Word-of-Mouth Communication and Social Learning

OpenAIRE

A. Banerjee; Drew Fudenberg

2010-01-01

This paper studies the way that word-of-mouth communication aggregates the information of individual agents. We find that the structure of the communication process determines whether all agents end up making identical choices, with less communication making this conformity more likely. Despite the players' naive decision rules and the stochastic decision environment, word-of-mouth communication may lead all players to adopt the action that is on average superior. These socially efficient out...

Optimal software pricing in the presence of piracy and word-of-mouth effect

OpenAIRE

Liu, Yipeng; Cheng, Hsing Kenneth; Tang, Qian Candy; Eryarsoy, Enes

2011-01-01

We develop an analytical model that embeds empirical findings on software diffusion to examine optimal pricing strategies for a spreadsheet software product under coalescing effects of piracy and word-of-mouth through its entire life cycle. We find that the demand of the innovators has the most significant impact on the firm’s pricing decision. Our research recommends market skimming pricing strategy if innovators’ demand is high and the market penetration pricing strategy is preferred otherw...

Service quality effect on satisfaction and word of mouth in insurance industry

Directory of Open Access Journals (Sweden)

Masoud Pourkiani

2014-08-01

Full Text Available Quality tends to play an essential role in service industries such as banking and insurance services, as quality of service is crucial to count for the survival and profitability of the organization. Today, customer satisfaction and service quality is critical in most service industries. Taking into consideration the competitive issues from observing services quality, the subject also in the insurance industry is important based on administrative reform plan, which is required to provide quality services and meet customers' demands. This study aims to assess the factors influencing the positive words of mouth in the insurance services market. The population is Iran insurance company's customers in Guilan and 409 individuals were selected by simple random sampling. To collect data, a questionnaire was used and structural equation SEM and LISREL software was used to analyze the data. The findings indicate a significant positive relationship between all aspects of service quality and customer satisfaction. The results indicate that there was a significant positive relationship between customer satisfaction and customer words of mouth. Therefore, we can conclude that there were significant positive relationships between the dimensions of service quality with customer satisfaction and customer words of mouth in Iran insurance company in Guilan province.

Komunikasi Word Of Mouth dan Keputusan Pembelian Batik Bangkalan

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Raniawati Rachman

2017-05-01

Full Text Available This research aims to examines the influence word of mouth communication, brand awareness, and community reception on buying decision of Batik Bangkalan using word of mouth communication, reception, and consumer behavior theory. This research has been done in Bangkalan Regency to 100 visitors of batik centers as respondents. Data were collected by questionnaires and analyzed by using multiple linear regression based on SPSS V21.0. The result shows that buying decision of Batik Bangkalan (Y is influenced simultaneously by word of mouth communication (X1, brand awareness (X2, and public receptions (X3. The influence of three variables on buying decision has been indicated by determinant coefficient (R² 60.7%. The most influential factors in buying decision of Batik Bangkalan Batik is brand awareness and public reception, while word of mouth communication did not influence on buying decision. It happens because X1 variable only to discuss, promote, and recommend. It does not reach level of persuading, inviting, and encouraging people to buy batik Bangkalan.

Negative online word-of-mouth: Behavioral indicator or emotional release?

NARCIS (Netherlands)

Verhagen, T.; Nauta, A.; Feldberg, J.F.M.

2013-01-01

The influence of negative online word-of-mouth on the behavior of those receiving it has been addressed extensively in the academic literature. Remarkably, the question whether negative online word-of-mouth should also be seen as a behavioral indicator of its sender remains unaddressed. Answering

The Effect of Traditional and Electronic Word-of-mouth on Purchase Decision

OpenAIRE

Sanger, Chintya Amelia Nelly

2013-01-01

Word-of-mouth (WOM) Marketing is widely considered the most influential source of information for consumer purchase decisions, and the explosion of social media has stirred interest in the communication.The relation of Traditional Word-of-Mouth and electronic word-of-mouth ( e-wom ) on purchase decision are positively influential. Research to 100 respondents of student in International Business Administration program, Economic and Business faculty in SamRatulangi university. The most of stude...

Social media: the word of mouth revolution.

Science.gov (United States)

Garven, Joseph J

2010-01-01

Many dental practices today find themselves uncertain about the new social media universe, and in particular with how to relate to younger patients. The power of social networking is its immediate access to the word of mouth exchange of information, and the word of mouth avenue itself is recognized as the single most effective form of advertising. To tap into that phenomenon, begin by investing a small amount of time and effort to understand the basics of social networking. Sign up for Facebook and Twitter. First-hand experience interacting in a social network is the vital first step. The bottom line is simply this: To begin to understand this new arena of communication, you first have to join the conversation.

An investigation on the effects of personal characteristics on word of mouth advertisement

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Hosseinali Aziziha

2014-02-01

Full Text Available This paper presents a study to measure the effect of personal characteristics including neuroticism, extraversion, openness to experience, conscientiousness and agreeableness on word of mouth advertisement. The population of this survey includes all people who use mobile phone in city of Tehran, Iran. The study designs a questionnaire in Likert scape and distributes it among 400 randomly selected people who use mobile devices. Using Spearman correlation test, the study confirms the positive of effects of neuroticism, extraversion, openness to experience on word of mouth advertisement and the negative impact of agreeableness on word of mouth advertisement. However, the study does not find any meaningful relationship between conscientiousness and word of mouth advertisement.

Advertising and quality-dependent word-of-mouth in a contagion sales model

OpenAIRE

El Ouardighi, Fouad; Feichtinger, Gustav; Grass, Dieter; Hartl, Richard F.; Kort, Peter M.

2016-01-01

Abstract: In the literature on marketing models, the assumption of mixed word-of-mouth has been limited to the Bass diffusion model. Yet explicit leveraging of the originating factors of such assumption is lacking. Apart from that example, mixed word-of-mouth has been disregarded in contagion sales models. This paper bridges the gap by suggesting a sales model, where both positive and negative word-of-mouth affect the attraction rate of new customers, along with advertising. The difference be...

Investigating word-of-mouth (WOM factors influencing patients’ physician choice and satisfaction

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Metin Argan

2016-01-01

Full Text Available Objectives: This study aims to determine the word-of-mouth constructs related to physician choice and to investigate relationships between the constructs and satisfaction. Method: A questionnaire consisted of three parts was conducted on people (n=1193 living in the province of Eskisehir, Turkey. The first part contained sixteen statements related to word-of-mouth messages about choosing a physician. A traditional approach to scale development was utilized. Items in the second part were concerned with satisfaction as the dependent variable. The final part included demographic variables. Results: The results of confirmatory factor analysis (CFA revealed four valid WOM constructs (communication skill, expertise, reputation and success, and institutional facilities and structural equation model (SEM indicate that these constructs have both directly and indirectly effect on patient satisfaction. The results also showed that institutional facility mediated relationship between remaining factors and satisfaction. Conclusions: The relationships between physicians and patients have an indirect effect on potential patients. By understanding sources of patients’ satisfaction and dissatisfaction, physicians can develop appropriate relationship strategies to minimize the adverse effects of negative word-of-mouth on costs, quality and patient turnover. The results of the current study provide suggestions for better health care management and further insight into the challenges of improving patient satisfaction.

The renaissance of word-of-mouth marketing: A new standard in twenty-first century marketing management?!

OpenAIRE

Meiners, Norbert H.; Schwarting, Ulf; Seeberger, Bernd

2010-01-01

In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the third section, word of mouth (WOM) and word-of-mouth marketing (WOMM) as a 'new' standard in modern marketing are described. The fourth section broaches the importance of word of mouth and word-of-mouth marketing from the point of view of business and consu...

Pengaruh Word of Mouth Communication Terhadap Keputusan Pembelian Konsumen Pada Boardgame Lounge Smart Cafe Pekanbaru

OpenAIRE

Pratiwi, Yuly Rahmi; Lubis, Evawani Elysa

2017-01-01

Of mouth communication is a form of promotion in the form of recommendation by word of mouth about the goodness of a product. Word of mouth communication is very effective in supporting the purchasing decision. The customer in deciding the purchase of products is very influential with the word of mouth communication. This research starts on the stimulus-response theory. In this research Word of mouth communication is the stimulus given by the talkers (speaker/influence) to the recipient regar...

ELECTRONIC WORD OF MOUTH: HOW MUCH DO WE KNOW?

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Mihaela ABĂLĂESEI

2014-12-01

Full Text Available Since the development of Web 2.0 (or social media sites such as Facebook, Twitter, Blogger, and various forums and communities, online users from all over the world have been exposed to a completely new means of information sharing: electronic word of mouth (e-WOM. Due to the fact that it is a recent research phenomenon, its definition is difficult to be phrased and similar to traditional word-of-mouth, the theoretical framework of e-WOM is not very clear. This complex concept is linked to viral marketing, user generated content, stealth marketing, opinion sharing, decision making and other aspects. Considering the multiple areas that e-WOM has an influence on, this article presents an overview of what has been researched with respect to this subject. Using the findings of this paper, it may be possible to set up the base of a conceptual model to measure electronic word of mouth.

Language abstraction in word of mouth

NARCIS (Netherlands)

Schellekens, G.A.C.; Verlegh, P.W.J.; Smidts, A.

2010-01-01

This research examines the language that consumers use in word of mouth. For both positive and negative product experiences, we demonstrate that consumers use more abstract terms when they describe experiences that are in line with the valence of their product attitude. This effect cannot be

ELECTRONIC WORD OF MOUTH: HOW MUCH DO WE KNOW?

OpenAIRE

Mihaela ABĂLĂESEI

2014-01-01

Since the development of Web 2.0 (or social media) sites such as Facebook, Twitter, Blogger, and various forums and communities, online users from all over the world have been exposed to a completely new means of information sharing: electronic word of mouth (e-WOM). Due to the fact that it is a recent research phenomenon, its definition is difficult to be phrased and similar to traditional word-of-mouth, the theoretical framework of e-WOM is not very clear. This complex concept is linked to ...

Word-of-Mouth in the e-Banking

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Mohammad Mousakhani

2012-12-01

Full Text Available Positive word-of-mouth (P-WOM has a strong influence on purchase decision of new customer. Today, firms try creating loyal customer with positive WOM and use from this competitive factor in increasing their market share. This research showed that website usability (WU has a positive effect on customer satisfaction (CS, and also this element have a positive effect on customer loyalty (CL. CS and CL have a direct positive effect on word-of mouth; also WU has an indirect positive effect on P-WOM. Present research is applicable in purpose, and research method is analytical description with corresponding examine. After collecting data through questionnaire, hypotheses are contrasted with structural equation modeling (SEM with Lisrel software. The study population included all branches customers of Bank Melli Iran of north Tehran.

Word-of-Mouth amongst Students at a New Zealand Tertiary Institution

Science.gov (United States)

Warring, Susan

2013-01-01

Purpose: The aim of this case study was to investigate the extent of word-of-mouth influence amongst international students at a New Zealand tertiary institution and to review the literature for a valid and reliable conceptualisation and measurement of word-of-mouth. Design/methodology/approach: Literature suggests that opinion-leading and seeking…

Tapping the grapevine: a closer look at word-of-mouth as a recruitment source.

Science.gov (United States)

Van Hoye, Greet; Lievens, Filip

2009-03-01

To advance knowledge of word-of-mouth as a company-independent recruitment source, this study draws on conceptualizations of word-of-mouth in the marketing literature. The sample consisted of 612 potential applicants targeted by the Belgian Defense. Consistent with the recipient-source framework, time spent receiving positive word-of-mouth was determined by the traits of the recipient (extraversion and conscientiousness), the characteristics of the source (perceived expertise), and their mutual relationship (tie strength). Only conscientiousness and source expertise were determinants of receiving negative word-of-mouth. In line with the accessibility-diagnosticity model, receiving positive employment information through word-of-mouth early in the recruitment process was positively associated with perceptual (organizational attractiveness) and behavioral outcomes (actual application decisions), beyond potential applicants' exposure to other recruitment sources. (c) 2009 APA, all rights reserved.

Word-of-mouth dynamics with information seeking: Information is not (only) epidemics

Science.gov (United States)

Thiriot, Samuel

2018-02-01

Word-of-mouth is known to determine the success or failure of innovations (Rogers, 2003) and facilitate the diffusion of products (Katz and Lazarsfeld, 1955). Word-of-mouth is made of both individuals seeking out information and/or pro-actively spreading information (Gilly et al., 1998; Rogers, 2003). Information seeking is considered as a step mandatory for individuals to retrieve the expert knowledge necessary for them to understand the benefits of an innovation or decide to buy a product (Arndt, 1967; Rogers, 2003). Yet the role of information seeking in the word-of-mouth dynamics was not investigated in computational models. Here we study in which conditions word-of-mouth enables the population to retrieve the initial expertise scattered in the population. We design a computational model in which awareness and expert knowledge are both represented, and study the joint dynamics of information seeking and proactive transmission of information. Simulation experiments highlight the apparition of cascades of awareness, cascades of expertise and chains of information retrieval. We find that different strategies should be used depending on the initial proportion of expertise (disruptive innovations, incremental innovations or products belonging to well-known categories). Surprisingly, when there is too much expertise in the population prior the advertisement campaign, word-of-mouth is less efficient in the retrieval of this expertise than when less expertise is initially present. Our results suggest that information seeking plays a key role in the dynamics of word-of-mouth, which can therefore not be reduced solely to the epidemic aspect.

Are word-of-mouth communications contributing to a shortage of nephrology nurses?

Science.gov (United States)

Wolfe, William A

2014-01-01

Nephrology nurse shortages have historically been viewed as a subset of the overall nursing supply in the United States. Not-here-to-fore considered as a contributing factor are the effects of word-of-mouth and Internet-based word-of-mouth communications from nurses who have had disappointing work experiences in hemodialysis clinics. This article discusses the potential effects of word-of-mouse communications and posits that negative word-of-mouse communications may discourage new and experienced nurses from considering the specialty of nephrology nursing, thus contributing to a nephrology nursing shortage.

Advertising and quality-dependent word-of-mouth in a contagion sales model

NARCIS (Netherlands)

El Ouardighi, Fouad; Feichtinger, G.; Grass, D.; Hartl, R.F.; Kort, Peter M.

In the literature on marketing models, the assumption of mixed word-of-mouth has been limited to the Bass diffusion model. Yet explicit leveraging of the originating factors of such assumption is lacking. Apart from that example, mixed word-of-mouth has been disregarded in contagion sales models.

The Influence of Electronic Word-of-Mouth on College Search and Choice

Science.gov (United States)

Lehmann, Whitney

2017-01-01

This study used an online questionnaire to survey first-time, non-transfer undergraduate freshmen students at the University of Miami to determine the perceived influence of electronic word-of-mouth (eWOM) on their college search and choice compared to that of traditional word-of-mouth (WOM). In addition, eWOM's influence was examined during the…

The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan

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Anees Kazmi

2016-07-01

Full Text Available This study aims to focus on the purchase intention of the consumer specifically the millennial age group with respect to the effect of Electronic word of mouth communication and brand image. The study is performed among the students of the University of Haripur. Study reveals that the effect of Electronic word of mouth and brand image for the purchase of consumer electronics products have positively correlated and the effect is significant, which means that the Word of mouth communication can positively respond to the purchase of the said products in case when the products are branded and have certain image in the mind of consumer.

A Structural Equation Modeling Approach to Investigate Negative Word of Mouth Impact on Customer-Based Brand Equity: Does Attribution Matter?

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Ahmed Yehia Ebeid

2014-09-01

Full Text Available There is a shortage in the research which addresses the relationship between negative word of mouth (WOM communication and customer-based brand equity dilution. This research utilizes attribution theory to demonstrate the negative word-of-mouth impact on the customer-based brand equity. Structural equation modeling was used to investigate the proposed effect of negative WOM on brand equity. The study sample consists of 71 post-graduate students, the object of negative WOM was laptops which considered a highly involvement product. Experimental investigation results reveal that customer exposure to negative word-of-mouth increases the brand equity dilution. Results were discussed in the light of casual attribution theory, and practical implications were provided.

The Institution Image and Trust and Their Effect on the Positive Word of Mouth

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Soni Harsono

2014-04-01

Full Text Available In marketing, it is important to see how competitive a university is. Among public universities (PTN and private universities (PTS, it shows a very competitive situation recently. To overcome this problem, it requires shaping up the institution image and trust for increasing the positive word of mouth among students. This study aims to determine the effect of the institution image, trust both partially and simultaneously on the positive word of mouth by the students of private universities in Surabaya with their accreditation levels of A, B and C. The sample consists of students from six colleges with accreditation ratings A, B, and C totaling 125 students. Accidental sampling technique was done using a sampling technique of multiple regression analysis with SPSS version 17. It shows, for the college with accreditation category C, the image of the institution both partially and simulta-neously has significant positive effect on the positive word of mouth. For the college accreditation category B, the image of the institution and trust simultaneously has significant positive effect on the positive word of mouth and, finally, trust in accreditation category A has significant positive effect on the positive word of mouth and the institution image and trust simultaneously have significant positive effect on the positive word of mouth.

Word-of-Mouth in the Context of Internet Mediated Services: the case of Skype

OpenAIRE

Gavronski, Maarja

2007-01-01

Skype is a contemporary innovative business providing Internet mediated services. More importantly Skype is a company, which because of the business model is highly dependent on its users and at the same time has made word-of-mouth integral to the service, as a way of extending the user base. Therefore, the effect of satisfaction on word-of-mouth was examined, as well as the mediating effect of loyalty on the relationship between satisfaction and word-of-mouth. The second part of the research...

Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing

NARCIS (Netherlands)

M.A. Tuk (Mirjam); P.W.J. Verlegh (Peter); A. Smidts (Ale); D.H.J. Wigboldus (Daniel)

2008-01-01

textabstractIn the current research, we study relationship norms in a word-of-mouth marketing context. The presence of a financial incentive for a recommendation implies that the word-of-mouth behavior may be driven by ulterior motives. This setting triggers both friendship (Equality Matching; EM)

An Insight into Firm Perspective on the Use of Electronic Word-of-Mouth

NARCIS (Netherlands)

D.C. Nevels; G. Duysters

2014-01-01

The Internet has dramatically changed the business landscape and the way word-of-mouth spreads. The possibilities for small, Internet-depending firms to compete have improved. This study addresses the question how such firms in the Netherlands, Sweden, and Finland deal with word-of-mouth through the

ELECTRONIC WORD OF MOUTH AMONG HOTEL GUESTS: DEMOGRAPHIC AND TRIPOGRAPHIC FACTORS

OpenAIRE

CETIN, Gürel; DINCER, Füsun ISTANBULLU

2015-01-01

Positive word-of-mouth from customers is a sought after desire for any organization. Inter-consumer influence is directly related to company image, customer satisfaction, retention and acquisition, overall costs and profits. With the advancement of technology, the impact of recommendation (electronic word of mouth) as a reliable source of product information is ever increasing as the customers are able to interact in a very large scale through electronic mediums

Thinking about the service encounter enhances encounter-related word-of-mouth

DEFF Research Database (Denmark)

Mattsson, Jan; Söderlund, Magnus

) the memorability of the service encounter and (b) the extent to which what had happened had been subject to rehearsal with the purpose of telling others about it. These findings should be seen in relation to the literature’s view that customer satisfaction, not thinking, is a dominant predictor of word-of-mouth......This study examines the impact of thinking about a service encounter, after it has been completed, on telling others about it (i.e., word-of-mouth). The main finding was that encounter-related thinking boosted word-of-mouth. We also found that the think-talk association was mediated by (a....... Our results, however, indicate that satisfaction’s contribution to the variation in talking about the encounter was modest (and customer satisfaction played only a minor role in explaining why an encounter is thought about)....

Influence of Word of Mouth Communication Towards Indonesian Online Shopper Purchase Intention

OpenAIRE

Purwanegara, Mustika Sufiati; Yuliana, Eka

2010-01-01

Word-of-mouth (WOM) gives the consumer perceptions to engage in retail online shopping can include both utilitarian and hedonic shopping dimensions. To cater to these consumers, online retailers can create a cognitively and esthetically rich shopping environment, through sophisticated levels of communication, as the personal influence, online community, and also by sharing they experienceSince the effect of word of mouth communications on marketing and has proven to stimulate onlin...

Introduction Strategy for New Products with Positive and Negative Word-of-Mouth

OpenAIRE

Vijay Mahajan; Eitan Muller; Roger A. Kerin

1984-01-01

Existing innovation diffusion models assume that individual experience with the product is always communicated positively through word-of-mouth. For certain innovations, however, this assumption is tenuous since communicators of the product experience may transfer favorable, unfavorable, or indifferent messages through word-of-mouth. This paper examines a diffusion model for products in which negative information plays a dominant role, discusses its implications for optimal advertising timing...

Electronic word-of-mouth in consumer fashion blogs. A netnographic study

OpenAIRE

KULMALA, MARIANNE

2011-01-01

The purpose of this study was to describe and analyze electronic word-of-mouth (eWOM) in consumer fashion blogs. The phenomenon of fashion blogs has become very popular among fashion consumers and companies within recent years. Fashion consumers buy clothes and shoes online, are active in social media pages, and produce electronic word-of-mouth in online communities. Fashion companies have noticed this change and want to be present in the Internet in different ways. In fashion blogs, there ar...

Is Friendship Silent When Money Talks? How People Respond to Word-of-Mouth Marketing

NARCIS (Netherlands)

M.A. Tuk (Mirjam)

2008-01-01

textabstractWord of mouth is a powerful source of consumer influence. Therefore, marketers nowadays are interested in managing word of mouth. An often implemented strategy is stimulating customers to talk about a product by providing a (financial) reward for successful recommendations (‘buzz’).

EFEK CUSTOMER CUSTOMER INTERACTION TERHADAP SATISFACTION DAN WORD OF MOUTH PADA HOTEL MANDARIN ORIENTAL

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Putri Hijir

2016-08-01

Full Text Available The background of this research was the effect of Customer to Customer Interaction affect satisfaction, word of mouth, in mandarin oriental hotel. The objective of this research is to examine the impact of Customer satisfaction, Service Atmosphere, Personal Interaction, Customer Customer Interaction, Word of Mouth. The design of this research applies primary data obtained by distributing questionnaires to 200 customer who are using Mandarin Oriental Hotel. Data analysis method used in this research is Structural Equation Model (SEM. The result of this research there is positive impact Personal Interaction Quality toward customer Satisfaction, there is positive impact Service Atmosphere toward Customer Satisfaction, there is positive impact Service atmosphere toward Customer Customer Interaction, there is positive impact Customer Customer Interaction toward Customer Satisfaction, there is positive impact Customer Customer Interaction toward Word of Mouth, there is positive impact Customer Satisfaction toward Word of Mouth.

Electronic Word of Mouth (e-WOM Foursquare: The New Social Media

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Rita Rita

2013-11-01

Full Text Available The development of communication technology and Internet-based information encourage the emergence of new changes in the marketing world. Customer-oriented makes it an effective medium for the activities of Word-of-Mouth (WOM. In this information era, Word-of-Mouth becomes credible resource in the community. To harness the power of electronic Word-of-Mouth (e-WOM, the company must first identify and understand effectively users of the web to spread their opinions. By using 60 respondents as a source of information and data collection, results of the study found various types of Foursquare users and various motivations that drive them. The first finding of this study revealed six types of Foursquare users, namely: The Gamers, The Existence, The Need Help, The Mayor, The Showoff, and the Angels. The second finding was the type of motivation that Foursquare users are distinguished by category Feature Involvement, Self Satisfaction, Seeking Advice, Economic Incentives, Self Enhancement, and Concern for Other Users. From this study, Self Satisfaction, Self Enhancement, and Concern for Other Users are the motivation type of Foursquare users that give positive contribution to the activities of e-WOM because the three types directly do some sort recommendations or promotions of the places they check-in. Furthermore, Feature Involvement, Seeking Advice, and Economic Incentives are the types that less provide positive contribution to the activities of e-WOM. Advice Seeking and Economic Incentives are the types that the most feel benefits of e-WOM activities through Foursquare. Feature Involvement is the type that does not contribute the most to the activities of e-WOM and do not feel the most benefits of e-WOM activities through Foursquare. This research is expected to help companies that use Foursquare to establish the right business strategy in encouraging e-WOM among Foursquare users.

Internal Customer Satisfaction and Service Quality Toward Trust and Word of Mouth

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Sri Rahayu

2011-12-01

Full Text Available This study generally aims to analyze the influence of internal customer satisfaction and perceptions of service quality in creating trust and word of mouth in higher education service industry. In the process, this study aims to achieve a special purpose, which is to build constructs/ variables to measure internal customer satisfaction, so in the future it can be applied to universally in other institutions of higher education. The results of this study indicate that the internal customer satisfaction can be measured with three constructs, namely: service product, service delivery, and service environment. All of those variables have significant relationship with trust, which is significantly related to word of mouth. On the other side, communication, productivity and responsiveness are found to be significant in measuring the perceptions of service quality.The results also proved that the perception of service quality is significantly related to trust and word of mouth. This study is expected to contribute measurement tools of internal customer satisfaction in higher education. This research is also expected to enrich discussion on how to measure the internal customer satisfaction and service quality toward trust and word of mouth in higher education. Thus the higher education can continue to strive to provide educational service in accordance with the expectations of the customers.

A Business Application of the System Dynamics Approach: Word-of-Mouth and Its Effect in an Online Environment

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Shirley Ye Sheng

2012-06-01

Full Text Available In this article, we illustrate the use of system dynamics modeling approach to study a complex system: word-of-mouth. Word-of-mouth plays an important role in reducing risk and uncertainty in purchase and consumption. Most of the prior research on word-of-mouth focused on studying either the factors that trigger consumers’ participation (sending or receiving in word-of-mouth activities or the impact word-of-mouth information has on consumers’ buying decisions. The relationship between the two decision processes, however, is recursive and dynamic. Most prior studies have not focused on a recursive relationship. Our objective is to present a system dynamics model for the study of the relationship between the buying decision and the decision to participate in word-of-mouth communication. We also discuss how system dynamics modeling can be used in other complex problems in business such as the creation of a global business.

WORD OF MOUTH – FROM VERBALLY COMMUNICATION TO COMMUNICATION ONLINE

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Ana Raluca CHIOSA

2014-11-01

Full Text Available The Internet has become essential in linking the brand with consumers. This enables them to share their opinions, preferences or experiences with others. The paper seeks to provide the concept of word-of-mouth, starting from the definition, characteristics, to manifestation in the online environment and the effects on consumer behavior, creating opportunities for word-of-mouth marketing. Social Media become important in building a brand, as consumer reactions can be decisive in enhancing or destroying it. For effective use of social media tools, brands need to identify the influential people among consumers, to capture the recommendations received from the users and measure their impact.

How Brand Jealousy Influences the Relationship between Brand Attachment and Word of Mouth Communication

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Burcu İlter

2016-06-01

Full Text Available The aim of this study is to understand the relationships between brand attachment and word of mouth communication (WOM, brand attachment and brand jealousy; brand jealousy and WOM; and the mediating role of brand jealousy on the relationship between brand attachment and word of mouth communication. The measurement model is analyzed via confirmatory factor analysis (CFA. Further, structural equation modeling was performed in order to test the construct relations in the theoretical framework of this study. Findings of the study show that even though as brand attachment increases positive word of mouth increases, however in the existence of jealousy even people that are attached to a brand they may not talk favorably about it, and in fact make negative word of mouth communication The present research is expected to extend the prior research contributing to the extant literature by investigating an emerging concept of brand jealousy and its possible antecedents (i.e. brand attachment and outcomes (i.e. negative and positive WOM.

WORD OF MOUTH ON SOCIAL MEDIA

OpenAIRE

Ana Raluca CHIOSA

2014-01-01

Through the access to information, the Internet has transformed people lifestyle, their preference for products, how they relate to brands. Perceived as an open space, without limitation, social media has become the main channel for expression of word-of-mouth, with both positive and negative effects. Thus The Internet has allowed the development of WOM, making it contemporary in our technological world. This paper examines the motives for adopting WOM behavior, forms of WOM, the WOM model an...

C-2-C market relations and word of mouth

Directory of Open Access Journals (Sweden)

Grubor Aleksandar

2015-01-01

Full Text Available Most market research focuses on business-to-business and business- to-consumer interactions to explain the structure and dynamics of the market. Meanwhile, negligible effort has been invested in researching consumer-to-consumer interaction and its impact on companies’ behaviour and purchase decision-making, which determines business performance. The greatest challenge for marketers at the beginning of the 21st century is this third relationship dimension, consumer-to-consumer interaction: how consumers influence each other’s attitudes, expectations, perceptions, preferences, satisfaction, loyalty, and purchasing decisions, and, importantly, the possibility of incorporating consumers into businesses’ marketing programmes. Despite the existence of a multitude of media and different forms of communication between businesses and the market, such as newspapers, periodicals, billboards, television etc., a considerable portion of information is communicated to consumers informally, mostly in the form of word-of-mouth. The information received by consumers through this communication form - from family and similar individuals -is very often accepted as more reliable and certain than information transmitted through formal communication channels. What is often neglected when studying the phenomenon of word-of-mouth communication is the fact that its efficiency and effect also depend on the type and character of the interaction between the consumers themselves. This paper aims to investigate the extent to which the nature of customer to-customer (C2C interaction influences the effect of word-of-mouth communication.

AN EVALUATION OF ELECTRONIC WORD OF MOUTH IN HOSPITALITY INDUSTRY FOR CONSUMERS AND HOTELS

OpenAIRE

Kutlu, Didem; Ayyıldız, Hasan

2017-01-01

In recent years with the development of information communication technologies and social media sites, word of mouth(WOM) takes place not just face to face but in the internet, social networking sites, blogs…etc. Due to the intangibility of the tourism product and difficulty in try it out before purchasing, consumers rely on word from an experienced source to reduce the uncertainty and perceived risks. Therefore electronic word of mouth (eWOM) has become more important in terms of hospitality...

Customer Protest: Exit, Voice or Negative Word of Mouth

Directory of Open Access Journals (Sweden)

Solvang, B. K.

2008-01-01

Full Text Available Of the three forms of protest the propensity of word of mouth (WOM seems to be the most common, and the most exclusive form of protest seems to be exit. The propensity for voice lies in between. The costs linked to voice influence the propensity for WOM. The customers seem to do an evaluation between the three forms of protest, yet the rational picture of the customers should be moderated.Leaders should improve their treatment of the customers making complaints. The more they can treat customer complaints in an orderly and nice way the less informal negative word of mouth activity they will experience and they will reduce the exit propensity and lead the customers to the complain organisation. They should also ensure that their customers feel they get equal treatment by the staff.

Linking relationship benefit and word of mouth engagement in ...

African Journals Online (AJOL)

In the past decade, there is an increasing attention among marketing scholars and ... on the topic about word of mouth engagement in social media platform. ... within online brand community, this study provides guidance to brand marketers on ...

The Influence of Electronic Word-of-Mouth on Buying Decisions on the Internet

OpenAIRE

Baudis, Nina

2016-01-01

Word-of-mouth activities have long been a major influential factor in consumer purchasing decisions. (Hennig-Thurau, et al., 2004, p. 39) After the virtual landscape was significantly altered by the Web 2.0, new possibilities of spreading and receiving product-related information emerged. The ease and speed of distributing information via the internet led to an empowerment of the customer (Edelman & Singer, 2015, p. 90) and resulted in the formation of electronic word-of-mouth. (Kreis & Gotts...

A Study of the Effect of Word of Mouth on Pregnant Women Decision-Making Behavior to Join the Royan Cord Blood Bank in Arak City, 2009-2016

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Mojgan Ahmari Nejad

2017-03-01

Full Text Available Abstract Background: Today, the role of word of mouth (WOM in making decision particularly in service sector became important. Thus, this study aimed to investigate the effect of word of mouth on pregnant woman decision-making behavior to join the Royan Cord Blood Bank. Materials and Methods: The research is operational and has a causal nature. The population of study was 790 pregnant women enrolled in Royan Cord Blood Bank in Arak city that 294 subjects were selected by available non-random sampling method. To collect data, questionnaire instrument was used. Data were analyzed according to Structural Equations Modeling (SEM by LISREL (version 8.54 software. Results: The results of the study revealed that the effect of communication medium on personal information source and word of mouth was significant and positive. In addition, opinion leaders had a significant and positive influence on personal information source and word of mouth and also, the significant and negative effect of opinion leaders on perceived risk was seen. Personal information source had a significant and positive effect on decision-making. However, social structure didn't have any effect on word of mouth. Likewise, word of mouth didn't influence decision-making. Conclusion: According to the findings of the research, it seems that paying attention to the prerequisites and conditions making a suitable bed for creating effective word of mouth and expanding it to making decision for joining the Royan Cord Blood Bank is very necessary.

Proselytism and Word-of-Mouth in Constemporary Sport Consumption

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George dos Reis Alba

2015-09-01

Full Text Available The need for social interaction is one of the most basic units of fanship and communication is one of its important tool. When fans interact with people who do not cheer for your club, communication naturally occurs in two ways: positive (mouth to mouth, which is related to the suggestion and recommendation of the club and; negative (proselytism, which refers to ostensive defense, sometimes even in a malign way. The literature on the distinction between the two constructs is lacking and this study aims to analyze the relationship between word-of-mouth and proselytism, specifically in football fans. The results indicate that the constructs differ significantly and have different impacts on spending with the club and attending games.

Never Eat In That Restaurant, I Did!: Exploring why people engage in negative word-of-mouth communication

NARCIS (Netherlands)

Wetzer, I.M.; Zeelenberg, M.; Pieters, R.

2007-01-01

What do consumers want to achieve when they engage in negative word-of-mouth communication (N-WOM)? Two studies explore this question and reveal that consumers pursue specific goals when engaging in N-WOM and that these goals systematically differ between the specific negative emotions that are

Technical Note—A Pure Birth Model of Optimal Advertising with Word-of-Mouth

OpenAIRE

George E. Monahan

1984-01-01

A stochastic, dynamic model of advertising, which incorporates both advertising and word-of-mouth effects, is formulated. The time between the acquisition of new customers is assumed to be random. The distribution of the time until the firm obtains a new customer depends upon the rate of advertising expenditures and upon a word-of-mouth parameter. The problem of choosing the rate of advertising expenditures so as to maximize long-run expected profit is formulated as a continuous-time Markov d...

EFFECTS OF MEDICAL DISPUTES ON INTERNET COMMUNICATIONS OF NEGATIVE EMOTIONS AND NEGATIVE ONLINE WORD-OF-MOUTH.

