WorldWideScience

Sample records for communication design fashion

  1. Marketing communication through fashion blog

    OpenAIRE

    Drozdová, Natália

    2017-01-01

    The bachelor thesis studies the usage of fashion blogs in the marketing communication. It brings the view of the fact how fashion blogs are perceived by their readers and how readers are influenced by fashion blogs. The theoretical part of the thesis describes marketing communication, communication process, communication mix and online marketing. It is followed by characteristics of blogs and social networks. The practical part is dealt with the description of how my own fashion blog works an...

  2. Fashion films as a new communication format to build fashion brands

    OpenAIRE

    Díaz-Soloaga, P. (Paloma)

    2016-01-01

    The consolidation of collaborative video platforms such as YouTube and Vimeo in recent years has significantly changed the way fashion brands communicate with their audiences. Fashion films have emerged as a new and revolutionary tool adopted by luxury brands at the start of the XXI Century to construct their brands. A sample of 62 fashion films from 2006 to 2016 was analyzed in order to describe fashion film’s anatomy and its main characteristics that constitute an especial type of branded c...

  3. Fashion Research at Design Schools

    DEFF Research Database (Denmark)

    Skjold, Else

    2008-01-01

    as a continuation of the way teaching in fashion design and research on fashion is perceived in the various cases. This of course implements the fact that there are very diverse perceptions on what fashion research is.  A main discussion therefore concerns current methodological diversities in fashion research......The report “Fashion Research at Design Schools” (2008), which was commissioned by Institute for Fashion and Textiles at Designskolen Kolding,  appoints the potentials and challenges in relation to the ongoing academization of design schools, with a specific focus on fashion research. The key...... research question is: “What kind of fashion design education is Designskolen Kolding aiming to offer in the future, what kind of skills will the students need in their future work place, the fashion industry, and can research work as a potential in this process?”   The study is based on qualitative...

  4. Design Enriches Life,Life Breeds Fashion

    Directory of Open Access Journals (Sweden)

    Yun Gong

    2016-11-01

    Full Text Available As society advances and technology changes,fashion design has developed from the initial few exclusive to public demand, and fashion category also covers all walks of life, extends to every area from a single demand to industrialization. Fashion design development, has become an indispensable part of people's lives. Fashion satisfies public demand, reflecting the public interest towards, and designer correctly grasp of fashion and taste of popular motivated the design of continuous innovation to creating new business value, cultural values of the social value of fashion. A precise definition to fashion is hard, cause too broad as it relates to areas, such as products, clothing, entertainment, advertising, decoration, home, fashion is reach into every aspect of our lives. Fashion derived from life elements, convergence elements of era and innovation into your life all over again, this cycle forward and updated, fully embodies the understanding of art and life. Design enriches life, life gave birth to fashion.

  5. WEARABLE TECHNOLOGY: FASHION DESIGNERS BRINGS TOGETHER FASHION WITH SCIENCE

    Directory of Open Access Journals (Sweden)

    Gozde Yetmen

    2017-04-01

    Full Text Available In this paper, from the designers, engineers, scientists and technicians are working multidisciplinary and developed in process of time; electronic textiles, smart textiles, nano technology, 3D printed textiles and coded couture. As a result today generated "Wearable Technology". Designer creates contemporary fashion design products and concepts will be examined in this paper. Since the mid-twentieth century, to today’s XXI Century, living an important technological development for the future of fashion is to ensure the creation of high tech fabrics with functional textile fibers. 21st Century avant-garde fashion designers: Hussein Chalayan, Ryan Genz & Francesca Rosella and Anouk Wipprecht are working on the future garment design and determine a new visions that the texture of the emerging trends and technologies in the area of fashion. They realized that the importance of innovation in their collections. For this reason, textile engineers and scientists are working together and investigating various technologies to develop a variety of innovative fabrics or garments.

  6. Design Enriches Life,Life Breeds Fashion

    OpenAIRE

    Yun Gong

    2016-01-01

    As society advances and technology changes,fashion design has developed from the initial few exclusive to public demand, and fashion category also covers all walks of life, extends to every area from a single demand to industrialization. Fashion design development, has become an indispensable part of people's lives. Fashion satisfies public demand, reflecting the public interest towards, and designer correctly grasp of fashion and taste of popular motivated the design of continuous innovation...

  7. Fashion Research at Design Schools

    DEFF Research Database (Denmark)

    Skjold, Else

    2008-01-01

    on fashion education and fashion research, that are “taken for granted” in the institutional culture of each case. Because of the diversity between the cases, a cultural-oriented comparison has been made, where every case is perceived as idiographically unique (Thyge Winther-Jensen 2004). Descriptions......The report “Fashion Research at Design Schools” (2008), which was commissioned by Institute for Fashion and Textiles at Designskolen Kolding,  appoints the potentials and challenges in relation to the ongoing academization of design schools, with a specific focus on fashion research. The key...... research question is: “What kind of fashion design education is Designskolen Kolding aiming to offer in the future, what kind of skills will the students need in their future work place, the fashion industry, and can research work as a potential in this process?”   The study is based on qualitative...

  8. Fashion Research at Design Schools

    DEFF Research Database (Denmark)

    Skjold, Else

    2008-01-01

    The report “Fashion Research at Design Schools” (2008), which was commissioned by Institute for Fashion and Textiles at Designskolen Kolding,  appoints the potentials and challenges in relation to the ongoing academization of design schools, with a specific focus on fashion research. The key......, interactionistic interviews (Järvinen and Mik-Meyer, 2005) with key persons from the respective research- and fashion departments from eight selected design schools in Holland, England and USA. The analysis of each case is inspired by Edgar E. Schein’s levels of culture (Schein 1994), that aims to pinpoint both...

  9. ETHICAL FASHION CONCEPT AND DESIGNERS

    Directory of Open Access Journals (Sweden)

    Pinar GOKLUBERK OZLU

    2015-01-01

    Full Text Available Some problems like rapidly developing industrialization, irregular population growth, environmental pollution and to feel the impact of global warming as seriously, has been giving significant damage to the earth. People has realized that, after polluting to clean is harder than polluting of the measures to be taken before. And again people showed the sensitivity to the environment through different reactions and sanctions, took measures and created the new concepts about the enviroment. "Ethical Fashion" concept was created by the conscious and responsible individuals in the last two decades. However, that are being implemented as a concept is noticeable. Textile and fashion industry cover "Ethical Fashion"; ecological product, working conditions, fair trade and sustainable product are all in that concept. "Ethical Fashion" appeared and developed especially in United Kingdom, the USA and the other European countries. Nowadays, we may see a lot of textile and fashion designers, fabric and clothing collections, fairs and some specific courses at the universities about "Ethical Fashion". In this research contains "Ethical Fashion" concept, it's development processes and fashion designers who is working for this concept at the present time, also the main target is in this research, semtinizing "Ethical Fashion" concept.

  10. Competency Based Assessment in Fashion Design

    Science.gov (United States)

    Russanti, Irma; Nurlaela, Lutfiyah; Basuki, Ismet; Munoto

    2018-04-01

    Professional certification is a form of stipulation on certain competency standards provided by one professional organization to the performance of a person through assessment. For that an assessment needs to be standardized so that there exists a general standardized scale to measure competence. In the professional certification of fashion design department, an instrument of competency based assessment is essential to be developed. The purpose of this review is to know the application of competency based assessment in the field of fashion design. The literature reviews were found by journal searching with keywords competency based assessment and fashion design in Google scholar, of which was gotten over 20 journals from 2006 to 2016. Afterwards, the search of the free-downloaded e-books in libgen was conducted under competency based assessment and fashion design, which is then found some related references. The obtained literatures were used to review the definition, approach, and implementation of competency based assessment in the field of fashion design. Results show that it is important to develop an assessment sheet in the field of fashion design covering garment, apparel and embroidery sectors by patterning the criteria of performers along with the qualifications.

  11. Fashion showcases design: perceptions of the showcase in the brazilian popular market

    Science.gov (United States)

    Pinto, S. S. D.; Cunha, J.; Quental, J.; Buhamra, C.

    2017-10-01

    The present work aims to present the showcase, its relation with the building, with fashion and with the observer. The importance of this exhibition space extends from the aesthetic and communication functions to be part of a wide textile and clothing chain. This role integrates the whole cycle of creation, textiles, clothing and fashion accessories. For this article we used bibliographical references of design and fashion, as well as methodologies of photographic and ethnographic documentation, with application of focus groups. From the focus groups were identified descriptors related to emotional design. Such descriptors point to the emotions arising from memories, tastes and attitudes. These factors can lead to decisions and assist the wider knowledge of the target audience.

  12. Design Innovation and Fashion Cycles.

    OpenAIRE

    Pesendorfer, Wolfgang

    1995-01-01

    A model of fashion cycles is developed in which fashion is used as a signalling device in a "dating-game". We assume that there is a designer (monopolist) who can create new designs at a positive fixed cost and zero marginal cost. Designs are durable commodities. We show the existence of equilibria of the following form: Every T periods a new design is innovated. Over time the price of the design falls and it spreads to more and more agents. Once sufficiently many agents own the design it is ...

  13. Fashion sketch design by interactive genetic algorithms

    Science.gov (United States)

    Mok, P. Y.; Wang, X. X.; Xu, J.; Kwok, Y. L.

    2012-11-01

    Computer aided design is vitally important for the modern industry, particularly for the creative industry. Fashion industry faced intensive challenges to shorten the product development process. In this paper, a methodology is proposed for sketch design based on interactive genetic algorithms. The sketch design system consists of a sketch design model, a database and a multi-stage sketch design engine. First, a sketch design model is developed based on the knowledge of fashion design to describe fashion product characteristics by using parameters. Second, a database is built based on the proposed sketch design model to define general style elements. Third, a multi-stage sketch design engine is used to construct the design. Moreover, an interactive genetic algorithm (IGA) is used to accelerate the sketch design process. The experimental results have demonstrated that the proposed method is effective in helping laypersons achieve satisfied fashion design sketches.

  14. The fashion blog as genre

    DEFF Research Database (Denmark)

    Engholm, Ida; Hansen-Hansen, Erik

    2013-01-01

    Fashion as a phenomenon cannot be understood indepen- dently of the visual images and designed presentations that convey the content and forms of fashion. With the breakthrough of the digital media in the 2000s we were introduced to new ways of communicating and staging fashion where the blog...... in particular has established a new media culture for the distribution and exchange of potential fashion-based self-presentation forms and resulted in new design strategies. In this article, the fashion blog is presented as a specific genre that is charac- terised by remediating existing genre forms and combin......- ing them into new formats, where amateur bricolage approaches are combined with the reproduction of fam- iliar features from the established fashion media. The article presents four types of fashion blogs, each represent- ing a specific design strategy for presenting and interact- ing with fashion...

  15. Fashion design solutions for environmentally conscious consumers

    Science.gov (United States)

    Wagner, M.; Chen, Y.; Curteza, A.; Thomassey, S.; Perwuelz, A.; Zeng, X.

    2017-10-01

    This paper intends to give an overview of the design solutions in fashion for environmentally conscious consumers, presenting green and ethical practices in contemporary clothing design. The results introduce the concept of slow fashion and discuss available fashion design solutions, giving most prominent examples of sustainable products and brands, these contain one or more design features. By this, the discussion extracts the main contemporary ideas. The presented examples of current offers are all envisioning less impact on the environment and society. Sustainable design solutions use more environmentally friendly materials such as organic cotton, incorporate circular design or design for recycling, e.g., replacing button closures with alternative closing possibilities or leather labels with printed versions, or ensure long product life through durability, among other methods. There are differing designs due to creators’ individuality. This overview can be beneficial for the future development of new solutions for more environmentally friendly fashion.

  16. Design variables and constraints in fashion store design processes

    DEFF Research Database (Denmark)

    Haug, Anders; Borch Münster, Mia

    2015-01-01

    is to identify the most important store design variables, organise these variables into categories, understand the design constraints between categories, and determine the most influential stakeholders. Design/methodology/approach: – Based on a discussion of existing literature, the paper defines a framework...... into categories, provides an understanding of constraints between categories of variables, and identifies the most influential stakeholders. The paper demonstrates that the fashion store design task can be understood through a system perspective, implying that the store design task becomes a matter of defining......Purpose: – Several frameworks of retail store environment variables exist, but as shown by this paper, they are not particularly well-suited for supporting fashion store design processes. Thus, in order to provide an improved understanding of fashion store design, the purpose of this paper...

  17. VIOLENCE IN MARKETING COMMUNICATION EFFORTS OF FASHION BRANDS: SHOCKVERTISING

    OpenAIRE

    BAYAZIT, Zeynep; PANAYIRCI, Uğur Cevdet

    2016-01-01

    Contemporary social and technological changes inevitably affect consumer behaviour. Today’s customer is savvy, have no time and hard to persuade. This new relationship between customers and brands has a deeper impact on competitive industries such as fashion. Fashion brands are eager to adopt shocking themes for their marketing communication efforts in order to emotionally affect and challenge consumers. Aim of this study is to study with a critical perspective the advertisement efforts of fa...

  18. Making Designs on Fashion: Producing Contemporary Indian Aesthetics

    OpenAIRE

    Varma, Meher

    2015-01-01

    This dissertation is about the making of the Indian fashion designer and highlights how the birth of the industry has fashioned new subjects and subjectivities. It traces constitutive shifts and tensions in the fashion industry over the last three decades, including the rise of bridal wear or couture, the appropriation of craft and resistances to it, and the return of ready-to-wear production via e-commerce. I argue that the professional identity of the fashion designer was crafted in opposit...

  19. IT4Fashion 2016

    CERN Document Server

    Bandinelli, Romeo

    2017-01-01

    This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. The contents are based on presentations delivered at IT4Fashion 2016, the 6th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2016. This conference series represents a targeted response to the growing need for research that reports and debates supply chain business models and technologies applied to the fashion industry, with the aim of increasing knowledge in the area of product lifecycle management and supply chain management in that industry.

  20. Pre-Employment Laboratory Education. Clothing/Fashion Design Guidebook.

    Science.gov (United States)

    Texas Tech Univ., Lubbock. Home Economics Instructional Materials Center.

    This guidebook is designed for use in teaching students enrolled in preemployment laboratory education (PELE) clothing/fashion design programs. The first of two major sections includes an overview for teachers on planning, conducting, and evaluating a PELE clothing/fashion design program. Specific topics discussed in section 1 include (1)…

  1. Ergonomics, design universal and fashion.

    Science.gov (United States)

    Martins, S B; Martins, L B

    2012-01-01

    People who lie beyond the "standard" model of users often come up against barriers when using fashion products, especially clothing, the design of which ought to give special attention to comfort, security and well-being. The principles of universal design seek to extend the design process for products manufactured in bulk so as to include people who, because of their personal characteristics or physical conditions, are at an extreme end of some dimension of performance, whether this is to do with sight, hearing, reach or manipulation. Ergonomics, a discipline anchored on scientific data, regards human beings as the central focus of its operations and, consequently, offers various forms of support to applying universal design in product development. In this context, this paper sets out a reflection on applying the seven principles of universal design to fashion products and clothing with a view to targeting such principles as recommendations that will guide the early stages of developing these products, and establish strategies for market expansion, thereby increasing the volume of production and reducing prices.

  2. A Fashion for Phones

    Institute of Scientific and Technical Information of China (English)

    MINHHOANG

    2004-01-01

    In a bold move intended to reinvigorate growth in the global mobile phone market, Siemens Mobile last year created Xelibri. This new handset range of radically different shapes and wearable designs has been positioned in the market as a fashion accessory rather than as a communications tool. Both the phones and the accompanying advertising campaign are treating Xelibri as a fashion brand, with handsets being sold in department stores and fashion outlets as well as specialist handset retailers. Two months after the launch in Europe, Xelibri made their Asian debut in Hong Kong,Singapore and China in June 2003.

  3. Gerald McCann: The Rediscovery of a Fashion Designer

    OpenAIRE

    Almond, K; Riches, C

    2018-01-01

    The research for this article was initiated by the discovery of the archive of international fashion designer, Gerald McCann, hidden in a garage in Fleetwood, Lancashire, UK. The contents of the archive revealed a treasure trove of press cuttings photographs, fashion drawings and interviews as well as designs and costings from a once well-known designer, whose significance to the global fashion industry is sparsely documented and largely forgotten. This article reveals the history of the desi...

  4. Making Fashion Sustainable : The Role of Designers

    NARCIS (Netherlands)

    van der Velden, N.M.

    2016-01-01

    The dissertation ‘Making Fashion Sustainable – The Role of Designers’ describes the PhD research of Natascha M. van der Velden on the envisioned role designers could take responsibility for in the transition towards a more sustainable fashion industry.
    The current worldwide textile and apparel

  5. Retail and Fashion – A Happy Marriage? The Making of a Fashion Industry Research Design

    Directory of Open Access Journals (Sweden)

    Cecilia Fredriksson

    2011-04-01

    Full Text Available Fashion and retail ought to be a happy marriage. Yet several entrepreneurs in the field of fashion speak of a climate that is difficult to penetrate because of economic and cultural factors. For example, the chain store concept is an expression of the specific and current fashion situation in Sweden: democratic fashion that is cheap and accessible. At the same time, customers now demand personal, unique and ethical fashions. However, there are few possibilities in this climate for low cost development in progressive Swedish design. This article addresses the questions of how special trade conditions are reflected in the relationship between fashion and retail, and how different interests and values are expressed in the culture of Swedish fashion. To gain a deeper understanding of diverse working conditions and strategies, this article analyzes the culture of the Swedish fashion business as a narrative of different social and cultural processes. A conclusion drawn is that a cultural perspective on the oppositions between different practices and logics in the fashion business may contribute to mapping and managing these oppositions.

  6. State Skill Standards: Fashion, Textiles and Design

    Science.gov (United States)

    Campbell, Rene Crepaldi; Gaudy, Glenna; Green-Jobe, Victoria; Hatch, Susan; Moen, Julianne; Sheldon, Shannon; Smith, Loree; Chessell, Karen

    2008-01-01

    The mission of Fashion, Textiles and Design Education is to prepare students for family and community life and careers in the fashion industry by creating opportunities to develop the knowledge, skills, attitudes and behaviors needed to: (1) Examine skills needed to effectively manage clothing decisions; (2) Evaluate the use, care and production…

  7. Fashion as a Marketing Tool and Its Communication Aspect in Developing Markets

    Directory of Open Access Journals (Sweden)

    Fatma Engin Alpat

    2014-03-01

    Full Text Available In this article the idenfication of a fashion product, its variability and the analyses of fashion as an industrial design will be discussed within the framework of fashion product marketing. The process of product creation is closely related to the economic, sociological and psychological factors considered, hence, sociologists and trend setters are working together because the concept of fashion product should be viewed as a determiner of status and power of a certain community. Each group within the community should be defined within a certain status and therefore each status corresponds to a relevant fashion concept. The survival of the fashion designers within the industrial sector could only be plausable if fashion is firstly analyzed conceptually and then applied separately to each group of the community.

  8. Interactive Smart Fashion Using User-Oriented Visible Light Communication: The Case of Modular Strapped Cuffs and Zipper Slider Types

    Directory of Open Access Journals (Sweden)

    Jai-Eun Kim

    2017-01-01

    Full Text Available Because LEDs offer flexible expressions such as brightness, color control, and various patterns, they are popularly used in multidevice interactions. Moreover, LEDs have excellent physical characteristics. However, existing LED light-based wearable interactions are designed for interest and attention. So, LED can be used in fashion as it can give new look to our style and at the same time also as an interaction device. Therefore, in this paper, we present the design guideline for regulating the technical implementation, design strategies, and directions of interactive LED devices. The technology and design concepts are demonstrated through a case study (analysis of an existing LED light-based wearable interaction. We also design a scenario-based iterative collaborative design process model. Finally, we develop a smart fashion of modular strapped cuffs and zipper slider types that can be attached and detached according to the user’s preference as the interactive smart fashion using user-oriented visible light communication, ultimately pursuing a visual-MIMO (Multiple-Input Multiple-Output product through stepwise strategy.

  9. Creativity in Fashion Design Students

    Science.gov (United States)

    Robinson, Joyce Robin

    2011-01-01

    The purpose of this study was to examine relationships among environmental influences, changes in domain specific knowledge, and changes in tolerance of ambiguity as well as changes in creativity of individuals majoring in fashion design at four-year universities. This study was based on the confluence theoretical approach which holds that…

  10. Fashioning Identity

    DEFF Research Database (Denmark)

    Mackinney-Valentin, Maria

    We dress to communicate who we are, or who we would like others to think we are, telling seductive fashion narratives through our adornment. Yet, today, fashion has been democratized through high-low collaborations, social media and real-time fashion mediation, complicating the basic dynamic...... of identity displays, and creating tension between personal statements and social performances. Fashioning Identity explores how this tension is performed through fashion production and consumption,by examining a diverse series of case studies - from ninety-year old fashion icons to the paradoxical rebellion...... by readdressing Fred Davis' seminal concept of 'identity ambivalence' in Fashion, Culture and Identity (1992), Mackinney-Valentin argues that we are in an epoch of 'status ambivalence', in which fashioning one's own identity has become increasingly complicated....

  11. Technical Skill, Industry Knowledge and Experience, and Interpersonal Skill Competencies for Fashion Design Careers: A Comparison of Perspectives between Fashion Industry Professionals and Fashion Educators

    Science.gov (United States)

    Yang, Eunyoung

    2010-01-01

    In updating fashion and apparel related design programs, many educators are striving to address the perspective of the fashion industry to obtain the career-specific skill and knowledge requirements sought by employers when hiring college or university graduates. Identifying such competencies from the view of fashion industry professionals as well…

  12. The impact of Sustainable Fashion on the Marketing Communication of Czech fashion Brands

    OpenAIRE

    Havrdová, Karolína

    2017-01-01

    The bachelor thesis deals with the principles of sustainable fashion and related marketing techniques, to which fashion brands often resort. This issue is explored by the author in the context of the Czech fashion scene, using in-depth interviews with representatives of Czech fashion brands. The topic is first introduced from a theoretical point of view, where the term "sustainable fashion" is explained to the reader and he gets more familiar with the individual lifecycle phases of a fashion ...

  13. Creativity in fashion design in Slovakia: the case study of Bratislava region

    OpenAIRE

    Rudolf Pástor; Jana Parízková

    2013-01-01

    This paper is focused on creativity in the fashion design in Slovakia. The fashion design in Bratislava region was selected as one of the creative industry for our research. The aim of the paper is to analyze creativity and innovation activities between Slovak fashion designers. In the paper will be presented results from research carried out between Slovak fashion designers located in Bratislava region. The empirical work that provides the basis for this case study used a case study approach...

  14. A challenge for higher education: Wearable technology for fashion design departments

    Directory of Open Access Journals (Sweden)

    Elif Buğra Kuzu Demir

    2016-04-01

    Full Text Available As the technology is integrated into different disciplines, we witness how powerful it can be. Rather than standing in isolation, technology changes the nature of the field it arrives in. Wearable technologies in fashion design education is a good example for this. Wearable technology defined as lightweight, easy portable and wearable smart devices that have sensors and computing capabilities. The structure of wearable technologies has brought a new trend to fashion design area. Fashion design, as known to be a very dynamic application area, has already accepted the issue and started using the most powerful examples of wearable technologies already. However, although the stages are using wearable technologies, the schools that graduate fashion designers of the future are far beyond the capacity of the stages. It is therefore; this paper brings suggestions for the integration of technology into fashion design departments in Turkey and while doing this it tries to be country specific.

  15. A slow fashion design model for bluejeans using house of quality approach

    Science.gov (United States)

    Nergis, B.; Candan, C.; Sarısaltık, S.; Seneloglu, N.; Bozuk, R.; Amzayev, K.

    2017-10-01

    The purpose of this study was to develop a slow fashion design model using the house of quality model (HOQ) to provide fashion designers a tool to improve the overall sustainability of denim jeans for Y generation consumers in Turkish market. In doing so, a survey was conducted to collect data on the design & performance expectations as well as the perception of slow fashion in design process of denim jeans of the targeted consumer group. The results showed that Y generation in the market gave the most importance to the sustainable production techniques when identifying slow fashion.

  16. The Effectiveness of Using Interactive Multimedia in Improving the Concept of Fashion Design and Its Application in The Making of Digital Fashion Design

    Science.gov (United States)

    Wiana, W.

    2018-02-01

    This research is related to the effort to design a more representative learning system to improve the learning result of digital fashion design, through the development of interactive multimedia based on motion graphic. This research is aimed to know the effect of interactive multimedia application based on motion graphic to increase the mastery of the concept and skill of the students to making fashion designing in digital format. The research method used is quasi experiment with research design of Non-equivalent Control Group Design. The lectures are conducted in two different classes, namely class A as the Experimental Class and class B as the Control Class. From the calculation result after interpreted using Normalize Gain, there is an increase of higher learning result in student with interactive learning based on motion graphic, compared with student achievement on conventional learning. In this research, interactive multimedia learning based on motion graphic is effective toward the improvement of student learning in concept mastering indicator and on the aspect of making fashion design in digital format.

  17. Fashion as a Marketing Tool and Its Communication Aspect in Developing Markets

    OpenAIRE

    Fatma Engin Alpat; Yusuf Ziya Aksu

    2014-01-01

    In this article the idenfication of a fashion product, its variability and the analyses of fashion as an industrial design will be discussed within the framework of fashion product marketing. The process of product creation is closely related to the economic, sociological and psychological factors considered, hence, sociologists and trend setters are working together because the concept of fashion product should be viewed as a determiner of status and power of a certain community. Each group ...

  18. Management of Constraint Generators in Fashion Store Design Processes

    DEFF Research Database (Denmark)

    Borch Münster, Mia; Haug, Anders

    2017-01-01

    of the literature and eight case studies of fashion store design projects. Findings: The paper shows that the influence of the constraint generators decreases during the design process except for supplier-generated constraints, which increase in the final stages of the design process. The paper argues...... is on fashion store design, the findings may, to some degree, be applicable to other types of store design projects. Practical implications: The understandings provided by this paper may help designers to deal proactively with constraints, reducing the use of resources to alter design proposals. Originality......Purpose: Retail design concepts are complex designs meeting functional and aesthetic demands from various constraint generators. However, the literature on this topic is sparse and offers only little support for store designers to deal with such challenges. To address this issue, the purpose...

  19. Characterization of Fashion Themes Using Fuzzy Techniques for Designing New Human Centered Products

    Directory of Open Access Journals (Sweden)

    Y. Zhu

    2010-10-01

    Full Text Available Fabric selection plays an important role in fashion garment design. Designers often use both physical and normalized linguistic criteria for fabric selection. Perception and preference of consumers in their specific sociocultural context, expressed by fashion themes or emotional linguistic criteria, affect greatly new fashion product design. Modeling the relationship between linguistic design criteria and fashion themes of a brand image perceived by consumers becomes thus significant. For setting up this model, we first use fuzzy relations and correlation techniques to select the most relevant linguistic design criteria of fabric hand for each specific fashion theme. The selected criteria can then effectively reduce the complexity of the model and interpret consumer perception of fabrics. Finally, we use a weighted aggregation operator to predict the similarity degree between any new product and fashion themes. Compared with other models, the proposed method is more robust and easier to be interpreted with real data collected for design of senior T-shirt fabrics.

  20. Fashion designers on the Czech market

    OpenAIRE

    Hinková, Barbora

    2014-01-01

    This Master's Thesis deals with the Czech fashion scene. Development of fashion is outlined in the introduction. It should help to understand the whole market. The work deals with marketing of fashion brands and focuses primarily on marketing Czech fashion brands offering fashions for women. Czech fashion scene is analyzed in detail and pointed out the weaknesses that need to be improved. In connection with the findings outlined here is a solution that should help Czech fashion scene.

  1. Teaching for Creativity through Fashion Design

    Science.gov (United States)

    MacDonald, Nora M.; Bigelow, Susan

    2010-01-01

    In today's high technology, globally interdependent world, we must educate students to achieve to their highest capacity. The goal of this middle school fashion design project was to develop a classroom environment that promoted teaching for creativity. We examined the following questions. What was the students' perception of their (a)…

  2. Application Design Of Interactive Multimedia Development Based Motion Graphic On Making Fashion Design Learning In Digital Format

    OpenAIRE

    Winwin Wiana

    2017-01-01

    This study is a research and development aimed at developing multimedia interactive learning based animation as an effort to improve student learning motivation in learning Fashion Design Technology apart from this study also aims to design a learning program courses Fashion Design Technology with a focus on optimizing the use of interactive media in learning process. From this study showed 1 A preliminary study found that the problems faced by students when studying Fashion Design Technology...

  3. Fashion Design as a Means to Recognize and Build Communities-in-Place

    Directory of Open Access Journals (Sweden)

    Dilys Williams

    Full Text Available This article explores how fashion design—an activity that fundamentally weaves together the practices, skills, and materials associated with clothing the body—can begin to weave together people in places. I reflect on collaborative encounters emerging from participatory design practice to consider how fashion-related activity might recognize and inspire deeper relational connections between people, and between people and their environment. I explore the role of the designer as host: one capable of creating conditions that lead to interactive movement among people and dialogue that expresses and explores intent. The designer as host activities of the action research project described here—I Stood Up in Chrisp Street—demonstrate fashion design’s capacity to inform not only localized sustainability practices, but also Fashion and Design for Sustainability research, education, and business practice. Keywords: Designer as host, Inside-out, Outside-in, Meaning-making, Matter-making, Cultures of resilience

  4. Interactive Multimedia-Based Animation: A Study of Effectiveness on Fashion Design Technology Learning

    Science.gov (United States)

    Wiana, W.

    2018-01-01

    The learning process is believed will reach optimal results if facilitated by diversity of learning’s device from aspects of the approach, method, media or it’s evaluation system, in individually, groups, or as well as classical. One of the learning’s Device can be developed in an attempt to improve the results of the study is Computer Based Learning (CBL). CBL was developed aim to help students to understand the concepts of the learning material which presented interactively by the system and able to provide information and learning process better. This research is closely related to efforts to improve the quality of Fashion design in digital format learning, with specific targets to generate interactive multimedia-based animation as effective media and learning resources for fashion design learning. Applications that are generated may be an option for delivering learning material as well as to engender interest in learning as well as understanding with students against the subject matter so that it can improve the learning achievements of students. The instruments used to collect data is a test sheet of mastering the concept which developed on the basis of indicators understanding the concept of fashion design, the material elements and principles of fashion design as well as application on making fashion design. As for the skills test is done through test performance to making fashion design in digital format. The results of testing against the mastery of concepts and skills of fashion designing in digital formatted shows that experimental group obtained significantly higher qualifications compared to the control group. That means that the use of interactive multimedia-based animation, effective to increased mastery of concepts and skills on making fashion design in digital format.

  5. An investigation into creative design methodologies for textiles and fashion

    Science.gov (United States)

    Gault, Alison

    2017-10-01

    Understanding market intelligence, trends, influences and personal approaches are essential tools for design students to develop their ideas in textiles and fashion. Identifying different personal approaches including, visual, process-led or concept by employing creative methodologies are key to developing a brief. A series of ideas or themes start to emerge and through the design process serve to underpin and inform an entire collection. These investigations ensure that the design collections are able to produce a diverse range of outcomes. Following key structures and coherent stages in the design process creates authentic collections in textiles and fashion. A range of undergraduate students presented their design portfolios (180) and the methodologies employed were mapped against success at module level, industry response and graduate employment.

  6. ROMANIAN FOLKLORE MOTIFS IN FASHION DESIGN

    Directory of Open Access Journals (Sweden)

    MOCENCO Alexandra

    2014-05-01

    Full Text Available The traditional Romanian costume such as the entire popular art (architecture, woodcarvins, pottery etc. was born and lasted in our country since ancient times. Closely related to human existence, the traditional costume reflected over the years as reflected nowadays, the mentality and artistic conception of the people. Today the traditional Romanian costume became an inspiration source to the wholesale fashion production industry designers, both Romanian and international. Although the contemporary designers are working in accordance with a vision, using a wide area of styles, methods and current technology, they usually return to traditional techniques and ethnic folklore motifs, which converts and resize them, integrating them in their contemporary space. Adrian Oianu is a very appreciated Romanian designer who launched two collections inspired by his native’s country traditional costumes: “Suflecata pan’ la brau” (“Turned up ‘til the belt” and “Bucurie” (“Joy”. Dorin Negrau had as inspiration for his “Lost” collection the traditional costume from the Bihor region. Yves Saint Laurent had a collection inspired by the Romanian traditional flax blouses called “La blouse roumaine”. The paper presents the traditional Romanian values throw fashion collections. The research activity will create innovative concepts to support the garment industry in order to develop their own brand and to bring the design activities in Romania at an international level. The research was conducted during the initial stage of a project, financed through national founds, consisting in a documentary study on ethnographic characteristics of the popular costume from different regions of the country.

  7. Implementing Project-Based Learning (PBL) in Final Collection to Improve the Quality of Fashion Design Student

    OpenAIRE

    Indarti, Indarti

    2016-01-01

    Fashion design education is one of education that prepares students to work in fashion design field. Students research future fashion trends, sketch designs, select colors, fabrics and patterns, and give instructions on how to make the products they designed. Fashion design education not only nurture and develop student's creative skills, it also teaches essential practical skills such as production techniques and material properties, to create a final product. According to this, new educatio...

  8. Integrated communication in retail fashion: a study of integration Between advertising and communication at the point of sale

    Directory of Open Access Journals (Sweden)

    Marcela Bortotti Favero

    2013-06-01

    Full Text Available This paper aims to verify if there is integration and consistency between the messages and positioning used in communication campaigns propagated by television and print media in relation to existing communication at point of sale, the major department stores of fashion. The study is based on the importance of communication from the point of sale with in the compound of integrated communications. The research methodology involved multiple case studies, and the stores surveyed were: C&A, Riachue loand Marisa. Data collection took two steps: mapping of communication actions at the point of sale through visits and research of television campaigns and printed via virtual files. The analysis focused on the discourse promoted by the material and identified that there is a consistency in the message and also the similarity of communication these brands.

  9. Rethinking the Fashion Collection as a Design Strategic Tool in a Circular Economy

    DEFF Research Database (Denmark)

    Ræbild, Ulla; Bang, Anne Louise

    2017-01-01

    The fashion industry is currently undergoing a radical change towards an overall sustainable paradigm shift. This paper investigates how the fashion collection, as a particular design framework, might be reconfigured as a strategic driver for garment longevity furthering sustainable fashion design....... The study builds on a case study of a company offering a subscription service for baby clothing, exploring in detail whether and how the collection is used as a strategic design tool. In the analysis and discussion, feedback from users, manufacturers and the garments themselves plays a crucial role...

  10. Fashion, Mediations & Method Assemblages

    DEFF Research Database (Denmark)

    Sommerlund, Julie; Jespersen, Astrid Pernille

    of handling multiple, fluid realities with multiple, fluid methods. Empirically, the paper works with mediation in fashion - that is efforts the active shaping of relations between producer and consumer through communication, marketing and PR. Fashion mediation is by no means simple, but organise complex...

  11. A Future in Fashion: Designing Wearable Art

    Science.gov (United States)

    Brew, Charl Anne

    2009-01-01

    Art instructors are ever mindful of the need to introduce and encourage the possibilities of careers in the art field. The longer the author has been teaching art, the more aware she has become of the many wonderful art-related jobs and careers that exist. Fashion design, marketing and retail are three areas in which many students--male and…

  12. BEEHIVE: Sustainable Methodology for Fashion Design

    OpenAIRE

    Morais, C.; Carvalho, C.; Broega, A. C.

    2014-01-01

    The proposal methodology tends to close the “product fashion cycle”, defending the existence of a good waste management policy, so that the clothing are thrown away can be reused or recycled to come back again as material to produce yarn, fabric or knit. Subsequently these materials should be include in the production of sustainable apparel, whose design methodologies should be concerned in providing more durable garments and being possible to transform according to the occasion and the user....

  13. Transmedia and fashion: realism and virtuality in Chanel and Gaultier

    Directory of Open Access Journals (Sweden)

    Manuel Viñas Limonchi

    2017-11-01

    Full Text Available The evolution of the fashion industry in the area of creativity depends mainly on the stylistic contribution made by the fashion designer responsible for the conception and manufacture of the final product, as well as of its dramatized show and/or media exhibition. This same product finds suitable mechanisms for its artistic and influential expansion in the technological area of communication. This article addresses a review of resources, mainly of an iconographic nature, that will indeed favour the placement of this creative aspect within the domain of the transmedia narrative. This is an analysis validated at the advertising level through the art direction of two fashion designers, Lagerfeld and Gaultier, who suggest in their proposals a migration of content to different media as a complement to the natural performance that unfolds on the fashion catwalk.

  14. Fashioning the Future

    DEFF Research Database (Denmark)

    Langevang, Thilde

    2017-01-01

    A vibrant fashion scene is emerging in Africa, spearheaded by a new generation of young fashion entrepreneurs. Drawing on a multi-sited study of Ghanaian, Ugandan and Zambian female designers, this article examines the emerging fashion industry as a site for entrepreneuring where people......’s aspirations to bring about personal, cultural and socio-economic development converge. The paper reveals how fashion designers envision their endeavours as pathways for pursuing their passion, for changing the associations ascribed to ‘Africanness’, and for revitalising failing clothing industries in Africa....... The paper proposes that while the emerging character of the industry creates uncertainty and many obstacles for running viable businesses, fashion designers remain enthused by narratives about the industry’s future prospects....

  15. Fashioning the Future

    DEFF Research Database (Denmark)

    Langevang, Thilde

    A vibrant fashion scene is emerging in Africa, spearheaded by a new generation of young fashion designers. Drawing on a multi - sited study of Ghanaian, Ugandan and Zambian female designers, this article examines the emerging fashi on industry as a site for entrepreneuring where people......’s aspirations to bring about personal, cu ltural and socio - economic development converge. The paper reveals how fashion designers envision their endeavours as pathways for pursuing their passion, for changing the associations ascribed to ‘Africanness’, and for revitalising failing clothing industries....... The paper proposes that while th e emerging character of the industry creates uncertainty and many obstacles for running viable businesses, fashion designers remain enthused by narratives about the industry’s future prospects....

  16. A Product Line Analysis for Eco-Designed Fashion Products: Evidence from an Outdoor Sportswear Brand

    OpenAIRE

    Luo Wang; Bin Shen

    2017-01-01

    With the increasing awareness of sustainability, eco-design has been an important trend in the fashion industry. Many fashion brands such as Nike, Adidas, and The North Face have developed sustainable fashion by incorporating eco-design elements. Eco-design is an important part of sustainable supply chains. In this paper, we conducted a product line analysis of eco-designed products from a famous outdoor sportswear brand, Patagonia. We collected Patagonia’s 2017 Spring Season product line dat...

  17. Multimedia and Purchase Intentions : Web Design for Fashion E-Tailers

    OpenAIRE

    Carlsson, Lisa J.; Chehimi, Sara

    2011-01-01

    Recently, many high-end fashion designers have established their own e-commerce site. However, due to the difficulties of replicating the brick and mortar environment and the increase of competition, it has become more difficult to convert visitors into buyers. In order to attract buyers, some retailers add a lot of multimedia content. The purpose of this thesis is to investigate attitude towards multimedia and whether it influences one’s online purchasing intentions for high-end fashion.

  18. Creating visual guidelines for a Finnish fashion brand

    OpenAIRE

    Morozova, Elizaveta

    2017-01-01

    Visual communication is an essential part of branding. Visual elements like logo, brand colours, and typography create associations with a brand and make it distinctive. Graphic design is a tool for visual communication that allows creating aesthetic and functional visual elements that convey some messages. The client of this thesis is a Finnish fashion company that does not have clear and consistent visual image, and the goal is to create it based on company’s values and desired image...

  19. The Prototype as Mediator of Embodied Experience in Fashion Design

    DEFF Research Database (Denmark)

    Kristensen, Tore; Ræbild, Ulla

    . It is based on photographic material obtained in design studios during prototype development. The prototype is considered a core fashion design competence. Yet, companies increasingly cut costs by reducing or omitting prototype development. We intend to show, how the garment prototype acts as an important...

  20. Comparative study on fashion & textile design higher education system, Pakistan vs UK

    Science.gov (United States)

    Hameed, Umer; Umer, Saima

    2017-10-01

    Fashion clothing has a fundamental link to what is generally called global society. However, fashion as a social phenomenon does not only co-create and shape society’s image, it also reflects its current status and responds to the changes taking place in it. [1] In the past few years, Design Education has gained more and more importance. As our clothing consumption has reached an all-time high, and in response, advocates for creative, mindful, eco-friendlier design are screaming their message louder than ever. And it seems the fashion industry is finally listening: More and more fashion designers with formal education are engaging in the practical field. Thus as the demand for more creative designers increases among production side. [2]. In the world of globalization almost every country in the world wants their education system to be the best, so their students can obtain the necessary skills and knowledge taught by the schools/universities that meets the challenges of the 21st century. [4]. South Asian countries including Pakistan, Bangladesh and India play a very prominent role in cotton and Garnet production. The textiles and clothing sector has been one of the leading manufacturing sectors of South Asia in terms of its contribution to output, employment and trade. The sector collectively employs over 55 million people directly and more than 90 million indirectly in the region. [5]. Besides the availability of raw material, south Asia still deprived in the value addition in Textile, Apparel and fashion products. Parallel to the other factors associated with competitiveness like poor state of trade facilitation, high transaction costs associated with cross-border exchanges and supply chains this region also lacks in creative, innovative and value added products. [6] The presented research explores how Pakistan and UK way of higher education system works in the domain of Apparel Design in which way both the countries differ and how they are leading in the field

  1. Navigating the Interface between Design Education and Fashion Business Start-up

    Science.gov (United States)

    Mills, Colleen E.

    2012-01-01

    Purpose: The purpose of this paper is to address the interface between design education and business start-up in the designer fashion industry (DFI) and provide a new framework for reflecting on ways to improve design education and graduates' business start-up preparedness. Design/methodology/approach: This interpretive study employed…

  2. Fashion Design: Designing a Learner-Active, Multi-Level High School Course

    Science.gov (United States)

    Nelson, Diane

    2009-01-01

    A high school fashion design teacher has much in common with the ringmaster of a three-ring circus. The challenges of teaching a hands-on course are to facilitate the entire class and to meet the needs of individual students. When teaching family and consumer sciences, the goal is to have a learner-active classroom. Revamping the high school's…

  3. Mathematician meets Fashion designer : The future of fashion will be multidisciplinary innovation!

    NARCIS (Netherlands)

    Toeters, M.J.; Feijs, L.M.G.

    2016-01-01

    The fashion system recycles the same ideas over and over again, with a very low rate of innovation. We found each other at the cutting edge of fashion innovation and claim that much, much more innovation is possible. We found it is time to analyse our collaborative work and put it in the global

  4. A Product Line Analysis for Eco-Designed Fashion Products: Evidence from an Outdoor Sportswear Brand

    Directory of Open Access Journals (Sweden)

    Luo Wang

    2017-07-01

    Full Text Available With the increasing awareness of sustainability, eco-design has been an important trend in the fashion industry. Many fashion brands such as Nike, Adidas, and The North Face have developed sustainable fashion by incorporating eco-design elements. Eco-design is an important part of sustainable supply chains. In this paper, we conducted a product line analysis of eco-designed products from a famous outdoor sportswear brand, Patagonia. We collected Patagonia’s 2017 Spring Season product line data and analyzed the data through descriptive analysis, factor analysis and correlation analysis. We found that Patagonia mainly uses organic, recycled, and traceable materials in their eco-product line development. We identified that the usage of eco-materials may significantly affect the number of color choices and product weight as well as gender difference, pattern design, product fit and online reviewers’ opinions at Patagonia. We argued that Patagonia should focus on functionality more than aesthetics in eco-design. We discussed how sustainable fashion firms should manage eco-design in the supply chain.

  5. Analysis and study of low-carbon clothing design and fashion lifestyle

    Directory of Open Access Journals (Sweden)

    Yan Zhang

    2016-10-01

    Full Text Available Low-carbon is not only a slogan, but also a global action to protect the environment. In the clothing industry, low-carbon clothing design has drawn public focus and it also conveyed the notion that we should respect for nature and advocate the concept of conservation. Through the analysis and study of low-carbon clothing design, it comes to two conclusions: On the subjective aspect, low-carbon design consciousness of designers which humanization of costume design, design clothing beyond beauty, thinking and caring about people; on the objective aspects, low-carbon clothing design is analyzed in three main aspects: fabric, color and styling. It is necessary to put low-carbon concept into people’s behavior consciousness and let the slow fashion environmental concept return back to people’s fashion lifestyle, so that consumers can look for their self-positioning and rational thinking. Therefore, the design of low-carbon clothing should be raised to the design of humanistic care to ensure that low-carbon concept is a global need and responsibility.

