Tweet for Behavior Change: Using Social Media for the Dissemination of Public Health Messages.

Science.gov (United States)

Gough, Aisling; Hunter, Ruth F; Ajao, Oluwaseun; Jurek, Anna; McKeown, Gary; Hong, Jun; Barrett, Eimear; Ferguson, Marbeth; McElwee, Gerry; McCarthy, Miriam; Kee, Frank

2017-03-23

Social media public health campaigns have the advantage of tailored messaging at low cost and large reach, but little is known about what would determine their feasibility as tools for inducing attitude and behavior change. The aim of this study was to test the feasibility of designing, implementing, and evaluating a social media-enabled intervention for skin cancer prevention. A quasi-experimental feasibility study used social media (Twitter) to disseminate different message "frames" related to care in the sun and cancer prevention. Phase 1 utilized the Northern Ireland cancer charity's Twitter platform (May 1 to July 14, 2015). Following a 2-week "washout" period, Phase 2 commenced (August 1 to September 30, 2015) using a bespoke Twitter platform. Phase 2 also included a Thunderclap, whereby users allowed their social media accounts to automatically post a bespoke message on their behalf. Message frames were categorized into 5 broad categories: humor, shock or disgust, informative, personal stories, and opportunistic. Seed users with a notable following were contacted to be "influencers" in retweeting campaign content. A pre- and postintervention Web-based survey recorded skin cancer prevention knowledge and attitudes in Northern Ireland (population 1.8 million). There were a total of 417,678 tweet impressions, 11,213 engagements, and 1211 retweets related to our campaign. Shocking messages generated the greatest impressions (shock, n=2369; informative, n=2258; humorous, n=1458; story, n=1680), whereas humorous messages generated greater engagement (humorous, n=148; shock, n=147; story, n=117; informative, n=100) and greater engagement rates compared with story tweets. Informative messages, resulted in the greatest number of shares (informative, n=17; humorous, n=10; shock, n=9; story, n=7). The study findings included improved knowledge of skin cancer severity in a pre- and postintervention Web-based survey, with greater awareness that skin cancer is the most

Social media, text messaging, and email-preferences of asthma patients between 12 and 40 years old.

Science.gov (United States)

Baptist, Alan P; Thompson, Michael; Grossman, Karla Stoermer; Mohammed, Layla; Sy, Annie; Sanders, Georgiana M

2011-10-01

Electronic media such as social media (Facebook, Twitter, MySpace), email, and text messaging could be useful in the management of asthma. However, patient use and preferences for electronic media in asthma management is currently unknown. A survey was sent to asthma patients between 12-40 years of age. The survey collected demographic information, use of electronic media, interest in using electronic media to receive asthma information, and interest in using electronic media to communicate with a health care provider about asthma. Free text entries were encouraged. 145 completed surveys were returned. Text messaging, email, and Facebook were used at least weekly by a majority of respondents (82%, 77%, and 65%, respectively). Email was clearly the most preferred method to receive asthma information and to communicate with a physician. There was some interest in using Facebook or text messaging, whereas Myspace and Twitter had minimal interest. On logistic regression analysis, female and Black or Hispanic participants were more likely to have an interest in the use of electronic media for asthma care. Frequent users (>1X/week) of each electronic media type had greater enthusiasm for their incorporation into asthma care. Free text entries revealed that many participants felt social media sites were for connecting with friends rather than for health care, and privacy concerns were also raised. Electronic media offers a novel way to improve asthma care. Email was the most preferred method, though text messaging and social media sites like Facebook may be appropriate for certain patients.

Implementation of Text-Messaging and Social Media Strategies in a Multilevel Childhood Obesity Prevention Intervention: Process Evaluation Results.

Science.gov (United States)

Loh, Ivory H; Schwendler, Teresa; Trude, Angela C B; Anderson Steeves, Elizabeth T; Cheskin, Lawrence J; Lange, Sarah; Gittelsohn, Joel

2018-01-01

Social media and text messaging show promise as public health interventions, but little evaluation of implementation exists. The B'more Healthy Communities for Kids (BHCK) was a multilevel, multicomponent (wholesalers, food stores, recreation centers) childhood obesity prevention trial that included social media and text-messaging components. The BHCK was implemented in 28 low-income areas of Baltimore City, Maryland, in 2 waves. The texting intervention targeted 241 low-income African American caregivers (of 283), who received 3 texts/week reinforcing key messages, providing nutrition information, and weekly goals. Regular posting on social media platforms (Facebook, Instagram, Twitter) targeted community members and local stakeholders. High implementation standards were set a priori (57 for social media, 11 for texting), with low implementation defined as social media implementation improved from low-moderate to high reach, dose delivered, and fidelity. Text messaging increased from moderate to high in reach and dose delivered, fidelity decreased from high to moderate. Data were used to monitor and revise the BHCK intervention throughout implementation. Our model for evaluating text messaging-based and social media-based interventions may be applicable to other settings.

Why Do You Spread This Message? Understanding Users Sentiment in Social Media Campaigns

OpenAIRE

Mahmud, Jalal; Gao, Huiji

2014-01-01

Twitter has been increasingly used for spreading messages about campaigns. Such campaigns try to gain followers through their Twitter accounts, influence the followers and spread messages through them. In this paper, we explore the relationship between followers sentiment towards the campaign topic and their rate of retweeting of messages generated by the campaign. Our analysis with followers of multiple social-media campaigns found statistical significant correlations between such sentiment ...

Social Media Messages in an Emerging Health Crisis: Tweeting Bird Flu.

Science.gov (United States)

Vos, Sarah C; Buckner, Marjorie M

2016-01-01

Limited research has examined the messages produced about health-related crises on social media platforms and whether these messages contain content that would allow individuals to make sense of a crisis and respond effectively. This study uses the crisis and emergency risk communication (CERC) framework to evaluate the content of messages sent via Twitter during an emerging crisis. Using manual and computer-driven content analysis methods, the study analyzed 25,598 tweets about the H7N9 virus that were produced in April 2013. The study found that a large proportion of messages contained sensemaking information. However, few tweets contained efficacy information that would help individuals respond to the crisis appropriately. Implications and recommendations for practice and future study are discussed.

Access to mass media messages, and use of family planning in Nigeria: a spatio-demographic analysis from the 2013 DHS.

Science.gov (United States)

Ajaero, Chukwuedozie K; Odimegwu, Clifford; Ajaero, Ijeoma D; Nwachukwu, Chidiebere A

2016-05-24

Nigeria has the highest population in sub-Saharan Africa with high birth and growth rates. There is therefore need for family planning to regulate and stabilize this population. This study examined the relationship between access to mass media messages on family planning and use of family planning in Nigeria. It also investigated the impacts of spatio-demographic variables on the relationship between access to mass media messages and use of family planning. Data from the 2013 demographic and health survey of Nigeria which was conducted in all the 36 states of Nigeria, and Abuja were used for the study. The sample was weighted to ensure representativeness. Univariate, bivariate and binary logistic regressions were conducted. The relationship between each of the access to mass media messages, and the family planning variables were determined with Pearson correlation analysis. The correlation results showed significant but weak direct relationships between the access to mass media messages and use of family planning at p mass media messages on family planning, and on the use of family planning. The results showed that access to mass media messages increases the likelihood of the use of family planning. Also people with higher socioeconomic status and those from the Southern part of the country make more use of family planning. There is need to improve the socioeconomic status of the populations. Also, the quality and regularity of mass media messages should be improved, while other communication avenues such as traditional institutions, blogs, and seminars for youths should be used to make family planning messages more acceptable.

Tweet for Behavior Change: Using Social Media for the Dissemination of Public Health Messages

Science.gov (United States)

Hunter, Ruth F; Ajao, Oluwaseun; Jurek, Anna; McKeown, Gary; Hong, Jun; Barrett, Eimear; Ferguson, Marbeth; McElwee, Gerry; McCarthy, Miriam; Kee, Frank

2017-01-01

Background Social media public health campaigns have the advantage of tailored messaging at low cost and large reach, but little is known about what would determine their feasibility as tools for inducing attitude and behavior change. Objective The aim of this study was to test the feasibility of designing, implementing, and evaluating a social media–enabled intervention for skin cancer prevention. Methods A quasi-experimental feasibility study used social media (Twitter) to disseminate different message “frames” related to care in the sun and cancer prevention. Phase 1 utilized the Northern Ireland cancer charity’s Twitter platform (May 1 to July 14, 2015). Following a 2-week “washout” period, Phase 2 commenced (August 1 to September 30, 2015) using a bespoke Twitter platform. Phase 2 also included a Thunderclap, whereby users allowed their social media accounts to automatically post a bespoke message on their behalf. Message frames were categorized into 5 broad categories: humor, shock or disgust, informative, personal stories, and opportunistic. Seed users with a notable following were contacted to be “influencers” in retweeting campaign content. A pre- and postintervention Web-based survey recorded skin cancer prevention knowledge and attitudes in Northern Ireland (population 1.8 million). Results There were a total of 417,678 tweet impressions, 11,213 engagements, and 1211 retweets related to our campaign. Shocking messages generated the greatest impressions (shock, n=2369; informative, n=2258; humorous, n=1458; story, n=1680), whereas humorous messages generated greater engagement (humorous, n=148; shock, n=147; story, n=117; informative, n=100) and greater engagement rates compared with story tweets. Informative messages, resulted in the greatest number of shares (informative, n=17; humorous, n=10; shock, n=9; story, n=7). The study findings included improved knowledge of skin cancer severity in a pre- and postintervention Web-based survey

Legitimacy, Self-Interpretation and Genre in Media Industries

DEFF Research Database (Denmark)

Alacovska, Ana

2015-01-01

. In contrast to prevalent theorisations of paratexts as simultaneous hermeneutic and marketing frameworks that regulate a reader’s interpretive practices (reception) and/or media purchasing habits (consumption), I suggest that paratexts are vehicles through which media production companies engage in auto-communication......, that is, self-interpret with a view to legitimating an ethical, virtuous and authentic institutional self. I furthermore suggest that a media company’s paratextual legitimation efforts unfold in reference to the genre, under the label of which its media products are produced, promoted and distributed....... Genres are central to media institutions’ legitimacy, while the paratext is the principal conduit through which legitimation is conveyed....

Quality of life for our patients: how media images and messages: influence their perceptions.

Science.gov (United States)

Carr, Ellen R

2008-02-01

Media messages and images shape patients' perceptions about quality of life (QOL) through various "old" media-literature, film, television, and music-and so-called "new" media-the Internet, e-mail, blogs, and cell phones. In this article, the author provides a brief overview of QOL from the academic perspectives of nursing, psychology, behavioral medicine, multicultural studies, and consumer marketing. Selected theories about mass communication are discussed, as well as new technologies and their impact on QOL in our society. Examples of media messages about QOL and the QOL experience reported by patients with cancer include an excerpt from the Canadian Broadcasting Corporation radio interview with author Carol Shields, the 60 Minutes television interview focusing on Elizabeth Edwards (wife of presidential candidate John Edwards), and an excerpt from the 1994 filmThe Shawshank Redemption. Nurses are challenged to think about how they and their patients develop their perceptions about QOL through the media.

Social media analytics and research testbed (SMART: Exploring spatiotemporal patterns of human dynamics with geo-targeted social media messages

Directory of Open Access Journals (Sweden)

Jiue-An Yang

2016-06-01

Full Text Available The multilevel model of meme diffusion conceptualizes how mediated messages diffuse over time and space. As a pilot application of implementing the meme diffusion, we developed the social media analytics and research testbed to monitor Twitter messages and track the diffusion of information in and across different cities and geographic regions. Social media analytics and research testbed is an online geo-targeted search and analytics tool, including an automatic data processing procedure at the backend and an interactive frontend user interface. Social media analytics and research testbed is initially designed to facilitate (1 searching and geo-locating tweet topics and terms in different cities and geographic regions; (2 filtering noise from raw data (such as removing redundant retweets and using machine learning methods to improve precision; (3 analyzing social media data from a spatiotemporal perspective; and (4 visualizing social media data in diagnostic ways (such as weekly and monthly trends, trend maps, top media, top retweets, top mentions, or top hashtags. Social media analytics and research testbed provides researchers and domain experts with a tool that can efficiently facilitate the refinement, formalization, and testing of research hypotheses or questions. Three case studies (flu outbreaks, Ebola epidemic, and marijuana legalization are introduced to illustrate how the predictions of meme diffusion can be examined and to demonstrate the potentials and key functions of social media analytics and research testbed.

Public health interventions: reaching Latino adolescents via short message service and social media.

Science.gov (United States)

Vyas, Amita N; Landry, Megan; Schnider, Marisa; Rojas, Angela M; Wood, Susan F

2012-07-12

Adolescents are substantial users of short message service (SMS) and social media. The public health community now has more opportunities to reach this population with positive youth development and health messages through these media. Latinos are a growing and youthful population with significant health risks and needs. This population may benefit from SMS and social media health interventions. To examine (1) SMS and social media utilization and behavior among Latino youth, and (2) how SMS and social media can be effectively used as a component of public health interventions focused on decreasing sexual risk taking among Latino youth. A mixed-methods approach, using both quantitative survey data and qualitative interview data, was used to provide a robust understanding of SMS and social media use and behavior for public health interventions. We recruited 428 ninth and tenth grade, self-identifying Latino adolescents to participate in a quantitative survey. Additionally, we conducted five key informant interviews with staff and 15 youth. We found that 90.8% (355/391) of respondents had access to a mobile phone either through having their own or through borrowing or sharing one. Of those who had access to a mobile phone, 94.1% (334/355) used SMS, with 41.1% (113/275) sending and receiving more than 100 text messages per day. Of 395 respondents, 384 (97.2%) had at least one social media account, and the mean number of accounts was 3.0 (range 0-8). A total of 75.8% (291/384) of adolescents logged in to their account daily. Of those with a social media account, 89.1% (342/384) had a Facebook account. Youth who took the survey in English were significantly more likely than those who took it in Spanish to have access to a mobile phone (χ(2) (1 )= 5.3; 93.3% vs 86.3%; P = .02); to be high-volume texters (χ(2) (2 )= 16.8; 49.4% vs 25.3%; P Facebook account (χ(2) (1 )= 9.9; 90.9% vs 79.7%; P = .002); and to have a greater mean number of social media accounts (t(387 )= 7

Review Media messaging: a synthesis of lessons from the literature ...

African Journals Online (AJOL)

Journal of Child and Adolescent Mental Health ... work together and draw on methodological pluralism to produce the most useful evaluations. ... Messaging is most successful when it uses a multi-media approach and when it is combined with ... This type of pedagogy is dialogical and allows for engagement with the youth, ...

Community Alert: Using Text Messaging and Social Media to Improve Campus Emergency Planning

Science.gov (United States)

Connolly, Maureen

2014-01-01

This article describes emergency management and the part that social media technologies and mobile messaging have made when they are included as part of the campus emergency plan. Administrators have found that ample notification and preparedness must be built into campus communication systems. Social media platforms such as Twitter and Facebook…

Photo-sharing social media for eHealth: analysing perceived message effectiveness of sexual health information on Instagram.

Science.gov (United States)

O'Donnell, Nicole Hummel; Willoughby, Jessica Fitts

2017-10-01

Health professionals increasingly use social media to communicate health information, but it is unknown how visual message presentation on these platforms affects message reception. This study used an experiment to analyse how young adults (n = 839) perceive sexual health messages on Instagram. Participants were exposed to one of four conditions based on visual message presentation. Messages with embedded health content had the highest perceived message effectiveness ratings. Additionally, message sensation value, attitudes and systematic information processing were significant predictors of perceived message effectiveness. Implications for visual message design for electronic health are discussed.

Messages of distinction: the HIV/AIDS media campaign in Thailand.

Science.gov (United States)

Lyttleton, C

1996-03-01

In predominantly rural Thailand, television is a primary source of HIV/AIDS knowledge. Since 1990, HIV/AIDS warning messages have been aired regularly and repeatedly on television as part of the national strategy to minimize transmission of HIV. The education and prevention messages chosen do more than suggest measures to avoid infection. Within a logic of risk, these messages also define characteristics of people who are signified as threatening agents of infection. In Thailand, prostitutes and drug users are portrayed as the feared Other. Because commercial sex is so widespread, the demarcation of prostitutes as a high risk group signals a diffuse threat not easily subject to conceptual distancing. It is the pervasive and often fear-based associations born of the media material that, in large part, establish the basis for emergent practice when thoughts or actions are triggered by consideration of HIV/AIDS.

Access to mass media messages, and use of family planning in Nigeria: a spatio-demographic analysis from the 2013 DHS

Directory of Open Access Journals (Sweden)

Chukwuedozie K. Ajaero

2016-05-01

Full Text Available Abstract Background Nigeria has the highest population in sub-Saharan Africa with high birth and growth rates. There is therefore need for family planning to regulate and stabilize this population. This study examined the relationship between access to mass media messages on family planning and use of family planning in Nigeria. It also investigated the impacts of spatio-demographic variables on the relationship between access to mass media messages and use of family planning. Methods Data from the 2013 demographic and health survey of Nigeria which was conducted in all the 36 states of Nigeria, and Abuja were used for the study. The sample was weighted to ensure representativeness. Univariate, bivariate and binary logistic regressions were conducted. The relationship between each of the access to mass media messages, and the family planning variables were determined with Pearson correlation analysis. Results The correlation results showed significant but weak direct relationships between the access to mass media messages and use of family planning at p < 0.0001 with access to television messages (r = 0.239 being associated with highest use of family planning. Some of the results of the adjusted regression analysis showed that access to television messages (OR = 1.2.225; p < 0.0001, and radio messages (OR = 1.945; p < 0.0001 increase the likelihood of the use of family planning. The adjusted regression model also indicated increased likelihood in the use of family planning by respondents with secondary education (OR = 2.709; p < 0.0001, the married (OR = 1.274; p < 0.001, and respondents within the highest wealth quintiles (OR = 3.442; p < 0.0001. Conclusions There exist significant variations within spatio-demographic groups with regards to having access to mass media messages on family planning, and on the use of family planning. The results showed that access to mass media messages increases the

An Exploratory Study of Gambling Operators' Use of Social Media and the Latent Messages Conveyed.

Science.gov (United States)

Gainsbury, Sally M; Delfabbro, Paul; King, Daniel L; Hing, Nerilee

2016-03-01

Advertisements for gambling products have historically been restricted due to their potential to normalize gambling and contribute to excessive gambling behaviours among vulnerable populations. However, social media enables gambling operators to promote products and brands with fewer constraints than in traditional forms of media. This study investigated how social media is used by gambling operators to promote gambling activities including an analysis of the latent messages that are conveyed. A representative sample of major land-based and online gambling venues and operators, including casinos, clubs, hotels, lottery and wagering operators (n = 101), was obtained. Websites and social media profiles of gambling operators were audited to investigate the types of social media used, content of promotions, and prevalence of responsible gambling messaging. The results showed that Facebook and Twitter were the dominant platforms used, most commonly by casinos and online wagering operators. A key finding was that online gambling operators included gambling content in conjunction with related news and events, as well as unrelated content, as way of normalizing gambling within a broader social context. Unlike land-based gambling promotions, responsible gambling information tended not to feature in operators' posts and profiles. The key messages propagated in social media gambling promotions were positively framed, and tended to encourage gambling using a range of cross-promotional tactics to emphasize the winning aspect of gambling. The implications of freely accessible and pervasive gambling promotions via social media are discussed with respect to the general community as well as vulnerable populations.

The role of interpretation processes and parental discussion in the media's effects on adolescents' use of alcohol.

Science.gov (United States)

Austin, E W; Pinkleton, B E; Fujioka, Y

2000-02-01

The process that connects media use with alcohol-related beliefs and behaviors has not been well documented. To address this issue, we examined adolescents' viewing patterns, beliefs about alcohol and media messages, and parental discussion of media messages in the context of a theoretical model of message interpretation processes. Measures included the degree to which adolescents found portrayals desirable, realistic, and similar to their own lives; the degree to which they wanted to be like (identify with) the portrayals; and the degree to which they associated positive outcomes with drinking alcohol (expectancies). Cross-sectional survey. Two public high schools in the California central coastal area that include a diverse population in terms of ethnic origin, income level, and education level. Ninth-grade students (n = 252) and 12th-grade students (n = 326). Students reported the number of days within the past week watching various genres of television content, along with perceptions of realism of content, desirability of portrayals, identification with portrayals, expectancies toward alcohol use, personal norms for alcohol use, desire for products with alcohol logos, current alcohol use, frequency of parental reinforcement, and counter-reinforcement of television messages. Associations were examined via hierarchical multiple regression analysis. Effects of media exposure on drinking behavior, controlling for grade level, ethnicity, gender, household income, and education levels were primarily positive and indirect, operating through a number of intervening beliefs, especially expectancies (beta =.59; r(2) =.33). Direct associations, primarily with exposure to late-night talk shows (beta =.12; r(2) =.01), were small. Parental discussion also affected behavior indirectly, operating through expectancies, identification, and perceived realism. The appeal of products with alcohol logos, which was higher among the younger students (t = 3.44) and predicted by

Endorphins and Media Messages: Addicting Students to Mediated Violence and Emotion.

Science.gov (United States)

Gathercoal, Paul

This paper discusses current developments in neuroscience and cognitive psychology that have significance for education and learning, and considers the effects of violent and emotion-laden media messages. Topics include: (1) the developing brain, including the roles of genetics, experience, metaphorical imagination, and culture; (2) the links…

Health Communication in Social Media: Message Features Predicting User Engagement on Diabetes-Related Facebook Pages.

Science.gov (United States)

Rus, Holly M; Cameron, Linda D

2016-10-01

Social media provides unprecedented opportunities for enhancing health communication and health care, including self-management of chronic conditions such as diabetes. Creating messages that engage users is critical for enhancing message impact and dissemination. This study analyzed health communications within ten diabetes-related Facebook pages to identify message features predictive of user engagement. The Common-Sense Model of Illness Self-Regulation and established health communication techniques guided content analyses of 500 Facebook posts. Each post was coded for message features predicted to engage users and numbers of likes, shares, and comments during the week following posting. Multi-level, negative binomial regressions revealed that specific features predicted different forms of engagement. Imagery emerged as a strong predictor; messages with images had higher rates of liking and sharing relative to messages without images. Diabetes consequence information and positive identity predicted higher sharing while negative affect, social support, and crowdsourcing predicted higher commenting. Negative affect, crowdsourcing, and use of external links predicted lower sharing while positive identity predicted lower commenting. The presence of imagery weakened or reversed the positive relationships of several message features with engagement. Diabetes control information and negative affect predicted more likes in text-only messages, but fewer likes when these messages included illustrative imagery. Similar patterns of imagery's attenuating effects emerged for the positive relationships of consequence information, control information, and positive identity with shares and for positive relationships of negative affect and social support with comments. These findings hold promise for guiding communication design in health-related social media.

Effects of a statewide antismoking campaign on mass media messages and smoking beliefs.

Science.gov (United States)

Murray, D M; Prokhorov, A V; Harty, K C

1994-01-01

BACKGROUND. In 1985, The Minnesota Legislature initiated a long-term and broad-based program to deter adolescent tobacco use. The initiative was funded by higher taxes on tobacco products and combined school-based programming, mass-media campaigns, and local community grants. The Minnesota-Wisconsin Adolescent Tobacco-Use Research Project was designed to evaluate this effort by monitoring adolescent tobacco use and related factors in Minnesota and Wisconsin from 1986 to 1990. The results presented in this paper indicate that the Minnesota initiative dramatically increased Minnesota schoolchildren's reported exposure to the anti-smoking messages in the mass media but had little effect on smoking-related beliefs or smoking behaviors. CONCLUSIONS. These results, together with the findings from other recent studies, suggest that even dramatic increases in exposure to anti-tobacco messages in the mass-media, in the absence of a substantial and sustained school-based tobacco prevention measures, may be insufficient to generate reductions in adolescent tobacco use.

College Students' Responses to Emotional Anti-Alcohol Abuse Media Messages: Should We Scare or Amuse Them?

Science.gov (United States)

Lee, Moon J

2018-05-01

This study examined college students' responses to emotional anti-alcohol abuse media messages (i.e., fear vs. humor appeal) aimed at discouraging heavy/binge drinking. An experiment was conducted with 94 college students. As expected, college students generally expressed higher levels of interest in anti-alcohol abuse media messages when watching fear appeal than those watching humor appeal. However, college binge drinkers who watched the fear appeal reported lower levels of readiness to change their drinking behavior than those who watched the humor appeal. This pattern was the opposite among college nonbinge drinkers, in that college nonbinge drinkers were more likely to say they would change their drinking behaviors when exposed to fear appeal than those who were exposed to humor appeal or those who did not watch any media messages. Conventional fear appeal to scare college binge drinkers seems ineffective and even counterproductive while humor appeal, if well designed, could offer alternative ways to communicate with college binge drinkers.

Sustainable Corporate Social Media Marketing Based on Message Structural Features: Firm Size Plays a Significant Role as a Moderator

OpenAIRE

Moon Young Kang; Byungho Park

2018-01-01

Social media has been receiving attention as a cost-effective tool to build corporate brand image and to enrich customer relationships. This phenomenon calls for more attention to developing a model that measures the impact of structural features, used in corporate social media messages. Based on communication science, this study proposes a model to measure the impact of three essential message structural features (interactivity, formality, and immediacy) in corporate social media on customer...

Media Literacy and Attitude Change: Assessing the Effectiveness of Media Literacy Training on Children's Responses to Persuasive Messages within the ELM.

Science.gov (United States)

Yates, Bradford L.

This study adds to the small but growing body of literature that examines the effectiveness of media literacy training on children's responses to persuasive messages. Within the framework of the Elaboration Likelihood Model (ELM) of persuasion, this research investigates whether media literacy training is a moderating variable in the persuasion…

Youth audience segmentation strategies for smoking-prevention mass media campaigns based on message appeal.

Science.gov (United States)

Flynn, Brian S; Worden, John K; Bunn, Janice Yanushka; Dorwaldt, Anne L; Connolly, Scott W; Ashikaga, Takamaru

2007-08-01

Mass media interventions are among the strategies recommended for youth cigarette smoking prevention, but little is known about optimal methods for reaching diverse youth audiences. Grades 4 through 12 samples of youth from four states (n = 1,230) rated smoking-prevention messages in classroom settings. Similar proportions of African American, Hispanic, and White youth participated. Impact of audience characteristics on message appeal ratings was assessed to provide guidance for audience segmentation strategies. Age had a strong effect on individual message appeal. The effect of gender also was significant. Message ratings were similar among the younger racial/ethnic groups, but differences were found for older African American youth. Lower academic achievement was associated with lower appeal scores for some messages. Age should be a primary consideration in developing and delivering smoking-prevention messages to youth audiences. The unique needs of boys and girls and older African American adolescents should also be considered.

Optimizing the Presentation of Mental Health Information in Social Media: The Effects of Health Testimonials and Platform on Source Perceptions, Message Processing, and Health Outcomes.

Science.gov (United States)

Quintero Johnson, Jessie M; Yilmaz, Gamze; Najarian, Kristy

2017-09-01

Using social media for the purpose of disseminating mental health information is a critical area of scientific inquiry for health communication professionals. The purpose of this study was to investigate whether the presence of a first-person testimonial in educational mental health information placed in Facebook and Twitter messages influenced college students' (N = 257) source perceptions, information processing, cognitive elaboration, health information recall, beliefs, and behavioral intentions. Results show that exposure to social media messages that featured mental health information embedded with a testimonial predicted less source homophily and more critical thoughts about the social media source, less systematic message processing, and less cognitive elaboration. Health information recall was significantly impacted by both the social media platform and message content such that participants in the testimonial condition on Facebook were more likely to recall the health facts in those messages whereas participants who viewed the testimonial in Twitter were less likely to recall the facts in those tweets. Compared to those who read Facebook messages, participants who read Twitter messages reported higher levels of systematic message processing. These findings suggest that the integration of health testimonials into social media messages might inadvertently provoke psychological resistance to mental health information, thereby reducing the persuasive impact of those messages.

Media Literacy in ‘Big Kitchen (1952’ historical documentary

Directory of Open Access Journals (Sweden)

Ali Mohd. Nor Shahizan

2017-01-01

Full Text Available Gen Y as a whole have different abilities in interpretation on the text media. Therefore, each issue necessary media texts not to cause confusion in the interpretation of the message. In line with the rapid pace of information technology to make all information more easily accessible lead the audience (Gen Y became more confused in making the interpretation of the meaning; depending on their literacy level. The importance of media literacy should be considered in the process of reading on historical documentary. This article explores the interpretation of Gen Y at the Institute of Higher Learning on the historical documentary ‘Big Kitchen (1952’ work of Malay Film Unit. A focus group discussion was conducted on seven informants selected. The discussion focuses on the literacy aspect and the overall interpretation of the historical documentary narrative as a message. A historical documentary has given rise to different interpretations among them. The results supports that the Gen Y who totally exposed to the media environment in everyday life able to understand the narrative of the historical documentary. The results showed that the transformation of social technologies and the impact of extensive and open information have influenced the interpretation of Gen Y.

Social media for message testing: a multilevel approach to linking favorable viewer responses with message, producer, and viewer influence on YouTube.

Science.gov (United States)

Paek, Hye-Jin; Hove, Thomas; Jeon, Jehoon

2013-01-01

To explore the feasibility of social media for message testing, this study connects favorable viewer responses to antismoking videos on YouTube with the videos' message characteristics (message sensation value [MSV] and appeals), producer types, and viewer influences (viewer rating and number of viewers). Through multilevel modeling, a content analysis of 7,561 viewer comments on antismoking videos is linked with a content analysis of 87 antismoking videos. Based on a cognitive response approach, viewer comments are classified and coded as message-oriented thought, video feature-relevant thought, and audience-generated thought. The three mixed logit models indicate that videos with a greater number of viewers consistently increased the odds of favorable viewer responses, while those presenting humor appeals decreased the odds of favorable message-oriented and audience-generated thoughts. Some significant interaction effects show that videos produced by laypeople may hinder favorable viewer responses, while a greater number of viewer comments can work jointly with videos presenting threat appeals to predict favorable viewer responses. Also, for a more accurate understanding of audience responses to the messages, nuance cues should be considered together with message features and viewer influences.

Implications of high-/low-context communication for target audience member interpretation of messages in the Nimechill abstinence campaign in Nairobi, Kenya.

Science.gov (United States)

Muraya, Julie Gathoni; Neville Miller, Ann; Mjomba, Leonard

2011-09-01

Although it ran on multiple mass media for the better part of a year, end line evaluation of the Nimechill youth abstinence campaign in Kenya indicated that exposure to the campaign had no relationship to youth decisions to defer sexual debut. One possible explanation of this lack of association could be that target audience members derived inconsistent and confusing meanings from visuals as opposed to text in the campaign. Employing Hall's concept of high- and low-context communication, we assessed target population interpretation of four campaign posters via 12 focus-group discussions and four individual in-depth interviews with Nairobi youth. We found that although participants endorsed and recognized campaign objectives, contextual cues in some campaign visuals were interpreted by participants as being contradictory to the abstinence message in the poster texts. In addition noticeable differences arose between the low-income and middle-/high-income groups in interpretation of one of the posters. We conclude with recommendations regarding use of visuals in high-context cultures and involvement of youth from various socioeconomic strata in campaign planning.

Social Activity, School-Related Activity, and Anti-Substance Use Media Messages on Adolescent Tobacco and Alcohol Use.

Science.gov (United States)

Moon, Sung Seek; Rao, Uma

2011-01-01

In this article, we present the effects of three hypothesized protective factors: social activities, school-related activities, and anti-substance use media messages on adolescent tobacco and alcohol use. Data were drawn from the "Monitoring the Future" (MTF) research project, which was conducted by the Institute for Social Research at the University of Michigan. The sample included 2,551 twelfth-grade students. The results of the structural equation model showed that exposure to media anti-drug messages had an indirect negative effect on tobacco and alcohol use through school-related activity and social activity. The results suggest that comprehensive ecological interventions encompassing media, family, and school can increase on the preventive effects of adolescent's substance use.

Examining How Media Literacy and Personality Factors Predict Skepticism Toward Alcohol Advertising.

Science.gov (United States)

Austin, Erica Weintraub; Muldrow, Adrienne; Austin, Bruce W

2016-05-01

To examine the potential effectiveness of media literacy education in the context of well-established personality factors, a survey of 472 young adults, focused on the issue of alcohol marketing messages, examined how individual differences in personality associate with constructs representing aspects of media literacy. The results showed that need for cognition predicted social expectancies and wishful identification with media portrayals in alcohol advertising only through critical thinking about media sources and media content, which are foci of media literacy education. Need for affect did not associate with increased or diminished levels of critical thinking. Critical thinking about sources and messages affected skepticism, represented by expectancies through wishful identification, consistent with the message interpretation process model. The results support the view that critical thinking about media sources is an important precursor to critical thinking about media messages. The results also suggest that critical thinking about media (i.e., media literacy) reflects more than personality characteristics and can affect wishful identification with role models observed in media, which appears to be a key influence on decision making. This adds support to the view that media literacy education can improve decision making across personality types regarding alcohol use by decreasing the potential influence of alcohol marketing messages.

Media Messages and Perception of Risk for Ebola Virus Infection, United States.

Science.gov (United States)

Sell, Tara Kirk; Boddie, Crystal; McGinty, Emma E; Pollack, Keshia; Smith, Katherine Clegg; Burke, Thomas A; Rutkow, Lainie

2017-01-01

News media have been blamed for sensationalizing Ebola in the United States, causing unnecessary alarm. To investigate this issue, we analyzed US-focused news stories about Ebola virus disease during July 1-November 30, 2014. We found frequent use of risk-elevating messages, which may have contributed to increased public concern.

Does Socio-Economic Status and Health Consciousness Influence How Women Respond to Health Related Messages in Media?

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Iversen, Anette Christine; Kraft, Pal

2006-01-01

During the past few decades, people have been increasingly exposed to health-related messages in the mass media, conveying recommendations for healthy lifestyles. The present study investigates whether these messages represent a stressor, and whether coping responses increase levels of motivation or levels of negative affect. A sample of 403 women…

Social Media in Health Research: An Example from Childcare Provider Message Boards

Science.gov (United States)

Lynch, Meghan

2011-01-01

Social media sites, such as message boards and blogs, provide innovative data sources for researchers as these sites feature people sharing advice and discussing issues in a public arena. Research has found the online context can encourage people to reveal more information than do such traditional methods as interviews or focus groups. However,…

Music and Deaf Culture: Images from the Media and Their Interpretation by Deaf and Hearing Students.

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Darrow; Loomis

1999-01-01

The purpose of the study was threefold: (a) to examine how the visual media have portrayed the subject of music and the deaf, (b) to verify the validity of these portrayals with members of the deaf community, and (c) to compare and contrast deaf and hearing audiences' impressions of these portrayals. An additional purpose of the research was to examine the results in light of possible misconceptions that may be construed by music therapists and music educators based upon the media's representation of the relationship between music and deaf culture. Since music therapists and music educators are the primary persons responsible for the music instruction of students in school programs for deaf and hard-of-hearing students, it is particularly important that they receive accurate messages about the relationship of music to deaf culture. Fifty deaf (n = 25) and hearing (n = 25) undergraduate college students individually viewed motion picture and television excerpts related to music and the deaf. Subjects were instructed to take notes as needed regarding the content of each excerpt and their impressions. Students were then interviewed in their native language, English or American Sign Language, as to their interpretations and perceptions regarding these excerpts and their accuracy. Interviews of the deaf students were translated into English from American Sign Language by trained interpreters. Written transcriptions were then made of the interpreters' English translations of the interviews with deaf students and of the verbal interviews with hearing students. Interview transcripts from both groups were coded and analyzed for recurring themes and patterns using content analysis. Data analysis revealed cultural patterns for the two groups, impressions specific to individual subjects, and trends in communication style and content for the two groups. Implications for music therapists and music educators are given regarding the influence of the media, characteristics of deaf

Effects of messages from a media campaign to increase public awareness of childhood obesity.

Science.gov (United States)

Barry, Colleen L; Gollust, Sarah E; McGinty, Emma E; Niederdeppe, Jeff

2014-02-01

To examine how video messages from a recent media campaign affected public attitudes about obesity prevention and weight-based stigma toward obese children. A survey-embedded experiment in May-June 2012 with nationally representative sample (N = 1,677) was conducted. Participants were randomized to view one of three messages of children recounting struggles with obesity, or to a control group. It was examined whether message exposure affected attitudes about: (1) the seriousness of childhood obesity and its consequences; (2) responsibility for addressing obesity; (3) support for prevention policies, and (4) stigma toward obese children. Participants viewing the messages attributed greater responsibility for addressing childhood obesity to the food and beverage industry, schools, and the government, compared to those in the control group. Overweight and female respondents viewing the messages reported lower weight-based stigma compared with overweight and female respondents in the control group, but messages had no effect on healthy weight and male respondents. Messages did not affect attitudes about the seriousness of childhood obesity, its consequences, or support for obesity prevention policies. It will be critical to assess on an ongoing basis how communication campaigns addressing childhood obesity shape public attitudes about obesity prevention. Copyright © 2013 The Obesity Society.

[Media Studies: a diachronic and cross-curricular approach].

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Tomei, G; Di Giorgio, V; Tomei, F; Sancini, A

2011-01-01

Studies on Media have generated analysis and remarks involving many different disciplines. We have just entered the age of Mass Communication. Each media (papers, radio, movie, TV and web too) wants to interpret reality and offer it to its audience. Each message coming from media is sifted and proposed according to the structural and technical characteristics of the media itself (as M.McLuhan said "the medium is the message"). In time there have been interpretations in favour or against as well, as experts detractors or defenders of media; U Eco called them "apocalyptic" and "integrated". In Medicine there are many different pathologies referable to excessive or incorrect utilization of mass-media: obesity due to high-calorie intake caused by sedentary use of TV, anorexia caused by forced imitation of models created by media, anxiety and sleeping disorders in teen-agers caused by watching TV news. Research are being carried out on mental effort due to incorrect use of screen, similar to the research on VDU operators. Categories gathered from Cognitive Ergonomics are suggested to hypothesize models of correct use of media and maybe the capacity of getting free from the influence of media so that aware audience can have a conscious perspective and not the perception of reality based entirely on the use of any media.

The value of fame: preadolescent perceptions of popular media and their relationship to future aspirations.

Science.gov (United States)

Uhls, Yalda T; Greenfield, Patricia M

2012-03-01

In line with Greenfield's (2009) theory of social change and human development, current popular preadolescent TV shows suggest that fame, an individualistic goal, is an important and achievable aspiration (Uhls & Greenfield, 2011). Such messages may be particularly salient for preadolescents, ages 10-12. This study used focus groups and mixed analytic methods (qualitative and quantitative) to examine how popular media, passive and interactive, are interpreted by preadolescents and how their interpretations relate to their media practices and future goals. Quantitative analysis revealed that fame was the number one value, selected as the most important value for participants' future goals significantly more frequently than expected by chance. Qualitative analysis of focus group discourse suggested that (a) youth absorb messages in their media environment regarding fame as a future goal and (b) their interpretations of these messages highlight the importance and value of public recognition. Enacting the value of fame, the majority of preadolescent participants use online video sharing sites (e.g., YouTube) to seek an audience beyond their immediate community. PsycINFO Database Record (c) 2012 APA, all rights reserved.

The Effects of Antismoking Messages From Family, School, and Mass Media on Smoking Behavior and Smoking Intention Among Chinese Adolescents.

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Yu, Shaohua; Koplan, Jeffrey; Eriksen, Michael P; Yao, Shuo; Redmon, Pamela; Song, Julia; Uretsky, Elanah; Huang, Cheng

2015-01-01

The prevalence of adolescent smoking has been increasing rapidly in China. Expanding adolescent exposure to antismoking messages may be an effective approach to prevent tobacco use among this population. Using a cross-sectional sample of 8,444 high school students in four Chinese cities, this study assessed the relation between self-reported exposure to antismoking messages from families, schools, and mass media and the rate of past 30-day smoking and smoking intention among junior and senior high school students. Results from logistic regression suggested that antismoking messages delivered via school and media inhibited both tobacco use and the intention to smoke. The effects of familial warnings about harmful effects of smoking, in contrast, were at best insignificant.

Getting Your Message Across: Mobile Phone Text Messaging

Science.gov (United States)

Beecher, Constance C.; Hayungs, Lori

2017-01-01

Want to send a message that 99% of your audience will read? Many Extension professionals are familiar with using social media tools to enhance Extension programming. Extension professionals may be less familiar with the use of mobile phone text-based marketing tools. The purpose of this article is to introduce SMS (short message system) marketing…

New Media and the Military’s Message

Science.gov (United States)

2007-11-01

Denzin & Lincoln , 2000, p. 5). By combining more than one method, in this case, qualitative personal interviews with both military and media sources, and...the site. Denzin and Lincoln (2000) tell us that the field of qualitative research involves an interpretive approach, meaning that qualitative...analysis of casual relationships between variables, not processes" ( Denzin & Lincoln , 2000, p. 8). While quantitative research could provide statistical

Popular Mobilization Messaging

Directory of Open Access Journals (Sweden)

James Garrison

2017-04-01

Full Text Available This Research Paper examines the Iraqi Popular Mobilization Unit’s (PMU messaging on the organisation’s website and social media platforms through early January 2017 to develop a more nuanced understanding of the PMU’s outlook, both present and future. After providing an overview of the PMU’s media presence online, the paper discusses how the organisation promotes its core narrative: that it is a cross-confessional and patriotic force for the defence of all Iraqis against a brutal and evil IS. The paper then addresses the PMU’s use of messaging to refute the sectarian portrayal of the organisation in some quarters before turning to the way the PMU approaches regional and international states in its media. Finally, the paper summarises the PMU’s messaging strategy and discusses how this strategy implies a less threatening future for the organisation than is often anticipated.

Health-Seeking Influence Reflected by Online Health-Related Messages Received on Social Media: Cross-Sectional Survey.

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Iftikhar, Rahila; Abaalkhail, Bahaa

2017-11-16

Major social networking platforms, such as Facebook, WhatsApp, and Twitter, have become popular means through which people share health-related information, irrespective of whether messages disseminated through these channels are authentic. This study aims to describe the demographic characteristics of patients that may demonstrate their attitudes toward medical information shared on social media networks. Second, we address how information found through social media affects the way people deal with their health. Third, we examine whether patients initiate or alter/discontinue their medications based on information derived from social media. We conducted a cross-sectional survey between April and June 2015 on patients attending outpatient clinics at King Abdulaziz University, Jeddah, Saudi Arabia. Patients who used social media (Facebook, WhatsApp, and Twitter) were included. We designed a questionnaire with closed-ended and multiple-choice questions to assess the type of social media platforms patients used and whether information received on these platforms influenced their health care decisions. We used chi-square test to establish the relationship between categorical variables. Of the 442 patients who filled in the questionnaires, 401 used Facebook, WhatsApp, or Twitter. The majority of respondents (89.8%, 397/442) used WhatsApp, followed by Facebook (58.6%, 259/442) and Twitter (42.3%, 187/442). In most cases, respondents received health-related messages from WhatsApp and approximately 42.6% (171/401) reported ever stopping treatment as advised on a social media platform. A significantly higher proportion of patients without heart disease (P=.001) and obese persons (P=.01) checked the authenticity of information received on social media. Social media messages influenced decision making among patients without heart disease (P=.04). Respondents without heart disease (P=.001) and obese persons (P=.01) were more likely to discuss health-related information

Health-Seeking Influence Reflected by Online Health-Related Messages Received on Social Media: Cross-Sectional Survey

Science.gov (United States)

2017-01-01

Background Major social networking platforms, such as Facebook, WhatsApp, and Twitter, have become popular means through which people share health-related information, irrespective of whether messages disseminated through these channels are authentic. Objective This study aims to describe the demographic characteristics of patients that may demonstrate their attitudes toward medical information shared on social media networks. Second, we address how information found through social media affects the way people deal with their health. Third, we examine whether patients initiate or alter/discontinue their medications based on information derived from social media. Methods We conducted a cross-sectional survey between April and June 2015 on patients attending outpatient clinics at King Abdulaziz University, Jeddah, Saudi Arabia. Patients who used social media (Facebook, WhatsApp, and Twitter) were included. We designed a questionnaire with closed-ended and multiple-choice questions to assess the type of social media platforms patients used and whether information received on these platforms influenced their health care decisions. We used chi-square test to establish the relationship between categorical variables. Results Of the 442 patients who filled in the questionnaires, 401 used Facebook, WhatsApp, or Twitter. The majority of respondents (89.8%, 397/442) used WhatsApp, followed by Facebook (58.6%, 259/442) and Twitter (42.3%, 187/442). In most cases, respondents received health-related messages from WhatsApp and approximately 42.6% (171/401) reported ever stopping treatment as advised on a social media platform. A significantly higher proportion of patients without heart disease (P=.001) and obese persons (P=.01) checked the authenticity of information received on social media. Social media messages influenced decision making among patients without heart disease (P=.04). Respondents without heart disease (P=.001) and obese persons (P=.01) were more likely to

Topicality and impact in social media: diverse messages, focused messengers.

Science.gov (United States)

Weng, Lilian; Menczer, Filippo

2015-01-01

We have a limited understanding of the factors that make people influential and topics popular in social media. Are users who comment on a variety of matters more likely to achieve high influence than those who stay focused? Do general subjects tend to be more popular than specific ones? Questions like these demand a way to detect the topics hidden behind messages associated with an individual or a keyword, and a gauge of similarity among these topics. Here we develop such an approach to identify clusters of similar hashtags in Twitter by detecting communities in the hashtag co-occurrence network. Then the topical diversity of a user's interests is quantified by the entropy of her hashtags across different topic clusters. A similar measure is applied to hashtags, based on co-occurring tags. We find that high topical diversity of early adopters or co-occurring tags implies high future popularity of hashtags. In contrast, low diversity helps an individual accumulate social influence. In short, diverse messages and focused messengers are more likely to gain impact.

