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Sample records for marketing commitment plan

  1. Sustainability Marketing Commitment

    DEFF Research Database (Denmark)

    Tollin, Karin; Bech Christensen, Lars

    2017-01-01

    sustainability in marketing, processes associated with sustainability marketing commitment, drivers of sustainability marketing at the functional level of marketing, and its organizational context. Using survey data from 269 managers in marketing, covering a broad range of industries in Sweden and Denmark, we...... took a structural modelling approach to examine construct relationships, mediation, and moderation effects. Overall, the findings show that marketing capabilities associated with the innovation of new products, services, and business models constitute a strong driver to leverage sustainability......Corporate sustainability is an important strategy and value orientation for marketing, but scarce research addresses the organizational drivers and barriers to including it in companies’ marketing strategies and processes. The purpose of this study is to determine levels of commitment to corporate...

  2. Marketing plan

    OpenAIRE

    Jantunen, Essi; Hellman, Annika

    2012-01-01

    The aim of this bachelor’s thesis was to draw up an efficient marketing plan for Pohjolan Vihreä Polku Oy, which offers meeting and nature activity services. The company was in a process of conversion and needed a structured marketing plan. The objectives of the company were perceived through severe research. The main purposes of the marketing plan were to raise the visibility of the company and increase its clientele. The proposed marketing actions are also to be used to improve the company’...

  3. Limited Commitment Models of the Labour Market

    OpenAIRE

    Jonathan Thomas; Tim Worrall

    2007-01-01

    We present an overview of models of long-term self-enforcing labour con- tracts in which risk-sharing is the dominant motive for contractual solutions. A base model is developed which is sufficiently general to encompass the two-agent problem central to most of the literature, including variable hours. We consider two-sided limited commitment and look at its implications for aggregate labour market variables. We consider the implications for empirical testing and the available empirical evide...

  4. Marketing Planning: Feeniks Koulu

    OpenAIRE

    Raut, Biranjan

    2013-01-01

    Degree Thesis “Marketing Planning: Feeniks Koulu” demonstrates structured marketing planning process with the help of case company “Feeniks Koulu”. The central idea of Thesis is to come up with systematic marketing plan following structured process. Thesis employs qualitative research methodology following inductive reasoning approach. Thesis, initiates by outlining theoretical planning methods, which then is materialized into marketing plan with the help of empirical research. Discussion and...

  5. Marketing service relationships: the role of commitment

    NARCIS (Netherlands)

    Wetzels, M.G.M.; Ruyter, de J.C.; Birgelen, van M.

    1998-01-01

    As with all relationships, it is commonly agreed on that partners in business must have a high degree of commitment towards their relationship. If commitment is lacking, the relationship will soon come to an end. Affective commitment, that is commitment based on attraction between partners, is to be

  6. Sport event marketing plan

    Directory of Open Access Journals (Sweden)

    Gašović Milan

    2007-01-01

    Full Text Available A marketing plan details how an event organization will compete in the marketplace in terms of its service offerings, promotions and evaluation. During the first stage of the marketing plan process, a number of its consumers (current, former and prospective and competitors. Marketing objectives are developed and implemented using an action plan. The marketing plan objectives are evaluated using an objective-discrepancy approach to determine the extent to which they were attained.

  7. Using internal marketing to improve organizational commitment and service quality.

    Science.gov (United States)

    Tsai, Yafang; Wu, Shih-Wang

    2011-12-01

    The purpose of this article was to explore the structural relationships among internal marketing, organizational commitment and service quality and to practically apply the findings. Internal marketing is a way to assist hospitals in improving the quality of the services that they provide while executing highly labour-intensive tasks. Through internal marketing, a hospital can enhance the organizational commitment of its employees to attain higher service quality. This research uses a cross-sectional study to survey nursing staff perceptions about internal marketing, organizational commitment and service quality. The results of the survey are evaluated using equation models. The sample includes three regional hospitals in Taiwan. Three hundred and fifty questionnaires were distributed and 288 valid questionnaires were returned, yielding a response rate of 82.3%. The survey process lasted from 1 February to 9 March 2007. The data were analysed with SPSS 12.0, including descriptive statistics based on demographics. In addition, the influence of demographics on internal marketing, organizational commitment and service quality is examined using one-way anova. The findings reveal that internal marketing plays a critical role in explaining employee perceptions of organizational commitment and service quality. Organizational commitment is the mediator between internal marketing and service quality. The results indicate that internal marketing has an impact on both organizational commitment and service quality. Internal marketing should be emphasized to influence frontline nursing staff, thereby helping to create better organizational commitment and service quality. © 2011 The Authors. Journal of Advanced Nursing © 2011 Blackwell Publishing Ltd.

  8. Creating a Marketing Plan.

    Science.gov (United States)

    Sevier, Robert A.

    1989-01-01

    A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)

  9. Marketing Plan: Tukkanuotta Rauma

    OpenAIRE

    Hyrsky, Antti

    2012-01-01

    The purpose of this thesis was to make a marketing plan and a brand new website for a hair saloon. The marketing plan is based on the 7p’s of the extended or service marketing mix. The emphasis is on the parts of promotion and price. The thesis outlines the theory of marketing mix and applies it to the case. The second part of the thesis is a new website. The website was done using Joomla! 1.7 content management system. This platform was selected in order to make future updating and m...

  10. The Effect of Internal Marketing on Organizational Commitment in Ghods Hospital in Arak City, 2016

    Directory of Open Access Journals (Sweden)

    Mojgan Ahmari Nejad

    2017-06-01

    Full Text Available Abstract Background: Internal marketing is one of the applied instruments for managers to plan human force. This study aimed to investigate the effect of internal marketing on organizational commitment in a remedial center. Materials and Methods: This study has an applied purpose and its nature is causal-survey. Statistical population consisted of 450 working employees in Ghods hospital in Arak city. Out of these, 207 samples were selected by available random cluster sampling. Data were gathered by standard questionnaires and the reliability of them validated by Cronbach’s alpha coefficient. Data analysis was performed by linear regression by using SPSS 19 software. Results: The findings of this study showed that internal marketing had an effect on organizational commitment and the value of it was 0.2. Also, reward affected on organizational commitment which was equal to 0.13. The effect of communication on organizational commitment was positive and the value of it was 0.16. Development had an effect on organizational commitment which was equal to 0.16. In addition, safe workplace had an effect on organizational commitment and the value of it was 0.12. Also, the effect of job recruitment and appointment was positive which was equal to 0.11. Conclusion: According to the results, it is essential to pay attention to necessary requirements and conditions for providing an appropriate bed to expand internal marketing and employees’ participation to develop organizational commitment.

  11. Learning organizations, internal marketing, and organizational commitment in hospitals.

    Science.gov (United States)

    Tsai, Yafang

    2014-04-04

    Knowledge capital is becoming more important to healthcare establishments, especially for hospitals that are facing changing societal and industrial patterns. Hospital staff must engage in a process of continual learning to improve their healthcare skills and provide a superior service to their patients. Internal marketing helps hospital administrators to improve the quality of service provided by nursing staff to their patients and allows hospitals to build a learning culture and enhance the organizational commitment of its nursing staff. Our empirical study provides nursing managers with a tool to allow them to initiate a change in the attitudes of nurses towards work, by constructing a new 'learning organization' and using effective internal marketing. A cross-sectional design was employed. Two hundred questionnaires were distributed to nurses working in either a medical centre or a regional hospital in Taichung City, Taiwan, and 114 valid questionnaires were returned (response rate: 57%). The entire process of distribution and returns was completed between 1 October and 31 October 2009. Hypothesis testing was conducted using structural equation modelling. A significant positive correlation was found between the existence of a 'learning organization', internal marketing, and organizational commitment. Internal marketing was a mediator between creating a learning organization and organizational commitment. Nursing managers may be able to apply the creation of a learning organization to strategies that can strengthen employee organizational commitment. Further, when promoting the creation of a learning organization, managers can coordinate their internal marketing practices to enhance the organizational commitment of nurses.

  12. Strategic planning for marketers.

    Science.gov (United States)

    Wilson, I

    1978-12-01

    The merits of strategic planning as a marketing tool are discussed in this article which takes the view that although marketers claim to be future-oriented, they focus too little attention on long-term planning and forecasting. Strategic planning, as defined by these authors, usually encompasses periods of between five and twenty-five years and places less emphasis on the past as an absolute predictor of the future. It takes a more probabilistic view of the future than conventional marketing strategy and looks at the corporation as but one component interacting with the total environment. Inputs are examined in terms of environmental, social, political, technological and economic importance. Because of its futuristic orientation, an important tenant of strategic planning is the preparation of several alternative scenarios ranging from most to least likely. By planning for a wide-range of future market conditions, a corporation is more able to be flexible by anticipating the course of future events, and is less likely to become a captive reactor--as the authors believe is now the case. An example of strategic planning at General Elecric is cited.

  13. Organisational commitment and responses to planned ...

    African Journals Online (AJOL)

    Southern African Business Review Volume 15 Number 3 2011 ... This type of change is said to address surface-level issues and avoids threats to deep- .... instrumentality, and commitment to the organisation based on moral attachment by.

  14. Perceptions of internal marketing and organizational commitment by nurses.

    Science.gov (United States)

    Chang, Ching Sheng; Chang, Hae Ching

    2009-01-01

    This paper is a report of a study to determine whether a favourable perception of internal marketing is associated with increased organizational commitment. The role of nurses in healthcare treatment is expanding, and becoming more important as time progresses. Therefore, the primary concern of business of health care is to use internal marketing strategies effectively to enhance and develop nurses' organizational commitment and reduce turnover to promote competitive advantages for the organization. A cross-sectional design was used. Questionnaires were distributed in 2006 to a convenience sample of 450 Registered Nurses in two teaching hospitals in Taiwan, and 318 questionnaires were returned. Eighteen were excluded because of incomplete answers, which left 300 usable questionnaires (response rate 66.7%). Validity and reliability testing of the questionnaire proved satisfactory and Structural Equation Modeling was used to analyse the data. A favourable perception of internal marketing was associated with increased organizational commitment. Communication management had the greatest influence on organizational commitment and external activity had the smallest impact. Hospital managers need to recognize the importance of internal marketing for staff retention and the survival of their organizations as competitive pressure increases. As a great deal of time and costs are involved in educating nurses, the best way to retain outstanding nurses and reduce turnover costs and personnel problems is for employers to understand the needs and expectations of their nursing staff.

  15. Marketing & Distributive Education. Committed to the Improvement of Marketing.

    Science.gov (United States)

    South Carolina State Dept. of Education, Columbia. Office of Vocational Education.

    This package consists of 34 transparency masters outlining the nature and scope of marketing and distributive education. Included in the set are transparency masters addressing the following themes: the interconnectedness of education, labor, and work; objectives of marketing and distributive education at both the secondary and postsecondary…

  16. Using internal communication as a marketing strategy: gaining physician commitment.

    Science.gov (United States)

    Heine, R P

    1990-01-01

    In the ambulatory care industry, increased competition and promotional costs are pressuring managers to design more creative and effective marketing strategies. One largely overlooked strategy is careful monitoring of the daily communication between physicians and ambulatory care staff providing physician services. Satisfying physician communication needs is the key to increasing physician commitment and referrals. This article outlines the steps necessary to first monitor, then improve the quality of all communication provided to physicians by ambulatory care personnel.

  17. Advance market commitment for pneumococcal vaccines: putting theory into practice.

    Science.gov (United States)

    Cernuschi, Tania; Furrer, Eliane; Schwalbe, Nina; Jones, Andrew; Berndt, Ernst R; McAdams, Susan

    2011-12-01

    Markets for life-saving vaccines do not often generate the most desired outcomes from a public health perspective in terms of product quantity, quality, affordability, programmatic suitability and/or sustainability for use in the lowest income countries. The perceived risks and uncertainties about sustainably funded demand from developing countries often leads to underinvestment in development and manufacturing of appropriate products. The pilot initiative Advance Market Commitment (AMC) for pneumococcal vaccines, launched in 2009, aims to remove some of these market risks by providing a legally binding forward commitment to purchase vaccines according to predetermined terms. To date, 14 countries have already introduced pneumococcal vaccines through the AMC with a further 39 countries expected to introduce before the end of 2013.This paper describes early lessons learnt on the selection of a target disease and the core design choices for the pilot AMC. It highlights the challenges faced with tailoring the AMC design to the specific supply situation of pneumococcal vaccines. It points to the difficulty - and the AMC's apparent early success - in establishing a long-term, credible commitment in a constantly changing unpredictable environment. It highlights one of the inherent challenges of the AMC: its dependence on continuous donor funding to ensure long-term purchases of products. The paper examines alternative design choices and aims to provide a starting point to inform discussions and encourage debate about the potential application of the AMC concept to other fields.

  18. Marketing communication plan. Case: EKOenergy.

    OpenAIRE

    Jäkälä, Elina

    2016-01-01

    This project-based thesis has an objective of creating a marketing communication plan for a non-profit organisation. The marketing communication plan targets other non-profit organisa-tions that the case organisation wants to cooperate with. This thesis will introduce theory about marketing communication, give information about the case organisation’s target audience and present the actual marketing communication plan. Since the case organisation and its target audience are all non-profit...

  19. Marketing Plan for a SME

    OpenAIRE

    Heurman, Mark; Paavola, Johannes

    2015-01-01

    The aim of this bachelor’s thesis was to create a marketing plan for E.A.T. Tampere, a bike rental and city tour business in Tampere, Finland. Being a decidedly small business, the company has never been able to focus on marketing and has thus not had a structured marketing plan. The objectives for the marketing plan were developed using first-hand information provided by the company and self-conducted research into tours in the Tampere area. The main purpose of the marketing plan was to incr...

  20. Momentum: "Developing Masterful Marketing Plans."

    Science.gov (United States)

    Meservey, Lynne D.

    1988-01-01

    Describes how directors can plan and develop a written marketing plan which can increase enrollment at child care centers. Components of successful marketing plans include parent retention; program merchandising; staff and director training; sales promotions; networking; and enrichment programs/fundraising. (NH)

  1. Marketing plan for company X

    OpenAIRE

    Trishkina, Olga

    2014-01-01

    The aim of this master´s thesis is to make a structured marketing plan for company X, which provide tourism services in Finland. The thesis is done with qualitative method, which is the most suitable for marketing research, because it is mostly analyzing and description rather than statistical or numerical reports. In the theoretical part is studied secondary data of the topic, including research about marketing, marketing plan, customer relationship management, customers´ satisfaction a...

  2. MARKETING PLAN FOR HOTEL KAKSLAUTTANEN

    OpenAIRE

    Yu, Yueyuan

    2011-01-01

    The objective of this thesis was to make a marketing plan for Hotel Kakslauttanen to increase its sales and profit, to improve the satisfaction of customers and to promote popularity and reputation. The quantitative research method was considered to be the most appropriate for this research. In the theoretical part, the study was focused on internal and external marketing environment analysis, marketing strategies management, planning, marketing mix and segmentation. The empirical part in...

  3. A Marketing Plan That Works

    Science.gov (United States)

    Sparks, Jack D.

    1976-01-01

    Olivet College's marketing plan included survey of students, alumni, townspeople, and doners and analysis of the college's customer appeal, prices, and product mix. The author reports that the marketing objectives are being met and discusses the rationale and problems of applying business marketing principles to education. (JT)

  4. Interactions of Reduced Deforestation and the Carbon Market: The Role of Market Regulations and Future Commitments

    OpenAIRE

    Anger, Niels; Dixon, Alistair; Livengood, Erich

    2009-01-01

    Reducing emissions from deforestation and degradation (REDD) has been proposed as a potentially inexpensive and plentiful source of emission abatement to supplement other longterm climate policies. However, critics doubt that REDD credits are environmentally equivalent to domestic emission reductions, and suggest an excess supply may disrupt carbon markets. In this context, we investigate the economic implications of emissions market regulations and future emissions reduction commitments, as ...

  5. Internal marketing, customer orientation, and organizational commitment: moderating effects of work status.

    Science.gov (United States)

    Huang, Meiju; Chen, Mei-Yen

    2013-08-01

    Associations among internal marketing, customer orientation, and organizational commitment were examined, particularly with regard to the moderating effects of work status on the relationships between internal marketing and customer orientation or organizational commitment, in a cross-sectional design with structural equation modeling. Two studies (Ns = 119 and 251) were conducted among full- and part-time service employees at Taipei Sports Centers. Internal marketing was associated with organizational commitment and customer orientation. Customer orientation was associated with organizational commitment and partially mediated the relation between internal marketing and organizational commitment. Furthermore, work status significantly moderated the relationships between internal marketing and customer orientation but not between internal marketing and organizational commitment. Implications and directions for future research were discussed.

  6. MARKETING PLANNING IN HEALTHCARE INDUSTRY

    Directory of Open Access Journals (Sweden)

    Bobeica Ana Amaria

    2013-04-01

    Full Text Available The purpose of this paper is to develop a perspective on what is important or critical to the discipline of healthcare marketing by analyzing the marketing plan from the institutional (or organizational perspective. This “salience issue” is complicated by the structural problems in healthcare such as new advertising programs, advances in medical technology, and the escalating costs of care in the recent economic situation of world economic crisis. Reviewing a case study, the paper examines how marketing managers face increasingly difficult management and it emphasizes one more time the importance of marketing in the internal organizational structure. Also it shows the direct connection between the marketing strategy, the Quality of Healthcare and marketing planning in the internal organization of Private Healthcare Practice in Romania. Also it concludes that marketing planning in healthcare has to be very precised in order to achieve some major objectives: customer care, financial stability, equilibrium between stakeholders and shareholders and future improvement in communication to customers. The marketing strategies and programs discussed in this paper follow the analysis of the 4Ps of Healthcare Marketing Services and propose call to action plans and possibilities that might result in a more particular case study analysis of the Romanian Healthcare Market.

  7. The Marketing Plan: An Integrative Device for Teaching Marketing Management.

    Science.gov (United States)

    Berdine, W. R.; Petersen, James C.

    1980-01-01

    The importance of the marketing plan is stressed as an integrative device for teaching marketing management, and a structure is presented to assist students in designing a marketing plan. Components of this plan include marketing objectives, targeting market and buying motives, external environment and competition, product, price, and promotion.…

  8. Strategic Audit and Marketing Plan

    Science.gov (United States)

    Wright, Lianna S.

    2013-01-01

    The purpose of this audit was to revise the marketing plan for ADSum Professional Development School and give the owner a long-term vision of the school to operate competitively in the crowded field of for-profit schools. It is fairly simple to create a strategic plan but harder to implement and execute. Execution requires weeks and months of…

  9. Digital marketing plan for a news agency

    OpenAIRE

    Do, Thi Minh Chau

    2013-01-01

    In the business world, an effective marketing plan is an important guideline for any company, regardless of how small or big the business scale is, to stay focused to their goals. Moreover, "the written marketing plan gives a common direction to all staff in the company" (McKinlay & O'Connor, 2007). Therefore, formulating a marketing plan prior to utilizing any marketing actions is substantial and necessary. However, producing a marketing plan requires knowledge of marketing. For those re...

  10. Strategic marketing planning in library

    Directory of Open Access Journals (Sweden)

    Karmen Štular-Sotošek

    2000-01-01

    Full Text Available The article is based on the idea that every library can design instruments for creating events and managing the important resources of today's world, especially to manage the changes. This process can only be successful if libraries use adequate marketing methods. Strategic marketing planning starts with the analysis of library's mission, its objectives, goals and corporate culture. By analysing the public environment, the competitive environment and the macro environment, libraries recognise their opportunities and threats. These analyses are the foundations for library definitions: What does the library represent?, What does it aspire to? Which goals does it want to reach? What kind of marketing strategy will it use for its target market?

  11. Unit commitment and investment valuation of flexible biogas plants in German power markets

    Energy Technology Data Exchange (ETDEWEB)

    Hochloff, Patrick

    2017-07-01

    Biogas plants contribute a significant share of renewable energy sources (RES) to the electricity system. Most of them are designed to supply constant power generation. In the future biogas plants will most likely become more flexible, scheduling their power generation with respect to market prices. For this purpose power units need extended electrical capacity to convert the continuously produced gas as well as the gas held in storage. When constructing extended capacity at biogas plants, the flexibility premium is the main focus for about 8000 plants which were constructed before August 2014. Additional incomes as a result of selling at higher market prices have been considered, too. However, their relationship to the electrical capacity and storage size of biogas plants was unknown as was the impact on investment valuation. This work has shown how biogas plants with extended capacity can be analyzed when they are operated in power markets, in particular the power spot market and the control reserve markets. Models on the basis of unit commitment have been developed in order to obtain optimized schedules and financial parameters, such as gross income and net present value (NPV), when biogas plants with extended capacity capitalize on prices in each market. The models developed consider several use cases that describe possible ways of participating in German power markets, switching between static and variable gas supply, providing secondary and tertiary control reserve, and claiming the market and flexibility premium. Mixed integer linear programs (MILP) have been developed for the unit commitment of each use case. The model for the unit commitment of providing control reserve with biogas plants made significant progress compared to the state of the art and has been published in (Hochloff, Braun 2014). There are two ways to make use of this model. First of all, the model could be applied to plan daily schedules for the operation of gas plants located at a gas

  12. Unit commitment and investment valuation of flexible biogas plants in German power markets

    International Nuclear Information System (INIS)

    Hochloff, Patrick

    2017-01-01

    Biogas plants contribute a significant share of renewable energy sources (RES) to the electricity system. Most of them are designed to supply constant power generation. In the future biogas plants will most likely become more flexible, scheduling their power generation with respect to market prices. For this purpose power units need extended electrical capacity to convert the continuously produced gas as well as the gas held in storage. When constructing extended capacity at biogas plants, the flexibility premium is the main focus for about 8000 plants which were constructed before August 2014. Additional incomes as a result of selling at higher market prices have been considered, too. However, their relationship to the electrical capacity and storage size of biogas plants was unknown as was the impact on investment valuation. This work has shown how biogas plants with extended capacity can be analyzed when they are operated in power markets, in particular the power spot market and the control reserve markets. Models on the basis of unit commitment have been developed in order to obtain optimized schedules and financial parameters, such as gross income and net present value (NPV), when biogas plants with extended capacity capitalize on prices in each market. The models developed consider several use cases that describe possible ways of participating in German power markets, switching between static and variable gas supply, providing secondary and tertiary control reserve, and claiming the market and flexibility premium. Mixed integer linear programs (MILP) have been developed for the unit commitment of each use case. The model for the unit commitment of providing control reserve with biogas plants made significant progress compared to the state of the art and has been published in (Hochloff, Braun 2014). There are two ways to make use of this model. First of all, the model could be applied to plan daily schedules for the operation of gas plants located at a gas

  13. Development of Consistency between Marketing and Planning.

    Science.gov (United States)

    Williford, A. Michael

    1986-01-01

    Examined descriptive information about marketing, enrollment management, institutional planning and factors affecting them. A factor analysis of statistically appropriate variables identified factors associated with a state of symbiosis between marketing and institutional planning. (Author/BL)

  14. Relationship Marketing, Customer Satisfaction, Customer Commitment dan Customer Loyalty (Studi pada sebuah Bank Nasional di Denpasar)

    OpenAIRE

    Budi Martini, Luh Kadek

    2013-01-01

    Various approaches to marketing strategy applied by the organization to maintain companies viability and customer loyalty. This condition is the hope for every organization, considering the role of consumers as the companys assets can not be underestimated. Relationship marketing concept as a new breakthrough in the world of marketing gives new faces to build sustainable customer loyalty. With proper relationship marketing concept application, will be realized that the commit behavior of cons...

  15. Marketing plan for business start-up

    OpenAIRE

    Kaisar, Jabed

    2016-01-01

    The marketing plan for the startup company concentrates on the affordable and effective marketing strategies for the new company with the limited budget for marketing. In this thesis, the shoe company named Jalkani is selected as the case study for the marketing plan. In the age of Internet, the marketing becomes more complex with the combination of the traditional advertising (paid advertisements in newspapers, billboard, or television) and the model digital marketing. The costs for each ...

  16. The Effect of Internal Marketing on Organizational Commitment: Job Involvement and Job Satisfaction as Mediators

    Science.gov (United States)

    Ting, Shueh-Chin

    2011-01-01

    Purpose: After reviewing previous research, this study found that few school or educational studies have simultaneously explored both internal marketing and organizational commitment, and of those that have, only direct effects were examined. This study clarifies the relationship between school organization's internal marketing and teachers'…

  17. Marketing plan of Vips Jeans

    OpenAIRE

    Marzá Mallol, Adrià

    2015-01-01

    Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2014/2015 The following work shows the Marketing Plan of Vips Jeans, this company is specialized in the commercialization of fashion-forward. His shop in the street ‘En medio’ in Castellón sells clothing, shoes and accessories of the best current brands. This company has been operating since 1988 and their main Competitive Advantage is the social prestige among Castellón consumers, acquired during these 26 ...

  18. Marketing communication plan for Barbershop Nina Jussinoja

    OpenAIRE

    Peltonen, Pauliina

    2015-01-01

    The topic of the thesis was to study marketing communication planning and online marketing. The study was conducted for Barbershop Nina Jussinoja. Barbershop Nina Jussinoja is a barbershop in the center of Rauma. The business idea of the shop is to offer haircuts and beard trimming without taking appointments. The barbershop didn’t have any marketing communication activities or planning before the process of this thesis began. In order to create a marketing communication plan, theory of ...

  19. A multi-period, multi-regional generation expansion planning model incorporating unit commitment constraints

    International Nuclear Information System (INIS)

    Koltsaklis, Nikolaos E.; Georgiadis, Michael C.

    2015-01-01

    Highlights: • A short-term structured investment planning model has been developed. • Unit commitment problem is incorporated into the long-term planning horizon. • Inherent intermittency of renewables is modelled in a comprehensive way. • The impact of CO_2 emission pricing in long-term investment decisions is quantified. • The evolution of system’s marginal price is evaluated for all the planning horizon. - Abstract: This work presents a generic mixed integer linear programming (MILP) model that integrates the unit commitment problem (UCP), i.e., daily energy planning with the long-term generation expansion planning (GEP) framework. Typical daily constraints at an hourly level such as start-up and shut-down related decisions (start-up type, minimum up and down time, synchronization, soak and desynchronization time constraints), ramping limits, system reserve requirements are combined with representative yearly constraints such as power capacity additions, power generation bounds of each unit, peak reserve requirements, and energy policy issues (renewables penetration limits, CO_2 emissions cap and pricing). For modelling purposes, a representative day (24 h) of each month over a number of years has been employed in order to determine the optimal capacity additions, electricity market clearing prices, and daily operational planning of the studied power system. The model has been tested on an illustrative case study of the Greek power system. Our approach aims to provide useful insight into strategic and challenging decisions to be determined by investors and/or policy makers at a national and/or regional level by providing the optimal energy roadmap under real operating and design constraints.

  20. Job rotation and internal marketing for increased job satisfaction and organisational commitment in hospital nursing staff.

    Science.gov (United States)

    Chen, Su-Yueh; Wu, Wen-Chuan; Chang, Ching-Sheng; Lin, Chia-Tzu

    2015-04-01

    To develop or enhance the job satisfaction and organisational commitment of nurses by implementing job rotation and internal marketing practices. No studies in the nursing management literature have addressed the integrated relationships among job rotation, internal marketing, job satisfaction and organisational commitment. This cross-sectional study included 266 registered nurses (response rate 81.8%) in two southern Taiwan hospitals. Software used for data analysis were SPSS 14.0 and AMOS 14.0 (structural equation modelling). Job rotation and internal marketing positively affect the job satisfaction and organisational commitment of nurses, and their job satisfaction positively affects their organisational commitment. Job rotation and internal marketing are effective strategies for improving nursing workforce utilisation in health-care organisations because they help to achieve the ultimate goals of increasing the job satisfaction of nurses and encouraging them to continue working in the field. This in turn limits the vicious cycle of high turnover and low morale in organisations, which wastes valuable human resources. Job rotation and internal marketing help nursing personnel acquire knowledge, skills and insights while simultaneously improving their job satisfaction and organisational commitment. © 2013 John Wiley & Sons Ltd.

  1. On the Effectiveness of Marketing Planning

    OpenAIRE

    JS Armstrong

    2005-01-01

    Managers are often told that formal planning helps. It is useful to examine whether this is good advice. Thus, I applaud this effort to study marketing planning in New Zealand. Nevertheless, I find it difficult to accept the conclusions drawn by the authors of “Marketing Planning in New Zealand” (MPNZ). I am concerned with the definition of marketing planning, the criteria, and the design of the study.

  2. Marketing and Distributive Education Curriculum Planning Guide.

    Science.gov (United States)

    Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

    This planning guide in marketing and distributive education is designed to provide the curriculum coordinator and instructor with a basis for planning a comprehensive program in the career field of marketing. Such programs require competencies in sales, sales promotion, buying, transporting, storing, financing, marketing research, and management.…

  3. Advance market commitments for vaccines against neglected diseases: estimating costs and effectiveness.

    Science.gov (United States)

    Berndt, Ernst R; Glennerster, Rachel; Kremer, Michael R; Lee, Jean; Levine, Ruth; Weizsäcker, Georg; Williams, Heidi

    2007-05-01

    The G8 is considering committing to purchase vaccines against diseases concentrated in low-income countries (if and when desirable vaccines are developed) as a way to spur research and development on vaccines for these diseases. Under such an 'advance market commitment,' one or more sponsors would commit to a minimum price to be paid per person immunized for an eligible product, up to a certain number of individuals immunized. For additional purchases, the price would eventually drop to close to marginal cost. If no suitable product were developed, no payments would be made. We estimate the offer size which would make revenues similar to the revenues realized from investments in typical existing commercial pharmaceutical products, as well as the degree to which various model contracts and assumptions would affect the cost-effectiveness of such a commitment. We make adjustments for lower marketing costs under an advance market commitment and the risk that a developer may have to share the market with subsequent developers. We also show how this second risk could be reduced, and money saved, by introducing a superiority clause to a commitment. Under conservative assumptions, we document that a commitment comparable in value to sales earned by the average of a sample of recently launched commercial products (adjusted for lower marketing costs) would be a highly cost-effective way to address HIV/AIDS, malaria, and tuberculosis. Sensitivity analyses suggest most characteristics of a hypothetical vaccine would have little effect on the cost-effectiveness, but that the duration of protection conferred by a vaccine strongly affects potential cost-effectiveness. Readers can conduct their own sensitivity analyses employing a web-based spreadsheet tool. Copyright (c) 2006 John Wiley & Sons, Ltd.

  4. Marketing Plan and Marketing Research for KUAS Game Studies

    OpenAIRE

    Tukiainen, Reno

    2012-01-01

    This thesis was commissioned by Tieto^2 Project. The aim of the thesis was to study higher education marketing, including marketing planning and marketing research, from the point of view of marketing Kajaani University of Applied Sciences game study programmes. After the relevant theoretical literature was reviewed, a marketing research was conducted by interviewing current KUAS game students and new applicants who had applied for KUAS game studies in the spring of 2012. Based on the analyse...

  5. Formulating New Directions with Strategic Marketing Planning.

    Science.gov (United States)

    Crompton, John L.

    1983-01-01

    This article describes both a short- and long-term strategic marketing planning approach for the parks and recreation manager. Both plans involve a needs assessment, objective development, marketing plans, and evaluations. Also discussed is a continuum of stragetic program options ranging from developing new programs to terminating existing…

  6. Marketing Plan for a Case company

    OpenAIRE

    Iadykina, Anastasiia; Pavlidi, Kiriaki

    2015-01-01

    The major objective of this thesis is composing a concise, reliable and useful marketing plan for a Phimiso - My Sushi Café. The necessity of implementing the marketing planning and document a marketing plan with an action program arose when the case company experienced the negative affect of poor concept with misleading message and way too wide expansion of the menu. All of the above lead to outflow of the customers and stagnancy of the company. The final document covers the traditi...

  7. Social Media Marketing Plan for a SME

    OpenAIRE

    Järvensivu, Veera

    2017-01-01

    The aim of this bachelor’s thesis was to create an efficient, low-cost social media marketing plan for a small clothing company called Nikitrade. The data gathered for establishing the marketing plan were mainly secondary data consisting of multiple books and articles related to the topic. For qualitative data gathering, interviews and discussions with the company owners were used. Because of the competitive sensitiveness of the subject, the social marketing plan itself is not published. ...

  8. Marketing plan and campaign for Riosol Oy

    OpenAIRE

    Toivonen, Kim

    2016-01-01

    The aim of this thesis was to create an efficient marketing plan and a working marketing campaign for the case company. The aspects of the marketing plan and campaign were adjusted to fit the company size, field of business and aims of the case company. To get a better view on the aspects of the marketing plan and campaign, theoretical frameworks are inspected, such as marketing mix, company stages and SWOT-analysis. This thesis consists of theoretical framework as well as practical implem...

  9. Planning of aid for adolescents in Kaunas who have tried to commit suicide

    OpenAIRE

    Grigonytė, Daina

    2006-01-01

    Aim of the study: To investigate the possibilities of planning, succession and development of aid for adolescents in Kaunas city who have tried to commit suicide. Objectives: 1. to define the main stages in providing help for adolescents who have tried to commit suicide; 2. to clarify interdepartmental obstacles providing help for adolescents in crisis; 3. to formulate recommendations for the development of aid for adolescents in Kaunas who have tried to commit suicide. Methods: Qualit...

  10. Electricity market readiness plan : Ontario Energy Board

    International Nuclear Information System (INIS)

    2001-03-01

    This document informs electric power market participants of the Ontario Energy Board's newly developed market readiness plan and target timelines that local distribution companies (LDCs) must meet for retail marketing. The Ontario Energy Board's plan incorporates relevant independent market operator (IMO)-administered market milestones with retail market readiness targeted for September 2001. The market readiness framework involves a self-certification process for LDCs by August 10, 2001, through which the Board will be able to monitor progress and assess the feasibility of meeting the target timelines. For retail market readiness, all LDCs will have to calculate settlement costs, produce unbundled bills, provide standard supply service, change suppliers and accommodate retail transactions. LDCs must be either authorized participants in the IMO-administered market or become retail customers of their host LDC. Unbundled bills will include itemized charges for energy price, transmission, distribution and debt retirement charge. 1 tab., 1 fig

  11. Marketing Academic Libraries: A Necessary Plan.

    Science.gov (United States)

    Dodsworth, Ellen

    1998-01-01

    To coordinate an academic-library marketing effort effectively, a comprehensive plan is essential. A traditional marketing plan consists of four activities: determining what to promote, defining target audiences, choosing type of outreach, and evaluating program. Suggestions for promotional activities, forms of publicity, and examples from the…

  12. Cognitive styles, user acceptance and commitment to strategic plans in public organizations: an empirical analysis

    NARCIS (Netherlands)

    B.R.J. George (Bert); S. Desmidt (Sebastian); E. Cools (Eva); A. Prinzie (Anita)

    2017-01-01

    textabstractGiven the lack of insights into the micro-determinants of strategic planning (SP) in public organizations, this study uses information-processing theory and self-efficacy theory to investigate individual-level predictors of commitment to strategic plans among planning team members

  13. Facebook marketing communications plan for Ladies Gym

    OpenAIRE

    Orelma, Lilja

    2016-01-01

    Ladies Gym is a gym located in Vantaa, Finland. Until now, the company’s marketing actions have been limited to occasional e-mail newsletters, posters on the walls of the gym, and a newspaper advertisement once a year. The outcome of this thesis is a Facebook marketing communications plan that will be implemented by the company. Marketing communications and B-2-C relationship management are covered in the theoretical framework. Facebook as a marketing communications tool is covered in mor...

  14. Digital Marketing Plan Case: HEMMI Kodit

    OpenAIRE

    Hemmilä, Anni

    2016-01-01

    This is a product-based thesis that was made for a small Finnish company HEMMI Kodit. HEMMI Kodit provides assessibility products and consultations in Lahti region in Southern Finland. It is a new company that wants to start digital marketing to gain more visibility and foothold in the market.The goal of the thesis was to create a digital marketing plan that the commissioner company could use for marketing and development of their brand online. Theoretical framework of this thesis gives ...

  15. Developing a strategic marketing plan for hospitals.

    Science.gov (United States)

    Dychtwald, K; Zitter, M

    1988-09-01

    The initial stages of developing a strategic marketing plan for hospitals are explored in this excerpt from the book, The Role of the Hospital in an Aging Society: A Blueprint for Action. The elderly have unique perceptual, cognitive, social, and psychological needs and preferences, and a marketing strategy for eldercare services must reflect these factors, as well as the financial role of third-party payers and the decision-making influence of families and physicians. Among the elements the hospital must address when developing a marketing strategy are market selection and segmentation, targeting markets with specific services, pricing, and positioning the hospital for a maximum share of the eldercare market.

  16. Building America Research-to-Market Plan

    Energy Technology Data Exchange (ETDEWEB)

    Werling, Eric [Office of Energy Efficiency and Renewable Energy (EERE), Washington, DC (United States)

    2015-11-01

    This report presents the Building America Research-to-Market Plan (Plan), including the integrated Building America Technology-to-Market Roadmaps (Roadmaps) that will guide Building America’s research, development, and deployment (RD&D) activities over the coming years. The Plan and Roadmaps will be updated as necessary to adapt to research findings and evolving stakeholder needs, and they will reflect input from DOE and stakeholders.

  17. Marketing plan for Snack Books

    OpenAIRE

    Santos, Bernardo Vilaça Ribeiro dos

    2009-01-01

    A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics In 2008 LeYa had the desire to grow in two different ways: gaining market share to competitor firms in the book publishing market; and develop a strategy for market size growth, benefiting from first mover advantage. At that time we were already catalyzing and collecting the benefits of dimension, either by using our enhanced...

  18. Strategic tariff protection, market conduct, and government commitment levels in developing economies

    Czech Academy of Sciences Publication Activity Database

    Ionascu, D.; Žigić, Krešimir

    -, č. 249 (2005), s. 1-43 ISSN 1211-3298 Institutional research plan: CEZ:AV0Z70850503 Keywords : optimal tariff protection * government non-commitment regime * symmetric versus asymmetric information Subject RIV: AH - Economics http://www.cerge-ei.cz/pdf/wp/Wp249.pdf

  19. Marketing Plan for Urheiluareena Oy

    OpenAIRE

    Venables, Simon

    2013-01-01

    The role of marketing is an essential part of any enterprise. Marketing is the key element that seeks to meet customer’s demand for a good or service to the supply of the good or service. Without Marketing a customer would not know of the product that would satisfy their need or demand for a product. It is this connection of meeting the desires of the customers with the capabilities and competences of the business that is the very core of the strategic marketing process. These two key factors...

  20. Marketing Plan sebagai Upaya Pencapaian Strategi Pemasaran Perusahaan Jangka Panjang

    OpenAIRE

    Triastity, Rahayu

    2011-01-01

    Marketing plan is an important element in a company business plan. Marketing plan is conducted annually focused on implementation of decision dealing with marketing variable mix that is product, price, distribution, and promotion. Marketing plan must be monitored regularly especially in the beginning stage, as part of business plan. Marketing plan provides data for the company about neighborhood description, tactics and specific objectives that will be achieved. Marketing plan also describes ...

  1. Strategic Marketing Planning in International Schools

    Science.gov (United States)

    Bunnell, Tristan

    2005-01-01

    Purpose: International schools are a growing class of educational institution. It has been suggested that few schools of this type have a marketing plan whilst research into development planning showed that few had a long-range plan. This paper aims to investigate these issues. Design/methodology/approach: This paper deals with a survey of 32…

  2. Marketing plan for online surfing magazine

    OpenAIRE

    Michna, Jakub

    2017-01-01

    Název: Marketing plan for online surfing magazine Cíle: The main aim of this thesis is to design a marketing plan for launching new online surfing magazine. This project would emerge from present online media Freeride.cz/Water, which adverse situation is going to be analyzed. Metody: Author used interviewing and personal survey as methods. Secondary data collection, PEST analysis and Google Analytics tool served as framework for resulting SWOT analysis. Výsledky: The marketing plan for one ye...

  3. Marketing Plan, 1980-81.

    Science.gov (United States)

    Hoppe, Sherry; Biggers, Paul

    A marketing program for Chattanooga State Technical Community College (CSTCC) is presented as a guide to be used by the college in increasing its share of the traditional college-age market and in expanding the college's target audience to include more non-traditional students. The report first presents a review of the literature concerning…

  4. Market-stage analysis enhances strategic planning.

    Science.gov (United States)

    McDonald, R B

    1998-07-01

    Changing market conditions are challenging healthcare organizations to determine how to allocate resources and make operational planning decisions to prepare for future changes. A vital part of meeting these challenges is understanding the impact of market stages, and using that knowledge to build effective business strategies. Financial modeling that includes market-stage information provides insight into market opportunities and presents a clearer picture of the organizational changes that will need to be implemented at each stage. Effective strategic action should take into account critical success factors in market responsiveness, organizational responsiveness, operational effectiveness, and financial strength.

  5. 19 CFR 206.16 - Industry adjustment plan and commitments.

    Science.gov (United States)

    2010-04-01

    ... Section 206.16 Customs Duties UNITED STATES INTERNATIONAL TRADE COMMISSION NONADJUDICATIVE INVESTIGATIONS INVESTIGATIONS RELATING TO GLOBAL AND BILATERAL SAFEGUARD ACTIONS, MARKET DISRUPTION, TRADE DIVERSION, AND REVIEW... determination, any firm in the domestic industry, certified or recognized union or group of workers in the...

  6. Productivity and Performance through Marketing Planning

    Directory of Open Access Journals (Sweden)

    Cristian Morozan

    2008-11-01

    Full Text Available In the marketing area, planning might be defined as an anticipation process of those changes that affect the market and as an elaboration process of the corresponding action means. It will result in a marketing plan, which might be tactical (short-term period, spread on a period of time that might vary from six months to one year, or a strategic (long-term, spread on a period of time of three to ten years. Planning means building action programs in which the objectives, the set financing method or the steps of achieving it should be clearly defined. Marketing planning also proves to be important for its liaison between what the company can offer and the consumers’ needs and expectations.

  7. The impact of flexible benefits plans on job satisfaction, organizational commitment and turnover intentions.

    Science.gov (United States)

    Heshizer, B

    1994-01-01

    This study assesses the dimensionality of employee attitudes toward flexible benefits plans and the impact of these plans on measures of job satisfaction, commitment and turnover intent. The study points to the need for more work on the measurement of employee attitudes toward flexible benefits and on the nomological framework of flexible benefits as a construct in compensation research.

  8. Strategic Planning and the Marketing Process: Library Applications.

    Science.gov (United States)

    Wood, Elizabeth J.

    1983-01-01

    Illustrates how basic principles of marketing and strategic market planning can be applied to libraries and discusses some concepts of strategic planning (organization mission, objectives and goals, growth strategy, program portfolio plan) and marketing (opportunity analysis, target market selection, marketing mix strategy, marketing systems…

  9. Social Media Marketing Plan for Lakeside Cafe

    OpenAIRE

    Saari, Mona

    2017-01-01

    The principles of marketing have always been about connecting with consumers at the right place at the right time. Nowadays that means meeting them where they are spending a lot of their time already: online. Engaging with brands has become a part of the buyer decision process. Social media effects consumers’ decisions to purchase more than ever before. This thesis aimed to create a social media marketing plan for a Finnish tourism company called Lakeside Cafe. The plan was based on the SOSTA...

  10. Positioning as a Strategic Marketing Planning Tool

    OpenAIRE

    Lhotáková, Markéta

    2001-01-01

    Positioning is an important tool of marketing planning and brand building on the market. Positionig is a streategy that helps marketers to differentiate the brand from those of competition and creaete unique brand perception in minds of target consumers. In a proces of positioning development four core elements must be defined and analyzed -- target consumer, unique consumer benefit which brand offeres to the target consumer, brand and its brand equity and competitors from whom we want to dif...

  11. Connecting the Dots--From Planning to Implementation: Translating Commitments into Action in a Strategic Planning Process

    Science.gov (United States)

    Mieso, Rob Roba

    2010-01-01

    This study examines the implementation of the Commitments to Action (CTAs) that were developed for the Outreach Institutional Initiative (OII) as part of the 2006 strategic planning process at De Anza College. Although the strategic planning process identified four Institutional Initiatives (IIs) [Outreach, Individualized Attention to Student…

  12. Developing Strategic Planning for the Retail Market.

    Science.gov (United States)

    Greenawalt, Richard A.

    1983-01-01

    Retailers need a strategic plan that will enable them to adapt to changing trends and work with new ideas. Questions retailers should ask to shape the strategic plan and generic strategies--overall cost leadership, differentiation, and marketing to a particular group or offering a special service--are discussed. (SR)

  13. Joint route planning under varying market conditions

    NARCIS (Netherlands)

    Cruijssen, Frans; Bräysy, Olli; Dullaert, Wout; Fleuren, Hein; Salomon, Marc

    2007-01-01

    Purpose - To provide empirical evidence on the level of savings that can be attained by joint route planning and how these savings depend on specific market characteristics. Design/methodology/approach - Joint route planning is a measure that companies can take to decrease the costs of their

  14. Digital Marketing Plan for Healthinki

    OpenAIRE

    Harkai, Orsolya

    2017-01-01

    This paper is a product oriented thesis that introduces digital marketing to a small-­sized hospitality business. The commissioning company is a lifestyle café in the center of Helsinki that serves nutritious, healthy food and beverages. The concept is considered very special, since the owner of the café is a holistic health coach. The study consists of two main parts: the theoretical framework and the product itself. The first part explains the importance and relevancy of digital marketi...

