IDENTIFICATION AND IDENTITY OF THE COCA-COLA BRAND LEXICAL FIELDS

Directory of Open Access Journals (Sweden)

Mărioara VLIONCU

2012-12-01

Full Text Available Cet article traite un problème très actuel dans le domaine de la linguistique, notamment les champs lexicaux. L’article démontre le fait que les champs lexicaux du brand “ Coca-Cola” se trouve à la frontière entre le langage commun et le langage de spécialité. Le but de l’article est de mettre en évidence les particularités des champs lexicaux des slogans du brand “Coca-Cola”. Le corpus analysé comprend des slogans du brand « Coca-Cola » à partir du XIXème siècle jusqu’au début du XXIème siècle. L’article délimite un cadre théorique et une démonstration pratique concernant les éléments distinctifs des champs lexicaux du brand « Coca-Cola ».Dans ce sens l’article présente et développe le problème des relations entre les champs lexicaux homogènes et hétérogènes, les micro champs lexicaux des slogans du brand « Coca-Cola » les éléments centraux et périphériques des champs lexicaux des slogans de ce brand, les structures syntagmatiques et paradigmatiques des champs lexicaux du brand « Coca-Cola ». L’article met en évidence des champs corrélatifs, multimodaux, pluridimensionnels, en série, récursifs etc. La prémisse dont on est parti a été celle que « jusqu'à présent le problème des champs lexicaux du brand « Coca-Cola » n’a pas été analysé en détail ».Cet article propose une perspective explicative et démonstrative de ces champs lexicaux à l’intention de contribuer à la réalisation d’une analyse linguistique pertinente concernant les champs lexicaux des slogans du brand américain « Coca-Cola ».

Miks Coca-Cola enam ei kihise? / Neeme Raud

Index Scriptorium Estoniae

Raud, Neeme, 1969-

2004-01-01

Autor teeb USA äriajakirjanduse põhjal ülevaate Coca-Cola Company maine, turupositsiooni ja aktsiakursi langemise põhjustest alates 1997. aastast. Analüütikute sõnul on korporatsioon olnud ebaedukas tippkaadri voolavuse, sisekonfliktide, pidevate ümberkorralduste ja töötajate koondamiste tõttu. Praegune peadirektor Neville Isdelle on püstitanud eesmärgiks firma sisekultuuri parandamise, et keskenduda liidripositsiooni kindlustamisele turul. Diagramm: Karastusjookidel gaas väljas. Vt. samas: Coca-Cola ja Pepsi - üheskoos alla

Effect of an acidic beverage (Coca-Cola) on the pharmacokinetics of carbamazepine in healthy volunteers.

Science.gov (United States)

Malhotra, S; Dixit, R K; Garg, S K

2002-01-01

The effect of an acidic beverage (Coca-Cola) on the pharmacokinetics of a single dose of carbamazepine was studied. In a two-way cross-over design with a 1 week washout period, 10 healthy volunteers were randomized to received 200 mg carbamazepine orally with 300 ml of Coca-Cola or water. Blood samples were collected at 0, 0.5, 1, 2, 3, 6, 9, 12, 24, 48 and 72 h after drug administration. Plasma carbamazepine levels were higher with Coca-Cola as compared to water. The AUC0-infinity and Cmax of carbamazepine were significantly enhanced after Coca-Cola while tmax was achieved earlier with Coca-Cola. The results of the study indicate that concomitant administration of Coca-Cola enhances the rate and extent of absorption of carbamazepine.

Influence of acidic beverage (Coca-Cola) on pharmacokinetics of ibuprofen in healthy rabbits.

Science.gov (United States)

Kondal, Amit; Garg, S K

2003-11-01

The study was aimed at determining the effect of Coca-Cola on the pharmacokinetics of ibuprofen in rabbits. In a cross-over study, ibuprofen was given orally in a dose of 56 mg/kg, prepared as 0.5% suspension in carboxymethyl cellulose (CMC) and blood samples (1 ml) were drawn at different time intervals from 0-12 hr. After a washout period of 7 days, Coca-Cola in a dose of (5 ml/kg) was administered along with ibuprofen (56 mg/kg) and blood samples were drawn from 0-12 hr. To these rabbits, 5 ml/kg Coca-Cola was administered once daily for another 7 days. On 8th day, Coca-Cola (5 ml/kg) along with ibuprofen (56 mg/kg), prepared as a suspension was administered and blood samples (1 ml each) were drawn at similar time intervals. Plasma was separated and assayed for ibuprofen by HPLC technique and various pharmacokinetic parameters were calculated. The Cmax and AUC0-alpha of ibuprofen were significantly increased after single and multiple doses of Coca-Cola, thereby indicating increased extent of absorption of ibuprofen. The results warrant the reduction of ibuprofen daily dosage, frequency when administered with Coca-Cola.

Coca-Cola : kasumi languses on süüdi Põhja-Euroopa kehv ilm / Raivo Sormunen

Index Scriptorium Estoniae

Sormunen, Raivo, 1976-

2004-01-01

Ilmunud ka: Delovõje Vedomosti 29. sept. lk. 6. Karastusjookide tootja Coca-Cola andis kasumihoiatuse. Ettevõtte majandustulemuste languse põhjustest. Diagramm: Coca-Cola aktsia aasta madalaimal tasemel. Vt. samas: Annika Matson. Coca-Cola jooksev kvartal Eestis saladus

The Coca-Cola incident in Belgium, June 1999.

Science.gov (United States)

Nemery, B; Fischler, B; Boogaerts, M; Lison, D; Willems, J

2002-11-01

The present paper describes the outbreak of health complaints that occurred in Belgium, in June 1999, among schoolchildren and members of the general public in relation to the consumption of Coca-Cola and other soft drinks. The outbreak took place in the wake of a major food crisis, caused by PCB/dioxin contamination of animal feed, that had erupted shortly before. The clinical features (absence of serious poisoning) and epidemiological characteristics of the Coca-Cola outbreak pointed to mass sociogenic illness, and no subsequent toxicological or other data have refuted this hypothesis.

No harmful effect of different Coca-cola beverages after 6 months of intake on rat testes.

Science.gov (United States)

Tóthová, Lubomíra; Hodosy, Július; Mettenburg, Kathryn; Fábryová, Helena; Wagnerová, Alexandra; Bábíčková, Janka; Okuliarová, Monika; Zeman, Michal; Celec, Peter

2013-12-01

Our laboratory recently reported that a 3-month exposure of rats to cola-like beverages induced sex hormone changes. The aim of the study was to investigate the effects of various types of Coca-cola intake with different composition for 6 months on oxidative status in testes and testosterone in adult male rats. Fifty adult male Wistar rats were divided into control group drinking water, and groups drinking different Coca-cola beverages (regular Coca-cola, Coca-cola caffeine-free, Coca-cola Light and Coca-cola Zero). Oxidative and carbonyl stress markers were measured in the testicular tissue to assess oxidative status together with testicular and plasma testosterone. StAR expression in testes as a marker of steroidogenesis was quantified. No significant differences were found between the groups in any of the measured parameters. In conclusion, oxidative and carbonyl stress in testicular tissue were not influenced by drinking any type of Coca-cola. Additionally, testosterone in testes and in plasma, as well as testicular StAR expression were comparable among the groups. Copyright © 2013 Elsevier Ltd. All rights reserved.

Corporate Citizenship: Case study of Coca-Cola Beverages Hrvatska

OpenAIRE

Tafra-Vlahović, Majda

2010-01-01

The aim of this research was to investigate whether the corporate social responsibility (CSR) strategy implemented by Coca-Cola Beverages Croatia during the past four years has had a positive impact on the reputation of this company and on the overall business. The researcher intended to explore attitudes of Coca-Cola Beverages employees about CSR and the mentioned community relations model in order to evaluate whether the CSR policy of the company has had an impact on internal stakehol...

Influence of an acidic beverage (Coca-Cola) on the absorption of itraconazole.

Science.gov (United States)

Jaruratanasirikul, S; Kleepkaew, A

1997-01-01

To evaluate the effectiveness of Coca-Cola in enhancing the absorption of itraconazole. Eight healthy volunteers were randomized to receive two treatment sequences in a two-way crossover design with a 1-week wash-out period separating each study treatment. Treatment 1, the control, consisted of 100 mg itraconazole with 325 ml water. Treatment II was identical to treatment I, except that itraconazole was administered with 325 ml of Coca-Cola (pH 2.5). Serum itraconazole concentrations, after administration with Coca-Cola (treatment II), were higher than after administration with water (treatment I). The mean AUC was 1.12 vs 2.02 micrograms.h.m1-1, the mean Cmax was 0.14 vs 0.31 micrograms.m1-1 and the mean tmax was 2.56 vs 3.38 h in treatments I and II, respectively. The absorption of itraconazole can be enhanced by Coca-Cola.

Colonic obstruction secondary to sigmoid fecaloma endoscopically resolved with Coca-Cola®.

Science.gov (United States)

Ontanilla Clavijo, Guillermo; León Montañés, Rafael; Sánchez Torrijos, Yolanda; López Ruiz, Teófilo; Bozada García, Juan Manuel

2017-04-01

Colonic obstruction is a relatively common condition in emergency care, with a mortality rate of up to 20%. In 90% of cases it results from colonic or rectal adenocarcinoma, volvulus, or stenosis secondary to diverticular disease. When fecal impaction is the underlying cause, the condition is usually managed conservatively, but may on occasion become complicated and even require surgical intervention. Based on the proven efficacy of Coca-Cola® to dissolve gastric phytobezoars, we report a case of colonic obstruction secondary to sigmoid fecaloma. A 58 years old woman arrived at the Emergency Room (ER) with persistent constipation for the last six days. An abdominal CT scan showed a large fecal mass at the sigmoid colon with retrograde dilated colonic loops. Cleansing enemas and oral lactulose were administered, which failed to resolve the clinical presentation, so we then proceeded to inject Coca-Cola® within the fecaloma using a sclerosing needle, and then washed the fecaloma surface also with Coca-Cola®. After a few minutes we started to fragment the fecalith, the consistency of which had been notably decreased. The use of Coca-Cola® for gastric washes in the management of phytobezoars is well established. Since fecaliths are partly composed of these same substances than phytobezoars, the use of Coca-Cola® might well be warranted against them as in our patient, without surgery. Our case report is the second one published in the literature, in which Coca-Cola® helped solve colonic obstruction secondary to fecaloma.

Colonic obstruction secondary to sigmoid fecaloma endoscopically resolved with Coca-Cola®

Directory of Open Access Journals (Sweden)

Guillermo Ontanilla-Clavijo

Full Text Available Background: Colonic obstruction is a relatively common condition in emergency care, with a mortality rate of up to 20%. In 90% of cases it results from colonic or rectal adenocarcinoma, volvulus, or stenosis secondary to diverticular disease. When fecal impaction is the underlying cause, the condition is usually managed conservatively, but may on occasion become complicated and even require surgical intervention. Based on the proven efficacy of Coca-Cola® to dissolve gastric phytobezoars, we report a case of colonic obstruction secondary to sigmoid fecaloma. Case report: A 58 years old woman arrived at the Emergency Room (ER with persistent constipation for the last six days. An abdominal CT scan showed a large fecal mass at the sigmoid colon with retrograde dilated colonic loops. Cleansing enemas and oral lactulose were administered, which failed to resolve the clinical presentation, so we then proceeded to inject Coca-Cola® within the fecaloma using a sclerosing needle, and then washed the fecaloma surface also with Coca-Cola®. After a few minutes we started to fragment the fecalith, the consistency of which had been notably decreased. Discussion: The use of Coca-Cola® for gastric washes in the management of phytobezoars is well established. Since fecaliths are partly composed of these same substances than phytobezoars, the use of Coca-Cola® might well be warranted against them as in our patient, without surgery. Our case report is the second one published in the literature, in which Coca-Cola® helped solve colonic obstruction secondary to fecaloma.

Pepsi and Coca Cola in Delhi, India: availability, price and sales.

Science.gov (United States)

Taylor, Fiona C; Satija, Ambika; Khurana, Swati; Singh, Gurpreet; Ebrahim, Shah

2011-04-01

India is experiencing increased consumption of sugar-sweetened carbonated drinks, consumption that may be associated with increased risk of type 2 diabetes and obesity. The aim of the study was to determine the availability, price and quantity sold of 'Pepsi' and 'Coca Cola' in their 'regular' and 'diet' forms in Delhi and London. A questionnaire about the availability, price and quantity sold per day of both regular and diet Pepsi and Coca Cola was devised and piloted. Using this, a survey of food and drink outlets within a 100 m radius of randomly selected Metro stations was conducted in both cities. Store vendors, owners and staff of food and drink outlets. Delhi, India; London, United Kingdom. In Delhi, of the outlets stocking regular Pepsi and Coca Cola, only 34% sold diet versions and these were more readily available in the most affluent areas than in the poorest areas (34% v. 6%, Z=3.67, PCoca Cola was observed in Delhi; however, profit margins were better for regular, relative to diet, Coca Cola. Sales of regular products were significantly greater than those of diet products (PCoca Cola in less affluent areas of Delhi is likely to exacerbate the obesity and diabetes trends. Price differentials to promote diet versions and other healthier or traditional low-energy drinks may be beneficial.

Selling Local Modernization through the Global Corporation: Coca-Cola Bottling in Colombia, 1927-1944

Directory of Open Access Journals (Sweden)

Amanda Ciafone

2018-01-01

Full Text Available The Coca-Cola Company sold drink concentrates and licensed rights to its trademarked brands to contracted bottlers who produced and sold bottled drinks in designated geographic areas around the world, including Colombia, beginning in 1927. The franchise system enabled international expansion without large corporate growth or direct local employment allowing the company to externalize liability and financial risk. The franchise system helped the company situate the production of Coca-Cola within local economies, conscripting local elites and workers into its industry, and negotiating its representational forms to fit local contexts. The Coca-Cola Company thus benefited from the economic and political power of both the U.S. and the Colombian elite as it established its business in the country beginning in 1927. Examining print advertising from the 1920s and 1940s, the papers of Coca-Cola executives, and publications of the U.S. multinational and its Colombian franchise bottler, this article argues that The Coca-Cola Company tenuously constructed its industry, products, and brands as simultaneously global and local. While localizing the Coca-Cola industry, products, and brand, the company alluded to its modernity and global popularity, available for purchase by enterprising merchants and thirsty consumers in Colombia.

[Two cases of phytobezoars treated by adminsitration of Coca-Cola by oral route].

Science.gov (United States)

Lee, Hyun Jai; Kang, Hyoun Goo; Park, Se Young; Yi, Chea Yong; Na, Gyoung Jun; Lee, Tae Yeong; Kim, Sang Hyun; Song, Chul Soo

2006-12-01

Bezoars are concretions of foreign bodies found in the gastrointestinal tract. In the past, most common method for the treatment of bezoar was surgical management. However, the current treatment methods include chemical dissolution and endoscopic mechanical lithotripsy. There were few reports on the treatment of phytobezoars by nasogastric Cola lavage. However, there was no report succeeded by oral route alone. In our two cases, phytobezoars were treated by oral administration of Coca-Cola. Our patients drank 700-800 mL of Coca-Cola daily, and after two months, complete dissolutions of bezoars were achieved. We report two cases of phytobezoars completely treated by drinking Coca-Cola.

An Energy Dispersive X-ray Spectroscopy Analysis of Elemental Changes of a Persimmon Phytobezoar Dissolved in Coca-Cola.

Science.gov (United States)

Iwamuro, Masaya; Urata, Haruo; Higashi, Reiji; Nakagawa, Masahiro; Ishikawa, Shin; Shiraha, Hidenori; Okada, Hiroyuki

To investigate the mechanism of phytobezoar dissolution by Coca-Cola(®), persimmon phytobezoar pieces removed from a 60-year-old Japanese woman were analyzed by energy dispersive X-ray spectroscopy. The amount of calcium significantly decreased after dissolution treatment using Coca-Cola(®), suggesting a potential contribution of calcium to dissolution mechanisms. Moreover, immersion in Coca-Cola(®) for 120 hours on the exterior surface revealed that Coca-Cola(®) did not permeate persimmon phytobezoars. This is the first study to investigate the mechanisms of persimmon phytobezoar permeability and dissolution induced by Coca-Cola(®).

Influence of an acidic beverage (Coca-Cola) on the pharmacokinetics of phenytoin in healthy rabbits.

Science.gov (United States)

Kondal, A; Garg, S K

2003-12-01

This study was carried out to evaluate the influence of an acidic beverage (Coca-Cola) on the pharmacokinetics of phenytoin in rabbits. In a cross-over study, phenytoin was given orally at a dose of 30 mg/kg and blood samples were taken at different intervals from 0-24 h. After a washout period of 7 days, Coca-Cola (5 ml/kg) was administered in combination with phenytoin (30 mg/kg) and blood samples were taken at various time intervals from 0-24 h. The same rabbits continued to receive Coca-Cola (5 ml/kg) for another 7 days. On the 8th day, Coca-Cola (5 ml/kg) in combination with phenytoin (30 mg/kg) was administered and blood samples were taken at similar intervals. Plasma was separated and assayed for phenytoin by high performance liquid chromatography (HPLC) and various pharmacokinetic parameters were calculated. It was concluded that an acidic beverage (Coca-Cola) increases the extent of absorption of phenytoin by significantly increasing the Cmax and AUC(o-á) of phenytoin. These results warrant the reduction of phenytoin dose when administered in combination with Coca-Cola to avoid any toxicity. (c) 2003 Prous Science

ATRIBUT KEPUASAN KONSUMEN PRODUK MINUMAN RINGAN COCA COLA DI KOTA BANDARLAMPUNG

Directory of Open Access Journals (Sweden)

Adrina Yustitia

2012-12-01

Full Text Available The Objective of this research is to analyze the attributes that influence Coca Cola customer satisfaction. Gap analysis shows that the priority attributes must be improved performance were: interesting promotion (-0.83, color of the product (0.61, attractive design (-0.59, refill packaging (-0.58 and product safety (-0.08 while the other attributes have accordanced with customer expectations. Importance-Performance Analysis showed the top priority attributes (quadrant A were an interesting campaign, the next priority for the enhanced importance (quadrant C were the product color, attractive design, packaging, rechargeable and affordable prices. Coca Cola has been able to meet consumer expectations in reaching the level of satisfaction ( multi-attribute test : 1.78, total value of satisfaction (13,508. Keywords: attributes, coca cola, consumer expectations

Drink! : En analys av The Coca-Cola Company's marknadsföringshistoria ur ett moderniseringsperspektiv

OpenAIRE

Hedblom, Karin; Forsgren, Oskar

2009-01-01

Drink! The Marketing History of The Coca-Cola Company: A Modernization Perspective examines the development of The Coca-Cola Company’s marketing history, from the founding of the company in 1886 until today. The Coca-Cola Company has been superior on the market for over a century. It has also developed along with the urbanisation of its society, which is interesting in a modernization perspective. The essay investigates the marketing strategies of the company, with focus on three themes: gend...

Studi Pendapat Konsumen Terhadap Brand Awareness Brand Equity Dan Brand Image Minuman Coca-cola Di Kota Makassar

OpenAIRE

Rezkiawaty, Sitti Utami

2011-01-01

The aims of the research are to find out (1) the implementation of the strategy of PT Coca-Cola bottling Indonesia southern Sulawesi in creating brand awareness, brand equity and brand image of coca-cola beverages in the city of Makassar, (2) the consumer opinion about coca-cola beverage product in the city of Makassar, (3) the factors that influence consumer ratings of brand awareness, brand equity, brand image coca-cola beverage products. The research was a descriptive quantitative study co...

Comunicación emocional: Coca-Cola

OpenAIRE

García Hernández, María

2015-01-01

Partiendo de la inteligencia emocional, de donde nace la comunicación emocional, llegamos a la influencia de esta en la publicidad, presente en una buena parte de las campañas publicitarias actuales. La autora se centra en el caso de Coca-Cola y sus campañas publicitarias

Coca-Cola's Many faces

OpenAIRE

Nicholson, Kasper

2014-01-01

This reports has been written with the purpose to answer how are the semiotic choices used in advertising on the official website of Coca-Cola, both in Japan and in the US, be argued to create a different meaningful whole to guide their respective target audiences, which share characteristics with ‘John’ and ‘Kyo’, to the preferred reading. Coming from different cultural backgrounds, particularly high vs low context cultures, ‘John’ and ‘Kyo’ create meaning from the collaboration of the signs...

Systematic review: Coca-Cola can effectively dissolve gastric phytobezoars as a first-line treatment.

Science.gov (United States)

Ladas, S D; Kamberoglou, D; Karamanolis, G; Vlachogiannakos, J; Zouboulis-Vafiadis, I

2013-01-01

Gastric phytobezoars represent the most common bezoars in patients with poor gastric motility. A variety of dissolution therapies and endoscopic fragmentation techniques have been evaluated as conservative treatment so as to avoid surgery. To investigate the effectiveness of Coca-Cola for gastric phytobezoars dissolution. We performed a systematic search to identify publications on gastric phytobezoars to assess the efficacy of Coca-Cola as a dissolution therapy. Diospyrobezoars, formed after persimmon ingestion, are a distinct type of phytobezoars characterized by their hard consistency. Thus, these two subgroups of bezoars were compared in terms of successful dissolution. Over a 10-year period (2002-2012), 24 papers including 46 patients have been published. In 91.3% of the cases, phytobezoar resolution with Coca-Cola administration was successful, either as a single treatment (50%) or combined with further endoscopic techniques, whereas only 4 patients underwent surgery. Phytobezoars were more likely to dissolve after initial attempt with Coca-Cola compared with diospyrobezoars (60.6% vs. 23%, P = 0.022). Coca-Cola alone is effective in gastric phytobezoar dissolution in half of the cases and, combined with additional endoscopic methods, is successful in more than 90% of them. © 2012 Blackwell Publishing Ltd.

Regional Monopoly and Interregional and Intraregional Competition: The Parallel Trade in Coca-Cola between Shanghai and Hangzhou in China

OpenAIRE

Yeung, Godfrey; Mok, Vincent

2006-01-01

This article uses a “principal-agent-subagent” analytical framework and data that were collected from field surveys in China to (1) investigate the nature and causes of the parallel trade in Coca-Cola between Shanghai and Hangzhou and (2) assess the geographic and theoretical implications for the regional monopolies that have been artificially created by Coca-Cola in China. The parallel trade in Coca-Cola is sustained by its intraregional rivalry with Pepsi-Cola in Shanghai, where Coca-Cola (...

Pepsi and Coca Cola in Delhi, India: availability, price and sales.

OpenAIRE

Taylor, FC; Satija, A; Khurana, S; Singh, G; Ebrahim, S

2010-01-01

: India is experiencing increased consumption of sugar-sweetened carbonated drinks, consumption that may be associated with increased risk of type 2 diabetes and obesity. The aim of the study was to determine the availability, price and quantity sold of 'Pepsi' and 'Coca Cola' in their 'regular' and 'diet' forms in Delhi and London. : A questionnaire about the availability, price and quantity sold per day of both regular and diet Pepsi and Coca Cola was devised and piloted. Using this, a surv...

A pausa que refresca... Tempo e espaço nas propagandas da Coca-Cola

Directory of Open Access Journals (Sweden)

Ana Lúcia Furquim de Campos

2004-01-01

Full Text Available

Com base nas reflexões de Mikhail Bakhtin (1988 sobre cronótopo e nos estudos dos semióticos, principalmente no que tange ao percurso passional do sujeito, analisamos propagandas impressas e comerciais televisivos da Coca-Cola. O objetivo principal é traçar a trajetória discursiva da Coca-Cola desde sua entrada no Brasil, em 1941, até a campanha Gostoso é viver, lançada em 2001. O discurso da Coca-Cola apresenta valores positivos como a alegria, emoção e prazer. Entretanto, são eliminados valores negativos e ocultados interditos, como: Coca-Cola é um produto norte-americano e industrializado, portanto, não é natural, engorda e vicia. Constrói-se, assim, um discurso que privilegia aspectos temáticos voltados para os estados passionais eufóricos (paixão, emoção, alegria. A Coca-Cola também reforça a idéia de que está presente em todo tempo e lugar. Assim, as categorias espaço-temporais são elementos importantes para a construção de sentido de suas propagandas. Reafirmando os mesmos valores e mantendo as categorias cronotópicas para a construção de sentido de suas propagandas, a Coca-Cola consolida a idéia de onipotência, ou seja, ela tem o "poder" de refrescar, trazer alegria, provovar emoção e satisfazer prazeres. Cria-se, assim, um estilo, isto é, uma identidade calcada em categorias divinas, tais como onipresença e onipotência.

Happing: Nativos digitales al servicio de la imagen corporativa de Coca-Cola

Directory of Open Access Journals (Sweden)

Carmen Llorente Barroso

2012-04-01

Full Text Available Happing, la comunidad de la gente que se atreve a ser feliz, es la nueva propuesta de la compañía Coca-Cola para su promoción web en España; su éxito entre los nativos digitales pone de manifiesto el acierto de esta gran marca internacional, que ha sabido aprovechar la creatividad de los nativos digitales que participan en la comunidad, para dar brillo a una Imagen Corporativa Intencional de sobra solvente. Los nativos digitales que contribuyen a la creación del mágico mundo Coca-Cola, participan gustosos de la oportunidad expresiva que les brida la compañía, fascinados por la filosofía de vida que siempre ha sido bandera de la Imagen de marca de Coca-Cola, ahora alimentada y, en parte, creada por esos nativos digitales.

Por trás de uma tampinha de Coca-Cola um mundo de coisas boas!: propaganda no Brasil (1950-1960 = Behind a cover of Coca-Cola a world of good things!: propaganda in Brazil (1950-1960

Directory of Open Access Journals (Sweden)

Bammann, Kellen

2014-01-01

Full Text Available O artigo tem como fonte de pesquisa os anúncios de Coca-Cola veiculados nas revistas brasileiras O Cruzeiro e Manchete entre 1950 e 1960. O ensaio procura demonstrar de que forma as campanhas publicitárias de Coca-Cola veiculadas nos dois magazines procuraram se adequar aos discursos de valorização da industrialização brasileira. Com o objetivo de evidenciar o auxílio da Coca-Cola no processo industrialização e desenvolvimento do Brasil

75 FR 61141 - In the Matter of The Coca-Cola Company; Analysis of Agreement Containing Consent Order to Aid...

Science.gov (United States)

2010-10-04

... FEDERAL TRADE COMMISSION [File No. 101 0107] In the Matter of The Coca-Cola Company; Analysis of... should be submitted by using the following weblink: ( https://ftcpublic.commentworks.com/ftc/coca-cola....com/ftc/coca-cola ). If this Notice appears at ( http://www.regulations.gov/search/index.jsp ), you...

Stimulatory effect of Coca-Cola on gastroduodenal HCO3- secretion in rats.

Science.gov (United States)

Sasaki, Y; Aihara, E; Ise, F; Kita, K; Takeuchi, K

2007-10-01

We examined the effect of various carbonated beverages, especially Coca-Cola, on the HCO3- secretion in the rat stomach and duodenum. Under urethane anaesthesia, a chambered stomach or a proximal duodenal loop was perfused with saline, and HCO3- secretion was measured at pH 7.0 using a pH-stat method and by adding 2 mM HCl. The amount of CO2 contained in these beverages was about 4-7 g/mL. Coca-Cola topically applied to the mucosa for 10 min significantly increased the HCO3- secretion in both the stomach and the duodenum. The HCO3- response in the duodenum was totally abolished by indomethacin and also partially inhibited by acetazolamide, an inhibitor of carbonic anhydrase. Likewise, the response in the stomach was also markedly inhibited by either acetazolamide or indomethacin. The mucosal application of Coca-Cola increased the PGE2 contents in both the stomach and the duodenum. Other carbonated beverages, such as sparkling water, Fanta Grape or cider, also increased the HCO3- secretion in these tissues. These results suggest that Coca-Cola induces HCO3- secretion in both the stomach and the duodenum, and these responses may be attributable to both the intracellular supply of HCO3- generated via carbonic anhydrase, and endogenous PGs, probably related to the acidic pH of the solution.

Evaluation of the Coca-Cola company travel health kit.

Science.gov (United States)

Harper, Lynne A; Bettinger, Julie; Dismukes, Roberta; Kozarsky, Phyllis E

2002-01-01

The Coca-Cola travel health kit has been used for about one decade for international travelers and required evaluation to see if the items contained were appropriate for the employees. Two hundred thirty-four travelers were sampled and filled out a voluntary survey including questions about demographic information, travel history, and usage and value of the contents of the travel health kit. One hundred eighty-one surveys were returned; 65% of the respondents were male, and the majority of travelers were between the ages of 36 and 45 years. The most useful items were analgesics and medications used for gastrointestinal problems. In general, the items identified as being the least useful were those requiring specialized use by a medical practitioner, such as needles and syringes. Suggestions of items to be added to the kit included vitamins, cough drops, sleep aids, and eye drops. A surprising result that Coca-Cola employees expressed the desire for brand name rather than generic items. Evaluation of the Coca-Cola Company travel health kit revealed it to be very useful to most corporate travelers. Suggestions that were made will be taken into consideration in designing a new kit, and consideration is being given to whether a basic travel health kit should be provided to which travelers can add other items depending on their personal needs.

Acute intestinal obstruction caused by a persimmon phytobezoar after dissolution therapy with Coca-Cola.

Science.gov (United States)

Ha, Seung Soo; Lee, Hyun Suk; Jung, Min Kyu; Jeon, Seong Woo; Cho, Chang Min; Kim, Sung Kook; Choi, Yong Hwan

2007-12-01

Bezoars are concretions or hard masses of foreign matter that are found in the gastrointestinal tract. Recent reports have demonstrated the efficacy of Coca-Cola administration for the dissolution of phytobezors. Here we report on a 73-year-old man with a very large gastric persimmon diospyrobezoar, and this caused small intestinal obstruction after partial dissolution with oral and injected Coca-Cola.

The Coca-Cola Company : equity valuation

OpenAIRE

Santos, André Escoval dos

2015-01-01

The present dissertation aims to demonstrate the process of valuing The Coca-Cola Company (KO). Valuation is not an exact science, requiring numerous assumptions and different models to be trusted. Several theories and articles from prestigious authors were followed aiming to deliver the best possible result. There is not a consensus among authors about which method yields best results, however Discounted Cash Flow is considered the finest by most of them. Therefore, KO will...

Selling Local Modernization through the Global Corporation: Coca-Cola Bottling in Colombia, 1927-1944

OpenAIRE

Amanda Ciafone

2018-01-01

The Coca-Cola Company sold drink concentrates and licensed rights to its trademarked brands to contracted bottlers who produced and sold bottled drinks in designated geographic areas around the world, including Colombia, beginning in 1927. The franchise system enabled international expansion without large corporate growth or direct local employment allowing the company to externalize liability and financial risk. The franchise system helped the company situate the production of Coca-Cola with...

Results of long-term carcinogenicity bioassays on Coca-Cola administered to Sprague-Dawley rats.

Science.gov (United States)

Belpoggi, Fiorella; Soffritti, Morando; Tibaldi, Eva; Falcioni, Laura; Bua, Luciano; Trabucco, Francesca

2006-09-01

Coca-Cola was invented in May 1886 in Atlanta, Georgia by a pharmacist who, by accident or design, mixed carbonated water with the syrup of sugar, phosphoric acid, caffeine, and other natural flavors to create what is known as "the world's favorite soft drink." Coca-Cola is currently sold in more than 200 countries and in early 2000, the company sold its 10 billionth unit case of Coca-Cola branded products. Given the worldwide consumption of Coca-Cola, a project of experimental bioassays to study its long-term effects when administered as substitute for drinking water on male and female Sprague-Dawley rats was planned and executed. The objective of the project was to study whether and how long-term consumption of Coca-Cola affects the basic tumorigram of test animals. The bioassays were performed on rats beginning at different ages, namely: (a) on males and females exposed since embryonic life or from 7 weeks of age; and (b) on males and females exposed from 30, 39, or 55 weeks of age. Overall, the project included 1999 rats. During the biophase, data were collected on fluid and feed consumption, body weight, and survival. Animals were kept under observation until spontaneous death and underwent complete necropsy. The results indicate: (a) an increase in body weight in all treated animals; (b) a statistically significant increase of the incidence in females, both breeders and offspring, bearing malignant mammary tumors; (c) a statistically significant increase in the incidence of exocrine ademonas of the pancreas in both male and female breeders and offspring; and (d) an increased incidence, albeit not statistically significant, of pancreatic islet cell carcinomas in females, a malignant tumor which occurs very rarely in our historical controls. On the basis of the results of this study, excessive consumption of regular soft-drinks should be generally discouraged, in particular for children and adolescents.

An Analysis of Yip's Global Strategy Model, Using Coca-Cola ...

African Journals Online (AJOL)

Analysis of the selected business cases suggest a weak fit between the Yip model of a truly Global strategy ... like Coca-Cola in the beverage industry for effective implementation of a global strategy. ... Keywords: Global Strategy, Leadership.

The Image and Politics of Coca-Cola: From the Early Years to the Present

OpenAIRE

Al-Othman, Dalia

2001-01-01

This paper examines the history of Coca-Cola from its early years to the present and discusses how the Company perpetuated the various images it sought for Coke through brilliant leadership, marketing, and the manipulation of events, and how it was able to develop and use its political connections to overcome government-created obstacles and cultural resistance to its products both within and without the United States. The paper will discuss the history of Coca-Cola’s inter...

Sangue e Coca-Cola: a carnavalização e a literatura pop de Roberto Drummond

Directory of Open Access Journals (Sweden)

Ernest Bowes

2018-04-01

Full Text Available Este estudo se propõe à reflexão sobre as obras de Roberto Drummond, mais especificamente Sangue de Coca-Cola - romance que integra o ciclo Coca-Cola do autor. A pesquisa se propõe a demonstrar que a arte pop não é estática e que se materializa através da interação com outras linguagens e com a cultura. Assim, o trânsito entre distintos campos discursivos como a Filosofia, Sociologia e a Teoria da Literatura apresentou-se, então, como a estratégia mais apropriada para discutir a questão.   Palavras-chave: Carnavalização, Literatura Pop, Sangue de Coca-Cola.

Analýza komunikačního mixu společnosti Coca Cola na českém trhu

OpenAIRE

Málková, Alena

2011-01-01

The subject of this diploma thesis is the communications mix of The Coca-Cola Company and it is focusing on the brand Coca-Cola on the Czech market. The aim is to analyze current communication mix of brand Coca-Cola, reveal fundamental aspects that influence the communication mix and propose specific changes to the mix. Introductory part acquaints readers with the various communication tools, their advantages and disadvantages, the optimal structure of the communication mix and other theoreti...

Belgian coca-cola-related outbreak: intoxication, mass sociogenic illness, or both?

Science.gov (United States)

Gallay, A; Van Loock, F; Demarest, S; Van der Heyden, J; Jans, B; Van Oyen, H

2002-01-15

An epidemic of health complaints occurred in five Belgian schools in June 1999. A qualitative investigation described the scenario. The role of soft drinks was assessed by using a case-control study. Cases were students complaining of headache, dizziness, nausea, vomiting, abdominal pain, diarrhea, or trembling. Controls were students present at school on the day of the outbreak but not taken ill. An analysis was performed separately for school A, where the outbreak started, and was pooled for schools B-E. In school A, the attack rate (13.2%) was higher than in schools B-E (3.6%, relative risk = 3.6, 95% confidence interval (CI): 2.5, 5.3). Exclusive consumption of regular Coca-Cola (school A: odds ratio (OR) = 29.7, 95% CI: 1.32, 663.6; schools B-E: OR = 7.3, 95% CI: 2.9, 18.0) and low mental health score (school A: OR = 16.1, 95% CI: 1.3, 201.9; schools B-E: OR = 3.1, 95% CI: 1.5, 6.6) were independently associated with the illness. In schools B-E, consumption of Fanta, consumption of Coca-Cola light, and female gender were also associated with the illness. It seems reasonable to attribute the first cases of illness in school A to regular Coca-Cola consumption. However, mass sociogenic illness could explain the majority of the other cases.

Pengaruh Implementasi CSR Yang Dilakukan Oleh PT. Coca-cola Bottling Indonesia Terhadap Pengembangan Masyarakat Medan

OpenAIRE

Lubis, Zulfizar Syahputra

2013-01-01

Formulation of the problem in this research is: Is CSR Implementation conducted by PT. Coca-Cola Bottling Indonesia Significant Impact on Community Development. The purpose of this research is to study and analyze how CSR Implementation conducted by PT. Coca-Cola Bottling Indonesia Significant Impact on Community Development. This study is associative, ie research that connects two or more variables to see the effect of these variables. The data used in this study is primary data and secon...

Science organisations and Coca-Cola's 'war' with the public health community: insights from an internal industry document.

Science.gov (United States)

Barlow, Pepita; Serôdio, Paulo; Ruskin, Gary; McKee, Martin; Stuckler, David

2018-03-14

Critics have long accused food and beverage companies of trying to exonerate their products from blame for obesity by funding organisations that highlight alternative causes. Yet, conclusions about the intentions of food and beverage companies in funding scientific organisations have been prevented by limited access to industry's internal documents. Here we allow the words of Coca-Cola employees to speak about how the corporation intended to advance its interests by funding the Global Energy Balance Network (GEBN). The documents reveal that Coca-Cola funded and supported the GEBN because it would serve as a 'weapon' to 'change the conversation' about obesity amidst a 'growing war between the public health community and private industry'. Despite its close links to the Coca-Cola company, the GEBN was to be portrayed as an 'honest broker' in this 'war'. The GEBN's message was to be promoted via an extensive advocacy campaign linking researchers, policy-makers, health professionals, journalists and the general public. Ultimately, these activities were intended to advance Coca-Cola's corporate interests: as they note, their purpose was to 'promote practices that are effective in terms of both policy and profit'. Coca-Cola's proposal for establishing the GEBN corroborates concerns about food and beverage corporations' involvement in scientific organisations and their similarities with Big Tobacco. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

The Rhetoric of the iconic discourse within the Coca-Cola brand

Directory of Open Access Journals (Sweden)

Mărioara VLIONCU

2013-10-01

Full Text Available Cet article, tel que son nom de Rhétorique du discours iconique de la marque Coca-Cola l’annonce, a comme thème la structure de la rhétorique des publicités de la marque Coca-Cola. Ces dernières sont représentées, de manière conventionnelle, par deux annexes auxquelles se réfère cette analyse. Ce que ce débat, à caractère sémio-rhétorique, se propose en particulier, c’est de mettre en évidence les liens qui s’établissent entre l’énoncé iconique des réclames de la marque Coca-Cola et les éléments rhétoriques de celui-ci. Les deux composantes (iconique et rhétorique sont évaluées de la perspective d’un discours public, d’un message de nature promotionnelle qui caractérise le marché libre. Cette approche se propose de démontrer les particularités de la rhétorique iconique qui, par le phénomène de l’argumentation discursive, poursuit l’acceptation d’une idée en vertu de raisons pragmatiques ou d’intérêts actionnels. La présente analyse a comme but l’identification des composantes de l’iconicité rhétorique et de la spécificité de celle-ci. L’article trace en ce sens les contours d’une stratégie analytique peu commune ; son objectif consiste dans la présentation d’une liaison pouvant être faite entre l’image et les valeurs rhétoriquesde celle-ci. Le thème de l’analyse est basé sur une dimension théorique qui renvoie à la manière dont les publicités Coca-Cola donnent naissance à un discours qui peut être étudié à partir de catégories rhétoriques telles : ethos, mythos, pathos etc. La seconde partie de l’article représente une analyse de la narrativité iconique et met en évidence la caractéristique rhétorique des images de la marque soumise à l’étude. Cette recherche se veut une proposition d’ordre sémio-linguistique et rhétorique, une évaluation iconique des signes dans le cadre des publicités en général et des publicités de la marque Coca-Cola

Coca-Cola ja Pepsi - vennad, nii et veri lendab / Argo Luude, Ave Peetri ; interv. Urmas Vahe

Index Scriptorium Estoniae

Luude, Argo

2006-01-01

Endine PepsiCo Eesti divisjoni juht ning Suurbritannia Coca-Cola suurte kaubanduskettide turundusjuht ettevõtete vahelisest konkurentsist. Vt. samas: Mida on vaja teada Coca-Colast?; Mida on tarvis teada Pepsi-Colast?

Coca-Cola, caffeine, and mental deficiency: Harry Hollingworth and the Chattanooga trial of 1911.

Science.gov (United States)

Benjamin, L T; Rogers, A M; Rosenbaum, A

1991-01-01

Harry Hollingworth's 1911 investigation of the behavioral effects of caffeine is one of the earliest examples of psychological research contracted by a large corporation. The research was necessitated by a federal government suit against the Coca-Cola Company for marketing a beverage with a deleterious ingredient, namely, caffeine. Although Hollingworth's research played little role in the outcome of the Coca-Cola trials, it was important as a model of sophistication in experimental design. As such, it set a standard for psychopharmacological research. It also was particularly important in directing Hollingworth toward a life-long career in applied psychology.

Coca-Cola jõulukaravan tõi lastekodulastele palju rõõmu

Index Scriptorium Estoniae

2007-01-01

Vt. ka Linnaleht : Tartu 21. dets., lk. 13, Linnaleht : Pärnu 21. dets., lk. B5. Sel nädalal Eestis ringi sõitnud heategevuslik Coca-Cola jõulukaravan viis kingitusi 17 Tartu ja Tartumaa, Tallinna, Jõgevamaa ning Ida-Virumaa lastekodusse

The use of Coca-Cola in the management of bolus obstruction in benign oesophageal stricture.

Science.gov (United States)

Karanjia, N. D.; Rees, M.

1993-01-01

Oesophageal stricture is a complication of oesophageal reflux and may itself be complicated by bolus obstruction. We reviewed the records of patients presenting with dysphagia and who were found to have benign oesophageal strictures. We studied the outcome of bolus obstruction in 13 episodes affecting eight patients. In six episodes Coca-Cola was administered on the day before endoscopy, and in all these patients the bolus had cleared. In seven episodes nothing was administered before endoscopy, and in all seven a bolus was evident at endoscopy. In five of these seven the bolus was removed piecemeal and in each of these instances the endoscope had to be passed between two and five times. In the remaining two instances the procedure was abandoned and the patients returned to the ward for the administration of Coca-Cola. At subsequent endoscopy these patients were found to be clear of any bolus. These results suggest that the administration of Coca-Cola (or other aerated drinks) may clear a bolus in the acutely obstructed oesophagus. PMID:8476194

The brand images of Coca-Cola and Pepsi and buying motives of cola consumers: a consumer research study

OpenAIRE

Yılmaz, Emre

1997-01-01

Ankara : The Department of Management and Graduate School of Business Administration of Bilkent University, 1997. Thesis (Master's) -- Bilkent University, 1997. Includes bibliographical references leaves 54-55 Cola is one of the heavily consumed products all over the world by almost every individual. Today there are two main competitors in the world to convince consumers to consume their brand; Coca-Cola and Pepsi. Both companies give a big importance to understand their con...

Coca-Cola Valued Youth Program. What Works Clearinghouse Intervention Report

Science.gov (United States)

What Works Clearinghouse, 2009

2009-01-01

The Coca-Cola Valued Youth Program offers secondary school students who are considered at risk of dropping out the opportunity to serve as tutors in elementary schools. By having these at-risk students serve as tutors, the program aims to improve their basic academic skills and self-esteem, with the goal of keeping them enrolled in school. The…

Prenatal dietary load of Maillard reaction products combined with postnatal Coca-Cola drinking affects metabolic status of female Wistar rats.

Science.gov (United States)

Gurecká, Radana; Koborová, Ivana; Janšáková, Katarína; Tábi, Tamás; Szökő, Éva; Somoza, Veronika; Šebeková, Katarína; Celec, Peter

2015-04-01

To assess the impact of prenatal exposure to Maillard reaction products (MRPs) -rich diet and postnatal Coca-Cola consumption on metabolic status of female rats. Diet rich in MRPs and consumption of saccharose/fructose sweetened soft drinks is presumed to impose increased risk of development of cardiometabolic afflictions, such as obesity or insulin resistance. At the first day of pregnancy, 9 female Wistar rats were randomized into two groups, pair-fed either with standard rat chow (MRP-) or MRPs-rich diet (MRP+). Offspring from each group of mothers was divided into two groups and given either water (Cola-) or Coca-Cola (Cola+) for drinking ad libitum for 18 days. Oral glucose tolerance test was performed, and circulating markers of inflammation, oxidative stress, glucose and lipid metabolism were assessed. MRP+ groups had higher weight gain, significantly so in the MRP+/Cola- vs MRP-/Cola-. Both prenatal and postnatal intervention increased carboxymethyllysine levels and semicarbazide-sensitive amine oxidase activity, both significantly higher in MRP+/Cola + than in MRP-/Cola-. Total antioxidant capacity was lower in MRP+ groups, with significant decrease in MRP+/Cola + vs MRP-/Cola+. Rats drinking Coca-Cola had higher insulin, homeostatic model assessment of insulin resistance, heart rate, advanced oxidation of protein products, triacylglycerols, and oxidative stress markers measured as thiobarbituric acid reactive substances compared to rats drinking water, with no visible effect of MRPs-rich diet. Metabolic status of rats was affected both by prenatal and postnatal dietary intervention. Our results suggest that combined effect of prenatal MRPs load and postnatal Coca-Cola drinking may play a role in development of metabolic disorders in later life.

Effects of an acidic beverage (Coca-Cola) on absorption of ketoconazole.

Science.gov (United States)

Chin, T W; Loeb, M; Fong, I W

1995-08-01

Absorption of ketoconazole is impaired in patients with achlorhydria. The purpose of this study was to determine the effectiveness of a palatable acidic beverage (Coca-Cola Classic, pH 2.5) in improving the absorption of ketoconazole in the presence of drug-induced achlorhydria. A prospective, randomized, three-way crossover design with a 1-week wash-out period between each treatment was employed. Nine healthy nonsmoking, nonobese volunteers between 22 and 41 years old were studied. Each subject was randomized to receive three treatments: (A) ketoconazole 200-mg tablet with water (control), (B) omeprazole (60 mg) followed by ketoconazole (200 mg) taken with water, and (C) omeprazole (60 mg) followed by ketoconazole (200 mg) taken with 240 ml of Coca-Cola Classic. The pH values of gastric aspirates were checked after omeprazole was administered to confirm attainment of a pH of > 6. Multiple serum samples were obtained for measurements of ketoconazole concentrations by high-pressure liquid chromatography. The mean area under the ketoconazole concentration-time curve from zero to infinity for the control treatment (17.9 +/- 13.1 mg.h/liter) was significantly greater than that for treatment B (3.5 +/- 5.1 mg.h/liter; 16.6% +/- 15.0% of control). The mean peak concentration was highest for the control treatment (4.1 +/- 1.9 micrograms/ml), for which the mean peak concentration showed a significant increase over that for treatment B. The absorption of ketoconazole was reduced in the presence of omeprazole-induced achlorhydria. However, drug absorption was significantly increased, to approximately 65% of the mean for the control treatment, when the drug was taken with an acidic beverage, such as Coca-Cola.

Huge gastric diospyrobezoars successfully treated by oral intake and endoscopic injection of Coca-Cola.

Science.gov (United States)

Chung, Y W; Han, D S; Park, Y K; Son, B K; Paik, C H; Jeon, Y C; Sohn, J H

2006-07-01

A diospyrobezoar is a type of phytobezoar that is considered to be harder than any other types of phytobezoars. Here, we describe a new treatment modality, which effectively and easily disrupted huge gastric diospyrobezoars. A 41-year-old man with a history of diabetes mellitus was admitted with lower abdominal pain and vomiting. Upper gastrointestinal endoscopy revealed three huge, round diospyrobezoars in the stomach. He was made to drink two cans of Coca-Cola every 6 h. At endoscopy the next day, the bezoars were partially dissolved and turned to be softened. We performed direct endoscopic injection of Coca-Cola into each bezoar. At repeated endoscopy the next day, the bezoars were completely dissolved.

THE MEDDLING OF THE LANGUAGE FUNCTIONS WHIT THE LEXICAL FIELDS OF THE COCA-COLA BRAND SLOGANS

Directory of Open Access Journals (Sweden)

Mărioara VLIONCU

2013-10-01

Full Text Available Le but de cet etude a été celui de presenter quelques aspects qui visent la liaison qui peut se faire entre les fonctions de la langue telles comme ells sont théorisées par le linguiste Roman Kakobson et les champs lexicaux des slogans de la marquee « Coca-Cola » qui peut être circonscrite à une structure théorique qui appartient à l’acte communicationnel. Les champs lexicaux d’un objet notionnel, respectivement le boisson gazéifié « Coca-Cola », et une structure théorique spécifique à un acte communicationnel base sur le langage. Pour chaque des fonctions du language, telles comme elles ont été théorisées par le linguiste Roman Jakobson, ont été trouvées des correspondances des champs lexicaux, appartenant aux slogans de la marque « Coca-Cola » . Ces champs lexicaux ont été considérablement étendus par des exemples prépondérente de la sphère verbale.

Performance Analysis Comparison Of Coca Cola And Pepsi

OpenAIRE

The, Glenny Marselia; Saerang, David Paul Elia; Tumewu, Ferdinand

2014-01-01

All companies fight to get as many consumers as they can and it makes, product, price, place and promotion become important factors to make a company has a successful marketing campaign. The companies spend much money for create an attractive product at an affordable price, a place that can be reached, and the promotion that can be well-received by the public. So, regarding that fact, the researcher writes a study about the performance analysis comparison of Coca Cola and Pepsi in Manado b...

Selling Local Modernization through the Global Corporation: Coca-Cola Bottling in Colombia, 1927-1944

OpenAIRE

Ciafone, Amanda

2018-01-01

Abstract The Coca-Cola Company sold drink concentrates and licensed rights to its trade-marked brands to contracted bottlers who produced and sold bottled drinks in designated geographic areas around the world, including Colombia, beginning in 1927. The franchise system enabled international expansion without large corporate growth or direct local employment allowing the company to externalize liability and financial risk. The franchise system helped the company situate the production of Coca...

The effect of Coca-Cola and fruit juices on the surface hardness of glass-ionomers and 'compomers'.

Science.gov (United States)

Aliping-McKenzie, M; Linden, R W A; Nicholson, J W

2004-11-01

The interaction of tooth-coloured dental restorative materials (a conventional glass-ionomer, two resin-modified glass-ionomers and two compomers) with acidic beverages has been studied with the aim of investigating how long-term contact affects solution pH and specimen surface hardness. For each material (ChemFil Superior, ChemFlex, Vitremer Core Build-Up/Restorative, Fuji II LC, Dyract AP and F2000) disc-shaped specimens were prepared and stored in sets of six in the following storage media: 0.9% NaCl (control), Coca-Cola, apple juice and orange juice. After time intervals of 1 day, 1 week, 1 month, 3 months, 4 months, 6 months and 1 year, solution pH and Vickers Hardness Number were determined for each individual specimen. Differences were analysed by anova followed by Student-Newman-Keuls post hoc analysis. All materials were found to reduce the pH of the 0.9% NaCl, but to increase the pH of the acidic beverages. The conventional glass-ionomers dissolved completely in apple juice and orange juice, but survived in Coca-Cola, albeit with a significantly reduced hardness after 1 year. The other materials survived in apple juice and orange juice, but showed greater reductions in surface hardness in these beverages than in Coca-Cola. Fruit juices were thus shown to pose a greater erosive threat to tooth coloured materials than Coca-Cola, a finding which is similar to those concerning dentine and enamel towards these drinks.