Factors influencing message dissemination through social media

Science.gov (United States)

Zheng, Zeyu; Yang, Huancheng; Fu, Yang; Fu, Dianzheng; Podobnik, Boris; Stanley, H. Eugene

2018-06-01

Online social networks strongly impact our daily lives. An internet user (a "Netizen") wants messages to be efficiently disseminated. The susceptible-infected-recovered (SIR) dissemination model is the traditional tool for exploring the spreading mechanism of information diffusion. We here test our SIR-based dissemination model on open and real-world data collected from Twitter. We locate and identify phase transitions in the message dissemination process. We find that message content is a stronger factor than the popularity of the sender. We also find that the probability that a message will be forwarded has a threshold that affects its ability to spread, and when the probability is above the threshold the message quickly achieves mass dissemination.

Forensic Investigation of Social Media and Instant Messaging Services in Firefox OS: Facebook, Twitter, Google+, Telegram, OpenWapp and Line as Case Studies

OpenAIRE

Yusoff, Mohd Najwadi; Dehghantanha, Ali; Mahmod, Ramlan

2017-01-01

Mobile devices are increasingly utilized to access social media and instant messaging services, which allow users to communicate with others easily and quickly. However, the misuse of social media and instant messaging services facilitated conducting different cybercrimes such as cyber stalking, cyber bullying, slander spreading and sexual harassment. Therefore, mobile devices are an important evidentiary piece in digital investigation. In this chapter, we report the results of our investigat...

First impressions: geographic variation in media messages during the first phase of ACA implementation.

Science.gov (United States)

Gollust, Sarah E; Barry, Colleen L; Niederdeppe, Jeff; Baum, Laura; Fowler, Erika Franklin

2014-12-01

Many Americans will learn about the implementation of the Patient Protection and Affordable Care Act (ACA) through the mass media. We examined geographic variation in the volume and content of mass media during the initial two-week rollout of the new health insurance marketplaces in October 2013 across 210 US media markets, using data from the Wesleyan Media Project. We found substantial geographic variation in the volume and tone of insurance product advertisements, political advertisements, and news coverage of the ACA marketplaces. News coverage of the ACA airing in media markets located in states operating federal or partnership marketplaces was more negative than coverage airing in markets located in states running their own marketplaces. Intrastate variation in media volume and content was also substantial and appears distinguishable from the local political climate. Variation in exposure to media messages likely affects public sentiment regarding the ACA and could contribute to geographic differences in insurance enrollment and public perceptions of US health care options. Researchers and policy makers evaluating the implementation of the ACA-and insurance enrollment in the marketplaces in particular-should consider addressing media influences. Copyright © 2014 by Duke University Press.

Best Practices for Suicide Prevention Messaging and Evaluating California's "Know the Signs" Media Campaign.

Science.gov (United States)

Acosta, Joie; Ramchand, Rajeev; Becker, Amariah

2017-09-01

Although communication is a key component of US strategies to prevent suicide and there are a number of marketing campaigns promoting messages that suicide is a preventable public health problem, there has been little evaluation of these campaigns. The study describes the development of a checklist of best practices for suicide prevention communication campaigns and the use of the checklist to evaluate California's investment in "Know the Signs" (KTS-M), a suicide prevention mass media campaign. We conducted a literature review and solicited expert feedback to identify best practices and then used the RAND/UCLA appropriateness method to assess whether KTS-M was consistent with the identified best practices. Overall, experts agreed that KTS-M adhered to most of the 46 checklist items and suggested that the campaign was among the best suicide prevention media campaigns they had observed. The checklist was developed through expert input and literature review and focuses only on media campaigns. Given the nascent state of the evidence about what makes an effective suicide prevention message and the growing number of campaigns, the checklist of best practices reflects one way of promoting quality in this evolving field. The consistency between the experts' comments and their ratings of KTS-M suggests that the checklist may provide important guidance to inform the development of future campaigns and the evaluation of ongoing campaigns.

The message is the message-maker.

Science.gov (United States)

Chalkley, A B

1977-03-01

For those engaged in family planning or other demographic work of an active kind, serious errors can be made and much money and skill wasted unless there is a clear idea of available means of communication. Literacy and media-diffusion figures offer vague parameters, especially in Asia, and the role of spoken communication -- considered key in "illiterate" societies -- is even more difficult to assess. For mass media, the starting point is "diffusion rates" representing numbers of TV sets owned or newspapers sold per 1000 population and so on -- measures of quantity. This article surveys the population growth rates, urban-rural distribution, educational levels, literacy rates, numbers of newspapers bought, radios and TVs owned (per 1000 population) for 12 Asian countries, and discusses their meaning in terms of media use. Chief among the points made are that print media still have an enormous role to play in the developing countries -- newspaper diffusion rates are quite high, even in countries with low urban population (especially India). The quality of electronic media (too often considered the natural "wave of the future" everywhere) varies but is generally not high. Where they are fully developed their role is vital -- but it might be noted that it is the message makers themselves who are most vital. Choosing the right medium and the proper message for it is essential.

Framing risk: communication messages in the Australian and Swedish print media surrounding the 2009 H1N1 pandemic.

Science.gov (United States)

Sandell, Tiffany; Sebar, Bernadette; Harris, Neil

2013-12-01

Australia and Sweden have similar immunisation rates. However, during the 2009 H1N1 pandemic the uptake of immunisation was 60% in Sweden and 18% in Australia. During pandemics, perceptions of risk are largely formed by media communication which may influence the public's response. The study aimed to compare the differences in how the media framed the 2009 H1N1 pandemic message and the associated public perceptions of risk as expressed through the uptake of vaccinations in Australia and Sweden. A qualitative content analysis was conducted on 81 articles from the Australian and Swedish print media: 45 and 36, respectively. The risk of H1N1 was communicated similarly in Australia and Sweden. However, major differences were found in how the Australian and Swedish media framed the pandemic in terms of responsibility, self-efficacy, and uncertainty. In Australia, responsibility was predominantly reported negatively, blaming various organisations for a lack of information, compared to Sweden where responsibility was placed on the community to help protect public health. Furthermore, there was limited self-efficacy measures reported in the Australian media compared to Sweden and Sweden's media was more transparent about the uncertainties of the pandemic. This study affirms the association between the framing of health messages in the media and the public's perception of risk and related behaviour. Governments need to actively incorporate the media into pandemic communication planning.

Coverage of breast cancer in the Australian print media--does advertising and editorial coverage reflect correct social marketing messages?

Science.gov (United States)

Jones, Sandra C

2004-01-01

Early detection of breast cancer by mammographic screening has the potential to dramatically reduce mortality rates, but many women do not comply with screening recommendations. The media are an important source of health information for many women--through both direct social marketing advertisements and indirect dissemination of information via editorial content. This study investigated the accuracy of breast cancer detection messages in the top-selling Australian women's magazines and three weekend newspapers in the six-month period from December 2000 to May 2001 that included any reference to breast cancer and found that current coverage of breast cancer in the Australian print media conveys messages that are unlikely to encourage appropriate screening.

Sustainable Corporate Social Media Marketing Based on Message Structural Features: Firm Size Plays a Significant Role as a Moderator

Directory of Open Access Journals (Sweden)

Moon Young Kang

2018-04-01

Full Text Available Social media has been receiving attention as a cost-effective tool to build corporate brand image and to enrich customer relationships. This phenomenon calls for more attention to developing a model that measures the impact of structural features, used in corporate social media messages. Based on communication science, this study proposes a model to measure the impact of three essential message structural features (interactivity, formality, and immediacy in corporate social media on customers’ purchase intentions, mediated by brand attitude and corporate trust. Especially, social media platforms are believed to provide a good marketing platform for small and medium enterprises (SMEs by providing access to huge audiences at a very low cost. The findings from this study based on a structural equation model suggest that brand attitude and corporate trust have larger impacts on purchase intention for SMEs than large firms. This implies that SMEs with little to no presence in the market should pay more attention to building corporate trust and brand attitude for their sustainable growth.

The media`s reception of the risk associated with radioactive disasters

Energy Technology Data Exchange (ETDEWEB)

Vettenranta, S. [Norwegian University of Science and Technology, Dragvoll (Norway). Dept. of edcation

1996-12-31

There is an urgent need to develop methodologies to examine the response by the media to radioactive disasters. `Reception study` is a new research approach in the field of mass communication, studying how the viewers construct meaning from TV news. This ongoing reception study explores how fifteen respondents, all involved in the Chernobyl disaster in 1986, recall and interpret TV news coverage nine years after the accident. The main aim is to discover how the news affects the recipients` interpretations of a disaster and what kind of thoughts, reactions and associations risk messages provoke in retrospect, in the present and in the beliefs about the future. The initial findings indicate that the Chernobyl news on TV was mainly based on technical rationality, while viewers construct meaning founded on symbolic, cultural rationality. The transmission of catastrophe news is not just a matter of responding to the information needs of the public. Denotative risk messages simultaneously convey connotative, symbolic resonance of risk on a metaphysical level. (author).

Literasi Media dan Interpretasi atas Bencana

Directory of Open Access Journals (Sweden)

Wisnu Martha Adiputra

2008-03-01

Full Text Available One of the most important things facing the disaster is the media literacy of disaster information. This paper will examine the role of literacy of disaster information on disaster event. First, it will explore the theoretical concept of media literacy. Second, it will explore the role of communication technology and understanding of disaster message. Third, it will explore the interpretation skill toward disaster information. Socio-cultural contexts of societal environment are being important to produce the literacy skill toward disaster information.

Social Activity, School-Related Activity, and Anti-Substance Use Media Messages on Adolescent Tobacco and Alcohol Use

OpenAIRE

Moon, Sung Seek; Rao, Uma

2011-01-01

In this article, we present the effects of three hypothesized protective factors: social activities, school-related activities, and anti-substance use media messages on adolescent tobacco and alcohol use. Data were drawn from the “Monitoring the Future” (MTF) research project, which was conducted by the Institute for Social Research at the University of Michigan. The sample included 2,551 twelfth-grade students. The results of the structural equation model showed that exposure to media anti-d...

Little girls in a grown up world: Exposure to sexualized media, internalization of sexualization messages, and body image in 6-9 year-old girls.

Science.gov (United States)

Slater, Amy; Tiggemann, Marika

2016-09-01

Despite widespread public concern about the early sexualization of young girls, as yet there has been little empirical examination of potential negative effects. In the present study a sample of 300 6-9 year-old girls completed individual interviews assessing exposure to sexualized media, internalization of sexualized messages (measured via preference for sexualized clothing), and body image attitudes (body esteem, body dissatisfaction). Exposure to sexualized media was found to be correlated with internalization of sexualization messages, itself correlated with negative body image. The findings provide preliminary evidence that sexualized messages appear to be internalized by very young girls which, in turn, has negative implications for how they feel about their bodies. Copyright © 2016 Elsevier Ltd. All rights reserved.

Using Culturally Sensitive Media Messages to Reduce HIV-associated Sexual Behavior in High-risk African-American Adolescents: Results from a Randomized Trial

Science.gov (United States)

Sznitman, Sharon; Vanable, Peter A.; Carey, Michael P.; Hennessy, Michael; Brown, Larry K.; Valois, Robert F.; Stanton, Bonita F.; Salazar, Laura F.; DiClemente, Ralph; Farber, Naomi; Romer, Daniel

2010-01-01

Purpose To test the long-term effects of a mass media intervention that used culturally and developmentally appropriate messages to enhance HIV-preventive beliefs and behavior of high-risk African-American adolescents. Methods Television and radio messages were delivered over three years in two cities (Syracuse, NY and Macon, GA) that were randomly selected within each of two regionally matched city pairs with the other cities (Providence, RI and Columbia, SC) serving as controls. African American adolescents ages 14 to 17 (N = 1710), recruited in the four cities over a 16-month period, completed audio computer-assisted self-interviews at recruitment and again at 3, 6, 12 and 18-months post-recruitment to assess the long-term effects of the media program. To identify the unique effects of the media intervention, youth who completed at least one follow-up and who did not test positive for any of three sexually transmitted infections at recruitment or at 6 and 12-month follow-up were retained for analysis (N=1346). Results The media intervention reached virtually all of the adolescents in the trial and produced a range of effects including improved normative condom-use negotiation expectancies and increased sex refusal self-efficacy. Most importantly, older adolescents (ages 16-17) exposed to the media program exhibited a less risky age trajectory of unprotected sex than those in the non-media cities. Conclusions Culturally tailored mass media messages delivered consistently over time have the potential to reach a large audience of high-risk adolescents, to support changes in HIV-preventive beliefs, and to reduce HIV-associated risk behaviors among older youth. PMID:21856515

The effectiveness of different approaches to media literacy in modifying adolescents' responses to alcohol.

Science.gov (United States)

Chen, Yi-Chun Yvonnes

2013-01-01

Fearing the negative effect that alcohol advertising might have on adolescents' receptiveness to the consumption of alcohol, health educators have used media literacy as an effective strategy to mitigate the effect of these messages in the media. The present study applied parental mediation to the design and evaluations of a media literacy curriculum that targets alcohol decision-making processes illustrated in the message interpretation process model. The authors conducted a pretest-posttest quasi-experiment of 171 adolescents to examine the effect of a negative evaluative approach and a balanced evaluative approach (a combination of negative and positive evaluative strategies) to media literacy on modifying adolescents' responses to alcohol messages. Results showed that different media literacy approaches had varying degrees of effectiveness on adolescent boys and girls. After receiving a negative media literacy lesson, adolescent boys regarded television characters as less realistic and believed that drinking alcohol had negative consequences. In contrast, adolescent girls benefited more from a balanced evaluative approach as their media skepticism attitude was enhanced. Results suggest that health educators should choose tailored pedagogical approaches that are based on gender to improve decision making regarding alcohol consumption.

Expectancy Theory in Media and Message Selection.

Science.gov (United States)

Van Leuven, Jim

1981-01-01

Argues for reversing emphasis on uses and gratifications research in favor of an expectancy model which holds that selection of a particular medium depends on (1) the expectation that the choice will be followed by a message of interest and (2) the importance of that message in satisfying user's values. (PD)

Mainstream Media and Social Media Reactions to the Discovery of Extraterrestrial Life

Science.gov (United States)

Jones, Morris

The rise of online social media (such as Facebook and Twitter) has overturned traditional top-down and stovepiped channels for mass communications. As social media have risen, traditional media sources have been steadily crippled by economic problems, resulting in a loss of capabilities and credibility. Information can propagate rapidly without the inclusion of traditional editorial checks and controls. Mass communications strategies for any type of major announcement must account for this new media landscape. Scientists announcing the discovery of extraterrestrial life will trigger a multifaceted and unpredictable percolation of the story through the public sphere. They will also potentially struggle with misinformation, rumours and hoaxes. The interplay of official announcements with the discussions of an extraterrestrial discovery on social media has parallels with traditional theories of mass communications. A wide spectrum of different messages is likely to be received by different segments of the community, based on their usage patterns of various media and online communications. The presentation and interpretation of a discovery will be hotly debated and contested within online media environments. In extreme cases, this could lead to "editorial wars" on collaborative media projects as well as cyber-attacks on certain online services and individuals. It is unlikely that a clear and coherent message can be propagated to a near-universal level. This has the potential to contribute to inappropriate reactions in some sectors of the community. Preventing unnecessary panic will be a priority. In turn, the monitoring of online and social media will provide a useful tool for assessing public reactions to a discovery of extraterrestrial life. This will help to calibrate public communications strategies following in the wake of an initial announcement.

Does Internalizing Society and Media Messages Cause Body Dissatisfaction, in Turn Causing Disordered Eating?

Science.gov (United States)

Dye, Heather

2016-01-01

The purpose of this study was to examine the predictive influence that internalization of society and media messages has on body dissatisfaction, as well as the prediction influence that body dissatisfaction has on disordered eating behaviors, such as preoccupation with weight, dieting, and eating restraint. A total of 324 participants completed the demographic questionnaire, the Multidimensional Body Self Relations Questionnaire (Cash, 2001 ), the Sociocultural Attitudes Towards Appearance Questionnaire (Heinberg, Thompson, & Stormer, 1995 ) for women, and the Sociocultural Attitudes Towards Appearance Questionnaire-Revised-Male-Version (Cusumano & Thompson, 1997 ) for men, and the locus of control (Rotter, 1966 ). The results of this study found that high internalization leads to body dissatisfaction, in turn, leading to disordered eating behaviors, such as preoccupation with weight, dieting, and eating restraint. This study proposes the implementation of media literacy and education programs that teach college women and men, girls and boys, to think more critically about the media.

Boys to Men: Sports Media. Messages about Masculinity: A National Poll of Children, Focus Groups, and Content Analysis of Sports Programs and Commercials.

Science.gov (United States)

Messner, Mike; Hunt, Darnell; Dunbar, Michele; Chen, Perry; Lapp, Joan; Miller, Patti

Sports programming plays a significant role in the media messages that American boys receive today. To explore the messages that sports programming presents to its audience, this report relates the findings of a study that analyzed a representative selection of sports programs and their accompanying commercials; also presented are findings from a…

Media Literacy Is the Message.

Science.gov (United States)

Trampiets, Frances

1995-01-01

Highlights the importance of using music, multimedia, video, and computers to enrich and enhance religious education, and of integrating media education into faith formation. Suggests that media literacy plays an important role in increasing awareness of the influence of mass media on society. (DJM)

Cross-tools and cross-media effects

NARCIS (Netherlands)

Voorveld, H.

2013-01-01

Effects of persuasive messages depend on the content of the message itself and on the media or tools that deliver the persuasive messages. Nowadays almost all campaigns make use of multiple media or multiple promotional tools. Therefore, it is important to study so-called cross-media (or

How adolescent girls interpret weight-loss advertising.

Science.gov (United States)

Hobbs, Renee; Broder, Sharon; Pope, Holly; Rowe, Jonelle

2006-10-01

While they demonstrate some ability to critically analyze the more obvious forms of deceptive weight-loss advertising, many girls do not recognize how advertising evokes emotional responses or how visual and narrative techniques are used to increase identification in weight-loss advertising. This study examined how girls aged 9-17 years interpreted magazine advertising, television (TV) advertising and infomercials for weight-loss products in order to determine whether deceptive advertising techniques were recognized and to assess pre-existing media-literacy skills. A total of 42 participants were interviewed in seven geographic regions of the United States. In groups of three, participants were shown seven print and TV advertisements (ads) for weight-loss products and asked to share their interpretations of each ad. Common factors in girls' interpretation of weight-loss advertising included responding to texts emotionally by identifying with characters; comparing and contrasting persuasive messages with real-life experiences with family members; using prior knowledge about nutrition management and recognizing obvious deceptive claims like 'rapid' or 'permanent' weight loss. Girls were less able to demonstrate skills including recognizing persuasive construction strategies including message purpose, target audience and subtext and awareness of economic factors including financial motives, credibility enhancement and branding.

A content analysis of oral health messages in Australian mass media.

Science.gov (United States)

Jones, Kelly; Merrick, Jessica; Beasley, Christine

2015-01-27

Social analysis regarding oral health and oral health promotion are almost non-existent in the Australian context. The usefulness of such exploration lies in framing and informing research methodologies and health promotion initiatives and can improve our understanding of oral health behaviours and their social contexts. We conducted a systematic content analysis of a random sample of popular Australian magazines, newspapers and television shows from May to September 2012. Our sample included the top three best-selling magazines, six weekly newspapers, one from each available Australian state; and the four highest-ranked Australian prime-time television shows and their associated commercials. Data comprised of 72 hours of prime-time television and 14,628 pages of hardcopy media. 71 oral health related media 'incidents' were counted during a five month period. Only 1.5% of incidents referenced fluoride and only two made dietary references. Women were represented almost six times more than men and the majority of oral health related incidents conveyed no social context (63%). Oral health messages conveyed in Australian media fail to provide a social context for preventative or health-promoting behaviours. In light of increased levels of oral disease and retention of natural teeth, more community-based oral health promotion and support for oral health literacy would be prudent in the Australian context. This article is protected by copyright. All rights reserved. This article is protected by copyright. All rights reserved.

RSA Key Development Using Fingerprint Image on Text Message

Science.gov (United States)

Rahman, Sayuti; Triana, Indah; Khairani, Sumi; Yasir, Amru; Sundari, Siti

2017-12-01

Along with the development of technology today, humans are very facilitated in accessing information and Communicate with various media, including through the Internet network . Messages are sent by media such as text are not necessarily guaranteed security. it is often found someone that wants to send a secret message to the recipient, but the messages can be known by irresponsible people. So the sender feels dissappointed because the secret message that should be known only to the recipient only becomes known by the irresponsible people . It is necessary to do security the message by using the RSA algorithm, Using fingerprint image to generate RSA key.This is a solution to enrich the security of a message,it is needed to process images firstly before generating RSA keys with feature extraction.

Skills and Strategies for Media Education.

Science.gov (United States)

Thoman, Elizabeth

1999-01-01

To thrive in our media-saturated culture, children must become media literate and learn five lessons: media messages are constructed by a few for the many; constructions involve creative languages; different people experience the same media message differently; media are primarily profit-driven businesses; and media have embedded values and…

Media literacy for clinicians and parents.

Science.gov (United States)

Villani, V Susan; Olson, Cheryl K; Jellinek, Michael S

2005-07-01

Families and children are in the midst of a media revolution. Television, Internet access, instant messaging, cell phones, and interactive video games are delivering more information for more hours than ever in history. Exposure is occurring at younger and younger ages, often without parental oversight or interpretation. The impact on children is just beginning to be studied. Does media exposure prepare children for the world in which they live or deprive them of critical developmental opportunities? Does the steady display of violence contribute to violent behavior? This article presents a developmental context, discusses the research conducted to date, reviews the recommendations of major organizations, and tries to take a balanced perspective in the midst of a rising tide of media, technology, commercialism, and controversy.

But We're Not Like the People on TV: A Qualitative Examination of How Media Messages are Perceived by Pregnant and Parenting Youth.

Science.gov (United States)

Harrison, Megan E; Clarkin, Chantalle; Worth, Kerry; Norris, Mark L; Rohde, Kristina

2016-03-01

The media has long been established as influential in the formation of youth attitudes. It remains unknown, however, whether popular media depictions of teenage pregnancy and motherhood shape the meanings pregnant and parenting youth (PPY) construct. This study explored PPY's perceptions of media messages portraying PPY. Five focus groups were conducted at three urban centres that service pregnant youth and young parents. Convenience sample of 26 participants was recruited across sites. Focus groups were audio recorded, transcribed verbatim and analyzed thematically. Participants were a mean age of 18.7 years. Participants felt that the storylines in television reality programs featuring PPY were highly incongruent with their lived experiences and that these representations glamorized teenage pregnancy while failing to capture other realities, such as financial hardship. Further, it was felt that such representations informed public opinion and created a double standard for teen parents. Participants felt that healthcare providers were not immune to media messaging; some participants reported withdrawing socially and others delayed accessing health services because of what they perceived as negative media-fuelled public views. This study highlights the need for heightened awareness of the influence of popular media on the portrayal of PPY. Acknowledging and challenging stereotypes of teen pregnancy, as well as initiating dialogue with youth about the impact media has on their lives should be encouraged as a means of facilitating ongoing engagement with health care services.

Effects of media messages on parent-child sexual communication.

Science.gov (United States)

Evans, W Douglas; Davis, Kevin C; Silber Ashley, Olivia; Khan, Munziba

2012-01-01

Parent-child communication about sex is an important reproductive health outcome. Consistent, positive perceptions of communication by parents and children can promote behavioral outcomes such as delaying sexual debut and increasing contraceptive use. The authors investigated whether exposure to messages from the Parents Speak Up National Campaign (PSUNC), a social marketing campaign to promote increased parent-child sexual communication, led to increased children's self-reports of communication. Also, the authors examined whether PSUNC message exposure increased agreement about communication between parents and their children. In a randomized experimental design, the authors surveyed children of parents exposed and not exposed to PSUNC messages. Parents and children completed online instruments asking matched questions about sexual attitudes, beliefs, and communication. The authors matched 394 parents and children for analysis. They used ordinal logistic regression modeling and kappa statistics. Children of parents exposed to PSUNC messages were more likely to (a) report sexual communication than were those not exposed and (b) agree with their parents about extent and content. Parent-child pairs of the same gender, younger pairs, and non-White pairs were more likely to agree. Overall, PSUNC message exposure appears to have promoted more extensive sexual communication. Future research should examine behavioral mechanisms and message receptivity among subgroups of parents and children.

Sugar-sweetened beverages coverage in the British media: an analysis of public health advocacy versus pro-industry messaging.

Science.gov (United States)

Elliott-Green, Alex; Hyseni, Lirije; Lloyd-Williams, Ffion; Bromley, Helen; Capewell, Simon

2016-07-19

To assess the extent of media-based public health advocacy versus pro-industry messaging regarding sugar-sweetened beverages (SSBs). We conducted a systematic analysis to identify and examine all articles regarding SSBs published in all mainstream British print newspapers and their online news websites from 1 January 2014 to 31 December 2014. We initially conducted a brief literature search to develop appropriate search terms and categorisations for grouping and analysing the articles. Articles were then coded according to the publishing newspaper, article type, topic, prominence and slant (pro-SSB or anti-SSB). A contextual analysis was undertaken to examine key messages in the articles. We identified 374 articles published during 2014. The majority of articles (81%) suggested that SSBs are unhealthy. Messaging from experts, campaign groups and health organisations was fairly consistent about the detrimental effects of SSB on health. However, relatively few articles assessed any approaches or solutions to potentially combat the problems associated with SSBs. Only one-quarter (24%) suggested any policy change. Meanwhile, articles concerning the food industry produced consistent messages emphasising consumer choice and individual responsibility for making choices regarding SSB consumption, and promoting and advertising their products. The food industry thus often managed to avoid association with the negative press that their products were receiving. SSBs were frequently published in mainstream British print newspapers and their online news websites during 2014. Public health media advocacy was prominent throughout, with a growing consensus that sugary drinks are bad for people's health. However, the challenge for public health will be to mobilise supportive public opinion to help implement effective regulatory policies. Only then will our population's excess consumption of SSBs come under control. Published by the BMJ Publishing Group Limited. For permission to use

Cultural objects as objects: materiality, urban space, and the interpretation of AIDS campaigns in Accra, Ghana.

Science.gov (United States)

McDonnell, Terence E

2010-05-01

AIDS media lead unexpected lives once distributed through urban space: billboards fade, posters go missing, bumper stickers travel to other cities. The materiality of AIDS campaign objects and of the urban settings in which they are displayed structures how the public interprets their messages. Ethnographic observation of AIDS media in situ and interview data reveal how the materiality of objects and places shapes the availability of AIDS knowledge in Accra, Ghana. Significantly for AIDS organizations, these material conditions often systematically obstruct access to AIDS knowledge for particular groups. Attending to materiality rethinks how scholars assess the cultural power of media.

Improving Type Error Messages in OCaml

OpenAIRE

Charguéraud , Arthur

2015-01-01

International audience; Cryptic type error messages are a major obstacle to learning OCaml or other ML-based languages. In many cases, error messages cannot be interpreted without a sufficiently-precise model of the type inference algorithm. The problem of improving type error messages in ML has received quite a bit of attention over the past two decades, and many different strategies have been considered. The challenge is not only to produce error messages that are both sufficiently concise ...

Toward Predicting Popularity of Social Marketing Messages

Science.gov (United States)

Yu, Bei; Chen, Miao; Kwok, Linchi

Popularity of social marketing messages indicates the effectiveness of the corresponding marketing strategies. This research aims to discover the characteristics of social marketing messages that contribute to different level of popularity. Using messages posted by a sample of restaurants on Facebook as a case study, we measured the message popularity by the number of "likes" voted by fans, and examined the relationship between the message popularity and two properties of the messages: (1) content, and (2) media type. Combining a number of text mining and statistics methods, we have discovered some interesting patterns correlated to "more popular" and "less popular" social marketing messages. This work lays foundation for building computational models to predict the popularity of social marketing messages in the future.

Messages about Sexuality: An Ecological Perspective

Science.gov (United States)

Boone, Tanya L.

2015-01-01

The goal of this two-part study was to identify the perceived influence of sexuality messages from parents, peers, school and the media--four microsystems within the Ecological Model--on emerging adult US college women's sexual attitudes. Findings suggest that parents were the most likely source of the message to "remain abstinent until…

CDC MessageWorks: Designing and Validating a Social Marketing Tool to Craft and Defend Effective Messages.

Science.gov (United States)

Cole, Galen E; Keller, Punam A; Reynolds, Jennifer; Schaur, Michelle; Krause, Diane

2016-03-01

The Centers for Disease Control and Prevention's Division of Cancer Prevention and Control, in partnership with Oak Ridge Associated Universities, designed an online social marketing strategy tool, MessageWorks, to help health communicators effectively formulate messages aimed at changing health behaviors and evaluate message tactics and audience characteristics. MessageWorks is based on the advisor for risk communication model that identifies 10 variables that can be used to predict target audience intentions to comply with health recommendations. This article discusses the value of the MessageWorks tool to health communicators and to the field of social marketing by (1) describing the scientific evidence supporting use of MessageWorks to improve health communication practice and (2) summarizing how to use MessageWorks and interpret the results it produces.

Perceptions of anti-smoking messages amongst high school students in Pakistan

Directory of Open Access Journals (Sweden)

Imam Syed H

2011-02-01

Full Text Available Abstract Background Surveys have provided evidence that tobacco use is widely prevalent amongst the youth in Pakistan. Several reviews have evaluated the effectiveness of various tobacco control programs, however, few have taken into account the perceptions of students themselves regarding these measures. The aim of this study was to determine the most effective anti-smoking messages that can be delivered to high-school students in Pakistan, based on their self-rated perceptions. It also aimed to assess the impact of pictorial/multi-media messages compared with written health warnings and to discover differences in perceptions of smokers to those of non-smokers to health warning messages. Methods This study was carried out in five major cities of Pakistan in private English-medium schools. A presentation was delivered at each school that highlighted the well-established health consequences of smoking using both written health warnings and pictorial/multi-media health messages. Following the presentation, the participants filled out a graded questionnaire form, using which they rated the risk-factors and messages that they thought were most effective in stopping or preventing them from smoking. The Friedman test was used to rank responses to each of the questions in the form. The Wilcoxon Signed Rank test used to analyze the impact of pictorial/multi-media messages over written statements. The Mann Whitney U test was used to compare responses of smokers with those of non-smokers. Results Picture of an oral cavity cancer, videos of a cancer patient using an electronic voice box and a patient on a ventilator, were perceived to be the most effective anti-smoking messages by students. Addiction, harming others through passive smoking and impact of smoking on disposable incomes were perceived to be less effective messages. Pictorial/multi-media messages were perceived to be more effective than written health warnings. Health warnings were perceived as

CDC MessageWorks: Designing and Validating a Social Marketing Tool to Craft and Defend Effective Messages

Science.gov (United States)

Cole, Galen E.; Keller, Punam A.; Reynolds, Jennifer; Schaur, Michelle; Krause, Diane

2016-01-01

The Centers for Disease Control and Prevention’s Division of Cancer Prevention and Control, in partnership with Oak Ridge Associated Universities, designed an online social marketing strategy tool, MessageWorks, to help health communicators effectively formulate messages aimed at changing health behaviors and evaluate message tactics and audience characteristics. MessageWorks is based on the advisor for risk communication model that identifies 10 variables that can be used to predict target audience intentions to comply with health recommendations. This article discusses the value of the MessageWorks tool to health communicators and to the field of social marketing by (1) describing the scientific evidence supporting use of MessageWorks to improve health communication practice and (2) summarizing how to use MessageWorks and interpret the results it produces. PMID:26877714

How peer conversations about HIV/AIDS media messages affect comprehension and beliefs of young South African women

Directory of Open Access Journals (Sweden)

E. Lubinga

2016-01-01

Full Text Available Most existent research on the effects of interpersonal discussions about health campaign messages is based on surveys. In this study, we analysed actual conversations about an HIV/AIDS poster to find out possible effects. Young South African women in 59 dyads (n = 118 participated in conversations about a deliberately puzzling HIV and AIDS poster that cautioned the target group to be faithful to one sexual partner. We measured their comprehension of the poster and beliefs about the message, before and after the conversations. Overall, actual comprehension (AC was low, and we observed a large discrepancy between actual and perceived comprehension. In general, conversations did not improve AC. It proved to be even more probable that a correct interpretation before a conversation turned into an incorrect interpretation than the other way around. However, having a well-informed conversation partner increased the chance of acquiring adequate subsequent comprehension. We found, in general, that conversations did not decrease undesirable beliefs. One important undesirable belief even became reinforced after the conversations. Conversations among peers might be valuable in health campaigns, but our study shows that intended positive effects do not automatically follow.

'He left me a message on Facebook': comparing the risk profiles of self-harming patients who leave paper suicide notes with those who leave messages on new media.

Science.gov (United States)

Barrett, Jessica R; Shetty, Hitesh; Broadbent, Matthew; Cross, Sean; Hotopf, Matthew; Stewart, Robert; Lee, William

2016-05-01

In cases of non-fatal self-harm, suicide notes are a major risk factor for repeated self-harm and suicide. Suicide notes can now be left on new media services, emails or text messages, as well as on paper. In a group of people who had harmed themselves, we aimed to compare new media note-leavers with paper note-leavers and characterise these groups demographically and by risk factors. Clinical notes of patients who presented with non-fatal self-harm to two London emergency departments were anonymously searched for mentions of new media use. These were categorised and risk factors were compared for those who had left a new media note, a paper note, or no note to establish differences in risk of note-leaving. New media note-leaving was associated with younger age and substance use; both risk factors for repeated self-harm. However, suicidal intent remained highest in paper note-leavers. Paper note-leavers remain at greatest risk, however new media note leaving is still correlated with risk factors related to repeated self-harm and suicide. Clinicians should enquire about new media use during emergency department assessments of self-harm. None. © The Royal College of Psychiatrists 2016. This is an open access article distributed under the terms of the Creative Commons Non-Commercial, No Derivatives (CC BY-NC-ND) licence.

Interpretive Media Study and Interpretive Social Science.

Science.gov (United States)

Carragee, Kevin M.

1990-01-01

Defines the major theoretical influences on interpretive approaches in mass communication, examines the central concepts of these perspectives, and provides a critique of these approaches. States that the adoption of interpretive approaches in mass communication has ignored varied critiques of interpretive social science. Suggests that critical…

Real Time Assessment of Young Adults' Attitudes toward Tobacco Messages.

Science.gov (United States)

Hébert, Emily T; Vandewater, Elizabeth A; Businelle, Michael S; Harrell, Melissa B; Kelder, Steven H; Perry, Cheryl L

2018-01-01

We used ecological momentary assessment (EMA) to examine young adults' attitudes towards pro-tobacco messages encountered in real time and their association with intentions to use tobacco. Young adults (N = 92, ages 18-29) recorded sightings of marketing or social media related to tobacco in real time via mobile app for 28 days. Participants reported message characteristics, their attitudes towards the message, and intentions to use the depicted product for each submission. We used generalized linear mixed models to examine factors related to attitude towards message and intentions to use tobacco. Messages depicting e-cigarettes (p < .001) or hookah (p < .05) were associated with significantly more favorable attitudes compared with traditional cigarettes. Positive attitude towards the message was significantly associated with intention to use the depicted product (p < .001). Messages depicting e-cigarettes and hookah were significantly associated with higher intention to use. Message source was not significantly related to attitudes towards the message or product use intentions. Marketing featuring e-cigarettes and hookah is an important target for future regulation. Given that pro-tobacco and e-cigarette messages are prevalent online, future research should consider the Internet and social media as important venues for counter-marketing and intervention efforts.

Erasing the Scarlet Letter: How Positive Media Messages about Sex Can Lead to Better Sexual Health among College Men and Women

Science.gov (United States)

Johnson, Erika K.

2017-01-01

This study explores how positive media messages about sex can lead to better sexual health among young adults (college students at a large university, N = 228) by de-emphasizing sensation seeking, condom embarrassment, and stigma. Employing social learning theory and normative influence frameworks, the research found that college-age women had…

Image and Issue Political Information: Message Content or Interpretation?

Science.gov (United States)

Johnston, Deirdre D.

1989-01-01

Explores the existence of a cognitive bias that affects an individual's processing of political advertisements. Finds that whether voters see messages as issue or image material depends on their predisposition. (RS)

The impact of health education transmitted via social media or text messaging on adolescent and young adult risky sexual behavior: a systematic review of the literature.

Science.gov (United States)

Jones, Krista; Eathington, Patricia; Baldwin, Kathleen; Sipsma, Heather

2014-07-01

Despite the increased use of social media and text messaging among adolescents, it is unclear how effective education transmitted via these mechanisms is for reducing sexual risk behavior. Accordingly, we conducted a systematic review of the literature to examine the effectiveness of social media and text messaging interventions designed to increase sexually transmitted disease (STD) knowledge, increase screening/testing, decrease risky sexual behaviors, and reduce the incidence of STDs among young adults aged 15 through 24 years. Eleven studies met our inclusion criteria. Most of the included studies used a control group to explore intervention effects and included both young men and women. Sample sizes ranged from 32 to 7606 participants, and follow-up periods ranged between 4 weeks and 12 months. These studies provide preliminary evidence indicating that social media and text messaging can increase knowledge regarding the prevention of STDs. These interventions may also affect behavior, such as screening/testing for STDs, sexual risk behaviors, and STD acquisition, but the evidence for effect is weak. Many of these studies had several limitations that future research should address, including a reliance on self-reported data, small sample sizes, poor retention, low generalizability, and low analytic rigor. Additional research is needed to determine the most effective and engaging approaches for young men and women.

Mental health message appeals and audience engagement: Evidence from Australia.

Science.gov (United States)

Yap, Jo En; Zubcevic-Basic, Nives; Johnson, Lester W; Lodewyckx, Michaela A

2017-09-07

Social media platforms are increasingly used to disseminate social marketing messages about mental health and wellbeing. This study presents a range of message appeals used in social media enabled mental health promotion and stigma reduction messages. Furthermore, it examines the relationship between the type of message appeals and audience engagement. A content analysis of 65 organisation-generated YouTube videos about depression and anxiety and stigma reduction was conducted. The most utilised message appeal was Sorrow, followed by Affiliation, Ease/Convenience, Hope, Humour, Guilt/Shame, Heroic/Successful, and Fear. Multiple regression analysis was used to examine the relationship between the type of message appeals and audience engagement in terms of the number of likes, comments, and shares. The analysis revealed that Sorrow is the most useful message appeal for generating audience comments. However, Sorrow is negatively associated with the number of likes and shares. The results suggest that mental health promotion messages may engage a larger audience through Affiliation and Hope as they have a positive impact on the number of shares. This could, in effect, turn audiences into vocal advocates for mental health promotion and stigma reduction messages. © The Author 2017. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

Calcium, Vitamin D, Iron, and Folate Messages in Three Canadian Magazines.

Science.gov (United States)

Cooper, Marcia; Zalot, Lindsay; Wadsworth, Laurie A

2014-12-01

Data from the Canadian Community Health Survey showed that calcium, vitamin D, iron, and folate are nutrients of concern for females 19-50 years of age. The study objectives were to assess the quantity, format, and accuracy of messages related to these nutrients in selected Canadian magazines and to examine their congruency with Canadian nutrition policies. Using content analysis methodology, messages were coded using a stratified sample of a constructed year for Canadian Living, Chatelaine, and Homemakers magazines (n = 33) from 2003-2008. Pilot research was conducted to assess inter-coder agreement and to develop the study coding sheet and codebook. The messages identified (n = 595) averaged 18 messages per magazine issue. The most messages were found for calcium, followed by folate, iron, and vitamin D, and the messages were found primarily in articles (46%) and advertisements (37%). Overall, most messages were coded as accurate (82%) and congruent with Canadian nutrition policies (90%). This research demonstrated that the majority of messages in 3 Canadian magazines between 2003 and 2008 were accurate and reflected Canadian nutrition policies. Because Canadian women continue to receive much nutrition information via print media, this research provides important insights for dietitians into media messaging.

Boost Your Body: Self-Improvement Magazine Messages Increase Body Satisfaction in Young Adults.

Science.gov (United States)

Veldhuis, Jolanda; Konijn, Elly A; Knobloch-Westerwick, Silvia

2017-02-01

The verbal messages that contextualize exposure to idealized body imagery may moderate media users' body satisfaction. Such contextualizing verbal messages often take the form of social comparison motives in fashion magazines, while body dissatisfaction is an important mechanism underlying various body image-related health issues like depression and unbalanced weight status. Hence, the present study applied social comparison motives as induced through magazine cover messages. Hypotheses were tested in an experimental design with social comparison motives (self-improvement vs. self-evaluation vs. control) and recipient gender as between-subjects factors and body satisfaction as within-subjects factor (N = 150). Results showed that self-improvement messages accompanying ideal body media models increased body satisfaction, compared to control messages and baseline measures. In contrast, the self-evaluation messages did not impact body satisfaction. Results imply that inconsistencies regarding effects from exposure to idealized body imagery are explained by the context in which media images are portrayed, evoking differential social comparison motives. Moreover, the findings imply that health communication interventions can use verbal messages on body improvement as helpful tools, if they draw on social comparison motives effectively.

When communications collide with recipients' actions: effects of post-message behavior on intentions to follow the message recommendation.

Science.gov (United States)

Albarracín, Dolores; Cohen, Joel B; Kumkale, G Tarcan

2003-07-01

Two experiments investigated the processes through which post-message behavior (e.g., noncompliance) influences resistance to the message. Participants in Experiment 1 read preventive, consumer-education messages that either opposed the consumption of an alcohol-like product or recommended moderation. Half of the participants then tried the product, whereas the remaining participants performed a filler task. In the absence of trial, the two messages had the same effect. However, recipients of the abstinence-promoting preventive message who tried the product had stronger intentions to use the product in the future than recipients of the moderation message. This finding suggests that assessments of message impact may be inadequate unless an opportunity for trial is also provided. Results are interpreted in terms of self-perception and cognitive dissonance and contrasted from psychological reactance.

When Communications Collide With Recipients’ Actions: Effects of Post-Message Behavior on Intentions to Follow the Message Recommendation

Science.gov (United States)

Albarracín, Dolores; Cohen, Joel B.; Kumkale, G. Tarcan

2013-01-01

Two experiments investigated the processes through which post-message behavior (e.g., noncompliance) influences resistance to the message. Participants in Experiment 1 read preventive, consumer-education messages that either opposed the consumption of an alcohol-like product or recommended moderation. Half of the participants then tried the product, whereas the remaining participants performed a filler task. In the absence of trial, the two messages had the same effect. However, recipients of the abstinence-promoting preventive message who tried the product had stronger intentions to use the product in the future than recipients of the moderation message. This finding suggests that assessments of message impact may be inadequate unless an opportunity for trial is also provided. Results are interpreted in terms of self-perception and cognitive dissonance and contrasted from psychological reactance. PMID:15018672

Are media still the message? A comparative study of high and low involvement brands in Serbia

Directory of Open Access Journals (Sweden)

Jovanović Neda

2006-01-01

Full Text Available The aim of this study is to investigate the importance of media choice for branding of high and low involvement products. Given the magnitude of branding today and the complexity of the media environment, the lack of modern studies comparing different media from the consumers' perspective especially in different cultural settings, is both profound and surprising. Studies of Larkin (1978 and Stephens (1981 are not only outdated but also US-specific. Furthermore, although McLuhan (2002 has famously claimed that the medium is the message, there is no contemporary marketing study examining this claim in relation to major branding elements such as brand awareness perceived quality, brand attitude, and brand image. The study's major contribution is that it attempts to fill in this research gap by investigating if and how consumers differentiate brands, with respect to the media that they appear in. A comparison between low and high involvement brands was considered apparent for a more comprehensive research approach. This study is a deductive and a quantitative one. Sample consisted of 160 respondents in Serbia, ranging from 18 to 59 years old, and the data collection method was a self-administered e-mail questionnaire. Major findings suggest that different media indeed affect various aspects of branding, with magazines favoring most of brand image characteristics, and television favoring brand awareness. However, analysis also indicated a clustering of television, magazine, and outdoor as media with similar scores in almost every aspect. This clustering has the potential to affect both branding and media planning decisions. Internet is found to be a promising medium for the future in Serbia but not so much for the present.

Tendency to Message Delivery in Internet Viral Marketing

OpenAIRE

Mostafa Ghazizadeh; Ahmad Sardari; Seyyed Reza Shojaee; Mehdi Samizadeh

2011-01-01

Abstract The main goal of this research is to review and determine the factors associated with tendency to forward the marketing messages in viral marketing plans of Fast-food industries. In other words, in this study, the effects of three critical determinants, i.e. commercial intention, attractiveness, and media richness have been examined on receivers' intention to forward marketing message in Tehran, Isfahan and Shiraz. Findings imply that receivers’ attitude toward the message has pos...

The media's reception of the risk associated with radioactive disasters

International Nuclear Information System (INIS)

Vettenranta, S.

1996-01-01

There is an urgent need to develop methodologies to examine the response by the media to radioactive disasters. 'Reception study' is a new research approach in the field of mass communication, studying how the viewers construct meaning from TV news. This ongoing reception study explores how fifteen respondents, all involved in the Chernobyl disaster in 1986, recall and interpret TV news coverage nine years after the accident. The main aim is to discover how the news affects the recipients' interpretations of a disaster and what kind of thoughts, reactions and associations risk messages provoke in retrospect, in the present and in the beliefs about the future. The initial findings indicate that the Chernobyl news on TV was mainly based on technical rationality, while viewers construct meaning founded on symbolic, cultural rationality. The transmission of catastrophe news is not just a matter of responding to the information needs of the public. Denotative risk messages simultaneously convey connotative, symbolic resonance of risk on a metaphysical level. (author)

Can Heterosexist Music Cause Hiring Discrimination Against Sexual Minority Men? Testing the Effects of Prejudicial Media Messages.

Science.gov (United States)

Binder, Kevin; Ward, L Monique

2016-01-01

Workplace heterosexism is a pervasive issue affecting lesbian, gay, bisexual, and transgender (LGBT) employees. This study investigated the influence of heterosexist media on hiring decisions by exposing 171 heterosexual undergraduate men to heterosexist rap music, nonheterosexist rap music, or no music and measuring their evaluations of a heterosexual and gay male professorial job applicant immediately afterward. As expected, participants exposed to the heterosexist music provided lower evaluations of the gay applicant than those exposed to no music, for two of the eight dimensions measured. Also, participants exposed to heterosexist messages were less willing to recommend and meet one-on-one with a gay candidate than a heterosexual one. Music condition effects remained, even with demographic factors controlled. These findings suggest that media heterosexism may affect hiring decisions for GBT men and may also influence the treatment of these men in a workplace environment.

