Sample records for program flexible marketing

  1. Flexible Animation Computer Program (United States)

    Stallcup, Scott S.


    FLEXAN (Flexible Animation), computer program animating structural dynamics on Evans and Sutherland PS300-series graphics workstation with VAX/VMS host computer. Typical application is animation of spacecraft undergoing structural stresses caused by thermal and vibrational effects. Displays distortions in shape of spacecraft. Program displays single natural mode of vibration, mode history, or any general deformation of flexible structure. Written in FORTRAN 77.

  2. Flexibility-enabling Contracts in Electricity Markets

    DEFF Research Database (Denmark)

    Boscan, Luis; Poudineh, Rahmatallah

    power systems. However, due to presence of high transaction costs, relative to the size of resource, the emerging small resources cannot directly participate in an organised electricity market and/or compete. This paper asks the fundamental question of how should the provision of flexibility, as a multi....... Additionally, along with traditional sources, which already enable flexibility, a number of business models, such as thermostat-based demand response, aggregators and small storage providers, are emerging in electricity markets and expected to constitute important sources of flexibility in future decentralised...

  3. Estimation of Residential Heat Pump Consumption for Flexibility Market Applications

    DEFF Research Database (Denmark)

    Kouzelis, Konstantinos; Tan, Zheng-Hua; Bak-Jensen, Birgitte


    devices’ consumption data are theoretically recorded, elaborated and their upcoming flexibility is bid to flexibility markets. However, there are many cases where explicit flexible device consumption data are absent. This paper presents a way to circumvent this problem and extract the potentially flexible...... for bidding flexibility in intra-day markets even in the absence of explicit device measurements....

  4. Social marketing program sales. (United States)


    This table presents data on social marketing program sales for projects that provide more than 5000 couple-years of protection. Cited are social marketing programs in Bangladesh, Costa Rica, Egypt, El Salvador, Guatemala, Honduras, India, Indonesia, Jamaica, Nepal, Pakistan, Peru, and Sri Lanka. Included in the table are data on program funding, product sales (generally condoms, pills, and foaming tablets), and couple-years of protection provided. Among the social marketing programs reporting particularly high couple-years of protection levels are the Bangladesh Family Planning Social Marketing Program (1,165,100), the Egyptian Family Planning Association's Family for the Future Program (732,200), India's Nirodh Marketing Program (2,225,000), and Pakistan's Social Marketing Contraceptive Program (280,000).

  5. Guatemala social marketing program. (United States)


    The Guatemala Social Marketing Program reported 1986 increases after social marketing promotion in the sales of Panther and Scudo condoms, Perla oral contraceptives, and Lirio vaginal foaming tablets. Sale of Panther condoms was highest in February; all the other products peaked in June and July. Sales fell in December due to Christmas holidays. Sale patterns are illustrated graphically for all 4 products.

  6. Evaluating the Value of Flexibility in Energy Regulation Markets

    DEFF Research Database (Denmark)

    Neupane, Bijay; Pedersen, Torben Bach; Thiesson, Bo


    prices. Further, we analyze the benefit for various types of flexibility and market objectives, to detect the type of energy flexibility that maximizes the benefits. Results show that if 3.87% of total demand is flexible, market can reduce the regulation cost by 49% and the regulation volume by 29.4%.......In this paper, we perform an econometric analysis on the benefits of introducing flexibility in the Danish/Nordic regulating power market. The paper investigates the relationships between market power prices and regulation volumes, in order to quantify the effects of flexibility on regulating power...

  7. Regional labour market analysis and policy evaluation: Job insecurity, flexibility and complexity. Evidence from Switzerland


    Baruffini, Moreno; Maggi, Rico


    The thesis focuses on labour market flexibility, security and complexity. The research is divided into three chapters: two of the chapters specifically relate to perceived security, flexibility and job satisfaction, using data from the longitudinal Swiss Household Panel (SHP), while the last investigates labour market programs and their impact on a regional labour market. The first essay analyses perceptions of economic insecurity in Switzerland, during the business cycle between 2008 an...

  8. Evaluating social marketing programs. (United States)


    Contraceptive social marketing programs (CSM) which use commercial marketing techniques and distribution networks to sell contraceptives at subsidized prices, have become an important source of contraceptives in many developing countries. However, research is needed to determine the extent to which CSM programs are recruiting new users or simply serving as an alternate source for those who already use contraceptives. 1st begun in India in 1967, today CSM programs are selling contraceptives in more than 20 countries, mostly selling condoms because they do not require medical supervision or usually have to be registered with governments as a pharmaceutical product. Most also sell oral contraceptives. Advertising is used to promote the program, both brand and generic, about family planning and the advantages of small families. In some countries only generic promotion is permitted. A CSM program begins with research on the marketplace and needs of potential customers, including baseline studies, group discussions, and personal interviews. Monitoring is done by market research on usage, acceptability and adequacy of distribution. Focus groups and surveys are also used. Evaluation methodologies are similar to those used in program planning and monitoring, including consumer intercept surveys and tracking studies. Program impact is an area often neglected, probably because of the unusual relationship between the private and public sectors that occurs in CSM. Couple-years of protection is the common measurement of impact, estimated from sales data (13 cycles of pills or 100 condoms or doses of spermicide/year is assumed to prevent conception). This method can be used to assess the contributions of different methods and distribution systems and to compare their cost-effectiveness by calculating the cost per couple-year of protection provided. Limitations on this measurement method are inability to discriminate sporadic use from careful compliance; sales may be substitutes

  9. Three essays on flexible working arrangements and labour market outcomes


    Li, Jing


    This thesis looks at the effects of flexible working arrangements on workers' labour market outcomes. The particular type of flexible working arrangement analysed in this thesis is called "flexitime". This is an arrangement which gives workers the freedom to choose when to start and end their work. Flexitime provides workers with a new way to cater to their domestic responsibilities and in turn may reduce the costs of participating in the labour market. Therefore, it is closely...

  10. Overeducation, regional labour markets, and spatial flexibility

    NARCIS (Netherlands)

    Büchel, F.; van Ham, M.


    For most workers, access to suitable employment is severely restricted by the fact that they look for jobs in the regional labor market rather than the global one. In this paper we analyze how macrolevel opportunities (regional market characteristics) and microlevel restrictions (the extent to which

  11. The creation, market deployment and performance relevance of market-focused flexibility

    NARCIS (Netherlands)

    Fleischer, L.R.


    The thesis provides a market-focused representation of the flexibility concept. It portrays flexibility as a promising capability for firms that operate under uncertainty. It gives resource reallocation recommendations and offers a value-driven legitimation for the creation and use of flexibility.

  12. A Flex-market Design for Flexibility Services through DERs

    DEFF Research Database (Denmark)

    Zhang, Chunyu; Ding, Yi; Østergaard, Jacob


    in this paper. With the brand new notion of Flexibility Clearing House (FLECH), the proposed Flex-market has the ability to promote small scale DERs (up to 5MW) to participate in flexibility services trading. Accordingly, efforts to relieve the congestions in local grid areas, the contractual flexibility...... services of DERs are stipulated accommodating the various requirements of DSOs. The trading setups and processes are illustrated in details as well. Additionally, the demonstration diagram of Flex-market is also introduced in this paper. The diagram is utilized to test the feasibility and robustness......The high penetration of distributed energy resources (DERs) will significantly challenge the power system operation due to their intermittent characteristic. In order to utilize the DERs as economically efficient as possible in the distribution grid, an Aggregator-based Flex-market is proposed...

  13. "Marketing and flexibility":debates past present and future


    Combe, Ian


    Special issue editorial: Purpose – The purpose of this paper is to outline the articles presented in the Special Issue on the topic of “Marketing and flexibility”, and to discuss key issues associated with major debates relating to flexibility in order to position the articles within a wider context and highlight some key issues for further research. Design/methodology/approach – Themes in prior research relating to “Marketing and flexibility” are documented and the growth of research interes...

  14. Marketing Your Program (United States)

    Anderson, Susan


    A marketing plan outlines the specific actions a person intends to carry out to interest potential customers in his/her service and to persuade them to buy the services he/she offers. In other words, a marketing plan defines what his/her organization will do to interest new families in his/her facility and encourage them to enroll their children…

  15. Value of flexible consumption in the electricity markets

    DEFF Research Database (Denmark)

    Biegel, Benjamin; Hansen, Lars Henrik; Stoustrup, Jakob


    A transition from an oil and coal based energy system to a systems based on renewable and sustainable energy sources has begun in many countries throughout the developed world. As a pioneer, Denmark currently has a wind energy penetration of 30% in the electricity sector and an end goal of 100......% renewables in all energy sectors by 2050. The main elements in this transition are an increase in the wind energy production and electrification of main energy sectors such as transport and heating. Activation of flexible consumption in the electricity markets is believed to be one of the means to compensate...... for the growth of fluctuating renewables and the decrease of conventional power plants providing system-stabilizing services. In this work, we examine the requirements for flexible consumption to be active in the spot market and the regulating power market in the Nordic system and estimate the costs of entering...

  16. Air Markets Program Data (AMPD) (United States)

    U.S. Environmental Protection Agency — The Air Markets Program Data tool allows users to search EPA data to answer scientific, general, policy, and regulatory questions about industry emissions. Air...

  17. Security and labour market flexibility: an alternative view from Denmark

    DEFF Research Database (Denmark)

    Refslund, Bjarke; Rasmussen, Stine; Sørensen, Ole H.


    In the face of the economic and financial crisis, several European countries have implemented a number of structural reforms to increase employment and the flexibility of the labour market, in particular by reducing employment protection in an effort to deregulate labour markets. Reform proponents...... employment. Conversely, reform opponents claim that this view builds on a misguided view of labour market dynamics. They do not believe that such reforms will lead to job growth, asserting that such reforms are as likely to reduce as to increase employment and that they will lead to growing inequality...... and labour market segmentation. In Denmark, employee protection in terms of notice periods and dismissal compensation, which is mainly regulated by collective agreement, is among the lowest in the EU. Unemployment was, before the crisis, among the lowest in the EU but the crisis also negatively affected...


    Directory of Open Access Journals (Sweden)

    Gurau Calin


    Full Text Available The paper outlines the necessity of marketing flexibility in the context of new theoretical and practical conditions, and proposes a synthetic model of flexible marketing systems capable to enhance the value co-creation process.

  19. 12 CFR 742.1 - Regulatory Flexibility Program. (United States)


    ... 12 Banks and Banking 6 2010-01-01 2010-01-01 false Regulatory Flexibility Program. 742.1 Section 742.1 Banks and Banking NATIONAL CREDIT UNION ADMINISTRATION REGULATIONS AFFECTING CREDIT UNIONS REGULATORY FLEXIBILITY PROGRAM § 742.1 Regulatory Flexibility Program. NCUA's Regulatory Flexibility Program...

  20. Security and labour market flexibility: an alternative view from Denmark

    DEFF Research Database (Denmark)

    Refslund, Bjarke; Rasmussen, Stine; Sørensen, Ole H.


    and labour market segmentation. In Denmark, employee protection in terms of notice periods and dismissal compensation, which is mainly regulated by collective agreement, is among the lowest in the EU. Unemployment was, before the crisis, among the lowest in the EU but the crisis also negatively affected...... employment in Denmark. However, there have been no major moves to deregulate employment protection; probably because flexibility is already high in the so-called Danish flexicurity model and because much of employment protection is settled in the collective agreements....

  1. Decision support program for congestion management using demand side flexibility

    DEFF Research Database (Denmark)

    Esmat, Ayman; Pinson, Pierre; Usaola, Julio


    In the past decades, Distribution System Operators (DSOs) have been mitigating distribution networks (DNs) contingencies by opting to grid reinforcements. However, this approach is not always cost and time efficient. Demand Side Flexibility (DSF) is one of the recent alternatives used in DNs...... congestion management. Consequently, new market players such as aggregators are needed to handle DSF transaction between customers and DSOs. This paper proposes and models a decision support program (DSP) to optimize the total cost charged by the DSO for using DSF services. Moreover, the energy rebound...

  2. Regulatory barriers for activating flexibility in the Nordic-Baltic electricity market

    DEFF Research Database (Denmark)

    Bergaentzlé, Claire; Skytte, Klaus; Soysal, Emilie Rosenlund


    The rapid growth of variable renewable energy (VRE) and the expected decrease of conventional generation capacities will generate more flexibility needs in power systems and require flexibility resources to be activated. Flexibility potentials do exist, whether they refer to installed generation,...... to a lack of coherent instruments intended to both the demand and supply-side to effectively act flexibly......., load adjustment or to a greater coupling to other energy sectors. In this paper, we identify the framework conditions that influence the provision of VRE-friendly flexibility in the Nordic and Baltic electricity sector, i.e., the market and regulatory settings that act as drivers or barriers...... to flexibility. We find that the most restrictive barriers against flexibility are emitted by public authorities as part of broader policy strategies. Overall, we find that current regulatory and market framework conditions do not hinder flexibility. However, despite that, flexibility remains limited due...

  3. 45 CFR 148.128 - State flexibility in individual market reforms-alternative mechanisms. (United States)


    ... 45 Public Welfare 1 2010-10-01 2010-10-01 false State flexibility in individual market reforms-alternative mechanisms. 148.128 Section 148.128 Public Welfare DEPARTMENT OF HEALTH AND HUMAN SERVICES... Requirements Relating to Access and Renewability of Coverage § 148.128 State flexibility in individual market...

  4. The Role of Infrastructure Potential of the Financial Market in Ensuring its Flexibility and Security

    Directory of Open Access Journals (Sweden)

    Chunitska Iryna I.


    Full Text Available The article is dedicated to determining the role of infrastructure potential of the financial market in ensuring its security and flexibility. The aim of the article is to assess the role of infrastructure potential of the financial market in ensuring its flexibility and security. Threats to the financial market security are systematized by sources of formation, scale, duration and nature of influence. The essence of security and flexibility of the financial market is defined. There systematized indicators of security and flexibility of the financial market in interrelation with the components of infrastructure potential of the financial market. The methodology for determining the level of economic safety and flexibility of the financial market is substantiated, the corresponding calculations are made. Also the methodology for calculating the normalized index of the infrastructure potential of the financial market is developed. The correlation-regression analysis of the connection between development of the infrastructure potential of the financial market, its security and flexibility is carried out. The results of the calculations showed that the degree of implementation of the financial market infrastructure potential at the current stage of development of the Ukrainian economy is insufficient. It does not contribute to achieving the necessary level of flexibility and security of the financial market. Each of the components of infrastructure potential requires changing approaches to regulation aimed at ensuring the systematic development of the financial market. Most of the identified problems are mainly related to dysfunctionality of the technological and information components of the infrastructural potential of the financial market. This is manifested in the low level of confidence in it from the part of the household sector as well as in the poor efficiency of regulation of certain segments of the financial market. That is why the

  5. Proceedings of the flexible, midsize gas turbine program planning workshop

    Energy Technology Data Exchange (ETDEWEB)



    The US Department of Energy (DOE) and the California Energy Commission (CEC) held a program planning workshop on March 4--5, 1997 in Sacramento, California on the subject of a flexible, midsize gas turbine (FMGT). The workshop was also co-sponsored by the Electric Power Research Institute (EPRI), the Gas Research Institute (GRI), the Gas Turbine Association (GTA), and the Collaborative Advanced Gas Turbine Program (CAGT). The purpose of the workshop was to bring together a broad cross section of knowledgeable people to discuss the potential benefits, markets, technical attributes, development costs, and development funding approaches associated with making this new technology available in the commercial marketplace. The participants in the workshop included representatives from the sponsoring organizations, electric utilities, gas utilities, independent power producers, gas turbine manufacturers, gas turbine packagers, and consultants knowledgeable in the power generation field. Thirteen presentations were given on the technical and commercial aspects of the subject, followed by informal breakout sessions that dealt with sets of questions on markets, technology requirements, funding sources and cost sharing, and links to other programs.

  6. Energy Flexibility Potential of Industrial Processes in the Regulating Power Market

    DEFF Research Database (Denmark)

    Ma, Zheng; Aabjerg Friis, Henrik Tønder; Gravers Mostrup, Christopher


    , and electric heating in replacement of conventional technologies. To enable the use of demand response, the consumers must have economical and practical incentives without loss of convenience. This study aims to investigate the demand-response market potential of a flexible industrial process in the current...... electricity market structure. The Danish West regulating power market is selected in this study with an ideal process simulation of an industrial roller press. By analysing market data, the value of flexible electricity consumption by the roller press in the regulating power market is demonstrated by an ideal...

  7. Energy Flexibility Potential of Industrial Processes in the Regulating Power Market

    DEFF Research Database (Denmark)

    Ma, Zheng; Aabjerg Friis, Henrik Tønder; Gravers Mostrup, Christopher


    electricity market structure. The Danish West regulating power market is selected in this study with an ideal process simulation of an industrial roller press. By analysing market data, the value of flexible electricity consumption by the roller press in the regulating power market is demonstrated by an ideal......, and electric heating in replacement of conventional technologies. To enable the use of demand response, the consumers must have economical and practical incentives without loss of convenience. This study aims to investigate the demand-response market potential of a flexible industrial process in the current...

  8. Market Aspects of an Interior Design Program. (United States)

    Gold, Judy E.

    A project was conducted to evaluate a proposed interior design program in order to determine the marketability (job availability in the field of interior design and home furnishings merchandising) and the feasibility (educational requirements for entrance into the interior design and home furnishings merchandising job market) of the program. To…

  9. FLECH - A Danish market solution for DSO congestion management through DER flexibility services

    DEFF Research Database (Denmark)

    Zhang, Chunyu; Ding, Yi; Nordentoft, Niels Christian


    participating in trading flexibility services, which are stipulated accommodating the various requirements of DSO. Accordingly, the trading setups and processes of the FLECH market are also illustrated in detail. A quantitative example is utilized to illustrate the formulation and classification of flexibility...... services provided by the DERs in the proposed FLECH market....... the DERs as economically efficient as possible in the future distribution grid, the brand new notion of Flexibility Clearing House (FLECH) is proposed in this paper. With the Aggregator-based offers, the proposed FLECH market has the ability to promote small scale DERs (up to 5MW) for actively...

  10. 77 FR 41885 - Market Access Program (United States)


    ... Corporation 7 CFR Part 1485 Market Access Program AGENCY: Foreign Agricultural Service and Commodity Credit... Trade Programs, Program Operations Division; or by phone: (202) 720- 4327; or by fax: (202) 720-9361; or... submitted later than 3 months after the end of a MAP Participant's program year. At any given time, total...

  11. Fuel Flexible Turbine System (FFTS) Program

    Energy Technology Data Exchange (ETDEWEB)

    None, None


    In this fuel flexible turbine system (FFTS) program, the Parker gasification system was further optimized, fuel composition of biomass gasification process was characterized and the feasibility of running Capstone MicroTurbine(TM) systems with gasification syngas fuels was evaluated. With high hydrogen content, the gaseous fuel from a gasification process of various feed stocks such as switchgrass and corn stover has high reactivity and high flashback propensity when running in the current lean premixed injectors. The research concluded that the existing C65 microturbine combustion system, which is designed for natural gas, is not able to burn the high hydrogen content syngas due to insufficient resistance to flashback (undesired flame propagation to upstream within the fuel injector). A comprehensive literature review was conducted on high-hydrogen fuel combustion and its main issues. For Capstone's lean premixed injector, the main mechanisms of flashback were identified to be boundary layer flashback and bulk flow flashback. Since the existing microturbine combustion system is not able to operate on high-hydrogen syngas fuels, new hardware needed to be developed. The new hardware developed and tested included (1) a series of injectors with a reduced propensity for boundary layer flashback and (2) two new combustion liner designs (Combustion Liner Design A and B) that lead to desired primary zone air flow split to meet the overall bulk velocity requirement to mitigate the risk of core flashback inside the injectors. The new injector designs were evaluated in both test apparatus and C65/C200 engines. While some of the new injector designs did not provide satisfactory performance in burning target syngas fuels, particularly in improving resistance to flashback. The combustion system configuration of FFTS-4 injector and Combustion Liner Design A was found promising to enable the C65 microturbine system to run on high hydrogen biomass syngas. The FFTS-4 injector

  12. Labour market flexibility in the Netherlands : looking for winners and losers

    NARCIS (Netherlands)

    Remery, Chantal; Doorne-Huiskes, Anneke van; Schippers, Joop


    Almost two decades have passed since Dutch employers, unions and the government, in their struggle against unemployment, agreed on a policy to increase labour market flexibility. Over the years the share of flexible jobs in the Netherlands has gradually increased to around ten percent. According to

  13. 77 FR 29473 - Market Access Program (United States)


    ... Access Program; Final Rule #0;#0;Federal Register / Vol. 77 , No. 96 / Thursday, May 17, 2012 / Rules and... Market Access Program AGENCY: Foreign Agricultural Service and Commodity Credit Corporation, USDA. ACTION... Access Program (MAP) by updating and merging the application requirements and the activity plan...

  14. Marketing Education. Vocational Education Program Courses Standards. (United States)

    Florida State Dept. of Education, Tallahassee. Div. of Vocational, Adult, and Community Education.

    This document contains vocational education program courses standards (curriculum frameworks and student performance standards) for exploratory courses, practical arts courses, and job preparatory programs in marketing offered at the secondary or postsecondary level as a part of Florida's comprehensive vocational education program. Each standard…

  15. Integration of Flexible Consumers in the Ancillary Service Markets

    DEFF Research Database (Denmark)

    Biegel, Benjamin; Westenholz, Mikkel; Hansen, Lars Henrik


    services. In this work we present a simple method based on the existing ancillary service markets that resolves these issues via increased information and communication technology. The method allows an aggregator to continuously utilize the markets for slower ancillary service to ensure that its portfolio...

  16. Renewable energy sources offering flexibility through electricity markets

    DEFF Research Database (Denmark)

    Soares, Tiago

    All over the world, penetration of renewable energy sources in power systems has been increasing, creating new challenges in electricity markets and for operation and management of power systems, since power production from these resources is by nature uncertain and variable. New methods and tools...... in the day-ahead market and to correct for potential energy imbalances in the intraday market and ultimately in the balancing market. However, the design and rules of electricity markets do not support the transition from conventional generation to renewable energy sources as recently sought by many...... governments. Renewable energy sources are characterized by their uncertain and variable production that limits the current operation and management tools of the power system. Nevertheless, recent developments of renewable energy technologies enable these resources to provide, to some extent, ancillary...

  17. Why Market the Music Program? (United States)

    Thoms, Paul E.


    Discusses the need to promote school music programs. Includes a checklist for testing a music program's promotional effectiveness. Suggests using public relations (PR) to reduce the risk of music program cuts before they occur. Recommends setting and determining the means of achieving PR goals. Identifies the benefits of effective PR. (SG)

  18. Effects of interruptible load program on equilibrium outcomes of electricity markets with wind power

    Energy Technology Data Exchange (ETDEWEB)

    An, Xuena; Zhang, Shaohua; Li, Xue [Shanghai Univ. (China). Key Lab. of Power Station Automation Technology


    High wind power penetration presents a lot of challenges to the flexibility and reliability of power system operation. In this environment, various demand response (DR) programs have got much attention. As an effective measure of demand response programs, interruptible load (IL) programs have been widely used in electricity markets. This paper addresses the problem of impacts of the IL programs on the equilibrium outcomes of electricity wholesale markets with wind power. A Cournot equilibrium model of wholesale markets with wind power is presented, in which IL programs is included by a market demand model. The introduction of the IL programs leads to a non-smooth equilibrium problem. To solve this equilibrium problem, a novel solution method is proposed. Numerical examples show that IL programs can lower market price and its volatility significantly, facilitate the integration of wind power.

  19. Marketing Education. Vocational Education Program Courses Standards. (United States)

    Florida State Dept. of Education, Tallahassee. Div. of Applied Tech., Adult, and Community Education.

    This document contains vocational education program course standards (curriculum frameworks and student performance standards) for exploratory courses, practical arts courses, and job preparatory programs offered at the secondary and postsecondary level as part of the marketing education component of Florida's comprehensive vocational education…

  20. Do flexible labor markets indeed reduce unemployment? A robustness check

    NARCIS (Netherlands)

    Vergeer, R.; Kleinknecht, A.


    Nickell et al. (2005) have frequently been cited as empirical evidence that labor market rigidities cause high unemployment. We find that their model is not robust. Leaving their database unchanged and changing three details in their estimation procedure, it turns out that several policy-relevant

  1. Testing market imperfections via genetic programming


    Jansen, Sebastian


    The thesis checks the validity of the efficient markets hypothesis focusing on stock markets. Technical trading rules are generated by using an evolutionary optimization algorithm (Genetic Programming) based on training samples. The trading rules are subsequently applied to data samples unknown to the algorithm beforehand. The benchmark strategy consists of a classic buy-and-hold strategy in the DAX and the Hang Seng. The trading rules generally fail at consistently beating the benchmark thu...

  2. Linking meters and markets: Roles and incentives to support a flexible demand side

    DEFF Research Database (Denmark)

    Katz, Jonas


    wholesale market participants to the demand side is mostly infeasible, resulting in flexibility tasks being aggregated and delegated to balancing responsible wholesale traders. This analysis focuses on whether current incentives and roles are appropriate and where the design could be improved to establish......Present trends in the development of electricity systems are expected to generate a growing need for flexibility in decentralised resources, including demand response. In order to enable decentralised actors to create value, the organisation of markets and incentives should incorporate these new...... a flexible demand side with a particular focus on the Danish case. Design-related barriers are identified that affect expected value, associated risks, and the distribution of responsibilities. This serves as a basis to define policy options in the context of Nordic electricity markets. © 2014 Elsevier Ltd...

  3. Risk-limiting Economic Dispatch for Electricity Markets with Flexible Ramping Products


    Wu, Chenye; Hug, Gabriela; Kar, Soummya


    The expected increase in the penetration of renewables in the approaching decade urges the electricity market to introduce new products - in particular, flexible ramping products - to accommodate the renewables' variability and intermittency. CAISO and MISO are leading the design of the new products. However, it is not clear how such products may affect the electricity market. In this paper, we are specifically interested in assessing how the new products distort the optimal energy dispatch b...

  4. Sufficient Flexibility and Capacity in Electricity Markets with Renewables: A Review of Innovative Market Mechanisms

    DEFF Research Database (Denmark)

    Sekamane, Jonas Khubute; Katz, Jonas; Skytte, Klaus


    This review of the literature collects innovative market mechanisms that tend to get overlooked in the discussion of whether unassisted energy-only markets can ensure sufficient capacity or if capacity remuneration mechanisms are required. The paper complements existing literature reviews...... and pinpoints advantageous research areas relating to the market design of electricity systems with high shares of variable renewable energy...

  5. Flexible Cryogenic Heat Pipe Development Program (United States)


    A heat pipe was designed for operation in the 100 - 200 K temperature range with maximum heat transport as a primary design goal; another designed for operation in the 15 - 100 K temperature range with maximum flexibility as a design goal. Optimum geometry and materials for the container and wicking systems were determined. The high power (100 - 200 K) heat pipe was tested with methane at 100 - 140 K, and test data indicated only partial priming with a performance limit of less than 50 percent of theoretical. A series of tests were conducted with ammonia at approximately 280 K to determine the performance under varying fluid charge and test conditions. The low temperature heat pipe was tested with oxygen at 85 - 95 K and with methanol at 295 - 315 K. Performance of the low temperature heat pipe was below theoretical predictions. Results of the completed testing are presented and possible performance limitation mechanisms are discussed. The lower-than-expected performance was felt to be due to small traces of non-condensible gases which prevented the composite wick from priming.

  6. Marketing the Masters of Executive Management Program (United States)


    utilized this example of product differentiation to capture a target market by restructuring their current model line up to include the new four door...managed using a product differentiation strategy to minimize the risks of cannibalization from its 18-month MBA program (Moses, 2005a). Discussion

  7. Exploiting Flexibility in Coupled Electricity and Natural Gas Markets: A Price-Based Approach

    DEFF Research Database (Denmark)

    Ordoudis, Christos; Delikaraoglou, Stefanos; Pinson, Pierre


    Natural gas-fired power plants (NGFPPs) are considered a highly flexible component of the energy system and can facilitate the large-scale integration of intermittent renewable generation. Therefore, it is necessary to improve the coordination between electric power and natural gas systems....... Considering a market-based coupling of these systems, we introduce a decision support tool that increases market efficiency in the current setup where day-ahead and balancing markets are cleared sequentially. The proposed approach relies on the optimal adjustment of natural gas price to modify the scheduling...

  8. Estimating the size of the potential market for the Kyoto flexibility mechanisms

    NARCIS (Netherlands)

    Zhang, Zhong Xiang


    The Kyoto Protocol incorporates emissions trading, joint implementation and the clean development mechanism to help Annex I countries to meet their Kyoto targets at a lower overall cost. This paper aims to estimate the size of the potential market for all three flexibility mechanisms under the Kyoto

  9. Testing interaction effects of the dimensions of market orientation on marketing program creativity

    National Research Council Canada - National Science Library

    Im, Subin; Hussain, Mahmood; Sengupta, Sanjit


    Despite the plethora of research on market orientation, our understanding of how different dimensions of market orientation interact with each other in generating new intelligence for marketing programs is limited...

  10. Flexible LNG supply, storage and price formation in a global natural gas market (United States)

    Hayes, Mark Hanley

    The body of work included in this dissertation explores the interaction of the growing, flexible liquefied natural gas (LNG) trade with the fundamentals of pipeline gas supply, gas storage, and gas consumption. By nature of its uses---largely for residential heating and electric power generation---the consumption of natural gas is highly variable both seasonally and on less predictable daily and weekly timescales. Flexible LNG trade will interconnect previously isolated regional gas markets, each with non-correlated variability in gas demand, differing gas storage costs, and heterogeneous institutional structures. The dissertation employs a series of analytical models to address key issues that will affect the expansion of the LNG trade and the implications for gas prices, investment and energy policy. First, I employ an optimization model to evaluate the fundamentals of seasonal LNG swing between markets with non-correlated gas demand (the U.S. and Europe). The model provides insights about the interaction of LNG trade with gas storage and price formation in interconnected regional markets. I then explore how random (stochastic) variability in gas demand will drive spot cargo movements and covariation in regional gas prices. Finally, I analyze the different institutional structures of the gas markets in the U.S. and Europe and consider how managed gas markets in Europe---without a competitive wholesale gas market---may effectively "export" supply and price volatility to countries with more competitive gas markets, such as the U.S.

  11. Flexibility. (United States)

    Humphrey, L. Dennis


    Flexibility is an important aspect of all sports and recreational activities. Flexibility can be developed and maintained by stretching exercises. Exercises designed to develop flexibility in ankle joints, knees, hips, and the lower back are presented. (JN)

  12. Energy efficiency programs for niche markets: The Labs21 program as an exemplar

    Energy Technology Data Exchange (ETDEWEB)

    Wirdzek, Phillip; Lintner, William; Mathew, Paul; Carlisle, Nancy


    Most federal programs that promote energy efficiency and environmental sustainability in the building industry focus on the larger market segments such as offices, residential buildings, etc. Niche markets such as laboratories are often overlooked and beyond the scope of such programs, for at least two reasons: (a) by definition, niche markets are a relatively small ''wedge'' of the overall energy consumption ''pie''; and (b) laboratories have health and safety concerns, complex flexibility requirements and are perceived to be less amenable to broadly applicable strategies. Nevertheless, laboratories and other ''high-tech'' buildings demand the attention of the energy efficiency and sustainable design community for several reasons: (1) They are a growing segment of the building sector. (2) They are very energy and resource intensive laboratories on average are four to six times as energy intensive as office buildings, and five to ten times as expensive to build. (3) There are significant opportunities for efficiency and conservation, especially when compared to other buildings. In this paper, we describe how the Labs21 program, a joint program of the US EPA and US DOE, is structured to meet these needs recognizing that laboratories require very specialized engineering and design knowledge not addressed in academia or industry, and not readily shared to a level commensurate with the needs of this building sector. While Labs21 is focused on one niche market, we also highlight some experiences from this program applicable to other specialized building types.

  13. Management Education Benchmarking Designing Customized and Flexible MBA Programs (United States)

    Hall, Owen P., Jr.; Young, Terry W.


    To meet the challenges of the 21st century B-schools are revising curriculum, delivery and outcome assessment modalities. Today, the proportion of electives and other specialty offerings in many MBA programs now constitutes more than 50% of the total curriculum. However, this focus on customization, integration and flexibility is not without its…

  14. Marketing and Retention Strategies for Adult Degree Programs (United States)

    Brown, Joann A.


    Four marketing strategies are critical to the success of adult degree programs: integrating marketing, knowing your students (research), shaping programs and services for adults, and staying the course (retention).

  15. Transit Marketing : A Program of Research, Demonstration and Communication (United States)


    This report recommends a five-year program of research, demonstration, and communication to improve the effectiveness of marketing practice in the U.S. transit industry. The program is oriented toward the development of improved market research tools...

  16. Positioning Continuing Education Computer Programs for the Corporate Market. (United States)

    Tilney, Ceil


    Summarizes the findings of the market assessment phase of Bellevue Community College's evaluation of its continuing education computer training program. Indicates that marketing efforts must stress program quality and software training to help overcome strong antiacademic client sentiment. (MGB)

  17. 76 FR 68841 - New Markets Tax Credit Program (United States)


    ... New Markets Tax Credit Program AGENCY: Community Development Financial Institutions Fund, U.S... public regarding the New Markets Tax Credit (NMTC) Program, which is jointly administered by the..., New Markets Tax Credit Program, CDFI Fund, U.S. Department of the Treasury, 601 13th Street NW., Suite...

  18. Integrated flexible manufacturing program for manufacturing automation and rapid prototyping (United States)

    Brooks, S. L.; Brown, C. W.; King, M. S.; Simons, W. R.; Zimmerman, J. J.


    The Kansas City Division of Allied Signal Inc., as part of the Integrated Flexible Manufacturing Program (IFMP), is developing an integrated manufacturing environment. Several systems are being developed to produce standards and automation tools for specific activities within the manufacturing environment. The Advanced Manufacturing Development System (AMDS) is concentrating on information standards (STEP) and product data transfer; the Expert Cut Planner system (XCUT) is concentrating on machining operation process planning standards and automation capabilities; the Advanced Numerical Control system (ANC) is concentrating on NC data preparation standards and NC data generation tools; the Inspection Planning and Programming Expert system (IPPEX) is concentrating on inspection process planning, coordinate measuring machine (CMM) inspection standards and CMM part program generation tools; and the Intelligent Scheduling and Planning System (ISAPS) is concentrating on planning and scheduling tools for a flexible manufacturing system environment. All of these projects are working together to address information exchange, standardization, and information sharing to support rapid prototyping in a Flexible Manufacturing System (FMS) environment.

  19. Chronic flexibility improvement after 12 week of stretching program utilizing the ACSM recommendations: hamstring flexibility. (United States)

    Sainz de Baranda, P; Ayala, F


    The ACSM flexibility training recommendations emphasize proper stretching of muscles supporting the major joints, but there is a little evidence to support this recommendation in terms of effectiveness, and which stretching parameters (technique and single stretch duration) are more adequate. A randomized controlled clinical trial design was use to investigate whether the ACSM flexibility training recommendation parameters improve hip flexion range of motion. A total of 173 subjects, 122 men (21.3+/-2.5 years; 176.33+/-8.35 cm; 74.42+/-10.80 kg) and 51 women (20.7+/-1.6 years; 163.43+/-6.57 cm; 60.12+/-7.88 kg), classified as recreationally active young adult university students were randomly assigned to 1 of 7 groups: 1 control group (no stretching) or 1 of 6 stretching groups. All stretching groups performed 12 weeks of flexibility training with a consistent stretch daily dose (180 s) and frequency (3 days per week) parameters and different stretch technique (passive or active) and single stretch duration (15, 30, or 45 s). Hip flexion passive range of motion (PROM) was determined through the bilateral straight-leg raise test before, during (at 4 and 8 weeks), and after the program (12 weeks). All stretching groups performed hip flexion PROM after flexibility training. A significant improvement was identified in mean PROM for each stretching group, but no significant differences were found between stretch technique and single stretch duration (p>0.05). The control group's mean PROM decreased (Delta PROM: -0.08 degrees, 95% confidence interval [CI]=-2.3 to 5.3), whereas all stretching groups increased PROM (Delta PROM: 15.14 degrees, 95% CI=10.19 to 23.56) in hip flexion after 12 weeks of stretching (pflexibility training recommendations are effective for improving hip flexion ROM in recreationally active young adults.

  20. Marketing Program Standardization: The Experience of TNCs in Poland

    National Research Council Canada - National Science Library

    Sagan, Mariusz


    The purpose of this study is to determine the rate of standardization of marketing programs in transnational corporations in the consumer goods market in Poland, which currently is one of the fastest...

  1. Marketing for a Web-Based Master's Degree Program in Light of Marketing Mix Model (United States)

    Pan, Cheng-Chang


    The marketing mix model was applied with a focus on Web media to re-strategize a Web-based Master's program in a southern state university in U.S. The program's existing marketing strategy was examined using the four components of the model: product, price, place, and promotion, in hopes to repackage the program (product) to prospective students…

  2. Green Pricing Program Marketing Expenditures: Finding the Right Balance

    Energy Technology Data Exchange (ETDEWEB)

    Friedman, B.; Miller, M.


    In practice, it is difficult to determine the optimal amount to spend on marketing and administering a green pricing program. Budgets for marketing and administration of green pricing programs are a function of several factors: the region of the country; the size of the utility service area; the customer base and media markets encompassed within that service area; the point or stage in the lifespan of the program; and certainly, not least, the utility's commitment to and goals for the program. All of these factors vary significantly among programs. This report presents data on programs that have funded both marketing and program administration. The National Renewable Energy Laboratory (NREL) gathers the data annually from utility green pricing program managers. Programs reporting data to NREL spent a median of 18.8% of program revenues on marketing their programs in 2008 and 16.6% in 2007. The smallest utilities (those with less than 25,000 in their eligible customer base) spent 49% of revenues on marketing, significantly more than the overall median. This report addresses the role of renewable energy credit (REC) marketers and start-up costs--and the role of marketing, generally, in achieving program objectives, including expansion of renewable energy.

  3. Action Research: Effective Marketing Strategies for a Blended University Program (United States)

    Cook, Ruth Gannon; Ley, Kathryn


    This action research study investigated a marketing plan based on collaboration among a program faculty team and other organizational units for a graduate professional program. From its inception through the second year of operation, program enrollment increased due to the marketing plan based on an effective approach grounded in simple marketing…

  4. Increased demand-side flexibility: market effects and impacts on variable renewable energy integration

    Directory of Open Access Journals (Sweden)

    Åsa Grytli Tveten


    Full Text Available This paper investigates the effect of increased demand-side flexibility (DSF on integration and market value of variable renewable energy sources (VRE. Using assumed potentials, system-optimal within-day shifts in demand are investigated for the Northern European power markets in 2030, applying a comprehensive partial equilibrium model with high temporal and spatial resolution. Increased DSF is found to cause only a minor (less than 3% reduction in consumers’ cost of electricity. VRE revenues are found to increase (up to 5% and 2% for wind and solar power, respectively, and total VRE curtailment decreases by up to 7.2 TWh. Increased DSF causes only limited reductions in GHG emissions. The emission reduction is, however, sensitive to underlying assumptions. We conclude that increased DSF is a promising measure for improving VRE integration. However, low consumers’ savings imply that policies stimulating DFS will be needed to fully use the potential benefits of DSF for VRE integration

  5. Flexibility in adults aged 50 to 86 years participating in a physical activity program

    National Research Council Canada - National Science Library

    Danielle Ledur Antes; Giseli Minatto; Maryelle Rizzatti Costa; Tânia Rosane Bertoldo Benedetti


    An adequate flexibility level is essential to carry out daily activities successfully.This study aimed to verify the effects of a physical activity program over the flexibility of men and women aged 50 to 86 years...

  6. The market penetration of energy-efficiency programs

    Energy Technology Data Exchange (ETDEWEB)

    Berry, L.


    The focus of this report is on one source of resource planning uncertainty: the expected market penetration of DSM (Demand Site Management) programs. Its purpose is to help refine planning assumptions and reduce uncertainty about the market penetration of utility DSM programs by: (1) investigating concepts and definitions of market penetration, (2) reviewing data that characterize patterns of variation (including ranges, averages and maximum levels) in program participation rates, (3) identifying the factors that affect participation, and (4) reviewing the structure and data requirements of models that forecast market penetration. 84 refs., 14 figs., 16 tabs.

  7. Marketing Your Library Program--More than a PR Campaign. (United States)

    Brown, Gerald R.

    In this workshop, the concept of marketing was applied to school library media programs by examining the relationship between library media programs, the marketing plan, public relations (PR), and promotion. Reachable goals, targeting the audience, advertising, and motivation and commitment of the staff were also considered, and successful…

  8. 75 FR 60713 - Farmers' Market Promotion Program: Notice of Request for Extension and Revision of a Currently... (United States)


    ... Technical Assistance Branch, Marketing Services Division, Transportation and Marketing Programs... Administrator, Marketing Services Branch, Transportation and Marketing Programs, AMS, USDA, 1800 M Street, NW... Agricultural Marketing Service Farmers' Market Promotion Program: Notice of Request for Extension and Revision...

  9. A flexible framework for secure and efficient program obfuscation.

    Energy Technology Data Exchange (ETDEWEB)

    Solis, John Hector


    In this paper, we present a modular framework for constructing a secure and efficient program obfuscation scheme. Our approach, inspired by the obfuscation with respect to oracle machines model of [4], retains an interactive online protocol with an oracle, but relaxes the original computational and storage restrictions. We argue this is reasonable given the computational resources of modern personal devices. Furthermore, we relax the information-theoretic security requirement for computational security to utilize established cryptographic primitives. With this additional flexibility we are free to explore different cryptographic buildingblocks. Our approach combines authenticated encryption with private information retrieval to construct a secure program obfuscation framework. We give a formal specification of our framework, based on desired functionality and security properties, and provide an example instantiation. In particular, we implement AES in Galois/Counter Mode for authenticated encryption and the Gentry-Ramzan [13]constant communication-rate private information retrieval scheme. We present our implementation results and show that non-trivial sized programs can be realized, but scalability is quickly limited by computational overhead. Finally, we include a discussion on security considerations when instantiating specific modules.

  10. An Economic Demand Response Model in Liberalized Electricity Markets with Respect to Flexibility of Consumers

    DEFF Research Database (Denmark)

    Sharifi, Reza; Anvari-Moghaddam, Amjad; Fathi, S. Hamid


    Before restructuring in the electricity industry, the primary decision-makers of the electricity market were deemed to be power generation and transmission companies, market regulation boards, and power industry regulators. In this traditional structure, consumers were interested in receiving....... The most important solution can be demand response (DR) programs. This paper proposes an economic DR model for residential consumers in liberalized electricity markets to change their consumption pattern from times of high energy prices to other times to maximize their utility functions. This economic...... model is developed based on constant elasticity of substitution (CES) utility function known as one of the most popular utility functions in microeconomics. Simulation results indicate that the proposed model is adaptable to any group of residential consumers with any disposition toward participation...


    Directory of Open Access Journals (Sweden)

    Gabriela CĂPĂȚÎNĂ


    Full Text Available This article explores one dimension of green marketing programs: their potential application as a solution in achieving and maintaining the ecological sustainability on global market. We examine the necessity to develop and launch green products which can respond to environment degradation as a treatment against this phenomenon. This paper is structured in three sections: the first section is related to a clear delimitation and a better understanding of terms; the second one is an overview of the literature about ecological sustainability; the third section is the most relevant part of this paper because is trying to shape a framework of marketing programs for the development of green products, considering the decisions related to marketing mix elements. Even if green marketing programs make sense, current understanding of how managers can start to develop or transform their marketing efforts is far from comprehensive; therefore, this study is addressed to this knowledge gap.

  12. 76 FR 10527 - Regulatory Flexibility Act: Section 610 Review of National Organic Program Regulations (United States)


    ... comments. SUMMARY: This document announces the Agricultural Marketing Service's (AMS) plans to review the... From the Federal Register Online via the Government Publishing Office DEPARTMENT OF AGRICULTURE Agricultural Marketing Service 7 CFR Part 205 Regulatory Flexibility Act: Section 610 Review of National...

  13. Flexible transfer limits in an open power market - Congestion versus risk of interruption

    Energy Technology Data Exchange (ETDEWEB)

    Warland, Geir


    Traditionally, power systems have been operated by deterministic criteria which tend to provide conservative security limits and will be inflexible and insensitive to changes in outage probabilities or market demands in a deregulated power system. This thesis introduces a new approach to power system operation in which the determination of operating limits for critical transmission lines or corridors is presented as a multiobjective decision problem, including risk assessment. Two objectives are included: (1) minimization of operating cost and (2) obtaining a secure operating level. The operating costs included are congestion costs, interruption costs and the costs of corrective or preventive actions to enhance security. In modelling uncertainties, a fuzzy model for the amount of load lost due to outages is presented. It includes the subjective uncertainty in the assessment of the amount of load lost, considering weather dependency of outage probabilities. There are four main conclusions: (1) The approach is flexible and sensitive to changes in outage probabilities and market demand, (2) A recommended solution will depend on system operator preference and expert opinion, (3) The approach includes the deterministic N-1 criterion as a special case, (4) The regret measure may in some difficult cases lead to indecision between solutions. 84 refs., 71 figs., 2 tabs.

  14. Marketing researcher sheds new light on rewards programs


    Ho, Sookhan


    A new study by Rajesh Bagchi, assistant professor of marketing in the Pamplin College of Business, sheds new light on loyalty or rewards programs, used by airlines, hotels, and other businesses to promote customer allegiance.

  15. 2008 Weatherization and Intergovernmental Program (WIP) Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Doris, E.; Taylor, R.