The Comparative Analysis of Packaging Design Element to Purchasing Decision Between Coca Cola and Big Cola in Manado

OpenAIRE

Gessal, Putri

2013-01-01

Packaging can play a very interesting role in the success or failure of a product. Its success depends a lot on how it is designed by its creators. Packaging function to protect the contents of a product lies within the package design. It has the power to influence your choices, and with its carefully thought-out aesthetics can affect your emotions. This aim of the study comparative analysis of packaging design element to purchase decision between Coca Cola and Big Cola with packaging element...

Sangue e Coca-Cola: a carnavalização e a literatura pop de Roberto Drummond

Directory of Open Access Journals (Sweden)

Ernest Bowes

2015-08-01

Full Text Available Este estudo se propõe à reflexão sobre as obras de Roberto Drummond, mais especificamente Sangue de Coca-Cola – romance que integra o ciclo Coca-Cola do autor. A pesquisa se propõe a demonstrar que a arte pop não é estática e que se materializa através da interação com outras linguagens e com a cultura. Assim, o trânsito entre distintos campos discursivos como a Filosofia, Sociologia e a Teoria da Literatura apresentou-se, então, como a estratégia mais apropriada para discutir a questão.

Gastric phytobezoars may be treated by nasogastric Coca-Cola lavage.

Science.gov (United States)

Ladas, Spiros D; Triantafyllou, Konstantinos; Tzathas, Charalabos; Tassios, Pericles; Rokkas, Theodore; Raptis, Sotirios A

2002-07-01

Large gastric phytobezoars may occur in patients with gastric dysmotility disorders. Treatment options include dissolution with enzymes, endoscopic fragmentation with removal or aspiration, and surgery. We report our experience with nasogastric cola lavage therapy. Over an 8-year period, five consecutive patients were referred to our unit for endoscopic treatment of large gastric phytobezoars. They included one patient with lobectomy for lung cancer and four patients with diabetic gastroparesis. An initial attempt of endoscopic fragmentation and removal was unsuccessful. Patients were treated with 3 l of Coca-Cola nasogastric lavage over 12 h. Nasogastric lavage was very well tolerated by the patients. Complete phytobezoar dissolution was achieved in one session in all cases. There were no procedure-related complications. The dissolution of large gastric phytobezoars with cola nasogastric lavage is a safe, rapid and effective method. Patients may be treated in the medical ward, avoiding therapeutic endoscopy or surgery.

The Dimension Of The Socio-Cultural Brand Of Coca-Cola

Directory of Open Access Journals (Sweden)

Florentina Manuela Dumitrescu

2016-12-01

Full Text Available Today, advertising is undoubtedly one of the most fascinating social phenomena, a fundamental factor influencing individuals, attitudes or lifestyles. It is an important element of contemporary culture, deeply anchored in our cultural heritage. In this framework encompasses our article, aiming to demonstrate influential aspects of the Coca-Cola advertising slogan as an instrument of culture and ideology, in a few words, a merciless mirror of our society.

Supply Chain Maturity Assessment of Coca Cola Ghana Ltd

OpenAIRE

Tetteh, Quaye

2015-01-01

This study aims to assess the supply chain process management of Coca Cola Ghana Ltd; this research is of importance due to its potential to point out processes that can yield higher performance of the supply chain and those processes that can be enhanced for higher per-formance levels. The sample for this study was selected using purposive sampling; five supply chain man-agement practitioners in the company were used for the data extraction. Questionnaires were sent to these five respond...

Oesophageal and gastric potential difference and pH in healthy volunteers following intake of coca-cola, red wine, and alcohol.

Science.gov (United States)

Rubinstein, E; Hauge, C; Sommer, P; Mortensen, T

1993-01-01

Alcohol causes gastroesophageal reflux and mucosal damage in the oesophagus and the stomach. The transmucosal electrical potential difference gives information on gastric mucosal integrity and function, while the validity of oesophageal measurements have been discussed. Baseline oesophageal potential difference measurements were performed three times with an interval of at least one week. We found oesophageal potential difference measurements reliable with an acceptable reproducibility. Oesophageal and gastric potential difference and pH were measured by use of a new microelectrode principle in 10 healthy volunteers following intake of coca-cola, wine and alcohol. Oesophageal and gastric potential difference decreased after intake of 250 ml coca-cola, 250 ml 11 vol% red wine and 60 ml 43 vol% whisky. Gastric potential difference decreased after intake of 250 ml ethanol 11 vol% and 60 ml ethanol 43 vol%. Intake of red wine and whisky resulted in a significant greater gastric potential difference decrease compared to similar concentrations and volumes of ethanol. The time until the potential difference had regained baseline level was longer after intake of red wine compared to coca-cola, whisky and ethanol. Oesophageal pH decreased after intake of coca-cola and red wine, but was unchanged after whisky. Gastric pH was unchanged after intake of all the drinks. In conclusion, the gastric potential difference reduction was not correlated to alcohol concentration. Red wine seems to affect the gastric potential difference more than coca-cola, whisky and ethanol. The observed changes in oesophageal and gastric potential difference might be due to changes in Cl- secretion and/or due to a damaging effect of the additives of the beverages.

Projekt managementu a marketingu sportovní akce na příkladu Coca-cola školského poháru na léta 2009-2011

OpenAIRE

Jeřábek, Petr

2008-01-01

- Title: Project of management and marketing of event Coca-cola School Cup in time period 2009-2011 Work goal: Methods: Annotation: Results: Keywords: Analysis ofmarketing and management of event Coca-cola School Cup and advices of innovation for this event. Descriptive analysis, Interview with experts, SWOT analysis. The project Coca-Cola School Cup for the years 2009- 2011 involves innovation approaches in particular manager activities of this sport event. The innovation approaches result f...

Podnikatelské strategie pro čínský trh - příklad společnosti Coca-Cola, HBC

OpenAIRE

Kyselová, Karolina

2011-01-01

This thesis deals with the business strategy in the Chinese market, which is introduced a concrete example of the business strategy of Coca-Cola. According the breadth of the topic there is not included the overall business strategy of mentioned company, but corporate social responsibility, which is the third pillar of the strategy. The aim is to compare by values of social responsibility and setting the Coca-Cola's current situation on the Chinese market and local governments attitude to the...

Promotion demand forecast: A Case Study of Coca Cola Enterprise

OpenAIRE

Lai, Hoi-Yin Cecilia

2007-01-01

In this highly competitive business environment, forecasting becomes one of the hot topics. Every business organization uses forecasts for decision marking. Forecasting can help companies to determine the market strategy. It also helps in production planning and resources allocation. A good forecast can help the management team to make the best decision. Nowadays, it is important to develop a collaborative partnership within the supply chain. Coca Cola Enterprise (CCE) is working with its cus...

ZUNANJE OGLAŠEVANJ NA PRIMERU BLAGOVNE ZNAMKE COCA-COLA

OpenAIRE

Justinek, Vanesa

2016-01-01

V diplomskem seminarju z naslovom Zunanje oglaševanje na primeru blagovne znamke Coca Cola govorim predvsem o oglasih, ki so izven zaprtih prostorov. Zunanje oglaševanje je oblika tržnega komuniciranja ter plačana oblika oglaševanja, poteka preko sredstev javnega obveščanja. V to obliko oglaševanja sodijo: Veleplakati (jumbo plakati), mali panoji (city panoji), digitalni panoji, polepitve na prevoznih sredstvih, oglasni stebri, transparenti nad voziščem, obešanke, oglasni stolpi. V prvem t...

Valuing Brazilian Youth: IDRA's Coca Cola Valued Youth Program in Latin America

Science.gov (United States)

Montecel, Maria Robledo

2008-01-01

Intercultural Development Research Association (IDRA) is an independent, non-profit organization with a vision for schools that work for all children. It partnered with Coca-Cola in 1984 and began a dropout prevention program just as it was conducting the first comprehensive study of school dropouts in Texas. Its annual studies since then have…

[Influence of Coca-Cola on early erosion and surface microhardness of human enamel: an in situ study].

Science.gov (United States)

Yuan, M; Zhang, Q; Gao, X J

2016-06-01

Assessed the effect of single dose attack of Coca-Cola on early erosion and surface microhardness of permanent human enamel, in order to provide diet instructions on minimum amount and frequency of carbonated beverage consumption. Eighty enamel slabs were prepared out of 10 extracted human mandibular third molars, and distributed into 8 groups with randomized block design(n=10). Ten generally healthy volunteers with normal saliva secretion wore acrylic palatal appliances containing 2 enamel slabs, with formation of a salivary pellicle 2 h ahead. The volunteers were instructed to drink 100 ml fresh Coca-Cola within 20 s. And then the alterations of the enamel slabs were measured using a Vicker's microhardness tester at 1, 2, 4, 6, 8, 10, 20 and 30 min after the consumption of Coca-Cola. For each volunteer, the experiment was carried out in four days, 2 samples were examined each time. Data were analyzed using Kruskal-Wallis and Wilcoxon tests(α =0.05). Significant decreases in surface microhardness(SMH)were observed in each time point(PCoca-Cola could lead to significant decrease of enamel microhardness and initiate erosion of enamel surface. Enamel surface microhardness decreased to the lowest points at 2-8 min, and began to recover after 10 min. The enamel surface microhardness could not fully recovered to the baseline level in 30 min if no intervention was performed.

Developing Industry-Sponsored Entrepreneurship Education Programmes. The Experiences of the Coca-Cola National Enterprise Award.

Science.gov (United States)

Henry, Colette; Titterington, Albert; Wiseman, Kate

1998-01-01

A partnership among Dundalk Institute of Technology (Ireland), Coca Cola, and government encourages young entrepreneurs through formal education in business management, workshops, mentoring, and financial rewards provided by the corporation's National Enterprise Award. (SK)

Comunicació de crisi en conflictes laborals : la comunicació durant l’ERO de Coca-Cola Iberian Partners

OpenAIRE

Garcés González, Miriam

2016-01-01

Un conflicte laboral com un ERO pot derivar en una veritable crisi per a una empresa. En aquest context, la comunicació pren un paper rellevant en l'organització, emmarcada en la comunicació de crisi. Un cas recent és la crisi soferta per l'ERO de Coca-Cola Iberian Partners, embotelladora per a la marca Coca-Cola a territori espanyol. Aquesta investigació se centra en la comunicació que es va produir durant aquest conflicte laboral, a través d'una anàlisi de contingut de notícies sobre l'ERO ...

Klaaspudelist loobumine vähendab Coca-Cola brändi eeliseid / Eda-Liis Kann

Index Scriptorium Estoniae

Kann, Eda-Liis, 1979-

2005-01-01

BRAND sense uuringu kohaselt, milles uuriti pakendi mõju brändilojaalusele, eelistab enam kui 60% Ameerika ja Suurbritannia tarbijaist juua kokakoolat klaaspudelist. Majanduslikel põhjustel on Coca-Cola Company aga viimased kümme aastat tegelenud klaaspudelite poelettidelt ära korjamisega. Diagramm

Analisis Perbandingan Pendanaan Leasing Dan Hutang Jangka Panjang Dalam Pengadaan Aktiva Tetap (Studi Pada Koperasi Karyawan Coca-cola Jawa Timur)

OpenAIRE

Marchelia, Yusina Fitri

2014-01-01

This research aims to know the more efficient and profiting funding between leasing funding compared to long term debt in procurement of fixed assets on cooperative employees of Coca Cola East Java. The type of research used in this research is a descriptive research. While, the approach used in this research is financial quantitative approach.The cooperative employees of Coca Cola East Java have plans for procurement of fixed assets in form of vehicles worth Rp. 568.850.000 that will be fund...

Successful treatment with a combination of endoscopic injection and irrigation with coca cola for gastric bezoar-induced gastric outlet obstruction.

Science.gov (United States)

Lin, Chen-Sheng; Tung, Chun-Fang; Peng, Yen-Chun; Chow, Wei-Keung; Chang, Chi-Sen; Hu, Wei-Hsiung

2008-01-01

We report a case of gastric bezoar-induced gastric outlet obstruction that was successfully treated with a combination of endoscopic injection and irrigation with Coca Cola. A 73-year-old diabetic woman had a history of perforated peptic ulcer and had received pyloroplasty more than 20 years previously. She had been ingesting Pho Pu Zi (Cordia dichotoma Forst. f.) as an appetizer for 1 month. She presented with epigastric pain, nausea, and vomiting. Upper gastrointestinal endoscopy, performed at a local hospital, showed 2 gastric bezoars in the stomach, and 1 of them impacted at the pylorus. She was referred to our emergency department for removal of the gastric bezoars that were suspected to be causing gastric outlet obstruction. All attempts at endoscopic removal using a polypectomy snare, biopsy forceps and Dormia basket failed. We then injected Coca Cola directly into the bezoar mass, followed by irrigation with Coca Cola. Follow-up endoscopy was performed the next day, which revealed that the gastric bezoars had dissolved spontaneously.

Marit Kroon: just for fun pole mõtet Coca-Colas töötada / Marit Kroon ; intervjueerinud Taivo Paju

Index Scriptorium Estoniae

Kroon, Marit

2010-01-01

Coca-Cola Eesti esinduses kogu Baltikumi turunduse eest vastutav Marit Kroon vastab küsimustele, mis puudutavad Coca-Colasse tööle saamist, esimesi tööülesandeid, töötamist ülemustest eemal, enese motiveerimist, enesekehtestamist ning valmisolekut kodust eemal töötamiseks

Stilistiskie izteiksmes līdzekļi Coca-Cola reklāmas plakātos

OpenAIRE

Gudre, Anete

2017-01-01

Šajā darbā tika pētīti mākslinieciskie un fonētiskie stila izteiksmes līdzekļi un to lietojums Coca-Cola reklāmas plakātos. Kā arī tika analizēti Coca-Cola reklāmas plakātu vizuālie elementi. Tēma tika izvēlēta, lai redzētu atšķirību starp mākslinieciskās izteiksmes līdzekļiem un, lai redzētu, cik bieži tie tiek izmantoti izvēlētajos reklāmas plakātos. Darbā tika aplūkoti vispopulārākie mākslinieciskās izteiksmes līdzekļi – metafora, epitets, personifikācija un hiperbola. Multimediju analīze ...

Coca-Cola, cancers, and coronaries: personality and stress as mediating factors.

Science.gov (United States)

Grossarth-Maticek, R; Eysenck, H J

1991-06-01

A theory is presented relating the consumption of stimulant and depressant drugs to cancer and coronary heart disease, with stress/personality acting as an intermediary. The predictions from the theory that large-scale consumption of Coca-Cola would prevent cancer and promote coronary heart disease was tested and found to be supported by the results of a long-scale prospective study. Results replicate those from an earlier study using coffee as a stimulant drug.

Bezoar in a Pediatric Oncology Patient Treated with Coca-Cola.

Science.gov (United States)

Naramore, Sara; Virojanapa, Amy; Bell, Moshe; Jhaveri, Punit N

2015-01-01

A bezoar is a mass of indigestible material. Bezoars can present with a gradual onset of non-specific gastrointestinal symptoms including abdominal pain, nausea and vomiting. However, bezoars can result in more serious conditions such as intestinal bleeding or obstruction. Without quick recognition, particularly in susceptible individuals, the diagnosis and treatment can be delayed. Currently resolution is achieved with enzymatic dissolution, endoscopic fragmentation or surgery. We describe, to our knowledge, the first pediatric patient with lymphoma to have had a bezoar treated with Coca-Cola.

ANALISIS TOTAL PRODUCTIVE MAINTENANCE PADA LINE 8/CARBONATED SOFT DRINK PT COCA-COLA BOTTLING INDONESIA CENTRAL JAVA

Directory of Open Access Journals (Sweden)

Darminto Pujotomo

2012-02-01

Full Text Available PT. Coca-Cola Bottling Indonesia (CCBI Central Java merupakan salah satu perusahaan produsen minuman ringan yang terkemuka di Indonesia, dengan dua jenis kelompok produk yang dihasilkan yaitu minuman karbonasi/Carbonated Soft Drink (Coca-Cola, Sprite, dan Fanta dan non-karbonasi (Frestea dan Ades. Dalam usaha untuk mempertahankan mutu dan meningkatkan produktifitas, salah satu faktor yang harus diperhatikan adalah masalah perawatan fasilitas/mesin produksi.  Makalah ini membahas mengenai penyebab dan akibat yang ditimbulkan oleh breakdown mesin terjadi pada Line 8/Carbonated Soft Drink, khususnya pada conveyor, filler machine, dan bottle washer machine. Untuk mendapatkan mesin yang dapat terjaga keterandalannya dibutuhkan suatu konsep yang baik. Total Productive Maintenance (TPM merupakan sebuah konsep yang baik untuk merealisasikan hal tersebut. Konsep ini, selain melibatkan semua personil dalam perusahaan, juga bertujuan untuk merawat semua fasilitas produksi yang dimiliki perusahaan.Data yang digunakan merupakan data breakdown conveyor, filler machine, dan bottle washer machine dari ME Monthly Report PT.CCBI selama bulan Januari-Desember 2005 khususnya line 8. Selain itu makalah ini juga membahas performance maintenance PT. Coca-Cola Bottling Indonesia-Central Java, dengan memperhitungkan nilai Mean Time Beetwen Failure (MTBF, Mean Time To Repair (MTTR, serta Availability mesin, dengan menggunakan data record Line 8 selama bulan Mei 2006 sampai bulan Juli 2006. Sehingga nantinya akan diketahui informasi keadaan aktual dari perusahaan tentang sistem perawatannya, khususnya pada Line 8/Carbonated Soft Drink apakah baik atau buruk. Kata kunci : Total Production Maintenance, Conveyor, Filler Machine, Bottle Washer Machine, Performance Maintenance   PT. Coca-Cola Bottling Indonesia (CCBI-Central Java represent one of notable light beverage producer company in Indonesia, with two product group type yielded is carbonated beverage/Carbonated Soft

La contabilidad ambiental y el impacto financiero de los costos ambientales para el desarrollo sostenible de la empresa multinacional de la industria de bebidas Coca Cola Company en el Ecuador

OpenAIRE

Castro Saavedra, Diego Gabriel; Ehmig Dillon, Gunther Pablo

2014-01-01

The present study aims to analyse the environmental accounting and the financial impact of the environmental costs for sustainable development of a multinational corporation within the beverage company such as Coca Cola Company in Ecuador. Since 2010, Coca Cola Company in Ecuador performs business operations under the name of Arca Ecuador, which is a part of the Mexican group Arca Continental that manages Coca Cola Brand in Mexico, Argentina and Ecuador. Sustainable development is part of the...

Pengaruh Kesehatan Dan Keselamatan Kerja Terhadap Kinerja Karyawan Pada PT.Coca-Cola Amatil Indonesia (CCAI) Unit Medan Dengan Motivasi Sebagai Variabel Intervening

OpenAIRE

Harahap, Debbyanzah Fahmi

2016-01-01

The purpose of this study was to determine the effect of the Health and Safety of the employee's performance at Coca-Cola Amatil Indonesia (CCAI) at Medan. The analytical method used is descriptive analysis and path analysis. The study population consisted of 174 employees at Coca-Cola Amatil Indonesia (CCAI) at Medan. The sample in this study using simple random sampling, totaling 64 employees. collection of primary data using questionnaires and secondary data collection using case studie...

Successful Treatment with a Combination of Endoscopic Injection and Irrigation with Coca Cola for Gastric Bezoar-induced Gastric Outlet Obstruction

Directory of Open Access Journals (Sweden)

Chen-Sheng Lin

2008-01-01

Full Text Available We report a case of gastric bezoar-induced gastric outlet obstruction that was successfully treated with a combination of endoscopic injection and irrigation with Coca Cola. A 73-year-old diabetic woman had a history of perforated peptic ulcer and had received pyloroplasty more than 20 years previously. She had been ingesting Pho Pu Zi (Cordia dichotoma Forst. f. as an appetizer for 1 month. She presented with epigastric pain, nausea, and vomiting. Upper gastrointestinal endoscopy, performed at a local hospital, showed 2 gastric bezoars in the stomach, and 1 of them impacted at the pylorus. She was referred to our emergency department for removal of the gastric bezoars that were suspected to be causing gastric outlet obstruction. All attempts at endoscopic removal using a polypectomy snare, biopsy forceps and Dormia basket failed. We then injected Coca Cola directly into the bezoar mass, followed by irrigation with Coca Cola. Follow-up endoscopy was performed the next day, which revealed that the gastric bezoars had dissolved spontaneously.

Bezoar in a Pediatric Oncology Patient Treated with Coca-Cola

Directory of Open Access Journals (Sweden)

Sara Naramore

2015-07-01

Full Text Available A bezoar is a mass of indigestible material. Bezoars can present with a gradual onset of non-specific gastrointestinal symptoms including abdominal pain, nausea and vomiting. However, bezoars can result in more serious conditions such as intestinal bleeding or obstruction. Without quick recognition, particularly in susceptible individuals, the diagnosis and treatment can be delayed. Currently resolution is achieved with enzymatic dissolution, endoscopic fragmentation or surgery. We describe, to our knowledge, the first pediatric patient with lymphoma to have had a bezoar treated with Coca-Cola.

Komunikační strategie nové plastové láhve společnosti Coca-Cola.

OpenAIRE

Němcová, Klára

2009-01-01

The thesis relates to theorethical principles of marketing and commercial communications. The application part of the thesis relates to a concept of communication strategy of The Coca-Cola Company's new plastic bottle

Condoms and Coca-Cola.

Science.gov (United States)

Townsend, S

1992-01-01

Social marketing entails promoting the appropriate and quality product to be sold in the right places at the right price. Even though mass media advertisement of condoms is forbid in Zaire, condoms have been effectively promoted and sold in the country using alternate approaches. 8 million units of the condom, Prudence, were sold in 1990, and Prudence has become the generic name for condoms in the Zaire. Noting that Coca-Cola, beer, and cigarettes may be purchased virtually ubiquitously, commercial outlets and local traders were enlisted to sell condoms at reduced prices on the market. Reduced price sales are possible since donor and government agencies provide the condoms to wholesalers and merchants free of charge. The successful social marketing of condoms expands condom availability to a greater segment of a country's population while recovering some public sector costs and shifting health care away from the public sector. Condoms are especially promoted to high risk groups such as commercial sex workers and their clients in Zaire. Similar programs have been inspired in 10 African countries including Cameroon and Burundi, as well as in Brazil, Haiti, and India. Prevention programs in Latin America and Asia will benefit from these program experiences in Africa. In closing, the article notes the need for an adequate and predictable commodity supply in attaining effective social marketing. Marked program success may, however, lead to sustainability problems.

SUSTAINABLE DEVELOPMENT – AN IMPERATIVE OF INDUSTRIAL COMPANIES. CASE STUDY: COCA-COLA HBC ROMANIA

Directory of Open Access Journals (Sweden)

Catalin POPESCU

2015-06-01

Full Text Available The paper begins with a summary of the concept, emphasizing that sustainable development is a strongly supported policy around the world. The case study examines specific aspects of sustainable development in Coca-Cola HBC Romania. Finally it presents the main obstacles and opportunities identified for adoption by Romanian companies in their business of sustainable competitiveness strategies.

SUSTAINABLE DEVELOPMENT – AN IMPERATIVE OF INDUSTRIAL COMPANIES. CASE STUDY: COCA-COLA HBC ROMANIA

OpenAIRE

Catalin POPESCU; Mihaela OTELEA

2015-01-01

The paper begins with a summary of the concept, emphasizing that sustainable development is a strongly supported policy around the world. The case study examines specific aspects of sustainable development in Coca-Cola HBC Romania. Finally it presents the main obstacles and opportunities identified for adoption by Romanian companies in their business of sustainable competitiveness strategies.

A influência da marca Coca Cola na atratividade e manutenção dos funcionários em uma afiliada no Rio Grande Do Sul

Directory of Open Access Journals (Sweden)

Christine da Silva Schröeder

2014-05-01

Full Text Available O estudo analisou a influência da marca Coca-Cola na atratividade e manutenção de funcionários em uma empresa afiliada de uma franqueada da The Coca-Cola Company, denominada CVI Refrigerantes Ltda., identificando o nível de conhecimento prévio dos colaboradores da empresa sobre a mesma, verificando os atributos relacionados à marca na visão destes e diagnosticando fatores considerados decisivos no momento da escolha da empresa como empregadora. Foi realizada análise documental e de entrevistas semiestruturadas com funcionários. Constata-se que a imagem e o nome da marca Coca-Cola constituem, para os funcionários, fortes atrativos, além dos benefícios e oportunidades de crescimento oferecidos.

Respektování lidských práv a transnacionální korporace: Případová studie Coca-cola

OpenAIRE

Hyšková, Kateřina

2017-01-01

This bachelor thesis deals with the issue of violation of human rights by transnational corporations on a case of Coca-Cola. The theoretical part explains the international legal responsibility of individual subjects of the international environment and the issue of non-binding international legal standards for the issue of transnational corporations and human rights. In the empirical part, the thesis tries to answer the question of to what extent and which specific human rights Coca-Cola vio...

Oesophageal food impaction in achalasia treated with Coca-Cola and nifedipine.

Science.gov (United States)

Koumi, Andriani; Panos, Marios Zenon

2010-01-01

Achalasia is characterised by the loss of peristaltic movement in the distal oesophagus and failure of the lower oesophageal sphincter relaxation, which results in impaired oesophageal emptying. We report a case of a 92-year-old frail woman with a history of achalasia, who presented with acute oesophageal obstruction due to impaction of a large amount of food material. She was treated successfully with nifedipine, in combination with Coca-Cola (original product, not sugar free), so avoiding the risks associated with repeated endoscopic intubation and piecemeal removal of the oesophageal content.

A influência da marca Coca Cola na atratividade e manutenção dos funcionários em uma afiliada no Rio Grande Do Sul

Directory of Open Access Journals (Sweden)

Carla Cavalheiro Lima

2014-01-01

Full Text Available O estudo analisou a influência da marca Coca-Cola na atratividade e manutenção de funcionários em uma empresa afiliada de uma franqueada da The Coca-Cola Company, denominada CVI Refrigerantes Ltda., identificando o nível de conhecimento prévio dos colaboradores da empresa sobre a mesma, verificando os atributos relacionados à marca na visão destes e diagnosticando fatores considerados decisivos no momento da escolha da empresa como empregadora. Foi realizada análise documental e de entrevistas  semiestruturadas com funcionários. Constata-se que a imagem e o nome da marca Coca-Cola constituem, para os funcionários, fortes atrativos, além dos benefícios e oportunidades de crescimento oferecidos.

Gastric Outlet Obstruction--An Unexpected Complication during Coca-Cola Therapy for a Gastric Bezoar: A Case Report and Literature Review.

Science.gov (United States)

Lu, Lei; Zhang, Xiao-Feng

2016-01-01

Gastric bezoars are concretions of undigested material, and Coca-Cola therapy is an easy, efficacious and safe approach for bezoar treatment. Gastric outlet obstruction due to a migratory gastric bezoar during Coca-Cola therapy is an uncommon presentation and, to the best of our knowledge, no cases have been previously reported. We herein describe one such case with no known predisposing factors that recovered via the endoscopic technique. A thorough literature search was performed, which yielded eight relevant patients from seven publications, all of who developed gastrointestinal obstruction during dissolution treatment and recovered uneventfully after surgical intervention. In conclusion, this potential complication should be kept in mind in the event that alternative treatment is necessary.

Coca-Cola : stratégie de l’immanence et narrative

OpenAIRE

Alen, Fanny

2017-01-01

L’essentiel de ce mémoire consiste à se pencher sur les deux stratégies mises en place par la firme The Coca-Cola Company, au travers ses annonces télévisées. Le leader mondial des sodas est devenu une multinationale qui ne cesse d’éblouir ses consommateurs au travers ses spots publicitaires. Comment y parvient-il ? L’objectif de cette recherche a été de parvenir à découvrir la recette magique, non pas du célèbre Coke, mais du mélange entre narration et immanence. Tour à tour, ...

An internalization approach to joint ventures: the case of Coca-Cola in China

OpenAIRE

Mok, Vincent; Dai, Xiudian; Yeung, Godfrey

2002-01-01

In the presence of high transaction costs due to market imperfections, it is normally less expensive for multinational corporations (MNCs) to conduct their business activities in new markets through their internal corporate structures rather than by relying on the markets. Based on a case study of Coca-Cola's entry into the Chinese market, this paper tests the applicability of internalization theory to explaining the entry mode choices of MNCs in developing countries. Internalization theory r...

Impact of emotional stability and attitude on consumption decisions under risk: the Coca-Cola crisis in Belgium.

Science.gov (United States)

Verbeke, Wim; Van Kenhove, Patrick

2002-01-01

This article focuses on consumer reactions during and after the Coca-Cola crisis of June 1999 in Belgium. The research tests for associations between the personality trait "emotional stability," attitude toward the brand, and self-reported behavior. Cross-sectional data are collected from a sample of Coca-Cola drinkers between 19 and 22 years old. The data are analyzed through the specification and estimation of a structural equation model and ANOVA. A direct and positive effect of attitude toward the brand on the behavioral response is found. No direct effect of emotional stability on behavior is revealed. However, indirect effects of personality mediated by attitude are discovered. Further, emotional stability is found to correlate negatively with importance attached to information during the crisis. Fast and transparent communication with specific attention to lower emotional stability groups, as well as the inclusion of personality and attitude measurements in future health and food safety studies, are recommended.

Corporate Brand Value Shifting from Identity to Innovation Capability: from Coca-Cola to Apple

OpenAIRE

Ray R. Gehani

2016-01-01

Corporate brand value, a key corporate asset, has traditionally relied on stakeholder interactions, heritage, and corporate identity. In dynamic fast clock-speed industries (information technology and consumer electronics), we note that brand values change dramatically within a few years based on their innovativeness. Using grounded theory approach and multi-case study method we examine how Apple, Samsung, Toyota, and Coca-Cola sustained their most valuable global brands while Kodak and Gener...

An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc.

OpenAIRE

Tirtha Pratim Dhar; Jean-Paul Chavas; Ronald W. Cotterill; Brian W. Gould

2002-01-01

Market structure and strategic pricing for leading brands sold by Coca Cola and Pepsi Inc. are investigated in the context of a flexible demand specification and structural price equations. This approach is more general than prior studies that rely upon linear approximations and interactions of an inherently nonlinear problem. We test for Bertrand equilibrium, Stackelberg equilibrium, collusion, and a general conjectural variation (CV) specification. This nonlinear Full Information Maximum Li...

Institutional Advertising in the Context of Social Representation Theory: The Case of Coca Cola

OpenAIRE

MURAT ÇOLPA, Zeynep

2018-01-01

Social representation emergesto provide needs of individuals understanding world. Production of socialrepresentations only can be provided by individuals and groups interact eachother that is generally used in the field of communication. In this respect,this study attempts to analyze the instituional advertising in the context ofsocial representation theory. In this study institutionaladvertising of Coca Cola which is a well-known beverage company is inspectedand evaluated. Three sample of Co...

La m??sica en la narrativa publicitaria audiovisual. El caso de Coca-Cola

OpenAIRE

S??nchez Porras, Mar??a Jos??

2015-01-01

En esta investigaci??n se ha realizado un estudio profundo de la m??sica en la publicidad audiovisual y su relaci??n con otros aspectos sonoros y visuales de la publicidad. Para llevarlo a cabo se ha seleccionado una marca concreta, Coca-Cola, debido a su globalizaci??n y reconocimiento. Se ha abordado una nueva perspectiva de an??lisis musical en la publicidad audiovisual, abordando los diferentes elementos de la estructura musical a trav??s de la proyecci??n de los anuncios. Se ha rea...

An Economic Analysis of Brand-Level Strategic Pricing Between Coca-Cola Company and Pepsi

OpenAIRE

Dhar, Tirtha; Chavas, Jean- Paul; Cotterill, Ronald W.; Gould, Brian W.

2005-01-01

We investigate market structure and strategic pricing for leading brands sold by Coca-Cola Company and PepsiCo. in the context of a flexible demand specification (i.e., nonlinear AIDS) and structural price equations. Our flexible and generalized approach does not rely upon the often used ad hoc linear approximations to demand and profit-maximizing first-order conditions, andthe assumption of Nash-Bertrand competition. We estimate a conjectural variation model and test for different brand-leve...

Unique proline-benzoquinone pigment from the colored nectar of "bird's Coca cola tree" functions in bird attractions.

Science.gov (United States)

Luo, Shi-Hong; Liu, Yan; Hua, Juan; Niu, Xue-Mei; Jing, Shu-Xi; Zhao, Xu; Schneider, Bernd; Gershenzon, Jonathan; Li, Sheng-Hong

2012-08-17

The major pigment responsible for the dark brown nectar of the "bird's Coca cola tree", Leucosceptrum canum (Labiatae), was isolated and identified as a unique symmetric proline-quinone conjugate, 2,5-di-(N-(-)-prolyl)-para-benzoquinone (DPBQ). Behavioral experiments with both isolated and synthetic authentic samples indicated that DPBQ functions mainly as a color attractant to bird pollinators.

Persimmon bezoar successfully treated by oral intake of Coca-Cola: a case report.

Science.gov (United States)

Hayashi, Kazuki; Ohara, Hirotaka; Naitoh, Itaru; Okumura, Fumihiro; Andoh, Tomoaki; Itoh, Takafumi; Nakazawa, Takahiro; Joh, Takashi

2008-12-11

An 82-year-old male presented with a chief complaint of upper abdominal pain. Subsequently, a bezoar and a gastric ulcer were detected by upper gastrointestinal endoscopy. The bezoar was dark green in color and extremely hard, having a major axis of 7 cm. After hospitalization, 500-1000 ml/day of Coca-Cola was orally administered continuously for 3 weeks. Thereafter, the bezoar decreased in size to a major axis of 4 cm and showed a softening trend. Therefore, lithotripsy was thereafter carried out under endoscopy using forceps.

Treatment of gastric phytobezoars with Coca-Cola® given via oral route: a case report

Directory of Open Access Journals (Sweden)

Ertuğrul G

2012-02-01

Full Text Available Gökhan Ertuğrul1, Murat Coşkun1, Mahsuni Sevinç1, Fisun Ertuğrul2, Toygar Toydemir31Department of General Surgery, Düzce Atatürk State Hospital, Muncurlu, Düzce, Turkey; 2Department of Anaesthesiology and Reanimation, Düzce Atatürk State Hospital, Muncurlu, Düzce, Turkey; 3Department of General Surgery, İstanbul Surgery Hospital, Nisantasi, İstanbul, TurkeyBackground: A 43-year-old female patient presented with a chief complaint of upper abdominal pain. As her complaints had lasted for 1 month, an upper gastrointestinal system endoscopy was performed and discovered a bezoar in the stomach.Case presentation: The bezoar was quite hard and light green-yellow in color. Pathological examination revealed phytobezoar. The patient was hospitalized and given oral Coca-Cola® Zero for seven days at a dose of 500 mL three times daily.Conclusion: The upper gastrointestinal system endoscopy performed at the end of 7 days showed that the phytobezoar had softened and become smaller. The phytobezoar was broken into pieces with biopsy forceps and washing was applied, so the phytobezoar pieces could pass through the pylorus. The patient was discharged after the procedure without problem.Keywords: gastric phytobezoar, Coca-Cola, upper gastrointestinal system endoscopy

Measuring the Effectiveness of Sales Promotion Activities on Brand Loyalty: A Study on COCA COLA

Directory of Open Access Journals (Sweden)

Uma Shankar Singh

2017-03-01

Full Text Available The study is descriptive in nature measuring the effect and relationship in between sales promotion activities and brand loyalty. The study is done on COCA COLA brand in the open market. The research problem observed here as to measure the efficiency of sales promotion and brand loyalty to get the real effectiveness on sales promotion activities. The research objectives formulated are to know the importance of component of sales promotion activities, to know the effect of advertising on sales promotion activities, to realize the importance of brand loyalty on sales promotion activities. A quantitative method was used to accomplish the purpose of the study. A survey instrument developed taking items to measure all variables with five points likert scale. A sample size of 159 (from 210 incorporated in the study having the reliability of 0.851(more than 0.7. The data analyzed using SPSS for descriptive statistics and regression to measure the effect of independent variable on dependent variable. It is recommend that COCA COLA should improve more on its different activities and produce different product and with tasty fast food or build up different production of equipment to expand its business in the whole world’s market .

The influence of "Coca-Cola" company over the quality of the environment of Zemun

OpenAIRE

Topalović Sanja

2012-01-01

Food industry can be a significant source of environmental pollution, which depends on the type of food industry. In the industrial area “Gornji Zemun” there are at least ten larger factories. Among these Coca-Cola HBC Serbia, as a representative of the industry of non-alcoholic beverages, is the most active and has the biggest influence on the environment. The success in business is based on the sustainable development and the lesser influence over the environment, which will be proven...

Process evaluation of knowledge transfer across industries: Leveraging Coca-Cola's supply chain expertise for medicine availability in Tanzania.

Science.gov (United States)

Linnander, Erika; Yuan, Christina T; Ahmed, Shirin; Cherlin, Emily; Talbert-Slagle, Kristina; Curry, Leslie A

2017-01-01

Persistent gaps in the availability of essential medicines have slowed the achievement of global health targets. Despite the supply chain knowledge and expertise that ministries of health might glean from other industries, limited empirical research has examined the process of knowledge transfer from other industries into global public health. We examined a partnership designed to improve the availability of medical supplies in Tanzania by transferring knowledge from The Coca-Cola system to Tanzania's Medical Stores Department (MSD). We conducted a process evaluation including in-depth interviews with 70 participants between July 2011 and May 2014, corresponding to each phase of the partnership, with focus on challenges and strategies to address them, as well as benefits perceived by partners. Partners faced challenges in (1) identifying relevant knowledge to transfer, (2) translating operational solutions from Coca-Cola to MSD, and (3) maintaining momentum between project phases. Strategies to respond to these challenges emerged through real-time problem solving and included (1) leveraging the receptivity of MSD leadership, (2) engaging a boundary spanner to identify knowledge to transfer, (3) promoting local recognition of commonalities across industries, (4) engaging external technical experts to manage translation activities, (5) developing tools with visible benefits for MSD, (6) investing in local relationships, and (7) providing time and space for the partnership model to evolve. Benefits of the partnership perceived by MSD staff included enhanced collaboration and communication, more proactive orientations in managing operations, and greater attention to performance management. Benefits perceived by Coca-Cola staff included strengthened knowledge transfer capability and enhanced job satisfaction. Linking theoretical constructs with practical experiences from the field, we highlight the challenges, emergent strategies, and perceived benefits of a partnership

Process evaluation of knowledge transfer across industries: Leveraging Coca-Cola's supply chain expertise for medicine availability in Tanzania.

Directory of Open Access Journals (Sweden)

Erika Linnander

Full Text Available Persistent gaps in the availability of essential medicines have slowed the achievement of global health targets. Despite the supply chain knowledge and expertise that ministries of health might glean from other industries, limited empirical research has examined the process of knowledge transfer from other industries into global public health. We examined a partnership designed to improve the availability of medical supplies in Tanzania by transferring knowledge from The Coca-Cola system to Tanzania's Medical Stores Department (MSD. We conducted a process evaluation including in-depth interviews with 70 participants between July 2011 and May 2014, corresponding to each phase of the partnership, with focus on challenges and strategies to address them, as well as benefits perceived by partners. Partners faced challenges in (1 identifying relevant knowledge to transfer, (2 translating operational solutions from Coca-Cola to MSD, and (3 maintaining momentum between project phases. Strategies to respond to these challenges emerged through real-time problem solving and included (1 leveraging the receptivity of MSD leadership, (2 engaging a boundary spanner to identify knowledge to transfer, (3 promoting local recognition of commonalities across industries, (4 engaging external technical experts to manage translation activities, (5 developing tools with visible benefits for MSD, (6 investing in local relationships, and (7 providing time and space for the partnership model to evolve. Benefits of the partnership perceived by MSD staff included enhanced collaboration and communication, more proactive orientations in managing operations, and greater attention to performance management. Benefits perceived by Coca-Cola staff included strengthened knowledge transfer capability and enhanced job satisfaction. Linking theoretical constructs with practical experiences from the field, we highlight the challenges, emergent strategies, and perceived benefits of a

The influence of "Coca-Cola" company over the quality of the environment of Zemun

Directory of Open Access Journals (Sweden)

Topalović Sanja

2012-01-01

Full Text Available Food industry can be a significant source of environmental pollution, which depends on the type of food industry. In the industrial area “Gornji Zemun” there are at least ten larger factories. Among these Coca-Cola HBC Serbia, as a representative of the industry of non-alcoholic beverages, is the most active and has the biggest influence on the environment. The success in business is based on the sustainable development and the lesser influence over the environment, which will be proven by this article.

Measuring the Effectiveness of Sales Promotion Activities on Brand Loyalty: A Study on COCA COLA

OpenAIRE

Uma Shankar Singh; Osman Sahin

2017-01-01

The study is descriptive in nature measuring the effect and relationship in between sales promotion activities and brand loyalty. The study is done on COCA COLA brand in the open market. The research problem observed here as to measure the efficiency of sales promotion and brand loyalty to get the real effectiveness on sales promotion activities. The research objectives formulated are to know the importance of component of sales promotion activities, to know the effect of advertising on sales...

Fluorescent carbon nanodots facilely extracted from Coca Cola for temperature sensing

Science.gov (United States)

Li, Feiming; Chen, Qiaoling; Cai, Zhixiong; Lin, Fangyuan; Xu, Wei; Wang, Yiru; Chen, Xi

2017-12-01

A novel method for the fabrication of carbon nanodots (CDs) is introduced: extracting CDs from the well-known soft drink Coca Cola via dialysis. The obtained CDs are of good monodispersity with a narrow size distribution (average diameter of 3.0 nm), good biocompatibility, high solubility (about 180 mg ml-1) and stable fluorescence even at a high salt concentration. Furthermore, they are sensitive to the temperature change with a linear relationship between the fluorescence intensity and temperature from 5 °C-95 °C. The CDs have been applied in high stable temperature sensing. This protocol is quite simple, green, cost-effective and technologically simple, which might be used for a range of applications including sensing, catalysts, drug and gene delivery, and so on.

The effect of cola consumption on oral mucosa in rats.

Science.gov (United States)

Kapicloğlu, S; Baki, A H; Tekelioğlu, Y; Araz, K

2000-01-01

Drinks that contain phosphoric acid have been shown to have erosive effects and cola drinks are strongly acidic (pH 2.5). Gingivitis may be caused by dietary acids. Therefore, this study analyses the interaction of Coca Cola consumption and oral mucosal damage. Thirty rats were divided into three groups of 10. The animals received saline (pH 7.0) or HCl acid buffered to pH 2.6 or Coca Cola (pH 2.6) per os with 24-h free access to these solutions. A biopsy was taken from the front of the gingiva and the tongue. Histopathological analysis showed no specific lesion and there were no differences among saline, Coca Cola and HCl groups. Flow cytometric analysis was used to assess proliferative activity. In the HCl acid and Coca Cola groups, cell cycle analysis showed that the effects of Coca Cola and HCl acid in inducing oral mucosal damage are similar. In both Coca Cola [G0/G1, 70.38+/-7.9; S, 28.06+/-10.13; G2/M, 1.62+/-2.80; proliferative index (PI), 28.68+/-7.981 and HCI (G0/G1, 67.7+/-18.9; S, 27.8+/-17.5; G2/M, 4.4+/-3.8; PI, 30.9+/-20.98), the rat cell population G0/G1 and G2/M phases were found to be low (p Coca Cola and HCl acid have similar proliferative and regenerative effects on oral mucosa, and it is possible that their regenerative effects are caused as a result of an irritant effect.

Activating Processes in the Brand Communication of Valuable Brands on the example of Coca-Cola.

OpenAIRE

Pöhler, Marie-Luise

2017-01-01

Everyone in the world, from the streets of Paris to the villages in Africa, knows the logo with the white letters that are written on a bright red background. Coca-Cola was introduced in 1886. In that year, only nine glasses of the soda drink were sold per day. So how did the little company from Atlanta become the world’s most valuable and popular soft drink? One of the company’s secrets is its emotional and memorable advertising strategies. Therefore, this thesis explains and analyzes ho...

Relationship of Coca-Cola Brazil and the communities participant of the social projects: (im) possibilities

OpenAIRE

Lima, Vanessa Sobreira Casali

2014-01-01

Five years ago, Coca-Cola Brasil launched a program named “Coletivo Project”, with the purpose to enjoy an opportunity of increase on the potential consumption power of the low-income pyramid population that lived on the “favelas”. At the same time, it had the objective to offer to them a social and financial impact, which is a trust on the future, the first job for the young adults’ participant of this program and an increase on their family source of revenues, through salaries. This was...

Enamel softening with Coca-Cola and rehardening with milk or saliva.

Science.gov (United States)

Gedalia, I; Dakuar, A; Shapira, L; Lewinstein, I; Goultschin, J; Rahamim, E

1991-06-01

Rehardening effects by cow's milk and by secreted saliva were investigated, in situ, following softening of human enamel with an acidic beverage (Coca-Cola). Volunteers wearing orthodontic removable appliances participated in the study. The intra-oral test was chosen for measuring microhardness of enamel slabs inserted into the dental appliance. The softening and the rehardening degrees were defined as the alterations between initial- and experimental-microhardness value at the enamel surface. In addition, SEM photos were prepared from the initial and experimental stages. Exposure of enamel slabs to the acidic beverage during 1 hour had a softening effect as expressed by the hardness decrease and visualized by the SEM photo. Rehardening effects following milk or saliva exposures respectively were evident, presumably due to deposited organic and mineral material on the enamel surface.

Corporate Brand Value Shifting from Identity to Innovation Capability: from Coca-Cola to Apple

Directory of Open Access Journals (Sweden)

Ray R. Gehani

2016-10-01

Full Text Available Corporate brand value, a key corporate asset, has traditionally relied on stakeholder interactions, heritage, and corporate identity. In dynamic fast clock-speed industries (information technology and consumer electronics, we note that brand values change dramatically within a few years based on their innovativeness. Using grounded theory approach and multi-case study method we examine how Apple, Samsung, Toyota, and Coca-Cola sustained their most valuable global brands while Kodak and General Motors eroded the same. Certain key dynamic innovative capabilities are identified as best practices. We conclude with implications for managers and future researchers, along with some limitations.

A publicidade da Coca-Cola “Happiness Factory” e o imaginário do sistema produtivo na sociedade de consumo

Directory of Open Access Journals (Sweden)

João Carrascoza

2008-09-01

Full Text Available O artigo propõe a reflexão sobre o universo simbólico da marca Coca-Cola com base no comercial “Happiness Factory” (“Fábrica de Felicidade”, 2006, em que a esfera produtiva da corporação é recuperada como espetáculo, como apoteose, para servir ao imaginário do consumo. Trata-se de estudo preliminar sobre os processos simbólicos de reconstrução, de esvaziamento, de harmonização das tensões e dialéticas que envolvem o mundo do trabalho, para servir à publicidade da marca – esta entendida como ente social, mediador da negociação simbólica entre anunciantes e consumidores. A metodologia de análise é baseada no quadro teórico da análise do discurso de linha francesa e de conceitos- chave da obra de Mikhail Bakhtin, entre outros autores. Palavras-chave: Publicidade; consumo simbólico; trabalho.ABSTRACT This article presents a reflection on the symbolic universe of the Coca-Cola brand based on the comercial “Happiness Factory” (2006, in which the productive sphere of the corporation is transformed and presented as a spectacle, as an apotheosis in order to meet the purposes of consumption imaginary. This is a preliminary study on the symbolic processes of reconstruction, of emptying and of the harmonization of tensions and dialectics which involve the world of labour in order to meet the requirements of the publicity of the Coca-Cola brand – which is understood as a social being, mediator of the symbolic negotiation between advertisers and consumers. Our methodology of analysis is based on the theoretical framework of the French line of discourse analysis and key concepts of Mikhail Bakhtin, among other authors. Keywords: Advertising; symbolic consumption; brands.

Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen Terhadap Merek Coca-cola (Studi pada Restoran Sop Saudara Medan)

OpenAIRE

Puspasari, Indriyani

2015-01-01

This study aims to determine the factors that influence consumer loyalty to the brand coca - cola at Soup Brothers Restaurant Medan . Where consumer loyalty is a manifestation and continuation of customer satisfaction in using the facilities and services provided by the company . Loyalty is bbukti consumers who always want to be the consumer , who has the strength and positive attitude over the company . While the brand is a name , term , symbol , or design , or a combination of these things ...

Ocular injuries from exploding glass-bottled Coca-Cola® drinks in Port Harcourt, Nigeria.

Science.gov (United States)

Pedro-Egbe, Chinyere Nnenne; Ejimadu, Chibuike Sydney; Nwachukwu, Henrietta

2011-01-01

Eye injuries and subsequent loss of vision from the glass and caps of exploding pressurized bottled drinks have been well reported, and as a result most developed countries now use mainly plastic bottles. In Nigeria, however, most drinks are still sold in glass bottles and ocular injuries from this source are therefore not uncommon. To retrospectively analyze ocular injuries resulting from exploding glass-bottled Coca-Cola® and propose ways of eliminating such injuries in future. Eye Clinic, University of Port Harcourt Teaching Hospital, Port Harcourt, Nigeria. The medical records of all cases of ocular injury that presented at the Eye Clinic of the University of Port Harcourt Teaching Hospital over a 5-year period (January 2006 to December 2010) were retrieved and relevant data including age, sex, occupation, events surrounding bottle explosion, and type of ocular injury sustained were extracted. A total of 426 cases of ocular injuries was seen during the period under review. There were 335 (78.6%) males and 91 (21.4%) females. Six patients had ocular injury from exploding glass-bottled Coca-Cola®, giving an incidence of 1.4%. The presenting visual acuities (VA) were light perception (2 cases), counting fingers (2 cases), and 1 VA of 6/24 and 1 VA of 6/12. There were 4 (66.7%) cases of corneoscleral laceration with uveal prolapse and 1 case of total hyphema. Because pressurized glass-bottles can explode with normal handling, legislation to ban the use of glass containers for bottling carbonated drinks will go a long way to reducing ocular morbidity from this source. Plastic bottles should be introduced as an alternative.

Analisis Brand Association CocaCola dalam Pembentukan Brand Image Konsumen (Studi Kasus Pada Mahasiswa Universitas Sumatera Utara)

OpenAIRE

Silitonga, Lewildy V

2012-01-01

Image of a product can not be separated from the view or perception given by the consumers (respondents), whether or not a product consumers who rate it as users and customers concerned. The aim of the research was to know and analyze the brand association that forms CocaCola brand image in the minds of consumers in the North Sumatra University students. This research was descriptive.. It used descriptive analytic method, statistical method, that is, the validity and reliability test with ...

Obstructive Bezoars of the Small Bowel Treated with Coca-Cola Zero through a Long Intestinal Tube and Endoscopic Manipulation.

Science.gov (United States)

Endo, Kei; Kakisaka, Keisuke; Suzuki, Yuji; Matsumoto, Takayuki; Takikawa, Yasuhiro

2017-11-15

An 82-year-old Japanese man visited our hospital with abdominal fullness accompanied by lower abdominal pain. He presented with small bowel obstruction due to multiple diospyrobezoars. The bezoars were successfully removed without any surgical intervention by the administration of Coca-Cola Zero through a long intestinal tube and subsequent endoscopic manipulation. Such a combination may be the treatment of choice for small bowel obstruction due to bezoars.