Grounding in Instant Messaging

Science.gov (United States)

Fox Tree, Jean E.; Mayer, Sarah A.; Betts, Teresa E.

2011-01-01

In two experiments, we investigated predictions of the "collaborative theory of language use" (Clark, 1996) as applied to instant messaging (IM). This theory describes how the presence and absence of different grounding constraints causes people to interact differently across different communicative media (Clark & Brennan, 1991). In Study 1, we…

The Dual Role of Media Internalization in Adolescent Sexual Behavior.

Science.gov (United States)

Rousseau, Ann; Beyens, Ine; Eggermont, Steven; Vandenbosch, Laura

2017-08-01

Sexualizing media content is prevalent in various media types. Sexualizing media messages and portrayals emphasize unattainable body and appearance ideals as the primary components of sexual desirability. The internalization of these ideals is positively related to self-objectification and sexual body consciousness. In turn, self-objectification and sexual body consciousness affect adolescents' sexual behavior, albeit in opposing directions. While objectifying self-perceptions are linked to higher levels of sexual behavior, body consciousness during physical intimacy is linked to lower levels of sexual behavior. Based on this knowledge, the present three-wave panel study of 824 Belgian, predominant heterosexual adolescents (M age  = 15.33; SD = 1.45) proposes a dual-pathway model that investigates two different pathways through which the internalization of media ideals may impact adolescents' sexual behavior. An inhibitory pathway links media internalization to lower levels of sexual behavior through sexual body consciousness, and a supportive pathway links media internalization to higher levels of sexual behavior through self-objectification. Structural equation analyses supported the proposed dual-pathway, showing that the impact of media internalization on adolescents' sexual behavior proceeds through an inhibitory pathway and a supportive pathway. Regarding the supportive pathway, media internalization (W1) positively predicted sexual behavior (W3), through valuing appearance over competence (W2). Regarding the inhibitory pathway, media internalization (W1) positively predicted body surveillance, which, in turn, positively predicted sexual body consciousness (all W2). Sexual body consciousness (W2) is negatively related to sexual behavior (W3). From a sexual developmental perspective, these findings emphasize the importance of guiding adolescents in interpreting and processing sexualizing media messages.

Manipulative Use of Short Messaging Service (SMS Text Messages by Nigerian Telecommunications Companies

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Ayoola, Kehinde A.

2014-02-01

Full Text Available This paper is an application of Relevance Theory for the interpretation of short messaging service (SMS text messages emanating from Nigerian telecommunications companies to their subscribers. The aim of the research was to identify and describe the manipulative strategies employed by Nigerian telecommunications companies to induce subscribers to part with their money through sales promotion lotteries. 100 SMS texts were purposively extracted from the cell phones of randomly selected residents of Lagos Nigeria who had received promotional SMS text messages from three major Nigerian telecommunications companies. Using Sperber and Wilson's Relevance Theory (1995 as its theoretical framework, the paper described the manipulative use of SMS by Nigerian telecommunications companies. The analysis revealed that SMS text messages were encoded to achieve maximization of relevance through explicature and implicature; contextual implication and strengthening; and the reduction of processing effort through violating the maxim of truthfulness and the creative use of graphology. The paper concludes that SMS text-messages were used manipulatively by Nigerian telecommunications companies to earn indirect income from sales promotion lottery.

Physical activity promotion through the mass media: inception, production, transmission and consumption.

Science.gov (United States)

Finlay, Sara-Jane; Faulkner, Guy

2005-02-01

Evaluations of physical activity and health media campaigns have been limited and ignore the complex process of communication and the socially constructed nature of news messages. A systematic search strategy was conducted of the literature which was then assessed from two perspectives. First, studies since 1998 were reviewed for their success in impacting message recall and behavior change. Second, employing a critical media studies perspective the papers were assessed for the presence of a more sophisticated understanding of the media processes of inception, transmission and reception. Overall, recent studies support mass media interventions in influencing short-term physical activity message recall and to a lesser extent associated changes in physical activity knowledge. However, the majority of the papers were found to follow a social marketing or media advocacy theory of media promotion with little in-depth consideration of the comprehensive media processes involved in creating media messages and meaning. Simplistic understandings of media transmission dominate in assessing physical activity and health media campaigns. Fuller understandings of the success of media campaigns, the recall of media messages or associated behaviour change can only truly be understood through the application of a more sophisticated form of media analysis.

Innovations and Reproduction in Second Language (L2 New Media: A Discursive- Semiotic Study of Selected SMS Text Messages in Nigeria

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Tunde Opeibi

2013-03-01

Full Text Available Since the turn of the new millennium, the new media has continued to alter the communication configuration in modern societies. The social media tools have been influencing the way we interact and communicate. These wireless networks have confirmed that our world has indeed become a global village by creating a superhighway for communication possibilities never witnessed in human history. While scholars  have explored the roles of  some of the new media platforms e.g. Facebook  blogging, and twitter for private and public discourses(e.g., Taiwo, 2010; Presley, 2010, 2012,  previous studies in the use of SMS in Nigeria have concentrated more on sociolinguistic, lexical, or morpho-syntactic  features of text messages (e.g., Awonusi, 2004; Chiluwa, 2010. The present study, however, considers aspects of the new media discourse strategies as resources in a second language setting that demonstrate users’ bilingual creativity. It adopts a discursive-semiotic approach in its analytical paradigm to examine how participants, sharing the mobile protocols, deploy linguistic and non-linguistic facilities as well as contextual resources to create relationship and to enact meaning. The approaches of Discourse Analysis (DA and Semiotics (Schiffrin, 1994; Chandler, 2001 as well as insight from Computer-Mediated Communication (CMC, and Computer-Mediated Discourse Analysis (CMDA(Herring 2001, 2004;  O’Riley, 2005;  Herring, 2007 provide the theoretical underpinning for this study.  CMC and CMDA, for instance, have been used as tool kits to study and   to explain how the new media technologies influence the strategies with which language users within a given virtual sphere engage a wide range of audience through the virtual protocols. The study finds that the use of text messages has opened up creative ways of deploying the resources of a non-native language (English among bilinguals in Nigeria. The outcome of this innovative and reproduction process

Designing Microblog Direct Messages to Engage Social Media Users With Suicide Ideation: Interview and Survey Study on Weibo.

Science.gov (United States)

Tan, Ziying; Liu, Xingyun; Liu, Xiaoqian; Cheng, Qijin; Zhu, Tingshao

2017-12-12

While Web-based interventions can be efficacious, engaging a target population's attention remains challenging. We argue that strategies to draw such a population's attention should be tailored to meet its needs. Increasing user engagement in online suicide intervention development requires feedback from this group to prevent people who have suicide ideation from seeking treatment. The goal of this study was to solicit feedback on the acceptability of the content of messaging from social media users with suicide ideation. To overcome the common concern of lack of engagement in online interventions and to ensure effective learning from the message, this research employs a customized design of both content and length of the message. In study 1, 17 participants suffering from suicide ideation were recruited. The first (n=8) group conversed with a professional suicide intervention doctor about its attitudes and suggestions for a direct message intervention. To ensure the reliability and consistency of the result, an identical interview was conducted for the second group (n=9). Based on the collected data, questionnaires about this intervention were formed. Study 2 recruited 4222 microblog users with suicide ideation via the Internet. The results of the group interviews in study 1 yielded little difference regarding the interview results; this difference may relate to the 2 groups' varied perceptions of direct message design. However, most participants reported that they would be most drawn to an intervention where they knew that the account was reliable. Out of 4222 microblog users, we received responses from 725 with completed questionnaires; 78.62% (570/725) participants were not opposed to online suicide intervention and they valued the link for extra suicide intervention information as long as the account appeared to be trustworthy. Their attitudes toward the intervention and the account were similar to those from study 1, and 3 important elements were found

New Texts, New Tools: An Argument for Media Literacy.

Science.gov (United States)

McBrien, J. Lynn

1999-01-01

Adults cannot adequately prevent their children from observing media messages. Students are actually safer if they are educated about analyzing and assessing unsavory messages for themselves. Appropriate media-literacy pedagogy involves five essential elements: background, tools, deconstruction of media techniques, product evaluation, and original…

Parental mediation of media messages does matter: more interaction about objectionable content is associated with emerging adults' sexual attitudes and behaviors.

Science.gov (United States)

Radanielina-Hita, Marie Louise

2015-01-01

An online survey of undergraduates explored the effects of recalled parent-child interaction regarding media on their critical thinking skills, beliefs about alcohol and sex, and current reports of attitudes and risky sexual behaviors. Students from a northwestern university completed the questionnaire three times during the fall of 2011. Effective parental mediation was found to be a protective factor against the negative effects of objectionable content on sexual attitudes and behaviors through its effect on critical thinking toward media content and expectancies. Participants whose parents critiqued media portrayals reported a higher level of critical thinking. More critical orientation toward media decreased the effects of objectionable content on expectancies and sexual behaviors. On the other hand, participants whose parents endorsed media portrayals reported lower levels of critical thinking. Developing critical thinking toward media is an effective approach to helping young people make good decisions about their health. Although viewers' understanding of media content may be biased by the emotional aspect of decision making, critical thinking was shown to decrease the appeal of mediated messages on behaviors. Parents play an important role in developing children's critical thinking skills, and those who mediate their children's media use can establish behaviors that will prove beneficial to their children later in life.

Juggling with media : The consequences of media multitasking for adolescent development

NARCIS (Netherlands)

van der Schuur, W.A.

2018-01-01

More than ever, adolescents juggle with media. They use multiple media simultaneously, for example, they send text messages to their friends while watching a movie. In addition, they use media during academic and social activities, such as watching YouTube videos while doing homework. Although this

Social media fingerprints of unemployment.

Science.gov (United States)

Llorente, Alejandro; Garcia-Herranz, Manuel; Cebrian, Manuel; Moro, Esteban

2015-01-01

Recent widespread adoption of electronic and pervasive technologies has enabled the study of human behavior at an unprecedented level, uncovering universal patterns underlying human activity, mobility, and interpersonal communication. In the present work, we investigate whether deviations from these universal patterns may reveal information about the socio-economical status of geographical regions. We quantify the extent to which deviations in diurnal rhythm, mobility patterns, and communication styles across regions relate to their unemployment incidence. For this we examine a country-scale publicly articulated social media dataset, where we quantify individual behavioral features from over 19 million geo-located messages distributed among more than 340 different Spanish economic regions, inferred by computing communities of cohesive mobility fluxes. We find that regions exhibiting more diverse mobility fluxes, earlier diurnal rhythms, and more correct grammatical styles display lower unemployment rates. As a result, we provide a simple model able to produce accurate, easily interpretable reconstruction of regional unemployment incidence from their social-media digital fingerprints alone. Our results show that cost-effective economical indicators can be built based on publicly-available social media datasets.

Development of a smoking prevention mass media program using diagnostic and formative research.

Science.gov (United States)

Worden, J K; Flynn, B S; Geller, B M; Chen, M; Shelton, L G; Secker-Walker, R H; Solomon, D S; Solomon, L J; Couchey, S; Costanza, M C

1988-09-01

The process of developing a mass media campaign to prevent smoking among adolescents is described in detail. This campaign supplements a school smoking prevention program and shares educational objectives with the school program but is otherwise independent. It comprises various television and radio 30- and 60-sec "spot" messages. The campaign development process includes identifying educational objectives and strategies for appealing to young people; conducting diagnostic surveys and focus groups to determine target audience interests and perceptions about smoking and media content; suggesting approaches to producers to create preliminary television and radio messages for testing; conducting formative pretests with target groups to select optimal messages and suggest improvements to those messages; producing final messages for media presentation; and developing a media exposure plan to place messages in local media at optimal times for reception by target audiences. The media campaign is being evaluated in a 5-year project with 5,500 adolescents in four communities to determine the additional effect of mass media over a school program alone in preventing smoking.

Crafting a Real-Time Information Aggregator for Mobile Messaging

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Jenq-Shiou Leu

2010-01-01

Full Text Available Mobile messaging is evolving beyond SMS (Short Message Service text messaging with the introduction of MMS (Multimedia Messaging Service. In the past, such a scheme is used for peer-to-peer communication. Messages are generally displayed on a cellular phone with a limited-sized screen. However, such a visualizing process is not suitable to broadcast real-time SMS/MMS messages to people in public. To facilitate the instancy and publicity, we develop a real-time information aggregator—Visualizing SMS and MMS Messages System (VSMMS—to realize the concept by integrating SMS and MMS messaging over GSM/GPRS/UMTS onto a remote display device. The device exhibits messages on a larger display device in public. VSMMS features a revolutionized variation of mass media broadcasting. In this paper, we practically illustrate how to design and implement VSMMS and use a M/M/1 model to conduct a theoretical analysis about the message delay in the system queue. Meanwhile, we make an empirical performance evaluation about the message transmission time over different networks.

Countering Islamic State Messaging Through “Linkage-Based” Analysis

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J.M. Berger

2017-08-01

Full Text Available The Islamic State’s recent losses on the battlefield, including significant casualties within its media and propaganda division, offer a unique opportunity to inject competing and alternative messages into the information space. This paper proposes that the content of such messages should be guided by a linkage-based analysis of existing Islamic State messaging. A linkage-based analysis of a top-level 2017 audio message by Islamic State spokesperson Abu Hasan al Muhajir offers several potential insights into crafting effective content for competing and alternative messages. A comparison of the 2017 work to earlier Islamic State messaging also reveals specific opportunities to undermine the credibility of the organisation’s broader propaganda programme by highlighting the organisation’s repeated failure to follow through on its extravagantly promised commitment to achieving its stated goals.

Social Media as Collaborative Media in Workplace Learning

Science.gov (United States)

Thomas, Kristopher J.; Akdere, Mesut

2013-01-01

As a result of rapid changes in technology, much is discussed about the use of social media in branding, marketing, and in general corporate communications. The intensity with which social media tools--blogs, wikis, Twitter, instant messaging (IM) and Facebook, among others--have proliferated is staggering. Increasingly important is the role of…

Evaluation of Sexual Communication Message Strategies

Science.gov (United States)

2011-01-01

Parent-child communication about sex is an important proximal reproductive health outcome. But while campaigns to promote it such as the Parents Speak Up National Campaign (PSUNC) have been effective, little is known about how messages influence parental cognitions and behavior. This study examines which message features explain responses to sexual communication messages. We content analyzed 4 PSUNC ads to identify specific, measurable message and advertising execution features. We then develop quantitative measures of those features, including message strategies, marketing strategies, and voice and other stylistic features, and merged the resulting data into a dataset drawn from a national media tracking survey of the campaign. Finally, we conducted multivariable logistic regression models to identify relationships between message content and ad reactions/receptivity, and between ad reactions/receptivity and parents' cognitions related to sexual communication included in the campaign's conceptual model. We found that overall parents were highly receptive to the PSUNC ads. We did not find significant associations between message content and ad reactions/receptivity. However, we found that reactions/receptivity to specific PSUNC ads were associated with increased norms, self-efficacy, short- and long-term expectations about parent-child sexual communication, as theorized in the conceptual model. This study extends previous research and methods to analyze message content and reactions/receptivity. The results confirm and extend previous PSUNC campaign evaluation and provide further evidence for the conceptual model. Future research should examine additional message content features and the effects of reactions/receptivity. PMID:21599875

Evaluation of Sexual Communication Message Strategies

Directory of Open Access Journals (Sweden)

Khan Munziba

2011-05-01

Full Text Available Abstract Parent-child communication about sex is an important proximal reproductive health outcome. But while campaigns to promote it such as the Parents Speak Up National Campaign (PSUNC have been effective, little is known about how messages influence parental cognitions and behavior. This study examines which message features explain responses to sexual communication messages. We content analyzed 4 PSUNC ads to identify specific, measurable message and advertising execution features. We then develop quantitative measures of those features, including message strategies, marketing strategies, and voice and other stylistic features, and merged the resulting data into a dataset drawn from a national media tracking survey of the campaign. Finally, we conducted multivariable logistic regression models to identify relationships between message content and ad reactions/receptivity, and between ad reactions/receptivity and parents' cognitions related to sexual communication included in the campaign's conceptual model. We found that overall parents were highly receptive to the PSUNC ads. We did not find significant associations between message content and ad reactions/receptivity. However, we found that reactions/receptivity to specific PSUNC ads were associated with increased norms, self-efficacy, short- and long-term expectations about parent-child sexual communication, as theorized in the conceptual model. This study extends previous research and methods to analyze message content and reactions/receptivity. The results confirm and extend previous PSUNC campaign evaluation and provide further evidence for the conceptual model. Future research should examine additional message content features and the effects of reactions/receptivity.

Age Differences in Children's Perceptions of Message Intent: An Exploratory Study.

Science.gov (United States)

Blosser, Betsy J.; Roberts, Donald F.

To determine when and how children begin to differentiate among messages with different goals and to examine whether such differentiation leads to differences in interpretational strategies, 90 children between the ages of 4 and 11 viewed each of five different television messages representing four different message types. The types were: (1)…

The universal imperial power of the Christian Text and yet the vulnerability of its message

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Johann-Albrecht Meylahn

2017-04-01

Full Text Available Is there anything outside the Christian Text or is the Christian Text all there is? The article will argue that the Christian Text has formed and shaped Western thinking to such an extent that it is impossible to think in the global world, co-created by various Western texts, without Christianity. The fact that the West colonised the world, and that today the Western media dominates the language of the global village, makes it nearly impossible to think outside the Christian Text and thus the universal domination by the Text. This article will first argue that for the Western-influenced world, there is nothing beyond the Christian Texts, and then it will argue that although this Text has universal (global dominance, there is an interpretation of its central message as a message of weakness and vulnerability, which challenges (deconstructs its imperialism. This leads towards the question: what is a possible praxis of such a universal and ‘imperial’ Text with its message of vulnerable weakness, specifically from a post-colonial context like South Africa?

Engineered cell-cell communication via DNA messaging

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Ortiz Monica E

2012-09-01

Full Text Available Abstract Background Evolution has selected for organisms that benefit from genetically encoded cell-cell communication. Engineers have begun to repurpose elements of natural communication systems to realize programmed pattern formation and coordinate other population-level behaviors. However, existing engineered systems rely on system-specific small molecules to send molecular messages among cells. Thus, the information transmission capacity of current engineered biological communication systems is physically limited by specific biomolecules that are capable of sending only a single message, typically “regulate transcription.” Results We have engineered a cell-cell communication platform using bacteriophage M13 gene products to autonomously package and deliver heterologous DNA messages of varying lengths and encoded functions. We demonstrate the decoupling of messages from a common communication channel via the autonomous transmission of various arbitrary genetic messages. Further, we increase the range of engineered DNA messaging across semisolid media by linking message transmission or receipt to active cellular chemotaxis. Conclusions We demonstrate decoupling of a communication channel from message transmission within engineered biological systems via the autonomous targeted transduction of user-specified heterologous DNA messages. We also demonstrate that bacteriophage M13 particle production and message transduction occurs among chemotactic bacteria. We use chemotaxis to improve the range of DNA messaging, increasing both transmission distance and communication bit rates relative to existing small molecule-based communication systems. We postulate that integration of different engineered cell-cell communication platforms will allow for more complex spatial programming of dynamic cellular consortia.

Body image, eating disorders, and the relationship to adolescent media use.

Science.gov (United States)

Benowitz-Fredericks, Carson A; Garcia, Kaylor; Massey, Meredith; Vasagar, Brintha; Borzekowski, Dina L G

2012-06-01

Historically and currently, media messages around body shape and size emphasize the importance of being below-average weight for women and hypermuscular for men. The media messages around physical appearance are not realistic for most and lead to body dissatisfaction for most adolescents. Interventions designed to mitigate the influence of negative media messages on adolescents' body image are presented; however, most have shown limited success. Copyright © 2012 Elsevier Inc. All rights reserved.

Visual communication on social media Case: Suomen Partiolaiset

OpenAIRE

Tuominen, Enni

2015-01-01

The purpose of this study was to investigate what kind of visual messages the Central Association of Scouts and Guides in Finland use in their social media, how the messages are perceived and how they could be optimized. The theoretical part explains the key concepts of social media and how it is used among Finnish youth. The chosen social media platforms, Instagram and Twitter are also looked into, fol-lowed by chapters explaining the science of studying social media monitoring, visual m...

Media in Action: From Exorcism to Mesmerism

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Stephan Gregory

2015-09-01

Full Text Available In the Bavaria of 1775, the popular exorcist practices performed by the catholic priest Johann Joseph Gassner were discredited and superseded by the enlightened, ‘scientific’ system of Franz Anton Mesmers “Animal Magnetism”. As the article argues, this replacement could happen so easily because–below the apparent ideological differences–both procedures were based on the same idea of technical functioning, they relied on the same principle of operation. Gassnerism as well as Mesmerism revolved around the idea of communication, and in both cases this ‘communication’ was not about conveying a message, a meaning, it was a about mediating between two corporeal states which were marked by an imbalance of energy. In the frame of this common operating system, the message was nothing, transmission everything; and so both Gassner’s and Mesmer’s deliberations concentrated on the technical means and media which could allow for such a transport of forces. A hypothesis drawn from this episode is that throughout the early modern period there can be found basically two ways of understanding supernatural communication (and, maybe, communication tout court: One might be called ‘contact paradigm’ and would among others include the practices of Gassner and Mesmer, the second one could be named ‘code paradigm’ and would unite all magical practices primarily based on the interpretation of signs. Perhaps one can find here an origin of the theoretical bifurcations that still govern todays media and communication studies: medium vs. message, channel vs. content, hardware vs. software, presence culture vs. meaning culture.

Expanding the Scope of Instant Messaging with Bidirectional Haptic Communication

OpenAIRE

Kim, Youngjae; Hahn, Minsoo

2010-01-01

This work was conducted on the combination of two fields, i.e., haptic and social messaging. Haptic is one of the most attention-drawing fields and the biggest buzzwords among nextgeneration users. Haptic is being applied to conventional devices such as the cellular phone and even the door lock. Diverse forms of media such as blogs, social network services, and instant messengers are used to send and receive messages. That is mainly why we focus on the messaging experience, the most frequent ...

Marketing research for choosing the promotional message content for domestic organic products

Directory of Open Access Journals (Sweden)

Salai Suzana

2014-01-01

Full Text Available Choosing the content of promotional messages is a part of the activities of integrated marketing communication. As far as organic products in the world are concerned, research related to the choice of promotional message content is the object of much attention, primarily based on the conduct of research among the consumers of these product (information for defining the aim of promotion, creating and testing promotional messages, selecting media and media mix, and determining the number and frequency of promotional events. Promoting domestic organic products also inevitably implies conducting consumer-centred marketing research, in order to choose the appropriate promotional message. In this respect, this article defines several goals: study the choice of the promotional message content in relation to other activities of integrated marketing communication; consider this question in the context of relevant foreign market research into organic product consumers; determine the level of marketing research, which could be used for approaching the issue from the domestic perspective; and establish which recommendations and implication could be generated when domestic organic products are concerned.

How peer conversations about HIV/AIDS media messages affect ...

African Journals Online (AJOL)

2016-06-16

Jun 16, 2016 ... quency of conversations is positively related to health behaviour. For example ... consumption became more negative, the participants' intentions to refrain from ..... people, and perceived personal relevance of the message.

Social media fingerprints of unemployment.

Directory of Open Access Journals (Sweden)

Alejandro Llorente

Full Text Available Recent widespread adoption of electronic and pervasive technologies has enabled the study of human behavior at an unprecedented level, uncovering universal patterns underlying human activity, mobility, and interpersonal communication. In the present work, we investigate whether deviations from these universal patterns may reveal information about the socio-economical status of geographical regions. We quantify the extent to which deviations in diurnal rhythm, mobility patterns, and communication styles across regions relate to their unemployment incidence. For this we examine a country-scale publicly articulated social media dataset, where we quantify individual behavioral features from over 19 million geo-located messages distributed among more than 340 different Spanish economic regions, inferred by computing communities of cohesive mobility fluxes. We find that regions exhibiting more diverse mobility fluxes, earlier diurnal rhythms, and more correct grammatical styles display lower unemployment rates. As a result, we provide a simple model able to produce accurate, easily interpretable reconstruction of regional unemployment incidence from their social-media digital fingerprints alone. Our results show that cost-effective economical indicators can be built based on publicly-available social media datasets.

Kompresi Teks Menggunakan Algoritma Huffman Dan Md5 Pada Instant Messaging Smartphone Android

OpenAIRE

Chulkamdi, M. Taofik; Pramono, Sholeh Hadi; Yudaningtyas, Erni

2015-01-01

Instant messaging is one of Android social media application that make user possible to send short messages directly in the same time (real time) using text to another user that online in the some network, more ever a lot of user using this application as an alternative communication via short message service (SMS). Remembering how important this application, so writer make an instant message application with small text transmission that will provide in the current needs with Huffman algorith...

Tracing How Normative Messages May Influence Physical Activity Intention.

Science.gov (United States)

van Bavel, René; Esposito, Gabriele; Baranowski, Tom; Duch-Brown, Néstor

2017-04-01

Normative messages have been shown to increase intention to do physical activity. We traced how "positive" and "negative" normative messages influenced physical activity intention by comparing constructs of the model of goal-directed behavior with descriptive norms (MGDB + DNs) across control and treatment groups in an experiment. For this purpose, 16-24-year-old respondents (n = 1,200) in Bulgaria, Croatia, and Romania were asked about their age, sex, and levels of physical activity before being exposed to positive and negative normative messages and completing a questionnaire with MGDB + DNs scales. Different MGDB + DNs constructs were influenced by the normative messages: compared with the control, the negative message group showed stronger attitudes (p = .003) and the positive message group showed higher positive anticipated emotions (p = .005). The positive message's effect is consistent with the literature on conformity to social norms. The negative message's effect lends itself to interpretations based on social identity and deviance regulation theories.

Exploring Factors Influencing Mobile Users' Intention to Adopt Multimedia Messaging Service

Science.gov (United States)

Chang, Shuchih Ernest; Pan, Ying-Hui Vera

2011-01-01

While short messaging service (SMS) is discussed often in recent literature, multimedia messaging service (MMS), a media rich successor of SMS, is seldom heard or understood by mobile users in Taiwan. The adoption rates of MMS are far from satisfactory, implying that there might be some factors keeping the potential users away from using MMS. This…

Media Use and Performance in Air Force Organizations: Testing the Value of Media Richness Theory

National Research Council Canada - National Science Library

Harrison

1997-01-01

.... Media Richness Theory (MRT) recognizes that communication needs, and the ability of various media to support them, are influenced by a number of factors involving the message content, situational elements, and its symbolic aspects...

Tipografi pada Media 3 Dimensi sebagai Duta Pesan yang Efektif

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Inda Ariesta

2013-04-01

Full Text Available Typography is now no longer considered as a science application on flat dimensions. Beyond the flat dimension, it is now often found not only in the form of dots, colors, lines, textures, Shapes and forms, but also thrived on typography users. Typography was used to deliver the message, through the formation of the language contained writings as title, subtitle, to captions on television media, but is now also used by other disciplines to deliver messages more readable than using other design elements. The purpose of this paper is to see the application of typography on the form, and how it can be delivered in addition to communicating the message letters by letters that can be strung into words, symbols, but in form. Typography was enjoyed so far for only words by words containing in newspapers, magazines, posters, flyers, brochures, etc., but now it can be enjoyed through out the media to the extent shapes, which also maximizes the delivery of messages. The character selecting skill which is adjusted in media and the message is one of new factors, because media controlling and materials are crossing disciplines of Visual Communication Design, which is in contact with the Product Design and Interior Design, which could work together to maximize the the message.   

Understanding health food messages on Twitter for health literacy promotion.

Science.gov (United States)

Zhou, J; Liu, F; Zhou, H

2018-05-01

With the popularity of social media, Twitter has become an important tool to promote health literacy. However, many health-related messages on Twitter are dead-ended and cannot reach many people. This is unhelpful for health literacy promotion. This article aims to examine the features of online health food messages that people like to retweet. We adopted rumour theory as our theoretical foundation and extracted seven characteristics (i.e. emotional valence, attractiveness, sender's authoritativeness, external evidence, argument length, hashtags, and direct messages). A total of 10,025 health-related messages on Twitter were collected, and 1496 messages were randomly selected for further analysis. Each message was treated as one unit and then coded. All the hypotheses were tested with logistic regression. Emotional valence, attractiveness, sender's authoritativeness, argument length, and direct messages in a Twitter message had positive effects on people's retweet behaviour. The effect of external evidence was negative. Hashtags had no significant effect after consideration of other variables. Online health food messages containing positive emotions, including pictures, containing direct messages, having an authoritative sender, having longer arguments, or not containing external URLs are more likely to be retweeted. However, a message only containing positive or negative emotions or including direct messages without any support information will not be retweeted.

Improving Type Error Messages in OCaml

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Arthur Charguéraud

2015-12-01

Full Text Available Cryptic type error messages are a major obstacle to learning OCaml or other ML-based languages. In many cases, error messages cannot be interpreted without a sufficiently-precise model of the type inference algorithm. The problem of improving type error messages in ML has received quite a bit of attention over the past two decades, and many different strategies have been considered. The challenge is not only to produce error messages that are both sufficiently concise and systematically useful to the programmer, but also to handle a full-blown programming language and to cope with large-sized programs efficiently. In this work, we present a modification to the traditional ML type inference algorithm implemented in OCaml that, by significantly reducing the left-to-right bias, allows us to report error messages that are more helpful to the programmer. Our algorithm remains fully predictable and continues to produce fairly concise error messages that always help making some progress towards fixing the code. We implemented our approach as a patch to the OCaml compiler in just a few hundred lines of code. We believe that this patch should benefit not just to beginners, but also to experienced programs developing large-scale OCaml programs.

Women candidates: the relationships between gender, media and discourse

Directory of Open Access Journals (Sweden)

Claudia Maria Finamore

Full Text Available On this paper we discuss, within the cross over of two representations - woman and politic function - the media’s power to influence voters’ choices and their roles as interpreters of media messages. Under a position that understands the relativity of the media’s power, we set the idea of gender discourse as a mediator of its influence. Whereas literature shows how a candidate suffers an important effect of media exposition, transformed in a marketing product, we suggest that women in politics suffer from the stereotype that states "women’s place is at home". We conclude that women politic participation is strongly linked to the way in which they are represented in the common sense and a change in the hegemonic discourses about women that cross individuals and social groups becomes necessary as to have this situation modified.

Using the media.

Science.gov (United States)

1994-01-01

To use the mass media (newspaper, radio, and TV) to reach a large audience with information about AIDS, it is important to choose the media outlets carefully, since they use information that satisfies their audience in content and style. For example, radio, TV, or videos are best to reach illiterate groups. Ways to approach each sector of the written and electronic media include press releases, news conferences, information kits, and personal contacts. Letters to the editor and offers of submitting articles for publication are additional ways to approach newspapers. Audio- or videocassettes with interviews or images conveying HIV/AIDS prevention messages can be submitted to TV and radio stations. It is important to present the information attractively to gain the journalists' attention. News releases should include sources of information and a contact name. It is important to inform the mass media of successes revolving around AIDS prevention, emphasizing local successes. One should identify what media slots have the most influence. For example, a medical officer in Chiang Mai, Thailand, notes that popular disc jockeys have more influence than do government information broadcasts. It is best to promote facts that probably will increase support for AIDS prevention campaigns. If possible, groups should seek free space or air time for AIDS prevention messages. AIDS prevention messages should not use fear because it does not promote safer sexual behavior. Instead, they should link condom use with a sense of independence, responsibility, and being fashionable. Leaflets, posters, videotapes, slides, displays, slogans, audiocassettes, T-shirts, stickers, and other activities or products reinforce the effectiveness of media campaigns. Interviews with or feature articles and programs about people infected or affected by HIV/AIDS chip away at the belief that "AIDS could never happen to me."

When Can Social Media Lead Financial Markets?

Science.gov (United States)

Zheludev, Ilya; Smith, Robert; Aste, Tomaso

2014-02-01

Social media analytics is showing promise for the prediction of financial markets. However, the true value of such data for trading is unclear due to a lack of consensus on which instruments can be predicted and how. Current approaches are based on the evaluation of message volumes and are typically assessed via retrospective (ex-post facto) evaluation of trading strategy returns. In this paper, we present instead a sentiment analysis methodology to quantify and statistically validate which assets could qualify for trading from social media analytics in an ex-ante configuration. We use sentiment analysis techniques and Information Theory measures to demonstrate that social media message sentiment can contain statistically-significant ex-ante information on the future prices of the S&P500 index and a limited set of stocks, in excess of what is achievable using solely message volumes.

Online De-Radicalization? Countering Violent Extremist Narratives: Message, Messenger and Media Strategy

Directory of Open Access Journals (Sweden)

Omar Ashour

2011-01-01

Full Text Available Is “online de-radicalization” possible? Given the two growing phenomena of “online radicalization” and “behavioral/ideological/organizational de-radicalization,” this article outlines a broad strategy for countering the narratives of violent extremists. It argues that an effective counter-narrative should be built on three pillars. The first is an effective comprehensive message that dismantles and counter-argues against every dimension of the extremist narrative, namely the theological, political, historical, instrumental and socio-psychological dimensions. The second pillar is the messengers. The article argues that for the first time in the history of Jihadism a “critical mass” of former militants, who rebelled not only against the current behaviour of their former colleagues but also against the ideology supporting it, has come into existence. This “critical mass” can constitute the core of credible messengers, especially the few de-radicalized individuals and groups that still maintain influence and respect among vulnerable communities. The third pillar is the dissemination and attraction strategy of the counter-narratives(s which focuses on the role of the media. The author of the article outlines a broad framework, which is a part of a UN-sponsored, comprehensive research project on countering the extremists narrative.

Terse messaging and public health in the midst of natural disasters: the case of the Boulder floods.

Science.gov (United States)

Sutton, Jeannette; League, Cedar; Sellnow, Timothy L; Sellnow, Deanna D

2015-01-01

Social media are quickly becoming the channel of choice for disseminating emergency warning messages. However, relatively little data-driven research exists to inform effective message design when using these media. The present study addresses that void by examining terse health-related warning messages sent by public safety agencies over Twitter during the 2013 Boulder, CO, floods. An examination of 5,100 tweets from 52 Twitter accounts over the course of the 5-day flood period yielded several key conclusions and implications. First, public health messages posted by local emergency management leaders are most frequently retweeted by organizations in our study. Second, emergency public health messages focus primarily on drinking water in this event. Third, terse messages can be designed in ways that include imperative/instructional and declarative/explanatory styles of content, both of which are essential for promoting public health during crises. These findings demonstrate that even terse messages delivered via Twitter ought to provide information about the hazard event, its impact, and actionable instructions for self-protection.

Influence of Advertisement Message on Fitbar Billboard Towards Brand Awareness and Its Implication to Brand Image

Directory of Open Access Journals (Sweden)

Yuliana Riana Pand

2016-01-01

Full Text Available The assumption that snacks could cause problem in diet and bodyweight, makes this study interesting. Because this product, Fitbar, appears on the market as a healthy snack that is contrary to this assumption. This product is about to prove that there is a healthy and tasty snack as snacks. Marketing communications through advertising billboards with the media aims to reach the target market. Fitbar billboard ads convey the message content in the form of information about the attributes and benefits of products such as nutritional content and product slogans. This study uses path analysis techniques to determine the effect of variable X (advertisement message to variable Y (brand awareness and its implications on the variable Z (brand image. The results showed that the content of the message components such as message structure, message display, message format, and the source of the message have contributed in the formation of brand awareness, which further on has implications on brand image. Influence on brand awareness message content is equal to 0.609. The effect of variable X (message and Y (brand awareness to variable Z (brand image amounted to 0,365. Therefore, the use of billboards media in conveying the message to the target market of Fitbar products is to build brand awareness and the implications for brand image. 

How peer conversations about HIV/AIDS media messages affect ...

African Journals Online (AJOL)

Most existent research on the effects of interpersonal discussions about health campaign messages is based on surveys. In this study, we analysed actual conversations about an HIV/AIDS poster to find out possible effects. Young South African women in 59 dyads (n = 118) participated in conversations about a deliberately ...

An Exploration of the Associations of Alcohol-Related Social Media Use and Message Interpretation Outcomes to Problem Drinking Among College Students.

Science.gov (United States)

Hoffman, Eric W; Austin, Erica Weintraub; Pinkleton, Bruce E; Austin, Bruce W

2017-07-01

College students' use of digital communication technology has led to a rapid expansion of digital alcohol marketing efforts. Two surveys (total usable n = 637) were conducted to explore college students' experiences with alcohol-related social media, their decision making related to alcohol use, and their problematic drinking behaviors. Study results indicated that students' use of alcohol-related social media predicted their problem drinking behaviors. In addition, students' wishful identification, perceived desirability, perceived similarity, and normative beliefs predicted their expectancies for drinking alcohol. Finally, students' expectancies for drinking alcohol predicted their problematic drinking behaviors.

The family's role in children's interpretation of advertising

NARCIS (Netherlands)

Buijzen, M.A.; Blades, M.; Oates, C.; Blumberg, F.; Gunter, B.

2014-01-01

Family communication is often considered the most effective tool in the management of advertising influence on children. The family context not only influences how children use the media and the messages they get from them, but also how literate they become as media users. In this chapter, I discuss

How social media influence college students' smoking attitudes and intentions.

Science.gov (United States)

Yoo, Woohyun; Yang, JungHwan; Cho, Eunji

2016-11-01

Building on the influence of presumed influence (IPI) model, this study examines how smoking- related messages on social media influence college students' smoking. We surveyed 366 college students from three U.S. Midwestern universities in 2012 and examined the effects of expression and reception of smoking-related messages on smoking using path analysis. We found that the expression and reception of prosmoking messages not only directly affected smoking but also had indirect effects on smoking through (1) perceived peer expression of prosmoking messages and (2) perceived peer smoking norms. For antismoking messages, only reception had a significant indirect influence on smoking through (1) perceived peer reception of antismoking messages and (2) perceived peer smoking norms. In conclusion, social media function as an effective communication channel for generating, sharing, receiving, and commenting on smoking-related content and are thus influential on college students' smoking.

Are Digital Media Changing Language?

Science.gov (United States)

Baron, Naomi S.

2009-01-01

Are instant messaging and text messaging killing language? To hear what the popular media say, a handful of OMGs (oh my Gods) and smiley faces, along with a paucity of capital letters and punctuation marks, might be bringing English to its knees. Although journalists tend to sensationalize the linguistic strangeness of "online lingo," quantitative…

Shaping guanxi networks at work through instant messaging

NARCIS (Netherlands)

Ou, Carol; Davison, R.M.

Instant messaging (IM) has become increasingly prevalent in social life. However, the use of IM at work remains controversial, owing to its unclear benefits to organizations. In this study, we employ media performance theories and the concept model of communicative ecology to examine the impact of

The Strategic Combination of Open-Access Peer-Review, Mainstream Media and Social Media to Improve Public Climate Literacy (Invited)

Science.gov (United States)

Cook, J.; Nuccitelli, D. A.; Jacobs, P.

2013-12-01

The Skeptical Science website began in 2007, with the goal of refuting climate misinformation with peer-reviewed science. It achieved this by embracing a diversity of message formats and delivery methods. Myth rebuttals are available at beginner, intermediate and advanced levels, spanning from long, technical treatments to tweetable one-liners. Content has been translated into 20 different languages and made available via the web, an iPhone app and books while adopted by third parties in textbooks, university and MOOC curricula, books, Senate testimonies and TV documentaries. While social media has been a fruitful medium, we experimented with a new model in 2013, employing the strategic combination of open-access peer-review, mainstream media outreach and social media marketing. This strategy was adopted with the release of a paper quantifying the level of scientific consensus in published climate papers, resulting in broad mainstream media attention as well as acknowledgement from key public figures such as Al Gore, the UK Minister for Energy Edward Davey and President Obama. Our approach was informed by psychological research into both the importance of scientific consensus and how to reduce the influence of misconceptions. While multiple methods of delivery are important, equally important is the construction of the messages themselves. I will examine the science of crafting compelling messages and how combination with diverse message delivery can lead to impactful outcomes.

Use of mass media campaigns to change health behaviour.

Science.gov (United States)

Wakefield, Melanie A; Loken, Barbara; Hornik, Robert C

2010-10-09

Mass media campaigns are widely used to expose high proportions of large populations to messages through routine uses of existing media, such as television, radio, and newspapers. Exposure to such messages is, therefore, generally passive. Such campaigns are frequently competing with factors, such as pervasive product marketing, powerful social norms, and behaviours driven by addiction or habit. In this Review we discuss the outcomes of mass media campaigns in the context of various health-risk behaviours (eg, use of tobacco, alcohol, and other drugs, heart disease risk factors, sex-related behaviours, road safety, cancer screening and prevention, child survival, and organ or blood donation). We conclude that mass media campaigns can produce positive changes or prevent negative changes in health-related behaviours across large populations. We assess what contributes to these outcomes, such as concurrent availability of required services and products, availability of community-based programmes, and policies that support behaviour change. Finally, we propose areas for improvement, such as investment in longer better-funded campaigns to achieve adequate population exposure to media messages. Copyright © 2010 Elsevier Ltd. All rights reserved.

Mass media image of selected instruments of economic develepment

Directory of Open Access Journals (Sweden)

Kruliš Ladislav

2016-07-01

Full Text Available The goal of this paper is twofold. Firstly, two instruments of economic development – investment incentives and cluster initiatives – were compared according to the frequency of their occurrence in selected mass media sources in the Czech Republic in the periods 2004-2005 and 2011-2012. Secondly, the mass media image of these two instruments of economic development was evaluated with respect to the frames deductively constructed from literature review. The findings pointed out a higher occurrence of the mass media articles/news dealing with investment incentives. These articles/news were, additionally, more controversial and covered a wider spectrum of frames. Politicians were a relatively more frequent type of actors who created the media message from the articles/news. On the contrary, the mass media articles/news concerning cluster initiatives typically created the frame of positive effects of clusters. The messages were told either by economic experts or by public authority representatives who were closely connected with cluster initiatives. Spatial origin of these messages was rather limited. The definitional vagueness, intangible and uncontroversial nature of cluster initiatives restrained their media appeal.

Understanding Self-Effects in Social Media

NARCIS (Netherlands)

Valkenburg, P.M.

2017-01-01

The aim of this article is to improve understanding of self-effects in social media, and to compare self-effects with reception effects. Self-effects are the effects of messages the cognitions, emotions, attitudes, and behaviors of the message creators/senders themselves. A total of 4 theories have

How social media influence college students’ smoking attitudes and intentions

Science.gov (United States)

Yoo, Woohyun; Yang, JungHwan; Cho, Eunji

2016-01-01

Building on the influence of presumed influence (IPI) model, this study examines how smoking- related messages on social media influence college students’ smoking. We surveyed 366 college students from three U.S. Midwestern universities in 2012 and examined the effects of expression and reception of smoking-related messages on smoking using path analysis. We found that the expression and reception of prosmoking messages not only directly affected smoking but also had indirect effects on smoking through (1) perceived peer expression of prosmoking messages and (2) perceived peer smoking norms. For antismoking messages, only reception had a significant indirect influence on smoking through (1) perceived peer reception of antismoking messages and (2) perceived peer smoking norms. In conclusion, social media function as an effective communication channel for generating, sharing, receiving, and commenting on smoking-related content and are thus influential on college students’ smoking. PMID:27956757

Social Media in School Emergency Management: Using New Media Technology to Improve Emergency Management Communications

Science.gov (United States)

Stephens, Kim

2011-01-01

Social Media is the use of social networking sites, messaging sites, texting, and other web-based or mobile technologies to support social interaction. Facebook is by far the most widely used social networking site. Twitter is by far the most widely used messaging site. The goals of this presentation are: (1) To provide an understanding of the…

An ensemble heterogeneous classification methodology for discovering health-related knowledge in social media messages.

Science.gov (United States)

Tuarob, Suppawong; Tucker, Conrad S; Salathe, Marcel; Ram, Nilam

2014-06-01

The role of social media as a source of timely and massive information has become more apparent since the era of Web 2.0.Multiple studies illustrated the use of information in social media to discover biomedical and health-related knowledge.Most methods proposed in the literature employ traditional document classification techniques that represent a document as a bag of words.These techniques work well when documents are rich in text and conform to standard English; however, they are not optimal for social media data where sparsity and noise are norms.This paper aims to address the limitations posed by the traditional bag-of-word based methods and propose to use heterogeneous features in combination with ensemble machine learning techniques to discover health-related information, which could prove to be useful to multiple biomedical applications, especially those needing to discover health-related knowledge in large scale social media data.Furthermore, the proposed methodology could be generalized to discover different types of information in various kinds of textual data. Social media data is characterized by an abundance of short social-oriented messages that do not conform to standard languages, both grammatically and syntactically.The problem of discovering health-related knowledge in social media data streams is then transformed into a text classification problem, where a text is identified as positive if it is health-related and negative otherwise.We first identify the limitations of the traditional methods which train machines with N-gram word features, then propose to overcome such limitations by utilizing the collaboration of machine learning based classifiers, each of which is trained to learn a semantically different aspect of the data.The parameter analysis for tuning each classifier is also reported. Three data sets are used in this research.The first data set comprises of approximately 5000 hand-labeled tweets, and is used for cross validation of the

Impact of malaria related messages on insecticide-treated net (ITN) use for malaria prevention in Ghana

OpenAIRE

Owusu Adjah, Ebenezer S; Panayiotou, Andrie G

2014-01-01

Background: Media messages have been used in Ghana to promote insecticide-treated net (ITN)/bed net usage in an effort to impact on malaria prevention. The aim of this study was to assess the effect of such malaria-related messages delivered through electronic/print media and by volunteers/health workers on the use of ITNs by children living in a household. Methods: Data was collected from September to November of 2008 using a structured, interviewer-administered questionnaire by the Ghana St...