    The Weatherization and Intergovernmental Program (WIP) integrates local needs and interests in order to promote markets for energy efficiency (EE) and renewable energy (RE). Its activities are integrative across disparate technologies and market boundaries. In order to analyze the historical performance and forward-looking potential of this broad program, this report assesses market developments and outlooks at the following aggregated levels: states, cities and communities, Indian tribes, and low-income residential efficiency. The analytical goals of the report are to: identify market drivers for EE and RE, paying attention to subsidies, taxes, targets and mandates, environmental policy, energy security, and economic development; assess efficacy of existing policies; discuss challenges and barriers; evaluate high-impact measures for overcoming challenges and barriers; and forecast future market trends.

  16. NASA technology utilization program: The small business market (United States)

    Vannoy, J. K.; Garcia-Otero, F.; Johnson, F. D.; Staskin, E.


    Technology transfer programs were studied to determine how they might be more useful to the small business community. The status, needs, and technology use patterns of small firms are reported. Small business problems and failures are considered. Innovation, capitalization, R and D, and market share problems are discussed. Pocket, captive, and new markets are summarized. Small manufacturers and technology acquisition are discussed, covering external and internal sources, and NASA technology. Small business and the technology utilization program are discussed, covering publications and industrial applications centers. Observations and recommendations include small business market development and contracting, and NASA management technology.

  17. Photovoltaic subsystem marketing and distribution model: programming manual. Final report

    Energy Technology Data Exchange (ETDEWEB)


    Complete documentation of the marketing and distribution (M and D) computer model is provided. The purpose is to estimate the costs of selling and transporting photovoltaic solar energy products from the manufacturer to the final customer. The model adjusts for the inflation and regional differences in marketing and distribution costs. The model consists of three major components: the marketing submodel, the distribution submodel, and the financial submodel. The computer program is explained including the input requirements, output reports, subprograms and operating environment. The program specifications discuss maintaining the validity of the data and potential improvements. An example for a photovoltaic concentrator collector demonstrates the application of the model.

  18. Quantitative Easing Program and Financial Market Volatility in Indonesia

    Directory of Open Access Journals (Sweden)

    T. Muhd. Redha Vahlevi


    Full Text Available This research aims to examine the impact of the USD money supply during and before quantitative easing program towards financial market volatility in Indonesia which is proxied by variance of financial market index such as IHSG, Gold Price in IDR, and Exchange Rate IDR/USD to find out the effect of the excess USD money supply on Indonesia’s financial market volatility. This reseacrh has used monthly time series data of M1 of USD, IHSG, IDR/USD Exchange Rate, and Gold Price from December 2008 to December 2013. TGACRH in this research is used to find out wheter the volatility or variance at previous time affects volatility of these financial market index at present time and assymetric information is exist in the financial market index. The result showed that there’s a difference between the effect of USD money supply to financial market index volatility in Indonesia during QE program and before QE program. Before and during QE program, USD money supply positively affects IDR/USD exchange rate volatiliy and IHSG volatility and negatively affects Gold Price volatility. During QE program, USD money supply negatively affects volatility of IDR/USD exchange rate and IHSG, and positively affects Gold Price volatility.

  19. Multiple Ships and Multiple Media: A Flexible Telepresence Program (United States)

    Pelz, M.; Hoeberechts, M.; Riddell, D. J.; Ewing, N.


    Ocean Networks Canada (ONC) uses a number of research and exploration vessels equipped with remotely operated vehicles (ROVs) to maintain the NEPTUNE and VENUS cabled ocean observatories off the west coast of British Columbia, Canada. Maintenance expeditions range from several days to multiple weeks and encompass a range of activities including deploying new instruments, laying cable, recovering platforms, scientific sampling and conducting multibeam and visual surveys. In order to engage the widest possible participation in at-sea work, ONC uses telepresence technology to communicate from ship to shore and back with scientists, students, teachers and online viewers. In this presentation, we explore the challenge of designing a sustainable and flexible telepresence program which can be supported across multiple ship and ROV platforms, sometimes simultaneously. To meet outreach and education objectives, onboard educators conduct presentations to K-12 and post-secondary classrooms, museums and science centres on a daily basis. Online commentary by the educators, dive chief and ROV pilots accompanies the ROV dive footage and is streamed online 24/7 during underwater operations. Sharing the sights and sounds of the expeditions with students and educators ashore, including those in remote and inland communities, creates a unique learning environment for both formal and informal education audiences. As space is always a limiting factor on expeditions, the use of telepresence and other communication media enables ONC to simultaneously achieve engineering and science priorities at sea while communicating the successes and challenges of the expedition back to shore. Scientists and engineers provide guidance for operations from shore using a variety of communication technologies. We give examples from Ocean Networks Canada's most recent expedition, Fall 2015, which involved co-ordinated operations with three vessels - the R/V Thompson, the E/V Nautilus and the C/S Wave

  20. Marketing the Masters of Executive Management program


    Barrera, Mark A.; Karriker, Timothy W.


    MBA Professional Report The purpose of this MBA project was to review the current Masters of Executive Management education curriculum at NPS. An internal analysis of the current program was conducted to fully understand the strategic goals of the program and the existing curriculum. An environmental scan of current and potential military customers was conducted to assess requirements for junior executive education and determine whether the MEM program corresponds with these requiremen...

  1. Evaluating Market Orientation of an Executive MBA Program. (United States)

    Dubas, Khalid M.; Ghani, Waqar I.; Davis, Stanley; Strong, James T.


    A study assessed the market orientation of the executive Master's in Business Administration (MBA) program at Saint Joseph's University (Pennsylvania) in terms of 12 skills and knowledge areas that reflect effective managerial performance and the student-executives' perceptions of program strengths and weaknesses in delivering these skills.…

  2. Marketing Social Service Programs Using Political Campaign Technology. (United States)

    Bynum, Peter


    Discusses how human services agencies can use strategies and information technologies similar to those used in political campaigns to identify needs and attitudes for social services campaigns. Marketing for social services programs is described, and the use of computers for a political campaign and for a teenage pregnancy program is compared.…

  3. Marketing Program Standardization: The Experience of TNCs in Poland

    Directory of Open Access Journals (Sweden)

    Mariusz Sagan


    Full Text Available The purpose of this study is to determine the rate of standardization of marketing programs in transnational corporations in the consumer goods market in Poland, which currently is one of the fastest growing markets in the world. An important research objective was to observe how Polish consumers adopt the marketing patterns and related lifestyles from countries of Western Europe and the USA. The empirical tests and data, collected in a sample survey of 35 transnational corporations and their 140 products, and using varied methods of statistical inference, allowed to formulate the following conclusions. The analyzed TNC’s adopted a clear standardization strategy in the Polish market. Among the analyzed products, 2/3 of them have been entirely transferred from foreign markets into the Polish market. A detailed analysis has indicated that the standardization rate of product and its items in the FMCG market in Poland is high and very high, and significantly higher than the pricing and advertising strategy standardization rates. The product standardization rate in the Polish market has been slightly higher than the rate in the developed countries, yet the pricing standardization has been significantly lower. The standardization of advertising strategies showed similar features.

  4. Optimizing the Operation of Windfarms, Energy Storage and Flexible Loads in Modern Power Systems and Deregulated Electricity Markets (United States)

    Dar, Zamiyad

    The amount of wind energy in power systems is increasing at a significant rate. With this increased penetration, there are certain problems associated with the operation of windfarms which need careful attention. In the operations side, the wake effects of upstream wind turbines on downstream wind turbines can cause a reduction in the total generated power of a windfarm. On the market side, the fluctuation of real-time prices can make the operation of windfarms less profitable. Similarly, the intermittent nature of wind power prevents the windfarms from participating in the day-ahead and forward markets. On the system side, the volatile nature of wind speeds is also an obstacle for windfarms to provide frequency regulation to the system. In this thesis, we address these issues and optimize the operation of windfarms in power systems and deregulated electricity markets. First, the total power generation in a windfarm is maximized by using yaw angle of wind turbines as a control variable. We extend the existing wake models to include the effects of yaw misalignment and wake deflection of wind turbines. A numerical study is performed to find the optimal values of induction factor and yaw misalignment angle of wind turbines in a single row of a windfarm for achieving the maximum total power with wake effects. The numerical study shows that the maximum power is achieved by keeping the induction factor close to 1/3 and only changing the yaw angle to deflect the wake. We then propose a Dynamic Programming Framework (DPF) to maximize the total power production of a windfarm using yaw angle as the control variable. We compare the windfarm efficiency achieved with our DPF with the efficiency values obtained through greedy control strategy and induction factor optimization. We also extend our expressions to a windfarm with multiple rows and columns of turbines and perform simulations on the 3x3 and 4x4 grid topologies. Our results show that the optimal induction factor for

  5. [PROFAMILIA studies the effectiveness of contraceptive marketing programs in Colombia]. (United States)


    A recent study by PROFAMILIA, the private Colombian family planning organization, indicates that community based distribution programs and social marketing programs are not totally interchangeable forms of contraceptive distribution. Comparison of the efficacy of different systems in making contraceptives more accessible to the low income population led the researchers to conclude that social marketing programs work as well as community based distribution programs in rural areas which already have high rates of contraceptive usage. Community based distribution programs appear more effective than social marketing programs in areas where contraceptive usage is not yet well established. PROFAMILIA researchers conducted operational studies in 3 different states, each of which had a community based distribution program. In the first state the community based distribution program was suspended and a vender who had previously supplied only urban outlets added rural pharmacies to his route. The vender handled 3 kinds of pills, 2 types of spermicidal suppositories, and condoms. In a neighboring state, 3 instructors belonging to the community based distribution program were offered commissions of about 10% of the value of the products if the distributors they supervised met monthly sales quotas. The community based distribution program was left unchanged in the third state but a 2-member mobile team was trained to travel through the region by jeep, talking to community groups about the advantage of contraception. At the end of 18 months, sales of contraceptives had declined in the state where the community based distribution program was replaced by the social marketing program. The decline was believed to be related to unforeseen price increases for pills and devaluation of the Colombian peso. The social marketing project was however much more cost effective than the other 2, which continued to require PROFAMILIA subsidies. Contraceptive usage increased in the other 2 areas

  6. Implementing a farmers' market incentive program: perspectives on the New York City Health Bucks Program. (United States)

    Payne, Gayle Holmes; Wethington, Holly; Olsho, Lauren; Jernigan, Jan; Farris, Rosanne; Walker, Deborah Klein


    One strategy for lowering the prevalence of obesity is to increase access to and affordability of fruits and vegetables through farmers' markets. However, little has been documented in the literature on the implementation of such efforts. To address this gap, the Division of Nutrition, Physical Activity, and Obesity (DNPAO) sponsored an evaluation of the New York City Health Bucks program, a farmers' market coupon incentive program intended to increase access to fresh fruits and vegetables in underserved neighborhoods while supporting local farmers. We conducted a process evaluation of Health Bucks program implementation. We interviewed 6 farmer/vendors, 3 market managers, and 4 program administrators, and collected data on site at 86 farmers' markets, including surveys of 81 managers and 141 farmer/vendors on their perspectives on promotion and redemption of the incentive coupons; knowledge and attitudes regarding the program; experiences with markets and products; and facilitators and barriers to program participation. Results indicate that respondents view Health Bucks as a positive program model. Farmers' market incentive coupon programs like Health Bucks are one strategy to address the problem of obesity and were associated with higher fruit and vegetable access and purchases in low-income communities. This evaluation identified some areas for improving implementation of the Health Bucks program. Farmers' market incentive programs like Health Bucks may be one avenue to increase access to and affordability of fruits and vegetables among low-income persons. Further research is needed to assess the potential effects of these programs on access and health outcomes.

  7. The marketing program is in general marketing management on aeronautical industrial enterprises

    Directory of Open Access Journals (Sweden)

    М. В. Корж


    Full Text Available In the article the offered is methodology of development of the marketing program and mechanism of realization of the marketing planning, by the use of approach of the systems, and also its adaptation is conducted for aeronautical industrial enterprises taking  into account their features of functioning in the modern terms of economic development of Ukraine. In connection with that the model of organization of management marketing activity is developed on a modern industrial enterprise which carries out the production of goods.

  8. Building Technologies Program Multi-Year Program Plan Technology Validation and Market Introduction 2008

    Energy Technology Data Exchange (ETDEWEB)

    None, None


    Building Technologies Program Multi-Year Program Plan 2008 for technology validation and market introduction, including ENERGY STAR, building energy codes, technology transfer application centers, commercial lighting initiative, EnergySmart Schools, EnergySmar

  9. 2008 Federal Energy Management Program (FEMP) Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Tremper, C.


    This report assesses the market for Federal Energy Management Program (FEMP) services as it existed in FY 2008. It discusses Federal energy management goal progress in FY 2008, and examines the environment in which agencies implemented energy management projects over the last three years. The report also discusses some recent events that will increase the market for FEMP services, and outlines FEMP's major strategies to address these changes in FY 2009 and beyond.

  10. Financial Flexibility in Highly Regulated Market: Indonesian Telecommunication Case during Tariff Pricing War

    Directory of Open Access Journals (Sweden)

    Y. Arief Rijanto


    Full Text Available In year 2008, regulation of Indonesian telecommunicationindustries changes due the tariff pricing war within Telecommunication operator. This regulation tie up the telecommunication operator and affect operating revenue margin.The needs of financial flexibility within tele communication firm is increased.Capex, operating revenue and reinvestment needs to be flexible must be inline with competition and change of technology. This paper goals is measuring financial flexibility based on Capex, operating revenue and re-investment needs.Re-investment needs by Telecommunication operator can be financed with or without financial flexibility. Data from year 2007 up to 2014 is selected to accommodate before and after changes of telecommunication regulation. The regulation effect to financial flexibility of telecommunication firm is still relevantbecause telecommunication industries by nature needs larger capital to re-new the telecommunication technology. Real options method will be used to measure financial flexibility.Keywords: Financial flexibility, Price war, Telecommunication Regulation, Real Option

  11. MetaJC++: A flexible and automatic program transformation technique using meta framework

    National Research Council Canada - National Science Library

    Nadera Beevi; M. Reghu; D. Chitraprasad; S. Vinodchandra


    ... and Java to provide a flexible object oriented programming platform for the user. Suitable constructs from both the languages have been combined, thereby forming a new and stronger Meta-Language...

  12. Teaching the Talented: A Flexible Graduate Program in Gifted Education. (United States)

    Burns, Deborah E.; Renzulli, Joseph S.


    The Teaching the Talented Program in the School of Education at the University of Connecticut is a graduate program designed to prepare teachers and leadership personnel in programing for exceptionally able young children and youth. The program can be completed in one year or up to seven years. (JDD)

  13. Financial Flexibility in Highly Regulated Market: Indonesian Telecommunication Case during Tariff Pricing War

    Directory of Open Access Journals (Sweden)

    Y. Arief Rijanto


    Full Text Available In year 2008, regulation of Indonesian telecommunicationindustries changes due the tariff pricing war within Telecommunication opera-tor. This regulation tie up the telecommunication operator and affect operating revenue margin.The needs of financial flexibility within tele-communication firm is increased.Capex, operating revenue and reinvestment needs to be flexible must be inline with competition and change of technology. This paper goals is measuring financial flexibility based on Capex, operating revenue and re-investment needs.Reinvestment needs by Telecommunication operator can be financed with or without financial flexibility. Data from year 2007 up to 2014 is selec-ted to accommodate before and after changes of telecommunication regulation. The regulation effect to financial flexibility of telecommu-nication firm is still relevantbecause telecommunication industries by nature needs larger capital to re-new the telecommunication technology. Real options method will be used to measure financial flexibility.

  14. Farmers' Market Use Patterns Among Supplemental Nutrition Assistance Program Recipients With High Access to Farmers' Markets. (United States)

    Freedman, Darcy A; Flocke, Susan; Shon, En-Jung; Matlack, Kristen; Trapl, Erika; Ohri-Vachaspati, Punam; Osborne, Amanda; Borawski, Elaine


    Evaluate farmers' market (FM) use patterns among Supplemental Nutrition Assistance Program (SNAP) recipients. Cross-sectional survey administered June to August, 2015. Cleveland and East Cleveland, OH. A total of 304 SNAP recipients with children. Participants lived within 1 mile of 1 of 17 FMs. Most were African American (82.6%) and female (88.1%), and had received SNAP for ≥5 years (65.8%). Patterns of FM shopping, awareness of FM near home and of healthy food incentive program, use of SNAP to buy fruits and vegetables and to buy other foods at FMs, receipt of healthy food incentive program. Two-stage cluster analysis to identify segments with similar FM use patterns. Bivariate statistics including chi-square and ANOVA to evaluate main outcomes, with significance at P ≤ .05. A total of 42% reported FM use in the past year. Current FM shoppers (n = 129) were segmented into 4 clusters: single market, public market, multiple market, and high frequency. Clusters differed significantly in awareness of FM near home and the incentive program, use of SNAP to buy fruit and vegetables at FMs, and receipt of incentive. Findings highlight distinct types of FM use and had implications for tailoring outreach to maximize first time and repeat use of FMs among SNAP recipients. Copyright © 2017 The Authors. Published by Elsevier Inc. All rights reserved.

  15. 75 FR 41397 - Asparagus Revenue Market Loss Assistance Payment Program (United States)


    ... production in the base period. Payment eligibility for the ALAP Program will not be subject to adjusted gross... payment on asparagus produced in the base period and have produced asparagus for the commercial market in... close of the announced application period, the total payment quantity from all eligible producers would...

  16. Marketing and public programming in records and archives at the ...

    African Journals Online (AJOL)

    Archival institutions hold valuable collections in different forms and formats including correspondence, manuscripts, reports, and audio visual materials such as photographs,maps, plans, audiotapes, videos and films. Marketing and public programming are essential means for increasing the utilization of archival materials.

  17. Employee wellness program marketing: an organizational theory perspective. (United States)

    Campbell, D P


    An employee wellness program (EWP) marketing system can be analyzed as an adhocracy, an organizational form proposed by Mintzberg and is characterized by sharing of power, mutual adjustment among its members, and ability to innovate. The design parameters of informal behavior, planning and control, liaison, and decentralization appear to be particularly important to the success of EWPs.

  18. Marketing and public programming in records and archives at the ...

    African Journals Online (AJOL)

    mpho ngoepe

    Abstract. Archival institutions hold valuable collections in different forms and formats including correspondence, manuscripts, reports, and audio visual materials such as photographs, maps, plans, audiotapes, videos and films. Marketing and public programming are essential means for increasing the utilization of archival ...

  19. Program Management Educational Needs of Idaho Business and Marketing Teachers (United States)

    Kitchel, Allen; Cannon, John; Duncan, Dennis


    The purpose of this study was to determine the perceived program management professional development needs of Idaho secondary business/marketing teachers (N = 233) in order to guide pre-service curriculum development and in-service training activities. Sixty-two percent (n = 146) of the 233 teachers completed a modified version of Joerger's (2002)…

  20. Active Labor Market Programs and Reservation Wages: Its a Hazard

    DEFF Research Database (Denmark)

    Sørensen, Kenneth Lykke

    Using a randomized controlled trial, this paper shows that positive earnings effects of labor market programs might be driven by an employment and/or a wage effect. The findings of this paper suggest that treated individuals in a high-intense scheme are more prone to have lowered short- term...

  1. Analytical Framework for Market-oriented DSR Flexibility Integration and Management

    DEFF Research Database (Denmark)

    You, Shi; Hu, Junjie; Heussen, Kai


    Integration and management of the flexibility of Demand Side Resources (DSR) in today’s energy systems plays a sig-nificant role in building up a sustainable society. However, the challenges of understanding, predicating and handling the uncertainties associated this subject to a great extent...... for various flexibility pricing strategies are presented to illustrate some features of the framework....

  2. Flexibility in adults aged 50 to 86 years participating in a physical activity program

    Directory of Open Access Journals (Sweden)

    Danielle Ledur Antes


    Full Text Available An adequate flexibility level is essential to carry out daily activities successfully.This study aimed to verify the effects of a physical activity program over the flexibility of men and women aged 50 to 86 years. A total of 289 participants were evaluated from March 2009 to March 2011. The physical activity program included 60-minute gym classes three times a week. The physical capacities most exercised were resistance strength, equilibrium, flexibility, coordination, aerobic resistance, and muscle strength and relaxation. Flexibility was measured with the sit and reach test. The descriptive analysis and paired t test were performed with a 5% significance level. We observed a significant reduction in women’s flexibility (p < 0.001 during the physical activities practice period. This reduction was more significant in 2009 than in 2010 (p < 0.001. During the recess periods, there was a significant decline in flexibility (p < 0.001 for both sexes. From 2009 to 2010, however, there was a difference in reduction only among women, with a less significant reduction from 2010 to 2011 when compared to the 2009-2010 period. We concluded that both men’s and women’s flexibility levels reduced, but men’s levels reduced only during recess, while women’s levels reduced during recess and practice periods. A regular physical activity practice may contribute to the development and/or maintenance of flexibility levels in adults over 50 years old.

  3. Differential segmentation responses to an alcohol social marketing program. (United States)

    Dietrich, Timo; Rundle-Thiele, Sharyn; Schuster, Lisa; Drennan, Judy; Russell-Bennett, Rebekah; Leo, Cheryl; Gullo, Matthew J; Connor, Jason P


    This study seeks to establish whether meaningful subgroups exist within a 14-16 year old adolescent population and if these segments respond differently to the Game On: Know Alcohol (GOKA) intervention, a school-based alcohol social marketing program. This study is part of a larger cluster randomized controlled evaluation of the GOKA program implemented in 14 schools in 2013/2014. TwoStep cluster analysis was conducted to segment 2,114 high school adolescents (14-16 years old) on the basis of 22 demographic, behavioral, and psychographic variables. Program effects on knowledge, attitudes, behavioral intentions, social norms, alcohol expectancies, and drinking refusal self-efficacy of identified segments were subsequently examined. Three segments were identified: (1) Abstainers, (2) Bingers, and (3) Moderate Drinkers. Program effects varied significantly across segments. The strongest positive change effects post-participation were observed for Bingers, while mixed effects were evident for Moderate Drinkers and Abstainers. These findings provide preliminary empirical evidence supporting the application of social marketing segmentation in alcohol education programs. Development of targeted programs that meet the unique needs of each of the three identified segments will extend the social marketing footprint in alcohol education. Copyright © 2015 Elsevier Ltd. All rights reserved.

  4. Workplace wellness programs: how regulatory flexibility might undermine success. (United States)

    Pomeranz, Jennifer L


    The Patient Protection and Affordable Care Act revised the law related to workplace wellness programs, which have become part of the nation's broader health strategy. Health-contingent programs are required to be reasonably designed. However, the regulatory requirements are lax and might undermine program efficacy in terms of both health gains and financial return. I propose a method for the government to support a best-practices approach by considering an accreditation or certification process. Additionally I discuss the need for program evaluation and the potential for employers to be subject to litigation if programs are not carefully implemented.

  5. Marketing: an approach to successful energy-conservation information programs

    Energy Technology Data Exchange (ETDEWEB)

    Hutton, R. B.; McNeill, D. L.


    This monograph shows how the adoption of a marketing approach can improve the quality of the development and delivery of energy-conservation programs. Several factors make the use of such a marketing approach to conservation particularly beneficial, namely: (1) goals of conservation programs can be quantified (e.g., specified amount of energy to be saved); in addition, intermediate effects necessary for program success are also measureable (e.g., knowledge, attitude change, etc); (2) there is an apparent and increasing need for conservation by different parts (or sectors) of the population; however, it is clear that the desire for conservation is not the same for all sectors; (3) conservation programs can be thought of in much the same way as products with benefits and costs; this necessitates an understanding of how the population makes conservation decisions so that the program can fit into that decision process; (4) the need to tailor programs to the needs of the population is heightened by the general competition for the consumer dollar; it is necessary to design and present programs in a way that the individual will view conservation as an attractive choice among many (e.g., bank savings, buying clothes, furniture, car, etc.); and (5) the population's response to, and need for conservation is constantly changing; consequently, it is important to realize that these changes may need to be reflected in the conservation programs themselves (both ongoing and new).

  6. Marketing Online Degree Programs: How Do Traditional-Residential Programs Compete? (United States)

    Adams, Jonathan; Eveland, Vicki


    A total of 150 university Web sites were segregated into one of three groups: accredited residential, regionally accredited online, and nonaccredited online institutions. The promotional imagery, marketing messages and marketing themes found on the landing pages of each university program Web sites were analyzed for similarities and differences. A…

  7. Prices and risks for flexible mechanisms on the international markets; Priser og risici pae internationale markeder for de fleksible mekanismer

    Energy Technology Data Exchange (ETDEWEB)

    Jensen, J. [Copenhagen Economics Aps, Copenhagen (Denmark)


    The aim of this report is to calculate the expected equilibrium prices on flexible mechanisms in the first commitment period of the Kyoto Protocol (2008-2012) and the equilibrium prices on the EU quota trading market in the period 2005-2007. The calculation will combined with additional information be used for evaluating to what extend it is socio-economic recommendable to use flexible mechanisms in the Danish climate strategy. The calculations are made by means of Copenhagen Economics' climate model, CECM, which has been extended with a module performing Monte-Carlo simulations. The report concludes, that before the budget period (2005-2007) the principal element of uncertainty for price fixing will be the individual country's ambition to reduce CO{sub 2}-emissions before the commitment to the Kyoto Protocol. Whether it is socio-economic recommendable to use flexible mechanisms before the budget period is primarily dependent on the expectations to future prices of the flexible mechanisms. (ba)

  8. A Set of Free Cross-Platform Authoring Programs for Flexible Web-Based CALL Exercises (United States)

    O'Brien, Myles


    The Mango Suite is a set of three freely downloadable cross-platform authoring programs for flexible network-based CALL exercises. They are Adobe Air applications, so they can be used on Windows, Macintosh, or Linux computers, provided the freely-available Adobe Air has been installed on the computer. The exercises which the programs generate are…

  9. Flexibility in competency-based workplace transition programs: an exploratory study of community child and family health nursing. (United States)

    Cusack, Lynette; Gilbert, Sandra; Fereday, Jennifer


    Successful transition to practice programs that use competency-based assessment require the involvement of all staff, especially those undertaking the preceptor role. Qualitative data were collected using interview methods. Participants were 14 newly employed nurses and 7 preceptors in the child and family community health service in South Australia. Participant narratives were recorded electronically, transcribed, and thematically analyzed using the paradigm of critical social science. Five themes were identified that describe enablers as well as barriers to applying a flexible transition to practice program using competency-based assessment. These included flexibility in the program design, flexibility on the part of preceptors, flexibility to enable recognition of previous learning, flexibility in the assessment of competencies, and flexibility in workload. To ensure successful application of a transition to practice program using competency-based assessment, preceptors must understand the flexible arrangements built into the program design and have the confidence and competence to apply them. Copyright 2013, SLACK Incorporated.

  10. Ensuring the Flexibility and Continuity of Supplies in the B2B Market

    Directory of Open Access Journals (Sweden)

    Grażyna Wieteska


    Full Text Available Aim/purpose - The purpose of this paper is to recognize and compare the best practices that ensure the flexibility and continuity of supplies. Although the flexibility drivers and continuity risk drivers, according to the literature, are actually the same, there is a lack of research articles on this aspect. Design/methodology/approach - A two-phase methodology design, based on the literature review and in-depth interviews, was used, and seven in-depth interviews with the representatives of manufacturing companies that operate in different sectors were conducted. Findings - Supply flexibility and continuity are presented in the literature, mainly as the responses to the business environmental events/changes that have already occurred. Nevertheless, the researched manufacturing companies recognize their use in terms of prevention as well. The researched enterprises use traditional ways of dealing with supply problems (alternative supplier, inventory buffers. They do not really connect ensuring supply continuity with long-term disruptions, but rather understand it as prevention of typical supply delays and quality problems. The respondents regard supplier flexibility not only as a way of responding to the forecasted demand changes but also to unexpected situations. The companies ensure supply continuity and supply flexibility using similar but not exactly the same strategies. For the reactive strategies, sourcing decisions are crucial, whereas for preventive strategies - it is supplier performance management. Research implications/limitations - The small number of conducted interviews is a limitation of performed research, however, some directions for future research can be noted. Apart from other implications described in the paper, it is deduced that sourcing flexibility positively influences supply continuity. Nevertheless, this hypothesis needs quantitative verification.Originality/value/contribution - The paper compares the issue of supply

  11. A fuzzy mixed integer programming for marketing planning

    Directory of Open Access Journals (Sweden)

    Abolfazl Danaei


    Full Text Available One of the primary concerns to market a product is to find appropriate channel to target customers. The recent advances on information technology have created new products with tremendous opportunities. This paper presents a mixed integer programming technique based on McCarthy's 4PS to locate suitable billboards for marketing newly introduced IPHONE product. The paper considers two types of information including age and income and tries to find the best places such that potential consumers aged 25-35 with high income visit the billboards and the cost of advertisement is minimized. The model is formulated in terms of mixed integer programming and it has been applied for potential customers who live in city of Tabriz, Iran. Using a typical software package, the model detects appropriate places in various parts of the city.

  12. Commercial Building Energy Asset Rating Program -- Market Research

    Energy Technology Data Exchange (ETDEWEB)

    McCabe, Molly J.; Wang, Na


    Under contract to Pacific Northwest National Laboratory, HaydenTanner, LLC conducted an in-depth analysis of the potential market value of a commercial building energy asset rating program for the U.S. Department of Energy (DOE) Office of Energy Efficiency and Renewable Energy. The market research objectives were to: (1) Evaluate market interest and need for a program and tool to offer asset rating and rapidly identify potential energy efficiency measures for the commercial building sector. (2) Identify key input variables and asset rating outputs that would facilitate increased investment in energy efficiency. (3) Assess best practices and lessons learned from existing national and international energy rating programs. (4) Identify core messaging to motivate owners, investors, financiers, and others in the real estate sector to adopt a voluntary asset rating program and, as a consequence, deploy high-performance strategies and technologies across new and existing buildings. (5) Identify leverage factors and incentives that facilitate increased investment in these buildings. To meet these objectives, work consisted of a review of the relevant literature, examination of existing and emergent asset and operational rating systems, interviews with industry stakeholders, and an evaluation of the value implication of an asset label on asset valuation. This report documents the analysis methodology and findings, conclusion, and recommendations. Its intent is to support and inform the DOE Office of Energy Efficiency and Renewable Energy on the market need and potential value impacts of an asset labeling and diagnostic tool to encourage high-performance new buildings and building efficiency retrofit projects.

  13. Addition of flexible body option to the TOLA computer program. Part 2: User and programmer documentation (United States)

    Dick, J. W.; Benda, B. J.


    User and programmer oriented documentation for the flexible body option of the Takeoff and Landing Analysis (TOLA) computer program are provided. The user information provides sufficient knowledge of the development and use of the option to enable the engineering user to successfully operate the modified program and understand the results. The programmer's information describes the option structure and logic enabling a programmer to make major revisions to this part of the TOLA computer program.

  14. Effects of a pilates school program on hamstrings flexibility of adolescents

    Directory of Open Access Journals (Sweden)

    Noelia González-Gálvez


    Full Text Available INTRODUCTION: Low levels of hamstring flexibility may trigger certain acute and chronic pathologies and injuries. Poor flexibility is observed among teenagers and several authors have recommended the use of specific programs in this population to improve flexibility levels. The Pilates Method (PM may be an appropriate intervention to achieve this purpose and has rarely been used with this population. Objective: Study was to assess changes in the flexibility of hamstrings after running a didactic PM unit for high-school students.METHODS: This research was developed through a quasi-experimental design. The sample consisted of 66 high-school students divided into experimental group (EG=39 and control group (CG=27. The intervention was carried out 2 times a week for six weeks. Each session lasted 55 minutes divided into three parts: warm-up, main part and cool down. Hamstring flexibility was assessed using the toe-touch test. Paired Student t-test and t-test for independent samples were applied. The size of the effect (d was determined.RESULTS: The EG showed significant provident in hamstring flexibility (+3.54±3.9cm. The effect size was low (d>d>0,2d>0.21.15 which means that a large proportion of participants improved their results.CONCLUSION: This study showed that six-weeks of Pilates training in Physical Education classes has significantly improved the hamstrings flexibility among adolescents.

  15. 76 FR 23583 - Application of the Energy Planning and Management Program Power Marketing Initiative to the... (United States)


    ... Area Power Administration Application of the Energy Planning and Management Program Power Marketing... (Western), a Federal power marketing agency of the Department of Energy (DOE), will apply the Energy Planning and Management Program (Program) Power Marketing Initiative (PMI), as modified in this notice, to...

  16. Essays on the Design of Contracts and Markets for Power System Flexibility

    DEFF Research Database (Denmark)

    Boscán Flores, Luis Rafael

    This PhD thesis consists of five essays on the economics of Power System Flexibility, a topic that has traditionally been addressed from a technical perspective by engineers, system planners, electricity industry stakeholders and energy policymakers interested in the integration of Variable...

  17. Risk assessment of aggregated flexibility usage for optimal multi-market trade

    DEFF Research Database (Denmark)

    Macdougall, Pamela; Ran, Bob; Kok, Koen


    With the supply mix evolving to incorporate more and more uncontrollable renewable energy sources there is a need for more storage and demand response solutions. Aggregated demand response flexibility has been investigated in the past years as one of the potential solution this problem. This pape...

  18. Applying Marketing Concepts to Non-Profit/Educational Organizations: The Youth Professional’s Responsibilities in Program Marketing & Promotion

    Directory of Open Access Journals (Sweden)

    Keith G. Diem


    Full Text Available The degree of participation in community-based youth development programs is typically affected by both the recruitment and retention of participants. A review of literature over more than forty years revealed the value of marketing and promotion to the viability of a company, product, or organization and how it may contribute to company sales or an organization’s membership. This article is focused on the application of marketing concepts to a non-profit organization or educational program. Using a marketing approach to program development can result in improved program quality as well as increased enrollment. Utilizing marketing activities such as needs assessment will aide in ensuring the program remains current in meeting needs and interests of clientele, the community, and society. Promoting an accurate and relevant image is a key in making sure people realize the value of your program.

  19. Stock Market Co-Movement and Exchange Rate Flexibility : Experience of the Republic of Korea


    Park, Yung Chul; Park, Hail


    This paper argues that for countries where equity investments dominate cross-border capital flows, the proper framework for analyzing the role of a flexible exchange rate system as a buffer against external shocks is the uncovered stock return parity condition, rather than the uncovered interest parity condition. Estimation of the stock return parity condition shows that it fails to hold in the Republic of Korea largely because of co-movement in the Republic of Korea and United States stock m...

  20. The Effectiveness of an Additional Stretching Exercise Program in Improving Flexibility Level among Preschool Boys (United States)

    Lee, Wee Akina Sia Seng; Rengasamy, Shabeshan A/L; Raju, Subramaniam A/L


    This study was conducted to examine the effectiveness of a two minutes' additional stretching exercise program in a 30 minutes games teaching lesson in improving the flexibility level of 6 year old preschool boys (M = 5.92, SD = 0.27) in a preschool in Malaysia. Fifty (50) preschool boys were selected for the study based on the intact sampling…

  1. Stabilisation of the grain market by the flexible use of grain for bioethanol

    NARCIS (Netherlands)

    Helming, J.F.M.; Pronk, A.; Woltjer, I.


    This report reviews whether the grain market and grain price can be stabilised by the variation of the use of grain in the EU-27's production of bioethanol. The time horizon of this study is 2020, whereby account is taken of the minimum 10% obligation for biofuel use in the EU-27. An economic

  2. Syngas. The flexible solution in a volatile feed-stock market

    Energy Technology Data Exchange (ETDEWEB)

    Wurzel, T. [Air Liquide Global E und C Solutions c/o Lurgi GmbH, Frankfurt a.M. (Germany)


    The paper presents the versatility of syngas allowing the extended application of new feedstock sources such as shale gas or coal to deliver fuels and chemicals traditionally derived from crude oil. In order to provide a holistic view on this topic of current interest, the syngas market, the pre-dominant production technologies and main economic consideration for selected applications are presented and analyzed. It can be concluded that a broad portfolio of well-mastered and referenced syngas production technologies which are continuously improved to meet actual market requirements (e.g. ability to valorize biomass) will remain key to enable economic solutions in a world characterized by growing dynamics with regards to the supply of (carbonaceous) feedstock. (orig.)

  3. [Use of social marketing in population health programs (literature review)]. (United States)

    Kholmogorova, G T; Gladysheva, N V


    At present health education programmes abroad make wide use of social marketing strategy. Unlike commercial marketing whose purpose is competition and struggle for the expansion of commodity markets, social marketing is aimed at disseminating certain ideas or introducing certain practices, using largely the technological base and strategy of commercial marketing. The authors give 8 fundamental principles of social marketing (consumer orientation, the theory of barter, the analysis of audience and segmentation, special surveys to detect the orientation of population, the choice of channels for information transmission application of "marketing mixture", control of ongoing programme and marketing management). Application fields of social marketing in public health are discussed.

  4. Alternative Approaches for Educating Future Global Marketing Professionals: A Comparison of Foreign Study and Research-Intensive Marketing Programs (United States)

    Kaufman, Peter A.; Melton, Horace L.; Varner, Iris I.; Hoelscher, Mark; Schmidt, Klaus; Spaulding, Aslihan D.


    Using an experiential learning model as a conceptual background, this article discusses characteristics and learning objectives for well-known foreign study programs such as study tours, study abroad, and internships and compares them with a less common overseas program called the "Global Marketing Program" (GMP). GMP involves…

  5. 75 FR 26188 - Notice of Funds Availability: Inviting Applications for the Emerging Markets Program (United States)


    ... ineligible expenditures include: branded product promotions (in-store, restaurant advertising, labeling, etc... not suitable for funding under other CCC marketing programs, e.g., the Foreign Market Development...

  6. Agricultural Marketing. Farmers' Marketing Practices and Programs To Teach Alternative Practices. Briefing Report to Congressional Committees. (United States)

    General Accounting Office, Washington, DC.

    This report describes a General Accounting Office study of farmers' marketing practices. The report specifically discusses farmers' use of the three advanced marketing techniques--cash forward contracting, hedging in the futures market, and trading in agricultural options--as disclosed in nine studies of farmers' marketing practices made from 1976…

  7. 75 FR 52393 - Proposed Data Collection; Comment Request: New Markets Tax Credit (NMTC) Program-Allocation... (United States)


    ... Proposed Data Collection; Comment Request: New Markets Tax Credit (NMTC) Program--Allocation Application... the New Markets Tax Credit (NMTC) Program--Allocation Application (hereafter, the Application). DATES...: Direct all comments to Rosa Martinez, Acting NMTC Program Manager, Community Development Financial...

  8. 77 FR 70177 - Multifamily Housing Mortgage and Housing Assistance Restructuring Program (Mark to Market) (United States)


    ... URBAN DEVELOPMENT Multifamily Housing Mortgage and Housing Assistance Restructuring Program (Mark to...: Multifamily Housing Mortgage and Housing Assistance Restructuring Program (Mark to Market). OMB Approval... proposed use: The Mark to Market Program is authorized under the Multifamily Assisted Housing Reform and...

  9. Using Student Input to Develop a Marketing Strategy for an Executive MBA Program (United States)

    Geissler, Gary L.


    Despite continued growth in the number of Executive MBA (EMBA) Programs in the U. S. and worldwide, previous research concerning the marketing of EMBA Programs has been very limited. Here, the author investigates ways to successfully market an EMBA Program at a southern U. S. university. Extensive exploratory research was conducted among current…

  10. Summary of sales and CYP in seven social marketing programs. (United States)


    During 1983 contraceptive social marketing programs selling products in 7 countries -- Bangladesh, Egypt, El Salvador, Jamaica, Mexico, Nepal, and Sri Lanka -- provided complete monthly sales reports to the International Contraceptive Social Marketing Project. Together, these countries provided a total of 1,694,177 couple years of protection (CYP) among an estimated 54.98 million women of reproductive age. Tables compare 1982 and 1983 CYP for each contry. Also provided are sales data and CYP for individual products in each country. In Bangladesh the CYP was 816,072 in 1982 and 1,066,434 in 1983. For Egypt the CYP was 288,103 in 1982 and 377,632 in 1983. In El Salvador the CYP was 21,557 in 1982 and 16,630 in 1983. Jamaica's CYP was 34,016 in 1982 and 44,145 in 1983. In Mexico the CYP was 77,286 in 1982 and 63,832 in 1983. Nepal's CYP was 27,229 in 1982 and 35,942 in 1983. The CYP in Sri Lanka was 95,264 in 1982 and 89,562 in 1983.

  11. Increasing market opportunities through standardization and responsible care program

    Directory of Open Access Journals (Sweden)

    Robert MUHA


    Full Text Available The development of Environment Management Systems (EMS commenced as a response to global environmental issues and as a recognition of awareness that sustainable development is prerequisite for keeping the natural system in a proper balance. Transport of dangerous goods by road is quite a complex activity that poses a major potential threat to people and the environment. Therefore, the introduction of certain system tools (standardization of business contributes to a safer and better road transport operations of dangerous goods. Chemical industry combining their efforts for safety and the environment under the Responsible care program (RC. Such efforts have resulted in the development Safety and Quality Assessment System (SQAS to assess the haulers. This paper presents tools standardization of business as an opportunity to improve the market positions of dangerous goods haulers.

  12. Increasing market opportunities through standardization and responsible care program

    Directory of Open Access Journals (Sweden)

    Robert MUHA


    Full Text Available The development of Environment Management Systems (EMS commenced as a response to global environmental issues and as a recognition of awareness that sustainable development is prerequisite for keeping the natural system in a proper balance. Transport of dangerous goods by road is quite a complex activity that poses a major potential threat to people and the environment. Therefore, the introduction of certain system tools (standardization of business contributes to a safer and better road transport operations of dangerous goods. Chemical industry combining their efforts for safety and the environment under the Responsible care program (RC. Such efforts have resulted in the development Safety and Quality Assessment System (SQAS to assess the haulers. This paper presents tools standardization of business as an opportunity to improve the market positions of dangerous goods haulers.

  13. 76 FR 81487 - Application of the Energy Planning and Management Program Power Marketing Initiative to the... (United States)


    ... Area Power Administration Application of the Energy Planning and Management Program Power Marketing... Power Administration (Western), a Federal power marketing agency of the Department of Energy (DOE), is... Consolidated Power Marketing Criteria or Regulations for Boulder City Area Projects (Conformed Criteria...

  14. 76 FR 30147 - Application of the Energy Planning and Management Program Power Marketing Initiative to the... (United States)


    ... Area Power Administration Application of the Energy Planning and Management Program Power Marketing... Power Administration (Western), a Federal power marketing agency of the Department of Energy (DOE), is... General Consolidated Power Marketing Criteria or Regulations for Boulder City Area Projects (Conformed...

  15. On the Market Aspect of Product Program Design: Towards a Definition of an Architecture of the Market

    DEFF Research Database (Denmark)

    Hansen, Christian Lindschou; Mortensen, Niels Henrik; Hvam, Lars


    an architecture of the market. This is to be interpreted as the ‘market perspective’ of the product family referring to the design of the product family from the market’s point of view. The main result of this paper is the suggestion of a definition of a market architecture with an articulation of its elements......An often overlooked aspect of architecture based product development, is the market aspect. However, without focusing the scope of the product family and ensuring an appropriate layout of product families, variants and features across the product program offerings, experiences show...... that architecture based product families become rigid, unfocused, prepared for yesterday’s market situation, and ultimately lack profitability. This paper will propose to expand the existing notion of coordinating product and production architectures as a means to develop profitable architectures by including...

  16. Marketing opportunities for CHP electricity in a virtual power plant. Direct and indirect marketing of flexibility; Vermarktungschancen fuer KWK-Strom im virtuellen Kraftwerk. Direkte und indirekte Flexibilitaetsvermarktung

    Energy Technology Data Exchange (ETDEWEB)

    Otto, Achim; Baumgart, Bastian [Trianel GmbH, Aachen (Germany). Abt. Virtuelle Kraftwerke


    The increasingly fluctuating feed-in of electricity by means of a rapid expansion of renewable energies results in an increasing demand for flexible performance for the regulation of production and consumption. An important part of the necessary flexibility could be provided by CHP plants. Their potential of flexibility is not always fully exploited.

  17. Theme Issue: Marketing Child Care Programs: Why and How. (United States)

    Frank, Mary, Ed.; Caldwell, Bettye M., Ed.


    Contains seven papers divided into three sections addressing: (1) the application of marketing principles to child care organizations and ways of remedying the negative public image of child care; (2) training child care professionals to develop marketing skills; and (3) successful uses of five basic marketing skills illustrated through four case…

  18. Marketing the Program. New Directions for Community Colleges, Number 36. (United States)

    Keim, William A., Ed.; Keim, Marybelle C., Ed.


    This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college.…

  19. Innovation in the web marketing programs of American convention and visitor bureaus

    DEFF Research Database (Denmark)

    Zach, Florian; Gretzel, Ulrike; Xiang, Zheng


    , and continuity of innovation in Web marketing efforts and the perceived contribution of this investment to the overall success of the bureau's Web marketing program. The findings indicate that American convention and visitor bureaus have invested substantially in their websites and continue redesigning them...... as new technology and Web marketing trends emerge. However, it appears that there is a substantial gap between bureau investments in innovative website features and related activities and their perceived contribution to overall Web marketing success....

  20. Value of Flexible Resources, Virtual Bidding, and Self-Scheduling in Two-Settlement Electricity Markets With Wind Generation – Part I

    DEFF Research Database (Denmark)

    Kazempour, Jalal; Hobbs, Benjamin F.


    Part one of this two-part paper presents new models for evaluating flexible resources in two-settlement electricity markets (day-ahead and real-time) with uncertain net loads (demand minus wind). Physical resources include wind together with fast- and slow-start demand response and thermal...... to resolve imbalances. The value of various flexible resources is evaluated through four two-settlement models: i) an equilibrium model in which each player independently schedules its generation or purchases to maximize expected profit; ii) a benchmark (expected system cost minimization); iii) a sequential...

  1. Automated design and optimization of flexible booster autopilots via linear programming, volume 1 (United States)

    Hauser, F. D.


