WorldWideScience

Sample records for market area hma

  1. Performance life of HMA mixes : final report.

    Science.gov (United States)

    2016-01-01

    A number of hot mix asphalt (HMA) types, such as permeable friction course (PFC), stone mastic asphalts : (SMA), performance design mixes and conventional dense graded mixes are currently used to construct or overlay : roads. One of the important inp...

  2. Niche energy markets in rural areas

    International Nuclear Information System (INIS)

    Walsh, M.; McCarthy, S.

    1996-01-01

    The objective of this project is the development of a standard methodology for integrating non-food crops in rural areas with niche energy markets. This has involved a number of steps including (i) identification of 3 niche markets for energy crops which are of common interest to the partners, (ii) application of the standard costing methodology to investigate these three niche markets and (iii) comparison of the results from this work in three workshops (one for each market). Three tightly defined niche markets were identified; these were chosen following an examination of the national energy marekts in each of the partners countries (Ireland, Germany, Netherlands, UK, Greece and Portugal). This paper gives an overview of the national energy markets which were examined. The three niche markets are introduced and the reasons for their selection given. The application of the methodology to each of the niche markets is presented along with the conclusions of the partners regarding the niche markets. (Author)

  3. Small Area Fair Market Rent

    Data.gov (United States)

    Department of Housing and Urban Development — Due to the increasing demand for more localized rents for a variety of purposes, HUD is making Small Area FMRs for all metropolitan areas available. Small Area FMRs...

  4. Tack coat optimization for HMA overlays : accelerated pavement test report.

    Science.gov (United States)

    2009-02-01

    Interface bonding between hot-mix asphalt (HMA) overlays and Portland cement concrete (PCC) pavements is one : of the most significant factors affecting overlay service life. This study was performed to quantify the effects of HMA type, : tack coat t...

  5. Simulation of HMA compaction by using FEM

    NARCIS (Netherlands)

    ter Huerne, H.L.; van Maarseveen, M.F.A.M.; Molenaar, A.A.A.; van de Ven, M.F.C.

    2008-01-01

    This paper introduces a simulation tool for the compaction process of Hot Mix Asphalt (HMA) using a roller under varying external conditions. The focus is on the use of the Finite Element Model (FEM) with code DiekA, on its necessary requirements and on the presentation of simulation results. The

  6. 7 CFR 1160.115 - Milk marketing area.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Milk marketing area. 1160.115 Section 1160.115 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Marketing... Order Definitions § 1160.115 Milk marketing area. Milk marketing area means each area within which milk...

  7. 7 CFR 29.9404 - Marketing area opening dates and marketing schedules.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 2 2010-01-01 2010-01-01 false Marketing area opening dates and marketing schedules... MARKETING SERVICE (Standards, Inspections, Marketing Practices), DEPARTMENT OF AGRICULTURE COMMODITY....9404 Marketing area opening dates and marketing schedules. (a) The Flue-Cured Tobacco Advisory...

  8. 7 CFR 1032.2 - Central marketing area.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Central marketing area. 1032.2 Section 1032.2 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE CENTRAL MARKETING AREA Order Regulating...

  9. 7 CFR 1007.2 - Southeast marketing area.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Southeast marketing area. 1007.2 Section 1007.2 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE SOUTHEAST MARKETING AREA Order Regulating...

  10. 7 CFR 1030.2 - Upper Midwest marketing area.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Upper Midwest marketing area. 1030.2 Section 1030.2 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE UPPER MIDWEST MARKETING AREA Order...

  11. 7 CFR 1124.2 - Pacific Northwest marketing area.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Pacific Northwest marketing area. 1124.2 Section 1124.2 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE PACIFIC NORTHWEST MARKETING AREA Order...

  12. 7 CFR 1126.2 - Southwest marketing area.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Southwest marketing area. 1126.2 Section 1126.2 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE SOUTHWEST MARKETING AREA Order Regulating...

  13. 7 CFR 1005.2 - Appalachian marketing area.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Appalachian marketing area. 1005.2 Section 1005.2 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE APPALACHIAN MARKETING AREA Order...

  14. 7 CFR 1001.2 - Northeast marketing area.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Northeast marketing area. 1001.2 Section 1001.2 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE NORTHEAST MARKETING AREA Order Regulating...

  15. 7 CFR 1006.2 - Florida marketing area.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Florida marketing area. 1006.2 Section 1006.2 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE FLORIDA MARKETING AREA Order Regulating...

  16. 7 CFR 1033.2 - Mideast marketing area.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Mideast marketing area. 1033.2 Section 1033.2 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE MIDEAST MARKETING AREA Order Regulating...

  17. 7 CFR 1131.2 - Arizona marketing area.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Arizona marketing area. 1131.2 Section 1131.2 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE ARIZONA MARKETING AREA Order Regulating...

  18. Investigation of HMA compactability using GPR technique

    Science.gov (United States)

    Plati, Christina; Georgiou, Panos; Loizos, Andreas

    2014-05-01

    In-situ field density is often regarded as one of the most important controls used to ensure that an asphalt pavement being placed is of high quality. The achieved density results from the effectiveness of the applied compaction mode on the Hot Mix Asphalt (HMA) layer. It is worthwhile mentioning that the proper compaction of HMA increases pavement fatigue life, decreases the amount of permanent deformation or rutting, reduces the amount of oxidation or aging, decreases moisture damage or stripping, increases strength and internal stability, and may decrease slightly the amount of low-temperature cracking that may occur in the mix. Conventionally, the HMA density in the field is assessed by direct destructive methods, including through the cutting of samples or drilling cores. These methods are characterized by a high accuracy, although they are intrusive and time consuming. In addition, they provide local information, i.e. information only for the exact test location. To overcome these limitations, the use of non-intrusive techniques is often recommended. The Ground Penetrating Radar (GPR) technique is an example of a non-intrusive technique that has been increasingly used for pavement investigations over the years. GPR technology is practical and application-oriented with the overall design concept, as well as the hardware, usually dependent on the target type and the material composing the target and its surroundings. As the sophistication of operating practices increases, the technology matures and GPR becomes an intelligent sensor system. The intelligent sensing deals with the expanded range of GPR applications in pavements such as determining layer thickness, detecting subsurface distresses, estimating moisture content, detecting voids and others. In addition, the practice of using GPR to predict in-situ field density of compacted asphalt mixture material is still under development and research; however the related research findings seem to be promising

  19. Tack coat optimization for HMA overlays laboratory testing.

    Science.gov (United States)

    2008-09-01

    Interface bonding between hot-mix asphalt (HMA) overlays and Portland cement concrete (PCC) pavements can be one of the most : significant factors affecting overlay service life. Various factors may affect the bonding condition at the interface, incl...

  20. Economics of Irvingia marketing in Njaba Local Government Area of ...

    African Journals Online (AJOL)

    Economics of Irvingia marketing in Njaba Local Government Area of Imo state, Nigeria. ... Marketing margins, and efficiency of the respondents were estimated. Results indicate that trade in ... Full Text: EMAIL FULL TEXT EMAIL FULL TEXT

  1. Development Strategy for Mobilecommunications Market in Chinese Rural Area

    Science.gov (United States)

    Zhang, Liwei; Zhang, Yanjun; Xu, Liying; Li, Daoliang

    Based on full analysis of rural mobile communication market, in order to explore mobile operators in rural areas of information services for sustainable development model, this paper presents three different aspects, including rural mobile communications market demand, the rural market for mobile communications business model and development strategies for rural mobile communications market research business. It supplies some valuable references for operators to develop rural users rapidly, develop the rural market effectively and to get access to develop a broad space.

  2. Water flow simulation and analysis in HMA microstructure

    Directory of Open Access Journals (Sweden)

    Can Chen

    2014-10-01

    Full Text Available This paper introduces a new method for reconstructing virtual two-dimensional (2-D microstructure of hot mix asphalt (HMA. Based on the method, the gradation of coarse aggregates and the film thickness of the asphalt binder can be defined by the user. The HMA microstructure then serves as the input to the computational fluid dynamic (CFD software (ANSYS-FLUENT to investigate the water flow pattern through it. It is found that the realistic flow fields can be simulated in the 2-D micro-structure and the flow patterns in some typical air void structures can be identified. These flow patterns can be used to explain the mechanism that could result in moisture damage in HMA pavement. The one-dimensional numerical permeability values are also derived from the flow fields of the 2-D HMA microstructure and compared with the measured values obtained by the Karol-Warner permeameter. Because the interconnected air voids channels in actual HMA samples cannot be fully represented in a 2-D model, some poor agreements need to be improved.

  3. New areas in agricultural and food marketing

    DEFF Research Database (Denmark)

    Grunert, Klaus G.; Harmsen, Hanne; Larsen, Hanne Hartvig

    1997-01-01

    of the laws of economics that growth in markets for food products, if any, is not in terms of quantity, but in terms of value. - Most industrialised economies are characterised by an oversupply of agricultural products. - A global tendency towards deregulation, decrease of government subsidies to producers...

  4. Housing market volatility in the OECD area

    DEFF Research Database (Denmark)

    Engsted, Tom; Pedersen, Thomas Quistgaard

    2014-01-01

    Vector-autoregressive models are used to decompose housing returns in 18 OECD countries into cash flow (rent) news and discount rate (return) news over the period 1970-2011. For the jajority of countries news about future returns is the main driver, and both real interest rates and risk-premia play...... an important role in accounting for housing market volatility. Bivariate cross-country correlations and principal components analyses indicate that part of the return movements have a common factor among the majority of countries. We explain the results in terms of global changes in credit constraints...

  5. Simulation of temperature conditions on APT of HMA mixes

    CSIR Research Space (South Africa)

    Steyn, WJVDM

    2008-10-01

    Full Text Available between these APT data and practical application of the outcomes of the tests. The paper starts with general background on the effect of temperature on the loading conditions and response of HMA materials, methods to manage it during APT testing...

  6. Genome-wide analysis and heavy metal-induced expression profiling of the HMA gene family in Populus trichocarpa

    Directory of Open Access Journals (Sweden)

    Dandan eLi

    2015-12-01

    Full Text Available The heavy metal ATPase (HMA family plays an important role in transition metal transport in plants. However, this gene family has not been extensively studied in Populus trichocarpa. We identified 17 HMA genes in P. trichocarpa (PtHMAs, of which PtHMA1–PtHMA4 belonged to the zinc (Zn/cobalt (Co/cadmium (Cd/lead (Pb subgroup, and PtHMA5–PtHMA8 were members of the copper (Cu/silver (Ag subgroup. Most of the genes were localized to chromosomes I and III. Gene structure, gene chromosomal location, and synteny analyses of PtHMAs indicated that tandem and segmental duplications likely contributed to the expansion and evolution of the PtHMAs. Most of the HMA genes contained abiotic stress-related cis-elements. Tissue-specific expression of PtHMA genes showed that PtHMA1 and PtHMA4 had relatively high expression levels in the leaves, whereas Cu/Ag subgroup (PtHMA5.1- PtHMA8 genes were upregulated in the roots. High concentrations of Cu, Ag, Zn, Cd, Co, Pb and Mn differentially regulated the expression of PtHMAs in various tissues. The preliminary results of the present study generated basic information on the HMA family of Populus that may serve as foundation for future functional studies.

  7. Spatial clustering of knowledge-based industries in the Helsinki Metropolitan Area

    Directory of Open Access Journals (Sweden)

    Juan Eduardo Chica

    2016-01-01

    Full Text Available The central locations of metropolitan areas have some specific attributes, leading to an accumulation of large knowledge exchanges and extensive knowledge externalities, which encourage the concentration of various economic activities, especially knowledge-based industries (KBI. Other agglomeration economies found in metropolitan areas – such as telecommunications and transport infrastructures connected to global productive circuits and complementary labour markets – are key factors for KBI employment growth. This paper explores the Helsinki Metropolitan Area’s (HMA spatial clustering of KBI at the sub-district level, and the role played by agglomeration economies (both specialization and diversity economies in fostering this process. The results reveal that KBI employment shows patterns of concentration in the core and adjacent areas. The specialization and diversity economies found in the metropolitan core and the specialization economies found in others areas lead to KBI spatial clustering in the HMA. Public policies regarding the promotion of science parks have also played a decisive role.

  8. Evaluation of deformation response of HMA under APT and wheel tracking tests

    CSIR Research Space (South Africa)

    Denneman, E

    2008-10-01

    Full Text Available for the assessment of rut resistance of hot mix asphalt(HMA). A road test section, surfaced with a standard continuously graded medium HMA material, was subjected to full scale Heavy Vehicle Simulator (HVS) and scaled Model Mobile Load Simulator (MMLS) testing. A...

  9. Mechanical performance of HMA-2 modified with purified and unpurified carbon nanotubes and nanofibers

    Directory of Open Access Journals (Sweden)

    Mario Rodrigo Rubio

    2017-05-01

    Full Text Available The present study evaluates the mechanical performance of a Hot Mix Asphalt – Type II (HMA-2 modified with carbon nanotubes and carbon nanofibers (CNTF. CNTF were made by means the Catalytic Vapor Deposition (CVD technique at 700° C using a Nickel, Copper and Aluminum (NiCuAl catalyst with a Cu/Ni molar relation of 0,33. In order to properly assess HMA-2 performance, three different mixtures were analyzed: 1 HMA-2 modified with purified CNTF; 2 HMA-2 modified with non-purified CNTF and, 3 a Conventional HMA-2 (control. Samples manufactured in accordance with the Marshall Mix Design were tested in the laboratory to study rutting, resilient modulus (Mr and fatigue. In addition to the aforementioned dynamic characterization, the effect of CNTF purification on the asphalt mixture’s mechanical properties was analyzed. In short, a comparative study was designed to determine whether or not CNTF should be purified before introduction into the HMA-2. This investigation responds to the growing demand for economical materials capable of withstanding traffic loads while simultaneously enhancing pavement durability and mechanical properties. Although purified CNTF increased HMA-2 stiffness and elastic modulus, non-purified CNTF increased the asphalt mixture’s elastic modulus without considerable increases in stiffness. Thus, the latter modification is deemed to help address fatiguerelated issues and improve the long-term durability of flexible pavements.

  10. AtHMA4 Drives Natural Variation in Leaf Zn Concentration of Arabidopsis thaliana

    Science.gov (United States)

    Chen, Zi-Ru; Kuang, Lu; Gao, Yi-Qun; Wang, Ya-Ling; Salt, David E.; Chao, Dai-Yin

    2018-01-01

    Zinc (Zn) is an essential element for plant growth and development, and Zn derived from crop plants in the diet is also important for human health. Here, we report that genetic variation in Heavy Metal-ATPase 4 (HMA4) controls natural variation in leaf Zn content. Investigation of the natural variation in leaf Zn content in a world-wide collection of 349 Arabidopsis thaliana wild collected accessions identified two accessions, Van-0 and Fab-2, which accumulate significantly lower Zn when compared with Col-0. Both quantitative trait loci (QTL) analysis and bulked segregant analysis (BSA) identified HMA4 as a strong candidate accounting for this variation in leaf Zn concentration. Genetic complementation experiments confirmed this hypothesis. Sequence analysis revealed that a 1-bp deletion in the third exon of HMA4 from Fab-2 is responsible for the lose of function of HMA4 driving the low Zn observed in Fab-2. Unlike in Fab-2 polymorphisms in the promoter region were found to be responsible for the weak function of HMA4 in Van-0. This is supported by both an expression analysis of HMA4 in Van-0 and through a series of T-DNA insertion mutants which generate truncated HMA4 promoters in the Col-0 background. In addition, we also observed that Fab-2, Van-0 and the hma4-2 null mutant in the Col-0 background show enhanced resistance to a combination of high Zn and high Cd in the growth medium, raising the possibility that variation at HMA4 may play a role in environmental adaptation. PMID:29545819

  11. AtHMA4 Drives Natural Variation in Leaf Zn Concentration of Arabidopsis thaliana.

    Science.gov (United States)

    Chen, Zi-Ru; Kuang, Lu; Gao, Yi-Qun; Wang, Ya-Ling; Salt, David E; Chao, Dai-Yin

    2018-01-01

    Zinc (Zn) is an essential element for plant growth and development, and Zn derived from crop plants in the diet is also important for human health. Here, we report that genetic variation in Heavy Metal-ATPase 4 ( HMA4 ) controls natural variation in leaf Zn content. Investigation of the natural variation in leaf Zn content in a world-wide collection of 349 Arabidopsis thaliana wild collected accessions identified two accessions, Van-0 and Fab-2, which accumulate significantly lower Zn when compared with Col-0. Both quantitative trait loci (QTL) analysis and bulked segregant analysis (BSA) identified HMA4 as a strong candidate accounting for this variation in leaf Zn concentration. Genetic complementation experiments confirmed this hypothesis. Sequence analysis revealed that a 1-bp deletion in the third exon of HMA4 from Fab-2 is responsible for the lose of function of HMA4 driving the low Zn observed in Fab-2. Unlike in Fab-2 polymorphisms in the promoter region were found to be responsible for the weak function of HMA4 in Van-0. This is supported by both an expression analysis of HMA4 in Van-0 and through a series of T-DNA insertion mutants which generate truncated HMA4 promoters in the Col-0 background. In addition, we also observed that Fab-2, Van-0 and the hma4-2 null mutant in the Col-0 background show enhanced resistance to a combination of high Zn and high Cd in the growth medium, raising the possibility that variation at HMA4 may play a role in environmental adaptation.

  12. 7 CFR 27.11 - Area Director, Marketing Services Office; responsibility.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 2 2010-01-01 2010-01-01 false Area Director, Marketing Services Office... MARKETING SERVICE (Standards, Inspections, Marketing Practices), DEPARTMENT OF AGRICULTURE COMMODITY... Regulations Administration § 27.11 Area Director, Marketing Services Office; responsibility. Subject to this...

  13. Marketing activities in the area of micronization services

    Directory of Open Access Journals (Sweden)

    Sołtysik Barbara

    2016-12-01

    Full Text Available Under conditions of constantly growing competition, what is becoming a key problem is keeping the previously acquired clients. Their trust in the provider and regularly repeated purchases are an expression of the efficiency of marketing activities conducted by companies. What is becoming a measure of success is the satisfaction and loyalty of buyers. Companies spend a lot of money to attract clients and the competition keeps trying to take away their clients. A lost client means not just the loss of a future order – this is the loss of revenues equal to the value of all products which a particular buyer could purchase in his entire life. On top of that comes the cost of acquiring new client to replace the old one. TARP research shows that the cost of acquiring a new client is five times higher than the cost of pleasing an existing client (Kotler, 2006. In the publication the significance of the relations with the client are discussed with regard to efficient marketing strategy. Moreover, the results of client satisfaction surveys and market analysis taking into consideration the revenues from sale of services in the area of micronization are presented.

  14. 78 FR 79444 - Loveland Area Projects-2025 Power Marketing Initiative

    Science.gov (United States)

    2013-12-30

    ... extends the current marketing plan, with amendments to key marketing plan principles. Western's proposed..., 1986) and provided the marketing plan principles used to market LAP firm hydropower resources. The FES.... The meetings provided customers the opportunity to review current marketing plan principles and...

  15. MAIN AREAS OF RESEARCH STAFF AS PROPERTY MARKETING

    Directory of Open Access Journals (Sweden)

    Svetlana Yu. Kazantsevа

    2015-01-01

    Full Text Available The article explains the concept of theobject of marketing, marketing personnel, as a form of marketing. The types of elasticity, the main factors affecting the elasticity of the staff also identifi ed key issues for the analysis of staff loyalty as one of the objects of marketing.

  16. Construction of experimental HMA test sections in order to monitor the compaction process

    NARCIS (Netherlands)

    ter Huerne, Henderikus L.; Molenaar, A.A.A.; van de Ven, M.F.C.

    2003-01-01

    For getting better understanding about the process of HMA compaction, a test section was constructed while the governing process parameters, like; compaction progress, temperature of the material at which activities were employed, equipment properties and meteorological circumstances, were

  17. Use of moisture induced stress testing to evaluate stripping potential of hot mix asphalt (HMA).

    Science.gov (United States)

    2012-07-01

    Stripping of hot mix asphalt (HMA) in the field is an ongoing issue for many Departments of Transportation : (DOTs). A leading cause of stripping is hydraulic scouring. The Moisture Induced Stress Tester (MIST) is a recently : developed technology th...

  18. Validation of contractor HMA testing data in the materials acceptance process.

    Science.gov (United States)

    2010-08-01

    "This study conducted an analysis of the SCDOT HMA specification. A Research Steering Committee comprised of SCDOT, FHWA, and Industry representatives provided oversight of the process. The research process included a literature review, a brief surve...

  19. 76 FR 33333 - Use of Small Area Fair Market Rents for Project Base Vouchers in the Dallas TX Metropolitan Area

    Science.gov (United States)

    2011-06-08

    ... DEPARTMENT OF HOUSING AND URBAN DEVELOPMENT [Docket No. FR-5525-N-01] Use of Small Area Fair Market Rents for Project Base Vouchers in the Dallas TX Metropolitan Area AGENCY: Office of the Assistant... Small Area Fair Market Rents (SAFMRs) for Project-Based Vouchers (PBVs) located in the Dallas, TX...

  20. PROFITABILITY AND MARKETING EFFICIENCY OF MAIZE IN KWANDE LOCAL GOVERNMENT AREA OF BENUE STATE, NIGERIA

    Directory of Open Access Journals (Sweden)

    Zacharias Ternenge Nyiatagher

    2015-12-01

    Full Text Available The paper presents profi tability and marketing effi - ciency of maize in Kwande Local Government Area of Benue State, Nigeria. Stratifi ed random sampling was used to select three hundred (300 maize marketers comprising producers (210, wholesalers (32 and retailers (58 in eight (8 major markets in the study area. Primary data were collected using structured questionnaires. Data were analyzed using descriptive statistics, marketing margin and marketing effi ciency. It was found that maize marketing in the study area was dominated by males (64.7% and young people (55.0% who are energetic enough to withstand the stress involved in the business. The marketing margin of an average maize marketer in the study area was N2,012.00 per 100kg and the percentage marketing margin was 37.2%. This showed that maize marketing in the study area was profi table and 100% retail price paid by the fi nal consumer resulted in farm-to-retail price spread or marketing margin of 37.2%. The marketing effi ciency (0.28 of mai ze in the study area indicated that the marketers were ineffi cient in maize business. It was recommended that government, non-governmental organizations and the rural populace should strive hard to improve the transportation network and the marketers should belong to marketing associations so that they can collectively access loans from rural banking institutions

  1. An exploratory study of services marketing in global markets: major areas of inquiry for the health care services industry.

    Science.gov (United States)

    Young, S; Erdem, S A

    1996-01-01

    It has been stated that one of the major challenges for the international marketer is the design of an efficient strategy for marketing services to international markets. This paper reviews some of the issues associated with services marketing in global markets along with the basic variables of service industries. An exploratory assessment of the health care services industry results in a list composed of several inquiry areas which should be examined by multinational companies. It is hoped that the review of the issues raised in this paper provides a basis for decision making and further research.

  2. Costs And Returns Analysis Of Palm Wine Marketing In Uyo Area Of ...

    African Journals Online (AJOL)

    Costs And Returns Analysis Of Palm Wine Marketing In Uyo Area Of Akwa Ibom State, Nigeria. ... Abstract. This study examined the marketing of palm wine (Ukot) in Akwa Ibom State, Nigeria. The socio ... EMAIL FULL TEXT EMAIL FULL TEXT

  3. Some models for electric power price clearing in liberalized market area

    International Nuclear Information System (INIS)

    Chogelja, Goran; Pavlov, Risto

    2001-01-01

    This paper presents some of the basic models for electrical energy price clearing in liberalized market area and competition on level of consumption and level of production. As an example the Amsterdam power exchange APX (spot market) is given and some of another types of markets and methodology for pricing are presented. In detal 'clearing pricing mechanism in day athead market' from the Amsterdam power exchange is presented as well as the methodology for market balancing and financial clearing. (Original)

  4. AREAS OF MARKETING ACTIVITIES AND ESPECIALLY OF COMMUNICATION POLICY ON THE MARKET FLOWER PRODUC-TION

    Directory of Open Access Journals (Sweden)

    Gyulnara M. Gasymova

    2014-01-01

    Full Text Available The article studies basic aspects of marketing applying on the Russian flower market. The author has identified the main trends of marketing activities of companies and selected features of marketing mix of the flowers. In addition, the features of the communication policy of flower companies are identified. The author conducted a competitive analysis of companies at the wholesale and retail sectors of the Russian flower market.

  5. Small and medium enterprise (SME) internet marketing challenges in the Tshwane area, South Africa

    OpenAIRE

    Louise van Scheers; Johan Botha; Jacques van Scheers

    2015-01-01

    The aim of this paper is to establish Internet marketing challenges of SMEs in the Tshwane area. It seems that the benefits of Internet marketing seem to be ignored by most SMEs however but unfortunately, Internet marketing challenges prevent SME owners from using these tools effectively. A survey study method of research design has been selected for the research. The sample for the study comprised 200 SMEs in the Tshwane area. Internet marketing usage in SMEs and the impact thereof is viewed...

  6. 77 FR 69651 - Final Fair Market Rents for the Housing Choice Voucher Program for Small Area Fair Market Rent...

    Science.gov (United States)

    2012-11-20

    ... the Housing Choice Voucher Program for Small Area Fair Market Rent Demonstration Program Participants... Authorities (PHAs) participating in the Small Area FMR Demonstration. SUMMARY: Section 8(c)(1) of the United... Housing Choice Voucher (HCV) Program for those PHAs selected to participate in the Small Area FMR...

  7. A survey of critical research areas in the energy segment of restructured electric power markets

    International Nuclear Information System (INIS)

    Nanduri, Vishnu; Das, Tapas K.

    2009-01-01

    Availability of a large volume of recent literature on deregulated (a.k.a. restructured) electricity markets underscores the importance of the research needs to ensure proper design and functioning of the markets. Researchers have made significant contributions fueling the evolution of the fundamental market design changes that have taken place since the beginning of the restructuring process. Due to the vast scope, existing survey papers are focused on particular facets of deregulated electricity markets. We adopt a similar approach by focusing on the most important research areas related to the energy market. The contributions of the survey paper lie in the novel approach used in classifying the literature based on critical research areas. Some areas of research such as auction based pricing, bidding strategy formulation, market equilibria, and market power are reviewed in a different light than other existing survey papers. We conclude by providing some future research directions for the energy markets. (author)

  8. Which News Moves the Euro Area Bond Market?

    DEFF Research Database (Denmark)

    Andersson, Magnus; Overby, Lars Jul; Sebestyén, Szabolcs

    2009-01-01

    This paper explores a long dataset (1999-2005) of intraday prices on German long-term bond futures and examines market responses to major macroeconomic announcements and ECB monetary policy releases. German bond markets tend to react more strongly to the surprise component in US macro releases...

  9. Developing native plant nurseries in emerging market areas

    Science.gov (United States)

    Elliott Duemler

    2012-01-01

    The importance of developing a market for quality native plant materials in a region prior to the establishment of a nursery is crucial to ensure its success. Certain tactics can be applied to help develop a demand for native plant materials in a region. Using these tactics will help create a new market for native plant materials.

  10. Marketing with regards to the opening of new areas for the supply of gas

    Energy Technology Data Exchange (ETDEWEB)

    Knapp, U [Westfaelische Ferngas-A.G., Dortmund (Germany, F.R.)

    1978-08-01

    During the last years more and more areas have been opened up for the supply of gas in the Federal Republic of Germany. As a rule, the density of consumption here is lower than in the traditionally supplied areas. Special activities in the marketing field are therefore necessary. The report relates the marketing measures of a regional gas supplying company in their sequential progress. Other measures regarding the opening-up of new areas for the supply of gas which lie outside the area of marketing are drawn into the presentation in order to clarify their objective and progressional association with the marketing activities.

  11. 77 FR 22282 - Milk in the Northeast and Other Marketing Areas; Determination of Equivalent Price Series

    Science.gov (United States)

    2012-04-13

    ... DEPARTMENT OF AGRICULTURE Agricultural Marketing Service [Doc. No. AMS-DA-10-0089; DA-11-01] Milk in the Northeast and Other Marketing Areas; Determination of Equivalent Price Series AGENCY: Agricultural Marketing Service, USDA. ACTION: Determination of equivalent price series. SUMMARY: It has been...

  12. A STUDY ON INFORMAL MARKET CLUSTER ACTIVITIES CONCENTRATING AROUND MENDI MARKET AREA: IS RELOCATION THE BEST OPTION?

    Directory of Open Access Journals (Sweden)

    Undiri Kima

    2015-02-01

    Full Text Available The market provides a means of survival for the local and urban communities. The local farmers, local artisans, and other informal sectors find the market as their source of income and food and a place of relaxation. They find the market as a place where they meet friends. The article seeks to understand and analyze how informal sectors cluster groups agglomerate in and around the Mendi Local Market (LM area of Papua New Guinea. This research has made particular reference to Street Vendors (SV who are operating their daily activities in and along the market corridor and exert their influences to the LM and the public. The study provides the scenario to understand the impact of the social relations of the informal street vendors and their daily associated influences on LM. This article seeks to trace and to understand how informal market clusters are operating and concentrating around the local market. The conclusion suggests that the relationships of the informal sector, street vendors, and local market should be promoted through an appropriate inclusive policy and regulatory environment.The market provides a means of survival for the local and urban communities. The local farmers, local artisans, and other informal sectors find the market as their source of income and food and a place of relaxation. They find the market as a place where they meet friends. The article seeks to understand and analyze how informal sectors cluster groups agglomerate in and around the Mendi Local Market (LM area of Papua New Guinea. This research has made particular reference to Street Vendors (SV who are operating their daily activities in and along the market corridor and exert their influences to the LM and the public. The study provides the scenario to understand the impact of the social relations of the informal street vendors and their daily associated influences on LM. This article seeks to trace and to understand how informal market clusters are operating

  13. Labour Market, Wages and Their Policies in the EU Area

    Directory of Open Access Journals (Sweden)

    Andrei Dalina

    2018-05-01

    Full Text Available Interesting and challenging is not exactly that economic thinking is divided between those who admit that labour would be a good negotiated on its specific market segment and those who don’t, but other two-three aspects. The one is that those who do admit it are classic, neoclassic and (interestingly! Marxian schools. The last thinkers certainly see it as pejorative. Interesting is equally that those who ‘reject labour market concept’ work around the Keynesian thinking school. The author of ‘General Theory…’ rejected the idea that employer and employee could ever be economically equal to each other and that labour could keep any real market supply specific behaviour. Thirdly, Keynes was the first one who pointed to unemployment as a real modern problem, but also interestingly his view on the same unemployment wasn’t satisfactory for our present.

  14. Financial market implications of monetary policy coincidences: Evidence from the UK and Euro Area government-bond markets

    OpenAIRE

    Arestis, Philip; Phelps, P

    2017-01-01

    Relatively little is known about the financial market impact of international monetary surprises arising on the same trading day. This paper estimates a suite of multi-security factor models, which captures international monetary surprise effects on UK and Euro Area government-bond markets over the period 1999–2014. In doing so, we shed light on the relative importance of coinciding, non-coinciding monetary surprises and non-monetary surprises across the yield curve. We find some support for ...

  15. Skilled Labour market and economic development in the Mediterranean area

    OpenAIRE

    Adriana Luciano; Roberto Di Monaco

    2011-01-01

    Steady growing literature has examined the relationship between human capital and economic development. However, there is no empirical evidence that the increase in education is always related to growth. The purpose of this paper is to explore the links between human capital and growth in Mediterranean countries to put the premises for further research on single countries and on the functioning of the Mediterranean high skill labour market and the relationship with the economic development of...

  16. Hot mix asphalt (HMA) characterization for the 2002 AASHTO design guide.

    Science.gov (United States)

    2008-09-30

    The two study objectives were to conduct dynamic modulus and APA rutting tests of selected Mississippi HMA mixtures. A total of twenty-five mixtures were tested including aggregate combinations of gravel and gravel/limestone; 9.5mm, 12.5mm and 19.0mm...

  17. Evaluation of MIT-SCAN-T2 for Thickness Quality Control for PCC and HMA Pavements

    Science.gov (United States)

    2018-02-01

    Thickness is currently a pay item for PCC pavements and a quality control item for both PCC and HMA pavements. A change in pavement thickness of 0.5 in. can result in a change of multiple years of service. Current thickness measurements are performed...

  18. Developing marketing strategies for tourism destinations in peripheral areas of Europe: the case of Bornholm

    DEFF Research Database (Denmark)

    Hartl, Ann

    by viewing them as cooperative customers. Thus the DMO needs to apply the principles of marketing to the development process of the strategy itself, and therefore to view the strategic plan as a product of the DMO, which needs to be marketed. The theoretical analysis shows that DMOs cannot control all......This thesis concentrates on the subject of destination marketing with a specific focus on the process of developing strategies through a Destination Marketing Organisation (DMO) for a peripheral area, illustrated by a case study from the Danish island of Bornholm. It investigates the theoretical...... foundations for destination marketing, concluding that there should be a shift in focus from general marketing theory to a broader application of organisational theories and associated fields, enabling the DMO to improve performance. The specific conditions for and structures of peripheral areas indicate...

  19. AtHMA3, a P1B-ATPase allowing Cd/Zn/Co/Pb vacuolar storage in Arabidopsis.

    Science.gov (United States)

    Morel, Mélanie; Crouzet, Jérôme; Gravot, Antoine; Auroy, Pascaline; Leonhardt, Nathalie; Vavasseur, Alain; Richaud, Pierre

    2009-02-01

    The Arabidopsis (Arabidopsis thaliana) Heavy Metal Associated3 (AtHMA3) protein belongs to the P1B-2 subgroup of the P-type ATPase family, which is involved in heavy metal transport. In a previous study, we have shown, using heterologous expression in the yeast Saccharomyces cerevisiae, that in the presence of toxic metals, AtHMA3 was able to phenotypically complement the cadmium/lead (Cd/Pb)-hypersensitive strain ycf1 but not the zinc (Zn)-hypersensitive strain zrc1. In this study, we demonstrate that AtHMA3 in planta is located in the vacuolar membrane, with a high expression level in guard cells, hydathodes, vascular tissues, and the root apex. Confocal imaging in the presence of the Zn/Cd fluorescent probe BTC-5N revealed that AtHMA3 participates in the vacuolar storage of Cd. A T-DNA insertional mutant was found more sensitive to Zn and Cd. Conversely, ectopic overexpression of AtHMA3 improved plant tolerance to Cd, cobalt, Pb, and Zn; Cd accumulation increased by about 2- to 3-fold in plants overexpressing AtHMA3 compared with wild-type plants. Thus, AtHMA3 likely plays a role in the detoxification of biological (Zn) and nonbiological (Cd, cobalt, and Pb) heavy metals by participating in their vacuolar sequestration, an original function for a P1B-2 ATPase in a multicellular eukaryote.

  20. Incorporating New Areas of Business into Business Language Studies: Social Media Marketing

    OpenAIRE

    Abbott, Annie

    2014-01-01

    Despite the fact that social media marketing has established itself as a vital area of marketing for businesses both large and small, global and local, Business Language Studies (BLS) has yet to turn its full attention to this business activity that requires a keen sense of language, culture, and business. As BLS continues to build and articulate its theoretical and methodological grounds, social media marketing provides rich research and teaching possibilities. However, social media is a dyn...

  1. Analysis of Marketing and Customer Satisfaction in Base Housing Communities of the Monterey Bay Area

    Science.gov (United States)

    2011-06-01

    in Seattle, Washington. The company claims to be based on four basic principles : “exceptional people, strong customer service, market knowledge, and...FtOrd.html Keller, K., & Kotler , P. (2009). A framework for marketing management. Upper Saddle River, NJ: Pearson Education, Inc. Office of...SUBTITLE Analysis of Marketing and Customer Satisfaction in Base Housing Communities of the Monterey Bay Area 5. FUNDING NUMBERS 6. AUTHOR(S

  2. Influencer marketing : An analysis of a grey area in market law

    OpenAIRE

    Haglund Holst, Maximilian; Jorikson, Ludvig

    2017-01-01

    Uppsatsen kommer att behandla den relativt nya marknadsföringsmetoden influencer marketing. Influencer marketing innebär att en person å en näringsidkares vägnar marknadsför en viss produkt på sina sociala medier, till exempel en blogg. Denna metod har på senare tid vuxit och blivit ett framgångsrecept för många näringsidkare då de, med hjälp av influencern, kan nå ut direkt till en önskad målgrupp. I och med att Influencer marketing är en ny marknadsföringsmetod, innebär det att stor oklarhe...

  3. Amino acid sequences of the ribosomal proteins HL30 and HmaL5 from the archaebacterium Halobacterium marismortui.

    Science.gov (United States)

    Hatakeyama, T; Hatakeyama, T

    1990-07-06

    The complete amino acid sequences of the ribosomal proteins HL30 and HmaL5 from the archaebacterium Halobacterium marismortui were determined. Protein HL30 was found to be acetylated at its N-terminal amino acid and shows homology to the eukaryotic ribosomal proteins YL34 from yeast and RL31 from rat. Protein HmaL5 was homologous to the protein L5 from Escherichia coli and Bacillus stearothermophilus as well as to YL16 from yeast. HmaL5 shows more similarities to its eukaryotic counterpart than to eubacterial ones.

  4. 77 FR 51693 - Milk in the Mideast Marketing Area; Order Amending the Order

    Science.gov (United States)

    2012-08-27

    ... can be supplied without data processing equipment or a trained statistical staff. Thus, the... DEPARTMENT OF AGRICULTURE Agricultural Marketing Service 7 CFR Part 1033 [Doc. No. AO-11-0333; AMS-DA-11-0067; DA-11-04] Milk in the Mideast Marketing Area; Order Amending the Order AGENCY...

  5. Role of Market Areas in Enterprise Choice: The Case of the ...

    African Journals Online (AJOL)

    Role of Market Areas in Enterprise Choice: The Case of the Production of selected Vegetable Crops in Nakuru District, Kenya. ... International Journal of Agriculture and Rural Development ... This was because they were driven by diverse objectives such as food production; secure market outlets, among others. The Von ...

  6. Trends in marketing library services in urban areas: A case study of ...

    African Journals Online (AJOL)

    This article presents the findings of a study that was undertaken in Kampala City, Uganda, in nine libraries belonging to the private sector, government, academic and diplomatic- related institutions. The aim of the study was to establish trends in marketing library services in urban areas with a view to identify marketing ...

  7. Joint energy and reserve dispatch in a multi-area competitive market ...

    African Journals Online (AJOL)

    user

    proposed for solving the multi-product, multi-area market dispatch problem with ... In a competitive environment, several new concepts are applied to the ...... Combining of chaotic differential evolution and quadratic programming for economic.

  8. Determine Small and Medium Enterprise (SME) Internet Marketing Usage in the Tshwane Area, South Africa

    OpenAIRE

    Van Scheers Louise

    2016-01-01

    The research is aimed to determine SME Internet marketing usage in the Tshwane area. The benefits of Internet marketing seem to be ignored by most SMEs. Social media is one of Internet marketing’s tools and it seems that challenges prevent SME owners from using this tool effectively. A survey study method of research design has been selected for the research. The sample for the study comprised 200 SME owners who currently manage small businesses in the Tshwane area. To assess t...

  9. 75 FR 27808 - Section 8 Housing Choice Voucher Program-Demonstration Project of Small Area Fair Market Rents in...

    Science.gov (United States)

    2010-05-18

    ... Voucher Program--Demonstration Project of Small Area Fair Market Rents in Certain Metropolitan Areas for.... ACTION: Notice of Demonstration Project of Small Area Fair Market Rents (FMRs) in Selected Metropolitan... topics related to small area FMRs, including how these small areas should be defined. Small area FMRs...

  10. Spatial Distribution Of Local Markets In Ife North Local Government Area

    Directory of Open Access Journals (Sweden)

    OMOTOYE-OMISORE Oyelola

    2015-08-01

    Full Text Available Researches have been carried out in the past by several authors concerning agricultural marketing without the use of geospatial techniques. This research therefore is meant to show the efficacy of Geographical Information System GIS in local market distribution. The role of market place as a man-made feature where goods and services are exchanged for the purpose of satisfying human needs cannot be overemphasized especially in the general development of villages and towns. This study shows the effectiveness of GIS without the use of metrics method to determine the agricultural market locations and closeness of the markets in Ife North Local Government area. Different kinds of people bring their goods from far and near villages for sale and sustainability in this research both primary and secondary data were collected. Primary data includes the use of Global Positioning System GPS receiver to collect coordinate points of the existing markets. It also involves verbal interview with market women. While secondary data were sourced from administrative maps and satellite images of the area of study it was geo-referenced and digitized. Arc Map was used to run average nearest neighbor analysis. Base on the analysis performed the major constraint facing the market people is poor road network which affect majority of the farmers in transporting their goods from remote villages as indicated in this study. As a result new markets sites were proposed with the use of geospatial techniques for easy accessibility.

  11. Identification of cross-linked amino acids in the protein pair HmaL23-HmaL29 from the 50S ribosomal subunit of the archaebacterium Haloarcula marismortui.

    Science.gov (United States)

    Bergmann, U; Wittmann-Liebold, B

    1993-03-23

    50S ribosomal subunits from the extreme halophilic archaebacterium Haloarcula marismortui were treated with the homobifunctional protein-protein cross-linking reagents diepoxybutane (4 A) and dithiobis(succinimidyl propionate) (12 A). The dominant product with both cross-linking reagents was identified on the protein level as HmaL23-HmaL29, which is homologous to the protein pair L23-L29 from Escherichia coli [Walleczek, J., Martin, T., Redl, B., Stöffler-Meilicke, M., & Stöffler, G. (1989) Biochemistry 28, 4099-4105] and from Bacillus stearothermophilus [Brockmöller, J., & Kamp, R. M. (1986) Biol. Chem. Hoppe-Seyler 367, 925-935]. To reveal the exact cross-linking site in HmaL23-HmaL29, the cross-linked complex was purified on a preparative scale by conventional and high-performance liquid chromatography. After endoproteolytic fragmentation of the protein pair, the amino acids engaged in cross-link formation were unambiguously identified by N-terminal sequence analysis and mass spectrometry of the cross-linked peptides. The cross-link is formed between lysine-57 in the C-terminal region of HmaL29 and the alpha-amino group of the N-terminal serine in protein HmaL23, irrespective of the cross-linking reagent. This result demonstrates that the N-terminal region of protein HmaL23 and the C-terminal domain of HmaL29 are highly flexible so that the distance between the two polypeptide chains can vary by at least 8 A. Comparison of our cross-linking results with those obtained with B. stearothermophilus revealed that the fine structure within this ribosomal domain is at least partially conserved.

  12. Determine Small and Medium Enterprise (SME Internet Marketing Usage in the Tshwane Area, South Africa

    Directory of Open Access Journals (Sweden)

    Van Scheers Louise

    2016-02-01

    Full Text Available The research is aimed to determine SME Internet marketing usage in the Tshwane area. The benefits of Internet marketing seem to be ignored by most SMEs. Social media is one of Internet marketing’s tools and it seems that challenges prevent SME owners from using this tool effectively. A survey study method of research design has been selected for the research. The sample for the study comprised 200 SME owners who currently manage small businesses in the Tshwane area. To assess the internal consistency of the instrument, Cronbach’s alpha was run and a reliability coefficient of 0.836 resulted. The instrument was validated through content validity. The instrument was structured and multi-chotomous in design covering demographic and research variable questions. Descriptive statistical analysis was employed to determine the SME Internet marketing usage in the Tshwane area. In general the SMEs in this area have a positive attitudes regarding Internet use. The capabilities of the Internet allow SMEs to use it as communication tool and marketing channel. The conducted research recommends that Internet marketing can be cost effective if the SMEs make use of their own social networks and use best practises that enable them to get their adverts or posts shared across social networks. The conducted research also recommends that SMEs with limited resources should start with using social media to enhance Internet marketing. YouTube as a marketing tool for Internet marketing is effective as well because the learning curve is low and cost involved is almost nil. Tshwane SMEs should use Internet marketing rather than traditional marketing to promote their businesses because these methods are cost effective.