The problematic messages of nutritional discourse: A case-based critical media analysis.

Science.gov (United States)

Dodds, Antonia; Chamberlain, Kerry

2017-01-01

Nutritional science has assumed a fundamental importance in shaping food meanings and practices in the developed world. This study critically analysed the content of one weekly nutrition column written by a nutritional expert in a popular New Zealand magazine, from a social constructionist perspective, to investigate how nutritional advice constructs food, food practices and eaters. The analysis identified a range of ways in which the nutrition information communicated in the articles was potentially problematic for readers. The articles advocated eating for health with recommendations based on nutritional science, but depicted nutritional information as inconclusive, changeable and open to interpretation. Fear-based messages were used to motivate making 'healthy' food choices, through linking 'unhealthy' food choices with fatness and chronic ill health. Unhealthy foods were portrayed as more enjoyable than healthy foods, social occasions involving food were constructed as problematic, and exercise was defined only as a way to negate food consumption. Healthy eating was portrayed as a matter of personal choice, obscuring the situational factors that impact on food choice and health. We conclude that the nutritional advice analysed in this study constructs a way of understanding food that, if internalised by eaters, may evoke anxiety, confusion and dissatisfaction around food and eating. Copyright © 2016 Elsevier Ltd. All rights reserved.

The underlying processes of creative media advertising

NARCIS (Netherlands)

Rauwers, F.; van Noort, G.; Verlegh, P.; Voorveld, H.; Eisend, M.

2016-01-01

Consumers are exposed to a large volume of advertising messages on a daily basis. This excess of commercial messages is called advertising clutter. Marketers are searching for new innovative advertising strategies to break through this clutter and creative media advertising is considered as one of

MESSAGE 2 space experiment with Rhodospirillum rubrum S1H

Data.gov (United States)

National Aeronautics and Space Administration — R. rubrum S1H inoculated on solid agar rich media was sent to the ISS in October 2003 (MESSAGE-part 2 experiment). After 10 days flight R. rubrum cultures returned...

Social Media Impact of the Food and Drug Administration's Drug Safety Communication Messaging About Zolpidem: Mixed-Methods Analysis.

Science.gov (United States)

Sinha, Michael S; Freifeld, Clark C; Brownstein, John S; Donneyong, Macarius M; Rausch, Paula; Lappin, Brian M; Zhou, Esther H; Dal Pan, Gerald J; Pawar, Ajinkya M; Hwang, Thomas J; Avorn, Jerry; Kesselheim, Aaron S

2018-01-05

The Food and Drug Administration (FDA) issues drug safety communications (DSCs) to health care professionals, patients, and the public when safety issues emerge related to FDA-approved drug products. These safety messages are disseminated through social media to ensure broad uptake. The objective of this study was to assess the social media dissemination of 2 DSCs released in 2013 for the sleep aid zolpidem. We used the MedWatcher Social program and the DataSift historic query tool to aggregate Twitter and Facebook posts from October 1, 2012 through August 31, 2013, a period beginning approximately 3 months before the first DSC and ending 3 months after the second. Posts were categorized as (1) junk, (2) mention, and (3) adverse event (AE) based on a score between -0.2 (completely unrelated) to 1 (perfectly related). We also looked at Google Trends data and Wikipedia edits for the same time period. Google Trends search volume is scaled on a range of 0 to 100 and includes "Related queries" during the relevant time periods. An interrupted time series (ITS) analysis assessed the impact of DSCs on the counts of posts with specific mention of zolpidem-containing products. Chow tests for known structural breaks were conducted on data from Twitter, Facebook, and Google Trends. Finally, Wikipedia edits were pulled from the website's editorial history, which lists all revisions to a given page and the editor's identity. In total, 174,286 Twitter posts and 59,641 Facebook posts met entry criteria. Of those, 16.63% (28,989/174,286) of Twitter posts and 25.91% (15,453/59,641) of Facebook posts were labeled as junk and excluded. AEs and mentions represented 9.21% (16,051/174,286) and 74.16% (129,246/174,286) of Twitter posts and 5.11% (3,050/59,641) and 68.98% (41,138/59,641) of Facebook posts, respectively. Total daily counts of posts about zolpidem-containing products increased on Twitter and Facebook on the day of the first DSC; Google searches increased on the week of the

The Age of Interpretation

Directory of Open Access Journals (Sweden)

Gianni Vattimo

2013-01-01

Full Text Available Gianni Vattimo, who is both a Catholic and a frequent critic of the Church, explores the surprising congruence between Christianity and hermeneutics in light of the dissolution of metaphysical truth. As in hermeneutics, Vatimo claims, interpretation is central to Christianity. Influenced by hermeneutics and borrowing largely from the Nietzschean and Heideggerian heritage, the Italian philosopher, who has been instrumental in promoting a nihilistic approach to Christianity, draws here on Nietzsche’s writings on nihilism, which is not to be understood in a purely negative sense. Vattimo suggests that nihilism not only expands the Christian message of charity, but also transforms it into its endless human potential. In “The Age of Interpretation,” the author shows that hermeneutical radicalism “reduces all reality to message,” so that the opposition between facts and norms turns out to be misguided, for both are governed by the interpretative paradigms through which someone (always a concrete, historically situated someone makes sense of them. Vattimo rejects some of the deplorable political consequences of hermeneutics and claims that traditional hermeneutics is in collusion with various political-ideological neutralizations.

Sarcastic soulmates: Intimacy and irony markers in social media messaging

NARCIS (Netherlands)

Hallmann, K.; Kunneman, F.A.; Liebrecht, C.C.; Bosch, A.P.J. van den; Mulken, M.J.P. van

2016-01-01

Verbal irony, or sarcasm, presents a significant technical and conceptual challenge when it comes to automatic detection. Moreover, it can be a disruptive factor in sentiment analysis and opinion mining, because it changes the polarity of a message implicitly. Extant methods for automatic detection

Social media sentiment and consumer confidence

OpenAIRE

Daas, Piet J.H.; Puts, Marco J.H.

2014-01-01

Changes in the sentiment of Dutch public social media messages were compared with changes in monthly consumer confidence over a period of three-and-a-half years, revealing that both were highly correlated (up to r = 0.9) and that both series cointegrated. This phenomenon is predominantly affected by changes in the sentiment of all Dutch public Facebook messages. The inclusion of various selections of public Twitter messages improved this association and the response to changes in sentiment. G...

How Do Skilled and Less-Skilled Spellers Write Text Messages? A Longitudinal Study

Science.gov (United States)

Bernicot, J.; Goumi, A.; Bert-Erboul, A.; Volckaert-Legrier, O.

2014-01-01

The link between students' spelling level and their text-messaging practice gives rise to numerous questions from teachers, parents and the media. A corpus of 4524 text messages produced in daily-life situations by students in sixth and seventh grade (n?=?19, 11-12 years of age) was compiled. None of the participants had ever owned or used a…

Detecting Rumors Through Modeling Information Propagation Networks in a Social Media Environment.

Science.gov (United States)

Liu, Yang; Xu, Songhua; Tourassi, Georgia

2015-01-01

In the midst of today's pervasive influence of social media content and activities, information credibility has increasingly become a major issue. Accordingly, identifying false information, e.g. rumors circulated in social media environments, attracts expanding research attention and growing interests. Many previous studies have exploited user-independent features for rumor detection. These prior investigations uniformly treat all users relevant to the propagation of a social media message as instances of a generic entity. Such a modeling approach usually adopts a homogeneous network to represent all users, the practice of which ignores the variety across an entire user population in a social media environment. Recognizing this limitation of modeling methodologies, this study explores user-specific features in a social media environment for rumor detection. The new approach hypothesizes that whether a user tends to spread a rumor is dependent upon specific attributes of the user in addition to content characteristics of the message itself. Under this hypothesis, information propagation patterns of rumors versus those of credible messages in a social media environment are systematically differentiable. To explore and exploit this hypothesis, we develop a new information propagation model based on a heterogeneous user representation for rumor recognition. The new approach is capable of differentiating rumors from credible messages through observing distinctions in their respective propagation patterns in social media. Experimental results show that the new information propagation model based on heterogeneous user representation can effectively distinguish rumors from credible social media content.

Making the message meaningful: a qualitative assessment of media promoting all-terrain vehicle safety.

Science.gov (United States)

Brann, Maria; Mullins, Samantha Hope; Miller, Beverly K; Eoff, Shane; Graham, James; Aitken, Mary E

2012-08-01

Millions of all-terrain vehicles (ATV) are used around the world for recreation by both adults and youth. This increase in use has led to a substantial increase in the number of injuries and fatalities each year. Effective strategies for reducing this incidence are clearly needed; however, minimal research exists regarding effective educational interventions. This study was designed to assess rural ATV riders' preferences for and assessment of safety messages. 13 focus group discussions with youth and adult ATV riders were conducted. 88 formative research participants provided feedback on existing ATV safety materials, which was used to develop more useful ATV safety messages. 60 evaluative focus group participants critiqued the materials developed for this project. Existing ATV safety materials have limited effectiveness, in part because they may not address the content or design needs of the target population. ATV riders want educational and action-oriented safety messages that inform youth and adult riders about their responsibilities to learn, educate and implement safety behaviours (eg, appropriate-sized ATV, safety gear, solo riding, speed limits, riding locations). In addition, messages should be clear, realistic, visually appealing and easily accessible. Newly designed ATV safety materials using the acronym TRIPSS (training, ride off-road, impairment, plan ahead, safety gear, single rider) meet ATV riders' safety messaging needs. To reach a target population, it is crucial to include them in the development and assessment of safety messages. Germane to this particular study, ATV riders provided essential information for creating useful ATV safety materials.

"Where Is the Love?" Expanding and Theorizing With LGBTQ Memorable Messages of Sex and Sexuality.

Science.gov (United States)

Rubinsky, Valerie; Cooke-Jackson, Angela

2017-12-01

Lesbian, gay, bisexual, transgender, and queer (LGBTQ) women exist as a population with an increased complexity in the relationship between themselves and their sexuality. For the LGBTQ community, sexual behaviors are often silenced or erased. This exploratory qualitative research examines 186 memorable messages that emerged from 91 LGBTQ women and gender minorities who participated in a national study. Each participant was asked to share memorable messages they received about sex, sexuality, and sexual health. Consistent with past research, "advice" was a common memorable messages form; however, negative attributes and media-derived messages emerged. The results contribute to understanding the messages that LGTBQ individuals confront on topics of sex and sexuality.

Christmas Messages by heads of state Multimodality and media adaptations

NARCIS (Netherlands)

Sauer, C.L.A.; Fetzer, A.; Lauerbach, G.E.

2007-01-01

This chapter investigates the multimodal quality of Christmas Messages by European heads of state on TV from a functional-pragmatic and semiotic angle. It defines them as dealing with multiple types of materialities from different modes and sub-modes. Section 1 develops the central concept of

Explaining the Efficacy of Pre-exposure Prophylaxis (PrEP) for HIV Prevention: A Qualitative Study of Message Framing and Messaging Preferences Among US Men Who have Sex with Men.

Science.gov (United States)

Underhill, Kristen; Morrow, Kathleen M; Colleran, Christopher; Calabrese, Sarah K; Operario, Don; Salovey, Peter; Mayer, Kenneth H

2016-07-01

We investigated message comprehension and message framing preferences for communicating about PrEP efficacy with US MSM. We conducted eight focus groups (n = 38) and n = 56 individual interviews with MSM in Providence, RI. Facilitators probed comprehension, credibility, and acceptability of efficacy messages, including percentages, non-numerical paraphrases, efficacy ranges versus point estimates, and success- versus failure-framed messages. Our findings indicated a range of comprehension and operational understandings of efficacy messages. Participants tended to prefer percentage-based and success-framed messages, although preferences varied for communicating about efficacy using a single percentage versus a range. Participants reported uncertainty about how to interpret numerical estimates, and many questioned whether trial results would predict personal effectiveness. These results suggest that providers and researchers implementing PrEP may face challenges in communicating with users about efficacy. Efforts to educate MSM about PrEP should incorporate percentage-based information, and message framing decisions may influence message credibility and overall PrEP acceptability.

Social media as a sensor of air quality and public response in China.

Science.gov (United States)

Wang, Shiliang; Paul, Michael J; Dredze, Mark

2015-03-26

Recent studies have demonstrated the utility of social media data sources for a wide range of public health goals, including disease surveillance, mental health trends, and health perceptions and sentiment. Most such research has focused on English-language social media for the task of disease surveillance. We investigated the value of Chinese social media for monitoring air quality trends and related public perceptions and response. The goal was to determine if this data is suitable for learning actionable information about pollution levels and public response. We mined a collection of 93 million messages from Sina Weibo, China's largest microblogging service. We experimented with different filters to identify messages relevant to air quality, based on keyword matching and topic modeling. We evaluated the reliability of the data filters by comparing message volume per city to air particle pollution rates obtained from the Chinese government for 74 cities. Additionally, we performed a qualitative study of the content of pollution-related messages by coding a sample of 170 messages for relevance to air quality, and whether the message included details such as a reactive behavior or a health concern. The volume of pollution-related messages is highly correlated with particle pollution levels, with Pearson correlation values up to .718 (n=74, Phealth concern. Additionally, 3 messages of 170 requested that action be taken to improve quality. We have found quantitatively that message volume in Sina Weibo is indicative of true particle pollution levels, and we have found qualitatively that messages contain rich details including perceptions, behaviors, and self-reported health effects. Social media data can augment existing air pollution surveillance data, especially perception and health-related data that traditionally requires expensive surveys or interviews.

Design of SIP transformation server for efficient media negotiation

Science.gov (United States)

Pack, Sangheon; Paik, Eun Kyoung; Choi, Yanghee

2001-07-01

Voice over IP (VoIP) is one of the advanced services supported by the next generation mobile communication. VoIP should support various media formats and terminals existing together. This heterogeneous environment may prevent diverse users from establishing VoIP sessions among them. To solve the problem an efficient media negotiation mechanism is required. In this paper, we propose the efficient media negotiation architecture using the transformation server and the Intelligent Location Server (ILS). The transformation server is an extended Session Initiation Protocol (SIP) proxy server. It can modify an unacceptable session INVITE message into an acceptable one using the ILS. The ILS is a directory server based on the Lightweight Directory Access Protocol (LDAP) that keeps userí*s location information and available media information. The proposed architecture can eliminate an unnecessary response and re-INVITE messages of the standard SIP architecture. It takes only 1.5 round trip times to negotiate two different media types while the standard media negotiation mechanism takes 2.5 round trip times. The extra processing time in message handling is negligible in comparison to the reduced round trip time. The experimental results show that the session setup time in the proposed architecture is less than the setup time in the standard SIP. These results verify that the proposed media negotiation mechanism is more efficient in solving diversity problems.

The message architecture of the LEP control system

International Nuclear Information System (INIS)

Altaber, J.; van der Stok, P.; Frammery, V.; Gareyte, C.; Rausch, R.

1985-01-01

The LEP control system will be constructed as a global communication system where microprocessors will be used everywhere, from the management of the communication mechanisms, the execution of complex control procedures, and the supervision of the equipment. To achieve this, the global control problem has been cut into sizeable functions which will be encapsulated into microprocessor modules containing enough hardware for the function to be mostly self-contained. This leads to a function architecture where messages are exchanged between the functions on miscellaneous media. It is shown how these message exchanges can be organized into a uniform flow of data all through the system

Suicide and the media. Part III: Theoretical issues.

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Blood, R W; Pirkis, J

2001-01-01

The body of evidence suggests that there is a causal association between nonfictional media reporting of suicide (in newspapers, on television, and in books) and actual suicide, and that there may be one between fictional media portrayal (in film and television, in music, and in plays) and actual suicide. This finding has been explained by social learning theory. The majority of studies upon which this finding is based fall into the media "effects tradition," which has been criticized for its positivist-like approach that fails to take into account of media content or the capacity of audiences to make meaning out of messages. A cultural studies approach that relies on discourse and frame analyses to explore meanings, and that qualitatively examines the multiple meanings that audiences give to media messages, could complement the effects tradition. Together, these approaches have the potential to clarify the notion of what constitutes responsible reporting of suicide, and to broaden the framework for evaluating media performance.

Electronic folklore among teenagers: SMS messages

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Cvjetićanin Tijana

2006-01-01

Full Text Available The development of ICT media made way for a new form of folklore communication. Newly developed media, such as mobile phones, make it possible for their users to participate in electronically mediated communication, thus approaching the form of oral communication. The exchange of special type of SMS text messages represents a new way of transmitting contemporary folklore short forms. These messages use poetic language, they have standard style themes, patterns and formulas, and they form different genres and categories corresponding with already existing familiar folklore forms. The communication process that happens during the exchange of these messages also has folklore’s characteristics: it takes place within small groups, the communication is informal, the texts circulate in chain style, and undergo different transformation which generates the making of variants, etc. This form of electronic folklore is especially popular among teenagers, where it’s social functions and meanings are also most emphasized. Within this population, it adds to an older tradition of children’s written folklore poetry albums. Like poetry albums, SMS exchange influences the development of girls’ gender identity, providing also a socially defined channel for contacts between the sexes. It also functions as a mechanism of socialization and stratification within the group. At the same time, it creates a new field of meaning, which derives from the very media’s novelty and significance. In this sense, the exchange of SMS represents a symbolic act of acknowledging one’s belonging to the group of mobile telephone users. In this way, a new phenomenon is being symbolically processed through a new form of folklore.

An Examination of Adolescent Recall of Anti-Smoking Messages: Attitudes, Message Type, and Message Perceptions.

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Bigsby, Elisabeth; Monahan, Jennifer L; Ewoldsen, David R

2017-04-01

Delayed message recall may be influenced by currently held accessible attitudes, the nature of the message, and message perceptions (perception of bias and message elaboration). This study examined the potential of message perceptions to mediate the influence of valenced attitude accessibility and message type on unaided recall of anti-smoking Public Service Announcements (PSAs). In a field experiment, ninth grade students (N = 244) watched three PSAs and responded to items on laptop computers. Twelve weeks later, follow-up telephone surveys were conducted to assess unaided recall. Both valenced attitude accessibility and message type were associated with message perceptions. However, only perception of message bias partially mediated the relationship between message type and unaided recall.

Knowledge and perceptions of tobacco-related media in rural Appalachia.

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Branstetter, Steven A; Lengerich, Eugene; Dignan, Mark; Muscat, Joshua

2015-01-01

A critical component of the US Food and Drug Administration's new authority to regulate tobacco products is understanding communications and marketing of tobacco products and their perceived risks in different geographic, age, race, ethnic and socioeconomic groups. Such information might be particularly useful in subgroups of the population or geographic areas that experience high tobacco use and suffer a disproportionate burden from tobacco-related diseases. For certain populations, there may be additional cultural factors unique to the geographical region which may promote smoking behavior. The purpose of the present study was to examine the perceptions of tobacco-related media messages among a sample of rural Appalachian natives, a population with smoking rates higher than the national average and who are disproportionately affected by tobacco-related and other cancers. A series of four focus group sessions were conducted in a north-central area of Pennsylvania, in one of 52 counties in Pennsylvania designated as within the Appalachian region. Participants were recruited via direct mail letters, advertisements in a local newspaper, and recruiting flyers posted at the local library. The focus groups were moderated by trained professional staff from The Pennsylvania State University's Center for Survey Research (CSR). Focus group sessions sought to examine perceptions of tobacco-related media in an Appalachian region of Pennsylvania. The sessions were audiotaped and transcribed, and the data was analyzed using qualitative approaches. Participants reported that pro-tobacco ads and favorable messages were received through the internet, direct mail, convenience stores, billboards, movies, and other sources. Anti-tobacco messages were identified primarily from television and magazines. In general, participants concluded that quitting was a matter of choice and was not influenced by pro- or anti-tobacco media. These results indicate that both pro- and anti

Prosocial effects of media.

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Hogan, Marjorie J

2012-06-01

Parents, teachers, health care providers, and other caring adults worry about the harmful influence of media messages and images on children and teens and wonder how to recognize and encourage positive and healthy use of media. For decades, experts have commented on the power of media. Media depictions can lead to negative attitudes and behavior in some young viewers. This article discusses whether prosocial, tolerant, and cooperative attitudes and behavior can be learned and imitated by children and adolescents and whether media can nurture or stimulate creativity or actively promote health and well-being in young consumers. Copyright © 2012 Elsevier Inc. All rights reserved.

Media and message strategies: consumer input for hospital advertising.

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Flexner, W A; Berkowitz, E N

1981-01-01

In summary, the results of the study suggest that a potentially large segment of consumers views advertising as an appropriate way to communicate about hospital services and rates. These consumers are unique not by traditional measures of audience/patient sociodemographic characteristics, but rather by their values and outlook toward hospitals and health care providers. Effective hospital advertising should recognize this segment's perspective in the message that are part of overall advertising strategy.

Social media as a risk communication tool following Typhoon Haiyan

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Christine Tiffany Cool

2015-11-01

Full Text Available Problem: In the aftermath of Typhoon Haiyan, the World Health Organization (WHO Representative Office in the Philippines had no social media presence to share timely, relevant public health information. Context: Risk communication is essential to emergency management for public health message dissemination. As social media sites, such as Facebook, are popular in the Philippines, these were adopted for risk communication during the response to Haiyan. Action and outcome: The WHO Representative Office in the Philippines established Facebook, Twitter and Instagram accounts. Thirty days after these social medial channels were established, a gradual increase in followers was observed. Facebook saw the largest increase in followers which occurred as posted content gradually evolved from general public health information to more pro-active public health intervention and preparedness messaging. This included information on key health interventions encouraging followers to adopt protective behaviours to mitigate public health threats that frequently occur after a disaster. Lessons learnt: During the response to Haiyan, creating a social media presence, raising a follower base and developing meaningful messages and content was possible. This event underscored the importance of building a social media strategy in non-emergency times and supported the value of developing public health messages and content that both educates and interests the general public.

Social media as a risk communication tool following Typhoon Haiyan.

Science.gov (United States)

Cool, Christine Tiffany; Claravall, Marie Chantal; Hall, Julie Lyn; Taketani, Keisuke; Zepeda, John Paul; Gehner, Monika; Lawe-Davies, Olivia

2015-01-01

In the aftermath of Typhoon Haiyan, the World Health Organization (WHO) Representative Office in the Philippines had no social media presence to share timely, relevant public health information. Risk communication is essential to emergency management for public health message dissemination. As social media sites, such as Facebook, are popular in the Philippines, these were adopted for risk communication during the response to Haiyan. The WHO Representative Office in the Philippines established Facebook, Twitter and Instagram accounts. Thirty days after these social medial channels were established, a gradual increase in followers was observed. Facebook saw the largest increase in followers which occurred as posted content gradually evolved from general public health information to more pro-active public health intervention and preparedness messaging. This included information on key health interventions encouraging followers to adopt protective behaviours to mitigate public health threats that frequently occur after a disaster. During the response to Haiyan, creating a social media presence, raising a follower base and developing meaningful messages and content was possible. This event underscored the importance of building a social media strategy in non-emergency times and supported the value of developing public health messages and content that both educates and interests the general public.

TV, Social Media, and College Students' Binge Drinking Intentions: Moderated Mediation Models.

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Yang, Bo; Zhao, Xinyan

2018-01-01

Many studies to date have examined how media influence health-related behavior through social norms. However, most studies focused on traditional media. In the era of traditional and social media integration, our study advances health and mass communication scholarship by examining the influence of both traditional and social media mediated through social norms. Also, we examined a boundary condition for the norms-mediated media influence process. Namely, in the context of college binge drinking, we predict that exposure to TV and social media prodrinking messages can influence college students' binge drinking intentions through perceived peer descriptive and injunctive norms. We also predict that group identification will moderate this indirect effect. Our moderated mediation models were tested via structural equation modeling (N = 609). We found that college students' exposure to social media prodrinking messages indirectly influenced their binge drinking intentions via perceived injunctive norms, and students' identification with their peers moderated this indirect effect. However, neither descriptive nor injunctive norms mediated the influence of students' exposure to TV prodrinking messages on their binge drinking intentions. Theoretical and practical implications of the findings are discussed.

Messages about appearance, food, weight and exercise in "tween" television.

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Simpson, Courtney C; Kwitowski, Melissa; Boutte, Rachel; Gow, Rachel W; Mazzeo, Suzanne E

2016-12-01

Tweens (children ages ~8-14years) are a relatively recently defined age group, increasingly targeted by marketers. Individuals in this age group are particularly vulnerable to opinions and behaviors presented in media messages, given their level of cognitive and social development. However, little research has examined messages about appearance, food, weight, and exercise in television specifically targeting tweens, despite the popularity of this media type among this age group. This study used a content analytic approach to explore these messages in the five most popular television shows for tweens on the Disney Channel (as of 2015). Using a multiple-pass approach, relevant content in episodes from the most recently completed seasons of each show was coded. Appearance related incidents occurred in every episode; these most frequently mentioned attractiveness/beauty. Food related incidents were also present in every episode; typically, these situations were appearance and weight neutral. Exercise related incidents occurred in 53.3% of episodes; the majority expressed resistance to exercise. Weight related incidents occurred in 40.0% of the episodes; the majority praised the muscular ideal. Women were more likely to initiate appearance incidents, and men were more likely to initiate exercise incidents. These results suggest that programs specifically marketed to tweens reinforce appearance ideals, including stereotypes about female attractiveness and male athleticism, two constructs linked to eating pathology and body dissatisfaction. Given the developmental vulnerability of the target group, these findings are concerning, and highlight potential foci for prevention programming, including media literacy, for tweens. Copyright © 2016 Elsevier Ltd. All rights reserved.

Interaksi Antarmanusia melalui Media Sosial Facebook Mengenai Topik Keagamaan

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Benedictus A Simangunsong

2016-07-01

Full Text Available Human interaction has shifted with the advent of new media, the internet, especially with the presence of social media. The keyword of social media is a medium intended to share among individuals in order to achieve a better quality of life. The resarch aims finding human interaction trend influenced by social media i.e. Facebook, by looking at the content of the message delivered in sensitive issues phenomena, such as religious belief. Data analysis has been done through descriptive qualitative based on Martin Buber. These result indicates that interaction model can be established if the content of the message delivered in accordance with the wishes of communication, often obtained a description of the interaction that can be done by users against other users so that the purpose of the use of social media can be achieved.

Effects of Disfluency in Online Interpretation of Deception.

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Loy, Jia E; Rohde, Hannah; Corley, Martin

2017-05-01

A speaker's manner of delivery of an utterance can affect a listener's pragmatic interpretation of the message. Disfluencies (such as filled pauses) influence a listener's off-line assessment of whether the speaker is truthful or deceptive. Do listeners also form this assessment during the moment-by-moment processing of the linguistic message? Here we present two experiments that examined listeners' judgments of whether a speaker was indicating the true location of the prize in a game during fluent and disfluent utterances. Participants' eye and mouse movements were biased toward the location named by the speaker during fluent utterances, whereas the opposite bias was observed during disfluent utterances. This difference emerged rapidly after the onset of the critical noun. Participants were similarly sensitive to disfluencies at the start of the utterance (Experiment 1) and in the middle (Experiment 2). Our findings support recent research showing that listeners integrate pragmatic information alongside semantic content during the earliest moments of language processing. Unlike prior work which has focused on pragmatic effects in the interpretation of the literal message, here we highlight disfluency's role in guiding a listener to an alternative non-literal message. Copyright © 2016 Cognitive Science Society, Inc.

"Sharing Our Stories with All Canadians": Decolonizing Aboriginal Media and Aboriginal Media Politics in Canada

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Knopf, Kerstin

2010-01-01

The mass media are an essential constituent in the construction of a nation's and an individual's self-image. Whether people like and know it or not, from early childhood on people are surrounded by media images and messages that to a great extent shape their perception and understanding of the world as well as contribute to their identity…

Provenance data in social media

CERN Document Server

Barbier, Geoffrey; Gundecha, Pritam

2013-01-01

Social media shatters the barrier to communicate anytime anywhere for people of all walks of life. The publicly available, virtually free information in social media poses a new challenge to consumers who have to discern whether a piece of information published in social media is reliable. For example, it can be difficult to understand the motivations behind a statement passed from one user to another, without knowing the person who originated the message. Additionally, false information can be propagated through social media, resulting in embarrassment or irreversible damages. Provenance data

The dual role of media internalization in adolescent sexual behavior

NARCIS (Netherlands)

Rousseau, A.; Beyens, I.; Eggermont, S.; Vandenbosch, L.

Sexualizing media content is prevalent in various media types. Sexualizing media messages and portrayals emphasize unattainable body and appearance ideals as the primary components of sexual desirability. The internalization of these ideals is positively related to self-objectification and sexual

Reaching adolescent girls through social networking: a new avenue for smoking prevention messages.

Science.gov (United States)

Struik, Laura Louise; Bottorff, Joan L; Jung, Mary; Budgen, Claire

2012-09-01

Because adolescent girls are being targeted on social networking sites by the tobacco industry, new online tobacco control (TC) initiatives are needed. The purpose of this interpretive descriptive study was to explore adolescent girls' perspectives on the use of social networking sites to deliver TC messages targeting young women. Focus groups were conducted with 17 girls aged 16 to 19. Seven TC messages were provided for evaluation and as context for discussion about the delivery of TC messages on social networking sites. Data were analyzed for themes, which included concerns about the effectiveness of current TC messages and the stereotypical representations of gender, factors perceived to influence the effectiveness of TC messages on social networking sites, and suggestions for enhancing the effectiveness of TC messages placed on social networking sites. Endorsement of TC messaging on social networking sites suggests that this medium is an untapped resource for smoking prevention.

How is communication of vaccines in traditional media: a systematic review.

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Catalan-Matamoros, Daniel; Peñafiel-Saiz, Carmen

2018-06-01

Taking into account that a key determinant in public approval of vaccinations is how the media constructs and frames messages about vaccination programmes, our aim is to review communication studies exploring media coverage of vaccines within traditional media venues. Using a registered protocol (PROSPERO: 42017072849), a systematic review was conducted that searched in three international electronic databases (PubMed, Scopus, and the International Bibliography of Social Science) for articles published between 2007 and 2017 following content-analysis methods. The characteristics and outcomes were systematically identified and described. The search yielded 24 eligible studies that were further analysed in the review. Media coverage of vaccines has been largely studied during the last decade. Findings revealed that 62% ( n = 15) of studies analysed the human papillomavirus vaccine, 87% ( n = 21) examined newspapers, and 62% ( n = 15) examined North American media. In relation to media content analyses, 75% found negative messages on vaccines and 83% identified a lack of accurate information. This systematic review suggests an agenda for further research. There is a significant need to analyse other types of traditional media beyond newspapers. Future studies should focus on other geographical areas such as low-income countries and on analysing visual materials and digital media. We found that negative messages and inaccurate information are common in media coverage on vaccines; therefore, further research focusing on these topics is needed. Officials in public health organizations should develop a close collaboration with the media to improve public communication on vaccines.

Indoor tanning promotions on social media in six US cities #UVTanning #tanning.

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Ricklefs, Christine A; Asdigian, Nancy L; Kalra, Heidi L; Mayer, Joni A; Dellavalle, Robert P; Holman, Dawn M; Crane, Lori A

2016-06-01

There is no research investigating indoor tanning advertising on social media. We assessed the use of social media to promote indoor tanning. We subscribed to social media platforms in six US cities and content-analyzed promotional messages received. We captured 662 messages on Twitter and Facebook, through salon emails, and in daily deal coupons. Salon postings were most frequent on Twitter and Facebook, with an average of 2-3 postings per week. National chains posted more frequently than local businesses. Forty percent of messages were devoid of tanning content and included photos, jokes, or popular references. Thirty percent mentioned price reductions, and 28 % referenced an upcoming holiday. Sunless tanning (17 %) was promoted more often than ultraviolet tanning (9 %). Tanning salons actively use social media as a strategy for maintaining relationships with customers and offer pricing deals that promote loyalty and high-frequency tanning.

Fighting obesity or obese persons? Public perceptions of obesity-related health messages.

Science.gov (United States)

Puhl, R; Peterson, J L; Luedicke, J

2013-06-01

This study examined public perceptions of obesity-related public health media campaigns with specific emphasis on the extent to which campaign messages are perceived to be motivating or stigmatizing. In summer 2011, data were collected online from a nationally representative sample of 1014 adults. Participants viewed a random selection of 10 (from a total of 30) messages from major obesity public health campaigns from the United States, the United Kingdom and Australia, and rated each campaign message according to positive and negative descriptors, including whether it was stigmatizing or motivating. Participants also reported their familiarity with each message and their intentions to comply with the message content. Participants responded most favorably to messages involving themes of increased fruit and vegetable consumption, and general messages involving multiple health behaviors. Messages that have been publicly criticized for their stigmatizing content received the most negative ratings and the lowest intentions to comply with message content. Furthermore, messages that were perceived to be most positive and motivating made no mention of the word 'obesity' at all, and instead focused on making healthy behavioral changes without reference to body weight. These findings have important implications for framing messages in public health campaigns to address obesity, and suggest that certain types of messages may lead to increased motivation for behavior change among the public, whereas others may be perceived as stigmatizing and instill less motivation to improve health.

Media Influence on Sexual Activity and Contraceptive Use: A Cross Sectional Survey among Young Women in Urban Nigeria.

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Bajoga, Ummulkhulthum A; Atagame, Ken L; Okigbo, Chinelo C

2015-09-01

This study assessed the relationship between recent exposure to family planning (FP) messages in the media (newspaper, radio, television, and mobile phones) and use of modern contraceptive methods among women aged 15-24 years living in six cities in Nigeria. Logistic regression models were used to predict recent media exposure to FP messages and its association with sexual experience and modern contraceptive method use. About 45% of our sample had ever had sex with only a quarter of them using a modern contraceptive method at the time of survey. Approximately 71% of our sample was exposed to FP messages in the media within the three months preceding the survey. The main sources of media exposure were mobile phones (48%), radio (37%), and television (29%). Controlling for relevant factors, recent media exposure to FP messages predicted both sexual experience and use of modern contraceptive methods, although there were city-level differences.

The Amount of Media and Information Literacy Among Isfahan University of Medical Sciences' Students Using Iranian Media and Information Literacy Questionnaire (IMILQ).

Science.gov (United States)

Ashrafi-Rizi, Hasan; Ramezani, Amir; Koupaei, Hamed Aghajani; Kazempour, Zahra

2014-12-01

Media and Information literacy (MIL) enables people to interpret and make informed judgments as users of information and media, as well as to become skillful creators and producers of information and media messages in their own right. The purpose of this research was to determine the amount of Media and Information Literacy among Isfahan University of Medical Sciences' students using Iranian Media and Information Literacy Questionnaire (IMILQ). This is an applied analytical survey research in which the data were collected by a researcher made questionnaire, provided based on specialists' viewpoints and valid scientific works. Its validity and reliability were confirmed by Library and Information Sciences specialists and Cronbach's alpha (r=0.89) respectively. Statistical population consisted of all students in Isfahan University of Medical Sciences (6000 cases) and the samples were 361. Sampling method was random stratified sampling. Data were analyzed by descriptive and inferential statistics. The findings showed that the mean level of Media and Information Literacy among Isfahan University of Medical Sciences' students was 3.34±0.444 (higher than average). The highest mean was promotion of scientific degree with 3.84±0.975 and the lowest mean was difficulties in starting research with 2.50±1.08. There was significant difference between educational degree, college type and family's income and amount of Media and Information Literacy. The results showed that the students didn't have enough skills in starting the research, defining the research subject as well as confining the research subject. In general, all students and education practitioners should pay special attention to factors affecting in improving Media and Information Literacy as a main capability in using printed and electronic media.

Using Social Media to Detect Outdoor Air Pollution and Monitor Air Quality Index (AQI): A Geo-Targeted Spatiotemporal Analysis Framework with Sina Weibo (Chinese Twitter).

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Jiang, Wei; Wang, Yandong; Tsou, Ming-Hsiang; Fu, Xiaokang

2015-01-01

Outdoor air pollution is a serious problem in many developing countries today. This study focuses on monitoring the dynamic changes of air quality effectively in large cities by analyzing the spatiotemporal trends in geo-targeted social media messages with comprehensive big data filtering procedures. We introduce a new social media analytic framework to (1) investigate the relationship between air pollution topics posted in Sina Weibo (Chinese Twitter) and the daily Air Quality Index (AQI) published by China's Ministry of Environmental Protection; and (2) monitor the dynamics of air quality index by using social media messages. Correlation analysis was used to compare the connections between discussion trends in social media messages and the temporal changes in the AQI during 2012. We categorized relevant messages into three types, retweets, mobile app messages, and original individual messages finding that original individual messages had the highest correlation to the Air Quality Index. Based on this correlation analysis, individual messages were used to monitor the AQI in 2013. Our study indicates that the filtered social media messages are strongly correlated to the AQI and can be used to monitor the air quality dynamics to some extent.

Using Social Media to Detect Outdoor Air Pollution and Monitor Air Quality Index (AQI: A Geo-Targeted Spatiotemporal Analysis Framework with Sina Weibo (Chinese Twitter.

Directory of Open Access Journals (Sweden)

Wei Jiang

Full Text Available Outdoor air pollution is a serious problem in many developing countries today. This study focuses on monitoring the dynamic changes of air quality effectively in large cities by analyzing the spatiotemporal trends in geo-targeted social media messages with comprehensive big data filtering procedures. We introduce a new social media analytic framework to (1 investigate the relationship between air pollution topics posted in Sina Weibo (Chinese Twitter and the daily Air Quality Index (AQI published by China's Ministry of Environmental Protection; and (2 monitor the dynamics of air quality index by using social media messages. Correlation analysis was used to compare the connections between discussion trends in social media messages and the temporal changes in the AQI during 2012. We categorized relevant messages into three types, retweets, mobile app messages, and original individual messages finding that original individual messages had the highest correlation to the Air Quality Index. Based on this correlation analysis, individual messages were used to monitor the AQI in 2013. Our study indicates that the filtered social media messages are strongly correlated to the AQI and can be used to monitor the air quality dynamics to some extent.

Content analysis of Student's short messages; Tehran's universities

Directory of Open Access Journals (Sweden)

Masoud Kowsari

2008-07-01

Full Text Available Recently, cell phone, as an unlimited media, in comparison with others, has deeply changed the modes of interpersonal connections. Accessibility, and inexpensiveness, in addition to the transcendence of normal face to face relation restrictions, could be taken for granted as most fascinating features of SMS. Therefore, content analysis of the SMS could help to clarify the communicative subjectivities in interpersonal communications. This study tends to analyze the content of 2651 short messages exchanged among 80 students both genders, in various universities in Tehran. This paper attempts to answer the following questions: Who are the main senders of the messages? In what time are the SMS s frequently s sent or received? What are the most frequent contents? Is there any relationship between the gender of recipients/senders and the content of the messages? Whether the contents are related to the marital statue of the receiver and sender or not?

How Chinese Semantics Capability Improves Interpretation in Visual Communication

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Cheng, Chu-Yu; Ou, Yang-Kun; Kin, Ching-Lung

2017-01-01

A visual representation involves delivering messages through visually communicated images. The study assumed that semantic recognition can affect visual interpretation ability, and the result showed that students graduating from a general high school achieve satisfactory results in semantic recognition and image interpretation tasks than students…

Combining natural language processing and network analysis to examine how advocacy organizations stimulate conversation on social media.

Science.gov (United States)

Bail, Christopher Andrew

2016-10-18

Social media sites are rapidly becoming one of the most important forums for public deliberation about advocacy issues. However, social scientists have not explained why some advocacy organizations produce social media messages that inspire far-ranging conversation among social media users, whereas the vast majority of them receive little or no attention. I argue that advocacy organizations are more likely to inspire comments from new social media audiences if they create "cultural bridges," or produce messages that combine conversational themes within an advocacy field that are seldom discussed together. I use natural language processing, network analysis, and a social media application to analyze how cultural bridges shaped public discourse about autism spectrum disorders on Facebook over the course of 1.5 years, controlling for various characteristics of advocacy organizations, their social media audiences, and the broader social context in which they interact. I show that organizations that create substantial cultural bridges provoke 2.52 times more comments about their messages from new social media users than those that do not, controlling for these factors. This study thus offers a theory of cultural messaging and public deliberation and computational techniques for text analysis and application-based survey research.

Young children's perceptions of fire-safety messages: do framing and parental mediation matter?

Science.gov (United States)

Borzekowski, Dina; Clearfield, Elizabeth; Rimal, Rajiv; Gielen, Andrea

2014-01-01

Media can deliver health and safety messages promoting child health and injury prevention. This study examined the effects of message framing and parental mediation on children's perceptions of fire-safety messages. Using a 2 × 3 randomized experimental design, this study considered both message framing (gain or loss) and parental mediation (no mediation/control, unscripted, or scripted) with 320 children who were 4 and 5 years of age. Children saw two messages (burn and smoke inhalation) embedded in a cartoon. Afterward, researchers assessed children's recall, understanding, and perceptions of self-efficacy and social norms. Children were more likely to recall the safety messages if they were older (burn: adjusted odds ration [AOR] = 2.74 and smoke: AOR = 2.58), and could recall the smoke inhalation message if they had unscripted mediation (AOR = 3.16). Message understanding was poor, with only about 50% of children choosing a correct behavior in a similar scenario. For the burn message, correct understanding was associated with gain-framing and scripted mediation (AOR = 3.22 and 5.77, respectively). Only the scripted mediation group was significantly associated with an increase in perceived social norms (burn: coefficient =.37 and smoke: coefficient =.55; P video-based messages to teach children safety behaviors needs to be enhanced.

Effects of anti-obesity messages on women's body image and eating behaviour.

Science.gov (United States)

Shentow-Bewsh, Rachel; Keating, Leah; Mills, Jennifer S

2016-01-01

It has been suggested that obesity stigmatization contributes to negative mental health outcomes, particularly among overweight individuals. This study examined the effects of exposure to media-portrayed anti-obesity messages on women's state self-esteem, body esteem, and food intake. It was hypothesized that exposure to anti-obesity messages would result in decreased state self-esteem and body esteem and in increased food intake, and that these effects would be more pronounced in individuals with either higher BMI or stronger perceived pressure to be thin. Participants were randomly assigned to one of three experimental conditions in which they either: read a fictitious media article containing either anti-obesity messages or non-obesity-related health messages, or completed a neutral control task (word search). State self-esteem and body esteem were measured before and after the manipulation. Participants also completed a candy taste rating task and ad lib consumption was surreptitiously measured. There was no main effect of condition on either psychological outcome variable or on grams consumed. Higher perceived sociocultural pressure to be thin was associated with a decrease in body esteem after reading the anti-obesity article only. Having a higher BMI was associated with greater candy intake in the word search condition. This trend was also apparent in the sun exposure condition, but not in the anti-obesity condition. Exposure to anti-obesity messages appears to decrease weight-related body esteem in women who already feel strong pressure to be thin, and may lead heavier women to suppress their food intake. Copyright © 2015. Published by Elsevier Ltd.

Building an Understanding of the Role of Media Literacy for Latino/a High School Students

Science.gov (United States)

Boske, Christa; McCormack, Susan

2011-01-01

Popular media is a social phenomenon, especially for young audiences. This qualitative study examined how eleven Latino/a high school students and a Latino teacher understood the impact of media messages in an animated children's film. Findings suggest participants identified negative cultural messages embedded throughout the film regarding…

Questionnaire-based study showed that neonatal chest radiographs could be reliably interpreted using the WhatsApp messaging application.

Science.gov (United States)

Gross, Itai; Langer, Yshia; Pasternak, Yehonatan; Abu Ahmad, Wiessam; Eventov-Friedman, Smadar; Koplewitz, Benjamin Z

2018-06-11

We surveyed whether clinicians used the WhatsApp messaging application to view neonatal chest radiographs and asked a sub-sample to compare them with computer screen viewings. The study was conducted at three university-affiliated medical centres in Israel from June-December 2016. Questionnaires on using smartphones for professional purposes were completed by 68/71 paediatric residents and 20/28 neonatologists. In addition, 11 neonatologists viewed 20 chest radiographs on a computer screen followed by a smartphone and 10 viewed the same radiographs in the opposite order, separated by a washout period of two months. After another two months, five from each group viewed the same radiographs on a computer screen. Different interpretations between viewing modes were assessed. Most respondents used WhatsApp to send chest radiographs for consultation: 82% of the paediatric residents and 80% of the neonatologists. The mean number of inconsistencies in diagnosis was 3.7/20 between two computer views and 2.9/20 between computer and smartphone views (p=0.88) and the disease severity means were 3.7/20 and 2.85/20, respectively (p=0.94). Neonatologists using WhatsApp only determined umbilical line placement in 80% of cases. WhatsApp was reliable for preliminary interpretation of neonatal chest radiographs, but caution was needed when assessing umbilical lines. This article is protected by copyright. All rights reserved. This article is protected by copyright. All rights reserved.

Dakwah Islam Dan Inovasi Media: Peluang Dan Ancaman Media Global Atas Dakwah Islam

OpenAIRE

Fakhruroji, Moch

2010-01-01

The development of dakwah science is not as fast as the development of dakwah activities. In this globalsociety, dakwah activities can even be found in the world wide web. They transform greatly in public space as spiritualteachings and are actualized in various forms. These various forms of dakwah activities are supported by dakwah media. Indakwah science, media becomes a channel used by the agents of dakwah activities to deliver the messages

The Canary in the Coal Mine Tweets: Social Media Reveals Public Perceptions of Non-Medical Use of Opioids.

Science.gov (United States)

Chan, Brian; Lopez, Andrea; Sarkar, Urmimala

2015-01-01

Non-medical prescription opioid use is a growing public health concern. Social media is an emerging tool to understand health attitudes, beliefs, and behaviors. We retrieved a sample of publicly available Twitter messages in early 2014, using common opioid medication names and slang search terms. We used content analysis to code messages by user, context of message (personal vs general experiences), and key content themes. We reviewed 540 messages, of which 375 (69%) messages were related to opioid behaviors. Of these, 316 (84%) originated from individual user accounts; 125 messages expressed personal experience with opioids. The majority of personal messages referenced using opioids to obtain a "high", use for sleep, or other non-intended use (87,70%). General attitudes regarding opioid use included positive sentiment (52, 27%), comments on others peoples opioid use (57, 30%), and messages containing public health information or links (48, 25%). In a sample of social media messages mentioning opioid medications, the most common theme amongst English users related to various forms of opioid misuse. Social media can provide insights into the types of misuse of opioids that might aid public health efforts to reduce non-medical opioid use.