  6. Importance Of Fashion Cad Computer Aided Design Study For Garment Industry In Bangladesh..

    Directory of Open Access Journals (Sweden)

    Md. Tabraz

    2017-10-01

    Full Text Available The garment industry is rapidly growing with new concepts for keeping fashion business alive. To survive in the fashion industry new innovations are necessary for a while. In order to meet the demands for the market a computer-aided design CAD system gives opportunity for mass customization in fashion. The system enables to create more styles random changes make new design dimension of collection pattern generation graded size pattern marker creation and fabric cutting. By integrating the system with the processes of garment sewing test of fit and final adjustment mass customization can be realized in the apparel industry. For the manufacturers the efficiency of the supply chain can be improved by reducing human efforts costs and production time. For the customers better fittings with faster delivery stimulate the desire of purchase and enhance their satisfaction. This paper illustrates that why Fashion CAD study is important for garment industry in Bangladesh.

  7. Entrepreneurship in the Fashion Industry : A Case Study of Slow Fashion Businesses

    NARCIS (Netherlands)

    T. Brydges (Taylor); M. Lavanga (Mariangela); L. von Gunten (Lucia)

    2014-01-01

    markdownabstractIn this chapter, we explore entrepreneurship in the slow fashion industry at a time of significant restructuring in the global fashion industry. Drawing on a case study of selfemployed designers in the slow fashion industry in Geneva (Switzerland), Rotterdam (The Netherlands) and

  8. Application Design Of Interactive Multimedia Development Based Motion Graphic On Making Fashion Design Learning In Digital Format

    Directory of Open Access Journals (Sweden)

    Winwin Wiana

    2017-05-01

    Full Text Available This study is a research and development aimed at developing multimedia interactive learning based animation as an effort to improve student learning motivation in learning Fashion Design Technology apart from this study also aims to design a learning program courses Fashion Design Technology with a focus on optimizing the use of interactive media in learning process. From this study showed 1 A preliminary study found that the problems faced by students when studying Fashion Design Technology is the student is not optimal when learning designing clothes based computer technology both in terms of learning content learning mechanisms that still uses a linear media and limitations of highly structured learning time. 2 Animation multimedia has the following characteristics a media of learning is convergent interactive self-contained in the sense of giving convenience to users without the guidance of others as multimedia applications can present the material to see more interesting and informative. 3 Design of multimedia learning software developed include the creation of flowcharts storyboards and drafting manuscript of interactive multimedia based animation. 4 Based on the results of validation by multimedia experts obtained an average percentage of 85.55 viability of the material experts obtained an average percentage of 90.84 viability and by students as users gained an average percentage of 96.38 eligibility so it can be said that the standard of the feasibility of interactive multimedia based animation developed is included in the category of Very High or Very Good. Furthermore experts agree that the development of interactive multimedia based animation on learning Fashion Design Technology can be used with some aspects that need to be improved to obtain higher levels of feasibility more optimal.

  9. Fashion Merchandising.

    Science.gov (United States)

    New York City Board of Education, Brooklyn, NY. Div. of Curriculum and Instruction.

    This curriculum bulletin provides a curriculum for a one-year course in fashion merchandising, offered in the third year of the marketing education sequence. It is designed to give students majoring in marketing a survey of basic information about the field of fashion merchandising. Students are offered the opportunity to become familiar with a…

  10. Firm entry and institutional lock-in: An organizational ecology analysis of the global fashion design industry

    NARCIS (Netherlands)

    Wenting, R.; Frenken, K.

    2011-01-01

    Few industries are more concentrated geographically than the global fashion design industry. We analyze the geography and evolution of the fashion design industry by looking at the yearly entry rates at the city level. In contrast to other industry studies, we find that legitimation processes

  11. Firm entry and institutional lock-in : an organizational ecology analysis of the global fashion design industry

    NARCIS (Netherlands)

    Wenting, R.; Frenken, K.

    2011-01-01

    Few industries are more concentrated geographically than the global fashion design industry. We analyze the geography and evolution of the fashion design industry by looking at the yearly entry rates at the city level. In contrast to other industry studies, we find that legitimation processes

  12. Exploring the Aesthetics of Sustainable Fashion

    DEFF Research Database (Denmark)

    Riisberg, Vibeke; Folkmann, Mads Nygaard

    2015-01-01

    , sustainable fashion. In programming the didactical setting for the students’ projects, several aesthetics must be considered: the aesthetic codes of the textile and fashion design discipline, both in terms of materials and expression, deriving from within the design practice itself and the aesthetic codes...... of mediated expressions seen in e.g. fashion magazines which create a frame of aestheticization influencing how fashion expressions are valued. In this tension between internal aesthetics and external aestheticization, the students are set out to create a new design expression for sustainable design which...

  13. Learning process in fashion design students: link with industry and social media

    Science.gov (United States)

    Marques, A. D.; Moschatou, A.

    2017-10-01

    Portugal is today an important player in the European fashion industry. The Portuguese footwear industry, “low-tech”, mature and traditional, dominated by SMEs, is also a success case in the Portuguese economy. With own brands, own collections and own products, the quality, innovation and international image of the Portuguese clothes, accessories and shoes is increasing year by year in the most sophisticated markets worldwide. The new information economy and social media presents a new set of opportunities and threats to established companies, new challenges and new markets, and demanding to all the companies to rethink their strategy and to prepare new business plans. Portuguese companies in the fashion industry are starting to perceive that the brand’s transition to social media means a transformation of the customer relationship, wherein social media and the community members is an ally of the brand and not an “audience”. Also the universities are preparing new professionals to the fashion industry and the learning process has to be managed according these new challenges. And the University of Minho has the Bachelor in Fashion Design and Marketing, an excellent course to prepare new skills to these fashion companies: textile, clothing and footwear industries.

  14. Paradoxes of Modernist Consumption – Reading Fashions

    NARCIS (Netherlands)

    W.A. Dolfsma (Wilfred)

    2004-01-01

    textabstractFashion is the quintessential post-modernist consumer practice, or so many hold. In this contribution, I argue that, on the contrary, fashion should be understood as a means of communicating one's commitment to modernist values. I introduce the framework of the Social Value Network, to

  15. Online Fashion Store Digital Marketing Communication Risks and the Ways of Preventing them

    OpenAIRE

    Popova-Guzenko, Maria

    2015-01-01

    Since the topic of online sales is becoming more and more important nowadays, it might be useful to go through the main risks of this type of business. The given Thesis may be useful for those, who are planning to establish an online store. However, it may also be interesting to read the study for other people related to this field. The main objective of the Thesis is to detect the main risks of digital marketing communication for companies managing online fashion stores, as well as to fi...

  16. Exploring the Aesthetics of Sustainable Fashion

    DEFF Research Database (Denmark)

    Riisberg, Vibeke; Folkmann, Mads Nygaard

    , sustainable fashion. In programming the didactical setting for the students’ projects, several aesthetics must be considered: the aesthetic codes of the textile and fashion design discipline, both in terms of materials and expression, deriving from within the design practice itself and the aesthetic codes...... of mediated expressions seen in e.g. fashion magazines which create a frame of aestheticization influencing how fashion expressions are valued. In this tension between internal aesthetics and external aestheticization, the students are set out to create a new design expression for sustainable design which......This working paper is a discussion of different notions and conceptions of aesthetics that may be at play when developing new design. The empirical case of the paper derives from the context of design education in a module aimed at the development of a new design expression for contemporary...

  17. The fashion blog as genre

    DEFF Research Database (Denmark)

    Engholm, Ida; Hansen-Hansen, Erik

    2013-01-01

    - ing them into new formats, where amateur bricolage approaches are combined with the reproduction of fam- iliar features from the established fashion media. The article presents four types of fashion blogs, each represent- ing a specific design strategy for presenting and interact- ing with fashion...

  18. Textile designs and fashion as strategic resource tools for economic ...

    African Journals Online (AJOL)

    Textile designs and fashion no doubt should be a part of the culture and economy of the development of a nation like Nigeria. There is no gainsaying the fact that all of the instruments of advancement of any nation, economy is predominant. The economic drive of any nation is majorly routed on generation of income from ...

  19. A self-adaptive k-means classifier for business incentive in a fashion design environment

    Directory of Open Access Journals (Sweden)

    O.R. Vincent

    2018-01-01

    Full Text Available An incentive mechanism to target market for fashion designers is proposed. Recent researches have been focused on the art, style or the design; while a few were based on traditional practice. In this study, economy is considered as a major liberation in the fashion world by analyzing six attributes, namely, style, color, fabric, brand, price and size that could bring about commercial success. Dataset of 1000 customers’ records were used and categorized as original, combined and new designs using self-adaptive k-means algorithm, which extract common attributes that would foster better business from the dataset. The results would be useful to designers in knowing the type of designs usually ordered by customers with the design code, and which combinations of the attributes have high patronage. In addition, customers would have easy access to the best and current designs invoke from a combination of highest patronized designs.

  20. Textile Design: A Suggested Program Guide. Fashion Industry Series No. 3.

    Science.gov (United States)

    Fashion Inst. of Tech., New York, NY.

    The textile design guide is the third of a series of five interrelated program resource guides encompassing the various dimensions of the fashion industry. The job-preparatory guide is conceived to provide youth and adults with intensive preparation for initial entry employment and also with career advancement opportunities within specific…

  1. Ideology, capitalist division of labour and social role of the designer: a study on the production of materiality in fashion design

    Directory of Open Access Journals (Sweden)

    Joana Martins Contino

    2016-12-01

    Full Text Available Aiming to discuss about social division of labour and how it appears in the fashion design field, in addition to debate about the social role of fashion designer in the production chain, this paper presents two opposing notions that aim to explain important changes that have occurred in industrial society in the second half of twentieth century: “post-industrial society” of the author Daniel Bell, and “late capitalism” from Ernst Mandel. Each of these theories come from different ideological positions and impacts on the field of design with regard to theoretical production and the professional qualification and practices of designers. Thus, through bibliographic research, we began this paper with a reflection on the materiality and immateriality production in design. Then we confront these two important theoretical currents and relate them to others that we believe to be arising from one of them – "end of work", "design as a process" – and to objective and concrete issues of one of the design branches in which material production and the huge number of workers are undeniable: the fashion design field. Among these issues are the social division of labour and the propagation of the mythical notion of the individual creator, even propagated by the education system.

  2. Apparel Design and Production: A Suggested Program Guide. Fashion Industry Series No. 2.

    Science.gov (United States)

    Fashion Inst. of Tech., New York, NY.

    The apparel design and production guide is the second of a series of five interrelated program resource guides encompassing the various dimensions of the fashion industry. Designed to provide youths and adults with intensive preparation for initial entry employment and also with career advancement opportunities within specific categories of jobs,…

  3. Fashion: Apparel and Textiles.

    Science.gov (United States)

    Kores, Nancy; Watson, Kathy

    This curriculum guide is designed to ensure student attainment of basic home economics content knowledges and skills that will provide a strong foundation for employment in the fashion industry. Competency/skill and task lists are followed by employability skills charts for the occupations of fashion coordinator and fabric coordinator; the charts…

  4.  Fashion Mediators and Distributed Agency

    DEFF Research Database (Denmark)

    Sommerlund, Julie

    intermediaries" (Bourdieu, 1984) which designates a certain class of people. Empirically, the paper works with the cultural and aesthetic economies - and with fashion in particular. Using the mediator as central concept, the paper presents empirical stories from the field of fashion, and fashion marketing...

  5. Exploring demand reduction through design, durability and 'usership' of fashion clothes.

    Science.gov (United States)

    Fletcher, Kate

    2017-06-13

    Global planetary boundaries confer limits to production and consumption of material goods. They also confer an obligation to experiment, as individuals and collectively as society, with less-materially-intensive, but no less exuberant, ways of living. This paper takes up this mantle and explores materials demand reduction through a focus on design, fashion garments and the universal, everyday activity of wearing clothes. It takes as its starting point the design of longer-lasting products, a widely favoured strategy for increasing materials efficiency and reducing materials demand in many sectors, including fashion. Drawing on scholarship in the field of design for sustainability and ethnographic research conducted in 16 locations in nine countries about already-existing practices of intensive use and maintenance of clothing, this paper critiques the effectiveness of durability strategies to reduce the amount of materials used. It argues for an update in the familiar preference within sustainability debates for the 'techno-fix' to explore instead resourceful use of materials as emerging from human actions and relationships with material goods. It suggests that, while facilitated by design, technology and engineering, opportunities to reduce materials demand begin in individual and collective practices, which, in turn, have dynamic implications for use of materials.This article is part of the themed issue 'Material demand reduction'. © 2017 The Author(s).

  6. The Application of Smart Textiles in the Brand Fashion Design

    Directory of Open Access Journals (Sweden)

    Deng Hong-Ying

    2016-01-01

    Full Text Available With the economic and social development, material life in the era of abundance is not only in meeting the basic needs of life, but also modern consumers become forced to pursue the spiritual and cultural needs. On the other side, clothing will not just fulfill the basic functions of beauty and suitability, thus, more consumers begin to pay closer attentions to apparel textile’s individuation expression and technological elements, or to some other deeper emotional requirements etc. Smart textiles originally belongs to the cutting-edge scientific field of fashion industry, however, with the booming development of internet industry and smart phone devices, acute apparel manufacturers must have to take a ride on advanced tech-trends and launch a wide expansion of smart textile fibres’s applications into the clothing industry. This thesis would present a basic introduction on the concept and classifications of the smart textile fibres, and then like to deploy a profound analysis of smart textiles applied in the brand fashion design.

  7. Fashion District Arnhem: creative entrepreneurs upgrading a deprived neighbourhood

    NARCIS (Netherlands)

    Jacobs, D.; Lentjes, E.; Ruiten, E.; Marques, L.; Richard, G.

    2014-01-01

    The Arnhem Fashion District, which started in 2005, offers workspaces, shops and places to live for fashion designers. More than fifty fashion designers and other creative entrepreneurs have located their business in this neighbourhood. For a few years most of the fashion chain has been present:

  8. Dreams of Small Nations in a Polycentric Fashion World

    DEFF Research Database (Denmark)

    Skov, Lise

    2011-01-01

    takes on national significance, in terms of staging events and displays, and engaging with cultural references outside the field of fashion. This article explores how such place-making abilities structure the polycentric world of fashion, taking the United Nations Security Council as a model......Fashion production has been split between a globalized clothing industry, which tends towards extreme centralization, and localized designer fashion sectors, acting as intermediaries between international suppliers and national events, media, and public. Under these conditions, designer fashion...... for the interaction between first- and second-tier fashion cities. The article analyzes the rhetoric of new fashion centers as a traveling discourse that detaches fashion design from the concerns of textile and clothing industries and links it with those of cultural institutions and governments. It also examines how...

  9. Radical fashion and radical fashion innovation

    NARCIS (Netherlands)

    Zhang, D.; Benedetto, Di A.C.

    2010-01-01

    This is a study of the related concepts of radical fashion and radical fashion innovation. Radical fashions are defined here as those that may never enter the market at all, and exist primarily on runway shows, in exhibitions and in publicity; by contrast, radical fashion innovations may be very

  10. Curriculum Guide for Fashion Merchandising (Fashion Salesperson).

    Science.gov (United States)

    Gregory, Margaret R.

    This curriculum guide is designed to help teachers teach a course in fashion merchandising to high school students. The guide contains eight performance-based learning modules, each consisting of one to seven units. Each unit teaches a job-relevant task, and includes performance objectives, performance guides, resources, learning activities,…

  11. Effective communication

    International Nuclear Information System (INIS)

    Kuntz, B.S.

    1989-01-01

    At the Waste Isolation Pilot Plant (WIPP) the responsibilities assigned to public affairs (PA) include communications to two main groups: institutional representatives and the general public. Research data indicates that these two populations perceive risk in different fashions. This paper discusses these distinct perceptions and how the communication programs at WIPP have been designed to accommodate these two differences

  12. Fashion marketing in textile and clothing industry

    OpenAIRE

    Alica Grilec Kaurić

    2009-01-01

    Fashion marketing explores connection between fashion design and marketing including development, promotion, sales and price aspects of fashion industry. Successful fashion marketing managers are aware that the most important fashion marketing elements are customer trend identification, building strong brands and creating positive image of the producers. This paper presents the findings of a research conducted for the purpose of identifying trends in marketing sector in textile and clothing i...

  13. FASHION BLOGGERS AS NEW AGENTS OF FASHION INDUSTRY

    Directory of Open Access Journals (Sweden)

    Echevskaya O. G.

    2014-06-01

    Full Text Available The article discusses the emergence and development of fashion blogging phenomenon in Russia. First, we discuss theoretical approaches to the analysis of fashion in sociology are reviewed, and the conceptual framework for understanding the interaction between fashion bloggers and fashion industry. Then, based on the materials of interviews with popular Russian fashion bloggers, we show how, originating from regular private dairies fashion blogs eventually transform into the specialized platform for translation of fashion-related information. Often the status of their owners is perceived as professional in the sphere of fashion. Such bloggers become the active part of the fashion community which allows them to be included into the process of making and transmitting the fashion trends.

  14. Perancangan Interior Pusat Pendidikan Fashion Di Kota Samarinda

    OpenAIRE

    William, Livia Gabrielle

    2016-01-01

    Interior Education Center Fashion in Samarinda City aims to find education center of fashion that can complete student's facilities, finding educational center of fashion that produces interior design educational, informative, and presentative, find educational center of fashion which can show elements of Indonesian culture, discover fashion education center that can attract people in Samarinda. The expected benefits of this research is for the public forum for people who have become fashion ...

  15. Emotional Engagement in Fashion Design

    OpenAIRE

    Burkinshaw, Mal; Shearer, Linda

    2011-01-01

    The fashion industry has a very narrow approach to diversity of image and there is clear evidence that the industry continues to promote an unhealthy and generic view of body shape, beauty, race and age. We are entering an era where emotion and experience are increasingly important in both personal and professional development. People are looking for diversity, meaning and integrity in what they do and what they buy and are embracing individualism after a prolonged period of mass-market consu...

  16. Komunikační strategie Mercedes-Benz Prague Fashion Weekendu v letech 2013-2014

    OpenAIRE

    Pavlík, Mikuláš

    2015-01-01

    The bachelor thesis "The Communication Strategy of Mercedes-Benz Prague Fashion Weekend in 2013-2014" analyses the overall functioning and transformation of the communication strategy of this key social and business event that promotes the Czech fashion industry. The observed period of two years focuses on the change of leadership and the entrance of the key sponsor and also the titular partner - Mercedes-Benz, which as part of its strategy supports fashion weeks on an international level. In...

  17. On fashion and fashion discourses

    OpenAIRE

    González, A.M. (Ana Marta)

    2010-01-01

    While critical views inherited from the past still influence our appraisal of fashion, its pervasiveness in contemporary society calls for an explanation. In this article I attempt to show how the importance of fashion in our society is the result of a combination of a structurally modern space and Romantic cultural ideals. I conclude that, despite its frivolous appearance, fashion is not only a powerful social indicator, but also a particular means of bringing together the divers...

  18. Traditional, fashion and new perspective on fashion tourism

    Science.gov (United States)

    Montazer, Z.; Zare Bidoki, F.

    2017-10-01

    Have you ever heard about Iranian needlework? The needlework of Iran have always been the sign of love, patience and activation. This art that ornaments the surface of fabric with colourful yarns, uses needle is considered as one of the widest branches of handicrafts. Nowadays there are at least 42 branches of needleworks in Iran and among these, the Zoroastrian embroidery is the oldest one. We try to make a new perspective on this art by quickening this beautiful art and designing it on modern fabrics and also combining it with fashion tourism. Iran has a touristic potential in culture, because of its rich, mysteries history and every year thousands of tourists come to Iran to know more about human history and as Yazd is the main region of Zoroastrians occupation that every year attract many tourists and also is famous for its textiles so we start our study in this city. The conclusion of the study emphasized the fact that there is room for the fashion industry to open the new contribution to tourism in Yazd State. However, this depends on the development of a separate frame work for fashion tourism in Iran

  19. Luxury fashion brands: factors influencing young female consumers’ luxury fashion purchasing in Taiwan

    OpenAIRE

    Wu, Meng-Shan Sharon; Chaney, Isabella; Chen, Cheng-Hao Steven; Nguyen, Bang; Melewar, T. C.

    2015-01-01

    Purpose - Against the background of increasing consumption of luxury fashion brands by young female consumers in Asian countries, this paper offers insights into the consumption motives and purchasing behaviour of that market segment in Taiwan.\\ud \\ud Design/methodology/approach - Analysis of data collected using face-to-face semi-structured interviews with twenty-three 18-32 year-old fashion-conscious females was completed and new empirical insights are offered.\\ud \\ud Findings - The study f...

  20. Methodology of Fashion Merchandising by Modularization Operation Management

    Institute of Scientific and Technical Information of China (English)

    李俊; 吴海燕; 张渭源

    2003-01-01

    Based on the requirements of applying information technology to reform the traditional fashion industry,the method of fashion merchandising management in some medium-sized enterprises is discussed. By analyzing the actual domestic fashion industry environment, ideal model that could quickly respond to the market's changes is proposed which includes naming brand, target-market position, circumstances analysis and popularity anticipation, brand concept and style setting, fashion design, fashion category component, and sale strategy.

  1. Customer relationship management in the fashion industry

    OpenAIRE

    Kamblevičiūtė, Kamilė

    2016-01-01

    Customer Relationship Management in the Fashion Industry The fashion industry is a product of the modern age. In ancient times, most of clothes were handmade, or so-called home-made, which were made on individual basis. Due to the development of new technologies, the rise of global capitalism, the expansion of factory systems, the attitude towards the concept of clothing was shifting. The fashion industry consists of four levels: raw material, the design of fashion goods, manufacturing, marke...

  2. KLIMT, FROM PAINTING TO FASHION

    Directory of Open Access Journals (Sweden)

    URDEA Olimpia

    2015-05-01

    Full Text Available Fashion has been a subject for most fields of art, starting from visual arts to cinema and literature. The metamorphoses of fashion, an art in itself, are under the sign of history that marked the social during the evolution of humanity. The present paper makes a reference to the links between fashion and Klimt’s work. Klimt proved to be a visionary by means of his visual, unique and unmistakable signature concerning the way he treated the clothed woman. As he worshipped the female body, he portrayed it, reflecting the fashion style of an era that was meant to be renewed. His work, strongly influenced by feminine values, became conspicuous as a manifesto against the rigidity of the Viennese society in the late nineteenth century and early twentieth century. The modernity of Klimt’s vision generated the metamorphosis of the woman model, from the corseted woman until that time, and not only in terms of fashion, to the freed woman, using the metaphorical instruments of his art. The artist’s complex creativity helps us find him in four different situations, all in close connection with fashion art: the painter Klimt, who portrays woman who shows herself by showing her garment; the fashion designer Klimt who suggests outfits for his collaborator, Emilie Flöge, remoulding the dress as a clothing item; the fashion photographer from the photographs of Emilie Flöge wearing his creations; and, indirectly, by his paintings from the cycle Women, which had a powerful impact on contemporary fashion. Such a complex, visionary creator, whose painting and fashion interfere, is worth mentioning for his contribution to the fashion art avatars.

  3. Design for experience in the fashion industry: coping strategies in the era of homogenization

    OpenAIRE

    PETERMANS, Ann; Kent, Anthony

    2013-01-01

    The aim of this paper is to focus on how the globalised fashion industry impacts on the way that strategies of clothing brands are translated into the design of their retail environments. The first research question explores the conceptualisation of retail environments by retailers, designers and planners so that they can continue to be perceived as ‘unique’ by customers. The second asks whether retailers, designers and planners can manage the trend towards homogenization in the near future. ...

  4. Fashion blogs: a study on how consumers’ attitude to fashion is influenced through fashion blog usage.

    OpenAIRE

    Hauge, Tone

    2010-01-01

    This thesis study: How consumers’ attitudes to fashion are influenced by fashion blog usage. Identifying some characteristics of the a-list fashion bloggers. The variables that are assumed to influence the domain of fashion blogs are expertise, authenticity, authority, social identity, private- and social self image. Fashion blogs was found to be an important source of influence, for some taking over the role of fashion magazines. All the variables studied were foun...

  5. Style in knitted textiles and fashion

    Science.gov (United States)

    Štemberger, M.; Pavko-Čuden, A.

    2017-10-01

    The presented research relates the basic elements of the art theory with the concept of style and fashion design. The objective of the research was to determine how style is manifested in knitting in different periods of fashion seasons. The collections of three designers were compared: Missoni, Issey Miyake and Sonia Rykiel, in four different seasons in three different years. The basic artistic elements used in the presented research were: point, line, light-dark and colour together with syntactic rules. A combination of different elements and syntactic rules refers to different artistic languages, which have their own artistic grammar, i.e. a different style. All three investigated fashion designers used knitting in their collections as a significant element which defined their style. Different knitting technologies as well as different yarns made of synthetic or natural fibres in all colour spectra significantly influence the surface of a knitted fabric. Even when the technology is the same, the use of different materials, structures, colours, etc. creates various unique surfaces. The method used in the presented research was a style matrix which is developed from the axiomatic system. Only the part dealing with the language of fine arts and the pictorial speech - the style of a certain designer and a certain work of art/knitted fabric was used. After the selected three designers were examined through all the periods, it was concluded that each designer can be characterised by his own style. Despite the influencing fashion trends, all the compared designers still retained their own style, their own techniques, their own inspirations.

  6. Fashion TV and the Motivation of His Audience

    Directory of Open Access Journals (Sweden)

    Margarita I. Pavlushina

    2017-09-01

    Full Text Available The beginning of the 21st century is characterized not only by important historical events in the world, but also by the changes in value norms and priorities. Television, being the most mass and accessible means of information, reflects these changes directly or indirectly. One of the significant trends of modern media is the development of an entertainment segment, which is present on television in the form of special formats and a specialized content. It is necessary to create special conditions for the permanent demonstration of their events, symbols and samples for the development of fashion, as the reflection of public and cultural content and as the means of search for a person's identity. Television has such natural features that provide fashion industry a unique platform for the development of a global fashionable space and intercivilizational communication. Fashion-TV complements the television picture of the world, influencing the spread of fashion trends and the development of a certain culture of behavior and lifestyle among TV viewers. Fashion-TV, as the combination of specialized Fashion channels and TV projects dedicated to fashion and human beauty on Russian social, political and entertainment channels, is primarily the carrier of information about modern fashion trends in clothing that influences the change of a person social-cultural image. This article the hypothesis of modern fashion TV has a blurred target audience with pronounced gender characteristics and a developed motivation. The article presents the results of the study conducted on the basis of the Kazan Federal University for two years.

  7. THE EMERGING ROLE OF FASHION TOURISM AND THE NEED FOR A DEVELOPMENT STRATEGY IN LAGOS, NIGERIA. : Case study: Lagos Fashion and Design Week

    OpenAIRE

    Bada, Olubukola

    2013-01-01

    The tourism industry is viewed as one of the world’s most important industries that have emerged in global economy including Nigeria. The fashion industry is likewise a multi-billion dollar industry globally. In many parts of the world fashion tourists are growing in number. Acclaimed fashion capitals of the world like New York, Paris, and London have thrived in the fashion industry. Kenya, Amsterdam, South Africa, have also begun to look into the fashion industry for economic gain and Nigeri...

  8. Fashion and Personal Expression of Individuality in the Comtemporary Consumer Society

    Directory of Open Access Journals (Sweden)

    Ieva Valivonytė

    2015-07-01

    Full Text Available The article deals with the concept of creative industries, fashion and its prevalence among consumer society. It analyzes the evolution of consumer culture and its relationship with fashion as well as fashion and style concept of value. The article represents theorist’s insight and reflection on the consumer society and the search for individuality in vogue. Also it reviews the role of fashion in the consumer society as diverse and complex phenomenon, which with the certain character and non-verbal language communicates about some of their values and their impact on the user and groups.

  9. There's an app for that shirt! Evaluation of augmented reality tracking methods on deformable surfaces for fashion design

    Science.gov (United States)

    Ruzanka, Silvia; Chang, Ben; Behar, Katherine

    2013-03-01

    In this paper we present appARel, a creative research project at the intersection of augmented reality, fashion, and performance art. appARel is a mobile augmented reality application that transforms otherwise ordinary garments with 3D animations and modifications. With appARel, entire fashion collections can be uploaded in a smartphone application, and "new looks" can be downloaded in a software update. The project will culminate in a performance art fashion show, scheduled for March 2013. appARel includes textile designs incorporating fiducial markers, garment designs that incorporate multiple markers with the human body, and iOS and Android apps that apply different augments, or "looks", to a garment. We discuss our philosophy for combining computer-generated and physical objects; and share the challenges we encountered in applying fiduciary markers to the 3D curvatures of the human body.

  10. Changing Fashion Cultures

    OpenAIRE

    Abe, Kaori; Suzuki, Teppei; Ueta, Shunya; Nakamura, Akio; Satoh, Yutaka; Kataoka, Hirokatsu

    2017-01-01

    The paper presents a novel concept that analyzes and visualizes worldwide fashion trends. Our goal is to reveal cutting-edge fashion trends without displaying an ordinary fashion style. To achieve the fashion-based analysis, we created a new fashion culture database (FCDB), which consists of 76 million geo-tagged images in 16 cosmopolitan cities. By grasping a fashion trend of mixed fashion styles,the paper also proposes an unsupervised fashion trend descriptor (FTD) using a fashion descripto...

  11. Fashion Merchandising Guide.

    Science.gov (United States)

    North Carolina State Dept. of Public Instruction, Raleigh. Div. of Vocational Education Services.

    Developed to address the needs of the apparel industry, this fashion merchandising curriculum guide is designed to assist marketing educators in effective instructional delivery. Introductory materials include the following: a course blueprint that illustrates units of instruction, core competencies in each unit, and specific objectives for each…

  12. Fabulous Fashions: Links to Learning, Literacy, and Life

    Science.gov (United States)

    Thompson, Anne L.

    2005-01-01

    Fabulous Fashions is a program established in 2000 for fifth through eighth graders attending high-need school, M.S. 127, in the Castle Hill section of the Bronx. Within the program, fashion design is offered three times a week; students who enroll are required to attend all three sessions. Students may participate in as many seasons of fashion as…

  13. Fashion marketing in textile and clothing industry

    Directory of Open Access Journals (Sweden)

    Alica Grilec Kaurić

    2009-12-01

    Full Text Available Fashion marketing explores connection between fashion design and marketing including development, promotion, sales and price aspects of fashion industry. Successful fashion marketing managers are aware that the most important fashion marketing elements are customer trend identification, building strong brands and creating positive image of the producers. This paper presents the findings of a research conducted for the purpose of identifying trends in marketing sector in textile and clothing industry in Croatia. The research was conducted through personal interviews with marketing and company managers in Croatia. The research identified that marketing is insufficiently implemented in Croatian textile and clothing industry, despite growing brand management importance. However, because of lack in marketing knowledge and bad brand management, development of fashion brand is the most critical factor in successful business activity in textile and clothing industry.

  14. An interdisciplinary team communication framework and its application to healthcare 'e-teams' systems design.

    Science.gov (United States)

    Kuziemsky, Craig E; Borycki, Elizabeth M; Purkis, Mary Ellen; Black, Fraser; Boyle, Michael; Cloutier-Fisher, Denise; Fox, Lee Ann; MacKenzie, Patricia; Syme, Ann; Tschanz, Coby; Wainwright, Wendy; Wong, Helen

    2009-09-15

    There are few studies that examine the processes that interdisciplinary teams engage in and how we can design health information systems (HIS) to support those team processes. This was an exploratory study with two purposes: (1) To develop a framework for interdisciplinary team communication based on structures, processes and outcomes that were identified as having occurred during weekly team meetings. (2) To use the framework to guide 'e-teams' HIS design to support interdisciplinary team meeting communication. An ethnographic approach was used to collect data on two interdisciplinary teams. Qualitative content analysis was used to analyze the data according to structures, processes and outcomes. We present details for team meta-concepts of structures, processes and outcomes and the concepts and sub concepts within each meta-concept. We also provide an exploratory framework for interdisciplinary team communication and describe how the framework can guide HIS design to support 'e-teams'. The structures, processes and outcomes that describe interdisciplinary teams are complex and often occur in a non-linear fashion. Electronic data support, process facilitation and team video conferencing are three HIS tools that can enhance team function.

  15. An interdisciplinary team communication framework and its application to healthcare 'e-teams' systems design

    Directory of Open Access Journals (Sweden)

    MacKenzie Patricia

    2009-09-01

    Full Text Available Abstract Background There are few studies that examine the processes that interdisciplinary teams engage in and how we can design health information systems (HIS to support those team processes. This was an exploratory study with two purposes: (1 To develop a framework for interdisciplinary team communication based on structures, processes and outcomes that were identified as having occurred during weekly team meetings. (2 To use the framework to guide 'e-teams' HIS design to support interdisciplinary team meeting communication. Methods An ethnographic approach was used to collect data on two interdisciplinary teams. Qualitative content analysis was used to analyze the data according to structures, processes and outcomes. Results We present details for team meta-concepts of structures, processes and outcomes and the concepts and sub concepts within each meta-concept. We also provide an exploratory framework for interdisciplinary team communication and describe how the framework can guide HIS design to support 'e-teams'. Conclusion The structures, processes and outcomes that describe interdisciplinary teams are complex and often occur in a non-linear fashion. Electronic data support, process facilitation and team video conferencing are three HIS tools that can enhance team function.

  16. Learning from (luxury) fashion

    DEFF Research Database (Denmark)

    Hansen-Hansen, Erik

    2012-01-01

    In this paper design-led innovation is theorized from a double perspective: A diverse range of design types and strategies used in the luxury fashion business is presented through the prism of entrepreneurship as defined within the tradition of the Austrian School of Economics, especially Carl......-led innovation methods at work; and further that these can be easily integrated into a specific conception of Design Management....

  17. The Effectiveness of Using Interactive Multimedia Based on Motion Graphic in Concept Mastering Enhancement and Fashion Designing Skill in Digital Format

    Directory of Open Access Journals (Sweden)

    Winwin Wiana

    2018-02-01

    Full Text Available This research is related to the effort to design a more representative learning system to improve the learning result of digital fashion design, through the development of interactive multimedia based on motion graphic. This research is aimed to know the effect of interactive multimedia application based on motion graphic to increase the mastery of the concept and skill of the students to making fashion designing in digital format. The research method used is quasi experiment with research design of Nonequivalent Control Group Design. The lectures are conducted in two different classes, namely class A as the Experimental Class and class B as the Control Class. From the calculation result after interpreted using Normalize Gain, there is an increase of higher learning result in student with interactive learning based on motion graphic, compared with student achievement on conventional learning. In this research, interactive multimedia learning based on motion graphic is effective toward the improvement of student learning in concept mastering indicator and on the aspect of making fashion design in digital format.

  18. Designing Communication Design

    DEFF Research Database (Denmark)

    Løvlie, Anders Sundnes

    2016-01-01

    Innovating in the field of new media genres requires methods for producing designs that can succeed in being disseminated and used outside of design research labs. This article uses the author's experiences with the development of university courses in communication design to address the research...... question: How can we design courses to give students the competencies they need to work as designers of new media? Based on existing approaches from UX design and other fields, I present a model that has demonstrated its usefulness in the development of commercial products and services. The model...

  19. Designing for Networked Communications

    DEFF Research Database (Denmark)

    Designing for Networked Communications: Strategies and Development explains how to plan, use, and understand the products and the dynamic social processes and tasks some of the most vital innovations in the knowledge society depend upon– social as well as technological. Focusing on various forms...... of design, implementation and integration of computer mediated communication, this book bridges the academic fields of computer science and communication studies. Designing for Networked Communications: Strategies and Development uses an interdisciplinary approach, and presents results from recent...... and important research in a variety of forms for networked communications. A constructive and critical view of the interplay between the new electronic and the more conventional modes of communication are utilized, while studies of organizational work practices demonstrate that the use of new technologies...

  20. Methods of Formation of Students Technological Competence in the Speciality "Garment Industry and Fashion Design"

    Science.gov (United States)

    Zholdasbekova, S.; Karataev, G.; Yskak, A.; Zholdasbekov, A.; Nurzhanbaeva, J.

    2015-01-01

    This article describes the major components of required technological skills (TS) for future designers taught during the academic process of a college. It considers the choices in terms of the various logical operations required by the fashion industry including fabric processing, assembly charts, performing work operations, etc. The article…

  1. Fashion forward: the business history of fashion

    OpenAIRE

    F. Polese; R.L. Blaszczyk

    2012-01-01

    The article discusses the state of the art of fashion studies with a specific focus on the difficulties and tasks faced by business historians interested in the analysis of the evolution of fashion as a business.

  2. Konstruksi Makna Hijab Fashion Bagi Moslem Fashion Blogger

    OpenAIRE

    Istiani, Ade Nur

    2015-01-01

    Penelitian berjudul “Konstruksi Makna Hijab Fashion bagi Moslem Fashion Blogger di Indonesia” dilatarbelakangi oleh perkembangan busana muslim di Indonesia yang mengalami peningkatan dalam beberapa tahun terakhir. Fenomena tersebut tidak terlepas dari pengaruh gaya hidup masa kini yang tidak dapat dipisahkan dari teknologi. Blog yang merupakan perkembangan teknologi media baru (new media) dimanfaatkan oleh para Moslem Fashion Blogger untuk mengekspresikan gaya berbusana muslim seb...

  3. ‘Everyone can be a designer’: Amateurs in Contemporary Fashion Culture

    DEFF Research Database (Denmark)

    Mackinney-Valentin, Maria; Holt, Fabian

    2015-01-01

    This article offers an analytical perspective on the implications of recent media evolutions for the conventional roles of the designer, with a particular emphasis on the changing relation between amateur and professional design in fashion culture. The article builds on the recent media studies...... literature on the intensification of media communications in the early 21st century and how it involves deeper transformations — mediatizations — of many areas in business and society. There are already extensive literatures on the mediatization of finance, politics, food, and religion, for instance, but how...... creativity. The article is a conceptual paper that begins by situating the evolution of amateur design in theories of media and modernity to offer a contemporary theorization of amateur design and to establish an analytical perspective from which core aspects of the changing amateur/industry divide...

  4. Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week

    OpenAIRE

    Wilson, Jonathan

    2016-01-01

    The Indonesians came, they saw and we learned more about their spicy blend of fashion and fun, in the streets of London. Here’s a slice of what’s going on in the emerging global Modest Fashion scene.

  5. Specifics of marketing strategy in the segment of high fashion

    OpenAIRE

    Butigan, Ružica; Grilec Kaurić, Alica; Ujević, Darko

    2013-01-01

    The success of high fashion designers is not only in a specificity of the products but also in specific and very well executed marketing strategy. Emphasis is placed on the design of very specific marketing program and marketing strategies that must concider all the characteristics of the high fashion market. Therefore, a scientific research problem is defined as follows: although the market of high fashion at first glance does not imply a completely different marketing approach than other fa...

  6. A Comparative Approach to the Protection of Fashion Innovations

    OpenAIRE

    Wulf, Alexander

    2016-01-01

    This paper determines the relevance of industrial property rights to the development of innovations in the fashion industry. It examines how the level of innovation can remain high despite a free exchange of intellectual property – fashion designs – within the industry: The importance of innovation for a fashion business in the industry is determined by the choice of it’s competitive strategy. That is, either to be an innovator who creates fashion innovations or to be an imitator who...

  7. Our best dresses: the story of Horrockses fashions limited  

    OpenAIRE

    Boydell, C. E.

    2001-01-01

    The exhibition focused on ready-to-wear fashion in the post-war period. It was original in that it linked the design, production, retail, distribution and consumption of these popular fashions. This develops Entwistle’s view that "a sociological account of fashion and dress must acknowledge the connections between production and consumption, considering the relationship between different agencies, institutions, individuals and practices" ('The Fashioned Body', Polity Press 2000 p.3) Metho...

  8. Analysis of Marketing communication of Diesel company

    OpenAIRE

    Zvadová, Zuzana

    2010-01-01

    The main objective of this work is to highlight the specifics of marketing communications in the fashion industry on an example of a particular company, an Italian company Diesel. Theoretical knowledge of fashion marketing, management of fashion companies and the characteristics of the fashion market are applied to the brand Diesel. Marketing Communication is subject of analysis of individual campaigns and then summarized the common characteristics of the whole communication. Common features ...

  9. The Role of Fashion vs. Style Orientation on Sustainable Fashion Consumption

    DEFF Research Database (Denmark)

    Gwozdz, Wencke; Gupta, Shipra; Gentry, Jim

    2014-01-01

    , the notion of style is one promising avenue. While fashion is ever changing, following trends, style evolves slowly and continues to remain stable over time, expressing consumers’ ways of life. Thus, the created planned obsolescence by fashion could be reduced by the notion of style. The aim of this study...... is to investigate the potential of emphasizing style rather than fashion to enhance sustainability in fashion consumption. We suggest that as one ages, one tends to be less fashion-oriented. Further, higher style orientation enhances one’s ability to have more concern for the environment or knowledge about...... environmental apparel that further leads to sustainable consumption habits like environmental apparel consumption. Survey data across Germany, Sweden, UK and US is collected to examine the proposed relationships and thus provide insight on the role of fashion and style on sustainable fashion consumption....

  10. The Role of Fashion vs. Style Orientation on Sustainable Fashion Consumption

    DEFF Research Database (Denmark)

    Gwozdz, Wencke; Gupta, Shipra; Gentry, Jim

    2015-01-01

    , the notion of style is one promising avenue. While fashion is ever changing, following trends, style evolves slowly and continues to remain stable over time, expressing consumers’ ways of life. Thus, the created planned obsolescence by fashion could be reduced by the notion of style. The aim of this study......Today, textile consumption is far from being sustainable with regard to production, purchase, maintenance, and disposal. The current fashion system is characterized by planned obsolescence, and environmental and social unsustainability. To resolve the tensions between sustainability and fashion...... is to investigate the potential of emphasizing style rather than fashion to enhance sustainability in fashion consumption. We suggest that as one ages, one tends to be less fashion-oriented. Further, higher style orientation enhances one’s ability to have more concern for the environment or knowledge about...

  11. Fashion, Bodies, and Objects

    Directory of Open Access Journals (Sweden)

    Jean-François Fourny

    1996-06-01

    Full Text Available This essay is based on the assumption that the body has undergone a process of fragmentation that started with "modern" art and commodity fetishism that is being amplified today by an increasingly fetishistic high fashion industry itself relayed by music videos and a gigantic pornography industry. This article begins with a discussion of fetishism and objectification as they appear in high fashion shows where underwear becomes wear (turning the inside into the outside, thus expanding (or dissolving the traditional notion of pornography because they are both reported in comparable terms by mainstream magazines such as Femmes and less conventional publications such as Penthouse . A comparable phenomenon takes place in the novels of Hervé Guibert where internal organs (that is the inside become literary characters (as "outside" through medical imagery. Finally, an issue of the French New Look magazine is analyzed because it features a high fashion collection next to a pictorial/essay on Issei Sagawa, a.k.a. "the Japanese Cannibal." Here again, the objectification of the dismembered body is taken a step further both by designer Jean-Paul Gaultier and Sagawa. It thus appears that the human body is nowadays being totally invested by commodity fetishism, rendering gender difference obsolete and opening a new space that so far has no name, and announces the final merging of high fashion, literature, pornography, and music videos.

  12. The interconnected fashion industry - an integrated vision

    Science.gov (United States)

    Papahristou, E.; Kyratsis, P.; Priniotakis, G.; Bilalis, N.

    2017-10-01

    The internet of things (IoT) is transforming everyday physical objects that surround us into an ecosystem of information that is rapidly changing the way we live our lives. Any physical product can be more intelligent, more interactive, more trackable and more valuable by being connected via IoT. All industries, including Fashion, are expecting that the IoT will make real quantifiable impact that can be quickly translated into positive ROI for the business, and equally a positive return for consumers. In our research on the integration of 3D virtual prototype in the Textile and Clothing sector, IoT was of particular interest. The research was contacted using a combination of primary and secondary sources. First hand interviews to explore the impact of recent technology applications in the design and production of fashion products and the areas which are going to benefit most. The research has included several questions to interviewees who are executives in fashion companies or industry entrepreneurs with the aim to investigate what IoT represents and attempts to understand how IoT can support Fashion Design, Development and procurement as well as manufacturing.

  13. The Communication Between Designer and Design Receiver

    DEFF Research Database (Denmark)

    Dai, Zheng; Dai, Yan

    2009-01-01

    When people think about a product,the first impression always mainly influences the result.Product is the medium of communication between designer and designer receiver.Because both of them have varied different experience and background,the information would be biased during the transferring...... process.The common symbols which can be recognized by both of designer and receiver are the key tools for communication.In some case,the same symbol in one product would be leads to different receiver impression.Generally,impression includes 3 aspects:aesthetics,function, and emotion.Designer needs...... to create an attractive and accurate impression in product from these 3 aspects.For facing the dilemma of communication,some experimental approaches can help designer deal with unique and diversity situations.Solving the detail problem in each step could keep the original meaning of designer....

