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Sample records for grain marketing industry

  1. Kansas Agents Study Grain Marketing

    Schoeff, Robert W.

    1973-01-01

    Author is an extension specialist in feed and grain marketing for Kansas State University. He describes a tour set up to educate members of the Kansas Grain and Feed Dealers' Association in the area of grain marketing and exporting. (GB)

  2. DEVELOPMENT OF GRAIN MARKET IN UKRAINE

    Aleksandr Maslak

    2015-11-01

    Full Text Available The subject of the research is a set of theoretical, methodological and practical fundamentals of organizational and economic functioning are integrated agricultural formations in the grain market of Ukraine. The methodological basis of research is the complex analysis of economic processes in the grain market in Ukraine and the world. During research we used such methods as method of systematization and comparison, statistic, economic, balance, constructive, target-oriented, and the methods of induction and deduction, analogy and comparison. Main aim of this article is the analysis of the situation on the grain market in Ukraine, defining the role of integrated agricultural formations in this market, improving the organizational-economic mechanism of its functioning, identifies ways of improving the competitiveness of Ukraine among world exporters of grain. Using results of the studies we examined trends grain market in Ukraine; influence of businesses in grain production; analysis of constraints to improve production efficiency of grain; defined domestic (internal needs of grain in Ukraine; assessed the status and expediency transformation infrastructure of the grain market of Ukraine; defined priority directions of development of the grain market in Ukraine. As a result of the preparation of articles, it is obtained the following conclusions: Ukraine is the world's largest producers and exporters of grain, the production of integrated agricultural units to a third of the total grain; technical condition of farm does not meet the needs of production; the domestic market is unable to provide the existing demand for grain production, contributing to export growth; Ukraine has a number of problems due to increased grain production, namely the shortage of storage capacity for the storage of grain, limited performance transshipment of grain in port elevators and imperfection and depreciation of transport systems; solving the existing problems is

  3. Industrial application of radiation disinfestation of grain

    Zakladnoj, G.A.; Men'shenin, A.I.; Pertsovskij, E.S.; Salimov, R.A.; Cherepkov, V.G.; Krsheminskij, V.S.

    1982-01-01

    One of the main reasons for grain losses during storage is its damage by pest insects. Chemical methods widely used at present for grain decontamination have some shortcomings. In this connection a radiation method for grain disinfestation is developed and introduced in industry. First in the world experimental-industrial disinfestator on the base of electron accelerators is put into operation at Odessa port elevator

  4. STUDY ON GRAIN MARKET IN THE WORLD

    Elena COFAS

    2013-01-01

    Full Text Available In the global economy, the market occupies a representative place because the grain is grown on a large area and it is important both to ensure food security and safety, but also for animal feed. In order to accomplish this study we have used certain indicators, of which the most representative are: acreage, production obtained, yield per hectare, food consumption, imports, exports and last but not least the price. World market of cereals has increased in the past decade due to increased consumption of cereals, especially in less developed countries economically. World grain market evolution in the analyzed period was disrupted on one side by the global economic crisis and on the other side by bad weather changes that occur on a global scale and have had a negative impact on acreage, production achieved, prices etc. According to forecasts the global market for cereals is expected to increase trade with cerereale, while diminishing stocks.

  5. New market opportunities for rice grains

    Breeding efforts for rice have been focusing on increasing yield and improving quality (milling yield and grain quality), while maintaining cooked rice sensory properties to meet consumer preferences. These breeding targets will no doubt continue as the main foci for the rice industry. However, the ...

  6. Implications of a North American grain marketing system for prairie transportation and elevators

    1997-09-01

    The balance of this report will examine the experiences U.S. production agriculture has had with deregulation of the transportation industry. It will highlight the evolution of the procurement segment of grain marketing, concentrating on the wheat or...

  7. ORGANIC GRAIN PRODUCTION MARKET OF UKRAINE: PROSPECTS AND TRENDS

    Viktoriia Bondar

    2016-11-01

    Full Text Available The purpose of the paper is to determine the prospects of the market of organic products in Ukraine. The article studies the market for organic produce dynamic area of organic farmland, number of organic farms in volume production of organic products. Identified key factors influencing the market for organic products Ukraine, outlined areas of the market based on its current state. Grain industry serves as a source of sustainable development of agriculture, determines the socio-economic condition of society and is the basis of agricultural exports. Therefore, the development of the organic market of grain and its products are of particular importance and led to the goal and objectives of bottom investigation. Methodology. The theoretical and methodological basis of the study are works of economists on the development of ecology management, general scientific methods and approaches in the field of business management: historical, dialectical, abstract logical methods of system-structural analysis and synthesis of scientific research and provision of economic theory, management. Results. Proved that Ukraine has considerable potential as a producer of agricultural products, including organic farming, export, consumption in the domestic market. To determine the market trends of organic products studied the dynamics of agricultural surfaces of Ukraine, reserved for growing organic products. To further study the characteristics and trends of the market for organic products in Ukraine, examined the dynamics of the number of organic farms. For determining the main trends and the prospects of the organic products market, and in addition for researching proposals, examined demand for market research of market demand for organic products in terms of production of organic products in Ukraine. Practical implications. The main problem of Ukraine of organic production is exported domestic products as organic production of agricultural products. Analysis of key

  8. Causality Between Market Liquidity and Depth for Energy and Grains

    R. Sari (Ramazan); S.M. Hammoudeh (Shawkat); C-L. Chang (Chia-Lin); M.J. McAleer (Michael)

    2011-01-01

    textabstractThis paper examines the roles of futures prices of crude oil, gasoline, ethanol, corn, soybeans and sugar in the energy-grain nexus. It also investigates the own- and cross-market impacts for lagged grain trading volume and open interest in the energy and grain markets. According to the

  9. Facebook Marketing for Fashion Industry

    Nguyen, Han

    2011-01-01

    Social media platforms like Facebook, YouTube and Twitter, etc… are fundamentally changing the way business and consumers behave. It has created chances and challenges for the marketers. The main objective of the study is to figure out whether Facebook can be used to create brand awareness in the fashion industry. It also finds out methods and tactics of Facebook marketing. Moreover, it aims to explore the benefits and pitfalls of using Facebook marketing compared to traditional marketing. A ...

  10. MIDDLEMEN IN THE MARKET FOR GRAIN: CHANGES AND COMPARISONS

    Mary Eschelbach Hansen

    2000-01-01

    Full Text Available The role of middlemen in the market for grain changed with the advent of standardized grain grading. Prior to grain grading, economies of scale were limited because of the requirement that middlemen develop strong personal reputations though the maintenance of multi-faceted relationships with clients. Grain grading homogenized grain, making it possible for middlemen to take advantage of economies of scale in their operations.

  11. INDUSTRIAL DESIGN ELEMENTS IN MARKETING

    TOCARIU Liliana

    2015-06-01

    Full Text Available Industrial design represents an important 20th century phenomenon, which contributed to the spectacular development of human society. There are a lot of domains in which the insertion of the industrial design methods and theories is extremely necessary, becoming common practice. Marketing uses industrial design elements in order to draw up advertisements for products, to develop logos or packaging with all its attached factors, to organise promotional sales with the view of penetrating a certain market or of appealing to a large number of consumers.

  12. Stabilisation of the grain market by the flexible use of grain for bioethanol

    Helming, J.F.M.; Pronk, A.; Woltjer, I.

    2010-01-01

    This report reviews whether the grain market and grain price can be stabilised by the variation of the use of grain in the EU-27's production of bioethanol. The time horizon of this study is 2020, whereby account is taken of the minimum 10% obligation for biofuel use in the EU-27. An economic

  13. Relevance of standardization and grading in marketing of grains in ...

    This study examines the relevance of standardization and grading as a facilitating function in marketing of grains. The various measurement units, their acceptability and adoption by the consumers and traders along with the relationship of prices to different grades of grains was critically assessed. The study revealed that ...

  14. Business, industrial marketing and uncertainty [Editorial

    Merigó Lindahl, José M.; Gil Lafuente, Anna Maria; Gil Lafuente, Jaime

    2016-01-01

    This special issue of the Journal of Business & Industrial Marketing, entitled "Business, Industrial Marketing and Uncertainty", presents selected extended studies that were presented at the European Academy of Management and Business Economics Conference (AEDEM 2012).

  15. Industrial process heat market assessment

    Bresnick, S.

    1981-12-01

    This report is designed to be a reference resource, giving a broad perspective of the potential HTGR market for industrial process heat. It is intended to serve as a briefing document for those wishing to obtain background information and also to serve as a starting point from which more detailed and refined studies may be undertaken. In doing so, the report presents a qualitative and quantitative description of the industrial process heat market in the US, provides a summary discussion of cogeneration experience to date, and outlines the existing institutional and financial framework for cogeneration. The intent is to give the reader an understanding of the current situation and experience in this area. The cogeneration area in particular is an evolving one because of regulations and tax laws, which are still in the process of being developed and interpreted. The report presents the latest developments in regulatory and legislative activities which are associated with that technology. Finally, the report presents a brief description of the three HTGR systems under study during the current fiscal year and describes the specific market characteristics which each application is designed to serve

  16. Industrial process heat market assessment

    Bresnick, S.

    1981-12-01

    This report is designed to be a reference resource, giving a broad perspective of the potential HTGR market for industrial process heat. It is intended to serve as a briefing document for those wishing to obtain background information and also to serve as a starting point from which more detailed and refined studies may be undertaken. In doing so, the report presents a qualitative and quantitative description of the industrial process heat market in the US, provides a summary discussion of cogeneration experience to date, and outlines the existing institutional and financial framework for cogeneration. The intent is to give the reader an understanding of the current situation and experience in this area. The cogeneration area in particular is an evolving one because of regulations and tax laws, which are still in the process of being developed and interpreted. The report presents the latest developments in regulatory and legislative activities which are associated with that technology. Finally, the report presents a brief description of the three HTGR systems under study during the current fiscal year and describes the specific market characteristics which each application is designed to serve.

  17. FORMATION INNOVATIVELY FOCUSED INFRASTRUCTURE OF THE GRAIN MARKET

    D. S. Latynin

    2014-01-01

    Full Text Available Summary. The perspective scheme of infrastructure of the modern grain market is directed on perfection merchandising grains by means of liquidation of is material disproportions between its participants for decrease in logistical costs counting upon 1 t grains, and creations of the alternative organized channel merchandising, providing a direct output on the wholesale market of direct commodity producers of grain and their participation in distribution of profit received from export. Elimination of is material disproportions on all circuit passage of grain from the supplier of production up to the end user is necessary for connecting with the organization merchandising on principles of logistics. It will allow to ensure the general synergistic effect exceeding total effect at separate participants of a circuit. The structure of Association participants of the grain market, is directed on creation mutual interest by a deepening specialization of each participant merchandising, consolidations of their investment resources to development of this circuit, to decrease in logistical costs. Feature of the modern period functioning of the grain market is necessity acceleration of scientific and technical progress on the basis of innovative processes. Innovative activity causes necessity of faster development of an infrastructure of the grain market. One directions promotion of innovations is development in region techno park formations. Their advantage consists in an opportunity initiators of new technologies independently to carry out their scientific and design development and to advance a grain husbandry through commercialization and a transfer. With a view modernization of a regional infrastructure of the grain market in modern conditions creation electronic trading platform, introduction system of electronic commerce is extremely actual. By means of electronic technologies economic attitudes in the market essentially change, giving to them scale

  18. Marketing communication in Finnish industrial companies

    Vuorio, Mikko

    2010-01-01

    Marketing communication has a significant role for profitable businesses in industrial markets, and its role is only expected to rise in the future. Especially, integrated marketing communication (IMC) and customer-oriented approach are universally regarded fundamental developments in the field of marketing. Secondly, Finnish companies’ marketing competences are commonly considered insufficient in general. The purpose of this study was to describe how Finnish industrial companies execute t...

  19. Consumer Marketing and the Airline Industry

    Roy, W. R.

    1972-01-01

    The fundamentals of consumer marketing as applied to the airline industry are considered. An attempt is made to boil down the mystique and jargon which frequently surround the subject of marketing. Topics covered include: (1) The marketing concept; (2) consumer expectations from airlines; (3) planning of marketing strategy; and (4) the roles of advertising, sales, and middlemen.

  20. Fashion marketing in textile and clothing industry

    Alica Grilec Kaurić

    2009-12-01

    Full Text Available Fashion marketing explores connection between fashion design and marketing including development, promotion, sales and price aspects of fashion industry. Successful fashion marketing managers are aware that the most important fashion marketing elements are customer trend identification, building strong brands and creating positive image of the producers. This paper presents the findings of a research conducted for the purpose of identifying trends in marketing sector in textile and clothing industry in Croatia. The research was conducted through personal interviews with marketing and company managers in Croatia. The research identified that marketing is insufficiently implemented in Croatian textile and clothing industry, despite growing brand management importance. However, because of lack in marketing knowledge and bad brand management, development of fashion brand is the most critical factor in successful business activity in textile and clothing industry.

  1. Market integration and market concentration in horizontally differentiated industries

    Eckel, Carsten

    2001-01-01

    This paper derives the impact of market integration on equilibrium firm size and market concentration in horizontally differentiated industries. We show that market concentration (measured by the number of firms) can rise as a consequence of market integration if firms engage in R&D competition. We also demonstrate that whether concentration occurs or not depends on the R&D production function and on consumer preferences. This result implies that the welfare effects of market integration are ...

  2. 76 FR 28726 - Grain Market News Reports; Request for Extension of a Currently Approved Information Collection

    2011-05-18

    ... Service [Doc. No. AMS-LS-11-0035] Grain Market News Reports; Request for Extension of a Currently Approved... grain market news reports. DATES: Comments must be received by July 18, 2011. ADDRESSES: Comments should... Lynch, Chief, Livestock and Grain Market News Branch, Livestock and Seed Program, Agricultural Marketing...

  3. Fashion marketing in textile and clothing industry

    Alica Grilec Kaurić

    2009-01-01

    Fashion marketing explores connection between fashion design and marketing including development, promotion, sales and price aspects of fashion industry. Successful fashion marketing managers are aware that the most important fashion marketing elements are customer trend identification, building strong brands and creating positive image of the producers. This paper presents the findings of a research conducted for the purpose of identifying trends in marketing sector in textile and clothing i...

  4. Commercial-industrial marketing professionals for gas markets

    Vavrik, W.E.

    1991-01-01

    Today's changing business world exposes two sales/marketing systems. One is indirectly removed from contact with the customers, but still meets their needs. Whereas the sales/marketing system that exercises the skills of Commercial/Industrial Marketing Professionals has direct customer contact that not only meets the customer's needs, but also satisfies them

  5. Spatial Price Discovery, Dynamics, and Leadership in Evolving Distiller’s Grain Markets

    Van Winkle, Tyler W.; Schroeder, Ted C.

    2008-01-01

    Recent dramatic growth in corn-based bio-refining has generated considerable growth in the by-product of this process, distiller’s grains. Distiller’s grains are rapidly becoming important livestock feed ingredient sources. However, little public market information is available on distiller’s grain. This study determines spatial and temporal price relationships among distiller’s grain markets. Results indicate spatial distiller’s grain markets operate somewhat independently suggesting potenti...

  6. MARKETING PLANNING IN HEALTHCARE INDUSTRY

    Bobeica Ana Amaria

    2013-04-01

    Full Text Available The purpose of this paper is to develop a perspective on what is important or critical to the discipline of healthcare marketing by analyzing the marketing plan from the institutional (or organizational perspective. This “salience issue” is complicated by the structural problems in healthcare such as new advertising programs, advances in medical technology, and the escalating costs of care in the recent economic situation of world economic crisis. Reviewing a case study, the paper examines how marketing managers face increasingly difficult management and it emphasizes one more time the importance of marketing in the internal organizational structure. Also it shows the direct connection between the marketing strategy, the Quality of Healthcare and marketing planning in the internal organization of Private Healthcare Practice in Romania. Also it concludes that marketing planning in healthcare has to be very precised in order to achieve some major objectives: customer care, financial stability, equilibrium between stakeholders and shareholders and future improvement in communication to customers. The marketing strategies and programs discussed in this paper follow the analysis of the 4Ps of Healthcare Marketing Services and propose call to action plans and possibilities that might result in a more particular case study analysis of the Romanian Healthcare Market.

  7. Strategy-Based Segmentation of Industrial Markets

    Verhallen, Theo M.M.; Frambach, Ruud T.; Prabhu, Jaideep

    Segmentation of industrial markets is typically based on observable characteristics of firms such as their location and size. However, such variables have been found to be poor predictors of industrial buying behavior. To improve the effectiveness and power of existing approaches to industrial

  8. Marketing Communication Strategies of the Industrial Companies

    Wojciech Wodyński

    2007-07-01

    Full Text Available Industrial market, created by companies, which buy and sell goods which are not directly for consumption, but are used in production process, communicates with the environment in a specific way. Many industrial companies supply only the customers of non consumption goods market and hence they do not enter into direct contact with a final consumer. In such cases recognizing the customers needs is even more difficult. Such environment requires efficiently functioning and planned communication of the company with the market. This study presents methods and strategies of marketing communication really used in industrial companies. While analysing marketing strategies of industrial companies, the author draws the attention to the fact that even though there was system transformation, the state still has significant impact on functioning and development of industry and that in a way directs and created barriers in companies functioning. Such conditions force even more active marketing communication as well as searching new solutions. As there are more and more sophisticated marketing techniques related to digital media, there is also a growing demand for strategic solutions in marketing communication. Digital media, first of all the Internet, provide so far unavailable possibilities of researching consumers behaviours and ways of using media. They also give a chance to follow the behaviour of smaller, unique and often social groups of consumers.

  9. Marketing orientation in pharmaceutical industry

    Prošić Danica

    2006-01-01

    Full Text Available Pharmaceutical companies are major stakeholders in the global health agenda Virtually all drugs used by patients in Europe reach markets through the promotion tactics of a small number of corporations with a tremendous impact on global health. The sector is both fast growing and highly profitable. Effective marketing strategies are a crucial ingredient in making sure pharmaceutical products and profits flow in a virtuous cycle. At first glance, the relationship between doctors and drug companies, as well as advertising practices for over-the-counter medication, appears tightly regulated. According to many consumer organizations, drug promotion in Europe today can be characterized as nice and friendly marketing. This refers to the creation of a false sense of trust that consumers associate with branded pharmaceutical products, as a result of pharmaceutical marketing efforts disguised as genuine corporate responsibility.

  10. Marketing: Events as marketing tools in Thai Hospitality Industry

    Hu, Wenzhuo

    2012-01-01

    Abstract Thailand is a developing country in Southeast Asia. It is one of the top tourist destinations in the world. The tourism industry has a big impact on this country’s economy, largely from foreign tourism. Tourism Authority Thailand as a marketing tool promotes Tai tourism industry and as a new concept to develop policy and marketing plan in tourism market in Thailand. However, the most of previous studies just have focused on foreigner travel in Thailand but only a few studies ment...

  11. Market competition in the nuclear industry

    Taylor, M.

    2008-01-01

    The nuclear industry provides a wide variety of specialized equipment and services to support the construction and operation of nuclear power plants (NPPs). This includes the supply of NPPs themselves, the range of materials and services required in the nuclear fuel cycle, and the services and equipment needed for maintenance and upgrading. The markets to provide these have changed substantially as they have evolved from the government-led early stages of the nuclear industry to predominantly competitive, commercial markets today. (author)

  12. Marketing Strategy of Cosmetics Industry in China

    Chen, Shu

    2012-01-01

    Today, in the context of globalization and Chinese "open door" policy, many different international cosmetics companies are going to the Chinese market and existing companies are trying to enlarge their appearance to earn more profit margins.The main aim for writing this thesis on this topic was to analyze Chinese cosmetics industry environment via PEST analysis and the development of the industry. It's important to select a marketing strategy when doing business in China because of the huge ...

  13. Climate - These carbon markets which seduce industries

    Chandes, C.

    2011-01-01

    As many countries try to give a price to their carbon emissions, beyond the constraint carbon emissions represent, European industries consider these future carbon markets as financial opportunities. Some countries are inspired by the European trading system, and European industries think they will value their experience with this system on these new markets, notably by selling their consultancy expertise, and also because the factories they possess in these countries, China for example, already comply with European standards

  14. Theoretical-methodical Fundamentals of industrial marketing research

    Butenko, N.

    2009-01-01

    The article proves the necessity to research theoretical and methodical fundamentals of industrial marketing and defines main key aspects of relationship management with the customers on industrial market.

  15. Marketing Strategies in Fashion Industry

    Čmielová, Zuzana

    2012-01-01

    The goal of this thesis is to define the fashion industry and identify the key developments that the segment has undertaken over the last two to three decades including the drivers behind these changes. Specifically, the thesis will provide insights into the financial indicators of the industry and review some of the most recent trends such as globalisation of supply chains and internationalisation of fashion retailers. The second section of the theoretical part will try to identify what are ...

  16. Promotion mix and industrial marketing

    Jovičić Dragoljub

    2007-01-01

    Full Text Available Promotion activities are very important and irreplaceable marketing instrument in placement of production goods. In contrast to final consumption goods, where advertising has an absolute priority compared to another promotion activities, personal sale and development of sale dominate during placement of production goods.

  17. Promotion mix and industrial marketing

    Jovičić Dragoljub

    2007-01-01

    Promotion activities are very important and irreplaceable marketing instrument in placement of production goods. In contrast to final consumption goods, where advertising has an absolute priority compared to another promotion activities, personal sale and development of sale dominate during placement of production goods.

  18. The downstream industry compared to market

    Chevallier, B.

    2010-01-01

    J.L. Schilansky introduces here the difficult question of the downstream industry compared to market in recalling the recent structural changes (behaviour of customers, behaviour of the USA- and China-governments), the increase of the European and French regulations, the climatic change and the conjectural impact of the crisis on the refining industry. (O.M.)

  19. Marketing Strategies in the Clothing Industry

    雷丽娜

    2011-01-01

    Chinese clothing industry has stepped into a new era when the fierce competition,the internationalization and the pluralism coexist.If the clothing enterprises want to catch the market opportunities,and stand out in the clothing industry,they should chang

  20. Marketing for the photonics industry

    d'Humières, Benoît

    2018-04-01

    You create a start-up, diversify the business of your SME, expand your product range; every new activity, every new business, starts with a concept. You, your partners, your team, have an idea for a product. Your dream product will be better and cheaper or it might not even exist yet, but it will meet market requirements. You are going to make this concept a reality.

  1. Directions of effective development of the grain market in the aspect of solving food security problems

    S. K. Mizanbekova

    2017-01-01

    Full Text Available The article deals with the problems of development of the market for feed grain and production, which accounts for about a third of the gross harvest of grain crops. The need to ensure the effective development of the market for feed grain of Kazakhstan and Russia acquires special relevance in modern conditions due to the variety of factors of internal and external influence. Grain firing by production volumes, quality and assortment does not meet the needs of the livestock sector in nutritious and affordable concentrate fodder. In connection with this, the poor quality of the feed base caused a decrease in production volumes with a deterioration in the provision of foodstuffs of animal origin to the population, which necessitated an increase in the import of livestock products, followed by a decrease in the demand for domestic feed grain by domestic agricultural producers. Similar problems adversely affect the dynamics of market development fodder grain and livestock in Kazakhstan and Russia. To ensure the product safety of the Republic of Kazakhstan, to improve the quality of life of the population, it is necessary to develop a set of measures to improve the forage bases of animal husbandry, stimulate and increase the production of high-quality meat products that can compete in domestic and foreign markets. Technical re-equipment and modernization of the enterprises for the production of mixed fodders in accordance with the requirements of international standards, the perspective development and placement of these enterprises in the regions should proceed from the technological features of the cattle-breeding industry of the Republic of Kazakhstan, taking into account the modern requirements of domestic and foreign markets for meat products. The introduction of effective mechanisms to meet the current needs of regional producers in a quality and affordable feed base will allow the Republic of Kazakhstan, on the basis of its own high resource

  2. Marketing of the gambling industry

    Rožek, Jan

    2010-01-01

    This thesis is studying the current global as well as Czech gambling industry with the focus on internet gambling activities. The work begins with the description of various gambling activities. The focus is taken on the internet gambling activities with description of the specifics and the current European as well as US legal frame. Next part is dedicated to the psychology of gambling together with the pathological gambling addiction. In next part the thesis studies the current situation on ...

  3. Photovoltaic power. Industries and market

    Muller, J.C.

    2007-01-01

    Photovoltaic conversion should become competitive with respect to other power generation sources before the second half of the 21. century. This article treats first of the different solar cell technologies (monocrystalline and polycrystalline silicon, thin film silicon, cadmium telluride-based materials, copper-indium selenide-based materials, multi-spectral cells, organic cells) with respect to their conversion efficiency, production and energy cost, and environmental impact. A second part describes the solar cells market, its growth with respect to the different applications (isolated sites, decentralized generation, power plants). A third part deals with the perspectives of photovoltaic conversion with respect to the advance in the development of new cell materials. (J.S.)

  4. Marketing and Globalization of the Brewing Industry

    Madsen, Erik Strøjer; Wu, Yanqing

    2016-01-01

    The globalization of the brewing industry after the turn of the century through a large wave of mergers and acquisitions has changed the structure of the world beer markets. The chapter tracks the development in industry concentrations from 2002 to 2012 and points to high transportation costs...... for beers and economies of scale at the firm level in advertising and sales efforts as the main factors behind the wave of cross-country mergers and acquisitions. Using firm-level data from the largest breweries, the estimations verify significant economies of scale at the firm level in marketing...... significant economies of scale benefits at the firm level to be shared between the merging partners as marketing and distribution costs are very high in this industry....

  5. Whole grains and health: attitudes to whole grains against a prevailing background of increased marketing and promotion.

    McMackin, Elaine; Dean, Moira; Woodside, Jayne V; McKinley, Michelle C

    2013-04-01

    To explore current awareness and perceptions of whole grain foods and perceived barriers and facilitators of whole grain consumption. Focus groups were conducted to investigate consumer attitudes to whole grains. Discussions were transcribed verbatim and analysed thematically. Discussions were held throughout Northern Ireland with adults who were at least partly responsible for food shopping. Seven focus groups were held (n 43; thirty-three females, ten males). All participants were aware of the term 'whole grain' and had a basic level of awareness of their health benefits. Prominent barriers and facilitators of whole grain intake were related to perceptions of the sensory properties (most dominant factor) of whole grains; knowledge of how to locate, identify and use whole grains; and awareness of the health benefits, perceived cost and family influences. Parents of young children appeared to be altruistically motivated with many stating they wanted to ensure their children consumed whole grains in order to establish good eating habits. Participants were generally aware of the term 'whole grain'; however, even against a background of increased availability and promotion of whole grain foods, many key barriers to whole grain consumption were still evident. Alongside general education efforts, opportunities and challenges exist for the food industry to develop novel, but affordable, food products that are able to deliver whole grains in a wide variety of forms, including whole grains 'in disguise' for those who are most resistant to change.

  6. Strategic marketing in the UK tobacco industry.

    Anderson, Susan; Hastings, Gerard; MacFadyen, Lynn

    2002-08-01

    Tobacco-industry marketing has played a central part in the global spread of tobacco use and addiction. Although the absolute size of the tobacco market has dwindled, the industry is still immensely successful, largely due to sophisticated and manipulative marketing strategies. The UK tobacco industry identifies target groups and builds enduring relationships based on careful brand management. Potential customers are exposed to brands which are likely to appeal to them most. Tobacco companies tailor their products to target markets by altering the content of tar and nicotine, and by adding flavourings to produce a distinctive taste. Marketing strategies ensure that the products are promoted heavily at the point of sale, and directed advertising and sponsorship agreements are used to increase the visibility of the brand and strengthen its image. Tobacco companies also target non-consumer organisations such as retailers and policy makers with the aim of creating the best possible business environment for tobacco sales. We review published evidence, internal-advertising-agency documents, and observational data about tobacco promotion, and discuss the use of targeted marketing strategies in the UK.

  7. New market strategies in the automotive industry

    Kokić Miljko

    2006-01-01

    Full Text Available The world automotive industry has about 30% of excessive capacity. Regardless of that, the new plants are being constantly built. The countries of the East Europe, China and India are selected as suitable areas by almost all world leading car manufactures to build their additional plants in order to make profits. An open world market is subject to an uncompromising striving for each customer. Our manufacturers have to meet the same requirements if want to offer their products in the world market. Finding out of foreign strategic partners is the fastest way to recover a domestic automotive industry and to increase an employment rate.

  8. Market trends in the projection display industry

    Dash, Sweta

    2000-04-01

    The projection display industry represents a multibillion- dollar market that includes four distinct technologies. High-volume consumer products and high-value business products drive the market, with different technologies being used in different application markets. The consumer market is dominated by rear CRT technology, especially in the projection television segment. But rear LCD (liquid crystal display) and rear reflective (DLP, or Digital Light ProcessingTM) televisions are slowly emerging as future competitors to rear CRT projectors. Front CRT projectors are still popular in the high-end home theater market. Front LCD technology and front DLP technology dominate the business market. Traditional light valve technology was the only solution for applications requiring high light outputs, but new three-chip DLP projectors meet the higher light output requirements at a lower price. In the last few years the strongest growth has been in the business market for multimedia presentation applications. This growth was due to the continued increase in display pixel formats, the continued reduction in projector weight, and the improved price/performance ratio. The projection display market will grow at a significant rate during the next five years, driven by the growth in ultraportable (market to digital and HDTV products.

  9. Marketing Strategies in the Luxury Industry

    Lee-Palis, Melissa

    2015-01-01

    The aim of this thesis is to determine the marketing strategies used in the luxury industry differentiate luxury from premium and research the motivations values and beliefs of luxury consumers. Research was done on five main luxury activities: fashion and leather goods jewelry and watches and perfumes and cosmetics spirits and automobiles. The literature part has been structured in a way to present the evolution of the luxury industry and its development over the course of years. The section...

  10. MARKETING EXPENDITURES IN THE INDONESIAN CONSTRUCTION INDUSTRY

    Krishna Mochtar

    2004-01-01

    Full Text Available In the 1960s, a “new” marketing concept known as "four Ps marketing mix" appeared and shifted the focus from the product to the customer. The objective of the new concept was not only profit, and the means of achieving the objective expanded to include the entire “marketing mix”: product, price, promotion, and place (channels and distribution. Expenditures of marketing in a company should be explored from these mixes, because each mix would have an impact on the total marketing expenditures. These four mixes are the main aspects of marketing and thus, should represent almost all expenditures in marketing in a company. From this research it is discovered that the responding contractors have only average efforts to improve or innovate their service, mostly using the latest construction methods and management approach. Correlated to their policy in the fourth mix (Place, they are still national oriented and not international oriented in marketing their services, this may lead to the big question of their survival; their motivation to innovate is only average while their target market is only national market. Their attitude to use more intensive “fees” policy rather than both product innovation and promotion is also interesting. Big percentage of the responding contractors assumes these “fees” are regular marketing practices. This attitude may better be stopped to make the construction industry practices healthier. Attitude to use more product innovation and true promotion approach in marketing in construction must be encouraged systematically in the future, to improve competitiveness in the long term.

  11. Provincial labour market study : mould remediation industry

    2003-06-01

    Indoor exposure to mold can be problematic to human health, and some molds are considered to be toxigenic. The emergent mold remediation industry in Ontario is fragmented, with various different standards, training and certification processes. This report investigated the labour market for mold remediation workers, with particular reference to training needs and priorities. Research was derived from a literature review in order to analyze the economic, legal, technical and social context of the mold remediation industry. Data on the organized work force were obtained from records of the International Union of Painters and Allied Trades, the Labour Force Historical Review 2002, and various publications. Population data from the Ontario government and Statistics Canada were also used. Surveys of workers and employers were conducted with questionnaires. Results of the surveys indicated that mold remediation projects currently constitute a minority share of most companies' business. However, the importance of mold remediation projects is expected to increase, and industry self-regulation is the most likely scenario for the development of standards and related training programs. It was suggested that the creation of an industry body representing key stakeholder constituencies or the legitimization of an existing industry organization will reduce fragmentation and facilitate research, standard setting and certification, as well as improve marketing and education. If the demand for mold remediation services increases as anticipated, the industry will face the challenge of remaining competitive in the province's projected labour market due to shortages in personnel. There was a strong consensus between employers and workers in the mold remediation industry regarding the need for skills upgrading and compulsory certification. It was concluded that leadership is needed in the development and delivery of training programs, standard setting, recruitment and retention and

  12. Marketing potential of industrial companies of Ukraine

    O.V. Oliynyk

    2016-03-01

    Full Text Available The article determines the essence of the marketing potential of the company as a part of improving the efficiency of the company’s activity forming a united mechanism along with industrial and financial subsystems. The components of the total potential of the company, the factors forming structure of the marketing potential of the company and the approaches to the evaluation of such a potential of the company are considered. It is determined that the marketing potential of the company integrates all the marketing resources, reserves and the possibility of their use, and the functioning as well as development of the system are subjected to the achievement of the main company’s goals. The differences in the interpretation of economic, market and marketing potential of the company are identified, although they are related to the subject of entrepreneurship, but they differ in their essence. The substantiation of the essence of marketing potential of the company, the development of an effective mechanism of its management with the possibility of evaluation will contribute to the maximum satisfaction of interests of information consumers’ groups, the formation of strategic directions of the activity, making management decisions at the micro level, the effective functioning in the internal and external markets.

  13. Water uptake in barley grain: Physiology; genetics and industrial applications.

    Cu, Suong; Collins, Helen M; Betts, Natalie S; March, Timothy J; Janusz, Agnieszka; Stewart, Doug C; Skadhauge, Birgitte; Eglinton, Jason; Kyriacou, Bianca; Little, Alan; Burton, Rachel A; Fincher, Geoffrey B

    2016-01-01

    Water uptake by mature barley grains initiates germination and is the first stage in the malting process. Here we have investigated the effects of starchy endosperm cell wall thickness on water uptake, together with the effects of varying amounts of the wall polysaccharide, (1,3;1,4)-β-glucan. In the latter case, we examined mutant barley lines from a mutant library and transgenic barley lines in which the (1,3;1,4)-β-glucan synthase gene, HvCslF6, was down-regulated by RNA interference. Neither cell wall thickness nor the levels of grain (1,3;1,4)-β-glucan were significantly correlated with water uptake but are likely to influence modification during malting. However, when a barley mapping population was phenotyped for rate of water uptake into grain, quantitative trait locus (QTL) analysis identified specific regions of chromosomes 4H, 5H and 7H that accounted for approximately 17%, 18% and 11%, respectively, of the phenotypic variation. These data indicate that variation in water uptake rates by elite malting cultivars of barley is genetically controlled and a number of candidate genes that might control the trait were identified under the QTL. The genomics data raise the possibility that the genetic variation in water uptake rates might be exploited by breeders for the benefit of the malting and brewing industries. Copyright © 2015 Elsevier Ireland Ltd. All rights reserved.

  14. Market Concentration Rate and Market Performance of China’s Swine Industry

    Jia ZHANG; Yucheng HE

    2016-01-01

    Empirical study on market concentration rate and market performance of China’s Swine Industry indicates that higher market concentration rate brings higher overall performance of swine industry. There exists no obvious causal relation between market concentration rate and market performance,but market performance is highly correlated with market concentration rate. The improvement in performance of swine industry is dependent on further optimization of market concentration rate and other factors.

  15. Work Tasks as Determinants of Grain Dust and Microbial Exposure in the Norwegian Grain and Compound Feed Industry

    Straumfors, Anne; Heldal, Kari Kulvik; Wouters, Inge M; Eduard, Wijnand

    OBJECTIVES: The grain and compound feed industry entails inevitable risks of exposure to grain dust and its microbial content. The objective of this study was therefore to investigate task-dependent exposure differences in order to create knowledge basis for awareness and exposure reducing measures

  16. The worldwide nuclear industry and its markets

    Mons, L.

    2000-06-01

    The world nuclear industry has entered a phase of low activity since the beginning of the 90's. The opening of electricity markets to competition, the reserve of part of the public opinion with respect to nuclear energy and the competition of other power production sources explain the lack of dynamism of nuclear markets. In this context of uncertainties, the nuclear sector has started a re-structuration in depth with new strategic trends which will be decisive for the perenniality of the nuclear industry. The front-end of the fuel cycle is disturbed by production over-capacities which lead to strong tensions on prices. The veering of the German and Belgian policies has had strong impacts on the spent fuels reprocessing activity and the reactor construction activity is in decline in Europe and in the US. On the other hand, services are developing with the extension of the service life of nuclear plants and the waste management and dismantling markets are emerging. The main stakes that the occidental nuclear actors have to face today are: improving the competitiveness of nuclear industry, mastering the management of long-living radioactive wastes, proving the safeness of nuclear power, countering the arrival of Asian competitors. In front of these stakes, the nuclear actors have to take initiatives such as: concentration, vertical integration, technological innovation, communication, diversification etc.. This study examines the overall segments of the world nuclear industry. It comprises also a behaviour and strategy analysis of 13 major actors of this sector. (J.S.)

  17. Renewing Marketing Strategy in Kenyan Automobile Industry

    Kalliokuusi, Miriam

    2013-01-01

    This thesis studies how to renew existing marketing strategies for case company; in so doing, the thesis fulfills its main objective. Company X, a market leader in the Kenyan automobile sector and has various well-known brands under their corporate umbrella. The automobile industry in Kenya has faced some hardship with steady decline in sales in the last couple of years and Mercedes-Benz as a brand suffered under the circumstances. One major cause of the drop in sales is due to the influx of ...

  18. Space and industrial markets for photovoltaics

    Huggins, C.R.; Hardingham, C.M.

    2000-07-01

    This report presents a review of applications, technologies and markets for photovoltaic power (PV) supplies. A brief history of PV and PV principles is presented, and an overview of the satellite industry is given. Space arrays, space PV, terrestrial PV, and thermo photovoltaics are examined. Targets and constraints in space and terrestrial solar cells are compared, and details of commercial market sizes for given technologies in space and terrestrial PV in 1999, and technical barriers to be overcome towards development of existing products are tabulated. The scope for cross-culture interaction in all aspects of manufacturing, testing and evaluation in the PV devices are considered. (UK)

  19. Space and industrial markets for photovoltaics

    Huggins, C.R.; Hardingham, C.M.

    2000-01-01

    This report presents a review of applications, technologies and markets for photovoltaic power (PV) supplies. A brief history of PV and PV principles is presented, and an overview of the satellite industry is given. Space arrays, space PV, terrestrial PV, and thermo photovoltaics are examined. Targets and constraints in space and terrestrial solar cells are compared, and details of commercial market sizes for given technologies in space and terrestrial PV in 1999, and technical barriers to be overcome towards development of existing products are tabulated. The scope for cross-culture interaction in all aspects of manufacturing, testing and evaluation in the PV devices are considered. (UK)

  20. Citation Classics from Industrial Marketing Management

    Lindgreen, Adam; Di Benedetto, C. Anthony

    2017-01-01

    , system sellers and systems integrator, third-party logistics providers, and value). Finally, each of the 30 citation classics is introduced, and the classics' theoretical implications to business-to-business marketing management and fields related to (e.g., supply chain management, strategic management......This article proposes a categorization of what constitutes a citation classic. General observations reveal, with regard to the top 30 citation classics from Industrial Marketing Management, the number of authors per article, country of origin of the lead author, and type of article (literature...... review, qualitative methodology, or quantitative methodology). In addition, these citation classics can be classified by topic (firm performance, goods-dominant and service-dominant logics, Internet and high-technology markets, product innovation, relationships and business networks, supply chains...

  1. The nuclear industry and its European markets

    1998-01-01

    This study gives an overview of the worldwide nuclear energy demand and reviews the different markets which are classified as 'mature' (uranium extraction, enrichment, conversion and reactors building), 'developing' (reprocessing, MOX fuel fabrication, maintenance and services) and 'emerging' (waste treatment and dismantling). Then, the study analyzes the evolution of demand and the answers of companies and presents the strategies and performances of nuclear industry leaders. (J.S.)

  2. The Internet Marketing Solution Toward Creative Industries in Bandung

    Aditya M Salya

    2010-01-01

    This paper discribe a role of internet marketing toward creative industries in Bandung. How Internet Marketing can help the creative industries to access the market through internet. Bandung, as emerging city for creative industries in Indonesia has shown the great developent of small medium entreprise, that create the potential market. We highlight what is the tools of internet marketing as promotion that make customer interest to buy the product and at the end the impact of internet marketi...

  3. Bulgarian electricity market and the large-scale industrial customers

    Popov, P.; Kanev, K.; Dyankov, M.; Minkov, N.

    2003-01-01

    The paper focuses on a brief overview of the Bulgarian Electricity Market Design and steps toward its development, as well as on preliminary analyses for market opening and influence of large industrial customers to system and market operation. (author)

  4. Eco-marketing in industrial enterprise activities

    N.M. Chupryna

    2015-01-01

    The aim of the article. The aim of the article is determination of the areas of industrial enterprise’s development and detection of the specificity of their activity in terms of environmental priorities. The results of the analysis. The analysis of the research and publications of the leading scholars on the eco-marketing’s problem was conducted. The main factors of eco-marketing’s mechanism use were considered. Eco-marketing was determined as an important tool of the enterprises’ modern ...

  5. US coal industry seeks export markets

    1981-07-01

    Problems encountered in the expansion of the USA export market for coal are discussed, including: lack of port facilities to handle bulk coal shipments; inadequate rail facilities and the already high costs; and delays caused by complex legislation. Solutions to the problem of ports are suggested, and also the advantages of coal export expansion with respect to industry as a whole and unemployment. Details of projects on the Canton Railroad and the terminal in Baltimore are given. Views of the American Association of Port Authorities on navigation are expressed.

  6. Promotion on the industrial products market

    Raluca-Dania TODOR

    2015-12-01

    Full Text Available The literature abounds with articles and books on marketing and especially promoting consumer products. As consumers for these goods we are exposed each day to promotional messages of major product brands in order to attract or retain us when we are already buyers. Fewer things have been written about how to do promotion of industrial goods, which are a special category of goods, but have a very high quota in trade of goods, both nationally and internationally. This article will analy

  7. Analysis of the Determinants of Small-Scale Farmers' Grain Market ...

    In some cases, farmers may sell at low price when they face financial constraints, especially ... Analysis of the Determinants of Small-Scale Farmers' Grain Market Participations. [76] ...... An MSc Thesis Presented to the School of Graduate.

  8. The role of digital channels in industrial marketing communications

    Karjaluoto, Heikki; Mustonen, Nora; Ulkuniemi, Pauliina

    2015-01-01

    Purpose – The purpose of this research is to investigate industrial marketing communications tools and the role of digital channels. The research draws from the literature on industrial marketing communications to examine its goals and intended utilization in industrial firms. Design/methodology/approach – An empirical multiple case study conducted among six industrial firms examines the current state of digital marketing communications (DMC). Findings – The study gleans thre...

  9. Strategic Marketing Problems in the Uganda Maize Seed Industry

    Larson, Donald W.; Mbowa, Swaibu

    2004-01-01

    Strategic marketing issues and challenges face maize seed marketing firms as farmers increasingly adopt hybrid varieties in a modernizing third world country such as Uganda. The maize seed industry of Uganda has changed dramatically from a government owned, controlled, and operated industry to a competitive market oriented industry with substantial private firm investment and participation. The new maize seed industry is young, dynamic, growing and very competitive. The small maize seed marke...

  10. Innovative Marketing Strategies for National Industrial Flagships: Brand Repositioning for Accessing Upscale Markets

    Todiras, A.; Nijkamp, P.; Rafijeras, S.

    2011-01-01

    Product and process innovations are generally regarded as strategic competitive vehicles in industry. Identifying and conquering new market niches through focused marketing approaches - by emphasising new product qualities in mature markets - has become a very appropriate innovation strategy. This

  11. Price Discovery and Risk Management in the U.S. Distiller’s Grain Markets

    Etienne, Xiaoli L.; Hoffman, Linwood A.

    2015-01-01

    In this paper, we evaluate the spatial nature of the price discovery process in regional distiller’s grain markets in the US and the price relationships among distiller’s grains, corn, and soybean meals since the beginning of the biofuel boom. We use multivariate and pairwise cointegration analyses to examine spatial integrations among regions and to investigate whether a stable long-term price relationship exists in the market. Error correction models are estimated to determine the speed of ...

  12. The essence and peculiarities of the development of industrial marketing in Ukraine

    Shkvyrya, Natalya

    2013-01-01

    In article the nature and meaning of industrial marketing in market conditions are determined. The main differences between consumer marketing of industrial marketing are systematized. Prerequisite for the development of industrial marketing in Ukraine are identified.

  13. Marketing opportunities and challenges for Canada's oil sands industry

    1995-01-01

    This report demonstrated that effective marketing of Canadian oil sands products has been vital to the success of the industry in the past. Future success was expected to depend on having efficient transportation systems for the industry's products, unrestricted access to markets, and a range of products can competitively meet the needs of specific markets and customs. 9 ills

  14. Ranking French nuclear industry on international market

    Labbe, B.

    1987-01-01

    Based on the success of its own ambitious nuclear power station program, France has been able to export its technology to many parts of the world, providing everything from individual components to complete power stations on a turnkey basis. Industrial partners who regurarly work together have set up the necessary structures to ensure the dovetailing of their activities during joint operations on the foreign market. These structures are matched to the needs of individual clients, and can be dispensed with completely in cases where a sole supplier is involved. Not one single unit under construction has been halted and no contract cancelled after the Chernobyl accident. France, like Japan and the USSR, is pressing on with its nuclear power program. China has ordered two PWR units for Daya Bay, while Britain has decided to construct its first PWR at Sizewell. Although a number of countries have deferred decisions in this field, this has been mainly on financial grounds. The French nuclear power industry has demonstrated its mastery of the technology, which can now be placed at the disposal of countries wishing to build nuclear power units, to improve their existing nuclear capacity, to develop parts of this future-oriented industry, or to supply their power stations with advanced nuclear fuel

  15. SWEETS FOR LIFE - RELATIONSHIP MARKETING TO CHILDRENIN THE SWEETS INDUSTRY

    Löpmann, Sandra; Mühlenkamp, Anita

    2007-01-01

    Relationship marketing is widely discussed in the fields of industry goods and services. Also, the theme of marketing to children owns an important part within the existing literature in the marketing field. Nevertheless, there is a lack of literature for relationship marketing in consumer markets towards children. But especially in consumer markets there are certain products, which accompany consumer during their whole life. Brand preferences and loyalty towards certain products are not unus...

  16. PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY

    Pop Nicolae Al.

    2009-05-01

    Full Text Available In the insurance industry there is a new way of thinking which determined the passage from transactional marketing to a holistic marketing concept. In this paper five key elements of holistic marketing are presented: relationship marketing, integrated mar

  17. Work Tasks as Determinants of Grain Dust and Microbial Exposure in the Norwegian Grain and Compound Feed Industry.

    Straumfors, Anne; Heldal, Kari Kulvik; Wouters, Inge M; Eduard, Wijnand

    2015-07-01

    The grain and compound feed industry entails inevitable risks of exposure to grain dust and its microbial content. The objective of this study was therefore to investigate task-dependent exposure differences in order to create knowledge basis for awareness and exposure reducing measures in the Norwegian grain and compound feed industry. A total of 166 samples of airborne dust were collected by full-shift personal sampling during work in 20 grain elevators and compound feed mills during one autumn season and two winter seasons. The personal exposure to grain dust, endotoxins, β-1→3-glucans, bacteria, and fungal spores was quantified and used as individual outcomes in mixed models with worker nested in company as random effect and different departments and tasks as fixed effects. The exposure levels were highest in grain elevator departments. Exposure to endotoxins was particularly high. Tasks that represented the highest and lowest exposures varied depending on the bioaerosol component. The most important determinants for elevated dust exposure were cleaning and process controlling. Cleaning increased the dust exposure level by a factor of 2.44 of the reference, from 0.65 to 1.58mg m(-3), whereas process controlling increased the dust exposure level by a factor of 2.97, from 0.65 to 1.93mg m(-3). Process controlling was associated with significantly less grain dust exposure in compound feed mills and the combined grain elevators and compound feed mills, than in grain elevators. The exposure was reduced by a factor of 0.18 and 0.22, from 1.93 to 0.34mg m(-3) and to 0.42mg m(-3), respectively, compared with the grain elevators. Inspection/maintenance, cleaning, and grain rotation and emptying were determinants of higher exposure to both endotoxin and β-1→3-glucans. Seed winnowing was in addition a strong determinant for endotoxin, whereas mixing of animal feed implied higher β-1→3-glucan exposure. Cleaning was the only task that contributed significantly to

  18. Market capitalization of the trucking industry sector, 2005

    2006-08-01

    This report focuses on the market valuation of the overall trucking industry sector and each segment within it. In the past, while the focus has been on stock price appreciation or depreciation, this report emphasizes market capitalization returns. S...

  19. Strategic marketing planning and the Nigerian banking industry ...

    Strategic marketing planning and the Nigerian banking industry. ... However, banks often have problem of formulating good marketing strategy plan that will enhance the bank general performance. ... EMAIL FULL TEXT EMAIL FULL TEXT

  20. Projection display industry market and technology trends

    Castellano, Joseph A.; Mentley, David E.

    1995-04-01

    The projection display industry is diverse, embracing a variety of technologies and applications. In recent years, there has been a high level of interest in projection displays, particularly those using LCD panels or light valves because of the difficulty in making large screen, direct view displays. Many developers feel that projection displays will be the wave of the future for large screen HDTV (high-definition television), penetrating the huge existing market for direct view CRT-based televisions. Projection displays can have the images projected onto a screen either from the rear or the front; the main characteristic is their ability to be viewed by more than one person. In addition to large screen home television receivers, there are numerous other uses for projection displays including conference room presentations, video conferences, closed circuit programming, computer-aided design, and military command/control. For any given application, the user can usually choose from several alternative technologies. These include CRT front or rear projectors, LCD front or rear projectors, LCD overhead projector plate monitors, various liquid or solid-state light valve projectors, or laser-addressed systems. The overall worldwide market for projection information displays of all types and for all applications, including home television, will top DOL4.6 billion in 1995 and DOL6.45 billion in 2001.