Ocular injuries from exploding glass-bottled Coca-Cola® drinks in Port Harcourt, Nigeria

Directory of Open Access Journals (Sweden)

Pedro-Egbe CN

2011-05-01

Full Text Available Chinyere Nnenne Pedro-Egbe, Chibuike Sydney Ejimadu, Henrietta NwachukwuDepartment of Ophthalmology, University of Port Harcourt Teaching Hospital, Port Harcourt, NigeriaBackground: Eye injuries and subsequent loss of vision from the glass and caps of exploding pressurized bottled drinks have been well reported, and as a result most developed countries now use mainly plastic bottles. In Nigeria, however, most drinks are still sold in glass bottles and ocular injuries from this source are therefore not uncommon.Aim: To retrospectively analyze ocular injuries resulting from exploding glass-bottled Coca-Cola® and propose ways of eliminating such injuries in future.Setting: Eye Clinic, University of Port Harcourt Teaching Hospital, Port Harcourt, Nigeria.Materials and methods: The medical records of all cases of ocular injury that presented at the Eye Clinic of the University of Port Harcourt Teaching Hospital over a 5-year period (January 2006 to December 2010 were retrieved and relevant data including age, sex, occupation, events surrounding bottle explosion, and type of ocular injury sustained were extracted.Results: A total of 426 cases of ocular injuries was seen during the period under review. There were 335 (78.6% males and 91 (21.4% females. Six patients had ocular injury from exploding glass-bottled Coca-Cola®, giving an incidence of 1.4%. The presenting visual acuities (VA were light perception (2 cases, counting fingers (2 cases, and 1 VA of 6/24 and 1 VA of 6/12. There were 4 (66.7% cases of corneoscleral laceration with uveal prolapse and 1 case of total hyphema.Conclusion: Because pressurized glass-bottles can explode with normal handling, legislation to ban the use of glass containers for bottling carbonated drinks will go a long way to reducing ocular morbidity from this source. Plastic bottles should be introduced as an alternative.Keywords: ocular injuries, exploding glass-bottled drink

PERANCANGAN MEJA ADJUSTABLE DENGAN MEMPERHATIKAN POSTUR KERJA PEKERJA MANUAL MATERIAL HANDLING (Studi Kasus di PT. Coca – Cola Bottling Indonesia

Directory of Open Access Journals (Sweden)

Singgih Saptadi

2012-02-01

Full Text Available PT Coca Cola Bottling Indonesia adalah salah satu perusahaan yang bergerak dalam bidang minuman ringan baik berupa carbonated soft drink (coca-cola, fanta, sprite maupun non-carbonated soft drink (frestea, ades. Penanganan material pada pabrik ini masih dilakukan secara manual (Manual Material Handling/MMH. Pekerjaan ini dimulai dengan pengangkatan kontainer dari atas conveyor kemudian dipindahkan dan disusun di atas pallet (proses palletizing.Rapid Entire Body Assessment (REBA adalah salah satu metode yang digunakan untuk menilai postur kerjakaitanya dengan cedera otot akibat bekerja. Pada metode ini juga dipengaruhi oleh faktor coupling, beban eksternal serta aktivitas pekerja yang dialami oleh subjek pengamatan. Implementasi REBA dilakukan pada postur penanganan material khususnya pada pengangkatan krat dan penyusunan krat. Dari hasil penilaian menunjukkan action level didominasi pada level 3 dan level 4, untuk itu perlu dilakukan tindakan perbaikan segera/saat itu juga. Dalam melakukan rekomendasi perbaikan postur penulis melakukan perancangan fasilitas yang disesuaikan dengan data antropometri dan didasarkan pada jenis aktifitasnya serta memberikan usulan fasilitas berupa meja adjustable. Penulis memvisualisasikan hasil rancangan melalui sofware 3DS max, dimana sofware ini juga digunakan sebagai analisis postur pada fasilitas kerja usulan. Kata kunci : Manual Material Handling, REBA, perancangan fasilitas kerja, meja adjustable, 3DS max                Coca Cola Bottling Indonesia is one of the company which move on soft drink areas like carbonated soft drinks (coca-cola, fanta, sprite or non-carbonated soft drinks (frestea,ades. Material handling in this factory is still done manually. This work is started by lifting the container from conveyor  then move it and arrange it above the pallet ( proses palletizing.              Rapid Entire Body Assesment ( REBA is one of the method by which is used to score working

Effect of calcium lactate in erosion and S. mutans in rats when added to Coca-Cola.

Science.gov (United States)

Beiraghi, S; Atkins, S; Rosen, S; Wilson, S; Odom, J; Beck, M

1989-12-01

Thirty-six Sprague Dawley rats, 22 days of age, were divided randomly into three groups of 12 each and housed in a programmable feeder. The three experimental groups received either Coca-Cola (CC), Coca-Cola with calcium lactate (CC-CaL), or distilled water. The programmable feeder was set to deliver 17 equal volumes of fluid per day with each feeding period lasting between 80-90 min. All groups were given Diet MIT 305 in one premeasured amount per 24 hr period (ad libitum). The pH of the CC with calcium lactate was adjusted to match the CC without calcium lactate by the addition of citric and phosphoric acids. The test period lasted five weeks. Each week, the food and fluid consumed and the weight gain were measured. Erosion of the teeth was scored by the method of Restarski et al. (1945). ANOVA indicated that there was a significant difference in the amount of erosion among groups. A Newman-Keuls analysis showed that the mean erosion score of the CC group was significantly greater (P less than 0.05) than that of the CC-CaL and distilled water groups (54.2 +/- 0.12; 0.0275 +/- 0.0123; 0.132 +/- 0.070, respectively). There was no significant difference in erosion between the CC-CaL and distilled water groups. There was no difference in the amount of food and fluid consumed among the group of rats. In conclusion, calcium lactate added to CC resulted in significantly reduced tooth erosion in rats.

Marketingové strategie značek Coca-Cola, Pepsi a Kofola na českém trhu

OpenAIRE

Tvrdý, Aleš

2014-01-01

This diploma thesis in the first chapter characterises the concepts of brand and marketing strategy including their main components. In the second chapter deals with the brands Coca-Cola, Pepsi and Kofola and their elements, image, positioning and marketing mix. In the final part, the results of two surveys are presented - a survey of the retail chains and a survey among consumers of those brands, which are dealing with analysis of the market positiong of those brands and their perception by ...

Brand Sponsorship and Social Media. Coca Cola and Carlsberg Illustrated with an Example of the European Football Championship 2016

OpenAIRE

Komańda, Marcin

2017-01-01

Purpose of the article: Presentation of the issue of brand sponsorship of events in the light of the use of social media for the purposes of brand management in the customer-based brand equity paradigm. Methodology/methods: Two brands (CocaCola and Carlsberg) which were the official sponsors of a sports event (EURO 2016) were monitored in social media. For this purpose information gathered by socialmention.com and likemore.pl were used. Presentation of the results of the ana...

Prenatal dietary load of Maillard reaction products combined with postnatal Coca-Cola drinking affects metabolic status of female Wistar rats

OpenAIRE

Gurecká, Radana; Koborová, Ivana; Janšáková, Katarína; Tábi, Tamás; Szökő, Éva; Somoza, Veronika; Šebeková, Katarína; Celec, Peter

2015-01-01

Aim To assess the impact of prenatal exposure to Maillard reaction products (MRPs) -rich diet and postnatal Coca- Cola consumption on metabolic status of female rats. Diet rich in MRPs and consumption of saccharose/fructose sweetened soft drinks is presumed to impose increased risk of development of cardiometabolic afflictions, such as obesity or insulin resistance. Methods At the first day of pregnancy, 9 female Wistar rats were randomized into two groups, pair-fed ei...

Fluorescent nanoparticles present in Coca-Cola and Pepsi-Cola: physiochemical properties, cytotoxicity, biodistribution and digestion studies.

Science.gov (United States)

Li, Shen; Jiang, Chengkun; Wang, Haitao; Cong, Shuang; Tan, Mingqian

2018-02-01

Foodborne nanoparticles (NPs) have drawn great attention due to human health concerns. This study reports the detection of the presence of fluorescent NPs, about 5 nm, in two of the most popular beverages, Coca-Cola (Coke) and Pepsi-Cola (Pepsi). The NPs contain H, C and O, three elements with a tunable emission and with a quantum yield of 3.3 and 4.3% for Coke and Pepsi, respectively. The presence of sp 3 -hybridized carbon atoms of alcohols and ethers bonds was confirmed by NMR analysis. The NPs can be taken up by living cells and accumulate within cell membrane and cytoplasm. Evaluation of the acute toxicity of the NPs revealed that the BALB/c mice appeared healthy after administration of a single dose of 2 g kg -1 body weight. Analysis of glutamate pyruvate transaminase (GPT), glutamic oxaloacetic transaminase (GOT), urea and creatinine showed that there were statistically, but not biologically, significant differences in some of these biochemical parameters between the test and control groups. No obvious organ damage or apparent histopathological abnormality was observed in the tested mice. The biodistribution study in major organs indicated that the NPs were easily accumulated in the digestive tract, and they were able to cross the blood-brain barrier and dispersed in the brain. In vitro digestion of the NPs showed a significant fluorescence quenching of the NPs. This work represents the first report of foodborne fluorescent NPs present in Coke and Pepsi, and provides valuable insights into physicochemical properties of these NPs and their toxicity characteristics both in vitro and in vivo.

Treatment of gastric phytobezoars with Coca-Cola given via oral route: a case report.

Science.gov (United States)

Ertuğrul, Gökhan; Coşkun, Murat; Sevinç, Mahsuni; Ertuğrul, Fisun; Toydemir, Toygar

2012-01-01

A 43-year-old female patient presented with a chief complaint of upper abdominal pain. As her complaints had lasted for 1 month, an upper gastrointestinal system endoscopy was performed and discovered a bezoar in the stomach. The bezoar was quite hard and light green-yellow in color. Pathological examination revealed phytobezoar. The patient was hospitalized and given oral Coca-Cola(®) Zero for seven days at a dose of 500 mL three times daily. The upper gastrointestinal system endoscopy performed at the end of 7 days showed that the phytobezoar had softened and become smaller. The phytobezoar was broken into pieces with biopsy forceps and washing was applied, so the phytobezoar pieces could pass through the pylorus. The patient was discharged after the procedure without problem.

Plan estratégico de marketing de nueva línea de jugos premium para the Coca-Cola Company

OpenAIRE

Carbonel, Magaly; Ríos, Nicole; Taborga, Marcelo; Victorero, Natalia

2017-01-01

La alimentación saludable está cambiando los patrones de consumo de la sociedad, los consumidores están eligiendo productos bajos en grasas, sin preservantes u otros componentes dañinos a la salud. La categoría de jugos no es ajena a esta realidad, de acuerdo a las tendencias globales, regionales y locales, se ha evaluado la posibilidad de incorporar un jugo Premium RTD (100% jugo listo para consumir) al portafolio de The Coca-Cola Company en Lima Metropolitana. El presente Pla...

Brand Image in Cola Drinks

OpenAIRE

Sun, Jianfei

2010-01-01

In Chinese beverage market, there are three mainly cola brands, Coca cola, Pepsi and Future Cola, these three brand share almost 90% cola market, so that competition is omnipresent ,not only in the consumer market, but also very intensive in business to business market. Business-to-business brand building involves various aspects, for example, attributes of products and services, brand image, brand position, and B2B brand management, Wahaha Co., Ltd as a case company need to build brand i...

Perlakuan Akuntansi Aktiva Tetap Dan Metode Penyusutan Yang Sesuai Dengan Standar Akuntansi Keuangan Pada PT. Coca Cola Bottling Company Indonesia Medan

OpenAIRE

Tarigan, Yulinda

2011-01-01

This study aims to obtain a clear picture of the policy of fixed assets employed by PT Coca Cola Bottling Company of Indonesia Medan, such as how the acquisition of fixed assets, expenses after the acquisition of fixed assets, fixed assets depreciation method, the withdrawal of fixed assets, as well as the presentation of fixed assets those in the financial statements are appropriate depreciation method and the Financial Accounting Standards. In a study conducted, the author uses descripti...

Analisis Pengaruh Penerapan Sistem Manajemen Keselamatan dan Kesehatan Kerja OHSAS 18001 Terhadap Produktivitas Kerja Karyawan PT. Coca Cola Amatil Medan

OpenAIRE

Sitorus, Ummi Salamah

2016-01-01

Basically to doing his job, employees are not immune from the called risk in the work. Both the level of risk in mild or severe. To minimize the risk of loss is required a management system for managing safety and health of employees in order to increase employee productivity so companies can compete with other companies. In this case PT. Coca Cola Amatil Medan implement a safety and health Management System (SMK3) OHSAS 18001. The method used is quantitative research with assosiative app...

Estudo in situ do efeito da freqüência de ingestão de Coca-Cola na erosão do esmalte-dentina e reversão pela saliva

Directory of Open Access Journals (Sweden)

FUSHIDA Claudia Emy

1999-01-01

Full Text Available O objetivo do presente trabalho foi uma avaliação intra-oral do efeito erosivo de refrigerante no esmalte-dentina e a capacidade da saliva em reverter as alterações, considerando a adequação do modelo e a inexistência de pesquisas em relação à dentina. Para tanto, foram utilizados dentes bovinos, a partir dos quais prepararam-se blocos de esmalte e dentina radicular adequados para determinação de microdureza superficial. Nove voluntários, utilizando dispositivos intra-orais palatinos contendo 4 blocos de esmalte e 4 de dentina, participaram deste estudo de 4 etapas, nas quais Coca-Cola foi ingerida de 1 a 8 vezes ao dia. Foram feitas determinações de microdureza superficial utilizando-se o aparelho SHIMADZU HMV 2000, e cargas de 50,0 e 15,0 g, respectivamente para esmalte e dentina, durante 5,0 segundos. Os resultados mostraram que, em função da freqüência de ingestão de Coca-Cola, a porcentagem de perda de dureza foi de 18,7 a 27,9 para o esmalte e de 24,6 a 32,6 para a dentina. Estas reduções foram estatisticamente significativas a 5% (teste "t" pareado. A porcentagem de recuperação de dureza pela ação da saliva foi parcial, porém significativa (p < 0,05, variando de 43,6 a 35,6 para o esmalte e de 40,5 a 34,6 para a dentina. Houve também uma correlação significativa entre freqüência de ingestão de Coca-Cola e % de perda de dureza, sendo de 0,97 para o esmalte e de 0,72 para a dentina. Por outro lado, em termos de recuperação de dureza, a correlação foi negativa, -0,70 para o esmalte e -0,74 para a dentina. Conclui-se que em função da freqüência de ingestão de Coca-Cola há perdas proporcionais e irreversíveis da estrutura superficial tanto do esmalte como da dentina.

Treatment of gastric phytobezoars with Coca-Cola® given via oral route: a case report

Science.gov (United States)

Ertuğrul, Gökhan; Coşkun, Murat; Sevinç, Mahsuni; Ertuğrul, Fisun; Toydemir, Toygar

2012-01-01

Background A 43-year-old female patient presented with a chief complaint of upper abdominal pain. As her complaints had lasted for 1 month, an upper gastrointestinal system endoscopy was performed and discovered a bezoar in the stomach. Case presentation The bezoar was quite hard and light green-yellow in color. Pathological examination revealed phytobezoar. The patient was hospitalized and given oral Coca-Cola® Zero for seven days at a dose of 500 mL three times daily. Conclusion The upper gastrointestinal system endoscopy performed at the end of 7 days showed that the phytobezoar had softened and become smaller. The phytobezoar was broken into pieces with biopsy forceps and washing was applied, so the phytobezoar pieces could pass through the pylorus. The patient was discharged after the procedure without problem. PMID:22393302

Brand Sponsorship and Social Media. Coca Cola and Carlsberg Illustrated with an Example of the European Football Championship 2016

Directory of Open Access Journals (Sweden)

Marcin Komańda

2017-06-01

Full Text Available Purpose of the article: Presentation of the issue of brand sponsorship of events in the light of the use of social media for the purposes of brand management in the customer-based brand equity paradigm. Methodology/methods: Two brands (CocaCola and Carlsberg which were the official sponsors of a sports event (EURO 2016 were monitored in social media. For this purpose information gathered by socialmention.com and likemore.pl were used. Presentation of the results of the analysis required the use of descriptive statistics as well as the Wilcoxon test and a network graph. Scientific aim: Determination of the scope and nature of the influence of sponsorship of an international sports event on the way a brand is perceived by social media users based on a selected set of data derived from brand monitoring. Findings: In case of Carlsberg the attitude of social media users did not change during EURO 2016, however, majority of their statements was connected with the issues related to this sports event. In case of Coca Cola, the perception of the brand by its clients changed within the studied period of time, however, the issues related to EURO 2016 were only one of many other issues raised by them. Conclusions: Assessment of the influence of brand sponsorship of an event on social media users’ perception faces the following difficulties: scope of monitoring, its efficiency, choice of data set generated by the monitoring tool for the analysis, level of recognition of brands and brand multi-sponsorship (parallel engagement of the brand in many events.

The good, the bad, the Jolly: Taste, image, and the symbolic resistance to the Coca-colonization of Denmark

DEFF Research Database (Denmark)

Askegaard, Søren; Csaba, Fabian F.

1999-01-01

This inquiry examines the efforts of Denmark's once favoured national cola, Jolly Cola, to resist the advancement of Coca-cola and, to a lesser degree, Pepsi. In moving our looking glass to the struggles of this obscure Danish product, we seek to move the debate on globalization, consumption...... and culture home to our own back yard. From there we offer a refreshing story, drawing on our local narrative tradition and woven together with advertising imagery, about the symbolic resistance to the Coca-colonization....

“Viver positivamente”: as lições ensinadas por peças publicitárias da Coca-Cola Company

Directory of Open Access Journals (Sweden)

Daniela Ripoll

2014-08-01

Full Text Available Analisa-se a campanha publicitária da Coca-Cola Company Brasil, “Viva positivamente!”. A partir dos Estudos Culturais, dos Estudos de Mídia e das discussões pós-modernas acerca do consumo do corpo e de determinados estilos de vida na mídia, discute-se o crescente movimento de “redenção” ou, ainda, de “absolvição” do consumo, construído pedagógica e culturalmente como algo positivo e relacionado à melhora do corpo e da qualidade de vida dos sujeitos na contemporaneidade.

O percurso dos gêneros do discurso publicitário: considerações sobre as propagandas da Coca-cola

OpenAIRE

Campos-Toscano, Ana Lúcia Furquim [UNESP

2008-01-01

Com base nas reflexões do Círculo de Mikhail Bakhtin sobre gêneros do discurso e dialogismo e com a contribuição de outros estudiosos da linguagem e do discurso, além da utilização de referencial teórico das áreas de Comunicação Social, História e Sociologia, este trabalho tem como objetivo principal entender o percurso dos gêneros do discurso publicitário por meio da análise das propagandas da Coca-Cola e de seus contradiscursos. O corpus desta pesquisa constitui-se de propagandas impressas,...

Quantitative capillary electrophoresis and its application in analysis of alkaloids in tea, coffee, coca cola, and theophylline tablets.

Science.gov (United States)

Li, Mengjia; Zhou, Junyi; Gu, Xue; Wang, Yan; Huang, Xiaojing; Yan, Chao

2009-01-01

A quantitative CE (qCE) system with high precision has been developed, in which a 4-port nano-valve was isolated from the electric field and served as sample injector. The accurate amount of sample was introduced into the CE system with high reproducibility. Based on this system, consecutive injections and separations were performed without voltage interruption. Reproducibilities in terms of RSD lower than 0.8% for retention time and 1.7% for peak area were achieved. The effectiveness of the system was demonstrated by the quantitative analysis of caffeine, theobromine, and theophylline in real samples, such as tea leaf, roasted coffee, coca cola, and theophylline tablets.

Vliv sociálních sítí na marketingové strategie společnosti Coca Cola v kategorii FMCG

OpenAIRE

Nguyen Minh, Tuan

2017-01-01

The thesis analyses the possible utilizations of social networks by the companies in connection with periodic supply of new technology that faciliates communication between marketters and the target groups as well as communication between the users alone. The theoretical section summarizes actual trends of social networks world-wide. The thesis also focuses on the trends and innovational elements of the world's most popular networks. The practical part concentrates on the company Coca Cola wh...

NATO palkas Coca-Colast mainekujundaja / Evelyn Kaldoja

Index Scriptorium Estoniae

Kaldoja, Evelyn, 1980-

2008-01-01

NATO otsustas oma kaubamärgi värskendamiseks palgata viimased kaks aastat Coca-Cola mainet kujundanud Michael Stopfordi, kelle põhiülesandeks tõenäoliselt jääb tavakodanikele organisatsiooni tähtsuse ja rolli selgitamine

Differential effects of dopamine and opioid receptor blockade on motivated Coca-Cola drinking behavior and associated changes in brain, skin and muscle temperatures.

Science.gov (United States)

Kiyatkin, E A

2010-05-05

Although pharmacological blockade of both dopamine (DA) and opiate receptors has an inhibiting effect on appetitive motivated behaviors, it is still unclear which physiological mechanisms affected by these treatments underlie the behavioral deficit. To clarify this issue, we examined how pharmacological blockade of either DA (SCH23390+eticlopride at 0.2 mg/kg each) or opioid receptors (naloxone 1 mg/kg) affects motor activity and temperature fluctuations in the nucleus accumbens (NAcc), temporal muscle, and facial skin associated with motivated Coca-Cola drinking behavior in rats. In drug-free conditions, presentation of a cup containing 5 ml of Coca-Cola induced locomotor activation and rapid NAcc temperature increases, which both transiently decreased during drinking, and phasically increased again after the cup was emptied. Muscle temperatures followed this pattern, but increases were weaker and more delayed than those in the NAcc. Skin temperature rapidly dropped after cup presentation, remained at low levels during consumption, and slowly restored during post-consumption behavioral activation. By itself, DA receptor blockade induced robust decrease in spontaneous locomotion, moderate increases in brain and muscle temperatures, and a relative increase in skin temperatures, suggesting metabolic activation coupled with adynamia. Following this treatment (approximately 180 min), motor activation to cup presentation and Coca-Cola consumption were absent, but rats showed NAcc and muscle temperature increases following cup presentation comparable to control. Therefore, DA receptor blockade does not affect significantly central and peripheral autonomic responses to appetitive stimuli, but eliminates their behavior-activating effects, thus disrupting appetitive behavior and blocking consumption. Naloxone alone slightly decreased brain and muscle temperatures and increased skin temperatures, pointing at the enhanced heat loss and possible minor inhibition of basal

Neuromarketing: diferencias en los niveles de atención y emoción entre hombres y mujeres respecto a Pepsi y Coca-cola

OpenAIRE

Pelayo García, Alejandra

2017-01-01

En este trabajo se desarrollan las diferencias existentes en los niveles de atención en hombres y mujeres tras haber sido expuestos a dos anuncios de Coca-cola y dos anuncios de Pepsi respectivamente. La medición fue posible gracias a la utilización del dispositivo sociograph, que nos proporcionaba datos cuantitativos, y a las encuestas pre y post visualización que nos proporcional datos cualitativos. Grado en Publicidad y Relaciones Públicas

A study on beverage MNCs’ entry mode decisions and determinant factors in internationalization in China: Case studies of Coca-Cola and Red bull

OpenAIRE

Tonsuwan, Pantitra

2015-01-01

The economic reform and liberalized government regulations toward business operations in 1980s make China a new target of international investments by multinational corporations (MNCs). How to enter this growth market and what entry mode should be implemented remain inconclusive. This paper analyses how two beverage companies- Coca-Cola and Red Bull that are operating in China, evaluate the influences and implications of the factors on their entry mode decisions since they initially came to C...

Cola soft drinks for evaluating the bioaccessibility of uranium in contaminated mine soils.

Science.gov (United States)

Lottermoser, Bernd G; Schnug, Ewald; Haneklaus, Silvia

2011-08-15

There is a rising need for scientifically sound and quantitative as well as simple, rapid, cheap and readily available soil testing procedures. The purpose of this study was to explore selected soft drinks (Coca-Cola Classic®, Diet Coke®, Coke Zero®) as indicators of bioaccessible uranium and other trace elements (As, Ce, Cu, La, Mn, Ni, Pb, Th, Y, Zn) in contaminated soils of the Mary Kathleen uranium mine site, Australia. Data of single extraction tests using Coca-Cola Classic®, Diet Coke® and Coke Zero® demonstrate that extractable arsenic, copper, lanthanum, manganese, nickel, yttrium and zinc concentrations correlate significantly with DTPA- and CaCl₂-extractable metals. Moreover, the correlation between DTPA-extractable uranium and that extracted using Coca-Cola Classic® is close to unity (+0.98), with reduced correlations for Diet Coke® (+0.66) and Coke Zero® (+0.55). Also, Coca-Cola Classic® extracts uranium concentrations near identical to DTPA, whereas distinctly higher uranium fractions were extracted using Diet Coke® and Coke Zero®. Results of this study demonstrate that the use of Coca-Cola Classic® in single extraction tests provided an excellent indication of bioaccessible uranium in the analysed soils and of uranium uptake into leaves and stems of the Sodom apple (Calotropis procera). Moreover, the unconventional reagent is superior in terms of availability, costs, preparation and disposal compared to traditional chemicals. Contaminated site assessments and rehabilitation of uranium mine sites require a solid understanding of the chemical speciation of environmentally significant elements for estimating their translocation in soils and plant uptake. Therefore, Cola soft drinks have potential applications in single extraction tests of uranium contaminated soils and may be used for environmental impact assessments of uranium mine sites, nuclear fuel processing plants and waste storage and disposal facilities. Copyright © 2011 Elsevier

Cola soft drinks for evaluating the bioaccessibility of uranium in contaminated mine soils

International Nuclear Information System (INIS)

Lottermoser, Bernd G.; Schnug, Ewald; Haneklaus, Silvia

2011-01-01

There is a rising need for scientifically sound and quantitative as well as simple, rapid, cheap and readily available soil testing procedures. The purpose of this study was to explore selected soft drinks (Coca-Cola Classic (registered) , Diet Coke (registered) , Coke Zero (registered) ) as indicators of bioaccessible uranium and other trace elements (As, Ce, Cu, La, Mn, Ni, Pb, Th, Y, Zn) in contaminated soils of the Mary Kathleen uranium mine site, Australia. Data of single extraction tests using Coca-Cola Classic (registered) , Diet Coke (registered) and Coke Zero (registered) demonstrate that extractable arsenic, copper, lanthanum, manganese, nickel, yttrium and zinc concentrations correlate significantly with DTPA- and CaCl 2 -extractable metals. Moreover, the correlation between DTPA-extractable uranium and that extracted using Coca-Cola Classic (registered) is close to unity (+ 0.98), with reduced correlations for Diet Coke (registered) (+ 0.66) and Coke Zero (registered) (+ 0.55). Also, Coca-Cola Classic (registered) extracts uranium concentrations near identical to DTPA, whereas distinctly higher uranium fractions were extracted using Diet Coke (registered) and Coke Zero (registered) . Results of this study demonstrate that the use of Coca-Cola Classic (registered) in single extraction tests provided an excellent indication of bioaccessible uranium in the analysed soils and of uranium uptake into leaves and stems of the Sodom apple (Calotropis procera). Moreover, the unconventional reagent is superior in terms of availability, costs, preparation and disposal compared to traditional chemicals. Contaminated site assessments and rehabilitation of uranium mine sites require a solid understanding of the chemical speciation of environmentally significant elements for estimating their translocation in soils and plant uptake. Therefore, Cola soft drinks have potential applications in single extraction tests of uranium contaminated soils and may be used for

Cola soft drinks for evaluating the bioaccessibility of uranium in contaminated mine soils

Energy Technology Data Exchange (ETDEWEB)

Lottermoser, Bernd G., E-mail: Bernd.Lottermoser@utas.edu.au [School of Earth Sciences, University of Tasmania, Private Bag 79, Hobart, Tasmania 7001 (Australia); Schnug, Ewald; Haneklaus, Silvia [Institute for Crop and Soil Science, Federal Institute for Cultivated Plants, Julius Kuehn-Institute (JKI), Bundesallee 50, D-38116 Braunschweig (Germany)

2011-08-15

There is a rising need for scientifically sound and quantitative as well as simple, rapid, cheap and readily available soil testing procedures. The purpose of this study was to explore selected soft drinks (Coca-Cola Classic (registered) , Diet Coke (registered) , Coke Zero (registered) ) as indicators of bioaccessible uranium and other trace elements (As, Ce, Cu, La, Mn, Ni, Pb, Th, Y, Zn) in contaminated soils of the Mary Kathleen uranium mine site, Australia. Data of single extraction tests using Coca-Cola Classic (registered) , Diet Coke (registered) and Coke Zero (registered) demonstrate that extractable arsenic, copper, lanthanum, manganese, nickel, yttrium and zinc concentrations correlate significantly with DTPA- and CaCl{sub 2}-extractable metals. Moreover, the correlation between DTPA-extractable uranium and that extracted using Coca-Cola Classic (registered) is close to unity (+ 0.98), with reduced correlations for Diet Coke (registered) (+ 0.66) and Coke Zero (registered) (+ 0.55). Also, Coca-Cola Classic (registered) extracts uranium concentrations near identical to DTPA, whereas distinctly higher uranium fractions were extracted using Diet Coke (registered) and Coke Zero (registered) . Results of this study demonstrate that the use of Coca-Cola Classic (registered) in single extraction tests provided an excellent indication of bioaccessible uranium in the analysed soils and of uranium uptake into leaves and stems of the Sodom apple (Calotropis procera). Moreover, the unconventional reagent is superior in terms of availability, costs, preparation and disposal compared to traditional chemicals. Contaminated site assessments and rehabilitation of uranium mine sites require a solid understanding of the chemical speciation of environmentally significant elements for estimating their translocation in soils and plant uptake. Therefore, Cola soft drinks have potential applications in single extraction tests of uranium contaminated soils and may be used for

O uso do diagrama comparativo como ferramenta de abordagem sistêmica na gestão de design das marcas coca cola e Pepsi

OpenAIRE

Sá, Túlio Henrique Mandolesi; Universidade Federal de Santa Catarina - UFSC; Merino, Giselle Schmidt Díaz; Universidade Federal de Santa Catarina/UFSC; Figueiredo, Luiz Fernando Gonçalves de; UFSC - Universidade Federal de Santa Catarina; Souza, Richard Perassi Luiz de; UFSC - Universidade Federal de Santa Catarina

2014-01-01

This article presents the product mix that brands Coca-Cola and PepsiCo. operates in Brazil. Through a descriptive and exploratory research and based on the Kotler’s criteria for classifying products, will be presented in a diagram, a visual representation of the performance of these brands. The goal is to identify that they work their management in order to expand their business presence to strengthen they position in the mind of their consumers. Este artigo apresenta o mix de produtos co...

Penerapan Diagram Kontrol D^2 Mahalanobis Pada Proses Produksi Minuman Kemasan Returnable Glass Bottle (Studi Kasus Di PT. Coca-cola Bottling Indonesia Central Java)

OpenAIRE

Muhyidin, Muhammad Abid; Safitri, Diah; Rahmawati, Rita

2014-01-01

Quality being one of the basic factors in choosing a product consumers. Therefore, an industry or a company should always maintain the quality of their products in order to get loyal customers and are able to survive in the competitive market. Coca-cola Bottling Indonesia Central Java Limited Compay is one of the manufacturing company engaged in the beverage packaging industry and always trying to improve the quality for customer satisfaction. Although it has been to improve the quality, the...

La experiencia enlatada del compartir. Análisis de la regulación de las sensaciones en “Comparte tu Coca-Cola con” en las campañas de Coca-Cola 2014-2015

Directory of Open Access Journals (Sweden)

Eliana Isabel Abraham

2015-09-01

Full Text Available El siguiente artículo pretende analizar los procesos de regulación de las sensaciones que construye el capitalismo sobre la experiencia social del “compartir/compartir con otros” en las campañas de Coca-Cola 2014-2015. Se tomara como horizonte epistemológico las contribuciones de una sociología de las emociones para desentramar los operativos ideológicos que subyacen en el montaje de las distintas instantáneas de consumo en torno a la campaña. Será pertinente para este caso, realizar una genealogía de las interpelaciones a lo sensible que construyó la empresa desde su llegada al país en 1942 y el especial tratamiento que reside en esta última apuesta del monopolio de la bebida al asalto de las experiencias. Por último, siguiendo el dictum benjaminiano, algunas imágenes publicitarias de la campaña que circulan en redes sociales para pensar el escenario mediático que refuerza los procesos de regulación a lo sensible.

In vitro Comparison of the Effct Cola Beverage on Surface Hardness of Siloran-Based (p90 and Methyl Methacrylate-Based (p60 Composites

Directory of Open Access Journals (Sweden)

Z.Khamverdi

2016-11-01

Full Text Available Introduction: Th characteristics of a suitable restoration material is having acceptable mechanical properties, protecting teeth against decay and ease of use in clinics. Diet can affct properties of restorative materials in the mouth. Since amongst important properties of composite restorations are mechanical properties such as hardness, the aim of this study was evaluation of the effct of Coca-Cola Beverages on surface hardness of a silorane based p90( and methyl methacrylate p60( composites. Methods: In this experimental study, thirty disc-shaped specimens 5 × 2 mm( of each of methyl methacrylate based Filtek p60, 3M Dental Products, USA( and a silorane based Filtek p90, 3M Dental Products, USA( composite resins were prepared, according to manufacturers' instructions. Specimens were randomly divided to four groups as follows N = 15(: G1: Filtek p90 without exposure to Coca-Cola, G2: Filtek p90 with exposure to Coca-Cola, G3: Filtek p60 without expure to Coca-Cola, G4: Filtek p60 with expure to Coca-Cola. Th specimens were exposed to regular sof drinks Coca-Cola, Khoshgovar, Tehran, Iran( at room temperature for seven days with a frequency of three times daily for 20 minutes at a time. In the remaining times of the day, they were kept in distilled water. Thn, micro hardness measurements were made for each specimen with a Vickers hardness testing machine Buehler, Lake Bluff IL, USA( under 500 g of force for 15 seconds. Data were analyzed using SPSS 18 and independent t-test at a signifiance level of 0.05. Results: Micro hardness values of four groups were G1: 68.28 ± 2.65; G2:59.56 ± 6.61; G3: 93.5 ± 2.38; and G4:86.76 ± 5.47, respectively. Th results of this study showed that Coca-Cola reduces the surface hardness of the two composite materials P > 0.05(. Conclusions: Th results showed the hardness of both Filtek p90 and Filtek p60 composite signifiantly decreases with Coca-Cola but the reduction was equal.

On the Pragmatist Translation of the Ads Of Coca-Cola and Pepsi

Institute of Scientific and Technical Information of China (English)

覃洁

2012-01-01

Advertising language is an important research material of social change, it is picked up conveniently. There is no distortion and glossing over history, it is the most simple and most visual material. For English advertising, it reflects values, aesthetic tastes, lifestyle, cultural traditions in the U.S., Britain and other countries. With their own unique ways of recording social change, English advertising is quietly playing an important role in the social life and the psychology of social culture. As a practical style, the advertising language has its unique characteristics in vocabulary, syntax, rhetoric and other aspects. Leech opened the first systematic study of advertising language. He studied the various features of advertising language from literature perspective. With the emergence of the theories of pragmatics, some Chinese scholars, like Zhao Jing, Huang guowen, also set out to explore the advertising language from different aspects. But few of them devoted themselves to the English advertising of American beverage. This paper sets out to explore the issues from a pragmatics perspective. Based on the characteristics of advertising language of American Coca-Cola and Pepsi, the paper analyzes the inevitable language impact on social functioning and the concept of values between English advertising and the interaction of modem simple life, revealing the failure of English advertising language in cross-cultural exchanges and social pragmatic information.

Coca-Cola Refreshments Class 8 Diesel Electric Hybrid Tractor Evaluation: 13-Month Final Report

Energy Technology Data Exchange (ETDEWEB)

Walkowicz, K.; Lammert, M.; Curran, P.

2012-08-01

This 13-month evaluation used five Kenworth T370 hybrid tractors and five Freightliner M2106 standard diesel tractors at a Coca Cola Refreshments facility in Miami, Florida. The primary objective was to evaluate the fuel economy, emissions, and operational field performance of hybrid electric vehicles when compared to similar-use conventional diesel vehicles. A random dispatch system ensures the vehicles are used in a similar manner. GPS logging, fueling, and maintenance records and laboratory dynamometer testing are used to evaluate the performance of these hybrid tractors. Both groups drive similar duty cycles with similar kinetic intensity (0.95 vs. 0.69), average speed (20.6 vs. 24.3 mph), and stops per mile (1.9 vs. 1.5). The study demonstrated the hybrid group had a 13.7% fuel economy improvement over the diesel group. Laboratory fuel economy and field fuel economy study showed similar trends along the range of KI and stops per mile. Hybrid maintenance costs were 51% lower per mile; hybrid fuel costs per mile were 12% less than for the diesels; and hybrid vehicle total cost of operation per mile was 24% less than the cost of operation for the diesel group.

RO unit for canned coffee drink processing line. Shipped to Tone Coca-Cola Bottling Co. Ltd., Ibaraki plant; Coffee line yo RO sochi. Tone Coca-Cola Bottling (kabu) Ibaraki kojo nonyu

Energy Technology Data Exchange (ETDEWEB)

Nakajima, K. [Ebara Corp., Tokyo (Japan)

1996-01-20

The paper introduces an RO unit (reverse osmotic membrane equipment) for producing water holding for the canned coffee drink processing line introduced to the Ibaraki plant of Tone Coca-Cola Bottling Co. The unit aims at reducing hardness components from city water and producing water holding for the coffee drink processing line. The capacity of the unit is 25m{sup 3}/h and the recovery rate is 80%. The unit is composed of a sand filter, an heat exchanger, a pre-filter, RO modules, a treated water tank, chemicals storage tanks, and an RO cleaning unit, which are all for pretreatment. The treated water, into which chlorine is injected, is sent through the existing activated carbon tower and micro filter to the processing line. The RO unit can remove at the same time ion and trihalomethane, pathogens, organic matters which are substances other than hardness components. The continued water bottling is possible with no need for the usual reproduction process, and the maintenance is easy. Because of the high hardness of the supplied raw water, acid is injected at the primary side of the unit for pH regulation to prevent scale deposition in the RO modules. The quality of the treated water well met the specifications. 2 figs., 2 tabs.

Estrategia de comunicación de mercadeo con Énfasis en la plataforma digital -redes sociales y geolocalización- para Coca-Cola Zero

OpenAIRE

Lara Cascante, Mariela

2012-01-01

Tesis de maestría -- Universidad de Costa Rica. Posgrado en Administración y Dirección de Empresas. Maestría Profesional en Administración y Dirección de Empresas con énfasis en Mercadeo y Ventas, 2012 El proyecto, desarrollado a lo largo de este documento, incluye la preparación y descripción de una estrategia de comunicación de mercadeo, que tiene un enfoque en el uso de herramientas digitales, como redes sociales y geolocalización, para fortalecer la marca de bebida gaseosa Coca-Cola Ze...

Coca-colonization and hybridization of diets among the Tz'utujil Maya.

Science.gov (United States)

Nagata, Jason M; Barg, Frances K; Valeggia, Claudia R; Bream, Kent D W

2011-01-01

Biomedical health professionals express increasing concern that rising consumption of soft drinks and processed foods in Mayan and Latin American eating patterns may lead to detrimental nutritional and health consequences. Scholars debate whether the pervading presence of Coca-Cola and Pepsi in developing countries represents "Coca-Colonization," synonymous with cultural imperialism, or cultural hybridization. Using mixed qualitative and quantitative research methods, including participant observation and semi-structured interviews, this study explores the development of Coca-Colonization and cultural hybridization among the Tz'utujil Maya of Santiago Atitlán, Guatemala. By specifically examining biomedical perspectives, cycles of conquest, the political economy, religion, celebrations, and the physical environment through the lens of soft drinks, this study finds that Coca-Colonization and cultural hybridization are complementary rather than mutually exclusive processes that contribute to dietary transitions, economic development, and differential health beliefs related to soft drink consumption.

Srovnávací analýza organizační architekrury zahraničních a českých nadnárodních organizací (na příkladu společností Coca Cola, Pepsi Cola a Kofola)

OpenAIRE

Jurka, Petr

2011-01-01

The thesis explains the theoretical concepts of multinational corporation, organization, different types of organizational structures and indicators used for the analysis of organizational structures. In the practical part, the author describes the structure of Coca Cola, PepsiCo and Kofola, analyzes the selected indicators for individual companies and also focuses on similar and different features of the organizational structures of these companies. In conclusion, the author establishes the ...

La «i-Generación» y su interacción en las redes sociales. Análisis de Coca-Cola en Tuenti

Directory of Open Access Journals (Sweden)

Carmen Marta Lazo

2013-03-01

Full Text Available Los adolescentes y jóvenes utilizan cada vez más las redes sociales como medio para interactuar y participar en la construcción de un discurso múltiple. Las empresas aprovechan las opciones de relación directa con los seguidores en las redes y utilizan estas estructuras virtuales para acercarse a su «target». El objeto de este artículo es estudiar, mediante una metodología empírica y observacional, cómo construye «Coca-Cola» su imagen de marca en «Tuenti», la red más seguida por este sector del público. Entre otros aspectos, observaremos de qué modo interviene la marca y cómo los seguidores; cuáles son los temas que se introducen en las entradas y a través de qué tipo de formatos. Como conclusión, advertimos que el interés de la marca de dejar libertad de expresión a los seguidores es solo una estrategia, en realidad las entradas de «Coca-Cola» son muy escasas pero todas ellas tienen un elevado efecto «gancho», pues con un lenguaje que interpela al usuario para que se active y retome su discurso de manera dirigida. Además, no existe ningún tipo de mecanismo diferenciador entre la información, el entretenimiento y la publicidad, lo que, unido a la exposición continuada a impactos publicitarios a través de diferentes formatos, nos lleva a proponer la necesidad de una educación mediática para fomentar el uso responsable y crítico de las redes sociales por parte de los jóvenes.

O papel das marcas nas dinâmicas sociais online: análise da presença das marcas concorrentes Pepsi e Coca-Cola, no facebook em Portugal

OpenAIRE

Mariano, Ana Filipa Costa

2016-01-01

presente dissertação pretende analisar a presença das marcas de grande consumo na rede social Facebook em Portugal, tendo por base o case study das marcas concorrentes Pepsi e Coca-Cola enquanto representantes do setor. A presença de marcas nas redes sociais é um tema atual, que levanta questões quanto à sua relevância e aceitação pelos utilizadores. Esta investigação permite-nos perceber a forma como os consumidores vêm esta situação, assim como, compreender quais as motivações que os lev...

Interaction Of Brand And Taste In The Liking Of Cola Drinks By School Children

OpenAIRE

Bartneck, Christoph; Bartneck, Hanna

2017-01-01

Sugar sweetened soft drinks play an important role in obesity and world wide brands, such as Coca Cola, spend considerable resources on branding and advertising. As a result, their soft drinks tend to be up to 2.5 times more expensive than store brand cola drinks. We investigated the effect that the taste and the label has on the liking of cola drinks by school children. Taste did not have any significant effect and there was a significant interaction effect between the label and the taste. T...

Gastric Bezoar Treatment by Endoscopic Fragmentation in Combination with Pepsi-Cola® Administration.

Science.gov (United States)

Iwamuro, Masaya; Yunoki, Naoko; Tomoda, Jun; Nakamura, Kazuhiro; Okada, Hiroyuki; Yamamoto, Kazuhide

2015-07-10

Although bezoar dissolution by Coca-Cola® has been described in case reports and case series, to the best of our knowledge, the usefulness of other cola products such as Pepsi-Cola® has never been reported in the English literature. An 86-year-old Taiwanese man was diagnosed with a gastric bezoar. Endoscopic fragmentation with a polypectomy snare was attempted twice but failed to remove the bezoar. Subsequently, 500 mL of Pepsi NEX Zero® was administered daily for 4 days via nasogastric tube. The bezoar was softened and successfully fragmented by the polypectomy snare and needle-knife devices on the third attempt. This report presents the first case of a gastric bezoar successfully treated by endoscopic fragmentation in combination with Pepsi-Cola® administration, suggesting the possible utility of cola beverages in bezoar treatment, regardless of product brands.

Duodenal pH in health and duodenal ulcer disease: effect of a meal, Coca-Cola, smoking, and cimetidine.

Science.gov (United States)

McCloy, R F; Greenberg, G R; Baron, J H

1984-04-01

Intraluminal duodenal pH was recorded using a combined miniature electrode and logged digitally every 10 or 20 seconds for five hours (basal/meal/drink) in eight control subjects and 11 patients with duodenal ulcer (five on and off treatment with cimetidine). Over the whole test there were no significant differences in duodenal mean pH or log mean hydrogen ion activity (LMHa) between control subjects and patients with duodenal ulcer, but there were significantly longer periods of duodenal acidification (pH less than 4) and paradoxically more periods of duodenal alkalinisation (pH greater than 6) in the duodenal ulcer group compared with controls. After a meal duodenal mean pH and LMHa fell significantly in both controls and patients with duodenal ulcer, with more periods of duodenal acidification and alkalinisation in the duodenal ulcer group. An exogenous acid load (Coca-Cola) significantly increased the periods of duodenal acidification, and reduced alkalinisation, in both groups. Cimetidine significantly increased mean pH and LMHa and abolished the brief spikes of acidification in four of five patients with duodenal ulcer. Peak acid output (but not basal acid output) was significantly correlated with duodenal mean pH and LMHa but not with the periods of duodenal acidification. Smoking did not affect duodenal pH in either group.

EVALUASI PENERAPAN ABg (AKTIF BERBAGI SISTEM SEBAGAI UPAYA MENGURANGI ANGKA KECELAKAAN KERJA DI PT. COCA-COLA AMATIL INDONESIA CENTRAL JAVA

Directory of Open Access Journals (Sweden)

Asep Alvan

2016-01-01

Full Text Available PT. Coca-Cola Amatil Indonesia Central Java (CCAI-CJ pada tahun 2013 telah menerapkan program ABg (Aktif Berbagi Sistem, pada tahun tersebut terdapat peningkatan kasus kecelakaan kerja di area kerja dari tahun sebelumnya sebanyak 2 kasus. Tujuan penelitian ini adalah untuk mengetahui gambaran evaluasi dan rekomendasi dari kendala-kendala dalam penerapan ABg Sistem sebagai upaya mengurangi angka kecelakaan kerja di PT. CCAI-CJ. Jenis penelitian ini adalah penelitian kualitatif dengan menggunakan pendekatan etnografi. Teknik pengambilan sumber informasi yang digunakan adalah teknik snowball sampling, jumlah informan awal yaitu dua orang. Hasil penelitian didapatkan masih terdapat kendala dalam penerapan ABg Sistem yaitu: pelaksanaan pengawasan Keselamatan dan Kesehatan Kerja (K3 yang belum berjalan konsisten. Konsistensi penerapan peraturan dan prosedur K3 yang belum optimal serta adanya sanksi yang tidak sesuai dengan prosedur penerapan ABg Sistem. Kurangnya komunikasi antara manajemen dengan pekerja dan kurangnya pemahaman pekerja tentang informasi K3. Kurangnya keterlibatan pekerja dalam pelaporan kejadian kecelakaan/kondisi berbahaya. Saran yang dapat diberikan yaitu: konsistensi pelaksanaan pengawasan K3 sesuai prosedur, sanksi yang diberikan lebih baik berupa arahan bagi pekerja untuk dapat bekerja lebih aman, melakukan komunikasi kepada pekerja sesuai dengan prosedur komunikasi internal, diadakan peningkatan kompetensi melalui pelatihan awareness K3, serta dilakukan pelatihan mengenai prosedur pelaporan kecelakaan/kondisi berbahaya kepada pekerja. PT. Coca-Cola Amatil Indonesia Central Java (CCAI-CJ in 2013 has implemented ABg (Aktif Berbagi system program, there are two accident cases increase in 2013 at the working areas. The purpose of this study is to describe the evaluation and recommendation of the constraints in the implementation of ABg System as an effort to reduce the number of accidents in the workplace. This research design is a

Wine and Coca Cola: Serendipity and Entrepreneurial success

Science.gov (United States)

Wyatt, Philip

2007-03-01

Starting a new company from scratch depends critically on identifying a product for which there will be enough demand to generate a profit after a reasonable time period. Many start-ups nowadays obtain early Government grants or contracts (e. g. the so-called SBIR programs), but until such contracts begin (if ever!) to provide positive cash flow, a source of other funds become essential. Despite contracts, venture capital, and some friends willing to ``gamble,'' our first entrepreneurial venture ended not with a bang, but a whimper! We had chosen the wrong market. On the day before the company closed its doors, an unanticipated event occurred. We had opened a few bottles of wine for our final farewell but, as we began drinking, we decided to study their laser-scattering properties with our unappreciated and failed instrumentation. The resulting press coverage of a paper reporting that ``tasting'' was phenomenal, though it was published too late to save the company. Starting a second entrepreneurial venture was far more difficult as the first ``angels'' were nowhere to be found. A forgotten proposal by that failed first venture was suddenly funded providing, thereby, the means to start the second. As the second venture began, the success of the wine paper suggested that trying the same method with cola drinks might prove interesting. A new paper reporting on those results was immediately picked up by Applied Optics for an issue cover. At first, a particular cola manufacturer was not amused. However, it soon recognized the significance of laser scattering and began to contribute to the Company's support. Complemented by their largesse and the newly funded contract, the Company's instrumentation commercialization programs became sharply focused: refine the development and sale of a new type of absolute light scattering photometer incorporating a laser. We never looked back.

Process evaluation of knowledge transfer across industries: Leveraging Coca-Cola’s supply chain expertise for medicine availability in Tanzania

Science.gov (United States)

Yuan, Christina T.; Ahmed, Shirin; Cherlin, Emily; Talbert-Slagle, Kristina; Curry, Leslie A.

2017-01-01

Persistent gaps in the availability of essential medicines have slowed the achievement of global health targets. Despite the supply chain knowledge and expertise that ministries of health might glean from other industries, limited empirical research has examined the process of knowledge transfer from other industries into global public health. We examined a partnership designed to improve the availability of medical supplies in Tanzania by transferring knowledge from The Coca-Cola system to Tanzania’s Medical Stores Department (MSD). We conducted a process evaluation including in-depth interviews with 70 participants between July 2011 and May 2014, corresponding to each phase of the partnership, with focus on challenges and strategies to address them, as well as benefits perceived by partners. Partners faced challenges in (1) identifying relevant knowledge to transfer, (2) translating operational solutions from Coca-Cola to MSD, and (3) maintaining momentum between project phases. Strategies to respond to these challenges emerged through real-time problem solving and included (1) leveraging the receptivity of MSD leadership, (2) engaging a boundary spanner to identify knowledge to transfer, (3) promoting local recognition of commonalities across industries, (4) engaging external technical experts to manage translation activities, (5) developing tools with visible benefits for MSD, (6) investing in local relationships, and (7) providing time and space for the partnership model to evolve. Benefits of the partnership perceived by MSD staff included enhanced collaboration and communication, more proactive orientations in managing operations, and greater attention to performance management. Benefits perceived by Coca-Cola staff included strengthened knowledge transfer capability and enhanced job satisfaction. Linking theoretical constructs with practical experiences from the field, we highlight the challenges, emergent strategies, and perceived benefits of a

Influência dos agentes clareadores e um refrigerante a base de cola na microdureza do esmalte dental e a ação da saliva na superfície tratada = Influence of bleaching agents and a carbonated soft drink on dental enamel microhardness as well as the artificial saliva effect on the treated surface

Directory of Open Access Journals (Sweden)

Araújo, Rodrigo Maximo de

2006-01-01

Full Text Available O objetivo deste estudo foi avaliar os efeitos de três agentes clareadores e uma bebida carbonatada, à base de cola, sobre a microdureza do esmalte dental, assim como os efeitos da saliva artificial sobre o esmalte tratado com estes agentes. Foram utilizados quarenta dentes incisivos bovinos embutidos em resina acrílica. As amostras foram avaliadas em microdurômetro (Future Tech FM 700 após a divisão em quatro grupos, uma leitura inicial da microdureza serviu como controle do experimento: Grupo 1: peróxido de carbamida a 10% (Whiteness Perfect – FGM; Grupo 2: refrigerante Coca-Cola; Grupo 3: peróxido de carbamida a 37% (Whiteness Super – FGM; Grupo 4: peróxido de hidrogênio a 35% (Whiteness HP – FGM. Os dados foram submetidos aos testes estatísticos ANOVA e Tukey. Conclui-se que os agentes clareadores não diminuíram a microdureza do esmalte; a exposição à Coca-Cola diminuiu significantemente a microdureza do esmalte; o tempo de exposição aos agentes foi significante apenas para a Coca- Cola; o armazenamento em saliva aumentou a microdureza do esmalte exposto ao peróxido de carbamida a 37%; à Coca-Cola e ao peróxido de hidrogênio à 35%

Does taste matter? How anticipation of cola brands influences gustatory processing in the brain.