  14. The Concept of Fashion Design on the Basis of Color Coordination Using White LED Lighting

    Science.gov (United States)

    Mizutani, Yumiko; Taguchi, Tsunemasa

    This thesis focuses on the development of fashion design, especially a dress coordinated with White LED Lighting (=LED). As for the design concept a fusion of the advanced science and local culture was aimed for. For such a reason this development is a very experimental one. Here in particular I handled an Imperial Court dinner dress for the last Japanese First Lady, Mrs. Akie Abe who wore it at the Imperial Court dinner for the Indonesian First Couple held on November 2006 to. This dress made by Prof. T. Taguchi and I open up a new field in the dress design.

  15. The CAL: cognitive, apperceptive and representative aspects of fashion design - Side note to neuroaesthetic theory

    Science.gov (United States)

    Csanák, Edit

    2017-10-01

    This article deals with the creative and cognitive process of the creative work from the aspect of fashion design. It is examined through the Cognitive-Apperceptive-Limn process (The CAL), analysing the stages of design work referring to prominent literature, and discussing exciting theories, such the FLOW and the AHA effects are, and the neuro aesthetic theory. Setting them into a new context, the article offers a fresh approach of a designer, rather than a scientific statement based on pragmatic findings. Since theories on artistic performance and creativity can never be enough ‘empirical’, and the process can be never understood enough well…

  16. Fashion Merchandising Curriculum Guide.

    Science.gov (United States)

    Winthrop Coll., Rock Hill, SC. School of Home Economics.

    The curriculum guide (developed by the South Carolina Office of Vocational Education, the School of Home Economics of Winthrop College, business leaders, and distributive educators) is designed for the teaching of a one-year distributive education specialty program for 12th grade students interested in pursuing a career in fashion merchandising.…

  17. Supply Chain Contracts in Fashion Department Stores: Coordination and Risk Analysis

    OpenAIRE

    Bin Shen; Pui-Sze Chow; Tsan-Ming Choi

    2014-01-01

    In the fashion industry, department stores normally trade with suppliers of national brands by markdown contract whilst developing private labels with cooperated designers by profit sharing contract. Motivated by this real industrial practice, we study a single-supplier single-retailer two-echelon fashion supply chain selling a short-life fashion product of either a national brand or a private label. The supplier refers to the national/designer brand owner and the retailer refers to the depar...

  18. UPAYA PENINGKATAN EXPORT DRIVE INDUSTRI FASHION DI ERA GLOBALISASI

    Directory of Open Access Journals (Sweden)

    Idah Hadijah

    2014-05-01

    Full Text Available The Efforts to Increase Export Drives of Fashion Industy in the Globali­sation Era. The fashion industry is inseparable from the development of fashion, cultural element/national culture, and the influence of fashion in many aspects of human life. Thus, fashion industry is a positive business opportunities in globalization era. Fashion industry involves various parties such as the resource of fabric thread, fabric manufacturers, designer, producers to distributors, starts from small business to large business, and also involves a lot of workers with various skills and talents. In order to support fashion industry producers having positive export drives, it is necessary to to pay attention to many components, such as production, supplier, and the final products that are distributed to the retailers. These components are also related to the quality of human resources, material resources, fashion forecasting, and the multimedia of fashion industry. : Industri fashion, tidak terlepas dari perkembangan busana, unsur budaya/ kultur suatu bangsa, serta pengaruh busana dalam berbagai aspek kehidupan manusia. Dengan demikian industri fashion merupakan peluang bisnis yang positif di era globalisasi. Industri fashion melibatkan berbagai pihak mulai dari asal serat, pem­buatan kain, desainer, produsen sampai distributor, mulai dari bisnis kecil sampai bisnis besar, juga melibatkan banyak pekerja dengan berbagai keahlian dan bakat. Upaya produsen industri fashion agar memiliki export drive yang positif, perlu memperhatikan komponen produksi, komponen supplier, produk akhir yang didistri­busikan pada retailer. Komponen-komponen tersebut terkait dengan kualitas: sumber daya manusia, sumber daya material, fashion forecasting, dan multimedia industri fashion.

  19. Analisis Semiotik Fashion Ines Ariani Sebagai Bentuk Presentasi Diri

    Directory of Open Access Journals (Sweden)

    Monica Stella Angelina

    2015-12-01

    Full Text Available Fashion can be seen from the side semoitikanya that denotation and connotation. Like the black color that has connotations mysterious, bold, independent, and stylish, yellow color that symbolizes joy and a sense of spirit. Tiger spotted pattern connotes bold. Clothes that show the shape of the body shape connotes the online, open-minded, and confident. Denotation and connotation of this it can be concluded that Ines presenting himself as someone who is brave, open, cheerful, and stylish. Fashion and clothing are included in it has a deeper function than as body armor and kesopan that as the way a person communicates where fashion clothing is non-verbal communication that is artifactual. It can be seen that one can judge others simply on appearances alone. Even generally someone will first see the appearance of others before making conversation. This conversation function to verify whether the accepted meaning when just looking at clothes only in accordance with the meaning of a conversation or when it is doing the opposite. Although a person can wear to present themselves as it is, but nonetheless in reality there is an element of performance in it. It is also likely to be experienced by Ines, where in addition wants to present himself, Ines also wants the fashion that he was wearing viewed and became the center of attention of the crowd. Fashion dapat dilihat secara semoitikanya yaitu dari sisi denotasi dan konotasinya. Seperti warna hitam yang memiliki konotasi misterius, berani, mandiri, dan stylish, warna kuning yang melambangkan keceriaan dan rasa semangat. Pattern totol harimau yang berkonotasi berani. Bentuk pakaian yang memperlihatkan bentuk tubuh berkonotasi daring, open-minded, dan percaya diri. Dari denotasi dan konotasi inilah dapat diambil kesimpulan bahwa Ines mempresentasikan dirinya sebagai seseorang yang berani, terbuka, ceria, dan stylish. Fashion dan pakaian yang termasuk di dalamnya memiliki fungsi yang lebih mendalam selain

  20. Perception of fashion brands by consumers in Serbia

    Directory of Open Access Journals (Sweden)

    Ostojić Ivana

    2012-01-01

    Full Text Available Fashion phenomenon has always attracted attention, but this topic has never been as popular as it is now. Fashion industry permeates all the aspects of human society and it portrays the time we live in the best way. Globalization of fashion and internalisation of doing business in fashion industry have conditioned moving all the important business functions to the countries with noticeably cheaper price of all the resources which has influenced reduction of the cost of fashion products. Textile industry in Serbia, once successful branch of the processing industry, is faced with foreign competition which has succeeded in positioning in the domestic market and attracting wide range of consumers. The research concerning consumers' preferences about fashion brands by determining which factors influence consumers the most while shopping will present the current situation in fashion industry of Serbia. By taking all brand characteristics into account (quality, price, design, commodity, prestige, we can determine the differences in evaluating the factors which apply to choosing garments by examinees regarding their gender, age and market they buy the products on. The case study showing how the consumers from Serbia and abroad see Mona fashion brand will be presented in the research.

  1. Dress code: sustainable fashion : Bridging the attitude-behaviour gap

    OpenAIRE

    Billeson, Kristin; Klasander, Karolina

    2015-01-01

    This study investigates previous research on four barriers that hinder consumers from buying sustainable fashion; style/design, price, convenience and information/knowledge. Using a mixed methods approach, a survey has been performed on members of the general public in London as well as interviews with two professionals in the fashion industry with knowledge on sustainability in fashion. Looking through the lens of the attitude-behaviour gap the consumers’ attitude and behaviour towards susta...

  2. Fashion Objects

    DEFF Research Database (Denmark)

    Andersen, Bjørn Schiermer

    2009-01-01

    -- an outline which at the same time indicates the need for transformations of the Durkheimian model on decisive points. Thus, thirdly, it returns to Durkheim and undertakes to develop his concepts in a direction suitable for a sociological theory of fashion. Finally, it discusses the theoretical implications......This article attempts to create a framework for understanding modern fashion phenomena on the basis of Durkheim's sociology of religion. It focuses on Durkheim's conception of the relation between the cult and the sacred object, on his notion of 'exteriorisation', and on his theory of the social...... symbol in an attempt to describe the peculiar attraction of the fashion object and its social constitution. However, Durkheim's notions of cult and ritual must undergo profound changes if they are to be used in an analysis of fashion. The article tries to expand the Durkheimian cult, radically enlarging...

  3. Fashioning the fashion princess: mediation—transformation—stardom

    Directory of Open Access Journals (Sweden)

    Therése Andersson

    2012-03-01

    Full Text Available Is she looking as royal as can be? Dressing the part of a princess? Popular media texts, such as magazines completely devoted to celebrity matters, dealing with reports on who is wearing what at which occasion, provide the empirical outset for this textual study on the representations of the Scandinavian princesses of today: Mary (Denmark, Mette-Marit (Norway, Victoria (Sweden and Madeleine (Sweden. In this article the princesses are, on a theoretical level, considered stars with their own images, images constructed in a similar way as film stars, with fashion and appearance as the focal point. In popular media texts, such as the Swedish woman's magazine Svensk Damtidning, the styles of the princesses are scrutinised, compared and evaluated. These mappings are in this way further examined, and the topics surrounding the representations are surveyed. The themes selected for supplementary examination are personal style and Cinderella narrative, as they emerge as intimately interrelated with fashion. The epithet princess, in the sense “what a princess ought to look like”, is given in terms of aestheticised appearance: body, fashion and personal style, is thus discussed and theorised throughout the article. Hence, the purpose of this article is to examine the roll of dress and the matter of appearance concerning the representations of the Scandinavian princesses, relating to the themes of style and consumption, as well as the transformation narratives. How are these royal styles constructed, on a designer level as well on a thematic level? Therése Andersson, Ph.D., Cinema Studies, currently employed at the Department of History, Stockholm University. Her doctoral thesis is entitled Beauty Box: Film Stars and Beauty Culture in Early 20th Century Sweden. She has recently finished her post doctoral research project Sofia Coppola's Marie Antoinette, granted by Anna Ahlström and Ellen Terserus Foundation, and is currently working on the research

  4. Rethinking the Fashion Collection as a Strategic Tool in a Circular Economy

    DEFF Research Database (Denmark)

    Ræbild, Ulla; Bang, Anne Louise

    2017-01-01

    The fashion industry currently undergoes radical change showing signs of an overall sustainable paradigm shift. This paper investigates how the fashion collection, as a particular design framework, might be reconfigured as a strategic driver for garment longevity furthering sustainable fashion...... design. The study builds on a case study of a company offering a subscription service of baby clothing. We explore in details if and how they use the collection as a strategic design tool. In the analysis and discussion, it is clarified that the feedback from users, manufacturers and the garments play...

  5. "SuperNoova" jõudis Fashion TVsse!

    Index Scriptorium Estoniae

    2002-01-01

    Klipp "Fashion Designer Contest - SuperNoova (Estonie) - Femme Pret ̉ Porter - Automne-Hiver 2002/2003" jõudis FTV ekraanile. Disaineritest on esile tõstetud võitjad: Jaanus Orgusaar vanemas ja Leelo nooremas kategoorias

  6. Comparison of Higher Fashion Involvement Group and Lower Fashion Involvement Group in Taiwan

    OpenAIRE

    Huang, Yu-Chiao

    2013-01-01

    Fashion collaboration becomes a common marketing strategy for many fashion brands in order to attract consumers’ attentions and stand out from competitors. The purpose of this dissertation is to explore the formation of consumers’ attitudes toward fashion collaboration. First, it intends to distinguish different types of consumers, which are higher fashion involvement and lower fashion involvement. Second, by utiliseing four different variables, which are prior attitudes, product fit, brand, ...

  7. Visual merchandising displays: the fashion retailer’s competitive edge?

    Directory of Open Access Journals (Sweden)

    Elsa C. Nell

    2015-10-01

    Full Text Available Visual merchandising has been called the silent salesman and retailers will be wise to use this silent salesman to enhance their total offering. This makes the in-store environment the perfect tool for fashion retailers to create a competitive advantage that other retailers might not have. The main research objective of this study was to explore if visual merchandising displays can be utilised to create a competitive advantage in fashion retail stores. A secondary objective was to explore the effect that visual merchandising displays have on a fashion retailer’s retail image. Qualitative research was performed by means of focus groups and the respondents were selected by means of purposive sampling. Thereafter, the data was analysed using thematic analysis. The results indicated that visual merchandising displays not only influence store image by communicating product quality and store character, but that they also create a purchasing environment that encourages impulse buying.

  8. Aesthetic quality inference for online fashion shopping

    Science.gov (United States)

    Chen, Ming; Allebach, Jan

    2014-03-01

    On-line fashion communities in which participants post photos of personal fashion items for viewing and possible purchase by others are becoming increasingly popular. Generally, these photos are taken by individuals who have no training in photography with low-cost mobile phone cameras. It is desired that photos of the products have high aesthetic quality to improve the users' online shopping experience. In this work, we design features for aesthetic quality inference in the context of online fashion shopping. Psychophysical experiments are conducted to construct a database of the photos' aesthetic evaluation, specifically for photos from an online fashion shopping website. We then extract both generic low-level features and high-level image attributes to represent the aesthetic quality. Using a support vector machine framework, we train a predictor of the aesthetic quality rating based on the feature vector. Experimental results validate the efficacy of our approach. Metadata such as the product type are also used to further improve the result.

  9. Sales Rebate Contracts in Fashion Supply Chains

    Directory of Open Access Journals (Sweden)

    Chun-Hung Chiu

    2012-01-01

    Full Text Available We explore in this paper the performance of sales rebate contracts in fashion supply chains. We conduct both analytical and numerical analyses via a mean-variance framework with reference to real empirical data. To be specific, we evaluate the expected profits and variance of profits (risk of the fashion supply chains, fashion retailers, and manufacturers under (1 the currently implemented sales rebate practices, (2 the case without sales rebate, and (3 the theoretical coordination situation (if target sales rebate is adopted. In addition, we analyze how sales effort affects the performances of the supply chain and its agents. Our analysis indicates that the rebate contracts may hurt the retailer and the manufacturer of a fashion supply chain when it is inappropriately set. Moreover, a properly designed sales rebate contract not only can coordinate the supply chain (with retail sales effort but can also improve expected profits and lower the levels of risk for both the manufacturer and the retailer.

  10. The Quota-Based Compensation Plan in Fashion Retailing Industry under Asymmetric Information

    Directory of Open Access Journals (Sweden)

    Mingzhu Yu

    2014-01-01

    Full Text Available We study a compensation plan problem in the fashion retailing industry, which involves a risk-neutral fashion retailer and a risk-neutral salesperson, in a two-stage game framework with asymmetric information. In the first stage, the fashion retailer provides a menu of compensation plans to the salesperson who decides which plan to sign based on his superior market demand information. Confronted with the asymmetric demand information, the fashion retailer could observe market information from the salesperson's response by designing a menu of compensation plans rather than a single one to the salesperson. In the second stage, the fashion retailer then makes production decision and the salesperson determines his selling effort. We consider both adverse selection and moral hazard. We adopt the quota-based plan to derive the fashion retailer’s optimal compensation plan design and the salesperson's best response. We emphasize the impact of the quota level on the system outcomes. The results reveal that a higher quota level is disadvantageous to the fashion retailer but advantageous to the salespersons.

  11. The application of visual communication design in display design

    Institute of Scientific and Technical Information of China (English)

    仪晓华

    2015-01-01

    Visual communication design is a kind of visual language and the art of communication behavior, it condenses complex and chaos and obscure information can in the shortest possible time to be understanding of the functional information, at the same time, make the design work itself sound art, philosophy and culture, cause the audience’s perception experience and emotional resonance, and eventually approved. Display of visual communication don’t like people use language to convey, but in all kinds of display environment by graphics, text, color elements such as passing information to people, visual communication design as a medium between designer and audience, communicate through planar graphic elements, format design, the combination of the text elements, color elements make exhibition has rhythm beauty so as to build a display space, the space information accurate, vivid and clear function division, comfortable, and the outline of rich imagination space to the person and strong visual impression.

  12. Brand Awareness Strategy for Fashion Urban Youth Local Brand "Pinx Project"

    OpenAIRE

    Insania, Rima; Mutiaz, Intan Rizky

    2013-01-01

    Indonesian young designers have a very strong potential to explore the International level with the achievements that gradually starts to open the eyes of the global fashion world.urban youth local label movement which spreading in 5 years, glance Indonesia fashion industry. One of the is Pinx Project. Pinx Project, found in late November 2011, grew along with urban youth fashion which was booming among young people and many other emerging fashion lines. Pinx, which can still be considered as...

  13. Fashion in the golden age of Yugoslavian 20th century textile and clothing industry

    Science.gov (United States)

    Todorović, T.; Pavko-Čuden, A.

    2017-10-01

    The development of fashion seems to have occurred in societies which were changing, where that change is valued by some group within the society, and social mobility was possible. Fashion is not possible in totally egalitarian society nor in a rigid hierarchy. The paper presents Slovenian/Yugoslavian fashion design based on local industrial and educational capacities in the golden age of the textile and clothing branch. The paradox of Western style fashion in the frame of socialistic political system in commented. In the late 1940s, Yugoslav modernity transmitted through fashionable dress was mainly representational, since industry was unable to deliver fashionable dresses due to post-war poverty and backwardness. Yugoslavia’s different path toward socialism was mirrored in its different symbolic and material production of dress in comparison to that of other Eastern European countries. Although factories had been nationalised, attacks on Western fashion were never intense, and the Yugoslav regime did not establish a central dress institution to politically direct the design, production and distribution of clothes as it was the case in most Eastern European countries. The restoration and the development of the textile industry evoked a need for new jobs, specifically in textile and fashion design. The fashion scene in Slovenia/Yugoslavia started to differ from other Eastern countries. In the golden age of the national textile and clothing industry fashion collections have gone hand in hand with the European fashion.

  14. 20th Century Fashions. Teacher Edition. Marketing Education LAPs.

    Science.gov (United States)

    Hawley, Jana

    This learning activity packet is designed to help students to acquire a competency: how to use an understanding of fashion history in preparation for a career in the fashion industry. The unit consists of the competency, three objectives, suggested learning activity, transparency masters, and a pretest/posttest with answer keys. The activity is a…

  15. Fashion Forward: Forecasting Visual Style in Fashion

    OpenAIRE

    Al-Halah, Ziad; Stiefelhagen, Rainer; Grauman, Kristen

    2017-01-01

    What is the future of fashion? Tackling this question from a data-driven vision perspective, we propose to forecast visual style trends before they occur. We introduce the first approach to predict the future popularity of styles discovered from fashion images in an unsupervised manner. Using these styles as a basis, we train a forecasting model to represent their trends over time. The resulting model can hypothesize new mixtures of styles that will become popular in the future, discover styl...

  16. Mining Fashion Outfit Composition Using An End-to-End Deep Learning Approach on Set Data

    OpenAIRE

    Li, Yuncheng; Cao, LiangLiang; Zhu, Jiang; Luo, Jiebo

    2016-01-01

    Composing fashion outfits involves deep understanding of fashion standards while incorporating creativity for choosing multiple fashion items (e.g., Jewelry, Bag, Pants, Dress). In fashion websites, popular or high-quality fashion outfits are usually designed by fashion experts and followed by large audiences. In this paper, we propose a machine learning system to compose fashion outfits automatically. The core of the proposed automatic composition system is to score fashion outfit candidates...

  17. Vivienne Westwood and the Ethics of Consuming Fashion

    DEFF Research Database (Denmark)

    Clarke, Jean; Holt, Robin

    2016-01-01

    Little attention has been given to the ethics of fashion consumption despite the often trenchant critique of the fashion industry for intensifying cycles of production, consumption, and disposal and encouraging in consumers a superficial sense of identity and the good life through apparel....... In this article, we suggest that although relationships with clothes are not often explicitly stated as “being ethical,” the capacity to be ethical can pervade the buying and wearing of clothes. We focus on the fashion designer, environmental campaigner, and critic of consumption Vivienne Westwood and those who...... consume her clothing. Using a single case study approach (combining interview data, participant observation, internal and external documents, and literature), we examine the ethical potential of consuming fashion. We show how ethics in consumption is a critical engagement with how products such as clothes...

  18. "Salvation Armany": Gay sensibility between high fashion and everyday dressing practices

    Directory of Open Access Journals (Sweden)

    Ildiko Erdei

    2016-03-01

    Full Text Available The paper considers the link between gay people and the fashion world, their role and and relationship to clothing in different fashion registries, as pointed out by Jennifer Craik, in high and in everyday fashion. Based on secondary literature the paper will outline current problematizations of the relationship between gays and high fashion, as well as their importance for the history of high, elite, designer fashion. In the second part of the paper, based on empirical research on the behavior of gay people in Belgrade fashion-wise, the discourses and practices of everyday fashion within the gay population of the capital of Serbia are presented, with a focus on three aspects of dressing practices: consumption of fashionable clothing and accessories with a focus on shopping, evaluation and hierarchization of branded clothing and the skill of combining them which respondents believe represents the key to their unique styles.

  19. The interplay of institutional forces and consumer desires in the moulding of fashion

    OpenAIRE

    S. Askegaard; D. Atik; S. Borghini

    2008-01-01

    This study, focused on consumer desires and fashion, is based on interviews with both fashion consumers and designers. We found not only that the fashion systems constrains consumers as the meaning of fashion-related choices is continuously resignified, but also that consumers pose constraints on marketers, increasingly frustrated by the need to keep up with increasingly changing consumer tastes.

  20. Ropajes: Sewing and Fashion Design Courses

    Directory of Open Access Journals (Sweden)

    Carlos J. Lebrón Cajigas

    2014-11-01

    Full Text Available Vilma Martínez is an entrepreneur from Puerto Rico that started a sewing school that kept growing and expanding into related courses and businesses. Those businesses reach several industries such as education, fashion, and entertainment. Besides having to deal with the management of the marketing, operations, human resources, and other functions, she also had to face problems that are particular to family businesses and to new businesses. Even though the economic environment in PR and the industry environment were very difficult, there were also social and demographic factors that helped her sewing school segment to experience significant growth. The growth of the sewing school was also due to the advertising, pricing, and other marketing activities implemented and that kept evolving over time from constant experimentation. Many strategic issues are presented, including relocation, larger facilities, accreditation, and the hiring of non-family employees.

  1. Moe fenomen. The Phenomenon of Fashion

    Directory of Open Access Journals (Sweden)

    Ines Piibeleht

    2012-06-01

    , they describe the object as it appears to them. The experiential act acquires content as mediated through meaning, even though the structures of consciousness that lead to the experience are not expressed explicitly through specific experiential content. Referring to Husserl and distinguishing between the mode of appearance of an object and the apparent object, it is possible to draw attention to the way a fashion image appears to an individual, and to describe how changes take place in the content of the experiential act. No other epistemology allows for the analysis of a change in perception in relation to the same object. As the content of experience changes, so does the look, which in turn alters and influences the next experience. All intentional objects toward which our consciousness is directed are shaped throughout the process of experiencing them. We experience objects , see the form of these objects and their connections to design, their use of language, and a variety of other contexts characteristic of the era. Awareness of fashion develops in the course of experience, which in turn influences the content of subsequent experience. The experience of fashion is not something static, but a continuous process. Phenomenology does not purport to explain and analyse the reasons behind subjective and intersubjective meanings, but is rather oriented toward calling attention to the transcendental level of experience. With the help of narratives generated in the course of cultural coding, the objects we see on the (fashion field have formed their specific horizons of meaning creation. As a code in cultural and social space which opens the meanings of cultural phenomena, fashion influences the perception of the “self“ and the object of concrete experience, as well as exerting a broader influence on the content of experience by means of a horizon of meaning. It is possible to develop Husserl's idea of the mode of the act and the content of experience in order to

  2. The Fashioning of Fashionable Diseases in the Eighteenth Century.

    Science.gov (United States)

    Shuttleton, David E

    This essay considers why the eighteenth century has particular significance for anyone concerned with the cultural forces necessary to render a disease fashionable. A brief overview of a pervasive cult of sensibility addresses the role of popular medical writing, imaginative literature, and spas in circulating a romanticized model of nervous disorders as signs of intellectual and moral superiority. Attention is drawn to the ambiguity in the term "fashionable" implying "popular," but also something that might be contrived; to what extent were Georgian fashionable diseases merely cultural constructs? Here the medicalization of masturbation suggests a limit-case. The discussion concludes with an individual case history as reported to the leading academic physician William Cullen.

  3. A Theory on Fashion Consumption

    OpenAIRE

    Fang Ma; Huijing Shi; Lihua Chen; Yiping Luo

    2012-01-01

    Both the theory of top-down penetration of fashion consumption (Veblen - Simmel model) and the theory of bottom-up fashion consumption have been found consistent with the consumer behavior in the China¡¯s fashion consumer market and the trend of such behavior keeps growing. Therefore, it is necessary to carry out a study on fashion consumption to meet the needs of the development of real life and fashion consumption. Firstly, we describe the content of fashion consumption, discuss the connota...

  4. Improving Communication in Design

    DEFF Research Database (Denmark)

    Maier, Anja; Doenmez, Denniz; Hepperle, Clemens

    2011-01-01

    Communication permeates every aspect of an engineer’s work – from clarifying product specifications to shaping social ties. This paper offers an overview of recommendations from literature to improve communication within and among engineering teams. We assume communication problems are often...... of tasks. To improve these factors in order to enable effective communication, this paper collates more than hundred recommendations from journal articles and textbooks published in the fields of engineering design, management science, sociology, and psychology. Recommendations include, for example...

  5. Detox fashion supply chain

    CERN Document Server

    2017-01-01

    This first volume on detox fashion discusses various interesting topics including a Toxic-Free Supply Chain for Textiles and Clothing; Environmental Issues in Textiles; Global Regulations, Restrictions & Research; Making the Change: Consumer Adoption of Sustainable Fashion; and Strategies for Detoxing Your Wardrobe. It provides an overview of the chemical-related issues confronting the fashion sector, summarizes global regulations, and discusses how to make the change by changing consumers’ attitude towards adopting sustainable fashion, as well as the best strategies for detoxing our wardrobes.

  6. Improving the supply chain agility of a fashion accessories company

    OpenAIRE

    Rosenlund, Kristian

    2015-01-01

    This thesis aims to improve the supply chain agility of a case company that is engaged in the design, development and worldwide marketing and selling of fashion accessories and design services. This thesis explores agility in context of supply chain management and in fashion industry where the typical challenges are that demand is highly volatile and hard to predict, the number of products per sales season is large and products have a fairly short life-cycles. In this study, the research ...

  7. Distributed systems design using separable communications

    International Nuclear Information System (INIS)

    Capel, A.C.; Yan, G.

    1980-01-01

    One of the promises of distributed systems is the ability to design each process function largely independently of the others, and in many cases locate the resulting hardware in close proximity to the application. The communications architecture for such systems should be approached in the same way, using separable communications facilities to meet individual sets of requirements while at the same time reducing the interactions between functions. Where complete physical separation is not feasible and hardware resource sharing is required, the protocols should be designed emphasizing the logical separation of communication paths. This paper discusses the different types of communications for process control applictions and the parameters which need to be characterized in designing separable communications for distributed systems. (auth)

  8. Overall Insight into the Fashion Business

    OpenAIRE

    Hagelberg, Laura

    2015-01-01

    The aim of this thesis is to examine today’s fashion from a business perspective. In this thesis fashion business is examined through fashion history, fashion industry and life cycle, today’s fast fashion and also consumer behavior in fashion. This thesis is conducted for a Finnish fashion business, InStyle. InStyle is a family based fashion business operating mainly via online and monthly trade fairs. There is also a physical store in Savonlinna which sells InStyle brands. Though the ow...

  9. Fashion in Actions on Social Media – Spanish SME Fashion Brands Case Studies

    OpenAIRE

    Ananda, Artha Sejati; Hernández García, Ángel; Lamberti, Lucio

    2015-01-01

    Fashion is one of the most vibrant sectors in Europe and important contributors to the European Union (EU) economy. In particular, Small and Medium Enterprises (SMEs) play a major part in European fashion industry (EU 2012). Just like fashion, where people¿s style has inherently meant to be shared as it is foremost a representation of one¿s self-image, social media allow the reflection of ones' personality and emotions. Although fashion practitioners have embraced social media in their market...

  10. Recipient design in tacit communication

    NARCIS (Netherlands)

    Newman-Norlund, Sarah E.; Noordzij, Matthijs Leendert; Newman-Norlund, Roger D.; Volman, Inge A.C.; de Ruiter, Jan Peter; Hagoort, Peter; Toni, Ivan

    2009-01-01

    The ability to design tailored messages for specific listeners is an important aspect of human communication. The present study investigates whether a mere belief about an addressee’s identity influences the generation and production of a communicative message in a novel, non-verbal communication

  11. Face of Fashion

    NARCIS (Netherlands)

    Bright, S.; Aletti, V.

    2007-01-01

    This stunning book explores the symbiotic relationship between contemporary portrait photography and fashion. The book presents the intensely unconventional, often unnervingly intimate portraiture being made by five of the most creative and original fashion photographers at work in the world

  12. EXTENSIVE KNOWLEDGE IN FASHION TRENDS FOR SPRING/SUMMER 2013

    OpenAIRE

    Alexandra Mocenco; Sabina Olaru; Georgeta Popescu

    2013-01-01

    Globally there is mobility market and a manufacturers orientation to innovative products of small series or personalized. Adaptability and compliance with these fashion trends subordinate to client requirements is the key to developing big consumer brands known worldwide. Product design and development based extensive knowledge in fashion trends are extremely important capabilities for companies in the garment industry. Aligning economic agents to flexibility, mobility and speed of change in ...

  13. Visual accessibility in graphic design: A client–designer communication failure

    OpenAIRE

    Cornish, Katie; Goodman-Deane, Joy; Ruggeri, Kai; Clarkson, P. John

    2015-01-01

    It is essential that graphic design is visually clear and accessible. However, evidence suggests that a lack of consideration is given to visual accessibility in print-based graphic design. Furthermore, effective client-designer communication is a vital component in this. This paper investigates current graphic design practice, with regard to visual accessibility, specifically focussing on client-designer communication. A survey of 122 graphic designers and clients identified that these two g...

  14. Visuel Communication in Web Design

    DEFF Research Database (Denmark)

    Thorlacius, Lisbeth

    2010-01-01

    Web sites are rapidly becoming the preferred media choice for information search, company presentation, shopping, entertainment, education, and social contacts. And along with the various forms of communication that the Web offers the aesthetic aspects have begun to play an increasing important...... role. However, studies in the design and the relevance of focusing on the aesthetic aspects in planning and using Web sites have only to a smaller degree been subject of theoretical reflection. For example, Miller in 2001, Thorlacius in 2001, 2002, 2005, Engholm in 2002, 2003 and Beaird in 2007 have...... to introduce a model for analysis of the visual communication in Web design figure 2. This new model is based on Roman Jakobson's communication model, which focuses on the linguistic aspects of the communication. Jakobson’s model has been expanded and adapted so that it is applicable to visual communication...

  15. Solar fashion: An embodied approach to wearable technology

    NARCIS (Netherlands)

    Smelik, A.M.; Toussaint, L.; Dongen, P. van

    2016-01-01

    Using Pauline van Dongen’s ‘Wearable Solar’ project as a case study, the authors argue that materiality and embodiment should be taken into account both in the design of and the theoretical reflection on wearable technology. Bringing together a fashion designer and scholars from cultural studies,

  16. Discussion on Application of Space Materials and Technological Innovation in Dynamic Fashion Show

    Science.gov (United States)

    Huo, Meilin; Kim, Chul Soo; Zhao, Wenhan

    2018-03-01

    In modern dynamic fashion show, designers often use the latest ideas and technology, and spend their energy in stage effect and overall environment to make audience’s watching a fashion show like an audio-visual feast. With rapid development of China’s science and technology, it has become a design trend to strengthen the relationship between new ideas, new trends and technology in modern art. With emergence of new technology, new methods and new materials, designers for dynamic fashion show stage art can choose the materials with an increasingly large scope. Generation of new technology has also made designers constantly innovate the stage space design means, and made the stage space design innovated constantly on the original basis of experiences. The dynamic clothing display space is on design of clothing display space, layout, platform decoration style, platform models, performing colors, light arrangement, platform background, etc.

  17. Design Considerations for Multi-Channel Picture Communication Networks

    OpenAIRE

    Scheibe, Paul O.

    1983-01-01

    Design of networks intended for communication of digitally-encoded pictures involves considerations different from those used in the design of text or voice communication networks. This paper provides an overview of the elements useful in the design of picture communication networks by relation and contrast with other communication networks. Particular emphasis is given to picture communication systems useful in medical applications.

  18. Recipient Design in Tacit Communication

    Science.gov (United States)

    Newman-Norlund, Sarah E.; Noordzij, Matthijs L.; Newman-Norlund, Roger D.; Volman, Inge A. C.; de Ruiter, Jan Peter; Hagoort, Peter; Toni, Ivan

    2009-01-01

    The ability to design tailored messages for specific listeners is an important aspect of human communication. The present study investigates whether a mere belief about an addressee's identity influences the generation and production of a communicative message in a novel, non-verbal communication task. Participants were made to believe they were…

  19. Analisis Model Struktural Faktor-Faktor Pembentuk Fashion-Oriented Impulse Buying Produk Ritel Fashion Berdasarkan Sudut Pandang Konsumen Usia Remaja [Structural Model Analysis of Fashion-Oriented Impulse Buying of Retail Products Based on the Teenage Customer's Perspective

    Directory of Open Access Journals (Sweden)

    Berto Mulia Wibawa

    2018-05-01

    Full Text Available The impact of globalization encourages many retailers from abroad with great capital to perform business activities especially in Indonesia. This also supported by the fashion industry which is currently growing. Unplanned purchases (or impulse buying is an act of purchase made by consumers who previously had no plans to buy the product. This study examines how fashion involvement influences positive emotion, hedonic consumption tendency, and fashion-oriented impulse buying at the retail fashion at Galaxy Mall Surabaya. The method of this study is using conclusive descriptive design with a multiple cross-sectional and judgmental sampling type. The distribution of questionnaires was done by direct survey to 188 customers of Zara, Pull & Bear and Stradivarius aged 15-21 who made purchases in one of those three stores in the last 1 month. The results of this study showed that fashion involvement has a positive effect on positive emotion, hedonic consumption tendency, and fashion-oriented impulse buying. A hedonic consumption tendency has a positive effect on positive emotions and fashion-oriented impulse buying. Other findings show that positive emotions have no influence towards fashion-oriented impulse buying. The results also recommended that retail mix strategy can be applied by Zara, Pull & Bear and Stradivarius to maximize retail revenue from potential customers by using the advantage of impulse buying behavior. Bahasa Indonesia Abstrak: Dampak globalisasi mendorong banyak pengusaha ritel dari luar negeri dengan kemampuan kapital yang besar melakukan aktivitas bisnis di Indonesia. Hal ini didukung oleh fenomena industri fashion yang saat ini semakin berkembang di Indonesia. Pembelian tak terencana (impulse buying merupakan tindakan pembelian yang dilakukan konsumen dimana sebelumnya belum ada rencana untuk membeli produk tersebut. Penelitian ini bertujuan untuk menguji hubungan fashion involvement, positive emotion, hedonic consumption

  20. System Design for Nano-Network Communications

    Science.gov (United States)

    ShahMohammadian, Hoda

    The potential applications of nanotechnology in a wide range of areas necessities nano-networking research. Nano-networking is a new type of networking which has emerged by applying nanotechnology to communication theory. Therefore, this dissertation presents a framework for physical layer communications in a nano-network and addresses some of the pressing unsolved challenges in designing a molecular communication system. The contribution of this dissertation is proposing well-justified models for signal propagation, noise sources, optimum receiver design and synchronization in molecular communication channels. The design of any communication system is primarily based on the signal propagation channel and noise models. Using the Brownian motion and advection molecular statistics, separate signal propagation and noise models are presented for diffusion-based and flow-based molecular communication channels. It is shown that the corrupting noise of molecular channels is uncorrelated and non-stationary with a signal dependent magnitude. The next key component of any communication system is the reception and detection process. This dissertation provides a detailed analysis of the effect of the ligand-receptor binding mechanism on the received signal, and develops the first optimal receiver design for molecular communications. The bit error rate performance of the proposed receiver is evaluated and the impact of medium motion on the receiver performance is investigated. Another important feature of any communication system is synchronization. In this dissertation, the first blind synchronization algorithm is presented for the molecular communication channels. The proposed algorithm uses a non-decision directed maximum likelihood criterion for estimating the channel delay. The Cramer-Rao lower bound is also derived and the performance of the proposed synchronization algorithm is evaluated by investigating its mean square error.

  1. Evolutionary dynamics of complex communications networks

    CERN Document Server

    Karyotis, Vasileios; Papavassiliou, Symeon

    2013-01-01

    Until recently, most network design techniques employed a bottom-up approach with lower protocol layer mechanisms affecting the development of higher ones. This approach, however, has not yielded fascinating results in the case of wireless distributed networks. Addressing the emerging aspects of modern network analysis and design, Evolutionary Dynamics of Complex Communications Networks introduces and develops a top-bottom approach where elements of the higher layer can be exploited in modifying the lowest physical topology-closing the network design loop in an evolutionary fashion similar to

  2. An investigation of application of the golden ratio and Fibonacci sequence in fashion design and pattern making

    Science.gov (United States)

    Kazlacheva, Z. I.

    2017-10-01

    The Golden ratio and Fibonacci sequence are used as proportions in design as symbols of beauty and harmony. That symbolism is a result of the strong connections in their mathematical nature. The Golden section is a number, introduced with Greek letter φ, which is found by dividing a line into two parts as the longer part divided by the smaller part is equal as the whole length of longer and smaller parts divided by the longer part. Fibonacci sequence is a series of numbers where every number is equal to the two numbers before it. An investigation of application of proportions based on the Golden ratio and Fibonacci sequence in the fashion design and pattern making of ladies’ clothing is the main aim of the paper. Based on the study it may be concluded that in fashion design and pattern making the Golden ratio and Fibonacci sequence can be used in creation of beautiful and harmonic forms directly or with the help of geometrical figures as: In directly use the Golden and Fibonacci numbers proportions can be in one and the same or different directions. In the application with the help of geometrical shapes the Golden and Fibonacci figures combine proportioning and form creation. The Golden and Fibonacci shapes can be used directly as forms or as frames of forms creation of elements and pieces. Its application can be in different directions and location according the bodice. The Golden section and Fibonacci sequence can combine proportions with other principles of design as symmetry, rhythm, etc.

  3. Sustainable Rent-Based Closed-Loop Supply Chain for Fashion Products

    Directory of Open Access Journals (Sweden)

    Zhi-Hua Hu

    2014-10-01

    Full Text Available The textile and clothing industry generates much pollution and consumes a large amount of resources. Improper uses and disposal of clothing products make the problems much more severe. Fast fashion products shorten the valid lifecycle and generate more waste than regular clothing products. Considering the features of fashion products, a system of a rent-based closed-loop supply chain is developed to improve the sustainability of fashion products. The supply chain processes (fashion design and manufacturing, laundry, logistics and disposal, the operations management issues (inventory management, closed-loop logistics, human-clothing matching, booking system and the rental pricing and the sustainability promotion aspects (customization, responsive system, culture and policy aspects are investigated by devising sustainable strategies. The rationalities of the developed system and strategies are reviewed and elucidated in detail. The results may contribute to building sustainable closed-loop fashion supply chains, the related information systems and operational and managerial mechanisms.

  4. Loyalty in Fashion Industry

    OpenAIRE

    Frühauf, Daniel

    2014-01-01

    The aim of this thesis is to analyze customer loyalty and market fashion apparel, identify customer perception and participation in loyalty programs. Evaluate current approaches of using customer loyalty programs by the biggest fashion houses. Based on the research results suggest recommendations for creating loyalty programs on the market with fashion and clothing. The solution was used focus group methods, questionnaire probes, expert interviews, desk research and market testing, which focu...

  5. STARtorialist: Astronomy Fashion & Culture Blog and Reader Survey Results

    Science.gov (United States)

    Ash, Summer; Rice, Emily L.; Jarreau, Paige B.

    2016-01-01

    STARtorialist (startorialist.com) is a Tumblr-based blog that curates the proliferation of "Astro Fashion" - clothing accessories, decor, and more - with the goal of celebrating the beauty of the universe and highlighting the science behind the astronomical imagery. Since launching in January 2013, we have written over 1000 unique posts about everything from handmade and boutique products to mass-produced commercial items to haute couture seen on fashion runways. Each blog post features images and descriptions of the products with links to the original astronomical images or other relevant science content. We also feature profiles of astronomers, scientists, students, and communicators wearing, making, or decorating with "startorial" items. Our most popular posts accumulate hundreds or thousands of notes (faves or reblogs, in Tumblr parlance), and one post has nearly 150,000 notes. In our second year, we have grown from 1,000 to just shy of 20,000 followers on Tumblr, with an increased audience on Twitter, Instagram, and Facebook as well. We present preliminary results from a reader survey conducted September-October 2015 in collaboration with science communication researcher Dr. Paige Jarreau. The survey provides data on reader habits, motivations, attitudes, and demographics in order to assess how STARtorialist has influenced our readers' views on science, scientists, and the scientific community as a whole.

  6. Been there! Done it! Just not quite sure if I have earned the T-Shirt. The limits and possibilities of factory simulation in fashion pedagogy.

    OpenAIRE

    Miller, Doug; Munslow, Janine

    2011-01-01

    Ethical fashion is now part of the mainstream of fashion courses but not all students necessarily embrace its message nor do existing pedagogical approaches achieve their objectives. This paper examines the process of simulating a factory manufacturing experience with level 4 Fashion, Fashion Marketing and Fashion Communication students.\\ud \\ud The project raised considerable problems in planning and delivery both from a practical and ethical viewpoint. Transferring working practices from dev...

  7. Fashion Merchandising: A Suggested Program Guide. Fashion Industry Series No. 4.

    Science.gov (United States)

    Fashion Inst. of Tech., New York, NY.

    The fashion merchandising guide is the fourth of a series of five interrelated program resource guides encompassing the various dimensions of the fashion industry. The job-preparatory guide is intended to provide youths and adults with intensive preparation for initial entry employment and also with career advancement opportunities within the…

  8. Inductive Communication System Design Summary

    Science.gov (United States)

    1978-09-01

    The report documents the experience obtained during the design and development of the Inductive Communications System used in the Morgantown People Mover. The Inductive Communications System is used to provide wayside-to-vehicle and vehicle-to-waysid...

  9. Guidelines for designing messages in risk communication

    International Nuclear Information System (INIS)

    Takashita, Hirofumi; Horikoshi, Hidehiko

    2004-07-01

    Risk Communication Study Team (hereafter called RC team) has designed messages for risk communication based on the analysis of the local residents' opinions which were expressed in several questionnaire surveys. The messages are described in a side format (Power Point format) every single content. This report provides basic guidelines for making messages that are used for risk communication, and does not include concrete messages which RC team designed. The RC team has already published the report entitled 'Information materials for risk communication' (JNC TN8450 2003-008) separately, and it gives the concrete messages. This report shows general cautions and checklists in designing messages, comments on the messages from outside risk communication experts, and opinions from local residents. (author)

  10. Fashion Sustainability” Inverstigated

    DEFF Research Database (Denmark)

    Gwozdz, Wencke; Gupta, Shipra; Gentry, Jim

    2015-01-01

    make the case that style orientations lead to more sustainable patterns than do fashion orientations. Consumers aged 16-35 were surveyed in national surveys in five countries as to their apparel usage, their fashion versus style orientations, their perspectives of sustainable fashion, and their quality...... of life in a variety of domains. We hypothesize that older consumers will be more style-oriented than younger consumers, and that style-orientation will be associated with higher levels of quality of life than fashion-orientation.......This manuscript takes a macro perspective of consumer satisfaction in order to investigate whether one can argue that consumer satisfaction with the apparel industry may compensate in a cost/benefit sense for the environmental harm caused by the production, maintenance, and disposal of apparel. We...

  11. Fashion blogs and advertisement

    OpenAIRE

    Lindblad, Jessica

    2013-01-01

    This thesis examines advertisement in fashion blogs. The theoretical part of the research discusses blogs and the social media in general, analyzes the decision-making process of the fashion consumer, along with general consumer behavior, and then examines ethical issues and the various advertising and marketing tools used in blogs. The objective of this thesis is to ascertain how blog readers are reacting to the growing amount of advertisement currently present in fashion blogs and the ...

  12. The role of logistics competences in the fashion business

    OpenAIRE

    V. Belvedere

    2005-01-01

    This paper deals with the relevance of logistics competences in the fashion companies. It highlights that in companies not endowed with design competences and that manufacture garnments, the organization should be designed so as to leverage the logistics competences necessary to coordinate the supply chain

  13. Innovative 3D-printing technology in the fashion industry

    OpenAIRE

    Anna Rykavishnikova; Anna Evseeva

    2015-01-01

    This article describes improved methods of 3D-printing technology is their advantage, as well as used in modern fashion-industry. 3D-press began with the image on a fabric, flags, banners, advertising signs, furniture upholstery design, souvenirs. Improved and most commonly used in the fashion industry 3D-printing technology is the selective laser sintering. 3D-press is also used in the production of not only clothing, but also footwear company Nike; glasses, rings and other accessories.