  1. Marketing and transportation of grain by local cooperatives

    1993-11-01

    This study focuses on first-handlers-of-grain cooperatives for the fiscal years ending in calendar year 1991. It is comparable with studies previously conducted by the Agricultural Cooperative Service covering 1985-86 (ACS Research Report 70), 1982-8...

  2. Market Analysis, Opportunity Recognition and Strategy Diagnosis in Toy Industry

    Khajeheian, Datis

    2018-01-01

    According to many market researches and industrial reports Iran is one of the biggest toy markets in the Middle East and North Africa region. The Iranian toy market has been identified as a niche market with lots of unexploited opportunities. Nonetheless, the Iranian toy industry has shown...... for this misdirection were that the Iranian toy industry lacked a traditional structure, a strategic perspective and also absence of international cooperation. This research suggests that the Iranian toy industries need to move its focus from manufacturing, where the country has no competitive advantage, toward toy...

  3. Exposure to grain dust and microbial components in the Norwegian grain and compound feed industry.

    Halstensen, Anne Straumfors; Heldal, Kari Kulvik; Wouters, Inge M; Skogstad, Marit; Ellingsen, Dag G; Eduard, Wijnand

    2013-11-01

    The aim of this study was to extensively characterize grain workers' personal exposure during work in Norwegian grain elevators and compound feed mills, to identify differences in exposures between the workplaces and seasons, and to study the correlations between different microbial components. Samples of airborne dust (n = 166) were collected by full-shift personal sampling during work in 20 grain elevators and compound feed mills during one autumn season and two winter seasons. The personal exposure to grain dust, endotoxins, β-1→3-glucans, bacteria, and fungal spores was quantified. Correlations between dust and microbial components and differences between workplaces and seasons were investigated. Determinants of endotoxin and β-1→3-glucan exposure were evaluated by linear mixed-effect regression modeling. The workers were exposed to an overall geometric mean of 1.0mg m(-3) inhalable grain dust [geometric standard deviation (GSD) = 3.7], 628 endotoxin units m(-3) (GSD = 5.9), 7.4 µg m(-3) of β-1→3-glucan (GSD = 5.6), 21 × 10(4) bacteria m(-3) (GSD = 7.9) and 3.6 × 10(4) fungal spores m(-3) (GSD = 3.4). The grain dust exposure levels were similar across workplaces and seasons, but the microbial content of the grain dust varied substantially between workplaces. Exposure levels of all microbial components were significantly higher in grain elevators compared with all other workplaces. The grain dust exposure was significantly correlated (Pearson's r) with endotoxin (rp = 0.65), β-1→3-glucan (rp = 0.72), bacteria (rp = 0.44) and fungal spore (rp = 0.48) exposure, whereas the explained variances were strongly dependent on the workplace. Bacteria, grain dust, and workplace were important determinants for endotoxin exposure, whereas fungal spores, grain dust, and workplace were important determinants for β-1→3-glucan exposure. Although the workers were exposed to a relatively low mean dust level, the microbial exposure was high. Furthermore, the

  4. The competitive environment of the North American energy marketing industry

    Tonkin, S.L.

    1999-01-01

    Various issues regarding U.S. wholesale energy marketing were discussed with particular emphasis on how energy marketing is changing industries in North America. In 1998, the energy industry reported a growth in revenue of 26 per cent despite declining natural gas prices. It was emphasized that several major competitive issues need to be addressed by industry competitors in order to operate in this unpredictable market. These issues include profitability, market volatility and mergers and acquisitions. This paper presented a list of the top 10 North American Energy marketers in 1998. Although the number of marketers in the energy sector continues to grow, it is expected that the numbers will decline significantly within three years. This will be due mostly to the continuation of major mergers and acquisitions. It was concluded that in general, energy marketing may become an even more attractive industry because of increasing operating margins. 5 tabs., 2 figs

  5. Export marketing strategies for the Northern Ireland seed potato industry

    Lamont, Jeffrey

    1989-01-01

    This thesis is concerned primarily with the export marketing performance of the Northern Ireland seed potato industry. The Industry has shown a dramatic decline in exports over the past twenty years, and this thesis proposes strategies aimed at regaining, and maintaining, a competitive advantage for the industry in world markets. A comparative analysis is conducted of the strategic and organisational export capabilities of the Northern Ireland industry and its main compet...

  6. The Marketing Channels of China Auto Industry

    our reporter

    2001-01-01

    <正> After the 1990’s, the multi-channel structure of sales has still existed although the market mechanism is playing a main role in Chinese auto marketing circulation. Now, the channels of automobile marketing in China are as follows: 1. Manufacturer-established marketing channels

  7. Methods for Estimation of Market Power in Electric Power Industry

    Turcik, M.; Oleinikova, I.; Junghans, G.; Kolcun, M.

    2012-01-01

    The article is related to a topical issue of the newly-arisen market power phenomenon in the electric power industry. The authors point out to the importance of effective instruments and methods for credible estimation of the market power on liberalized electricity market as well as the forms and consequences of market power abuse. The fundamental principles and methods of the market power estimation are given along with the most common relevant indicators. Furthermore, in the work a proposal for determination of the relevant market place taking into account the specific features of power system and a theoretical example of estimating the residual supply index (RSI) in the electricity market are given.

  8. Market-oriented search in differentiated industries

    Sørensen, Hans Eibe; Stieglitz, Nils

    2009-01-01

      How is the success of a firm's market-oriented activities influenced by the marketing mix? This paper contributes to existing marketing research by advancing our understanding of the process by which market orientation transforms into superior performance. This process is investigated...... on the basis of appropriate organizational search models drawn from the behavioral theory of the firm. Specifically, we draw on the NK model to develop testable propositions that substantiate and extend prior theoretical market orientation research. Our results provide new insight into organizational...... characteristics and consequences of responsive and proactive marketing behaviors, as well as the allocation of attention towards customers and competitors....

  9. An assessment of the industrial markets for softwood clearwood lumber.

    Ivan L. Eastin; Christine L. Lane; Roger D. Fight; Jamie Barbour

    1998-01-01

    The purpose of this project was to assess market opportunities for second growth clearwood lumber by identifying industry segments that currently utilize clearwood lumber and determining whether alternative markets will continue to exist for clearwood lumber produced from intensively managed forests in the Pacific Northwest. A survey of industrial lumber...

  10. Housing and the wood industry, trends & market conditions

    Urs Buehlmann; Matt Bumgardner; Al Schuler; K. Koenig

    2011-01-01

    Housing markets continue to have major impacts on the secondary wood industry. So, what are the steps being taken by wood products manufacturers in order to stay viable? As a follow-up to last year's article, "Housing Market's Impact on the Secondary Woodworking Industry" (Wood & Wood Products, July 2010), the focus of this year's study was...

  11. Market orientation at industry and value chain levels

    Grunert, Klaus G.; Jeppesen, Lisbeth Fruensgaard; Jespersen, Kristina Risom

    2002-01-01

    The term market orientation, defined as sets of activities dealing with the generation and dissemination of, and response to, market intelligence , is extended from the organisational level to the industry and value chain levels. By drawing on theories from industrial economics, neo......-institutional theory, transaction cost economics, network theory and the political-economic approach to the analysis of marketing channels, we try to find potential determinants of market orientation at the industry and value chain levels. We summarise these determinants and their possible interaction in two...... conceptual models, which may serve as guiding principles for empirical research....

  12. Market Report for the Industrial Sector, 2009

    Sastri, Bhima [Office of Energy Efficiency and Renewable Energy (EERE), Washington, DC (United States); Brueske, Sabine [Energetics Inc., Columbia, MD (United States); de los Reyes, Pamela [Energetics Inc., Columbia, MD (United States); Jamison, Keith [Energetics Inc., Columbia, MD (United States); Justiniano, Mauricio [Energetics Inc., Columbia, MD (United States); Margolis, Nancy [Energetics Inc., Columbia, MD (United States); Monfort, Joe [Energetics Inc., Columbia, MD (United States); Raghunathan, Anand [Energetics Inc., Columbia, MD (United States); Sabouni, Ridah [Energetics Inc., Columbia, MD (United States)

    2009-07-01

    This report provides an overview of trends in industrial-sector energy use. It focuses on some of the largest and most energy-intensive industrial subsectors and several emerging technologies that could transform key segments of industry.

  13. Marketing Industrial Project-Related Services

    Cova, Bernard; Skaates, Maria Anne

    2002-01-01

    Services are a growing part of projects in the context of the international trend toward solution buying and selling on B2B markets. Services are also often a key source of competitive advantage in project business. Therefore the aim of this paper is to critically scrutinise the intuitive...... hypothesis that the marketing of project-related services lies somewhere at the crossroads between services marketing and project marketing....

  14. Telecommunication industry in Thailand as potential market for Abloy Oy

    Hoffrén, Jenna

    2015-01-01

    The commission company made a decision to proceed with a market research about telecommunication industry in Thailand as a potential market. The telecommunication industry is fast growing and demanding market around the world. In several Asian countries, such as in Malaysia and Singapore, government has regulated that data protection on private and public data must be secured by telecommunication providers. There are many reasons which can cost major issues and damage for connections and for ...

  15. The Global Petrochemical Industry: the market. Market Analysis - 2017-2023 Trends - Corporate Strategies

    2017-02-01

    This study presents: The medium-term and mega trends of the industry market developments and geographical segments; The competitive landscape and the main corporate rankings; The main conclusions of the report, summarised in 10 analytical slides. Content: 1. Market Fundamentals: Overview, The Industry; 2. Market Environment and Prospects: Market Environment, Demand, Supply, Trade; 3. Corporate Strategies and Competition: Competitive Environment, Structure of Competition, Business Strategies; 4. Case Studies; 5. Statistical Appendix; 6. Sources; 7. Annexes

  16. The European Power and Gas Industry: the Market. Market Analysis - 2017-2020 Trends - Corporate Strategies

    2017-09-01

    This study presents: The medium-term and mega trends of the industry market developments and geographical segments; The competitive landscape and the main corporate rankings; The main conclusions of the report, summarised in 10 analytical slides. Content: 1. Market Fundamentals: Overview, The Industry; 2. Market Environment and Prospects: Market Environment, Demand and Supply, Prices, Trade; 3. Corporate Strategies and Competition: Competitive Environment, Structure of Competition, Business Strategies; 4. Case Studies; 5. Statistical Appendix; 6. Sources; 7. Annexes

  17. The Global Oil and Gas Industry: the Market. Market Analysis - 2017-2020 Trends - Corporate Strategies

    2017-07-01

    This study presents: The medium-term and mega trends of the industry market developments and geographical segments; The competitive landscape and the main corporate rankings; The main conclusions of the report, summarised in 10 analytical slides. Content: 1. Market Fundamentals: Overview The Industry; 2. Market Environment and Prospects: Market Overview, Supply, Demand, Prices, Trade; 3. Corporate Strategies and Competition: Competitive Environment, Leaders' Recent Performances, Corporate Strategies; 4. Case Studies; 5. Statistical Appendix; 6. Sources; 7. Annexes

  18. The Global Renewable Energy Equipment Industry: the Market. Market Analysis - 2017-2035 Trends - Corporate Strategies

    2017-08-01

    This study presents: The medium-term and mega trends of the industry market developments and geographical segments; The competitive landscape and the main corporate rankings; The main conclusions of the report, summarised in 10 analytical slides. Content: 1. Market Fundamentals: Overview, The Industry; 2. Market Environment and Prospects: Market Overview, Demand, Supply; 3. Corporate Strategies and Competition: Competitive Forces, Structure of Competition, Corporate Strategies; 4. Case Studies; 5. Statistical Appendix; 6. Sources; 7. Annexes

  19. MARKETING EXPENDITURES IN THE INDONESIAN CONSTRUCTION INDUSTRY

    Krishna Mochtar

    2004-01-01

    In the 1960s, a ânewâ marketing concept known as "four Ps marketing mix" appeared and shifted the focus from the product to the customer. The objective of the new concept was not only profit, and the means of achieving the objective expanded to include the entire âmarketing mixâ: product, price, promotion, and place (channels and distribution). Expenditures of marketing in a company should be explored from these mixes, because each mix would have an impact on the total marketing expenditures....

  20. The pallet industry: a changing hardwood market

    G.P. Dempsey; D.G. Martens

    1991-01-01

    From its inception during World War II, the wooden pallet industry has grown to become the Nation's largest industrial consumer of hardwood lumber products. Since most of the raw material in wooden pallets is lower grade lumber, the pallet industry's growth, efficiency, and changing raw material inputs must be of concern to the grade hardwood lumber industry...

  1. Competitive Structure of U.S. Grain Exporters in the World Market: A Dynamic Panel Approach

    Hyun J. Jin

    2008-06-01

    Full Text Available The objective of this study is to analyze the competitive structure of U.S. wheat, corn, and soybeans exporters in the world market. A dynamic two¡ⓒway panel estimator is utilized in the analysis in place of typically used two¡ⓒway fixed effects panel estimator. A broader (in terms of the number of destination markets and more recent data sample is analyzed in this study in comparison to previous studies in order to reflect vast changes that occurred in world grain markets during the last twenty years. Results indicate the presence of pricing¡ⓒto¡ⓒmarkets behavior by U.S. grain exporters overall, and toward some importing countries in particular.

  2. Dynamic analysis on market structure of China's coal industry

    Yang, Qing; Zhang, Lei; Wang, Xin

    2017-01-01

    According to industrial organization theory, market structure is a crucial factor to market performance. Based on the VAR model and the data from 1994 to 2014, we revealed the dynamic response route of the market structure to these factors and the change process of contribution rate of these factors to the market structure. It shows that market structure is inertial adjustment; technology advance and industry policy have continuous effects on improvement of market concentration ratio; market size and production scale have sustained negative effects on market concentration ratio; fixed capital has barrier effect, which is mainly the entry barrier effect at the beginning, and then the exit barrier effect continues to play a leading role. Therefore, the government has no need to introduce special policies to encourage merger or expansion on the capacity as enterprises would do it spontaneously; it is necessary to make market access system stricter, to improve exit compensation mechanism and to promote technological innovation; all these policies need dynamic adjustment based on the stages of economic cycle. - Highlights: • The adjustment mechanism of China's coal market structure is revealed. • Technology and industry policy are significant factors to optimize the market structure. • The government need not introduce special policy to encourage merger. • The market access system should be stricter. • Policies strength should be dynamically adjusted based on the economic cycle.

  3. 2008 Industrial Technologies Market Report, May 2009

    Energetics; DOE

    2009-07-01

    The industrial sector is a critical component of the U.S. economy, providing an array of consumer, transportation, and national defense-related goods we rely on every day. Unlike many other economic sectors, however, the industrial sector must compete globally for raw materials, production, and sales. Though our homes, stores, hospitals, and vehicles are located within our borders, elements of our goods-producing industries could potentially be moved offshore. Keeping U.S. industry competitive is essential to maintaining and growing the U.S. economy. This report begins with an overview of trends in industrial sector energy use. The next section of the report focuses on some of the largest and most energy-intensive industrial subsectors. The report also highlights several emerging technologies that could transform key segments of industry. Finally, the report presents policies, incentives, and drivers that can influence the competitiveness of U.S. industrial firms.

  4. Connectedness between US industry level credit markets and determinants

    Shahzad, Syed Jawad Hussain; Kayani, Ghulam Mujtaba; Raza, Syed Ali; Shah, Nida; Al-Yahyaee, Khamis H.

    2018-02-01

    We examine the connectedness between US industry-level credit markets, using both Credit Default Spread (CDS) changes and volatilities, over the period from December 17, 2007, to November 13, 2015. The total, net directional and pairwise spillovers are estimated based on the generalized VAR framework developed by Diebold and Yilmaz (2012). The empirical analysis shows strong interactions for CDS spread change and volatility among all ten industries. Consumer Services and Basic Materials are the significant risk transmitters. Economic policy uncertainty and different market volatilities significantly determine credit market risk spillovers which also increase during market turbulence situations indicating a possible contagion effect. Implications of the findings are discussed.

  5. Institutional contexts of market power in the electricity industry

    Foer, A.A.

    1999-01-01

    Market power is widely recognized as one of the principal issues that must be dealt with if the electricity industry is to make the transition from regulation to competition. In this article, the author provides a legal and economic introduction to what the antitrust community means by market power and offers a primer on why market power is so central an issue in the electricity industry. Finally and most importantly, he offers comments on the institutional contexts of market power, exploring a process which he calls Shermanization that helps explain the institutional aspect of moving from regulation to competition and holds implications for where oversight should reside during this complex transition

  6. Growth, Structure and Firm Dynamics in Grain Markets: The Case of ...

    Optiplex 7010 Pro

    market, firms faced with a U-shaped average cost curve will grow until they reach the ... Regulation and institutional challenges may also deter firm owners from making .... owners/managers account for only 10% of the grain traders. Women ...

  7. Econometric analysis of the effect of marketing costs on grain prices ...

    Econometric analysis of the effect of marketing costs on grain prices in Kaduna State of Nigeria. JAL Effiong. Abstract. No Abstract. Journal of Agriculture and Social Research Vol. 6 (1) 2006: pp. 11-14. Full Text: EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT · DOWNLOAD FULL TEXT DOWNLOAD FULL TEXT.

  8. TECHNOLOGICAL BARRIERS TO THE DEVELOPMENT OF THE GRAIN INDUSTRY IN RUSSIA

    O. A. Yeremchenko

    2017-01-01

    Full Text Available In recent years, there has been a significant deterioration in the quality of Russian grain and a reduction in the production of food wheat. In the structure of the crop in 2016, food wheat was 28%, the remaining 78% was the fourth and fifth grade wheat, used for the production of forage grains. Five years ago, the ratio of food wheat and wheat of the fourth and fifth grades was 1: 1. The article considers four main groups of technological barriers affecting the development of the domestic grain industry. The patent – conjunctural analysis of each direction was carried out, the key laws of its development, and the availability of a raw and infrastructural base for its development, scientific and technical rewards for the further development of the industry were allocated. The conclusion about the need for an integrated approach to the development of all areas in general was done. It is shown that the development of related technologies in the grain industry, such as precision farming, can not significantly improve the efficiency of the industry in the absence of strong basic technologies such as grain selection and seed conservation, fertilizer production and soil quality improvement, production of chemical plant protection products, storage of grain.

  9. Physical quality of grains subjected to moistening and drying processes for marketing

    Paulo C. Coradi

    Full Text Available ABSTRACT The aim was to evaluate the physical quality of conventional and transgenic corn grains, through drying and wetting processes for marketing. The experimental design was completely randomized in a factorial scheme (7 x 3 x 2, corresponding to seven drying times (0, 20, 40, 60, 80, 100 and 120 min, three temperatures of the drying air (80, 100 and 120 °C and two hybrids of corn (conventional AG 1051 and transgenic Herculex@ 30S31H. Grain drying was held in convection oven with forced air ventilation while the wetting was done in a B.O.D chamber. The water movement in the grain, the volume and the electrical conductivity were evaluated periodically. The results showed that the transgenic corn grain reduced the negative effects of drying and moistening on the physical quality. The increase in drying air temperature accelerated the physical deterioration of conventional and transgenic corn grains. The increase in water content by the moistening process caused losses in grain physical quality, similar to the drying process, for both the conventional and transgenic corn grains.

  10. Industrial alcohol production via whey and grain fermentation

    Friend, B A; Cunningham, M L; Shahani, K M

    1982-01-01

    Six strains of a trained lactose fermenting Kluyveromyces yeast were examined for their ability to utilise lactose in sweet-whey permeate. All strains of K. fragilis tested reduced the concentration of the 5.1% lactose, initially present in whey permeate, to 0.1-0.2% within 48h. Periodic adjustment to maintain the pH during fermentation did not alter the lactose utilisation. The fermentation efficiency of K. fragilis was then compared with that of a mixture of K. fragilis and the classical alcohol fermenter Saccharomyces cerevisiae to verify that no unfavourable interactions occurred in the mixed culture. There were no differences in lactose utilisation or ethanol production between the two groups; both produced approximately 2% ethanol within 24h. This represented approximately 80% of the alcohol which theoretically could be produced from the 5.1% lactose present in the permeate. Whey permeate was also incorporated into the classical grain fermentation by substitution for one-half the water normally added to produce the mash. Fermentation was nearly complete by 36h and alcohol levels ranged from 9.7% for the mixed culture to 9.4% for the K. fragilis and 9.3% for the S. cerevisiae. Since the whey provided significant levels of fermentable sugars, studies were also conducted in which undiluted whey permeate was substituted for all of the water in the mash and the amount of grain was reduced by 20%. At the end of 36h K. fragilis produced 10.9% alcohol and at 60 h of fermentation the level had reached 12.2%. When whole sweet-whey was used, similar levels of alcohol were produced. (Refs. 20).

  11. To Market, To Market--Careers in the Online Industry. . .Fifth in a Series.

    Kremin, Michael C.

    1985-01-01

    Reviews demand for marketing personnel in online industry and provides brief descriptions of generic positions which include information on background and experience needed: vice president of marketing, sales manager, sales representative, advertising manager, product manager, marketing research manager, distribution manager, service manager,…

  12. Unfolding Implementation in Industrial Market Segmentation

    Bøjgaard, John; Ellegaard, Chris

    2011-01-01

    to pave the way towards closing this gap. The extent of implementation coverage is assessed and various notions of implementation are identified. Implementation as the task of converting segmentation plans into action (referred to as execution) is identified as a particularly beneficial focus area...... for marketing management. Three key elements and challenges connected to execution of market segmentation are identified — organization, motivation, and adaptation....

  13. Identifying Lead Markets in the European Automotive Industry

    Cleff, Thomas; Grimpe, Christoph; Rammer, Christian

    2015-01-01

    for automobiles and national markets differ considerably in their lead market potential. The German market is found to be most promising to serve as a lead market, while other European countries with a strong automotive tradition like France, Italy, the UK, and Sweden score lower. Our findings suggest that firms......This paper presents an indicator-based methodology to identify lead markets in the European automotive industry. The lead market approach tries to explain why certain countries are better positioned than others for developing and launching new products. While much research stresses the role...... of excellence in technology and interaction among users and producers, the lead market approach focuses on the role of demand characteristics. Based on the concept of innovation design, a lead market is defined as a country where customers prefer that design which subsequently becomes the globally dominant...

  14. The Common Market Film Industry: Beyond Law or Economics.

    Le Duc, Don R.

    1979-01-01

    Reviews the legal and economic factors surrounding the film industries in the European Common Market member nations. Relates these factors to the inherent difficulties in fostering cooperation among members. (JMF)

  15. Importance of marketing management in the world pfarmaceutical industry

    Dragan Kesič

    2008-07-01

    Full Text Available The world pharmaceutical industry has changed tremendously in the last decade. Globalization processes reinforce a consolidation of the world pharmaceutical industry. Mergers and acquisitions prevail more and more as a strategic orientation of numerous world pharmaceutical companies. In our research we found out that marketing management has been playing an increasingly important or even a crucial role in day-today activities and strategic business operations of the world pharmaceutical companies. We may point out that a rapid consolidation of the world pharmaceutical industry is definitely a market-driven process, one conditioned by typical strategic marketing management issues, such as a lack of brand new products, intense competitiveness, globalization processes, increased global marketing and sales activities, changing structure of global competitors as well as a furious fight for global market shares and customers’ loyalty. We estimate that marketing management is to play an even more important and, especially, the top priority strategic role in the future globalization and concentration processes of the world pharmaceutical industry. Some experiences and lessons from the global perspective of the world pharmaceutical industry could also be useful to the management of pharmaceutical companies in the transition countries of the Central and Eastern European region. Taking into consideration the current market position of these companies, some marketing management guidelines for their marketing management policies and strategies could be suggested. We conclude that underestimating, or even complete neglect of the importance of marketing management issues may pose the greatest threat to the future strategic orientation and performance of the world pharmaceutical industry.

  16. Industries, artists, friends and fans: Marketing young adult fictions online

    Rutherford, Leonie Margaret

    2009-01-01

    The Internet has facilitated the coming together of formerly more separated youth taste cultures, such that literary, screen and graphic fandoms now more readily overlap. Media industries have invested in online strategies which create an ongoing relationship between producers and consumers of entertainment media texts. Using the Internet marketing campaign for Stephenie Meyer’s Twilight saga as a case study, the paper examines the role of the publishing industry in marketing popular teen li...

  17. Critical success factors in industrial marketing supply chain management

    Naser Azad; Seyed Mohsen; Seyed Aliakbar; Ali Nayeri

    2012-01-01

    Implementation of better marketing strategies in industry plays an important role in increasing sales and profitability of industrial part suppliers. Understanding the weakness in each part of supply chain helps reduce different cost component and increases profitability. In this paper, we present an empirical study to find important factors influencing marketing strategies based on factor analysis. The study designs and distributes a questionnaire consists of 64 questions. The proposed study...

  18. Canada's nuclear industry - a leader in the global market

    Saint-Pierre, G.

    1994-01-01

    The successes of the Canadian nuclear industry at home and abroad are recounted and extolled in this address. It is argued that the industry must become more global in order to compete more effectively in the export market. This means not only setting up operating bases (rather than mere marketing offices) abroad, but also employing nationals of prospective overseas purchasing countries in the headquarters of Canadian companies. Partnership with one or more Asian country may be the key to success

  19. The Evolution of the Direct Marketing Industry in Italy

    M.C. OSTILLIO; G. TROILO

    1996-01-01

    The paper reports the evolution of the direct marketing (DM) industry and activties in Italy, by comparing Italian data with data from other large international markets. The comparison regards motivations behind investments in DM, the type of investment, the services offered by DM agencies.

  20. Cornering the Market: Lessons from Industry about Shaping Public Opinion

    2008-03-24

    100 By 1984, Coke had barely a three percent market share advantage over Pepsi , even while outspending them in advertising by $100 million and having...increase market share over Pepsi . There was much more that went wrong, however. Most significant was that the company didn’t grasp the factors involved...position of the Department of the Army, Department of Defense, or the U.S. Government. CORNERING THE MARKET : LESSONS FROM INDUSTRY ABOUT SHAPING PUBLIC

  1. DLC as a Marketing Tool in the Video Game Industry

    Brádlerová, Andrea

    2017-01-01

    This thesis deals with the phenomenon of DLC in the context of marketing communication. DLC or downloadable content expanding the basic game, is a relatively new concept in the video game industry and its role is increasingly important in marketing communication in video games. The main focus of this thesis is to map DLC and analyze its importance in marketing communication and public relations of video game titles of various genres. Theoretical part of the thesis is focused on explaining the...

  2. Determinants of Market Structure and the Airline Industry

    Raduchel, W.

    1972-01-01

    The general economic determinants of market structure are outlined with special reference to the airline industry. Included are the following facets: absolute size of firms; distributions of firms by size; concentration; entry barriers; product and service differentiation; diversification; degrees of competition; vertical integration; market boundaries; and economies of scale. Also examined are the static and dynamic properties of market structure in terms of mergers, government policies, and economic growth conditions.

  3. Reforming European electricity industries: to each, his own ''single market''

    Glachant, J.M.

    2000-01-01

    National transpositions of the European directive on domestic electricity markets have maintained a degree of diversity; and this also characterizes the other conditions for accessing national electricity markets (physical, commercial, industrial and capital access). As a look at the prices of electricity shows, these national markets do not operate in a single way Europe-wide. Furthermore, electricity companies - key actors in this competition - differ widely from each other in size, electrical potential, investment portfolios and strategies for growth. (authors)

  4. Intransparent Markets and Intra-Industry Trade

    Schmidt, Christian Gormsen

    Buyers are typically unaware of the full set of offers when making a purchase. This paper examines how international trade interacts with this problem of market intransparency. Sellers must communicate their offers through costly advertising, but cannot reach all buyers. Consequently, no market...... in the model are identical, but appear heterogeneous due to their price randomization. In larger and more open economies, prices and markups will be lower, and exports are primarily realized by sellers who charge low prices. These predictions are similar to those of trade models where firm heterogeneity...

  5. The impact of global oil price shocks on China’s bulk commodity markets and fundamental industries

    Zhang, Chuanguo; Chen, Xiaoqing

    2014-01-01

    This paper investigated the reaction of aggregate commodity market to oil price shocks and also explored the effects of oil price shocks on China's fundamental industries: metals, petrochemicals, grains and oilfats. We separated the volatilities of oil price into expected, unexpected and negatively expected categories to identify how oil prices influence bulk commodity markets. We contrasted the results between different periods and among classified indices, in order to discover the significant changes in recent years and the differences at an industry level. Our results indicate that the aggregate commodity market was affected by both expected and unexpected oil price volatilities in China. The impact of unexpected oil price volatilities became more complex after 2007. The metals and grains indices did not significantly respond to the expected volatility in oil prices, in contrast to the petrochemicals and oilfats indices. These results not only contribute to advancing the existing literature, but also merit particular attention from policy makers and market investors in China. - Highlights: • We investigated the impact of global oil price shocks on China’s bulk commodity markets and fundamental industries. • The aggregate commodity market was affected by both expected and unexpected oil price volatilities. • The impact of unexpected oil price volatilities became more complex after 2007. • The metals and grains indices did not significantly respond to the expected volatility in oil prices

  6. Aspects of Market Differentiation in the Building Industry

    Ai-Lin Teo

    2012-11-01

    Full Text Available This paper deals with different aspects of differentiation as a strategy to maintain growth and profitability in a rapidly changing environment. The specific aim of the study was to establish constraints in the use of product differentiation as a survivor technique in the building industry. The study shows that firms in the building industry perceive the structure and operation of different markets in the building industry as substantially different. If firms are to improve their market positions by differentiating their output, they need therefore to adjust the way they operate, their resources and their skills base.The survey result also showed that a substantial proportion of all firms are not prepared to be involved in diversification but elect to operate in one market only, despite the obvious advantages of diversification. It would therefore seem likely that the changes in the way a firm operates and the resources it employs when it moves into new markets are substantial.

  7. The natural gas industry getting prepared for the competitive market

    Karbenn, F.; Schenk, S.

    1999-01-01

    The European Internal Market for natural gas is drawing near, and although the European Directive passed on 11 May 1998 provides for step-wise deregulation, it is expected that in Germany the phase of transition for the gas industry will be as comparatively short as it was for the electric power industry. The contribution here is intended to outline the expected consequences for the gas industry in EC member states and particularly in Germany, and to indicate strategies for managing upcoming risks. The instruments discussed in the article will gain in importance with increasing liberalisation of the markets. (orig./CB) [de

  8. The continuous market cycle of the shortterm insurance industry

    L Essel

    2012-03-01

    Full Text Available The short-term insurance industry is a cyclical type of business due to the impact of the continuous market cycle. This cycle has a growth phase, soft market phase, hard market phase and a break-even phase. The objective of the research paper focuses on the improvement of financial decision-making when executives of the short-term insurance industry are managing their business during the various phases of the continuous market cycle. Both a literature study and an empirical survey were necessary to achieve the research objective. The empirical survey included the contributions of the top nine commercial and corporate short-term insurers in South Africa. They represented more than 77% of the total gross written premiums in 2009 and can thus be considered as the leaders of the short-term insurance industry in this country. The conclusions of the study should be valuable to other developing countries with emerging market economies as South Africa is also classified as such. The study focused on the various factors which may cause the continuous market cycle, the problem areas which the executives experience concerning the continuous market cycle, and how often various factors are adjusted by the short-term insurers to account for changes in the continuous market cycle

  9. Tobacco industry direct marketing after the Master Settlement Agreement.

    Lewis, M Jane; Yulis, Spiro G; Delnevo, Cristine; Hrywna, Mary

    2004-07-01

    Although Master Settlement Agreement (MSA) provisions have led to significant changes in tobacco marketing, expenditures and emphasis on marketing strategies and populations not bound by the MSA have increased significantly. This article discusses tobacco industry direct marketing practices, including direct mail, coupons, sweepstakes, brand loyalty programs, event sponsorship, and tobacco industry magazines, and the implications of such strategies. An analysis of a survey of New Jersey adult smokers provides context and documents notable rates of participation. In addition to bypassing marketing restrictions, many of these strategies operate out of sight of the public health community and most of the public and so go unchecked by either tobacco control advocates or public opinion. This article suggests that a first step in countering these practices is to increase awareness and understanding of them, followed by development of strategies to address them and to limit or eliminate their use in tobacco marketing.

  10. Market niche analysis in the casino gaming industry.

    Dandurand, L

    1990-03-01

    This article discusses the nature of market niche analysis in the casino gaming industry. It presents four approaches for conducting market niche analysis. An an example of one approach, the Las Vegas Visitor Profile Study is used to identify a premium niche in the Las Vegas Slot Target Market. A detailed examination of the premium niche profile provides a description of the typical premium slot player. The description of the typical premium player leads to hypotheses regarding needs (the unique preference set) of the premium player. An analysis of the unique preference set suggests an appropriate enhanced marketing program.

  11. Intransparent Markets and Intra-Industry Trade

    Schmidt, Christian Gormsen

    Buyers are typically unaware of the full set of offers when making a purchase. This paper examines how international trade interacts with this problem of market intransparency. Sellers must communicate their offers through costly advertising, but cannot reach all buyers. Consequently, no market...... clearing price exists, and sellers randomize over an equilibrium price distribution. Letting sellers advertise their offers abroad leads to international trade, which would not take place under complete information. Buyers then receive more offers, leading to lower prices and welfare gains. Sellers...... in the model are identical, but appear heterogeneous due to their price randomization. In larger and more open economies, prices and markups will be lower, and exports are primarily realized by sellers who charge low prices. These predictions are similar to those of trade models where firm heterogeneity...

  12. Using Workers' Compensation Claims Data to Characterize Occupational Injuries in the Commercial Grain Elevator Industry.

    Ramaswamy, Sai K; Mosher, Gretchen A

    2017-07-31

    Workplace injuries in the grain handling industry are common, yet little research has characterized worker injuries in grain elevators across all hazard types. Learning from past injuries is essential for preventing future occurrences, but the lack of injury information for the grain handling industry hinders this effort. The present study addresses this knowledge gap by using data from over 7000 workers' compensation claims reported from 2008 to 2016 by commercial grain handling facilities in the U.S. to characterize injury costs and severity. The total amount paid for each claim was used as a measure of injury severity. The effects of employee age and tenure, cause of injury, and body part injured on the cost of work-related injuries were investigated. Contingency tables were used to classify the variable pairs. The chi-square test and chi-square residuals were employed to evaluate the relationship between the variable pairs and identify the at-risk groups. Results showed that the employee age and tenure, cause of injury, and body part injured have a significant influence on the cost paid for the claim. Several at-risk groups were identified as a result of the analyses. Findings from the study will assist commercial grain elevators in the development of targeted safety interventions and assist grain elevator safety managers in mitigating financial and social losses from occupational injuries. Copyright© by the American Society of Agricultural Engineers.

  13. Globalization, industrialization, and labor markets in Vietnam

    Nørlund, Irene; Tran, *Angie Ngoc

    2015-01-01

    exports in 2013. Evidence shows that the ‘high road’ to industrialization model – with domestic linkages and skills upgrading – does not accompany growth in exports, as low-skilled assembly, mostly young female workers join the labor force with non-liveable wages and substandard working conditions...

  14. Liberalising Gambling Markets : Lessons from Network Industries?

    van Damme, E.E.C.

    2007-01-01

    This paper, based on my concluding remarks at the “Colloquium on the Economic Aspects of Gambling Regulation: EU and US Perspectives” held at Tilburg in November 2006, discusses the question why, in Europe, some service sectors (such as network industries) are liberalised, while others (like the

  15. Lead in rice: analysis of baseline lead levels in market and field collected rice grains.

    Norton, Gareth J; Williams, Paul N; Adomako, Eureka E; Price, Adam H; Zhu, Yongguan; Zhao, Fang-Jie; McGrath, Steve; Deacon, Claire M; Villada, Antia; Sommella, Alessia; Lu, Ying; Ming, Lei; De Silva, P Mangala C S; Brammer, Hugh; Dasgupta, Tapash; Islam, M Rafiqul; Meharg, Andrew A

    2014-07-01

    In a large scale survey of rice grains from markets (13 countries) and fields (6 countries), a total of 1578 rice grain samples were analysed for lead. From the market collected samples, only 0.6% of the samples exceeded the Chinese and EU limit of 0.2 μg g(-1) lead in rice (when excluding samples collected from known contaminated/mine impacted regions). When evaluating the rice grain samples against the Food and Drug Administration's (FDA) provisional total tolerable intake (PTTI) values for children and pregnant women, it was found that only people consuming large quantities of rice were at risk of exceeding the PTTI from rice alone. Furthermore, 6 field experiments were conducted to evaluate the proportion of the variation in lead concentration in rice grains due to genetics. A total of 4 of the 6 field experiments had significant differences between genotypes, but when the genotypes common across all six field sites were assessed, only 4% of the variation was explained by genotype, with 9.5% and 11% of the variation explained by the environment and genotype by environment interaction respectively. Further work is needed to identify the sources of lead contamination in rice, with detailed information obtained on the locations and environments where the rice is sampled, so that specific risk assessments can be performed. Copyright © 2014 Elsevier B.V. All rights reserved.

  16. Assessing market competition in the Philippine cigarette industry

    Meg Reganon

    2018-03-01

    Full Text Available Background The recent passage of the Philippine Competition Act has caused many to rethink the market structure of Philippine industries. Foremost is the cigarette industry, whose structure bear important implications on the health of Filipinos. A competitive cigarette industry may mean price wars and intensified advertising, disproportionately harming the young and the poor. On the other hand, a concentrated industry may mean a dominant player with ability to engage in predatory pricing. The latter will also likely possess power to lobby against tobacco control policies. In this study, we assess the market competition in the Philippine cigarette industry, and its correlation with cigarette affordability in recent years. Methods Using retail volume data from Euromonitor International and financial reports from the Securities and Exchange Commission, we calculate for various measures of market concentration such as the Top 4 Concentration Ratio (C4, the Herfindahl-Hirschmann Index (HHI, and the Dominance Index (DI over the period 2007 to 2016. We then compare these measures against cigarette affordability trends. Results Across all measures, we find a highly concentrated cigarette industry. C4 ratios ranged from 97%-99%, HHI from 4754-8848, and DI from 7479-9973. In 2010 when Philip Morris acquired Fortune Tobacco, industry concentration peaked (HHI rose by 72% and DI by 33%. In 2012 when the Sin Tax Law was passed, competition slightly intensified with Mighty Corporation taking advantage of the transitionary dual tax structure. Most significantly, fluctuations in market concentration did not affect cigarette affordability. A pack of cigarettes costed 7.4%-8.4% of the daily minimum wage between 2006-2012. Conclusions Assessing the market structure of the cigarette industry better informs the formulation of effective tobacco control regulations. For a concentrated cigarette industry such as in the Philippines, an effective tax policy must temper

  17. The struggle for market power: industrial relations in the British coal industry, 1800-1840

    James Alan Jaffe

    2003-07-01

    During the Industrial Revolution, class relations were defined largely through the struggle to control the terms of exchange in the market. Integrating aspects of economic and social history as well as industrial sociology, this book examines the sources of the perception of the market on the part of both capital and labour and the elaboration of their alternative market ideologies. Of particular import is the argument that working-class culture expressed a fundamental acceptance of the utility of the market, a point that is supported by a detailed analysis of the labour process, workplace bargaining, and early-nineteenth-century trade unionism. Nonetheless, the working class's definition of 'proper' market relations differed substantially from that of capitalists. Contents: Introduction; 1. Capital and credit; 2. The perception of the market and industrial policy; 3. Managerial capitalism; 4. Family, community, and the labor market; 5. Work and the ideology of the market; 6. Religion, ideology, and trade unions; 7. The transformation of market relations: Tommy Hepburn's union, 1831; 8. Epilogue: class struggle and market power; Conclusion: the labor process and the market; Appendix; Select bibliography; Index.

  18. The Influence of Emerging Markets on the Pharmaceutical Industry.

    Tannoury, Maya; Attieh, Zouhair

    2017-01-01

    Emerging markets represent an exceptional opportunity for the pharmaceutical industry. Although a precise definition is not yet available, economists define emerging markets as developing prosperous countries in which investment is expected to result in higher income despite high risks. Qualifying a market as emerging is not merely based on the economic status of the country, but also on several criteria that render the definition applicable to each country. Jim O'Neil, retired chairman of asset management at Goldman Sachs, identified leading economies of emerging markets: Brazil, Russia, India, and China (BRIC) and later Brazil, Russia, India, China, and South Africa (BRICS) and then Mexico, Indonesia, South Korea, and Turkey (MIST), which followed years later as the second tier of nations. Sales of the pharmaceutical markets in BRICS and MIST countries doubled in 5 years, reaching a market share of approximately 20%. The shift toward these new markets has been attributed to the large populations, growing prosperity, and increasing life expectancy in BRICS and MIST countries. In addition, companies are experiencing flattened growth of developed markets, expiration of patents leading to the up-selling of less expensive generic drugs, and tight regulations enforced in mature markets. Particular attention must therefore be given to these emerging markets. The strategies adopted by pharmaceutical companies that want to expand in these markets must be tailored to the pace of development of each country. These countries need drugs against infectious diseases and communicable diseases such as sexually transmitted diseases. They are readily exploitable territories for the innovative products of pharmaceuticals. Nevertheless, with the increase in wealth and longevity, a change of lifestyle is occurring. These changes accompany a shift in disease patterns. A disproportionally fast rise in the incidence of noncommunicable diseases such as cardiovascular illnesses, diabetes

  19. Market surveillance for the food industry

    Grunert, Klaus G.; Brunsø, Karen

    1993-01-01

    , intraorganizational decision processes, and organizational resources. 8. For end users, cognitive structures can be measured by the instrument food-related life style, intraorganizational decision processes refer to family decision-making, and organizational resources to households' equipment with time and money. 9....... For distributors, decision-makers' cognitive structures may be measured by an instrument termed retail supplier evaluation style, intraorganizational decision processes refer to retail purchasing routines, and organizational resources to distributors overall sales, profit, number of outlets etc. 10....... For competitors, decision-makers' cognitive structures refer to their subjective key success factors, intraorganizational decision processes to managerial decision-making, and organizational resources to companies' scores on the market's key success factors....

  20. Management and Marketing Elements in Maritime Cruises Industry. European Cruise Market

    Romeo Boşneagu

    2015-05-01

    Full Text Available European cruises market has a major impact on all aspects of maritime industry: boarding ports, ports of call, shipbuilding, ship maintenance, supplies, sales and marketing, ship crews and administrative facilities. While in 2013, fiscal and economic conditions in Europe have continued to have a constraint to increasing demand for cruises, the number of passengers, Europeans or visitors of European ports, has grown moderately. For the next years, a higher growth of Europena market cruises is expected.

  1. ANALYSIS AND UNDERSTANDING OF KEY MARKETING CONCEPTS MARKETING ACTIVITIES ORGANIZED WITHIN THE FOOTWEAR INDUSTRY COMPANIES

    Carmen Adina Pastiu

    2011-01-01

    Marketing in its hypostasis: optical and economic design, practice science andart, it appears and develops in the context of a competitive economy, as a necessity ofbusiness success. These considerations and not only determined us researching its directsteps: business to business, and to identify characteristics of marketing activities undertakenby companies in competitive markets. In this paper we follow, based on research carried outon a sample of 160 statistical units (footwear industry co...

  2. Analysis of Market Opportunities for Chinese Private Express Delivery Industry

    Jiang, Changbing; Bai, Lijun; Tong, Xiaoqing

    China's express delivery market has become the arena in which each express enterprise struggles to chase due to the huge potential demand and high profitable prospects. So certain qualitative and quantitative forecast for the future changes of China's express delivery market will help enterprises understand various types of market conditions and social changes in demand and adjust business activities to enhance their competitiveness timely. The development of China's express delivery industry is first introduced in this chapter. Then the theoretical basis of the regression model is overviewed. We also predict the demand trends of China's express delivery market by using Pearson correlation analysis and regression analysis from qualitative and quantitative aspects, respectively. Finally, we draw some conclusions and recommendations for China's express delivery industry.

  3. Market size and vertical structure in the rail way industry

    Matsushima, Noriaki; Mizutani, Fumitoshi

    2011-01-01

    We provide a theoretical framework to discuss the relation between market size and vertical structure in the railway industry. The framework is based on a simple downstream monopoly model with two input suppliers, labor forces and the rail infrastructure firm. The operation of the downstream firm (i.e., the train operating firm) generates costs on the rail infrastructure firm. We show that the downstream firm with a larger market size is more likely to integrate with the rail infrastructure f...

  4. Analysis of Alcohol Industry Submissions against Marketing Regulation

    Martino, Florentine Petronella; Miller, Peter Graeme; Coomber, Kerri; Hancock, Linda; Kypri, Kypros

    2017-01-01

    A growing body of literature points to the role of vested interests as a barrier to the implementation of effective public health policies. Corporate political activity by the alcohol industry is commonly used to influence policy and regulation. It is important for policy makers to be able to critique alcohol industry claims opposed to improved alcohol marketing regulation. The Australian National Preventive Health Agency reviewed alcohol marketing regulations in 2012 and stakeholders were invited to comment on them. In this study we used thematic analysis to examine submissions from the Australian alcohol industry, based on a system previously developed in relation to tobacco industry corporate political activity. The results show that submissions were a direct lobbying tactic, making claims to government that were contrary to the evidence-base. Five main frames were identified, in which the alcohol industry claimed that increased regulation: (1) is unnecessary; (2) is not backed up by sufficient evidence; (3) will lead to unintended negative consequences; and (4) faces legal barriers to implementation; underpinned by the view (5) that the industry consists of socially responsible companies working toward reducing harmful drinking. In contrast with tobacco industry submissions on public policy, which often focused on legal and economic barriers, the Australian alcohol industry placed a heavier emphasis on notions of regulatory redundancy and insufficient evidence. This may reflect differences in where these industries sit on the ‘regulatory pyramid’, alcohol being less regulated than tobacco. PMID:28118411

  5. Analysis of Alcohol Industry Submissions against Marketing Regulation.

    Florentine Petronella Martino

    Full Text Available A growing body of literature points to the role of vested interests as a barrier to the implementation of effective public health policies. Corporate political activity by the alcohol industry is commonly used to influence policy and regulation. It is important for policy makers to be able to critique alcohol industry claims opposed to improved alcohol marketing regulation. The Australian National Preventive Health Agency reviewed alcohol marketing regulations in 2012 and stakeholders were invited to comment on them. In this study we used thematic analysis to examine submissions from the Australian alcohol industry, based on a system previously developed in relation to tobacco industry corporate political activity. The results show that submissions were a direct lobbying tactic, making claims to government that were contrary to the evidence-base. Five main frames were identified, in which the alcohol industry claimed that increased regulation: (1 is unnecessary; (2 is not backed up by sufficient evidence; (3 will lead to unintended negative consequences; and (4 faces legal barriers to implementation; underpinned by the view (5 that the industry consists of socially responsible companies working toward reducing harmful drinking. In contrast with tobacco industry submissions on public policy, which often focused on legal and economic barriers, the Australian alcohol industry placed a heavier emphasis on notions of regulatory redundancy and insufficient evidence. This may reflect differences in where these industries sit on the 'regulatory pyramid', alcohol being less regulated than tobacco.

  6. Analysis of Alcohol Industry Submissions against Marketing Regulation.

    Martino, Florentine Petronella; Miller, Peter Graeme; Coomber, Kerri; Hancock, Linda; Kypri, Kypros

    2017-01-01

    A growing body of literature points to the role of vested interests as a barrier to the implementation of effective public health policies. Corporate political activity by the alcohol industry is commonly used to influence policy and regulation. It is important for policy makers to be able to critique alcohol industry claims opposed to improved alcohol marketing regulation. The Australian National Preventive Health Agency reviewed alcohol marketing regulations in 2012 and stakeholders were invited to comment on them. In this study we used thematic analysis to examine submissions from the Australian alcohol industry, based on a system previously developed in relation to tobacco industry corporate political activity. The results show that submissions were a direct lobbying tactic, making claims to government that were contrary to the evidence-base. Five main frames were identified, in which the alcohol industry claimed that increased regulation: (1) is unnecessary; (2) is not backed up by sufficient evidence; (3) will lead to unintended negative consequences; and (4) faces legal barriers to implementation; underpinned by the view (5) that the industry consists of socially responsible companies working toward reducing harmful drinking. In contrast with tobacco industry submissions on public policy, which often focused on legal and economic barriers, the Australian alcohol industry placed a heavier emphasis on notions of regulatory redundancy and insufficient evidence. This may reflect differences in where these industries sit on the 'regulatory pyramid', alcohol being less regulated than tobacco.

  7. Market Motivations for Voluntary Carbon Disclosure in Real Estate Industry

    Ufere, Kalu Joseph; Alias, Buang; Godwin Uche, Aliagha

    2016-07-01

    Climate change mitigation in developing economies is a balancing act, between economic development and environmental sustainability. The need for market friendly determinants for low carbon economy, without compromising economic development is of essence. The aim of the study is to determine market friendly factors, which motivates voluntary carbon information disclosure, in the real estate industry. The study modeled economic factor with three variables and financial market factor with three variables against voluntary carbon information disclosure in the real estate industry. Structural equation modeling was used for the modeling and content analysis was used to collect data on the level of voluntary carbon information disclosure, from 2013 annual reports of 126 real estate sector companies listed in the Kuala Lumpur Stock Exchange (KLSE). The model achieved a good fit, and was acceptable prediction. The results show that financial market factor has a significant predictive influence on voluntary carbon disclosure. The application of the result is that financial market factor is has a significantly positive influence on companies’ willingness to make voluntary carbon disclosure in the real estate industry. The result may be limited to the real estate industry that is highly leveraged on syndicated fund.

  8. Critical success factors in industrial marketing supply chain management

    Naser Azad

    2012-10-01

    Full Text Available Implementation of better marketing strategies in industry plays an important role in increasing sales and profitability of industrial part suppliers. Understanding the weakness in each part of supply chain helps reduce different cost component and increases profitability. In this paper, we present an empirical study to find important factors influencing marketing strategies based on factor analysis. The study designs and distributes a questionnaire consists of 64 questions. The proposed study uses Skewness analysis to reduce the factors into 44 items and reports 8 important factors including business environment, communication chain technology, good organizational relationship, leadership cost strategy, performance risk, ecommerce strategy, encouraging strategy and consistency in organizational performance.