Directory of Open Access Journals (Sweden)

Simone Kühn

Full Text Available Brands surround us everywhere in daily life. Here we investigate the influences of brand cues on gustatory processing of the same beverage. Participants were led to believe that the brand that announced the administration of a Cola mixture provided correct information about the drink to come. We found stronger fMRI signal in right mOFC during weak compared to strong brand cues in a contrast of parametric modulation with subjective liking. When directly comparing the two strong brands cues, more activation in the right amygdala was found for Coca Cola cues compared with Pepsi Cola cues. During the taste phase the same beverage elicited stronger activation in left ventral striatum when it was previously announced by a strong compared with a weak brand. This effect was stronger in participants who drink Cola infrequently and might therefore point to a stronger reliance on brand cues in less experienced consumers. The present results reveal strong effects of brand labels on neural responses signalling reward.

Does taste matter? How anticipation of cola brands influences gustatory processing in the brain.

Science.gov (United States)

Kühn, Simone; Gallinat, Jürgen

2013-01-01

Brands surround us everywhere in daily life. Here we investigate the influences of brand cues on gustatory processing of the same beverage. Participants were led to believe that the brand that announced the administration of a Cola mixture provided correct information about the drink to come. We found stronger fMRI signal in right mOFC during weak compared to strong brand cues in a contrast of parametric modulation with subjective liking. When directly comparing the two strong brands cues, more activation in the right amygdala was found for Coca Cola cues compared with Pepsi Cola cues. During the taste phase the same beverage elicited stronger activation in left ventral striatum when it was previously announced by a strong compared with a weak brand. This effect was stronger in participants who drink Cola infrequently and might therefore point to a stronger reliance on brand cues in less experienced consumers. The present results reveal strong effects of brand labels on neural responses signalling reward.

Especies vegetales empleadas en la insalivación de hojas de “coca” (Erythroxylum coca var. Coca, Erythroxylaceae

Directory of Open Access Journals (Sweden)

Norma I. Hilgert

2000-01-01

Full Text Available Hilgert, N. I. 2000. Especies vegetales empleadas en la insalivación de hojas de “coca”(Erythroxylum coca var. coca, Erythroxylaceae. Darwiniana 38(3-4: 241-252.El estudio se desarrolló en comunidades campesinas de la selva nublada, en la alta cuenca del ríoBermejo, Provincia de Salta, Argentina con el objeto de documentar el uso de plantas involucradas en laelaboración de “yista”. “Yista” es el nombre asignado a las sustancias alcalinas utilizadas durante lainsalivación de hojas de coca (Erythroxylum coca Lam. var. coca. Para la obtención de la “yista” lasplantas seleccionadas deben ser incineradas. Se registraron veintisiete especies nativas y cinco exóticasempleadas, en el presente o en el pasado, para preparar “yista”. Se mencionan los nombres científicos yvulgares y las porciones de la planta utilizadas, y la comunidad donde se registró el uso. Se describe eilustra el modo de preparar “yista”

78 FR 38944 - Lemon Juice From Mexico: Final Results of Full Sunset Review of the Suspended Antidumping Duty...

Science.gov (United States)

2013-06-28

... party and the respondent interested parties, The Coca-Cola Company and its subsidiary, The Coca-Cola....10 percent for The Coca-Cola Export Corporation, Mexico Branch, 205.37 percent for Citrotam...

Karastusjoogihiid võib Eestile selja pöörata / Virge Lahe, Artur Tooman

Index Scriptorium Estoniae

Lahe, Virge

2008-01-01

Coca-Cola kolib kulude optimeerimiseks oma tootmise Tallinnast Lätti. Vt. samas: Õlletehas jätkab Sakus; Farmaatsiatehas võib kolida Riiga; Coca-Cola Hellenic. Diagramm: Coca-Cola majandusnäitajad

Pieprasījuma veicināšanas iespējas „Coca – Cola HBC Latvia” uzņēmumā krīzes apstākļos

OpenAIRE

Petjukeviča, Tatjana

2010-01-01

Bakalaura darba mērķis ir izpētot Latvijas bezalkoholisku dzērienu nozares attīstības tendences un vadošo uzņēmuma menedžmentu, atrast pieprasījuma veicināšanas iespējas „Coca-Cola HBC Latvia” uzņēmuma produkcijai krīzes apstākļos. Šis uzņēmums ir viens no Latvijas vadošajiem uzņēmumiem bezalkoholisko dzērienu tirdzniecībā, tomēr krīze negatīvi ietekmēja uz tā neto apgrozījuma izmaiņām, tāpēc ir nepieciešams izstrādāt vairākus pasākumus pieprasījuma veicināšanai šā uzņēmuma produkcijai. Darba...

77 FR 75998 - Lemon Juice from Mexico: Preliminary Results of Full Sunset Review of the Suspended Antidumping...

Science.gov (United States)

2012-12-26

... interested party and the respondent interested parties, The Coca-Cola Company and its subsidiary, The Coca-Cola Export Corporation, Mexico Branch (collectively, ``TCCC'') and Procimart Citrus (``Procimart.../Exporter CHED H= 1 >Weighted-Average Margin (percent) The Coca-Cola Export Corporation, Mexico Branch 146...

[Successful Removal of Hard Sigmoid Fecaloma Using Endoscopic Cola Injection].

Science.gov (United States)

Lee, Jong Jin; Kim, Jeong Wook

2015-07-01

Colorectal fecaloma is hardening of feces into lumps of varying size that is much harder in consistency than a fecal impaction. Complications of colorectal fecaloma include ulceration, bleeding, perforation and obstruction of the colon. Most fecalomas are successfully removed by conservative treatment with laxatives, enemas and rectal evacuation to relieve fecal impaction. When conservative treatments have failed, a surgical intervention may be needed. Herein, we report a case of 4.7 cm sized sigmoid fecaloma showing no response to conservative treatments that was successfully removed by endoscopic fragmentation with Coca-Cola injection instead of surgery.

Simultaneous analysis of aspartame and its hydrolysis products of Coca-Cola Zero by on-line postcolumn derivation fluorescence detection and ultraviolet detection coupled two-dimensional high-performance liquid chromatography.

Science.gov (United States)

Cheng, Cheanyeh; Wu, Shing-Chen

2011-05-20

An innovative two-dimensional high-performance liquid chromatography system was developed for the simultaneous analysis of aspartame and its hydrolysis products of Coca-Cola Zero. A C8 reversed-phase chromatographic column with ultraviolet detection was used as the first dimension for the determination of aspartame, and a ligand-exchange chromatographic column with on-line postcolumn derivation fluorescence detection was employed as the second dimension for the analysis of amino acid enantiomers. The fluorimetric derivative reagent of amino acid enantiomers was o-phthaldialdehyde. The hydrolysis of aspartame in Coca-Cola Zero was induced by electric-heating or microwave heating. Aspartame was quantified by the matrix matched external standard calibration curve with a linear concentration range of 0-50 μg mL(-1) (r(2)=0.9984). The limit of detection (LOD) and the limit of quantification (LOQ) were 1.3 μg mL(-1) and 4.3 μg mL(-1), respectively. The amino acid enantiomers was analyzed by the matrix matched internal standard calibration method (D-leucine as the internal standard) with a linear concentration range of 0-10 μg mL(-1) (r(2)=0.9988-0.9997). The LODs and LOQs for L- and D-aspartic acid and L- and D-phenylalanine were 0.16-0.17 μg mL(-1) and 0.52-0.55 μg mL(-1), respectively, that was 12-13 times more sensitive than ultraviolet detection. The overall analysis accuracy for aspartame and amino acid enantiomers was 90.2-99.2% and 90.4-96.2%, respectively. The overall analysis precision for aspartame and amino acid enantiomers was 0.1-1.7% and 0.5-6.7%, respectively. Generally, the extent of aspartame hydrolysis increases with the increase of electro-thermal temperature, microwave power, and the duration of hydrolysis time. D-aspartic acid and D-phenylalanine can be observed with the electro-thermal racemization at the hydrolysis temperature 120°C for 1 day and only D-aspartic acid can be observed at the hydrolysis temperature 90°C for 2 and 3 days. For

In Vivo and In Vitro Genotoxic and Epigenetic Effects of Two Types of Cola Beverages and Caffeine: A Multiassay Approach

Directory of Open Access Journals (Sweden)

Marcos Mateo-Fernández

2016-01-01

Full Text Available The aim of this work was to assess the biological and food safety of two different beverages: Classic Coca Cola™ (CCC and Caffeine-Free Coca Cola (CFCC. To this end, we determined the genotoxicological and biological effects of different doses of lyophilised CCC and CFCC and Caffeine (CAF, the main distinctive constituent. Their toxic/antitoxic, genotoxic/antigenotoxic, and chronic toxicity (lifespan assay effects were determined in vivo using the Drosophila model. Their cytotoxic activities were determined using the HL-60 in vitro cancer model. In addition, clastogenic DNA toxicity was measured using internucleosomal fragmentation and SCGE assays. Their epigenetic effects were assessed on the HL-60 methylation status using some repetitive elements. The experimental results showed a slight chemopreventive effect of the two cola beverages against HL-60 leukaemia cells, probably mediated by nonapoptotic mechanisms. Finally, CCC and CAF induced a global genome hypomethylation evaluated in LINE-1 and Alu M1 repetitive elements. Overall, we demonstrated for the first time the safety of this famous beverage in in vivo and in vitro models.

In Vivo and In Vitro Genotoxic and Epigenetic Effects of Two Types of Cola Beverages and Caffeine: A Multiassay Approach.

Science.gov (United States)

Mateo-Fernández, Marcos; Merinas-Amo, Tania; Moreno-Millán, Miguel; Alonso-Moraga, Ángeles; Demyda-Peyrás, Sebastián

2016-01-01

The aim of this work was to assess the biological and food safety of two different beverages: Classic Coca Cola™ (CCC) and Caffeine-Free Coca Cola (CFCC). To this end, we determined the genotoxicological and biological effects of different doses of lyophilised CCC and CFCC and Caffeine (CAF), the main distinctive constituent. Their toxic/antitoxic, genotoxic/antigenotoxic, and chronic toxicity (lifespan assay) effects were determined in vivo using the Drosophila model. Their cytotoxic activities were determined using the HL-60 in vitro cancer model. In addition, clastogenic DNA toxicity was measured using internucleosomal fragmentation and SCGE assays. Their epigenetic effects were assessed on the HL-60 methylation status using some repetitive elements. The experimental results showed a slight chemopreventive effect of the two cola beverages against HL-60 leukaemia cells, probably mediated by nonapoptotic mechanisms. Finally, CCC and CAF induced a global genome hypomethylation evaluated in LINE-1 and Alu M1 repetitive elements. Overall, we demonstrated for the first time the safety of this famous beverage in in vivo and in vitro models.

Gestion de l’eau, privatisation et droits

OpenAIRE

2018-01-01

I. Les femmes du Kerala contre Coca-Cola Vandana Shiva« Les femmes du Kerala contre Coca-Cola », Le Monde diplomatique, mars 2005, pp. 20-21 Expulsé en 1977 par le gouvernement, Coca-Cola a repris pied en Inde le 23 octobre 1993, au moment même où Pepsi-Cola s’y implantait. Les deux entreprises possèdent 90 « usines d’embouteillage » qui sont en réalité… des « usines de pompage » : 52 unités appartiennent à Coca-Cola et 38 à Pepsi-Cola. Chacune extrait entre 1 million et 1,5 million de litres...

Effect of soft drinks on proximal plaque pH at normal and low salivary secretion rates.

Science.gov (United States)

Johansson, Ann-Katrin; Lingström, Peter; Birkhed, Dowen

2007-11-01

The aim of this study was to investigate the effect of different types of drinks on plaque pH during normal and drug-induced low salivary secretion rates. Three drinks were tested in 10 healthy adult subjects: 1) Coca-Cola regular, 2) Coca-Cola light, and 3) fresh orange juice. pH was measured in the maxillary incisor and premolar region with the microtouch method. The area under the pH curve (AUC) was calculated. During normal salivary condition, mouth-rinsing with Coca-Cola regular resulted in a slightly more pronounced drop in pH during the first few minutes than it did with orange juice. After this initial phase, both products showed similar and relatively slow pH recovery. Coca-Cola light also resulted in low pH values during the very first minutes, but thereafter in a rapid recovery back to baseline. During dry mouth conditions, the regular Cola drink showed a large initial drop in pH, and slightly more pronounced than for orange juice. After the initial phase, both products had a similar and slow recovery back to baseline. At most time-points, AUC was significantly greater in dry conditions compared to normal conditions for Coca-Cola regular and orange juice, but not for Coca-Cola light. Coca-Cola light generally showed a significantly smaller AUC than Coca-Cola regular and orange juice. The main conclusion from this study is that a low salivary secretion rate may accentuate the fall in pH in dental plaque after gentle mouth-rinsing with soft drinks.

Iron supplementation reduces the erosive potential of a cola drink on enamel and dentin in situ.

Science.gov (United States)

Kato, Melissa Thiemi; Buzalaf, Marília Afonso Rabelo

2012-01-01

Iron has been suggested to reduce the erosive potential of cola drinks in vitro. The aim of this study was to evaluate in situ the effect of ferrous sulfate supplementation on the inhibition of the erosion caused by a cola drink. Ten adult volunteers participated in a crossover protocol conducted in two phases of 5 days, separated by a washout period of 7 days. In each phase, they wore palatal devices containing two human enamel and two human dentin blocks. The volunteers immersed the devices for 5 min in 150 mL of cola drink (Coca-ColaTM, pH 2.6), containing ferrous sulfate (10 mmol/L) or not (control), 4 times per day. The effect of ferrous sulfate on the inhibition of erosion was evaluated by profilometry (wear). Data were analyzed by paired t tests (pcola drinks with ferrous sulfate can be a good alternative for the reduction of their erosive potential. Additional studies should be done to test if lower ferrous sulfate concentrations can also have a protective effect as well as the combination of ferrous sulfate with other ions.

21 CFR 582.20 - Essential oils, oleoresins (solvent-free), and natural extractives (including distillates).

Science.gov (United States)

2010-04-01

.... Clover Trifolium spp. Coca (decocainized) Erythroxylum coca Lam. and other spp. of Erythroxylum. Coffee Coffea spp. Cola nut Cola acuminata Schott and Endl., and other spp. of Cola. Coriander Coriandrum... Cola acuminata Schott and Endl., and other spp. of Cola. Laurel berries Laurus nobilis L. Laurel leaves...

“Eu odeio Coca-Cola”: uma análise netnográfica sobre o discurso antimarca da comunidade virtual do orkut

OpenAIRE

Abdalla, Márcio Moutinho; Universidade Federal Fluminense; Bravo, Igor Garcia; Universidade Federal Fluminense

2011-01-01

It is evident broad organizational concerns regarding the management and maintenance of their brands. Retaliatory and repudiation action against product and services brands are shown as imposing barriers to be implemented by organizations. Thus, this study aims to deepen understanding of the subject by analyzing the speech of members of the virtual community antibrand "eu odeio coca-cola (I hate Coke)" in Orkut social network, besides seeking the motivations that led these members to express...

Detection and Quantification of 4-Methylimidazole in Cola by Matrix-assisted Laser Desorption Ionization Mass Spectrometry with Fe2O3 Nanoparticles on Zeolite.

Science.gov (United States)

Fujii, Yosuke; Ding, Yuqi; Umezawa, Taichi; Akimoto, Takafumi; Xu, Jiawei; Uchida, Takashi; Fujino, Tatsuya

2018-01-01

Food additives generally used in carbonated drinks, such as 4-methylimidazole (4MI), caffeine (Caf?), citric acid (CA), and aspartame (Apm), were measured by matrix-assisted laser desorption ionization mass spectrometry (MALDI MS) using nanometer-sized particles of iron oxide (Fe 2 O 3 NPs). The quantification of 4MI in Coca Cola (C-cola) was carried out. In order to improve the reproducibility of the peak intensities, Fe 2 O 3 NPs loaded on ZSM5 zeolite were used as the matrix for quantification. By using 2-ethylimidazole (2EI) as the internal standard, the amount of 4MI in C-cola was determined to range from 88 to 65 μg/355 mL. The results agree with the published value (approx. 72 μg/355 mL). It was found that MALDI using Fe 2 O 3 was applicable to the quantification of 4MI in C-cola.

Propuesta de un modelo ecosistémico para la cadena productiva de la coca con fines alternativos en Colombia

Directory of Open Access Journals (Sweden)

Alexandra Montoya-Restrepo

2018-01-01

Full Text Available La investigación tuvo como objetivo proponer una alternativa socioeconómica para la producción de hoja de coca en Colombia. Metodología: A partir de las propiedades industriales de la planta y sus usos ancestrales se propone la utilización del modelo de integración organizacional para el apoyo de los actuales cultivadores que tienen como único sustento este sistema productivo, ilícito en el país, pero que encuentran en peligro real de perder su capacidad productiva. Resultados: estudios actuales han determinado propiedades industriales farmacéuticas y agrícolas de la planta, con lo cual se puede realizar una integración empresarial. Conclusiones: A partir del modelo propuesto, es posible encontrar alternativas para la solución del cultivo ilícito de hoja de coca en el país, con un modelo de encadenamiento organizacional y productivo.

The use of coca: prehistory, history, and ethnography.

Science.gov (United States)

Stolberg, Victor B

2011-01-01

The purpose of this article is to review the use of the natural mild stimulant coca, which is a story that originates with the prehistory of coca, evolves through its following historical uses, and leads up to the eventual development of cocaine. This discussion will begin with the botanical background of the coca plant, followed by a review of some of the prehistoric, historic and ethnographic evidence of coca use, which indicates the extensive antiquity and pervasiveness of coca use in South and Central America. The diverse roles that coca played among the Inca and other indigenous peoples led to the early adoption of coca in the West and, in turn, to the resultant discovery of cocaine and its assorted early applications, particularly for medicinal purposes. Copyright © Taylor & Francis Group, LLC

Assessing Victory: How to Identify the Correct Measures of Success in Counterinsurgency Warfare - The Case of the FARC in Colombia

Science.gov (United States)

2013-09-01

morphine addiction, while Europeans valued its hunger- and fatigue suppressing qualities. Famously, the original recipe for Coca - Cola included coca ...resulted in the 1914 Harrison Narcotics Tax Act, which outlawed cocaine, as well as narcotics, such as opium. Coca - Cola had already changed its formula... coca cultivators who receive protection, as well as coerced support from civilians who may prefer the Colombian Government to the insurgents, but

21 CFR 182.20 - Essential oils, oleoresins (solvent-free), and natural extractives (including distillates).

Science.gov (United States)

2010-04-01

... (clary sage) Salvia sclarea L. Clover Trifolium spp. Coca (decocainized) Erythroxylum coca Lam. and other spp. of Erythroxylum. Coffee Coffea spp. Cola nut Cola acuminata Schott and Endl., and other spp. of Cola. Coriander Coriandrum sativum L. Cumin (cummin) Cuminum cyminum L. Curacao orange peel (orange...

Economic Conflict and National Security Research

Science.gov (United States)

1977-02-22

increases in oil prices and what the next budget was likely to be. Then, since he is from Atlanta where the Coca - Cola Company is located, he would go see...the local Coca - Cola representative and ask him similar questions. Governor Carter found that invariably the Coca - Cola representative knew a lot more...military attack. The OPEC em- bargo of 1973-74 is a conspicuous example, but is by no means the only one. The sponsorship of transnational terrorists

Fiebre del oro blanco: la cocaína

Directory of Open Access Journals (Sweden)

Iván Marín Argüello

1999-12-01

Full Text Available La planta de coca, Erythroxylon coca es cultivada en la zona occidental de América del Sur exigiendo condiciones de suelo muy particulares. La mezcla de las hojas de cocaína con sustancias químicas origina un polvo cristalino blanco, conocido comúnmente como cocaína. Al producto obtenido del tratamiento de la cocaína con solventes se le denomina crack. El consumo de cocaína, las formas de administración más diversas y el estado fisiológico logrado por los usuarios, es denominado flash 0 high Los efectos neuro-fisiológicos son muy variados, provocando sobre todo un fuerte estímulo al Sistema Nervioso Central (SNC, producto de la liberación de dopamina en las terminaciones nerviosas.

77 FR 273 - Combined Notice of Filings #1

Science.gov (United States)

2012-01-04

... Numbers: QF12-120-000. Applicants: The Coca-Cola Company. Description: Form 556--Notice of self-certification of qualifying cogeneration facility status of The Coca-Cola Company. Filed Date: 12/21/2011...

Atividades Marcárias como Recursos de Elaboração da Face em Comunidades Virtuais de Marca: Análise de uma Comunidade Virtual de Consumidores Da Coca-Cola

Directory of Open Access Journals (Sweden)

André Luiz Maranhão de Souza Leão

2010-10-01

Full Text Available As relações interpessoais sofreram mudanças expressivas após a inserção da internet na vida social. Deste contexto, podemos destacar as comunidades virtuais e, mais especificamente, comunidades virtuais de marcas. Assumindo que o “eu” seja uma construção social promovida nas interações sociais, este estudo objetiva analisar o comportamento verbal de participantes de comunidades virtuais de marcas em relação a estas como meio de elaboração de suas faces (Goffman, 2006. Neste sentido, assumimos a noção de o que e como dizemos as coisas são comportamentos sociais (Austin, 1990 e utilizamos o conceito de “atividades marcárias”, desenvolvido por Leão e Mello (2009. Para tal, selecionamos uma comunidade de consumidores da Coca-Cola como terreno investigativo, onde realizamos uma “netnografia da comunicação”, suportada por uma análise de discurso funcional. Por fim, aspectos teóricos e práticos são considerados. DOI: 10.5585/remark.v9i2.2168

Efectos cardiovasculares de la cocaína

Directory of Open Access Journals (Sweden)

Ubier Gómez

2001-04-01

Full Text Available

La cocaína es un alcaloide derivado de la planta de coca, la cual es nativa de Sur América. Hay datos arqueológicos de esta planta desde 300 años a. C. en los cuales se encontró la primera prueba del uso de coca en humanos. En este tiempo la coca fue reconocida por su habilidad de producir energía, quitar la fatiga y disminuir el hambre.
La cocaína es la droga ilícita más usada después de la marihuana. La
frecuencia es mayor en hombres entre los 18-25 años.
En los años 70 y 80 con el desarrollo del freebase y el crack se revolucionó el uso de esta droga, proporcionando una forma que podría ser fumada.
Los síntomas que relatan los pacientes que usan cocaína son principalmente en el sistema cardiovascular; otros son neurológicos,
pulmonares, gastrointestinales, etc.

Modificaciones psicológicas y fisiológicas producidas por la coca y la cocaína en los coqueros

Directory of Open Access Journals (Sweden)

Vicente Zapata Ortiz

1944-06-01

Full Text Available Se ha estudiado el efecto de la cocaína y de la coca en sujetos no habituados y habituados a la coca. Los resultados son los siguientes: 1. En los sujetos no habituados la cocaína produce un moderado retardo del tiempo de reacción sensorial para estímulos auditivos, a las dosis de 0.5, 1 y 1.5 mgrs. por kilo de peso corporal. 2. En los sujetos no habituados a la cocaína disminuye el tiempo de ejecución del test de Valdizán para el estudio de la atención (en el 88 % de los casos, pero aumenta el número de errores en más del 50 % de los Casos estudiados. 3. Sobre los sujetos habituados o coqueros la coca y la cocaína (de 4 a 6 mlgr. por kg. de peso retardan el tiempo de reacción sensorial para estímulos auditivos. 4. En el 91 % de los coqueros estudiados la coca disminuye el tiempo de ejecución del test de Valdizán y en el 63% disminuyen los errores. 5. Sobre los sujetos habituados, la coca durante el coqueo produce elevación de temperatura (que puede llegar a estados subfebriles, aumento del pulso, presión arterial y reflejos tendinosos; leve aumento de la respiración; modificaciones del reflejo óculo-cardiaco de carácter parasimpaticotónico en la mayoría, y de carácter simpaticotónico en muy pocos casos.

A prospective randomized trial on the use of Coca-Cola Zero(®) vs water for polyethylene glycol bowel preparation before colonoscopy.

Science.gov (United States)

Seow-En, I; Seow-Choen, F

2016-07-01

The study aimed to determine whether Coca-Cola (Coke) Zero is a safe and effective solvent for polyethylene glycol (PEG). Between December 2013 and April 2014, 209 healthy adults (115 men, 95 women) scheduled for elective colonoscopy were randomized to use either Coke Zero (n = 100) or drinking water (n = 109) with PEG as bowel preparation. Each patient received two sachets of PEG to dissolve in 2 l of solvent, to be completed 6 h before colonoscopy. Serum electrolytes were measured before and after preparation. Bowel cleanliness and colonoscopy findings were recorded. Palatability of solution, adverse effects, time taken to complete and willingness to repeat the preparation were documented via questionnaire. Mean palatability scores in the Coke Zero group were significantly better compared with the control group (2.31 ± 0.61 vs 2.51 ± 0.63, P = 0.019), with a higher proportion willing to use the same preparation again (55% vs 43%). The mean time taken to complete the PEG + Coke Zero solution was significantly faster (74 ± 29 min vs 86 ± 31 min, P = 0.0035). The quality of bowel cleansing was also significantly better in the Coke Zero group (P = 0.0297). There was no difference in the frequency of adverse events (P = 0.759) or the polyp detection rate (32% vs 31.2%). Consumption of either preparation did not significantly affect electrolyte levels or hydration status. Coke Zero is a useful alternative solvent for PEG. It is well tolerated, more palatable, leads to quicker consumption of the bowel preparation and results in better quality cleansing. Colorectal Disease © 2015 The Association of Coloproctology of Great Britain and Ireland.

Communication Among Incident Responders-A Study

Science.gov (United States)

2012-09-01

Determine If More Teams Prefer Water or Coca - Cola 5 2.3.1 Description 5 2.3.2 Results 6 2.3.3 Analysis 7 2.4 Task #4: Complete Email Message...participating in this study: <REDACTED> Please determine whether more of these teams prefer Coca - Cola or Water to drink with dinner. Please...needs to express a preference for either water or Coca - Cola . We also did not describe how teams should communicate and tally votes in order to answer our

COCA Commentary

Centers for Disease Control (CDC) Podcasts

COCA Commentary podcasts are designed to be an educational resource for healthcare providers. This podcast series provides current information on emerging health threats, emergency preparedness and response topics, and CDC clinical guidance.

75 FR 16843 - Prohibited Transaction Exemptions Grant of Individual Exemptions Involving: 2010-09, Ivy Asset...

Science.gov (United States)

2010-04-02

..., Deutsche Bank AG and Its Affiliates, D-11518; 2010-11, The Coca-Cola Company (TCCC), D-11555 AGENCY... Department, telephone (202) 693-8553. (This is not a toll-free number.) The Coca-Cola Company (TCCC) Located...

[Effects of coca chewing on the glucose tolerance test].

Science.gov (United States)

Galarza Guzmán, M; Peñaloza Imaña, R; Echalar Afcha, L; Aguilar Valerio, M; Spielvogel, H; Sauvain, M

1997-01-01

The effects of coca chewing on the glucose tolerance test were measured. The subjects were 14 habitual coca chewers and 14 non-chewers. All were of Aymara ancestry and came from a rural community from the "Altiplano" close to the city of La Paz. The coca users chewed coca leaves during 3 1/2 hours of the test. The non-chewers showed a significant hypoglycemia at 120 minutes of the test. This effect was not observed in the coca chewers. The hormonal counter-regulation response to hypoglycemia worked perfectly in non-chewers, since glucose levels reached normal values at 180 minutes of the test. These results suggest that coca chewers, at high altitude do not present hypoglycemia, due to an antagonic action of coca metabolites on insulin; allowing a greater availability of glucose in the organism. This would have a positive effect on metabolism in an environment of hypobaric hypoxia, known to lead to situations of hypoglycemia.

Sinter recrystalization and properties evaluation of glass-ceramic from waste glass bottle and magnesite for extended application

Directory of Open Access Journals (Sweden)

As'mau Ibrahim Gebi

2016-12-01

Full Text Available In a bid to address environmental challenges associated with the management of waste Coca cola glass bottle, this study set out to develop glass ceramic materials using waste coca cola glass bottles and magnesite from Sakatsimta in Adamawa state. A reagent grade chrome (coloring agent were used to modify the composition of the coca cola glass bottle;  X-ray fluorescence(XRF, X-ray diffraction (XRD and Thermo gravimetric analysis (TGA were used to characterize raw materials, four batches GC-1= Coca cola glass frit +1%Cr2O3, GC-2=97% Coca cola glass frit+ 2% magnesite+1%Cr2O3, GC-3=95% Coca cola glass frit+ 4%magnesite+1%Cr2O3, GC-4=93%Coca cola glass frit+ 6%magnesite+ 1%Cr2O3 were formulated and prepared. Thermal Gradient Analysis (TGA results were used as a guide in selection of three temperatures (7000C, 7500C and 8000C used for the study, three particle sizes -106+75, -75+53, -53µm and 2 hr sintering time were also used, the sinter crystallization route of glass ceramic production was adopted. The samples were characterized by X-ray diffraction (XRD and Scanning Electron Microscope (SEM, the density, porosity, hardness and flexural strength of the resulting glass ceramics were also measured. The resulting glass ceramic materials composed mainly of wollastonite, diopside and anorthite phases depending on composition as indicated by XRD and SEM, the density of the samples increased with increasing sintering temperature and decreasing particle size. The porosity is minimal and it decreases with increasing sintering temperature and decreasing particle size. The obtained glass ceramic materials possess appreciable hardness and flexural strength with GC-3 and GC-4 having the best combination of both properties.

PENINGKATAN PENGENDALIAN KUALITAS MELALUI METODE LEAN SIX SIGMA

Directory of Open Access Journals (Sweden)

Purnawan Adi Wicaksono

2017-09-01

Full Text Available PT. Coca-Cola Amatil Indonesia (PT. CCAI merupakan perusahaan yang bergerak di bidang minuman ringan dalam kemasan. Perusahaan ini menjadi pusat produksi produk Coca-Cola regional Jawa Tengah. Berbagai macam produk seperti Coca-Cola, Fanta, Sprite, Minute Maid dan Frestea diproduksi demi memenuhi kebutuhan pelanggan. Produk-produk tersebut tentunya tidak terlepas dari permasalahan produk cacat, dimana dalam produksinya terdapat produk yang tidak sesuai dengan standar ketetapan produk. Secara umum, produk cacat PT.CCAI dibagi menjadi tiga tipe, yakni cap, cap quality, dan underfill. Dari hasil analisis yang dilakukan, produk Coca-Cola 1000 ml memiliki jumlah cacat yang paling besar, yakni 0,49%. Penyebab terbesar dari terjadinya cacat produk pada produk Coca-Cola 1000 ml adalah underfill, dimana volume dari produk yang dihasilkan tidak sesuai dengan batas minimal. Permasalahan tersebut diselesaikan menggunakan konsep Lean Six Sigma dengan menggunakan tools diagram Pareto dan diagram tulang ikan. Dari hasil analisis menggunakan tools tersebut, PT. CCAI Semarang  disarankan untuk memberikan pelatihan-pelatihan mengenai manajemen waktu pada karyawan-karyawannya, terutama pada karyawan-karyawan baru. Selain itu, PT. CCAI Semarang harus  juga melakukan pengecekan mesin yang lebih rutin dan lebih memperhatikan lingkungan area produksi.

Hamburger, lit and coca-cola Hamburger, lit and coca-cola

OpenAIRE

Leslie Fiedler

2008-01-01

What I would like to do today is begin by talking a little while about something I had on my mind, but still remains unspoken, including a few words about my next to the last book Freaks and the book that will probably be called "What Was Literature". After I finish talking about those things for a short time I'd like to open the floor up for questions because I know, two or three people have told me already they have questions which they'd want to ask, and I'm sure some of the rest of y...

Hamburger, lit and coca-cola Hamburger, lit and coca-cola

Directory of Open Access Journals (Sweden)

Leslie Fiedler

2008-04-01

Full Text Available What I would like to do today is begin by talking a little while about something I had on my mind, but still remains unspoken, including a few words about my next to the last book Freaks and the book that will probably be called "What Was Literature". After I finish talking about those things for a short time I'd like to open the floor up for questions because I know, two or three people have told me already they have questions which they'd want to ask, and I'm sure some of the rest of you have questions you have asked before and have thought I have not adequately answered. What I would like to do today is begin by talking a little while about something I had on my mind, but still remains unspoken, including a few words about my next to the last book Freaks and the book that will probably be called "What Was Literature". After I finish talking about those things for a short time I'd like to open the floor up for questions because I know, two or three people have told me already they have questions which they'd want to ask, and I'm sure some of the rest of you have questions you have asked before and have thought I have not adequately answered.

Reshaping the Army Corps of Engineers’ Workforce

Science.gov (United States)

2013-03-01

Coca Cola Company, General Electric, IBM, Viacom, Cox Communications, MasterCard, and Accenture. Louise Kursmark is a leading expert in resume writing...and is a hiring consultant to Coca - Cola , Nortel, Siemens, and other Fortune 500 companies. She has authored 18 books about resume writing

Selecting Senior Acquisition Officials: Assessing the Current Processes and Practices for Recruiting, Confirming, and Retaining Senior Officials in the Acquisition Workforce

Science.gov (United States)

2016-04-21

Berkshire Hathaway • Citigroup • Coca - Cola • Pepsicola • Comcast Vodaphone – An Under Secretary of Defense for Comptroller: • Berkshire...Hathaway • Gillette – A General Counsel of the Department of Defense: • AOL-Time Warner • Coca - Cola In recent Presidential transitions, an

Forests and drugs: coca-driven deforestation in tropical biodiversity hotspots.

Science.gov (United States)

Dávalos, Liliana M; Bejarano, Adriana C; Hall, Mark A; Correa, H Leonardo; Corthals, Angelique; Espejo, Oscar J

2011-02-15

Identifying drivers of deforestation in tropical biodiversity hotspots is critical to assess threats to particular ecosystems and species and proactively plan for conservation. We analyzed land cover change between 2002 and 2007 in the northern Andes, Chocó, and Amazon forests of Colombia, the largest producer of coca leaf for the global cocaine market, to quantify the impact of this illicit crop on forest dynamics, evaluate the effectiveness of protected areas in this context, and determine the effects of eradication on deforestation. Landscape-level analyses of forest conversion revealed that proximity to new coca plots and a greater proportion of an area planted with coca increased the probability of forest loss in southern Colombia, even after accounting for other covariates and spatial autocorrelation. We also showed that protected areas successfully reduced forest conversion in coca-growing regions. Neither eradication nor coca cultivation predicted deforestation rates across municipalities. Instead, the presence of new coca cultivation was an indicator of municipalities, where increasing population led to higher deforestation rates. We hypothesize that poor rural development underlies the relationship between population density and deforestation in coca-growing areas. Conservation in Colombia's vast forest frontier, which overlaps with its coca frontier, requires a mix of protected areas and strategic rural development to succeed.

Korporatīvā sociālā atbildība: patērētāju uztveres un korporāciju komunikācijas analīze starptautiskajos tirgos uz McDonald's un Coca-Cola piemēra.

OpenAIRE

Teterins, Pāvels

2016-01-01

Korporatīvās sociālās atbildības (KSA) komunikācijas efektivitātes pamats ir pielāgošanās patērētāju prasībām. Pētījuma mērķis bija uz McDonald’s un Coca-Cola sociālo tīklu KSA komunikācijas piemēra, izvērtēt to, vai kompānijas pielāgo KSA komunikāciju patērētāju vērtējumam par atbildīgu uzņēmējdarbību, un piedāvāt optimālu KSA komunikācijas struktūru. Demogrāfisko faktoru ietekme uz Latvijas, Vācijas un Austrālijas KSA vērtējumu praktiski netika novērota. Savukārt, salīdzinot valstis savā st...

Publications | Page 324 | IDRC - International Development ...

International Development Research Centre (IDRC) Digital Library (Canada)

Results 3231 - 3240 of 6374 ... Costa Rica's competition authority fines Coca-Cola. The benefits of competition policy are not always clear to the average consumer. But people in Costa Rica noticed when a competition authority ruling forced Coca-Cola makers to change their practices. The highly visible case is.

An Analysis of Counterinsurgency Campaigns Using Lanchestrian Based Marketing Differential Equations

Science.gov (United States)

2010-09-01

Coca - Cola would be assessed to be high relative to Shasta Brand cola , as Coca - Cola advertises more than Shasta. The analogous comparison in our model...marketing models. . . have a strong resemblance to Lanchester’s models of warfare.” (Little, 1979) Mathematical modeling of marketing and advertising ... advertising expenditure or effort, ρ is the response constant measuring the rate of effectiveness per unit of effort, and δ is the rate at which the

Max Headroom, Ad Man of the Eighties: When Commercial Becomes Cult.

Science.gov (United States)

Wassmuth, Birgit L.; Carr, Douglas J.

With Coca-Cola's selection of a digital, computer-constructed "spokesthing" named Max Headroom, came a dramatic shift toward a reliance on high technology to deliver the advertising message. Headroom was developed in Britain, and made his debut on the Home Box Office television network in 1985. Coca-Cola then bought the rights to…

Coca: High Altitude Remedy of the Ancient Incas.

Science.gov (United States)

Biondich, Amy Sue; Joslin, Jeremy D

2015-12-01

The use of coca leaf for medicinal purposes is a centuries-old tradition of the native peoples of South America. Coca products are thought by many laypersons to provide risk-free benefits to users participating in strenuous activities at high altitude. Physiologic studies of coca have increased understanding of its possible mechanism of action as well as its potential impact on high altitude activities. This present work explores the role of coca throughout the history of the Andean peoples and explores whether this ancient remedy has a place in modern medicine. A focused summary of research articles with particular relevance to the field of wilderness medicine is also included to better provide the reader with lessons not only from history but also from another culture. Copyright © 2015 Wilderness Medical Society. Published by Elsevier Inc. All rights reserved.

Improving the palatability of activated charcoal in pediatric patients.

Science.gov (United States)

Cheng, Adam; Ratnapalan, Savithiri

2007-06-01

To compare the taste preference and ease of swallowing of activated charcoal among healthy teenagers when mixed separately with 3 different additives: chocolate milk, Coca-Cola, and water. Healthy volunteers between 14 to 19 years of age were selected for the study. Five grams of activated charcoal (25 mL of 0.2 g/mL of Charcodote [Pharma Science, Montreal, Canada]) was mixed with 25 mL of chocolate milk, Coca-Cola, or water individually to make up 50 mL. The volunteers drank the 3 cups of the charcoal-additive mixture separately and then rated taste and ease of swallowing on a 10-cm visual analogue scale. The subjects then indicated their preferred charcoal-additive mixture if he/she had to drink 9 more portions of charcoal (this would estimate the dose of charcoal for a 50-kg child). A total of 44 subjects were recruited (25 boys and 19 girls). The mean scores for taste preference for chocolate milk, Coca-Cola, and water mixtures of charcoal were 5.5, 6.3, and 2.0, respectively, on a 10-cm visual analogue scale. Thus, subjects preferred the taste of charcoal mixed with chocolate milk or Coca-Cola over charcoal mixed with water (P = 0.0003 for both comparisons). The subjects did not show a statistically significant difference for ease of swallowing between the 3 charcoal-additive mixtures. Overall, 48% preferred the chocolate milk mixture, 45% preferred the Coca-Cola mixture, and 7% preferred charcoal mixed with water. Healthy teenaged subjects identified that activated charcoal (Charcodote) mixed with chocolate milk or Coca-Cola (in a 1:1 ratio) improved taste but had no significant effect on improving ease of swallowing. Overall, the addition of chocolate milk or coke improves the palatability of charcoal and is favored over charcoal mixed with water alone.

Coca: The History and Medical Significance of an Ancient Andean Tradition

Directory of Open Access Journals (Sweden)

Amy Sue Biondich

2016-01-01

Full Text Available Coca leaf products are an integral part of the lives of the Andean peoples from both a cultural and traditional medicine perspective. Coca is also the whole plant from which cocaine is derived. Coca products are thought to be a panacea for health troubles in regions of South America. This review will examine the toxicology of whole coca and will also look at medicinal applications of this plant, past, present, and future.

Do soft drinks affect metal ions release from orthodontic appliances?

Science.gov (United States)

Mikulewicz, Marcin; Wołowiec, Paulina; Loster, Bartłomiej W; Chojnacka, Katarzyna

2015-01-01

The effect of orange juice and Coca Cola(®) on the release of metal ions from fixed orthodontic appliances. A continuous flow system designed for in vitro testing of orthodontic appliances was used. Orange juice/Coca Cola(®) was flowing through the system alternately with artificial saliva for 5.5 and 18.5h, respectively. The collected samples underwent a multielemental ICP-OES analysis in order to determine the metal ions release pattern in time. The total mass of ions released from the appliance into orange juice and Coca Cola(®) (respectively) during the experiment was calculated (μg): Ni (15.33; 37.75), Cr (3.604; 1.052), Fe (48.42; ≥ 156.1), Cu (57.87, 32.91), Mn (9.164; 41.16), Mo (9.999; 30.12), and Cd (0.5967; 2.173). It was found that orange juice did not intensify the release of metal ions from orthodontic appliances, whereas Coca Cola(®) caused increased release of Ni ions. Copyright © 2015 Elsevier GmbH. All rights reserved.

Biological activity of the alkaloids of Erythroxylum coca and Erythroxylum novogranatense

NARCIS (Netherlands)

Salemink, C.A.; Novák, M.; Khan, I.

1984-01-01

The cultivated Erythroxylum varieties E. coca var. coca, E. coca var. ipadu, E. novogranatense var. novogranatense and E. novogranatense var. truxillense contain 18 alkaloids, identified so far, belonging to the tropanes, pyrrolidines and pyridines, with cocaine as the main alkaloid. The biological

Proceedings of the Annual Ada Software Engineering Education and Training Symposium (4th) Held in Houston, Texas on June 13-15, 1989

Science.gov (United States)

1989-06-01

Canfields, SevenUp, CocaCola , none); type Ounces is range 0 .. 20; type PriceType is digits 2 range 0.0 .. 0.75; type ContainerType is (bottle, can...brand of the soda (Shasta, CocaCola , etc.) function IsDiet(TheSoda : Soda) return boolean; -- return TRUE if the soda is a diet soda, FALSE otherwise

Prezentace dlouhodobých hmotných aktiv v účetních závěrkách dle IFRS / US GAAP

OpenAIRE

Karľa, Tomáš

2010-01-01

Purpose of this work is to describe long-termed tangible assets in compliance with IFRS and U.S. GAAP and compare their individual elements using financial statements of The Coca-Cola Company and Coca-Cola HBC. Part of this work will focus on ongoing convergent process. Specifity of agriculture (IAS 41) is not an object of this work.

Las artes de leer e interpretar las hojas de coca

Directory of Open Access Journals (Sweden)

Eugenia Flores

2017-03-01

Full Text Available En este artículo quisiera hablar sobre un oficio secreto, subterráneo, clandestino, que es el arte de leer e interpretar las hojas de coca en espacios marginales del valle de Salta. Muestro en estas páginas las diferentes formas y modos en que la coca es utilizada por la población local, diversa y heterogénea, donde tradiciones indígenas ancestrales se manifiestan en prácticas concretas que rozan los límites entre la magia y la terapia. Presto especial interés, a partir del trabajo de campo realizado, a aquellas personas que manejan estas artes de leer las hojas de coca, las cuales en los casos analizados fueron adquiridas a partir de un ritual de paso, que fue el haber sido “tocado por el rayo”. Me interesa particularmente trabajar con estos hombres y mujeres, cuyo arte de hacer con coca es equiparable a las “maneras de hacer”. Estas maneras de hacer con la coca ritual no están visibilizadas y son subterráneas, marginales y silenciosas, en este artículo se pretende dar cuenta de estas prácticas con coca y sus dinámicas relaciones inter e intra comunales. Palabras-claves: Artes; maneras de hacer; coca; ritual.

Brief communication: effect of coca-leaf chewing on salivary progesterone assays.

Science.gov (United States)

Vitzthum, V J; von Dornum, M; Ellison, P T

1993-12-01

Although there is evidence for reduced fertility in Andean and Himalayan populations at higher altitudes, factors other than hypoxia may be primarily responsible. A valuable approach in the investigation of these fertility determinants is the use of salivary steroid assays. However, coca-leaf chewing--a ubiquitous practice among high altitude Andean populations--has negative consequences for the accurate measurement of ovarian steroids. This report evaluates the effects of coca-leaf chewing on assays of salivary progesterone. Study participants include naive and habitual users of coca leaf from La Paz and El Alto, Bolivia. Approximately 300 saliva samples were collected immediately before, during, and after coca-leaf chewing. The series includes samples with and without the alkaloid enhancer typically used by coca-leaf chewers. Coca chewing produces false salivary progesterone values that mimic luteal phase values. On the basis of this study, an appropriate protocol is developed for the collection of salivary samples in coca-leaf chewing populations. These results verify the feasibility of salivary assays, even for very difficult field conditions, and highlight the necessity of establishing suitable collection procedures before full field implementation of saliva sampling.

Influence of various acidic beverages on tooth erosion. Evaluation by a new method.

Science.gov (United States)

Zimmer, Stefan; Kirchner, Georg; Bizhang, Mozhgan; Benedix, Mathias

2015-01-01

We have analyzed the loss of enamel and dentine after exposure to different non-alcoholic drinks with a simple new method using bovine teeth. 100 enamel and 100 dentine specimens from freshly extracted bovine incisors were randomly attributed to 10 groups (n=10 for enamel and dentine each). Prior to the start of the experiment all specimens were weighed using a precision balance. The mean initial masses (SD) were 35.8 mg (7.2) for enamel and 24.7 mg (7.0) for dentine. No statistically significant differences were found between groups for initial masses (p>0.05, ANOVA with Bonferroni post hoc test). Thereafter, all specimens of one group were simultaneously placed in 200 ml of the following fluids: Coca-Cola, Coca-Cola light, Sprite, apple juice, Red Bull, orange juice, Bonaqua Fruits (Mango-Acai), tap water, chlorinated swimming pool water, and lemon juice. Fluids were continuously ventilated at 37° C for 7 days. Thereafter the specimens were weighed again and the mean mass loss was calculated. The values were (enamel/dentine): Coca-Cola 7.5 mg/6.6 mg; Coca-Cola light 5.2 mg/3.5 mg, Sprite 26.1 mg/17.7 mg, apple juice 27.1 mg/15.2 mg, Red Bull 16.6 mg/17.0 mg, orange juice 24.3 mg/20.2 mg, Bonaqua Fruits (Mango-Acai) 17.8 mg/16.2 mg, tap water -0.2 mg/-0.3 mg, swimming pool water -0.3 mg/-0.2 mg, and lemon juice 32.0 mg/28.3 mg. From all drinks, Cola and Cola light showed the least erosivity (pCoca-Cola light. The findings from the present study should be taken into account in choosing a diet that provides satisfactory nutrition while minimizing tooth erosion.

Bara ett tips

DEFF Research Database (Denmark)

Ravn Sørensen, Anders; Mølgaard, Ellen

2016-01-01

Kom ihåg att fråga en historiker innan du bygger ditt varumärke på dess förflutna. Det glömde Coca-Cola i Tyskland.......Kom ihåg att fråga en historiker innan du bygger ditt varumärke på dess förflutna. Det glömde Coca-Cola i Tyskland....

Uniformed Services University of the Health Sciences Journal. 2004/5 Edition

Science.gov (United States)

2005-10-30

serves primarily with Coca Cola Inc. providing Occupational Medicine clinical training in Atlanta and consultative services worldwide for Coca Cola ...duty personnel of the Uniformed Services who receive authorization to participate in the USU graduate training programs under the sponsorship of their...in reducing health disparities through its sponsorship of interactive workshops, presentations by improvisational actors, and the development of

From Strategic Communication to Simply Communicate: Redefining SC in Military Communication

Science.gov (United States)

2011-04-10

been much easier for Coca Cola to coordinate and execute cmmnunication stnitegy for their 11 98,000 employees18 than it has for DOD leadership to...Prentice Hall, 2007. ’ 16 Ibid. . ~ 17 Ibid. 18 Estimate of Coca - Cola Company employees (world-wide) for 20 10; information provided from corporate...16 SECTION THREE: . . Marketing & Advertising : a 51h SC-Enabler? ................................................................ ~ ... 22

Vertical Integration and Common Agency : An Empirical Analysis of the U.S. Carbonated Soft Drink Industry

OpenAIRE

Adachi, Takanori

2017-01-01

By using the unique feature of the U.S. carbonated soft drink industry, I find that PepsiCo's 2010 vertical merger lowered its retail prices by 4.4%. More importantly, these price effects are stronger in the markets with Coca-Cola's common agency than in the markets with PepsiCo's common agency: I find a price reduction of 2.5% for the markets where neither Coca-Cola's nor PepsiCo's bottler is a common agent for Dr Pepper. PepsiCo's prices are additionally lowered by 2.3-2.5% if Coca-Cola’s b...

Comparison of the microhardness of primary and permanent teeth after immersion in two types of carbonated beverages.

Science.gov (United States)

Haghgou, Hamid R; Haghgoo, Roza; Asdollah, Fatemah Molla

2016-01-01

The consumption of carbonated beverages is one of the etiological factors that cause dental erosion. The purpose of this research was to compare changes in the microhardness of permanent and primary teeth after immersion in two types of carbonated beverages. This investigation was done on 30 healthy permanent molars and 30 healthy primary canines. Each group of primary and permanent teeth was subdivided into three groups of 10 teeth. The teeth was immersed in 40 ml of each of the three beverages for 5 min. One subgroup was immersed in water (as a control). The next was immersed in Lemon Delster and the last subgroup was immersed in Coca-Cola. The microhardness of enamel was measured using the Vickers method before and after immersion. Finally, the data was analyzed by paired t-test, one-way analysis of variance, and t-test. Microhardness reduction in the primary teeth was significant in both the Lemon Delster and Coca-Cola groups (P Coca-Cola and Lemon Delster caused a significant reduction of microhardness in tooth enamel. This reduction was greater in primary teeth than in permanent teeth, and was also greater after immersion in Coca-Cola than after immersion in Lemon Delster.

Risks of a fructose rich soft drink consumption on some biochemical parameters in Balb/c mice

International Nuclear Information System (INIS)

Abd Elmonem, H.A.; Ali, E.A.