    A nonlinear programming technique was developed for the automated design and optimization of autopilots for large flexible launch vehicles. This technique, which resulted in the COEBRA program, uses the iterative application of linear programming. The method deals directly with the three main requirements of booster autopilot design: to provide (1) good response to guidance commands; (2) response to external disturbances (e.g. wind) to minimize structural bending moment loads and trajectory dispersions; and (3) stability with specified tolerances on the vehicle and flight control system parameters. The method is applicable to very high order systems (30th and greater per flight condition). Examples are provided that demonstrate the successful application of the employed algorithm to the design of autopilots for both single and multiple flight conditions.

  2. Market impacts of a multiyear mechanical fuel treatment program in the U.S. (United States)

    Jeffrey P. Prestemon; Karen L. Abt; Robert J. Jr. Huggett


    We describe a two-stage model of global log and chip markets that evaluates the spatial and temporal economic effects of government- subsidized fire-related mechanical fuel treatment programs in the U.S.West and South. The first stage is a goal program that allocates subsidies according to fire risk and location priorities, given a budget and a feasible, market-...

  3. Improving International Marketing Programs to Reflect Global Complexity and Risk: Curriculum Drivers and Constraints (United States)

    Vos, Lynn


    This article looks at the curriculum redesign of a master's-level program in international marketing from a UK perspective. In order to ensure that the program would be more fit-for-purpose for future managers working under conditions of complexity, uncertainty, and within regimes often very different from the home market, the team began the…

  4. The Teacher Market Glut: Some Guidelines. (United States)

    Wiener, William K.

    This paper discusses the problem of the oversupply of teachers and presents some guidelines for developing a differentiated and flexible teacher education program as a means of producing a marketable teacher. A differentiated and flexible teacher education program would take into account local, state, and regional teacher needs, which would…

  5. Availability and Perceived Value of Masters of Business Administration Degree Programs in Pharmaceutical Marketing and Management (United States)

    Clauson, Kevin A.; Latif, David A.


    Objectives. To examine pharmacist-targeted master of business administration (MBA) degree programs and investigate pharmacists’ perceptions regarding them. Methods. Specialized MBA programs in pharmaceutical marketing and management offered at US colleges and schools of pharmacy were identified in the literature and compared. Pharmacists’ perceptions of MBA programs were evaluated through a survey of clinical preceptors affiliated with a school of pharmacy. Results. Seven US universities that offer an MBA program in pharmaceutical marketing and management were identified. Thirty-three percent of the 57 pharmacist preceptors who responded to the survey reported plans to pursue an MBA degree program. Respondents preferred MBA programs related to healthcare or pharmacy (66%) over general MBA programs (33%). Conclusion. An MBA in pharmaceutical marketing and management could provide pharmacists with advanced knowledge of the operational and strategic business aspects of pharmacy practice and give pharmacy graduates an advantage in an increasingly competitive job market. PMID:22611273

  6. Availability and perceived value of masters of business administration degree programs in pharmaceutical marketing and management. (United States)

    Alkhateeb, Fadi M; Clauson, Kevin A; Latif, David A


    To examine pharmacist-targeted master of business administration (MBA) degree programs and investigate pharmacists' perceptions regarding them. Specialized MBA programs in pharmaceutical marketing and management offered at US colleges and schools of pharmacy were identified in the literature and compared. Pharmacists' perceptions of MBA programs were evaluated through a survey of clinical preceptors affiliated with a school of pharmacy. Seven US universities that offer an MBA program in pharmaceutical marketing and management were identified. Thirty-three percent of the 57 pharmacist preceptors who responded to the survey reported plans to pursue an MBA degree program. Respondents preferred MBA programs related to healthcare or pharmacy (66%) over general MBA programs (33%). An MBA in pharmaceutical marketing and management could provide pharmacists with advanced knowledge of the operational and strategic business aspects of pharmacy practice and give pharmacy graduates an advantage in an increasingly competitive job market.

  7. The effectiveness of services marketing: perceptions of executive directors of gerontological programs. (United States)

    Kaye, L W


    Interest in marketing services, as opposed to products, has gained considerable momentum in recent years. The author conducted a survey of human service executives in six metropolitan areas to gauge the current status and efficacy of marketing efforts in programs for the aged. Findings confirm that the majority of health and social service organizations now employ marketing strategies of some kind, although somewhat insensitive and inadequate. The most common indicator of marketing success has been increments in the number of clients served. Health organizations are significantly more likely to measure the effectiveness of marketing efforts than social service agencies. Agencies commonly employ multiple marketing strategies, with face-to-face approaches proving to be the most effective. Least effective are public service messages and commercials on television/radio. The author suggests recommendations for mounting more efficacious and sensitive marketing programs in the human services.

  8. Use of market research data by state chronic disease programs, Illinois, 2012-2014. (United States)

    Amerson, Nancy L; Arbise, Benjamin S; Kelly, Nora K; Traore, Elizabeth


    Market research data complement traditional epidemiologic data by allowing users to examine health behavior and patterns by census block or census tract. Market research data can identify products and behaviors that align or do not align with public health program goals. Illinois is a recipient of an award from the Directors of Health Promotion and Education to use industry market research data collected by The Nielsen Company for public health purposes. Illinois creates customized community profiles using market research data on tobacco use characteristics to describe the demographics, habits, and media preferences of smokers in certain locations. Local agencies use profiles to plan and target marketing initiatives, reach disparate groups within overall community populations, and restructure program objectives and policy initiatives. Local market research data provide detailed information on the characteristics of smokers, allowing Illinois communities to design public health programs without having to collect data on their own.

  9. Publicizing Your Program: Website Evaluation, Design, and Marketing Strategies (United States)

    Shroeder, Barbara A.


    This research was undertaken to study and improve the marketing efforts of the Department of Educational Technology (EDTECH) at Boise State University, recognizing the need to generate revenues based upon the new self-support structure instituted at the university and EDTECH Department. In investigating the marketing opportunities for the…

  10. Developing Graduate Marketing Programs for Economies in Transition (United States)

    Chadraba, Petr G.; O'Keefe, Robert D.


    This article summarizes some of the authors' experiences in introducing marketing concepts to students involved in the transition from planned to market economies. It addresses critical issues involved in the translation of these concepts within languages that often have no words that are synonymous with these terms. The authors discuss methods…

  11. Market factors feedback system of the pilot program of the Energy Extension Service

    Energy Technology Data Exchange (ETDEWEB)



    The market factors feedback system of the pilot program of the Energy Extension Service are described. The description contains the plans of the 10 pilot EES states and the DOE for operating the system between December 1977 and March 1979. Chapter one contains the planned scope of the market factors feedback system during the pilot program: the target audiences, program services, likely topics of market factors feedback, and energy decision makers. Chapter two presents how the market factors feedback system will operate over the pilot program period. Chapter three summarizes the roles and functions of DOE/EXT in supporting state EES market factors feedback operations and in evaluating the program. There are three appendices. Appendix A contains the market factors feedback plans of the pilot EES states. Appendix B describes how DOE/EXT will work with national-level energy decision makers on market factors feedback received from state EESs. Appendix C is the design for the formal evaluation of the market factors feedback component of the pilot EES program. (MCW)

  12. Provider performance measures in private and public programs: achieving meaningful alignment with flexibility to innovate. (United States)

    Higgins, Aparna; Veselovskiy, German; McKown, Lauren


    In recent years there has been a significant expansion in the use of provider performance measures for quality improvement, payment, and public reporting. Using data from a survey of health plans, we characterize the use of such performance measures by private payers. We also compare the use of these measures among selected private and public programs. We studied twenty-three health plans with 121 million commercial enrollees--66 percent of the national commercial enrollment. The health plans reported using 546 distinct performance measures. There was much variation in the use of performance measures in both private and public payment and care delivery programs, despite common areas of focus that included cardiovascular conditions, diabetes, and preventive services. We conclude that policy makers and stakeholders who seek less variability in the use of performance measures to increase consistency should balance this goal with the need for flexibility to meet the needs of specific populations and promote innovation.

  13. Strategies for an effective youth counter-marketing program: recommendations from commercial marketing experts. (United States)

    McKenna, J; Gutierrez, K; McCall, K


    Intensive and sustained efforts to "counter-market" tobacco among teenagers are necessary to negate the "friendly familiarity" created by tobacco advertising and to communicate the true health and social costs of tobacco use. Counter-marketing campaigns should: highlight a tobacco-free lifestyle as the majority lifestyle of diverse and interesting individuals; explain the dangers of tobacco in a personal, emotional way; offer youth empowerment and control; use multiple voices, strategies, and executions; offer constructive alternatives to tobacco use; and portray smoking as unacceptable and undesirable for everyone. Counter-marketing activities should work in concert with other interventions to alter social norms regarding tobacco.

  14. Farmers' market shopping and dietary behaviours among Supplemental Nutrition Assistance Program participants. (United States)

    Jilcott Pitts, Stephanie B; Wu, Qiang; Demarest, Chelsea L; Dixon, Crystal E; Dortche, Ciarra Jm; Bullock, Sally L; McGuirt, Jared; Ward, Rachel; Ammerman, Alice S


    Because farmers' markets include a variety of fruits and vegetables, shopping at farmers' markets would likely improve diet quality among low-income consumers, as well as promote sustainable direct farm-to-consumer business models. However, not much is known about how to promote farmers' market shopping among low-income consumers. Therefore, the purpose of the present paper was to examine barriers to and facilitators of shopping at farmers' markets and associations between shopping at farmers' markets and self-reported dietary behaviours (fruit and vegetable, sugar-sweetened beverage and fast-food consumption) and BMI. Cross-sectional analyses of associations between farmers' market shopping frequency, awareness of markets, access to markets, dietary behaviours and BMI. Department of Social Services, Pitt County, eastern North Carolina, USA. Between April and July 2013, Supplemental Nutrition Assistance Program (SNAP) participants (n 205) completed a quantitative survey. Barriers to shopping at farmers' markets included does not accept SNAP/electronic benefit transfer, out of the way and lack of transportation. Farmers' market shopping was associated with awareness of farmers' markets (estimate =0·18 (se 0·04), Pvegetable consumption was positively associated with farmers' market shopping (estimate =1·06 (se 0·32), P=0·001). Our study is one of the first to examine SNAP participants' farmers' market shopping, distance to farmers' markets and dietary behaviours. Barriers to shopping at farmers' markets and increasing awareness of existing markets should be addressed in future interventions to increase SNAP participants' use of farmers' markets, ultimately improving diet quality in this high-risk group.

  15. A scoping study on energy-efficiency market transformation by California Utility DSM Programs

    Energy Technology Data Exchange (ETDEWEB)

    Eto, J.; Prahl, R.; Schlegel, J.


    Market transformation has emerged as a central policy objective for future publicly-funded energy-efficiency programs in California. California Public Utilities Commission (CPUC) Decision 95-12-063 calls for public funding to shift to activities designed to transform the energy-efficiency market. The CPUC envisions that funding {open_quotes}would only be needed for specific and limited periods of time to cause the market to be transformed{close_quotes}. At the same time, the CPUC also acknowledges that {open_quotes}there are many definitions of market transformation{close_quotes} ... and does {open_quotes}not attempt to refine those definitions today{close_quotes}. We argue that a definition of market transformation is essential. The literature is now replete with definitions, and an operational definition is needed for the CPUC to decide on which programs should be supported with public funds. The CPUC decision initially indicated a preference for programs that do not provide financial assistance 4-efficiency programs that rely on financial assistance to customers. However, energy customers have traditionally accounted for a substantial portion of California utility`s DSM programs, so the CPUC`s direction to use ratepayer funds to support programs that will transform the market raises critical questions about how to analyze what has happened in order to plan effectively for the future: Which utility energy-efficiency programs, including those that provide financial assistance to customers, have had market transforming effects? To what extent do current regulatory rules and practices encourage or discourage utilities from running programs that are designed to transform the market? Should the rules and programs be modified, and, if so, how, to promote market transformation?

  16. Dealing with unemployment: What should be the role of labour market programs?

    Directory of Open Access Journals (Sweden)

    Jeff Borland


    Full Text Available This review presents a summary of evidence on outcomes from active labour market programs. Active labour market programs aim to increase the likelihood of employment for individuals who are unemployed or at risk of unemployment. The focus of this review is on studies of active labour market programs in Australia, supplemented with international evidence. An overview and historical background on active labour market programs is provided, as well as an introduction to the empirical methods used to estimate the effect of the programs. Evidence on the effects of the main types of programs – case management, work experience programs and formal education and training – is reviewed, and the main findings are distilled into a set of lessons for policy makers. The review concludes that active labour market programs cannot by themselves have a major impact on the rate of unemployment, but some spending on these programs is justified by outcomes such as increasing the pool of unemployed who are job ready and sharing the burden of unemployment. Job search and wage subsidy programs are suggested to be good ways to assist unemployed who are less disadvantaged. For unemployed with higher levels of disadvantage, priority should be given to programs that create jobs with opportunities for linked training, and that provide a pathway to a permanent job.

  17. Market-oriented programming and its application to power load management

    Energy Technology Data Exchange (ETDEWEB)

    Ygge, F.


    Market-oriented programming is a new approach to design and implementation of resource allocation mechanisms in computer systems. It has its roots in different disciplines, such as economics and computer science (in particular the area of multi-agent systems). This is divided into two different parts, focusing on: (1) central foundations and mechanisms of market-oriented programming, and (2) the use of market-oriented programming in practical applications. Market-oriented programming is seen as a programming paradigm based on abstractions such as prices and demands. Concepts, terminology and theory from micro-economics form the foundations of the paradigm. Central aspects of these foundations are investigated and some new insights are presented. Furthermore, some relations between standard optimization/resource allocation approaches and markets are described, and novel theorems are introduced. A published, and generally recognized, market oriented approach to the application building climate control is analyzed in detail. A new approach to this application, based on market-oriented programming, is introduced and shown to be superior to the analyzed approach in many ways. The case study pinpoints a number of potential pitfalls as well as advantages of market-oriented approaches to this and other applications. A second investigated application is power load management, i.e. the management of loads at the customer`s side for obtaining more efficient energy systems management. The basis of the application is described and a new market oriented approach is introduced and analyzed. The approach is shown to have a number of advantages compared to existing approaches to this problem. The main conclusion of the thesis is that there are some potential pitfalls of market-oriented programming, but when used with care it provides a highly natural and efficient means for resource allocation in computer systems

  18. Super-Efficient Refrigerator Program (SERP) evaluation volume 2: Preliminary impact and market transformation assessment

    Energy Technology Data Exchange (ETDEWEB)

    Lee, A.D.; Conger, R.L.


    The Super Efficient Refrigerator Program (SERP) is a collaborative utility program intended to transform the market for energy-efficient and environmentally friendly refrigerators. It is one of the first examples of a large-scale {open_quotes}market transformation{close_quotes} energy efficiency program. This report documents the preliminary impact and market transformation evaluation of SERP ({open_quotes}the Program{close_quotes}). Pacific Northwest National Laboratory (PNNL) conducted this evaluation for the U.S. Department of Energy. This study focuses on the preliminary impact evaluation and market transformation assessment, but also presents limited process evaluation information. It is based on interviews with refrigerator dealers and manufacturers, interviews with utility participants, industry data, and information from the Program administrators. Results from this study complement those from prior process evaluation also conducted by PNNL. 42 refs., 5 figs., 4 tabs.

  19. Interpretive flexibility in mobile health: lessons from a government-sponsored home care program. (United States)

    Nielsen, Jeppe Agger; Mathiassen, Lars


    Mobile technologies have emerged as important tools that health care personnel can use to gain easy access to client data anywhere. This is particularly useful for nurses and care workers in home health care as they provide services to clients in many different settings. Although a growing body of evidence supports the use of mobile technologies, the diverse implications of mobile health have yet to be fully documented. Our objective was to examine a large-scale government-sponsored mobile health implementation program in the Danish home care sector and to understand how the technology was used differently across home care agencies. We chose to perform a longitudinal case study with embedded units of analysis. We included multiple data sources, such as written materials, a survey to managers across all 98 Danish municipalities, and semistructured interviews with managers, care workers, and nurses in three selected home care agencies. We used process models of change to help analyze the overall implementation process from a longitudinal perspective and to identify antecedent conditions, key events, and practical outcomes. Strong collaboration between major stakeholders in the Danish home care sector (government bodies, vendors, consultants, interest organizations, and managers) helped initiate and energize the change process, and government funding supported quick and widespread technology adoption. However, although supported by the same government-sponsored program, mobile technology proved to have considerable interpretive flexibility with variation in perceived nature of technology, technology strategy, and technology use between agencies. What was first seen as a very promising innovation across the Danish home care sector subsequently became the topic of debate as technology use arrangements ran counter to existing norms and values in individual agencies. Government-sponsored programs can have both positive and negative results, and managers need to be aware

  20. MetaJC++: A flexible and automatic program transformation technique using meta framework (United States)

    Beevi, Nadera; Reghu, M.; Chitraprasad, D.; Vinodchandra, S.


    Compiler is a tool to translate abstract code containing natural language terms to machine code. Meta compilers are available to compile more than one languages. We have developed a meta framework intends to combine two dissimilar programming languages, namely C++ and Java to provide a flexible object oriented programming platform for the user. Suitable constructs from both the languages have been combined, thereby forming a new and stronger Meta-Language. The framework is developed using the compiler writing tools, Flex and Yacc to design the front end of the compiler. The lexer and parser have been developed to accommodate the complete keyword set and syntax set of both the languages. Two intermediate representations have been used in between the translation of the source program to machine code. Abstract Syntax Tree has been used as a high level intermediate representation that preserves the hierarchical properties of the source program. A new machine-independent stack-based byte-code has also been devised to act as a low level intermediate representation. The byte-code is essentially organised into an output class file that can be used to produce an interpreted output. The results especially in the spheres of providing C++ concepts in Java have given an insight regarding the potential strong features of the resultant meta-language.

  1. Changes in spinal range of motion after a flexibility training program in elderly women

    Directory of Open Access Journals (Sweden)

    Battaglia G


    Full Text Available Giuseppe Battaglia,1,2 Marianna Bellafiore,1,2 Giovanni Caramazza,2 Antonio Paoli,3 Antonino Bianco,1,2 Antonio Palma1,2 1Department of Law, Society, and Sport Sciences, University of Palermo, Palermo, Italy; 2Sicilian Regional Sports School of Italian National Olympic Committee (CONI, Sicily, Italy; 3Department of Biomedical Sciences, University of Padova, Padova, Italy Background: Aging-related reduced spinal mobility can interfere with the execution of important functional skills and activities in elderly women. Although several studies have shown positive outcomes in response to spinal flexibility training programs, little is known about the management of sets and repetitions in training protocols. The purpose of this study was to investigate the effects of an 8-week specific and standardized flexibility training program on the range of spinal motion in elderly women. Methods: Participants were recruited in a senior center of Palermo and randomly assigned in two groups: trained group (TG and control group (CG, which included 19 and 18 women, respectively. TG was trained for 8 weeks at two sessions/week. In particular, every session included three phases: warm up (~10 minutes, central period (~50 minutes, and cool down (~10 minutes. CG did not perform any physical activity during the experimental period. Spinal ranges of motion (ROM were measured from neutral standing position to maximum bending position and from neutral standing position to maximum extension position before and after the experimental period, using a SpinalMouse® device (Idiag, Volkerswill, Switzerland. Results: After the training period, TG showed an increase in spinal inclination by 16.4% (P<0.05, in sacral/hip ROM by 29.2% (P<0.05, and in thoracic ROM by 22.5% (P>0.05 compared with CG from maximum extension position to maximum bending position. We did not observe any significant difference in TG's lumbar ROM compared with CG after the training period (P>0.05. Conclusion

  2. Marketing. (United States)

    Chambers, David W


    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  3. Organizational Flexibility for Hypercompetitive Markets : Empirical Evidence of the Composition and Context Specificity of Dynamic Capabilities and Organization Design Parameters

    NARCIS (Netherlands)

    N.P. van der Weerdt (Niels)


    textabstractThis research project, which builds on the conceptual work of Henk Volberda on the flexible firm, empirically investigates four aspects of organizational flexibility. Our analysis of data of over 1900 firms and over 3000 respondents shows (1) that several increasing levels of

  4. Effects of 2 physiotherapy programs on pain perception, muscular flexibility, and illness impact in women with fibromyalgia: a pilot study. (United States)

    Valencia, M; Alonso, B; Alvarez, M J; Barrientos, M J; Ayán, C; Martín Sánchez, V


    This study assessed the effect of 2 physiotherapy programs designed to improve flexibility and to reduce the impact of the illness and pain perception in women with the fibromyalgia syndrome (FMS), and compared the effects of the 2 programs in the short and intermediate term. Twenty FMS patients were randomly assigned to 2 training groups, one following a program of kinesiotherapy and active muscular stretching and one using techniques of Global Myofascial Physiotherapy, according to the Mézières method. Both groups met twice a week for 12 weeks, for a total of 150 minutes each week. Flexibility and illness impact were measured by means of a standard test, whereas pain was assessed by means of thumb palpation. Measurements were taken at the beginning and end of the program and 24 weeks after its end. Patients had achieved a statistically significant reduction in the severity of the disease and improved their flexibility level by the end of the program, but had returned to initial values after follow-up. Significant differences were not observed between the 2 treatment groups in the initial values or in the results at the end of the program or after the follow-up, so neither program proved better than the other. The FMS patients in this study improved their flexibility level and general well-being using both kinesiotherapy and stretching exercises techniques.

  5. Market impacts of hypothetical fuel treatment thinning programs on federal lands in the western United States (United States)

    Peter J. Ince; Henry Spelter; Kenneth Skog; Andrew Kramp; Dennis P. Dykstra


    This paper addresses the economics of forest fuel thinning programs on federal lands in the U.S. West, and presents a model of regional timber and product market impacts. The issue of economics is vital to the debate about fire management, and this paper presents market implications of two alternative silvicultural strategies, even-aged and uneven-aged...

  6. 13 CFR 108.10 - Description of the New Markets Venture Capital Program. (United States)


    ... 13 Business Credit and Assistance 1 2010-01-01 2010-01-01 false Description of the New Markets... ADMINISTRATION NEW MARKETS VENTURE CAPITAL (âNMVCâ) PROGRAM Introduction to Part 108 § 108.10 Description of the... wealth and job opportunities in low-income geographic areas and among individuals living in such areas...

  7. 75 FR 26194 - Notice of Funds Availability: Inviting Applications for the Market Access Program (United States)


    ... Commodity Credit Corporation Notice of Funds Availability: Inviting Applications for the Market Access... marketing and promotion activities. MAP participants may receive assistance for generic or brand promotion... brand program. The MAP generally operates on a reimbursement basis. III. Eligibility Information 1...

  8. Accelerating the commercialization on new technologies. [free market operation of federal alternate energy sources programs (United States)

    Kuehn, T. J.; Nawrocki, P. M.


    It is suggested that federal programs for hastening the adoption of alternative energy sources must operate within the free market structure. Five phases of the free market commercialization process are described. Federal role possibilities include information dissemination and funding to stimulate private sector activities within these five phases, and federally sponsored procedures for accelerating commercialization of solar thermal small power systems are considered.

  9. Global Benchmarking of Marketing Doctoral Program Faculty and Institutions by Subarea (United States)

    Elbeck, Matt; Vander Schee, Brian A.


    This study benchmarks marketing doctoral programs worldwide in five popular subareas by faculty and institutional scholarly impact. A multi-item approach identifies a collection of top-tier scholarly journals for each subarea, while citation data over the decade 2003 to 2012 identify high scholarly impact marketing faculty by subarea used to…

  10. Online Certificate Program Moves Participants to Advanced Stages of Concern for Social Marketing (United States)

    Chaudhary, Anil Kumar; Warner, Laura A.; Stofer, Kathryn A.


    Social marketing is an underused strategy that agricultural educators can employ to bring about behavior change. We designed an online certificate program for Extension professionals and other educators based on an identified need for social marketing professional development. The Concerns-Based Adoption Model (CBAM) served as the conceptual…

  11. Gas reactor international cooperative program: HTR market assessments

    Energy Technology Data Exchange (ETDEWEB)

    Leeth, G.G.; Berkowitz, B.J.


    The HTR Multiplex utilizes the HTR as an energy source to produce multiple forms of energy. The multiplex technolog is applicable to the following markets: dispersed industrial heat; peaking and mid-range electricity; ammonia and methanol production with methane feedstock; and production of gaseous and liquid fuels from coal. It is estimated that the first two markets will comprise from 300 GW(+) to 400 GW(+) in the 2000 to 2020 time period (about 8 quads per year). For the dispersed industrial heat, the HTR multiplex has a heat cost about half that of fluidized bed combustors (FBC) operating at a capacity factor of 0.3 and about equal to that of FBC's operating at a capacity factor of 0.9. For the peaking and mid-range electric market, the HTR multiplex can supply electric energy at costs three-fourths that of FBC's operating at a capacity of 0.1 and equal to that of FBC's operating at a capacity factor of 0.3. For the ammonia and methanol markets, the HTR multiplex costs are about equal to coal and somewhat higher than methane with current fuel prices. Application to coal refining is similar to the ammonia and methanol markets. Current economic analyses show approximate equivalence for coal and nuclear heat.

  12. Flexible programming of cell-free protein synthesis using magnetic bead-immobilized plasmids.

    Directory of Open Access Journals (Sweden)

    Ka-Young Lee

    Full Text Available The use of magnetic bead-immobilized DNA as movable template for cell-free protein synthesis has been investigated. Magnetic microbeads containing chemically conjugated plasmids were used to direct cell-free protein synthesis, so that protein generation could be readily programmed, reset and reprogrammed. Protein synthesis by using this approach could be ON/OFF-controlled through repeated addition and removal of the microbead-conjugated DNA and employed in sequential expression of different genes in a same reaction mixture. Since the incubation periods of individual template plasmids are freely controllable, relative expression levels of multiple proteins can be tuned to desired levels. We expect that the presented results will find wide application to the flexible design and execution of synthetic pathways in cell-free chassis.

  13. Marketing. (United States)

    Appel, David L.

    This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…

  14. Fair Market Rents For The Section 8 Housing Assistance Payments Program (United States)

    Department of Housing and Urban Development — Fair Market Rents (FMRs) are primarily used to determine payment standard amounts for the Housing Choice Voucher program, to determine initial renewal rents for some...

  15. Loyalty programs as a part of company’s marketing strategy

    Directory of Open Access Journals (Sweden)

    Klára Mrkosová


    Full Text Available This paper aims to characterize the current status of using customer loyalty programs in the Czech Republic. Customer loyalty programs are evaluated as a part of marketing communication, where especially customer cards have a specific role in communication mix of selected companies. Furthermore, customer loyalty programs are evaluated from the perspective of internal marketing system company, as an invaluable source of data about customers. Obtained data are used for decisions on segmentation, targeting and overall marketing strategy. Customer loyalty programs in the Czech Republic are also examined from the perspective of consumers – factors that influence consumer involvement in these programs are evaluated. The paper also shows the results of desk research about personal information provided by consumers to engage in customer loyalty programs.

  16. Sustainable systems rating program: Marketing ``Green`` Building in Austin, Texas

    Energy Technology Data Exchange (ETDEWEB)


    Four major resource issues for home construction were identified: water, energy, materials, and waste. A systems flow model was then developed that tracked the resource issues through interactive matrices in the areas of sourcing, processing, using, and disposing or recycling. This model served as the basis for a rating system used in an educational and marketing tool called the Eco-Home Guide.

  17. Balancing obligations and self-interest: humanitarian program settlers in the Australian labor market. (United States)

    Stevens, C


    "Technological and structural changes in the Australian economy have led to a decline in unskilled and semi-skilled employment and this has had a marked effect on labor market opportunities for immigrants.... This paper reviews the labor market experience of humanitarian program arrivals and considers the policy implications of high levels of unemployment among this group. It is suggested that humanitarian obligations do not end with entry to Australia, and it is in the interests of the receiving society and humanitarian program arrivals for greater public investment in skills development to help improve labor market outcomes among this group." excerpt

  18. Review of current Southern California edison load management programs and proposal for a new market-driven, mass-market, demand-response program

    Energy Technology Data Exchange (ETDEWEB)

    Weller, G.H.


    Utility load management programs, including direct load control and interruptible load programs, constitute a large installed base of controllable loads that are employed by utilities as system reliability resources. In response to energy supply shortfalls expected during the summer of 2001, the California Public Utilities Commission in spring 2001 authorized new utility load management programs as well as revisions to existing programs. This report provides an independent review of the designs of these new programs for a large utility (Southern California Edison) and suggests possible improvements to enhance the price responsiveness of the customer actions influenced by these programs. The report also proposes a new program to elicit a mass-market demand response to utility price signals.

  19. Mississippi Curriculum Framework for Fashion Marketing Technology (Program CIP: 08.0101--Apparel and Accessories Mkt. Op., Gen.). Postsecondary Programs. (United States)

    Mississippi Research and Curriculum Unit for Vocational and Technical Education, State College.

    This document, which is intended for use by community and junior colleges throughout Mississippi, contains curriculum frameworks for the course sequences in the fashion marketing technology programs cluster. Presented in the introductory section are a description of the program and suggested course sequence. Section I lists baseline competencies,…

  20. One Size (Never) Fits All: Segment Differences Observed Following a School-Based Alcohol Social Marketing Program (United States)

    Dietrich, Timo; Rundle-Thiele, Sharyn; Leo, Cheryl; Connor, Jason


    Background: According to commercial marketing theory, a market orientation leads to improved performance. Drawing on the social marketing principles of segmentation and audience research, the current study seeks to identify segments to examine responses to a school-based alcohol social marketing program. Methods: A sample of 371 year 10 students…

  1. 76 FR 47180 - Pick-Sloan Missouri Basin Program-Eastern Division-2021 Power Marketing Initiative Proposal (United States)


    ... Area Power Administration Pick-Sloan Missouri Basin Program--Eastern Division--2021 Power Marketing... marketing agency of the Department of Energy (DOE) published the proposed 2021 Power Marketing Initiative... Region. The meetings provided all firm power customers the opportunity to review current marketing plan...

  2. Positioning the Co-op Program for Maximum Marketing Effectiveness. (United States)

    Harris, Ronald R.


    Examines the concept of positioning, which is the way that individuals perceive and are made aware of a program and believe in its benefit to them and its application to cooperative education programs. Includes a five-step plan for assessing the position of cooperative programs and six ways to implement a positioning strategy. (JOW)

  3. Interpretive Flexibility in Mobile Health: Lessons From a Government-Sponsored Home Care Program (United States)

    Mathiassen, Lars


    Background Mobile technologies have emerged as important tools that health care personnel can use to gain easy access to client data anywhere. This is particularly useful for nurses and care workers in home health care as they provide services to clients in many different settings. Although a growing body of evidence supports the use of mobile technologies, the diverse implications of mobile health have yet to be fully documented. Objective Our objective was to examine a large-scale government-sponsored mobile health implementation program in the Danish home care sector and to understand how the technology was used differently across home care agencies. Methods We chose to perform a longitudinal case study with embedded units of analysis. We included multiple data sources, such as written materials, a survey to managers across all 98 Danish municipalities, and semistructured interviews with managers, care workers, and nurses in three selected home care agencies. We used process models of change to help analyze the overall implementation process from a longitudinal perspective and to identify antecedent conditions, key events, and practical outcomes. Results Strong collaboration between major stakeholders in the Danish home care sector (government bodies, vendors, consultants, interest organizations, and managers) helped initiate and energize the change process, and government funding supported quick and widespread technology adoption. However, although supported by the same government-sponsored program, mobile technology proved to have considerable interpretive flexibility with variation in perceived nature of technology, technology strategy, and technology use between agencies. What was first seen as a very promising innovation across the Danish home care sector subsequently became the topic of debate as technology use arrangements ran counter to existing norms and values in individual agencies. Conclusions Government-sponsored programs can have both positive and

  4. Study for application of flexible fuel technology in the Brazilian automobile market; Estudo para aplicacao da tecnologia multi combustivel no mercado automobilistico brasileiro

    Energy Technology Data Exchange (ETDEWEB)

    Gasparotto, Alexsander David [FIAT/GM Powertrain (Brazil); Massarani, Marcelo [Sao Paulo Univ., SP (Brazil). Escola Politecnica


    The objective of this work is a study for the application of a new technology that will be used in the engine management system in the vehicle; where the final consumer can opt for the inquiry performance or seeking an economy for the fuel consumption depending on its daily use and of the prices offered in the gas stations. Flexible Fuel is a technology in development for the auto mobile market that mixes the use of two fuels (gasoline and ethanol) and their mixtures in the internal combustion engine. (author)


    Directory of Open Access Journals (Sweden)

    Reviewed by R.Ayhan YILMAZ


    Full Text Available Topics of the book is cover on building corporate identity for educational institutions, cultural and regional issues in educational product development, Defining the role of online education in today‘s world, individualization of open educational services, integrated marketing communications, measuring the impact of educational promotions, new customers and new demands, open and Distance education, reputation issues in online education and sustainable communication before, during and after enrollment

  6. A View from UMBC: Using Real-Time Labor-Market Data to Evaluate Professional Program Opportunities (United States)

    Steele, Christopher; Goldberger, Susan; Restuccia, Dan


    Continuing and professional education units are faced with the constant need to keep pace with dynamic labor markets when assessing program offerings and content. Real-time labor-market data derived from detailed analysis of online job postings offers a new tool for more easily aligning programs to local labor-market demand. The authors describe a…

  7. The importance of flexibility in supply and demand in the natural gas market - The Brazilian case; A importancia da flexibilidade na oferta e na demanda de gas natural - o caso do mercado brasileiro

    Energy Technology Data Exchange (ETDEWEB)

    Almeida, Jose Ricardo Uchoa Cavalcanti


    The objective of this dissertation is to identify and discuss the main tools in implementing flexibility in supply and demand in the natural gas market, as well as highlight those which are the most appropriate for the Brazilian market. Flexibility, in this context, means the ability to guarantee a balance of supply versus demand without deficits, considering, mainly, the seasonal variations (winter-summer). From there, the study analyzes these flexibility tools in detail. Next, it discusses which of these flexibility tools are currently being used in more mature foreign markets and which tools could be feasibly applied to the Brazilian market. This dissertation also addresses how the natural gas thermoelectric market in Brazil shows a wide range of seasonality due to this segment's nature of complementing the Brazilian hydroelectric complex. This occurs because the capacity to generate hydroelectricity depends on rainfall for supplying reservoirs. Because of this interdependence, it examines how each the natural gas industry and the power industry operate, and their convergence. The flexibility tools which are already implemented here in Brazil are then presented. Finally, additional relevant new concepts and information are discussed to support the conclusions and final comments about the flexibility tools evolution and new applications. (author)

  8. Waste management under multiple complexities: inexact piecewise-linearization-based fuzzy flexible programming. (United States)

    Sun, Wei; Huang, Guo H; Lv, Ying; Li, Gongchen


    To tackle nonlinear economies-of-scale (EOS) effects in interval-parameter constraints for a representative waste management problem, an inexact piecewise-linearization-based fuzzy flexible programming (IPFP) model is developed. In IPFP, interval parameters for waste amounts and transportation/operation costs can be quantified; aspiration levels for net system costs, as well as tolerance intervals for both capacities of waste treatment facilities and waste generation rates can be reflected; and the nonlinear EOS effects transformed from objective function to constraints can be approximated. An interactive algorithm is proposed for solving the IPFP model, which in nature is an interval-parameter mixed-integer quadratically constrained programming model. To demonstrate the IPFP's advantages, two alternative models are developed to compare their performances. One is a conventional linear-regression-based inexact fuzzy programming model (IPFP2) and the other is an IPFP model with all right-hand-sides of fussy constraints being the corresponding interval numbers (IPFP3). The comparison results between IPFP and IPFP2 indicate that the optimized waste amounts would have the similar patterns in both models. However, when dealing with EOS effects in constraints, the IPFP2 may underestimate the net system costs while the IPFP can estimate the costs more accurately. The comparison results between IPFP and IPFP3 indicate that their solutions would be significantly different. The decreased system uncertainties in IPFP's solutions demonstrate its effectiveness for providing more satisfactory interval solutions than IPFP3. Following its first application to waste management, the IPFP can be potentially applied to other environmental problems under multiple complexities. Copyright © 2012 Elsevier Ltd. All rights reserved.

  9. Finance and Credit. Curriculum Guide. Marketing and Distributive Education. (United States)

    Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

    Designed to be used with the General Marketing Curriculum Guide (ED 156 860), this guide is intended to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing and to allow marketing and distributive education teacher-coordinators maximum flexibility. It contains job competency sheets in ten…

  10. Degree program changes and curricular flexibility: Addressing long held beliefs about student progression (United States)

    Ricco, George Dante

    In higher education and in engineering education in particular, changing majors is generally considered a negative event - or at least an event with negative consequences. An emergent field of study within engineering education revolves around understanding the factors and processes driving student changes of major. Of key importance to further the field of change of major research is a grasp of large scale phenomena occurring throughout multiple systems, knowledge of previous attempts at describing such issues, and the adoption of metrics to probe them effectively. The problem posed is exacerbated by the drive in higher education institutions and among state legislatures to understand and reduce time-to-degree and student attrition. With these factors in mind, insights into large-scale processes that affect student progression are essential to evaluating the success or failure of programs. The goals of this work include describing the current educational research on switchers, identifying core concepts and stumbling blocks in my treatment of switchers, and using the Multiple Institutional Database for Investigating Engineering Longitudinal Development (MIDFIELD) to explore how those who change majors perform as a function of large-scale academic pathways within and without the engineering context. To accomplish these goals, it was first necessary to delve into a recent history of the treatment of switchers within the literature and categorize their approach. While three categories of papers exist in the literature concerning change of major, all three may or may not be applicable to a given database of students or even a single institution. Furthermore, while the term has been coined in the literature, no portable metric for discussing large-scale navigational flexibility exists in engineering education. What such a metric would look like will be discussed as well as the delimitations involved. The results and subsequent discussion will include a description of

  11. Marketing of Revenue-Generating ESL Programs at the University of Calgary: A Qualitative Study (United States)

    Eaton, Sarah Elaine


    This qualitative case study endeavored to understand how program managers at one post-secondary Canadian university define, understand and undertake the marketing of their revenue-generating English as a Second Language (ESL) programs. Data were collected through interviews with three managers of distinct English as a Second Language (ESL)…

  12. Branding MBA Programs: The Use of Target Market Desired Outcomes for Effective Brand Positioning (United States)

    Heslop, Louise A.; Nadeau, John


    Branding is about delivering on desired outcomes. The importance of positioning program offerings on the basis of outcomes sought in the education market is illustrated in this study of choice of an MBA program by prospective students. MBA fair attendees were surveyed and multiple methods were employed to determine the importance of desired…

  13. Green marketing in the Massachusetts electric company retail competition pilot program

    Energy Technology Data Exchange (ETDEWEB)

    Rothstein, S.M.; Fang, J.M.


    With electric industry restructuring initiatives being introduced on the state and federal levels, retail access pilot programs serve an important function for examining competitive market issues, as well as marketing strategies and customer reactions to different power supply options. The experience gained through these pilots provides important insights into future power market operations, including the market for green power. The Massachusetts Electric Company`s (MECo`s) Choice: New England pilot for residential and small-business customers was a voluntary program developed primarily to test the billing and metering logistics that distribution companies will need in the competitive market. The pilot also offered a preview of program implementation and marketing under customer choice. It was the first retail competition pilot to explicitly include green power options in program design. The MECo pilot`s energy suppliers were selected through the issuance of a request for proposals (RFP). Respondents were asked to submit bids in one or more of three energy supply categories-price, green, and other options. These options were developed by the pilot administrator through internal meetings, discussions with state officials and other stakeholders, and a review of information from other similar pilots. For the green option, the pilot administrator did not establish a green standard. Instead, suppliers were allowed to submit offers that promoted environmental stewardship. Customer response to the different green options are reported. The pilot results clearly demonstrate that, in a competitive situation, there is interest in a variety of energy supply options, including green options. 2 tabs.

  14. 101 Ways To Market Your Language Program: A Practical Guide for Language Schools and Programs. (United States)

    Eaton, Sarah Elaine

    This book provides 101 ideas and strategies to empower overall marketing efforts: (1) "Put On Your Thinking Cap" (e.g., define the problem before marketing it, set reasonable goals, and create a niche); (2) "Secrets to Boost Your Marketing Power" (e.g., emphasize the benefits, check out the competition, and sell oneself in as…

  15. A long-term physical activity training program increases strength and flexibility, and improves balance in older adults. (United States)

    Seco, Jesús; Abecia, Luis Carlos; Echevarría, Enrique; Barbero, Ismael; Torres-Unda, Juan; Rodriguez, Vicente; Calvo, Jose Ignacio


    Physical activity training programs in older adults have recognized health benefits. Evidence suggests that training should include a combination of progressive resistance, balance, and functional training. Our aim was to assess the effects of a simple physical activity program working on strength, flexibility, cardiovascular fitness, and balance in older adults, as well as the effects of a detraining period, at various different ages. This was longitudinal prospective study, including a convenience sample of 227 independent older adults (54 men, 173 women) who completed a simple 9-month training program and 3-month detraining follow-up. The subjects were categorized into two age groups (65-74 [n = 180], and >74 years [n = 47]). At the beginning of the study (baseline), the end of the training period, and 3 months later (postdetraining), body mass index, body fat percentage, triceps skinfold thickness, hand grip strength, lower limb and trunk flexibility, resting heart rate, heart rate after exercise, and balance were measured, while VO(2 max) was estimated using the Rockport fitness test and/or measured directly. Significant improvements in strength (p < .0001), flexibility (p < .0001), heart rate after exercise (p < .0001), and balance (p < .0001) were observed at the end of the training program. Flexibility and balance (p < .0001) improvements were maintained at the end of the detraining. A simple long-term physical activity training program increases strength in both sexes, improves flexibility in women, and improves balance in older adults. The results also indicate the importance of beginning early in old age and maintaining long-term training. © 2013 Association of Rehabilitation Nurses.

  16. The Market for Facility Programming: A Study of Client Preferences and Decision-Making

    Directory of Open Access Journals (Sweden)

    Lubomir Popov


    Full Text Available This paper illustrates the application of qualitative research methods within the field of marketing in terms of methodological considerations as well as structure, logic, and format of the narrative as a product of qualitative thinking. The paper demonstrates the investigative potential of qualitative methodology for understanding unique and emergent situations that are not well known or researched. The research outcomes presented in the paper are intended for informing architectural programmers' marketing strategies, plans, and actions. The research approach is based on Grounded Theory and Symbolic Interactionist principles, as well as on the methodological propositions of naturalistic inquiry. The content area of the paper is situated in the field of marketing of facility programming services. Facility programming (or architectural programming is a phase of the building planning process. (The term "facility" is not related to the use of the term within focus group research. Programming provides architectural designers with information about building user needs and patterns of use of space. This information is utilized in the process of architectural design decision-making. The goal of the article is to understand the clients for programming, the way they think, and the decisions they make. The paper is organized in five parts. The methodological part displays the research philosophy and methodology. The second part discusses the contextual forces that shape the considerations and concerns of facility programming clients. The third part provides thick descriptions of the thinking and behavior patterns of the clients. The forth part culminates with a discussion on client needs and wants and the peculiarities of the demand side of the programming market. The fifth part presents concluding remarks and methodological reflections. The paper is intended for researchers interested in the application of qualitative methodology in marketing as well as

  17. Markets (United States)

    David N. Wear; Jeffrey Prestemon; Robert Huggett; Douglas Carter


    Key FindingsAlthough timber production in the South more than doubled from the 1960s to the late 1990s, output levels have declined over the last 10 years, signaling structural changes in timber markets.For softwood products, production declines are most clearly related to demand issues. Demand for softwood solid wood products...

  18. Developing a market-sensitive intelligent transportation systems educational program (United States)


    Results of research undertaken to evaluate the educational needs of the emerging field of Intelligent Transportation Systems (ITSs) are presented, and whether course offerings in academic programs meet these needs is ascertained. A survey was conduct...

  19. Competition as an Effective Tool in Developing Social Marketing Programs: Driving Behavior Change through Online Activities

    Directory of Open Access Journals (Sweden)

    Corina ŞERBAN


    Full Text Available Nowadays, social marketing practices represent an important part of people’s lives. Consumers’ understanding of the need for change has become the top priority for social organizations worldwide. As a result, the number of social marketing programs has increased, making people reflect more on their behaviors and on the need to take action. Competition in social marketing can bring many benefits. The more programs initiated, the more people will start to involve in society’s problems, hereby contributing to beneficial causes. However, social organizations are in the search for competitive advantages to differentiate them on the market. This paper aims to present the role of online communication in driving competitive advantage for social organizations. Using the structural equation model, the paper describes the relations between four characteristics of the online communication: credibility, attractiveness, persuasion and promotion and then presents the correlations between these variables and website competitiveness. The resulting model shows that owning a competitive advantage in social marketing can bring many advantages to both the non-profit organization and the consumer. Therefore, the online environment can be considered a good solution for better serving consumers’ social needs. Its contribution is significant especially in programs for children and adolescents, since teenagers spend more time on the Internet than adults and are more open to using the online channels of communication. In conclusion, this article opens new opportunities for social marketers to address society’s problems and supports the integration of the online communication tools in the competition strategy.

  20. The positive influence of state agricultural marketing programs on adults' fruit and vegetable consumption. (United States)

    Howlett, Elizabeth A; Burton, Scot; Newman, Christopher L; Faupel, Michel A


    To assess whether state-sponsored agricultural marketing programs had a positive influence on adult consumers' fruit and vegetable consumption. Differences in fruit and vegetable consumption between 2000 and 2005 in states that initiated marketing campaigns during this period and those that did not were examined. A representative sample (n  =  237,320) of adults aged 18 and older from states with and without marketing programs was used. The study used data from the 2000 and 2005 Behavioral Risk Factor Surveillance System. The number of fruit and vegetable servings per week and the percentage of respondents consuming five or more servings of fruits and vegetables per day were examined. Between-subjects analysis of variance and logistic regression. In the absence of a marketing campaign, there was a significant decrease in fruit and vegetable consumption between 2000 and 2005. In states with campaigns, consumption remained stable or increased. Marketing effects were stronger for women than for men. Conclusions . State-sponsored agricultural marketing programs had favorable effects on consumers' consumption of fruits and vegetables.