  9. Market basket analysis in insurance industry

    Marzieh Vahidi Roodpishi

    2015-04-01

    Full Text Available Nowadays, many organizations focus on discovering their customers’ hidden patterns to maintain their competitive position through customer analysis. In fact, more and more organizations are realizing that customers are their most valuable resources. This paper performs a research using data associated with 300 clients of an insurance company in city of Anzali, Iran and they are analyzed using K-Means clustering method. Using demographic variables including gender, age, occupation, education level, marital status, place of residence and clients’ incomes, the study determines the optimal numbers of clusters in order to achieve necessary data for grouping customers. Next, the study uses the method of association rules to find hidden patterns for the insurance industry.

  10. Marketing norm perception among medical representatives in Indian pharmaceutical industry.

    Nagashekhara, Molugulu; Agil, Syed Omar Syed; Ramasamy, Ravindran

    2012-03-01

    Study of marketing norm perception among medical representatives is an under-portrayed component that deserves further perusal in the pharmaceutical industry. The purpose of this study is to find out the perception of marketing norms among medical representatives. The research design is quantitative and cross sectional study with medical representatives as unit of analysis. Data is collected from medical representatives (n=300) using a simple random and cluster sampling using a structured questionnaire. Results indicate that there is no difference in the perception of marketing norms among male and female medical representatives. But there is a difference in opinion among domestic and multinational company's medical representatives. Educational back ground of medical representatives also shows the difference in opinion among medical representatives. Degree holders and multinational company medical representatives have high perception of marketing norms compare to their counterparts. The researchers strongly believe that mandatory training on marketing norms is beneficial in decision making process during the dilemmas in the sales field.

  11. Selling green power in California: Product, industry, and market trends

    Wiser, R.H.; Pickle, S.J.

    1998-05-01

    As one of the first US stages to open its doors to retail electric competition, California offers an important opportunity to assess the effectiveness of green power marketing as a mechanism for supporting renewable energy. This report is an interim assessment of key green power product, industry, and market trends in California. The report identifies and analyzes: the potential size of the green power market in California; the companies participating in the green power market; the green power products being offered and their prices; the impact of the green market on renewable generators and the environment; and the influence of several public policies and non-governmental programs on the market for green power. Data used in this paper have been collected, in large part, from surveys and interviews with green power marketers that took place between December 1997 and April 1998. There remain legitimate concerns over the viability of green power marketing to support significant quantities of renewable energy and provide large environmental gains, and it is far too early to assess the overall strength of customer demand for renewable energy. A critical finding of this report is that, because of the high cost of acquiring and servicing residential customers and the low utility default service price, green power marketing affords new energy service providers one of the only viable entrees to California`s residential marketplace.

  12. Selling green power in California: Product, industry, and market trends

    Wiser, R.H.; Pickle, S.J.

    1998-05-01

    As one of the first US stages to open its doors to retail electric competition, California offers an important opportunity to assess the effectiveness of green power marketing as a mechanism for supporting renewable energy. This report is an interim assessment of key green power product, industry, and market trends in California. The report identifies and analyzes: the potential size of the green power market in California; the companies participating in the green power market; the green power products being offered and their prices; the impact of the green market on renewable generators and the environment; and the influence of several public policies and non-governmental programs on the market for green power. Data used in this paper have been collected, in large part, from surveys and interviews with green power marketers that took place between December 1997 and April 1998. There remain legitimate concerns over the viability of green power marketing to support significant quantities of renewable energy and provide large environmental gains, and it is far too early to assess the overall strength of customer demand for renewable energy. A critical finding of this report is that, because of the high cost of acquiring and servicing residential customers and the low utility default service price, green power marketing affords new energy service providers one of the only viable entrees to California's residential marketplace

  13. Importance of marketing management in the world pfarmaceutical industry

    Dragan Kesič; Andrej Bertoncelj

    2008-01-01

    The world pharmaceutical industry has changed tremendously in the last decade. Globalization processes reinforce a consolidation of the world pharmaceutical industry. Mergers and acquisitions prevail more and more as a strategic orientation of numerous world pharmaceutical companies. In our research we found out that marketing management has been playing an increasingly important or even a crucial role in day-today activities and strategic business operations of the world pharmaceutical compa...

  14. Reaching consumers: How the tobacco industry uses email marketing.

    Brock, Betsy; Carlson, Samantha C; Moilanen, Molly; Schillo, Barbara A

    2016-12-01

    Tobacco companies are restricted from engaging in many traditional forms of marketing. Direct marketing is one way tobacco companies can reach consumers while complying with regulation and avoiding negative public perception. There is little research on this type of opt-in marketing, which includes mail marketing, email marketing, web marketing, and mobile marketing, and its impact is not well understood. This study examined 6990 tobacco company emails received by individuals living in the state of Minnesota, US between January 2010 and May 2015 to determine email frequency by brand. These emails were gathered as part of ongoing surveillance of tobacco industry direct marketing. A subset of these emails received between October 2014 and May 2015 (n = 1646) were content analyzed to identify the purpose of the email communication along with type of product promoted. Tobacco companies use email to communicate with consumers on a regular basis. This communication was observed to be as frequent as nine times per month. Emails are most commonly used to promote contests (54.1%), content on tobacco company websites (39.1%), and tobacco coupons (15.7%). Email promotion of menthol-flavored tobacco products was common and was associated with promotion of coupons. Emails promoting menthol had a 1.9 times higher prevalence of also promoting coupons (95% CI: 1.52-2.37). Little is known about tobacco company email marketing and this study fills an identified research gap. A deeper understanding of this type of marketing is needed in order to counter tobacco industry messaging and advance tobacco control.

  15. Reaching consumers: How the tobacco industry uses email marketing

    Betsy Brock

    2016-12-01

    Full Text Available Tobacco companies are restricted from engaging in many traditional forms of marketing. Direct marketing is one way tobacco companies can reach consumers while complying with regulation and avoiding negative public perception. There is little research on this type of opt-in marketing, which includes mail marketing, email marketing, web marketing, and mobile marketing, and its impact is not well understood. This study examined 6990 tobacco company emails received by individuals living in the state of Minnesota, US between January 2010 and May 2015 to determine email frequency by brand. These emails were gathered as part of ongoing surveillance of tobacco industry direct marketing. A subset of these emails received between October 2014 and May 2015 (n = 1646 were content analyzed to identify the purpose of the email communication along with type of product promoted. Tobacco companies use email to communicate with consumers on a regular basis. This communication was observed to be as frequent as nine times per month. Emails are most commonly used to promote contests (54.1%, content on tobacco company websites (39.1%, and tobacco coupons (15.7%. Email promotion of menthol-flavored tobacco products was common and was associated with promotion of coupons. Emails promoting menthol had a 1.9 times higher prevalence of also promoting coupons (95% CI: 1.52–2.37. Little is known about tobacco company email marketing and this study fills an identified research gap. A deeper understanding of this type of marketing is needed in order to counter tobacco industry messaging and advance tobacco control.

  16. Estimating WACC for Regulated Industries on Developing Financial Markets and in Times of Market Uncertainty

    Igor Stubelj

    2014-03-01

    Full Text Available The paper deals with the estimation of weighted average cost of capital (WACC for regulated industries in developing financial markets from the perspective of the current financial-economic crisis. In current financial market situation some evident changes have occurred: risk-free rates in solid and developed financial markets (e. g. USA, Germany have fallen, but due to increased market volatility, the risk premiums have increased. The latter is especially evident in transition economies where the amplitude of market volatility is extremely high. In such circumstances, there is a question of how to calculate WACC properly. WACC is an important measure in financial management decisions and in our case, business regulation. We argue in the paper that the most accurate method for calculating WACC is the estimation of the long-term WACC, which takes into consideration a long-term stable yield of capital and not the current market conditions. Following this, we propose some solutions that could be used for calculating WACC for regulated industries on the developing financial markets in times of market uncertainty. As an example, we present an estimation of the capital cost for a selected Slovenian company, which operates in the regulated industry of electric distribution.

  17. Digital wine marketing: Social media marketing for the wine industry

    Viana Natália Andrade

    2016-01-01

    Full Text Available The wine industry recognizes the increasingly relevant role of digital marketing as a valuable and appropriate tool to reach (adult consumers. This paper intends to trace a brief analysis about Digital Wine Marketing and Social Media Marketing contribution for the Wine Industry to increase brand awareness and sales and develop a short guidance to digital marketing as well. When consumers search for wine and wineries on internet they are bombarded with an massive volume of brand messages, meaning that delivering creative, polished content is key if a brand wants to capture people's attention. So, make a good wine is a important part of the work, but after this is necessary to give it the presentation it deserves, communicating accurately to consumers and have in mind that digital marketing activities are in a state of evolutionary development, where new trends are likely to occur rapidly and wineries have to adapt.

  18. Impact of electric industry deregulation on gas markets: a power marketer's perspective

    Jahns, F.H.

    1996-01-01

    The impact of electric industry deregulation on gas markets was examined. The presentation included industry comparisons of 1994 gas total revenues versus electricity total revenues for residential, commercial, and industrial use. A chart forecasting the outlook for gas-fired generation of electric power indicated that the use of natural gas as feedstock for power generation will increase from 12% to 37% during the period 1994 to 2003. 16 figs

  19. Impacts of market liberalisation on the EU gas industry

    Van Oostvoorn, F.; Boots, M.G.

    1999-10-01

    The paper presents an analysis of tbc effects of tbc European Union (EU) Gas Directive on the EU natural gas industry in the next ten years. First, it briefly reviews the current driving factors for increasing competition in the EU gas markets. Second, the different directions of implementation of EU Gas Directive are discussed. Finally we give an assessment of impacts of the different directions of implementation of the Gas Directive, thereby focusing on structural changes of the gas industry and the scope for reduction of consumer gas prices. Note that our assessment of the impacts is partly based on an analysis of recent trends in the EU gas market and partly on calculations with a recently developed model of the EU gas market on company level. The paper summarises the main observations of a study conducted by the Netherlands Energy Research Foundation (ECN) last year in the framework of a larger scenario study for the European Committee, Directorate-General 17, in the Shared Analysis Project, 'Economic Foundations for Energy Policy in Europe to 2020' managed by FhG-ISI. For the complete results of the ECN study, see report 'Impacts of Market Liberalisation on the EU Gas Industry', September 1999, forthcoming. Note that the analysis is limited to the gas market and does not include other impacts, i.c. on energy conservation, emissions, etc. 21 refs

  20. Canadian retail petroleum markets study : a review of competitiveness in the Canadian refined petroleum marketing industry

    Ervin, M.J.

    1997-01-01

    A retail petroleum market study was conducted to provide a comprehensive overview of the competitiveness of the downstream petroleum industry in Canada, as well as to provide a foundation for effective policy development. A model which illustrates the interrelationships between the many stakeholders who receive revenue from the sale of gasoline was presented. It was shown that although there has been an upward trend in world crude prices since 1991, both refiners and marketers have experienced a decline in margins due to price competition at the rack and at the retail pump. Government intervention into petroleum marketing was considered to be of questionable value and a poor alternative to market-based regulation. In this study, 19 markets representing a broad range of conditions, were chosen for a detailed review of outlet economics. Market-by-market and regional comparisons of key competitiveness indicators were reviewed and discussed. Improving public understanding and awareness of competition in the petroleum marketing sector and developing cooperative industry research into marketing sector competitive issues were recommended. 7 refs., 15 tabs., 37 figs

  1. Natural gas industry in European Community and european single market

    Cadoret, I.

    1992-01-01

    Common Market of natural gas is dominated by some companies. In several Member Countries, one company only manages the whole industry. European Economic Community thinks this type of structure induce hindrances to free circulation of natural gas in Europe. 10 refs

  2. Industrial robots in Europe - market, applications and developments

    Schraft, R. D.

    1975-01-01

    Different companies involving a wide range of products and manufacturing processes were studied to define the requirements for industrial robots. A survey of all such automatic units offered on the world market was made to establish a data base. Principal applications include coating, spot welding, and loading and unloading operations.

  3. Labour Market Segmentation: An Investigation into the Dutch Hospitality Industry

    A. Bispo

    2007-01-01

    textabstractAlmost 42,000 establishments, over 310,000 employees and approximately 13 billion Euro annual turnover (including VAT). This, in a nutshell, captures the Dutch hospitality industry in 2005. The aim of this study is to examine the functioning of the labour market in the Dutch hospitality

  4. Relationship Marketing Stage of Development in Romanian Banking Industry

    Alina Filip

    2016-02-01

    Full Text Available The paper emphasizes the relationship marketing stage of development within the banking industry in Romania, by identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to achieve this aim a qualitative marketing research was conducted, by applying in-depth semi-structured interviews. The target group of the research consisted of nine banking companies, selected according to the market share, while the research participants were employees responsible for marketing, sales and customer relationship management activities. Due to respondents’ expertise, during the interviews could be applied mixed research methods in the process of data collection and subsequently, in data analysis. According to research objectives and results, although there is an increase in the importance of customer orientation within banking policies, the integration of relationship marketing optics at the institutional management level is facing a number of deficiencies, especially with regard to the concerns about employees’ satisfaction and loyalty or to the development of relationships with other stakeholders. The degree of satisfaction with the adoption of customer relationship management technology is relatively high among banks, being appreciated mainly those banking performance achieved in terms of retention rate, cross-selling and customer satisfaction. Most banks use the gross customer retention index as the main indicator of customer portfolio stability, although retention objectives tend to be set differently depending on customer value. Internal marketing strategies are developed around staff training processes, while performance evaluation criteria are rather specific to a transactional marketing approach. Results of the research provide clues on the relationship marketing processes and activities that need to be improved, in order to strengthen the current customer base and the competitive

  5. Comparison of dust related respiratory effects in Dutch and Canadian grain handling industries: a pooled analysis.

    Peelen, S J; Heederik, D; Dimich-Ward, H D; Chan-Yeung, M; Kennedy, S M

    1996-08-01

    Four previously conducted epidemiological studies in more than 1200 grain workers were used to compare exposure-response relations between exposure to grain dust and respiratory health. The studies included Dutch workers from an animal feed mill and a transfer grain elevator and Canadian workers from a terminal grain elevator and the docks. Relations between forced expiratory volume in one second (FEV1) and exposure were analysed with multiple regression analysis corrected for smoking, age, and height. Exposure variables examined included cumulative and current dust exposure and the numbers of years a subject was employed in the industry. Sampling efficiencies of the Dutch and Canadian measurement techniques were compared in a pilot study. Results of this study were used to correct slopes of exposure-response relations for differences in dust fractions sampled by Dutch and Canadian personal dust samplers. Negative exposure-response relations were shown for regressions of FEV1 on cumulative and current exposure and years employed. Slopes of the exposure-response relations differed by a factor of three to five between industries, apart from results for cumulative exposure. Here the variation in slopes differed by a factor of 100, from -1 to -0.009 ml/mg.y/m3. The variation in slopes between industries reduced to between twofold to fivefold when the Dutch transfer elevator workers were not considered. There was evidence that the small exposure-response slope found for this group is caused by misclassification of exposure and a strong healthy worker effect. Alternative, but less likely explanations for the variation in slopes were differences in exposure concentrations, composition of grain dust, exposure characteristics, and measurement techniques. In conclusion, this study showed moderately similar negative exposure-response relations for four different populations from different countries, despite differences in methods of exposure assessment and exposure estimation.

  6. Cubis AG - for the mining industry and for new markets

    Hamm, E.

    1994-01-01

    In Germany the research funds for the mining industry will again be cut drastically in future. Cubis must plan and use the remaining research funds in an optimum manner in conjunction with the mining industry itself and also the mining supply industry. Close cooperation and continuous coordination between the research institutes and industrial partners will continue to be necessary for this purpose. Transfer of technology between research and industrial application must take place more smoothly. It is not a question of marketing the implementation of results of individual research and development projects; on the contrary system solutions from one source are required and offered. Long-term business relationships with industrial partners, within the framework of which contract research, advice, engineering, training, etc. can be realised, are desirable. Cubis has undertaken the responsibility to make available services to the mining industry and involve itself in new markets with the released capacities. The success so far achieved by the new company shows that competence and potential to face up to the large tasks exist. Cubis is equipped to tackle the continuous challenge of technology and safety at work, but also the tasks in the raw material and environment sectors in the nineties and is the suitable partner for solution of problems. (orig.)

  7. Physicians under the influence: social psychology and industry marketing strategies.

    Sah, Sunita; Fugh-Berman, Adriane

    2013-01-01

    Pharmaceutical and medical device companies apply social psychology to influence physicians' prescribing behavior and decision making. Physicians fail to recognize their vulnerability to commercial influences due to self-serving bias, rationalization, and cognitive dissonance. Professionalism offers little protection; even the most conscious and genuine commitment to ethical behavior cannot eliminate unintentional, subconscious bias. Six principles of influence - reciprocation, commitment, social proof, liking, authority, and scarcity - are key to the industry's routine marketing strategies, which rely on the illusion that the industry is a generous avuncular partner to physicians. In order to resist industry influence, physicians must accept that they are vulnerable to subconscious bias and have both the motivation and means to resist industry influence. A culture in which accepting industry gifts engenders shame rather than gratitude will reduce conflicts of interest. If greater academic prestige accrues to distant rather than close relationships with industry, then a new social norm may emerge that promotes patient care and scientific integrity. In addition to educating faculty and students about the social psychology underlying sophisticated but potentially manipulative marketing and about how to resist it, academic medical institutions should develop strong organizational policies to counteract the medical profession's improper dependence on industry. © 2013 American Society of Law, Medicine & Ethics, Inc.

  8. Market development directory for solar industrial process heat systems

    None

    1980-02-01

    The purpose of this directory is to provide a basis for market development activities through a location listing of key trade associations, trade periodicals, and key firms for three target groups. Potential industrial users and potential IPH system designers were identified as the prime targets for market development activities. The bulk of the directory is a listing of these two groups. The third group, solar IPH equipment manufacturers, was included to provide an information source for potential industrial users and potential IPH system designers. Trade associates and their publications are listed for selected four-digit Standard Industrial Code (SIC) industries. Since industries requiring relatively lower temperature process heat probably will comprise most of the near-term market for solar IPH systems, the 80 SIC's included in this chapter have process temperature requirements less than 350/sup 0/F. Some key statistics and a location list of the largest plants (according to number of employees) in each state are included for 15 of the 80 SIC's. Architectural/engineering and consulting firms are listed which are known to have solar experience. Professional associated and periodicals to which information on solar IPH sytstems may be directed also are included. Solar equipment manufacturers and their associations are listed. The listing is based on the SERI Solar Energy Information Data Base (SEIDB).

  9. The state of the Canadian geothermal heat pump industry 2010 : industry survey and market analysis

    2010-11-01

    This report provided an overview of the state of the Canadian geothermal heat pump industry for 2010. In 2003, the Canadian GeoExchange Coalition (CGC) embarked on a market transformation initiative that continues to shape Canada's geothermal heat pump markets. The market for ground source heat pumps has grown by more than 60 percent annually in 2006, 2007, and 2008. The large increases in oil prices has created a price effect strong enough to trigger fuel switching for many consumers. Growth in the industry has also coincided with grant and financial assistance programs deployed by provincial governments, utilities, and the federal government. The ecoENERGY retrofitting program initiated in 2007 encouraged the use of geothermal heat pumps in the residential retrofit market. Tax rebate and load programs, as well as direct grants from provincial governments have increased demand in the new-built market. Canada's geothermal heat pump markets are growing much faster than United States geothermal markets. Closed horizontal loop systems accounted for 49.4 percent of residential installations. The CGC has trained over 2968 installers as well as many designers and inspectors for geothermal heat pumps. Colleges and public institutions are now creating training programs related to geothermal energy use. The total economic activity of the geoexchange industry in 2009 was estimated at in excess of $500 million. 29 tabs., 63 figs.

  10. Pharmaceutical industry marketing: understanding its impact on women's health.

    Sufrin, Carolyn B; Ross, Joseph S

    2008-09-01

    The delivery of modern health care entails significant involvement from the pharmaceutical industry, including developing and manufacturing drugs. However, the industry also has tremendous influence on the practice of medicine through its considerable marketing efforts, both to patients through direct to consumer advertising, and to physicians through detailing, providing samples, continuing medical education, and other efforts. This article will review the role that pharmaceutical marketing plays in health care, and the substantial evidence surrounding its influence on patient and physician behaviors, with additional discussion of the medical device industry, all with particular attention to women's health. Understanding the effects of pharmaceutical marketing on women's health, through discussion of relevant examples-including oral contraceptive pills, drugs for premenstrual dysphoric disorder, Pap smear cytology techniques, and neonatal herpes prophylaxis-will help ensure that women receive unbiased, evidenced-based care. We will conclude with a discussion of guidelines that have been proposed by professional organizations, policy makers, and universities, to assist physicians in managing exposure to pharmaceutical marketing.

  11. Marketing aspects in tourism development : The marketing analysis of Vietnam tourism industry for long term development

    Thai, Thuy Nga

    2011-01-01

    The objectives of this paper are to identify the shortcomings that have been hindering the development of Vietnam tourism and seeking for the solution for these shortcomings in the aspects of marketing. Vietnam is a country lying in the peninsula of South Asia and holds great potentials of nature, culture and human power for tourism growth. Despite much effort on marketing campaigns, Vietnam tourism is still lagging behind other giant tourism industries in Asia region. The thesis applied ...

  12. Evaluating Industry Self-Regulation of Food Marketing to Children.

    Kunkel, Dale L; Castonguay, Jessica S; Filer, Christine R

    2015-08-01

    Concern has grown about the role of televised food advertising as a contributor to childhood obesity. In response, the food industry adopted a program of self-regulation, with participating companies pledging to limit child-targeted advertising to healthier products. The implicit promise of the industry initiative is a significant improvement in the overall nutritional quality of foods marketed to children, thereby negating the need for governmental regulation to accomplish that objective. This study assesses the efficacy of industry self-regulation by comparing advertising content on children's TV programs before and after self-regulation was implemented. A systematic content analysis of food advertisements (n=625 in 2007, n=354 in 2013) appearing in children's TV programs on the most popular cable and broadcast channels was conducted. All analyses were conducted in 2014. Findings indicated that no significant improvement in the overall nutritional quality of foods marketed to children has been achieved since industry self-regulation was adopted. In 2013, 80.5% of all foods advertised to children on TV were for products in the poorest nutritional category, and thus pose high risk for contributing to obesity. The lack of significant improvement in the nutritional quality of food marketed to children is likely a result of the weak nutritional standards for defining healthy foods employed by industry, and because a substantial proportion of child-oriented food marketers do not participate in self-regulation. The lack of success achieved by self-regulation indicates that other policy actions are needed to effectively reduce children's exposure to obesogenic food advertising. Copyright © 2015 American Journal of Preventive Medicine. Published by Elsevier Inc. All rights reserved.

  13. Marketing strategies of the power industry. Marketingstrategien in der Elektrizitaetswirtschaft

    Haas, L.

    1975-01-01

    Electricity-supply companies have been making efforts for a long time, using price policy, to stimulate the consumption during low operation periods and to extend the sale altogether. In the budgetary field, these efforts were successful due to the technical development of electrical storage heating. Today already 6% of all households use electrical storage heating in their rooms. If the public utilities want to hold their own on the heating market on which competition is stiff due to competing energy sources, they must pay more attention to all instruments of sales policy than they have until now. Farsighted utilities have already adjusted their policy to marketing-political aims. Regarding the increasing importance of marketing strategies for sales development of the electricity industry a survey about the marketing activities by the utilities might be of interest. The essay is based upon an interview with 32 public utilities and analyses some marketing strategies already in use thus trying to show the possibilities and limits of sales promotion. As marketing-strategic possibilities, price policy, sales methods, product policy, and communication policy are discussed in detail.

  14. HANJUNG`s overseas marketing for power industry

    Cho, B.K. [Korea Heavy Industries and Construction Co., Ltd., Hanjung (Korea, Democratic People`s Republic of)

    1994-12-31

    The Korean government has a strong policy for developing local industries for producing power plant facilities. Korea Heavy Industries and Construction Co. Ltd. (HANJUNG) is a prime contractor for the design, construction, and installation of power plant facilities. The following topics are discussed: history of the electric power in Korea, the fabrication and supply of power plants in Korea, changing factors of the power plant business around the world, HANJUNG`s overseas marketing strategy, and Korea-US cooperation in third world countries.

  15. Embedded generation for industrial demand response in renewable energy markets

    Leanez, Frank J.; Drayton, Glenn

    2010-01-01

    Uncertainty in the electrical energy market is expected to increase with growth in the percentage of generation using renewable resources. Demand response can play a key role in giving stability to system operation. This paper discusses the embedded generation for industrial demand response in renewable energy markets. The methodology of the demand response is explained. It consists of long-term optimization and stochastic optimization. Wind energy, among all the renewable resources, is becoming increasingly popular. Volatility in the wind energy sector is high and this is explained using examples. Uncertainty in the wind market is shown using stochastic optimization. Alternative techniques for generation of wind energy were seen to be needed. Embedded generation techniques include co-generation (CHP) and pump storage among others. These techniques are analyzed and the results are presented. From these results, it is seen that investment in renewables is immediately required and that innovative generation technologies are also required over the long-term.

  16. Energy and environmental market in industrial enterprises in Thailand

    NONE

    1999-04-01

    This paper discusses markets related with energy conservation and environment preservation in industrial enterprises in Thailand. The present Thailand is not in a situation that investments are made into environmental businesses or energy saving businesses. However, the attitude of the government toward environment is that emphasis is placed on solving the environmental pollution problems. Laws and regulations are defined for assistance in environment preservation to corporations making efforts to increase export, resource protection and energy conservation. These measures lead to expectation on bright future in developing technologies and markets related to environment preservation and energy conservation. Control of wastes by using clean technologies and enhancement in productivity are very important issues for the export of Thailand partly because European countries and America set these requirements as a condition for transaction. The markets related to energy conservation and environment preservation are anticipated of participation from such businesses as consultants, device manufacturers, and inspection and analysis of environmental effects. (NEDO)

  17. Social Media Marketing Strategies for Customer Retention in Fitness Industry

    Ilina, Aleksandra

    2015-01-01

    The purpose of the study was to investigate the most effective ways of social media marketing that can be applied for customers’ loyalty management in fitness industry, as well as particular features, benefits, and methods of these strategies. The main idea is to create appropriate guidelines for the case companies to build social bonds with customer that will positively impact on maintaining communication and retention. The data for this study were collected from several sources, such as ...

  18. Research of factors of marketing pricing at domestic industrial enterprises

    V.V. Bozhkova; I.M. Ryabchenko

    2013-01-01

    The aim of the article. The purpose of the article is research and systematization of factors of marketing pricing, which affect on realization of products of industrial enterprises.Works of domestic and foreign scientists on this issue were analysed. Traditionally pricing factors are classified into two groups: internal (controlled) and external (uncontrolled). Such division of factors is the first stage of pricing system analysis. On the second stage of analysis each of these groups is divi...

  19. Internet Marketing in Cultural Industries: from movie to arts

    Besana, Angela

    2010-01-01

    Marketing skills have been developed by firms of several cultural industries for more than three decades. From movie companies to performing arts, from museums to art fairs, every stakeholder has adopted and is going to implement innovative communication strategies. Digital advertising and e-fundraising might represent the boundaries of the present and the future of cultural promotion. First of all we will explore the impact of Information and Communication Technologies in the Cultural (cr...

  20. Value in business and industrial marketing: past, present, and future

    Lindgreen, Adam; Hingley, Martin K.; Grant, David B.; Morgan, Robert E.

    2012-01-01

    This article offers an overview of research on the ‘value’ that businesses and industrial marketers analyze, create, and deliver. First, value literature (up to and around 2005 and post 2005) is discussed. This review highlights the changes in our notions of value and helps to identify seven areas for consideration that should drive future research: value proposition, relationship form, capabilities management, value metrics, temporal horizon, innovation imperative, and tactical focus. Follow...

  1. Market Structure, Financial Dependence and Industrial Growth: Evidence from the Banking Industry in Emerging Asian Economies

    Khan, Habib Hussain; Ahmad, Rubi Binit; Gee, Chan Sok

    2016-01-01

    In this study, we examine the role of market structure for growth in financially dependent industries from 10 emerging Asian economies over the period of 1995–2011. Our approach departs from existing studies in that we apply four alternative measures of market structure based on structural and non-structural approaches and compare their outcomes. Results indicate that higher bank concentration may slow down the growth of financially dependent industries. Bank competition on the other hand, allows financially dependent industries to grow faster. These findings are consistent across a number of sensitivity checks such as alternative measures of financial dependence, institutional factors (including property rights, quality of accounting standards and bank ownership), and endogeneity consideration. In sum, our study suggests that financially dependent industries grow more in more competitive/less concentrated banking systems. Therefore, regulatory authorities need to be careful while pursuing a consolidation policy for banking sector in emerging Asian economies. PMID:27490847

  2. Market Structure, Financial Dependence and Industrial Growth: Evidence from the Banking Industry in Emerging Asian Economies.

    Khan, Habib Hussain; Ahmad, Rubi Binit; Gee, Chan Sok

    2016-01-01

    In this study, we examine the role of market structure for growth in financially dependent industries from 10 emerging Asian economies over the period of 1995-2011. Our approach departs from existing studies in that we apply four alternative measures of market structure based on structural and non-structural approaches and compare their outcomes. Results indicate that higher bank concentration may slow down the growth of financially dependent industries. Bank competition on the other hand, allows financially dependent industries to grow faster. These findings are consistent across a number of sensitivity checks such as alternative measures of financial dependence, institutional factors (including property rights, quality of accounting standards and bank ownership), and endogeneity consideration. In sum, our study suggests that financially dependent industries grow more in more competitive/less concentrated banking systems. Therefore, regulatory authorities need to be careful while pursuing a consolidation policy for banking sector in emerging Asian economies.

  3. Market Structure, Financial Dependence and Industrial Growth: Evidence from the Banking Industry in Emerging Asian Economies.

    Habib Hussain Khan

    Full Text Available In this study, we examine the role of market structure for growth in financially dependent industries from 10 emerging Asian economies over the period of 1995-2011. Our approach departs from existing studies in that we apply four alternative measures of market structure based on structural and non-structural approaches and compare their outcomes. Results indicate that higher bank concentration may slow down the growth of financially dependent industries. Bank competition on the other hand, allows financially dependent industries to grow faster. These findings are consistent across a number of sensitivity checks such as alternative measures of financial dependence, institutional factors (including property rights, quality of accounting standards and bank ownership, and endogeneity consideration. In sum, our study suggests that financially dependent industries grow more in more competitive/less concentrated banking systems. Therefore, regulatory authorities need to be careful while pursuing a consolidation policy for banking sector in emerging Asian economies.

  4. The Impact of Relationship Marketing Strategy in Indonesia Retail Industries

    Freddy Pandapotan Simbolon

    2016-09-01

    Full Text Available This research aimed to examine the impact of relationship marketing strategy on customer loyalty in Indonesia’s retail industries. A questionnaire derived from previous studies and the relevant literature was completed by 182 retail customers in Jakarta. Multiple regression analysis assessed the impact on customer loyalty of four key constructs of relationship marketing (trust, commitment, communication, and conflict handling. The two variables (trust and commitment had a significant effect and predicted a good proportion of the variance in customer loyalty. Moreover, they were significantly related to one another. The relationships investigated in this study deserved further research. Since the data analyzed were collected from one sector of the service industry in one region, more studies were required before general conclusions can be drawn. It is reasonable to conclude, on this evidence, that customer loyalty can be created, reinforced, and retained by marketing plans aimed at building trust, demonstrating a commitment to service, communicating with customers in a timely, reliable and proactive fashion, and handling conflict efficiently, reinforces and refines the body of knowledge relating to customer loyalty in service industries.

  5. Technological barriers to the growth of the export potential of Russian grain industry

    O. A. Eremchenko

    2017-01-01

    Full Text Available Russia is the world's largest wheat exporter. The sales volume on foreign markets in 2015 amounted to $3.9 billion, or 10.1% of global exports. By the end of 2015, the volume of exports of agricultural products exceeded revenues from sales of arms in foreign markets. However, in dollar terms, wheat exports correspond to only a fifth place in the world. The article analyzes the reasons for a significant gap in the volume of exports and revenue, barriers to the development of export of agricultural deep processed products. The assumption is made that the development of technologies for deep processing of grain crops will increase the share of exports of Russian products with high added value.

  6. The internationalisation of the Spanish food industry: the home market effect and European market integration

    Serrano, R.; García-Casarejos, N.; Gil-Pareja, S.; Llorca-Vivero, R.; Pinilla, V.

    2015-07-01

    The objective of this study was to analyse, from a long-term perspective, the factors determining the process of the internationalisation of the Spanish agrifood industry. The paper concentrates on the empirical verification of the existence of a home market effect in the food and drink industries in Spain and on the effects on trade flows of integration into the European Union. With this aim in mind, we took into account the latest contributions to the estimation of the gravity equation for a sample of export flows from 13 agrifood subsectors between 1970 and 2012, with a destination of 175 markets. From the results of the study the existence of the “home market effect” stands out as the determining factor of the increasing process of internationalisation in the majority of the subsectors of the food industry. On this point, the presence of this effect is remarkable in the most dynamic industries, where the process of restructuring caused by the development of the internal market was more intense. Furthermore, the influence of the process of European integration has been shown by the literature to be a very important factor. Our results qualify in part the results of previous studies, since the positive effect appeared later than expected. The positive effects did not appear until the completion of the process of transition by the dismantling of the barriers established in the treaty of accession to the European Union. (Author)

  7. The Emerging Global Education Industry: Analysing Market-Making in Education through Market Sociology

    Verger, Antoni; Steiner-Khamsi, Gita; Lubienski, Christopher

    2017-01-01

    This paper addresses the rise and consequences of an emerging global education industry (GEI), which represents new forms of private, for profit involvement in education across the globe. The paper explores the emergence within the GEI of new and varied, largely transnational, markets in education by focusing on three examples of the GEI at work.…

  8. RESPONSIVENESS OF SPATIAL PRICE VOLATILITY TO INCREASED GOVERNMENT PARTICIPATION IN MAIZE GRAIN AND MAIZE MEAL MARKETING IN ZAMBIA

    Syampaku, E.M; Mafimisebi, Taiwo Ejiola

    2014-01-01

    The study analyzed the responsiveness of maize grain and maize meal spatial price volatilities to increased government participation in maize grain marketing in Zambia using descriptive statistics and vector auto-regression (VAR). This was achieved by comparing spatial price volatility means and spatial price means for the period under increased government participation with respective means for periods under limited government participation. Also, spatial price volatilities were regressed ag...

  9. MARKETING CHANNELS AND DISTRIBUTION DECISIONS IN THE SPORT BUSINESS INDUSTRY

    Alexandru Lucian MIHAI

    2014-11-01

    Full Text Available The sport business must determine how to get its products from the manufacturer or producer to the consumer. Additionally, in this industry, there are products produced at a point where the consumer must be present at its production to consume the product. These products are sports events, such as a professional basketball game, a football match, or a super cross race. In these types of products, the event - the product - is staged at a facility where fans will gather to watch. The sport business will have made decisions regarding the facility in relation to location and other factors that will make the facility attractive to the consumer as a place in which to consume these types of products. This paper presents a brief overview about distribution in the sport business industry, the role of distribution in marketing strategy, the selection of a distribution network, and the types of distribution intermediaries available for moving and / or offering sport business industry products.

  10. Investigating Food and Beverage Industry Market Structure and Market Power Based on Leo and Bresnahan’s Approach

    M. Nabishahikitash; E. Gholipoorbolasi; A. Mohammadzadeh

    2016-01-01

    Introduction: Food processing industries are one of the major industrial groups in developing countries which play an important role in the economic development of these countries. With the Developed and Developing Food Industry on the other hand, food security and providing food are very important in each country. In an overview, markets are divided into two groups: The first group is a market with perfect competition. And second group is markets with monopoly structure.One of the importa...

  11. The emerging "fans economy" marketing mode in digital consuming products industry in China

    Wu, Chao

    2015-01-01

    The purpose of this thesis was to identify the new marketing mode in the consuming products industry and to discuss its feasibility to apply the emerging marketing mode into other industries or countries. The new marketing mode is called the “Fans economy” marketing mode. The objectives of the thesis are comparing the new marketing mode with the traditional one rather than challenging it, so that the thesis can make the analysis about the advantages and the disadvantages of the new marketing ...

  12. Market forces in municipal and industrial waste-to-energy

    Makansi, J.

    1991-01-01

    The market for municipal and industrial waste-to-energy can be characterized simply as currently soft with continued excellent long-term prospects. But as in all markets large and small, niche opportunities exist now which can be profitable with proper definition and strategy. Economics of several projects have proven marginal, cost overruns are common, and revenue projections are sometimes overstates. Also contributing to poorer economics of late are lower prices for the electric power produced from these plants. New environmental restrictions are adding 10-15% to the capital costs of a given project. On the industrial front, the strength of waste-fuel firing continues to be evident for independent power production. Important fuel-niche markets have sprung up over the last decade including petroleum coke, coal-mining wastes, hospital or redbag wastes, biomass, used tires, and so on. Another fuel niche is hazardous waste incineration. In the municipal arena, realism has not yet hit the recycling and source reduction enthusiasts. Only 25-35% recycling is considered practical by experts. There are also limits to how often material can be recycled. Finally, in spite of the best efforts of the population to control the amount of refuse generated and to recycle that which is, population and economic growth may overtake any new sense of environmental responsibility. And, yes, the additional refuse still has to go somewhere exclamation point The best somewhere option continues to be a waste-to-energy plant. Current market opportunities and two other market forces (international activities and the role of US utilities) are discussed

  13. Waterpipe industry products and marketing strategies: analysis of an industry trade exhibition.

    Jawad, Mohammed; Nakkash, Rima T; Hawkins, Ben; Akl, Elie A

    2015-12-01

    Understanding product development and marketing strategies of transnational tobacco companies (TTCs) has been of vital importance in developing an effective tobacco control policy. However, comparatively little is known of the waterpipe tobacco industry, which TTCs have recently entered. This study aimed to gain an understanding of waterpipe tobacco products and marketing strategies by visiting a waterpipe trade exhibition. In April 2014, the first author attended an international waterpipe trade exhibition, recording descriptions of products and collecting all available marketing items. We described the purpose and function of all products, and performed a thematic analysis of messages in marketing material. We classified waterpipe products into four categories and noted product variation within categories. Electronic waterpipe products (which mimic electronic cigarettes) rarely appeared on waterpipe tobacco marketing material, but were displayed just as widely. Claims of reduced harm, safety and quality were paramount on marketing materials, regardless of whether they were promoting consumption products (tobacco, tobacco substitutes), electronic waterpipes or accessories. Waterpipe products are diverse in nature and are marketed as healthy and safe products. Furthermore, the development of electronic waterpipe products appears to be closely connected with the electronic cigarette industry, rather than the waterpipe tobacco manufacturers. Tobacco control policy must evolve to take account of the vast and expanding array of waterpipe products, and potentially also charcoal products developed for waterpipe smokers. We recommend that tobacco substitutes be classified as tobacco products. Continued surveillance of the waterpipe industry is warranted. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/

  14. Heavy metal speciation in various grain sizes of industrially contaminated street dust using multivariate statistical analysis.

    Yıldırım, Gülşen; Tokalıoğlu, Şerife

    2016-02-01

    A total of 36 street dust samples were collected from the streets of the Organised Industrial District in Kayseri, Turkey. This region includes a total of 818 work places in various industrial areas. The modified BCR (the European Community Bureau of Reference) sequential extraction procedure was applied to evaluate the mobility and bioavailability of trace elements (Cd, Co, Cr, Cu, Fe, Mn, Ni, Pb and Zn) in street dusts of the study area. The BCR was classified into three steps: water/acid soluble fraction, reducible and oxidisable fraction. The remaining residue was dissolved by using aqua regia. The concentrations of the metals in street dust samples were determined by flame atomic absorption spectrometry. Also the effect of the different grain sizes (dust samples on the mobility of the metals was investigated using the modified BCR procedure. The mobility sequence based on the sum of the first three phases (for grain size) was: Cd (71.3)>Cu (48.9)>Pb (42.8)=Cr (42.1)>Ni (41.4)>Zn (40.9)>Co (36.6)=Mn (36.3)>Fe (3.1). No significant difference was observed among metal partitioning for the three particle sizes. Correlation, principal component and cluster analysis were applied to identify probable natural and anthropogenic sources in the region. The principal component analysis results showed that this industrial district was influenced by traffic, industrial activities, air-borne emissions and natural sources. The accuracy of the results was checked by analysis of both the BCR-701 certified reference material and by recovery studies in street dust samples. Copyright © 2015 Elsevier Inc. All rights reserved.

  15. Evaluating viral marketing: isolating the key criteria in insurance industry

    Maria Gooyandeh Hagh

    2015-06-01

    Full Text Available This paper presents an empirical investigation to determine the key criteria that viral marketing practitioners believe should be implemented to measure about the success of viral marketing campaigns in insurance industry. The study designs a questionnaire in Likert scale where the effects of four independent variables, personal, message, media and tools characteristics are measured on an Iranian insurance firm’s reputation as well as service expansion. Cronbach alphas were measured for all components of the survey and they were all well above the minimum acceptable level. Using regression analysis, the study has determined positive and meaningful relationships between insurance firm’s reputation as well as service expansion and four independent variables.

  16. Bond-market skepticism and stock-market exuberance in the hospital industry.

    Robinson, James C

    2002-01-01

    The hospital industry needs funds to refurbish physical facilities, upgrade clinical and information technologies, and rebuild financial positions weakened by past external challenges and unwise organizational strategies. The financial markets offer a marked contrast in capital access, as bond creditors remain skeptical while stock investors plunge back into the once-shunned industry. Ironically, high stock prices may drive the for-profit chains to repeat past cycles of overexpansion, while weak bond ratings may save non-profit systems from a comparable loss of focus on the core business of operating and improving inpatient facilities. This turbulence has implications for public payment, antitrust, and financial disclosure policies.

  17. Analysis of Website and Marketing Promotion To Facilitate Online Marketing in Printing Retail Industry

    Patankar, Ashutosh

    2011-01-01

    In today’s era of internet with evolution of Web 2.0, all the organisations dealing in retail are going online. In fact online presence has been mandatory requirement today and does no longer hold any competitive advantage by far. In country like India, printing retail industry has been found to be in a state of growth. There is wide array of literature available that analyzes critical success factors for online marketing in general as well as precisely for retail industry. This management pr...

  18. Industrial diversification and performance in an emerging market

    Yücel Emel

    2016-01-01

    Full Text Available In this study, we investigated the relationship between industrial diversification and firm performance using a market-based performance measure and an accounting measure. We used the data of the firms listed on Borsa Istanbul during the period between 2006 and 2012. The results of the panel data indicate that there is a significant positive relationship between diversification and performance. We found that diversified firms outperformed the single firms. As is compatible with a resource-based approach, it was found that diversified firms tended to use their resources more efficiently compared to single firms.

  19. World nuclear power generation market and prospects of industry reorganization

    Murakami, Tomoko

    2007-01-01

    In late years there are many trends placing nuclear energy with important energy in various countries in the world due to a remarkable rise to an energy price, importance of energy security and a surge of recognition to a global environment problem. Overseas nuclear industry's acquisition by a Japanese nuclear power plant maker and its capital or business tie-up with an overseas company, were announced in succession in 2006. A nuclear power plant maker has played an extremely important role supporting wide technology in all stages of a design, construction, operation and maintenance in a nuclear power generation business. After having surveyed the recent trend of world nuclear power generation situation, a background and the summary of these acquisition/tie-ups made were investigated and analyzed to consider the influence that movement of such an industry gives a world nuclear power generation market. (T. Tanaka)

  20. PV solar electricity industry: Market growth and perspective

    Hoffmann, Winfried [RWE SCHOTT Solar GmbH, Carl-Zeiss-Str. 4, 63755 Alzenau (Germany)

    2006-11-23

    The photovoltaic (PV) solar electricity market has shown an impressive 33% growth per year since 1997 until today with market support programs as the main driving force. The rationales for this development and the future projections towards a 100 billion | industry in the 2020s, by then only driven by serving cost-competitively customer needs are described. The PV market, likely to have reached about 600MW in the year 2003, is discussed according to its four major segments: consumer applications, remote industrial electrification, developing countries, and grid-connected systems. While in the past, consumer products and remote industrial applications used to be the main cause for turnover in PV, in recent years the driving forces are more pronounced in the grid-connected systems and by installations in developing countries. Examples illustrating the clear advantage of systems using PV over conventional systems based, e.g., on diesel generators in the rural and remote electrification sector are discussed. For the promotion of rural electrification combined with the creation of local business and employment, suitable measures are proposed in the context of the PV product value chain. The competitiveness of grid-connected systems is addressed, where electricity generating costs for PV are projected to start to compete with conventional utility peak power quite early between 2010 and 2020 if time-dependent electricity tariffs different for bulk and peak power are assumed. The most effective current-pulling force for grid-connected systems is found to be the German Renewable Energy (EEG) Feed-in Law where the customers are focusing on yield, performance, and long-life availability. The future growth in the above-defined four market segments are discussed and the importance of industry political actions in order to stimulate the markets either in grid-connected systems by feed-in tariff programs as well as for off-grid rural developing country applications by long

  1. PV solar electricity industry: Market growth and perspective

    Hoffmann, Winfried

    2006-01-01

    The photovoltaic (PV) solar electricity market has shown an impressive 33% growth per year since 1997 until today with market support programs as the main driving force. The rationales for this development and the future projections towards a 100 billion | industry in the 2020s, by then only driven by serving cost-competitively customer needs are described. The PV market, likely to have reached about 600MW in the year 2003, is discussed according to its four major segments: consumer applications, remote industrial electrification, developing countries, and grid-connected systems. While in the past, consumer products and remote industrial applications used to be the main cause for turnover in PV, in recent years the driving forces are more pronounced in the grid-connected systems and by installations in developing countries. Examples illustrating the clear advantage of systems using PV over conventional systems based, e.g., on diesel generators in the rural and remote electrification sector are discussed. For the promotion of rural electrification combined with the creation of local business and employment, suitable measures are proposed in the context of the PV product value chain. The competitiveness of grid-connected systems is addressed, where electricity generating costs for PV are projected to start to compete with conventional utility peak power quite early between 2010 and 2020 if time-dependent electricity tariffs different for bulk and peak power are assumed. The most effective current-pulling force for grid-connected systems is found to be the German Renewable Energy (EEG) Feed-in Law where the customers are focusing on yield, performance, and long-life availability. The future growth in the above-defined four market segments are discussed and the importance of industry political actions in order to stimulate the markets either in grid-connected systems by feed-in tariff programs as well as for off-grid rural developing country applications by long

  2. Market integration and market structure in the European soft drinks industry: always Coca-Cola?

    Matraves, Catherine

    1999-01-01

    This paper focuses on the question of European integration, considering whether the geographic level at which competition takes place differs across the two major segments of the soft drinks industry: carbonated soft drinks and mineral water. Our evidence shows firms are competing at the European level in both segments. Interestingly, the European market is being integrated through corporate strategy, defined as increased multinationality, rather than increased trade flows. To interpret these...

  3. Industry structures in private dental markets in Finland.

    Widström, E; Mikkola, H

    2012-12-01

    To use industrial organisation and organisational ecology research methods to survey industry structures and performance in the markets for private dental services and the effect of competition. Data on practice characteristics, performance, and perceived competition were collected from full-time private dentists (n = 1,121) using a questionnaire. The response rate was 59.6%. Cluster analysis was used to identify practice type based on service differentiation and process integration variables formulated from the questionnaire. Four strategic groups were identified in the Finnish markets: Solo practices formed one distinct group and group practices were classified into three clusters Integrated practices, Small practices, and Loosely integrated practices. Statistically significant differences were found in performance and perceived competitiveness between the groups. Integrated practices with the highest level of process integration and service differentiation performed better than solo and small practices. Moreover, loosely integrated and small practices outperformed solo practises. Competitive intensity was highest among small practices which had a low level of service differentiation and was above average among solo practises. Private dental care providers that had differentiated their services from public services and that had a high number of integrated service production processes enjoyed higher performance and less competitive pressures than those who had not.

  4. An exploratory study of services marketing in global markets: major areas of inquiry for the health care services industry.

    Young, S; Erdem, S A

    1996-01-01

    It has been stated that one of the major challenges for the international marketer is the design of an efficient strategy for marketing services to international markets. This paper reviews some of the issues associated with services marketing in global markets along with the basic variables of service industries. An exploratory assessment of the health care services industry results in a list composed of several inquiry areas which should be examined by multinational companies. It is hoped that the review of the issues raised in this paper provides a basis for decision making and further research.