Social Media Management Strategies for Organizational Impression Management and their Effect on Public Perception

DEFF Research Database (Denmark)

Benthaus, Janek; Risius, Marten; Beck, Roman

2016-01-01

strategy, help companies to positively influence the public perception among social media users. A mixed methods approach is applied, where we quantitatively analyze 15 million user-generated Twitter messages containing information about 45 large global companies highly active on Twitter, as well as almost......With the growing importance of social media, companies increasingly rely on social media management tools to analyze social media activities and to professionalize their social media engagement. In this study, we evaluate how social media management tools, as part of an overarching social media...... 160 thousand corresponding messages sent from these companies via their corporate Twitter accounts. Additionally, we conducted interviews with six social media experts to gain complementary insights. By these means, we are able to identify significant differences between different social media...

Medium Moderates the Message. How Users Adjust Their Communication Trajectories to Different Media in Collaborative Task Solving.

Science.gov (United States)

Lisiecka, Karolina; Rychwalska, Agnieszka; Samson, Katarzyna; Łucznik, Klara; Ziembowicz, Michał; Szóstek, Agnieszka; Nowak, Andrzej

2016-01-01

Rapid development of information and communications technologies (ICT) has triggered profound changes in how people manage their social contacts in both informal and professional contexts. ICT mediated communication may seem limited in possibilities compared to face-to-face encounters, but research shows that puzzlingly often it can be just as effective and satisfactory. We posit that ICT users employ specific communication strategies adapted to particular communication channels, which results in a comparable effectiveness of communication. In order to maintain a satisfactory level of conversational intelligibility they calibrate the content of their messages to a given medium's richness and adjust the whole conversation trajectory so that every stage of the communication process runs fluently. In the current study, we compared complex task solving trajectories in chat, mobile phone and face-to-face dyadic conversations. Media conditions did not influence the quality of decision outcomes or users' perceptions of the interaction, but they had impact on the amount of time devoted to each of the identified phases of decision development. In face-to-face contacts the evaluation stage of the discussion dominated the conversation; in the texting condition the orientation-evaluation-control phases were evenly distributed; and the phone condition provided a midpoint between these two extremes. The results show that contemporary ICT users adjust their communication behavior to the limitations and opportunities of various media through the regulation of attention directed to each stage of the discussion so that as a whole the communication process remains effective.

Avian Influenza Risk Surveillance in North America with Online Media.

Directory of Open Access Journals (Sweden)

Colin Robertson

Full Text Available The use of Internet-based sources of information for health surveillance applications has increased in recent years, as a greater share of social and media activity happens through online channels. The potential surveillance value in online sources of information about emergent health events include early warning, situational awareness, risk perception and evaluation of health messaging among others. The challenge in harnessing these sources of data is the vast number of potential sources to monitor and developing the tools to translate dynamic unstructured content into actionable information. In this paper we investigated the use of one social media outlet, Twitter, for surveillance of avian influenza risk in North America. We collected AI-related messages over a five-month period and compared these to official surveillance records of AI outbreaks. A fully automated data extraction and analysis pipeline was developed to acquire, structure, and analyze social media messages in an online context. Two methods of outbreak detection; a static threshold and a cumulative-sum dynamic threshold; based on a time series model of normal activity were evaluated for their ability to discern important time periods of AI-related messaging and media activity. Our findings show that peaks in activity were related to real-world events, with outbreaks in Nigeria, France and the USA receiving the most attention while those in China were less evident in the social media data. Topic models found themes related to specific AI events for the dynamic threshold method, while many for the static method were ambiguous. Further analyses of these data might focus on quantifying the bias in coverage and relation between outbreak characteristics and detectability in social media data. Finally, while the analyses here focused on broad themes and trends, there is likely additional value in developing methods for identifying low-frequency messages, operationalizing this

Drug information, misinformation, and disinformation on social media: a content analysis study.

Science.gov (United States)

Al Khaja, Khalid A J; AlKhaja, Alwaleed K; Sequeira, Reginald P

2018-05-24

Dissemination of misleading drug information through social media can be detrimental to the health of the public. This study, carried out in Bahrain, evaluated the truthfulness of 22 social media claims about drugs (72.7%), dietary supplements (22.7%), and toxic bisphenol-A (4.5%). They circulated on WhatsApp platform, as case studies. We categorized claims as objectively true, false, or potentially misleading. The content analysis revealed that "potentially misleading" claims were the most frequent messages (59.1%). They tend to exaggerate the efficacy or safety without sufficient evidence to substantiate claims. False claims (27.3%) were likely due to unfair competition or deception. Overall, 13.6% of the messages were objectively true claims that could withstand regulatory scrutiny. Majority of the drug-related messages on social media were potentially misleading or false claims that lacked credible evidence to support them. In the public interest, regulatory authorities should monitor such information disseminated via social media platforms.

Center for Media Literacy Unveils the CML Medialit Kit[TM]: A Free Educational Framework that Helps Students Challenge and Understand Media

Science.gov (United States)

Social Studies, 2004

2004-01-01

Five key questions form the basis of the new CML MediaLit Kit, an educational framework and curriculum guide developed by the Center for Media Literacy. Adaptable to all grades, the key questions help children and young people evaluate the thousands of media messages that bombard them daily. More than two years in development and available for…

Adolescents' media-related cognitions and substance use in the context of parental and peer influences.

Science.gov (United States)

Scull, Tracy M; Kupersmidt, Janis B; Parker, Alison E; Elmore, Kristen C; Benson, Jessica W

2010-09-01

Two cross-sectional studies investigated media influences on adolescents' substance use and intentions to use substances in the context of exposure to parental and peer risk and protective factors. A total of 729 middle school students (n = 351, 59% female in Study 1; n = 378, 43% female in Study 2) completed self-report questionnaires. The sample in Study 1 was primarily African-American (52%) and the sample in Study 2 was primarily Caucasian (63%). Across the two studies, blocks of media-related cognitions made unique contributions to the prediction of adolescents' current substance use and intentions to use substances in the future above and beyond self-reported peer and parental influences. Specifically, identification with and perceived similarity to media messages were positively associated with adolescents' current substance use and intentions to use substances in the future, and critical thinking about media messages and media message deconstruction skills were negatively associated with adolescents' intention to use substances in the future. Further, peer influence variables (e.g., peer pressure, social norms, peer substance use) acted as risk factors, and for the most part, parental influence variables (e.g., parental pressure to not use, perceived parental reaction) acted as protective factors. These findings highlight the importance of developing an increased understanding of the role of media messages and media literacy education in the prevention of substance use behaviors in adolescence.

Assisted Interpretation of Laser-Induced Fluorescence Spectra of Egg-Based Binding Media Using Total Emission Fluorescence Spectroscopy

International Nuclear Information System (INIS)

Anglos, D.; Nevin, A.

2006-01-01

Laser-induced fluorescence (LIF) spectroscopy can provide nondestructive, qualitative analysis of protein-based binding media found in artworks. Fluorescence emissions from proteins in egg yolk and egg white are due to auto fluorescent aromatic amino acids as well as other native and age-related fluorophores, but the potential of fluorescence spectroscopy for the differentiation between binding media is dependent on the choice of a suitable excitation wavelength and limited by problems in interpretation. However, a better understanding of emission spectra associated with LIF can be achieved following comparisons with total emission fluorescence spectra where a series of consecutive emission spectra are recorded over a specific range. Results using nanosecond UV laser sources for LIF of egg-based binding media are presented which are rationalised following comparisons with total emission spectra. Specifically, fluorescence is assigned to tryptophan and oxidation products of amino acids; in the case of egg yolk, fatty-acid polymerisation and age-related degradation products account for the formation of fluorophores.

DIGITAL ETHIC IN SOCIAL MEDIA:INVESTIGATION OF VIOLENT MESSAGES ON TWITTER

OpenAIRE

BAYRAK, Tamer

2017-01-01

Today’s world is changing with technology. Especially all of the media is very attractive for people. Conventional media becomes new media. This is because of people’s request. But new media is not so innocent. Some ethical concerns are fairly considered in terms of today’s world. Communication is as old as humanity history. Data is base factor for communication in terms of process of communication. So, data is circling from person to person speedly. But communication is not pure. It has some...

Food crisis coverage by social and traditional media: A case study of the 2008 Irish dioxin crisis.

Science.gov (United States)

Shan, Liran; Regan, Aine; De Brún, Aoife; Barnett, Julie; van der Sanden, Maarten C A; Wall, Patrick; McConnon, Aine

2014-11-01

The world of communication has changed significantly in the last decade as a result of the evolution of social media. Food crisis managers and communicators should be cognizant of the messages presented to the public by all media channels during a crisis. Using the 2008 Irish dioxin contamination incident as an example, a quantitative content analysis was carried out to investigate the relationship between social and traditional media. Messages published in printed newspapers (n = 141), blogs and forums (n = 107), and Twitter (n = 68) were analysed to investigate sourcing practice, story topic and use of tone. Results revealed that traditional media relied on diverse offline sources in reporting a wide range of topics. In comparison, social media responded faster and diminished faster, using offline and online media news messages as the primary sources in reporting very limited topics. No significant difference was found in the presence of negative tone across media. © The Author(s) 2013.

Using Text Message Surveys to Evaluate a Mobile Sexual Health Question-and-Answer Service.

Science.gov (United States)

Willoughby, Jessica Fitts; L'Engle, Kelly Ladin; Jackson, Kennon; Brickman, Jared

2018-01-01

Text message programs for sexual health are becoming increasingly popular as practitioners aim to meet youth on media they use frequently. Two-way mobile health (mHealth) interventions allow for feedback solicitation from participants. This study explores the use of a text message survey to assess demographics and program feedback from users of an adolescent sexual health text message question-and-answer service. Development and feasibility of the short-message service survey are discussed. The text message survey achieved a 43.9% response rate, which is comparable to response rates of surveys conducted via other methods. When compared to respondents who used the service and completed an online in-school questionnaire, text survey respondents were more likely to be female and older. They also reported higher service satisfaction. Results have implications for text message service providers and researchers. This article examines a community application of a new intervention strategy and research methodology.

HIV/AIDS messages as a spur for conversation among young South ...

African Journals Online (AJOL)

The participants indicated that they were willing to discuss the themes addressed in either a poster or radio advertisement because they appreciated the message and felt that its content ... Keywords: communication strategies; health behaviour; HIV prevention; mass media; public health; radio advertisements; rhetoric; youth

Filtering Entities to Optimize Identification of Adverse Drug Reaction From Social Media: How Can the Number of Words Between Entities in the Messages Help?

Science.gov (United States)

Abdellaoui, Redhouane; Schück, Stéphane; Texier, Nathalie; Burgun, Anita

2017-06-22

With the increasing popularity of Web 2.0 applications, social media has made it possible for individuals to post messages on adverse drug reactions. In such online conversations, patients discuss their symptoms, medical history, and diseases. These disorders may correspond to adverse drug reactions (ADRs) or any other medical condition. Therefore, methods must be developed to distinguish between false positives and true ADR declarations. The aim of this study was to investigate a method for filtering out disorder terms that did not correspond to adverse events by using the distance (as number of words) between the drug term and the disorder or symptom term in the post. We hypothesized that the shorter the distance between the disorder name and the drug, the higher the probability to be an ADR. We analyzed a corpus of 648 messages corresponding to a total of 1654 (drug and disorder) pairs from 5 French forums using Gaussian mixture models and an expectation-maximization (EM) algorithm . The distribution of the distances between the drug term and the disorder term enabled the filtering of 50.03% (733/1465) of the disorders that were not ADRs. Our filtering strategy achieved a precision of 95.8% and a recall of 50.0%. This study suggests that such distance between terms can be used for identifying false positives, thereby improving ADR detection in social media. ©Redhouane Abdellaoui, Stéphane Schück, Nathalie Texier, Anita Burgun. Originally published in JMIR Public Health and Surveillance (http://publichealth.jmir.org), 22.06.2017.

DAKWAH ISLAM DAN INOVASI MEDIA: PELUANG DAN ANCAMAN MEDIA GLOBAL ATAS DAKWAH ISLAM

OpenAIRE

Moch. Fakhruroji

2015-01-01

The development of dakwah science is not as fast as the development of dakwah activities. In this global society, dakwah activities can even be found in the world wide web. They transform greatly in public space as spiritual teachings and are actualized in various forms. These various forms of dakwah activities are supported by dakwah media. In dakwah science, media becomes a channel used by the agents of dakwah activities to deliver the messages

Electronic Media: A Motivational Strategy for Student Success

Science.gov (United States)

Finamore, Dora C. D.; Hochanadel, Aaron J.; Hochanadel, Cathleen E.; Millam, Loretta A.; Reinhardt, Michelle M.

2012-01-01

Motivation, engagement, goal attainment and effective interaction are essential components for college students to be successful in the online educational environment. The popularity and influx of electronic media applications has allowed educators the opportunity to incorporate social media (Facebook, Twitter), and volitional messages (Simple…

Trial Promoter: A Web-Based Tool for Boosting the Promotion of Clinical Research Through Social Media.

Science.gov (United States)

Reuter, Katja; Ukpolo, Francis; Ward, Edward; Wilson, Melissa L; Angyan, Praveen

2016-06-29

Scarce information about clinical research, in particular clinical trials, is among the top reasons why potential participants do not take part in clinical studies. Without volunteers, on the other hand, clinical research and the development of novel approaches to preventing, diagnosing, and treating disease are impossible. Promising digital options such as social media have the potential to work alongside traditional methods to boost the promotion of clinical research. However, investigators and research institutions are challenged to leverage these innovations while saving time and resources. To develop and test the efficiency of a Web-based tool that automates the generation and distribution of user-friendly social media messages about clinical trials. Trial Promoter is developed in Ruby on Rails, HTML, cascading style sheet (CSS), and JavaScript. In order to test the tool and the correctness of the generated messages, clinical trials (n=46) were randomized into social media messages and distributed via the microblogging social media platform Twitter and the social network Facebook. The percent correct was calculated to determine the probability with which Trial Promoter generates accurate messages. During a 10-week testing phase, Trial Promoter automatically generated and published 525 user-friendly social media messages on Twitter and Facebook. On average, Trial Promoter correctly used the message templates and substituted the message parameters (text, URLs, and disease hashtags) 97.7% of the time (1563/1600). Trial Promoter may serve as a promising tool to render clinical trial promotion more efficient while requiring limited resources. It supports the distribution of any research or other types of content. The Trial Promoter code and installation instructions are freely available online.

An exploration of the use of social media by surgical colleges.

Science.gov (United States)

Ralston, Maximilian R; O'Neill, Stephen; Wigmore, Stephen J; Harrison, Ewen M

2014-12-01

Social media use has become common for organisations in surgery, however the nature and reach of these communications is unknown. This study aimed to characterise and compare the use of "Twitter" by five prominent organisations in surgery. Data were collected from Twitter and the scale, reach, nature and sentiment of messages analysed. Message influence was determined and content analysed by frequency and association using hierarchical clustering and network analysis. Poisson regression was used to compare institutional message and "re-tweet" counts. 7712 messages were analysed from a four-year period up to 13th April 2013. The American College of Surgeons (ACS) had tweeted most and posted the greatest number of messages per day (3.3/day). The number of followers reflects social reach and the Royal College of Surgeons of England (RCSEng) had the greatest number (11,600) followed by the ACS (7320). The number of "retweets" a message receives is a measure of influence with the RCSEng (2.0) demonstrating a significantly greater count than the Royal College of Surgeons of Ireland (RCSI; 0.8, p social media. UK colleges frequently communicate about education/training opportunities while the ACS focuses on patient-related matters. Only one organisation was found to have an explicit social media policy, which would be considered best practice and can focus on-line activity. Copyright © 2014 Surgical Associates Ltd. Published by Elsevier Ltd. All rights reserved.

Message Collision Avoidance Protocols for Detecting Stray Nodes in a Scuba Diving Group Using Ultrasonic Multi-Hop Message Communication

Directory of Open Access Journals (Sweden)

Shinya Kaido

2017-12-01

Full Text Available Recent years have seen a growing interest in underwater communication and some progress has been made in this area. However, underwater communication is still immature compared with terrestrial communication. A prime reason for this is that the underwater environment is intrinsically not suitable for propagation of electric waves. Instead, ultrasonic waves are mainly used for underwater communication. Since ultrasonic waves cannot provide sufficient communication speed or capacity, they cannot use existing network technologies, which assume use of radio waves. In particular, communication in shallow water is still an uncharted territory. Few communication technologies are employed in environments where people enjoy scuba diving. This paper addresses problems faced by recreational scuba divers. It proposes constructing an ad hoc mesh-shaped network between divers within a group and use ultrasonic waves as transmission media in order to enable the detection of a stray diver. It also proposes a communication protocol in which messages are relayed in multiple hops, and a message collision avoidance method, which is intended to reduce the rate of packet loss caused by message propagation delay. We have implemented the proposed methods in a network simulator, and compared them with an existing communication method that has no message collision avoidance function, in terms of the packet loss rate, the stray driver detection rate, and the rate of the ability to communicate in multiple hops.

The Differential Effects of Social Media Sites for Promoting Cancer Risk Reduction.

Science.gov (United States)

Lauckner, Carolyn; Whitten, Pamela

2016-09-01

Social media are potentially valuable tools for disseminating cancer education messages, but the differential effects of various sites on persuasive outcomes are unknown. In an effort to inform future health promotion, this research tested the effects of Facebook, YouTube, Twitter, and blogs for delivering a cancer risk reduction message. Using an experimental design, participants were randomly placed in several conditions that delivered the same message but with different forms of social media. Effects on comprehension and attitudes were examined, as they are important variables in the behavior change process. YouTube led to higher comprehension and stronger attitudes toward cancer risk reduction than Twitter, but there were no differences between other sites. Additionally, YouTube led to stronger attitudes toward cancer risk reduction as compared to Facebook, but not any other sites. These results demonstrate that, even if the message is kept constant, the form of social media used to deliver content can have an effect on persuasive outcomes. More research is needed to determine the mechanisms behind the differences found, however. Altogether, this line of research is valuable for any individuals seeking to use social media for health promotion purposes and could have direct implications for the development of cancer risk reduction campaigns.

Lost in Interpretation – Communicating Risk to the Public

International Nuclear Information System (INIS)

Meschenmoser, P.

2016-01-01

Communicating radiation incidents and emergencies to the public always has been challenging. No other type of emergency is related to such disproportional risk perception, so little public knowledge about the subject matter and so many contradicting expert analyses when it comes to public communications. The rise of social media and citizen journalism resulted in a dramatic acceleration of global communications and widespread misinformation. News does not break on television anymore but on Twitter, Facebook & Co. As a consequence, professional communicators not only have to take initiative considerably faster than in the past and deal with rumours. Their message has to be brief and on the point and is sometimes limited to just some 140 characters, the maximum length of a Tweet. More than ever it is essential to timely communicate in plain language and to clearly tell what needs to be done to be safe and to remain safe. Otherwise, the public will be lost in interpretation. (author)

Lost in Interpretation – Communicating Risk to the Public

International Nuclear Information System (INIS)

Meschenmoser, P.

2017-01-01

Communicating radiation incidents and emergencies to the public always has been challenging. No other type of emergency is related to such disproportional risk perception, so little public knowledge about the subject matter and so many contradicting expert analyses when it comes to public communications. The rise of social media and citizen journalism resulted in a dramatic acceleration of global communications and widespread misinformation. News does not break on television anymore but on Twitter, Facebook & Co. As a consequence, professional communicators not only have to take initiative considerably faster than in the past and deal with rumours. Their message has to be brief and on the point and is sometimes limited to just some 140 characters, the maximum length of a Tweet. More than ever it is essential to timely communicate in plain language and to clearly tell what needs to be done to be safe and to remain safe. Otherwise, the public will be lost in interpretation. (author)

Penggunaan Media Visual dalam Proses Pembelajaran

Directory of Open Access Journals (Sweden)

Haris Budiman

2017-08-01

Full Text Available Conventional teaching and learning process it has many shortcomings, which are caused by not all teachers have the same competence, differences in absorption of learners in listening to lessons, teaching materials that teachers have limited and learning activities for students as objects tend to be boring.                For that teachers are required to have creativity in teaching, teachers are required able to stimulate learners to be proactive in learning activities. Like a bridge connecting the two sides, the role played by media learning in a teaching system. That role becomes vital for visual learning media is not only responsible for the arrival of a message to student learning, but also ensures that the message does not degrade or irregularities meaning. Thus a learning process by using visual media can boost creativity and motivation for learners to learn and can be done effectively and efficiently.

"Jimmy Cap Before You Tap": Developing Condom Use Messages for African American Women.

Science.gov (United States)

Hood, Kristina B; Shook, Natalie J; Belgrave, Faye Z

This study examined which characteristics of persuasive communications are most effective in changing African American women's condom use attitudes. Focus groups were convened with 40 African American women (M age  = 25.54, SD = 4.67) to assess their opinions on current effective strategies used to promote condom use among their peers. Participants discussed effective characteristics of messaging campaigns (i.e., source, message type, channel) and how these could be used in future prevention messages. Findings revealed that making messages that are fun, catchy, and informative, delivered frequently through social media, TV, or radio by a peer or celebrity would be perceived as most effective in changing young African American women's attitudes. Other themes that emerged were that condom use is more strongly associated with pregnancy prevention than HIV prevention and that sexual partners were perceived to have negative condom use attitudes. Recommendations centered on increasing exposure of HIV prevention messages by placing messages on the Internet and including a funny phrase or jingle in the message so that it is easy to remember and could potentially serve as a conversation starter for discussing safe sex with partners.

Lesbian, gay, bisexual and transgender (LGBT) view it differently than non-LGBT: Exposure to tobacco-related couponing, e-cigarette advertisements, and anti-tobacco messages on social and traditional media.

Science.gov (United States)

Emory, Kristen; Buchting, Francisco O; Trinidad, Dennis R; Vera, Lisa; Emery, Sherry L

2018-03-12

LGBT populations use tobacco at disparately higher rates nationwide, compared to national averages. The tobacco industry has a history targeting LGBT with marketing efforts, likely contributing to this disparity. This study explores whether exposure to tobacco content on traditional and social media is associated with tobacco use among LGBT and non-LGBT. This study reports results from LGBT (N=1,092) and non-LGBT (N=16,430) respondents to a 2013 nationally representative cross-sectional online survey of US adults (N=17,522). Frequency and weighted prevalence were estimated and adjusted logistic regression analyses were conducted. LGBT reported significantly higher rates of past 30-day tobacco media exposure compared to non-LGBT, this effect was strongest among LGBT who were smokers (pe-cigarettes, and anti-tobacco on new or social media (e.g. Twitter, Facebook, etc.) than did non-LGBT (pe-cigarettes, and cigars compared to non-LGBT, adjusting for past 30-day media exposure and covariates (p≤0.0001). LGBT (particularly LGBT smokers) are more likely to be exposed to and interact with tobacco-related messages on new and social media than their non-LGBT counterparts. Higher levels of tobacco-media exposure were significantly associated with higher likelihood of tobacco use. This suggests tobacco control must work toward reaching LGBT across a variety of media platforms, particularly new and social media outlets.

Feasibility and reliability of a mobile tool to evaluate exposure to tobacco product marketing and messages using ecological momentary assessment.

Science.gov (United States)

Hébert, Emily T; Vandewater, Elizabeth A; Businelle, Michael S; Harrell, Melissa B; Kelder, Steven H; Perry, Cheryl L

2017-10-01

Existing measures of tobacco marketing and messaging exposure are limited, relying on recall, recognition, or proxy measures. This study aimed to determine the feasibility and reliability of a mobile application for the measurement of tobacco and e-cigarette marketing and message exposure using ecological momentary assessment (EMA). Young adults from Austin, TX (n=181, ages 18-29) were instructed to use a mobile application to record all sightings of marketing or social media related to tobacco (including e-cigarettes) in real-time for 28days (Event EMAs). Tobacco product use and recall of message encounters were assessed daily using an app-initiated EMA (Daily EMAs). The mobile app was a feasible and acceptable method to measure exposure to tobacco messages. The majority of messages (45.0%) were seen on the Internet, and many were user-generated. Thirty-day recall of messages at baseline was poorly correlated with messages reported via Event EMA during the study period; however, the correlation between post-study 30-day recall and Event EMA was much stronger (r=0.603 for industry-sponsored messages, r=0.599 for user-generated messages). Correlations between Daily EMAs and 30-day recall of message exposure (baseline and post-study) were small (baseline: r=0.329-0.389) to large (post-study: r=0.656-0.766). These findings suggest that EMA is a feasible and reliable method for measuring tobacco message exposure, especially given the prevalence of messages encountered online and on social media. Recall measures are limited in their ability to accurately represent marketing exposure, but might be improved by a period of priming or clearer response categories. Copyright © 2017 Elsevier Ltd. All rights reserved.

Mass media influence spreading in social networks with community structure

Science.gov (United States)

Candia, Julián; Mazzitello, Karina I.

2008-07-01

We study an extension of Axelrod's model for social influence, in which cultural drift is represented as random perturbations, while mass media are introduced by means of an external field. In this scenario, we investigate how the modular structure of social networks affects the propagation of mass media messages across a society. The community structure of social networks is represented by coupled random networks, in which two random graphs are connected by intercommunity links. Considering inhomogeneous mass media fields, we study the conditions for successful message spreading and find a novel phase diagram in the multidimensional parameter space. These findings show that social modularity effects are of paramount importance for designing successful, cost-effective advertising campaigns.

Antioxidant health messages in Canadian women's magazines.

Science.gov (United States)

Steinberg, Alissa; Paisley, Judy; Bandayrel, Kristofer

2011-01-01

Recently, antioxidants have taken centre stage in media and advertising messages. While 80% of Canadians think they are well-informed about nutrition, many are confused about the health effects of specific nutrients. Forty-six percent of Canadians seek information from newspapers and books, and 67% of women rely on magazines. We examined the content and accuracy of antioxidant health messages in Canadian women's magazines. The top three Canadian magazines targeted at women readers were selected. A screening tool was developed, pilot tested, and used to identify eligible articles. A coding scheme was created to define variables, which were coded and analyzed. Seventy-seven percent of 36 magazine issues contained articles that mentioned antioxidants (n=56). Seventy-one percent (n=40) of articles reported positive health effects related to antioxidant consumption, and 36% and 40% of those articles framed those effects as definite and potential, respectively (p<0.01). The articles sampled conveyed messages about positive antioxidant health effects that are not supported by current evidence. Improved standards of health reporting are needed. Nutrition professionals may need to address this inaccuracy when they develop communications on antioxidants and health risk.

Evaluation of an Australian Alcohol Media Literacy Program.

Science.gov (United States)

Gordon, Chloe S; Howard, Steven J; Jones, Sandra C; Kervin, Lisa K

2016-11-01

A 10-lesson alcohol media literacy program was developed, underpinned by the message interpretation processing model, inoculation theory, and constructivist learning theory, and was tailored to be culturally relevant to the Australian context. This program aimed to increase students' media deconstruction skills and reduce intent to drink alcohol. The purpose of this study was to evaluate the effectiveness of the program in achieving these goals through a short-term quasi-experimental trial. Elementary schools were assigned to either the intervention group (83 students) or a wait-list control group (82 students). Student questionnaires were administered at three time points (baseline, after the intervention group completed the program, and after the wait-list control group completed the program) to evaluate the effectiveness of the intervention. The intervention and wait-list control groups reported significantly higher media deconstruction skills as a result of the intervention. Both groups reported significantly lower social norms, whereas the wait-list control group reported significantly lower positive alcohol expectancies. There were no significant changes to self-efficacy to refuse alcohol, preference for alcohol-branded merchandise, and understanding of persuasive intent as a result of the intervention. To date, the majority of alcohol media literacy studies have been conducted in the United States and have focused on deconstructing television and print-based ads. This evaluation provides evidence that an alcohol media literacy program that was developed for a specific cultural context, and that incorporates a broad range of multimodal advertisements, can have a positive impact on beliefs and attitudes that are known predictors/precursors of drinking behaviors.

Making the message count: a new CNA media relations strategy

International Nuclear Information System (INIS)

Metza, P.

1996-01-01

The points made, in anecdotal form, are that: experts should be accessible to the media; the CNA should be active in speaking to the media; simple language should be used; the industry should present a human face; nobody should be surprised that reporters are cynical, suspicious and skeptical about industry, government and ''the establishment''

Making the message count: a new CNA media relations strategy

Energy Technology Data Exchange (ETDEWEB)

Metza, P [Canadian Nuclear Association, Toronto, ON (Canada)

1997-12-31

The points made, in anecdotal form, are that: experts should be accessible to the media; the CNA should be active in speaking to the media; simple language should be used; the industry should present a human face; nobody should be surprised that reporters are cynical, suspicious and skeptical about industry, government and ``the establishment``.

Consumer Responses to Creative Media Advertising: A Literature Review

NARCIS (Netherlands)

Eelen, J.; Rauwers, R.; Wottrich, V. M.; Voorveld, H. A. M.; van Noort, G.; de Pelsmacker, P.

2016-01-01

This paper provides an overview of the state of knowledge about creative media advertising; choosing a novel medium that implicitly communicates the message. It explains what creative media advertising is and how it differs from other unconventional marketing communication formats. It addresses the

Medium Moderates the Message. How Users Adjust Their Communication Trajectories to Different Media in Collaborative Task Solving

Science.gov (United States)

Rychwalska, Agnieszka; Samson, Katarzyna; Łucznik, Klara; Ziembowicz, Michał; Szóstek, Agnieszka; Nowak, Andrzej

2016-01-01

Rapid development of information and communications technologies (ICT) has triggered profound changes in how people manage their social contacts in both informal and professional contexts. ICT mediated communication may seem limited in possibilities compared to face-to-face encounters, but research shows that puzzlingly often it can be just as effective and satisfactory. We posit that ICT users employ specific communication strategies adapted to particular communication channels, which results in a comparable effectiveness of communication. In order to maintain a satisfactory level of conversational intelligibility they calibrate the content of their messages to a given medium’s richness and adjust the whole conversation trajectory so that every stage of the communication process runs fluently. In the current study, we compared complex task solving trajectories in chat, mobile phone and face-to-face dyadic conversations. Media conditions did not influence the quality of decision outcomes or users’ perceptions of the interaction, but they had impact on the amount of time devoted to each of the identified phases of decision development. In face-to-face contacts the evaluation stage of the discussion dominated the conversation; in the texting condition the orientation-evaluation-control phases were evenly distributed; and the phone condition provided a midpoint between these two extremes. The results show that contemporary ICT users adjust their communication behavior to the limitations and opportunities of various media through the regulation of attention directed to each stage of the discussion so that as a whole the communication process remains effective. PMID:27337037

Medium Moderates the Message. How Users Adjust Their Communication Trajectories to Different Media in Collaborative Task Solving.

Directory of Open Access Journals (Sweden)

Karolina Lisiecka

Full Text Available Rapid development of information and communications technologies (ICT has triggered profound changes in how people manage their social contacts in both informal and professional contexts. ICT mediated communication may seem limited in possibilities compared to face-to-face encounters, but research shows that puzzlingly often it can be just as effective and satisfactory. We posit that ICT users employ specific communication strategies adapted to particular communication channels, which results in a comparable effectiveness of communication. In order to maintain a satisfactory level of conversational intelligibility they calibrate the content of their messages to a given medium's richness and adjust the whole conversation trajectory so that every stage of the communication process runs fluently. In the current study, we compared complex task solving trajectories in chat, mobile phone and face-to-face dyadic conversations. Media conditions did not influence the quality of decision outcomes or users' perceptions of the interaction, but they had impact on the amount of time devoted to each of the identified phases of decision development. In face-to-face contacts the evaluation stage of the discussion dominated the conversation; in the texting condition the orientation-evaluation-control phases were evenly distributed; and the phone condition provided a midpoint between these two extremes. The results show that contemporary ICT users adjust their communication behavior to the limitations and opportunities of various media through the regulation of attention directed to each stage of the discussion so that as a whole the communication process remains effective.

Understanding the Impact of Using Mass Media as a Pedagogical Tool for Nutrition Education of Healthcare Workers in the Community College Classroom

Science.gov (United States)

Shumaker Jeffrey, Penny Michelle

2011-01-01

Nutrition-related messages inundate mass media advertisements in the United States but it is unclear as to how those messages affect a person's food selection behavior and awareness of nutrient and non-nutrient message content. This dissertation is a culmination of research examining the use of mass media (television and print) as a pedagogical…

Video: useful tool for delivering family planning messages.

Science.gov (United States)

Sumarsono, S K

1985-10-01

In 1969, the Government of Indonesia declared that the population explosion was a national problem. The National Family Planning Program was consequently launched to encourage adoption of the ideal of a small, happy and prosperous family norm. Micro-approach messages are composed of the following: physiology of menstruation; reproductive process; healthy pregnancy; rational family planning; rational application of contraceptives; infant and child care; nutrition improvement; increase in breastfeeding; increase in family income; education in family life; family health; and deferred marriage age. Macro-approach messages include: the population problem and its impact on socioeconomic aspects; efforts to cope with the population problem; and improvement of women's lot. In utilizing the media and communication channels, the program encourages the implementation of units and working units of IEC to produce IEC materials; utilizes all possible existing media and IEC channels; maintains the consistent linkage between the activity of mass media and the IEC activities in the field; and encourages the private sector to participate in the production of IEC media and materials. A media production center was set up and carries out the following activities: producing video cassettes for tv broadcasts of family planning drama, family planning news, and tv spots; producing duplicates of the video cassettes for distribution to provinces in support of the video network; producing teaching materials for family planning workers; and transfering family planning films into video cassettes. A video network was developed and includes video monitors in family planning service points such as hospitals, family planning clinics and public places like bus stations. In 1985, the program will be expanded by 50 mobile information units equipped with video monitors. Video has potentials to increase the productivity and effectiveness of the family planning program. The video production process is

Pendidikan gizi dan pesan gizi melalui short message service terhadap pengetahuan, perilaku, dan kepatuhan ibu hamil minum tablet besi

OpenAIRE

Kusfriyadi, Mars Khendra; Hadi, Hamam; Fuad, Anis

2012-01-01

Background: Low compliance as one cause of high prevalence of anemia in Indonesia is mainly due to forgetfulness. Nutrition education and short message service (SMS) are expected to become media to send nutrition message and remind pregnant mothers of taking iron tablet. Objective: To identify impact of nutrition education and nutrition message through SMS to knowledge, behavior and compliance of pregnant mothers with taking iron tablet. Method: The study was a quasi experiment that use...

Factual accuracy and the cultural context of science in popular media: Perspectives of media makers, middle school students, and university students on an entertainment television program.

Science.gov (United States)

Szu, Evan; Osborne, Jonathan; Patterson, Alexis D

2017-07-01

Popular media influences ideas about science constructed by the public. To sway media productions, public policy organizations have increasingly promoted use of science consultants. This study contributes to understanding the connection from science consultants to popular media to public outcomes. A science-based television series was examined for intended messages of the creator and consulting scientist, and received messages among middle school and non-science university students. The results suggest the consulting scientist missed an opportunity to influence the portrayal of the cultural contexts of science and that middle school students may be reading these aspects uncritically-a deficiency educators could potentially address. In contrast, all groups discussed the science content and practices of the show, indicating that scientific facts were salient to both media makers and audiences. This suggests popular media may influence the public knowledge of science, supporting concerns of scientists about the accuracy of fictional television and film.

Cultural carrying capacity: Organ donation advocacy, discursive framing, and social media engagement.

Science.gov (United States)

Bail, Christopher A

2016-09-01

Social media sites such as Facebook have become a powerful tool for public health outreach because they enable advocacy organizations to influence the rapidly increasing number of people who frequent these forums. Yet the very open-ness of social media sites creates fierce competition for public attention. The vast majority of social media messages provoke little or no reaction because of the sheer volume of information that confronts the typical social media user each day. In this article, I present a theory of the "cultural carrying capacity" of social media messaging campaigns. I argue that advocacy organizations inspire more endorsements, comments, and shares by social media users if they diversify the discursive content of their messages. Yet too much diversification creates large, disconnected audiences that lack the sense of shared purpose necessary to sustain an online movement. To evaluate this theory, I created a Facebook application that collects social media posts produced by forty-two organ donation advocacy organizations over 1.5 years, as well as supplemental information about the organization, its audience, and the broader social context in which they interact. Time series models provide strong evidence for my theory net of demographic characteristics of social media users, the resources and tactics of each organization, and broader external factors. I conclude by discussing the implications of these findings for public health, cultural sociology, and the nascent field of computational social science. Copyright © 2016 Elsevier Ltd. All rights reserved.

Long-term evaluation of a Canadian back pain mass media campaign.

Science.gov (United States)

Suman, Arnela; Bostick, Geoffrey P; Schopflocher, Donald; Russell, Anthony S; Ferrari, Robert; Battié, Michele C; Hu, Richard; Buchbinder, Rachelle; Gross, Douglas P

2017-09-01

This paper evaluates the long-term impact of a Canadian mass media campaign on general public beliefs about staying active when experiencing low back pain (LBP). Changes in beliefs about staying active during an episode of LBP were studied using telephone and web-based surveys. Logistic regression analysis was used to investigate changes in beliefs over time and the effect of exposure to campaign messaging. The percentage of survey respondents agreeing that they should stay active through LBP increased annually from 58.9 to ~72.0%. Respondents reporting exposure to campaign messaging were statistically significantly more likely to agree with staying active than respondents who did not report exposure to campaign messaging (adjusted OR, 95% CI = 1.96, 1.73-2.21). The mass media campaign had continued impact on public LBP beliefs over the course of 7 years. Improvements over time were associated with exposure to campaign messaging.

Evaluation of driver reactions for effective use of dynamic message signs in Richmond, Virginia.

Science.gov (United States)

2010-02-01

Dynamic message signs (DMS) are used in conjunction with other media to communicate traffic conditions, general information, and recommended diversion strategies to motorists. Previous studies using loop detector data to estimate diversion rates attr...

News media coverage of U.S. Ebola policies: Implications for communication during future infectious disease threats.

Science.gov (United States)

Sell, Tara Kirk; Boddie, Crystal; McGinty, Emma E; Pollack, Keshia; Smith, Katherine Clegg; Burke, Thomas A; Rutkow, Lainie

2016-12-01

The Ebola outbreak of 2014-2015 raised concerns about the disease's potential spread in the U.S. and received significant news media coverage. Prior research has shown that news media coverage of policy options can influence public opinion regarding those policies, as well as public attitudes toward the broader social issues and target populations addressed by such policies. To assess news media coverage of Ebola policies, the content of U.S.-focused news stories (n=1262) published between July 1 and November 30, 2014 from 12 news sources was analyzed for 13 policy-related messages. Eight-two percent of news stories mentioned one or more policy-related messages. The most frequently appearing policy-related messages overall were those about isolation (47%) and quarantine (40%). The least frequently mentioned policy-related message described dividing potentially exposed persons into distinct groups based on their level of Ebola risk in order to set different levels of restrictions (5%). Message frequency differed depending on whether news sources were located in an area that experienced an Ebola case or controversy, by news sources' political ideological perspective, and by type of news source (print and television). All policy-related messages showed significant increases in frequency after the first case of Ebola was diagnosed in the U.S. on September 30, 2014, with the exception of messages related to isolation, which showed a significant decrease. Results offer insight into how the news media covers policies to manage emerging disease threats. Copyright © 2016 Elsevier Inc. All rights reserved.

Media Choice for Intra-School Communication: The Role of Environment, User, and Medium

Science.gov (United States)

Caspi, Avner; Blau, Ina

2011-01-01

The influence of media richness, media attentional load, social influence and users' prior experience with media on selection of media to transmit different messages to peers within an educational organization was tested. Media were discriminated by all potential variables. Support was found for the role of prior experience and social influence in…

LP II--A GOAL PROGRAMMING MODEL FOR MEDIA.

Science.gov (United States)

CHARNES, A.; AND OTHERS

A GOAL PROGRAMING MODEL FOR SELECTING MEDIA IS PRESENTED WHICH ALTERS THE OBJECTIVE AND EXTENDS PREVIOUS MEDIA MODELS BY ACCOUNTING FOR CUMULATIVE DUPLICATING AUDIENCES OVER A VARIETY OF TIME PERIODS. THIS PERMITS DETAILED CONTROL OF THE DISTRIBUTION OF MESSAGE FREQUENCIES DIRECTED AT EACH OF NUMEROUS MARKETING TARGETS OVER A SEQUENCE OF…

Role of media and peers on body change strategies among adult men: is body size important?

Science.gov (United States)

McCabe, Marita P; McGreevy, Shauna J

2011-01-01

There has been limited previous research that has examined the role of sociocultural influences on body change strategies among adult men. The current study investigated the role of specific types of messages (encouragement, teasing and modelling) from peers and the media on the strategies to change weight among adult men. Differences were evaluated between 526 men aged from 18 to 60 years from three groups (normal weight, overweight and obese) on body image, body change strategies and messages about their body received from peers and the media. Men were primarily drawn from United States, Australia and Europe. Results showed that messages received by men regarding losing weight or increasing muscle size differed according to weight. Body image and media messages were the strongest predictors of losing weight, whereas body image importance and messages from peers were the strongest predictors of increasing muscles. These findings highlight the importance of sociocultural influences on body change strategies among adult males. Copyright © 2010 John Wiley & Sons, Ltd and Eating Disorders Association.

Media conflicts : the complicated relationship between ‘media’ and ‘revolutions’

NARCIS (Netherlands)

2012-01-01

Over the years, technological innovations have created new opportunities in conflict situations. Control of the media means not only the power to have your message heard, but also to drown out or disrupt the messages of your adversaries. Innovations like satellite communications, the internet (which

Audience Activity and Media Use.

Science.gov (United States)

Rubin, Alan M.

1993-01-01

Explores a view of audience behavior that lies between the extremes of a passive audience expected to be influenced by communication messages and an active audience expected to make rational decisions about what media content to accept and reject. (RS)

MEDIA AND WOMEN HEALTH IN INDIA

OpenAIRE

K. Parkavi

2017-01-01

Health Communication is an important domain in communication arena aims at disseminating health messages to the public. In this study the role of media in giving health information to women is analysed. The portrayal of women in media, the impact it creates on the minds of women, both urban and rural background is scrutinised separately. The responsibility of media in the rural health of women is critically studied and media’s role in Idealising body images in the mind of urban women is also ...

The Influence of advertising media on brand awareness

OpenAIRE

Ivana S. Domazet; Ines Đokić; Olja Milovanov

2017-01-01

In modern business conditions, the company sends its promotional message through various instruments of promotion, and therefore the different media. One of the instruments of promotion is economic propaganda (advertising), which uses a number of media such as television, radio, newspapers, billboards, Internet and others. By using various media, the company affects the consumer awareness of the brand, spreads information about themselves and the brand, educates consumers, creates a brand ima...

BRAND “BALI SHANTI” PADA MEDIA PROMOSI PARIWISATA PEMERINTAH INDONESIA DI PARIS

Directory of Open Access Journals (Sweden)

Natasha Erinda Putri Moniaga

2015-06-01

Full Text Available This study examines promotional print media on Bali in form of pamphlet and folder made by the Embassy of the Republic of Indonesia to Paris and the Ministry of Tourism and Creative Economy of the Republic of Indonesia. The aims were to recognize the messages conveyed by both medias and whether the meaning of Bali’s branding, Bali Shanti (Bali Peace, could be delivered or not. The method used in this research were discourse analysis with semiotical approach, and Barthes’s semiotics theory was used as primary theory. The message of Bali Shanti brand is about peace and harmony, since this brand was created to restore the image of the island of Gods after the Bali Bombing in 2002 and 2005. After the analysis, it was found that the pamphlet conveyed to the readers that Bali is a peaceful island with unique culture based on Balinese Hindu religion, thus, this media could transmit the message of Bali Shanti. Meanwhile, the folder expressed Bali as an island with lots of beautiful nature destinations and has exceptional culture, but the message of Bali Shanti brand could not be delivered to the audience.

Inner Security in Media from the perspective of social science and media studies

Directory of Open Access Journals (Sweden)

Oliver Bidlo

2012-07-01

Full Text Available Security and entertainment are moving closer together. The term Securitainment expresses in this context, the mediation of security through entertainment formats. This will open a new space for Internal Security, which includes its own actors and patterns of interpretation. This space is portrayed in the media and follows the logic of media for attention but is also part of the process of social control. The mass media are therefore an instance of the design of internal security, social control and an interpretation producer. Mass media become actors of the internal security. They provide a symbolic representation of security.

"How Should I Be?" A Photovoice Exploration Into Body Image Messaging for Young Women Across Ethnicities and Cultures.

Science.gov (United States)

Madden, Devin; Breny, Jean M

2016-05-01

Photovoice, a community-based participatory research method that allows participants to inform research questions in an intimate way, has proven successful with youth. A diverse group of teenage girls living in New York City were asked to take photographs and reflect on what messages they received and from whom, how these messages translate across cultures and ethnicities, and how these messages are internalized and acted on. The group selected specific photographs to discuss together and themes emerged to answer the research questions; themes were reinforced by journal responses and agreed on by the group at the concluding session. The participants identified the media, peers, and family as cultural influencers on body image but noted that these messages change depending on the delivering medium. Participants not only offered recommendations with policy implications for advertising and media giants but also urged public health practitioners, teachers, and other key stakeholders working with young women of color to simply provide them with more space for talking. While Photovoice served as an effective methodology for gaining a more expansive understanding of how body image messages are received with young women of color, the tool should be considered for youth development interventions that take a community-based participatory approach. © 2015 Society for Public Health Education.

Expanding Media Reach

Centers for Disease Control (CDC) Podcasts

2007-11-01

In this podcast, two nurses serving a Chinese American community show how they have used local ethnic media to communicate health messages.  Created: 11/1/2007 by National Diabetes Education Program (NDEP), a joint program of the Centers for Disease Control and Prevention and the National Institutes of Health.   Date Released: 11/11/2007.