  14. Response to "Fashion Cycles in Economics"

    OpenAIRE

    Wolfgang Pesendorfer

    2004-01-01

    The paper argues that fashion demand is cyclical because of the signaling role of fashion. Agents use fashion goods to signal their type—e.g., their wealth—and to screen the type of other agents. A fashion good is an effective signal as long as its price is high and only high types have an incentive to buy it. Over time producers will lower the price of the fashion good to sell the good to lower types. This leads to a degradation of the signaling value of the fashion. Eventually, there is...

  15. Peer assessment in graphic design studio: Communication design ...

    African Journals Online (AJOL)

    Peer assessment in graphic design studio: Communication design students' perspectives. ... Journal of Science and Technology (Ghana) ... The purpose of this study was to examine students' perceptions of their attitudes during peer ...

  16. Translating Fashion into Danish

    DEFF Research Database (Denmark)

    Riegels Melchior, Marie; Skov, Lise; Csaba, Fabian

    2011-01-01

    emanate from Denmark and secure growth, jobs and exports even outside the fashion business has taken hold among policymakers, and compelled the government to embrace fashion as a national project. In investigating the emergence and rising stature of Danish fashion, particular at home, we first establish...... a theoretical frame for understanding the cultural economic policy and the motives, principles and strategies behind it. Then – drawing inspiration from Michel Callon’s “sociology of translation” with its moments of translation: problematization, interessement, enrolment and mobilization – we identify...... the actors and analyze their strategic roles and interrelationship through various phases of the development of Danish fashion. Callon’s actor network theory (ANT) is based on the principle of “generalized symmetry” – originally using a single repertoire to analyze both society and nature. We adapt...

  17. Celebrity endorsement in fashion print advertising

    Directory of Open Access Journals (Sweden)

    Raluca Chiosa

    2013-05-01

    Full Text Available Brands ofen use celebrities to get impact. Celebrity endorsement has become a marketing communication strategy used to build a congruence between brand image and consumers. Objectives. Research attempts to analyse celebrity endorser-product congruency and to measure the effectiveness of celebrity endorsement compared with a non-celebrity endorsement (fashion models. Prior Work. Research conducted to date have reached topics as: the effectiveness of celebrity endorsement; celebrity endorsers and purchase intention, added-value of the endorsement; positive or negative effects of celebrity endorsement, congruence between product/brand and endorser, consumer association with the endorser, attractiveness, credibility and trust in celebrities. Approach. A marketing experiment was used in order to mesure the impactul of endorser type and endorser-product match on Aad, Ab, and Pi. Results. Research has confirmed that attractive endorsers fit clothing products, whether they are celebrities or models. Also, the more consumer likes advertising, the more likely it creates a favorable attitude towards the brand. Results suggest ads using celebrities increase the likelihood of consumers to buy an endorsed product. Value. Study shows what celebrities are considered credible and perceived fit to promote classical suit. A fashion brand can select a celebrity for advertising campaign, due to it’s influence on consumers’ purchase intention.

  18. Design of man-machine-communication-systems

    International Nuclear Information System (INIS)

    Zimmermann, R.

    1975-04-01

    This paper shows some fundamentals of man-machine-communication and deduces demands and recommendations for the design of communication systems. The main points are the directives for the design of optic display systems with details for visual perception and resolution, luminance and contrast, as well as discernibility and coding of displayed information. The most important rules are recommendations for acoustic information systems, control devices and for design of consoles are also given. (orig.) [de

  19. Country of origin image attributes as a source of competitive advantage: study in international brazilian fashion industry

    Directory of Open Access Journals (Sweden)

    Mariana Bassi Sutter

    2014-08-01

    Full Text Available The study sought to understand which attributes of the country of origin image are source of international competitive advantage in the context of Brazilian fashion. From the theoretical framework related to competitive advantage, country of origin image, Brazilianness and their attributes in fashion, we conducted exploratory research with a qualitative approach. The results suggest that the image of Brazil is understood by the international fashion market in accordance with the attributes of the literature. However (i in fashion, market still does not have a steady concept on the image of Brazil, (ii Brazilianness attributes in fashion can be a source of competitive advantage in international trades if they are communicated, promoted and understood by the international market; finally, (iii among the eight Brazilianness trendy attributes identified in the literature, four were highlighted as differentiators: shape and volumes, colors, prints and lifestyle.

  20. Communications receivers principles and design

    CERN Document Server

    Rohde, Ulrich L; Zahnd, Hans

    2017-01-01

    This thoroughly updated guide offers comprehensive explanations of the science behind today’s radio receivers along with practical guidance on designing, constructing, and maintaining real-world communications systems. You will explore system planning, antennas and antenna coupling, amplifiers and gain control, filters, mixers, demodulation, digital communication, and the latest software defined radio (SDR) technology. Written by a team of telecommunication experts, Communications Receivers: Principles and Design, Fourth Edition, features technical illustrations, schematic diagrams, and detailed examples. Coverage includes: • Basic radio considerations • Radio receiver characteristics • Receiver system planning • Receiver implementation considerations • RF and baseband techniques for Software-Defined Radios • Transceiver SDR considerations • Antennas and antenna coupling • Mixers • Frequency sources and control • Ancillary receiver circuits • Performance measurement

  1. Omni channel fashion shopping

    NARCIS (Netherlands)

    Kemperman, A.D.A.M.; van Delft, L.; Borgers, A.W.J.; Pantano, E.

    2015-01-01

    This chapter gives insight into consumers' online and offline fashion shopping behavior, consumers' omni-channel usage during the shopping process, and consumer fashion shopper segments. Based on a literature review, omni-channel shopping behavior during the shopping process was operationalized.

  2. Design of interstellar digital communication links: Some insights from communication engineering

    Science.gov (United States)

    Messerschmitt, David G.; Morrison, Ian S.

    2012-09-01

    The design of an end-to-end digital interstellar communication system at radio frequencies is discussed, drawing on the disciplines of digital communication engineering and computer network engineering in terrestrial and near-space applications. One goal is a roadmap to the design of such systems, aimed at future designers of either receivers (SETI) or transmitters (METI). In particular we emphasize the implications arising from the impossibility of coordination between transmitter and receiver prior to a receiver's search for a signal. A system architecture based on layering, as commonly used in network and software design, assists in organizing and categorizing the various design issues and identifying dependencies. Implications of impairments introduced in the interstellar medium, such as dispersion, scattering, Doppler, noise, and signal attenuation are discussed. Less fundamental (but nevertheless influential) design issues are the motivations of the transmitter designers and associated resource requirements at both transmitter and receiver. Unreliability is inevitably imposed by non-idealities in the physical communication channel, and this unreliability will have substantial implications for those seeking to convey interstellar messages.

  3. Visual Communication Design as a Form of Public Pedagogy

    Science.gov (United States)

    Kelly, Meghan

    2015-01-01

    This paper identifies visual communication design as a form of public pedagogy. Communication design practices aim to achieve the successful transmission of a message to a recipient in a visual mode. Understanding the theories and practices of visual communication design can assist in enhancing the reception of the communication, as these…

  4. Sustainability in Fashion Business Operations

    Directory of Open Access Journals (Sweden)

    Tsan-Ming Choi

    2015-11-01

    Full Text Available Under the global trend of sustainability, many companies selling fashion products have to reshape their operational strategies. Over the past few years, we have witnessed many fashion companies going green by re-engineering their business processes and establishing their formal sustainability programs. Many important topics, such as closed-loop supply chain management, corporate social responsibility, and economic sustainability, are all related to sustainable fashion business operations management. This paper provides a brief review of these critical topics, introduces the special issue, and proposes future research areas to achieve sustainable operations management in the fashion business.

  5. Exploring Fashion Design.

    Science.gov (United States)

    Arata, Barbara

    The purpose of the curriculum guide is to introduce the exploratory student to the fundamental skills and knowledge necessary for employment in the garment industry, from factory to design room. It was developed for a six or seven-week exploratory program for ninth or tenth grade students. The manual provides an introduction to the different areas…

  6. Communicating Sustainable Shoes to Mainstream Consumers: The Impact of Advertisement Design on Buying Intention

    Directory of Open Access Journals (Sweden)

    Mirjam Visser

    2015-06-01

    Full Text Available Traditionally, marketing of sustainable products addresses green buyers, thus missing out on the mainstream consumers and volume necessary to cover the potentially higher cost of more sustainable materials. However, how to effectively communicate more sustainable products to mainstream consumers and to increase their buying intention is still underexplored. Combining personal and environmental benefits, called double benefit theory, is promoted as an effective green marketing strategy but so far not supported by quantitative research as being effective to reach mainstream consumers. We studied the effect of advertisement elements (layout color, benefit type, and heritage on the products’ perceived sustainability, quality and fashion image, and buying intentions of mainstream consumers. Two hundred adults participated in a study that was based on a 2 (red vs. green layout × 2 (personal vs. environmental benefit × 2 (local vs. global heritage between-subjects factorial design of a sustainable shoe advertisement. The impact of these independent variables on product image as well as on buying intention was analyzed by means of three-way ANOVAs. In line with the double benefit theory, combining a personal benefit with a green layout led to the highest buying intention. Moreover, a mediation analysis revealed the effect of emphasizing a personal benefit on buying intention was mediated by fashion image but not by sustainability. Sustainability, however, did have a positive effect on buying intentions independent of benefit type.

  7. "Mobile Fashion" Application

    OpenAIRE

    Kashanipour, Morvarid

    2012-01-01

    This master thesis investigates studies on fashion oriented people according to the "Outfit-Centric Accessories" concept. The outfit-centric accessories concept originated from recent research study by Juhlin and Zhang (2011) about mobile phone representation in fashion and Aesthetic of Interaction area of Human-Computer Interaction (HCI). The term outfit-centric accessories originated from clothing and wearer. In this concept an outfit is playing a role as the centerpiece and a mobile phone ...

  8. Fashion reporting in cross-national perspective 1955-2005

    NARCIS (Netherlands)

    M.S.S.E. Janssen (Susanne)

    2006-01-01

    textabstractThis article aims to portray long-term developments and cross-national differences in the editorial prominence, artistic focus and international orientation of the coverage given to designer fashion by a central, intermediary agency within national, cultural fields: the journalism of art

  9. Managing design with the effective use of communication media : the relationship between design dialogues and design team meetings

    NARCIS (Netherlands)

    Emmitt, S.; Otter, den A.F.H.J.

    2007-01-01

    Effective and efficient design team communication is an essential component of architectural design and construction projects. Face-to-face communication, via meetings and dialogue, is an essential means for design team members to discuss and communicate design ideas. Meetings represent an important

  10. Razvojni put modne ilustracije 20. i 21. veka – likovno predstavljanje mode (u slikarstvu, modnim tablama i modnim ilustracijama / Development of Fashion Illustration during the 20th and 21st Century: Pictorial Representation of Fashion (in Painting, Fashion Plates and Fashion Illustrations

    Directory of Open Access Journals (Sweden)

    Vanja Kosanić

    2013-12-01

    Full Text Available The theme of this study is pictorial representation of costume and fashion in painting, fashion plates and fashion illustrations. Fashion illustration of the 20th century, specific in terms of freedom of interpretation that is given to the artists when representing fashion trends, has kept those elements of painting that are almost lost in contemporary art movements (for instance figuration. Through several specific examples in art history I will try to demonstrate the artist’s approach to the representation of costume. In this study I will also try to define the role of painting when it comes to the fashion, the role of fashion plates and then the role of fashion illustration created in the early 20th century. Finally, I will take a look at the fashion photography that in the beginning has found its role-models precisely in the fashion illustration and today is returning to the visual characteristics of renaissance art, and to the painting in general, from which everything has begun.

  11. The Piracy Paradox: Innovation and Intellectual Property in Fashion Design

    OpenAIRE

    Sprigman, Chris; Raustiala, K

    2006-01-01

    The orthodox justification for intellectual property is utilitarian. Advocates for strong IP rights argue that absent such rights copyists will free-ride on the efforts of creators and stifle innovation. This orthodox justification is logically straightforward and well reflected in the law. Yet a significant empirical anomaly exists: the global fashion industry, which produces a huge variety of creative goods without strong IP protection. Copying is rampant as the orthodox account would predi...

  12. Digital marketing strategies in the luxury fashion sector. Interaction and social networks as a necessary tool

    OpenAIRE

    González Romo, Zahaira; Plaza Romero, Noemí

    2017-01-01

    Luxury brands reinvent themselves in their marketing and business strategies to adapt and approach emerging markets eager to consume luxury fashion, which is why digital marketing becomes an essential tool for the communication of luxury brands leaders in the market with their younger audiences. The present research aims to know what are the current strategies in digital marketing that are being carried out by the brands of the luxury fashion sector. The aim is to identify the most relevant a...

  13. Visual Fashion-Product Search at SK Planet

    OpenAIRE

    Kim, Taewan; Kim, Seyeong; Na, Sangil; Kim, Hayoon; Kim, Moonki; Jeon, Byoung-Ki

    2016-01-01

    We build a large-scale visual search system which finds similar product images given a fashion item. Defining similarity among arbitrary fashion-products is still remains a challenging problem, even there is no exact ground-truth. To resolve this problem, we define more than 90 fashion-related attributes, and combination of these attributes can represent thousands of unique fashion-styles. The fashion-attributes are one of the ingredients to define semantic similarity among fashion-product im...

  14. New-fashioned Multi-channel Analyzer Based on Bipartition Method

    International Nuclear Information System (INIS)

    Liu Mingjian; Zhang Yan; Yan Xuekun; Chen Ying

    2009-01-01

    A new-fashioned digital-analog converter (DAC) which can find the pulse-signal amplitude through dichotomy is devised. With this new DAC method, a 256-channel multi-channel pulse amplitude analyzer (MCA) is designed successfully, and its hardware and software are introduced in detail. This provides a new method for designing MCA. (authors)

  15. All that is users might not be gold: How labeling products as user designed backfires in the context of luxury fashion brands

    NARCIS (Netherlands)

    C. Fuchs (Christoph); E. Prandelli (Emanuela); M. Schreier (Martin); D.W. Dahl (Darren)

    2013-01-01

    textabstractAn emerging literature stream posits that drawing on users rather than internal designers in new product creation may benefit firms because the resulting products effectively satisfy consumer needs. Four studies conducted in the context of the luxury fashion industry uncover an important

  16. La comunicación publicitaria se pone de moda: branded content y fashion films / Advertising communication gets fashionable: branded content and fashion films

    Directory of Open Access Journals (Sweden)

    Cristina DEL PINO-ROMERO

    2015-01-01

    Full Text Available Los cambios vividos por la industria comunicativa en los últimos años, entre otros motivos debido al auge de las redes sociales, han convertido a los contenidos, informativos o de entretenimiento, en la piedra angular para hacer llegar el mensaje publicitario al destinatario. El esfuerzo por parte de los anunciantes de tener una estrategia de contenidos definida para su presencia en medios sociales o nuevos formatos comunicativos como el branded content, son ejemplo de que el advertainment está actualmente de moda. Este artículo se centra en el branded content y en otro ejemplo de esta tendencia: los fashion films, un nuevo género publicitario que ha irrumpido especialmente en los sectores de la moda y los productos de lujo, con el fin, entre otros, de ofrecer una nueva visión de éstos basada en la originalidad, contando historias que conecten con su público objetivo.

  17. FashionBrain Project: A Vision for Understanding Europe's Fashion Data Universe

    OpenAIRE

    Checco, Alessandro; Demartini, Gianluca; Loeser, Alexander; Arous, Ines; Khayati, Mourad; Dantone, Matthias; Koopmanschap, Richard; Stalinov, Svetlin; Kersten, Martin; Zhang, Ying

    2017-01-01

    A core business in the fashion industry is the understanding and prediction of customer needs and trends. Search engines and social networks are at the same time a fundamental bridge and a costly middleman between the customer's purchase intention and the retailer. To better exploit Europe's distinctive characteristics e.g., multiple languages, fashion and cultural differences, it is pivotal to reduce retailers' dependence to search engines. This goal can be achieved by harnessing various dat...

  18. Brand placements in fashion TV series

    NARCIS (Netherlands)

    Fakkert, M.-S.; Voorveld, H.A.M.; van Reijmersdal, E.A.; Banks, I.B.; De Pelsmacker, P.; Okazaki, S.

    2015-01-01

    Recently Fashion TV series have gained more and more popularity among young women worldwide (Dehnart 2008; Seidman 2010). Fashion TV series are an immensely popular TV genre portraying the world of fashion and the accompanying glamorous lifestyle.

  19. THE CURRENT UNDERSTANDING OF FASHION ESSENCE

    Directory of Open Access Journals (Sweden)

    Anastasya Aleksandrovna Zhilina

    2015-09-01

    Full Text Available The article considers a fashion as a real and an acting social fact that affects many aspects of the life of the individual and society. The interest in the ability to reflect the specific modes of social transformations becomes the basis for constructing a theoretical system of knowledge about it. Fashion as a scientific fact characterizes social processes that find manifestation in the outward culture forms and fashion meanings indicating the fashion values, which are endowed with certain properties of objects and events. Fashion, by definition, has a tendency to constant movement and innovation. So it always reflects the social and cultural content of a certain period, the essence of which is disclosed in its sociocultural context. Fashion phenomenon is associated with diverse social relationships, in this connection it is manifested in a multidisciplinary description of various scientific facts. The theory of fashion generation consists of separate concepts that complement each other or makes alternative viewpoints. The development of science requires a search for a new approach.

  20. What are the consequences for Danish Fashion Premium Brand Companies to incorporate Ethical Fashion in their company structure?

    OpenAIRE

    Bartoli, Nicla; Nielsen, Amalie

    2014-01-01

    This paper is meant to investigate the topic of Ethical Fashion implemented in Danish Fashion Premium Brands Companies. In order to have an almost complete scientific paper, the group decided to formulate the folowing problem formulation “What are the consequences for Danish Premium Brand Companies to incorporate Ethical Fashion in their company structure?” With three main research question: The first one is focusing on how Ethical Fashion is defined in the Danish fashion industry, in order t...

  1. Communicating (by) Design 2009

    DEFF Research Database (Denmark)

    Elkær, Tim Nøhr

    The paper discusses the current change of role and status of the representation as a means to communicate design in the digital era. It outlines two opposite directions for the development of software-technology, and brings forward current research, on the didactic aspects of introducing digital...... software into the curriculum of architechture and design education. The paper describes a workshop held at the Danish Design School, where students proficient in using digital media, are challenged to use analogue models instead, to rediscover and utilize some of the creative potentials offered......; Ambiguity; Heuristics; Design education...

  2. Sparse Frequency Waveform Design for Radar-Embedded Communication

    Directory of Open Access Journals (Sweden)

    Chaoyun Mai

    2016-01-01

    Full Text Available According to the Tag application with function of covert communication, a method for sparse frequency waveform design based on radar-embedded communication is proposed. Firstly, sparse frequency waveforms are designed based on power spectral density fitting and quasi-Newton method. Secondly, the eigenvalue decomposition of the sparse frequency waveform sequence is used to get the dominant space. Finally the communication waveforms are designed through the projection of orthogonal pseudorandom vectors in the vertical subspace. Compared with the linear frequency modulation waveform, the sparse frequency waveform can further improve the bandwidth occupation of communication signals, thus achieving higher communication rate. A certain correlation exists between the reciprocally orthogonal communication signals samples and the sparse frequency waveform, which guarantees the low SER (signal error rate and LPI (low probability of intercept. The simulation results verify the effectiveness of this method.

  3. The Feedback Effect of Co-Branding Collaborations on Perceived Brand Luxury and Attitude toward Luxury Fashion Brands. Repercussions of the “Fast-Fashion Co-Branding” Trend.

    OpenAIRE

    Catoire, Pierre

    2016-01-01

    The luxury market has grown extensively, and middle-market consumers are buying up. Thus, luxury managers are widening their brand reach and making their labels more affordable. The popular trend of co-branding collaborations between luxury houses and fast-fashion brands can be viewed as a strategic means of providing luxury for the masses. Correspondingly, this master’s thesis studies the repercussions of adopting a fast-fashion co-branding collaboration for the luxury designer brand. Since ...

  4. Interdisciplinarity between graphic design and communication

    OpenAIRE

    Sagin, Lis Antunes; Faculdade Pitágoras; Gomes, Rogério Zanetti; Coordenador da Pós graduação em Design e Cognição e Mídia da Faculdade Pitágoras. Unidade Londrina.

    2011-01-01

    In this paper we explore interdisciplinarity as an instrument of union, between the two disciplines of communication, graphic design and communication, practice of the profession. The research was conducted by reviewing literature; It is exposing a case related to magazine "CLAUDIA" pointing out how this unification has brought success to the complexity and design in a subtle and complete. Neste trabalho explora-se a interdisciplinaridade como um instrumento de união entre duas disciplinas...

  5. The price of fast fashion

    Science.gov (United States)

    2018-01-01

    The fashion industry has changed rapidly in recent years with the increased prevalence of fast fashion, impacting the environment. Efforts to green this polluting industry require action from businesses and consumers.

  6. The object of fashion: methodological approaches to the history of fashion

    OpenAIRE

    Riello, Giorgio

    2011-01-01

    This essay considers the role of artefacts in the historical study of dress and fashion and suggests the existence of three different approaches. The field of history of dress and costume has a long tradition going back to the nineteenth century. It adopts the methodologies of art history and considers artefacts as central to the analysis of different periods and themes. In the last few decades the emergence of fashion studies has been interpreted as a distancing from artefacts. It is here cl...

  7. The role of graphic design in marketing communications

    OpenAIRE

    Praznik, Daša

    2014-01-01

    Well designed visual image is the first step of advertising that has an impact on our business partners and consumers. According to Slovenian proverb that "clothes make the man" we could say the same for graphic design and marketing. Well executed graphic design and visual communications enable the communication of our product with a customer. This could be also a communication with artistic approach and a special connection. In order to obtain good results, advertisers use techniques to get...

  8. Fashion alienation: older adults and the mass media.

    Science.gov (United States)

    Kaiser, S B; Chandler, J L

    1984-01-01

    A self-administered questionnaire including questions related to fashion alienation, frequency of use of mass media for fashion information, and demographics was completed by 209 "50-plus" aged consumers in Northern California. Fashion alienation was measured using ten separate statements related to 1) degree of identification with fashion symbols in the media and 2) feelings of social and economic estrangement from fashion. Two of the statements produced significant regression models. In both statements, age was positively related to fashion alienation, and there was an inverse relationship between frequency of use of media for fashion information and fashion alienation. The data provide implications for a conceptual distinction between information and meaning processing with regard to fashion.

  9. Razvojni put modne ilustracije 20. i 21. veka – likovno predstavljanje mode (u slikarstvu, modnim tablama i modnim ilustracijama) / Development of Fashion Illustration during the 20th and 21st Century: Pictorial Representation of Fashion (in Painting, Fashion Plates and Fashion Illustrations)

    OpenAIRE

    Vanja Kosanić

    2013-01-01

    The theme of this study is pictorial representation of costume and fashion in painting, fashion plates and fashion illustrations. Fashion illustration of the 20th century, specific in terms of freedom of interpretation that is given to the artists when representing fashion trends, has kept those elements of painting that are almost lost in contemporary art movements (for instance figuration). Through several specific examples in art history I will try to demonstrate the artist’s approach to t...

  10. Antonio Lopez: Fashion, Art, Sex & Disco

    DEFF Research Database (Denmark)

    Langkjær, Michael Alexander

    2014-01-01

    Book review. Roger Padilha and his brother Mauricio may already be familiar to some as the New York-based fashion publicists, creators of the fashion public relations agency MAO PR, and as authors of The Stephen Sprouse Book (Rizzoli, 2009). Antonio Lopez: Fashion, Art, Sex & Disco, their second...

  11. Sustainable design training cards as a way to promote active learning

    DEFF Research Database (Denmark)

    Hasling, Karen Marie; Ræbild, Ulla

    2017-01-01

    to understand sustainability in a corporate organisation working with materials and products for the fashion market (authors, 2016). Here the training cards translate these findings to become operationalised in the organisation as a communication tool. The training cards were developed as a methods-focused side...... project that followed a design project conducted by two fashion designers running from August to December 2016. Based on an existing collection of sustainable training cards used in teaching, a draft version of the cards was introduced to the designers in September 2016. In the following months interviews...... and in teaching sustainability in fashion and textiles design education. In the paper we want to discuss, why and how training cards can promote active learning and be used to obtain knowledge on chosen and often complex topics in a simplified manner. This will be based on our experiences with the developed...

  12. Diffusion and Consumption of Fashion among Iranian youth

    OpenAIRE

    Milani, Siamak

    2011-01-01

    Fashion can be both material and immaterial subject, immaterial part of it can relate fashion goods as a material object to the thoughts of fashion. Immateriality lets the fashion be easily diffused by stream of information. The relation between fashion goods and thoughts about fashion is mutual since they can develop each other. In the case of Iran, struggles exist among individuals and the government about appearance. How fashion as a global phenomenon can influences youth in Iran and sprea...

  13. Fashion and death: Trends Cycles

    Directory of Open Access Journals (Sweden)

    Flavia Jakemiu Araújo Bortolon

    2016-12-01

    Full Text Available Fashion is composed of cycles subpostos trends that seek to eliminate the past for a new one, which makes it ephemeral and eternal at the same time. This study investigates how is the relationship between these cycles of trends over time, through a brief history of fashion, considering the theoretical rules of Simmel, Crane and Caldas. They will still be used concepts proposed by Agamben, such as: device, in order to classify the system of the fashion; contemporaneidade, to understand the action of that factor in relation to the time and profanation, to identify the capacity to maintain in the society. It is ended that the fashion, as well as the death, renews the society, it destroys and it creates the new, as a system naturalized artificially

  14. Recipient design in tacit communication.

    Science.gov (United States)

    Newman-Norlund, Sarah E; Noordzij, Matthijs L; Newman-Norlund, Roger D; Volman, Inge A C; Ruiter, Jan Peter de; Hagoort, Peter; Toni, Ivan

    2009-04-01

    The ability to design tailored messages for specific listeners is an important aspect of human communication. The present study investigates whether a mere belief about an addressee's identity influences the generation and production of a communicative message in a novel, non-verbal communication task. Participants were made to believe they were playing a game with a child or an adult partner, while a confederate acted as both child and adult partners with matched performance and response times. The participants' belief influenced their behavior, spending longer when interacting with the presumed child addressee, but only during communicative portions of the game, i.e. using time as a tool to place emphasis on target information. This communicative adaptation attenuated with experience, and it was related to personality traits, namely Empathy and Need for Cognition measures. Overall, these findings indicate that novel nonverbal communicative interactions are selected according to a socio-centric perspective, and they are strongly influenced by participants' traits.

  15. Selling Your Design: Oral Communication Pedagogy in Design Education

    Science.gov (United States)

    Morton, Janne; O'Brien, David

    2005-01-01

    Good design skills are the main focus of assessment practices in design education and are evaluated primarily by drawings and models. In some settings, design studio pedagogy tends to reflect only these content-oriented assessment priorities, with minimal attention paid to the development of oral communication skills. Yet, in many professional…

  16. Fashion Entrepreneurship Education in the UK and China

    Science.gov (United States)

    Shi, Jiwei Jenny; Chen, Yudong; Gifford, Elena Kate; Jin, Hui

    2012-01-01

    Purpose: The purpose of this paper is to obtain a shared understanding of entrepreneurship education and to evaluate the effectiveness of employability and enterprise division in current fashion courses and amongst the students between a British and a Chinese university (UClan and SCAU). Design/methodology/approach: It is a three-stage…

  17. Careers in Fashion. Teacher Edition. Marketing Education LAPs.

    Science.gov (United States)

    Hawley, Jana

    This learning activity packet is designed to help students to acquire a competency, namely: how to use knowledge of careers in the fashion industry to gain information about their career choices. The unit consists of the competency, three objectives, suggested learning activities, transparency masters, handout materials for activities, and a…

  18. KLIMT, FROM PAINTING TO FASHION

    OpenAIRE

    URDEA Olimpia

    2015-01-01

    Fashion has been a subject for most fields of art, starting from visual arts to cinema and literature. The metamorphoses of fashion, an art in itself, are under the sign of history that marked the social during the evolution of humanity. The present paper makes a reference to the links between fashion and Klimt’s work. Klimt proved to be a visionary by means of his visual, unique and unmistakable signature concerning the way he treated the clothed woman. As he worshipped the female body, he ...

  19. The Effect of Fashion Channles on Iranian Female Students: The Case of University of Tehran

    Directory of Open Access Journals (Sweden)

    Mohammad Ali Mousavi

    2012-04-01

    Full Text Available The present article analyzes the effects of globalization on individual behavior. Globalization through the communication technology and information revolution has caused the time and place borders to fade away. It has also led to the expansion of individual values among the local cultures that can present their values to the world. Television satellite channels are among the most important tools for the promotion of these norms and cultural values in socities. This article analyzes the effects of fashion satellite channels on the educated Iranian female. It tries to find out to what extent social and individual actions are based on conscious and/or unconscious global communicative perceptions and see if satellite as a powerful communication medium can affect educated Iranian youth. Using surveys and analyzing the data, it can be concluded that those fashion satellite channels that advertise western-style custumes have affected the educated girls in our society. However, these effects have usually been conscious-based rather than behavior-based. This study shows that these effects have been more influencial on the consumers’ knowledge rather than their social behaviours and actions.

  20. FASHION TREND FOR A SILHOUETTE: BALENCIAGA CASE

    OpenAIRE

    ERTÜRK, Nilay; özüdoğru, şakir

    2014-01-01

    Fashion, in broad and accepted definition, is any temporary preference or a temporary new thing in any area of human life, which prevails for a certain period of time. The issue of how fashionable products would look like in a particular season is discussed under the concept of fashion trends. The main purpose of this study is to discuss the concept of fashion trends and the studies on predictions in fashion trends, to conduct a sample trend survey for a silhouette and observe whether or not ...

  1. Design Requirements for Communication-Intensive Interactive Applications

    Science.gov (United States)

    Bolchini, Davide; Garzotto, Franca; Paolini, Paolo

    Online interactive applications call for new requirements paradigms to capture the growing complexity of computer-mediated communication. Crafting successful interactive applications (such as websites and multimedia) involves modeling the requirements for the user experience, including those leading to content design, usable information architecture and interaction, in profound coordination with the communication goals of all stakeholders involved, ranging from persuasion to social engagement, to call for action. To face this grand challenge, we propose a methodology for modeling communication requirements and provide a set of operational conceptual tools to be used in complex projects with multiple stakeholders. Through examples from real-life projects and lessons-learned from direct experience, we draw on the concepts of brand, value, communication goals, information and persuasion requirements to systematically guide analysts to master the multifaceted connections of these elements as drivers to inform successful communication designs.

  2. Scaffolds for design communication : research through design of shared understanding in design meetings

    NARCIS (Netherlands)

    Dijk, van J.; Lugt, van der R.

    2013-01-01

    In this paper we explore the influence of the physical and social environment (the design space) son the formation of shared understanding in multidisciplinary design teams. We concentrate on the creative design meeting as a microenvironment for studying processes of design communication. Our

  3. Communicating fashion in the new era: understanding social media and corporate social responsibility

    OpenAIRE

    F.R. Rinaldi

    2014-01-01

    Who hasn't heard of the famous Antwerp Six? They have become recognised names in the fashion world and Belgium has plenty more budding new talent waiting to follow in their footsteps. However, the current economic climate is changing rapidly; globalisation and growing competition are increasingly important factors to survival within this fast-moving industry. Luxury brands and major chain stores are taking over the market; digitalisation and online sales are turning traditional-value chain...

  4. Visual Artist or Visual Designer? Visual Communication Design Education

    OpenAIRE

    Arsoy, Aysu

    2010-01-01

    ABSTRACT: Design tools and contents have been digitalized, forming the contemporary fields of the visual arts and design. Corporate culture demands techno-social experts who understand the arts, design, culture and society, while also having a high level of technological proficiency. New departments have opened offering alternatives in art and design education such as Visual Communication Design (VCD) and are dedicated to educating students in the practical aspect of using digital technologi...

  5. Big data in fashion industry

    Science.gov (United States)

    Jain, S.; Bruniaux, J.; Zeng, X.; Bruniaux, P.

    2017-10-01

    Significant work has been done in the field of big data in last decade. The concept of big data includes analysing voluminous data to extract valuable information. In the fashion world, big data is increasingly playing a part in trend forecasting, analysing consumer behaviour, preference and emotions. The purpose of this paper is to introduce the term fashion data and why it can be considered as big data. It also gives a broad classification of the types of fashion data and briefly defines them. Also, the methodology and working of a system that will use this data is briefly described.

  6. Towards Fashion Media for Sustainability

    DEFF Research Database (Denmark)

    Skjold, Else

    2015-01-01

    Throughout the chapter, it is pointed out how fashion media traditionally fuel on unsustainable imbalances of self, in terms of affluence, gender, ethnicity, body types and age. The chapter opens with a historic outline. Here, the close alliance between media and industry is problematized, whilst...... at the same time it is highlighted how these media have produced some of the most significant imagery of modern times. Pushing the envelope of this format, Skjold suggests how fashion art magazine and user-generated style magazines might hold the key for new templates challenging existing hegemony, this way...... establishing more sustainable fashion media in the future....

  7. Medicine and diseases or fashion and consumerism?

    Directory of Open Access Journals (Sweden)

    Ignacio Jáuregui-Lobera

    2017-02-01

    Full Text Available The concept of diet in the classical Greece must be understood not only as a style of feeding, but rather as the way of life and the individual’s reality in its global complexity. Since ancient times things have changed radically and the specific concept of diet has left the world of medicine to become a sort of mass entertainment. This phenomenon, along with the idolatry of chasing a perfect body and permanent youth, has lead to many lifestyles focused on the triad food-beauty-youth thus emerging progressive psychophysical alterations, sometimes severe and in other cases almost an argument of comedy. This work aims to create the necessary awareness in order to get that medicine returns to patients and pathologies and fashions and consumption do not become pseudo-disorders for which many "remedies" are also designed. Many times after these lifestyles there are only fashion and consumerism.

  8. Fashion Industry Supply Chain Issues: Zara (Azel France

    Directory of Open Access Journals (Sweden)

    Muhammed Kürşad Özlen

    2013-01-01

    Full Text Available The main purpose of retail business is to continuously maintain the responsiveness to the changing trends in consumer fashion tastes through quickly creating new designs that are suitable for all customers with an affordable price. Hence, the importance of Supply Chain (Management has appeared. The objectives of this study are to analyze the impact of purchasing and supply chain management strategies in retail industry and identify the way of success of AZEL FRANCE Retailer Company of ZARA clothing in Bosnia and Herzegovina from supply chain perspective management by conducting a survey study. AZEL FRANCE is found to be successful in that it can control and streamline the highly consumable fashion items in their supply chains so that they can greatly decrease their lead time and thus increase be responsive enough for fast changes in fashion customer needs and desires by minimizing the industry risks. The retailer stores of AZEL FRANCE are also found to be confident about the future profitability. However, some technical inabilities of the company are also identified. It can be suggested that AZEL FRANCE can easily leverage more its successfully implemented supply chain activities by increasing its technical abilities.

  9. The Roles of Technical Communication Researchers in Design Scholarship

    Science.gov (United States)

    Sánchez, Fernando

    2017-01-01

    Design has come to be understood as an essential aspect of the work that technical communicators claim. As a result, research in the field of technical communication has approached studies of design in numerous ways. This article showcases how technical communication researchers assume the roles of observers, testers, critics, creators, and…

  10. In conversation with fashion artiste Manish Arora

    Directory of Open Access Journals (Sweden)

    J. Ramachandran

    2012-09-01

    Full Text Available This note anchors Manish Arora's journey by placing it in the twin context of the fashion industry and that of internationalisation from an emerging economy. Creating and managing a fashion brand involves coping with the peculiarities of the fashion industry. Further, Arora's success in gaining a toehold in the global fashion market throws light on the odds that companies from emerging economies face as they venture into advanced international markets.

  11. Fashion marketing se zaměřením na mikropodnik - Krispol fashion s.r.o.

    OpenAIRE

    Berný, Ondřej

    2017-01-01

    Bachelors thesis is focused on fashion marketing and its application on company Krispol fashion s.r.o., which engaged in manufacturing of handmade bow-ties. The objective of the bachelors thesis is a survey of how the companys marketing activities are percepted by the current customers and how these customers participate in such activities. The main marketing activities are participation in fashion markets and presenting on companys Facebook page. The thesis consists of a theoretical and a pr...

  12. Improving Design Communication: Advanced Visualization

    National Research Council Canada - National Science Library

    Adeoye, Blessing

    2001-01-01

    .... While design professionals may use similar visual modes (lines, text, graphic symbols, etc.) to represent and communicate concepts in complex drawing tasks, similar visual modes may be used ambiguously across disciplines...

  13. Wireless multimedia communication systems design, analysis, and implementation

    CERN Document Server

    Rao, KR; Bakmaz, Bojan M

    2014-01-01

    Rapid progress in software, hardware, mobile networks, and the potential of interactive media poses many questions for researchers, manufacturers, and operators of wireless multimedia communication systems. Wireless Multimedia Communication Systems: Design, Analysis, and Implementation strives to answer those questions by not only covering the underlying concepts involved in the design, analysis, and implementation of wireless multimedia communication systems, but also by tackling advanced topics such as mobility management, security components, and smart grids.Offering an accessible treatment

  14. High Heels: A Study of Personality and Fashion Conscience

    Directory of Open Access Journals (Sweden)

    Suzane Strehlau

    2013-06-01

    Full Text Available This article investigates the relationship between the use of high heels, personality traits, and fashion consciousness of adult women. The theory of consumer behavior states that the personality of the consumer is a psychological factor that affects consumer decisions, as well as the attitude towards fashion. A survey with 83 women was conducted with two questionnaires. One questionnaire was about fashion consciousness and the use of high heels, and the other utilized the HumanGuide test. The analysis used univariate and multivariate techniques with the aid of SPSS software and Partial Least Squares. The results indicate that 60% of respondents feel pain when wearing high heels. Although designers indicate that a high heel height is above 8 cm, this research indicates that women consider a high heel from 5 cm. Only 27.3% of the responders over 50 years of age use high heels over 8.5 cm. The HumanGuide proved to be useful for Marketing in the sense that the respondents had no difficulty in answering the questions. The use of high heels is mostly explained by fashion consciousness. The most influential factor was the stability of personality, individuals described as conservative, traditional, economical, stable, cautious, steady, and serious. Thus, it appears that these respondents wear high heels because they are related to an elegant traditional dress.DOI: 10.5585/remark.v12i2.2563

  15. Fashion Counterfeiting: Consumer Behavior Issues

    Science.gov (United States)

    Cheek, Wanda K.; Easterling, Cynthia R.

    2008-01-01

    Counterfeiting, which has always been somewhat of a problem in several different industry settings, has recently become an epidemic in the fashion industry. Widespread and seemingly endless counterfeiting of fashion goods is costing the industry millions of dollars in lost profits and tarnishing the image of many luxury brands. This article…

  16. Fashion, Bodies, and Objects

    OpenAIRE

    Jean-François Fourny

    1996-01-01

    This essay is based on the assumption that the body has undergone a process of fragmentation that started with "modern" art and commodity fetishism that is being amplified today by an increasingly fetishistic high fashion industry itself relayed by music videos and a gigantic pornography industry. This article begins with a discussion of fetishism and objectification as they appear in high fashion shows where underwear becomes wear (turning the inside into the outside), thus expanding (or dis...

  17. Ethical fashion: awareness through communication

    OpenAIRE

    Cohen, Nathalie

    2015-01-01

    Dissertação de mestrado em Design e Comunicação de Moda Diante do atual cenário de questões sociais e ambientais, verifica-se uma crise de valores generalizada, traduzida pelas ações do homem como a extração de uma quantidade excessivamente maior de recursos da natureza do que esta é capaz de repor, assim como a exploração dos trabalhadores e dos animais. Como resposta a este paradigma, surge a moda ética enquanto um conjunto de aspectos como sustentabilidade, comércio justo...

  18. Supply Chain Contracts in Fashion Department Stores: Coordination and Risk Analysis

    Directory of Open Access Journals (Sweden)

    Bin Shen

    2014-01-01

    Full Text Available In the fashion industry, department stores normally trade with suppliers of national brands by markdown contract whilst developing private labels with cooperated designers by profit sharing contract. Motivated by this real industrial practice, we study a single-supplier single-retailer two-echelon fashion supply chain selling a short-life fashion product of either a national brand or a private label. The supplier refers to the national/designer brand owner and the retailer refers to the department store. We investigate the supply chain coordination issue and examine the supply chain agents’ performances under the mentioned two contracts. We find the analytical evidence that there is a similar relative risk performance but different absolute risk performances between the national brand and the private label. This finding provides an important implication in strategic interaction for the risk-averse department stores in product assortment and brand management. Furthermore, we explore the impact of sales effort on the supply chain system and find that the supply chain is able to achieve coordination if and only if the supplier (i.e., the national brand or the private label is willing to share the cost of the sales effort.

  19. Developing 21st Century Process Skills through Project Design

    Science.gov (United States)

    Yoo, Jeong-Ju; MacDonald, Nora M.

    2014-01-01

    The goal of this paper is to illustrate how the promotion of 21st Century process skills can be used to enhance student learning and workplace skill development: thinking, problem solving, collaboration, communication, leadership, and management. As an illustrative case, fashion merchandising and design students conducted research for a…

  20. Dual-dermal-barrier fashion flaps for the treatment of sacral pressure sores.

    Science.gov (United States)

    Hsiao, Yen-Chang; Chuang, Shiow-Shuh

    2015-02-01

    The sacral region is one of the most vulnerable sites for the development of pressure sores. Even when surgical reconstruction is performed, there is a high chance of recurrence. Therefore, the concept of dual-dermal-barrier fashion flaps for sacral pressure sore reconstruction was proposed. From September 2007 to June 2010, nine patients with grade IV sacral pressures were enrolled. Four patients received bilateral myocutaneous V-Y flaps, four patients received bilateral fasciocutaneous V-Y flaps, and one patient received bilateral rotation-advanced flaps for sacral pressure reconstruction. The flaps were designed based on the perforators of the superior gluteal artery in one patient's reconstructive procedure. All flaps' designs were based on dual-dermal-barrier fashion. The mean follow-up time was 16 months (range = 12-25). No recurrence was noted. Only one patient had a complication of mild dehiscence at the middle suture line, occurring 2 weeks after the reconstructive surgery. The dual-dermal fashion flaps are easily duplicated and versatile. The study has shown minimal morbidity and a reasonable outcome.

  1. A note on fashion cycles, novelty and conformity

    OpenAIRE

    Federica Alberti

    2013-01-01

    We develop a model in which novelty and conformity motivate fashion behavior. Fashion cycles occur if conformity is not too high. The duration of fashion cycles depends on individual-specific conformity, novelty, and the number of available styles. The use of individual-specific novelty and conformity allows us to also identify fashion leaders.

  2. Fundamental Research on the Relationship between Fashion and Media

    OpenAIRE

    古賀, 令子; 濱田, 勝宏; 謝, 黎; 田中, 里尚; 北方, 晴子

    2010-01-01

    This research aims to clarify the state of the relationship between fashion and media to grasp the present state of the fashion environment and fashion media. For this, we brought up the following five issues, and held a symposium titled “Think about Fashion and Media”on September 26, 2009.The five issues are:(1) How has the fashion system changed since 21st century?(2) How has the role of fashion media changed in the fashion system?(3) The globalization of the web network and the subject and...

  3. A fashion model with social interaction

    Science.gov (United States)

    Nakayama, Shoichiro; Nakamura, Yasuyuki

    2004-06-01

    In general, it is difficult to investigate social phenomena mathematically or quantitatively due to non-linear interactions. Statistical physics can provide powerful methods for studying social phenomena with interactions, and could be very useful for them. In this study, we take a focus on fashion as a social phenomenon with interaction. The social interaction considered here are “bandwagon effect” and “snob effect.” In the bandwagon effect, the correlation between one's behavior and others is positive. People feel fashion weary or boring when it is overly popular. This is the snob effect. It is assumed that the fashion phenomenon is formed by the aggregation of individual's binary choice, that is, the fashion is adopted or not. We formulate the fashion phenomenon as the logit model, which is based on the random utility theory in social science, especially economics. The model derived here basically has the similarity with the pioneering model by Weidlich (Phys. Rep. 204 (1991) 1), which was derived from the master equation, the Langevin equation, or the Fokker-Planck equation. This study seems to give the behavioral or behaviormetrical foundation to his model. As a result of dynamical analysis, it is found that in the case that both the bandwagon effect and the snob effect work, periodic or chaotic behavior of fashion occurs under certain conditions.