  1. Marketing digital, de la publicidad online a la publicidad program??tica = Digital marketing, from online advertising to programmatic advertising


    Panera Gallego, Sergio


    El marketing digital se encuentra en continuo avance y evolucionando a pasos agigantados desarrollando todo tipo de nuevas t??cnicas, tecnolog??as, formatos o simplemente mejorando lo ya existente hasta la fecha. En esta espiral evolutiva ha surgido una nueva manera de realizar publicidad, la conocida como publicidad program??tica, la cual ser?? foco de estudio a lo largo de este trabajo. Como consecuencia de la aparici??n de este nuevo y tecnol??gico sistema publicitario, tambi??n han sur...

  2. Evaluation of the South Carolina seniors farmers' market nutrition education program. (United States)

    Kunkel, Mary Elizabeth; Luccia, Barbara; Moore, Archie C


    The Seniors Farmers' Market Nutrition Program (SFMNP) provides vouchers to low-income seniors for use at local farmers' markets. This study was conducted to determine if SFMNP participants increased fruit and vegetable consumption. A total of 15,000 people from 13 counties received vouchers. A random sample of 1,500 received a follow-up survey, of which 658 (44%) were returned. Of the 98% of respondents who used the vouchers, 531 respondents (83%) did not purchase foods that they had never tried before, but 89% reported the intention to eat more fruits and vegetables year round because of the program. Farmers reported benefits from the program, have a positive attitude about it, and are willing to make certain accommodations to participate in it again. The SFMNP is an effective method for increasing consumption of agricultural commodities from farmers' markets by low-income seniors and is worthy of continued funding.

  3. Marketing defibrillation training programs and bystander intervention support. (United States)

    Sneath, Julie Z; Lacey, Russell


    This exploratory study identifies perceptions of and participation in resuscitation training programs, and bystanders' willingness to resuscitate cardiac arrest victims. While most of the study's participants greatly appreciate the importance of saving someone's life, many indicated that they did not feel comfortable assuming this role. The findings also demonstrate there is a relationship between type of victim and bystanders' willingness to intervene. Yet, bystander intervention discomfort can be overcome with cardiopulmonary resuscitation and defibrillation training, particularly when the victim is a coworker or stranger. Further implications of these findings are discussed and modifications to public access defibrillation (PAD) training programs' strategy and communications are proposed.

  4. 77 FR 47383 - Annual Assessment of the Status of Competition in the Market for the Delivery of Video Programming (United States)


    ... COMMISSION Annual Assessment of the Status of Competition in the Market for the Delivery of Video Programming... annually to Congress on the status of competition in markets for the delivery of video programming. This... delivery of video programming for the Commission's Fifteenth Report (15th Report). The 15th Report will...

  5. Energy-efficient appliance labeling in China: Lessons for successful labeling programs in varied markets

    Energy Technology Data Exchange (ETDEWEB)

    Lin, Jiang; Townend, Jeanne; Fridley, David; McNeil, Gary; Silva, Tony; Clark, Robin


    Appliance ownership and production has increased dramatically in China in the past two decades. From extremely low levels in 1980, China's appliance industry has become one of the largest in the world, with sales topping U.S. $14.4 billion in 2000. In 1981, less than 1 percent of urban Chinese households owned a refrigerator; by 1998, that number had increased to over 75 percent. This dramatic increase in sales and ownership leads to an excellent opportunity to impact energy consumption in China by affecting the energy efficiency of appliances being bought and sold. In general, Chinese consumers value energy efficiency and are knowledgeable about the operating costs of major appliances. However, the Chinese marketplace does not provide information that consumers trust about the energy consumption of specific products. Thus, several interdependent organizations have emerged in China to provide information and market supports for energy efficiency. This paper describes the appliance market in China and the evolution of its standards and labeling programs and the agencies that implement them. It discusses the authors' work with these organizations in developing energy efficiency criteria and supporting an energy efficiency endorsement labeling program in China. It describes how the authors have used their experience with ENERGY STAR{reg_sign} and other programs in the U.S. to work with China to develop a successful program specific to Chinese conditions, with a particular emphasis on refrigerators. It then gives the author's market assessment of the Chinese refrigerator market and recommendations for a successful labeling program and transferable lessons for developing energy efficiency labeling programs in varied markets. This paper is based on the authors' market research, their support in setting energy efficiency criteria in China, interviews with Chinese manufacturers, retailers, and sales staff, and the development and implementation of

  6. Electricity Market Liberalisation and Flexibility of Conventional Generation to Balance Intermittent Renewable Energy - Is It Possible to Stay Competitive? (United States)

    Linkevics, O.; Ivanova, P.; Balodis, M.


    Intermittent generation (solar PV and wind energy) integration in power production portfolio as well as electricity price fluctuations have changed the running manner of conventional combined heat and power (CHP) plants: the shift from base load operation to running in cyclic modes. These cogeneration power plants are not adapted to new running conditions. The level of CHP plant flexibility should be improved to operate profitably and efficiently from both technical and fuel usage point of view. There are different ways to increase the flexibility of power plants. Before any improvements, the situation at power plants should be evaluated and the weakest points defined. In this publication, such measures are presented on Riga CHP-2 plant example: installation of heat storage tank; extension of operation rang; acceleration of start-ups.

  7. Electricity Market Liberalisation and Flexibility of Conventional Generation to Balance Intermittent Renewable Energy – Is It Possible to Stay Competitive?

    Directory of Open Access Journals (Sweden)

    Linkevics O.


    Full Text Available Intermittent generation (solar PV and wind energy integration in power production portfolio as well as electricity price fluctuations have changed the running manner of conventional combined heat and power (CHP plants: the shift from base load operation to running in cyclic modes. These cogeneration power plants are not adapted to new running conditions. The level of CHP plant flexibility should be improved to operate profitably and efficiently from both technical and fuel usage point of view. There are different ways to increase the flexibility of power plants. Before any improvements, the situation at power plants should be evaluated and the weakest points defined. In this publication, such measures are presented on Riga CHP-2 plant example: installation of heat storage tank; extension of operation rang; acceleration of start-ups.

  8. Database Application for a Youth Market Livestock Production Education Program (United States)

    Horney, Marc R.


    This article offers an example of a database designed to support teaching animal production and husbandry skills in county youth livestock programs. The system was used to manage production goals, animal growth and carcass data, photos and other imagery, and participant records. These were used to produce a variety of customized reports to help…

  9. Integrating Social Marketing Into Fijian HIV/AIDS Prevention Programs: Lessons From Systematic Review. (United States)

    Sewak, Aarti; Singh, Gurmeet


    Social marketing techniques have been tested and proven useful within the health sector worldwide. In Fiji, social marketing was introduced in the early 1990s, and more rapidly during the last decade to improve national response to an increasing incidence of sexually transmitted infections (STIs) such as human immunodeficiency virus (HIV) and acquired immune deficiency syndrome (AIDS). Given the limited amount of research in the area of program evaluation in Pacific Island Countries and Territories (PICTs), this study systematically analyzes five Fijian HIV/AIDS prevention programs through Andreasen's benchmark criteria, in order to identify gaps in program design that ultimately impact program effectiveness. Assessment results unveil some interesting trends regarding the focus and applications of past Fijian HIV/AIDS prevention programs in the past decade. This article discusses these findings and other valuable lessons for future HIV/AIDS prevention strategies in Fiji and elsewhere.

  10. Flexible Programs of Chemokine Receptor Expression on Human Polarized T Helper 1 and 2 Lymphocytes (United States)

    Sallusto, Federica; Lenig, Danielle; Mackay, Charles R.; Lanzavecchia, Antonio


    Chemokines and their receptors are important elements for the selective attraction of various subsets of leukocytes. To better understand the selective migration of functional subsets of T cells, chemokine receptor expression was analyzed using monoclonal antibodies, RNase protection assays, and the response to distinct chemokines. Naive T cells expressed only CXC chemokine receptor (CXCR)4, whereas the majority of memory/activated T cells expressed CXCR3, and a small proportion expressed CC chemokine receptor (CCR)3 and CCR5. When polarized T cell lines were analyzed, CXCR3 was found to be expressed at high levels on T helper cell (Th)0s and Th1s and at low levels on Th2s. In contrast, CCR3 and CCR4 were found on Th2s. This was confirmed by functional responses: only Th2s responded with an increase in [Ca2+]i to the CCR3 and CCR4 agonists eotaxin and thymus and activation regulated chemokine (TARC), whereas only Th0s and Th1s responded to low concentrations of the CXCR3 agonists IFN-γ–inducible protein 10 (IP-10) and monokine induced by IFN-γ (Mig). Although CCR5 was expressed on both Th1 and Th2 lines, it was absent in several Th2 clones and its expression was markedly influenced by interleukin 2. Chemokine receptor expression and association with Th1 and Th2 phenotypes was affected by other cytokines present during polarization. Transforming growth factor β inhibited CCR3, but enhanced CCR4 and CCR7 expression, whereas interferon α inhibited CCR3 but upregulated CXCR3 and CCR1. These results demonstrate that chemokine receptors are markers of naive and polarized T cell subsets and suggest that flexible programs of chemokine receptor gene expression may control tissue-specific migration of effector T cells. PMID:9500790

  11. Marketing and design of residential energy conservation programs for the elderly

    Energy Technology Data Exchange (ETDEWEB)

    Berry, L.; Schweitzer, M.; Freeman, E.


    This report describes barriers to energy conservation by the elderly. Because of these barriers, they have a greater need for programs that assist with the installation of energy-efficiency improvements. In response to this need, a number of specialized programs are operated for the elderly. This report contains descriptions of 39 energy conservation programs for the elderly. Telephone interviews were conducted with the managers of these programs to identify marketing techniques and organizational structures. Interagency networking, presentations and referrals are the most common methods of recruiting clients. Other marketing techniques in order of the frequency of use are: direct mail, bill inserts, television, radio, printed materials, and telemarketing. Many managers consider word-of-mouth advertising from satisfied clients the most effective form of marketing. Interagency networking and support (financial, structural and in-kind) can offer real advantages in the operation of conservation programs for the elderly. The use of specific marketing techniques is probably less important to success in recruiting clients than the degree of trust potential clients have in the sponsoring organization(s). 4 figs., 10 tabs.

  12. Wisconsin Radio and Television Agricultural Market News Programming. Wisconsin Agricultural Extension Service Research Report No. R2615, April 1974. (United States)

    Kroupa, Eugene A.; Walker, Douglas K.

    The study determined what Wisconsin's 102 AM, 107 FM, and 21 television stations were providing as agricultural market information programming and documented the amount, timing, frequency, and completeness of broadcast agricultural market news reports. Data were collected on the sources of market price information, types of commodity and price…


    Directory of Open Access Journals (Sweden)

    Serban Corina


    Full Text Available The development of the Internet as a medium for interaction with customers has resulted in many changes regarding the promotion of organizations. Online marketing is nowadays used not only to sell a product on the market, but also requires ideas and behavioral change. Non-profit organizations active in online communication are based on the quality of their provided information. Crediblity, attractiveness and usefullness are the key elements that provide effective online social programs. This paper aims to extend the scope of research in the field of social marketing by studying the Ohanian model in the online environment. The goal is to highlight the important theories and social models intrinsic to the online non-profit organizations’ communication. The results show that the efficiency of social programs depends on the level of incorporated elements of social theories in the design, content and structure of the website.

  14. "We Don't Recruit, We Educate": High School Program Marketing and International Baccalaureate Programmes (United States)

    Donovan, Martha K.; Lakes, Richard D.


    Public education reformers have created a widespread expectation of school choice among school consumers. School leaders adopt rigorous academic programs, like the International Baccalaureate (IB) Diploma Programme (DP) and Career Programme (CP), to improve their market position in the competitive landscape. While ample research has investigated…

  15. A Quantitative Optimization Framework for Market-Driven Academic Program Portfolios

    NARCIS (Netherlands)

    Burgher, Joshua; Hamers, Herbert


    We introduce a quantitative model that can be used for decision support for planning and optimizing the composition of portfolios of market-driven academic programs within the context of higher education. This model is intended to enable leaders in colleges and universities to maximize financial

  16. 76 FR 21325 - Notice of Funds Availability: Inviting Applications for the Market Access Program (United States)


    ... Commodity Credit Corporation Notice of Funds Availability: Inviting Applications for the Market Access... assistance for generic or brand promotion activities. For generic activities, funding priority is given to... government agencies can participate directly in the brand program. The MAP generally operates on a...

  17. A Model for the Development an Upper-Division Marketing Certificate Program: Professional Sales. (United States)

    Grahn, Joyce L.

    The sequential components of a model for the development of an upper-division marketing certificate program in professional sales are described in this report as they were implemented at the University of Minnesota's General College during Fall 1980. After introductory material examining the responsibilities of the professional sales…

  18. Employment effects of active labor market programs for sick-listed workers

    DEFF Research Database (Denmark)

    Holm, Anders; Høgelund, Jan; Gørtz, Mette


    -time variation in the use of active labor market programs in 98 job centers and time-to- event. We find that ordinary education and subsidized job training have significant positive employment effects. Subsidized job training has a large, positive effect on the transition into employment but no effect...

  19. 41 CFR 302-14.100 - How should we administer our home marketing incentive payment program? (United States)


    ... 41 Public Contracts and Property Management 4 2010-07-01 2010-07-01 false How should we administer our home marketing incentive payment program? 302-14.100 Section 302-14.100 Public Contracts and Property Management Federal Travel Regulation System RELOCATION ALLOWANCES RESIDENCE TRANSACTION ALLOWANCES...

  20. Delivering MBA Programs in Emerging Markets: The Challenge of National Culture (United States)

    Jones, Stephanie


    Increasingly, Western-style MBA programs are being delivered in emerging markets, as the developed countries become more and more saturated with MBAs and related offerings. This article, based on the global experience of the author in teaching and assessing MBA modules including thesis and dissertation research and writing, suggests approaches to…

  1. Determining the Value of Undergraduate Business Programs from Market vs Academic Perspectives (United States)

    Fisher, Steven; Chi, Robert; Fisher, Dorothy; Kiang, Melody


    Purpose: The purpose of this paper is to generate an understanding of the value-added to students enrolled in selected undergraduate business programs from an academic and market perspectives. Although there are numerous studies that rank undergraduate colleges and universities, the selection of the "best value" undergraduate business…

  2. Marketing and Retailing. A Curriculum Guide for a Two-Year Postsecondary Program. (United States)

    Overton, R. Jean; Proffitt, Sally

    This manual was developed to provide a comprehensive curriculum guideline for postsecondary marketing and retailing programs. It contains competence-based materials and integrates the Interstate Distributive Education Curriculum Consortium (IDECC) Learning Activity Packages into the curriculum. The first of seven chapters in this manual presents…

  3. Usage of Credit Cards Received through College Student-Marketing Programs (United States)

    Barron, John M.; Staten, Michael E.


    This article provides benchmark measures of college student credit card usage by utilizing a pooled sample of over 300,000 recently opened credit card accounts. The analysis compares behavior over 12 months of account history for three groups of accounts: those opened by young adults through college student marketing programs; those opened through…

  4. Organizational and market factors associated with leadership development programs in hospitals: a national study. (United States)

    Kim, Tae Hyun; Thompson, Jon M


    Effective leadership in hospitals is widely recognized as the key to organizational performance. Clinical, financial, and operational performance is increasingly being linked to the leadership practices of hospital managers. Moreover, effective leadership has been described as a means to achieve competitive advantage. Recent environmental forces, including reimbursement changes and increased competition, have prompted many hospitals to focus on building leadership competencies to successfully address these challenges. Using the resource dependence theory as our conceptual framework, we present results from a national study of hospitals examining the association of organizational and market factors with the provision of leadership development program activities, including the presence of a leadership development program, a diversity plan, a program for succession planning, and career development resources. The data are taken from the American Hospital Association's (AHA) 2008 Survey of Hospitals, the Area Resource File, and the Centers for Medicare & Medicaid Services. The results of multilevel logistic regressions of each leadership development program activity on organizational and market factors indicate that hospital size, system and network affiliation, and accreditation are significantly and positively associated with all leadership development program activities. The market factors significantly associated with all leadership development activities include a positive odds ratio for metropolitan statistical area location and a negative odds ratio for the percentage of the hospital's service area population that is female and minority. For-profit hospitals are less likely to provide leadership development program activities. Additional findings are presented, and the implications for hospital management are discussed.

  5. The Labor Market Outcomes of Two Forms of Cross-Border Higher Education Degree Programs between Malaysia and Japan (United States)

    Koda, Yoshiko; Yuki, Takako


    This paper examines the labor market outcomes of two different forms of cross-border higher education degree programs (i.e., study abroad vs. twinning) between Malaysia and Japan. Based on a new graduate survey, it examines whether there are differences in the labor market outcomes between the two programs and what other factors have significant…

  6. Flexibility Reserve Reductions from an Energy Imbalance Market with High Levels of Wind Energy in the Western Interconnection

    Energy Technology Data Exchange (ETDEWEB)

    King, J.; Kirby, B.; Milligan, M.; S. Beuning


    The anticipated increase in variable generation in the Western Interconnection (WI) over the next several years has raised concerns about how to maintain system balance, especially in smaller Balancing Areas (BAs). Given renewable portfolio standards in the West, it is possible that more than 50 gigawatts (GW) of wind capacity will be installed by 2020. Significant quantities of solar generation are likely to be added as well. The consequent increase in variability and uncertainty that must be managed by the conventional generation fleet and responsive load make it attractive to consider ways in which Balancing Area Authorities (BAAs) can pool their variability and response resources, thus taking advantage of geographic and temporal diversity to increase overall operational efficiency. Our analysis considers several alternative forms of an Energy Imbalance Market (EIM) that have been proposed in the non-market areas of the WI. The proposed EIM includes two changes in operating practices that independently reduce variability and increase access to responsive resources: BAA cooperation and sub-hourly dispatch. As proposed, the EIM does not consider any form of coordinated unit commitment; however, over time it is possible that BAAs would develop formal or informal coordination plans. This report examines the benefits of several possible EIM implementations, both separately and in concert.

  7. Heterogeneous Impacts on Earnings from an Early Effort in Labor Market Programs

    DEFF Research Database (Denmark)

    Sørensen, Kenneth Lykke

    Labor market programs that are found to shorten unemployment duration might not be societal efficient if participants do not find suitable jobs in terms of stability, wages, occupation, etc. This paper investigates whether a program, that previously has been shown to lower unemployment duration......, also had positive effects on jobs with respect to labor market earnings. The contribution of the paper is two-fold: First, we show that the program had positive effects on earnings in the short term for men, and in the medium and long term for men in one county, which we attribute to the mere taxing...... of leisure time and human capital accumulation/removal of frictions, respectively. Second, we show that the positive effects are heterogenous across earnings distributions. Taxing leisure time primarily affects low earners while human capital accumulation and removing frictions tend to help high earners....

  8. Influence on Strength and Flexibility of a Swing Phase-Specific Hamstring Eccentric Program in Sprinters' General Preparation. (United States)

    Guex, Kenny J; Lugrin, Véronique; Borloz, Stéphane; Millet, Grégoire P


    Hamstring injuries are common in sprinters and mainly occur during the terminal swing phase. Eccentric training has been shown to reduce hamstring injury rate by improving several risk factors. The aim of this study was to test the hypothesis that an additional swing phase-specific hamstring eccentric training in well-trained sprinters performed at the commencement of the winter preparation is more efficient to improve strength, ratio, optimum angle, and flexibility than a similar program without hamstring eccentric exercises. Twenty sprinters were randomly allocated to an eccentric (n = 10) or a control group (n = 10). Both groups performed their usual track and field training throughout the study period. Sprinters in the eccentric group performed an additional 6-week hamstring eccentric program, which was specific to the swing phase of the running cycle (eccentric high-load open-chain kinetic movements covering the whole hamstring length-tension relationship preformed at slow to moderate velocity). Isokinetic and flexibility measurements were performed before and after the intervention. The eccentric group increased hamstring peak torques in concentric at 60° · s(-1) by 16% (p training in sprinters seems to be crucial to address different risk factors for hamstring strain injuries, such as eccentric and concentric strength, hamstring-to-quadriceps ratio ratio, and flexibility.

  9. Students’ Satisfaction with a Web-Based Pharmacy Program in a Re-Regulated Pharmacy Market (United States)

    Gustafsson, Maria; Mattsson, Sofia; Gallego, Gisselle


    In response to the shortage of pharmacists in Northern Sweden, a web-based Bachelor of Science in Pharmacy program was established at Umeå University in 2003. In 2009, the Swedish pharmacy market was re-regulated from a state monopoly to an open market, but it is unknown what impact this has had on education satisfaction. The objectives of this study were to examine the level of satisfaction among graduates from a web-based pharmacy program and to describe what subjects and skills students would have liked more or less of in their education. A secondary objective was to compare the level of satisfaction before and after the Swedish pharmacy market was re-regulated. A cross-sectional survey was conducted in 2015 with all alumni who had graduated from the pharmacy program between 2006 and 2014 (n = 511), and responses to questions about graduates’ satisfaction with the program were analyzed (n = 200). Most graduates (88%) agreed or strongly agreed that the knowledge and skills acquired during their education were useful in their current job. The graduates stated that they would have wanted more applied pharmacy practice and self-care counselling, and fewer social pharmacy and histology courses. Further, 82% stated that they would start the same degree program if they were to choose again today, and 92% agreed or strongly agreed that they would recommend the program to a prospective student. Graduates were more likely to recommend the program after the re-regulation (p = 0.007). In conclusion, pharmacy graduates were very satisfied with their education, and no negative effects of the re-regulation could be observed on program satisfaction. PMID:28970459

  10. Students' Satisfaction with a Web-Based Pharmacy Program in a Re-Regulated Pharmacy Market. (United States)

    Gustafsson, Maria; Mattsson, Sofia; Gallego, Gisselle


    In response to the shortage of pharmacists in Northern Sweden, a web-based Bachelor of Science in Pharmacy program was established at Umeå University in 2003. In 2009, the Swedish pharmacy market was re-regulated from a state monopoly to an open market, but it is unknown what impact this has had on education satisfaction. The objectives of this study were to examine the level of satisfaction among graduates from a web-based pharmacy program and to describe what subjects and skills students would have liked more or less of in their education. A secondary objective was to compare the level of satisfaction before and after the Swedish pharmacy market was re-regulated. A cross-sectional survey was conducted in 2015 with all alumni who had graduated from the pharmacy program between 2006 and 2014 (n = 511), and responses to questions about graduates' satisfaction with the program were analyzed (n = 200). Most graduates (88%) agreed or strongly agreed that the knowledge and skills acquired during their education were useful in their current job. The graduates stated that they would have wanted more applied pharmacy practice and self-care counselling, and fewer social pharmacy and histology courses. Further, 82% stated that they would start the same degree program if they were to choose again today, and 92% agreed or strongly agreed that they would recommend the program to a prospective student. Graduates were more likely to recommend the program after the re-regulation (p = 0.007). In conclusion, pharmacy graduates were very satisfied with their education, and no negative effects of the re-regulation could be observed on program satisfaction.

  11. An Empirical Investigation of the Effectiveness of Executive Development Programs As Perceived by Participating Marketing and Sales Executives. (United States)

    Trickett, Wilson L.

    A study of the effectiveness of executive development programs for marketing and sales executives tested three hypotheses: (1) participation in such programs results in identifiable benefits as perceived by the participants; (2) academically oriented executive development programs have significant advantages over company oriented programs as…

  12. Overview of the Geothermal Energy Program Review X: Geothermal Energy and the Utility Market - The Opportunities and Challenges for Expanding Geothermal Energy in a Competitive Supply Market

    Energy Technology Data Exchange (ETDEWEB)

    Mock, John E.; Budraja, Vikram; Jaros, Richard; Yamaguchi, Tsutomu; Hinrichs, Thomas C.


    This overview at the Geothermal Program Review X: Geothermal Energy and the Utility Market consisted of five presentations: ''Technology Advancements to Support Growth in Geothermal Power Sales in a Dynamic Utility Market'' by John E. Mock; ''Geothermal Energy Market in Southern California: Past, Present and Future'' by Vikram Budraja; ''Taking the High Ground: Geothermal's Place in the Revolving Energy Market'' by Richard Jaros; ''Recent Developments in Japan's Hot Dry Rock Program'' by Tsutomu Yamaguchi; and ''Options in the Eleventh Year for Interim Standard Offer Number Four Contracts'' by Thomas C. Hinrichs.

  13. Perceptions of the participants of a stretch break program about flexibility and factors related to a healthy lifestyle

    Directory of Open Access Journals (Sweden)

    Élyda Cristina de Oliveira Brito


    Full Text Available Objective: To verify the perception of employees about the trunk and hip flexibility, and other factors related to a physically active lifestyle and healthy after adherence to the Gymnastics Program, Federal University of Paraíba. Methods: The research was qualitative with descriptive nature. Gymnastics classes were offered for two months of 2011, with a frequency of three times a week, being emphasized stretching exercises, relaxation, recreational activities, massage and individualized care. The population included servers of some sectors of the rectory, and the sample consisted of 10 employees, with inclusion criteria as the regular participation of the subjects taught in class for two months. Data were collected in the period from 4 to 16 November 2011 through semi-structured interviews, using a previously pilot to check the clarity and understanding of the issues. The analysis of the speeches occurred through the technique of content analysis, being explored through the analysis categories. Results: Our results corroborate with the literature, as reports have suggested to have occurred benefits generated by the program, particularly in relation to pain, mood, flexibility of the trunk and hip, healthy eating and interpersonal relationships. Conclusion: The Gymnastics Program, Federal University of Paraíba positively affected the lifestyle of its participants, favoring different aspects of quality of life related to health of workers studied.

  14. Effects of 16-week functional movement screen training program on strength and flexibility of elite high school baseball players. (United States)

    Song, Hong-Sun; Woo, Seung-Seok; So, Wi-Young; Kim, Kwang-Jun; Lee, Joohyung; Kim, Joo-Young


    Functional Movement Screen (FMS) is a way to pretest functional movement. This study examined the effects of the FMS training program on the strength and flexibility of 62 elite male high school baseball players (31 in the training group, 31 in the control group). All players who received less than two points on each FMS test item had to join the 16-week, three times weekly FMS training program. To analyze results among the FMS participants, measures including intraclass correlation coefficient (ICC) and repeated measure ANOVA were utilized. The Kappa coefficient was 0.805 when the intraclass correlation coefficient of the three participants was inspected. Strength showed a significant interaction depending on time and group (hand grip strength: P=0.011, bench press and squat both for one-repetition maximum (1RM): P=0.001 and P=0.008, respectively). Back muscle strength did not show a significant difference (P=0.660). Trunk forward flexion showed no interaction depending on time and groups (P=0.983) but trunk extension backward showed significant differences depending on groups (P=0.004) and time (P=0.001). Splits showed a significant difference depending on time and groups (P=0.004). The FMS training program improved the strength and flexibility of elite high school baseball players.

  15. Managing congestion in distribution grids - Market design consideration. How heat pumps can deliver flexibility though well-designed markets and virtual power plant technology

    Energy Technology Data Exchange (ETDEWEB)

    Holmberg Rasmussen, L. [NEAS Energy, Aalborg (Denmark); Bang, C.; Togeby, M. [Ea Energy Analyses, Copenhagen (Denmark)


    of end-users to react to price fluctuations e.g. spot prices, thus enabling them to save on their electricity bill, and contribute to the overall system balance. The aim of this report is to discuss challenges with congestions in the distribution grids and how these can be solved through different tariffs and connection agreements, and how a market can be designed to manage congestion in local grids. A part of this is the investigation of the principal questions: Does the DSO have information about potential congestions, and what should the geographic scope of such a signal be? End-user demand can be controlled by a computer in each home which responds to a price signal that originates from the DSO, or it could be controlled by a centralised system, e.g. a virtual-power-plant (VPP) setup. The VPP set-up is in focus in this project, but the signal from the DSO should likely be useable in relation to both control solutions. How future signals from the DSO to the consumer would work in practice is open to discussion as there are a number of potential options, each which vary with respect to their geographic scope, timing, notice, and price level. Our initial findings indicate a number of issues that appear to be clear: 1) The signal indicating a potential congestion in distribution grids must originate from the DSO, and this signal will be directed to the retailer/aggregator/balance responsible, which will pass it on to end-users. 2) Ideally, the signal with grid tariffs should be sent to all end-users (not only heat pumps) in the congested area (i.e. possibly a small fraction of the DSO area). However, with more than 10,000 potential grids this may not be practical, and costs may not allow for this ideal solution. 3) Simple time-of-use tariffs can be an important first step in the direction of dynamic tariffs. Time-of-use tariffs can motivate behavioural change, i.e. computers and communication are not a requirement. It has not been analysed in detail how far in the

  16. Accessing Secondary Markets as a Capital Source for Energy Efficiency Finance Programs: Program Design Considerations for Policymakers and Administrators

    Energy Technology Data Exchange (ETDEWEB)

    Kramer, C. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Martin, E. Fadrhonc [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Thompson, P. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Goldman, C. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)


    Estimates of the total opportunity for investment in cost-effective energy efficiency in the United States are typically in the range of several hundred billion dollars (Choi Granade, et al., 2009 and Fulton & Brandenburg, 2012).1,2 To access this potential, many state policymakers and utility regulators have established aggressive energy efficiency savings targets. Current levels of taxpayer and utility bill-payer funding for energy efficiency is only a small fraction of the total investment needed to meet these targets (SEE Action Financing Solutions Working Group, 2013). Given this challenge, some energy efficiency program administrators are working to access private capital sources with the aim of amplifying the funds available for investment. In this context, efficient access to secondary market capital has been advanced as one important enabler of the energy efficiency industry “at scale.”3 The question of what role secondary markets can play in bringing energy efficiency to scale is largely untested despite extensive attention from media, technical publications, advocates, and others. Only a handful of transactions of energy efficiency loan products have been executed to date, and it is too soon to draw robust conclusions from these deals. At the same time, energy efficiency program administrators and policymakers face very real decisions regarding whether and how to access secondary markets as part of their energy efficiency deployment strategy.

  17. The Threat Effect of Active Labor Market Programs: A Systematic Review

    DEFF Research Database (Denmark)

    Filges, Trine; Hansen, Anne Toft


    This paper is a systematic review of the threat effect of active labor market programs for unemployed individuals. The threat effect is the induced change in the hazard rate of leaving unemployment prior to program participation. Studies included in the review all estimated a threat effect......, with the participants in all cases being unemployed individuals in receipt of benefit of some kind during their tenure of unemployment. Seven of these studies have been included in a meta-analysis: The meta-analysis, which has been carried out using a random effects model to account for heterogeneity, indicated...

  18. GEOCHEM-EZ: a chemical speciation program with greater power and flexibility (United States)

    GEOCHEM –EZ is a multi-functional chemical speciation program, which was designed to replace the existing GEOCHEM-PC, a program that can only be used on DOS consoles. Chemical speciation programs, such as GEOCHEM (Sposito and Mattigod, 1980) and GEOCHEM-PC (Parker et al., 1995), have been excellent ...

  19. Critical Care Pharmacist Market Perceptions: Comparison of Critical Care Program Directors and Directors of Pharmacy. (United States)

    Hager, David R; Persaud, Rosemary A; Naseman, Ryan W; Choudhary, Kavish; Carter, Kristen E; Hansen, Amanda


    Background: While hospital beds continue to decline as patients previously treated as inpatients are stabilized in ambulatory settings, the number of critical care beds available in the United States continues to rise. Growth in pharmacy student graduation, postgraduate year 2 critical care (PGY2 CC) residency programs, and positions has also increased. There is a perception that the critical care trained pharmacist market is saturated, yet this has not been evaluated since the rise in pharmacy graduates and residency programs. Purpose: To describe the current perception of critical care residency program directors (CC RPDs) and directors of pharmacy (DOPs) on the critical care pharmacist job market and to evaluate critical care postresidency placement and anticipated changes in PGY2 CC programs. Methods: Two electronic surveys were distributed from October 2015 to November 2015 through Vizient/University HealthSystem Consortium, American Society of Health-System Pharmacists (ASHP), Society of Critical Care Medicine, and American College of Clinical Pharmacy listservs to target 2 groups of respondents: CC RPDs and DOPs. Questions were based on the ASHP Pharmacy Forecast and the Pharmacy Workforce Center's Aggregate Demand Index and were intended to identify perceptions of the critical care market of the 2 groups. Results: Of 116 CC RPDs, there were 66 respondents (56.9% response rate). Respondents have observed an increase in applicants; however, they do not anticipate increasing the number of positions in the next 5 years. The overall perception is that there is a balance in supply and demand in the critical care trained pharmacist market. A total of 82 DOPs responded to the survey. Turnover of critical care pharmacists within respondent organizations is expected to be low. Although a majority of DOPs plan to expand residency training positions, only 9% expect to increase positions in critical care PGY2 training. Overall, DOP respondents indicated a balance of

  20. Direct marketing of parenting programs: comparing a promotion-focused and a prevention-focused strategy. (United States)

    Salari, Raziye; Backman, Anna


    : For parenting programs to achieve a public health impact, it is necessary to develop more effective marketing strategies to increase public awareness of these programs and promote parental participation. In this article, we compared a promotion-focused and a prevention-focused strategy via two studies. : We designed two ads inviting parents to participate in a universal parenting program; one ad focused on the program increasing the likelihood of positive outcomes for children (promotion-focused) and the other on the program reducing the likelihood of negative outcomes (prevention-focused). In study I, the two ads were run online simultaneously. Those who clicked on an ad were directed to a website where they could read about and sign up for the program. In study II, a community sample of 706 parents answered a questionnaire about the ads. : In study I, over 85 days, the prevention ad generated more clicks. There was no difference in the number of pages visited on the website nor in the number of parents who signed up for the program. In study II, parents showed a preference for the promotion ad, perceiving it as more relevant and rating it as more effective in getting them interested in the program. : A prevention strategy may be more effective in drawing public attention, in general. However, a promotion strategy is more likely to reach parents, in particular, and inspire them to consider participating in parenting programs. These strategies should be developed further and tested in both general and clinical populations.

  1. Marketing implications of loyalty programs on customer relationship management within the airline industry

    Directory of Open Access Journals (Sweden)

    Karamata Ema


    Full Text Available One of the most remarkable tendencies on the market of airline services is that nowadays almost every airline company strive to build long-term relationships with customers/users of airline services through loyalty programs. The subject of the paper is to explore the role of Frequent Flyer Programs (FFPs in the scope of customer relationship management in airline industry and to determine whether affiliation to FFPs affects customers to buy tickets from the same airline carrier. For this purpose, an empirical analysis was conducted based on the data obtained from the survey conducted at the Belgrade airport Nikola Tesla, in September 2015. Hypothesis is formed in accordance with the stated aim of the work and was tested by using descriptive and graphical presentation as well as Chi-square statistical test. The results have shown that loyalty programs influence customers when choosing airlines, meaning that Frequent Flyer members tend to use air transportation services of airline carriers which are part of Frequent Flyer Program they belong to, whenever price and timing suit them. Furthermore, the chance of choosing the airline whose Frequent Flyer Program one is member of, increases proportionally to the length of membership and, more importantly, the number of flights that one has realized so far. Based on the tested hypothesis and observed preferences of the travelers, possible marketing implications of the results are pointed out in this article, as well as the analysis of the status and rating of our national airline according to surveyed passengers.

  2. Marketing and Distributive Education Curriculum Guide for Agricultural Services. (United States)

    Southern Illinois Univ., Carbondale. Dept. of Vocational Education Studies.

    This curriculum guide provides curriculum coordinators with a basis for planning a comprehensive program in the career field of marketing agricultural services and allows marketing and distributive education teachers maximum flexibility. Introductory materials include information on use of the guide, information on careers in agricultural…

  3. Effects of a Worksite Supervised Adapted Physical Activity Program on Trunk Muscle Endurance, Flexibility, and Pain Sensitivity Among Vineyard Workers. (United States)

    Balaguier, Romain; Madeleine, Pascal; Rose-Dulcina, Kévin; Vuillerme, Nicolas


    In viticulture, the prevalence of low back pain is particularly high among vineyard workers exposed to sustained and awkward postures. One promising setting for low back pain prevention resides in the implementation of workplace physical activity. This nonrandomized pilot study aims at evaluating the effects of a worksite supervised adapted physical activity program among 17 vineyard workers volunteered to enter either an intervention group (n = 10) or a control group (n = 7).The intervention group followed a physical activity program for 8 weeks involving (1) 15 minutes of warm-up every working day and (2) two weekly 1-hour adapted physical activity sessions targeting trunk muscle endurance and flexibility. The control group was advised to continue normal physical activity. Evaluations were carried out at weeks 0, 4, 8, and 12. Physical capacity was assessed using flexibility tests for the trunk, along with trunk muscle flexor and extensor endurance tests. Finally, pain sensitivity was evaluated by assessing pressure pain thresholds over 14 anatomical locations in the low back region. For the intervention group, the endurance of the trunk extensor and flexor significantly increased from baseline to week 8 as well as the pressure pain thresholds. No change was observed for the control group over the same period. These encouraging results in combination with the high adherence rate set interesting foundations for the promotion of worksite supervised adapted physical activity and, most likely, offer a new promising approach to prevent low back pain among vineyard workers.

  4. Detecting Wash Trade in Financial Market Using Digraphs and Dynamic Programming. (United States)

    Cao, Yi; Li, Yuhua; Coleman, Sonya; Belatreche, Ammar; McGinnity, Thomas Martin


    A wash trade refers to the illegal activities of traders who utilize carefully designed limit orders to manually increase the trading volumes for creating a false impression of an active market. As one of the primary formats of market abuse, a wash trade can be extremely damaging to the proper functioning and integrity of capital markets. The existing work focuses on collusive clique detections based on certain assumptions of trading behaviors. Effective approaches for analyzing and detecting wash trade in a real-life market have yet to be developed. This paper analyzes and conceptualizes the basic structures of the trading collusion in a wash trade by using a directed graph of traders. A novel method is then proposed to detect the potential wash trade activities involved in a financial instrument by first recognizing the suspiciously matched orders and then further identifying the collusions among the traders who submit such orders. Both steps are formulated as a simplified form of the knapsack problem, which can be solved by dynamic programming approaches. The proposed approach is evaluated on seven stock data sets from the NASDAQ and the London Stock Exchange. The experimental results show that the proposed approach can effectively detect all primary wash trade scenarios across the selected data sets.

  5. Health Prevention Programs in Social Marketing: Recent Trends and Future Prospects

    Directory of Open Access Journals (Sweden)

    Corina Serban


    Full Text Available Social marketing methods are nowadays frequently used in the development of healthprevention programs. The main Objectives of this paper are: to identify the role of skin protectionprograms in society, to evaluate sun protection behavior among consumers and to propose futuredirections of research in skin cancer prevention. Prior Work in skin protection focused on the risksassociated with long periods of sun exposure while offering advice regarding responsible behavior. InEurope, the main center of skin cancer research is European Cancer Observatory and, in Romania,Romanian Society of Dermatology (SRD. These institutions develop specialized programs annualy.The Approach used in this article is the survey. The paper analysis consumers’ perceptions regardingskin protection behavior in Romania by using a structured online questionnaire. A total number of 86respondents participated in the study. Results show that 53% of respondents don’t have a sunprotection behavior. Implications of the study are: health practitioners can use these findings infurther research and nonprofit organizations can increase their prevention programs in certain groups.The Value of this paper consists of direct analysis regarding skin cancer issue in Romania whileemphasizing the importance of health prevention programs for social marketing domain.

  6. The New Hampshire retail competition pilot program and the role of green marketing

    Energy Technology Data Exchange (ETDEWEB)

    Holt, E.A. [Ed Holt and Associates, Inc. (United States); Fang, J.M. [National Renewable Energy Lab., Golden, CO (United States)


    Most states in the US are involved in electric industry restructuring, from considering the pros and cons in regulatory dockets to implementing legislative mandates for full restructuring and retail access for all consumers. Several states and utilities have initiated pilot programs in which multiple suppliers or service providers may compete for business and some utility customers can choose among competing suppliers. The State of New Hampshire has been experimenting with a pilot program, mandated by the State Legislature in 1995 and implemented by the New Hampshire Public Utilities Commission (NHPUC), before it implements full retail access. Green marketing, an attempt to characterize the supplier or service provider as environmentally friendly without referring to the energy resource used to generate electricity, was used by several suppliers or service providers to attract customers. This appeal to environmental consumerism was moderately successful, but it raised a number of consumer protection and public policy issues. This issue brief examines the marketing methods used in New Hampshire and explores what green marketing might mean for the development of renewable energy generation. It also addresses the issues raised and their implications.

  7. EnviroAtlas - Ecosystem Services Market-Based Programs Web Service, U.S., 2016, Forest Trends' Ecosystem Marketplace (United States)

    U.S. Environmental Protection Agency — This EnviroAtlas web service contains layers depicting market-based programs and projects addressing ecosystem services protection in the United States. Layers...

  8. Using the Process of Disruption to Find New Markets and to Develop New Marketing Programs for Management Education (United States)

    Somers, Mark John


    The market for management education has grown rapidly over the past 40 years. However, increasing competition stemming from new entrants such as for-profit universities and from the globalization of management education have changed the dynamics of the market thereby presenting business schools with difficult challenges. The process of disruption…

  9. Cost of providing injectable contraceptives through a community-based social marketing program in Tigray, Ethiopia. (United States)

    Prata, Ndola; Downing, Janelle; Bell, Suzanne; Weidert, Karen; Godefay, Hagos; Gessessew, Amanuel


    To provide a cost analysis of an injectable contraceptive program combining community-based distribution and social marketing in Tigray, Ethiopia. We conducted a cost analysis, modeling the costs and programmatic outcomes of the program's initial implementation in 3 districts of Tigray, Ethiopia. Costs were estimated from a review of program expense records, invoices, and interviews with health workers. Programmatic outcomes include number of injections and couple-year of protection (CYP) provided. We performed a sensitivity analysis on the average number of injections provided per month by community health workers (CHWs), the cost of the commodity, and the number of CHWs trained. The average programmatic CYP was US $17.91 for all districts with a substantial range from US $15.48-38.09 per CYP across districts. Direct service cost was estimated at US $2.96 per CYP. The cost per CYP was slightly sensitive to the commodity cost of the injectable contraceptives and the number of CHWs. The capacity of each CHW, measured by the number of injections sold, was a key input that drove the cost per CYP of this model. With a direct service cost of US $2.96 per CYP, this study demonstrates the potential cost of community-based social marketing programs of injectable contraceptives. The findings suggest that the cost of social marketing of contraceptives in rural communities is comparable to other delivery mechanisms with regards to CYP, but further research is needed to determine the full impact and cost-effectiveness for women and communities beyond what is measured in CYP. Copyright © 2016 Elsevier Inc. All rights reserved.

  10. Designing structural supply chain flexibility

    NARCIS (Netherlands)

    Mulinski, Ksawery Jan


    In a continuously changing business environment the role of supply chain flexibility is constantly increasing. A flexible supply chain can ensure survival in quickly changing market conditions as well as enable sustainable growth. This thesis explores the topic of supply chain flexibility with focus

  11. Employment effects of active labor market programs for sick-listed workers. (United States)

    Holm, Anders; Høgelund, Jan; Gørtz, Mette; Rasmussen, Kristin Storck; Houlberg, Helle Sofie Bøje


    We use register data of 88,948 sick-listed workers in Denmark over the period 2008-2011 to investigate the effect of active labor market programs on the duration until returning to non-subsidized employment and the duration of this employment. To identify causal treatment effects, we exploit over-time variation in the use of active labor market programs in 98 job centers and time-to- event. We find that ordinary education and subsidized job training have significant positive employment effects. Subsidized job training has a large, positive effect on the transition into employment but no effect on the subsequent employment duration. In contrast, ordinary education has a positive effect on employment duration but no effect on the transition into employment. The latter effect is the result of two opposing effects, a large positive effect of having completed education and a large negative lock-in effect, with low re-employment chances during program participation. Copyright © 2017. Published by Elsevier B.V.

  12. Fair Market Rents (Fair Market Rents For The Section 8 Housing Assistance Payments Program) - National Geospatial Data Asset (NGDA) (United States)

    Department of Housing and Urban Development — This dataset and map service provides information on Fair Market Rents (FMRs). FMRs are primarily used to determine payment standard amounts for the Housing Choice...

  13. Marketing marketing

    NARCIS (Netherlands)

    dr. Karel Jan van Alsem


    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede

  14. The social figuration of affective (dis)connections, in four American movies, on the light of labor market flexibility context, 1987-1993 - doi: 10.4025/actascihumansoc.v34i2.16495


    Vianna, Alexander Martins; Universidade Federal Rural do Rio de Janeiro


    This essay intends to show a case study of the cultural representation of affective relationships in four American movies on the eve of 1990s, considering USA’s contextual roads to the flexible labor market. The comparative drama approach works to us as a way of analyzing cultural expectations and values through movie discourses. As we know, movies can do judgments, (re)presentations and/or propositions on specific contexts and institutions, exposing their values, behaviors, thoughts, dreams ...