  15. Integration of REDD into the international carbon market: Implications for future commitments and market regulation

    OpenAIRE

    Dixon, Alistair; Anger, Niels; Holden, Rachel; Livengood, Erich

    2008-01-01

    Integrating reduced emissions from deforestation and degradation (REDD) into a post-Kyoto intergovernmental carbon market could significantly decrease global carbon prices and the costs of mitigating climate change. We investigate this impact by simulating the impact of the supply of REDD units on the international carbon market in 2020 under unlimited and restricted exchange conditions. We find restricting supply or demand of REDD credits reduces such price impacts, but comes at the cost of ...

  16. Effects of internal marketing on nurse job satisfaction and organizational commitment: example of medical centers in Southern Taiwan.

    Science.gov (United States)

    Chang, Ching-Sheng; Chang, Hsin-Hsin

    2007-12-01

    As nurses typically represent the largest percentage of employees at medical centers, their role in medical care is exceptionally important and becoming more so over time. The quality and functions of nurses impact greatly on medical care quality. The concept of internal marketing, with origins in the field of market research, argues that enterprises should value and respect their employees by treating them as internal customers. Such a marketing concept challenges traditional marketing methods, which focus on serving external customers only. The main objective of internal marketing is to help internal customers (employees) gain greater job satisfaction, which should promote job performance and facilitate the organization accomplishing its ultimate business objectives. A question in the medical service industry is whether internal marketing can similarly increase the job satisfaction of nurses and enhance their commitment to the organization. This study aimed to explore the relational model of nurse perceptions related to internal marketing, job satisfaction, and organizational commitment by choosing nurses from two medical centers in Southern Taiwan as research subjects. Of 450 questionnaire distributed, 300 valid questionnaires were returned, giving a response rate of 66.7%. After conducting statistical analysis and estimation using structural equation modeling, findings included: (1) job satisfaction has positive effects on organizational commitment; (2) nurse perceptions of internal marketing have positive effects on job satisfaction; and (3) nurse perceptions of internal marketing have positive effects on organizational commitment.

  17. Marketing Plan for a-collection : 2017

    OpenAIRE

    Kontola, Elina

    2016-01-01

    The aim of the present thesis was to create marketing plan for a-collection brand for the year 2017. The brand itself is a private label for the technical wholesale company Ahlsell and consists of heating, plumbing, air conditioning and electrical products. The products studied in this thesis are manufactured for the use of professional users at a reasonable price. The need for a marketing plan occurred because national sales objectives were not reached. A-collection as a brand has not b...

  18. Plan de marketing: Dougall’s

    OpenAIRE

    Cambero Yllera, Jaime

    2016-01-01

    RESUMEN: El presente Trabajo Fin de Grado supone un acercamiento al sector cervecero en España, y su objetivo fundamental es elaborar un Plan de Marketing para una empresa de cerveza en Liérganes, Cantabria; cerveza Dougall’s. El Plan de Marketing de la empresa estará enfocado a la creación de un nuevo producto, una cerveza de trigo. Para ello partiremos de cero, mostrando todos los pasos necesarios que conlleva el lanzamiento del producto, desde el comienzo de su elaboración en fabrica hasta...

  19. Model-based investigation of the electricity market. Unit commitment and power plant investments

    International Nuclear Information System (INIS)

    Sun, Ninghong

    2013-01-01

    The German Federal Government published its energy concept in September 2010 with a description of the road into the era of renewable energies. Therefore, the future renewable energy installed in Germany is expected to consist mostly of wind and solar, which are subject to intermittency of supply and significant fluctuations. The growing portion of energy generation by fluctuating sources is turning to a big challenge for the power plant unit commitment and the investment decisions as well. In this thesis, a fundamental electricity market model with combined modeling of these two aspects is developed. This model is subsequently applied to the German electricity market to investigate what kind of power plant investments are indispensable, considering the steadily increasing portion of energy generation from fluctuating sources, to ensure a reliable energy supply in a cost-effective way in the future. In addition, current energy policy in Germany regarding the use of renewable energy and nuclear energy is analyzed.

  20. 7 CFR 3550.70 - Conditional commitments.

    Science.gov (United States)

    2010-01-01

    ..., dealer-contractor, or seller must: (1) Have an adequate ownership interest in the property, as defined in... approval of an affirmative marketing plan. (b) Limitations. Conditional commitments for new or... as bad weather, materials shortages, or marketing difficulties. Conditional commitments may be...

  1. Marketing: Realistic Tips for Planning and Implementation in Special Libraries.

    Science.gov (United States)

    Kassel, Amelia

    2002-01-01

    Discusses the need for special libraries to have a marketing plan in order to increase support and plan for the future. Topics include finding the time; budgets and marketing; promoting library services; the use of outside consultants; making market planning a continuous process; and marketing efforts at product shows. (LRW)

  2. Emissions intensity targeting: From China's 12th Five Year Plan to its Copenhagen commitment

    International Nuclear Information System (INIS)

    Lu, Yingying; Stegman, Alison; Cai, Yiyong

    2013-01-01

    China is currently the world's largest single source of fossil fuel related CO 2 emissions. In response to pressure from the international community, and in recognition of its role in global climate change mitigation, the Chinese government has announced a series of climate policy commitments, in both the Copenhagen Accord and its domestic 12th 5 Year Plan, to gradually reduce emissions intensity by 2020. Emissions intensity reduction commitments differ significantly from emission level reduction commitments that are commonly adopted by developed economies. In this paper, we investigate the economic implications of China's recent commitments to reduce emissions intensity, and highlight the complexities involved in modelling intensity targets under uncertainty. Using G-Cubed, an intertemporal, computable general equilibrium model of the world economy, we show that China's emissions intensity targets could be achieved with a range of low and high growth emissions level trajectories corresponding to low and high growth GDP scenarios, which lead to different welfare consequences. - Highlights: • We investigate the economic implication of China's recent climate commitments. • We address the complexity of modelling reduction in emissions intensity. • The 2015 target gives China more flexibility towards its 2020 target. • The policy restriction is eased in high growth periods. • In low growth periods an intensity target places a further restriction on the economy

  3. Plan de negocio agencia de marketing digital

    OpenAIRE

    Menéndez Díaz, Borja

    2015-01-01

    Con la realización de este plan de negocio, se tratará de estudiar la viabilidad para la puesta en marcha de una empresa dedicada al marketing digital, especializándose en el sector sanitario y fijándose como clientes potenciales todas aquellas empresas farmacéuticas en el ámbito nacional. La empresa pretende hacer marketing digital orientado al sector farmacéutico siguiendo unos procesos rigurosos y estandarizados con los que el cliente esté acorde en todo momento, manteniendo una actitud...

  4. Hotelzon's B2B content marketing plan

    OpenAIRE

    Nguyen, Trang

    2015-01-01

    This thesis follows a research-based structure. The objective of this research was to help the case company Hotelzon develop a practical business-to-business (B2B) content marketing plan to engage new customers. The research topic came up when the case company named Hotelzon started expanding its business to many other countries. Therefore, attracting new prospects has become a critical issue to B2B corporates in this online world and constantly changing business environment. The first pa...

  5. Plan de Marketing: agencia de viajes

    OpenAIRE

    ÁLVARO PÉREZ, MARÍA PILAR

    2017-01-01

    [EN] Nowadays, a lot of little local travel agencies had lost a lot of clients due to the economic crisis, new competitors and digital obsolescence. The objective of this dissertation is to elaborate a marketing plan, basically digital, to help little companies to solve the problem. Another objective is to reflect the knowledge that has been learned in the Business Management Degree. The analysed company is fictitious, a little travel agency located in Valencia, but it reflects the reali...

  6. Strategic marketing planning and the Nigerian banking industry ...

    African Journals Online (AJOL)

    Strategic marketing planning and the Nigerian banking industry. ... However, banks often have problem of formulating good marketing strategy plan that will enhance the bank general performance. ... EMAIL FULL TEXT EMAIL FULL TEXT

  7. Sustainable resource planning in energy markets

    International Nuclear Information System (INIS)

    Kamalinia, Saeed; Shahidehpour, Mohammad; Wu, Lei

    2014-01-01

    Highlights: • Sustainable resource planning with the consideration of expected transmission network expansion. • Incomplete information non-cooperative game-theoretic method for GEP. • Maximizing utility value whiling considering merits of having various generation portfolios. • Minimizing risk of investment using renewable generation options. • Application of the stochastic approach for evaluating the unpredictability of opponent payoffs and commodity values. - Abstract: This study investigates the role of sustainable energy volatility in a market participant’s competitive expansion planning problem. The incomplete information non-cooperative game-theoretic method is utilized in which each generation company (GENCO) perceives strategies of other market participants in order to make a decision on its strategic generation capacity expansion. Sustainable generation incentives, carbon emission penalties, and fuel price forecast errors are considered in the strategic decisions. The market clearing process for energy and reserves is simulated by each GENCO for deriving generation expansion decisions. A merit criterion (i.e., the utility value) is proposed for a more realistic calculation of the expected payoff of a GENCO with sustainable energy resources. Finally, the impact of transmission constraints is investigated on the GENCO’s expansion planning decision. The case studies illustrate the effectiveness of the proposed method

  8. The Marketing Audit as a Method of the Evaluation of the Marketing Plan

    Science.gov (United States)

    Vaňa, Kamil; Černá, Ľubica

    2012-12-01

    The growing complexity of the current market environment needs a more systematic evaluation process of the organizational marketing performance to deal with the dynamic market. This paper deals with marketing audit as a comprehensive assessment of all angles of marketing operation in an organization and also deals with systematic evaluation of plans, objectives, strategies, activities and organizational structure as well as marketing staff.

  9. Marketing Prior Learning Assessment Programs.

    Science.gov (United States)

    Heeger, Gerald A.

    1983-01-01

    Experiential learning programs must be marketed effectively if they are to succeed. The formulation of market strategy is discussed including: strategic planning; identification of a market target; and development of a market mix. A commitment to marketing academic programs is seen as a commitment to self-assessment. (MW)

  10. Social marketing: planning before conceiving preconception care.

    Science.gov (United States)

    Prue, Christine E; Daniel, Katherine Lyon

    2006-09-01

    Social marketing approaches can help to shape the formation of and to create demand for preconception care services. This article describes four components of social marketing, often referred to as the 4 P's, that should be carefully researched and set in place before a national effort to launch and sustain preconception care services is pursued. First, the product or package of services must be defined and adapted using the latest in scientific and health care standards and must be based on consumer needs and desires. Second, the pricing of the services in financial or opportunity costs must be acceptable to the consumer, insurers, and health care service providers. Third, the promotion of benefits must be carefully crafted to reach and appeal to both consumers and providers. Fourth, the placement and availability of services in the marketplace must be researched and planned. With the application of market research practices that incorporate health behavior theories in their exploration of each component, consumer demand for preconception care can be generated, and providers can take preconception care to the market with confidence.

  11. Marketing family planning services in New Orleans.

    Science.gov (United States)

    Bertrand, J T; Proffitt, B J; Bartlett, T L

    1987-01-01

    The health care profession is witnessing a shift in focus from the interests and needs of the service provider to those of the potential consumer in an effort to attract and maintain clients. This study illustrates the role that marketing research can play in the development of program strategies, even for relatively small organizations. The study was conducted for Planned Parenthood of Louisiana, a recently organized affiliate that began offering clinical services in May 1984, to provide information on the four Ps of marketing: product, price, place, and promotion. Data from telephone interviews among a random sample of 1,000 women 15-35 years old in New Orleans before the clinic opened confirmed that the need for family planning services was not entirely satisfied by existing service providers. Moreover, it indicated that clinic hours and the cost of services were in line with client interests. The most useful findings for developing the promotional strategy were the relatively low name recognition of Planned Parenthood and a higher-than-expected level of interest that young, low income blacks expressed in using the service.

  12. Marketing and SMEs: Can an Organization of Any Size Use Marketing Plans?

    OpenAIRE

    Marjanova Jovanov, Tamara

    2012-01-01

    This paper is provoked from the ongoing condition of under – or misuse of marketing in SME, regarding the poor understanding of the benefits of marketing planning and the fact that marketing is often seen as a function of the business, rather than as its guiding philosophy. The research does not state that business success is not impossible in the absence of marketing planning, but it does argue that marketing plans can effectively and efficiently be used in SMEs as well as in ...

  13. Marketing Plan for Demonstration and Validation Assets

    Energy Technology Data Exchange (ETDEWEB)

    None, None

    2008-05-30

    The National Security Preparedness Project (NSPP), is to be sustained by various programs, including technology demonstration and evaluation (DEMVAL). This project assists companies in developing technologies under the National Security Technology Incubator program (NSTI) through demonstration and validation of technologies applicable to national security created by incubators and other sources. The NSPP also will support the creation of an integrated demonstration and validation environment. This report documents the DEMVAL marketing and visibility plan, which will focus on collecting information about, and expanding the visibility of, DEMVAL assets serving businesses with national security technology applications in southern New Mexico.

  14. Plan de Marketing para Muebles Moncayo

    OpenAIRE

    Foyes Jiménez, Fermín

    2017-01-01

    Treball Final de Màster Interuniversitari en Màrqueting i Investigació de Mercats. Codi: SRB100. Curs: 2016/2017 El proyecto que se describe a continuación consiste en un Plan de Marketing para Muebles Moncayo, empresa de Barcelona dedicada a la comercialización al por menor de muebles de hogar. En la actualidad esta tiene una política de negocio clásica, ya que no tiene definidas las estrategias operativa y de negocio. Dada esta situación, se ha llevado a cabo un análisis de la situación,...

  15. A model for marketing planning for new products

    DEFF Research Database (Denmark)

    Martensen, Anne

    1993-01-01

    awareness model. The model can be used to generate improved marketing plans. In this connection, it is important that the model includes the marketing variables, for it is only in this way that the model can be used for marketing plan optimization. It is predicted that a future direction of development...... and use of sales forecasting models for new products will be within optimization of the marketing plan for launching a new product, and not only as a tool for forecasting sales for just one marketing plan....

  16. Marketing plan for a mobile application : Marketing research and a plan for a mobile application of a startup company

    OpenAIRE

    Koljonen, Camilla

    2016-01-01

    The purpose of this thesis is to provide an insight of the application market and to create a marketing plan for a new mobile application. The client is a startup company and they needed a marketing research and a marketing plan for their mobile application. The company does not have a person working with marketing and therefore they asked for this project. The application itself provides information about local bars and nightclubs. It will be launched first in southern Europe and after world...

  17. 24 CFR 200.625 - Affirmative fair housing marketing plan.

    Science.gov (United States)

    2010-04-01

    ... Regulations § 200.625 Affirmative fair housing marketing plan. Each applicant for participation in FHA housing... information indicating his affirmative fair housing marketing plan to comply with the requirements set forth... 24 Housing and Urban Development 2 2010-04-01 2010-04-01 false Affirmative fair housing marketing...

  18. FEATURES OF MARKETING PLANNING IN DIFFERENT MARKETING CONCEPTS AND SPHERES OF USE

    OpenAIRE

    Буднікевич, Ірина Михайлівна; Крупенна, Інга Анатоліївна; Черданцева, Ірина Геннадіївна

    2016-01-01

    Risky decisions, bold goals, aggressive competitive behaviour are justified only at systemic, not situational use of tools, methods and techniques of marketing. Indeed, marketing techniques, and especially marketing planning, provide with possibilities to develop adequate and realistic plans and programs of the development, based on researching and considering needs of target audiences. The role of marketing planning increases, obtains new content due to the influence of transformation of mar...

  19. A Branding and Marketing Plan for a Trade Union

    OpenAIRE

    Pihonen-Randla, Marjut

    2015-01-01

    The purpose of this thesis project was to define a branding and a marketing plan based on study and research into successful brands and marketing strategies. The goal was to increase visibility by creating a cohesive brand image and to define a marketing plan to suit this purpose. This project looked into trade unions in Finland and how they conduct marketing. This project also looked into research that was available of target audiences for client website and Facebook site. The client...

  20. First Year Digital Marketing Plan : Case: Arctos

    OpenAIRE

    Järvelin, Reetta

    2016-01-01

    Digital marketing is becoming increasingly important, as communication through digital chan-nels develops and some aspects of traditional marketing become irrelevant. Digital marketing focuses on current and relevant methods of reaching audiences, making it a valuable marketing asset for businesses. This thesis is a study into the field of digital marketing, including common tools and best practices. The thesis is a project-based thesis, which aims to create a complete digital marketing p...

  1. Unusual planned complex suicide committed with a muzzle-loading pistol in combination with subsequent hanging.

    Science.gov (United States)

    Ondruschka, Benjamin; Morgenthal, Sylvia; Dreβler, Jan; Bayer, Ronny

    2016-11-01

    In Germany, suicides by firearms are not very common in contrast to deaths by hanging and intoxications. The use of historical muzzle-loading firearms in the context of suicides is a rarity. Contact shots from muzzle loaders cause an unusual wound morphology with extensive soot soiling. We report the case of a 59-year-old man, who committed a planned complex suicide by shooting into his mouth with a replica percussion gun in combination with hanging. The gunshot injury showed strong explosive effects in the oral cavity with fractures of the facial bones and the skull associated with cerebral evisceration (so-called Krönlein shot). Due to the special constellation of the case with hanging immediately after the shot, external bleeding from the head injuries was only moderate. Therefore, the head injuries could be assessed and partially reconstructed already at the scene.

  2. 7 CFR 3560.626 - Affirmative Fair Housing Marketing Plan.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 15 2010-01-01 2010-01-01 false Affirmative Fair Housing Marketing Plan. 3560.626 Section 3560.626 Agriculture Regulations of the Department of Agriculture (Continued) RURAL HOUSING... § 3560.626 Affirmative Fair Housing Marketing Plan. On-farm labor housing must meet the requirements of...

  3. Course Length Versus Course Price: Marketing Factors in Program Planning.

    Science.gov (United States)

    Lamoureux, Marvin E.

    Recent program planning literature involving adult education has attempted to draw upon techniques from marketing management. Most of the literature has, however, not explored the relationship between adult education program decision needs and fundamental marketing concepts. Adult educators and marketing managers are conducting similar daily…

  4. The strategic marketing planning – General Framework for Customer Segmentation

    Directory of Open Access Journals (Sweden)

    Alina Elena OPRESCU

    2014-03-01

    Full Text Available Any approach that involves the use of strategic resources of an organisation requires a responsible approach, a behaviour that enables it to properly integrate itself into the dynamic of the business environment. This articles addresses in a synthetic manner, the issues of specific integration efforts for customers’ segmentation in the strategic marketing planning. The essential activity for any organisation wishing to optimise its response to the market, the customer segmentation will fully benefit from the framework provided by the strategic marketing planning. Being a sequential process, it not only allows time optimisation of the entire marketing activity but it also leads to accuracy of the strategic planning and its stages.

  5. Marketing planning and digital customer loyalty data in small business

    OpenAIRE

    Donnelly, Christina; Simmons, Geoff; Armstrong, Gillian; Fearne, Andrew

    2012-01-01

    Purpose – Retailer loyalty card marketing intelligence presents actual customer purchasing preferences, competitor activities and performance. Typically, extant literature implies that larger firms with formal marketing planning approaches will be more able to leverage it, structured as it is within a formalized statistical format. Small business literature on the other hand emphasizes their more informal approach to marketing planning. The purpose of this paper is to consider, for the first ...

  6. Finnish market entry planning of franchising Kungfu catering

    OpenAIRE

    Liu, Yun

    2011-01-01

    The purpose of this thesis was to carry out a market entry planning by franchising Kungfu catering in Finland. Kungfu catering was a typical Chinese fast food restaurant, of which there was a gap in Finnish fast food market. McDonald’s and Hesburger were succesful examples of franchise business, experiences of those 2 restaurants were used for reference to create a suitable franchise strategy for Kungfu Finland. Finnish market entry planning of Kungfu Finland has been explained from several a...

  7. B-to-C Digital Marketing Plan for ONAR Studios

    OpenAIRE

    Juvonen, Mirjam

    2016-01-01

    Traditional marketing methods are losing their impact in this continuously more digital world. Most customers are online and businesses need to be there, too. Through a creative plan for digital marketing, businesses can gain an advantage over their competitors, which is highly needed especially in the extremely competitive fashion industry. The objective of this product-based thesis is to create a B-to-C digital marketing plan for the case company, ONAR Studios, a small Finnish fashion b...

  8. Are U. S. Colleges and Universities Applying Marketing Techniques Properly and within the Context of an Overall Marketing Plan?

    Science.gov (United States)

    Goldgehn, Leslie A.

    1990-01-01

    A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

  9. Probability-Weighted LMP and RCP for Day-Ahead Energy Markets using Stochastic Security-Constrained Unit Commitment: Preprint

    Energy Technology Data Exchange (ETDEWEB)

    Ela, E.; O' Malley, M.

    2012-06-01

    Variable renewable generation resources are increasing their penetration on electric power grids. These resources have weather-driven fuel sources that vary on different time scales and are difficult to predict in advance. These characteristics create challenges for system operators managing the load balance on different timescales. Research is looking into new operational techniques and strategies that show great promise on facilitating greater integration of variable resources. Stochastic Security-Constrained Unit Commitment models are one strategy that has been discussed in literature and shows great benefit. However, it is rarely used outside the research community due to its computational limits and difficulties integrating with electricity markets. This paper discusses how it can be integrated into day-ahead energy markets and especially on what pricing schemes should be used to ensure an efficient and fair market.

  10. MARKETING PLANNING: STATE OF THE ARTIN A TRANSITIONAL ECONOMY

    Directory of Open Access Journals (Sweden)

    Tamara Jovanov Marjanova

    2014-07-01

    Full Text Available This paper is provoked by the distorted marketing practices of companies that operate in a transitional economy, specifically Republic of Macedonia.The analysis has two main purposes: 1. to identify the weaknesses in the marketing planning process, 2. to prove the connection of continuous formal marketing planning with business performance, i.e.profitability and market share. Datawasobtainedfromprimary and secondaryresearch. Primary research was conducted in the food, i.e. confectionery industry, with two techniques – survey and interview with the managers of 38% of the registered companies in the industry. Secondary research was based onbooks, journals, web-cites.The analysiswasexecutedwith IBM SPSS 19. Conclusionsare provided through descriptive and deductive statistical analysis. The findings show that the companies have multiple weaknesses in the marketing planning process (continuous formal marketing planning occurs rarely, there is lack of knowledge regarding the systematic planning process and a tendency of misuse of analytical tools. Additionally, a connection and dependence of business performance on continuous formal marketing planning was found. Limitations arise from the sample size and the (one chosen industry sector. However, there are evident practical and social implicationswhich can contribute to better competitiveness:possibilities for correction of current practices and development of a systematic marketing planning process. This research is of a great value on a national level because it is one of few that analyzes this subject through primary data. Also, the results can be consulted by researchers and practitioners from other transitional economies.

  11. Marketing a managed care plan: achieving product differentiation.

    Science.gov (United States)

    Romeo, N C

    1996-01-01

    The health care marketplace is changing dramatically, even without federal reform measures. This is a volatile, yet promising, time to market a managed care plan. Before marketing the product, it is critical that the competition is thoroughly evaluated and consumer and employer needs are researched. The final product should be distinguishable from the competition and address market needs. Promotion can then begin, utilizing a proactive public relations and advertising campaign in addition to traditional methods of marketing.

  12. DEVELOPING INTERNET MARKETING PLAN. CASE COMPANY: ANTOREE INTERNATIONAL PTE. LTD.

    OpenAIRE

    Nguyen, Ngoc Minh

    2016-01-01

    The purpose of the thesis was to develop a current digital marketing plan of a service provider in Vietnam called Antoree International Pte. Ltd. There presented theories about the service marketing mix in the impact of the Internet; marketing strategy for service providers and all popular types of Internet marketing. In empirical part, information about the case company would follow next. A SWOT analysis would then provide readers a comprehensive look into the current situation of Antore...

  13. Implementation Plan for a Common Nordic Retail Market

    Energy Technology Data Exchange (ETDEWEB)

    2010-09-15

    For several years NordREG has been working to promote and facilitate a common Nordic end user market. Given the political support that was expressed at the meeting of the Nordic energy ministers in the autumn of 2009, the work has become even more concrete. With this implementation plan, NordREG outlines what should be done, by whom and when in order to create a common Nordic end user market over the coming years. As the plan shows the need for contributed efforts from all stakeholders will be vital in the coming years in order to make a reality of the plans of creating a common Nordic end user market. The transition from national retail markets to a single Nordic market will take a great deal of work from regulators, DSOs, suppliers and TSOs. The benefits that a single Nordic end user market will bring will however make it worthwhile. In the long run, the integrated Nordic end user market will be a more efficient solution than keeping the four national markets. This is also a step towards the integration of European markets. The process of creating a single Nordic market also brings a unique opportunity to find new efficient solutions on different issues. Hence, the goal is not only to integrate the Nordic end user markets, but rather to develop a more customer oriented market with a high degree of competition between the suppliers

  14. 1990-1991 Marketing Plan. Year II: Planning To Meet the Future.

    Science.gov (United States)

    Turcott, Frances; And Others

    In Maryland, Catonsville Community College's (CCC) 1990-91 marketing plan deals with the community's perceptions of the institution and strategies to improve CCC's image. Both the 1989-90 and 1990-91 plans targeted the same markets for special recruitment strategies; i.e., high school graduates with transfer plans, part-time adult students,…

  15. Conceptions of Marketing Management and Strategic Planning at the Market of Cellular Communication Services

    Directory of Open Access Journals (Sweden)

    Marina Vladimirovna Perevoznikova

    2015-12-01

    Full Text Available The article is devoted to the study and analysis of marketing management and strategic planning of the companies working in the field of cellular communication services. The article represented the concept of marketing management and strategic planning, and their importance in the business development. Objectives and tasks of marketing management in the telecommunications are considered. Тhe conceptions of marketing management and the advisability of their use in the market of cellular communication are described. Relationship of marketing management and strategic planning at activities of the organization are determined. The stages of strategic planning and types of global and corporate development strategies of companies in the telecommunication market are analyzed. The application features of the marketing management concepts and development strategies in the telecommunications sector are considered. The evaluation criteria and mobile operators performance indicators (data are formed. The conclusions about the role of the effective marketing management and strategic planning in the activities of mobile operators are formulated, that allows keeping marginality and high level of business profitability, creating competitive advantages in the conditions of highly competitive market, forming effective purchasing, sales activities and promotional activities, determining the correct tactics of behavior at the market.

  16. Committed emissions from existing and planned power plants and asset stranding required to meet the Paris Agreement

    Science.gov (United States)

    Pfeiffer, Alexander; Hepburn, Cameron; Vogt-Schilb, Adrien; Caldecott, Ben

    2018-05-01

    Over the coming decade, the power sector is expected to invest ~7.2 trillion USD in power plants and grids globally, much of it into CO2-emitting coal and gas plants. These assets typically have long lifetimes and commit large amounts of (future) CO2 emissions. Here, we analyze the historic development of emission commitments from power plants and compare the emissions committed by current and planned plants with remaining carbon budgets. Based on this comparison we derive the likely amount of stranded assets that would be required to meet the 1.5 °C–2 °C global warming goal. We find that even though the growth of emission commitments has slowed down in recent years, currently operating generators still commit us to emissions (~300 GtCO2) above the levels compatible with the average 1.5 °C–2 °C scenario (~240 GtCO2). Furthermore, the current pipeline of power plants would add almost the same amount of additional commitments (~270 GtCO2). Even if the entire pipeline was cancelled, therefore, ~20% of global capacity would need to be stranded to meet the climate goals set out in the Paris Agreement. Our results can help companies and investors re-assess their investments in fossil-fuel power plants, and policymakers strengthen their policies to avoid further carbon lock-in.

  17. INFORMATION SYSTEMS IN MARKETING PLANNING: IN SEARCH FOR COMPETITIVE ADVANTAGE

    Directory of Open Access Journals (Sweden)

    Daniela Motta Romeiro Khauaja

    2007-05-01

    Full Text Available Information is an important input to perform the different activities of marketing administration. This paper presents a study that investigated the opinion of 116 MBA students of Universidade Anhembi-Morumbi, who used to work for Brazilian and multinational organizations from several sectors, in order to discuss the importance of formal, integrated and continuous marketing information systems (MIS to the process of marketing planning in these organizations. The results of the empirical study state the importance of the MIS to marketing planning, as well as the possibility of obtaining competitive edge through the use of the information system.

  18. THE ROLE AND THE PLACE OF MARKETING AUDIT IN THE MARKETING STRATEGIC PLANNING

    Directory of Open Access Journals (Sweden)

    Iuliana CETINĂ

    2010-12-01

    Full Text Available During the strategic planning activity process, a very important step is to conduct internal and external audit. Marketing audit is not an isolated process within the organization; it is a component of the management audit assessing the impact of environmental factors on all activities of the organization. Marketing Audit is considered by many authors only an analysis of internal and external environment of the organization. In the development and substantiation of marketing strategy, marketing audit is set in the strategic marketing planning, which shows that it is an assessment tool and control and, at the same time, a way of the strategy implementation. The audit marketing is therefore part of the organization's strategic marketing plan.

  19. Security-Constrained Resource Planning in Electricity Market

    International Nuclear Information System (INIS)

    Roh, Jae Hyung; Shahidehpour, Mohammad; Yong Fu

    2007-06-01

    We propose a market-based competitive generation resource planning model in electricity markets. The objective of the model is to introduce the impact of transmission security in a multi-GENCO generation resource planning. The proposed approach is based on effective decomposition and coordination strategies. Lagrangian relaxation and Benders decomposition like structure are applied to the model. Locational price signal and capacity signal are defined for the simulation of competition among GENCOs and the coordination of security between GENCOs and the regulatory body (ISO). The numerical examples exhibit the effectiveness of the proposed generation planning model in electricity markets.

  20. A marketing plan for Oqtopus in the Spanish market

    OpenAIRE

    Campos, Catarina Alexandre Mota de

    2011-01-01

    A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics This is an academic work developed in the context of the Master Degree in Management lectured by the Nova School of Business and Economics. One of the goals of this work project was to apply some of the business and marketing concepts acquired during the master’s academic year. Within the Market Technology Transfers’ Field Lab, this...

  1. Perceived Exercise Self-Efficacy, Benefits and Barriers, and Commitment to a Plan for Exercise among Jordanians with Chronic Illnesses.

    Science.gov (United States)

    Darawad, Muhammad W; Khalil, Amani A; Hamdan-Mansour, Ayman M; Nofal, Basema M

    2016-11-01

    To explore Jordanian chronic illnesses patients' perceived exercise self-efficacy, benefits and barriers, and commitment to exercise planning, and to assess the relationship between those variables. Descriptive cross-sectional design. Data were collected from a convenience sample of 402 outpatient Jordanians with chronic illnesses, using Exercise Self-Efficacy Scale, Exercise Benefits and Barriers Scale, and Commitment to a Plan for Exercise Scale. The average BMI was 28.3, and exercise period 3.2 hours/ week. Participants reported moderate perceived self-efficacy (M= 47.5%, SD= 11.7), commitment to exercise planning (M=2.0/3, SD=0.3), exercise barriers (M=2.4/4, SD=0.3), and benefits (M=2.3/4, SD=0.3). Commitment to exercise planning had a significant correlation with barriers (r=0.11) and benefits (r=0.10). Self-efficacy was not found to correlate with other variables. Even though participants reported higher perceived self-efficacy and commitment to exercise plan than that reported in literature, they were found to be overweight and inactive, which indicates the importance of such study. Exercise education programs are needed taking into considerations patients' individual differences. However, the broad grouping of diseases may not produce a homogenous sample, for which disease categories are recommended in future studies. Patients with chronic illness need more encouragement to engage themselves in exercise practices. Exercise educational program for patients with chronic illnesses should consider patients' reported exercise benefits and barriers. © 2014 Association of Rehabilitation Nurses.

  2. Ethical And Social Responsibility In Global Marketing: An Evaluation Of Corporate Commitment To Stakeholders

    OpenAIRE

    Ephraim Okoro

    2012-01-01

    Over the past few years, globalization of markets and business organizations has increased the number of entrepreneurs and corporate executives involved in international and multinational joint ventures and strategic alliances. Others are interested in direct investments in foreign markets in an attempt to extend domestic operations, increase profit margins, and expand market shares. While these strategic business initiatives and efforts are increasingly attractive because of their potential ...

  3. Mass transit: devising a research-based marketing plan

    Energy Technology Data Exchange (ETDEWEB)

    Vanier, D.J.; Wotruba, T.R.

    1977-08-01

    This study presents a marketing planning procedural model that can be operationally used by marketing managers. The model enables the user to assess his company's performance on the various attributes of the marketing mix and to design a marketing program that caters to the needs of his marketplace. The model is applied here specifically to mass transit and is tested empirically. Within this context, it permits transit marketing to aim at increasing the probabilities of (i) greater usage on the part of existing riders and (ii) attracting prospects and converting them into actual customers.

  4. Mass transit: devising a research-based marketing plan

    Energy Technology Data Exchange (ETDEWEB)

    Vanier, D J; Wotruba, T R

    1977-08-01

    This study presents a marketing planning procedural model that can be operationally used by marketing managers. The model enables the user to assess his company's performance on the various attributes of the marketing mix and to design a marketing program that caters to the needs of his marketplace. The model is applied here specifically to mass transit and is tested empirically. Within this context, it permits transit marketing to aim at increasing the probabilities of (i) greater usage on the part of existing riders and (ii) attracting prospects and converting them into actual customers.

  5. A Convex Model of Risk-Based Unit Commitment for Day-Ahead Market Clearing Considering Wind Power Uncertainty

    DEFF Research Database (Denmark)

    Zhang, Ning; Kang, Chongqing; Xia, Qing

    2015-01-01

    The integration of wind power requires the power system to be sufficiently flexible to accommodate its forecast errors. In the market clearing process, the scheduling of flexibility relies on the manner in which the wind power uncertainty is addressed in the unit commitment (UC) model. This paper...... and are considered in both the objective functions and the constraints. The RUC model is shown to be convex and is transformed into a mixed integer linear programming (MILP) problem using relaxation and piecewise linearization. The proposed RUC model is tested using a three-bus system and an IEEE RTS79 system...... that the risk modeling facilitates a strategic market clearing procedure with a reasonable computational expense....

  6. MARKETING PLANNING AS KEY FACTOR OF ENTERPRISE STRUCTURE COMPETITIVENESS

    Directory of Open Access Journals (Sweden)

    E. V. Omelchenko

    2012-01-01

    Full Text Available Market planning in businesses dealing both with goods and services plays an important coordinating role, since it helps an enterprise to attain its inner consent, to determine development directions, to stimulate inner cooperation, to coordinate distribution of its resources and to formulate ways to solve tasks on the basis of which the company intends to reach its marketing aims. Specified in the article are market planning stages to be followed by a company engaged in the sphere of design services, compliance with the stages making it easier to develop the final marketing plan, to create new advantages both to stand competition at the chosen market and even to take leading positions there.

  7. Marketing plan : Dallas Integrated Corridor Management (ICM) demonstration project.

    Science.gov (United States)

    2014-01-01

    North Central Texas is a unique region in terms of its combination of recent, current and projected size, growth rate, ethnic diversity, and transportation profile specifically in relation to congestion. This document summarizes a plan to market ...

  8. Marketing Plan for the National Security Technology Incubator

    Energy Technology Data Exchange (ETDEWEB)

    None

    2008-03-31

    This marketing plan was developed as part of the National Security Preparedness Project by the Arrowhead Center of New Mexico State University. The vision of the National Security Technology Incubator program is to be a successful incubator of technologies and private enterprise that assist the NNSA in meeting new challenges in national safety and security. The plan defines important aspects of developing the incubator, such as defining the target market, marketing goals, and creating strategies to reach the target market while meeting those goals. The three main marketing goals of the incubator are: 1) developing marketing materials for the incubator program; 2) attracting businesses to become incubator participants; and 3) increasing name recognition of the incubator program on a national level.

  9. Affiliate Marketing Plan : case: MSO.fi

    OpenAIRE

    Bystrova, Ekaterina

    2015-01-01

    With an increasing number of people utilizing Internet in their everyday life online marketing is also growing in its importance among companies. Companies nowadays realize that without practicing online marketing it is almost impossible to increase their brand awareness and catch the modern consumer’s attention. This thesis is a functional thesis commissioned by Sanoma Digital Finland. The focus of this study is on one of their webpages, Mitäsaisiolla.fi which is an online store offering ...

  10. A New Strategic Marketing Plan for a Hotel

    OpenAIRE

    Nazarova, Elizaveta

    2014-01-01

    The aim of the bachelor’s thesis was to analyse the current situation in the small seacoast Italian hotel “Acquasanta” and to create a new strategic marketing plan which is able to solve current problems, fill out gaps and lead to more successful competitive business. Having had a varied experience of working in the hotel field, the newly devised marketing plan is based on personal experiences, theoretical framework and research results. The theoretical framework of the thesis contains in...

  11. Plan de marketing para un vivero de planta ornamental

    OpenAIRE

    MARCH CUBERTORET, PAULA

    2017-01-01

    [ES] Se ha realizado un plan de marketing de un vivero de planta ornamental interior en Petrés (Valencia), así como un estudio de mercado para analizar las necesidades del consumidor y proponer mejorar el posicionamiento de la empresa para finalmente aumentar las ventas de sus productos. March Cubertoret, P. (2017). Plan de marketing para un vivero de planta ornamental. http://hdl.handle.net/10251/92819 TFGM

  12. Developing Strategic Marketing Plan for International Tourism Industry

    OpenAIRE

    Zhang, Mingmo

    2013-01-01

    International travel agency is the case company where I did my practical training. This thesis focuses on analyzing the case company’s current situation, market environment and competition situation in the tourism market. The main objective is to analyze the complex situation of the case company to develop a strategic marketing plan for the case company to gain competitive advantage. In order to reach the objective, the thesis finds answers to the questions of what the current strategic marke...

  13. Market-based implementation of Kyoto commitments: how the financial/insurance sector can support industry

    International Nuclear Information System (INIS)

    Knoepfel, Ivo

    1999-01-01

    The implementation of the Kyoto Protocol in the context of the Framework Convention on Climate Change will probably lead to economic winners and losers in various sectors of the economy. Especially carbon intensive industries will need to develop hedging strategies to prevent potential negative effects and to optimise market opportunities. Such strategies can be based on technological innovation, market and product diversification, and on financial/legal offsets. The Kyoto Protocol has introduced new market-based instruments, which can, in a near future provide such hedging opportunities. These include joint implementation, the so-called clean development mechanism, and international emissions trading. The financial services and insurance sector are the natural partners of industry in designing tailored hedging strategies. It is recommended that industry, financial services and insurance companies take a more proactive role in further developing the market-based instruments established by the Kyoto Protocol. (Author)

  14. Succession Planning and Job Commitment: Moderating Role of Employees’ Satisfaction in Selected Beverages Companies in Lagos Metropolis

    Directory of Open Access Journals (Sweden)

    FADEYI OLATUNJI

    2017-12-01

    Full Text Available Purpose of the article: Succession planning has become a misconstrued phenomenon in a global environment where organisations largely depend on their human resources for achievement, continuity and effectiveness. Methodology/methods: Data for this research were collected from three Beverages companies in Lagos, Nigeria, with 244 administered questionnaires, retrieved and analysed using the regression analysis. Scientific aim: This paper examines the Moderating Role of Employees’ Satisfaction on Succession Planning and Job Commitment in the manufacturing sector. Findings: The result showed that succession planning significantly impact on employees’ job commitment. The findings indicated a variance of 52% between mentoring and affective commitment, however when the moderating variable of employees’ satisfaction was established, the R-squared increased to 56.8% while the significance of the F-change assessed show significance at 0.0001. Conclusions: The study recommends that when organizational replacement is done, it should meet the present and future need as well as the corporate objectives of the organization and that management should handle the issue of Succession Planning with high sense of objectivity in order to achieve organizational efficiency, among others.

  15. POTENTIAL MARKETING PLAN FOR EF, REGARDING LANGUAGE COURSES IN CHINA

    OpenAIRE

    Saarni, Helena

    2017-01-01

    This bachelor’s thesis was conducted as a potential marketing plan for EF. The aim and purpose of the project was to create a marketing plan for a company called EF regarding their Chinese language courses in China, where they offer these courses to young adults already. These courses however are not marketed in Finland as much as the other language courses. The theoretical part was gathered by collecting information and theories from various sources including books and e-books about mark...

  16. Multi-product dynamic advertisement planning in a segmented market

    Directory of Open Access Journals (Sweden)

    Aggarwal Sugandha

    2017-01-01

    Full Text Available In this paper, a dynamic multi-objective linear integer programming model is proposed to optimally distribute a firm’s advertising budget among multiple products and media in a segmented market. To make the media plan responsive to the changes in the market, the distribution is carried out dynamically by dividing the planning horizon into smaller periods. The model incorporates the effect of the previous period advertising reach on the current period (taken through retention factor, and it also considers cross-product effect of simultaneously advertising different products. An application of the model is presented for an insurance firm that markets five different products, using goal programming approach.

  17. The Paper Airplane Challenge: A Market Economy Simulation. Lesson Plan.

    Science.gov (United States)

    Owens, Kimberly

    This lesson plan features a classroom simulation that helps students understand the characteristics of a market economic system. The lesson plan states a purpose; cites student objectives; suggests a time duration; lists materials needed; and details a step-by-step teaching procedure. The "Paper Airplane Challenge" handout is attached. (BT)

  18. Integrated marketing communication plan : Case company: Dr. Johanna Budwig

    OpenAIRE

    Pham, Van

    2013-01-01

    The study’s research topic is integrated marketing communication and this is a product-oriented thesis. This study is made to create an efficient integrated marketing communication plan for the case company Dr. Johanna Budwig. The main product line in focus is flaxseed oil, which is very healthy and also good in preventing different diseases including cancer. The company home market, Germany, is the target market of the study. The objective set by the company is to increase sales by 10000, wh...

  19. Marketing planning by learning: "Plearning" approach

    Directory of Open Access Journals (Sweden)

    Ilić Milovan M.

    2006-01-01

    Full Text Available This work emphasizes that the final outcome of planning is not only the benefit of having the ready plan but showing that the very process of planning through which a business goes through, is important. Here we consider the process of learning in order to get a complete picture of current and future business processes. Three stages of learning are included. The first stage describes the current position of the business; the second stage describes the position of the business in the future and the last stage shows how the business will achieve these objectives. The focus of planning should be deciding on internal communication which form the basis for gaining the competitive advantage. One of the ways for carrying out this analysis is creating the matrix based on gaining competitive advantage through using resources.

  20. The Development of a Marketing Program for Womack Army Medical Center Fort Bragg, North Carolina

    Science.gov (United States)

    1997-05-01

    Its successful implementation requires organizational commitment to market -based principles . This research assesses the design, function, and success...Concept of Marketing ," Journal of Marketing , (January 1969): 10-15. 60 Kotler , Philip and Gerald Zaltman. "Social Marketing : An Approach to Planned... market based enterprise. Its successful implementation requires organizational commitment to market -based principles . This research assesses the design

  1. Beneficiary price sensitivity in the Medicare prescription drug plan market.

    Science.gov (United States)

    Frakt, Austin B; Pizer, Steven D

    2010-01-01

    The Medicare stand-alone prescription drug plan (PDP) came into existence in 2006 as part of the Medicare prescription drug benefit. It is the most popular plan type among Medicare drug plans and large numbers of plans are available to all beneficiaries. In this article we present the first analysis of beneficiary price sensitivity in the PDP market. Our estimate of elasticity of enrollment with respect to premium, -1.45, is larger in magnitude than has been found in the Medicare HMO market. This high degree of beneficiary price sensitivity for PDPs is consistent with relatively low product differentiation, low fixed costs of entry in the PDP market, and the fact that, in contrast to changing HMOs, beneficiaries can select a PDP without disrupting doctor-patient relationships.

  2. Marketing plan for a web shop business

    OpenAIRE

    Koskivaara, Leonilla

    2014-01-01

    Internet has changed the buying behavior of consumers during the past years and companies need to adapt to the changes. Web shop business is an important sales channel of today’s companies. Advantages of a web shop business include cost effectiveness and potential to do business globally. Challenges of a web shop business include search engine optimization and running both, a retail store and a web shop at the same time. Social media has become an important marketing channel and has bec...

  3. Heuristic procedures for transmission planning in competitive electricity markets

    International Nuclear Information System (INIS)

    Lu, Wene; Bompard, Ettore; Napoli, Roberto; Jiang, Xiuchen

    2007-01-01

    The network structure of the power system, in an electricity market under the pool model, may have severe impacts on market performance, reducing market efficiency considerably, especially when producers bid strategically. In this context network re-enforcement plays a major role and proper strategies of transmission planning need to be devised. This paper presents, for pool-model electricity markets, two heuristic procedures to select the most effective subset of lines that would reduce the impacts on the market, from a set of predefined candidate lines and within the allowed budget for network expansion. A set of indices that account for the economic impacts of the re-enforcing of the candidate lines, both in terms of construction cost and market efficiency, are proposed and used as sensitivity indices in the heuristic procedure. The proposed methods are applied and compared with reference to an 18-bus test system. (author)

  4. Marketing plan of l'Avellà

    OpenAIRE

    Kalashnikova, Ekaterina

    2017-01-01

    Treball Final de Grau. Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic 2016/2017 This work is part of the Tourism Excellence Plan for the Inter-Municipal Association of Catí, Culla, Benassal and Ares del Maestrat launched by the Valencian Tourism Agency and the Diputación de Castellón in 2017, the objective of which is to improve the competitiveness of these tourist destinations of the interior Castellon. With the development of this Plan it is intended to enhance...

  5. Role of internal marketing, organizational commitment, and job stress in discerning the turnover intention of Korean nurses.