  5. Market study on the oil and petroleum industry in Mexico

    1991-01-01

    The historical background of the Mexican petroleum industry is outlined and an overview is presented of the state of the Mexican economic environment. The Mexican market for oil and gas field equipment is estimated, with a focus on the oil monopoly PEMEX. The total imports of oil and gas field equipment are estimated to increase to US$280.4 million in 1992, and the most important foreign suppliers are led by the USA, which has a 72% share. Canadian exports of oil and gas field equipment have remained fairly stable during the last few years at $2.4-2.7 million. In general, prospects for Canadian suppliers to the Mexican market are best in the area of technologically sophisticated equipment. An end-user profile of PEMEX is presented, noting that it is the largest enterprise in Latin America and had $14.2 billion in sales in 1989. Equipment imported by PEMEX includes seamless steel pipe, drilling tools, gate and control valves, electric motors, processing and control equipment, steam and gas turbines, and telecommunications equipment. PEMEX activities in 1989 are reviewed, including those in the petrochemical sector, and projected activities are described. Major efforts planned by PEMEX include expansion of petrochemical production. Access to the Mexican market is discussed in terms of PEMEX purchasing policy, payment system, import requirements, the need for using a supplier agent, and use of the metric system and other standards. 6 figs., 2 tabs

  6. Technology for Price Management in Industrial Differential Product Market

    E. V. Orlova

    2015-01-01

    Full Text Available The article studies price behavior of oligopolies in industrial market where price competition is replaced by non-price competition. There is a developed technology for pricing management of the products of industrial enterprises, which, unlike the existing ones, takes into account the dynamics of changes in consumer preferences and changes in the pricing policy of the enterprise competitor and is based on usage of system dynamics models to simulate the financial and economic performance of enterprises and the fuzzy model for situational analysis and decisionmaking on changes in prices for the products. A pricing simulation model is offered. It is based on system-dynamic modeling method, which takes into account the complex cause-to-effect concatenation of factors on price such as product quality, cost, price competition, price elasticity of economic demand, competitors’ quantity of output and estimates the impact of changing factors of internal and external enterprise environment on the effectiveness of its activities.The simulation model allows us to conduct diverse experiments and analyze the impact of management decisions on the efficiency of the enterprise. Based on the fuzzy approach a price decision-making model is developed. It operates not only precise (numeric values, but also qualitative assessments of variables and provides an adequate use of logical relationships and the laws of the mutual influence of market and production and economic factors. Qualitative dependences, which establish the influence of external and internal factors on the price change, are identified as a result of the study of economic laws and legal conformity that are in the context of rapid economic change and market turbulence may not be strictly formalized and take the form of linguistic statements, which express the conditional relationship between the qualitative assessments of initial factors and changes in the relative price.

  7. Industry perspectives on market access of innovative drugs

    Kim ePauwels

    2016-06-01

    Full Text Available This study presents industry perspectives on the challenges related to market access of innovative drugs in general and oncology drugs in specific. Fifteen interviews were conducted with representatives of pharmaceutical companies and industry associations. Interviewees call for a broader recognition of value within the assessment and appraisal of drugs. According to interviewees, focus on value is jeopardized by the lack of a common value definition across Europe, poor availability and validity of value measures and cost-saving measures such as external reference price setting and cost-effectiveness analysis at the side of the payers. Centralized assessment of relative-effectiveness at European level would provide a common value estimate across member states, independent of financial drivers. Empirical evidence on patient reported outcomes and societal preferences is however essential in the development of a value definition. Furthermore, value-based pricing would imply a dynamic approach where the price is differentiated across indications and across the lifecycle of the drug, especially in fields such as oncology. Financial drivers however also threat the application of value-based pricing at the side of the industry, making value-based profitability a more appropriate term.

  8. Invited review: Sustainable forage and grain crop production for the US dairy industry.

    Martin, N P; Russelle, M P; Powell, J M; Sniffen, C J; Smith, S I; Tricarico, J M; Grant, R J

    2017-12-01

    A resilient US dairy industry will be underpinned by forage and crop production systems that are economically, environmentally, and socially sustainable. Land use for production of perennial and annual forages and grains for dairy cattle must evolve in response to multiple food security and environmental sustainability issues. These include increasing global populations; higher incomes and demand for dairy and other animal products; climate change with associated temperature and moisture changes; necessary reductions in carbon and water footprints; maintenance of soil quality and soil nutrient concerns; and competition for land. Likewise, maintaining producer profitability and utilizing practices accepted by consumers and society generally must also be considered. Predicted changes in climate and water availability will likely challenge current feed and dairy production systems and their national spatial distribution, particularly the western migration of dairy production in the late 20th century. To maintain and stabilize profitability while reducing carbon footprint, particularly reductions in methane emission and enhancements in soil carbon sequestration, dairy production will need to capitalize on genetic and management innovations that enhance forage and grain production and nutritive value. Improved regional and on-farm integration of feed production and manure utilization is needed to reduce environmental nitrogen and phosphorus losses and mitigate greenhouse gas emissions. Resilient and flexible feed production strategies are needed to address each of these challenges and opportunities to ensure profitable feeding of dairy cattle and a sustainable dairy industry. The Authors. Published by the Federation of Animal Science Societies and Elsevier Inc. on behalf of the American Dairy Science Association®. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/).

  9. THE ROLE OF PROMOTION ON MARKETING IN TURKISH DRUG INDUSTRY

    Emrah Bilgener

    2004-08-01

    Full Text Available Abstract\tMarketing has an important role in modern life. Marketing provides economical and social bene-fits with correleating between producers and consumers.\tPromotional activities are necessary for better marketing strategies. Therefore, firms have to give more importance to promotional activities. Promotional activities are marketing instruments that an-nounced all the knowledges about the products and services to their consumers, for surviving and de-veloping the firms.\tNowadays drug producers are marketing their products all arround the world. But, drugs are not ordinary products, for this reason more importance must be given to drug marketing andpromotion.\tThe purpose of this study is to determine the role of promotion within the marketing in Turkish Drug Industry. The material of this study is an uniform questionnaire with 41 questions applied to about 190-200 medical representatives who work in Çorum, Yozgat, Amasya and Tokat cities for 37 firms which are the members of Federation of Employer’s Organization in Pharmaceutical Industry and 14 firms which are profited by the services of this federation.\tIn this study, SPSS program (ver7.5 has been used for evaluation of the data. According to the re-sults, medical represantatives think that the drug sales will increase and wait the data of IMS (Inform Medicines Statistics will rise about 60-80%. 90% of the medical represantatives believe that the pa-ramedical activities are effective and 73% of them carry out paramedical studies.\tÖzet\tPazarlama modern yasantida önemli bir role sahiptir. Pazarlama üreticiler ve tüketiciler arasinda bir iliski kurarak, ekonomik ve sosyal faydalar saglar. Tanitim faaliyetleri daha iyi bir pazarlama stratejisi için gereklidir. Bu nedenle sirketler daha iyi bir pazarlama stratejisi için tanitim faaliyetlerine önem vermelidir. Tanitim faaliyetleri, isletmenin ürettigi mal ve hizmetleri tüketicilere duyuran, isletmenin gelisimini ve yasamasini

  10. Growth, Structure and Firm Dynamics in Grain Markets: The Case of ...

    Optiplex 7010 Pro

    In this paper we consider the microeconomic evidence on the determinants of firm performance in Ethiopia, with a focus on grain traders. We analyse both internal and external factors, and the relative impacts of these factors on the performance of grain traders. Different economic indicators seem to suggest that grain ...

  11. Is performance related to marketing research in the health care industry?

    Naidu, G M; Kleimenhagen, A; Pillari, G D

    1994-01-01

    Marketing research has grown to become indispensable for superior performance in packaged goods industries. While health care institutions are spending large amounts on marketing research, few studies focus upon the relationship of marketing research to health care organizational performance. Utilizing a national sample of U.S. hospitals, this article points out that marketing research and superior performance are positively associated.

  12. Russian nuclear industry and the perspectives on the world market

    Nefedov, G. F.

    2008-01-01

    The development of the NPP capacities in Russia is presented. Federal Target Program 'Development of the Nuclear Power Industry of Russia in 2007-2010 and till 2015' (Government Decree of October 06 2006) is adopted. The scope of financing under the Program till 2015 is €41bill., of which budget financing is €19 bln. The goals are: to launch 10 new NPP units and to start 10 more projects by 2015; to actively promote the Russian nuclear fuel cycle organizations production on the world markets; to expand NPP construction and and operation outside Russia. The institutional reform to meet the goals is presented. NPP with russian VVER projects worldwide are presented

  13. Integration of multi-level marketing management systems geographically industry development

    Aleksandr Lavrov; Lada Polikarpova; Alla Handramai

    2015-01-01

    In the article the authors attempt to develop a multi-level management system territorially industry development in market conditions, built in the widespread use of various types of marketing and their horizontal and vertical integration.

  14. ECONOMIC ESSENCE OF MODERN INVESTMENT PROCESSES IN THE GRAIN PROCESSING INDUSTRY

    Inna Kanashkina

    2015-11-01

    Full Text Available The subject of the research is theoretical and methodological bases of formation of effective investment in priorities feed processing industry in Ukraine. The object of research is the investment process in feed processing Ukrainian industry, the main direction and the way to increase the efficiency of the investment process in the industry. The aim is to develop an integrated approach to the study of the economic substance of investments to improve the methods to determine their effectiveness, the study of factors of investment environment, study methodology for determining business risk, development of proposals of the priority areas of investing in feed processing industry, the formation of effective investment strategies for its development in the conditions of market transformation. Methods. We used the following methods: dialectical, abstract logic, Economics and Statistics and the systemic-functional methods of knowledge of economic processes. The dialectical method has allowed the author to analyze the development of research in the last five years, identified reserves and propose ways for its further development. Abstract-logical method of waste classification of the factors influencing the efficiency of the investment process in the industry, the methodological approaches to the formation of the components of the conceptual apparatus studied category. Economic-statistical method used in the study and synthesis of trends and patterns of the dynamics of the industry at the present stage. Systemic-functional method allowed to generalize the theoretical and methodological foundations of development effectiveness feed processing industry. The study also used methods: a comparative analysis – for comparing actual data reporting and previous years; model approach – to determine the entrepreneurial risk in the enterprises of the industry; expert assessments and cost approaches to identify key trends and ways to improve the country

  15. IDENTIFYING MARKETING EFFECTIVENESS METRICS (Case study: East Azerbaijan`s industrial units)

    Faridyahyaie, Reza; Faryabi, Mohammad; Bodaghi Khajeh Noubar, Hossein

    2012-01-01

    The Paper attempts to identify marketing eff ectiveness metrics in industrial units. The metrics investigated in this study are completely applicable and comprehensive, and consequently they can evaluate marketing eff ectiveness in various industries. The metrics studied include: Market Share, Profitability, Sales Growth, Customer Numbers, Customer Satisfaction and Customer Loyalty. The findings indicate that these six metrics are impressive when measuring marketing effectiveness. Data was ge...

  16. A STUDY ON IMPACT OF ICT ON THE MARKETING STRATEGY OF INDIAN TOURISM INDUSTRY

    Md. Kashif Ansari; Garima Jain; Jasleen Kaur

    2017-01-01

    Deployment of ICT has been changing the way companies in every industry conduct their business. The most impacted is the marketing department. Marketers need to constantly study the market and the rapid changes in technology to continue satisfying the new-age customers. These customers have access to multiple sources of information due to increased usage of ICT. The present study analyses the evolution of Indian tourism industry, focusing on its marketing strategies over the years. The author...

  17. An Empirical Study on Marketing Effectiveness Evaluation of Green Food Industry

    Yazhou Xiong; Qianxia Lu; Rui Wang

    2015-01-01

    This study aims to evaluate the marketing effectiveness of green food industry in Hubei Province via fuzzy comprehensive evaluation. Based on the cost basis of analysis of present situation, an evaluation system of marketing effectiveness evaluation on green food industry is established from three aspects, including the industry factor, policy factor and marketing performance factor. And fuzzy comprehensive evaluation method is used to make the quantitative research, analyze the major obstacl...

  18. Investigation of the instability and low water kefir grain growth during an industrial water kefir fermentation process.

    Laureys, David; Van Jean, Amandine; Dumont, Jean; De Vuyst, Luc

    2017-04-01

    A poorly performing industrial water kefir production process consisting of a first fermentation process, a rest period at low temperature, and a second fermentation process was characterized to elucidate the causes of its low water kefir grain growth and instability. The frozen-stored water kefir grain inoculum was thawed and reactivated during three consecutive prefermentations before the water kefir production process was started. Freezing and thawing damaged the water kefir grains irreversibly, as their structure did not restore during the prefermentations nor the production process. The viable counts of the lactic acid bacteria and yeasts on the water kefir grains and in the liquors were as expected, whereas those of the acetic acid bacteria were high, due to the aerobic fermentation conditions. Nevertheless, the fermentations progressed slowly, which was caused by excessive substrate concentrations resulting in a high osmotic stress. Lactobacillus nagelii, Lactobacillus paracasei, Lactobacillus hilgardii, Leuconostoc mesenteroides, Bifidobacterium aquikefiri, Gluconobacter roseus/oxydans, Gluconobacter cerinus, Saccharomyces cerevisiae, and Zygotorulaspora florentina were the most prevalent microorganisms. Lb. hilgardii, the microorganism thought to be responsible for water kefir grain growth, was not found culture-dependently, which could explain the low water kefir grain growth of this industrial process.

  19. Market opportunities in the oil and gas industry in China

    Shih, T.

    2004-01-01

    China is an emerging marketplace, with a Gross Domestic Product (GDP) ranked fourth, after the United States, the European Union and Japan. Imports to China have risen from 21 per cent in 2002 to 40 per cent in 2003, with over 54 billion dollars in direct foreign investment in 2003 alone. Private car ownership is also increasing. This paper provides a market overview of China, with specific reference to increases in energy demand fuelled by the rise of energy intensive industries such as steel, aluminum, chemicals and construction. It was noted that resource-based inputs are in need, as well as high tech goods and services. Canada has committed to doubling its trade with China by 2010. Current Canadian exports to China were overviewed. The current situation in the oil and gas sector in China were outlined, as well as a forecast of expected trends. It was suggested that a rise in domestic energy demand and instability in the Middle East was causing China to seek alternative, more secure sources of oil. Major players in the oil and gas industry in China were profiled, with an overview of domestic business, as well as potential future competitors in the sector. It was concluded that opportunities for onshore and offshore exploration and pre-drilling services were a viable option for Canadian investors. Technology and consulting services were also considered to be possible areas for trade development. A list of future projects in the Chinese oil and gas sector was provided, as well as details of necessary steps for entry into the industry and advice concerning intellectual property and legal protection. tabs., figs

  20. Surface morphology and grain analysis of successively industrially grown amorphous hydrogenated carbon films (a-C:H) on silicon

    Catena, Alberto; McJunkin, Thomas; Agnello, Simonpietro; Gelardi, Franco M.; Wehner, Stefan; Fischer, Christian B.

    2015-08-01

    Silicon (1 0 0) has been gradually covered by amorphous hydrogenated carbon (a-C:H) films via an industrial process. Two types of these diamond-like carbon (DLC) coatings, one more flexible (f-DLC) and one more robust (r-DLC), have been investigated. Both types have been grown by a radio frequency plasma-enhanced chemical vapor deposition (RF-PECVD) technique with acetylene plasma. Surface morphologies have been studied in detail by atomic force microscopy (AFM) and Raman spectroscopy has been used to investigate the DLC structure. Both types appeared to have very similar morphology and sp2 carbon arrangement. The average height and area for single grains have been analyzed for all depositions. A random distribution of grain heights was found for both types. The individual grain structures between the f- and r-type revealed differences: the shape for the f-DLC grains is steeper than for the r-DLC grains. By correlating the average grain heights to the average grain areas for all depositions a limited region is identified, suggesting a certain regularity during the DLC deposition mechanisms that confines both values. A growth of the sp2 carbon entities for high r-DLC depositions is revealed and connected to a structural rearrangement of carbon atom hybridizations and hydrogen content in the DLC structure.

  1. An Industry Analysis of the MBA Market and the Competitive Positioning of the GSBPP

    Hager, Garrett W; King, Thomas T

    2007-01-01

    The purpose of this Master of Eusiness Administration (MBA) project is to perform an industry analysis of the MBA market utilizing the principles of industry analysis noted in Michael Porter's "Five Forces Analysis" model...

  2. THE ATTITUDES TOWARD APPLICATION OF VIRAL MARKETING IN THE FOOD INDUSTRY IN SERBIA

    Sudarević, Tomislav; Vlahović, Branislav; Šurjanović, Ivan

    2013-01-01

    This paper examines the attitudes toward application of viral marketing in the food industry in Serbia. The research consisted of both an extensive theory review and empirical research, including case studies, surveys and in-depth interviews. Viral marketing has been defined as any marketing program (online or offline) that is designed to achieve an exponential growth by spreading marketing effects from customer to customer. The paper s hypothesis, stating that marketing managers in Serbia ha...

  3. Market in Germany. Renewable energy and energy conservation in the German construction industry

    2008-02-01

    This market survey for Germany is on the subject of renewable energy and energy efficient constructing and housing improvement. In order to meet sectoral or thematic information needs of Dutch exporting industries and investing companies, the EVD facilitates the realisation of up-to-date market surveys on promising markets in selected countries. The requested study is very relevant for the Dutch exporting industry, as the German building and construction market is of increasing importance to the Dutch building, installation and equipment building sector. Moreover the German market is a European innovator on renewable energy (RE) and energy efficient (EE) homes or even so-called 'passive' houses. The developments in the German market can guide the Dutch industry in the development of their export strategies. The main target groups for the market surveys are small- and medium-sized enterprises (SMEs) in the Netherlands. Interesting groups among these SMEs are those enterprises that start their business on a foreign market [nl

  4. Mass market development strategies of software industries: Case study based research

    Varun Gupta

    2016-09-01

    Full Text Available The success in competitive mass market software development depends on the quality of software development and market segments targeted. Market segments are categorized by uncertainties contributed by “Newness” and “turbulences”, making the software success stochastic in nature. Selecting good market segments, delivering high quality software versions in the lowest time than competitors, result in increasing demand in markets and ultimately revenues. Enhanced customer base is beneficial for current product as well as for future products of industry in the form of increased reputation and increased involvement of customers in future development. The case study was conducted with 13 representatives drawing experiences of 14 mass market projects. Results indicate that software solutions are delivered to few investors or in highly competitive markets, as per the survey's findings of the marketing departments. The software organizations are reluctant to deliver relatively complex solutions in new markets unless and until strongly convinced with the probable success. The method for selection of market segments belonging to new and existing markets for undertaking the software delivery is also proposed in this paper. The model will help software industry decide the market segments and high abstract level features that could increase probability of software success. Poor selection of markets or targeting markets of “improper” size affects the market share of the industry to a great extend.

  5. 77 FR 6549 - Acquisition of Items for Which Federal Prison Industries Has a Significant Market Share

    2012-02-08

    ... Federal Prison Industries Has a Significant Market Share AGENCY: Department of Defense (DoD). ACTION: Notice. SUMMARY: DoD is issuing this notification to set forth an up-to-date list of product categories for which the Federal Prison Industries' share of the DoD market is greater than five percent. DATES...

  6. 77 FR 8843 - Acquisition of Items for Which Federal Prison Industries Has a Significant Market Share

    2012-02-15

    ... DEPARTMENT OF DEFENSE Defense Acquisition Regulations System Acquisition of Items for Which Federal Prison Industries Has a Significant Market Share AGENCY: Department of Defense (DoD). ACTION... product categories for which the Federal Prison Industries' share of the DoD market is greater than five...

  7. Monitoring of industrial products, in the key market of security in modern times

    Martinez-Val, J. M.; Valcarcel, M.; Rodriguez Herrerias, J.

    2015-01-01

    The paper presents the European Union methodology for keeping a high level of safety standards of industrial products in the general market, while fostering the dynamics of such market. It includes the explanation of how this methodology is applied in Spain particularly through the campaigns of the Ministry of Industry with the assistance of Foundation F2I2. (Author)

  8. Investigating Food and Beverage Industry Market Structure and Market Power Based on Leo and Bresnahan’s Approach

    M. Nabishahikitash

    2016-03-01

    Full Text Available Introduction: Food processing industries are one of the major industrial groups in developing countries which play an important role in the economic development of these countries. With the Developed and Developing Food Industry on the other hand, food security and providing food are very important in each country. In an overview, markets are divided into two groups: The first group is a market with perfect competition. And second group is markets with monopoly structure.One of the important features of markets that determine its type is the ability of the firms in the pricing and determiningof the amount of production. If the firms do not have any effect on these two factors, themarket has perfect competition.If the firms have the ability to influence price of productions, this market is non-competitive and a concept called market power emerges.In general, not only market power is the ability of firm in determination of price above the competitive situation, but also it does not let its share of sale to decrease. The existence of collusion in markets can makethem distantfrom perfect competition and make them incomplete. In economics and particularly in industrial organization, market power is the ability of a firm to profitably raise the market price of a good or service over marginal cost. In perfect competitive markets, market participants have no market power. A firm with total market power can raise prices without losing any customers to competitors. Firms that have power to set price are referred to as "price makers" or "price setters", while those without itare sometimes called "price-takers". Significant market power occurs when prices exceed marginal cost and the long run average cost, so the firm makes economic profits. A firm with market power has the ability to individually affect either the total quantity or the prevailing price in the market. Price makers face a downward slopingdemand curve, such that increases in price leads to a

  9. Resource Communication Technology and Marketing of Textile Products: A U.S. Textile Industry Case Study

    Baah, Anthony

    2010-01-01

    The purpose of the qualitative positivistic case study was to explore whether resource communication technology has helped or would help the marketing of textile products in the U.S. textile industry. The contributions of human capital in the marketing department, the marketing-demand information system function, and the product supply chain…

  10. Prospect for the development of salted egg agro industry: an analysis on marketing distribution aspect

    Sumekar, W.; Al-Baarri, A. N.; Kurnianto, E.

    2018-01-01

    Marketing distribution is an important of the strategy in business development in agroindustries. The aim of the research was to introduce marketing (distribution pattern, margin and marketing efficiency) at the salted egg agro industries in Brebes Regency. Survey method had been conducted on 52 salted egg agro industries which had active PIRT certificate. The data collection was conducted by means of interview and observation. Descriptive analysis was used to determine the marketing distribution of salted eggs. Marketing efficiency was obtained by calculating marketing margin and farmer share. The results show that the salted egg agro industries implemented two marketing distribution patterns; direct marketing pattern (consumer→producers) and indirect marketing pattern (producer→retailer→consumer). The number of the salted egg agro industries which apply indirect marketing pattern is 57.69%. The implementation of direct and indirect marketing patterns was classified as efficient according to the farmer’s share values of 87.13% and 78.21%. It can be recommended the direct marketing.

  11. The long-term memory analysis of industrial indices of the Chinese stock market

    Yong, L

    2008-01-01

    The main work of this paper is to apply the fractional market theory and time series analysis for analyzing various industrial indices of the Chinese stock market by rescaling range analysis. Hurst index and the long-term memory of price change in Chinese stock market are studied

  12. Energy Flexibility Potential of Industrial Processes in the Regulating Power Market

    Ma, Zheng; Aabjerg Friis, Henrik Tønder; Gravers Mostrup, Christopher

    2017-01-01

    , and electric heating in replacement of conventional technologies. To enable the use of demand response, the consumers must have economical and practical incentives without loss of convenience. This study aims to investigate the demand-response market potential of a flexible industrial process in the current...... electricity market structure. The Danish West regulating power market is selected in this study with an ideal process simulation of an industrial roller press. By analysing market data, the value of flexible electricity consumption by the roller press in the regulating power market is demonstrated by an ideal...

  13. Market structure and competition in the healthcare industry : Results from a transition economy.

    Lábaj, Martin; Silanič, Peter; Weiss, Christoph; Yontcheva, Biliana

    2018-02-14

    The present paper provides first empirical evidence on the relationship between market size and the number of firms in the healthcare industry for a transition economy. We estimate market-size thresholds required to support different numbers of suppliers (firms) for three occupations in the healthcare industry in a large number of distinct geographic markets in Slovakia, taking into account the spatial interaction between local markets. The empirical analysis is carried out for three time periods (1995, 2001 and 2010) which characterise different stages of the transition process. Our results suggest that the relationship between market size and the number of firms differs both across industries and across periods. In particular, we find that pharmacies, as the only completely liberalised market in our dataset, experience the largest change in competitive behaviour during the transition process. Furthermore, we find evidence for correlation in entry decisions across administrative borders, suggesting that future market analysis should aim to capture these regional effects.

  14. Past, Present, and Future Business-to-Business and Industrial Marketing Research

    Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens

    2018-01-01

    This editorial summarizes both the development and impact of Peter LaPlaca, in terms of his work with and for the industrial and marketing purchasing research community, using several different perspectives. It also offers an overview of what (former) editors of other business-to-business marketing...... management journals think of Peter LaPlaca. Following that, this editorial briefly reviews dominant topics in Industrial Marketing Management....

  15. Performance Marketing Model through Acculturation Innovation and Market Orientation in the Bakery Industry

    Sutarlan SULISTIYANI

    2017-04-01

    Full Text Available Small and Medium Enterprises (SMEs have their own superiority in which they pervade not only in terms of human resources, but also in their role in national economic development. The aim of this study is to develop acculturation innovation and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This study’s sample consists of 161 respondents who are bakery business owners from Central Java. By using the purposive sampling technique, several criteria were considered for the SMEs representatives from the bakery industry sample, such as the SMEs must be certified at Disperindag, have at least one employee, and invest at least IDR 1.000.000,- . The analyzing method that is used in this study is SEM. The result of the study shows the market orientation with specific dimensions, such as gaining information about the customers’ needs, competitors’ powers, and functions’ coordination affected competitors’ superiority, and acculturation innovation. While it comes to some dimensions such as changes in culture-based products, culture-based price’ changing, culture-based packaging, and production processes, competing superiority is affected.

  16. Marketing to the marginalised: tobacco industry targeting of the homeless and mentally ill.

    Apollonio, D E; Malone, R E

    2005-12-01

    To describe the tobacco industry's relationships with and influence on homeless and mentally ill smokers and organisations providing services to them. Analysis of internal tobacco industry documents and journal articles. The tobacco industry has marketed cigarettes to the homeless and seriously mentally ill, part of its "downscale" market, and has developed relationships with homeless shelters and advocacy groups, gaining positive media coverage and political support. Tobacco control advocates and public health organisations should consider how to target programmes to homeless and seriously mentally ill individuals. Education of service providers about tobacco industry efforts to cultivate this market may help in reducing smoking in these populations.

  17. A Comparative Quantitative Analysis of Contemporary Big Data Clustering Algorithms for Market Segmentation in Hospitality Industry

    Bose, Avishek; Munir, Arslan; Shabani, Neda

    2017-01-01

    The hospitality industry is one of the data-rich industries that receives huge Volumes of data streaming at high Velocity with considerably Variety, Veracity, and Variability. These properties make the data analysis in the hospitality industry a big data problem. Meeting the customers' expectations is a key factor in the hospitality industry to grasp the customers' loyalty. To achieve this goal, marketing professionals in this industry actively look for ways to utilize their data in the best ...

  18. Formulation of marketing information and communication strategies in Taiwan tourism industry

    Lee, Tzong-Ru; Kuo, Yu-Hsuan; Hilletofth, Per

    2013-01-01

    Purpose: The purpose of this research is to formulate marketing information and communication (ICT) strategies for Taiwan tourism industry. Design/methodology/approach: This research uses a literature review to identify problems and solutions of Taiwan’s tourism industry. One of the identified problems is used as an example to formulate marketing ICT strategies. Findings: This research has identified twenty-five main problems and forty-eight solutions of Taiwan’s tourism industry and formulat...

  19. Impact of Online/Internet Marketing in Enhancing Consumer Experience on Computer Industry (Case of Malaysia)

    Ramin Azadavar, Solmohammad Bastam ,Hassan Dehghan Dehnavi, Hamed Armesh , Mojgan Sharifi Rayeni

    2011-01-01

    As far as businesses are concerned, the internet has been subject to a variety of experimentations that seek to determine the viability of using the internet to improve business practices in various industries especially in computer industry in Malaysia. One particular aspect of business is that the internet marketing has a great impact on computer industry in Malaysia. This research paper is concerned with making a critical examination of the impact of internet/online marketing on computer i...

  20. Music goes social! : music startups' viewpoints on marketing communications, social media and music industry

    Vermasheinä, Kaisa

    2011-01-01

    This thesis studies Finnish music industry startups’ viewpoints on marketing communica-tions and social media, as well as their views on the future of the music business. Four Finland based music industry startups were interviewed for the study. Separate chapters deal with the framework of the study: marketing communications, social media and music industry. During the past few years a number of startup companies have been established in Finland with the aim of providing online and digit...

  1. Market development for active solar thermal systems (ASTS) in the institutional, commercial and industrial (ICI) sectors

    2000-01-01

    The market potential for active solar thermal systems in the institutional, commercial and industrial sectors of the Canadian economy was investigated, the objective being to identify markets and to prepare action plans as the foundation for developing these markets by Natural Resources Canada and the industry. In the process of researching the market, barriers to market development in these sectors of the economy were also identified as well as actions to overcome these barriers. Nine potential applications were modelled to determine their energy, economic and environmental performance. Of these four attractive applications have been selected for more detailed treatment. Separate action plans have been developed for Natural Resources Canada, the Canadian Solar Industries Association and the active solar thermal industry. The close cooperation of all three partners is considered essential for a successful marketing effort. A marketing plan which gives due consideration to the product, planning, packaging, price and promotion, is also considered to be a vital ingredient, as is a meticulous follow-up on 'leads' created by exposure to the target market. Solarwall'TM' for preheating of ventilation air to new school buildings and solar domestic hot water heating for camp grounds have been identified as the most attractive candidates for marketing at this time. Highlights of marketing plans for these two options are included for purposes of illustrating the essential ingredients of marketing plans. 1 fig

  2. Grain alcohol study: summary

    The study has concentrated upon a detailed examination of all considerations involved in the production, use, and marketing of ethyl alcohol (ethanol) as produced from the fermentation of agricultural grains. Each parameter was examined in the light of current energy markets and trends; new sources and technological, and processes for fermentation, the capability of the agricultural industry to support fermentation demand; the optimizaton of value of agricultural crops; and the efficiencies of combining related industries. Ahydrous (200 proof) ethanol makes an excellent blending component for all present automotive fuels and an excellent octane additive for unleaded fuels in proportions up to 35% without requiring modifications to current engines. There is no difference between ethanol produced by fermentation and ethanol produced synthetically from petroleum. The decision to produce ethanol one way or the other is purely economic. The agricultural industry can support a major expansion in the fermentation industry. The residue (distillers grains) from the fermentation of corn for ethanol is an excellent and economical feed for livestock and poultry. A reliable supply of distillers grain can assist in making the large beef feedlot operations more economically viable. The source materials, fuels, products and by-products of an ethanol plant, beef feedlot, gas biodigester plant, municipal waste recovery plant and a steam generated electrical plant are interrelated and mutually beneficial for energy efficiencies and economic gains when co-located. The study concludes that the establishment of such agricultural- environment industrial energy complexes, would provide a broad range of significant benefits to Indiana.

  3. Grain alcohol study: summary

    The study has concentrated upon a detailed examination of all considerations involved in the production, use, and marketing of ethyl alcohol (Ethanol) as produced from the fermentation of agricultural grains. Each parameter was examined in the light of current energy markets and trends; new sources and technological, and processes for fermentation, the capability of the agricultural industry to support fermentaton demand; the optimization of value of agricultureal crops; and the efficiencies of combining related industries. Anhydrous (200 proof) ethanol makes an excellent blending component for all present automotive fuels and an excellent octane additive for unleaded fuels in proportions up to 35% without requiring modifications to current engines. There is no difference between ethanol produced by fermentation and ethanol produced synthetically from petroleum. The decision to produce ethanol one way or the other is purely economic. The agricultural industry can support a major expansion in the fermentation industry. The residue (distillers grains) from the fermentation of corn for ethanol is an excellent and economical feed for livestock and poultry. A reliable supply of distillers grains can assist in making the large beef feedlot operations more economically viable. The source materials, fuels, products and by-products of an ethanol plant, beef feedlot, gas biodigester plant, municipal waste recovery plant and a steam generated electrical plant are interrelated and mutually beneficial for energy efficiencies and economic gains when co-located. The study concludes that the establishment of such agricultural-environment industrial energy complexes, would provide a broad range of significant benefits to Indiana.

  4. THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: THE CASE OF ISTRIA COUNTY

    Lončarić, Dina; Radetić, Nensi

    2015-01-01

    Information and communication technology (ICT) has penetrated many spheres of life and work. Recognizing the potential of this new technology, marketers have readily accepted ICT and turned the marketing concept into e-marketing. The purpose of this paper is to examine the level of implementation of e-marketing practice in the hotel industry. The paper is based on empirical research conducted in Istria County, the most developed tourist county in Croatia. The research was conducte...

  5. Product-Market Competition in the Water Industry: Voluntarily Nondiscriminatory Pricing

    Föllmi, Reto; Meister, Urs

    2002-01-01

    This paper presents an attempt to create competition in the water market by means of direct competition. We argue that the usual liberalisation device, competition for the market by franchise bidding, is problematic due to the particular features of the water industry. Our approach proposes the implementation of product market competition, i.e. competition in the market. In such a situation several water utilities using a single set of pipes compete for customers in the same area. Since the w...

  6. Market structure, industrial organisation and technological development: the case of the Japanese electronics-based nc-machine tool industry.

    Watanabe, S

    1983-01-01

    ILO pub-WEP pub. Working paper on the impact of market structure and business organization on technological change in the automatic control machine tool industry in Japan - based on a 1982 sample survey of 40 industrial enterprises, discusses research and development trends, demand, production, subcontracting, competition, etc.; investigates the impact of electronics Innovation on small scale industry, the international division of labour and on developing countries. Bibliography and graphs.

  7. Strategic marketing types: Evidence from the European meat processing industry

    Strandskov, Jesper; Hundahl, Lone; Laursen, Christina

    performance might differ between firms pursuing any strategy type has a strong academic and practical business interest. There is still a need to explore the basic question of whether generic types of mark strategies exist. Also there is a lack of empirical evidence which examines a wide range of strategic...... marketing strategies, (2) places these clusters in a strategic typology in order to better understand their position in the marketplace, and (3) analyses these strategic marketing types in terms of performance outcomes and differences in corporate attitudes and goals. 3. The meat processing sector in Europe....... Integrating previous definitions and findings on key strategy dimensions, three main marketing strategy components are used in the analysis: Strategic focus/objective marketing targeting and marketing positioning. The variables are split up in the following main groups: Marketing strategy variables, Corporate...

  8. Advertising Systems in Japan Marketing Behavior, Advertising Industry, Advertising Literacy

    KISHIYA, Kazuhiro

    2005-01-01

    This paper clarifies advertising systems unique to Japan. As typical of Japanese advertising systems, advertising expression tend to adopt soft sell and transformational type. The advertising expression is explained not only by the cultural value but also marketing behavior of advertisers and the characteristics of Advertising transactions. As to marketing behavior channel-oriented marketing behavior has an impact on advertising expressions. As to characteristics of Advertising transactions, ...

  9. Market orientation and business performance: Evidence from franchising industry

    Leea, Yong-Ki; Kim, S. H.; Seo, M. K.; Hight, S. K

    2015-01-01

    This paper examines the relationships between top management factors, franchisor market orientation, competitive strategy, and business performance within the context of Korean franchisor companies. 156 food-service franchise firms provide the basis for this empirical investigation. Findings show that top management factors such as management emphasis and risk aversion can lead to market orientation. Franchisor market orientation was found to lead differentiation and cost strategies, which, i...

  10. Developing Strategic Marketing Plan for International Tourism Industry

    Zhang, Mingmo

    2013-01-01

    International travel agency is the case company where I did my practical training. This thesis focuses on analyzing the case company’s current situation, market environment and competition situation in the tourism market. The main objective is to analyze the complex situation of the case company to develop a strategic marketing plan for the case company to gain competitive advantage. In order to reach the objective, the thesis finds answers to the questions of what the current strategic marke...

  11. Potential industrial market for process heat from nuclear reactors

    Barnes, R.W.

    1976-07-01

    A specific segment of industrial process heat use has been examined in detail to identify individual plant locations throughout the United states where nuclear generated steam may be a viable alternative. Five major industries have been studied: paper, chemicals, petroleum, rubber, and primary metals. For these industries, representing 75 percent of the total industrial steam consumption, the individual plant locations within the U.S. using steam in large quantities have been located and characterized as to fuel requirements

  12. Furniture Industry Assessment: Trade Policy and Market Opportunities

    Lord, Montague J.

    1999-01-01

    The report analyzes the international competitiveness of furniture industry based on calculations of effective rates of protection and trade indicators. Furniture manufacturing remains one of the most highly protected industries in Egypt. Although the nominal rate of protection (NRP) for that industry was lowered from 50 percent in 1997 to 40 percent, its rate remains the fourth highest of all manufacturing categories. The effective rate of protection (ERP) for the wood furniture industry is ...

  13. Labor-Intensive Industry Company Transition and Export Marketing

    Jin, Meng

    2014-01-01

    This thesis focused on how to develop export during the development process from labor-intensive industry to technology-intensive industry. The situation of wage, labor-intensive industry and technology-intensive industry development are backgrounds. The objective of this thesis was to analyze the problems of the case company and to provide the case company with strategies. The approach used in this thesis is case study. The data acquisition includes interviews, online chatting and telep...

  14. 'Heat Market Campaign' of the German coal mining industry

    Dach, G.

    1983-12-22

    The ''Heat Market Campaign'', presented in June '83 by experts of all fields of coal mining, investigates the possibilities of coal sales promotion. The article reviews the main data of the heat market and discusses the ''Heat Market Campaign'' under the aspects of coal policy and energy policy. The campaign was started with the objectives of energy supply assurance in the Federal Republic of Germany, energy cost reduction on the consumer side, and stabilisation and development of coal markets not affected by the steel crisis. Sales goald on the household, trade and industrial sector are quantified, and obstacles preventing further expansion of the heat market are discussed. Apart from the mining industry's marketing concept for the heat market, there is also the possibility of receiving financial aid by the Federal government.

  15. The Emergence of Industrial Marketing Management as the Leading Academic Journal in Business-to-Business Marketing

    Di Benedetto, C. Anthony; Lindgreen, Adam

    2018-01-01

    During 1994–2016, Peter LaPlaca served as editor-in-chief of Industrial Marketing Management, an era in which the research discipline surrounding business-to-business marketing showed remarkable growth and attracted the attention of scholars worldwide. This article traces the evolving maturity...... of the discipline during these years by analyzing not just statistics but also the content of the premier journal in this area, Industrial Marketing Management. The number of papers submitted and articles published per year, the growth in the journal's impact factor, the increased presence of international authors...... and editorial board members, and the arrival of meta-analyses and special issues on emerging research topics all indicate the level of maturity and scope of the business-to-business marketing research discipline attained during this period— thanks to the expert guidance and tireless efforts of Professor La...

  16. Essential dimensions of a marketing strategy in the hospital industry.

    McIlwain, T F; McCracken, M J

    1997-01-01

    This paper reviews existing literature and defines essential dimensions of a hospital's marketing strategy for each of two business strategies; using the results of a national survey, this study confirms that hospitals make different marketing decisions based on the type of business strategy adopted by the hospital.

  17. Market orientation of the Hungarian SMEs working in the meat processing and dairy industries

    Polereczki Zs.

    2016-12-01

    Full Text Available We are looking for the answer as to what tendencies were indicative of the future development of required marketing activity of the SMEs in the article dealing with the marketing activity of the SMEs working in the food industry. The article is based on a nationwide survey among 200 SMEs working in the food processing industry. In this article, we focus on the SMEs working in the dairy and meat processing industries. The results of the nationwide research and some domestic references refer to that there is a latent demand of effective marketing activity among small and medium-sized enterprises. It manifests itself in specifying marketing-related fields to be improved in the future. The marketing itself is believed not to be an important field at the same time. This apparent opposition is the small enterprise marketing paradox in the background of which is the lack of knowledge about the marketing instruments. It can be stated that these small businesses collect mainly general market information and have no information about particular products. Therefore, the presence of marketing planning is really rare and where there is some kind of planning it is not connected to available funds and follow-up control. The marketing strategy can be characterized by products processed mainly at low or medium level. Therefore, market position is deffned by “lower price-good quality”. They mainly use the traditional distribution channels and their communication is accidental and has a low level.

  18. How does the alcohol industry attempt to influence marketing regulations? A systematic review

    Fooks, Gary; Gilmore, Anna B.

    2016-01-01

    Abstract Aim To systematically review, using a qualitative, narrative synthesis approach, papers examining alcohol industry efforts to influence alcohol marketing policy, and compare with those used by the tobacco industry. Methods Literature searches were conducted between April and July 2011, and updated in March 2013. Papers were included if they: made reference to alcohol industry efforts to influence (a) policy debates concerning marketing regulations, (b) new specific marketing policies or (c) broad alcohol policy which included marketing regulations; were written in English; and concerned the period 1990–2013. Alcohol industry political activity was categorized into strategies/tactics and frames/arguments. Data extraction was undertaken by the lead author and 100% of the papers were fully second‐reviewed. Seventeen papers met the review criteria. Results Five main political strategies and five main frames were identified. The alcohol industry argues against marketing regulation by emphasizing industry responsibility and the effectiveness of self‐regulation, questioning the effectiveness of statutory regulation and by focusing on individual responsibility. Arguments relating to industry responsibility are often reinforced through corporate social responsibility activities. The industry primarily conveys its arguments through manipulating the evidence base and by promoting ineffective voluntary codes and non‐regulatory initiatives. Conclusions The alcohol industry's political activity is more varied than existing models of corporate political activity suggest. The industry's opposition to marketing regulation centres on claims that the industry is responsible and that self regulation is effective. There are considerable commonalities between tobacco and alcohol industry political activity, with differences due potentially to differences in policy contexts and perceived industry legitimacy. PMID:26173765

  19. How does the alcohol industry attempt to influence marketing regulations? A systematic review.

    Savell, Emily; Fooks, Gary; Gilmore, Anna B

    2016-01-01

    To systematically review, using a qualitative, narrative synthesis approach, papers examining alcohol industry efforts to influence alcohol marketing policy, and compare with those used by the tobacco industry. Literature searches were conducted between April and July 2011, and updated in March 2013. Papers were included if they: made reference to alcohol industry efforts to influence (a) policy debates concerning marketing regulations, (b) new specific marketing policies or (c) broad alcohol policy which included marketing regulations; were written in English; and concerned the period 1990-2013. Alcohol industry political activity was categorized into strategies/tactics and frames/arguments. Data extraction was undertaken by the lead author and 100% of the papers were fully second-reviewed. Seventeen papers met the review criteria. Five main political strategies and five main frames were identified. The alcohol industry argues against marketing regulation by emphasizing industry responsibility and the effectiveness of self-regulation, questioning the effectiveness of statutory regulation and by focusing on individual responsibility. Arguments relating to industry responsibility are often reinforced through corporate social responsibility activities. The industry primarily conveys its arguments through manipulating the evidence base and by promoting ineffective voluntary codes and non-regulatory initiatives. The alcohol industry's political activity is more varied than existing models of corporate political activity suggest. The industry's opposition to marketing regulation centres on claims that the industry is responsible and that self regulation is effective. There are considerable commonalities between tobacco and alcohol industry political activity, with differences due potentially to differences in policy contexts and perceived industry legitimacy. © 2015 The Authors. Addiction published by John Wiley & Sons Ltd on behalf of Society for the Study of

  20. International expansion, market maintenance strategy used by French Winemaking Industry

    Oana BĂRBULESCU

    2016-07-01

    Full Text Available Starting from the theoretical concepts that define the maintenance strategies for the international market, this paper presents the results of a quantitative research survey conducted among Romanian consumers of wine. What is aimed at is to know their attitudes and opinions referring to wine imports in order to identify a strategy for the entrance on the Romanian market of the French wine producer Louis Latour, which is imposed by the need to maintain sales in the context of demand shrinking on the home market. The conclusion of the quantitative research conducted on a sample of 402 people from all country regions reveals the opportunity of entering the Romanian market by using indirect export as a way of entering the market.

  1. The Economics of Biofuel Policies. Impacts on Price Volatility in Grain and Oilseed Markets

    Gorter, de H.; Drabik, D.

    2015-01-01

    The global food crises of 2008 and 2010 and the increased price volatility revolve around biofuels policies and their interaction with each other, farm policies and between countries. The Economics of Biofuel Policies focuses on the role of biofuel policies in creating turmoil in the world grains

  2. Energy intensive industry for Alaska. Volume I: Alaskan cost factors; market factors; survey of energy-intensive industries

    Swift, W.H.; Clement, M.; Baker, E.G.; Elliot, D.C.; Jacobsen, J.J.; Powers, T.B.; Rohrmann, C.A.; Schiefelbein, G.L.

    1978-09-01

    The Alaskan and product market factors influencing industry locations in the state are discussed and a survey of the most energy intensive industries was made. Factors external to Alaska that would influence development and the cost of energy and labor in Alaska are analyzed. Industries that are likely to be drawn to Alaska because of its energy resources are analyzed in terms of: the cost of using Alaska energy resources in Alaska as opposed to the Lower 48; skill-adjusted wage and salary differentials between relevant Alaskan areas and the Lower 48; and basic plant and equipment and other operating cost differentials between relevant Alaskan areas and the Lower 48. Screening and evaluation of the aluminum metal industry, cement industry, chlor-alkali industry, lime industry, production of methanol from coal, petroleum refining, and production of petrochemicals and agrichemicals from North Slope natural gas for development are made.

  3. Marketing in the HMO industry: an analysis of spending patterns and enrollment growth results.

    Menges, J J

    1988-01-01

    The purpose of this paper is to assess the level of marketing spending in the HMO industry and the enrollment growth HMOs have achieved in return for their marketing dollars. This study identifies industry norms that are designed to assist HMOs in the evaluation of their marketing performance. The study is based on data from 1985 to 1986 covering approximately half the HMOs in the country and comprising a substantial proportion of industry-wide enrollment (Table 1). The analyses are designed to allow operational HMOs to compare their marketing efforts, enrollment growth, and marketing costs per new member with industry norms within similar age, model type, enrollment level, and geographic categories. The marketing expenses provided by each HMO are an aggregate figure including sales staff salaries, benefits and commissions, advertising, costs for the production and printing of marketing materials, and all other expenses directly related to the marketing effort. Components of the aggregate marketing expenses, such as the amount spent on advertising versus sales staff compensation, were not available.

  4. Effects of online marketing on Iranian ecotourism industry: Economic, sociological, and cultural aspects

    Arash Riasi

    2015-10-01

    Full Text Available This study intends to evaluate the impacts of implementing online marketing strategies on Iranian ecotourism industry. The study had eight hypotheses which were designed based on economic, sociological, and cultural aspects of Iranian ecotourism industry. The results indicate that the expansion of online marketing increased the number of foreign tourists who visited Iran’s natural tourist attractions, while it had no significant impact on the number of domestic tourists who visited these tourist attractions. The results also indicated that online marketing did not increase the amount of investment in Iranian ecotourism industry. Additionally, online ecotourism marketing did not have a significant influence on the total number of travels to Iran’s historical tourist attractions. Respondents believe implementing online marketing strategies in Iranian ecotourism industry helps Iran expand its cultural tourism in rural areas and it expands its hospitality industry; they also believe that online marketing helps to create more jobs in Iranian ecotourism industry and to improve working conditions in this industry.

  5. The Evolution of the Whole Grain Partnership in Denmark

    Greve, Carsten; Neess, Rikke Iben

    This paper is about the evolution of the Whole Grain Partnership in Denmark. The partnership’s objective is to increase public health by encouraging Danes to eat more whole grain. The partnership also provides a business opportunity for the food industry to expand the market for whole grain...... products. The Whole Grain Partnership is a campaign organization supported by 35 partners from government, health NGOs and the food industry. A public‐private partnership holds much promise and presents an exciting opportunity to increase whole grain intake for the benefit of public health. Before...... the Danish Whole Grain Partnership was established in January 2008, Danes ate on average only 36 grams of whole grain per day per 10MJ (mega joules). Today, Danes eat on average 63 grams of whole grain per day per 10MJ. 30% of the population now eats the recommended intake of 75 grams of whole grain per day...

  6. Frequent Occupational Exposure to Fusarium Mycotoxins of Workers in the Swiss Grain Industry

    Hélène Niculita-Hirzel

    2016-12-01

    Full Text Available Type B trichotecens such as deoxynivalenol (DON, 3-acetyldeoxynivalenol (3-ADON, 15-acetyldeoxynivalenol (15-ADON, nivalenol (NIV and zearalenone (ZEN are mycotoxins contaminating wheat and wheat dust. Mycotoxins are toxic upon ingestion and considered potentially toxic when inhaled. Whereas dietary exposure to mycotoxins is controlled in food, data on occupational exposure by inhalation by grain workers are scarce. The objectives of this study were to determine the incidence of DON, 3-ADON, 15-ADON, NIV and ZEN in aerosols generated during grain harvesting and unloading and the risk of exposure of grain workers. Aerosols were collected during the threshing of 78 winter wheat fields and grain unloading of 59 grain lots in six grain terminals in the Vaud region (Switzerland. The samples represented the diversity of the winter wheat cultivar and of the farming system (88 treated with fungicides, 46 untreated. Using a HPLC MS/MS method developed to quantify mycotoxins in aerosols, we report that the mycotoxin content of aerosols was not affected by the wheat cultivars or farming system, but that the incidence of the mycotoxins differed between activities. While wheat harvesting generated on average 28, 20 and 1 ng·m−3 of DON, NIV and ZEN, respectively, grain unloading generated 53, 46 and 4 ng·m−3. Personal sampling revealed that working in a cab was an efficient protective measure. However, it was not sufficient to avoid chronic exposure to multiple mycotoxins. The most exposed activity was the cleaning, exposing workers to DON, NIV and ZEN at concentrations as high as 65, 59 and 3 ng·m−3. These data provide valuable information for future studies of mycotoxin toxicity at relevant concentrations on respiratory health.

  7. Legal considerations for social media marketing by pharmaceutical industry.

    Yang, Y Tony; Chen, Brian

    2014-01-01

    Social media marketing is the next frontier for direct-to-consumer advertising of pharmaceutical products, but represents an unchartered territory for regulatory action. With explosive growth in the use of social media, along with pharmaceutical companies' increasing adeptness at taking advantage of opportunities for social media marketing, the Food and Drug Administration (FDA) faces an urgent need to develop its own capacities to monitor and engage with social media marketing. In response to potential FDA action, pharmaceutical companies' marketing, regulatory compliance and legal staffs must work closely to design initiatives that are sensitive to FDA concerns. This article will address the current status of FDA regulations on social media advertising, their historical origins, challenges to implementation, and their likely future direction.