Populism and the media

DEFF Research Database (Denmark)

Esser, Frank; Stepinska, Agnieszka; Hopmann, David Nicolas

2017-01-01

European media systems have gone through major changes in the last few decades, and these changes have included increased opportunity structures for the dissemination of populist messages. Chapter 12 (‘Switzerland’) rightly states that the disappearance of the traditional party press, increased...... media ownership concentration, dependence on advertising, and a stronger orientation toward news values have worked in favor of a growing populist discourse. The newly established online media are seen as having a high afnity to populism’s rhetorical persuasion because both aim for the “quick kick....../click” with a broad audience. As was stated in Chapter 1 in this volume, the role that the media play in the dissemination of populism is largely under-explored. In the classical research literature dealing with populism (see, e.g., Canovan, 1981; Taggart, 2000), communication and media are not addressed at all. When...

Children, Adolescents, and the Media.

Science.gov (United States)

2013-11-01

Media, from television to the "new media" (including cell phones, iPads, and social media), are a dominant force in children's lives. Although television is still the predominant medium for children and adolescents, new technologies are increasingly popular. The American Academy of Pediatrics continues to be concerned by evidence about the potential harmful effects of media messages and images; however, important positive and prosocial effects of media use should also be recognized. Pediatricians are encouraged to take a media history and ask 2 media questions at every well-child visit: How much recreational screen time does your child or teenager consume daily? Is there a television set or Internet-connected device in the child's bedroom? Parents are encouraged to establish a family home use plan for all media. Media influences on children and teenagers should be recognized by schools, policymakers, product advertisers, and entertainment producers. Copyright © 2013 by the American Academy of Pediatrics.

Population-based evaluation of the ‘LiveLighter’ healthy weight and lifestyle mass media campaign

Science.gov (United States)

Morley, B.; Niven, P.; Dixon, H.; Swanson, M.; Szybiak, M.; Shilton, T.; Pratt, I. S.; Slevin, T.; Hill, D.; Wakefield, M.

2016-01-01

The Western Australian (WA) ‘LiveLighter’ (LL) mass media campaign ran during June–August and September–October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual (‘why’ change message), whereas supporting ads demonstrate simple changes to increase activity and eat healthier (‘how’ to change message). Cross-sectional surveys among population samples aged 25–49 were undertaken pre-campaign (N = 2012) and following the two media waves (N = 2005 and N = 2009) in the intervention (WA) and comparison state (Victoria) to estimate the population impact of LL. Campaign awareness was 54% after the first media wave and overweight adults were more likely to recall LL and perceive it as personally relevant. Recall was also higher among parents, but equal between socio-economic groups. The ‘why’ message about health-harms of overweight rated higher than ‘how’ messages about lifestyle change, on perceived message effectiveness which is predictive of health-related intention and behaviour change. State-by-time interactions showed population-level increases in self-referent thoughts about the health-harms of overweight (P campaign impact. However, sustained campaign activity will be needed to impact behaviour. PMID:26956039

Something fishy? News media presentation of complex health issues related to fish consumption guidelines.

Science.gov (United States)

Greiner, Amelia; Clegg Smith, Katherine; Guallar, Eliseo

2010-11-01

The news media are an important source of dietary information. Understanding news content, particularly the portrayal of risks and benefits of certain foods, is relevant for effective public health communication. Fish consumption may reduce risk for CVD and aid neonatal development, but recent work shows public confusion about the benefits of fish, challenged by the evidence of mercury and other contaminants in fish. We present an analysis of the messages about fish in US news media over 15 years, identifying trends in coverage and highlighting implications of current messaging. We conducted a descriptive text analysis and coded for manifest content: locality of focus, story frame, reference to studies, inclusion of government guidelines and portrayal of uncertainty. We identified chronological patterns and analysed the data for statistically significant relationships between media source and content. News stories were selected from five daily newspapers and five television networks (1993-2007). We analysed 310 health-related news stories on fish. Risk messages outweighed benefit messages four to one, and health benefits only became prominent after 2002. No difference existed in coverage topic by news source. Fish consumption has increasingly become a national issue. With the bulk of messages about fish consumption focused on risk, the benefits may be lost to consumers. This gap creates a need for public health to work with news media to more effectively communicate benefits and risks around fish consumption and health and to consider options for communicating tailored information where it can be more readily utilised.

How to work through the news media

International Nuclear Information System (INIS)

Chapman, M.

1986-01-01

There are essentially four steps that anyone must follow if the objective is to communicate a message through the news media: 1) Understand media (adversarial relationship, code of ethics, importance of First Amendment); 2) Redefine the relationship (become acquainted with reporter, save steps for the reporter); 3) Communicate clearly; and 4) Use alternatives when appropriate. These four steps are discussed

Designing Anti-Binge Drinking Prevention Messages: Message Framing vs. Evidence Type.

Science.gov (United States)

Kang, Hannah; Lee, Moon J

2017-09-27

We investigated whether presenting anti-binge drinking health campaign messages in different message framing and evidence types influences college students' intention to avoid binge drinking, based on prospect theory (PT) and exemplification theory. A 2 (message framing: loss-framed message/gain-framed message) X 2 (evidence type: statistical/narrative) between-subjects factorial design with a control group was conducted with 156 college students. College students who were exposed to the loss-framed message condition exhibited a higher level of intention to avoid binge drinking in the near future than those who did not see any messages (the control group). This finding was mainly among non-binge drinkers. Regardless of evidence type, those who were exposed to the messages exhibited a higher level of intention to avoid binge drinking than those in the control group. This is also mainly among non-binge drinkers. We also found the main effects of message framing and evidence type on attitude toward the message and the main effect of message framing on attitude toward drinking.

Discussions of Adolescent Sexuality in News Media Coverage of the HPV Vaccine

Science.gov (United States)

Casciotti, Dana M.; Smith, Katherine C.; Tsui, Amy

2017-01-01

Given the sexually transmitted nature of human papillomavirus (HPV), some worry the HPV vaccine will create a false sense of security and promote adolescent sexual activity. Media coverage of vaccines can influence social norms, parental attitudes, and vaccine acceptance; in this paper we examine U.S. news media messages related to sexuality and HPV vaccination. Drawing on a structured analysis of 447 articles published during 2005-2009, we qualitatively analyzed a purposive sample of 49 articles discussing adolescent health behaviors related to HPV vaccination. Commonly, articles discussed vaccination in the context of abstinence-only versus comprehensive sexual health education; cited research findings to support vaccination or sex education; argued against connecting vaccination to promiscuous behavior; but included fear-inducing messages. Media messages concerning health behaviors related to HPV vaccination tended to support government and parental involvement in sex education, and dismiss concerns linking vaccination to sexual activity, while also presenting the vaccine as lifesaving. PMID:24439619

Partnership of Media with the Public

Directory of Open Access Journals (Sweden)

Bajram Kosumi

2017-06-01

Full Text Available In this paper is addressed the new media status, which is created in the digital age. Media in the digital age tends to be a business and policy partners, whether for traditional reasons, or because with new digital technology is not known where media is divided from the technology, so where is divided journalism as a profession from the business journalism. Media has become an equal partner with business and politics, but has lost its partnership with the public. Where is leading the journalism this partnership? Theoretical approach in this paper is within the critical cultural school and in which are intended to be detected trends, messages and ideologies of new digital media.

Media content analysis of the Fukushima accident in two Belgian newspapers

International Nuclear Information System (INIS)

Perko, T.; Turcanu, C.; Geenen, D.; Mamane, N.; Van Rooy, L.

2011-01-01

In case of a nuclear accident, the media play a major role in communicating with the public. It is therefore crucial to know what messages are the media delivering in a nuclear emergency and how do they frame the event. Analysing the media reporting on the Fukushima nuclear accident can benefit nuclear emergency management in two major aspects. On the one hand, such analysis shows how to deliver risk messages effectively through the media and on the other hand, it brings insights into the information that has to be communicated by the emergency managers to the mass media. The media analysis of the nuclear accident in Fukushima reported here was done by means of discourse and content analysis. The coding method followed explicit rules of coding and enabled large quantities of data to be categorized. The newspapers included in the analysis were the Belgian newspapers Le Soir (French language) and De Standaard (Dutch language). The media news were obtained from press clippings by Media data base at University Antwerp - MEDIARGUS for the period between 11th of March to 11th of May, 2011.

Advanced Messaging Concept Development Basic Safety Message

Data.gov (United States)

Department of Transportation — Contains all Basic Safety Messages (BSMs) collected during the Advanced Messaging Concept Development (AMCD) field testing program. For this project, all of the Part...

The influence of advertising media on brand awareness

OpenAIRE

Domazet, Ivana; Đokić, Ines; Milovanov, Olja

2018-01-01

In modern business conditions, the company sends its messages through various instruments of promotion, and therefore the different media. One of the instruments of promotion economic propaganda (advertising), which uses a number of media such as television, radio, newspapers, billboards, Internet and others.. By using various media, the company affects the consumer awareness of the brand, spreads information about themselves and the brand, educates consumers, creates a brand image and the li...

Assessing Sentiment In Conflict Zones Through Social Media

Science.gov (United States)

2016-12-01

polling and social media data, utilizing over 1.4 million geo-referenced messages sent through the Twitter network from Yemen over the period from...a difficult test country. Compared to Western countries, Yemen has low levels of Internet access and social media users. The country is also beset...consisted of over 1.4 million tweets, observed in Yemen over the period October 2013 to January 2014. From our research we conclude that social media

Sympathy, shame, and few solutions: News media portrayals of fetal alcohol spectrum disorders.

Science.gov (United States)

Eguiagaray, Ines; Scholz, Brett; Giorgi, Caterina

2016-09-01

there is a lack of public understanding about fetal alcohol spectrum disorders (FASD), and many countries lack policies to deal with FASD concerns. Given the role of news media in disseminating a range of health information, the aim of the current study was to explore the media coverage on alcohol use during pregnancy and FASD, and to identify ways to improve associated health messages. the current study uses a framing analysis of news media reports about FASD over a 1-year period. Framing analysis seeks to better understand how media messages serve to shape the thoughts, feelings, and decisions of readers. two frames dominated the media coverage of FASD: a frame of sympathy, and a frame of shame. Some news media encouraged feelings of sympathy for children with FASD, while others encouraged sympathy towards mothers of these children. At the same time, mothers were also portrayed as deserving of shame. the interrelated frames of sympathy and shame may confuse readers, as they inconsistently hold different parties responsible for the impact of FASD. Media portrayals that encourage women to refrain from alcohol consumption during pregnancy might be more useful than stigmatising and isolating those who do. practitioners should be aware that conflicting messages about alcohol consumption during pregnancy might lead to shame and confusion, and should encourage openness with mothers to challenge stigma. Guidelines for media reporting should discourage stigmatising frames, and media articles should also consider the role that government, non-government organisations, and the alcohol industry could play for improving FASD shame. Copyright © 2016 Elsevier Ltd. All rights reserved.

Effectiveness of a Non-Classroom News Media Literacy Intervention among Different Undergraduate Populations

Science.gov (United States)

Vraga, Emily K.; Tully, Melissa

2016-01-01

In this study, we test the effectiveness of a short news media literacy message with audiences who differ in their media literacy education. We manipulate whether individuals are exposed to a news media literacy public service announcement (PSA) immediately before viewing a political program among two groups: students enrolled in media education…

Child Sacrifice: Black America's Price of Paying the Media Piper.

Science.gov (United States)

Orange, Carolyn M.; George, Amiso M.

2000-01-01

Explores the sacrifice of African American children to the broadcast media and video games in terms of the players ("media pipers"), the messages ("piping"), and the consequences to children. Proposes some solutions for the problems associated with excessive television viewing and undesirable programming. (SLD)

Personalised Access to Social Media

NARCIS (Netherlands)

M. Clements (Maarten)

2010-01-01

htmlabstractOn many websites users can personally contribute information, ranging from short text messages to photos and videos. Users can see the information contributed by others and respond to it. These social media actively engage their community in the structuring of the collection by making

Role of the media in influencing trajectories of youth smoking.

Science.gov (United States)

Wakefield, Melanie; Flay, Brian; Nichter, Mark; Giovino, Gary

2003-05-01

This paper summarizes results of empirical studies on cigarette advertising and promotions, antismoking advertising, product placement in movies, on television and in music media and news coverage about smoking. In addition, we provide an overview of some of the theoretical literature relevant to the study of media uses and effects. Finally, we discuss empirical findings in the context of these theories to draw some conclusions about media influences on smoking and identify issues for further research. We conclude that (a) the media both shape and reflect social values about smoking; (b) the media provide new information about smoking directly to audiences; (c) the media act as a source of observational learning by providing models which teenagers may seek to emulate; (d) exposure to media messages about smoking also provides direct reinforcement for smoking or not smoking; (e) the media promote interpersonal discussion about smoking; (f) the media can influence "intervening" behaviors that may make teenage smoking less likely; and (g) antismoking media messages can also set the agenda for other change at the community, state or national level. We outline priorities for further research which emphasize the need for longitudinal studies, multi-level studies, an awareness of the probably dynamic relationship between tobacco advertising and antismoking advertising, the importance of determining appraisal of tobacco industry youth smoking prevention efforts and the dearth of research on news coverage about smoking.

Empowering Students through Critical Media Literacy: This Means War

Science.gov (United States)

Rodesiler, Luke

2010-01-01

Media messages are increasingly packaged in ways that blur distinctions between genres. The U.S. Army National Guard's recent campaign incorporating rock stars and popular music to appeal to potential recruits exemplifies this trend, as commercials and music videos become one and the same. Given this increasing trend, critical media literacy…

Utilising the Mass Media for the Promotion of Religious Activities in ...

African Journals Online (AJOL)

Utilising the Mass Media for the Promotion of Religious Activities in Nigeria. ... The media have the ability to communicate religious messages that will enable ... to promote moral attitudes in our people, which will in turn, lead to development in ...

Pengaruh Social Media Marketing melalui Blackberry Messenger terhadap Minat Beli Konsumen di PT Agung Automall (Agung Toyota) Harapan Raya Pekanbaru

OpenAIRE

Lubis, Evawani Elysa; Pratama, Lian

2016-01-01

The rise of social media is the new media can be used as marketing at once to do consumer interaction, called social media marketing. One of the social media marketing which is now popular among business people, IE blackberry messenger. Through this application can send a message text, sound, and images for free about their business or place information and promotions offered from their products so that it formed an interest to buy from someone, with the blackberry messenger messages or infor...

"Pervy Role-Play and Such": Girls' Experiences of Sexual Messaging Online

Science.gov (United States)

Nielsen, Silja; Paasonen, Susanna; Spisak, Sanna

2015-01-01

Sexting is one of the recurring causes of concern in public discussion of young people and network media. This paper builds on findings from a survey with 1269 Finnish female respondents aged 11-18 conducted using a popular online community for girls on their experiences of and views on online messages concerning sex and sexuality. Sixty-five per…

Comics: a medium for today's development messages.

Science.gov (United States)

Opilas, E A

1978-03-01

Filipino illustrated magazines, or the comics, may yet prove to be the most effective media, if not the most effective, for spreading the country's development messages. Long criticized by intellectuals and the social elite, the comics have been grossly underrated in their potential to inform, persuade, and even influence the life-style of the people. The government's Commission on Population (Popcom) has developed an information-education-communication program using the comics, among other media, to disseminate stories on family planning, responsible parenthood, and related topics. Its best quality is popular appeal, and for publishers and distribution outlets, the comics provide good business. A review of these materials shows that their themes reflect the following topics or issues: 1) population trends and consequences; 2) socioeconomic benefits of family planning; 3) customs which influence family planning; 4) family planning concepts; 5) family planning methods; 6) human sexuality and reproduction; 7) the husband-wife relationship; 8) guides for family planning motivation or communication; and 9) guides for teaching family planning. The materials were developed with 4 qualities in mind so as to attract audience or reader interest: simplicity, familiarity, realism, and attractiveness of materials. The consensus is that in the comics, population and development agencies may have found a "secret weapon" in getting these messages across, and that this new-found use for the illustrated magazines may be giving them a new respectability without in any way diminishing their popular appeal.

Social media - a political journalist’s friend or foe? - Political journalists’ opinions on how social media influence their job and possibilities to communicate with politicians

OpenAIRE

Rosenback, Michaela

2017-01-01

Developing technologies and social media platforms offer new ways of producing and receiving political content. The political elites need to follow, and update social media on a regular basis, and political messages are being blended into the world of entertainment and show business. At the same time, journalists have incorporated social media in their daily job and use social media platforms as working tools. This affects the interconnections between journalists and politicians, making their...

Social marketing campaigns and children's media use.

Science.gov (United States)

Evans, W Douglas

2008-01-01

Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marketers have begun to make extensive use of the same techniques and strategies used by commercial marketers to promote healthful behaviors and to counter some of the negative effects of conventional media marketing to children and adolescents. Evans points out that social marketing campaigns have been effective in helping to prevent and control tobacco use, increase physical activity, improve nutrition, and promote condom use, as well as other positive health behaviors. He reviews the evidence from a number of major recent campaigns and programming in the United States and overseas and describes the evaluation and research methods used to determine their effectiveness. He begins his review of the field of social marketing by describing how it uses many of the strategies practiced so successfully in commercial marketing. He notes the recent development of public health brands and the use of branding as a health promotion strategy. He then goes on to show how social marketing can promote healthful behavior, how it can counter media messages about unhealthful behavior, and how it can encourage discussions between parents and children. Evans concludes by noting some potential future applications to promote healthful media use by children and adolescents and to mitigate the effects of exposure to commercial marketing. These include adapting lessons learned from previous successful campaigns, such as delivering branded messages that promote healthful alternative behaviors. Evans also outlines a message strategy to promote "smart media use" to parents, children, and adolescents and

Violence and the Media: Teaching Strategies and a Rationale.

Science.gov (United States)

Gathercoal, Paul

This paper suggests teaching strategies for grades 4 through 12 that examine the commercial media and their messages as agenda setters, i.e., as mechanisms for selecting social issues, establishing their importance, and defining socially acceptable attitudes and responses to those issues. The strategies also explore how the media can create biased…

Personalised Access to Social Media

NARCIS (Netherlands)

Clements, M.

2010-01-01

On many websites users can personally contribute information, ranging from short text messages to photos and videos. Users can see the information contributed by others and respond to it. These social media actively engage their community in the structuring of the collection by making use of

INTEGRATION OF MEANS OF MEDIA EDUCATION IN TEACHING THE UKRAINIAN LANGUAGE (FOR PROFESSIONAL DIRECTION TO FUTURE TEACHERS

Directory of Open Access Journals (Sweden)

Larysa M. Derkach

2017-06-01

Full Text Available The article considers possibilities of integration of some Media Literacy topics with the Ukrainian Language curriculum topics (the Ukrainian Language is viewed here as an academic discipline for professional direction. Different possibilities of the use of certain Media Literacy topics during the Ukrainian Language classes are analyzed. Efficiency of such integration is investigated. It is proved that due to integration students learn skills that help them to understand and evaluate complex messages they receive from mass media, identify bias, misinformation and lies, and recognize what the media maker wants them to believe or do. Research results show that integration of Media Literacy with the Ukrainian Language as an academic discipline facilitates better understanding of media messages and prevents manipulation of students’ consciousness.

When message-frame fits salient cultural-frame, messages feel more persuasive.

Science.gov (United States)

Uskul, Ayse K; Oyserman, Daphna

2010-03-01

The present study examines the persuasive effects of tailored health messages comparing those tailored to match (versus not match) both chronic cultural frame and momentarily salient cultural frame. Evidence from two studies (Study 1: n = 72 European Americans; Study 2: n = 48 Asian Americans) supports the hypothesis that message persuasiveness increases when chronic cultural frame, health message tailoring and momentarily salient cultural frame all match. The hypothesis was tested using a message about health risks of caffeine consumption among individuals prescreened to be regular caffeine consumers. After being primed for individualism, European Americans who read a health message that focused on the personal self were more likely to accept the message-they found it more persuasive, believed they were more at risk and engaged in more message-congruent behaviour. These effects were also found among Asian Americans who were primed for collectivism and who read a health message that focused on relational obligations. The findings point to the importance of investigating the role of situational cues in persuasive effects of health messages and suggest that matching content to primed frame consistent with the chronic frame may be a way to know what to match messages to.

Message framing strategies to increase influenza immunization uptake among pregnant African American women.

Science.gov (United States)

Marsh, Heather A; Malik, Fauzia; Shapiro, Eve; Omer, Saad B; Frew, Paula M

2014-09-01

We explored the attitudes, opinions, and concerns of African American women regarding influenza vaccination during pregnancy. As influenza immunization coverage rates remain suboptimal in the United States among this population, we elicited message framing strategies for multicomponent interventions aimed at decreasing future incident cases of maternal and neonatal influenza. Semi-structured in-depth interviews (N = 21) were conducted with pregnant African American women at urban OB/GYN clinics who had not received an influenza vaccine. Interviews were transcribed, subjected to intercoder reliability assessment, and content analyzed to identify common thematic factors related to acceptance of the influenza vaccine and health communication message preferences. Four major themes were identified. These were communication approaches, normal vaccine behavior, pregnancy vaccination, and positive versus negative framing. Two strong themes emerged: positively-framed messages were preferred over negatively-framed messages and those emphasizing the health of the infant. Additionally, previous immunization, message source, and vaccine misperceptions also played important roles in decision-making. The majority of women indicated that positively framed messages focusing on the infant's health would encourage them to receive an influenza vaccine. Messages emphasizing immunization benefits such as protection against preterm birth and low birth weight outcomes have potential to overcome widespread negative community perceptions and cultural beliefs. Additionally, messages transmitted via interpersonal networks and social media strongly influence motivation to obtain vaccination during pregnancy. The findings of this study will assist in developing tailored messages that change pregnant African American women's influenza vaccination decision-making to achieve improved coverage.

Physical activity guides for Canadians: messaging strategies, realistic expectations for change, and evaluation.

Science.gov (United States)

Brawley, Lawrence R; Latimer, Amy E

2007-01-01

Physical activity guidelines offer evidence-based behavioural benchmarks that relate to reduced risk of morbidity and mortality if people adhere to them. Essentially, the guidelines tell people what to do, but not why and how they should do it. Thus, to motivate adherence, messages that translate guidelines should convey not only how much physical activity one should attempt and why it is recommended, but also how to achieve such a recommendation. Canada's physical activity guides exemplify how guidelines can be translated. This paper (i) provides a brief overview of the challenges encountered in creating the existing guides and (ii) highlights important practical issues and empirical evidence that should be considered in the future when translating guidelines into messages and disseminating these messages. We draw on the successes of past efforts to translate the goals of physical activity guidelines and on recent literature on messages and media campaigns to make recommendations. Information to motivate people to move toward the goals in physical activity guidelines should be translated into a set of messages that are informative, thought provoking, and persuasive. These messages should be disseminated to the public via a multi-phase social-marketing campaign that is carefully planned and thoroughly evaluated.

Lung Cancer Messages on Twitter: Content Analysis and Evaluation.

Science.gov (United States)

Sutton, Jeannette; Vos, Sarah C; Olson, Michele K; Woods, Chelsea; Cohen, Elisia; Gibson, C Ben; Phillips, Nolan Edward; Studts, Jamie L; Eberth, Jan M; Butts, Carter T

2018-01-01

The aim of this project was to describe and evaluate the levels of lung cancer communication across the cancer prevention and control continuum for content posted to Twitter during a 10-day period (September 30 to October 9) in 2016. Descriptive and inferential statistics were used to identify relationships between tweet characteristics in lung cancer communication on Twitter and user-level data. Overall, 3,000 tweets published between September 30 and October 9 were assessed by a team of three coders. Lung cancer-specific tweets by user type (individuals, media, and organizations) were examined to identify content and structural message features. The study also assessed differences by user type in the use of hashtags, directed messages, health topic focus, and lung cancer-specific focus across the cancer control continuum. Across the universe of lung cancer tweets, the majority of tweets focused on treatment and the use of pharmaceutical and research interventions, followed by awareness and prevention and risk topics. Among all lung cancer tweets, messages were most consistently tweeted by individual users, and personal behavioral mobilizing cues to action were rare. Lung cancer advocates, as well as patient and medical advocacy organizations, with an interest in expanding the reach and effectiveness of social media efforts should monitor the topical nature of public tweets across the cancer continuum and consider integrating cues to action as a strategy to increase engagement and behavioral activation pertaining to lung cancer reduction efforts. Copyright © 2017 American College of Radiology. Published by Elsevier Inc. All rights reserved.

Are you Scared Yet?: Evaluating Fear Appeal Messages in Tweets about the Tips Campaign.

Science.gov (United States)

Emery, Sherry L; Szczypka, Glen; Abril, Eulàlia Puig; Kim, Yoonsang; Vera, Lisa

2014-04-01

In March 2012, the CDC launched "Tips from Former Smokers," a $54 million national campaign featuring individuals experiencing long-term health consequences of smoking. The campaign approach was based on strong evidence that anti-tobacco ads portraying fear, graphic images, and personal testimonials are associated with attitudinal and behavior change. Yet it was also controversial; critics cited the danger that viewers might reject such intensely graphic messages. Tasked with informing this debate, our study analyzes the corpus of Tips campaign-related tweets obtained via the Twitter Firehose. We provide a novel and rigorous method for media campaign evaluation within the framework of the Extended Parallel Process Model. Among the relevant Tweets, 87% showed evidence of message acceptance, while 7% exhibited message rejection.

Analysis of Social Media Influencers and Trends on Online and Mobile Learning

Science.gov (United States)

Shen, Chien-wen; Kuo, Chin-Jin; Ly, Pham Thi Minh

2017-01-01

Although educational practitioners have adopted social media to their online or mobile communities, little attention has been paid to investigate the social media messages related to online or mobile learning. The purpose of this research is to identify social media influencers and trends by mining Twitter posts related to online learning and…

A formative evaluation of social media campaign to reduce adolescent dating violence.

Science.gov (United States)

Lambert, Danielle N; Bishop, Lauren E; Guetig, Stephanie; Frew, Paula M

2014-11-12

The Emory Jane Fonda Center implemented the Start Strong Atlanta social marketing campaign, "Keep It Strong ATL", in 2007 to promote the development of healthy adolescent relationships and to foster the prevention of adolescent dating abuse among 11-14 year olds. A formative evaluation was conducted to understand whether messages directed at the target audience were relevant to the program's relationship promotion and violence prevention goals, and whether the "Web 2.0" social media channels of communication (Facebook, Twitter, YouTube, Flickr, Tumblr, and Pinterest) were reaching the intended audience. Mixed methodologies included qualitative interviews and a key informant focus group, a cross-sectional survey, and web analytics. Qualitative data were analyzed using constant comparative methodology informed by grounded theory. Descriptive statistics were generated from survey data, and web analytics provided user information and traffic patterns. Results indicated that the Keep It Strong ATL social marketing campaign was a valuable community resource that had potential for broader scope and greater reach. The evaluation team learned the importance of reaching adolescents through Web 2.0 platforms, and the need for message dissemination via peers. Survey results indicated that Facebook (ranked 6.5 out of 8) was the highest rated social media outlet overall, and exhibited greatest appeal and most frequent visits, yet analytics revealed that only 3.5% of "likes" were from the target audience. These results indicate that the social media campaign is reaching predominantly women (76.5% of viewership) who are outside of the target age range of 11-14 years. While the social media campaign was successfully launched, the findings indicate the need for a more focused selection of communication channels, timing of media updates to maximize visibility, balancing message tone and delivery, and incorporating differentiated messaging for the target audiences. Collaboration with

The Book Trailer Project: Media Production within an Integrated Classroom

Science.gov (United States)

Festa, Karen

2017-01-01

A special education co-teacher in an integrated elementary classroom describes key aspects of media literacy pedagogy for all students, including opportunities for critical analysis and creative media production. After elementary school students learned about author's craft, purpose, theme/message, three types of writing, and target audience, they…

Parents, Children & Media: A Kaiser Family Foundation Survey

Science.gov (United States)

Rideout, Victoria

2007-01-01

Over the past few years, media use among children and teens has become more prevalent than ever. With the launch of the iPod, the explosion in instant messaging, the birth of mobile video and YouTube, and the advent of social networking sites like MySpace, young people are rarely out of contact, or out of reach of the media. Meanwhile,…

Lexical Cues of Interaction Involvement in Dyadic Instant Messaging Conversations

Science.gov (United States)

Nguyen, Duyen T.; Fussell, Susan R.

2014-01-01

We explore how people express and interpret lexical cues of interaction involvement in dyadic conversations via instant messaging (IM) in two studies. In Study 1, an experiment with 60 participants, we manipulated level of involvement in a conversation with a distraction task. We examined how participants' uses of verbal cues such as pronouns…

Media and Life Dissatisfaction as Predictors of Body Dissatisfaction

Directory of Open Access Journals (Sweden)

Melissa Bittencourt Jaeger

2015-08-01

Full Text Available Body dissatisfaction can contribute to social, occupational and recreational losses, constituting a risk factor to health. This study aimed to evaluate the predictors of body dissatisfaction regarding demographic variables, media and life satisfaction among university students. The sample consisted of 321 participants older than 18 years. Body dissatisfaction, life dissatisfaction and media messages internalization were evaluated by Escala de Silhuetas para Adultos Brasileiros, Subjective Well-Being Scale and Sociocultural Attitudes Towards Appearance Questionnaire-3, respectively. Data were collected by an online survey tool (SurveyMonkey® and were analyzed using multiple linear regression. It was found that body dissatisfaction was positively related to inaccuracy in the perception of body size, Body Mass Index, life dissatisfaction, media messages internalization and television exposure. These findings evidence the importance of these predictors in the dynamics of body dissatisfaction, which support the development of preventive and treatment interventions.

Measles, social media and surveillance in Baltimore City.

Science.gov (United States)

Warren, Katherine E; Wen, Leana S

2017-09-01

Baltimore City was faced with two potential measles outbreaks in 2015. Both cases occurred in the wake of national media attention paid to the Disneyland outbreaks of the same year. A comparative case study approach was used applying qualitative data to elicit best practices in infectious disease protocols in the age of social media. The research also used search engine data from Google Trends to track constituent engagement over time. Across the two case studies, the Baltimore City Health Department identified a number of best practices to inform the public via social media and minimize levels of misinformation and panic. These practices included clarity in messaging across platforms and public health jurisdictions; pre-emptor alerts of potential measles cases to control and shape the media messaging; and targeted, in-person outreach to engage groups in a culturally competent manner. The Baltimore City Health Department's response drew out a critical need for re-examining infectious disease protocols in the age of social media (e.g. contact notification, quarantine, media sensitivity) and anti-vaccination movements that pose new obstacles to government intervention. The benefits and challenges of greater connectivity between providers, patients, and public health officers are discussed. © The Author 2016. Published by Oxford University Press on behalf of Faculty of Public Health. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com.

The meaning of violence or the meaningless violence: adolescents' view on the media

Directory of Open Access Journals (Sweden)

Kathie Njaine

2007-01-01

Full Text Available The present article is based on a qualitative study that aims to investigate the meanings attributed by adolescents to the violence in the media, especially on television, and the ways in which this group interacts with this media and appropriates its messages. The goal is to understand how the phenomenon of violence, mediated by television, is interpreted, incorporated or disapproved by adolescents in their everyday lives. Four focus groups with students from the seventh and eighth grades in São Gonçalo were conducted, in two public schools (one state and one municipal and two private schools (one of middle-class and one of lower-class students, totalizing 33 adolescents. It was concluded that one of the challenges for the field of public health is to improve its performance in the prevention of violence, taking into account the relevance of the media in constructing a discourse on violence. We call attention for the urgent need to understand the dimension and the psychological and cultural impact of violence in the media on Brazilian children and adolescents, once this phenomenon has been creating feeling of fear, anguish, and the seek for security. The positive aspect of the media as a potential partner in the education and promotion of children and adolescents' health is pointed out. The denaturalization of some notions of violence given by the media, and the construction of spaces in the media for the youngsters to express themselves are some ways for health promotion and violence prevention.

Disease Detection or Public Opinion Reflection? Content Analysis of Tweets, Other Social Media, and Online Newspapers During the Measles Outbreak in the Netherlands in 2013

Science.gov (United States)

Harmsen, Irene Anhai; Broekhuizen, Emma; Clijnk, Rutger; De Melker, Hester; Paulussen, Theo; Kok, Gerjo; Ruiter, Robert; Das, Enny

2015-01-01

Background In May 2013, a measles outbreak began in the Netherlands among Orthodox Protestants who often refuse vaccination for religious reasons. Objective Our aim was to compare the number of messages expressed on Twitter and other social media during the measles outbreak with the number of online news articles and the number of reported measles cases to answer the question if and when social media reflect public opinion patterns versus disease patterns. Methods We analyzed measles-related tweets, other social media messages, and online newspaper articles over a 7-month period (April 15 to November 11, 2013) with regard to topic and sentiment. Thematic analysis was used to structure and analyze the topics. Results There was a stronger correlation between the weekly number of social media messages and the weekly number of online news articles (Psocial media messages) than between the weekly number of social media messages and the weekly number of reported measles cases (P=.003 and P=.048 for tweets and other social media messages, respectively), especially after the summer break. All data sources showed 3 large peaks, possibly triggered by announcements about the measles outbreak by the Dutch National Institute for Public Health and the Environment and statements made by well-known politicians. Most messages informed the public about the measles outbreak (ie, about the number of measles cases) (93/165, 56.4%) followed by messages about preventive measures taken to control the measles spread (47/132, 35.6%). The leading opinion expressed was frustration regarding people who do not vaccinate because of religious reasons (42/88, 48%). Conclusions The monitoring of online (social) media might be useful for improving communication policies aiming to preserve vaccination acceptability among the general public. Data extracted from online (social) media provide insight into the opinions that are at a certain moment salient among the public, which enables public health

Disease detection or public opinion reflection? Content analysis of tweets, other social media, and online newspapers during the measles outbreak in The Netherlands in 2013.

Science.gov (United States)

Mollema, Liesbeth; Harmsen, Irene Anhai; Broekhuizen, Emma; Clijnk, Rutger; De Melker, Hester; Paulussen, Theo; Kok, Gerjo; Ruiter, Robert; Das, Enny

2015-05-26

In May 2013, a measles outbreak began in the Netherlands among Orthodox Protestants who often refuse vaccination for religious reasons. Our aim was to compare the number of messages expressed on Twitter and other social media during the measles outbreak with the number of online news articles and the number of reported measles cases to answer the question if and when social media reflect public opinion patterns versus disease patterns. We analyzed measles-related tweets, other social media messages, and online newspaper articles over a 7-month period (April 15 to November 11, 2013) with regard to topic and sentiment. Thematic analysis was used to structure and analyze the topics. There was a stronger correlation between the weekly number of social media messages and the weekly number of online news articles (Psocial media messages) than between the weekly number of social media messages and the weekly number of reported measles cases (P=.003 and P=.048 for tweets and other social media messages, respectively), especially after the summer break. All data sources showed 3 large peaks, possibly triggered by announcements about the measles outbreak by the Dutch National Institute for Public Health and the Environment and statements made by well-known politicians. Most messages informed the public about the measles outbreak (ie, about the number of measles cases) (93/165, 56.4%) followed by messages about preventive measures taken to control the measles spread (47/132, 35.6%). The leading opinion expressed was frustration regarding people who do not vaccinate because of religious reasons (42/88, 48%). The monitoring of online (social) media might be useful for improving communication policies aiming to preserve vaccination acceptability among the general public. Data extracted from online (social) media provide insight into the opinions that are at a certain moment salient among the public, which enables public health institutes to respond immediately and appropriately

A message to school girls.

Science.gov (United States)

Akinwande, A

1993-06-01

Information, education, and communication (IEC) programs need to be strengthened to appeal to adolescents, who are increasingly contributing to unwanted pregnancy and are using abortion as a means of birth control. Successful IEC programs have the following characteristics: 1) established communication theories that guide development of materials; 2) a multimedia and a mass media approach to information dissemination, and 3) emphasis on visual displays. The primary emphasis should be on presentation of a concise, clear message with the appropriate visual medium. Many communication specialists in developing countries, however, lack the training to design and use effective IEC software. Designing effective messages involves a process of integrating scientific ideas with artistic appeal. The aim is to stimulate the target audience to change its behavior of life style. The message must be convincing and contain practical and useful information. The IEC Software Design Cycle focuses on analysis and diagnosis, design production, pretesting and modification, and distribution and evaluation. Each of these processes are described. Necessary before any attempt is made is obtaining data on historical, sociocultural, and demographic characteristics, economic activities, health and social services, communication infrastructure, marriage and family life patterns, and decision making systems. Focus group discussions may be used to collect information about the target group. An example is given of the process of development, in a course through the Center or African Family Studies, of a poster about premarital sex directed to 11-16 year olds. On the basis of focus group discussions, it was decided that the message would be to encourage girls to talk with their mothers about family life and premarital sex. The poster was produced with 2 school girls talking in front of the school. The evaluation yielded modifications such as including a school building that resembled actual

Body dissatisfaction: can a short media literacy message reduce negative media exposure effects amongst adolescent girls?

Science.gov (United States)

Halliwell, Emma; Easun, Alice; Harcourt, Diana

2011-05-01

This experimental study examined whether a brief video intervention identifying the artificial nature of media images could protect adolescent girls from negative media exposure effects and body dissatisfaction. A 2 (intervention condition)×2 (exposure condition) between-groups design was used. Participants were 127 British girls aged between 10 and 13 recruited from two secondary schools. Girls were assigned to one of four experimental conditions. An intervention video was shown to half of the girls immediately before they viewed ultra-thin models or control images. The video was developed by Dove's Self-Esteem Fund and has the benefits of being professionally produced and freely available through the Internet. In the absence of the intervention video, viewing thin idealized models was associated with lower state body satisfaction and lower state body esteem than exposure to control images. However, viewing the video intervention immediately before exposure prevented this negative exposure effect. The results suggest that, in the short term, this widely available video prevents girls from making damaging social comparisons with media models. Although this study only examined short-term effects, the findings add to the growing evidence that media literacy interventions may be useful tools in protecting young girls from body dissatisfaction. ©2010 The British Psychological Society.

Discussions of adolescent sexuality in news media coverage of the HPV vaccine.

Science.gov (United States)

Casciotti, Dana M; Smith, Katherine C; Tsui, Amy; Klassen, Ann C

2014-02-01

Given the sexually transmitted nature of human papillomavirus (HPV), some worry the HPV vaccine will create a false sense of security and promote adolescent sexual activity. Media coverage of vaccines can influence social norms, parental attitudes, and vaccine acceptance; in this paper we examine U.S. news media messages related to sexuality and HPV vaccination. Drawing on a structured analysis of 447 articles published during 2005-2009, we qualitatively analyzed a purposive sample of 49 articles discussing adolescent health behaviors related to HPV vaccination. Commonly, articles discussed vaccination in the context of abstinence-only versus comprehensive sexual health education; cited research findings to support vaccination or sex education; argued against connecting vaccination to promiscuous behavior; but included fear-inducing messages. Media messages concerning health behaviors related to HPV vaccination tended to support government and parental involvement in sex education, and dismiss concerns linking vaccination to sexual activity, while also presenting the vaccine as lifesaving. Copyright © 2013 The Foundation for Professionals in Services for Adolescents. All rights reserved.

Secular variation of the amount of nuclear information and its interpretation by a media-public interaction model

International Nuclear Information System (INIS)

Ohnishi, Teruaki

1998-01-01

Time dependent characteristics of the amount of nuclear information fed by the Japanese press are explained by a nonlinear model with mutual interaction between the media and the public. In the secular variation of that amount since the early 1950s, there appears semicyclicly oscillating fine structure of that amount with a period of several months superposed on a background having a feature of slowly varying wave of information with a period of around ten years. A model is proposed such that an individual media determines its reportorial stance using the response of the public to the preceding information and the general tendency of the other media as measures of judgement. Since the structure of this model resembles to that of an evolving ecosystem, the paradigm shift in nuclear information can be interpreted by analogy with the succession of facies in an ecological system. Moreover, the slowly time-varying waves of information associated with the paradigm shift is found to be grasped as a resultant of prevalence phenomenon if the nuclear paradigm is regarded as a sort of prevalence. The oscillation of the amount of information in a short time scale, on the other hand, is found to appear as a result of the competition between the extent of reflection of the present amount of information to the next information and the extent of reflection of the reportorial state of the other media also to the next information under the existence of public response. Those characteristics regarding the amount of nuclear information are found to come out as necessary consequences of the society with mutual stimulation between the media and the public. (author)

Population-based evaluation of the 'LiveLighter' healthy weight and lifestyle mass media campaign.

Science.gov (United States)

Morley, B; Niven, P; Dixon, H; Swanson, M; Szybiak, M; Shilton, T; Pratt, I S; Slevin, T; Hill, D; Wakefield, M

2016-04-01

The Western Australian (WA) 'LiveLighter' (LL) mass media campaign ran during June-August and September-October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual ('why' change message), whereas supporting ads demonstrate simple changes to increase activity and eat healthier ('how' to change message). Cross-sectional surveys among population samples aged 25-49 were undertaken pre-campaign (N= 2012) and following the two media waves (N= 2005 and N= 2009) in the intervention (WA) and comparison state (Victoria) to estimate the population impact of LL. Campaign awareness was 54% after the first media wave and overweight adults were more likely to recall LL and perceive it as personally relevant. Recall was also higher among parents, but equal between socio-economic groups. The 'why' message about health-harms of overweight rated higher than 'how' messages about lifestyle change, on perceived message effectiveness which is predictive of health-related intention and behaviour change. State-by-time interactions showed population-level increases in self-referent thoughts about the health-harms of overweight (P stereotypes of overweight individuals did not increase after LL aired. LL was associated with some population-level improvements in proximal and intermediate markers of campaign impact. However, sustained campaign activity will be needed to impact behaviour. © The Author 2016. Published by Oxford University Press.

A paradigm shift in advertising and its meaning for advertising-supported media

OpenAIRE

Pérez-Latre, F.J. (Francisco Javier)

2007-01-01

The changing role of advertising is altering the behavior of advertisers with significant implications for advertising-supported media. Advertisers are struggling to understand changes in audience media usage and to changes in attention paid to commercial messages. In order to maintain relevance, media firms need to lead the way in helping advertising understand and adjust to the changes.

Online Social Media in Crisis Events

Science.gov (United States)

Palen, Leysia

2008-01-01

As social media--which includes blogs, social networking environments, person-to-person and broadcast messaging, and other Web 2.0 applications--becomes more pervasive, their use has significant implications for emergency management practice and policy. Information and communication technology (ICT) enables people--disaster survivors, curious…

Influence of Social Media on Alcohol Use in Adolescents and Young Adults

Science.gov (United States)

Moreno, Megan A.; Whitehill, Jennifer M.

2014-01-01

Participation in online social media Web sites (e.g., Facebook and Twitter) has skyrocketed in recent years and created a new environment in which adolescents and young adults may be exposed to and influenced by alcohol-related content. Thus, young people are exposed to and display pro-alcohol messages and images through online portrayals of drinking on personal pages as well as unregulated alcohol marketing on social media sites that may reach underage people. Such online displays of alcohol behavior have been correlated with offline alcohol behavior and risky drinking. Health behavior theories have been used to describe the influence of social media sites, including Social Learning Theory, the Media Practice Model, and a more recent conceptual approach called the Facebook Influence Model. Researchers are beginning to assess the potential of social media sites in identifying high-risk drinkers through online display patterns as well as delivering prevention messages and interventions. Future studies need to further expand existing observational work to better understand the role of social media in shaping alcohol-related behaviors and fully exploit the potential of these media for alcohol-related interventions. PMID:26259003

Influence of Social Media on Alcohol Use in Adolescents and Young Adults.

Science.gov (United States)

Moreno, Megan A; Whitehill, Jennifer M

2014-01-01

Participation in online social media Web sites (e.g., Facebook and Twitter) has skyrocketed in recent years and created a new environment in which adolescents and young adults may be exposed to and influenced by alcohol-related content. Thus, young people are exposed to and display pro-alcohol messages and images through online portrayals of drinking on personal pages as well as unregulated alcohol marketing on social media sites that may reach underage people. Such online displays of alcohol behavior have been correlated with offline alcohol behavior and risky drinking. Health behavior theories have been used to describe the influence of social media sites, including Social Learning Theory, the Media Practice Model, and a more recent conceptual approach called the Facebook Influence Model. Researchers are beginning to assess the potential of social media sites in identifying high-risk drinkers through online display patterns as well as delivering prevention messages and interventions. Future studies need to further expand existing observational work to better understand the role of social media in shaping alcohol-related behaviors and fully exploit the potential of these media for alcohol-related interventions.

Gender and age in media education

Directory of Open Access Journals (Sweden)

Elżbieta Gajek,

2009-12-01

Full Text Available Nowadays mass media shape the perception of social values and roles. Thus, aspects of media education that deal with various kinds of inequalities influence general sensitivity to diversity and its consequences. In this respect media and intercultural competences interrelate. Not only minorities’ rights have to be secured, but also majorities rights have to considered if it happens that majorities are discriminated. Widely accepted gender and age inequalities presented on the media in stereotypes and safely-looking conservatist behaviours may lead to harassment and even violence. That is why understanding media messages and identifying overt and covert forms of discrimination are of special interest of educators. In this article several activities for class teachers are presented to encourage them to introduce the touchy topic of gender and age inequalities into their school practice.

Literasi Media Internet di Kalangan Mahasiswa

Directory of Open Access Journals (Sweden)

Gracia Rachmi Adiarsi

2015-10-01

Full Text Available This study aims to find out to what extent the Internet users in line with media literacy. According to Indonesia Internet Service Provider Association (APJII and BPS Statistic Indonesia, it was found that Internet users in Indonesia have grown since three years ago up to 13% or become 71.19 million people until the end of 2013. According to research survey MarkPlus Insight, “netizen” or Internet users who spend more than three hours per day on Internet. Moreover, they are increasing from 24,2 Million people in 2012 and become 31,7 million people in 2013. This research used qualitative method by gathering the data through Focus Group Discussion (FGD to private university students who spent for Internet 5 hours per day and less than 5 hours per day. The theory used in this research was media literacy. The result of this research stated that students who accessed the Internet below 5 hours per day were already busy with work and not too intense in using the Internet either via smartphone or a computer. Different findings came up from the students who accessed the Internet over 5 hours per day. Most of the time, they used the Internet for social media and instant messaging (instant messenger through smartphones. Critical attitude towards the media message depends on the informants’ interest toward the information. 