  4. Sustainable Development of Slow Fashion Businesses: Customer Value Approach

    Directory of Open Access Journals (Sweden)

    Sojin Jung

    2016-06-01

    Full Text Available As an alternative to the prevalent fast fashion model, slow fashion has emerged as a way of enhancing sustainability in the fashion industry, yet how slow fashion can enhance profitability is still largely unknown. Based on a customer value creation framework, this study empirically tested a structural model that specified the slow fashion attributes that contribute to creating perceived customer value, which subsequently increases a consumer’s intention to buy and pay a price premium for slow fashion products. An analysis of 221 U.S. consumer data revealed that delivering exclusive product value is significantly critical in creating customer value for slow fashion, and customer value, in turn, positively affects consumers’ purchase intentions. Further analysis also revealed that different slow fashion attributes distinctively affect customer value. This provides potential strategies on which slow fashion businesses can focus to secure an economically sustainable business model, thereby continuously improving environmental and social sustainability with the slow fashion ideal.

  5. Fashion Arts. Curriculum RP-54.

    Science.gov (United States)

    Ontario Dept. of Education, Toronto.

    GRADES OR AGES: Grades 11 and 12. SUBJECT MATTER: Fashion arts and marketing. ORGANIZATION AND PHYSICAL APPEARANCE: The guide is divided into two main sections, one for fashion arts and one for marketing, each of which is further subdivided into sections for grade 11 and grade 12. Each of these subdivisions contains from three to six subject…

  6. Recipient design in human communication: simple heuristics or perspective taking?

    Science.gov (United States)

    Blokpoel, Mark; van Kesteren, Marlieke; Stolk, Arjen; Haselager, Pim; Toni, Ivan; van Rooij, Iris

    2012-01-01

    Humans have a remarkable capacity for tuning their communicative behaviors to different addressees, a phenomenon also known as recipient design. It remains unclear how this tuning of communicative behavior is implemented during live human interactions. Classical theories of communication postulate that recipient design involves perspective taking, i.e., the communicator selects her behavior based on her hypotheses about beliefs and knowledge of the recipient. More recently, researchers have argued that perspective taking is computationally too costly to be a plausible mechanism in everyday human communication. These researchers propose that computationally simple mechanisms, or heuristics, are exploited to perform recipient design. Such heuristics may be able to adapt communicative behavior to an addressee with no consideration for the addressee's beliefs and knowledge. To test whether the simpler of the two mechanisms is sufficient for explaining the "how" of recipient design we studied communicators' behaviors in the context of a non-verbal communicative task (the Tacit Communication Game, TCG). We found that the specificity of the observed trial-by-trial adjustments made by communicators is parsimoniously explained by perspective taking, but not by simple heuristics. This finding is important as it suggests that humans do have a computationally efficient way of taking beliefs and knowledge of a recipient into account.

  7. Recipient design in human communication: Simple heuristics or perspective taking?

    Directory of Open Access Journals (Sweden)

    Mark eBlokpoel

    2012-09-01

    Full Text Available Humans have a remarkable capacity for tuning their communicative behaviors to different addressees, a phenomenon also known as recipient design. It remains unclear how this tuning of communicative behavior is implemented during live human interactions. Classical theories of communication postulate that recipient design involves perspective taking, i.e., the communicator selects her behavior based on her hypotheses about beliefs and knowledge of the recipient. More recently, researchers have argued that perspective taking is computationally too costly to be a plausible mechanism in everyday human communication. These researchers propose that computationally simple mechanisms, or heuristics, are exploited to perform recipient design. Such heuristics may be able to adapt communicative behavior to an addressee with no consideration for the addressee's beliefs and knowledge. To test whether the simpler of the two mechanisms is sufficient for explaining the `how' of recipient design we studied communicators' behaviors in the context of a non-verbal communicative task (the Tacit Communication Game, TCG. We found that the specificity of the observed trial-by-trial adjustments made by communicators is parsimoniously explained by perspective taking, but not by simple heuristics. This finding is important as it suggests that humans do have a computationally efficient way of taking beliefs and knowledge of a recipient into account.

  8. Fashion book

    OpenAIRE

    2010-01-01

    Tiré du site Internet de Onestar Press: "A collection of fashion photographies by Vier5, Wather Pfeiffer, Steeve Beckouet selected by Vier5 from their last 5 years of work. It includes also a column by Kate Pierson and an interview by Barbara Klemm for Fairy Tale Magazine".

  9. Communication of architectural design and Prefab-houses.

    Directory of Open Access Journals (Sweden)

    Massimo Ballabeni

    2009-06-01

    Full Text Available The article investigates the relationship between architecture design and its communication, within the study of the prefab-houses, which now are widespread in Europe, as this housing type is characterized by the design research of optimized and innovative residential solutions. The operational experience conducted on case studies of “Prefab-Houses”, offered original ideas because these buildings, while exceptionally compact, share many features with larger buildings. These can be studied for their aggregability, combinatorial possibilities, furniture, the materials used and development of construction details. The communication of the project and its digital representation is particularly important as retailers generally promote these houses through catalogues. Specialized visualisation systems are therfore needed to represent effectively the inner-outer spaces, materials and customizations, with different techniques such as drawings, abstract-photorealistic rendering and animation. The match between case studies and research was considered successful in terms of teaching goals and besides research directions concerning the relationship between design representation means, modeling and 3D digital design communication systems.

  10. Scottish Academy of Fashion Showcase Exhibition at Inspace Edinburgh

    OpenAIRE

    Gillan, Robert

    2011-01-01

    The Scottish Academy of Fashion (SAF) is an ambitious project to establish Scotland as a global centre for excellence in fashion related learning and commercially relevant research.Scotland has world-class education and globally recognised leaders in the fashion industry. It has a niche fashion and textile industry embedded in luxury fashion worldwide. Scotland attracts international talent to fashion-related education.SAF aims to develop an effective platform to combine these strengths, and ...

  11. Consuming the Fashion Tattoo

    DEFF Research Database (Denmark)

    Kjeldgaard, Dannie; Bengtsson, Anders

    2005-01-01

    From being considered a marginal and sometimes deviant behavior, the consumption of tattoos has become a mass consumer phenomenon. As tattoos have gained in popularity, it can be expected that the reasons for why people get tattoos have shifted as well. This paper explores consumers’ motivations...... for getting a fashion tattoo and the meaning associated with its consumption. Through phenomenological interviews with fashion tattooees, the themes 'art/fashion’, 'personalization and biographing’, 'contextual representation of self’, and 'meanings?’ are related to existing consumption theory....

  12. Visual Communication in Web Design - Analyzing Visual Communication in Web Design

    Science.gov (United States)

    Thorlacius, Lisbeth

    Web sites are rapidly becoming the preferred media choice for information search, company presentation, shopping, entertainment, education, and social contacts. And along with the various forms of communication that the Web offers the aesthetic aspects have begun to play an increasingly important role. However, studies in the design and the relevance of focusing on the aesthetic aspects in planning and using Web sites have only to a smaller degree been subject of theoretical reflection. For example, Miller (2000), Thorlacius (2001, 2002, 2005), Engholm (2002, 2003), and Beaird (2007) have been contributing to set a beginning agenda that address the aesthetic aspects. On the other hand, there is a considerable amount of literature addressing the theoretical and methodological aspects focusing on the technical and functional aspects. In this context it is the aim of this article to introduce a model for analysis of visual communication on websites.

  13. Do original à cópia: a voz dos estilistas sobre a criação da moda (From the original to the copy: the fashion designers’ voice about fashion creation

    Directory of Open Access Journals (Sweden)

    Rafael Siqueira de Guimarães

    2010-01-01

    Full Text Available Resumo: Nos últimos anos, mudanças cruciais vêm acontecendo na cena do luxo e da moda em geral. Objetivou-se neste trabalho entender as criações realizadas por estilistas no âmbito da moda. Utilizando a história oral, buscou-se contextualizar as criações realizadas por profissionais, elaborando perspectivas diante dessa produção e considerando esse trabalho sob diversos aspectos, incluindo-o como uma “manifestação artística” das mudanças sociais e como uma composição de diversos estilos, influenciada sobre diversos aspectos, e que acompanha o tempo, hábitos, costumes e comportamentos de determinado grupo. Verifica-se, com este estudo, que a produção de moda tem aspectos muito singulares, referentes à individualidade do estilista, ao momento em que se vive e às influencias as quais aquele está submetido, bem como suas experiências.Abstract: In recent years, crucial changes have been happening in the scene of luxury and fashion in general. This study aims at understanding the creations of fashion designers in the fashion field. Using verbal history, the study sought to contextualize the creations of the fashion professionals, elaborating perspectives regarding their production and considering several aspects of their work, regarding it as an “artistic manifestation” of the social changes, and also as a mixture of various styles influenced by various aspects; moreover, as something that follows the tendencies, habits, customs and behaviors of a determined group. Furthermore, this study verifies that the fashion production has a series of very singular aspects which can refer to the individuality of a given fashion designer; to the time in which he lives; and to the influences that surround him, as well as his experiences.

  14. Feature Fatigue, IT Fashion and IT Consumerization - Is There a Relationship?

    Directory of Open Access Journals (Sweden)

    Luiz Antonio Slongo

    2015-12-01

    Full Text Available Based on the concepts of Feature Fatigue, IT Fashion and IT Consumerization, this paper aims to investigate the relationships between them answering two questions: (1 does the phenomenon of IT Fashion result in Feature Fatigue? (2 Will the concept of Feature Fatigue cause the same effect when looking from the point of view of the IT Consumerization in the corporate environment? The research addresses these questions through two techniques: a laddering and a survey. Albeit tenuously, the results provide evidence that consumption motivated by IT Fashion leads to Feature Fatigue. This study contributes to management research by attempting at the phenomenon described from a multidisciplinary perspective, also contributing to management practice, specifically for marketing managers trying to understand the experiences and expectations of consumers, and also for IT managers engaged in the design of governance policies regarding the use of personal devices by employees in this context.

  15. Transceiver and system design for digital communications

    CERN Document Server

    Bullock, Scott

    2009-01-01

    Now in a 3rd edition, this successful book provides an intuitive approach to transceiver design, allowing a broad spectrum of readers to understand the topics clearly. It covers a wide range of data link communication design techniques, including link budgets, dynamic range and system analysis of receivers and transmitters used in data link communications, digital modulation and demodulation techniques of phase-shift keyed and frequency hopped spread spectrum systems using phase diagrams, multipath, gain control, an intuitive approach to probability, jamming reduction method using various adap

  16. The revival of fashion brands between marketing and history: the case of the Italian fashion company Pucci

    OpenAIRE

    Merlo, Elisabetta; Perugini, Mario

    2015-01-01

    The purpose of this paper is to shed light on the contribution that history can give to marketing strategies aimed at revitalizing fashion brands. It focuses on the revival strategy implemented in recent years by the Pucci fashion company.

  17. Primary and secondary prevention in cardiovascular disease : an old-fashioned concept?

    NARCIS (Netherlands)

    van Venrooij, FV; Stolk, RP; Banga, JD; Erkelens, DW; Grobbee, DE

    Objective. Is the concept of primary and secondary cardiovascular prevention an old-fashioned concept that needs to be re-defined? Design. Discussion paper. Results. Cardiovascular prevention means reduction of absolute risk for cardiovascular disease (CVD), irrespective of clinical stage.

  18. Geo-communication and information design

    DEFF Research Database (Denmark)

    Brodersen, Lars

    2009-01-01

    of processes, procedures, factors, relations etc., all forming parts of a theory on geo-communication and information design. How do we decide whether to transmit content A or content B to another person? We make a decision. Making decisions does not normally give rise to difficulties, although a great deal......This article is an abstract of the book 'Geo-communication and information design'. The work involved in the book was inspired by the author's sense of wonder that there were apparently no existing theories, models etc. capable of identifying and choosing the content of information in systematic...... of debate might occur during the decision-making process. But if the question is extended to include a demand for systematics and consciousness (control) in the procedure adopted, the whole issue becomes more complex. How do we decide to transmit content A or content B to another person on a systematic...

  19. Introduction to Fashion Buying. Teacher Edition. Fashion Buying Series.

    Science.gov (United States)

    Collins, Cindy

    This teacher's guide presents material for a unit on introduction to fashion buying. Content focuses on information sources, retail store types, the responsibilities of a buyer, and the qualifications of a buyer. The guide contains 4 objectives, 4 group learning activities keyed to the objectives, 17 transparency masters with dialogue for each,…

  20. Learning process in fashion design students: link with industry and social media

    OpenAIRE

    Marques, António Manuel Dinis Ribeiro; Moschatou, Anastasia

    2017-01-01

    Portugal is today an important player in the European fashion industry. The Portuguese footwear industry, “low-tech”, mature and traditional, dominated by SMEs, is also a success case in the Portuguese economy. With own brands, own collections and own products, the quality, innovation and international image of the Portuguese clothes, accessories and shoes is increasing year by year in the most sophisticated markets worldwide. The new information economy and social media presen...

  1. The Graphics of Communication: Typography--Layout--Design. Third Edition.

    Science.gov (United States)

    Turnbull, Arthur T.; Baird, Russell N.

    This book includes detailed explanations of the latest technological innovations as well as discussions of the theoretical bases of visual communication. The six sections of the book focus on the following: the theoretical aspects of graphic communication; the verbal elements of communication; the visual elements of communication; design, the…

  2. Why fashion models don’t smile: Aesthetic standards and logics in the field of fashion images, 1982-2011

    OpenAIRE

    van der Laan, E.C.

    2015-01-01

    In today’s highly visual and globalized Western culture, fashion magazines are central, transnational institutions that shape and disseminate ideas on how we should look, dress and be successful. Within scholarly and popular debates, fashion images are criticized for giving the wrong examples, for conveying ideals of beauty that are too white, too thin, too objectified and too idealized. But despite the controversy that surrounds them, studies of what fashion images actually look like, how th...

  3. Exploring effectiveness of team communication: Balancing synchronous and asynchronous communication in design teams

    DEFF Research Database (Denmark)

    den Otter, Ad; Emmitt, Stephen

    2007-01-01

    Effective teams use a balance of synchronous and asynchronous communication. Team communication is dependent on the communication acts of team members and the ability of managers to facilitate, stimulate and motivate them. Team members from organizations using different information systems tend...... to have different understanding, opinions, and rates of adoption and skills levels regarding specific IT tools. The purpose of this paper is to explore the effective use of tools for communication in design teams and the strategies for the use of specific tools....

  4. Fashion and its influence on consumer behavior

    Directory of Open Access Journals (Sweden)

    Khomutova Olga

    2016-05-01

    Full Text Available The questions related to the influence of fashion on consumer behavior are researched in the article. The importance of this research is conditioned, first of all, by the fact, that in the modern world the process of the development of the society of consumption is growing, and it is fashion that has become the social regulator of human activity. The aim of this article is to find out, what influence fashion produces on the behavior of consumers (negative or positive, and whether it is a means of human individualization. The research results show, that following fashion demonstrates the attitude of a consumer to society, to the surrounding world, to himself. On the one hand, a person wants to preserve his or her individuality, on the other hand, strives to identify himself with other members of society. The hidden desire to submit to the fashion contests the aspiration to be independent of it, not to imitate others, but to be different from them.

  5. Presentasi Diri Fashion Icon Hijab Syar€™i Kota Pekanbaru melalui Media Sosial Instagram

    OpenAIRE

    Yohana, Nova; Adliandri, Aidil Emmil

    2016-01-01

    Nowadays, trend fashion has been reach the Muslim dress that in recent years was ogled by some Indonesian designer. So now appear some trends, one of them is hijab syar€™i. If looking at the phenomenon in social media instagram that show the existence of the people who wear hijab syar€™i, it causes the appearence of the term fashion icon hijab syar€™i. The activities such as review look, endorser, life style trensetter, and dakwah wass also done by fashion icon hijab syar€™i in Pekanbaru. The...

  6. Fashion opinion leadership, innovativeness, and attitude toward advertising among Portuguese consumers//Liderazgo de opinión, innovación y actitud de los consumidores de moda portugueses

    Directory of Open Access Journals (Sweden)

    Paulo Ribeiro Cardoso

    2016-07-01

    Full Text Available In the context of the fashion market, this study aims to analyze opinion leadership and, specifically, to verify the correlation that may exist between opinion leadership, fashion innovativeness and attitude towards fashion advertising. It is also intended to identify two different consumer groups: opinion leaders and fashion followers based on “opinion leadership” construct. Data collection was done through a self-administered questionnaire with a convenience sample of 203 graduate and post-graduate students of two universities of Porto, the second major city of Portugal. Results show a positive correlation between fashion innovativeness, fashion opinion leadership, and attitude towards fashion advertising, which supports previous studies that presented opinion leaders as incorporating innovators traits and a predisposition to consume fashion information and media. It was possible to identify two groups of consumers: fashion influencers exhibit a moderate sense of innovativeness and a positive attitude towards fashion advertising; and fashion followerswho don’t consider themselves neither innovators nor opinion leaders, but have a moderate positive attitude towards fashion advertising. This research contributes to a better understanding of the profile of fashion opinion leaders, giving empirical support to the idea that this group can be a strategic target of advertising communication in fashion sector.

  7. Fenomena Intertekstualitas Fashion Karnaval di Nusantara

    Directory of Open Access Journals (Sweden)

    Lois Denissa

    2016-12-01

    ABSTRAK   Merebaknya fashion karnaval di Nusantara dan berbagai genre lain dipicu oleh keberadaan Jember Fashion Carnaval. Michael Bahtin menyebut fenomena ini sebagai intertekstualitas yaitu ketergantungan satu teks dengan teks lain, sehingga keberadaan sebuah teks selalu dipengaruhi oleh teks sebelumnya. Teori intertekstualitas ini mengubah pandangan orang terhadap proses pengutipan karya dan melahirkan kritik terhadap karya yang mengedepankan otentisitas dan orisinalitas. Penelitian menggunakan pendekatan kualitatif interpretastif dengan menganalisis bagaimana perkembangan Jember Fashion Carnaval mempengaruhi merebaknya karnaval seru- pa di kota lain dan bangkitnya respon positif genre-genre seni untuk berkiprah bersama. Kon- sistensinya telah menjadi magnit bagi fotografer, media, pameran fotografi, lukisan, kuliner dan industri kreatif lokal. Terbentuknya Asosiasi Karnaval Indonesia, tergabungnya tujuh propinsi dalam Wonderful Archipelago Carnival Indonesia  dan Jember menjadi tuan rumah etalase karna- val Nusantara. Hasil penelitian ini menginterpretasikan bahwa proses interteks-tualitas kostum pada karnaval merupakan perspektif yang positif karena kemampuannya mengaktifkan genre seni sejenis maupun berbeda sehingga menciptakan medan karnaval yang kondusif.   Kata kunci: Intertekstualitas, Jember Fashion Carnaval, Medan Karnaval

  8. Fashion Merchandising. Marketing and Distributive Education.

    Science.gov (United States)

    Robertson, Horace C.; And Others

    This curriculum guide was developed to be used as a resource guide to assist marketing and distributive education teachers in planning and teaching a course in fashion merchandising. First, an introductory section is devoted to the management of the fashion merchandising curriculum, including information on the guide's background, units of…

  9. An investigation of how design managers in organisations in Bahrain manage and evaluate visual communication design for strategic advantage

    OpenAIRE

    Hallak, Lilian Issa Anton

    2015-01-01

    The role of visual communication design continues to increase in importance around the world. In Bahrain, organisations are increasingly considering visual communication design as a means of accomplishing organisational goals. The research aims to understand the process by which design managers in organisations in Bahrain manage and evaluate visual communication designs to gain strategic advantage. Even though the management of visual communication design has not yet been recognised as a ...

  10. Control and monitoring for e-fulfilment in fashion

    NARCIS (Netherlands)

    Henny Jordaan; Hans-Heinrich Glöckner; Reinder Pieters; Stef Weijers

    2015-01-01

    More than before fashion is sold through e-channels and this implies an increase in e-logistics. Shop selling stagnates. But as fashion sales handled through e-channels is becoming a substantial part of the business, succesfully managing such a channel is a challange for almost all fashion

  11. Fashion beyond identity: The three ecologies of dress

    NARCIS (Netherlands)

    Breuer, R.L.A.

    2015-01-01

    The purpose of this book is to move beyond the association of fashion with the mere representation of identity. Fashion should be understood as much more than that. The book argues that we should view fashion through a heterogeneous prism, one that enables us to think critically about the

  12. Do economic players shape up fashion trends?

    OpenAIRE

    Hasan, Syed Akif; Subhani, Muhammad Imtiaz; Osman, Ms. Amber

    2012-01-01

    The behavior of following the most in vogue and admired styles of dressing has been there since the ancient times. With time, people have moved on with the rapid change in the surroundings. Both the genders acknowledge fashion. Fashion is an extension of regular clothing. This paper investigates the role of economical players which includes per capita income and inflations in shaping up the various trends/ fashion trends/ trends in clothing and their consumptions for Pakistan, India, United S...

  13. Social media marketing in Italian luxury fashion

    OpenAIRE

    Ananda, Artha Sejati; Hernández García, Ángel; Lamberti, Lucio

    2015-01-01

    Industries nowadays have been comfortable with the incorporation of social media to their marketing strategy. Italy has been known as a major center of the European fashion industry, a sector that is also following the social media marketing trends. This paper provides empirical findings on Italian luxury fashion brands? social media marketing activities. We present and analyze two case studies of Italian luxury fashion brands: Gucci and The Bridge (Il Ponte Pelletteria). Gucci is one of worl...

  14. Marketing Strategies in Fashion Industry

    OpenAIRE

    Čmielová, Zuzana

    2012-01-01

    The goal of this thesis is to define the fashion industry and identify the key developments that the segment has undertaken over the last two to three decades including the drivers behind these changes. Specifically, the thesis will provide insights into the financial indicators of the industry and review some of the most recent trends such as globalisation of supply chains and internationalisation of fashion retailers. The second section of the theoretical part will try to identify what are ...

  15. Name fashion dynamics and social class

    NARCIS (Netherlands)

    Bloothooft, G.; Schraagen, M.P.

    2011-01-01

    Modern parents in The Netherlands choose the first names they like for their children. In this decision most follow fashion and as a typical property of fashion, many popular names now have a life cycle of only one generation. Some names show a symmetry between rise and fall of the name, but most

  16. Determination of consumer awareness about sustainable fashion

    Science.gov (United States)

    Saricam, C.; Erdumlu, N.; Silan, A.; Dogan, B. L.; Sonmezcan, G.

    2017-10-01

    The concept of sustainability has begun to gain importance in fashion industry. The companies, which are acting in sustainable fashion, want to gain recognition, inform the consumer about their products and services and generate a demand from the consumers. But the awareness of the consumers about sustainability is still an unknown. In this study, the level of awareness of consumers about sustainable fashion was tried to be determined with a survey established in Turkey in which the socio-demographic characteristics and the awareness level of the participants were questioned. The result of the survey showed that the level of awareness among the participants is not so high and the perception of sustainability is mostly limited to some aspects of sustainable fashion such as “Usage of organic materials” and “Recycling”. Besides, the analysis of the relation between socio-demographic characteristics and awareness level of sustainable fashion showed that the awareness level increased with the education level and income to some extent. But specifically, the males and the participants aged between 24-29 have higher levels of awareness compared with the other participants.

  17. Fashion, Cooperation, and Social Interactions

    Science.gov (United States)

    Cao, Zhigang; Gao, Haoyu; Qu, Xinglong; Yang, Mingmin; Yang, Xiaoguang

    2013-01-01

    Fashion plays such a crucial rule in the evolution of culture and society that it is regarded as a second nature to the human being. Also, its impact on economy is quite nontrivial. On what is fashionable, interestingly, there are two viewpoints that are both extremely widespread but almost opposite: conformists think that what is popular is fashionable, while rebels believe that being different is the essence. Fashion color is fashionable in the first sense, and Lady Gaga in the second. We investigate a model where the population consists of the afore-mentioned two groups of people that are located on social networks (a spatial cellular automata network and small-world networks). This model captures two fundamental kinds of social interactions (coordination and anti-coordination) simultaneously, and also has its own interest to game theory: it is a hybrid model of pure competition and pure cooperation. This is true because when a conformist meets a rebel, they play the zero sum matching pennies game, which is pure competition. When two conformists (rebels) meet, they play the (anti-) coordination game, which is pure cooperation. Simulation shows that simple social interactions greatly promote cooperation: in most cases people can reach an extraordinarily high level of cooperation, through a selfish, myopic, naive, and local interacting dynamic (the best response dynamic). We find that degree of synchronization also plays a critical role, but mostly on the negative side. Four indices, namely cooperation degree, average satisfaction degree, equilibrium ratio and complete ratio, are defined and applied to measure people’s cooperation levels from various angles. Phase transition, as well as emergence of many interesting geographic patterns in the cellular automata network, is also observed. PMID:23382799

  18. The Language of Fashion as a Carrier of Personal Information

    Directory of Open Access Journals (Sweden)

    Marta Kosowska-Ślusarczyk

    2014-12-01

    Full Text Available It’s fair to say that all human life is based on communication; passive and active, verbal and nonverbal. No matter which media type you consider, the importance of the so-called first impression cannot be overstated. Currently, as the world becomes more open and accessible, the individual character of the way we create our look takes a different form, but still remains an important messenger. In my thesis, I would like to present the outfit as a carrier of vital information about people. In parallel, I will analyze the clothing itself, researching both historic and contemporary sources. Finally, I attempt to decipher the language of fashion.

  19. Artefact specification, design, and production as a process of communication

    DEFF Research Database (Denmark)

    Galle, Per

    1999-01-01

    about communication as literal ‘transmission’ or ‘sharing’ of ideas. It is then explained how the initial artefact specification, the design representation, and ultimately the artefact itself can all be seen as symbolic expressions of ideas that are communicated, and it is shown how the conditions...... for the success of communication carry over to the artefact production process. The purpose of the analysis is to provide a conceptual background for the study of various aspects of artefact production, such as design, or the development of computer-based tools for collaborative design, product modelling...

  20. Analysed with Shanghai international fashion the development of creative industry

    Directory of Open Access Journals (Sweden)

    Jinjin Ma

    2017-05-01

    Full Text Available Rapid development of economy, and promote people to enter the era of knowledge economy. Under this background, the global economy especially the economic model of developed countries began to industrial restructuring and structural adjustment, and fashion creative industry economy is the product of the change. It embodies a nation in such aspects as culture, science and technology and creative design of soft power, to some extent, also represents a national industry's international competitiveness, is one of the most important industry in the development of leading industry. In the globalization trend of strengthening, today, the increasingly fierce competition in the international fashion scale and degree, the development of creative industry has become a measure of a country or a city comprehensive competitiveness of one of the important symbol. Therefore, many countries and regions all over the industry as a strategic industry and pillar industry to develop. Along with the rapid economic and social development as well as the consumer demand is rising, fashion creative industry gradually become Shanghai currently one of the most promising new industries. Especially in the face of the global economic downturn, China's transformation of the mode of development environment, development fashion creative industry will help speed up the Shanghai industrial structure transformation, beneficial to stimulate consumer demand, to improve the Shanghai international influence, for the Shanghai a new round of development, the construction of "four centers" and one of the breach of the international metropolis.

  1. The contribution of electronic communication media to the design process : communicative and cultural implications

    NARCIS (Netherlands)

    van Luxemburg, A.P.D.; Ulijn, J.M.; Amare, N.

    2002-01-01

    Innovation in a company's design process is increasingly a matter of cooperation between the company and its customers. New information and communication technology (ICT) possibilities such as electronic communication (EC) media generate even more opportunities for companies to collaborate with

  2. How can the Japanese specialty retailers of private-label apparel (SPAs) go into the German fast fashion market?

    OpenAIRE

    Ka Yu, Setu; Zastezhko, Olena

    2008-01-01

    Abstract Date: 2008 May 28 Course: Master Thesis Authors: Ka Yu Seto and Olena Zastezhko Tutor: Carl Thunman Title: How can the Japanese specialty retailers of private-label apparel (SPAs) go into the German fast fashion market? Introduction: Japan is one of the largest and most sophisticated clothing markets in the world, and its fashion designs and products quality enjoy high reputation from world-wide. Because of keen competition in the domestic market, fashion retail chains find it necess...

  3. The Logic of Fashion Cycles

    Science.gov (United States)

    Acerbi, Alberto; Ghirlanda, Stefano; Enquist, Magnus

    2012-01-01

    Many cultural traits exhibit volatile dynamics, commonly dubbed fashions or fads. Here we show that realistic fashion-like dynamics emerge spontaneously if individuals can copy others' preferences for cultural traits as well as traits themselves. We demonstrate this dynamics in simple mathematical models of the diffusion, and subsequent abandonment, of a single cultural trait which individuals may or may not prefer. We then simulate the coevolution between many cultural traits and the associated preferences, reproducing power-law frequency distributions of cultural traits (most traits are adopted by few individuals for a short time, and very few by many for a long time), as well as correlations between the rate of increase and the rate of decrease of traits (traits that increase rapidly in popularity are also abandoned quickly and vice versa). We also establish that alternative theories, that fashions result from individuals signaling their social status, or from individuals randomly copying each other, do not satisfactorily reproduce these empirical observations. PMID:22412887

  4. The logic of fashion cycles.

    Directory of Open Access Journals (Sweden)

    Alberto Acerbi

    Full Text Available Many cultural traits exhibit volatile dynamics, commonly dubbed fashions or fads. Here we show that realistic fashion-like dynamics emerge spontaneously if individuals can copy others' preferences for cultural traits as well as traits themselves. We demonstrate this dynamics in simple mathematical models of the diffusion, and subsequent abandonment, of a single cultural trait which individuals may or may not prefer. We then simulate the coevolution between many cultural traits and the associated preferences, reproducing power-law frequency distributions of cultural traits (most traits are adopted by few individuals for a short time, and very few by many for a long time, as well as correlations between the rate of increase and the rate of decrease of traits (traits that increase rapidly in popularity are also abandoned quickly and vice versa. We also establish that alternative theories, that fashions result from individuals signaling their social status, or from individuals randomly copying each other, do not satisfactorily reproduce these empirical observations.

  5. Onions, myths, beliefs, fashion and reality in asthma.

    Science.gov (United States)

    Martínez-Gimeno, A

    2009-01-01

    Some myths and unsupported beliefs about asthma are very popular and enjoy general public acceptance and fairly strong support on the Internet. Onions for cough; dairy products avoidance for asthma; and some other popular myths are reviewed, along with some other medical and mixed (popular and medical) myths comparing their popular and scientific support. Classifying medical statements as realities or unsupported beliefs is a hard and serious work nowadays addressed by Evidence Based Medicine methods, which are not devoid of the influence of medical fashion: the medical community is more prone to accept fashionable statements compared to non-fashionable or old-fashioned statements.

  6. Why fashion models don’t smile: Aesthetic standards and logics in the field of fashion images, 1982-2011

    NARCIS (Netherlands)

    van der Laan, E.C.

    2015-01-01

    In today’s highly visual and globalized Western culture, fashion magazines are central, transnational institutions that shape and disseminate ideas on how we should look, dress and be successful. Within scholarly and popular debates, fashion images are criticized for giving the wrong examples, for

  7. QoE-Aware Device-to-Device Multimedia Communications

    Directory of Open Access Journals (Sweden)

    Liang ZHOU

    2015-08-01

    Full Text Available Multimedia services over mobile device-to-device (D2D networks has recently received considerable attention. In this scenario, each device is equipped with a cellular communication interface, as well as a D2D interface over a shared medium. In this work, we study the performance properties of the mobile D2D communications in the framework of user satisfaction, and develop a fully distributed QoE-aware multimedia communication scheme (QAMCS. Specifically, we translate the opportunistic multimedia communications issue into a stochastic optimization problem, which opens up a new degree of performance to exploit. Moreover, QAMCS is designed for a heterogeneous and dynamic environment, in which user demand, device mobility, and transmission fashion may vary across different devices and applications. Importantly, QAMCS is able to maximize the user satisfaction and only needs each device to implement its own scheme individually in the absence of a central controller.

  8. Communicating embedded systems software and design

    CERN Document Server

    Jard, Claude

    2013-01-01

    The increased complexity of embedded systems coupled with quick design cycles to accommodate faster time-to-market requires increased system design productivity that involves both model-based design and tool-supported methodologies. Formal methods are mathematically-based techniques and provide a clean framework in which to express requirements and models of the systems, taking into account discrete, stochastic and continuous (timed or hybrid) parameters with increasingly efficient tools. This book deals with these formal methods applied to communicating embedded systems by presenting the

  9. Photography: medium and language within fashionFotografia: meio e linguagem dentro da moda

    Directory of Open Access Journals (Sweden)

    José de Arimathéia Cordeiro Custódio

    2005-11-01

    Full Text Available The development of mass communication was instrumental towards fashion becoming as prominent as it is today. Photography, on the other hand, plays a fundamental role as it helps to generate a collective memory which ensures the success of creations. This work is aimed at focusing and describing the reasons why photography became a factor of coexistence with fashion by providing elements which make it indispensable to that very purpose. O desenvolvimento dos meios de comunicação de massa foi determinante para que a moda conquistasse o espaço de que desfruta no momento. A fotografia, por outro lado, cumpre um papel essencial ao ajudar a gerar uma memória coletiva que assegure o sucesso das criações. Este trabalho busca situar e explicar as razões pelas quais a fotografia tornou-se um fator de coexistência com a moda ao fornecer elementos que a tornam imprescindível para esse propósito.

  10. The right to fashion in the age of terrorism.

    Science.gov (United States)

    Pham, Minh-Ha T

    2011-01-01

    As part of a feminist commitment to collaboration, this article appears as a companion essay to Mimi Thi Nguyen's "The Biopower of Beauty: Humanitarian Imperialisms and Global Feminisms" and offers a point of departure for thinking about fashion and beauty as processes that produce subjects recruited to, and aligned with, the national interests of the United States in the war on terror. The Muslim woman in the veil and her imagined opposite in the fashionably modern - and implicitly Western - woman become convenient metaphors for articulating geopolitical contests of power as a human rights concern, as a rescue mission, as a beautifying mandate. This article examines newer iterations of this opposition, in the wake of September 11, 2001, in order to demonstrate the critical resonance of a biopolitics on fashion and beauty. In "The Right to Fashion in the Age of Terrorism," the author examines the relationship between the U.S. war on terror, targeting persons whose sartorial choices are described as terrorist-looking and oppressive, and the right-to-fashion discourse, which promotes fashion's mass-market diffusion as a civil liberty. Looking at these multiple invocations of the democratization of fashion, this article argues that the right-to-fashion discourse colludes with the war on terror by fabricating a neoliberal consumer-citizen who is also a couture-citizen and whose right to fashion reasserts U.S.exceptionalism, which is secured by private property, social mobility, and individualism.

  11. Scenarios, personas and user stories from design ethnography: Evidence-based design representations of communicable disease investigations

    Science.gov (United States)

    Turner, Anne M; Reeder, Blaine; Ramey, Judith

    2014-01-01

    Purpose Despite years of effort and millions of dollars spent to create a unified electronic communicable disease reporting systems, the goal remains elusive. A major barrier has been a lack of understanding by system designers of communicable disease (CD) work and the public health workers who perform this work. This study reports on the application of User Center Design representations, traditionally used for improving interface design, to translate the complex CD work identified through ethnographic studies to guide designers and developers of CD systems. The purpose of this work is to: (1) better understand public health practitioners and their information workflow with respect to communicable disease (CD) monitoring and control at a local health department, and (2) to develop evidence-based design representations that model this CD work to inform the design of future disease surveillance systems. Methods We performed extensive onsite semi-structured interviews, targeted work shadowing and a focus group to characterize local health department communicable disease workflow. Informed by principles of design ethnography and user-centered design (UCD) we created persona, scenarios and user stories to accurately represent the user to system designers. Results We sought to convey to designers the key findings from ethnographic studies: 1) that public health CD work is mobile and episodic, in contrast to current CD reporting systems, which are stationary and fixed 2) health department efforts are focused on CD investigation and response rather than reporting and 3) current CD information systems must conform to PH workflow to ensure their usefulness. In an effort to illustrate our findings to designers, we developed three contemporary design-support representations: persona, scenario, and user story. Conclusions Through application of user centered design principles, we were able to create design representations that illustrate complex public health communicable

  12. Fashion, Media and the Elite: Ethnography of the Exploitation of the Slovenian Transitional Media Promenade

    Directory of Open Access Journals (Sweden)

    Vlado Kotnik

    2016-02-01

    Full Text Available The article is an attempt to represent a particular social practice, which has, due to its currency and ubiquity in the media as of late, gained a surprisingly naturalized legitimacy within the Slovenian mediascape. After Slovenia gained its independence in 1991, two parallel processes could be observed. On the one hand, the state itself was searching for a new identity which it could project both inward and outward, it was looking for a way to communicate the national tale of itself through numerous ruling discourses of politics, economy, tourism, sports and culture. On the other hand, the transitional ruling class and the emergent social force of postsocialist rich, chosen and owners needed new elements in the process of social differentiation. Fashion became one of the reinvented refuges or simply “discoveries” of the new Slovenian political, economic and media elite, which used the media to establish a visual order of transitional social differentiation. At the core of fashion as a mode of social distinction is a ceremonialized and spectacularized display of cultural differences within a society. Elites have been caught in the social obligation of constant invention of novelty, in order to create the necessary social difference from the non-elite or the masses. Namely, difference itself has no wider social value if there is no one to notice or desire it. This article methodologically authenticates the conclusions through the analysis of specific media perceptions and an ethnography conducted among actors on these levels: producers of fashion as social distinction (the elite vs reproducers of fashion as social distinction (the media vs consumers of fashion as social distinction (the audience.

  13. Power Terminal Communication Access Network Monitoring System Scheme Based on Design Patterns

    Science.gov (United States)

    Yan, Shengchao; Wu, Desheng; Zhu, Jiang

    2018-01-01

    In order to realize patterns design for terminal communication monitoring system, this paper introduces manager-workers, tasks-workers design patterns, based on common design patterns such as factory method, chain of responsibility, facade. Using these patterns, the communication monitoring system which combines module-groups like networking communication, business data processing and the peripheral support has been designed successfully. Using these patterns makes this system have great flexibility and scalability and improves the degree of systematic pattern design structure.

  14. Using design science and artificial intelligence to improve health communication: ChronologyMD case example.

    Science.gov (United States)

    Neuhauser, Linda; Kreps, Gary L; Morrison, Kathleen; Athanasoulis, Marcos; Kirienko, Nikolai; Van Brunt, Deryk

    2013-08-01

    This paper describes how design science theory and methods and use of artificial intelligence (AI) components can improve the effectiveness of health communication. We identified key weaknesses of traditional health communication and features of more successful eHealth/AI communication. We examined characteristics of the design science paradigm and the value of its user-centered methods to develop eHealth/AI communication. We analyzed a case example of the participatory design of AI components in the ChronologyMD project intended to improve management of Crohn's disease. eHealth/AI communication created with user-centered design shows improved relevance to users' needs for personalized, timely and interactive communication and is associated with better health outcomes than traditional approaches. Participatory design was essential to develop ChronologyMD system architecture and software applications that benefitted patients. AI components can greatly improve eHealth/AI communication, if designed with the intended audiences. Design science theory and its iterative, participatory methods linked with traditional health communication theory and methods can create effective AI health communication. eHealth/AI communication researchers, developers and practitioners can benefit from a holistic approach that draws from theory and methods in both design sciences and also human and social sciences to create successful AI health communication. Copyright © 2013 Elsevier Ireland Ltd. All rights reserved.

  15. Intuitive Tools for the Design and Analysis of Communication Payloads for Satellites

    Science.gov (United States)

    Culver, Michael R.; Soong, Christine; Warner, Joseph D.

    2014-01-01

    In an effort to make future communications satellite payload design more efficient and accessible, two tools were created with intuitive graphical user interfaces (GUIs). The first tool allows payload designers to graphically design their payload by using simple drag and drop of payload components onto a design area within the program. Information about each picked component is pulled from a database of common space-qualified communication components sold by commerical companies. Once a design is completed, various reports can be generated, such as the Master Equipment List. The second tool is a link budget calculator designed specifically for ease of use. Other features of this tool include being able to access a database of NASA ground based apertures for near Earth and Deep Space communication, the Tracking and Data Relay Satellite System (TDRSS) base apertures, and information about the solar system relevant to link budget calculations. The link budget tool allows for over 50 different combinations of user inputs, eliminating the need for multiple spreadsheets and the user errors associated with using them. Both of the aforementioned tools increase the productivity of space communication systems designers, and have the colloquial latitude to allow non-communication experts to design preliminary communication payloads.

  16. Transceiver and system design for digital communications

    CERN Document Server

    Bullock, Scott R

    2014-01-01

    This is the fourth edition of this successful professional reference book on transceiver design, the device that both sends and receives signals, and its place within the wireless communication system. It gives engineers and others a good intuitive understanding of wireless systems and spread spectrum. New topics covered include cognitive radio, systems, networks, and commercial communications. In addition, many items have been extensively updated to improve the flow of the book and enhance comprehension.

  17. Sustainable ‘V’ unsustainable:articulating division in the fashion textiles industry

    OpenAIRE

    Farrer, Joan; Fraser, K

    2011-01-01

    The global Fashion industry is significant, worth 300 billion US Dollars and employs more than 26 million workers (University of Cambridge, 2006). However the industry is changing, due to devaluation of design on the one hand and economic pressure and re-evaluation of design ethics coupled with consumer integrity on the other. This paper addresses the emerging retail landscape, where production and consumption practices are separating like oil and water. We are witnessing a paradigm shift wit...

  18. Collaborative consumption : live fashion, don’t own it : developing new business models for the fashion industry

    OpenAIRE

    Duml, Valeria; Perlacia, Anna Soler

    2016-01-01

    The rise of collaborative consumption is a phenomenon that appeared in many industries, such as in space sharing (e.g. Airbnb), car sharing (e.g. Uber), video streaming (e.g. Netflix), and more recently also in the fashion industry. This has prompted fashion companies to innovate their business models and start changing the way of doing business (e.g. Rent the Runway, Tradesy, and Vestiaire Collective). Through a qualitative and exploratory study based on a sample of twenty-six companies, thi...

  19. Colour and inclusivity: a visual communication design project with older people.

    Science.gov (United States)

    da Silva, Fernando Moreira

    2012-01-01

    In an ideal world, inclusive products and services would be the standard and not the exception. This paper presents a systematic approach to an overlap between Visual Communication Design, Printed Colour and Inclusive Design, for older people, with the aim to develop of a set of research-based ageing and ergonomics-centred communication design guidelines and recommendations for printed material (analogical displays). The approach included an initial extensive literature review in the area of colour, older people and ergonomics issues and vision common diseases, communication design. The second phase was the implementation of an experiment to measure the different colour experiences of the participants in two sample groups (one in UK and another one in Portugal), using printed material, to find out the colours one should use in analogical communication material, being aware of the colour contrast importance (foreground versus background) and the difficulties experienced by older people to read and understand lettering, signs. As main contribution of this research project, we developed a set of guidelines and recommendations based on the reviewed literature and the sample groups' findings, trying to demonstrate the importance of these guidelines when conceiving a new communicational design project in a way this project will achieve vision comfort and understandability, especially for older people, in an inclusive design perspective.

  20. Electronic word-of-mouth in consumer fashion blogs. A netnographic study

    OpenAIRE

    KULMALA, MARIANNE

    2011-01-01

    The purpose of this study was to describe and analyze electronic word-of-mouth (eWOM) in consumer fashion blogs. The phenomenon of fashion blogs has become very popular among fashion consumers and companies within recent years. Fashion consumers buy clothes and shoes online, are active in social media pages, and produce electronic word-of-mouth in online communities. Fashion companies have noticed this change and want to be present in the Internet in different ways. In fashion blogs, there ar...

  1. Electro-Optical Design for Efficient Visual Communication

    Science.gov (United States)

    Huck, Friedrich O.; Fales, Carl L.; Jobson, Daniel J.; Rahman, Zia-Ur

    1995-01-01

    Visual communication, in the form of telephotography and television, for example, can be regarded as efficient only if the amount of information that it conveys about the scene to the observer approaches the maximum possible and the associated cost approaches the minimum possible. Elsewhere we have addressed the problem of assessing the end to end performance of visual communication systems in terms of their efficiency in this sense by integrating the critical limiting factors that constrain image gathering into classical communications theory. We use this approach to assess the electro-optical design of image gathering devices as a function of the f number and apodization of the objective lens and the aperture size and sampling geometry of the phot-detection mechanism. Results show that an image gathering device that is designed to optimize information capacity performs similarly to the human eye. For both, the performance approaches the maximum possible, in terms of the efficiency with which the acquired information can be transmitted as decorrelated data, and the fidelity, sharpness, and clearity with which fine detail can be restored.