  13. Explaining the mechanisms through which regional atmospheric circulation variability drives summer temperatures and glacial melt in western High Mountain Asia (HMA)

    Science.gov (United States)

    Forsythe, Nathan; Fowler, Hayley; Blenkinsop, Stephen; Li, Xiaofeng; Pritchard, David

    2017-04-01

    Comprehension of mechanisms by which atmospheric circulation influences sub-regional temperature and water resources variability in high-elevation mountainous catchments is of great scientific urgency due to the dependency of large downstream populations on the river flows these basins provide. In this work we quantify a regional atmospheric pattern, the Karakoram Zonal Shear (KZS), with a very pronounced annual cycle which we standardise into a dimensionless (seasonal) circulation metric the Karakoram Zonal Index (KZI). Going beyond previous regional circulation metrics such as the "middle-upper tropospheric temperature index" (MUTTI) or the Webster and Yang Monsoonal Index (WYMI) which have focused solely on the South Asian Summer Monsoon (June to September) season, the KZS/KZI provides an indicator which captures the influence and interactions of the westerly jet throughout the entire annual cycle. Use of the KZS and KZI have led us to identify a further regional atmospheric system, the Karakoram Vortex, which propagates "warm high" (anticyclonic postitive temperature anomaly) and "cold low" (cyclonic negative temperature anomaly) patterns across a very broad swath of Central and South Asia in winter but over a much more constrained area of western HMA in summer. The KV exerts this temperature influence through a combination of adiabatic effects and large-scale advection. Quantify KV influence, the KZI shows strong and statistically significantly near surface (2m) air temperatures both across western HMA both as observed through local meteorological stations and as estimated by an ensemble of global meteorological reanalyses. We show that this strong influence on temperature translates to important consequences for meltwater generation from highly glaciated Indus river tributaries which is logical given that previous studies have established the role of air temperature in modulating glacially-derived river flows in western HMA. By improving the understanding of

  14. Small and medium enterprise (SME internet marketing challenges in the Tshwane area, South Africa

    Directory of Open Access Journals (Sweden)

    Louise van Scheers

    2015-11-01

    Full Text Available The aim of this paper is to establish Internet marketing challenges of SMEs in the Tshwane area. It seems that the benefits of Internet marketing seem to be ignored by most SMEs however but unfortunately, Internet marketing challenges prevent SME owners from using these tools effectively. A survey study method of research design has been selected for the research. The sample for the study comprised 200 SMEs in the Tshwane area. Internet marketing usage in SMEs and the impact thereof is viewed as an essential part of modern day organisational operations for SMEs to promote their business both domestically and globally. ‘Unauthorised access to sensitive or proprietary information and limited verification of authorship of messages’ is mentioned as the largest challenges. The conducted research recommends that Internet marketing can be cost effective if the SMEs make use of their social networks and use best practises that enable them to get their adverts or posts shared across social networks. The conducted research also recommends that SMEs with limited resources start with social media and YouTube as a marketing tool, as the learning curve is low and cost involved almost nil. This paper conclude that Tshwane SMEs are using both Internet marketing and traditional marketing to promote their businesses.

  15. Impact of the asset purchase programme on euro area government bond yields using market news

    OpenAIRE

    De Santis, Roberto

    2016-01-01

    Assessing the impact of the Asset Purchase Programme (APP) by the European Central Bank (ECB) on euro area sovereign yields is challenging, because the monetary policy announcement in January 2015 was already implicitly communicated to the market in the second half of 2014. Therefore, to identify the APP for the euro area, we rely upon Bloomberg news on euro area APP. The econometric results suggest that the impact of APP on euro area long-term sovereign yields is sizeable, albeit the program...

  16. Revised Environmental Assessment for the Sacramento Area Office Western Area Power Administration, 1994 Power Marketing Plan

    International Nuclear Information System (INIS)

    1992-08-01

    This document presents information on power marketing; expiring contracts; economic methods and assumptions; detailed power supply cost data; guidelines and acceptance criteria for conservation and renewable energy projects; hourly flow impacts graphs; difference in hydro dispatch; generation data; flow data; fishery resources of the Sacramento River; and water quality

  17. Reference Guide for Teaching Selected Duty Areas from Business, Marketing and Management Occupations.

    Science.gov (United States)

    Rich, John H.

    This reference guide was designed to assist business, marketing, and management educators in locating textbook/instructional materials for use in teaching duty areas and task lists for grades 11-14. Duty areas and task lists are matched with selected textbook/instructional publications for the secretarial, general office clerk, and information…

  18. Influence of Subgrade and Unbound Granular Layers Stiffness on Fatigue Life of Hot Mix Asphalts - HMA

    Directory of Open Access Journals (Sweden)

    Hugo A. Rondón-Quintana

    2013-11-01

    Full Text Available The mainly factors studied to predict fatigue life of hot mix asphalt-HMA in flexible pavements are the loading effect, type of test, compaction methods, design parameters of HMA (e.g., particle size and size distribution curve, fine content, type of bitumen and the variables associated with the environment (mainly moisture, temperature, aging. This study evaluated through a computer simulation, the influence of the granular layers and subgrade on the fatigue life of asphalt layers in flexible pavement structures. Mechanics parameters of granular layers of subgrade, base and subbase were obtained using the mathematical equations currently used for this purpose in the world. The emphasis of the study was the city of Bogotá, where the average annual temperature is 14°C and soils predominantly clay, generally experience CBR magnitudes between 1% and 4%. General conclusion: stiffness of the granular layers and subgrade significantly affect the fatigue resistance of HMA mixtures. Likewise, the use of different equations reported in reference literature in order to characterize granular layers may vary the fatigue life between 4.6 and 48.5 times, varying the thickness of the pavement layers in the design.

  19. Integration of Government Bond Market in the Euro Area and Monetary Policy

    Directory of Open Access Journals (Sweden)

    Lukić Velimir

    2016-01-01

    Full Text Available This paper combines analysis of evolution in euro area government bond market integration and interference of European Central Bank with functioning of respective market recently. Since the introduction of euro, government bond yields converged in the euro area, bonds of different countries have become close substitutes in the perception of investors, and overall integration of the market was rather high. At the end of 2008, dramatic shift occurred and ever since disintegrative forces were set in motion. The paper presents the following measures of integration of the government bond markets: yield spreads, dispersion in yield spreads and beta coefficient. All three measures suggest unprecedented market disintegration as of 2010. The paper highlighted relevance of sovereign bond market for the smooth functioning of the monetary policy transmission mechanism in a monetary union context. Three ECB’s programmes aimed at sovereign debt crisis resolution were analysed in details. They proved successful in lowering peripheral countries’ yields and spreads, and calming the markets. If one takes central bank function of the lender of last resort for banks, then these programmes may be viewed as the “buyer of last resort” device for government bonds. Although warranted by exceptional circumstances and need for swift response, a due caution should be paid to these programmes since they pose certain challenges for conduct of monetary policy and might even have unintended consequences.

  20. Properties of New Glass Ionomer Restorative Materials Marketed for Stress Bearing Areas

    Science.gov (United States)

    2018-03-22

    REPORT TYPE 22/03/2018 Poster 4. TITLE AND SUBTITLE Prope1iies of New Glass-Ionomer Restorative Materials Marketed for Stress -Bearing Areas 6...Adobe Professional 7 .0 INTRODUCTION Equia Forte is a new GIC which is marketed for posterior stress bearing restorations due to its newer...research on this and other newer glass ionomer systems being indicated for use in class II posterior stress - bearing preparations. OBJECTIVE The

  1. Containment Area Aquaculture Program. Economics and Marketing of Aquaculture in Dredged Material Containment Areas

    Science.gov (United States)

    1993-09-01

    Amortization Schedule (Years) 0 (B above) CC. Annual investment Depreciation NA (AA/ BB) DD. % of Initial Investment Borrowed 0% (D above) EE. Total...USCOE Investment (Saving) (Pg. 4. CC) $O MA Total Deprecaton NA NA CASH BALANCE, (c) NA W& N (Net Income - Principals Depreciation ) VALUE OF USCOES...PARTICIA77ON ANNUAL NEPW CM DIMFhMC NA (a) - (b) ANNUAL CAMH BALANCE IDIFFEIRECE NA (0) - (d) A8 Appendix A GAAP Economics and Marketing Worksetsf US

  2. 75 FR 10121 - Milk in the Northeast and Other Marketing Areas; Final Decision on Proposed Amendments to...

    Science.gov (United States)

    2010-03-04

    ... marketing areas. The other 8 orders have no similar route disposition limit. The 3 southeastern orders... Part IV Department of Agriculture Agricultural Marketing Service 7 CFR Parts 1000, 1001, 1005, et al. Milk in the Northeast and Other Marketing Areas; Final Decision on Proposed Amendments to...

  3. Impacts of Western Area Power Administration's power marketing alternatives on electric utility systems

    International Nuclear Information System (INIS)

    Veselka, T.D.; Portante, E.C.; Koritarov, V.

    1995-03-01

    This technical memorandum estimates the effects of alternative contractual commitments that may be initiated by the Western Area Power Administration's Salt Lake City Area Office. It also studies hydropower operational restrictions at the Salt Lake City Area Integrated Projects in combination with these alternatives. Power marketing and hydropower operational effects are estimated in support of Western's Electric Power Marketing Environmental Impact Statement (EIS). Electricity production and capacity expansion for utility systems that will be directly affected by alternatives specified in the EIS are simulated. Cost estimates are presented by utility type and for various activities such as capacity expansion, generation, long-term firm purchases and sales, fixed operation and maintenance expenses, and spot market activities. Operational changes at hydropower facilities are also investigated

  4. EnviroAtlas - Ecosystem Service Market and Project Areas, U.S., 2015, Forest Trends' Ecosystem Marketplace

    Data.gov (United States)

    U.S. Environmental Protection Agency — This EnviroAtlas dataset contains polygons depicting the geographic areas of market-based programs, referred to herein as markets, and projects addressing ecosystem...

  5. Emerging feed markets for ruminant production in urban and peri-urban areas of Northern Ghana.

    Science.gov (United States)

    Konlan, S P; Ayantunde, A A; Addah, W; Dei, H K; Karbo, N

    2018-01-01

    Feed shortage in urban and peri-urban areas has triggered the emergence of feed markets in Northern Ghana. These markets were surveyed at three locations (Tamale, Bolgatanga, and Wa markets) to determine types and prices of feedstuffs sold across seasons; early dry (November-January), late dry (February-April), early wet (May-July), and main wet (August-October). Semi-structured questionnaire was used for data collection. Three samples of each feed type in the markets were bought from three different sellers per market in each season. The samples were oven dried to constant weight and price/kg DM of each feed determined. The total respondents were 169. Out of this number, 41% were feed sellers, 46% buyers, and 13% retailers. The feedstuffs found were crop residues (groundnut haulm and cowpea haulm), agro-industrial by-products (bran of maize, rice, and sorghum), fresh grasses (Rotteboellia cochinchinensis), and local browses (Ficus sp. and Pterocarpus erinaceous). Prices of feeds differed (P  0.05) in all seasons but that of crop residues were higher (P < 05) in early to late dry season than the wet season. Majority (90%) of respondents opined that the feed market will expand due to increasing number of livestock population in the peri-urban areas.

  6. Area price and demand response in a market with 25% wind power

    International Nuclear Information System (INIS)

    Grohnheit, Poul Erik; Andersen, Frits Møller; Larsen, Helge V.

    2011-01-01

    Denmark, east and west of the Great Belt are bidding areas with separate hourly area prices for the Nord Pool power exchange, covering four Nordic countries and parts of Germany. The share of wind power has now increased to 25% on an annual basis in western Denmark. This has a significant impact not only on the electricity wholesale prices, but also on the development of the market. Hourly market data are available from the website of Danish TSO from 1999. In this paper these data are analysed for the period 2004–2010. Electricity generators and customers may respond to hourly price variations, which can improve market efficiency, and a welfare gain is obtained. An important limitation for demand response is events of several consecutive hours with extreme values. The analysis in this paper is a summary and update of some of the issues covered by the EU RESPOND project. It shows that extreme events were few, and the current infrastructure and market organisation have been able to handle the amount of wind power installed so far. This recommends that geographical bidding area for the wholesale electricity market reflects external transmission constraints caused by wind power. - Highlights: ► More than 10 years of hourly electricity market data are available for western Denmark. ► Current infrastructure and market organisation could handle 25% wind power. ► Demand response to hourly electricity prices leads to limited welfare gain. ► Consecutive hours with high or low price, or high or low wind are relatively few.

  7. Area price and demand response in a market with 25% wind power

    DEFF Research Database (Denmark)

    Grohnheit, Poul Erik; Møller Andersen, Frits; Larsen, Helge V.

    2011-01-01

    Denmark, east and west of the Great Belt are bidding areas with separate hourly area prices for the Nord Pool power exchange, covering four Nordic countries and parts of Germany. The share of wind power has now increased to 25% on an annual basis in western Denmark. This has a significant impact...... not only on the electricity wholesale prices, but also on the development of the market. Hourly market data are available from the website of Danish TSO from 1999. In this paper these data are analysed for the period 2004–2010. Electricity generators and customers may respond to hourly price variations......, which can improve market efficiency, and a welfare gain is obtained. An important limitation for demand response is events of several consecutive hours with extreme values. The analysis in this paper is a summary and update of some of the issues covered by the EU RESPOND project. It shows that extreme...

  8. The polycentric structure of local labour markets in Mexico City's Metropolitan Area

    Directory of Open Access Journals (Sweden)

    José María Casado Izquierdo

    2012-11-01

    Full Text Available Commuting data at a district level and an algorithm designed to delineate self–contained areas show that Mexico City Metropolitan Area (MCMA was organized in 2007 in twelve local labour market areas. Although six exployment subcenters were identified, the MCMA is still clearly dominated by its Central Business District (CBD, being located the remaining five subcenters close to the CBD. Assessment of this spatial structure is not a positive one: diminishing co–location, decrease in speed and increase in commuting time and distance. Nevertheless, the rising percentage of intra–district commuting is a positive sign, even if this trend is not uniform throughout the metropolitan area.

  9. Transportation costs for forest products from the Puget Sound area and Alaska to Pacific Rim markets.

    Science.gov (United States)

    Harold W. Wisdom

    1990-01-01

    Ocean freight rates to Pacific Rim markets for softwood logs, cants, and wood pulp from Alaska were compared with rates from the Puget Sound area by using analysis of covariance and analysis of variance techniques. The results did not support the hypothesis that lower freight rates for Alaska result from shorter shipping distances. In many cases, ocean freight rates...

  10. Timber supply and demand assessment of the Green and White Mountain National Forests' market area

    Science.gov (United States)

    Chris B. LeDoux; Paul E. Sendak; William H. McWilliams; Neil Huyler; Thomas Malecek; Worthen Muzzey; Toni Jones

    2001-01-01

    This report describes a timber supply and demand assessment of the Green and White Mountain National Forests' market area using USDA Forest Service, Forest Inventory and Analysis data, production information provided by forest industry, and a stump-to-mill logging cost-prediction model. Nonavailable timberland that includes reserve and steep-terrain lands is...

  11. Study on the Merger of the Market Areas GRTgaz Nord and Sud - Final Report

    International Nuclear Information System (INIS)

    2012-02-01

    As GRTgaz is investigating the merger of its North and South market areas in order to create a unique marketplace, this study looks at potential options for managing congestion by means of contractual and/or market-based arrangements. It first applies a simplified model of the French gas market in order to quantify the potential risk of congestion in terms of frequency and severity. The simulations cover three different scenarios which have been developed to represent different developments of the French, European and worldwide gas markets for the time horizon 2016 to 2020. It quantitatively assesses the considered potential mechanisms. It combines the outcomes of quantitative and qualitative analyses to assess detailed options of congestion management in the French gas market. It formulates a set of proposals for managing the different types of congestion, and assesses the costs of congestion management. Recommendations are made for a set of mechanisms which may be used to enable and facilitate the market merger. A number of steps to be taken in preparation of the merger are proposed

  12. Studying the Physical Properties of Hma with Recycled Aggregate Subjected to Moisture

    Directory of Open Access Journals (Sweden)

    Ahlam K. Razzaq

    2018-01-01

    Full Text Available As being exposed to water that exists on asphalt road, HMA that is created by utilizing a certain resources may require to be made strong due to the capability of that water to stop the covering to be attached to the aggregate, consequently, asphalt road layers will not be held jointly, this will have a negative influence on the asphalt that will be damaged quickly. Such phenomenon is known as "the erosion", which requires to be dealt with by, for example, improving asphalt layers by means of specific resources that assist in existence of water. Different ways in this work are employed to calculate the strength of various mixes via using used aggregate that is exposed to  saturation times, similarly, the importance of exploiting the anti-stripping as chemical addition is determined. Three kinds of HMA were exposed in the current study, 60% of the first kind were made of used aggregate taking from crushed pavement, and 60% of the second kind were taking from using aggregate that is part of concrete mix, while the third mixture has 10% of wax used as an addition by pavement weight. These mixtures were soaked in water bath of 25o C for various intervals of time that are (3, 7, 15, 28 days. Many investigations examinations had been as well executed, and then the outcomes were contrasted against standard pavement blend subjected to similar circumstances. Number of examinations were adopted in this study, these are (Marshall Stability and flow, mass thickness, roundabout elasticity, compressive quality, affectability to temperature, flexible modulus. The study achieved a good success as it makes important outcomes, the enhanced pavement showed strength against moisture damage while taking advantage of used aggregate of preceding blends, on other hand, the wax has affective role in raising these strengths in addition to develop the characteristics of HMA

  13. An alternative method for identifying booms and busts in the euro area housing market

    OpenAIRE

    Gerdesmeier, Dieter; Roffia, Barbara; Lenarcic, Andreja

    2012-01-01

    The main aim of this paper is to apply a method based on fundamentals ─ which has already been applied in the stock market analysis ─ to detect boom/bust in the housing market, with a focus on the euro area. In this context, an underlying model is developed and tested. It turns out that the user cost rate, a demographic variable, the unemployment rate, disposable income (or disposable income per capita), the debt-to-income ratio and, finally, the housing stock are fundamental variables which ...

  14. 78 FR 9247 - Milk in the Northeast and Other Marketing Areas; Final Decision on Proposed Amendments to...

    Science.gov (United States)

    2013-02-07

    ... survey. All make allowances were adjusted for marketing costs. Nineteen proposals were published in the....0015 per pound marketing cost factor) the resulting make allowances should be: $0.1780 per pound for... manufacturing for the highest cost Federal order marketing area. The witness said that classified prices are...

  15. Changes On the Housing Market of the Downtown Area in Selected Polish Cities

    Directory of Open Access Journals (Sweden)

    Rącka Izabela

    2017-06-01

    Full Text Available Large Polish cities are currently dealing with an increasing significance of downtown areas, extending outside of the city centers (meaning the area directly surrounding the city square. The downtown alone seems to influence the fate of entire cities, facilitating their success or contributing to their failure. A good demographic, social and economic condition of a downtown, its positive image and the dynamic development of the part of the city perceived as the business and administration centre and a meeting place of residents and tourists, contribute to the image and potential of the whole city to a great extent. Changes in urban surroundings, the signs of which may be observed in spatial, aesthetic, architectural, urban-planning and socio-economic aspects, determine the functioning and condition of local real estate markets. Whether potential buyers consider the real estate attractive depends on the assessment of its significant features, of which transaction price is representative. The main research objective of the article is the identification, assessment and interpretation of differences in prices registered in the years 2009-2014 in downtown residential real estate markets. These considerations have been referred to analogical phenomena within the entire cities under examination. The detailed research objective is an attempt to explain the sources of individual reactions of the analyzed real estate markets in downtown areas. The cities under research include: Bydgoszcz, Kalisz, Toruń and Wrocław. The authors applied quantitative analysis (statistical, comparative to transaction data registered in local residential real estate markets.

  16. Fuzzy Decision-Making Fuser (FDMF for Integrating Human-Machine Autonomous (HMA Systems with Adaptive Evidence Sources

    Directory of Open Access Journals (Sweden)

    Yu-Ting Liu

    2017-06-01

    Full Text Available A brain-computer interface (BCI creates a direct communication pathway between the human brain and an external device or system. In contrast to patient-oriented BCIs, which are intended to restore inoperative or malfunctioning aspects of the nervous system, a growing number of BCI studies focus on designing auxiliary systems that are intended for everyday use. The goal of building these BCIs is to provide capabilities that augment existing intact physical and mental capabilities. However, a key challenge to BCI research is human variability; factors such as fatigue, inattention, and stress vary both across different individuals and for the same individual over time. If these issues are addressed, autonomous systems may provide additional benefits that enhance system performance and prevent problems introduced by individual human variability. This study proposes a human-machine autonomous (HMA system that simultaneously aggregates human and machine knowledge to recognize targets in a rapid serial visual presentation (RSVP task. The HMA focuses on integrating an RSVP BCI with computer vision techniques in an image-labeling domain. A fuzzy decision-making fuser (FDMF is then applied in the HMA system to provide a natural adaptive framework for evidence-based inference by incorporating an integrated summary of the available evidence (i.e., human and machine decisions and associated uncertainty. Consequently, the HMA system dynamically aggregates decisions involving uncertainties from both human and autonomous agents. The collaborative decisions made by an HMA system can achieve and maintain superior performance more efficiently than either the human or autonomous agents can achieve independently. The experimental results shown in this study suggest that the proposed HMA system with the FDMF can effectively fuse decisions from human brain activities and the computer vision techniques to improve overall performance on the RSVP recognition task. This

  17. Fuzzy Decision-Making Fuser (FDMF) for Integrating Human-Machine Autonomous (HMA) Systems with Adaptive Evidence Sources.

    Science.gov (United States)

    Liu, Yu-Ting; Pal, Nikhil R; Marathe, Amar R; Wang, Yu-Kai; Lin, Chin-Teng

    2017-01-01

    A brain-computer interface (BCI) creates a direct communication pathway between the human brain and an external device or system. In contrast to patient-oriented BCIs, which are intended to restore inoperative or malfunctioning aspects of the nervous system, a growing number of BCI studies focus on designing auxiliary systems that are intended for everyday use. The goal of building these BCIs is to provide capabilities that augment existing intact physical and mental capabilities. However, a key challenge to BCI research is human variability; factors such as fatigue, inattention, and stress vary both across different individuals and for the same individual over time. If these issues are addressed, autonomous systems may provide additional benefits that enhance system performance and prevent problems introduced by individual human variability. This study proposes a human-machine autonomous (HMA) system that simultaneously aggregates human and machine knowledge to recognize targets in a rapid serial visual presentation (RSVP) task. The HMA focuses on integrating an RSVP BCI with computer vision techniques in an image-labeling domain. A fuzzy decision-making fuser (FDMF) is then applied in the HMA system to provide a natural adaptive framework for evidence-based inference by incorporating an integrated summary of the available evidence (i.e., human and machine decisions) and associated uncertainty. Consequently, the HMA system dynamically aggregates decisions involving uncertainties from both human and autonomous agents. The collaborative decisions made by an HMA system can achieve and maintain superior performance more efficiently than either the human or autonomous agents can achieve independently. The experimental results shown in this study suggest that the proposed HMA system with the FDMF can effectively fuse decisions from human brain activities and the computer vision techniques to improve overall performance on the RSVP recognition task. This conclusion

  18. Market opportunities in Canada for multimedia residential services in rural and small urban areas

    Science.gov (United States)

    Shariatmadar, Mehran; Narasimhan, Vasantha

    1995-01-01

    This paper reviews the studies which were undertaken jointly by Telesat and Industry Canada to provide an estimate of the market opportunities for residential multi-media services in the rural and small urban areas of Canada. This study is part of the Advanced Satcom program, a Ka-band satellite system proposal which is currently in the implementation proposal phase by the government and the Canadian space industry of which Telesat is an active member. Advanced Satcom extends the reach of terrestrial information highways to the remote and sparsely populated parts of the country in a cost-effective manner and thus provides a ubiquitous coverage of the information highways to all Canadians. Therefore, the rural and small urban markets are believed to be good opportunities for the Advanced Satcom. Although the results are primarily intended for fixed residential applications, they can also be used as input to market opportunity studies for wideband mobile applications.

  19. EFECTIVIDAD DE CEPAS DE HMA EN EL CULTIVO DE LA YUCA (Manihot esculenta Crantz) EN DOS TIPOS DE SUELOS

    OpenAIRE

    José P. João; Alberto Espinosa Cuellar; Luís Ruiz Martínez; Jaime Simó González; Ramón Rivera Espinosa

    2016-01-01

    Con el objetivo de evaluar la efectividad de la inoculación de cepas de hongos micorrízicos arbusculares (HMA) en clones comerciales de yuca (Manihot esculenta Crantz) y su dependencia con el tipo de suelo, se comparó la efectividad de tres cepas de HMA, Glomus cubense, Rizophagus intraradices y Funneliformis mosseae, tanto en suelo Pardo Mullido Carbonatado como en Ferralítico Rojo Lixiviado. En el primer suelo, se utilizaron seis clones comerciales en un diseño de bloq...

  20. Inoculation of HMA and phosphoric fertilizer requirements Ipomea batata (L. Lam

    Directory of Open Access Journals (Sweden)

    Alberto Espinosa Cuéllar

    2016-07-01

    Full Text Available As well as sweet potato is a micotrófico crop, litle results where P fertilizer requirements associated with inoculation of strains of arbuscular mycorrhizal fungi (HMA are reported. For these purposes two experiments were performed, evaluating the response of the clones ‘INIVIT B2-2005’ or ‘CEMSA 78-354’ to application of five doses of phosphoric fertilizer with or without the application of the species Rhizoglomus intraradices (INCAM-11 in Phaeozems haplic calcari, in a randomized block design, factorial arrangement and four replications. Tuber yield, percentage of mycorrhizal colonization of mycorrhizal spores contained 50 g of soil and phosphorus content in the leaf, stem and root tuberous were evaluated. A significant response mineral fertilization in performance with an optimal dose of 75 kg ha-1, which decreased to 50 kg ha -1 when soil was inoculated with R. intraradices was found, while maintaining equivalent yields . This effect was similar in both clones and in both years. Inoculation significantly increased the percentage of colonization and spores and the highest values ever obtained in the treatment of 50 kg ha-1 of P2O5 , lower and upper fertilizations showed lower values. The contents of phosphorus in different organs also showed a similar response. It is concluded that efficient inoculating strain originates adequate mycorrhizal HMA performance in the presence of medium doses of fertilizer, ensuring high yields with lower doses of these.

  1. Primary schools, markets and choice: studying polarization and the core catchment areas of schools

    OpenAIRE

    Harris, R J; Johnston, RJ

    2007-01-01

    In this paper we distinguish polarization from other conceptions of segregation by conceiving the former as a local phenomenon. To this end we argue that evidence for any school-level separation of ethnic groups must be sought and contextualised within the local markets within which schools operate. By determining the ‘core catchment’ areas of primary schools from geographical micro-data reporting where pupils reside and which school they attend within the study region of Birmingham, England,...

  2. Proposal to market Provo River Project power, Salt Lake City area

    International Nuclear Information System (INIS)

    1995-01-01

    This report is an environmental assessment of the Western Area Power Administrations's proposal to change the way in which the power produced by the Provo River Project (PRP) is marketed. The topics of the report include the alternatives to the proposed action that have been considered, a description of the environmental consequences of the proposed action and the alternatives that were considered, and other environmental considerations

  3. Problems of Overcoming Market Failures in the Context of Economic Crisis in the Euro Area

    Directory of Open Access Journals (Sweden)

    Alexandra Y. Pluiko

    2014-01-01

    Full Text Available The article analyses the manifestations of a market failure problem revealed during the economic crisis in the euro area, namely business cycles, market inability to ensure money circulation and avoid inflation. It is shown that the cyclicity of economic development has revealed in various degrees of economic contraction and different rates of its recovery. These differences have been exacerbated by the new procyclical factors emerged from the transition to a single currency. As for money circulation the crisis has almost no impact on the single currency functioning: the euro has maintained its position on the world market and properly performed money functions in the domestic. The goal to achieve economic development without inflation in the euro area generally has been solved successfully by the European Central Bank (ECB. However, due to the fact that the ECB in its monetary policy does not pay sufficient attention to the increased inflation in small and relatively poor countries, the crisis has been more acute in them than in large countries with low inflation. The goals of ensuring money circulation and avoiding inflation can be settled more effectively in the euro area in case of more tight coherence in economic policy and strengthening of supranational mechanisms of economic governance.

  4. Air quality analysis for the Western Area Power Administration's 2004 Power Marketing Plan Environmental Impact Statement

    International Nuclear Information System (INIS)

    Glantz, C.S.; Dagle, J.E.; Bilyard, G.R.

    1997-01-01

    The Western Area Power Administration (Western) markets and transmits electric power throughout 15 western states. Western's Sierra Nevada Customer Service Region (Sierra Nevada Region) markets approximately 1,480 megawatts (MW) of firm power (plus 100 MW of seasonal peaking capacity) from the Central Valley Project (CVP) and other resources. Western's mission is to sell and deliver electricity generated from these resources. Western's capacity and energy sales must be in conformance with the laws that govern its sale of electrical power. Further, Western's hydropower operations at each facility must comply with minimum and maximum flows and other constraints set by other regulatory agencies. The Sierra Nevada Region proposes to develop a marketing plan that defines the products and services it would offer beyond the year 2004 and the eligibility and allocation criteria for its electric power resources. Because determining levels of long-term firm power resources to be marketed and subsequently entering into contracts for the delivery of related products and services could be a major Federal action with potentially significant impacts to the human environment, the 2004 Power Marketing Plan Environmental Impact Statement (2004 EIS) is being prepared. Decisions made by the Sierra Nevada Region on how and when to supply power to its customers would influence the operation of power plants within the Western Systems Coordinating Council (WSCC). If the resources affected are thermal resources, this could in turn affect the amount, timing, and location of pollutant emissions to the air at locations throughout the western United States. This report has been produced in conjunction with the 2004 EIS to provide a more detailed discussion of the air quality implications of the 2004 power marketing plan

  5. Analysis of spatial distribution and marketing area of boutique hotels in Shanghai

    Directory of Open Access Journals (Sweden)

    Chu Xueqin

    2017-08-01

    Full Text Available Basing on data collected from Google Earth and Baidu Map,we inputed the coordinates of the address of boutique hotels,five-star hotels in Shanghai,scenic spots above 3A in the urban area of Shanghai and historical relics protection units in Shanghai et al into the Arc GIS,which locates these units in accurate position.We measured some distance data by the tool of spatial analysis.The distribution map and marketing area analysis of boutique hotel were made.

  6. The Management of Unsold Food in Outdoor Market Areas: Food Operators’ Behaviour and Attitudes

    Directory of Open Access Journals (Sweden)

    Giovanni Peira

    2018-04-01

    Full Text Available Food wastage has been widely discussed and investigated from different perspectives in literature. The EU-28 produces about 88 million tonnes of food wastage every year, making the awareness of this phenomenon a vital matter. This paper focuses on the outdoor-market operators’ perception and behaviour towards the food waste phenomenon in a particular phase of the agro-food supply chain. It assesses the different approaches used to manage unsold produce and its destination. A sample of 214 market retailers in the Greater Torino market areas of Italy were identified, to whom a questionnaire was administered by interview to analyze the main actors involved in the food-wastage process and profile them according to their perception, behaviour, and attitude. The results show that there are three distinct kinds of market operators, i.e., farmers, peddlers, and hybrids. Their attitudes and behaviour towards unsold food differ, as does their inclination towards a sustainable approach, which depends on their personal experience and role in the supply chain. Moreover, the results provide some relevant elements that may contribute to improving the management of the food-waste phenomenon. Moreover, they bring some useful evidence to light that could lay the basis of more effective tools to be put at the disposal of various institutions.

  7. MARKETING MIX ANALYSIS OF NATURAL TOURISM AREA 'KAWAH PUTIH’ AND ITS EFFECT ON VISITORS’ DECISION

    Directory of Open Access Journals (Sweden)

    Isyana Rahayu

    2015-05-01

    Full Text Available Kawah Putih is one of the leading tourist places in Bandung which has significantly contributed to the revenue of travel business division in the Forestry Housing as the manager. The revenue obtained depends on the marketing mix strategy conducted by the management because the marketing mix is the elements which become a consideration basis when making marketing communication strategy services in order to understand the demands of tourists. Therefore, the objectives of this study were to obtain and understand information and analyze the visitors’ responses on the natural tourism area related to the marketing mix that has been implemented by the management. The dependent variables included the elements of marketing mix, that involves 7P – product, price, place, promotion, people, procees and physical evidence, while the independent variable included the visitors’ decision. From the validity and tests, it is revealed that the overall regression model bring effects or at least there is one variable of the marketing mix factors that influences the decision of the visitors. From the data analysis, it is found that the process variables and physical appearance do not significantly affect the decision of the visitors. The other variables. that involve variables of product, price, place, promotion, and human have significantly influence the visitors’ decision.Keywords: Marketing mix, Kawah Putih, decision of visitors, touristsABSTRAKKawah Putih merupakan salah satu wisata unggulan Kota Bandung dan telah berkontribusi cukup signifikan untuk pendapatan divisi bisnis wisata Perum Perhutani. Pendapatan yang diperoleh tergantung dari strategi bauran pemasaran yang dilakukan oleh pengelola karena pada bauran pemasaran terdapat unsur atau elemen yang menjadi dasar pertimbangan pembuatan strategi komunikasi pemasaran jasa dalam rangka untuk memahami tuntutan dari wisatawan. Tujuan penelitian ini adalah memperoleh informasi, memahami dan menganalisis

  8. New generation HMA mix designs : accelerated pavement testing of a type C mix with the ALF machine.

    Science.gov (United States)

    2012-09-01

    Recent changes to the Texas hot-mix asphalt (HMA) mix-design procedures, such as the adaption of the higher-stiffer performance-grade asphalt-binder grades and the Hamburg test, have ensured that the mixes that are routinely used on Texas highways ar...

  9. Evaluation of MIT-SCAN-T2 for thickness quality control for PCC and HMA pavements : research project capsule.

    Science.gov (United States)

    2013-04-01

    Thickness is currently a pay item for portland cement concrete (PCC) pavements : and a quality control item for both PCC and hot mix asphalt (HMA) pavements. : A change in pavement thickness of 0.5 in. can result in a reduction of multiple : years of...

  10. The market value of cultural heritage in urban areas: an application of spatial hedonic pricing

    Science.gov (United States)

    Lazrak, Faroek; Nijkamp, Peter; Rietveld, Piet; Rouwendal, Jan

    2014-01-01

    The current literature often values intangible goods like cultural heritage by applying stated preference methods. In recent years, however, the increasing availability of large databases on real estate transactions and listed prices has opened up new research possibilities and has reduced various existing barriers to applications of conventional (spatial) hedonic analysis to the real estate market. The present paper provides one of the first applications using a spatial autoregressive model to investigate the impact of cultural heritage—in particular, listed buildings and historic-cultural sites (or historic landmarks)—on the value of real estate in cities. In addition, this paper suggests a novel way of specifying the spatial weight matrix—only prices of sold houses influence current price—in identifying the spatial dependency effects between sold properties. The empirical application in the present study concerns the Dutch urban area of Zaanstad, a historic area for which over a long period of more than 20 years detailed information on individual dwellings, and their market prices are available in a GIS context. In this paper, the effect of cultural heritage is analysed in three complementary ways. First, we measure the effect of a listed building on its market price in the relevant area concerned. Secondly, we investigate the value that listed heritage has on nearby property. And finally, we estimate the effect of historic-cultural sites on real estate prices. We find that, to purchase a listed building, buyers are willing to pay an additional 26.9 %, while surrounding houses are worth an extra 0.28 % for each additional listed building within a 50-m radius. Houses sold within a conservation area appear to gain a premium of 26.4 % which confirms the existence of a `historic ensemble' effect.

  11. Quantifying the environmental burdens of the hot mix asphalt (HMA pavements and the production of warm mix asphalt (WMA

    Directory of Open Access Journals (Sweden)

    Mithil Mazumder

    2016-05-01

    Full Text Available Asphalt pavement has significant environmental burdens throughout its life cycle. A life cycle assessment (LCA model is used to quantify the environmental burdens for material, construction, maintenance and use phases of hot mix asphalt (HMA pavement. Two peer reviewed journals have been used to collect all of the inventory loadings as an input for the LCA model and ten impact categories have been evaluated as output. The result of the inventory analysis is a summary of all inflows and outflows related to the “functional unit”. The result of each impact category is the total of all the individually characterized inventory loadings in each category. Each life cycle phase of HMA pavement has been quantified on these ten impact categories and a comparison provided among the phases to understand the percentage contribution to the environment. Human and eco toxicity values are higher for the material phase, whereas the rest of the impact categories are significant in the use phase. The material phase contributes 97% of the overall human toxicity in water from standpoint of asphalt pavements, whereas in the material phase the production of bitumen is responsible for 90% human and eco toxicity in terms of air based burden. As a solution, the life cycle inventory of WMA has been estimated and reduction only done in HMA production. From analysis, it was estimated that WMA provides a reduction of 29% on the acidification impact and 25% reduction on both fossil fuel consumption and photo oxidant formation impact of HMA. Keywords: Life cycle analysis, Environmental burdens, Inventories, HMA, Impacts, WMA

  12. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  13. A Survey of Undergraduate Marketing Programs: An Empirical Analysis of Knowledge Areas and Metaskills

    Science.gov (United States)

    Finch, David; Nadeau, John; O'Reilly, Norm

    2018-01-01

    Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In a content analysis of course descriptions for 523 undergraduate marketing courses in Canada from 40 universities, the…

  14. Optimal generation and reserve dispatch in a multi-area competitive market using a hybrid direct search method

    International Nuclear Information System (INIS)

    Chen, C.-L.

    2005-01-01

    With restructuring of the power industry, competitive bidding for energy and ancillary services are increasingly recognized as an important part of electricity markets. It is desirable to optimize not only the generator's bid prices for energy and for providing minimized ancillary services but also the transmission congestion costs. In this paper, a hybrid approach of combining sequential dispatch with a direct search method is developed to deal with the multi-product and multi-area electricity market dispatch problem. The hybrid direct search method (HDSM) incorporates sequential dispatch into the direct search method to facilitate economic sharing of generation and reserve across areas and to minimize the total market cost in a multi-area competitive electricity market. The effects of tie line congestion and area spinning reserve requirement are also consistently reflected in the marginal price in each area. Numerical experiments are included to understand the various constraints in the market cost analysis and to provide valuable information for market participants in a pool oriented electricity market

  15. Optimal generation and reserve dispatch in a multi-area competitive market using a hybrid direct search method

    International Nuclear Information System (INIS)

    Chun Lung Chen

    2005-01-01

    With restructuring of the power industry, competitive bidding for energy and ancillary services are increasingly recognized as an important part of electricity markets. It is desirable to optimize not only the generator's bid prices for energy and for providing minimized ancillary services but also the transmission congestion costs. In this paper, a hybrid approach of combining sequential dispatch with a direct search method is developed to deal with the multi-product and multi-area electricity market dispatch problem. The hybrid direct search method (HDSM) incorporates sequential dispatch into the direct search method to facilitate economic sharing of generation and reserve across areas and to minimize the total market cost in a multi-area competitive electricity market. The effects of tie line congestion and area spinning reserve requirement are also consistently reflected in the marginal price in each area. Numerical experiments are included to understand the various constraints in the market cost analysis and to provide valuable information for market participants in a pool oriented electricity market. (author)

  16. The relationship between local area labor market conditions and the use of Veterans Affairs health services.

    Science.gov (United States)

    Wong, Edwin S; Liu, Chuan-Fen

    2013-03-13

    In the U.S., economic conditions are intertwined with labor market decisions, access to health care, health care utilization and health outcomes. The Veterans Affairs (VA) health care system has served as a safety net provider by supplying free or reduced cost care to qualifying veterans. This study examines whether local area labor market conditions, measured using county-level unemployment rates, influence whether veterans obtain health care from the VA. We used survey data from the Behavioral Risk Factor Surveillance System in years 2000, 2003 and 2004 to construct a random sample of 73,964 respondents self-identified as veterans. VA health service utilization was defined as whether veterans received all, some or no care from the VA. Hierarchical ordered logistic regression was used to address unobserved state and county random effects while adjusting for individual characteristics. Local area labor market conditions were defined as the average 12-month unemployment rate in veterans' county of residence. The mean unemployment rate for veterans receiving all, some and no care was 5.56%, 5.37% and 5.24%, respectively. After covariate adjustment, a one percentage point increase in the unemployment rate in a veteran's county of residence was associated with an increase in the probability of receiving all care (0.34%, p-value = 0.056) or some care (0.29%, p-value = 0.023) from the VA. Our findings suggest that the important role of the VA in providing health care services to veterans is magnified in locations with high unemployment.

  17. Control area readiness audit report of the Independent Electricity Market Operator (IMO)

    International Nuclear Information System (INIS)

    Gladish, L.A.; Campoli, G.; Le, Q.; Farrokhpay, S.; Kirby, B.; Penwell, C.; Weaver, S.; Vicini, D.; Wells, M.

    2004-01-01

    The Independent Electricity Market Operator (IMO) is a control area authority that is responsible for the safe and reliable operation of its portion of the bulk electric system in cooperation with neighbouring control areas. This audit by the North American Electric Reliability Council (NERC) reviewed the readiness of Ontario's IMO to meets its responsibilities as a control area operator. NERC recommended specific actions to correct the deficiencies that resulted in the blackout in southeastern Ontario and northeastern United States on August 14, 2003. Initiatives to strengthen compliance with existing standards were also suggested along with longer-term technical initiatives to prevent or mitigate the impacts of cascading blackouts in the future. The audit process included: a self-assessment questionnaire to the control area being audited; a questionnaire to neighbouring control areas; a questionnaire to the reliability coordinator and an on-site audit by a selected audit team. The following issues were reviewed: criteria and compliance, authority, responsibilities in the planning time frame, real time monitoring, system restoration, delegation of reliability coordinator functions, outage coordination, transmission and generation relaying, energy emergency plan, operating policy, line clearances, and nuclear power plant requirements. It was concluded that the IMO has the necessary plans, procedures, processes, tools and trained personnel to respond to emergency events. The audit did not find any major operational problems, but offered a few recommendations for improvement. tabs

  18. A Heavy Metal-Associated Protein (AcHMA1 from the Halophyte, Atriplex canescens (Pursh Nutt., Confers Tolerance to Iron and Other Abiotic Stresses When Expressed in Saccharomyces cerevisiae

    Directory of Open Access Journals (Sweden)

    Xin-Hua Sun

    2014-08-01

    Full Text Available Many heavy metals are essential for metabolic processes, but are toxic at elevated levels. Metal tolerance proteins provide resistance to this toxicity. In this study, we identified and characterized a heavy metal-associated protein, AcHMA1, from the halophyte, Atriplex canescens. Sequence analysis has revealed that AcHMA1 contains two heavy metal binding domains. Treatments with metals (Fe, Cu, Ni, Cd or Pb, PEG6000 and NaHCO3 highly induced AcHMA1 expression in A. canescens, whereas NaCl and low temperature decreased its expression. The role of AcHMA1 in metal stress tolerance was examined using a yeast expression system. Expression of the AcHMA1 gene significantly increased the ability of yeast cells to adapt to and recover from exposure to excess iron. AcHMA1 expression also provided salt, alkaline, osmotic and oxidant stress tolerance in yeast cells. Finally, subcellular localization of an AcHMA1/GFP fusion protein expressed in tobacco cells showed that AcHMA1 was localized in the plasma membrane. Thus, our results suggest that AcHMA1 encodes a membrane-localized metal tolerance protein that mediates the detoxification of iron in eukaryotes. Furthermore, AcHMA1 also participates in the response to abiotic stress.