Science.gov (United States)

Lee, Yi-Chih; Wu, Wei-Li

2015-08-01

Emotions play an important role in human behavior. Negative emotions resulting from medical disputes are problems for medical personnel to solve but also have a significant impact on a hospital's reputation and people's trust in the hospital. One medical dispute case was chosen from an Internet news source to assess the correlation between people's negative emotions and negative online word-of-mouth. Convenience sampling was used in school faculties and university students who had shared their medical treatment experiences online were the research participants. A total of 221 Taiwanese participants volunteered (158 women, 63 men; ages: 26.7% under 19, 22.6% 20-29, 30.8% 30-39,19.9% over 40). Four negative emotions were measured using rating scales: uncertainty, anger, disappointment, and sadness. Four negative online word-of-mouth measures were: venting, advice search, helping receiver, and revenge. A modeled relationship was assessed by partial least square method (PLS). Then, people's positive emotions were further analyzed to assess changes after spreading negative word-of-mouth. The results showed that uncertainty had a positive effect on venting and advice search. People who felt anger or regret spread word-of-mouth in order to help the receiver. Disappointment may trigger the revenge behavior of negative word-of-mouth. Negative emotions could be relieved after engaging in the behavior of helping the receiver.

Antecedents to Intention to Engage in the Online Negative Word-of-Mouth Communication

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Dien Mardhiyah

2013-06-01

Full Text Available Complaints delivered directly to a firm will not be a problem if they can be handled properly, while the ones that are not disclosed directly to the firm but to a third party or even warnings to others not to use particular products or services, will be negative word-of-mouth communication. It can damage the image of the firm and be very detrimental. The purpose of this study was to analyze the antecedents of intention to engage in negative online word-of-mouth communication that includes dissatisfaction, service importance, success of complaint, complaint benefit, self confidence, altruism, retaliatory intention, and complaint cost. Medical services were selected considering the impact caused by the negligence of the service provider possibly giving rise to negative word-of-mouth communication. The online environment has been considered because of the developments in technology which provide opportunities for consumers to communicate with ach other. In addition, the dissemination of information through online media can spread incredibly widely and rapidly. The samples in this study comprised consumers of medical services who had disappointing experiences in using those services either directly or indirectly. A total of 123 questionnaires were analyzed with multiple regression analysis to test the research hypothesis. The results showed that the factors influencing the intentions behind negative online word-of-mouth communication were success of complaint, altruism, retaliatory intention, and complaint cost.

Financial Stylized Facts in the Word of Mouth Model

Science.gov (United States)

Misawa, Tadanobu; Watanabe, Kyoko; Shimokawa, Tetsuya

Recently, we proposed an agent-based model called the word of mouth model to analyze the influence of an information transmission process to price formation in financial markets. Especially, the short-term predictability of asset return was focused on and an explanation in the view of information transmission was provided to the question why the predictability was much clearly observed in the small-sized stocks. This paper, to extend the previous study, demonstrates that the word of mouth model also has a consistency with other important financial stylized facts. This strengthens the possibility that the information transmission among investors plays a crucial role in price formation. Concretely, this paper addresses two famous statistical features of returns; the leptokurtic distribution of return and the autocorrelation of return volatility. The reasons why these statistical facts receive especial attentions of researchers among financial stylized facts are their statistical robustness and practical importance, such as the applications to the derivative pricing problems.

The Mediation Role Of Brand Preference On The Relationship Between Consumer–Based Brand Equity And Word Of Mouth Marketing

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Erkan YILDIZ

2016-09-01

Full Text Available The most important asset needed to achieve the competitive advantage is having a strong brand equity. In this study, the relations between the dimensions of consumerbased brand equity and those of word of mouth marketing were analysed. In addition, the mediating role of the brand preference was checked. The sample consisted of 1000 people living in Istanbul, Ankara, and Izmir. The sampling method used was quota sampling. In the conclusions of this study, it was observed that: there are effects of brand awareness and brand association dimensions on the negative word of mouth marketing, perceived quality on the positive and negative word of mouth marketing, and brand loyalty on the positive word of mouth marketing. Brand preference has a partial mediation role in the relations between the perceived quality dimension of consumerbased brand equity and the dimensions of positive and negative word of mouth marketing

Electronic word of mouth about medical services

OpenAIRE

Hinz, Vera; Drevs, Florian; Wehner, Jürgen

2012-01-01

Electronic word of mouth (eWOM) about medical services gains growing popularity from the part of health care users, accompanied with a high reluctance of health care providers towards existing platforms, fearing unqualified, negative reviews driven by motives of vengeance. Purpose of this research is to shed light on the characteristics, content, and motives of eWOM about medical services. Using primary and secondary data of 822 reviews, this study shows that reviews about medical services ar...

Pengaruh Word of Mouth Marketing dan Pameran terhadap Keputusan Orang Tua Memilih Sekolah

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Hartiwi Prabowo

2011-05-01

Full Text Available In decision-making of choosing schools, people recommendation is effected. WOM factor and exhibition twice in a year for ISMILE school is a considered efficient and effective promotional media. The research method is to identify the effect of word of mouth and exhibition towards perception of value proposition and effects of decision-making. Analysis method in this research is validity, reliability, normality test, simple correlation and path analysis. Data gathering technique is questionnaire. The repondents in the research are 100 people, including parents from students in ISMILE school. The expected result from this research is a relationship among variables, significant effects from word of mouth and exhibition at the same time of perception towards value position and significant effects from perception of value proposition towards decision- making. From this research, ISMILE school should hold exhibition and focus to things that will lead to positive word of mouth so it could gain more parents register their children in ISMILE school. 

A Personalized Word of Mouth Recommender Model

OpenAIRE

Chihli Hung

2008-01-01

Word of mouth (WOM) has a powerful effect on consumer behavior. Manually collecting WOM is very time-consuming in the era of the Internet. An automatic WOM recommender model is useful for both marketers and consumers. There are many different product features and thus many consumer choices. Each individual consumer has different preferences and these preferences may be changed deliberately or unwittingly. However, most existing WOM recommender models do not adapt to user preferences. This stu...

Electronic word of mouth: Challenges for consumers and companies

NARCIS (Netherlands)

Willemsen, L.M.

2013-01-01

It is well-established that, as a consumer decision aid, electronic word of mouth (eWOM) provides opportunities to both consumers and companies. By relying on eWOM, consumers believe that they are better able to make informed purchase decisions. By incorporating eWOM in their business strategies,

An experimental investigation of justice-based service recovery on customer satisfaction, loyalty, and word-of-mouth intentions.

Science.gov (United States)

Shapiro, Terri; Nieman-Gonder, Jennifer M; Andreoli, Nicole A; Trimarco-Beta, Darlene

2006-12-01

Service recovery is related to many important organizational outcomes such as customer satisfaction, loyalty, and profitability. Within the theoretical framework of organizational justice, an experiment using a simulated "live" service failure was used to assess the effects of justice-based service-recovery strategies on customer satisfaction, loyalty, positive word-of-mouth intentions, and negative word-of-mouth intentions. Analysis indicated that strategies including interactional justice, distributive justice, and a combination of these were equally effective in maintaining customer satisfaction, loyalty, and positive word of mouth, and minimizing negative word of mouth after a service failure. No support for the service recovery paradox, that is, increased satisfaction following service failure and recovery compared to never having a problem, was found. Satisfaction and loyalty for those in the failure conditions were equal to, although not higher than, in the no-failure control condition. Practical implications for organizational practices are discussed.

FACTORS INLFUENCING THE ADOPTION OF ELECTRONIC WORD OF MOUTH

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Mihaela ABĂLĂESEI

2015-12-01

Full Text Available Web-based technologies have been in a continuous state of growth, especially in the last decade, which also brought better and higher Internet speed. This has led to an increased number of opportunities for people to get involved in electronic word of mouth (e-WOM communication. E-WOM is a new means of information sharing, allowing users to be inter-connected constantly, regardless of their time zone. Because of this unique quality, e-WOM has been identified as one of the key factors affecting online sales. However, there is little known about this phenomenon. Even if the literature has approached this topic from various angles, there is still a lot of uncertainty surrounding electronic word of mouth. One of the key research questions is targeted at factors which influence people in actively engaging in creating or receiving e-WOM. With this in mind, this article provides a general overview of the key factors analyzed in the literature, which determine adoption of e-WOM by online consumers.

Efek Customer Customer Interaction Terhadap Satisfaction Dan Word of Mouth Pada Hotel Mandarin Oriental

OpenAIRE

Hijir, Putri

2016-01-01

The background of this research was the effect of Customer to Customer Interaction affect satisfaction, word of mouth, in mandarin oriental hotel. The objective of this research is to examine the impact of Customer satisfaction, Service Atmosphere, Personal Interaction, Customer Customer Interaction, Word of Mouth. The design of this research applies primary data obtained by distributing questionnaires to 200 customer who are using Mandarin Oriental Hotel. Data analysis method used in this re...

Acquiring Customers via Word-of-Mouth Referrals : A Virtuous Strategy?

NARCIS (Netherlands)

Pieters, Constant; Lemmens, Aurélie

2015-01-01

Managers are increasingly using word-of-mouth (WOM) acquisition strategies, such as seeded WOM or referral programs, to acquire new customers. These strategies have proven successful in recruiting customers with higher margin and lower churn probability compared to customers acquired otherwise.

The Role of Social Ties in Word-of-Mouth Effectiveness

DEFF Research Database (Denmark)

Martensen, Anne Duhr; Grønholdt, Lars

2015-01-01

This article develops consumer segmentation based on the strength of social ties in word-of-mouth (WOM) communication and examines the influence of WOM on behavioral attitude and intention in these segments. Data were collected through a survey among receivers of retail banking WOM. A cluster...

The relevance of netnography to the harness of Romanian health care electronic word-of-mouth.

Science.gov (United States)

Bratucu, R; Gheorghe, I R; Radu, A; Purcarea, V L

2014-09-15

Nowadays, consumers use the computer mediated communication to make purchase decisions on a large variety of products and services. Since health care services are archetypal by nature, consumers in this field are one of the most encountered users of electronic word-of-mouth. The objective of this paper is to explain and support the necessity of adopting a different qualitative method when electronic word of mouth is harnessed on health care dedicated forums, that is, netnography.

The Study Of Properties Of The Word Of Mouth Marketing Using Cellular Automata

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Kowalska-Styczeń Agnieszka

2014-02-01

Full Text Available This article presents the possibility of using cellular automata, to study the properties of word of mouth (w-o-m marketing. Cellular automata allow to analyze the dynamics of changes in views and attitudes in social groups based on local interactions between people in small groups of friends, family members etc. The proposed paper shows the possibility of modelling the dynamics of word of mouth mechanism, if the basic assumptions of this process are: different size groups where this phenomenon occurs, and varied access to information. On the competing firms market, the dependence of the w-o-m mechanism dynamics on the model parameters is shown

Toward an Understanding of Online Word-of-Mouth Message Content and the Booking Intentions of Lodging Consumers

Science.gov (United States)

Van Loon, Gerald

2012-01-01

The purpose of this study was to examine the extent to which the message structure of an online word-of-mouth referral influences the booking intentions of lodging consumers. The objectives were (1) determine what elements of the message structure of an online word-of-mouth referral influenced the booking intention of lodging consumers and (2)…

Pengaruh Electronic Word of Mouth Pada Forum Online Female Daily Terhadap Minat Beli Produk Purbasari Di Kalangan Remaja Wanita

OpenAIRE

Wardani, Annisa Kesuma; ", Rumyeni

2017-01-01

Electronic Word of Mouth becomes a vanue or a place that is very important for consumers to give their opinions and is considered more effective than word of mouth because of the level of accessibility and wider range than traditional word of mouth offline. In communication theory using computer intermediaries or usually called Computer Mediated Communication theory examines how human behavior is maintained and changed by exchanging information through machines This study aims to find out how...

Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love

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Shirkhodaie Maisam

2016-03-01

Full Text Available Many companies have found that for their products to be successful in the market, they must first pay for word of mouth marketing and then utilize other types of ads. Previous studies have not paid enough attention to the value of target consumers. This study evaluates the roles of value congruity, brand love, and brand image in creating a consumer commitment that leads to positive word of mouth. The sample is comprised of makeup consumers in Rasht, Iran. At first, thirty stores were selected in the city center. Then, 384 questionnaires were distributed with sampling available in selected stores. Amos 22 was used to test the conceptual model. The results show that the value congruity of the brand consumer has a positive impact on the brand image and brand commitment. Moreover, brand love and brand commitment have a significant positive impact on positive word of mouth. But the impacts of brand image and brand love on brand commitment are rejected. Also, brand image has a significant positive impact on brand love.

Analysis on online word-of-mouth of customer satisfaction in cultural and creative industries of Taiwan: using crafts as an example

Science.gov (United States)

Tsai, Li-Fen; Shaw, Jing-Chi; Wang, Pei-Wen; Shih, Meng-Long; Yang, Min-Chieh

2011-10-01

This study aims to analyze customers' online word-of-mouth for crafts in Cultural and Creative Industries of Taiwan, and extracts articles from Yahoo and Wretch Blogs by the online writing mining technique. The research scope is from Jan. 1, 2008 to Dec. 31, 2010. The subjects include 2457 valid articles on customers' online word-of-mouth regarding the craft industry of Taiwan. Findings demonstrate that, regarding online word-of-mouth, the most important word-of-mouth items of ceramics, stone craft, wood craft manufacturing, and metal craft is decoration and display of surroundings; while brand is valued in glass craft; and the most important item for consumers of paper craft is cultural characteristics of handicrafts.

EFEKTIFITAS WORD OF MOUTH TERHADAP MINAT BELI KONSUMEN PRODUK JIGAR FRUIT SALAD DI PLAZA SEMANGGI

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Suhendra Suhendra

2015-05-01

Full Text Available There are many ways to convey the message to promote, so that the target market right on target. To promote the growing consumer interest in buying that nominal required no small amount of good to advertise in print media, TV, internet, radio. This probably would not have happened if it can maximize the promotion by using the Word Of Mouth. It is applied by Jigar Fruit Salad which is a culinary business. Varian products include Mayo Fruit Salad, Yogurt Fruit Salad, Pickled Fruit Salad, Fruit Salad Rojak Caramel, honey Dazzling Fruit Salad, Fruit Rojak Serut Salad, Fruit Salad and Mango Fruit Toast. Jigar Fruit Salad has a target market aged 19-40 years, male and female students and employees, SES B, a healthy lifestyle. Jigar Fruit Salad is located in Plaza Semanggi Mall foodcourt with minimal skills possessed to start the promotion, Fruit Salad Jigar select Word of Mouth as a way to intensify the promotion, establish a commercially viable product and consumption with positioning as a healthy food and fresh as the most basis for intensifying Word of Mouth to reach consumers to buy the product Jigar fruit salad.   Ada banyak cara untuk menyampaikan pesan untuk berpromosi, agar target market tepat sasaran. Untuk berpromosi sehingga minat beli konsumen tumbuh dibutuhkan nominal yang tidak sedikit untuk mengiklankan baik di media cetak, TV, internet, radio. Hal ini mungkin tidak akan terjadi jika dapat memaksimalkan promosi dengan menggunakan Word Of Mouth. Hal tersebut diaplikasikan oleh Jigar Fruit Salad yang merupakan satu bisnis kuline. Varian produknya antara lain Fruit Salad Mayo, Fruit Salad Yogurt, Fruit Salad Asinan, Fruit Salad Rujak Caramel, Fruit Salad honey Dazzling, Fruit Salad Rujak Serut, Fruit Manggo Salad dan Roti Panggang Buah.Jigar Fruit Salad mempunyai target market umur 19 – 40 tahun, laki- laki dan perempuan mahasiswa dan karyawan, SES B , bergaya hidup sehat. Jigar Fruit Salad terletak di Foodcourt Mall Plaza Semanggi

Word-of-mouth is more than recommendations

DEFF Research Database (Denmark)

Mattsson, Jan; Söderlund, Magnus

2011-01-01

’s telling of what had happened to him/her, in terms of a story, is an additional part of WOM. We also found that customer satisfaction, generally considered a main determinant of WOM (when it is narrowly defined as recommendations), is a less potent predictor of WOM than the level of incongruence......Word-of-mouth (WOM) is often operationalized as recommendations, which is only one among several aspects of WOM. Therefore, a focus on recommendations is likely to misrepresent what customers say to other customers. Our empirical study found support for this argument: we found that the sender...

The use of online word of mouth opinion in online learning: a questionnaire survey.

Science.gov (United States)

Sandars, John; Walsh, Kieran

2009-04-01

There is increasing use of online word of mouth opinion (user feedback) systems for general services but its use in online learning has not been previously investigated. To understand why users of BMJ Learning provide and read word of mouth feedback, and whether this feedback influences uptake of modules by prospective users. Online questionnaire of users of BMJ Learning who had completed online user feedback. 109 questionnaires were completed (response rate 25%). The main motivation to contribute was to influence the authors of the module (66%), and 43% stated that they wanted to help other users to make an informed choice. 16% stated that they wanted to develop an online community of learners. The main motivation to read the user feedback was to see if they agreed with the comments (56%). Online word of mouth opinion (user feedback) appears to be useful for online learners. There are also system design considerations since the attempt to create an online community of learners that is desired by some users will not be appreciated by others. Further research with a larger number of users is recommended to confirm the findings.

Consumers' use of HCAHPS ratings and word-of-mouth in hospital choice.

Science.gov (United States)

Huppertz, John W; Carlson, Jay P

2010-12-01

To investigate the impact of the HCAHPS report of patient experiences and word-of-mouth narratives on consumers' hospital choice. Online consumer research panel of U.S. adults ages 18 and older. In an experiment, 309 consumers were randomly assigned to see positive or negative information about a hospital in two modalities: HCAHPS graphs and a relative's narrative e-mail. Then they indicated their intentions to choose the hospital for elective surgery. A simple, one-paragraph e-mail and 10 HCAHPS graphs had similar impacts on consumers' hospital choice. When information was inconsistent between the HCAHPS data and e-mail narrative, one modality attenuated the other's effect on hospital choice. The findings illustrate the power of anecdotal narratives, suggesting that policy makers should consider how HCAHPS data can be affected by word-of-mouth communication. © Health Research and Educational Trust.

Pengaruh Pengalaman Menggunakan Produk dan Persepsi Konsumen Berdasarkan Kelompok Referensi terhadap Kesediaan Konsumen untuk Melakukan Word Of Mouth

Directory of Open Access Journals (Sweden)

RM. Pradiptya Abikusno C.P.

2013-06-01

Full Text Available Perilaku Word of Mouth terjadi karena adanya kebutuhan akan sumber informasi yang dapat dipercaya. Salah satu sumber informasi yang ada di masyarakat adalah kelompok referensi. orang-orang yang memakai produk Apple bukanlah orang-orang baru. Mereka sudah sangat self explanatif dan sudah sangat dekat dengan produk-produk Apple. Pengalaman kedekatan menggunakan produk ini bisa menjadi salah satu penyebab orang loyal terhadap merek dan berujung melakukan Word of Mouth. Penelitian ini merupakan penelitian kuantitatif yang menggambarkan atau menjelaskan suatu masalah yang hasilnya dapat digeneralisasikan. Pada akhirnya pengalaman menggunakan produk Apple bersama-sama persepsi konsumen berdasar kelompok referensi memiliki pengaruh yang lebih kuat terhadap tingkat kesediaan melakukan Word of Mouth.

The impact of personal connection on customer behaviours (word-of-mouth intention and retention) in service encounters

OpenAIRE

Chen, Ning; Zhao, Qi; Ardley, Barry

2015-01-01

In services marketing it is widely acknowledged that a relationship approach may facilitate in customer retention and enhance customer loyalty, and further influence customer post-purchase behaviours e.g. word-of-mouth. In this study, a specific relationship in service encounters, personal connections between customers and service employees, is explored in its indications on different outcomes from service encounters including three types of word-of-mouth behaviour intention and retention. Th...

Pengaruh Celebrity Endorser Dan Word Of Mouth Terhadap Keputusan Pembelian Produk Sweater Online Shop Alco Di Media Sosial Instagram

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Nur Amalina Fildzah

2017-10-01

Full Text Available Alco is a small and medium businesses producing knit sweaters. Alco admitted about an increase in sales after endorsement to celebrity endorser. But, there is a decline in sales in the mid 2016 even Alco been using celebrity endorser. From the initial survey results that the researcher conducted to prove recognition of Alco, these survey results showed that respondents knew Alco online shop and make a purchase decision from celebrity endorser, word of mouth, and explore Instagram. Inside Instagram, in addition to celebrity endorser that can affect a person's buying decision contained in a photo caption in the social media Instagram. And from the caption can be said as a word of mouth expressed by consumers an online shop on Instagram. explore Instagram is a feature from Instagram Thus, this study uses independent variable celebrity endorser and word of mouth.This study was conducted to know the influence of celebrity endorser and word of mouth partially and simultaneously on the purchase decision of sweater in an online shop Alco in social media Instagram.The type of research used is descriptive and causal research with the method used is quantitative. This study was involving 100 respondents of Alco consumers in social media Instagram. The sampling technique was using a non-probability sampling type of incidental sampling. This study uses multiple regression analysis technique. The results showed that simultaneously celebrity endorser and word of mouth are significantly influencing purchase decisions. Partially celebrity endorser and word of mouth are significantly influencing purchase decisions.

Information search in health care decision-making: a study of word-of-mouth and internet information users.

Science.gov (United States)

Snipes, Robin L; Ingram, Rhea; Jiang, Pingjun

2005-01-01

This paper investigates how individual consumers may differ in their information search behavior in health care decision-making. Results indicate that most consumers still use word-of-mouth as a primary information source for health care decisions. However, usage of the Internet is increasing. The results of this study indicate that consumers who are most likely to use the Internet for health care information are single, younger, and less educated, whereas consumers who are most likely to use word-of-mouth are middle-aged, married, with higher income and higher education. Surprisingly, no significant gender difference was found in information search behavior for health care decision-making. The results also suggest that consumers with the highest tendency to use word-of-mouth are also the lowest users of the Internet in health care decision-making. Implications of these findings are discussed.

Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing

NARCIS (Netherlands)

El Ouardighi, Fouad; Feichtinger, G.; Grass, D.; Hartl, R.F.; Kort, Peter M.

2016-01-01

Autonomous 'word of mouth', as a channel of social influence that is out of firms' direct control, has acquired particular importance with the development of the Internet. Depending on whether a given product or service is a good or a bad deal, this can significantly contribute to commercial success

Susceptibility and influence in social media word-of-mouth

OpenAIRE

Claussen, Jörg; Engelstätter, Benjamin; Ward, Michael R.

2014-01-01

Peer influence through word-of-mouth (WOM) plays an important role in many information systems but identification of causal effects is challenging. We identify causal WOM effects in the empirical setting of game adoption in a social network for gamers by exploiting differences in individuals’ networks. Friends of friends do not directly influence a focal user, so we use their characteristics to instrument for behavior of the focal user’s friends. We go beyond demonstrating a la...

Word of mouth muntligt och via sociala medier : - På vilket sätt påverkar det turisters reseplanering?

OpenAIRE

Hugosson, Jennie; Ahlberg, Madeleine

2017-01-01

Vår studie belyser hur informationsspridning både muntligt och via internet kan påverka turisters reseplaneringsprocess. Studien undersöker vilka känslomässiga attityder individer upplever genom word of mouth och electronic word of mouth och hur vida dessa attityder påverkar valet av ett nytt resmål. Syftet med studien är att undersöka hur word of mouth kan påverka turisters val av nya resmål. För att möjliggöra detta har vi genomfört intervjuer med respondenter utifrån förutbestämda kriterie...

Correlates of justice encounter in service recovery and word-of-mouth publicity

Directory of Open Access Journals (Sweden)

Hart O. Awa

2016-12-01

Full Text Available This paper examines word-of-mouth publicity as an outcome of consumer perception of equitable recovery programs. Survey data were drawn from 317 teachers of Federal Government Colleges and 79 executives of mobile telephone firms in the southeastern and south–south zones; this sample came from locations where Global Systems for Mobile Communications and Code Data Multiple Access networks have interface. Using the partial least square to analyze the data, the path coefficients with their respective t-values greater than 1.96 confirm that the justice dimensions have statistically significant relationship with word-of-mouth. Thus, the manipulation of justice dimensions in the events of service failure affects customers’ advocacy behavior. The study recommends proactive and relational approaches in dealing with customer issues as well as fair and equitable recovery and complaint handling programs to suit the needs of the complainants, get them satisfied, and to cause them to progress in the loyalty ladder.

An Examination of the Effects of Electronic Word of Mouth on Consumers’ Purchase Decision: Through the Lens of Experience Good and Search Good

OpenAIRE

Zhao, Zichen

2013-01-01

The prevailing of the Internet facilitates consumers to share information, opinions and experiences of products and services online. This new form of word of mouth communication is called electronic word of mouth (WOM). Nowadays, electronic word of mouth plays an important role in the consumers’ information search during the decision making process. A large number of managerial and academic attentions have been drawn to the effects of electronic WOM on consumer’s purchase decision. Factors wh...

Electronic word-of-mouths påverkan på CRM : En fallstudie av en organisation inom kulturbranschen

OpenAIRE

Klasén, Sara; Swebilius, Karin

2017-01-01

Social media has increased the possibilities for consumers to gather and share consumption related experiences with other consumers through electronic word-of-mouth (eWOM). eWOM affects the relationship between customer and business, and therefore also affects customer relationship management (CRM). Therefore, the research question of this study is: “How does electronic word-of-mouth (eWOM) affect customer relationship management (CRM) at an organization in the creative industry?”. The purpos...

Word of mouth and opinion leadership

Directory of Open Access Journals (Sweden)

Žnideršić-Kovač Ružica

2008-01-01

Full Text Available The new, alternative thinking patterns in marketing highlight the fact that exchanges per se are not the focus of marketing analysis and researches; rather than that, they must surrender this position to relationships between different sides in the marketing setting - the company and consumers, internal relations within companies, and relations between consumers themselves. A new philosophy, relationship marketing, is taking over the position of the old transaction marketing philosophy. The greatest challenge for marketing professionals at the beginning of the 21st century is this third dimension of relationships - relations between consumers, their mutual impact on preferences and purchase decisions, and, most notably, the possibility of involving consumers in companies marketing mix programs. Opinion leaders - their identification, creation, their word-of-mouth communication, its emergence and impact are currently the focus of marketing theory and practice.

The impact of task demand on visual word recognition.

Science.gov (United States)

Yang, J; Zevin, J

2014-07-11

The left occipitotemporal cortex has been found sensitive to the hierarchy of increasingly complex features in visually presented words, from individual letters to bigrams and morphemes. However, whether this sensitivity is a stable property of the brain regions engaged by word recognition is still unclear. To address the issue, the current study investigated whether different task demands modify this sensitivity. Participants viewed real English words and stimuli with hierarchical word-likeness while performing a lexical decision task (i.e., to decide whether each presented stimulus is a real word) and a symbol detection task. General linear model and independent component analysis indicated strong activation in the fronto-parietal and temporal regions during the two tasks. Furthermore, the bilateral inferior frontal gyrus and insula showed significant interaction effects between task demand and stimulus type in the pseudoword condition. The occipitotemporal cortex showed strong main effects for task demand and stimulus type, but no sensitivity to the hierarchical word-likeness was found. These results suggest that different task demands on semantic, phonological and orthographic processes can influence the involvement of the relevant regions during visual word recognition. Copyright © 2014 IBRO. Published by Elsevier Ltd. All rights reserved.

Can Better Outdoor Environments Lead to Cost Benefits in Assisted Living Facilities Through Increased Word-of-Mouth Referrals?

Science.gov (United States)

Rodiek, Susan; Boggess, May M; Lee, Chanam; Booth, Geoffrey J; Morris, Alisan

2013-01-01

This study explores how better outdoor environments may produce cost benefits for assisted living providers by raising occupancy levels through increased resident satisfaction and word-of-mouth referrals. Older adults who spend even minimal time outdoors may reap substantial health benefits. However, many existing outdoor areas in assisted living facilities are reportedly underutilized, in part because of design issues. Providers may be more willing to improve outdoor areas if they produce cost benefits for provider organizations. This study used data from a recent assisted living survey to assess the relationship between satisfaction with outdoor spaces, time spent outdoors, and resulting improvements in mood. A financial analysis was developed to estimate potential benefits from improved outdoor areas attributable to increased occupancy and decreased marketing costs associated with increased word-of-mouth referrals. Increasing resident satisfaction with outdoor areas (from approximately 29% to 96%) results in residents spending more time outdoors (increase of 1½ hours per week per resident) and improved psychological well-being (12% increase in feeling better). This greater overall satisfaction leads to 8% more residents willing to refer potential residents to their community. Because word-of-mouth referrals by current residents are a major factor in resident recruitment, improving outdoors areas leads to an estimated 4% increase in new residents, resulting in over $170,000 of increased revenue per year for a community of 100 residents. Improved outdoor space can provide substantial cost benefits for assisted living providers. Increasing resident well-being and satisfaction, and thereby generating additional word-of-mouth referrals, can result in higher occupancy levels. Outdoor environments, assisted living, cost benefits, resident satisfaction, occupancy levels, seniors, rental income, word-of-mouth referralPreferred Citation: Rodiek, S., Boggess, M. M., Lee

Analisis Pengaruh Internet Marketing Terhadap Pembentukan Word of Mouth and Brand Awareness Untuk Memunculkan Intention to Buy

OpenAIRE

Andriyanto, Richard Darmawan; Haryanto, Jony Oktavian

2010-01-01

The purposes of this research are to prove whether internet marketing does give positive influence to the formation of brand awareness and word of mouth, then whether if internet marketing is directly give positive influence to formation of intention to buy. Furthermore, the writer wants to analyze the relationship between brand awareness and word of mouth to create intention to buy. The data was analyzed using structural equation modeling with Amos software. Sample of this re...

PENGARUH PROMOSI DI MEDIA SOSIAL DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA KEDAI BONTACOS, JOMBANG

Directory of Open Access Journals (Sweden)

Bagas Aji Pamungkas

2017-01-01

Full Text Available ABSTRACTPenelitian ini bertujuan mengetahui dan menjelaskan pengaruh promosi melalui media sosial dan word of mouth terhadap keputusan pembelian konsumen di kedai Bontacos baik secara parsial ataupun simultan. Penelitian ini menggunakan pendekatan kuantitatif. Sampel penelitian ini adalah 100 konsumen kedai Bontacos dengan menggunakan metode non probability sampling serta teknikaccidental sampling. Instrumen penelitian ini menggunakan kuesioner dan dianalisis menggunakananalisis regresi berganda.Hasil penelitian ini menunjukkan bahwa promosi menggunakan media sosialdan word of mouthsecatraparsial dan simultan memiliki pengaruh terhadap keputusan pembelian.Penelitian ini memberikankonstribusi bagi Pemasar kedai Bontacos terkait strategi promosi di media sosial dan word of mouthyang efektif.Kata kunci : Promosi, media sosial, word of mouth, keputusan pembelian

The Influence of Word of Mouth and Customer Motivations on Consumer Buying Behavior at Pondok Teterusan Restaurant

OpenAIRE

David, Ezara Daniella

2014-01-01

Consumer preferences and tastes constantly change. It is important for marketers to know what consumer needs and wants, how they spend their resources, how they decided to shop, visit, to eat, when to buy, and what to purchase. Experiences is one of the major factors of how customer make a decision. Good experiences means good viral marketing. Consumers value word of mouth twice as much as they value advertising. The objectives of this research are to analyze the influence of word of mouth to...

Word of Mouth Intention toward Entrepreneurial Restaurant in Shopping Mall Center Surabaya

Directory of Open Access Journals (Sweden)

Liza Agustina Maureen Nelloh

2015-05-01

Full Text Available A shopping mall center as the strategic place to earn profits attracts young entrepreneurs to create new restaurants as their businesses in Surabaya nowadays. This research proposed to see the effectiveness of building a new venture in the shopping mall through a test of word of mouth intention with its antecedents (customer satisfaction, perceived price, service quality, and food quality. To test the hypothesis, the researchers used PLS (Partial Least Square. The result of this research indicated that only perceived price and service quality have significant and positive effect on customer satisfaction, thus food quality had no significant effect on customer satisfaction. Moreover, customer satisfaction had significant and positive effect on word of mouth intention toward the restaurant. Managerial implications of this study will encourage young entrepreneurs to increase the menu, the taste and the variation of the food to improve food quality of his or her new restaurants in a shopping mail center.

Susceptibility and Influence in Social Media Word-of-Mouth

DEFF Research Database (Denmark)

Claussen, Jörg; Engelstätter, Benjamin; Ward, Michael R.

Peer influence through word-of-mouth (WOM) plays an important role in many information systems but identification of causal effects is challenging. We identify causal WOM effects in the empirical setting of game adoption in a social network for gamers by exploiting differences in individuals...... and receiver side. We find that users with the most influence on others tend to be better gamers, have larger social networks, but spend less time playing. Interestingly, these are also the users who are least susceptible to WOM effects....

Building trust in e-banking and its effect on positive word-of-mouth advertising

Directory of Open Access Journals (Sweden)

Ali Shaemi

2014-05-01

Full Text Available Nowadays, new technologies have changed the way of serving customers in many service organizations including banking industry. The importance of websites and their exclusive characteristics in presenting various kinds of services to the bank customers has increased. This paper presents a compound model to investigate the effect of traditional and online elements on customers' trust in electronic banking and word of mouth advertisement. For this purpose, a standard questionnaire based on Likert segmentation has been used and 384 customers of Shiraz Mellat bank branches have been tested, randomly. Using structural equation modeling, the study shows that both traditional characteristics of bank and website characteristics rather have positive effects on customers’ trust in electronic banking, which increase word of mouth advertising, positively.

Pengaruh Word Of Mouth terhadap Keputusan Pembelian dan Kepuasan Konsumen (Studi pada Konsumen Kober Mie Setan Jalan Simpang Soekarno-hatta Nomor 1-2 Malang)

OpenAIRE

Ajie Nugraha, Finnan Aditya

2015-01-01

Penelitian ini bertujuan untuk menjelaskan tentang: pengaruh word of mouth terhadap keputusan pembelian, pengaruh keputusan pembelian terhadap kepuasan konsumen, pengaruh word of mouth terhadap kepuasan konsumen, dan pengaruh word of mouth terhadap kepuasan konsumen melalui keputusan pembelian. Jenis penelitian yang digunakan adalah penelitian penjelasan atau explanatory research dengan pendekatan kuantitatif. Populasi dari penelitian ini adalah konsumen kober mie setan yang membeli berdasark...

Sales and sincerity: the role of relational framing in word-of-mouth marketing

NARCIS (Netherlands)

Tuk, M.A.; Verlegh, P.W.J.; Smidts, A.; Wigboldus, D.H.J.