  2. Electro-optical design for efficient visual communication

    Science.gov (United States)

    Huck, Friedrich O.; Fales, Carl L.; Jobson, Daniel J.; Rahman, Zia-ur

    1995-03-01

    Visual communication, in the form of telephotography and television, for example, can be regarded as efficient only if the amount of information that it conveys about the scene to the observer approaches the maximum possible and the associated cost approaches the minimum possible. Elsewhere we have addressed the problem of assessing the end-to-end performance of visual communication systems in terms of their efficiency in this sense by integrating the critical limiting factors that constrain image gathering into classical communication theory. We use this approach to assess the electro-optical design of image-gathering devices as a function of the f number and apodization of the objective lens and the aperture size and sampling geometry of the photodetection mechanism. Results show that an image-gathering device that is designed to optimize information capacity performs similarly to the human eye. For both, the performance approaches the maximum possible, in terms of the efficiency with which the acquired information can be transmitted as decorrelated data, and the fidelity, sharpness, and clarity with which fine detail can be restored.

  3. Family and Consumer Studies 13: Fashion Analysis.

    Science.gov (United States)

    Carleo, A. Susan

    A description is provided of Family and Consumer Studies 13: Fashion Analysis, an introductory course on the basic principles of fashion and clothing, giving special consideration to the impact of societal, cultural, religious, and psychological factors on clothing choices. First, general information is provided on the course, its place in the…

  4. Creating beauty: the experience of a fashion collection prepared by adolescent patients at a pediatric oncology unit.

    Science.gov (United States)

    Veneroni, Laura; Clerici, Carlo Alfredo; Proserpio, Tullio; Magni, Chiara; Sironi, Giovanna; Chiaravalli, Stefano; Roncari, Luisa; Casanova, Michela; Gandola, Lorenza; Massimino, Maura; Ferrari, Andrea

    2015-01-01

    Adolescent patients with cancer need psychological support in order to face the traumatic event of cancer diagnosis and to preserve continuity with their normal lives. Creative projects or laboratories may help young patients express their thoughts and feelings. The Youth Project developed activities dedicated to adolescents to give them a chance to vent their creative spirit and express themselves freely. In the first project, the teenagers designed their own fashion collection in all its various stages under the artistic direction of a well-known fashion designer, creating their own brand name (B.Live), and organized a fashion show. In all, 24 patients from 15 to 20 years old took part in the project. The fashion project proved a fundamental resource in helping the young patients involved to regain a positive self-image and the feeling that they could take action, both on themselves and in their relations with others. Facilitating the experience of beauty may enable hope to withstand the anguish caused by disease. This experience integrated the usual forms of psychological support to offer patients a form of expression and support during the course of their treatment.

  5. Graphic Design for the Computer Age; Visual Communication for all Media.

    Science.gov (United States)

    Hamilton, Edward A.

    Because of the rapid pace of today's world, graphic designs which communicate at a glance are needed in all information areas. The essays in this book deal with various aspects of graphic design. These brief essays, each illustrated with graphics, concern the following topics: a short history of visual communication, information design, the merits…

  6. The wearable technologies of fashion and the relationship between human and nonhuman

    Directory of Open Access Journals (Sweden)

    Patrícia Sayuri Saga Kitamura Marini

    2016-12-01

    Full Text Available The article discusses the affinity of wearable technologies of fashion in relation to the current technological context in which the non-human activity becomes increasingly active. The conception of the internet of things and the development of ubiquitous, pervasive and sentient communication expose a favorable view to wearable technologies. Authors such as Bruno Latour, Giselle Beiguelman and André Lemos point to a symmetrical treatment of modern dualities: physical and virtual, man and machine, nature and culture, in short, human and nonhuman. This is a current of thought that suggests the combination of dualistic poles, recognizing the hybridization process.

  7. Building communication strategy on health prevention through the human-centered design

    Directory of Open Access Journals (Sweden)

    Karine de Mello Freire

    2016-03-01

    Full Text Available It has been identified a latent need for developing efficient communication strategies for prevention of diseases and also, design as a potential agent to create communications artifacts that are able to promote self-care. In order to analyze a design process that develops this kind of artifact, an action research in IAPI Health Center in Porto Alegre was done. The action’s goal was to design a strategy to promote self-care to prevent cervical cancer. The process was conducted from the human centered design approach - HCD, which seeks to create solutions desirable for people and feasible for organizations from three main phases: a Hear, in which inspirations are originated from stories collected from people; b Create, which aims to translate these knowledge into prototypes; and, c Deliver, where the prototypes are tested and developed with users. Communication strategies were supported by design studies about visual-verbal rhetoric. As results, this design approach has shown adequate to create communication strategies targeted at self-care behaviors, aiming to empower users to change their behavior.

  8. Transceiver and system design for digital communications

    CERN Document Server

    Bullock, Scott R

    2017-01-01

    This applied engineering reference covers a wide range of wireless communication design techniques; including link budgets, error detection and correction, adaptive and cognitive techniques, and system analysis of receivers and transmitters.

  9. Sustainable Fashion Supply Chain: Lessons from H&M

    Directory of Open Access Journals (Sweden)

    Bin Shen

    2014-09-01

    Full Text Available Sustainability is significantly important for fashion business due to consumers’ increasing awareness of environment. When a fashion company aims to promote sustainability, the main linkage is to develop a sustainable supply chain. This paper contributes to current knowledge of sustainable supply chain in the textile and clothing industry. We first depict the structure of sustainable fashion supply chain including eco-material preparation, sustainable manufacturing, green distribution, green retailing, and ethical consumers based on the extant literature. We study the case of the Swedish fast fashion company, H&M, which has constructed its sustainable supply chain in developing eco-materials, providing safety training, monitoring sustainable manufacturing, reducing carbon emission in distribution, and promoting eco-fashion. Moreover, based on the secondary data and analysis, we learn the lessons of H&M’s sustainable fashion supply chain from the country perspective: (1 the H&M’s sourcing managers may be more likely to select suppliers in the countries with lower degrees of human wellbeing; (2 the H&M’s supply chain manager may set a higher level of inventory in a country with a higher human wellbeing; and (3 the H&M CEO may consider the degrees of human wellbeing and economic wellbeing, instead of environmental wellbeing when launching the online shopping channel in a specific country.

  10. Communicating (by) Design 2009

    DEFF Research Database (Denmark)

    Elkær, Tim Nøhr

    by this medium. My research interest lies in establishing a discussion on the importance of the ambiguity in a physical representation, as opposed to the finite interpretations offered by the digital modeling environment, that the profession is accustomed to work within. Keywords. Ideation; Representation......The paper discusses the current change of role and status of the representation as a means to communicate design in the digital era. It outlines two opposite directions for the development of software-technology, and brings forward current research, on the didactic aspects of introducing digital...

  11. How the Ethnography of Communication Provides Resources for Design

    Science.gov (United States)

    Leighter, James L.; Rudnick, Lisa; Edmonds, Theresa J.

    2013-01-01

    Designing solutions to social problems requires some degree of interpretive accountability to the sociocultural systems in which design solutions must live. Our case studies show how ethnography of communication research generates distinctive resources for design. (Contains 5 notes.)

  12. Communication Design Education: Could Nine Reflections Be Sufficient?

    Science.gov (United States)

    van der Waarde, Karel; Vroombout, Maurits

    2012-01-01

    Situation: Graphic design education is subject to substantial changes. Changes in professional practice and higher education aggravate insecurities about the contents and structure of courses, assessment criteria, relations between practice, research and theory and teaching methods. Assumption: Graphic design education (visual communication design…

  13. Obesity Education as an Intervention to Reduce Weight Bias in Fashion Students

    Science.gov (United States)

    Christel, Deborah A.

    2016-01-01

    The purpose of this work was to explore the effectiveness of an educational intervention aimed at reducing weight bias. Senior fashion students (n = 11) enrolled in a 16 week special topics course, "plus-size swimwear design," completed assignments of selected obesity related educational readings and guided critical reflection. Student…

  14. Quasi-objects, Cult Objects and Fashion Objects

    DEFF Research Database (Denmark)

    Andersen, Bjørn Schiermer

    2011-01-01

    This article attempts to rehabilitate the concept of fetishism and to contribute to the debate on the social role of objects as well as to fashion theory. Extrapolating from Michel Serres’ theory of the quasi-objects, I distinguish two phenomenologies possessing almost opposite characteristics. T...... as a unique opportunity for studying the interchange between these two forms of fetishism and their respective phenomenologies. Finally, returning to Serres, I briefly consider the theoretical consequences of introducing the fashion object as a quasi-object.......This article attempts to rehabilitate the concept of fetishism and to contribute to the debate on the social role of objects as well as to fashion theory. Extrapolating from Michel Serres’ theory of the quasi-objects, I distinguish two phenomenologies possessing almost opposite characteristics....... These two phenomenologies are, so I argue, essential to quasi-object theory, yet largely ignored by Serres’ sociological interpreters. They correspond with the two different theories of fetishism found in Marx and Durkheim, respectively. In the second half of the article, I introduce the fashion object...

  15. Vernacular design based on sustainable disaster's mitigation communication and education strategy

    Science.gov (United States)

    Mansoor, Alvanov Zpalanzani

    2015-04-01

    Indonesia is located between three active tectonic plates, which are prone to natural disasters such as earthquake, volcanic eruption, and also giant tidal wave-tsunami. Adequate infrastructure plays an important role in disaster mitigation, yet without good public awareness, the mitigation process won't be succeeded. The absence of awareness can lead to infrastructure mistreatment. Several reports on lack of understanding or misinterpretation of disaster mitigation especially from rural and coastal communities need to be solved, especially from communication aspects. This is an interdisciplinary study on disaster mitigation communication design and education strategy from visual communication design studies paradigm. This paper depicts research results which applying vernacular design base to elaborate sustainable mitigation communication and education strategy on various visual media and social campaigns. This paper also describes several design approaches which may becomes way to elaborate sustainable awareness and understanding on disaster mitigation among rural and coastal communities in Indonesia.

  16. Contested collaboration: A descriptive model of intergroup communication in information system design

    DEFF Research Database (Denmark)

    Sonnenwald, D.H.

    1995-01-01

    . The model describes design phases, roles, themes, and intergroup communication networks as they evolve throughout the design process and characterizes design as a process of ''contested collaboration.'' It is a first step towards a predictive design model that suggests strategies which may help participants......Many information system design situations today include users, designers, and developers who, with their own unique group and individual perspectives, need to interact so that they can come to a working understanding of how the information system being developed will coexist with and ideally...... support patterns of work activities, social groups, and personal beliefs. In these situations, design is fundamentally an interactive process that requires communication among users, designers, and developers. However, communication among these groups is often difficult although of paramount importance...

  17. Fashion and the semiotics of gender

    Directory of Open Access Journals (Sweden)

    Iva Jestratijević

    2016-03-01

    Full Text Available Contemporary studies of fashion interpret articles of clothing as text, through which a specific cultural identity is constructed and expressed. As identities are momentarily realized through the performative act of identifying with a real or ideal subject, fashion has a special significance in every visual creation of a subject as the identity of a given role. In accordance with this, the dressing of the body is viewed as one of the available means of gender identification, as well as a way to confirm the subject through the performing of the assigned role of man and woman. Seeing as the performance of a certain role, in this specific case, entails the existence of the subject as event (of a textual role, the sphere of clothing fashion is in this paper primarily connected to the sphere of representing the subject as member of a gender category. Clothing is viewed as one in a slew of instruments of gender naturalization, in the sense of the power which clothing has for upholding, performing and displaying the stability of gender norms. Hence, this paper will consider always current issues of the existence of established boundaries of male and female fashion, male and female clothing ornaments and colors, as well as socially acceptable male and female forms of clothing.

  18. Freedom and fashion in materials science and engineering

    Indian Academy of Sciences (India)

    R. Narasimhan (Krishtel eMaging) 1461 1996 Oct 15 13:05:22

    Department of Materials Science and Metallurgy, Cambridge University,. Pembroke ... ready and able to pounce on new fashions in research. .... but it is always a good idea to apply the brakes of moderate scepticism when a fashion diverges.

  19. Communication and Memory Architecture Design of Application-Specific High-End Multiprocessors

    Directory of Open Access Journals (Sweden)

    Yahya Jan

    2012-01-01

    Full Text Available This paper is devoted to the design of communication and memory architectures of massively parallel hardware multiprocessors necessary for the implementation of highly demanding applications. We demonstrated that for the massively parallel hardware multiprocessors the traditionally used flat communication architectures and multi-port memories do not scale well, and the memory and communication network influence on both the throughput and circuit area dominates the processors influence. To resolve the problems and ensure scalability, we proposed to design highly optimized application-specific hierarchical and/or partitioned communication and memory architectures through exploring and exploiting the regularity and hierarchy of the actual data flows of a given application. Furthermore, we proposed some data distribution and related data mapping schemes in the shared (global partitioned memories with the aim to eliminate the memory access conflicts, as well as, to ensure that our communication design strategies will be applicable. We incorporated these architecture synthesis strategies into our quality-driven model-based multi-processor design method and related automated architecture exploration framework. Using this framework, we performed a large series of experiments that demonstrate many various important features of the synthesized memory and communication architectures. They also demonstrate that our method and related framework are able to efficiently synthesize well scalable memory and communication architectures even for the high-end multiprocessors. The gains as high as 12-times in performance and 25-times in area can be obtained when using the hierarchical communication networks instead of the flat networks. However, for the high parallelism levels only the partitioned approach ensures the scalability in performance.

  20. Fashion Retail Master Data Model and Business Development

    DEFF Research Database (Denmark)

    Hovmøller, Harald; Tambo, Torben

    2014-01-01

    Retailing, and particularly fashion retailing, is changing into a much more technology driven business model using omni-channel retailing approaches. Also analytical and data-driven marketing is on the rise. However, there has not been paid a lot of attention to the underlying and underpinning...... datastructures, the characteristics for fashion retailing, the relationship between static and dynamic data, and the governance of this. This paper is analysing and discussing the data dimension of fashion retailing with focus on data-model development, master data management and the impact of this on business...... development in the form of increased operational effectiveness, better adaptation the omni-channel environment and improved alignment between the business strategy and the supporting data. The paper presents a case study of a major European fashion retail and wholesale company that is in the process...

  1. Mechanical Design of Military Communication Satellite X-band PCM

    Directory of Open Access Journals (Sweden)

    Hyung Je Woo

    1998-12-01

    Full Text Available Before an actual military communications satellite is designed and constructed, a feasibility study should take place. The basic functions of such system can be observed and demonstrated in an X-Band payload simulator. For this purpose a Payload Concept Model (PCM for X-Band payload subsystem has been developed to simulate the workings of an actual military communications payload. This paper explains and illustrates the mechanical design, manufacture, and integration of the PCM. Basic RF tests also have been performed in order to verify the design requirement of the system. The results demonstrate successful development of the PCM and operation without RF losses.

  2. Pengaruh Rubrik Fashion Majalah Gogirl! terhadap Perilaku Meniru Trend Fashion di Kalangan Mahasiswi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

    OpenAIRE

    ", Suyanto; Ardilla, Sucie Nella

    2015-01-01

    Most of university liberate their students to dress in the collage. Of course with the applicable rules. But along with times many changes happened in dress. We can found a lot of trends that look unusual and eccentric. On the other hand, Fashion magazine looks more incentives to providing the latest fashion trends. Each magazine provides its own fashion style according to the age category in that magazine. And the GoGirl! magazines, included in the category of magazines that read by the stud...

  3. Sales Forecasting for Fashion Retailing Service Industry: A Review

    Directory of Open Access Journals (Sweden)

    Na Liu

    2013-01-01

    Full Text Available Sales forecasting is crucial for many retail operations. It is especially critical for the fashion retailing service industry in which product demand is very volatile and product’s life cycle is short. This paper conducts a comprehensive literature review and selects a set of papers in the literature on fashion retail sales forecasting. The advantages and the drawbacks of different kinds of analytical methods for fashion retail sales forecasting are examined. The evolution of the respective forecasting methods over the past 15 years is revealed. Issues related to real-world applications of the fashion retail sales forecasting models and important future research directions are discussed.

  4. Trends in photoprotection in American fashion magazines, 1983-1993. will fashion make you look old and ugly?

    Science.gov (United States)

    George, P M; Kuskowski, M; Schmidt, C

    1996-03-01

    During the past 50 years recreational sun exposure has greatly increased in the United States. The purpose of this study was to examine the photoprotecion message of American fashion magazines and to identify recent trends. We evaluated models for tan, skin exposure, and other sun-related criteria in six leading fashion magazines between 1983 and 1993. We also recorded the number of sunscreen advertisements and sun awareness articles. We evaluated 3031 models. Adult models had darker tans and greater skin exposure than adolescents and children. Men had darker tans than women. We noted trends toward lighter tans, more women wearing hats, more sunscreen advertisements, and sun awareness articles. Many sunscreen advertisements glorified tanning. Their models had darker tans and more skin exposure, and fewer wore a hat than did nonadvertisement models. The fashion industry and especially sunsreen manufacturers promote excessive sun exposure. Although we found encouraging trends, gains were modest, especially in men's magazines.

  5. Postponement in Fashion Retailing : A Case Study of H&M

    OpenAIRE

    Nawaz, Mohsin; Saleem, Munawar

    2010-01-01

    Abstract In fashion industry, customer demand is constantly changing. One of the main reasons is due to the time of delicate fashion awareness among the consumers, which has come into larger variety and frequent assortment changes. The changing trends in fashion industry allow researchers to get into the postponement strategy as a customized operation in order to focus on quality and flexibility. In today’s fashion market the key for success is to keep an eye on and react to the customer dema...

  6. Conceptual design of data management and communication networks for KALIMER MMIS

    International Nuclear Information System (INIS)

    Cha, K. H.; Kwon, K. C.

    1998-01-01

    This paper describes the design progress for data management and communication networks to be co-operated as subsystems in KALIMER MMIS. Main functions and design bases are being established and validated for functional modules of these subsystems. Real-time data acquisition and signal validation, databases, and data logging have been designed as each functional module of data management while data interfaces of communication networks have been designed with the system information from Top-Tier Requirements for KALIMER MMIS. The conceptual design shall be refined through the iterative and detailed one

  7. Conceptual design of data management and communication networks for KALIMER MMIS

    Energy Technology Data Exchange (ETDEWEB)

    Cha, K. H.; Kwon, K. C. [KAERI, Taejon (Korea, Republic of)

    1998-10-01

    This paper describes the design progress for data management and communication networks to be co-operated as subsystems in KALIMER MMIS. Main functions and design bases are being established and validated for functional modules of these subsystems. Real-time data acquisition and signal validation, databases, and data logging have been designed as each functional module of data management while data interfaces of communication networks have been designed with the system information from Top-Tier Requirements for KALIMER MMIS. The conceptual design shall be refined through the iterative and detailed one.

  8. A systematic scoping investigation of cross-cultural visual communication design

    OpenAIRE

    Kelly, Meghan Wendy

    2017-01-01

    Designers are increasingly engaged in cross-cultural visual communication design. To date there has been limited literature to support this area of practice. The literature that is available is diverse and conflicting, drawn from an array of disciplines. Currently positions in this research field can be found through investigations of cultural studies, business and marketing, communication, advertising, psychology and branding studies, including the newly emerging discipline of place branding...

  9. Strategic Communication Institutionalized

    DEFF Research Database (Denmark)

    Kjeldsen, Anna Karina

    2013-01-01

    of institutionalization when strategic communication is not yet visible as organizational practice, and how can such detections provide explanation for the later outcome of the process? (2) How can studies of strategic communication benefit from an institutional perspective? How can the virus metaphor generate a deeper...... understanding of the mechanisms that interact from the time an organization is exposed to a new organizational idea such as strategic communication until it surfaces in the form of symptoms such as mission and vision statements, communication manuals and communication positions? The first part of the article...... focuses on a discussion of the virus metaphor as an alternative to the widespread fashion metaphor for processes of institutionalization. The second part of the article provides empirical examples of the virus metaphor employed, examples that are drawn from a study of the institutionalization of strategic...

  10. Eating disorders among fashion models: a systematic review of the literature.

    Science.gov (United States)

    Zancu, Simona Alexandra; Enea, Violeta

    2017-09-01

    In the light of recent concerns regarding the eating disorders among fashion models and professional regulations of fashion model occupation, an examination of the scientific evidence on this issue is necessary. The article reviews findings on the prevalence of eating disorders and body image concerns among professional fashion models. A systematic literature search was conducted using ProQUEST, EBSCO, PsycINFO, SCOPUS, and Gale Canage electronic databases. A very low number of studies conducted on fashion models and eating disorders resulted between 1980 and 2015, with seven articles included in this review. Overall, results of these studies do not indicate a higher prevalence of eating disorders among fashion models compared to non-models. Fashion models have a positive body image and generally do not report more dysfunctional eating behaviors than controls. However, fashion models are on average slightly underweight with significantly lower BMI than controls, and give higher importance to appearance and thin body shape, and thus have a higher prevalence of partial-syndrome eating disorders than controls. Despite public concerns, research on eating disorders among professional fashion models is extremely scarce and results cannot be generalized to all models. The existing research fails to clarify the matter of eating disorders among fashion models and given the small number of studies, further research is needed.

  11. Mercier de Compiègne and the question of fashion

    OpenAIRE

    Béchir Kahia

    2015-01-01

    The fashion in Paris at the XVIIIth century knows deep changes. The clothing offer is illustrated by a fashion periodic press which is renews its proposals thanks to attractive engravings. Especially an iconic figure emerges from this Age of Lumières: the fashion trader and his most famous representing, Miss Rose Bertin, “minister of fashion” of the queen of France, Marie-Antoinette. The women were as funny birds which change plumage two or three times a day. The women passion for fashion cau...

  12. The Relationship between Fashion and Style Orientation and Well-being

    DEFF Research Database (Denmark)

    Gwozdz, Wencke; Nielsen, Kristian S.; Gupta, Shipra

    The present paper unfolds the conceptual distinction between style and fashion orientation – two trait-like orientations of clothing consumption. We relate both concepts with subjective well-being and assume a higher subjective well-being for consumers with a higher style orientation than a higher...... fashion orientation. These assumptions were tested using survey data from four countries - Germany, Poland, Sweden, and the United States - with approximately 1,000 respondents per country. Employing structural equation modelling, we found that style orientation was stronger related to subjective well......-being than fashion orientation. We further found that materialism mediated the relationship between fashion and style orientation and subjective well-being and that fashion orientation was statistically significantly stronger related to materialism than style orientation. When including materialism...

  13. The Impact of Mobile TradeManager on Fashion Product Sales: From Usability Perspective

    Directory of Open Access Journals (Sweden)

    Zilong Liu

    2014-01-01

    Full Text Available The competition in fashion and textiles (FTs industry is strong. Enterprises have to compete at all levels and need to adapt to the mobile commerce (MC context. Mobile TradeManager (MTM is a typical MC application and good use of it will facilitate the sales of FTs products. Plenty of prior studies on MC were developed to discuss the subjective beliefs. Motivated by the research that appeals for more attention to IT artifact itself, this paper integrates the system usability of MC into the behavioral model. To this end, the purpose of this study is twofold: (a to identify the impact of MTM usability on consumers’ online shopping behavior of FTs production, and (b to explore and understand how usability of MTM could be improved. Data analysis, based on a survey of 837 MTM users, reveals that perceived entertainment, MTM system usability, subjective norm, and consumer’s self-efficacy significantly affect individual’s intention to use MTM. Meanwhile, it is revealed that MTM usability is a joint function of mobile device’s system performance, WAP website’s design, and the characteristics of wireless communication networks.

  14. Integrated source and channel encoded digital communication system design study

    Science.gov (United States)

    Alem, W. K.; Huth, G. K.; Simon, M. K.

    1978-01-01

    The particular Ku-band carrier, PN despreading, and symbol synchronization strategies, which were selected for implementation in the Ku-band transponder aboard the orbiter, were assessed and evaluated from a systems performance viewpoint, verifying that system specifications were met. A study was performed of the design and implementation of tracking techniques which are suitable for incorporation into the Orbiter Ku-band communication system. Emphasis was placed on maximizing tracking accuracy and communication system flexibility while minimizing cost, weight, and system complexity of Orbiter and ground systems hardware. The payload communication study assessed the design and performance of the forward link and return link bent-pipe relay modes for attached and detached payloads. As part of this study, a design for a forward link bent-pipe was proposed which employs a residual carrier but which is tracked by the existing Costas loop.

  15. Effects of Patient Care Unit Design and Technology on Nurse and Patient Care Technician Communication.

    Science.gov (United States)

    Beck, Mary S; Doscher, Mindy

    2018-04-01

    The current study described RN and patient care technician (PCT) communication in centralized and hybrid decentralized workstation designs using hands-free communication technology and infrared locator badge technology to facilitate communication. New construction of an oncology unit provided the opportunity to compare staff communication in two different workstation designs. Observations and questionnaires compared nurse and PCT communication in the two-unit designs. Descriptive statistics were used to analyze the differences. The hybrid decentralized unit had increased use of hands-free communication technology and hallway communication by nurses and PCTs, and increased patient room communication by nurses. Perceptions of communication between nurses and PCTs and congruency of priorities for care were similar for both units. The locator badge technology had limited adoption. Replacement of nurse workstations with new construction or remodeling impact staff communication patterns, necessitating that nurse leaders understand the impact of design and technology on communication. [Journal of Gerontological Nursing, 44(4), 17-22.]. Copyright 2018, SLACK Incorporated.

  16. The creativity exploration, through the use of brainstorming technique, adapted to the process of creation in fashion

    OpenAIRE

    Broega, A. C.; Mazzotti, Karla; Gomes, Luiz Vidal Negreiros

    2012-01-01

    This article describes a practical work experience in a classroom, which deals with aggregating techniques that facilitate the development of creativity, in a process of fashion creation. The method used was adapted to the fashion design, through the use of the concept of "brainstorming" and his approach to generating multiple ideas. The aim of this study is to analyze the creative performance of the students, and the creative possibilities resulting from the use and adaptation of this creati...

  17. Eating disorders among professional fashion models.

    Science.gov (United States)

    Preti, Antonio; Usai, Ambra; Miotto, Paola; Petretto, Donatella Rita; Masala, Carmelo

    2008-05-30

    Fashion models are thought to be at an elevated risk for eating disorders, but few methodologically rigorous studies have explored this assumption. We have investigated the prevalence of eating disorders in a group of 55 fashion models born in Sardinia, Italy, comparing them with a group of 110 girls of the same age and of comparable social and cultural backgrounds. The study was based on questionnaires and face-to-face interviews, to reduce the bias due to symptom under-reporting and to social desirability responding. When compared on three well-validated self-report questionnaires (the EAT, BITE, BAT), the models and controls did not differ significantly. However, in a detailed interview (the Eating Disorder Examination), models reported significantly more symptoms of eating disorders than controls, and a higher prevalence of partial syndromes of eating disorders was found in models than in controls. A body mass index below 18 was found for 34 models (54.5%) as compared with 14 controls (12.7%). Three models (5%) and no controls reported an earlier clinical diagnosis of anorexia nervosa. Further studies will be necessary to establish whether the slight excess of partial syndromes of eating disorders among fashion models was a consequence of the requirement in the profession to maintain a slim figure or if the fashion modeling profession is preferably chosen by girls already oriented towards symptoms of eating disorders, since the pressure to be thin imposed by this profession can be more easily accepted by people predisposed to eating disorders.

  18. Success According to Professionals in the Fashion Industry

    Science.gov (United States)

    Gerber, Tara; Saiki, Diana

    2010-01-01

    The purpose of this study was to examine career success perceived by professionals in the fashion industry. Two sets of open-ended interviews were conducted with 33 fashion industry professionals. The interviews were analyzed for success themes using a grounded approach methodology. External definitions of success mentioned were salary,…

  19. Designing for Communication: The Key to Successful Desktop Publishing.

    Science.gov (United States)

    McCain, Ted D. E.

    Written for those who are new to design and page layout, this book focuses on providing novice desktop publishers with an understanding of communication, graphic design, typography, page layout, and page layout techniques. The book also discusses how people read, design as a consequence of understanding, and the principles of page layout. Chapters…

  20. Communicating Disparity: How Social Design can create Public ...

    African Journals Online (AJOL)

    chrischisoni

    Key words: Inequality; communication; social design; storytelling ... created unevenness, which can destroy dignity, self-confidence and esteem. .... divides, which involves gaps between groups in awareness, adoption, skills, devices, use and.

  1. Vernacular design based on sustainable disaster’s mitigation communication and education strategy

    International Nuclear Information System (INIS)

    Mansoor, Alvanov Zpalanzani

    2015-01-01

    Indonesia is located between three active tectonic plates, which are prone to natural disasters such as earthquake, volcanic eruption, and also giant tidal wave-tsunami. Adequate infrastructure plays an important role in disaster mitigation, yet without good public awareness, the mitigation process won’t be succeeded. The absence of awareness can lead to infrastructure mistreatment. Several reports on lack of understanding or misinterpretation of disaster mitigation especially from rural and coastal communities need to be solved, especially from communication aspects. This is an interdisciplinary study on disaster mitigation communication design and education strategy from visual communication design studies paradigm. This paper depicts research results which applying vernacular design base to elaborate sustainable mitigation communication and education strategy on various visual media and social campaigns. This paper also describes several design approaches which may becomes way to elaborate sustainable awareness and understanding on disaster mitigation among rural and coastal communities in Indonesia

  2. Vernacular design based on sustainable disaster’s mitigation communication and education strategy

    Energy Technology Data Exchange (ETDEWEB)

    Mansoor, Alvanov Zpalanzani, E-mail: nova.zp@gmail.com, E-mail: alvanov@fsrd.itb.ac.id [Visual Communication Design Study Program, Faculty of Art and Design, Institut Teknologi Bandung Jalan Ganesa No. 10, Bandung 40132 (Indonesia)

    2015-04-24

    Indonesia is located between three active tectonic plates, which are prone to natural disasters such as earthquake, volcanic eruption, and also giant tidal wave-tsunami. Adequate infrastructure plays an important role in disaster mitigation, yet without good public awareness, the mitigation process won’t be succeeded. The absence of awareness can lead to infrastructure mistreatment. Several reports on lack of understanding or misinterpretation of disaster mitigation especially from rural and coastal communities need to be solved, especially from communication aspects. This is an interdisciplinary study on disaster mitigation communication design and education strategy from visual communication design studies paradigm. This paper depicts research results which applying vernacular design base to elaborate sustainable mitigation communication and education strategy on various visual media and social campaigns. This paper also describes several design approaches which may becomes way to elaborate sustainable awareness and understanding on disaster mitigation among rural and coastal communities in Indonesia.

  3. Dress like a Star: Retrieving Fashion Products from Videos

    OpenAIRE

    Garcia, Noa; Vogiatzis, George

    2017-01-01

    This work proposes a system for retrieving clothing and fashion products from video content. Although films and television are the perfect showcase for fashion brands to promote their products, spectators are not always aware of where to buy the latest trends they see on screen. Here, a framework for breaking the gap between fashion products shown on videos and users is presented. By relating clothing items and video frames in an indexed database and performing frame retrieval with temporal a...

  4. Measuring and Communicating Emotions Through Game Design

    DEFF Research Database (Denmark)

    Knutz, Eva; Markussen, Thomas

    2010-01-01

    digital narrative and game play as means for self-report. In so doing it integrate play, communication and measurement in one and the same device. First it gives 4-6 year old hospitalized children an opportunity to learn how to cope with their own emotional reactions to medical treatment through game play......This paper explores how emotion research may inform the design of a playful interactive tool for emotion measurement and communication, called Child Patient Game (CPgame) that has been developed for paediatric patients at a Danish hospital. The CPgame differs from other instruments in that it uses...

  5. Statistical mechanics of the fashion game on random networks

    International Nuclear Information System (INIS)

    Sun, YiFan

    2016-01-01

    A model of fashion on networks is studied. This model consists of two groups of agents that are located on a network and have opposite viewpoints towards being fashionable: behaving consistently with either the majority or the minority of adjacent agents. Checking whether the fashion game has a pure Nash equilibrium (pure NE) is a non-deterministic polynomial complete problem. Using replica-symmetric mean field theory, the largest proportion of satisfied agents and the region where at least one pure NE should exist are determined for several types of random networks. Furthermore, a quantitive analysis of the asynchronous best response dynamics yields the phase diagram of existence and detectability of pure NE in the fashion game on some random networks. (paper: classical statistical mechanics, equilibrium and non-equilibrium).

  6. Matthew Murray Commissioned to photograph eyewear brands, Chanel, Giorgio Armani, Hugo Boss, Jean Paul Gaultier for a fashion story in i-D magazine

    OpenAIRE

    Murray, Matthew

    2004-01-01

    Matthew Murray Commissioned to photograph an editorial spread of a variety of designer sunglasses for a fashion spread in i-D Magazine. The brief - to shot a fashion piece with a clear fashion narrative, using the personal photographic style of Matthew Murray. The models cast are everyday people - street cast and include a drag artist, a policeman, a hairdresser, a care assistant with her boxer dogs among others.

  7. Personal Branding Through Fashion Blogging

    Directory of Open Access Journals (Sweden)

    Yuanita Safitri

    2017-01-01

    Full Text Available The objective of this research was to analyze personal branding development from personal brand identity, personal brand positioning, and personal brand assessment. The object of this research was Diana Rikasari's blog “Hot Chocolate and Mint”. She is one of prominent influence and fashion blogger from Indonesia. The research used the qualitative method with data collection by virtual observation from June until August 2016. Rikasari’s personal branding showed on her blog was the fashionably smart woman who had entrepreneurship competence. This research finds out that Diana Rikasari success to make her personal identity by her blog profile and blog posting. Her positioning is clear as Indonesian modern woman. The personal brand assessment can be seen through the achievements and feedbacks on her blog post, both positive or negative.

  8. Investigation of social shopping for fashion in apparel market of Tehran

    OpenAIRE

    MohammadRahim Esfidani; Mohsen Nazari; Maryam Karimi Davijani

    2014-01-01

    Social shopping behavior of fashion embraces various activities, direct/indirect complex and dynamic interpersonal happening during the process of buying fashion and causes customers’ pleasure and satisfaction from purchasing intention, which in long-term helps sales improvement. Market of fashion apparel in IRAN is the biggest consumer market in the Middle East. Despite this huge marke, marketing knowledge of fashion apparel in iran has not been developed yet. considering the nessecities of ...

  9. New Perspective on Visual Communication Design Education: An Empirical Study of Applying Narrative Theory to Graphic Design Courses

    Science.gov (United States)

    Yang, Chao-Ming; Hsu, Tzu-Fan

    2017-01-01

    Visual communication design (VCD) is a form of nonverbal communication. The application of relevant linguistic or semiotic theories to VCD education renders graphic design an innovative and scientific discipline. In this study, actual teaching activities were examined to verify the feasibility of applying narrative theory to graphic design…

  10. Fashioning identities: gender, class and the self

    OpenAIRE

    Boydell, C. E.

    2004-01-01

    This article focused on four publications from Berg’s ‘Dress, Body and Culture’ series. It situates these publications within the context of the development of dress and fashion studies and acknowledges dress and adornment as universal practices which aid our understanding of our individual and collective attempts to express identities. This article utilises a discussion and analysis of these publications to reflect on the current state of fashion theory and research. Drawing on the writer’s ...

  11. Branding in High Fashion Industry in China

    OpenAIRE

    Shen, Ye

    2007-01-01

    Due to the booming economy of the country, the rising disposable income and strong desire of status expression, China is viewed as a promising land for the luxury industry, providing fertile ground for the growth of luxury goods suppliers. More and more famous foreign fashion businesses pour into China and brand them to attract Chinese customers for their higher priced. This paper examines the mindset of the Chinese luxury fashion goods consumers, the drives and their attitude towards luxury ...

  12. Online communication and support for cancer patients: a relationship-centric design framework.

    Science.gov (United States)

    Weiss, Jacob B; Lorenzi, Nancy M

    2005-01-01

    Dealing with a cancer diagnosis and cancer treatment involves communication among clinicians, patients, families, friends and others affected by the illness. The hypothesis of this research is that an informatics system can effectively support the communication needs of cancer patients and their informal caregivers. Two design frameworks for online cancer communication are defined and compared. One is centered primarily on the users' interpersonal relationships, and the other is centered on the clinical data and cancer information. Five types of clinical and supportive relationships were identified and supported by in-depth interviews with cancer patients and their informal caregivers. Focusing the design of an online cancer communication system around the interpersonal relationships of patients and families may be an important step towards designing more effective paradigms for online cancer care and support.

  13. A Short History of Designing for Communication on the Web

    DEFF Research Database (Denmark)

    Heilesen, Simon

    2007-01-01

    Web design is important for how we communicate on the internet, and it also has an influence on computer interface design in general. Taking a very literal view of the theme of ‘designing for communication’, this chapter examines the development of web design as a prerequisite for understanding...

  14. On cost-effective communication network designing

    Science.gov (United States)

    Zhang, Guo-Qiang

    2010-02-01

    How to efficiently design a communication network is a paramount task for network designing and engineering. It is, however, not a single objective optimization process as perceived by most previous researches, i.e., to maximize its transmission capacity, but a multi-objective optimization process, with lowering its cost to be another important objective. These two objectives are often contradictive in that optimizing one objective may deteriorate the other. After a deep investigation of the impact that network topology, node capability scheme and routing algorithm as well as their interplays have on the two objectives, this letter presents a systematic approach to achieve a cost-effective design by carefully choosing the three designing aspects. Only when routing algorithm and node capability scheme are elegantly chosen can BA-like scale-free networks have the potential of achieving good tradeoff between the two objectives. Random networks, on the other hand, have the built-in character for a cost-effective design, especially when other aspects cannot be determined beforehand.

  15. Why education can foster sustainability in the fashion market

    Science.gov (United States)

    Grundmeier, A.-M.

    2017-10-01

    This project focuses on exploring sustainable-oriented options for young people as they are the primary target group of an accelerating fashion industry. The fast fashion market has major problems along its globally organised supply chain regarding its social and environmental compatibility. The project is conducted within a greater urban area, using the city of Freiburg exemplarily. Pupils of the Staudinger Gesamtschule, the only comprehensive school in Freiburg, engage themselves exploratively in the perspective of sustainability within the fashion market and create a catalogue of measures for sustainable-oriented handling. The main focus of this research project is to evaluate sustainable-oriented course of actions by interviewing selected consumers and active participants as well as protagonists of the fashion market and textile research field. The empirical social research is conducted by using guidelines as an interviewing technique when contacting commercial and product enterprises as well as research institutes and welfare institutions. Explorations and interviews give pupils the opportunity to become familiar with the fields of work and its individual sustainability options within the fashion market. The project is promoted by the programme “Our Common Future” of the Robert Bosch Foundation, Germany.

  16. Trends in Fashion Marketing and their influence to consumer buying decision

    OpenAIRE

    Votočková, Pavlína

    2017-01-01

    This master's thesis deals with Trends in Fashion Marketing and their influence to consumer buying decision. The aim of the thesis is to analyse consumer's attitude to fashion marketing and it's current trends: Fast Fashion, online shopping, co-branding and influence of social sites. The thesis is devided into a theoretical and a practical part. The theoretical part deals with consumer behavior, specification of current situation on the fashion market, locating of production and supply chain ...

  17. Fashion and Personal Expression of Individuality in the Comtemporary Consumer Society

    OpenAIRE

    Ieva Valivonytė

    2015-01-01

    The article deals with the concept of creative industries, fashion and its prevalence among consumer society. It analyzes the evolution of consumer culture and its relationship with fashion as well as fashion and style concept of value. The article represents theorist’s insight and reflection on the consumer society and the search for individuality in vogue. Also it reviews the role of fashion in the consumer society as diverse and complex phenomenon, which with the certain character and non-...

  18. Retail offer advantage through brand orientation in Luxury, high fashion stores

    OpenAIRE

    Grujic, Maja

    2007-01-01

    This thesis provides a conceptualisation of brand orientation within the context of fashion retailing, specially the luxury, or, so-called, high fashion retailing. Most of the high fashion sold today is ready to wear collections and diffusion lines, targeted to customers of particular class, age, income, social status, and with particular orientations to fashion. In plethora of offers, retailer need to work on a number of distinctive features that will make its store special, not only because...

  19. Designing Garments to Evolve Over Time

    DEFF Research Database (Denmark)

    Grose, Lynda; Riisberg, Vibeke

    2016-01-01

    This paper describes the most recent collaboration between fashion designer, Lynda Grose, and textile designer, Vibeke Riisberg. Research on sustainability in fashion over the last 25 years has been industry-driven and primarily focused on impacts in the existing supply chain, terms of engagement...... an aesthetic, which challenges traditional fashion practice, fashion design education, clothing production and product construction....... with workers and raw fiber provenance. This territory of research is production-centered, with accepted sustainability 'experts' being technicians, scientists, LCA annalists etc. Grose and Riisberg re-situate research at the center of design. Combining digital printing with analogue processing and construction...

  20. Improving Science Communication with Responsive Web Design

    Science.gov (United States)

    Hilverda, M.

    2013-12-01

    Effective science communication requires clarity in both content and presentation. Content is increasingly being viewed via the Web across a broad range of devices, which can vary in screen size, resolution, and pixel density. Readers access the same content from desktop computers, tablets, smartphones, and wearable computing devices. Creating separate presentation formats optimized for each device is inefficient and unrealistic as new devices continually enter the marketplace. Responsive web design is an approach that puts content first within a presentation design that responds automatically to its environment. This allows for one platform to be maintained that can be used effectively for every screen. The layout adapts to screens of all sizes ensuring easy viewing of content for readers regardless of their device. Responsive design is accomplished primarily by the use of media queries within style sheets, which allows for changes to layout properties to be defined based on media types (i.e. screen, print) and resolution. Images and other types of multimedia can also be defined to scale automatically to fit different screen dimensions, although some media types require additional effort for proper implementation. Hardware changes, such as high pixel density screens, also present new challenges for effective presentation of content. High pixel density screens contain a greater number of pixels within a screen area increasing the pixels per inch (PPI) compared to standard screens. The result is increased clarity for text and vector media types, but often decreased clarity for standard resolution raster images. Media queries and other custom solutions can assist by specifying higher resolution images for high pixel density screens. Unfortunately, increasing image resolution results in significantly more data being transferred to the device. Web traffic on mobile devices such as smartphones and tablets is on a steady growth trajectory and many mobile devices around

  1. Design culture and design education

    DEFF Research Database (Denmark)

    Riisberg, Vibeke; Bang, Anne Louise

    2014-01-01

    to change the education of future designers. This is an emerging field at a number of design schools across the world, among these Design School Kolding in Denmark. In this paper we understand and discuss design education as part of a cultural phenomenon. The aim of our research is to develop new dialogue...... tools for teaching fashion and textile students in order to stimulate new ways of thinking and engaging with users. By employing participatory design methods in the field of fashion and textiles, we seek to develop an alternative transformational strategy that may further the design of products....... In this paper we discuss ways in which design education might contribute in changing the current professional culture in order to meet the need for more sustainable futures....

  2. The fashion industry and the intellectual property

    OpenAIRE

    Salas Pasuy, Brenda

    2013-01-01

    Referring to fashion immediately we think in something which is ephemera and changing. Nevertheless, behind the production of an appeal garment there are many factors involved which interact to produce a final product attractive to the consumer. Fashion is not just the sale as itself, covers the image and the prestige from who creates the garment. Thus, the process of creation and production itself take us to value their importance in the context of international trade. In fact, they are good...

  3. The usability of the fashion product - analysis of user tasks in the creation and production of clothing

    Directory of Open Access Journals (Sweden)

    Tamissa Juliana Barreto Berton

    2016-12-01

    Full Text Available Clothing is an object that is in direct contact with the body, and when poorly designed can limit the individual in the daily activities, thus considering the usability of the product. This article aims to highlight the analysis of user tasks during the development of the fashion product design, showing in which steps the knowledge of movements performed by man shall be inserted. By showing stages, from research and creation until modeling, at which begins the construction of the product, it is remarkable the influence of ergonomics and anthropometry in the process, and the knowledge of the human body in its entirety is essential for the construction of clothing. For this, a literature review was performed to unite the concepts necessary to achieve the objective of the work. The subjects covered are intended to educate the fashion designer as understanding the user's activities will influence the quality of the designed product.

  4. Principles and Concepts for Information and Communication Technology Design.

    Science.gov (United States)

    Adams, Ray; Langdon, Patrick

    2003-01-01

    This article presents a theory for evaluating information and communication technology design for individuals with disabilities. Simplex 1 evaluates designs in five zones: sensory and input zone; output zone; abstract working memory; long-term memory; and central executive functioning. Simplex 2 evaluates feedback, emotional responses, cognitive…

  5. [Review of] Fashion - Philosophy for Everyone: Thinking with Style

    DEFF Research Database (Denmark)

    Langkjær, Michael Alexander

    2013-01-01

    Book review of Fashion - Philosophy for Everyone: Thinking with Style, edited by Jessica Wolfendale and Jeanette Kennett (Oxford: Wiley-Blackwell, 2011).......Book review of Fashion - Philosophy for Everyone: Thinking with Style, edited by Jessica Wolfendale and Jeanette Kennett (Oxford: Wiley-Blackwell, 2011)....