  8. Network externalities in telecommunication industry: An analysis of Serbian market

    Trifunović Dejan

    2016-01-01

    Full Text Available This paper deals with network competition and provides empirical analysis of market concentration, network and call externalities, access pricing, price discrimination and switching costs in Serbian mobile phone telecommunications market. It is shown that network externalities governed the expansion of this market until 2008. Upon entry of VIP incumbents didn't engage in predatory behaviour towards entrant aiming to benefit from locked- in users. The policy of mobile phone number portability reduced on-net prices and substantially increased consumer's surplus. In contrast to some previous research, this policy was pro-competitive in Serbia. We have also determined that users of the network with the largest market share benefit the most from call externalities. Finally, one network does not price discriminate between outgoing and incoming roaming calls, which implies that users of this network have higher level pecuniary externalities in roaming compared to users of price discriminating networks.

  9. Market research of window units and doors industry in Russia

    Grishankova, Elena

    2010-01-01

    The purpose of this research is to analyze macro-environmental and competitive forces in the Russian market and to determine possible entry modes for a new company. Some practical information on legal issues and regulatory organizations is also included in the paper in order to create a comprehensive overview of any potentially influential factors. The conceptual framework is based on the macro-environmental market research approach, Michael Porter’s five forces framework and internationa...

  10. Theories of Industrial Organization as Explanations of Experimental Market Behavior

    Plott, Charles R.

    1981-01-01

    The current professional interest in experimental economics seems to stem in part from a recently acquired ability of economists to explore subtle implications of institutional details for market performance. Advances in understanding the role of information in market models suggest the possibility that the contribution of institutions in affecting information patterns and resource allocation can be identified and assessed. Game theory has increasingly focused upon the structure of strategy s...

  11. Electricity market deregulation and its impact on the nuclear industry

    Jung, Y.E.; Alfors, G.

    2000-01-01

    Electricity has traditionally been supplied in OECD countries by state-owned facilities, or state-protected monopolies with regulated pricing. More recently, however, several countries have deregulated their electricity markets, thus opening the door to competitive supply and pricing. Deregulation of electricity markets is a trend that is expected to be followed by many countries, and can have a significant impact on the future of nuclear power programmes. (authors)

  12. The Vegetable industry in China; Developments in policies, production, marketing and international trade

    Liu, Y.M.; Jinsong, C.; Zhang XiaoYong, Xiaoyong; Kamphuis, B.M.

    2004-01-01

    Development of Chinese vegetable industry over the past three decades. The changes of governmental vegetable policy and the major institutions involved. The major production regions in China, their leading vegetable varieties and cultivation technology. The reform of vegetable marketing structure

  13. The Chinese Service Industry as a Challenge for European SME: A Systematic Approach for Market Entry

    Schmitt, R.; Schumacher, S.; Scharrenberg, C.

    2009-01-01

    Organised by: Cranfield University Compared to industrial firms, the market share of foreign companies in the Chinese service industry is rather low. Especially western small and medium-sized service providing enterprises face different problems when they try to establish a business in China. Therefore an approach has been developed within a research project, which aims to support these companies in planning and successfully realising a service market entry in China. Methods ar...

  14. PATENTS, R&D, AND MARKET STRUCTURE IN THE U.S. FOOD PROCESSING INDUSTRY

    Gopinath, Munisamy; Vasavada, Utpal

    1999-01-01

    This study investigates the effects of market structure and research and development (R&D) on the innovation activities of firms. Fixed and random effects count data models are estimated with firm-level data for the U.S. food processing industry. Results show a positive association between patents and R&D, and patents and market structure, suggesting that firms which exhibit noncompetitive behavior are likely to develop new products and processes. Significant intra-industry spillovers of know...

  15. MARKETING RESPONSES TO CHANGING CONSUMER PREFERENCES IN THE FRESH BEEF INDUSTRY

    Procopio, Mary Elizabeth

    1990-01-01

    The fresh meat industry is changing the way it markets its products. The decline in red meat consumption that has resulted from greater consumer concerns about the "healthfulness" of red meat, coupled with changes in consumer lifestyles emphasizing a need for convenience is contributing to the diminishment of "commodity selling" in favor of a true "marketing" approach (Pierson and Allen, 1986). In a traditional industry such as meats, the shift from a commodity-selling perspective (i.e., sell...

  16. Market structure and the incentives to innovate in the Norwegian music industry

    Engstrand, Andreas Prestegaard

    2013-01-01

    In this thesis, I study market structure and incentives to innovate in the Norwegian music industry. The industry has gone through significant changes since the year 2000. Every part of the value chain has been disrupted by technology, and the barriers to entry have decreased. However, major labels seem to have kept their market share. I define product and process innovation as respectively the release of a new artist and the release of a subsequent album. A product innovation ...

  17. Updated Estimates of the Remaining Market Potential of the U.S. ESCO Industry

    Larsen, Peter H. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States). Energy Analysis and Environmental Impacts Div.; Carvallo Bodelon, Juan Pablo [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States). Energy Analysis and Environmental Impacts Div.; Goldman, Charles A. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States). Energy Analysis and Environmental Impacts Div.; Murphy, Sean [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States). Energy Analysis and Environmental Impacts Div.; Stuart, Elizabeth [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States). Energy Analysis and Environmental Impacts Div.

    2017-04-01

    The energy service company (ESCO) industry has a well-established track record of delivering energy and economic savings in the public and institutional buildings sector, primarily through the use of performance-based contracts. The ESCO industry often provides (or helps arrange) private sector financing to complete public infrastructure projects with little or no up-front cost to taxpayers. In 2014, total U.S. ESCO industry revenue was estimated at $5.3 billion. ESCOs expect total industry revenue to grow to $7.6 billion in 2017—a 13% annual growth rate from 2015-2017. Researchers at Lawrence Berkeley National Laboratory (LBNL) were asked by the U.S. Department of Energy Federal Energy Management Program (FEMP) to update and expand our estimates of the remaining market potential of the U.S. ESCO industry. We define remaining market potential as the aggregate amount of project investment by ESCOs that is technically possible based on the types of projects that ESCOS have historically implemented in the institutional, commercial, and industrial sectors using ESCO estimates of current market penetration in those sectors. In this analysis, we report U.S. ESCO industry remaining market potential under two scenarios: (1) a base case and (2) a case “unfettered” by market, bureaucratic, and regulatory barriers. We find that there is significant remaining market potential for the U.S. ESCO industry under both the base and unfettered cases. For the base case, we estimate a remaining market potential of $92-$201 billion ($2016). We estimate a remaining market potential of $190-$333 billion for the unfettered case. It is important to note, however, that there is considerable uncertainty surrounding the estimates for both the base and unfettered cases.

  18. Market Structure and Distribution of Benefits from Agricultural Exports: the Case of the Philippine Mango Industry

    Briones, Roehlano M.

    2013-01-01

    To illuminate the role of agro-export industry in inclusive growth, this case study on Philippine mango focuses on the role of market structure in the distribution of export benefits. It is based on review of industry trends and related studies, open-ended interviews of key informants, and structured interviews of respondents situated along the value chain. The distribution of trade benefits is hypothesized to depend on both vertical and horizontal market structure. The former implies that a ...

  19. Intensity of Competition and Market Structure in the Italian Banking Industry

    Giannetti, C.

    2008-01-01

    This work tests the predictions of Sutton’s model of independent submarkets for the Italian retail banking industry. In the first part of this paper, I develop a model of endogenous mergers to evidence the relationship between firms’ conduct, market entry and market structure. In the second part, I

  20. Impact of construction and remodeling markets on the U.S. secondary hardwood products industry

    Matt Bumgardner; Urs Buehlmann; Al Schuler; Karen. Koenig

    2011-01-01

    The housing correction that started in 2007 continues to run its course. Excessive inventory levels, limited credit availability, and record foreclosure rates continue to have an impact on U.S. housing markets. With inventories high and demand for new construction low, the U.S. hardwood industry's largest markets for appearance-grade products remain under pressure...

  1. INVESTIGATION OF MARKETING TECHNOLOGIES IN THE INNOVATION PROCESS OF ROCKET AND SPACE INDUSTRY

    K. B. Dobrova

    2016-01-01

    Full Text Available In this article we have studied the use of marketing technologies in the innovation process of enterprises of rocket and space industry. The present study specifies the relevance of chosen research topic, as well as the essence of marketing innovations at the enterprises of rocket and space industry, the structuring of marketing and management processes in the innovation process. There are provided the most common analytical instruments in the marketing and there is marked the importance of use of a global strategy for the enterprises of rocket and space industry. The article also specifies a clear example of application of marketing technologies in the innovation process of the Federal State Unitary Enterprise "State Space Research and Production Center named after Khrunichev M.V'.'. At the beginning the role and place of innovation management and innovation process in the strategic management of the FSUE "SSRPC named after Khrunichev M.V." are shown. Then there are described the basic marketing methods of program-oriented management of the innovation process in the FSUE "SSRPC named after Khrunichev M.V"" and there is highlighted the innovation marketing strategy of the FSUE "SSRPC named after Khrunichev M.V.". There are presented the distinctive features of the competitive strategy of the company of the rocket and space industry and the features of formation (development of the innovative enterprise development strategy based on marketing innovation in the FSUE "SSRPC named after Khrunichev M.V.". The conclusion includes the main findings of the study conducted.

  2. Digital Dividend Aware Business Models for the Creative Industries: Challenges and Opportunities in EU Markets

    Cossiavelou, Vassiliki

    EU counties have a historically unique opportunity to enable their creative industries to promote the knowledge societies, applying new business models to their media content and networks markets, that are digital dividend (DD) aware. This new extra-media gatekeeping factor could shape new alliances and co operations among the member states and the global media markets, as well.

  3. Marketing Analysis and Strategy for a Small Business in the Beekeeping Industry.

    1980-08-18

    segment has opportunities associated with it that may be profitably 2Philip Kotler , " Marketing Management: Analysis, Planning, and Control," Prentice...I I I162 I I BIBLIOGRAPHY IB Abel, Derek and John Hammond. Strategic Market Planning. Englewood Cliffs, N.J.: Prentice- Hall, Inc., 1979. Kotler ...11I’ISTATIOY I I I I MARKETING ANALYSIS AND STRATEGY FOR A SMALL IBUSINESS IN THE BEEKEEPING INDUSTRY I III APPROVED: Acoession For DDC TABUn mounced or

  4. Market structure in the US electricity industry: a long-term perspective

    Kamerschen, D.R.

    2005-01-01

    We estimate changes in market structure in the US electric power industry during the last three decades using two independent approaches. First, we estimate an industry-wide conjectural-variations parameter. We find that industry concentration was generally rising during the 1970s but has been gradually and consistently falling since the early 1980s. To check the robustness of these results, we then use a translog production function to estimate the Lerner Index. The results confirm that the industry was becoming less concentrated during the 1980s, though the Lerner Index tended to fluctuate during the late 1980s and early 1990s. Our results suggest that the current state of the electricity industry may have more to do with long-term changes in market structure than recent attempts to establish competitive wholesale electricity markets. (author)

  5. Regional elevator survey : grain transportation & industry trends for Great Plains elevators

    2001-08-01

    One potential means for gaining insight into the current state of the elevator industry, : and into expectations for future trends, is through a survey. The objective of this study is to profile the transportation and industry characteristics of the ...

  6. Using and misusing marketing research in the healthcare industry.

    Keckley, P H

    1985-12-01

    As competition grows in health care, marketing research, especially consumer attitude research, is becoming increasingly important to the hospital's success and even survival. However, in the research process, mistakes are often made that invalidate the usefulness of the research. Those involved in marketing research, therefore, must be aware of the possible techniques to be used, potential audiences to be surveyed, the limitations of computer analysis, and the difference between consumer attitudes and intentions, if the information to be collected is to be reliable and useful to the organization.

  7. Wine industry market strategies. Case study: Lacerta Winery

    NEACSU Nicoleta Andreea

    2017-01-01

    Full Text Available Wine market in Romania is in constant development. More and more manufacturers appear on the market, and the competition is increasingly fierce. Although it has an area of the largest planted with vines, Romania is not distinguished among major exporters. Using EU funds made available, new manufacturers appear who developed the premium wine sector. Among the investments carried out in recent years in this sector is Lacerta Winery, an Austrian investment, which sold the first wine under the brand Lacerta in 2011.

  8. Transition of Russian energy industry to a market economy

    Makarov, A.

    1992-01-01

    The Russian energy industry by totality of politic, social and economic circumstances has entered into the sharpest crisis. Development of energy industry has practically ceased, it has appeared a decline in electricity , oil and coal production. However it has been accumulated a vast intact potential for energy conservation and the change of energy consuming equipment in USSR by the best models of the world could reduce the present annual consumption by about 500 millions.tonnes of coal equivalent

  9. Economic and managerial basis of marketing in the gas industry

    Kulhavy, E [Hochschule fuer Sozial- und Wirtschaftswissenschaften, Linz (Austria)

    1976-11-01

    All levels of management have to put into effect the functions of marketing. In order to do this, the staff has to be appropriately selected and motivated, the capital must be sufficienty large, consequent management planning is required, the undertaking itself must be optimally organized, and a communication system must be created in which all levels of management have sufficient contact.

  10. 78 FR 16479 - Acquisition of Items for Which Federal Prison Industries Has a Significant Market Share

    2013-03-15

    ... Federal Prison Industries Has a Significant Market Share AGENCY: Department of Defense (DoD). ACTION: Notice. SUMMARY: DoD is publishing the annual list of product categories for which the Federal Prison... requirements for purchases from Federal Prison Industries, Inc. (FPI) by requiring DoD to publish an annual...

  11. The Use of Market Feasibility Studies in the Restaurant Industry for Small and Medium-sized Restaurants

    Kolster, Maria

    2017-01-01

    The goals of this thesis are to provide the reader with new information about market feasibility studies in the restaurant industry and to design a market feasibility template for the international restaurant industry which can be used for small and medium-sized restaurants before entering the market. The objectives are to define the ideal factors of a market feasibility study for the international restaurant industry, to learn and become an expert in feasibility studies for the restaurant i...

  12. Liberalization and enlargement: effects of the industrial organisation of natural gas markets in Eastern Europe

    Pirovska, M.

    2005-01-01

    After half a century of political division within the European continent, and of State control over national energy industries, a new industrial and political organisation model aiming at creating a single natural gas market tends to emerge currently within the enlarged European Union. Yet new member countries are former centrally planned, socialist economies, with very different industrial structures for natural gas. However, those countries should adjust to the institutional framework applicable in the European Union, including bringing their gas industries into compliance with the liberalization process that old member countries initiated years ago. In that unprecedented context, one basic issue is whether the gas industry liberalization, in the framework of the enlargement, will have expected results in terms of competition, efficiency and profits for Eastern countries, whether new members or candidates for membership. The objective of the research work behind this article was to analyse the effects of that complex trend on the industrial organisation of gas markets in eastern Europe. (author)

  13. Market-based implementation of Kyoto commitments: how the financial/insurance sector can support industry

    Knoepfel, Ivo

    1999-01-01

    The implementation of the Kyoto Protocol in the context of the Framework Convention on Climate Change will probably lead to economic winners and losers in various sectors of the economy. Especially carbon intensive industries will need to develop hedging strategies to prevent potential negative effects and to optimise market opportunities. Such strategies can be based on technological innovation, market and product diversification, and on financial/legal offsets. The Kyoto Protocol has introduced new market-based instruments, which can, in a near future provide such hedging opportunities. These include joint implementation, the so-called clean development mechanism, and international emissions trading. The financial services and insurance sector are the natural partners of industry in designing tailored hedging strategies. It is recommended that industry, financial services and insurance companies take a more proactive role in further developing the market-based instruments established by the Kyoto Protocol. (Author)

  14. Enacting representations of markets in exchange practies in the Danish potato industry

    Esbjerg, Lars

    : The paper uses the extended case study method to integrate existing concepts and theories using empirical data from the Danish potato industry. Twenty semistructured, narrative interviews were conducted with different actors in the industry. Research findings: Analysis suggests that the representations...... various actors have constructed of the Danish market for potatoes and the different market actors share many common features, but also that there are important differences in representations between members along the marketing channel that explain why actors in the Danish potato industry have difficulties......Purpose of the paper and literature addressed: The paper explores the potential of John Shotter’s (2008) relationally-responsive version of social constructionism for studying and analysing representations of markets and how these are enacted in actual exchanges practices. Research method...

  15. Occurrence of Fusarium spp. and Fumonisins in Stored Wheat Grains Marketed in Iran

    Baharuddin Salleh

    2010-12-01

    Full Text Available Wheat grains are well known to be invaded by Fusarium spp. under field and storage conditions and contaminated with fumonisins. Therefore, determining Fusarium spp. and fumonisins in wheat grains is of prime importance to develop suitable management strategies and to minimize risk. Eighty-two stored wheat samples produced in Iran were collected from various supermarkets and tested for the presence of Fusarium spp. by agar plate assay and fumonisins by HPLC. A total of 386 Fusarium strains were isolated and identified through morphological characteristics. All these strains belonged to F. culmorum, F. graminearum, F. proliferatum and F. verticillioides. Of the Fusarium species, F. graminearum was the most prevalent species, followed by F. verticillioides, F. proliferatum and then F. culmorum. Natural occurrence of fumonisin B1 (FB1 could be detected in 56 (68.2% samples ranging from 15–155 μg/kg, fumonisin B2 (FB2 in 35 (42.6% samples ranging from 12–86 μg/kg and fumonisin B3 (FB3 in 26 (31.7% samples ranging from 13–64 μg/kg. The highest FB1 levels were detected in samples from Eilam (up to 155 μg/kg and FB2 and FB3 in samples from Gilan Gharb (up to 86 μg/kg and 64 μg/kg.

  16. Occurrence of Fusarium spp. and Fumonisins in Stored Wheat Grains Marketed in Iran

    Chehri, Khosrow; Jahromi, Saeed Tamadoni; Reddy, Kasa R. N.; Abbasi, Saeed; Salleh, Baharuddin

    2010-01-01

    Wheat grains are well known to be invaded by Fusarium spp. under field and storage conditions and contaminated with fumonisins. Therefore, determining Fusarium spp. and fumonisins in wheat grains is of prime importance to develop suitable management strategies and to minimize risk. Eighty-two stored wheat samples produced in Iran were collected from various supermarkets and tested for the presence of Fusarium spp. by agar plate assay and fumonisins by HPLC. A total of 386 Fusarium strains were isolated and identified through morphological characteristics. All these strains belonged to F. culmorum, F. graminearum, F. proliferatum and F. verticillioides. Of the Fusarium species, F. graminearum was the most prevalent species, followed by F. verticillioides, F. proliferatum and then F. culmorum. Natural occurrence of fumonisin B1 (FB1) could be detected in 56 (68.2%) samples ranging from 15–155 μg/kg, fumonisin B2 (FB2) in 35 (42.6%) samples ranging from 12–86 μg/kg and fumonisin B3 (FB3) in 26 (31.7%) samples ranging from 13–64 μg/kg. The highest FB1 levels were detected in samples from Eilam (up to 155 μg/kg) and FB2 and FB3 in samples from Gilan Gharb (up to 86 μg/kg and 64 μg/kg). PMID:22069576

  17. Occurrence of Fusarium spp. and fumonisins in stored wheat grains marketed in Iran.

    Chehri, Khosrow; Jahromi, Saeed Tamadoni; Reddy, Kasa R N; Abbasi, Saeed; Salleh, Baharuddin

    2010-12-01

    Wheat grains are well known to be invaded by Fusarium spp. under field and storage conditions and contaminated with fumonisins. Therefore, determining Fusarium spp. and fumonisins in wheat grains is of prime importance to develop suitable management strategies and to minimize risk. Eighty-two stored wheat samples produced in Iran were collected from various supermarkets and tested for the presence of Fusarium spp. by agar plate assay and fumonisins by HPLC. A total of 386 Fusarium strains were isolated and identified through morphological characteristics. All these strains belonged to F. culmorum, F. graminearum, F. proliferatum and F.verticillioides. Of the Fusarium species, F. graminearum was the most prevalent species, followed by F. verticillioides, F. proliferatum and then F. culmorum. Natural occurrence of fumonisin B1 (FB1) could be detected in 56 (68.2%) samples ranging from 15-155 μg/kg, fumonisin B2 (FB2) in 35 (42.6%) samples ranging from 12-86 μg/kg and fumonisin B3 (FB3) in 26 (31.7%) samples ranging from 13-64 μg/kg. The highest FB1 levels were detected in samples from Eilam (up to 155 μg/kg) and FB2 and FB3 in samples from Gilan Gharb (up to 86 μg/kg and 64 μg/kg).

  18. Industrialization

    Lucy

    scholar, Walt W. Rostow presented and supported this line of thought in his analysis of ... A Brief Historical Background of Industrialization in Africa ... indicative) The western model allowed for the political economy to be shaped by market.

  19. Marketing of menthol cigarettes and consumer perceptions: a review of tobacco industry documents.

    Anderson, Stacey J

    2011-05-01

    To examine tobacco industry marketing of menthol cigarettes and to determine what the tobacco industry knew about consumer perceptions of menthol. A snowball sampling design was used to systematically search the Legacy Tobacco Documents Library (LTDL) (http://legacy.library.ucsf.edu) between 28 February and 27 April 2010. Of the approximately 11 million documents available in the LTDL, the iterative searches returned tens of thousands of results from the major US tobacco companies and affiliated organisations. A collection of 953 documents from the 1930s to the first decade of the 21st century relevant to 1 or more of the research questions were qualitatively analysed, as follows: (1) are/were menthol cigarettes marketed with health reassurance messages? (2) What other messages come from menthol cigarette advertising? (3) How do smokers view menthol cigarettes? (4) Were menthol cigarettes marketed to specific populations? Menthol cigarettes were marketed as, and are perceived by consumers to be, healthier than non-menthol cigarettes. Menthol cigarettes are also marketed to specific social and demographic groups, including African-Americans, young people and women, and are perceived by consumers to signal social group belonging. The tobacco industry knew consumers perceived menthol as healthier than non-menthol cigarettes, and this was the intent behind marketing. Marketing emphasising menthol attracts consumers who may not otherwise progress to regular smoking, including young, inexperienced users and those who find 'regular' cigarettes undesirable. Such marketing may also appeal to health-concerned smokers who might otherwise quit.

  20. Competitive Patterns in the Danish Organic Industry & its Usefulness in Predicting Development in other EU Markets

    Vestergaard, Jens; Linneberg, Mai Skjøtt

    2003-01-01

    The organic market in Denmark is not a niche market any longer as it was in the late 1980s. The development has followed the typical pattern for diffusion of innovations and by 2002 the market supply seemed to have surpassed the equilibrium supply by around 30% and a potential adjustment is ahead...... the industry. In general, Denmark can be regarded as a frontrunner in organic development. Therefore, important clues concerning the development in other EU countries can be found, and the following points are analysed to evaluate if similar developments can be expected. Can the Danish diffusion path...... for organic development be expected in other countries? Will the supply in other EU markets also surpass market equilibrium? Are the Danish experiences with respect to policy choices and power-play of dominant players in processing and distribution industry of general relevance? Are the maturity gains...

  1. Market dynamics, innovation, and transition in China's solar photovoltaic (PV) industry

    Zou, Hongyang; Du, Huibin; Ren, Jingzheng

    2017-01-01

    development from the perspective of technological innovation. By incorporating a Technological Innovation System (TIS) approach, the analysis performed here complements the previous literature, which has not provided agrounded itself in a theoretical framework for associated analyses. In addition......China’s photovoltaic (PV) industry has undergone dramatic development in recent years and is now the global market leader in terms of newly added capacity. However, market diffusion and adoption in China is not ideal. This paper examines the blocking and inducement mechanisms of China’s PV industry......, to determine the current market dynamics, we closely examine the market concentration trends as well as the vertical and horizontal integration of upstream and downstream actors and calculate the market concentration of the upstream and downstream integration (74.8% and 36.3%). The results of applying the TIS...

  2. A Re-examination of Online Marketing Strategies for Graduate Recruitment in the Insurance Industry

    Rana, Zain

    2010-01-01

    "Cynics sometimes refer to the insurance industry as boring, old-fashioned and bureaucratic. What can Zurich do to challenge such misconceptions and better market themselves to potential graduate applicants?” In recent times, there has been a noticeable shortfall in graduate level applications to insurance firms. The industry is now facing problems of an ageing workforce and are undergoing difficulty attracting graduates, as compared to other industry sectors such as a banking, fi...

  3. How does the tobacco industry attempt to influence marketing regulations? A systematic review.

    Emily Savell

    Full Text Available The Framework Convention on Tobacco Control makes a number of recommendations aimed at restricting the marketing of tobacco products. Tobacco industry political activity has been identified as an obstacle to Parties' development and implementation of these provisions. This study systematically reviews the existing literature on tobacco industry efforts to influence marketing regulations and develops taxonomies of 1 industry strategies and tactics and 2 industry frames and arguments.Searches were conducted between April-July 2011, and updated in March 2013. Articles were included if they made reference to tobacco industry efforts to influence marketing regulations; supported claims with verifiable evidence; were written in English; and concerned the period 1990-2013. 48 articles met the review criteria. Narrative synthesis was used to combine the evidence.56% of articles focused on activity in North America, Europe or Australasia, the rest focusing on Asia (17%, South America, Africa or transnational activity. Six main political strategies and four main frames were identified. The tobacco industry frequently claims that the proposed policy will have negative unintended consequences, that there are legal barriers to regulation, and that the regulation is unnecessary because, for example, industry does not market to youth or adheres to a voluntary code. The industry primarily conveys these arguments through direct and indirect lobbying, the promotion of voluntary codes and alternative policies, and the formation of alliances with other industrial sectors. The majority of tactics and arguments were used in multiple jurisdictions.Tobacco industry political activity is far more diverse than suggested by existing taxonomies of corporate political activity. Tactics and arguments are repeated across jurisdictions, suggesting that the taxonomies of industry tactics and arguments developed in this paper are generalisable to multiple jurisdictions and can

  4. THE ROLE OF MARKETING IN THE EVOLUTION OF THE MUSIC INDUSTRY

    Miroslav Skoro

    2013-01-01

    This work will consider the development and parameters of the music industry, and present the creative connections between marketing and the music industry in light of world technological advancements. Special emphasis will be placed on defining the music industry of the Republic of Croatia, with respect to the National Classification System in contrast to relative world solutions, especially in light of the imminent entry of the Republic of Croatia to the European Union, as well as, consumer...

  5. STATUS OF LEAN MANUFACTURING IMPLEMENTATION ON SECONDARY WOOD INDUSTRIES INCLUDING RESIDENTIAL, CABINET, MILLWORK, AND PANEL MARKETS

    Adrian Pirraglia; Daniel Saloni; Herman van Dyk

    2009-01-01

    Lean Manufacturing has helped several industries to achieve operational and manufacturing excellence by increasing productivity and enhancing quality, while reducing waste and costs. However, the wood industry has been historically slow in adopting this philosophy and its many tools. In times when overseas competition has taken big portions of the traditional market share for U.S based wood industries, it has become important that companies start to take actions in order to regain competitive...

  6. Advertising and the Evolution of Market Structure in the US Car Industry

    Geroski, Paul A; Mazzucato, Mariana

    2001-01-01

    This paper focuses on a single simple stylized fact which stands out from the post-war history of the US car industry, namely that industry concentration fell just at the same time as industry advertising expenditures rose sharply. Since both events were almost certainly caused by the entry and market penetration of (largely) foreign owned car producers, this stylized fact raises interesting questions about whether – and if so, how – advertising affects entry. We use a model of consumer switc...

  7. Market orientation at industry and value chain levels: Concepts, determinants and consequences

    Grunert, Klaus G.; Jeppesen, Lisbeth Fruensgaard; Jespersen, Kristina Risom

    -institutional theory, transaction cost economics, network theory and the political-economic approach to the analysis of marketing channels, potential determinants of market orientation at value chain levels are identified. These determinants and their possible interaction may serve as guiding principles for empirical......The term market orientation, defined as sets of activities dealing with the generation and dissemination of market intelligence as well as with responding to it, is extended from the organisation level to the value chain level. By drawing on theories from industrial economics, neo...

  8. Youth Advocates’ Perceptions of Tobacco Industry Marketing Influences on Adolescent Smoking: Can They See the Signs?

    Malinda Douglas

    2016-03-01

    Full Text Available Point-of-sale (POS advertising at retail stores is one of the key marketing avenues used by the tobacco industry. The United States Surgeon General urges actions to eliminate POS tobacco advertisements because of their influence on youth smoking. Many youth empowerment programs are implemented to address tobacco industry marketing influences, including POS tobacco advertisements. While youth are asked to take on such collective action, little is known regarding their perceptions and understanding of tobacco industry marketing influences and related advocacy activities. This mixed methods study examined Oklahoma’s tobacco control youth empowerment program members’ perceptions of tobacco industry marketing influences. Four focus groups were held with active program members from rural and urban areas. Overall, the focus group participants viewed the program as purposeful, as an avenue to help others, and as a way to make a difference. Specifically, the older participants (median age = 18 years identified tobacco industry marketing influences such as POS, movies, and magazine advertisements and reported participating in activities that counter POS tobacco advertisements at retail stores. Likewise younger participants (median age = 16 years, identified similar tobacco industry marketing influences, but also included tobacco use by friends and family as tobacco industry marketing influences. Moreover, the younger participants did not report engaging in activities that addressed POS tobacco advertisements. The study results suggest that the empowerment program should tailor its programming, training, materials, and activities with input from youth of various ages. Thoughtfully developed messages and specific activities can truly empower youth and maximize their contribution as change agents who address POS or other initiatives at the retail environments to prevent chronic diseases.

  9. Youth Advocates' Perceptions of Tobacco Industry Marketing Influences on Adolescent Smoking: Can They See the Signs?

    Douglas, Malinda; Chan, Andie; Sampilo, Marilyn

    2016-01-01

    Point-of-sale (POS) advertising at retail stores is one of the key marketing avenues used by the tobacco industry. The United States Surgeon General urges actions to eliminate POS tobacco advertisements because of their influence on youth smoking. Many youth empowerment programs are implemented to address tobacco industry marketing influences, including POS tobacco advertisements. While youth are asked to take on such collective action, little is known regarding their perceptions and understanding of tobacco industry marketing influences and related advocacy activities. This mixed methods study examined Oklahoma's tobacco control youth empowerment program members' perceptions of tobacco industry marketing influences. Four focus groups were held with active program members from rural and urban areas. Overall, the focus group participants viewed the program as purposeful, as an avenue to help others, and as a way to make a difference. Specifically, the older participants (median age = 18 years) identified tobacco industry marketing influences such as POS, movies, and magazine advertisements and reported participating in activities that counter POS tobacco advertisements at retail stores. Likewise younger participants (median age = 16 years), identified similar tobacco industry marketing influences, but also included tobacco use by friends and family as tobacco industry marketing influences. Moreover, the younger participants did not report engaging in activities that addressed POS tobacco advertisements. The study results suggest that the empowerment program should tailor its programming, training, materials, and activities with input from youth of various ages. Thoughtfully developed messages and specific activities can truly empower youth and maximize their contribution as change agents who address POS or other initiatives at the retail environments to prevent chronic diseases.

  10. An analysis of the content of food industry pledges on marketing to children.

    Hawkes, Corinna; Harris, Jennifer L

    2011-08-01

    To identify pledges made by the food industry to change food marketing to children worldwide, examine their content and discuss their potential to reduce the harmful effects of food marketing to children. A search for pledges and specific commitments made by participating companies and a content analysis of their scope and criteria used to define the marketing covered or excluded. Global. Food industry pledges. Between 2005 and 2009, the food industry developed thirteen pledges on food marketing to children, involving fifty-two food companies. Two of the pledges were global, two were regional and nine applied to specific countries. Three were specific to the soft drinks industry and to the fast-food industry, with the rest being food industry wide. Ten of the pledges required companies to publish individual commitments; a total of eighty-two such commitments were published, many of which extended beyond the minimum standards set in the pledges. All pledges included definitions of children and child-targeted media, as well as the communication channels and marketing techniques covered, and permitted companies to set criteria for foods that are exempted from any restrictions. There were many similarities between the pledges and individual commitments; however, there were also many differences. The development of pledges on food marketing to children in such a short span of time is impressive. However, limitations and inconsistencies in the pledges and commitments suggest that the food industry has a long way to go if its pledges are to comprehensively reduce the exposure and power of marketing to children.

  11. MARKETING COMMUNICATION TO INDUSTRIAL CLUSTERS OF SLOVAK REPUBLIC

    Erika Loučanová

    2013-12-01

    Full Text Available Currently, the growing attention is paid to the promotion and development of clusters, i.e. concentration of businesses and other cooperating institutions in a sector and region. Despite of the economy globalization and sophisticated global communications technologies, the factor of geographical concentration should be declined, however the experts highlight the importance of direct contact with local and tacit knowledge. The aim of this paper is analyzing of marketing communication tools in different clusters of Slovakia.

  12. Essays in Industrial Organization: Intermediation, Marketing, and Strategic Pricing

    Wismer, Sebastian

    2014-01-01

    This dissertation deals with certain business strategies that have become particularly relevant with the spread and development of new information technologies. The introduction explains the motivation, discusses different ways of defining the term "two-sided market", and briefly summarizes the subsequent essays. The first essay examines the effects of product information on the pricing and advertising decision of a seller who offers an experience good whose quality is unknown to cons...

  13. Understanding Market Segments and Competition in the Private Military Industry

    2009-12-01

    Likert scale, and importance scale) and “open-end” (unstructured) questions ( Kotler , 2009, p.137). We applied parts of the Tailored Design Method... Kotler , 2008, p. 249). Item 2 and Items 8-10 of the questionnaire attempted to capture the market niche/s that the respondents’ reportedly... Kotler , 2009, p. 137). These questions were designed using Likert-type items to assess the participant’s level of importance or level of

  14. Power Industry Reliability Coordination in Asia in a Market Environment

    Hammons, Thomas J.; Voropai, Nikolai I.

    2010-01-01

    This paper addresses the problems of power supply reliability in a market environment. The specific features of economic interrelations between the power supply organization and consumers in terms of reliability assurance are examined and the principles of providing power supply reliability are formulated. The economic mechanisms of coordinating the interests of power supply organization and consumers to provide power supply reliability are discussed. Reliability of restructuring China's powe...

  15. Social Media Marketing in Fast Moving Consumer Goods Industry

    Huber, Markus

    2014-01-01

    The aim of this master thesis is to analyze the social media engagement of the FMCGs (Fast Moving Consumer Goods) in Austria. The used methodologies are literature studies, Internet searches as well as internal data evaluations of the FMCG clients of a marketing agency. The thesis analyses selected key success factors on Social Media focusing on facebook, evaluates their development in the monitored period, and recommends main possibilities of future measures aiming on reaching an improvement...

  16. Green power marketing in Canada: the state of the industry

    Dogterom, J.J.; McCulloch, M.; Pape-Salmon, A.

    2002-12-01

    The introduction of low-impact renewable energy in Canada's electricity supply is being accomplished using a relatively new, market-based initiative called green power marketing. Consumers now have the option of choosing their electricity supplier in two provinces, as a result of electricity market restructuring in those provinces. In some jurisdictions, green power is being offered at a premium price. Green power options are also available in other jurisdictions through the existing vertically integrated power companies. Green power programs are available to residential and commercial sector consumers in Alberta by ENMAX Energy and EPCOR Energy Services Inc. Prince Edward Island (Maritime Electric Company Ltd.) and Saskatchewan (SaskPower) both offer green power programs. The basis for those programs is specific amounts of electricity purchased. The success of the various programs was examined by the Pembina Institute for Appropriate Development, based on installed capacity of green power, consumer enrolment, product design, and environmental benefits. This report presented the results of this evaluation. For the purpose of this report, only those programs in place by the end of 2001 were considered. The environmental impacts of new generation technologies that were implemented as a result of green power marketing programs were analyzed. Historical emission data of the primary generation sources was used as a basis for the investigation and the quantification of the benefits in each province, since different types of power generation are used in the provinces. Greenhouse gases, acid deposition precursors, ground-level ozone precursors, particulate matter, and carbon monoxide are the significant emissions avoided through the use of green power. Included in the emissions reduction analysis in each province considered were life cycle emissions from conventional power sources and green power sources. Alberta, Saskatchewan and Prince Edward Island were the provinces

  17. Segmentation of the industrial market for food commodities

    Bech-Larsen, Tino

    2001-01-01

    by the appearance of changing demands and technological opportunities, which potentially can lead to differentiation possibilities. The article describes a framework for the study of industrial buying of food commodities and the results of a conjoint study based on interviews with oil purchasers in the margarine...... and mayonnaise industries in Denmark, Sweden, Germany, the United Kingdom and Switzerland. The main result of the study is that the price is an omnipotent decision criterion, when vegetable fats and mayonnaise producers buy vegetable oil, but also that product and supplier criteria can be used to segment...

  18. Analysis of the physiotherapy industry: challenges for marketing.

    Sheppard, L

    1996-01-01

    The physiotherapy industry can be analysed using Porter's (1979) five forces. Physiotherapy uses medical, geographic and funding segmentation. The power of the buyers in these segments is considerable. Substitutes are posing a threat to physiotherapy with few barriers to entry to operate in the health care environment. The suppliers, particularly doctors, have significant power in referring clients. Competitive rivalry for these clients can exist between individual physiotherapists and multi-disciplinary clinics. The difference in orientation of private and public physiotherapy can also be a basis for rivalry. Repositioning to view the client as both the supplier and recipients enables the physiotherapy industry to gain competitive advantage and ensures long term growth.

  19. Green pricing: Customer-oriented marketing of the electricity industry

    Weller, T.

    1998-01-01

    There are at present about 15 established projects launched by energy suppliers in Germany which deserve to be called ''green pricing'' marketing strategies, and about an equal number of further projects at various stages of development which also offer as a ''green'' incentive for customers electricity from renewable energy sources. Worldwide, there are about 50 established green pricing projects, offered primarily in the USA, Switzerland and the Netherlands, and in Germany. The targeted customers of these projects for the time being are exclusively households that cannot easily switch over to other than their local suppliers. It can be expected that with progressive market liberalisation in Great Britain, the USA and, finally, in Germany, competition for this customer group will rapidly increase the number of green pricing marketing projects in these countries. This is why the article here presents a thorough analysis of the specific features of green pricing contracts, their impact on enhanced development and application of the technology for electricity generation from renewables, and a forecast on future developments. (orig./CB) [de

  20. Marketing communications in industrial B2b markets enhancing the value of the corporate brand relying on common added values

    Jose Ignacio Monrabal

    2013-09-01

    Full Text Available Today, industrial Business-to-Business (B2B markets are mainly characterized by a highly trained customer for making rational decisions in a highly competitive and global market, requiring more than ever organizations to approach their markets with a single and consistent message. Such demanding scenario requires to define a corporate brand transmitting in one message all the advantages that a Customer may appreciate in the long-term, based not only on what the company stands for in the market, but also the benefits of all its products throughout its portfolio. Such elements are referred as Common Added Values (CAVs, being some general examples the technology, quality, innovation and reliability; the capacity, infrastructure and distribution network; after-sales service policies, support and training; or the price and financial policies. This paper tries to explain the source of this need, describing the main differences between a brand communications model focused on the product or including the main B2B corporate values; and highlighting the main CAVs, to get an industry player either small or large, can succeed in generating brand equity through an integrated marketing communications strategy.

  1. Intra-industry momentum and product market competition around the world

    Ting Li

    2016-06-01

    Full Text Available This paper examines the relationship between product market competition and intra-industry momentum returns. Based on 12,982 firm observations from 19 developed markets for the period of 1990–2010, I find that buying winners and selling losers in competitive industries generates significantly higher momentum profits than that in concentrated industries. The higher the intensity of product market competition, the larger are the intra-industry momentum returns. The results are robust to sub-samples (periods of the U.S., non-U.S. countries, the G7 countries, 1990–2000, and 2001–2010. I further employ the nearness of a stock's price to the 52-week high to determine past winners and losers and find stronger results. I also compare intra-industry momentum returns with Jegadeesh and Titman (1993 individual stock momentum and Moskowitz and Grinblatt (1999 inter-industry momentum strategies. My results suggest that intra-industry momentum strategy outperforms the latter two strategies in most cases. The overall results are consistent with the notion that severe product market competition induces managers to improve financial performance.

  2. Institutionalization of Markets and Issues of the Growth of Industrial Enterprises

    Zamazii Oksana V.

    2015-09-01

    Full Text Available The article developes and proves a scientific hypothesis that strengthening the integration processes in the market space causes its institutionalization, and thus leads to the issues of proliferation of the free market players as a result of a division of spheres of influence between the major financial-industrial groups and corporations. It has been proved that a clear hierarchical structure, along with rigid subordination of free economic agents to the chief processor of resources within the growing corporations are those preconditions, which gradually form characteristics of an organization or an institution in terms of markets. An author's own definition of the notion of «institutional market» has been proposed, which is different from the classic formulation. It is emphasized that institutionalization of market space turns the latter into an another economic system, the main characteristics of which are: limited number of buyers and sellers; presence of conglomerates with rigid hierarchical relationships between buyers and sellers; etc. Enlargement and diversification of business as well as growth of its influence not only within its own industry sector, but also in the related sectors, leads to the fact that corporations are trying to control markets (supply and demand which meantime are turning into rigid management structures, acquiring characteristics of institutions (organizations. This hinders the market entry of new market players, increases risks of business and requires on the part of enterprises new marketing techniques for positioning the own ability to create customer value.

  3. Moves towards privatization and market liberalization in Ukraine's electricity industry

    Ham, A.

    1997-01-01

    The problems surrounding Ukraine's electricity industry and the safety of its nuclear reactors have attracted much international concern. This paper describes the political and economic developments in the country since it became independent in 1991, and highlights the electricity sector reforms which have been aided by the EBRD, the IMPF and the World Bank. (author)

  4. The UK electricity market and the wind industry - a perspective of 1998 proposals

    Batley, S.L.; Twidell, J.W.; Gibbons, C.

    1997-01-01

    After April 1st 1998, the Public Electricity Supplier monopoly ( in England, Wales and Scotland) over their local franchise market will cease and all customers, regardless of size, will be able to choose their supplier. These changes will have a major impact on the UK wind energy industry. An increased number of Second Tier Suppliers will compete with existing market players for electricity purchase from generators and sale of electricity to consumers. Market changes should improve possibilities for wind generators to obtain a Second Tier Supplier licence and serve the domestic, small demand, market. There may also be market opportunities to sell to specialist 'green' suppliers. The post 1998 changes are of importance to the European Union 'Guarantee of Result' project, which aims to promote small scale wind systems through guaranteed quality and performance of systems. For the Guarantee of Results to be utilised in the UK, all markets for the generated electricity from a wind system must be considered and evaluated. (Author)

  5. Will the leading firm continue to dominate the market in the Taiwan notebook industry?

    Chu, Hsiao-Ping; Yeh, Ming-Liang; Sher, Peter J.; Chiu, Yi-Chia

    2007-09-01

    This study investigates whether the market share leader in the notebook industry in Taiwan is likely to maintain its dominant position. Market share data are used to investigate the intensity of competitiveness in the industry, and data on the gap in market shares are employed to elucidate the dominance of the leading firm in Taiwan's notebook industry during the 1998-2004 period. The newly developed Panel SURADF tests advanced by Breuer et al. [Misleading inferences from panel unit root tests with an illustration from purchasing power parity, Rev. Int. Econ. 9 (3) (2001) 482-493] are employed to determine whether the market share gap is stationary or not. Unlike other panel-based unit root tests which are joint tests of a unit root for all members of a panel and are incapable of determining the mix of I(0) and I(1) series in a panel setting, the Panel SURADF tests have the advantage of being able to investigate a separate unit root null hypothesis for each individual panel member and are, therefore, able to identify how many and which series in a panel are stationary processes. The empirical results from several panel-based unit root tests substantiate that the market shares of the firms studied here are non-stationary, indicating that Taiwan's notebook industry is highly competitive; however, Breuer et al.'s [12] Panel SURADF tests unequivocally show that only Compal is stationary with respect to market share gap. In terms of sales volume, Compal is the second largest firm in the notebook industry in Taiwan, and the results indicate that it alone has the opportunity to become the market share leader in the notebook industry.

  6. Some design lessons from market-based greenhouse gas regulation in the restructured Australian electricity industry

    MacGill, Iain; Outhred, Hugh; Nolles, Karel

    2006-01-01

    There is growing worldwide interest in the use of market-based policy instruments for climate change regulation in the electricity sector. These mechanisms would seem to offer some efficiency and flexibility advantages over more traditional regulatory approaches, while being highly compatible with competitive market-based electricity industries. Australia has been an early and enthusiastic adopter of both electricity industry restructuring and market-based environmental instruments. This paper first outlines some of these recent policy developments. In particular, we describe the objectives, design and outcomes to date of electricity industry restructuring, the Mandatory Renewable Energy Target, the NSW Greenhouse Benchmarks, the Queensland 13% Gas scheme and Government accredited Green Power. From this, we draw some key design lessons for such market-based instruments. These include the perils of abstraction in scheme design, the vital importance of setting appropriate baselines in 'baseline and credit' schemes, the possibility that such measures may interact in ways that reduce their environmental effectiveness, 'market for lemon' risks with tradable instruments that have measurement, verification or 'additionality' difficulties, and the challenges of creating transparent liquid markets for these mechanisms. The mixed performance of these Australian schemes to date illustrates the need for great care in designing such market-based approaches

  7. Some design lessons from market-based greenhouse gas regulation in the restructured Australian electricity industry

    MacGill, Iain [School of Electrical Engineering and Telecommunications, University of New South Wales, Sydney NSW 2052 (Australia)] e-mail: i.macgill@unsw.edu.au; Outhred, Hugh [School of Electrical Engineering and Telecommunications, University of New South Wales, Sydney NSW 2052 (Australia); Nolles, Karel [School of Electrical Engineering and Telecommunications, University of New South Wales, Sydney NSW 2052 (Australia)

    2006-01-01

    There is growing worldwide interest in the use of market-based policy instruments for climate change regulation in the electricity sector. These mechanisms would seem to offer some efficiency and flexibility advantages over more traditional regulatory approaches, while being highly compatible with competitive market-based electricity industries. Australia has been an early and enthusiastic adopter of both electricity industry restructuring and market-based environmental instruments. This paper first outlines some of these recent policy developments. In particular, we describe the objectives, design and outcomes to date of electricity industry restructuring, the Mandatory Renewable Energy Target, the NSW Greenhouse Benchmarks, the Queensland 13% Gas scheme and Government accredited Green Power. From this, we draw some key design lessons for such market-based instruments. These include the perils of abstraction in scheme design, the vital importance of setting appropriate baselines in 'baseline and credit' schemes, the possibility that such measures may interact in ways that reduce their environmental effectiveness, 'market for lemon' risks with tradable instruments that have measurement, verification or 'additionality' difficulties, and the challenges of creating transparent liquid markets for these mechanisms. The mixed performance of these Australian schemes to date illustrates the need for great care in designing such market-based approaches.

  8. Some design lessons from market-based greenhouse gas regulation in the restructured Australian electricity industry

    Iain MacGill; Hugh Outhred; Karel Nolles [University of New South Wales, Sydney, NSW (Australia). School of Electrical Engineering & Telecommunications

    2006-01-01

    There is growing worldwide interest in the use of market-based policy instruments for climate change regulation in the electricity sector. These mechanisms would seem to offer some efficiency and flexibility advantages over more traditional regulatory approaches, while being highly compatible with competitive market-based electricity industries. Australia has been an early and enthusiastic adopter of both electricity industry restructuring and market-based environmental instruments. This paper first outlines some of these recent policy developments. It then describes the objectives, design and outcomes to date of electricity industry restructuring, the Mandatory Renewable Energy Target, the NSW Greenhouse Benchmarks, the Queensland 13% Gas scheme and Government accredited Green Power. From this, some key design lessons are drawn for such market-based instruments. These include the perils of abstraction in scheme design, the vital importance of setting appropriate baselines in 'baseline and credit' schemes, the possibility that such measures may interact in ways that reduce their environmental effectiveness, 'market for lemon' risks with tradable instruments that have measurement, verification or 'additionality' difficulties, and the challenges of creating transparent liquid markets for these mechanisms. The mixed performance of these Australian schemes to date illustrates the need for great care in designing such market-based approaches. 36 refs., 2 figs.

  9. Logistics Concepts at the Industrial Enterprise under Conditions of the Globalization of Markets

    Trushkina Nataliia V.

    2016-08-01

    Full Text Available The aim of the article is to assess the dynamics of indicators of Ukraine’s foreign trade in goods and services; conduct a comparative analysis of logistics concepts used at industrial enterprises under conditions of the globalization of markets; determine the ways to improve the management of international production and distribution activities of industrial enterprises. The study analyzes the dynamics of volumes of exports–imports of goods and transport services in Ukraine; freight traffic by mode of transport; export, import and transit of goods; foreign direct investment from countries of the world in the Ukrainian economy. Modern information systems and logistics concepts used at industrial enterprises under conditions of the globalization of markets are considered. The ways to improve the management of international production and distribution activities of industrial enterprises are defined and systematized. Prospects for further research in this direction are the development of proposals for information support of providing services for customers of the industrial enterprise.

  10. Impact of Market Access Reforms On the Canadian Dairy Industry

    Hacault, Anastasie; Rude, James; Carlberg, Jared G.

    2010-01-01

    The World Trade Organization's (WTO) latest round of negotiations, the Doha Development Agenda (DDA), will likely change the way most agricultural products are traded around the world. These new liberalization policies will potentially affect the Canadian production and consumption of dairy products. This paper uses a partial equilibrium model with stochastic world prices to evaluate the effects of these trade reforms on the Canadian dairy industry. Different liberalization scenarios are simu...

  11. Refining capacity in Quebec : the Quebec market, industry viewpoint

    Trudelle, F.