  19. Expression of FlHMA3, a P1B2-ATPase from Festulolium loliaceum, correlates with response to cadmium stress.

    Science.gov (United States)

    Guo, Qiang; Meng, Lin; Humphreys, Mike W; Scullion, John; Mur, Luis A J

    2017-03-01

    Heavy metal ATPase 3 (HMA3), a P 1B2 -ATPase, is a key tonoplast transporter involved in mediating the vacuolar sequestration of cadmium (Cd) to detoxify the intake of this element by plants. HMA3 expression in response to Cd stress has not been previously examined in the grass hybrid species Festulolium loliaceum (Huds.) P. Fourn. In this study, FlHMA3 isolated from F. loliaceum was found to comprise 833 amino acid residues with 77% homology to the rice OsHMA3. Transient expression of FlHMA3 fused to enhanced green fluorescent protein in Arabidopsis protoplasts suggested its localization to vacuolar membranes. Quantitative real-time RT-PCR analysis of F. loliaceum revealed that FlHMA3 is expressed predominantly within roots and up-regulated by excess Cd. Over the 168 h treatment, Cd content of F. loliaceum roots was significantly higher than that of shoots, regardless of external CdCl 2 concentrations. A significant positive correlation was found between FlHMA3 expression and Cd accumulation in roots of F. loliaceum seedlings subjected to 10-100 mg L -1 CdCl 2 for 168 h or, in a separate experiment, to 25 or 100 mg L -1 CdCl 2 for the same duration. These findings provide evidence that FlHMA3 encodes a vacuolar P 1B2 -ATPase that may play an important role in Cd 2+ sequestration into root cell vacuoles, thereby limiting the entry of Cd 2+ into the cytoplasm and reducing Cd 2+ toxicity. Copyright © 2017 Elsevier Masson SAS. All rights reserved.

  20. Changes in fatty acid content and composition between wild type and CsHMA3 overexpressing Camelina sativa under heavy-metal stress.

    Science.gov (United States)

    Park, Won; Feng, Yufeng; Kim, Hyojin; Suh, Mi Chung; Ahn, Sung-Ju

    2015-09-01

    Under heavy-metal stress, CsHMA3 overexpressing transgenic Camelina plants displayed not only a better quality, but also a higher quantity of unsaturated fatty acids in their seeds compared with wild type. Camelina sativa L. belongs to the Brassicaceae family and is frequently used as a natural vegetable oil source, as its seeds contain a high content of fatty acids. In this study, we observed that, when subjected to heavy metals (Cd, Co, Zn and Pb), the seeds of CsHMA3 (Heavy-Metal P1B-ATPase 3) transgenic lines retained their original golden yellow color and smooth outline, unlike wild-type seeds. Furthermore, we investigated the fatty acids content and composition of wild type and CsHMA3 transgenic lines after heavy metal treatments compared to the control. The results showed higher total fatty acid amounts in seeds of CsHMA3 transgenic lines compared with those in wild-type seeds under heavy-metal stresses. In addition, the compositions of unsaturated fatty acids-especially 18:1 (oleic acid), 18:2 (linoleic acid; only in case of Co treatment), 18:3 (linolenic acid) and 20:1 (eicosenoic acid)-in CsHMA3 overexpressing transgenic lines treated with heavy metals were higher than those of wild-type seeds under the same conditions. Furthermore, reactive oxygen species (ROS) contents in wild-type leaves and roots when treated with heavy metal were higher than in CsHMA3 overexpressing transgenic lines. These results indicate that overexpression of CsHMA3 affects fatty acid composition and content-factors that are responsible for the fuel properties of biodiesel-and can alleviate ROS accumulation caused by heavy-metal stresses in Camelina. Due to these factors, we propose that CsHMA3 transgenic Camelina can be used for phytoremediation of metal-contaminated soil as well as for oil production.

  1. Regulation of the heavy metal pump AtHMA4 by a metal-binding autoinhibitory domain

    DEFF Research Database (Denmark)

    Bækgaard, Lone; Roed, Maria Dalgaard; Zhang, Yang

    Heavy metal pumps, or P1B ATPases, are important for heavy metal homeostasis in most cells. In general, these pumps contain extended N- and/or C-termini with one or more metal-binding domains (MBDs), but the role of the extended termini is still not clear. The Arabidopsis thaliana Zn2+-ATPase At......HMA4 contains a very long C-terminus with 13 cysteine pairs and an 11 amino acid residue long histidine stretch at the end. To ascertain the role of the potentially metal-binding domains in the C-terminus of AtHMA4, the C-terminal region alone was expressed in yeast. This resulted in increased Zn...

  2. Shareholding relationships in the Euro Area banking market: A network perspective

    Science.gov (United States)

    Pecora, Nicolò; Spelta, Alessandro

    2015-09-01

    In this paper we analyze the topological properties of the network of the Euro Area banking market network, with the primary aim of assessing the importance of a bank in the financial system with respect to ownership and control of other credit institutions. The network displays power law distributions in both binary and weighted degree metrics indicating a robust yet fragile structure and a direct link between an increase of control diversification and a rise in the market power. Therefore while in good time the network is seemingly robust, in bad times many banks can simultaneously go into distress. This behavior paves the way for Central bank's actions. In particular we investigate whether the Single Supervisory Mechanism introduced by the European Central Banks and based on banks' total asset is a good proxy to quantify their systemic importance. Results indicate that not all the financial institutions with high valued total assets are systemically important but only few of them. Moreover the network structure reveals that control is highly concentrated, with few important shareholders approximately controlling a separate subset of banks.

  3. Läänemere Agenda 21 haridusprogrammi töörühma koosolek / Olav Kruus

    Index Scriptorium Estoniae

    Kruus, Olav

    2001-01-01

    Tallinnasse kogunesid Läänemere Agenda 21 üldhariduse töörühma liikmed kümnest riigist 22.- 23. märtsil töökoosolekule, kuulati ära läbiviidud haridusalase küsitluse tulemused ning lepiti kokku haridusalase lõppdokumendi vormistamises, mille koostamiseks peavad riigid andma ülevaate säästva arengu põhimõtete kajastumisest hariduse eesmärkides ja sisus

  4. A Multidimensional Environmental Value Orientation Approach to Forest Recreation Area Tourism Market Segmentation

    Directory of Open Access Journals (Sweden)

    Cheng-Ping Wang

    2016-04-01

    Full Text Available This paper uses multidimensional environmental value orientations as the segmentation bases for analyzing a natural destination tourism market of the National Forest Recreation Areas in Taiwan. Cluster analyses identify two segments, Acceptance and Conditionality, within 1870 usable observations. Independent sample t test and crosstab analyses are applied to examine these segments’ forest value orientations, sociodemographic features, and service demands. The Acceptance group tends to be potential ecotourists, while still recognizing the commercial value of the natural resources. The Conditionality group may not possess a strong sense of ecotourism, given that its favored services can affect the environment. Overall, this article confirms the use of multidimensional environmental value orientation approaches can generate a comprehensive natural tourist segment comparison that benefits practical management decision making.

  5. Presencia de hongos micorrízicos arbusculares (HMA en especies representativas del bosque seco tropical del litoral ecuatoriano

    Directory of Open Access Journals (Sweden)

    Ivette Chiquito Noboa

    2018-02-01

    Full Text Available Los hongos micorrízicos arbusculares (HMA son microorganismos que mantienen una relación simbiótica mutualista con las raíces de las plantas. El bosque seco tropical contiene abundantes especies de interés silvícola, sin embargo, en Ecuador se desconoce las relaciones simbióticas de los HMA con los árboles que representan el bosque seco. El propósito de este estudio fue aislar e identificar la presencia de HMA en determinadas especies vegetales de este nicho ecológico del Ecuador. Las muestras de suelo y raíces se recolectaron en la época húmeda entre los meses de marzo y abril del 2017. Los porcentajes de micorrización encontrados fueron los siguientes: Cochlospermun vitifolium (Bototillo 80.8%, Triplaris cumingiana (Fernán Sánchez 71.7%, Albizia multiflora (Compoño 70.0%, Tecoma castanifolia (Moyuyo de montaña 68.6%, Bursera graveolens (Palo Santo 68.3%, Sapindus saponaria (Jaboncillo 67.5%, Croton wagneri (Purga 65.0%, Ceiba trichistandra (Ceibo 62.2%. Todas las plantas muestreadas presentaron una densidad media de esporas por 100 gr de suelo, pero Triplaris cumingiana (Fernán Sánchez obtuvo una mayor esporulación a pesar de presentar la misma densidad media.

  6. Using geographic information systems to identify prospective marketing areas for a special library.

    Science.gov (United States)

    McConnaughy, Rozalynd P; Wilson, Steven P

    2006-05-04

    The Center for Disability Resources (CDR) Library is the largest collection of its kind in the Southeastern United States, consisting of over 5,200 books, videos/DVDs, brochures, and audiotapes covering a variety of disability-related topics, from autism to transition resources. The purpose of the library is to support the information needs of families, faculty, students, staff, and other professionals in South Carolina working with individuals with disabilities. The CDR Library is funded on a yearly basis; therefore, maintaining high usage is crucial. A variety of promotional efforts have been used to attract new patrons to the library. Anyone in South Carolina can check out materials from the library, and most of the patrons use the library remotely by requesting materials, which are then mailed to them. The goal of this project was to identify areas of low geographic usage as a means of identifying locations for future library marketing efforts. Nearly four years worth of library statistics were compiled in a spreadsheet that provided information per county on the number of checkouts, the number of renewals, and the population. Five maps were created using ArcView GIS software to create visual representations of patron checkout and renewal behavior per county. Out of the 46 counties in South Carolina, eight counties never checked out materials from the library. As expected urban areas and counties near the library's physical location have high usage totals. The visual representation of the data made identification of low usage regions easier than using a standalone database with no visual-spatial component. The low usage counties will be the focus of future Center for Disability Resources Library marketing efforts. Due to the impressive visual-spatial representations created with Geographic Information Systems, which more efficiently communicate information than stand-alone database information can, librarians may benefit from the software's use as a

  7. Salt Lake City Area Integrated Projects electric power marketing -- Final environmental impact statement. Volume 1: Summary

    International Nuclear Information System (INIS)

    1996-01-01

    The Colorado River Storage Project Customer Service Office of the Western Area Power Administration (Western) markets electricity produced at hydroelectric facilities operated by the Bureau of Reclamation. The facilities are known collectively as the Salt Lake City Area Integrated Projects (SLCA/IP) and include dams equipped for power generation on the Colorado, Green, Gunnison, and Rio Grande rivers and on Plateau Creek in Arizona, Colorado, Utah, Wyoming, and New Mexico. Of these facilities, only the Glen Canyon Unit, the Flaming Gorge Unit, and the Aspinall Unit (which includes Blue Mesa, Morrow Point, and Crystal dams) are influenced by Western power scheduling and transmission decisions. The environmental impact statement (EIS) alternatives, called commitment-level alternatives, reflect combinations of capacity and energy that would feasibly and reasonably fulfill Western's firm power marketing responsibilities, needs, and statutory obligations. The viability of these alternatives relates directly to the combination of generation capability of the SLCA/IP with energy purchases and interchange. The economic and natural resource assessments in this EIS include an analysis of commitment-level alternatives. Impacts of the no-action alternative are also assessed. Supply options, which include combinations of electrical power purchases and hydropower operational scenarios reflecting different operations of the dams, are also assessed. The EIS evaluates the impacts of these scenarios relative to socioeconomics, air resources, water resources, ecological resources, cultural resources, land use, recreation, and visual resources. Western has identified commitment-level alternative 1, the Post-1989 commitment level, as its preferred alternative. The impact evaluations indicate that this commitment level is also the environmentally preferred alternative

  8. 76 FR 64083 - Loveland Area Projects-2025 Power Marketing Initiative Proposal

    Science.gov (United States)

    2011-10-17

    ..., with amendments to key marketing plan principles. This Federal Register notice initiates Western's... published in the Federal Register (51 FR 4012, January 31, 1986) and provided the marketing plan principles... provided customers the opportunity to review current marketing plan principles and provide informal input...

  9. Marketing Strategies Preferred by South Carolina One-Stop Career Center Area Directors to Attract Dislocated Workers under the Workforce Investment Act of 1998: Policy Implications

    Science.gov (United States)

    Ratliff, Eugene F.

    2011-01-01

    The purpose of this study was to determine the marketing strategies South Carolina One-Stop Career Centers Area Directors felt provided the best opportunity for dislocated workers to learn about their services. Two theories emerged: the Service Marketing Theory and the Word-of-Mouth Marketing Theory. Of the 36 area directors cited for this study,…

  10. Areas and consequences of organized crime influence on the legal market

    Directory of Open Access Journals (Sweden)

    Bošković Goran N.

    2016-01-01

    Full Text Available Criminal structure spread sphere of influence in all fields of social life and become a threat to national and international security. Namely, criminal profits generated by organized crime in the criminal market and its infiltration into the legal economic flows represent a potential danger for corrupting in legal economic relations and undermine the integrity of financial institutions. In this way, in the end the basic fundamentals of the financial system may be disrupted, and in dangerous are the functioning of state institutions, economic prosperity and national security. Modern criminal organizations are profit-oriented and market-based and operating methods that use are combination of criminal and methods of modern business organizations, which makes them particularly dangerous to society. The great economic power of organized crime used to acquire political power, and it is in turn used to pursue criminal objectives. Thus, the threat of organized crime is not limited to the effects of individual criminal actions, but much more on the ability to influence the decision making processes in the sphere of politics and economics. The great interest of organized crime to influence on state and its functions stems from the fact that with the help of the state authority can provide the easiest way for providing criminal profit and immunity from prosecution. The authors in paper point to areas and dominant negative consequences of the infiltration of organized crime into legitimate economic relations, as well as the implications of these processes in order to gain a better understanding of their importance for defining the model on fighting of organized crime. .

  11. Development of a standard methodology for integrating non-food crop production in rural areas with niche energy markets. Proceedings

    International Nuclear Information System (INIS)

    1996-09-01

    This project was supported as a Concerted Action under the EC DGVI AIR programme from 1993-1996. It has successfully developed a standard methodology to help integrate non-food crop production in rural areas with niche energy markets. The methodology was used to compare the costs of different energy crop production and conversion options across the six participating nations. The partners provide a representative cross-section of European agriculture and energy expertise. All partners agreed on three niche markets favourable for biomass and biofuels: small-scale heat markets (less than 1 MW th ) for agro-industry, domestic and commercial buildings, medium-scale heat markets (1-10MW th ), including cogeneration for light industry and district heating, and liquid biofuels as substitutes for fossil fuels in transport, heat and power applications. (Author)

  12. How Can Asian Snack FuLoi Plan Successful Entering to Greater Helsinki Area? : Market research

    OpenAIRE

    Nguyen, Loc

    2014-01-01

    This thesis introduces the significant factors of market research and its importance when considering doing international business. Furthermore, it could be useful for investors who have same favour to enter Finnish market. The case company is Asian Snack FuLoi- a German food industry company looking for new market. The goal of this study was to investigate the possibility for a company to enter Finland in general and Greater Helsinki in particular. The thesis was structured with theor...

  13. Market potential and growth areas of public utilities. Electromobility; Marktpotenzial und Wachstumsfeld fuer Energieversorger. Elektromobilitaet

    Energy Technology Data Exchange (ETDEWEB)

    Lueers, Thomas [Homburg und Partner, Mannheim (Germany). Kompetenzzentrum Energy/Utilities; Hanitsch, Kai [Homburg und Partner, Mannheim (Germany)

    2010-11-15

    The automobile industry is in full transition. All manufacturers are working on new drive concepts that meet the increasingly rigid emission specifications. Electric power is favoured as an energy source for the future, which gets public utilities interested in teh attractivity of this growing market. Accurate knowledge of the market potential generated by electromobility provides a basis for a targeted and successful marketing strategy. (orig.)

  14. A Reference Implementation of the OGC CSW EO Standard for the ESA HMA-T project

    Science.gov (United States)

    Bigagli, Lorenzo; Boldrini, Enrico; Papeschi, Fabrizio; Vitale, Fabrizio

    2010-05-01

    This work was developed in the context of the ESA Heterogeneous Missions Accessibility (HMA) project, whose main objective is to involve the stakeholders, namely National space agencies, satellite or mission owners and operators, in an harmonization and standardization process of their ground segment services and related interfaces. Among HMA objectives was the specification, conformance testing, and experimentation of two Extension Packages (EPs) of the ebRIM Application Profile (AP) of the OGC Catalog Service for the Web (CSW) specification: the Earth Observation Products (EO) EP (OGC 06-131) and the Cataloguing of ISO Metadata (CIM) EP (OGC 07-038). Our contributions have included the development and deployment of Reference Implementations (RIs) for both the above specifications, and their integration with the ESA Service Support Environment (SSE). The RIs are based on the GI-cat framework, an implementation of a distributed catalog service, able to query disparate Earth and Space Science data sources (e.g. OGC Web Services, Unidata THREDDS) and to expose several standard interfaces for data discovery (e.g. OGC CSW ISO AP). Following our initial planning, the GI-cat framework has been extended in order to expose the CSW.ebRIM-CIM and CSW.ebRIM-EO interfaces, and to distribute queries to CSW.ebRIM-CIM and CSW.ebRIM-EO data sources. We expected that a mapping strategy would suffice for accommodating CIM, but this proved to be unpractical during implementation. Hence, a model extension strategy was eventually implemented for both the CIM and EO EPs, and the GI-cat federal model was enhanced in order to support the underlying ebRIM AP. This work has provided us with new insights into the different data models for geospatial data, and the technologies for their implementation. The extension is used by suitable CIM and EO profilers (front-end mediator components) and accessors (back-end mediator components), that relate ISO 19115 concepts to EO and CIM ones. Moreover

  15. Labour market of the Ivanovo area as the quantitative estimation parameter of the quality of living of the population

    Directory of Open Access Journals (Sweden)

    N. V. Yakovenko

    2007-01-01

    Full Text Available In this article the generalized characteristic of a labour market of the Ivanovo area is given. Basic problems of an employment of youth are considered. The analysis of monitoring of an employment of graduates of 2005 is carried out. Basic actions on a development of labour potential of the region are opened.

  16. 75 FR 21157 - Milk in the Northeast and Other Marketing Areas; Order Amending the Orders

    Science.gov (United States)

    2010-04-23

    ... INFORMATION: This final rule amends the producer-handler provisions of all Federal milk marketing orders to... producer-handlers under the Federal milk marketing order system to the same terms as other fully regulated... considered producer-handlers under the Federal order system, the impact is offset by the benefit to other...

  17. The Influence of Marketing Journals : A Citation Analysis of the Discipline and its Sub-areas

    NARCIS (Netherlands)

    Baumgartner, H.; Pieters, R.

    2000-01-01

    An important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative influence based on the index of structural influence

  18. Environmental Assessment for Wild Horse Gathering Inside and Outside Wild Horse Herd Management Areas

    OpenAIRE

    United States Department of the Interior, Bureau of Land Management

    1999-01-01

    Enclosed you will find the Environmental Assessment (EA) which describes the impacts of gathering wild horses in the Rock Springs Field Office area. Gathering wild horses would take place in the Great Divide Basin, White Mountain, Little Colorado, and Salt Wells Creek Wild Horse Herd Management Areas (HMA) and in an area known as the North Baxter/Jack Morrow area (outside the HMAs).

  19. Comparison between the permanent deformation behaviour of a standard and a rut resistant HMA (hot-mix asphalt) mix

    CSIR Research Space (South Africa)

    Steyn, WJvdM

    2008-07-01

    Full Text Available . The investigation included a desktop study of as-built documents, traffic records and climate data, as well as non-destructive testing to asses the structural condition of the pavements and an array of laboratory tests performed on core samples taken from... of the potential value of grading analysis methods, such as the Bailey method, for the improvement of HMA design. Analysis of the binder recovered from field cores showed that premature binder ageing had occurred at three of the five sections. The premature...

  20. Multi-area market clearing in wind-integrated interconnected power systems: A fast parallel decentralized method

    International Nuclear Information System (INIS)

    Doostizadeh, Meysam; Aminifar, Farrokh; Lesani, Hamid; Ghasemi, Hassan

    2016-01-01

    Highlights: • A parallel-decentralized multi-area energy & reserve clearance model is proposed. • A fictitious area and joint variables coordinate & parallelize area market models. • Adjustable intervals of random variables compromise optimality and robustness. • The stochastic nature of problem is tackled in an efficient deterministic manner. • The model is compact and applicable in multi-area real-scale systems. - Abstract: The growing evolution of regional electricity markets and proliferation of wind power penetration underline the prominence of coordinated operation of interconnected regional power systems. This paper develops a parallel decentralized methodology for multi-area energy and reserve clearance under wind power uncertainty. Preserving the independency of regional markets while fully taking the advantages of interconnection is a salient feature of the new model. Additionally, the parallel procedure simultaneously clears regional markets for the sake of acceleration particularly in large-scale systems. In order to achieve the optimal solution in a distributed fashion, the augmented Lagrangian relaxation along with alternative direction method of multipliers are applied. The wind power intermittency and uncertainty are tackled through the interval optimization approach. Opposed to the conventional wisdom, adjustable intervals, as subsets of conventional predefined intervals, are introduced here to compromise the cost and conservatism of the solution. The confidence level approach is employed to accommodate the stochastic nature of wind power in a computationally efficient deterministic manner. The effectiveness and robustness of the proposed method are evaluated through several case studies on a two-area 6-bus and the modified three-area IEEE 118-bus test systems.

  1. Financial analysis as a marketing tool in the process of awareness increase in the area of renewable energy sources

    Directory of Open Access Journals (Sweden)

    Marcela Taušová

    2007-04-01

    Full Text Available Alternative sources of energy represent a great area of progress nowadays. The trend of the 21. century is energetically demanding with an increaming tendency to use fossil fuels, sources of which are however limited. The article will deal with an inevitability of the use of marketing tools with the aim to increase the share of these energetical resources on the Slovak market. The result will be obtaining of some financial advantage for future users on one side and the increase of volume of sales for vendors on the other side.

  2. Marketing patterns of agricultural commodities in an upland area of Central Java

    Directory of Open Access Journals (Sweden)

    Caroline M. van Ommeren

    2013-07-01

    Full Text Available In the uplands of Central Java a wide variety of dry cultivated crops are produced for subsistence as well as for cash. The marketing channels for these crops are also diverse. The producers can choose between selling at the market place or at their farms; either to consumers or traders; or they can sell their products to wholesalers in the towns. However, this freedom of choice is not absolute and is determined by the quantity of the merchandise. Farmers/who can sell large amounts of produce are able to bypass some steps in the hierarchical order of market places or traders. Thus, producers with relatively large farmlands can sell their commodities in more profitable ways compared to those with /smaller farms. Moreover, the latter are often forced to sell their produce below market value to traders who provided them with advance or who bought the crop before harvest (tebasan, because of their need for cash

  3. Some Implications of New Regulatory Measures for Euro Area Money Markets

    OpenAIRE

    Doran, David; Kirrane, Caroline; Masterson, Mary

    2014-01-01

    A number of banking and financial market regulations have been proposed in response to the financial crisis; in particular the Basel III solvency and liquidity rules. These enhanced regulatory standards intend to ensure that banks and banking systems are significantly more resilient in the future than was the case in the run-up to the financial crisis. However, there have been concerns that the extent and range of the new regulatory measures may lead to unintended shifts in market behaviour. ...

  4. Engineering high Zn in tomato shoots through expression of AtHMA4 involves tissue-specific modification of endogenous genes

    OpenAIRE

    Kendziorek, Maria; Klimecka, Maria; Barabasz, Anna; Borg, S?ren; Rudzka, Justyna; Szcz?sny, Pawe?; Antosiewicz, Danuta Maria

    2016-01-01

    Background To increase the Zn level in shoots, AtHMA4 was ectopically expressed in tomato under the constitutive CaMV 35S promoter. However, the Zn concentration in the shoots of transgenic plants failed to increase at all tested Zn levels in the medium. Modification of Zn root/shoot distribution in tomato expressing 35S::AtHMA4 depended on the concentration of Zn in the medium, thus indicating involvement of unknown endogenous metal-homeostasis mechanisms. To determine these mechanisms, thos...

  5. Protocol: Entrepreneurship in the area of Marketing. Comparing PBL vs active lectures

    Directory of Open Access Journals (Sweden)

    Virginia Rincón Diez

    2017-06-01

    Full Text Available This protocol presents a research process which aims to analyze the impact of an active learning model on entrepreneurship of university students of Marketing. First, a learning model is proposed which allows to jointly conducting the content of different subjects and which provides an integrated vision of Marketing. Subsequently, the concept of entrepreneurship is defined and a measuring instrument is mentioned. Through this instrument the information needed to analyze to what extent the new learning model promotes students’ entrepreneurship is gathered. Finally, several possibilities to perform the data analysis are presented.

  6. 77 FR 38536 - Milk in the Mideast Marketing Area; Final Decision

    Science.gov (United States)

    2012-06-28

    ... (ESL) products. The witness testified that Federal orders regulate plants that manufacture ESL products... testified that the pooling of ESL manufacturers in this manner prevents market disorder that would result... that provisions exist in certain orders allowing plants producing ESL products to be locked into...

  7. Dover AFB Catchment Area TRICARE Marketing Plan, 436th Medical Group, Dover AFB, Delaware,

    Science.gov (United States)

    1997-06-01

    cosmetic changes (Nadiu, Kleimenhagen, and Pillari 1992). Berkowitz classifies the debate in terms of eras. During the production era, the function was to...facilities in Smyrna and Fenton , Delaware. KGH has aggressive marketing and community education programs which include classes on: cardiopulmonary

  8. 78 FR 24334 - Milk in the Northeast and Other Marketing Areas; Order Amending the Orders

    Science.gov (United States)

    2013-04-25

    ... proposed amendments detailed in the final decision (78 FR 9248). This administrative action is governed by... Agricultural Marketing Agreement Act of 1937, as amended (7 U.S.C. 601-674) (Act), provides that administrative.... Requiring the same reports for all handlers does not significantly disadvantage any handler that is smaller...

  9. Financial market fragmentation and monetary transmission in the euro area: what do we know?

    Czech Academy of Sciences Publication Activity Database

    Horváth, Roman

    (2017) ISSN 1748-7870 R&D Projects: GA ČR GA16-09190S Institutional support: RVO:67985556 Keywords : financial market fragmentation * monetary transmission * European Central Bank Subject RIV: AH - Economics Impact factor: 0.925, year: 2016 http://library.utia.cas.cz/separaty/2017/E/horvath-0478988.pdf

  10. Financial integration of stock markets among new EU member states and the euro area

    Czech Academy of Sciences Publication Activity Database

    Babecký, Jan; Komárek, L.; Komárková, Z.

    -, č. 849 (2008), s. 1-27 ISSN 0083-7350 Institutional research plan: CEZ:AV0Z70850503 Keywords : stock markets * convergence * new EU member states Subject RIV: AH - Economics http://www2.warwick.ac.uk/fac/soc/economics/ research /papers/twerp_849.pdf

  11. 77 FR 12216 - Milk in the Mideast Marketing Area; Recommended Decision and Opportunity To File Written...

    Science.gov (United States)

    2012-02-29

    ... to provide increased opportunities for citizen access to Government information and services, and for... recommends adoption of a proposal to amend the Pool Plant provisions of the Mideast Federal milk marketing... utilization of at least 30 percent, and with combined route disposition and transfers of at least 50 percent...

  12. Class 1 overview of cultural resources for the Western Area Power Administration Salt Lake City Area Integrated Projects electric power marketing environmental impact statement

    Energy Technology Data Exchange (ETDEWEB)

    Moeller, K.L.; Malinowski, L.M.; Hoffecker, J.F.; Walitschek, D.A.; Shogren, L.; Mathews, J.E.; Verhaaren, B.T.

    1993-11-01

    Argonne National Laboratory conducted an inventory of known archaeological and historic sites in areas that could be affected by the hydropower operation alternatives under analysis in the power marketing environmental impact statement for the Western Area Power Administration`s Salt Lake City Area Integrated Projects. The study areas included portions of the Green River (Flaming Gorge Dam to Cub Creek) in Utah and Colorado and the Gunnison River (Blue Mesa Reservoir to Crystal Dam) in Colorado. All previous archaeological surveys and previously recorded prehistoric and historic sites, structures, and features were inventoried and plotted on maps (only survey area maps are included in this report). The surveys were classified by their level of intensity, and the sites were classified according to their age, type, and contents. These data (presented here in tabular form) permit a general assessment of the character and distribution of archaeological remains in the study areas, as well as an indication of the sampling basis for such an assessment. To provide an adequate context for the descriptions of the archaeological and historic sites, this report also presents overviews of the environmental setting and the regional prehistory, history, and ethnography for each study area.

  13. Clinical trial of {sup 165}Dy-HMA and {sup 166}Ho-CHICO in the treatment of Rheumatoid knee synovitis

    Energy Technology Data Exchange (ETDEWEB)

    Kim, S. Y.; Yoo, D. H.; Bae, S. C.; Jun, J. B. [Hanyang University, Seoul (Korea, Republic of); Lim, S. M.; Hong, S. W.; Lee, S. Y.; Cheon, D. G.; Kim, S. J. [Korea Cancer Center Hospital, Seoul (Korea, Republic of)

    1997-07-01

    The untreated, chronic synovial inflammation leads to pannus formation and eventual destruction of the articular cartilage. In cases where medical therapy was unsuccessful, surgical or radiation synovectomy is necessary especially in the knee joints. The advantages of radiation synovectomy over surgical synovectomy are (1) greater destruction of diseased synovium, (2) reduced potential for blood clots and infection, (3) no requirement for anesthesia, and (4) less costly and less time consuming. Recently KAERI developed Dy-165 HMA, which was characterized by the absence of iron and a higher concentration of dysprosium. And then more recently KAERI also developed {sup 166}Ho-CHICO, which was characterized by relatively longer half-life(26.8 hr), more biological due to organic nature of chitosan, more even spatial distribution due to colloidal solution and more absorbable to synovium than Dy-165 HMA. We studied to evaluate the efficacy and safety of radiation synovectomy with Dy-165 HMA and {sup 166}Ho-CHICO in chronic rheumatoid synovitis with knee. The present study indicates that the Dy-165 HMA and {sup 166}Ho-CHICO are an effective and safe agent for radiation synovectomy. But further large scaled long-term follow up study and controlled study with steroid only are required. 15 refs. (author)

  14. Financial integration of stock markets among new EU member states and the euro area

    Czech Academy of Sciences Publication Activity Database

    Babetskii, Ian; Komárek, L.; Komárková, Z.

    2007-01-01

    Roč. 57, 7-8 (2007), s. 341-362 ISSN 0015-1920 Grant - others:GA ČR(CZ) GA402/05/2758 Institutional research plan: CEZ:AV0Z70850503 Keywords : financial integration * stock markets * European Union Subject RIV: AH - Economics Impact factor: 0.382, year: 2007 http://journal.fsv.cuni.cz/storage/1083_fau_7_8_2007_000000000039.pdf

  15. Areas and consequences of organized crime influence on the legal market

    OpenAIRE

    Bošković, Goran N.; Vuković, Slaviša Lj.

    2016-01-01

    Criminal structure spread sphere of influence in all fields of social life and become a threat to national and international security. Namely, criminal profits generated by organized crime in the criminal market and its infiltration into the legal economic flows represent a potential danger for corrupting in legal economic relations and undermine the integrity of financial institutions. In this way, in the end the basic fundamentals of the financial system may be disrupted, and in dangerous a...

  16. Unintended de-marketing manages visitor demand in Greater Blue Mountains World Heritage Area

    OpenAIRE

    Burgin, Shelley; Hardiman, Nigel

    2014-01-01

    Kotler and Levy (1971, p.76) introduced the term ‘de-marketing’, defined as ‘that aspect of marketing that deals with discouraging customers in general or a certain class of customers in particular on either a temporary or permanent basis’. Subsequently, Groff (1998) interpreted the concept in the context of parks and recreation administration. Recently, Armstrong and Kern (2011) used the concept to underpin their investigation of visitor demand management within the Greater Blue Mountains Wo...

  17. Contamination by intestinal parasites in vegetables marketed in an area of Jequitinhonha Valley, Minas Gerais, Brazil

    Directory of Open Access Journals (Sweden)

    João Gabriel Guimarães LUZ

    Full Text Available ABSTRACT Objective: The present study aimed to evaluate the presence of helminthes and intestinal protozoa in vegetables commercialized in Diamantina, a municipality located at Jequitinhonha Valley, one of the poorest regions of the world. Methods: A total of 108 specimens, including lettuce, green onion and rocket, were monthly collected from the most popular open street market, green grocery and supermarket of the municipality. The samples were processed by a concentration method and evaluated by light microscopy for parasitological identification. Results: The percentage of contamination was 50.9% (55/108, with predominance of nematode larvae (36.5%, cysts of Entamoeba coli (26.0% and eggs of hookworms/Strongyloides spp. (12.9%. Lettuce showed greater contamination rate (61.1% and samples from the open street market were more contaminated (77.8%. Information collected at each point of sale pointed the field cultivation as the critical step for such contaminations. Conclusion: Vegetables marketed in Diamantina presents a wide variety of intestinal parasites, which may represent a potential risk to the health of consumers of fresh vegetables.

  18. Sustainable and ICT-Enabled Development in Developing Areas: An E-Heritage E-Commerce Service for Handicraft Marketing

    Science.gov (United States)

    Muhammad, Tufail; Kim, Kwan Myung

    2018-04-01

    Human-induced threats serve as potential hazards to cultural heritage assets, especially in developing areas where the local community, in general, is a deprived class. Sustainable tourism development is acknowledged as an economic activity to ensure careful management of assets along with local community empowerment and participation. As such, ICT-enabled development is applied in rural development projects to promote sustainable rural livelihood, but success is still limited due to a lack of community involvement and sharing in the economic gains of tourism. With this perspective in mind, the present study focuses on emerging marketing models (e-commerce) that can provide new business ventures for local communities by identifying critical online marketing elements driven by local residents.

  19. AREAS FOR INNOVATIVE PRODUCTS IMPLEMENTATION IN THE INSURANCE MARKET OF UKRAINE

    Directory of Open Access Journals (Sweden)

    Diana Tretiak

    2017-11-01

    Full Text Available The aim of the article is to assess the prospects for the implementation of the investment life insurance in Ukraine. The study analysed the experience of foreign countries in the investment life insurance market development. Also, an analysis of existing definitions for the "unit-linked" term is carried out; the result is the conclusion that they are limited to only a descriptive characteristic that relates to a particular aspect of the product. Upon that, a comprehensive definition is absent at all now. Methods. The study is based on a comparison of "unitlinked" products with the traditional life insurance, which exist in the world practice. Practical importance. Increase in the inflow of long-term resources in the Ukrainian economy through the implementation of an innovative unitlinked product. Transformation of the life insurance industry into the high-margin business sphere in Ukraine. Importance/originality. A technique of constructing an innovative unit-linked product depending on the specifics of the domestic insurance market performance is developed. Results. The article considers in depth the specific features of unit-linked products, which distinguish this life insurance type from the classic accumulative insurance. In addition, it highlights other important characteristics such as a high level of flexibility and transparency of all the components. Also, the advantages and disadvantages of unit-linked products are considered as compared to alternative products, its classification is held for the selected parameter group. The estimations of the unit-linked product development prospects, as well as its influence on the growth of the insurance market, are made. The study justifies the legislative consolidation of the investment life insurance along with a number of expansionary measures successfully implemented in Eastern European countries, which are similar to Ukraine. The result within the framework of this direction is the

  20. Croatian Oil and Gas Market - an Area of Contact Between Europe and Asia

    International Nuclear Information System (INIS)

    Dragicevic, T.

    2007-01-01

    Croatia - a regional energy hub, a catchword that has been adopted even by politicians, denotes a combination of favourable geographical position and use of this advantage as a mediator in providing transmission services for natural gas, oil and electricity between Europe and Asia, as well as between the north and the south of the European continent. However, although the idea of regional energy hub has gained support, it is still at a turning point and may take three different directions: 1. If timely activities are undertaken for the implementation of the LNG terminal project and connecting of the JANAF oil pipeline with PEOP and/or Druzba Adria, the realisation of energy hub is possible; 2. In case of further delays in implementing the LNG terminal project and Druzba Adria oil pipeline, we will lose the opportunity for participation in major European projects for twenty years at least; 3. A possible solution may be sought in takeover of individual energy activities by large foreign energy companies that show interest for the Croatian energy market. This last option is very likely due to considerable interest by Central and East European energy companies. In the eve of the expected EU accession, any resistance to takeover may be qualified as economic nationalism. Only large, powerful nations enjoy the privilege that their resistance to foreign domination is qualified as economic patriotism. Since the year 2000 when preparations for INA's privatization began, there were indications of interest and aspiration of the Russian oil companies to ensure presence in the Croatian market. In the meantime the Russian companies evolved their strategies of penetration on the flanks of the European market in the form of North Stream pipeline over the Baltic Sea and South Stream through the Black Sea and Turkey. So, the Republic of Croatia is on the crossroad: it can take a secondary role in other players' strategy, or it can pursue its own strategy based on growth and security

  1. Marketing communication in the area of breast and cervical cancer prevention.

    Science.gov (United States)

    Cvijović, Jelena; Milica Kostić-Stanković; Krstić, Goran; Stojanović, Ljupce

    2016-06-01

    Innovative marketing campaigns and promotional activities can successfully contribute to the improvement of public health by raising the level of general knowledge about health issues and benefits that the change of habits, eradication of undesirable behaviour and regular medical controls have. The focus should be on continuous marketing communication through various mass media or direct communication between medical staff and patients. The aim of this paper was to define the role that various communication channels have in the process of informing and educating the target group in case of breast and cervical cancer prevention. The survey based on polling a sample of 2,100 female patients of the Serbian Railways Medical Centre was conducted in the period October- December 2013. The questionnaire included questions about demographic characteristics, prevention habits of women, their level of information on that topic and communication channels they prefer. There is a difference among respondents' awareness level about preventive measures depending on demographic and geographical criteria. The results indicate the existence of variations in frequency of performing gynaecological examinations and Pap tests depending on different age, educational and residential groups. Although the largest percentage of women stated familiarity with the way of performing breast self-examination (78%), the majority of them had never performed mammography or ultrasonography (67%). The greatest number of women were informed about the possibility of preventing breast and cervical cancer by posters or brochures in health institutions (71%) and mass media--television on the first place (74%), then specialized magazines about health (48%), radio (48%), web sites about health (42%), and daily newspapers (34%). The respondents consider the Ministry of Health and health institutions as the most responsible subjects for education of women about cancer prevention, while the self-initiative was

  2. SELECTED ASPECTS OF THE IMPLEMENTATION OF ACTIVE MARKETING CAMPAIGN TO RAISE AWARENESS AND PROMOTE PUBLIC TRANSPORT SERVICES IN RURAL AREAS

    Directory of Open Access Journals (Sweden)

    Katarzyna NOSAL

    2016-09-01

    Full Text Available The article presents selected aspects of the implementation of the EU’s SmartMove project, which aims to promote feeder public transport systems in rural areas through the implementation of an active marketing campaign (AMC. Campaigns of this type are connected with providing general and personalized information concerning the functioning of public transport services. In the article, characteristics of one of the implementation areas of the project are presented, namely, the Liszki district near Cracow. Transport services were also evaluated. In addition, selected results are presented from a survey that was conducted among residents of the area from the point of view of the implementation of the AMC. The results concerned data about the means of transport that were currently used for travelling, the knowledge of bus services, the reasons for their use and the factors that might encourage residents to use public transport

  3. Informed Markets as Policy Instrument for Environmental Governance of Buffer Zones around Protected Areas

    DEFF Research Database (Denmark)

    Egelyng, Henrik

    ”. In contrast, the human economic sphere is a space where “the market” rules. Buffer zones exist to help separate and shield “nature” from the human economy and yet establish a link or corridor between society and nature. Therefore buffer zones are expected to combine, embody and fulfill policy objectives...... of National Parks in Scandinavia (Denmark), this paper sets out to explore the theoretical rationale and record of using market based environmental governance in the form of Geographical Indications (GI´s) and organic agriculture certification (OAC), respectively, in buffer zones, to potentially serve...... the dual purpose of conservation and sustainable livelihoods....

  4. Marketing marketing

    NARCIS (Netherlands)

    dr. Karel Jan van Alsem

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede

  5. Salt Lake City Area Integrated Projects Electric Power Marketing. Draft environmental impact statement: Volume 4, Appendixes B-D

    Energy Technology Data Exchange (ETDEWEB)

    1994-02-01

    The Salt Lake City Area Office of the Western Area Power Administration (Western) markets electricity produced at hydroelectric facilities operated by the Bureau of Reclamation. The facilities are known collectively as the Salt Lake City Area Integrated Projects (SLCA/IP) and include dams equipped for power generation on the Green, Gunnison, Rio Grande, and Colorado rivers and on Deer and Plateau creeks in the states of Wyoming, Utah, Colorado, Arizona, and New Mexico. Of these facilities, only the Glen Canyon Unit, the Flaming Gorge Unit, and the Aspinall Unit (which includes Blue Mesa, Morrow Point, and Crystal dams;) are influenced by Western power scheduling and transmission decisions. The EIS alternatives, called commitment-level alternatives, reflect combinations of capacity and energy that would feasibly and reasonably fulfill Westerns firm power marketing responsibilities, needs, and statutory obligations. The viability of these alternatives relates directly to the combination of generation capability of the SLCA/IP with energy purchases and interchange. The economic and natural resource assessments in this environmental impact statement (EIS) include an analysis of commitment-level alternatives. Impacts of the no-action alternative are also assessed. Supply options, which include combinations of electrical power purchases and hydropower operational scenarios reflecting different operations of the dams, are also assessed. The EIS evaluates the impacts of these scenarios relative to socioeconomics, air resources, water resources, ecological resources, cultural resources, land use, recreation, and visual resources.

  6. Practices of farmers in production and marketing of tomato in Nsukka Local Government Area of Enugu State, Nigeria

    Directory of Open Access Journals (Sweden)

    Juliana Iwuchukwu

    2017-12-01

    Full Text Available The study described socio-economic characteristics, production, consumption and marketing patterns of tomato farmers as well as constraints they encounter in tomato production in Nsukka Local Government Area of Enugu State, Nigeria. One hundred and twenty tomato farmers randomly selected form twelve villages in the area constituted sample for the study. Data were collected with interview schedule and questionnaire and were presented with frequency, percentage and mean scores. Findings show that the respondents were mainly married (71% women (72.5% who were literate with mean age and mean farming experience of 42.22 years and 17.21years respectively. Greater proportion of the respondents grew tomatoes on communal land (31.7% with personal savings (42.5% and hired labour (45%. They grew tomatoes during rainy season (54.1% using personal reserved seeds (53.3%. Lack/poor storage facility (M=2.00 and fluctuation in price of tomato (M = 2.13 were some of the serious constraints to production and marketing of tomatoes respectively in the area. The study recommends that government, non-governmental organisations, self help development organisations/agencies as well as philanthropists should assist in provision of storage facilities for tomatoes so as to reduce losses and ensure preservation and availability of the product all year round at reasonable and stable price.

  7. Salt Lake City Area Integrated Projects Electric Power Marketing. Draft environmental impact statement: Volume 2, Sections 1-16

    Energy Technology Data Exchange (ETDEWEB)

    1994-02-01

    The Salt Lake City Area Office of the Western Area Power Administration (Western) markets electricity produced at hydroelectric facilities operated by the Bureau of Reclamation. The facilities are known collectively as the Salt Lake City Area Integrated Projects (SLCA/IP) and include dams equipped for power generation on the Green, Gunnison, Rio Grande, and Colorado rivers and on Deer and Plateau creeks in the states of Wyoming, Utah, Colorado, Arizona, and New Mexico. Of these facilities, only the Glen Canyon Unit, the Flaming Gorge Unit, and the Aspinall Unit (which includes Blue Mesa, Morrow Point, and Crystal dams;) are influenced by Western power scheduling and transmission decisions. The EIS alternatives, called commitment-level alternatives, reflect combinations of capacity and energy that would feasibly and reasonably fulfill Westerns firm power marketing responsibilities, needs, and statutory obligations. The viability of these alternatives relates directly to the combination of generation capability of the SLCA/IP with energy purchases and interchange. The economic and natural resource assessments in this environmental impact statement (EIS) include an analysis of commitment-level alternatives. Impacts of the no-action alternative are also assessed. Supply options, which include combinations of electrical power purchases and hydropower operational scenarios reflecting different operations of the dams, are also assessed. The EIS evaluates the impacts of these scenarios relative to socioeconomics, air resources, water resources, ecological resources, cultural resources, land use, recreation, and visual resources.