  6. The historical development of the fashion system: a theoretical review

    Directory of Open Access Journals (Sweden)

    Antonio Martín-Cabello

    2016-03-01

    Full Text Available In this essay I show the main models used to explain the fashion system. I try to describe how these models have always show fashion as a relationship between the fashion system and the general population. To do this, firstly I make a historical tour around the most significant developments of fashion. And secondly I collect the scientific theories that have tried to explain this phenomenon. I conclude that there are three basic theories today which try to explain this relationship: the trickle-down model, the model of subcultural resistance and the virulence or contagion model. All of them are insufficient because they are not made explicit and they present serious analytical shortcomings.

  7. The Importance of Packaging and Graphic Design to Communicate Corporate Social Responsibility

    Directory of Open Access Journals (Sweden)

    Listia Natadjaja

    2011-01-01

    Full Text Available Graphic design’s function develops through time. It does not only function to inform a product but also elements to communicate Corporate Social Responsibility. As happened in catastrophic areas in Indonesia like Aceh in 2004, Nias in 2005, Jogjakarta in 2007, Bekasi District in 2009, etc. many donated products had their contributor’s information, especially the ones from corporations. There are many ways a company could implement their social responsibility. Graphic design cannot stand alone, it needs an effective media for its placement, one of them is packaging design. By using a Biskiz Susu packaging design as a case study, I try to analyze the design elements, like color, shape, brand, illustration/character, typography, and layout and then connect them with aspects like: the visual perception impact of packaging design and the importance in communicating Corporate Social Responsibility. For input information, I also discuss some consideration aspects of placing the contributor’s identity on the packaging. Based on this study, the contributor’s information in the products gives many advantages. The result shows that graphic design could be the effective element for communicating Corporate Social Responsibility and packaging design can be one of the recommended media for graphic design placement. Hopefully, this analysis could help a corporation, organization or the government in organizing the graphic design elements and considering a packaging as a medium to communicate Corporate Social Responsibility (CSR.

  8. Musealization without museology: national museums and fashion exhibitions between history, theory and practice

    Directory of Open Access Journals (Sweden)

    Stefan Žarić

    2016-03-01

    Full Text Available Studies of the theory and history of fashion, which were up until recently grouped with culture studies, gender studies, communicology, art history and anthropology are, on the academic map of the 21st century being established as separate disciplines. Consolidating these contexts, the affirmation of fashion studies has been most prevalent within the museology of fashion, as it - or rather – fashion museology is becoming one of the leading tendencies within contemporary museum practices. This paper views fashion as a specific kind of system, coded through sociocultural codes, and finds the reason for the ever-increasing number of exhibitions of fashion on the international as well as the national museum scene in the codes of fashion which oscillate between the aesthetic and the commercial. By affirming fashion as an art form on the one hand and increasing the profitability of the institution on the other, fashion exhibitions enable museums to become „fashionable“ – to keep up with contemporary, more liberal exhibition concepts. Despite the fact that in this year there have been a large number of fashion exhibitions in national museums, fashion is still without its own museology, a scientific theory which would explain it as a museum phenomenon. The exhibits are interpreted historically, while explaining their utilitarian and aesthetic value, while the question of why fashion is exhibited as an art form or a kind of cultural production to the consumer of the exhibition - the visitor – remains unanswered. By analyzing historical events which conditioned the museum exhibiting of fashion as well as the different conceptions of its exhibition, the author strives to – through the juxtaposition of international and national exhibitions catch sight of the causes of the lack of a museology of fashion, and open up the issue of its affirmation within the professional academic and museum community of Serbia.

  9. Inventory redistribution for fashion products under demand parameter update

    NARCIS (Netherlands)

    Kiesmuller, G.P.; Minner, S.

    2009-01-01

    Demand for fashion products is usually highly uncertain. Often, there is only one possibility for procurement before the selling season. In order to improve the traditional newsvendor-type overage-underage trade-off we study a network of two expected profit maximizing retailers selling a fashion

  10. Can Anyone Be a Designer?

    DEFF Research Database (Denmark)

    Holt, Fabian; MacKinney-Valentin, Maria

    2015-01-01

    This article offers an analytical perspective on the implications of recent media evolutions for the conventional roles of the designer, with a particular emphasis on the changing relation between amateur and professional design in fashion culture. The article builds on the recent media studies...... literature on the intensification of media communications in the early 21st century and how it involves deeper transformations — mediatizations — of many areas in business and society. There are already extensive literatures on the mediatization of finance, politics, food, and religion, for instance, but how...... creativity. The article is a conceptual paper that begins by situating the evolution of amateur design in theories of media and modernity to offer a contemporary theorization of amateur design and to establish an analytical perspective from which core aspects of the changing amateur/industry divide...

  11. General Systems Theory: Application To The Design Of Speech Communication Courses

    Science.gov (United States)

    Tucker, Raymond K.

    1971-01-01

    General systems theory can be applied to problems in the teaching of speech communication courses. The author describes general systems theory as it is applied to the designing, conducting and evaluation of speech communication courses. (Author/MS)

  12. International change and technological evolution in the fashion industry

    NARCIS (Netherlands)

    A. Pratt (Andy); P. Borrione (Paola); M. Lavanga (Mariangela); M. D' Ovidio (Marianna)

    2012-01-01

    textabstractThe aim of this research is to sketch out the parameters of the fashion industry. Whilst, without doubt fashion is a means of personal and cultural expression, it is also an industry. The industrial and economic aspects have been relatively under-researched. We highlight the fact that

  13. Being successful as a Supply Chain Manager in fashion

    NARCIS (Netherlands)

    Rita van der Veen; Stef Weijers; Henny Jordaan; Hans-Heinrich Glöckner

    2011-01-01

    This paper presents the findings of a research project on the competencies which supply chain managers in the fashion industry need to rely on, in order to perform successfully in their job. In this research project 21 supply chain managers in the fashion industry in the Netherlands have been

  14. Being succesful as a Supply Chain Manager in Fashion

    NARCIS (Netherlands)

    Stef Weijers; Henny Jordaan; Rita van der Veen; Hans-Heinrich Glöckner

    2012-01-01

    This paper presents the findings of a research project on the competencies which supply chain managers in the fashion industry need to rely on, in order to perform successfully in their job. In this research project 21 supply chain managers in the fashion industry in the Netherlands have been

  15. Mercier de Compiègne and the question of fashion

    Directory of Open Access Journals (Sweden)

    Béchir Kahia

    2015-12-01

    Full Text Available The fashion in Paris at the XVIIIth century knows deep changes. The clothing offer is illustrated by a fashion periodic press which is renews its proposals thanks to attractive engravings. Especially an iconic figure emerges from this Age of Lumières: the fashion trader and his most famous representing, Miss Rose Bertin, “minister of fashion” of the queen of France, Marie-Antoinette. The women were as funny birds which change plumage two or three times a day. The women passion for fashion caused strong reactions, especially those of Mercier de Compiègne. In Comment m’habillerai-je ? Mercier established an undeniable link between the clothing fashion and the power of nation. The respect of simplicity, reflects reserve and modesty; two virtues characteristic of the human nature. Any clothing which can excite the claims of the women is against their natural destination. Mercier sings the return to nature. The author of Comment m’habillerai-je ? exalts the transparent and natural beauty image. These reflections want to allure the royal court and to change the rules of good taste.

  16. Bodies rule! The embodiment of power between fashion and politics

    OpenAIRE

    Giannone, Antonella

    2015-01-01

    This article focuses on the construction of power via the body in the context of the Italian political scene of the last two decades. From a semiotic and fashion-theory perspective,the article interprets local peculiarities through the lens of more general issues concerning the way pop, mass and media culture have been transforming our relation to power, as well as to the high symbolic body of ‘the chief’. Clothing signs, fashion mechanisms and figures connected to fashion imagery have played...

  17. The Impact of Social Interaction and Communications on Innovation in the Architectural Design Studio

    Directory of Open Access Journals (Sweden)

    Bhzad Sidawi

    2012-07-01

    Full Text Available Design is a social phenomenon and researchers suggest that social interaction, negotiations and communication between designers are essential to initiate creativity. Within the design studio environment, a number of factors affect the healthy social interaction and design negotiations, such as the teaching style of tutors and the culture that governs a design studio’s environment. This may in turn affect the utilization of the outcome of negotiations in the design project. Design studio students from the third to fifth years at the College of Architecture, University of Dammam (UD, the Kingdom of Saudi Arabia (KSA, were surveyed to find out how far the design studio’s culture and communication would impact the production of innovative design projects. The results show that frequent communication and the establishment’s shared grounds are essential to develop knowledge and positively influence the design outcome. On the other hand, the research found that negative qualities on a personal level and on that of a design studio environment would hinder a student’s creativity. However, to develop students’ design/innovative abilities, the researcher recommends that certain measures should be considered. These would include transforming the design studio into an interactive and friendly learning environment, adjusting the teaching methodology, and developing interactive communication abilities of students and tutors.

  18. Design requirements of communication architecture of SMART safety system

    International Nuclear Information System (INIS)

    Park, H. Y.; Kim, D. H.; Sin, Y. C.; Lee, J. Y.

    2001-01-01

    To develop the communication network architecture of safety system of SMART, the evaluation elements for reliability and performance factors are extracted from commercial networks and classified the required-level by importance. A predictable determinacy, status and fixed based architecture, separation and isolation from other systems, high reliability, verification and validation are introduced as the essential requirements of safety system communication network. Based on the suggested requirements, optical cable, star topology, synchronous transmission, point-to-point physical link, connection-oriented logical link, MAC (medium access control) with fixed allocation are selected as the design elements. The proposed architecture will be applied as basic communication network architecture of SMART safety system

  19. Education - employment partnership for VET in the fashion sector

    Science.gov (United States)

    Ursache, M.; Avădanei, M. L.; Ionesi, D. S.; Loghin, E.

    2017-10-01

    The paper presents the objectives, the innovative aspects, the planned outputs and the current results of the project entitled “Education - Employment Partnership for VET in the fashion sector”. The project is co-financed by the European Commission under the Erasmus+ Programme, Key Action 2 - Strategic Partnerships in the Field of Education, Training, Youth and Sport. The project aims mainly the at developing a European teaching and training Toolkit for supporting the implementation of Work-Based Learning (WBL) in all stages of vocational education and training (VET) in the fashion sector. Moreover, the project will support the implementation of quality assurance mechanisms for WBL in VET in the fashion sector with a specific focus on feedback loops between iVET and cVET systems. The project consortium is composed by nine partners from four countries (Romania, Bulgaria, Italy and Netherlands) representing two iVET providers, a university a Chamber of Commerce, a Federation of SMEs connected with fashion industries, one research institution, one company in clothing and fashion sector, two consulting companies with experience in education and training policies. The actual research results presented in the paper are based on the survey oriented to the training needs and the impact and benefits of WBL implementation. The data were collected from educational organizations. Also, examples of good practices showing the different challenges and benefits of WBL implementation, were identified.

  20. Spacecraft design project: Low Earth orbit communications satellite

    Science.gov (United States)

    Moroney, Dave; Lashbrook, Dave; Mckibben, Barry; Gardener, Nigel; Rivers, Thane; Nottingham, Greg; Golden, Bill; Barfield, Bill; Bruening, Joe; Wood, Dave

    1991-01-01

    This is the final product of the spacecraft design project completed to fulfill the academic requirements of the Spacecraft Design and Integration 2 course (AE-4871) taught at the U.S. Naval Postgraduate School. The Spacecraft Design and Integration 2 course is intended to provide students detailed design experience in selection and design of both satellite system and subsystem components, and their location and integration into a final spacecraft configuration. The design team pursued a design to support a Low Earth Orbiting (LEO) communications system (GLOBALSTAR) currently under development by the Loral Cellular Systems Corporation. Each of the 14 team members was assigned both primary and secondary duties in program management or system design. Hardware selection, spacecraft component design, analysis, and integration were accomplished within the constraints imposed by the 11 week academic schedule and the available design facilities.

  1. Reflections around Artefacts: Using a Deliberative Approach to Teaching Reflective Practices in Fashion Studies

    Science.gov (United States)

    Ryan, Michael; Brough, Dean

    2012-01-01

    While requiring students to think reflectively is a desirable teaching goal, it is often fraught with complexity and is sometimes poorly implemented in higher education. In this paper, we describe an approach to academic reflective practices that fitted a design subject in fashion education and was perceived as effective in enhancing student…

  2. The Behavioural and Emotional Effects of Unconscious Brand Exposure on Fashion Preference

    DEFF Research Database (Denmark)

    Bagdziunaite, Dalia; Ramsøy, Thomas Z.

    Can subliminal brands affect preference? Here we show that subliminally presented fashion brands affect rating of fashion items. Individual brand preference demonstrates the positive bias for the direction and strength of fashion preference. Pupillometry data show the implicit emotional reactions...

  3. A Design Management Framework for the Fashion Industry

    Directory of Open Access Journals (Sweden)

    Cláudia de Souza Libanio

    2017-01-01

    Full Text Available Organizations have been demonstrating an interest to invest in design, perceiving it as a strategic element to obtain competitive advantage. Design must become an integral part of the corporate objectives, permeating all levels of corporate activities. For this reason, this paper aims to propose a framework based on concepts of competences by checking and assessing their applicability in design management in the apparel industry. This study included conducting a literature research, through the development of a systematic literature review as well as an exploratory study with a qualitative approach, through the use of in-depth interviews. This proposed framework was then exposed to the evaluation of specialists. After this assessment, adjustments were suggested, resulting in the final proposal of the framework for training and integration of individuals and teams in design management for companies in the apparel industry, supported by the concepts of competence. This framework identifies phases and design professional activities that are crucial for the occurrence of design management and are related to product development process, articulating the organizational strategies and the market research. By using the framework, we expect design to affect all organization levels, being present in the stages of the development process in a collection.

  4. Creative Industries and New Materials : Challenges for Fashion and Material Industries in Global Value Chains

    NARCIS (Netherlands)

    Scheffer, M. (Michiel)

    2006-01-01

    Op 27 januari 2006 is dr. Michiel Scheffer geïnstalleerd als lector Fashion Materials Design bij Saxion in Enschede. Het lectoraat en de bijbehorende kenniskring is gericht op het versterken van de wisselwerking tussen creativiteit, technologie en economie op het gebied van mode en textiel.

  5. Fashion Retail Master Data Model and Business Development

    OpenAIRE

    Hovmøller, Harald; Tambo, Torben

    2014-01-01

    Retailing, and particularly fashion retailing, is changing into a much more technology driven business model using omni-channel retailing approaches. Also analytical and data-driven marketing is on the rise. However, there has not been paid a lot of attention to the underlying and underpinning datastructures, the characteristics for fashion retailing, the relationship between static and dynamic data, and the governance of this. This paper is analysing and discussing the data dimension of fash...

  6. Large Scale Visual Recommendations From Street Fashion Images

    OpenAIRE

    Jagadeesh, Vignesh; Piramuthu, Robinson; Bhardwaj, Anurag; Di, Wei; Sundaresan, Neel

    2014-01-01

    We describe a completely automated large scale visual recommendation system for fashion. Our focus is to efficiently harness the availability of large quantities of online fashion images and their rich meta-data. Specifically, we propose four data driven models in the form of Complementary Nearest Neighbor Consensus, Gaussian Mixture Models, Texture Agnostic Retrieval and Markov Chain LDA for solving this problem. We analyze relative merits and pitfalls of these algorithms through extensive e...

  7. Zara's case study: the strategy of the fast fashion pioneer

    OpenAIRE

    Costa, Ana Mafalda Ricardo Morgado

    2017-01-01

    L1, L81, M31 The Fashion Industry has been changing among the years, and fashion companies are changing the way they do business. They are focusing each day more on the consumers, and what they are looking for at that moment. Fast Fashion concept is gaining ground in the industry because now it is more important to always follow the latest trends and produce according to that, than to have just two collections per year for a higher price. Now, consumers are always looking...

  8. Online Collaboration in Design Education: An Experiment in Real-Time Manipulation of Prototypes and Communication

    Science.gov (United States)

    Dreamson, Neal

    2017-01-01

    The features of collaboration in design education include effective and efficient communication and reflection, and feasible manipulation of design objects. For collaborative design, information and communication technology offers educators the possibility to change design pedagogy. However, there is a paucity of literature on relative advantages…

  9. Advances in analog and RF IC design for wireless communication systems

    CERN Document Server

    Manganaro, Gabriele

    2013-01-01

    Advances in Analog and RF IC Design for Wireless Communication Systems gives technical introductions to the latest and most significant topics in the area of circuit design of analog/RF ICs for wireless communication systems, emphasizing wireless infrastructure rather than handsets. The book ranges from very high performance circuits for complex wireless infrastructure systems to selected highly integrated systems for handsets and mobile devices. Coverage includes power amplifiers, low-noise amplifiers, modulators, analog-to-digital converters (ADCs) and digital-to-analog converters

  10. Jovanka Broz and fashion: the collection of the first lady

    Directory of Open Access Journals (Sweden)

    Mirjana Menković

    2016-03-01

    Full Text Available The paper showcases a part of the collection of the first lady of SFRY, Jovanka Broz, captured in photographs taken between 1953 and 1980. The issue of the lack of primary sources is considered – the lack of objects and explicit attitudes of the first lady herself, with the goal of offering a methodological approach through which this deficiency could be overcome. The paper uses the method of chronological tracking of political events, trends in the world of fashion and events in the fashion industry, as well as statements by participants and witnesses of certain events. Through comparison of these three aspects, we indirectly arrive at a view of the relationship of Jovanka Broz to clothing and fashion, as well as to a view of the key influences of the first lady’s collection on the fashion choices of the political elite and the fashion industry of SFR Yugoslavia. Jovanka Broz’s public appearance changed over time, from a careful selection of photographs without personal comment, through the recording of statements on formal occasions, to giving interviews to chosen journalists on specific topics – these changes are noted in the paper. It can be concluded that the fashion choices of Jovanka Broz were, first and foremost, aligned with the protocols demanded by international diplomacy, as well as that Jovanka Broz herself approached this demands with the utmost diligence, as well as personal attitude.

  11. Big Data viewed through the lens of management fashion theory

    OpenAIRE

    Madsen, Dag Øivind; Stenheim, Tonny

    2016-01-01

    Big Data (BD) is currently one of the most talked about management ideas in the business community. Many call it the “buzzword of the day.” In books and media articles, BD has been referred to as a “revolution” and “new era.” There is lots of optimistic and upbeat rhetoric surrounding BD. This has led some to question whether BD is a hyped-up management fashion. In this paper, the BD phenomenon is viewed through the lens of management fashion theory. Management fashion provides an analytical ...

  12. The Effects of Online Brand Communities on Brand Equity in the Luxury Fashion Industry

    OpenAIRE

    Brogi, Stefano; Calabrese, Armando; Campisi, Domenico; Capece, Guendalina; Costa, Roberta; Di Pillo, Francesca

    2013-01-01

    Quoting the fashion genius Coco Chanel: “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” This is even more true today than it was back then. Indeed, Web 2.0 technologies have made luxury fashion more accessible to everyone. Nowadays, consumers can instantly access a wide variety of fashion goods on the Internet and share brand experiences with other consumers. In this scenario, Onlin...

  13. Creating a business model from the traditional to global fashion: the regional Vianesa costume as inspiration

    Science.gov (United States)

    Broega, A. C.; Gonçalves, E.; Ribeiro, R.

    2017-10-01

    The great challenge of this century is the creation of new models of fashion business with sustainable principles. Therefore, it is intend to present in this paper the process that gave rise to a set of differentiated designs for fashion accessories. This paper presents the relationship of a set of concepts more or less interconnected, which brings together sustainability principles of social and cultural, besides the environmental dimension, exploring the cultural and intangible heritage of the Vianesa Costume. The Vianesa Costume reflects the culture of a people and has a high potential for innovation, from both technical and aesthetic point of view, in the sense of a more contemporary reading.

  14. Communication strategies and timeliness of response to life critical telemetry alarms.

    Science.gov (United States)

    Bonzheim, Kimberly A; Gebara, Rani I; O'Hare, Bridget M; Ellis, R Darin; Brand, Monique A; Balar, Salil D; Stockman, Rita; Sciberras, Annette M; Haines, David E

    2011-05-01

    A centralized electrocardiogram telemetry monitoring system (TMS) facilitates early identification of critical arrhythmias and acute medical decompensation. Timely intervention can only be performed if abnormalities are communicated rapidly to the direct caregiver. The study objectives were to measure effectiveness of bi-directional voice communication badges versus one-way alphanumeric pagers for telemetry alarm response and communication loop closure. A sequential observational pilot study of nursing response to TMS alarms compared communication technologies on four nursing units in a 1,061 bed tertiary care hospital with 264 TMS channels of telemetry over a 2-year period. Subsequently, the communication technologies were compared in a randomized fashion on a 68-bed progressive cardiac care unit. Caregivers were blinded to the protocol. All alarm responses were recorded during two periods using either pagers or voice communication devices. Alarm response time and closure of the communication loop were analyzed in a blinded fashion. The direct communication functionality of the badge significantly shortened the time to first contact, time to completion, and rate of closure of the communication loop in both the pilot and study phases. Median time to first contact with the communication badge was 0.5  min, compared to 1.6  min with pager communication (p Communication loop closure was achieved in 100% of clinical alarms using the badge versus 19% with the pager (p Communication badge technology reduced alarm time to first contact and completion as well as facilitated communication loop closures. Immediate two-way communication significantly impacted practice, alarm management, and resulted in faster bedside care.

  15. Myopericytoma proliferating in an unusual anastomosing multinodular fashion.

    Science.gov (United States)

    Inoue, Takuya; Misago, Noriyuki; Asami, Akihiko; Tokunaga, Osamu; Narisawa, Yutaka

    2016-05-01

    We herein describe a case of myopericytoma that proliferated in an unusual fashion. Myopericytoma is described as a group of rare, benign, dermal or subcutaneous tumors that are characterized histologically by a striking, concentric, perivascular proliferation of spindle cells and showing apparent differentiation towards perivascular myoid cells. Myopericytoma forms a morphological continuum with myofibroma/myofibromatosis, glomus tumor and angioleiomyoma. The patient was a 64-year-old woman who demonstrated a recurrent ulcer on an atrophic plaque on her left shin. A histopathological examination of the plaque demonstrated that tumor cells proliferated in an anastomosing multinodular fashion along the vessels in the dermis and subcutaneous tissue. In those nodules, there were numerous, small, concentric proliferations of myoid-appearing spindle cells around small vascular lumina. The present case is an unusual example of myopericytoma, manifesting in a characteristic anastomosing, multinodular, infiltrating fashion. © 2015 Japanese Dermatological Association.

  16. The Impact of Environmental Design on Teamwork and Communication in Healthcare Facilities: A Systematic Literature Review.

    Science.gov (United States)

    Gharaveis, Arsalan; Hamilton, D Kirk; Pati, Debajyoti

    2018-01-01

    The purpose of this systematic review is to investigate the current knowledge about the impact of healthcare facility design on teamwork and communication by exploring the relevant literature. Teamwork and communication are behavioral factors that are impacted by physical design. However, the effects of environmental factors on teamwork and communication have not been investigated extensively in healthcare design literature. There are no published systematic reviews on the current topic. Searches were conducted in PubMed and Google Scholar databases in addition to targeted design journals including Health Environmental Research & Design, Environment and Behavior, Environmental Psychology, and Applied Ergonomics. Inclusion criteria were (a) full-text English language articles related to teamwork and communication and (b) involving any healthcare built environment and space design published in peer-reviewed journals between 1984 and 2017. Studies were extracted using defined inclusion and exclusion criteria. In the first phase, 26 of the 195 articles most relevant to teamwork and 19 studies of the 147 were identified and reviewed to understand the impact of communication in healthcare facilities. The literature regarding the impact of built environment on teamwork and communication were reviewed and explored in detail. Eighteen studies were selected and succinctly summarized as the final product of this review. Environmental design, which involves nurses, support staff, and physicians, is one of the critical factors that promotes the efficiency of teamwork and collaborative communication. Layout design, visibility, and accessibility levels are the most cited aspects of design which can affect the level of communication and teamwork in healthcare facilities.

  17. DETERMINING THE FEATURES OF SPORTSWEAR TAKING PLACE IN FAST FASHION COLLECTIONS

    Directory of Open Access Journals (Sweden)

    Birsen ÇİLEROĞLU

    2014-07-01

    Full Text Available Spor ts occupies the first place among most siginificant factors increasing quality of life . It has b ecome difficult to allocate proper time for sports in the course of heavy work pace and flow of life . Such circumstances have led people to increase minor sport activities which could be done during short times allocated from daily living, thus, orienting people‟s clothing preference towards sportswear . The feeling of easiness and comfort sportswear offer to individuals enhances further such preference . The feeling of comfort individuals feel in their clothing depends on the presence of physiologic and psy chologic coherence between their bodies and environment . Demand for sportswear allowing easy - movement increased upon rise in life dynamism and standards, it began to be preferred regarding comfort of use and to take its place in daily clothing, too, define d as “casual” clothing . Spor tswear being preferred very much ; has caused the firms making and producing fashion and clothing design to give place in their collections to sportswear category . Particularly, in firms where model and clothing varieties are pl enty and new model design is made in short intervals, named as, “fast fashion” , tendency towards sportswear is growing increasingly . The sale rates of sportswear, utilization rates of which are growing increasingly, has maximum value among total clothing s ales in E - business field, too. In this research, it has been aimed to determine the features of sportswear taking place in “fast fashion” clothing collections . In order to accomplish this aim, 2014 collections of four different brands taking place in natio nal and international markets have been examined through visual analysis method . In the examinations; sportswear styles of the brand, model and style differences between brands and states of using 2014 fashion trends have been taken into account. The data obtained at the end of the analyses made have been

  18. Entering Chinese market for Finnish fashion jewellery company : case: Ninja Finland Oy

    OpenAIRE

    Wang, Yujue

    2014-01-01

    As one of the fastest-growing economies in the world, China is expected to become the largest fashion market in the world in a few years. As a result, more and more foreign companies have entered the Chinese market and the market has been more competitive than ever. This requires any fashion company to adopt a strategic development plan when entering the Chinese market. Ninja Finland Oy is a fashion jewellery company which offers a wide range of fashion jewellery and accessories. The comp...

  19. Design & Test of Radio Communication and Control System for Aquaculture

    Directory of Open Access Journals (Sweden)

    Fengrong Jia

    2013-05-01

    Full Text Available Aiming at low automation degree and backward aquatic product management of current aquaculture in China, this paper designed a set of radio communication and control system which consists of 3 parts of information collection module, control module and radio communication module. This system both realizes wireless monitoring of quality parameters of water for aquaculture and realizes wireless control of water level and dissolved oxygen value through radio communication. Test results show that data transfer is more accurate and reliable after adding customized protocol and answer signals in radio communication. The highest error and missing rate within 1000 m is 0.36, the lowest error and missing rate is 0.05 and the longest response time is 49 ms. The dissolved oxygen value detection system designed in this paper is close to the testing value of existing dissolved oxygen value transmitter DO6309. With wireless data transfer mode, it has higher practicality. The wireless control of dissolved oxygen value and water level can be controlled within the appropriate range with stable and precise control. The study results can provide intelligent aquaculture model with simple operation and precise control for enormous aquatic breeders

  20. The Application of Visual Illusion in the Visual Communication Design

    Science.gov (United States)

    Xin, Tao; You Ye, Han

    2018-03-01

    With the development of our national reform, opening up and modernization, the science and technology has also been well developed and it has been applied in every wall of life, the development of visual illusion industry is represented in the widespread use of advanced technology in it. Ultimately, the visual illusion is a phenomenon, it should be analyzed from the angles of physics and philosophy. The widespread application of visual illusion not only can improve the picture quality, but also could maximize peoples’ sense degree through the visual communication design works, expand people’s horizons and promote the diversity of visual communication design works.

  1. Fashion in the context of contemporary sociological research

    Directory of Open Access Journals (Sweden)

    A. I. Voronkova

    2016-03-01

    Full Text Available The correlation between the content of the various options of fashion’s theory and research strategies of national sociological schools is identified and analyzed in the article. To those schools belong scientists from the USA, France and Germany: R. Barthes, H. Blumer, J. Baudrillard, P. Bourdieu, Th. Veblen, G. Simmel, W. Sombart. In particular, representatives of American sociology study fashion, especially in the context of a definition of psychological factors affecting both the individual (Th. Veblen, and so on Collective (G. Bloomer behavior of members of modern society. French researchers P. Bourdieu, R. Barthes and J. Baudrillard offer analyze fashion as a social phenomenon that puts the functioning of all spheres of personality and needs, especially solid theoretical interpretations. German sociologists examined fashion, especially as one of many forms of life (G. Simmel, in which the trend towards social cohesion combined with the trend towards individual differences that are beginning to engage in the conditions of formation and development of capitalist society (W. Sombart. It is substantiated that the historical development of each country affected the establishment of national sociological schools. This reflected not only in the formation of the leading areas of research, but also on specificity of the analysis of other social phenomena and processes, particularly in the study of the problem field of fashion.

  2. Participatory Design Methods for Collaboration and Communication

    Directory of Open Access Journals (Sweden)

    Tara Wood

    2017-01-01

    Full Text Available Website redesigns can be contentious and fraught in any type of organization, and libraries are no exception. Coming to consensus on priorities and design decisions is nearly impossible, as different groups compete to ensure their subject or specialty area is represented. To keep projects on track and on time, libraries may give a few staff members the authority to make all of the decisions, while keeping user research limited to a small number of usability tests. While these tactics are sometimes necessary, at best they can leave many feeling left out of the process, and at worst, can result in major oversights in the final design. Participatory design methods can bring users and stakeholders into the design process and ultimately lead to a better design and less friction in the project. The authors share their experience and lessons learned using participatory design techniques in a website redesign project at a large, multi-location academic library, and how these techniques facilitated communication, shaped design decisions, and kept a complex, difficult project on track.

  3. Issues in Text Design and Layout for Computer Based Communications.

    Science.gov (United States)

    Andresen, Lee W.

    1991-01-01

    Discussion of computer-based communications (CBC) focuses on issues involved with screen design and layout for electronic text, based on experiences with electronic messaging, conferencing, and publishing within the Australian Open Learning Information Network (AOLIN). Recommendations for research on design and layout for printed text are also…

  4. Pengaruh persepsi resiko dan kualitas e-commerce terhadap keputusan konsumen membeli fashion online

    Directory of Open Access Journals (Sweden)

    Lucky Lhaura Van FC

    2017-11-01

    Full Text Available AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh persepsi konsumen tentang resiko terhadap keputusan pembelian produk fashion toko online ,kedua pengaruh media e-Commerce terhadap keputusan pembelian produk fashion.. pengaruh persepsi konsumen tentang resiko dan kualitas pelayanan secara bersama-sama terhadap keputusan pembelian produk fashion toko online , penelitian ini termasuk penelitian kuantitatif. Populasi penelitian adalah mahasiswa/wi dan dosen fakultas Ilmu Komputer yang pernah melakukan pembelian online. Pengumpulan data dilakukan dengan angket ,dimana analisis data menggunakan metode non probability sampling yang telah didapat sebanyak 110 sampel penelitian,  analisis data menggunakan fitur cronbach’s alfa.Hasil dari pPeneltian ini adalah sSemakin rendah resiko yang dipersepsikan oleh konsumen, maka semakin tinggi tingkat keputusan konsumen untuk membeli fashion secara online. Semakin berkualitas pelayanan e-commerce yang disediakan para pengelola situs belanja fashion online, maka semakin tinggi tingkat keputusan konsumen untuk membeli fashion secara online. Rendahnya persepsi resiko dan tingginya kualitas pelayanan elektronik secara bersamaan akan mampu meningkatkan keputusan konsumen untuk membeli fashion secara online. Kata Kunci : Persepsi Resiko, kualitas e-commerce, metode non probability sampling, cronbach’s alfa  AbstractThis research is perceived risk and quality of e-commerce on fashion product online buying decision in faculty of Computer Science  . This study includes quantitative research. The population of research is students  and faculty lecturer of Computer Science who ever made online purchasing. Data collection is done by questionnaire, where data analysis using non probabity sampling method has been obtained as many as 110 research samples, data analysis using cronbach's alpha feature. Result from Peneltian This is the lower the risk perceived by the consumer, the higher the level of consumer

  5. Career Exploration in the Fashion Industry: A Suggested Program Guide. Fashion Industry Series No. 1.

    Science.gov (United States)

    Fashion Inst. of Tech., New York, NY.

    The career exploration guide is the first of a series of five interrelated program resource guides encompassing the various dimensions of the fashion industry. The series is intended to provide an information source for establishing, expanding, or evaluating secondary and adult vocational instructional programs related to the broad field of…

  6. Creating aesthetic, institutional and symbolic boundaries in fashion photo shoots

    NARCIS (Netherlands)

    van der Laan, E.; Kuipers, G.

    2016-01-01

    This study proposes a ‘bottom-up’, micro-sociological analysis of cultural production. Drawing on detailed observations of fashion photo shoots and interviews with fashion professionals in the Netherlands, we analyse how the division between ‘high’ (editorial) and ‘low’ (commercial) culture is

  7. Improving Internal Communication Management in SMEs: Two Case Studies in Service Design

    Directory of Open Access Journals (Sweden)

    Tuomo Eskelinen

    2017-06-01

    Full Text Available Effective information management is a success factor for business growth, but small and medium-sized enterprises (SMEs face challenges in transferring knowledge and information from one organizational unit to another. In this study of two case companies, participative business model development processes were designed to identify challenges and solutions in internal communication management. A service design approach based on CIMO logic (context, intervention, mechanism, and output showed that the participative business model technique and process can identify problems and challenges in internal communication management, as well as in the prioritization of actions. The process is a creative service design process including both divergent and convergent phases. The process increased motivation among personnel to find solutions, encouraged communication, and created joint understanding on how to solve problems. The technique helped to bring tacit information into use.

  8. Communicating Qualitative Research Study Designs to Research Ethics Review Boards

    Science.gov (United States)

    Ells, Carolyn

    2011-01-01

    Researchers using qualitative methodologies appear to be particularly prone to having their study designs called into question by research ethics or funding agency review committees. In this paper, the author considers the issue of communicating qualitative research study designs in the context of institutional research ethics review and offers…

  9. Satellite communications network design and analysis

    CERN Document Server

    Jo, Kenneth Y

    2011-01-01

    This authoritative book provides a thorough understanding of the fundamental concepts of satellite communications (SATCOM) network design and performance assessments. You find discussions on a wide class of SATCOM networks using satellites as core components, as well as coverage key applications in the field. This in-depth resource presents a broad range of critical topics, from geosynchronous Earth orbiting (GEO) satellites and direct broadcast satellite systems, to low Earth orbiting (LEO) satellites, radio standards and protocols.This invaluable reference explains the many specific uses of

  10. Design and globalization can graphic design in mass communication inspire a global culture?

    OpenAIRE

    Nguyen, V. (V.); Prebys, C. (C.)

    2010-01-01

    In this paper I deliver four points which support my assertion that graphic design in mass communication can inspire a global culture informed by Christianity. First, I argue that the environment in which people consistently find themselves will over time influence and affect the interior dispositions of the person, and when occurring in great numbers, the culture. I argue for the importance of graphic design as a vital component in the development of culture and how as visual ...

  11. Undressing "health fashion": an examination of health-cause clothing and accessories.

    Science.gov (United States)

    Walker, Kandi L; Hart, Joy L; Gregg, Jennifer L; LaJoie, A Scott

    2010-09-01

    Today, fashion items such as rubber wristbands in various colors, pink ribbons, and red dresses represent different health-related causes and can be seen frequently across demographic groups. Complete with pithy slogans (e.g., "Go Red for Women"), these items are part of a larger "health fashion" trend--one that involves wearing, using, and displaying health-cause clothing and accessories. In this article, the authors explore recent interest in "health fashion," examining in particular its origins, effectiveness, and implications.

  12. Analisis Sikap Konsumen terhadap Produk Fashion Lokal dan Impor

    OpenAIRE

    Setiawan, Evelyn

    2014-01-01

    Abstrak: Analisis Sikap Konsumen Terhadap Produk Fashion Lokal dan Impor. Penelitian ini bertujuan untuk menganalisis sikap konsumen terhadap produk fashion lokal dan impor yang akan berpengaruh terhadap keputusan konsumsi. Sampel yang akan digunakan dalam penelitian ini adalah 1.000 mahasiswa dari 10 perguruan tinggi swasta terbesar di Surabaya. Pengambilan data dilakukan dengan metode kuesioner. Hasil pengujian statistik menunjukkan bahwa sebagian besar mahasiswa di Surabaya merasa bangga d...

  13. Design and realization of multithread CAMAC communication server software based on Winsock

    International Nuclear Information System (INIS)

    Zhang Xia

    2002-01-01

    The author describes the CAMAC communication server software which applies Winsock and multithread techniques. The design method of the whole software is given. The realization of network communication service and the synchronization problem of multithread are introduced in detail

  14. GRAPHIC DESIGN OF THE VISUAL COMMUNICATION OF THE EXHIBITION OF THE VILAKAS COUNTY MUSEUM

    OpenAIRE

    Miezite, Santa; Apele, Diāna

    2018-01-01

    Communication is a conversation, communication, the way information is provided. The museum's exposure language must be aesthetic, informative, cognitive process and memory stimulation.The designer, who designs and offers museum–oriented and up–to–date design solutions, plays a major role in solving the issues. The designer, in collaboration with the museum's staff, should prepare materials and programs for the society that are in line with the museum's goals and objectives and which society ...

  15. Good Old-Fashioned Artificial Consciousness and the Intermediate Level Fallacy

    Directory of Open Access Journals (Sweden)

    Riccardo Manzotti

    2018-04-01

    Full Text Available Recently, there has been considerable interest and effort to the possibility to design and implement conscious robots, i.e., the chance that robots may have subjective experiences. Typical approaches as the global workspace, information integration, enaction, cognitive mechanisms, embodiment, i.e., the Good Old-Fashioned Artificial Consciousness, henceforth, GOFAC, share the same conceptual framework. In this paper, we discuss GOFAC's basic tenets and their implication for AI and Robotics. In particular, we point out the intermediate level fallacy as the central issue affecting GOFAC. Finally, we outline a possible alternative conceptual framework toward robot consciousness.

  16. The Design of Mobile Application for Teacher and Parents Communication in Indonesian School

    Directory of Open Access Journals (Sweden)

    Setyawan Sholeh Hadi

    2016-01-01

    Full Text Available One of the success factor to achieve education goals is the good communication between the student’s parents and the school. Most of Indonesian schools use written communication in form of communicator book, renewed yearly when the student move to the new grade. All of the important information contained in the conversation will be lost if the book is missing, torn, damaged or replaced by the new book. The response time of the conversation is very slow, parent should wait the answer from the school until the student goes home. A mobile application is designed to replace the communicator book electronically. The application is hybrid, enables the parent to communicate easily to the class teacher, counselors, health services and also the school managements. The design has been reviewed dan feedback given from the users.

  17. Congruence in Parent-Teacher Communication: Implications for the Efficacy of CBC for Students with Behavioral Concerns

    Science.gov (United States)

    Garbacz, S. Andrew; Sheridan, Susan M.; Koziol, Natalie A.; Kwon, Kyongboon; Holmes, Shannon R.

    2015-01-01

    The present study examined parent-teacher congruent communication within conjoint behavioral consultation (CBC). Specifically, the study purpose was to determine the extent to which congruence in parent-teacher communication (i.e., the degree to which parents and teachers view their communication in a similar fashion) moderated CBC's effects on…

  18. NOVEL ECOMMERCE TECHNOLOGIES FOR THE CLOTHING INDUSTRY: FASHIONPHORIA-A SOCIAL FASHION PLATFORM

    Directory of Open Access Journals (Sweden)

    VYNIAS Dionysios

    2016-05-01

    Full Text Available Fashion industry is one of the most vibrant and creative sector in Europe. Having over 5 million people directly employed in the fashion value chain and 850,000 companies established, this industry provides an important contribution to the EU economy with an annual turnover of EUR 525 billion. Despite the global competition, European retailers have managed to be competitive by moving to high- added value products, serving niche markets and investing on technology and novel ecommerce tools. Fashion is in a transition phase where digital brands and eshops try to engage more shoppers, provide unique experiences and increase revenues. However, conversion rates are still low, competition is fierce and novel products and services are required in order to capture the attention of the consumer. More customer behaviors regarding fashion preferences of the users are needed and new advertising techniques have to be implemented in the sector. In this paper, the market trends regarding clothing and eCommerce in Europe are provided. In addition, a market research is presented that reveals the need for a social fashion platform in Greece coupled with the expectations that an shopper has for a fashion aggregator. The basic functionalities of Fashionphoria, a novel social fashion platform are presented and the benefits for the fashionistas and the brands are outlined.

  19. TEXTILE PRODUCTION, FASHION DESIGN, AND THE LANGUAGE OF CLOTHES IN THE 19TH CENTURY CAPITALIST SOCIETY

    OpenAIRE

    Elvira NICA

    2014-01-01

    The main objective of this paper is to explore and describe women’s textile culture in the Victorian epoch, the language of cloth, and the craft of dressmaking. My analysis complements the growing literature on the social consequences of fashion, the elasticity and refinement of women’s proficiency in dress culture, and the composition of female subjectivity in Victorian fiction. The findings of this study have implications for women’s fluency in dress culture, the social relevance of clothin...

  20. Research Issues on Customer-Oriented and Eco-friendly Networks for Healthy Fashionable Goods

    OpenAIRE

    Fornasiero , Rosanna; Chiodi , Andrea; Carpanzano , Emanuele; Carneiro , Luis

    2010-01-01

    International audience; Needs and expectations of specific target groups - such as elderly, obese, disabled, or diabetic persons- are arising as challenging opportunities for European companies which are asked to supply small series of functional and fashionable goods of high quality, affordable price and eco-compatible. In order to design, develop, produce and distribute such products, a new framework and related components of collaborative networking need to be developed, enabling the produ...

  1. Appearance and culture: oral pathology associated with certain "fashions" (tattoos, piercings, etc.).

    Science.gov (United States)

    Chimenos-Küstner, Eduardo; Batlle-Travé, Inés; Velásquez-Rengijo, Sandra; García-Carabaño, Tauca; Viñals-Iglesias, Helena; Roselló-Llabrés, Xavier

    2003-01-01

    Humans are characterized by a compulsive tendency to distinguish themselves from the rest: differences in clothes, hairstyle or "decorative" details are used to this effect, based on highly diverse criteria. Such differentiating practices may be aimed at identification with a certain ideological group, for example, or with a concrete "fashion", and involve the use of jewelry, clothes, unusual attire, hairstyles, mutilations, etc. In this context, the present review addresses certain aspects of mutilation practices from both the general and specifically dental perspectives. Mutations imply permanent or lasting sectioning or lesions of a part of the body, and comprise skeletal deforming, dental mutilations, circumcision, ablation of the clitoris, scarification, tattoos, and perforations (particularly of the soft tissues). In this sense, tattoos and perforations or piercings are popular -- particularly among adolescents. This trend may be interpreted as a form of communication, identity expression, or as a type of body cult (i.e., so-called "body art"). Such mutilating practices reflect different motivations including fashion, rebelliousness, differentiation, sexual motives, the remembering of events, physical sensations, and ethnic or tribal influences. However, these practices can cause complications such as infections, laceration and soft and hard tissue damage, hypersensitivity reactions and other alterations of variable severity. Under these premises, questions are raised concerning the competence of those who perform these mutilations, the preventive measures adopted, and the legal conditions under which tattoos and piercings are made in our society.

  2. Inherent secure communications using lattice based waveform design

    Energy Technology Data Exchange (ETDEWEB)

    Pugh, Matthew Owen [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States)

    2013-12-01

    The wireless communications channel is innately insecure due to the broadcast nature of the electromagnetic medium. Many techniques have been developed and implemented in order to combat insecurities and ensure the privacy of transmitted messages. Traditional methods include encrypting the data via cryptographic methods, hiding the data in the noise floor as in wideband communications, or nulling the signal in the spatial direction of the adversary using array processing techniques. This work analyzes the design of signaling constellations, i.e. modulation formats, to combat eavesdroppers from correctly decoding transmitted messages. It has been shown that in certain channel models the ability of an adversary to decode the transmitted messages can be degraded by a clever signaling constellation based on lattice theory. This work attempts to optimize certain lattice parameters in order to maximize the security of the data transmission. These techniques are of interest because they are orthogonal to, and can be used in conjunction with, traditional security techniques to create a more secure communication channel.

  3. Fashion Merchandising Module. An Advanced-Level Option for Distribution and Marketing. For the U.S.O.E. Occupational Cluster of 04.02 Apparel and Accessories Marketing.