    Science.gov (United States)

    Lee, Haejung; Kim, Myoung-Soo; Yoon, Jung-A

    2011-06-01

    The purpose of this study was to examine the discriminating factors of Korean nurses' turnover intention (TI) among internal marketing (IM), organizational commitment (OC), and job stress (JS). Nurses (n = 185) who had worked for 1-10 years were surveyed from six general hospitals in South Korea. The data were collected by using questionnaires and were analyzed with descriptive statistics and discriminant analysis. The participants were grouped into three groups, depending on the level of their TI: "low TI group" (n = 58), "moderate TI group" (n = 96), and "high TI group" (n = 31). One function significantly discriminated between the high TI and low TI groups. The function correctly classified 84.3% of the participants into the two groups and 75.3% were correctly classified in the cross-validation. Organizational commitment was the most important factor. Job stress and the IM components of staffing-promotion, reward, management philosophy, working environment, and segmentation were significant discriminant factors of TI. Based on the findings of this study, we could conclude that OC, JS, and IM play important roles in the TI of nurses. Implying a career development system as an OC management strategy, an innovative promotion policy to change conservative organizational climates and a balance of effort-reward can be considered as managerial interventions to reduce nurses' TI. © 2010 The Authors. Japan Journal of Nursing Science © 2010 Japan Academy of Nursing Science.

  6. Marketing Plan of SK Dynamo České Budějovice

    OpenAIRE

    Kramář, Jan

    2012-01-01

    The major goal of this bachelor work is a detailed marketing situational analysis of a current club marketing plan. The marketing plan will be proposed on basis of detailed marketing situational analysis. The club may use the marketing plan as a source for written processing.

  7. The Moderating Effects of Internal Orientation and Market Orientation on the Relationships between Commitment and Transportation Service: An Approach to International Freight Forwarders

    Directory of Open Access Journals (Sweden)

    Hee-sung Bae

    2014-08-01

    Full Text Available The objectives of this research are to develop the variables which moderate the relationship between commitment and transportation services and to analyze the moderating effects of the variables. The conceptual and operational definitions of the variables were ascertained from prior research. The reliability and validity of collected data were tested by various methods and hypotheses are tested by a moderated regression analysis. The results are as follows. First, the moderating variables on the relationship between commitment and transportation services are identified as internal orientation and market orientation. The former has three sub-dimensions such as collaboration between departments, work standardization and process improving and the latter has three sub-dimensions such as intelligence generation, intelligence dissemination, and responsiveness. Second, work standardization is ascertained to enhance the relationship between commitment and trust. Third, process improving is verified as enhancing the relationship between commitment and trust. Fourth, work standardization is ascertained to enhance the relationship between commitment and flexibility. Fifth, intelligence generation is identified as enhancing the relationship between commitment and trust. Sixth, intelligence generation is verified as enhancing the relationship between commitment and flexibility. Therefore, forwarders can supply superior transportation services for customers when they achieve commitment and orientation such as work standardization, improvement of their service processes, and activities concerned with intelligence generation.

  8. Marketing plan NOS: introducing pay per view

    OpenAIRE

    Pereira, Pedro Azeredo

    2016-01-01

    NOS, NOS Comunicações S.A., is a private telecommunications company of the portuguese market which is proud of being the “best communications and entertainment company in the market”. The company was born from a fusion between two of the biggest communications corporations in the country: on the fixed service (TV, fixed phone, fixed internet, etc.) from ZON; and on the mobile service (mobile phone, internet, etc.) from Optimus. It is a leader in all the sectors it operates. Bes...

  9. Getting brand commitment through internet and mobile sports marketing: an insight on Real Madrid football team

    OpenAIRE

    Baena Graciá, Verónica

    2014-01-01

    This chapter provides a better understanding of the impact that the Internet and mobile sports marketing are having on a business's ability to achieve customer engagement. To achieve this goal, the case of Real Madrid football team is analyzed, as it is calculated to have over 200 million supporters worldwide. Information about Real Madrid was gathered from September 2012 to March 2013 by repeatedly browsing the team's Website, Facebook, Twitter, Instagram, and apps. Data from interviews of R...

  10. Market and plan characteristics related to HMO quality and improvement.

    Science.gov (United States)

    Scanlon, Dennis P; Swaminathan, Shailender; Chernew, Michael; Lee, Woolton

    2006-12-01

    Existing research on health plan performance examines whether variation in plans' scores is related to enrollee and health plan traits, primarily using cross-sectional research designs. This study extends that literature by incorporating data on market characteristics using a longitudinal framework. We estimate multivariate growth models that relate plan performance on standard measures to market and HMO characteristics using an unbalanced panel of data for 1998 to 2002. We find that HMO competition is not associated with better performance or greater rates of improvement in performance on the HEDIS chronic care measures. HMO penetration, on the other hand, is positively associated with HEDIS performance in several of the chronic care process-and-outcomes measures but not with a greater rate of improvement through time. Our analysis indicates that a significant percentage of the unexplained variation in quality improvement is because of permanent, unobserved plan-level characteristics that future research should strive to identify.

  11. The role of marketing in tourism planning: Overplay, underplay or interplay?

    OpenAIRE

    Ketter, Eran; Mansfeld, Yoel; Avraham, Eli

    2016-01-01

    Marketing has a key role in tourism planning. Yet, the tourism planning literature offers a range of roles that marketing should take, extending from a secondary planning component to a leading factor that guides the entire planning process. To understand better the relative role of marketing in tourism planning, an exploratory study was conducted, looking at the interplay between tourism marketing and tourism planning in the context of regional planning. Using a quantitative content analysis...

  12. Retail market opening plan : key activities and milestones to market opening on May 1, 2002

    International Nuclear Information System (INIS)

    2002-01-01

    The Ontario Energy Board (OEB) published its Retail Market Readiness Plan in January 2000 with particular focus on what is needed by distributors to become ready for self certification on December 14, 2001. The market opening date has now been set for May 1, 2002 so the framework has been updated to focus on what is needed to open the electricity market to retail competition. This report describes the activities required for the opening of the retail electricity market with reference to the activities that the participants, distributors and retailers need to complete to properly interact at market opening. The measures that other organizations such as EBT hubs should take were also identified for cases where the measures involve cooperation and interaction with distributors and retailers to ensure a smooth transition to competition within the industry. While schedules of individual organizations will vary, market participants should try to align with the overall framework at key milestones. The mandatory requirements associated with milestones were included in Appendix B. These included requirements for: market opening baseline; market readiness activities; participant systems and organizational preparations; loading of new rates into systems; cutover to new systems by market participants; data scrubbing; multiple contract resolution; pre-market processing; distributor-retailer service agreement; retail prudential posting; inter-participant testing; contingency arrangements; stability period; and, market opening. Appendix A includes the Market Opening Gantt Chart. 1 tab

  13. Social marketing: an approach to planned social change.

    Science.gov (United States)

    Kotler, P; Zaltman, G

    1971-07-01

    This article examines the applicability of marketing concepts to social causes and social change. Social marketing is defined as the design, implementation, and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research. Wiebe examined four social advertising campaigns and concluded that their effectiveness depended on the presence of adequate force, direction, adequate and compatible social mechanism, and distance (the "cost" of the new attitude as seen by message's message"s recepient). A marketing planning approach is not a guarantee for the achievement of social objectives; yet, it represents a bridging mechanism linking the knowledge of the behavioral scientist with the socially useful implementation of that knowledge.

  14. Problems of Transition from a Planned to a Market Economy

    OpenAIRE

    Krelle, Wilhelm

    2000-01-01

    The paper shows that a transition from a planned to a market economy implies an important change of the structure of production, i. e. a reallocation of resources which takes time and induces sufferings for some people. These sufferings may be reduced by subsidization of some sectors, with some negative effects on GDP and growth if subsidization exceeds a certain size. The time tillthe economy in transition reaches an ``old" market economy (asymptotically or totally) is estimated by different...

  15. Did pension plan accounting contribute to a stock market bubble?

    OpenAIRE

    Julia Lynn Coronado; Steven A. Sharpe

    2003-01-01

    During the 1990s, the asset portfolios of defined-benefit (DB) pension plans ballooned with the booming stock market. Due to current accounting guidelines, the robust growth in pension assets resulted in a stealthy but substantial boost to the profits of sponsoring corporations. This study assesses the extent to which equity investors were fooled by pension accounting. First, we test whether stock prices reflected the fair market value of sponsoring firms' net pension assets reported in footn...

  16. 40 CFR 80.255 - Compliance plans and demonstration of commitment to produce low sulfur gasoline.

    Science.gov (United States)

    2010-07-01

    ... commitment to produce low sulfur gasoline. 80.255 Section 80.255 Protection of Environment ENVIRONMENTAL PROTECTION AGENCY (CONTINUED) AIR PROGRAMS (CONTINUED) REGULATION OF FUELS AND FUEL ADDITIVES Gasoline Sulfur... gasoline. The requirements of this section apply to any refiner approved for small refiner standards who...

  17. A model for marketing planning of new products

    DEFF Research Database (Denmark)

    Martensen, Anne

    1994-01-01

    Executive Summary: 1. A model for forecasting the sales of a new product is presented. This model allows to predict the sales development of a new product before it is actually launched on the market. 2. The model makes separate forecasts for the volume of trial and repeat purchases. It also...... incorporates a special model to explain consumer awareness of the new product. 3. Consumer awareness is explained by distribution (shelf facings and in-store promotion), advertising and giving away free samples. 4. The trial model incorporates the total market potential, the probability of being in a buying...... the product after some time. 6. The model requires three types of data input: market data, market research data, and marketing plan data. Using these data, prediction can be made by a user-friendly PC programme. 7. An example is shown demonstrating that the predictions made by the model were in good...

  18. Social media marketing communication plan for Hauskafe Oy

    OpenAIRE

    Uzunova, Aleksandra; Franko, Jan

    2017-01-01

    The case company of this project-based thesis is Hauskafe Oy, an SME company located in Espoo, Finland. Following examples of best practices in the field, Hauskafe Oy recognised the need of designing a social media marketing plan that will allow to build the brand, improve customer loyalty and as a final goal – increase the sales. A social media marketing communication plan for Hauskafe Oy is the outcome of this thesis. The theoretical framework of the thesis is a desktop study that discu...

  19. Propuesta de un plan de marketing para una marca personal

    OpenAIRE

    Torres Leaman, Luis Guillermo

    2011-01-01

    En esta tesina se identifican los elementos de un plan de marketing dedicado hacia las personas, a partir de la identidad y perfil de éstas se explica el cómo se definen las herramientas a usar para lograr cierto liderazgo dentro del entorno donde se desarrolle, mediante el desarrollo de una “marca personal” que además de brindar posicionamiento, se enfoca en el desarrollo personal y laboral a largo plazo. En la mayoría de los escritos se ve que el desarrollo de un plan de marketing...

  20. Developing a promotion plan for health care marketing.

    Science.gov (United States)

    Hallums, A

    1994-07-01

    Promotion of a health care provider's services is essential for communication with its customers and consumers. It is relevant to an organization's marketing strategy and is an element of what is described as the marketing mix. This paper considers the relationship of promotion to the marketing of services and proposes a plan for the promotion of the organization as a whole which can also be applied to an individual service or specialty. Whilst specific reference is made to an National Health Service (NHS) Trust it is also relevant to a Directly Managed Unit.

  1. Generation capacity expansion planning in deregulated electricity markets

    Science.gov (United States)

    Sharma, Deepak

    With increasing demand of electric power in the context of deregulated electricity markets, a good strategic planning for the growth of the power system is critical for our tomorrow. There is a need to build new resources in the form of generation plants and transmission lines while considering the effects of these new resources on power system operations, market economics and the long-term dynamics of the economy. In deregulation, the exercise of generation planning has undergone a paradigm shift. The first stage of generation planning is now undertaken by the individual investors. These investors see investments in generation capacity as an increasing business opportunity because of the increasing market prices. Therefore, the main objective of such a planning exercise, carried out by individual investors, is typically that of long-term profit maximization. This thesis presents some modeling frameworks for generation capacity expansion planning applicable to independent investor firms in the context of power industry deregulation. These modeling frameworks include various technical and financing issues within the process of power system planning. The proposed modeling frameworks consider the long-term decision making process of investor firms, the discrete nature of generation capacity addition and incorporates transmission network modeling. Studies have been carried out to examine the impact of the optimal investment plans on transmission network loadings in the long-run by integrating the generation capacity expansion planning framework within a modified IEEE 30-bus transmission system network. The work assesses the importance of arriving at an optimal IRR at which the firm's profit maximization objective attains an extremum value. The mathematical model is further improved to incorporate binary variables while considering discrete unit sizes, and subsequently to include the detailed transmission network representation. The proposed models are novel in the

  2. A mid-term, market-based power systems planning model

    International Nuclear Information System (INIS)

    Koltsaklis, Nikolaos E.; Dagoumas, Athanasios S.; Georgiadis, Michael C.; Papaioannou, George; Dikaiakos, Christos

    2016-01-01

    Highlights: • A mid-term Energy Planning along with a Unit Commitment model is developed. • The model identifies the optimum interconnection capacity. • Electricity interconnections affect the power mix and the day-ahead spot price. • Renewables’ penetration has impacts on the power reserves and the CO_2 emissions. • Energy policy and fuel pricing can have significant impacts on the power mix. - Abstract: This paper presents a generic Mixed Integer Linear Programming (MILP) model that integrates a Mid-term Energy Planning (MEP) model, which implements generation and transmission system planning at a yearly level, with a Unit Commitment (UC) model, which performs the simulation of the Day-Ahead Electricity Market. The applicability of the proposed model is illustrated in a case study of the Greek interconnected power system. The aim is to evaluate a critical project in the Ten Year Network Development Plan (TYNDP) of the Independent Power Transmission System Operator S.A. (ADMIE), namely the electric interconnection of the Crete Island with the mainland electric system. The proposed modeling framework identifies the implementation (or not) of the interconnection of the Crete Island with the mainland electric system, as well as the optimum interconnection capacity. It also quantifies the effects on the Day-Ahead electricity market and on the energy mix. The paper demonstrates that the model can provide useful insights into the strategic and challenging decisions to be determined by investors and/or policy makers at a national and/or regional level, by providing the optimal energy roadmap and management, as well as clear price signals on critical energy projects under real operating and design constraints.

  3. Advance price or purchase commitments to create markets for treatments for diseases of poverty: lessons from three policies.

    Science.gov (United States)

    Towse, Adrian; Kettler, Hannah

    2005-01-01

    New drugs and vaccines are needed for tackling diseases of poverty in low- and middle-income countries. The lack of effective demand or market for these products translates into insufficient investment being made in research and development to meet the need for them. Many have advocated cost-reducing (push) and market-enhancing (pull) incentives to tackle this problem. Advance price or purchase commitments (APPCs) funded by international agencies and governments offer one way forward. This paper looks at design issues for APPCs for drugs and vaccines for diseases of poverty drawing on experience and lessons from three case studies: the introduction of the meningitis C vaccine in the United Kingdom; the Orphan Drug Act (ODA) in the United States of America (US); and the newly legislated US Project BioShield for bioterrorist interventions. Our key conclusion is that that APPCs have the potential to be a powerful tool and should be tried. The correct structure and design may only be determined through the process of taking action to set one up. PMID:15868022

  4. Transmission investment and expansion planning in a restructured electricity market

    International Nuclear Information System (INIS)

    Wu, F.F; Wen, F.S.; Zheng, F.L.

    2006-01-01

    Transmission planning in a restructured electricity market becomes increasingly complicated. To bridge the gap between economic and engineering considerations, this survey paper suggests a framework to clarify the interactions among various economic and engineering issues by reviewing recent theoretical and practical progress in transmission investment and transmission planning methodology. Thus, the paper makes economic literature more accessible to the engineering community and engineering literature more accessible to the economic community interested in the subject. (author)

  5. Optimal transmission planning under the Mexican new electricity market

    International Nuclear Information System (INIS)

    Zenón, Eric; Rosellón, Juan

    2017-01-01

    This paper addresses electricity transmission planning under the new industry and institutional structure of the Mexican electricity market, which has engaged in a deep reform process after decades of a state-owned-vertically-integrated-non-competitive-closed industry. Under this new structure, characterized by a nodal pricing system and an independent system operator (ISO), we analyze welfare-optimal network expansion with two modeling strategies. In a first model, we propose the use of an incentive price-cap mechanism to promote the expansion of Mexican networks. In a second model, we study centrally-planned grid expansion in Mexico by an ISO within a power-flow model. We carry out comparisons of these models which provide us with hints to evaluate the actual transmission planning process proposed by Mexican authorities (PRODESEN). We obtain that the PRODESEN plan appears to be a convergent welfare-optimal planning process. - Highlights: • We model transmission planning (PRODESEN) in the Mexican new electricity market. • We propose a first model with a price-cap mechanism to promote network expansion. • In a second power-flow model, we study centrally-planned grid expansions. • The PRODESEN appears to be a convergent welfare-optimal planning process. • Incentive regulation could further help to implement such an optimal process.

  6. Bo Xilai :China will honor its World Trade Organization(WTO) commitments. Banking and telecommunications market sectors would be opened in time

    Institute of Scientific and Technical Information of China (English)

    2006-01-01

    @@ Minister of Commerce Bo Xilai promised on September 4 that China will honor its WTO commitments. At a ceremony to mark China's five-year WTO partnership, Bo Xilai promised this to commercial leaders of Europe present again. Bo said all market sectors would be opened in time, referring especially to banking and telecommunications.

  7. Planning and Marketing: Two Keys to a Recreation Center's Success.

    Science.gov (United States)

    Downs, Joseph P.

    1983-01-01

    Indoor recreational facilities in Fairfax County, Virginia, owe their success to (1) development of comprehensive plans, which take into account site location, community needs, area trends, and financing possibilities, and (2) use of continuous marketing strategies. The centers are self-supporting. Each offers a variety of recreation/sports…

  8. Applied technology center business plan and market survey

    Science.gov (United States)

    Hodgin, Robert F.; Marchesini, Roberto

    1990-01-01

    Business plan and market survey for the Applied Technology Center (ATC), computer technology transfer and development non-profit corporation, is presented. The mission of the ATC is to stimulate innovation in state-of-the-art and leading edge computer based technology. The ATC encourages the practical utilization of late-breaking computer technologies by firms of all variety.

  9. Marketing/Planning Library and Information Services. Second Edition.

    Science.gov (United States)

    Weingand, Darlene E.

    In the first edition of this book, the concepts of marketing and planning library and information services were presented as effective managerial strategies. Several paragraphs from the introduction to the first edition are reproduced, with author commentary, in this edition as an affirmation that the message is still true. In this second edition,…

  10. Multi-Year SSL Market Development Support Plan

    Energy Technology Data Exchange (ETDEWEB)

    Ledbetter, Marc R.

    2012-05-01

    This plan sets out a strategic, five year framework for guiding DOE's market development support activities for high-performance solid-state lighting (SSL) products for the U.S. general illumination market. The market development support activities described in this plan, which span federal fiscal years 2012 to 2016, are intended to affect the types of SSL general illumination products adopted by the market, to accelerate commercial adoption of those products, and to support appropriate application of those products to maximize energy savings. DOE has established aggressive FY16 goals for these activities, including goals for the types of products brought to market, the market adoption of those products, and the energy savings achieved through use of SSL products. These goals are for the combined effect of DOE's SSL market development support and R and D investment, as well as the leveraged activities of its partners. Goals include: (1) inducing the market introduction of SSL products achieving 140 lumens per Watt (lm/W) for warm white products, and 155 lm/W for cool white products, and (2) inducing sales of high-performance SSL products that achieve annual site electricity savings of 21 terawatt hours (0.25 quadrillion Btus primary energy) by FY16. To overcome identified market barriers and to achieve the above five year goals, DOE proposes to carry out the following strategy. DOE will implement a multi-year program to accelerate adoption of good quality, high performance SSL products that achieve significant energy savings and maintain or improve lighting quality. Relying on lessons learned from past emerging technology introductions, such as compact fluorescent lamps, and using newly developed market research, DOE will design its efforts to minimize the likelihood that the SSL market will repeat mistakes that greatly delayed market adoption of earlier emerging technology market introductions. To achieve the maximum effect per dollar invested, DOE will

  11. Identifying influential factors on integrated marketing planning using information technology

    Directory of Open Access Journals (Sweden)

    Karim Hamdi

    2014-07-01

    Full Text Available This paper presents an empirical investigation to identify important factors influencing integrated marketing planning using information technology. The proposed study designs a questionnaire for measuring integrated marketing planning, which consists of three categories of structural factors, behavioral factors and background factors. There are 40 questions associated with the proposed study in Likert scale. Cronbach alphas have been calculated for structural factors, behavioral factors and background factors as 0.89, 0.86 and 0.83, respectively. Using some statistical test, the study has confirmed the effects of three factors on integrated marketing. In addition, the implementation of Freedman test has revealed that structural factors were the most important factor followed by background factors and behavioral factors.

  12. Relationship between Social Media for Social Marketing in Family Planning

    Directory of Open Access Journals (Sweden)

    Ardiansyah

    2013-06-01

    Full Text Available This research aims to examine the influence of marketing mix carried out media performance social media portal on attitude towards a social marketing program,and its relationship with source credibility of the portal. This study was focused on "Generasi Berencana" Program (Generation with Plan Program, a program aimed at educating the youth on family planning The Research employed Structural Equations Modeling (SEM. Based on data from 150 respondents it can be concluded that in social marketing programs, source credibility, engagement, word of mouth have positive influence on the formation of behavior, but awareness of a program is not found to influence formation of behavior. This research also obtained findings that attitudes influence behavioral intention, but subjective norms is not positively influence the formation of behavioral intentions.

  13. A three-stage short-term electric power planning procedure for a generation company in a liberalized market

    International Nuclear Information System (INIS)

    Nabona, Narcis; Pages, Adela

    2007-01-01

    In liberalized electricity markets, generation companies bid their hourly generation in order to maximize their profit. The optimization of the generation bids over a short-term weekly period must take into account the action of the competing generation companies and the market-price formation rules and must be coordinated with long-term planning results. This paper presents a three stage optimization process with a data analysis and parameter calculation, a linearized unit commitment, and a nonlinear generation scheduling refinement. Although the procedure has been developed from the experience with the Spanish power market, with minor adaptations it is also applicable to any generation company participating in a competitive market system. (author)

  14. The role and the place of marketing audit in the marketing strategic planning

    OpenAIRE

    Iuliana CETINĂ; Ionel DUNITRU; Violeta RĂDULESCU

    2010-01-01

    During the strategic planning activity process, a very important step is to conduct internal and external audit. Marketing audit is not an isolated process within the organization; it is a component of the management audit assessing the impact of environmental factors on all activities of the organization. Marketing Audit is considered by many authors only an analysis of internal and external environment of the organization. In the development and substantiat...

  15. Market-based demand forecasting promotes informed strategic financial planning.

    Science.gov (United States)

    Beech, A J

    2001-11-01

    Market-based demand forecasting is a method of estimating future demand for a healthcare organization's services by using a broad range of data that describe the nature of demand within the organization's service area. Such data include the primary and secondary service areas, the service-area populations by various demographic groupings, discharge utilization rates, market size, and market share by service line and organizationwide. Based on observable market dynamics, strategic planners can make a variety of explicit assumptions about future trends regarding these data to develop scenarios describing potential future demand. Financial planners then can evaluate each scenario to determine its potential effect on selected financial and operational measures, such as operating margin, days cash on hand, and debt-service coverage, and develop a strategic financial plan that covers a range of contingencies.

  16. Planning the Marketing Activity in the Health Care Services

    Directory of Open Access Journals (Sweden)

    Violeta Radulescu

    2008-06-01

    Full Text Available The integration of marketing in the field of health care, starting with the 50’s, was accompanied by a series of controversies generated by the ethical and moral aspects that this type of services imply, as well as by the difficulty in determining exactly the demand, the unequal access to information of participants, the regulated mechanism for the establishment of prices and of rates and the intervention of the third party payer, the significant role of the state in ensuring the fair access of population to basic services, etc.The formulation of the marketing strategies, in the marketing planning process, starts from the generic strategy chosen by the organization according to its mission and objectives. As it has to adapt to the environment where it acts, to cope with the changes that appear, the organization must benefit from a perspective vision, all its actions must be subordinated to this vision in a whole marketing policy.

  17. Deliverable 1.2.1 Market Analysis and Business Plan

    DEFF Research Database (Denmark)

    Peterson, Carrie Beth

    2009-01-01

    Deliverable 1.2.1 - Market Analysis and Business Plan The main objective of this deliverable is to provide a short overview of 4 communities involved in the pilots, envisaged type of solutions and architectures to be deployed (chapter 2) and market analysis at regional level (chapter 3......) with related business cases. The Market analysis will provide an overview of market requirements, current status and opportunities for the pilot service that will be provided in the context of ISISEMD. This will be realised by performing detailed studies on various sources. Proposals for business modelling...... and business cases (chapter 4) will rely on the concept of value chains. Value chains typically consist of several providers, which together produce a complex product or service....

  18. The role and importance of the strategic planning in bank marketing

    Directory of Open Access Journals (Sweden)

    Gheorghe PISTOL

    2010-06-01

    Full Text Available The paper aims to highlight the strategic planning role and place in bank marketing, define the concepts of strategic planning and marketing planning and the tactical planning, marketing plan and marketing program. In this context, the author emphasize the strategic marketing planning process and its implementation stages (defining the specific mission, environmental analysis, formulation of objectives, strategies, action plans and programs, implementation, testing, overhaul and performance evaluation. Also, are reviewed organizational and decision levels specific for the strategic planning, higher organizational level, strategic unit level and operational level and the criteria considered in formulating objectives: acceptability, flexibility, motivating character, clarity, feasibility and compatibility.

  19. Strategic market approach for entering the Indian solar water pump market : plan the marketing strategy for solar off-grid applications

    OpenAIRE

    Almanasreh, Khalil

    2011-01-01

    This study examines the strategic market approach for investing in solar water pumps market (SWP) in India, and Punjab state as a business case. The main research question is: What is an appropriate strategic market approach to invest in solar water pump market in India? The study focuses on the marketing strategy and strategic planning to enter the Indian market. The thesis follows the qualitative study design where the data was collected by observing the market and interviewing main sta...

  20. Green power: A renewable energy resources marketing plan

    International Nuclear Information System (INIS)

    Barr, R.C.

    1997-01-01

    Green power is electricity generated from renewable energy sources such as power generated from the sun, the wind, the heat of the earth, and biomass. Green pricing is the marketing strategy to sell green power to customers who voluntarily pay a premium for it. Green pricing is evolving from the deregulation of the electric industry, the need for clean air, reflected in part as concern over global warming, and technology advances. The goal of the renewable energy marketing plan is to generate enough revenues for a utility to fund power purchase agreements (PPAs) with renewable energy developers or construct its own renewable facilities. Long-term, fixed price PPAs enable developers to obtain financing to construct new facilities, sometimes taking technological risks which a utility might not take otherwise. The marketing plan is built around different rate premiums for different categories of ratepayers, volunteer customer participation, customer participation recognition, and budget allocations between project costs and power marketing costs. Green prices are higher than those for conventional sources, particularly prices from natural gas fired plants. Natural gas is abundant relative to oil in price per British thermal unit (Btu). Green pricing can help bridge the gap between the current oversupply of gas and the time, not far off, when all petroleum prices will exceed those for renewable energy. The rapid implementation of green pricing is important. New marketing programs will bolster the growing demand for renewable energy evidenced in many national surveys thus decreasing the consumption of power now generated by burning hydrocarbons. This paper sets forth a framework to implement a green power marketing plan for renewable energy developers and utilities working together

  1. Responsive consumerism: empowerment in markets for health plans.

    Science.gov (United States)

    Elbel, Brian; Schlesinger, Mark

    2009-09-01

    American health policy is increasingly relying on consumerism to improve its performance. This article examines a neglected aspect of medical consumerism: the extent to which consumers respond to problems with their health plans. Using a telephone survey of five thousand consumers conducted in 2002, this article assesses how frequently consumers voice formal grievances or exit from their health plan in response to problems of differing severity. This article also examines the potential impact of this responsiveness on both individuals and the market. In addition, using cross-group comparisons of means and regressions, it looks at how the responses of "empowered" consumers compared with those who are "less empowered." The vast majority of consumers do not formally voice their complaints or exit health plans, even in response to problems with significant consequences. "Empowered" consumers are only minimally more likely to formally voice and no more likely to leave their plan. Moreover, given the greater prevalence of trivial problems, consumers are much more likely to complain or leave their plans because of problems that are not severe. Greater empowerment does not alleviate this. While much of the attention on consumerism has focused on prospective choice, understanding how consumers respond to problems is equally, if not more, important. Relying on consumers' responses as a means to protect individual consumers or influence the market for health plans is unlikely to be successful in its current form.

  2. Cautious but Committed: Moving Toward Adaptive Planning and Operation Strategies for Renewable Energy's Wildlife Implications

    Science.gov (United States)

    Köppel, Johann; Dahmen, Marie; Helfrich, Jennifer; Schuster, Eva; Bulling, Lea

    2014-10-01

    Wildlife planning for renewable energy must cope with the uncertainties of potential wildlife impacts. Unfortunately, the environmental policies which instigate renewable energy and those which protect wildlife are not coherently aligned—creating a green versus green dilemma. Thus, climate mitigation efforts trigger renewable energy development, but then face substantial barriers from biodiversity protection instruments and practices. This article briefly reviews wind energy and wildlife interactions, highlighting the lively debated effects on bats. Today, planning and siting of renewable energy are guided by the precautionary principle in an attempt to carefully address wildlife challenges. However, this planning attitude creates limitations as it struggles to negotiate the aforementioned green versus green dilemma. More adaptive planning and management strategies and practices hold the potential to reconcile these discrepancies to some degree. This adaptive approach is discussed using facets of case studies from policy, planning, siting, and operational stages of wind energy in Germany and the United States, with one case showing adaptive planning in action for solar energy as well. This article attempts to highlight the benefits of more adaptive approaches as well as the possible shortcomings, such as reduced planning security for renewable energy developers. In conclusion, these studies show that adaptive planning and operation strategies can be designed to supplement and enhance the precautionary principle in wildlife planning for green energy.

  3. Cautious but committed: moving toward adaptive planning and operation strategies for renewable energy's wildlife implications.

    Science.gov (United States)

    Köppel, Johann; Dahmen, Marie; Helfrich, Jennifer; Schuster, Eva; Bulling, Lea

    2014-10-01

    Wildlife planning for renewable energy must cope with the uncertainties of potential wildlife impacts. Unfortunately, the environmental policies which instigate renewable energy and those which protect wildlife are not coherently aligned-creating a green versus green dilemma. Thus, climate mitigation efforts trigger renewable energy development, but then face substantial barriers from biodiversity protection instruments and practices. This article briefly reviews wind energy and wildlife interactions, highlighting the lively debated effects on bats. Today, planning and siting of renewable energy are guided by the precautionary principle in an attempt to carefully address wildlife challenges. However, this planning attitude creates limitations as it struggles to negotiate the aforementioned green versus green dilemma. More adaptive planning and management strategies and practices hold the potential to reconcile these discrepancies to some degree. This adaptive approach is discussed using facets of case studies from policy, planning, siting, and operational stages of wind energy in Germany and the United States, with one case showing adaptive planning in action for solar energy as well. This article attempts to highlight the benefits of more adaptive approaches as well as the possible shortcomings, such as reduced planning security for renewable energy developers. In conclusion, these studies show that adaptive planning and operation strategies can be designed to supplement and enhance the precautionary principle in wildlife planning for green energy.

  4. Potential marketing plan for Sony Computer Entertainment, Inc. to China

    OpenAIRE

    Li, Weishen

    2013-01-01

    The purpose of this thesis was to create a marketing plan for Sony Computer Enter-tainment, Inc. (SCE) for its market entry in mainland China. SCE is a major Japanese video game company which develops and manufactures video game consoles and game software on a global scale. SCE belongs to Sony Cooperation. Sony operates almost its every single business in China except the video game business due to the internal factors of China. Along with the great increase of Chinese people’s purchas-ing po...

  5. A stochastic MILP energy planning model incorporating power market dynamics

    International Nuclear Information System (INIS)

    Koltsaklis, Nikolaos E.; Nazos, Konstantinos

    2017-01-01

    Highlights: •Stochastic MILP model for the optimal energy planning of a power system. •Power market dynamics (offers/bids) are incorporated in the proposed model. •Monte Carlo method for capturing the uncertainty of some key parameters. •Analytical supply cost composition per power producer and activity. •Clean dark and spark spreads are calculated for each power unit. -- Abstract: This paper presents an optimization-based methodological approach to address the problem of the optimal planning of a power system at an annual level in competitive and uncertain power markets. More specifically, a stochastic mixed integer linear programming model (MILP) has been developed, combining advanced optimization techniques with Monte Carlo method in order to deal with uncertainty issues. The main focus of the proposed framework is the dynamic formulation of the strategy followed by all market participants in volatile market conditions, as well as detailed economic assessment of the power system’s operation. The applicability of the proposed approach has been tested on a real case study of the interconnected Greek power system, quantifying in detail all the relevant technical and economic aspects of the system’s operation. The proposed work identifies in the form of probability distributions the optimal power generation mix, electricity trade at a regional level, carbon footprint, as well as detailed total supply cost composition, according to the assumed market structure. The paper demonstrates that the proposed optimization approach is able to provide important insights into the appropriate energy strategies designed by market participants, as well as on the strategic long-term decisions to be made by investors and/or policy makers at a national and/or regional level, underscoring potential risks and providing appropriate price signals on critical energy projects under real market operating conditions.

  6. Plan de marketing para locales de venta de carne porcina

    OpenAIRE

    Córdoba, Federico Nicolás

    2016-01-01

    Tesis (maestría en dirección de negocios) -- Universidad Nacional de Córdoba. Facultad de Ciencias Económicas; Argentina, 2016 El presente documento tomará como referencia para la elaboración de un Plan de Marketing para la implementación de productos pre-elaborados en los locales pertenecientes a la empresa Cerdo de los Llanos S.A.P.E.M., radicada en la provincia de La Rioja, Argentina. Instalada ya desde el año 2012 como una de las mayores apuestas productivas de un Plan Económico Provin...

  7. El plan estratégico de marketing

    OpenAIRE

    García, Yuri

    2007-01-01

    El Tema analizado en esta Monografía, es aplicado para desarrollar El Plan Estratégico de Marketing como una herramienta clave para alcanzar las metas de todo tipo de empresa o negocio, esta reflexión es ampliada en el capitulo 2, como una introducción previa al conocimiento del tema propuesto. Los principales objetivos que se plantearon al iniciar el desarrollo del tema fueron primeramente conceptualizar este Plan y los elementos que lo constituyen, las premisas para su determinación y el en...

  8. PLAN DE MARKETING PARA EL HOTEL CARRIZAL INN

    OpenAIRE

    Ángel Guillermo Félix Mendoza; Danny Daniel Cobeña López; Lisbeth Alexandra Párraga Muñoz; Lorena Carreño Mendoza

    2015-01-01

    El objetivo principal de esta investigación fue la elaboración de un plan de marketing para el Hotel Carrizal Inn ubicado en la ciudad de Calceta, provincia de Manabí, Ecuador. Se estructuraron tres fases metodológicas, el diagnóstico situacional, estudio de mercado y plan turístico. En la primera fase se delimitó el área de estudio; además se efectuó un análisis interno y externo, utilizando matrices de diagnóstico como la evaluación de factores internos y externos, matriz de competidores...

  9. Electricity derivative markets: Investment valuation, production planning and hedging

    Energy Technology Data Exchange (ETDEWEB)

    Naesaekkaelae, E.

    2005-07-01

    This thesis studies electricity derivative markets from a view point of an electricity producer. The traditionally used asset pricing methods, based on the no arbitrage principle, are extended to take into account electricity specific features: the non storability of electricity and the variability in the load process. The sources of uncertainty include electricity forward curve, prices of resources used to generate electricity, and the size of the future production. Also the effects of competitors' actions are considered. The thesis illustrates how the information in the derivative prices can be used in investment and production planning. In addition, the use of derivatives as a tool to stabilize electricity dependent cash flows is considered. The results indicate that the information about future electricity prices and their uncertainty, obtained from derivative markets, is important in investment analysis and production planning. (orig.)

  10. Electricity derivative markets: Investment valuation, production planning and hedging

    International Nuclear Information System (INIS)

    Naesaekkaelae, E.

    2005-01-01

    This thesis studies electricity derivative markets from a view point of an electricity producer. The traditionally used asset pricing methods, based on the no arbitrage principle, are extended to take into account electricity specific features: the non storability of electricity and the variability in the load process. The sources of uncertainty include electricity forward curve, prices of resources used to generate electricity, and the size of the future production. Also the effects of competitors' actions are considered. The thesis illustrates how the information in the derivative prices can be used in investment and production planning. In addition, the use of derivatives as a tool to stabilize electricity dependent cash flows is considered. The results indicate that the information about future electricity prices and their uncertainty, obtained from derivative markets, is important in investment analysis and production planning. (orig.)

  11. Market-based transmission expansion planning by improved differential evolution

    International Nuclear Information System (INIS)

    Georgilakis, Pavlos S.

    2010-01-01

    The restructuring and deregulation has exposed the transmission planner to new objectives and uncertainties. As a result, new criteria and approaches are needed for transmission expansion planning (TEP) in deregulated electricity markets. This paper proposes a new market-based approach for TEP. An improved differential evolution (IDE) model is proposed for the solution of this new market-based TEP problem. The modifications of IDE in comparison to the simple differential evolution method are: (1) the scaling factor F is varied randomly within some range, (2) an auxiliary set is employed to enhance the diversity of the population, (3) the newly generated trial vector is compared with the nearest parent, and (4) the simple feasibility rule is used to treat the constraints. Results from the application of the proposed method on the IEEE 30-bus test system demonstrate the feasibility and practicality of the proposed IDE for the solution of TEP problem. (author)

  12. Developing a successful marketing plan for HELP JSC

    OpenAIRE

    Nguyen, Ke Tuong

    2010-01-01

    Health care has become an extremely important issue during the economic development. Vietnamese rapid population growth has made the service sector become overloaded. Majority of people are absorbed at work and neither do take care of their health nor do have a proper health care programme. HELP, a health care service company, has discovered general ideas of its services: brings health, joy and happiness to people. It is no later than now to develop a marketing plan, which can enhance the bu...

  13. Considerations on the Marketing Plan for Brazilian Micro Enterprises

    Directory of Open Access Journals (Sweden)

    Edmir Kuazaqui

    2015-06-01

    Full Text Available This article aims to present the main marketing concepts applied by micro-enterprises within a brief contextualization of a marketing plan. The development and theoretical evolution have stemmed from the bibliographical research as well as field research and observational studies by the author of the article. The goal is neither to exhaust the topic or to construct a Marketing Plan, but rather to contribute to the discussion, learning and use of a marketing mix in the segment of micro-enterprises in a more assertive manner. It was concluded that there is no doubt as to the importance of micro-enterprises for any country. Their contribution lies mainly in the economic and social insertion. It should be taken into account that micro-enterprises are greatly responsible for job generation in our country, realising their prominent social and ecological perspective. More than a transient way of earning money, the reality of micro-enterprises must be considered as a social and economic phenomenon capable of generating regional and consequently, global growth. 

  14. 75 FR 27341 - Increasing Market and Planning Efficiency Through Improved Software; Notice of Technical...

    Science.gov (United States)

    2010-05-14

    ..., ramp rates, and network topology), flexible dispatch, settlement calculations, transmission switching... Market and Planning Efficiency Through Improved Software; Notice of Technical Conference To Discuss Increasing Market and Planning Efficiency Through Improved Software May 7, 2010. Take notice that Commission...

  15. 78 FR 38070 - 30-Day Notice of Proposed Information Collection: Affirmative Fair Housing Marketing (AFHM) Plan

    Science.gov (United States)

    2013-06-25

    ... Information Collection: Affirmative Fair Housing Marketing (AFHM) Plan AGENCY: Office of the Chief Information Officer, HUD. ACTION: Notice. SUMMARY: HUD has submitted the proposed information collection requirement... Title of Information Collection: Affirmative Fair Housing Marketing (AFHM) Plan. OMB Approval Number...

  16. Strengthening Hope and Purpose in Community College Futures through Strategic Marketing Planning.

    Science.gov (United States)

    Scigliano, John A.

    1981-01-01

    After defining marketing, describes the application of strategic marketing planning to community college funding problems. Delineates alternative sources of funding and creative techniques for tapping them. A marketing index for higher education is appended. (AYC)

  17. A B2C Digital Media Marketing Communications Plan for a Mobile Application Commercial Launch

    OpenAIRE

    Collin, Markus

    2013-01-01

    The thesis focuses on a B2C Digital Marketing Communications plan on a mobile gamification application. The marketing communications plan takes a clear step away from the traditional views on marketing planning and PR, above all because of the evolvement of social media and the massive cultural shift that has deeply affected the way societies use the most widely spread communications platform ever invented, the Internet. The project for which the marketing communications plan is made, is ...

  18. Optimal unit commitment of the power system in Bulgaria during the transitional period to power wholesale market (cont..)

    International Nuclear Information System (INIS)

    Stoilov, D.

    2001-01-01

    The first part of the parer considers the general problem of optimal yearly unit commitment in the new economical conditions in Bulgaria. The second part deals with non-convex problem , taking into account some costs for starting and stopping of power systems. The transition from yearly commitment to weekly or daily dispatching is commented

  19. Marketing plan for establishment of a sport shop with sport accesories sale and additional services

    OpenAIRE

    Trakalová, Aneta

    2011-01-01

    Purpose of bachelor study is marketing plan for establishment of a sport shop with sport accesories sale and additional services. Suggested marketing process will respect supply and competition analysis and individual target groups trends of prospective customers. Lay-out of target market is oriented on marketing strategy and financial plan forming.

  20. Assessment of Committed Effective Dose due to consumption of Red Sea coral reef fishes collected from the local market (Sudan)

    International Nuclear Information System (INIS)

    Hassona, Rifaat K.; Sam, A.K.; Osman, O.I.; Sirelkhatim, D.A.; LaRosa, J.

    2008-01-01

    An assessment of Committed Effective Dose (CED) due to consumption of Red Sea fish containing 210 Po and 137 Cs was performed for 23 different marine fish samples collected from the local market at Port Sudan. The fish were classified according to their feeding habits into three categories: carnivores, herbivores, and omnivores. Measured activity concentrations of 210 Po were found in the ranges 0.25-6.42 (carnivores), 0.7-5 (omnivores) and 1.5-3.8 (herbivores) Bq/kg fresh weight. In the same study, activity concentrations of Cs-137 were determined to be in the ranges 0.1-0.46 (carnivores), 0.09-0.35 (omnivores) and 0.09-0.32 (herbivores) Bq/kg fresh weight, which were several times lower than those of 210 Po. Appropriate conversion factors were used to derive the CED, which was found to be 0.012, 0.01 and 0.01 (μSv/yr) in carnivores, omnivores and herbivores, respectively, for 137 Cs. This contributes about 0.4% of the total dose exclusively by ingestion of fish. For 210 Po, it was found to be 3.47, 4.81 and 4.14 (μSv/yr) in carnivores, omnivores and herbivores, respectively, which represents 99.6% of the total dose (exclusively by ingestion of fish). The results of CED calculations suggest that the dose received by the Sudanese population from the consumption of marine fish is rather small and that the contribution of 137 Cs is negligible compared to 210 Po

  1. Assessment of committed effective dose due to consumption of Red Sea coral reef fishes collected from the local market (Sudan)

    International Nuclear Information System (INIS)

    Hassona, R. K; Sam, A. K; Sirelkhatim, D. A.; Osman, O. I.; Larosa, J.

    2008-01-01

    An assessment of committed effective dose (CED) due to consumption of Red Sea fish containing ''2''1''0Po and ''1''3''7Cs was performed for 23 different marine fish samples collected from the local market at Port Sudan. The fish were classified according to their feeding habits into three categories: carnivores, herbivores, and omnivores. Measured activity concentrations of 2 ''1''0Po were found in the ranges 0.25-6.42 (carnivores), 0.7- 5 (omnivores) and 1.5-3.8 (herbivores) Bq/kg fresh weight. In the same study, activity concentrations of Cs-137 were determined to be in the ranges 0.1-0.46 (carnivores), 0.09-0.35 (omnivores) and 0.09-0.32 (herbivores) Bq/kg fresh weigh, which were several times lower than those of ''2''1''0Po. Appropriate conversion factors were used to derive the CED, which was found to be 0.012, 0.01 and 0.01 (μSv/Yr) in carnivores, omnivores and herbivores, respectively, for ''1'''3''7Cs. This contributes about 0.4% of the total dose exclusively by ingestion of fish. For ''2''1''0Po, it was found to be 3.47, 4.81and 4.14 (μSv/Yr) in carnivores, omnivores and herbivores, respectively, which represents 99.6% of the total dose (exclusively by ingestion of fish ). The results of CED calculations suggest that the dose received by the Sudanese population from the consumption of marine fish is rather small and that the contribution of ''1''3''7Cs is negligible compared to ''2''1''0Po.(Author)

  2. Assessment of Committed Effective Dose due to consumption of Red Sea coral reef fishes collected from the local market (Sudan).