  15. Intervention program in college instrumental musicians, with kinematics analysis of cello and flute playing: a combined program of yogic breathing and muscle strengthening-flexibility exercises. (United States)

    Lee, Sang-Hie; Carey, Stephanie; Dubey, Rajiv; Matz, Rachel


    College musicians encounter health risks not dissimilar to those of professional musicians. Fifteen collegiate instrumental musicians participated in the intervention program of yogic-breathing and muscle-strengthening and flexibility exercises for 8 weeks. Pre- and post-intervention data from the Health-Pain-Injury Inventory (HPI) and the Physical & Musical-Performance Efficacy Assessment Survey (PME) were analyzed for the effects of the program on the musicians' physical and musical-performance efficacy. HPI results showed that the majority of our sample had healthy lifestyles and minimal pain and injuries but irregular eating and exercise habits. The pre-intervention PME data showed a high level of musical efficacy (i.e., awareness of music technique, tone, and flow) but a low-level of physical efficacy (i.e., awareness of posture, tension, and movement flexibility). Post-intervention data showed that the program improved physical efficacy by increased awareness of posture and tension. In 2 volunteer musicians, kinematics motion analysis was conducted for exploratory purposes. Our cellist played the scale using a larger range of motion (ROM) in right shoulder flexion and abduction and slightly increased rotation while keeping decreased right elbow ROM after the intervention program. The flutist shifted the body weight from one foot to the other more in the second playing post-intervention. These changes can be attributed to the increased physical efficacy that allowed freedom to express musicality. Findings from these case scenarios provide empirically based hypotheses for further study. We share our experience so that others may use our model and instruments to develop studies with larger samples.

  16. Farmers' Market Utilization among Supplemental Nutrition Assistance Program Recipients in New Orleans, Louisiana: Preliminary Findings. (United States)

    Nuss, Henry; Skizim, Meg; Afaneh, Hasheemah; Miele, Lucio; Sothern, Melinda


    Farmers' markets are increasingly being promoted as a means to provide fresh produce to poor and underserved communities. However, farmers' market (FM) use remains low among low-income patrons. The purpose of our study was to examine FM awareness and use, grocery shopping behaviors, and internet use among Supplemental Nutrition Assistance Program (SNAP) recipients. A descriptive analysis of preliminary data was performed to evaluate quantitative baseline data among SNAP recipients between June and August 2016 in New Orleans, Louisiana (N=51). Data were collected via a 42-item online survey that included demographics, internet use, FM awareness and use, health information seeking behaviors and fruit and vegetable purchasing behaviors. Less than half of the survey respondents (n=24) had ever been to a FM. Local grocery stores and Wal-Mart were most used for purchasing fruits and vegetables (88% and 84%, respectively). The most common sources of healthy eating information were Women, Infants and Children (WIC) and the internet, frequently accessed via smartphones. More than 80% of participants were not aware that local FMs accepted electronic benefit transfer payments as a form of payment. These results support the incorporation of promotional methodology that combines internet-based mobile technology and existing services (eg, WIC) as a viable strategy to improve farmers' market use among low-income populations. As most participants were not aware that participating FMs accept electronic benefit transfer payments, this fact should be emphasized in promotional material.

  17. 76 FR 3046 - Farmers' Market Promotion Program Regulation; Notice of Request for Approval of a New Information... (United States)


    ... this rule would not have a substantial direct effect on States or their political subdivisions or on..., roadside stands, community-supported agriculture programs, agri-tourism activities, and other direct...' markets, roadside stands, community-supported agriculture programs, agri-tourism activities, and other...

  18. The New Rule Paradigm Shift: Transforming At-Risk Programs by Matching Business Archetypes Strategies in the Global Market (United States)

    Stark, Paul S.


    The challenge was given to transform aviation-related programs to keep them from being eliminated. These programs were to be discontinued due to enrollment declines, costs, legislative mandates, lack of administrative support, and drastic state budget reductions. The New Rule was a paradigm shift of focus to the global market for program…

  19. Use of Online Information Resources by RMIT University Economics, Finance, and Marketing Students Participating in a Cooperative Education Program (United States)

    Costa, Cathy


    This paper examines the use of online information resources by Economics, Finance, and Marketing 3rd year students in a cooperative education program and explores some possible factors and issues that influence how students use these resources. The nature of Work Integrated Learning (WIL) programs, the business information environment, and the…

  20. Encouraging PV Adoption in New Market-Rate ResidentialConstruction: A Critical Review of Program Experiences to Date

    Energy Technology Data Exchange (ETDEWEB)

    Barbose, Galen; Wiser, Ryan; Bolinger, Mark


    In this paper, we review experiences with programs to support the deployment of photovoltaics (PV) in new, market-rate homes, drawing upon interviews with program managers around the country, project data, and publicly-available documentation on program design, impacts, and experiences. We focus on state clean energy funds, which have been established in 14 U.S. states to build markets for clean energy resources, as well as a select number of other state or local organizations whose activities are particularly noteworthy. We describe the types of programs implemented and their impacts to date, and discuss key issues and lessons learned for initiatives aimed at growing the new home market for PV.

  1. Outcomes of a randomized controlled trial of nutrition education to promote farmers' market fruit and vegetable purchases and consumption among women enrolled in the Special Supplemental Nutrition Program for Women, Infants, (United States)

    The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) provides participants seasonal Farmers' Market Nutrition Program (FMNP) vouchers to purchase fruits and vegetables (FV) at farmers' markets and monthly cash value vouchers (CVV) redeemable at farmers' markets. Despite ...

  2. Incentive-based demand response programs designed by asset-light retail electricity providers for the day-ahead market

    DEFF Research Database (Denmark)

    Fotouhi Ghazvini, Mohammad Ali; Faria, Pedro; Ramos, Sergio


    Following the deregulation experience of retail electricity markets in most countries, the majority of the new entrants of the liberalized retail market were pure REP (retail electricity providers). These entities were subject to financial risks because of the unexpected price variations, price...... to hedge the financial losses in the market. A two-stage stochastic programming problem is formulated. It aims to establish the financial incentive-based DR programs and the optimal dispatch of the DG units and ESSs. The uncertainty of the forecasted day-ahead load demand and electricity price is also...... taken into account with a scenario-based approach. The principal advantage of this model for REPs is reducing the risk of financial losses in DAMs, and the main benefit for the whole system is market power mitigation by virtually increasing the price elasticity of demand and reducing the peak demand....

  3. Evaluation of a marketing program designed to increase consumer consideration of energy-efficient products in Denver, Colorado

    Energy Technology Data Exchange (ETDEWEB)


    A demonstration marketing program to sensitize Denver homeowners to incorporate the energy cost of ownership orientation in their decision process regarding purchase of energy-efficient products is described. Personal interviews with Denver homeowners were conducted. A first survey established a baseline for consumer awareness and acceptance of energy conservation and conservation-related products and provided information which could be utilized in developing marketing strategies related to energy conservation and the concept of energy cost of ownership. A second survey measured shifts in awareness and attitudes which might have occurred as a result of the marketing demonstration program. The methodology and results of the evaluation are discussed in detail. The Denver Test Market Media Campaign conducted through multi-media advertising and public relations campaigns to sensitize the residents to the positive consideraton of energy-efficient products is described. (MCW)

  4. Determinants of success in Shared Savings Programs: An analysis of ACO and market characteristics. (United States)

    Ouayogodé, Mariétou H; Colla, Carrie H; Lewis, Valerie A


    Medicare's Accountable Care Organization (ACO) programs introduced shared savings to traditional Medicare, which allow providers who reduce health care costs for their patients to retain a percentage of the savings they generate. To examine ACO and market factors associated with superior financial performance in Medicare ACO programs. We obtained financial performance data from the Centers for Medicare and Medicaid Services (CMS); we derived market-level characteristics from Medicare claims; and we collected ACO characteristics from the National Survey of ACOs for 215 ACOs. We examined the association between ACO financial performance and ACO provider composition, leadership structure, beneficiary characteristics, risk bearing experience, quality and process improvement capabilities, physician performance management, market competition, CMS-assigned financial benchmark, and ACO contract start date. We examined two outcomes from Medicare ACOs' first performance year: savings per Medicare beneficiary and earning shared savings payments (a dichotomous variable). When modeling the ACO ability to save and earn shared savings payments, we estimated positive regression coefficients for a greater proportion of primary care providers in the ACO, more practicing physicians on the governing board, physician leadership, active engagement in reducing hospital re-admissions, a greater proportion of disabled Medicare beneficiaries assigned to the ACO, financial incentives offered to physicians, a larger financial benchmark, and greater ACO market penetration. No characteristic of organizational structure was significantly associated with both outcomes of savings per beneficiary and likelihood of achieving shared savings. ACO prior experience with risk-bearing contracts was positively correlated with savings and significantly increased the likelihood of receiving shared savings payments. In the first year, performance is quite heterogeneous, yet organizational structure does not

  5. A flexible approach to training veterinarians in public health: an overview and early assessment of the DVM/MPH dual-degree program at the University of Minnesota. (United States)

    Minicucci, Larissa A; Hanson, Kate A; Olson, Debra K; Hueston, William D


    As a result of the growing need for public-health veterinarians, novel educational programs are essential to train future public-health professionals. The University of Minnesota School of Public Health, in collaboration with the College of Veterinary Medicine, initiated a dual DVM/MPH program in 2002. This program provides flexibility by combining distance learning and on-campus courses offered through a summer public-health institute. MPH requirements are completed through core courses, elective courses in a focus area, and an MPH project and field experience. Currently, more than 100 students representing 13 veterinary schools are enrolled in the program. The majority of initial program graduates have pursued public-practice careers upon completion of the program. Strengths of the Minnesota program design include accessibility and an environment to support multidisciplinary training. Continued assessment of program graduates will allow for evaluation and adjustment of the program in the coming years.

  6. Flexibility of Scope, Type and Temporality in Mustang, Nepal. Opportunities for Adaptation in a Farming System Facing Climatic and Market Uncertainty

    Directory of Open Access Journals (Sweden)

    Nina Holmelin


    Full Text Available Climate change is projected to increase the seasonality in river flows in the great river systems of Himalaya and impose challenges to regional food production. Since climate change increases the uncertainty in local weather patterns, people’s ability to maintain local agricultural production will probably depend on how flexible the local farming systems are to adjust to unpredictable changes. The objective of this paper is to investigate the flexibility of one such farming system which is located in Mustang, Nepal, Himalaya. Defining flexibility as “uncommitted potentialities for change” following Gregory Bateson, the paper identifies opportunities for change in the farming system, as well as factors that constrain flexibility. Further developing the concept of flexibility, it is suggested that flexibility may be analyzed in terms of scope, type and temporal flexibility. Although there are several underexploited resources in the studied farming system, the present situation is not regarded as one of irrational and suboptimal exploitation of resources. Instead, unexploited resources imply opportunities for change, which provide the system with flexibility to rapidly adjust agricultural production to varying and uncertain conditions of production.

  7. 76 FR 71015 - Pick-Sloan Missouri Basin Program-Eastern Division-2021 Power Marketing Initiative (United States)


    ... Firm Electric Service (FES) contracts associated with the current Marketing Plan expire. The 2021 PMI extends the current Marketing Plan, with amendments to key marketing plan principles. Western's proposed... proposal. Key Marketing Plan principles discussed with firm power customers included: Contract Term...

  8. Prepare SME in Facing AEC 2015 through English Training Program to Obtain the Export Market

    Directory of Open Access Journals (Sweden)

    Rianto Nurcahyo


    Full Text Available Entering the era of globalization, better known as free market requires every individual to prepare reliable resources, especially in the field of Science and Technology. In order to master these demands, adequate knowledge is required in dealing with the demands of a globalized world that is full of competition. In this regard, the role of the English language is required both in mastering communication technologies and to interact directly; moreover, the presence of the media especially the Internet will force people to learn English. As a means of global communication, English should be actively mastered both orally and in written. In an increasingly globalized business world, there are more local Indonesian companies entering into the world market, and growing number of international companies. This research is an attempt to create the roles of exporters, especially the Micro, Small and Medium Enterprises (SMEs through the products produced by the exporters themselves. Comparing Indonesian export revenue number to other countries, the value of Indonesia's exports is relatively low. One of the constraints faced by exporters is in terms of the ability of a foreign language, namely English. Mastery of English is the main capital to open international trading communication. This research focuses on Quantitative method using chi square analysis, where it can be used to test the relationor the effect of two nominal variables and to measure the relation strength of each variable with other nominal variable (C as the coefficient of contingency. From the chi square method, difference from the SME before and after the Export English course training is expected to be found. The training will use classroom method. The title of this study is prepare SME in Facing AEC 2015 through English training program to obtain the export market.

  9. Identifying Similar Patterns of Structural Flexibility in Proteins by Disorder Prediction and Dynamic Programming

    Directory of Open Access Journals (Sweden)

    Aidan Petrovich


    Full Text Available Computational methods are prevailing in identifying protein intrinsic disorder. The results from predictors are often given as per-residue disorder scores. The scores describe the disorder propensity of amino acids of a protein and can be further represented as a disorder curve. Many proteins share similar patterns in their disorder curves. The similar patterns are often associated with similar functions and evolutionary origins. Therefore, finding and characterizing specific patterns of disorder curves provides a unique and attractive perspective of studying the function of intrinsically disordered proteins. In this study, we developed a new computational tool named IDalign using dynamic programming. This tool is able to identify similar patterns among disorder curves, as well as to present the distribution of intrinsic disorder in query proteins. The disorder-based information generated by IDalign is significantly different from the information retrieved from classical sequence alignments. This tool can also be used to infer functions of disordered regions and disordered proteins. The web server of IDalign is available at (

  10. The VirusBanker database uses a Java program to allow flexible searching through Bunyaviridae sequences (United States)

    Fourment, Mathieu; Gibbs, Mark J


    Background Viruses of the Bunyaviridae have segmented negative-stranded RNA genomes and several of them cause significant disease. Many partial sequences have been obtained from the segments so that GenBank searches give complex results. Sequence databases usually use HTML pages to mediate remote sorting, but this approach can be limiting and may discourage a user from exploring a database. Results The VirusBanker database contains Bunyaviridae sequences and alignments and is presented as two spreadsheets generated by a Java program that interacts with a MySQL database on a server. Sequences are displayed in rows and may be sorted using information that is displayed in columns and includes data relating to the segment, gene, protein, species, strain, sequence length, terminal sequence and date and country of isolation. Bunyaviridae sequences and alignments may be downloaded from the second spreadsheet with titles defined by the user from the columns, or viewed when passed directly to the sequence editor, Jalview. Conclusion VirusBanker allows large datasets of aligned nucleotide and protein sequences from the Bunyaviridae to be compiled and winnowed rapidly using criteria that are formulated heuristically. PMID:18251994

  11. Identifying Similar Patterns of Structural Flexibility in Proteins by Disorder Prediction and Dynamic Programming. (United States)

    Petrovich, Aidan; Borne, Adam; Uversky, Vladimir N; Xue, Bin


    Computational methods are prevailing in identifying protein intrinsic disorder. The results from predictors are often given as per-residue disorder scores. The scores describe the disorder propensity of amino acids of a protein and can be further represented as a disorder curve. Many proteins share similar patterns in their disorder curves. The similar patterns are often associated with similar functions and evolutionary origins. Therefore, finding and characterizing specific patterns of disorder curves provides a unique and attractive perspective of studying the function of intrinsically disordered proteins. In this study, we developed a new computational tool named IDalign using dynamic programming. This tool is able to identify similar patterns among disorder curves, as well as to present the distribution of intrinsic disorder in query proteins. The disorder-based information generated by IDalign is significantly different from the information retrieved from classical sequence alignments. This tool can also be used to infer functions of disordered regions and disordered proteins. The web server of IDalign is available at (

  12. Public and Institutional Markets for ESCO Services: ComparingPrograms, Practices and Prformance

    Energy Technology Data Exchange (ETDEWEB)

    Hopper, Nicole; Goldman, Charles; McWilliams, Jennifer; Birr,Dave; Stoughton McMordie, Kate


    Throughout the U.S. energy services company (ESCO) industry's history, public and institutional sector customers have provided the greatest opportunities for ESCOs to develop projects. Generally speaking, these facilities are large, possess aging infrastructure, and have limited capital budgets for improvements. The convergence of these factors with strong enabling policy support makes performance contracting an attractive and viable option for these customers. Yet despite these shared characteristics and drivers, there is surprising variety of experience among public/institutional customers and projects. This collaborative study examines the public/institutional markets in detail by comparing the overarching models and project performance in the federal government and the ''MUSH'' markets municipal agencies (state/local government), universities/colleges, K-12 schools,and hospitals that have traditionally played host to much of the ESCO industry's activity. Results are drawn from a database of 1634 completed projects held in partnership by the National Association of Energy Services Companies and Lawrence Berkeley National Laboratory (the NAESCO/LBNL database), including 129 federal Super Energy Savings Performance Contracts (ESPC) provided by the Federal Energy Management Program (FEMP) (Strajnic and Nealon 2003). Project data results are supplemented by interviews with ESCOs.

  13. Accessorizing Building Science – A Web Platform to Support Multiple Market Transformation Programs

    Energy Technology Data Exchange (ETDEWEB)

    Madison, Michael C.; Antonopoulos, Chrissi A.; Dowson, Scott T.; Franklin, Trisha L.; Carlsen, Leif C.; Baechler, Michael C.


    As demand for improved energy efficiency in homes increases, builders need information on the latest findings in building science, rapidly ramping-up energy codes, and technical requirements for labeling programs. The Building America Solution Center is a Department of Energy (DOE) website containing hundreds of expert guides designed to help residential builders install efficiency measures in new and existing homes. Builders can package measures with other media for customized content. Website content provides technical support to market transformation programs such as ENERGY STAR and has been cloned and adapted to provide content for the Better Buildings Residential Program. The Solution Center uses the Drupal open source content management platform to combine a variety of media in an interactive manner to make information easily accessible. Developers designed a unique taxonomy to organize and manage content. That taxonomy was translated into web-based modules that allow users to rapidly traverse structured content with related topics, and media. We will present information on the current design of the Solution Center and the underlying technology used to manage the content. The paper will explore development of features, such as “Field Kits” that allow users to bundle and save content for quick access, along with the ability to export PDF versions of content. Finally, we will discuss development of an Android based mobile application, and a visualization tool for interacting with Building Science Publications that allows the user to dynamically search the entire Building America Library.

  14. Geothermal Program Review XIV: proceedings. Keeping Geothermal Energy Competitive in Foreign and Domestic Markets

    Energy Technology Data Exchange (ETDEWEB)



    The U.S. Department of Energy`s Office of Geothermal Technologies conducted its annual Program Review XIV in Berkeley, April 8-10, 1996. The geothermal community came together for an in-depth review of the federally-sponsored geothermal research and development program. This year`s theme focused on ``Keeping Geothermal Energy Competitive in Foreign and Domestic Markets.`` This annual conference is designed to promote technology transfer by bringing together DOE-sponsored researchers; utility representatives; geothermal developers; equipment and service suppliers; representatives from local, state, and federal agencies; and others with an interest in geothermal energy. Program Review XIV consisted of eight sessions chaired by industry representatives. Introductory and overview remarks were presented during every session followed by detailed reports on specific DOE-funded research projects. The progress of R&D projects over the past year and plans for future activities were discussed. The government-industry partnership continues to strengthen -- its success, achievements over the past twenty years, and its future direction were highlighted throughout the conference. The comments received from the conference evaluation forms are published in this year`s proceedings. Individual papers have been processed for inclusion in the Energy Science and Technology Database.

  15. Marketing automation

    Directory of Open Access Journals (Sweden)

    TODOR Raluca Dania


    Full Text Available The automation of the marketing process seems to be nowadays, the only solution to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand. In order to achieve the desired marketing results, businessis have to employ digital marketing and communication services. These services are efficient and measurable thanks to the marketing technology used to track, score and implement each campaign. Due to the technical progress, the marketing fragmentation, demand for customized products and services on one side and the need to achieve constructive dialogue with the customers, immediate and flexible response and the necessity to measure the investments and the results on the other side, the classical marketing approached had changed continue to improve substantially.

  16. Voluntary Truck and Bus Fuel-Economy-Program marketing plan. Final technical report, September 29, 1980-January 29, 1982

    Energy Technology Data Exchange (ETDEWEB)



    The aim of the program is to improve the utilization of fuel by commercial trucks and buses by updating and implementing specific approaches for educating and monitoring the trucking industry on methods and means of conserving fuels. The following outlines the marketing plan projects: increase use of program logo by voluntary program members and others; solicit trade publication membership and support; brief Congressional delegations on fuel conservation efforts; increase voluntary program presence before trade groups; increase voluntary program presence at truck and trade shows; create a voluntary program display for use at trade shows and in other areas; review voluntary program graphics; increase voluntary program membership; and produce placemats carrying fuel conservation messages; produce a special edition of Fuel Economy News, emphasizing the driver's involvement in fuel conservation; produce posters carrying voluntary program fuel conservation message. Project objectives, activities, and results for each project are summarized.

  17. Relationship between increase in flexibility and improvement in the execution of daily actions by adults participating in supervised exercise program

    Directory of Open Access Journals (Sweden)

    Claudio Gil Soares de Araújo


    Full Text Available The aim of this study was to relate flexibility improvements from a supervised exercise program (SEP attendance, to possible improvements in the execution of daily actions by adults. The sample consisted of 20 subjects, the majority of them cardiac patients, with an average age of 58 ± 9 years, actively participating in an SEP, selected intentionally. The Flexitest, was used to determine flexibility. In addition, the subjects answered an 11-question questionnaire, aiming to assess relative difficulty in daily actions. The questionnaire was completed between three and 18 months after beginning the program and assessed the subjects’ opinion on their improvements in daily actions since starting on the SEP. After the SEP, improvements were observed in the execution of 11 daily actions, global flexibility, and six individual movements on the Flexitest (p RESUMO Este estudo objetivou relacionar ganhos de flexibilidade decorrentes da participa��ão em programa de exercício supervisionado (PES com eventuais facilitações na execução de ações cotidianas em adultos. Vinte indivíduos, a maioria coronariopatas, com idade de 58 ± 9 anos, que estavam freqüentando um PES, foram selecionados intencionalmente. Para a avaliação da flexibilidade utilizou-se o Flexiteste. Em adendo, os indivíduos responderam um questionário com 11 perguntas para avaliar subjetivamente, a facilidade e/ou dificuldade de realizar ações cotidianas, no início do PES e no momento em que estavam respondendo o questionário. Após o PES, houve ganhos na facilidade de execução das 11 ações, na flexibilidade global passiva e em seis movimentos individuais do Flexiteste (p<0,05. Há correlação significativa entre as diferenças das respostas ao questionário e as variações na flexibilidade global (r=0,45; p<0,04. Existe relação inversa entre as variações de peso e de flexibilidade (r=-0,66; p<0,05. Concluiu-se que a facilitação na realização de a

  18. Use of a Unique Farmers' Market Program Targeting Lower-Income Community Members. (United States)

    Lawrence, Brittany; Greer, Anna E; Zimeri, Anne Marie; Hernandez, Daphne C; Ahn, SangNam; Jones, Shaakira; Smith, Matthew Lee


    We examined use of a farmers' market that leverages community partnerships to provide free produce to lower-income persons. Participants (n = 422) were asked to complete a questionnaire and given an ID number, which was used to track market use from 2014 to 2015. Chi square tests were used to examine associations between 2014/2015 market use and reasons for market use, financial support received, and how attendees had learned about the market. Ordinal regression was used to identify household characteristics associated with increased market attendance. Although the proportion of lower-income attendees declined over the study period, a substantial proportion of households in 2014 (69.1%) and 2015 (54.6%) were below the poverty threshold. We identified significant differences in attendees' reasons for market use and ways attendees heard about the market from 2014 to 2015. The most frequently reported reason for 2014 market use was retirement/fixed income (P market through flyers (P market used the market more times per year (P financial support services (P market fewer times per year. While a substantial proportion of lower-income persons used the free-produce market, frequency of use was still lowest among this group indicating a need to address barriers beyond produce cost.

  19. Comparative Service Quality Metrics in Regular and Nonregular Undergraduate Marketing Programs: Implications for Marketing Education and Professionalism (United States)

    Okpara, Gazie S.; Agu, Agu G.


    Nonregular higher education in Nigeria became an integral part of the university manpower development since 1960, when the Ashby Commission recommended establishing evening degree programs. These ubiquitous programs have contributed to national capacity-building and remain relatively unmonitored by the National Universities Commission. This…

  20. Mixed integer lineal programming model to schedule flexible job-shop systems in make to order environments

    Directory of Open Access Journals (Sweden)

    Sebastián Enrique Ortiz Gaitán


    Full Text Available Introduction: Job Shop (JS production systems are characterized by different route process of the Jobs to be processed. A generalization of this type of systems is the Flexible Job Shop (FJS, in which there is more than one machine per station to perform some of the operations. Objective: The objective of this project was to propose a mixed integer linear programming model to program FJS systems in order to minimize the number of tardy jobs. Methodology: The model was developed using an approach based on sequence-position variables. This approach uses binary variables to decide whether a given operation is assigned to a position in the processing sequence of the assigned machine. To validate the performance of the model data from a small company with an FJS type production system, that develops its operations in an environment to order (MTO, was used. For this reason, the most important performance indicators for the company are those associated with the service level. Results: The results show a reasonable performance in terms of the objective pursued. The optimal production schedule was found in less than 3600 seconds in instances of less than 14 production orders. In larger instances, it obtained feasible solutions within the defined time limit. Conclusions: The model allows defining production schedules in systems in which the fulfillment of due dates is of vital importance. The results have allowed the company to improve its performance and reduce the costs associated with non-compliance of customer’s due dates. Future research can be developed to find more efficient solution methods in terms of computational times to obtain solutions of larger instances.

  1. Referring Patients to Nurses: Outcomes and Evaluation of a Nurse Flexible Sigmoidoscopy Training Program for Colorectal Cancer Screening

    Directory of Open Access Journals (Sweden)

    Mark J Dobrow


    Full Text Available Colorectal cancer is a significant health burden. Several screening options exist that can detect colorectal cancer at an early stage, leading to a more favourable prognosis. However, despite years of knowledge on best practice, screening rates are still very low in Canada, particularly in Ontario. The present paper reports on efforts to increase the flexible sigmoidoscopy screening capacity in Ontario by training nurses to perform this traditionally physician-performed procedure. Drawing on American, British and local experience, a professional regulatory framework was established, and training curriculum and assessment criteria were developed. Training was initiated at Princess Margaret Hospital and Sunnybrook and Women’s College Health Sciences Centre in Toronto, Ontario. (During the study, Sunnybrook and Women’s College Health Sciences Centre was deamalgamated into two separate hospitals: Women’s College Hospital and Sunnybrook Health Sciences Centre. Six registered nurses participated in didactic, simulator and practical training. These nurses performed a total of 77 procedures in patients, 23 of whom had polyps detected and biopsied. Eight patients were advised to undergo colonoscopy because they had one or more neoplastic polyps. To date, six of these eight patients have undergone colonoscopy, one patient has moved out of the province and another patient is awaiting the procedure. Classifying the six patients according to the most advanced polyp histology, one patient had a negative colonoscopy (no polyps found, one patient’s polyps were hyperplastic, one had a tubular adenoma, two had advanced neoplasia (tubulovillous adenomas and one had adenocarcinoma. All these lesions were excised completely at colonoscopy. Overall, many difficulties were anticipated and addressed in the development of the training program; ultimately, the project was affected most directly by challenges in encouraging family physicians to refer patients to

  2. Value of flexible resources, virtual bidding, and self-scheduling in two-settlement electricity markets with wind generation - Part II

    DEFF Research Database (Denmark)

    Kazempour, Jalal; Hobbs, Benjamin F.


    commitment decisions based upon deterministic wind forecasts, while virtual bidders arbitrage the two markets (Seq and SeqSS). The latter two models differ in terms of whether some slow-start generators can self-schedule in the DA market while anticipating probabilities of RT prices. Models in Seq and Seq...

  3. The role and importance of the strategic planning in bank marketing

    Directory of Open Access Journals (Sweden)

    Gheorghe PISTOL


    Full Text Available The paper aims to highlight the strategic planning role and place in bank marketing, define the concepts of strategic planning and marketing planning and the tactical planning, marketing plan and marketing program. In this context, the author emphasize the strategic marketing planning process and its implementation stages (defining the specific mission, environmental analysis, formulation of objectives, strategies, action plans and programs, implementation, testing, overhaul and performance evaluation. Also, are reviewed organizational and decision levels specific for the strategic planning, higher organizational level, strategic unit level and operational level and the criteria considered in formulating objectives: acceptability, flexibility, motivating character, clarity, feasibility and compatibility.

  4. Strengthening Building Retrofit Markets

    Energy Technology Data Exchange (ETDEWEB)

    Templeton, Mary [Michigan Saves; Jackson, Robert [Michigan Energy Office


    The Business Energy Financing (BEF) program offered commercial businesses in Michigan affordable financing options and other incentives designed to support energy efficiency improvements. We worked through partnerships with Michigan utilities, lenders, building contractors, trade associations, and other community organizations to offer competitive interest rates and flexible financing terms to support energy efficiency projects that otherwise would not have happened. The BEF program targeted the retail food market, including restaurants, grocery stores, convenience stores, and wholesale food vendors, with the goal of achieving energy efficiency retrofits for 2 percent of the target market. We offered low interest rates, flexible payments, easy applications and approval processes, and access to other incentives and rebates. Through these efforts, we sought to help customers strive for energy savings retrofits that would save 20 percent or more on their energy use. This program helped Michigan businesses reduce costs by financing energy efficient lighting, heating and cooling systems, insulation, refrigeration, equipment upgrades, and more. Businesses completed the upgrades with the help of our authorized contractors, and, through our lending partners, we provided affordable financing options.



    Richards, Timothy J.; Patterson, Paul M.


    Government-supported promotion in foreign markets may justified when market failures exist, such as spillover externalities, where promotion of one commodity positively influences exports of another, or when market uncertainties cause planning horizons to be shorter than the persistent effects of promotion. A dynamic model of U.S. apple, almond, grape, and wine export supply is developed to test for these market failures. Promotion is viewed as an investment in establishing and maintaining a ...

  6. 77 FR 24173 - Notice of Funds Availability: Inviting Applications for the Emerging Markets Program (United States)


    ... systems of the emerging market, lack of awareness by foreign officials of U.S. technology and business... and rural business system needs of an emerging market; Make recommendations on measures necessary to... effectiveness of the emerging market's food and rural business systems. To be eligible, such proposals must...

  7. 76 FR 21320 - Notice of Funds Availability: Inviting Applications for the Emerging Markets Program (United States)


    ... emerging market, lack of awareness by foreign officials of U.S. technology and business practices... and products by funding activities that improve emerging markets' food and rural business systems... emerging market's food and rural business systems previously identified by an EMP project that are to be...

  8. 78 FR 23890 - Notice of Funds Availability: Inviting Applications for the Emerging Markets Program (United States)


    ... systems of the emerging market, lack of awareness by foreign officials of U.S. technology and business... assessment of the food and rural business system needs of an emerging market; Make recommendations on... to enhance the effectiveness of the emerging market's food and rural business systems. To be eligible...

  9. Inhibitions and implications associated with celebrity participation in social marketing programs focusing on HIV prevention: an exploratory research


    Beatriz Casais; João F. Proença


    This paper discusses celebrity participation in social marketing programs focusing on public health, especially on HIV programs. The research identifies the inhibitions of celebrity people and implications that this involvement may have upon their lives. The paper analysis data from in-depth interviews made to twenty-seven Portuguese celebrities from arts, show business and sports. The results show absence of prejudice against HIV. Famous people feel motivated to join public health and HIV ca...

  10. Higher Education Marketing Strategies Based on Factors Impacting the Enrollees' Choice of a University and an Academic Program (United States)

    Kalimullin, Aydar M.; Dobrotvorskaya, Svetlana G.


    The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while…

  11. Appendix: Marketing and Student Recruitment Practices for Master's-Level Graduate Programs, 2012. Trends in Enrollment Management (United States)

    Noel-Levitz, Inc, 2012


    This paper presents the appendix to "Marketing and Student Recruitment Practices for Master's-Level Graduate Programs, 2012" report. Included in this appendix are: (1) Ratings of the primary practices measured in this study, displayed by institution type; (2) The practice of purchasing prospective student names and addresses; (3) Ratings of…

  12. 45 CFR 287.130 - Can NEW Program activities include job market assessments, job creation and economic development... (United States)


    ... assessments, job creation and economic development activities? 287.130 Section 287.130 Public Welfare... creation and economic development activities? (a) A Tribe may conduct job market assessments within its NEW Program. These might include the following: (1) Consultation with the Tribe's economic development staff...

  13. Information Business: Applying Infometry (Informational Geometry) in Cognitive Coordination and Genetic Programming for Electronic Information Packaging and Marketing. (United States)

    Tsai, Bor-sheng


    Describes the use of infometry, or informational geometry, to meet the challenges of information service businesses. Highlights include theoretical models for cognitive coordination and genetic programming; electronic information packaging; marketing electronic information products, including cost-benefit analyses; and recapitalization, including…

  14. 76 FR 62339 - Domestic Sugar Program-2011-Crop Cane Sugar and Beet Sugar Marketing Allotments and Company... (United States)


    ... Commodity Credit Corporation Domestic Sugar Program--2011-Crop Cane Sugar and Beet Sugar Marketing...) among the sugar beet processors and the cane sugar allotment of 4,316,778 STRV (45.65 percent of the OAQ... proportionate shares in Louisiana, the only State eligible for proportionate shares, in FY 2012. The cane sugar...

  15. 41 CFR 302-14.101 - What policies must we establish to govern our home marketing incentive payment program? (United States)


    ... 41 Public Contracts and Property Management 4 2010-07-01 2010-07-01 false What policies must we establish to govern our home marketing incentive payment program? 302-14.101 Section 302-14.101 Public Contracts and Property Management Federal Travel Regulation System RELOCATION ALLOWANCES RESIDENCE...

  16. Do Farmers' Markets Improve Diet of Participants Using Federal Nutrition Assistance Programs? A Literature Review (United States)

    Byker, Carmen J.; Misyak, Sarah; Shanks, Justin; Serrano, Elena L.


    Farmers' markets have emerged as one health strategy to improve the access and availability of fresh foods for limited-resource audiences using federal nutrition assistance programs, although their effectiveness on dietary intake is not well understood. The review reported here evaluates the strengths and weaknesses of existing research about…

  17. Identification of the Competencies Needed to Apply Social Marketing to Extension Programming: Results of a Delphi Study (United States)

    Warner, Laura A.; Stubbs, Eric; Murphrey, Theresa Pesl; Huynh, Phuong


    The purpose of this study was to identify the specific competencies needed to apply social marketing, a promising approach to behavior change, to Extension programming. A modified Delphi study was used to achieve group consensus among a panel of experts on the skills, characteristics, and knowledge needed to successfully apply this behavior change…

  18. Geothermal Program Review X: proceedings. Geothermal Energy and the Utility Market -- the Opportunities and Challenges for Expanding Geothermal Energy in a Competitive Supply Market

    Energy Technology Data Exchange (ETDEWEB)


    Each year the Geothermal Division of the US Department of Energy conducts an in-depth review of its entire geothermal R&D program. The conference serves several purposes: a status report on current R&D activities, an assessment of progress and problems, a review of management issues, and a technology transfer opportunity between DOE and the US geothermal city. This year`s conference, Program Review X, was held in San Francisco on March 24--26, 1992. The theme of the review, ``Geothermal Energy and the Utility Market -- The Opportunities and Challenges for Expanding Geothermal Energy in a Competitive Supply Market,`` focused on the needs of the electric utility sector. Geothermal energy, with its power capacity potential of 10 GWe by the year 2010, can provide reliable, enviromentally clean electricity which can help offset the projected increase in demand. Program Review X consisted of seven sessions including an opening session with presentations by Mr. Vikram Budhraja, Vice President of System Planning and Operations, Southern California Edison Company, and Mr. Richard Jaros, President and Chief Operating Officer, California Energy Company. The six technical sessions included presentations by the relevant field researchers covering DOE-sponsored R&D in hydrothermal, hot dry rock, and geopressured energy. Individual projects are processed separately for the data bases.

  19. Marketing Optimization for B2B Market


    Kaynova Tatyana V.


    The article presents market definition B2B, the necessity to optimize marketing B2B market, provides a system for B2B-marketing and developed stages of its formation. On this basis it was identified key factors of customer loyalty and are the stages of development of loyalty programs for customers market B2B.

  20. Improvements in Empathy and Cognitive Flexibility after Court-Mandated Intervention Program in Intimate Partner Violence Perpetrators: The Role of Alcohol Abuse

    Directory of Open Access Journals (Sweden)

    Ángel Romero-Martínez


    Full Text Available Research assessing the effectiveness of intervention programs for intimate partner violence (IPV perpetrators has increased considerably in recent years. However, most of it has been focused on the analysis of psychological domains, neglecting neuropsychological variables and the effects of alcohol consumption on these variables. This study evaluated potential neuropsychological changes (emotional decoding, perspective taking, emotional empathy and cognitive flexibility and their relationship with alcohol consumption in a mandatory intervention program for IPV perpetrators, as well as how these variables affect the risk of IPV recidivism. The sample was composed of 116 individuals with high alcohol (n = 55; HA and low alcohol (n = 61; LA consumption according to self-report screening measures who received treatment in a IPV perpetrator intervention program developed in Valencia (Spain. IPV perpetrators with HA consumption were less accurate in decoding emotional facial signals and adopting others’ perspective, and less cognitively flexible than those with LA consumption before the IPV intervention. Further, the effectiveness of the intervention program was demonstrated, with increases being observed in cognitive empathy (emotional decoding and perspective taking and in cognitive flexibility. Nevertheless, the HA group showed a smaller improvement in these skills and higher risk of IPV recidivism than the LA group. Moreover, improvement in these skills was related to a lower risk of IPV recidivism. The study provides guidance on the targeting of cognitive domains, which are key factors for reducing IPV recidivism.

  1. Improvements in Empathy and Cognitive Flexibility after Court-Mandated Intervention Program in Intimate Partner Violence Perpetrators: The Role of Alcohol Abuse (United States)

    Romero-Martínez, Ángel; Lila, Marisol; Martínez, Manuela; Pedrón-Rico, Vicente; Moya-Albiol, Luis


    Research assessing the effectiveness of intervention programs for intimate partner violence (IPV) perpetrators has increased considerably in recent years. However, most of it has been focused on the analysis of psychological domains, neglecting neuropsychological variables and the effects of alcohol consumption on these variables. This study evaluated potential neuropsychological changes (emotional decoding, perspective taking, emotional empathy and cognitive flexibility) and their relationship with alcohol consumption in a mandatory intervention program for IPV perpetrators, as well as how these variables affect the risk of IPV recidivism. The sample was composed of 116 individuals with high alcohol (n = 55; HA) and low alcohol (n = 61; LA) consumption according to self-report screening measures who received treatment in a IPV perpetrator intervention program developed in Valencia (Spain). IPV perpetrators with HA consumption were less accurate in decoding emotional facial signals and adopting others’ perspective, and less cognitively flexible than those with LA consumption before the IPV intervention. Further, the effectiveness of the intervention program was demonstrated, with increases being observed in cognitive empathy (emotional decoding and perspective taking) and in cognitive flexibility. Nevertheless, the HA group showed a smaller improvement in these skills and higher risk of IPV recidivism than the LA group. Moreover, improvement in these skills was related to a lower risk of IPV recidivism. The study provides guidance on the targeting of cognitive domains, which are key factors for reducing IPV recidivism. PMID:27043602

  2. Farmácia Popular Program: pharmaceutical market analysis of antihypertensive acting on the renin-angiotensin system medicines

    Directory of Open Access Journals (Sweden)

    Rondineli Mendes da Silva

    Full Text Available Abstract This paper aims to analyse changes in the retail pharmaceutical market following policy changes in the Farmácia Popular Program (FP, a medicines subsidy program in Brazil. The retrospective longitudinal analyses focus on therapeutic class of agents acting on the renin-angiotensin system. Data obtained from QuintilesIMS (formerly IMS Health included private retail pharmacy sales volume (pharmaceutical units and sales values from 2002 to 2013. Analyses evaluated changes in market share following key FP policy changes. The therapeutic class was selected due to its relevance to hypertension treatment. Market share was analysed by therapeutic sub-classes and by individual company. Losartan as a single product accounted for the highest market share among angiotensin II antagonists. National companies had higher sales volume during the study period, while multinational companies had higher sales value. Changes in pharmaceutical market share coincided with the inclusion of specific products in the list of medicines covered by FP and with increases in or exemption from patient copayment.

  3. The importance of socio-economic context for social marketing models for improving reproductive health: evidence from 555 years of program experience. (United States)

    Meekers, Dominique; Rahaim, Stephen


    Over the past two decades, social marketing programs have become an important element of the national family planning and HIV prevention strategy in several developing countries. As yet, there has not been any comprehensive empirical assessment to determine which of several social marketing models is most effective for a given socio-economic context. Such an assessment is urgently needed to inform the design of future social marketing programs, and to avoid that programs are designed using an ineffective model. This study addresses this issue using a database of annual statistics about reproductive health oriented social marketing programs in over 70 countries. In total, the database covers 555 years of program experience with social marketing programs that distribute and promote the use of oral contraceptives and condoms. Specifically, our analysis assesses to what extent the model used by different reproductive health social marketing programs has varied across different socio-economic contexts. We then use random effects regression to test in which socio-economic context each of the models is most successful at increasing use of socially marketed oral contraceptives and condoms. The results show that there has been a tendency to design reproductive health social marketing program with a management structure that matches the local context. However, the evidence also shows that this has not always been the case. While socio-economic context clearly influences the effectiveness of some of the social marketing models, program maturity and the size of the target population appear equally important. To maximize the effectiveness of future social marketing programs, it is essential that more effort is devoted to ensuring that such programs are designed using the model or approach that is most suitable for the local context.

  4. Flexible Ablators (United States)

    Stackpoole, Margaret M. (Inventor); Ghandehari, Ehson M. (Inventor); Thornton, Jeremy J. (Inventor); Covington, Melmoth Alan (Inventor)


    A low-density article comprising a flexible substrate and a pyrolizable material impregnated therein, methods of preparing, and devices using the article are disclosed. The pyrolizable material pyrolizes above 350 C and does not flow at temperatures below the pyrolysis temperature. The low-density article remains flexible after impregnation and continues to remain flexible when the pyrolizable material is fully pyrolized.

  5. Efficiency Improvement Opportunities for Personal Computer Monitors. Implications for Market Transformation Programs

    Energy Technology Data Exchange (ETDEWEB)

    Park, Won Young [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Phadke, Amol [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Shah, Nihar [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)


    Displays account for a significant portion of electricity consumed in personal computer (PC) use, and global PC monitor shipments are expected to continue to increase. We assess the market trends in the energy efficiency of PC monitors that are likely to occur without any additional policy intervention and estimate that display efficiency will likely improve by over 40% by 2015 compared to today’s technology. We evaluate the cost effectiveness of a key technology which further improves efficiency beyond this level by at least 20% and find that its adoption is cost effective. We assess the potential for further improving efficiency taking into account the recent development of universal serial bus (USB) powered liquid crystal display (LCD) monitors and find that the current technology available and deployed in USB powered monitors has the potential to deeply reduce energy consumption by as much as 50%. We provide insights for policies and programs that can be used to accelerate the adoption of efficient technologies to capture global energy saving potential from PC monitors which we estimate to be 9.2 terawatt-hours [TWh] per year in 2015.

  6. Customer response to day-ahead wholesale market electricity prices: Case study of RTP program experience in New York

    Energy Technology Data Exchange (ETDEWEB)

    Goldman, C.; Hopper, N.; Sezgen, O.; Moezzi, M.; Bharvirkar, R.; Neenan, B.; Boisvert, R.; Cappers, P.; Pratt, D.


    There is growing interest in policies, programs and tariffs that encourage customer loads to provide demand response (DR) to help discipline wholesale electricity markets. Proposals at the retail level range from eliminating fixed rate tariffs as the default service for some or all customer groups to reinstituting utility-sponsored load management programs with market-based inducements to curtail. Alternative rate designs include time-of-use (TOU), day-ahead real-time pricing (RTP), critical peak pricing, and even pricing usage at real-time market balancing prices. Some Independent System Operators (ISOs) have implemented their own DR programs whereby load curtailment capabilities are treated as a system resource and are paid an equivalent value. The resulting load reductions from these tariffs and programs provide a variety of benefits, including limiting the ability of suppliers to increase spot and long-term market-clearing prices above competitive levels (Neenan et al., 2002; Boren stein, 2002; Ruff, 2002). Unfortunately, there is little information in the public domain to characterize and quantify how customers actually respond to these alternative dynamic pricing schemes. A few empirical studies of large customer RTP response have shown modest results for most customers, with a few very price-responsive customers providing most of the aggregate response (Herriges et al., 1993; Schwarz et al., 2002). However, these studies examined response to voluntary, two-part RTP programs implemented by utilities in states without retail competition.1 Furthermore, the researchers had limited information on customer characteristics so they were unable to identify the drivers to price response. In the absence of a compelling characterization of why customers join RTP programs and how they respond to prices, many initiatives to modernize retail electricity rates seem to be stymied.

  7. Proactive identification of scalable program architectures: How to achieve a quantum-leap in time-to-market

    DEFF Research Database (Denmark)

    Hansen, Christian Lindschou; Mortensen, Niels Henrik


    This paper presents the Architecture Framework for Product Family Master Plan. This framework supports the identification of a program architecture (the way cost competitive variance is provided for a full range of products) for a product program for product-based companies during the early stages...... of a product development project. The framework consists of three basic aspects: the market, product program, production and a time aspect-captured in the multi-level roadmap. One of the unique features is that these aspects are linked, allowing for an early clarification of critical issues through...

  8. Aggregating energy flexibilities under constraints

    DEFF Research Database (Denmark)

    Valsomatzis, Emmanouil; Pedersen, Torben Bach; Abello, Alberto


    The flexibility of individual energy prosumers (producers and/or consumers) has drawn a lot of attention in recent years. Aggregation of such flexibilities provides prosumers with the opportunity to directly participate in the energy market and at the same time reduces the complexity of scheduling...... the energy units. However, aggregated flexibility should support normal grid operation. In this paper, we build on the flex-offer (FO) concept to model the inherent flexibility of a prosumer (e.g., a single flexible consumption device such as a clothes washer). An FO captures flexibility in both time...... and amount dimensions. We define the problem of aggregating FOs taking into account grid power constraints. We also propose two constraint-based aggregation techniques that efficiently aggregate FOs while retaining flexibility. We show through a comprehensive evaluation that our techniques, in contrast...