Assessing Anti-American Sentiment Through Social Media Analysis

Science.gov (United States)

2016-12-01

165 Yuri Kageyama, “Twitter Takes Off in Japan – Social Network Changes Nation’s Internet Culture,” Journal - Gazette, July 4, 2010, http...military shows of force in and around Japan . 14. SUBJECT TERMS anti-Americanism, Twitter, social media analysis; drone strike; Pakistan, UAV...hypothesizes that social media analysis, specifically analysis of messages sent through the Twitter network , can be used to gauge the overall

A Formative Evaluation of a Social Media Campaign to Reduce Adolescent Dating Violence

Science.gov (United States)

Lambert, Danielle N; Bishop, Lauren E; Guetig, Stephanie

2014-01-01

Background The Emory Jane Fonda Center implemented the Start Strong Atlanta social marketing campaign, “Keep It Strong ATL”, in 2007 to promote the development of healthy adolescent relationships and to foster the prevention of adolescent dating abuse among 11-14 year olds. Objective A formative evaluation was conducted to understand whether messages directed at the target audience were relevant to the program’s relationship promotion and violence prevention goals, and whether the “Web 2.0” social media channels of communication (Facebook, Twitter, YouTube, Flickr, Tumblr, and Pinterest) were reaching the intended audience. Methods Mixed methodologies included qualitative interviews and a key informant focus group, a cross-sectional survey, and web analytics. Qualitative data were analyzed using constant comparative methodology informed by grounded theory. Descriptive statistics were generated from survey data, and web analytics provided user information and traffic patterns. Results Results indicated that the Keep It Strong ATL social marketing campaign was a valuable community resource that had potential for broader scope and greater reach. The evaluation team learned the importance of reaching adolescents through Web 2.0 platforms, and the need for message dissemination via peers. Survey results indicated that Facebook (ranked 6.5 out of 8) was the highest rated social media outlet overall, and exhibited greatest appeal and most frequent visits, yet analytics revealed that only 3.5% of “likes” were from the target audience. These results indicate that the social media campaign is reaching predominantly women (76.5% of viewership) who are outside of the target age range of 11-14 years. Conclusions While the social media campaign was successfully launched, the findings indicate the need for a more focused selection of communication channels, timing of media updates to maximize visibility, balancing message tone and delivery, and incorporating

Taking Social Media Science Myth Debunking to a Presidential Level (Invited)

Science.gov (United States)

Nuccitelli, D. A.; Cook, J.

2013-12-01

Climate science myths are often effective and pervasive because they are "sticky" - simple, concrete, and seemingly credible. For example, "there's no consensus" and "global warming stopped in 1998" are appealing myths because they present a simple alternative narrative to the threat posed by anthropogenic global warming. In order to effectively debunk these types of myths, sticky ideas must be replaced with even stickier and accurate alternative explanations. The seeming limitations of social media may actually be considered an asset, requiring that our messaging be simple, brief, and sticky. Here some examples of successful debunkings of scientific myths using social media are presented and examined. The 'no consensus' myth was effectively debunked through simple messaging of Cook et al. (2013), which found 97% consensus among papers taking a position in the peer-reviewed literature on human-caused global warming. This simple and sticky '97% consensus' has been communicated widely through social media, including twice by President Obama's Twitter account. The 'global warming stopped' myth has been frequently and effectively debunked by a simple animated graphic titled 'The Escalator', which has been used on the floor of the US Senate and in a PBS documentary. Here we examine how these debunkings via social media were successful, and how scientists can replicate their success. President Obama tweet of the 97% consensus message The Escalator

New media and tobacco control.

Science.gov (United States)

Freeman, Becky

2012-03-01

This paper reviews how the tobacco industry is promoting its products online and examines possible regulation models to limit exposure to this form of marketing. Opportunities to use new media to advance tobacco control are also discussed and future research possibilities are proposed. Published articles and grey literature reports were identified through searches of the electronic databases, PUBMED and Google Scholar using a combination of the following search terms: tobacco or smoking and new media, online media, social media, internet media, Web 2.0, Facebook, YouTube and Twitter. A possible obstacle to fully realising the benefits of regulating tobacco marketing activities and effectively communicating tobacco control messages is the rapid evolution of the media landscape. New media also offer the tobacco industry a powerful and efficient channel for rapidly countering the denormalising strategies and policies of tobacco control. Evidence of tobacco promotion through online media is emerging, with YouTube being the most researched social media site in the tobacco control field. The explosive rise in Internet use and the shift to these new media being driven by consumer generated content through social platforms may mean that fresh approaches to regulating tobacco industry marketing are needed.

Explaining Intentions to Seek Help for Depressive Symptoms in the Context of Responsibility Message Framing.

Science.gov (United States)

Lueck, Jennifer; Yzer, Marco

2018-08-01

U.S. college students are disproportionally affected by depression but typically do not seek help. To advance understanding of the role of health messages in shaping college students' help-seeking intentions, we used a reasoned action approach to experimentally investigate help-seeking intentions for depressive symptoms. Due to negative interpretation biases among those who suffer from depression, scholars have previously warned against attempts to decrease feelings of responsibility for one's depression in health messages. We tested the determinants of help-seeking intentions as a function of exposure to depression help-seeking messages that differed in responsibility cues. Findings revealed that in our sample low responsibility health message framing did not affect determinants of help-seeking intentions. We identified instrumental attitude (β = .53) and descriptive norms (β = .24) as determinants of intentions to seek help (R 2  = .42) across message conditions and across levels of depression. These findings indicate potentially important targets for messages that seek to increase help-seeking among depressed college students.

A Visualized Message Interface (VMI) for intelligent messaging services

International Nuclear Information System (INIS)

Endo, T.; Kasahara, H.; Nakagawa, T.

1984-01-01

In CCITT, Message Handling Systems (MHS) have been studied from the viewpoint of communications protocol standardization. In addition to MHS services, Message Processing (MP) services, such as image processing, filing and retrieving services, will come into increasing demand in office automation field. These messaging services, including MHS services, can be thought of as Intelligent Messaging (IM) services. IM services include many basic services, optional user facilities and service parameters. Accordingly, it is necessary to deal with these parameters and MP procedures in as systematic and user-friendly a manner as possible. As one step towards realizing a user-friendly IM services interface, the characteristics of IM service parameters are studied and a Visualized Message Interface (VMI) which resembles a conventional letter exchange format is presented. The concept of VMI formation is discussed using the generic document structure concept as well as a Screen Interface and Protocol Interface conversion package

Leveraging Social Media to Promote Evidence-Based Continuing Medical Education.

Science.gov (United States)

Flynn, Simone; Hebert, Paul; Korenstein, Deborah; Ryan, Mark; Jordan, William B; Keyhani, Salomeh

2017-01-01

New dissemination methods are needed to engage physicians in evidence-based continuing medical education (CME). To examine the effectiveness of social media in engaging physicians in non-industry-sponsored CME. We tested the effect of different media platforms (e-mail, Facebook, paid Facebook and Twitter), CME topics, and different "hooks" (e.g., Q&A, clinical pearl and best evidence) on driving clicks to a landing site featuring non-industry sponsored CME. We modelled the effects of social media platform, CME topic, and hook using negative binomial regression on clicks to a single landing site. We used clicks to landing site adjusted for exposure and message number to calculate rate ratios. To understand how physicians interact with CME content on social media, we also conducted interviews with 10 physicians. The National Physicians Alliance (NPA) membership. NPA e-mail recipients, Facebook followers and friends, and Twitter followers. Clicks to the NPA's CME landing site. On average, 4,544 recipients received each message. Messages generated a total of 592 clicks to the landing site, for a rate of 5.4 clicks per 1000 recipients exposed. There were 5.4 clicks from e-mail, 11.9 clicks from Facebook, 5.5 clicks from paid Facebook, and 6.9 clicks from Twitter to the landing site for 1000 physicians exposed to each of 4 selected CME modules. A Facebook post generated 2.3x as many clicks to the landing site as did an e-mail after controlling for participant exposure, hook type and CME topic (pmedia might not be a preferred vehicle for disseminating CME. Social media has a modest impact on driving traffic to evidence-based CME options. Facebook had a superior effect on driving physician web traffic to evidence-based CME compared to other social media platforms and email.

Media multitasking in adolescence.

Science.gov (United States)

Cain, Matthew S; Leonard, Julia A; Gabrieli, John D E; Finn, Amy S

2016-12-01

Media use has been on the rise in adolescents overall, and in particular, the amount of media multitasking-multiple media consumed simultaneously, such as having a text message conversation while watching TV-has been increasing. In adults, heavy media multitasking has been linked with poorer performance on a number of laboratory measures of cognition, but no relationship has yet been established between media-multitasking behavior and real-world outcomes. Examining individual differences across a group of adolescents, we found that more frequent media multitasking in daily life was associated with poorer performance on statewide standardized achievement tests of math and English in the classroom, poorer performance on behavioral measures of executive function (working memory capacity) in the laboratory, and traits of greater impulsivity and lesser growth mindset. Greater media multitasking had a relatively circumscribed set of associations, and was not related to behavioral measures of cognitive processing speed, implicit learning, or manual dexterity, or to traits of grit and conscientiousness. Thus, individual differences in adolescent media multitasking were related to specific differences in executive function and in performance on real-world academic achievement measures: More media multitasking was associated with poorer executive function ability, worse academic achievement, and a reduced growth mindset.

Creative Media Use Increases Online Sharing of Your Ad (but Seems Less Effective for Your Brand)

NARCIS (Netherlands)

Eelen, J.; Seiler, R.V.J.; Verlegh, P.W.J.; Voorveld, H.A.M.; Eisend, M.

2015-01-01

Previous research has shown beneficial advertising effects of creative media use (i.e., creatively choosing a novel medium to implicitly communicate a message) in comparison with traditional media use. Because of the increasing importance of marketing initiatives through social media, the authors

Adolescent judgment of sexual content on television: implications for future content analysis research.

Science.gov (United States)

Manganello, Jennifer A; Henderson, Vani R; Jordan, Amy; Trentacoste, Nicole; Martin, Suzanne; Hennessy, Michael; Fishbein, Martin

2010-07-01

Many studies of sexual messages in media utilize content analysis methods. At times, this research assumes that researchers and trained coders using content analysis methods and the intended audience view and interpret media content similarly. This article compares adolescents' perceptions of the presence or absence of sexual content on television to those of researchers using three different coding schemes. Results from this formative research study suggest that participants and researchers are most likely to agree with content categories assessing manifest content, and that differences exist among adolescents who view sexual messages on television. Researchers using content analysis methods to examine sexual content in media and media effects on sexual behavior should consider identifying how audience characteristics may affect interpretation of content and account for audience perspectives in content analysis study protocols when appropriate for study goals.

Repeated exposure to media messages encouraging parent-child communication about sex: differential trajectories for mothers and fathers.

Science.gov (United States)

Blitstein, Jonathan L; Evans, W Douglas; Davis, Kevin C; Kamyab, Kian

2012-01-01

To examine changes in parent-child communication related to sexual behavior after exposure to public health messages. Randomized, controlled trial that was part of precampaign message testing. Exposure occurred online or through DVDs mailed to participants and viewed on their personal computers. Data collection occurred via a secure Web site. Participants included parents (n  =  1969) living with a child age 10 to 14 years drawn from a nationally representative sample of U.S. households. Treatment participants were exposed to video, audio, and print advertisements that promoted the benefits of speaking to their children early and often about delaying initiation of sexual activity; messages also directed parents to an informational Web site. The dependent variable assessed frequency of parent-child communication related to sexual behavior. The primary independent variable was treatment assignment. Longitudinal growth modeling that included five waves of data. The trajectory of growth over time differed between fathers in the treatment group and fathers in the control group (F[1, 2357]  =  4.15; p groups. This study demonstrates that father-child and mother-child communication patterns differ over time in response to public health messages. Findings have implication for researchers developing health marketing campaigns.

Media response to colon cancer campaigns in Switzerland 2005-2007: regional newspapers are the most reliable among the printed media

Directory of Open Access Journals (Sweden)

Borisch Bettina

2010-06-01

Full Text Available Abstract Background Health campaigns are frequently covered by printed media, but coverage is not homogeneous across different types of newspapers. Switzerland as a multilinguistic country with many newspapers offers a good field for study. A better understanding of how printed media report on national campaigns against colon cancer in the three main linguistic regions may help to improve future public health interventions. Therefore, we analyzed articles published between 2005 and 2007 during the campaigns "Darmkrebs-nie?" and "Self-Care" in the German, French and Italian regions of Switzerland. Findings Some 65% of articles reporting on colon cancer were in German, 23% and 12% were in French and Italian respectively. During the campaign, topics linked to colon cancer were increasingly covered by the media. Regional newspapers (66% reported significantly more about colon cancer and produced the most detailed articles. Both gain- and loss-framed messages have been used by journalists, whereas the campaigns used merely gain-framed messages. Latin (French and Italian newspapers mixed gain- and loss-framed messages in the same articles, while German articles mainly used a single frame throughout. Conclusions Swiss-German papers reported more about the topic and the reporting was quantitatively and qualitatively more prominent in regional papers. The press followed the campaigns closely only during the period of campaigning, with high coverage. We propose to consider the regional press as an important vehicle of health information. Moreover, slight differences in framing can be observed between German and Latin articles.

The Symbolic Role of Organizational Message Artifacts in a Communication System Assessment.

Science.gov (United States)

Meyer, John C.

This paper calls for the inclusion of narrative, thematic, and metaphor analysis as organizational assessment or communication audit methods and discusses some practical means of integrating these symbolic interpretational devices. The paper begins by defining the notion of symbol as the message content important to the organizational member. It…

Innovations in technology: social media and mobile technology in the care of adolescents with asthma.

Science.gov (United States)

Nickels, Andrew; Dimov, Vesselin

2012-12-01

This literature review analyzed technological interventions in the adolescent asthmatic population. A PubMed search was performed with terms of asthma, adolescents, social media, Internet, website, mobile phone, text messaging, SMS, Facebook, Twitter, MySpace, and Technology during a 2.5-year period and identified 64 abstracts. Three studies fulfilled the criteria for adolescent intervention using Internet-based sites but did not provide evidence for effectiveness. Two studies focused on mobile technology. One study included text message reminders for controller medication use in asthma patients. Perceived usefulness, satisfaction, and ease of use of text messages were high, but there was no improvement in asthma control. The literature search did not find any studies exploring the use of smartphone applications or social media services. Current studies of technology use in adolescents with asthma do not provide consistent evidence of effectiveness. The positive attitude toward use of social media or mobile technology opens the possibility for future studies to further explore the potential benefits of such interventions.

Functional effectiveness of threat appeals in exercise promotion messages

Directory of Open Access Journals (Sweden)

Olivier Mairesse

2010-01-01

Full Text Available As more than 70% of individuals in Western societies can be categorized as sedentary and inactivity has been recognized to lead to a series of serious physical and psychological disorders, the importance of physical activity promotion is ever more emphasized. Many social marketing campaigns use threat (or fear appeals to promote healthy behaviors. Theoretical models, such as the Extended Parallel Process Model integrate concepts as 'perceived threat' and 'perceived efficacy' to explain how such messages operate and can cause diverse behavioral reactions. It is however still not entirely clear how these different aspects are valuated and combined to determine desired versus undesired response behaviors in individuals. In a functional integration task, threat-appeal based exercise promotion messages varying in psychological threat and efficacy content were shown to sedentary employees in order to assess how they affect their intention to engage in physical exercise. Our results show that individuals can be categorized in 4 different clusters depending on the way they valuate threat and efficacy appeals: i.e. individuals sensitive to both types of cues, those sensitive to either the threat or the efficacy component in the message and those insensitive to either one of them. As different segments of receivers of the message react differently to threat and efficacy combinations, it is concluded that different approaches to designing effective mass media campaigns may be required for effective exercise promotion.

Media analysis of radioactive wastes

International Nuclear Information System (INIS)

Janowski, M.J.

1989-01-01

The radioactive waste cleanup community has not effectively utilized its most powerful communications tool to inform the general public; the print and broadcast media. Environmental interest groups have known of the value of accessing the media for their message for years and have used it effectively. The radioactive waste cleanup community's efforts to date have not been focused on education of the media so that they in turn can inform the public of our cleanup mission. Their focus must be to learn of the importance of the media, develop training programs that train technical people in how to know and respond to the media's needs for information, and then incorporate that training into a comprehensive program of public information in which access to the media is a key communications tool. This paper discusses how media education and access is a cost-effective means of accomplishing community relations goals of public information and public participation in radioactive waste cleanup and has been effectively utilized at the Weldon Spring Site Remedial Action Project

Effectively engaging stakeholders and the public in developing violence prevention messages.

Science.gov (United States)

Boyko, Jennifer A; Wathen, C Nadine; Kothari, Anita

2017-05-11

Preventing family violence requires that stakeholders and the broader public be involved in developing evidence-based violence prevention strategies. However, gaps exist in between what we know (knowledge), what we do (action), and the structures supporting practice (policy). We discuss the broad challenge of mobilizing knowledge-for-action in family violence, with a primary focus on the issue of how stakeholders and the public can be effectively engaged when developing and communicating evidence-based violence prevention messages. We suggest that a comprehensive approach to stakeholder and public engagement in developing violence prevention messages includes: 1) clear and consistent messaging; 2) identifying and using, as appropriate, lessons from campaigns that show evidence of reducing specific types of violence; and 3) evidence-informed approaches for communicating to specific groups. Components of a comprehensive approach must take into account the available research evidence, implementation feasibility, and the context-specific nature of family violence. While strategies exist for engaging stakeholders and the public in messaging about family violence prevention, knowledge mobilization must be informed by evidence, dialogue with stakeholders, and proactive media strategies. This paper will be of interest to public health practitioners or others involved in planning and implementing violence prevention programs because it highlights what is known about the issue, potential solutions, and implementation considerations.

Critical Media Literacy: TV Programs.

Science.gov (United States)

Henry, Laurie

Television programming has a huge impact on the lives of children. This lesson focuses on the stereotypical and racial messages that are portrayed through television programming with a focus on situational comedies. During the four 45-minute lessons, grade 6-8 students will: analyze portrayals of different groups of people in the media;…

Examining the Use of Social Media among Four-H Alumni in Louisiana

Directory of Open Access Journals (Sweden)

Kali B. Zammit

2017-01-01

The overall preferred method of social media among Louisiana 4-H alumni was Facebook and text messaging. A majority of 4-H alumni use their smart phones or personal computers to utilize social media. Some of the primary reasons that 4-H alumni use social media are to communicate with friends, view photographs, and become updated with current events. Overall, 100% of surveyed 4-H alumni use some form of social media.

Does the Screening Status of Message Characters Affect Message Effects?

Science.gov (United States)

Alber, Julia M.; Glanz, Karen

2018-01-01

Public health messages can be used to increase awareness about colorectal cancer screenings. Free or inexpensive images for creating health messages are readily available, yet little is known about how a pictured individual's engagement in the behavior of interest affects message outcomes. Participants (N = 360), aged 50 to 75 years, completed an…

Messages to new mothers: an analysis of breast pump advertisements.

Science.gov (United States)

Sheehan, Athena; Bowcher, Wendy L

2017-04-01

The mass media is replete with all kinds of advice, products and ideas about 'motherhood' with advertising being a major source of information on the latest products and consumer trends. Advertising is a key means of promoting ideas about infant feeding, and yet, there has been little in the way of critical analyses of breast pump advertisements in order to reveal the kinds of messages they convey about this method of feeding. This article makes an important step towards addressing this gap through analysing three advertisements for breast pumps from a popular Australian magazine for mothers. We utilize a social semiotic framework to investigate not just what choices are made in the design of the ads but also what those choices mean in terms of the overall message of the ads. Our analysis identifies three core messages: 'breastfeeding and breast pumping are the same with the purpose being to produce breast milk only', 'using breast pumps facilitates quality time with the baby' and 'mothers need outside expertise (including breast pumps) to ensure baby's development'. We believe it is important for those who provide information and support for breastfeeding women to be aware of the subtle, naturalized messages that ads convey so that they may better understand what may be underlying women's decisions regarding methods of infant feeding. © 2016 John Wiley & Sons Ltd. © 2016 John Wiley & Sons Ltd.

Promoting nuclear energy through corporate media tools

International Nuclear Information System (INIS)

Moore, Alexander

2002-01-01

This presentation looks at the best way of communicating a specific message and how Urenco Ltd have achieved this by promoting the benefits of nuclear energy through current corporate media. The presentation is split in to two segments; firstly considering the basics of good communication and how communication tools can be used in a variety of ways to maximize the effectiveness of messages and ideas. Secondly, examples of how Urenco have used current corporate publications in order to present the benefits of nuclear energy to a wider audience. (author)

Body dissatisfaction and body comparison with media images in males and females.

Science.gov (United States)

van den Berg, Patricia; Paxton, Susan J; Keery, Helene; Wall, Melanie; Guo, Jia; Neumark-Sztainer, Dianne

2007-09-01

This study examined the role of media body comparison as a mediator of the relationships between psychological factors and sociocultural pressures to be thin and body dissatisfaction in both females and males. Participants were 1,386 females (mean age = 19.37 years) and 1,130 males (mean age = 19.46) from diverse backgrounds who completed a self-report questionnaire. Path analysis was used to test a cross-sectional model in which media body comparison mediated the impact of self-esteem, depressive mood, parent dieting environment, friend dieting, TV exposure, magazine message exposure, weight teasing and body mass index (BMI) on body dissatisfaction. In females, media body comparison partially or fully mediated relationships between self-esteem, depressive mood, friend dieting, magazine message exposure and BMI, and body dissatisfaction. In males, media body comparison was not a significant predictor of body dissatisfaction. This research particularly highlights the need to further examine processes that are involved in the development of body dissatisfaction in males.

"It's Just Not Very Realistic": Perceptions of Media Among Pregnant and Postpartum Women.

Science.gov (United States)

Liechty, Toni; Coyne, Sarah M; Collier, Kevin M; Sharp, Aubrey D

2018-07-01

Although research has documented a connection between media and body image for women, little research has explored this connection among pregnant or postpartum women. The purpose of this study was to explore women's perceptions of media and body image during the perinatal period. Fredrickson's objectification theory provided a theoretical framework for the study. Data collection involved semi-structured in-depth interviews with 50 pregnant or postpartum women in which they were asked to describe their perceptions of media depictions of pregnant or postpartum women and its impact on their body image. Interviews were audio-recorded, transcribed verbatim, and analyzed thematically. Four major themes emerged: (1) participants questioned the realism of media depictions of pregnant and postpartum women, (2) participants described complex reactions to media messages including negative impacts on body image and strategies for mitigating negative impacts, (3) participants desired changes in media messages to be more realistic and to depict a more complex portrayal of the life stage, and (4) participants discussed the unique and complex role of social media including both negative and positive impacts. Implications of the findings for pregnant and postpartum women, communication scholars, and healthcare professionals are discussed.

DMS message design workshops.

Science.gov (United States)

2009-03-01

This report summarizes the training conducted statewide regarding the design and display of messages on : dynamic message signs. The training is based on the Dynamic Message Sign Message Design and Display : Manual (0-4023-P3). Researchers developed ...

Utilizing Social Media to Further the Nationwide Suspicious Activity Reporting Initiative

Science.gov (United States)

2012-09-01

Initiative NYPD New York Police Department OSINT Open Source Intelligence P2P Peer to Patent SAR Suspicious Activity Report SMS Short Message (or...Media as an Open-Source Intelligence Tool Several government documents outline the use of social media as an Open Source intelligence tool ( OSINT ...social media to be an OSINT tool that federal, state, and local law enforcement agencies should use to develop timely, relevant, and actionable

Universities in social media – Recipients’ expectations and the published contents

Directory of Open Access Journals (Sweden)

Agnieszka Chwiałkowska

2014-09-01

Full Text Available Research carried out by the author in 2013, which covered all 59 public universities listed by the Ministry of Science and Higher Education showed that Polish public universities are more and more eagerly resorting to social media as a channel for communication with the environment of students and they are currently active in social media and especially on Facebook, where 81% (48 units have their official profiles. Also other research projects show that the activities of a university in social media influences the image of the university especially among students – according to them student candidates admit that the presence of universities in social media and information published on their official Facebook profiles and the manner of interaction with users had an impact on their final decision on the choice of a university. At the same time it is possible to notice a research gap in the area of expectations of main target group for messages of universities published in social media, that is, students, with regard to the form and content of these messages from universities. It is also possible to notice a clear lack of qualitative analyses of activities taken up by Polish universities in social media. For this reason the author has decided to continue the above-mentioned research in order to learn more about the described phenomenon, that is, the presence of universities on social media platforms. The author has defined the following detailed goals for the research: identification of the expectations of students (who in Poland are the main recipient of universities’ messages in social media and employees with regard to the presence of the university in social media; identification of student’s preferred methods of communication with the university; Learning about the students’ assessment of the activities of universities conducted in social media; Qualitative analysis of contents published by universities in social media. The research

Towards a democratisation of new media spaces in multilingual ...

African Journals Online (AJOL)

Towards a democratisation of new media spaces in multilingual/multicultural Africa: A ... and can lead to misinterpretation and misunderstanding of the messages. ... also demonstrate that language and 'culture' are products of social activities.

Re-Thinking Anxiety: Using Inoculation Messages to Reduce and Reinterpret Public Speaking Fears.

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Jackson, Ben; Compton, Josh; Thornton, Ashleigh L; Dimmock, James A

2017-01-01

Inoculation theory offers a framework for protecting individuals against challenges to an existing attitude, belief, or state. Despite the prevalence and damaging effects of public speaking anxiety, inoculation strategies have yet to be used to help individuals remain calm before and during public speaking. We aimed to test the effectiveness of an inoculation message for reducing the onset of public speaking anxiety, and helping presenters interpret their speech-related anxiety more positively. Participants (Mage = 20.14, SD = 2.72) received either an inoculation (n = 102) or control (n = 128) message prior to engaging a public speaking task and reported a range of anxiety-related perceptions. Accounting for personality characteristics and perceptions of task importance, and relative to control participants, those who received the inoculation message reported significantly lower pre-task anxiety, and following the task, reported that they had experienced lower somatic anxiety, and that the inoculation message had caused them to view their nerves in a less debilitating light. Inoculation messages may be an effective strategy for helping participants reframe and reduce their apprehension about public speaking, and investigating their efficacy in other stress-inducing contexts may be worthwhile.

Increasing evidence for the efficacy of tobacco control mass media communication programming in low- and middle-income countries.

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Mullin, Sandra; Prasad, Vinayak; Kaur, Jagdish; Turk, Tahir

2011-08-01

Antitobacco mass media campaigns have had good success at changing knowledge, attitudes, and behaviors with respect to smoking in high-income countries provided they are sustained. Mass media campaigns should be a critical component of tobacco control programs in low- and lower-middle-income countries. Mounting evidence shows that graphic campaigns and those that evoke negative emotions run over long periods of time have achieved the most influence. These types of campaigns are now being implemented in low- and middle-income countries. The authors provide 3 case studies of first-ever graphic warning mass media campaigns in China, India, and Russia, 3 priority high-burden countries in the global Bloomberg Initiative to Reduce Tobacco Use. In each of these countries, message testing of core messages provided confidence in messages, and evaluations demonstrated message uptake. The authors argue that given the initial success of these campaigns, governments in low- and middle-income countries should consider resourcing and sustaining these interventions as key components of their tobacco control strategies and programs.

How does the mass media report and interpret radiation data? The results of media content analysis

Energy Technology Data Exchange (ETDEWEB)

Perko, T. [Belgian Nuclear Research Centre SCK.CEN, Institute for Environment Health and Safety (Belgium); Cantone, M.C. [University of Milano, Faculty of Medicine (Italy); Tomkiv, Y. [Norwegian University of Life Sciences (Norway); Prezelj, I. [University of Ljubljana, Faculty of Social Sciences (Slovenia); Gallego, E. [Universidad Politecnica de Madrid (Spain); Melekhova, E. [Russian Academy of Sciences in Moscow (Russian Federation)

2014-07-01

In communication with the general population, experts often provide quantitative information related to ionizing radiation, expressed with different units of radioactivity. However, quantitative information about radiation risks may be meaningful only to people who have the ability to comprehend basic numerical concepts and possess knowledge related to radiation. Thus, the media, as a bridge between experts and the general population, has to 'translate' quantitative information into a qualitative one. How successful and accurate are the mass media in this transformation of scientific results into publicly understandable information? Our research investigates media reporting on the concept of ionizing radiation in a case of nuclear emergencies. The presentation is focused on summarizing the 'lessons learned' from the use of radiation data in media reporting about the Fukushima nuclear accident. The in-depth media content analysis was conducted in twelve quality newspapers in Belgium, Slovenia, Italy, Spain, Norway and Russia using the same scientific methodology and analyzing the same time period. Preliminary results identified miss concepts of radiation data by media and even within emergency responders and decision makers. The research is a result of FP7 project Innovative integrated tools and platforms for radiological emergency preparedness and post-accident response in Europe - PREPARE and upgraded with a Russian experience. Document available in abstract form only. (authors)

Cued Speech Transliteration: Effects of Accuracy and Lag Time on Message Intelligibility

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Krause, Jean C.; Lopez, Katherine A.

2017-01-01

This paper is the second in a series concerned with the level of access afforded to students who use educational interpreters. The first paper (Krause & Tessler, 2016) focused on factors affecting accuracy of messages produced by Cued Speech (CS) transliterators (expression). In this study, factors affecting intelligibility (reception by deaf…

Covert Marketing: A Virtual Media Communication Vehicle

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Pradeep Kautish

2010-03-01

Full Text Available Consumers' suspicion towards traditional marketing techniques, led marketers to try the virtual media communication form called disguise advertising as other forms of messages. The examples include making advertisements resemble news items (Aditya 2001; Levine 1993; Richards 1992, the infomercials in the '90s that disguise advertising as TV programs (Levine 1993; Lacher and Rotfeld 1994, making celebrities use the products in their real lives or in films (Aditya2001, feeding media information using public relations (PR activities like brib- ing journalists with gifts and making TV stations use the footages from press releases (Gillin 2006. Because of the prevalence of virtual media, the marketing practices that conceal the real sources (marketers with disguised sources haveposed both ethical and policy concerns. This article proposed a new typology that covered the comprehensive scope of disguised marketing practices, discussed the deceptive nature of this marketing technique from the consumer behavioral view- points, and conducted a 2 x 3 experiment to test the hypothesized relationships.The results suggest that an implicit message, disguised source’s preference, is likely to be conveyed in covert marketing and thus results in high a deceptive tendency.

Application of a Tsunami Warning Message Metric to refine NOAA NWS Tsunami Warning Messages

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Gregg, C. E.; Johnston, D.; Sorensen, J.; Whitmore, P.

2013-12-01

In 2010, the U.S. National Weather Service (NWS) funded a three year project to integrate social science into their Tsunami Program. One of three primary requirements of the grant was to make improvements to tsunami warning messages of the NWS' two Tsunami Warning Centers- the West Coast/Alaska Tsunami Warning Center (WCATWC) in Palmer, Alaska and the Pacific Tsunami Warning Center (PTWC) in Ewa Beach, Hawaii. We conducted focus group meetings with a purposive sample of local, state and Federal stakeholders and emergency managers in six states (AK, WA, OR, CA, HI and NC) and two US Territories (US Virgin Islands and American Samoa) to qualitatively asses information needs in tsunami warning messages using WCATWC tsunami messages for the March 2011 Tohoku earthquake and tsunami event. We also reviewed research literature on behavioral response to warnings to develop a tsunami warning message metric that could be used to guide revisions to tsunami warning messages of both warning centers. The message metric is divided into categories of Message Content, Style, Order and Formatting and Receiver Characteristics. A message is evaluated by cross-referencing the message with the operational definitions of metric factors. Findings are then used to guide revisions of the message until the characteristics of each factor are met. Using findings from this project and findings from a parallel NWS Warning Tiger Team study led by T. Nicolini, the WCATWC implemented the first of two phases of revisions to their warning messages in November 2012. A second phase of additional changes, which will fully implement the redesign of messages based on the metric, is in progress. The resulting messages will reflect current state-of-the-art knowledge on warning message effectiveness. Here we present the message metric; evidence-based rational for message factors; and examples of previous, existing and proposed messages.

Social Media: Gateway to Public Preparedness and Understanding of GeoHazards

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Ballmann, J. E.; Bohon, W.; Bartel, B. A.

2016-12-01

The clear, timely communication of natural hazards information is critical to providing the public with the tools and information they need to make informed decisions before, during, and after events such as earthquakes, tsunamis, and volcanic eruptions. For the geohazards community, this is a multi-sector collaboration involving partners from national, state, and local governments, businesses, educational organizations, non-profit groups, and scientific institutions, for the benefit and participation of the whole community. Communications channels must be clear, consistent, and unified for the sake of maximum reach. One method of public communication that has proven to be particularly effective in disseminating hazards-related information is social media. The broad social and geographic reach of social media coupled with its ubiquitous use in all age groups makes it a powerful way to reach large segments of the population. Social media is already widely used by mass media and scientific organizations to communicate science and hazards. However, it is important that science organizations present a united and clear message, particularly about hazards preparation and response. The Southern California Earthquake Center (SCEC), UNAVCO, and the Incorporated Research Institutions for Seismology (IRIS) have created a Joint Social Media Task Force. The objective of this collaboration is 1) to build social media communities and improve the reach of science messaging, 2) to create and present consistent and clear messaging across social media platforms and regional facilities, 3) to promote outstanding products and educational information , 4) to assist and collaborate in regional, national and international efforts (TweetChats, Reddit fora, ShakeOut, etc.) and 5) to assist and support the efforts of FEMA, the USGS and other partner organizations during crisis situations. Here, we outline the difficulties and successes of creating such an alliance and provide a road map

PROPOSALS FOR MEASURING THE INFORMATION LOAD OF MEDIA MESSAGES AND ITS EFFECTS

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Luís Fernando Morales Morante

2013-04-01

Full Text Available This article offers a reflection about the validity of basic concepts that define the grammar and structure of audiovisual discourses and its functionality in current communication processes dominated by digital convergence and interactivity. Also, the article offers a theoretical proposal for measuring the load of messages and its expressive-narrative communicative behavior, that is based on semantic coherence (the element that matches the communicative intention of the sender and receiver's attention.

How Fear-Arousing News Messages Affect Risk Perceptions and Intention to Talk About Risk.

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Paek, Hye-Jin; Oh, Sang-Hwa; Hove, Thomas

2016-09-01

Building on the theoretical arguments of the impersonal-impact and differential-impact hypotheses, this study has a twofold purpose: first, to demonstrate how fear-arousing media messages about risk are associated with personal-level risk perception, as well as, and perhaps more so than, societal-level risk perception; and second, to examine how the resulting risk perceptions can mediate intention to talk about the risk with family and friends. A news message evaluation study was conducted among the general public in South Korea concerning two major risks, carcinogens and bovine spongiform encephalopathy (BSE). Two sets of structural equation models reveal three main findings: (a) Fear-arousing news messages are positively related to personal-level risk perception, as well as to societal-level risk perception; (b) fear-arousing news messages result in intention to talk about the risk directly and indirectly through risk perception; and (c) personal-level risk perception appears more strongly related to intention to talk than does societal-level risk perception, although such relationships may vary across risk topics.

Pembentukan Kesadaran Merek Melalui Pilihan Media Dan Pesan Iklan Yang Efektif (Studi Pada PT. Ace Jaya Proteksi Cabang Pekanbaru)

OpenAIRE

Suci, Afred

2016-01-01

: The study held in PT. ACE Jaya Proteksi Pekanbaru branch in order to analyze how strong customers' awareness of corporate brand existence through advertising media and messages. Population were customers of ACE Jaya Proteksi Pekanbaru Branch. By using Djarwanto & Subagyo formulation, was obtained 96 samples and rounded up to 100 respondents. Data was analyzed by using multiple regression analysis. The result reveals that either simultaneously or partially, advertising media and message ...

When Health Information Meets Social Media: Exploring Virality on Sina Weibo.

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Liu, Xinchuan; Lu, Jia; Wang, Haiyan

2017-10-01

This study explored the impacts social media bring about on health communication. The impacts involved four factors: authority, privacy, evidence, and incentive appeals. They were adopted to predict virality of health messages on Sina Weibo in terms of retweeting, endorsing, and replying. A quantitative content analysis was conducted with a two-stage probability sample of 1,261 messages from 34 accounts. The results illustrated two modes Weibo users employed to process health information. The heuristic mode was used for retweeting that was sensitive to public messages, negative appeals, and nonprofessional authority. The systematic mode was used for endorsing and replying that were sensitive to private messages, positive appeals, and both professional and nonprofessional authorities.

Social Media and HIV: A Systematic Review of Uses of Social Media in HIV Communication.

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Taggart, Tamara; Grewe, Mary Elisabeth; Conserve, Donaldson F; Gliwa, Catherine; Roman Isler, Malika

2015-11-02

Social media, including mobile technologies and social networking sites, are being used increasingly as part of human immunodeficiency virus (HIV) prevention and treatment efforts. As an important avenue for communication about HIV, social media use may continue to increase and become more widespread. The objective of this paper is to present a comprehensive systematic review of the current published literature on the design, users, benefits, and limitations of using social media to communicate about HIV prevention and treatment. This review paper used a systematic approach to survey all literature published before February 2014 using 7 electronic databases and a manual search. The inclusion criteria were (1) primary focus on communication/interaction about HIV/acquired immunodeficiency syndrome (AIDS), (2) discusses the use of social media to facilitate communication, (3) communication on the social media platform is between individuals or a group of individuals rather than the use of preset, automated responses from a platform, (4) published before February 19, 2014, and (5) all study designs. The search identified 35 original research studies. Thirty studies had low or unclear risk of at least one of the bias items in the methodological quality assessment. Among the 8 social media platform types described, short message service text messaging was most commonly used. Platforms served multiple purposes including disseminating health information, conducting health promotion, sharing experiences, providing social support, and promoting medication adherence. Social media users were diverse in geographic location and race/ethnicity; studies commonly reported users aged 18-40 years and users with lower income. Although most studies did not specify whether use was anonymous, studies reported the importance of anonymity in social media use to communicate about HIV largely due to the stigma associated with HIV. The ability to share and receive information about HIV was

Social Media and HIV: A Systematic Review of Uses of Social Media in HIV Communication

Science.gov (United States)

Grewe, Mary Elisabeth; Conserve, Donaldson F; Gliwa, Catherine; Roman Isler, Malika

2015-01-01

Background Social media, including mobile technologies and social networking sites, are being used increasingly as part of human immunodeficiency virus (HIV) prevention and treatment efforts. As an important avenue for communication about HIV, social media use may continue to increase and become more widespread. Objective The objective of this paper is to present a comprehensive systematic review of the current published literature on the design, users, benefits, and limitations of using social media to communicate about HIV prevention and treatment. Methods This review paper used a systematic approach to survey all literature published before February 2014 using 7 electronic databases and a manual search. The inclusion criteria were (1) primary focus on communication/interaction about HIV/acquired immunodeficiency syndrome (AIDS), (2) discusses the use of social media to facilitate communication, (3) communication on the social media platform is between individuals or a group of individuals rather than the use of preset, automated responses from a platform, (4) published before February 19, 2014, and (5) all study designs. Results The search identified 35 original research studies. Thirty studies had low or unclear risk of at least one of the bias items in the methodological quality assessment. Among the 8 social media platform types described, short message service text messaging was most commonly used. Platforms served multiple purposes including disseminating health information, conducting health promotion, sharing experiences, providing social support, and promoting medication adherence. Social media users were diverse in geographic location and race/ethnicity; studies commonly reported users aged 18-40 years and users with lower income. Although most studies did not specify whether use was anonymous, studies reported the importance of anonymity in social media use to communicate about HIV largely due to the stigma associated with HIV. The ability to share and

An Analysis of Internet’s MBONE: A Media Choice Perspective

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1994-09-01

in determining which medium best fits their communication needs. The symbolic interactionism framework provides a basis for understanding the factors...s a. Equivocality The equivocality of a message should affect media choice based upon the symbolic interactionism framework. "Equivocality means...9 b. Uncertainty .... ........................ 10 c. Media as a Symbol ..................... 11 d . S ocial P

Peri-operative communication patterns and media usage--implications for systems design.

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Karlsen, Ero S; Toussaint, Pieter Jelle

2010-01-01

Inter-hospital communication amounts for a great deal of clinicians' work time. While communication is essential to coordinate care, it can also be time consuming and interruptive, and breakdown in communication is an important source of medical errors. One contributor to the interruptive nature of communication is the use of synchronous media, and there is clearly a potential for novel technologies. To assess communication patterns and media usage we performed an ethnographic field study in the peri-operative environment at a Norwegian hospital, as well as interviews with nurses. We analyze the results with regards to choice of media, characteristics of the conversations taking place and meta-messages, and account for addressing, obtrusiveness and information richness in the message exchanges. We find a relative high degree of interruptiveness in communication, and ascribe it to 1) a lack of situational awareness between locations in the peri-operative domain, as well as 2) use of synchronous media. This suggests that design of novel technology for intra-hospital communication should aim at supporting sender-receiver awareness and signaling of availability.

Dold marknadsförings effektivitet i sociala media

OpenAIRE

Ones, Jon; Edholm, Sara; Schramm, Caroline

2010-01-01

In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions? Our findings show that stealth marketing in social media is not more effective than traditional web ...

Re-Examination of Mixed Media Communication: The Impact of Voice, Data Link, and Mixed Air Traffic Control Environments on the Flight Deck

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Dunbar, Melisa; McGann, Alison; Mackintosh, Margaret-Anne; Lozito, Sandra; Ashford, Rose (Technical Monitor)

2001-01-01

A simulation in the B747-400 was conducted at NASA Ames Research Center that compared how crews handled voice and data link air traffic control (ATC) messages in a single medium versus a mixed voice and data link ATC environment The interval between ATC messages was also varied to examine the influence of time pressure in voice, data link, and mixed ATC environments. For messages sent via voice, transaction times were lengthened in the mixed media environment for closely spaced messages. The type of environment did not affect data link times. However, messages times were lengthened in both single and mixed-modality environments under time pressure. Closely spaced messages also increased the number of requests for clarification for voice messages in the mixed environment and review menu use for data link messages. Results indicated that when time pressure is introduced, the mix of voice and data link does not necessarily capitalize on the advantages of both media. These findings emphasize the need to develop procedures for managing communication in mixed voice and data link environments.

Drugs and the media: an introduction.

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Montagne, Michael

2011-01-01

Mass media accounts of drugs and drug use are a daily occurrence and the focus of much inquiry and debate. In this special issue, nine articles consider the role and impact of a specific type of mass medium in the depiction of drugs, drug use, and drug users. Media include television programs, newspapers, films, public service advertising and product-specific marketing campaigns, and the world of the Internet, including YouTube and message boards. Media accounts of alcohol, tobacco, marijuana, and prescription drugs such as antidepressants, and more broadly, drug abuse and addictions are examined through a variety of methods from the humanities and social sciences. Copyright © 2011 Informa Healthcare USA, Inc.

How do the media communicate cancer with us : A content analysis in UK Newspaper and Facebook

NARCIS (Netherlands)

Wu, Yingqiu; Dijkstra, Arie

2017-01-01

Background: Based on the Extended Parallel Process Model (EPPM), people’s health behavior to prevent cancer might be changed by external messages. The media play an important role in increasing people’s exposure to these messages and further influencing people’s preventative behavior. It is

The Living the Example Social Media Substance Use Prevention Program: A Pilot Evaluation

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Andrade, Elizabeth; Goldmeer, Sandra; Smith, Michelle; Snider, Jeremy; Girardo, Gunilla

2017-01-01

Background Adolescent substance use rates in rural areas of the United States, such as upstate New York, have risen substantially in recent years, calling for new intervention approaches in response to this trend. The Mentor Foundation USA conducts the Living the Example (LTE) campaign to engage youth in prevention using an experiential approach. As part of LTE, youth create their own prevention messages following a training curriculum in techniques for effective messaging and then share them via social media. This paper reports on a pilot evaluation of the LTE program. Objective To conduct a pilot test of LTE in two rural high schools in upstate New York. We hypothesized that positive antidrug brand representations could be promoted using social media strategies to complement the Shattering the Myths (STM) in-person, event-based approach (hypothesis 1, H1), and that youth would respond positively and engage with prevention messages disseminated by their peers. We also hypothesized that exposure to the social media prevention messages would be associated with more positive substance use avoidance attitudes and beliefs, reductions in future use intentions, and decreased substance use at posttest (hypothesis 2, H2). Methods We adapted a previously published curriculum created by the authors that focuses on branding, messaging, and social media for prevention. The curriculum consisted of five, one-hour sessions. It was delivered to participating youth in five sequential weeks after school at the two high schools in late October and early November 2016. We designed a pre- and posttest pilot implementation study to evaluate the effects of LTE on student uptake of the intervention and short-term substance use and related outcomes. Working at two high schools in upstate New York, we conducted a pilot feasibility evaluation of LTE with 9th-grade students (ie, freshmen) at these high schools. We administered a 125-item questionnaire online to capture data on media use

Media Coverage of a ?Connective? Action: The Interaction Between the 15-M Movement and the Mass Media

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Ferran Davesa

2016-01-01

Full Text Available This article uses Twitter messages sent in May 2011 to study the ability of the so-called 15-M movement, a "connective"? movement, to place their demands on the media agenda and maintain control over their own discourse. The results show that the activists' discourse included many issues, although greatest attention was given to three: electoral and party systems, democracy and governance, and civil liberties. Moreover, the study reveals that the media covered all the movement's issues and that activists maintained their plural discourse throughout the protest. This article contributes to the literature on "connective" social movements, showing that in certain circumstances these movements have the capacity to determine media coverage.