    Science.gov (United States)

    Hassona, Rifaat K; Sam, A K; Osman, O I; Sirelkhatim, D A; LaRosa, J

    2008-04-15

    An assessment of Committed Effective Dose (CED) due to consumption of Red Sea fish containing (210)Po and (137)Cs was performed for 23 different marine fish samples collected from the local market at Port Sudan. The fish were classified according to their feeding habits into three categories: carnivores, herbivores, and omnivores. Measured activity concentrations of (210)Po were found in the ranges 0.25-6.42 (carnivores), 0.7-5 (omnivores) and 1.5-3.8 (herbivores) Bq/kg fresh weight. In the same study, activity concentrations of Cs-137 were determined to be in the ranges 0.1-0.46 (carnivores), 0.09-0.35 (omnivores) and 0.09-0.32 (herbivores) Bq/kg fresh weight, which were several times lower than those of (210)Po. Appropriate conversion factors were used to derive the CED, which was found to be 0.012, 0.01 and 0.01 (microSv/yr) in carnivores, omnivores and herbivores, respectively, for (137)Cs. This contributes about 0.4% of the total dose exclusively by ingestion of fish. For (210)Po, it was found to be 3.47, 4.81 and 4.14 (microSv/yr) in carnivores, omnivores and herbivores, respectively, which represents 99.6% of the total dose (exclusively by ingestion of fish). The results of CED calculations suggest that the dose received by the Sudanese population from the consumption of marine fish is rather small and that the contribution of (137)Cs is negligible compared to (210)Po.

  3. Assessment of Committed Effective Dose due to consumption of Red Sea coral reef fishes collected from the local market (Sudan)

    Energy Technology Data Exchange (ETDEWEB)

    Hassona, Rifaat K. [Sudan Atomic Energy Commission, Khartoum, P.O. Box 3001 (Sudan)], E-mail: rifaatk@yahoo.com; Sam, A.K. [Sudan Atomic Energy Commission, Khartoum, P.O. Box 3001 (Sudan); Osman, O.I. [Chemistry Department, Faculty of Science, University of Khartoum (Sudan); Sirelkhatim, D.A. [Sudan Atomic Energy Commission, Khartoum, P.O. Box 3001 (Sudan); LaRosa, J. [Formerly at IAEA Marine Environment Laboratory, 4 Quai Antoine 1er, MC 98000 (Monaco)

    2008-04-15

    An assessment of Committed Effective Dose (CED) due to consumption of Red Sea fish containing {sup 210}Po and {sup 137}Cs was performed for 23 different marine fish samples collected from the local market at Port Sudan. The fish were classified according to their feeding habits into three categories: carnivores, herbivores, and omnivores. Measured activity concentrations of {sup 210}Po were found in the ranges 0.25-6.42 (carnivores), 0.7-5 (omnivores) and 1.5-3.8 (herbivores) Bq/kg fresh weight. In the same study, activity concentrations of Cs-137 were determined to be in the ranges 0.1-0.46 (carnivores), 0.09-0.35 (omnivores) and 0.09-0.32 (herbivores) Bq/kg fresh weight, which were several times lower than those of {sup 210}Po. Appropriate conversion factors were used to derive the CED, which was found to be 0.012, 0.01 and 0.01 ({mu}Sv/yr) in carnivores, omnivores and herbivores, respectively, for {sup 137}Cs. This contributes about 0.4% of the total dose exclusively by ingestion of fish. For {sup 210}Po, it was found to be 3.47, 4.81 and 4.14 ({mu}Sv/yr) in carnivores, omnivores and herbivores, respectively, which represents 99.6% of the total dose (exclusively by ingestion of fish). The results of CED calculations suggest that the dose received by the Sudanese population from the consumption of marine fish is rather small and that the contribution of {sup 137}Cs is negligible compared to {sup 210}Po.

  4. Developing an international market entry strategy and tactical plan for the cultural tourism of Turkey in South Korea market

    OpenAIRE

    Alaeddinoğlu, Faruk; Can, Ali Selçuk

    2009-01-01

    Since international tourism market is more competitive and lucrative, most of countries want to give their emphasis on their promotional activities in order to increase their market share. This aim can be achieved either through the product diversification or penetrating new markets. In this regard, this paper primarily focuses on developing market entry strategy and tactical plan for cultural tourism of Turkey in Korean market. After the justification of Korean outbound tourism based on anal...

  5. 75 FR 4100 - Affirmative Fair Housing, Marketing (AFHM) Plan-Multifamily Housing, Affirmative Fair Housing...

    Science.gov (United States)

    2010-01-26

    ... DEPARTMENT OF HOUSING AND URBAN DEVELOPMENT [Docket No. FR-5376-N-01] Affirmative Fair Housing, Marketing (AFHM) Plan-Multifamily Housing, Affirmative Fair Housing Marketing (AFHM) Plan-Single Family Housing and Affirmative Fair Housing Marketing (AFHM) Plan- Cooperatives/Condominiums AGENCY: Office of...

  6. Factors influencing urban special education teachers' commitment, job satisfaction, and career plans

    OpenAIRE

    Hendricks, Mary Beth

    1992-01-01

    High teacher attrition rates coupled with critical personnel shortages in special education have augmented the need for research in teacher attrition/retention. Retaining quality personnel in special education teaching is vital to assuring that students with disabilities receive an appropriate education. The purpose of this study was to provide an in-depth exploration of factors influencing urban special education teachers' career plans. To gain a better understanding ...

  7. Optimal pricing and marketing planning for deteriorating items.

    Directory of Open Access Journals (Sweden)

    Seyed Reza Moosavi Tabatabaei

    Full Text Available Optimal pricing and marketing planning plays an essential role in production decisions on deteriorating items. This paper presents a mathematical model for a three-level supply chain, which includes one producer, one distributor and one retailer. The proposed study considers the production of a deteriorating item where demand is influenced by price, marketing expenditure, quality of product and after-sales service expenditures. The proposed model is formulated as a geometric programming with 5 degrees of difficulty and the problem is solved using the recent advances in optimization techniques. The study is supported by several numerical examples and sensitivity analysis is performed to analyze the effects of the changes in different parameters on the optimal solution. The preliminary results indicate that with the change in parameters influencing on demand, inventory holding, inventory deteriorating and set-up costs change and also significantly affect total revenue.

  8. Optimal pricing and marketing planning for deteriorating items

    Science.gov (United States)

    Moosavi Tabatabaei, Seyed Reza; Sadjadi, Seyed Jafar; Makui, Ahmad

    2017-01-01

    Optimal pricing and marketing planning plays an essential role in production decisions on deteriorating items. This paper presents a mathematical model for a three-level supply chain, which includes one producer, one distributor and one retailer. The proposed study considers the production of a deteriorating item where demand is influenced by price, marketing expenditure, quality of product and after-sales service expenditures. The proposed model is formulated as a geometric programming with 5 degrees of difficulty and the problem is solved using the recent advances in optimization techniques. The study is supported by several numerical examples and sensitivity analysis is performed to analyze the effects of the changes in different parameters on the optimal solution. The preliminary results indicate that with the change in parameters influencing on demand, inventory holding, inventory deteriorating and set-up costs change and also significantly affect total revenue. PMID:28306750

  9. Optimal pricing and marketing planning for deteriorating items.

    Science.gov (United States)

    Moosavi Tabatabaei, Seyed Reza; Sadjadi, Seyed Jafar; Makui, Ahmad

    2017-01-01

    Optimal pricing and marketing planning plays an essential role in production decisions on deteriorating items. This paper presents a mathematical model for a three-level supply chain, which includes one producer, one distributor and one retailer. The proposed study considers the production of a deteriorating item where demand is influenced by price, marketing expenditure, quality of product and after-sales service expenditures. The proposed model is formulated as a geometric programming with 5 degrees of difficulty and the problem is solved using the recent advances in optimization techniques. The study is supported by several numerical examples and sensitivity analysis is performed to analyze the effects of the changes in different parameters on the optimal solution. The preliminary results indicate that with the change in parameters influencing on demand, inventory holding, inventory deteriorating and set-up costs change and also significantly affect total revenue.

  10. A plan of radiation work market on the web

    International Nuclear Information System (INIS)

    Nakagawa, Haruo; Chino, Koichi

    2002-01-01

    In Japan there are many kinds of radiation facilities, and a great number of radiation employees are engaged in plant repairing. It is therefore, very important to strive for employee controls, radiation controls, health examinations and data control. Furthermore, it is necessary to establish a total data management system that processes numerous amounts of data concerning radiation employees. The present paper proposes the establishment of a radiation work market on the web using a total data management system. The system will include radiation employee control information service for members who are planning new employment contracts. (author)

  11. Economic market design and planning for electric power systems

    CERN Document Server

    Mili, Lamine

    2010-01-01

    Discover cutting-edge developments in electric power systems. Stemming from cutting-edge research and education activities in the field of electric power systems, this book brings together the knowledge of a panel of experts in economics, the social sciences, and electric power systems. In ten concise and comprehensible chapters, the book provides unprecedented coverage of the operation, control, planning, and design of electric power systems. It also discusses:. A framework for interdisciplinary research and education;. Modeling electricity markets;. Alternative economic criteria and proactiv.

  12. STRATEGIC MARKETING PLANNING IN SPORTS- A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT

    OpenAIRE

    Constantinescu Mihaela; Caescu Stefan Claudiu; Ploesteanu Mara Gabriela

    2012-01-01

    Strategic marketing planning requires that the marketing objectives strategies for a specific product-market configuration be in full correlation with the directions and the resources allocated at the corporate level or at the strategic business unit one. Such a correlation is more than necessary under the current market conditions, when the economic crisis affects both consumer behavior and corporate decisions. This article focuses on the particularities of strategic marketing planning in sp...

  13. STRATEGIC MARKETING PLANNING IN SPORTS – A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT

    OpenAIRE

    Caescu Stefan Claudiu; Ploesteanu Mara Gabriela; Constantinescu Mihaela

    2012-01-01

    Strategic marketing planning requires that the marketing objectives strategies for a specific product-market configuration be in full correlation with the directions and the resources allocated at the corporate level or at the strategic business unit one. Such a correlation is more than necessary under the current market conditions, when the economic crisis affects both consumer behavior and corporate decisions. This article focuses on the particularities of strategic marketing planning in sp...

  14. Online marketing plan proposal : Promotion of Microfinance Software Application to Nigeria

    OpenAIRE

    Boldosova, Valeriia

    2012-01-01

    Every company faces a time when there is a need to develop a marketing plan, which consists of determined goals and objectives, analysis of current situation, forecast planning and other relevant elements. In order to stay competitive and gain competitive advantage, companies seek for other marketing opportunities aside from traditional marketing. The era of technology has facilitated internet marketing development and opened the door of marketing opportunities. The main objective of this...

  15. Internal marketing within a health care organization: developing an implementation plan.

    Science.gov (United States)

    Hallums, A

    1994-05-01

    This paper discusses how the concept of internal marketing can be applied within a health care organization. In order to achieve a market orientation an organization must identify the needs and wants of its customers and how these may change in the future. In order to achieve this, internal marketing is a necessary step to the implementation of the organizations marketing strategy. An outline plan for the introduction of an internal marketing programme within an acute hospital trust is proposed. The plan identifies those individuals and departments who should be involved in the planning and implementation of the programme. The benefits of internal marketing to the Trust are also considered.

  16. 77 FR 22467 - Common Crop Insurance Regulations; Fresh Market Tomato (Dollar Plan) Crop Provisions

    Science.gov (United States)

    2012-04-16

    ...-0006] RIN 0563-AC32 Common Crop Insurance Regulations; Fresh Market Tomato (Dollar Plan) Crop... Insurance Corporation (FCIC) finalizes the Common Crop Insurance Regulations, Fresh Market Tomato (Dollar... Common Crop Insurance Regulations (7 CFR part 457), Fresh Market Tomato (Dollar Plan) Crop Provisions...

  17. Studies of transformational leadership in consumer service: market orientation behavior and alternative roles for the mediators and moderators of change commitment.

    Science.gov (United States)

    Yang, Yi-Feng

    2013-12-01

    The present paper evaluates the relation between transformational leadership and market orientation along with the mediating and moderating effects of change commitment for employees in customer centers in Taiwan. 327 questionnaires were returned by personnel at several customer centers in four different insurance companies. Inter-rater agreement was acceptable based on the multiple raters (i.e., the consumer-related employees from the division groups) of one individual (i.e., a manager)--indicating the aggregated measures were acceptable. The multi-source sample comprised data taken from the four division centers: phone services, customer representatives, financial specialists, and front-line salespeople. The relations were assessed using a multiple mediation procedure incorporating bootstrap techniques and PRODCLIN2 with structural equation modeling analysis. The results reflect a mediating role for change commitment.

  18. Plan de Comunicación o Estrategia de Marketing de Contenidos para una Biblioteca Especializada

    OpenAIRE

    Cediel-Sáez, Raquel

    2015-01-01

    This is a proposed Communication Plan or Content Marketing Strategy for specialized library made during the "Content Marketing Application Files, Libraries and Documentary Units" course taught by the teacher, Belen Pérez Lorenzo, in SEDIC.

  19. THE PREMISES OF STRATEGIC MARKETING PLANNING IMPLEMENTATION WITHIN SMALL AND MEDIUM SIZED ENTERPRISES

    Directory of Open Access Journals (Sweden)

    Popescu Andrei

    2011-07-01

    Full Text Available The main purpose of the present paper is to identify the framework and the necessary conditions for the small and medium sized enterprises (SMEs to be able to adopt the strategic marketing planning. Also, the paper aims to underline the importance of the strategic marketing planning and the manner in which the SMEs can adopt, implement and operationalize the strategic marketing planning instruments, whose correct understanding and usage ensure the capacity to generate competitive advantage, the key element both from the perspective of the fierce competition and the perspective of the future development of the SMEs. Within SMEs the implementation of marketing becomes an evident requirment, mostly due to the relationship that these have with the market, thus, leading towards market orientation of the activities, a new approach developed by the marketing vision on managing the activities from these types of organizations. Regarded upon, from the marketing perspective, the activities from the SMEs, especially the marketing activities, cannot take place randomly. Resource allocation, a characteristic of these types of organizations, and the objectives with regards to superior customer needs satisfaction and economic efficiency maximization, claim thorough plannification and deployment of the activities in a sequence that represents the implementation of a strategy previously assumed. Within this framework, the strategic marketing planning appears as a complex process employing all scientific instruments that comprise segmentation, positioning and marketing mix. Utilizing the strategic marketing planning within SMEs depends to further extend on marketing integration; process directly related with a series of factors such as the nature of the market, development stage, product type, management quality and the influences of the marketing department of the SME. The implications onto the marketing activities from SMEs are reflected upon each strategic

  20. INTERNATIONALIZATION PLANNING : The German market analysis for Alkuvoima East Ltd.

    OpenAIRE

    Klimchuk, Sviatoslav

    2013-01-01

    The study is focused on estimating the potential of the digital marketing market in Germany, and formulating the recommendations for the small-sized Bulgarian-Finnish digital marketing agency Alkuvioma East Ltd. in respect of the company’s potential entry in the German market. The primary aim of the research is a comprehensive analysis of the market that covers the study of the market size, demand, competitors and customers. The company itself is also subjected to the analysis with partic...

  1. City marketing: online communication plan for the city of Lisbon

    OpenAIRE

    Altrichter, Benjamin

    2011-01-01

    Mestrado em Marketing City Marketing represents marketing efforts of cities in order to attract more visitors. Today, we are confronted everyday with marketing campaigns in all different communication media promoting countries, cities or events. Cities are competing for visitors on a global scale, forcing them to adapt successful marketing strategies for gaining and retaining costumers. Yet, City Marketing still remains an unknown chapter for a big part of the general public an...

  2. Model-based investigation of the electricity market. Unit commitment and power plant investments; Modellgestuetzte Untersuchung des Elektrizitaetsmarktes. Kraftwerkseinsatzplanung und -investitionen

    Energy Technology Data Exchange (ETDEWEB)

    Sun, Ninghong

    2013-08-08

    The German Federal Government published its energy concept in September 2010 with a description of the road into the era of renewable energies. Therefore, the future renewable energy installed in Germany is expected to consist mostly of wind and solar, which are subject to intermittency of supply and significant fluctuations. The growing portion of energy generation by fluctuating sources is turning to a big challenge for the power plant unit commitment and the investment decisions as well. In this thesis, a fundamental electricity market model with combined modeling of these two aspects is developed. This model is subsequently applied to the German electricity market to investigate what kind of power plant investments are indispensable, considering the steadily increasing portion of energy generation from fluctuating sources, to ensure a reliable energy supply in a cost-effective way in the future. In addition, current energy policy in Germany regarding the use of renewable energy and nuclear energy is analyzed.

  3. PLAN DE MARKETING PARA EL HOTEL CARRIZAL INN

    Directory of Open Access Journals (Sweden)

    Ángel Guillermo Félix Mendoza

    2015-06-01

    Full Text Available El objetivo principal de esta investigación fue la elaboración de un plan de marketing para el Hotel Carrizal Inn ubicado en la ciudad de Calceta, provincia de Manabí, Ecuador. Se estructuraron tres fases metodológicas, el diagnóstico situacional, estudio de mercado y plan turístico. En la primera fase se delimitó el área de estudio; además se efectuó un análisis interno y externo, utilizando matrices de diagnóstico como la evaluación de factores internos y externos, matriz de competidores y matriz de diagnóstico de fortalezas, oportunidades, debilidades y amenazas. En el estudio de mercado se analizaron los componentes de oferta y demanda del hotel, se determinaron algunas fallas en la denominación utilizada, según los criterios para la categorización hotelera manejada por el Ministerio de Turismo. En función del diagnóstico FODA, se generaron estrategias para el posicionamiento y comercialización del hotel. Mediante las encuestas realizadas a los huéspedes se pudo conocer el perfil del visitante que llega al hotel y se elaboró un plan publicitario, en el cual sobresale el logotipo y slogan, tríptico promocional, la promoción en página web y redes sociales. Se establecieron estrategias del mix para minimizar falencias operativas en el hotel. Se concluye que la principal nomenclatura utilizada no concuerda con los parámetros establecidos por el Ministerio de Turismo, por lo que se plantea reestructurar ciertas áreas específicas como la cantidad de habitaciones o cambiar la denominación a hostal.

  4. IAEA Mission Sees Safety Commitment at Finland's New Olkiluoto Reactor Before Planned Start in December

    International Nuclear Information System (INIS)

    2018-01-01

    An International Atomic Energy Agency (IAEA) team of experts observed a commitment to safety by the operator of Unit 3 at Finland’s Olkiluoto Nuclear Power Plant, ahead of the Evolutionary Pressurised Water Reactor’s (EPR) planned connection to the grid in December. The team also identified areas for further enhancements as the operator prepares to put the reactor online. The Pre-Operational Safety Review Team (Pre-OSART) concluded an 18-day mission today to assess operational safety at the 1600 MW reactor, located about 280 km northwest of the capital, Helsinki. Finland has engaged France’s Areva SA together with Germany’s Siemens to construct and commission the unit. The operator is Teollisuuden Voima (TVO). Pre-OSART missions aim to improve operational safety by objectively assessing safety performance using the IAEA’s safety standards and proposing recommendations for improvement where appropriate. The review covered the areas of leadership and management for safety; training and qualification; operations; maintenance; technical support; operating experience; radiation protection; chemistry; emergency preparedness and response; accident management; and commissioning. The team identified a number of good practices that will be shared with the nuclear industry globally, including: • The plant has developed and implemented an efficient system for improving knowledge and skills of staff members. • The plant has developed and validated a unique method for performing suspended solids analysis using a microscope, imaging software and a digital camera. • The plant has introduced a system for systematically assessing nuclear safety culture in the plant supplier organization during construction and commissioning. The mission made several recommendations to improve operational safety, including: • Plant management should set appropriate expectations, communicate them to staff and reinforce them in the field. • The plant should improve the

  5. A Robust Optimisation Approach using CVaR for Unit Commitment in a Market with Probabilistic Offers

    DEFF Research Database (Denmark)

    Bukhsh, W. A.; Papakonstantinou, Athanasios; Pinson, Pierre

    2016-01-01

    The large scale integration of renewable energy sources (RES) challenges power system planners and operators alike as it can potentially introduce the need for costly investments in infrastructure. Furthermore, traditional market clearing mechanisms are no longer optimal due to the stochastic...... nature of RES. This paper presents a risk-aware market clearing strategy for a network with significant shares of RES. We propose an electricity market that embeds the uncertainty brought by wind power and other stochastic renewable sources by accepting probabilistic offers and use a risk measure defined...

  6. HCA Richmond Hospitals' new marketing strategy a winning plan.

    Science.gov (United States)

    Rees, Tom

    2003-01-01

    HCA Richmond Hospitals, a five-hospital system in Richmond, Va., is positioning itself as a winner in a highly competitive, healthcare-saturated market since overhauling is marketing strategy a little over a year ago. The marketing strategy enables individual hospital to target their own unique constituencies. "Understanding the intricate marketing dynamics of hospital systems is today of critical importance and equal complexity," said Tony Bejamin, principal of Oxygen Advertising Inc., New York, the agency that remodeled HCA Richmond Hospitals' marketing strategy.

  7. Contraceptive social marketing: a continuous cycle of planning, testing and evaluating.

    Science.gov (United States)

    1985-01-01

    This article outlines the contraceptive marketing process used by the Social Marketing for Change (SOMARC) project. The 1st stage of the process involves analysis of the market, the consumer, and the social marketing organization's capabilities. In the 2nd stage, planning, data collected in the analysis stage are used to define objectives, segment target markets, and devise strategies for each element in the marketing mix. In the 3rd stage, all the elements in the marketing mix are developed and tested (e.g. product concepts, pricing, packaging, communication messages) and refined on the basis of test results. In stage 4, the action plan is implemented and marketing progress and institutional performance are monitored. Stage 5 includes an assessment of in-market effectiveness in terms of responses from consumers, retailers, and health professionals. The last stage feeds back to the 1st. All the reviewed data are recycled into analysis to begin again the continuous process of refinement and improvement.

  8. The third stage of hospital long-range planning: the marketing approach.

    Science.gov (United States)

    Rynne, T J

    1980-01-01

    Today most hospital administrators are convinced they should implement long-range planning. The marketing approach to long-range planning is an effective strategy that is consumer oriented. It starts the planning process with the consumer, letting the consumer's needs and wants guide the organization's planning.

  9. An Enrollment Marketing Plan for Institutions of Higher Learning: An Update.

    Science.gov (United States)

    Bingham, Frank G., Jr.

    1996-01-01

    A college marketing model consisting of several strategies and contingency plans for decision-making under difficult conditions is outlined. The plan provides for orderly transition from one marketing stage to the next logical stage, allowing some control over both internal and external environments, and providing insight into the delicate…

  10. 76 FR 81487 - Application of the Energy Planning and Management Program Power Marketing Initiative to the...

    Science.gov (United States)

    2011-12-28

    ... Management Program Power Marketing Initiative to the Boulder Canyon Project Post-2017 Remarketing AGENCY... . Information regarding Western's BCP Post-2017 marketing efforts, the Energy Management and Planning Program... Proposals. SUMMARY: The Western Area Power Administration (Western), a Federal power marketing agency of the...

  11. 76 FR 23583 - Application of the Energy Planning and Management Program Power Marketing Initiative to the...

    Science.gov (United States)

    2011-04-27

    ... Management Program Power Marketing Initiative to the Boulder Canyon Project AGENCY: Western Area Power... Area Power Administration (Western), a Federal power marketing agency of the Department of Energy (DOE), will apply the Energy Planning and Management Program (Program) Power Marketing Initiative (PMI), as...

  12. Marketing plan for Pharmacare product line in the Moscow region Case Oriola-KD

    OpenAIRE

    Mashkilleyson, Peter

    2012-01-01

    The thesis was commissioned by Oriola-KD. It deals with a marketing plan for a product line called Pharmacare. The product line will be launched in 2012 in the Moscow region in the Russian Federation. The purpose of this thesis was to acquire useful information about the Moscow market for the target company and produce a marketing plan that they can implement. The research question was how to create an effective marketing plan and what it entails. The literary review consisted of the theo...

  13. Establishing a PR Plan for Each School: Guidelines to Plan for Public Relations and Marketing for Individual Schools.

    Science.gov (United States)

    Journal of Educational Public Relations, 1989

    1989-01-01

    Presented are two plans for elementary and secondary school public relations and marketing. Emphasized are staff, parent, principal and student communication skills as well as activities designed to assess community and parent concerns. (SI)

  14. Marketing Communications for Continuing Education: A Planning Model.

    Science.gov (United States)

    Vicere, Albert A.

    1982-01-01

    This article presents a model for the formulation of marketing communications strategies geared both to efficiency in direct marketing efforts and effectiveness in the creation of individual program enrollments and institutional identity. (CT)

  15. Planning uncertainties, market risks and new environmental choices: Winning least cost planning combinations

    International Nuclear Information System (INIS)

    Violette, D.; Lang, C.

    1990-01-01

    Utility demand and supply-side planners will face new challenges from environmental regulations. Under current proposals, every ton of pollutant will have a cost to utilities, not just the tons that put them over the allowable limit. Planners will have to account for these new costs. To do this, planners need to start tracking emissions implementation actions today, and begin strategies for future regulatory changes. Current legislative proposals include a tax on the carbon content of fuels to curb emissions of greenhouse gases and substantial reductions in sulfur dioxide and nitrogen oxide emissions. The important issue for planners is the flexible compliance requirements within these regulatory changes. The acid rain proposals, for example, include a market-based emissions trading system for emissions allowances. Whenever there is a competitive market, there are market risks, and potential winners and losers. Utilities need to be prepared to analyze and mitigate these risks. Integrated least cost planing is one way a utility will have to meet this challenge. Planning involves uncertainty and risk. The wide array of compliance choices create countless combinations of strategies for utilities to comply with the new emissions regulations. This paper discusses new compliance strategies, demand-side management (DSM) as a compliance strategy, solutions to DSM traps, and the compliance strategy game

  16. Large-scale utilization of wind power in China: Obstacles of conflict between market and planning

    International Nuclear Information System (INIS)

    Zhao Xiaoli; Wang Feng; Wang Mei

    2012-01-01

    The traditional strict planning system that regulates China's power market dominates power industry operations. However, a series of market-oriented reforms since 1997 call for more decentralized decision-making by individual market participants. Moreover, with the rapid growth of wind power in China, the strict planning system has become one of the significant factors that has curtailed the generation of wind power, which contradicts with the original purpose of using the government's strong control abilities to promote wind power development. In this paper, we first present the reasons why market mechanisms are important for large-scale utilization of wind power by using a case analysis of the Northeast Grid, and then we illustrate the impact of conflicts between strict planning and market mechanisms on large-scale wind power utilization. Last, we explore how to promote coordination between markets and planning to realize large-scale wind power utilization in China. We argue that important measures include implementing flexible power pricing mechanisms instead of the current fixed pricing approach, formulating a more reasonable mechanism for distributing benefits and costs, and designing an appropriate market structure for large-scale wind power utilization to promote market liquidity and to send clear market equilibrium signals. - Highlights: ► We present the reasons why market is important for utilization of wind power. ► We discuss the current situation of the conflict between planning and market. ► We study the impact of conflict between planning and market on wind power output. ► We argue how to promote coordination between market and planning.

  17. THE MARKETING PLAN FOR WEIDUOLIYA WESTERN-STYLED RESTAURANT IN CHENGDE

    OpenAIRE

    WANG, Jingwen

    2013-01-01

    This bachelor thesis is done for the academic study on International Business and Marketing Logistic at Satakunta University of Applied Sciences (SAMK) in Finland. The purpose of this study is to create a marketing plan for Weiduoliya western-styled restaurant in Chengde, China. The author has seen the massive growth in foreign res-taurants business over the past five years in China. This marketing plan is to support running student’s own restaurant business after her graduation. The auth...

  18. E-marketing plan : case: Security Shredding & Storage Company, UK

    OpenAIRE

    Olyazaeva, Baina

    2015-01-01

    The Internet has immensely changed the way information is shared, and has had a serious impact on marketing. Online marketing is becoming more powerful every day by providing value and good results for both businesses and people around the world. In the business world, the Internet is likely to be at the heart of a marketing strategy. It allows to decrease costs in traditional marketing, to create more effective ways to reach customers and to make businesses more competitive and responsive. S...

  19. El empleado es el primer cliente, Iberia comprometida con su marketing interno = The employee, the main customer : Iberia commited to its internal marketing

    OpenAIRE

    Castillo Robles, ??ngela

    2018-01-01

    Analizar el proceso de marketing interno que llevan a cabo las empresas para conocer las necesidades y motivaciones de sus empleados es el objetivo principal de este Trabajo Fin de Grado. Para llegar a ??l, lo primero es preciso conocer el concepto en s?? de marketing interno, su origen y c??mo ha ido evolucionando hasta el d??a de hoy. Como es un proceso muy similar al de marketing externo, se dejan claras las diferencias y semejanzas entre ambos. Se va a definir lo que es la Responsabilidad...

  20. An Examination of Relationship Marketing as a Determinant of Commitment and Loyalty in College and University Students

    Science.gov (United States)

    Linares, Ronald T.

    2012-01-01

    U.S.-based Institutions of Higher Education (IHE) face significant competitive forces including market-based pressures in the form of new and increased competition, an escalating cost base and reduced financial aid sources. The practice of customer loyalty development and the study of the loyalty phenomena are prevalent in the marketing…

  1. Fuzzy Commitment

    Science.gov (United States)

    Juels, Ari

    The purpose of this chapter is to introduce fuzzy commitment, one of the earliest and simplest constructions geared toward cryptography over noisy data. The chapter also explores applications of fuzzy commitment to two problems in data security: (1) secure management of biometrics, with a focus on iriscodes, and (2) use of knowledge-based authentication (i.e., personal questions) for password recovery.

  2. Account planning: applying an advertising discipline to health communication and social marketing.

    Science.gov (United States)

    Mackert, Michael

    2012-01-01

    As health marketers seek new models to design campaigns, the advertising discipline of account planning offers an approach that can improve campaign development. The underlying principle of account planning is to bring the consumer perspective to all phases of campaign development, primarily through qualitative formative research. Account planners design the overall communication strategy and contribute to creative development of individual executions. The creative brief, a primary tool of account planning, is especially useful in conceptualizing campaigns. This report discusses the history and approach of account planning, followed by an example of account planning in the design of a social marketing campaign.

  3. Curricula for Health Planning, Policy, and Marketing: Conference Papers 1981-82.

    Science.gov (United States)

    Bergwall, David F., Ed.

    Papers from a 1981 conference on curriculum for health planning, policy, and marketing and from a 1982 conference on curriculum for strategic planning are presented. Responses to the papers and summaries of the proceedings are also presented. Titles and authors are as follows: "A Curriculum in Community Health Planning: An Approach for Today…

  4. [Post-marketing drug safety-risk management plan(RMP)].

    Science.gov (United States)

    Ezaki, Asami; Hori, Akiko

    2013-03-01

    The Guidance for Risk Management Plan(RMP)was released by the Ministry of Health, Labour and Welfare in April 2012. The RMP consists of safety specifications, pharmacovigilance plans and risk minimization action plans. In this paper, we outline post-marketing drug safety operations in PMDA and the RMP, with examples of some anticancer drugs.

  5. Plan de Marketing y Estrategia de Posicionamiento para un emprendimiento de lencería infantil: Bellamia

    OpenAIRE

    Apaolaza, María Fernanda

    2015-01-01

    INDICE -- I. INTRODUCCIÓN -- II. MARCO TEÓRICO -- 1. Las 5 Fuerzas de Michael Porter -- 2. El proceso de decisión de compra -- a. Participantes del proceso de decisión de compra -- 3. Marketing: Definición -- 4. Plan de Marketing -- b. Alcance del plan de marketing -- c. Las ventajas de un plan de marketing -- 5. Estructura del plan de Marketing -- a. Sumario ejecutivo -- b. Introducción del plan de marketing -- c. Análisis de la situación -- d. Análisis del mercado objetivo -- e. Problemas y...

  6. Organizational structures within the scope of strategic marketing planning: a discursive study

    Directory of Open Access Journals (Sweden)

    Luciano Augusto Toledo

    2009-08-01

    Full Text Available The present article proposes to analyze marketing planning within the context of innovative organizational structures. The work has been structured as an essay, and is comprised of a review of the theoretical reference, set against a conceptual critical analysis of a few aspects pertinent to the theme. Issues around the difference among the several strategic levels, such as the formulation of corporate strategies, competitive and structural. Additionally, marketing planning activities were situated in companies’ structural hierarchizing. Lastly, a reflection is conducted, raising issues adjacent to marketing planning, strategies, and innovative organizational structures.

  7. Marketing in Southern Ghana: towards a planning typology

    NARCIS (Netherlands)

    D.M. Dunham (David)

    1974-01-01

    textabstractThere are a number of strong historical and practical grounds for a regional planner operating in Southern Ghana to study marketing structures. The recent history of the area confirms an important axiom of regional theory, namely that the organisation of marketing has a considerable

  8. Investigating important factors influencing on strategic marketing planning

    Directory of Open Access Journals (Sweden)

    Davood Salmani

    2014-02-01

    Full Text Available One of the most important methods for building good marketing strategy is to learn more about existing competitors, suppliers, etc. This paper presents an empirical investigation to study the relationship between wholesalers, bargaining pricing, new rivals and pricing strategy on preparing appropriate marketing strategy in meat market in city of shiraz, Iran. The proposed study designs a questionnaire in Likert scale and distributes it among 200 experts in this market. Cronbach alpha has been calculated as 97.3%, which validates the overall survey. The results of the implementation of Pearson correlation ratio indicate that there were some positive and meaningful relationships between all components of the survey with marketing strategy.

  9. Environmental responsibility of PETROBRAS Distribuidora: commitment with the society and consumer market; A responsabilidade ambiental da PETROBRAS Distribuidora: compromisso com a sociedade e o mercado consumidor

    Energy Technology Data Exchange (ETDEWEB)

    Azevedo, Miguel Francisco Pereira; Anastacio Filho, Sergio; Duarte Filho, Andurte de Barros; Oliveira, Candido Augusto Cavalcante de [PETROBRAS Distribuidora S.A., Rio de Janeiro, RJ (Brazil); Haddad, Assed Naked [Universidade Federal do Rio de Janeiro (UFRJ), RJ (Brazil)

    2004-07-01

    This paper shows the criteria of safety and environment management that is implemented in customer's installations that use combustible and diesel oil in their processes such as transport and thermoelectric companies, mining, railroad, siderurgy, etc. PETROBRAS Distribuidora nowadays has almost ten thousand customers which are included in those segments. To reach this objective there is a commitment of development sustainability principles, the respect with the human been, application of law and the continuous improvement of healthy , safety and environment. Nowadays according Brazilian law both PETROBRAS Distribuidora and Customer will go to the court from environmental impacts to repair the damage caused to the society such as oil spill, contamination of soil, river, environmental protection areas, etc. Because of this, PETROBRAS Distribuidora in your business established a partnership with the Customers to attend the environmental legislation , as a good practice for both. The main activities for this management are: waste management, environmental impact assessment, environmental authorization , mechanical integrity, emergency plan and response, training and performance. In this process was developed a Safety and Environment Information System of Customer's Installations (SISIN-BR) as a data bank of audits reports of installations, photos of installations, incident report and statistics reports that become this system a good management tool . From this environmental culture, PETROBRAS Distribuidora wants to aggregate more value to its business, to establish a commitment to the social responsibility and development sustainability. (author)

  10. Organizational commitment of military physicians.

    Science.gov (United States)

    Demir, Cesim; Sahin, Bayram; Teke, Kadir; Ucar, Muharrem; Kursun, Olcay

    2009-09-01

    An individual's loyalty or bond to his or her employing organization, referred to as organizational commitment, influences various organizational outcomes such as employee motivation, job satisfaction, performance, accomplishment of organizational goals, employee turnover, and absenteeism. Therefore, as in other sectors, employee commitment is crucial also in the healthcare market. This study investigates the effects of organizational factors and personal characteristics on organizational commitment of military physicians using structural equation modeling (SEM) on a self-report, cross-sectional survey that consisted of 635 physicians working in the 2 biggest military hospitals in Turkey. The results of this study indicate that professional commitment and organizational incentives contribute positively to organizational commitment, whereas conflict with organizational goals makes a significantly negative contribution to it. These results might help develop strategies to increase employee commitment, especially in healthcare organizations, because job-related factors have been found to possess greater impact on organizational commitment than personal characteristics.

  11. Strategic Market Planning in Conglomerate Continuing Education Programs.

    Science.gov (United States)

    Pappas, James P.

    1987-01-01

    The author tells how very large, multidivision continuing education programs can use their size as a marketing advantage. Some advantages include (1) superior service, (2) an image of high quality, (3) the bandwagon effect, and (4) stronger buying power. (CH)

  12. Building Technologies Program Multi-Year Program Plan Technology Validation and Market Introduction 2008

    Energy Technology Data Exchange (ETDEWEB)

    None, None

    2008-01-01

    Building Technologies Program Multi-Year Program Plan 2008 for technology validation and market introduction, including ENERGY STAR, building energy codes, technology transfer application centers, commercial lighting initiative, EnergySmart Schools, EnergySmar

  13. Are Small and Medium Enterprises (SMEs Planning for Strategic Marketing in South Africa?

    Directory of Open Access Journals (Sweden)

    van Scheers Louise

    2016-01-01

    Full Text Available Substantial evidence shows that strategic marketing planning leads to increased small business performance, yet most small business owners do not draw up a plan for their businesses. This paper presents the results of a secondary research survey on strategic marketing planning of SMEs in South Africa. They indicate that while the higher performing SMEs give a higher priority to marketing than to other business functions, they are still sales- or production-oriented. The higher performing SMEs are more aware of strategic planning tools. They compete with value-added products and good buyer-seller relationships. The findings suggest that broad, small business marketing principles to some extent contribute to the success of SMEs.

  14. A volta de Ulisses: anotações sobre a lógica de planos e compromissos Ulysses's return: notes on the logic of plans and commitments

    Directory of Open Access Journals (Sweden)

    Ana Maria Bianchi

    2005-04-01

    Full Text Available This paper criticizes the conventional theory of choice for being grounded on a minimal set of rationality axioms. We claim that this theory does not take due account of the fact that agents are driven by motives other than the pursuit of material self-interest. Our departure point is logic of commitments and planned action, which helps us to identify some puzzles in the conventional theory of choice. As a way out, we discuss the Kantian perspective and the notions of metapreference and metaranking. We then build a model of choice which points to the possibility of a systematic treatment of higher order preferences and incommensurable objectives.

  15. A Social Media Marketing Plan for a Medium-sized Consumer Goods Company

    OpenAIRE

    Okolie, Emeka

    2013-01-01

    The objective of this study is to develop a social media marketing plan for the case com-pany to integrate it into its existing marketing communications. The case company of this study is a medium-sized consumer goods producing company that advertises its brand and products using traditional methods of advertising (radio, television, flyers and event promotion). At the moment, these methods seem to be lacking in efficiency and effective-ness caused by the saturation of marketing information w...

  16. Marketing plan for the introduction of a new high-end detection tool

    OpenAIRE

    Gibernau Torres, Alvaro

    2010-01-01

    The folowing master thesis focuses on the development of the marketing plan for a new high-end radar based detection tool. It was written in colaboration with Hilti Corp., one of the leading manufacturers of detection systems in the worldwide building construction industry. The purpose of this paper is to define the marketing mix (product, price, placement, and promotion) in order to present the market-entry strategy and eventualy become the most important ...

  17. Developing strategic marketing plans that really work a toolkit for public libraries

    CERN Document Server

    Kendrick, Terry

    2006-01-01

    Many government and other reports stress the need to get public libraries back into the lives of potential users, and this requires significant marketing effort on the part of the libraries. This book de-mystifies the marketing planning process and sets it in the context of modern public library services.

  18. The Nature and Operation of Training Institutes: A Generic Marketing Plan for Community Colleges.

    Science.gov (United States)

    Vivelo, Frank R.

    1991-01-01

    Discusses marketing problems and opportunities associated with satisfying demand, product-consumer match, support services, personnel, and personal involvement. Identifies overall marketing and business/financial goals and related objectives. Covers action plans, performance evaluations, curriculum design, advisory committee participation and…

  19. 76 FR 30147 - Application of the Energy Planning and Management Program Power Marketing Initiative to the...

    Science.gov (United States)

    2011-05-24

    ... Management Program Power Marketing Initiative to the Boulder Canyon Project AGENCY: Western Area Power.... SUMMARY: The Western Area Power Administration (Western), a Federal power marketing agency of the..., the Energy Management and Planning Program (Program), and the Conformed General Consolidated Power...

  20. 77 FR 19280 - Increasing Market and Planning Efficiency Through Improved Software; Notice of Technical...

    Science.gov (United States)

    2012-03-30

    ... concerns that current system data quality might not allow for an AC optimal power flow model to be properly... Market and Planning Efficiency Through Improved Software; Notice of Technical Conference: Increasing Real-Time and Day- Ahead Market Efficiency Through Improved Software Take notice that Commission staff will...

  1. Product-market differentiation: a strategic planning model for community hospitals.

    Science.gov (United States)

    Milch, R A

    1980-01-01

    Community hospitals would seem to have every reason to identify and capitalize on their product-market strengths. The strategic marketing/planning model provides a framework for rational analysis of the community hospital dilemma and for developing sensible solutions to the complex problems of accelerating hospital price-inflation.

  2. Optimal planning and operation of aggregated distributed energy resources with market participation

    International Nuclear Information System (INIS)

    Calvillo, C.F.; Sánchez-Miralles, A.; Villar, J.; Martín, F.

    2016-01-01

    Highlights: • Price-maker optimization model for planning and operation of aggregated DER. • 3 Case studies are proposed, considering different electricity pricing scenarios. • Analysis of benefits and effect on electricity prices produced by DER aggregation. • Results showed considerable benefits even for relatively small aggregations. • Results suggest that the impact on prices should not be overlooked. - Abstract: This paper analyzes the optimal planning and operation of aggregated distributed energy resources (DER) with participation in the electricity market. Aggregators manage their portfolio of resources in order to obtain the maximum benefit from the grid, while participating in the day-ahead wholesale electricity market. The goal of this paper is to propose a model for aggregated DER systems planning, considering its participation in the electricity market and its impact on the market price. The results are the optimal planning and management of DER systems, and the appropriate energy transactions for the aggregator in the wholesale day-ahead market according to the size of its aggregated resources. A price-maker approach based on representing the market competitors with residual demand curves is followed, and the impact on the price is assessed to help in the decision of using price-maker or price-taker approaches depending on the size of the aggregated resources. A deterministic programming problem with two case studies (the average scenario and the most likely scenario from the stochastic ones), and a stochastic one with a case study to account for the market uncertainty are described. For both models, market scenarios have been built from historical data of the Spanish system. The results suggest that when the aggregated resources have enough size to follow a price-maker approach and the uncertainty of the markets is considered in the planning process, the DER systems can achieve up to 50% extra economic benefits, depending on the market

  3. Accounting Standards and Market Value of Firms with Pension Plans

    Directory of Open Access Journals (Sweden)

    Sara Paralta

    2014-11-01

    Full Text Available This article investigates the impact of the adoption of International Accounting Standards on the market value of non-financial listed firms of the Euronext Lisbon Stock Exchange, in the PSI-20. The study of the impact of these standards is focused on the items of the Financial Statements, particularly on items subjected to the criteria of the fair value of assets and liabilities of pensions. Most of these companies have obligations to pay annuity benefits, particularly for retirement, which are managed by outsourced independent companies, such as pension funds and life insurance companies. By using a panel of the largest non-financial companies during the period 2004-2010, the results show that the setting of the fair value of those liabilities in the post-2005 period affects the market value of firms, not only on account of the adoption of the standards, but also due to the effect of the 2008 stock market crash.

  4. Facebook Marketing Plan : Company: Language Alive! English School

    OpenAIRE

    Nguyen, Phuong

    2017-01-01

    Language Alive! is a start-up in language education with good methodology, which can create a new way of learning English in Vietnam. However, the fees to run marketing ac-tivities are high, the cost per lead is very expensive according to the statistic numbers given by the school. Besides, the current marketing strategy does not seem to be effec-tive; not many people know anything about the school or realize the benefit from the new methodology; therefore, they do not have any intention to p...

  5. Plan de marketing de un centro de psicología integral

    OpenAIRE

    Celis Gutiérrez, Carmen de

    2016-01-01

    RESUMEN: A través del Trabajo de Fin de Grado se a realizar un Plan de Marketing adaptado un centro de psicología integral. Este Plan de Marketing comenzará con un análisis exhaustivo del marketing estratégico donde se utilizarán conceptos como misión, visión y valores corporativos para posteriormente definir la estrategia empresarial que delimitará el campo de trabajo. Se realizará un análisis externo del entorno e interno de la empresa para que con toda la información obtenida se real...