2009-01-01

In word-of-mouth marketing, marketers often provide financial rewards for referrals. These rewards introduce a financial motive into an interaction among friends or acquaintances, which may harm the perceived sincerity of the referring customer. We show that this negative effect can be mitigated by

Sales and sincerity: The role of relational framing in word-of-mouth marketing

NARCIS (Netherlands)

Tuk, M.A.; Verlegh, P.W.J.; Smidts, A.; Wigboldus, D.H.J.

2009-01-01

In word-of-mouth marketing, marketers often provide financial rewards for referrals. These rewards introduce a financial motive into an interaction among friends or acquaintances, which may harm the perceived sincerity of the referring customer. We show that this negative effect can be mitigated by

Sales and sincerity : The role of relational framing in word-of-mouth marketing

NARCIS (Netherlands)

Tuk, Mirjam A.; Verlegh, Peeter W. J.; Smidts, Ale; Wigboldus, Daniel H. J.

2009-01-01

In word-of-mouth marketing, marketers often provide financial rewards for referrals. These rewards introduce a financial motive into an interaction among friends or acquaintances, which may harm the perceived sincerity of the referring customer. We show that this negative effect can be mitigated by

WHO ARE FANS OF FACEBOOK FAN PAGES? AN ELECTRONIC WORD-OF-MOUTH COMMUNICATION PERSPECTIVE

Directory of Open Access Journals (Sweden)

Xiao Hu

2014-12-01

Full Text Available Given its great business value and popularity, Facebook fan pages have attracted more and more attention in both industry and academia. Fans of Facebook fan pages play an important role in electronic word-of-mouth (eWOM communication. This study focused on the population of fans on Facebook fan pages and examined the differences between fans and non-fans in terms of demographics, social network sites (SNS use, Internet use, and online shopping behaviors. The results indicated that fans used SNS more frequently than non-fans. Additionally, from the eWOM perspective, the researchers moderated product types in the model of people’s word-of-mouth (WOM preferences and found that people had different preferences for eWOM and traditional WOM for different products. Traditional WOM is still the most important source of information for people when shopping online.

Pengaruh Electronic Word Of Mouth (eWOM Terhadap Minat Beli Followers Instagram Pada Warunk Upnormal

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Aditya Ayu Laksmi

2017-06-01

Full Text Available Along with the development of technology and information, Warunk Upnormal using social media Instagram as a place for promoting. From the results of the initial survey that researchers do indicate that the many comments that recommends Warunk Upnormal, causing people interested in being followers Instagram of Warunk Upnormal to get information and would like to visit Warunk Upnormal.This study aimed to analyze the effect of Electronic Word of Mouth towards purchase intention of followers instagram Warunk Upnormal. The type of research used is descriptive and causal research with the method used is quantitative. The population in this study is Warunk Upnormal’s Instagram followers. The sampling technique that being used is nonprobability sampling with the sampling incidental sampling. This study was involving 400 respondents of followers Instagram Warunk Upnormal. This study uses simple regression analysis technique. Based on the results, it can be concluded that Electronic Word of Mouth has significant effect on purchase intention of followers instagram Warunk Upnormal. Based on the coefficient of determination (R2 calculation can be known the magnitude of the effect of electronic word of mouth (X variable on purchase intention (Y was 14.9%. While the remaining 85.1% is influenced by other factors.

The Influence of Consumers€™ Tie Strength, Homophily and Source Credibility Toward Electronic Word-of-mouth (Ewom) Behavior

OpenAIRE

Oroh, Winda Lely

2014-01-01

Electronic word-of-mouth (eWOM) in the form of online product reviews can influence the sales of a product and/or service, and that informational€based determinants are very important to consumers when evaluating reviews. The purpose of this research is to analyze the influence of consumers€™ tie strength, homophily, and source credibility toward electronic word-of-mouth behavior (eWOM). This research used quantitative analyze. The method used to analyze the data is the Multiple Regression A...

Analysis on online word-of-mouth of customer satisfaction in cultural and creative industries of Taiwan: using cultural heritage application and performance facilities as examples

Science.gov (United States)

Tsai, Li-Fen; Shaw, Jing-Chi; Wang, Pei-Wen; Shih, Meng-Long; Su, Yi-Jing

2011-10-01

This study aims to probe into customers' online word-of-mouth regarding cultural heritage applications and performance facilities in Cultural and Creative Industries. Findings demonstrate that, regarding online word-of-mouth for art museums, museums, and art villages, items valued by customers are design aesthetics of displays and collections, educational functions, and environments and landscapes. The percentages are 10.102%, 11.208% and 11.44%, respectively. In addition, cultural heritage applications and performance facility industries in Taiwan are highly valued in online word-of-mouth.

Pengaruh Kepuasan Konsumen Terhadap Loyalitas Merek Dengan Word Of Mouth Sebagai Variabel Mediasi (Studi Pada Klinik Kecantikan Di Kota Medan)

OpenAIRE

Nuraini

2017-01-01

This research is aim to investigate the influence of customer satisfaction and word of mouth as the mediating variable towards brand loyalty. The number of sample on this research was 105 respondents from consumer of certain beauty clinic with using purposive sampling. Data collected through customer satisfaction scale, word of mouth scale, and brand loyalty scale. The result showed there was influence of customer satisfaction towards brand loyalty, also customer satisfactio...

Model Komunikasi Word Of Mouth pada Konsumen Gudeg Pawon di Yogyakarta

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Aditya Utama

2013-06-01

Full Text Available Penelitian ini memfokuskan perhatiannya pada perumusan model komunikasi word of mouth (WOM dalam teori level mikro. Proses perumusan model dilakukan dengan cara mencari, menghubungkan dan menyimpulkan keterlibatan elemen-elemen yang ada dalam komunikasi WOM menggunakan logika S-R. Penelitian ini menggunakan metode eksploratif kualitatif dan memilih Gudeg Pawon sebagai obyek penelitian. Hasil temuan model dapat dipahami melalui dua perspektif analisis, yaitu: perspektif individual partisipan WOM dan perspektif interaksional WOM.

Pengaruh Social Media Advertising Terhadap Word of Mouth Dan Dampaknya Pada Keputusan Pembelian (Survei Pada Konsumen Cafe Mochimaco Malang Yang Menggunakan Instagram)

OpenAIRE

Prakoso, Ario; Arifin, Zainul; Sunarti, Sunarti

2016-01-01

This study aims to (1) identify and analyze the influence of social media advertising on word of mouth, (2) identify and analyze the influence of social media advertising on consumer purchasing decisions, (3) identify and analyze the information influence of word of mout on consumer purchasing decisions. This type of research is explanatory research with quantitative approach. Variables examined included social media advertising, word of mouth, and purchasing decisions. The population of this...

Efektifitas Electronic Word of Mouth (e-wom melalui Media Sosial pada Ekowisata Bahari di Sumatera Barat

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Meuthia Meuthia

2017-04-01

Full Text Available Penelitian ini bertujuan untuk menginvestigasi efektifitas electronic word of mouth (e-wom melalui media sosial dan kepuasan pengunjung pada destinasi wisata terhadap keinginan untuk peduli terhadap lingkungan (pro-environmental behavioral intention. Pro-environmental behavioral intention wisatawan yang dipengaruhi oleh e-wom dan kepuasan destinasi diidentifikasi dalam penelitian ini melalui teknik analisa kuantitatif dengan pengujian hipotesis. Teknik pengambilan sampel dalam penelitian ini yaitu purposive sampling dengan menetapkan kriteria responden yaitu wisatawan lokal dan nasional yang pernah mengunjungi destinasi wisata bahari di Sumatera Barat. 146 orang responden terkumpul sebagai sampel dalam penelitian ini. Kuisioner online melalui googledocs digunakan sebagai media untuk mengumpulkan data. Penelitian ini menggunakan software smartPLS 2.0 M3 untuk menguji pengaruh antar variabel yang dianalisa pada level first-order construct.  Hasil penelitian menunjukkan bahwa kepuasan pengunjung terhadap destinasi dan electronic word of mouth (e-wom menjadi variabel determinan konstruk pro-environmental behavioral intention. Kepusan pengunjung telah menjadi anteseden munculnya perilaku berbagi informasi dari mulut ke mulut di media sosial melalui minat kesediaan pengunjung untuk menampilkan keindahan objek ekowisata bahari melalui gambar maupun teks. Kata kunci: Electronic Word of Mouth (e-wom, kepuasan destinasi, Pro-environmental behavioral intention, smartPLS 2.0 M3, first-order construct.

The impacts of electronic word of mouth in social media on consumers` purchase intentions

OpenAIRE

Evans, C; Erkan, I

2014-01-01

The influence of Electronic Word of Mouth (eWOM) on consumers` purchase intentions has been known for a long time. However, eWOM has gained a new dimension with the advent of social media. Before this new phenomenon, people were able to talk with anonymous people on the Internet. Social media enable people to talk with friends and acquaintances, on the Internet. This new way of eWOM might be more powerful in terms of triggering purchase intention. This study discusses the electronic word of m...

Effects of Electronic Word - of - Mouth Messages

Directory of Open Access Journals (Sweden)

Choong Hoon Lim

2012-01-01

Full Text Available With the increased usage of online technologies, there has been an escalation of Electronic Word - of –Mouth (eWOM messages related to sport products and services offered and consumed. Therefore, in this original investigation by applying eWOM to the sport industry, this study examined how the combination of the quality of the eWOM message and the provider of the eWOM message affects purchaseintentions depending on the expertise level of the consumer. This study – which involved the collection of data from 134 students at a large university situated in the Midwest of the United States – utilized repeated measures of Analysis of Variance (ANOVA with tripartite groups of expertise and experimental conditions as independent variables. Purchase intention was the dependent variables. The results indicated that the quality of the eWOM message moderated the effect of the provider of the eWOM message. The subject’s level of expertise also had a moderating role on purchase intention.

The influence of electronic-word-of-mouth on consumer decision-making for beauty products in a Kuwaiti Women's online community

OpenAIRE

Alhaidari, N; Coughlan, J

2014-01-01

Online communities are an important source of electronic-word-of-mouth (eWOM), however few studies have examined these types of messages within the Middle Eastern context. This study focuses on Kuwaiti women as members of an online beauty forum; previous work has suggested a mediating effect of gender with women being more likely to trust and follow-up word-of-mouth with a purchase. A conceptual model, based on existing theoretical contributions, provides the basis of a coding framework for t...

ANALYSIS OF THE EFFECT OF QUALITY COMPONENTS OF WEB 2.0 ENABLED E-COMMERCE WEBSITES ON ELECTRONIC WORD-OF-MOUTH MARKETING (EWOM AND ON CUSTOMER LOYALTY

Directory of Open Access Journals (Sweden)

HARUN GUMUS

2016-07-01

Full Text Available Electronic Word-of-Mouth Marketing (eWOM has begun to play a more important role in customers’ purchasing decisions (Cheung and Thadani, 2012, Jones and Taylor, 2007. Previous studies reveal that eWOM increases the purchasing behavior of customers (Chevalier and Mayzlin, 2006. Nevertheless, despite its increasing importance, having limited literature on eWOM makes this subject attractive. Businesses want to bring customer behaviors under control by trying to give the meaning of eWOM messages. In this regard, businesses should observe the eWOM relationship by developing factors such as; aesthetics, content, orientability, system quality, information and content quality and service quality of websites. The aim of this study is to offer a model analyzing the relationship among the quality aspects of website, website loyalty and electronic word-of-mouth communication (eWOM and to test this model

The Investigation on Brand Image of University Education and Students' Word-of-Mouth Behavior

Science.gov (United States)

Chen, Chin-Tsu

2016-01-01

This study aimed to find how the brand image and satisfaction of universities influence university students' word-of-mouth behavior, including the sharing of satisfying experiences and recommendations to others. This study conducted a questionnaire survey and distributed 400 questionnaires to students and graduates of universities in Taiwan; 336…

A study on the relationship between the protein supplements intake satisfaction level and repurchase intention: Verification of mediation effects of word-of-mouth intention.

Science.gov (United States)

Kim, Ill-Gwang

2016-05-18

The purpose of this study is to examine the relationship between the protein supplements intake satisfaction level and repurchase intention of university students majoring in physical education and verify the mediation effects of word-of-mouth intention. To achieve the purpose of this study, 700 university students majoring in physical education from 10 universities in Korea were selected from October 2013 to December 2013 as the target of this study through the cluster random sampling and data of 228 university students who had experience in the intake of protein supplements among them was analyzed. The composite reliability of each factor was in between 0.869 and 0.958, and the convergent validity and discriminant validity were verified. SPSS 18.0 and Amos 22.0 were utilized as data processing methods and the verification of significance on the medication effects and indirect effects of word-of-mouth intention was carried out using the frequency analysis, correlation analysis, CFA, SEM, and Amos bootstrapping. The result is as follows. The protein supplements intake satisfaction level had a positive effect on the word-of-mouth intention and the word-of-mouth intention had a positive effect on the repurchase intention. Also, it was shown that the word-of-mouth intention played a full mediation role between the intake satisfaction level and the repurchase intention.

Chi-Square Test of Word of Mouth Marketing with Impact on the Evaluation of Patients' Hospital and Services: An Application in Teaching and Research Hospital

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Yelda ŞENER

2014-12-01

Full Text Available The purpose of this study, using data provided from 223 inpatients in a teaching and research hospital, hospital’s preference is to explain the effect of word of mouth marketing. For this purpose, word of mouth marketing process is evaluated in terms of providing information about the hospital and the patient’s level of intimacy, both of patients and information provider’s level of expertise with related to hospital and services, the patient’s perceived level of risk for hospitals and services and providing information’s level of impact on patient being treated in hospital. The obtain data, after evaluation by frequency distributions these factors impact on word of mouth marketing is demonstrated by descriptive statistics, chi-square analysis and pearson’s correlation analysis. As a result of this study is concluded word of mouth marketing on the training and research hospital is preferred by the patints to have a significant impact.

Electronic Word of Behavior

DEFF Research Database (Denmark)

Kunst, Katrine

It is widely recognized that the transition from Word-of-mouth (WOM) to electronic word-of-mouth (eWOM) allows for a wider and faster spread of information. However, little attention has been given to how digital channels expand the types of information consumers share. In this paper, we argue...... that recent years have seen a social media-facilitated move from opinion-centric eWOM (e.g. reviews) to behavior-centric (e.g. information about friends’ music consumption on Spotify). A review of the concepts of WOM and eWOM and a netnographic study reveal that the current definitions and understandings...... of the concepts do not capture this new kind of consumer-to-consumer information transfer about products and services. Consequently, we suggest an extension of those concepts: Electronic Word of Behavior....

A discount strategy in word-of-mouth marketing and its assessment

OpenAIRE

Zhang, Tianrui; Yang, Xiaofan; Yang, Lu-Xing; Tang, Yuan Yan; Wu, Yingbo

2017-01-01

This paper addresses the discount pricing in word-of-mouth (WOM) marketing. A new discount strategy known as the Infection-Based Discount (IBD) strategy is proposed. The basic idea of the IBD strategy lies in that each customer enjoys a discount that is linearly proportional to his/her influence in the WOM network. To evaluate the performance of the IBD strategy, the WOM spreading process is modeled as a dynamic model known as the DPA model, and the performance of the IBD strategy is modeled ...

Destination branding by residents : The role of perceived responsibility in positive and negative word-of-mouth

NARCIS (Netherlands)

Jeuring, Jelmer; Haartsen, Tialda

2017-01-01

The importance of residents’ communication about their home region as tourist destination is increasingly acknowledged in the place branding process. However, the extent to which residents feel responsible for communicating Destination Images (DIs), and how these attributions affect word-of-mouth

What are the key elements required for a successful and effective word of mouth tourism marketing campaign? – Case analysis

OpenAIRE

Piltonen, Anna

2016-01-01

The purpose of this thesis was to further study what are the key elements for successful and effective word of mouth marketing campaign in tourism. The objective was to identify the key elements by analysing a real life case provided for this thesis where a tourism board used word of mouth as part of their marketing campaign to increase awareness of the destination and drive tourism in the destination. The case was analysed with the support of secondary research conducted around the topics of...

Marketing of Academic Library Services through Social Networking Sites: Implications of Electronic Word-of-Mouth

Science.gov (United States)

Siddike, Md. Abul Kalam; Kiran, K.

2015-01-01

The main objective of this study is to investigate the perceptions of academic librarians towards the marketing of library services through social networking sites (SNSs) and their understanding of using electronic word-of-mouth (eWOM) as a marketing tool in academic libraries. This study follows a qualitative data-gathering approach of structured…

Walk Your Talk: An Experimental Investigation of the Relationship between Word of Mouth and Communicators’ Loyalty

NARCIS (Netherlands)

Garnefeld, I.J.; Helm, S.; Eggert, A

2011-01-01

Research provides ample evidence regarding the impact of word-of-mouth (WOM) communication on recipients. Service providers increasingly attempt to harness this power of WOM by introducing referral reward programs and other marketing instruments that aim to stimulate positive WOM. However, scholars

Brand popularity, endogenous leadership, and product introduction in industries with word of mouth communication

DEFF Research Database (Denmark)

Winther, Christian Dahl

This paper considers the impact of popularity on duopolists' entry strategies into an emerging industry, where each consumer holds a preference for one of two competing brands. Brand popularity is influenced by word of mouth communication, as early adopters recommend the brand they have bought...... to later buyers. Early introduction is, however, a costly strategy. The timing of product introduction is therefore of strategic importance to firms. I investigate the equilibria of the game when firms choose their time to market strategies sequentially, and observe how they relate to the popularity...... of the Stackelberg leader's brand. This analysis reveals firms' individual incentives for leader and follower roles, and the market structure that would result in this noncooperative game. As von Stackelberg showed a leader's commitment to a strategy can preempt the follower. The present model shows...

An Effort to Increase Organ Donor Registration Through Intergroup Competition and Electronic Word of Mouth.

Science.gov (United States)

Smith, Sandi W; Hitt, Rose; Park, Hee Sun; Walther, Joseph; Liang, Yuhua Jake; Hsieh, Gary

2016-01-01

The effort to increase Web organ donation registrations in Michigan by enhancing 2 types of university campaigns with social media strategies informed by social identity theory is the focus of this research. The two campaigns focused on either ingroup or rivalry outgroup social identification, and each was enhanced with individually focused social media in the first year of the campaign and with electronic word of mouth in Year 2 of the campaign. Results indicated that individually focused social media such as Facebook ads worked well in rivalry campaigns (in which registrations increased two times over baseline) but not in ingroup identification campaigns (in which registrations decreased significantly over baseline when ads were introduced in the first year of each type of campaign). Electronic word-of-mouth strategies worked well in both ingroup identification campaigns (in which registrations increased two times over baseline) and rivalry campaigns (in which registrations rose almost eight times over baseline, when strategies were introduced in the second year of each type of campaign).

Word Of Mouth sebagai Efek Respon Positif dari Kepuasan Konsumen dan Dampaknya pada Pembelian Kembali: Studi Kasus Mahasiswa sebagai Konsumen Yoghurt Activia

OpenAIRE

Sriwardiningsih, Enggal

2011-01-01

This research want to know word of mouth as respond positive effect from consumen satisfaction and impact to repurchase. Methodology used provement of statistical test, like scala, and a path analysis. The data came from primer sources by cross section with questioner amount one hundred participants. Result of this riset significanly word of mouth as efek respon positif from consumen satisfaction and impact to repurchase, but interesting found that no signifikan relation between consumen sati...

Pengaruh Word Of Mouth Terhadap Minat Beli Konsumen Baraya Travel Pool Buah Batu (Studi Pada Mahasiswa Administrasi Bisnis Universitas Telkom Angkatan 2013

Directory of Open Access Journals (Sweden)

Revina Anisa Agnelia

2016-10-01

Full Text Available This study aimed to analyze the effect of Word of Mouth towards Buah Batu Baraya Travel Consumer Purchase Intention. The method that being used is descriptive - causal. The sampling technique that being used is nonprobability sampling with the sampling method incidental sampling. The data collection is done by distributing questionnaires to 100 Students of Business Administration Student 2013 of Telkom University that know Baraya Travel pool Buah Batu. Data analysis technique that being used is simple linear regression analysis. Based on the results, it can be concluded that the Word of Mouth has positive effect on Baraya Travel consumer purchase intention. Based on the coefficient of determination (R2 calculation can be known the magnitude of the effect of word of mouth (X variable on purchase intention (Y was 32.9%. While the remaining 67.1% is influenced by other factors that not be examined in this study.

Understanding the Influence of Electronic Word-of-Mouth on Outbound Tourists’ Visit Intention

OpenAIRE

Wang , Ping

2014-01-01

Part 1: Digital Services; International audience; The valence of online user-generated reviews is an increasing important antecedents affecting tourist’s decision with the pervasion of Web 2.0 and information and communication technology. The purpose of this study is to explore the influence of electronic word-of-mouth (eWOM) on outbound tourists’ intention to visit a destination through a dual-process perspective. A research model was proposed based on the dual-route theory of elaboration li...

Word of Mouth : An Agent-based Approach to Predictability of Stock Prices

Science.gov (United States)

Shimokawa, Tetsuya; Misawa, Tadanobu; Watanabe, Kyoko

This paper addresses how communication processes among investors affect stock prices formation, especially emerging predictability of stock prices, in financial markets. An agent based model, called the word of mouth model, is introduced for analyzing the problem. This model provides a simple, but sufficiently versatile, description of informational diffusion process and is successful in making lucidly explanation for the predictability of small sized stocks, which is a stylized fact in financial markets but difficult to resolve by traditional models. Our model also provides a rigorous examination of the under reaction hypothesis to informational shocks.

Exploring emotional expressions in e-word-of-mouth from online communities

DEFF Research Database (Denmark)

Standing, Craig; Holzweber, Markus; Mattsson, Jan

2016-01-01

Electronic word-of-mouth communication (eWOM) is an important force in building a digital marketplace. The study of eWOM has implications for how to build an online community through social media design, web communication and knowledge exchange. Innovative use of eWOM has significant benefits......, especially for start-up firms. We focus on how users on the web communicate value related to online products. It is the premise of this paper that generating emotional value (E-value) in social media and networking sites (SMNS) is critical for the survival of new e-service ventures. Hence, by introducing...

How consumers evaluate eWOM (electronic word-of-mouth) messages.

Science.gov (United States)

Doh, Sun-Jae; Hwang, Jang-Sun

2009-04-01

This experiment explored how consumers evaluate electronic word-of-mouth (eWOM) messages about products. Each participant was exposed a 10-message set in a single board. Five groups were manipulated in terms of their ratios of positive and negative messages. The result showed significant differences across various sets of eWOM messages. Although more positive sets showed higher scores in many cases, this was not true in all situations, especially for the case of credibility. Involvement and prior knowledge partially moderated the relationship between the ratio of messages and the eWOM effect. The credibility of Web sites and eWOM messages can be damaged in the long run if all of the eWOM messages are positive.

How the Source of Word-of-Mouth Influences Information Processing in the Formation of Brand Attitudes

Science.gov (United States)

Herold, Kristiina; Tarkiainen, Anssi; Sundqvist, Sanna

2016-01-01

Word-of-mouth (WOM) can be a powerful, persuasive source of information, but relatively little is understood about how consumers utilize information in service evaluations and how the source of WOM (e.g. friends, family) affects attitudes. The importance of WOM is acknowledged in the services context; however, the research field of higher…

Pengaruh Electronic Word of Mouth Terhadap Citra Destinasi Serta Dampaknya Pada Minat Dan Keputusan Berkunjung (Survei Pada Followers Aktif Akun Instagram Indtravel Yang Telah Mengunjungi Destinasi Wisata Di Indonesia)

OpenAIRE

Suwarduki, Puspa Ratnaningrum; Yulianto, Edy; Mawardi, M. Kholid

2016-01-01

The development of information and communication technology growing rapidly can be used to introduce Indonesian tourism brand. One way to introduce these brands is through electronic word of mouth on travelers using instagram. Electronic word of mouth communication is recognized can attach destination image on tourists minds so that can provoke the tourist interest and decision to visit tourism destination. The purpose of this study was to examine the influence of electronic word of mouth on ...

Automating "Word of Mouth" to Recommend Classes to Students: An Application of Social Information Filtering Algorithms

Science.gov (United States)

Booker, Queen Esther

2009-01-01

An approach used to tackle the problem of helping online students find the classes they want and need is a filtering technique called "social information filtering," a general approach to personalized information filtering. Social information filtering essentially automates the process of "word-of-mouth" recommendations: items are recommended to a…

What makes one spread the word online - A study on electronic word of mouth motivations on social networking sites

OpenAIRE

Sridharan, Santhya

2016-01-01

Master's thesis in International hotel and tourism management The main focus of the study is to understand what motivates a person to give electronic word of mouth (eWOM) on social networking sites. With the increasing popularity of social networking sites, lots of consumers check these sites for reviews of products and services. Based on the literature review, a scale of motives that lead to giving eWOM by means of writing comments on social networking sites was developed. The study used ...

How Service Values Influence the Processing of Word-of-Mouth in the Evaluation of Credence Beliefs

Science.gov (United States)

Herold, Kristiina; Sipilä, Jenni; Tarkiainen, Anssi; Sundqvist, Sanna

2017-01-01

The purpose of this paper is to assess the effect of service values on the processing of word-of-mouth (WOM) information, and their impact on a complex belief in a high-involvement service context. Hypotheses are tested on survey data collected from 378 respondents facing a high-involvement service choice. The results suggest that two distinct…

PENGARUH ELECTRONIC WORD OF MOUTH PADA CITRA MEREK DAN NIAT BELI PADA WARUNK UPNORMAL

OpenAIRE

Siswanto, Mita

2017-01-01

Tujuan dari penelitian ini adalah untuk menguji pengaruh electronic word of mouth pada citra merek dan niat beli pada Warunk Upnormal. Penelitian ini mengambil responden mahasiswa yang ada di Yogyakarta. Jumlah sampel yang valid dan dipakai dalam penelitian ini adalah 202 responden. Teknik pengambilan sampel yang digunakan adalah purposive random sampling, dengan pengumpulan data yang digunakan adalah kuesioner online. Data dianalisis menggunakan regresi linier sederhana, dan analisis regresi...

Investigating electronic word-of-mouth effects on online discussion forums: the role of perceived positive electronic word-of-mouth review credibility.

Science.gov (United States)

Chih, Wen-Hai; Wang, Kai-Yu; Hsu, Li-Chun; Huang, Su-Chen

2013-09-01

Electronic word of mouth (eWOM) has been an important factor influencing consumer purchase decisions. Using the ABC model of attitude, this study proposes a model to explain how eWOM affects online discussion forums. Specifically, we propose that platform (Web site reputation and source credibility) and customer (obtaining buying-related information and social orientation through information) factors influence purchase intentions via perceived positive eWOM review credibility, as well as product and Web site attitudes in an online community context. A total of 353 online discussion forum users in an online community (Fashion Guide) in Taiwan were recruited, and structural equation modeling (SEM) was used to test the research hypotheses. The results indicate that Web site reputation, source credibility, obtaining buying-related information, and social orientation through information positively influence perceived positive eWOM review credibility. In turn, perceived positive eWOM review credibility directly influences purchase intentions and also indirectly influences purchase intentions via product and Web site attitudes. Finally, we discuss the theoretical and managerial implications of the findings.

Word-of-mouth communications in health care marketing.

Science.gov (United States)

MacStravic, R S

1985-10-01

Word-of-mouth (WOM) advertising can be an important communications tool, since it addresses the right target--the decision maker, contains the needed information, and occurs at the right time. An effective WOM communications program will use a marketing survey to identify decision makers and measure their degree of preference for the provider to determine which decision makers can be influenced. A survey also should be used to discover the most significant information sources. To involve those sources in a WOM communications effort requires that they be satisfied with their provider and that they be convinced the provider is the best choice for the person who has requested the recommendation. To increase the likelihood that sources will be informed about a specific provider, pamphlets or other materials can be distributed to assist them. Other forms of encouragement include patient surveys and employee bonuses. An institution's WOM program should also be consistent with its other communications efforts. Messages must be compatible with the themes of advertising and publicity campaigns.

Influence of electronic word-of-mouth on customers’ purchasing decisions of tourism services in Bangladesh

OpenAIRE

Chowdhury , Nasif

2016-01-01

For quite a long time, informal exchange has been an extremely successful instrument in showcasing tourism administrations. As of late, the data innovation advancement has given a considerably all the more capable edge for this instrument. This article reflects upon this new advancement of electronic informal exchange and surveys its impact on clients' obtaining choices of tourism administrations in Bangladesh. The discoveries have affirmed that electronic word of mouth definite affects clien...

Tweet Berbayar: Bagaimana Word-Of-Mouth Bekerja dalam Media Baru

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Rosidah Syaukat

2011-10-01

Full Text Available New media, like Twitter, has changed many possibilities, including marketing strategy in Indonesia. One of the extraordinary phenomena is paid-to-tweet, as being used by celebrity or ordinary users. The purpose of the article is to identify how Twitter roles in marketing: what the unique characteristic of Twitter so that Word-of-Mouth (WOM could work effectively and efficiently? How viral marketing, buzz marketing and recommendation could move simultaneously to increase awareness to consumers about specific goods and services? How to choose the endorsers, as buzzers and key opinion leader in social media like Twitter? And why is hard-sale highly forbidden in new marketing practical style? Generally, the article will analyze about what and how regarding phenomena of paid-to-tweet happening in Indonesia. 

Computer-Mediated Word-of-Mouth Communication: The Influence of Mixed Reviews on Student Perceptions of Instructors and Courses

Science.gov (United States)

Edwards, Autumn; Edwards, Chad

2013-01-01

The purpose of this experiment was to test the influence of mixed reviews appearing as computer-mediated word-of-mouth communication (WOM) on student perceptions of instructors (attractiveness and credibility) and attitudes toward learning course content (affective learning and state motivation). Using the heuristic-systematic processing model, it…

The Effect of Word of Mouth Marketıng on the Purchase Behavıor Vıa Brand Image and Perceıved Qualıty

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Zuhrem Yaman

2018-06-01

Full Text Available In terms of businesses in today's world, the most important way of sustainability is through a good sense of quality and a brand image. Especially when the uncertainties about the service to be offered in the service sector are excessive, people can postpone the decision stage as long as they are not confident. For a service that they do not already have experience, the customers choose the way to prefer perceived quality perception and businesses with high brand image with the help of word of mouth marketing. In this study, it is aimed to determine whether word of mouth marketing has effect on the purchasing behavior via brand image and perceived quality. In order to collect the data in the study, scales which consists of 23 items, 89 for Cronbach Alpha internal consistency coefficient word of mouth marketing, 80 for brand image, 92 for perceived quality, developed by Goyette vd (2010, Ural and Perk (2012 and Pappu, Quester ve Cooksey (2006 was used. As a result of the analyzes made, it has been found out that word of mouth marketing activities develop faster on the institutions which had high percieved quality and brand image before, and on the purchasing behaviors of the individuals.

Humanizing online brand communications in response to negative word of mouth: the effects of proactive and reactive webcare

NARCIS (Netherlands)

van Noort, G.; Willemsen, L.M.; Eisend, M.; Langner, T.

2011-01-01

By means of an experiment, we study the most effective means for companies to counter complaints as expressed in negative electronic word of mouth (NWOM). The results show that negative brand evaluations engendered by NWOM, can be attenuated by webcare interventions dependent on type of strategy

The Impact of Internet Word-of-Mouth on Consumer's Product Attitude%网络口碑对消费者产品态度的影响机理研究

Institute of Scientific and Technical Information of China (English)

宋晓兵; 丛竹; 董大海

2011-01-01

针对网络口碑区别于传统口碑的主要特点,提出了网络口碑对消费者产品态度的影响机理,并以网络电影评论社区为研究背景,利用实验法对这一机理进行了实证检验.研究结果表明,网络口碑的论据质量和网络社区可靠性都会对消费者的产品态度产生正向影响,而且卷入度与网络口碑论据质量、网络社区可靠性分别具有显著的交互作用.%Aiming at the characters of Internet word-of-mouth compared with traditional word-of mouth, this research proposes the hypotheses about the impact of Internet word-of-mouth on Consumer's product attitude,. The author tests the hypotheses by conducting an experiment in the context of virtual community about movies. The result indicates that argument quality of Internet word-of-mouth and community credibility has positive effect on consumer's product attitude. And involvement has interaction effect with argument quality of Internet word-of-mouth and community credibility respectively.

Word-Of-Mouth in Social Media. The Case of Polish Tourist Industry

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Deszczyński Bartosz

2017-12-01

Full Text Available The core objective of this paper is to determine the level of online dialogue in social media between the tourist industry leaders and their customers. This study applies sequential explanatory industry-representative comparison with statistical and qualitative analysis of online word-of-mouth communication. Its main finding is that even if online marketing is a hot topic, online channels seem to be neglected by the companies failing to provide real-time dialogue services. This results in the loss of customer attention and engagement and can be linked with overall corporate relationship management immaturity. In addition, the article offers vital insight into customer value creation chain of hotel and tour operators.

Pengaruh Faktor-faktor Marketing Mix (Product, Place, Promotion, Price) Terhadap Keputusan Untuk Masuk STIE Semarang Yang Dimediasi Word of Mouth

OpenAIRE

Abdul Azez, Siti Rochmah Diah Yuliana

2017-01-01

Perkembangan Perguruan Tinggi semakin pesat, mendorong Instansi harus semakin aktif dalam merealisasikan strategi marketing yang efektif dan efisien. strategi pemasaran dari mulut ke mulut (WOM) sering disebut dengan strategi word of mouth. Rumusan masalah adalah bagaimana pengaruh faktor faktor marketing mix (place, product, promotion, price) terhadap Keputusan Masuk STIE Semarang yang dimediasi Word of Mouth”, Hipotesis : ada pengaruh faktor marketing mix (product, place, promotion, price) ...

Pengaruh Website Quality, Electronic Word-of-mouth, dan Sales Promotion terhadap Impulse Buying pada Zalora

OpenAIRE

Ngurah Sugianto, Yonita Magdalena

2016-01-01

This study was conducted to determine the effect of website quality, electronic word-of-mouth, and sales promotion against impulse buying at Zalora. This study uses a quantitative method by distributing questionnaires to 80 respondents who meet the requirements of the study. 80 respondents consisted of respondents who are browsing on the website Zalora encountered by researchers. Processing of research data using SPSS 24.0. the result of three independent variables: website quality, electroni...