2011-01-01

Consumption of soft drinks, in particular carbonated beverages, has markedly increased in the last two to three decades. In fact, the carbonated beverages are the most popular refreshments among most of the world's population. The aim of this study was to assess the body weight gains and analyze some biochemical and hematological parameters in male and female Balb/c mice. Animals were provided with diluted coca cola (fructose rich soft drink) for 6 weeks and were matched against corresponding control animals. The control animals were maintained on tap water ad libitum and coca cola was diluted v/v by tap water. The results revealed that the percentages of body weight gains of male and female control animals were significantly higher than the corresponding mice provided with coca cola. Hemoglobin content (Hb, g/100ml blood), erythrocytes (RBCs), hematocrit (HCT), mean corpuscular volume (MCV), mean corpuscular hemoglobin (MCH), leucocytes (WBCs), granulocytes and blood platelet counts were significantly decreased in the groups of mice treated with the soft drink, compared to the control groups. However, significant increases were observed in lymphocytes in the treated groups. Consumption of the soft drink (coca cola) in both male and female animal groups exhibited significant increases of total cholesterol, triglycerides, low density lipoprotein-c and atherogenic index. Levels of serum calcium significantly decreased in both male and female treated mice than the corresponding control groups. Consumption of coca cola did not affect the levels of T3. This study suggests that consumption of high fructose soft drink may lead to many health problems

Effect of commonly used beverage, soft drink, and mouthwash on force delivered by elastomeric chain: a comparative in vitro study.

Science.gov (United States)

Kumar, Kiran; Shetty, Sharath; Krithika, M J; Cyriac, Bobby

2014-06-01

The objective was to evaluate and compare the effect of Coca-Cola®, tea, Listerine® mouthwash on the force delivered by elastomeric chain in vitro. Four specimen groups (distilled water, Coca-Cola®, tea, Listerine® mouthwash) with a total sample size of 480 specimens. A specimen is described as a four link grey close elastomeric chain. Jigs, each with a series of pins set 25 mm apart, was used to hold stretched elastomeric chains at a constant length. These jigs allowed for complete submersion of the elastomeric chain in a water bath throughout the test period, as well as the dipping of elastomeric chains in respective control and test solutions. For 60 s, twice a day, groups were exposed to the respective solutions, the two daily exposure was separated by 9 h and force measurements were taken at six time points during the experiment, that is, 1 h, 24 h, 7 days, 14 days, 21 days, and 28 days. Force measurements were made by Instron machine by a single blinded examiner with the help of a second examiner. It was found out that there was highly significant difference between groups control, Coca-Cola®, Listerine®, and tea as well as there was highly significant (p Coca-Cola® and the Listerine® group reached a plateau between 7 and 21 days then decrease between 21 and 28 days. The tea group showed plateau phase between 7 and 28 days. After 28 days in the control group, 25% force decay occurred while the test groups force decay of 30-50% occurred. Coca-Cola®, Listerine® mouthwash, and tea cause an increase in force decay of elastomeric chains over time. Tea caused highest force decay followed by Listerine® and Coca-Cola® when compared to control group. How to cite the article: Kumar K, Shetty S, Krithika MJ, Cyriac B. Effect of commonly used beverage, soft drink, and mouthwash on force delivered by elastomeric chain: A comparative in vitro study. J Int Oral Health 2014;6(3):7-10.

Anestesia no paciente usuário de cocaína Anestesia en el paciente usuario de cocaína Anesthesia in cocaine users

Directory of Open Access Journals (Sweden)

Ana Luft

2007-06-01

Full Text Available JUSTIFICATIVA E OBJETIVOS: A cocaína é a droga ilícita mais freqüentemente associada a óbitos, e suas implicações perioperatórias nos pacientes agudamente intoxicados ou com história de uso crônico precisam ser bem conhecidas pelos anestesiologistas. O conhecimento da neurofisiologia, da farmacologia e das conseqüências fisiopatológicas decorrentes do uso da cocaína poderá facilitar o cuidado desses pacientes. O objetivo deste trabalho foi revisar as informações sobre a cocaína e suas interações com a anestesia. CONTEÚDO: O artigo discute a farmacologia da cocaína, as conseqüências fisiopatológicas decorrentes do seu uso e as interações com a anestesia. CONCLUSÕES: A compreensão e o reconhecimento precoce das complicações associadas ao uso de cocaína são essenciais para o manuseio adequado de pacientes usuários desta droga. O anestesiologista deve estar preparado, pois tanto as anestesias regionais quanto a geral apresentam riscos significativos nesses pacientes.JUSTIFICATIVA Y OBJETIVOS: La cocaína es la droga ilícita más frecuentemente asociada a decesos, y sus implicaciones perioperatorias en los pacientes agudamente intoxicados o con historial de uso crónico necesitan ser muy bien conocidas por los anestesiólogos. El conocimiento de la neurofisiología, de la farmacología y de las consecuencias fisiopatológicas provenientes del uso de la cocaína podrá facilitar el cuidado de esos pacientes. El objetivo de este trabajo fue revisar las informaciones sobre la cocaína y sus interacciones con la anestesia. CONTENIDO: El artículo discute la farmacología de la cocaína, las consecuencias fisiopatológicas provenientes de su uso y las interacciones con la anestesia. CONCLUSIONES: La comprensión y el reconocimiento precoz de las complicaciones asociadas al uso de la cocaína son esenciales para el manejo adecuado de pacientes usuarios de esa droga. El anestesiólogo debe estar preparado, pues tanto las

Observaciones en enfermos mentales habituados a la coca

OpenAIRE

Gutiérrez Noriega, Carlos

2016-01-01

Estudio en seis enfermos mentales habituados a la coca. En sólo un caso encuentra relación entre el cocaísmo y la alteración mental. Lo más frecuente son las alucinaciones, ideas delirantes de persecución y alteraciones cenestésicas. En todos los casos hubo bradicardia e hipotensión arterial. El metabolismo basal disminuye durante la abstinencia.

Drugs and Protected Areas: Coca Cultivation and Social Acceptance of Bahuaja-Sonene National Park in Peru

Directory of Open Access Journals (Sweden)

Jaqueline Garcia-Yi

2015-06-01

Full Text Available Cocaine is extracted from coca: a native bush from the Amazon rainforest. Coca is mostly grown in remote areas to avoid government intervention, and it has been increasingly cultivated inside protected areas (PAs. The effects of coca cultivation on the preservation of PAs are largely unknown. This research uses panel data (2006–2008 from a total of 684 farmers to evaluate the influence of coca growing on the acceptance of PAs, using as case study a farmer community located within the buffer zone of Bahuaja-Sonene National Park (Peru. All farmers are coffee growers and some complement their income with coca production. The area has not been subject of forced coca eradication activities. The data were analyzed using probit models with covariance matrix correction for cluster errors by year, with and without interaction effects. The results suggest that coca growers are more likely to state a positive opinion about the PA than non-coca growers. This may reflect the fact that non-coca growers need extensive areas of land for coffee cultivation in order to approach the economic benefits obtained by farmers who also grow coca. However the likelihood of stating a positive opinion by coca growers decreases the higher the perception that coca cultivation has increased in the region. Coca growers may be afraid that large coca areas would lead to the implementation of forced eradication activities. In such a case, the BSNP would restrict the access to remote land resources, which in turn decreases the support for this PA.

From Conflict to Collaboration: An Innovative Approach to Reducing Coca Cultivation in Bolivia

Directory of Open Access Journals (Sweden)

Kathryn Ledebur

2013-03-01

Full Text Available Upon his presidential election, Bolivian coca grower leader Evo Morales adopted a policy of promoting consensual coca reduction through social control, a sophisticated coca monitoring system, and economic development. That strategy is paying off. In 2011, coca cultivation decreased by 13 per cent according to the U.S. government. The Morales administration has also made significant progress facing the ongoing challenges of drug production and trafficking. Seizures of coca paste and cocaine and destruction of drug laboratories have steadily increased since President Morales took office. Despite continued tensions in bilateral relations, U.S.-Bolivian counter-drug cooperation continues and the signing of a new framework agreement in 2011 should lead to an exchange of ambassadors. Internationally, Bolivia has successfully gained acceptance of the right to the traditional use of coca within its own territory. But Bolivia’s efforts must be carried out in tandem with effective demand reduction strategies to shrink the global cocaine market.

A elaboração da face em comunidades virtuais de marca: um estudo de caso sobre uma comunidade virtual de consumidores da Coca-Cola

Directory of Open Access Journals (Sweden)

Grayci Kelli Alexandre de Freitas

Full Text Available As mudanças por que passam a sociedade e as pessoas, em campos como comunicação, consumo e organização social, desde a concepção da modernidade, colocaram em xeque muitos conceitos que embasavam a compreensão a respeito das pessoas e das suas relações sociais, incluídas as de consumo. Destacamos, neste quadro, as interações sociais encenadas pelas pessoas e os caminhos que percorrem para a elaboração dos seus "eus". Partindo de uma realidade cujo uso massivo da Internet e o surgimento das comunidades virtuais são enfatizados, recortamos uma comunidade virtual da marca Coca-Cola como terreno para compreendermos que faces são elaboradas pelas pessoas quando se utilizam de signos marcários como mediadores em interações virtuais. Para tanto, adotamos as noções de "eu" e elaboração da face conforme concebidas por Goffman (2006, juntamente com a concepção de marca numa dimensão simbólica, enquanto recurso de representação social. Sob este arcabouço teórico, seguimos a perspectiva interpretativista para realizar este estudo de caso netnográfico por meio da análise de discurso funcional. Juntamente com estas orientações ontoepistemológicas e metodológicas, adotamos o método elaborado por Leão (2007 para acessarmos as interações virtuais concebidas como face a face. Catorze faces foram identificadas. Estas são descritas por meio de exemplos extraídos das observações, os quais são elucidativos do papel da marca estudada na dinâmica de negociação interacional entre os participantes, que caracteriza o processo de elaboração de faces. Contribuições para o conhecimento, bem como implicações gerenciais são consideradas.

Promotional Strategy Impacts on Organizational Market Share and Profitability

OpenAIRE

Adesoga Dada Adefulu

2015-01-01

The paper examined promotional strategy impacts on market share and profitability in Coca-Cola and 7up companies in Lagos State, Nigeria. Survey research method was adopted. The study population was the staff in marketing positions in the selected companies. Questionnaire was administered on the samples from Coca-Cola and 7UP companies. The statistical tool employed was the univariate analysis of variance (ANOVA) to determine the statistical significance and the extent to which...

Combating Terrorism Within Local Policing Through Crime Reduction: Using Real-Time, Situational Awareness Within a Distributed Common Operating Picture to Combat all Crime and Terrorism V2I2SION Process and SAFECOP Pilot Project

Science.gov (United States)

2013-03-01

revealed the presence of two white males, one with a tattoo, driving a white older model Ford Aerostar van. The van had the faded words “ Coca Cola ” on the...to the Coca Cola Corporation at Fowler/59th St. regarding the leads on the van. The manager sent the detectives to the Greater Tampa Bay Auto...the underpinnings of each crime category listed are illicit financial gain, local law enforcement officials, with a strong crime fighting strategy

The Effect of Two Soft Drinks on Bracket Bond Strength and on Intact and Sealed Enamel: An In Vitro Study

OpenAIRE

Pasha, Azam; Sindhu, D; Nayak, Rabindra S; Mamatha, J; Chaitra, K R; Vishwakarma, Swati

2015-01-01

Background and Objectives: This study was conducted to evaluate the effect of two soft drinks, Coca-Cola and Mirinda orange on bracket bond strength, on adhesive remnant on teeth after debonding the bracket, and to observe by means of scanning electron microscope (SEM) the effect of these drinks on intact and sealed enamel. Methods: 120 non-carious maxillary premolar teeth already extracted for Orthodontic purposes were taken and divided into three groups, i.e., Coca-Cola drink, Mirinda orang...

Redesigning Acquisition Processes: A New Methodology Based on the Flow of Knowledge and Information

Science.gov (United States)

2001-07-01

their audiences and, in the process of doing so, manage to make a profit. The Value of Information One interesting aspect of information is that it has...different nature of the attributes above in a business context. The “corporate war” between Coca-Cola and Pepsi in the 1980s was largely one of product...differentiation (Ramsey, 1987). Both Coca-Cola and Pepsi tried to increase their shares of the “cola” soft drink market by launching new differentiated

Effect of pH and comedication on gastrointestinal absorption of posaconazole: monitoring of intraluminal and plasma drug concentrations.

Science.gov (United States)

Walravens, Jeroen; Brouwers, Joachim; Spriet, Isabel; Tack, Jan; Annaert, Pieter; Augustijns, Patrick

2011-11-01

Posaconazole (Noxafil®) is an extended-spectrum triazole antifungal agent for prevention and treatment of invasive fungal infections. An inadequate dietary intake and abnormal gastric pH levels are common in critically ill patients receiving antifungal treatment with posaconazole, resulting in unpredictable bioavailability and sub-therapeutic plasma concentrations. This study was carried out to elucidate the impact of pH on posaconazole absorption and to explore the underlying mechanisms of enhanced intestinal absorption when coadministering an acidic carbonated beverage. In contrast to previously published studies, in which only plasma concentrations were determined, we also explored the gastric and intestinal behaviour of posaconazole after a single oral dose. A crossover study was performed in five healthy subjects. A single dose (10 mL) of posaconazole suspension (40 mg/mL) was administered orally in four different conditions: with 330 mL of water (condition 1); with 330 mL of a cola beverage [Coca-Cola®] (condition 2); with 330 mL of water following intake of the proton pump inhibitor esomeprazole 40 mg once daily for 3 days (condition 3); or with 330 mL of Coca-Cola® following intake of esomeprazole 40 mg once daily for 3 days (condition 4). After administration, gastrointestinal fluid and plasma samples were collected at regular time points, and posaconazole concentrations were determined. Compared with administration with water, coadministration of Coca-Cola® did not alter the pH of the intraluminal environment but did significantly increase posaconazole gastric concentrations (+102%; p Coca-Cola® and prolonged gastric residence. Coadministration of esomeprazole led to an increased gastric pH, which was accompanied by decreased posaconazole absorption; the mean plasma and gastric area under the concentration-time curve (AUC) values decreased by 37% and 84%, respectively. Simultaneous intake of Coca-Cola® could not completely compensate for the

Erosive Effect of Different Soft Drinks on Enamel Surface in vitro: Application of Stylus Profilometry.

Science.gov (United States)

Barac, Radomir; Gasic, Jovanka; Trutic, Natasa; Sunaric, Slavica; Popovic, Jelena; Djekic, Petar; Radenkovic, Goran; Mitic, Aleksandar

2015-01-01

To assess the erosive potential of various soft drinks by measuring initial pH and titratable acidity (TA) and to evaluate enamel surface roughness using different exposure times. The initial pH of the soft drinks (group 1: Coca-Cola; group 2: orange juice; group 3: Cedevita; group 4: Guarana, and group 5: strawberry yoghurt) was measured using a pH meter, and TA was measured by titration with NaOH. Enamel samples (n = 96), cut from unerupted human third molars, were randomly assigned to 6 groups: experimental (groups 1-5) and control (filtered saliva). The samples were exposed to 50 ml of soft drinks for 15, 30 and 60 min, 3 times daily, during 10 days. Between immersions, the samples were kept in filtered saliva. Enamel surface roughness was measured by diamond stylus profilometer using the following roughness parameters: Ra, Rq, Rz, and Ry. Data were analyzed by one-way ANOVA, Tukey's post hoc and Student-Newman-Keuls post hoc tests. The pH values of the soft drinks ranged from 2.52 (Guarana) to 4.21 (strawberry yoghurt). Orange juice had the highest TA, requiring 5.70 ml of NaOH to reach pH 7.0, whereas Coca-Cola required only 1.87 ml. Roughness parameters indicated that Coca-Cola had the strongest erosion potential during the 15 min of exposure, while Coca-Cola and orange juice were similar during 30- and 60-min exposures. There were no significant differences related to all exposure times between Guarana and Cedevita. Strawberry yoghurt did not erode the enamel surface regardless of the exposure time. All of the tested soft drinks except yoghurt were erosive. Erosion of the enamel surfaces exposed to Coca-Cola, orange juice, Cedevita, and Guarana was directly proportional to the exposure time. © 2015 S. Karger AG, Basel.

The Effect of Two Soft Drinks on Bracket Bond Strength and on Intact and Sealed Enamel: An In Vitro Study.

Science.gov (United States)

Pasha, Azam; Sindhu, D; Nayak, Rabindra S; Mamatha, J; Chaitra, K R; Vishwakarma, Swati

2015-01-01

This study was conducted to evaluate the effect of two soft drinks, Coca-Cola and Mirinda orange on bracket bond strength, on adhesive remnant on teeth after debonding the bracket, and to observe by means of scanning electron microscope (SEM) the effect of these drinks on intact and sealed enamel. 120 non-carious maxillary premolar teeth already extracted for Orthodontic purposes were taken and divided into three groups, i.e., Coca-Cola drink, Mirinda orange, and control (artificial saliva) group. Brackets were bonded using conventional methods. Teeth were kept in soft drinks for 15 days, for 15 min, 3 times a day, separated by intervals of 2 h. At other times, they were kept in artificial saliva. The samples, thus obtained were evaluated for shear bond strength using the universal testing machine and subsequently subjected for adhesive remnant index (ARI) scores. SEM study on all the three groups was done for evaluating enamel surface of the intact and sealed enamel. The lowest mean resistance to shearing forces was shown by Mirinda orange group (5.30 ± 2.74 Mpa) followed by Coca-Cola group (6.24 ± 1.59 Mpa) and highest resistance to shearing forces by control group (7.33 ± 1.72 Mpa). The ARI scores revealed a cohesive failure in control samples and an adhesive failure in Mirinda and cola samples. SEM results showed areas of defect due to erosion caused by acidic soft drinks on intact and sealed enamel surface. Mirinda group showed the lowest resistance to shearing forces, followed by Coca-Cola group and with the highest resistance to shearing forces by the control group. There were significant differences between the control group and the study groups. Areas of defects, which were caused by erosion related to acidic soft drinks on the enamel surface around the adhesive, were seen. Areas of defects caused by Coca-Cola were more extensive when compared to Mirinda orange drink.

The Effect of Two Soft Drinks on Bracket Bond Strength and on Intact and Sealed Enamel: An In Vitro Study

Science.gov (United States)

Pasha, Azam; Sindhu, D; Nayak, Rabindra S; Mamatha, J; Chaitra, K R; Vishwakarma, Swati

2015-01-01

Background and Objectives: This study was conducted to evaluate the effect of two soft drinks, Coca-Cola and Mirinda orange on bracket bond strength, on adhesive remnant on teeth after debonding the bracket, and to observe by means of scanning electron microscope (SEM) the effect of these drinks on intact and sealed enamel. Methods: 120 non-carious maxillary premolar teeth already extracted for Orthodontic purposes were taken and divided into three groups, i.e., Coca-Cola drink, Mirinda orange, and control (artificial saliva) group. Brackets were bonded using conventional methods. Teeth were kept in soft drinks for 15 days, for 15 min, 3 times a day, separated by intervals of 2 h. At other times, they were kept in artificial saliva. The samples, thus obtained were evaluated for shear bond strength using the universal testing machine and subsequently subjected for adhesive remnant index (ARI) scores. SEM study on all the three groups was done for evaluating enamel surface of the intact and sealed enamel. Results: The lowest mean resistance to shearing forces was shown by Mirinda orange group (5.30 ± 2.74 Mpa) followed by Coca-Cola group (6.24 ± 1.59 Mpa) and highest resistance to shearing forces by control group (7.33 ± 1.72 Mpa). The ARI scores revealed a cohesive failure in control samples and an adhesive failure in Mirinda and cola samples. SEM results showed areas of defect due to erosion caused by acidic soft drinks on intact and sealed enamel surface. Conclusion: Mirinda group showed the lowest resistance to shearing forces, followed by Coca-Cola group and with the highest resistance to shearing forces by the control group. There were significant differences between the control group and the study groups. Areas of defects, which were caused by erosion related to acidic soft drinks on the enamel surface around the adhesive, were seen. Areas of defects caused by Coca-Cola were more extensive when compared to Mirinda orange drink. PMID:26668477

Coca leaf chewing as therapy for cocaine maintenance.

Science.gov (United States)

Hurtado-Gumucio, J

2000-10-01

Major ethnic groups in Bolivia (Aymaras and Quechuas) have chewed the coca leaf for generations upon generations without health problems. The effects of coca leaf chewing produce a level of social and economic adaptation that is beyond what is normally possible. This was a major factor during the Spanish colonization of Bolivia, when forced native labor was used extensively. The cocaine base, or "pasta", may be seen as a type of South American crack. Its obligatory method of administration is smoking. A primary condition of the "pasta" smoker is compulsive drug-search behavior and addiction to cocaine base destroys emotional and mental balance. Socio-economic maladjustment is the norm amongst "pasta" addicts. Since 1984 I have recommended the chewing of the coca leaf, between 100 to 200 grams of coca leaf per week for the treatment of cocaine dependence. Since this treatment was dispensed on an ad hoc basis, it was not possible to measure the relapses. However, an assessment was conducted on the basis of mental condition and level of social and economic adaptation before and after treatment. The patent's level of social acceptance, before treatment, only reached 60% at most, and after treatment, 26% improved their level of adaptation. Four patients among 50 reached an adaptation level of 100%. Upon final assessment, the level of social adaptation prior to treatment was only 28%, after treatment as many as 48.8% of the patients were socially adapted.

Influence of various acidic beverages on tooth erosion. Evaluation by a new method.

Directory of Open Access Journals (Sweden)

Stefan Zimmer

Full Text Available We have analyzed the loss of enamel and dentine after exposure to different non-alcoholic drinks with a simple new method using bovine teeth. 100 enamel and 100 dentine specimens from freshly extracted bovine incisors were randomly attributed to 10 groups (n=10 for enamel and dentine each. Prior to the start of the experiment all specimens were weighed using a precision balance. The mean initial masses (SD were 35.8 mg (7.2 for enamel and 24.7 mg (7.0 for dentine. No statistically significant differences were found between groups for initial masses (p>0.05, ANOVA with Bonferroni post hoc test. Thereafter, all specimens of one group were simultaneously placed in 200 ml of the following fluids: Coca-Cola, Coca-Cola light, Sprite, apple juice, Red Bull, orange juice, Bonaqua Fruits (Mango-Acai, tap water, chlorinated swimming pool water, and lemon juice. Fluids were continuously ventilated at 37° C for 7 days. Thereafter the specimens were weighed again and the mean mass loss was calculated.The values were (enamel/dentine: Coca-Cola 7.5 mg/6.6 mg; Coca-Cola light 5.2 mg/3.5 mg, Sprite 26.1 mg/17.7 mg, apple juice 27.1 mg/15.2 mg, Red Bull 16.6 mg/17.0 mg, orange juice 24.3 mg/20.2 mg, Bonaqua Fruits (Mango-Acai 17.8 mg/16.2 mg, tap water -0.2 mg/-0.3 mg, swimming pool water -0.3 mg/-0.2 mg, and lemon juice 32.0 mg/28.3 mg. From all drinks, Cola and Cola light showed the least erosivity (p<0.001, ANOVA with Bonferroni post hoc test whereas lemon juice showed statistically significant higher erosivity than all other drinks except Sprite and apple juice (p<0.01, ANOVA with Bonferroni post hoc test.In conclusion, erosivity of common non-alcoholic drinks varies widely. For example, Sprite, apple juice, and orange juice are about five times more erosive than Coca-Cola light. The findings from the present study should be taken into account in choosing a diet that provides satisfactory nutrition while minimizing tooth erosion.

Valuation of brands and intellectual capital

OpenAIRE

Fernández, Pablo

2002-01-01

In this paper we review several methods used for valuing brands. Among them, those of Interbrand, Damodaran, Financial World, Houlihan Valuation Advisors, Market Facts, Young & Rubicam and CDB Research & Consulting. In particular, we analyze in depth the valuations of Kellogg's and Coca-Cola performed by Damodaran and the method proposed by Interbrand. Damodaran valued the Coca-Cola brand at 24.6 billion dollars in 1993 and at 102.6 billion dollars in 1998. In recent years, a lot has been sai...

Alcohol-Induced Physiological Displacements and Their Effects on Flight-Related Functions

Science.gov (United States)

1982-03-01

measured height and weight (6). One part bourbon per two parts of Coca Cola were mixed, divided equally into three drinks and drunk at an even rate over a...temporary protection against a plasma volume decrease (21). In our study, the imbibed volume of alcohol plus Coca Cola (about 350-550 ml) temporarily...amE E T Office of Aviation Medicine MAY 2 7 1982 Washington, D.C. 20591A~A C.-, t(Jin NOTICE This document is disseminated under the sponsorship of

Effect of Commonly Used Beverage, Soft Drink, and Mouthwash on Force Delivered by Elastomeric Chain: A Comparative In Vitro Study

OpenAIRE

Kumar, Kiran; Shetty, Sharath; Krithika, M J; Cyriac, Bobby

2014-01-01

Background: The objective was to evaluate and compare the effect of Coca-Cola®, tea, Listerine® mouthwash on the force delivered by elastomeric chain in vitro. Materials and Methods: Four specimen groups (distilled water, Coca-Cola®, tea, Listerine® mouthwash) with a total sample size of 480 specimens. A specimen is described as a four link grey close elastomeric chain. Jigs, each with a series of pins set 25 mm apart, was used to hold stretched elastomeric chains at a...

Evaluation of Staining-Dependent Colour Changes in Resin Composites Using Principal Component Analysis.

Science.gov (United States)

Manojlovic, D; Lenhardt, L; Milićević, B; Antonov, M; Miletic, V; Dramićanin, M D

2015-10-09

Colour changes in Gradia Direct™ composite after immersion in tea, coffee, red wine, Coca-Cola, Colgate mouthwash, and distilled water were evaluated using principal component analysis (PCA) and the CIELAB colour coordinates. The reflection spectra of the composites were used as input data for the PCA. The output data (scores and loadings) provided information about the magnitude and origin of the surface reflection changes after exposure to the staining solutions. The reflection spectra of the stained samples generally exhibited lower reflection in the blue spectral range, which was manifested in the lower content of the blue shade for the samples. Both analyses demonstrated the high staining abilities of tea, coffee, and red wine, which produced total colour changes of 4.31, 6.61, and 6.22, respectively, according to the CIELAB analysis. PCA revealed subtle changes in the reflection spectra of composites immersed in Coca-Cola, demonstrating Coca-Cola's ability to stain the composite to a small degree.

A Single Platinum Microelectrode for Identifying Soft Drink Samples

Directory of Open Access Journals (Sweden)

Lígia Bueno

2012-01-01

Full Text Available Cyclic voltammograms recorded with a single platinum microelectrode were used along with a non-supervised pattern recognition, namely, Principal Component Analysis, to conduct a qualitative analysis of sixteen different brands of carbonated soft drinks (Kuat, Soda Antarctica, H2OH!, Sprite 2.0, Guarana Antarctica, Guarana Antarctica Zero, Coca-Cola, Coca-Cola Zero, Coca-Cola Plus, Pepsi, Pepsi Light, Pepsi Twist, Pepsi Twist Light, Pepsi Twist 3, Schin Cola, and Classic Dillar’s. In this analysis, soft drink samples were not subjected to pre-treatment. Good differentiation among all the analysed soft drinks was achieved using the voltammetric data. An analysis of the loading plots shows that the potentials of −0.65 V, −0.4 V, 0.4 V, and 0.750 V facilitated the discrimination process. The electrochemical processes related to this potential are the reduction of hydrogen ions and inhibition of the platinum oxidation by the caffeine adsorption on the electrode surface. Additionally, the single platinum microelectrode was useful for the quality control of the soft drink samples, as it helped to identify the time at which the beverage was opened.

"The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959

OpenAIRE

Daniel Levy; Andrew T. Young

2004-01-01

We report that the price of a 6.5oz Coke was 5¢ from 1886 until 1959. Thus, we are documenting a nominal price rigidity that lasted more than 70 years! The case of Coca-Cola is particularly interesting because during the 70-year period there were substantial changes in the soft drink industry as well as two World Wars, the Great Depression, and numerous regulatory interventions and lawsuits, which led to substantial changes in the Coca-Cola market conditions. The nickel price of Coke, neverth...

Twitter as driver of stock price

OpenAIRE

Jubbega, Annika

2012-01-01

The goal of this research is to examine the dynamic relationship of Twitter and stock price, by examining the effects for the ten most valuable brands according Interbrand (2010): Coca-Cola, IBM, Microsoft, Google, McDonald’s, Intel, Nokia, Disney, Toyota and Cisco. A VAR modelling approach captures the short and long term effects of Twitter to stock price and stock price to Twitter. Effects were found for 5 of the 10 brand. For Coca-Cola and Toyota, the number of brand sentiment tweets dri...

Social control as supplyside harm reduction strategy The case of an indigenous coca growing community in Peru

Directory of Open Access Journals (Sweden)

GARCIA-YI, Jaqueline

2014-05-01

Full Text Available Traditional coca uses have taken place in Peru and Bolivia from three thousand years. International organizations have urged the implementation of “zero-coca” growing policies in those countries, although without tangible results. Supply-side harm reduction strategies are currently being implemented in Bolivia, which rely on social control to limit, although not totally abolish coca growing. In this article, the different motivations for traditional coca growing are extensively reviewed, and the data from a survey conducted with 496 farmers in an indigenous community is examined, in order to provide a comprehensive overview of the coca-growing problem and to evaluate if social control could potentially influence the scale of coca growing in Peru. The results suggest that social control variables, such as attachment, involvement, and beliefs, seem to limit coca-growing areas. Those factors have been largely overlooked and may offer an opportunity to reduce coca areas if explicitly considered in anti-drug policy design.

The effects of the Dutch museum pass on museum visits and museum revenues

NARCIS (Netherlands)

van der Werff, S.; Koopmans, C.; Boyer, C.

2014-01-01

The Dutch museum pass gives unlimited access for a year to most major Dutch museums and around the half of all Dutch museums for a fixed fee. The fee revenues are distributed among participating museums in proportion to the amount of visits by pass holders and their ticket prices. In this paper, it

Supplementation of soft drinks with metallic ions reduces dissolution of bovine enamel

Directory of Open Access Journals (Sweden)

Heloisa Aparecida Barbosa da Silva Pereira

2013-07-01

Full Text Available OBJECTIVE: The aim of this study was to evaluate the effect of the addition of metallic ions to carbonated drinks on their erosive potential. MATERIAL AND METHODS: Powdered enamel was added to carbonated beverages (Coca-ColaTM or Sprite ZeroTM and shaken for 30 s. The samples were then immediately centrifuged and the supernatant removed. This procedure was repeated 5 times with the beverages containing Cu2+, Mg2+, Mn2+ or Zn2+ (1.25-60 mmol/L. For Coca-ColaTM, the concentration of each ion that exhibited the highest protection was also evaluated in combination with Fe2+. The phosphate or calcium released were analyzed spectrophotometrically. Data were analyzed using ANOVA and Tukey's test (p<0.05. RESULTS: For Coca-ColaTM, the best protective effect was observed for Zn2+ alone (10 mmol/L or in combination (1 mmol/L with other ions (12% and 27%, respectively, when compared with the control. Regarding Sprite ZeroTM, the best protective effect was observed for Cu2+ at 15 and 30 mmol/L, which decreased the dissolution by 22-23%. Zn2+ at 2.5 mmol/L also reduced the dissolution of powdered enamel by 8%. CONCLUSIONS: The results suggest that the combination of metallic ions can be an alternative to reduce the erosive potential of Coca-ColaTM. Regarding Sprite ZeroTM, the addition of Cu2+ seems to be the best alternative.

Evaluation of heavy metals in the process of composting organic waste of coca leaves

Directory of Open Access Journals (Sweden)

Apaza-Condori Emma Eva

2015-11-01

Full Text Available The present study is to evaluate the total concentrations of the heavy metals in waste compost samples from coca leaf. This work was carried out Kallutaca Experimental Center, Biofertilizers module Career Agricultural Engineering at the Public University of El Alto, La Paz municipality of Laja. Posed treatments were: T1 (+ Yogurt Coca wastes; T2 (Coca wastes + whey; T3 (Coca wastes + yeast and T4 (Control. The design was completely randomized with 4 treatments and 3 repetitions. The concentration of heavy metals (cadmium, copper, nickel, lead, mercury and chromium; they were categorized into Class A, for the four treatments according to the classifications established by Moreno & Moral (2008.

Defense Science Board Task Force Report: Predicting Violent Behavior

Science.gov (United States)

2012-08-01

Boeing • Coca Cola • Disney • Intel Corporation D E F E N S E S C I E N C E B O A R D | D E P A R T M E N T O F D E F E N S E DSB TASK FORCE...University of North Carolina Corporations:  Microsoft  Coca Cola  Boeing  Disney D E F E N S E S C I E N C E B O A R D | D E P A R T M E

Air Power in Irregular Warfare

Science.gov (United States)

2012-12-01

that Americans will return and bring with them “radios, TV’s, trucks, boats, watches, iceboxes, medicine, Coca - Cola and many wonderful things.”292 Some...three American contractors were employees of the Northrop Grumman Corporation. During a reconnaissance mission looking for coca fields and drug

37. Fais dodo, Colas

OpenAIRE

Delarue, Georges; Massignon, Geneviève

2014-01-01

A) M. Jérôme Bujold, Saint-Jules-de-Maria (Bonaventure), P. Q. 1946 : Recueillie en décembre 1946 Notée par une personne de l’entourage du chanteur. MÉLODIE 37-A Fais dodo, mon titi, mon Colas,Fais dodo, mon titi, mon Colas.Quand papa reviendraApport’ra des p’tits chats.Fais dodo, mon titi, mon p’tit frère,Fais dodo, mon titi, mon Colas. B) Mme Edouard Savoie, Haut-Lamèque (Gloucester), N.-B. 46 : Recueillie en août 1946. PAS DE MÉLODIE NOTÉE Fais dodo, Colas mon p’tit frère,Fais dodo, t’aura...

Short-term effects on bone turnover of replacing milk with cola beverages: a 10-day interventional study in young men.

Science.gov (United States)

Kristensen, Mette; Jensen, Marlene; Kudsk, Jane; Henriksen, Marianne; Mølgaard, Christian

2005-12-01

In the Western world, increased consumption of carbonated soft drinks combined with a decreasing intake of milk may increase the risk of osteoporosis. This study was designed to reflect the trend of replacing milk with carbonated beverages in a group of young men on a low-calcium diet and studies the effects of this replacement on calcium homeostasis and bone turnover. This controlled crossover intervention study included 11 healthy men (22-29 years) who were given a low-calcium basic diet in two 10-day intervention periods with an intervening 10-day washout. During one period, they drank 2.5 l of Coca Cola per day and during the other period 2.5 l of semi-skimmed milk. Serum concentrations of calcium, phosphate, 25-hydroxycholecalciferol, 1,25-dihydroxycholecalciferol (1,25(OH)2D), osteocalcin, bone-specific alkaline phosphatase (B-ALP) and cross-linked C-telopeptides (CTX), plasma intact parathyroid hormone (PTH) and urinary cross-linked N-telopeptides (NTX) were determined at baseline and endpoint of each intervention period. An increase in serum phosphate (Pcola period compared to the milk period. Also, bone resorption was significantly increased following the cola period, seen as increased serum CTX (Pcola with a low-calcium diet induces increased bone turnover compared to a high intake of milk with a low-calcium diet. Thus, the trend towards a replacement of milk with cola and other soft drinks, which results in a low calcium intake, may negatively affect bone health as indicated by this short-term study.

Colombian coca plants. A critical discussion on taxonomic aspects of cultivated Erythroxylum species (Erythroxylaceae)

International Nuclear Information System (INIS)

Galindo Bonilla, Aida; Fernandez Alonzo, Jose Luis

2010-01-01

Forensic botany is in high demand in Colombia in connection with plant material, mainly coca from illicit crops. The taxonomic study of the two species and four varieties of Erythroxylum P. Browne (Erythroxylaceae) cultivated in Colombia was carried out. Hybridization between E. coca and E. novogranatense and between the two varieties of E. coca is suggested, and important changes in the geographic distribution of all taxa are described. Both, hybridization and changes in distribution patterns are due to anthropic intervention.

Coca-Cola’s case

OpenAIRE

Fabregat García, Noelia

2015-01-01

Treball final de Grau en Finances i Comptabilitat. Codi: FC1049. Curs acadèmic 2014-2015 Coca-Cola’s case is a research paper based on cocacola bottling companies in Spain. Its aim is to analyse its financial statements and the conclusions about its corresponding profitability and liquidity indicators to finally reach the conclusion that this large reorganizations and the labour force adjustment plan suffered were not really argued and the alleged causes were not certa...

Assessing the acidity and total sugar content of four different commercially available beverages commonly consumed by children and its time-dependent effect on plaque and salivary pH

Directory of Open Access Journals (Sweden)

Abhishek Jha

2015-01-01

Full Text Available Introduction: Sugared beverages such as cola, packaged juice, are known for cariogenicity their intake leads to the immediate drop in plaque and salivary pH, which can be an etiologic factor for dental caries. Objective: The objective was to assess the endogenous acidity and total sugar content of four commercially available beverages commonly consumed by children in India and its effect on salivary and plaque pH. Materials and Methods: A crossover controlled trial was conducted. 60 randomly selected school children from school at south Bangalore, who were meeting the inclusion criteria, were asked to refrain from oral hygiene practices for 24 h till the sample collection. Children were divided into four groups and for each group test drink was given. Plaque and salivary sample were collected at the time of 2, 5, 10, 20, and 30 min and were sent for pH estimation. 7 days of washout time was given for each cross-over and 3 such cross-over was done during the study and the drinks were interchanged. Results: Sweet lassi was found to be having maximum total sugar content of and Coca-Cola had the lowest pH 5.3. Milk showed least sugar content and highest pH (6.7. Study showed a significant drop in pH after consumption of all the test drinks (P = 0. 05. Carbonated beverage, that is, Coca-Cola Showed the maximum drop of pH, followed by Pulpy orange in both the plaque as well as saliva. Coca-Cola showed the drop of plaque pH below the critical level, 5.44 (0.134. Conclusion: Sweet lassi showed the maximum inherent total sugar content, lowest inherent pH and maximum fall in plaque and salivary pH, was found with Coca-Cola.

Preventive effects of different protective agents on dentin erosion: An in vitro investigation.

Science.gov (United States)

Poggio, Claudio; Gulino, Chiara; Mirando, Maria; Colombo, Marco; Pietrocola, Giampiero

2017-01-01

The purpose of this in vitro study was to evaluate the preventive effects of different protective agents on dentine erosion, measuring mean percentage weight loss. Dissolution of dentine under erosive challenges caused by soft drinks was analyzed: specimens were weighed following each immersion period, with mean percent weight losses calculated. Extracted teeth were sectioned into uniform slabs. Seventy permanent enamel specimens were randomly distributed to seven groups. Initial weights of all dentin specimens were performed. The fluoride pastes Remin Pro, MI Paste Plus, Tooth Mousse, Biorepair, Biorepair Plus and Regenerate were used in this study. A control group was treated just with tap water. The specimens then were immersed in Coca-Cola for a total of 32 min at room temperature. Finally each specimen was dry and weighed. The mass loss was calculated as a percentage of that observed prior the fluoride pastes application. Weight loss data were subjected to Analysis of Variance (One-way ANOVA) followed by Bonferroni's post hoc tests. Percent weight loss of specimens exposed to early stages in Coca-Cola showed linear progression with time. Specimen's application of fluoridated varnishes such as Biorepair or Regenerate, prior immersion in Coca-Cola, significantly protect dentin from demineralization. Otherwise, application of Tooth Mousse or Biorepair Plus increased dentin demineralization starting from 24 min of immersion in Coca-Cola. Despite the limitations of this study, the protective pastes that showed the less weight loss due to the acidic challenge are Biorepair and Regenerate. Key words: Dentine, erosion, protective agents, soft drinks, toothpastes.

The Educational Museum: Innovations and Technologies Transforming Museum Education. The Benaki Museum, Athens, 17 October 2013

Directory of Open Access Journals (Sweden)

Dimitra Christidou

2014-01-01

Full Text Available The main topic of 'The Educational Museum: Innovations and Technologies Transforming Museum Education 'conference, third in a series of conferences organised by the Benaki Museum in partnership with the American Embassy and the British Council in Greece, was the use of technology and social media as means of transforming museum education and, sometimes, funding museum exhibitions and educational programmes. Among others, the conference aimed to discuss the use of digital applications such as Facebook, Twitter, Pinterest and Kickstarter by museums in order to attract a wider audience, interpret their collections and even fund their programmes.

Geographically Sourcing Cocaine’s Origin - Delineation of the Nineteen Major Coca Growing Regions in South America

Science.gov (United States)

Mallette, Jennifer R.; Casale, John F.; Jordan, James; Morello, David R.; Beyer, Paul M.

2016-03-01

Previously, geo-sourcing to five major coca growing regions within South America was accomplished. However, the expansion of coca cultivation throughout South America made sub-regional origin determinations increasingly difficult. The former methodology was recently enhanced with additional stable isotope analyses (2H and 18O) to fully characterize cocaine due to the varying environmental conditions in which the coca was grown. An improved data analysis method was implemented with the combination of machine learning and multivariate statistical analysis methods to provide further partitioning between growing regions. Here, we show how the combination of trace cocaine alkaloids, stable isotopes, and multivariate statistical analyses can be used to classify illicit cocaine as originating from one of 19 growing regions within South America. The data obtained through this approach can be used to describe current coca cultivation and production trends, highlight trafficking routes, as well as identify new coca growing regions.

The Real Thing

DEFF Research Database (Denmark)

Holt Larsen, Henrik

2017-01-01

Mangfoldighed, retfærdighed og inklusion var de tre temaer, som blev foldet ud ved et AOM-besøg i Coca- Colas hovedsæde i Atlanta. I alt ca. 12 ledere, der er centralt placeret i f.t. virksomhedens enorme satsning på mangfoldighed og inklusion, præsenterede og diskuterede indbyrdes, hvori denne...... indsats består, hvorfor og hvordan den harmonerer med virksomhedens vision og ledelsesgrundlag, og hvordan den knytter virksomheden til det omliggende samfund, ikke blot i USA i de mange lande, hvor Coca-Colas drikke produceres og sælges....

Purchase and consumption: The interdisciplinary nature of analysing food choice

DEFF Research Database (Denmark)

Grunert, Klaus G.

2003-01-01

We can safely assume that the Coca Cola company is familiar with concepts like segmentation and the marketing mix, and that reading the Garber et al. paper therefore would not have saved them from one of the biggest marketing blunders in history. If there is anything we can learn from the Coca Co...

USSR Report, International Affairs

Science.gov (United States)

1987-03-26

limited opportunities to appeal to a nationwide audience . The limitation on financial resources and absence of access to nationwide radio and television...PRODUCTION TO BEGIN—Yet another drink, Coca-cola will be added to Fanta and Pepsi Cola drinks which are produced in our country. Its production will

Pepsi und Coca ewige Rivallen

OpenAIRE

POLJAKOW ANDREJ; POLJAKOW WLADIMIR

2016-01-01

Fast jeder kennt Pepsi und Coca. Man kann sie treffen praktisch in jedem Geschaeft. Dennoch nicht alle wissen, dass diese Firmen Erzrivallen sind und das ihre Rivallitaet sich seit Ewigkeit dauert. In meinem Artikel, welches ich in der Zusammenarbeit mit meinem Vater schrieb versuchte ich den Weg beider Firmen von der Gruendung bis heutigen Tagen zu beschreiben. Auf diesem Weg trafen sich technologische Aenderungen, Gerichtsverhandlungen, sowie geschickte Tricks. Wichtige Rolle spielt auch Ma...

Efectos toxicológicos y neuropsiquiátricos producidos por consumo de cocaína

OpenAIRE

Téllez Mosquera, Jairo; Cote Menéndez, Miguel

2014-01-01

Este artículo realiza una revisión sobre la historia, la cultura, los aspectos clínico toxicológicos y los efectos en el comportamiento producidos por el uso agudo y crónico de la cocaína. La cocaína como sustancia psicoactiva sin importar su forma de consumo, una vez dentro del organismo sigue las mismas vías metabólicas, produciendo efecto sobre los diferentes órganos. La toxicidad de la cocaína es debida a su metabolito el benzoilecgonina un potente agonista a...

In vitro evaluation of the erosive potential of viscosity-modified soft acidic drinks on enamel.

Science.gov (United States)

Aykut-Yetkiner, Arzu; Wiegand, Annette; Ronay, Valerie; Attin, Rengin; Becker, Klaus; Attin, Thomas

2014-04-01

The objective of this in vitro study was to investigate the effect of viscosity-modified soft acidic drinks on enamel erosion. A total of 108 bovine enamel samples (∅ = 3 mm) were embedded in acrylic resin and allocated into six groups (n = 18). Soft acidic drinks (orange juice, Coca-Cola, Sprite) were used both in their regular forms and at a kinetic viscositiy of 5 mm(2)/s, which was adjusted by adding hydroxypropyl cellulose. All solutions were pumped over the enamel surface from a reservoir with a drop rate of 3 ml/min. Each specimen was eroded for 10 min at 20 °C. Erosion of enamel surfaces was measured using profilometry. Data were analyzed using independent t tests and one-way ANOVAs (p Coca-Cola, 5.60 ± 1.04 μm; Sprite, 5.49 ± 0.94 μm; orange juice, 1.35 ± 0.4 μm) than for the viscosity-modified drinks (Coca-Cola, 4.90 ± 0.34 μm; Sprite, 4.46 ± 0.39 μm; orange juice, 1.10 ± 0.22 μm). For both regular and viscosity-modified forms, Coca-Cola and Sprite caused higher enamel loss than orange juice. Increasing the viscosity of acidic soft drinks to 5 mm(2)/s reduced enamel erosion by 12.6-18.7 %. The erosive potential of soft acidic drinks is not only dependent on various chemical properties but also on the viscosity of the acidic solution and can be reduced by viscosity modification.

The Organization of Museums: Practical Advice. Museums and Monuments, IX.

Science.gov (United States)

Adams, Philip R.; And Others

This manual deals with the organization of museums. The manual includes 10 chapters written by different people involved in museum work in various parts of the world. Chapter I, The Museum and Its Functions, deals with such topics as definition, collecting, identifying, and recording. Chapter II considers the administration of museums. Chapter…

A comparative sociological study of peace museums and military museums

OpenAIRE

Murakami, Toshifumi

2003-01-01

This paper compares peace museums and military museums in Japan and foreign countries. It analyses the features, social functions of both peace and military museums, and considers the social influence on both museums. A public relations facility of the Self Defense Forces is regarded as a military museum in Japan, so the development and contents of the exhibition of such public relations facilities are analyzed. A half of them were established in a period between 1964 and 1969. Three new larg...

Museums USA: Art, History, Science, and Other Museums.

Science.gov (United States)

National Endowment for the Arts, Washington, DC.

The results and analysis of an earlier museum survey, presented in "Museum U.S.A.: Highlights" (ED 093 777), are given in this document. The purpose is to present a comprehensive picture of museums in the United States--their numbers and locations, types and functions, facilities and finances, personnel and trustees, and activities and attendance.…

In vitro demineralization of enamel by orange juice, apple juice, Pepsi Cola and Diet Pepsi Cola.

Science.gov (United States)

Grobler, S R; Senekal, P J; Laubscher, J A

1990-12-01

Enamel demineralization was studied over periods related to normal use of an orange juice, an apple juice, Pepsi Cola and Diet Pepsi Cola. Rectangular blocks of intact human enamel (3 mm x 3 mm) were cut from teeth, coated with nail varnish except for the enamel surface and exposed to the drinks for 2, 4, 5, 6 or 40 minutes. The amount of calcium released from the enamel into solution was determined with the use of an atomic absorption spectrophotometer. The results showed the following degree of enamel demineralization: Pepsi Cola = orange juice greater than apple juice greater than Diet Pepsi Cola. The results suggest that diet colas are less demineralizing than other acid drinks, and complementary plaque studies indicate that they are also less cariogenic. The study emphasized the importance of acid-type, buffer capacity, pH and the presence of other components on the degree of enamel demineralization.

Links between Libraries and Museums: a Case Study of Library-Museum Collaboration at the Hong Kong Maritime Museum

Directory of Open Access Journals (Sweden)

Patrick Lo

2013-07-01

Full Text Available Established in 2005, the Hong Kong Maritime Museum (HKMM is a relatively new private museum that aims to collect all forms of materials related to the development of boats, ships, maritime exploration and trade, and naval warfare on the South China coast, as well as its adjacent seas.  The Museum not only serves as a unique platform for teaching and learning of the local heritage in Hong Kong, it also contributes greatly to the promotion of community engagement and social connections.  The HKMM is also equipped with its own museum library, and it is called the CSSC (China State Shipbuilding Corporation Maritime Heritage Resource Centre.  In addition to supporting various research activities carried out by the Museum, this Resource Centre also serves as a central, and yet comprehensive repository for publications, and other archival documents on maritime heritage and history related to Southeastern China.  This paper aims to compare the distinctive operational practices, and user needs between museums and libraries.  It also examines the benefits and challenges of museum-library collaborations in the new knowledge-driven society.  This paper features an interview with Kitty But (Librarian, CSSC Maritime Heritage Resource Centre, The Hong Kong Maritime Museum and Robert Trio (Project Officer for Technology, The Hong Kong Maritime Museum, and in which they discussed their professional experiences in the fields of audience education; the implementation of different new technologies associated with the museum and library services; and various collaborative initiatives carried out between the Museum and the Resource Centre.  Upcoming challenges and opportunities faced by both the Museum and Resource Centre are also discussed in this paper.

Technology Museums in Denmark

DEFF Research Database (Denmark)

Søndergaard, Morten Karnøe

2012-01-01

This article presents an exhibit review of some of the major technology museums in Denmark. First comes an introduction to the Danish museum ”landscape”. Second a total of six museums and their technology focused exhibits are presented. Among the museums are the Fisheries and Maritime Museum...... in Esbjerg, housing one of the most impressive and representative exhibitions on the technology behind the strong Danish maritime sector. Another museum being mentioned is the Energy Museum, which covers the background for some of the major breakthroughs performed in Denmark within this area; particularly...... within wind power technology. Finally special attention is devoted to the Danish Technological Museum. A museum which is the oldest and most elaborate of all the technology museums. The museum covers virtually every technological breakthrough with any relevance in a Danish section, with a special focus...

An analysis of the potassium concentrations of soft drinks by HPGe gamma spectrometry

International Nuclear Information System (INIS)

Guillermo Espinosa; Jose-Ignacio Golzarri; Ilsa Hernandez-Ibinarriaga

2009-01-01

Potassium, in a variety of compounds, occurs in abundance in the Earth's crust, and is an essential nutrient for human health. A naturally occurring radioactive isotope of potassium, 40 K, is found in the food and water that we consume. This paper presents the results of a gamma spectrometry analysis of the 40 K concentrations of a selection of commercial soft drinks. The 40 K concentrations are used to calculate the overall potassium concentrations. The analysis was carried out using a hyper-pure germanium (HPGe) detector with Ortec R ASPEC-927 multichannel analyzer module and GammaVision R software. This system was chosen for its high resolution and automatic data processing. The carbonated soft drinks (sodas) Coca-Cola R , Coca-Cola Light R (sold as Diet Coke R in the USA and other countries), Coca-Cola Zero R , Pepsi R , Pepsi Light R , Pepsi Max R , Big Cola R , Lulu-Cola R , Manzana Lift R , Sprite R and Fanta R and the mineral waters Ciel R and Penafiel R were analyzed. These brands are all international registered trademarks. The products analyzed were manufactured and bottled in Mexico. The results show a great variety of potassium concentrations in the different soft drinks analyzed (from 128.0 to 1113.1 mg/L). The concentration of potassium in the sodas, in conjunction with the amounts drank by one person in a year (180 L/year), are high enough to warrant consideration by public health authorities and by people to whom high potassium intakes pose a risk. (author)

Short-term effects of replacing milk with cola beverages on insulin-like growth factor-I and insulin-glucose metabolism: a 10 d interventional study in young men.