    2004-01-01

    Canada's second largest oil refinery is operated by Ultramar Ltd. in Levis, Quebec. The refinery, which supplies 45 per cent of all Quebec's petroleum, distributes its products to Quebec, Ontario and the Maritime provinces. The refinery currently produces 215,000 barrels per day. Ultramar is a division of Valero, an American firm which has a total refining capacity of 2.4 million barrels per day. A summary of the company's petroleum energy distribution, consumption, and reserves was presented and compared with the national and global position. It was noted that world demand for petroleum products increases yearly by 1 to 1.5 per cent while the demand for automobile fuel in North America increases by 2.5 to 3.5 per cent. In the last 10 years, world demand has increased by more than 22 per cent but refining capacity has only increased by 12 per cent. The average profitability of the refining industry from 1992 to 2002 was approximately 5.5 per cent, which limited investments in new refinery installations. Much of the industry's profits have been utilized to modify installations in order to reduce the sulphur content in gasoline and diesel fuels. Furthermore, the obtention of permits to construct new refining installations has become a major obstacle and the ratification of the Kyoto Protocol may signify a 30 per cent reduction in automotive fuel demand. Given this, there is currently some hesitation and uncertainty by the refining industry to proceed with new major installations. tabs., figs

  12. Analysis of industrial markets for low and medium Btu coal gasification. [Forecasting

    1979-07-30

    Low- and medium-Btu gases (LBG and MBG) can be produced from coal with a variety of 13 existing and 25 emerging processes. Historical experience and previous studies indicate a large potential market for LBG and MBG coal gasification in the manufacturing industries for fuel and feedstocks. However, present use in the US is limited, and industry has not been making substantial moves to invest in the technology. Near-term (1979-1985) market activity for LBG and MBG is highly uncertain and is complicated by a myriad of pressures on industry for energy-related investments. To assist in planning its program to accelerate the commercialization of LBG and MBG, the Department of Energy (DOE) contracted with Booz, Allen and Hamilton to characterize and forecast the 1985 industrial market for LBG and MBG coal gasification. The study draws five major conclusions: (1) There is a large technically feasible market potential in industry for commercially available equipment - exceeding 3 quadrillion Btu per year. (2) Early adopters will be principally steel, chemical, and brick companies in described areas. (3) With no additional Federal initiatives, industry commitments to LBG and MBG will increase only moderately. (4) The major barriers to further market penetration are lack of economic advantage, absence of significant operating experience in the US, uncertainty on government environmental policy, and limited credible engineering data for retrofitting industrial plants. (5) Within the context of generally accepted energy supply and price forecasts, selected government action can be a principal factor in accelerating market penetration. Each major conclusion is discussed briefly and key implications for DOE planning are identified.

  13. Efficacy testing and market research for the pork industry

    Sivinski, Jacek S.

    Low dose (less than 30 krad) gamma irradiation of Trichinella spiralis infected pork renders the parasites sexually sterile and blocks maturation of the ingested larvae in the host gut. Irradiation of freshly slaughtered, market weight hog carcasses indicate that larvae throughout the carcass have essentially identical sensitivities to radiation. The research data indicate that 30 krad of 0.66 MeV gammas can be delivered to market weight, split carcasses with acceptable uniformity, and that such a dose can provide a substantial margin of safety for human consumption of even heavily infected meat. Feasibility studies of pork irradiation in commercial operations have shown the process to be technically, economically, and financially feasible. Treatment during the first four years of operation in a 2,000 hog per day plant will cost about 0.0034 dollars per pound and 0.0011 dollars per pound thereafter. Social and political feasibility are addressed in a 1,000-family consumer survey completed in the first quarter of 1984.

  14. Efficacy testing and market research for the pork industry

    Sivinski, J.S.

    1985-01-01

    Low dose (less than 30 krad) gamma irradiation of Trichinella spiralis infected pork renders the parasites sexually sterile and blocks maturation of the ingested larvae in the host gut. Irradiation of freshly slaughtered, market weight hog carcasses indicate that larvae throughout the carcass have essentially identical sensitivities to radiation. The research data indicate that 30 krad of 0.66 MeV gammas can be delivered to market weight, split carcasses with acceptable uniformity, and that such a dose can provide a substantial margin of safety for human consumption of even heavily infected meat. Feasibility studies of pork irradiation in commercial operations have shown the process to be technically, economically, and financially feasible. Treatment during the first four years of operation in a 2,000 hog per day plant will cost about 0.0034 dollars per pound and 0.0011 dollars per pound thereafter. Social and political feasibility are addressed in a 1,000-family consumer survey completed in the first quarter of 1984. (author)

  15. Marketing mix of the music industry in the United States and South Korea

    Zhao, Ruyi

    2016-01-01

    Even though many (probably most) people, would think that the music industry is still/ngrowing, figures show that this sector is shrinking. However, the United States and South/nKorea reported good trends on their revenues. This paper aims to provide a better/nunderstanding of the music industry of an emerging country (South Korea) compared to/nthe leader in the industry (the United States). The four elements of the marketing mix/nare used to explore their music industry and to identify the d...

  16. Results of a European industrial heat market analysis as a pre-requisite to evaluating the HTR market in Europe and elsewhere

    Bredimas, Alexandre

    2014-01-01

    High temperature nuclear reactors will mainly address the market of industrial cogeneration. This market is a part of the overall market of the heat concretely consumed by industry, in particular heat intensive industries. In simpler terms, the HTR market is a part of the industrial cogeneration market, which itself is a part of the industrial heat market. The EU-supported project EUROPAIRS (2009–2011) has therefore carried out a comprehensive study of the complete European industrial heat market in order to prepare for the deployment of HTRs. This information did not exist priori to the study. The purposes of this paper are (1) to present the methodology of the study and the experience gathered in order to exchange with non-European equivalent or future initiatives (beyond the discussions already engaged with the US), (2) to synthesise the quantitative results of the study and (3) to briefly report on the cogeneration usages in several key industries (e.g. chemicals, refining, steelmaking…) which may affect HTR designing. The paper finishes with some reflection on the part of the heat market that HTRs could potentially address. In correlation with our other paper on the pre-economic analysis, this paper intend to pave the way for an international cooperation on evaluating the market for HTR worldwide, which is an information of common interest to the HTR community

  17. Profile of the worldwide semiconductor industry market prospects to 1997

    Fletcher, A

    1995-01-01

    Please note this is a Short Discount publication. The prolongation of global recession continues to have a significant impact on this core sector of the electronics industry, compelling many manufacturers to review their operations and business strategies. Fierce competition and the need to reduce costs have resulted in many companies cutting back on commercial sales to concentrate on vertically integrated manufacturing or in new alliances being forged to strengthen product portfolios whilst minimising R & D costs. This updated sixth edition of the report charts indust

  18. Liberalization and enlargement: impacts on the industrial organisation of natural gas markets in Eastern Europe

    Pirovska, M.

    2004-01-01

    In 2004, the EU has opened its commercial natural gas industry to competition, while eight former socialist countries have become member states. This ongoing institutional evolution is expected to have a great impact on the industrial organisation of the East European natural gas markets. Specificities and rigidities of the transport networks, as well as strong import dependency may in fact weaken the security of supply and confirm that natural gas is strongly affected by geopolitical constraints. By levering on an analysis of structure and strategies across natural gas markets in Eastern Europe, this dissertation explores the stakes of integration and liberalization on the industrial organisation of European natural gas and reveals the risk of an emerging oligopoly, and the cooperation between dominant players. Our main contention is that this evolution could possibly hinder network interconnection thereby thwarting the achievement of an integrated and single competitive natural gas market in the Union. (author)

  19. An exploration study to find important factors in market entrance: A case study of truck industry

    Zoheir Khodamoradi

    2013-09-01

    Full Text Available This paper presents an empirical investigation to find important factors influencing market penetration in truck industry. The proposed study designs a questionnaire in Likert scale consists of 51 questions, distributes it among 300 people who worked for different truck industry related units and collects 262 filled ones. Cronbach alpha is calculated as 0.89. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.845 and 3067.443, respectively. The study has implemented principal component analysis and the results have indicated that there were eight factors influencing entering truck making industry including adaptation strategies, new ideas, cost competitiveness, product capabilities, market characteristics, competition threats from external market environment and export accelerators.

  20. IMPROVING MARKETING LOGISTICS MANAGEMENT OF ENTERPRISES OF AGRO-INDUSTRIAL COMPLEX

    Raisa Bilovol

    2016-11-01

    Full Text Available The Purpose of the paper is to prove the need of improving marketing logistics management at enterprises of agro-industrial complex with the use of balanced scorecard method that will allow objectively evaluate its effectiveness. Methodology. The survey is based on the use of general scientific research methods, methods of analysis and synthesis, method of abstraction. Results. Research of state sales of agricultural products in agrarian enterprises helped us to identify and organize the following disadvantages: intermediary structures that are engaged in marketing of agricultural products significantly increase their costs that excess in 2-4 times the original price of agricultural products; inadequacy of agricultural market infrastructure and lack of wholesale and retail markets for agricultural products; low level of development of information electronic communications; backwardness of transport infrastructure and poor quality of roads, particularly in rural areas; high level of physical and moral deterioration of transport; low level of development of industrial and technological base of agricultural enterprises warehousing. Practical implications. We systemized and proposed indicators of evaluation of marketing logistics at enterprises of the agro-industrial complex based on the Balanced Scorecard in key areas: financial and cost-effectiveness indicators; indicators of internal logistics business processes; quality and development staff; indicators in the direction of working with clients. To the financial indicators and indicators of economic efficiency we included such as sales per 1 employer at marketing department (Qs/employer, proportion of logistics cost of marketing in the total cost of the enterprise (%, coefficient of the implementation of marketing plan (Cm, ROI in logistics marketing (%, profitability of marketing channels (%. Internal logistics business processes in enterprises of the agro-industrial complex represented by such

  1. Industrial application trends and market perspectives for virtual reality and visual simulation

    Antonio Valerio Netto

    2004-06-01

    Full Text Available This paper attempts to provide an overview of current market trends in industrial applications of VR (Virtual Reality and VisSim (visual simulation for the next few years. Several market studies recently undertaken are presented and commented. A profile of some companies that are starting to work with these technologies is provided, in an attempt to motivate Brazilian companies into the use of these new technologies by describing successful example applications undertaken by foreign companies.

  2. Role of the HTGR in the U.S. industrial energy market

    Leeth, G.G.

    1981-01-01

    The HTGR is considered for a variety of applications to the U.S. industrial energy markets. These include a number of synfuel processes, shale oil conversion, methanol production, ammonia production, and both open and closed-loop pipeline systems. Potential market size appears to be approximately 300-400 GW (t) in the 2000 to 2020 time period. In addition to potential cost advantages, the closed-loop nuclear system has several significant advantages over alternative fossil systems. 5 refs

  3. Model Keterkaitan Market Orientation, Leadership, Organizational Innovation dan Organizational Performance pada Industri Kerajinan di Sumatera Barat

    PRIMA LITA, RATNI; MEUTHIA, MEUTHIA; FAISAL, RANNY FITRIANA

    2018-01-01

    The purpose of this study is to analyze the influence of market orientation, leadership, organizational innovation and organizational performance in handycraft industry in Bukittinggi City, Pariaman City, Padang Pariaman Regency, and Pesisir Selatan Regency. This research uses quantitative methods, while the sampling technique using Purposive sampling with sample size of 86 craft companies. The criteria assigned to the respondent is the handycraft business that produce and market their own pr...

  4. FINANCIAL MARKET REACTIONS TO INTERNATIONAL MERGERS & ACQUISITIONS IN THE BREWING INDUSTRY: AN EVENT STUDY ANALYSIS

    Heyder, Matthias; Ebneth, Oliver; Theuvsen, Ludwig

    2008-01-01

    Cross-border acquisitions have been the growing trend in recent years in the world brewing industry, giving brewers the opportunity to enhance their degree of internationalization and market share remarkably. This study employs event study analysis to examine 31 mergers and acquisitions among leading European brewing groups. Differences regarding financial market reactions can be determined within the European peer group. Managerial implications as well as future research propositions conclud...

  5. Obesity and industry self-regulation of food and beverage marketing: a literature review.

    Ronit, K; Jensen, J D

    2014-07-01

    Obesity is a growing concern at national and international levels, and it is increasingly recognised that the industry has a role in and hence needs to be involved in halting the obesity epidemic. The objective of this study is to describe, analyse and evaluate research on industry self-regulation regarding food and beverage marketing and nutrition labelling. Five databases were searched for combinations of the search terms-obesity, nutrition, food, beverages, industry, self-regulation, labelling, advertising and marketing-and papers were selected on the basis of paper titles and, subsequently, on the basis of abstracts. Of the 4978 identified publications, 22 were included in the final review. The studies show that commitments in industry self-regulation schemes tend to be relatively vague and permissive, that the measurable effects of the self-regulations tend to be relatively small and that some extent of public regulation may catalyse the effectiveness of industry self-regulation. Although the reviewed studies vary in terms of analytic units and methods applied, they generally stress an ineffectiveness of existing self-regulation schemes. Food industry self-regulation in relation to obesity prevention is an emerging field of research, and further research is needed in such schemes' definitions of regulatory standards, their monitoring and sanctioning mechanisms, and their interactions with public regulation, if industry self-regulation of marketing behaviour is to become an effective and credible approach.

  6. The Role of Using Social Media in the Performance of Manufacturers in Industrial Marketing (Case Study: Industries in western Iran)

    Abolfazl Tajzadeh Namin; Abedin Pouya

    2016-01-01

    Social media are always considered as an important source for industrial marketing research. The aim of this study was to investigate the impact of social media on the manufacturers’ performance in western Iran. For this purpose, the impact of using social media on variables, includingmanufacturers’ personal goals ( Bulletin et al., 2011), The benefits of research media (Homburg et al., 2010; Schultz, 2012), support of producers from each (Schultz et al., 2012), manufacturers’ characteristic...

  7. Deregulation of Electricity Market and Drivers of Demand for Electrical Energy in Industry

    Bojnec Štefan

    2016-09-01

    Full Text Available This paper investigates deregulation of electricity market focusing on electricity prices and drivers of demand for electrical energy in industry in Slovenia. The patterns in evolution of real electricity price developments and the three main components of the electricity price are calculated: liberalized market share for purchased electricity price, regulated infrastructure share for use of electricity network grids and mandatory state charges in the sale of electricity (duty, excise duty and value-added tax. To calculate the real value of electricity prices, producer price index of industrial commodities for electricity prices in industry is used as deflator and implicit deflator of gross domestic product for the size of the economy. In the empirical econometric part is used regression analysis for the amount electricity consumption in the industry depending on the real gross domestic product, direct and cross-price elasticity for natural gas prices in the industry. The results confirmed volatility in real electricity price developments with their increasing tendency and the increasing share of different taxes and state charges in the electricity prices for industry. Demand for electrical energy in industry is positively associated with gross domestic product and price of natural gas as substitute for electrical energy in industry use, and negatively associated with prices of electrical energy for industry.

  8. A Perspective on Industry Classification and Market Reaction to Corporate News: Evidence from India

    Bhattacharjee Nayanjyoti

    2018-03-01

    Full Text Available In this paper, we provide a cross-industry perspective on the market reaction to different corporate news in the context of Indian stock market. We have studied the price and volume movements associated with eight broadly defined news categories namely Analyst Calls, Earnings, Earnings Forecasts, Finance, Legal and Regulatory, Management, Operations and Restructuring. We have employed the standard event study methodology on a sample of stocks listed on the National Stock Exchange of India for the purpose of our study. We observe that the market reaction to firm specific corporate news varies according to the type of news across different industry groups. We also observe that the sentiment of the news is a critical factor which influences the market reaction to such news flow across industry groups. We also provide a cross-industry perspective on the relative importance of different corporate news categories after taking into account the sentiment of the news in the context of Indian stock market.

  9. Using tobacco-industry marketing research to design more effective tobacco-control campaigns.

    Ling, Pamela M; Glantz, Stanton A

    2002-06-12

    To improve tobacco-control efforts by applying tobacco-industry marketing research and strategies to clinical and public health smoking interventions, we analyzed previously secret tobacco-industry marketing documents. In contrast to public health, the tobacco industry divides markets and defines targets according to consumer attitudes, aspirations, activities, and lifestyles. Tobacco marketing targets smokers of all ages; young adults are particularly important. During the 1980s, cost affected increasing numbers of young and older smokers. During the 1990s, eroding social acceptability of smoking emerged as a major threat, largely from increasing awareness of the dangers of secondhand smoke among nonsmokers and smokers. Physicians and public health professionals should use tobacco-industry psychographic approaches to design more relevant tobacco-control interventions. Efforts to counter tobacco marketing campaigns should include people of all ages, particularly young adults, rather than concentrating on teens and young children. Many young smokers are cost sensitive. Tobacco-control messages emphasizing the dangers of secondhand smoke to smokers and nonsmokers undermine the social acceptability of smoking.

  10. Medical students' exposure to pharmaceutical industry marketing: a survey at one U.S. medical school.

    Bellin, Melena; McCarthy, Susan; Drevlow, Laurel; Pierach, Claus

    2004-11-01

    While much is known about the interactions between the pharmaceutical industry and physicians, very little is known about pharmaceutical marketing directed toward medical students. This study sought to characterize the extent and forms of medical students' exposure to pharmaceutical industry marketing. In 2001-02, an anonymous, 17-item questionnaire was distributed to 165 preclinical and 116 clinical students at the University of Minnesota Medical School-Twin Cities. The main outcome measures were the number and forms of exposures to pharmaceutical industry marketing reported by medical students and whether students had discussed these exposures with teachers or advisors. Preclinical and clinical students were compared using chi(2) analysis (p marketing. Seventy-six (71.7%) clinical students compared to 38 (33.3%) preclinical students recalled over 20 exposures (p textbook (p marketing with an instructor or advisor; 59 (55.7%) clinical students as compared to 87 (80.6%) preclinical students recalled no such discussion (p marketing during their early years of training. Given existing evidence that such exposure influences physicians' practice and prescribing patterns, the authors propose that medical school curricula include formal instruction to prepare students to critically assess these contacts.

  11. Industrious but Redundant: Gender and Labor Market Mobility in Brazil in the 1990s

    Nadya Araújo Guimarães

    2001-01-01

    Full Text Available This article focuses on the inter-sectorial mobility of industrial workers in Brazil based on longitudinal data from the Brazilian Ministry of Labor on the number of hired and dismissed workers during the 1990s. Comparing two industries in two regional labor markets, the author argues that gender differences are important for understanding patterns of mobility in formal labor markets independent of the degree of their formality, the different patterns of women’s work permeability, and the nature of their restructuring process.

  12. Policies of industrial market and science and technology: the case of Brazilian nuclear program

    Oliveira, R.G. de.

    1981-01-01

    The relationship between policies and the definition of a national program of nuclear energy, is considered. The case under study is the Brazilian one. It is shown that an overall evaluation of market, industry and science and technology is mandatory for the definition of a nuclear energy program, and serious fault and hesitation, leading to contradiction and failure, have their roots in a basic lack of definition in policies. The evolution of the Brazilian Nuclear Energy Program will probably remain at a mediocre level until a definition at the level of policy-making in marketing, industry and science and technology is firmly pursued and maintained. (Author) [pt

  13. Current market of industrial bio-products and biofuels, and predictable evolutions by 2015/2030. Synthesis

    2007-04-01

    The main objectives of this study were to describe the current status of the energetic and industrial bio-product markets (biofuels, bio-lubricants, biomaterials, papers, cosmetics, and so on), to identify and analyze the evolution perspectives of these new markets on a long and medium term, to define scenarios of evolution for different sectors (agro-industry, energy, organic chemistry), to identify the most promising new markets, and to select the priority agro-industrial sectors

  14. An overview of uranium industries in countries of completed market economy

    Tan Chenglong

    2007-01-01

    Uranium is an important energy mineral and strategic resources, in countries of completed market economy, energy mineral exploration belongs to commercial mineral exploration. Because uranium exploration is higher in investment risk and rebound, the countries of completed market economy regulate uranium exploration by using laws, paying taxes and protecting environment. China will put the exploration of coal, oil and gas, uranium, oil shale, gas in coalbed in the first place in commercial mineral exploration. Therefore, it is quite necessary to understand uranium exploration industries in countries of completed market economy. (authors)

  15. Innovative-marketing directions of recreational-tourism industry in Ukraine

    Shevchenko Hanna Mykolayivna

    2015-10-01

    Full Text Available In the article the necessity of the development of recreational-tourism industry in Ukraine, despite the difficult political and economic situation in the country, based on the innovative marketing activities is grounded. The features of recreation areas on the analysis of the relevant natural resources are described, and the marketing activities for the development of recreational-tourist areas of Ukraine are proposed, in particular the creation of the database objects of recreational management, using the tool of marketing generations, the strengthening cooperation with government agencies and travel agencies.

  16. A comprehensive survey on selective breeding programs and seed market in the European aquaculture fish industry

    Chavanne, Hervé; Janssen, Kasper; Hofherr, Johann

    2016-01-01

    –50 % market share. Only part of the European fish aquaculture industry today fully exploits selective breeding to the best advantage. A larger impact assessment still needs to be made by the remainder, particularly on the market share of fish seed (eggs, larvae or juveniles) and its consequences for hatchery...... of molecular tools is now common in all programs, mainly for pedigree traceability. An increasing number of programs use either genomic or marker-assisted selection. Results related to the seed production market confirmed that for Atlantic salmon there are a few dominant players at the European level, with 30...

  17. Identifying and prioritizing industry-level competitiveness factors: evidence from pharmaceutical market.

    Shabaninejad, Hosein; Mehralian, Gholamhossein; Rashidian, Arash; Baratimarnani, Ahmad; Rasekh, Hamid Reza

    2014-04-03

    Pharmaceutical industry is knowledge-intensive and highly globalized, in both developed and developing countries. On the other hand, if companies want to survive, they should be able to compete well in both domestic and international markets. The main purpose of this paper is therefore to develop and prioritize key factors affecting companies' competitiveness in pharmaceutical industry. Based on an extensive literature review, a valid and reliable questionnaire was designed, which was later filled up by participants from the industry. To prioritize the key factors, we used the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). The results revealed that human capital and macro-level policies were two key factors placed at the highest rank in respect of their effects on the competitiveness considering the industry-level in pharmaceutical area. This study provides fundamental evidence for policymakers and managers in pharma context to enable them formulating better polices to be proactively competitive and responsive to the markets' needs.

  18. Supply Network Planning for New Product Market Entry in the Pharmaceutical Industry

    Hansen, Klaus Reinholdt Nyhuus; Grunow, Martin

    2011-01-01

    uncertainty and the risk of a forced label change and includes solution robustness. While considering limited shelf life of the drug, the supply of packaging material and outsourcing, the objective of our model is to reduce supply chain cost including lost peak sales from delayed market entry....... planning before and during the market entry of the drug after the drug has been approved. Production of the active pharmaceutical ingredient [API] is characterized by long change-over times due to cleaning requirements. Production planning is long term, multiple batches of each drug are produced...... industry, reimbursement negotiations have to be carried out before a drug can be marketed. These negotiations both necessitate time phasing market entries and introduce a series of uncertainties e.g. varying allowed price and awarded subsidy. Also if the label is not approved for marketing, all packaged...

  19. Identifying and assessing the factors affecting skill gap in digital marketing in communication industry companies

    Fereshteh Ghotbifar

    2017-03-01

    Full Text Available As far as new communication channels are concerned, there have been extensive developments in communications and marketing in digital era. Today, therefore, companies try to take advantage of digital marketing channels to provide suitable services to customers to improve their satisfaction level. However, this study aimed to identify and assess factors affecting skill gap in digital marketing. This was descriptive correlation study. The population consisted of experts in communications industry to identify most important skill gaps in digital marketing and factors affecting them; also, managers and specialists of these companies were investigated to determine the role of identified factors in reducing skills gaps. Using localized questionnaire and interviewing with ten experts who were selected by Delphi snowball method, the skill gaps in marketing and factors affecting them were identified. Also, a researcher made questionnaire with 32 questions was distributed among 226 employees to investigate the identified factors role in reducing skills gap in digital marketing. The results showed that from four identified factors, the components including operational strategic factors and environmental factors had direct and positive impact on creating skill gap in digital marketing of studied companies. The environmental factors such as social and cultural conditions, religion, technology, and economy had more proactive impact on skills gap in digital marketing. Also, the results showed that among skills gaps in digital marketing of studied companies, the skills (Principles of Communication and (Predicting Future had the highest and lowest gaps, respectively.

  20. An exploration study to detect important factors influencing internet marketing: A case study of food industry

    Shadan Vahabzadeh

    2013-06-01

    Full Text Available Internet marketing plays an important role on profitability of organizations, it can build a bridge between customers and business owners and anyone could purchase products and services through internet. In this paper, we present an empirical investigation to detect important factors influencing internet marketing on Iranian food industry, named Shahrvand. The proposed study selects 280 out of 1040 managers who were involved in this industry during the year of 2012. Structural equation modeling has been performed to detect important factors including internal/external factors, ease of use and electronic marketing. Cronbach alphas have been calculated for these four items were mostly above 0.80, which validated the overall questionnaire of the survey. The results indicate that among internal factors, knowledge management, organizational culture and resources influence on acceptance of internet marketing, while these factors do not show any meaningful impact on ease of use. In addition, external factors including trend on market growth, competition and infrastructure influence on ease of use and acceptance of internet marketing but infrastructure and competition do not impact on ease of internet marketing.

  1. ICT ADOPTION IN EMERGING CONTEMPORARY MARKETING PRACTICES: THE CASE OF THE NIGERIAN PAINTS INDUSTRY

    Michael Oluwaseun OLOMU

    2016-09-01

    Full Text Available The growing awareness of firms about the deployment of information and communications technology continued to stimulate competitive advantage for them in the marketplace. This study investigated the numerous information and communications technologies deployed for products marketing in the Nigerian paints industry and also examined the degree of capacity in which ICTs were deployed in relations to contemporary marketing practices. This study considerably administered 240 questionnaire on paints manufacturing and marketing firms in Nigeria which resulted to 84.5% response rate in year 2014. The outcomes of the analysis revealed that the telephone and e-mail were widely embraced for marketing in the Nigerian paints industry. It was also discovered that paints companies adopted ICT more in a reinforcing capability as against enhancing and transforming purposes. The study suggested that paints producing and marketing firms in Nigeria need to incorporate more of ICT facilities and utilize the various offers of electronic marketing for their daily operations and automations thereby improving firm’s profitability and performance. More importantly, attention should be shifted on companies’ capability to innovate and consequently introducing new ICT products and services in the market.

  2. The nuclear industry and its markets in Europe. 1996, strategic and financial future prospects. Synthesis

    1996-01-01

    This synthesis report assesses the strategic and financial future prospects of the nuclear industry. It includes in particular the future prospects of the nuclear energy demand increase in the world and compares the nuclear power production with the electric power production due to other energy sources. The different markets of the nuclear industry are detailed. At last are given the main European manufacturers of the nuclear sector. (O.M.)

  3. Pengaruh Entrepreneurial Marketing Dan Kebijakan Pemerintah Terhadap Daya Saing Industri Alas Kaki Di Bogor

    Septiani, Stevia; Sarma, Ma'mun; Limbong, Wilson H

    2013-01-01

    Entrepreneurial marketing is the suitable approach in terms of resource constraints and problems that exist in small and medium enterprises (SMEs). Footwear industry is a sector of Small and Medium Enterprises (SMEs) that is supported by the government of Bogor. Problems of development of footwear industry are divided into two main factors: the competence of SMEs and local government policy. Based on these problems, this study aims to (1) Identify the characteristics of entrepreneurs, busines...

  4. Market segmentation and the changing budget hotel industry in urban South Africa

    Market segmentation and the changing budget hotel industry in urban South Africa

    2013-01-01

    Market segmentation is a critical driver of change in the hotel industry, resulting in the appearance of differentiated forms of hotel property developments, including budget hotels. International research on budget hotels is mainly limited to North America and Europe, with some more recent studies on emerging economies. This article examines the role of budget hotels within the wider restructuring of the South African hotel industry following the country’s re-entry into the global tourism ec...

  5. An Empirical Study on Marketing Prospecs and Potential of Steel Industry in India

    Bagla, Varun

    2008-01-01

    In this dissertation, a sectoral review of the steel industry in India was taken into consideration. The emphasis was laid down in finding out to know the competitive advantages, which the large Indian Steel Companies have created overtime and their adaptation to the changing environment. I also analyzed the marketing potential and prospects of the steel industry in India. This study focuses on the two major companies in the steel sector in India, namely Steel authority of India ltd (SAIL) ...

  6. ESCO market and industry trends: Updated results from the NAESCO database project

    Osborn, Julie G.; Goldman, Charles A.; Hopper, Nicole C.

    2001-10-15

    Today's U.S. energy efficiency services industry is one of the most successful examples of private sector energy efficiency services in the world, yet little empirical information is available on the actual market activity of this industry. LBNL, together with the National Association of Energy Services Companies (NAESCO), has compiled the most comprehensive dataset of the energy efficiency services industry: nearly 1,500 case studies of energy efficiency projects. Our analysis of these projects helps shed light on some of the conventional wisdom regarding industry performance and evolution. We report key statistics about typical projects and industry trends that will aid state, federal, and international policymakers, and other investors interested in the development of a private sector energy efficiency services industry.

  7. Enzymes of industrial purpose - review of the market of enzyme preparations and prospects for its development

    A. A. Tolkacheva

    2017-01-01

    Full Text Available Microbial enzyme preparations are increasingly replacing conventional chemical catalysts in a number of industrial processes. Such drugs, in addition to environmental friendliness and high activity, have a number of advantages over enzyme preparations of vegetable and animal origin, namely: the production of microbial enzymes in bioreactors is easily controlled and predictable; excreted microbiological enzymes are more stable than intracellular animals and plant enzymes; the genetic diversity of microorganisms makes it possible to produce enzyme preparations with a wide range of specificity; microbiological enzymes can be synthesized year-round, in contrast to the production of plant enzymes, which is often seasonal. The leaders of the world market of enzymes are proteases and amylases, which account for 25% and 15%, respectively. Over the past five years, the world market for carbohydrases, including mainly amylases, cellulases and xylanases, has been the fastest growing segment of the enzyme market with an aggregate annual growth rate of more than 7.0%. Another major product of the industrial enzyme market, which has a great potential for growth, is lipases. From the point of view of designation, the main part is represented by food and food enzymes. The Russian market continues to be unsaturated - the current supply is not able to meet the needs of the Russian feed and food industry in enzyme preparations. Enzyme preparations of domestic producers are in demand in forage production, while food industrial enterprises prefer imported products. The most significant enterprises in the enzymatic industry in Russia at the moment are Sibbiofarm, AgroSistema, Agroferment. In the light of the Russian policy of increasing food security, the development of the domestic enzyme industry is an extremely topical task.

  8. The mod industries? The industrial logic of non-market game production

    2008-01-01

    Abstract This article seeks to make the relationship between non-market game developers (modders) and the game developer company explicit through game technology. It investigates a particular type of modding, i.e. total conversion mod teams, whose organization can be said to conform to the high-risk, technologically-advanced, capital-intensive, proprietary practice of the developer company. The notion ...

  9. The mod industries? The industrial logic of non-market game production

    Nieborg, D.B.; van der Graaf, S.

    2008-01-01

    This article seeks to make the relationship between non-market game developers (modders) and the game developer company explicit through game technology. It investigates a particular type of modding, i.e. total conversion mod teams, whose organization can be said to conform to the high-risk,

  10. The electricity supply industry in Germany: market power or power of the market?

    Brunekreeft, G.; Keller, K.

    2000-01-01

    This paper analyses the electricity supply industry in Germany, which was liberalized in April 1998. Noticeable aspects are the eligibility of all end-users, the lack of constraints on the vertical industry structure and the option for negotiated third party access. There is no sector-specific regulation. This paper argues that the vertically integrated firms concentrate on excessive network access charges, whereas the stages generation and retail appear to be relatively competitive. Empirical evidence suggests that in Germany network access charges make up a significantly higher share of end-user prices than in the UK, which is used as regulation-benchmark. (author)

  11. The nuclear industry and its markets in Europe. 1996, strategic and financial future prospects

    1996-01-01

    This work deals with the strategic and financial future prospects of the nuclear industry. It is divided into four parts. The first one gives the explanatory factors of the nuclear energy demand (economic and non-economic factors, energy policy..) and the future prospects of the nuclear energy demand increase in the world. It compares the nuclear power production with the electric power production due to other energy sources too. The second part details the different markets of the nuclear industry. The main markets are the extraction and concentration of natural uranium, its enrichment and conversion, the fuel production and the reactors designs. The growth markets are the spent fuels reprocessing and the nuclear energy services (maintenance, nuclear safety, radioactive materials transport..). The new markets are the nuclear wastes and the sites remedial action. The third part deals with the manufacturers responses as for the markets of the nuclear industry. The last part gives the reactors designers and the fuel cycle firms. (O.M.)

  12. Managing the interface with marketing to improve delivery of pharmacovigilance within the pharmaceutical industry.

    Edwards, Brian

    2004-01-01

    The pharmaceutical industry is under pressure to improve the scientific quality of its decisions concerning the benefit and risks of its products while ensuring compliance with acceptable standards of marketing. All those in a pharmaceutical company who currently work within pharmacovigilance should be encouraged to lead from the front to examine ongoing marketing activities to see how they can be adapted more towards pharmacovigilance and risk management. The current irony is that the personnel who have the greatest influence on benefit-risk decisions of a product are not necessarily those who acknowledge that they are performing pharmacovigilance. Indeed, for all concerned, whether their orientation is scientific and commercial, effective communication with prescribers and consumers usually underpins product success. Also, a substantial 'marketing' budget is culturally acceptable for the pharmaceutical industry so it is logical to assume that resource for postmarketing activity is often made available. Given these realities, I suggest we should strive for an integrated marketing and risk-management plan based on the best available evidence and that being fully aware and in control of the safety issues for your products is the best way to commercialise them successfully. This approach can still be consistent with other corporate responsibilities such as trying to reduce the financial burden of product development. If this article stimulates further debate about how the pharmaceutical industry can more effectively organise resources and operations to support pharmacovigilance, risk management, and marketing, then it will have achieved its purpose.

  13. Markets during world oil supply crises: an analysis of industry, consumer, and governmental response

    Erfle, Stephen; Pound, John; Kalt, Joseph

    1981-04-01

    An analysis of the response of American markets to supply crises in world oil markets is presented. It addresses four main issues: the efficiency of the operation of American oil markets during oil supply crises; the problems of both economic efficiency and social equity which arise during the American adaptation process; the propriety of the Federal government's past policy responses to these problems; and the relationship between perceptions of the problems caused by world oil crises and the real economic natures of these problems. Specifically, Chapter 1 presents a theoretical discussion of the effects of a world supply disruption on the price level and supply availability of the world market oil to any consuming country including the US Chapter 2 provides a theoretical and empirical analysis of the efficiency of the adaptations of US oil product markets to higher world oil prices. Chapter 3 examines the responses of various groups of US oil firms to the alterations observed in world markets, while Chapter 4 presents a theoretical explanation for the price-lagging behavior exhibited by firms in the US oil industry. Chapter 5 addresses the nature of both real and imagined oil market problems in the US during periods of world oil market transition. (MCW)

  14. Chameleons in Marketspace: Industry Transformation in the New Electronic Marketing Environment.

    Pattinson, Hugh; Brown, Linden

    1996-01-01

    Discusses the new information infrastructure and its possible influences on marketing. Highlights include an alternative perspective of industrial economic history based on infrastructure development; the Internet and its positioning within the new information infrastructure; future possibilities and impacts on organizational structure; and…

  15. The telecommunications industry and economic growth: how the market structure matters

    Jerbashian, Vahagn

    2011-01-01

    Roč. 3, č. 42 (2011), s. 1-68 ISSN N R&D Projects: GA MŠk LC542 Grant - others:UK(CZ) GAUK 79310 Institutional research plan: CEZ:MSM0021620846 Keywords : telecommunication industry * market structure * economic growth Subject RIV: AH - Economic s

  16. The telecommunications industry and economic growth: how the market structure matters

    Jerbashian, Vahagn

    2015-01-01

    Roč. 51, December (2015), s. 515-523 ISSN 0264-9993 Grant - others:UK(CZ) GAUK 79310 Institutional support: PRVOUK-P23 Keywords : telecommunications industry * market structure * economic growth Subject RIV: AH - Economic s Impact factor: 0.997, year: 2015

  17. The Labor Market in the Central California Raisin Industry: Five Years after IRCA. California Agricultural Studies.

    Alvarado, Andrew; And Others

    This report examines the effects of the Immigration Reform and Control Act of 1986 (IRCA) on the raisin industry's labor market, and provides educators with background on California migrant workers and their deteriorating working conditions. Because the raisin harvest lasts only 3-4 weeks but employs 40,000-50,000 workers, any effects of IRCA on…

  18. Natural gas industry in USSR and in Central Europe: Domestic market and exports

    Kousnetzoff, N.

    1993-01-01

    This paper strikes the balance of natural gas industry in USSR and Central Europe and the state of domestic market and exports: natural gas accounting in Eastern Europe before the crisis, production capacity of the former USSR, impacts of crisis on natural gas consumption and long term forecasts are the main subjects described. 2 tab

  19. University-Industry Collaboration from a Relationship Marketing Perspective: An Empirical Analysis in a Spanish University

    Frasquet, Marta; Calderon, Haydee; Cervera, Amparo

    2012-01-01

    Building relationships between universities and industry bodies is of prime importance for creating value for universities' stakeholders. This paper focuses on relationships in relation to undergraduate internship programmes in the Social Sciences. Using the relationship marketing approach, we analyze this type of collaboration of firms with a…

  20. Market value stimulates CO2 reduction in non-industrial sectors

    Blacquiere, D.

    2008-01-01

    The emission of greenhouse gases by non-industrial sectors barely leads to additional costs. As a result there is no incentive to curb their emissions. In order to implement effective policy such an incentive is required though. Attaching a market value to the emission will provide such an incentive. [mk] [nl

  1. Grain Grading and Handling.

    Rendleman, Matt; Legacy, James

    This publication provides an introduction to grain grading and handling for adult students in vocational and technical education programs. Organized in five chapters, the booklet provides a brief overview of the jobs performed at a grain elevator and of the techniques used to grade grain. The first chapter introduces the grain industry and…

  2. Current Size and Remaining Market Potential of the U.S. Energy Service Company Industry

    Stuart, Elizabeth [Ernest Orlando Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States); Larsen, Peter H. [Ernest Orlando Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States); Goldman, Charles A. [Ernest Orlando Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States); Gilligan, Donald [Ernest Orlando Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States); National Association of Energy Services Companies

    2013-06-27

    In this study, we analyze the market size, growth projections and industry trends in the U.S. ESCO industry, drawing on information from interviews with ESCO executives conducted in late 2012. We define ESCOs as energy service companies for whom performance -based contracting is a key business activity; 45 companies met our definition of an ESCO. We were able to interview 35 of these companies, which represents ~78% response rate. The non-respondent ESCOs were small companies in terms of revenue, representing about 2% of industry revenues.

  3. Growth of the Asian health-care market: global implications for the pharmaceutical industry.

    Epstein, Richard J

    2007-10-01

    The global economy is being transformed by an explosion of information unleashed by the internet, the digital revolution, communications and increased international mobility. This transformation is manifesting in many ways, including rapid development of countries such as China, commoditization of public services, mobilization of workforces, shifting of market control from suppliers to consumers, interlinked rises in product demand and customer expectations, and problems regulating international business competition. As Asia is home to half of the world's population, and offers both a large relatively low-cost workforce in some countries and a potentially huge retail market, this region could be central to the future of the global economy. Like other industries, the pharmaceutical industry faces a new array of Asia-specific opportunities and challenges. Success in meeting these challenges will go to those pharmaceutical companies that best understand the unique strengths and constraints of Asia's diverse cultures, talents and markets.

  4. An Analysis of Colombian Power Market Price Behavior from an Industrial Organization Perspective

    Ona Duarte Venslauskas

    2015-12-01

    Full Text Available We analyze the behavior of spot prices in the Colombian wholesale power market, using a series of models derived from industrial organization theory.  We first create a Cournot-based model that simulates the strategic behavior of the market-leader power generators, which we use to estimate two industrial organization variables, the Index of Residual Demand and the Herfindahl-Hirschman Index (HHI.  We use these variables to create VAR models that estimate spot prices and power market impulse-response relationships.  The results from these models show that hydroelectric generators can use their water storage capability strategically to affect off-peak prices primarily, while the thermal generators can manage their capacity strategically to affect on-peak prices.  In addition, shocks to the Index of Residual Capacity and to the HHI cause spot price fluctuations, which can be interpreted as the generators´ strategic response to these shocks.

  5. Industrial customer response to wholesale prices in the restructured Texas electricity market

    Zarnikau, J.

    2007-01-01

    This paper estimates the demand responsiveness of the 20 largest industrial energy consumers in the Houston area to wholesale price signals in the restructured Electric Reliability Council of Texas (ERCOT) market. Statistical analysis of their load patterns employing a Symmetric Generalized McFadden cost function model suggests that ERCOT achieved limited success in establishing a market that facilitates demand response from the largest industrial energy consumers in the Houston area to wholesale price signals in its second year of retail competition. The muted price response is at least partially because energy consumers who opt to offer their ''interruptibility'' to the market as an ancillary service are constrained in their ability to respond to wholesale energy prices. (author)

  6. Tobacco Industry Marketing to Low Socio-economic Status Women in the US

    Brown-Johnson, Cati G.; England, Lucinda J.; Glantz, Stanton A.; Ling, Pamela M.

    2014-01-01

    Objectives Describe tobacco companies’ marketing strategies targeting low socioeconomic-status (SES) females in the US. Methods Analysis of previously secret tobacco industry documents. Results Tobacco companies focused marketing on low SES women starting in the late 1970s, including military wives, low-income inner-city minority women, “discount-susceptible” older female smokers, and less-educated young white women. Strategies included distributing discount coupons with food stamps to reach the very poor, discount offers at point-of-sale and via direct mail to keep cigarette prices low, developing new brands for low SES females, and promoting luxury images to low SES African American women. More recently, companies integrated promotional strategies targeting low-income women into marketing plans for established brands. Conclusions Tobacco companies used numerous marketing strategies to reach low SES females in the US for at least four decades. Strategies to counteract marketing to low SES women could include: 1) counter-acting price discounts and direct mail coupons that reduce the price of tobacco products, 2) instituting restrictions on point-of-sale advertising and retail display, and 3) creating counter-advertising that builds resistance to psychosocial targeting of low SES women. To achieve health equity, tobacco control efforts are needed to counteract the influence of tobacco industry marketing to low-income women. PMID:24449249

  7. Tobacco industry marketing to low socioeconomic status women in the U.S.A.

    Brown-Johnson, Cati G; England, Lucinda J; Glantz, Stanton A; Ling, Pamela M

    2014-11-01

    Describe tobacco companies' marketing strategies targeting low socioeconomic status (SES) females in the U.S.A. Analysis of previously secret tobacco industry documents. Tobacco companies focused marketing on low SES women starting in the late 1970s, including military wives, low-income inner-city minority women, 'discount-susceptible' older female smokers and less-educated young white women. Strategies included distributing discount coupons with food stamps to reach the very poor, discount offers at point-of-sale and via direct mail to keep cigarette prices low, developing new brands for low SES females and promoting luxury images to low SES African-American women. More recently, companies integrated promotional strategies targeting low-income women into marketing plans for established brands. Tobacco companies used numerous marketing strategies to reach low SES females in the U.S.A. for at least four decades. Strategies to counteract marketing to low SES women could include (1) counteracting price discounts and direct mail coupons that reduce the price of tobacco products, (2) instituting restrictions on point-of-sale advertising and retail display and (3) creating counteradvertising that builds resistance to psychosocial targeting of low SES women. To achieve health equity, tobacco control efforts are needed to counteract the influence of tobacco industry marketing to low-income women. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions.

  8. Estimating the potential for solar thermal applications in the industrial process heat market 1990-2030

    Demeter, C.P.; Gray, E.E.; Carwile, C.

    1991-01-01

    This paper reports the results of a preliminary evaluation of the potential domestic market for solar thermal energy supply technologies matched to industrial process heat applications. The study estimates current and projects future industrial process heat demand to the year 2030 by two-digit standard industrial classification code for the manufacturing industrial sector and discusses the potential to displace conventional fossil fuel sources such as natural gas with alternative sources of supply. The PC Industrial Model, used by DOE's Energy Information Administration in support of the National Energy Strategy (NES) is used for forecast industrial energy demand. Demand is disaggregated by census region to account for geographic variations in solar insolation, and by heat medium and temperature to facilitate end-use matching with appropriate solar energy supply technologies. Levelized energy costs (LEC) are calculated for flat plate collectors for low- temperature preheat applications, parabolic troughs for intermediate temperature process steam and direct heat, and parabolic dish technologies for high-temperature, direct heat applications. LEC is also developed for a conventional natural gas-fueled Industrial Process Heat (IPH) supply source assuming natural gas price escalation consistent with NES forecasts to develop a relative figure of merit used in a market penetration model

  9. Industrial Use of Distributed Generation in Real-Time Energy and Ancillary Service Markets

    Hudson, C.R.

    2001-10-24

    Industrial consumers of energy now have the opportunity to participate directly in electricity generation. This report seeks to give the reader (1) insights into the various types of generation services that distributed generation (DG) units could provide, (2) a mechanism to evaluate the economics of using DG, (3) an overview of the status of DG deployment in selected states, and (4) a summary of the communication technologies involved with DG and what testing activities are needed to encourage industrial application of DG. Section 1 provides details on electricity markets and the types of services that can be offered. Subsequent sections in the report address the technical requirements for participating in such markets, the economic decision process that an industrial energy user should go through in evaluating distributed generation, the status of current deployment efforts, and the requirements for test-bed or field demonstration projects.

  10. The Development of Indonesian Labour Market Information System (LMIS) for Vocational Schools and Industries

    Parinsi, M. T.; Palilingan, V. R.; Sukardi; Surjono, H. D.

    2018-02-01

    This paper is aim to developing Information system for the labor market which specifically linking vocational schools (SMK) graduates and industries. The methods of this application using Research and Development (R&D) from Borg and Gall conducting in North Sulawesi Province in Indonesia. The result are reliable and acceptable for the graduate students. The Labor Market Information system (LMIS) can help the industries to find a labor/graduates that matched with the company requirement at a real time. SMK may have a benefit by extracting the Information from the application, they can prepare their students for the specific work in the industries. The next development of the application will designed to be available not only for the SMK graduate students.

  11. Linking Technology Capabilities to Marketing Requirements: Case of Indonesian Aircraft Industry

    Yulianto Suharto

    2014-08-01

    Full Text Available Abstract. The relationship between strategic technology planning and the overall business strategy has been one of the growing fields that attract much interest both from academics and industrials point of view. The increasingly important role that technology plays in today’s business success is well established.Strategic technology planning activities--within a corporate level--are often implemented by applying integrated planning instrument, which allow firms to consider both technology-oriented and product-oriented aspects. This paper is an attempt to explore the role of strategic planning in the high tech industry using a specific case of aerospace industry in Indonesia.  In order to compete effectively inthe open global marketplace, the company must learn to integrate technology managementwith strategic planning. In other words, all top managers have to linktheir technology capabilities to marketing requirements.Keywords:  technology planning; business strategy; technology capability; marketing requirement; strategic mix 

  12. Electric industry governance. Reconciling competitive power markets and the physics of complex transmission interconnections

    Stalon, Charles G. [Energy Regulation, Cape Girardeau, MO (United States)

    1997-03-01

    Creating efficient, competitive power markets in an electric industry composed of interconnected control areas requires the existence of some agency with authority to define, impose and enforce rules for the operation of all control areas so interconnected. It has been noted that `the pursuit of self-interest, unrestrained by suitable institutions, carries no guarantee of anything except chaos`. In no part of the economy is this lesson more relevant than in the North American electric industry. As the industry evolves from one dominated by vertically-integrated utilities into one with competitive power markets and unregulated generators, the system of coordinating institutions that has worked acceptably well to restrain and guide self-interested decision makers of economically regulated firms must now be reconstructed to restrain and guide self-interested decision makers of unregulated generating companies (gencos), power merchants and brokers

  13. Industrial Use of Distributed Generation in Real-Time Energy and Ancillary Service Markets; TOPICAL

    Hudson, C.R.

    2001-01-01

    Industrial consumers of energy now have the opportunity to participate directly in electricity generation. This report seeks to give the reader (1) insights into the various types of generation services that distributed generation (DG) units could provide, (2) a mechanism to evaluate the economics of using DG, (3) an overview of the status of DG deployment in selected states, and (4) a summary of the communication technologies involved with DG and what testing activities are needed to encourage industrial application of DG. Section 1 provides details on electricity markets and the types of services that can be offered. Subsequent sections in the report address the technical requirements for participating in such markets, the economic decision process that an industrial energy user should go through in evaluating distributed generation, the status of current deployment efforts, and the requirements for test-bed or field demonstration projects

  14. U.S. Energy Service Company (ESCO) Industry: Recent Market Trends

    Stuart, Elizabeth [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Larsen, Peter H. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Carvallo, Juan Pablo [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Goldman, Charles A. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Gilligan, Donald [National Association of Energy Service Companies, Washington DC (United States)

    2016-10-01

    This study presents an analysis of the market size, growth projections and industry trends of the U.S. Energy Service Company (ESCO) industry, drawing on information provided by ESCO executives in late 2015. We define ESCOs as energy service companies for whom performance-based contracting is a core business offering. We identified forty-seven firms that met our definition of an ESCO.1 Forty-three of these companies responded to our requests for information, representing a 91% response rate.2 We also report 2014 ESCO industry revenues by market segment, region and business activity type, and for new versus existing customers. Finally, we report on use of tax incentives and financing tools, and incorporation of non-energy benefits into performance-based project economics. We summarize key findings below.

  15. Deregulation of the energy industry in the United States : access conditions to the American market and business opportunities

    Marcoux, D.

    1998-01-01

    The impact of deregulation in the North American electricity market on the energy industry in Quebec was discussed. Increased competition, a direct result of deregulation, can lead to open markets for Quebec utilities. It is expected that Quebec utilities such as Hydro-Quebec and Gaz-Metropolitain will profit from an open market since consumers will have the choice of electricity suppliers that will best suit their needs. Open markets enabling Hydro-Quebec to sell at market prices in the American market present tremendous opportunities for Quebec utilities, especially in view of the lower production costs, the accumulated knowledge about energy markets, and their aggressive policy to form constructive partnerships.. Figs

  16. Governance and regulation of the tourism industry: An internet marketing perspective

    Lebambo, M.