  8. Salt Lake City Area Integrated Projects Electric Power Marketing. Draft environmental impact statement: Volume 3, Appendix A

    Energy Technology Data Exchange (ETDEWEB)

    1994-02-01

    The Salt Lake City Area Office of the Western Area Power Administration (Western) markets electricity produced at hydroelectric facilities operated by the Bureau of Reclamation. The facilities are known collectively as the Salt Lake City Area Integrated Projects (SLCA/IP) and include dams equipped for power generation on the Green, Gunnison, Rio Grande, and Colorado rivers and on Deer and Plateau creeks in the states of Wyoming, Utah, Colorado, Arizona, and New Mexico. Of these facilities, only the Glen Canyon Unit, the Flaming Gorge Unit, and the Aspinall Unit (which includes Blue Mesa, Morrow Point, and Crystal dams;) are influenced by Western power scheduling and transmission decisions. The EIS alternatives, called commitment-level alternatives, reflect combinations of capacity and energy that would feasibly and reasonably fulfill Westerns firm power marketing responsibilities, needs, and statutory obligations. The viability of these alternatives relates directly to the combination of generation capability of the SLCA/IP with energy purchases and interchange. The economic and natural resource assessments in this environmental impact statement (EIS) include an analysis of commitment-level alternatives. Impacts of the no-action alternative are also assessed. Supply options, which include combinations of electrical power purchases and hydropower operational scenarios reflecting different operations of the dams, are also assessed. The EIS evaluates the impacts of these scenarios relative to socioeconomics, air resources, water resources, ecological resources, cultural resources, land use, recreation, and visual resources.

  9. Marketing communication in the area of breast and cervical cancer prevention

    Directory of Open Access Journals (Sweden)

    Cvijović Jelena

    2016-01-01

    Full Text Available Background/Aim. Innovative marketing campaigns and promotional activities can successfully contribute to the improvement of public health by raising the level of general knowledge about health issues and benefits that the change of habits, eradication of undesirable behaviour and regular medical controls have. The focus should be on continuous marketing communication through various mass media or direct communication between medical staff and patients. The aim of this paper was to define the role that various communication channels have in the process of informing and educating the target group in case of breast and cervical cancer prevention. Methods. The survey based on polling a sample of 2,100 female patients of the Serbian Railways Medical Centre was conducted in the period October-December 2013. The questionnaire included questions about demographic characteristics, prevention habits of women, their level of information on that topic and communication channels they prefer. Results. There is a difference among respondents’ awareness level about preventive measures depending on demographic and geographical criteria. The results indicate the existence of variations in frequency of performing gynaecological examinations and Pap tests depending on different age, educational and residential groups. Although the largest percentage of women stated familiarity with the way of performing breast self-examination (78%, the majority of them had never per-formed mammography or ultrasonography (67%. The greatest number of women were informed about the possibility of preventing breast and cervical cancer by posters or brochures in health institutions (71% and mass media - television on the first place (74%, then specialized magazines about health (48%, radio (48%, web sites about health (42%, and daily newspapers (34%. The respondents consider the Ministry of Health and health institutions as the most responsible subjects for education of women about

  10. Housing market volatility in the OECD area: Evidence from VAR based return decompositions

    DEFF Research Database (Denmark)

    Engsted, Tom; Pedersen, Thomas Quistgaard

    . For the majority of countries news about future returns is the main driver, and both real interest rates and risk premia play an important role in accounting for housing market volatility. Bivariate cross-country correlations and principal components analyses indicate that part of the return movements have......Vector-autoregressive models are used to decompose housing returns in 18 OECD countries into cash ‡ow (rent) news and discount rate (return) news. Only for two countries - Germany and Ireland - do changing expectations of future rents play a dominating role in explaining housing return volatility...... a common factor among the majority of countries. However, in a minority of countries (Germany, Japan, and the Netherlands) return movements have been basically unrelated to return movements in other countries....

  11. Multiplicación de propágulos infectivos HMA en una plantación de morera (Morus alba L.

    Directory of Open Access Journals (Sweden)

    Gertrudis Pentón

    Full Text Available Se realizó un ensayo de campo en la Estación Experimental de Pastos y Forrajes «Indio Hatuey», sobre un suelo Ferralítico Rojo de buen drenaje superficial e interno, con el objetivo de evaluar el efecto de la fertilización mineral y el intercalamiento de Canavalia ensiformis (canavalia inoculada con HMA, en la multiplicación de propágulos infectivos en una plantación de morera (Morus alba L.. El marco de siembra de la morera fue de 1,0 x 0,50 m (20 000 plantas/ha. El área de la plantación fue de 384 m2, con 40 plantas en las parcelas. El forraje se cosechó con un intervalo de 90 días, a una altura de 30 cm. Los esquemas evaluados fueron: testigo (sin fertilización y sin intercalamiento de canavalia, SFSCHMA; incorporación de HMA a través del intercalamiento de canavalia, sin fertilización mineral (SFCHMA; fertilización mineral (F e incorporación de HMA a través del intercalamiento de canavalia, con fertilización mineral (FCHMA. La canavalia se sembró inoculada con HMA a 0,5 m de la morera, en los primeros 15 días de crecimiento de esta a partir del corte, al inicio de cada época. El diseño fue de bloques al azar con arreglo factorial y tres repeticiones. Se evidenció un contenido bajo de propágulos infectivos nativos en la rizosfera de la plantación de morera (190-295 esporas/50 g. El efecto de FCHMA fue altamente significativo en la multiplicación de propágulos infectivos durante la época lluviosa y en los primeros 45 días de la poco lluviosa (370 y 469 esporas/50 g, respectivamente, mientras que propició aumentos de la materia orgánica y el K del suelo. Se concluye que la combinación de la fertilización mineral con la incorporación de HMA a través del intercalamiento de canavalia constituye una vía eficaz para multiplicar los propágulos infectivos HMA hasta niveles intermedios

  12. Impacts on irrigated agriculture of changes in electricity costs resulting from Western Area Power Administration's power marketing alternatives

    International Nuclear Information System (INIS)

    Edwards, B.K.; Flaim, S.J.; Howitt, R.E.; Palmer, S.C.

    1995-03-01

    Irrigation is a major factor in the growth of US agricultural productivity, especially in western states, which account for more than 85% of the nation's irrigated acreage. In some of these states, almost all cropland is irrigated, and nearly 50% of the irrigation is done with electrically powered pumps. Therefore, even small increases in the cost of electricity could have a disproportionate impact on irrigated agriculture. This technical memorandum examines the impacts that could result from proposed changes in the power marketing programs of the Western Area Power Administration's Salt Lake City Area Office. The changes could increase the cost of power to all Western customers, including rural municipalities and irrigation districts that rely on inexpensive federal power to pump water. The impacts are assessed by translating changes in Western's wholesale power rate into changes in the cost of pumping water as an input for agricultural production. Farmers can adapt to higher electricity prices in many ways, such as (1) using different pumping fuels, (2) adding workers and increasing management to irrigate more efficiently, and (3) growing more drought-tolerant crops. This study projects several responses, including using less groundwater and planting fewer waterintensive crops. The study finds that when dependence on Western's power is high, the cost of power can have a major effect on energy use, agricultural practices, and the distribution of planted acreage. The biggest percentage changes in farm income would occur (1) in Nevada and Utah (however, all projected changes are less than 2% of the baseline) and (2) under the marketing alternatives that represent the lowest capacity and energy offer considered in Western's Electric Power Marketing Environmental Impact Statement. The aggregate impact on farm incomes and the value of total farm production would be much smaller than that suggested by the changes in water use and planted acreage

  13. Role of Market Areas in Enterprise Choice: The Case of the ...

    African Journals Online (AJOL)

    This study sought to know the problems facing producers with regard to enterprise choices that would maximize national objectives such as poverty reduction in rural areas, generation of employment, and generation of foreign exchange. Data was collected from both vegetable producers and traders. Vegetable producers ...

  14. Secondary Mortgage Market: Information on Underwriting and Home Loans in the Atlanta Area

    Science.gov (United States)

    1990-11-01

    program which must be used in connection with the insuring of loans in these areas. Finally, HUD states that gentrification may reverse the rate of...decline of an older neighborhood assuming it is not subject to heavy commercial or industrial encroachment. Gentrification occurs when people move into

  15. Canada's clean energy technology and the Bay area market : a needs assessment

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2008-03-15

    This study was conducted to develop market intelligence related to clean energy technologies in Northern California, including both commercial and demonstration technologies. The study was developed as a tool for exploring engagement between Canadian and Californian businesses and partnering opportunities. The study examined technologies for solar power and photovoltaics; hydrogen and fuel cells; and waste-to-energy. A list of more than 150 organizations, government agencies, business associations, and utilities was prepared. The survey also included the establishment of contact points with large facilities, public spaces, bus fleets, and major capital projects. Fifty-nine interviews were also conducted as part of the study. Results of the study indicated that the biggest challenge concerning most individuals was the need to reduce energy consumption while maintaining reliability. Many interviewees expressed an interest in operating waste-to-energy facilities. Fifty interviewees indicated that they were planning to use or already used solar technologies. An analysis of clean energy needs was also included. The study indicated that many local governments are reluctant to embrace new, highly visible technologies. Only sophisticated organizations with unique energy demands have considered the use of fuel cell technologies. 1 fig.

  16. Canada's clean energy technology and the Bay area market : a needs assessment

    International Nuclear Information System (INIS)

    2008-03-01

    This study was conducted to develop market intelligence related to clean energy technologies in Northern California, including both commercial and demonstration technologies. The study was developed as a tool for exploring engagement between Canadian and Californian businesses and partnering opportunities. The study examined technologies for solar power and photovoltaics; hydrogen and fuel cells; and waste-to-energy. A list of more than 150 organizations, government agencies, business associations, and utilities was prepared. The survey also included the establishment of contact points with large facilities, public spaces, bus fleets, and major capital projects. Fifty-nine interviews were also conducted as part of the study. Results of the study indicated that the biggest challenge concerning most individuals was the need to reduce energy consumption while maintaining reliability. Many interviewees expressed an interest in operating waste-to-energy facilities. Fifty interviewees indicated that they were planning to use or already used solar technologies. An analysis of clean energy needs was also included. The study indicated that many local governments are reluctant to embrace new, highly visible technologies. Only sophisticated organizations with unique energy demands have considered the use of fuel cell technologies. 1 fig

  17. Integration of non-food crops in rural areas with niche energy markets

    International Nuclear Information System (INIS)

    Kwant, K.W.; Heuval, E. van der; Rijk, P.J.J.

    1996-01-01

    Integration of energy-crops in the agricultural sector is hampered by a number of factors. Within the EU AIR programme a concerted action has been initiated to contribute to a better understanding of the several aspects of introducing energy corps in the rural sector. A standard methodology to assess the economic and technical viability of energy crops for three identified niche markets was developed. Technical viability of biomass production, pretreatment and conversion to energy is a necessary condition for implementation of such a project, however, it is not a sufficient condition. Non-technical constraints can either hamper or stimulate a successful introduction. Technical issues will be dealt with in other papers. This paper will, therefore concentrate on the non-technical issues. In section 2 the major issues are described. Opportunities on how to improve biomass energy introduction are provided in section 3. As a case study, the non-technical issues of a combined heat and power plant, planned to be fired on arboricultural and short rotation willow, in the municipality of Groningen in the Netherlands will be presented. The paper ends with general conclusions. (Author)

  18. BREADFRUIT (Treculia africana MARKETING ACTIVITIES AND RETURNS IN AHIAZU MBAISE LOCAL GOVERNMENT AREA, OF IMO STATE, NIGERIA

    Directory of Open Access Journals (Sweden)

    Ogbonna Christopher EMEROLE

    2013-12-01

    Full Text Available This study on marketing of breadfruits (Treculia africana and returns was done in Ahiazu Mbaise local Government area of Imo State, Nigeria. The specific objectives of the study were to describe socio-economic characteristics of respondents (sellers and buyers of African breadfruit; identify value-chain activities available in processing and its storage in compliance with consumers’ order and preferences; determine factors influencing decision to supply African breadfruit; and constraints with its post-harvest management in the study area. Three-stage random sampling technique was used in selecting locations and respondents through which eighty (80 farm households who gather/harvest, process and sell breadfruits were selected and interviewed with structured questionnaire. Data collected were analyzed using descriptive statistics, and probit regression model. Result revealed that 65.80% of the respondents were females and 81.20% of them were married with mean household size of 9 members. Their literacy level was high as 97.6% of them had at least primary education. Predominant marketing activities were fruit gathering/harvesting, processing, storage and packaging, transportation, and sales. Socio-economic factors of gender, household size, income, level of education, years of farming experience and labour significantly influenced supply of breadfruits to consumers with challenges of seasonal scarcity, and tedious methods of processing deterring the enterprise in the area. We recommended provision of credit support to enable fruit gatherers purchase and use shelling machines and good storage facilities to smooth any fluctuations in supplies during off-seasons and help fight overdependence of households on roots and tubers.

  19. Functional and nutraceutical legumes marketed in the metropolitan area of Buenos Aires, Argentina.

    Directory of Open Access Journals (Sweden)

    Julio A. Hurrell

    2016-07-01

    Full Text Available In this work, we analyzed data from ethnobotanical surveys of functional and nutraceutical legumes (Leguminosae commercialized in the metropolitan area of Buenos Aires, Argentina. The surveys took place in outlets of the general commercial circuit and the restricted circuits belonging to Bolivian and Chinese immigrants. We recorded the species, its products, local therapeutic uses, and available published data on biological activity and effects. Nineteen species were found: Arachis hypogaea var. hypogaea, Cicer arietinum, Glycine max, Lablab purpureus, Lens culinaris, Lupinus albus, L. mutabilis, Medicago sativa, Phaseolus lunatus, P. vulgaris, Pisum sativum, Prosopis alba, Tamarindus indica, Trifolium repens, Trigonella foenum-graecum, Vicia faba, Vigna angularis, V. radiata and V. unguiculata var. unguiculata. Most of these species (15 were found in the general commercial circuit, whereas the rest (4 only in the restricted commercial circuits of immigrants, including L. mutabilis, which deserves a wider diffusion. In most cases, the local uses assigned to a surveyed species correspond to the information available in the literature on the species’ biological activity and effects. This paper provides new insights for ethnobotanical studies and highlights the therapeutic relevance of legumes in the study area.

  20. An empirical method for estimating surface area of aggregates in hot mix asphalt

    Directory of Open Access Journals (Sweden)

    R.P. Panda

    2016-04-01

    Full Text Available Bitumen requirement in hot mix asphalt (HMA is directly dependent on the surface area of the aggregates in the mix, which in turn has effect on the asphalt film thickness and the flow characteristics. The surface area of aggregate blend in HMA is calculated using the specific surface area factors assigned to percentage passing through some specific standard sieve sizes and the imaging techniques. The first process is less capital intensive, but purely manual and labour intensive and prone to human errors. Imaging techniques though eliminating the human errors, still have limited use due to capital intensiveness and requirement of well-established laboratories with qualified technicians. Most of the developing countries like India are shortage of well-equipped laboratories and qualified technicians. To overcome these difficulties, the present mathematical model has been developed to estimate the surface area of aggregate blend of HMA from physical properties of aggregates evaluated using simple laboratory equipment. This model has been validated compared with the existing established methods of calculations and can be used as one of the tools in different developing and under developed countries for proper design of HMA.

  1. Salt Lake City Area Integrated Projects electric power marketing -- Final environmental impact statement. Volume 2: Sections 1--16

    International Nuclear Information System (INIS)

    1996-01-01

    The Colorado River Storage Project Customer Service Office of the Western Area Power Administration (Western) markets electricity produced at hydroelectric facilities operated by the Bureau of Reclamation. The facilities are known collectively as the Salt Lake City Area Integrated Projects (SLCA/IP) and include dams equipped for power generation on the Colorado, Green, Gunnison, and Rio Grande rivers and on Plateau Creek in Arizona, Colorado, Utah, Wyoming, and New Mexico. Of these facilities, only the Glen Canyon Unit, the Flaming Gorge Unit, and the Aspinall Unit (which includes Blue Mesa, Morrow Point, and Crystal dams) are influenced by Western power scheduling and transmission decisions. The environmental impact statement (EIS) alternatives, called commitment-level alternatives, reflect combinations of capacity and energy that would feasibly and reasonably fulfill Western's firm power marketing responsibilities, needs, and statutory obligations. The viability of these alternatives relates directly to the combination of generation capability of the SLCA/IP with energy purchases and interchange. The economic and natural resource assessments in this EIS include an analysis of commitment-level alternatives. Impacts of the no-action alternative are also assessed. Supply options, which include combinations of electrical power purchases and hydropower operational scenarios reflecting different operations of the dams, are also assessed. The EIS evaluates the impacts of these scenarios relative to socioeconomics, air resources, water resources, ecological resources, cultural resources, land use, recreation, and visual resources. Western has identified commitment-level alternative 1, the Post-1989 commitment level, as its preferred alternative. The impact evaluations indicate that this commitment level is also the environmentally preferred alternative

  2. Salt Lake City Area Integrated Projects electric power marketing final environmental impact statement. Volume 4: Appendixes B-D

    International Nuclear Information System (INIS)

    1996-01-01

    The Colorado River Storage Project Customer Office of the Western Area Power Administration (Western) markets electricity produced at hydroelectric facilities operated by the Bureau of Reclamation. The facilities are known collectively as the Salt Lake City Area Integrated Projects (SLCA/IP) and include dams equipped for power generation on the Colorado, Green, Gunnison, and Rio Grande rivers and on Plateau Creek in Arizona, Colorado, Utah, Wyoming, and New Mexico. Of these facilities, only the Glen Canyon Unit, the Flaming Gorge Unit, and the Aspinall Unit (which includes Blue Mesa, Morrow Point, and Crystal dams) are influenced by Western power scheduling and transmission decisions. The environmental impact statement (EIS) alternatives, called commitment-level alternatives, reflect combinations of capacity and energy that would feasibly and reasonably fulfill Western's firm power marketing responsibilities, needs, and statutory obligations. The viability of these alternatives relates directly to the combination of generation capability of the SLCA/IP with energy purchases and interchange. The economic and natural resource assessments in this EIS include an analysis of commitment-level alternatives. Impacts of the no-action alternative are also assessed. Supply options, which include combinations of electrical power purchases and hydropower operational scenarios reflecting different operations of the dams, are also assessed. The EIS evaluates the impacts of these scenarios relative to socioeconomics, air resources, water resources, ecological resources, cultural resources, land use, recreation, and visual resources. Western has identified commitment-level alternative 1, the Post-1989 commitment level, as its preferred alternative. The impact evaluations indicate that this commitment level is also the environmentally preferred alter native

  3. Engineering high Zn in tomato shoots through expression of AtHMA4 involves tissue-specific modification of endogenous genes.

    Science.gov (United States)

    Kendziorek, Maria; Klimecka, Maria; Barabasz, Anna; Borg, Sören; Rudzka, Justyna; Szczęsny, Paweł; Antosiewicz, Danuta Maria

    2016-08-12

    To increase the Zn level in shoots, AtHMA4 was ectopically expressed in tomato under the constitutive CaMV 35S promoter. However, the Zn concentration in the shoots of transgenic plants failed to increase at all tested Zn levels in the medium. Modification of Zn root/shoot distribution in tomato expressing 35S::AtHMA4 depended on the concentration of Zn in the medium, thus indicating involvement of unknown endogenous metal-homeostasis mechanisms. To determine these mechanisms, those metal-homeostasis genes that were expressed differently in transgenic and wild-type plants were identified by microarray and RT-qPCR analysis using laser-assisted microdissected RNA isolated from two root sectors: (epidermis + cortex and stele), and leaf sectors (upper epidermis + palisade parenchyma and lower epidermis + spongy parenchyma). Zn-supply-dependent modification of Zn root/shoot distribution in AtHMA4-tomato (increase at 5 μM Zn, no change at 0.5 μM Zn) involved tissue-specific, distinct from that in the wild type, expression of tomato endogenous genes. First, it is suggested that an ethylene-dependent pathway underlies the detected changes in Zn root/shoot partitioning, as it was induced in transgenic plants in a distinct way depending on Zn exposure. Upon exposure to 5 or 0.5 μM Zn, in the epidermis + cortex of the transgenics' roots the expression of the Strategy I Fe-uptake system (ethylene-dependent LeIRT1 and LeFER) was respectively lower or higher than in the wild type and was accompanied by respectively lower or higher expression of the identified ethylene genes (LeNR, LeACO4, LeACO5) and of LeChln. Second, the contribution of LeNRAMP2 expression in the stele is shown to be distinct for wild-type and transgenic plants at both Zn exposures. Ethylene was also suggested as an important factor in a pathway induced in the leaves of transgenic plants by high Zn in the apoplast, which results in the initiation of loading of the excess Zn into the

  4. Regional economic impacts of changes in electricity rates resulting from Western Area Power Administration`s power marketing alternatives

    Energy Technology Data Exchange (ETDEWEB)

    Allison, T.; Griffes, P.; Edwards, B.K.

    1995-03-01

    This technical memorandum describes an analysis of regional economic impacts resulting from changes in retail electricity rates due to six power marketing programs proposed by Western Area Power Administration (Western). Regional economic impacts of changes in rates are estimated in terms of five key regional economic variables: population, gross regional product, disposable income, employment, and household income. The REMI (Regional Impact Models, Inc.) and IMPLAN (Impact Analysis for Planning) models simulate economic impacts in nine subregions in the area in which Western power is sold for the years 1993, 2000, and 2008. Estimates show that impacts on aggregate economic activity in any of the subregions or years would be minimal for three reasons. First, the utilities that buy power from Western sell only a relatively small proportion of the total electricity sold in any of the subregions. Second, reliance of Western customers on Western power is fairly low in each subregion. Finally, electricity is not a significant input cost for any industry or for households in any subregion.

  5. A Two-stage Empirical Analysis of Market Participation in Yam-growing Areas of West Africa

    Directory of Open Access Journals (Sweden)

    Mignouna, DB.

    2017-01-01

    Full Text Available The transition from semi-subsistence to commercialized agriculture has been subject of global debates in Africa for more than a half century. This is the reminiscence of the necessity to formulate policies and programs to increase the yields and stimulate the investments in agriculture. Participation in agricultural markets could be a viable channel to transform subsistence agriculture thereby lifting millions of poor farmers out of hunger and poverty traps. Unfortunately, most of the potential beneficiaries are hindered by several factors in their quest to participate in yam market. This study investigated the underpinning drivers of market participation among small-scale farmers in the yam belt of West Africa. Using a multistage random sample of 1,400 households form Nigeria and Ghana, the study tested the hypothesis that factors affecting the farmers' decision to participate are not necessarily the same as those affecting the level of participation. Non-price constraints played a significant role in decision-making concerning market participation. Creation of an enabling environment and strengthening the social institutions should be considered in order to generate adequate marketable surplus to make market participation possible and valuable. Policies that reduce transaction costs and encourage farmers to commercialise their production could be alternatives to price-based policies. Moreover, improving the productivity of farmers will not only increase the likelihood of market participation but also the volumes offered for sale.

  6. Hydropower planning coordinated with wind power in areas with congestion problems for trading on the spot and the regulating market

    International Nuclear Information System (INIS)

    Matevosyan, Julija; Olsson, Magnus; Soeder, Lennart

    2009-01-01

    In this paper a day-ahead planning algorithm for a multi-reservoir hydropower system coordinated with wind power is developed. Coordination applies to real situations, where wind power and hydropower are owned by different utilities, sharing the same transmission lines, though hydropower has priority for transmission capacity. Coordination is thus necessary to minimize wind energy curtailments during congestion situations. The planning algorithm accounts for the uncertainty of wind power forecasts and power market price uncertainty. Planning for the spot market and the regulating market is considered in the algorithm. The planning algorithm is applied to a case study and the results are summarized in the paper. (author)

  7. Registered Trademarks… Reflections on the use of trademarks, consumption patterns and marketing strategies in rural areas of Argentina (1900-1930

    Directory of Open Access Journals (Sweden)

    Andrea Lluch

    2013-06-01

    Full Text Available Trademarks are highly valuable devices that serve a relevant purpose in trade and consumption patterns. However, trademarks have been largely neglected by Argentina's economic history historiography. This article discusses how and when trademarks emerged and spread in Argentina's rural area in the early 20th century. It describes this gradual process, pointing out that, by the late 1920s, trademarks had already become a prominent feature in rural marketing strategies and consumption patterns. The study also analyzes how these processes contributed to shaping retailers' business practices as well as generic consumer goods' marketing channels (particularly, in the food and beverage industries

  8. The impact of the level of market competition intensity on enterprises activities in area of intellectual capital

    Directory of Open Access Journals (Sweden)

    Prusak Rafał

    2017-12-01

    Full Text Available Market activity for today’s enterprises means continuing work to better understand the needs of their customers to provide them higher level of satisfaction. Building market advantages using a traditional approach based on material resources becoming less and less likely to increase competitiveness over the long term. The ability to use intangible assets, often more difficult to identify and manage, is becoming a key issue. Proper management of intangible assets can provide the company with unique market advantages that are unique, durable, and difficult to imitate. This study attempts to characterize selected dependencies between the nature of the actions undertaken by enterprises in relation to intellectual capital in the context of the strength of the level of competition in the market.

  9. Strategic renewal through social media marketing : An exploratory study of challenges and opportunities of companies in Swedish rural areas

    OpenAIRE

    GAVRILAKIS, FILIPPOS; MAKROPOULOU, KALLIOPI

    2013-01-01

    Background Social media have changed the way of communication and interaction between the organizations and the costumers. The huge merge of social media has led the companies to change their current marketing strategies into the use of social media marketing during the last years. An increasing number of companies adopt this kind of performance and there is a need to study this phenomenon more in depth and explore it through the perspective of strategic renewal. Purpose The purpose of this t...

  10. Heavy metals in vegetables collected from production and market sites of a tropical urban area of India.

    Science.gov (United States)

    Sharma, Rajesh Kumar; Agrawal, Madhoolika; Marshall, Fiona M

    2009-03-01

    Vegetables (Beta vulgaris L., Abelmoschus esculentus L. and Brassica oleracea L.) from the production and market sites of India were tested for Cu, Cd, Zn and Pb. At market sites, the mean concentration of Cu in cauliflower, and of Zn and Cd in both palak and cauliflower had exceeded the PFA standard. Zn at the production sites also exceeded the PFA standard in cauliflower. Cd concentration in vegetables tested from both production and market sites was many folds higher than the EU standard. In contrast, Pb in vegetables tested from both production and market sites was below the PFA limit, but was considerably higher than the current EU and WHO standards. Heavy metals accumulation in vegetables tested are higher at market sites than those at the crop production sites. The contributions of these vegetables to dietary intake of Cu, Zn, Cd and Pb were 13%, 1%, 47% and 9% of provisional tolerable daily intake, respectively. The study concludes that the transportation and marketing systems of vegetables play a significant role in elevating the contaminant levels of heavy metals which may pose a threat to the quality of the vegetables with consequences for the health of the consumers of locally produced foodstuffs.

  11. The 'Verbund' main load-dispatchingcentre - in the area of tension between physics, environment and market

    International Nuclear Information System (INIS)

    Hebenstreit, K.

    2016-01-01

    The main load-dispatchingcentre of Verbund is the interface between the power stations and the market. The short-term use of the VERBUND power plants is planned, optimized and controlled around the clock, as well as the management of the reservoirs. The rain falls from the sky, the wind blows when it wants, and the sun shines unstable and uninfluenceable. These irrefutable facts are the key drivers of the energy transition, because a system based on renewable energies has to be according to these situations. This is not an easy task for an industry, where production and consumption must always be balanced as the power system has to be safe, affordable and environmentally compatible. The changed market accompanies the VERBUND Company in its daily work, for example in the electricity trade, which is devoted to the optimal marketing of its production. The increasing share of renewable energies in Europe is affecting market activity more and more. The spot market and especially short-term intraday trading, are gaining momentum. Since the start of liberalization, VERBUND's experts have used market standards to optimize the use of power plants based on energy and meteorological know-how. (rössner) [de

  12. Wheels, skills and thrills: a social marketing trial to reduce aggressive driving from young men in deprived areas.

    Science.gov (United States)

    Tapp, Alan; Pressley, Ashley; Baugh, Mike; White, Paul

    2013-09-01

    Young men from poorer backgrounds are associated with high road traffic collision levels. However, solving this problem has proven very difficult. Hence this paper summarises the findings of a UK government funded two-year trial of a cross-discipline intervention to reduce aggressive driving amongst this group. The intervention reported on here departed from traditional approaches such as fear appeals, stand-alone educational approaches, or punitive measures. Instead, the discipline of social marketing was used to provide overarching direction and structure for the trial, with a key focus on motivation and engagement. The project rested on a strong education and training platform and included a bespoke coaching programme, incentives, and an in-vehicle measurement and feedback device. The project had three development phases leading to the final trial. First, a literature and case study review identified possible design strategies. Second, these strategies were explored using primary research in the form of a qualitative inquiry. Third, a pre-trial design phase sought to introduce key components of the intervention to the trial cohort, retaining some flexibility before committing to the final design. Young males with a history of challenging behaviour (e.g. criminal records, driving convictions) from an economically deprived area within a UK city were recruited. Of 42 recruits, 23 successfully completed the trial. Behaviour changes were measured pre-, during and post-trial through a combination of driver performance data measured by in-vehicle data recorders (IVDRs), assessments of driving undertaken by trained observers, and self-assessment surveys and interviews with trial participants. Results indicate a significant average improvement in driving skills amongst participants who completed the trial. Given the difficulty in engaging and changing behaviour of this specific group, this is regarded as a significant finding. In summary the study provides an indication

  13. Analysis by the Residual Method for Estimate Market Value of Land on the Areas with Mining Exploitation in Subsoil under Future New Building

    Science.gov (United States)

    Gwozdz-Lason, Monika

    2017-12-01

    This paper attempts to answer some of the following questions: what is the main selling advantage of a plot of land on the areas with mining exploitation? which attributes influence on market value the most? and how calculate the mining influence in subsoil under future new building as market value of plot with commercial use? This focus is not accidental, as the paper sets out to prove that the subsoil load bearing capacity, as directly inferred from the local geotechnical properties with mining exploitation, considerably influences the market value of this type of real estate. Presented in this elaborate analysis and calculations, are part of the ongoing development works which aimed at suggesting a new technology and procedures for estimating the value of the land belonging to the third category geotechnical. Analysed the question was examined both in terms of the theoretical and empirical. On the basis of the analysed code calculations in residual method, numerical, statistical and econometric defined results and final conclusions. A market analysis yielded a group of subsoil stabilization costs which depend on the mining operations interaction, subsoil parameters, type of the contemplated structure, its foundations, selected stabilization method, its overall area and shape.

  14. Entrepreneurial Marketing

    OpenAIRE

    Gruber, Marc

    2004-01-01

    Entrepreneurship is one of the youngest disciplines in the area of business administration. Hence, there is a special need for literature that can be used in teaching and that can serve as a basis for research. This article reviews five textbooks and three research-oriented books on entrepreneurial marketing, which is regarded as one of the key areas of entrepreneurship. As the review shows, there is no textbook that covers all relevant aspects of entrepreneurial marketing in sufficient bread...

  15. Increasing Labor Market Participation and Reducing Structural Unemployment in Rural and Urban Areas of Europe. Case Study – Romania

    Directory of Open Access Journals (Sweden)

    Mihaela Roberta STANEF

    2012-03-01

    Full Text Available Member States ought to integrate the flexicurity values approved by the European Council into their labor market policies and apply them, making full use of European Social Fund sustain with a view to growing labor market participation and fighting segmentation and inactivity, gender inequality, at the same time as reducing structural unemployment. Actions to improve flexibility and security should be both balanced and mutually strengthen. Member States must consequently initiate a combination of flexible and reliable employment contracts, active labor market policies, effective lifelong learning, policies to promote labor mobility, and adequate social security systems to secure professional transitions accompanied by clear privileges and responsibilities for the unemployed to dynamically seek work.

  16. Marketization Revisited

    DEFF Research Database (Denmark)

    Hansen, Morten Balle; Lindholst, Andrej Christian

    2016-01-01

    out; Benchmarking and yardstick competition; and Public-Private collaboration. On the basis of the review of the seven articles, it is found that all elements in all marketization models are firmly embedded but also under dynamic change within public service delivery systems. The review also......Purpose: The purpose of this introduction article to the IJPSM special issue on marketization is to clarify the conceptual foundations of marketization as a phenomenon within the public sector and to gauge current marketization trends on the basis of the seven articles in the special issue. Design....../methodology/approach: Conceptual clarification and cross-cutting review of seven articles analysing marketization in six countries in three policy areas at the level of local government. Findings: Four ideal-type models are deduced: Quasi-markets, involving both provider competition and free choice for users; Classic contracting...

  17. Greening Ground: Exploring the Relation between Land Market, Land Policy and Sustainable Area Development in the Netherlands

    NARCIS (Netherlands)

    Giezen, M.; Driessen, P.P.J.; Spit, T.J.M.

    2012-01-01

    For decades the land market in the Netherlands has been dominated by an active municipal land policy. Municipalities acquire land, service the land into lots ready for development and develop the desired infrastructure. These lots are sold to developers for further construction. During periods of

  18. Impact of High Levels of Wind Penetration on the Exercise of Market Power in the Multi-Area Systems

    NARCIS (Netherlands)

    Moiseeva, E.

    2017-01-01

    New European energy policies have set a goal of a high share of renewable energy in electricity markets. In the presence of high levels of renewable generation, and especially wind, there is more uncertainty in the supply. It is natural, that volatility in energy production induces the volatility in

  19. 76 FR 55608 - Milk in the Mideast Marketing Area; Notice of Hearing on Proposed Amendments to Tentative...

    Science.gov (United States)

    2011-09-08

    ... decision in a proceeding, Department employees involved in the decision-making process are prohibited from... #0;notices is to give interested persons an opportunity to participate in #0;the rule making prior to... Definition in the Mideast Milk Marketing Order. DATES: The hearing will convene at 8 a.m. on Tuesday, October...

  20. 76 FR 22122 - Section 8 Housing Choice Voucher Program-Demonstration Project of Small Area Fair Market Rents in...

    Science.gov (United States)

    2011-04-20

    ... Expensive Neighborhoods Comment: One commenter appeared to oppose the concept of small area FMRs, noting... information on poverty and racial concentration by ZIP Code. HUD Response: HUD must select areas with as many...

  1. Opening up electricity markets: contributions of research in the energy economics area - Proceedings of the conference on 22 November 2001

    International Nuclear Information System (INIS)

    Meier, R.; Bacher, R.; Bodmer, F.; Dettli, R.; Ott, W.; Fillipini, M.; Graber, W.; Iten, R.; Renggli, M.; Romerio, F.; Sommer, H.

    2001-01-01

    These proceedings of the conference organised by the Swiss Federal Office of Energy (SFOE) that took place on the 22nd of November 2001 present nine papers on various topics involved in the liberalisation of the Swiss electricity market. The topics covered include the labelling of electricity to indicate its source, whereby the problems to be overcome in connection with the import of electrical power are examined, and the results of a focus-group survey on the labelling of electricity that covers the requirements of consumers. Further, a paper on the fundamentals for the definition of charges for the use of the electricity grid for the transport of energy by third parties as well as two papers on the benchmarking of Swiss electricity grids are presented. Two further papers discuss the billing of costs between grids operating at different voltage levels and the regulation of prices in the distribution grids at the start of liberalisation. The conditions for hydropower in a liberalised Swiss electricity market and the importance of water taxation and its possible differentiation by location are discussed in two further papers

  2. Public consultation of 27 July 2017 no. 2017-012 relating to the creation of a single gas market area in France on 1 November 2018

    International Nuclear Information System (INIS)

    2017-01-01

    This public consultation concerns the operational conditions for the creation of a single gas market area in France on 1 November 2018. It forms part of the road-map towards a single gas market area in France as defined by the CRE in 2012. In order to relieve the existing congestion between the GRTgaz network North and South zones and to enable the creation of a single market area common to GRTgaz and TIGF, the CRE adopted, in its deliberation of 7 May 2014, the investment configuration associating the reinforcement of the Val-de-Saone pipeline and the Gascogne-Midi project. These new infrastructures, developed by GRTgaz and TIGF, have been designed to enable the creation of a single zone at an optimised cost. Consequently, in certain network configurations of use, residual congestions could exceptionally occur. This public consultation proposes the contractual mechanisms planned at this stage to relieve this congestion so as to ensure the availability of firm capacity. In order to define the most relevant mechanisms, the TSOs have studied the occurrence of residual congestion and the solutions that could be implemented to remedy them in the Concertation Gas process since September 2016. At the end of this work, the TSOs submitted a joint proposal to the CRE, which is annexed to this public consultation. In addition, pending the commissioning of new works, and while the 2016-2017 winter was marked by a South-East congestion that resulted in constraints in the nomination of certain players, this public consultation also focuses on the solutions studied by the TSOs in the event that this congestion occurs again in the winter of 2017-2018, as well as the changes in the price of imbalances

  3. Simulation of ridesourcing using agent-based demand and supply regional models : potential market demand for first-mile transit travel and reduction in vehicle miles traveled in the San Francisco Bay Area.

    Science.gov (United States)

    2016-01-01

    In this study, we use existing modeling tools and data from the San Francisco Bay Area : (California) to understand the potential market demand for a first mile transit access service : and possible reductions in vehicle miles traveled (VMT) (a...

  4. Comparative Study of Raw and Boiled Silver Pomfret Fish from Coastal Area and Retail Market in Relation to Trace Metals and Proximate Composition

    Science.gov (United States)

    Huque, Roksana; Munshi, M. Kamruzzaman; Khatun, Afifa; Islam, Mahfuza; Hossain, Afzal; Hossain, Arzina; Akter, Shirin; Kabir, Jamiul; Nahar Jolly, Yeasmin; Islam, Ashraful

    2014-01-01

    Trace metals concentration and proximate composition of raw and boiled silver pomfret (Pampus argenteus) from coastal area and retail market were determined to gain the knowledge of the risk and benefits associated with indiscriminate consumption of marine fishes. The effects of cooking (boiling) on trace metal and proximate composition of silver pomfret fish were also investigated. Trace element results were determined by the Energy Dispersive X-ray Fluorescence (EDXRF) Spectrometer wherein fish samples from both areas exceeded the standard limits set by FAO/WHO for manganese, lead, cadmiumm and chromium and boiling has no significant effects on these three metal concentrations. Long-term intake of these contaminated fish samples can pose a health risk to humans who consume them. PMID:26904650

  5. Comparative Study of Raw and Boiled Silver Pomfret Fish from Coastal Area and Retail Market in Relation to Trace Metals and Proximate Composition

    Directory of Open Access Journals (Sweden)

    Roksana Huque

    2014-01-01

    Full Text Available Trace metals concentration and proximate composition of raw and boiled silver pomfret (Pampus argenteus from coastal area and retail market were determined to gain the knowledge of the risk and benefits associated with indiscriminate consumption of marine fishes. The effects of cooking (boiling on trace metal and proximate composition of silver pomfret fish were also investigated. Trace element results were determined by the Energy Dispersive X-ray Fluorescence (EDXRF Spectrometer wherein fish samples from both areas exceeded the standard limits set by FAO/WHO for manganese, lead, cadmiumm and chromium and boiling has no significant effects on these three metal concentrations. Long-term intake of these contaminated fish samples can pose a health risk to humans who consume them.

  6. Marketing occupational health care.

    Science.gov (United States)

    Norris, M J; Harris, J C

    1981-01-01

    A very basic part of marketing success is determining areas of your business in which you have a competitive advantage. In drafting a marketing plan for the Denver Clinic, the competitive advantages group practices have in the area of occupational health were quickly realized. This competitive edge is presented along with the Denver Clinic's marketing strategies and plans to capitalize on occupational healthcare advantages.

  7. Traditional ecological knowledge trends in the transition to a market economy: empirical study in the Doñana natural areas.

    Science.gov (United States)

    Gómez-Baggethun, Erik; Mingorría, Sara; Reyes-García, Victoria; Calvet, Laura; Montes, Carlos

    2010-06-01

    Researchers and conservation managers largely agree on the relevance of traditional ecological knowledge for natural resource management in indigenous communities, but its prevalence and role as societies modernize are contested. We analyzed the transmission of traditional knowledge among rural local people in communities linked to protected areas in Doñana, southwestern Spain. We studied changes in knowledge related to local practices in agriculture and livestock farming among 198 informants from three generations that cover the period in which the area transited from an economy strongly dependent on local ecosystem services to a market economy with intensified production systems. Our results suggest an abrupt loss of traditional agricultural knowledge related to rapid transformations and intensification of agricultural systems, but maintenance of knowledge of traditional livestock farming, an activity allowed in the protected areas that maintains strong links with local cultural identity. Our results demonstrate the potential of protected areas in protecting remaining bodies of traditional ecological knowledge in developed country settings. Nevertheless, we note that strict protection in cultural-landscape-dominated areas can disrupt transmission of traditional knowledge if local resource users and related practices are excluded from ecosystem management.

  8. Evaluating a County-Sponsored Social Marketing Campaign to Increase Mothers' Initiation of HPV Vaccine for their Pre-teen Daughters in a Primarily Rural Area.

    Science.gov (United States)

    Cates, Joan R; Shafer, Autumn; Diehl, Sandra J; Deal, Allison M

    2011-01-01

    Routine vaccination against human papillomavirus (HPV), the main cause of cervical cancer, is recommended for 11-12 year old girls, yet vaccine uptake is low. This study evaluates a social marketing campaign initiated by 13 North Carolina counties to raise awareness among parents and reduce barriers to accessing the vaccine in a primarily rural area. The 3-month campaign targeted mothers of girls ages 11-12 and healthcare practices serving pre-teen girls in four counties. Principles of social marketing were: product (recommended vaccine against HPV), price (cost, perception of safety and efficacy, and access), promotion (posters, brochures, website, news releases, doctor's recommendation), and place (doctors' offices, retail outlets). We analyzed (1) website traffic, hotline calls, and media placement; (2) cross-sectional surveys of mothers and providers; and (3) HPV immunization rates in intervention versus non-intervention counties. Of respondent mothers (n=225), 82% heard or saw campaign messages or materials. Of respondent providers (n=35), 94% used campaign brochures regularly or occasionally in conversations with parents. HPV vaccination rates within six months of campaign launch were 2% higher for 9-13 year old girls in two of the four intervention counties compared to 96 non-intervention counties. This evaluation supports campaign use in other primarily rural and underserved areas.

  9. WAS LUXURY LITTLE RESEARCHED? AN EXPLORATION OF STUDIES AND RESEARCH TRENDS IN THE AREA OF MARKETING OF LUXURY GOODS, BEFORE 2005

    Directory of Open Access Journals (Sweden)

    Raluca CIORNEA

    2012-01-01

    Full Text Available The first questions that all scientists address when approaching a new domain are related to how well studied is the field, who and what has studied. The answers help them establish their personal areas of interest and contribution. Thus in order to help the authors concerned with the luxury domain we decided to conduct a secondary marketing research and the main purpose was to identify the studies and the trends in research in the area of marketing of luxury goods and their degree of approach, before 2005. The present study is only a part of a complex research that approaches the entire evolution in luxury research field, but due to space limitation papers were separated in two: the evolution before 2005 and the evolution after 2005. Unique by its theme, this paper is intended to be ambitious by analysing all the luxury materials to which had access the authors The results confirmed the previous statement of some authors that luxury was little researched comparing to other domains.

  10. Evaluating a County-Sponsored Social Marketing Campaign to Increase Mothers’ Initiation of HPV Vaccine for their Pre-teen Daughters in a Primarily Rural Area

    Science.gov (United States)

    Cates, Joan R.; Shafer, Autumn; Diehl, Sandra J.; Deal, Allison M.