  6. A Study to Restructure the Marketing Plan at Dwight David Eisenhower Army Medical Center, Fort Gordon, Georgia

    Science.gov (United States)

    1993-02-01

    term plan. The components are the audit, market segmentation, marketing mix , implementation, evaluation and control. Dienemann and Wintz (1992) state...discuss the marketing mix as a separate element in their marketing plan and also use different terminology for two of the P’s. 17 They use in lieu of...definition of the marketing mix under the component of StrateQies does much to explain the four separate elements of the mix but does not state the

  7. A Project to Develop a Marketing Plan in Support of William Beaumont Army Medical Center, Fort Bliss, Texas

    Science.gov (United States)

    1989-12-01

    stressed by the Texas Hospital Association (1982), "the key to success in applying and understanding the marketing mix lies in the concept of rightness...alternatives 8. Develop the marketing mix 9. Select a strategy option Phase III (Finalization)’ 10. Design the tactics 11. Present the plan 12. Write the plan...usage incentive Marketing mix Product, price, distribution [place], marketing communication [promotion] Contingency strategies Marketing Budget (How Much

  8. Development of a Marketing Plan at Naval Medical Center Portsmouth.

    Science.gov (United States)

    1998-03-01

    advertising, public relations, sales promotion and personal selling (Hillestad et. al., 1991). The healthcare marketer at NMCP could use all aspects...relations is an image focused program to assess the public’s attitude and interest in the organization. Sales promotion is aimed at the end consumers

  9. Problems of future energy market planning and optimization

    International Nuclear Information System (INIS)

    Vladimir Lelek; David Jaluvka

    2007-01-01

    Problems of future energy supply in the form, which is demanded - heat, liquid fuel, electricity - are described. There are several factors, which probably could be studied separately: technology and its sustain ability with respect to the raw materials resources, long time for capacity construction, for some form of energy even absence of sufficiently deep technology knowledge and model of prices. Prices are specially peculiar problem - they could be very different from the standard approach (investment, operation and maintenance, fuel, profit), if there are market instabilities and you are not able to supply market by the demanded amount form of energy with the consequences on production. Expected effect will be jump in prices or regulated supply to equalize supply and use. Such situation will be until the new capacities are put into operation or new technologies of production are established - it could be time about ten or more years and this can completely change our standard consideration of profit. The main profit will be to avoid losses and unemployment. Also concept of local or domestic raw material resources could be changed - in the free market your resources will be sold to those paying more. Probable development of energy market is described in the article and special attention is devoted to the nuclear energy, which not only consume, but also produce raw material and how to proceed to avoid crises in supply. Contemporary understanding of the problem does not enable to formulate it strictly as mathematical optimization task (Authors)

  10. Sales and marketing's partnership role in class A MRP II (material requirements planning).

    Science.gov (United States)

    Dougherty, J R; Lerner, W

    1994-08-01

    As the material and requirements planning (MRP) II process has evolved, many companies have discovered that the process is greatly enhanced when the entire business participates. The sales and operations planning process is the forum for the businesswide decisions concerning sales, production, and inventory. Sales and marketing must be integral parts of these decision-making activities.

  11. Reliability constrained generation expansion planning with consideration of wind farms uncertainties in deregulated electricity market

    International Nuclear Information System (INIS)

    Hemmati, Reza; Hooshmand, Rahmat-Allah; Khodabakhshian, Amin

    2013-01-01

    Highlights: • Generation expansion planning is presented in deregulated electricity market. • Wind farm uncertainty is modeled in the problem. • The profit of each GENCO is maximized and also the safe operation of system is satisfied. • Salve sector is managed as an optimization programming and solved by using PSO technique. • Master sector is considered in pool market and Cournot model is used to simulate it. - Abstract: This paper addresses reliability constrained generation expansion planning (GEP) in the presence of wind farm uncertainty in deregulated electricity market. The proposed GEP aims at maximizing the expected profit of all generation companies (GENCOs), while considering security and reliability constraints such as reserve margin and loss of load expectation (LOLE). Wind farm uncertainty is also considered in the planning and GENCOs denote their planning in the presence of wind farm uncertainty. The uncertainty is modeled by probability distribution function (PDF) and Monte-Carlo simulation (MCS) is used to insert uncertainty into the problem. The proposed GEP is a constrained, nonlinear, mixed-integer optimization programming and solved by using particle swarm optimization (PSO) method. In this paper, Electricity market structure is modeled as a pool market. Simulation results verify the effectiveness and validity of the proposed planning for maximizing GENCOs profit in the presence of wind farms uncertainties in electricity market

  12. Couples' notions about preconception health: implications for framing social marketing plans.

    Science.gov (United States)

    Lewis, Megan A; Mitchell, Elizabeth W; Levis, Denise M; Isenberg, Karen; Kish-Doto, Julia

    2013-01-01

    To understand couples' notions of preconception health (PCH) and to inform the development of social marketing plans focused on PCH. APPROACH/DESIGN: We used a social marketing perspective to understand how couples considered PCH as a product, its potential price, how it should be promoted, and in what type of places it should be promoted. These variables are typically referred to as the four social marketing P's. Telephone interviews with couples recruited from a national database. A total of 58 couples (116 individuals) were segmented by five couple segments based on pregnancy planning intention and current parental status in which the wife or partner was 18 to 44 years of age. The five segments were combined into three categories: couples who were planning pregnancies, couples who were not planning pregnancies, or couples who were recent parents (interconception). Couple-based structured interviews lasting approximately 45 to 60 minutes were conducted via telephone. Questions inquired about couples' experience with PCH and the four social marketing P's. Commonalities existed across the four social marketing P's for the different couple segments. Notable couple-related themes that emerged included the importance of couple communication, support, and relationship quality. PCH was more relevant for couples planning a pregnancy, but nonplanning couples understood the benefits of PCH and related behaviors. Couples may be an important target audience when considering social marketing approaches for PCH. Many couples perceived the relevance of the issue to important aspects of their lives, such as health, family, and their relationships.

  13. HMO market penetration and costs of employer-sponsored health plans.

    Science.gov (United States)

    Baker, L C; Cantor, J C; Long, S H; Marquis, M S

    2000-01-01

    Using two employer surveys, we evaluate the role of increased health maintenance organization (HMO) market share in containing costs of employer-sponsored coverage. Total costs for employer health plans are about 10 percent lower in markets in which HMOs' market share is above 45 percent than they are in markets with HMO enrollments of below 25 percent. This is the result of lower premiums for HMOs than for non-HMO plans, as well as the competitive effect of HMOs that leads to lower non-HMO premiums for employers that continue to offer these benefits. Slower growth in premiums in areas with high HMO enrollments suggests that expanded HMO market share may also lower the long-run growth in costs.

  14. Supply Network Planning for New Product Market Entry in the Pharmaceutical Industry

    DEFF Research Database (Denmark)

    Hansen, Klaus Reinholdt Nyhuus; Grunow, Martin

    2011-01-01

    uncertainty and the risk of a forced label change and includes solution robustness. While considering limited shelf life of the drug, the supply of packaging material and outsourcing, the objective of our model is to reduce supply chain cost including lost peak sales from delayed market entry....... planning before and during the market entry of the drug after the drug has been approved. Production of the active pharmaceutical ingredient [API] is characterized by long change-over times due to cleaning requirements. Production planning is long term, multiple batches of each drug are produced...... industry, reimbursement negotiations have to be carried out before a drug can be marketed. These negotiations both necessitate time phasing market entries and introduce a series of uncertainties e.g. varying allowed price and awarded subsidy. Also if the label is not approved for marketing, all packaged...

  15. STRATEGIC MARKETING PLANNING IN SPORTS – A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT

    Directory of Open Access Journals (Sweden)

    Caescu Stefan Claudiu

    2012-12-01

    Full Text Available Strategic marketing planning requires that the marketing objectives strategies for a specific product-market configuration be in full correlation with the directions and the resources allocated at the corporate level or at the strategic business unit one. Such a correlation is more than necessary under the current market conditions, when the economic crisis affects both consumer behavior and corporate decisions. This article focuses on the particularities of strategic marketing planning in sport, given the fact that the vast majority of sports organizations in Romania, although very active on the reference market, do not have a marketing activity correlated with the medium and long term market needs. One of these needs refers to quality of life improvement, knowing that sport activities have positive influence on many dimensions of quality of life, such as health, education, social inclusion, relaxation and leisure. The improvement within the population participation in sport (both as an active participant and as a spectator, the increased duration of leisure and the development of private financing have led to the creation of a large market, where marketing plays a central role. Therefore the marketing management process must also be implemented within the sports organization, in order to make it easier in building and maintaining a relationship with the customer, especially if the organization wants a customer orientation strategy. Such an orientation includes identifying the current needs as well as the future ones in terms of target audience, to offer a series of sports products and services that bring their significant contribution to improving the quality of life. In this paper are highlighted the influences that consumer requirements concerning quality of life have on all components of marketing management process, starting with sports organization mission statement, up to establish strategies for the marketing mix (product, price

  16. Implementation Plan for a Common Nordic Retail Market. Evaluation of the responses on the public consultation

    Energy Technology Data Exchange (ETDEWEB)

    2010-09-15

    Draft implementation plan for a common Nordic Retail Market was developed in close cooperation with relevant stakeholders in the Nordic electricity market during winter and spring 2010. The implementation plan outlines what should be done, by whom and when in order to create a common Nordic end user market over the coming years. NordREG organised a public consultation on the draft implementation plan from the end of June until the beginning of the August, 2010 and received 25 responses from stakeholders. This evaluation report includes summary of stakeholders' responses and NordREG comments on stakeholders' views. The evaluation of the responses has been taken into account during the finalization of the implementation plan

  17. A fuzzy mixed integer programming for marketing planning

    Directory of Open Access Journals (Sweden)

    Abolfazl Danaei

    2014-03-01

    Full Text Available One of the primary concerns to market a product is to find appropriate channel to target customers. The recent advances on information technology have created new products with tremendous opportunities. This paper presents a mixed integer programming technique based on McCarthy's 4PS to locate suitable billboards for marketing newly introduced IPHONE product. The paper considers two types of information including age and income and tries to find the best places such that potential consumers aged 25-35 with high income visit the billboards and the cost of advertisement is minimized. The model is formulated in terms of mixed integer programming and it has been applied for potential customers who live in city of Tabriz, Iran. Using a typical software package, the model detects appropriate places in various parts of the city.

  18. Problems of future energy market planning and optimization

    International Nuclear Information System (INIS)

    Lelek, V.; Jaluvka, D.

    2007-01-01

    Probable development of energy market is described in the article and special attention is devoted to the nuclear energy, which not only consume, but also produce raw material and how to proceed to avoid crises in supply. Problems of future energy supply of heat, liquid fuel, electricity are described. Expected effect will be jump in prices or regulated supply to equalize supply and use. It can completely change our standard consideration of profit

  19. Project To Design a Marketing Plan for Promoting Educators' Awareness of and Access to ERIC Products. Proposed Marketing Plan.

    Science.gov (United States)

    Contemporary Associates, Inc., Washington, DC.

    The proposed strategy, which is designed to maximize the effectiveness and minimize the costs of marketing the Information Analysis Products (IAPs) produced by the 16 ERIC Clearinghouses, is based on a study of the concept of centralized versus decentralized ordering of selected ERIC products. The experiment measured four variables--postage,…

  20. The Essence of Equivalent Markets in Determining the Market Value of Land Property for Variable Planning Factors

    Directory of Open Access Journals (Sweden)

    Wójciak Ewelina

    2016-09-01

    Full Text Available The leading local legislation act defining the spatial policy is the local development plan, the financing of which is the commune’s responsibility. The beneficiary of activities aimed at the transformation of the intended property use is its owner or its perpetual lessee – with lessees incurring the costs of adopting the local development plans through so-called zoning fees, the amount of which, often controversial, has become the source of numerous lawsuits. The presented problem of an outside-business and often radical change of land value corresponds to the market dilemmas in determining equivalent markets, and establishing price-setting factors and their impact on the value of real estate.

  1. The method of planning the energy consumption for electricity market

    Science.gov (United States)

    Russkov, O. V.; Saradgishvili, S. E.

    2017-10-01

    The limitations of existing forecast models are defined. The offered method is based on game theory, probabilities theory and forecasting the energy prices relations. New method is the basis for planning the uneven energy consumption of industrial enterprise. Ecological side of the offered method is disclosed. The program module performed the algorithm of the method is described. Positive method tests at the industrial enterprise are shown. The offered method allows optimizing the difference between planned and factual consumption of energy every hour of a day. The conclusion about applicability of the method for addressing economic and ecological challenges is made.

  2. 77 FR 64311 - Potential Market Impact of the Proposed Fiscal Year 2014 Annual Materials Plan; National Defense...

    Science.gov (United States)

    2012-10-19

    ... actually be associated with the two material research and development projects will depend on the market... Market Impact of the Proposed Fiscal Year 2014 Annual Materials Plan; National Defense Stockpile Market... Stockpile Market Impact Committee, co-chaired by the Departments of Commerce and State, is seeking public...

  3. SWOT Analysis of the Romanian Tourism Market Component of the Marketing Plan

    Directory of Open Access Journals (Sweden)

    Șerban Comănescu Adrian

    2017-01-01

    Full Text Available Managing the marketing-related activity is all about the context assesement in wich a company finds itself at a given time. The marketing specialist will perform a detailed analysis, i.e. a SWOT Analysis, through wich he can pinpoint the company’s strong points in corellation with the favourable opportunities that may be generated in the company’s environment at a given time, and to wheigh these assets and apportunities compared to the weaknesses and threats that may occur and create hazards in the company’s activity. The company has to keep track of all the elements mentioned above by using a thoroughly executed study and to unearth its opportunities and advantages, but also threats and weaknesses and act accordingly in his upcoming marketing-related activities. This paper’s objective is to perform a SWOT analysis in regard with the Romanian tourism market. The Romanian tourist market has great potential, but it is insuficiently valorified.

  4. The Influence Of Planning Decisions Regarding Land Evaluation Based On A Selected Local Real Estate Market

    Directory of Open Access Journals (Sweden)

    Foryś Iwona

    2015-12-01

    Full Text Available The article analyzes the influence of planning decisions on changes taking place on the local real estate market. Three stages of the planning process are studied in particular, i.e.: the passing of the study of conditions and directions of spatial development, the Commune Council Resolution on initiating the formulation of a local spatial development plan, and finally the Resolution on accepting the local plan, as well as the effects of these activities on the land value in a given real estate market in Stargard Szczeciński, in the West-Pomeranian (Zachodniopomorskie Province of Poland. The object of the research is to identify the indicated relationships on a given real estate market, on which respective spatial planning stages can be distinguished, as well as the strength and course of the analyzed relationships. The study will verify the research hypothesis regarding the strength and directions of the effects of planning decisions as the direct and indirect reasons behind price changes on the real estate market. The analysis uses data from the Price Register and the District Starosty Values, along with statistical and public information data and the authors' own studies.

  5. 20 strategies for marketing your managed care plan.

    Science.gov (United States)

    Firshein, J

    1996-01-01

    In today's fiercely competitive managed care marketplace, healthcare executives must find a way to set their plans apart from the competition and build a sufficient customer base. At the same time, they must confront a growing anti-managed care backlash among a wary and confused public. Healthcare executive magazine talked with managed care experts to gather their views on key strategies to help executives meet both of these challenges. Here's what they suggest.

  6. Optimal operation and forecasting policy for pump storage plants in day-ahead markets

    International Nuclear Information System (INIS)

    Muche, Thomas

    2014-01-01

    Highlights: • We investigate unit commitment deploying stochastic and deterministic approaches. • We consider day-ahead markets, its forecast and weekly price based unit commitment. • Stochastic and deterministic unit commitment are identical for the first planning day. • Unit commitment and bidding policy can be based on the deterministic approach. • Robust forecasting models should be estimated based on the whole planning horizon. - Abstract: Pump storage plants are an important electricity storage technology at present. Investments in this technology are expected to increase. The necessary investment valuation often includes expected cash flows from future price-based unit commitment policies. A price-based unit commitment policy has to consider market price uncertainty and the information revealing nature of electricity markets. For this environment stochastic programming models are suggested to derive the optimal unit commitment policy. For the considered day-ahead price electricity market stochastic and deterministic unit commitment policies are comparable suggesting an application of easier implementable deterministic models. In order to identify suitable unit commitment and forecasting policies, deterministic unit commitment models are applied to actual day-ahead electricity prices of a whole year. As a result, a robust forecasting model should consider the unit commitment planning period. This robust forecasting models result in expected cash flows similar to realized ones allowing a reliable investment valuation

  7. Strategic planning to reduce conflicts for offshore wind development in Taiwan: A social marketing perspective.

    Science.gov (United States)

    Chen, Jyun-Long; Liu, Hsiang-Hsi; Chuang, Ching-Ta

    2015-10-15

    This study aims to improve the current inefficiency and ineffectiveness of communications among stakeholders when planning and constructing offshore wind farms (OWFs). An analysis using a social marketing approach with segmentation techniques is used to identify the target market based on stakeholders' perceptions. The empirical results identify three stakeholder segments: (1) impact-attend group; (2) comprehensive group; and (3) benefit-attend group. The results suggest that communication should be implemented to alter stakeholders' attitudes toward the construction of OWFs. Furthermore, based on the results of segmentation, target markets are identified to plan the communication strategies for reducing the conflicts among stakeholders of OWF construction. The results also indicated that in the planning phase of construction for OWFs, effective stakeholder participation and policy communication can enhance the perception of benefits to reduce conflict with local communities and ocean users. Copyright © 2015 Elsevier Ltd. All rights reserved.

  8. Marketing Strategy and Promotion Plan of a Web Store In Finland. Case Company X

    OpenAIRE

    Katc, Viacheslav

    2015-01-01

    The purpose of this thesis was to create a modern marketing strategy for a Finnish webstore and to develop an appropriate marketing plan for promotion of a new brand. The data for the theoretical part of this thesis were collected from secondary data resources, including literature, articles and the Internet. The primary and the secondary data for the empirical part of this thesis were gathered in the Internet from various articles, thematic forums and official statistics of Finland. ...

  9. Strategic planning and marketing research for older, inner-city health care facilities: a case study.

    Science.gov (United States)

    Wood, V R; Robertson, K R

    1992-01-01

    Numerous health care facilities, located in downtown metropolitan areas, now find themselves surrounded by a decaying inner-city environment. Consumers may perceive these facilities as "old," and catering to an "urban poor" consumer. These same consumers may, therefore, prefer to patronize more modern facilities located in suburban areas. This paper presents a case study of such a health care facility and how strategic planning and marketing research were conducted in order to identify market opportunities and new strategic directions.

  10. Perancangan Marketing Plan sebagai Salah Satu Strategi untuk Meningkatkan Penjualan pada Pa Tani Organik

    OpenAIRE

    Saragih, Rintan

    2016-01-01

    Ketertarikan masyarakat untuk mengkonsumsi makanan organic mulai meningkat, dalam hal ini adalah sayuran dan buah. Masyarakat mulai perduli terhadap kesehatan. “Pa Tani Organik” salah satu produsen penghasil sayur dan buah organic berusaha untuk memenuhi kebutuhan masyarakat tersebut. Proses pemasaran yang selama ini dilakukan melalui direct marketing. Untuk meningkatkan penjualan pada “Pa Tani Organik” maka perlu dirancang marketing plan agar diperoleh hasil yang maksimal. Analisa strategi a...

  11. Features of the Market Achievement Plan (MAPII) contracts

    International Nuclear Information System (INIS)

    Roberts, B.

    2002-01-01

    This PowerPoint presentation described the MAPII products and contract characteristics with reference to aggregator role, location and system development. Work underway by the Balancing Pool for Alberta's Electricity Consumers was highlighted. It was demonstrated that 'all-in' costs of PPAs exceed market prices. Charts depicting both unit and strip contract interfaces were included. It was noted that the sale of a strip contract requires an aggregator whose function will essentially replace the interface between power pool participants and the power pool. Strip contract buyers will interface with the aggregator. The aggregator will have no discretion in managing offers. The three options for aggregator location are for the aggregator to be part of the balancing pool, attached to the power pool, or as an independent agent. 2 figs

  12. The use of programme planning and social marketing models by a state public health agency: a case study.

    Science.gov (United States)

    Kohr, J M; Strack, R W; Newton-Ward, M; Cooke, C H

    2008-03-01

    To investigate the use of planning models and social marketing planning principles within a state's central public health agency as a means for informing improved planning practices. Qualitative semi-structured interviews were conducted with 30 key programme planners in selected division branches, and a quantitative survey was distributed to 63 individuals responsible for programme planning in 12 programme-related branches. Employees who have an appreciation of and support for structured programme planning and social marketing may be considered the 'low hanging fruit' or 'early adopters'. On the other hand, employees that do not support or understand either of the two concepts have other barriers to using social marketing when planning programmes. A framework describing the observed factors involved in programme planning on an individual, interpersonal and organizational level is presented. Understanding the individual and structural barriers and facilitators of structured programme planning and social marketing is critical to increase the planning capacity within public health agencies.

  13. Plan de marketing para el posicionamiento de mercado del Taller Automotriz "Los Turbos".

    OpenAIRE

    Lomas Lomas, Shirley Karina; Riera Cevallos, Jenny Belén

    2015-01-01

    Propuesta de un plan de marketing para mejorar el posicionamiento del taller automotriz “Los Turbos”, a través de la evaluación del comportamiento del cliente y el diseño de estrategias, que permitan al negocio obtener una ventaja competitiva, incrementando la cuota de mercado y las ventas crezcan. Proposal for a marketing plan to improve the positioning of the business "Turbos", through the evaluation of customer behavior and designing strategies that allow the business to obtain a ...

  14. [Ethical issues in a market dispute between clinical laboratories and a health plan: case report].

    Science.gov (United States)

    Pinheiro, Malone Santos; de Brito, Ana Maria Guedes; Jeraldo, Verônica de Lourdes Sierpe; Pinheiro, Kariny Souza

    2011-01-01

    In Brazil the private health plans appear as an alternative to the public health assistance. This segment suffered great intensification in the seventies and eighties, culminating in the entry of large insurance company in the scenario of supplementary medicine. Quickly, the service providers associated with these insurance companies, consolidating them in the market and triggering a relationship of dependency. This article analyzed, in the form of a case report, a marketing dispute between clinical laboratories and a health plan, emphasizing the moral and ethical aspects involved in this episode.

  15. A marketing plan for the ice cream brand Max Adventures in food service

    OpenAIRE

    Carbó, Marina Cercós

    2013-01-01

    A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics This project consists on developing a marketing plan in the Spanish market for the ice cream brand Max Adventures in the food service sector. The objective of the plan is to increase current level of sales and distribution. For this reason an external and internal audit is done in order to understand the context, observe what competitors are...

  16. Egypt's energy planning and management in view of the commitments to the framework convention on climate change

    International Nuclear Information System (INIS)

    Emara, A.G.S.; Rashad, S.M.

    1996-01-01

    Egypt has a rapidly growing population and per capita energy demand. As a signatory of the Framework Convention on Climate Change Egypt is making all efforts to comply with the obligations of the Convention. This paper summarizes the efforts carried out in the field of electricity generation and consumption. Plans implemented to improve energy efficiency and to achieve switching to non-carbon energy resources, such as solar, wind and biomass power, are outlined. (author). 6 refs, 1 fig., 2 tabs

  17. Experiences and plans of portugal in developing energy markets

    International Nuclear Information System (INIS)

    Duic, N.; Carvalho, M. da G. S.

    2000-01-01

    portuguese government energy strategy concentrates on market opening, correction of distorted prices and gradual increase in competition as laid down by the European Union Directives. The national electricity system is divided into two segments, the public and the independent electric systems. Independent power producers are for the time being mainly producers in special regime (co-generation and renewables) and some hydropower plants, making 15% of the installed capacity. The IPP sell the generated electricity to the public system. The transmission is separated into special legal entity, and grid is open to all competitors. Since the beginning of 1999 all consumers that buy more than 9 GWh of electricity annually, so-called eligible customers, are free to chose their electricity provider. In the process of the local electric system restructuring the government decided to privatise 49,5% of the monopolist, EdP, floating most of 30% immediately on the local and international stock exchanges in the biggest Portuguese privatisation event so far, and selling the rest to institutional investors. Later, further 19,5% were similarly privatised. The introduction of natural gas in Portugal started in 1997 by giving local distribution concession and making big consumers eligible to buy directly from the monopolist importer and pipeline owner (GdP). The paper will show the results expected from gradual demonopolisation and privatisation of electric and gas systems in Portugal. (author)

  18. Evaluasi Hasil Implementasi the Coordinated Mekong Ministerial Initiative Against Trafficking Sub-regional Plan of Action (Commit Spa) Dalam Menangani Human Trafficking Di Thailand Periode 2011-2013

    OpenAIRE

    Rahmahwati, Isti Nur; Windiani, Reni; Putranti, Ika Riswanti

    2015-01-01

    Thailand, Laos, Myanmar, China, Vietnam, and Cambodia createdCOMMIT and COMMIT SPA. During COMMIT SPAimplementation period 2011-2013, the number of human traffickingincreased in Thailand. Most of human trafficking victims in Thailandare exploited into sexual exploitation and forced labor. The studyaims to analyze causes of human trafficking increased duringCOMMIT SPA implementation. The study result is the increase ofhuman trafficking is caused by Thailand's interests by using sextrafficking ...

  19. Distributed Market-Based Algorithms for Multi-Agent Planning with Shared Resources

    Science.gov (United States)

    2013-02-01

    1 Introduction 1 2 Distributed Market-Based Multi-Agent Planning 5 2.1 Problem Formulation...over the deterministic planner, on the “test set” of scenarios with changing economies. . . 50 xi xii Chapter 1 Introduction Multi-agent planning is...representation of the objective (4.2.1). For example, for the supply chain mangement problem, we assumed a sequence of Bernoulli coin flips, which seems

  20. Couples’ Notions About Preconception Health: Implications for Framing Social Marketing Plans

    Science.gov (United States)

    Lewis, Megan A.; Mitchell, Elizabeth W.; Levis, Denise M.; Isenberg, Karen; Kish-Doto, Julia

    2015-01-01

    Purpose To understand couples’ notions of preconception health (PCH) and to inform the development of social marketing plans focused on PCH. Approach/Design We used a social marketing perspective to understand how couples considered PCH as a product, its potential price, how it should be promoted, and in what type of places it should be promoted. These variables are typically referred to as the four social marketing P’s. Setting Telephone interviews with couples recruited from a national database. Participants A total of 58 couples (116 individuals) were segmented by five couple segments based on pregnancy planning intention and current parental status in which the wife or partner was 18 to 44 years of age. The five segments were combined into three categories: couples who were planning pregnancies, couples who were not planning pregnancies, or couples who were recent parents (interconception). Method Couple-based structured interviews lasting approximately 45 to 60 minutes were conducted via telephone. Questions inquired about couples’ experience with PCH and the four social marketing P’s. Results Commonalities existed across the four social marketing P’s for the different couple segments. Notable couple-related themes that emerged included the importance of couple communication, support, and relationship quality. PCH was more relevant for couples planning a pregnancy, but nonplanning couples understood the benefits of PCH and related behaviors. Conclusion Couples may be an important target audience when considering social marketing approaches for PCH. Many couples perceived the relevance of the issue to important aspects of their lives, such as health, family, and their relationships. PMID:23286659

  1. Transmission investment and planning in deregulated market environment : a literature survey (part 1)

    International Nuclear Information System (INIS)

    Wen, F.; Wu, F.F.

    2005-01-01

    This paper is the first half of a 2-part paper that provided details of a comprehensive survey of issues related to transmission investment and expansion planning in the electricity market. The lack of adequate transmission capacity has played an important role in recent power crises, and deregulation has had a significant impact on the investment and planning process of transmission systems. The main objective of transmission investment is to meet load demands as cheaply as possible. In a deregulated market, there is no longer centrally coordinated planning of new generation. Transmission planning is generally not coordinated with generation planning. There is considerable uncertainty with regard to transmission capacity requirements due to long lead times for transmission construction. Generating plants and transmission lines are built according to investor assessments and private interests, and current transmission systems were not designed to handle supply and demand patterns in competitive markets. It was recommended that new transmission plans should meet reliability requirements while minimizing expected unserved energy. It was concluded that reliability criteria must be redefined to account for the fact that transmission systems are more stressed under deregulation. Two popular financial transmission rights were also discussed, notably (1) point-to-point financial transmission rights (FTR); and (2) financial flowgate rights (FGR)

  2. Study of a Russian University's Organisational Culture in Transition from Planned to Market Economy

    Science.gov (United States)

    Pushnykh, Victor; Chemeris, Valeriy

    2006-01-01

    The transition from a planned centralist economy to a market economy over the last decade of the 20th century has presented Russian universities with many profound challenges. These challenges require universities to review and consider their organisational culture and deserve careful study. This paper describes the changes that have taken place…

  3. Integrating market share models with network optimizing models for strategic planning in an oil pipeline company

    International Nuclear Information System (INIS)

    Smith, L.D.; Moses, S.W.

    1991-01-01

    Mathematical models of market share are constructed to describe the distribution of petroleum products from pipeline terminals, water terminals and refineries in the midcontinental United States. Network distribution models are developed to analyse the constraints and economics of alternative distribution systems. This paper describes how the two types of models were integrated for strategic planning in an oil pipeline company

  4. Chaotic Planning Solutions in the Textbook Model of Labor Market Search and Matching

    NARCIS (Netherlands)

    Bhattacharya, J.; Bunzel, H.

    2003-01-01

    This paper demonstrates that cyclical and chaotic planning solutions are possible in the standard textbook model of search and matching in labor markets. More specifically, it takes a discretetime adaptation of the continuous-time matching economy described in Pissarides (1990, 2001), and computes

  5. A Marketing Plan for Recruiting Students into Pharmacy School-based Graduate Programs. A Report.

    Science.gov (United States)

    Holdford, David A.; Stratton, Timothy P.

    2000-01-01

    Outlines a marketing plan for recruiting students into pharmacy school-based graduate programs, particularly into social and administrative sciences. Addresses challenges and opportunities when recruiting, the need to clearly define the "product" that graduate programs are trying to sell to potential students, types of students…

  6. Managing the complexity and uncertainties of load, generation and markets in system development planning

    International Nuclear Information System (INIS)

    2008-01-01

    System planners face today unique challenges to accommodate the new uncertainties in markets, loads and generation and to develop system plans that balance reliability, economy and risk. The report summarizes a survey of the methods used worldwide. In addition, case examples are provided to illustrate in more detail these methods

  7. The Strategic Planning in Terms of the Enterprise’s Marketing Potential

    Directory of Open Access Journals (Sweden)

    Koval Tetiana O.

    2017-10-01

    Full Text Available The need to address the economic problem of optimizing the distribution of resources in the midst of uncertainty and unpredictability of changes in the economic environment requires formation of an appropriate strategic approach to the management of enterprise by choosing a specific development strategy, the implementation of which should lead to the achievement of desirable economic outcomes. The article analyzes the regularities of strategic planning in terms of the enterprise’s marketing potential. Solving the complex tasks of improving the use of the enterprise’s marketing potential requires a thorough marketing study of business conditions, definition of the market segmentation characteristics and determining the key advantages that would ensure that producers would be sustainable in the competitive concurrence.

  8. Hydropower planning coordinated with wind power in areas with congestion problems for trading on the spot and the regulating market

    International Nuclear Information System (INIS)

    Matevosyan, Julija; Olsson, Magnus; Soeder, Lennart

    2009-01-01

    In this paper a day-ahead planning algorithm for a multi-reservoir hydropower system coordinated with wind power is developed. Coordination applies to real situations, where wind power and hydropower are owned by different utilities, sharing the same transmission lines, though hydropower has priority for transmission capacity. Coordination is thus necessary to minimize wind energy curtailments during congestion situations. The planning algorithm accounts for the uncertainty of wind power forecasts and power market price uncertainty. Planning for the spot market and the regulating market is considered in the algorithm. The planning algorithm is applied to a case study and the results are summarized in the paper. (author)

  9. Plan-provider integration, premiums, and quality in the Medicare Advantage market.

    Science.gov (United States)

    Frakt, Austin B; Pizer, Steven D; Feldman, Roger

    2013-12-01

    To investigate how integration between Medicare Advantage plans and health care providers is related to plan premiums and quality ratings. We used public data from the Centers for Medicare and Medicaid Services (CMS) and the Area Resource File and private data from one large insurer. Premiums and quality ratings are from 2009 CMS administrative files and some control variables are historical. We estimated ordinary least-squares models for premiums and plan quality ratings, with state fixed effects and firm random effects. The key independent variable was an indicator of plan-provider integration. With the exception of Medigap premium data, all data were publicly available. We ascertained plan-provider integration through examination of plans' websites and governance documents. We found that integrated plan-providers charge higher premiums, controlling for quality. Such plans also have higher quality ratings. We found no evidence that integration is associated with more generous benefits. Current policy encourages plan-provider integration, although potential effects on health insurance products and markets are uncertain. Policy makers and regulators may want to closely monitor changes in premiums and quality after integration and consider whether quality improvement (if any) justifies premium increases (if they occur). © Health Research and Educational Trust.

  10. Air quality analysis for the Western Area Power Administration's 2004 Power Marketing Plan Environmental Impact Statement

    International Nuclear Information System (INIS)

    Glantz, C.S.; Dagle, J.E.; Bilyard, G.R.

    1997-01-01

    The Western Area Power Administration (Western) markets and transmits electric power throughout 15 western states. Western's Sierra Nevada Customer Service Region (Sierra Nevada Region) markets approximately 1,480 megawatts (MW) of firm power (plus 100 MW of seasonal peaking capacity) from the Central Valley Project (CVP) and other resources. Western's mission is to sell and deliver electricity generated from these resources. Western's capacity and energy sales must be in conformance with the laws that govern its sale of electrical power. Further, Western's hydropower operations at each facility must comply with minimum and maximum flows and other constraints set by other regulatory agencies. The Sierra Nevada Region proposes to develop a marketing plan that defines the products and services it would offer beyond the year 2004 and the eligibility and allocation criteria for its electric power resources. Because determining levels of long-term firm power resources to be marketed and subsequently entering into contracts for the delivery of related products and services could be a major Federal action with potentially significant impacts to the human environment, the 2004 Power Marketing Plan Environmental Impact Statement (2004 EIS) is being prepared. Decisions made by the Sierra Nevada Region on how and when to supply power to its customers would influence the operation of power plants within the Western Systems Coordinating Council (WSCC). If the resources affected are thermal resources, this could in turn affect the amount, timing, and location of pollutant emissions to the air at locations throughout the western United States. This report has been produced in conjunction with the 2004 EIS to provide a more detailed discussion of the air quality implications of the 2004 power marketing plan

  11. Launching a Social Media Presence via a Digital Marketing Plan : Case: Odessa Comptoir

    OpenAIRE

    Sutela, Anna

    2017-01-01

    Social media as a digital communications and marketing tool for new businesses is a cost-effective and useful way to reach audiences. Professional social media pages can be used as a form of direct communication with the customer, a visual representation of the com-pany and can serve as advertising channels. This is a project based thesis for a new restaurant, Odessa Comptoir. The objective is to launch a social media presence for the company via a digital marketing plan. To do so suc-ce...

  12. Market research and plan for Chinese fast-food restaurant start-up

    OpenAIRE

    Song, Tianhao

    2017-01-01

    CENTRIA UNIVERSITY OF APPLIED SCIENCES Market research and plan for Chinese fast-food restaurant start-up Instructor Due to the popularity of fast-food services in the Helsinki region, this thesis studies the possibility to find out the market opportunities for Chinese traditional fast-food business. Most of the fast-food restaurants opened are according to European flavor, so there is almost a void for Chinese fast-food to fill in, plus the Helsinki region is an area of ...

  13. Hybrid power markets in Africa: Generation planning, procurement and contracting challenges

    International Nuclear Information System (INIS)

    Malgas, Isaac; Eberhard, Anton

    2011-01-01

    African power sectors are generally characterised by insufficient generation capacity. Reforms to address poor performances in the 1990s followed a prescribed evolution towards power markets that would allow wholesale competition amongst generators and so lead towards efficiency improvements. Despite reforms being embarked, competitive power markets have not been established in Africa; rather, the result has been the emergence of hybrid markets where state-owned generators and IPPs operate devoid of competition; and although IPPs have emerged in a number of African power sectors, many countries still do not have sufficient generation to meet their electricity demands. This paper investigates the development of private generation power projects in Africa by analysing data collected from both primary and secondary sources in four case studies of power sectors in Ghana, Cote d'Ivoire, Morocco and Tunisia. It identifies how planning and procurement challenges have lead to difficulties in adding sufficient generation capacity in a timely manner, exacerbating the problem of insufficient generation capacity in Africa. It provides suggestions as to how these frameworks could respond more effectively to the capacity challenges faced by hybrid electricity generation markets, and how broader power sector reforms should be guided to reflect the challenges of hybrid markets better. - Research highlights: → The standard model of power sector reform should no longer be used as a progress measure of power sector development in Africa and many other developing countries. → The hybrid market should in itself be recognised as an established 'model' of power sectors in Africa and many developing countries. → Planning, procurement and contracting arrangements should be shaped specifically for hybrid markets in order to address the problem of insufficient generation capacity in developing countries.

  14. Bill asserting the national commitment for the environment (declared urgency), text from the commission of economy, sustainable development and town and country planning

    International Nuclear Information System (INIS)

    2009-07-01

    The bill asserting the French national commitment for the environment (also named 'Grenelle 2') is considered as the juridical tool-box of the French environmental policy. It confirms, strengthens, and concretizes the objectives defined by the Grenelle 1 law. The main dispositions of the bill concern the following domains: settlement and urbanism with the improvement of the energy efficiency, energy conservation and life-cycle of buildings; transports with the development of sustainable transportation systems; energy with the creation of regional climate, air and energy schemes with the aim of developing renewable energies (with some restrictions concerning wind power) and reducing CO 2 emissions; biodiversity with the creation of ecological pathways between protected areas for the migration of flora and fauna species; environment and waste management with the reinforcement of measures for the abatement of environmental pollutant effects. Among the numerous dispositions involving more than 20 codes (urbanism, environment, buildings etc..) one concerns the progressive implementation of a 'carbon price' index taking into account the greenhouse gas emission costs during the whole life cycle of a product, another one concerns the monitoring of indoor air quality in public buildings. This document is the text of the bill as prepared by the Commission of economy, sustainable development and town and country planning. (J.S.)

  15. PORTFOLIO ANALYSIS - A BASIC INSTRUMENT IN STRATEGIC PLANNING. CASE STUDY ON THE ROMANIAN INSURANCE MARKET

    Directory of Open Access Journals (Sweden)

    Petrescu Marian

    2011-12-01

    Full Text Available Practice proved that strategic planning is a necessary process for insurance companies. This process can help companies to adapt more easily to environmental changes. The strategic planning of the activity of an insurance company cannot be realized without a careful analysis of the evolution of the market and without studying the company's market position. A classic model used in the portfolio analysis is the Boston Consulting Group model. In this paper we have used the model for studying the activity of the leader of the Romanian insurance market. In 2009 Alliantz Tiriac had 17 types of insurance in the portfolio. Each class of insurance was considered a strategic business unit. We have studied the insurance portfolio by using secondary data from specialized publications, such as the Romanian Insurance Supervisory Commission. Using the data, we have calculated for Alliantz Tiriac, for each class of insurance, the relative market share. The company was leader on the market for five classes of insurance. The economic crisis had a severe impact on the evolution of the Romanian insurance market: from the 17 classes of insurance studied: nine had registered a decrease of the market, eight had registered an increase, but only for three of them the growth exceeded 10%. Using the relative market share and the market growth we have identified the “cash cows”: there are five classes of insurance in this category, among which the “Insurance for land vehicles (CASCO” which represented more than half of the sales (55.82%; unfortunately, in the case of this insurance type there was a very significant decrease of the market in 2010 compared to 2009: -25.12%, the “question marks” – there are three classes of insurance in this category, and the “dogs”. Due to the crisis, a large number of the company's products are in this category and there are no “star” products. This work was supported by CNCSIS – UEFISCSU, project number 915 / 2009

  16. A multi-objective framework for dynamic transmission expansion planning in competitive electricity market

    International Nuclear Information System (INIS)

    Foroud, Asghar Akbari; Abdoos, Ali Akbar; Keypour, Reza; Amirahmadi, Meisam

    2010-01-01

    Restructuring of power system has changed the traditional planning objectives and introduced challenges in the field of Transmission Expansion Planning (TEP). Due to these changes, new approaches and criteria are needed for transmission planning in deregulated environment. Therefore, in this paper, a dynamic expansion methodology is presented using a multi-objective optimization framework. Investment cost, congestion cost and reliability are considered in the optimization as three objectives. To overcome the difficulties in solving the non-convex and mixed integer nature of the optimization problems, a Non-Dominated Sorting Genetic Algorithm (NSGA II) approach is used followed by a fuzzy decision making analysis to obtain the final optimal solution. The planning methodology has been demonstrated on the IEEE 24-bus test system and north-east of Iran national 400 kV transmission grid to show the feasibility and capabilities of the proposed algorithm in electricity market environment. (author)

  17. A novel optimal distribution system planning framework implementing distributed generation in a deregulated electricity market

    International Nuclear Information System (INIS)

    Porkar, S.; Poure, P.; Abbaspour-Tehrani-fard, A.; Saadate, S.

    2010-01-01

    This paper introduces a new framework included mathematical model and a new software package interfacing two powerful softwares (MATLAB and GAMS) for obtaining the optimal distributed generation (DG) capacity sizing and sitting investments with capability to simulate large distribution system planning. The proposed optimization model allows minimizing total system planning costs for DG investment, DG operation and maintenance, purchase of power by the distribution companies (DISCOs) from transmission companies (TRANSCOs) and system power losses. The proposed model provides not only the DG size and site but also the new market price as well. Three different cases depending on system conditions and three different scenarios depending on different planning alternatives and electrical market structures, have been considered. They have allowed validating the economical and electrical benefits of introducing DG by solving the distribution system planning problem and by improving power quality of distribution system. DG installation increases the feeders' lifetime by reducing their loading and adds the benefit of using the existing distribution system for further load growth without the need for feeders upgrading. More, by investing in DG, the DISCO can minimize its total planning cost and reduce its customers' bills. (author)

  18. A novel optimal distribution system planning framework implementing distributed generation in a deregulated electricity market

    Energy Technology Data Exchange (ETDEWEB)

    Porkar, S. [Department of Electrical Engineering, Sharif University of Technology, Tehran (Iran); Groupe de Recherches en Electrotechnique et Electronique de Nancy, GREEN-UHP, Universite Henri Poincare de Nancy I, BP 239, 54506 Vandoeuvre les Nancy Cedex (France); Poure, P. [Laboratoire d' Instrumentation Electronique de Nancy, LIEN, EA 3440, Universite Henri Poincare de Nancy I, BP 239, 54506 Vandoeuvre les Nancy Cedex (France); Abbaspour-Tehrani-fard, A. [Department of Electrical Engineering, Sharif University of Technology, Tehran (Iran); Saadate, S. [Groupe de Recherches en Electrotechnique et Electronique de Nancy, GREEN-UHP, Universite Henri Poincare de Nancy I, BP 239, 54506 Vandoeuvre les Nancy Cedex (France)

    2010-07-15

    This paper introduces a new framework included mathematical model and a new software package interfacing two powerful softwares (MATLAB and GAMS) for obtaining the optimal distributed generation (DG) capacity sizing and sitting investments with capability to simulate large distribution system planning. The proposed optimization model allows minimizing total system planning costs for DG investment, DG operation and maintenance, purchase of power by the distribution companies (DISCOs) from transmission companies (TRANSCOs) and system power losses. The proposed model provides not only the DG size and site but also the new market price as well. Three different cases depending on system conditions and three different scenarios depending on different planning alternatives and electrical market structures, have been considered. They have allowed validating the economical and electrical benefits of introducing DG by solving the distribution system planning problem and by improving power quality of distribution system. DG installation increases the feeders' lifetime by reducing their loading and adds the benefit of using the existing distribution system for further load growth without the need for feeders upgrading. More, by investing in DG, the DISCO can minimize its total planning cost and reduce its customers' bills. (author)

  19. Propuesta para un plan de marketing para el Hotel Haro ubicado en la ciudad de Cuenca

    OpenAIRE

    López Zúniga, Susana Cristina; Yanza Barrera, Mariana de Jesús

    2008-01-01

    El plan de marketing es una herramienta de gestión que sirve de base para los otros planes de la empresa como puede ser el plan de producción o el financiero, determina responsabilidades, permite revisiones y controles periódicos para resolver los problemas con anticipación, evitar pérdidas económicas y ayuda a la empresa a estar lista frente a los riegos y oportunidades que se presenten en el mercado. En el espacio donde el mercado se convierte cada vez más competitivo hay menos posibilid...

  20. Plan de marketing para el hotel escuela de la universidad de Cuenca

    OpenAIRE

    Espol; Barros Morales, Paulina Alexandra

    2017-01-01

    La presente investigación está encaminada a la propuesta de implementación de un plan de marketing para el hotel escuela de la universidad de cuenca, un proyecto que nació con la intención de ligar la actividad de prestación de servicios de alojamiento y alimentación con el proceso académico de enseñanza aprendizaje, un trabajo conjunto que pretende garantizar calidad y profesionalismo en el producto. Para el desarrollo del plan, se precisó el análisis de la oferta y demanda turística de c...

  1. Plan de marketing turístico de la Comunidad Foral de Navarra

    OpenAIRE

    Altarriba García, Beñat Enrique

    2015-01-01

    Este proyecto consiste en la elaboración de un Plan de Marketing turístico de la Comunidad Foral de Navarra. Hoy en día e históricamente, el turismo es un importante motor económico y de desarrollo a nivel mundial. Es un sector a tener muy en cuenta tanto por los gobiernos como por las empresas ya que de su incentivación depende el empleo de millones de personas y los ingresos y beneficios de muchas empresas y comunidades. Es por esta razón, por lo que decidí realizar este Plan de Marketin...

  2. Plan de marketing de Wanderlust Restaurante: una carta nada estable para amantes del buen vivir

    OpenAIRE

    Escalante Vargas, Nathaly Graciela

    2017-01-01

    RESUMEN: El presente informe es un plan de Marketing diseñado para la creación de un restaurante llamado Wanderlust en la ciudad de Santander, Cantabria. Donde el presente plan le permita al establecimiento tener una herramienta de dirección para comercializar un menú tradicional de siete países: España, Francia, Italia, Perú, México, Rumanía / Rusia y Estados Unidos / Reino unido, los cuales tendrán rotación por meses y temporadas, según las opiniones de los clientes en tiempo real, en el ca...

  3. Passion, Relational Mobility, and Proof of Commitment: A Comparative Socio-Ecological Analysis of an Adaptive Emotion in a Sexual Market.