Science.gov (United States)

Hoppe, Camilla; Kristensen, Mette; Boiesen, Marlene; Kudsk, Jane; Fleischer Michaelsen, Kim; Mølgaard, Christian

2009-10-01

In the Western world, a trend towards increased consumption of carbonated soft drinks combined with a decreasing intake of milk is observed. This may affect circulating insulin-like growth factor I (IGF-I) and fasting insulin, as seen in pre-pubertal children. The present study was designed to reflect the trend of replacing milk with carbonated beverages in young men and to study the effects of this replacement on IGF-I, IGF-binding protein 3 (IGFBP-3), IGF-I:IGFBP-3 and glucose-insulin metabolism. A randomised, controlled crossover intervention study, in which eleven men aged 22-29 years were given a low-Ca diet in two 10 d periods with 10 d washout in between. In one period, they drank 2.5 litres of Coca Cola(R) per day and the other period 2.5 litres of semi-skimmed milk. Serum IGF-I, IGFBP-3 (RIA), insulin (fluoro immunoassay) and glucose (Cobas) were determined at baseline and end point of each intervention period. Insulin resistance and beta-cell function were calculated with the homeostasis model assessment. A decrease in serum IGF-I was observed in the cola period compared with the milk period (P cola over a 10 d period decreases total IGF-I compared with a high intake of milk, with no effect on glucose-insulin metabolism in adult men. It is unknown whether this is a transient phenomenon or whether it has long-term consequences.

Museum Learning.

Science.gov (United States)

Black, Susan

2002-01-01

Virtual museums focus on a specific curriculum theme and showcase electronic museum-type collections such as artifacts, paintings, photographs, numerous databases, and Web links to resources around the world. Museums of all types include vital teaching tools that help students make discoveries and form connections with the past, present, and…

iMuseumA: An Agent-Based Context-Aware Intelligent Museum System

Directory of Open Access Journals (Sweden)

Inmaculada Ayala

2014-11-01

Full Text Available Currently, museums provide their visitors with interactive tour guide applications that can be installed in mobile devices and provide timely tailor-made multimedia information about exhibits on display. In this paper, we argue that mobile devices not only could provide help to visitors, but also to museum staff. Our goal is to integrate, within the same system, multimedia tour guides with the management facilities required by museums. In this paper, we present iMuseumA (intelligent museum with agents, a mobile-based solution to customize visits and perform context-aware management tasks. iMuseumA follows an agent-based approach, which makes it possible to interact easily with the museum environment and make decisions based on its current status. This system is currently deployed in the Museum of Informatics at the Informatics School of the University of Málaga, and its main contributions are: (i a mobile application that provides management facilities to museum staff by means of sensing and processing environmental data; (ii providing an integrated solution for visitors, tour guides and museum staff that allows coordination and communication enrichment among different groups of users; (iii using and benefiting from group communication for heterogeneous groups of users that can be created on demand.

Arteriopatía periférica crónica inducida por cocaína

Directory of Open Access Journals (Sweden)

Sonia Pankl

2012-02-01

Full Text Available La trombosis periférica aguda inducida por cocaína ha sido descripta en la literatura, siendo una complicación poco común. Si bien existen comunicaciones que reflejan los efectos crónicos de la cocaína sobre el sistema arterial periférico, no hay casos publicados de tal complicación en ausencia de otros factores de riesgo. Se presenta el caso de una mujer de 22 años de edad con antecedentes de consumo de cocaína intranasal de 3 gramos por semana durante un año, que consultó por claudicación intermitente a los 200 metros asociada a dolor y parestesias en miembro inferior izquierdo de 2 meses de evolución. El ecodoppler arterial evidenció una estenosis mayor del 70% en la arteria femoral superficial izquierda. Se realizaron estudios complementarios descartando otras etiologías probables. Se inició tratamiento con ácido acetilsalicílico, cilostazol y ejercicio reglado, asociado a terapia de apoyo para mantenimiento del cese del consumo de cocaína, con buena respuesta. Se destaca la importancia de la difusión de información a los pacientes, dado que la mayoría de la población desconoce las complicaciones cardiovasculares de dicha adicción. Es indispensable indagar sobre el consumo de cocaína en pacientes jóvenes con arteriopatía sin factores de riesgo aparentes.

Museum Institutions in Monuments - Positive and Negative Aspects of Adaptation: The New Amber Museum and Museum of Science in Gdansk, Poland

Science.gov (United States)

Piatkowska, Ksenia

2017-10-01

The issue of the creation and location of new museums is a current topic. The decision of where and how to create new museum facilities will impact successful function in the future. Museums are either located in newly designed buildings or in existing buildings. In general, existing buildings adapted for museum use are either formally under conservational protection or not. With regard to museum location in preserved monuments, the author notes that the true impact on authentic monumental building structure still needs intense research. The adaptation of the Great Mill and St. Catherine’s Church - two preserved medieval objects located in the historical city center of Gdansk - provide case studies to investigate positive and negative aspects. In both cases, the author carried out architectural projects for the functional purposes of museums: The New Amber Museum and Museum of Science. The author concludes that mutual benefits of adaptation result from: the financial means of the museum institution to invest long-term; the institutional respect of the museum towards heritage, which translates into respect for conservational protection; and the competitive advantage created by the monumental features of the building and the privileged location in a well-established, branded space. Negative aspects result from: space limitations of monuments that disable the museum from extending its exposition and thus prevent institutional development; the overly restrictive requirements of restoration that take priority over the museum mission; and the lack of technically functional space required for contemporary museum technologies, which forces unconventional engineering solutions that are more expensive than the location of the museum in a newly constructed building.

We are Originarios …"we just aren't from here": coca leaf and identity politics in the Chapare, Bolivia.

Science.gov (United States)

Grisaffi, Thomas

2010-01-01

This article first examines the ways in which coca leaf acquired an important symbolic value in forging a counter-hegemonic discourse that wove together various strands of class and cultural identity struggles in the Chapare province, Bolivia. The second line of enquiry that runs through this article deals with the conflicts that arose when the coca union mutated into a governing political party. Now that the coca growers' leader, Evo Morales, is President of the Republic he is obliged by the international community to reduce the amount of land under coca cultivation. To do this President Morales has had to rhetorically pull coca leaf apart from Andean tradition. This presents a challenge to the integrity of indigenous-peasant based movements in the Chapare because it brings attention to their constructed nature and thus questions the authenticity of the originario identity.

Testing the Effect of Aggressive Beverage on the Damage of Enamel Structure

Directory of Open Access Journals (Sweden)

Mitar Lutovac

2017-12-01

Full Text Available BACKGROUND: Dental erosion is a common problem in modern societies, owing to the increased consumption of acid drinks such as soft drinks, sports drinks, fruit juice. Examining the enamel surface with the Atomic Force Microscopy (AFM enables more precise registering and defining the changes of enamel surface structure and microhardness. This method can be used to compare the efficiency of application of different preventive and therapy materials and medicaments in dentistry. The chronic regular consumption of low pH cola drinks encouraged the erosion of the teeth. The loss of anatomy and sensitivity are direct results of acid cola dissolving coronal tooth material. Under the influence of coca cola, a change of crystal structure and nanomorphology on enamel surface occurs. AIM: This paper reflects dental damage from abusive cola drinking, and the clinical presentation can be explained from data presented in this thesis. MATERIAL AND METHODS: The trial was conducted on a total of 40 extracted teeth which were divided into two groups treated with the solution of coca cola during 5 minutes, and then prepared and tested with a standard AFM procedure, type SPM-5200. Quantitative analysis was performed by comparing the roughness parameters (Ra of the treated and non-treated sample. RESULTS: Based on the test of a hypothesis of the existence of differences between the treated and untreated sample, with an application of a t-test, it is shown that there are statistically highly significant differences between Ra of the treated sample with a 5-minute treatment of coca cola and Ra of the same sample without the treatment. CONCLUSION: Use of AFM enables successful monitoring of changes on enamel surface as well as the interpretation of the ultrastructural configuration of the crystal stage and the damage created under the influence of different external factors.

Testing the Effect of Aggressive Beverage on the Damage of Enamel Structure

Science.gov (United States)

Lutovac, Mitar; Popova, Olga V.; Macanovic, Gordana; Kristina, Radoman; Lutovac, Bojana; Ketin, Sonja; Biocanin, Rade

2017-01-01

BACKGROUND: Dental erosion is a common problem in modern societies, owing to the increased consumption of acid drinks such as soft drinks, sports drinks, fruit juice. Examining the enamel surface with the Atomic Force Microscopy (AFM) enables more precise registering and defining the changes of enamel surface structure and microhardness. This method can be used to compare the efficiency of application of different preventive and therapy materials and medicaments in dentistry. The chronic regular consumption of low pH cola drinks encouraged the erosion of the teeth. The loss of anatomy and sensitivity are direct results of acid cola dissolving coronal tooth material. Under the influence of coca cola, a change of crystal structure and nanomorphology on enamel surface occurs. AIM: This paper reflects dental damage from abusive cola drinking, and the clinical presentation can be explained from data presented in this thesis. MATERIAL AND METHODS: The trial was conducted on a total of 40 extracted teeth which were divided into two groups treated with the solution of coca cola during 5 minutes, and then prepared and tested with a standard AFM procedure, type SPM-5200. Quantitative analysis was performed by comparing the roughness parameters (Ra) of the treated and non-treated sample. RESULTS: Based on the test of a hypothesis of the existence of differences between the treated and untreated sample, with an application of a t-test, it is shown that there are statistically highly significant differences between Ra of the treated sample with a 5-minute treatment of coca cola and Ra of the same sample without the treatment. CONCLUSION: Use of AFM enables successful monitoring of changes on enamel surface as well as the interpretation of the ultrastructural configuration of the crystal stage and the damage created under the influence of different external factors. PMID:29362633

Testing the Effect of Aggressive Beverage on the Damage of Enamel Structure.

Science.gov (United States)

Lutovac, Mitar; Popova, Olga V; Macanovic, Gordana; Kristina, Radoman; Lutovac, Bojana; Ketin, Sonja; Biocanin, Rade

2017-12-15

Dental erosion is a common problem in modern societies, owing to the increased consumption of acid drinks such as soft drinks, sports drinks, fruit juice. Examining the enamel surface with the Atomic Force Microscopy (AFM) enables more precise registering and defining the changes of enamel surface structure and microhardness. This method can be used to compare the efficiency of application of different preventive and therapy materials and medicaments in dentistry. The chronic regular consumption of low pH cola drinks encouraged the erosion of the teeth. The loss of anatomy and sensitivity are direct results of acid cola dissolving coronal tooth material. Under the influence of coca cola, a change of crystal structure and nanomorphology on enamel surface occurs. This paper reflects dental damage from abusive cola drinking, and the clinical presentation can be explained from data presented in this thesis. The trial was conducted on a total of 40 extracted teeth which were divided into two groups treated with the solution of coca cola during 5 minutes, and then prepared and tested with a standard AFM procedure, type SPM-5200. Quantitative analysis was performed by comparing the roughness parameters (Ra) of the treated and non-treated sample. Based on the test of a hypothesis of the existence of differences between the treated and untreated sample, with an application of a t-test, it is shown that there are statistically highly significant differences between Ra of the treated sample with a 5-minute treatment of coca cola and Ra of the same sample without the treatment. Use of AFM enables successful monitoring of changes on enamel surface as well as the interpretation of the ultrastructural configuration of the crystal stage and the damage created under the influence of different external factors.

International Terrorism: A Chronology (1974 Supplement)

Science.gov (United States)

1976-02-01

Seven bombs exploded at U.S.-owned and other companies in Mexico during the night of February 24. There were no injuries. Pepsi -Cola and Union...branches; Xerox Corporation; and Coca-Cola and Pepsi -Cola bottling companies. 550. September 19 Argentina. The MoNTONEROS killed two persons and...responsibility. 584. December 11 Israel. A man hurled hand grenades into a mov- ie theater audience in Tel Aviv, killing two people, including himself, and

Chronic effects of soft drink consumption on the health state of Wistar rats: A biochemical, genetic and histopathological study

Science.gov (United States)

ALKHEDAIDE, ADEL; SOLIMAN, MOHAMED MOHAMED; SALAH-ELDIN, ALAA-ELDIN; ISMAIL, TAMER AHMED; ALSHEHIRI, ZAFER SAAD; ATTIA, HOSSAM FOUAD

2016-01-01

The present study was performed to examine the effects of chronic soft drink consumption (SDC) on oxidative stress, biochemical alterations, gene biomarkers and histopathology of bone, liver and kidney. Free drinking water of adult male Wistar rats was substituted with three different soft drinks: Coca-Cola, Pepsi and 7-Up, for three consecutive months. The serum and organs were collected for examining the biochemical parameters associated with bone, liver and kidney functions. Semi-quantitative reverse transcription polymerase chain reaction was used to observe the changes in the expression of genes in the liver and kidney, which are associated with oxidative stress resistance. Histopathological investigations were performed to determine the changes in bone, liver and kidney tissues using hematoxylin and eosin stains. SDC affected liver, kidney and bone function biomarkers. Soft drinks increased oxidative stress, which is represented by an increase in malondialdehyde and a decrease in antioxidant levels. SDC affected serum mineral levels, particularly calcium and phosphorus. Soft drinks downregulated the expression levels of glutathione-S-transferase and super oxide dismutase in the liver compared with that of control rats. Rats administered Coca-Cola exhibited a hepatic decrease in the mRNA expression of α2-macroglobulin compared with rats administered Pepsi and 7-Up. On the other hand, SDC increased the mRNA expression of α1-acid glycoprotein. The present renal studies revealed that Coca-Cola increased the mRNA expression levels of desmin, angiotensinogen and angiotensinogen receptor compared with the other groups, together with mild congestion in renal histopathology. Deleterious histopathological changes were reported predominantly in the bone and liver of the Coca-Cola and Pepsi groups. In conclusion, a very strict caution must be considered with SDC due to the increase in oxidative stress biomarkers and disruption in the expression of certain genes

Child and adolescent exposure to food and beverage brand appearances during prime-time television programming.

Science.gov (United States)

Speers, Sarah E; Harris, Jennifer L; Schwartz, Marlene B

2011-09-01

The food industry disproportionately markets to young people through product placements. Children and adolescents may be more susceptible to these disguised persuasive attempts. Quantify incidence and youth exposure to food and beverage brand appearances within shows on prime-time TV. Data on the number of food, beverage, and restaurant brand appearances within shows during prime-time programming in 2008 were purchased from Nielsen and analyzed by product category and company in 2010. Exposure to these brand appearances by children, adolescents, and adults were examined and compared with exposure to prime-time TV advertisements for the same categories and companies using additional Nielsen data. Food, beverage, and restaurant brands appeared a total of 35,000 times within prime-time TV programming examined by Nielsen in 2008. Regular soft drinks, traditional restaurants (i.e., not quickserve), and energy/sports drinks made up 60% of all brand appearances. Young people viewed relatively few of these appearances with one notable exception. Coca-Cola products were seen 198 times by the average child and 269 times by the average adolescent during prime-time shows over the year, accounting for 70% of child exposure and 61% of adolescent exposure to brand appearances. One show, American Idol, accounted for more than 95% of these exposures. Exposure of children to Coca-Cola products through traditional advertisements was much less common. Brand appearances for most food industry companies, except for Coca-Cola, are relatively rare during prime-time programming with large youth audiences. Coca-Cola has pledged to refrain from advertising to children, yet the average child views almost four Coke appearances on prime-time TV every week. This analysis reveals a substantial, potential loophole in current food industry self-regulatory pledges to advertise only better-for-you foods to children. Copyright © 2011 American Journal of Preventive Medicine. Published by Elsevier Inc

Estratégias mercadológicas de empresas transnacionais em um mercado global marcado por diferentes níveis de desenvolvimento das nações: um estudo de caso da the coca-cola company 10.5102/uri.v9i1.1339

Directory of Open Access Journals (Sweden)

Luciana Cantuária Lôbo

2011-06-01

Full Text Available Este trabalho buscou verificar o grau de alinhamento da estratégia de composição do mix de produtos das empresas transnacionais aos diferentes níveis de desenvolvimento dos mercados consumidores dos países onde atuam. Para atender a esse objetivo, a pesquisa seguiu uma concepção descritiva-quantitativa, e se baseou no método de estudo de caso único da empresa The Coca-Cola Company. A metodologia adotada se baseou no cálculo do índice de correlação de Pearson entre duas variáveis: o Índice de Desenvolvimento Humano e o número de categorias de produtos comercializados em cada país onde a empresa estudada opera. Os resultados mostram uma alta correlação positiva entre as duas variáveis consideradas. Assim, acredita-se que a principal contribuição deste trabalho é apontar para a estratégia de adequação local da organização estudada para atender as necessidades específicas da população de forma rentável em cada país, na medida em que se percebe que as novas tendências de consumo não necessariamente estão ocorrendo de forma homogênea entre as nações, notadamente entre as de alto e baixo IDH.

COMUNIDADES VIRTUAIS COMO POTENCIALIZADORAS DE CRISES DE IMAGEM ORGANIZACIONAL

Directory of Open Access Journals (Sweden)

Luís Henrique Rauber

2007-01-01

Full Text Available O presente artigo propõe discutir a importância do uso das comunidades virtuais na atualidade e sua relação com as crises de imagem nas organizações. Entendendo que o público usuário das marcas (cliente-consumidor, a partir do contato e da possibilidade de interação com estas comunidades virtuais, pode opinar e, também, receber informações sobre os produtos e serviços (sejam estas positivas ou negativas, estabelecer-se-ão exemplos de como isso ocorre, mencionando a comunidade virtual oficial da Coca-Cola na rede social Orkut. PALAVRAS-CHAVE: Comunidades virtuais. Crises de imagem. Rede social. Publicidade. Coca-Cola.

Effect of the aqueous, acidic and alcoholic extract of dried leaves of Erythroxylum coca var. coca (coca in Trichophyton rubrum, Trichophyton mentagrophytes, Microsporum canis and Candida albicans in vitro

Directory of Open Access Journals (Sweden)

Medalit Luna-Vílchez

2017-06-01

Full Text Available Objective: To evaluate the effect of the aqueous, acidic and alcoholic extract of dried leaves of Erythroxylum coca var. coca (coca in Trichophyton rubrum (TR, Trichophyton mentagrophytes (TM, Microsporum canis (MC and Candida albicans (CA in vitro. Materials and methods: An experimental study which evaluated the presence or absence of fungal growth, and fungal growth rate from the seeding point, compared to fungal growth in Sabouraud Agar (SA using Siegel-Tukey and KruskalWallis tests (p<0.05. Results: The CA group showed a statistical difference (p<0.05 between the following groups: 99.9% ethanol vs. aqueous, 99.9% ethanol vs. 0.01M HCl, 99.9% ethanol vs. control, control vs. aqueous, 0.01M HCl vs. control. The TR group showed a statistical difference (p<0.05 between the following groups: 99.9% ethanol vs. 0.01M HCl, 99.9% ethanol vs. aqueous, 99.9% ethanol vs. control, 0.01M HCl vs. control. The TM group showed a statistical difference (p<0.05 between the following groups: 99.9% ethanol vs. 0.01M HCl, 99.9% ethanol vs. control, aqueous vs. acid, aqueous vs. control. The MC group showed a statistical difference (p<0.05 between the following groups: 99.9% ethanol vs. 0.01M HCl, 99.9% ethanol vs. control, aqueous vs. acid, aqueous vs. control. In all the cases, the results of the 0.01M HCl vs. aqueous group were not significant. Conclusions: The aqueous, acidic and alcoholic extracts have no effect on the growth of CA and TM, but the alcoholic extract has effects on the growth of TR and MC. In addition, there were differences in the growth rate of CA, TR and TM in the aqueous, acidic and alcoholic extracts compared to that in SA. However only TR, TM and MC showed differences in their growth rate in the alcoholic extract.

Erosive effects of common beverages on extracted premolar teeth.

Science.gov (United States)

Seow, W K; Thong, K M

2005-09-01

Dental erosion is highly prevalent today, and acidic drinks are thought to be an important cause. The aim of the present investigation was to determine the erosive potential of a range of common beverages on extracted human teeth. The beverages were tested for their individual pHs using a pH meter. The clinical effects of the most erosive beverages were determined by the degree of etching and Vickers microhardness of enamel. The results showed that many common beverages have pHs sufficiently low to cause enamel erosion. Lime juice concentrate (pH 2.1) had the lowest pH, followed by Coca-cola and Pepsi (both with pH 2.3) and Lucozade (pH 2.5). The erosive potential of these beverages was demonstrated by the deep etching of the enamel after five minutes. The Vickers Hardness of enamel was reduced by about 50 per cent in the case of lime juice (p case of Coca-cola (p Coca-cola completely reversed the erosive effects on the enamel. Although only a few of the beverages with the lowest pHs were tested, the present study showed that the most acidic drinks had the greatest erosive effects on enamel. While saliva was protective against erosion, relatively large volumes were required to neutralize the acidity.

New and safe treatment of food impacted in the esophagus: a single center experience of 100 consecutive cases.

Science.gov (United States)

Shafique, Muhammad; Yaqub, Sheraz; Lie, Erik S; Dahl, Vegard; Olsbø, Frode; Røkke, Ola

2013-01-01

Aim. Large food bits can get stuck in the esophagus and must be removed by endoscopy. In some cases, this can be difficult or unsafe. We describe a new and safe treatment for such patients. Materials and Methods. 100 consecutive patients were referred to Akershus University Hospital with impacted food in the esophagus. In 36 patients (36%), the food passed spontaneously. In 59 (92%) of the remaining 64 patients, the food was removed by endoscopic intervention. In the last five patients, endoscopic removal was judged difficult or unsafe. These patients received the new treatment: one capsule Creon 10000 IU dissolved in 30 mL of Coca-Cola administered by a nasooesophageal tube four times daily for 2-3 days. Results. Of the 59 patients treated with endoscopic procedure, complications occurred in four (7%): three bleedings and one perforation of the esophagus. In five patients treated with Coca-Cola and Creon, the food had either passed or was soft after 2-3 days and could easily be removed. Conclusion. The treatment of choice of impacted food in the esophagus is endoscopic removal. In cases where this is difficult, we recommend treatment with Coca-Cola and Creon for 2-3 days before complications occur.

The effects of two soft drinks on bond strength, bracket microleakage, and adhesive remnant on intact and sealed enamel.

Science.gov (United States)

Navarro, Raúl; Vicente, Ascensión; Ortiz, Antonio J; Bravo, Luis A

2011-02-01

The purpose of this study was to evaluate the effects of Coca-Cola and Schweppes Limón on bond strength, adhesive remnant, and microleakage beneath brackets. One hundred and twenty upper central incisor brackets were bonded to bovine incisors and divided into three groups: (1) Control, (2) Coca-Cola, and (3) Schweppes Limón. The teeth were submerged in the drinks three times a day for 15 minutes over a 15 day period. Shear bond strength (SBS) was measured with a universal testing machine, and adhesive remnant evaluated using image analysis equipment. Microleakage at the enamel-adhesive and adhesive-bracket interfaces was determined using methylene blue. One hundred and eight teeth were used for scanning electron microscopy to determine the effect of the drinks on intact and sealed enamel. SBS and adhesive remnant data were analysed using the Kruskal-Wallis test (P adhesive remnant between the groups (P > 0.05). Microleakage at the enamel-adhesive interface for groups 2 and 3 was significantly greater than for group 1 (P adhesive-bracket interface, microleakage was significantly greater in group 2 than in group 1 (P enamel erosion, loss of adhesive and microleakage. Coca-Cola and Schweppes Limón did not affect the SBS of brackets or the adhesive remnant.

Experiencing memory museums in Berlin. The Otto Weidt Workshop for the Blind Museum and the Jewish Museum Berlin

Directory of Open Access Journals (Sweden)

Ana Souto

2018-03-01

Full Text Available This article explores memory studies from the audience’s perspective, focusing on the perception of Holocaust narratives in two museums in Berlin. This research builds on and contributes to a number of emerging issues on memory studies, tourism perception and museum design: the debate on experiential authenticity, Dark Tourism, as well as the analysis of memory studies from the perspective of the user. The main data facilitating the analysis is based on responses shared on TripAdvisor; the case studies being the Otto Weidt Workshop for the Blind Museum and the Jewish Museum Berlin. The analysis of these museums, focusing on their narratives, design features and comments from visitors, will highlight a potential shift from the traditional object-focused museum, to a phenomenological subject-focused one. It will be argued, then, that the understanding and consumption of authenticity encompasses a very flexible definition, not only based on the nature of the objects exhibited, but on the production of authentic experiences.

Üritusturundus aitab kommunikatsiooni kujundada personaalseks / Hardi Kinnas, Mark Kuslapuu

Index Scriptorium Estoniae

Kinnas, Hardi

2013-01-01

Innovatsioonist üritusturunduses. Üritusturundus kui ettevõtte strateegiline kommunikatsioonikanal. Tehnoloogia abil kliendisuhtesse panustamisest. Näitena EMT mobiilirakendus EMT Live ja Coca-Cola personaliseeritud joogipurkide ja -pudelite turunduskampaania

Kobarkino ooperisõpradest tulvil / Heili Vaus-Tamm

Index Scriptorium Estoniae

Vaus-Tamm, Heili, 1961-

2009-01-01

Metropolitan Opera HD-otseülekanded Tallinna Coca-Cola Plazas: 24. jaanuaril linastunud Christoph Willibald Glucki ooperist "Orpheus ja Eurydike" ja 7. veebruaril Gaetano Donizetti "Lucia di Lammermoorist"

Linn annab tublile Estonia koorilauljale ranitsatoetust / Ragne Jõerand

Index Scriptorium Estoniae

Jõerand, Ragne, 1970-

2015-01-01

Coca-Cola Plazas 13. augustil toimuvast Tallinna Linnavalitsuse ja Eesti Punase Risti kampaaniast Ranits 2015, kus vähekindlustatud perede lapsed saavad kooliaasta alguse puhul kingituseks koolitarvetega ranitsa

Coca-Cola otdõhhajet / Viktoria Panova

Index Scriptorium Estoniae

Panova, Viktoria

2006-01-01

10. Pimedate Ööde Filmifestival algab. Festivali toimumispaikadest, filmiprogrammidest, alafestivalidest : animafestival Animated Dreams, tudengifilmifestival Sleepwalkers, laste- ja noortefilmi festival Just

Factors Influencing Museum Sustainability and Indicators for Museum Sustainability Measurement

Directory of Open Access Journals (Sweden)

Izabela Luiza Pop

2016-01-01

Full Text Available The purpose of this research was to identify the factors upon which museum sustainability depends and the way in which this can be measured. Methodologically, we applied a qualitative research approach, using semi-structured interviews with experts from the Romanian museum sector, complemented by an in-depth study of the literature in this field. Results indicated that any objective measuring of sustainability must take into account the size of a museum’s collections and its organizational structure. It was also found that museum type can affect sustainability via its competitive advantage. However, the sustainability of a museum is not strictly determined by these factors, but also by the management and marketing strategies applied. Based on analysis of literature- and respondent-based factors influencing sustainability, this article proposes a set of 33 indicators that can be used by museums to measure their sustainability, as well as a model that enables evaluation of the sustainability levels of various museums comparatively, regardless of their type, size or importance (e.g., national, regional and local. The results obtained are useful both from a theoretical point of view, given that there are few writings on this topic, and from a practical point of view, as they provide a basis for a clear, objective model of museum sustainability measurement.

Museums Connect: Teaching Public History through Transnational Museum Partnerships

Directory of Open Access Journals (Sweden)

Richard J. W. Harker

2015-12-01

Full Text Available Museums Connect is a program funded by the US Department of State and administered by the American Alliance of Museums that sponsors transnational museum partnerships. This program provides one model for teaching public history in a transnational context, and this article analyzes the experiences of two university-museums—the Museum of History and Holocaust Education (MHHE in the United States and the Ben M’sik Community Museum (BMCM in Morocco—during two grants between 2009 and 2012. In exploring the impact of the program on the staff, faculty, and students involved and by analyzing the experiences and reflections of participants, I argue that this program can generate positive pedagogical experiences. However, in addition to the successes of the MHHE and BMCM during their two grants, the participants encountered significant power differentials that manifested themselves in both the processes and products of the grants. It is the conclusion of this article that both partners in a public history project need to address and confront potential power issues at the outset in order to achieve a more balanced, collaborative partnership.

How Coke Added Life to its Video Network.

Science.gov (United States)

Curran, Patrick D.

1981-01-01

Describes how Coca-Cola's training department identified problems in the use of a video training package and made improvements that expanded the potential of the corporation-wide training network. (SK)

What Intellectual Property lawyers can Learn from Barbra Streisand ...

African Journals Online (AJOL)

... lawyers can Learn from Barbra Streisand, Sepp Blatter, and the "Coca-Cola ... rights; Overly-aggressive enforcement; Rights holder over-reach; Litigation strategy; ... 'Trademark extortion'; 'Duty to police'; Streisand effect; Ambush marketing.

Maailma majandusse suurkontsernide kaudu / Tiina Hakman

Index Scriptorium Estoniae

Hakman, Tiina

1996-01-01

Maailma suurfirmade esindused Eestis: Ericsson, ABB, Coca-Cola, McDonalds, Bristol-Meyers Squibb, Neste, Shell. Ilmunud ka: Molodjozh Estonii, 6. aug. 1996, lk. 3; Russkaja Gazeta, 27. aug. 1996, lk. 3

Pan-Baltic Linas Libikas - sometimes Hobbes, sometimes Calvin / Linas Libikas ; interv. Ingrid Nielsen

Index Scriptorium Estoniae

Libikas, Linas

2004-01-01

Coca-Cola HBC Eesti AS-i turundusjuht olukorrast Baltimaade reklaamiturul, turundusspetsialistide sagedase töökohavahetamise võimalikest põhjustest ning oma eesmärkidest ettevõtte eesotsas. Lisa: Linas Libikas

Kinopilet kallines : 115 krooni õhtuse filmielamuse eest / Mari Sarv

Index Scriptorium Estoniae

Sarv, Mari, 1978-

2005-01-01

Kinopileti hinna tõstmisest Coca Cola Plaza ja Kosmose kinodes Tallinnas. Lisatud tabelid "Kinopiletite hinnad maailmas keskmist palka arvestades", "Õhtuse pileti hind MPDE kinodes", samuti piletihinna kohta teistes Eesti kinodes

["Fabulous things". Drug narratives about coca and cocaine in the 19th century].

Science.gov (United States)

Wahrig, Bettina

2009-12-01

This contribution focuses on the history of Coca leaves and Cocaine in the second half of 19th century Europe. Even though, to date, no direct link has been established between the activities of the Milano physician Paolo Mantegazza, and the Göttingen chemist Friedrich Wöhler, it is not a mere coincidence that both published their findings in the same year, namely, 1859. Mantegazza authored the first treatise claiming that Coca had psychoactive qualities and touted its broad therapeutic faculties; he claimed that it should be introduced into European pharmacotherapy. In Wöhler's laboratory, cocaine was isolated from leaves by his pupil Alfred Niemann; later, Wilhelm Lossen refined and corrected Niemann's results. Narratives about medicinal drugs often streamline history into a story that starts with multiple meanings and impure matters and ends with well-defined substances, directed at clear-cut diseases and symptoms. In the case of Coca, however, the pure substance triggered no such process well into the 1880s, whereas the leaves continued to circulate as an exotic, pluripotent drug whose effects where miraculous and yet difficult to establish.

POSTKAPİTALİST DÖNEMDE KÜRESEL MARKALARIN YENİ PAZARLAMA STRATEJİSİ: KİTLELERİN YENİ YAŞAM KOÇU OLARAK COCA COLA

OpenAIRE

SEVİM, Bilgen

2018-01-01

2000’li yıllarda küresel ölçekli markaların reklam söyleminde büyük bir dönüşüm yaşanmıştır. Bu markalar, “sevgi”, “umut”, “mutluluk”, “yardımseverlik”, “aşk” ve “barış” gibi kavramları kullanarak yaşamın anlamına dair mesajlar vermeye başlamışlardır. Interbrand’ın raporuna göre, 2012 yılında dünyanın en değerli markası seçilen Coca Cola’nın Türkiye için hazırladığı Yeni yıl, Yeni Umutlar (2012), Bimilyonneden Yeni Yıl (2012), Güvenlik Kameraları (2012), Daha İyi Bir Yıl (2013) Yeni Yıla Yaln...

Titaanide heitlus: Forum Cinemas vs Cinamon

Index Scriptorium Estoniae

2009-01-01

Cinamon Group avab Solarise keskuses uue Cinamoni kinoketti kuuluva kino, mis konkureerib Coca-Cola Plazaga (võrdlev tabel, allikad: Cinamoni turundusjuht Evelyn Laar ja Forum Cinemas' levijuhi asetäitja Timo Diener)

Professionaalne marketing - edu pant / Thomas Westerberg

Index Scriptorium Estoniae

Westerberg, Thomas

1999-01-01

Majanduslanguse perioodil tuleb fokusseerida oma plaanid tulevikku, sel perioodil avalduvad turundusjuhtide tõelised ja varjatud professionaalsed oskused. Thomas Westerbergi, Coca-Cola Baltic Beverages Ltd. tegevdirektori ettekanne Majanduskonverentsil "Kuidas olla edukas majanduslanguse perioodil"

Aspectos Farmacológicos y Socioculturales del consumo de hoja de coca en indígenas Koguis respecto al consumo de cocaína en ambientes urbanos

Directory of Open Access Journals (Sweden)

Katiuska Vera Zambrano

2002-07-01

Full Text Available La investigación compara los aspectos farmacológicos y socioculturales del consumo de la hoja de coca en indígenas Kogui de la Sierra Nevadade Santa Marta en Colombia frente a los aspectos farmacológicos y socioculturales del  consumo de cocaína en los ambientes urbanos, relacionados con los conceptos de tolerancia y dependencia a sustancias psicoactivas. Los resultados aportan al desarrollo  y diseño de programas de prevención, tratamiento y reducción de riesgo y daño en fármaco dependencia, al igual que sugiere la inclusión de aspectos relevantes en futuras políticas sociales de prevención en drogas.

Communicative Functions of the Museum Lobby

DEFF Research Database (Denmark)

Mortensen, Christian Hviid; Rudloff, Maja; Vestergaard, Vitus

2014-01-01

In a time with a heightened focus on how museum architecture and exhibition design shapes the museum visit, the entrance space of museums, the museum lobby, is remarkably absent from the museum literature and research. Still, the museum lobby is the first encounter visitors have with the museum...... and the last impression that they take home and share with others. This article analyzes museum lobbies as communication spaces in order to identify the different functions afforded by such spaces. In an explorative study of five Danish museum lobbies, we offer a preliminary categorization of these functions...

Hygrine and cuscohygrine as possible markers to distinguish coca chewing from cocaine abuse in workplace drug testing.

Science.gov (United States)

Rubio, C; Strano-Rossi, S; Tabernero, M J; Anzillotti, L; Chiarotti, M; Bermejo, A M

2013-04-10

Cocaine abuse is widespread all over the world, and is performed generally by sniffing, injecting or smoking cocaine or crack. The distinction between the recreational use of cocaine from the practice of the so called "coqueo" is still an issue in those countries where this habit is diffused and where it is not considered an addiction, by this reason is necessary to develop a method for to distinguish the coca chewers and cocaine abusers. The use of an unique marker to distinguish between cocaine abuse and chewing of coca leaves is of fundamental importance in those countries where this habit is diffused. Certain alkaloids of the leaves of Erythroxylum coca are lost during the process of extraction/purification of cocaine and it is not possible to find them neither in seizures of chlorhidrate of cocaine nor urine samples of cocaine abusers. These markers are the hygrine and cuscohygrine that are present in the leaves of E. coca. A fast GC/MS method involving a liquid:liquid extraction procedure with tertbutylmethylether (TBME) is proposed for the determination of some alkaloids in cocaine leaves, cocaine seizures and biological samples. All specimens were alkalinized to pH 9 with a carbonate/bicarbonate buffer and then extracted with TBME. The analysis was carry out by GC/MS with electron impact at 70 eV and in full scan mode. The results demonstrate that hygrine and cuscohygrine are not found neither in the urine of cocaine abusers nor in cocaine seizures. For this reason this compounds could be considered as markers of coca chewing. This developed method permits to distinguish coca chewing from cocaine abuse in workplace drug testing through the analysis of urine samples. Copyright © 2012 Elsevier Ireland Ltd. All rights reserved.

Composting system for waste treatment coca leaf with the addition of three biological activators in the Experimental Center Kallutaca

Directory of Open Access Journals (Sweden)

Apaza-Condori Emma Eva

2015-11-01

Full Text Available The objective of this study was to evaluate the composting process waste coca leaf with the addition of three biological activators (yogurt, whey and yeast. This work was carried out Kallutaca Experimental Center, Biofertilizers module Career Agricultural Engineering at the Public University of El Alto, La Paz municipality of Laja. Posed treatments were: T1 (+ Yogurt Coca wastes; T2 (Coca wastes + whey; T3 (Coca wastes + yeast and T4 (Control. The design was completely randomized with 4 treatments and 3 repetitions. The values in N are classified medium and high levels the quantities of P, K are classified as middle levels. The value obtained 7.9 pH, EC 12950 µS/cm and 61% organic matter belong to treatment T1. The decomposition time was a period of 105 days corresponds to treatment T3.

In vivo effects of two acidic soft drinks on shear bond strength of metal orthodontic brackets with and without resin infiltration treatment.

Science.gov (United States)

Hammad, Shaza M; Enan, Enas T

2013-07-01

To evaluate the in vivo effects of two acidic soft drinks (Coca-Cola and Sprite) on the shear bond strength of metal orthodontic brackets with and without resin infiltration treatment. In addition, the enamel surface was evaluated, after debonding, using a scanning electron microscope. Sixty noncarious maxillary premolars, scheduled for extraction in 30 orthodontic patients, were used. Patients were randomly divided into two groups according to the soft drink tested (Coca-Cola or Sprite). In each group, application of resin infiltration (Icon. DMG, Hamburg, Germany) was done on one side only before bonding of brackets. Patients were told to rinse their mouth with their respective soft drink at room temperature for 5 minutes, three times a day for 3 months. Shear bond strength was tested with a universal testing machine. After shearing test, a scanning electron microscope was used to evaluate enamel erosion. Statistical analysis was performed by twoway analysis of variance followed by the least significant difference test. The Coca-Cola group without resin infiltration showed the lowest resistance to shearing forces. Scanning electron micrographs of both groups after resin application showed a significant improvement compared with results without resin use, as the enamel appeared smoother and less erosive. Pretreatment with the infiltrating resin has proved to result in a significant improvement in shear bond strength, regardless of the type of soft drink consumed.

NRL Review for 1993

Science.gov (United States)

1993-05-01

opinion and leading medical experts depicted it as a remarkable, THE PARADOX OF PAIN RELIEF harmless stimulant. In fact, when Coca - Cola was introduced...in 1886. it was marketed as a Opioids: Plants and Synthetics drink offering the advantages of coca but lack- ing the danger of alcohol. Cocaine was not...performance of 77 K) insertion loss data demonstrates high system accu- the individual DUTs. racy of HTSSE-I space hardware Acknowledgments: Sponsorship and

Cuando ya no se puede tomar trago ni chacchar coca. When alcohol can no longer be drunk or coca leaves chewed. the case of the “protestants” in the Peruvian central Andes

Directory of Open Access Journals (Sweden)

Caroline Magny

2009-12-01

Full Text Available Desde hace mucho tiempo el alcohol y la coca ocupan un lugar central en las comunidades andinas. Hasta ahora en el distrito de Churcampa (Huancavelica, Perú, los católicos, mayoritarios, siguen explicando al visitante lo siguiente: “acá no se puede hacer nada sin trago ni coca”. No obstante, durante las ultimas décadas, muchas personas en este distrito – así como en muchos otros distritos de los Andes peruanos – se han convertido y siguen convirtiéndose al “protestantismo” (termino genérico usado por los católicos para referirse en forma general a las Iglesias evangélicas. Esta conversión implica, entre otras cosas, dejar completamente de masticar hojas de coca y de beber cualquier tipo de bebidas alcohólicas. En esta exposición proponemos analizar hasta qué punto y bajo qué modalidades estas restricciones alimenticias afectan a los conversos (quienes siguen siendo minoritarios en el distrito en su vida social cotidiana.Alcohol and coca have played a central role in Andean communities for many centuries. Nowadays, in the district of Churcampa (Huancavelica, Peru, the Catholic people, who are the majority, still explain to visitors that “here you can’t do anything without trago [alcohol] and coca”. Yet, over the past decades, many men and women in this district - as well as in many other districts of the Peruvian Andes - have been converting to “Protestantism” (a generic term used by Catholics to refer to the Evangelical Churches. This conversion implies, among other things, completely giving up chewing of coca leaves and drinking of any type of alcoholic drink. The aim of this article is to analyze to what extent and how these restrictions in the dietary habits affect converted people in their everyday social life.alcohol, coca leaves, religion, conversion, evangelic Churches, Peru

Jutta Rabe : suurriigid kasutasid Eestit ära / Jutta Rabe ; interv. Peeter Ernits

Index Scriptorium Estoniae

Rabe, Jutta

2003-01-01

Saksa poliitiline põnevusfilm "Balti torm" ("Baltic Storm"), mis kujutab parvlaev "Estonia" hukku, esilinastus eile Eestis Coca-Cola Plazas. Saksa ajakirjanik, selle filmi stsenarist, produtsent ja peategelase prototüüp filmi kontseptsioonist

Utilização do agonista dopaminérgico pergolida no tratamento da "fissura" por cocaína

Directory of Open Access Journals (Sweden)

Focchi Guilherme R de Azevedo

2001-01-01

Full Text Available OBJETIVOS: O estudo avaliou a eficácia e a segurança terapêutica do agonista dopaminérgico pergolida no tratamento ambulatorial da ''fissura" por cocaína. MÉTODOS: Participaram de estudo controlado simples-cego, com duração de quatro semanas, em tratamento ambulatorial, 42 pacientes do sexo masculino com idade entre 18 e 50 anos, com diagnóstico de dependência de cocaína pelo DSM-IV e primeiro grau completo. Transtornos clínicos e/ou psiquiátricos que necessitassem de internação, uso de medicação psiquiátrica, quadros psicóticos prévios independentes do consumo de cocaína e hipersensibilidade à pergolida foram critérios de exclusão. Os pacientes foram divididos aleatoriamente em dois grupos: o primeiro recebeu pergolida (0,05-0,2 mg ao dia, e o segundo, placebo (1 a 4 comprimidos ao dia. Os grupos foram comparados quanto à ''fissura'' por cocaína e aos efeitos colaterais das medicações. RESULTADOS: Não foram encontradas diferenças estatisticamente significativas entre os dois grupos em relação à incidência de efeitos colaterais ou ao relato da redução da ''fissura'' por cocaína. CONCLUSÃO: A amostra pequena e o uso de medicação por tempo curto podem ter influído nos resultados. A pergolida se mostrou segura, com poucos efeitos colaterais. A pergolida não se mostrou superior ao placebo no tratamento da "fissura" por cocaína.

21 CFR 1304.32 - Reports of manufacturers importing coca leaves.

Science.gov (United States)

2010-04-01

... manufacturer importing or manufacturing from raw coca leaves shall submit information accounting for the importation and for all manufacturing operations performed between the importation and the manufacture of bulk or finished products standardized in accordance with U.S. Pharmacopoeia, National Formulary, or other...

MUSEUMS, MARKETING, TOURISM AND URBAN DEVELOPMENT. THE BRITISH MUSEUM – A SUCCESSFUL MODEL FOR ROMANIAN MUSEUMS

Directory of Open Access Journals (Sweden)

Răzvan-Andrei CORBOS

2011-01-01

Full Text Available The continuous growth of cultural influence upon the modern societycombined with the increasing role of tourism in the economic life of cities, ledto the development of the “emblem museums”. The “emblem museum”usually becomes a touristic attraction objective that must be visited bytourists from a city, and by taking the decision of prolonging their staying inthat city, the tourists will increase the amount of money they spend in thatlocation. The “emblem museums” represent a way to develop urban tourism,gain competitive advantage and attract new sources of income for the city`seconomy. A recent study showed that 3 out of 10 tourists visited London forits museums. One of them is the British Museum, which, in 2010 was on the2nd place in the top10 world`s most visited museums. This study aims topresent the British Museum from the mix marketing perspective, from thevisitor’s point of view, and to present some of the good practices this giant isusing to attract more visitors and to maintain its competitive advantage,practices which may be used by Romanian museums in order to increase thevisitors number and to obtain a better position in the economy life ofRomanian cities.

Intoxicaciones agudas por cocaína: Caracterización, factores de riesgo, conocimientos y precauciones de los consumidores

OpenAIRE

Santos Sanz, Sara

2012-01-01

La cocaína es la tercera droga ilegal más consumida después del cannabis y las anfetaminas. España es uno de los países donde su consumo está más extendido, sobretodo en el grupo de adultos jóvenes de 15-34 años. Los problemas de salud asociados al consumo de cocaína son frecuentes (13%-30%) entre los consumidores, aunque la intoxicación aguda por cocaína así como sus factores de riesgo no se han estudiado tanto como en el caso de la sobredosis por heroina. Existen vacios en la literatura sob...

Análisis de cocaína en diferentes muestras por cromatografía de gases con detector de ionización de llama (CG-FID

Directory of Open Access Journals (Sweden)

Ángela M. López C.

2015-01-01

Full Text Available En este estudio se realizó la validación de los métodos establecidos por la UNODC para la cuantificación y extracción de benzometilecgonina (cocaína presente en las hojas de Erythhroxylum coca, en té de coca y en clorhidrato de cocaína. El primer método de extracción, recomendado por la UNODC, es una extracción solido-líquido (ESL, sin embargo, los resultados obtenidos indican que esta no es lo suficientemente eficiente para lograr una señal de analito distinguible de la relación señal a ruido (S/N para las muestras de hojas de Erythhroxylum coca y té de coca. El segundo método propuesto es la extracción soxhlet, los resultados indican que esta resulta más eficiente para aislar y cuantificar el analito de interés por cromatografía de gases acoplada a un detector de ionización por llama (CG-FID. Después de someter las muestras al proceso de extracción soxhlet y cuantificación por CG-FID se encontró que la hoja de té posee 7,66×102 mg de cocaína/kg de muestra, las hojas de coca 17,15 mg de cocaína/kg de muestra y el clorhidrato de cocaína 7,15×105 mg de cocaína/kg de muestra. El método de análisis escogido se caracteriza por arrojar bajos límites de detección (0,169 mg/L y por poseer parámetros estadísticos y cromatográficos ideales.

Importancia de la resiliencia e inteligencia emocional en el consumo de cocaína

OpenAIRE

Martínez López, Ana

2016-01-01

Según los datos epidemiológicos disponibles, 14.1 millones de europeos adultos consumieron cocaína alguna vez en sus vidas(OED 2012). En la actualidad, ningún tratamiento farmacológico ha sido considerado eficaz para tratar la dependencia a la cocaína, sin embargo algunos tratamientos psicológicos han encontrado resultados positivos en el tratamiento de esta adicción. En este trabajo de investigación se utilizó una muestra de 101 sujetos que acudían a la Unidad de Conductas Adictivas de...

Massenet "Thaisi" näeb otseülekandes kinolinal / Toomas Kuter

Index Scriptorium Estoniae

Kuter, Toomas, 1965-

2008-01-01

Forum Cinemas toob oktoobrist maini Tallinnas Coca-Cola Plazas ja Tartus Ekraanis publikuni New Yorgi Metropolitan Opera etenduste HD-otseülekanded, 20. dets. kantakse üle Jules Massenet' ooper "Thais", peaosas Renee Fleming

PÖFFi avab norra film

Index Scriptorium Estoniae

2003-01-01

Pimedate Ööde VII filmifestivali keskus asub sel aastal Coca-Cola Plazas. Festivali avab 28. nov. Morten Tyldumi mängufilm "Buddy" ja lõpetab 6. dets. iirlase Jim Sheridani "Ameerikas" ("In America")

Iiri režissöör Jim Sheridan tuleb "Pimedate ööde" festivalile

Index Scriptorium Estoniae

2003-01-01

Pimedate Ööde VII filmifestivali keskus asub sel aastal Coca-Cola Plazas. Festivali avab 28. nov. Morten Tyldumi mängufilm "Buddy" ja lõpetab 6. dets. iirlase Jim Sheridani "Ameerikas" ("In America")

Halloo Kosmos, hallo Maa! / Kairit Tsäro

Index Scriptorium Estoniae

Tsäro, Kairit, 1974-

2009-01-01

Režissööride Rob Lettermani ja Conrad Vernoni animafilm "Koletised tulnukate vastu", mis on dubleeritud ka eesti keelde. Tallinnas Coca Cola Plazas, Tartus kinos Ekraan vaadatav 3D (kolmemõõtmelisena)

Kuu filmid / toimetanud Maria Ulfsak-Šeripova

Index Scriptorium Estoniae

2011-01-01

Nicolas Winding Refni krimidraama "Ohtlik sõit" (USA 2011), Pedro Almodovari "tume melodraama" "Nahk, milles ma elan" (Hispaania 2011). Wolfgang Amadeus Mozarti "Don Giovanni" Tallinnas (Coca-Cola Plaza), Tartus (Ekraan) ja Narvas (Astri kinos)

Kolmemõõtmelise kino järjekordne tulemine / Aarne Mäe

Index Scriptorium Estoniae

Mäe, Aarne, 1967-

2008-01-01

Ruumilise e. 3D-kino levikust ja jõudmisest Forum Cinemas kinoketi kinodesse, esialgu Coca Cola Plazasse Tallinnas, peagi Cinamon kinoketi kultuuri- ja vabaajakeskusesse 2009. aasta sügisel. 3-D kinoelamusest ja tulevikust

Virtual Museums as Educational Tool

DEFF Research Database (Denmark)

2007-01-01

Virtual Museums as Educational Tool On this web site you will find a collection of resources on virtual museums. The web site is meant to be a knowledge base for people with interest in museums, virtuality and education, and how virtual museums may contribute to adult education and lifelong...

Cocaína: lendas, história e abuso Cocaine: myths, history and abuse

Directory of Open Access Journals (Sweden)

Pedro Eugênio M Ferreira

2001-06-01

Full Text Available A civilização ocidental tem estado envolvida com múltiplos problemas sociais, sendo o abuso de drogas um deles. A cocaína e os transtornos decorrentes de seu abuso tornaram-se um problema de saúde pública. O presente trabalho tem como objetivo colaborar pelo aprofundamento da investigação histórica desse tema. Há mais de 4500 anos, as folhas de coca são usadas por índios da América do Sul. Com a industrialização no século XIX, a cocaína chegou aos países desenvolvidos da época. Na medicina, essa substância também se mostrou presente, sendo usada, tanto por Freud quanto por outros médicos, na tentativa de curar inúmeras enfermidades. No entanto, a maior disponibilidade e a queda dos preços nos últimos 30 anos possibilitaram que essa droga fosse usada abusivamente por um número crescente de pessoas, trazendo conseqüências assustadoras para a saúde do indivíduo e para a sociedade como um todo.Western civilization is involved with multiple social problems and drug abuse is one of them. Cocaine and its abuse have become over the years a public health problem. This paper intends to provide a historical background to the subject. For more than 4,500 years, South America natives have been using coca leaves. After the industrial revolution in the 19th century, cocaine clorhydrate, an alkaloid present in the coca leaf, reached the developed countries. Many products, which main ingredient was cocaine, were consumed by famous people at that time, such as Vino Mariani, used by Pope Leo XVIII. In medicine, Freud and other doctors used cocaine with the purpose of healing various diseases. However, in the last 30 years, it became more available and its price dropped, making it accessible to an increasing number of people, resulting in alarming consequences to users' health as well as for the whole society.