    Science.gov (United States)

    Clis, Pat; And Others

    This instructional module on fashion merchandising is designed as a guide for secondary education teachers who are helping twelfth grade students develop occupational competency for entry-level positions in fashion-related jobs. An introductory section covers module goals, career opportunities and employment demands, administrative considerations,…

  4. Hubungan Self Monitoring Dengan Impulsive Buying Terhadap Produk Fashion Pada Remaja

    Directory of Open Access Journals (Sweden)

    Anastasia Anin F

    2015-11-01

    Full Text Available The aim of this study is to investigate the relationship between self monitoring and impulsive buying towards fashion product on adolescent. It was hypothesized that there is a positive relationship between self monitoring and impulsive buying towards fashion product on adolescent. The subjects of this study (N = 92 were the students of Faculty of Economy Gadjah Mada University, Yogyakarta. Two questionnaires were applied to measure self monitoring and impulsive buying towards fashion product on adolescent. The result indicated a positive and significant relationship between attitude towards modernization and entrepreneurship on adolescent (r = 0,402; p = 0,000, meaning that the research hypothesis was accepted. The determination coefficient was 0,162 indicating that the self monitoring contributes 16,2% to the impulsib\\ve buying toward fashion product on adolescent.

  5. Beyond Content, Deeper than Delivery: What Critique Feedback Reveals about Communication Expectations in Design Education

    Science.gov (United States)

    Dannels, Deanna; Gaffney, Amy Housley; Martin, Kelly Norris

    2008-01-01

    In design education, the critique is a communication event in which students present their design and critics provide feedback. Presumably, the feedback gives the students information about their progress on the design. Yet critic feedback also serves a socializing function--providing students information about what it means to communicate well in…

  6. Sustainability Analysis and Buy-Back Coordination in a Fashion Supply Chain with Price Competition and Demand Uncertainty

    Directory of Open Access Journals (Sweden)

    Fan Wang

    2016-12-01

    Full Text Available Supply chain sustainability has become significantly important in the fashion industry, and more and more fashion brands have invested in developing sustainable supply chains. We note that dual channel system comprising a brand-owned direct channel and retail outsourcing channel is quite common in the fashion industry, and in the latter, buy-back contract is popular between brands and retailers. Therefore, we build a stylized dual channel model with price competition and demand uncertainty to characterize the main properties of a fashion supply chain. Our foci are the sustainability analysis and the channel coordination mechanism. We first design a buy-back contract with return cost to coordinate the channel. We then study supply chain sustainability and examine the effect of two key influencing factors, i.e., price competition and demand uncertainty. Interestingly, we find that a fiercer price competition will lead to a more sustainable supply chain. From the perspective of supply chain managers, we conclude that (1 if managers care about environmental sustainability, fierce price competition is not a suggested strategy; (2 if managers care about economic sustainability, fierce price competition is an advantageous strategy. We also find that high demand uncertainty results in a less sustainable supply chain, in both an environmental and economic sustainability sense.

  7. Study and design on USB wireless laser communication system

    Science.gov (United States)

    Wang, Aihua; Zheng, Jiansheng; Ai, Yong

    2004-04-01

    We give the definition of USB wireless laser communication system (WLCS) and the brief introduction to the protocol of USB, the standard of hardware is also given. The paper analyses the hardware and software of USB WLCS. Wireless laser communication part and USB interface circuit part are discussed in detail. We also give the periphery design of the chip AN2131Q, the control circuit to realize the transformation from parallel port to serial bus, and the circuit of laser sending and receiving of laser communication part, which are simply, cheap and workable. And then the four part of software are analyzed as followed. We have consummated the ISR in the firmware frame to develop the periphery device of USB. We have debugged and consummated the 'ezload,' and the GPD of the drivers. Windows application performs functions and schedules the corresponding API functions to let the interface practical and beautiful. The system can realize USB wireless laser communication between computers, which distance is farther than 50 meters, and top speed can be bigger than 8 Mbps. The system is of great practical sense to resolve the issues of high-speed communication among increasing districts without fiber trunk network.

  8. Analisis Perilaku Pembelian Impulsif Produk Fashion Dilihat dari Perbedaan Usia

    OpenAIRE

    Suhaily, Lily; Soelasih, Yasintha

    2014-01-01

    The purpose of this research is to analyse impulsive buying behavior of fashion product based on age differences. 260 questionnaires were distributed to respondents at Plaza Semanggi, Sudirman with random sampling method. The resut shows that no differences between young adults and maturity adults age toward impulsive buying behavior of fashion product.

  9. The RS-485 communication system design of the waste steel radioactivity detector system

    International Nuclear Information System (INIS)

    Zhang Yongli

    2014-01-01

    The importance and schematic structure of the waste steel radioactivity detector system is given firstly in this paper, and then the RS-485 communication system design including the circuit and program of the waste steel radioactivity detector system is provided. The test result of RS-485 communication system is also introduced, that shows the design completely meets the requirements of the waste steel radioactivity detector system. (author)

  10. Fashion Evaluation Method for Clothing Recommendation Based on Weak Appearance Feature

    Directory of Open Access Journals (Sweden)

    Yan Zhang

    2017-01-01

    Full Text Available With the rapid rising of living standard, people gradually developed higher shopping enthusiasm and increasing demand for garment. Nowadays, an increasing number of people pursue fashion. However, facing too many types of garment, consumers need to try them on repeatedly, which is somewhat time- and energy-consuming. Besides, it is difficult for merchants to master the real-time demand of consumers. Herein, there is not enough cohesiveness between consumer information and merchants. Thus, a novel fashion evaluation method on the basis of the appearance weak feature is proposed in this paper. First of all, image database is established and three aspects of appearance weak feature are put forward to characterize the fashion level. Furthermore, the appearance weak features are extracted according to the characters’ facial feature localization method. Last but not least, consumers’ fashion level can be classified through support vector product, and the classification is verified with the hierarchical analysis method. The experimental results show that consumers’ fashion level can be accurately described based on the indexes of appearance weak feature and the approach has higher application value for the clothing recommendation system.

  11. System Dynamics Modelling in CRM: Window Fashions Gallery

    Directory of Open Access Journals (Sweden)

    F.T. Yuen

    2010-09-01

    Full Text Available The core research issue on which this study focuses is customer relationship management (CRM in a designated window fashions firm. A system dynamics-based CRM model is developed to help evaluate the effectiveness of CRM in the firm and examine factors affecting customer satisfaction. Different relationships and linkages between the firm, its employees, and its customers are identified to establish feedback loops that analyze the system over time. The analysis of the CRM model shows that employee satisfaction is the key leverage point affecting customer satisfaction, number of customers, and sales volume of the firm. Product attractiveness and service quality also play an important role in influencing the level of customer satisfaction. On the other hand, advertising and employee training have only minor effects on customer satisfaction.

  12. Towards a Knowledge Communication Perspective on Designing Artefacts Supporting Knowledge Work

    Directory of Open Access Journals (Sweden)

    Niclas Eberhagen

    2015-02-01

    Full Text Available The designing of computer-based artefacts to support knowledge work is far from a straightforward rational process. Characteristics of knowledge work have a bearing upon how developers (or designers, together with users, come to approach and capture the rich and tacit knowing of the practice. As all knowledge work is about the production of knowledge, transforming it, so is the design practice for developing artefacts to occupy space within that same practice. There is a need for providing a conceptual language to better reflect the nature of this design work that goes beyond those dressed in the managerial (or rational language of planned activities and deliverables. Towards this end, a conceptual frame is presented that makes several important aspects of the design practice visible. The frame brings together both nature of design work and characteristics of knowledge work to extend the frame of knowledge in user-developer communication of Kensing and Munk-Madsen. Thereby, providing a means to focus attention and dress debate on what situated designing is. By using explicit concepts, such as types knowledge domains embedded in the design situation, the transitional paths between them, and design engagements, it arms practitioners with specific linguistic constructs to direct attention and efforts in planning and organizing development undertakings.Purpose – the purpose of this work is to present and argue for a perspective on designing of computer-based artefacts supporting knowledge work. This is done to inform practitioners, directing their attention and dressing debate, and providing a conceptual language to better capture design activities in planning and organizing development undertakings.Design/Methodology/Approach – The approach presented in this article is conceptual in so far that a model or frame providing linguistic constructs is constructed and argued, building upon scholarly work of knowledge communication and drawing upon

  13. BICM-based cooperative communication systems with relay selection: Constellation and multiplexer design

    KAUST Repository

    Malik, Muhammad Talha

    2014-09-01

    We propose a new bit-interleaved coded modulation (BICM)-based cooperative communication system where different BICM modules can be optimized jointly considering the average signal to noise ratios of the direct and the two-hop Rayleigh fading channels. As such, the full benefit of BICM can be exploited in the context of cooperative communication. Our design considers cooperative communication systems with so called max-min relay selection scheme that has no loss in performance in terms of diversity- multiplexing trade off in orthogonal cooperation. The presented numerical results for rate 1/2 convolutional code with 8-ary pulse amplitude modulation equivalently 64-ary quadrature amplitude modulation show that the proposed design can offer gains up to 1.4 dB over the traditional BICM design for a target bit error rate of 10-6. Moreover the results show that the amount of gain depends on the relays\\' positions and increases with the number of relays available for selection.

  14. [Risk factors of eating disorders in the narratives of fashion models].

    Science.gov (United States)

    Bogár, Nikolett; Túry, Ferenc

    2017-01-01

    The risk of eating disorders is high in populations who are exposed to slimness ideal, so among fashion models. The present qualitative study evaluates the risk factors of eating disorders in a group of fashion models with semistructured interview. Moreover, the aim of the study was to examine the impact of professional requirements on the health of models. The study group was internationally heterogeneous. The models were involved by personal professional relationship. A semistructured questionnaire was used by e-mail containing anthropometric data and different aspects of the model profession. 29 female and three male models, three agents, two designers, three fotographers, one personal trainer and one stylist answered the questionnaire. Transient bulimic symptoms were reported by six female models (21%). Moreover, five female models fulfilled the DSM-5 criteria of anorexia nervosa or bulimia nervosa. Four of them were anorexic (body mass index: 13.9-15.3), one was bulimic. The symptoms of three persons began before the model career, those of two models after it. 17 models reported that the model profession intensively increased the bodily preoccupations. The study corroborates the effect of the model profession on the increase of the risk for eating disorders. In the case of the models, whose eating disorder began after stepping into the model profession, the role of the representants of the fashion industry can be suggested as a form of psychological abuse. As the models or in the case of underages their parents accepted the strong requirement of slimness, an unconscious collusion is probable. Our date highlight the health impact of cultural ideals, and call the attention to prevention strategies.

  15. An investigation toward the perception of young Taiwanese consumers’ fashion consumption behaviour

    OpenAIRE

    WEN, YEN-HSUAN

    2014-01-01

    Given an increasingly competitive fashion environment, several multinational corporations have shown their tendency to enter Taiwan’s fashion market. Young Taiwanese consumers seem more than willing to embrace these foreign brands. The purpose of this research is to investigate young Taiwanese consumers’ fashion apparel consumption behaviour, including their evaluations toward “country of origin” effect and to discover their preference of foreign brands; in addition, to explore the issue o...

  16. Towards Digital Integration: Platform Thinking in the Fashion Business

    DEFF Research Database (Denmark)

    Schou, Finn

    2005-01-01

    ¬quately to changing demands in their business activities. However many companies find it dif¬ficult to achieve the full poten¬tial of these technologies as practical advices that can help companies and the management in their decision-making, selecting and implementing new technology are rare (Boer and Krabbendam......, 1998). The intention of this paper is, through illustrative case studies from France and Denmark within the highly competitive business of optical frame design (fashion) to present a model for strategy as well as a practical model for improvement of time to market of styling objects by use of digital...... platforms. Aspects are: 1) selection of platform from a strategic point of view, 2) selection of 2D and 3D CAD from a practical point of view and 3) creation and implementation of digital platforms. Finally, briefly aspects of teaching of platform theory at the department of Architecture & Industrial design...

  17. Suggest an Aspect-Oriented Design Approach for UML Communication Diagram

    OpenAIRE

    Nather, Mohammed F.; Saleem, Dr. Nada N.

    2013-01-01

    More and more works are done on the design of the Unified Modeling Language (UML) which is designed to help us for modeling effective object oriented software, Existing Object-Oriented design methods are not mature enough to capture non-functional requirement such as concurrency, fault tolerance, distribution and persistence of a software approach. Our approach proposed to use aspect-oriented software development (AOSD) mechanisms to solve the issues for interactions of the communication diag...

  18. Textiles and clothing sustainability recycled and upcycled textiles and fashion

    CERN Document Server

    2017-01-01

    This book discusses in detail the concepts of recycling and upcycling and their implications for the textiles and fashion sector. In addition to the theoretical concepts, the book also presents various options for recycling and upcycling in textiles and fashion. Although recycling is a much-developed and widely used concept, upcycling is also gaining popularity in the sector.

  19. Flexible Design Research to validate communication in persons with dementia in advanced stages

    DEFF Research Database (Denmark)

    Ridder, Hanne Mette Ochsner

    2003-01-01

    . The method is an ethnographical process research using Atlas.ti as qualitative research software for the analysis and administration of transcribed data, and using physiological data to validate observational data in a case study design. In a flexible design both quantitative and qualitative data collection...... enable ways of communication adjusted to the person. The songs function to structure, motivate, stimulate, and regulate, and finally as means of enabling communication and dialogue. The research is trying to investigate if songs have regulative effects and to outline different levels of communication...... methods are used as a rich approach to understanding communication. The qualitative analysis is based on principles of grounded theory using selective, open, and axial coding techniques. The quantitative data is combined with time scales, sequence measures and event coding adding different perspectives...

  20. On Optimal Input Design and Model Selection for Communication Channels

    Energy Technology Data Exchange (ETDEWEB)

    Li, Yanyan [ORNL; Djouadi, Seddik M [ORNL; Olama, Mohammed M [ORNL

    2013-01-01

    In this paper, the optimal model (structure) selection and input design which minimize the worst case identification error for communication systems are provided. The problem is formulated using metric complexity theory in a Hilbert space setting. It is pointed out that model selection and input design can be handled independently. Kolmogorov n-width is used to characterize the representation error introduced by model selection, while Gel fand and Time n-widths are used to represent the inherent error introduced by input design. After the model is selected, an optimal input which minimizes the worst case identification error is shown to exist. In particular, it is proven that the optimal model for reducing the representation error is a Finite Impulse Response (FIR) model, and the optimal input is an impulse at the start of the observation interval. FIR models are widely popular in communication systems, such as, in Orthogonal Frequency Division Multiplexing (OFDM) systems.

  1. Real-time feedback on nonverbal clinical communication. Theoretical framework and clinician acceptance of ambient visual design.

    Science.gov (United States)

    Hartzler, A L; Patel, R A; Czerwinski, M; Pratt, W; Roseway, A; Chandrasekaran, N; Back, A

    2014-01-01

    This article is part of the focus theme of Methods of Information in Medicine on "Pervasive Intelligent Technologies for Health". Effective nonverbal communication between patients and clinicians fosters both the delivery of empathic patient-centered care and positive patient outcomes. Although nonverbal skill training is a recognized need, few efforts to enhance patient-clinician communication provide visual feedback on nonverbal aspects of the clinical encounter. We describe a novel approach that uses social signal processing technology (SSP) to capture nonverbal cues in real time and to display ambient visual feedback on control and affiliation--two primary, yet distinct dimensions of interpersonal nonverbal communication. To examine the design and clinician acceptance of ambient visual feedback on nonverbal communication, we 1) formulated a model of relational communication to ground SSP and 2) conducted a formative user study using mixed methods to explore the design of visual feedback. Based on a model of relational communication, we reviewed interpersonal communication research to map nonverbal cues to signals of affiliation and control evidenced in patient-clinician interaction. Corresponding with our formulation of this theoretical framework, we designed ambient real-time visualizations that reflect variations of affiliation and control. To explore clinicians' acceptance of this visual feedback, we conducted a lab study using the Wizard-of-Oz technique to simulate system use with 16 healthcare professionals. We followed up with seven of those participants through interviews to iterate on the design with a revised visualization that addressed emergent design considerations. Ambient visual feedback on non- verbal communication provides a theoretically grounded and acceptable way to provide clinicians with awareness of their nonverbal communication style. We provide implications for the design of such visual feedback that encourages empathic patient

  2. Comparative International Communication Projects: Overcoming the Challenges

    Directory of Open Access Journals (Sweden)

    Frank Esser

    2007-12-01

    Full Text Available Over the last 10-20 years, comparative research in the feld of communication has almost become fashionable. Many factors are responsible for this, for example: an increased awareness of globalisation as a communication-driven process; an awareness of increased transnational conglomerization of media organizations; and the increasing use of the Internet which facilitates easier access to information around the world. But the big question is how to organize collaborative international communication research efectively? Which models of cooperation are available to us, and what are their advantages and disadvantages? In this article, I analyze fve ways of doing collaborative researches and their respective challenges.

  3. The construction of fashion through the non-consumption: the blog A year without Zara

    Directory of Open Access Journals (Sweden)

    Maria Fernanda Nedochetko Carli

    2012-07-01

    Full Text Available Permanent innovation is composed, with the charm and styling, the three logical fashion, according to Lipovetsky and Serroy. From this premise, this article analyzes the blog A Year Without Zara, created by a blogger, a consumer of fashion, which they proposed to buy nothing for a year and disseminate this procedure on the network. Through the study of blog posts and considering the logic of fashion phenomenon, the paper intends to understand how fashion is being built, considering the denial factor consumption. By exposing the constant renewal resuming fashions past, spreading the use of clothing, accessories and other products and also promoting lifestyles and behaviors, the blog A Year Without Zara resizes an idea about fashion, updating itself, so contradictory, for another type of consumption.

  4. Investigating the key factors in designing a communication skills program for medical students: A qualitative study.

    Science.gov (United States)

    Mahdi Hazavehei, Seyyed M; Karimi Moonaghi, Hossein; Moeini, Babak; Moghimbeigi, Abbas; Emadzadeh, Ali

    2015-11-01

    Medical students have a serious need to acquire communication skills with others. In many medical schools, special curriculums are developed to improve such skills. Effective training of communication skills requires expert curriculum design. The aim of this study was to explore the experiences and views of experts and stakeholders in order to design a suitable training program in communication skills for medical students. The content analysis approach was used in this qualitative study. Forty-three participants were selected from the faculty, nurses, physicians, residents, and medical students at Mashhad University of Medical Sciences using purposive sampling. The data were collected through focus group discussions and semi-structured interviews. To ensure the accuracy of the data, the criteria of credibility, transferability, dependability, and conformability were met. The data were analyzed by MAXQDA software using the Graneheim & Lundman model. The findings of this study consisted of two main themes, i.e., "The vast nature of the present communication skills training" and "administrative requirements of the training program regarding communication skills." The first theme included the educational needs of students, the problems associated with training people to have good communication skills, the importance of good communication skills in performing professional duties, communication skills and job requirements, the learning environment of communication skills, and the status of existing training programs for communication skills. Strategies and suitable methods for teaching communication skills and methods of evaluating the students in this regard also were obtained. The findings of this study were the elements required to design a proper and local model to teach communication skills to medical students through analyzing the concepts of effective communication. The results of this study can be useful for medical faculties in designing a proper program for

  5. Investigating the key factors in designing a communication skills program for medical students: A qualitative study

    Science.gov (United States)

    Mahdi Hazavehei, Seyyed M.; Moonaghi, Hossein Karimi; Moeini, Babak; Moghimbeigi, Abbas; Emadzadeh, Ali

    2015-01-01

    Introduction Medical students have a serious need to acquire communication skills with others. In many medical schools, special curriculums are developed to improve such skills. Effective training of communication skills requires expert curriculum design. The aim of this study was to explore the experiences and views of experts and stakeholders in order to design a suitable training program in communication skills for medical students. Methods The content analysis approach was used in this qualitative study. Forty-three participants were selected from the faculty, nurses, physicians, residents, and medical students at Mashhad University of Medical Sciences using purposive sampling. The data were collected through focus group discussions and semi-structured interviews. To ensure the accuracy of the data, the criteria of credibility, transferability, dependability, and conformability were met. The data were analyzed by MAXQDA software using the Graneheim & Lundman model. Results The findings of this study consisted of two main themes, i.e., “The vast nature of the present communication skills training” and “administrative requirements of the training program regarding communication skills.” The first theme included the educational needs of students, the problems associated with training people to have good communication skills, the importance of good communication skills in performing professional duties, communication skills and job requirements, the learning environment of communication skills, and the status of existing training programs for communication skills. Strategies and suitable methods for teaching communication skills and methods of evaluating the students in this regard also were obtained. Conclusion The findings of this study were the elements required to design a proper and local model to teach communication skills to medical students through analyzing the concepts of effective communication. The results of this study can be useful for medical

  6. What to Do before the Violence Happens: Designing the Crisis Communication Plan.

    Science.gov (United States)

    Armistead, Lew

    1996-01-01

    When a crisis arrives, two elements can help save your school's reputation: the principal's precrisis credibility with the public and the press and a crisis communication plan. Crisis plans should designate a school spokesperson and procedures for gathering, communicating, and disseminating information. Key audiences include staff, students, and…

  7. THE SIGNIFICANCE OF ECOLOGICAL AWARENESS IN VISUAL COMMUNICATION DESIGN EDUCATION

    Directory of Open Access Journals (Sweden)

    Aristarchus Pranayama

    2005-01-01

    Full Text Available Dalam era dimana kepedulian terhadap lingkungan sangatlah penting%2C desain komunikasi visual perlu memperhitungkan pengintegrasian kesadaran ekologis dalam program pendidikannya. Prinsip bentuk dan fungsi tidaklah cukup lagi dalam menentukan kesuksesan sebuah desain. Pembelajaran lebih lanjut mengenai eco-design – atau sering disebut green design atau sustainable design – membuktikan pentingnya pemahaman mengenai proses desain secara menyeluruh%2C keterkaitannya dengan bidang-bidang lain%2C dan dampaknya terhadap lingkungan. Para pengajar desain dapat berperan dalam menumbuhkan calon “desainer warga” melalui pendidikan desain komunikasi visual yang mengimplementasikan kesadaran ekologis. Dengan kesadaran bahwa pilihan dan keputusan yang diambil para desainer berpengaruh%2C nantinya kekuatan dampak desain dapat digunakan untuk membuat perubahan yang positif Abstract in Bahasa Indonesia : In this day of age where environmental concern is critical%2C visual communication design has to consider an integration of ecological awareness into its education programs. The principles of form and function alone are not enough anymore to evaluate a design’s success. Further studies of eco-design – often called green design or sustainable design – would prove to be important in the understanding of the design process as a whole%2C its interconnectedness with other fields%2C and its impact towards the environment. Design educators can play a role in cultivating future “citizen designers” through visual communication design education which implement ecological awareness. In our awareness as designers that our choices and decisions matter can in turn utilizes design’s powerful impact to create positive change. eco-design%2C green design%2C sustainable design%2C pendidikan desain komunikasi visual%2C kesadaran ekologis%2C lingkungan.

  8. Fashion Brand Purity and Firm Performance

    Directory of Open Access Journals (Sweden)

    Jin-hui Zheng

    2013-01-01

    Full Text Available A large number of prior empirical research and case studies used qualitative methodology to discuss the fashion brand dilution resulting from consumer base extension from the target group(s to the nontarget groups and its impacts. From a different perspective, this paper establishes a dynamic brand dilution and performance model, demonstrating how dynamic changes of sales volumes involving the two consumer groups affect the degree of brand dilution and the performance of the brand. We incorporate the factor “brand purity” to the model as a quantitative measure of brand dilution level that affects firm annual revenue and profit change comprehensively in iteration. Our model suggests that fashion brands, especially luxury brands, can be easily diluted under the pressure of firm growth, and the brands suffer the significant negative impact on their revenues and profit. While increasing sales volume can aggravate the negative consequences, brand purity can be increased through limiting the consumer base to the target group only.

  9. Long-term fashion forecast based on the sociological model of cyclic changes

    Directory of Open Access Journals (Sweden)

    А V Lebsak-Kleimans

    2010-09-01

    Full Text Available The concepts of social changes coined by classical sociology may be incorporated as the basis for the elaboration of social prognostication models which, in turn, may suitable for fashion forecast applied technologies development. In the framework of the given paper fashion is described as the phenomenon of collective behaviour. The principles of long-term fashion trends forecast are shown to be in line with the concepts of cyclic development.

  10. Factors influencing young Vietnamese people's decision when choosing luxury fashion online stores

    OpenAIRE

    Pham, Dang Dung

    2017-01-01

    The thesis explores the underlying motivations behind young Vietnamese consumers’ choice to shop luxury fashion products on the internet and the factors influencing their choice of online stores. The target of the research are young Vietnamese people living in Vietnam aged between 20 and 29. The research was built around the theory of online retail attributes, luxury fashion online consumer behavior, and luxury fashion online marketing and examined different motivations and online store’s...

  11. International fashion franchise in Finland

    OpenAIRE

    Vu, Phuong

    2015-01-01

    The study concentrates on exploring international clothing franchise and particularly international clothing franchise in Finland. The main objective of the research is to discover obstacles Finnish franchisees encounter when bringing an international fashion franchise to Finland and recommendations that are beneficial to their success. The thesis is inclined to exploit aspects concerning franchisees’ perspectives. In the literature review, main concepts presented are franchising, franchi...

  12. Peri-operative communication patterns and media usage--implications for systems design.

    Science.gov (United States)

    Karlsen, Ero S; Toussaint, Pieter Jelle

    2010-01-01

    Inter-hospital communication amounts for a great deal of clinicians' work time. While communication is essential to coordinate care, it can also be time consuming and interruptive, and breakdown in communication is an important source of medical errors. One contributor to the interruptive nature of communication is the use of synchronous media, and there is clearly a potential for novel technologies. To assess communication patterns and media usage we performed an ethnographic field study in the peri-operative environment at a Norwegian hospital, as well as interviews with nurses. We analyze the results with regards to choice of media, characteristics of the conversations taking place and meta-messages, and account for addressing, obtrusiveness and information richness in the message exchanges. We find a relative high degree of interruptiveness in communication, and ascribe it to 1) a lack of situational awareness between locations in the peri-operative domain, as well as 2) use of synchronous media. This suggests that design of novel technology for intra-hospital communication should aim at supporting sender-receiver awareness and signaling of availability.

  13. Life cycle design and design management strategies in fashion apparel manufacturing

    Science.gov (United States)

    Tutia, R.; Mendes, FD; Ventura, A.

    2017-10-01

    The generation of solid textile waste in the process of development and clothing production is an error that causes serious damages to the environment and must be minimized. The greatest volume of textile residues is generated by the department of cut, such as textiles parings and snips that are not used in the productive process. (MILAN et al, 2007). One way to conceive new products environmently conscious is turned to the adoption of a methodology based on Life Cycle Design (LCD) and Design Management.

  14. Patients' perspective of the design of provider-patients electronic communication services.

    Science.gov (United States)

    Silhavy, Petr; Silhavy, Radek; Prokopova, Zdenka

    2014-06-12

    Information Delivery is one the most important tasks in healthcare practice. This article discusses patient's tasks and perspectives, which are then used to design a new Effective Electronic Methodology. The system design methods applicable to electronic communication in the healthcare sector are also described. The architecture and the methodology for the healthcare service portal are set out in the proposed system design.

  15. The Research Paper as an Object of Communication in Industrial Design Educations

    DEFF Research Database (Denmark)

    Thomsen, Bente Dahl; Botin, Lars

    2014-01-01

    The preparation of papers provides students at industrial design education´s an opportunity to gain experience with design research and papers as an object of communication. Design research is an interdisciplinary field that is both relatively new and with a blurred borderline to the professional...

  16. Fashion Marketing. Florida Vocational Program Guide.

    Science.gov (United States)

    Florida State Univ., Tallahassee. Center for Instructional Development and Services.

    This vocational program guide is intended to assist in the organization, operation, and evaluation of a program in fashion marketing in school districts, area vocational centers, and community colleges. The following topics are covered: program content (job duties of wholesale and retail clothing salespersons and curriculum framework and student…

  17. Fashion retail innovation: about context, antecedents and outcome in technological change projects

    DEFF Research Database (Denmark)

    Tambo, Torben

    2015-01-01

    Fashion retail is recognised for its strong capabilities in product innovation, while also having the potential to improve the governance of technology-based process innovation. This chapter proposes a model perspective in management of technology and innovation, including special requirements...... of fashion retailing. In particular, this chapter discusses the context of fashion retailing understood as product and brand-based characteristics. A case study-based methodology is then used to guide an analysis of antecedents and (expected) outcome of fashion retail innovation. IT-based innovation...... dominates, but innovation is suggested to include a broader scope of technologies. Contrary to innovation maturity models, this chapter proposes to consider innovation as a continuous refinement between dynamic capabilities and absorptive capacity where technologies must be adapted to the special...

  18. Communicating Emotion through Haptic Design: A Study Using Physical Keys

    DEFF Research Database (Denmark)

    Kjellerup, Marie Kjær; Larsen, Anne Cathrine; Maier, Anja

    2014-01-01

    This paper explores how designers may communicate with the users of their products through haptic design. More specifically, how tactile properties of materials evoke emotions such as satisfaction, joy, or disgust. A research through design approach has been followed; mood- and material boards...... and prototypes of four ‘haptically enhanced’ (physical) keys were created. Types of keys selected include home, bicycle, hobby, and basement. An experiment with ten participants was conducted, using word association and a software to elicit product emotions (PrEmo). Results show a mapping between the designer...

  19. Imitation and Innovation in Fashion: Mapping the Creative Process in "Modinha" Segment on a Regional Fair

    Directory of Open Access Journals (Sweden)

    Thalita Silva Calíope

    2016-06-01

    Full Text Available Fashion is recognized by transience, resulting in its short life cycle, since the constant changes make what was previously considered "fashionable" obsolete (Emidio & Sabione, 2010. In this market, innovate and act before competitors, accelerate the launch of products, reduce design time and the placement of new items on the market is a survival condition (Lipovetsky, 2007. A central factor in the fashion spread is imitation, as this promotes both innovation and obsolescence, forcing producers to set up periodically (Caulkins et al., 2007, Pesendorfer, 1995. The research object is the "modinha", women's clothing that follows media trends, is the copying, with or without changes, to the mass market (Avelar, 2009; Victor, 2007, in this study, "José Avelino Street Fair". This fair meets weekly hundreds of manufacturers in a metropolis of northeastern Brazil that has been established as a fashion hub. Thus, it was proposed to identify the process of innovation in companies that make “modinha” in this Fair. The research was conducted through a survey and data were obtained from a questionnaire administered with 78 stallholders. One descriptive and exploratory data analysis was performed. It was found that, contrary to expectation, a considerable formality, with 49 of the 78 respondents with CNPJ; its customers are small retailers; and their competitors are the stallholders. Regarding the creation of clothes models, the stallholders research in various sources and said imitating models from these sources, but they try to make changes.

  20. Copy Chic: Status Representation and Intellectual Property Rights in Contemporary Fashion

    DEFF Research Database (Denmark)

    Mackinney-Valentin, Maria; Teilmann-Lock, Stina

    2014-01-01

    . And the luxury fashion industry has historically benefited from mass-market as a way of stimulating consumers’ appetite for innovation. The article explores the presence of “copy chic” in luxury fashion as an ambiguous celebration of the conspicuously inauthentic through a study of luxury version...

  1. Re-connect: designing accessible email communication support for persons with aphasia

    NARCIS (Netherlands)

    Mahmud, Al A.; Martens, J.B.O.S.

    2010-01-01

    In this paper we present some preliminary outcomes concerning the design of an email communication tool for persons with expressive aphasia. The purpose of our design is to make email accessible for aphasics. It is based on interviews with persons with aphasia and their partners and has been

  2. User-Centered Design and Augmentative and Alternative Communication Apps for Children With Autism Spectrum Disorders

    Directory of Open Access Journals (Sweden)

    Margaret Lubas

    2014-05-01

    Full Text Available Communication difficulties are among the most frequent characteristics of children with autism spectrum disorders (ASD. Lack of communication can have a significant impact on the child’s life. Augmentative and alternative communication (AAC apps are a common form of AAC interventions that involve a combination of affordable technology with software that can be utilized to assist with communication. While AAC apps have been found to have some impact on improving the communication skills of children with ASD, current research exploring this topic is still limited. Focusing on the design process of AAC apps may provide better insight into improving clinical outcomes and user success. The user-centered design process incorporates a continuous cycle of user feedback to help inform and improve the functions and the capabilities of the technology, and it is an essential component in AAC app development. This article outlines how the user-centered design process could be adopted for the development of AAC apps for children with ASD.

  3. Roheline revolutsioon - ökosiki tagasitulek : well fashioned eco style in the UK

    Index Scriptorium Estoniae

    2006-01-01

    Loodussõbralikust moest, ökoloogilistest materjalidest, jätkusuutlikest tootmismeetoditest moetööstuses, rõivaste taaskasutamisest. Briti ökodisainerite loomingu näitusest "Well Fashioned: Eco Fashion in the UK" Londonis

  4. Visual Communication for Medicines: Malignant Assumptions and Benign Design?

    Science.gov (United States)

    van der Waarde, Karel

    2010-01-01

    An area of visual communication that might be classified as a "design failure" is the visual presentation of information about "prescription-only medicines" for patients. This information is provided on packaging, leaflets, brochures, labels and websites. The practical issue is that there are problems in convincing patients to…

  5. Data Visualization and Infographics In Visual Communication Design Education at The Age of Information

    Directory of Open Access Journals (Sweden)

    Banu Inanc Uyan Dur

    2014-06-01

    Full Text Available Scientific and technologic developments in the last century facilitate people’s lives while also causing them to face more information. Information design has become much more important as a result of the chaos created by the unprocessed heap of data and information traffic. Therefore, people need designed information like infographics and data visualisation today. Design of information, which is among the most significant requirements of our age, has become a subject which needs to be dealt with more systematically in the education of visual communication design. Visual design of information and data is important not only for increasing perceptibility but also revealing the patterns within complex information, and being educative, persuasive and guiding depending on the content and objective. In this sense, incorporating data visualization and infographics works into the education of visual communication design would have significant contributions to train designers with sufficient qualification to meet the requirements of today’s world. This study examines the current/potential expansion of data visualization and infographics in the education of visual communication design  at the age of information. With respect to students, it deals with its effects to the design method, process and perception and its contributions to the multidisciplinary design approach.

  6. Distributed Leadership as Fashion or Fad

    Science.gov (United States)

    Lumby, Jacky

    2016-01-01

    Despite frequently expressed reservations concerning its fundamental theoretical weakness, distributed leadership (DL) has grown to become the preferred leadership concept and has acquired taken-for-granted status. This article suggests that the dominance of DL can best be understood as a fashion or fad rather than as a rational choice. It…

  7. Compact antennas for wireless communications and terminals theory and design

    CERN Document Server

    Laheurte, Jean-Marc

    2012-01-01

    Compact Antennas for Wireless Communications and Terminals deals with compact microwave antennas and, more specifically, with the planar version of these antennas. Planar antennas are the most appropriate type of antenna in modern communication systems and more generally in all applications requiring miniaturization, integration and conformation such as in mobile phone handsets.The book is suitable for students, engineers and scientists eager to understand the principles of planar and small antennas, their design and fabrication issues, and modern aspects such as UWB antennas, recon

  8. Using Internet Videoconferencing to Connect Fashion Students with Apparel Industry Professionals

    Science.gov (United States)

    Ashley, Vera Bruce

    2010-01-01

    The purpose of this study was to explore the efficacy, benefits and student perceptions of using Internet videoconferencing and a web camera to connect college and university fashion students with apparel industry professionals. A total of 70 college and university fashion students, three instructors, and three apparel industry professionals…

  9. Simulation system architecture design for generic communications link

    Science.gov (United States)

    Tsang, Chit-Sang; Ratliff, Jim

    1986-01-01

    This paper addresses a computer simulation system architecture design for generic digital communications systems. It addresses the issues of an overall system architecture in order to achieve a user-friendly, efficient, and yet easily implementable simulation system. The system block diagram and its individual functional components are described in detail. Software implementation is discussed with the VAX/VMS operating system used as a target environment.

  10. Integrating design science theory and methods to improve the development and evaluation of health communication programs.

    Science.gov (United States)

    Neuhauser, Linda; Kreps, Gary L

    2014-12-01

    Traditional communication theory and research methods provide valuable guidance about designing and evaluating health communication programs. However, efforts to use health communication programs to educate, motivate, and support people to adopt healthy behaviors often fail to meet the desired goals. One reason for this failure is that health promotion issues are complex, changeable, and highly related to the specific needs and contexts of the intended audiences. It is a daunting challenge to effectively influence health behaviors, particularly culturally learned and reinforced behaviors concerning lifestyle factors related to diet, exercise, and substance (such as alcohol and tobacco) use. Too often, program development and evaluation are not adequately linked to provide rapid feedback to health communication program developers so that important revisions can be made to design the most relevant and personally motivating health communication programs for specific audiences. Design science theory and methods commonly used in engineering, computer science, and other fields can address such program and evaluation weaknesses. Design science researchers study human-created programs using tightly connected build-and-evaluate loops in which they use intensive participatory methods to understand problems and develop solutions concurrently and throughout the duration of the program. Such thinking and strategies are especially relevant to address complex health communication issues. In this article, the authors explore the history, scientific foundation, methods, and applications of design science and its potential to enhance health communication programs and their evaluation.

  11. Data communications

    International Nuclear Information System (INIS)

    Preckshot, G.G.

    1993-08-01

    The purpose of this paper is to recommend regulatory guidance for reviewers examining computer communication systems used in nuclear power plants. The recommendations cover three areas important to these communications systems: system design, communication protocols, and communication media. The first area, system design, considers three aspects of system design--questions about architecture, specific risky design elements or omissions to look for in designs being reviewed, and recommendations for multiplexed data communication systems used in safety systems. The second area reviews pertinent aspects of communication protocol design and makes recommendations for newly designed protocols or the selection of existing protocols for safety system, information display, and non-safety control system use. The third area covers communication media selection, which differs significantly from traditional wire and cable. The recommendations for communication media extend or enhance the concerns of published IEEE standards about three subjects: data rate, imported hazards and maintainability

  12. Modular design in fahion industry

    Directory of Open Access Journals (Sweden)

    Ying Chen

    2018-03-01

    Full Text Available "Modular design" is a kind of design mode that not only can made clothing more interesting, makes the wearer can participate in choices, increase the possibility of clothing style .but also can extend the service cycle of clothing. In this "fast fashion" run market, the design idea of modular design can be a breakthrough point, help us find the way to balance the low-carbon and environmentally-friendly need and fashion. The article will combine the existing examples put the modular design summarized into three categories: component modular design and geometric modular design and compounded modular design.

  13. Examining customer relationship management from a management fashion perspective

    Directory of Open Access Journals (Sweden)

    Dag Øivind Madsen

    2016-12-01

    Full Text Available Despite mixed performance reviews and experiences, customer relationship management (CRM is among the most widely used and discussed management ideas by managers around the world. Commentators have noted that CRM has become “big business” and that there are many commercial actors selling CRM solutions. Despite such observations, little academic research has examined CRM using theories about management fads and fashions. Using management fashion theory as an analytical lens, this paper casts lights on the emergence and evolution of the market for CRM. The analysis of the supply side of CRM shows that many different actors have been involved, e.g. consulting firms, software vendors, industry analyst firms, and conference organizers. On the demand side, the interest in and usage of CRM remains relatively high despite mixed implementation experiences and failure cases. Based on the analysis, CRM has yet to enter into a downturn phase as is typical of transient management fashions. The longevity and staying power of the CRM fashion can partly be explained by institutional activities carried out by software firms, consultants, and IT industry analysts in training and certifying users, and in developing various complementary products and services. However, similar to what has been observed in relation to other management idea movements, a continuing high number of high-profile failure cases could “wear out” CRM. Therefore, the extent to which organizations are able to capitalize on CRM will likely shape the future trajectory of the CRM idea.

  14. Designing a Master's Program in Corporate Communication at an Urban University: A Case Study.

    Science.gov (United States)

    Patterson, Margaret Jones

    To assess how an urban university can take advantage of its setting to design a master's program in corporate communication, a 1987 study of the master's program in corporate communication at Duquesne University of Pittsburgh was conducted. Data were obtained through a survey of 590 local communication professionals, of whom 270 responded (a…

  15. 'Islamic Fashion' in Europe: religious conviction, aesthetic style, and creative consumption

    NARCIS (Netherlands)

    Moors, A.; Reyes-Ruiz, R.

    2010-01-01

    After a brief discussion about the emergence of Islamic fashion as a concept and how this category unsettles some of the established truths of fashion theory, this article turns to the move towards ‘Islamic fashion’ in the global South. There it is both part of the wider Islamic revival movement and

  16. Fashion merchandising a jeho aplikace ve vybrané firmě

    OpenAIRE

    Bechiňová, Markéta

    2009-01-01

    The thesis is divided into two parts. The firts part deals with theoretical description of fashion merchandising, including specification of visual merchandising, sensoring merchandising and other aspects of shopping environment. The second part is dedicated to description of practical application of those principles in a selected shop of an international fashion retailer.

  17. A protocol for better design, application, and communication of population viability analyses.

    Science.gov (United States)

    Pe'er, Guy; Matsinos, Yiannis G; Johst, Karin; Franz, Kamila W; Turlure, Camille; Radchuk, Viktoriia; Malinowska, Agnieszka H; Curtis, Janelle M R; Naujokaitis-Lewis, Ilona; Wintle, Brendan A; Henle, Klaus

    2013-08-01

    Population viability analyses (PVAs) contribute to conservation theory, policy, and management. Most PVAs focus on single species within a given landscape and address a specific problem. This specificity often is reflected in the organization of published PVA descriptions. Many lack structure, making them difficult to understand, assess, repeat, or use for drawing generalizations across PVA studies. In an assessment comparing published PVAs and existing guidelines, we found that model selection was rarely justified; important parameters remained neglected or their implementation was described vaguely; limited details were given on parameter ranges, sensitivity analysis, and scenarios; and results were often reported too inconsistently to enable repeatability and comparability. Although many guidelines exist on how to design and implement reliable PVAs and standards exist for documenting and communicating ecological models in general, there is a lack of organized guidelines for designing, applying, and communicating PVAs that account for their diversity of structures and contents. To fill this gap, we integrated published guidelines and recommendations for PVA design and application, protocols for documenting ecological models in general and individual-based models in particular, and our collective experience in developing, applying, and reviewing PVAs. We devised a comprehensive protocol for the design, application, and communication of PVAs (DAC-PVA), which has 3 primary elements. The first defines what a useful PVA is; the second element provides a workflow for the design and application of a useful PVA and highlights important aspects that need to be considered during these processes; and the third element focuses on communication of PVAs to ensure clarity, comprehensiveness, repeatability, and comparability. Thereby, DAC-PVA should strengthen the credibility and relevance of PVAs for policy and management, and improve the capacity to generalize PVA findings

  18. 'Swab racks are an old fashioned idea'.

    Science.gov (United States)

    Mumford, M

    1991-12-01

    Mary Mumford, theatre sister at the Princes of Wales Hospital, Bridgend, was asked to speak in a short debate at an NATN branch meeting, supporting the motion that 'swab racks are an old fashioned idea'. Although she did not like swab racks she had not attempted thus far to do anything about them. In the event, she actually lost the debate--not in principle but because she could offer no effective alternative method of checking swabs. Having been given the incentive, a trial is now being conducted in her hospital similar to that described by Paul Wicker. This is the case presented by Mary Mumford supporting the following motion ... 'that swab racks are an old fashioned idea, which cause more potential problems due to exposure of blood than is proven to be safe in today's theatre environment'.

  19. PACS/information systems interoperability using Enterprise Communication Framework.

    Science.gov (United States)

    alSafadi, Y; Lord, W P; Mankovich, N J

    1998-06-01

    Interoperability among healthcare applications goes beyond connectivity to allow components to exchange structured information and work together in a predictable, coordinated fashion. To facilitate building an interoperability infrastructure, an Enterprise Communication Framework (ECF) was developed by the members of the Andover Working Group for Healthcare Interoperability (AWG-OHI). The ECF consists of four models: 1) Use Case Model, 2) Domain Information Model (DIM), 3) Interaction Model, and 4) Message Model. To realize this framework, a software component called the Enterprise Communicator (EC) is used. In this paper, we will demonstrate the use of the framework in interoperating a picture archiving and communication system (PACS) with a radiology information system (RIS).

  20. Serious Games: Video Game Design Techniques for Academic and Commercial Communication

    OpenAIRE

    Bull-Hansen, Christian

    2007-01-01

    Serious Games: Video game design techniques for academic and commercial communication, by Christian Bull-Hansen, Department of Informatics, University of Oslo, Norway. Traditional academic and commercial communication sources, like schools and television, are losing ground to video games. People of all ages spend increasingly more time engaged in virtual worlds and on the Internet, and are becoming used to actively pursuing the information they want to know more about, while rejecting the...