Pengaruh Kepuasan dan Loyalitas Pelanggan terhadap Word Of Mouth pada Pelanggan Honda Motor di Surabaya

OpenAIRE

Rahmawati, Yuli; Suminar, Bagus

2014-01-01

This study aims to determine whether increased sales and increased production that occurs at the Honda motor company were due to customers satisfaction, loyalty, and word of mouth. The method of analysis was done by means of multiple linear regression analysis andpath analysis. The data were collected through a survey questionnaire. Questionnaires were distributed to Honda customers who were inadvertently encountered. They were the customers of Honda motorcycles with more than one year. The m...

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

NARCIS (Netherlands)

Babic, A.; Sotgiu, Francesca; de Valck, K.; Bijmolt, T.H.A.

2016-01-01

The increasing amount of electronic word of mouth (eWOM) has significantly affected the way consumers make purchase decisions. Empirical studies have established an effect of eWOM on sales but disagree on which online platforms, products, and eWOM metrics moderate this effect. The authors conduct a

Grounding abstractness: Abstract concepts and the activation of the mouth

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Anna M Borghi

2016-10-01

Full Text Available One key issue for theories of cognition is how abstract concepts, such as freedom, are represented. According to the WAT (Words As social Tools proposal, abstract concepts activate both sensorimotor and linguistic/social information, and their acquisition modality involves the linguistic experience more than the acquisition of concrete concepts. We report an experiment in which participants were presented with abstract and concrete definitions followed by concrete and abstract target-words. When the definition and the word matched, participants were required to press a key, either with the hand or with the mouth. Response times and accuracy were recorded. As predicted, we found that abstract definitions and abstract words yielded slower responses and more errors compared to concrete definitions and concrete words. More crucially, there was an interaction between the target-words and the effector used to respond (hand, mouth. While responses with the mouth were overall slower, the advantage of the hand over the mouth responses was more marked with concrete than with abstract concepts. The results are in keeping with grounded and embodied theories of cognition and support the WAT proposal, according to which abstract concepts evoke linguistic-social information, hence activate the mouth. The mechanisms underlying the mouth activation with abstract concepts (re-enactment of acquisition experience, or re-explanation of the word meaning, possibly through inner talk are discussed. To our knowledge this is the first behavioral study demonstrating with real words that the advantage of the hand over the mouth is more marked with concrete than with abstract concepts, likely because of the activation of linguistic information with abstract concepts.

Attention demands of spoken word planning: A review

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Ardi eRoelofs

2011-11-01

Full Text Available Attention and language are among the most intensively researched abilities in the cognitive neurosciences, but the relation between these abilities has largely been neglected. There is increasing evidence, however, that linguistic processes, such as those underlying the planning of words, cannot proceed without paying some form of attention. Here, we review evidence that word planning requires some but not full attention. The evidence comes from chronometric studies of word planning in picture naming and word reading under divided attention conditions. It is generally assumed that the central attention demands of a process are indexed by the extent that the process delays the performance of a concurrent unrelated task. The studies measured the speed and accuracy of linguistic and nonlinguistic responding as well as eye gaze durations reflecting the allocation of attention. First, empirical evidence indicates that in several task situations, processes up to and including phonological encoding in word planning delay, or are delayed by, the performance of concurrent unrelated nonlinguistic tasks. These findings suggest that word planning requires central attention. Second, empirical evidence indicates that conflicts in word planning may be resolved while concurrently performing an unrelated nonlinguistic task, making a task decision, or making a go/no-go decision. These findings suggest that word planning does not require full central attention. We outline a computationally implemented theory of attention and word planning, and describe at various points the outcomes of computer simulations that demonstrate the utility of the theory in accounting for the key findings. Finally, we indicate how attention deficits may contribute to impaired language performance, such as in individuals with specific language impairment.

How Ad-talk and Word-of-Mouth Influence Consumers’ Responses

DEFF Research Database (Denmark)

Martensen, Anne; Mouritsen, Jan

2014-01-01

This study investigates: (a) if consumers talk about advertizing messages – ad-talk – is a new, distinct concept that differs from word-of-mouth (WOM) communication in definition and impact; (b) how ad-talk mobilizes WOM; (c) how WOM mediates the relationship between ad-talk and consumer responses....... A new model is developed that adapts the classic Theory of Reasoned Action (TRA) framework by replacing the social norm with consumers’ ad-talk and WOM. Two large scale internet surveys are conducted to test and validate the model. Findings show that ad-talk and WOM are two different social processes....... Ad-talk only mobilizes PWOM. PWOM mediates and leverages ad-talk’s influence on consumer responses, because PWOM adds personal experiences, preferences and social acceptance to the brand promise seen in the firm’s advertizing. This changes the value of the brand and makes the firm’s offer better than...

When Empathy Hurts: Modelling University Students' Word of Mouth Behaviour in Public vs. Private Universities in Syria

Science.gov (United States)

Mahmoud, Ali Bassam; Grigoriou, Nicholas

2017-01-01

This study examines and compares word of mouth (WOM) behaviour among university students in Syria. To date, little is known about this important phenomenon which is surprising given the deregulated education market in Syria that allows for private universities to compete for students alongside public universities. Using a mixed methods research…

Word-of-mouth marketing and enterprise strategies: a bottom-up diffusion model

Directory of Open Access Journals (Sweden)

Marco REMONDINO

2011-06-01

Full Text Available A comprehensive simulation model is presented, aimed to show the dynamics of social diffusion based on the word of mouth (e.g.: viral marketing over a social network of interconnected individuals. The model is build following a bottom-up approach and the agent based paradigm; this means that the dynamics of the diffusion is simulated in real time and generated at the micro level, not calculated by using mathematical formulas. This allows both to follow – step by step – the emergent process and to be able – if needed – to add complex behavior for the agents and analyze how this impacts the phenomenon at the macro level.

The Effect of Word-Of-Mouth on Consumer Emotions and Choice

DEFF Research Database (Denmark)

Martensen, Anne; Grønholdt, Lars

2016-01-01

Purpose: The purpose of this paper is to examine how received word-of-mouth (WOM) influences consumer emotions and, in turn, behavioral attitude and intention. Design/methodology/approach: A conceptual model is developed by extending the theory of reasoned action framework to include WOM...... has an asymmetric influence on emotions, behavioral attitude and intention, i.e. that consumers respond differently to positive and negative WOM. The paper also finds that positive WOM has a larger impact than the social norm on behavioral attitude and intention and that negative WOM has an impact...... and emotions. The conceptual model is operationalized through a structural equation model, and the model is estimated and tested by using the partial least squares method. A survey among 509 consumers in Denmark forms the empirical basis for the study. Findings: The paper finds that positive and negative WOM...

PENGARUH KOMUNIKASI PEMASARAN MELALUI WORD OF MOUTH TERHADAP KEPUTUSAN NASABAH DALAM MENGAMBIL KREDIT PADA AL-GIFFARI FINANCE

OpenAIRE

GIFFARI, ABIZAR

2016-01-01

2015 Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi pemasaran melalui word of mouth terhadap keputusan nasabah dalam mengambil kredit pada Al-Giffari Finance. Penelitian ini menggunakan sampel sebanyak 70 Responden yang merupakan sebagian dari populasi penelitian karena menggunakan teknik sampling Slovin. Metode pengumpulan data adalah dengan menyebarkan kuisioner yang kemudian diolah dengan menggunakan analisis regeresi berganda. Uji yang digunakan untuk me...

The Influence of Computer-Mediated Word-of-Mouth Communication on Student Perceptions of Instructors and Attitudes toward Learning Course Content

Science.gov (United States)

Edwards, Chad; Edwards, Autumn; Qing, Qingmei; Wahl, Shawn T.

2007-01-01

The purpose of this study was to experimentally test the influence of computer-mediated word-of-mouth communication (WOM) on student perceptions of instructors (attractiveness and credibility) and on student attitudes toward learning course content (affective learning and state motivation). It was hypothesized that students who receive positive…

Effects of Perceived Risks, Reputation and Electronic Word of Mouth (E-WOM) on Collaborative Consumption of Uber Car Sharing Service

Science.gov (United States)

Wati Hawapi, Mega; Sulaiman, Zuraidah; Kohar, Umar Haiyat Abdul; Abu Talib, Noraini

2017-06-01

Current transition from traditional economic model of selling and buying to sharing economic business creates a huge impact on consumers’ preferences to participate in collaborative consumption. The market entrance of sharing economic business is relatively new, thus it builds scepticism among consumers. Consumers’ trust becomes the most crucial aspect in determining their willingness to participate in collaborative consumption. This study will reveal the effects of perceived risks (performance and social), reputation and Electronic Word-of Mouth (E-WOM) on Malaysian consumers’ intention of collaborative consumption, especially for Uber car sharing service. This study inspires to enrich the literature for collaborative consumption and perceived risk theory. From the practical perspective, this study may provide insights in assisting the collaborative consumption service providers especially Uber car users on factors influencing the intention to engage in such service.

Dynamic Impact of Online Word-of-Mouth and Advertising on Supply Chain Performance.

Science.gov (United States)

Feng, Jian; Liu, Bin

2018-01-04

Cooperative (co-op) advertising investments benefit brand goodwill and further improve supply chain performance. Meanwhile, online word-of-mouth (OWOM) can also play an important role in supply chain performance. On the basis of co-op advertising, this paper considers a single supply chain structure led by a manufacturer and examines a fundamental issue concerning the impact of OWOM on supply chain performance. Firstly, by the method of differential game, this paper analyzes the dynamic impact of OWOM and advertising on supply chain performance (i.e., brand goodwill, sales, and profits) under three different supply chain decisions (i.e., only advertising, and manufacturers with and without sharing cost of OWOM with retailers). We compare and analyze the optimal strategies of advertising and OWOM under the above different supply chain decisions. Secondly, the system dynamics model is established to reflect the dynamic impact of OWOM and advertising on supply chain performance. Finally, three supply chain decisions under two scenarios, strong brand and weak brand, are analyzed through the system dynamics simulation. The results show that the input of OWOM can enhance brand goodwill and improve earnings. It further promotes the OWOM reputation and improves the supply chain performance if manufacturers share the cost of OWOM with retailers. Then, in order to eliminate the retailers from word-of-mouth fraud and establish a fair competition mechanism, the third parties (i.e., regulators or e-commerce platforms) should take appropriate punitive measures against retailers. Furthermore, the effect of OWOM on supply chain performance under a strong brand differed from those under a weak brand. Last but not least, if OWOM is improved, there would be more remarkable performance for the weak brand than that for the strong brand in the supply chain.

Dynamic Impact of Online Word-of-Mouth and Advertising on Supply Chain Performance

Science.gov (United States)

Feng, Jian

2018-01-01

Cooperative (co-op) advertising investments benefit brand goodwill and further improve supply chain performance. Meanwhile, online word-of-mouth (OWOM) can also play an important role in supply chain performance. On the basis of co-op advertising, this paper considers a single supply chain structure led by a manufacturer and examines a fundamental issue concerning the impact of OWOM on supply chain performance. Firstly, by the method of differential game, this paper analyzes the dynamic impact of OWOM and advertising on supply chain performance (i.e., brand goodwill, sales, and profits) under three different supply chain decisions (i.e., only advertising, and manufacturers with and without sharing cost of OWOM with retailers). We compare and analyze the optimal strategies of advertising and OWOM under the above different supply chain decisions. Secondly, the system dynamics model is established to reflect the dynamic impact of OWOM and advertising on supply chain performance. Finally, three supply chain decisions under two scenarios, strong brand and weak brand, are analyzed through the system dynamics simulation. The results show that the input of OWOM can enhance brand goodwill and improve earnings. It further promotes the OWOM reputation and improves the supply chain performance if manufacturers share the cost of OWOM with retailers. Then, in order to eliminate the retailers from word-of-mouth fraud and establish a fair competition mechanism, the third parties (i.e., regulators or e-commerce platforms) should take appropriate punitive measures against retailers. Furthermore, the effect of OWOM on supply chain performance under a strong brand differed from those under a weak brand. Last but not least, if OWOM is improved, there would be more remarkable performance for the weak brand than that for the strong brand in the supply chain. PMID:29300361

Assessing the Effect of Language Demand in Bundles of Math Word Problems

Science.gov (United States)

Banks, Kathleen; Jeddeeni, Ahmad; Walker, Cindy M.

2016-01-01

Differential bundle functioning (DBF) analyses were conducted to determine whether seventh and eighth grade second language learners (SLLs) had lower probabilities of answering bundles of math word problems correctly that had heavy language demands, when compared to non-SLLs of equal math proficiency. Math word problems on each of four test forms…

Word of Mouth sebagai Efek Respon Positif dari Kepuasan Konsumen dan Dampaknya pada Pembelian Kembali: Studi Kasus Mahasiswa sebagai Konsumen Yoghurt Activia

Directory of Open Access Journals (Sweden)

Enggal Sriwardiningsih

2011-05-01

Full Text Available This research want to know word of mouth as respon positive effect from consumen satisfaction and impact to repurchase. Methodology used provement of statistical test, liket scala, and a path analysis. The data came from primer sources by cross section with quesioner amount one hundred participan. Result of this riset significanly word of mouth as efek respon positif from consumen satisfaction and impact to repurchase, but interesting found that no signifikan relation between consumen satisfaction with repurchase, for his product may be another kind of consumer behavior work.

The modeling and analysis of the word-of-mouth marketing

Science.gov (United States)

Li, Pengdeng; Yang, Xiaofan; Yang, Lu-Xing; Xiong, Qingyu; Wu, Yingbo; Tang, Yuan Yan

2018-03-01

As compared to the traditional advertising, word-of-mouth (WOM) communications have striking advantages such as significantly lower cost and much faster propagation, and this is especially the case with the popularity of online social networks. This paper focuses on the modeling and analysis of the WOM marketing. A dynamic model, known as the SIPNS model, capturing the WOM marketing processes with both positive and negative comments is established. On this basis, a measure of the overall profit of a WOM marketing campaign is proposed. The SIPNS model is shown to admit a unique equilibrium, and the equilibrium is determined. The impact of different factors on the equilibrium of the SIPNS model is illuminated through theoretical analysis. Extensive experimental results suggest that the equilibrium is much likely to be globally attracting. Finally, the influence of different factors on the expected overall profit of a WOM marketing campaign is ascertained both theoretically and experimentally. Thereby, some promotion strategies are recommended. To our knowledge, this is the first time the WOM marketing is treated in this way.

ANALISIS FAKTOR BAURAN PEMASARAN YANG MEMPENGARUHI KEPUASAN NASABAH SEHINGGA TERCIPTA WORD OF MOUTH POSITIF DI PT. BANK MUAMALAT INDONESIA, TBK CABANG MEDAN

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Suryani Suryani

2013-06-01

Full Text Available This study attempts to determine the effect of customer satisfaction in the context of the marketing mixof positive word of mouth customers of PT. Bank Muamalat Indonesia, Tbk Medan Branch. Number of questionnaires was collected as many as 50 questionnaires respondent. Analysis technique used was factor analysis followed by discriminant analysis with program of SPSS version 17.0. Based on factor analysis, it is known that one factor called location was proved to be inaccurate (correlation value <0.5 so that it is excluded from the model. Canonical correlation is obtained for 0.593 with a significance of 0.003. It can be concluded that 35.20% of the variation of positive word of mouth can be explained by the variable of discriminant Product, Promotion, Price, People, Physics and Process.

Electronic Word-of-mouth (E-wom) Dan Pengaruhnya Terhadap Keputusan Pembelian Di Restoran Dan Kafe Di Surabaya

OpenAIRE

Ivana, Vina; Sari, Adelia; Thio, Sienny

2014-01-01

Penelitian ini dilakukan untuk mengetahui Electronic Word-of-Mouth (e-WOM) dan Pengaruhnya terhadap Keputusan Pembelian di Restoran dan Kafe di Surabaya. e-WOM telah menjadi fenomena yang sedang berkembang seturut dengan meningkatnya penggunaan situs jejaring sosial. Elemen-elemen yang terdapat pada e-WOM turut berperan dalam keputusan pembelian yang dilakukan oleh konsumen di restoran dan kafe di Surabaya.Teknik analisa yang digunakan dalam penelitian ini adalah kuantitatif kausal dengan me...

Emotions as Proximal Causes of Word of Mouth: A Nonlinear Approach.

Science.gov (United States)

Lopes, Rita Rueff; Navarro, José; Silva, Ana Junca

2018-01-01

Service research tends to operationalize word of mouth (WOM) behavior as one of the many responses to service satisfaction. In this sense, little is known about its antecedents or moderators. The objective of this study was to investigate the role of customers' emotions during service experiences on WOM, applying nonlinear techniques and exploring the moderating role of customers' propensity for emotional contagion. Using the critical incidents technique, 122 customers recalled significant service experiences and the emotions they aroused, and reported if they shared said experiences with other individuals. We found that, whereas linear methods presented non-significant results in the emotions-WOM relationship, nonlinear ones (artificial neural networks) explained 46% of variance. Negative emotions were stronger predictors of WOM and the importance of emotions for WOM was significantly higher for individuals with high propensity for emotional contagion (R^2 = .79) than for those with lower levels (R^2 = .48). Theoretical and practical implications are discussed.

Webcare as customer relationship and reputation management? Motives for negative electronic word of mouth and their effect on webcare receptiveness

NARCIS (Netherlands)

Willemsen, L.; Neijens, P.C.; Bronner, F.A.; Rosengren, S.; Dahlén, M.; Okazaki, S.

2013-01-01

Social media enable consumers to easily share satisfying or unsatisfying consumption experiences with a multitude of other consumers. The result is a wealth of electronic word of mouth (eWOM), varying in tone from very positive to very negative. For companies, the circulation of negative eWOM is a

A study on the effects of different factors influencing on customer loyalty, profitability and word of mouth advertisement for gaining competitive advantage in tourism industry

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Naser Azad

2014-06-01

Full Text Available This paper presents an empirical investigation to study the effects of various factors influencing on customer loyalty, profitability and word of mouth advertisement for gaining competitive advantage in tourism industry. The study designs a questionnaire in Likert scale and distributes it among a random sample of 500 people who purchased some tours from travel agencies. Using structural equation modeling, the study has determined a positive and meaningful impact of pricing strategy, amenity, tourism services, content of trip, marketing mix elements, brand equity, competitive advantage and being exclusive on gaining competitive advantage. In addition, being exclusive and value creation influence positively on word of mouth advertisement. Finally, value creation influences on profitability, positively.

EMPIRICAL STUDY ON INFLUENCE OF EXTRAVERSION ON CONSUMER PASSION AND BRAND EVANGELISM WITH WORD-OF-MOUTH COMMUNICATION

OpenAIRE

Pradeep KAUTISH

2010-01-01

Word-of-Mouth (WOM) is recognized as a powerful marketing instrument. Its importance as a communication mechanism has widely explored and established in influencing purchase decision in the consumer behaviour domain (e.g., Gilly et al. 1998; Herr et al. 1991; Wilson 1991). WOM was recognized as an important determinant of consumer’s buying behaviour early in marketing literature (Butler 1923), its influence reported as greater than personal selling and advertising (Engel et al. 1969; Feldman ...

How do teaser advertisements boost word of mouth about new products? For consumers, the future is more exciting than the present

NARCIS (Netherlands)

Thorbjornsen, H.; Ketelaar, P.E.; Riet, J.P. van 't; Dahlén, M.

2015-01-01

Future-framed marketing is highly effective in generating positive product-related word of mouth (WOM) for new products. This was demonstrated in two studies: Study 1 reported a novel online field experiment on WOM behavior; Study 2 tested the proposed WOM effects in a more controlled laboratory

Antecedents of Online Word-of-Mouth and Memorable Experience Concept

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Iivi Riivits-Arkonsuo

2015-09-01

Full Text Available This study aims to examine the antecedents of brand-related online word-of-mouth (WOM communication from the memorable experience concept perspective. This paper considers the factors that are behind the willingness to participate in brand-consumer interaction when passing on messages, generating content, and sharing online communication. The study is built on complementary sources of information, employing a mixed methods approach. The results show that sharing and generating positive online communication involves reciprocal patterns, while a memorable experience, good brand experience, and interaction in value co-creation drive willingness to help the brand. The gratitude-related reciprocal online behaviour is a “virtual praise”. The findings provide insight into how meaningful experience, interaction in value co-creation, and reciprocity, which are the key concepts of experience marketing, cause and have an impact on sharing online communication. From a theoretical viewpoint, this study offers insights into the links between constructs of meaningful experience concepts and brand-related online communication. Understanding the experiential aspects of consumers' online behaviour, such as willingness to co-create value together with brands, offers an implication for marketing management.

Factors affecting use of word-of-mouth by dental patients.

Science.gov (United States)

Jung, Yun-Sook; Yang, Hae-Young; Choi, Youn-Hee; Kim, Eun-Kyong; Jeong, Seong-Hwa; Cho, Min-Jeong; Nam, Soon-Hyeun; Song, Keun-Bae

2018-03-23

Word-of-mouth (WOM) refers to communication among consumers, which greatly influences the marketing strategies of dental clinics. This study aimed to explore factors that affect use of WOM by dental patients and to analyse their pathways. The participants were 520 outpatients from four private dental clinics. Data were obtained from a survey using self-reported questionnaires, which included questions regarding seven latent variables: five exogenous variables, including medical service quality (physical environment, customer service, patient relationship quality) and individual characteristic variables (opinion leader tendency, social hub tendency); and two endogenous variables (intention to recommend, WOM experience). Statistical analysis was performed using structural equation modelling. Significant associations were found in the pathways between relationship quality and intention to recommend, intention to recommend and WOM, and opinion leader tendency and WOM (P < 0.001). Higher patient relationship quality and higher intention to recommend were related to positive WOM, as was higher opinion leader tendency. Improving patient relationship quality can promote positive WOM for dental clinics. Strategies are needed to promote a positive perception of dental clinics by effectively responding to the views of patients with strong opinion leader tendencies. © 2018 FDI World Dental Federation.

On the Conventionalization of Mouth Actions in Australian Sign Language.

Science.gov (United States)

Johnston, Trevor; van Roekel, Jane; Schembri, Adam

2016-03-01

This study investigates the conventionalization of mouth actions in Australian Sign Language. Signed languages were once thought of as simply manual languages because the hands produce the signs which individually and in groups are the symbolic units most easily equated with the words, phrases and clauses of spoken languages. However, it has long been acknowledged that non-manual activity, such as movements of the body, head and the face play a very important role. In this context, mouth actions that occur while communicating in signed languages have posed a number of questions for linguists: are the silent mouthings of spoken language words simply borrowings from the respective majority community spoken language(s)? Are those mouth actions that are not silent mouthings of spoken words conventionalized linguistic units proper to each signed language, culturally linked semi-conventional gestural units shared by signers with members of the majority speaking community, or even gestures and expressions common to all humans? We use a corpus-based approach to gather evidence of the extent of the use of mouth actions in naturalistic Australian Sign Language-making comparisons with other signed languages where data is available--and the form/meaning pairings that these mouth actions instantiate.

The Influence of Social Media Towards Emotions, Brand Relationship Quality, and Word of Mouth (WOM on Concert’s Attendees in Indonesia

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Rahmadini Yulia

2018-01-01

Full Text Available Social media has been developing significantly from year to year. In Indonesia, 72% of the internet users use the internet to access social media. This indicates that social media are effective brand communication and promotion tools. Music industry is one of the business industries which utilizes social media as communication and promotion tools, especially related to music concerts. The purpose of this study is to identify the impact and relationship of social media towards emotional attachment and brand relationship quality, in which both will be then compare towards word of mouth (WOM on concert’s attendees. This research uses descriptive design research conducted in one period (cross sectional design. Respondents of this study are 160 persons who attended concerts last year. The five-hypotheses research model in this study is tested using the Structural Equation Modelling (SEM. This research shows that social media interaction may result in emotional attachment. Emotional attachment felt by concert attendees may influence positively and significantly to brand relationship quality and creates word of mouth among the concert attendees.

PENGARUH ELECTRONIC WORD OF MOUTH (eWOM TWITTER @batikair TERHADAP BRAND IMAGE

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Cherry Kartika

2015-05-01

Full Text Available This study aims to determine the influence of the Electronic Word of Mouth twitter @batikair in terms of the following dimensions are intensity dimension to the brand image, valence of opinion dimension to the brand image, and content dimension to the brand image.The sampling technique in this study using purposive sampling technique with criteria from Batik Air passengers in period of June 2015. The data in this study are primary data that collected through questionnaires. Data were analyzed using multiple regression analysis with the classical assumptions.Based on the results of data analysis and discussion, it can be concluded as follows: (1 There is eWOM twitter @batikair influence in terms of intensity dimension to the brand image. (2 There is a eWOM twitter @batikair influence in terms of valence of opinion dimension to the brand image. @batikair. (3 There is a positive eWOM twitter @batikair influence in terms of content dimension to the brand image, it means that the better available information from social network sites relating to products and services will be a positive influence on @batikairbrand image enhancement.   Penelitian ini bertujuan untuk mengetahui pengaruh Electronic Word of Mouth (eWOM twitter @batikair ditinjau dari dimensi-dimensi berikut yaitu dimensi intensity terhadap brand image, dimensi valence of opinion terhadap brand image, dan dimensi content terhadap brand image.Teknik pengambilan sampel pada penelitian ini menggunakan teknik purposive sampling dengan kriteria tertentu yaitu para penumpang Batik Air. Data pada penelitian ini adalah data primer yang dikumpulkan melalui kuesioner. Teknik analisis data menggunakan analisis regresi berganda dengan asumsi klasik.Berdasarkan pada hasil analisis data dan pembahasan maka dapat disimpulkan sebagai berikut: (1 Terdapat pengaruh eWOM twitter @batikair ditinjau dari dimensi intensity terhadap brand imag.e. (2 Terdapat pengaruh eWOM twitter @batikair ditinjau dari dimensi

THE IMPACT OF EXPERIENTIAL MARKETING ON WORD OF MOUTH WITH CUSTOMER SATISFACTION AS A INTERVENING VARIABLE

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Muhammad Muhammad

2016-12-01

Full Text Available PT Maktour got a predicate from the Ministry of Religous Affairs as the best special hajj and umrah  organizer and was ranked as the Top Brand Index category travel agency in 2014. This study was to examine the impact of Experiential marketing on word of mouth (WOM with customer satisfaction as intervening variable. The research design used hypothesis testing with a purposive sampling techniques. The respondents in this study were 105 respondents. The data were analyzed using AMOS software 20. The result showed Experiential marketing has a significant on customer satisfaction and WOM.

Who chooses, who uses, who rates: the impact of agency on electronic word-of-mouth about hospitals stays.

Science.gov (United States)

Drevs, Florian; Hinz, Vera

2014-01-01

Patients' agents rather than patients themselves often choose hospitals and rehabilitation centers and evaluate inpatient stays. Thus, online reviews of a hospital may reflect a service experience the patient is not responsible for in two ways. First, a patient may evaluate a hospital that a physician as agent has selected, although he still received the service and is qualified to evaluate it. Second, relatives who may not be directly involved in the inpatient stay may write online reviews, which reflect their own experiences and evaluations. The study analyzes patient satisfaction data in online hospitals reviews and patients' underlying motives for electronic word-of-mouth according to the type of hospital admission and the perspective of the reviewer. The study uses a sample of 822 reviews from an online platform for hospital reviews and primary data generated by an online survey distributed to the writers of these reviews. Patients who choose a hospital themselves write more positive online reviews than those with an other-directed choice. Relatives' online reviews more often deal with negative hospital experiences and are more likely to reflect a desire for retaliation. The study results imply that medical care centers (hospitals and rehabilitation facilities) should pay more attention to agency by focusing on the needs and perceptions of relatives who often act as the critical voice of patients in electronic word-of-mouth behavior.

A Developing Model Of Relationship Among Service Quality, Consumer Satisfaction, Loyalty and Word of Mouth In Islamic Banking

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S. Suryani

2015-03-01

Full Text Available This  research  aims  to  develop  a  measurement  tool  of  service  quality  in  Islamic banking sector, and examine its relationship among satisfaction, word of mouth (WOM,  and  consumer  loyalty.  A  convenience  sampling  of  235  respondents collected  from  seven  locations  in  the  Lhokseumawe,  Aceh.  Partial  least  square -structural equation modeling- (PLS-SEM was used to test the research hypotheses. The results revealed that the quality of service has four dimensions, they are: service portfolio and assurance/SPA, tangibles/TAN, reliability of communication/COM, and Islamic values/IVA. The PLS-SEM results suggest that SPA and COM are dominant factors affecting satisfaction, and satisfaction were significantly related to WOM and loyalty. Loyalty also positively and significantly related to WOM.DOI:10.15408/aiq.v7i1.1357

Investigating the Role of Word of Mouth on Consumer Based Brand Equity Creation in Iran’s Cell-Phone Market

OpenAIRE

Mohammad Mehdi SAMADZADEH; Seyed Hamid Khodadad HOSEINI; Mehran REZVANI

2012-01-01

This paper investigates the impact of Word of Mouth (WOM) on Consumer Based Brand Equity (CBBE) creation. WOM characteristics such as, volume, valence, and source quality are studied to find how intensely they each affect brand awareness, perceived quality, and brand association. This investigation has been conducted in Tehran-Iran, on the cell-phone market. The methodology selected for this study was structural equation and all the calculations were done using Lisrel 8.54. The results sugges...

Information asymmetry, social networking site word of mouth, and mobility effects on social commerce in Korea.

Science.gov (United States)

Hwang, In Jeong; Lee, Bong Gyou; Kim, Ki Youn

2014-02-01

The purpose of this research is to examine the issues that affect customers' behavioral character and purchasing behavior. The study proposes a research hypothesis with independent variables that include social presence, trust, and information asymmetry, and the dependent variable purchase decision making, to explain differentiated customer decision making processes in social commerce (S-commerce). To prove the hypothesis, positive verification was performed by focusing on mediating effects through a customer uncertainty variable and moderating effects through mobility and social networking site word of mouth (SNS WOM) variables. The number of studies on customer trends has rapidly increased together with the market size of S-commerce. However, few studies have examined the negative variables that make customers hesitant to make decisions in S-commerce. This study investigates the causes of customer uncertainty and focuses on deducing the control variables that offset this negative relationship. The study finds that in customers' S-commerce purchasing actions, the SNS WOM and mobility variables show control effects between information asymmetry and uncertainty and between trust and uncertainty. Additionally, this research defines the variables related to customer uncertainty that are hidden in S-commerce, and statistically verifies their relationship. The research results can be used in Internet marketing practices to establish marketing mix strategies for customer demand or as research data to predict customer behavior. The results are scientifically meaningful as a precedent for research on customers in S-commerce.

The Effect of Service Quality on Customer Satisfaction, Loyalty and Word of Mouth; Evidence from Tourists in Antalya, Turkey

OpenAIRE

Shaham, Samra

2016-01-01

Referring to social exchange theory and expectancy theory, the present study attempts to investigate a conceptual model using deductive approach. The model examines the impact of the service quality on customer satisfaction and the effect of customer satisfaction on customer loyalty and positive word of mouth. The result of this study is based on the sample gathered from 205 customers in a hotel in Antalya. Based on the results, this study suggests that the quality of service in hotels and...

#wheretoeat : The impact of electronic word-of-mouth in social network media on millennials’ purchase intention in the restaurant setting

OpenAIRE

Tersén, Vendela; Wecken, Katharina

2017-01-01

Social media has been growing constantly during the past years and social networking is one of the most popular online activities. This development has changed how individuals communicate with each other as it enabled valuable improvements for electronic word-of-mouth. Individuals share experiences, evaluations or opinions regarding products or services within their network, which has driven marketers’ attention towards this tool. Here, millennials are active users of social media, they have ...

Effectiveness of online word of mouth on exposure to an Internet-delivered intervention.

Science.gov (United States)

Crutzen, Rik; de Nooijer, Jascha; Brouwer, Wendy; Oenema, Anke; Brug, Johannes; de Vries, Nanne

2009-07-01

The use of online word of mouth (WOM) seems a promising strategy to motivate young people to visit Internet-delivered interventions. An Internet-delivered intervention aimed at changing implicit attitudes related to alcohol was used in two experiments to test effectiveness of e-mail invitations on a first visit to the intervention. The results of the first experiment (N = 196) showed that an invitation by e-mail from a friend was more effective to attract young adults (aged 18-24 years) to the intervention website than an invitation from an institution. A 2 x 2 design was used in the second experiment (N = 236) to test manipulations of argument strength and the use of peripheral cues in invitations. Results showed that weak arguments were more effective to attract young adults to the intervention website when an incentive was withheld. These results need to be taken into account when using online WOM as a strategy to improve exposure to Internet-delivered interventions.

How Word-of-mouth Moderates Room Price and Hotel Stars for Online Hotel Booking an Empirical Investigation with Expedia Data

OpenAIRE

Wang, M.; Lu, Q.; Chi, R. T.; Shi, W.

2015-01-01

Information cues about products influence consumer purchase decisions. Online review can enhance communication among consumers while affecting consumer perception by increasing awareness and reducing uncertainty. However, little is known on how Word-of-Mouth (WOM) and information cues interact, especially on experience goods like hotel rooms. To bridge this gap, we analyze data collected from Expeida.com and use actual booking numbers to measure sales performance instead of proxy approaches e...

Processing of Words Related to the Demands of a Previously Solved Problem

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Kowalczyk Marek

2014-06-01

Full Text Available Earlier research by the author brought about findings suggesting that people in a special way process words related to demands of a problem they previously solved, even when they do not consciously notice this relationship. The findings concerned interference in the task in which the words appeared, a shift in affective responses to them that depended on sex of the participants, and impaired memory of the words. The aim of this study was to replicate these effects and to find out whether they are related to working memory (WM span of the participants, taken as a measure of the individual’s ability to control attention. Participants in the experimental group solved a divergent problem, then performed an ostensibly unrelated speeded affective classification task concerning each of a series of nouns, and then performed an unexpected cued recall task for the nouns. Afterwards, a task measuring WM span was administered. In the control group there was no problem-solving phase. Response latencies for words immediately following problem-related words in the classification task were longer in the experimental than in the control group, but there was no relationship between this effect and WM span. Solving the problem, in interaction with sex of the participants and, independently, with their WM span, influenced affective responses to problem-related words. Recall of these words, however, was not impaired in the experimental group.

The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context

OpenAIRE

Häkkinen, Juho

2016-01-01

Customer loyalty as a topic has been of interest to managers and researchers for several decades. There are a few antecedents for explaining customer loyalty in marketing literature, and researchers have discussed the consequences of loyalty. The reason for interest toward loyalty is the wide assumption that loyal customers have higher retention rates, they buy more, and are more willing to share by word of mouth (WOM) and electronic WOM (eWOM). This is why loyalty is linked to companies' fin...