Theological Media Literacy Education and Hermeneutic Analysis of Soviet Audiovisual Anti-Religious Media Texts in Students' Classroom

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Fedorov, Alexander

2015-01-01

This article realized the Russian way of theological media education literacy and hermeneutic analysis of specific examples of Soviet anti-religious audiovisual media texts: a study of the process of interpretation of these media texts, cultural and historical factors influencing the views of the media agency/authors. The hermeneutic analysis…

Examining how presumed media influence affects social norms and adolescents' attitudes and drinking behavior intentions in rural Thailand.

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Ho, Shirley S; Poorisat, Thanomwong; Neo, Rachel L; Detenber, Benjamin H

2014-01-01

This study uses the influence of presumed media influence model as the theoretical framework to examine how perceived social norms (i.e., descriptive, subjective, and injunctive norms) will mediate the influence of pro- and antidrinking media messages on adolescents' intention to consume alcohol in rural Thailand. Data collected from 1,028 high school students indicate that different mechanisms underlie drinking intentions between nondrinkers and those who have consumed alcohol or currently drink. Among nondrinkers, perceived peer attention to prodrinking messages indirectly influenced adolescents' prodrinking attitudes and intentions to consume alcohol through all three types of perceived social norms. Among drinkers, perceived peer attention to pro- and antidrinking messages indirectly influenced adolescents' prodrinking attitudes and intentions to drink alcohol through perceived subjective norm. The findings provide support for the extended influence of presumed media influence model and have practical implications for how antidrinking campaigns targeted at teenagers in Thailand might be designed.

Social Media Marketing

DEFF Research Database (Denmark)

Hollensen, Svend; Raman, Anthony

2014-01-01

Social media marketing can be understood as a group of Internet-based applications that build on the foundations of Web 2.0 and that then allows the creation and exchange of ‘User Generated Content’. In the ‘Bowling’ marketing world, marketers target certain customer groups and send out...... this is a very direct one-way communication approach. In a social media marketing world, the bowling metaphor does not fit anymore. On this arena marketing can be better described as playing “Pinball”: Companies serve up a “marketing ball” (brands and brand-building messages) into a dynamic and chaotic market...... environment. The “marketing ball” is then diverted and often accelerated by social media “bumpers”, which change the ball’s course in chaotic ways. Occasionally, the marketing ball will come back to the company. At this point, the firm (brand) has to use the flippers to interact and throw it back...

Mass media interventions for preventing smoking in young people.

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Carson, Kristin V; Ameer, Faisal; Sayehmiri, Kourosh; Hnin, Khin; van Agteren, Joseph Em; Sayehmiri, Fatemeh; Brinn, Malcolm P; Esterman, Adrian J; Chang, Anne B; Smith, Brian J

2017-06-02

Mass media interventions can be used as a way of delivering preventive health messages. They have the potential to reach and modify the knowledge, attitudes and behaviour of a large proportion of the community. To assess the effects of mass media interventions on preventing smoking in young people, and whether it can reduce smoking uptake among youth (under 25 years), improve smoking attitudes, intentions and knowledge, improve self-efficacy/self-esteem, and improve perceptions about smoking, including the choice to follow positive role models. We searched the Cochrane Tobacco Addiction Group Specialized Register, with additional searches of MEDLINE and Embase in June 2016. This is an update of a review first published in 1998. Randomized trials, controlled trials without randomization and interrupted time-series studies that assessed the effect of mass media campaigns (defined as channels of communication such as television, radio, newspapers, social media, billboards, posters, leaflets or booklets intended to reach large numbers of people and which are not dependent on person-to-person contact) in influencing the smoking behaviour (either objective or self-reported) of young people under the age of 25 years. We define smoking behaviour as the presence or absence of tobacco smoking or other tobacco use, or both, and the frequency of tobacco use. Eligible comparators included education or no intervention. Two review authors independently extracted information relating to the characteristics and the content of media interventions, participants, outcomes, methods of the study and risks of bias. We combined studies using qualitative narrative synthesis. We assessed the risks of bias for each study using the Cochrane 'Risk of bias' tool, alongside additional domains to account for the nature of the intervention. We assessed the quality of evidence contributing to outcomes using GRADE. We identified eight eligible studies reporting information about mass media smoking

Social media in public health.

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Kass-Hout, Taha A; Alhinnawi, Hend

2013-01-01

While social media interactions are currently not fully understood, as individual health behaviors and outcomes are shared online, social media offers an increasingly clear picture of the dynamics of these processes. Social media is becoming an increasingly common platform among clinicians and public health officials to share information with the public, track or predict diseases. Social media can be used for engaging the public and communicating key public health interventions, while providing an important tool for public health surveillance. Social media has advantages over traditional public health surveillance, as well as limitations, such as poor specificity, that warrant additional study. Social media can provide timely, relevant and transparent information of public health importance; such as tracking or predicting the spread or severity of influenza, west nile virus or meningitis as they propagate in the community, and, in identifying disease outbreaks or clusters of chronic illnesses. Further work is needed on social media as a valid data source for detecting or predicting diseases or conditions. Also, whether or not it is an effective tool for communicating key public health messages and engaging both, the general public and policy-makers.

[Physical activity guidelines for Canadians: strategies for dissemination of the message, expectations for change and evaluation].

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Brawley, Lawrence R; Latimer, Amy E

2007-01-01

Physical activity guidelines offer evidence-based behavioural benchmarks that relate to reduced risk of morbidity and mortality if people adhere to them. Essentially, the guidelines tell people what to do, but not why and how they should do it. Thus, to motivate adherence, messages that translate guidelines should convey not only how much physical activity one should attempt and why it is recommended, but also how to achieve such a recommendation. Canada's physical activity guides exemplify how guidelines can be translated. This paper (i) provides a brief overview of the challenges encountered in creating the existing guides and (ii) highlights important practical issues and empirical evidence that should be considered in the future when translating guidelines into messages and disseminating these messages. We draw on the successes of past efforts to translate the goals of physical activity guidelines and on recent literature on messages and media campaigns to make recommendations. Information to motivate people to move toward the goals in physical activity guidelines should be translated into a set of messages that are informative, thought provoking, and persuasive. These messages should be disseminated to the public via a multi-phase social-marketing campaign that is carefully planned and thoroughly evaluated.

Advocates' Experiences With Media and the Impact of Media on Human Trafficking Advocacy.

Science.gov (United States)

Houston-Kolnik, Jaclyn D; Soibatian, Christina; Shattell, Mona M

2017-02-01

The present qualitative study explores advocates' opinions of misinformation about human trafficking in the media and describes advocates' strategies to counter the misinformation presented by the media. Thus, 15 advocates who work against human trafficking in Chicago-based nonprofit organizations participated in semistructured interviews about their opinions and strategies. Data were analyzed using thematic content analysis. The present study identifies specific misperceptions of human trafficking in the media, highlights advocates' opinions of this misinformation, and discusses advocates' strategies to counteract inaccurate media, adding support to the role of media advocacy. Advocates note how media images shape and perpetuate stereotypes of trafficking through glamorizing sex work and sensationalizing stories that are most often international depictions of trafficking. Advocates report media generally shares only a piece of the story, simplifying the stories of survivors and the issue of human trafficking. Advocates critique media perpetuating these misperceptions for how they may contribute to policies and programs which fail to address structural factors that create vulnerabilities to be trafficked and the multisystem needs of survivors. However, advocates also note misperceptions can be counteracted by producing sensitive, informed media through social platforms. Advocates share their strategies counteracting misinformation through engaging in informative conversations, utilizing social media to educate, and promoting media messages of survivor agency. Research, clinical, and policy implications are also discussed. The present study emphasizes the importance of decision makers and service providers being critical consumers of media and to assess how media portrayals may (or may not) inform their understanding and response to the issue.

Assessing sentiment in conflict zones through social media

OpenAIRE

Bourret, Andrew K.; Wines, Joshua D.; Mendes, Jason M.

2016-01-01

Approved for public release; distribution is unlimited While it is widely accepted that polling can assess levels of popular support in a geographic area by surveying a cross-segment of its population, it is less well accepted that analysts can use social media analysis to assess sentiment or popular support within the same space. We examine this question by comparing geographically anchored polling and social media data, utilizing over 1.4 million geo-referenced messages sent through the ...

Examining Media Literacy Levels of Prospective Teachers

Directory of Open Access Journals (Sweden)

Taskın INAN

2012-04-01

Full Text Available As in many other countries, following the 2007-2008 education year when media literacy courses began to be included in the curricula, media literacy has become one of the discussion topics among educators and decision makers in Turkey. Discussion topics related to media literacy have included who is going to give the media literacy courses, what qualifications will be sought out in media literacy education teachers, what will be included in the media literacy curriculum in terms of its content, and at what level the media literacy course will be given. The current study which aims to examine media literacy levels of prospective teachers utilized thesurvey method. The sample of the study included prospective teachers (480 attending Elementary School Education, Social Studies Education and Turkish Language Education departments in the Education Faculty at the Dumlupinar University in the 2008-2009 education year. The results of the study showed that prospective teachers have a low level of reaction to media messages, do not educate people around enough about the effects of media, but make use of different sources of media to gain information, and are cognizant of media literacy.

Examining media literacy levels of prospective teachers

Directory of Open Access Journals (Sweden)

Taşkın İnan

2012-03-01

Full Text Available As in many other countries, following the 2007-2008 education year when media literacy courses began to be included in the curricula, media literacy has become one of the discussion topics among educators and decision makers in Turkey. Discussion topics related to media literacy have included who is going to give the media literacy courses, what qualifications will be sought out in media literacy education teachers, what will be included in the media literacy curriculum in terms of its content, and at what level the media literacy course will be given. The current study which aims to examine media literacy levels of prospective teachers utilized the survey method. The sample of the study included prospective teachers (480 attending Elementary School Education, Social Studies Education and Turkish Language Education departments in the Education Faculty at the Dumlupinar University in the 2008-2009 education year. The results of the study showed that prospective teachers have a low level of reaction to media messages, do not educate people around enough about the effects of media, but make use of different sources of media to gain information, and are cognizant of media literacy.

Use of Social Media in Radiology Education.

Science.gov (United States)

Ranginwala, Saad; Towbin, Alexander J

2018-01-01

Social media has become the dominant method of mass digital communication over the past decade. Public figures and corporations have learned how to use this new approach to deliver their messages directly to their followers. Recently, medical educators have begun to use social media as a means to deliver educational content directly to learners. The purpose of this article is to describe the benefits of using social media for medical education. Because each social media platform has different platform-specific constraints, several different popular social media networks are discussed. For each network, the authors discuss the basics of the platform and its benefits and disadvantages for users and provide examples of how they have used each platform to target a unique audience. Copyright © 2017 American College of Radiology. Published by Elsevier Inc. All rights reserved.

Body image, eating disorders, and the media.

Science.gov (United States)

Hogan, Marjorie J; Strasburger, Victor C

2008-12-01

Adolescence is a time of tremendous change in physical appearance. Many adolescents report dissatisfaction with their body shape and size. Forming one's body image is a complex process, influenced by family, peers, and media messages. Increasing evidence shows that the combination of ubiquitous ads for foods and emphasis on female beauty and thinness in both advertising and programming leads to confusion and dissatisfaction for many young people. Sociocultural factors, specifically media exposure, play an important role in the development of disordered body image. Of significant concern, studies have revealed a link between media exposure and the likelihood of having symptoms of disordered eating or a frank eating disorder. Pediatricians and other adults must work to promote media education and make media healthier for young people. More research is needed to identify the most vulnerable children and adolescents.

Transformation optics, isotropic chiral media and non-Riemannian geometry

International Nuclear Information System (INIS)

Horsley, S A R

2011-01-01

The geometrical interpretation of electromagnetism in transparent media (transformation optics) is extended to include chiral media that are isotropic but inhomogeneous. It was found that such media may be described through introducing the non-Riemannian geometrical property of torsion into the Maxwell equations, and it is shown how such an interpretation may be applied to the design of optical devices.

An evaluation of a mass media campaign to encourage parents of adolescents to talk to their children about sex.

Science.gov (United States)

DuRant, Robert H; Wolfson, Mark; LaFrance, Betty; Balkrishnan, Rajesh; Altman, David

2006-03-01

We evaluated a mass media campaign in North Carolina that used television (TV) public service announcements (PSAs), radio PSAs, and billboards to encourage parents of adolescents to talk to their children about sex. The primary message of the campaign was "Talk to your kids about sex. Everyone else is." Thirty-two of the 100 counties in North Carolina were chosen to evaluate the mass media campaign. Paid TV PSAs were aired in 22 of these counties, radio PSAs were aired in 21 counties, and billboards were displayed in 6 counties over a period of 9 months. The counties in our sample varied from no exposure to exposure to all 3 types of media. To assess the impact of the campaign, a sample of 1,132 parents of adolescents living in the 32 counties was administered a postexposure survey via a telephone interview. Questions about exposure to the media campaign were embedded among questions concerning media exposure to other health-related messages. The parent survey assessed the frequency the parents reported exposure to each type of media message, correct knowledge of the message, and multiple item scales that assessed how often they had talked to their child about various issues related to sex during the previous 6 months, intentions to talk to their child about these issues during the next month, and attitudes about discussing sexual issues with their child. In bivariate analyses the levels of parental exposure to the 3 types of media messages were associated with both having talked to their children and intentions to talk to their children about sex (p TV PSA about sex, and frequency of hearing a radio PSA about sex and teenage pregnancy accounted for 12.8% (p TV PSA about sex, and frequency of hearing radio PSAs about sex accounted for 12.3% of the variation in parental intentions to talk to their child about sex during the next month. Exposure to each component of this mass media campaign was associated with parents recently having talked to their adolescent

Rapid assessment of disaster damage using social media activity.

Science.gov (United States)

Kryvasheyeu, Yury; Chen, Haohui; Obradovich, Nick; Moro, Esteban; Van Hentenryck, Pascal; Fowler, James; Cebrian, Manuel

2016-03-01

Could social media data aid in disaster response and damage assessment? Countries face both an increasing frequency and an increasing intensity of natural disasters resulting from climate change. During such events, citizens turn to social media platforms for disaster-related communication and information. Social media improves situational awareness, facilitates dissemination of emergency information, enables early warning systems, and helps coordinate relief efforts. In addition, the spatiotemporal distribution of disaster-related messages helps with the real-time monitoring and assessment of the disaster itself. We present a multiscale analysis of Twitter activity before, during, and after Hurricane Sandy. We examine the online response of 50 metropolitan areas of the United States and find a strong relationship between proximity to Sandy's path and hurricane-related social media activity. We show that real and perceived threats, together with physical disaster effects, are directly observable through the intensity and composition of Twitter's message stream. We demonstrate that per-capita Twitter activity strongly correlates with the per-capita economic damage inflicted by the hurricane. We verify our findings for a wide range of disasters and suggest that massive online social networks can be used for rapid assessment of damage caused by a large-scale disaster.

ONLINE MEDIA COVERAGE OF ENVIRONMENTAL PROTEST IN ROMANIA. ROŞIA MONTANĂ CASE

Directory of Open Access Journals (Sweden)

Corina Daba-Buzoianu

2015-07-01

Full Text Available Romania, the place where protests never take place, has been facing significant civil disobedience and street demonstrations in the last years. Of them, environmental protests present several particularities and do not convey social problems. The cyanide exploitation in Roşia Montană in Romania has been debated lately due to the fact that the place is part of the Romanian historical heritage and due to the negative environment impact. The project has been delayed several times being subject to political and public environment policies. Moreover, the cyanide exploitation generated protests and street demonstrations against the project. The present study reveals the media coverage of the protest and analyses the way Romanian media referred to the environmental protest related to Roşia Montană through messages. We investigate the media message and implicitly the representation comprised in it. Our analysis includes several predetermined indicators in order to evaluate the media impact regarding the case: environment, economics, and legislative framework, presence of protests, involvement of non-governmental organizations, civil society/community and politicians.

Media advocacy: lessons from community experiences.

Science.gov (United States)

Jernigan, D H; Wright, P A

1996-01-01

Media advocacy is the strategic use of mass media and community organizing as a resource for advancing a social or public policy initiative. Across the United States, communities are using media advocacy to promote healthier public policies and environments. The U.S. Center for Substance Abuse Prevention commissioned numerous case studies of media advocacy on alcohol and tobacco issues in a diverse array of communities, including efforts in African-American and Latino communities or using computer-based electronic communication systems. The paper describes these efforts briefly, and summarizes lessons learned, including: media advocacy can lead to larger victories when used as a complement to community organizing in the context of a larger strategic vision for policy change; like policy advocacy, media advocacy is best done in the context of clear long-term goals; conscious framing, guiding the choice of spokespeople, visuals, and messages, can alter media coverage and public debate of health policies; advocates need to respect the media but also remember that they have power in relation to the media; and media advocacy is often controversial and not suited to every situation. The case studies show that media advocacy is a potent tool for public health workers, making an important contribution to campaigns to promote healthier public policies.

Media advertising and consumerism: How children and adolescents understand and resist persuasive messages

NARCIS (Netherlands)

Buijzen, M.A.; Rozendaal, E.; Reijmersdal, E.A. van; Lemish, D.

2013-01-01

In the first decade of the new millennium, children and adolescents' commercial media environment has changed dramatically. Advertisers have rapidly adopted new advertising techniques including branded websites, brand placement in video games, and viral marketing in social media (Buijzen et al.,

For Fit's Sake: A Norms-Based Approach to Healthy Behaviors Through Influence of Presumed Media Influence.

Science.gov (United States)

Ho, Shirley S; Lee, Edmund W J; Ng, Kaijie; Leong, Grace S H; Tham, Tiffany H M

2016-09-01

Based on the influence of presumed media influence (IPMI) model as the theoretical framework, this study examines how injunctive norms and personal norms mediate the influence of healthy lifestyle media messages on public intentions to engage in two types of healthy lifestyle behaviors-physical activity and healthy diet. Nationally representative data collected from 1,055 adults in Singapore demonstrate partial support for the key hypotheses that make up the extended IPMI model, highlighting the importance of a norms-based approach in health communication. Our results indicate that perceived media influence on others indirectly shaped public intentions to engage in healthy lifestyle behaviors through personal norms and attitude, providing partial theoretical support for the extended IPMI model. Practical implications for health communicators in designing health campaigns media messages to motivate the public to engage in healthy lifestyle are discussed.

Evidence-Based Support for the Characteristics of Tsunami Warning Messages for Local, Regional and Distant Sources

Science.gov (United States)

Gregg, C. E.; Johnston, D. M.; Sorensen, J. H.; Vogt Sorensen, B.; Whitmore, P.

2014-12-01

Many studies since 2004 have documented the dissemination and receipt of risk information for local to distant tsunamis and factors influencing people's responses. A few earlier tsunami studies and numerous studies of other hazards provide additional support for developing effective tsunami messages. This study explores evidence-based approaches to developing such messages for the Pacific and National Tsunami Warning Centers in the US. It extends a message metric developed for the NWS Tsunami Program. People at risk to tsunamis receive information from multiple sources through multiple channels. Sources are official and informal and environmental and social cues. Traditionally, official tsunami messages followed a linear dissemination path through relatively few channels from warning center to emergency management to public and media. However, the digital age has brought about a fundamental change in the dissemination and receipt of official and informal communications. Information is now disseminated in very non-linear paths and all end-user groups may receive the same message simultaneously. Research has demonstrated a range of factors that influence rapid respond to an initial real or perceived threat. Immediate response is less common than one involving delayed protective actions where people first engage in "milling behavior" to exchange information and confirm the warning before taking protective action. The most important message factors to achieve rapid response focus on the content and style of the message and the frequency of dissemination. Previously we developed a tsunami message metric consisting of 21 factors divided into message content and style and receiver characteristics. Initially, each factor was equally weighted to identify gaps, but here we extend the work by weighting specific factors. This utilizes recent research that identifies the most important determinants of protective action. We then discuss the prioritization of message information

The Utilization of Media in Marketing Strategy in the Syafira Pekanbaru Hospital on 2016

Directory of Open Access Journals (Sweden)

leon candra

2018-03-01

Full Text Available Use of media in the marketing strategy is an element of marketing tactics in an attempt to capture the market. Indicators of success are increased traffic promotions. Based on a survey conducted through interviews known that since the beginning of the Hospital stood own promotional programs, such as promotion through print media (brochures, leaflets, banners, electronic media (TV and online media (official site. The purpose of this study is to obtain in-depth information about the use of media in the marketing strategy at the Hospital Syafira 2016. This study was descriptive qualitative. The study was conducted at Hospital Syafira Pekanbaru. Subject of the study consisted of 3 main informant, 3 people informant support. With the method of collecting data through observation, interviews dam has the document. To maintain the validity of the data is done by means of triangulation. The results of the study, targeted communication of the Hospital is the whole society is in need of health services as well as the expected response from the target of the media campaign is limited only to find out the services that exist at the hospital. In setting the amount of the budget into the specific factors that need to be considered, namely in terms of the frequency of advertising and market share. Determining the message is done by involving the community or visitors. Selection of the budget available media that is using print media such as brochures, leaflets, banners, billboards, online media and social media such as facebook, twitter, instagram, specific media type is most effective is to use the brochure. Suggestions to the hospital, to determine the target of communication. Paying attention to the message, not just to provide information services, but the message may cause awareness or attention, interest, create desire, and encourage action. Managing back rssyafira.com website which until now have been inaccessible again

Social Media - An Important Part of the Promotional Mix

OpenAIRE

Ciprian Pavel

2013-01-01

The 21st century is witnessing an explosion of Internet-based messages transmitted through these media. They have become a major factor in influencing various aspects of consumer behavior including awareness, opinions, information acquisition, attitudes, purchase behavior, and post-purchase communication and evaluation. The emergence of Internet-based social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companie...

Mass media barriers to social marketing interventions: the example of sun protection in the UK.

Science.gov (United States)

Kemp, Gillian Ann; Eagle, Lynne; Verne, Julia

2011-03-01

The role of the mass media in communicating health-related information to the wider population is the focus of this paper. Using the example of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily increasing melanoma rates and of effective sun protection strategies. The implications of potential barriers to official sun protection messages via conflicting messages in the media are discussed in terms of editorial on sun protection and in the way in which television programme content portrays the issues. Implications for public policy and future research conclude the paper.

LESSONS ON SOCIAL JUSTICE: A PEDAGOGICAL REFLECTION ON THE EDUCATIONAL MESSAGE OF THE BOXTROLLS

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Anna Odrowaz-Coates

2016-08-01

Full Text Available The author engages critical media education and norm-critical pedagogy to map out possible methods of critical engagement of students during interpretation of the pedagogical facets of The Boxtrolls (film - 2014. The paper discusses rich analytical material that may be explored by employing The Boxtrolls story. The paper considers the application of social theories in an exploration of the film. Freirean critical consciousness may help to expose conflict, power distribution, social stigma and social divisions. Social structures of oppression, politics of exclusion, masses ruled by fear, prejudice, misunderstanding and violence are explored using the theoretical frameworks of M. Foucault, B. Bourdieu, Z. Bauman and R. Braidotti. The moral values depicted in the film are set against excessive consumption, class divisions, selfishness and deficient parental skills; these are analysed as educational tools for all scholastic levels. Evil is punished and values of friendship, trust, cohesion and cooperation (key ingredients of social capital are victorious. There is also the opportunity for redemption and social rehabilitation, revealing the complexity of humans and their intersectional positioning. Whilst the human condition and the story are universal, the means of conveying the message reflect technological and societal change.

Boys to Men: Conference Report. Media Messages about Masculinity: Annual Children & the Media Conference (Los Angeles, California, September 1999).

Science.gov (United States)

Lapp, Joan

The Sixth Annual Children and the Media Conference, hosted by Children Now, focused on the media's role and potential influence on boys. This report highlights the thinking of participating advocates, academics, entertainment industry leaders, and children. Following excerpts from a keynote address by William Pollack of Harvard Medical School, the…

Inoculation message treatments for curbing noncommunicable disease development.

Science.gov (United States)

Mason, Alicia M; Miller, Claude H

2013-07-01

To study the effect of various types of inoculation message treatments on resistance to persuasive and potentially deceptive health- and nutrition-related (HNR) content claims of commercial food advertisers. A three-phase experiment was conducted among 145 students from a Midwestern U.S. university. Quantitative statistical analyses were used to interpret the results. RESULTS provide clear evidence that integrating regulatory focus/fit considerations enhances the treatment effectiveness of inoculation messages. Inoculation messages that employed a preventative, outcome focus with concrete language were most effective at countering HNR advertising claims. The findings indicate that inoculation fosters resistance equally across the most common types of commercially advertised HNR product claims (e.g., absolute, general, and structure/function claims). As the drive to refine the inoculation process model continues, further testing and application of this strategy in a public health context is needed to counter ongoing efforts by commercial food advertisers to avoid government regulations against deceptive practices such as dubious health/nutrition claims. This research advances inoculation theory by providing evidence that 1) good regulatory fit strengthens the effect of refutational preemption and 2) an inoculation approach is highly effective at fostering resistance to commercial advertisers' HNR content claims. This macro approach appears far superior to education or information-based promotional health campaigns targeted solely at specific populations demonstrating rising rates of noncommunicable disease.

Inoculation message treatments for curbing noncommunicable disease development

Directory of Open Access Journals (Sweden)

Alicia M. Mason

2013-07-01

Full Text Available OBJECTIVE: To study the effect of various types of inoculation message treatments on resistance to persuasive and potentially deceptive health- and nutrition-related (HNR content claims of commercial food advertisers. METHODS: A three-phase experiment was conducted among 145 students from a Midwestern U.S. university. Quantitative statistical analyses were used to interpret the results. Results: Results provide clear evidence that integrating regulatory focus/fit considerations enhances the treatment effectiveness of inoculation messages. Inoculation messages that employed a preventative, outcome focus with concrete language were most effective at countering HNR advertising claims. The findings indicate that inoculation fosters resistance equally across the most common types of commercially advertised HNR product claims (e.g., absolute, general, and structure/function claims. CONCLUSIONS: As the drive to refine the inoculation process model continues, further testing and application of this strategy in a public health context is needed to counter ongoing efforts by commercial food advertisers to avoid government regulations against deceptive practices such as dubious health/nutrition claims. This research advances inoculation theory by providing evidence that 1 good regulatory fit strengthens the effect of refutational preemption and 2 an inoculation approach is highly effective at fostering resistance to commercial advertisers' HNR content claims. This macro approach appears far superior to education or information-based promotional health campaigns targeted solely at specific populations demonstrating rising rates of noncommunicable disease.

Social media in health--what are the safety concerns for health consumers?

Science.gov (United States)

Lau, Annie Y S; Gabarron, Elia; Fernandez-Luque, Luis; Armayones, Manuel

Recent literature has discussed the unintended consequences of clinical information technologies (IT) on patient safety, yet there has been little discussion about the safety concerns in the area of consumer health IT. This paper presents a range of safety concerns for consumers in social media, with a case study on YouTube. We conducted a scan of abstracts on 'quality criteria' related to YouTube. Five areas regarding the safety of YouTube for consumers were identified: (a) harmful health material targeted at consumers (such as inappropriate marketing of tobacco or direct-to-consumer drug advertising); (b) public display of unhealthy behaviour (such as people displaying self-injury behaviours or hurting others); (c) tainted public health messages (i.e. the rise of negative voices against public health messages); (d) psychological impact from accessing inappropriate, offensive or biased social media content; and (e) using social media to distort policy and research funding agendas. The examples presented should contribute to a better understanding about how to promote a safe consumption and production of social media for consumers, and an evidence-based approach to designing social media interventions for health. The potential harm associated with the use of unsafe social media content on the Internet is a major concern. More empirical and theoretical studies are needed to examine how social media influences consumer health decisions, behaviours and outcomes, and devise ways to deter the dissemination of harmful influences in social media.

How real-life health messages engage our brains: Shared processing of effective anti-alcohol videos.

Science.gov (United States)

Imhof, Martin A; Schmälzle, Ralf; Renner, Britta; Schupp, Harald T

2017-07-01

Health communication via mass media is an important strategy when targeting risky drinking, but many questions remain about how health messages are processed and how they unfold their effects within receivers. Here we examine how the brains of young adults-a key target group for alcohol prevention-'tune in' to real-life health prevention messages about risky alcohol use. In a first study, a large sample of authentic public service announcements (PSAs) targeting the risks of alcohol was characterized using established measures of message effectiveness. In the main study, we used inter-subject correlation analysis of fMRI data to examine brain responses to more and less effective PSAs in a sample of young adults. We find that more effective messages command more similar responses within widespread brain regions, including the dorsomedial prefrontal cortex, insulae and precuneus. In previous research, these regions have been related to processing narratives, emotional stimuli, self-relevance and attention towards salient stimuli. The present study thus suggests that more effective health prevention messages have greater 'neural reach', i.e. they engage the brains of audience members' more widely. This work outlines a promising strategy for assessing the effects of health communication at a neural level. © The Author (2017). Published by Oxford University Press.

[The perils of risk communication and the role of the mass media].

Science.gov (United States)

Rossmann, C; Brosius, H-B

2013-01-01

Based on theories and empirical results from communication science, the present paper provides an overview of the role of mass media in risk communication. It is guided by the following questions: How do risk issues find their way into the media and how does the media depict them? How do mass-mediated risk messages affect people's perception of risks, knowledge, attitudes, and behavior? What potential does the media have in disseminating health risk information in campaigns? Hence, the present paper aims to provide a basis for the appropriate use of mass media in health risk communication so as to make use of the potential of mass media without neglecting its limits.

What Makes You Tick? An Empirical Study of Space Science Related Social Media Communications Using Machine Learning

Science.gov (United States)

Hwong, Y. L.; Oliver, C.; Van Kranendonk, M. J.

2016-12-01

The rise of social media has transformed the way the public engages with scientists and science organisations. `Retweet', `Like', `Share' and `Comment' are a few ways users engage with messages on Twitter and Facebook, two of the most popular social media platforms. Despite the availability of big data from these digital footprints, research into social media science communication is scant. This paper presents the results of an empirical study into the processes and outcomes of space science related social media communications using machine learning. The study is divided into two main parts. The first part is dedicated to the use of supervised learning methods to investigate the features of highly engaging messages., e.g. highly retweeted tweets and shared Facebook posts. It is hypothesised that these messages contain certain psycholinguistic features that are unique to the field of space science. We built a predictive model to forecast the engagement levels of social media posts. By using four feature sets (n-grams, psycholinguistics, grammar and social media), we were able to achieve prediction accuracies in the vicinity of 90% using three supervised learning algorithms (Naive Bayes, linear classifier and decision tree). We conducted the same experiments on social media messages from three other fields (politics, business and non-profit) and discovered several features that are exclusive to space science communications: anger, authenticity, hashtags, visual descriptions and a tentative tone. The second part of the study focuses on the extraction of topics from a corpus of texts using topic modelling. This part of the study is exploratory in nature and uses an unsupervised method called Latent Dirichlet Allocation (LDA) to uncover previously unknown topics within a large body of documents. Preliminary results indicate a strong potential of topic model algorithms to automatically uncover themes hidden within social media chatters on space related issues, with

Unified Internet Messaging

OpenAIRE

Healy, Paul; Barber, Declan

2015-01-01

As telephony services, mobile services and internet services continue to converge, the prospect of providing Unified Messaging and even Unified Communications becomes increasingly achievable. This paper discusses the growing importance of IP-based networks to Unified Messaging developments and examines some of the key services and protocols that are likely to make Unified Messaging more widely available. In this initial paper, we limit ourselves initially to the unification of text-based mess...

Chronic Media Worlds: Social Media and the Problem of Pain Communication on Tumblr

OpenAIRE

Gonzalez-Polledo, E.

2016-01-01

This paper explores dynamics of pain communication in the social media platform Tumblr. As a device of health communication, the Tumblr platform brings together a network of behaviors, technologies and media forms through which pain experience is reimaged through and against mainstream biomedical frameworks. The article develops an interpretative approach to analyze how, as social media platforms reorganize affective, emotional, physical and temporal frames of experience, communication about ...

Portrayals of schizophrenia by entertainment media: a content analysis of contemporary movies.

Science.gov (United States)

Owen, Patricia R

2012-07-01

Critics of entertainment media have indicated that cinematic depictions of schizophrenia are stereotypic and characterized by misinformation about symptoms, causes, and treatment. The pervasiveness and nature of misinformation are difficult to ascertain because of the lack of empirically based studies of movies portraying schizophrenia. This study analyzed portrayals of schizophrenia in contemporary movies to ascertain prevalence of stereotypes and misinformation about schizophrenia. English-language movies featuring at least one main character with schizophrenia that were released for showing in theaters between 1990 and 2010 were analyzed for depictions of schizophrenia. Two researchers independently rated each character with a checklist that assessed demographic characteristics, symptoms and stereotypes, causation, and treatment. Forty-two characters from 41 movies were identified, a majority of whom were male and Caucasian. Most characters displayed positive symptoms of schizophrenia. Delusions were featured most frequently, followed by auditory and visual hallucinations. A majority of characters displayed violent behavior toward themselves or others, and nearly one-third of violent characters engaged in homicidal behavior. About one-fourth of characters committed suicide. Causation of schizophrenia was infrequently noted, although about one-fourth of movies implied that a traumatic life event was significant in causation. Of movies alluding to or showing treatment, psychotropic medications were most commonly portrayed. The finding that misinformation and negative portrayals of schizophrenia in contemporary movies are common underscores the importance of determining how viewers interpret media messages and how these interpretations inform attitudes and beliefs both of the general public and of people with schizophrenia.

Message-driven factors influencing opening and forwarding of mobile advertising messages

OpenAIRE

Sanz Blas, Silvia; Ruiz Mafé, Carla; Martí Parreño, José

2015-01-01

This work aims to analyse the influence of message-driven factors -informativeness, ubiquity, frequency and personalization- on consumer attitude and behaviour -opening and forwarding- towards mobile advertising messages. A theoretical model was developed and empirically tested using a sample of 355 Spanish teenager mobile users. Findings show that frequency is the dimension accounting the most -and significantly- of the four message-driven factors analysed on attitude toward mobile advertisi...

Effectiveness of Social Media for Communicating Health Messages in Ghana

Science.gov (United States)

Bannor, Richard; Asare, Anthony Kwame; Bawole, Justice Nyigmah

2017-01-01

Purpose: The purpose of this paper is to develop an in-depth understanding of the effectiveness, evolution and dynamism of the current health communication media used in Ghana. Design/methodology/approach: This paper uses a multi-method approach which utilizes a combination of qualitative and quantitative approaches. In-depth interviews are…

Main messages for the new nuclear unit in Finland

International Nuclear Information System (INIS)

Nikula, Anneli

2001-01-01

have been held both in Finland and abroad. Training related to messages has been arranged both for the company's own personnel and for partners in co-operation. It has also included TV-performance training. The most important political instances were informed about the submission of the application for decision in principle. The application did not come as a surprise. A large amount of various kinds of material was prepared for the media. The material was available e.g. as CD-files and on TVO's Internet website. A publicity survey was made of the newspaper articles published after the submission of the application. The survey showed that TVO's messages had come out extremely well

Showtime Science: Effective Use of Popular Media to Enhance Instruction of Simple Machines and Energy Transfer

Science.gov (United States)

Bergman, Daniel

2011-01-01

The messages students receive through popular media such as movies, television, the internet, and music videos have a powerful influence and can shape their thinking. A national survey of media use by 8- to 18-year-olds found the average adolescent spends over seven and a half hours daily with entertainment media (KFF 2010). Rather than viewing…

[Political broadcasting, the media and citizens on the Internet: towards a new communication milestone for the day of reflection in Spain].

Science.gov (United States)

Campos-Domínguez, Eva; Valera Ordaz, Lidia; López García, Guillermo

2015-12-01

Electoral campaigns in Spain are governed by Organic Law 5/1985 on the general election system, which does not include any specific measures on cybercampaigns. This legal vacuum has led the media to come up with their own interpretion of the regulations when engaging in Internet communications during this period. In order to explore whether the new speed and style of communicating by Internet is matched by a new communication space, this article analyzes the messages that politicians, journalists and citizens exchanged during the day of reflection in Spain's last general election (2011), showing how what has, until now, been seen as a day of silent reflection takes on a new meaning with the Internet.

Face Conception During Cross Cultural Social Interactions Mediated by an Interpreter%社交口译的面子维度

Institute of Scientific and Technical Information of China (English)

郑亚亚; 刘玉红

2014-01-01

Interpreting involves language, message, and meaning. In each specific interpreting event, the interpret-er has to choose his or her priority among the above mentioned three aspects of interpreting. The interpreting in cross cultural social interactions is not only about the transforming of one language into another, the conveyance of message, and the building of meaning but also about the mutual building of face. Thus, the interpreter in cross cul-tural social interactions must take into consideration not only the factors like language, message and meaning but al-so such important factor as face.%一般口译活动涉及语言、信息与意义三个方面。在不同的口译活动中，译员必须根据口译的不同目的，在语言、信息与意义方面作出选择。社交口译不仅是语言的转换、信息的传递和意义的构建，更是交往双方之间双向的面子构建活动。因此，译员在进行社交口译时，不仅要考虑语言、信息、意义因素，更需要关注社交口译的面子维度。

Community pharmacists, Internet and social media: an empirical investigation.

Science.gov (United States)

Shcherbakova, Natalia; Shepherd, Marv

2014-01-01

Use of social media and Internet for health information sharing is expanding among patients, physicians, and other health care professionals. Research on professional use of social media by community pharmacists is limited. 1) To determine the extent to which Texas (U.S. state) independent community pharmacists use text messaging, email, Facebook, Twitter, and/or other information technology for professional communication with patients and health care professionals and identify the perceptions of Texas independent community pharmacists toward such usage; 2) to determine the extent to which Texas independent community pharmacists develop and employ their pharmacy websites to provide drug information and patient care services. A 25-item survey with questions addressing the objectives of the study as well as basic demographic questions (gender, age, and type of pharmacy degree) was mailed to a random sample of 1196 independent community pharmacists in Texas in January 2012. The study response rate was 23.7%, with 284 usable questionnaires returned. The majority of respondents reported that Internet access is available at their pharmacies (98% (278)), and 91% (258) are familiar with the term 'social media'. To communicate with health care professionals, 56% (n = 160) of respondents use email, 34% (n = 97) use text messages and 5% (n = 14) use Facebook. To communicate with patients, 36% (n = 102) of respondents use email, 30% (n = 86) use text messages and 7% (n = 19) use Facebook. The perceptions of pharmacists who communicate with patients using electronic tools about information related to drug therapy once a month or more frequently were more positive than those of pharmacists who never or hardly ever communicate with patients via electronic tools about drug therapy (P social media for professional pharmacist's communications and perceptions toward the use of social media in patient-pharmacist communications among independent community pharmacists in

Use of Social Media in Higher Education Institutions – an Empirical Study Based on Bulgarian Learning Experience

Directory of Open Access Journals (Sweden)

Silvia Parusheva

2018-02-01

Full Text Available Social media have enormous power and trigger changes in whole spectrum of businesses, as well as learning and education. A study of students’ adoption of social media at the University of Economics – Varna (UE-Varna, Bulgaria, has proven its significant impact on young people. Using online questionnaire among 378 students, the high popularity of social media has been confirmed. An important research question is whether higher education institutions teaching students mainly in the fields of social, economic and legal sciences use the benefits of the social media in the context of Learning Management Systems (LMSs and integrated social media tools. The majority of the examined 24 universities use two LMSs - Moodle and Blackboard Learn. Both possess tools like forums, chat, wikis, internal messaging, blogs, learning groups, collaboration tools. The study of the two Moodle platforms implemented at the UE-Varna shows use of discussion forums, chat, and internal messaging.

The Elementary Bubble Project: Exploring Critical Media Literacy in a Fourth-Grade Classroom

Science.gov (United States)

Gainer, Jesse S.; Valdez-Gainer, Nancy; Kinard, Timothy

2009-01-01

This article addresses issues surrounding critical media literacy using popular culture texts. The authors focus on the example of their work with a fourth-grade class involved in a project to unpack the messages of popular media and advertising texts. This project, which they call the Elementary Bubble Project, was inspired by guerilla artist Ji…

When message-frame fits salient cultural-frame, messages feel more persuasive

OpenAIRE

Uskul, Ayse K.; Oyserman, Daphna

2010-01-01

The present study examines the persuasive effects of tailored health messages comparing those tailored to match (versus not match) both chronic cultural frame and momentarily salient cultural frame. Evidence from two studies (Study 1: n = 72 European Americans; Study 2: n = 48 Asian Americans) supports the hypothesis that message persuasiveness increases when chronic cultural frame, health message tailoring and momentarily salient cultural frame all match. The hypothesis was tested using a me...

Parental mediation of adolescent media use and demographic ...

African Journals Online (AJOL)

Research in Western nations suggests that parents' involvement in their children's media use can make a difference in how adolescents select, process and respond to sexual television messages. Little or no published research has investigated this issue in sub-Saharan Africa, even though adolescents and young adults ...

Exploring College Students' Use of General and Alcohol-Related Social Media and Their Associations with Alcohol-Related Behaviors

Science.gov (United States)

Hoffman, Eric W.; Pinkleton, Bruce E.; Weintraub Austin, Erica; Reyes-Velázquez, Wanda

2014-01-01

Objective: Alcohol marketers have increasingly moved their advertising efforts into digital and social media venues. As a result, the purpose of this study is to investigate associations between students' use of social media, their exposure to alcohol marketing messages through social media, and their alcohol-related beliefs and behaviors.…

Media and youth: access, exposure, and privatization.

Science.gov (United States)

Roberts, D F

2000-08-01

To describe U.S. youth's access and exposure to the full array of media, as well as the social contexts in which media exposure occurs. A cross-sectional national random sample of 2065 adolescents aged 8 through 18 years, including oversamples of African-American and Hispanic youth, completed questionnaires about use of television, videotapes, movies, computers, video games, radio, compact discs, tape players, books, newspapers, and magazines. U.S. youngsters are immersed in media. Most households contain most media (computers and video game systems are the exception); the majority of youth have their own personal media. The average youth devotes 6 3/4 h to media; simultaneous use of multiple media increases exposure to 8 h of media messages daily. Overall, media exposure and exposure to individual media vary as a function of age, gender, race/ethnicity, and family socioeconomic level. Television remains the dominant medium. About one-half of the youth sampled uses a computer daily. A substantial proportion of children's and adolescents' media use occurs in the absence of parents. American youth devote more time to media than to any other waking activity, as much as one-third of each day. This demands increased parental attention and research into the effects of such extensive exposure.

The Highway Safety Mass Media Youth Project: A Media Campaign Aimed at Drunk Driving and Seat Belt Use.

Science.gov (United States)

Blosser, Betsy J.; And Others

To address the issues of drunk driving and failure to use car restraints among teens and young adults, a 21-month-long media campaign has been developed especially for the 15- to 24-year-old audience to compare the effectiveness of paid advertisements and public service announcements. A formative research approach to message design will be used to…

A snapshot of tobacco-related messages relayed in pediatric offices in Delaware.

Science.gov (United States)

Feinson, Judith; Raughley, Erin; Chang, Christine D; Chidekel, Aaron

2003-10-01

Much research exists demonstrating that pediatricians should counsel patients and families about tobacco. However, few data are available about tobacco-related messages relayed in pediatric offices. Since an anti-tobacco office environment can be a strong component of an active tobacco prevention program, we evaluated pediatric offices in Delaware to characterize tobacco-related messages. A convenience sample of 32 of 63 (51%) pediatric offices in Delaware was directly evaluated for the presence of tobacco-related messages. Fifty-five of 63 (87%) pediatric practices in Delaware were contacted by telephone to inquire about the presence of a tobacco coordinator. The 32 practices represented 71 physicians, were located in all three counties throughout the state, and were urban and non-urban in setting. The same investigator evaluated practices in a single site visit. All were located in smoke-free buildings. At one office, people were seen smoking outside; however, the presence of discarded cigarettes was much more common. Thirteen practices (41%) employed smokers, most of whom smoked outside during work hours. Twenty-one of 28 practices (75%) had waiting room magazines containing tobacco advertisements. Fifteen practices (47%) offered anti-tobacco literature while six practices (19%) displayed visual media, none exclusively addressing tobacco. Nine practices (28%) use chart flags to identify smokers. None of 55 pediatric practices in Delaware contacted by telephone identified an office tobacco prevention coordinator. Our data indicate that, in Delaware, the pediatric offices we visited overall convey a limited message about tobacco and could strengthen tobacco prevention strategies. Research measuring the impact of office-based anti-tobacco messages is needed. If these messages are effective in preventing tobacco use, practitioners can supplement active counseling with indirect interventions that require minimal maintenance once established and that place no

Getting the message: media images and stereotypes and their effect on Asian Americans.

Science.gov (United States)

Mok, T A

1998-01-01

Mass media sources such as television and movies arguably offer up little in the way of positive Asian/Asian American images or role models. This article contends that the media do not often portray the diversity that is inherent within the Asian American culture and that such a paucity of Asian images may greatly affect perceptions Asian Americans may hold both of their own racial group and of the larger society. This article examines both media images of Asians and Asian Americans and autobiographical information from Asian American literature to illustrate the potentially detrimental effects of being a person of color in a society that emphasizes a monoracial standard of beauty. Information gleaned from first-hand accounts from Asian Americans often points to the media as a potent source of information as to how attractiveness is defined and measured. This article concludes with a discussion of some brief case examples and ethical imperatives for mental health workers in terms of both self-awareness and education as well as considerations for culturally sensitive therapy.

Comprehension of digital media

International Nuclear Information System (INIS)

Kim, Ju Hwan

2008-11-01

This book is divided four parts. The first part describes media and mark on sign and media, what is the sign?, interpretation of sign and semiotics. The second part is for production sign theory and origin of digital revolution such as the problem of origin of digital revolution, homogeneity of producing goods and sign : triple triangle model for production sign theory, triple triangle model for producing goods, triple triangle model of producing sign and triple triangle model of art works. The third parts deals with development of the media and meaning of digital revolution with four changes : invention of letter, appearance of printed media and establishment modernity, appearance electronic media and mess media and appearance of digital media. The last part mentions ontology of world wide web.

Comprehension of digital media