Slovinské národní divadlo v Lublani

OpenAIRE

Semela, Ladislav

2010-01-01

Řešením nové scény Slovinského Národního Divadla v Lublani sleduji i motto projektu „TACE“ (Theatre Architecture in Central Europe), tedy hledání formy a typu objektu pro "Nové Divadlo 21. století“. V rámci Workshopu konaného v březnu 2009 v Lublani, vznikly různé směry řešení včetně utopistických. Konfrontuji tedy tři témata: 1/ konvenční kukátkovou koncepci pro činohru „Národního Divadla“, 2/ nekonvenční řešení „Nového Divadla pro 21. století“ a 3/ urbanistický koncept dané lokality, tzv. „...

Výzkum diváka Strašnického divadla

OpenAIRE

Humlová, Jana

2012-01-01

This bachelor thesis focuses on marketing applied by theatres. Firstly there is a definition of marketing in general and then the thesis focuses on differences in marketing applied by cultural organizations, especially by theatres. Then it shows diverse types of theatres. Afterwards the thesis becomes less theoretical and gets more concrete and it explains the term marketing mix on example of Strašnice theatre. The practical part is represented by a marketing research. The purpose of the rese...

Marketingová komunikace divadla Kalich k muzikálu Mauglí

OpenAIRE

Michalovský, Jakub

2014-01-01

The Bachelor thesis deals with marketing communications of the Kalich theatre using social networks and Facebook applications used in order to improve marketing communications. The theoretical part defines the concepts of marketing, marketing mix, marketing communication and marketing communication on Facebook. The practical part specifically discusses the theatre's marketing communications in practice. The aim o the thesis is to bring the possibility of a new way of making communication for ...

Návrh on-line komunikační strategie divadla Činoherní klub

OpenAIRE

Šojdelová, Eva

2012-01-01

The theme of the diploma thesis is called "On-line Communications Strategy Plan for the Cinoherni klub theatre". The theoretical part of the thesis deals mainly with internet marketing and communications strategies in a business. A method called Search Engine Marketing (SEM) is described in details in this part. The thesis deals also with some possibilities of how to effectively use internet advertising to drive traffic to company's websites. In the practical part of the thesis a specific int...

Online marketing kulturního sektoru. Návrh online marketingové strategie vybraného divadla

OpenAIRE

Havlíčková, Olga

2013-01-01

The aim of this master's thesis is to examine the options and advantages of using online marketing by cultural organisations, especially theatres. The introductory part of this thesis explains essential terms related to online marketing and specifics of internet media. It also gives an overview of internet marketing tools, which can be effectively used in communication of cultural organizations. A second part of the thesis is focused on developing online marketing strategy for the Divadlo v Ř...

Vývoj znečištění vnitřních prostor barokního divadla v Českém Krumlově chemickými látkami

Czech Academy of Sciences Publication Activity Database

Kohoutek, J.; Holoubek, I.; Klánová, J.; Zachař, P.; Tříska, Jan

17 /37/, č. 4 (2005), s. 4-10 ISSN 1211-0337 Institutional research plan: CEZ:AV0Z60870520 Keywords : pollution, baroque theatre, inner space Subject RIV: DN - Health Impact of the Environment Quality