Museums and Their Functions.

Science.gov (United States)

Osborne, Harold

1985-01-01

Historical background concerning the nature and function of museums is provided, and the aesthetic functions of museums are discussed. The first major aesthetic function of museums is to preserve the artistic heritage of mankind and to make it widely available. The second major function is patronage. (RM)

Orientalist Imaginations and Touristification of Museums

DEFF Research Database (Denmark)

Ooi, Can-Seng

2005-01-01

This paper draws inspiration from Edward Said's orientalism, and examines how the three National Museums of Singapore - the Singapore History Museum, the Singapore Art Museum and the Asian Civilizations Museums - are orientalized. The process is mediated through the museums' close links to touris...

Projections on museum exhibits - engaging visitors in the museum setting

DEFF Research Database (Denmark)

Basballe, Ditte Amund; Halskov, Kim

2010-01-01

Using animation, text, and visual effects as elements of projections on the Danish rune stone, Mejlbystenen (the Mejlby stone), we have explored approaches to engaging museum visitors. The installation positions itself in the field of previous installations and experiments exploring projection...... on physical objects, but is unique in focusing on fusing the projection and the object in an engaging approach to communicating information at a cultural heritage museum. The Mejlby stone installation is now a permanent installation at a cultural and historical museum, and, based on observation as well...

The Herbert Virtual Museum

Directory of Open Access Journals (Sweden)

Panagiotis Petridis

2013-01-01

Full Text Available In recent years, virtual reality and augmented reality have emerged as areas of extreme interest as unique methods for visualising and interacting with digital museum artefacts in a different context, for example, as a virtual museum or exhibition, particularly over the Internet. Modern cultural heritage exhibitions have evolved from static to dynamic exhibitions and challenging explorations. This paper presents two different applications developed for the Herbert Museum and Art Gallery that make the user’s experience more immersive, engaging, and interactive. The first application utilizes mobile phone devices in order to enrich the visitors experience in the museum, and the second application is a serious game for cultural heritage and in particular for museum environments focusing on the younger visitors.

Seanssõ dlja potselujev / Alina Zelimhanova

Index Scriptorium Estoniae

Zelimhanova, Alina

2005-01-01

Kinos "Sõprus" näidatakse seoses Tallinna üliõpilaspäevadega 4 õhtul USA ja Korea filme, mille aluseks on koomiksid. Ka teistest "Sõpruse" seassidest ning kinopileti hindadest kinos "Kosmos" ja Coca Cola Plaza

Adios to Migrancy

Science.gov (United States)

Larkin, Timothy

1974-01-01

Coca Cola's Agricultural Labor Project was designed to change the migrant's way of life from very unstable to stable by making migrant housing more habitable, creating permanent jobs, and providing numerous other fringe benefits. (BP)

Initial investigation of nutrition and supplement use, knowledge and ...

African Journals Online (AJOL)

strategies than pre-game meals. Seventy .... and match-day strategies were found to be ..... marketing and production of supplements, aggressive marketing and ... in South African rugby players participating in the under 13 Coca-Cola Craven.

Kokakoolakinno kolib ooper, popkorn on out / Tiit Tuumalu

Index Scriptorium Estoniae

Tuumalu, Tiit, 1971-

2008-01-01

Forum Cinemas võimaldab Tartu kinos Ekraan ja Tallinnas Coca-Cola Plazas kord kuus laupäevaõhtuti vaadata-kuulata klassikaooperite otseülekandeid Metropolitan Opera lavalt (Metropolitani projekti "The Met: Live in HD" raames)

The museum as information space

DEFF Research Database (Denmark)

Navarrete, T.; Mackenzie Owen, J.

2016-01-01

space to being outside the museum in the online information space of the Internet. This has fundamental implications for the institutional role of museums, our understanding of metadata and the methods of documentation. The onsite museum institution will, eventually, not be able to function...... as an institutional entity on the Internet, for in this new information space, objects, collections and museums, all function as independent components in a vast universe of data, side by side at everyone’s disposal at anytime. Potentially, users can access cultural heritage anytime, anywhere and anyhow. © The Author......Although museums vary in nature and may have been founded for all sorts of reasons, central to all museum institutions are the collected objects. These objects are information carriers organized in a catalogue system. In this chapter, the museum will be conceived as an information space, consisting...

The Behavior of Online Museum Visitors on Facebook Fan Page of the Museum in Indonesia

Directory of Open Access Journals (Sweden)

Arta Moro Sundjaja

2017-11-01

Full Text Available The objective of this research was to discover the behavior of museum visitors on Facebook fan page in Indonesia based on the user motivation, user expectation, online community involvement, and Facebook fan page of the museum. This research used a quantitative approach to descriptive analysis. The population was the Facebook users who had followed the Facebook fan page of the museum in Indonesia. The samples used were 270 respondents. The researchers distributed the questionnaire to a Facebook group managed by museums or communities. Based on the demographic profile of respondent, the researchers discover that the respondents are highly educated, work as employees or student, and allocate more than Rp500.000,00 per month for traveling expense. Based on social media behavior of the respondents, the respondents are active using Facebook and not aware of the presence of museum in social media. The respondents require museum information, social interaction, and entertainment on Facebook fan page of the museum. Therefore, museum managers must maintain the content quality and perceived usefulness in delivering the information through Facebook. The involvement of cultural community can help people to get honest information about museum through credible opinion from the respondents.

Museums and Their Enemies.

Science.gov (United States)

Haskell, Francis

1985-01-01

Since the eighteenth century, both artists and art historians have received educational benefits from public art museums. The main function of public museums, however, has usually been the improvement or refinement of public taste. But in addition to education and pleasure, another museum objective is that of moral improvement. (RM)

Collaborating with the Private Sector

Science.gov (United States)

2009-08-01

circumstances to maintain its secrecy. 110 For information to be considered a trade secret, it must remain a secret. For example, the Coca - Cola recipe... Advertising .‖ Center for Democracy & Technology. 14 Aug. 2009 <http://www.cdt.org/privacy/20080708ISPtraffic.pdf>. 19 18 U.S.C. §§ 2510-2522 20 Hudson...is a trade secret because the recipe has been kept a secret for over 100 years to protect Coca -Cola‘s economic interests. 111

National Museum of Military History

Directory of Open Access Journals (Sweden)

A Nicolaides

2011-01-01

Full Text Available Attractions such as military history museums which exhibit a wide range of important historical artefacts are fundamental sub-elements in any tourism systems, and yet their study suffers from lack of theoretical depth. Military history is an integral element of the history of any nation and countless varieties of tourists both local and international, visit military museums whenever the opportunity presents itself because museums are generally stimulating places of interest. This article focuses predominantly on international tourists visiting the Ditsong National Museum of Military History. In addition to the interest that such museums generate, they play a key role as the organizational foundation stones of modernity. It is via their many interesting exhibits that museums enlighten us about the past that intrinsically highlights its distance from the present era. Museums also selectively reconstitute aspects of history and in so doing alienate many artefacts from their original context and yet manage to impart deep understanding of events that shaped the modern world. Museums of all types thus impart knowledge and have a wide range of tales to tell concerning the many and diverse assortments of objects they hold. National pride is an obvious reason for having a military museum where the comprehensive display of military equipment is exceptionally unique while exhibition halls also offer an educational narrative of a nation’s history. What is also of interest to many visitors is the type of research that is carried out in a multiplicity of ways. The huge global growth in tourism in recent years has contributed to many museums radically altering their exhibits in both content and manner of exhibition. This is significant given the reciprocal impact that museums and tourism have on one another. The attractions in museums are regarded by many to be central to the tourism process and these are very often the main reason for many tourists visiting

Museums as Spaces for Cultural Citizenship

DEFF Research Database (Denmark)

Sattrup, Lise; Lejsgaard Christensen, Julie

2013-01-01

Ten museums and cultural institutions in Denmark examine their role as spaces for cultural citizenship. Based on one exhibition case at Thorvaldsen Museum, the paper will discuss how the theoretical framework of the project challenges the museums.......Ten museums and cultural institutions in Denmark examine their role as spaces for cultural citizenship. Based on one exhibition case at Thorvaldsen Museum, the paper will discuss how the theoretical framework of the project challenges the museums....

La coca en el intercambio mercante Atlántico-Mediterráneo

Directory of Open Access Journals (Sweden)

Ortega Villoslada, Antonio

2008-06-01

Full Text Available One approaches the passage of the coca to the Mediterranean and its relevancy in the medieval navigation. Superiority determined by the rudder of sternpost, know generically by the sailors of the mediterranean basin as bayonés, that is to say, of the Gulf of Biscay, whose skippers will arrive regularly to Majorca.

Se aborda el paso de la coca al Mediterráneo y su relevancia en la náutica medieval. Primacía determinada por el timón de codaste, conocido genéricamente por los marinos de la cuenca mediterránea como bayonés, es decir, del Golfo de Vizcaya, cuyos patrones arribarán regularmente a Mallorca.

Sustainability in Modern Art Museums

DEFF Research Database (Denmark)

Campolmi, Irene

2013-01-01

The paper analyzes the concept of sustainability in European governmental museum policies. It takes into consideration great modern art museums, particularly Tate Modern. On the one hand, the issue of sustainability is linked to art museums inasmuch these institutions operate for the sustainable...... to their eligibility for funding and it is indeed an economic rather than a cultural issue. Though, modern art museums’ sustainability relies not only in developing economic and environmental strategies but mostly in creating cultural policies that favor art museums in accomplishing same tasks but from different...... curatorial and managerial perspectives. A long-term sustainable museum model steps beyond Foucault’s notion that art museums are “heterotopy”, i.e. spaces that present art as an alternative phenomenon outside reality. On the contrary, a sustainable model for museums acts as “archètopy”, i.e. a space (tòpos...

Det medialiserede museum

DEFF Research Database (Denmark)

Rudloff, Maja

2013-01-01

Over the past two decades, digital technologies have gained a greater and more important role in communication and dissemination of knowledge by museums. This article argues that the digitization of museum communication can be viewed as a result of a mediatization process that is connected...... to a cultural-political and museological focus on digital dissemination, in which user experience, interactivity, and participation are central concepts. The article argues that the different forms of communication, representation, and reception offered by digital media, together with the interactive and social...... of museum visiting has been transformed and somewhat adapted to new media-created forms of communication and action. From a more general perspective, the article may be regarded as a contribution to a continuous discussion of the role museums must play in a mediatized society....

Nagu Helsingi parvlaevas / Kristiina Davidjants

Index Scriptorium Estoniae

Davidjants, Kristiina, 1974-

2003-01-01

7. Pimedate Ööde Filmifestival on kaotanud oma osalejate solidaarsustundes ja suhtlemises, kolides Coca-Cola Plazasse. Sakslase Hans-Christian Schmid'i mängufilmist "Kauged tuled" ja taanlase Lars von Trieri mängufilmist "Dogville"

Harry, kes vallutab maailma / Jaanus Noormets

Index Scriptorium Estoniae

Noormets, Jaanus

2001-01-01

Joanne Rowling'u lasteraamatu "Harry Potter ja Tarkade kivi" ekraniseeringu esilinastus Eestis on 21. detsembril Coca-Cola Plazas. Selle USA filmi režissöör on Chris Columbus ja peaosas 12-aastane Daniel Radcliffe

Analisa Minat Wisata Museum Kota Bandung

Directory of Open Access Journals (Sweden)

Ani Solihat

2016-09-01

ABSTRACT Museum is a collection of historical objects as evidence that should be known by the public, especially the new generation as a study of the history. In Bandung there are a number of museums including the Geology Museum, Asian-African Museum, Mandala Wangsit Siliwangi Museum, Post Museum, Sri Baduga Museum, and Barli Museum. All six of the museum managed by the government and private parties. Until now the interest of tourists who come to the city of Bandung is just shopping, dining and tours of the city, it is not significant to the interests wisatawa education at the museum in the city of Bandung. Since 2014 Bandung many improvements done in various places, such as parks, Square Bandung, street like Braga as one of the attractions of the past, Dago, including the Asian-African region serve as a place Asian-African Conference ke- 50, it is one of the magnets increase the tourists to visit the city of Bandung. Increasing the tourists should have a great potential for the government of Bandung in increasing interest in the visit to the museum as a means of travel and history education. The purpose of this study was to identify how big tourist interest in visiting Bandung museums. The method used in this research is descriptive quantitative method, while respondents in this study is that Bandung tourists, which is in the area of shopping area, culinary tours, and city tours. The results showed that the interest  Bandung tourists is very low in visiting the museum in the Bandung city.  Keyword : Tourism, Consumer Interest, Museum Tours

Restoran Museum = Museum Restaurant

Index Scriptorium Estoniae

2009-01-01

Tallinnas Vana-Viru 14 asuva restorani Museum sisekujundusest. Sisearhitekt Toomas Korb, tema tähtsamate tööde loetelu. Varem paiknes nendes ruumides tuletõrjemuuseum, endiseid asukaid meenutavad raamitud mustvalged fotod. Ruumi ilmestavad Tom Dixoni loodud kuulvalgustid

MUSEUMS AS CULTURAL TOURISM ATTRACTIONS IN UBUD

Directory of Open Access Journals (Sweden)

Ida Bagus Kade Subhiksu

2016-03-01

Full Text Available Recently, there has been a shift in the attributes of several museums in Ubud in order to attract more tourists to visit museums as cultural tourism attractions. Some museums have expanded their collections and add other attributes to complement their main collections, which as the potential to alter the idealism, functions, and roles of museums. Another challenge faced by museum operators is the development of other tourist attractions, such as the addition of tourism destination attributes in Ubud, which was initially known as tourism destinations that offered art and culture such as dance performances and museums, and now have expanded into yoga destination, adventure destination, and so on. Based on these factors, the problem statements in this research are formulated as follows: (1 How are museums as tourist attractions in Ubud area, from the perspective of operators? (2 How are museums as tourist attractions in Ubud area, from the perspective of visitors? (3 How is the relationship between museums and other tourism components when examined from the role of museums as cultural tourism attractions in Ubud area?. This research on museums was conducted in the Ubud area because Ubud has made museums as the cultural tourism attractions in the area, which include the Blanco Museum, Museum Puri Lukisan, Agung Rai Museum of Art (ARMA, the Rudana Museum, and Neka Art Museum. This research is based on the theories of museum management, marketing, and theories on cultural tourism attraction. The research involved the participation of 82 foreign visitors and 79 domestic visitors as respondents, in addition to five museum owners and two museum professionals as informants. The conclusion of this research are as follows: (1 From the perspective of museum operators, museums function as cultural tourism attractions, as sources of historical information, as the media for cultural preservation, and the actualization of the noble objective of the museum

Kolmteist piirivalvurit käisid ohutut jalgrattasõitu propageerimas / Velve Põldoja, Georgi Skorobogatov

Index Scriptorium Estoniae

Põldoja, Velve

2009-01-01

17.-18. juuli 2009 toimunud Eesti Posti, Eesti Politsei, Eesti Piirivalve, Falck Autoabi, Coca-Cola Hellenic Eesti ja Regio ühiselt korraldatud rattaretkest "Tahan sõita ohutult!", kus rahvale tutvustati rattaga ohutult liiklemise olulisust ja liikluses toimetulekut

Tänasest elavad kobarkinos kääbikud / Andres Laasik

Index Scriptorium Estoniae

Laasik, Andres, 1960-2016

2003-01-01

Täna toimub inglise kirjaniku J.R.R. Tolkieni "Sõrmuste isanda" järgi loodud Peter Jacksoni teise filmi "Sõrmuste isand : Kaks kantsi" esilinastus. Coca Cola Plazas avab Tolkieni Eesti fänniklubi asjakohase maalinäituse

Iseäraliku väega piigad, õhupallimeelast karust rääkimata / Anneli Aasmäe

Index Scriptorium Estoniae

Aasmäe, Anneli, 1973-

2001-01-01

6. septembril Coca-Cola Plazas esilinastuva Arvo Iho mängufilmi "Karu süda" peategelast Niikat mängiva Rain Simmuli abiga meenutatakse filmimist ja kaasnäitlejaid Dinara Drukarovat, Iljana Pavlovat ja karu Malõshshi

"Coca got us here and now it's our weakness:" Fusarium oxysporum and the political ecology of a drug war policy alternative in Bolivia.

Science.gov (United States)

Pearson, Zoe

2016-07-01

A strain of Fusarium oxysporum fungus is killing coca plants in the Chapare coca growing region of Bolivia. Coca farmers are already constrained in the amount of coca they can grow under the government's community-based coca control approach, "social control." Coca leaf is the main ingredient in cocaine, but it is also a traditional medicine and food, is economically vital to household incomes, and is a political symbol of the current government administration. Bolivia's approach to coca control, now administered without any United States military intervention, is an innovative example of experimentation with drug policy reform. This paper is based on ethnographic research including semi-structured interviews and observation. Coca growers are worried about the dire economic, social, and political consequences of the fungus' appearance and spread since summer 2013. They have two explanations for its origins: First, that it was sent by the United States government, which in the past was developing a strain of F. oxysporum for use in the drug war; Second, and the explanation of scientists, is that the outbreak is caused by the overuse of agrochemicals and other intensive agricultural practices. More than a matter of agroecology, the practices identified in the second explanation must be understood in terms of the persistence of the international drug prohibition regime. Bolivia's social control approach is a successful alternative to violent eradication measures, however the country is constrained to uphold the fundamental principles of supply-side control in order to be a respected partner in global drug control. The supply-side logics restricting social control make intensive agriculture practices attractive, but may have contributed to the fungus' proliferation and its continued spread. The fungus draws attention to the challenges of policy reform, new collateral damages of drug control, and role environmental factors can play in drug control politics. Copyright �

Climate Museum and Garden

Science.gov (United States)

Gregg, Jay; Bille, Dorthe

2017-04-01

The Climate Museum and Garden is conceived as a cross-disciplinary experience, where the arts and sciences link together to increase understanding of the Earth's climate and its relevance to our fate as a species. This would be a place of inspiration. The Climate Museum and Garden would merge concepts of modern art museums and modern science museums, with exhibitions, live music and theater performances, visitor interaction, unique discoveries and reflection. It would be a place where visitors are immersed in experiences, lingering indoors and out in quiet consideration and gratitude for our planet's atmosphere. The story of climate change is compelling in its own right; theories of the greenhouse effect go back over century and climate policy has stretched back a few decades. Whereas scientific researchers have been contributing to understanding the mechanisms and impacts of climate change for many decades; whereas researchers have participated in climate summits and informed policy makers; whereas researchers have taught classes of gifted students; in all of this, the public has mostly missed out. This public relations gap has been unfortunately filled by those that would seek to politicize and mislead the public, leading to an engagement gap among the general public. Now we stand on a precipice. Therefore we see a ripe opportunity to reach out and inspire the population. We build off of current pedagogic research that shows that experienced-based learning is more impactful when it engages the senses and elicits an emotional response. People understand what they experience, what they feel, and this serves as the basis for personal reflection. In this sense the visitor experience is generative, in that it promotes further personal investigation and interaction. The Climate Museum and Garden would be a start. In the future, we envisage a future network of climate museums in all major cities. It would be a flagship attraction for any city, along with their art

Analysis of dental erosion induced by different beverages and validity of equipment for identifying early dental erosion, in vitro study.

Science.gov (United States)

Jameel, Rafey Ahmad; Khan, Shah Salman; Abdul Rahim, Zubaidah Hj; Bakri, Marina Mohd; Siddiqui, Saima

2016-07-01

To understand early dental erosion induced by different beverages and the equipment for its detection. The study was conducted at the University Malaya Medical Centre, Kuala Lumpur, Malaysia, from June to September 2014, and comprised single-rooted, unpolished teeth divided into six groups. Electron micrographs and other baseline readings for further analyses were taken before and after the exposure to different beverages. The teeth were exposed to the beverages using a modified Nordini's artificial mouth model. The positioning of the teeth on the motorised stage of the equipment was standardised. Of the several beverages used, CocaCola had the lowest pH value of 2.53, while tap water had the highest pH of 5.4. Deionised distilled water, which was used as a reference, had a pH near to neutral /alkaline of 7.3. The fluoride content ranged between 9.38ppm in tea and 0.005ppm in orange juice. Teeth exposed to beverages with low pH and considerably high fluoride underwent slight remineralisation (roughness increase 8% from tea), while beverages with no fluoride content and low pH roughened the enamel surface (Coca Cola roughened upto 37%). Quantitative analyses of tooth erosion, micro-hardness, surface-roughness, and surface-height showed that all beverages exhibited positive erosive effect on the tooth enamel surface (pCocaCola was found to be the most erosive agent among both hot and cold beverages (37%), while coffee was more erosive among the hot beverages (29%).

Between fragments and fullness: Worshipping in the in- between ...

African Journals Online (AJOL)

2013-03-13

Mar 13, 2013 ... This brand of globalisation has been characterised as the 'cultural assault' of McDonalds,. Coca-Cola, Disney, Nike, MTV, et cetera .... The liminal character of Picasso's 'style' could be described as: the movement between ...

75 FR 50015 - Self-Regulatory Organizations; International Securities Exchange, LLC; Notice of Filing and...

Science.gov (United States)

2010-08-16

...''), Halliburton Company (``HAL''), International Business Machines Corporation (``IBM''), The Coca-Cola [[Page...Shares Russell 2000 (``IWM''), Financial Select Sector SPDR (``XLF''), Apple, Inc. (``AAPL''), General... Company (``F''), Direxion Shares Financial Bull (``FAS''), Direxion Shares Financial Bear (``FAZ''), First...

study and analysis of asa river hypothetical dam break using hec-ras

African Journals Online (AJOL)

Windows User

outcome of the analysis showed that in the event of such failure of Asa dam, some areas which include industrial and residential .... Road Bridge (Coca Cola Axis). (iv) Stretch ..... Solutions and Case Studies, WIT Press, Southampton,. Boston ...

Los cirujanos y la cocaína. Facile est inventis addere

Directory of Open Access Journals (Sweden)

Jorge Dagnino Sepúlveda

2007-08-01

Full Text Available Este artículo, tercero de una serie sobre el desarrollo de la anestesia local, describe los acontecimientos que siguieron al descubrimiento hecho por Carl Koller en 1884 del uso anestésico de la cocaína hasta la introducción de la procaína por Einhorn. En un lapso de veinte años, varias investigaciones culminaron con la introducción de muchas de las técnicas de anestesia local y regional usadas contemporáneamente: troncular, por infiltración, raquídea y peridural caudal. El escrito toca aspectos tales como la juventud de los innovadores, en su mayoría cirujanos, la toxicidad y el terrible poder de adicción de la cocaína que alcanzó a algunos de ellos, las disputas por la precedencia y la tradición de autoexperimentación.

The Presence of the American Troops in Romania: Civil-Military Challenges Beyond a Military Relationship

Science.gov (United States)

2008-03-01

still is developing, not only what we have now from the beginning, McDonald’s, Pepsi Cola , and Coca Cola , which have strong investments in our country...politico-military interests and the changes in the overall security landscape that a withdrawal of the troops may cause. By advertising against a...population. 5. Advertising employment opportunities and services needed at the local level may improve the economic and financial benefits by attracting

Empirical Analysis of Closed-Loop Duopoly Advertising Strategies

OpenAIRE

Gary M. Erickson

1992-01-01

Closed-loop (perfect) equilibria in a Lanchester duopoly differential game of advertising competition are used as the basis for empirical investigation. Two systems of simultaneous nonlinear equations are formed, one from a general Lanchester model and one from a constrained model. Two empirical applications are conducted. In one involving Coca-Cola and Pepsi-Cola, a formal statistical testing procedure is used to detect whether closed-loop equilibrium advertising strategies are used by the c...

SEMIOTIC MODELS IN MUSEUM COMMUNICATION

Directory of Open Access Journals (Sweden)

Plokhotnyuk Vladimir

2018-02-01

Full Text Available This article proposes a way of formalizing the description of various types of relations between the elements of museum communication based on the semiotic approach and the concepts introduced by F. de Saussure, C.S. Pierce and C.W. Morris. Semiotic models can be used to explain the specifics of museum communication for museum studies and as a methodological basis for developing various versions of databases or other software for museum affairs.

Young people’s own museum views

DEFF Research Database (Denmark)

Drotner, Kirsten; Knudsen, Line Vestergaard; Mortenesen, Christian Hviid

2017-01-01

Taking a mixed-methods, visitor-focused approach to views on museums, this article examines what views young Danes aged 13–23 years (n = 2,350) hold on museums and how these views can be categorized and articulated. Arguing that studying views of museums as socially situated meaning-making practi......Taking a mixed-methods, visitor-focused approach to views on museums, this article examines what views young Danes aged 13–23 years (n = 2,350) hold on museums and how these views can be categorized and articulated. Arguing that studying views of museums as socially situated meaning...

NSU Art Museum Fort Lauderdale | Art Museum in Fort Lauderdale

Science.gov (United States)

NSU Art Museum Fort Lauderdale Visit Admissions Hours & Admission Policies & Accessibility Airports Shop & Dine About the Café & Store Store Café Menu Art Exhibitions Currently on View Thursday 2-for-1 specials on wine and craft beer in the Museum Café, and hands-on art projects for all

Another New Museum?

DEFF Research Database (Denmark)

Michels, Christoph; Beyes, Timon; Steyaert, Chris

2014-01-01

city is at work in the planning of a new art museum in a medium-sized Swiss city. The analysis shows how the entrepreneurial rationale is contested and re-appropriated through the use of classic and situational modes to organize this cultural institution. The ways of imagining the museum are described...... as the effects of these three modes of ordering – entrepreneurial, classic, and situational – as well as their hybridization. The authors conclude that by attending to the multiple layers of urban life, which unfold in and around museums, we can imagine other ‘new museums’ than those of the entrepreneurial city....

Migration, Socially Engaged Museum Theme, and Why Slovenian Museums Successfully Avoid it?

Directory of Open Access Journals (Sweden)

Verena Perko

2016-12-01

Full Text Available In the last year, the refugee crisis has turned into a human tragedy, in many ways resembling that of World War Two. The Mediterranean Sea, the highly praised Mare Nostrum, has become a horrifying collective tomb for countless people. Another consequence of war is also the destruction of historical urban centres, monuments, and other cultural heritage in so-called crisis areas – a destruction which has reached unfathomable proportions. Museums all across the world have actively responded to society’s needs. Their goal has been to encourage an open dialogue in our society, as well as alleviate fear of the unknown, and reduce the tide of hatred before it reaches world-shattering proportions. During the refugee crisis, it has become apparent that an intersocietal dialogue is both a necessity and a definitive imperative; without it, the society of the future cannot possibly be assured. Modern society has given museums the role of being a credible medium with a mission to communicate heritage contents. By using a metaphorical and metonymic language museums have an extraordinary social power and represent a bridge between science and modern society, between societies of the past and present, between the elites and marginal groups. The museum reformers of the second half of the 20th century were of the opinion that, despite many reorganizations, museums cannot serve the needs of modern society. This was the reason a new museology emerged that substantiates museums as a socially responsible institution. It equips that institution with specific theoretical knowledge that enables the conversion of heritage into a socially relevant communication of a nonverbal nature. The article theoretically argues for modern museum concepts and, using them, contemplates social responsibility in the inner workings of Slovenian museums. Contemporary museums or post-museums are institutions that carry out active social tasks. An engaged manner brings along social

Magustoit filmihuvilistele lastele / Maris Balbat

Index Scriptorium Estoniae

Balbat, Maris, 1936-

2002-01-01

25. oktoobrist tuleb Coca-Cola Plaza ekraanile USA joonisfilm "Jääaeg" ("Ice Age"), mille dubleerimisse on režissöör Janno Põldma juhtimisel kaasatud head eesti näitlejad Anu Lamp, Lembit Ulfsak, Marko Matvere jt

Järgmisel nädalal lisandub kinolinale kolmas mõõde / Mart Niineste

Index Scriptorium Estoniae

Niineste, Mart, 1983-

2008-01-01

Ruumilise e. 3D-kino levikust ja jõudmisest Forum Cinemas kinoketi kinodesse, esialgu Coca Cola Plazasse Tallinnas : 24. oktoobril linastuvad "Kärbsed kuu peale" ja "U2 3-D" . Lisatud sõnum "Eestis on tehtud 3D-nukufilmi"

Technical Assessment: Synthetic Biology

Science.gov (United States)

2015-01-01

Pfizer, Bausch & Lomb, Coca - Cola , and other Fortune 500 companies 8 Data estimated by the... financial prize for ideas to drive forward the production of a sensor relying on synthetic organisms that can detect exposure to 500 specific chemicals

Mobile Technologies in Museum Exhibitions

Directory of Open Access Journals (Sweden)

Sandra Medić

2014-10-01

Full Text Available In order to be up–to–date and give visitors a memorable and unique experience, museums are including usage of digital technologies in their exhibitions. Even though museums in Serbia are very important part of tourism offer, they still have traditional settings that are poorly interpreted. The majority of them have a scientific and historical review which is unattractive for various target groups of visitors and for museums it’s important to continually try out new ways in interpretation of their settings. Because technology continues to rapidly change the way we communicate, cultural institutions should adapt to new ways of communication with their visitors. This paper examines mobile technologies that can be used in museums to give visitors a different experience and transfer the knowledge innovatively. In that way it will be presented the modern concept of presentation of museum exhibitions, focusing on usage of mobile devices through mobile applications and QR codes. The paper provides the broad understanding of usage mobile technologies in museum exhibitions with its advantages and limitations. The research results can help the museums management to improve interpretation and communication with visitors and enrich the visitor experience.

RESOURCE CENTRE AT THE SOUTH AFRICAN MUSEUM

African Journals Online (AJOL)

ciunl ictlt.P cnnipc;. Material from other museums. Worksheets, activity books, guides, pamp~lets and other educational material from museums 1n Southern. Africa and overseas are kept in the museum education section of the Resource Centre. General infonnation on museums and museum technology are also collected.

Reliikvia 33 aastat hiljem / Piret Tali

Index Scriptorium Estoniae

Tali, Piret, 1972-

2002-01-01

Soomes restaureeritud eesti menufilmi "Viimne reliikvia" (1969) taas Eestis ekraanile jõudmise eel korraldatud pressikonverentsilt Coca-Cola Plazas, kus kohal filmis osalenud näitlejad Ingrida Andrina, Aleksandr Goloborodko, Eve Kivi ja Uldis Vazdik, stsenarist Arvo Valton ja kunstnik Rein Raamat

Eesti-Ameerika ühisfilm lõpuks kohal

Index Scriptorium Estoniae

2001-01-01

Eilsest linastub kobarkinos Coca-Cola Plaza "Virtuoos" ("Out of the Cold") : režissöör Aleksandr Bulavsky : operaator Vladimir Klimov : peaosas Keith Carradine : Ameerika Ühendriigid - Eesti 1999. Väiksemates rollides teeb kaasa mitmeid eesti näitlejaid

Kohus elab meis endis edasi, kõik elab meis edasi / Pärt Uusberg ; interv. Piret Linnamägi

Index Scriptorium Estoniae

Uusberg, Pärt

2008-01-01

Coca-Cola Plazas kuulutati välja uue filmiauhinna "Hää film 2007" laureaadid. Nominentide hulgas oli ka Raplamaa noormees Pärt Uusberg, kes mängis filmis "Klass" üht peaosalist. Endast, filmist, koolielust, filmi püstitatud teemadest

Emory University Decides How to Allot $100,000,000.

Science.gov (United States)

Teel, Leonard Ray

1981-01-01

In 1979 Emory University became the recipient of the largest single endowment gift (from Coca-Cola's Robert Woodruff) to a college or university. Self-studies have been initiated to recommend improvements that will guide the allocation of the uncommitted funds. (MLW)

Sisekommunikatsiooni roll on toidutööstuses kriitilise kaaluga / Kairi Oja

Index Scriptorium Estoniae

Oja, Kairi

2015-01-01

Toidutööstuse sisekommunikatsioonist. Selgitusi jagavad Coca-Cola HBC Eesti avalike suhete juht Nele Normak, Jako Arula ettevõttest AS A. Le Coq, AS-i Kalev kommunikatsioonijuht Rutt Roht ja Eesti Toiduainetööstuse Liidu juhataja Sirje Potisepp

Harry Potteri film jõudis Eestisse / Ilona Martson

Index Scriptorium Estoniae

Martson, Ilona, 1970-

2001-01-01

Joanne Rowling'u lasteraamatu "Harry Potter ja Tarkade kivi" ekraniseeringu esilinastus Eestis on 21. detsembril Coca Cola Plazas. Selle 125 miljonit dollarit maksnud USA filmi režissöör on Chris Columbus ja peaosas 12-aastane Daniel Radcliff

Defense Industrial Base (DIB): Munitions Realignment for 2020

Science.gov (United States)

2013-03-01

munitions DIB by companies like Coca Cola , Quaker Oats, and Eastman Kodak. As industrial mobilization quickly increased, the requirements decreased...industry and the munitions DIB. This report documented the volatility associated with the production of munitions and financial risks to which

75 FR 42809 - Self-Regulatory Organizations; International Securities Exchange, LLC; Notice of Filing and...

Science.gov (United States)

2010-07-22

...''), International Business Machines Corporation (``IBM''), The Coca-Cola Company (``KO''), Las Vegas Sands Corp...Shares Russell 2000 (``IWM''), Financial Select Sector SPDR (``XLF''), Apple, Inc. (``AAPL''), General... Company (``F''), Direxion Shares Financial Bull (``FAS''), Direxion Shares Financial Bear (``FAZ''), First...

Browse Title Index

African Journals Online (AJOL)

Items 1 - 50 of 148 ... Vol 7, No 1 (2015), A DFT Study on the Structural and Electronic ... Old Carbon Filters for Contaminants Removal: Antwerp Coca Cola plant, ... Maize: the case of Koga Watershed Areas in northwestern Ethiopia, Abstract PDF.

Kuu filmid / toimetanud Maria Ulfsak-Šeripova

Index Scriptorium Estoniae

2011-01-01

Aki Kaurismäki film "Le Havre" (Soome-Prantsusmaa-Saksamaa 2011) kinos Sõprus, Julia Leigh debüütfilm "Uinuv kaunitar" Coca-Cola Plazas (Austraalia 2011) ja režissöör Cyril Tuschi dokumentaalfilm "Hodorkovski" (Saksamaa 2011) Artise kinos

Marketing Verde: responsabilidade social e ambiental integradas na envolvente de marketingGreen Marketing: integrated social and environmental responsibility in the marketing environmentMarketing Verde: responsabilidad social y ambiental integrada en la envolvente de marketing

Directory of Open Access Journals (Sweden)

DALMORO, Marlon

2009-03-01

Full Text Available RESUMOO presente estudo tem como objetivo principal analisar e descrever como a responsabilidade social e ambiental está integrada na envolvente de marketing de uma unidade franqueada da Companhia Coca-Cola. Ao encontro das percepções de Karna, Hansen e Juslin (2001, a envolvente de marketing é descrita, baseada em três níveis hierárquicos: marketing estratégico, estrutural e funcional. Neste sentido, realizou-se uma abordagem qualitativa com estudo de caso, no qual os dados foram coletados, por meio de entrevistas semiestruturadas com pessoas envolvidas no processo de gestão ambiental e social da empresa franqueada. No tratamento dos dados foi utilizada análise de conteúdo. Na percepção dos entrevistados, a empresa encontra-se em um avançado processo de integração em toda a organização de uma cultura de marketing verde, principalmente, pela relação de franqueado, mantida com a Companhia Coca-Cola. Observou-se que a empresa franqueada, bem como a companhia, de modo geral, encontram-se numa situação pró-ativa em termos de marketing verde, mesmo que o ambiente institucional não cumpra com o seu papel na plenitude.ABSTRACTThis study aims to describe and analyze as social and environmental responsibility is integrated in the marketing strategy of a Coca-Cola Company franchisee. By the perceptions of Karna, Hansen and Juslin (2001, environment marketing is described based on three hierarchical levels: strategic, structural and functional marketing. There has been developed a qualitative approach through case study, in which the data were collected through semi-structured interviews with people involved in the process of environmental and social management of the franchisee company. Data treatment was used in the analysis of content. In the interviewer’s perception, the company is in advanced process of integration across the organization of a green marketing culture, primarily by the relationship of the franchisee maintained

LEED Platin for Coca-Cola. Office park at Duesseldorf; LEED Platin fuer Coca-Cola. Bueropark Ratingen Ost bei Duesseldorf

Energy Technology Data Exchange (ETDEWEB)

Meinig, Melanie

2011-07-01

The current trend confirms that building-owners and investors more and more have to offer certified real estates in order to be marketable. Whether a purely economic thought or real impetus: the result serves the environment. On the former industrial site Balke-Duerr in Ratingen near Dusseldorf, RKW Rhode Kellermann Wawrowsky GmbH and Co. KG (Duesseldorf, Federal Republic of Germany) has constructed a new building complex which impresses through its sustainable approach. One of the main themes was the integral comprehensive planning.

Is Museum Education "Rocket Science"?

Science.gov (United States)

Dragotto, Erin; Minerva, Christine; Nichols, Michelle

2006-01-01

The field of museum education has advanced and adapted over the years to meet the changing needs of audiences as determined by new research, national policy, and international events. Educators from Chicago's Adler Planetarium & Astronomy Museum provide insight into a (somewhat) typical museum education department, especially geared for readers…

Repercussões otorrinolaringológicas do abuso de cocaína e/ou crack em dependentes de drogas

Directory of Open Access Journals (Sweden)

Nassif Filho A.C.N.

1999-01-01

Full Text Available A prevalência de pacientes viciados em cocaína e/ou crack parece estar aumentando; portanto, o médico deve estar preparado para diagnosticar o uso de drogas. OBJETIVOS. Determinar se existem sinais típicos de uso de cocaína e/ou crack no trato respiratório superior ou na orofaringe em exame otorrinolaringológico comum. Orientar o médico no diagnóstico dos pacientes viciados nessas drogas. MÉTODOS. Foram estudados 18 pacientes viciados em cocaína e/ou crack, que estavam internados em clínica psiquiátrica, através de anamnese e exame otorrinolaringológico simples (rinoscopia anterior e orofaringoscopia. RESULTADOS. Foi impossível estabelecer uma correlação entre o tempo de uso, quantidade e freqüência no uso das drogas quanto aos sintomas e exame otorrinolaringológico. CONCLUSÃO. Devido à inespecíficidade no exame otorrinolaringológico do paciente viciado em cocaína e/ou crack, é necessário que o médico suspeite do abuso de drogas na história clínica; caso contrário, poderá não realizar este importante diagnóstico.

Trade and Technology: Maintaining the U.S.-Japan Security Relationship in the Post-Cold War Era

Science.gov (United States)

1992-12-01

successful foreign firms in Japan which have demonstrated that these barriers can be overcome. For example, Coca - Cola maintains over 80 percent of...was scarce. Japan was the first place MIT’s media lab sought out for sponsorship , which by 1984 was providing approximately $500,000 a year (25...Japan’s cola market; Nestle has garnered 70 percent of the instant coffee market; Schick controls 70 percent of the razor market; and from 1986 to 1989

The British Museum: An Imperial Museum in a Post-Imperial World

Directory of Open Access Journals (Sweden)

Emily Duthie

2011-12-01

Full Text Available This article examines the British Museum’s imperialist attitudes towards classical heritage. Despite considerable pressure from foreign governments, the museum has consistently refused to return art and antiquities that it acquired under the aegis of empire. It is the contention of this article that the British Museum remains an imperialist institution. The current debates over the British Museum’s collections raise profound questions about the relationship between museums and modern nation states and their nationalist claims to ancient heritage. The museum’s inflexible response to repatriation claims also encapsulates the challenges inherent in presenting empire and its legacy to contemporary, post-imperial audiences.

CHINA DREAM or CHINESE DREAM based on COCA

Institute of Scientific and Technical Information of China (English)

LIU Meng-qing

2016-01-01

There has a lot of discussion about the correct expression of CHINESE DREAM or CHINA DREAM. This paper aims to make well use of COCA, a free online corpus, to clear this question. After contrast, we finally find that the exact expression is CHINESE DREAM instead of the original CHINA DREAM. The application of corpus can also be a new pattern for us to pur-sue our study career and will also be an effective way to help us in research field.

Color Stability Assessment of Two Different Composite Resins with Variable Immersion Time Using Various Beverages: An In vitro Study.

Science.gov (United States)

Kumar, M Senthil; Ajay, R; Miskeen Sahib, S A; Chittrarasu, M; Navarasu, M; Ragavendran, N; Burhanuddin Mohammed, Omar Farooq

2017-11-01

The aim of the study was to evaluate the difference in the color of microhybrid (MH) and nanofilled (NF) composite resins after 24 and 48 h in beverages such as red wine (RW), Coca-Cola, and distilled water. The specific objective of this study was to investigate the cumulative effect of the colorant solutions on the dental composites. MH and NF composite resins (A2 shade) were used in this current study. Sixty disk-shaped material specimens (10 mm in diameter × 2 mm in thickness) were prepared using a fiber mold (ring), with the desired dimensions. The specimen surfaces were polished using super-snap polishing system. Sixty specimens were divided into two groups of 30 each (Group I: MH resin composite; Group II: NF resin composite). Both the groups divided into six subgroups (Subgroup I: RW for 24 h [RW-24]; Subgroup II: RW for 48 h; Subgroup III: Coca-Cola for 24 h [CC-24]; Subgroup IV: Coca-Cola for 48 h [CC-48]; Subgroup V: Distilled water for 24 h [DW-24]; Subgroup VI: Distilled water for 48 h [DW-48]). All the samples were immersed in respective drinks for a period of 24 h, and color differences were measured using ultraviolet spectrophotometer. Once again, all the samples were immersed for another 24 h in the same drinks. After 48 h, the color change of the samples was measured. Measurements were made according to the CIE L × a × b × color space relative to the CIE standard illuminant D65. The color changes of the specimens were evaluated using the following formula: Statistical analysis was performed. The data were analyzed using the one-way ANOVA and t -test at a significance level of 0.05. Color stability of MH composite resin was found to be inferior than the NF resin composite irrespective of immersion medium and time. In RW, the color change observed was maximum for both composite resins followed by Coca-Cola. Immersing the resin composites in distilled water for 24 and 48 h had negligible color change. A 48-h immersion of both composite resins in

Saúde e mercado de trabalho no Brasil: diferenciais entre ocupados agrícolas e não agrícolas

Directory of Open Access Journals (Sweden)

Alexandre Gori Maia

2010-12-01

Full Text Available Este trabalho analisa as diferenças no estado de saúde entre e dentro dos grupos de ocupados agrícolas e não agrícolas no Brasil, utilizando medidas de autoavaliação do estado de saúde captadas no suplemento da PNAD (Pesquisa Nacional por Amostra de Domicílios de 2008. As análises baseiam-se na composição socioeconômica dos ocupados agrícolas e não agrícolas e nas estimativas de equações simultâneas para captar as relações não lineares entre saúde, renda e jornada de trabalho. Um dos pressupostos do trabalho é que a baixa prevalência de saudáveis entre os ocupados agrícolas estaria associada, sobretudo, à composição socioeconômica desse grupo, e não à maior insalubridade a que os ocupados das atividades agrícolas estariam submetidos em condições socioeconômicas semelhantes às dos não agrícolas. Analogamente, a desigualdade no estado de saúde seria menor entre os ocupados agrícolas devido aos hábitos mais homogêneos, não só no que se refere ao tipo de atividade, mas também em relação à qualidade de vida e ao acesso a uma série de itens de consumo, típico das localidades menos desenvolvidas onde as atividades agrícolas prevalecem.This paper analyzes differences of health conditions between and within agricultural and non-agricultural workers in Brazil. Self-reported health measures of the Health Supplement of Pesquisa Nacional por Amostra de Domicílios (PNAD, from 2008, are used. Results are based on the description of the socioeconomic characteristics of each group of employees and on estimates of a simultaneous equation to measure non-linear relations between health conditions, income and work hours. The main hypothesis is that the lower prevalence of workers with good health among agricultural workers is mainly due to socioeconomic characteristics of this group and not necessarily to higher insalubrious conditions that such workers would be submitted to in equivalent socioeconomic conditions

Quantification of Tetramethylenedisulfotetramine (TETS) in Various Food Matrices by Solid Phase Extraction Liquid ChromatographyIon Trap Mass Spectrometry

Science.gov (United States)

2017-04-01

Teledyne Isco (Lincoln, NE). Juicy Juice apple juice (Harvest Hill Beverage Company; Stamford, CT), Minute Maid orange juice ( Coca Cola Company; Atlanta...products. This report may not be cited for purposes of advertisement . This report has been approved for public release. Acknowledgments We

Ettevõtte edu sisse osta ei saa / Katrin Bats, Janne Laik, Silver Vohu, Evelin Ojamets ; intervjueerinud Küllike Heide

Index Scriptorium Estoniae

2012-01-01

Kommunikatsiooni- ja turundustegevuse korraldusest ettevõtetes, mille suur osa antud projektidest hõlmab kõiki Balti riike. Mõtteid jagavad Katrin Bats Rimi Eesti Food AS-ist, Janne Laik NP Foods Eesti OÜ-st, Silver Vohu SEB Pangast ja Evelin Ojamets Coca-Cola-st

Potteri-filmile osteti 5000 eelmüügipiletit / Hindrek Riikoja

Index Scriptorium Estoniae

Riikoja, Hindrek

2001-01-01

Joanne Rowling'u lasteraamatu "Harry Potter ja Tarkade kivi" ekraniseeringu esilinastus Eestis on 21. detsembril Coca-Cola Plazas. Eduka piletimüügi eelduseks on kindlasti ka 4 eesti keelde tõlgitud Potteri-raamatu läbimüük - 43 000 eksemplari

Rahulolu takistuste kiuste / Annela Laaneots

Index Scriptorium Estoniae

Laaneots, Annela

2007-01-01

Oma tööst ja eraelust räägivad Laaduri müügidirektor Tauno Steinberg ja Coca-Cola HBC Baltikumi personalijuht Kadi Tartu ning Rika Soopa agentuuridest Royal Service ja Spring Advertising ja rahvusvahelise firma Baltikumi turundusjuht Marija Korolova

75 FR 8139 - Institute of Museum and Library Services; Sunshine Act Meeting of the National Museum and Library...

Science.gov (United States)

2010-02-23

... policies with respect to the duties, powers, and authorities related to Museum and Library Services. If you... NATIONAL FOUNDATION ON THE ARTS AND THE HUMANITIES Institute of Museum and Library Services; Sunshine Act Meeting of the National Museum and Library Services Board AGENCY: Institute of Museum and...

How to Visit a Museum.

Science.gov (United States)

Rebetez, Pierre

The primary aim of this study is to encourage schools and museums to unite their efforts to further the use of the museum for teaching purposes and to promote the full development of creative faculties. The educational function of the museum is explored in consideration of the thirteen to eighteen year old age group. A recurring theme throughout…

Análisis de cocaína en diferentes muestras por cromatografía de gases con detector de ionización de llama (CG-FID)

OpenAIRE

Ángela M. López C.; William F. Garzón M; Milton Rosero-Moreano; Gonzalo Taborda O.

2015-01-01

En este estudio se realizó la validación de los métodos establecidos por la UNODC para la cuantificación y extracción de benzometilecgonina (cocaína) presente en las hojas de Erythhroxylum coca, en té de coca y en clorhidrato de cocaína. El primer método de extracción, recomendado por la UNODC, es una extracción solido-líquido (ESL), sin embargo, los resultados obtenidos indican que esta no es lo suficientemente eficiente para lograr una señal de analito distinguible de la relación señal a ru...

Redes sociais online em projetos de educação a distância: o caso do projeto-piloto “Geração Movimento” (2015

Directory of Open Access Journals (Sweden)

Bruno Leal Pastor de Carvalho

2016-06-01

Full Text Available Em 2015, a Fundação Roberto Marinho, em parceria com o Instituto Coca-Cola Brasil e a Coca-Cola Brasil, realizou um projeto-piloto de formação continuada de modalidade híbrida (presencial e a distância para 145 professores do Ensino Fundamental de escolas da rede pública de Joinville, Santa Catarina. Este proje-to, chamado “Geração Movimento”, visou desenvolver conceitos relacionados ao corpo, à atividade física e ao movimento corporal. O presente trabalho se debruça sobre a rede social na internet que integrou à parte a distância do projeto. São focados, neste sentido, o engajamento dos participantes, suas respostas frente às estratégias de comunicação dos gestores e o uso das principais ferramentas tecnológicas desta rede.

Ultrahigh surface area carbon from carbonated beverages: Combining self-templating process and in situ activation

Energy Technology Data Exchange (ETDEWEB)

Zhang, Pengfei; Zhang, Zhiyong; Chen, Jihua; Dai, Sheng

2015-11-01

Ultrahigh surface area carbons (USACs, e.g., >2000 m2/g) are attracting tremendous attention due to their outstanding performance in energy-related applications. The state-of-art approaches to USACs involve templating or activation methods and all these techniques show certain drawbacks. In this work, a series of USACs with specific surface areas up to 3633 m2/g were prepared in two steps: hydrothermal carbonization (200 °C) of carbonated beverages (CBs) and further thermal treatment in nitrogen (600–1000 °C). The rich inner porosity is formed by a self-templated process during which acids and polyelectrolyte sodium salts in the beverage formulas make some contribution. This strategy covers various CBs such as Coca Cola®, Pepsi Cola®, Dr. Pepper®, and Fanta® and it enables an acceptable product yield (based on sugars), for example: 21 wt% for carbon (2940 m2/g) from Coca Cola®. Being potential electrode materials for supercapacitors, those carbon materials possessed a good specific capacitance (57.2–185.7 F g-1) even at a scan rate of 1000 mV s-1. Thus, a simple and efficient strategy to USACs has been presented.

The Conference in the Moscow Kremlin State Museums “Historical Weapons in Museums and Private Collections”

OpenAIRE

Sergey P. Orlenko

2017-01-01

In November 2016 in the Moscow Kremlin State Historical and Cultural Museum and Heritage Site in the framework of events dedicated to the 210th anniversary of the Armoury Chamber museum, an international conference “Historical weapons in museums and private collections”. This scientific forum continued the tradition of conferences held in the Moscow Kremlin Museums in 1999-2007. The participants of this forum discussed a number of priority topics for the studies of the weapon collection h...

Museum metamorphosis à la mode

DEFF Research Database (Denmark)

Baggesen, Rikke Haller

2014-01-01

museum practices correspond to the logic of fashion. Where Foucault once described museums as heterochronias; places representing an ’other-time’, museums now strive to be both of their time and in time with the Zeitgeist. As a consequence, they must keep up with the speedy cycles of technological...... advancements and cultural change, and not only deliver, but also stoke the desire for, novel experiences. The paper explores the current vogue for fashion exhibitions as a case in point, arguing that this trend serves to promote the museum as fashionably current, but can also support novel formats for cultural...

Cola pierlotii R.Germ. : étude de la composition chimique de la graine

Directory of Open Access Journals (Sweden)

Lognay, G.

2013-01-01

Full Text Available Cola pierlotii R.Germ.: study of the chemical composition of the seed. This note reports the first analysis of the chemical composition of Cola pierlotii seed. It compares the recorded values with various literature data on Cola nitida and Cola acuminata that are the two most used species or as agent flavor or as a precursor drugs. Cola pierlotii is characterized in particular by a high caffeine content up to 1.27%.