Merely asking the customer to recommend has an impact on word-of-mouth activity

DEFF Research Database (Denmark)

Mattsson, Jan; Söderlund, Magnus

2015-01-01

impact on customers' WOM activity. In addition, we found that receiving the request was not negatively associated with the customers' overall evaluations, such as customer satisfaction, which indicates that the potential for negative consequences of making the request seems to be low.......This paper examines if a mere request to a customer – within the frame of a service encounter – to engage in word-of-mouth (WOM) would have an impact on the customer's subsequent WOM activity. Although previous studies have not examined this issue, theoretical arguments do exist. And they point...... in different directions; some suggest a positive impact, while others suggest a negative impact. To explore the issue empirically, we carried out two studies (one survey-based study and one experiment). Both generated the same result: they indicate that merely asking customers to engage in WOM has a positive...

Word-of-Mouth of Cultural Products through Institutional Social Networks

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Eun Ea Lee

2017-05-01

Full Text Available Recently, a number of cultural institutions such as museums, galleries, art auctions, events, and performance centers have been utilizing social network sites (SNS for promoting and marketing their culture, art content, and events. The online social space is appropriate for cultural products to be viral, since users of SNS mainly share personal interest and spread hedonic consumption with close friends and acquaintances. If viral content drives strong emotions such as joy, arousal, pleasure, sorrow, or horror, it will be transmitted to more people, and rapidly. This study investigates how a certain type of motivation for using a social network service such as Facebook influences trust in art and culture exhibition information providers and the content of the information itself. Results show that people who have an informational motivation for using social media expressed a higher degree of trust in exhibition information provided by institutions such as museums. On the contrary, those who have relational motivation for using social media credited acquaintances such as friends, families, and colleagues more. Trust in the information provider resulted in trust in the content itself, and hence, increased the possibility of word-of-mouth for the corresponding information. An empirical survey was implemented, using followers of the Facebook page of a national museum and users who clicked “Like” on postings of exhibitions. Finally, the potential applications of the result for promotion and marketing of exhibitions of art and culture for public will be discussed.

Pengaruh Produk, Faktor Sosial, Harga, Iklan, Dan Word Of Mouth Terhadap Keputusan Pembelian Sony Xperia Pada Mahasiswa Universitas Sumatera Utara

OpenAIRE

Hidayatullah, Rahmat

2015-01-01

This research aims to know and analyze the influence of product, social factors, price, advertising, and word of mouth on purchasing decision sony xperia on student of north sumatera university. This research includes explanatory research. The data used in this study are primary and secondary data. Population in this research is student of north sumatera university. Hypothesis testing done by using path analysis, the independent variable is product as X_1, social factors as X_2, price as ...

Role of word-of-mouth for programs of voluntary vaccination: A game-theoretic approach.

Science.gov (United States)

Bhattacharyya, Samit; Bauch, Chris T; Breban, Romulus

2015-11-01

We propose a model describing the synergetic feedback between word-of-mouth (WoM) and epidemic dynamics controlled by voluntary vaccination. The key feature consists in combining a game-theoretic model for the spread of WoM and a compartmental model describing VSIR disease dynamics in the presence of a program of voluntary vaccination. We evaluate and compare two scenarios for determinants of behavior, depending on what WoM disseminates: (1) vaccine advertising, which may occur whether or not an epidemic is ongoing and (2) epidemic status, notably disease prevalence. Understanding the synergy between the two strategies could be particularly important for designing voluntary vaccination campaigns. We find that, in the initial phase of an epidemic, vaccination uptake is determined more by vaccine advertising than the epidemic status. As the epidemic progresses, epidemic status becomes increasingly important for vaccination uptake, considerably accelerating vaccination uptake toward a stable vaccination coverage. Copyright © 2015 Elsevier Inc. All rights reserved.

Pengaruh Atribut Produk Wisata Dan Electronic Word of Mouth (Ewom) Terhadap Keputusan Berkunjung Pada Obyek Wisata Umbul Sidomukti Kabupaten Semarang

OpenAIRE

Hapsari, Nurul Retno; Lubis, Nawazirul; Widiartanto, Widiartanto

2014-01-01

Tourism is one of the fastest growing industries today. Consequently, people think that travelling is a lifestyle nowadays. This phenomenon led to increase tourist numbers. It also experienced by Umbul Sidomukti, a holiday destination with REAL concepts in Mount Ungaran. But the tourist numbers continued to declined from 2009 to 2013.Tourist will looking information before making decisions. Electronic Word of Mouth (eWOM) has been one of the resources that are used frequently. Furthermore, to...

Evaluation Method for Service Branding Using Word-of-Mouth Data

Science.gov (United States)

Shirahada, Kunio; Kosaka, Michitaka

Development and spread of internet technology contributes service firms to obtaining the high capability of brand information transmission as well as relative customer feedback data collection. In this paper, we propose a new evaluation method for service branding using firms and consumers data on the internet. Based on service marketing 7Ps (Product, Price, Place, Promotion, People, Physical evidence, Process) which are the key viewpoints for branding, we develop a brand evaluation system including coding methods for Word-of-Mouth (WoM) and corporate introductory information on the internet to identify both customer's service value recognition vector and firm's service value proposition vector. Our system quantitatively clarify both customer's service value recognition of the firm and firm's strength in service value proposition, thereby analyzing service brand communication gaps between firm and consumers. We applied this system to Japanese Ryokan hotel industry. Using six ryokan-hotels' data on Jyaran-net and Rakuten travel, we made totally 983 codes from WoM information and analyzed their service brand value according to three price based categories. As a result, we found that the characteristics of customers' service value recognition vector differ according to the price categories. In addition, the system clarified that there is a firm that has a different service value proposition vector from customers' recognition vector. This helps to analyze corporate service brand strategy and has a significance as a system technology supporting service management.

Investigating Effect of Service Encounter, Value, and Satisfaction on Word of Mouth: An Outpatient Service Context.

Science.gov (United States)

Hsu, Li-Chun

2018-01-13

This study investigates the relationships among service encounter, service value, patient satisfaction, and word-of-mouth (WOM) intention from the viewpoint of interactive marketing. Data were collected using a questionnaire survey. A total of 372 questionnaires were obtained and 350 of these questionnaires were valid (94.09%), and a structural equation model was used to analyze the data. This study proposed seven hypotheses, and five of the seven hypotheses were supported. Service encounters indirectly affect their patient WOM through service value and satisfaction. Therefore, service value and satisfaction play a crucial mediating role in linking service encounters and WOM. This study determined WOM intentions in an outpatient service context and provides crucial business implications for teaching hospitals to enable them to improve their service quality and achieve a sustainable operation.

Investigating Effect of Service Encounter, Value, and Satisfaction on Word of Mouth: An Outpatient Service Context

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Li-Chun Hsu

2018-01-01

Full Text Available This study investigates the relationships among service encounter, service value, patient satisfaction, and word-of-mouth (WOM intention from the viewpoint of interactive marketing. Data were collected using a questionnaire survey. A total of 372 questionnaires were obtained and 350 of these questionnaires were valid (94.09%, and a structural equation model was used to analyze the data. This study proposed seven hypotheses, and five of the seven hypotheses were supported. Service encounters indirectly affect their patient WOM through service value and satisfaction. Therefore, service value and satisfaction play a crucial mediating role in linking service encounters and WOM. This study determined WOM intentions in an outpatient service context and provides crucial business implications for teaching hospitals to enable them to improve their service quality and achieve a sustainable operation.

Word of mouth and physician referrals still drive health care provider choice.

Science.gov (United States)

Tu, Ha T; Lauer, Johanna R

2008-12-01

Sponsors of health care price and quality transparency initiatives often identify all consumers as their target audiences, but the true audiences for these programs are much more limited. In 2007, only 11 percent of American adults looked for a new primary care physician, 28 percent needed a new specialist physician and 16 percent underwent a medical procedure at a new facility, according to a new national study by the Center for Studying Health System Change (HSC). Among consumers who found a new provider, few engaged in active shopping or considered price or quality information--especially when choosing specialists or facilities for medical procedures. When selecting new primary care physicians, half of all consumers relied on word-of-mouth recommendations from friends and relatives, but many also used doctor recommendations (38%) and health plan information (35%), and nearly two in five used multiple information sources when choosing a primary care physician. However, when choosing specialists and facilities for medical procedures, most consumers relied exclusively on physician referrals. Use of online provider information was low, ranging from 3 percent for consumers undergoing procedures to 7 percent for consumers choosing new specialists to 11 percent for consumers choosing new primary care physicians

The differential impact of brand loyalty on traditional and online word of mouth : The moderating roles of self-brand connection and the desire to help the brand

NARCIS (Netherlands)

Eelen, Jiska; Özturan, Peren; Verlegh, Peeter W.J.

2017-01-01

Marketers increasingly seek to build brand advocacy not only via traditional word of mouth (in-person WOM) but also by engaging their (loyal) customers via online media (eWOM). In a survey and three follow-up experiments, however, we show that brand loyalty is less positively related to spreading

EFFECTS OF PERCEIVED VALUE AND ITS DIMENSIONS ON WORD OF MOUTH ADVERTISING AMONG CUSTOMERS OF SPORTS CLUBS OF THE CITY OF SANANDAJ, IRAN

OpenAIRE

Forut Amjadi; Mozafar Yektayar; Mojgan Khodamorad Pour

2016-01-01

The present study investigates the effects of perceived value on word of mouth advertising among customers of sports clubs of the city of Sanandaj. The applied research method is descriptive-correlative and the population of research is consisted of the entire customers of sports clubs of Sanandaj. As a result of enormousness of the population, through the Cochran’s formula, a sample size was determined and samples were respectively selected through a simple random sampling. In addition, data...

Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success

OpenAIRE

Marchand, A.; Hennig-Thurau, T.; Wiertz, C.

2017-01-01

The expansion of the Internet and social media have triggered a differentiation of the word-of-mouth (WOM) concept, with consumer communication about brands and products now taking place in various settings and forms. Two important digital WOM types are microblogs and consumer reviews. To clarify their differential roles for product success, this study offers a theoretical framework of the influence of these two types of WOM, drawing from consumer information search theory and diffusion theor...

A study on the influence of electronic word of mouth and the image of gastronomy tourism on the intentions of tourists visiting Macau

OpenAIRE

Wang, Ying-Chuan

2015-01-01

The purpose of this study focuses on the extent to which electronic word-of- mouth (eWOM) and the image of Macanese gastronomy tourism influences tourists' intentions, based on samples of those who use the Internet, to search for information about Macanese gastronomy. This study was conducted from April to June 2013. A quantitative research method was adopted and online questionnaires were distributed to those participants who were members of online communities or travel groups. An incentive ...

Comparative influence of e-word of mouth and professional reviews of restaurants on perceived quality: Focus on TripAdvisor and the Michelin guide

OpenAIRE

Landré, Morgane

2017-01-01

Master's thesis in International hotel and tourism management: Culinary leadership and innovation The following experiment will explain in detail how a causal exploratory research can be conducted to assess matters related to the food and beverage industry. This research will try to show the impact of recommendation from both e-word of mouth and professional reviews on restaurant’s perceived quality. The case study will focus on the two leader of their category: Tripadvisor and the Micheli...

The Influence Word of Mouth (Wom) on Revisit Intention: the Mediating Role of Destination Image (Case Study on Domestic Tourists Visiting Mount Bromo)

OpenAIRE

Ayuningtiyas, Galuh Ajeng; Nimran, Umar; Hamid, Djamhur

2014-01-01

The purpose of this research is to study the influence of Word of Mouth (WOM), on Revisit Intention with the intervening effect of Destination Image. 100 questionnaires were distributed to tourists who come to Mount Bromo through convenience sampling approach. The scales of measurement used in this study is Likert scale. Validity and Reliability of the measurement scale were established with the formula analysis correlation Product Moment Pearson and Cronbach's Alpha. The technique of data an...

Investigating the effect of Electronic Word Of Mouth on customer’s purchase intention of digital products

Directory of Open Access Journals (Sweden)

Shabnam Khosravani Zangeneh

2014-11-01

Full Text Available This paper presents an empirical investigation to examine the effect of electronic word of mouth (eWOM on purchasing intention. The study also considers the effects of quality of eWOM, quantity of eWOM as well as reviewers’ expertise on purchasing intention. The study has accomplished among 384 people who have some experiences on buying digital devices from an Iranian well-known providers of electronic devices in city of Tehran, Iran. Using structural equation modeling, the study confirms the effects of eWOM on purchase intention. In addition, the study confirms the effects of quality of eWOM as well as reviewer’s expertise on purchase intention. Moreover, the study examines the effects of two moderator variables, brand image and product complexity, on purchase intention and while the effect of brand image on purchase intention is confirmed but the impact of complexity on purchase intention is not confirmed.

The Effect of Customer Satisfaction, Customer Loyalty, and Brand Commitment on Word of Mouth of Wall€™s Ice Cream in Manado

OpenAIRE

Pandowo, Merinda Pandowo; Kindangen, Citra Pingkan

2014-01-01

Food and beverage products and the followed improvement in industry are familiar for common people in every part of this world. The aim of this research is to analyze the effect of customer satisfaction, customer loyalty, and brand commitment on word of mouth. To achieve the objectives, the research method used is causal research by using multiple regression analysis as the analytical tool. The population of this research is the consumers in Manado who ever taste wall€™s Ice cream with sample...

Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth

OpenAIRE

Popp, B; Woratschek, H

2017-01-01

Consumer–brand identification has received considerable attraction among scholars and practitioners in recent years. We contribute to previous research by proposing an integrative model that includes consumer–brand identification, customer satisfaction, and price image to investigate the interrelationships among these constructs as well as their effects on brand loyalty and positive word of mouth. To provide general results, we empirically test the model using a sample of 1443 respondents fro...

Does a mere request to recommend have an impact on the customer’s word-of-mouth activity?

DEFF Research Database (Denmark)

Mattsson, Jan; Söderlund, Magnus

Both researchers and practitioners believe that word-of-mouth (WOM) is producing beneficial effects for the firm, and therefore it is no surprise that copious studies have examined factors assumed to boost the customer’s WOM activity. Many such factors have been identified, particularly global...... encounters) to provide WOM would have a positive impact on WOM activity. We base this assumption on the question-behavior effect identified with regard to questions in questionnaires, on reciprocity theory, and on arguments related to customer benefits that may be evoked by a request for WOM. This purpose....... In addition, we found that receiving WOM requests was not negatively associated with overall evaluations, such as customer satisfaction, which indicates that the potential for negative effects of making the request seems to be low....

Determinan Permintaan Pariwisata di ASEAN (Analisis Data Panel Dinamis 2000-2015 [Tourism Demand Determinants in ASEAN (Dynamic Panel Data Analysis 2000-2015

Directory of Open Access Journals (Sweden)

Christina Ruth Elisabeth

2018-05-01

Full Text Available The purpose of this study is to examine the determinants of tourism demands in ASEAN during the period of 2000-2015. This study uses Generalized Method of Moments (GMM to measure the impact of tourism price, infrastructure, health, openness, government spending on education, risk of tourism and word of mouth effect to the number of tourist arrivals in ASEAN. The result shows that the significant determinants are physical investment, health, openness, risk of tourism and word of mouth effect. Meanwhile, tourism price and government expenditure on education do not significantly affect the number of tourist arrivals. This study recommends the need for ASEAN member countries to enhance cooperation in developing infrastructure, training on safety and health, trade negotiations and tourism promotion. Bahasa Indonesia Abstrak: Tujuan penelitian ini adalah untuk mengetahui deteminan dari permintaan turis masuk di ASEAN, sepanjang periode 2000-2015. Studi ini menggunakan model Generalized Method of Moments (GMM untuk mengukur dampak dari harga pariwisata, infrastruktur, tingkat kesehatan, keterbukaan, pengeluaran pemerintah untuk pendidikan, resiko pariwisata dan efek word of mouth terhadap jumlah turis masuk ke ASEAN. Hasil penelitian menunjukkan bahwa faktor yang signifikan mempengaruhi adalah investasi infrastruktur, tingkat kesehatan, keterbukaan, resiko pariwisata dan efek word of mouth. Sementara, harga pariwisata dan pengeluaran pemerintah untuk pendidikan tidak signifikan mempengaruhi jumlah turis masuk. Studi ini merekomendasikan pentingnya negara ASEAN untuk meningkatkan kerjasama dalam pengembangan infrastruktur, training keamanan dan kesehatan, meningkatkan negosiasi perdagangan dan promosi pariwisata.

We'll Be Honest, This Won't Be the Best Article You'll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication

OpenAIRE

Ryan Hamilton; Kathleen D. Vohs; Ann L. McGill

2014-01-01

Consumers value word-of-mouth communications in large part because customer reviews are more likely to include negative information about a product or service than are communications originating from the marketer. Despite the fact that negative information is frequently valued by those receiving it, baldly declaring negative information may come with social costs to both communicator and receiver. For this reason, communicators sometimes soften pronouncements of bad news by couching them in d...

Reservoir-flooded river mouth areas as sediment traps revealing erosion from peat mining areas - Jukajoki case study in eastern Finland

Science.gov (United States)

Tahvanainen, Teemu; Meriläinen, Henna-Kaisa; Haraguchi, Akira; Simola, Heikki

2016-04-01

Many types of soil-disturbing land use have caused excess sedimentation in Finnish lakes. Identification and quantification of catchment sources of sediment material is crucial in cases where demands for remediation measures are considered. We studied recent (50 yr) sediments of four small rivers, all draining to a reservoir impounded in 1971. Catchments of two of the rivers had had peat mining activities from early 1980s until recently, exposing large areas of peat surfaces to erosion. The water level of the reservoir had risen to the river mouth areas of all rivers, while in each case, the river mouth areas still form riverine narrows separable from the main reservoir, hence collecting sedimentation from their own catchments. The original soils under the reservoir water level could readily be observed in core samples, providing a dated horizon under recent sediments. In addition, we used 137Cs-stratigraphies for dating of samples from original river bed locations. As expected, recent sediments of rivers with peat mining influence differed from others e.g. by high organic content and C:N ratios. Stable isotopes 13C and 15N both correlated with C:N (r = 0.799 and r = -0.717, respectively) and they also differentiated the peat-mining influenced samples from other river sediments. Principal components of the physical-chemical variables revealed clearer distinction than any variables separately. Light-microscopy revealed abundance of leafs of Sphagnum mosses in peat-mining influenced river sediments that were nearly absent from other rivers. Spores of Sphagnum were, however, abundant in all river sediments indicating their predominantly airborne origin. We find that combination of several physical-chemical characters rather than any single variable and microscopy of plant remains can result in reliable recognition of peatland-origin of sediment material when non-impacted sites are available for comparison. Dating of disturbed recent sediments is challenging. River-mouth

Pengaruh Produk Wisatadan Kualitas Pelayanan Terhadap Keputusan Berkunjung Melalui Electronic Word of Mouth Sebagai Variabel Intervening (Studi Pada Pengunjung Objek Wisata Goa Pindul YOGYAKARTA)

OpenAIRE

Putranegara, Rizka Iqbal; Pradhanawati, Ari

2016-01-01

The tourism industry in a number of areas is increasing, its specialty in Yogyakarta Province. Goa Pindul attractions in Yogyakarta has a unique tourism potential with beautiful stalactites and stalagmites cave tubing rides. The number of tourist arrivals from 2010 to 2015 the number fluctuates. This study aims to determine the influence of the tourism product and service quality to the decision been through word of mouth on the electronic attractions Pindul Goa. This type of research is expl...

Using the Power of Word-Of-Mouth to Leverage the Effect of Marketing Activities on Consumer Responses

DEFF Research Database (Denmark)

Martensen, Anne; Mouritsen, Jan

2016-01-01

and that this effect is leveraged when WOM mediates the relationship. The 4Ps primarily mobilise positive WOM (PWOM), making PWOM the strongest mediator. This has implications for marketing and communication strategies, as the 4Ps have to mobilise WOM and influence consumer responses directly. This challenges......Research has studied Word-Of-Mouth (WOM) and the 4P marketing activities separately with no attention to how these two processes simultaneously influence consumer responses. This is unfortunate as a firm’s marketing activities may also mobilise WOM, which then can leverage the activities’ effect...... the composition of the 4Ps and how to design the marketing message so it is appealing for consumers to bring into their social milieu so WOM can take place. It also underlines the necessity to add PWOM as a fifth P, so the different marketing activities’ effect can be amplified by the power of WOM and brands can...

The Effects of Traditional and Electronic Word-of-Mouth on Destination Image: A Case of Vacation Tourists Visiting Branson, Missouri

Directory of Open Access Journals (Sweden)

Koji Ishida

2016-09-01

Full Text Available The effects of integrated word-of-mouth (WOM, both traditional and electronic, on tourism products are yet to be fully investigated. The current study aims to assess the effects of and differences between traditional WOM and electronic WOM, between personal WOM and commercial WOM, and between positive and negative WOM on a destination image. Results of the study indicate that traditional WOM had a greater influence on destination image compared to electronic WOM. Personal traditional WOM had a greater influence on destination image compared to electronic personal WOM and commercial WOM. However, negative WOM exerted less influence on the destination’s image compared to positive WOM while negative electronic WOM had a greater influence on destination image compared to negative traditional WOM.

Revealing Students' Cognitive Structure about Physical and Chemical Change: Use of a Word Association Test

Science.gov (United States)

Yildirir, Hasene Esra; Demirkol, Hatice

2018-01-01

The current study aimed at examining the utility of a word association test in revealing students' cognitive structure in a specific chemistry topic through a word association test. The participants were 153 6th graders in a western Turkish city. The results revealed that the word association test serves a useful purpose in exploring the students'…

Electronic Word Of Mouth (E-WOM), Kepuasan Konsumen dan Pengaruh Langsung dan Tak Langsung terhadap Minat Beli Konsumen (Studi pada Mahasiswa FEB Untag di Semarang)

OpenAIRE

FX. Denny Pradana, Ratnawati Dwi Putranti

2015-01-01

The present of internet in our lives today make the communication easier and discloser. Communication through social networks that can gather many people makes the internet as a medium that is loved by many people. Students and business man like this medium because its efficiently and effectively. Sharing experiences through social networks will speed up information and promotion. This study analyzed the influence of electronic word of mouth (e-WOM) and customer satisfaction with social media...

Demand effects of consumers’ stated and revealed preferences

OpenAIRE

Engström, Per; Forsell, Eskil

2013-01-01

Knowledge of how consumers react to different quality signals is fundamental for understanding how markets work. We study the online market- place for Android apps where we compare the causal effects on demand from two quality related signals; other consumers' stated and revealed preferences toward an app. Our main result is that consumers are much more responsive to other consumers' revealed preferences, compared to others' stated preferences. A 10 percentile increase in displayed average ra...

THE EFFECTIVENESS OF ONLINE AND OFF LINE WORD OF MOUTH MESSAGES ON TRADITIONAL COURSE CHOICE AT TERTIARY LEVEL

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N. Serdar SEVER

2009-01-01

Full Text Available This study aims to explain how bachelor of communications students who are enrolled to various courses at Anadolu University value word-of-mouth messages in making a course decision. Use of WOM as a marketing tool in tertiary teaching is not a common practice. As elective course numbers increase, students look for alternative avenues and types of information to be sure of making the best possible course selection. The findings of this study indicate that instructors’ previous experiences are not as important as their in-class performances. Another interesting finding of the study is although participants are prone to use internet resources as sources of information; they value the use of computer-mediated and enhanced technologies in teaching. Perhaps the most peculiar finding of the study is senior students are perceived as the most common source of information, and their experiences often seen as a point of reference in choosing a course.

Integrating self-determined needs into the relationship among product design, willingness-to-pay a premium, and word-of-mouth: a cross-cultural gender-specific study

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Gilal FG

2018-06-01

Full Text Available Faheem Gul Gilal,1 Jian Zhang,1 Naeem Gul Gilal,2 Rukhsana Gul Gilal3 1Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, People’s Republic of China; 2School of Management, Huazhong University of Science and Technology, Wuhan, Hubei, People’s Republic of China; 3Department of Business Administration, Sukkur IBA University, Sindh, Pakistan Background: The present study integrates self-determined needs satisfaction into a relationship between product design (eg, aesthetic, functional, and symbolic design and consumer behavior (eg, willingness-to-pay [WTP] a premium and negative word-of-mouth [WOM] and to explore whether gender can differentiate the effects of aesthetic, functional, and symbolic product designs on self-determined needs satisfaction. Methods: To this end, participants from Pakistan and China were recruited, and the hypotheses for this study were tested using structural equation modeling and SPSS-PROCESS. Results: The effects of three product designs on self-determined needs satisfaction were significantly positive across samples. The results further show that self-determined needs satisfaction had the strongest positive effect on WTP a premium and the strongest negative effect on vindictive WOM for Pakistanis. Self-determined needs frustration had the strongest negative effect on the WTP a premium for Chinese participants and an equivalent magnitude effect on vindictive WOM for Pakistani and Chinese participants. The cross-cultural gender-specific findings revealed that Pakistani men are more aesthetic and hedonic than women in Pakistan. Surprisingly, Chinese women resemble Pakistani men in the sense that they prefer aesthetically pleasing products. Chinese men resemble Pakistani women in terms of little interest in symbolic products, whereas Chinese women and Pakistani men respond similarly regarding their decisions to choose symbolic products. Conclusion: To the best of the

Electronic word of mouth on twitter about physical activity in the United States: exploratory infodemiology study.

Science.gov (United States)

Zhang, Ni; Campo, Shelly; Janz, Kathleen F; Eckler, Petya; Yang, Jingzhen; Snetselaar, Linda G; Signorini, Alessio

2013-11-20

Twitter is a widely used social medium. However, its application in promoting health behaviors is understudied. In order to provide insights into designing health marketing interventions to promote physical activity on Twitter, this exploratory infodemiology study applied both social cognitive theory and the path model of online word of mouth to examine the distribution of different electronic word of mouth (eWOM) characteristics among personal tweets about physical activity in the United States. This study used 113 keywords to retrieve 1 million public tweets about physical activity in the United States posted between January 1 and March 31, 2011. A total of 30,000 tweets were randomly selected and sorted based on numbers generated by a random number generator. Two coders scanned the first 16,100 tweets and yielded 4672 (29.02%) tweets that they both agreed to be about physical activity and were from personal accounts. Finally, 1500 tweets were randomly selected from the 4672 tweets (32.11%) for further coding. After intercoder reliability scores reached satisfactory levels in the pilot coding (100 tweets separate from the final 1500 tweets), 2 coders coded 750 tweets each. Descriptive analyses, Mann-Whitney U tests, and Fisher exact tests were performed. Tweets about physical activity were dominated by neutral sentiments (1270/1500, 84.67%). Providing opinions or information regarding physical activity (1464/1500, 97.60%) and chatting about physical activity (1354/1500, 90.27%) were found to be popular on Twitter. Approximately 60% (905/1500, 60.33%) of the tweets demonstrated users' past or current participation in physical activity or intentions to participate in physical activity. However, social support about physical activity was provided in less than 10% of the tweets (135/1500, 9.00%). Users with fewer people following their tweets (followers) (P=.02) and with fewer accounts that they followed (followings) (P=.04) were more likely to talk positively about

Investigating the Effect of Consumer’s Risk Aversion and Product Involvement on their Brand Loyalty and Word of Mouth Behavior: The Mediating Role of Brand Attachment and Brand Trust

OpenAIRE

Manijeh Bahrainizadeh; Alireza Ziaei Bide

2013-01-01

In today’s highly competitive markets, brand loyalty is a central element of marketing strategies and tactics. Therefore, the sources of loyalty and the processes through which it is established is becoming central concern of marketers. The purpose of this study is to explore the relationship between the consumer’s risk aversion and product involvement with their brand loyalty and positive word of mouth behaviors and also to test empirically whether this relationship is mediated by brand trus...

Peran Mediasi Citra Merek dan Persepsi Risiko pada Hubungan antara Electronic Word of Mouth (E-WOM) dan Minat Beli (Studi pada Konsumen Kosmetik E-Commerce di Solo Raya)

OpenAIRE

Zahra Noor Eriza

2017-01-01

Abstrak Electronic word of mouth (E-WOM) banyak dimanfaatkan konsumen untuk menggali informasi mengenai suatu produk. Informasi yang diperoleh dari berbagai sumber di internet akan mempengaruhi persepsi konsumen terhadap citra merek, risiko dan mendorong minat beli konsumen. Penelitian ini menganalisis peran mediasi citra merek dan persepsi risiko pada hubungan E-WOM dan minat beli. Sampel penelitian ini terdiri dari 149 konsumen di Solo Raya yang telah melakukan pembelian kosmetik melalui...

Examining the Variety of Contexts for Creativity

DEFF Research Database (Denmark)

Strandgaard, Jesper; Bévort, Frans; Bille, Trine

indicators can be either objective facts (such as the manuscript (title and author), thedirector or the actors) or subjective quality indicators such as professional review (e.g. innewspapers) or friends and relatives evaluations (word-of-mouth mechanisms). The paper willanswer the research questions based......) compared to word-of mouth mechanismon demand for theatre performances....

Augmented Input Reveals Word Deafness in a Man with Frontotemporal Dementia

Directory of Open Access Journals (Sweden)

Chris Gibbons

2012-01-01

Full Text Available We describe a 57 year old, right handed, English speaking man initially diagnosed with progressive aphasia. Language assessment revealed inconsistent performance in key areas. Expressive language was reduced to a few short, perseverative phrases. Speech was severely apraxic. Primary modes of communication included gesture, pointing, gaze, physical touch and leading. Responses were 100% accurate when he was provided with written words, with random or inaccurate responses for strictly auditory/verbal input. When instructions to subsequent neuropsychological tests were written instead of spoken, performance improved markedly. A comprehensive audiology assessment revealed no hearing impairment. Neuroimaging was unremarkable. Neurobehavioral evaluation utilizing written input led to diagnoses of word deafness and frontotemporal dementia, resulting in very different management. We highlight the need for alternative modes of language input for assessment and treatment of patients with language comprehension symptoms.

Box Office Forecasting considering Competitive Environment and Word-of-Mouth in Social Networks: A Case Study of Korean Film Market.

Science.gov (United States)

Kim, Taegu; Hong, Jungsik; Kang, Pilsung

2017-01-01

Accurate box office forecasting models are developed by considering competition and word-of-mouth (WOM) effects in addition to screening-related information. Nationality, genre, ratings, and distributors of motion pictures running concurrently with the target motion picture are used to describe the competition, whereas the numbers of informative, positive, and negative mentions posted on social network services (SNS) are used to gauge the atmosphere spread by WOM. Among these candidate variables, only significant variables are selected by genetic algorithm (GA), based on which machine learning algorithms are trained to build forecasting models. The forecasts are combined to improve forecasting performance. Experimental results on the Korean film market show that the forecasting accuracy in early screening periods can be significantly improved by considering competition. In addition, WOM has a stronger influence on total box office forecasting. Considering both competition and WOM improves forecasting performance to a larger extent than when only one of them is considered.

Box Office Forecasting considering Competitive Environment and Word-of-Mouth in Social Networks: A Case Study of Korean Film Market

Directory of Open Access Journals (Sweden)

Taegu Kim

2017-01-01

Full Text Available Accurate box office forecasting models are developed by considering competition and word-of-mouth (WOM effects in addition to screening-related information. Nationality, genre, ratings, and distributors of motion pictures running concurrently with the target motion picture are used to describe the competition, whereas the numbers of informative, positive, and negative mentions posted on social network services (SNS are used to gauge the atmosphere spread by WOM. Among these candidate variables, only significant variables are selected by genetic algorithm (GA, based on which machine learning algorithms are trained to build forecasting models. The forecasts are combined to improve forecasting performance. Experimental results on the Korean film market show that the forecasting accuracy in early screening periods can be significantly improved by considering competition. In addition, WOM has a stronger influence on total box office forecasting. Considering both competition and WOM improves forecasting performance to a larger extent than when only one of them is considered.

Value, Satisfaction and Word of Mouth for a Retail Brand

Directory of Open Access Journals (Sweden)

Elias Frederico

2014-12-01

Full Text Available This study aimed to identify the antecedents of value, satisfaction and worth of mouth (WOM for franchise and flagship store shoppers. The literature review and a in-depth interview with the flasgship store manager indicated that brand and product aspects, as well the store environment and services aspects influence value, satisfaction and WOM. Then, a structural model was adjusted and tested with data collected from a survey with 275 consumers. Findings indicate that WOM and satisfaction are mediated by hedonism and utilitarism. Brand and store aspects are determinants of hedonic value and store aspects are associated with utilitarism. In addiction, flagship shoppers are more satisfied and tend to recommend the brand more than franchise shoppers. 

Attention and Word Learning in Autistic, Language Delayed and Typically Developing Children

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Elena eTenenbaum

2014-05-01

Full Text Available Previous work has demonstrated that patterns of social attention hold predictive value for language development in typically developing infants. The goal of this research was to explore how patterns of attention in autistic, language delayed, and typically developing children relate to early word learning and language abilities. We tracked patterns of eye movements to faces and objects while children watched videos of a woman teaching them a series of new words. Subsequent test trials measured participants’ recognition of these novel word-object pairings. Results indicated that greater attention to the speaker’s mouth was related to higher scores on standardized measures of language development for autistic and typically developing children (but not for language delayed children. This effect was mediated by age for typically developing, but not autistic children. When effects of age were controlled for, attention to the mouth among language delayed participants was negatively correlated with standardized measures of language learning. Attention to the speaker’s mouth and eyes while she was teaching the new words was also predictive of faster recognition of the newly learned words among autistic children. These results suggest that language delays among children with autism may be driven in part by aberrant social attention, and that the mechanisms underlying these delays may differ from those in language delayed participants without autism.

A caffeine-maltodextrin mouth rinse counters mental fatigue.

Science.gov (United States)

Van Cutsem, Jeroen; De Pauw, Kevin; Marcora, Samuele; Meeusen, Romain; Roelands, Bart

2018-04-01

Mental fatigue is a psychobiological state caused by prolonged periods of demanding cognitive activity that has negative implications on many aspects in daily life. Caffeine and carbohydrate ingestion have been shown to be able to reduce these negative effects of mental fatigue. Intake of these substances might however be less desirable in some situations (e.g., restricted caloric intake, Ramadan). Rinsing caffeine or glucose within the mouth has already been shown to improve exercise performance. Therefore, we sought to evaluate the effect of frequent caffeine-maltodextrin (CAF-MALT) mouth rinsing on mental fatigue induced by a prolonged cognitive task. Ten males (age 23 ± 2 years, physical activity 7.3 ± 4.3 h/week, low CAF users) performed two trials. Participants first completed a Flanker task (3 min), then performed a 90-min mentally fatiguing task (Stroop task), followed by another Flanker task. Before the start and after each 12.5% of the Stroop task (eight blocks), subjects received a CAF-MALT mouth rinse (MR: 0.3 g/25 ml CAF: 1.6g/25 ml MALT) or placebo (PLAC: 25 ml artificial saliva). Self-reported mental fatigue was lower in MR (p = 0.017) compared to PLAC. Normalized accuracy (accuracy first block = 100%) was higher in the last block of the Stroop in MR (p = 0.032) compared to PLAC. P2 amplitude in the dorsolateral prefrontal cortex (DLPFC) decreased over time only in PLAC (p = 0.017). Frequent mouth rinsing during a prolonged and demanding cognitive task reduces mental fatigue compared to mouth rinsing with artificial saliva.