  9. Social Welfare implications of demand response programs in competitive electricity markets

    Energy Technology Data Exchange (ETDEWEB)

    Boisvert, Richard N.; Neenan, Bernard F.


    The price volatility exhibited by wholesale electricity markets has stymied the movement to restructure the industry, and may derail it altogether. Market designers argue that prices are superior to regulation for directing long-term investments to the proper location and function, and that price volatility is a natural manifestation of a robustly competitive market. However, episodes of prices that soar to previously unimaginable heights try customers' patience and cause policy makers to reconsider if the prize is worth the consequences.

  10. Preliminary market analysis for Brayton cycle heat recovery system characterization program. Subtask 5. 2 of phase I program plan

    Energy Technology Data Exchange (ETDEWEB)


    The purpose of the task is to determine the market potential of the Brayton-cycle Subatmospheric System (SAS), especially as applied to the glass processing industry. Areas which impact the sales of the Brayton-cycle systems examined are: market size; opportunities for waste heat system installation (furnace rebuild and repair); pollution control on glass furnaces; equipment costs; equipment performance; and market growth potential. Supporting data were compiled for the glass industry inventory and are presented in Appendix A. Emission control techniques in the glass industry are discussed in Appendix B. (MCW)

  11. Polymer electronics a flexible technology

    CERN Document Server

    Technology, Rapra


    The worldwide market for polymer electronic products has been estimated to be worth up to £15 billion by 2015 and the opportunity for new markets could be as high as £125 billion by 2025.'The rapid development of polymer electronics has revealed the possibility for transforming the electronics market by offering lighter, flexible and more cost effective alternatives to conventional materials and products. With applications ranging from printed, flexible conductors and novel semiconductor components to intelligent labels and large area displays and solar panels, products that were previously un

  12. 77 FR 24169 - Notice of Funds Availability: Inviting Applications for the Market Access Program (United States)


    ... Commodity Credit Corporation Notice of Funds Availability: Inviting Applications for the Market Access... Notice of Funds Availability. DATES: All applications must be received by 5 p.m. Eastern Daylight Time... overseas marketing and promotion activities. MAP participants may receive assistance for generic or brand...

  13. 78 FR 23893 - Notice of Funds Availability: Inviting Applications for the Market Access Program (United States)


    ... Commodity Credit Corporation Notice of Funds Availability: Inviting Applications for the Market Access... publish a notice in the Federal Register rescinding this Notice of Funds Availability. DATES: All... marketing and promotion activities. MAP Participants may receive assistance for generic or brand promotion...

  14. Marketing Need-Based Financial Aid Programs: An Institutional Case Study (United States)

    Knight, Mary Beth


    Colleges and universities represent one of the most utilized sources of need-based financial aid information for students and families, and yet most research in access marketing is focused at the national and state levels. There is sparse published information about the effects of financial aid marketing observed through quantitative analysis, in…

  15. Improving Student Job Placement and Assessment through the Use of Digital Marketing Certification Programs (United States)

    Staton, Mark G.


    The area of digital marketing is a difficult one for course development. Not only is it a relatively new topic area--having become popular after many marketing faculty completed their academic training--it is a constantly changing one wherein "innovative" tools are continuously being replaced within the industry. After uncovering what…

  16. A Mixed-Methods Evaluation of a SNAP-Ed Farmers' Market-Based Nutrition Education Program. (United States)

    Dannefer, Rachel; Abrami, Alyson; Rapoport, Rebecca; Sriphanlop, Pathu; Sacks, Rachel; Johns, Michael


    Evaluate the effectiveness of the Stellar Farmers' Market program. Mixed methods including focus groups and a quasi-experiment comparing a control group of market shoppers who had never attended a class, participants attending 1 class, and participants attending ≥ 2 classes. Eighteen farmers' markets in New York City. A total of 2,063 survey respondents; 47 focus group participants. Farmers' market-based nutrition education and cooking classes paired with vouchers for fresh produce. Attitudes, self-efficacy, and behaviors regarding fruit and vegetable (FV) preparation and consumption. Bivariate and regression analysis examined differences in outcomes as a function of number of classes attended. Qualitative analysis based on a grounded theory approach. Attending ≥ 1 classes was associated with more positive attitudes toward consuming FV; attending ≥ 2 classes was associated with greater FV consumption and higher self-efficacy to prepare and consume produce. Respondents attending ≥ 2 classes consumed almost one-half cup more FV daily than others. These associations remained after controlling for age, race/ethnicity, education, and gender. Offering nutrition education and cooking classes at farmers' markets may contribute to improving attitudes, self-efficacy, and behaviors regarding produce preparation and consumption in low-income populations. Copyright © 2015 Society for Nutrition Education and Behavior. Published by Elsevier Inc. All rights reserved.

  17. Perinatal market penetration rate. A tool to evaluate regional perinatal programs. (United States)

    Powers, W F; McGill, L


    Very small babies born in tertiary centers fare better than outborn babies referred for tertiary care after birth. Viewing the 1001-1500 gm regional cohort of fetuses as a potential "market" for center delivery, and measuring a center's penetration into this market, quantitates how well a center draws to itself these small, high-risk fetuses for delivery. An Illinois center's annual penetration rate into its regional market for the years 1973-1983 is presented and significant increases are found. The penetration rates of nine Illinois perinatal centers are calculated and wide discrepancies are found. Defining a high-risk regional cohort as a market stresses a perinatal center's obligation to its region. The penetration rate into a defined market measures how well a center fulfills this obligation.

  18. Building a French for Business and Technology Program Abroad: Giving Students an Edge in an Expanding Global Job Market


    Lemarchand, Lionel J.


    The reality of globalization has made international programs more significant than ever before. Students from all over the world are accessing an increasingly competitive world market. Understanding other cultures in the social sense and in the business culture sense is crucial not only for their own benefits but also for their careers. This article describes how to develop an “Abroad Business and Technology Program” and presents the principal components that can insure its success. It also s...

  19. Nutrition marketing on processed food packages in Canada: 2010 Food Label Information Program. (United States)

    Schermel, Alyssa; Emrich, Teri E; Arcand, JoAnne; Wong, Christina L; L'Abbé, Mary R


    The current study describes the frequency of use of different forms of nutrition marketing in Canada and the nutrients and conditions that are the focus of nutrition marketing messages. Prepackaged foods with a Nutrition Facts table (N = 10,487) were collected between March 2010 and April 2011 from outlets of the 3 largest grocery chains in Canada and 1 major western Canadian grocery retailer. The nutrition marketing information collected included nutrient content claims, disease risk reduction claims, and front-of-pack nutrition rating systems (FOPS). We found that nutrition marketing was present on 48.1% of Canadian food packages, with nutrient content claims being the most common information (45.5%), followed by FOPS on 18.9% of packages. Disease risk reduction claims were made least frequently (1.7%). The marketing messages used most often related to total fat and trans fat (15.6% and 15.5% of nutrient content claims, respectively). Limiting total and trans fats is a current public health priority, as recommended by Health Canada and the World Health Organization. However, other nutrients that are also recommended to be limited, including saturated fats, sodium, and added sugars, were not nearly as prominent on food labels. Thus, greater emphasis should be placed by the food industry on these other important nutrients. Repeated data collection in the coming years will allow us to track longitudinal changes in nutrition marketing messages over time as food marketing, public health, and consumer priorities evolve.

  20. Agricultural Marketing. (United States)

    Helt, Lawrence; And Others

    Designed for use in farm business management adult programs, this marketing curriculum includes six teaching lessons and professional staff products. The following topics are covered in the lessons: introduction to marketing; interpretation of price/demand/supply cycles and fundamental outlook trends (carryover/projections/disappearance); farmers'…

  1. Marketing II Workbook. (United States)

    Reeves, Cheryl

    This combination curriculum and workbook, which was originally developed for use in a training workshop, is intended to assist adult educators in learning to market their adult literacy programs. The first chapter reviews basic marketing concepts (the definition of marketing, 10 truths about marketing, marketing versus promotion, steps in…


    Directory of Open Access Journals (Sweden)

    TECULESCU Silviu Alexandru


    Full Text Available The paper follows to offer the most efficient solutions for the attainment by Romania of the economic development level associated to the Western European countries. It proposes the division of the flexibility of labour market in three components, namely: internal flexibility, external flexibility and wage flexibility. The analysis performed within the present study will emphasize the wage flexibility. Wage flexibility can be classified in four components: a plans of individual and group incentives; b plans of assigning wages out of productivity; c plans of distribution of profits and, respectively, d plans of suggestions. The labour market flexibility, in general, and especially the wage flexibility contributes to the increase of employee motivation at the workplace, aspect which leeds to the growth of labour productivity, through this one being put the bases of the medium- and long-term economic development.

  3. 'Get with the Program!': pharmaceutical marketing, symptom checklists and self-diagnosis. (United States)

    Ebeling, Mary


    During more than a decade of direct-to-consumer advertising (DTC) of pharmaceuticals in the United States, several highly controversial and contested disease states have been promoted to affect diagnostic and prescribing outcomes that are favorable to a company's branded drug. Influencing medical diagnosis is essential to the branding of a disease, which helps to protect pharmaceutical intellectual property and assures higher profits for drug companies. Enormous marketing as well as medical resources are deployed to ensure that new diagnoses of disease states are recognized. While much work has been done investigating the marketing processes necessary to shape and define diagnoses for many of these new disease states, such as Premenstrual Dysphoric Disorder (PMDD), the promotion of self-diagnosis within pharmaceutical marketing campaigns garner little sociological attention. This article reviews and analyzes branded disease awareness campaigns sponsored by pharmaceutical companies that employ self-diagnostic "tools". By using the example of one specific disease state, PMDD, I illustrate how the marketing of self-diagnosis transforms the patient into a consumer in order to achieve the aims of a drug company. This example is contextualized within the larger theoretical framework on the sociology of diagnosis. Consideration is given to how the marketing of self-diagnosis goes beyond Jutel's (2009) description of diagnosis as being the "classification tool of medicine" and becomes a marketing tool to construct a well-educated consumer who will demand medical diagnoses inline with a drug company's objectives. Copyright © 2011 Elsevier Ltd. All rights reserved.

  4. 76 FR 56767 - Request for Information Regarding State Flexibility To Establish a Basic Health Program Under the... (United States)


    ... Program with Medicaid, the Children's Health Insurance Program (CHIP), and other State-administered health... network of health care providers established to offer services under the program; the statute provides... component of its other public ] programs? Are States likely to consider a CHIP-like approach or other...

  5. Conflicting flexibility

    NARCIS (Netherlands)

    De Jong, P.; Schaap, A.


    New buildings are designed for first users. For a sustainable approach there are many advantages in designing in flexibility and adjustability in order to enable and facilitate the other sequential users. For the first investor this flexibility is translated into improved exit values due to

  6. Problems and challenges in social marketing. (United States)

    Bloom, P N; Novelli, W D


    This article reviews the problems that arise when general marketing principles are applied to social programs. Social marketing is conceptualized as the design, implementation, and control of programs seeking to increase the acceptability of a social ideal or practice in a target group. These problems can occur in 8 basic decision-making areas: market analysis, market segmentation, product strategy development, pricing strategy development, channel strategy development, communications strategy development, organizational design and planning, and evaluation. Social marketers find that they have less good secondary data about their consumers, more problems obtaining valid and reliable measures of relevant variables, more difficulty sorting out the relative influence of determinants of consumer behavior, and more problems getting consumer research funded than marketers in the commercial sector. They tend to have less flexibility in shaping their products and more difficulty formulating product concepts. Problems associated with establishing, utilizing, and controlling distribution channels comprise another major difference between social and more conventional forms of marketing. Social marketers also find that their communications options are somewhat limited as a result of problems associated with use of paid advertisements, pressures not to use certain types of appeals in their messages, and the need to communicate large amounts of information in their messages. Moreover, social marketers must function in organizations where marketing activities are poorly understood, underappreciated, and inappropriately located. Finally, they face problems trying to define effectiveness measures or estimating the contribution their program has made toward the achievement of certain objectives. If all these problems are anticipated and handled creatively, social marketing efforts can succeed.

  7. A Bilevel Stochastic Dynamic Programming Model to Assess the Value of Information on Actual Food Quality at Wholesale Markets

    Directory of Open Access Journals (Sweden)

    Xiangyu Hou


    Full Text Available In the fresh produce wholesale market, the market price is determined by the total demand and supply. The price is stochastic, and either wholesaler or retailer has few influence on it. In the wholesaler’s inventory decision, the price’s uncertainty plays an important role as well as the uncertainty from the demand side: the wholesaler makes his decision based on the retailer’s ordering, which is influenced by the stochastic market price and the distribution of the consumer’s demand. In addition, when at the wholesale stage, the products show a similar quality of similar appearance. With more efforts being input, the wholesaler could detect and record more additional information than that reflected from the appearance. Based on this, he can classify the quality into different levels. No experience shows how the wholesaler could use the underlying quality information and how much this information could improve his profit. To describe and explore this problem, a bilevel dynamic programming approach is employed. We evaluate different strategies of using the underlying information, show the features of the optimal policy, develop heuristics, and discuss the influence of factors such as quality and market price. We also develop the managerial principles for the practical use.


    Directory of Open Access Journals (Sweden)

    Nur Wakhidah


    Full Text Available In this study, using Augmented Reality and Methods Markeless Video Animation, which is focused on Information Engineering Program Faculty of Information and Communication Technology at the University of Semarang. Communication in use for Media Marketing Communication at the Faculty of Information Technology and Communications there are several obstacles to the process of the communication campaign for new students to get the information they need to visit the information center part of the University of Semarang to request brochures, and other promotional media are on the website http: //, banners, and newspaper media only limited information has not been a technology that combines state of reality or virtual engineering conditions. In order for the conditions created virtual become more real and displays overall excellence of the Information Engineering Program Faculty of Information and Communication Technology at the University of Semarang. By making use of augmented reality technology using the marker in the text Information Engineering Program of a model text, and video animation that can be displayed virtually using mobile phones both android, blackberry or iphone so that people will more easily attract and knowing full well what are the an advantage Informatics Engineering Program of the video display animation.Aplikasi It will be developed using the Unity 3D and Vuforia SDK.   Keywords : Augmented Reality, Markeless, Video, Animation, Marketing

  9. SNAP-Based Incentive Programs at Farmers' Markets: Adaptation Considerations for Temporary Assistance for Needy Families (TANF) Recipients. (United States)

    Wetherill, Marianna S; Williams, Mary B; Gray, Karen A


    To describe the design, implementation, and consumer response to a coupon-style intervention aimed to increase Supplemental Nutrition Assistance Program (SNAP) use at a farmers' market (FM) among Temporary Assistance for Needy Families (TANF) participants. A quasi-experimental trial to evaluate redemption response to 2 coupon interventions; baseline surveys characterized coupon redeemers and non-redeemers. Urban. The TANF recipients were assigned to either a plain (n = 124) or targeted marketing coupon intervention (n = 130). Both groups received 10 $2 coupons to double fruit and vegetable SNAP purchases at the FM. The targeted marketing group also received an oral presentation designed to reduce perceived barriers to FM use. Coupon redemption. The researchers used t tests and chi-square/Fisher exact tests to examine associations between redeemers and non-redeemers; logistic regression was used to adjust for the intervention. No male and few female participants redeemed coupons (6.3%). Among women, those with knowledge of vegetable preparation were 3 times more likely to redeem coupons than were those with little or no knowledge (odds ratio = 3.77; 95% confidence interval, 1.03-13.77). Stand-alone coupon incentive programs may not be a high-reach strategy for encouraging FM use among the population using TANF. Complementary strategies to build vegetable preparation knowledge and skills are needed. Copyright © 2017 Society for Nutrition Education and Behavior. Published by Elsevier Inc. All rights reserved.

  10. An interval-possibilistic basic-flexible programming method for air quality management of municipal energy system through introducing electric vehicles. (United States)

    Yu, L; Li, Y P; Huang, G H; Shan, B G


    Contradictions of sustainable transportation development and environmental issues have been aggravated significantly and been one of the major concerns for energy systems planning and management. A heavy emphasis is placed on stimulation of electric vehicles (EVs) to handle these problems associated with various complexities and uncertainties in municipal energy system (MES). In this study, an interval-possibilistic basic-flexible programming (IPBFP) method is proposed for planning MES of Qingdao, where uncertainties expressed as interval-flexible variables and interval-possibilistic parameters can be effectively reflected. Support vector regression (SVR) is used for predicting electricity demand of the city under various scenarios. Solutions of EVs stimulation levels and satisfaction levels in association with flexible constraints and predetermined necessity degrees are analyzed, which can help identify the optimized energy-supply patterns that could plunk for improvement of air quality and hedge against violation of soft constraints. Results disclose that largely developing EVs can help facilitate the city's energy system with an environment-effective way. However, compared to the rapid growth of transportation, the EVs' contribution of improving the city's air quality is limited. It is desired that, to achieve an environmentally sustainable MES, more concerns should be focused on the integration of increasing renewable energy resources, stimulating EVs as well as improving energy transmission, transport and storage. Copyright © 2017 Elsevier B.V. All rights reserved.

  11. A Study and Analysis of the Attitudes and Perceptions of Marketing Executives and Training Managers Toward Public Two-Year College Marketing Programs. (United States)

    Thornton, John C.


    The purpose of this study was to determine the skills and knowledge that two groups of employers, marketing executives and training managers, felt two-year college marketing graduates should possess for initial employment. (Author/CT)

  12. Enhancing promotional strategies within social marketing programs: use of Web 2.0 social media. (United States)

    Thackeray, Rosemary; Neiger, Brad L; Hanson, Carl L; McKenzie, James F


    The second generation of Internet-based applications (i.e., Web 2.0), in which users control communication, holds promise to significantly enhance promotional efforts within social marketing campaigns. Web 2.0 applications can directly engage consumers in the creative process by both producing and distributing information through collaborative writing, content sharing, social networking, social bookmarking, and syndication. Web 2.0 can also enhance the power of viral marketing by increasing the speed at which consumers share experiences and opinions with progressively larger audiences. Because of the novelty and potential effectiveness of Web 2.0, social marketers may be enticed to prematurely incorporate related applications into promotional plans. However, as strategic issues such as priority audience preferences, selection of appropriate applications, tracking and evaluation, and related costs are carefully considered, Web 2.0 will expand to allow health promotion practitioners more direct access to consumers with less dependency on traditional communication channels.

  13. Metabolic flexibility

    National Research Council Canada - National Science Library

    Storlien, Len; Oakes, Nick D; Kelley, David E


    ...). Such capacities characterize the healthy state and can be termed 'metabolic flexibility'. However, increasing evidence points to metabolic inflexibility as a key dysfunction of the cluster of disease states encompassed by the term 'metabolic syndrome...

  14. Out-reach in-space technology experiments program: Control of flexible robot manipulators in zero gravity, experiment definition phase (United States)

    Phillips, Warren F.


    The results obtained show that it is possible to control light-weight robots with flexible links in a manner that produces good response time and does not induce unacceptable link vibrations. However, deflections induced by gravity cause large static position errors with such a control system. For this reason, it is not possible to use this control system for controlling motion in the direction of gravity. The control system does, on the other hand, have potential for use in space. However, in-space experiments will be needed to verify its applicability to robots moving in three dimensions.

  15. 75 FR 80786 - Solicitation of Applications for the Federal-State Marketing Improvement Program (FSMIP) (United States)


    ... encourage research and innovation aimed at improving the efficiency and performance of the U.S. marketing... opportunities for U.S. food and agricultural products and to encourage research and innovation aimed at... individual will not be considered. Proposals that address issues of importance at the State, Multi- State or...

  16. The New Rules of PR and Marketing: A Teaching Unit for College Public Relations Programs (United States)

    Mauldin, Candice


    The purpose of this lesson plan is to introduce the importance of social media and the Internet on public relations and marketing. The lesson describes the new rules for public relations versus the old rules. It is a more in depth look at how, and why, to use blogging, social media, and the Internet for promoting a company and appealing to buyers.…

  17. Collaborative Evaluation and Market Research Converge: An Innovative Model Agricultural Development Program Evaluation in Southern Sudan (United States)

    O'Sullivan, John M.; O'Sullivan, Rita


    In June and July 2006 a team of outside experts arrived in Yei, Southern Sudan through an AID project to provide support to a local agricultural development project. The team brought evaluation, agricultural marketing and financial management expertise to the in-country partners looking at steps to rebuild the economy of the war ravaged region. A…

  18. Marketing Agricultural Products. Curriculum Guide Developed for Secondary and Post Secondary Agriculture Programs. (United States)

    Miller, W. Wade; And Others

    This curriculum guide can be used by secondary and postsecondary agriculture instructors for a semester course in marketing agricultural products or individual units can be incorporated in other courses. The curriculum guide consists of six units of study made up of two to eight lessons each. The units cover the following topics: (1) marketing…

  19. Sustainable systems rating program: Marketing Green'' Building in Austin, Texas

    Energy Technology Data Exchange (ETDEWEB)


    Four major resource issues for home construction were identified: water, energy, materials, and waste. A systems flow model was then developed that tracked the resource issues through interactive matrices in the areas of sourcing, processing, using, and disposing or recycling. This model served as the basis for a rating system used in an educational and marketing tool called the Eco-Home Guide.

  20. A Sustainable Outsourcing Strategy Regarding Cost, Capacity Flexibility, and Risk in a Textile Supply Chain

    Directory of Open Access Journals (Sweden)

    Shaheen Sardar


    Full Text Available The textile industry achieves economic benefits through outsourcing to low cost markets. Today, reshoring is an emerging trend due to rising cost and unemployment concerns. This problem is primarily due to an industry-wide focus on economic benefits only. Cost saving is a basic reason for international outsourcing while domestic outsourcing provides capacity flexibility. Moreover, outsourcing risk has a major impact on strategic location of the production destinations. Therefore, the merging of capacity flexibility and outsourcing risk comprises a sustainable outsourcing strategy. This paper suggests a sustainable outsourcing strategy in which a textile manufacturer outsources to international markets for cost savings and outsources to the domestic market for capacity flexibility. The manufacturer reserves some capacity with domestic suppliers, and pays a unit penalty cost if this capacity flexibility is not utilized. The manufacturer seeks minimum risk in international markets. Operational cost, penalty cost, and outsourcing risk are considered to be objective functions. Decisions include the assignment of contracts to suitable facilities, the quantity of each contract, and allocation of reserved capacity flexibility among domestic suppliers. Multi-objective problem of this research was solved using three variants of goal programming. Several insights are proposed for outsourcing decision making in the current global environment.

  1. The effects of a technology-enhanced, flexible choice science program on achievement, self-efficacy and the scale learner progression mechanism in science (United States)

    Grace, Lori

    A mixed methods comparative case study of two DRG I urban high schools was used to determine the effectiveness of the Flexible Choice Science Program (FCSP) at producing equitable learning outcomes in students. FCSP recognized both 'among and within learner' differences, while allowing the teacher the semblance of a single lesson. Program sequencing, a differentiated technology platform and allowances for student control and creativity, allowed learners to progress from novice to master at their own pace. Results showed that holistic participation in FCSP by School A students led to significant positive learning effects, particularly for low ability learners. Results of this study challenge current educational grouping techniques that have resulted in inequity, by demonstrating that when students group themselves, their success increases by more than 100%. Results of this research also challenge common notion that cognition most defines student potential by demonstrating that student affect most influences learning.

  2. Technical note: PaGELL v.1.5: A flexible parametric program for the Bayesian analysis of longevity data within the context of animal breeding. (United States)

    Casellas, J; Brito, L C


    This technical note presents the program PaGELL v.1.5 (Parametric Genetic Evaluation of Lifespan in Livestock), a flexible software program to analyze (right-censored) longevity data in livestock populations, with a special emphasis on the genetic evaluation of the breeding stock. This software relies on a parametric generalization of the proportional hazard model; more specifically, the baseline hazard function follows a Weibull process and flexibility is gained by including an additional time-dependent effect with the number of change points defined by the user. The program can accommodate 3 different sources of variation (i.e., systematic, permanent environmental, and additive genetic effects) and both fixed and time-dependent patterns (only for systematic and permanent environmental effects). Analyses are performed within a Bayesian context by sampling from the joint posterior distribution of the model, and model fit can be easily determined by the calculation of the deviance information criterion. Although this software has already been used on field data sets, its performance has been double-checked on simulated data set, and results are presented in this technical note. PaGELL v.1.5 was written in Fortran 95 language and, after compiling with the GNU Fortran Compiler v.4.7 and later, it has been tested in Windows, Linux, and MacOS operating systems (both 32- and 64-bit platforms). This program is available at Copyright © 2017 American Dairy Science Association. Published by Elsevier Inc. All rights reserved.


    Directory of Open Access Journals (Sweden)

    Rulli Krisnanda


    Full Text Available Kota Malang memiliki banyak tujuan destinasi wisata. Beberapa diantaranya berlokasi di pusat kota Malang. Salah satu potensi wisata kota yang ada dimiliki oleh kota Malang yaitu Kampung Kayutangan. Wilayah yang mempunyai daya tarik wisata religi terletak� Jl. Basuki Rachmad Gg.4, RW 09 yakni berupa Makam Mbah Honggo Koesomo. Namun masih banyak masyarakat yang belum mengetahui keberadaan dari destinasi wisata ini. Oleh karena perlu diadakan program direct marketing dwi-bahasa guna meningkatkan minat wisata religi makam Mbah Honggo, Kampung Kayutangan, Kota Malang. Pihak-pihak yang diperkirakan dapat membantu dalam mengimplementasikan metode direct-marketing untuk meningkatkan minat wisata wisatawan makam mbah Honggo di Kampung Kayutangan Kota Malang adalah Dinas Pariwisata Kota Malang, pemerintah atau pejabat di kampung Kayutangan, kelompok ibu-ibu PKK kampung Kayutangan, serta masyarakat sekitar kampung makam Mbah Honggo. Langkah-langkah yang dapat ditempuh adalah persiapan pengumpulan informasi, pembuatan alat pemasaran dalam bentuk guide-book, pelatihan teknik pemasaran dan bahasa, pelaksanaan direct-marketing dan evaluasi.

  4. [Community marketing of contraceptives]. (United States)

    Urrutia, J M


    The 5-year-old community contraceptive distribution program developed by PROFAMILIA, Colombia's private family planning organization, has given excellent results, but several cost-effectiveness comparisons with social marketing programs have suggested that commercial distribution programs are superior. The community contraceptive distribution program has a high content of information and education activities, which produced significant increases in knowledge and use of contraception in the communities covered. It has been a fundamental support for the social marketing program, creating much of the demand for contraceptive products that the social marketing program has filled. The social marketing program has given good results in terms of volume of sales and in cost-effectiveness since 1976, prompting calls for replacement of the community contraceptive distribution program by the social marketing program in those sectors where knowledge and use of contraception have achieved acceptable levels. An experiment in the Department of Santander in 1984 and 1985 gave very favorable results, suggesting that community contraceptive distribution programs should be replaced by social marketing programs in all more developed markets. But economic problems in 1985 and the decision of manufacturers to decrease the profit margin for PROFAMILIA jeopardized the social marketing program. The community distribution program covered about 20% of the market. Reduced profits in the social marketing program threatened its continued expansion, at the same time that potential demand was growing because of increases in the fertile aged population and increased use of contraception. To meet the need, PROFAMILIA combined the community contraceptive distribution and social marketing programs into a new entity to be called community marketing. The strategy of the community marketing program will be to maintain PROFAMILIA's participation in the market and aid the growth of demand for

  5. Developing Flexible Dual Master's Degree Programs at UPAEP (Universidad Popular Autonoma del Estado de Puebla) and OSU (Oklahoma State University) (United States)

    Fabregas-Janeiro, Maria G.; de la Parra, Pablo Nuno


    In 2006, UPAEP (Universidad Popular Autonoma del Estado de Puebla) and OSU (Oklahoma State University) signed a MOU (memorandum of understanding) to develop more than 20 dual master's degree programs. This special partnership has allowed students from Mexico and the United States to study two master degree programs, in two languages, in two…

  6. Curing the disobedient patient: medication adherence programs as pharmaceutical marketing tools. (United States)

    Lamkin, Matt; Elliott, Carl


    Pharmaceutical companies have long focused their marketing strategies on getting doctors to write more prescriptions. But they lose billions in potential sales when patients do not take their prescribed drugs. Getting patients to "adhere" to drug therapies that have unpleasant side effects and questionable efficacy requires more than mere ad campaigns urging patients to talk to their doctors. It requires changing patients' beliefs and attitudes about their medications through repeated contact from people patients trust. Since patients do not trust drug companies, these companies are delivering their marketing messages through nurses, pharmacists, and even other patients--leveraging patients' trust in these intermediaries to persuade them to consume more brand name drugs. Armed with the premise that better adherence improves patients' health, drug companies justify manipulating patients by reframing reasonable decisions to decline therapy as pathological, and promote brand loyalty in the guise of offering medical care. © 2014 American Society of Law, Medicine & Ethics, Inc.

  7. An Analysis of the Fulton Industrial Area: A Market for Parkway’s Industrial Medicine Program. (United States)


    those with high or very high interest. a- -- ~ . j~------------ - - ______J- 122 Questions Appearing on the Questionnarie : "This is a two-part question...of Colonial Shoe Company, Incorporated. ŕ" _ _ _ _ - -. - - - - - - -U 159 CAPITAL FOODS Organizational Background *Capital Foods is a wholesale...grocer firm In the business for distributing meats, produce, eggs, seafood, frozen foods . and sundry items to Atlanta area grocers and food markets. The

  8. Effects of Intensifying Labor Market Programs on Post-Unemployment Wages: Evidence From a Controlled Experiment

    DEFF Research Database (Denmark)

    Sørensen, Kenneth Lykke

    employer-employee and public transfer register data up to 2008 enabling us to analyze exact labor market transitions and jobs of the participants. Men in one of the counties experienced significant higher probability of earning higher short and long term wages after treatment. Treated men in the other...... county encountered a higher probability of earning lower wages than non-treated in the short term. Women saw small positive or zero effects on wages....

  9. Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives

    Directory of Open Access Journals (Sweden)

    Adrian MICU


    Full Text Available Simultaneously with the manifestation of the availability of thecompany/organization to include in its activities and politics objectives ofsustainable development and social responsibility, concrete marketing steps arerequired, in form of a number of activities that contribute effectively toachieving such objectives. Therefore, series of steps of the complex process ofreflection and strategic planning should be taken in a logical and consistentmanner, thus these steps that can adapt and "tone" according to the specificactivities that the company operates.

  10. High performance flexible heat pipes (United States)

    Shaubach, R. M.; Gernert, N. J.


    A Phase I SBIR NASA program for developing and demonstrating high-performance flexible heat pipes for use in the thermal management of spacecraft is examined. The program combines several technologies such as flexible screen arteries and high-performance circumferential distribution wicks within an envelope which is flexible in the adiabatic heat transport zone. The first six months of work during which the Phase I contract goal were met, are described. Consideration is given to the heat-pipe performance requirements. A preliminary evaluation shows that the power requirement for Phase II of the program is 30.5 kilowatt meters at an operating temperature from 0 to 100 C.

  11. The job market and temporary work programs. ANalysis of the case of the Greater La Plata conglomerate 2003-2008

    Directory of Open Access Journals (Sweden)

    Juliana Santa María


    Full Text Available This paper aims at looking into the job market situation in the Greater La Plata conglomerate, focusing its attention on the implementation of Temporary Work Programs as a clearly passive tool used by the State -especially during the last few decades- to deal with the population's employment issues. Based on the situation that the region presents, the specific situation of the municipality of Berisso which is part of the conglomerate will be looked into, in order to carry out an in-depth analysis of these types of policies' effective implementation forms and strategies on the municipal level. The Permanent Home Survey (EHP - INDEC, information provided by the Municipality and documents on Employment Policies and Programs will be used in order to complete this work.

  12. 7 CFR 371.5 - Marketing and Regulatory Programs Business Services. (United States)


    ... employee development and training policies. (10) Developing, delivering, and administering organizational development, training, recruitment, and employee development programs for MRP agencies. (11) Providing...

  13. Marketing complementary foods and supplements in Burkina Faso, Madagascar, and Vietnam: lessons learned from the Nutridev program. (United States)

    Bruyeron, Olivier; Denizeau, Mirrdyn; Berger, Jacques; Trèche, Serge


    Sustainable approaches to improving infant and young child feeding are needed. The Nutridev program worked in Vietnam, Madagascar, and Burkina Faso to test different strategies to improve complementary feeding using fortified products sold to families. To review the experiences of programs producing and marketing fortified complementary foods and to report on the feasibility of local production and marketing of fortified complementary foods to increase usage of high-quality foods among children of low-income families in a self-sustaining manner. Project documents, surveys of mothers, and production and sales reports were reviewed. Nutridev experience in Vietnam, Madagascar, and Burkina Faso demonstrates that it is possible to produce affordable, high-quality complementary foods and supplements locally in developing countries. Strategies to make products readily available to the targeted population and to convince this population to consume them yielded mixed results, varying greatly based on the strategy utilized and the context in which it was implemented. In several contexts, the optimal approach appears to be strengthening the existing food distribution network to sell complementary foods and supplements, with the implementation of a temporary promotion and nutrition education network in partnership with local authorities (e.g., health services) to increase awareness among families about the fortified complementary food product and optimal feeding practices. In urban areas, where the density of the population is high, design and implementation of specific networks very close to consumers seems to be a good way to combine economic sustainability and good consumption levels.

  14. Hospital marketing revisited. (United States)

    Costello, M M


    With more hospitals embracing the marketing function in their organizational management over the past decade, hospital marketing can no longer be considered a fad. However, a review of hospital marketing efforts as reported in the professional literature indicates that hospitals must pay greater attention to the marketing mix elements of service, price and distribution channels as their programs mature.

  15. Promoting Behavior Change Using Social Norms: Applying a Community Based Social Marketing Tool to Extension Programming (United States)

    Chaudhary, Anil Kumar; Warner, Laura A.


    Most educational programs are designed to produce lower level outcomes, and Extension educators are challenged to produce behavior change in target audiences. Social norms are a very powerful proven tool for encouraging sustainable behavior change among Extension's target audiences. Minor modifications to program content to demonstrate the…

  16. Natural and political markets

    DEFF Research Database (Denmark)

    Tryggestad, Kjell


    of knowledge production continued, transforming given technicalknowledge in unexpected ways. Technical knowledge also became a negotiated outcome during thetransfer of FMS. Hence, when market transaction takes place, knowledge it self can be transformed,and with it, the conditions for conducting the market...... factor markets. The paper develops the notion of political markets by drawing upon anempirical case that reconstructs the chain of events related to the transfer of flexible manufacturingsystems (FMS). The case account for the various actors and institutions involved in the technologytransfer, including...... the firms on both sides of the market, the government, the engineering-scientists,the economists, the union representatives and the machinists.It is argued that Natural markets is a special case of political markets in which technologies andhybrid entities and identities produce both the Natural market...

  17. Flexibility conflict?

    NARCIS (Netherlands)

    Delsen, L.W.M.


    The chapter deals with the presupposed conflict of interests between employers and employees resulting from a decoupling of operating hours and working times. It starts from the notion that both long operating hours and flexibility are relative concepts. As there is some discretion, the ultimate

  18. Rewards for Good Marketing (United States)

    Germain, Carol Anne, Ed.


    Many professional library associations and affiliates "strongly encourage" the marketing of libraries and their wares. These organizations present awards, certificates, and monetary enticements to honor outstanding marketing programs. For most individuals or teams who are already working on and implementing marketing programs, the added effort of…

  19. [Fingolimod compassionate use program: case study on the concept of a therapy option for multiple sclerosis prior to marketing approval]. (United States)

    Haas, J; Linker, R A; Hartung, H P; Meergans, M; Ortler, S; Tracik, F


    In order to meet the needs of therapy of multiple sclerosis (MS) new immune therapies with a user-friendly application and better effectiveness together with good tolerability are necessary. With respect to its potential to improve MS therapy, patients with a high medical need were given access to Fingolimod even before marketing approval. Therefore, a compassionate use program unique in the field of MS was initiated. In total 137 centers participated (75 % outpatient neurologists and 25 % hospitals). Within 19 weeks 135 patients were enrolled to receive Fingolimod. The patients in the compassionate use program can be representatively described as showing hardly controllable disease activity and progression with currently available, often poorly tolerated therapy. The compassionate use program for these patients offered better control of the disease with Fingolimod. The adverse events were as expected. The Fingolimod compassionate use program demonstrated the need for this new therapeutic option. Patients who were not yet sufficiently treated were provided with an effective therapy with a good safety profile and a user-friendly administration form.

  20. Assessment of costs and benefits of flexible and alternative fuel use in the U.S. transportation sector. Technical report fourteen: Market potential and impacts of alternative fuel use in light-duty vehicles -- A 2000/2010 analysis

    Energy Technology Data Exchange (ETDEWEB)



    In this report, estimates are provided of the potential, by 2010, to displace conventional light-duty vehicle motor fuels with alternative fuels--compressed natural gas (CNG), liquefied petroleum gas (LPG), methanol from natural gas, ethanol from grain and from cellulosic feedstocks, and electricity--and with replacement fuels such as oxygenates added to gasoline. The 2010 estimates include the motor fuel displacement resulting both from government programs (including the Clean Air Act and EPACT) and from potential market forces. This report also provides an estimate of motor fuel displacement by replacement and alterative fuels in the year 2000. However, in contrast to the 2010 estimates, the year 2000 estimate is restricted to an accounting of the effects of existing programs and regulations. 27 figs., 108 tabs.

  1. Flexible benefit plans in Dutch organisations

    NARCIS (Netherlands)

    Hillebrink, C.


    Flexible benefit plans give employees a greater say over the composition of their benefits than traditional Dutch benefit plans. These arrangements developed in a time of further individualisation, increasing flexibility in the workplace, and a tight labour market in the Netherlands. By giving

  2. New business model of flexible housing

    NARCIS (Netherlands)

    Zairul, Z.; Geraedts, R.P.


    The Open Building (OB) and the concept of flexible housing has alwaysassociated with user’s ability to respond to changing demand. It is necessary that housing can adap to changing market conditions and different users’ requirements. Flexibility makes a crucial concept that one cannot ignore.

  3. The Influence of Commodity Programs on Acreage Response to Market Price: With an Illustration Concerning Rice Policy in the United States


    Jeffrey D. McDonald; Daniel A. Sumner


    Farm programs influence the parameters of typically estimated supply functions. We develop and apply an approach that uses detailed information about farm program incentives and constraints to identify underlying structural acreage response parameters when the data reflect behavior under complex government commodity programs. We illustrate the approach with data on rice acreage response to market price in the United States. For U.S. rice, estimates that fail to appropriately incorporate the p...

  4. A case study review of technical and technology issues for transition of a utility load management program to provide system reliability resources in restructured electricity markets

    Energy Technology Data Exchange (ETDEWEB)

    Weller, G.H.


    Utility load management programs--including direct load control and interruptible load programs--were employed by utilities in the past as system reliability resources. With electricity industry restructuring, the context for these programs has changed; the market that was once controlled by vertically integrated utilities has become competitive, raising the question: can existing load management programs be modified so that they can effectively participate in competitive energy markets? In the short run, modified and/or improved operation of load management programs may be the most effective form of demand-side response available to the electricity system today. However, in light of recent technological advances in metering, communication, and load control, utility load management programs must be carefully reviewed in order to determine appropriate investments to support this transition. This report investigates the feasibility of and options for modifying an existing utility load management system so that it might provide reliability services (i.e. ancillary services) in the competitive markets that have resulted from electricity industry restructuring. The report is a case study of Southern California Edison's (SCE) load management programs. SCE was chosen because it operates one of the largest load management programs in the country and it operates them within a competitive wholesale electricity market. The report describes a wide range of existing and soon-to-be-available communication, control, and metering technologies that could be used to facilitate the evolution of SCE's load management programs and systems to provision of reliability services. The fundamental finding of this report is that, with modifications, SCE's load management infrastructure could be transitioned to provide critical ancillary services in competitive electricity markets, employing currently or soon-to-be available load control technologies.

  5. Marketing Youth Services. (United States)

    Dimick, Barbara


    Marketing techniques in youth services are useful for designing programs, collections, and services and for determining customer needs. The marketing mix--product, place, price, and practice--provides a framework for service analysis. (AEF)

  6. Handbook for the marketing of conservation and solar-energy programs

    Energy Technology Data Exchange (ETDEWEB)

    Mick, C K; Callahan, D


    A process-oriented approach is described for encouraging community level energy conservation and planning programs. The approach is designed to augment existing energy programs by focusing on the major barriers to changing current energy-related behavior and attitudes. A variety of concepts, tools and techniques which can be used to overcome these barriers are described. Suggestions are offered on how to design community energy campaign based on the concepts, tools and techniques described. Some brief case studies are provided as examples. (LEW)

  7. Optimal Bidding Strategy of Generation Companies (GenCos in Energy and Spinning Reserve Markets Using Linear Programming

    Directory of Open Access Journals (Sweden)

    Hassan Barati


    Full Text Available In this paper a new bidding strategy become modeling to day-ahead markets. The proposed algorithm is related to the point of view of a generation company (Genco that its end is maximized its benefit as a participant in sale markets of active power and spinning reserve. In this method, hourly forecasted energy price (FEP and forecasted reserve price (FRP is used as a reference to model the possible and probable price strategies of Gencos. A bi-level optimization problem That first level, is used to maximize the individual Genco’s payoffs for obtaining the optimal offered quantity of Gencos. The second one, uses the results of the upper sub-problem and minimizes the consumer’s payment with regard to the technical and network constraints, which leads to the awarded generation of the Gencos. In this paper use of the game theory in exist optimization model. The paper proposes a linear programming approach. A six bus system is employed to illustrate the application of the proposed method and to show its high precision and capabilities.

  8. Flexible licensing

    Directory of Open Access Journals (Sweden)

    Martyn Jansen


    Full Text Available The case is presented for a more flexible approach to licensing online library resources. Today's distributed education environment creates pressure for UK higher and further education institutions (HEI/FEIs to form partnerships and to develop educational products and roll them out across the globe. Online library resources are a key component of distributed education and yet existing licensing agreements struggle to keep pace with the increasing range of users and purposes for which they are required. This article describes the process of developing a flexible approach to licensing and proposes a new model licence for online library resources which has the adaptability needed in this new global educational landscape. These ideas have been presented and discussed at various workshops across Eduserv's and JISC Collections' higher education and publisher communities, and further consultation is ongoing.

  9. Flexible Consumption

    DEFF Research Database (Denmark)

    Holm Jacobsen, Peter; Pallesen, Trine

    This report presents the first findings from our qualitative study of consumer behaviour vis-à-vis flexible consumption. The main of objective of this report is to present our first round of data from Bornholm, and to assist the design of products/services designed in WP6. In the report, we adopt...... the perspective of the consumer: what does living in a demand response setup look like to participants – and what kinds of behaviour and interest motivate – and emerge from – their participation in EcoGrid 2.0.......This report presents the first findings from our qualitative study of consumer behaviour vis-à-vis flexible consumption. The main of objective of this report is to present our first round of data from Bornholm, and to assist the design of products/services designed in WP6. In the report, we adopt...

  10. [A contraceptive social marketing (CSM) program needs continuity of management: the Asociacion Demografica Salvadorena (ADS) in 1983]. (United States)

    Kraus, G


    The Association Demografica Salvadorena (ADS) learned an important lesson during 1983--a contraceptive social markeing (CSM) program needs continuity of management to ensure that all components remain inegrated and all actions are coordinated within the organization. Ever since in early 1983, ADS has not had an executive specifically assigned to run the CSM project and make the important month-by-month, tactical decisions that keep a program's activities focused on meeting sales goals. Instead, executive tasks were delegated on an ad hoc basis to ADS' administrative staff. Fortunately, the program's administrative design was well-developed, and ADS' dedicated personnel were able to effectively accomplish the daily business of keeping records and getting products out to retailers. Advertising, promotion and product development suffered, however. So the new executive or general manager will need to examine these areas 1st. Although El Salvador's CSM operates in unstable social and economic conditions, and despite a dramatic fall in condom sales last year, the ADS can still do much to increase its couple years of protection at costs significantly lower than those of clinic and community-based distribution systems. Research done thus far indicates a substantial demand for ADS products. Consequently, while not set in ideal conditions, physical distribution and marketing functions can be accomplished. But, as the ADS has discovered, even with a strong leader like Dr. Gustavo Argueta, CSM enterprises do not function automatically. Producing projected sales goals depends on the continuity of "hands-on" management. full text

  11. Academics as Part-Time Marketers in University Offshore Programs: An Exploratory Study (United States)

    Poole, David; Ewan, Craig


    Australian universities maintain almost 900 offshore programs delivered to more than 100 000 students, primarily in the nations of Singapore, Malaysia, China, and Hong Kong (Universities Australia, 2009; IDP, 2009a). Although offshore students comprise an estimated 30 per cent of international student enrolments at Australian universities (IDP,…

  12. A Case Study in Market Transformation for Residential Energy Efficiency Programs

    Energy Technology Data Exchange (ETDEWEB)

    Building Technologies Office


    This case study describes how the Midwest Energy Efficiency Alliance (MEEA) partnered with gas and electric utilities in Iowa to establish the Iowa residential heating, ventilation, and air conditioning System Adjustment and Verified Efficiency (HVAC SAVE) program, taking it to scale improving the performance and energy efficiency of HVAC systems, growing businesses, and gaining consumer trust.

  13. Marketing Executive MBA Programs: A Comparison of Student and Sponsoring Organization Decision Considerations. (United States)

    Carrel, Ann E.; Schoenbachler, Denise D.