    Science.gov (United States)

    Yamada, Junko; Kito, Mie; Yuki, Masaki

    2017-01-01

    Although monogamy, the exclusive bonding with a specific partner, is one characteristic of modern human mating, long-term romantic relationships inherently possess the commitment problem, which is the conflict between maintaining a relationship with a certain partner and seeking attractive alternatives. Frank has argued that love and passion help solve this problem because they make individuals commit voluntarily to the relationship, leading the other party to also be committed with less concern over being cheated on or rejected. Combining this idea with the comparative socio-ecological approach, we hypothesize that passion will be more pronounced in social environments in which people have greater freedom to choose and replace their partners (i.e., high relational mobility) than in societies in which relationships tend to be more stable and hard to change (i.e., low relational mobility). To test this hypothesis, we compared Americans (living in a society with high relational mobility) and Japanese (living in a society with low relational mobility). As predicted, Americans were more passionate toward their romantic partners than Japanese, and this cultural difference was partially explained by the levels of perceived relational mobility in participants' local ecology. Moreover, more intense passion was found to lead to greater commitment behaviors in both societies. The importance of taking socioecological factors into consideration for the theory of the adaptive function of interpersonal emotions is also discussed.

  4. A study on how CRM influences marketing planning in telecommunication industry

    Directory of Open Access Journals (Sweden)

    Naser Azad

    2013-08-01

    Full Text Available Customer relationship management (CRM plays an important role on marketing planning. In this paper, we re-examine the effect of having efficient CRM on efficiency of a telecommunication company. The proposed study considers three hypotheses. The first hypothesis examines whether implementation of CRM could improve customer’s perception in terms of customer retention, satisfaction, loyalty and awareness. The second hypothesis examines whether implementation of CRM influences on market performance in terms of reduction on customer complaints, quality improvement, improving customer perception, access to services and increase in market share. Finally, the third hypothesis considers the effect of CRM on financial figures in terms of sales growth, profit growth, earnings per share and productivity. The results of our survey have confirmed the first hypothesis and rejected the third hypothesis. In other words, while CRM improves customer perception it does not influence financial figures in most cases (P<0.01.

  5. Guide to a Strategic Procurement Planning Approach on Regulated Commodity Markets

    Science.gov (United States)

    Seifert, Marcus; Wüst, Thorsten

    The access of Virtual Organizations to raw materials normally requires external resources. In many cases, the market for raw materials is regulated and the VO principles of trust, customer orientation etc. are not applicable. In consequence, the VO needs to provide reliable solutions for the customer while being dependent on the access to the required raw materials. The objective of the proposed paper is to present a guide to a strategic procurement planning for the manufacturing industry on regulated commodity markets. This guide can be used to evaluate specific sourcing options. The main goal of this guide is to identify the negative effects of market regulation at an early stage and reduce them by developing strategic alternatives. The successful application of this guide is demonstrated by the practical example of the refractory industry and one of their commodities, refractory grade bauxite.

  6. Commercial gas utilization in the Netherlands. Six years of the Marketing Plan Public Gas Supply (MOG)

    International Nuclear Information System (INIS)

    Hoelen, Q.E.J.J.M.; Bartholomeus, P.H.J.; Mallon, W.Ch.

    1998-01-01

    In 1992, Gasunie (Dutch natural gas trading company) started its marketing plan for the public natural gas supply (MOG, abbreviated in Dutch). The aim is to promote the use of natural gas in cooperation with gas utilities. For the commercial sector many different gas appliances are available: high-efficiency deep-frying pans for the catering sector, gas-fired air humidifiers for office and public buildings, gas-fired tumble dryers for small and medium-sized businesses, etc

  7. Plan de marketing para el posicionamiento de Ital Parquet en Colombia

    OpenAIRE

    Gutierrez Borda, Felipe

    2015-01-01

    El proyecto de disertación “PLAN DE MARKETING PARA EL POSICIONAMIENTO DE ITALPARQUET EN COLOMBIA”, es un proyecto basado en una empresa constituida desde 2011 en Bogotá, Colombia. Una empresa importadora y comercializadora de pisos en Madera, laminado, linoleum, Pvc, exteriores y guarda escobas. Durante estos dos primeros años la empresa ha venido desarrollando toda su estructura organizacional para poder empezar a introducir su marca como Importadora y Comercializadora de pisos en Madera...

  8. Understanding Money Demand in the Transition from a Centrally Planned to a Market Economy

    OpenAIRE

    Delatte, Anne-Laure; Fouquau, Julien; Holz, Carsten

    2013-01-01

    Fundamental changes in institutions during the transition from a centrally planned to a market economy present a formidable challenge to monetary policy decision makers. For the case of China, we examine the institutional changes in the monetary system during the process of transition and develop money demand functions that reflect these institutional changes. We consider seasonal unit roots and estimate long run, equilibrium money demand functions, explicitly taking into consideration the ch...

  9. Marketing Your Library Program--More than a PR Campaign.

    Science.gov (United States)

    Brown, Gerald R.

    In this workshop, the concept of marketing was applied to school library media programs by examining the relationship between library media programs, the marketing plan, public relations (PR), and promotion. Reachable goals, targeting the audience, advertising, and motivation and commitment of the staff were also considered, and successful…

  10. A theory of planning horizons (1: market design in a post-neoclassical world

    Directory of Open Access Journals (Sweden)

    Frederic B. Jennings, Jr.

    2012-05-01

    Full Text Available The neoclassical case supporting competitive frames and market solutions has failed to promote stable world-wide economic development. Other approaches in economics incorporate social culture, increasing returns, market power, ecological limits and complementarity, yielding broader applications for development theory. In this paper a theory of planning horizons is introduced to raise some meaningful questions about the traditional view with respect to its substitution, decreasing returns and independence assumptions. Suppositions of complementarity, increasing returns and interdependence suggest that competition is inefficient by upholding a myopic culture resistant to learning. Growth – though long believed to rise from markets and competitive values – may not derive from these sources. Instead, as civilizations advance, shifting from material wants to higher-order intangible output, they evolve from market tradeoffs (substitution and scarcity into realms of common need (complementarity and abundance. The policy implications of horizonal theory are explored, with respect to regulatory aims and economic concerns. Such an approach emphasizes strict constraints against entry barriers, ecological harm, market power abuse and ethical lapses. Social cohesion – not competition – is sought as a means to extend horizons and thereby increase efficiency, equity and ecological health. The overriding importance of horizon effects for regulatory assessment dominates other orthodox standards in economics and law. Reframing economics along horizonal lines suggests some meaningful insight on the proper design of economic systems.

  11. Transmission investment and planning in deregulated market environment : a literature survey (part 2)

    International Nuclear Information System (INIS)

    Wen, F.; Wu, F.F.

    2005-01-01

    This paper is the second half of a 2-part paper that provided details of a comprehensive survey of issues related to transmission investment and expansion planning in the electricity market. Results of the survey suggested that transmission regulation is needed to provide a fair playing field for competition and to ensure that transmission networks are optimally expanded while also meeting reliability constraints. Regulations will create further incentives for cost reduction while ensuring that regulated firms have assurance of cost recovery. Transmission planning should be controlled or monitored by a government organization or regulator. Legislation is needed to ensure that regulatory authorities can enforce reliability criteria. Mandatory reliability standards and metrics for reliability services should be implemented. The economic benefits of transmission expansion in a deregulated market should be modelled using non-deterministic approaches. It was concluded that transmission expansion plans should be able to meet future transmission capacity requirements, secure returns on investment, and ensure reliability levels for customers. Various international transmission expansion plans were also provided. 38 refs

  12. Stakeholder insights on the planning and development of an independent benchmark standard for responsible food marketing.

    Science.gov (United States)

    Cairns, Georgina; Macdonald, Laura

    2016-06-01

    A mixed methods qualitative survey investigated stakeholder responses to the proposal to develop an independently defined, audited and certifiable set of benchmark standards for responsible food marketing. Its purpose was to inform the policy planning and development process. A majority of respondents were supportive of the proposal. A majority also viewed the engagement and collaboration of a broad base of stakeholders in its planning and development as potentially beneficial. Positive responses were associated with views that policy controls can and should be extended to include all form of marketing, that obesity and non-communicable diseases prevention and control was a shared responsibility and an urgent policy priority and prior experience of independent standardisation as a policy lever for good practice. Strong policy leadership, demonstrable utilisation of the evidence base in its development and deployment and a conceptually clear communications plan were identified as priority targets for future policy planning. Future research priorities include generating more evidence on the feasibility of developing an effective community of practice and theory of change, the strengths and limitations of these and developing an evidence-based step-wise communications strategy. Copyright © 2016 Elsevier Ltd. All rights reserved.

  13. Fully committed.

    Science.gov (United States)

    Chowdhury, R

    1997-01-01

    In India, HIV/AIDS is spreading rapidly because of high-risk heterosexual behavior and IV drug use. The Indian government has responded to the epidemic by creating a National AIDS Control Program in 1987 and a National AIDS Control Organization in 1992, which implemented a 5-year strategic play at the cost of Rs. 2.8 billion. The national program sought to 1) prevent and control sexually transmitted disease, 2) ensure the safety of the blood supply, 3) strengthen program management capabilities, 4) stimulate social mobilization, 5) launch an intensive national health communications campaign focussed on the needs of the rural population, 6) train physicians in the clinical management of HIV/AIDS, and 7) create 107 sentinel HIV surveillance sites. The achievements of this program during the past 5 years have revealed areas that require an expanded response. India is promoting condom use through social marketing, improving family counseling and clinical management of hospitalized AIDS patients, intensifying research to discover treatment modalities within the tradition of indigenous medicine, and taking measures to prevent social discrimination of HIV-infected people. The National AIDS Control Program for 1997-2002 will prioritize empowerment of women and protection of infected children through a multisectoral approach. The Indian government is currently negotiating with the World Bank for a second loan to cover the continuation of this program and pledges to join other nations in the battle against HIV/AIDS.

  14. The design of European energy markets by means of decisions of commitment acceptance of the European Commission. Pt. 1; Die Gestaltung der europaeischen Energiemaerkte durch Verpflichtungszusagenentscheidungen der Kommission. T. 1

    Energy Technology Data Exchange (ETDEWEB)

    Gussone, Peter [Bundeskartellamt, Bonn (Germany). ECN-Koordinationsstelle

    2011-03-10

    The compartmentalization of national energy markets is the leitmotif of anti-trust against the greatest European energy utilities. With far-reaching commitments of the utilities the European Commission attempted a rapid end of abusive practices and a market opening. A discouragement of claim for damages under private law from customers has been accepted. There is a lack of a final reasoned statement of the behavior being in violation with competition law with a binding effect also for the courts. The impressive balance of the European Commission shows a partial failure of the regulation in the grid operation. E.ON (Munich, Federal Republic of Germany) has sold its high voltage network. RWE AG (Essen, Federal Republic of Germany) sold its transmission system. Eni Gas and Power GmbH (Duesseldorf, Federal Republic of Germany) will sell large portions of its international transmission system. The large vertically integrated utilities may not agree on long-term supply and resale restrictions.

  15. The Moderating Effects of Internal Orientation and Market Orientation on the Relationships between Commitment and Transportation Service: An Approach to International Freight Forwarders

    OpenAIRE

    Hee-sung Bae; Myung-shin Ha

    2014-01-01

    The objectives of this research are to develop the variables which moderate the relationship between commitment and transportation services and to analyze the moderating effects of the variables. The conceptual and operational definitions of the variables were ascertained from prior research. The reliability and validity of collected data were tested by various methods and hypotheses are tested by a moderated regression analysis. The results are as follows. First, the moderating variables on ...

  16. Social marketing to plan a fall prevention program for Latino construction workers.

    Science.gov (United States)

    Menzel, Nancy N; Shrestha, Pramen P

    2012-08-01

    Latino construction workers experience disparities in occupational death and injury rates. The Occupational Safety and Health Administration funded a fall prevention training program at the University of Nevada, Las Vegas in response to sharp increases in fall-related accidents from 2005 to 2007. The grant's purpose was to improve fall protection for construction workers, with a focus on Latinos. This study assessed the effectiveness of social marketing for increasing fall prevention behaviors. A multi-disciplinary team used a social marketing approach to plan the program. We conducted same day class evaluations and follow-up interviews 8 weeks later. The classes met trainee needs as evidenced by class evaluations and increased safety behaviors. However, Spanish-speaking Latinos did not attend in the same proportion as their representation in the Las Vegas population. A social marketing approach to planning was helpful to customize the training to Latino worker needs. However, due to the limitations of behavior change strategies, future programs should target employers and their obligation to provide safer workplaces. Copyright © 2012 Wiley Periodicals, Inc.

  17. [Marketing as a tool to increase the effectiveness of public health plans. 2008 SESPAS Report].

    Science.gov (United States)

    Beerli-Palacio, Asunción; Martín-Santana, Josefa D; Porta, Miquel

    2008-04-01

    Recent years have seen a steady increase in social marketing applied to health with the aim of increasing public awareness and changing people's behavior. Programs or actions based on the principles of social marketing have been shown to be effective in improving public health. However, that is not the general rule in Spain, where health policies have been based on health plans directed more to economic efficiency than to citizens' needs. For a health marketing program to be effective, the following factors are necessary: 1) the program has a long-term temporal horizon for action; 2) the objectives are established in terms of behavioral changes; 3) market research is used as a source of information; 4) different actions are established according to the segments identified as targets; 5) the program is operationalized in the four variables of the marketing mix, namely, product, price, distribution and communication, and is not only based on advertising campaigns; 6) the core of the program is exchange, understood as the factors that motivate people to change in return for the promise of something beneficial to them; 7) the factors or forces that compete with the desired behavioral changes are neutralized, and 8) businesses' social responsibility is used as a mechanism to reinforce health improvement programs. The design of health marketing programs should include definition of strategic and operational actions aimed not only at potential adopters of the desired behavior but also at all agents who may help or hinder behavioral change (health professionals, the pharmaceutical industry, politicians, the advertising industry, and products and services with health-challenging objectives).

  18. Getting Started with Market Research for Out-of-School Time Planning: A Resource Guide for Communities

    Science.gov (United States)

    Pokela, Julianne; Steblea, Ingrid; Shea, Linda; Denny, Elizabeth

    2007-01-01

    Conducting market research for out-of-school-time planning can replace assumptions with facts, give kids and parents a voice to express their needs and preferences, and help build stakeholder buy-in and support. This practical guide shows community leaders, policymakers and out-of-school-time practitioners how to use market research to make more…

  19. Internet plan and planning

    Directory of Open Access Journals (Sweden)

    Kahriman Emina

    2008-01-01

    Full Text Available Paper discuss specific features of internet plan as well as planning as management process in general in the contemporary environment. No need to stress out that marketing plan and marketing planning is core activity in approaching to market. At the same time, there are a lot specific c request in preparing marketing plan comparing to business planning due to marketing plan is an essential part. The importance of internet plan and planning rely on specific features of the internet network but as a part of general corporate as well as marketing strategy.

  20. Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities

    Directory of Open Access Journals (Sweden)

    Alexandru CAPATINA

    2011-06-01

    Full Text Available In this paper, we emphasize the benefits of e-books for the customers who are looking for international availability, acquisitions in real time, competitive prices and social responsibility from the part of the publishers; our most important contribution characterized by originality is the design of a web marketing plan model for e-books selling process, structured in the following sections: search of the specialized websites, characterized by a high traffic, where the potential customers of the e-books (the readers can be found, targeting the websites which sell e-books, design of the website dedicated to the e-book selling process, attraction of the potential customers using a free trial version of the e-book; implementation of the on-line media plan, promotion of the e-book within social networks and specialized forums and analysis of the indicators associated to the on-line media plan in order to assess the web marketing strategy.

  1. Quality Improvement with Trustee Commitment.

    Science.gov (United States)

    Chaffee, Ellen Earle; Seymour, Daniel

    1991-01-01

    Total Quality Management is a comprehensive system for developing organizationwide participation in planning for and implementing continuous improvement in critical processes. In colleges, trustees can be central to the success of the method through their commitment and the development of supportive policy and procedures. (MSE)

  2. Production inefficiency of electricity markets with hydro generation

    International Nuclear Information System (INIS)

    Philpott, Andy; Guan, Ziming; Khazaei, Javad; Zakeri, Golbon

    2010-01-01

    Electricity market designs that decentralize decision making for participants can lead to inefficiencies in the presence of nonconvexity or missing markets. This has been shown in the case of unit-commitment problems that can make a decentralized market equilibrium less efficient than a centrally planned solution. Less attention has been focused on systems with large amounts of hydro-electric generation. We describe the results of an empirical study of the New Zealand wholesale electricity market that attempts to quantify production efficiency losses by comparing market outcomes with a counterfactual central plan. (author)

  3. In Search of Market Access: Why the Doha “Plan B” for December 2011 is likely to fail Effective Market Access (Part I)

    OpenAIRE

    Carrere, Céline; De Melo, Jaime

    2011-01-01

    Once again the Doha Round negotiators are struggling to reach an agreement, this time by mid-December on a “plan B” package that would give increased market access to Least Developed Countries (LDCs) in the form of duty-free-quota free (DFQF) access accompanied by simplified rules of origin. Estimating ‘effective market access' to the two largest ‘preference-givers', the US and EU preferences, this note shows that remaining market access left for the LDCs is negligible at around 3 percent in ...

  4. Entrepreneurship and marketing

    OpenAIRE

    Sidorchuk, Roman

    2009-01-01

    This article analyzes the relationship marketing and entrepreneurship. Marketing considered as an integral part of entrepreneurship. Commit role in relationship marketing and entrepreneurship innovation. The role of marketing in the search for potential market demand of innovation as the scope of latent or unmet needs of customers. Shown the lack of marketing in today's special marketing tools for entrepreneurs.

  5. Stakeholder perceptions of a total market approach to family planning in Nicaragua.

    Science.gov (United States)

    Drake, Jennifer Kidwell; Espinoza, Henry; Suraratdecha, Chutima; Lacayo, Yann; Keith, Bonnie M; Vail, Janet G

    2011-05-01

    To assess private-sector stakeholders' and donors' perceptions of a total market approach (TMA) to family planning in Nicaragua in the context of decreased funding; to build evidence for potential strategies and mechanisms for TMA implementation (including public-private partnerships (PPPs)); and to identify information gaps and future priorities for related research and advocacy. A descriptive exploratory study was conducted in various locations in Nicaragua from March to April 2010. A total of 24 key private-sector stakeholders and donors were interviewed and their responses analyzed using two questionnaires and a stakeholder analysis tool (PolicyMakerTM software). All survey participants supported a TMA, and public-private collaboration, in family planning in Nicaragua. Based on the survey responses, opportunities for further developing PPPs for family planning include building on and expanding existing governmental frameworks, such as Nicaragua's current coordination mechanism for contraceptive security. Obstacles include the lack of ongoing government engagement with the commercial (for-profit) sector and confusion about regulations for its involvement in family planning. Strategies for strengthening existing PPPs include establishing a coordination mechanism specifically for the commercial sector and collecting and disseminating evidence supporting public-private collaboration in family planning. There was no formal or absolute opposition to a TMA or PPPs in family planning in Nicaragua among a group of diverse nongovernmental stakeholders and donors. This type of study can help identify strategies to mobilize existing and potential advocates in achieving articulated policy goals, including diversification of funding sources for family planning to achieve contraceptive security.

  6. Plan de Marketing digital para el destino turístico Cuenca-Ecuador

    OpenAIRE

    Espol; Calle Lituma, Numa Sebastián

    2017-01-01

    El presente trabajo de titulación se enfoca en el diseño de un plan de marketing digital para el destino turístico "cuenca-ecuador", con la finalidad de potencializar la presencia online del lugar en concordancia con los requerimientos del mercado digital. La metodología de investigación utilizada se fundamentó en el estudio de caso, ya que la misma permitió utilizar diversas técnicas cuantitativas y cualitativas de recolección y análisis de información necesaria para la determinación de l...

  7. Content Marketing Plan for Logistics Company : Case: NetLogistic JVM Oy

    OpenAIRE

    Riabochkina, Elizaveta

    2017-01-01

    This project aim is to create a Content Marketing Strategy for a Finnish logistics company. The aim of the thesis is to develop an action plan that will help the commissioning company increase sales and gain new customers. The commissioner for the study is NetLogistic JVM Oy. The Company specializes in handling trade of transit and export shipments to Russia and CIS-countries via Finland. The company does not have huge resources to run large campaign, but is looking for ways to reach new...

  8. Launch marketing communications planning guide : case: service industry franchise chain X

    OpenAIRE

    Kivinummi, Rosanna

    2016-01-01

    The thesis content and scope is built around the needs of the franchise chain X which had over 50 stores in Finland and a few stores in Europe and North America in late 2015. The internalization of the chain created new challenges for the launch marketing planning. The launch activities play always a crucial role in the future success of a store but are even more important for a franchise chain as the success or failure of one shop affects the image of the whole chain. The target of the thesi...

  9. Plan de marketing de la Cámara Oficial de Comercio, Industria y Servicios de Valladolid

    OpenAIRE

    Martín Encinas, Ignacio

    2015-01-01

    El trabajo consiste en un plan de marketing de la Cámara de Comercio de Valladolid, el cual está estructurado en tres partes: Primero, la introducción y motivación del trabajo, donde se explica en qué consiste y las razones por las que se ha elegido este tema. Segundo, el desarrollo del trabajo, en el cual se realiza una definición de cámara, las funciones que tiene, cómo está estructurada, los tipos y cómo se organiza; para finalmente hablar de la Cámara de Comercio de Valladolid. Y...

  10. Plan de marketing de turismo gastronómico en Lima para Chile y Ecuador

    OpenAIRE

    Castro Rivera, Tatiana; León-Gambetta Martín-Arranz, Álvaro; Saavedra Castillo, Carmen; Tregear Targarona, Lorena

    2017-01-01

    xiii, 116 h. : il. ; 30 cm. El turismo en el Perú muestra un notorio crecimiento, el cual se evidencia en las alentadoras cifras para los siguientes años, así como en muchas oportunidades a futuro. En tal contexto, en este trabajo se presenta un Plan de Marketing que, al ser llevado a cabo por el Estado peruano a través de PROMPERÚ, mostrará las bondades de la cocina nacional a turistas chilenos y ecuatorianos. Con ello se logrará que el turismo gastronómico limeño crezca. A...

  11. A Reconceptualization of the Marketing Mix: Using the 4 C's To Improve Marketing Planning in Higher Education.

    Science.gov (United States)

    Wasmer, D. J.; Williams, James R.; Stevenson, Julie

    1997-01-01

    Higher education institutions have increasingly adopted marketing principles to achieve institutional objectives. However, direct application of the traditional marketing mix as characterized by four P's (product, price, place, promotion) can be problematic. A reconceptualization of the marketing mix applies four C's: concept (mix of goods and…

  12. Uranium market activity

    International Nuclear Information System (INIS)

    Combs, G.F. Jr.; Patterson, J.A.

    1978-01-01

    Net additional uranium procurement over the past year and a half has been very low. While 1977 procurement from domestic sources was low in a historical sense, there was a net reduction during the first half of 1978. New sales commitments by domestic producers to foreign buyers exceeded new purchase commitments by domestic buyers from foreign sources in 1976 and 1977, and available data indicate this difference is widening in 1978. The net reduction in and rescheduling of 1978 to 1985 delivery commitments from domestic producers is understandable in light of changing demands. Supply seems more than adequate to meet demand through 1985, though it will depend on utility inventory policy, imports--exports, and expansion of domestic supply. Producer material for sale and planned expenditures indicate aggressive expansion plans. Average contract prices and base prices in market price contracts increased slightly from January to July 1978. Average base prices are about 2 to 2 1/2 times the average contract prices. The average price settlement of market price contracts for 1978 delivery as of July declined from the level reported in January. Average market price settlements for 1979 delivery show an increase of 2% over those for 1978

  13. Improved cost–benefit analysis for market-based transmission planning, a European perspective

    International Nuclear Information System (INIS)

    Papaemmanouil, A.; Bertling Tjernberg, L.; Tuan, L.A.; Andersson, G.

    2013-01-01

    This paper addresses the problem of transmission planning in interconnected power systems under the uncertainty of future generation parks and fast varying marginal production costs. The decision maker has to consider many different aspects during the definition of different transmission planning strategies that sometimes might even be contradicting. Major contributions are the incorporation of energy policy measurements in the evaluation process of candidate transmission plans and the inclusion of short- and long-term uncertainties. The proposed methodology, so-called C-TRAP, is based on a semi-dynamic heuristic approach that solves the social welfare maximization problem for several discrete steps considering different preferences for energy policy and transmission network reinforcements. The flexibility provided through the heuristic analysis is very important for decision makers in the new uncertain environment in power systems. - Highlights: • Consideration of environmental policy in the decision of transmission expansion plans. • Semi-dynamic heuristic approach including societal, economic and availability standards. • Market-based approach using nodal pricing. • The amount of reduced unserved load is not equal to the amount of capacity increase of a line. • Less environmental costs lead usually to higher congestion costs due to overly power trading

  14. The effect of provider control of Blue Shield plans on health care markets.

    Science.gov (United States)

    Arnould, R J; DeBrock, L M

    1985-07-01

    Blue Shield plans often are granted regulatory advantages by the states in which they operate. Run efficiently, such not-for-profit firms should use these lower costs to eliminate their less advantaged rivals, the commercial insurers. However, these higher-cost commercial providers have been able to offer insurance coverage at prices competitive with the Blues, as evidenced by the fact that Blue plans have, on average, less than 50 percent market share. Similar prices with lower overall costs implies that economic rents are being earned, rents which a not-for-profit firm cannot distribute to owners. In this paper we argue that when there are competing goals among the groups controlling the Blue Shield plans, the different possible "uses" of the regulatory advantage become endogenously determined, necessitating the use of simultaneous equation estimation. Testing this model we find the major effect of doctor-control of Blue Shield plans is to raise doctors' fees while lowering the amount of rents captured by both consumers and administrators.

  15. Boards: Independent and Committed Directors?

    OpenAIRE

    Christophe Volonté

    2011-01-01

    Regulators, proxy advisors and shareholders are regularly calling for independent directors. However, at the same time, independent directors commonly engage in numerous outside activities potentially reducing their time and commitment with the particular firm. Using Tobin's Q as an approximation of market valuation and controlling for endogeneity, our empirical analysis reveals that neither is independence positively related to firm performance nor are outside activities negatively related t...

  16. Strategic energy planning: Modelling and simulating energy market behaviours using system thinking and systems dynamics principles

    International Nuclear Information System (INIS)

    Papageorgiou, George Nathaniel

    2005-01-01

    In the face of limited energy reserves and the global warming phenomenon, Europe is undergoing a transition from rapidly depleting fossil fuels to renewable unconventional energy sources. During this transition period, energy shortfalls will occur and energy prices will be increasing in an oscillating manner. As a result of the turbulence and dynamicity that will accompany the transition period, energy analysts need new appropriate methods, techniques and tools in order to develop forecasts for the behaviour of energy markets, which would assist in the long term strategic energy planning and policy analysis. This paper reviews energy market behaviour as related to policy formation, and from a dynamic point of view through the use of ''systems thinking'' and ''system dynamics'' principles, provides a framework for modelling the energy production and consumption process in relation to their environment. Thereby, effective energy planning can be developed via computerised simulation using policy experimentation. In a demonstration model depicted in this paper, it is shown that disasters due to attractive policies can be avoided by using simple computer simulation. (Author)

  17. Planning Oil Prices In The World Market And Preventive Policies In Energy Sector Of Iran

    International Nuclear Information System (INIS)

    Raees Dana, Fariborz

    1999-01-01

    The planning of oil prices in the world can not be analyzed by means of the market-competition theory or the game theory. The current prices seem to be influenced greatly by large energy consuming industries of developed countries, oil producing corporations and cartels, and oil productions outside of OPEC. There is a lack of necessary long term policies and planning so that drastic changes in market prices can be avoided. The goal of this paper is to suggest new policies by means of discussing in following issues: 1.Initiating some form of a financial support for OPEC with the necessary follow up. 2. Utilization of oil income in sectors organized to have the least susceptibility against income loss and the lowest impact on other sectors. 3. Reducing of oil production level in the local and global framework and starting in industrialization process. 4. Replacement of oil with natural gas at a faster rate. 5. improving the oil industry infrastructure for lowering production costs and increasing variety in products in light of country economic policies and occupational strategies. 6. Imposing self-reliance on development of oil-production technology

  18. A marketing plan for health care in the financial district of San Francisco.

    Science.gov (United States)

    Evans, S

    1987-01-01

    The development of a corporate health marketing program for the Medical Pavilion was based on three assumptions. 1. Medical Pavilion will contribute positively to health care cost containment for employers by providing convenient, quality medical care which will help to reduce employee time lost from work due to physician visits, and through health screening, early diagnosis, and out-patient procedures, decrease unnecessary hospitalization. 2. The level of awareness among chief executive officers, benefits directors, corporate medical directors, and employees will be positively related to utilization of health services at the Medical Pavilion. 3. The Medical Pavilion will be organized on a private practice model; although special programs related to employer coverage and specific benefits may be considered separately. The recommended goals of the corporate health program of the Medical Pavilion were as follows: 1. To develop demographic profiles based on current utilization of medical services in a random sample to corporations in the Financial District. 2. To design a survey of corporate leadership to determine a needs assessment strategy for the development of preventive health services programs to be offered at the Medical Pavilion. 3. To select an advertising and public relations agency; and determine the marketing bridges, for the first year and the following five year period. 4. To evaluate effectiveness of the corporate health marketing plan referral data collected through the Management Information System to be established at the Medical Pavilion.

  19. Diseño plan de marketing estratégico caso: Hotel-Restaurante El Castillo

    OpenAIRE

    García Merino, Elena

    2013-01-01

    Diseño de un plan de marketing estratégico para un establecimiento hotelero y de restauración de nueva creación en un entorno único, un castillo medieval. En este plan se realiza un estudio del mercado y del entorno y el plan de acción con objetivos y estrategias específicas, la ejecución y control de éste Grado en Turismo

  20. A Project to Develop a Marketing Plan for Dwight David Eisenhower Health Service Region by Audit

    Science.gov (United States)

    1991-04-01

    96 - 128 A: Market research format B: Market research format C: Research strategies D: Marketing mix strategy variables E...activities appropriately. Kotler and Clarke (1987), and Rowland and Rowland (1984) have provided parallel analyses of the marketing mix (service...price, place, and promotion) and marketing process relationship. With knowledge of the marketing mix , military hospital management can use these four

  1. The Effects of the Working on the Work Framework, an Action Plan for Teachers, on Student Engagement, Teacher Commitment, and Academics

    Science.gov (United States)

    Harless, Laurie Christenberry

    2010-01-01

    This study addressed the implementation of the Working on the Work (WOW) framework in an elementary school in Northwest Georgia. The researcher examined the effectiveness of the WOW framework on teacher commitment, teacher training, student engagement, and student achievement. The researcher used quantitative and qualitative research methods to…

  2. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  3. Competency management: Balancing between commitment and control

    OpenAIRE

    Heinsman, Hanneke; de Hoogh, Annebel H. B.; Koopman, Paul L.; van Muijen, Jaap J.

    2006-01-01

    This study investigated the relationships between commitment and control approaches and the use of competency management by adopting the theory of planned behavior. Questionnaires were filled out by 43 human resource experts working in different organizations. We expected components of the theory of planned behavior to mediate the relationship between commitment and control approaches and the use of competency management (behavior). Regression analysis showed that perceived behavioral control...

  4. Mitigating global warming: traditional versus alternative approaches in a planning versus a market context

    Energy Technology Data Exchange (ETDEWEB)

    Olerup, Brita [Royal Inst. of Technology, Dept. of Industrial Economics and Management, Stockholm (Sweden)

    2002-06-01

    Economic efficiency tends to be an important argument when different means of environmental control are assessed and suggested. Considering that the most cost-efficient means are not the ones most frequently chosen and used, some other qualities seem to play an equally important role. I use findings from organisational theory and negotiation theory to better understand what is concealed in the black-box of decision-making and implementation. My empirical material consists of case studies of four different means of environmental control used in Sweden during the 1990s to mitigate the threat of global warming. These are an environmental tax, a licensing trial, municipal energy planning, and technology procurement. Each represents a particular discipline (economic, legal, physical planning, or technological) in which a context (planning or market) and an approach (traditional relay race or alternative process-oriented) are combined. Although each means has its particular niche, some qualities stand out as superior. Such means need to be divisible in space as well as in time. It is then easier to get started. Since it is just as easy to deviate from, rather than adhere to, the predetermined course after a while, some incentive must be given to the person in charge of implementation. In other words, the classic proverb of using sticks and carrots is still valid although it is not always taken to heart and practised. (Author)

  5. Postmarket Requirements and Commitments

    Data.gov (United States)

    U.S. Department of Health & Human Services — Provides information to the public on postmarket requirements and commitments. The phrase postmarket requirements and commitments refers to studies and clinical...

  6. PRACTICAL MODEL OF STRATEGIC MARKETING PLAN FOR MICRO AND SMALL TRANSFORMATION COMPANIES IN LAGOS DE MORENO, JALISCO

    Directory of Open Access Journals (Sweden)

    Edith Ariadna Lozano-González

    2017-07-01

    Full Text Available A plan is designed to increase reaction capacity and leads the manager to a more in-depth knowledge of the company's own reality. The strategic marketing plan has as its fundamental purpose to express clearly and systematically the variables chosen by the company, these variants must be translated into decisions and programs of actions. The designed model is pragmatic, simple and adaptable for micro and small transformation companies that initiate in the strategic marketing planning, with the purpose of habituating them in planning and to increase the reaction capacity that favors their commercial life. This model is based on a documentary research that collects and analyzes the different processes of strategic marketing planning by different authors, developing a methodology for the micro and small entrepreneur. The model is a sheet that describes the points on which a micro and small transformation company identifies opportunity areas based on information feedback generated from the internal microenvironment and external macroenvironment. The sheet is a design inspired by the CANVAS business model that covers six areas that reflects the logic of a strategic planning process based on the marketing mix.

  7. Is City Marketing Opposed to Urban Planning? The Elaboration of a Pilot City Marketing Plan for the Case of Nea Ionia, Magnesia, Greece

    OpenAIRE

    Deffner, Alex; Metaxas, Theodoros

    2006-01-01

    The role of city marketing has been increasingly important in Europe. Today it has become a necessity with regard to the processes of global competition of cities, tourist attraction, urban management, city branding and urban governance. Many European cities support their competitiveness through cultural and tourism development. In addition, the majority of the implemented city marketing policies relate with culture and tourism. City marketing has faced many criticisms, the main one being tha...

  8. Career Commitment in Nursing.

    Science.gov (United States)

    Gardner, Diane L.

    1992-01-01

    A longitudinal, repeated-measures descriptive survey used to measure career commitment and its relationship to turnover and work performance in 320 newly employed registered nurses at one hospital found that career commitment is not a stable phenomenon. The direct association between career commitment and turnover and with job performance is weak.…

  9. Small Business Commitment | NREL

    Science.gov (United States)

    Small Business Commitment Small Business Commitment Central to NREL's mission is our commitment to small business through a comprehensive and mature outreach program that combines proven techniques with the latest technology and best business practices. For More Information Contact Us Please email Rexann

  10. Practical Relativistic Bit Commitment

    NARCIS (Netherlands)

    Lunghi, T.; Kaniewski, J.; Bussières, F.; Houlmann, R.; Tomamichel, M.; Wehner, S.D.C.; Zbinden, H

    2015-01-01

    Bit commitment is a fundamental cryptographic primitive in which Alice wishes to commit a secret bit to Bob. Perfectly secure bit commitment between two mistrustful parties is impossible through an asynchronous exchange of quantum information. Perfect security is, however, possible when Alice and

  11. Generation Expansion Planning in pool market: A hybrid modified game theory and improved genetic algorithm

    International Nuclear Information System (INIS)

    Shayanfar, H.A.; Lahiji, A. Saliminia; Aghaei, J.; Rabiee, A.

    2009-01-01

    Unlike the traditional policy, Generation Expansion Planning (GEP) problem in competitive framework is complicated. In the new policy, each Generation Company (GENCO) decides to invest in such a way that obtains as much profit as possible. This paper presents a new hybrid algorithm to determine GEP in a Pool market. The proposed algorithm is divided in two programming levels: master and slave. In the master level a Modified Game Theory (MGT) is proposed to evaluate the contrast of GENCOs by the Independent System Operator (ISO). In the slave level, an Improved Genetic Algorithm (IGA) method is used to find the best solution of each GENCO for decision-making of investment. The validity of the proposed method is examined in the case study including three GENCOs with multi-type of power plants. The results show that the presented method is both satisfactory and consistent with expectation. (author)

  12. Plan de marketing turístico de Penáguila

    OpenAIRE

    HERRERIAS BLANES, ADRIAN

    2016-01-01

    [ES] El proyecto se orienta a la elaboración de un Plan de Marketing turístico de la Población de Penáguila. Hoy en día e históricamente, el turismo es un importante motor económico y de desarrollo a nivel mundial. Es un sector a tener muy en cuenta tanto por los gobiernos como por las empresas ya que de su incentivación depende el empleo de millones de personas y los ingresos y beneficios de muchas empresas y comunidades. Para llevarlo a cabo, se realizará un análisis externo e interno de...

  13. Generation expansion planning in Pool market: A hybrid modified game theory and particle swarm optimization

    International Nuclear Information System (INIS)

    Moghddas-Tafreshi, S.M.; Shayanfar, H.A.; Saliminia Lahiji, A.; Rabiee, A.; Aghaei, J.

    2011-01-01

    Unlike the traditional policy, Generation Expansion Planning (GEP) problem in competitive framework is complicated. In the new policy, each GENeration COmpany (GENCO) decides to invest in such a way that obtains as much profit as possible. This paper presents a new hybrid algorithm to determine GEP in a Pool market. The proposed algorithm is divided in two programming levels: master and slave. In the master level a modified game theory (MGT) is proposed to evaluate the contrast of GENCOs by the Independent System Operator (ISO). In the slave level, a particle swarm optimization (PSO) method is used to find the best solution of each GENCO for decision-making of investment. The validity of the proposed method is examined in the case study including three GENCOs with multi-types of power plants. The results show that the presented method is both satisfactory and consistent with expectation.

  14. Delivering market-based access to clean cooking fuel for displaced populations the Kigoma region, Tanzania: a business plan

    DEFF Research Database (Denmark)

    Rivoal, Morgane; Haselip, James Arthur

    the relatively high financial and non-financial costs of woodfuel and charcoal use in the camp, which in turn is a function of the size and profile of the camp. Where there is a willingness to pay (WTP) for any given good or service, but where the market is constrained in meeting this demand (such...... as in a refugee camp), there is a need for an intervention to create a market. This market creation plan is the outcome of various discussions with key stakeholders which took place between November 2017 and January 2018, the full list is presented in section 7. It intends to give a clear picture...... of the opportunities and challenges, along with the different options available to developing a market for LPG in the Kigoma region. The aims and intended outcomes of the LPG market creation programme support the Tanzanian government's ambition to scale up the use of LPG across the nation. In the context...

  15. Planning operations before market launch for balancing time-to-market and risks in pharmaceutical supply chains

    DEFF Research Database (Denmark)

    Hansen, Klaus Reinholdt Nyhuus; Grunow, Martin

    2015-01-01

    Shorter product life cycles and the resulting increase in new product introductions boost the importance of product launch operations. In the pharmaceutical sector, product launch operations are of particular importance, as companies seek to reduce time-to-market to better exploit patent protection....... Large volumes of product need to be ready to fill the downstream supply chain immediately at market launch. Building up the required inventory is, however, connected to several risks. In addition to the risk associated with the lack of demand information for a new product, there are several risks unique...... to the pharmaceutical sector. After approval by central authorities such as the FDA or EMA, a new drug still needs to receive market authorization, which is in most cases granted by some local authorities – in Europe, for example, by more than 30 national and regional bodies. The duration of these different market...

  16. Market Reaction to the Approval of Stock Option Plans: an Event Study of Bovespa Listed Companies

    Directory of Open Access Journals (Sweden)

    Fernanda Finotti Cordeiro Perobelli

    2009-07-01

    Full Text Available This paper aims to verify market reactions to Employee Stock Options Plans (ESOP proposals and awards in the Brazilian Stock Exchange from July 1994 to March 2007. In order to achieve such objective, event studies methodology was applied and the original sample (comprised by all companies that adopted ESOP during the survey period was divided according to employees’ eligibility to ESOP and CEOs bargain power. Using non-parametric tests (Sign Test e Wilcoxon Rank Sum Test, we could verify that announcements of ESOP proposals and ESOP awards were not related to positive abnormal returns. As the opposite, returns around those announcements dates were negatives, in general. Such pattern could be explained by some theoretical consequences of ESOP plans: increase in the CEOs risky behavior, constrains in the dividend policy and CEOs opportunistic behavior by managing the timing of their voluntary disclosures around stock option awards. We also found evidences suggesting that employees´ eligibility is related to abnormal returns. When all employees are awarded, returns are even more negative. Possible explanations are indirect costs of capital pulverization and increase in the companies cost of capital due to the ESOP. Our findings suggest that an ESOP adoption in a poor governance environment can increase agency problems, instead of aligning CEOs and shareholders interests.

  17. A decision support system for generation expansion planning in competitive electricity markets

    International Nuclear Information System (INIS)

    Pereira, Adelino J.C.; Saraiva, Joao Tome

    2010-01-01

    This paper describes an approach to address the generation expansion-planning problem in order to help generation companies to decide whether to invest on new assets. This approach was developed in the scope of the implementation of electricity markets that eliminated the traditional centralized planning and lead to the creation of several generation companies competing for the delivery of power. As a result, this activity is more risky than in the past and so it is important to develop decision support tools to help generation companies to adequately analyse the available investment options in view of the possible behavior of other competitors. The developed model aims at maximizing the expected revenues of a generation company while ensuring the safe operation of the power system and incorporating uncertainties related with price volatility, with the reliability of generation units, with the demand evolution and with investment and operation costs. These uncertainties are modeled by pdf functions and the solution approach is based on Genetic Algorithms. Finally, the paper includes a Case Study to illustrate the application and interest of the developed approach. (author)

  18. A decision support system for generation expansion planning in competitive electricity markets

    Energy Technology Data Exchange (ETDEWEB)

    Pereira, Adelino J.C. [Departamento de Engenharia Electrotecnica, Instituto Superior de Engenharia de Coimbra, Instituto Politecnico de Coimbra, Rua Pedro Nunes, 3030-199 Coimbra (Portugal); Saraiva, Joao Tome [INESC Porto and Departamento de Engenharia Electrotecnica e Computadores, Faculdade de Engenharia da Universidade do Porto, Campus da FEUP, Rua Dr. Roberto Frias, 4200-465 Porto (Portugal)

    2010-07-15

    This paper describes an approach to address the generation expansion-planning problem in order to help generation companies to decide whether to invest on new assets. This approach was developed in the scope of the implementation of electricity markets that eliminated the traditional centralized planning and lead to the creation of several generation companies competing for the delivery of power. As a result, this activity is more risky than in the past and so it is important to develop decision support tools to help generation companies to adequately analyse the available investment options in view of the possible behavior of other competitors. The developed model aims at maximizing the expected revenues of a generation company while ensuring the safe operation of the power system and incorporating uncertainties related with price volatility, with the reliability of generation units, with the demand evolution and with investment and operation costs. These uncertainties are modeled by pdf functions and the solution approach is based on Genetic Algorithms. Finally, the paper includes a Case Study to illustrate the application and interest of the developed approach. (author)

  19. International uranium market

    International Nuclear Information System (INIS)

    Neff, T.L.; Jacoby, H.D.

    1980-12-01

    Discussed in this report are 1) how one might think about uranium demand, resources and supply, 2) how producers and consumers see the market and are likely to behave, including specifics about export and import commitments, and 3) how these actors are brought together in the international market. The general conclusion is that much of current anxiety about future uranium supply results primarily from a brief but difficult period in the mid- to late-1970's; and that current conditions and trends are favorable (at least to consumers) that there is now little basis for concern. Inventories contractual positions and producer commitments--when compared with realistic (or even unrealistic) demand estimates--imply a buyer's market for at least the next decade. The result will be considerable increases in market flexibility and resilience to shock, and real prices that are low relative to those of the past few years. There is a need to reconsider assumptions about desired directions of technological development, for many current programs were planned in an era of pessimism about uranium supply and process. Similar questions must be raided about nonproliferation policies that depend on some level of control of fuel supplies by the industrial nations. With a soft and more diversified uranium market, leverage that may have existed in the past is rapidly being eroded. Finally, as world prices turn soft, there may be significant problems created for U.S. uranium producers, who have relatively high costs in relation to several large-scale foreign suppliers

  20. Towards an understanding of marketing planning practices in indigenous small firms in the electronics sector in the republic of Ireland

    OpenAIRE

    Ennis, Sean

    1997-01-01

    This thesis examines the role which marketing plays in the planning process of small indigenous companies in the electronics sector in the Republic of Ireland. In particular it attempts to identify the main influencing factors which shape the particular approach adopted by such firms. The research involved a comprehensive review of the literature on small business policy in Ireland, entrepreneurship, growth and the small firm, and also strategy and planning. A pluralistic approach to the ...

  1. TRICARE Marketing

    Science.gov (United States)

    1999-10-21

    definitive. It stated that: Marketing is much more than advertising or promotion materials. Marketing is a foundation for building a business strategy ; it...objectives, and strategies for marketing TRICARE. However, the Director provided the plan for information; none of the recipients of the plan were...overarching goal and extensively in the marketing strategies section. Specifically, the Marketing Plan states that strategies employed to accomplish

  2. Increasing Social Media Engagement through a Digital Marketing Plan. Case: Plootu

    OpenAIRE

    Koskinen, Saku

    2016-01-01

    The importance of mastering digital marketing in companies’ marketing mix is increasing and expertise in the field is still developing. Digital marketing provides tools to facilitate more targeted and cost-efficient marketing. Not only can marketing teams reach customers all over the world but they can also communicate, interact and engage with them. The objective of this project-based thesis was to increase social media engagement, brand awareness and reach new audiences in social media ...