    2016-05-01

    Full Text Available The purpose of this qualitative study is to establish governance and regulation issues pertaining to Internet marketing approaches within the South African tourism sector. The study focuses on the norms and practices of Internet marketing among small-scale lodging establishments in Bushbuckridge – a small tourist town in northeast South Africa. In-depth interviews were collected from eight participating bed and breakfast (B&B owners. Findings revealed that, while Internet awareness was quite high, only a few B&Bs utilised the Internet for marketing. Participants cited lack of clear industry guidelines on Internet marketing approaches as well as limited Internet experience, among others, as barriers to adoption. Implications and recommendations of the study are presented within the ambit of the existing literature

  17. Automotive Stirling engine Market and Industrial Readiness Program (MIRP), phase 1

    1982-05-01

    A program, begun in 1978, has the goal of transferring Stirling engine technology from United Stirling of Sweden to the US and, then, following design, fabrication, and prototype testing, to secure US manufacturers for the engine. The ultimate objective is the large-scale commercial use of the Automotive Stirling Engine (ASE) by the year 2000. The fist phase of the Market and Industrial Readiness Program for the ASE was concerned with defining the market, product, economic and technical factors necessary to be addressed to assure a reasonable chance of ultimate commercial acceptance. Program results for this first phase are reported and discussed. These results pertain to licensing strategy development, economic analysis, market factors, product planning, market growth, cost studies, and engine performance as measured by fuel economy using conventional fuels and by vehicle speed and acceleration characteristics.

  18. MATH MODELING OF CAST FINE-GRAINED CONCRETE WITH INDUSTRIAL WASTES OF COPPER PRODUCTION

    Tsybakin Sergey Valerievich

    2017-10-01

    concrete. The developed compositions of cast fine-grained concrete mixtures can be used in high-density reinforcement concrete structures with strict requirements for size of fillers and plasticity of mixture.

  19. 77 FR 11157 - Remanufactured Goods: An Overview of the U.S. and Global Industries, Markets, and Trade; Change...

    2012-02-24

    ... the U.S. and Global Industries, Markets, and Trade; Change in Start Time of Public Hearing AGENCY... investigation No. 332-525, Remanufactured Goods: An Overview of the U.S. and Global Industries, Markets, and... INFORMATION CONTACT: Project Leader Alan Treat (202-205- 3426 or [email protected] ), Deputy Project Leader...

  20. Diagnosis of the Market for Ideas and the Role of Industrial Associations as Intermediaries in the Brazilian Context

    Gusberti, Tomoe Daniela Hamanaka; Bretas, Arthur Chafim

    2018-01-01

    Markets for technologies and ideas depend on the flow of knowledge and technology from one company to another or from universities and research institutes to industry. These markets are driven by the process known as open innovation. In recent years, the literature has emphasized the need to analyse the market for ideas through its constituent…

  1. The structure of Canada's uranium industry and its future market prospects

    1981-01-01

    Production of uranium in Canada began in the 1940s to supply the needs of US weapons development. After 1966 a growing demand for uranium for nuclear power production stimulated exploration, and since then the health of the Canadian uranium industry has been tied to the state of the nuclear power industry. Uranium exploration in Canada is carried out mainly by private enterprise, although the federal and two provincial governments compete through crown corporations. Seven companies produce ore, and six have processing plants. Expansion is underway at several existing operations, and some new projects are underway. The industry is strongly dependent on export markets; only about 15 percent of Canadian production is used in the country. There is one uranium refinery which produces UO 2 powder for CANDU reactor fuel and UF 6 for export. The uranium hexafluoride facility is being expanded. Federal government policy affects the uranium industry in the fields of regulation, ownership, safeguards, protection of the domestic industry, and international marketing. The short-term outlook for the industry is deteriorating, with declining uranium prices, but prospects seem considerably brighter in the longer term. Canada has about 12 percent of the world's uranium reserves, and is the second-largest producer. Discovery potential is believed to be excellent

  2. Obesity and industry self-regulation of food and beverage marketing

    Ronit, Karsten; Jensen, Jørgen Dejgård

    2014-01-01

    Objective: Obesity is a growing concern at national and international levels, and it is increasingly recognized that the industry plays a role and needs to be involved to halt the obesity epidemic. The objective of this study is to describe, analyse and evaluate research on industry self-regulati......Objective: Obesity is a growing concern at national and international levels, and it is increasingly recognized that the industry plays a role and needs to be involved to halt the obesity epidemic. The objective of this study is to describe, analyse and evaluate research on industry self......-regulation regarding food and beverage marketing and nutrition labelling. Design: Five databases were searched for combinations of the search terms: obesity, nutrition, food, beverages, industry, self-regulation, labelling, advertising and marketing, and papers were selected on the basis of paper titles......, and subsequently on the basis of abstracts. Results: Of the 4978 identified publications, 22 were included in the final review. The studies show that commitments in industry self-regulation schemes tend to be relatively vague and permissive, that the measurable effects of the self-regulations tend to be relatively...

  3. Internal marketing and organisational performance of SMEs in the EDV industrial sector

    Sousa João Pedro

    2018-03-01

    Full Text Available Focusing on the industrial sector, this research aims to identify conditions for the implementation of internal marketing concepts among employees and its impact on the organisational performance. Only one study was found simultaneously integrating the two constructs. It concerned the cork processing industry alone, yet considered expanding the efforts – namely, using qualitative exploratory research in the form of 10 in-depth interviews based on a script of generally open questions – to the entire industry in the Portuguese region between rivers Douro and Vouga. The unit of analysis was constructed considering distinct features as well as activity criteria and the geographic location, thus ensuring the necessary heterogeneity. The results inform about the awareness of the internal marketing conceptualisation. The research found that all analysed enterprises had more or less structured model frames and worked with the conceptualisation of the guidance for the internal market, a strategic concern, and in some instances, this concept was an organisational desideratum in the sector. In addition to the lapse of the research according to a qualitative paradigm of exploratory nature, the main limitation is the need for objective sustainably of the results obtained through future quantitative studies to promote an integrated triangulation of their outcomes. The research allowed identifying the companies that use organisational models conducive to the individual well-being of employees and facilitating the desired orientation to the market.

  4. Sustainability Analysis and Market Demand Estimation in the Retail Industry through a Convolutional Neural Network

    Luyao Wang

    2018-05-01

    Full Text Available The Chinese retail industry is expected to grow dramatically over the next few years, owing to the rapid increase in purchasing power of Chinese consumers. Retail managers should analyze the market demands and avoid dull sales to promote the sustainable development of the retail industry. Economic sustainability in the retail industry, which refers to a suitable return of investment, requires the implementation of precise product allocation strategies in different regions. This study proposed a hybrid model to evaluate economic sustainability in the preparation of goods of retail shops on the basis of market demand evaluation. Through a grid-based convolutional neural network, a regression model was first established to model the relationship between consumer distribution and the potential market demand. Then, another model was proposed to evaluate the sustainability among regions based on their supply-demand analysis. An experiment was conducted based on the actual sales data of retail shops in Guiyang, China. Results showed an immense diversity of sustainability in the entire city and three classes of regions were distinguished, namely, high, moderate, and limited. Our model was proven to be effective in the sustainability evaluation of supply and demand in the retail industry after validation showed that its accuracy reached 92.8%.

  5. Drug repurposing in pharmaceutical industry and its impact on market access: market access implications

    Murteira, Susana; Millier, Aurélie; Toumi, Mondher

    2014-01-01

    Background Drug repurposing is a group of development strategies employed in order to overcome some of the hurdles innate to drug research and development. Drug repurposing includes drug repositioning, reformulation and combination. Objective This study aimed to identify the determinants of successful market access outcome for drug repurposing in the United States of America (USA) and in Europe. Methods The case studies of repurposing strategies were identified through a systematic review of the literature. Price information and reimbursement conditions for all the case studies were collected mainly through access of public datasources. A list of attributes that could be associated with market access outcome (price level and reimbursement conditions) was developed, discussed, and validated by an external expert group. Detailed information for all attributes was researched and collected for each case study. Bivariate regression models were conducted to identify factors associated with price change for all repurposing cases. A similar analysis was performed for reformulation and repositioning cases, in the USA and in Europe, separately. A significance level of 5% was used for all analyses. Results A total of 144 repurposing case studies were included in the statistical analysis for evaluation of mean price change. Combination cases (the combination of two or more individual drug components) were excluded from the statistical analysis due to the low number of cases retrieved. The main attributes associated with a significant price increase for overall repurposing cases were ‘change in administration setting to hospital’ (374%, ptarget product had a different administration route than the source product, and having a similar brand name for repurposed and original products, were variables that impacted a positive price change for repurposed drugs overall. Our research results also suggested that orphan designation could have a positive impact for repositioning in

  6. Drug repurposing in pharmaceutical industry and its impact on market access: market access implications.

    Murteira, Susana; Millier, Aurélie; Toumi, Mondher

    2014-01-01

    Drug repurposing is a group of development strategies employed in order to overcome some of the hurdles innate to drug research and development. Drug repurposing includes drug repositioning, reformulation and combination. This study aimed to identify the determinants of successful market access outcome for drug repurposing in the United States of America (USA) and in Europe. The case studies of repurposing strategies were identified through a systematic review of the literature. Price information and reimbursement conditions for all the case studies were collected mainly through access of public datasources. A list of attributes that could be associated with market access outcome (price level and reimbursement conditions) was developed, discussed, and validated by an external expert group. Detailed information for all attributes was researched and collected for each case study. Bivariate regression models were conducted to identify factors associated with price change for all repurposing cases. A similar analysis was performed for reformulation and repositioning cases, in the USA and in Europe, separately. A significance level of 5% was used for all analyses. A total of 144 repurposing case studies were included in the statistical analysis for evaluation of mean price change. Combination cases (the combination of two or more individual drug components) were excluded from the statistical analysis due to the low number of cases retrieved. The main attributes associated with a significant price increase for overall repurposing cases were 'change in administration setting to hospital' (374%, ptarget product had a different administration route than the source product, and having a similar brand name for repurposed and original products, were variables that impacted a positive price change for repurposed drugs overall. Our research results also suggested that orphan designation could have a positive impact for repositioning in the USA, in particular. Although a change

  7. Model Keterkaitan Market Orientation, Leadership, Organizational Innovation dan Organizational Performance pada Industri Kerajinan di Sumatera Barat

    RATNI PRIMA LITA

    2018-04-01

    Full Text Available The purpose of this study is to analyze the influence of market orientation, leadership, organizational innovation and organizational performance in handycraft industry in Bukittinggi City, Pariaman City, Padang Pariaman Regency, and Pesisir Selatan Regency. This research uses quantitative methods, while the sampling technique using Purposive sampling with sample size of 86 craft companies. The criteria assigned to the respondent is the handycraft business that produce and market their own product. In this study, data were collected through the questionnaire of the owner of the handycraft industry. Data were analyzed using structural equation modeling (SEM method with SmartPLS software. This research uses multidimensional constructions first order reflective and second order formative. Based on the data analyzed it can be concluded that leadership has a significant positive effect on business performance. This is evidenced by the two dimensions of leadership (Transactional leadership and transformational leadership is able to explain the performance of the organization well. In addition, market orientation  have 3 dimensional (Customer orientation, resource orientation, and competitor orientation is also able to give influence to organizational performance and organizational innovation. However, organizational innovation is not able to give a significant influence for the performance improvement of handycraft industry. It can be concluded that organizational performance in handycraft industry is influenced by market orientation conducted on consumers and competitors. And also the most important factor is how the attitude of leadership owned by the owner of handicraft industry in managing and running the business, in order to craft products in accordance with customer tastes.

  8. The Spanish Gas Market: Demand Trends Post Recession and Consequences for the Industry

    2011-01-01

    In parallel with a flourishing economy, the natural gas industry in Spain was characterised by rapid consumption growth in the late 1990s and 2000s. Infrastructure and supplies were designed to meet the needs of a gas market growing at double digit rates each year. This high growth rate – for a European gas market – was expected to continue until at least the mid-2010s. By 2011, this outlook was replaced by a more pessimistic one. Firstly, the country’s economy was hit hard by the global rece...

  9. A model of market power in electricity industries subject to peak load pricing

    Arellano, Maria-Soledad; Serra, Pablo

    2007-01-01

    This paper studies the exercise of market power in price-regulated electricity industries under peak-load pricing and merit order dispatching, but where investment decisions are taken by independent generating companies. Within this context, we show that producers can exercise market power by under-investing in base-load capacity, compared to the welfare-maximizing configuration. We also show that when there is free entry with an exogenous fixed entry cost that is later sunk, more intense competition results in higher welfare but fewer firms. (author)

  10. Industry Responsibilities in Tackling Direct-to-Consumer Marketing of Unproven Stem Cell Treatments.

    Master, Z; Fu, W; Paciulli, D; Sipp, D

    2017-08-01

    The direct-to-consumer marketing of unproven stem cell interventions (SCIs) is a serious public health concern. Regulations and education have had modest impact, indicating that different actors must play a role to stop this unfettered market. We consider the role of the biotech industry in tackling unproven SCIs. Grounded in the concept of corporate social responsibility, we argue that biotech companies should screen consumers to ensure that products and services are being used appropriately and educate employees about unproven SCIs. © 2017 ASCPT.

  11. Interdependence and contagion among industry-level US credit markets: An application of wavelet and VMD based copula approaches

    Shahzad, Syed Jawad Hussain; Nor, Safwan Mohd; Kumar, Ronald Ravinesh; Mensi, Walid

    2017-01-01

    This study examines the interdependence and contagion among US industry-level credit markets. We use daily data of 11 industries from 17 December 2007 to 31 December 2014 for the time-frequency, namely, wavelet squared coherence analysis. The empirical analysis reveals that Basic Materials (Utilities) industry credit market has the highest (lowest) interdependence with other industries. Basic Materials credit market passes cyclical effect to all other industries. The little ;shift-contagion; as defined by Forbes and Rigobon (2002) is examined using elliptical and Archimedean copulas on the short-run decomposed series obtained through Variational Mode Decomposition (VMD). The contagion effects between US industry-level credit markets mainly occurred during the global financial crisis of 2007-08.

  12. Pricing of power in the new market: the impact on industrial/commercial customers

    Johannson, K.

    2001-01-01

    A series of viewgraphs were part of this presentation where the author discussed the operations of TransCanada Power. The company operates a power plant that generate 1500 MW, and has 1000 MW in the advanced development stage. TransCanada Power is also a wholesale marketer that actively participates in regulatory and market design forums. It handles 20 per cent of large industrial loads. A brief overview of power price risk was provided, where the concept of value at risk (VAR), a measurement technique, was explained. An example further illustrated the concept. The author reviewed power markets in Alberta from an historical perspective, noting the differences between regulated wholesale markets and the markets found today. A discussion of the drivers of regulated markets ensued, followed by the drivers of the deregulated market, where generation assets are privately owned, operating outside of the adjudication of the regulator, and the merit order is established by ranking of offers, not costs. Return is made from energy commodity sales, the market price is affected by outside influences, and the average market price does not reflect the average system costs. The author explained the changes that took place and discussed some pricing issues. A section on pricing options reviewed pricing decision objectives, term, short term purchases, long term fixed price energy, gas tolling agreements. The author concluded that each organization must define its tolerance to risk, its comfort level with treating electricity differently than gas. The fundamentals behind pricing must be understood, as well as the competitive position of company. tabs., figs

  13. Pricing of power in the new market: the impact on industrial/commercial customers

    Johannson, K. [TransCanada Power, Calgary, AB (Canada)

    2001-07-01

    A series of viewgraphs were part of this presentation where the author discussed the operations of TransCanada Power. The company operates a power plant that generate 1500 MW, and has 1000 MW in the advanced development stage. TransCanada Power is also a wholesale marketer that actively participates in regulatory and market design forums. It handles 20 per cent of large industrial loads. A brief overview of power price risk was provided, where the concept of value at risk (VAR), a measurement technique, was explained. An example further illustrated the concept. The author reviewed power markets in Alberta from an historical perspective, noting the differences between regulated wholesale markets and the markets found today. A discussion of the drivers of regulated markets ensued, followed by the drivers of the deregulated market, where generation assets are privately owned, operating outside of the adjudication of the regulator, and the merit order is established by ranking of offers, not costs. Return is made from energy commodity sales, the market price is affected by outside influences, and the average market price does not reflect the average system costs. The author explained the changes that took place and discussed some pricing issues. A section on pricing options reviewed pricing decision objectives, term, short term purchases, long term fixed price energy, gas tolling agreements. The author concluded that each organization must define its tolerance to risk, its comfort level with treating electricity differently than gas. The fundamentals behind pricing must be understood, as well as the competitive position of company. tabs., figs.

  14. Cross-shift study of exposure-response relationships between bioaerosol exposure and respiratory effects in the Norwegian grain and animal feed production industry

    Straumfors, Anne; Heldal, Kari Kulvik; Eduard, Wijnand; Wouters, Inge M; Ellingsen, Dag G; Skogstad, Marit

    2016-01-01

    OBJECTIVE: We have studied cross-shift respiratory responses of several individual bioaerosol components of the dust in the grain and feed industry in Norway. METHODS: Cross-shift changes in lung function and nasal congestion, as well as in respiratory and systemic symptoms of 56 exposed workers and

  15. Effects of foreign disasters on the petroleum industry in Japan: A financial market perspective

    Hanabusa, Kunihiro

    2010-01-01

    In this paper, we examine how certain foreign disasters - the September 11 terrorist attacks, Iraq War, and Hurricane Katrina - affected the stock prices of the Japanese petroleum industry. Using the market model with and without heteroskedasticity, we analyze and estimate the extent to which these disasters impacted the stock prices from two perspectives: (1) the influence of these disastrous incidents on the entire petroleum industry and (2) the effect on individual firms. The empirical results reveal that an increase in the stock prices of individual firms caused an increase in the stock prices of the entire Japanese petroleum industry after the September 11 terrorist attacks. However, the Iraq War and Hurricane Katrina had both negative and positive influences on the expected profits of individual firms and did not have a significant effect on the stock prices of the Japanese petroleum industry. (author)

  16. An Optimum Choice of Strategic Marketing for Indonesian Plywood Industry: Operationalization of Porter Five Forces Model using Analytic Hierarchy Process

    Makkarennu; Nakayasu, Akira; Osozawa, Katsuya; Ichikawa, Masahiro

    2014-01-01

    The purpose of this study is to present an application of Analytic Hierarchy Process (AHP) for determining the best marketing strategy of Indonesian plywood industry. This paper applies Michael Porter???s industry analysis techniques to identify the existing competitive advantages as well as the key factors of business success and to create the strategy framework of the positioning for plywood industry. This approach is based on generic strategies as criteria for selecting competitive market ...

  17. Marketing Strategy Implementation Process in the Creative Industry of Video Games

    Maryangela Drumond de Abreu Negrão

    2013-06-01

    Full Text Available This article contributes to the understanding of marketing strategy process when it presents the organizational and human factors that support the processes of implementation, identified in a qualitative study conducted in the creative industry of video game development. The research, a case study applied to four video and computer game companies was based on the Sashittal and Jassawalla (2001 marketing strategic model, and on the concepts of the creative behavior and innovation in organizations proposed by Amabile (1997. The analysis suggests that the marketing strategy implementation is anchored in innovative administrative process, creative skills and the adoption of modern control technologies. It was observed that a vision that associates production, process, the market orientation and the delivery of value-adding is essential for the implementation of strategies in creative and innovative organizational structures. The research contributes to the marketing strategy implementation studies in creative and innovative environments under the approach of smaller organizations. It also contributes with the marketing strategy theory when it suggests that the analysis of the process, the control and the management skills be included as categories into the theoretical model in future investigations.

  18. Critical brand innovation factors (CBIF): understanding innovation and market performance in the Chinese high-tech service industry

    Nguyen, Bang; Yu, Xiaoyu; Melewar, T. C.; Gupta, Suraksha

    2016-01-01

    Brand innovation sweeps aside established practices and disrupts the status quo, resulting in the transformation of markets. The present study develops and tests a model of critical brand innovation factors (CBIF) by examining key factors influencing firm-level brands' innovation and increased market performance. Adapting both organizational elements and market response characteristics, the model integrates four key variables in China's industrial service markets: innovation, internationaliza...

  19. Segmentation of the industrial market for food commodities: A conjoint study of purchase of vegetable oils in the mayonnaise and margarine industries

    Bech-Larsen, Tino; Skytte, Hans

    Executive summary The purpose of this working paper is to study whether current market and technological developments in the vegetable oil industry can be used as the outset for a price and/or quality based segmentation of the major industrial markets for this product. More specifically we want...... that the application of concepts from ind buying behaviour to the study of commodity buying, such as the procurement of vegetable oil, is an appropriate outset, when trying to segment the market for such commodities. The article begins with a brief discussion of why food commodity markets should be segmented......, then follows current developments in the demand and technology conditions on the market for vegetable oil. Later we discuss how concepts from industrial buying behaviour can add to the understanding of commodity buying and segmentati Following this a conjoint model of vegetable oil procurement in the vegetable...

  20. International market assessment of stand-alone photovoltaic power systems for cottage industry applications

    Philippi, T. M.

    1981-01-01

    The final result of an international assessment of the market for stand-alone photovoltaic systems in cottage industry applications is reported. Nonindustrialized countries without centrally planned economies were considered. Cottage industries were defined as small rural manufacturers, employing less than 50 people, producing consumer and simple products. The data to support this analysis were obtained from secondary and expert sources in the U.S. and in-country field investigations of the Philippines and Mexico. The near-term market for photovoltaics for rural cottage industry applications appears to be limited to demonstration projects and pilot programs, based on an in-depth study of the nature of cottage industry, its role in the rural economy, the electric energy requirements of cottage industry, and a financial analysis of stand-alone photovoltaic systems as compared to their most viable competitor, diesel driven generators. Photovoltaics are shown to be a better long-term option only for very low power requirements. Some of these uses would include clay mixers, grinders, centrifuges, lathes, power saws and lighting of a workshop.

  1. International market assessment of stand-alone photovoltaic power systems for cottage industry applications

    Philippi, T. M.

    1981-11-01

    The final result of an international assessment of the market for stand-alone photovoltaic systems in cottage industry applications is reported. Nonindustrialized countries without centrally planned economies were considered. Cottage industries were defined as small rural manufacturers, employing less than 50 people, producing consumer and simple products. The data to support this analysis were obtained from secondary and expert sources in the U.S. and in-country field investigations of the Philippines and Mexico. The near-term market for photovoltaics for rural cottage industry applications appears to be limited to demonstration projects and pilot programs, based on an in-depth study of the nature of cottage industry, its role in the rural economy, the electric energy requirements of cottage industry, and a financial analysis of stand-alone photovoltaic systems as compared to their most viable competitor, diesel driven generators. Photovoltaics are shown to be a better long-term option only for very low power requirements. Some of these uses would include clay mixers, grinders, centrifuges, lathes, power saws and lighting of a workshop.

  2. Agglomeration externalities, market structure and employment growth in high-tech industries: Revisiting the evidence

    Cieślik Andrzej

    2015-09-01

    Full Text Available In this paper we revisit the existing empirical evidence on the effects of various agglomeration externalities and the market structure on employment growth in the high-tech industries of the European Economic Area (EEA. Our study is based on the dynamic panel dataset of two-digit NACE rev 1.1. industries in 285 regions of the European Economic Area for the period 1995-2007. We find that employment growth is negatively related to competition, while localization and urbanization externalities do not seem to affect growth.

  3. East-west cooperation: Market oriented restructuring and the natural gas industry

    Kowalski, G.

    1996-01-01

    The presentation deals with economic situation in the region og the Economic Commission for Europe (ECE) and in particular in transition countries. Recent developments and trends in the natural gas industry are stressed upon with a description of the role of the Economic Commission for Europe and that of the ECE gas Centre in the current transition process. The subjects covered were concerned with foreign investment trends in economies in transition, energy situation, natural gas market trends, current state of reforms of gas industry in transition countries and the role of ECE in this process

  4. Electricity prices in a competitive market: a preliminary analysis of the deregulated Thai electricity industry

    Pipattanasomporn, M.; Ongsakul, W.; Pacudan, R.; Lefevre, T.

    2000-01-01

    The electricity industry throughout the world is currently undergoing a significant transition towards restructuring and deregulation. Following this new legislation, Thailand has initiated an institutional and structural reform with a belief that this could be the best way forward for the Thai electricity supply industry (ESI) to improve efficiency, lower electricity prices, and tackle financial debts. This paper presents an analysis of the extent to which prices for generation services in a competitive market may differ from regulated electricity prices, if competitive prices are based on marginal costs and regulated prices are based on average costs, by using Thailand as a case study. (Author)

  5. The evolving fresh market berry industry in Santa Cruz and Monterey counties

    Laura Tourte

    2016-08-01

    Full Text Available The fresh market berry industry in Santa Cruz and Monterey counties has contributed significantly to the agricultural vibrancy of the two counties and the state of California. Dramatic growth in strawberry, raspberry and blackberry production has been documented over the last 50 years, and most notably since the 1980s. Factors influencing this growth include innovations in agricultural practices and heightened consumer demand. Here, we review the historical context for the berry industry in Santa Cruz and Monterey counties. Organic production, production economics and challenges for the future are also discussed.

  6. Nuclear power development in Russia. Russia's energy industry preparing for the free market economy

    Anon.

    1993-01-01

    The energy industry in Eastern Europe is preparing for the free market economy. The ambitions goal is to get fit and prepared for joining the free market economy as a competitor, and within the shortest possible time at that, struggling against the sharp wind of change that will blow, and trying to make the best of actually very unfavourable economic and political conditions. Priority has been given to privatisation of power plants and electricity networks, and to a speedy connection to the Western grids. However, all parties concerned are well aware that this task cannot be accomplished out of Russia's own resources alone. Whether the economy in Russia can be put on a stable footing and develop stable structures will depend on the development and efficient use of nuclear power, as the most important resources of Russia's energy industry are concentrated in the eastern part of the country, while 70% of electricity generation and demand is concentrated in the European part. (orig.) [de

  7. Optimal energy exchange of an industrial cogeneration in a day-ahead electricity market

    Yusta, J.M.; De Oliveira-De Jesus, P.M.; Khodr, H.M.

    2008-01-01

    This paper addresses an optimal strategy for the daily energy exchange of a 22-MW combined-cycle cogeneration plant of an industrial factory operating in a liberalized electricity market. The optimization problem is formulated as a Mixed-Integer Linear Programming Problem (MILP) that maximizes the profit from energy exchange of the cogeneration, and is subject to the technical constraints and the industrial demand profile. The integer variables are associated with export or import of electricity whereas the real variables relate to the power output of gas and steam turbines, and to the electricity purchased from or sold to the market. The proposal is applied to a real cogeneration plant in Spain where the detailed cost function of the process is obtained. The problem is solved using a large-scale commercial package and the results are discussed and compared with different predefined scheduling strategies. (author)

  8. Industrial Photovoltaic Systems: An Economic Analysis in Non-Subsidized Electricity Markets

    Federica Cucchiella

    2015-11-01

    Full Text Available Photovoltaic (PV systems are becoming a relevant electricity source, characterised by a growing trend in the last years. This paper analyses the economic feasibility of investments in industrial PV systems of different sizes (200 kW, 400 kW, 1 MW, and 5 MW, in the absence of subsidies, and in a mature market (Italy. The selected indicators for this kind of assessment are net present value (NPV and discounted payback time (DPBT. Furthermore, the environmental advantage in comparison to fossil sources of energy is evaluated through the reduction of carbon dioxide emissions (ERcd. Finally, a sensitivity analysis on critical variables (percentage of self-consumed energy, average annual insolation rate, annual electricity purchase price, annual electricity sale price, unitary investment cost and opportunity cost is conducted. Results highlight the strategic role of self-consumption in a market characterised by an absence of public policy incentives and the presence of interesting economic opportunities for industrial applications.

  9. The Virginia Slims identity crisis: an inside look at tobacco industry marketing to women.

    Toll, B A; Ling, P M

    2005-06-01

    Because no prior studies have comprehensively analysed previously secret tobacco industry documents describing marketing female brands, the Virginia Slims brand was studied to explore how Philip Morris and competitors develop and adapt promotional campaigns targeting women. Analysis of previously secret tobacco industry documents. The majority of the documents used were from Philip Morris. The key to Virginia Slims advertising was creating an aspirational image which women associated with the brand. Virginia Slims co-opted women's liberation slogans to build a modern female image from 1968 through to the 1980s, and its market share grew from 0.24% to 3.16% during that time period. Ironically, the feminist image that worked very well for the brand was also the reason for its subsequent problems. Philip Morris experienced unprecedented losses in market share in the early 1990s, with a decline in market share for four consecutive years from 3.16% to 2.26%; they attributed this decline to both the fact that the brand's feminist image no longer appealed to young women aged 18-24 years, and increased competition from more contemporary and lower priced competitors. Throughout the 1990s, attempts to reacquire young women while retaining Virginia Slims loyal (now older) smokers were made using a "King Size" line extension, new slogans, and loyalty building promotions. Tobacco advertisers initially created distinct female brands with aspirational images; continued appeal to young women was critical for long term growth. The need for established brands to evolve to maintain relevance to young women creates an opportunity for tobacco counter-marketing, which should undermine tobacco brand imagery and promote aspirational smoke-free lifestyle images. Young women age 18-24 are extremely valuable to the tobacco industry and should be a focus for tobacco control programmes.

  10. The Virginia Slims identity crisis: an inside look at tobacco industry marketing to women

    Toll, B; Ling, P

    2005-01-01

    Objectives: Because no prior studies have comprehensively analysed previously secret tobacco industry documents describing marketing female brands, the Virginia Slims brand was studied to explore how Philip Morris and competitors develop and adapt promotional campaigns targeting women. Methods: Analysis of previously secret tobacco industry documents. The majority of the documents used were from Philip Morris. Results: The key to Virginia Slims advertising was creating an aspirational image which women associated with the brand. Virginia Slims co-opted women's liberation slogans to build a modern female image from 1968 through to the 1980s, and its market share grew from 0.24% to 3.16% during that time period. Ironically, the feminist image that worked very well for the brand was also the reason for its subsequent problems. Philip Morris experienced unprecedented losses in market share in the early 1990s, with a decline in market share for four consecutive years from 3.16% to 2.26%; they attributed this decline to both the fact that the brand's feminist image no longer appealed to young women aged 18–24 years, and increased competition from more contemporary and lower priced competitors. Throughout the 1990s, attempts to reacquire young women while retaining Virginia Slims loyal (now older) smokers were made using a "King Size" line extension, new slogans, and loyalty building promotions. Conclusions: Tobacco advertisers initially created distinct female brands with aspirational images; continued appeal to young women was critical for long term growth. The need for established brands to evolve to maintain relevance to young women creates an opportunity for tobacco counter-marketing, which should undermine tobacco brand imagery and promote aspirational smoke-free lifestyle images. Young women age 18–24 are extremely valuable to the tobacco industry and should be a focus for tobacco control programmes. PMID:15923467

  11. Industry self-regulation of alcohol marketing: a systematic review of content and exposure research.

    Noel, Jonathan K; Babor, Thomas F; Robaina, Katherine

    2017-01-01

    With governments relying increasingly upon the alcohol industry's self-regulated marketing codes to restrict alcohol marketing activity, there is a need to summarize the findings of research relevant to alcohol marketing controls. This paper provides a systematic review of studies investigating the content of, and exposure to, alcohol marketing in relation to self-regulated guidelines. Peer-reviewed papers were identified through four literature search engines: SCOPUS, Web of Science, PubMed and PsychINFO. Non-peer-reviewed reports produced by public health agencies, alcohol research centers, non-governmental organizations and government research centers were also identified. Ninety-six publications met the inclusion criteria. Of the 19 studies evaluating a specific marketing code and 25 content analysis studies reviewed, all detected content that could be considered potentially harmful to children and adolescents, including themes that appeal strongly to young men. Of the 57 studies of alcohol advertising exposure, high levels of youth exposure and high awareness of alcohol advertising were found for television, radio, print, digital and outdoor advertisements. Youth exposure to alcohol advertising has increased over time, even as greater compliance with exposure thresholds has been documented. Violations of the content guidelines within self-regulated alcohol marketing codes are highly prevalent in certain media. Exposure to alcohol marketing, particularly among youth, is also prevalent. Taken together, the findings suggest that the current self-regulatory systems that govern alcohol marketing practices are not meeting their intended goal of protecting vulnerable populations. © 2016 Society for the Study of Addiction.

  12. Liberalisation of the European Electricity Industry: Internal Market or National Champions?

    Domanico, F.

    2007-07-01

    This article offers an analysis of the present competitive and regulatory framework of the European electricity sector. Considering the complexity of this industry, the focus in this work is mainly on the problem of market concentration of incumbents in the sector as a result of the liberalisation process. The new trend toward the creation of ''national champions'' as well as recent mergers between gas suppliers and electricity producers raised serious concerns about abuses of market power and risks of future collusion. Taking account of investment in interconnection as well as other international and regional experiences, the internal market issue is investigated as the solution to the''risks'' from liberalisation. (auth)

  13. Credibility engineering in the food industry: linking science, regulation, and marketing in a corporate context.

    Penders, Bart; Nelis, Annemiek P

    2011-12-01

    We expand upon the notion of the "credibility cycle" through a study of credibility engineering by the food industry. Research and development (R&D) as well as marketing contribute to the credibility of the food company Unilever and its claims. Innovation encompasses the development, marketing, and sales of products. These are directed towards three distinct audiences: scientific peers, regulators, and consumers. R&D uses scientific articles to create credit for itself amongst peers and regulators. These articles are used to support health claims on products. However, R&D, regulation, and marketing are not separate realms. A single strategy of credibility engineering connects health claims to a specific public through linking that public to a health issue and a food product.

  14. Concurrent Engineering with IT-Tools for successful industrial products in a global market

    Conrad, Finn

    2003-01-01

    The paper presents and discusses research results concerning Concurrent Engineering with IT-Tools for Successful Industrial Products on a Global Market. Concurrent Engineering, often is called just ¿CE¿, that is a systematic approach to the integrated, concurrent design of products and related...... on the world market and the increasing global public demands, requirements and regulations for protection of the environment are both driving forces and challenges for improving the development of control and engineering design. There has always been an ongoing desire to develop and design systems to improve...... performance of products, productivity and efficiency of process operations. Smart use of simulation and modelling IT tools can improve many enterprises ability to compete and survive on the market. European Enterprises developing, designing and manufacturing hydraulic components and hydraulic systems...

  15. [Industry regulation and its relationship to the rapid marketing of medical devices].

    Matsuoka, Atsuko

    2012-01-01

    In the market of medical devices, non-Japanese products hold a large part even in Japan. To overcome this situation, the Japanese government has been announcing policies to encourage the medical devices industry, such as the 5-year strategy for medical innovation (June 6, 2012). The Division of Medical Devices has been contributing to rapid marketing of medical devices by working out the standards for approval review and accreditation of medical devices, guidances on evaluation of medical devices with emerging technology, and test methods for biological safety evaluation of medical devices, as a part of practice in the field of regulatory science. The recent outcomes are 822 standards of accreditation for Class II medical devices, 14 guidances on safety evaluation of medical devices with emerging technology, and the revised test methods for biological safety evaluation (MHLW Notification by Director, OMDE, Yakushokuki-hatsu 0301 No. 20 "Basic Principles of Biological Safety Evaluation Required for Application for Approval to Market Medical Devices").

  16. Organic marketing initiatives and rural development - lessons learned for the organic industry

    Kristensen, Niels Heine; Kujala, Jouni

    2005-01-01

    Kujala J, Kristensen NH, (2005): Organic marketing initiatives and rural development - lessons learned for the organic industry. Article in "Organic farming for a new millennium - status and future challenges". Published by Nordic Association of Agricultural Scientists (NJF). Swedish University...... of Agricultural Sciences Alnarp, Sweden. NJF-Seminar 369, June 15-17, 2005. Electronic version available at www.njf.nu. ISSN 1653-2015...

  17. The effect of market orientation on performance efficiency of the hotel industry

    Bahram Kheiri; Shirin Khosrozadeh; Shima Pezeshki

    2014-01-01

    This research assesses how the value of the customer perspective, market orientation and competitive advantages will affect organizational efficiency in hotel industry. All the two to five stars hotel of Tehran, Hamedan, Mashhad and Mazandaran province were selected as the population of this research via census method, which is a total of 206 hotels. Structural equation modeling was used to test eleven hypotheses. Research findings show that if hoteliers to understand the value of their custo...

  18. IMPROVING MARKETING LOGISTICS MANAGEMENT OF ENTERPRISES OF AGRO-INDUSTRIAL COMPLEX

    Raisa Bilovol; Alina Chaikina

    2016-01-01

    The Purpose of the paper is to prove the need of improving marketing logistics management at enterprises of agro-industrial complex with the use of balanced scorecard method that will allow objectively evaluate its effectiveness. Methodology. The survey is based on the use of general scientific research methods, methods of analysis and synthesis, method of abstraction. Results. Research of state sales of agricultural products in agrarian enterprises helped us to identify and organize the foll...

  19. The Brazilian electric power industry restructuring: an evaluation of the competition through the contestable market theory

    Vinhaes, Elbia; Santana, Edvaldo de

    1999-01-01

    The central issue of debate was the need to align the energy sector's options and organization with changing global patterns of economic and social development, characterized by the increasing role played by the private sector, greater integration in the world economy, and new economic and social priorities such as efficiency, decentralization, deregulation, and a closer attention to environmental issues. The aim of the work is to evaluate the competition in the Brazilian electric power industry through the Contestable Market Theory proposed by Baumol

  20. EXPORT-MARKETING PROBLEMS OF SMES: THE CASE OF LUDHIANA APPARELS AND TEXTILE INDUSTRY

    Vohra, Karan

    2008-01-01

    Although, the benefits derived from exporting in an increasingly globalizes marketplace are enormous, but for many small-sized manufacturing firms, the internationalization path is beset by numerous challenges. This research seeks to investigate the perceived level of importance of export-marketing problems and its importance depending on the exporting experience of the firm. In light of certain gaps involving the dearth of major research in the context of Indian Apparel and Textile Industry,...

  1. Bankruptcy and Product-Market Competition: Evidence from the Airline Industry

    Ciliberto, Federico; Schenone, Carola

    2010-01-01

    We investigate the effects of Chapter 11 bankruptcy filings on product market competition using data from the US airline industry. We find that bankrupt airlines permanently downsize their national route structure, their airport-specific networks, and their route-specific flight frequency and capacity. We also find that bankrupt airlines lower their route-specific prices while under bankruptcy protection, and increase them after emerging. We do not find robust evidence of significant changes ...

  2. The Willingness of Non-Industrial Private Forest Owners to Enter California's Carbon Offset Market.

    Kelly, Erin Clover; Gold, Gregg J; Di Tommaso, Joanna

    2017-11-01

    While non-industrial private forest landowners have a significant amount of forest landholdings in the US, they are underrepresented in the California cap-and-trade market forest offset program. Additional participation could benefit both the market and non-industrial private forest landowners. We developed a mail questionnaire which served as both a survey instrument and outreach tool about the market. Questions covered forest ownership objectives, landowners' future plans for forests, views of climate change, and attitudes and intentions regarding forest carbon offset project development. We sampled from five Northern California counties for a total of 143 usable surveys. Three different groups of landowners were identified based on their management objectives: amenity (including protecting nature and recreation); legacy (passing land to children and/or maintaining a farm or ranch); and income. Landowner objective groups differed on several key variables, particularly related to potential motivations for joining the market, while all landowners expressed concerns about protocol requirements. Regardless of ownership objectives, over half expressed that receiving revenue from their forests would be an important motivator to join, though most were unwilling to satisfy protocol requirements, even after learning of the potential benefits of program participation. Thus, participation appears to be limited by the costly and complex project development process, as well as a lack of landowner awareness. Extending these lessons, we assert that different landowners may approach payment for ecosystem services programs with different needs, awareness, and motivations, which provide important lessons for those who conduct landowner outreach and for PES program designers.

  3. The Willingness of Non-Industrial Private Forest Owners to Enter California's Carbon Offset Market

    Kelly, Erin Clover; Gold, Gregg J.; Di Tommaso, Joanna

    2017-11-01

    While non-industrial private forest landowners have a significant amount of forest landholdings in the US, they are underrepresented in the California cap-and-trade market forest offset program. Additional participation could benefit both the market and non-industrial private forest landowners. We developed a mail questionnaire which served as both a survey instrument and outreach tool about the market. Questions covered forest ownership objectives, landowners' future plans for forests, views of climate change, and attitudes and intentions regarding forest carbon offset project development. We sampled from five Northern California counties for a total of 143 usable surveys. Three different groups of landowners were identified based on their management objectives: amenity (including protecting nature and recreation); legacy (passing land to children and/or maintaining a farm or ranch); and income. Landowner objective groups differed on several key variables, particularly related to potential motivations for joining the market, while all landowners expressed concerns about protocol requirements. Regardless of ownership objectives, over half expressed that receiving revenue from their forests would be an important motivator to join, though most were unwilling to satisfy protocol requirements, even after learning of the potential benefits of program participation. Thus, participation appears to be limited by the costly and complex project development process, as well as a lack of landowner awareness. Extending these lessons, we assert that different landowners may approach payment for ecosystem services programs with different needs, awareness, and motivations, which provide important lessons for those who conduct landowner outreach and for PES program designers.

  4. Market profile and conservation opportunity assessment for large industrial operations in Ontario

    Keyes, C.; Balbaa, I.; Cuthbert, D.; Young, D.

    2006-01-01

    In view of the expected electricity shortages in Ontario, there is an urgent need for not only new supply but also a significant increase in conservation and load shifting efforts. This report presented the results of a study focused on key technology or market areas that presented opportunities for implementation of energy efficient measures. The materials, analytical results, and outcomes of the study could be utilized as a framework for developing future program delivery models. The report provided a comprehensive market analysis for large industrial operations in Ontario. A market profile was presented for the following sectors: mining; pulp and paper; iron and steel; the chemical industry; petroleum refining; motor vehicle, body and parts manufacturing; cement; and food. Opportunities for conservation and demand management were identified. The report also presented an analysis and recommendations for energy conservation demand management and demand response applicable to large industry. Examples of programs in other jurisdictions in Canada as well as the United States were discussed. 34 refs., 7 tabs., 23 figs., 1 appendix.

  5. A Hybrid Model to Evaluate the Effectiveness of Web-based Marketing in Iran's Airline Industry

    saeed safari

    2016-07-01

    Full Text Available The main purpose of this study was to propose a model for assessing the effectiveness of web-based marketing in Iran's airline industry. Thence in the first step after identifying the components of the model on the basis of literature review and opinions of experts in the field of marketing and sales related to airline industry, the final components of the model were extracted .In the second step, the Dematel method has been used to determine the existing relations between criteria. In the following, we utilized the ANP to determine the weight of each criterion with regard to the existing dependency and feedback between criteria as the third step. Finally in the last step of this research three reputable Iranian Companies in the airline industry were ranked by the use of VICTOR method. The results obtained by Dematel method indicated the internal and external communications between criteria of the assessing effectiveness of web-based marketing model. Meanwhile, the results of ANP suggested that “Reliability” was in the first place in terms of weight and importance among all criteria of the model. Result of VICOR showed that Mahan Company had the minimum distance to the ideal level.

  6. Pre-Clinical Medical Students' Exposure to and Attitudes Toward Pharmaceutical Industry Marketing.

    Fein, Eric H; Vermillion, Michelle L; Uijtdehaage, Sebastian H J

    2007-12-01

    Background - Recent studies have examined the exposures and attitudes of physicians and third- and fourth-year medical students toward pharmaceutical industry marketing, but fewer studies have addressed these topics among pre-clinical medical students. Thus, the purpose of this study was to assess pre-clinical students' level of exposure to the pharmaceutical industry and their attitudes toward marketing. Method - First and second-year medical students at UCLA completed a 40-item survey based on previous studies. Results - Over three quarters of pre-clinical students (78.5% or 226 of 288) responded to the survey. Exposure to pharmaceutical industry marketing started very early in medical school. Most second-year students (77%) had received gifts including drug samples after three semesters. Most felt that this would not affect their future prescribing behavior. Conclusions - These findings and findings from related studies, coupled with the students' desire to learn more about the issue, suggest that an early educational intervention addressing this topic may be warranted in American medical schools.

  7. Marketing and the Most Trusted Profession: The Invisible Interactions Between Registered Nurses and Industry.

    Grundy, Quinn; Bero, Lisa A; Malone, Ruth E

    2016-06-07

    The mainstay for addressing conflicts of interest in health care is disclosure of personal financial ties to industry. However, this approach fails to capture the complexity of industry interactions that are built into clinical practice. Further, the policy climate focuses on physicians and traditional pharmaceutical marketing. To describe industry activities targeted at registered nurses. Qualitative, ethnographic study conducted from January 2012 to October 2014. Four acute care hospitals in a western U.S. city. A purposive sample of 72 participants with direct experience with industry, including staff nurses, administrators, and industry and supply chain professionals. Fieldwork, including observations (102 hours), semistructured in-depth interviews (n = 51), focus groups (n = 4), and documents analysis. Nurses' reported financial relationships with industry were similar to those reported by prescribers. However, nurses reported that their most significant interactions with industry occurred in daily practice. The current policy environment rendered these interactions invisible, leaving nurses with little guidance to ensure that the boundary between service and sales remained intact. This study could not determine the frequency or prevalence of nurse-industry interactions. The sample is not representative. Nurse-industry interactions may be common and influential, but they remain invisible in the current policy climate. Although some aspects of these interactions may be beneficial, others may pose financial risks to hospitals or safety risks to patients. Disclosure strategies alone do not provide health professionals with adequate support to manage day-to-day interactions. Management of industry interactions must include guidance for nurses. Agency for Healthcare Research and Quality; Canadian Institutes of Health Research; and University of California, San Francisco.

  8. Industry progress to market a healthful diet to American children and adolescents.

    Kraak, Vivica I; Story, Mary; Wartella, Ellen A; Ginter, Jaya

    2011-09-01

    The IOM released an expert committee report in 2005 that assessed the nature, extent, and influence of food and beverage marketing practices on the diets and health of American children and adolescents. The report concluded that prevailing marketing practices did not support a healthful diet and offered recommendations for diverse stakeholders to promote a healthful diet. The investigators evaluated progress made by food, beverage, and restaurant companies; trade associations; entertainment companies; and the media to achieve the IOM report recommendations over 5 years. A literature review was conducted of electronic databases and relevant government, industry, and media websites between December 1, 2005, and January 31, 2011. Evidence selection was guided by the IOM LEAD principles (i.e., locate, evaluate, and assemble evidence to inform decisions) and five qualitative-research criteria, and it was validated by data and investigator triangulation. The investigators selected and categorized 117 data sources into two evidence tables used to evaluate industry progress (i.e., no, limited, moderate, and extensive). Food and beverage companies made moderate progress; however, limited progress was made by other industry subsectors. Industry stakeholders used integrated marketing communications (IMC) to promote primarily unhealthy products, which threaten children's and adolescents' health and miss opportunities to promote a healthy eating environment. Diverse industry stakeholders have several untapped opportunities to advance progress by promoting IMC to support a healthful diet; substantially strengthening self-regulatory programs; supporting truthful and non-misleading product labeling and health claims; engaging in partnerships; and funding independent evaluations of collective efforts. Copyright © 2011 American Journal of Preventive Medicine. Published by Elsevier Inc. All rights reserved.

  9. A Dynamic Model of the Tragedy of the Commons in Marketing-Intensive Industries

    Dohoon Kim

    2014-01-01

    Full Text Available This study provides a dynamic model and analyzes its process that may plunge the business ecosystem into ToC (the Tragedy of the Commons. When developing the model, we have in mind some industries where the marketing competition to secure a large installed base is intense. The social commerce industry is a representative example of this type of industries, but the scope of this study is not limited to the industry. We first introduce a previous study focusing on the static Nash equilibrium, and then present an extended version of the basic model in a dynamic perspective. According to our analyses on the dynamic equilibria together with their stability, there may be a unique interior equilibrium, but it is highly likely unstable. In addition, possible (near boundary equilibria are also unstable for a wide range of parameter values. We also conduct some numerical experiments and discover cycles as solutions to some particular instances. Since those cycles contain the ToC traps, a policy measure or regulation may need to be employed. Our approach and results will help to figure out a clue to escape from the ToC trap, thereby shedding new light on the sustainable growth of the business ecosystem, which is prone to excessive marketing competition.

  10. Market segmentation and the changing budget hotel industry in urban South Africa

    Market segmentation and the changing budget hotel industry in urban South Africa

    2013-01-01

    Full Text Available Market segmentation is a critical driver of change in the hotel industry, resulting in the appearance of differentiated forms of hotel property developments, including budget hotels. International research on budget hotels is mainly limited to North America and Europe, with some more recent studies on emerging economies. This article examines the role of budget hotels within the wider restructuring of the South African hotel industry following the country’s re-entry into the global tourism economy after its democratic transition. Historically, the South African hotel industry became dominated by one- and two-star budget accommodation as a result of the country’s liquor legislation. With the reconfiguration of the hotel industry after 1990 to target the growing international tourism market, the role of budget hotels changed. This analysis examines the diminished role of budget hotels in South Africa’s hotel economy, the shifting nature of the budget hotel and location patterns of budget hotels from 1990 to the present. It shows that post-1990 budget hotels are mainly concentrated in large cities and secondary centres of South Africa, and that in small towns the former liquor-focused budget hotel has been replaced by other forms of accommodation.

  11. Bosnia and Herzegovina's metalworking industry companies barriers to export to EU market

    Spasojević-Brkić Vesna K.

    2014-01-01

    Full Text Available Export of products and services on EU market can bring great benefits, but also sets requirements to companies which are not easy to meet. Metal processing industry today is the main exporter in Bosnia and Herzegovina (BIH. However value of import significantly exceeds value of the export. Therefore, there is a need to increase export to EU market. The aim of this paper is an empirical examination of the export possibilities to EU market, conducted on a sample of 24 metal complex companies in BIH. Obtained results indicate that adequate marketing strategy is a minor influential factor for export to EU market. Also the research shows that a significant number of companies is not familiar with new approach directives, as well as with procedures for conformity assessment. Most of the surveyed companies have an opinion that there is not enough number of adequate laboratories and institutions for export assistance. Also, the lack of capital for export financing in the companies as export barrier is significant. This topic should be further researched, as it is very important for companies' growth and development in BIH.