    Surveyed students and supporting organizations about their decision considerations regarding enrolling in and supporting an executive master of business administration (EMBA) program. The findings from this studyprovide direction for EMBA directors in strengthening recruiting efforts toward both students and organization sponsors. (EV)

  14. 7 CFR 2.22 - Under Secretary for Marketing and Regulatory Programs. (United States)


    ... Regulatory Programs. (a) The following delegations of authority are made by the Secretary to the Under.... (ii) Title II, Subtitles B and C, of the Public Health Security and Bioterrorism Preparedness and... plant health inspection. (i) Determination that an emergency or extraordinary emergency exists under the...

  15. Towards a Marketing Communication Recruitment Plan for the Rowan University Educational Leadership Doctoral Program (United States)

    Kanyi, Titus Kamau


    Doctoral studies are at the apex of the education system. Attracting, recruiting, enrolling, and graduating the best suited students in doctoral education is, therefore, critical in ensuring the highest academic standards and service to society. Focusing on Rowan University's Doctor of Education (Ed.D.) in Educational Leadership program, this…

  16. Analysis of Minority Participation in Texas’ East Region 4-H and Youth Development Program in Relationship to Leadership, Marketing, and Educational Opportunities

    Directory of Open Access Journals (Sweden)

    Montza Williams


    Full Text Available Several studies have shown that life skill development is positively related to 4-H club participation. However, this study indicates that even though the 4-H club program is available to all youth, fewer minorities choose to participate and, thus, lose the opportunity to benefit from the positive outcomes. Targeting specific diverse audiences has been a mandate for the 4-H and Youth Development Program since desegregation of the 1960s and efforts have been made to make educational programming available to everyone. Nonetheless, are current techniques being used effectively? Youth are not all alike and differences should be understood. This study gathered information that addressed some ethnic/racial issues pertaining to marketing the 4-H and Youth Development Program. It was determined that differences did exist for youth involved in the East Region 4-H and Youth Development Program and in order to market to the specific audiences, certain media should be used.

  17. 40 CFR 158.30 - Flexibility. (United States)


    ... 40 Protection of Environment 23 2010-07-01 2010-07-01 false Flexibility. 158.30 Section 158.30 Protection of Environment ENVIRONMENTAL PROTECTION AGENCY (CONTINUED) PESTICIDE PROGRAMS DATA REQUIREMENTS FOR PESTICIDES General Provisions § 158.30 Flexibility. (a) FIFRA provides EPA flexibility to require...

  18. Energy storage benefits and market analysis handbook : a study for the DOE Energy Storage Systems Program.

    Energy Technology Data Exchange (ETDEWEB)

    Eyer, James M. (Distributed Utility Associates, Livermore, CA); Corey, Garth P.; Iannucci, Joseph J., Jr. (Distributed Utility Associates, Livermore, CA)


    This Guide describes a high level, technology-neutral framework for assessing potential benefits from and economic market potential for energy storage used for electric utility-related applications. In the United States use of electricity storage to support and optimize transmission and distribution (T&D) services has been limited due to high storage system cost and by limited experience with storage system design and operation. Recent improvement of energy storage and power electronics technologies, coupled with changes in the electricity marketplace, indicate an era of expanding opportunity for electricity storage as a cost-effective electric resource. Some recent developments (in no particular order) that drive the opportunity include: (1) states adoption of the renewables portfolio standard (RPS), which may increased use of renewable generation with intermittent output, (2) financial risk leading to limited investment in new transmission capacity, coupled with increasing congestion on some transmission lines, (3) regional peaking generation capacity constraints, and (4) increasing emphasis on locational marginal pricing (LMP).

  19. Sports Marketing. (United States)

    Ohio State Dept. of Education, Columbus. Div. of Career-Technical and Adult Education.

    This document presents the Ohio Integrated Technical and Academic Competency profile for sports marketing. The profile is to serve as the basis for curriculum development in Ohio's secondary, adult, and postsecondary programs. The profile includes a comprehensive listing of 999 specialty key indicators for evaluating mastery of 113 competencies in…

  20. Marketing Management Support Systems and Their Implications for Marketing Research

    NARCIS (Netherlands)

    G.H. van Bruggen (Gerrit); B. Wierenga (Berend)


    textabstractMarketing decision makers are responsible for the design and execution of marketing programs for products or brands. They operate under different names, such as product manager, brand manager, marketing manager, marketing director, or commercial director. They choose the target markets

  1. Flexible devices: from materials, architectures to applications (United States)

    Zou, Mingzhi; Ma, Yue; Yuan, Xin; Hu, Yi; Liu, Jie; Jin, Zhong


    Flexible devices, such as flexible electronic devices and flexible energy storage devices, have attracted a significant amount of attention in recent years for their potential applications in modern human lives. The development of flexible devices is moving forward rapidly, as the innovation of methods and manufacturing processes has greatly encouraged the research of flexible devices. This review focuses on advanced materials, architecture designs and abundant applications of flexible devices, and discusses the problems and challenges in current situations of flexible devices. We summarize the discovery of novel materials and the design of new architectures for improving the performance of flexible devices. Finally, we introduce the applications of flexible devices as key components in real life. Project supported by the National Key R&D Program of China (Nos. 2017YFA0208200, 2016YFB0700600, 2015CB659300), the National Natural Science Foundation of China (Nos. 21403105, 21573108), and the Fundamental Research Funds for the Central Universities (No. 020514380107).

  2. Flexible Capitalism

    DEFF Research Database (Denmark)

    Approaching “work” as at heart a practice of exchange, this volume explores sociality in work environments marked by the kind of structural changes that have come to define contemporary “flexible” capitalism. It introduces anthropological exchange theory to a wider readership, and shows how...... the perspective offers new ways to enquire about the flexible capitalism’s social dimensions. The essays contribute to a trans-disciplinary scholarship on contemporary economic practice and change by documenting how, across diverse settings, “gift-like” socialities proliferate, and even sustain the intensified...


    Fedor, J. V.


    The Flexible Spacecraft Dynamics and Control program (FSD) was developed to aid in the simulation of a large class of flexible and rigid spacecraft. FSD is extremely versatile and can be used in attitude dynamics and control analysis as well as in-orbit support of deployment and control of spacecraft. FSD has been used to analyze the in-orbit attitude performance and antenna deployment of the RAE and IMP class satellites, and the HAWKEYE, SCATHA, EXOS-B, and Dynamics Explorer flight programs. FSD is applicable to inertially-oriented spinning, earth oriented, or gravity gradient stabilized spacecraft. The spacecraft flexibility is treated in a continuous manner (instead of finite element) by employing a series of shape functions for the flexible elements. Torsion, bending, and three flexible modes can be simulated for every flexible element. FSD can handle up to ten tubular elements in an arbitrary orientation. FSD is appropriate for studies involving the active control of pointed instruments, with options for digital PID (proportional, integral, derivative) error feedback controllers and control actuators such as thrusters and momentum wheels. The input to FSD is in four parts: 1) Orbit Construction FSD calculates a Keplerian orbit with environmental effects such as drag, magnetic torque, solar pressure, thermal effects, and thruster adjustments; or the user can supply a GTDS format orbit tape for a particular satellite/time-span; 2) Control words - for options such as gravity gradient effects, control torques, and integration ranges; 3) Mathematical descriptions of spacecraft, appendages, and control systems- including element geometry, properties, attitudes, libration damping, tip mass inertia, thermal expansion, magnetic tracking, and gimbal simulation options; and 4) Desired state variables to output, i.e., geometries, bending moments, fast Fourier transform plots, gimbal rotation, filter vectors, etc. All FSD input is of free format, namelist construction. FSD

  4. Active Labour Market Policies in Denmark : A Comparative Analysis of Post-Program Effects


    Blache, Guillaume


    URL des Documents de travail :; Documents de travail du Centre d'Economie de la Sorbonne 2011.71 - ISSN : 1955-611X; The scope of the paper is to estimate post-program effects in fostering good transitions from unemployment to work. Such an issue implies that besides job finding rates, qualitative variables related to work have to be included as well. The evaluation is based on a comprehensive transversal dataset...

  5. Marketing the Health Sciences Library. (United States)

    Norman, O. Gene

    The basic activities of marketing are discussed, including gathering information and determining needs, designing a program around the elements of the marketing mix, and managing the marketing program. Following a general discussion, applications of the marketing concepts to a health sciences library are described. The administrator of the health…

  6. Effect of stretching program in an industrial workplace on hamstring flexibility and sagittal spinal posture of adult women workers: a randomized controlled trial. (United States)

    Muyor, José M; López-Miñarro, Pedro A; Casimiro, Antonio J


    To determine the effect of a stretching program performed in the workplace on the hamstring muscle extensibility and sagittal spinal posture of adult women. Fifty-eight adult women volunteers (mean age of 44.23 ± 8.87 years) from a private fruit and vegetable company were randomly assigned to experimental (n=27) or control (n=31) groups. The experimental group performed three exercises of hamstrings stretching of 20 seconds per exercise, three sessions a week for a period of 12 weeks. The control group did not participate in any hamstring stretching program. Hamstring flexibility was evaluated through the passive straight leg raise test and toe-touch test, performed both before and after the stretching program. Thoracic and lumbar curvatures and pelvic inclination were measured in relaxed standing and toe-touch test with a Spinal Mouse. Significant increases (p < 0.01) in toe-touch score and straight leg raise angle (in both legs) were found in the experimental group during post-test, while the control group showed a non-significant decrease for both toe-touch score and straight leg raise test. A significant decrease in thoracic curve and significant increase in pelvic inclination were found in the toe-touch test for the experimental group (p <0.05). However, no significant changes were found in standing posture for any group. Hamstring stretching exercises performed in the working place are effective for increasing hamstring muscle extensibility. This increase generates a more aligned thoracic curve and more anterior pelvic inclination when maximal trunk flexion is performed.

  7. The Design of a Best Execution Market


    Budimir, Miroslav; Holtmann, Carsten V.; Neumann, Dirk G.


    The notion of best execution on securities markets is manifold. Best execution has different meanings to different market participants, therefore, it is difficult to find a unique market structure that meets this requirements for all the participants. Traditional market structures are either static or flexible, meaning that an individual market participant has no influence regarding the concrete market structure’s characteristics, like e. g. the price discovery mechanism, trading f...

  8. Business Models for Power System Flexibility

    DEFF Research Database (Denmark)

    Boscan, Luis; Poudineh, Rahmatallah


    -enabling business models, adding new activities to the existing supply chain. Ranging from technological to market-based innovation, this chapter reviews the latest developments in these emerging models. The main conclusion is that when flexibility becomes scarce in the system, new players with their innovative...... business models will play an important role in ensuring sufficiency and efficiency of flexibility services.......As intermittent, renewable resources gain more share in the generation mix, the need for power system flexibility increases more than ever. Parallel to this, technological change and the emergence of new players bringing about innovative solutions are boosting the development of flexibility...

  9. 76 FR 12104 - Pick-Sloan Missouri Basin Program-Eastern Division-2021 Power Marketing Initiative Proposal (United States)


    ... Power Marketing Initiative (2021 PMI). Western's Firm Electric Service (FES) contracts associated with... plan, with amendments, to key marketing plan principles. This Federal Register notice initiates Western... 2021 PMI proposal. Key Marketing Plan principles discussed with firm power customers included: Contract...

  10. A Match in the Making: How Emergent Changes in the Marketing Discipline Present Opportunities for Information Systems Programs (United States)

    Carley, Maureen; Babb, Jeffry


    The digital revolution is upon us, bringing with it disruptive forces in every aspect of business and personal interactions. The business marketing function has become so technologically driven it is sometimes hard to tell where the boundaries between the Marketing and Information Systems disciplines lie. The new world of digital marketing has…

  11. Agricultural Diversification and Marketing. Instructional Materials Developed for Secondary, Postsecondary, and Continuing Education Agriculture Programs in Iowa. (United States)

    Iowa State Dept. of Agriculture, Des Moines.

    These instructional materials on agricultural diversification and marketing were developed for use by Iowa's vocational and technical agricultural instructors and extension personnel. This document is one of three manuals making up a single package. (The other two are Christmas Tree Production and Marketing and Sod Production and Marketing). The…

  12. Labour flexibility in China's companies: An Empirical Study

    NARCIS (Netherlands)

    Y. Chen (Yongping)


    textabstractLabour flexibility in China???s Companies: An Empirical Study explores labour flexibility at the workplace in ten manufacturing companies in China. It addresses how HRM contributes and facilitates management in coping with increasing market competition. Flexible labour practices are

  13. Marketing Analysis. Unit 8. Level 1. Instructor Guide. PACE: Program for Acquiring Competence in Entrepreneurship. Third Edition. Research & Development Series No. 301-8. (United States)

    Ohio State Univ., Columbus. Center on Education and Training for Employment.

    This instructor guide for a unit on marketing analysis in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 1 of learning--understanding…

  14. Managing Nonprofit Marketing. (United States)

    Johnson, Dennis L.


    Nonprofit marketing is an extension of the planning and management process, and a necessary new skill for the community college manager. Management must teach marketing concepts to faculty and all college personnel and communicate their role in the marketing process of the institution for a successful program. (RC)

  15. Diffusion in flexible pipes

    Energy Technology Data Exchange (ETDEWEB)

    Brogaard Kristensen, S.


    This report describes the work done on modelling and simulation of the complex diffusion of gas through the wall of a flexible pipe. The diffusion and thus the pressure in annulus depends strongly on the diffusion and solubility parameters of the gas-polymer system and on the degree of blocking of the outer surface of the inner liner due to pressure reinforcements. The report evaluates the basis modelling required to describe the complex geometries and flow patterns. Qualitatively results of temperature and concentration profiles are shown in the report. For the program to serve any modelling purpose in 'real life' the results need to be validated and possibly the model needs corrections. Hopefully, a full-scale test of a flexible pipe will provide the required temperatures and pressures in annulus to validate the models. (EHS)

  16. Developing a strategic marketing plan for physical and occupational therapy services: a collaborative project between a critical access hospital and a graduate program in health care management. (United States)

    Kash, Bita A; Deshmukh, A A


    The purpose of this study was to develop a marketing plan for the Physical and Occupational Therapy (PT/OT) department at a Critical Access Hospital (CAH). We took the approach of understanding and analyzing the rural community and health care environment, problems faced by the PT/OT department, and developing a strategic marketing plan to resolve those problems. We used hospital admissions data, public and physician surveys, a SWOT analysis, and tools to evaluate alternative strategies. Lack of awareness and negative perception were key issues. Recommended strategies included building relationships with physicians, partnering with the school district, and enhancing the wellness program.

  17. Wearable Flexible Sensors: A Review

    KAUST Repository

    Nag, Anindya


    The paper provides a review on some of the significant research work done on wearable flexible sensors (WFS). Sensors fabricated with flexible materials have been attached to a person along with the embedded system to monitor a parameter and transfer the significant data to the monitoring unit for further analyses. The use of wearable sensors has played a quite important role to monitor physiological parameters of a person to minimize any malfunctioning happening in the body. The paper categorizes the work according to the materials used for designing the system, the network protocols and different types of activities that were being monitored. The challenges faced by the current sensing systems and future opportunities for the wearable flexible sensors regarding its market values are also briefly explained in the paper.

  18. Living in a Flexible Space (United States)

    Canepa, Simona


    How long does a space or an object have to last? If in the past an object or a building manufacturing was designed to last as much as possible, nowadays it is designed to have a life related to the time in which it will be used. Flexibility is what characterizes a space, it’s the ability to be variable and adaptable to changes in the lives of users or in relation to the use which these will make over time. The evolution of the labour market, the difficulty of inserting within it and the need to push more and more frequent move today in the trial of living space models increasingly flexible: people, especially young people, are forced to move on territory outlining a new condition to which the flexible nomadic dwellings offer an adequate response, ensuring high functional performance in confined spaces.

  19. Mobile, Flexible, and Adaptable

    DEFF Research Database (Denmark)

    Agergaard, Jytte; Thao, Thi Vu


    of the female porters demonstrate a particular way of adapting to the migration process. Also, it is emphasised how women's flexible practices are facilitated by women's own village-based networks. It is suggested that ‘in-betweenness’, which stands for the simultaneous and overlapping presence of urban......Industrialisation and urban growth are constitutive aspects of Vietnam's new economy and are important driving forces behind increasing rural-to-urban migration. Growth in informal sector employment is a significant aspect of this development, which has provided for both male and female migrants......, although they generally are engaged in different occupations. Based on a case study among porters at Hanoi's Long Bien Market, this paper examines rural-to-urban migrants' gendered migration practices. Two interrelated aspects of gendered migration practices are in focus: the role of migration networks...

  20. Marketing: Managing the Marketing Mix. Courseware Evaluation for Vocational and Technical Education. (United States)

    Fleming, Lian; And Others

    This courseware evaluation rates the Marketing: Managing the Marketing Mix program developed by Control Data Limited. (This program--not contained in this document--is designed to introduce decisions made by marketing managers during the implementation phase of marketing.) Part A describes the program in terms of subject area (marketing, decision…

  1. Interpretive Flexibility in Mobile Health:

    DEFF Research Database (Denmark)

    Agger Nielsen, Jeppe; Mathiassen, Lars


    -sponsored program, mobile technology proved to have considerable interpretive flexibility with variation in perceived nature of technology, technology strategy, and technology use between agencies. What was first seen as a very promising innovation across the Danish home care sector subsequently became the topic...... of debate as technology use arrangements ran counter to existing norms and values in individual agencies. Conclusions: Government-sponsored programs can have both positive and negative results, and managers need to be aware of this and the interpretive flexibility of mobile technology. Mobile technology...

  2. 76 FR 22122 - Section 8 Housing Choice Voucher Program-Demonstration Project of Small Area Fair Market Rents in... (United States)


    ... Market Rents in Certain Metropolitan Areas, Discussion of Comments, and Request for Participation AGENCY... establishing the Small Area Fair Market Rent (FMR) Demonstration Project and requesting participation from... an area is the amount that would be needed to pay the gross rent (shelter rent plus utilities) of...

  3. Individual Schooling Decisions and Labor Market Allocation: Vertical and Horizontal Sorting. IFG Program Report No. 84-B8. (United States)

    Hartog, Joop

    If labor market phenomena are interpreted from an allocational point of view, where individuals differing in levels of various capabilities have to be matched with jobs differing in job requirements, education can be seen as an intermediary institution affecting the capability endowment of individuals upon entering the labor market. Vertical…

  4. Finding New Ways to Reach Older Students: Creating a Social Media Marketing Plan for Professional and Continuing Higher Education Programs (United States)

    Melchiorre, Marilyn Martin; Johnson, Scott A.


    Although traditional student enrollment is declining, the nontraditional segment of students is growing. This enrollment pattern will require recruitment strategies that speak directly to the adult learners. There is robust adoption of social media use by individuals and by organizations for marketing purposes. Social media marketing includes…

  5. Equity monitoring for social marketing: use of wealth quintiles and the concentration index for decision making in HIV prevention, family planning, and malaria programs (United States)


    Background The majority of social marketing programs are intended to reach the poor. It is therefore essential that social marketing organizations monitor the health equity of their programs and improve targeting when the poor are not being reached. Current measurement approaches are often insufficient for decision making because they fail to show a program's ability to reach the poor and demonstrate progress over time. Further, effective program equity metrics should be benchmarked against a national reference population and consider exposure, not just health outcomes, to measure direct results of implementation. This study compares two measures of health equity, concentration indices and wealth quintiles, using a defined reference population, and considers benefits of both measures together to inform programmatic decision making. Methods Three datasets from recent cross-sectional behavioral surveys on malaria, HIV, and family planning from Nepal and Burkina Faso were used to calculate concentration indices and wealth quintiles. Each sample was standardized to national wealth distributions based on recent Demographic and Health Surveys. Wealth quintiles were generated and concentration indices calculated for health outcomes and program exposure in each sample. Chi-square and t-tests were used to assess statistical significance of results. Results Reporting wealth quintiles showed that recipients of Population Services International (PSI) interventions were wealthier than national populations. Both measures indicated that desirable health outcomes were usually concentrated among wealthier populations. Positive and significant concentration indices in all three surveys indicated that wealth and program exposure were correlated; however this relationship was not necessarily linear. In analyzing the equity of modern contraceptive use stratified by exposure to family planning messages in Nepal, the outcome was equitable (concentration index = 0.006, p = 0.68) among the

  6. Equity monitoring for social marketing: use of wealth quintiles and the concentration index for decision making in HIV prevention, family planning, and malaria programs. (United States)

    Chakraborty, Nirali M; Firestone, Rebecca; Bellows, Nicole


    The majority of social marketing programs are intended to reach the poor. It is therefore essential that social marketing organizations monitor the health equity of their programs and improve targeting when the poor are not being reached. Current measurement approaches are often insufficient for decision making because they fail to show a program's ability to reach the poor and demonstrate progress over time. Further, effective program equity metrics should be benchmarked against a national reference population and consider exposure, not just health outcomes, to measure direct results of implementation. This study compares two measures of health equity, concentration indices and wealth quintiles, using a defined reference population, and considers benefits of both measures together to inform programmatic decision making. Three datasets from recent cross-sectional behavioral surveys on malaria, HIV, and family planning from Nepal and Burkina Faso were used to calculate concentration indices and wealth quintiles. Each sample was standardized to national wealth distributions based on recent Demographic and Health Surveys. Wealth quintiles were generated and concentration indices calculated for health outcomes and program exposure in each sample. Chi-square and t-tests were used to assess statistical significance of results. Reporting wealth quintiles showed that recipients of Population Services International (PSI) interventions were wealthier than national populations. Both measures indicated that desirable health outcomes were usually concentrated among wealthier populations. Positive and significant concentration indices in all three surveys indicated that wealth and program exposure were correlated; however this relationship was not necessarily linear. In analyzing the equity of modern contraceptive use stratified by exposure to family planning messages in Nepal, the outcome was equitable (concentration index = 0.006, p = 0.68) among the exposed, while the wealthy

  7. Marketing and Market Research for Adult and Continuing Education. (United States)

    Buckmaster, Annette

    Marketing is an essential part of conducting a continuing education program, but marketing consists of more than just promotion. According to Kotler, exchange is the central concept underlying marketing. Marketing involves understanding, planning, implementing, and controlling this exchange. The exchange situation contains all the elements of the…

  8. Marketing Continuing Education for Nurses. (United States)

    Southern Regional Education Board, Atlanta, GA.

    This guide presents an overview of marketing and its potential value in continuing education programs for nurses. The first portion of the guide briefly discusses the concept of marketing. It contains definitions of key marketing concepts (product, place, price, and promotion), discussion of the basic tenets of marketing (consumer needs…

  9. For-Profit Alternative Programs and Schools of Choice: Structuring Safety and College-for-All in an Era of Market-Based School Reform


    Zaragoza-Petty, Alma L.


    Market-based school reform incentivizes schools to invest in the academic preparation and well-being of students. These imperatives, often articulated in terms of safety and the college preparation of students, are seen as issues traditional public schools have been unable to address adequately. In turn, alternative programs and schools of choice are positioned as viable solutions. Using critical ethnography methodology, this dissertation is based on a case study analysis of one such schoolin...

  10. Optimising the extraction rate of a non-durable non-renewable resource in a monopolistic market: a mathematical programming approach. (United States)

    Corominas, Albert; Fossas, Enric


    We assume a monopolistic market for a non-durable non-renewable resource such as crude oil, phosphates or fossil water. Stating the problem of obtaining optimal policies on extraction and pricing of the resource as a non-linear program allows general conclusions to be drawn under diverse assumptions about the demand curve, discount rates and length of the planning horizon. We compare the results with some common beliefs about the pace of exhaustion of this kind of resources.

  11. Flexible Electronics Research Facility (United States)

    Federal Laboratory Consortium — The Flexible Electronics Research Facility designs, synthesizes, tests, and fabricates materials and devices compatible with flexible substrates for Army information...

  12. Marketing; Il marketing

    Energy Technology Data Exchange (ETDEWEB)

    Muscigna, M. [ENEA, Centro Ricerche Casaccia, S. Maria di Galeria, RM (Italy). Dipt. Innovazione


    The report discusses marketing strategies oriented to the organizations and analyzes its critical factors, which determine the success of the organization activity. [Italian] Il rapporto analizza i caratteri delle strategie del marketing orientato all'impresa. Vengono infine analizzati i fattori critici che determinano il successo o l'insuccesso delle scelte aziendali.

  13. Applying social marketing principles to understand the effects of the radio diaries program in reducing HIV/AIDS stigma in Malawi. (United States)

    Rimal, Rajiv N; Creel, Alisha H


    Relatively little is known about the extent to which health campaigns can play a constructive role in reducing HIV/AIDS-related stigma. The Malawi Radio Diaries is a program in which HIV-positive men and women openly discuss day-to-day events in their lives with the goal of reducing stigma in the population. Adopting a social marketing perspective, we analyze the various components of the Radio Diaries program in terms of three of the "Four P's": product (stigma reduction), place (radio), and promotion (the program itself). We first investigated the important dimensions of stigma and then developed a model to test the demographic and psychosocial correlates of these dimensions. A midterm household survey was then used to determine the relationship between exposure to the Radio Diaries program and stigma. In multivariate analyses, lower education and knowledge were associated with stronger beliefs that persons living with HIV should be isolated from others. Exposure to the Radio Diaries program did not have a main-effect on stigma, but there was a significant interaction between exposure and efficacy to reduce number of partners such that there was little difference in stigma by exposure level for those with low efficacy, but a significant difference by exposure level for those with high efficacy. Findings are discussed in terms of social marketing principles.

  14. Guide to Marketing Course Competencies. (United States)

    Henrico County Public Schools, Glen Allen, VA. Virginia Vocational Curriculum and Resource Center.

    This curriculum guide was developed as a model for schools in Virginia to prepare local programs of studies for the marketing program. In addition to marketing competencies for developing occupational expertise, this curriculum includes foundational competencies important for successful performance in marketing. These baseline competencies address…

  15. Are student jobs flexible jobs? Using online data to study employers’ preferences in Slovakia

    National Research Council Canada - National Science Library

    Kureková, Lucia Mýtna; Žilinčíková, Zuzana


    .... We use online job vacancy data and compare ‘student jobs’ and ‘flexible jobs’ to understand differences and similarities between the student and flexible labour markets that are often seen as identical...

  16. Homeownership and the labour market in Europe

    NARCIS (Netherlands)

    van Ewijk, C.; van Leuvensteijn, M.


    Increasing labour market flexibility is at the top of the European agenda. A new and challenging view is a lack of mobility in the labour market may arise from rigidities in the housing market. The research in this book has been inspired by the intriguing hypothesis put forward by Andrew Oswald that

  17. Flexible Systems Invade the Factory. (United States)

    Kinnucan, Paul


    Flexible manufacturing systems (FMS) are systems that can be programed to alter their procedures to suit varying production requirements. Use of and trends related to these systems in the United States and foreign countries are discussed. A detailed diagram of a hypothetical FMS is provided. (JN)

  18. Optimal charging of electric drive vehicles in a market environment

    DEFF Research Database (Denmark)

    Kristoffersen, Trine Krogh; Capion, Karsten Emil; Meibom, Peter


    With a potential to facilitate the integration of renewable energy into the electricity system, electric drive vehicles may offer a considerable flexibility by allowing for charging and discharging when desired. This paper takes the perspective of an aggregator that manages the electricity market...... on prices from the Nordic market. The results show that electric vehicles provide flexibility almost exclusively through charging. Moreover, the vehicles provide flexibility within the day but only limited flexibility from day to day when driving patterns are fixed....

  19. Flexible electrowetting and electrowetting on flexible substrates (United States)

    Steckl, Andrew J.; You, Han; Kim, Duk-Young


    Electrowetting (EW) technology is shown to be quite flexible in operation and able to operate on flexible substrates. Complementary ON/OFF characteristics of EW devices have been obtained through a plasma irradiation and annealing process. This enables the design of EW array operation in a reduced power mode. Examples of EW operation on flexible substrates are discussed. This includes paper, plastic and metal substrates. Prototypes of flexible EW arrays on plastic substrates are demonstrated to switch reversibly by applying a low voltage difference (20 V). The array operation is maintained even when the display is mechanically flexed. These results indicate the promise of flexible EW devices for mobile and other devices, including video rate flexible e-paper.

  20. Participation in a farmers' market fruit and vegetable prescription program at a federally qualified health center improves hemoglobin A1C in low income uncontrolled diabetics. (United States)

    Bryce, Richard; Guajardo, Claudia; Ilarraza, Deliana; Milgrom, Nicki; Pike, Denise; Savoie, Kathryn; Valbuena, Felix; Miller-Matero, Lisa R


    Fruit and vegetable prescription programs have been shown to increase consumption of fresh produce, but whether they have an impact on medical outcomes is unknown. The purpose of this study was to examine the role of participation in a farmers' market and fruit and vegetable prescription program on changes in hemoglobin A1C (HbA1C), blood pressure (BP) and weight in patients with uncontrolled type 2 diabetes at a federally qualified health center (FQHC) in Detroit, MI. The 13-week Fresh Prescription program (June 2015-October 2015) was designed to improve access and consumption of produce among low-income patients with uncontrolled type 2 diabetes. The program allotted up to $40 ($10 per week for up to four weeks) for purchase of produce from a FQHC located farmers' market. Adult, non-pregnant patients with a history of type 2 diabetes that had an elevated HbA1C > 6.5 within three months before Fresh Prescription program were eligible to participate. HgA1c, BP and weight were collected within three months of program start and within three months of completion. There were 65 eligible participants with complete biometric data. A statistically significant (p = 0.001) decrease in HbA1C was found (9.54% to 8.83%). However, weight (208.3 lbs. to 209.0 lbs.) and BP (135.1/79.3 mm Hg to 135.8/77.6 mm Hg) did not change from pre- to post-study (p > 0.05). Access to a fruit and vegetable prescription program over a 13-week period led to decreased HbA1C concentrations in uncontrolled type 2 diabetic patients living in an urban area of predominately-lower socioeconomic status.

  1. Adding a Social Marketing Campaign to a School-Based Nutrition Education Program Improves Children's Dietary Intake: A Quasi-Experimental Study. (United States)

    Blitstein, Jonathan L; Cates, Sheryl C; Hersey, James; Montgomery, Doris; Shelley, Mack; Hradek, Christine; Kosa, Katherine; Bell, Loren; Long, Valerie; Williams, Pamela A; Olson, Sara; Singh, Anita


    Evidence supports the use of social marketing campaigns to improve nutrition knowledge and reinforce the effects of nutrition education programs. However, the additional effects of parent-focused social marketing with nutrition education have received little attention. Our aim was to assess the impact of the Iowa Nutrition Network's school-based nutrition education program (Building and Strengthening Iowa Community Support for Nutrition and Physical Activity [BASICS]) and the benefits of adding a multichannel social marketing intervention (BASICS Plus) to increase parent-directed communication. A quasi-experimental design with three study conditions compared a school-based nutrition education program (BASICS) with a school-based and social marketing intervention (BASICS Plus) and a no-treatment comparison group. The study included 1,037 third-grade students attending 33 elementary schools and their parents. Measures included parents' reports of their children's in-home consumption of fruits and vegetables (F/V) and use of low-fat/fat-free milk. Data on F/V were collected using a modified version of the University of California Cooperative Extension Food Behavior Checklist; and data on milk use were collected using two questions from the National Health and Nutrition Examination Survey. Multilevel, mixed-effect regression models that account for correlation within repeated measures and children within school were used to compare the mean change over time in the outcome variable for one study group with the mean change over time for another study group. Children in BASICS increased mean consumption of fruit by 0.16 cups (P=0.04) compared with children in the comparison group. Children in BASICS Plus increased mean consumption of fruit by 0.17 cups (P=0.03) and mean consumption of vegetables by 0.13 cups (P=0.02). Children in BASICS Plus were 1.3 times (P=0.05) more likely to use low-fat/fat-free milk than children in either the BASICS group or the comparison group

  2. Evaluation of the reach and impact of the 100% Jeune youth social marketing program in Cameroon: findings from three cross-sectional surveys

    Directory of Open Access Journals (Sweden)

    Plautz Andrea


    Full Text Available Abstract Background The 100% Jeune youth social marketing program in Cameroon aims to address the high STI/HIV prevalence rates and the high levels of unwanted pregnancy. This study evaluates the 100% Jeune program, analyzing its reach and impact on condom use, level of sexual activity, and predictors of condom use. Methods This analysis uses data from three waves of the Cameroon Adolescent Reproductive Health Survey, implemented at 18-month intervals between 2000 and 2003. The sample is restricted to unmarried youth aged 15–24; sample sizes are 1,956 youth in 2000, 3,237 in 2002, and 3,370 in 2003. Logistic regression analyses determine trends in reproductive health behavior and their predictors, as well as estimate the effect of program exposure on these variables. All regression analyses control for differences in sample characteristics. Results A comparison of trends over the 36-month study period shows that substantial positive changes occurred among youth. Results of dose response analyses indicate that some of these positive changes in condom use and predictors of use can be attributed to the 100% Jeune youth social marketing program. The program contributed to substantial increases in condom use, including consistent use with regular partners among youth of both sexes. Among males, it also contributed to consistent use with casual partners. While condom use increased with both regular and casual partners, levels of use are higher with the latter. Observed secular trends indicate that factors besides the 100% Jeune program also contributed to the observed improvements. Despite efforts to promote abstinence, the 100% Jeune program had no effect on levels of sexual activity or number of sexual partners. Likewise, there is no evidence that reproductive health programs for youth lead to increased sexual activity. Conclusion Results show that 100% Jeune successfully used a variety of mass media and interpersonal communication channels to

  3. Using focus groups in the consumer research phase of a social marketing program to promote moderate-intensity physical activity and walking trail use in Sumter County, South Carolina. (United States)

    Burroughs, Ericka; Peck, Lara E; Sharpe, Patricia A; Granner, Michelle L; Bryant, Carol A; Fields, Regina


    The use of social marketing approaches in public health practice is increasing. Using marketing concepts such as the "four Ps" (product, price, place, and promotion), social marketing borrows from the principles of commercial marketing but promotes beneficial health behaviors. Consumer research is used to segment the population and develop a strategy based on those marketing concepts. In a community-based participatory research study, 17 focus groups were used in consumer research to develop a social marketing program to promote walking and other moderate-intensity physical activities. Two phases of focus groups were conducted. Phase 1 groups, which included both men and women, were asked to respond to questions that would guide the development of a social marketing program based on social marketing concepts. Phase 1 also determined the intervention's target audience, which was irregularly active women aged 35 to 54. Phase 2 groups, composed of members of the target audience, were asked to further define the product and discuss specific promotion strategies. Phase 1 participants determined that the program product, or target behavior, should be walking. In addition, they identified price, place, and promotion strategies. Phase 2 participants determined that moderate-intensity physical activity is best promoted using the term exercise and offered suggestions for marketing walking, or exercise, to the target audience. There have been few published studies of social marketing campaigns to promote physical activity. In this study, focus groups were key to understanding the target audience in a way that would not have been accomplished with quantitative data alone. The group discussions generated important insights into values and motivations that affect consumers' decisions to adopt a product or behavior. The focus group results guided the development of a social marketing program to promote physical activity in the target audience in Sumter County, South Carolina.

  4. Designing carbon markets, Part 2. Carbon markets in space

    Energy Technology Data Exchange (ETDEWEB)

    Fankhauser, Samuel [Grantham Research Institute and Centre for Climate Change Economics and Policy, London School of Economics, Houghton Street, London WC2A 2AE (United Kingdom); Hepburn, Cameron [Grantham Research Institute, London School of Economics, and Smith School for Enterprise and the Environment, Oxford University, 75 George Street, Oxford OX1 2BQ (United Kingdom)


    This paper analyses the design of carbon markets in space (i.e., geographically). It is part of a twin set of papers that, starting from first principles, ask what an optimal global carbon market would look like by around 2030. Our focus is on firm-level cap-and-trade systems, although much of what we say would also apply to government-level trading and carbon offset schemes. We examine the first principles of spatial design to maximise flexibility and to minimise costs, including key design issues in linking national and regional carbon markets together to create a global carbon market. (author)

  5. Designing carbon markets, Part II: Carbon markets in space

    Energy Technology Data Exchange (ETDEWEB)

    Fankhauser, Samuel, E-mail: [Grantham Research Institute and Centre for Climate Change Economics and Policy, London School of Economics, Houghton Street, London WC2A 2AE (United Kingdom); Hepburn, Cameron, E-mail: [Grantham Research Institute, London School of Economics, and Smith School for Enterprise and the Environment, Oxford University, 75 George Street, Oxford OX1 2BQ (United Kingdom)


    This paper analyses the design of carbon markets in space (i.e., geographically). It is part of a twin set of papers that, starting from first principles, ask what an optimal global carbon market would look like by around 2030. Our focus is on firm-level cap-and-trade systems, although much of what we say would also apply to government-level trading and carbon offset schemes. We examine the 'first principles' of spatial design to maximise flexibility and to minimise costs, including key design issues in linking national and regional carbon markets together to create a global carbon market.

  6. Mediaprocessors in medical imaging for high performance and flexibility (United States)

    Managuli, Ravi; Kim, Yongmin


    New high performance programmable processors, called mediaprocessors, have been emerging since the early 1990s for various digital media applications, such as digital TV, set-top boxes, desktop video conferencing, and digital camcorders. Modern mediaprocessors, e.g., TI's TMS320C64x and Hitachi/Equator Technologies MAP-CA, can offer high performance utilizing both instruction-level and data-level parallelism. During this decade, with continued performance improvement and cost reduction, we believe that the mediaprocessors will become a preferred choice in designing imaging and video systems due to their flexibility in incorporating new algorithms and applications via programming and faster-time-to-market. In this paper, we will evaluate the suitability of these mediaprocessors in medical imaging. We will review the core routines of several medical imaging modalities, such as ultrasound and DR, and present how these routines can be mapped to mediaprocessors and their resultant performance. We will analyze the architecture of several leading mediaprocessors. By carefully mapping key imaging routines, such as 2D convolution, unsharp masking, and 2D FFT, to the mediaprocessor, we have been able to achieve comparable (if not better) performance to that of traditional hardwired approaches. Thus, we believe that future medical imaging systems will benefit greatly from these advanced mediaprocessors, offering significantly increased flexibility and adaptability, reducing the time-to-market, and improving the cost/performance ratio compared to the existing systems while meeting the high computing requirements.

  7. Systematic review of reporting rates of adverse events following immunization: an international comparison of post-marketing surveillance programs with reference to China. (United States)

    Guo, Biao; Page, Andrew; Wang, Huaqing; Taylor, Richard; McIntyre, Peter


    China is the most populous country in the world, with an annual birth cohort of approximately 16 million, requiring an average of 500 million vaccine doses administered annually. In China, over 30 domestic and less than 10 overseas vaccine manufacturers supply over 60 licensed vaccine products, representing a growing vaccine market mainly due to recent additions to the national immunization schedule, but data on post-marketing surveillance for adverse events following immunization (AEFI) are sparse. To compare reporting rates for various categories of AEFI from China with other routine post-marketing surveillance programs internationally. Systematic review of published studies reporting rates of AEFI by vaccine, category of reaction and age from post-marketing surveillance systems in English and Chinese languages. Overall AEFI reporting rates (all vaccines, all ages) in Chinese studies were consistent with those from similar international studies elsewhere, but there was substantial heterogeneity in regional reporting rates in China (range 2.3-37.8/100,000 doses). The highest AEFI reporting rates were for diphtheria-tetanus-pertussis whole-cell (DTwP) and acellular (DTaP) vaccines (range 3.3-181.1/100,000 doses for DTwP; range 3.5-92.6/100,000 doses for DTaP), with higher median rates for DTwP than DTaP, and higher than expected rates for DTaP vaccine. Similar higher rates for DTwP and DTaP containing vaccines, and relatively lower rates for vaccines against hepatitis B virus, poliovirus, and Japanese encephalitis virus were found in China and elsewhere in the world. Overall AEFI reporting rates in China were consistent with similar post-marketing surveillance systems in other countries. Sources of regional heterogeneity in AEFI reporting rates, and their relationships to differing vaccine manufacturers versus differing surveillance practices, require further exploration. Copyright © 2012 Elsevier Ltd. All rights reserved.

  8. Flexible Studies as Strategy for Lifelong Learning (United States)

    Bugge, Liv Susanne; Wikan, Gerd


    Many countries face a challenge in recruiting teachers. At the same time, the labour market is changing and the demand for re-education is increasing. In this situation, lifelong learning is seen as relevant and higher education institutions are asked to offer flexible and decentralised study programmes in order to accommodate the need for formal…

  9. Market entry strategies into the BRIC countries

    DEFF Research Database (Denmark)

    Boyd, Britta; Dyhr Ulrich, Anna Marie


    Based on a sample of 177 exporting SMEs, this study investigates what market entry strategy is used by Danish family and non-family businesses. From a resource-based view, three critical internal factors (risk, flexibility and control) affecting the entry mode choice into the BRIC markets...... compared to non-family firms. Furthermore, the Danish exporters regarded China as being the most established of the four BRIC markets which could be seen in their willingness to use high control entry modes in China. Finally, non-family firms are more concerned about higher flexibility and lower control...... when entering the BRIC markets. In contrast, family firms choose high commitment entry modes which involve high risk and low flexibility when entering the BRIC markets. Further implications discuss the suitability of export strategies to BRIC markets for managers of Danish family and non-family firms....

  10. Market integration of Virtual Power Plants

    DEFF Research Database (Denmark)

    Petersen, Mette Kirschmeyer; Hansen, Lars Henrik; Bendtsen, Jan Dimon


    We consider a direct control Virtual Power Plant, which is given the task of maximizing the profit of a portfolio of flexible consumers by trading flexibility in Energy Markets. Spot price optimization has been quite intensively researched in Smart Grid literature lately. In this work, however, we...... develop a three stage market model, which includes Day-Ahead (Spot), Intra-Day and Regulating Power Markets. This allows us to test the hypothesis that the Virtual Power Plant can generate additional profit by trading across several markets. We find that even though profits do increase as more markets...... are penetrated, the size of the profit is strongly dependent on the type of flexibility considered. We also find that penetrating several markets makes profits surprisingly robust to spot price prediction errors....

  11. Flexible Coal: Evolution from Baseload to Peaking Plant (Brochure)

    Energy Technology Data Exchange (ETDEWEB)

    Cochran, J.; Lew, D.; Kumar, N.


    Twenty-first century power systems, with higher penetration levels of low-carbon energy, smart grids, and other emerging technologies, will favor resources that have low marginal costs and provide system flexibility (e.g., the ability to cycle on and off to follow changes in variable renewable energy plant output). Questions remain about both the fate of coal plants in this scenario and whether they can cost-effectively continue to operate if they cycle routinely. The experience from the CGS plant demonstrates that coal plants can become flexible resources. This flexibility - namely the ability to cycle on and off and run at lower output (below 40% of capacity) - requires limited hardware modifications but extensive modifications to operational practice. Cycling does damage the plant and impact its life expectancy compared to baseload operations. Nevertheless, strategic modifications, proactive inspections and training programs, among other operational changes to accommodate cycling, can minimize the extent of damage and optimize the cost of maintenance. CGS's cycling, but not necessarily the associated price tag, is replicable. Context - namely, power market opportunities and composition of the generation fleet - will help determine for other coal plants the optimal balance between the level of cycling-related forced outages and the level of capital investment required to minimize those outages. Replicating CGS's experience elsewhere will likely require a higher acceptance of forced outages than regulators and plant operators are accustomed to; however, an increase in strategic maintenance can minimize the impact on outage rates.

  12. Marketing Education Curriculum Guide. (United States)

    Michigan State Univ., East Lansing. Coll. of Agriculture and Natural Resources Education Inst.

    This curriculum guide is intended to provide a common core of competencies from which to design an effective secondary marketing education program. Introductory materials include a definition of marketing education, objectives, outline of instructional content, and questions and answers regarding the curriculum guide. These practical materials are…

  13. 75 FR 61253 - Final Fair Market Rents for Fiscal Year 2011 for the Housing Choice Voucher Program and Moderate... (United States)


    ..., FY 2010 FMRs are updated using 2008 American Community Survey (ACS) data, and Consumer Price Index (CPI) rent and utility indexes through the year end of 2009. HUD continues to use ACS data in different... of publication in final form in the Federal Register. Each fair market rental in effect under this...

  14. 76 FR 16388 - Fees for Reviews of the Rule Enforcement Programs of Contract Markets and Registered Futures... (United States)


    ... (National Futures Association (NFA), a registered futures association, and the contract markets are referred... are collectively referred to herein as SROs, regulated by the Commission. \\1\\ NFA is the only... SROs over the last three years, and ``t'' equals the average annual costs for all SROs. NFA has no...

  15. A Guide to the Use of Market Segmentation for the Dissemination of Educational Innovations. Final Report of a Project to Study the Effectiveness of Marketing Programming for Educational Change. (United States)

    Wrausmann, Gale L.; And Others

    Markets can be defined as groups of people or organizations that have resources that could be exchanged for distinct benefits. Market segmentation is one strategy for market management and involves describing the market in terms of the subgroups that compose it so that exchanges with those subgroups can be more effectively promoted or facilitated.…

  16. Retirement Flexibility and Portfolio Choice in General Equilibrium

    NARCIS (Netherlands)

    Y. Adema (Yvonne); J. Bonenkamp (Jan); L. Meijdam (Lex)


    textabstractThis paper explores the interaction between retirement flexibility and portfolio choice in an overlapping-generations model of a closed economy. Retirement flexibility is often seen as a hedge against capital market risks which justifies more risky asset portfolios. We show, however,

  17. Market, Regulation, Market, Regulation

    DEFF Research Database (Denmark)

    Frankel, Christian; Galland, Jean-Pierre


    This paper focuses on the European Regulatory system which was settled both for opening the Single Market for products and ensuring the consumers' safety. It claims that the New Approach and Standardization, and the Global Approach to conformity assessment, which suppressed the last technical...... barriers to trade in Europe, realized the free movement of products by organizing progressively several orders of markets and regulation. Based on historical and institutional documents, on technical publications, and on interviews, this article relates how the European Commission and the Member States had...... alternatively recourse to markets and to regulations, at the three main levels of the New Approach Directives implementation. The article focuses also more specifically on the Medical Devices sector, not only because this New Approach sector has long been controversial in Europe, and has recently been concerned...