  3. Planning the Marketing Strategy. PACE Revised. Level 3. Unit 6. Research & Development Series No. 240CB6.

    Science.gov (United States)

    Ashmore, M. Catherine; Pritz, Sandra G.

    This individualized, competency-based unit on planning marketing strategy, the sixth of 18 modules, is on the third level of the revised Program for Acquiring Competence in Entrepreneurship (PACE). Intended for the advanced secondary and postsecondary levels and for adults wanting training or retraining, this unit, together with the other…

  4. Planning the Marketing Strategy. PACE Revised. Level 1. Unit 6. Research & Development Series No. 240AB6.

    Science.gov (United States)

    Ashmore, M. Catherine; Pritz, Sandra G.

    This lesson on planning a marketing strategy, the sixth in a series of 18 units, is part of the first level of a comprehensive entrepreneurship curriculum entitled: A Program for Acquiring Competence in Entrepreneurship (PACE). (Designed for use with secondary students, the first level of PACE introduces students to the concepts involved in…

  5. Planning the Marketing Strategy. PACE Revised. Level 2. Unit 6. Research & Development Series No. 240BB6.

    Science.gov (United States)

    Ashmore, M. Catherine; Pritz, Sandra G.

    This unit on planning marketing strategy for a small business, the sixth in a series of 18 modules, is on the second level of the revised PACE (Program for Acquiring Competence in Entrepreneurship) comprehensive curriculum. Geared to advanced secondary and beginning postsecondary or adult students, the modules provide an opportunity to learn about…

  6. Increasingly artful. Applying commercial marketing communication techniques to family planning communication.

    Science.gov (United States)

    Williams, J R

    1992-08-01

    Family planning (FP) and social marketing messages must utilize the rules concerning artfulness developed in the private sector for effective communication in the mass media around the world. They have to compete for the attention of television program viewers accustomed to receiving hundreds of 30-second messages. There are some rules essential to any effective communication program: 1) Command attention. In the US over 1350 different mass media messages vie for attention every single day. FP messages are sensitive, but dullness and passivity is not a requisite. 2) Clarify the message, and keep it simple and direct. Mixed messages equal less effective communication. 3) Communicate a benefit. Consumers do not only buy products, they buy expectations of benefits. 4) Consistency counts. The central message should remain consistent to allow the evaluation of its effectiveness, but execution should vary from time to time and medium to medium. 5) Cater to the heart and the head. Effective communication offers real emotional values. 6) Create trust. Words, graphics, sounds, and casting in the campaign should support 1 central key promise to a single prime prospect. 7) Call for action. Both commercial and social marketing campaigns can calculate results by quantifiable measurement of sales (of condoms) transactions (the number of IUD insertions), floor traffic (clinic visits), attitude shifts, and behavior change. The PRO-PATER Vasectomy Campaign of 1988 in Sao Paulo, Brazil successfully used the above rules for effective communication. During the 1st 2 months of the campaign, phone calls increased by over 300%, new clients by 97%, and actual vasectomies performed by 79%.

  7. Managing the Planned Cessation of a Global Supply Market: Lessons Learned From the Global Cessation of the Trivalent Oral Poliovirus Vaccine Market.

    Science.gov (United States)

    Rubin, Jennifer; Ottosen, Ann; Ghazieh, Andisheh; Fournier-Caruana, Jacqueline; Ntow, Abraham Kofi; Gonzalez, Alejandro Ramirez

    2017-07-01

    The Polio Eradication and Endgame Strategic Plan 2013-2018 calls for the phased withdrawal of OPV, beginning with the globally synchronized cessation of tOPV by mid 2016. From a global vaccine supply management perspective, the strategy provided two key challenges; (1) the planned cessation of a high volume vaccine market; and (2) the uncertainty of demand leading and timeline as total vaccine requirements were contingent on epidemiology. The withdrawal of trivalent OPV provided a number of useful lessons that could be applied for the final OPV cessation. If carefully planned for and based on a close collaboration between programme partners and manufacturers, the cessation of a supply market can be undertaken with a successful outcome for both parties. As financial risks to manufacturers increase even further with OPV cessation, early engagement from the cessation planning phase and consideration of production lead times will be critical to ensure sufficient supply throughout to achieve programmatic objectives. As the GPEI will need to rely on residual stocks including with manufacturers through to the last campaign to achieve its objectives, the GPEI should consider to decide on and communicate a suitable mechanism for co-sharing of financial risks or other financial arrangement for the outer years. © The Author 2017. Published by Oxford University Press for the Infectious Diseases Society of America.

  8. Marketing strategy and action plan for the development of the Canadian off-grid photovoltaic market : fin al report

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-09-01

    A study was conducted to address the following strategic issues regarding the market development of photovoltaics (PV) in Canada: (1) to which type of market should PV products and services be promoted, (2) what is the level of demand for the various PV applications, (3) what constitutes quality and value to the users, (4) what barriers exist with respect to the use of PV technology, (5) which applications and product areas should be emphasized in the development, (6) what would be the best pricing strategy, (7) what types of financial incentives should be offered, and (8) what would be an effective promotional strategy. Information was collected via telephone discussions and was then transferred to an electronic database. The types of market that were included in this survey were remote homes and cottages, telecommunications, broadcasting, parks, and the oil and gas industry. The findings of the key applications for each of these market sectors were then presented. The applications varied from back-up power systems for houses, main household power systems for water pumping, lights and telephones, power supply at construction sites, and power supply for camping. The types of units available include stand-alone PV systems as well as PV-hybrid generators including PV-gas, or PV-diesel. A majority of participants in the survey suggested they would be willing to trade their existing generators for a PV or PV-hybrid system if it were offered at a reasonable price. PV/PV-hybrid systems are reliable, technologically proven, environmentally friendly, and offer a cost-effective fuel supply. tabs., figs.

  9. A New View at the Planning Marketing Popular Products: Exploratory Study Electronics Sector with Companies in Brazil.

    Directory of Open Access Journals (Sweden)

    Evange Elias Assis

    2015-06-01

    Full Text Available The increased consumption of appliance and electronic products by lower-income population represented a growth opportunity for companies in the sector. The overall objective of this paper is to investigate how appliance and electronic product manufacturers draw up their marketing planning for low-end products. An exploratory approach was taken in this study, comprising the literature review and the empirical research which was conducted in two stages by combining the qualitative and quantitative approaches. The study group comprised companies affiliated with National Association of Appliance and Electronic Product Manufacturers (ELETROS. Results indicate that in 87.5% of cases the marketing planning focuses on the product. The companies are concerned to differentiate the low-end products on the market mainly by design (87.5% and innovation (62.5%. Within this context, it seems that the opportunity for growth of the appliance and electronic product companies can be boosted when implementing specific marketing planning for low-end products. Innovation is needed in all processes from project design of the product to its distribution. 

  10. Biotechnologie : marchés et engagement des sociétés pétrolières Biotechnology: Markets and Commitments of Oil Companies

    Directory of Open Access Journals (Sweden)

    Torck B.

    2006-11-01

    'aspect catalyse, les biocarburants, et certaines se lancent dès maintenant dans le génie génétique. L'institut Français du Pétrole a démarré dans les années 60 un programme en biotechnologie et dispose de moyens pour développer des procédés depuis les études de base jusqu'au stade industriel. La plate-forme de Soustons, créée par la GIE ASCAF en 1985, possède des équipements (Machine Stake-Technip, fermenteurs de 50 m3. . . permettant le développement de projets très variés de biotechnologie. Interest in biotechnologies has increased as the result of the development, after 1975, of techniques based on genetic engineering (rDNA, fusion. Altough forecasts are difficult in this new and rapidly expanding field, the world market for biotechnologies could reach $150 billion in the year 2000, including 40 to 60% for the health, farming and food sectors. Other sectors are also concerned, such as environment, energy, bioengineering (bioreactors, immobilized enzymes, membranes, chromatography, etc. and chemistry. From the economic standpoint, biotechnologies are better suited for the production of high value-added substances than heavy-tonnage products. Products undergoing extensive development are enzymes, amino acids, biopolymers, etc. For heavier-tonnage products, biotechnologicaI routes come up against economic realities, and in particular against the comparative prices of oil and grain or sugar. Processes that are not profitable for the time being have recently been developed for products such as acrylamide, propylene oxide, hydroquinone, nylon, polyphenylene and diacids. The United States is maintaining its leadership. Japan is on the verge of catching up, while the European model is characterized by difficulties of transferral to industry. The leading chemical firms such as Rhône-Poulenc and Imperial Chemical Industries (ICI already have a long past in biotechnologies, but others such as Monsanto, Du Pont and Mitsubishi have recently entered the field. An

  11. Fuels planning: science synthesis and integration; economic uses fact sheet 07: markets and log prices

    Science.gov (United States)

    Rocky Mountain Research Station USDA Forest Service

    2004-01-01

    Markets and prices for logs vary widely across the West, fluctuating from place to place in response to regional variables and hauling costs. This fact sheet discusses those variables, locality of log markets, markets for low-value logs, and caveats to consider when using My Fuel Treatment Planner.

  12. A Study on Market-based Strategic Procurement Planning in Convergent Supply Networks

    Science.gov (United States)

    Opadiji, Jayeola Femi; Kaihara, Toshiya

    We present a market-based decentralized approach which uses a market-oriented programming algorithm to obtain Pareto-optimal allocation of resources traded among agents which represent enterprise units in a supply network. The proposed method divides the network into a series of Walrsian markets in order to obtain procurement budgets for enterprises in the network. An interaction protocol based on market value propagation is constructed to coordinate the flow of resources across the network layers. The method mitigates the effect of product complementarity in convergent network by allowing for enterprises to hold private valuations of resources in the markets.

  13. Packaging of Sin Goods - Commitment or Exploitation?

    DEFF Research Database (Denmark)

    Nafziger, Julia

    to such self-control problems, and possibly exploit them, by offering different package sizes. In a competitive market, either one or three (small, medium and large) packages are offered. In contrast to common intuition, the large, and not the small package is a commitment device. The latter serves to exploit...

  14. 78 FR 18974 - Increasing Market and Planning Efficiency Through Improved Software; Notice of Technical...

    Science.gov (United States)

    2013-03-28

    ...) Stochastic modeling for unit commitment and operating reserves: Given the difficulty in formulating and... transmission operators optimize only a small number of transmission switch positions. It is less clear whether... advances made since last year's conference and provide context for any proposals or presentations on best...

  15. 76 FR 31647 - Joint Industry Plan; Notice of Filing of a National Market System Plan to Address Extraordinary...

    Science.gov (United States)

    2011-06-01

    ... MSCI Hong Kong Index Fund. EWI iShares MSCI Italy Index Fund. EWJ iShares MSCI Japan Index Fund. EWK i... Plan Not applicable. H. Terms and Conditions of Access Section II(C) of the proposed Plan provides that... May 6, 2010, staff of the Commission and the SROs have been working on a variety of initiatives to...

  16. Canada's commitment to nuclear technology

    International Nuclear Information System (INIS)

    Stewart, Murray J.

    1998-01-01

    This paper gives a broad update on all facets of the Canadian nuclear industry and demonstrates Canada's continuing commitment to nuclear technology. Canada has developed a global leadership position in nuclear technology for power generation, uranium production and isotope supply. This commitment is being further enhanced by successes in international markets with Candu technology, new uranium mine developments in our province of Saskatchewan, and expanding isotope capabilities including the construction of two new production reactors. Korea's economy is benefiting through collaboration with Canada's leading nuclear companies, both in Korea and Canada. These collaborations have the potential to expand considerably with the implementation of the Kyoto Framework Convention on Climate Change and the anticipated increased demand for new nuclear power generation installations in all major global markets. Much has been publicized about the situation surrounding Ontario Hydro Nuclear and its nuclear recovery program. This paper gives the background and highlights the actions within Ontario and Ontario Hydro designed to ensure the long term recovery of all twenty nuclear units in Ontario. The presentation at the conference will bring the audience completely up-to-date on recent events. (author)

  17. Trust, Commitment and Competitive Advantage in SMEs Export Performance

    Directory of Open Access Journals (Sweden)

    Md Daud Ismail

    2017-04-01

    Full Text Available The entry of small businesses into international markets has intensified. However, despite the growing presence of small businesses in international markets, studies into their international behavior, particularly regarding the effect of international relationships on international outcomes, remain limited. This study investigates the cross-border relationships of Small and Medium Enterprises (SMEs by examining the effects of the dimensions of the key relationship on the competitive advantage and performance of SMEs in export markets. These dimensions include trust and commitment. Results indicate that trust is significantly related to commitment and export performance. Commitment is positively related to competitive advantage but not to export performance. Trust affects competitive advantage through commitment. The effect of commitment on export performance is mediated by competitive advantage. The methodology and results are presented. The conclusion, implications, and limitations of this study are also discussed.

  18. Brand Attachment to Specific Technology, Means Efficacy, and Organizational Commitment

    Science.gov (United States)

    McReynolds, Kevin V.

    2010-01-01

    This study was exploratory in nature and examined the organizational commitment (dependent variable) impact of evangelistic marketing and training efforts. There was sufficient evidence from the practitioner press that many technology companies have adopted an evangelism marketing approach. This marketing method seeks to create attachments to…

  19. Commitment Without Marriage

    Science.gov (United States)

    Reczek, Corinne; Elliott, Sinikka; Umberson, Debra

    2011-01-01

    The majority of Americans will marry in their lifetimes, and for many, marriage symbolizes the transition into long-term commitment. However, many Americans cannot legally marry. This article analyzes in-depth interviews with gays and lesbians in long-term partnerships to examine union formation and commitment-making histories. Using a life course perspective that emphasizes historical and biographical contexts, the authors examine how couples conceptualize and form committed relationships despite being denied the right to marry. Although previous studies suggest that commitment ceremonies are a way to form same-sex unions, this study finds that because of their unique social, historical, and biographical relationship to marriage and ceremonies, long-term same-sex couples do not follow normative commitment-making trajectories. Instead, relationships can transition more ambiguously to committed formations without marriage, public ceremony, clear-cut act, or decision. Such an understanding of commitment making outside of marriage has implications for theorizing alternative forms of union making. PMID:21814298

  20. Marketing Reference Services.

    Science.gov (United States)

    Norman, O. Gene

    1995-01-01

    Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and…

  1. A Marketing Case History Profile

    Science.gov (United States)

    Weirick, Margaret C.

    1978-01-01

    A current marketing plan from Temple University illustrates many marketing techniques, including those dealing with enrollment objectives, market objectives, demographic characteristics of Temple students, market share analysis, and the marketing plan. Specific guidelines are provided. (LBH)

  2. Growth and variability in health plan premiums in the individual insurance market before the Affordable Care Act.

    Science.gov (United States)

    Gruber, Jonathan

    2014-06-01

    Before we can evaluate the impact of the Affordable Care Act on health insurance premiums in the individual market, it is critical to understand the pricing trends of these premiums before the implementation of the law. Using rates of increase in the individual insurance market collected from state regulators, this issue brief documents trends in premium growth in the pre-ACA period. From 2008 to 2010, premiums grew by 10 percent or more per year. This growth was also highly variable across states, and even more variable across insurance plans within states. The study suggests that evaluating trends in premiums requires looking across a broad array of states and plans, and that policymakers must examine how present and future changes in premium rates compare with the more than 10 percent per year premium increases in the years preceding health reform.

  3. The Leap of a Provincial SME into the Global Market Using E-commerce: The Success of Adequate Planning

    Science.gov (United States)

    Sainz de Abajo, Beatriz; García Salcines, Enrique; Burón Fernández, F. Javier; López Coronado, Miguel; de Castro Lozano, Carlos

    The leap into the global market is not easy when it involves a provincial family business. This article demonstrates how adequate planning is fundamental in a small and medium-sized enterprise (SME) with the tight budget they have available to them, in order to be able to differentiate themselves in a highly competitive market, taking into accounts the benefits and risks involved. The Information Technology (IT) tools put in place will give the necessary support and allow for the possibility of increasing and improving the infrastructure as the company requires. An adequate strategy for the future to increases sales would be e-marketing techniques as well as the current promotions which contribute to diffusing the brand.

  4. The Role of Local Community in the Marketing Planning for Sustainable Tourism National Park Skadar Lake (Montenegro

    Directory of Open Access Journals (Sweden)

    Darko Lacmanović

    2014-07-01

    Full Text Available The relationship between local community and tourism sector is an important issue in the marketing management of tourist destinations in theoretical and practical terms. It is especially important to consider specific issues relating to sustainable tourism marketing process and the participation of local people in the process. The subject of this work is to determine the existence of significant differences in the local community attachment and involment that may affect the marketing plan in offering different types of sustainable tourism in the National Park “Skadar Lake”.The research was conducted using a survey on a sample of 51 households in the stated area, using few statistical method for processing data (The T-test for independent samples; ANOVA.Examined: the perceived importance of the supply of sustainable forms of tourism; attitude towards tourists / visitors and the perception level of tourism marketing trends.Testing the validity of the hypotheses noted the following. Rejection of Hypothesis 1 clearly states that men and women do not have clear differences of opinions regarding the development of sustainable tourism offers. Partially confirmed Hypothesis 2 showed a more significant difference in the positive attitudes of the middle-aged group, which indicates the need for careful marketing communication in relation to other age groups. Confirming the Hypothesis 3 has highlighted the clearer perception of local residents who are employed in the tourism sector about the advantages and disadvantages of tourism development. The Hypothesis 4 regarding significant monitoring of the developments in the tourism market of highly educated residents and resident-employees in the tourism sector, public services, culture and education in relation to other comparable groups has been confirmed. The rejection of the Hypothesis 5 shows that the place of residence does not significantly affect the views of local residents about the development of

  5. How Can Asian Snack FuLoi Plan Successful Entering to Greater Helsinki Area? : Market research

    OpenAIRE

    Nguyen, Loc

    2014-01-01

    This thesis introduces the significant factors of market research and its importance when considering doing international business. Furthermore, it could be useful for investors who have same favour to enter Finnish market. The case company is Asian Snack FuLoi- a German food industry company looking for new market. The goal of this study was to investigate the possibility for a company to enter Finland in general and Greater Helsinki in particular. The thesis was structured with theor...

  6. Information Operations Versus Civilian Marketing and Advertising: A Comparative Analysis to Improve IO Planning and Strategy

    Science.gov (United States)

    2008-03-01

    American Marketing Association expresses fundamental principles of print advertising in a paper written by Steve Blom. Although these principles ...medium if targeting a large group of people was the intention. In addition to medium by negation, civilian marketing professors Kotler , Roberto, and...best suited for which portion of IO. 78 THIS PAGE INTENTIONALLY LEFT BLANK 79 LIST OF REFERENCES Armstrong, Gary and Kotler , Philip. Marketing

  7. A New View at the Planning Marketing Popular Products: Exploratory Study Electronics Sector with Companies in Brazil.

    OpenAIRE

    Evange Elias Assis; Francisco Antonio Serralvo; Karen Perrotta Lopes de Almeida Prado

    2015-01-01

    The increased consumption of appliance and electronic products by lower-income population represented a growth opportunity for companies in the sector. The overall objective of this paper is to investigate how appliance and electronic product manufacturers draw up their marketing planning for low-end products. An exploratory approach was taken in this study, comprising the literature review and the empirical research which was conducted in two stages by combining the qualitative and quantitat...

  8. Individual account retirement plans: an analysis of the 2007 survey of consumer finances, with market adjustments to June 2009.

    Science.gov (United States)

    Copeland, Craig

    2009-08-01

    LATEST SCF DATA: This Issue Brief assesses the current status of Americans' savings for retirement by examining the incidence of individual account plans among families, as well as the average amount of assets accumulated in these accounts. The 2007 Survey of Consumer Finances (SCF), the Federal Reserve Board's triennial survey of wealth, is the basis for this study, as it is a leading source of data on Americans' wealth, provides detailed information on retirement plan incidence and account balances among families, and is the latest available. ACCOUNTING FOR THE ECONOMIC DOWNTURN: While 2007 SCF is the most comprehensive and current survey of Americans' finances, its timing was unfortunate due to the significant downturn in the economy in 2008 just after the survey was released. To account for that change, this analysis provides estimates of the changes in asset values from the end of 2007 to mid-June 2009 for individual account plan balances. The account balances of the defined contribution plans and IRAs are adjusted based on the asset allocation reported within the plans by using equity market returns and bond market returns from January 1, 2008, to June 19, 2009. MEDIAN ASSET LEVELS FOR DEFINED CONTRIBUTION PLANS: Among all families with a defined contribution plan in 2007, the median (mid-point) plan balance was $31,800, up 16 percent from 2004. According to EBRI estimates, this dropped 16.4 percent (to $26,578) from year-end 2007 to mid-June 2009. Losses were higher for families with more than $100,000 a year in income (down 22 percent) or having a net worth in the top 10 percent (down 28 percent). MEDIAN ASSET LEVELS FOR IRA/KEOGH PLANS: Among all families with an IRA/Keogh plan, the median value of their plan was $34,000 in 2007, up 3 percent from 2004. EBRI estimates this median value dropped 15 percent (to $28,955) from year-end 2007 to mid-June 2009. LESS THAN HALF OF ALL FAMILIES HAVE A RETIREMENT PLAN THROUGH A CURRENT JOB: In 2007, 40.6 percent of

  9. Construction Marketing: Developing a Reference Framework

    Directory of Open Access Journals (Sweden)

    Mahmood Mokhtariani

    2017-01-01

    Full Text Available Successful companies are strongly committed to marketing management. However, marketing is either misunderstood or completely neglected in many construction companies, mainly due to the difficulty of applying conventional marketing in the industry, accompanied by the lack of sufficient research on the nature of marketing and tailored marketing theories and strategies for the construction. This study attempts to fill a part of this gap by examining the nature of the construction industry from the marketing viewpoint and developing a comprehensive framework. A systematic investigation into the nature via a combination of Kotler’s product classification system and Lovelock’s classification criteria reveals that construction is an “industrial, project-based, and primarily service-oriented” (IPS product with specific characteristics from the marketing perspective. Based on this nature, a reference framework for strategic marketing planning is developed through a literature review based on grounded theory and using the focus group discussion as a refinement tool. The framework indicates that construction companies are involved in and should plan for three working fields—project-based activities, relationship marketing, and marketing mix-related functions. The findings provide a fundamental basis that helps researchers and practitioners gain a true understanding of the concepts and scope of construction marketing and draw a clear and practical roadmap for future work.

  10. Alzheimer's: From Caring to Commitment

    Science.gov (United States)

    ... Current Issue Past Issues Home Current issue contents Alzheimer's: From Caring to Commitment From Caring to Commitment ... Caring to Commitment During her sister’s battle with Alzheimer’s, Anne Murphy stayed by her side and continues ...

  11. Third age university, social and institucional commitment

    Directory of Open Access Journals (Sweden)

    Flora Moritz da Silva

    2017-12-01

    Full Text Available This article brings reflections on the social commitment of permanent education programs for the elderly, at the universities, in the face of their institutional commitment to the plans. It was possible to rescue the responsibility concepts, social commitment and identify the elderly in the university, within the federal legislation, through bibliographical and documentary research. There was a survey of permanent education programs with at least 20 years, in 2016. It was carried out for the elderly in the 63 Brazilian Federal, and Public Universities and 17 cases were found. Thus, nine Pro-Rectors of Extension and a Unit Director accepted to participate in interviews by Skype or telephone, in the second semester of 2016, fulfilling the objective of describing the university authorities’ vision on the type of institutional support for such programs’ operation. Although it is possible to realize their relevance to the environment and the university, the institutional commitment is still far short of what is necessary.

  12. Integrated Marketing for Colleges, Universities, and Schools: A Step-by-Step Planning Guide.

    Science.gov (United States)

    Sevier, Robert A.

    This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission,…

  13. Understanding electronic market usage : a revised model based on planned behaviour and innovation diffusion theory

    NARCIS (Netherlands)

    Heijden, van der Hans

    1999-01-01

    This paper is concerned with the identification of determinants that influence the use ofbusiness-to-consumer electronic markets. Since the widespread adoption of the Internet, these electronic markets are now commonplace and it becomesincreasingly relevant to identify the factors that influence

  14. Education: Commodity, Come-On, or Commitment?

    Science.gov (United States)

    Moore, John W.

    2000-07-01

    credit and would probably not be accepted by traditional colleges or universities. If education is good, is free education better? If online education is perceived as a marketing tool, rather than an attempt to enable students to develop their own skills, expertise, perceptions, and philosophies, will that reduce the value of any kind of education? Is requiring my students to purchase a textbook written by myself or a friend less reprehensible than requiring them to view advertising or purchase a product to participate in a course? Will universities develop business plans to exploit their intellectual resources? Will they forfeit the education game to a knowledge industry and move in the direction of becoming research institutes? These and many similar questions are being resolved by a flurry of activity involving business, government, venture capitalists, the Internet, educational institutions, and individual teachers. In the next few years there may be profound changes in how students are educated in this country and throughout the world. Only if we teachers commit ourselves to supporting the best possible education and to encouraging our students, colleagues, and administrators to do the same, are those changes likely to be in the best long-term interest of our society and ourselves. Education is extremely valuable, but it is much more than a commodity and certainly not a come-on. It is crucial that we renew our commitment to the ideal that education itself, not concomitant financial gain, rewards both individuals and our entire culture. Literature Cited Levine, A. New York Times, March 13, 2000, p A25. Heterick, R.; Twigg, C. The Learning Marketspace, March 1, 2000 (http://www.center.rpi.edu/LForum/LdfLM.html; accessed May 2000). http://Unext.com/unext-index.jsp (accessed May 2000) Guernsey, L. New York Times, March 16, 2000, pD1. http://notHarvard.com (accessed May 2000) http://www.codewarrioru.com (accessed May 2000)

  15. Creating effective social marketing: let your customer be your guide.

    Science.gov (United States)

    Brookes, R

    2000-02-01

    Social marketing uses commercial marketing techniques to change behaviors that benefit individuals or society in general. Unlike conventional marketing, which seeks to sell products or services, social marketing aims to promote voluntary behavior change. Some examples of behaviors that have changed due to social marketing are: using seat belts, wearing bike helmets, child immunizations, and smoking cessation. Although good social marketing campaigns use the same techniques as that of commercial marketers, by letting the customer be the guide for all major decisions, it is not primarily advertising and is not about top-down planning and decisions. Instead, it is about having a consumer orientation, which means understanding the target audience very well. An effective social marketer must be committed to ongoing communication with the audience in order to create programs, products, or practice that enable them to make the changes desired.

  16. 78 FR 15757 - Joint Industry Plan; Notice of Filing of the Third Amendment to the National Market System Plan...

    Science.gov (United States)

    2013-03-12

    ... communications relating to the Third Amendment to the Plan between the Commission and any person, other than...Cap Dividend Fund. DOG ProShares Short Dow30. DON WisdomTree MidCap Dividend Fund. DOO WisdomTree...

  17. Strategic Marketing Proposal Plan For A Cosmetics Company : BB Cream of Maybelline New York Vietnam

    OpenAIRE

    Nguyen, Quynh

    2015-01-01

    Background. Maybelline New York is one of the world’s leading cosmetics brands, with availability in more than 100 countries around the world. Since it first entered the Vietnamese market in 2007, the brand has grown rapidly and dominated the mass makeup market in the categories of Eye and Lip. However, BB Cream is a highly potential market that the company has not exploited. Aims. The aim of this study is about gaining valuable consumer insights in order to suggest strategic proposals t...

  18. A Marketing Plan for Scientists: Building Effective Products and Connecting with Stakeholders in Meaningful Ways

    Science.gov (United States)

    A disconnect often occurs between the creation of scientific research outputs and their use by intended stakeholders. Even with the diligent efforts of scientists to create products of value, many scientific outputs are underutilized by intended stakeholders. Marketing methods ca...

  19. Wind power planning and operational benefits and issues in evolving competitive markets

    International Nuclear Information System (INIS)

    Milligan, M.R.

    2000-01-01

    The paper discusses the advantages of wind energy generators for both short periods (hours to days) and for longer periods. The value of wind power in the light of the increasing level of risk that owners of generators will face in the new electricity market is also discussed. It is claimed that only now are we beginning to understand the issues associated with the use of large-scale wind power plants in regulated markets and this is coming about through a combination of both experience and computer modelling. As the electric power market becomes increasingly competitive, it is necessary to adapt our knowledge base to cope with the new market structure and to appreciate the associated risks and how they can be mitigated by, say, good siting. The importance of power transmission from wind power generators is emphasised: only if transmission access is afforded to all technologies will the competition succeed

  20. Digital marketing plan for a non-profit organization. Case: Nordic ASEAN Business Forum Ry

    OpenAIRE

    Ngo, Chi

    2017-01-01

    The Internet is changing people’s lives as well as the way organizations operate. In fact, digitalization and digital marketing are considered essential in organization’s operations. In this context, the capability to facilitate and master digital marketing becomes a key asset of an organization to stay competitive. This project-based thesis was commissioned by Nordic ASEAN Business Forum (NABF), a non-profit organization based in Helsinki, Finland. The need for the thesis comes from the ...

  1. Marketing Plan for a New Product : A Study for a Case Company

    OpenAIRE

    Saari, Tomi

    2015-01-01

    This Bachelor’s thesis was conducted as a commission for a case company operating in the electrotechnical manufacturing and wholesale industry. The purpose of this thesis is to provide the case company some new marketing insights in order to penetrate a market with a new product faster. The theoretical framework aims at analyzing the case company’s macro environment through a PESTEL analysis, as well as the internal and external factors for success with the company SWOT analysis. The prod...

  2. Essays in energy policy and planning modeling under uncertainty: Value of information, optimistic biases, and simulation of capacity markets

    Science.gov (United States)

    Hu, Ming-Che

    Optimization and simulation are popular operations research and systems analysis tools for energy policy modeling. This dissertation addresses three important questions concerning the use of these tools for energy market (and electricity market) modeling and planning under uncertainty. (1) What is the value of information and cost of disregarding different sources of uncertainty for the U.S. energy economy? (2) Could model-based calculations of the performance (social welfare) of competitive and oligopolistic market equilibria be optimistically biased due to uncertainties in objective function coefficients? (3) How do alternative sloped demand curves perform in the PJM capacity market under economic and weather uncertainty? How does curve adjustment and cost dynamics affect the capacity market outcomes? To address the first question, two-stage stochastic optimization is utilized in the U.S. national MARKAL energy model; then the value of information and cost of ignoring uncertainty are estimated for three uncertainties: carbon cap policy, load growth and natural gas prices. When an uncertainty is important, then explicitly considering those risks when making investments will result in better performance in expectation (positive expected cost of ignoring uncertainty). Furthermore, eliminating the uncertainty would improve strategies even further, meaning that improved forecasts of future conditions are valuable ( i.e., a positive expected value of information). Also, the value of policy coordination shows the difference between a strategy developed under the incorrect assumption of no carbon cap and a strategy correctly anticipating imposition of such a cap. For the second question, game theory models are formulated and the existence of optimistic (positive) biases in market equilibria (both competitive and oligopoly markets) are proved, in that calculated social welfare and producer profits will, in expectation, exceed the values that will actually be received

  3. Water Market-scale Agricultural Planning: Promoting Competing Water Resource Use Efficiency Through Agro-Economics

    Science.gov (United States)

    Delorit, J. D.; Block, P. J.

    2017-12-01

    Where strong water rights law and corresponding markets exist as a coupled econo-legal mechanism, water rights holders are permitted to trade allocations to promote economic water resource use efficiency. In locations where hydrologic uncertainty drives the assignment of annual per-water right allocation values by water resource managers, collaborative water resource decision making by water rights holders, specifically those involved in agricultural production, can result in both resource and economic Pareto efficiency. Such is the case in semi-arid North Chile, where interactions between representative farmer groups, treated as competitive bilateral monopolies, and modeled at water market-scale, can provide both price and water right allocation distribution signals for unregulated, temporary water right leasing markets. For the range of feasible per-water right allocation values, a coupled agricultural-economic model is developed to describe the equilibrium distribution of water, the corresponding market price of water rights and the net surplus generated by collaboration between competing agricultural uses. Further, this research describes a per-water right inflection point for allocations where economic efficiency is not possible, and where price negotiation among competing agricultural uses is required. An investigation of the effects of water right supply and demand inequality at the market-scale is completed to characterize optimal market performance under existing water rights law. The broader insights of this research suggest that water rights holders engaged in agriculture can achieve economic benefits from forming crop-type cooperatives and by accurately assessing the economic value of allocation.

  4. Diseño de un plan de marketing para mejorar el posicionamiento de la microempresa que fabrica ropa deportiva, confecciones Isabel del Valle de Tumbaco.

    OpenAIRE

    Cajas Banegas, Cinthya Belén; Pacheco Tonato, Marlene Isabel

    2014-01-01

    This thesis aims to determine the most effective market strategies to achieve the positioning of "Confecciones Isabel", whereas provided that its objective is aimed at notably help the community to offer sports garments made with intelligent fabric. The research aims to develop a "design of a Marketing plan. to improve the positioning of microenterprise "Confecciones Isabel", which will allow to establish strategies and action plans to help microenterprise to position their products and in...

  5. Competency management : Balancing between commitment and control

    NARCIS (Netherlands)

    Heinsman, H.; Hoogh, de A.H.B.; Muijen, van J.J.; Koopman, P.L.

    2006-01-01

    This study investigated the relationships between commitment and control approaches and the use of competency management by adopting the theory of planned behavior. Questionnaires were filled out by 43 human resource experts working in different organizations. We expected components of the theory of

  6. Market based generation: A promising market management option

    International Nuclear Information System (INIS)

    Siddiqi, R.

    1992-01-01

    It is proposed to ease the tension between demand management and supply side management at electric utilities through the introduction of a concept called market management. Market management provides a framework for developing and evaluating the attractiveness of new products and services such as dispersed generation hardware, implementation services, and complementary pricing structures. A market management strategy is the definition of market segments, creating products for those segments, evaluation of the profitability of the product-segment combinations, commitment of resources to those segments, and development of product and marketing plans for those segments. A brief analysis of backup generation is presented as an example of market management. In this example, the customer that is backed up shares some portion of the capital and maintenance costs of the backup unit through priority service rates; the utility and customers that are not backed up can obtain the use of the generating resource but pay only a portion of its costs. Backup generation programs have been found to provide utilities with the ability to meet peak load requirements more cheaply than by investing in peaking capacity. Other benefits for utilities include protection of market share, more efficient rates, and a new source of revenues. With the advances in the technology of small-scale generation, utilities can examine bundling various pricing options with market based generation to offer alternative value-added service options to customer segments with demand characteristics that make these technologies attractive. 3 figs

  7. Policy plan for the early approval for irradiated meat products and the promotion of irradiated meats in market

    Energy Technology Data Exchange (ETDEWEB)

    Lee, Ju Woon [Team for Radiation Food Science and Biotechnology, Advanced Radiation Technology Institute, Korea Atomic Energy Research Institute, Jeongeup (Korea, Republic of); Kim, Wang Geun [Ministry of Education, Science and Technology, Seoul (Korea, Republic of); Kim, Kyong Su [Dept. of Food and Nutrition, Chosun University, Gwangju (Korea, Republic of); Yook, Hong Sun [Dept. of Food and Nutrition, Chungnam National University, Daejeon (Korea, Republic of); Kim, Cheon Jei [Division of Animal Life Science, Konkuk University, Seoul (Korea, Republic of)

    2008-11-15

    The consumption of meat products is gradually being increased by the development of livestock raising technology, industrialized farm management and international trade. This increased consumption also created new market for ready-to-eat and ready-to-cook meat products. However, these convenience meat products can be easily contaminated during the processing and storage by pathogens, and there have been many reported cases of food borne illness by meats. One of the most effective methods for the decontamination of meat products is the radiation technology. Food irradiation was the established, well-recognized and safe sterilization method. Many other countries researched the effect of irradiation on the meat products and approved the irradiation. In this article, the effectiveness, the international acceptance, the economics and the research trend of irradiation on meat products have been reviewed. Also, the policy plans for the early approval of the irradiated meat products in Korea and the promotion policy of irradiated meats in market were discussed.

  8. Policy plan for the early approval for irradiated meat products and the promotion of irradiated meats in market

    International Nuclear Information System (INIS)

    Lee, Ju Woon; Kim, Wang Geun; Kim, Kyong Su; Yook, Hong Sun; Kim, Cheon Jei

    2008-01-01

    The consumption of meat products is gradually being increased by the development of livestock raising technology, industrialized farm management and international trade. This increased consumption also created new market for ready-to-eat and ready-to-cook meat products. However, these convenience meat products can be easily contaminated during the processing and storage by pathogens, and there have been many reported cases of food borne illness by meats. One of the most effective methods for the decontamination of meat products is the radiation technology. Food irradiation was the established, well-recognized and safe sterilization method. Many other countries researched the effect of irradiation on the meat products and approved the irradiation. In this article, the effectiveness, the international acceptance, the economics and the research trend of irradiation on meat products have been reviewed. Also, the policy plans for the early approval of the irradiated meat products in Korea and the promotion policy of irradiated meats in market were discussed

  9. US uranium market developments

    International Nuclear Information System (INIS)

    Krusiewski, S.V.; Thomas, D.C.

    1981-01-01

    Domestic uranium delivery commitments for the 1981 to 1990 period reached a peak in the July 1980 survey and then declined in the January 1981 survey and again in the July 1981 survey. However, there are sizable sales contracts through the mid-1980s. In the latter part of this decade, unfilled requirements increase which can provide a needed market for domestic producers. Older contracts are helping to keep the average contract prices, including market price settlements, rather stable. However, average market price settlements decreased from data reported in January 1981, but some of these deliveries represent settlement of litigation. Foreign uranium procurement is scheduled to exceed deliveries of US uranium to foreign buyers in the 1981 to 1990 period. However, the actual use of foreign uranium has been quite low as US enrichment services customers have preferred to buy US uranium. Based on over four and one-half years of data, only about 7% foreign uranium has been brought to the Department of Energy for enrichment. Inventories of natural and enriched uranium in buyers' hands continue to increase. This is a concern to the uranium-producing industry. However, the industry should not be concerned about DOE-owned inventories, which are needed to supply Government requirements. There is absolutely no plan to dispose of DOE inventories on the commercial market. Capital expenditures reached a peak of $800 million in 1979. This decreased to $780 million in 1980, although higher expenditures were planned for the year. A very sharp reduction in plans for 1981, from $830 to $450 million, has been reported. A further reduction to $350 million is planned for 1982. However, it is interesting to note that the planned expenditures for 1982 are above the expenditures for 1975, a period of industury expansion

  10. Commitment and the New Employment Relationship : Exploring a Forgotten Perspective: Employers Commitment

    NARCIS (Netherlands)

    Torka, Nicole; Looise, Jan Kees; van Riemsdijk, Maarten

    2005-01-01

    In this article, we have endeavoured to integrate the concept 'employers’ commitment' into the understanding of the new employment relationship. HRM scholars and practitioners assume that changes in (international) market and employee characteristics lead to a transformation of the employer-employee

  11. A social marketing approach to quality improvement in family planning services: a case study from Rawalpindi, Pakistan.

    Science.gov (United States)

    Gulzar, Jamshaid; Ali, Moazzam; Kuroiwa, Chushi

    2008-02-01

    In the 1990s, social marketing approach was introduced in Pakistan to improve the quality and accessibility of family planning methods involving private practitioners. This study measured six quality elements using a Bruce-Jain framework. Cross-sectional survey data were collected from 29 randomly selected Green Star clinics. The study's four components were 1) an inventory of each outlet (infrastructure, equipment, and supplies); 2) an observation guide for interaction between family planning clients and service providers; 3) exit interviews with clients attending the outlet; and 4) interviews with providers at the outlet. Of the 29 clients participating in the exit interviews, 72% were new users of family planning. The clients' mean age was 32 years; all clients were married; 93% had received formal education. Housework was the principal activity of 93% of clients. The mean number of children reported was three. Both hormonal and intrauterine contraceptives (IUCDs) were available in all facilities; 86% of the clients reported being able to obtain their contraceptive of choice. Most facilities had the equipment and supplies needed to deliver services; service personnel were trained and regularly supervised; the service outlets emphasized mechanisms to ensure continuity of use. Notable shortcomings included a shortage of information on alternative methods, contraindications, and side-effect management, as well as a dearth of registration records. In conclusion, this is a good example of public-private partnership involving private practitioners using a social marketing approach. The quality components of a Bruce-Jain framework were achieved, resulting in a satisfied clientele. Involvement of private service outlets increased the accessibility and enhanced the use of services. Social marketing may be expanded to improve quality and access by involving further components of health care.

  12. Prestige Planning and the Welsh Language: Marketing, the Consumer-Citizen and Language Behaviour

    Science.gov (United States)

    Chriost, Diarmait Mac Giolla

    2006-01-01

    This paper comprises a brief examination of the approach taken by the Welsh Language Board, as the principal language policy and planning body in Wales, with regard to aspects of prestige planning and the Welsh language. It describes how devolution and the recent, and first ever, national review by the Welsh Assembly Government of Welsh language…

  13. Marketing and Distribution: A Team Plan for In-Service Follow-Up

    Science.gov (United States)

    Mason, Ralph E.

    1976-01-01

    Distributive education (DE) teacher education universities in Indiana completed a consortium testing an exemplary plan to use in followup service activities with first- and second-year distributive education teachers. How the plan was developed and ways in which it was successful are discussed. (HD)

  14. Marketing and Distribution: What About Training Plans in the DE Project Laboratory?

    Science.gov (United States)

    Snyder, Ruth

    1977-01-01

    Managing a distributive education (DE) laboratory is a challenge. The laboratory is the simulated training station, with the instructor taking on the role of employer, managing student activities and learning. One tool to be utilized in managing a DE laboratory is a training plan. This article discusses the need for student training plans and the…

  15. A social work plan to promote HIV testing: A social marketing approach.

    Science.gov (United States)

    Morgan-Siebe, J P

    2017-03-01

    Many people living with human immunodeficiency virus (HIV) do not know that they are infected. It is important for infected persons to get tested for HIV in order to be diagnosed and medically treated. HIV has no known cure, but it can be controlled and sometimes prevented with proper medical care. The social work profession has ideal positioning to be extraordinarily helpful in work that promotes HIV testing, leading to reducing then eliminating new HIV diagnoses. Social marketing interventions, along with audience segmenting are explained. Specific attention is given to two separate subjects-minority health disparities and impulsive and/or sensation seeking sex practices-to showcase the versatility of social marketing in the promotion of HIV testing. Further ideas about how social workers can participate in these interprofessional social marketing campaigns are provided.

  16. Health plans and selection: formal risk adjustment vs. market design and contracts.

    Science.gov (United States)

    Frank, R G; Rosenthal, M B

    2001-01-01

    In this paper, we explore the demand for risk adjustment by health plans that contract with private employers by considering the conditions under which plans might value risk adjustment. Three factors reduce the value of risk adjustment from the plans' point of view. First, only a relatively small segment of privately insured Americans face a choice of competing health plans. Second, health plans share much of their insurance risk with payers, providers, and reinsurers. Third, de facto experience rating that occurs during the premium negotiation process and management of coverage appear to substitute for risk adjustment. While the current environment has not generated much demand for risk adjustment, we reflect on its future potential.

  17. Plan de comunicación y marketing de la Biblioteca de la Universidad de Alcalá

    OpenAIRE

    Gallo-Rolanía, Carmen T.; Domínguez-Aroca, María-Isabel; Labat-Villalba, Ana-Patricia; Pedrosa-López, María-Dolores; Ramos-Merino, Juan-Luis

    2008-01-01

    The design and development of a communications and marketing plan as a high-quality management tool presents as its first objective an ongoing process of improvement of the services that the University of Alcalá Library renders to its users and the promotion of its image in a new educative environment. To this aim, a working group has been created and the process has been carefully planified. This process consisted of environmental analysis and proposal of a set of improvement measures. The C...

  18. PLAN DE MARKETING PARA LA EXPORTACIÓN DE PANETÓN A ESTADOS UNIDOS PERIODO 2012 - 2013

    OpenAIRE

    Altamirano Flores, Ernesto; Ingeniero agroindustrial - Mg. Sc. Agronegocios. Docente Auxiliar Universidad Nacional Agraria La Molina, Lima, Perú.; Espinoza Villanueva, Luis; Coordinador de la Maestría en Agronegocios – Mg. Sc. Docente Principal de la Universidad Nacional Agraria La Molina, Lima, Perú.

    2015-01-01

    En el Perú las empresas panetoneras de Lima metropolitana, no sólo producen panetón en su mayoría, también producen toda las variedades de panes y pasteles, se enfrentan a un mercado nacional altamente competitivo con las empresas trasnacionales e informales. Por tanto, el objetivo principal de esta investigación es, elaborar un plan de marketing para la exportación de panetón producido en Lima, con la finalidad de incrementar las ventas, posicionar el producto en el mercado internacional y s...

  19. Plan de marketing para la agrupación musical de Rock Fusión: “La Motta”

    OpenAIRE

    2013-01-01

    Plan de marketing que se construye a partir de la vista estratégica, barriendo puntos cruciales como la investigación del mercado, la determinación del mercado potencial, su medición y su segmentación. A partir de los datos estadísticos y determinación cualitativa del mercado potencial se prosigue a desarrollar un estudio del entorno en el que se pretende desarrollar el proyecto; en este aspecto elementos como la competencia principal son analizados en sus debilidades y fortalezas, en su tray...