  12. The Market of Biopharmaceutical Medicines: A Snapshot of a Diverse Industrial Landscape

    Evelien Moorkens

    2017-06-01

    Full Text Available Background: Biopharmaceutical medicines represent a growing share of the global pharmaceutical market, and with many of these biopharmaceutical products facing loss of exclusivity rights, also biosimilars may now enter the biopharmaceutical market.Objectives: This study aims to identify and document which investment and development strategies are adopted by industrial players in the global biopharmaceutical market.Methods: A descriptive analysis was undertaken of the investment and development strategies of the top 25 pharmaceutical companies according to 2015 worldwide prescription drug sales. Strategies were documented by collecting data on manufacturing plans, development programs, acquisition and collaboration agreements, the portfolio and pipeline of biosimilar, originator and next-generation biopharmaceutical products. Data were extracted from publicly available sources.Results: Various investment and development strategies can be identified in the global biopharmaceutical market: (a development of originator biopharmaceuticals, (b investment in biotechnology, (c development of next-generation biopharmaceuticals, (d development of biosimilars, (e investment in emerging countries, and (f collaboration between companies. In the top 25 pharmaceutical companies almost every company invests in originator biopharmaceuticals and in biotechnology in general, but only half of them develops next-generation biopharmaceuticals. Furthermore, only half of them invest in development of biosimilars. The companies' biosimilar pipeline is mainly focused on development of biosimilar monoclonal antibodies and to some extent on biosimilar insulins. A common strategy is collaboration between companies and investment in emerging countries.Conclusions: A snapshot of investment and development strategies used by industrial players in the global biopharmaceutical market shows that all top 25 pharmaceutical companies are engaged in the biopharmaceutical market and

  13. U.S. Energy Service Company Industry: Market Size and Project Performance from 1990-2008

    Larsen, Peter; Goldman, Charles; Satchwell, Andrew

    2012-08-21

    The U.S. energy service company (ESCO) industry is an example of a private sector business model where energy savings are delivered to customers primarily through the use of performance-based contracts. This study was conceived as a snapshot of the ESCO industry prior to the economic slowdown and the introduction of federal stimulus funding mandated by enactment of the American Recovery and Reinvestment Act of 2009 (ARRA). This study utilizes two parallel analytic approaches to characterize ESCO industry and market trends in the U.S.: (1) a ?top-down? approach involving a survey of individual ESCOs to estimate aggregate industry activity and (2) a ?bottom-up? analysis of a database of ~;;3,250 projects (representing over $8B in project investment) that reports market trends including installed EE retrofit strategies, project installation costs and savings, project payback times, and benefit-cost ratios over time. Despite the onset of a severe economic recession, the U.S. ESCO industry managed to grow at about 7percent per year between 2006 and 2008. ESCO industry revenues were about $4.1 billion in 2008 and ESCOs anticipate accelerated growth through 2011 (25percent per year). We found that 2,484 ESCO projects in our database generated ~;;$4.0 billion ($2009) in net, direct economic benefits to their customers. We estimate that the ESCO project database includes about 20percent of all U.S. ESCO market activity from 1990-2008. Assuming the net benefits per project are comparable for ESCO projects that are not included in the LBNL database, this would suggest that the ESCO industry has generated ~;;$23 billion in net direct economic benefits for customers at projects installed between 1990 and 2008. There is empirical evidence confirming that the industry is evolving by installing more comprehensive and complex measures?including onsite generation and measures to address deferred maintenance?but this evolution has significant implications for customer project

  14. Tobacco industry marketing: an analysis of direct mail coupons and giveaways.

    Brock, Betsy; Schillo, Barbara A; Moilanen, Molly

    2015-09-01

    Despite marketing prohibitions, tobacco company marketing expenditures in the USA have continued to grow with tobacco companies shifting focus towards point-of-sale-marketing and direct marketing to consumers through the mail and on the web. The purpose of this observational study was to investigate the content of direct marketing sent in response to registrations on select industry websites. An analysis of 659 tobacco company direct mail marketing pieces received between July 2011 and June 2012 was conducted. Mailings were coded for type and value of tobacco coupons, type of tobacco products promoted with coupons and number and type of giveaways offered. The most common type of mailing was tobacco coupon distribution; 86.5% of the mailings contained at least one coupon. Mailings with coupons had an average estimated coupon value of $4.17. The total coupon value of each mailing varied by the type of coupon offer and product promoted. The Camel and Marlboro coupon mailings heavily promoted snus, with over half of Camel coupon mailings (60.9%) and nearly half (44.8%) of Marlboro coupon mailings promoting snus alone. In addition, 47.9% of Marlboro coupon mailings and 11.4% of Camel mailings promoted snus alongside cigarettes. Tobacco companies use direct mail marketing to communicate with consumers and provide valuable tobacco coupons. More research is needed to understand the content of these mailings and how they are used by tobacco consumers in order to develop effective policy solutions. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions.

  15. Positioning Industrial Design Education within Higher Education: How to face increasingly challenging market forces?

    André Liem

    2014-05-01

    Full Text Available This paper discusses how Industrial Design Education should be adapted to pressing future challenges of higher education with respect to promoting high quality mentorship and scholarship, as well as being more economically self-sufficient through stronger collaborative engagements with industry. The four (4 following trends will be presented on how prospective design programs are to be developed: (1 Mass-education and rationalisation, (2 Links between education and research, (3 Globalisation and internationalisation, and (4 Collaboration with industry and research commercialisation.Given the challenges of market forces within academia, a consensus within the design education community should be established in order to expose students more to “active learning” and to vice-versa commute from generic to specialist and from abstract to concrete modes of working. Comprehensive and collaborative studio projects should be implemented as platforms, where social, interdisciplinary and inquiry-based learning can be developed in line with selected design themes, processes and methods.

  16. Exploration of Factors Influencing the Customers’ Motivation in Buyer-supplier Relationships on Industrial Markets

    Bernd Markus Zunk

    2015-12-01

    Full Text Available To gain a competitive advantage on industrial markets, suppliers need to understand what motivates their customers to collaborate in long-term buyer-supplier relationships. Therefore, this paper presents (i a literature-based model of a 12-part industrial customers’ motivation profile, and (ii empirical findings from an explorative survey of 118 decision makers in the purchasing departments of firms in the technology sector. The results indicate that, “the optimum value for money”, “the holistic problem-solving capability of the suppliers and their high degree of performance” and “the good assistance in economically hard times in the past, which has led to a feeling of gratefulness” are all of great importance to industrial customers for building and maintaining relationships.

  17. New Product Development in the Pharmaceutical Industry: Evidence from a generic market.

    Yousefi, Nazila; Mehralian, Gholamhossein; Rasekh, Hamid Reza; Yousefi, Mina

    2017-01-01

    In today's competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success rate, high capital requirement, and market uncertainty. This study identifies critical success factors of NPD based on the relevant literatures and expert opinions in Iranian pharmaceutical industry, then prioritizes them using the methodology of multiple criteria decision making (MCDM) through analyzing 50 filled questionnaires structured based on the AHP (Analytical Hierarchy Process) approach. Although the NPD success factors seem the same in both generic and bio-generic pharmaceutical industries, the underlying factors and related sub-factors show the different importance in these two industries. However, this study reveal that, the company capabilities is the most important factor affecting new product development success in both pharmaceutical generic and bio-generic industry. The results of this study contribute to create baseline information for pharmaceutical industry especially Iranian pharmaceutical companies to be more effective in budget allocation on improving NPD success factors so that they can boost the success rate of NPD more effectively.

  18. Review of US ESCO industry market trends: an empirical analysis of project data

    Goldman, C.A.; Hopper, N.C.; Osborn, J.G. [Lawrence Berkeley National Laboratory, Berkeley, CA (United States). Energy Analysis

    2005-02-01

    This comprehensive empirical analysis of US energy service company (ESCO) industry trends and performance employs two parallel analytical approaches: a survey of firms to estimate total industry size, and a database of {approx}1500 ESCO projects, from which we report target markets and typical project characteristics, energy savings and customer economics. We estimate that industry investment for energy-efficiency related services reached US$2 billion in 2000 following a decade of strong growth. ESCO activity is concentrated in states with high economic activity and strong policy support. Typical projects save 150-200 MJ/m{sup 2}/year and are cost-effective with median benefit/cost ratios of 1.6 and 2.1 for institutional and private sector projects. The median simple payback time (SPT) is 7 years among institutional customers; 3 years is typical in the private sector. Reliance on DSM incentives has decreased since 1995. Preliminary evidence suggests that state enabling policies have boosted the industry in medium-sized states. ECSOs have proven resilient in the face of restructuring and will probably shift toward selling 'energy solutions', with energy efficiency part of a package. We conclude that appropriate policy support - both financial and non-financial - can 'jump-start' a viable private-sector energy-efficiency services industry that targets large institutional and commercial/industrial customers. (author)

  19. Review of US ESCO industry market trends: an empirical analysis of project data

    Goldman, Charles A.; Hopper, Nicole C.; Osborn, Julie G.

    2005-01-01

    This comprehensive empirical analysis of US energy service company (ESCO) industry trends and performance employs two parallel analytical approaches: a survey of firms to estimate total industry size, and a database of ∼1500 ESCO projects, from which we report target markets and typical project characteristics, energy savings and customer economics. We estimate that industry investment for energy-efficiency related services reached US$2 billion in 2000 following a decade of strong growth. ESCO activity is concentrated in states with high economic activity and strong policy support. Typical projects save 150-200 MJ/m 2 /year and are cost-effective with median benefit/cost ratios of 1.6 and 2.1 for institutional and private sector projects. The median simple payback time (SPT) is 7 years among institutional customers; 3 years is typical in the private sector. Reliance on DSM incentives has decreased since 1995. Preliminary evidence suggests that state enabling policies have boosted the industry in medium-sized states. ESCOs have proven resilient in the face of restructuring and will probably shift toward selling 'energy solutions', with energy efficiency part of a package. We conclude that appropriate policy support - both financial and non-financial - can 'jump-start' a viable private-sector energy-efficiency services industry that targets large institutional and commercial/industrial customers

  20. Review of US ESCO industry market trends: an empirical analysis of project data

    Goldman, C.A.; Hopper, N.C.; Osborn, J.G.

    2005-01-01

    This comprehensive empirical analysis of US energy service company (ESCO) industry trends and performance employs two parallel analytical approaches: a survey of firms to estimate total industry size, and a database of ∼1500 ESCO projects, from which we report target markets and typical project characteristics, energy savings and customer economics. We estimate that industry investment for energy-efficiency related services reached US$2 billion in 2000 following a decade of strong growth. ESCO activity is concentrated in states with high economic activity and strong policy support. Typical projects save 150-200 MJ/m 2 /year and are cost-effective with median benefit/cost ratios of 1.6 and 2.1 for institutional and private sector projects. The median simple payback time (SPT) is 7 years among institutional customers; 3 years is typical in the private sector. Reliance on DSM incentives has decreased since 1995. Preliminary evidence suggests that state enabling policies have boosted the industry in medium-sized states. ECSOs have proven resilient in the face of restructuring and will probably shift toward selling 'energy solutions', with energy efficiency part of a package. We conclude that appropriate policy support - both financial and non-financial - can 'jump-start' a viable private-sector energy-efficiency services industry that targets large institutional and commercial/industrial customers. (author)

  1. Review of U.S. ESCO industry market trends: An empirical analysis of project data

    Goldman, Charles A.; Hopper, Nicole C.; Osborn, Julie G.; Singer, Terry E.

    2003-03-01

    This article summarizes a comprehensive empirical analysis of U.S. Energy Service Company (ESCO) industry trends and performance. We employ two parallel analytical approaches: a comprehensive survey of firms to estimate total industry size and a database of {approx}1500 ESCO projects, from which we report target markets and typical project characteristics, energy savings and customer economics. We estimate that industry investment for energy-efficiency related services reached US $2 billion in 2000 following a decade of strong growth. ESCO activity is concentrated in states with high economic activity and strong policy support. Typical projects save 150-200 MJ/m2/year and are cost-effective with median benefit/cost ratios of 1.6 and 2.1 for institutional and private sector projects. The median simple payback time is 7 years among institutional customers; 3 years is typical in the private sector. Reliance on DSM incentives has decreased since 1995. Preliminary evidence suggests that state enabling policies have boosted the industry in medium-sized states. ESCOs have proven resilient in the face of restructuring and will probably shift toward selling ''energy solutions,'' with energy efficiency part of a package. We conclude that a private sector energy-efficiency services industry that targets large commercial and industrial customers is viable and self-sustaining with appropriate policy support both financial and non-financial.

  2. Optimizing the structure of financial resources of industrial enterprises in the market economy mechanism

    A. Vlasov

    2015-01-01

    Full Text Available The article deals with the optimization of the structure of financial resources of industrial enterprises in the market economy mechanism. The slowdown of the Russian economy force companies to promote more accurate system financial planning its activities. In modern economic conditions the company's performance is largely dependent on the ability of management to more accurately predict financial flows, as well as more accurately predict the financial and human resources to ensure solvency of the enterprise, thus more competent to form the strategy of development of the organization.Goal / task. The aim of the article the search for the optimal structure of financial resources of industrial enterprises in the market economy mechanism and to develop proposals for the sustainable development of the enterprise. The task of this article is to investigate the structure of financial resources of the enterprise, in a deteriorating economic situation that must be considered in the sustainable development of industrial enterprises.Methodology. In conducting this study the main sources of the original data were the materials of the state statistics, the works of famous economists. The basis of the methodological developments based on comparative methods of analysis.Results. Given the concept of optimizing the structure of financial resources of the industrial enterprises. It shows the influence of external and internal factors affecting the stability of the industrial enterprises. Highlighted the impact of the economic situation on the role of these factors.Conclusions / significance. In the current economic conditions of the state and the new economic realities, it is necessary to focus to industrial enterprises to conduct an effective economic policy, thereby improving the financial stability of the enterprise.

  3. Marketing alcohol to young people: implications for industry regulation and research policy.

    Jackson, M C; Hastings, G; Wheeler, C; Eadie, D; Mackintosh, A M

    2000-12-01

    This paper focuses on the marketing of alcohol to young people in the United Kingdom, but the lessons that emerge have international significance. Alcohol is a global enterprise and recent consolidation means that it is controlled by a decreasing number of expanding multi-nationals. Alcohol companies are able to allocate significant resources to researching consumer preferences, developing new products and promoting them on an international level. Recent years have seen a growth in the value that youth culture attaches to brand labels and symbols and a move away from the healthy-living ethos. The alcohol industry's response to these trends has been to design alcoholic beverages that appeal to young people, using well-informed and precisely targeted marketing strategies. This has led to growing concerns about the implications for public health and a demand for tighter controls to regulate alcohol marketing practices. In the United Kingdom, controls on alcohol are piecemeal and reactive and the current system of voluntary regulation appears ineffective. This paper argues for more research to establish current industry practice and inform the development of a comprehensive regulatory structure and system of monitoring.

  4. The effect of marketing knowledge management on sustainable competitive advantage: Evidence from banking industry

    Fatemeh Rezaee

    2017-11-01

    Full Text Available Nowadays, the importance of achieving sustainable organization with competitive advantage in complex environments has many researchers’ interest. So, in this study, we evaluate different views of MKM and its role to reach SCA within banking industry. This research is relatively the scarce empirical study and adds to its originality. The findings offer valuable insights on the generalizability of MKM in a research setting. In fact, the purpose of this study is to empirically test the effect of the marketing knowledge management (MKM on sustainable competitive advantage (SCA within banking industry of Iran. A valid research instrument was utilized to conduct a survey of 150 top- and middle-level managers from Mellat bank of Iran (MBI. With a response rate of 81.3 percent, 122 questionnaires were returned; the number of valid and usable questionnaires was 101. Using exploratory and confirmatory factor analyses, MKM were classified into organizational strategies, culture and performance of senior manager, information technology (IT, research and development (R & D, internal customer (personnel, and external customer (client. Moreover, MBI’ SCA was classified into three dimensions: market, customer, finance. Structural equation modelling was utilized to test the stated hypotheses and model. Statistical support was found for the hypothesized relationships. Moreover it has been shown that MKM maintained the greatest effect on the market centered SCA, while it had the least influence on the customer centered.

  5. The complexity of electricity markets: the limits of the liberalisation of electric industries

    Finon, Dominique

    2015-12-01

    As electric industries have been liberalised or privatised later than other public utilities, notably in developed countries, this article first recalls that this activity has been during a long time a monopoly hold by a public service, and precisely planned with tariffs regulated by public authorities. Then, the author explains how deregulation is performed for such an industry to allow competition to be introduced at all levels of the electric sector. He describes the operation mode of the wholesale market which is structured in an hourly market due to the non-storable characteristic of electricity, describes retail price formation by pilling up the wholesale price, regulated tariffs of transport and distribution, and a tax aimed at paying the cost of public policies. This price can be compared with the regulated tariff which previously encompassed everything without any dissociation. Finally, he highlights the main defects and drawbacks of this market which do not allow long term investments in base equipment, back up equipment and on low carbon equipment (renewable, nuclear, and others)

  6. The Effects of Internal Marketing on Customer Satisfaction in Chinese Restaurant Industry A Case Study of Haidilao Hot Pot Restaurant

    Lu, Qing

    2013-01-01

    In service industry, many enterprises believe that external marketing is the most effective way to attract customers. However, they ignore that employees are the service providers whose attitudes and behaviors largely determine customers’ perception towards this corporation. Therefore, enterprises, especially in restaurant industry must implement a good internal marketing since it can motivate employees to create greater additional value for customers thus leading to high customer satisfactio...

  7. Encouraging Women Entrepreneurship to Join the Global Market (Case study on Fashion Industry in West Java

    Heriyanni Mashithoh

    2016-08-01

    Full Text Available The integration of global market has opened today for the foreign products to entry any countries and has threatened the future of women entrepreneurs. Women entrepreneurs have to compete with foreign businessmen who have superiority in terms of funds, technology, infrastructure, market information and government support. Indonesia is one of developing country who encourages the development of rural areas. Women entrepreneurship in rural areas indicated will increase the local economy, creating employment opportunities, and decreasing the poverty currently. One province in Indonesia that successfully promotes the fashion industries to local and international tourist is West Java. This study aims to analyze the effect of network development strategy toward the women entrepreneurs’ satisfaction. Hypothesis were tested by multivariate statistics- Partial Least Square. The population is owners or managers of SMEs in fashion or garment industries. Stratified random sampling is occupied to get 78 women entrepreneurs in West Java. This study shows that network strategy is significantly influenced the women entrepreneurs’ satisfaction Proactive entrepreneur is proved to positively strengthen the impact of network strategy on the women entrepreneurs’ satisfaction. This result becomes a guide for SMEs, especially in fashion or garment industry to support the tourism of West Java.

  8. Entrepreneurial developments and small scale industry contribution to Nigerian national development- A marketing interface

    Ayozie Daniel Ogechukwu

    2011-01-01

    Full Text Available : In both developed and developing countries, the government is turning to small and medium scale industries and entrepreneurs, as a means of economic development and a veritable means of solving problems. It is a seedbed of innovations, inventions and employment. Entrepreneurship is as old as Nigeria and had contributed to the growth of the economy. Presently in Nigeria, SMEs assist in promoting the growth of the country’s economy, hence all the levels of government at different times havepolicies which promote the growth and sustenance of SMEs. This paper identifies the orientation of SME’s and entrepreneurial trends in Nigeria, tackles the operational definition and scopes, and describes the role of the Nigerian government as a participant, regulator and facilitator, both legally and politically in the growth of SMEs and entrepreneurship. It identifies the marketing problems of SMEs and entrepreneurships in Nigeria, the provision and enactment of beneficial and supportive laws, the provision of infrastructural facilities, constant man-power and development, direct financial assistance to SMEs and the establishment of finance institutions to support SMEs. It identifies the roles of SMEs in Nigeria’s development and growth. It discusses the entrepreneurial thoughts, problems and advance practical marketing solution. It concludes by clearly specifying the role of marketing to the survival of SMEsand entrepreneurship in Nigeria, and relevant recommendations. For SMEs to survive marketing practice and principles must be given prominence.

  9. An investigation on marketing mix efforts on brand equity: An empirical investigation in mobile phone industry

    Maryam Safaei

    2012-08-01

    Full Text Available In this paper, we present an empirical study to investigate the effects of different marketing efforts on brand equity in mobile industry. The proposed study of this paper distributes a questionnaire consists of 26 questions including loyalty, quality perception, awareness, exclusiveness, word of mouth advertisement, brand name image, advertisement, price, distribution and guarantee. A sample 428 people are selected in a city of Tehran/Iran and they are asked to reply questions on Likert based. The results show that there is a positive and meaningful relationship between marketing mix efforts and brand equity. In other words, more advertisements could help better market exposure, which means customers will have more awareness on market characteristics. Among all mixed efforts, guarantee influences more on brand equity, which means consumers care more on product services than other features. Finally, among different characteristics of brand equity, product exclusiveness plays an important role. In other words, people are interested in having exclusive product, which is different from others.

  10. Certifying Industrial Energy Efficiency Performance: AligningManagement, Measurement, and Practice to Create Market Value

    McKane, Aimee; Scheihing, Paul; Williams, Robert

    2007-07-01

    More than fifteen years after the launch of programs in theU.K. and U.S., industry still offers one of the largest opportunities forenergy savings worldwide. The International Energy Agency (IEA) estimatesthe savings potential from cost-optimization of industrial motor-drivensystems alone at 7 percent of global electricity use. The U.S. Departmentof Energy (USDOE) Industrial Technologies Program estimates 7 percentsavings potential in total US industrial energy use through theapplication of proven best practice. Simple paybacks for these types ofprojects are frequently two years or less. The technology required toachieve these savings is widely available; the technical skills requiredto identify energy saving opportunities are known and transferable.Although programs like USDOE's Best Practices have been highlysuccessful, most plants, as supported by 2002 MECS data, remain eitherunaware or unmotivated to improve their energy efficiency--as evidencedby the 98 percent of US industrial facilities reporting to MECS say thatthey lack a full-time energy manager. With the renewed interest in energyefficiency worldwide and the emergence of carbon trading and newfinancial instruments such as white certificates1, there is a need tointroduce greater transparency into the way that industrial facilitiesidentify, develop, and document energy efficiency projects. Historically,industrial energy efficiency projects have been developed by plantengineers, frequently with assistance from consultants and/or supplierswith highly specialized technical skills. Under this scenario,implementation of energy efficiency improvements is dependent onindividuals. These individuals typically include "champions" within anindustrial facility or corporation, working in cooperation withconsultants or suppliers who have substantial knowledge based on years ofexperience. This approach is not easily understood by others without thisspecialized technical knowledge, penetrates the market fairly slowly

  11. Market Ordering as a Device for Market-Making: The Case of the Emerging Students' Recruitment Industry

    Komljenovic, Janja

    2017-01-01

    This paper focuses on market-making in the higher education sector and particularly on the role of the market ordering processes. The entry point to examine relations between market ordering and market-making is a private company called ICEF GmbH from Germany. ICEF is engaged in selling particular kinds of education services, delivered by…

  12. Market trends in the U.S. ESCO industry: Results from the NAESCO database project; TOPICAL

    Goldman, Charles A.; Osborn, Julie G.; Hopper, Nicole C.; Singer, Terry E.

    2002-01-01

    The U.S. Energy Services Company (ESCO) industry is often cited as the most successful model for the private sector delivery of energy-efficiency services. This study documents actual performance of the ESCO industry in order to provide policymakers and investors with objective information and customers with a resource for benchmarking proposed projects relative to industry performance. We have assembled a database of nearly 1500 case studies of energy-efficiency projects-the most comprehensive data set of the U.S. ESCO industry available. These projects include$2.55B of work completed by 51 ESCOs and span much of the history of this industry. We estimate that the ESCO industry completed$1.8-2.1B of projects in 2000. The industry has grown rapidly over the last decade with revenues increasing at a 24% annualized rate. We summarize and compare project characteristics and costs and analyze energy savings, including the relationship between predicted and actual savings. ESCOs typically invested about$2.30/ft(sup 2) per project in various energy efficiency improvements, although there is large variation in project costs within and across market segments. We find that lighting-only projects report median electricity savings of 47% of targeted equipment consumption; the median for lighting- and -non-lighting projects is 23% of the total electric bill baseline. We examine project economics, including project net benefits, benefit/cost ratio and simple payback time. Median simple payback time is seven years for institutional sector projects and three years in the private sector. We estimate direct economic benefits of$1.62 billion for the 1080 projects in our database with both cost and savings data. The median benefit/cost ratio is 2.1 for 309 private sector projects and 1.6 for 771 institutional sector projects. We discuss the role of policies and programs adopted by state/federal legislatures and agencies that have played an important role in stimulating ESCO activity

  13. Market trends in the U.S. ESCO industry: Results from the NAESCO database project

    Goldman, Charles A.; Osborn, Julie G.; Hopper, Nicole C.; Singer, Terry E.

    2002-05-01

    The U.S. Energy Services Company (ESCO) industry is often cited as the most successful model for the private sector delivery of energy-efficiency services. This study documents actual performance of the ESCO industry in order to provide policymakers and investors with objective information and customers with a resource for benchmarking proposed projects relative to industry performance. We have assembled a database of nearly 1500 case studies of energy-efficiency projects-the most comprehensive data set of the U.S. ESCO industry available. These projects include $2.55B of work completed by 51 ESCOs and span much of the history of this industry. We estimate that the ESCO industry completed $1.8-2.1B of projects in 2000. The industry has grown rapidly over the last decade with revenues increasing at a 24% annualized rate. We summarize and compare project characteristics and costs and analyze energy savings, including the relationship between predicted and actual savings. ESCOs typically invested about $2.30/ft{sup 2} per project in various energy efficiency improvements, although there is large variation in project costs within and across market segments. We find that lighting-only projects report median electricity savings of 47% of targeted equipment consumption; the median for lighting-&-non-lighting projects is 23% of the total electric bill baseline. We examine project economics, including project net benefits, benefit/cost ratio and simple payback time. Median simple payback time is seven years for institutional sector projects and three years in the private sector. We estimate direct economic benefits of $1.62 billion for the 1080 projects in our database with both cost and savings data. The median benefit/cost ratio is 2.1 for 309 private sector projects and 1.6 for 771 institutional sector projects. We discuss the role of policies and programs adopted by state/federal legislatures and agencies that have played an important role in stimulating ESCO activity

  14. Impacts of construction markets on firm performance and behaviors in the secondary woodworking industry, 2010-2013

    Matthew S. Bumgardner; Urs Buehlmann; Albert T. Schuler; Karen M. Koenig

    2014-01-01

    Despite the severe downturn in the housing market that began in 2007, construction-related uses collectively remain the largest source of demand for appearance-grade hardwood lumber in the United States. Therefore, industry practitioners and researchers alike maintain an interest in housing and construction trends. This study investigated market conditions from the...

  15. From commodity to customer value : the transition from a production-oriented to a market-oriented European dairy industry

    Everwand, W.C.; Ingenbleek, P.T.M.; Backus, G.B.C.

    2007-01-01

    The European food industry has been regulated for a long time. Since the 1960s, the European market has been protected from imports by relatively high taxes. Companies in Europe therefore never had to fear real competition from outside the Union in their domestic markets. This changed, when, due to

  16. 76 FR 81965 - Remanufactured Goods: An Overview of the U.S. and Global Industries, Markets, and Trade...

    2011-12-29

    ... the U.S. and Global Industries, Markets, and Trade; Submission of Questionnaire for OMB Review AGENCY..., Markets, and Trade, instituted under the authority of section 332(g) of the Tariff Act of 1930 (19 U.S.C... leader Alan Treat ( [email protected] or (202) 205-3426) or deputy project leader Jeremy Wise ( jeremy...

  17. Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry

    Zinn, Marian; Johansson, Helen

    2015-01-01

    Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. Mobile devices are playing an incre...

  18. INVESTIGATING ``MARKETING ORIENTATION `` INFLUENCES ON ACHIEVING COMPETITIVE ADVANTAGE –WITHIN JORDANIAN MOBILE TELECOMMUNICATION INDUSTRY (BEHAVIOURAL- ATTITUDINAL PERSPECTIVE)

    Ashour, Mohammed

    2011-01-01

    Several previous studies emphasised the importance of marketing orientation in achieving firms` competitive position, and many efforts have been focused on investigating Marketing Orientation-organizational performance relationship. However, the majority of previous researches have been conducted in Western cultures and within industrial contexts. This research is an attempt to achieve a comprehensive understanding of the adopted levels of Marketing Orientation (MO) for each mobile telecommun...

  19. The impact of the Arab Spring on the hydrocarbon industry and on oil markets

    Perrin, Francis

    2011-01-01

    The author discusses direct and indirect, actual and potential, short term and medium term consequences on oil industries, sector and markets of tensions, disorders and conflicts which occurred in Arab countries during the so-called Arab Spring. He first addresses the impact on oil price in relationship with the situation of production is some of the concerned countries. If oil prices have then been increasing with a peak in April, they decreased thereafter because of perspectives of a world economic downturn. He evokes the possible consequences of the return of Libyan crude oils on international markets, and discusses the implications of a higher political risk in Northern African and Middle-Eastern countries. He finally questions the possible emergence of new oil and gas policies elaborated by authorities in these countries

  20. Energy saving industrial products in Italy (marketing research, conservation program planning)

    Agostini, M.; Clo' , A.; Goldoni, G. (Bologna Univ. (Italy))

    1989-09-01

    This article gathers the essential results of research, carried out by Nomisma for ENEA (Italian Commission for Nuclear and Alternative Energy Sources) about the market and industry structure of 7 different products for energy saving, i.e. high performance boilers, cogeneration plants, thermal insulation, organic residual combustors, heat pumps, heat recovery equipment and measuring and control instruments. The singling out of the operating firms and the collection of numerous, even if incomplete, economic and technical data, permit a first evaluation of the trend of the Italian energy saving market during the period 1983-87. This will be a useful tool in order to appraise the efficiency of past policies and direct future ones.

  1. Aggregate industrial energy consumer response to wholesale prices in the restructured Texas electricity market

    Zarnikau, Jay; Hallett, Ian

    2008-01-01

    The aggregate response of consumers to wholesale price signals is very limited in the restructured Electric Reliability Council of Texas (ERCOT) market. An overall average own-price elasticity of demand of - 0.000008 for industrial energy consumers served at transmission voltage is estimated using a Symmetric Generalized McFadden cost function model. To date, ERCOT has sought to promote demand response to price signals without reliance on 'stand alone' demand response programs, but with a market structure that is designed to facilitate economic demand response. This very limited responsiveness to wholesale price signals may prove problematic in light of policy decisions to pursue an 'energy only' resource adequacy mechanism for ERCOT. (author)

  2. Selling in a Dying Business: An Analysis of Trends During a Period of Major Market Transition in the Funeral Industry.

    Beard, Virginia R; Burger, William C

    2017-01-01

    As a result of recent economic changes in the United States and cultural changes among the population, the funeral industry has experienced a "legitimation crisis." The objective of this research is to examine new advertising and marketing strategies engaged in by professionals in the funeral industry to respond to market and cultural changes that have affected both the funeral industry at large and the role of the funeral director as a participant in this industry. A meta-analysis of articles from issues of the industry trade journal American Funeral Director for the years 2008 through 2015 was conducted. Two major themes emerged from the data. First, that funeral home owners should respond to market changes by using their assets for diverse reasons and second that forms of community engagement can create feelings of goodwill that will increase usage and loyalty from families. Within each of these major themes, a variety of subthemes emerged from the data.

  3. [Understand the tobacco industry's strategy for recruiting teens: Lessons from a 1973 marketing document].

    Dautzenberg, B

    2018-06-01

    For years, the tobacco industry has organized the inoculation of tobacco addiction to adolescents. The analysis of a 1973 RJReynols ® document identified ten physical and psychological factors in order to increase the number of young users for a brand of cigarettes. These young people are classified into three groups: pre-smokers, learners and smokers. The taste for pre-smokers and learners and nicotine for smokers are main physical parameters. The industry clearly knows that tobacco is mainly consumed because of nicotine addiction, so it is necessary to make adolescents addict. It is interesting to note that cigarette pack was in 1973 a positive factor to attract young smokers, whereas now with the arrival of the neutral packaging, the tobacco industry declares that packaging has no influence to attract teenagers ! Of the psychological factors, the only negative factor is the self-image of the smoker. The tobacco industry already recognized in 1973 that smokers were unhappy about smoking. For learners, self-image and the experience of adults are most important factor, which is why the industry strives to create a positive image and convey message that smoking initiation is a ritual to become adult. According to the tobacco industry, stress and alleviation of boredom are also important points in turning pre-smokers into learners and learners into smokers. This article aims to provide practical tools for understanding industry initiatives targeting adolescents. The attached tool can be used by the teens or adults involved to understand the optimization of teenagers tobacco marketing. Copyright © 2018 Elsevier Masson SAS. All rights reserved.

  4. Globalised Markets and Localised Needs. Relocating Design Competence in a New Industrial Context

    Morelli, Nicola

    2006-01-01

    Globalisation implies several phenomena, such as the expansion of markets and the relocation of production. However the success of global production is linked to business companies’ capability to generate local and individualized solutions. In order to put together global production and local...... solutions, industries have to develop a new capability to mobilize local networks of actors and enable final customers to play an active role in the production of the final solution. This implies a radical change in the social role of business companies and, from the designer’s perspective, a genetic change...

  5. A "Democratization" of Markets? Online Consumer Reviews in the Restaurant Industry

    Kevin Mellet

    2014-05-01

    Full Text Available This article examines the promise of market democratization conveyed by consumer rating and review websites in the restaurant industry. Based on interviews with website administrators and data from the main French platforms, we show that review websites contribute to the democratization of restaurant criticism, which first started in the 1970s, both by including a greater variety of restaurants in the reviews, and by broadening participation, opening restaurant reviewing to all. However, this twofold democratic ambition conflicts with the need to produce fair and helpful recommendations, leading review websites to seek compromises between these two dimensions.

  6. A study on different factors influencing customer satisfaction on industrial market

    Alireza Shirani

    2014-01-01

    Full Text Available Customer satisfaction plays essential role on the success of industrial products such as milk in todays’ marketing planning. In this paper, we present a conceptual model to measure the relative impact of various factors on customer satisfaction. The proposed study of this paper designs a questionnaire and distributes it among managers of a dairy producer named Pegah in city of Esfahan, Iran. Using Pearson correlation ratio as well as stepwise regression technique, the study has found positive and meaningful relationship between customer satisfaction and price, quality of product, distribution and compatibility with customer expectation. In addition, the study detects a negative and meaningful relationship between conflict and customer satisfaction.

  7. [Aiming for the adolescent market: internet and video games, the new strategies of the tobacco industry].

    Barrientos-Gutiérrez, Tonatiuh; Barrientos-Gutiérrez, Inti; Reynales-Shigematsu, Luz Myriam; Thrasher, James F; Lazcano-Ponce, Eduardo

    2012-06-01

    Exposure to tobacco advertisement is associated with smoking initiation among the youth, its elimination is a key objective to effectively curb the tobacco epidemic. Historically, the tobacco industry has pioneered the use of new communication technologies to keep and expand their market. Nowadays, Internet and video games have transcended the entertainment sphere, becoming significant media for massive communication and providing new opportunities for advertisement. The present essay reviews the existing literature on tobacco presence in the Internet and video games to define research and policy tasks required to develop effective means for tobacco advertisement regulation and control.

  8. Long-term contract auctions and market power in regulated power industries

    Soledad Arellano, M.; Serra, Pablo

    2010-01-01

    A number of countries with oligopolistic power industries have used marginal cost pricing to set the price of energy for small customers. This course of action, however, does not necessarily ensure an efficient outcome when competition is imperfect. The purpose of this paper is to study how the auction of long-term contracts could reduce market power. We do so in a two-firm, two-technology, linear-cost, static model where demand is summarized by a price inelastic load curve. In this context we show that the larger the proportion of total demand auctioned in advance, the lower are both the contract and the average spot price of energy.

  9. Strategi Pemasaran Mebel Kayu Sentra Industri Kecil Pondok Bambu, Jakarta Timur (Wood Furniture Marketing Strategy on Pondok Bambu Small Industry Centre, East Jakarta

    Yulius Hero

    2011-01-01

    Full Text Available Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Furniture is one of wood products to fulfill the household needs, especially for household furnishing. Wood product which is used for furniture tends to decrease because of the substitution products, i.e.: plastic, rattan, bamboo, glass, and metal. To continue their effort, small industries in Indonesia face hard problems and challanges. To solve the hard problems and challenges, then a new marketing strategy through the study on marketing strategy of small wood-furniture industry is needed. This research objectives are to know several factors which have relation toward marketing of woodfurniture and compile alternative small industrial marketing strategy of wood-furniture. Research conducts in Small Industry Centre, Pondok Bambu, East Jakarta from June to July 2008. Some tools are used in this research, such as: questionaire, calculator, camera, and stationery. The method of data collection is purposive sampling with total amount of responden is 30 people-small industry owners. Data analysis uses regression and SWOT method (Strength, Weaknesses. Opportunities, Threath. Result of the research for the regression equation of wood-furniture marketing Y= 9,001 - 0,6798 X1 - 1,4834 X2 - 1,4834 X3 + 0,4818 X4 with value R2 is equal to 51.3%. Linearity test model indicates that F Calculated is 6.57 in significat level α = 1%. Factors that influence wood-furniture marketing of sale volume are variation of product, wood-furniture price, distribution system and promotion. The relation between sale volume with variable of product variation, wood-furniture price, and distribution system is significant with negative direction. It means that smaller product variation, lower wood-furniture price, and more efficient distribution system; will effect to higher sale volume. Whereas the relation between sale volume with variable of promotion is not significant with positive direction. It

  10. Business management practices in the power industry: Decision making in a market economy

    Brown, J.H. [Fieldstone Private Capital Group, New York, NY (United States); Rosel, V. [Fieldstone Private Capital Group, Prague (Czechoslovakia)

    1995-12-01

    Management of a free market power industry, or managing the transition from a planned economy to a free market one, is driven by a fundamental economic premise - it is unrealistic (and economically unsound) to try to shelter end users (manufacturers or otherwise) from the true cost of energy: (i) energy prices are a function of fuel inputs (ii) fuel inputs are world priced (iii) end users must pay prices based on true costs Trying to counter any of these dictates will cause economic inefficiencies and misallocations. Managers of energy production in a free market economy must therefore learn to acquire data, and learn to extrapolate. As information is never complete, or perfect, managers must learn to consider contingencies, alternatives and options. In a free market economy, the decision to build a power facility is not controlled simply by the recognition of a perceived need for more power in an area. Because survival in a free market economy requires making a profit, as part for the decision process managers must: (i) talk to their customers to determine power needs into the future (ii) talk to their input suppliers, and arrange contracts (iii) make sure that there is a spread between cost and revenue As stated this is a simple recipe, but is difficult in practice. To perform any forecasting, managers must acquire control over cost, so as to have a base from which to judge the continued profitability or potential profitability, of any current activity or future ventures. It should be noted that planning for the future is difficult at any time but even more so when moving through an era where in the entire economy is undergoing systemic changes. Historic customer base, and historic supply arrangements, may not mean much. Therefore, managers must keep acquiring information, and updating forecasts.

  11. Market potential for solar thermal energy supply systems in the United States industrial and commercial sectors: 1990--2030

    1991-12-01

    This report revises and extends previous work sponsored by the US DOE on the potential industrial market in the United States for solar thermal energy systems and presents a new analysis of the commercial sector market potential. Current and future industrial process heat demand and commercial water heating, space heating and space cooling end-use demands are estimated. The PC Industrial Model (PCIM) and the commercial modules of the Building Energy End-Use Model (BEEM) used by the DOE's Energy Information Administration (EIA) to support the recent National Energy Strategy (NES) analysis are used to forecast industrial and commercial end-use energy demand respectively. Energy demand is disaggregated by US Census region to account for geographic variation in solar insolation and regional variation in cost of alternative natural gas-fired energy sources. The industrial sector analysis also disaggregates demand by heat medium and temperature range to facilitate process end-use matching with appropriate solar thermal energy supply technologies. The commercial sector analysis disaggregates energy demand by three end uses: water heating, space heating, and space cooling. Generic conceptual designs are created for both industrial and commercial applications. Levelized energy costs (LEC) are calculated for industrial sector applications employing low temperature flat plate collectors for process water preheat; parabolic troughs for intermediate temperature process steam and direct heat industrial application; and parabolic dish technologies for high temperature, direct heat industrial applications. LEC are calculated for commercial sector applications employing parabolic trough technologies for low temperature water and space heating. Cost comparisons are made with natural gas-fired sources for both the industrial market and the commercial market assuming fuel price escalation consistent with NES reference case scenarios for industrial and commercial sector gas markets

  12. Assessing changes in the U.S. hardwood sawmill industry with a focus on markets and distribution

    Omar Espinoza; Urs Buehlmann; Matthew Bumgardner; Bob. Smith

    2011-01-01

    The U.S. hardwood sawmilling industry has experienced significant changes over the past decade. A slowing housing industry, competition from imported products, higher transportation costs, and high stumpage prices have changed the business of manufacturing and marketing hardwood lumber. Also, hardwood lumber buyers are changing their business practices by shortening...

  13. The downstream industry compared to market; L'aval face au marche. Quelques elements de contexte

    Chevallier, B.

    2010-02-15

    J.L. Schilansky introduces here the difficult question of the downstream industry compared to market in recalling the recent structural changes (behaviour of customers, behaviour of the USA- and China-governments), the increase of the European and French regulations, the climatic change and the conjectural impact of the crisis on the refining industry. (O.M.)

  14. Plunkett's E-Commerce & Internet Business Almanac 2012 E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companies

    Plunkett, Jack W

    2012-01-01

    Market research guide to the e-commerce and Internet business-a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends analysis, globalization, trade, statistical tables and an industry glossary. Includes our profiles of nearly 450 top e-commerce and internet industry firms, featuring addresses, phone numbers and executive names.

  15. Fortalecimiento de la Red de Mujeres Rurales mediante la producción, procesamiento y comercialización de granos básicos Strengthening the Network of Rural Women through the production, processing and marketing of basic grains

    Alejandra Bonilla Leiva

    2012-11-01

    Full Text Available El presente proyecto ha logrado incrementar la producción de granos básicos, su industrialización y comercializaciónparateneralternativasalimentarias y nutritivas, de modo que se fortalezca la soberanía alimentaria de las zonas rurales de Costa Rica. El impacto en lo local se expresa en el for talecimiento de los ingresos familiares de las personas involucradas en el proyecto, el incremento de la producción de granos, la industrialización producto de la transferencia de tecnología, el mejoramiento en la dieta y la generación de empleo para las mujeres, tanto en la producción de granos en el campo como en el manejo poscosecha y el procesamiento para la elaboración de productos empacados para el mercado. La generación de capacidades en las asociadas a la Red de Mujeres Rurales y el fortalecimiento de esta son logros del compromiso de las mujeres y el apoyo constante del proyecto. Por otra parte,se generó un producto a base de frijol y arroz con un alto valor nutritivo, que se ha vendido en ferias y algunos pequeños locales comerciales, y que se podrá distribuir en escuelas, centros infantiles y abastecedores locales. El impacto regional se da en la introducción del producto, cuyo principal consumidor meta es la población infantil y juvenil, ya que se busca mejorar sus hábitos alimenticios; posteriormente, se pretende extender al mercado nacional.This project was able to increase grain production, industrialization and marketing, to have food and nutrition alternatives to strengthen the food security of rural areas. The local impact is expressed in strengthening family income of the people involved in the project, the increase in grain production, industrialization technology transfer, diet improvement and employment generation for women, both in grain production in the field and in food processing. Capacity building in women associated to Rural Women’s Network was possible because of women’s commitment and the continued

  16. The marketing potential of corporate social responsibility activities: the case of the alcohol industry in Latin America and the Caribbean.

    Pantani, Daniela; Peltzer, Raquel; Cremonte, Mariana; Robaina, Katherine; Babor, Thomas; Pinsky, Ilana

    2017-01-01

    The aims were to: (1) identify, monitor and analyse the Corporate Social Responsibility (CSR) practices of the alcohol industry in Latin America and the Caribbean (LAC) and (2) examine whether the alcohol industry is using these actions to market their products and brands. Nine health experts from Argentina, Brazil and Uruguay conducted a content analysis of 218 CSR activities using a standardized protocol. A content rating procedure was used to evaluate the marketing potential of CSR activities as well as their probable population reach and effectiveness. The LEAD procedure (longitudinal, expert and all data) was applied to verify the accuracy of industry-reported descriptions. A total of 55.8% of the actions were found to have a marketing potential, based on evidence that they are likely to promote brands and products. Actions with marketing potential were more likely to reach a larger audience than actions classified with no marketing potential. Most actions did not fit into any category recommended by the World Health Organization; 50% of the actions involving classroom and college education for young people were found to have marketing potential; 62.3% were classified as meeting the definition of risk management CSR. Alcohol industry Corporate Social Responsibility activities in Latin America and the Caribbean appear to have a strategic marketing role beyond their stated philanthropic and public health purpose. © 2016 Society for the Study of Addiction.

  17. IS THE WEBSITE MARKETING STRATEGY CORRELATED WITH THE COMPANIES OUTCOMES? EVIDENCE FROM ROMANIAN IT INDUSTRY

    Constantinescu-Dobra Anca

    2012-07-01

    Full Text Available With a constant yearly growth of more than 20% over the last five years and adding up to10% of the GDP, the Romanian Information Technology (IT sector has an important potential for development. Emphasizing on websites marketing in this sector could enhance more profitability. Even though this tool is considered to be much depersonalized, the users like getting a sense of the company behind the website. Having a wide range of information facilitates this understanding. In a very competitive environment, the IT managers have to realize that the overall site is what represents their organization to users. Prospectors look at product pages and read the site content when they are evaluating an organization as a possible vendor, business partner, employer, investment opportunity. Therefore, websites marketing is one of aspects that need to be constantly reevaluated in an ever-changing word of communication. Given this facts, the present study identifies the extent to which the most valuable IT Romanian companies practice webpage’s marketing. Specifically, we examine the content, in-time communication tools, navigability and style of the websites in correlation with their outcome and size. Moreover, the paper analyzes the differences between websites characteristics of Romanian IT SMEs and large companies from top 100, according to their turnover. The specific objectives in order to investigate the websites marketing of Romanian IT companies are: -To evaluate the websites marketing policies of the software developer, hardware and IT distributors; -To analyze in depth the Romanian IT companies websites performance in correlation with their profit, turnover and number of employees; -To assess the differences between websites policy of SMEs and large companies from Romanian IT industry; This study is exploratory and consists in a qualitative assessment of websites from top100 software, hardware and IT distributor companies. The sample consists of

  18. The Evolving Market Structure of the U.S. Residential Solar PV Installation Industry, 2000-2016

    OShaughnessy, Eric J [National Renewable Energy Laboratory (NREL), Golden, CO (United States)

    2018-02-22

    Market structure refers to the number of firms and the distribution of market shares among firms within an industry. In The Evolving Market Structure of the U.S. Residential Solar PV Installation Industry, 2000-2016, we examine market structure in the context of residential solar PV. We find that over 8,000 companies have installed at least one residential PV system, with about 2,900 companies active in 2016. The majority of residential PV installers are relatively small companies, with about half of installers installing fewer than five systems. At the same time, a subset of high-volume installers accumulated market share, especially beginning around 2010 with the emergence of alternative customer financing options.

  19. Does tobacco industry marketing of 'light' cigarettes give smokers a rationale for postponing quitting?

    Gilpin, Elizabeth A; Emery, Sherry; White, Martha M; Pierce, John P

    2002-01-01

    The objective of this analysis was to examine further whether tobacco industry marketing using the labels light and ultra-light is perceived by smokers as a health claim. Smokers might view low tar/nicotine brands of cigarettes as a means to reduce the harm to their health from smoking and postpone quitting. Data were from smokers responding to a large, population-based survey of Californians' smoking behavior, conducted in 1996 (8,582 current smokers). Sixty percent of smokers thought the labels light and ultra-light referred to low tar/nicotine cigarettes, or otherwise implied a health claim. This percentage was higher for smokers of low tar/nicotine brands. Among smokers of regular brands, the more highly addicted, those who were trying unsuccessfully to quit, those who had cut consumption or thought about it, and those with health concerns were more likely to have considered switching. While some of these characteristics also were associated with smokers of low tar/nicotine brands, the associations were not as numerous or as strong. We conclude that some smokers appear to view low tar/nicotine brands as one short-term strategy to reduce the harm to their health from smoking without quitting. By implying reduced tar or nicotine exposure, tobacco industry marketing using the labels light and ultra-light is misleading smokers. The use of such labels should be regulated.

  20. OVERVIEW OF THE INDUSTRIAL MARKET IN ROMANIA. IMPLICATIONS FROM THE ORGANIZATIONAL CONSUMER PERSPECTIVE

    Constantin SASU

    2016-06-01

    Full Text Available Nowadays research in consumer behaviour has become really useful in understanding consumer needs regarding the use of products or services. Despite the tremendous work carried out in the field of consumer behaviour, few studies have concentrated on the organizational consumers as main buyers in the market. In this regard, considering the economic sectors of Romania, the main purpose of the article consists in characterizing the national industrial buyers taking into consideration the organizational consumer approach. Using an empirical study based on the macroeconomic indicators published by the Romanian National Institute of Statistics, we aimed to identify the components of the organizational market in Romania. In this regard, we selected several statistical indicators specific for the agriculture sector which can help us understand the behaviour of the organizations from this area considering the buying perspective. The results obtained demonstrate that although there are many macroeconomic indicators in the agriculture sector (43 few of them (19 provide significant information regarding the industrial buying behaviour among Romanian firms from this area.