Nuevo comportamiento del consumidor: la influencia del eWOM (electronic Word-of-Mouth) en relación a la lealtad de los clientes en el sector hotelero

OpenAIRE

Salvi, Fabiana

2015-01-01

Ante el avance de las tecnologías de la información y la introducción de nuevas formas de comunicación, las empresas deben adaptarse a los nuevos comportamientos y procesos de decisión de los consumidores. Uno de los factores que está afectando este proceso es el electronic Word-of-Mouth (eWOM), que consiste en los comentarios online realizados por los consumidores respecto a su valoración y/o recomendación de los productos y servicios que han utilizado y que, a su vez, afectan la reputación ...

The Impacts of Attitudes and Engagement on Electronic Word of Mouth (eWOM) of Mobile Sensor Computing Applications.

Science.gov (United States)

Zhao, Yu; Liu, Yide; Lai, Ivan K W; Zhang, Hongfeng; Zhang, Yi

2016-03-18

As one of the latest revolutions in networking technology, social networks allow users to keep connected and exchange information. Driven by the rapid wireless technology development and diffusion of mobile devices, social networks experienced a tremendous change based on mobile sensor computing. More and more mobile sensor network applications have appeared with the emergence of a huge amount of users. Therefore, an in-depth discussion on the human-computer interaction (HCI) issues of mobile sensor computing is required. The target of this study is to extend the discussions on HCI by examining the relationships of users' compound attitudes (i.e., affective attitudes, cognitive attitude), engagement and electronic word of mouth (eWOM) behaviors in the context of mobile sensor computing. A conceptual model is developed, based on which, 313 valid questionnaires are collected. The research discusses the level of impact on the eWOM of mobile sensor computing by considering user-technology issues, including the compound attitude and engagement, which can bring valuable discussions on the HCI of mobile sensor computing in further study. Besides, we find that user engagement plays a mediating role between the user's compound attitudes and eWOM. The research result can also help the mobile sensor computing industry to develop effective strategies and build strong consumer user-product (brand) relationships.

The low-frequency encoding disadvantage: Word frequency affects processing demands.

Science.gov (United States)

Diana, Rachel A; Reder, Lynne M

2006-07-01

Low-frequency words produce more hits and fewer false alarms than high-frequency words in a recognition task. The low-frequency hit rate advantage has sometimes been attributed to processes that operate during the recognition test (e.g., L. M. Reder et al., 2000). When tasks other than recognition, such as recall, cued recall, or associative recognition, are used, the effects seem to contradict a low-frequency advantage in memory. Four experiments are presented to support the claim that in addition to the advantage of low-frequency words at retrieval, there is a low-frequency disadvantage during encoding. That is, low-frequency words require more processing resources to be encoded episodically than high-frequency words. Under encoding conditions in which processing resources are limited, low-frequency words show a larger decrement in recognition than high-frequency words. Also, studying items (pictures and words of varying frequencies) along with low-frequency words reduces performance for those stimuli. Copyright 2006 APA, all rights reserved.

Satisfied, but Will They Spread a Word? The Role of Customer Satisfaction at Jamu Café

Directory of Open Access Journals (Sweden)

Usep Suhud

2018-03-01

Full Text Available This research aimed to investigate consumers’ intention to repurchase jamu at Jamu Café. Service quality, customer satisfaction, and Word-of-Mouth (WOM were selected as the predictor variables. In total, 200 participants who purchased jamu at the café were selected conveniently. Data were analyzed using exploratory and confirmatory factor analyses as well as Structural Equation Model (SEM. As a result, service quality influences customer satisfaction significantly. As customers are satisfied, they do word-of-mouth and repurchase. On the other hand, WOM has an insignificant impact on repurchase intention.

Attempting to "Increase Intake from the Input": Attention and Word Learning in Children with Autism.

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Tenenbaum, Elena J; Amso, Dima; Righi, Giulia; Sheinkopf, Stephen J

2017-06-01

Previous work has demonstrated that social attention is related to early language abilities. We explored whether we can facilitate word learning among children with autism by directing attention to areas of the scene that have been demonstrated as relevant for successful word learning. We tracked eye movements to faces and objects while children watched videos of a woman teaching them new words. Test trials measured participants' recognition of these novel word-object pairings. Results indicate that for children with autism and typically developing children, pointing to the speaker's mouth while labeling a novel object impaired performance, likely because it distracted participants from the target object. In contrast, for children with autism, holding the object close to the speaker's mouth improved performance.

Exploring the impact of word-of-mouth about Physicians' service quality on patient choice based on online health communities.

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Lu, Naiji; Wu, Hong

2016-11-26

Health care service is a high-credence service and patients may face difficulties ascertaining service quality in order to make choices about their available treatment options. Online health communities (OHCs) provide a convenient channel for patients to search for physicians' information, such as Word-of-Mouth (WOM), particularly on physicians' service quality evaluated by other patients. Existing studies from other service domains have proved that WOM impacts consumer choice. However, how patients make a choice based on physicians' WOM has not been studied, particularly with reference to different patient characteristics and by using real data. One thousand eight hundred fifty three physicians' real data were collected from a Chinese online health community. The data were analyzed using ordinary least squares (OLS) method. The study found that functional quality negatively moderated the relationship between technical quality and patient choice, and disease risk moderated the relationship between physicians' service quality and patient choice. Our study recommends that hospital managers need to consider the roles of both technical quality and functional quality seriously. Physicians should improve their medical skills and bedside manners based on the severity and type of disease to provide better service.

Dissociating the Influence of Affective Word Content and Cognitive Processing Demands on the Late Positive Potential.

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Nowparast Rostami, Hadiseh; Ouyang, Guang; Bayer, Mareike; Schacht, Annekathrin; Zhou, Changsong; Sommer, Werner

2016-01-01

The late positive potential (LPP) elicited by affective stimuli in the event-related brain potential (ERP) is often assumed to be a member of the P3 family. The present study addresses the relationship of the LPP to the classic P3b in a published data set, using a non-parametric permutation test for topographical comparisons, and residue iteration decomposition to assess the temporal features of the LPP and the P3b by decomposing the ERP into several component clusters according to their latency variability. The experiment orthogonally manipulated arousal and valence of words, which were either read or judged for lexicality. High-arousing and positive valenced words induced a larger LPP than low-arousing and negative valenced words, respectively, and the LDT elicited a larger P3b than reading. The experimental manipulation of arousal, valence, and task yielded main effects without any interactions on ERP amplitude in the LPP/P3b time range. The arousal and valence effects partially differed from the task effect in scalp topography; in addition, whereas the late positive component elicited by affective stimuli, defined as LPP, was stimulus-locked, the late positive component elicited by task demand, defined as P3b, was mainly latency-variable. Therefore LPP and P3b manifest different subcomponents.

Giant cystadenoma of the floor of the mouth: A case report

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Castro, Victor Labres da Silva

2013-01-01

Full Text Available Introduction: Cystadenoma is an uncommon epithelial neoplasia that arises from the salivary glands. The malignancy can affect structures such as the larynx, nasopharynx, buccal mucosa, and palate. Objective: To describe a case of a giant cystadenoma of the floor of the mouth treated at a public hospital in midwestern Brazil. Case report: The patient was a 46-year-old woman with complaints of difficulties in articulating words and swallowing solid food and vocal fatigue. The progression of the disease since the initial consultation, the results of clinical examinations, and the outcome of surgery are described. Finals Comments: Cystadenoma must be considered in the differential diagnosis of cystic injuries in the floor of the mouth if the patient's symptoms are suggestive of this malignancy.

Spatiotemporal dynamics of word retrieval in speech production revealed by cortical high-frequency band activity.

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Riès, Stephanie K; Dhillon, Rummit K; Clarke, Alex; King-Stephens, David; Laxer, Kenneth D; Weber, Peter B; Kuperman, Rachel A; Auguste, Kurtis I; Brunner, Peter; Schalk, Gerwin; Lin, Jack J; Parvizi, Josef; Crone, Nathan E; Dronkers, Nina F; Knight, Robert T

2017-06-06

Word retrieval is core to language production and relies on complementary processes: the rapid activation of lexical and conceptual representations and word selection, which chooses the correct word among semantically related competitors. Lexical and conceptual activation is measured by semantic priming. In contrast, word selection is indexed by semantic interference and is hampered in semantically homogeneous (HOM) contexts. We examined the spatiotemporal dynamics of these complementary processes in a picture naming task with blocks of semantically heterogeneous (HET) or HOM stimuli. We used electrocorticography data obtained from frontal and temporal cortices, permitting detailed spatiotemporal analysis of word retrieval processes. A semantic interference effect was observed with naming latencies longer in HOM versus HET blocks. Cortical response strength as indexed by high-frequency band (HFB) activity (70-150 Hz) amplitude revealed effects linked to lexical-semantic activation and word selection observed in widespread regions of the cortical mantle. Depending on the subsecond timing and cortical region, HFB indexed semantic interference (i.e., more activity in HOM than HET blocks) or semantic priming effects (i.e., more activity in HET than HOM blocks). These effects overlapped in time and space in the left posterior inferior temporal gyrus and the left prefrontal cortex. The data do not support a modular view of word retrieval in speech production but rather support substantial overlap of lexical-semantic activation and word selection mechanisms in the brain.

Biochemical map of polypeptides specified by foot-and-mouth disease virus.

OpenAIRE

Grubman, M J; Robertson, B H; Morgan, D O; Moore, D M; Dowbenko, D

1984-01-01

Pulse-chase labeling of foot-and-mouth disease virus-infected bovine kidney cells revealed stable and unstable viral-specific polypeptides. To identify precursor-product relationships among these polypeptides, antisera against a number of structural and nonstructural viral-specific polypeptides were used. Cell-free translations programmed with foot-and-mouth disease virion RNA or foot-and-mouth disease virus-infected bovine kidney cell lysates, which were shown to contain almost identical pol...

The Impacts of Attitudes and Engagement on Electronic Word of Mouth (eWOM of Mobile Sensor Computing Applications

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Yu Zhao

2016-03-01

Full Text Available As one of the latest revolutions in networking technology, social networks allow users to keep connected and exchange information. Driven by the rapid wireless technology development and diffusion of mobile devices, social networks experienced a tremendous change based on mobile sensor computing. More and more mobile sensor network applications have appeared with the emergence of a huge amount of users. Therefore, an in-depth discussion on the human–computer interaction (HCI issues of mobile sensor computing is required. The target of this study is to extend the discussions on HCI by examining the relationships of users’ compound attitudes (i.e., affective attitudes, cognitive attitude, engagement and electronic word of mouth (eWOM behaviors in the context of mobile sensor computing. A conceptual model is developed, based on which, 313 valid questionnaires are collected. The research discusses the level of impact on the eWOM of mobile sensor computing by considering user-technology issues, including the compound attitude and engagement, which can bring valuable discussions on the HCI of mobile sensor computing in further study. Besides, we find that user engagement plays a mediating role between the user’s compound attitudes and eWOM. The research result can also help the mobile sensor computing industry to develop effective strategies and build strong consumer user—product (brand relationships.

The Impacts of Attitudes and Engagement on Electronic Word of Mouth (eWOM) of Mobile Sensor Computing Applications

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Zhao, Yu; Liu, Yide; Lai, Ivan K. W.; Zhang, Hongfeng; Zhang, Yi

2016-01-01

As one of the latest revolutions in networking technology, social networks allow users to keep connected and exchange information. Driven by the rapid wireless technology development and diffusion of mobile devices, social networks experienced a tremendous change based on mobile sensor computing. More and more mobile sensor network applications have appeared with the emergence of a huge amount of users. Therefore, an in-depth discussion on the human–computer interaction (HCI) issues of mobile sensor computing is required. The target of this study is to extend the discussions on HCI by examining the relationships of users’ compound attitudes (i.e., affective attitudes, cognitive attitude), engagement and electronic word of mouth (eWOM) behaviors in the context of mobile sensor computing. A conceptual model is developed, based on which, 313 valid questionnaires are collected. The research discusses the level of impact on the eWOM of mobile sensor computing by considering user-technology issues, including the compound attitude and engagement, which can bring valuable discussions on the HCI of mobile sensor computing in further study. Besides, we find that user engagement plays a mediating role between the user’s compound attitudes and eWOM. The research result can also help the mobile sensor computing industry to develop effective strategies and build strong consumer user—product (brand) relationships. PMID:26999155

Burning Mouth Syndrome and "Burning Mouth Syndrome".

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Rifkind, Jacob Bernard

2016-03-01

Burning mouth syndrome is distressing to both the patient and practitioner unable to determine the cause of the patient's symptoms. Burning mouth syndrome is a diagnosis of exclusion, which is used only after nutritional deficiencies, mucosal disease, fungal infections, hormonal disturbances and contact stomatitis have been ruled out. This article will explore the many causes and treatment of patients who present with a chief complaint of "my mouth burns," including symptomatic treatment for those with burning mouth syndrome.

Trench mouth

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... gingivae). The term trench mouth comes from World War I, when this infection was common among soldiers " ... mouth include: Emotional stress Poor oral hygiene Poor nutrition Smoking Throat, tooth, or mouth infections Trench mouth ...

Firm-Created Word-of-Mouth Recommendation: Is it also worthwhile?

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Maise Soares Pereira

2015-01-01

Full Text Available One of the fastest-growing marketing tactics used to persuade and win customers is management of recommendations through incentives to participants. However, these initiatives can raise questions, including ethical problems about credibility of the recommendation. With the aim of measuring the factors that influence acceptance of a wordof-mouth (WOM recommendation, we propose a model able to relate and measure the impact of elements on acceptance of recommendations and the effect of participation in an organized WOM marketing program. We conducted a survey among 350 participants, using an instrument with a retrospective approach and presenting a hypothetical scenario. As results of the model, we highlight the expertise of the recommender and the similarity of this person with the receivers of the elements related with the recommendation message and their consequent willingness to accept it. We also identified that the existence of an incentive does not prevent acceptance of the recommendation, but it does reduce it, suggesting caution in use of this marketing tactic.

Attention demands of spoken word planning: A review

NARCIS (Netherlands)

Roelofs, A.P.A.; Piai, V.

2011-01-01

Attention and language are among the most intensively researched abilities in the cognitive neurosciences, but the relation between these abilities has largely been neglected. There is increasing evidence, however, that linguistic processes, such as those underlying the planning of words, cannot

Understanding Electronic Word of Behavior

DEFF Research Database (Denmark)

Kunst, Katrine; Vatrapu, Ravi

2018-01-01

The widespread digitization of consumers’ daily lives entails a plethora of digital traces of consumers’ behaviors. These traces can be turned into meaningful communicative and observable content by the services that possess the trace data. While extant research has empirically showed this to have...... a significant impact on consumer choices we argue that the phenomenon is undertheorized. In this theoretical paper, we conceptualize this kind of observable behavior-based information as ‘Electronic Word of Behavior’ (eWOB) and define it as “published accounts of behavior, based on the unobservable digital...... traces of consumers’ behaviors”. We characterize eWOB as an instantiation of Digital Trace Data and situate it within the established concepts of Social Interactions and Electronic Word of Mouth (eWOM). By drawing on extant empirical research and constructs from Digital Trace Data, Social Interactions...

Demand and supply of emergency help: an economic analysis of Red Cross services.

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Hackl, Franz; Pruckner, Gerald Josef

2006-08-01

This paper analyzes supply and demand side characteristics of (voluntary) Red Cross services in Austria. The demand side analysis is based on a contingent valuation study on people's willingness to pay for emergency treatment, transportation services and disaster relief activities. The supply side is identified by a high percentage of volunteers in the Red Cross organization which makes the provision of emergency help at low cost possible. We find that aggregate benefits of Red Cross services exceed their cost of production. Policy conclusions are drawn with respect to future recruitment and funding: whereas intrinsic motivation is important for the decision to volunteer, and financial incentives play a minor role in general, the young Red Cross activists work voluntarily for self-realization reasons and to continue their education. Age-specific recruitment strategies accompanied by word-of-mouth advertising are recommended to address potential volunteers. As long as the volunteering character of Red Cross services will be maintained and cost of production will not go up an increase of funds does not seem necessary in the future. Moreover, a radical change in the structure of funding may crowd out both donations and voluntary labor supply.

Development and evolution of the vertebrate primary mouth

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Soukup, Vladimír; Horácek, Ivan; Cerny, Robert

2013-01-01

The vertebrate oral region represents a key interface between outer and inner environments, and its structural and functional design is among the limiting factors for survival of its owners. Both formation of the respective oral opening (primary mouth) and establishment of the food-processing apparatus (secondary mouth) require interplay between several embryonic tissues and complex embryonic rearrangements. Although many aspects of the secondary mouth formation, including development of the jaws, teeth or taste buds, are known in considerable detail, general knowledge about primary mouth formation is regrettably low. In this paper, primary mouth formation is reviewed from a comparative point of view in order to reveal its underestimated morphogenetic diversity among, and also within, particular vertebrate clades. In general, three main developmental modes were identified. The most common is characterized by primary mouth formation via a deeply invaginated ectodermal stomodeum and subsequent rupture of the bilaminar oral membrane. However, in salamander, lungfish and also in some frog species, the mouth develops alternatively via stomodeal collar formation contributed both by the ecto- and endoderm. In ray-finned fishes, on the other hand, the mouth forms via an ectoderm wedge and later horizontal detachment of the initially compressed oral epithelia with probably a mixed germ-layer derivation. A very intriguing situation can be seen in agnathan fishes: whereas lampreys develop their primary mouth in a manner similar to the most common gnathostome pattern, hagfishes seem to undergo a unique oropharyngeal morphogenesis when compared with other vertebrates. In discussing the early formative embryonic correlates of primary mouth formation likely to be responsible for evolutionary–developmental modifications of this area, we stress an essential role of four factors: first, positioning and amount of yolk tissue; closely related to, second, endoderm formation during

Loyalty and positive word-of-mouth: patients and hospital personnel as advocates of a customer-centric health care organization.

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Ferguson, Ronald J; Paulin, Michele; Leiriao, Elizabeth

2006-01-01

The ability to attract and retain loyal customers depends on the successful implementation of a customer-centric strategy. Customer loyalty is an attitude about an organization and its' services that is manifested by intentions and behaviors of re-patronization and recommendation. In the context of many medical services, loyalty through repeat patronization is not pertinent, whereas loyalty through positive word-of mouth (WOM) recommendation can be a powerful marketing tool. The Shouldice Hospital, a well-known institution for the surgical correction of hernias, instituted a marketing plan to develop a stable base of patients by creating positive WOM advocacy. This study focused on the consequences of both hernia patient overall satisfaction (and overall service quality) and hospital personnel satisfaction on the level of positive WOM advocacy. Using a commitment ladder of positive WOM advocacy, respondents were divided into three categories described as passive supporters, active advocates and ambassador advocates. Patient assessments of overall satisfaction and service quality were significantly related to these progressive levels of WOM for recommending the hospital to potential patients. Similarly, the satisfaction of the hospital employees was also significantly related to these progressive levels of positive WOM about recommending the hospital to potential patients and to potential employees. High levels of satisfaction are required to create true ambassadors of a service organization.

Authenticity in Obesity Public Service Announcements: Influence of Spokesperson Type, Viewer Weight, and Source Credibility on Diet, Exercise, Information Seeking, and Electronic Word-of-Mouth Intentions.

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Phua, Joe; Tinkham, Spencer

2016-01-01

This study examined the joint influence of spokesperson type in obesity public service announcements (PSAs) and viewer weight on diet intention, exercise intention, information seeking, and electronic word-of-mouth (eWoM) intention. Results of a 2 (spokesperson type: real person vs. actor) × 2 (viewer weight: overweight vs. non-overweight) between-subjects experiment indicated that overweight viewers who saw the PSA featuring the real person had the highest diet intention, exercise intention, information seeking, and eWoM intention. Parasocial interaction was also found to mediate the relationships between spokesperson type/viewer weight and two of the dependent variables: diet intention and exercise intention. In addition, viewers who saw the PSA featuring the real person rated the spokesperson as significantly higher on source credibility (trustworthiness, competence, and goodwill) than those who saw the PSA featuring the actor.

7 CFR 54.1001 - Meaning of words.

Science.gov (United States)

2010-01-01

... 7 Agriculture 3 2010-01-01 2010-01-01 false Meaning of words. 54.1001 Section 54.1001 Agriculture... and Poultry Products § 54.1001 Meaning of words. For the purposes of the regulations in this subpart, words in the singular form shall be deemed to impart the plural and vice versa, as the case may demand. ...

A modified Galam’s model for word-of-mouth information exchange

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Ellero, Andrea; Fasano, Giovanni; Sorato, Annamaria

2009-09-01

In this paper we analyze the stochastic model proposed by Galam in [S. Galam, Modelling rumors: The no plane Pentagon French hoax case, Physica A 320 (2003), 571-580], for information spreading in a ‘word-of-mouth’ process among agents, based on a majority rule. Using the communications rules among agents defined in the above reference, we first perform simulations of the ‘word-of-mouth’ process and compare the results with the theoretical values predicted by Galam’s model. Some dissimilarities arise in particular when a small number of agents is considered. We find motivations for these dissimilarities and suggest some enhancements by introducing a new parameter dependent model. We propose a modified Galam’s scheme which is asymptotically coincident with the original model in the above reference. Furthermore, for relatively small values of the parameter, we provide a numerical experience proving that the modified model often outperforms the original one.

“Fruit fight”: Schadenfreude and “Word-of-Mouth” among consumer groups

NARCIS (Netherlands)

Vonkeman, C.C.; Ouwerkerk, J.W.; Van Dijk, Wilco W.

2011-01-01

The present study investigates when young BlackBerry-users experience schadenfreude and engage in Word-of-Mouth after reading negative news about Apple’s iPhone. The results show that social identification with other BlackBerry-users and domain relevance interactively predict schadenfreude; the more

A spatially-supported forced-choice recognition test reveals children’s long-term memory for newly learned word forms

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Katherine R. Gordon

2014-03-01

Full Text Available Children’s memories for the link between a newly trained word and its referent have been the focus of extensive past research. However, memory for the word form itself is rarely assessed among preschool-age children. When it is, children are typically asked to verbally recall the forms, and they generally perform at floor on such tests. To better measure children’s memory for word forms, we aimed to design a more sensitive test that required recognition rather than recall, provided spatial cues to off-set the phonological memory demands of the test, and allowed pointing rather than verbal responses. We taught 12 novel word-referent pairs via ostensive naming to sixteen 4-to-6-year-olds and measured their memory for the word forms after a week-long retention interval using the new spatially-supported form recognition test. We also measured their memory for the word-referent links and the generalization of the links to untrained referents with commonly used recognition tests. Children demonstrated memory for word forms at above chance levels; however, their memory for forms was poorer than their memory for trained or generalized word-referent links. When in error, children were no more likely to select a foil that was a close neighbor to the target form than a maximally different foil. Additionally, they more often selected correct forms that were among the first six than the last six to be trained. Overall, these findings suggest that children are able to remember word forms after a limited number of ostensive exposures and a long-term delay. However, word forms remain more difficult to learn than word-referent links and there is an upper limit on the number of forms that can be learned within a given period of time.

Tolerance for audiovisual asynchrony is enhanced by the spectrotemporal fidelity of the speaker's mouth movements and speech.

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Shahin, Antoine J; Shen, Stanley; Kerlin, Jess R

2017-01-01

We examined the relationship between tolerance for audiovisual onset asynchrony (AVOA) and the spectrotemporal fidelity of the spoken words and the speaker's mouth movements. In two experiments that only varied in the temporal order of sensory modality, visual speech leading (exp1) or lagging (exp2) acoustic speech, participants watched intact and blurred videos of a speaker uttering trisyllabic words and nonwords that were noise vocoded with 4-, 8-, 16-, and 32-channels. They judged whether the speaker's mouth movements and the speech sounds were in-sync or out-of-sync . Individuals perceived synchrony (tolerated AVOA) on more trials when the acoustic speech was more speech-like (8 channels and higher vs. 4 channels), and when visual speech was intact than blurred (exp1 only). These findings suggest that enhanced spectrotemporal fidelity of the audiovisual (AV) signal prompts the brain to widen the window of integration promoting the fusion of temporally distant AV percepts.

Burning mouth syndrome: A diagnostic and therapeutic dilemma

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Panat, Sunil R.

2012-01-01

Burning mouth syndrome (BMS) has been considered an enigmatic condition because the intensity of pain rarely corresponds to the clinical signs of the disease. Various local, systemic and psychological factors are associated with BMS, but its etiology is not fully understood. Also there is no consensus on the diagnosis and classification of BMS. A substantial volume of research has been focused on BMS during the last two decades. Progress has been made but the condition remains a fascinating, yet poorly understood area, in the field of oral medicine. Recently, there has been a resurgence of interest in this disorder with the discovery that the pain of BMS may be neuropathic in origin and originate both centrally and peripherally. The aim of this paper is to explore the condition of BMS with the specific outcome of increasing awareness of the condition. Key words:Burning mouth syndrome, stomatodynia, oral dysesthesia, pain management. PMID:24558551

The Implementation Word Of Mouth As Part Of Integrated Marketing Communication At Beauty Clinic Giva Skin Care Medan

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Murlizar

2017-07-01

Full Text Available Even though it is a new comer in facial beauty parlors Klinik Kecantikan Giva Skin Care located on Jalan Sei Batanghari Medan is able to compete with the other beauty parlors. The tight competitiveness in beauty parlors has caused it to think hard to creatively attract and increase consumers from time to time. In carrying out its marketing strategy it applies Integrated Marketing Communication IMC and Transmedia Branding through varied new media which contribute ideally to develop the brand of Klinik Kecantikan Giva Skin Care to its consumers and its prospective consumers. The objective of the research was to find out and identify Word Of Mouth WOM as part of IMC and Transmedia Branding which have been consistently done by this beauty parlos in the last two years. The research used descriptive qualitativemethod and constructive paradigm the data were analyzed by conducting case study. Constructivism considered that the subject in this case Nanda as the marketing manager of Klinik Kecantikan Giva Skin Care was the central factor in the communicativeactivity and in the social relations and was functioned as the social control. The data were gathered by conducting observation in-depth interviews with the marketing manager and library study. The result of the research showed that Klinik Kecantikan Giva Skin Care applied Transmedia Brand and IMC in the form of Advertising Direct Marketing Interactive Media and Internet Selling Promotion Publicity and Personal Selling in order to maintain its survival in the midst tight competitiveness in beauty parlor business in Medan.

Lost for emotion words: What motor and limbic brain activity reveals about autism and semantic theory

Science.gov (United States)

Moseley, Rachel L.; Shtyrov, Yury; Mohr, Bettina; Lombardo, Michael V.; Baron-Cohen, Simon; Pulvermüller, Friedemann

2015-01-01

Autism spectrum conditions (ASC) are characterised by deficits in understanding and expressing emotions and are frequently accompanied by alexithymia, a difficulty in understanding and expressing emotion words. Words are differentially represented in the brain according to their semantic category and these difficulties in ASC predict reduced activation to emotion-related words in limbic structures crucial for affective processing. Semantic theories view ‘emotion actions’ as critical for learning the semantic relationship between a word and the emotion it describes, such that emotion words typically activate the cortical motor systems involved in expressing emotion actions such as facial expressions. As ASC are also characterised by motor deficits and atypical brain structure and function in these regions, motor structures would also be expected to show reduced activation during emotion-semantic processing. Here we used event-related fMRI to compare passive processing of emotion words in comparison to abstract verbs and animal names in typically-developing controls and individuals with ASC. Relatively reduced brain activation in ASC for emotion words, but not matched control words, was found in motor areas and cingulate cortex specifically. The degree of activation evoked by emotion words in the motor system was also associated with the extent of autistic traits as revealed by the Autism Spectrum Quotient. We suggest that hypoactivation of motor and limbic regions for emotion word processing may underlie difficulties in processing emotional language in ASC. The role that sensorimotor systems and their connections might play in the affective and social-communication difficulties in ASC is discussed. PMID:25278250

Burning Mouth Syndrome

Science.gov (United States)

... Care Home Health Info Health Topics Burning Mouth Burning Mouth Syndrome (BMS) is a painful, complex condition often described ... or other symptoms. Read More Publications Cover image Burning Mouth Syndrome Publication files Download Language English PDF — Number of ...

Behavioral and electrophysiological signatures of word translation processes.

Science.gov (United States)

Jost, Lea B; Radman, Narges; Buetler, Karin A; Annoni, Jean-Marie

2018-01-31

Translation is a demanding process during which a message is analyzed, translated and communicated from one language to another. Despite numerous studies on translation mechanisms, the electrophysiological processes underlying translation with overt production remain largely unexplored. Here, we investigated how behavioral response patterns and spatial-temporal brain dynamics differ in a translation compared to a control within-language word-generation task. We also investigated how forward and backward translation differs on the behavioral and electrophysiological level. To address these questions, healthy late bilingual subjects performed a translation and a within-language control task while a 128-channel EEG was recorded. Behavioral data showed faster responses for translation compared to within-language word generation and faster responses for backward than forward translation. The ERP-analysis revealed stronger early ( processes for between than within word generation. Later (424-630ms) differences were characterized by distinct engagement of domain-general control networks, namely self-monitoring and lexical access interference. Language asymmetry effects occurred at a later stage (600ms), reflecting differences in conceptual processing characterized by a larger involvement of areas implicated in attention, arousal and awareness for forward versus backward translation. Copyright © 2017 Elsevier Ltd. All rights reserved.

Do handwritten words magnify lexical effects in visual word recognition?

Science.gov (United States)

Perea, Manuel; Gil-López, Cristina; Beléndez, Victoria; Carreiras, Manuel

2016-01-01

An examination of how the word recognition system is able to process handwritten words is fundamental to formulate a comprehensive model of visual word recognition. Previous research has revealed that the magnitude of lexical effects (e.g., the word-frequency effect) is greater with handwritten words than with printed words. In the present lexical decision experiments, we examined whether the quality of handwritten words moderates the recruitment of top-down feedback, as reflected in word-frequency effects. Results showed a reading cost for difficult-to-read and easy-to-read handwritten words relative to printed words. But the critical finding was that difficult-to-read handwritten words, but not easy-to-read handwritten words, showed a greater word-frequency effect than printed words. Therefore, the inherent physical variability of handwritten words does not necessarily boost the magnitude of lexical effects.

Don’t words come easy?A psychophysical exploration of word superiority

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Randi eStarrfelt

2013-09-01

Full Text Available Words are made of letters, and yet sometimes it is easier to identify a word than a single letter. This word superiority effect (WSE has been observed when written stimuli are presented very briefly or degraded by visual noise. We compare performance with letters and words in three experiments, to explore the extents and limits of the WSE. Using a carefully controlled list of three letter words, we show that a word superiority effect can be revealed in vocal reaction times even to undegraded stimuli. With a novel combination of psychophysics and mathematical modelling, we further show that the typical WSE is specifically reflected in perceptual processing speed: single words are simply processed faster than single letters. Intriguingly, when multiple stimuli are presented simultaneously, letters are perceived more easily than words, and this is reflected both in perceptual processing speed and visual short term memory capacity. So, even if single words come easy, there is a limit to the word superiority effect.

Management of burning mouth syndrome taking into consideration various etiologic factors.

Science.gov (United States)

Kenchadze, R L; Ivereli, M B; Geladze, N M; Khachapuridze, N S; Bakhtadze, S Z

2013-05-01

The aim of the research was to detect the stomatologic, endocrine and psycho-neurologic status in patients with burning mouth syndrome, elaborate different diagnostic criteria and effective therapy for the patients with burning mouth syndrome. 92 patients with burning mouth syndrome were studied. Patients ranged in age from 28 to 72 years. The conducted studies gave the possibility to make conclusions, the most important of which are: burning mouth syndrome (BMS) is not only stomatologic problem; this psychosomatic syndrome belongs to gerontologic disease and tendency of its "rejuvenation" was revealed as well (in the current study --2 women (28 and 32 year old, and 38 year old man); degree of revelation of the symptoms of depression, anxiety, obsession and somatization is closely related with duration of the diseases. These symptoms are progressing together with aging and reach the peak at 60-70 years old. Individual scheme of therapy was developed on the background of clinico-paraclinical study.

HİZMET SATIN ALMA SÜRECİNDE KULAKTAN KULAĞA İLETİŞİMİN ETKİSİ

OpenAIRE

ÖZER, Leyla; ANTEPLİOĞLU, Pınar

2018-01-01

The purpose of this study is to investigate the impacts of word of mouth as a source of information during the process of service purchasing. Moreover, it is aimed to study the inclination of negative or positive word of mouth formation of customers, depending on the satisfaction level that emerges at the process of customers’ assessment of their service purchasing. For this purpose, the data were collected throughout the questionnaire. The results reveal that the word of mouth as an input in...

Deep sequencing of foot-and-mouth disease virus reveals RNA sequences involved in genome packaging.

Science.gov (United States)

Logan, Grace; Newman, Joseph; Wright, Caroline F; Lasecka-Dykes, Lidia; Haydon, Daniel T; Cottam, Eleanor M; Tuthill, Tobias J

2017-10-18

Non-enveloped viruses protect their genomes by packaging them into an outer shell or capsid of virus-encoded proteins. Packaging and capsid assembly in RNA viruses can involve interactions between capsid proteins and secondary structures in the viral genome as exemplified by the RNA bacteriophage MS2 and as proposed for other RNA viruses of plants, animals and human. In the picornavirus family of non-enveloped RNA viruses, the requirements for genome packaging remain poorly understood. Here we show a novel and simple approach to identify predicted RNA secondary structures involved in genome packaging in the picornavirus foot-and-mouth disease virus (FMDV). By interrogating deep sequencing data generated from both packaged and unpackaged populations of RNA we have determined multiple regions of the genome with constrained variation in the packaged population. Predicted secondary structures of these regions revealed stem loops with conservation of structure and a common motif at the loop. Disruption of these features resulted in attenuation of virus growth in cell culture due to a reduction in assembly of mature virions. This study provides evidence for the involvement of predicted RNA structures in picornavirus packaging and offers a readily transferable methodology for identifying packaging requirements in many other viruses. Importance In order to transmit their genetic material to a new host, non-enveloped viruses must protect their genomes by packaging them into an outer shell or capsid of virus-encoded proteins. For many non-enveloped RNA viruses the requirements for this critical part of the viral life cycle remain poorly understood. We have identified RNA sequences involved in genome packaging of the picornavirus foot-and-mouth disease virus. This virus causes an economically devastating disease of livestock affecting both the developed and developing world. The experimental methods developed to carry out this work are novel, simple and transferable to the

Effects of age and hearing loss on recognition of unaccented and accented multisyllabic words

Science.gov (United States)

Gordon-Salant, Sandra; Yeni-Komshian, Grace H.; Fitzgibbons, Peter J.; Cohen, Julie I.