    2011-01-01

    Routine vaccination against human papillomavirus (HPV), the main cause of cervical cancer, is recommended for 11–12 year old girls, yet vaccine uptake is low. This study evaluates a social marketing campaign initiated by 13 North Carolina counties to raise awareness among parents and reduce barriers to accessing the vaccine in a primarily rural area. The 3-month campaign targeted mothers of girls ages 11–12 and healthcare practices serving pre-teen girls in four counties. Principles of social marketing were: product (recommended vaccine against HPV), price (cost, perception of safety and efficacy, and access), promotion (posters, brochures, website, news releases, doctor’s recommendation), and place (doctors’ offices, retail outlets). We analyzed (1) website traffic, hotline calls, and media placement; (2) cross-sectional surveys of mothers and providers; and (3) HPV immunization rates in intervention versus non-intervention counties. Of respondent mothers (n=225), 82% heard or saw campaign messages or materials. Of respondent providers (n=35), 94% used campaign brochures regularly or occasionally in conversations with parents. HPV vaccination rates within six months of campaign launch were 2% higher for 9–13 year old girls in two of the four intervention counties compared to 96 non-intervention counties. This evaluation supports campaign use in other primarily rural and underserved areas. PMID:21804767

  11. THE CONCEPT OF SUSTAINABLE DEVELOPMENT THROUGH ECONOMIC GROWTH AND DIVERSIFICATION OF THE LABOUR MARKET IN THE INDUSTRIAL AREAS AFFECTED BY RESTRUCTURING

    Directory of Open Access Journals (Sweden)

    Marius Eremia VLAICU POPA

    2013-06-01

    Full Text Available In the context of what is implemented through dualism "ecosystem-efficient", sustainable development involves the care of the human potential of the present situation and the future of its natural resources, energy, materials and information. As an effect of responsibility for future generations, the efficient use of resources requires, at the same time, the operation of a sustainable economy, by diversification and development of the labour market in order to meet present and future demands of human society. At local and regional level, through the closing of mines and large enterprises, with an effect in restructuring the economic sector and employment, development strategies and rehabilitation of the affected industrial areas as a common principle approach, analyzing the problems, defining the objectives and policies, identifying actions to attack problems and provide for mechanisms that will enable the progress control. In this paper it is presented the concept of sustainable development as imperative for economic growth, diversification and development of the labour market, being dealt the representative criteria and principles of sustainable development strategy of any company. Are defined the components and objectives of a strategy for local and regional development of industrial areas affected by the restructuring.

  12. Hospital's redesigned Web site patient-friendly, comprehensive. Site one-of-a-kind in Twin Cities market area.

    Science.gov (United States)

    Rees, T

    2001-01-01

    North Memorial Medical Center, Robbinsdale, Minn., has opened a brightly redesigned Web site. It is patient-friendly and features a different approach to provide healthcare information called "care areas," which are organized by condition, such as heart care, cancer care and childbirth. This approach led to the the site being named North Memorial Online Care Center.

  13. IDENTIFICATION OF INFLUENZA VIRUSES IN HUMAN AND POULTRY IN THE AREA OF LARANGAN WET MARKET SIDOARJO-EAST JAVA, INDONESIA

    Directory of Open Access Journals (Sweden)

    Edith Frederika

    2013-10-01

    Full Text Available Background: Influenza is a viral infection that attacks the respiratory system (nose, throat, and lungs that commonly known as “flu”. There are 3 types ofinfluenza viruses, such as type A, type B, and type C. Influenza virus type A is the type ofvirus that can infect both human and animals, virus type B are normally found only in human, and Influenza virus type C can cause mild illness in human and not causing any epidemics or pandemics. Among these 3 types of influenza viruses, only influenza A viruses infect birds, particularly wild bird that are the natural host for all subtypes ofinfluenza A virus. Generally, those wild birds do not get sick when they are infected with influenza virus, unlike chickens or ducks which may die from avian influenza. Aim: In this study, we are identifying the influenza viruses among poultry in Larangan wet market. Method: Around 500 kinds ofpoultry were examined from cloacal swab. Result: Those samples were restrained with symptoms ofsuspected H5. The people who worked as the poultry-traders intact with the animal everyday were also examined, by taking nasopharyngeal swab and blood serum. Conclusion: Identification of influenza viruses was obtained to define the type and subtype ofinfluenza virus by PCR.

  14. Determinants of marketing efficiency of yam market in Umuahia ...

    African Journals Online (AJOL)

    Determinants of marketing efficiency of yam market in Umuahia North Local Government Area of Abia ... The study analyzed the determinants of yam marketing in Umuahia North Local ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

  15. THE POSSIBILITY OF SAGO STARCH MARKETING IN JAPAN FROM SAGO PRODUCING AREAS IN THE EASTERN PART OF INDONESIA

    OpenAIRE

    Datu, Diyah Yumeina R.; Katsuya, Osozawa

    2011-01-01

    Sago palm (Metroxylon sp.) is distributed and grows naturally in almost every island throughout Indonesia, especially in swampy coastal areas along rivers. After the World War II, the sago cultivation in the regions that surround Malaysia and the Western Indonesia, have been consolidated by the investors while farmers in the eastern Indonesia continue their conventional practice. Recently, these farmers in the eastern part have been shifting from sago production to others crops such as corn a...

  16. The Marketing Mix Revisited: Towards the 21st Century Marketing

    OpenAIRE

    Constantinides, Efthymios

    2006-01-01

    The paper assesses the current standing of the 4Ps Marketing Mix framework as the dominant marketing management paradigm and identifies market developments, environmental changes, and trends, as well as changing academic attitudes likely to affect the future of the Mix as theoretical concept and also the favourite management tool of marketing practitioners. It reviews the criticism on the 4Ps emanating from five traditional marketing areas - Consumer Marketing, Relationship Marketing, Service...

  17. Postmodernist marketing

    Directory of Open Access Journals (Sweden)

    Biljana Radenković-Šošić

    2016-02-01

    Full Text Available The traits of postmodernist communication with consumers are based on the transmission of postmodernist concepts in the area of marketing and communication with consumers. The paper offers an overview of the basic semiological points of interpretation of commercial messages, especially the semiotic square pioneered by Jean-Marie Floch, as well as offering an analysis of commercial messages according to the most prominent traits of postmodernist marketing: creating the effect of hyperreality, fragmentary communication, and displacement of reality, bringing opposites together and accepting difference. The results of the analysis confirm the hypothesized high level of congruence of certain postmodernist traits of marketing with messages which emphasize the ludist and utopian values of products.

  18. Measurement and Sustainability of the Qualifications Frameworks in the European Higher Education Area through an Employment Survey on Access to the Labour Market

    Directory of Open Access Journals (Sweden)

    Gracia Serrano

    2015-10-01

    Full Text Available There is a clear need to measure the correct implementation of the European Framework through the employability of the alumni. The evaluation of the deployment of the Qualifications Frameworks in the European Higher Education Area (QF-EHEA/QF should shed significant light on the action that must be taken by legislators and higher education managers to foster employability and guarantee the sustainability of the EHEA. We propose a methodology based on a Survey on Access to the Labour Market (SALM to assess the correlation between the education provided to the students and the practical utility of the knowledge acquired in the workplace. A questionnaire has been produced to measure the competencies and descriptors that had been theoretically defined within the QF-EHEA. Fifteen questions were disguised so that the six QF-EHEA descriptors were quantified through the difference between education and utility. The quantification methodology for the framework has been tested successfully on the former students of a higher education center in Spain. In this center, the alumni perceived that the utility of their acquired competencies and their employability level was greater than their education content, while both levels were reasonably high. The results hold for both Bachelor’s and Master’s degrees.

  19. Marketing; Il marketing

    Energy Technology Data Exchange (ETDEWEB)

    Muscigna, M [ENEA, Centro Ricerche Casaccia, S. Maria di Galeria, RM (Italy). Dipt. Innovazione

    1999-07-01

    The report discusses marketing strategies oriented to the organizations and analyzes its critical factors, which determine the success of the organization activity. [Italian] Il rapporto analizza i caratteri delle strategie del marketing orientato all'impresa. Vengono infine analizzati i fattori critici che determinano il successo o l'insuccesso delle scelte aziendali.

  20. Marketing; Il marketing

    Energy Technology Data Exchange (ETDEWEB)

    Muscigna, M. [ENEA, Centro Ricerche Casaccia, S. Maria di Galeria, RM (Italy). Dipt. Innovazione

    1999-07-01

    The report discusses marketing strategies oriented to the organizations and analyzes its critical factors, which determine the success of the organization activity. [Italian] Il rapporto analizza i caratteri delle strategie del marketing orientato all'impresa. Vengono infine analizzati i fattori critici che determinano il successo o l'insuccesso delle scelte aziendali.

  1. The duty to inform the public about the Rocky Flats plutonium processing plant and impact on public awareness and the real-estate market in the Denver/Boulder area (Colorado, U.S.A.)

    International Nuclear Information System (INIS)

    Stagl, R.

    1986-01-01

    The study deals with the impact of information about technological hazards on the local population's state of knowledge, risk awareness, and attitude towards the Rocky Flats plant, a plutonium processing plant for the fabrication of nuclear missile war-heads, and with the question of whether the 'disclosure' of the hazardous nature of the installation really entailed economic disadvantages for the real-estate market in the area, as was presumed. The results concluded by the author are that two information brochures distributed in 1979 and 1982 did not have an impact on the local population's behaviour but could not win them over to a positive attitude towards the installation. The presumed negative effects on the housing and real-estate market in the area could not be verified. Price structures within and without the 10 mile zone around the Rocky Flat plant developed in response to usual market conditions. (orig./HSCH) [de

  2. Livestock Marketing.

    Science.gov (United States)

    Futrell, Gene; And Others

    This marketing unit focuses on the seasonal and cyclical patterns of livestock markets. Cash marketing, forward contracting, hedging in the futures markets, and the options markets are examined. Examples illustrate how each marketing tool may be useful in gaining a profit on livestock and cutting risk exposure. The unit is organized in the…

  3. Handbook of Marketing Decision Models

    NARCIS (Netherlands)

    B. Wierenga (Berend)

    2008-01-01

    textabstractThis book presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest

  4. ACCOUNTING FOR MARKETING: MARKETING PERFORMANCE THROUGH FINANCIAL RESULTS

    Directory of Open Access Journals (Sweden)

    Levent KOSAN

    2014-10-01

    Full Text Available Accounting, especially strategic management accounting, provides significant contributions to companies for decisions in environments of intense competition. Accounting, which has positive effects of company strategy development and management, has become a required facet of marketing, another area that has gained significance. The aim of this study is to assess the contributions of accounting to marketing performance management and other areas related to marketing development and to evaluate the relationship and synergies between marketing and accounting with comparative examples.

  5. Kansas Agents Study Grain Marketing

    Science.gov (United States)

    Schoeff, Robert W.

    1973-01-01

    Author is an extension specialist in feed and grain marketing for Kansas State University. He describes a tour set up to educate members of the Kansas Grain and Feed Dealers' Association in the area of grain marketing and exporting. (GB)

  6. Marketing of an Educational Institution

    OpenAIRE

    Šijan, Pavel

    2009-01-01

    The main subject of this thesis is the area of marketing for educational institutions. First part is focused on general theoretical aspects of marketing of services, specificity of marketing for educational institutions and marketing communication. The operative part attends to a selection of an educational institution, an execution of an analysis of internal and external environment of the school, an implementation of a marketing research recognizing image of the school and based on that des...

  7. The marketization of accountancy

    OpenAIRE

    Picard, Claire-France

    2015-01-01

    The 1980s were marked by the introduction of marketing expertise into the accounting field as an influential area of knowledge. Previously disregarded and even formally forbidden by the profession, marketing initiatives became essential for the advancement of an increasingly profit-centered practice. Within just a few years, marketing became an obligatory passage point within accountancy in order to attract and maintain clientele, recruit qualified staff, and retain competent employees. Based...

  8. Market, Regulation, Market, Regulation

    DEFF Research Database (Denmark)

    Frankel, Christian; Galland, Jean-Pierre

    2015-01-01

    barriers to trade in Europe, realized the free movement of products by organizing progressively several orders of markets and regulation. Based on historical and institutional documents, on technical publications, and on interviews, this article relates how the European Commission and the Member States had......This paper focuses on the European Regulatory system which was settled both for opening the Single Market for products and ensuring the consumers' safety. It claims that the New Approach and Standardization, and the Global Approach to conformity assessment, which suppressed the last technical...... alternatively recourse to markets and to regulations, at the three main levels of the New Approach Directives implementation. The article focuses also more specifically on the Medical Devices sector, not only because this New Approach sector has long been controversial in Europe, and has recently been concerned...

  9. New gas markets: new gases, new companies; Gas jackpot in Uncle Sam's country; The gas rush; 'Deep sea gas is one of the new markets'; El senor gas; 'It is absolutely essential to accelerate the energy transition in the Mediterranean area'

    International Nuclear Information System (INIS)

    Icart, Laura

    2016-01-01

    World gas market is entering a new era: the LNG advent, the discovery of new fields and the development of unconventional gases have revealed an undeniable gas potential. This potential, present in significant quantities over the world, raises economical, technical and environmental issues. This dossier provides an overview of these new markets: shale gas and oil in the USA and the US energy strategy trend reversal; the Australian LNG rush and its environmental impact; the deep-sea gas fields exploitation and Technips' know-how; the South-American gas resources and the role of LNG; the Eastern Mediterranean offshore gas potential and the energy transition in the Mediterranean area

  10. Inbound marketing

    OpenAIRE

    Popek, Tomáš

    2011-01-01

    In my work I focus on Inbound Marketing, which represents a new perspective on marketing, that has not been given the attention it deserves. It is a combination of existing and proven marketing methods that are used to obtain new customers with minimal marketing costs to the organization. The first section of my work is devoted to defining the concept of Inbound Marketing definitions and explanations. Furthermore, I present a list of instruments used in Inbound Marketing, and showcase the def...

  11. Belpex and trilateral market coupling

    International Nuclear Information System (INIS)

    2006-01-01

    This document describes the operation of Belpex, the Belgian power transmission spot market, and its linking with the French (Powernext) and Dutch (APX) auction-style day-ahead spot markets. A last part deals with the extension of this trilateral market to other European countries. Content: Belpex day-ahead market (DAM) (Goals of the DAM: Provide consumers with a wider choice of electrical energy sources, Enable the ARP's to optimize their portfolio in terms of imbalance costs, Reduce trade and credit risks for market players compared with the risks involved in concluding bilateral contracts, Provide economic players with a transparent price benchmark, Stimulate the opening of the electricity market); Market model Product (description, Contracts, Collateral calculation, From 12 January to launch date Corporate and Legal Aspects, Next developments); Trilateral Market Coupling (What is market coupling and what are the benefits?, Implementation of trilateral market coupling ('TLC') in France/Belgium/Netherlands, From Trilateral to Multilateral, Implementation of Trilateral Market Coupling (TLC) in France/Belgium/Netherlands, Decentralized market coupling mechanism, influence of import and export on area prices); Decentralized market coupling (2 countries Situations: unconstrained/constrained, Decentralized market coupling: 3 countries, High Level Properties of Market Coupling, Maximize flow until prices across link converge (or ATC limit reached), Power flows from low price area to high price area, Implementing a decentralized technical approach, Market Coupling Daily Process, Impact on Existing Exchange Arrangements, Implementing a decentralized contractual approach, TLC Project Process); From Trilateral to Multilateral (Geographic extensions, Towards an Open and Multilateral Market Coupling, Management of Interconnection Capacities, Interconnection Capacities: current situation, TSO Roles and Responsibilities in the TLC, Other Import/Export products on the

  12. Financial Services Marketing.

    Science.gov (United States)

    Olson, Lucretia Maria

    This manual contains student assignments in the financial services area of the marketing process. The individualized competency-based materials are intended to enhance and supplement instruction or to provide the basis for a course of instruction by the teacher-coordinator. Information on skills needed in jobs in financial marketing is first…

  13. INNOVATIONS OF THE TRADE MARKETING IN LATVIA

    OpenAIRE

    Spīča, Inese; Spīčs, Ernests

    2010-01-01

    In the rapidly changing environment contemporary marketing activities affects educational programms. The paper analyze the marketing and sales current events in Latvia. In this paper given a substantive explanation of trade marketing and trade marketing development opportunities for Latvia, trade marketing new development areas and to clarify their learning opportunities in Latvia.

  14. Sustainable Marketing

    NARCIS (Netherlands)

    Dam, van Y.K.

    2017-01-01

    In this article, three different conceptions of sustainable marketing are discussed and compared. These different conceptions are referred to as social, green, and critical sustainable marketing. Social sustainable marketing follows the logic of demand-driven marketing management and places the

  15. TRICARE Marketing

    Science.gov (United States)

    1999-10-21

    definitive. It stated that: Marketing is much more than advertising or promotion materials. Marketing is a foundation for building a business strategy ; it...objectives, and strategies for marketing TRICARE. However, the Director provided the plan for information; none of the recipients of the plan were...overarching goal and extensively in the marketing strategies section. Specifically, the Marketing Plan states that strategies employed to accomplish

  16. Hospital marketing.

    Science.gov (United States)

    Carter, Tony

    2003-01-01

    This article looks at a prescribed academic framework for various criteria that serve as a checklist for marketing performance that can be applied to hospital marketing organizations. These guidelines are drawn from some of Dr. Noel Capon of Columbia University's book Marketing Management in the 21st Century and applied to actual practices of hospital marketing organizations. In many ways this checklist can act as a "marketing" balanced scorecard to verify performance effectiveness and develop opportunities for innovation.

  17. Internet marketing

    OpenAIRE

    Zelený, Martin

    2009-01-01

    In the bachelor thesis are introduced theoretical concepts of the Internet and marketing, accented the need of marketing mix along with its specifics of the internet environment. Next is interpreted which tools can be used for marketing of firms and which marketing instruments are to be deployed. Final chapter illustrates socio-demographics of Czech internet users along with media market allocation from the perspective of all media as well as in the segment of the Internet.

  18. Money Markets

    OpenAIRE

    Marvin Goodfriend

    2011-01-01

    Money markets offer monetary services and short-term finance in the capital market with the credit support of institutional sponsors. Investors finance money market instruments at low interest because their salability on short notice confers an implicit monetary services yield. Low interest attracts borrowers to money markets. The fragile equilibrium depends on collective confidence in the credit quality of instruments supplied to the market. Federal Reserve monetary and credit policies have ...

  19. Comparison of Sellers's Awareness to Environmental Hygiene of Market Bulak, Market Klender and Market Rawamangun, East Jakarta

    Science.gov (United States)

    Maulidya, Hasana P.

    2018-02-01

    This research is motivated by the difference of market hygiene condition, where the market hygiene level is influenced by the environment around the market. In general, markets located near densely populated housing tend to be overlooked, while markets near elite housing tend to be clean. This condition is also influenced by marketers' awareness of market hygiene. If the market is near the elite neighbourhood, the level of awareness of sellers on cleanliness will be high. If the market is located in a densely populated area, sellers generally do not pay attention to cleanliness. The purpose of this research is to know the sellers's awareness of environmental cleanliness of Market Bulak, Klender Market and Rawamangun Market. Respondents in this study are sellers and buyers who make transactions in these 3 markets. This type of research is descriptive analysis with the method of observation and interview to 10 sellers in each market. Seller hygiene awareness are poor.

  20. Marketing fundamentals.

    Science.gov (United States)

    Redmond, W H

    2001-01-01

    This chapter outlines current marketing practice from a managerial perspective. The role of marketing within an organization is discussed in relation to efficiency and adaptation to changing environments. Fundamental terms and concepts are presented in an applied context. The implementation of marketing plans is organized around the four P's of marketing: product (or service), promotion (including advertising), place of delivery, and pricing. These are the tools with which marketers seek to better serve their clients and form the basis for competing with other organizations. Basic concepts of strategic relationship management are outlined. Lastly, alternate viewpoints on the role of advertising in healthcare markets are examined.

  1. Politisk marketing

    DEFF Research Database (Denmark)

    Disciplinen politisk marketing er udbredt i mange vestlige lande. Imidlertid er kendskabet til politisk marketing i Danmark bemærkelsesværdigt lavt. I det lys er denne bog Politisk Marketing: Personer, Partier & Praksis den første bog i Danmark, som -ud fra marketing- indkredser de sidste mange års...... brudflader i dansk politik. Gennem ti bidrag fra forskere og praktikere udskraber forfatterne et DNA for feltet politisk marketing. Kort sagt kan du i denne bog finde svarene på: Hvad er politisk marketing? Hvordan har det udviklet sig? Og hvilke konsekvenser har dette fænomen for vælgere, partier og...

  2. To market, to market

    International Nuclear Information System (INIS)

    Lieberman, J.I.

    1992-01-01

    Senator Lieberman and three fellow members of Congress introduced the CO 2 Offset Policy Efficiency Act (COPE), which incorporates the use of marketable permits to reduce CO 2 emissions. For COPE to be fully effective, however, several key criteria must be met: (1) establishing initial baselines will be critical to ensure that emission reductions are credited properly; (2) accurate plant-by-plant monitoring must be in place to ensure that claimed reductions have actually occurred; (3) the program must include a strong enforcement provision to prevent evasion and to punish violators with substantial automatic fines. COPE imposes a sanction equal to roughly four times the estimated cost of offsets; the sanctions would be paid before enforcement proceedings commence. The urgency and complexity of global warming requires us to break with the past and develop new ways of delaying with pollution, Senator Lieberman feels by giving the market a chance to work on behalf of the environment, the sale of emission allowance will reduce CO 2 emissions in the most-efficient cost-effective way possible

  3. Accounting for Marketing: Marketing Performance Through Financial Results

    OpenAIRE

    Levent KOSAN

    2014-01-01

    Accounting, especially strategic management accounting, provides significant contributions to companies for decisions in environments of intense competition. Accounting, which has positive effects of company strategy development and management, has become a required facet of marketing, another area that has gained significance. The aim of this study is to assess the contributions of accounting to marketing performance management and other areas related to marketing development and to evaluate...

  4. Marketing: Managing the Marketing Mix. Courseware Evaluation for Vocational and Technical Education.

    Science.gov (United States)

    Fleming, Lian; And Others

    This courseware evaluation rates the Marketing: Managing the Marketing Mix program developed by Control Data Limited. (This program--not contained in this document--is designed to introduce decisions made by marketing managers during the implementation phase of marketing.) Part A describes the program in terms of subject area (marketing, decision…

  5. Spatial Distribution of Market Centers

    Directory of Open Access Journals (Sweden)

    Md. Morshedul Islam

    2018-03-01

    Full Text Available The present study is an attempt to find the location pattern, distribution and their sphere of influences of market centers in Rangpur City Corporation, Bangladesh. Rangpur is facing some problems like a traffic jam, noisy environment, population pressure etc due to the over population in full day long in the center of this city, all of the whole sale and retail sale markets are located in the middle. Location of Market is always influencing the daily life of the city population who are directly or indirectly connected with the market. If the market strategically distributed in an area they don’t face such kind of problems. Analysis or investigation shows that at about all of the market centers are located in the center of Rangpur and in the residential area of Rangpur. The maximum 67% market centers are found in the high-income residential area. Rangpur City Corporation, Bangladesh Bureau of Statistics and survey of Bangladesh provided the maps, reports and relevant documents of the study. The spatial dispersion pattern of market centers is clustered together at one place 0.33(Nearest Neighbor Index value, R found in the study area. Geographical Information System (GIS and other software also used to analyze the maps and diagrams. Investigation refers that, the market of Rangpur city have a clustered pattern and different levels of market centers found on the bases of centrality scores. By this centrality scores or levels, found the variation of influencing spheres of market centers in Rangpur City.

  6. SPORT MARKETING

    OpenAIRE

    Omer Špirtović; Danilo Aćimović; Ahmet Međedović; Zoran Bogdanović

    2010-01-01

    Word „marketing“ comes from AngloSaxon linguistic domain and implies in a narrow sense the market. Under marketing, we consider certain process, which should create and solve relations of exchange between manufacturers on one side, and consumers on the other. Discussion about sport marketing implies its theoretical definition and generalization, and then its actual definition in sport environment. Sport marketing belongs to business function of sport organization and represents primaly an eco...

  7. Mobile marketing

    OpenAIRE

    KLEČKOVÁ, Zuzana

    2013-01-01

    The main aim of this thesis was to provide a comprehensive overview of the mobile marketing and analyze selected campaigns of Czech mobile marketing in comparison to world successful campaigns. The research contained studying of available literature about the theme to gain general knowledge about the issue. The theoretical part of the thesis contains predominantly various definitions of mobile marketing and its tools, advantages of these tools and some information about Mobile Marketing Assoc...

  8. Marketing Strategy

    OpenAIRE

    Andrýsková, Hana

    2013-01-01

    The aim of this thesis is to examine current marketing efforts of AARON - the leading seller of digital cameras. I will analyze current marketing tools and suggest improvements in efficiency and effectiveness of these tools. Marketing strategy is a method of managing and coordinating efforts in marketing field so that the goals can be reached. The aim is to increase sales, turnover, revenues, profits, drive out competition and also to build up a corporate image and corporate culture. I will a...

  9. Marketing 101.

    Science.gov (United States)

    Henderson, Karla A.

    1997-01-01

    A marketing model for camps includes a mix of services, presentation, and communication elements that promote the virtues of camp, convince potential campers and their families of the benefits of camp, and successfully distinguish the camp from others. Includes resources related to marketing strategies, theme merchandise, and market trends…

  10. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    The hottest financial market topic of the moment could be the subprime loan crisis in the United States. The crisis has stormed the U.S. stock market, dragging it to its biggest falls in a single trading day. Other markets, such as Japan’s, were also vul

  11. Auto Market

    Institute of Scientific and Technical Information of China (English)

    2001-01-01

    <正> Editor’s notes: As China’s WTO entry is drawing near, Chinese people are witnessing the marketing activities of foreign automakers in China: establishing new firms and promoting new vehicles, etc. In face of the enormous Chinese market, foreign automakers are busy in establishing their brand images, fostering consumption population in order to take more market shares in the future.

  12. Service marketing

    Directory of Open Access Journals (Sweden)

    Babić-Hodović Vesna

    2002-01-01

    Full Text Available Development of postindustrial society and services revolution created numerous changes in size of consumer demand, consumer reaction and priorities. Continuous change on the side of demand and offer must follow changes in marketing orientation. Leader in that change is services marketing which by knowing services range and all the changes builds a new concept called Relationship Marketing.

  13. Optional Defaultable Markets

    Directory of Open Access Journals (Sweden)

    Mohamed N. Abdelghani

    2017-10-01

    Full Text Available The paper deals with defaultable markets, one of the main research areas of mathematical finance. It proposes a new approach to the theory of such markets using techniques from the calculus of optional stochastic processes on unusual probability spaces, which was not presented before. The paper is a foundation paper and contains a number of fundamental results on modeling of defaultable markets, pricing and hedging of defaultable claims and results on the probability of default under such conditions. Moreover, several important examples are presented: a new pricing formula for a defaultable bond and a new pricing formula for credit default swap. Furthermore, some results on the absence of arbitrage for markets on unusual probability spaces and markets with default are also provided.

  14. Strategic affiliate marketing

    DEFF Research Database (Denmark)

    Goldschmidt, Simon; Junghagen, Sven; Harris, Uri

    resources once fully active in this area. This book focuses on how to build long term relationships with online partners, while gaining value and optimizing resources. As such, it should be of special interest to academics and students of management, marketing and business. Online advertisers and online......In this guide for both practitioners and academics on how to approach affiliate marketing, the authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet...... and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so, as well as investigating how to optimize...

  15. Identification of Skills Needed for Central Areas of Green and Low-Carbon Economy, for the Needs of Labor Market, in Finland

    Directory of Open Access Journals (Sweden)

    Tove Holm

    2017-01-01

    Full Text Available EU has set sustainable growth as a goal for 2020, by which a transition to a more resource efficient greener and competitive economy should be achieved. This requires new skills in business life. We have studied how vocational education and training and higher education may serve as a promoter of a green and low-carbon economy in Finland. Based on results from interviews of companies three main areas were chosen. These areas were decentralized renewable energy production, use of organic by-products and promotion of energy efficiency in properties. Education in vocational education and training and universities of applied sciences, for the selected areas, was mapped in 2014-15. The results were presented on workshops, where knowledge supply chains for a green economy on the selected areas were developed. If was found that cooperation between different fields and levels of education is important, as the new skills often emerge at the interfaces.

  16. Marketing maloobchodu

    OpenAIRE

    Demuth, Jan

    2012-01-01

    This thesis is about the situation of retail marketing in Czech republic, with a special focus on in-store marketing instruments and activities. The goal of this work is to evaluate the application of these marketing instruments in a specific retail store. This chosen store is supermarket Billa. The first part of the thesis is offering theoretical base for in-store marketing activities and also presents the history of retail marketing in Czech republic. The second part is focusing on the situ...

  17. MARKETING CHANNELS

    Directory of Open Access Journals (Sweden)

    Ljiljana Stošić Mihajlović

    2014-07-01

    Full Text Available Marketing channel is a set of entities and institutions, completion of distribution and marketing activities, attend the efficient and effective networking of producers and consumers. Marketing channels include the total flows of goods, money and information taking place between the institutions in the system of marketing, establishing a connection between them. The functions of the exchange, the physical supply and service activities, inherent in the system of marketing and trade. They represent paths which products and services are moving after the production, which will ultimately end up buying and eating by the user.

  18. U.S. northeast and Maritime markets : a marketer's perspective

    International Nuclear Information System (INIS)

    Broadfoot, M.

    1998-01-01

    A 1998 profile of Engage Energy Canada was presented as an illustration of gas marketing opportunities in eastern Canada and the northeastern United States from the point of view of the gas marketer. Engage Energy is a joint venture company of Westcoast Energy Inc., and the Coastal Corporation. The company's annual gross revenues equal $US 4.0 billion involving an annual natural gas volume of 8 Bcf/day and an annual electricity volume of 40 million MWh. The functions of marketers and the characteristics of this particular market area were described, paying attention also to commodity volatility. The role of energy marketers in the Maritimes and the northeast USA was defined as 'partnering' between energy users and marketing firms to manage the energy users' needs through a rapidly changing energy market. The expertise that marketers bring to this task was also described. 7 figs

  19. The relationship between marketing intelligence and strategic marketing

    Directory of Open Access Journals (Sweden)

    Peet Venter

    2014-08-01

    Full Text Available Despite the importance attached to MI and other marketing information functions, surprisingly few studies have explicitly examined the relationship between MI and strategic marketing decision-making. This article reports on a study conducted with the aim of determining the relationship between marketing intelligence (MI and strategic marketing in South African organisations. A quantitative survey was conducted among 166 South African marketing decision-makers. The findings suggest a substantial gap between the importance and availability of key types of MI. Marketing decision-makers found the traditional MI and marketing tools of great value in supporting marketing decision-making, but the value of several of the newer MI tools and technologies was less clear. An analysis of MI practices suggested that MI quality and particularly information and communication technology (ICT support for MI are areas requiring further attention.

  20. Capacity Markets and Market Stability

    International Nuclear Information System (INIS)

    Stauffer, Hoff

    2006-01-01

    The good news is that market stability can be achieved through a combination of longer-term contracts, auctions for far enough in the future to permit new entry, a capacity management system, and a demand curve. The bad news is that if and when stable capacity markets are designed, the markets may seem to be relatively close to where we started - with integrated resource planning. Market ideologues will find this anathema. (author)

  1. Experimental Research in Marketing

    OpenAIRE

    Jose Mauro Hernandez; Kenny Basso; Marcelo Moll Brandão

    2014-01-01

    Considering the growing number of scientific studies published in the marketing field and the development of unique theories of the area (Hunt, 2010), using experimental designs seems increasingly appropriate to investigate marketing phenomena. This article aims to discuss the main elements in conducting experimental studies and also to stimulate researchers to adopt this research method. Several international journals (e.g., JCR, JCP, JMR, JR, JBR) have been publishing articles based on expe...

  2. Market formation and market selection

    NARCIS (Netherlands)

    van Raalte, C.L.J.P.

    1996-01-01

    The organization of markets is an important field of inquiry in modern economic theory. This monograph analyzes models which consider the formation and selection of markets. In these models, markets are organized by middlemen and used by traders. In Part I of the monograph, coalitions of middlemen

  3. Market Survey Turkey. Electricity Market

    International Nuclear Information System (INIS)

    2008-12-01

    The present market survey presents the Turkish power market and derives business opportunities and prospects for Dutch trade and industry. This market survey has been carried out for the following four, from time to time overlapping, sectors that have been identified by EVD as potential opportunities for Dutch small and medium-sized enterprises (SME): renewable energy, energy efficiency, electricity generation, electricity distribution

  4. World market of marketing research

    Directory of Open Access Journals (Sweden)

    Samuels John

    2002-01-01

    Full Text Available The value of the total world market market research in the year 2001 was US$15,890 million, a 2.8% increase on the previous year. This is the first of several articles to be published in Research World on the results from ESOMAR's latest annual study on the market research sector worldwide

  5. NB market update

    International Nuclear Information System (INIS)

    Marshall, W. K.

    2004-01-01

    the NB market to the maritime area market. tabs., figs

  6. Ownership structure and market power in the nordic power market

    International Nuclear Information System (INIS)

    Amundsen, E.S.; Bergman, L.

    1999-01-01

    The opening of Nord Pool in 1996 seriously constrained the power companies' ability to exercise market power within their national borders. Currently there is an integration process going on among the power companies in the Nord Pool area. It manifest itself in terms of take-over and reciprocal acquisition of shares in the power companies - nationally and abroad. This process may undo what the introduction of the common power market achieved in curtailing market power. The aim of this paper is to investigate the effects on market power of increased cross- ownership in the Nordic power market. (au)

  7. 47 CFR 22.909 - Cellular markets.

    Science.gov (United States)

    2010-10-01

    ... 47 Telecommunication 2 2010-10-01 2010-10-01 false Cellular markets. 22.909 Section 22.909... Cellular Radiotelephone Service § 22.909 Cellular markets. Cellular markets are standard geographic areas used by the FCC for administrative convenience in the licensing of cellular systems. Cellular markets...

  8. Fundamentals for a voluntary CO{sub 2} agreement and commitments in the building area - Analysis of the market, interests and acceptance; Grundlagen fuer freiwillige CO{sub 2} - Vereinbarungen und Verpflichtungen im Gebaeudebereich

    Energy Technology Data Exchange (ETDEWEB)

    Ott, W.; Kaufmann, Y.; Arend, M.

    2002-07-01

    This final report for the Swiss Federal Office of Energy (SFOE) presents the results of a study made to provide answers to questions concerning the fundaments necessary for establishing an agreement on the reduction of carbon dioxide emissions in the building area. Various market segments and interest-groups were examined and their readiness to enter into voluntary agreements on the reduction of CO{sub 2} emissions assessed. Also, possible long-term changes in energy consumption and CO{sub 2} emissions were examined and the availability of data for 1990 and 2000 looked at. The results of the market analysis are presented and the refurbishment potential during the period 2000 - 2010 is assessed. Possible problems involving investment cost allocation are discussed. The report goes on to describe models for the definition of agreements in the building area and examines current hurdles that stand in the way of such agreements. Details of the mechanisms involved such as steering levies, refunds etc. are discussed and the opinions of a selection of real-estate owners and management companies on the topic are presented.

  9. Marketing Plan for a SME

    OpenAIRE

    Heurman, Mark; Paavola, Johannes

    2015-01-01

    The aim of this bachelor’s thesis was to create a marketing plan for E.A.T. Tampere, a bike rental and city tour business in Tampere, Finland. Being a decidedly small business, the company has never been able to focus on marketing and has thus not had a structured marketing plan. The objectives for the marketing plan were developed using first-hand information provided by the company and self-conducted research into tours in the Tampere area. The main purpose of the marketing plan was to incr...

  10. An ergonomic study on the onset of mental fatigue among the load handling workers of a central market area in Kolkata.

    Science.gov (United States)

    Gangopadhyay, Somnath; Das, Tamal

    2012-01-01

    It is a well recognized fact that manual material handling (MMH) entails enormous physical labor and associated discomfort feeling, which invariably culminate into musculoskeletal disorders. However mental fatigue, in such instances, becomes an unexplored parameter that needs definite attention during assessment of work status of MMH workers. The present study is being performed among 75 porters of a central market in Kolkata to ascertain the extent of physical and mental exhaustion among them. SF-12 health status questionnaire followed by another questionnaire involving psychosocial questions were performed among them. The analysis of both the questionnaires clearly revealed that most of the porters are under severe physical exertion as they alone carry about 120 kg load at a time and such activity is repeated at least 40 times throughout the day. They always suffer from pain and discomfort feeling at different body parts and this interferes with their normal work activity to a great extent. Moreover absenteeism means no financial return and even a day's rigourous work fetches meagre income. The inability to support family convincingly even after performing such hazardous tasks makes them feel low. Monotony, boredom, fatigue and mental trauma form an integral part of their daily work schedule.

  11. U.S. northeast and Maritime markets : a marketer`s perspective

    Energy Technology Data Exchange (ETDEWEB)

    Broadfoot, M. [Engage Energy Canada, Calgary, AB (Canada)

    1998-09-01

    A 1998 profile of Engage Energy Canada was presented as an illustration of gas marketing opportunities in eastern Canada and the northeastern United States from the point of view of the gas marketer. Engage Energy is a joint venture company of Westcoast Energy Inc., and the Coastal Corporation. The company`s annual gross revenues equal $US 4.0 billion involving an annual natural gas volume of 8 Bcf/day and an annual electricity volume of 40 million MWh. The functions of marketers and the characteristics of this particular market area were described, paying attention also to commodity volatility. The role of energy marketers in the Maritimes and the northeast USA was defined as `partnering` between energy users and marketing firms to manage the energy users` needs through a rapidly changing energy market. The expertise that marketers bring to this task was also described. 7 figs.

  12. Marketing automation

    Directory of Open Access Journals (Sweden)

    TODOR Raluca Dania

    2017-01-01

    Full Text Available The automation of the marketing process seems to be nowadays, the only solution to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand. In order to achieve the desired marketing results, businessis have to employ digital marketing and communication services. These services are efficient and measurable thanks to the marketing technology used to track, score and implement each campaign. Due to the technical progress, the marketing fragmentation, demand for customized products and services on one side and the need to achieve constructive dialogue with the customers, immediate and flexible response and the necessity to measure the investments and the results on the other side, the classical marketing approached had changed continue to improve substantially.

  13. SPORT MARKETING

    Directory of Open Access Journals (Sweden)

    Omer Špirtović

    2010-03-01

    Full Text Available Word „marketing“ comes from AngloSaxon linguistic domain and implies in a narrow sense the market. Under marketing, we consider certain process, which should create and solve relations of exchange between manufacturers on one side, and consumers on the other. Discussion about sport marketing implies its theoretical definition and generalization, and then its actual definition in sport environment. Sport marketing belongs to business function of sport organization and represents primaly an economical process of connecting produktion (sport organizations with sportsmen and coaches and consumption (sport and other public. Sport marketing is the reality in sport today, and cannot be observed as fashionabless of capitalistic production. Today is almost impossible for sport organization to make business without its business part called sport marketing if it wants to survive in sport arena.

  14. Sport Marketing

    OpenAIRE

    Ekmekci, Ridvan; Ekmekçi, Aytul Yeter

    2009-01-01

    Abstract  Marketing which is entered to almost our whole life, now more than goods and services, became an important  concept of ideas, persons, institutions, events, and facilities. As a main activities of business co. marketing has an important place in sports industry. Recently, the development of special sport marketing strategies and the presentation of sport goods and services to consumers are gaining importance. Efforts of increasing income of sport clubs, because of sport organization...

  15. Viral Marketing

    OpenAIRE

    Sorina Raula Gîrboveanu; Silvia Puiu

    2008-01-01

    With consumers showing increasing resistance to traditional forms of advertising such as TV or newspaper ads, marketers have turned to alternate strategies, including viral marketing. Viral marketing exploits existing social networks by encouraging customers to share product information with their friends.In our study we are able to directly observe the effectiveness of person to person word of mouth advertising for hundreds of thousands of products for the first time

  16. Online marketing

    OpenAIRE

    Zrůst, Daniel

    2013-01-01

    The aim of this thesis is to evaluate pay per click marketing as suitable marketing tool for promotion and distribution of a given product. The paper describes basic vocabulary related to PPC advertising, common metrics, tools used by online marketers, and logic of running PPC campaigns. The paper also tries to quantify impact of Internet on economies. The second part applies the theory to analysis of consumers' conversion path while searching online in common search engines where PPC marketi...

  17. Affiliate marketing

    OpenAIRE

    Ureš, Michal

    2012-01-01

    This bachelor's thesis focuses on the topic of online affiliate marketing from the perspective of an internet entrepreneur. In the first, theoretical part, it characterizes the affiliate marketing, describes different, significant affiliate solutions in the Czech market and opportunities for their implementations. In the second, practical part, it concentrates mainly on an affiliate program of a company called GameLeader, s.r.o. It analyses expectations of the business from the implementation...

  18. Power marketing

    International Nuclear Information System (INIS)

    Sioshansi, F.P.; Altman, A.M.

    1998-01-01

    One of the most significant developments in the US electric power industry in recent years has been the phenomenal growth of power marketing. What was barely a blimp on the radar screen in 1992 has turned out to be a jumbo jet. This article explains what is power marketing who are power marketers, what role play these players and what will be their longer-term impact on the traditional industry [it

  19. Marketing plan

    OpenAIRE

    Jantunen, Essi; Hellman, Annika

    2012-01-01

    The aim of this bachelor’s thesis was to draw up an efficient marketing plan for Pohjolan Vihreä Polku Oy, which offers meeting and nature activity services. The company was in a process of conversion and needed a structured marketing plan. The objectives of the company were perceived through severe research. The main purposes of the marketing plan were to raise the visibility of the company and increase its clientele. The proposed marketing actions are also to be used to improve the company’...

  20. Developing markets?

    DEFF Research Database (Denmark)

    Figueiredo, Bernardo; Chelekis, Jessica; DeBerry-Spence, Benet

    2015-01-01

    acknowledging complex, systemic interdependencies between markets, marketing, and society. Based on a critical review of the meaning of development and an interrogation of various developmental discourses, the authors develop a conceptual framework that brings together issues of development, wellbeing......, and social inequalities. We suggest that these issues are better understooda nd addressed when examined via grounded investigations of the role of markets in shaping the management of resources, consumer agency, power inequalities and ethics. The use of markets as units of analysis may lead to further cross...

  1. Belpex and trilateral market coupling

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2006-01-15

    This document describes the operation of Belpex, the Belgian power transmission spot market, and its linking with the French (Powernext) and Dutch (APX) auction-style day-ahead spot markets. A last part deals with the extension of this trilateral market to other European countries. Content: Belpex day-ahead market (DAM) (Goals of the DAM: Provide consumers with a wider choice of electrical energy sources, Enable the ARP's to optimize their portfolio in terms of imbalance costs, Reduce trade and credit risks for market players compared with the risks involved in concluding bilateral contracts, Provide economic players with a transparent price benchmark, Stimulate the opening of the electricity market); Market model Product (description, Contracts, Collateral calculation, From 12 January to launch date Corporate and Legal Aspects, Next developments); Trilateral Market Coupling (What is market coupling and what are the benefits?, Implementation of trilateral market coupling ('TLC') in France/Belgium/Netherlands, From Trilateral to Multilateral, Implementation of Trilateral Market Coupling (TLC) in France/Belgium/Netherlands, Decentralized market coupling mechanism, influence of import and export on area prices); Decentralized market coupling (2 countries Situations: unconstrained/constrained, Decentralized market coupling: 3 countries, High Level Properties of Market Coupling, Maximize flow until prices across link converge (or ATC limit reached), Power flows from low price area to high price area, Implementing a decentralized technical approach, Market Coupling Daily Process, Impact on Existing Exchange Arrangements, Implementing a decentralized contractual approach, TLC Project Process); From Trilateral to Multilateral (Geographic extensions, Towards an Open and Multilateral Market Coupling, Management of Interconnection Capacities, Interconnection Capacities: current situation, TSO Roles and Responsibilities in the TLC, Other Import/Export products

  2. Marketing Globalisation – Polish Market Experience

    Directory of Open Access Journals (Sweden)

    Robert Nowacki

    2007-09-01

    Full Text Available The beginning of the 21st century has been yielded with an acceleration of transformations occurring in economies of the whole world. These changes relate to all the areas of economic life functioning. The most important manifestation thereof is a reinforcement of competitive phenomena. Among the most important reasons for such a state of affairs, there is mentioned globalisation. The course of its processes forces the organisation operating in the market to undertake adaptive actions. One of them is reorientation of marketing activities. The need to modify the previous marketing concepts results, first of all, from far reaching alterations in the sphere of consumption, just triggered by globalisationís impact. These trends are noticed in all the markets, also in the Polish one. The foreign enterprises operating in it more and more often use the concept of global marketing. This makes us to have reflection on what is the real effectiveness of such actions and what are the possibilities to form oneís competitive position owing to that. The article constitutes an attempt to provide answers to these questions.