  20. Plan de marketing estratégico y segmentación de mercados para la empresa Akros

    OpenAIRE

    Lema Ordóñez, Diana Alexandra; Mencías Cisneros, Gabriel Roberto

    2014-01-01

    El objetivo principal de la presente investigación fue determinar el comportamiento de compra del cliente organizacional en el mercado tecnológico, para de esta manera diseñar un plan estratégico de marketing adaptado a las necesidades de los clientes y a la realidad de la empresa Akros. Para alcanzar el objetivo planteado se realizó un diagnóstico interno de la empresa Akros donde se identificó las fortalezas y debilidades que la empresa posee. Posteriormente se realizó el análisis externo d...

  1. Online video marketing plan for a product launch : Case company: Altal Oy

    OpenAIRE

    Ngo, Quan

    2015-01-01

    This bachelor’s thesis aims to create a detailed guideline for using marketing videos in various online channels for Altal Oy. The commissioning company, Altal Oy is a Finn-ish start-up founded by three employees in 2014. It operates in the smart home tech-nology sector. The thesis topic is based on the current needs of the company to pro-mote for the launch of its brand new products in the Finnish market. A real project of making a promotion video is conducted and reported in parallel with t...

  2. Committed, engaged e applied anthropology - Committed, engaged and applied anthropology

    Directory of Open Access Journals (Sweden)

    Antonio Luigi Palmisano

    2014-11-01

    Full Text Available Anthropology has become very popular over the past decades. We have witnessed a proliferation of anthropologists and anthropologies but the theoretical debate and the epistemological reflection of the discipline have come to a full stop. It seems that anthropology has reduced itself to a tekhne among many others, characterizing itself – according to the author – as «Atlantic anthropology», a protocolar anthropology in thrall to the dominating ideologies of the financial markets. The renewed discussion on the concepts of development and cooperation – concepts which have deeply marked the past three decades of social sciences and the current crystallization of anthropology – that is of contemporary economy, represents an opportunity to revivify and deepen the impact of anthropological theory. It is an epistemological and political impact with remarkable social and scientific consequences which is mostly detectable in one of the declinations of anthropology, i.e. applied anthropology, when and if intended as committed anthropology that founds its methodology and its way of being on fieldwork: a continuous dialogue with “alterity” in which the only thinkable “alienity” is represented by the tekhne and by the financial markets which support and promulgate it as omnipresent and almighty verbum.

  3. Listed companies’ income tax planning and earnings management: Based on China’s capital market

    Directory of Open Access Journals (Sweden)

    Nanwei Hu

    2015-04-01

    firms’ earnings management, the results are helpful for regulators to strengthen the administration of listed companies’ restatement, as well as decrease the damage of restatement on our capital market. Finally, our results indicate that when the company has motivations to turn losses into gains and has motivations to avoid penalty cost associated with fraud being found, the company prefers to employ more conforming earnings management strategies. It will help us to deeply understand the impact of the accounting processes of income tax under the balance sheet liability method on the listed companies, therefore provide companies’ income tax planning with essential empirical and theoretical evidences.Originality/value: So far, earnings management researches in academia mostly focus on the cost, motivations, means and results of earnings management, there are few studies discuss the choice of earnings management strategies and how different purposes and motivations affect the choice from the perspective of income tax. The issue of CAS2006 offers an opportunity for this research. This paper use restatement as sample to investigate the choice of conforming earnings management and nonconforming earnings management under different motivations and purposes for the first time. And not only study the effect that earnings management have on income tax, but also study the effect of different earnings management motivations on the choice of earnings management strategies.

  4. The Fold of Commitment

    DEFF Research Database (Denmark)

    Raastrup Kristensen, Anders; Pedersen, Michael

    2016-01-01

    This paper serves two purposes. First, a rereading of Douglas McGregor’s An uneasy look at performance appraisal serves to show how McGregor’s conceptualization of commitment as a question of integrating personal goals with organizational purpose has helped shape founding the modern understanding...

  5. Does smoking cannabis affect work commitment?

    Science.gov (United States)

    Hyggen, Christer

    2012-07-01

      This study aimed to examine the associations between cannabis use and work commitment.   We used a 25-year panel survey initiated in 1985 with follow-ups in 1987, 1989, 1993, 2003 and 2010. Registered data from a range of public registers were matched with individual responses for the entire period.   The panel survey was a nation-wide study set in Norway.   A total of 1997 respondents born between 1965 and 1968 were included in the panel.   Work involvement scale (WIS) was used to assess work commitment. Involvement with cannabis was based on self-reported smoking of cannabis within the last 12 months and exposure to cannabis through friends. This information was categorized into 'abstaining', 'exposed', 'experimented' and 'involved'. Control measures included socio-economic background, mental health (HSCL-10), education, work satisfaction, unemployment, receipt of social assistance, consumption of alcohol, alcohol-related problems and use of other illicit drugs.   The level of work commitment was associated with involvement with cannabis. In 1993, when the respondents were in their mid-20s, those who were involved or had experimented with cannabis displayed lower levels of work commitment than those who were abstaining or merely exposed to cannabis through friends (P labour market experiences, mental health and family characteristics (P Norway the use of cannabis is associated with a reduction in work commitment among adults. © 2012 The Author, Addiction © 2012 Society for the Study of Addiction.

  6. Employee organizational commitment

    Directory of Open Access Journals (Sweden)

    Radosavljević Života

    2017-01-01

    Full Text Available This paper shows the results of research on organizational commitment as a type of attitudes that show the identification level of employees with their organizations and their willingness to leave them. The research has been conducted with intention to determine the level of organizational commitment on the territory of Novi Sad, as well as to question whether there is a difference between certain categories of examinees for each commitment base. The research comprised 237 examinees employed in organizations on the territory of Novi Sad. Status of independent variables have gained: gender, years of working experience, educational level, working experience in one or more organizations and estimation of level of personal potentials utility. The questionnaire used is taken from the Greenberg and Baron's 'Behaviour in Organizations', p. 170, done according to set of questions by Meyer and Allen, in 1991. The data have been worked on by calculating arithmetic mean, and by application of Pearson Chi-square test. The results have shown that there is a below average level of organizational (AS=2.88, with the most intensive continual (AS=3.23, and the least intensive normative organizational dedication (AS=2.41. The gender of examinees does not represent relevant source of differences in the levels of each type of three mentioned commitment. Years of working experience and level of educational attainment represent a significant source of differences for continual (YWE: Pearson Chi-square = 30,38; df = 8; p = .000 (LEA: Pearson Chi-square = 7,381; df = 2; p = .05 and normative (YWE: Pearson Chi- square = 20,67; df = 8; p = .000 (LEA: Pearson Chi-square = 10,79; df = 2; p = .00 base of commitment. Work in one or more organizations has shown as a significant source of differences in the level of continual commitment (Pearson Chi-square = 7, 59; df = 2; p = .05. The level of affective commitment is statistically significantly related only to the estimation

  7. From controlled to committed.

    Science.gov (United States)

    Hess, J C

    1996-02-01

    Most of us agree that people are our most important resource. Yet we spend a minimal amount of time learning more about human behavior, communication, and how our attitudes and behavior impact employee performance. Instead we rely on traditional methods of negative reinforcement in an attempt to control our areas of responsibility. While these methods can render some short-term success, managers and organizations that succeed during these times of change and fierce competition will be those that take the time to understand and capture the power of a committed workforce. The committed workforce is energized, not simply compliant, as a result of having basic human needs for achievement satisfied, belonging to a group, and receiving recognition for its contributions. Committed workers typically describe the manager as one who has the ability to give them a great degree of control over their area of influence. We all know that we don't change our leadership style like we change clothes. Old habits die hard. it takes a personal commitment and lots of practice to rid outselves of habits and behavior that no longer serve our departments and facilities. This commitment, however, is crucial to survival. As managers, we must cope with increasing ambiguity and uncertainty in the workplace. To survive these challenges, we must improve our interpersonal skills and ability to successfully bring out the best in others. I believe that success will continue for managers who not only increase their knowledge and technical ability, but who also inspire their workers to move forward with a collective sense of enthusiasm and purpose.

  8. Returning to the Job Market: A Woman's Guide to Employment Planning.

    Science.gov (United States)

    American Association of Retired Persons, Washington, DC.

    Intended for midlife and older women in the job market, this booklet is designed to help them in the process of looking for work outside the home. It helps them assess current skills and identify potential employment barriers; teaches them how to prepare effective written materials to support the job search and how to interview successfully; and…

  9. 7 CFR 457.128 - Guaranteed production plan of fresh market tomato crop insurance provisions.

    Science.gov (United States)

    2010-01-01

    ... the insured crop directly to consumers without the intervention of an intermediary such as a... Special Provisions. The price election you choose for each type must have the same percentage relationship...: (A) Grown fresh market tomatoes for commercial sales; or (B) Participated in the management of a...

  10. Modeling a Dynamic Portfolio for Pension Plans in Emerging Markets With Myopic and Nonmyopic Behavior

    DEFF Research Database (Denmark)

    Pimentel, Livia F.; Santiago, Leonardo

    2015-01-01

    We introduce a dynamic formulation for the problem of portfolio selection of pension funds in the absence of a risk-free asset. In emerging markets, a risk-free asset might be unavailable, and the approaches commonly used may no longer be suitable. We use a parametric approach to combine dynamic...

  11. Dover AFB Catchment Area TRICARE Marketing Plan, 436th Medical Group, Dover AFB, Delaware,

    Science.gov (United States)

    1997-06-01

    cosmetic changes (Nadiu, Kleimenhagen, and Pillari 1992). Berkowitz classifies the debate in terms of eras. During the production era, the function was to...facilities in Smyrna and Fenton , Delaware. KGH has aggressive marketing and community education programs which include classes on: cardiopulmonary

  12. 7 CFR 457.139 - Fresh market tomato (dollar plan) crop insurance provisions.

    Science.gov (United States)

    2010-01-01

    ... a wholesaler, retailer, packer, processor, shipper or buyer. Examples of direct marketing include... offered by us for each planting period and practice. For example, if you choose 100 percent of the maximum... second time for ground-culture tomatoes (the third time for staked tomatoes); (ii) Unharvested mature...

  13. 76 FR 71271 - Common Crop Insurance Regulations; Fresh Market Tomato (Dollar Plan) Crop Provisions

    Science.gov (United States)

    2011-11-17

    ... to add ``strawberries'' in section 9(b)(3) to the list of crops that require soil fumigation before planting fresh market tomatoes. Strawberries are susceptible to nematode damage and pose the same risk of... sections 9(b)(1) and (2)), peppers, eggplants, strawberries or tobacco have been grown and the soil was not...

  14. Revised Environmental Assessment for the Sacramento Area Office Western Area Power Administration, 1994 Power Marketing Plan

    International Nuclear Information System (INIS)

    1992-08-01

    This document presents information on power marketing; expiring contracts; economic methods and assumptions; detailed power supply cost data; guidelines and acceptance criteria for conservation and renewable energy projects; hourly flow impacts graphs; difference in hydro dispatch; generation data; flow data; fishery resources of the Sacramento River; and water quality

  15. Sustainable living in a Chinese city. Analysis and support for market-conscious urban planning

    NARCIS (Netherlands)

    Hu, H.

    2014-01-01

    In the transition from a state-led industrial to a market-driven post-industrial urban economy, China’s planners are facing challenges in building sustainable living environment for the rapidly increasing and wealthier urban population.Citizens are the end-users of the sustainable city. Their

  16. Optimal Taxation in a Limited Commitment Economy

    OpenAIRE

    Yena Park

    2012-01-01

    This article studies optimal Ramsey taxation when risk sharing in private insurance markets is imperfect due to limited enforcement. In a limited commitment economy, there are externalities associated with capital and labour because individuals do not take into account that their labour and saving decisions affect aggregate labour and capital supply and wages, and thus the value of autarky. Therefore, a Ramsey government has an additional goal, which is to internalize these externalities of l...

  17. Desarrollo de un plan de marketing digital para una aplicación móvil basada en planes de ocio

    OpenAIRE

    Silva Padilla, Sergio

    2017-01-01

    En este documento se definirá un Plan de Marketing Digital para una idea de negocio presentada en el proyecto de fin de carrera de la ETSIT UPM por Leonor Barrueco en 2015. Dicho proyecto documentaba un plan de negocio para una aplicación móvil basada en planes de ocio llamada LOCALING , pero dejaba pendiente, para una etapa posterior, la definición con más detalle del plan de marketing digital, que es precisamente lo que se desarrollará en el presente Proyecto de Fin de Carrera. Este P...

  18. Penerapan Enterprise Resource Planning (ERP pada Sistem Pembelian, Penjualan dan Inventory Barang di Mini Market 7 Putra

    Directory of Open Access Journals (Sweden)

    Andre Nofriandi

    2015-10-01

    Full Text Available 7 Putra is one of the mini market located on the Pasar Sungai Sariak. Purchasing, sales, and inventory of goods on this market mini is done without using a computer. It can be seen from the process of buying new goods, the receipt of goods, payment to suppliers, inventories in storage, movement of goods, sales of goods and payments from customers. ll of the above processes suffer from the financial constraints and poorly controlled. Application development Enterprise Resource Planning (ERP in a mini-market 7 Putra to assist and facilitate the process of purchase, sales and inventory items. Implementation of ERP in 7 Putra done through several stages of the business process analysis, analysis of ERP selection, ERP implementation and ERP testing. In filming the analysis of business processes, use BPMN (Business Process Modeling Notation. The module used in this research is the main module purchase, sales, as well as items and inventory. Before the implementation of ERP. ERP selection was done according to the 7th Round. The results of the election analysis showed FrontAccounting application is an application that is suitable for 7 Putra. ERP implementation is done by using the application FrontAccounting. System testing is done to check and make sure it is appropriate and ERP applications can run as expected. The test is based on existing business processes in 7 Putra. Results of testing ERP accordance with existing reporting and business processes in the 7th Round

  19. Motivated reconstruction: The effect of brand commitment on false memories.

    Science.gov (United States)

    Montgomery, Nicole Votolato; Rajagopal, Priyali

    2018-06-01

    Across 5 studies, we examine the effect of prior brand commitment on the creation of false memories about product experience after reading online product reviews. We find that brand commitment and the valence of reviews to which consumers are exposed, interact to affect the incidence of false memories. Thus, highly committed consumers are more susceptible to the creation of false experience memories on exposure to positive versus negative reviews, whereas low commitment consumers exhibit similar levels of false memories in response to both positive and negative reviews. Further, these differences across brand commitment are attenuated when respondents are primed with an accuracy motivation, suggesting that the biasing effects of commitment are likely because of the motivation to defend the committed brand. Finally, we find that differences in false memories subsequently lead to differences in intentions to spread word-of-mouth (e.g., recommend the product to friends), suggesting that the consequences of false product experience memories can be significant for marketers and consumers. Our findings contribute to the literatures in false memory and marketing by documenting a motivated bias in false memories because of brand commitment. (PsycINFO Database Record (c) 2018 APA, all rights reserved).

  20. Energy saving industrial products in Italy (marketing research, conservation program planning)

    Energy Technology Data Exchange (ETDEWEB)

    Agostini, M.; Clo' , A.; Goldoni, G. (Bologna Univ. (Italy))

    1989-09-01

    This article gathers the essential results of research, carried out by Nomisma for ENEA (Italian Commission for Nuclear and Alternative Energy Sources) about the market and industry structure of 7 different products for energy saving, i.e. high performance boilers, cogeneration plants, thermal insulation, organic residual combustors, heat pumps, heat recovery equipment and measuring and control instruments. The singling out of the operating firms and the collection of numerous, even if incomplete, economic and technical data, permit a first evaluation of the trend of the Italian energy saving market during the period 1983-87. This will be a useful tool in order to appraise the efficiency of past policies and direct future ones.

  1. DEVELOPING A MARKETING COMMUNICATIONS PLAN FOR AN iOS GAME : Guavo case

    OpenAIRE

    Grechkina, Alina

    2014-01-01

    The growth of the smartphones’ and tablets’ penetration facilitated the emergence of the mobile applications (software) distribution platforms – app stores, especially one of the biggest – the Apple App Store. This platform served as a huge marketplace for many applications the majority of which were games. Due to a high number of monthly apps submissions to the app store, the market could be considered as highly competitive, thus, it was a challenge for many newcomers not only to survive but...

  2. UMMC recruitment plan succeeds. Multi-disciplinary approach aligned to overall marketing strategy.

    Science.gov (United States)

    Botvin, Judith D

    2002-01-01

    At the University of Maryland Medical Center (UMMC), Baltimore, a team of marketing, human resources and patient care services departments staffers worked on a campaign to recruit staff members. They created a successful campaign that exceeded by 12% the four-month goal for new hires. Reportedly, the program has had lasting momentum and has helped to enhance the image of UMMC. Incidentally, the campaign also won peer recognition for its creators.

  3. PROJECT AND MARKETING PLAN FOR A KICKSTARTER CAMPAIGN - SMART Q NIGHTLIGHT DEVELOPMENT

    OpenAIRE

    Zha, Hanliu

    2015-01-01

    This Bachelor’s thesis was offered by the Chinese Android system development, hardware de-sign, and product manufacturing company Giayee Technology Co., Ltd.. The client wanted to make a smart nightlight and launch it on Kickstarter. This thesis detailed the entire process of data acquisition from potential customers, the analysis of which features the smart nightlight should have, the Kickstarter crowdfunding project’s marketing strategy and its aftermath. I began by utilizing my skills ...

  4. Robust Market Launch Planning for a Multi- Echelon Pharmaceutical Supply Chain

    DEFF Research Database (Denmark)

    Hansen, Klaus Reinholdt Nyhuus; Grunow, Martin; Gani, Rafiqul

    2011-01-01

    launching activities after the drug has been approved. In this paper, we present a recourse-based stochastic model, which allows for time phasing the market entries to balance the fluctuating demand with the fixed and periodic production of the active pharmaceutical ingredient. The two major risk elements...... during launch are forecasting inaccuracy and the risk of a required label change from local regulatory authorities. Robust solutions are found by implementing the Robust Optimization framework....

  5. Competition with Variety Seeking and Habitual Consumption: Price Commitment or Quality Commitment?

    Directory of Open Access Journals (Sweden)

    Liyang Xiong

    2017-01-01

    Full Text Available This paper investigates price and quality competition in a market where consumers seek variety and habit formation. Variety seeking is modeled as a decrease in the willingness to pay for product purchased on the previous occasion while habitual consumption may increase future marginal utility. We compare two competing strategies: price commitment and quality commitment. With a three-stage Hotelling-type model, we show that variety seeking intensifies while habitual consumption softens the competition. With price commitment, firms supply lower quality levels in period 1 and higher quality levels in period 2, while, with quality commitment, firms charge higher prices in period 1 and lower prices in period 2. However, the habitual consumption brings the opposite effect. In addition, with quality commitment variety seeking leads to a lower profit and a higher consumer surplus, while habitual consumption leads to the opposite results. On the other side, with price commitment these behaviors have no effect on the consumer surplus, although they still lower down the firm profits. Finally, we also identify conditions under which one strategy outperforms the other.

  6. Plan for city identity establishment and city marketing - the case of Kimpo city

    Directory of Open Access Journals (Sweden)

    Kim Inn

    2004-01-01

    Full Text Available The purpose of this study is to provide theoretical methods and practical strategies of creatingcity identity, and to utilize them as basic tools of city management. Place marketingconsists of two parts, place assets making and place promotion. Place asset making is theprocess of making the place-specific advantage or attractiveness and the place promotion isthe process that makes notice of it. The place marketing debates and strategies is quite oftenconfined to partial place marketing, the search for the tactical method of place promotion.However, this study examines the characteristics of full place marketing focused on theplace making such as the background, concept, category, participants and principles ofplace making. This study finds out that the originality, specificity, and indispensability ofplace asset is the source of competitive advantage. The principles of place asset making areparticipation, learning and experience, and leadership and networks among actors. Thepolicy implication of this study is that it is most important for the success of place marketingto make competitive assets and eventual city identity.

  7. Relationship marketing of health care plans: retaining corporate customers in a competitive environment.

    Science.gov (United States)

    Choong, P

    2000-01-01

    Corporate employers have become major purchasers of health care. They are gatekeepers who decide whether to retain or drop an insurance company from the choice set offered to employees as well as whether to include new insurers into this choice set. If marketers of health maintenance organizations are to maintain their market share in this competitive environment, they need to understand issues considered important to corporate employers. This paper identifies the key drivers of satisfaction among corporate employers and shows the impact these key drivers have on overall satisfaction. More importantly, it demonstrates both theoretically and empirically that the impact of performance attributes on satisfaction is asymmetrical. Positive performances of attributes are shown to have smaller impacts on satisfaction than negative performances. The theoretical underpinnings of these phenomena are shown to lie in prospect theory. Finally, quantitative indicators are computed to aid managerial decision-making. Marketing managers of health insurance companies will optimize returns on their investment by understanding this asymmetric effect and eliminate existing deficiencies.

  8. Bringing Solid-State Magnetocaloric Cooling to the Market: A Commercialization Plan

    Energy Technology Data Exchange (ETDEWEB)

    Abu-Heiba, Ahmad [ORNL; Sikes, Karen [CSRA; Blackburn, Julia [CSRA; Abdelaziz, Omar [ORNL; Mehdizadeh Momen, Ayyoub [ORNL

    2017-12-01

    Air conditioning has become a staple in American life, bringing improved health, productivity, and comfort to 93% of single-family homes as of 2015, compared to only 76% in 1990. This rise in demand has contributed to the 2.51 quads (12.5%) of total annual energy consumption in residential buildings attributable to space cooling (U.S. Energy Information Administration 2017). Accompanying this upward trend in space cooling has been increased refrigerant use, which has historically contributed to ozone depletion, global warming, or both. The Oak Ridge National Laboratory – along with German-based partner Vacuumschmelze GmbH & Co. KG – is working to reduce energy consumption and refrigerant use through the development of a next-generation, solid-state magnetocaloric cooling system. The purpose of this study is to investigate market potential of these systems in the United States, including information on the industry landscape, market share and unit shipment projections, optimal price points, and barriers to market entry.

  9. Uranium market

    International Nuclear Information System (INIS)

    Rubini, L.A.; Asem, M.A.D.

    1990-01-01

    The historical development of the uranium market is present in two periods: The initial period 1947-1970 and from 1970 onwards, with the establishment of a commercial market. The world uranium requirements are derived from the corresponding forecast of nuclear generating capacity, with, particular emphasis to the brazilian requirements. The forecast of uranium production until the year 2000 is presented considering existing inventories and the already committed demand. The balance between production and requirements is analysed. Finally the types of contracts currently being used and the development of uranium prices in the world market are considered. (author)

  10. US uranium market developments

    International Nuclear Information System (INIS)

    Krusiewski, S.V.; Patterson, J.A.

    1980-01-01

    Domestic uranium delivery commitments have risen significantly since January 1979, with the bulk of deliveries scheduled after 1990. Much of the long-term procurement will be obtained from captive production. However, buyers have adjusted their delivery schedules in the near term, deferring some procurement to later years, including a portion of planned captive production. Under current commitments, US imports of foreign uranium in the 1981 to 1985 period will be greater than our exports of domestic uranium. The anticipated supply of domestic uranium through 1985 is clearly more than adequate to fill the probable US demand in the meantime, uranium producers are continuing their efforts to increase future domestic supply by their considerable investments in new or expanded mine and mill facilities. Since January 1980, average contract prices including market-price settlements, for 1980 uranium deliveries have increased slightly, but average market-price settlements made this year have decreased by several dollars. While the general trend of US uranium prices has been upward since we began reporting price data in 1973, some reductions in average prices for future deliveries appeared in 1980. The softening of prices for new procurement can be expected to be increasingly apparent in future surveys

  11. The marketing plan and outcome indicators for recruiting and retaining parents in the HomeStyles randomized controlled trial.

    Science.gov (United States)

    Byrd-Bredbenner, Carol; Delaney, Colleen; Martin-Biggers, Jennifer; Koenings, Mallory; Quick, Virginia

    2017-11-15

    Despite the critical importance of successful recruitment and retention to study integrity, reporting of recruitment and retention strategies along with factors associated with successful recruitment and retention of participants in health-related interventions remain rare, especially for health and obesity prevention programs. Thus, the purpose of this article is to retrospectively examine the recruitment and retention marketing plan used in the online HomeStyles randomized controlled trial (RCT) and discuss outcomes associated with completion of the intervention. The HomeStyles RCT is an online intervention developed to motivate parents of young children to gain the skills and self-confidence needed to shape home environments and lifestyles to be protective against childhood obesity. Using the seven Ps of services marketing (i.e., people, place, product, physical evidence, price, promotion, and process), a comprehensive and systematic plan for recruitment and retention was implemented and outcomes assessed. A total of 489 parents with a young child aged 2 to attractiveness, interestingness, and usefulness. Despite all the retention efforts, the average monthly recruitment accrual rate of ~ 33 eligible enrolled participants at baseline (i.e., 489 participants/15-month recruitment period), declined to ~ 18, 11, 9, and 8 remaining recruited participants/month at midpoint, post, follow-up, and long-term follow-up surveys, respectively. In general, survey completers were significantly more likely to be female and perceived their child's health status to be better, and they were significantly less likely to be restrictive of their child's food intake. The findings of the present study highlight the need for far-reaching, concentrated, and varied recruitment strategies; sufficient time in the research plan for recruitment and retention activities; and creative, tireless, flexible, persistent project staff for health-related interventions.

  12. The bigger the worse? A comparative study of the welfare state and employment commitment

    OpenAIRE

    van der Wel, Kjetil A.; Halvorsen, Knut

    2014-01-01

    This article investigates how welfare generosity and active labour market policies relate to employment commitment. As social policy is increasingly directed towards stimulating employment in broader sections of society, this article particularly studies employment commitment among groups with traditionally weaker bonds to the labour market. This is also theoretically interesting because the employment commitment in these groups may be more affected by the welfare context than is the employme...

  13. An analysis of attitudes towards the comprehensive Everglades Restoration Plan using market segmentation

    Science.gov (United States)

    Jeffrey J. Bransford; Robert D. Bixler; William E. Hammitt

    2006-01-01

    Manipulation of water systems in south Florida have created hundreds of miles of canals, dams, and other diversions. These efforts significantly altered the region?s hydrology and introduced unanticipated changes into the ecosystem. In 2000, the Comprehensive Everglades Restoration Plan (CERP) was authorized to restore, protect, and preserve these wetlands....

  14. Reviewing tax system and its reform plan for the fuel market in South Korea

    International Nuclear Information System (INIS)

    Myung-Kyoon Lee

    2005-01-01

    After a long period of government intervention in the energy market, the Korean government has realized that the costs of its intervention are greater than the benefit as the economy got more complicated and more integrated into the world economy. The objective of the energy tax reform is to establish a transparent set of taxing principles, in order to internalize externalities from energy consumption. The expected effects of the reform is to motivate energy conservation and to promote R and D on energy conservation technologies which will ultimately result in the strengthening of industrial competitiveness and the reduction of urban air pollution. (author)

  15. Reviewing tax system and its reform plan for the fuel market in South Korea

    International Nuclear Information System (INIS)

    Lee, M.-K.

    2005-01-01

    After a long period of government intervention in the energy market, the Korean government has realized that the costs of its intervention are greater than the benefit as the economy got more complicated and more integrated into the world economy. The objective of the energy tax reform is to establish a transparent set of taxing principles, in order to internalize externalities from energy consumption. The expected effects of the reform is to motivate energy conservation and to promote R and D on energy conservation technologies which will ultimately result in the strengthening of industrial competitiveness and the reduction of urban air pollution

  16. Plan de social media marketing para una comunidad de videojuegos en el Campus de Gandia.

    OpenAIRE

    VILAPLANA MIRALLES, MIRIAM

    2016-01-01

    [ES] Con la llegada del internet y las redes sociales, la forma en que mostramos los productos y las empresas ha ido cambiando a lo largo de estos años. Cada vez es más notoria la importancia de la presencia en las redes, pero sobre todo de la buena presencia, que ayuda a expandir las marcas y a ser más visible y cercano para el consumidor. Con la estrategia de social media marketing se pretende ayudar, en este caso, al EVAM (Espacio del Videojuego y Arte Multimedia) del campus de Gandia...

  17. Marketing marketing

    NARCIS (Netherlands)

    dr. Karel Jan van Alsem

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede

  18. Metodología para la elaboración de un plan de marketing: propuesta de aplicación de las herramientas de marketing digital en la biblioteca IE

    OpenAIRE

    Marcos Blázquez, Amada

    2012-01-01

    El objetivo preliminar de la investigación es comprender la práctica real de la elaboración del plan marketing en las bibliotecas universitarias con escuela de negocios. En base a la obtención de resultados, se examina la literatura más relevante y se evalúa de forma crítica el contexto de las bibliotecas universitarias, se identifican las prácticas habituales de la aplicación del plan de marketing y se destacan los ejemplos de buenas prácticas. El propósito de la investigación es do...

  19. Shifting perspectives - Planning for the future of the pharmacy profession taking current labor market trends into consideration.

    Science.gov (United States)

    Traulsen, Janine Marie; Druedahl, Louise C

    2018-02-17

    The future of the pharmacy profession and concerns about professional identity have been popular and recurring themes in professional journals and at international pharmacy conferences for more than 30 years. The aim of this paper is to contribute to realistic and viable visions for the future of the pharmacy profession via insights through labor market and work organization theories. These insights provide an understanding of contemporary work patterns and what they mean for the future role of community pharmacists. It appears that an important and influential contemporary trend in work organization today is precarious work, i.e. non-standard employment that promotes and relies on a flexible and fluid work force. Contrary to permanent employment, precarious work is often poorly paid, insecure, unprotected, and in many cases cannot support a household. The growth of precarious work among professionals, including pharmacists has been documented in many countries. In the early 21st century a major concern in the UK was the growth in the number of pharmacists who choose to be self-employed "locums" as opposed to seeking permanent employment. With the spread of precarious work a new, involuntary form of employment appeared a decade later with the spread of "zero-hour contracts" and "exclusivity agreements". Particularly affected by these flexible, precarious work conditions are the highly-educated young health professionals such as pharmacists. The profession needs to be proactive in order to stay abreast of economic/workforce and organizational trends. The way forward is a commitment to a dynamic, knowledge-based vision that includes an ongoing analysis of the outside world. The core role of pharmacists in the future includes: 1. engagement in interprofessional education with other healthcare professionals; 2. an acceptance of the contribution that lay knowledge provides to the understanding of health and medicines, and 3.keeping ajour with new and revolutionary

  20. The specifics of marketing in strategic planning of election campaigns in Ukraine

    Directory of Open Access Journals (Sweden)

    O. Y. Shinkarenko

    2015-06-01

    Full Text Available The article considers a number of issues related to common approaches to strategic planning of election campaigns and its specificity in the conditions of modern Ukraine. Examines the role of strategic planning in the process of organizing and conducting election campaigns, various types of strategies used. Provides information on the types of strategies that were used by Ukrainian political parties and blocs in the election period of 2014 to the Verkhovna Rada.In the article the analysis of some (the problem is very wide, to talk about the possibility completely to solve it within a short studies key aspects of strategic planning of election campaigns. And, on the other hand, examples of the use of such approaches in recent election campaigns to be implemented in Ukraine. Strategic planning of election campaigns stands as the most important aspect of their organization, which defines the content of the campaign, we have what you need to send a potential electorate to vote a certain way. The development strategy of the campaign is a necessary stage of its organization, requires the use of experienced creative professionals and a number of methods and technologies designed to achieve the desired candidate or political party participating in the election result. Distinguish the different types and varieties of election campaign strategies, which vary according to the type of elections, the resources, the order of candidates on the configuration of the election campaign, used substantive and technological approaches, as well as the rhythm of the implementation of the election campaign. Determined that in parliamentary elections in 2014, all parties entered the Parliament, including the Opposition bloc, has used various strategies that in some way determined their electoral success.

  1. 75 FR 34734 - Improving Market and Planning Efficiency Through Improved Software; Notice of Agenda and...

    Science.gov (United States)

    2010-06-18

    ... paper or electronically via the eFiling link on the Commission's Web site at http://www.ferc.gov . A... introduction, Richard O'Neill, FERC. 9:20 a.m. Session A. Rick Gonzales, New York ISO, Voltage and Reactive... Flow for Day-Ahead Reactive Planning. 2:25 p.m. Break. 2:40 p.m. Session D. Marija Ilic, Carnegie...

  2. Money and Credit With Limited Commitment and Theft

    OpenAIRE

    Williamson, Stephen; Sanches, Daniel

    2009-01-01

    We study the interplay among imperfect memory, limited commitment, and theft, in an environment that can support monetary exchange and credit. Imperfect memory makes money useful, but it also permits theft to go undetected, and therefore provides lucrative opportunities for thieves. Limited commitment constrains credit arrangements, and the constraints tend to tighten with imperfect memory, as this mitigates punishment for bad behavior in the credit market. Theft matters for optimal monetary ...

  3. Marketing Plan for the Naval Postgraduate School Master of Business Administration to the Navy Unrestricted Line Community

    Science.gov (United States)

    2004-06-01

    47 A. MARKETING MIX .......................................................................................47...with the strategic direction of the school. Tools of strategic analysis such as SWOT analysis, market positioning, and the marketing mix , were used...approaches. The first approach is to use the marketing mix as a tool for reaching the needs of the target market, and attracting the customers to accept the

  4. Marketing fundamentals.

    Science.gov (United States)

    Redmond, W H

    2001-01-01

    This chapter outlines current marketing practice from a managerial perspective. The role of marketing within an organization is discussed in relation to efficiency and adaptation to changing environments. Fundamental terms and concepts are presented in an applied context. The implementation of marketing plans is organized around the four P's of marketing: product (or service), promotion (including advertising), place of delivery, and pricing. These are the tools with which marketers seek to better serve their clients and form the basis for competing with other organizations. Basic concepts of strategic relationship management are outlined. Lastly, alternate viewpoints on the role of advertising in healthcare markets are examined.

  5. Of markets and middlemen

    OpenAIRE

    Gabre-Madhin, Eleni Z.

    1999-01-01

    Using survey data on traders and brokers in the Ethiopian foodgrain market, this paper reveals that the brokerage institution is critical to market performance in that it enables traders to circumvent the commitment problem of long-distance trade with unknown partners. In the absence of grain standardization, public information, and legal contract enforcement, brokers act as inspectors and guarantors of each transaction. The paper analyzes the sources of commitment failure, the role and funct...

  6. Updating of the Agency's Market Survey and recent power planning studies

    International Nuclear Information System (INIS)

    Goodman, E.I.

    1976-01-01

    Since the publication in 1973 of the Agency's Market Survey of the economic potential of nuclear power in developing countries, additional studies have continued to predict more realistically this aspect of electrical growth. An updating was prepared in 1974 to reflect the precipitous increase in crude oil prices. Actual forecasts in studies of individual countries are continuing, based on more extensive analysis and the latest economic factors. These studies have been performed for Pakistan, Bangladesh, Indonesia and Hong Kong. A new forecast is presented for certain developing countries in Africa, America and Asia, which gives a range of 250-400 GW(e) of nuclear capacity installed by the end of this century. The lower forecast is considered most likely and represents approximately 30% of the total installed electrical capacity of these countries. (author)

  7. [Market and competitive positioning of specialized practices: competitive advantages through strategic productivity planning].

    Science.gov (United States)

    Räwer, Henrik; Braun von Reinersdorff, A; Ochotta, T; Rasche, C

    2011-12-01

    The provision of outpatient services will be confronted by increased market concentration. Under these circumstances, individual medical practices are predicted to have a minimal chance for survival since by nature the specialized physician can only accommodate the considerably heterogeneous needs of the patients up to justifiable limits. Due to patients' higher rate of mobility in the elective process, specialty physicians in rural areas are obliged to transform their practices into professional service enterprises. While hospitals are attempting to combat a continuing economization of the health care sector, in part by applying aggressive leadership and management methods, an increasing polarization can be noted in the outpatient setting. Also in the field of urology, patients consider themselves medical treatment clients who are unwilling to be relegated to cases of the often criticized"5-minute medicine."

  8. Voluntary Truck and Bus Fuel-Economy-Program marketing plan. Final technical report, September 29, 1980-January 29, 1982

    Energy Technology Data Exchange (ETDEWEB)

    None

    1982-01-01

    The aim of the program is to improve the utilization of fuel by commercial trucks and buses by updating and implementing specific approaches for educating and monitoring the trucking industry on methods and means of conserving fuels. The following outlines the marketing plan projects: increase use of program logo by voluntary program members and others; solicit trade publication membership and support; brief Congressional delegations on fuel conservation efforts; increase voluntary program presence before trade groups; increase voluntary program presence at truck and trade shows; create a voluntary program display for use at trade shows and in other areas; review voluntary program graphics; increase voluntary program membership; and produce placemats carrying fuel conservation messages; produce a special edition of Fuel Economy News, emphasizing the driver's involvement in fuel conservation; produce posters carrying voluntary program fuel conservation message. Project objectives, activities, and results for each project are summarized.

  9. Plan de marketing para la línea de baterías Platinum de la empresa ETNA

    OpenAIRE

    Galarza Garrido Lecca, Noé Martin; Cáceres Cubas, Carlos Alberto; Lau Valenzuela, Efraín Rolando

    2016-01-01

    El presente plan de marketing tiene como finalidad determinar las razones por las que las ventas de la línea Platinum de baterías ETNA viene siendo negativa. En la actualidad, esta línea representa solo el 1% de la facturación total (Línea profesional, Alto Desempeño y Platinum), a pesar de ser la más rentable. Mediante el análisis del entorno macro y micro de la empresa, se realizó un estudio de mercado orientado a determinar las causas de la caída en ventas de esta línea; al analizar los pe...

  10. Using cognitive concept mapping to understand what health care means to the elderly: an illustrative approach for planning and marketing.

    Science.gov (United States)

    Shewchuk, Richard; O'Connor, Stephen J

    2002-01-01

    This article describes a process that can be used for eliciting and systematically organizing perceptions held by key stakeholders. An example using a limited sample of older Medicare recipients is developed to illustrate how this approach can be used. Internally, a nominal group technique (NGT) meeting was conducted to identify an array of health care issues that were perceived as important by this group. These perceptions were then used as stimuli to develop an unforced card sort task. Data from the card sorts were analyzed using multidimensional scaling and hierarchical cluster analysis to demonstrate how qualitative input of participants can be organized. The results of these analyses are described to illustrate an example of an interpretive framework that might be used when seeking input from relevant constituents. Suggestions for how this process might be extended to health care planning/marketing efforts are provided.

  11. Comments on the paper ''Market forces and planning by regulation: conflicts and complementarities'' by Rodney Stevensopn and Dennis Ray

    Energy Technology Data Exchange (ETDEWEB)

    Voll, S P [New Hampshire Public Utilities Commission, Concord, NH (United States)

    1993-10-01

    The conflict between reliance on competitive markets and insistence on least-cost integrated planning highlights a fundamental difference in ideology, approach to regulation and assessment of the nature of the regulated industries that has developed between federal agencies and the state commissions in the USA in the last decade. While the conflict exists in the gas and telephone industries, and indeed would manifest itself in any industry subject to regulation at both the federal and state level, it is most apparent in the regulated electricity industry. The federal agencies (for electricity regulation the Federal Energy Regulatory Commission (FERC)) view the state commissions as hopelessly old-fashioned in their attachment to traditional bureaucratic regulation; state regulators can argue that FERC has an unrealistic assessment of the nature of the electricity industry and an unfortunate indifference to the fate of captive ratepayers. (author)

  12. Applications of the marketing perspective in nutrition education.

    Science.gov (United States)

    Fleming, P L

    1987-09-01

    The marketing paradigm is based on the premise of exchange of value, that is, value received for value given. The role of the nutrition educator as a marketer is to facilitate exchanges of value with consumers. To carry out this role, a strong orientation to the consumer, what she or he wants and needs and is willing to "pay," guides the development of the nutrition education mission, objectives, and strategies. The marketing paradigm calls for a marketing information system that includes internal record keeping, marketing intelligence gathering, and marketing research. The information is used in the marketing audit, which identifies organizational strengths and weaknesses and marketplace opportunities and barriers. Marketing objectives are formulated, and strategies for segmenting, positioning, and developing the marketing mix follow. These are translated in the marketing plan to an action plan, a budget, and profit and loss projections. Use of the marketing paradigm in nutrition education is not a panacea for organizational ills and marketplace problems. Instead, the paradigm raises issues to which nutrition educators must bring their expertise, commitment, ingenuity, and creativity.

  13. Marketing health care to employees: the structure of employee health care plan satisfaction.

    Science.gov (United States)

    Mascarenhas, O A

    1993-01-01

    Providing cost-contained comprehensive quality health care to maintain healthy and productive employees is a challenging problem for all employers. Using a representative panel of metropolitan employees, the author investigates the internal and external structure of employee satisfaction with company-sponsored health care plans. Employee satisfaction is differentiated into four meaningful groups of health care benefits, whereas its external structure is supported by the traditional satisfaction paradigms of expectation-disconfirmation, attribution, and equity. Despite negative disconfirmation, employees register sufficiently high health care satisfaction levels, which suggests some useful strategies that employers may consider implementing.

  14. Proceedings of the 13th forum: Croatian Energy Day: Long-term planning and consumer supply safety in open market conditions

    International Nuclear Information System (INIS)

    Granic, G.; Jelavic, B.

    2004-01-01

    The process of opening up the energy market has been proceeding at an accelerating pace; legislative and institutional prerequisites have come into existence for a transparent and nondiscriminatory approach to energy systems (networks), and for an easy market access to suppliers by granting customers the right of supplier choice. National borders - once an obstacle to energy market development - are thus eliminated. Advantages of this sort of development strategy for energy markets include top-quality competition and market de-monopolization, which in turn, as a rule, imply a more favorable position for the users of energy system services, for energy buyers / purchasers, and for consumers. However, the coexistence of internal (national) and international competitions raises the issue of the framework and contents of long-term planning, as well as of the liability of states and government institutions for the adequacy, security, and stability of energy sources, and consequently for customer supply security

  15. In Search of Market Access: Why the Doha “Plan B” for December 2011 is likely to fail Erosion from Rules of Origin (Part II)

    OpenAIRE

    Carrere, Céline; De Melo, Jaime

    2011-01-01

    Once again the Doha Round negotiators are struggling to reach an agreement, this time by mid-December 2011 on a “plan B” package that would give increased market access to the Least Developed Countries (LDCs) under simplified rules of origin (RoO). We argue that in spite of some simplifying reforms by the EU and the US, administrative costs associated with establishing origin will continue to be sizeable, approximately equal to the effective market access left under “plan B”. Given the reluct...

  16. Formulación de un plan estratégico de marketing para la empresa Diseño Visual en la ciudad de Cuenca

    OpenAIRE

    Rivera Cajamarca, María Elisa; Uyaguari Castillo, Martha Paola

    2010-01-01

    Nuestro trabajo de grado se trata de la Formulación de un Plan Estratégico de Marketing para la Empresa Diseño Visual que es una empresa dedicada a la publicidad gráfica en distintos tipos de materiales, hemos realizado esta propuesta considerando que los productos y servicios que ofrece la empresa son de muy buena calidad pero que a la empresa le hace falta darse a conocer en el mercado para alcanzar posicionamiento, en este sentido el Plan de Marketing Estratégico es imprescindible para que...

  17. Plan de marketing para mejorar los procesos de comercialización para el almacén Arco Iris de Azogues.

    OpenAIRE

    Quevedo Vázquez, Jorge Oswaldo

    2011-01-01

    Elaborar un plan de marketing que le permita adecuarse a las necesidades fluctuantes del mercado, generando una ventaja competitiva, y que logre incrementar su nivel de ventas. Este trabajo de investigación sobre el Plan de Marketing para mejorar los procesos de comercialización para el almacén “ARCO IRIS” en la ciudad de Azogues, se inició con los siguientes informantes: propietario del negocio y funcionarios que realizan sus actividades gerenciales, toma de decisiones y acciones operativ...

  18. Plan de marketing para incrementar la captación de clientes PYMES del sector comercial en el Banco Internacional, agencia Ceibos de la ciudad de Guayaquil.

    OpenAIRE

    Ponce Vélez, Dennys Orlando; Wiesner Flores, María Gabriela

    2015-01-01

    El objetivo de esta propuesta es incrementar la captación de clientes potenciales del sector comercial de las PYMES ubicadas en la Agencia Ceibos del Banco Internacional, mediante la ejecución un plan de marketing el cual permitirá dar a conocer los servicios financieros que dispone el Banco Internacional The objective of this proposal is increasing the lead generation business customers of SMEs located in International Bank - Ceibos Agency, by executing a marketing plan which will raise a...

  19. Developing a strategic marketing plan for physical and occupational therapy services: a collaborative project between a critical access hospital and a graduate program in health care management.

    Science.gov (United States)

    Kash, Bita A; Deshmukh, A A

    2013-01-01

    The purpose of this study was to develop a marketing plan for the Physical and Occupational Therapy (PT/OT) department at a Critical Access Hospital (CAH). We took the approach of understanding and analyzing the rural community and health care environment, problems faced by the PT/OT department, and developing a strategic marketing plan to resolve those problems. We used hospital admissions data, public and physician surveys, a SWOT analysis, and tools to evaluate alternative strategies. Lack of awareness and negative perception were key issues. Recommended strategies included building relationships with physicians, partnering with the school district, and enhancing the wellness program.

  20. Capacity Markets and Market Stability

    International Nuclear Information System (INIS)

    Stauffer, Hoff

    2006-01-01

    The good news is that market stability can be achieved through a combination of longer-term contracts, auctions for far enough in the future to permit new entry, a capacity management system, and a demand curve. The bad news is that if and when stable capacity markets are designed, the markets may seem to be relatively close to where we started - with integrated resource planning. Market ideologues will find this anathema. (author)