2015-01-01

The effects of age and hearing loss on recognition of unaccented and accented words of varying syllable length were investigated. It was hypothesized that with increments in length of syllables, there would be atypical alterations in syllable stress in accented compared to native English, and that these altered stress patterns would be sensitive to auditory temporal processing deficits with aging. Sets of one-, two-, three-, and four-syllable words with the same initial syllable were recorded by one native English and two Spanish-accented talkers. Lists of these words were presented in isolation and in sentence contexts to younger and older normal-hearing listeners and to older hearing-impaired listeners. Hearing loss effects were apparent for unaccented and accented monosyllabic words, whereas age effects were observed for recognition of accented multisyllabic words, consistent with the notion that altered syllable stress patterns with accent are sensitive for revealing effects of age. Older listeners also exhibited lower recognition scores for moderately accented words in sentence contexts than in isolation, suggesting that the added demands on working memory for words in sentence contexts impact recognition of accented speech. The general pattern of results suggests that hearing loss, age, and cognitive factors limit the ability to recognize Spanish-accented speech. PMID:25698021

Dry Mouth (Xerostomia)

Science.gov (United States)

... mouth Trouble chewing, swallowing, tasting, or speaking A burning feeling in the mouth A dry feeling in the throat Cracked lips ... Food and Drug Administration provides information on dry mouth and offers advice for ... Syndrome Clinic NIDCR Sjogren’s Syndrome Clinic develops new therapies ...

Strong and long: effects of word length on phonological binding in verbal short-term memory.

Science.gov (United States)

Jefferies, Elizabeth; Frankish, Clive; Noble, Katie

2011-02-01

This study examined the effects of item length on the contribution of linguistic knowledge to immediate serial recall (ISR). Long words are typically recalled more poorly than short words, reflecting the greater demands that they place on phonological encoding, rehearsal, and production. However, reverse word length effects--that is, better recall of long than short words--can also occur in situations in which phonological maintenance is difficult, suggesting that long words derive greater support from long-term lexical knowledge. In this study, long and short words and nonwords (containing one vs. three syllables) were presented for immediate serial recall in (a) pure lists and (b) unpredictable mixed lists of words and nonwords. The mixed-list paradigm is known to disrupt the phonological stability of words, encouraging their phonemes to recombine with the elements of other list items. In this situation, standard length effects were seen for nonwords, while length effects for words were absent or reversed. A detailed error analysis revealed that long words were more robust to the mixed-list manipulation than short words: Their phonemes were less likely to be omitted and to recombine with phonemes from other list items. These findings support an interactive view of short-term memory, in which long words derive greater benefits from lexical knowledge than short words-especially when their phonological integrity is challenged by the inclusion of nonwords in mixed lists.

Effects of word-of-mouth on the behavior of Austrian blood donors: a case study of the Red Cross Blood Donation Service.

Science.gov (United States)

Martin, Sebastian; Greiling, Dorothea; Leibetseder, Nina

2017-12-13

The procurement of blood is an essential challenge of today's health care. Current studies emphasize the influence of word-of-mouth (WOM) on health care behavior, including blood donation. Still, there exists no study which systematically investigates how WOM affects the behavior of blood donors. Therefore, this paper aims to contribute to this lack of research by focusing on Austrian blood donors as possible receivers and senders of WOM. A survey was distributed to 300 donors of the Austrian Red Cross with a return of 245 surveys. The results highlight the strong influence of WOM on the awareness of the blood service and the willingness to donate blood. Further, structured and organized procedures, friendly employees and respectful interaction were found to be important factors determining willingness to recommend blood donation. Family members as well as friends are the preferred WOM-receivers and the personal face-to-face contact is the favored channel of communication. The results also show that WOM-behavior is strongly influenced by factors such as age, gender and donation frequency. By helping blood bank managers to better understand how WOM affects donation intention and behavior, this study provides a new approach to attract blood donors. © The Author 2017. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

THE SPECIAL STATUS OF EXOGENOUS WORD-FORMATION WITHIN THE GERMAN WORD-FORMATION SYSTEM

OpenAIRE

Zhilyuk Sergey Aleksandrovich

2014-01-01

The article presents the properties of exogenous word-formation system taking into account the existence of two word-formation systems in modern German. On the basis of foreign research which reveal modern trends in German word-formation connected with the internationalization and the development of new European Latin language. The author defines key features of exogenous word-formation, i.e. foreign origin of wordformation units, unmotivated units, unmotivated interchange in base and affixes...

Functional anatomic studies of memory retrieval for auditory words and visual pictures.

Science.gov (United States)

Buckner, R L; Raichle, M E; Miezin, F M; Petersen, S E

1996-10-01

Functional neuroimaging with positron emission tomography was used to study brain areas activated during memory retrieval. Subjects (n = 15) recalled items from a recent study episode (episodic memory) during two paired-associate recall tasks. The tasks differed in that PICTURE RECALL required pictorial retrieval, whereas AUDITORY WORD RECALL required word retrieval. Word REPETITION and REST served as two reference tasks. Comparing recall with repetition revealed the following observations. (1) Right anterior prefrontal activation (similar to that seen in several previous experiments), in addition to bilateral frontal-opercular and anterior cingulate activations. (2) An anterior subdivision of medial frontal cortex [pre-supplementary motor area (SMA)] was activated, which could be dissociated from a more posterior area (SMA proper). (3) Parietal areas were activated, including a posterior medial area near precuneus, that could be dissociated from an anterior parietal area that was deactivated. (4) Multiple medial and lateral cerebellar areas were activated. Comparing recall with rest revealed similar activations, except right prefrontal activation was minimal and activations related to motor and auditory demands became apparent (e.g., bilateral motor and temporal cortex). Directly comparing picture recall with auditory word recall revealed few notable activations. Taken together, these findings suggest a pathway that is commonly used during the episodic retrieval of picture and word stimuli under these conditions. Many areas in this pathway overlap with areas previously activated by a different set of retrieval tasks using stem-cued recall, demonstrating their generality. Examination of activations within individual subjects in relation to structural magnetic resonance images provided an-atomic information about the location of these activations. Such data, when combined with the dissociations between functional areas, provide an increasingly detailed picture of

English words structure, history, usage

CERN Document Server

Katamba, Francis

2015-01-01

How do we find the right word for the job? Where does that word come from? Why do we spell it like that? And how do we know what it means? Words are all around us - we use them every day to communicate our joys, fears, hopes, opinions, wishes and demands - but we don't often think about them too deeply. In this highly accessible introduction to English words, the reader will discover what the study of words can tell them about the extraordinary richness and complexity of our daily vocabulary and about the nature of language in general. Assuming no prior knowledge of linguistics, the book covers a wide range of topics, including the structure of words, the meaning of words, how their spelling relates to pronunciation, how new words are manufactured or imported from other languages, and how the meaning of words changes with the passage of time. It also investigates how the mind deals with words by highlighting the amazing intellectual feat performed routinely when the right word is retrieved from the mental dic...

Mouth ulcers

Science.gov (United States)

... Gingivostomatitis Herpes simplex ( fever blister ) Leukoplakia Oral cancer Oral lichen planus Oral thrush A skin sore caused by histoplasmosis may ... mouth Images Oral thrush Canker sore (aphthous ulcer) Lichen planus on the oral mucosa Mouth sores References Daniels TE, Jordan RC. ...

Integrating self-determined needs into the relationship among product design, willingness-to-pay a premium, and word-of-mouth: a cross-cultural gender-specific study.

Science.gov (United States)

Gilal, Faheem Gul; Zhang, Jian; Gilal, Naeem Gul; Gilal, Rukhsana Gul

2018-01-01

The present study integrates self-determined needs satisfaction into a relationship between product design (eg, aesthetic, functional, and symbolic design) and consumer behavior (eg, willingness-to-pay [WTP] a premium and negative word-of-mouth [WOM]) and to explore whether gender can differentiate the effects of aesthetic, functional, and symbolic product designs on self-determined needs satisfaction. To this end, participants from Pakistan and China were recruited, and the hypotheses for this study were tested using structural equation modeling and SPSS-PROCESS. The effects of three product designs on self-determined needs satisfaction were significantly positive across samples. The results further show that self-determined needs satisfaction had the strongest positive effect on WTP a premium and the strongest negative effect on vindictive WOM for Pakistanis. Self-determined needs frustration had the strongest negative effect on the WTP a premium for Chinese participants and an equivalent magnitude effect on vindictive WOM for Pakistani and Chinese participants. The cross-cultural gender-specific findings revealed that Pakistani men are more aesthetic and hedonic than women in Pakistan. Surprisingly, Chinese women resemble Pakistani men in the sense that they prefer aesthetically pleasing products. Chinese men resemble Pakistani women in terms of little interest in symbolic products, whereas Chinese women and Pakistani men respond similarly regarding their decisions to choose symbolic products. To the best of the authors' knowledge, the present study is one of the initial attempts to integrate self-determined needs into the relationship between product design and consumer WTP a premium and WOM, and further explore cross-cultural gender-specific differences across Pakistan and China. The findings of the present study may help international marketers in terms of segmenting, targeting, and positioning their markets.

The Low-Frequency Encoding Disadvantage: Word Frequency Affects Processing Demands

OpenAIRE

Diana, Rachel A.; Reder, Lynne M.

2006-01-01

Low-frequency words produce more hits and fewer false alarms than high-frequency words in a recognition task. The low-frequency hit rate advantage has sometimes been attributed to processes that operate during the recognition test (e.g., L. M. Reder et al., 2000). When tasks other than recognition, such as recall, cued recall, or associative recognition, are used, the effects seem to contradict a low-frequency advantage in memory. Four experiments are presented to support the claim that in ad...

A pragmatic evidence-based clinical management algorithm for burning mouth syndrome.

Science.gov (United States)

Kim, Yohanan; Yoo, Timothy; Han, Peter; Liu, Yuan; Inman, Jared C

2018-04-01

Burning mouth syndrome is a poorly understood disease process with no current standard of treatment. The goal of this article is to provide an evidence-based, practical, clinical algorithm as a guideline for the treatment of burning mouth syndrome. Using available evidence and clinical experience, a multi-step management algorithm was developed. A retrospective cohort study was then performed, following STROBE statement guidelines, comparing outcomes of patients who were managed using the algorithm and those who were managed without. Forty-seven patients were included in the study, with 21 (45%) managed using the algorithm and 26 (55%) managed without. The mean age overall was 60.4 ±16.5 years, and most patients (39, 83%) were female. Cohorts showed no statistical difference in age, sex, overall follow-up time, dysgeusia, geographic tongue, or psychiatric disorder; xerostomia, however, was significantly different, skewed toward the algorithm group. Significantly more non-algorithm patients did not continue care (69% vs. 29%, p =0.001). The odds ratio of not continuing care for the non-algorithm group compared to the algorithm group was 5.6 [1.6, 19.8]. Improvement in pain was significantly more likely in the algorithm group ( p =0.001), with an odds ratio of 27.5 [3.1, 242.0]. We present a basic clinical management algorithm for burning mouth syndrome which may increase the likelihood of pain improvement and patient follow-up. Key words: Burning mouth syndrome, burning tongue, glossodynia, oral pain, oral burning, therapy, treatment.

Foot-and-mouth disease

DEFF Research Database (Denmark)

Belsham, Graham; Charleston, Bryan; Jackson, Terry

2009-01-01

Foot-and-mouth disease is an economically important, highly contagious, disease of cloven-hoofed animals characterized by the appearance of vesicles (blisters) on the feet and in and around the mouth. The causative agent, foot-and-mouth disease virus, was the first mammalian virus to be discovered...

Foot-and-Mouth Disease

DEFF Research Database (Denmark)

Belsham, Graham; Charleston, Bryan; Jackson, Terry

2015-01-01

Foot‐and‐mouth disease (FMD) is an economically important, highly contagious disease of cloven‐hoofed animals characterised by the appearance of vesicles (blisters) on the feet and in, and around, the mouth. The causative agent, foot‐and‐mouth disease virus (FMDV), was the first mammalian virus...

Get rich quick: the signal to respond procedure reveals the time course of semantic richness effects during visual word recognition.

Science.gov (United States)

Hargreaves, Ian S; Pexman, Penny M

2014-05-01

According to several current frameworks, semantic processing involves an early influence of language-based information followed by later influences of object-based information (e.g., situated simulations; Santos, Chaigneau, Simmons, & Barsalou, 2011). In the present study we examined whether these predictions extend to the influence of semantic variables in visual word recognition. We investigated the time course of semantic richness effects in visual word recognition using a signal-to-respond (STR) paradigm fitted to a lexical decision (LDT) and a semantic categorization (SCT) task. We used linear mixed effects to examine the relative contributions of language-based (number of senses, ARC) and object-based (imageability, number of features, body-object interaction ratings) descriptions of semantic richness at four STR durations (75, 100, 200, and 400ms). Results showed an early influence of number of senses and ARC in the SCT. In both LDT and SCT, object-based effects were the last to influence participants' decision latencies. We interpret our results within a framework in which semantic processes are available to influence word recognition as a function of their availability over time, and of their relevance to task-specific demands. Copyright © 2014 Elsevier B.V. All rights reserved.

Mirror Neurons, the Representation of Word meaning, and the Foot of the Third Left Frontal Convolution

Science.gov (United States)

de Zubicaray, Greig; Postle, Natasha; McMahon, Katie; Meredith, Matthew; Ashton, Roderick

2010-01-01

Previous neuroimaging research has attempted to demonstrate a preferential involvement of the human mirror neuron system (MNS) in the comprehension of effector-related action word (verb) meanings. These studies have assumed that Broca's area (or Brodmann's area 44) is the homologue of a monkey premotor area (F5) containing mouth and hand mirror…

The Impact of the Internet Word-of-mouth on Consumers and the Shaping of the Internet Word-of-mouth%网络口碑对消费者的影响与网络口碑的塑造

Institute of Scientific and Technical Information of China (English)

董琰

2016-01-01

The emergence of growing number of open consumer platforms makes consumers enjoy the convenience of shopping and the Internet word‐of‐mouth increasingly important in the position .With the popularization of the Internet consumption patterns ,Internet word‐of‐mouth is becoming a guiding force in consumers’ decision‐making as well as the key factor which determines the success of the In‐ternet platform marketing .More attention should be paid to the Internet word‐of‐mouth ,the full use of the network channels ,the positive guide to the Internet public opinions and Internet events to ef‐fectively promote the development of national consumption .Innovative thinking should be used for self -recommendation of fine products .Besides ,leaders’ opinions and hot topic creation can be em‐ployed to expand the impact and draw attention respectively .All these can play a leading role in at‐tracting consumers .%越来越多开放式消费平台的兴起，让我们享受了购物的便利，同时也让网络口碑居于越来越重要的地位。随着互联网消费模式的普及，网络口碑成为影响消费者决策的重要导向性力量，也成为决定互联网平台营销成败的关键因素之一。重视网络口碑，善用网络渠道，对网络舆论和网络事件做正向引导，才能更有效的促进国民消费的良性发展。运用创新思维对优良品质自发推荐，利用意见领袖扩大影响和适时的制造话题引发关注，起到引领消费意向的作用。

SAĞLIK KURUMLARINDA AĞIZDAN AĞIZA PAZARLAMA VE BİR PİLOT ÇALIŞMA - WORD OF MOUTH MARKETING IN HEALTH CARE ORGANIZATIONS AND A PILOT STUDY

Directory of Open Access Journals (Sweden)

Beyza UZUNAL

2012-11-01

Full Text Available Özet:Sağlık hizmetleri kişilerin sağlığının korunması, teşhis,tedavi ve bakım için kişisel ve kurumsal olarak kamu veya özelşahısların vermiş olduğu hizmetler olarak tanımlanabilir.Sağlık hizmeti sunan kuruluşlarda pazarlamanın amacı;işletme amaçlarına uygun olarak hedef pazarın tatmindüzeyini geliştirerek, tüketicilerin beklentilerini karşılayandaha nitelikli hizmetleri sunmaktır.Günümüzde sağlık hizmetleri, profesyonel işletmecilikanlayışıyla şekillenmektedir. Artık sağlık yöneticilerininhedefleri arasında, daha çok hastayı çekerek gelen hastalarımemnun etmek ve hastanın tekrar aynı hastaneyi tercihetmesini sağlamak yer almaktadır.Ağızdan ağıza pazarlama ise güvene dayanan, tüketicilerinçevrelerindeki sosyal bağlantılarıyla ve diğer tüketicilerleürünler / hizmetler / markalar hakkındaki bilgi alışverişidir.Günümüzde tüketicilerin kendi aralarında bilgi vedeneyimlerini paylaşımı, geleneksel reklam ve pazarlamafaaliyetleriyle birlikte giderek artan bir öneme sahip olmayabaşlamıştır.Bu çalışmada genel anlamda ağızdan ağıza pazarlamanıntemel kavramları hakkında bilgi verilerek, sağlık sektöründeağızdan ağza pazarlamanın etkinliği anlaşılmaya çalışılmıştır.Abstract:Health care can be described as service personallyand institutionally by public or private operations in order todiagnosis, treatment and care the health of individuals. Aim ofmarketing in institutions offering health care to improve thelevel target market’s satisfaction and the institutions is toreach by presenting more qualified service to meet theexpectancy of consumersNowadays health care services are shaped by a professionalbusiness approach. Among the objectives of health caremanagers who take more satisfied patients by pulling them andthe patients prefer to allow a repetition of the same hospital islocated.Word of mouth marketing is basically sharing

Peran Mediasi Citra Merek dan Persepsi Risiko pada Hubungan antara Electronic Word of Mouth (E-WOM dan Minat Beli (Studi pada Konsumen Kosmetik E-Commerce di Solo Raya

Directory of Open Access Journals (Sweden)

Zahra Noor Eriza

2017-06-01

Electronic word of mouth (E-WOM banyak dimanfaatkan konsumen untuk menggali informasi mengenai suatu produk. Informasi yang diperoleh dari berbagai sumber di internet akan mempengaruhi persepsi konsumen terhadap citra merek, risiko dan mendorong minat beli konsumen. Penelitian ini menganalisis peran mediasi citra merek dan persepsi risiko pada hubungan E-WOM dan minat beli. Sampel penelitian ini terdiri dari 149 konsumen di Solo Raya yang telah melakukan pembelian kosmetik melalui e-commerce. Hasil penelitian menunjukkan bahwa E-WOM berpengaruh positif terhadap minat beli dan citra merek. Pengujian regresi mediasi menyimpulkan bahwa citra merek memediasi secara parsial hubungan E-WOM dan minat beli. Hasil tersebut mengartikan bahwa aktivitas membaca ulasan produk di internet akan memberikan informasi mengenai manfaat dan keunggulan produk sehingga konsumen akan merasa yakin bahwa mereka memilih produk yang tepat dan mendorong minat beli konsumen. Sedangkan E-WOM berpengaruh negatif terhadap persepsi risiko namun tidak memediasi hubungan E-WOM dan minat beli.   Kata kunci : E-WOM, Minat Beli, Citra Merek, Persepsi Risiko.

Resolving Semantic Interference during Word Production Requires Central Attention

Science.gov (United States)

Kleinman, Daniel

2013-01-01

The semantic picture-word interference task has been used to diagnose how speakers resolve competition while selecting words for production. The attentional demands of this resolution process were assessed in 2 dual-task experiments (tone classification followed by picture naming). In Experiment 1, when pictures and distractor words were presented…

Maximum opening of the mouth by mouth prop during dental procedures increases the risk of upper airway constriction

Directory of Open Access Journals (Sweden)

Hiroshi Ito

2010-05-01

Full Text Available Hiroshi Ito1, Hiroyoshi Kawaai1, Shinya Yamazaki1, Yosuke Suzuki21Division of Systemic Management, Department of Oral Function, 2Division of Radiology and Diagnosis, Department of Medical Sciences, Ohu University, Post Graduate School of Dentistry, Koriyama City, Fukushima Prefecture, JapanAbstract: From a retrospective evaluation of data on accidents and deaths during dental procedures, it has been shown that several patients who refused dental treatment died of asphyxia during dental procedures. We speculated that forcible maximum opening of the mouth by using a mouth prop triggers this asphyxia by affecting the upper airway. Therefore, we assessed the morphological changes of the upper airway following maximal opening of the mouth. In 13 healthy adult volunteers, the sagittal diameter of the upper airway on lateral cephalogram was measured between the two conditions; closed mouth and maximally open mouth. The dyspnea in each state was evaluated by a visual analog scale. In one subject, a computed tomograph (CT was taken to assess the three-dimensional changes in the upper airway. A significant difference was detected in the mean sagittal diameter of the upper airway following use of the prop (closed mouth: 18.5 ± 3.8 mm, maximally open mouth: 10.4 ± 3.0 mm. All subjects indicated upper airway constriction and significant dyspnea when their mouth was maximally open. Although a CT scan indicated upper airway constriction when the mouth was maximally open, muscular compensation was admitted. Our results further indicate that the maximal opening of the mouth narrows the upper airway diameter and leads to dyspnea. The use of a prop for the patient who has communication problems or poor neuromuscular function can lead to asphyxia. When the prop is used for patient refusal in dentistry, the respiratory condition should be monitored strictly, and it should be kept in mind that the “sniffing position” is effective for avoiding upper airway

The Penefit of Salience: Salient Accented, but Not Unaccented Words Reveal Accent Adaptation Effects.

Science.gov (United States)

Grohe, Ann-Kathrin; Weber, Andrea

2016-01-01

In two eye-tracking experiments, the effects of salience in accent training and speech accentedness on spoken-word recognition were investigated. Salience was expected to increase a stimulus' prominence and therefore promote learning. A training-test paradigm was used on native German participants utilizing an artificial German accent. Salience was elicited by two different criteria: production and listening training as a subjective criterion and accented (Experiment 1) and canonical test words (Experiment 2) as an objective criterion. During training in Experiment 1, participants either read single German words out loud and deliberately devoiced initial voiced stop consonants (e.g., Balken-"beam" pronounced as (*) Palken), or they listened to pre-recorded words with the same accent. In a subsequent eye-tracking experiment, looks to auditorily presented target words with the accent were analyzed. Participants from both training conditions fixated accented target words more often than a control group without training. Training was identical in Experiment 2, but during test, canonical German words that overlapped in onset with the accented words from training were presented as target words (e.g., Palme-"palm tree" overlapped in onset with the training word (*) Palken) rather than accented words. This time, no training effect was observed; recognition of canonical word forms was not affected by having learned the accent. Therefore, accent learning was only visible when the accented test tokens in Experiment 1, which were not included in the test of Experiment 2, possessed sufficient salience based on the objective criterion "accent." These effects were not modified by the subjective criterion of salience from the training modality.

Dry Mouth (Xerostomia)

Science.gov (United States)

... Finding Dental Care Home Health Info Health Topics Dry Mouth Saliva, or spit, is made by the salivary ... help keep teeth strong and fight tooth decay. Dry mouth, also called xerostomia (ZEER-oh-STOH-mee-ah), ...

Amphioxus mouth after dorso-ventral inversion.

Science.gov (United States)

Kaji, Takao; Reimer, James D; Morov, Arseniy R; Kuratani, Shigeru; Yasui, Kinya

2016-01-01

Deuterostomes (animals with 'secondary mouths') are generally accepted to develop the mouth independently of the blastopore. However, it remains largely unknown whether mouths are homologous among all deuterostome groups. Unlike other bilaterians, in amphioxus the mouth initially opens on the left lateral side. This peculiar morphology has not been fully explained in the evolutionary developmental context. We studied the developmental process of the amphioxus mouth to understand whether amphioxus acquired a new mouth, and if so, how it is related to or differs from mouths in other deuterostomes. The left first somite in amphioxus produces a coelomic vesicle between the epidermis and pharynx that plays a crucial role in the mouth opening. The vesicle develops in association with the amphioxus-specific Hatschek nephridium, and first opens into the pharynx and then into the exterior as a mouth. This asymmetrical development of the anterior-most somites depends on the Nodal-Pitx signaling unit, and the perturbation of laterality-determining Nodal signaling led to the disappearance of the vesicle, producing a symmetric pair of anterior-most somites that resulted in larvae lacking orobranchial structures. The vesicle expressed bmp2/4, as seen in ambulacrarian coelomic pore-canals, and the mouth did not open when Bmp2/4 signaling was blocked. We conclude that the amphioxus mouth, which uniquely involves a mesodermal coelomic vesicle, shares its evolutionary origins with the ambulacrarian coelomic pore-canal. Our observations suggest that there are at least three types of mouths in deuterostomes, and that the new acquisition of chordate mouths was likely related to the dorso-ventral inversion that occurred in the last common ancestor of chordates.

Alpha lipoic acid efficacy in burning mouth syndrome. A controlled clinical trial

Science.gov (United States)

Palacios-Sánchez, Begoña; Cerero-Lapiedra, Rocío; Llamas-Martínez, Silvia; Esparza-Gómez, Germán

2015-01-01

Background A double-blind placebo-controlled trial was conducted in order to evaluate the efficacy of alpha lipoic acid (ALA) and determine the statistical significance of the outcome variables. Burning mouth syndrome (BMS) is defined as an oral burning sensation in the absence of clinical signs which could justify the syndrome. Recent studies suggest the existence of neurological factors as a possible cause of the disease. Material and Methods 60 patients with BMS, in two groups: case group with 600 mg/day and placebo as control group; with follow up of 2 months. Results 64% of ALA patients reported some level of improvement, with a level of maintenance of 68.75% one month after treatment. 27.6% of the placebo group also demonstrated some reduction in BMS symptoms. Conclusions Long-term evolution and the intensity of symptoms are variables that reduce the probability of improvement with ALA treatment. Key words: Burning mouth syndrome, neuropathy, alpha lipoic acid. PMID:26034927

Morphology and morphometry of the human sublingual glands in mouth floor enlargements of edentulous patients

Directory of Open Access Journals (Sweden)

Josiane Costa Rodrigues de SA

2013-12-01

Full Text Available Asymptomatic mouth floor enlargements may be observed in edentulous patients. These masses, which protrude from the mouth floor, may complicate the fitting of dentures and require surgery. Whether this "entity" may be considered an anatomical variation of the mouth floor or represent specific alterations in the sublingual gland is not known. Objective: The aim of this work is to investigate the morphological and morphometric aspects of the sublingual glands of edentulous patients with mouth floor enlargements and compare the glands of these patients with the sublingual glands of human cadavers. Material and Methods: Microscopic evaluation was performed on human sublingual glands from edentulous patients with mouth floor enlargements (n=20 and edentulous cadavers (n=20. The patients and cadavers were of similar ages. The data were compared using Mann-Whitney U, Fisher's exact and Student's t tests (p0.05. Only the variables "autolysis" and "congested blood vessels" presented statistical difference between groups (p=0.014; p=0.043. The morphometric study revealed that the volume densities of acini, ducts, stroma and adipose tissue were similar between the groups (p>0.05. CONCLUSION: The microscopic characteristics of the sublingual glands in mouth floor enlargements in edentulous patients correspond to characteristics associated with the normal aging process. The glands are not pathological and represent an age-related alteration that occurs with or without the presence of the mouth floor enlargements.

Reading in developmental prosopagnosia: Evidence for a dissociation between word and face recognition.

Science.gov (United States)

Starrfelt, Randi; Klargaard, Solja K; Petersen, Anders; Gerlach, Christian

2018-02-01

Recent models suggest that face and word recognition may rely on overlapping cognitive processes and neural regions. In support of this notion, face recognition deficits have been demonstrated in developmental dyslexia. Here we test whether the opposite association can also be found, that is, impaired reading in developmental prosopagnosia. We tested 10 adults with developmental prosopagnosia and 20 matched controls. All participants completed the Cambridge Face Memory Test, the Cambridge Face Perception test and a Face recognition questionnaire used to quantify everyday face recognition experience. Reading was measured in four experimental tasks, testing different levels of letter, word, and text reading: (a) single word reading with words of varying length,(b) vocal response times in single letter and short word naming, (c) recognition of single letters and short words at brief exposure durations (targeting the word superiority effect), and d) text reading. Participants with developmental prosopagnosia performed strikingly similar to controls across the four reading tasks. Formal analysis revealed a significant dissociation between word and face recognition, as the difference in performance with faces and words was significantly greater for participants with developmental prosopagnosia than for controls. Adult developmental prosopagnosics read as quickly and fluently as controls, while they are seemingly unable to learn efficient strategies for recognizing faces. We suggest that this is due to the differing demands that face and word recognition put on the perceptual system. (PsycINFO Database Record (c) 2018 APA, all rights reserved).

Analysis of normal anatomy of oral cavity in open-mouth view with CT and MRI; comparison with closed-mouth view

International Nuclear Information System (INIS)

Kim, Chan Ho; Kim, Seong Min; Cheon, Bont Jin; Huh, Jin Do; Joh, Young Duk

2001-01-01

When MRI and CT of the oral cavity utilize the traditional closed-mouth approach, direct contact between the tongue and surrounding structures may give rise to difficulty in recognizing the anatomy involved and demonstrating the possible presence of pathologic features. We describe a more appropriate scan technique, involving open-mouthed imaging, which may be used to demonstrate the anatomy of the oral cavity in detail. Axial and coronal MR imaging and axial CT scanning were performed in 14 healthy volunteers, using both the closed and open-mouth approach. For the latter, a mouth-piece was put in place prior to examination. In all volunteers, open-mouth MR and CT examinations involved the same parameters as the corresponding closed-mouth procedures. The CT and MR images obtained by each method were compared, particular attention being paid to the presence and symmetry of motion artifact of the tongue and the extent of air space in the oral cavity. Comparative imaging analysis was based on the recognition of 13 structures around the boundaries of the mouth. For statistical analysis, student's test was used and a p value<0.05 was considered significant. Due to symmetry of the tongue, a less severe motion artifact, and increased air space in the oral cavity, the open-mouth method produced excellent images. The axial and coronal MR images thus obtained were superior in terms of demarcation of the inferior surface and dortsum of the tongue, gingiva, buccal surface and buccal vestivule to those obtained with the mouth closed (p<0.05). In addition, axial MR images obtained with the mouth open showed better demarcation of structures at the lingual margin and anterior belly of the digastric muscle (p<0.05), while coronal MR images of the base of the tongue, surface of the hard palate, soft palate, and uvula, were also superior (p<0.05). Open-mouth CT provided better images at the lingual margin, dorsum of the tongue and buccal surface than the closed-mouth approach (p<0

COGNITIVE ANALYSIS OF THE READING IN THE PROCESS RECOGNITION OF WORDS

Directory of Open Access Journals (Sweden)

Jussara Oliveira Araújo

2016-07-01

Full Text Available The reading is a hard activity to being developed, demanding an extensive learning. On this perspective, the objective is describe and analyze the abilities of recognition of words through of Model of Recognition of the Words, proposed by Ellis (1995. The results could contribute to a more efficient pedagogical practice in the formation of reading competence.

Motives behind positive electronic Word-of-Mouth on social networking sites : So, why do you "like" that?

OpenAIRE

Jansson, Christine; Zakharkina, Polina

2013-01-01

Consumers are increasingly engaging with brands on social networking sites (SNS) through activities such as sharing, commenting, liking and recommending products or brands to other consumers. These types of recommendations are referred to as electronic word‐of‐mouth (eWOM) and are proven to have a significant influence on consumers’ purchasing decisions. Previous research has investigated motives for traditional WOM and motives for eWOM on opinion platforms. This study proposes that eWOM on S...

Curation-Based Network Marketing: Strategies for Network Growth and Electronic Word-of-Mouth Diffusion

Science.gov (United States)

Church, Earnie Mitchell, Jr.

2013-01-01

In the last couple of years, a new aspect of online social networking has emerged, in which the strength of social network connections is based not on social ties but mutually shared interests. This dissertation studies these "curation-based" online social networks (CBN) and their suitability for the diffusion of electronic word-of-mouth…

THE SPECIAL STATUS OF EXOGENOUS WORD-FORMATION WITHIN THE GERMAN WORD-FORMATION SYSTEM

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Zhilyuk Sergey Aleksandrovich

2014-06-01

Full Text Available The article presents the properties of exogenous word-formation system taking into account the existence of two word-formation systems in modern German. On the basis of foreign research which reveal modern trends in German word-formation connected with the internationalization and the development of new European Latin language. The author defines key features of exogenous word-formation, i.e. foreign origin of wordformation units, unmotivated units, unmotivated interchange in base and affixes as well as limited distribution rules in combination with German word-formation. The article analyzes various approaches to word-division, as well as motivated and unmotivated interchange of consonants in bases and in affixes. Unmotivated interchange showcases a special status of the exogenous word-formation within German. Another item covered by the article is the issue of confix. The article has opinions of researchers about correctness of its separation and a list of its features. The author presents his definition of confix: a confix is a bound exogenous word-formation unit with a certain lexical and semantic meaning and joining other units directly or indirectly (through linking morpheme -o-, which is able to make a base. Moreover, some confixes are able to participate at word-combination and have unlimited distribution. So far, confix showcases the integration of exogenous word-formation and traditional German word-formation. The research proves the special status of exogenous word-formation in German. Its results can be used as a base for further analysis of co-existing word-formation systems in German and determination of their characteristic features.

Characterisation of foot-and-mouth disease virus strains circulating in Turkey during 1996-2004

DEFF Research Database (Denmark)

Parlak, Ü.; Özyörük, F.; Knowles, N.J.

2007-01-01

Two genotypes of foot-and-mouth disease virus serotype A were identified as the cause of disease outbreaks in Turkey during 1996-2004, while serotype O strains, identified during the same period, seem to represent an evolutionary continuum, and Asia1 strains were only rarely identified. The data...... genotypes. It is suggested that further studies to reveal the nature of the difference in epidemiological dynamics of type A and type O strains might lead to an understanding of the measures required to control foot-and-mouth disease in islands of persistent circulation....