  3. International Isotopes Markets

    Directory of Open Access Journals (Sweden)

    Stanislaw Z. Zhiznin

    2016-01-01

    Full Text Available The paper studies world markets of stable and radioactive isotopes. Isotopes have found various applications in science, industry, agriculture and other sectors of the economy, but especially - in medicine. Nuclear medicine is developing intensively all over the world thanks to the success in the treatment of various diseases with the help of radioactive pharmaceuticals (radiopharmaceuticals. The article uses empirical data from a forecast study of the global radiopharmaceuticals market made in 2015 by a research company «Markets and Markets» for the European, North American and global markets. The paper also analyzes the statistical data on the global export and import of natural uranium, enriched and depleted uranium, plutonium, thorium and some stable isotopes of non-medical purposes, presented by a company «Trend economy» in 2014. Despite a unique industrial base for the production of isotopes created in the Soviet Union Russia occupies a modest position on the world market of nuclear medicine except for certain areas. More than 80% of isotopes, produced in USSR were consumed domestically, the export of the stable and radioactive isotopes was in equal proportions. Now the country's domestic radiopharmaceuticals market is poorly developed. To radically change the situation, it is necessary to carry out reforms that stimulate the development of nuclear medicine.

  4. Measuring market performance in restructured electricity markets: An empirical analysis of the PJM energy market

    Science.gov (United States)

    Tucker, Russell Jay

    2002-09-01

    Today the electric industry in the U.S. is transitioning to competitive markets for wholesale electricity. Independent system operators (ISOs) now manage broad regional markets for electrical energy in several areas of the U.S. A recent rulemaking by the Federal Energy Regulatory Commission (FERC) encourages the development of regional transmission organizations (RTOs) and restructured competitive wholesale electricity markets nationwide. To date, the transition to competitive wholesale markets has not been easy. The increased reliance on market forces coupled with unusually high electricity demand for some periods have created conditions amenable to market power abuse in many regions throughout the U.S. In the summer of 1999, hot and humid summer conditions in Pennsylvania, New Jersey, Maryland, Delaware, and the District of Columbia pushed peak demand in the PJM Interconnection to record levels. These demand conditions coincided with the introduction of market-based pricing in the wholesale electricity market. Prices for electricity increased on average by 55 percent, and reached the $1,000/MWh range. This study examines the extent to which generator market power raised prices above competitive levels in the PJM Interconnection during the summer of 1999. It simulates hourly market-clearing prices assuming competitive market behavior and compares these prices with observed market prices in computing price markups over the April 1-August 31, 1999 period. The results of the simulation analysis are supported with an examination of actual generator bid data of incumbent generators. Price markups averaged 14.7 percent above expected marginal cost over the 5-month period for all non-transmission-constrained hours. The evidence presented suggests that the June and July monthly markups were strongly influenced by generator market power as price inelastic peak demand approached the electricity generation capacity constraint of the market. While this analysis of the

  5. Sexual Markets or Black Markets?

    DEFF Research Database (Denmark)

    Groes-Green, Christian

    2014-01-01

    sex with sugar-daddies, called sponsors or patrons, who provide for them in exchange for sex while male peers often become street vendors, street artists or petty criminals engaged in the so-called ‘black’ markets of theft, sale of counterfeits, and circulation of stolen goods, alcohol and drugs. As I...... show, these gendered markets are highly entangled and interdependent, and as I argue, male and female markets use many of the same technologies, sources and circuits of exchange...

  6. Value oriented strategic marketing

    Directory of Open Access Journals (Sweden)

    Milisavljević Momčilo

    2013-01-01

    Full Text Available Changes in today's business environment require companies to orient to strategic marketing. The company accepting strategic marketing has a proactive approach and focus on continuous review and reappraisal of existing and seeking new strategic business areas. Difficulties in achieving target profit and growth require turning marketing from the dominant viewpoint of the tangible product to creating superior value and developing relationships with customers. Value orientation implies gaining competitive advantage through continuous research and understanding of what value represents to the consumers and discovering new ways to meet their required values. Strategic marketing investment requires that the investment in the creation of values should be regularly reviewed in order to ensure a focus on customers with high profit potential and environmental value. This increases customer satisfaction and retention and long-term return on investment of companies.

  7. Marketing Management

    DEFF Research Database (Denmark)

    Wilke, Ricky

    2012-01-01

    Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009......Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009...

  8. Market shifting

    Energy Technology Data Exchange (ETDEWEB)

    Forst, Michael

    2013-11-01

    After years of oversupply and artificially low module pricing, market analysts believe that the solar industry will begin to stabilize by 2017. While the market activities are shifting from Europe to the Asia Pacific region and the United States, the solar shakeout continues to be in full swing including solar cell and module manufacturing. (orig.)

  9. Marketing Education

    Science.gov (United States)

    Stancil, Ronald A., Sr.

    2008-01-01

    This article discusses the Marketing Education program at West Haven (CT) High School in West Haven, Connecticut, that promotes skills for life and attributes, enhances the academic program, and develops leaders out of ordinary students through an interactive curriculum. The three components of West Haven's marketing and management program are (1)…

  10. Art Markets

    NARCIS (Netherlands)

    P.A. Arora (Payal); F.R.R. Vermeylen (Filip)

    2013-01-01

    textabstractThe advent of digitization has had a profound impact on the art market and its institutions. In this chapter, we focus on the market for visual arts as it finds its expression in (among other) paintings, prints, drawings, photographs, sculpture and the like. These artistic disciplines

  11. Direct marketing

    Directory of Open Access Journals (Sweden)

    Čičić Muris

    2002-01-01

    Full Text Available Direct Marketing (DM is usually treated as unworthy activity, with actions at the edge of legality and activities minded cheating. Despite obvious problems regarding ethics and privacy threat, DM with its size, importance and role in a concept of integrated marketing communication deserves respect and sufficient analysis and review

  12. Tourism Marketing.

    Science.gov (United States)

    North Carolina State Dept. of Public Instruction, Raleigh. Div. of Vocational Education.

    This document contains teacher materials for a 6-unit, 1-year distributive education course in marketing tourism offered in grades 11 and 12 in North Carolina. Although in general the material presented concerns marketing tourism anywhere, some of it is specifically related to tourism within North Carolina. A purpose statement explains the…

  13. Border markets

    DEFF Research Database (Denmark)

    Walther, Olivier

    2014-01-01

    The objective of this issue of Articulo – Journal of Urban Research is to examine the characteristics of border markets in a comparative perspective. In this introductory paper, I first discuss what makes African border markets different from other markets, and examine several factors that explain...... their unequal economic development: the presence of a trade community, the combination of trading and productive activities, and the relative porosity of borders. In a second part, I examine how border markets on the U.S.-Mexico border must simultaneously guarantee the security of the state while favoring...... regional trade. The last part of the paper argues that more policy attention should be paid to border markets which, despite being at the margin of states, are a vital component of their economy. Fifty years after most West African states became independent and just as NAFTA turns 20, it is high time...

  14. Crossover marketing

    International Nuclear Information System (INIS)

    Heath, D.S.

    1998-01-01

    The impact of a deregulated energy market on customers in Ontario was discussed. In particular, the way in which Sunoco will deal with energy convergence and how Sunoco plans to generate interest among residential consumers in a deregulated and competitive energy market was described. Integrated energy solutions that offer customers value-added heating, ventilating and air conditioning products and services, inclusive of equipment sales, installation, repair, rental, leasing, financing, warranty, insurance and maintenance is the ultimate goal of Sunoco. The major retail issues in the energy market such as licensing of marketers, customer mobility, transfer of utility assets to affiliates, Ontario Hydro's market power in electrical generation, distribution of stranded debt charges, and a timetable for deregulation were also addressed. figs

  15. Demographic Characteristics Related To Wholesale Marketing Of ...

    African Journals Online (AJOL)

    Demographic Characteristics Related To Wholesale Marketing Of Yam In Delta State, Nigeria. ... analysis reveals that wholesale yam marketing in the study area was male - dominated (78.8%), most of ... EMAIL FULL TEXT EMAIL FULL TEXT

  16. New trends in the marketing communication

    OpenAIRE

    Monika Březinová

    2008-01-01

    In consequence of change of passive intake of the marketing information to the active intake from the consumer side is the marketing communication changing too, from the public communication to the targeted communication. This article is focusing on the new trends in marketing communications. The article compare the new ways of marketing communications and the traditional ways, in the area of acquisition cost, retention cost, and CRN cost, and next like the penetration of market, speed of res...

  17. A CLASSIC FRAMEWORK OF ONLINE MARKETING TOOLS

    OpenAIRE

    Popa Adela Laura

    2015-01-01

    The present paper starts from the assumption that there is a tendency, especially among practitioners, to largely overlap concepts of online marketing and online advertising, thus considering that most online marketing tools aim at the aspect of value communication and promotion. This observation prompted us to try to delineate the categories of online marketing tools according to the traditional areas of marketing activity. Therefore, the paper aims to present the online marketing tools base...

  18. Market research: Determinant of successful strategic marketing in financial organizations

    Directory of Open Access Journals (Sweden)

    Domazet Ivana

    2013-01-01

    Full Text Available Market research provides an information inputs for business improvement by reducing risk of wrong strategic decisions in marketing area. Therefore, it presents significant competitive activity used as a base for the company's marketing strategies and business behavior. Business environment research and attitudes of clients above all, is particularly important in the financial services sector. Due to the specific attributes of financial services, which are reflected primarily in the intangibility (immateriality, variability (heterogeneity and volatility of services, but also on account of durability and rate of expenditure and fiduciary responsibility that feature financial institutions, market research has a special dimension in this area. Thus the aim of this paper is to analyze the concept and process of market research in the financial services industry and point out the importance of market research as the basic activity that should provide inputs for making strategic marketing decisions related to: market segmentation, targeting and positioning of specific market segment. In addition, the paper presents the results of market research and provides the opinions of car insurance service users in Serbia, where the starting hypothesis was that the main factors in selecting companies for motor insurance were the following: the reputation of the insurance company, trust that the insurer will pay the damage when it occurs and the price of services.

  19. The role of the water tankers market in water stressed semi-arid urban areas:Implications on water quality and economic burden.

    Science.gov (United States)

    Constantine, Kinda; Massoud, May; Alameddine, Ibrahim; El-Fadel, Mutasem

    2017-03-01

    Population growth and development are associated with increased water demand that often exceeds the capacity of existing resources, resulting in water shortages, particularly in urban areas, where more than 60% of the world's population resides. In many developing communities, shortages often force households to depend on water tankers amongst other potential sources for the delivery of water for domestic and/or potable use. While water tankers have become an integral part of the water supply system in many countries, the sector is often unregulated and operates with little governmental supervision. Users are invariably unaware of the origin or the quality of purchased water. In an effort to better assess this sector, a field survey of water vending wells and tankers coupled with a water quality sampling and analysis program was implemented in a pilot semi-arid urban area (Beirut, Lebanon) to shed light on the environmental and socio-economic impacts of the water tanker sector. Total dissolved solids (TDS), chloride (Cl - ), and microbial loads exceeded drinking water quality standards. While TDS and Cl - levels were mostly due to saltwater intrusion in coastal wells, tankers were found to be a significant source of total coliforms. Delivered water costs varied depending on the tanker size, the quality of the distributed water, and pre-treatment used, with a markup of nearly 8-24 folds of the public water supply and an equivalent economic burden of 16% of the average household income excluding environmental externalities of water quality. The study concludes with a management framework towards consumer protection under integrated supply and demand side measures. Copyright © 2016 Elsevier Ltd. All rights reserved.

  20. determinants of marketing efficiency of yam market in umuahia north

    African Journals Online (AJOL)

    The results show that yam business in the study area is profitable. A ... desired goals through the provision of time, place, ... encouraging specialization, generation of foreign ... products. An efficient market is that in which the marketing costs are sufficient enough to cover ... food production with little or no consideration given.

  1. Consumer Protection in the Electronic Market Place

    DEFF Research Database (Denmark)

    Falch, Morten; Henten, Anders

    1999-01-01

    This paper identifies the most important areas for regulation of consumer protection in relation to electronic commerce, such as marketing, contractual issues and privacy. Furthermore, different approaches for regulation of these issues in a global market is discussed......This paper identifies the most important areas for regulation of consumer protection in relation to electronic commerce, such as marketing, contractual issues and privacy. Furthermore, different approaches for regulation of these issues in a global market is discussed...

  2. Marketing is Dead! Long Live Marketing!

    OpenAIRE

    Marjanova Jovanov, Tamara

    2016-01-01

    The contents of the lectures included: Why marketing? Citizen, Consumer, Customer (Behavior) Who is the Father of Marketing? Some Antecedents of Marketing When Did Marketing Start? The Contributors of Marketing Where Did Marketing Start? Job Positions in Today’s Marketing Organization The Role of the Chief Marketing Officer Four Different CEO Views of Marketing Reality – Truth – Challenge (Why Can’t We Make It?) The Strong and Steady Progress of Marketi...

  3. Economic Analysis Of Yam Marketing In Obubra Local Government ...

    African Journals Online (AJOL)

    Economic Analysis Of Yam Marketing In Obubra Local Government Area Of Cross River State, Nigeria. ... Characteristics of the sellers, marketing channels, marketing margin and efficiency were also ... EMAIL FULL TEXT EMAIL FULL TEXT

  4. Marketing research cluster analysis

    Directory of Open Access Journals (Sweden)

    Marić Nebojša

    2002-01-01

    Full Text Available One area of applications of cluster analysis in marketing is identification of groups of cities and towns with similar demographic profiles. This paper considers main aspects of cluster analysis by an example of clustering 12 cities with the use of Minitab software.

  5. Public Relations and Marketing.

    Science.gov (United States)

    Savage, Daniel D.

    1987-01-01

    Urges community colleges to adopt pro-active public relations strategies. Examines the role of the public information officer in such areas as coordination of public relations and marketing activities, relations with media, and the development of a comprehensive public relations plan. (AYC)

  6. Marketing research cluster analysis

    OpenAIRE

    Marić Nebojša

    2002-01-01

    One area of applications of cluster analysis in marketing is identification of groups of cities and towns with similar demographic profiles. This paper considers main aspects of cluster analysis by an example of clustering 12 cities with the use of Minitab software.

  7. Mobile Marketing

    OpenAIRE

    Luengo Cascudo, Alberto

    2010-01-01

    El principal objetivo de este proyecto es explicar y entender la importancia del Mobile Marketing como nueva herramienta de negocio en el Marketing empresarial. Para ello, el primer objetivo es entender los dos factores que para mí son la clave de su importancia: la evolución del entorno tecnológico y el cambio en los hábitos del consumidor. Debido a la novedad de esta nueva forma de Marketing y al hecho de que está en constante definición, es básico exponer de la forma más cla...

  8. Mobile Marketing

    OpenAIRE

    竹安, 数博; Takeyasu, Kazuhiro

    2005-01-01

    This article deals with one of the modern trends in marketing communication, which is mobile marketing. Towards the end of 2008, several projects which use mobile phones for target marketing communication were launched. Commercial SMS´s are sent on the base of agreement or registration of the consumers on special websites, for example hellomobil.cz. The benefit for the consumers is the bonus which can have more forms - not only sending money to the account, free SMS´s/MMS´s and minutes but al...

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    TO THE POINT:The government vows to control the real estate market after a year of robust growth.To diversify financial investment tools,the regulatory authorities approved the launch of stock index futures,and short selling and margin trading to allow investors to hedge against risks.China overtakes the United States to become the world’s biggest auto market in2009.The country is also expected to become the largest consumer market in the world by2020.Google threatens to halt its China operations if it cannot reach a censorship agreement with the government.

  10. Uranium market

    International Nuclear Information System (INIS)

    Rubini, L.A.; Asem, M.A.D.

    1990-01-01

    The historical development of the uranium market is present in two periods: The initial period 1947-1970 and from 1970 onwards, with the establishment of a commercial market. The world uranium requirements are derived from the corresponding forecast of nuclear generating capacity, with, particular emphasis to the brazilian requirements. The forecast of uranium production until the year 2000 is presented considering existing inventories and the already committed demand. The balance between production and requirements is analysed. Finally the types of contracts currently being used and the development of uranium prices in the world market are considered. (author)

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    China vows to keep a stringent handle on the industrial overcapacity that is draining life from the economic revival. China Mobile pushes forward OPhone and its operating system in an aggressive push into the 3G market. As its tight grip over the market slips, the wireless titan cannot wait to regain lost ground. China’s manufacturing sector continues to pick up steam as evidenced by the climbing PMI. Soaring prices of pork and eggs reignite fears over inflation. The buoyant real estate market appears to be nearing a turning point as sales cool down.

  12. Market opportunities in emerging markets : case study: Rideascout's innovative vehicle and Vietnamese market

    OpenAIRE

    Bui, Huyen-Anh

    2015-01-01

    Nowadays, there is no limit for innovation. Successful innovative products promise to bring about dramatic changes to the world. Rideascout, a Finnish start-up, is developing their new product, an innovative vehicle. In order to understand how their product could be used in certain market areas, the company decided to carry out an extensive market research. As part of the project, this thesis aims to explore possible uses and market opportunities for the product in Vietnam and more specifical...

  13. THE MAIN APPLICATIONS OF THE INTERNET IN TOURISM MARKETING

    OpenAIRE

    Beatrice Sion; Cezar Mihălcescu

    2010-01-01

    The Internet as a marketing media can be of great benefit to virtual all areas of marketing, from marketing research, through market segmentation, targeting and positioning, to the effective use of the marketing mix, and marketing organisation and control. The following discussion does not attempt to provide an exhaustive list of the Net's use in tourism; rather, it simply intends to exemplify its common applications in and main implications for tourism marketing.

  14. Creating a super market

    International Nuclear Information System (INIS)

    Katz, M.

    1994-01-01

    FERC (Federal Energy Regulatory Commission) Order 636 changed gas marketing procedures in October 1993 by disengaging the remaining linkages between producers, pipeline companies and LDCs. By erasing the pipelines' already disappearing role as gas suppliers, Order 636 made LDCs entirely responsible for obtaining their own gas supply, transportation and storage. So, many LDCs turned to gas marketing companies -- not only for more gas, but also for many of the services that the pipelines and gas suppliers used to provide. The process is giving the gas marketing companies a whole new role in life -- perhaps even a whole new life. Unlike LDCs and the pipelines, gas marketers are largely unregulated and, as such, are moving into or looking at a host of new areas: Helping customers manage and economize their energy use, not only with natural gas but with other fuels as well; Marketing electricity and fuel oil in addition to natural gas; Laying pipelines and serving local industrial customers the LDCs haven't been able to serve economically; and Selling natural gas to individual residential customers, the last remaining exclusive domain of the LDCs. The paper discusses the new roles for gas marketing companies and what is left for LDCs

  15. Mobile marketing

    OpenAIRE

    Gause, Matěj

    2012-01-01

    The goal of bachelor's thesis on the theme "Mobile marketing" is to outline its development and why is this new phenomen so important for all modern companies around the world. The work is not about simple description of mobile marketing media but it vividly informs about the latest trends and news from the world of mobile apps and games. It presents the most successful mobile apps which registered more than billion downloads and from their unique characteristics it unveils great potential of...

  16. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China’s manufacturing activities keep slowing down.The"big four"state-owned commercial banks have reaped juicy profits,though capital adequacy remains a concern.In striking contrast,the steelmakers are struggling to make ends meet as costs inflation erodes profit margins.The consumer market booms as usual during the May Day holiday.The search engine Baidu benefits from torrid traffic growth and a diversified market strategy.

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The manufacturing industry shows signs of recovery as reflected by a rebounding PMI. The initial public offerings market withers due to less than favorable stock markets. Chinese shipbuilders reel from decreasing orders as external demands falter. The mobile payment industry bursts with vitality, though the security issue remains an acute concern. Foreign banks in China lag behind their local competitors in terms of profitability owing to limited ability to attract deposits.

  18. Market scope

    International Nuclear Information System (INIS)

    2002-01-01

    Nova Scotia's Energy Strategy is aimed at opening the electricity market to wholesale competition, allowing eligible wholesale customers (such as municipal distribution utilities) to buy their electricity from competitive sources. The Nova Scotia Electricity Marketplace Governance Committee (EMGC) is concerned that this will not promote long-term competition because these eligible customers form only a very small fraction (1.6 per cent) of the total electricity demand in the province. This report examines the possible extensions of competition beyond the minimum specified in the Energy Strategy. It also identifies approaches that the EMGC may consider, including other potential levels of competition and their associated issues. The report discussed the issue of implementing wholesale competition as it relates to unbundling of the transmission tariff from the cost of energy supply and from the cost of distribution in retail marketing. The stages of expanding the market scope were also described with reference to large industrial customers, medium industrial and large commercial customers, and small commercial and residential customers. The report states that it is unlikely that the transition to an open access transmission market will need to be reversed, as it is likely to be an essential component of any further development. The EMGC feels it could minimize future transition costs and promote future evolution of competition by recommending for an institutional and market structure that is compatible with a broader competitive market

  19. Hospital usage of marketing research over a ten year period.

    Science.gov (United States)

    Sanchez, P M

    1995-01-01

    The acceptance and use of marketing techniques and concepts in the health care area is a phenomenon well known to most marketers. Prior to 1979, marketing in the health care field was relatively unknown. Since that time, however, the growth of health care marketing has not been accompanied by commensurate growth in marketing research efforts.

  20. Trilateral market coupling. Algorithm appendix

    International Nuclear Information System (INIS)

    2006-03-01

    Market Coupling is both a mechanism for matching orders on the exchange and an implicit cross-border capacity allocation mechanism. Market Coupling improves the economic surplus of the coupled markets: the highest purchase orders and the lowest sale orders of the coupled power exchanges are matched, regardless of the area where they have been submitted; matching results depend however on the Available Transfer Capacity (ATC) between the coupled hubs. Market prices and schedules of the day-ahead power exchanges of the several connected markets are simultaneously determined with the use of the Available Transfer Capacity defined by the relevant Transmission System Operators. The transmission capacity is thereby implicitly auctioned and the implicit cost of the transmission capacity from one market to the other is the price difference between the two markets. In particular, if the transmission capacity between two markets is not fully used, there is no price difference between the markets and the implicit cost of the transmission capacity is null. Market coupling relies on the principle that the market with the lowest price exports electricity to the market with the highest price. Two situations may appear: either the Available Transfer Capacity (ATC) is large enough and the prices of both markets are equalized (price convergence), or the ATC is too small and the prices cannot be equalized. The Market Coupling algorithm takes as an input: 1 - The Available Transfer Capacity (ATC) between each area for each flow direction and each Settlement Period of the following day (i.e. for each hour of following day); 2 - The (Block Free) Net Export Curves (NEC) of each market for each hour of the following day, i.e., the difference between the total quantity of Divisible Hourly Bids and the total quantity of Divisible Hourly Offers for each price level. The NEC reflects a market's import or export volume sensitivity to price. 3 - The Block Orders submitted by the participants in

  1. Trilateral market coupling. Algorithm appendix

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2006-03-15

    Market Coupling is both a mechanism for matching orders on the exchange and an implicit cross-border capacity allocation mechanism. Market Coupling improves the economic surplus of the coupled markets: the highest purchase orders and the lowest sale orders of the coupled power exchanges are matched, regardless of the area where they have been submitted; matching results depend however on the Available Transfer Capacity (ATC) between the coupled hubs. Market prices and schedules of the day-ahead power exchanges of the several connected markets are simultaneously determined with the use of the Available Transfer Capacity defined by the relevant Transmission System Operators. The transmission capacity is thereby implicitly auctioned and the implicit cost of the transmission capacity from one market to the other is the price difference between the two markets. In particular, if the transmission capacity between two markets is not fully used, there is no price difference between the markets and the implicit cost of the transmission capacity is null. Market coupling relies on the principle that the market with the lowest price exports electricity to the market with the highest price. Two situations may appear: either the Available Transfer Capacity (ATC) is large enough and the prices of both markets are equalized (price convergence), or the ATC is too small and the prices cannot be equalized. The Market Coupling algorithm takes as an input: 1 - The Available Transfer Capacity (ATC) between each area for each flow direction and each Settlement Period of the following day (i.e. for each hour of following day); 2 - The (Block Free) Net Export Curves (NEC) of each market for each hour of the following day, i.e., the difference between the total quantity of Divisible Hourly Bids and the total quantity of Divisible Hourly Offers for each price level. The NEC reflects a market's import or export volume sensitivity to price. 3 - The Block Orders submitted by the

  2. Traditional marketing vs. Internet marketing. A comparison

    OpenAIRE

    Varfan, Mona; Shima, Alfa

    2008-01-01

    Title: Traditional marketing vs. Internet marketing: A comparison Problem: Marketing is an important strategy for businesses and it contains numerous effective tools. Traditional marketing has been in use for many years and nowadays Internet has brought new ways of doing business for companies and that has affected marketing. What are the main differences between Internet marketing and traditional marketing? Which one of the two approaches contains the most used and effective marketing tools ...

  3. Shopper marketing strategy in food retailing

    Directory of Open Access Journals (Sweden)

    Bogetić Zoran

    2016-01-01

    Full Text Available The leading role of retailers in food industry marketing channels significantly contributes to shopper marketing affirmation. Shopper marketing is a new marketing paradigm which focuses on the shopper and point-of-sale. Results of thorough literature review on shopper marketing have been presented in this paper. In addition, research methodology includes surveying 1000 shoppers in food retail stores in Belgrade area. The paper considers and analyzes the characteristics of urban food retail market shoppers, and based on the findings of the conducted research concludes that adaptation of shopper marketing strategies is necessary. Significant research finding is that shoppers' perceptions in food retail market require a profiled approach to retail store strategy adjustments, which includes shopper marketing programs and activities. The paper opens a number of questions regarding possible approaches to shopper marketing by crisscrossing the variables of retail formats, sex, and shoppers' income categories.

  4. Market Development of Video Games : Video game markets and marketing

    OpenAIRE

    Pu, Jun

    2010-01-01

    This diploma work focus on analysing the markets and marketing of video game industry. After the research of this study, I found out that console game markets are growing dramatically in the recent years. On the other hand, PC game markets (excluding online game markets) are growing slowly due to the problem of illegal copies. So my study will then focus on the development of console game markets and marketing. A new concept called Three Parties is introduced in chapter 5 to help ...

  5. Does the market maker stabilize the market?

    NARCIS (Netherlands)

    Zhu, M.; Chiarella, C.; He, X.Z.; Wang, D.

    2009-01-01

    The market maker plays an important role in price formation, but his/her behavior and stabilizing impact on the market are relatively unclear, in particular in speculative markets. This paper develops a financial market model that examines the impact on market stability of the market maker, who acts

  6. Solution to marketing; Marketing solution

    Energy Technology Data Exchange (ETDEWEB)

    Takahashi, Y.; Fukushima, T.; Kanezuka, A. [Fuji Electric Co. Ltd., Tokyo (Japan)

    2000-05-10

    Fuji Electric in cooperation with Citation Japan Co., Ltd. and Asahi Arthur Andersen Limited has developed the 'marketing analysis support system' which supports the integrated analysis of evaluation factors of various dimensions and efficient commodity development and demand estimation in the enterprise. With this system, more precise marketing analysis and estimation are made possible by analyzing a commodity into evaluation factors from psychological and physical points of view and further making various multivariate analyses. (author)

  7. Mind Your Product-Market Strategy on Selecting Marketing Inputs: An Uncertainty Approach in Indian Context

    OpenAIRE

    Susmita Ghosh; Bhaskar Bhowmick

    2015-01-01

    Market is an important factor for start-ups to look into during decision-making in product development and related areas. Emerging country markets are more uncertain in terms of information availability and institutional supports. The literature review of market uncertainty reveals the need for identifying factors representing the market uncertainty. This paper identifies factors for market uncertainty using Exploratory Factor Analysis (EFA) and confirmed the number of fa...

  8. Marketing insects

    DEFF Research Database (Denmark)

    Schiemer, Carolin; Halloran, Afton Marina Szasz; Jespersen, Kristjan

    2018-01-01

    In entering Western markets, edible insects are typically framed as the ‘solution’ to a number of challenges caused by unsustainable global food systems, such as climate change and global health issues. In addition, some media outlets also frame insects as the next ‘superfood’. Superfood is a mar......In entering Western markets, edible insects are typically framed as the ‘solution’ to a number of challenges caused by unsustainable global food systems, such as climate change and global health issues. In addition, some media outlets also frame insects as the next ‘superfood’. Superfood...... is a marketing term for nutrient-packed foods, which are successfully promoted to Western consumers with the promises of health, well-being and beauty. However, the increase in the demand in the West is argued to cause negative social, environmental, economic and cultural consequences – externalities – felt...

  9. Prediction Markets

    DEFF Research Database (Denmark)

    Horn, Christian Franz; Ivens, Bjørn Sven; Ohneberg, Michael

    2014-01-01

    In recent years, Prediction Markets gained growing interest as a forecasting tool among researchers as well as practitioners, which resulted in an increasing number of publications. In order to track the latest development of research, comprising the extent and focus of research, this article...... provides a comprehensive review and classification of the literature related to the topic of Prediction Markets. Overall, 316 relevant articles, published in the timeframe from 2007 through 2013, were identified and assigned to a herein presented classification scheme, differentiating between descriptive...... works, articles of theoretical nature, application-oriented studies and articles dealing with the topic of law and policy. The analysis of the research results reveals that more than half of the literature pool deals with the application and actual function tests of Prediction Markets. The results...

  10. MARKETING CULTURAL

    Directory of Open Access Journals (Sweden)

    Claudia Gómez Ramírez

    2013-07-01

    Full Text Available Este artículo analiza la definición de "Marketing" Cultural y la adaptación y beneficios del "marketing" tradicional respecto al conjunto de manifestaciones artísticas de las diversas industrias involucradas en el sector cultural o artístico; asimismo, se desagregan los conceptos básicos que lo componen como factor de éxito en dichas empresas. Se hace uso de la exposición de casos específicos para ilustrar la articulación de estos dos conceptos aparentemente contrapuestos, cultura y "marketing", y registra algunas reflexiones para que el lector se involucre en la construcción del concepto aquí presentado.

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    After four days of breathtaking plunges, the Chinese stock market recovered to a period of steady growth thanks to encouragement from various government departments. The Chinese central bank will probably raise the interest rate in June after food prices increased dramatically in May. More good news for foreign banks. Early this month, the central bank allowed foreign banks to trade gold on the Chinese gold market and they are now able to issue bankcards in the country. Lenovo Group, China’s leading PC producer, is dedicated to exploring the rural market to boost its competitiveness. China Mobile will seek bidders to offer cell-phone handsets, a package worth 4-6 billion yuan.

  12. Market Sociality

    DEFF Research Database (Denmark)

    Borch, Christian; Lange, Ann-Christina

    2017-01-01

    This article presents a critical systematic discussion of Shiller’s writings from the late 1970s to the present, as well as an examination of the social-psychological assumptions on which his work is built. We argue that Shiller’s work displays a tension between mimetic and anti-mimetic tendencies......, i.e. between understanding financial markets as captured by fads and fashions (mimesis), and at the same time understanding such markets on the basis of a notion of homo economicus (an essentially anti-mimetic figure). Identifying that tension not only sheds novel light on Shiller’s work, but also...... allows us to critically discuss Mirowski’s negative appraisal of Shiller’s behavioural finance programme. Further, we argue that the mimetic/anti-mimetic tension in Shiller’s work can equally be identified in a broader range of theories about financial markets, and that attending to it therefore opens up...

  13. Hard Copy Market Overview

    Science.gov (United States)

    Testan, Peter R.

    1987-04-01

    A number of Color Hard Copy (CHC) market drivers are currently indicating strong growth in the use of CHC technologies for the business graphics marketplace. These market drivers relate to product, software, color monitors and color copiers. The use of color in business graphics allows more information to be relayed than is normally the case in a monochrome format. The communicative powers of full-color computer generated output in the business graphics application area will continue to induce end users to desire and require color in their future applications. A number of color hard copy technologies will be utilized in the presentation graphics arena. Thermal transfer, ink jet, photographic and electrophotographic technologies are all expected to be utilized in the business graphics presentation application area in the future. Since the end of 1984, the availability of color application software packages has grown significantly. Sales revenue generated by business graphics software is expected to grow at a compound annual growth rate of just over 40 percent to 1990. Increased availability of packages to allow the integration of text and graphics is expected. Currently, the latest versions of page description languages such as Postscript, Interpress and DDL all support color output. The use of color monitors will also drive the demand for color hard copy in the business graphics market place. The availability of higher resolution screens is allowing color monitors to be easily used for both text and graphics applications in the office environment. During 1987, the sales of color monitors are expected to surpass the sales of monochrome monitors. Another major color hard copy market driver will be the color copier. In order to take advantage of the communications power of computer generated color output, multiple copies are required for distribution. Product introductions of a new generation of color copiers is now underway with additional introductions expected

  14. Bayou Vista: A Market-Driven Development

    Science.gov (United States)

    Izzo, G. Martin; Teal, Elisabeth J.

    2012-01-01

    The case touches on several areas of marketing: ethics, sales issues, conflicts of interest, marketing forecasts, and issues of pricing. Joe Brice, the visionary and real estate broker for a 36-lot subdivision of moderately priced single-family homes targeting the $190,000 to $260,000 range, seems to have identified an unmet housing market,…

  15. Marketization of welfare services in Scandinavia

    DEFF Research Database (Denmark)

    Petersen, Ole Helby; Hjelmar, Ulf

    2013-01-01

    Scandinavian welfare states are undergoing a gradual transformation towards a more market-based mode of public service delivery. The results of these marketization reforms are, however, insufficiently documented in terms of their consequences for the price and quality of welfare services...... the evidence base and inform future policy-making on marketization in general and within the welfare areas in particular....

  16. Factors Affecting the Efficiency of Maize Marketing in Vandeikya ...

    African Journals Online (AJOL)

    Factors Affecting the Efficiency of Maize Marketing in Vandeikya Local Government Area of Benue State, Nigeria. ... Two hundred maize marketers were selected from Vandeikya Local Area (LGA) of ... EMAIL FULL TEXT EMAIL FULL TEXT

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    Manufacturing activities continue to lose steam as the purchasing managers index drops for the third consecutive month. The U.S.retail giant Best Buy trims its China presence after struggling to survive amidcut-throat competition. But an increasing number of U.S. companies are still expanding into China to cash in on the vibrant market. The aluminum behemoth Chalco jumps back into the black due to growing prices of thelight metal. China’s leading portal website Sina makes a push into the online shopping market by acquiring a stake in an online apparel retailer.

  18. Marketing relacional

    OpenAIRE

    Lahuerta Cuartero, Ainara

    2015-01-01

    El Marketing Relacional es una herramienta de marketing a través del cual las empresas tratan de fidelizar a sus clientes mediante determinados programas de fidelización. Se deben tener en cuenta una serie de aspectos a la hora de llevas a cabo esta herramienta como por ejemplo, la imagen de marca, la comunicación o la credibilidad de la empresa. Renfe es una empresa que se preocupa por la satisfacción de los clientes y por ello pone a disposición de estos multitud de ventajas (descuentos, pr...

  19. EMERGING MARKETS

    Directory of Open Access Journals (Sweden)

    GHEORGHE CARALICEA-MĂRCULESCU

    2012-03-01

    Full Text Available The emerging markets are winning the currency war, because at this very moment its the battle of global financial institutions , as to who is more vulnerable and more exposed to the debt crisis and have their hands in more risky assets. US and Euro with their intertwining the financial stuff of the nation, the banks and the corporations are in a deep mess. One goes down, takes the other ones too. Right now , they all are struggling and getting beaten up , while the emerging markets are quiet and not really expressing their stands on the current situation except are reacting by all only putting their own houses in order.

  20. Marketing percolation

    Science.gov (United States)

    Goldenberg, J.; Libai, B.; Solomon, S.; Jan, N.; Stauffer, D.

    2000-09-01

    A percolation model is presented, with computer simulations for illustrations, to show how the sales of a new product may penetrate the consumer market. We review the traditional approach in the marketing literature, which is based on differential or difference equations similar to the logistic equation (Bass, Manage. Sci. 15 (1969) 215). This mean-field approach is contrasted with the discrete percolation on a lattice, with simulations of "social percolation" (Solomon et al., Physica A 277 (2000) 239) in two to five dimensions giving power laws instead of exponential growth, and strong fluctuations right at the percolation threshold.

  1. Mobil marketing

    OpenAIRE

    Engelová, Kateřina

    2006-01-01

    Mobil marketing - reklama a podpora prodeje prostřednictvím mobilních telefonů. Technologické a kulturní předpoklady vzniku tohoto odvětví. Mobil marketing a marketingový mix, možnosti synergie. Nástroje mobil marketingu - reklamní SMS a MMS, lokační služby, soutěže, ankety a hlasování, věrnostní systémy, mobilní obsah. Subjekty mobil marketingu. M-komerce. Využití pro podnikové aplikace.

  2. Digital Marketing

    OpenAIRE

    Jerry Wind; Vijay Mahajan

    2002-01-01

    The digital revolution has shaken marketing to its core with consumers being offered greater price transparency and often even the chance to dictate the price. What does pricing mean in a world in which customers propose their own prices (as at priceline.com) or buyers and sellers haggle independently in auctions (as at e-Bay)? The most significant changes in the digital marketing show the emergence of 'cyber consumers', the cyber business-to-business world and the changing reality of an incr...

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    TO THE POINT: China’s foreign trade records monthly drop again, with February’s deficit reaching $7.3 billion. The feverish auto market is calming down, with February sales dropping 33.1 percent from a month ago. Chinese thermal power generators are facing serious head- winds as the coal price increases. Ernst & Young’s report shows China racing ahead of other countries in renewable energy investments. The U.S. coupon website Groupon.com extends its reach into China, but its prospects remain uncertain. Digital advertiser Focus Media is faring well thanks to a booming advertising market in China.

  4. Using monosaccharide anhydrides to estimate the impact of wood combustion on fine particles in the Helsinki Metropolitan Area

    Energy Technology Data Exchange (ETDEWEB)

    Saarnio, K.; Saarikoski, S. [Finnish Meteorological Institute, Helsinki (Finland); Niemi, J.V. [HSY Helsinki Region Environmental Services Authority, Helsinki (Finland)

    2012-11-01

    The spatiotemporal variation of ambient particles under the influence of biomass burning emissions was studied in the Helsinki Metropolitan Area (HMA) in selected periods during 2005-2009. Monosaccharide anhydrides (MAs; levoglucosan, mannosan and galactosan), commonly known biomass burning tracers, were used to estimate the wood combustion contribution to local particulate matter (PM) concentration levels at three urban background sites close to the city centre, and at three suburban sites influenced by local small-scale wood combustion. In the cold season (October-March), the mean MAs concentrations were 115-225 ng m{sup -3} and 83-98 ng m{sup -} {sup 3}at the suburban and urban sites, respectively. In the warm season, the mean MAs concentrations were low (19-78 ng m{sup -3}), excluding open land fire smoke episodes (222-378 ng m{sup -}3{sup )}. Regionally distributed wood combustion particles raised the levels over the whole HMA while particles from local wood combustion sources raised the level at suburban sites only. The estimated average contribution of wood combustion to fine particles (PM{sub 2.5}) ranged from 18% to 29% at the urban sites and from 31% to 66% at the suburban sites in the cold season. The PM measurements from ambient air and combustion experiments showed that the proportions of the three MAs can be utilised to separate the wildfire particles from residential wood combustion particles. (orig.)

  5. CONTENT MARKETING – THE CONCEPT OF ALTERNAIVE FORM OF MARKETING ON EXAMPLE OF COURIER SERVICE COMPANIES

    OpenAIRE

    Katarzyna TUROŃ; Michał JUZEK

    2015-01-01

    In the thesis there was presented one of alternative form of marketing – content marketing. The concept was related to examples available on market and analyzed on courier companies services. There were presented methods of using content marketing to B2C areaby selected foreign courier companies. It was also mentioned about form of using content marketing to B2B area. Then were shown benefits and risks of content marketing. Finally,the concept of content marketing was related also to Polish c...

  6. CONTENT MARKETING – THE CONCEPT OF ALTERNAIVE FORM OF MARKETING ON EXAMPLE OF COURIER SERVICE COMPANIES

    Directory of Open Access Journals (Sweden)

    Katarzyna TUROŃ

    2015-06-01

    Full Text Available In the thesis there was presented one of alternative form of marketing – content marketing. The concept was related to examples available on market and analyzed on courier companies services. There were presented methods of using content marketing to B2C areaby selected foreign courier companies. It was also mentioned about form of using content marketing to B2B area. Then were shown benefits and risks of content marketing. Finally,the concept of content marketing was related also to Polish courier service companies.

  7. Social marketing of alternative transportation modes

    DEFF Research Database (Denmark)

    Thøgersen, John

    Researchers and practitioners working with travel demand management (TDM) seem to be increasingly interested in social marketing as a means for promoting non-car modes of transportation. However, as is true for social marketing in general, there is little clarity of the social marketing approach...... associated with TDM. Hence, it is not surprising that the effectiveness of this means is subject to considerable uncertainty. This chapter outlines the field and definition of social marketing and reviews practical experience and research on social marketing in TDM as a basis for evaluating the usefulness...... of social marketing in this area....

  8. Marketing deportivo

    OpenAIRE

    Gutiérrez Montaña, Nelson Eduardo

    2008-01-01

    El marketing deportivo en nuestro país y sus repercusiones en el mundo, es una clara herramienta para el desarrollo del mercadeo, y muestra las tendencias mundiales que ejemplifican de alguna forma el desarrollo de la industria deportiva como también el apoyo a sponsorizacion en los deportes

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2010-01-01

    @@ Online Ad Boom According to a report delivered by iResearch Consulting Group, a market researcher that specializes in Web-related studies, the Chinese online advertisement value in 2009 soared 21.2 percent year on year to reach 20.61 billion yuan($3 billion).

  10. Brand Marketing Model on Social Networks

    OpenAIRE

    Jolita Jezukevičiūtė; Vida Davidavičienė

    2014-01-01

    The paper analyzes the brand and its marketing solutions onsocial networks. This analysis led to the creation of improvedbrand marketing model on social networks, which will contributeto the rapid and cheap organization brand recognition, increasecompetitive advantage and enhance consumer loyalty. Therefore,the brand and a variety of social networks are becoming a hotresearch area for brand marketing model on social networks.The world‘s most successful brand marketing models exploratoryanalys...

  11. Brand marketing model on social networks

    OpenAIRE

    Jezukevičiūtė, Jolita; Davidavičienė, Vida

    2014-01-01

    Paper analyzes the brand and its marketing solutions on social networks. This analysis led to the creation of improved brand marketing model on social networks, which will contribute to the rapid and cheap organization brand recognition, increase competitive advantage and enhance consumer loyalty. Therefore, the brand and a variety of social networks are becoming a hot research area for brand marketing model on social networks. The world‘s most successful brand marketing models exploratory an...