  18. Market Research Methods for Improving College Responsiveness. (United States)

    Larkin, Paul G.


    Essential elements of a good marketing plan for higher education institutions are described. What market research is and how the modern concept of marketing differs from the traditional sales approach are discussed as well as market analysis and definition. Also included is a discussion of marketing for proposed new programs. (Author/SF)

  19. Flexible Language Interoperability

    DEFF Research Database (Denmark)

    Ekman, Torbjörn; Mechlenborg, Peter; Schultz, Ulrik Pagh


    of a given class. This approach can be deployed both on a statically typed virtual machine, such as the JVM, and on a dynamic virtual machine, such as a Smalltalk virtual machine. We have implemented our approach to language interoperability on top of a prototype virtual machine for embedded systems based......Virtual machines raise the abstraction level of the execution environment at the cost of restricting the set of supported languages. Moreover, the ability of a language implementation to integrate with other languages hosted on the same virtual machine typically constrains the features...... of the language. In this paper, we present a highly flexible yet efficient approach to hosting multiple programming languages on an object-oriented virtual machine. Our approach is based on extending the interface of each class with language-specific wrapper methods, offering each language a tailored view...

  20. Operationalizing strategic marketing. (United States)

    Chambers, S B


    The strategic marketing process, like any administrative practice, is far simpler to conceptualize than operationalize within an organization. It is for this reason that this chapter focused on providing practical techniques and strategies for implementing the strategic marketing process. First and foremost, the marketing effort needs to be marketed to the various publics of the organization. This chapter advocated the need to organize the marketing analysis into organizational, competitive, and market phases, and it provided examples of possible designs of the phases. The importance and techniques for exhausting secondary data sources and conducting efficient primary data collection methods were explained and illustrated. Strategies for determining marketing opportunities and threats, as well as segmenting markets, were detailed. The chapter provided techniques for developing marketing strategies, including considering the five patterns of coverage available; determining competitor's position and the marketing mix; examining the stage of the product life cycle; and employing a consumer decision model. The importance of developing explicit objectives, goals, and detailed action plans was emphasized. Finally, helpful hints for operationalizing the communication variable and evaluating marketing programs were provided.

  1. Marketing small animal theriogenology services--one perspective. (United States)

    Barber, J A


    Once a decision is made to add small animal theriogenology services to a practice, marketing strategies must be developed and implemented to attract clients to the new services. Marketing strategies for the niche market of theriogenology include start-up marketing methods, referral programs, internal marketing, and continued marketing. Marketing theriogenology services is a dynamic, ongoing process that never ends.

  2. Inbound Marketing


    Hesoun, Jan


    In my work I focus on Inbound Marketing, which represents a new perspective on marketing, that has not been given the attention it deserves. It is a combination of existing and proven marketing methods that are used to obtain new customers with minimal marketing costs to the organization. The first section of my work is devoted to defining the concept of Inbound Marketing definitions and explanations. Furthermore, I present a list of instruments used in Inbound Marketing, and showcase the def...

  3. Relative attractiveness of diagnostic radiology: assessment with data from the National Residency Matching Program and comparison with the strength of the job market. (United States)

    Anzilotti, K; Kamin, D S; Sunshine, J H; Forman, H P


    To quantify medical students' preferences for various specialties and to compare shifts in specialty preference with overall employment market prospects. By using National Residency Matching Program data, a previously validated help-wanted index (HWI), and American Medical Association (AMA) salary data, the authors quantified medical students' preferences for various specialties and examined the association of shifts in specialty preference with overall trends as seen in the strength of the diagnostic radiology match and its relationship with the job market. The authors established a proxy for the relative attractiveness (RA) of diagnostic radiology (relative to all specialties) in the match, which was calculated by subtracting the percentage fill rate for all specialties from that for radiology. The RA values were plotted for 1990-2000 and compared with trends in the HWI, American College of Radiology data, and AMA salary data. The RA of diagnostic radiology varied greatly during the past 10 years, with a low in 1996 and a return to its high in recent years. There is a relationship between the RA and economic vitality of diagnostic radiology, with the RA lagging behind the HWI and AMA salary data by 2 years. Medical students appear to have an in-depth understanding of the economic forces at play in the health care job market and incorporate this information into their choice of a specialty.

  4. Sources of Operational Flexibility, Greening the Grid

    Energy Technology Data Exchange (ETDEWEB)

    Katz, Jessica; Milligan, Michael; Cochran, Jaquelin


    Changes in electricity demand and generation must be constantly balanced to maintain power system stability and reliability. Operational flexibility refers to the ability of a power system to respond to these changes. Power systems are designed and operated to efficiently manage variability and uncertainty in electricity demand and resource availability. Variable renewable energy (VRE) increases this inherent variability and uncertainty, and thus increases the need for flexibility. Systems with significant variability and uncertainty require flexible generators that can rapidly change output, operate efficiently at lower outputs, and operate for short durations. This flexibility in turn can reduce the need to curtail (decrease the output of) solar and wind generation; improve investor confidence in VRE and revenue streams; decrease the risk of negative market pricing (which results when conventional generators cannot turn down to low outputs during times of high VRE output); and reduce environmental impacts by increasing system efficiency and maximizing the utilization of VRE.

  5. Assessing the Impact of School-Based Marketing Efforts: A Case Study of a Foreign Language Immersion Program in a School-Choice Environment (United States)

    Olson Beal, Heather K.; Beal, Brent D.


    The marketization of K-12 education has led to an increase in school-based marketing efforts. Relatively little research, however, has examined how public schools market themselves, who is involved in marketing, and how these marketing efforts impact key stakeholders, including school administrators, teachers, students, and parents.We explore…

  6. Robotic flexible endoscope

    NARCIS (Netherlands)

    Ruiter, Jeroen


    In flexible endoscopy a flexible tube with a steerable camera is used to inspect the internal patient tracts and to perform small surgical interventions. In current practice the physician is faced with usability problems. Often assistance is required to manipulate the flexible endoscope and the

  7. Relationships between Western Area Power Administration`s power marketing program and hydropower operations at Salt Lake City area integrated projects

    Energy Technology Data Exchange (ETDEWEB)

    Veselka, T.D.; Folga, S.; Poch, L.A. [and others


    This technical memorandum provides background information on the Western Area Power Administration (Western) and the physical characteristics of the Salt Lake City Area Integrated Projects (SLCA/IP) hydropower plants, which include the Colorado River Storage Project, the Rio Grande Project, and the Collbran Project. In addition, the history, electrical capacity, storage capacity, and flow restrictions at each dam are presented. An overview of Western`s current programs and services, including a review of statutory authorities, agency discretion, and obligations, is also provided. The variability of SLCA/IP hourly generation under various alternative marketing strategies and purchasing programs is discussed. The effects of Western`s services, such as area load control, outage assistance, and transmission, on SLCA/IP power plant operations are analyzed.

  8. The Establishment of the Colombian Integrated Program for Antimicrobial Resistance Surveillance (COIPARS): A Pilot Project on Poultry Farms, Slaughterhouses and Retail Market. (United States)

    Donado-Godoy, P; Castellanos, R; León, M; Arevalo, A; Clavijo, V; Bernal, J; León, D; Tafur, M A; Byrne, B A; Smith, W A; Perez-Gutierrez, E


    The development of antimicrobial resistance among bacteria (AMR) is currently one of the world's most pressing public health problems. The use of antimicrobial agents in humans and animals has resulted in AMR which has narrowed the potential use of antibiotics for the treatment of infections in humans. To monitor AMR and to develop control measures, some countries, such as the USA, Canada and Denmark, have established national integrated surveillance systems (FDA, , CIPARS, 2007, DANMAP,2002). The components of these programs monitor changes in susceptibility/resistance to antimicrobial agents of selected zoonotic pathogens and commensal organisms recovered from animals, retail meats and humans. The rapid development of Colombia's animal production industry has raised food safety issues including the emergence of antibiotic resistance. The Colombian Integrated Surveillance Program for Antimicrobial Resistance (COIPARS) was established as a pilot project to monitor AMR on poultry farms, slaughter houses and retail markets. © 2015 Blackwell Verlag GmbH.

  9. The Energy System of the Future is Smart and Flexible

    DEFF Research Database (Denmark)

    Pallesen, Trine; Karnøe, Peter; Holm Jacobsen, Peter

    and policy makers are debating the possible organization of a system based on 100% renewables and the market design providing the best ‘fit’ for this system. Despite controversies, one thing seems clear: the energy system of the future is smart and flexible. But what smart and flexible means – and how...... it is achieved – remains controversial. In the paper, we describe two distinct proposals of electricity/energy systems turned smart and flexible, paying particular attention to the markets designed to assist the reorganization of the systems....

  10. The Flexibility of Pusher Furnace Grate

    Directory of Open Access Journals (Sweden)

    Słowik J.A.


    Full Text Available The lifetime of guide grates in pusher furnaces for heat treatment could be increased by raising the flexibility of their structure through, for example, the replacement of straight ribs, parallel to the direction of grate movement, with more flexible segments. The deformability of grates with flexible segments arranged in two orientations, i.e. crosswise (perpendicular to the direction of compression and lengthwise (parallel to the direction of compression, was examined. The compression process was simulated using SolidWorks Simulation program. Relevant regression equations were also derived describing the dependence of force inducing the grate deformation by 0.25 mm ‒ modulus of grate elasticity ‒ on the number of flexible segments in established orientations. These calculations were made in Statistica and Scilab programs. It has been demonstrated that, with the same number of segments, the crosswise orientation of flexible segments increases the grate structure flexibility in a more efficient way than the lengthwise orientation. It has also been proved that a crucial effect on the grate flexibility has only the quantity and orientation of segments (crosswise / lengthwise, while the exact position of segments changes the grate flexibility by less than 1%.

  11. Line managers as marketers. (United States)

    Rynne, T J


    Many hospital administrators and boards of directors, having overcome their initial opposition to advertising and hired a marketing professional, are wondering why their marketing programs have not accomplished all that they had hoped. The answer lies in their perception of who is responsible for marketing. Marketing is not a specialty separate from the disciplines of management--it is a basic management skill. Its goal is to satisfy the customer by providing products and services that meet the customer's needs, wants, and preferences. Line managers must understand the hospital's customers and make the critical day-to-day differences in satisfying them. They are the hospital's front-line marketers, and the marketing department's role is to support them in this function. The marketing department should develop the line managers' marketing skills by furnishing them with the appropriate tools: formats, models, examples, and instructions. In addition, the marketing staff should provide such specialized services as marketing research, ad agency management, and development of communications.

  12. Global Sourcing Flexibility

    DEFF Research Database (Denmark)

    Ørberg Jensen, Peter D.; Petersen, Bent


    sourcing flexibility. Here we draw on prior research in the fields of organizational flexibility, international business and global sourcing as well as case examples and secondary studies. In the second part of the paper, we discuss the implications of global sourcing flexibility for firm strategy...... and operations against the backdrop of the theory-based definition of the construct. We discuss in particular the importance of global sourcing flexibility for operational performance stability, and the trade-off between specialization benefits, emerging from location and service provider specialization, versus...... flexibility. We finally discuss implications for management and international business research, within and beyond the domain of global services sourcing....

  13. Sustainable Marketing

    NARCIS (Netherlands)

    Dam, van Y.K.


    In this article, three different conceptions of sustainable marketing are discussed and compared. These different conceptions are referred to as social, green, and critical sustainable marketing. Social sustainable marketing follows the logic of demand-driven marketing management and places the

  14. Social assistance and labor market programs in Latin America : methodology and key findings from the social protection database


    Kostenbaum, Silvana; Grosh, Margaret; Oliveri, Maria Laura; Rodriguez-Alas, Claudia; Cerutti, Paula; Strokova, Victoria; Fruttero, Anna


    How much do countries spend on social protection? Do social protection programs cover all poor people? And, how well are they targeted? It is notoriously hard to find comprehensive cross-country data on social protection programs which can help answer such questions and allow to benchmark social protection systems. The World Bank s Latin American and Caribbean (LAC) Social Protection Datab...

  15. Doctoral Programs and the Labor Market, or How Should We Respond to the "Ph.D. Glut"? (United States)

    Zumeta, William


    Cost-benefit analysis is used to illustrate current thinking about academic program review and analysis. It indicates that, at the margin, some important benefits of doctoral education have been understated and marginal costs exaggerated. It is suggested that program review choices are best left to the institutions. (MSE)

  16. Social marketing of contraceptives. (United States)

    Schellstede, W P; Derr, B B


    Application of commercial marketing techniques has not only increased awareness, acceptability, and use of modern contraceptives in developing countries, but also overcome logistic problems in service delivery. The ability of contraceptive social marketing to reach large numbers and to treat contraceptives as common consumer products has helped to diminish social and religious constraints associated with family planning. Each contraceptive social marketing program is built around a theme tailored to meet specific cultural, social, and management requirements. The primary target populations are those who cannot afford regular commercial products and those who are not adequately reached by government programs. In countries such as Sri Lanka and Jamaica, profit is not a primary sales objective and retail prices are highly subsidized to make products affordable to low-income people. In contrast, the Colombian and Thai programs use contraceptive social marketing to help offset the operating costs of rural community-based programs and seek profits. The most impressive contraceptive social marketing sales performances have been recorded in Bangladesh, Colombia, Egypt, and Jamaica. The main reason contraceptive social marketing is more cost-efficient than other modes of contraceptive distribution is that the cost of product delivery is assumed by the commercial system. Although there has been some interest in making these programs self-sufficient financially, this step has tended to undermine the purpose of serving lower income groups.

  17. 7 CFR 760.818 - Marketing contracts. (United States)


    ... believe the participant lacks the capacity or history to fulfill the quality provisions of the marketing... 7 Agriculture 7 2010-01-01 2010-01-01 false Marketing contracts. 760.818 Section 760.818... AGRICULTURE SPECIAL PROGRAMS INDEMNITY PAYMENT PROGRAMS 2005-2007 Crop Disaster Program § 760.818 Marketing...

  18. Integral marketing auditing: Basic features

    Directory of Open Access Journals (Sweden)

    Rakić Mira


    Full Text Available Instead of emphasize the "primacy of planning" in management process marketing control should be viewed as an activity that counterbalances marketing planning and strategy, and not as a "post hoc" adjunct to the planning function. Rather, it is a separate marketing function, which by continuously checking on the validity of plans, provides time and flexibility to an organization. Therefore, in this view, marketing planning and control are counterbalances processes which are performed simultaneously. The essence of feedback control is a measurement of the actual and desired states after action has been taken, and a subsequent correction of activities. In feedforward control the activities are corrected by predicting whether current activities would lead to desired states. The single most important reason why feedforward control is different from feedback control is that its use of information is prognostic. While feedback control tries to solve problems that have occurred, feedforward control tries to discover problems waiting to occur. It is also important to distinguish between financial non-financial and multiple control. Financial control of marketing activities involves control of sales revenue, profitability and return on marketing investment (ROMI. Non-financial control of marketing activities consists of control market share, customer satisfaction, customer loyalty, brand equity and customer equity. Key components of multiple control marketing activities are control of efficiency, effectiveness and marketing audit. Marketing performance measures have moved in three consistent directions over the years: from financial to non-financial output measures, from output to input measures and from undimensional to multidimensional measures.

  19. Internet marketing


    Trofymchuk, Dmytro


    In the bachelor thesis are introduced theoretical concepts of the Internet and marketing, accented the need of marketing mix along with its specifics of the internet environment. Next is interpreted which tools can be used for marketing of firms and which marketing instruments are to be deployed. Final chapter illustrates socio-demographics of Czech internet users along with media market allocation from the perspective of all media as well as in the segment of the Internet.

  20. Government-to-private sector energy programs: Identification of common elements leading to successful implementation (United States)

    Stockton, Keith M.

    This dissertation examines six distinct government energy programs implemented in the United States during the last three decades. A common element within these programs is an attempt by government to drive commercialization of energy technologies leading to changes in energy production or consumptive behavior. We seek to understand the factors that lead to success or failure of these programs with two goals in mind. The first is theoretical in that we test a hypothesis that market-based energy programs have substantially higher success rates than command-and-control programs. The second goal is operational in nature, in which we desire to identify common factors within energy programs that lead either to program success or to failure. We investigate and evaluate three market-based and three command-and-control energy programs. The market-based programs include the federal Corporate Average Fuel Economy and Sulfur Dioxide Emissions Control programs as well as Colorado's Amendment 37. The command-and-control programs include the federal Synthetic Fuels Corporation and Corn Based Ethanol programs as well as Colorado's Solar Electric Power program. We conduct the analysis of each program based on composite methodology derived from leading academics within the Policy Sciences. From our research findings, we conclude that both market-based and command-and-control programs can achieve their legislative goals and objectives, resulting in permanent changes in energy production or consumptive behavior. However, we also find that the economic efficiency is the differentiator between market-based and command-and-control programs. Market-based programs, because of the inherent flexibility, allow participants to react to changing economic and/or technical conditions. In contrast, command-and-control programs lack such flexibility and often result in economic inefficiency when economic conditions change. The financial incentives incorporated in the three command

  1. Social marketing of low dead space syringes in Vietnam: findings from a 1-year pilot program in Hanoi, Thai Nguyen, and Ho Chi Minh City. (United States)

    Huong, Ngo Thi Thanh; Mundy, Gary; Neukom, Josselyn; Zule, William; Tuan, Nguyen Minh; Tam, Nguyen Minh


    Although a growing body of evidence suggests that low dead space syringes may reduce the risk of human immunodeficiency virus (HIV) and Hepatitis C virus infection associated with sharing syringes among people who inject drugs, there is little evidence of effective approaches to motivate people who inject drugs (PWID) to shift from high to low dead space syringes. Using a mix of consumer and trade marketing approaches, informed by rapid assessments of both the syringe market and PWID preferences, practices, and behaviors in Hanoi and Ho Chi Minh City, Population Services International (PSI) Vietnam piloted an intervention to increase the use of low dead space syringes (LDSS) in the three provinces of Hanoi, Ho Chi Minh City, and Thai Nguyen, where an estimated 31% of PWID are HIV positive and 58% are living with hepatitis C virus (HCV). This paper provides a summary of the social marketing activities implemented and results achieved by PSI Vietnam during an initial 1-year pilot period from December 2012 to December 2013 in these three provinces to explore their effectiveness in motivating PWID to use low dead space syringes. We found major increases in sales of LDSS accompanied by increases in reported use and consistent use of LDSS among PWID in the three provinces included in the pilot program and a positive and independent association (odds ratio (OR) 21.08; 95% confidence interval (CI) 10.6-27.3) between LDSS use and exposure to social marketing activities. We also found that LDSS use had a stronger association with perceptions of LDSS product quality than with perceptions regarding LDSS potential to reduce HIV transmission risk and use. We conclude that social marketing interventions have an important role to play in widening access to and the use of LDSS for PWID, as they address the need for PWID to find LDSS when and where they need them and also promote the benefits of LDSS use to PWID. High coverage of these activities among PWID appears to be the key in

  2. Policy analysis of electricity demand flexibility

    DEFF Research Database (Denmark)

    Katz, Jonas

    The large-scale development of variable renewable energy sources, like wind and solar power, increases the demand for flexibility in power systems. At the same time, their electricity production replaces that of conventional power plants – the traditional suppliers of flexibility, and consequently......-term vision of becoming independent of fossil fuels; and second, a commitment to liberalised energy sectors with a notably progressive approach to market-based operations. The crucial question of how it will be possible to balance the Danish electricity system with large amounts of variable renewable...... that is required for the successful transition to a fossil-free energy system....

  3. Balancing Flexibility and Security in Europe

    DEFF Research Database (Denmark)

    Russell, Helen; Leschke, Janine; Smith, Mark

    ) and 5 (2010) of the European Social Survey (ESS). The study asks how flexibility, security and welfare state configurations interact to influence overall levels of objective security (for example fixed-term contracts, unemployment), subjective job and employment security (employability) among various...... groups of young people. Secondly, using multi-level models, we test if flexibility-security arrangements as captured by institutions such as financial supports for unemployed youth, Active Labour Market Policy (ALMP) spending, access to training and the regulation of employment moderate the effect...... of unemployment and insecurity on the well-being of young people....

  4. 77 FR 74351 - Fees for Reviews of the Rule Enforcement Programs of Designated Contract Markets and Registered... (United States)


    ... oversight program costs, they are in line with the pro rata percentage for that SRO of United States... recent three years, plus a pro rata share (based on average trading volume for the most recent three...

  5. 78 FR 61667 - Final Fair Market Rents for the Housing Choice Voucher Program and Moderate Rehabilitation Single... (United States)


    ... in time for inclusion in the proposed FY 2014 FMRs and results in an increase. DATES: Effective Date... elderly, disabled and homeless programs. HUD Response: HUD recognizes that the reduction in efficiency and...

  6. Improving Flexibility and Accessibility of Higher Education with Web 2.0 Technologies: Needs Analysis of Public Health Education Programs in Bulgaria

    Directory of Open Access Journals (Sweden)

    I. Sarieva


    Full Text Available The case study presented in this paper aims to address the issues related to the use of Web 2.0 technology in public health education in a particular college in Bulgaria in relation to providing flexible and accessible education consistent with the current trends in public health practices. The outcomes of the case study suggest that systematic steps are needed in order to assure effective inclusion of technology into the learning process; these steps include the completion of systematic studies of attrition rate and the reasons for student drop-out, training of administration and faculty members in effective incorporation of Web 2.0 technologies, introduction and promotion of Medicine 2.0 practices, and initiating the planning of design and development of Web 2.0 learning applications and environments in Bulgarian which is the language of instruction.

  7. Marketing Scholastic Sports. (United States)

    Montano, Joey


    This year, Albuquerque Public Schools plan to generate over $400,000 in cash pledges and exceed $300,000 in in-kind contributions for an ongoing campaign to support its athletic programs. Marketing strategies will involve foundations, scoreboard sponsors, award recognition programs, broadcast rights, special events and promotions, and sports…

  8. Segmenting the Adult Education Market. (United States)

    Aurand, Tim


    Describes market segmentation and how the principles of segmentation can be applied to the adult education market. Indicates that applying segmentation techniques to adult education programs results in programs that are educationally and financially satisfying and serve an appropriate population. (JOW)

  9. Momentum: "Developing Masterful Marketing Plans." (United States)

    Meservey, Lynne D.


    Describes how directors can plan and develop a written marketing plan which can increase enrollment at child care centers. Components of successful marketing plans include parent retention; program merchandising; staff and director training; sales promotions; networking; and enrichment programs/fundraising. (NH)

  10. Politisk marketing

    DEFF Research Database (Denmark)

    Disciplinen politisk marketing er udbredt i mange vestlige lande. Imidlertid er kendskabet til politisk marketing i Danmark bemærkelsesværdigt lavt. I det lys er denne bog Politisk Marketing: Personer, Partier & Praksis den første bog i Danmark, som -ud fra marketing- indkredser de sidste mange års...... brudflader i dansk politik. Gennem ti bidrag fra forskere og praktikere udskraber forfatterne et DNA for feltet politisk marketing. Kort sagt kan du i denne bog finde svarene på: Hvad er politisk marketing? Hvordan har det udviklet sig? Og hvilke konsekvenser har dette fænomen for vælgere, partier og...

  11. Invertible flexible matrices (United States)

    Justino, Júlia


    Matrices with coefficients having uncertainties of type o (.) or O (.), called flexible matrices, are studied from the point of view of nonstandard analysis. The uncertainties of the afore-mentioned kind will be given in the form of the so-called neutrices, for instance the set of all infinitesimals. Since flexible matrices have uncertainties in their coefficients, it is not possible to define the identity matrix in an unique way and so the notion of spectral identity matrix arises. Not all nonsingular flexible matrices can be turned into a spectral identity matrix using Gauss-Jordan elimination method, implying that that not all nonsingular flexible matrices have the inverse matrix. Under certain conditions upon the size of the uncertainties appearing in a nonsingular flexible matrix, a general theorem concerning the boundaries of its minors is presented which guarantees the existence of the inverse matrix of a nonsingular flexible matrix.

  12. Flexible Query Answering Systems

    DEFF Research Database (Denmark)

    This book constitutes the refereed proceedings of the 12th International Conference on Flexible Query Answering Systems, FQAS 2017, held in London, UK, in June 2017. The 21 full papers presented in this book together with 4 short papers were carefully reviewed and selected from 43 submissions....... The papers cover the following topics: foundations of flexible querying; recommendation and ranking; technologies for flexible representations and querying; knowledge discovery and information/data retrieval; intuitionistic sets; and generalized net model....

  13. Checking liquid meters. Marketers find ''master meter program'' provides reliable, economical method to check truck meters

    Energy Technology Data Exchange (ETDEWEB)

    Lady, P.


    With LP-gas prices continuing to increase, LP-gas marketers are becoming increasingly aware of the need for testing liquid meters on trucks used for delivering bulk propane. Many large marketers are aware of the need for consistent testing and are establishing periodic programs for their truck fleets. Because the official test equipment--the volumetric meter power--is expensive and requires a highly trained operator, many dealers are seeking simpler, less expensive testing methods to make sure that their meters are dispensing fuel. The more accurate of the two alternative methods is a master meter which has been calibrated against a prover and whose variations are known for different flow rates. The method's main disadvantage is the possibility that the master meter might be in error. The last method, which uses truck scales, is the least expensive and most readily available to all operators but also is the least accurate and is time-consuming, especially in low-flow tests.

  14. 76 FR 25345 - Annual Assessment of the Status of Competition in the Market for the Delivery of Video Programming (United States)


    ...- side economies of scale, where large MVPDs can spread fixed costs over more subscribers or negotiate... than one programming stream as a result of the digital transition increase the competitiveness of... supply-side economies of scale that enable commonly owned broadcast television stations to spread fixed...

  15. Strategic Planning and the Marketing Process: Library Applications. (United States)

    Wood, Elizabeth J.


    Illustrates how basic principles of marketing and strategic market planning can be applied to libraries and discusses some concepts of strategic planning (organization mission, objectives and goals, growth strategy, program portfolio plan) and marketing (opportunity analysis, target market selection, marketing mix strategy, marketing systems…



    Ariadna-Ioana JURAVLE (GAVRA); Sasu, Constantin; Geanina Constanța SPĂTARU (PRAVĂȚ)


    The purpose of this paper is to establish the conceptual delimitation of the term religious marketing. The term religious marketing has caused controversy. There are two currents: that of the theologians, on one hand and that of the marketers, on the other hand. The representatives of each current have their own view regarding the implementation of marketing into the religious sphere. The article concludes with the necessity to adapt the churches’ activities and the ways they must be presente...

  17. Mobile marketing


    Klečková, Zuzana


    The main aim of this thesis was to provide a comprehensive overview of the mobile marketing and analyze selected campaigns of Czech mobile marketing in comparison to world successful campaigns. The research contained studying of available literature about the theme to gain general knowledge about the issue. The theoretical part of the thesis contains predominantly various definitions of mobile marketing and its tools, advantages of these tools and some information about Mobile Marketing Assoc...

  18. Postmoderne marketing


    Urquizu, Alvaro


    Abstract: This thesis will challenge the traditional marketing perspective by adding a post-modern approach to marketing. Secondary an analysis of the post-modern consumer as well as the importance of neo tribalism in marketing will be described. Additionally the necessity of including countercultural segments and the importance of countercultures will be argued. Finally this thesis will examine which marketing method is the most useful when working with countercultures.

  19. Viral marketing


    Bláhová, Adéla


    The aim of my thesis is to provide a comprehensive overview of the viral marketing and to analyze selected viral campaigns. There is a description of advantages and disadvantages of this marketing tool. In the end I suggest for which companies viral marketing is an appropriate form of the promotion.

  20. Service marketing

    Directory of Open Access Journals (Sweden)

    Babić-Hodović Vesna


    Full Text Available Development of postindustrial society and services revolution created numerous changes in size of consumer demand, consumer reaction and priorities. Continuous change on the side of demand and offer must follow changes in marketing orientation. Leader in that change is services marketing which by knowing services range and all the changes builds a new concept called Relationship Marketing.

  1. Does additional support provided through e-mail or SMS in a Web-based Social Marketing program improve children's food consumption? A Randomized Controlled Trial. (United States)

    Rangelov, Natalie; Della Bella, Sara; Marques-Vidal, Pedro; Suggs, L Suzanne


    The FAN Social Marketing program was developed to improve dietary and physical activity habits of families with children in Ticino, Switzerland. The aim of this study was to examine if the effects of the program on children's food intake differed by intervention group. Effects of the FAN program were tested through a Randomized Controlled Trial. The program lasted 8 weeks, during which participants received tailored communication about nutrition and physical activity. Families were randomly allocated to one of three groups, where the parent received the intervention by the Web (G1), Web + e-mail (G2) or Web + SMS (G3). Children in all groups received tailored print letters by post. Children's food consumption was assessed at baseline and immediate post intervention using a 7-day food diary. Generalized linear mixed models with child as a random effect and with time, treatment group, and the time by treatment interaction as fixed effects were used to test the impact of the intervention. Analyses were conducted with a sample of 608 children. After participating in FAN the marginal means of daily consumption of fruit changed from 0.95 to 1.12 in G1, from 0.82 to 0.94 in G2, and from 0.93 to 1.18 in G3. The margins of the daily consumption of sweets decreased in each group (1.67 to 1.56 in G1, 1.71 to 1.49 in G2, and 1.72 to 1.62 in G3). The change in vegetable consumption observed from pre to post intervention in G3 (from 1.13 to 1.21) was significantly different from that observed in G1 (from 1.21 to 1.17). A well-designed Web-based Social Marketing intervention complemented with print letters can help improve children's consumption of water, fruit, soft drinks, and sweets. The use of SMS to support greater behavior change, in addition to Web-based communication, resulted only in a small significant positive change for vegetables, while the use of e-mail in addition to Web did not result in any significant difference. The trial was retrospectively registered in the

  2. 10 CFR 905.36 - Marketing criteria. (United States)


    ... 10 Energy 4 2010-01-01 2010-01-01 false Marketing criteria. 905.36 Section 905.36 Energy DEPARTMENT OF ENERGY ENERGY PLANNING AND MANAGEMENT PROGRAM Power Marketing Initiative § 905.36 Marketing criteria. Western shall retain applicable provisions of existing marketing criteria for projects where...

  3. Efeito de um programa de treinamento utilizando o método Pilates® na flexibilidade de atletas juvenis de futsal Effects of a training program using the Pilates method in flexibility of sub-20 indoor soccer athletes

    Directory of Open Access Journals (Sweden)

    Flávia Bertolla


    the motor capacity related with the amplitude of movement reached by each joint. The flexibility suffers decrease with the age, being that during the adolescence, in result of the fast pubertal growth, considerable loss of this characteristic occurs. It is known, also, that athletes of soccer and futsal, as result of the programs of force aiming the gesture of the kick, tend to have considerable shortening of posterior thigh muscles, that promotes a loss of income and it premakes the athletes to the muscular injuries. Thus, the objective of the present study was to verify the effect in the flexibility by a program of Pilates® in a sub-20 futsal team, that is considerate a highly inclined population to limitations of this capacity, and that can afford a lot of benefits with the increment of it. For such, it was divided the athletes group in Pilates group (GP, n = 6 and control group (GC, n = 5. It was opted to evaluate the flexibility of athletes with two methods (fleximeter and Wells's bench. Evaluations were realized in three distinct moments: pre (24 hours before the start of the program, post-immediate (24 hours after the end of the program and post-delayed (15 days after the end of the program. The program was realized three times per week with approximately 25 minutes, during four weeks. The results of the present study prove that the training protocol with the Pilates® method used by the researchers did increase the flexibility of sub-20 futsal athletes. This program presented acute effects, represented by the statistically significant increase to the flexibility in post-immediate (p 0.05 in post-delayed period to the both methods. It is suggested that more studies should be to realize with the Pilates® method aiming to elucidate all possibilities of application of this therapeutic modality.

  4. Efeitos de um programa de exercícios no desempenho de crianças nos testes de flexibilidade e impulsão vertical Effects of an exercise program on children's flexibility and vertical jump performance

    Directory of Open Access Journals (Sweden)

    Diogo Henrique Constantino Coledam


    Full Text Available Esse estudo investigou o efeito de um programa de exercícios na flexibilidade e impulsão vertical de escolares. 61 crianças (30 meninos foram divididas em Grupo Controle Masculino (GCM, Grupo Intervenção Masculino (GIM, Grupo Controle Feminino (GCF e Grupo Intervenção Feminino (GIF. O GIM e GIF foram submetidos a um programa de exercícios durante as aulas de Educação Física Escolar com duração de 12 semanas. Foram realizados os testes de "sentar-e-alcançar" e impulsão vertical anteriormente às 12 semanas e após o término deste programa. Os resultados indicaram que o GIF e o GIM aumentaram significativamente o desempenho nos testes de impulsão vertical e "sentar-e-alcançar" após o programa de intervenção (P0,05. O programa de intervenção utilizado nesse estudo foi eficiente em aumentar a flexibilidade e impulsão vertical de crianças.This study investigated the effects of an exercise training program on flexibility and vertical jump performance in children at scholar age. 61 Children (30 boys were divided in male control group (MCG, male intervention group (MIG, female control group (FCG and female intervention group (FIG. MIG and FIG were submitted to an exercise training program during physical education classes for 12 weeks. The "sit-and-reach" and vertical jump tests were performed before and after 12 weeks of the exercise training program. The results demonstrated that MIG and FIG groups significantly increased the performance on vertical jump as well as the "sit-and-reach" tests after the exercise training program (P0,05. The exercise program used in this study was efficient to increase flexibility and vertical jump performance in children.

  5. Flexible control techniques for a lunar base (United States)

    Kraus, Thomas W.


    The fundamental elements found in every terrestrial control system can be employed in all lunar applications. These elements include sensors which measure physical properties, controllers which acquire sensor data and calculate a control response, and actuators which apply the control output to the process. The unique characteristics of the lunar environment will certainly require the development of new control system technology. However, weightlessness, harsh atmospheric conditions, temperature extremes, and radiation hazards will most significantly impact the design of sensors and actuators. The controller and associated control algorithms, which are the most complex element of any control system, can be derived in their entirety from existing technology. Lunar process control applications -- ranging from small-scale research projects to full-scale processing plants -- will benefit greatly from the controller advances being developed today. In particular, new software technology aimed at commercial process monitoring and control applications will almost completely eliminate the need for custom programs and the lengthy development and testing cycle they require. The applicability of existing industrial software to lunar applications has other significant advantages in addition to cost and quality. This software is designed to run on standard hardware platforms and takes advantage of existing LAN and telecommunications technology. Further, in order to exploit the existing commercial market, the software is being designed to be implemented by users of all skill levels -- typically users who are familiar with their process, but not necessarily with software or control theory. This means that specialized technical support personnel will not need to be on-hand, and the associated costs are eliminated. Finally, the latest industrial software designed for the commercial market is extremely flexible, in order to fit the requirements of many types of processing

  6. Flexibility, Is That All? (United States)

    Renes, Wim M.

    This paper discusses the design of flexible and intelligent library buildings. The first section addresses how flexibility, as one of the requirements of a library building, that has high priority in the planning process. Intelligent libraries are considered in the second section, and functionality is stressed. The third section examines…

  7. Flexible magnetoimpidence sensor

    KAUST Repository

    Kavaldzhiev, Mincho


    Recently, flexible electronic devices have attracted increasing interest, due to the opportunities they promise for new applications such as wearable devices, where the components are required to flex during normal use[1]. In this light, different magnetic sensors, like microcoil, spin valve, giant magnetoresistance (GMR), magnetoimpedance (MI), have been studied previously on flexible substrates.

  8. Flexible Heat Pipe (United States)

    Bienert, W. B.; Wolf, D. A.


    Narrow Tube carries 10 watts or more to moving parts. Heat pipe 12 inches long and diameter of 0.312 inch (7.92mm). Bent to minimum radius of 2.5 blocks. Flexible section made of 321 stainless steel tubing (Cajon Flexible Tubing or equivalent). Evaporator and condenser made of oxygen free copper. Working fluid methanol.

  9. Shield For Flexible Pipe (United States)

    Ponton, Michael K.; Williford, Clifford B.; Lagen, Nicholas T.


    Cylindrical shield designed to fit around flexible pipe to protect nearby workers from injury and equipment from damage if pipe ruptures. Designed as pressure-relief device. Absorbs impact of debris ejected radially from broken flexible pipe. Also redirects flow of pressurized fluid escaping from broken pipe onto flow path allowing for relief of pressure while minimizing potential for harm.

  10. Reversibly Bistable Flexible Electronics

    KAUST Repository

    Alfaraj, Nasir


    Introducing the notion of transformational silicon electronics has paved the way for integrating various applications with silicon-based, modern, high-performance electronic circuits that are mechanically flexible and optically semitransparent. While maintaining large-scale production and prototyping rapidity, this flexible and translucent scheme demonstrates the potential to transform conventionally stiff electronic devices into thin and foldable ones without compromising long-term performance and reliability. In this work, we report on the fabrication and characterization of reversibly bistable flexible electronic switches that utilize flexible n-channel metal-oxide-semiconductor field-effect transistors. The transistors are fabricated initially on rigid (100) silicon substrates before they are peeled off. They can be used to control flexible batches of light-emitting diodes, demonstrating both the relative ease of scaling at minimum cost and maximum reliability and the feasibility of integration. The peeled-off silicon fabric is about 25 µm thick. The fabricated devices are transferred to a reversibly bistable flexible platform through which, for example, a flexible smartphone can be wrapped around a user’s wrist and can also be set back to its original mechanical position. Buckling and cyclic bending of such host platforms brings a completely new dimension to the development of flexible electronics, especially rollable displays.

  11. Efeito de um programa de hidroterapia na flexibilidade e na força muscular de idosas Effect of a hydrotherapy program on flexibility and muscle strength in elderly women

    Directory of Open Access Journals (Sweden)

    JM Candeloro


    Full Text Available OBJETIVO: Avaliar o efeito de um programa de hidroterapia na flexibilidade e na força muscular de mulheres idosas sedentárias. SUJEITOS: 31 idosas, saudáveis e sedentárias, com idade entre 65 e 70 anos (16 no grupo experimental e 15 no grupo controle. PROCEDIMENTOS: Foram realizados testes de força muscular por meio de miometria em músculos do membro superior, inferior e tronco, e realizada avaliação fotográfica da flexibilidade, utilizando os testes de envergadura e flexão anterior do tronco, antes e depois do programa, que constou de 28 sessões de uma hora e foi aplicado durante 14 semanas consecutivas. Os exercícios físicos foram organizados em sete níveis de dificuldade, selecionados visando ganho de flexibilidade e força muscular. RESULTADOS: Encontrou-se diminuição estatisticamente significativa na flexão anterior de tronco de -15,4%, o que significou uma diminuição média de 19,3 cm (±22,4 distância processo estilóide da ulna - maléolo lateral e melhora de 4,2% no teste de envergadura, o que significou um aumento médio na distância dedo - dedo de 4,7 cm (±4,5. Nos músculos abdominais, glúteos e iliopsoas não ocorreu alteração estatisticamente significativa de força, e nos músculos quadríceps femoral, isquiotibiais, bíceps braquial, peitoral maior e médio e deltóide médio, obteve-se melhora estatisticamente significativa. CONCLUSÃO:O programa de hidroterapia proposto foi eficiente para melhorar a flexibilidade e, parcialmente, a força muscular das mulheres jovens idosas que participaram do estudo. Nossos resultados são compatíveis com os encontrados em estudos similares realizados no solo.OBJECTIVE: To evaluate the effect of a hydrotherapy program on flexibility and muscle strength among sedentary elderly women. METHOD: The participants were 31 healthy sedentary elderly women aged between 65 and 70 years (16 in the experimental group and 15 in the control group. Muscle strength tests were carried

  12. Internacionalización e Internet: Una nueva mirada al marketing internacional/Internationalization and the Internet: A New Outlook on International Marketing

    National Research Council Canada - National Science Library

    Verónica Henao Posada


    .... Today, we speak of horizontal structures, flexibility in processes, and teamwork. These changes in the global economy have influenced the development of International Business and International Marketing...

  13. Flexible Carbon Aerogels

    Directory of Open Access Journals (Sweden)

    Marina Schwan


    Full Text Available Carbon aerogels are highly porous materials with a large inner surface area. Due to their high electrical conductivity they are excellent electrode materials in supercapacitors. Their brittleness, however, imposes certain limitations in terms of applicability. In that context, novel carbon aerogels with varying degree of flexibility have been developed. These highly porous, light aerogels are characterized by a high surface area and possess pore structures in the micrometer range, allowing for a reversible deformation of the aerogel network. A high ratio of pore size to particle size was found to be crucial for high flexibility. For dynamic microstructural analysis, compression tests were performed in-situ within a scanning electron microscope allowing us to directly visualize the microstructural flexibility of an aerogel. The flexible carbon aerogels were found to withstand between 15% and 30% of uniaxial compression in a reversible fashion. These findings might stimulate further research and new application fields directed towards flexible supercapacitors and batteries.


    Directory of Open Access Journals (Sweden)

    Ljiljana Stošić Mihajlović


    Full Text Available Marketing channel is a set of entities and institutions, completion of distribution and marketing activities, attend the efficient and effective networking of producers and consumers. Marketing channels include the total flows of goods, money and information taking place between the institutions in the system of marketing, establishing a connection between them. The functions of the exchange, the physical supply and service activities, inherent in the system of marketing and trade. They represent paths which products and services are moving after the production, which will ultimately end up buying and eating by the user.

  15. Marketing maloobchodu


    Demuth, Jan


    This thesis is about the situation of retail marketing in Czech republic, with a special focus on in-store marketing instruments and activities. The goal of this work is to evaluate the application of these marketing instruments in a specific retail store. This chosen store is supermarket Billa. The first part of the thesis is offering theoretical base for in-store marketing activities and also presents the history of retail marketing in Czech republic. The second part is focusing on the situ...

  16. Social marketing: issues for consideration. (United States)

    Novelli, W D


    Few social organizations have been able to incorporate all the essential components of successful marketing, namely, a customer oriented perspective, careful product development, segmented targets and programs, and an interative process of analysis, planning, implementation, and replanning. The lack of resources is part of the problem of moving forward into comprehensive social marketing. Social organizations may use marketing's 4 "Ps" -- product, price, promotion, and place, but often they must also contend with low visibility, lamentable budgets, little research, and lack of continuity. Several general problems confront marketing planners who try to transfer marketing approaches used to sell toothpaste and laundry detergent to promote concepts like family planning, smoking cessation, and nutrition. It has not been possible simply to apply commercial techniques for market analysis and segmentation or product, price, channel, and communication strategy and implementation to social programs. Evaluating program effectiveness is another area where commercial methods fail to readily apply. Contraceptive social marketing programs can point to quantifiable success measures of units sold and revenue received, but generally social marketers must gauge their longterm program objectives such as reduced fertility rates according to intermediary measures such as knowledge change or reported behavior. Currently, organizational design is being studied by several contraceptive social marketing programs. Trained marketing managers in key positions, a systematic marketing planning process, and careful monitoring and control are key program success ingredients that frequently are missing in social agencies where marketing activities and functions may not be fully understood. Many social organizations have established communication functions, but they are not conducive to the broader role that marketing must play if any significant impact is to result. Additionally, in the absence of

  17. Are promotion programs needed to establish off-grid solar energy markets? Evidence from rural Burkina Faso


    Bensch, Gunther; Grimm, Michael (University of Passau, Germany); Peters, Jörg (RWI Essen, Germany); Huppertz, Max; Langbein, Jörg; Peters, Jörg


    Off-grid solar electric power is a promising technology for remote regions in rural Africa where expansion of the electricity grids is prohibitively expensive. Using household data from a target region of an off-grid solar promotion program in Burkina Faso, this paper explores the role of quality-verified branded solar home systems (SHS) versus non-branded ones. We find that the adoption rate of non-branded SHS is considerably higher at 36 percent compared to eight percent for branded SHS. We...

  18. Marketing Library Services: Strategy for Survival. (United States)

    Edinger, Joyce A.


    Discusses the conditions necessary for the success of marketing programs within libraries and methods of implementing a formal marketing program. The four factors of the marketing mix (product, place, price, promotion) are considered and administrative decisions are explored within the framework of these four factors. (Author)

  19. Social marketing of low dead space syringes in Vietnam: findings from a 1-year pilot program in Hanoi, Thai Nguyen, and Ho Chi Minh City

    National Research Council Canada - National Science Library

    Huong, Ngo Thi Thanh; Mundy, Gary; Neukom, Josselyn; Zule, William; Tuan, Nguyen Minh; Tam, Nguyen Minh


    ...) to shift from high to low dead space syringes. Using a mix of consumer and trade marketing approaches, informed by rapid assessments of both the syringe market and PWID preferences, practices, and behaviors in Hanoi and Ho Chi Minh City...

  20. Flexible Learning in an Information Society

    Directory of Open Access Journals (Sweden)

    Edited by Badrul H. Khan and Reviewed by Dr. Adile Aşkım Kurt


    Full Text Available This book was edited by, Badrul H. Khan, Director of the Educational Technology Leadership graduate cohort program at The George Washington University, and published by Information Science Publishing an imprint of Idea Group Inc.The information age has brought about many ways for educators to help their students learn, creating an atmosphere where the learners desire flexibility in the way they learn. With the increasing use of variety of approaches for learning, students’ preferences are changing from wanting to be taught mostly in lectures or direct training sessions to wanting increased flexibility. Students expect on demand anytime/anywhere high-quality learning environments with good support services. They want increased flexibility.This book uses a flexible learning framework to create meaningful flexible learning environments. This framework consists of eight factors; institutional, management, technological, pedagogical, ethical, interface design, resource support, and evaluation. This book presents a broad understanding of the emerging field of flexible learning and provides guidance in creating these environments. The book has thirty chapters, encompass various critical issues dealing with one or more categories of the flexible learning framework and offer a variety of points of view on these issues.