The impact of e-WOM on destination image, attitude toward destination and travel intention

OpenAIRE

RAMDAN MUHAMAD RIZKY; RAHARDJO KUSDI; ABDILLAH YUSRI

2017-01-01

Electronic word of mouth (e-WOM) is a new development of word of mouth by using social media platform to interact in the internet. Current studies only examine the model on its own basis by using theory planned behavior (TPB). Based on this idea, this research is trying to examine the model of e-WOM, Destination Image, Attitude Toward Destination together to reveal which factor that give the greater effects against travel intention both direct effect, indirect effects and total effects. The s...

Actual Arabic loan-words of religious content (on the material of modern foreign words

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Al Shammari Majid Jamil Ashur

2015-03-01

Full Text Available Application of thematic classification of actual vocabulary as a whole to the formation of loan words allows to see the uniqueness of seperate groups of the vocabulary. English loan words prevail relating to the sphere of economy, science and technology, loan words from Arabic dominate from the religious vocabulary. Application of field approach to the analysis of actual religious Arabisms revealed both nuclear and peripheral components of the field. At the core of the field there are such Arabisms as Allah and Islam, which can be characterized as key words. However, in unifying the features of these words vary at a number of parameters. The word Allah has zero derivation productivity and at lexicographical description (as opposed to functioning in the language of the media is free of connotations. Arabism, Islam, by contrast, has a high derivation productivity and derived words can express evaluation. Lexicographic description of the Arabism Islam is also quite diverse stylistically and in contents. The core of the field “Muslim religion” also includes a number of words fixed in most modern dictionaries of foreign words. At the periphery of the field there are Arabisms that do not have high levels of frequency, but at the same time as an indicator of dominant Arabisms of religious content among topical Arabisms.

Acoustic rhinometry in mouth breathing patients: a systematic review.

Science.gov (United States)

Melo, Ana Carolina Cardoso de; Gomes, Adriana de Oliveira de Camargo; Cavalcanti, Arlene Santos; Silva, Hilton Justino da

2015-01-01

When there is a change in the physiological pattern of nasal breathing, mouth breathing may already be present. The diagnosis of mouth breathing is related to nasal patency. One way to access nasal patency is by acoustic rhinometry. To systematically review the effectiveness of acoustic rhinometry for the diagnosis of patients with mouth breathing. Electronic databases LILACS, MEDLINE via PubMed and Bireme, SciELO, Web of Science, Scopus, PsycInfo, CINAHL, and Science Direct, from August to December 2013, were consulted. 11,439 articles were found: 30 from LILACS, 54 from MEDLINE via Bireme, 5558 from MEDLINE via PubMed, 11 from SciELO, 2056 from Web of Science, 1734 from Scopus, 13 from PsycInfo, 1108 from CINAHL, and 875 from Science Direct. Of these, two articles were selected. The heterogeneity in the use of equipment and materials for the assessment of respiratory mode in these studies reveals that there is not yet consensus in the assessment and diagnosis of patients with mouth breathing. According to the articles, acoustic rhinometry has been used for almost twenty years, but controlled studies attesting to the efficacy of measuring the geometry of nasal cavities for complementary diagnosis of respiratory mode are warranted. Copyright © 2014 Associação Brasileira de Otorrinolaringologia e Cirurgia Cérvico-Facial. Published by Elsevier Editora Ltda. All rights reserved.

Chinese translation norms for 1,429 English words.

Science.gov (United States)

Wen, Yun; van Heuven, Walter J B

2017-06-01

We present Chinese translation norms for 1,429 English words. Chinese-English bilinguals (N = 28) were asked to provide the first Chinese translation that came to mind for 1,429 English words. The results revealed that 71 % of the English words received more than one correct translation indicating the large amount of translation ambiguity when translating from English to Chinese. The relationship between translation ambiguity and word frequency, concreteness and language proficiency was investigated. Although the significant correlations were not strong, results revealed that English word frequency was positively correlated with the number of alternative translations, whereas English word concreteness was negatively correlated with the number of translations. Importantly, regression analyses showed that the number of Chinese translations was predicted by word frequency and concreteness. Furthermore, an interaction between these predictors revealed that the number of translations was more affected by word frequency for more concrete words than for less concrete words. In addition, mixed-effects modelling showed that word frequency, concreteness and English language proficiency were all significant predictors of whether or not a dominant translation was provided. Finally, correlations between the word frequencies of English words and their Chinese dominant translations were higher for translation-unambiguous pairs than for translation-ambiguous pairs. The translation norms are made available in a database together with lexical information about the words, which will be a useful resource for researchers investigating Chinese-English bilingual language processing.

From Word Alignment to Word Senses, via Multilingual Wordnets

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Dan Tufis

2006-05-01

Full Text Available Most of the successful commercial applications in language processing (text and/or speech dispense with any explicit concern on semantics, with the usual motivations stemming from the computational high costs required for dealing with semantics, in case of large volumes of data. With recent advances in corpus linguistics and statistical-based methods in NLP, revealing useful semantic features of linguistic data is becoming cheaper and cheaper and the accuracy of this process is steadily improving. Lately, there seems to be a growing acceptance of the idea that multilingual lexical ontologisms might be the key towards aligning different views on the semantic atomic units to be used in characterizing the general meaning of various and multilingual documents. Depending on the granularity at which semantic distinctions are necessary, the accuracy of the basic semantic processing (such as word sense disambiguation can be very high with relatively low complexity computing. The paper substantiates this statement by presenting a statistical/based system for word alignment and word sense disambiguation in parallel corpora. We describe a word alignment platform which ensures text pre-processing (tokenization, POS-tagging, lemmatization, chunking, sentence and word alignment as required by an accurate word sense disambiguation.

The Influence of Orthographic Neighborhood Density and Word Frequency on Visual Word Recognition: Insights from RT Distributional Analyses

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Stephen Wee Hun eLim

2016-03-01

Full Text Available The effects of orthographic neighborhood density and word frequency in visual word recognition were investigated using distributional analyses of response latencies in visual lexical decision. Main effects of density and frequency were observed in mean latencies. Distributional analyses, in addition, revealed a density x frequency interaction: for low-frequency words, density effects were mediated predominantly by distributional shifting whereas for high-frequency words, density effects were absent except at the slower RTs, implicating distributional skewing. The present findings suggest that density effects in low-frequency words reflect processes involved in early lexical access, while the effects observed in high-frequency words reflect late postlexical checking processes.

Older and Wiser: Older Adults’ Episodic Word Memory Benefits from Sentence Study Contexts

Science.gov (United States)

Matzen, Laura E.; Benjamin, Aaron S.

2013-01-01

A hallmark of adaptive cognition is the ability to modulate learning in response to the demands posed by different types of tests and different types of materials. Here we evaluate how older adults process words and sentences differently by examining patterns of memory errors. In two experiments, we explored younger and older adults’ sensitivity to lures on a recognition test following study of words in these two types of contexts. Among the studied words were compound words such as “blackmail” and “jailbird” that were related to conjunction lures (e.g. “blackbird”) and semantic lures (e.g. “criminal”). Participants engaged in a recognition test that included old items, conjunction lures, semantic lures, and unrelated new items. In both experiments, younger and older adults had the same general pattern of memory errors: more incorrect endorsements of semantic than conjunction lures following sentence study and more incorrect endorsements of conjunction than semantic lures following list study. The similar pattern reveals that older and younger adults responded to the constraints of the two different study contexts in similar ways. However, while younger and older adults showed similar levels of memory performance for the list study context, the sentence study context elicited superior memory performance in the older participants. It appears as though memory tasks that take advantage of greater expertise in older adults--in this case, greater experience with sentence processing--can reveal superior memory performance in the elderly. PMID:23834493

Epidermoid Cyst in the Floor of the Mouth of a 3-Year-Old

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Rossana Pascual Dabán

2015-01-01

Full Text Available Epidermoid cysts are a rare entity in the oral cavity and are even less frequent in the floor of the mouth, representing less than 0.01% of all the cases. We present the case of a 3-year-old girl with a growth in the floor of the mouth with 2 months of evolution and without changes since it was discovered by her parents. The lesion was asymptomatic; it did not cause dysphagia, dyspnea, or any other alteration. A CT scan with contrast was done which revealed the location and exact size of the lesion, allowing an intraoral approach for its excision. The histological examination confirmed the clinical speculation of an epidermoid cyst.

Comparison of the Streptococcus mutans and Lactobacillus colony count changes in saliva following chlorhexidine (0.12% mouth rinse, combination mouth rinse, and green tea extract (0.5% mouth rinse in children

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Rahul J Hegde

2017-01-01

Full Text Available Background: Compounds present in green tea have been shown to inhibit the growth and activity of bacteria associated with oral infections. The purpose of this study was to compare the efficacy of chlorhexidine (0.12% mouth rinse and combination (chlorhexidine and sodium fluoride mouth rinse to that of green tea extract (0.5% mouth rinse in reducing the salivary count of Streptococcus mutans and Lactobacillus in children. Materials and Methods: The sample for the study consisted of 75 school children aged 8–12 years with four or more (decay component of decayed, missing, and filled teeth index. Children were divided randomly into three equal groups and were asked to rinse with the prescribed mouth rinse once daily for 2 weeks after breakfast under supervision. Nonstimulated whole salivary sample (2 ml was collected at baseline and postrinsing and tested for the colony forming units of S. mutans and Lactobacillus. Results: The results of the study indicate that there was a statistically significant reduction in S. mutans and lactobacilli count in all the three study groups. The statistically significant reduction in the mean S. mutans and lactobacilli counts were more in 0.12% chlorhexidine group than in the combination mouth rinse and 0.5% green tea mouth rinse group. There was no statistically significant difference in the reduction of S. mutans and lactobacilli count between combination mouth rinse group and 0.5% green tea mouth rinse group. Conclusion: Green tea mouth rinse can be a promising preventive therapy worldwide for the prevention of dental caries.

Burning mouth syndrome

OpenAIRE

Zakrzewska, Joanna; Buchanan, John A. G.

2016-01-01

Burning mouth syndrome is a debilitating medical condition affecting nearly 1.3 million of Americans. Its common features include a burning painful sensation in the mouth, often associated with dysgeusia and xerostomia, despite normal salivation. Classically, symptoms are better in the morning, worsen during the day and typically subside at night. Its etiology is largely multifactorial, and associated medical conditions may include gastrointestinal, urogenital, psychiatric, neurologic and met...

Dry mouth and older people.

Science.gov (United States)

Thomson, W M

2015-03-01

Dry mouth is more common among older people than in any other age group. Appropriate definition and accurate measurement of dry mouth is critical for better understanding, monitoring and treatment of the condition. Xerostomia is the symptom(s) of dry mouth; it can be measured using methods ranging from single questions to multi-item summated rating scales. Low salivary flow (known as salivary gland hypofunction, or SGH) must be determined by measuring that flow. The relationship between SGH and xerostomia is not straightforward, but both conditions are common among older people, and they affect sufferers' day-to-day lives in important ways. The major risk factor for dry mouth is the taking of particular medications, and older people take more of those than any other age group, not only for symptomatic relief of various age-associated chronic diseases, but also in order to reduce the likelihood of complications which may arise from those conditions. The greater the number taken, the greater the associated anticholinergic burden, and the more likely it is that the individual will suffer from dry mouth. Since treating dry mouth is such a challenge for clinicians, there is a need for dentists, doctors and pharmacists to work together to prevent it occurring. © 2015 Australian Dental Association.

The origin of mouth-exhaled ammonia.

Science.gov (United States)

Chen, W; Metsälä, M; Vaittinen, O; Halonen, L

2014-09-01

It is known that the oral cavity is a production site for mouth-exhaled NH3. However, the mechanism of NH3 production in the oral cavity has been unclear. Since bacterial urease in the oral cavity has been found to produce ammonia from oral fluid urea, we hypothesize that oral fluid urea is the origin of mouth-exhaled NH3. Our results show that under certain conditions a strong correlation exists between oral fluid urea and oral fluid ammonia (NH4(+)+NH3) (rs = 0.77, p oral fluid NH3 and mouth-exhaled NH3 (rs = 0.81, p oral fluid pH. Bacterial urease catalyses the hydrolysis of oral fluid urea to ammonia (NH4(+)+NH3). Oral fluid ammonia (NH4(+)+NH3) and pH determine the concentration of oral fluid NH3, which evaporates from oral fluid into gas phase and turns to mouth-exhaled NH3.

Novel-word learning deficits in Mandarin-speaking preschool children with specific language impairments.

Science.gov (United States)

Chen, Yuchun; Liu, Huei-Mei

2014-01-01

Children with SLI exhibit overall deficits in novel word learning compared to their age-matched peers. However, the manifestation of the word learning difficulty in SLI was not consistent across tasks and the factors affecting the learning performance were not yet determined. Our aim is to examine the extent of word learning difficulties in Mandarin-speaking preschool children with SLI, and to explore the potent influence of existing lexical knowledge on to the word learning process. Preschool children with SLI (n=37) and typical language development (n=33) were exposed to novel words for unfamiliar objects embedded in stories. Word learning tasks including the initial mapping and short-term repetitive learning were designed. Results revealed that Mandarin-speaking preschool children with SLI performed as well as their age-peers in the initial form-meaning mapping task. Their word learning difficulty was only evidently shown in the short-term repetitive learning task under a production demand, and their learning speed was slower than the control group. Children with SLI learned the novel words with a semantic head better in both the initial mapping and repetitive learning tasks. Moderate correlations between stand word learning performances and scores on standardized vocabulary were found after controlling for children's age and nonverbal IQ. The results suggested that the word learning difficulty in children with SLI occurred in the process of establishing a robust phonological representation at the beginning stage of word learning. Also, implicit compound knowledge is applied to aid word learning process for children with and without SLI. We also provide the empirical data to validate the relationship between preschool children's word learning performance and their existing receptive vocabulary ability. Copyright © 2013 Elsevier Ltd. All rights reserved.

Implicit and explicit attention to pictures and words: An fMRI-study of concurrent emotional stimulus processing

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Tobias eFlaisch

2015-12-01

Full Text Available The present study utilized functional magnetic resonance imaging (fMRI to examine the neural processing of concurrently presented emotional stimuli under varying explicit and implicit attention demands. Specifically, in separate trials, participants indicated the category of either pictures or words. The words were placed over the center of the pictures and the picture-word compound-stimuli were presented for 1500 ms in a rapid event-related design. The results reveal pronounced main effects of task and emotion: the picture categorization task prompted strong activations in visual, parietal, temporal, frontal, and subcortical regions; the word categorization task evoked increased activation only in left extrastriate cortex. Furthermore, beyond replicating key findings regarding emotional picture and word processing, the results point to a dissociation of semantic-affective and sensory-perceptual processes for words: while emotional words engaged semantic-affective networks of the left hemisphere regardless of task, the increased activity in left extrastriate cortex associated with explicitly attending to words was diminished when the word was overlaid over an erotic image. Finally, we observed a significant interaction between Picture Category and Task within dorsal visual-associative regions, inferior parietal, and dorsolateral and medial prefrontal cortices: during the word categorization task, activation was increased in these regions when the words were overlaid over erotic as compared to romantic pictures. During the picture categorization task, activity in these areas was relatively decreased when categorizing erotic as compared to romantic pictures. Thus, the emotional intensity of the pictures strongly affected brain regions devoted to the control of task-related word or picture processing. These findings are discussed with respect to the interplay of obligatory stimulus processing with task-related attentional control mechanisms.

Implicit and Explicit Attention to Pictures and Words: An fMRI-Study of Concurrent Emotional Stimulus Processing.

Science.gov (United States)

Flaisch, Tobias; Imhof, Martin; Schmälzle, Ralf; Wentz, Klaus-Ulrich; Ibach, Bernd; Schupp, Harald T

2015-01-01

The present study utilized functional magnetic resonance imaging (fMRI) to examine the neural processing of concurrently presented emotional stimuli under varying explicit and implicit attention demands. Specifically, in separate trials, participants indicated the category of either pictures or words. The words were placed over the center of the pictures and the picture-word compound-stimuli were presented for 1500 ms in a rapid event-related design. The results reveal pronounced main effects of task and emotion: the picture categorization task prompted strong activations in visual, parietal, temporal, frontal, and subcortical regions; the word categorization task evoked increased activation only in left extrastriate cortex. Furthermore, beyond replicating key findings regarding emotional picture and word processing, the results point to a dissociation of semantic-affective and sensory-perceptual processes for words: while emotional words engaged semantic-affective networks of the left hemisphere regardless of task, the increased activity in left extrastriate cortex associated with explicitly attending to words was diminished when the word was overlaid over an erotic image. Finally, we observed a significant interaction between Picture Category and Task within dorsal visual-associative regions, inferior parietal, and dorsolateral, and medial prefrontal cortices: during the word categorization task, activation was increased in these regions when the words were overlaid over erotic as compared to romantic pictures. During the picture categorization task, activity in these areas was relatively decreased when categorizing erotic as compared to romantic pictures. Thus, the emotional intensity of the pictures strongly affected brain regions devoted to the control of task-related word or picture processing. These findings are discussed with respect to the interplay of obligatory stimulus processing with task-related attentional control mechanisms.

Implicit and Explicit Attention to Pictures and Words: An fMRI-Study of Concurrent Emotional Stimulus Processing

Science.gov (United States)

Flaisch, Tobias; Imhof, Martin; Schmälzle, Ralf; Wentz, Klaus-Ulrich; Ibach, Bernd; Schupp, Harald T.

2015-01-01

The present study utilized functional magnetic resonance imaging (fMRI) to examine the neural processing of concurrently presented emotional stimuli under varying explicit and implicit attention demands. Specifically, in separate trials, participants indicated the category of either pictures or words. The words were placed over the center of the pictures and the picture-word compound-stimuli were presented for 1500 ms in a rapid event-related design. The results reveal pronounced main effects of task and emotion: the picture categorization task prompted strong activations in visual, parietal, temporal, frontal, and subcortical regions; the word categorization task evoked increased activation only in left extrastriate cortex. Furthermore, beyond replicating key findings regarding emotional picture and word processing, the results point to a dissociation of semantic-affective and sensory-perceptual processes for words: while emotional words engaged semantic-affective networks of the left hemisphere regardless of task, the increased activity in left extrastriate cortex associated with explicitly attending to words was diminished when the word was overlaid over an erotic image. Finally, we observed a significant interaction between Picture Category and Task within dorsal visual-associative regions, inferior parietal, and dorsolateral, and medial prefrontal cortices: during the word categorization task, activation was increased in these regions when the words were overlaid over erotic as compared to romantic pictures. During the picture categorization task, activity in these areas was relatively decreased when categorizing erotic as compared to romantic pictures. Thus, the emotional intensity of the pictures strongly affected brain regions devoted to the control of task-related word or picture processing. These findings are discussed with respect to the interplay of obligatory stimulus processing with task-related attentional control mechanisms. PMID:26733895

Neurophysiological evidence for the interplay of speech segmentation and word-referent mapping during novel word learning.

Science.gov (United States)

François, Clément; Cunillera, Toni; Garcia, Enara; Laine, Matti; Rodriguez-Fornells, Antoni

2017-04-01

Learning a new language requires the identification of word units from continuous speech (the speech segmentation problem) and mapping them onto conceptual representation (the word to world mapping problem). Recent behavioral studies have revealed that the statistical properties found within and across modalities can serve as cues for both processes. However, segmentation and mapping have been largely studied separately, and thus it remains unclear whether both processes can be accomplished at the same time and if they share common neurophysiological features. To address this question, we recorded EEG of 20 adult participants during both an audio alone speech segmentation task and an audiovisual word-to-picture association task. The participants were tested for both the implicit detection of online mismatches (structural auditory and visual semantic violations) as well as for the explicit recognition of words and word-to-picture associations. The ERP results from the learning phase revealed a delayed learning-related fronto-central negativity (FN400) in the audiovisual condition compared to the audio alone condition. Interestingly, while online structural auditory violations elicited clear MMN/N200 components in the audio alone condition, visual-semantic violations induced meaning-related N400 modulations in the audiovisual condition. The present results support the idea that speech segmentation and meaning mapping can take place in parallel and act in synergy to enhance novel word learning. Copyright © 2016 Elsevier Ltd. All rights reserved.

Characterization of the voice of children with mouth breathing caused by four different etiologies using perceptual and acoustic analyses

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Rosana Tiepo Arévalo

2005-09-01

Full Text Available Objective: To describe vocal characteristics in children aged fiveto twelve years with mouth breathing caused by four etiologies:chronic rhinitis, hypertrophy, hypertrophy + chronic rhinitis andfunctional condition, using perceptual evaluation and acousticanalysis. Methods: Voice recordings of 120 mouth breathers judgedby four speech pathologists using the software Multi-Speech.Results: The perceptual evaluation of the voice revealed highincidence of breathy and hoarse voices, especially in the rhinitisgroup. Most cases were moderate, with low pitch and normalloudness. Hyponasality was found in over 50% of sample, asexpected, but we also found high occurrence of laryngealresonance, especially in the rhinitis group. Mean fundamentalfrequency was 24.81Hz, SD = 15.02; jitter = 2.17; shimmer =0.44, and HNR = 2.11. Values did not show statistically significantdifference among the groups. Conclusion: Perceptual evaluation ofthe voice revealed that most mouth breathers presented hoarseand breathy voice, low pitch, normal loudness and hyponasal andlaryngeal resonance. However, the acoustic analysis did not resultin any significant condition.

Neurophysiological Modulations of Non-Verbal and Verbal Dual-Tasks Interference during Word Planning.

Directory of Open Access Journals (Sweden)

Raphaël Fargier

Full Text Available Running a concurrent task while speaking clearly interferes with speech planning, but whether verbal vs. non-verbal tasks interfere with the same processes is virtually unknown. We investigated the neural dynamics of dual-task interference on word production using event-related potentials (ERPs with either tones or syllables as concurrent stimuli. Participants produced words from pictures in three conditions: without distractors, while passively listening to distractors and during a distractor detection task. Production latencies increased for tasks with higher attentional demand and were longer for syllables relative to tones. ERP analyses revealed common modulations by dual-task for verbal and non-verbal stimuli around 240 ms, likely corresponding to lexical selection. Modulations starting around 350 ms prior to vocal onset were only observed when verbal stimuli were involved. These later modulations, likely reflecting interference with phonological-phonetic encoding, were observed only when overlap between tasks was maximal and the same underlying neural circuits were engaged (cross-talk.

Neurophysiological Modulations of Non-Verbal and Verbal Dual-Tasks Interference during Word Planning.

Science.gov (United States)

Fargier, Raphaël; Laganaro, Marina

2016-01-01

Running a concurrent task while speaking clearly interferes with speech planning, but whether verbal vs. non-verbal tasks interfere with the same processes is virtually unknown. We investigated the neural dynamics of dual-task interference on word production using event-related potentials (ERPs) with either tones or syllables as concurrent stimuli. Participants produced words from pictures in three conditions: without distractors, while passively listening to distractors and during a distractor detection task. Production latencies increased for tasks with higher attentional demand and were longer for syllables relative to tones. ERP analyses revealed common modulations by dual-task for verbal and non-verbal stimuli around 240 ms, likely corresponding to lexical selection. Modulations starting around 350 ms prior to vocal onset were only observed when verbal stimuli were involved. These later modulations, likely reflecting interference with phonological-phonetic encoding, were observed only when overlap between tasks was maximal and the same underlying neural circuits were engaged (cross-talk).

Automatization Aspects of Dyslexia: Speed Limitations in Word Identification, Sensitivity to Increasing Task Demands, and Orthographic Compensation.

Science.gov (United States)

van der Leij, Aryan; van Daal, Victor H. P.

1999-01-01

Ten students (age 10) with dyslexia were compared to 10 chronological-age controls and 20 reading-age controls. Response latencies of the students with dyslexia were slower when familiar words, letter clusters, and nonwords had to be named. A larger word-frequency effect and larger word-length effect indicate difficulty with increasing task…

The characteristics of autonomic nervous system disorders in burning mouth syndrome and Parkinson disease.

Science.gov (United States)

Koszewicz, Magdalena; Mendak, Magdalena; Konopka, Tomasz; Koziorowska-Gawron, Ewa; Budrewicz, Sławomir

2012-01-01

To conduct a clinical electrophysiologic evaluation of autonomic nervous system functions in patients with burning mouth syndrome and Parkinson disease and estimate the type and intensity of the autonomic dysfunction. The study involved 83 subjects-33 with burning mouth syndrome, 20 with Parkinson disease, and 30 controls. The BMS group included 27 women and 6 men (median age, 60.0 years), and the Parkinson disease group included 15 women and 5 men (median age, 66.5 years). In the control group, there were 20 women and 10 men (median age, 59.0 years). All patients were subjected to autonomic nervous system testing. In addition to the Low autonomic disorder questionnaire, heart rate variability (HRV), deep breathing (exhalation/inspiration [E/I] ratio), and sympathetic skin response (SSR) tests were performed in all cases. Parametric and nonparametric tests (ANOVA, Kruskal-Wallis, and Scheffe tests) were used in the statistical analysis. The mean values for HRV and E/I ratios were significantly lower in the burning mouth syndrome and Parkinson disease groups. Significant prolongation of SSR latency in the foot was revealed in both burning mouth syndrome and Parkinson disease patients, and lowering of the SSR amplitude occurred in only the Parkinson disease group. The autonomic questionnaire score was significantly higher in burning mouth syndrome and Parkinson disease patients than in the control subjects, with the Parkinson disease group having the highest scores. In patients with burning mouth syndrome, a significant impairment of both the sympathetic and parasympathetic nervous systems was found but sympathetic/parasympathetic balance was preserved. The incidence and intensity of autonomic nervous system dysfunction was similar in patients with burning mouth syndrome and Parkinson disease, which may suggest some similarity in their pathogeneses.

The effect of mouth breathing on chewing efficiency.

Science.gov (United States)

Nagaiwa, Miho; Gunjigake, Kaori; Yamaguchi, Kazunori

2016-03-01

To examine the effect of mouth breathing on chewing efficiency by evaluating masticatory variables. Ten adult nasal breathers with normal occlusion and no temporomandibular dysfunction were selected. Subjects were instructed to bite the chewing gum on the habitual side. While breathing through the mouth and nose, the glucide elution from the chewing gum, number of chewing strokes, duration of chewing, and electromyography (EMG) activity of the masseter muscle were evaluated as variables of masticatory efficiency. The durations required for the chewing of 30, 60, 90, 120, 180, and 250 strokes were significantly (P chewing stroke between nose and mouth breathings. The glucide elution rates for 1- and 3-minute chewing were significantly (P chewing between nose and mouth breathings. While chewing for 1, 3, and 5 minutes, the chewing stroke and EMG activity of the masseter muscle were significantly (P chewing to obtain higher masticatory efficiency when breathing through the mouth. Therefore, mouth breathing will decrease the masticatory efficiency if the duration of chewing is restricted in everyday life.

The mouth as a site of structural inequalities; the experience of Aboriginal Australians.

Science.gov (United States)

Durey, A; Bessarab, D; Slack-Smith, L

2016-06-01

To address the mouth as a site of structural inequalities looking through the lens of Aboriginal Australian experience. This is a critical review of published literature relevant to our objective. Criteria for selection included articles on: the social context of oral and general health inequalities for Aboriginal Australians; Aboriginal perceptions and meanings of the mouth and experiences of oral health care and the role of the current political-economic climate in promoting or compromising oral health for Aboriginal Australians. Evidence suggests oral health is important for Aboriginal Australians yet constrained by challenges beyond their control as individuals, including accessing dental services. Competing demands on limited budgets often led to oral health dropping off the radar unless there was an emergency. Structural (social, political and economic) factors often inhibited Aboriginal people making optimum health choices to prevent oral disease and access services for treatment. Factors included cost of services, limited education about oral health, intense advertising of sugary drinks and discrimination from service providers. Yet the literature indicates individuals, rather than structural factors, are held responsible and blamed for the poor state of their oral health. The current neoliberal climate focuses on individual responsibility for health and wellbeing often ignoring the social context. To avoid the mouth becoming an ongoing site for structural inequality, critically reviewing oral health policies and practices for whether they promote or compromise Aboriginal Australians' oral health is a step towards accountability-related oral health outcomes.

Analisis Keterkaitan Media Sosial, Mord of Mouth, Potensi Wisata, Dan Praktik Place Branding Di Taman Nasional Karimunjawa, Jawa Tengah

OpenAIRE

Hikmawan, Yordi; Pradhanawati, Ari

2016-01-01

Public interest to tourism activity is always increasing, seen from the many deals offered by Travel Agencies in internet. Tourism spots seem to be a promising business to by playing the tourism management role. Karimunjawa Island has massive potentials that need to be exposed to public. The paper seeks to provide insights into the application of marketing communication strategies, with social media and word of mouth communication in tourism industry from the perspectives of its tourism poten...

Burning mouth syndrome: Clinical description, pathophysiological approach, and a new therapeutic option.

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Cárcamo Fonfría, A; Gómez-Vicente, L; Pedraza, M I; Cuadrado-Pérez, M L; Guerrero Peral, A L; Porta-Etessam, J

2017-05-01

Burning mouth syndrome is defined as scorching sensation in the mouth in the absence of any local lesions or systemic disease that would explain that complaint. The condition responds poorly to commonly used treatments and it may become very disabling. We prospectively analysed the clinical and demographic characteristics and response to treatment in 6 cases of burning mouth syndrome, diagnosed at 2 tertiary hospital headache units. Six female patients between the ages of 34 and 82 years reported symptoms compatible with burning mouth syndrome. In 5 of them, burning worsened at the end of the day; 4 reported symptom relief with tongue movements. Neurological examinations and laboratory findings were normal in all patients and their dental examinations revealed no buccal lesions. Each patient had previously received conventional treatments without amelioration. Pramipexol was initiated in doses between 0.36mg and 1.05mg per day, resulting in clear improvement of symptoms in all cases, a situation which continues after a 4-year follow up period. Burning mouth syndrome is a condition of unknown aetiology that shares certain clinical patterns and treatment responses with restless leg syndrome. Dopamine agonists should be regarded as first line treatment for this entity. Copyright © 2015 Sociedad Española de Neurología. Publicado por Elsevier España, S.L.U. All rights reserved.

Attentional Processing and Recall of Emotional Words

OpenAIRE

Fraga Carou, Isabel; Redondo, Jaime; Piñeiro, Ana; Padrón, Isabel; Fernández-Rey, José; Alcaraz, Miguel

2011-01-01

Three experiments were carried out in order to evaluate the attention paid to words of different emotional value. A dual-task experimental paradigm was employed, registering response times to acoustic tones which were presented during the reading of words. The recall was also evaluated by means of an intentional immediate recall test. The results reveal that neither the emotional valence nor the arousal of words on their own affected the attention paid by participants. Only in the third exper...

The impact of chlorhexidine mouth rinse on the bond strength of polycarbonate orthodontic brackets.

Science.gov (United States)

Hussein, Farouk Ahmed; Hashem, Mohammed Ibrahim; Chalisserry, Elna P; Anil, Sukumaran

2014-11-01

The purpose of the current in-vivo study was to assess the effect of using 0.12% chlorhexidine (CHX) mouth rinse, before bonding, on shear bond strength of polycarbonate brackets bonded with composite adhesive. Eighteen orthodontic patients with a mean age 21.41 ± 1.2 years, who were scheduled to have 2 or more first premolars extracted, were included in this study. Patients were referred for an oral prophylaxis program which included, in part, the use of a mouth rinse. Patients were divided into 2 groups, a test group of 9 patients who used 0.12% CHX gluconate mouth rinse twice daily and a control group of 9 patients who used a mouth rinse without CHX, but with same color. After 1 week, polycarbonate brackets were bonded to first premolars with Transbond XT composite adhesive. Premolars were extracted after 28 days and tested for shear bond strength on a universal testing machine. Student's t-test was used to compare shear bond strengths of both groups. No statistically significant difference was found in bond strengths' values between both groups. The test group (with CHX) has mean shear bond strength of 14.21 ± 2.42 MPa whereas the control group (without CHX) revealed a mean strength of 14.52 ± 2.31 MPa. The use of 0.12% CHX mouth rinse, for one week before bonding, did not affect the shear bond strength of polycarbonate brackets bonded with Transbond composite. Furthermore, these brackets showed clinically acceptable bond strength.

Ağızdan Ağıza Çevrimiçi İletişimin Otellerdeki Oda Satışlarına Etkisi Üzerine bir Araştırma = The Impact of Online Word-of-Mouth Communication on Hotels’ Room Sales

Directory of Open Access Journals (Sweden)

Olgun KİTAPÇI

2012-11-01

Full Text Available Customers have used many components as data source in the purchase decision process. The motivation of being a social existence and the technological progress have featured word-of-mouth communication and have led to realization of this communication online. From this point of view, the present study focuses on hospitality industry and aims to investigate the influence of online consumer-generated reviews on holiday buying behaviour. For the data collecting process of the study, tatilsepeti.com, one of the oldest and mostly used holiday web sites is used. The semi-logarithmic model is used to assess the impact of online reviews. The results underline the significant effects of online reviews on consumer buying decision process.

Dry mouth during cancer treatment

Science.gov (United States)

... gov/ency/patientinstructions/000032.htm Dry mouth during cancer treatment To use the sharing features on this page, please enable JavaScript. Some cancer treatments and medicines can cause dry mouth. Symptoms you ...

The roles of teachers' science talk in revealing language demands within diverse elementary school classrooms: a study of teaching heat and temperature in Singapore

Science.gov (United States)

Seah, Lay Hoon; Yore, Larry D.

2017-01-01

This study of three science teachers' lessons on heat and temperature seeks to characterise classroom talk that highlighted the ways language is used and to examine the nature of the language demands revealed in constructing, negotiating, arguing and communicating science ideas. The transcripts from the entire instructional units for these teachers' four culturally and linguistically diverse Grade 4 classes (10 years old) with English as the language of instruction constitute the data for this investigation. Analysis of these transcripts focused on teachers' talk that made explicit reference to the form or function of the language of science and led to the inductive development of the 'Attending to Language Demands in Science' analytical framework. This framework in turn revealed that the major foregrounding purposes of teachers' talk include labelling, explaining, differentiating, selecting and constructing. Further classification of the instances within these categories revealed the extensive and contextualised nature of the language demands. The results challenge the conventional assumption that basic literacy skills dominate over disciplinary literacy skills in primary school science. Potential uses of the analytical framework that could further expand our understanding of the forms, functions and demands of language used in elementary school science are also discussed.

Effects of Rhyme and Spelling Patterns on Auditory Word ERPs Depend on Selective Attention to Phonology

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Yoncheva, Yuliya N.; Maurer, Urs; Zevin, Jason D.; McCandliss, Bruce D.

2013-01-01

ERP responses to spoken words are sensitive to both rhyming effects and effects of associated spelling patterns. Are such effects automatically elicited by spoken words or dependent on selectively attending to phonology? To address this question, ERP responses to spoken word pairs were investigated under two equally demanding listening tasks that…