  12. Peran Marketing Competency dalam Meningkatkan Keunggulan Bersaing

    OpenAIRE

    Rahayu, Fatik

    2006-01-01

    Functional area competencies are considered as sources of competitive advantage (Porter, 1994; Heene & Stanches, 1997; Cravens, 1996; Vickery el AI, 1993; Vickery et. Al, 1994), and marketing competency is one of them. Marketing competency construct is defined as the sum of the performed on 31 competitive items, weighted by importance and extent of marketing responsibility (Vickery et al., 1994).This study examines a model of relationships between marketing competency and business perform...

  13. Market Power in Laboratory Emission Permit Markets

    International Nuclear Information System (INIS)

    Godby, R.

    2002-01-01

    Many proposals suggesting the use of markets to control pollution assume markets will be competitive. When markets do not exhibit competitive characteristics, however, should they still be expected to result in efficiency improvement relative to traditional approaches? This paper employs experimental economic methods to examine the effect of market structure on the use of marketable emissions permits. Results indicate that in a market with one dominant firm and a number of fringe firms, strategic manipulation occurs repeatedly in the laboratory as predicted by market power models, undermining the allocative and dynamic efficiency benefits such markets offer. When firms compete in a downstream product market dominated by the same single firm, market efficiency can actually be reduced with the implementation of permit markets. Final market efficiencies reflect initial endowments and are influenced by competitive conditions elsewhere in the economy, indicating that policy-makers should carefully consider whether markets are appropriate in such circumstances

  14. Marketing particularities in financial organizations

    Directory of Open Access Journals (Sweden)

    Hanić Hasan

    2012-01-01

    Full Text Available Acceptance of marketing as a business concept in financial organizations, implies that the respective organization adopts the following marketing postulations: value of action capital conclusively depends on the client (value; key goal of marketing management in financial organizations is to attract new and retain existing clients; clients are attracted by delivering superior value/offer, and retaind by generating client satisfaction; in creating and delivering superior quality (value, marketing must have full colaboration with other departments (functional business areas. Due to the financial services nature, marketing management demands the classical marketing mix concept to accomodate and expand with respect to basic 4P concept, by adding new elements related to humen force (employees, physical environment and the manner in which they provide services to their clients. Therefore we believe that for the financial organizations 7P, namely 7C model is more adequate than classical model, and that it represents conceptual frame that identifies wider spectar of marketing management tools. In addition, we would like to emphasize that the advertisment, that participates with over 2/3 in total marketing budget, represents the dominant promotional form and that the budget structure for advertizing is commonly defined by the goal and task method, that stands for an important indicator of proper market orientation of financial organizations in Serbia.

  15. From physical marketing to web marketing

    NARCIS (Netherlands)

    Constantinides, Efthymios

    2002-01-01

    Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main

  16. Marketing Optimization for B2B Market

    OpenAIRE

    Kaynova Tatyana V.

    2012-01-01

    The article presents market definition B2B, the necessity to optimize marketing B2B market, provides a system for B2B-marketing and developed stages of its formation. On this basis it was identified key factors of customer loyalty and are the stages of development of loyalty programs for customers market B2B.

  17. Utilizing of marketing research for marketing communication

    OpenAIRE

    Bielová, Zuzana

    2008-01-01

    The subject of bachelor's thesis "Utilizing of marketing research for marketing communication" is analyze problematic of marketing communications in sector of educational services. The aims are potential clients of education. I will try to make out import of marketing research for marketing communication of the company.

  18. Marketing Reference Services.

    Science.gov (United States)

    Norman, O. Gene

    1995-01-01

    Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and…

  19. Entrepreneurship and marketing

    OpenAIRE

    Sidorchuk, Roman

    2009-01-01

    This article analyzes the relationship marketing and entrepreneurship. Marketing considered as an integral part of entrepreneurship. Commit role in relationship marketing and entrepreneurship innovation. The role of marketing in the search for potential market demand of innovation as the scope of latent or unmet needs of customers. Shown the lack of marketing in today's special marketing tools for entrepreneurs.

  20. A New Concept of Marketing: The Emotional Marketing

    Directory of Open Access Journals (Sweden)

    Domenico Consoli

    2010-03-01

    Full Text Available Nowadays, in the marketing area, a new concept of marketing is emerging: the emotional marketing. The emotional marketing studies how to arouse emotions in people to induce them to buy that particular produc/service. Recent studies shown how purchasing choices and decisions are the result of a careful analysis of rational and emotional aspects. Psychological literature recognizes that the emotional conditions influence every stage of decision-making in purchasing process.Emotions play a key role in any kind of social or business decision. The emotions are manifested in verbal, facial and textual expressions. People when speak, interact and write, convey emotions.Keywords: emotions, emotional marketing, emotional brand, emotional intelligence,emotions measurement.

  1. A CLASSIC FRAMEWORK OF ONLINE MARKETING TOOLS

    Directory of Open Access Journals (Sweden)

    Popa Adela Laura

    2015-07-01

    Full Text Available The present paper starts from the assumption that there is a tendency, especially among practitioners, to largely overlap concepts of online marketing and online advertising, thus considering that most online marketing tools aim at the aspect of value communication and promotion. This observation prompted us to try to delineate the categories of online marketing tools according to the traditional areas of marketing activity. Therefore, the paper aims to present the online marketing tools based on a different vision than the literature identified so far. Thus, it was intended to group the online marketing tools on the key components of the marketing activity and the presentation, for each, of certain software tools that support that. The way in which the analysis of online marketing tools was addressed is new and could be useful for defining a structured vision on the field. The paper aims both to analyze concepts specific to online marketing, and especially to carry out a delineation of categories of online marketing tools based on the key areas of marketing such as value creation, value delivery, value communication / promotion, customer relationship management and marketing research. To achieve the goal set for this paper we considered useful to address the issue from a dual perspective: from the perspective of the academic literature - books, studies found in scientific databases - which deal with the topic of online marketing and online marketing tools; and from the perspective of practitioners - studies posted on the Internet by the specialists in the field, respectively the analysis of websites of companies providing online marketing services. The intention was to combine the vision specific to theorists to that of practitioners in tackling the field specific to online marketing and online marketing tools. In order to synthesize the information presented in this paper, we also conducted a visual representation of the categories of online

  2. Market Structure and Market Access

    OpenAIRE

    Joseph Francois; Ian Wooton

    2008-01-01

    The authors examine an issue at the nexus of domestic competition policy and international trade, the interaction between goods trade and market power in domestic trade and distribution sectors. Theory suggests a set of linkages between service-sector competition and goods trade supported by econometrics involving imports of 22 OECD countries compared with 69 exporters. Competition in serv...

  3. Social marketing: issues for consideration.

    Science.gov (United States)

    Novelli, W D

    1983-01-01

    Few social organizations have been able to incorporate all the essential components of successful marketing, namely, a customer oriented perspective, careful product development, segmented targets and programs, and an interative process of analysis, planning, implementation, and replanning. The lack of resources is part of the problem of moving forward into comprehensive social marketing. Social organizations may use marketing's 4 "Ps" -- product, price, promotion, and place, but often they must also contend with low visibility, lamentable budgets, little research, and lack of continuity. Several general problems confront marketing planners who try to transfer marketing approaches used to sell toothpaste and laundry detergent to promote concepts like family planning, smoking cessation, and nutrition. It has not been possible simply to apply commercial techniques for market analysis and segmentation or product, price, channel, and communication strategy and implementation to social programs. Evaluating program effectiveness is another area where commercial methods fail to readily apply. Contraceptive social marketing programs can point to quantifiable success measures of units sold and revenue received, but generally social marketers must gauge their longterm program objectives such as reduced fertility rates according to intermediary measures such as knowledge change or reported behavior. Currently, organizational design is being studied by several contraceptive social marketing programs. Trained marketing managers in key positions, a systematic marketing planning process, and careful monitoring and control are key program success ingredients that frequently are missing in social agencies where marketing activities and functions may not be fully understood. Many social organizations have established communication functions, but they are not conducive to the broader role that marketing must play if any significant impact is to result. Additionally, in the absence of

  4. SOCIAL MARKETING : A NEW APPROACH IN MENTAL HEALTH RESEARCH

    OpenAIRE

    Tiwari, S.C.

    1998-01-01

    Social marketing has a proven role in marketing and many manufacturing establishments/ organizations have been marketing their products incorporating social marketing research. Social marketing has its root in the ground fact that the perceptions and expectations of the consumers are important in influencing buying behaviour. The principles of social marketing, therefore, have been extensively utilized in the areas of consumer products. These are also used in several other fields for modifyin...

  5. Importance of marketing activities in a company : the management perspective

    OpenAIRE

    Urbonavičius, Sigitas; Dikčius, Vytautas

    2008-01-01

    The article analyses how managers of companies see the importance of the overall marketing function as the importance of certain types of marketing activities. These types include typical areas of 4 Ps as well as marketing planning and marketing research activities. The research is based on a survey of 205 managers of primarily manufacturing and trading companies that operate in Lithuania. Managers evaluated marketing planning and distribution as the most important marketing functions, while ...

  6. TOURIST DESTINATION MARKETING RADAUTI

    Directory of Open Access Journals (Sweden)

    Liliana HÎNCU

    2016-12-01

    Full Text Available Tourism is a dynamic phenomenon, which is in continuous change. The tourism market is in constant transformation due to competition and growing. Tourist destinations, is facing many challenges in order to enter and remain on the market. Thus tourist destination is a well-defined service which is an assembly designed to meet tourists. The marketing mix includes the following elements: product, price, distribution, promotion. Tourists come to this area because of monasteries, some of which are included in UNESCO and are recognized nationally and internationally. Thus Romanian tourists choose this tourist destination just for a weekend. To prolong the stay of both foreigners and Romanians, as well as to attract a large number of tourists is necessary to develop tourism products type tours: 5-6 days for visiting the tourist area of Radauti. These products must contain an offer as varied and diverse, so every day contain different activities and be adjusted, for example by age segments. Linked pricing policy usually access tariffs are differentiated between Romanian and foreign tourists, being lower in the first category. Travel agencies prefer to organize package tours on request only devise some that distribute them internally and externally. There are initiatives to promote tourism area Radauti, due to the high attractiveness among destinations in Romania. Thus, this must be considered a tourist destination tourism brand renowned nationally and internationally.

  7. A Short Review on the Trend of Mobile Marketing Studies

    OpenAIRE

    Mohammad Ismail; Razli Che Razak

    2011-01-01

    The purpose of this paper is to elucidate the major classification of the research in mobile marketing. It provides the trend and common approach in mobile marketing research. The paper aims to highlight the significant area in mobile marketing research and the needs for further understanding of the mobile marketing definition and its phenomenon. This paper has significant implications in terms of understanding the classification and the mobile marketing focusing area. This is a general revie...

  8. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    The drought in southwest China casts an ominous shadow over the prospects of many listed power and chemical companies suffering from the disaster.Taiwan’s economy is expected to draw strength from a shopping spree by mainland businessmen starting in April.In an effort to take heat out of the burning hot real estate sector,China is forcing 78 centrally administered state-owned enterprises out of the property market.Air China gains control of Shenzhen Airlines in a move to enhance its market presence in Guangdong Province.China Unicom reports slim profits due to rising 3G network spending.Alibaba.com,the country’s largest e-commerce website,taps the booming small and medium-sized enterprise sector of Brazil.

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    According to November economic figures, the Chinese economy is on track for recovery on all fronts. The logistics industry recoups its strength, though woes on the trade front require more time to fully recover. By partly withdrawing tax incentives for prospective real estate and auto buyers, China aims to calm the bubbling markets. Auto behemoth General Motors forges a joint venture with Shanghai Automotive Industry Corp. Group to maneuver into the emerging Indian auto market. Canadian handset maker RIM launches a version of the BlackBerry that supports the TD network of China Mobile for millions of individual users in China. Siemens makes a push into green business in China with a 2-billion-yuan ($293 million) sale.

  10. Risk Marketing

    OpenAIRE

    Boutang , Jérôme; De Lara , Michel

    2016-01-01

    In a modern world increasingly perceived as uncertain, the mere purchase of a household cleaning product, or a seemingly harmless bottle of milk, conveys interrogations about potential hazards, from environmental to health impacts. The main purpose of this article is to suggest that risk could be considered as one of the major dimensions of choice for a wide range of concerns and markets, alongside aspiration/satisfaction, and tackled efficiently by mobilizing the recent findings of cognitive...

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT: The Chinese central bank raised the interest rate for the fifth time this year but this had little impact on the property and stock mar- kets. Foreign direct investment and fixed asset investment saw moderate increases in the first eight months, partly because of the government’s tightening policies. Gold futures will be traded on the market. Online traders are now required to acquire business licenses from regulative bodies.

  12. Auto Market

    Institute of Scientific and Technical Information of China (English)

    2001-01-01

    <正> Editor’s notes: the "online investigation of the updated condition of auto market in China", organized by BAGAE together with 7 websites, ended recently. The participants were from 32 provinces, cities and autonomous regions throughout China. Diplomas of the 4,657 participants were generally high, of which college or/over accounted for 80.7%; the participants were mainly middle-aged and young people in which 92.1% were below 40 years old.

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    By expanding yuan settlement in cross-border trade andallowing cross-border direct investment in the yuan, China aims to pushforward the internationalization of its currency. House prices are still holding up inChina, but property developers are under increasing pressures. China’s goldmarket bursts with vitality as investors seek safety amid soaringinflation. The automaker BYD faces serious headwinds due to a plunge insales. The telecom giant China Mobile faces slower growth in its customerbase due to cutthroat market competition.

  14. Understanding digital marketing basics and actions

    OpenAIRE

    Piñeiro Otero, Teresa; Martínez Rolán, Luis Xabier

    2016-01-01

    This chapter provides a technical outline of the basics of online mar- keting. The outline includes an introduction to digital marketing and strategic planning and development. Our contribution offers theoretical and practical insights relative to this growing marketing area, with information on the main areas for which online marketing is particularly suited: (1) the E-commerce section explores different business models and what techniques are used for their development; (2) Web Search Marke...

  15. Academic Marketing

    Directory of Open Access Journals (Sweden)

    Ecaterina Daniela ZECA

    2017-06-01

    Full Text Available Academic Marketing is an investment in a future dominated by The Forth Industrial Revolution and Globalization and not an expense. This aspect will basically alter our way to teach and to learn. In its dimensions, arguably changes will be like anything we has seen before. We try to assess how will be all unfold but, anyway, academic field response at this challenge should be integrated and comprehensive, involving all stakeholders both public and private sectors, because these changes herald upheaval of whole organizations. The educational service is a special one, delivered today but with effects in the future, the future of the individual, the future of generation, the future of nations. The educational service policy adapted to the requirements of time, brings to the front the opportunity of academic marketing. To analyze demand in a professional way, to measure trends and correlated university programs with the forecast demand for jobs, it is the subject. In the case of academic education, we are talking also about cost, distribution and promotion policies, but being a special service we also discuss about ethic boundaries. This work is an open chapter focusing studies on academic megamarketing, the work keeping up with the pace of change, students enrolment mobility, overtakes job market, and an imposed win-win-win formula, applied for students, local community and academic field.

  16. Market Structure and Competitive Strategy in Market Square

    Institute of Scientific and Technical Information of China (English)

    PENG Juanjuan

    2007-01-01

    Market Square shopping center contains several restaurants and cafés providing a diverse range of Asian foods and delicacies and this area is known by locals and Griffith University students as a great location for 'eating out'. Then, what is the market structure in this shopping mall and what kind of competitive strategies should be used to maximize profits according to the characteristics in this shopping center?

  17. Nordic Market report 2010. Development in the Nordic Electricity Market

    Energy Technology Data Exchange (ETDEWEB)

    2010-07-15

    The Nordic region is characterized by a unique mix of generation sources, with a very high share of hydropower. Hydropower accounts for virtually all of the Norwegian and nearly half of the Swedish generation capacity, making the level of precipitation vital when calculating and analysing potential generation levels. Climatic conditions such as, significantly colder winters than any other European country also influence consumption in the Nordic region, as many households are electrically heated. Overall electricity consumption in the Nordic region in 2009 was marked by decreasing consumption in every market - from a decrease of 1,5% in Denmark to a decrease of 5,5% in Finland. The Nordic transmission grid connects almost the entire region into one synchronous power system enabling increased security of supply as well as a more efficient use of the generation capacity, but congestion occurs. Congestions between the Nord Pool bidding areas are handled through market splitting, while internal congestions in general are handled through counter trade or by reducing interconnector capacity at the bidding area borders. The key future challenge for transmission network operations both in the Nordic area, and as well on the European level will be to facilitate the functioning of the pan-European wholesale electricity markets. The Nordic wholesale power market is well functioning. The volume traded at Nord Pool in 2009 was about the same share of total consumption as that of 2008. Although trading at Nord Pool is voluntary, significantly more power is traded on the power exchange than bilaterally. During 2009 average spot prices at Nord Pool were lower than prices in 2008 due to both lower demand and generation costs for thermal power plants for most of 2009. The Nordic retail markets are essentially four separate markets, influenced by national differences, but work on integration has started. Throughout 2009 retail prices in the Nordic region were lower than in 2008

  18. From physical marketing to web marketing

    OpenAIRE

    Constantinides, Efthymios

    2002-01-01

    Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the marketing mix when applied in online environments namely the role of the Ps in a virtual commercial setting and the lack of any strategic elements in the model. Identifies the critical fac...

  19. Does Online Marketing Truly Replace Traditional Marketing?

    OpenAIRE

    Gunawan, Emilia Margareth

    2013-01-01

    This review explains the way how online marketing has been replacing traditional marketing in terms of marketing mix. This replacement might happen, because online marketing can give advantages, i.e., offering on-time delivery, increasing effectiveness of two way interactions between buyer and seller, and creating online communities (Szmigin, et al, 2005). The transition of atoms to bits format reflects that tangible products in traditional marketing is being digitalized. The marketing strate...

  20. Efficient Market Hypothesis: Some Evidences from Emerging European Forex Markets

    Directory of Open Access Journals (Sweden)

    Anoop S Kumar

    2014-06-01

    Full Text Available This study attempts to analyze the presence of weak form efficiency in the forex markets of a set of select European emerging markets namely Bulgaria, Croatia, Czech Republic, Hungary Poland, Romania, Russia, Slovakia and Slovenia using the monthly NEER data ranging from jan-1994 to Dec-2013. We employ a two step comprehensive methodology where in the first place we test for weak form efficiency using a family of individual and joint variance ratio tests. The results show that while the markets of Croatia, Czech Republic and Bulgaria may be weak form efficient at a shorter lag, the other six markets are not informationally efficient. In the next stage, we estimate a measure of relative efficiency to show the extent to which a market is weak-form inefficient. From the results, it is found that the forex markets of Croatia, Czech Republic and Bulgaria are least weak form inefficient compared to others. The findings of the study are of relevance as it shows that even after roughly two decades of free market economic policies, majority of the forex markets in the area remains informationally inefficient.

  1. 7 CFR 948.50 - Area committees.

    Science.gov (United States)

    2010-01-01

    ...' cooperative marketing associations. (c) Area No. 3: Five Producers and four handlers selected as follows... Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Marketing Agreements... forth in this section or as reestablished by § 948.53. (a) Area No. 1 (Western Slope): Four producers...

  2. Dark Tourism and Destination Marketing

    OpenAIRE

    Jahnke, Daniela

    2013-01-01

    This thesis is about the dark tourism and destination marketing. The aim of the thesis is to display how these two terms can be combined. The term dark tourism is a relatively new research area; therefore the thesis will provide an outlook of the current situation of dark tourism. It starts with the beginning of dark tourism and continuous to the managerial aspects of dark tourism sites. The second part of the theoretical background is about destination marketing. It provides an overvie...

  3. The emergent natural gas markets

    International Nuclear Information System (INIS)

    Dewert, F.; Meeder, J.

    1998-01-01

    A 30% increase of natural gas consumption worldwide is expected to occur since the year 2010. This development will concern countries located outside the traditional markets, in particular in central and eastern Europe, Asia, Africa and south America. This paper summarizes the talks given by the different representatives of these regions who explain the expected evolutions of the natural gas market in these areas: reserves, production, consumption, demand, competition with other energy sources, financial aspects.. (J.S.)

  4. Marketing and population problems.

    Science.gov (United States)

    Farley, J U; Leavitt, H J

    1971-07-01

    There are many elements in population programs that are more familiar to marketing men than to some population experts. Advertising is essential to reach the target population, and advertising evaluation techniques (e.g., surrogate indexes or audience measures) might be useful for evaluating both population information activities and the import of the entire program. Fundamental research on basid demand for fertility control is needed and a marketer's experience with planning and evaluating test markets can be useful in assessing potential selling targets and evaluating alternative promotional and distributional strategies. Special family planning clinics have certain disadvantages: expensive and scarce personnel are needed; red tape may be present; the network is based on the assumption that the client is willing to travel relatively great distances repeatedly; and clinics lack anonymity which may scare potential acceptors away. Most developing cultures have an intensively functioning distribution structure which delivers basic commodities to the most remote areas, providing relatively anonymous outlets that are physically close to the customs. Materials requiring a prescription might be distributed in exchange for script issued at and ultimately redeemed by clinics, this requiring only an occasional visit to a clinic. Mail-order service can be used to supplement a clinic's distribution of some contraceptives. It should be remembered that population administrators often have an antipathetic view toward business and marketing and "suspect" the profit motive.

  5. Russian oil goes to market

    International Nuclear Information System (INIS)

    Kandelaki, T.L.; Tankayev, R.U.

    1997-01-01

    In 1996, Russia retained its place as the world's third largest producer of oil and gas condensate after Saudi Arabia and the USA. Data are provided on Russia's oil sales to its domestic market, to the former Soviet Union and to the rest of the world. These are accompanied by a commentary on Russia's world-wide market, refining in Russia, transportation costs of crude from the generally remote areas where it is produced and price ranges in the various market segments. (7 tables) (UK)

  6. The oil markets: A vision

    International Nuclear Information System (INIS)

    Miras Salamanca, P.

    2007-01-01

    Although oil markets show high levels of volatility, governments and institutions are much more concern with the problem of security of supply. Fundamental drivers of these markets vary from global questions (such as the balance between world supply and demand or the geopolitical situation), to national and local issues (regulation, industry structure and the cost chain in a given market). Global factors account for the lions share of the final price. Therefore, price variations of oil products tend to be similar in different environment. However, regulators and competition watchdogs should put special attention to supervise smaller areas, where specific problems could occur. (Author)

  7. Assessing restrictiveness of national alcohol marketing policies.

    Science.gov (United States)

    Esser, Marissa B; Jernigan, David H

    2014-01-01

    To develop an approach for monitoring national alcohol marketing policies globally, an area of the World Health Organization's (WHO) Global Alcohol Strategy. Data on restrictiveness of alcohol marketing policies came from the 2002 and 2008 WHO Global Surveys on Alcohol and Health. We included four scales in a sensitivity analysis to determine optimal weights to score countries on their marketing policies and applied the selected scale to assess national marketing policy restrictiveness. Nearly, 36% of countries had no marketing restrictions. The overall restrictiveness levels were not significantly different between 2002 and 2008. The number of countries with strict marketing regulations did not differ across years. This method of monitoring alcohol marketing restrictiveness helps track progress towards implementing WHO'S Global Alcohol Strategy. Findings indicate a consistent lack of restrictive policies over time, making this a priority area for national and global action. © The Author 2014. Medical Council on Alcohol and Oxford University Press. All rights reserved.

  8. Does the market maker stabilize the market?

    Science.gov (United States)

    Zhu, Mei; Chiarella, Carl; He, Xue-Zhong; Wang, Duo

    2009-08-01

    The market maker plays an important role in price formation, but his/her behavior and stabilizing impact on the market are relatively unclear, in particular in speculative markets. This paper develops a financial market model that examines the impact on market stability of the market maker, who acts as both a liquidity provider and an active investor in a market consisting of two types of boundedly rational speculative investors-the fundamentalists and trend followers. We show that the market maker does not necessarily stabilize the market when he/she actively manages the inventory to maximize profits, and that rather the market maker’s impact depends on the behavior of the speculators. Numerical simulations show that the model is able to generate outcomes for asset returns and market inventories that are consistent with empirical findings.

  9. Market efficiency in foreign exchange markets

    Science.gov (United States)

    Oh, Gabjin; Kim, Seunghwan; Eom, Cheoljun

    2007-08-01

    We investigate the relative market efficiency in financial market data, using the approximate entropy(ApEn) method for a quantification of randomness in time series. We used the global foreign exchange market indices for 17 countries during two periods from 1984 to 1998 and from 1999 to 2004 in order to study the efficiency of various foreign exchange markets around the market crisis. We found that on average, the ApEn values for European and North American foreign exchange markets are larger than those for African and Asian ones except Japan. We also found that the ApEn for Asian markets increased significantly after the Asian currency crisis. Our results suggest that the markets with a larger liquidity such as European and North American foreign exchange markets have a higher market efficiency than those with a smaller liquidity such as the African and Asian markets except Japan.

  10. Marketing strategies for vascular practitioners.

    Science.gov (United States)

    Satiani, Anand; Satiani, Bhagwan

    2009-09-01

    A common misconception is that marketing is synonymous with advertising. Marketing by physicians has undergone a transformation from the earlier unacceptable slick sales pitches to a more common sense, tasteful, comprehensive, and well thought out plan to reach potential patients. Marketing is a much broader concept comprising four aspects: product, price, promotion, and place. Marketing activities for a medical practice include not only external but internal tactics. Publicly available resources are available to assist physicians in developing and targeting the plan towards a narrow patient demographic. The marketing process includes: determining objectives, identifying resources, defining target population, honing a message, outlining a media plan, implementing the plan, and finally, evaluating the success or failure of the marketing campaign. A basic knowledge of marketing combined with a common sense approach can yield dividends for those practices that need the service. For surgical practices that exist in heavily populated urban areas with significant competition, a well thought out marketing plan can assist the practice in reaching out to new groups of patients and maintaining the existing patient base.

  11. Building the Technology Toolkit of Marketing Students: The Emerging Technologies in Marketing Initiative

    Science.gov (United States)

    Miller, Fred L.; Mangold, W. Glynn; Roach, Joy; Holmes, Terry

    2013-01-01

    New information technologies are transforming marketing practice, leading to calls for marketing academics to focus their research and teaching more tightly on areas relevant to practitioners. Developments in e-commerce, business geographic information systems (GIS), and social media offer powerful marketing tools to nontechnical users. This paper…

  12. Sufficient Flexibility and Capacity in Electricity Markets with Renewables: A Review of Innovative Market Mechanisms

    DEFF Research Database (Denmark)

    Sekamane, Jonas Khubute; Katz, Jonas; Skytte, Klaus

    2017-01-01

    This review of the literature collects innovative market mechanisms that tend to get overlooked in the discussion of whether unassisted energy-only markets can ensure sufficient capacity or if capacity remuneration mechanisms are required. The paper complements existing literature reviews...... and pinpoints advantageous research areas relating to the market design of electricity systems with high shares of variable renewable energy...

  13. Marketing reporting system

    OpenAIRE

    Hanić Hasan M.

    2004-01-01

    The main components of a developed and good organized marketing information system are: internal reporting system, marketing reporting system, market research system and analytical marketing system. Marketing reporting system provides data and information about changes in business and micro marketing environment. This component of MIS ensures that marketing managers are up-to-date with what is going on, and to be informed about changes in company marketing environment.

  14. Marketing reporting system

    Directory of Open Access Journals (Sweden)

    Hanić Hasan M.

    2004-01-01

    Full Text Available The main components of a developed and good organized marketing information system are: internal reporting system, marketing reporting system, market research system and analytical marketing system. Marketing reporting system provides data and information about changes in business and micro marketing environment. This component of MIS ensures that marketing managers are up-to-date with what is going on, and to be informed about changes in company marketing environment.

  15. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Pork prices in Beijing remained relatively stable despite the swine flu outbreak in Mexico. China’s job market is still in the doldrums with the registered urban jobless rising slightly in the first quarter. The government is preparing to issue the third tranche of its stimulus package. China Minmetals Corp. received approval from the Australian Treasury to buy the assets of Oz Minerals Ltd. There were signs that international hot money has started to leave China. Surveys indicate that new Chinese parents are shunning foreign baby-care products.

  16. Outperforming markets

    DEFF Research Database (Denmark)

    Nielsen, Christian; Rimmel, Gunnar; Yosano, Tadanori

    2015-01-01

    This article studies the effects of disclosure practices of Japanese IPO prospectuses on long-term stock performance and bid-ask spread, as a proxy for cost of capital, after a company is admitted to the stock exchange. A disclosure index methodology is applied to 120 IPO prospectuses from 2003....... Intellectual capital information leads to significantly better long-term performance against a reference portfolio, and is thus important to the capital market. Further, superior disclosure of IC reduces bid-ask spread in the long-term, indicating that such disclosures are important in an IPO setting. Analysts...

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    As illustrated by the current session of the Canton Fair,China’s exports are staging a swift comeback,though uncertainties lie ahead. In its drive toward a more sustainable economy,the country bumps up lending for the western regions and small businesses. Foreign banks are losing ground in China due to a lending spree by local rivals. Online travel agents scramble to pledge the lowest prices for hotels as they tap an over-crowded market. Also under pressure is China Mobile that recorded slower profit growth for the first quarter of the year. China launches an international commodities trading platform in Beijing on April 20.

  18. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT: The Chinese Government, concerned about the stumbling domestic stock markets, has repeatedly emphasized the importance of "maintaining stability." China National Petroleum Corp. reported losses in its oil refinery business during the first half of the year. Domestic consumption, a major pillar of economic growth, rose substantially in June, up 23 percent year on year. Dabao, a well-known Chinese cosmetics brand, was officially acquired by Johnson & Johnson. China now plans to spend more money to help small and medium-sized companies boost employment.

  19. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Economic data for July indicated that pillar forces of the economy remained strong in July.Fixed-asset investment and retail sales are still soaring.Exports are also recouping some strength,growing over 38 percent in July.The CPI went up by 3.3 percent,a reflection of simmering inflationary jitters.House prices in 70 large and medium-sized cities rose 10.3 percent,the slowest pace in half a year.International grain prices head north,and threaten to filter through the Chinese market.

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Controversies proliferate over Chinese automaker Geely’s plan to buy the Swedish car brand Volvo, as analysts discount the prospect over its ability to integrate with the up-scale car manufacturer. China plans a pilot program that equalizes on-grid tariffs for hydro-and coal-fired power. Centrally-administered property developers join the real estate craze to scoop up land in big cities, adding to looming concerns over the property bubble that is waiting to burst. The domestic tourism market continues to gather momentum, offsetting downturns of inbound travel. Digital advertiser Focus Media loses its shine, reporting a painful loss between April and June.

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The Canton Fair, a barometer of the country’s export health, continued to send worrying signals as foreign buyers skimped on orders for Chinese products. The country’s fund managers cashed in on the stock market euphoria of the first quarter. The central state-owned enterprises bounced back from their previous dismal financial situation. China Mobile, the country’s largest mobile service provider, saw slower profit growth in the first quarter. The first domestic auto financing company with no foreign ownership opened in Shanghai.

  2. Targeting the Kids: Insights into the Practice of Marketing Research.

    Science.gov (United States)

    Bezaire, Kimberley

    1999-01-01

    Focuses on business and market research as areas that increasingly affect students and education. Notes that the children's market is big business; that the potential for marketing a wide range of children's products is increasing; and that the types of research being conducted by marketing firms include using schools. (DLH)

  3. Creating value added to customers: Marketing and sales role

    Directory of Open Access Journals (Sweden)

    Damnjanović Vesna

    2006-01-01

    Full Text Available This paper presents the new trends in sales and marketing areas which reshaping markets and changing the way business is done. Marketing and sales management need a well-defined strategy for added value exploration, creation and delivery. The holistic marketing process involves all stakeholders and required them to participate in the value added creation process.

  4. Creating value added to customers: Marketing and sales role

    OpenAIRE

    Damnjanović Vesna; Filipović Vinka

    2006-01-01

    This paper presents the new trends in sales and marketing areas which reshaping markets and changing the way business is done. Marketing and sales management need a well-defined strategy for added value exploration, creation and delivery. The holistic marketing process involves all stakeholders and required them to participate in the value added creation process.

  5. 7 CFR 1131.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1131.86 Section 1131... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE ARIZONA MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1131.86...

  6. 7 CFR 1030.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1030.86 Section 1030... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE UPPER MIDWEST MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1030.86...

  7. 7 CFR 1005.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1005.86 Section 1005... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE APPALACHIAN MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1005.86...

  8. 7 CFR 1007.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1007.86 Section 1007... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE SOUTHEAST MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1007.86...

  9. 7 CFR 1001.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1001.86 Section 1001... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE NORTHEAST MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1001.86...

  10. 7 CFR 1126.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1126.86 Section 1126... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE SOUTHWEST MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1126.86...

  11. 7 CFR 1032.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1032.86 Section 1032... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE CENTRAL MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1032.86...

  12. 7 CFR 1006.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1006.86 Section 1006... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE FLORIDA MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1006.86...

  13. 7 CFR 1124.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1124.86 Section 1124... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE PACIFIC NORTHWEST MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1124.86...

  14. 7 CFR 1033.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1033.86 Section 1033... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE MIDEAST MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1033.86...

  15. Implications of market access on soil and water conservation ...

    African Journals Online (AJOL)

    Market access is one of the motivating mechanisms for farmers to invest in soil and water conservation (SWC). Areas of relatively high agricultural potential but remote from major markets face numerous challenges in marketing their outputs. The objective of this study was to explore the market access determinants of farmer ...

  16. The process of marketing management – between the management marketing activities and the operational marketing

    OpenAIRE

    Luminita Zait

    2009-01-01

    The best known definitions provided to the concept of marketing management, in the last decades of the 21st century have in common – the orientation towards the client and the development of successfull relations with the clients, the substantion and operationalization of the mix of marketing, as the basis of the exchange relation, the involvement of all functional areas inside the organisation in managing relations in order to achieve the long term objectives of the organization – but the ma...

  17. Perfil mercadológico do profissional fonoaudiólogo atuante na área de triagem auditiva escolar Market profile of speech therapist professional working in the area of school hearing screening

    Directory of Open Access Journals (Sweden)

    Kelly Vasconcelos Chaves Martins

    2012-08-01

    Full Text Available OBJETIVO: identificar o perfil mercadológico do profissional fonoaudiólogo atuante na área de triagem auditiva escolar na cidade de Fortaleza, determinando o nível de pós-graduação, faixa salarial do profissional, tempo de atuação, nível de satisfação, jornada de trabalho e vinculo empregatício. MÉTODO: um instrumento de coletas de dados foi aplicado em 6 fonoaudiólogos atuantes na área de triagem auditiva escolar (TAE. Os dados foram submetidos à análise estatística com cruzamento de variáveis. RESULTADOS: observou - se que dos profissionais entrevistados, 6 (100% possuíam especialização e nenhum apresentou mestrado ou doutorado. Destes, 5 (83,3% recebíam de 4 a 6 salários mínimos com carga horária de 30 a 40 horas semanais, com nível de satisfação ótimo. CONCLUSÃO: tal estudo mostrou média salarial de 4 a 6 salários mínimos e jornada de trabalho de 30 a 40 horas, com 4 profissionais contratados e 2 terceirizados. Todos os fonoaudiólogos apresentaram especialização e o nível de satisfação profissional ótimo foi o mais prevalente.PURPOSE: to identify the market profile of speech therapist professional working in the area of school hearing screening in the city of Fortaleza, determining the postgraduate level, the professional wage range, acting time, level of satisfaction, working hours and employment contract. METHOD: an instrument of data collection was applied in six speech therapists working in the area of school hearing screening (SHS. Collected data were statistically analyzed with variable crossing. RESULTS: it was observed that 06 interviewed professionals (100% had specialization courses, presenting no masters or doctorate degrees. Five (83.3% received 4 to 6 minimum wages with 30 to 40 hours per week, with great professional satisfaction. CONCLUSION: this study showed an average wage of 4 to 6 minimum wages and 30 to 40 working hours per week, with 4 contracted professionals and 2 outsourced

  18. The process of marketing management – between the management marketing activities and the operational marketing

    Directory of Open Access Journals (Sweden)

    Luminita Zait

    2009-12-01

    Full Text Available The best known definitions provided to the concept of marketing management, in the last decades of the 21st century have in common – the orientation towards the client and the development of successfull relations with the clients, the substantion and operationalization of the mix of marketing, as the basis of the exchange relation, the involvement of all functional areas inside the organisation in managing relations in order to achieve the long term objectives of the organization – but the main issues are related to four basic activities: - analysis, planning, implementing and controlling marketing activities.

  19. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    Despite chilly headwinds in the international market,Chinese domestic consumption grew a robust 20.8 percent in November year on year,the ninth consecutive month of growth of more than 20 percent.But bad news quickly followed.Industrial value-added output grew merely 5.4 percent in November,the second instance of single-digit growth since 2002.Centrally administered state-owned enterprises(SOEs) saw their profits plunge 26 percent last month.The harsh job environ-ment prompted the government to ensure there would be no layoffs at the SOEs,but salaries may be cut to offset the profit drops.Ping An,the country’s second largest insurer,had huge losses from its investment in the troubled Belgian financial giant Fortis NV.The Chinese currency took its first step into the international market as the central banks of China and South Korea signed a bilateral currency-swap agreement.

  20. Evolution of electricity markets: Does sequencing matter?

    International Nuclear Information System (INIS)

    Neuhoff, K.; Newbery, D.

    2005-01-01

    This paper addresses three questions that are relevant to integrating different regional transmission areas. Market integration normally increases the number of competitors and should therefore reduce prices but the first section shows that prices could rise when the number of generators initially increases. Regulatory effort will also be affected by market integration. If the number of generators in either market is low, then our analysis suggests that the outcome depends on whether the regulators act independently or coordinate. Finally, if markets are gradually combined into larger units, the choice of transmission allocation (coordinated auctions or market coupling) will affect the prospects of making further gains and hence could lead to incomplete reform. (author)

  1. RELATIONSHIP MARKETING STRATEGIES FOR SERVICE FIRMS

    Directory of Open Access Journals (Sweden)

    Claudia Ioana CIOBANU

    2016-12-01

    Full Text Available In the last two decades, relationship marketing has been a topic of interest for practitioners and researchers who analyze this area. During this period, the development of sustainable business relations represented a strategic priority. From this perspective, relationship marketing is a tool for managers who need to create new organizational structures. The implementing of relationship marketing activities is performed both inside and outside the organization. This article presents the evolution of the concept of relationship marketing in marketing theory and practice from the perspective of intensification of relations between clients and businesses and thus the requirements imposed by the new business environment.

  2. World nuclear fuel market. Seventeenth annual meeting

    International Nuclear Information System (INIS)

    Anon.

    1990-01-01

    The papers presented at the seventeenth World Nuclear Fuels Market meeting are cataloged individually. This volume includes information on the following areas of interest: historical and current aspects of the uranium and plutonium market with respect to supply and demand, pricing, spot market purchasing, and other market phenomena; impact of reprocessing and recycling uranium, plutonium, and mixed oxide fuels; role of individual countries in the market: Hungary, Germany, the Soviet Union, Czechoslovakia, France, and the US; the impact of public opinion and radioactive waste management on the nuclear industry, and a debate regarding long term versus short term contracting by electric utilities for uranium and enrichment services

  3. Brand Marketing Model on Social Networks

    Directory of Open Access Journals (Sweden)

    Jolita Jezukevičiūtė

    2014-04-01

    Full Text Available The paper analyzes the brand and its marketing solutions onsocial networks. This analysis led to the creation of improvedbrand marketing model on social networks, which will contributeto the rapid and cheap organization brand recognition, increasecompetitive advantage and enhance consumer loyalty. Therefore,the brand and a variety of social networks are becoming a hotresearch area for brand marketing model on social networks.The world‘s most successful brand marketing models exploratoryanalysis of a single case study revealed a brand marketingsocial networking tools that affect consumers the most. Basedon information analysis and methodological studies, develop abrand marketing model on social networks.

  4. Experimental Research in Marketing

    Directory of Open Access Journals (Sweden)

    Jose Mauro Hernandez

    2014-05-01

    Full Text Available Considering the growing number of scientific studies published in the marketing field and the development of unique theories of the area (Hunt, 2010, using experimental designs seems increasingly appropriate to investigate marketing phenomena. This article aims to discuss the main elements in conducting experimental studies and also to stimulate researchers to adopt this research method. Several international journals (e.g., JCR, JCP, JMR, JR, JBR have been publishing articles based on experiments that not only demonstrate a relationship between two events, but also elucidate how they occur by means of mediation and moderation analyses. This article intents to be a roadmap for novice researchers on how to conduct experiments and to offer new perspectives in experimental research for experienced researchers.  

  5. Potato market in Ukraine

    Directory of Open Access Journals (Sweden)

    С. І. Мельник

    2017-06-01

    Full Text Available Purpose. To study Ukrainian potato market at the current stage of the development and determine its future prospects. Results. The features of Ukrainian potato market were determined. Production is almost fully provided by private households, meeting the needs of the domestic market. Main regions with the highest gross output and production of potatoes were defined. Ukraine is one of the major potato producing countries in the world. Today our country is not a key supplier or importer of this product because of the low export orientation of the industry, its technological backwardness, limited product range and the large number of small producers. Ukraine exports potato mainly to CIS countries, the highest share of potato import comes from the European Union. Now there are only a few large manufacturing companies in the market, which can be classified as industrial. Most potato varieties, officially permitted for dissemination in Ukraine, are classified as table ones and recommended for cultivation in the Forest-Steppe and Polissia zones. Achievements of the industry include the development of such very popular and promising trend as organic potato growing, which area in our country is one of the largest in the world. Conclusions. Potato produced in Ukraine is used for human consumption, animal feeding, planting and processing, its volumes are relatively stable. Large-scale industrial production of potato is not widely practiced because of low wholesale prices and high labor intensity of the cultivation process. During next few years, in view of current trends, production of potato and severe limitations of the domestic market for foreign operations will remain unchanged. A shift in emphasis in the product range – from fresh potato to processed food products should be a prospect for domestic industrial producers to improve their position in Ukraine and abroad.

  6. Emerging Market Firms’ Acquisitions in Advanced Markets

    DEFF Research Database (Denmark)

    Stucchi, Tamara

    2012-01-01

    markets. These antecedents can influence emerging market firms’ capacities to absorb or exploit technological and/or marketing advantages in advanced markets. In order to be successful, emerging market firms have to undertake those upmarket acquisitions that best “fit” their antecedents. Four mutually......This study draws upon the resource-based view and the institution-based view of the firm to provide a comprehensive overview of how different resource-, institution- and industry-based antecedents affect the motivations guiding the acquisitions that emerging market firms undertake in advanced...... exclusive acquisition strategies are derived, which are then illustrated using examples of Indian firms’ acquisitions in advanced markets....

  7. Food Marketing Technology and Contingency Market Valuation

    OpenAIRE

    Garth J. Holloway; Anthony C. Zwart

    1993-01-01

    Marketing activities are introduced into a rational expectations model of the food marketing system. The model is used to evaluate effects of alternative marketing technologies on the distribution of the benefits of contingency markets in agriculture. Benefits depend on two parameters: the cost share of farm inputs and the elasticity of substitution between farm and nonfarm inputs in food marketing. Over a broad spectrum of technologies, consumers are likely to be the net beneficiaries and fa...

  8. Relationship Marketing in Legal Services Marketing Strategy

    OpenAIRE

    Audronė Androšiūnaitė; Borisas Melnikas

    2013-01-01

    The article defines the concept of professional services and evaluates the extent, to which legal services could be understood as professional services. In addition, literature analysis in the relationship marketing is presented as well as conclusions on the method for the use of relationship marketing in the development of legal services marketing strategy. Strategies of professional services marketing are completely different from other services marketing because of relations with current c...

  9. THE FINANCIAL CRISIS AND THE EMERGING MARKETS

    Directory of Open Access Journals (Sweden)

    LORENA POPESCU DUDUIALĂ

    2014-06-01

    Full Text Available The emerging markets emerge and develop in the larger context of the international financial market development "is a consequence of the needs expressed by investors and those who wish to place their financial capital." Thus, to achieve a certain level of saturation economic zones and the lack of attractiveness of gains obtainable in certain markets determine the migration of capital to areas that are or may become interesting in terms of the gains that are achieved by investing in these areas in conjunction minimizing market risk assumed.

  10. Marketized philanthropy

    DEFF Research Database (Denmark)

    Bajde, Domen

    2013-01-01

    attention has been devoted to the ways in which the newly emergent philanthropic ideologies and practices are ‘marketed’ to and adopted by the broader audience of philanthropic givers. In response, we explore the ideological elements that make lending through Kiva, an emergent microfinance charity......As the impact of market actors and their doctrines on philanthropy gradually increases, the debate between the proponents and the critics of ‘marketization’ of philanthropy intensifies. Curiously, the debate has largely centred on ‘philanthrocapitalists’ and philanthropic professionals, while less......, meaningful to its creators and supporters. A combination of interpretive methods is used to outline Kiva’s ideology of entrepreneurial philanthropy. This utopian ideology is found to legitimize ‘marketized’ philanthropic practices by invoking alternative conceptions of poverty, social progress...

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    TO THE POINT: Expectations are high for China’s online advertising market after a successful ad year in 2009. Thermal power generators are feeling the chill of snow storms that are causing coal prices to increase.Small steel makers have come under financial pressures as the demands for their steel bars diminish. The overall manufacturing sector has maintained an upward momentum, as evidenced by surges of purchasing managers’index. The National Energy Administration issued a report detailing the energy composition of the country at the end of 2009. China’s top consumer-to-consumer auction site, Taobao.com, entered an agreement with Hunan Satellite Television Station in an effort to diversify its online shopping busi-ness. A report from China Export & Credit Insurance Corp. cautions of asecond economic down turn in Europe and sub-Saharan Africa.

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Price hikes in cooking oil fuel worries over inflation and the dominance of foreign gurus over the country’s grain markets. With an explosion of box office successes, leading Chinese movie studios gear up for share floats to support expansion. Exports in November showed signs of bottoming out as the sector prepares for a more prosperous year in 2010. Despite its reputation as a nation of savers, China’s online consumption is burning hot as consumers enjoy the comfort of shopping from home. The aviation industry basks in the glow of the strong economic recovery as airlines transport a soaring number of passengers. Chinese companies press ahead with outbound mergers and acquisitions while overseas strategic investors remained relatively inactive in China.

  13. MARKETING INFORMACIJA

    OpenAIRE

    Mecanović, Ivan

    1991-01-01

    Informacija se sve više pojavljuje kao roba na tržištu. Bez obzira ima li ona status medijske vijesti, ili informacije, koja se dobiva iz informatičkog sistema, informacija se proizvodi; sortira, čuva i lansira, te na taj način postaje proizvod, koji ima svoju cijenu koštanja, kao i svoju prodajnu cijenu, svoje potrošače i svoje tržište. Zbog toga je potrebno stvarati i marketing informacija. No, informacija je specifična roba osobne potrošnje. Korištenjem, ili spoznajnošču informacije od poj...

  14. Profitable marketing: marketing for non marketing managers. Ceuta Healthcare

    OpenAIRE

    Kilburn, David

    2005-01-01

    This workshop was conducted with 20 Managers from Ceuta Healthcare to raise their awareness of the power of marketing and give them a set of marketing tools to improve the success rate of their business development activities

  15. The Marketing Concept

    OpenAIRE

    G. Nazan Gunay

    2001-01-01

    Since the term "Market Orientation" is recognised as the critical factor in business success there has been an overwhelming increase in research issues linking market orientation with company performance. The term market orientation has been employed by scholars to indicate the implementation of the marketing concept. In order to understand market orientation, one believes that there is a need to recall what the marketing concept is. Therefore, this study reviews the "marketing concept" as a ...

  16. Social Guerilla marketing

    OpenAIRE

    Hejkalová, Tereza

    2011-01-01

    The diploma thesis deals with the social guerrilla marketing and its aim is to analyze the social guerrilla campaigns and to evaluate the suitability of the guerilla marketing for the social issues. The theoretical part describes marketing communications, new trends in communication, including guerrilla marketing, and also social marketing and social guerrilla marketing. The practical part includes the market research of guerrilla campaigns. The chosen campaigns are introduced and afterwards ...

  17. Marketing Auditing Services

    OpenAIRE

    Tuomivirta, Olga

    2009-01-01

    The study is done as a part of a bachelor’s study in Marketing at Laurea University of Applied Sciences. Marketing as a science appeared more than 50 years ago and is still developing. The purpose of the thesis work is to collect knowledge via marketing research, to understand how marketing is implemented by the case company–provider and compare the result to professional services marketing theory. Marketing professional services is difficult because services differ from goods. Marketing ...

  18. ECONOMIC ANALYSIS ON MARKET POTENTIAL OF ETHIOPIAN RURAL MARKET

    Directory of Open Access Journals (Sweden)

    Shiferaw-Mitiku T.

    2014-08-01

    this vital area of development, to respond the call of the untapped Ethiopian Rural Market.

  19. Marketing in the Emerging Markets of Islamic Countries

    DEFF Research Database (Denmark)

    Marinov, Marin Alexandrov

    Among the limited publications on marketing in emerging markets this book focuses on regional specifics of Islamic Countries and the appropriate approaches for reaching their markets with effective and efficient marketing strategies. Marketing in the Emerging Markets of Islamic Countries...

  20. Tailoring hospital marketing efforts to physicians' needs.

    Science.gov (United States)

    Mackay, J M; Lamb, C W

    1988-12-01

    Marketing has become widely recognized as an important component of hospital management (Kotler and Clarke 1987; Ludke, Curry, and Saywell 1983). Physicians are becoming recognized as an important target market that warrants more marketing attention than it has received in the past (Super 1987; Wotruba, Haas, and Hartman 1982). Some experts predict that hospitals will begin focusing more marketing attention on physicians and less on consumers (Super 1986). Much of this attention is likely to take the form of practice management assistance, such as computer-based information system support or consulting services. The survey results reported here are illustrative only of how one hospital addressed the problem of physician need assessment. Other potential target markets include physicians who admit patients only to competitor hospitals and physicians who admit to multiple hospitals. The market might be segmented by individual versus group practice, area of specialization, or possibly even physician practice life cycle stage (Wotruba, Haas, and Hartman 1982). The questions included on the survey and the survey format are likely to be situation-specific. The key is the process, not the procedure. It is important for hospital marketers to recognize that practice management assistance needs will vary among markets (Jensen 1987). Therefore, hospitals must carefully identify their target physician market(s) and survey them about their specific needs before developing and implementing new physician marketing programs. Only then can they be reasonably confident that their marketing programs match their customers' needs.

  1. Marketing in nursing organizations.

    Science.gov (United States)

    Chambers, S B

    1989-05-01

    The purpose of chapter 3 is to provide a conceptual framework for understanding marketing. Although it is often considered to be, marketing is not really a new activity for nursing organizations. What is perhaps new to most nursing organizations is the conduct of marketing activities as a series of interrelated events that are part of a strategic marketing process. The increasingly volatile nursing environment requires a comprehensive approach to marketing. This chapter presents definitions of marketing, the marketing mix, the characteristics of nonprofit marketing, the relationship of strategic planning and strategic marketing, portfolio analysis, and a detailed description of the strategic marketing process. While this chapter focuses on marketing concepts, essential components, and presentation of the strategic marketing process, chapter 4 presents specific methods and techniques for implementing the strategic marketing process.

  2. Market power and storage in electricity markets

    International Nuclear Information System (INIS)

    Skaar, Jostein

    2004-05-01

    Market power in liberalised electricity markets dominated by hydropower is analyzed in four chapters. The existing literature on competition in hydropower markets is briefly presented and examined. Chapter 1 discusses the effects of market power in the context of acquisitions in a situation where transmission capacity is constrained. Chapter 2 and 3 elaborate on the issue of competition and market power when water inflow is uncertain, and finally Chapter 4 focuses on the supply function equilibrium model in the context of a hydropower market

  3. Adaptive Measures for the Factors Affecting Marketing of Coffee ...

    African Journals Online (AJOL)

    Adaptive Measures for the Factors Affecting Marketing of Coffee ( Coffea robusta ... of coffee in the study area was poor pricing and marketing systems; this is as a ... of quality control and relevant information on improved coffee technologies.

  4. Fresh fish (Clarias gariepinus) marketing system in major towns of ...

    African Journals Online (AJOL)

    IJAAAR

    The study showed that women (85%) formed the highest number of fish traders in Ibarapa zone, women of age ... Marketing system is one of the main .... study area that marketing is a business activity ... important factor in the performance and.

  5. Determinants of net return among fish marketers in Port Harcourt ...

    African Journals Online (AJOL)

    Determinants of net return among fish marketers in Port Harcourt Local Government Area Of Rivers State, Nigeria. ... The challenges fish marketers in Rivers State encounter while performing their ... EMAIL FULL TEXT EMAIL FULL TEXT

  6. Enhancing rural economies: women in groundnut marketing in the ...

    African Journals Online (AJOL)

    Enhancing rural economies: women in groundnut marketing in the Bolgatanga area. ... The findings were that lack of credit support, transport limitations, inefficient groundnut marketing channels and systems, ... AJOL African Journals Online.

  7. The new age of tobacco marketing: Imagery on social media

    OpenAIRE

    Lesley James; Harsha Kasi Vishwanathan

    2018-01-01

    Background While many areas of tobacco marketing have been restricted, the rise of digital and social media has presented an opportunity for new marketing avenues. This study looked at celebrity social media culture and its contribution to tobacco marketing. Objectives: - Assess the prevalence of such marketing. - Assess who is being targeted, which audience segments. - Determine what types of tobacco products are being marketed. - Analyze themes or frames used to make these products ...

  8. Marketing analysis of a maternity service by a consumer.

    Science.gov (United States)

    Crowley-Murphy, M

    1996-07-01

    Marketing analysis is a means of identifying consumer satisfaction, thus providing a means of exploiting weaknesses in competitors. As part of a graduate midwifery programme a small study was undertaken analysing marketing activities used by one competitor provider of maternity care services. The Marketing mix, Ansoff matrix and Gap analysis were the marketing tools used. Recommendations to midwifery service providers suggest using market research to identify consumer expectations and explore areas of both satisfaction and dissatisfaction.

  9. The Foreign Investment Risks of Chinese B Share Market

    OpenAIRE

    JIANG, MINCHANG

    2014-01-01

    The objective of this dissertation is to investigate and analyse the risks existing in Chinese B share market for foreign investment. Based on the brief history of B share market as well as background information such as characteristics of Chinese stock exchange, several areas of risks are identified as: macroeconomic risks, stock volatility and return including cross-impacts among market segmentations and different countries’ markets, financial market and currency risks, and finally the poli...

  10. Innovative Marketing by Argyle

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The Chinese hotel industry is increasingly integrating into the international market,and marketing awareness has developed quickly in China.Successful marketing can ensure a hotel maintains a competitive edge.The marketing strategy by Argyle Management Group (Australia) focuses on consumer demand and market demand.This innovative strategy has kept the group in an invincible position amid fierce competition.

  11. Integration of liberalised energy market

    International Nuclear Information System (INIS)

    Klinge Jacobsen, H.; Fristrup, P.; Munksgaard, J.; Pade, L.L.; Henriksen, T.C.

    2004-03-01

    The markets for electricity, natural gas and district heating are inter-linked both with respect to the energy flows and with respect to ownership of supply sources and infrastructure. The extent and the possible consequences of these linkages are examined in this report. The options for public interventions in these markets are analysed to compare instruments with respect to their ability to provide the necessary incentives for an efficient functioning of the liberalised markets. Aspects of retail markets with households facing multi-product distribution companies and aspects of the production of combined heat and power based on natural gas has been covered. This project identifies some important aspects related to final consumers and the interaction of markets with different types of regulation and scope for liberalisation. From a Danish perspective the district heat market and the dependence on market conditions for natural gas is a specific concern. Consumer concerns also relate to the creation of multi-product energy distribution companies that are privately owned and possibly controlled by foreign interests. Such companies might use bundled sales of energy products to extent their dominant position in one market e.g. a regulated heat market to a market with considerable competition (electricity). Bundled sales would not necessarily result in a loss for the consumer due to economies of scope in supplying energy products. However, the regulatory authorities responsible for district heat prices will have a more complicated job in surveying the bundled price setting. Integration of activities within natural gas distribution and CHP production has been analysed with respect to incentives and welfare implications. Results of the project point to critical market conditions and identify areas of concern for regulatory policies. The analysis shows that there is a large welfare loss associated with having monopolies in both natural gas supplies and the CHP production

  12. Perfil mercadológico do fonoaudiólogo atuante na área de Audiologia Clínica Market profile of speech and language therapist in the area of Audiology Clinic

    Directory of Open Access Journals (Sweden)

    Cleiciane Martins Braga

    2012-01-01

    Full Text Available OBJETIVO: investigar o perfil mercadológico do fonoaudiólogo atuante na área de audiologia clínica da cidade de Fortaleza, buscando identificar a formação em nível de pós-graduação, quantificar a faixa salarial, analisar o nível de satisfação do profissional e avaliar a jornada de trabalho e o vínculo empregatício desse profissional. MÉTODO: estudo transversal, realizado no período de fevereiro a abril de 2010, tendo-se aplicado um questionário acerca da atuação fonoaudiológica na área de Audiologia Clínica em 30 fonoaudiólogos, 29 (96,7% do gênero feminino e um (3,3% do gênero masculino, com idade média de 31,4 anos, variando entre 24 e 44 anos de idade, na cidade de Fortaleza, Ceará. O questionário abrangeu os seguintes itens: dados de formação acadêmica, remuneração, área de atuação, setor de atuação, jornada de trabalho em horas semanais, vínculo empregatício e nível de satisfação com a área de atuação. Os dados foram organizados e analisados estatisticamente por meio do teste de igualdade de duas proporções. RESULTADOS: treze (43,3% dos fonoaudiólogos que atuam com Audiologia Clínica recebem entre quatro a seis salários mínimos. Vinte e quatro (80% fonoaudiólogos atuantes na área da Audiologia Clínica são autônomos, quatro (13,3% tem Carteira de Trabalho assinada e dois (6,7% são pessoas jurídicas. Dezesseis (53,3% dos fonoaudiólogos estão satisfeitos com a sua profissão. CONCLUSÃO: o fonoaudiólogo atuante na área de Audiologia Clínica na cidade de Fortaleza apresenta, predominantemente, curso de especialização, renda salarial entre quatro e seis salários mínimos, com jornada de trabalho de 10 a 20 horas semanais. A maioria são profissionais autônomos e sentem-se satisfeitos com sua atuação profissional.PURPOSE: to investigate the market profile of speech therapist professional working in the area of clinical audiology in Fortaleza, identifying the postgraduate level

  13. Gold-Stock Market Relationship: Emerging Markets versus Developed Markets

    Directory of Open Access Journals (Sweden)

    Jalal Seifoddini

    2017-09-01

    Full Text Available We perform a comparative study on the gold-stock market relationship in U.S. stock market as a developed market and in Iran stock market as an emerging market. By considering appropriate variables for emerging markets and by providing a more proper methodology, we improve earlier studies. According to our findings, the relationship between stock market returns and gold price returns does not follow any specific regimes and that this relationship changes in short and long term returns. It is necessary to mention that in the present research, we did not consider this relationship in major structural changes in the economies and instead considered usual economic circumstances that investors are regularly faced with in their investment decisions.

  14. Marketing. Market research, the key to success; Marketing. Erfolgsfaktor Marktforschung

    Energy Technology Data Exchange (ETDEWEB)

    Bongers, U. [VSE AG, Saarbruecken (Germany); Borch, G. [Berliner Kraft- und Licht (BEWAG)-AG, Berlin (Germany); Edelmann, H. [Vereinigte Elektrizitaetswerke Westfalen AG (VEW), Dortmund (Germany); Hermann, E. [Hamburgische Electricitaets-Werke AG, Hamburg (Germany); Nickel, M. [Vereinigung Deutscher Elektrizitaetswerke e.V. (VDEW), Frankfurt am Main (Germany)

    1999-07-01

    The brochure explains why market research has become an essential activity for the business management of electric utilities in the competitive market environment. The document gives advice on integrating information obtained from market research into the organizational planning of the marketing activities of electric utilities that are newcomers in the deregulated European energy markets. The brochure was elaborated by a working group for 'market research and organisational statistics' of the VDEW. (orig./CB) [German] Die vorliegende Broschuere stellt die neue Bedeutung der Marktforschung fuer die Informationsgewinnung und das Marketing der Stromunternehmen dar und gibt Hinweise auf die organisatorische Einbindung der Marktforschung. Sie wurde von einer Projektgruppe des VDEW-Fachausschusses 'Marktforschung und Unternehmensstatistik' erarbeitet. Die Broschuere ist vor allem fuer die Unternehmen gedacht, die ihre Marktforschung aufbauen oder ausbauen wollen. (orig./CB)

  15. MARKET EVALUATION MODEL: TOOL FORBUSINESS DECISIONS

    OpenAIRE

    Porlles Loarte, José; Yenque Dedios, Julio; Lavado Soto, Aurelio

    2014-01-01

    In the present work the concepts of potential market and global market are analyzed as the basis for strategic decisions of market with long term perspectives, when the implantation of a business in certain geographic area is evaluated. On this conceptual frame, the methodological tool is proposed to evaluate a commercial decision, for which it is taken as reference the case from the brewing industry in Peru, considering that this industry faces in the region entrepreneurial reorderings withi...

  16. Integration of European Banking and Financial Markets

    OpenAIRE

    Marques Ibanez, David; Molyneux, Philip

    2002-01-01

    This paper investigates banking and capital market developments in Europe and the moves towards the creation of a single financial services market. A critical element in the integration process is the success of the EU's Financial Services Action Plan (FSAP). This seeks to introduce a wide range of legislation aimed at reducing barriers and promoting cross-border trade in financial services - especially for capital markets and retail / SME financial service areas. As was the case in 1992, it ...

  17. Risky markets

    International Nuclear Information System (INIS)

    Hammond, G.

    1998-01-01

    The Export Development Corporation (EDC) supports Canadian exporters and investors in international projects by providing export credit insurance for commodities and by providing financing for projects ranging from chemical plants to pipeline projects. EDC has been an active participant in financing projects in 'risky markets' in China, Columbia, India, Indonesia, Mexico, Russia and Venezuela. This presentation reviewed the origins and dimensions of the Asian crisis and how the spillover effects are showing up in most regions of the world. It was suggested that the factors which contributed to the crisis were: (1) growing macroeconomic imbalances, (2) excessive private capital inflows financing risky and low-profitability ventures, (3) financial sector mismanagement, (4) political uncertainty, and (5) decline in investor confidence. The Asian financial crisis will affect other developing countries in the following ways: (1) shrinking foreign private capital flows, (2) widening spreads for foreign and private borrowers, (3) reduced trade volumes due to import compression, (4) lower prices for traded goods, (5) depressed international interest rates. As a result of the Asian crisis, banks in Japan, Korea, Singapore, Europe and North America have cancelled or restructured several billion dollars in loans. Several projects are now under review, have been delayed or cancelled. It was suggested that significant changes in risk management strategies must be made in order for the countries of Asia to restructure their economies. Putting an end to 'cronyism' establishing well-supervised banking, legal and court systems that are up-to-date and transparent, are also essential ingredients of recovery

  18. Use of Marketing Information by Cassava Farmers in Oshimili-North ...

    African Journals Online (AJOL)

    Use of Marketing Information by Cassava Farmers in Oshimili-North Local Government Area, Delta State, Nigeria. ... of and utilization of market information as well as their sources of marketing ... Full Text: EMAIL FULL TEXT EMAIL FULL TEXT

  19. Market integration in the crustaceans market

    DEFF Research Database (Denmark)

    Ankamah-Yeboah, Isaac; Bronnmann, Julia

    2018-01-01

    are substitutes. Price determination processes for the shrimp markets vary with the level of the value chain. The results imply that the wild and farmed crustaceans markets are interacting through substitution effects. Hence, the markets have the capability to shield volatile and rising prices that would emanate......In this paper the price dynamics and the degree of market integration in the German crustaceans market is examined using cointegration methods. The study focuses on wild caught cold water shrimp, farmed warm water shrimp as well as lobster and derives implications for the fisheries sector....... In the analysis, both the import market and the retail market price reactions are distinguished. Therefore, it is evaluated how price changes affect competing commodities within and between the value chain of a given crustaceans commodity. Evidence of partial market integration is found for all species under...

  20. Relationship marketing as a modern marketing concept

    Directory of Open Access Journals (Sweden)

    Bolotnaya Oksana

    2015-10-01

    Full Text Available The article presents the results of scientific and practical justification of the relevance of using the concept of marketing of relations in modern market conditions and identifies the content and factors of customer loyalty.

  1. An analysis of stock market efficiency: Developed vs Islamic stock markets using MF-DFA

    Science.gov (United States)

    Rizvi, Syed Aun R.; Dewandaru, Ginanjar; Bacha, Obiyathulla I.; Masih, Mansur

    An efficient market has been theoretically proven to be a key component for effective and efficient resource allocation in an economy. This paper incorporates econophysics with Efficient Market Hypothesis to undertake a comparative analysis of Islamic and developed countries’ markets by extending the understanding of their multifractal nature. By applying the Multifractal Detrended Fluctuation Analysis (MFDFA) we calculated the generalized Hurst exponents, multifractal scaling exponents and generalized multifractal dimensions for 22 broad market indices. The findings provide a deeper understanding of the markets in Islamic countries, where they have traces of highly efficient performance particularly in crisis periods. A key finding is the empirical evidence of the impact of the ‘stage of market development’ on the efficiency of the market. If Islamic countries aim to improve the efficiency of resource allocation, an important area to address is to focus, among others, on enhancing the stage of market development.

  2. Experiential Marketing: Growing Importance in Marketing

    Directory of Open Access Journals (Sweden)

    Ebru Tümer Kabadayı

    2014-03-01

    Full Text Available Although the concept of experience entered in the field of marketing in 1982, this concept has now become a key constituent of understanding consumer behaviour. In recent years, a great deal of research has examined this concept is a foundation of economy and future of marketing. From this point of view the purpose of this study is to discuss concept of experience, experiential marketing and related concepts in a holistic perspective and moreover some marketing implications have been given.

  3. Mobile marketing communications in consumer markets

    OpenAIRE

    Leppäniemi, M. (Matti)

    2008-01-01

    Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile marketing phenomenon. While numerous studies have yielded important insights into this topic, the existing mobile marketing literature appears to be inconsistent and somewhat fragmented. With the help of two action research projects, interviews of mobile marketing practitioners, and an online survey, this study aims to contribute to our understanding of the nature of mobile marketing communic...

  4. Data Bank 28IM - T-100 and T-100(f) International Market Data, U.S. and Foreign Air Carriers Traffic and Capacity Data (World Area Code) - 6-Month Restricted (U.S. Point and Foreign Point).

    Science.gov (United States)

    2007-12-01

    This CD presents data reported by U.S. carriers operating between airports located within the boundaries of the United States and its territories. These data are often referred to as either "market" or on-flight origin and destination records. The da...

  5. Data Bank 28IM(FF) - T-100 International Market Data, U.S. Air Carriers Traffic and Capacity Data (World Area Code) - 3 Year Restricted (includes foreign point and foreign Point by U.S. Carrier).

    Science.gov (United States)

    2007-01-01

    This CD presents data reported by U.S. carriers. These data are releasable after a 3 year confidentiality period and include U.S. Air Carrier foreign point to foreign point traffic. These data are often referred to as either "market" or on-flight ori...

  6. Estrategias de marketing en clubes deportivos [Marketing strategies in sport clubs

    Directory of Open Access Journals (Sweden)

    Juan Francisco Nogales González

    2009-12-01

    Full Text Available Resumen El objetivo principal de este artículo es resaltar la importancia que tiene el marketing en el mundo del deporte. Durante los últimos años, se han producido numerosos e importantes avances en el estudio y en la formalización del marketing aplicado al área de los servicios, los cuales obligan a actualizar los planteamientos y enfoques que se siguen en su aplicación. Los estudios más recientes en la utilización del marketing en las entidades deportivas, demuestran que la aplicación aislada del marketing tradicional no es suficiente, por sí solo, para asegurar el éxito de mercado y que es necesario complementarlo con otras dos disciplinas desarrolladas en gran parte en el sector servicios y llegar, de esta manera, a un enfoque nuevo y específico de marketing deportivo. Este nuevo enfoque ha de estar integrado por tres áreas claramente diferenciadas y complementarias entre sí: el marketing tradicional, el marketing interactivo y el marketing interno. Palabras clave: Marketing, interactivo, club deportivo, socios, clientes.     Abstract The principal aim of this article is stand out the importance of sport marketing in the sport world. During last years, numerous advances have been appear about sport marketing in services. These advances force to update the application of these approachs. Recents studies in the use of marketing in sports organizations show that the isolate application of traditional marketing is insufficient to ensure the succes, and there is need to improve it with other two developed disciplines to reach a new idea of sport marketing. This new view and perspective must be composed by three areas: traditional marketing, interactive marketing and internal marketing. Key words: Marketing, interactive, sport club, members, customers.

  7. Marketing Online Services: Product, Market and Strategy.

    Science.gov (United States)

    Trudell, Libby

    1991-01-01

    Describes characteristics of the online marketplace. Topics discussed include technology barriers; data ownership; markets for online services, including libraries and end users; marketing and promotion tactics, including exhibits and conferences, advertising, direct mail, and user groups; international marketing and service; strategic marketing…

  8. Market review - Market values summary/July market review/current market data

    International Nuclear Information System (INIS)

    Anon.

    1995-01-01

    This article is the July 1995 uranium market review. Data for current uranium market is presented, and a summary of recent transactions is also given. During this reporting period, there was one concentrate deal, two transactions in the long-term natural uranium market and conversion market, and three spot market transactions in the enrichment market. Active uranium supply fell, as did demand, and prices in all sectors were relatively stable

  9. SPORT MARKETING MIX STRATEGIES

    OpenAIRE

    Alexandru Lucian MIHAI

    2013-01-01

    This paper presents a brief overview of a significant element of the sport marketing management model called the marketing mix. The marketing mix is crucial because it defines the sport business, and much of the sport marketer’s time is spent on various functions within the marketing mix. The marketing mix is the strategic combination of the product, price, place and promotion elements. These elements are typically called the four Ps of marketing. Decisions and strategies for each are importa...

  10. Tools of online Marketing

    OpenAIRE

    Hossain, M. S.; Rahman, M. F.

    2017-01-01

    Abstract Online marketing is the most crucial issue in the modern marketing era but there was no previous research that could identify the tools of internet marketing before this study and it was the first study on the field of online marketing tools. This research was descriptive in nature and it has attempted to identify the major tools of internet marketing from the concepts of traditional marketing tools. Worldwide network is known as Internet that can exchange information between use...

  11. New marketing, improved marketing, apocryphal marketing: is one marketing concept enough?

    OpenAIRE

    Woodall, T

    2007-01-01

    PURPOSE – This paper seeks to explore marketing's ambiguous relationship with truth and, in so doing, to question the efficacy and value of the marketing concept and the very nature of marketing itself. Is marketing something that marketers do, or is it something much broader than this? If the latter, are marketers themselves either willing, or able to operate beyond traditional boundaries and, if not, should they focus – honourably – on what they do best, and encourage/support others who mig...

  12. Biogas and Hydrogen Systems Market Assessment

    Energy Technology Data Exchange (ETDEWEB)

    Milbrandt, Anelia [National Renewable Energy Lab. (NREL), Golden, CO (United States); Bush, Brian [National Renewable Energy Lab. (NREL), Golden, CO (United States); Melaina, Marc [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2016-03-31

    This analysis provides an overview of the market for biogas-derived hydrogen and its use in transportation applications. It examines the current hydrogen production technologies from biogas, capacity and production, infrastructure, potential and demand, as well as key market areas. It also estimates the production cost of hydrogen from biogas and provides supply curves at a national level and at point source.

  13. Improving Marketing's Contribution to New Product Development

    NARCIS (Netherlands)

    Drechsler, Wenzel; Natter, Martin; Leeflang, Peter S. H.

    In many firms, the marketing department plays a minor role in new product development (NPD). However, recent research demonstrates that marketing capabilities more strongly influence firm performance than other areas such as research and development. This finding underscores the importance of

  14. Market reactions to the ECB's Comprehensive Assessment

    NARCIS (Netherlands)

    Sahin, Cenkhan; de Haan, Jakob

    Using an event study approach, we examine financial markets' reactions to the publication of the ECB's Comprehensive Assessment of banks in the euro area. Our results suggest that banks' stock market prices and CDS spreads generally showed no reaction. (C) 2015 Elsevier B.V. All rights reserved.

  15. MARKETING ACTIVITY IN ROMANIAN MICROCREDIT ORGANIZATIONS

    Directory of Open Access Journals (Sweden)

    Savescu Roxana Florenta

    2012-12-01

    Full Text Available Microfinance is the solution that ensures the provision of loans and other basic financial services to those entrepreneurs who have limited access to the banking sector. These financial services provided by microfinance institutions allow small business owners to take advantage of their entrepreneurship skills by developing small businesses capable of generating additional income. As they mature, Romanian microcredit organizations become gradually aware of the importance of marketing in their current activities. The paper presents the results of a qualitative research on the experience and marketing practices in major microfinance institutions in Romania, highlighting at the same time the factors influencing decisions to invest resources in this area. The conclusions of the research reveal that microcredit organizations have a limited institutional capacity to develop complex marketing programs that drive marketing activities and resources to achieve the objectives of the organization. The approach here is one of a reactive management, the situations that pushes microcredit organizations into engaging in some marketing activities and using various instruments being determined by changes in the structure and level of market development and competition or by the availability of funds for current activity. Although marketing interventions should be considered important on all markets, the truth is that different types of markets (emerging, developing, mature markets require certain marketing activities. The proposed marketing mix contains 8 elements ("8 P" that ought to be optimally combined within the marketing strategy, in order to get the expected response from the target group: product, price, placement, promotion, processes, procedures, personnel, partnership. The topic chosen for this paper answers a need for know-how in the Romanian microcredit organizations, in terms of their marketing activity. From a scientific point of view, the paper

  16. A study of market efficiency in the stock market, forex market and bullion market in India

    OpenAIRE

    Sarker, Debnarayan; Ghosh, Bikash Kumar

    2007-01-01

    This study suggests that, run test, which are based on signs of indices / rates, do not reject efficient market hypothesis in the case of all the three markets, whereas VR tests, which capture the variation in permanent component of the series as a ratio to the total variation, reject the efficient market hypothesis in the case of the gold markets. Efficient market hypothesis in the case of Stock markets, Forex markets and Silver markets cannot be rejected based on VR tests. Since VR tests a...

  17. Natural gas marketing II

    International Nuclear Information System (INIS)

    Anon.

    1988-01-01

    This book covers all aspects of gas marketing, from the basic regulatory structure to the latest developments in negotiating agreements and locating markets. Topics include: Federal regulation of the gas industry; Fundamentals of gas marketing contracts; FERC actions encouraging competitive markets; Marketing conditions from the pipelines' perspective; State non-utility regulation of natural gas production, transportation, and marketing; Natural gas wellhead agreements and tariffs; Natural gas processing agreements; Effective management of producer's natural gas contracts; Producer-pipeline litigation; Natural gas purchasing from the perspective of industrial gas users; Gas marketing by co-owners: problems of disproportionate sales, gas balancing, and accounting to royalty owners; Alternatives and new directions in marketing

  18. Mining Marketing Data

    Science.gov (United States)

    2002-01-01

    MarketMiner(R) Products, a line of automated marketing analysis tools manufactured by MarketMiner, Inc., can benefit organizations that perform significant amounts of direct marketing. MarketMiner received a Small Business Innovation Research (SBIR) contract from NASA's Johnson Space Center to develop the software as a data modeling tool for space mission applications. The technology was then built into the company current products to provide decision support for business and marketing applications. With the tool, users gain valuable information about customers and prospects from existing data in order to increase sales and profitability. MarketMiner(R) is a registered trademark of MarketMiner, Inc.

  19. Market power in the Nordic electricity wholesale market: A survey of the empirical evidence

    International Nuclear Information System (INIS)

    Fridolfsson, Sven-Olof; Tangeras, Thomas P.

    2009-01-01

    We review the recent empirical research assessing market power on the Nordic wholesale market for electricity, Nord Pool. The studies find no evidence of systematic exploitation of system level market power on Nord Pool. Local market power arising from transmission constraints seems to be more problematic in some price areas across the Nordic countries. Market power can manifest itself in a number of ways that have so far escaped empirical scrutiny. We discuss investment incentives, vertical integration and buyer power, as well as withholding of base-load (nuclear) capacity.

  20. The Use and Effectiveness of Digital Marketing. Case - Foundation for the Arts and Humanities

    OpenAIRE

    Vigandt, Valeriia

    2017-01-01

    In the course of completing this paper, the topic of digital marketing was studied, including such areas as digital marketing in general and its basics, advantages of us-ing digital marketing, digital marketing tools, digital marketing application including planning and implementation, evaluation of a digital marketing campaign effective-ness, and, finally, the matters and ideas that ensure digital marketing success. All of these constitute the theoretical part of this thesis. The reason ...

  1. Individual Consequences of Internal Marketing

    Directory of Open Access Journals (Sweden)

    Naghi Remus Ionut

    2015-07-01

    Full Text Available Since the emergence of the concept of internal marketing in the literature there have been almost 40 years. This period was marked by a constant increase of the concerns in the internal marketing area, these efforts being evidenced by the publication of a consistent number of articles (conceptual and empirical which analyze this subject. Considering the previous empirical studies, most of them have focused on studying the relationship between internal marketing and employee satisfaction and / or organizational commitment. However, the relationship between internal marketing and its consequences has been less analyzed in the context of emergent economies. In this paper we aimed to analyze the individual consequences of the internal marketing in the Romanian economy context, focusing our attention on three constructs: employee satisfaction, organizational commitment and organizational citizenship behavior. The research was conducted on a sample of 83 medium and large companies in various sectors of the Romanian economy. In order to proceed with the statistical data analyses we followed these steps: verifying the scales reliability, determining factor loadings and research hypotheses testing. Our research results are consistent with results of previous studies showing that the adoption of internal marketing practice has a positive effect on employee satisfaction, organizational commitment and organizational citizenship behavior

  2. Relationship Marketing in Legal Services Marketing Strategy

    Directory of Open Access Journals (Sweden)

    Audronė Androšiūnaitė

    2013-04-01

    Full Text Available The article defines the concept of professional services and evaluates the extent, to which legal services could be understood as professional services. In addition, literature analysis in the relationship marketing is presented as well as conclusions on the method for the use of relationship marketing in the development of legal services marketing strategy. Strategies of professional services marketing are completely different from other services marketing because of relations with current clients and competitors, also – singularity of the professional services.Article in Lithuanian

  3. The Market - between Marketing and Economics

    DEFF Research Database (Denmark)

    Bruun, Charlotte

    2015-01-01

    is applicable in real life situations. Furthermore we shall discuss implications of the global disintegration of production, and the growing content of intangibles (experiences) in the goods we consume, for our understanding of the market. This takes us to a plausible theoretical explanation of the smile......We all know what a market is, but when it comes to theorizing about markets and modelling them, there are differences within the fields of economics and marketing management. Here we shall try to locate the cause of these differences, and discuss when the economic concept of an ideal market...

  4. Mobile shopper marketing: Key issues, current insights, and future research avenues

    NARCIS (Netherlands)

    Shankar, V.; Kleijnen, M.H.P.; Ramanathan, S.; Rizley, R.; Holland, S.; Morrissey, S.

    2016-01-01

    The intersection of mobile marketing and shopper marketing, known as mobile shopper marketing, is a rapidly evolving area. We formally define mobile shopper marketing as the planning and execution of all mobile-based marketing activities that influence a shopper along and beyond the

  5. The Quintessence of Marketing

    DEFF Research Database (Denmark)

    Bickhoff, Nils; Hollensen, Svend; Opresnik, Marc Oliver

    most important marketing instruments that occur during this process. Having read this book: - You will have a basic understanding of marketing and the process of marketing management - You will know the most important marketing instruments and how they interact - You can develop your own marketing plan......What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must...... be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen...

  6. Defining Political Marketing

    DEFF Research Database (Denmark)

    Ormrod, Robert P.

    ’ and ‘narrow’ interpretations of political marketing, the nature of the political marketing exchange, political relationship marketing and how one can integrate the stakeholder concept into an understanding of political marketing. Finally, we propose a definition of political marketing that differs from......The aim of this working paper is to develop a definition of political marketing that builds on the political rather than commercial marketing literature. This aim is motivated by the need to make explicit our understanding of what political marketing is, a necessary exercise when discussing theory......, concepts and empirical methods in political marketing. We first present five existing definitions of political marketing that have been selected to represent advances in research from the origins of academic research into political marketing in the mid-1970’s to the present day. After this we discuss ‘wide...

  7. Micro Mobility Marketing

    DEFF Research Database (Denmark)

    Hosbond, Jens Henrik; Skov, Mikael B.

    2008-01-01

    , in our case a medium-sized retail supermarket. Two prototypes based on push and pull marketing strategies are implemented and evaluated. Taking outset in a synthesis of central issues in contemporary research on mobile marketing, we discuss their role in micro mobility marketing to point to similarities......Mobile marketing refers to marketing of services or goods using mobile technology and mobile marketing holds potentially great economical opportunities. Traditionally, mobile marketing has been viewed as mobility in the large taking place virtually anywhere, anytime. Further, research shows...... considerable number of studies on push-based SMS mobile marketing campaigns. This paper explores a related yet different form of mobile marketing namely micro mobility marketing. Micro mobility marketing denotes mobility in the small, meaning that promotion of goods takes place within a circumscribed location...

  8. Modern marketing approach: Concept of viral marketing

    Directory of Open Access Journals (Sweden)

    Mihailović Lidija B.

    2017-01-01

    Full Text Available Today, viral marketing is one of the most effective forms of marketing and it can be used to raise awareness about the product/service of a specific company. This type of marketing thrives in a modern environment, where final users (buyers/clients dominate by spreading messages within themselves. Boosted by the advantages that modern technology brings, viral marketing is booming in the online world. For the first time, small brands have a chance to make their appearance in the global market ad challenge the dominating position of the historically top brands. All they need is content that draws attention and modern, digital culture will help spread their message. Viral marketing is the future. And with the growth of social media and other channels, marketing managers need to be careful, because it is a thin line between a good and a bad (backfired viral campaign.

  9. Nuevas tendencias del marketing: Marketing Experiencial y Street Marketing

    OpenAIRE

    Sánchez Casatejada, Ana Belén

    2015-01-01

    Ante la saturación de publicidad y marketing intrusivo al que está sometido el consumidor, las empresas deben tomar otra alternativa para promocionar sus productos haciendo uso de las nuevas tendencias del marketing. Dejando atrás el marketing tradicional, donde el eje principal era el producto, en esta nueva era es al consumidor al que hay que posicionar en el eje. El marketing experiencial a través de sus técnicas conecta con el consumidor de una forma emocional, haciéndole partícipe de la ...

  10. Gamification as a new trend in marketing

    OpenAIRE

    Widawska-Stanisz Agnieszka

    2014-01-01

    The aim of the article. The article deals with area and the examples to use gamification as a new trend in marketing. The using of gamification in company marketing actions require from marketers not only proper planning and introducing but a lot of creativity and innovation. It has been assumed that gamification can be a reply of a company to increase its competitiveness. The results of the analysis. The relationships management in the new marketing age has got its source in IT and media ...

  11. Traditional Market Accounting: Management or Financial Accounting?

    OpenAIRE

    Wiyarni, Wiyarni

    2017-01-01

    The purpose of this study is to explore the area of accounting in traditional market. There are two areas of accounting: management and financial accounting. Some of traditional market traders have prepared financial notes, whereas some of them do not. Their financial notes usually consist of receivables, payables, customer orders, inventories, sales and cost price, and salary expenses. The purpose of these financial notes is usually for decision making. It is very rare for the traditional ma...

  12. Inbound marketing in research institutions

    Directory of Open Access Journals (Sweden)

    Witold Świeczak

    2015-12-01

    Internet marketing which can efficiently draw customers into the sphere of activities of marketing specialists. The main areas of interest are: • Marketing in search engines, • Activities associated with creation of content in the blogosphere, • Taking advantage of social networks and microblogs.

  13. Institutional Competitiveness in Media Markets

    DEFF Research Database (Denmark)

    Lund, Anker Brink

    a social science / leadership perspective - not from the perspective of a journalist or from the ideologically critical perspective of the license payer. Thirdly, we consider competition in the media market as an institutional phenomenon that is not solely conditioned by economic considerations. We aim...... emerged from a tradition based upon ideals of freedom of expression, democracy and the enlightenment of the general public. At the same time we stress the fact that the media worldwide is Big Business - and that this reality has an increasing effect on Danish competitiveness and business development......This inaugural address is a welcome opportunity to call your attention to a new area of research that the International Center for Business and Politics has chosen as one of five areas of special interest. By referring to this area of focus as'institutional competition in the media market' we also...

  14. Comparative analysis of crayfish marketing in selected markets of ...

    African Journals Online (AJOL)

    Comparative analysis of crayfish marketing in selected markets of Akwa Ibom and Abia States, Nigeria. ... It specifically looked at market integration, costs and return, marketing margin, marketing ... EMAIL FULL TEXT EMAIL FULL TEXT

  15. Marketing therapeutic recreation services.

    Science.gov (United States)

    Thorn, B E

    1984-01-01

    The use of marketing strategies can enhance the delivery of therapeutic recreation services. This article discusses how agencies can adapt marketing techniques and use them to identify potential markets, improve image, evaluate external pressures, and maximize internal strengths. Four variables that can be controlled and manipulated in a proposed marketing plan are product, price, place and promotion.

  16. Unified electricity market

    International Nuclear Information System (INIS)

    Anon

    2011-01-01

    A unified European electricity market means a unification and harmonisation of functioning of the national electricity market into one European Market or into one entity. It gives an opportunity to Slovenske elektrarne to open room for their wider activity within Europe where common rules for cross-boarder trade and markets functioning will apply. (author)

  17. COMMODITY MARKET MATH MODELS

    Directory of Open Access Journals (Sweden)

    Boris V. Mednikov

    2015-01-01

    Full Text Available The article describes enterprise mathmodels, its interactions with environment in commodity market and quantitativeconditions for its success and the crisis in such kind of interaction. Showed: the number of commodity market successfulparticipants should be certain, regardless of market size; any size commodity market, including monopolistic, is assuccessful as producers’ average activity dynamics is balanced with consumers’average activity dynamics.

  18. Strategic Marketing for Agribusiness.

    Science.gov (United States)

    Welch, Mary A., Ed.

    1993-01-01

    The steps for strategic market planning are discussed including: (1) assessing the situation with market conditions, customers, competitors, and your firm; and (2) crafting a strategy to prioritize target markets, develop a core strategy, and create a marketing mix. Examples of agribusiness successes are presented. The booklet concludes with a…

  19. Marketing Human Resource Development.

    Science.gov (United States)

    Frank, Eric, Ed.

    1994-01-01

    Describes three human resource development activities: training, education, and development. Explains marketing from the practitioners's viewpoint in terms of customer orientation; external and internal marketing; and market analysis, research, strategy, and mix. Shows how to design, develop, and implement strategic marketing plans and identify…

  20. Marketing in der Postmoderne

    OpenAIRE

    Löbler, Helge

    2017-01-01

    Das Marketing befindet sich in einem fundamentalen Umbruch. Es entwickelt sich von einem modernen Verständnis zu einer postmodernen Arena. Wer das postmoderne Marketing nicht versteht und nicht anwendet, wird definitiv ins Hintertreffen geraten. Dies zeigt sich bereits heute, da manche Unternehmen sehr erfolgreich in das postmoderne Marketing eingetreten sind. Wodurch zeichnet sich nun das postmoderne Marketing aus?