La decisión de los agricultores del área tropical de Cochabamba (Bolivia) de cultivar coca en lugar de los productos alternativos recomendados por el Estado

OpenAIRE

Juan Carlos Barrientos; Walter Schug

2006-01-01

A pesar de la prohibición estatal del cultivo de coca desde 1973 y de la reducción rápida de las plantaciones de coca hasta 2002, este arbusto todavía se cultiva en las zonas tropicales de Cochabamba (Bolivia). Tanto aspectos técnicos como económicos, son responsables de que muchos agricultores se decidan por el cultivo de la coca y no por el de cultivos alternativos. Técnicamente, el cultivo de la coca es más adaptable y menos exigente, en comparación con los cinco cultivos alternativos anal...

Absorption and subjective effects of caffeine from coffee, cola and capsules.

Science.gov (United States)

Liguori, A; Hughes, J R; Grass, J A

1997-11-01

Coffee is often perceived as producing greater pharmacological effects than cola. The present study compared the magnitude and rapidity of peak caffeine levels and subjective effects between coffee and cola. Thirteen users of both coffee and cola (mean daily caffeine consumption = 456 mg) ingested 400 mg caffeine via 12 oz unsweetened coffee, 24 oz sugar-free cola or 2 capsules in a random, double-blind, placebo-controlled, within-subjects design. Subjects provided a saliva sample and completed subjective effect scales 15 min before and 30, 60, 90, 120, 180 and 240 min after ingestion. Mean peak saliva caffeine levels did not differ between coffee (9.7 +/- 1.2 micrograms/ml) and cola (9.8 +/- 0.9 micrograms/ml) and appeared to be greater with these beverages than with the capsule (7.8 +/- 0.6 micrograms/ml; p = NS). Saliva caffeine levels peaked at similar times for coffee (42 +/- 5 min) and cola (39 +/- 5 min) but later for capsule (67 +/- 7 min; p = 0.004). There was no main effect of vehicle or interaction of vehicle and drug on magnitude of peak effect or time to peak increase on self-report scales. In summary, peak caffeine absorption, time to peak absorption, and subjective effects do not appear to be influenced by cola vs. coffee vehicle. Perceived differences in the effects of coffee vs. cola may be due to differences in dose, time of day, added sweetener, environmental setting or contingencies.

Effects of two soft drinks on shear bond strength and adhesive remnant index of orthodontic metal brackets.

Science.gov (United States)

Sajadi, Soodabeh Sadat; Eslami Amirabadi, Gholamreza; Sajadi, Sepideh

2014-07-01

Bond failure of brackets during orthodontic treatment is a common problem; which results in treatment interference, increased treatment time and prolonged clinical time for rebonding of failed brackets. The purpose of this study was to evaluate the effects of Coca-Cola and a non-alcoholic beer on the shear bond strength and adhesive remnant index (ARI) of orthodontic metal brackets in vitro. Eighty intact human premolars were divided into two experimental groups of Coca-Cola and non-alcoholic beer (Istak), and a control group of artificial saliva. Over a period of thirty days, the test groups were immersed in the respective soft drinks for 5 minutes, twice a day. For the remainder of the time, they were kept in artificial saliva at 37°C. The control group was stored in artificial saliva during the experiment. All samples were subjected to shearing forces using Universal Testing Machine. ARI was determined with a stereomicroscope at ×12 magnification. The data of shear bond strength were statistically analyzed by one-way ANOVA and Tukey's Post-Hoc test and the data of ARI scores were analyzed by Kruskal-Wallis test. No significant difference was observed in ARIs of the three groups (P≤ 0.552). The shear bond strength of Coke group was significantly lower than that of the two other groups (P≤ 0.035); but there was no significant difference between the shear bond strength of Istak and the control group (P≤ 0.999). Coca-Cola decreased the shear bond strength of orthodontic brackets.

Effect of a common diet and regular beverage on enamel erosion in various temperatures: an in-vitro study.

Science.gov (United States)

Khamverdi, Zahra; Vahedi, Mohammad; Abdollahzadeh, Shermin; Ghambari, Mohammad Hosein

2013-09-01

This study compared diet and regular Coca-Cola on enamel erosion in cold and room temperatures. Seventy five enamel specimens were prepared and divided into 5 equal groups (N=15) as follows: Group 1: regular beverage at room temperature, Group 2: regular beverage at refri-gerator temperature, Group 3: diet beverage at room and Group 4: diet beverage at refrige-rator temperature. The specimens were immersed in the regular or diet beverage (Coca-Cola, trade mark regd. Khoshgovar Co., Tehran, Iran) at room (20°C) or refrigerator (2°C) temperatures for 20 minutes, 3 times per day for 7 days. Specimens in the control subjects (group 5) were placed in synthetic saliva at room temperature for 7 days. The hardness of specimens was tested using Vickers test under 500 gr loads for 5 seconds. The data were analyzed using two-way ANOVA and Tukey tests. The mean and standard deviations of micro-hardness values of the studied groups were as follow: G1: 304.26±29.71, G2: 285.53±42.14, G3: 279.06±39.52, G4: 266.80±23.98 and G5: 319± 30.79. There was a significant difference in the beverage type as the main factor (p0.05). Tukey tests showed that there were significant differences between control and diet groups as well as regular and diet groups. Diet Coca-Cola is more erosive than the regular type and the temperature of the beverages used had no significant influence on enamel erosion.

Museums and the Representation of War

Directory of Open Access Journals (Sweden)

Jay Winter

2012-11-01

Full Text Available Museums are the cathedrals of the twenty-first century, in that they have filled the void left by the conventional churches as a site in which mixed populations of different faiths or no faith at all, of different origins and beliefs, confront and meditate on sacred themes – sacrifice, death, mourning, evil, brotherhood, dignity, transcendence.1 War not only belongs in museums; war dominates museum space in much of the public representation of history and will continue to do so. That being so, it is the task of war museums to persuade visitors to pose the question: how can war be represented? While there is no adequate answer to this question, museum professionals must try to answer it anyway with a large dose of humility. By avoiding the didactic mode, that is, that they know the answer and will present it to the visitors, they can perform a major public service. By admitting the magnitude of the problems inherent in trying to represent war, and through it, trying to represent the pain of others, museum directors and designers fulfil a critical social task. Knowing about war is the business of an informed citizenship, and museums are those sites where moral questions are posed, questions inevitably raised about war, questions about sacrifice, suffering, brotherhood, courage, love, recovery, transcendence. Museums enable visitors to pose these enduring questions, by converting war time into museum space.

Museums and geographies of (national power

Directory of Open Access Journals (Sweden)

Gavrilović Ljiljana

2008-01-01

Full Text Available The paper raises a discussion about the relation of museums and (national politics, primarily about the concept of 'apolitcism' of museum work, the idea that is spread among many museum workers as reality. I analyze the process of appearing of big museums in Europe and Serbia, as well as the aims of their work, in order to show that museums - from the very beginning of their appearing - function as means for consolidating national borders (outer and inner, teaching about patriotism. I also analyze the influence of German romanticism, that created the illusion of 'apoliticism' of the culture in general, as well as of museums. The change of attitude towards the state-as-nation in contemporary European community means also the change of museologic activities that should take part in the constitution of Europeism/European identity as meta-nation. That change has not still come to museums in Serbia, which points to the fact that society has not changed yet in the direction of appropriating of European values.

Engaging Experiences in Interactive Museum Exhibitions

DEFF Research Database (Denmark)

Borup Lynggaard, Aviaja; Langballe, Line; Geert Jensen, Birgitte

2005-01-01

and history museums. There is considerable potential in the development of experiences and in the communication of information customized to visitors in the museum apart from personally held information devices. The paper will present background research for developing solutions to a new media museum......The aim of the present paper is to outline possibilities for the development of combined IT and architectural concepts supported by joint engaging experiences for visitors to the room of the museum of the future. Focus is upon a joint experience, as many existing IT-systems designed for museums...... primarily appeal to a strong individualised experience where the visitor views a PDA or similar, rather than experience the atmosphere and interaction of the room. In this context, there are several examples from practice and in the research literature of IT-systems for science centres, art museums...

El manejo de contingencias para el tratamiento de la dependencia a la cocaína en la red sanitaria pública

OpenAIRE

Zacarés Romaguera, Francisco Damián

2016-01-01

De acuerdo con el European Monitoring Centre for Drugs and Drug Addiction (EMCDDA), España, junto con Gran Bretaña, es el país con las tasas de consumo de cocaína más altas. Al mismo tiempo, la demanda de tratamiento por abuso de cocaína se ha incrementado de forma muy importante en nuestro país durante los últimos años. Por este motivo, el desarrollo y la diseminación de tratamientos eficaces de la adicción a la cocaína es un asunto de salud pública prioritario en España y en el resto de Eur...

Museums in Cultural Tourism in Poland

OpenAIRE

Krakowiak, Beata

2014-01-01

The article presents the museums, their potential and their significance for cultural tourism in Poland. Its aims are achieved through a presentation of registered national museums, ‘monuments of history’, museum buildings and the cultural activities undertaken by these institutions

Cola beverage consumption delays alveolar bone healing: a histometric study in rats

Directory of Open Access Journals (Sweden)

Juliana Mazzonetto Teófilo

2010-06-01

Full Text Available Epidemiological studies have suggested that cola beverage consumption may affect bone metabolism and increase bone fracture risk. Experimental evidence linking cola beverage consumption to deleterious effects on bone is lacking. Herein, we investigated whether cola beverage consumption from weaning to early puberty delays the rate of reparative bone formation inside the socket of an extracted tooth in rats. Twenty male Wistar rats received cola beverage (cola group or tap water (control group ad libitum from the age of 23 days until tooth extraction at 42 days and euthanasia 2 and 3 weeks later. The neoformed bone volume inside the alveolar socket was estimated in semi-serial longitudinal sections using a quantitative differential point-counting method. Histological examination suggested a decrease in the osteogenic process within the tooth sockets of rats from both cola groups, which had thinner and sparser new bone trabeculae. Histometric data confirmed that alveolar bone healing was significantly delayed in cola-fed rats at three weeks after tooth extraction (ANOVA, p = 0.0006, followed by Tukey's test, p < 0.01. Although the results of studies in rats cannot be extrapolated directly to human clinical dentistry, the present study provides evidence that cola beverage consumption negatively affect maxillary bone formation.

A system dynamics approach to the study of Colombian coca cultivation and the counter-intuitive consequence of law enforcement.

Science.gov (United States)

Jaén, Sebastian; Dyner, Isaac

2014-03-01

A large-scale expansion of the Colombian coca cultivation is one of the most revealing signs of a structural change in the illegal cocaine market in the Andean region. From being a modest and domestic production, in the space of five years Colombian coca cultivation supplied a competitive market, capable of substituting almost completely the foreign sources of supply. The purpose of this work is to explore the role and potential of system dynamics (SD) as a modeling methodology to better understand the consequences of drug policy. As a case study, this work tests the hypothesis that the outbreak of Colombian coca cultivations is a consequence of the take down of large cartels, leading to the surge of small drug-trafficking firms called "cartelitos." Using an SD model, and elements from the economic theory of the criminal firm, our work shows how the formation of these small firms might significantly contribute to the configuring of a more competitive domestic coca industry (and hence to a more efficient crime industry). We conclude that SD seems an appropriate dynamic modeling-based approach to address policy issues regarding drug markets. The methodology takes into account the dynamic nature of drug markets and their multi-dimensional responses to policy interventions. Copyright © 2014 Elsevier B.V. All rights reserved.

Four Case Studies on Corporate Social Responsibility: Do Conflicts Affect a Company’s Corporate Social Responsibility Policy?

NARCIS (Netherlands)

Cedillo Torres, Cristina A.; Garcia-French, Mercedes; Hordijk, Rosemarie; Nguyen, Kim; Olup, Lana

2012-01-01

This article studies four multinationals (Apple, Canon, Coca-Cola, Walmart) in relation to their CSR reporting. It will present a general outlook of the company's profile and its compliance with CSR standards. The article will focus on conflict situations concerning the social and environmental CSR

The Electronic Flight Bag: A Multi-Function Tool for the Modern Cockpit

Science.gov (United States)

2002-08-01

Options, Coca Cola Enterprises, ChevronTexaco, Atlas Air, Cessna CitationShares and many others. 34 The very rugged Hammerhead HH3 from...network. Sponsorship for the Institute is provided by the Assistant Secretary of the Air Force (Acquisition), the Air Force Office of Scientific

77 FR 42491 - Announcement of the Board of Trustees for the National Environmental Education Foundation

Science.gov (United States)

2012-07-19

..., Turner Classic Movies and Turner South. Her other experience includes brand management for The Coca-Cola... development, strategic marketing for The Weather Channel and weather.com , and operations and programming for..., Lucas held several positions at Turner Broadcasting System, including Senior Vice President of Strategic...

U.S. Reliance on Foreign IT: Mitigating Risks Associated with Foreign Sources of Hardware Components, Summer 2008 - Project 08-03

Science.gov (United States)

2008-08-01

them,100 is also directly related to American business, as multinational firms such as Disney and Coca - Cola have become international symbols of...graduate school, and hopes to obtain a degree in marketing, communication, and advertising . Erica Tesla graduated from the University of Nebraska at

Preliminary Investigation of Profiling Tools and Methods

Science.gov (United States)

2011-06-01

world today. He has done consulting work for such companies as Google, Microsoft, Cisco Systems, Bayer, Coca Cola , KPMG, AstraZeneca, Ericsson, Kodak...buy-in and overall suggestion that GP works. Limitations: Reads like propaganda, with advertisements right on the page (somewhat police-related

Product's promotion patterns and their effects on consumers ...

African Journals Online (AJOL)

This research investigated the influence of promotional patterns of Coca-Cola products on purchase intentions, loyalty and attitude of consumers in Nigeria. Ninety randomly selected social science undergraduates of a major Nigerian university participated in the study. Participants were randomly assigned to three new ...

Filmi ajal nutsin oma neli korda / Anastasia Makejeva ; interv. Jaanus Kulli

Index Scriptorium Estoniae

Makejeva, Anastasia

2007-01-01

Kobarkinos Coca Cola Plaza esilinastus Peeter Simmi mängufilm Georg Otsast "Georg". Naispeaosatäitja jutustab filmis osalemisest ja filmist. Lisatud kommentaarid "Sergei Zernov : Otsa mäletatakse" ja "Peeter Simm : vaatan, et eriti naistele läheb film "Georg" väga hing

Can museums survive the postmodern?

Directory of Open Access Journals (Sweden)

Suzanne Keene

2005-08-01

Full Text Available Although archaeologists regard museums as vital repositories of important research materials, museum professionals take a broader view of their role in not only preserving natural and cultural heritage but also of how they could or should be presented, or interpreted, to the public. In this personal view, issues of what museums should be, or seek to be, in a postmodern world are explored.

Southeast Asia Report

Science.gov (United States)

1987-05-04

the taban beta had audiences that suffered in comparison with the big crowds he and other PnB candidates belonging to the "militant bloc" drew...Bacolod City—A soft drinks boycott is going on in the Netherlands this week to pressure Pepsi Cola and Coca Cola "to take partial responsibility...many newspapers in the audience at the banquet, but only one or two reported his remarks, and it was a small news item, not an important piece of

From interventions to interactions: Science Museum Arts Projects’ history and the challenges of interpreting art in the Science Museum

Directory of Open Access Journals (Sweden)

Hannah Redler

2009-06-01

Full Text Available Hannah Redler’s paper examines the 13 year history of Science Museum, London’s contemporary art programme and explores how changing cultural conditions and the changing function of museums are making the questions raised by bringing art into the Science Museum context increasingly significant. It looks at how Science Museum Arts Projects started as a quirky, experimental sideline aimed at shaking up the Museum and its visitors’ assumptions, but has now become a fundamental means by which the Science Museum chooses to represent the impact of science, medicine, engineering and technology on peoples’ everyday lives.

Contemporary collaborations between museums and universities

DEFF Research Database (Denmark)

Knudsen, Line Vestergaard; Simonsen, Celia Ekelund

2017-01-01

Numerous new types of cross-institutional collaborations have been conducted recently at the intersection between museums and universities. Museums of all subject areas have collaborated with university researchers, just as scholars from a broad range of disciplines including communications, media...... studies, IT and performance design and tourism increasingly collaborate with museums. Based on qualitative evaluation material and autobiographical experiences, this article analyzes a large Danish research project in which collaborations between several museums and universities took place. We investigate...

Emerging opportunities: the internet, marketing and museums

Directory of Open Access Journals (Sweden)

Richani Evdoxia

2016-01-01

Full Text Available The tremendous impact of applying new technologies is obvious when it comes to museums. Internet forms an integral part of museums everyday life and decision making. Websites, online communities, social media, and mobile applications comprise elements of the modern museum’s digital self, which complements the real museum of permanent and temporary exhibitions, storage rooms, visitors’ facilities, laboratories and, most important, museum objects. This environment inevitably affects museum marketing strategies and creates relevant opportunities.

Playful Learning Culture in the Museum

DEFF Research Database (Denmark)

Marchetti, Emanuela

2013-01-01

not undergone much investigation. This study was conducted in cooperation with two historical museums, these being the Transport Museum in Coventry, England and The Viking Museum in Ribe, Denmark. A new learning platform called MicroCulture has been created, aimed at eliciting a sociocultural understanding......Museum learning culture is going through a paradigmatic change. Two main positions are dominant: the modernist, emphasizing the need for assessment and uniform learning outcomes, and the postmodern, encouraging dialogue and multiple learning outcomes. A critical factor is the potential contribution...... of history in young visitors. This study indicates that museum learning culture could be enriched by the introduction of mediated play as a resource for conceptual thinking and social interaction....

77 FR 68827 - Notice of Intent To Repatriate Cultural Items: The Museum of Indian Arts and Culture, Museum of...

Science.gov (United States)

2012-11-16

... Intent To Repatriate Cultural Items: The Museum of Indian Arts and Culture, Museum of New Mexico, Santa Fe, NM AGENCY: National Park Service, Interior. ACTION: Notice. SUMMARY: The Museum of Indian Arts... Museum of Indian Arts and Culture. DATES: Representatives of any Indian tribe that believes it has a...

Teaching science in museums

Science.gov (United States)

Tran, Lynn Uyen

Museums are free-choice, non-threatening, non-evaluative learning and teaching environments. They enable learners to revisit contents, authentic objects, and experiences at their own leisure as they continually build an understanding and appreciation of the concepts. Schools in America have used museums as resources to supplement their curriculum since the 19 th century. Field trip research is predominantly from the teachers' and students' perspectives, and draws attention to the importance for classroom teachers and students to prepare prior to field trips, have tasks, goals, and objectives during their time at the museum, and follow up afterwards. Meanwhile, museum educators' contributions to field trip experiences have been scantily addressed. These educators develop and implement programs intended to help students' explore science concepts and make sense of their experiences, and despite their limited time with students, studies show they can be memorable. First, field trips are a break in the usual routine, and thus have curiosity and attention attracting power. Second, classroom science teaching literature suggests teachers' teaching knowledge and goals can affect their behaviors, and in turn influence student learning. Third, classroom teachers are novices at planning and implementing field trip planners, and museum educators can share this responsibility. But little is reported on how the educators teach, what guides their instruction, how classroom teachers use these lessons, and what is gained from these lessons. This study investigates two of these inquiries. The following research questions guided this investigation. (1) How do educators teaching one-hour, one-time lessons in museums adapt their instruction to the students that they teach? (2) How do time limitations affect instruction? (3) How does perceived variability in entering student knowledge affect instruction? Four educators from two museums took part in this participant observation study to

Pedagogy and Practice in Museum Online Learning

Science.gov (United States)

Din, Herminia

2015-01-01

How best might museums harness the interactive capabilities of online environments to provide active teaching and learning experiences for diverse learners and communities? How can museums engage learners in ways that encourage them to visit the museum in person and/or further explore online resources? What should be the role of the museum in…

Museum, exhibition, object : artefactual narratives and their dilemmas in the National Museum of Scotland

OpenAIRE

Bucciantini, Alima Maria

2009-01-01

National museums are spaces where stories of the past are told through the display and interpretation of material culture. The narratives that are created in this way reflect the ways in which the nation wants to be seen at that particular moment, and are often embedded in the larger political and social contexts of that time. This thesis looks at the National Museum of Scotland as having three levels of narrative: that of the museum as a physical space and national institution...

Binding Properties Of A Polymeric Gum From Cola accuminata ...

African Journals Online (AJOL)

However all the tablets produced with 1 % w/w binder; Sodium carboxyl methyl cellulose (SCMC) and Cola accuminata failed the hardness test. Hardness increased while friability decreased as tablet binder concentration increased. However, the tablets produced with Cola accuminata gum had long disintegration times ...

The Conference in the Moscow Kremlin State Museums “Historical Weapons in Museums and Private Collections”

Directory of Open Access Journals (Sweden)

Sergey P. Orlenko

2017-03-01

Full Text Available In November 2016 in the Moscow Kremlin State Historical and Cultural Museum and Heritage Site in the framework of events dedicated to the 210th anniversary of the Armoury Chamber museum, an international conference “Historical weapons in museums and private collections”. This scientific forum continued the tradition of conferences held in the Moscow Kremlin Museums in 1999-2007. The participants of this forum discussed a number of priority topics for the studies of the weapon collection history in the Kremlin. These topics were relevant to the national and world studies of weaponology as a whole. In addition to general issues of the history of arms and armour, a number of reports were devoted to the functioning of the historical centers of arms production, weapons collections in Russia and abroad, particular items, as well as the activities of gunsmiths, designers of weapons. The conference was attended by representatives of more than 20 Russian and foreign museums, 14 academic and university research centers and institutions, private collectors and lovers of ancient weapons. During the three days of the conference 36 reports were presented and discussed. Organizers of the conference highlighted a number of reports including new attributions of the items from the Kremlin collections. The conference program is available on the official website of the Moscow Kremlin State Museums. The conference results were published as a collection of proceedings. The weaponology forum in the Kremlin will be held annually. The Moscow Kremlin Museums invite researchers of historical weapons, museum employees and collectors to the active cooperation.

Type specimens in the Port Elizabeth Museum, South Africa, including the historically important Albany Museum collection. Part 1: Amphibians.

Science.gov (United States)

Conradie, Werner; Branch, William R; Watson, Gillian

2015-03-18

The Port Elizabeth Museum houses the consolidated herpetological collections of three provincial museums of the Eastern Cape, South Africa: the Port Elizabeth Museum (Port Elizabeth), the Amatole (previously Kaffarian) Museum (King Williams Town), and the Albany Museum (Grahamstown). Under John Hewitt, Albany Museum was the main centre of herpetological research in South Africa from 1910-1940, and he described numerous new species, many based on material in the museum collection. The types and other material from the Albany Museum are now incorporated into the Port Elizabeth Museum Herpetology collection (PEM). Due to the vague typification of much of Hewitt's material, the loss of the original catalogues in a fire and the subsequent deterioration of specimen labels, the identification of this type material is often troublesome. Significant herpetological research has been undertaken at the PEM in the last 35 years, and the collection has grown to be the third largest in Africa. During this period, numerous additional types have been deposited in the PEM collection, generated by active taxonomic research in the museum. As a consequence, 43 different amphibian taxa are represented by 37 primary and 151 secondary type specimens in the collection. This catalogue provides the first documentation of these types. It provides the original name, the original publication date, journal number and pagination, reference to illustrations, current name, museum collection number, type locality, notes on the type status, and photographs of all holotypes and lectotypes. Where necessary to maintain nomenclatural stability, and where confused type series are housed in the PEM collection, lectotypes and paralectotypes are nominated.

The Women’s Museum in Denmark

OpenAIRE

Ipsen, Merete

2010-01-01

The Women’s Museum in Denmark isa nationally accredited museum which explores women’s cultural history by linking the historical to the contemporary. The museum started as a grass root movement in the 1980s. Today the museum welcomes you to 1200 square meters of exhibitions. The exhibitions comprise a general history about women’s lives from prehistoric to present time where women are subject in the history, and a general history about the change in childhood with focus on gender. Add to this...

New initiatives in the Netherlands Open Air Museum: how an early open air museum keeps up with the times

NARCIS (Netherlands)

de Jong, A.

2010-01-01

The Netherlands Open Air Museum in Arnhem is one of the oldest open air museums of Europe. From the 1990s the staff has been engaged in an intense process of fundamentally changing the museum. The major step was to redefine the museum’s institutional identity. We believed that a good museum not only

Riias avati Põhja-Euroopa suurim kino / Dita Rietuma

Index Scriptorium Estoniae

Rietuma, Dita

2003-01-01

Soome kompanii Finnkino kinovõrk Forum Cinemas laienes Riias 14 saaliga kobarkino Coca-Cola Plaza võrra. USA filmide kõrval näidati alustuseks ka uut Laila Pakalnina mängufilmi "Püüton" ("Pitons"). Ka teised kinod Riias. Piletihinnast, mis Riias palju odavam kui Tallinnas

The non-corporate identity of 'Supermalt': An interpretative study of beverage brand perceptions within a cultural minority

DEFF Research Database (Denmark)

Bech-Larsen, Tino; Esbjerg, Lars; Grunert, Klaus G.

labeled this focus as hegemonic and imposing as regards the values of cultural minorities. This paper reports the implementation and interpretation of 14 interviews with londonese Afro-caribbeans as to their perceptions of two competing non-alcoholic beverage brands with a corporate (Coca-Cola) and a non...

China, U.S. and Africa: Competition or Cooperation

Science.gov (United States)

2008-03-31

3444 This information campaign asked the public to write letters to the Olympic corporate sponsors like Johnson & Johnson, Coca - Cola , General Electric...Department of Defense (DoD) initiated the formation of a new combatant command known as United States Africa Command or AFRICOM. Advertised as a war

Public Reporting and a More Sustainable Army

Science.gov (United States)

2009-04-01

Coca - Cola Yes Microsoft Yes International Business Machines (IBM) Yes General Electric (GE) Yes Nokia Yes Toyota Yes Intel Yes McDonald’s Yes...DISCLAIMER: The contents of this report are not to be used for advertising , publication, or promotional purposes. Citation of trade names does not

Beyond Vicary's fantasies: The impact of subliminal priming and brand choice

NARCIS (Netherlands)

Karremans, J.C.T.M.; Stroebe, W.; Claus, J.

2006-01-01

With his claim to have increased sales of Coca Cola and popcorn in a movie theatre through subliminal messages flashed on the screen, James Vicary raised the possibility of subliminal advertising. Nobody has ever replicated Vicary's findings and his study was a hoax. This article reports two

Heategevuskaravan külastas kolme maakooli / Mati Määrits

Index Scriptorium Estoniae

Määrits, Mati, 1958-

2009-01-01

Üheteistkümnendat aastat toimuva Jõulukaravani raames ühendab Coca-Cola taas jõud UNICEFiga, seekord Põlvamaa väikekoolide abistamiseks. UNICEF Eesti Rahvuskomitee valis välja Vaste-Kuuste, Kauksi, ja Mikitamäe koolid, kes saavad läbi heategevusürituse spordivarustust

78 FR 2689 - National Register of Historic Places; Notification of Pending Nominations and Related Actions

Science.gov (United States)

2013-01-14

... Hotel, 1001 14th St. NW., Washington, 12001194 Wire Building, 1000 Vermont Ave. NW., Washington... LOUISIANA Madison Parish Tallulah Coca-Cola Bottling Plant, N. Plum & E. Green Sts., Tallulah, 12001205... Cabin No. 16, 1920 Bumping Lake Rd., Naches, 12001223 WYOMING Sublette County Green River Drift Trail...

Kes ei maga, see vaatab / Jaanus Kulli

Index Scriptorium Estoniae

Kulli, Jaanus, 1955-

2004-01-01

Peale mängufilmi "Täna öösel me ei maga" esilinastust Coca-Cola Plazas : režissöör Ilmar Taska : produtsent ning üks stsenariste Kristian Taska. Lisaks vastavad Signe Kivi ja Urmas Paet küsimusele "Millised on teie esmamuljed filmist?"

77 FR 76770 - Proposed Exemptions From Certain Prohibited Transaction Restrictions

Science.gov (United States)

2012-12-28

... Training Fund (the Fund); L-11738, The Coca-Cola Company (TCCC) and Red Re, Inc. (Red Re) (together, the... trustee specializing in complex financial transactions. GreatBanc has offices in Chicago, New York City... consultants, including Prairie Capital Advisors, Inc. (Prairie), GreatBanc's independent financial advisor...

Download this PDF file

African Journals Online (AJOL)

mwakagugu

Objectives: This in vitro study aimed to evaluate the ... dissolution. Compared with the control (Coca-cola), all the samples showed comparable but slightly higher pH levels. .... 0.1N NaOH or HCl (in case the initial pH was above 7.0) and ...

Pilgrimages to the museums of the new age: appropriating European industrial museums in New York City (1927–1937

Directory of Open Access Journals (Sweden)

Dr Jaume Sastre-Juan

2016-11-01

Full Text Available How did industrial museums cross the Atlantic? When the first American museums of science and industry were created in the 1920s, they looked to Europe in order to import what was seen at that time as a burgeoning cultural institution. In this article, I look at this process of appropriation through an analysis of the changing perceptions of European industrial museums as expressed in the reports, surveys and books written by the curators, directors and trustees of the New York Museum of Science and Industry. I will pay particular attention to the 1927 film Museums of the New Age, documenting the main national industrial museums in Europe, and to a 1937 report on the techniques of display at the Palais de la Découverte. I will argue that their contrasting assessment of European industrial museums, which in only ten years ceased to be seen as cathedrals of a new age to become old-fashioned storehouses, is symptomatic of the significant transformation of museums of science and industry as cultural institutions during the 1930s in the United States.

Solving large scale structure in ten easy steps with COLA

Energy Technology Data Exchange (ETDEWEB)

Tassev, Svetlin [Department of Astrophysical Sciences, Princeton University, 4 Ivy Lane, Princeton, NJ 08544 (United States); Zaldarriaga, Matias [School of Natural Sciences, Institute for Advanced Study, Olden Lane, Princeton, NJ 08540 (United States); Eisenstein, Daniel J., E-mail: stassev@cfa.harvard.edu, E-mail: matiasz@ias.edu, E-mail: deisenstein@cfa.harvard.edu [Center for Astrophysics, Harvard University, 60 Garden Street, Cambridge, MA 02138 (United States)

2013-06-01

We present the COmoving Lagrangian Acceleration (COLA) method: an N-body method for solving for Large Scale Structure (LSS) in a frame that is comoving with observers following trajectories calculated in Lagrangian Perturbation Theory (LPT). Unlike standard N-body methods, the COLA method can straightforwardly trade accuracy at small-scales in order to gain computational speed without sacrificing accuracy at large scales. This is especially useful for cheaply generating large ensembles of accurate mock halo catalogs required to study galaxy clustering and weak lensing, as those catalogs are essential for performing detailed error analysis for ongoing and future surveys of LSS. As an illustration, we ran a COLA-based N-body code on a box of size 100 Mpc/h with particles of mass ≈ 5 × 10{sup 9}M{sub s}un/h. Running the code with only 10 timesteps was sufficient to obtain an accurate description of halo statistics down to halo masses of at least 10{sup 11}M{sub s}un/h. This is only at a modest speed penalty when compared to mocks obtained with LPT. A standard detailed N-body run is orders of magnitude slower than our COLA-based code. The speed-up we obtain with COLA is due to the fact that we calculate the large-scale dynamics exactly using LPT, while letting the N-body code solve for the small scales, without requiring it to capture exactly the internal dynamics of halos. Achieving a similar level of accuracy in halo statistics without the COLA method requires at least 3 times more timesteps than when COLA is employed.

FOR MUSEUM WORK

Directory of Open Access Journals (Sweden)

Margherita Sani

2017-05-01

Full Text Available The role of museums in society has expanded significantly in the last decades: from temples of knowledge to forums for debate and discussion, from repositories of objects to people-centred institutions with social responsibilities and functions. This shift reflects an ongoing trend to democratise museums and make them more accessible to wider audiences and responsive to the public’s changing needs, in particular the interests of local communities, whose composition has changed in recent years to include migrants and people of different ethnic backgrounds. With annual migration flows to the EU as a whole projected to increase from about 1 043 000 people in 2010 to 1 332 500 by 2020, the question of how cultural institutions can contribute to effective integration and dialogue has become more relevant than ever. Funders and society at large expect museums to play their part in facilitating the integration and peaceful coexistence of newcomers, with financial resources being made available, also at the EU level, to support them in this effort. Many questions can be raised as to whether it is right and appropriate to charge museums with these responsibilities and whether this would push the boundaries of their work too far and give the social function an exceedingly prominent role over the traditional conservation and educational tasks museums already fulfil. But this discussion seems to be already obsolete in the light of the growing body of evidence on good practices available at the European level. This essay aims to illustrate some of them, as well as to discuss some underpinning theoretical issues and methodological approaches.

A rapid and simple determination of caffeine in teas, coffees and eight beverages.

Science.gov (United States)

Sereshti, Hassan; Samadi, Soheila

2014-09-01

Caffeine was extracted and preconcentrated by the simple, fast and green method of dispersive liquid-liquid microextraction (DLLME) and analysed by gas chromatography-nitrogen phosphorus detection (GC-NPD). The influence of main parameters affecting the extraction efficiency investigated and optimised. Under the optimal conditions, the method was successfully applied to determination of caffeine in different real samples including five types of tea (green, black, white, oolong teas and tea bag), two kinds of coffee (Nescafe coffee and coffee), and eight beverages (regular Coca Cola, Coca Cola zero, regular Pepsi, Pepsi max, Sprite, 7up, Red Bull and Hype).The limit of detection (LOD) and limit of quantification (LOQ) were 0.02 and 0.05 μg mL(-1), respectively. Linear dynamic range (LDR) was 0.05-500 μg mL(-1) and determination coefficient (R(2)) was 0.9990. The relative standard deviation (RSD) was 3.2% (n=5, C=1 μg mL(-1)). Copyright © 2014 Elsevier Ltd. All rights reserved.

A spectroscopic and surface microhardness study of enamel exposed to beverages supplemented with ferrous fumarate and ferrous sulfate. A randomized in vitro trial.

Science.gov (United States)

Xavier, Arun M; Rai, Kavita; Hegde, Amitha M; Shetty, Suchetha

2016-06-01

To compare the efficacy between supplementing ferrous fumarate and ferrous sulfate to carbonated beverages by recording the in vitro mineral loss and surface microhardness (SMH) changes in human enamel. 120 enamel blocks each (from primary and permanent teeth) were uniformly prepared and the initial SMH was recorded. These enamel specimens were equally divided (n = 60) for their respective beverage treatment in Group 1 (2 mmol/L ferrous sulfate) and Group 2 (2 mmol/L ferrous fumarate). Each group was further divided into three subgroups as Coca-Cola, Sprite and mineral water (n= 10). The specimens were subjected to three repetitive cycles of respective treatment for a 5-minute incubation period, equally interspaced by 5-minute storage in artificial saliva. The calcium and phosphate released after each cycle were analyzed spectrophotometrically and the final SMH recorded. The results were tested using student's t-test, one-way ANOVA and Wilcoxon signed rank test (P Coca-Cola (P < 0.005).

Asociación de otras drogas de abuso en la intoxicación por cocaína

OpenAIRE

JL Echarte Pazos; A Supervía Caparrós; C Clemente Rodríguez; ML Iglesias Lepine; N León Bertrán; V Labordeta de la Cal; I Puente Palacios; G Maldonado Duran; E Skaf Peters; A Aguirre Tejedo

2011-01-01

El objetivo del presente trabajo ha sido llevar a cabo un análisis de las urgencias atendidas en un hospital urbano de tercer nivel que se han relacionado con el consumo de cocaína. Para ello se ha realizado un estudio retrospectivo, con exclusión del área de pediatría y ginecología, durante los años 2005 y 2006. Se revisaron todas las asistencias clínicas que consultaron por intoxicación por cocaína. Los datos fueron analizados con el paquete estadístico SPSS 15.0 para windows. Durante el pe...

La hoja transfronteriza. El consumo de coca en las faenas mineras salitreras en el Norte Grande de Chile (1900-1930

Directory of Open Access Journals (Sweden)

Sergio González Miranda

2016-01-01

Full Text Available Bolivian workers have crossed the Andes and participated in the nitrate-mining projects from the beginning of the cycle of expansion of that industry in the 19th century until its definitive ending with the crisis of 1930. Along with the arrival of these workers in the towns and camps of Tarapacá and Antofagasta, came a variety of goods that formed an essential part of their diet, including coca leaves. Although the consumption of this product is associated with high-altitude mining and underground mining, this article studies the importance it had in desert and open-pit mining. It also analyzes the commerce of coca in the local stores known as pulperías, and the opinion of public officials regarding the social and labor impact of this cross-border leaf. A historiographical study was done of press archives and official documents located in Chile and Bolivia, to contrast the hypotheses on the subject, leading to conclude that the consumption of coca was generalized among workers of almost all types in the nitrate-mining industry. With respect to nationalities, the consumption of coca was not limited exclusively to Bolivians, but was common among Peruvian and Chilean workers as well.

Experiencing memory museums in Berlin. The Otto Weidt Workshop for the Blind Museum and the Jewish Museum Berlin

OpenAIRE

Ana Souto

2018-01-01

This article explores memory studies from the audience’s perspective, focusing on the perception of Holocaust narratives in two museums in Berlin. This research builds on and contributes to a number of emerging issues on memory studies, tourism perception and museum design: the debate on experiential authenticity, Dark Tourism, as well as the analysis of memory studies from the perspective of the user. The main data facilitating the analysis is based on responses shared on TripAdvisor; the ca...

Science Engagement at the Museum School: Teacher Perspectives on the Contribution of Museum Pedagogy to Science Teaching

Science.gov (United States)

Watermeyer, Richard

2015-01-01

This paper explores the accounts of science teachers working within the UK's only "museum school" and what they perceive as the benefits and shortcomings of "museum pedagogy" as a process of object-based teaching (and learning). Museum pedagogy is in this context considered for its potential in harmonising informal and formal…

Understanding the Exhibitionary Characteristics of Popular Music Museums

Directory of Open Access Journals (Sweden)

Charles Fairchild

2017-03-01

Full Text Available The literature on the popular music museum has primarily focused on the study of heritage and cultural memory with a secondary focus on tourism. Given the unprecedented expansion of the museum sector worldwide in recent decades, which has produced an increasing number of major museums dedicated to popular music, it is an opportune time to expand this range of analytical concerns. Specifically, the development of popular music museums has not yet been closely examined within the broader historical trajectory of the so-called ‘new museum.’ This article seeks to outline the range of exhibitionary types commonly used in a range of high-profile popular music museums in pursuit of this line of inquiry. The goal is not simply to produce a generic survey or typology of displays, but to place the use of different forms of museum display within the specific historical trajectory that has produced steadily larger numbers of these kinds of museums in recent years. I organize these exhibitionary types into two broad streams of museum exhibition practice implied in the historical survey presented here: a populist-vernacular stream of museum display and an institutional-educational one. I seek to place the exhibitionary practices of contemporary popular music museums in a broader and longer trajectory of similar practices in order to get a more grounded sense of the more important characteristics of these kinds of museums.

The Kaleidoscope of Culture: expanding the museum experience and the museum narrative by inviting visitors into the curatorial process

Directory of Open Access Journals (Sweden)

Kirsten Jensen

2015-07-01

Full Text Available Traditional art museum exhibitions are planned according to art-historical elements. At Trapholt – a museum of modern Danish art, design and applied art in Denmark, we are interested in exploring what happens when ordinary visitors are invited to curate personal exhibitions in the museum space. This paper analyses the project The Kaleidoscope of Culture, where people with no art historical background were invited to curate exhibitions based on the Trapholt collection of art and their own cultural backgrounds and experiences. The main argument is that, by allowing these personal voices in the museum space, new museum narratives are established. But to make the museum a truly transformative space the art- historical knowledge and methods must also be activate.

Museum Ullen Sentalu dalam Perspektif Seni Budaya

Directory of Open Access Journals (Sweden)

Doro Daniwati

2015-10-01

Full Text Available Museum merupakan tempat yang sering tidak bisa dilewatkan oleh wisatawan guna memuaskan rasa ingin tahu tentang keunikan dari sebuah kota tujuan wisata. Museum juga sering dikunjungi oleh baik para ilmuwan maupun para akademisi yang melakukan studi/riset/kajian tentang hal-hal yang memiliki nilai-nilai keunikan historis, arkeologis, estetis dan termasuk semua hal yang bernuansa memorabilia dan nostalgia. Ullen Sentalu merupakan museum yang agak unik karena di samping lokasinya yang agak jauh dari hingar bingar kesibukan kota, namun keberadaannya merupakan kebutuhan seni budaya perkotaan. Keunikan dari museum ini terletak pada nilai koleksi artefak-artefaknya yang menghadirkan khusus tentang benda-benda kewanitaan yang bernuansa warisan budaya monarki Mataram Lama yang berbeda dengan koleksi museum lainnya di tanah air.   Museum is a place where tourists are unable to easily neglect for satisfying their curiousity about the uniqueness found in the tourism destination cities.The museum is also commonly visited by artists, academicians, and scientists for their research and studies of variety subjects which discuss the values of historical, archeological, and aesthetic uniqueness, and any subjects that are concerned with those of memorabilia and nostalgic evidence. Ullen Sentalu museum is rather unique when we see the location in the ’remote’ area which is far from the frenetic bustle of the city yet its existence constitutes the needs of urban culture. The uniqueness of this museum lies on the value of artefacts collections which particularly bring the feminine objects nuenced the cultural heritage of the Old Mataram monarchy which are completely different from other museum collections in the country.

New Designs in the Museums

Directory of Open Access Journals (Sweden)

Nuri Özer Erbay

2016-07-01

Full Text Available Architectural structure of the museum shall be designed in an accessible way regarding safety. In these designs special needs of visitors shall be taken into consideration according to types thereof.  Architectural structure, topography and natural presence of the museum increase visitor accessibility.  Exhibition venue, showcases and platforms, staircases providing access to upstairs, stairs, slippery rugged surfaces and entrance and exit to the exhibition venue from the same door form inaccessible areas.   It mustn't be forgotten that special disabled visitors can create an unsafe environment for others. Existing designs in museums shall be redesigned to be made accessible by disabled persons.  Museum venues must be redesigned ad made accessible by disabled persons. All characteristics of visitors in museums should be taken into consideration and universal living spaces addressing integral attitude should be designed.  Museum environment designs with regard to visitor safety must be steady.  Ramps shouldn't be unnecessarily steep and slippery.  Floor tiles, carpets or other ground coatings must be attached each other in a safe way. Gaps in ground coating shouldn't exceed the radius of13 mm. Grounds with different colors should be used for highlighting the ground odds and drawing visitors' attention. A distinctive environment requirement should be provided for visitors especially who use walking sticks, crutches and wheelchairs and warning signs shouldn't be forgotten.

The Behavior of Online Museum Visitors on Facebook Fan Page of the Museum in Indonesia

OpenAIRE

Arta Moro Sundjaja; Ford Lumban Gaol; Sri Bramantoro Abdinagoro; Bahtiar S. Abbas

2017-01-01

The objective of this research was to discover the behavior of museum visitors on Facebook fan page in Indonesia based on the user motivation, user expectation, online community involvement, and Facebook fan page of the museum. This research used a quantitative approach to descriptive analysis. The population was the Facebook users who had followed the Facebook fan page of the museum in Indonesia. The samples used were 270 respondents. The researchers distributed the questionnaire to a Facebo...

Corporate Training in Museums

Science.gov (United States)

Causey, Adera

2011-01-01

Museums often court corporate audiences through special event rentals and development and promotional partnerships. But we rarely approach them as potential adult learners. In overlooking them, we miss the potential of reaching a large number of often novice museum participants who can gain from gallery learning and develop a relationship with our…

Increasing the Sustainability of Museums through International Strategy

Directory of Open Access Journals (Sweden)

Izabela Luiza POP

2014-12-01

Full Text Available Museums use resources in order to provide public goods and services. The most important sources of income for many museums are budgetary subsidies. Unfortunately, these grants are limited and shrinking. In this context, during the last years the need for sustainable development of museums was stressed. In order to continue to operate, museums were forced to find ways of increasing their own income and keeping their costs under control. Thus museums have begun to use management and marketing strategies similar to those used by private companies. This paper examines the positive effects of international strategy implementation on museums’ sustainability. The first part of the paper explains why it is necessary to reform the traditional management of museums, which its main development directions are, what the sustainable development of museums is and why they should become sustainable. In the second part our research conducted on three museums (Guggenheim, Louvre, Hermitage shows that international expansion helps museums to increase their sustainability. The international strategy enables museums to increase their revenue, through licensing agreements, reduce their storage costs, highlight their heritage, improve their market image and be closer to consumers. Thus, through a strategy applied until recently only in the private sector, museums can improve their sustainability, but also better fulfill their purpose of serving the society.

Mobile Technologies in Museum Exhibitions

OpenAIRE

Sandra Medić; Nataša Pavlović

2014-01-01

In order to be up–to–date and give visitors a memorable and unique experience, museums are including usage of digital technologies in their exhibitions. Even though museums in Serbia are very important part of tourism offer, they still have traditional settings that are poorly interpreted. The majority of them have a scientific and historical review which is unattractive for various target groups of visitors and for museums it’s important to continually try out new ways in interpretation of t...

Museums for all: evaluation of an audio descriptive guide for visually impaired visitors at the science museum

Directory of Open Access Journals (Sweden)

Silvia Soler Gallego

2014-12-01

Full Text Available Translation and interpreting are valuable tools to improve accessibility at museums. Theese tools permit the museum communicate with visitors with different capabilities. The aim of this article is to show the results of a study carried out within the TACTO project, aimed at creating and evaluating an audio descriptive guide for visually impaired visitors at the Science Museum of Granada. The project focused on the linguistic aspects of the guide’s contents and its evaluation, which combined the participatory observation with a survey and interview. The results from this study allow us to conclude that the proposed design improves visually impaired visitors’ access to the museum. However, the expectations and specific needs of each visitor change considerably depending on individual factors such as their level of disability and museum visiting habits.

Evaluation of Antioxidant and Free Radical Scavenging Abilities of ...

African Journals Online (AJOL)

Objective: This study was aimed at determining the antioxidants and free radical scavenging abilities of some packaged fruit juices (PFJ) widely used as source of fluids in Nigeria. Materials and methods: Packaged fruit juice samples produced by The Coca cola Company and Chi company namely: Apple(AP), blackcurrant, ...

A Corporate Pitch for Athletics.

Science.gov (United States)

Morrison, Steve

1998-01-01

The challenge of funding new athletic programs with no additional tax revenue forced a Colorado Springs school district to supplement existing funding arrangements (participation fees, gate admissions, and team fundraising) with a new income source--a lucrative Coca-Cola contract. This article explains how to negotiate (and justify) favorable…

Identifying and Assessing Effective Mechanisms for Technology Transfer

Science.gov (United States)

2007-03-01

There is a distinct manner in which civilian technology is protected; even though secrecy is one option, as is the case with the Coca - Cola formula...done with the appropriate dedicated resources. They also placed heavy emphasis on acquiring early sponsorship for the technology and be able to set

Architecture and Politics in Central Europe

Science.gov (United States)

2004-12-01

been changed in internal form and used to house a “slick” convention center, a casino, the World Business Center, Coca - Cola Poland; some very non...some of the most recognizable art and architecture that we know today. Art and architecture require sponsorship or money, and during these times

Eleven Ways To Make Money.

Science.gov (United States)

Vail, Kathleen

1998-01-01

Many school districts are becoming aggressively entrepreneurial in their efforts to raise money. One district serves as the Internet service provider for their area, another rents buses and drivers to community groups. A sidebar describes a controversial deal between Coca-Cola and the Colorado Springs School District. (MLF)

Resisting Reflexive Control: A Reassessment of Chinas Strategy and A2/AD

Science.gov (United States)

2015-04-01

most prominent advertising sites in the United States. Companies such as Coca - Cola and Prudential have advertised there for years.58 One name that...3. Picture of Xinhua News Agency advertising in Times Square, (Reprinted from Xinhuanet.com, http://news.xinhuanet.com/english2010/ph oto/2011-08

Iran: U.S. Concerns and Policy Responses

Science.gov (United States)

2009-06-22

others. • An Irish subsidiary of the Coca Cola company provides syrup for the U.S.-brand soft drink to an Iranian distributor, Khoshgovar. Local...Washington Post, January 24, 2004. 13 For Iran’s arguments about its program, see Iranian paid advertisement “An Unnecessary Crisis—Setting the Record

Engaging the Borderlands: Options for the Future of U.S.-Mexican Relations

Science.gov (United States)

2010-12-02

change in just U.S. markets, as demonstrated by the fact that there are more Wal-Marts and Coca - Cola products consumed in Mexico than any other...response when crossings are detected. While SBInet has not always worked as advertised , technology does take time to mature, and investment and

Extraction and Analysis of V-Type Agents (VX, RVX, CVX, and VM) from Various Food Matrices by Ultra-Performance Liquid Chromatography-Time-Of-Flight Mass Spectrometry

Science.gov (United States)

2015-12-01

and 2% Reduced Fat Milk Juicy Juice apple juice (Nestlé USA; Glendale, CA), Minute Maid orange juice ( Coca Cola Company; Atlanta, GA), and Food...This report may not be cited for purposes of advertisement . This report has been approved for public release. iv Blank v CONTENTS 1

The Beijing Olympics: Political Impact and Implications for Soft Power Politics

Science.gov (United States)

2008-12-01

the environment in Beijing and other cities in which events are being conducted. First, all vending machines provided by Coca Cola for the Games...the income created by construction, tourism, and advertising during the Games. The IOC is not responsible for any of the costs incurred by the host

Kennesaw State University Classroom Technology Initiative.

Science.gov (United States)

McHaney, Jane; Wallace, Deborah; Taylor, Beverley

The purpose of the Kennesaw State University (KSU) Coca Cola/Board of Regents Classroom Technology Initiative was to develop preservice and inservice teachers' expertise in educational technology such as computers, presentation software, and multimedia and to teach educators to apply those skills to content instruction. Project goals were to…

Kuidas Procter & Gamble kasvas suureks / Andres Eilart

Index Scriptorium Estoniae

Eilart, Andres

2004-01-01

Maailma suurima esmatarbekaupade tootja Procter & Gamble arengust, kasvustrateegiast ja uue juhi Alan G. Lafley eesmärkidest ning tegevusest ettevõtte eesotsas. Vt. samas: Peakorter Läti asemel Eestisse?; Coca-Cola ja P&G ühisettevõte; Procter & Gamble tööstusspionaazhi kahtluse küüsis

3D kino - IMAXi äärealadelt popkornikinode peavooluks? / Margit Tõnson

Index Scriptorium Estoniae

Tõnson, Margit, 1978-

2008-01-01

Ruumilise e. 3D-kino levikust ja jõudmisest Forum Cinemas kinoketi kinodesse, esialgu Coca Cola Plazasse Tallinnas : 24. oktoobril linastuvad "Kärbsed kuu peale" ja "U2 3-D". Nukufilmil on juba eelmisest aastast digitaalne stereonukufilm "Miriami piknik". 3D-kino lähitulevikust maailmas, eelkõige USAs

Technology for Education. IDRA Focus.

Science.gov (United States)

IDRA Newsletter, 1998

1998-01-01

This theme issue includes five articles that focus on technology for education to benefit all students, including limited-English-proficient, minority, economically disadvantaged, and at-risk students. "Coca-Cola Valued Youth Program Students Meet Peers Via Video Conference" (Linda Cantu, Leticia Lopez-De La Garza) describes how at-risk…

Kolm Oscari-filmi / Timo Diener

Index Scriptorium Estoniae

Diener, Timo

2007-01-01

Tallinnas Coca Cola Plazas saab 16. veebruarist näha kolme uut mängufilmi, mis kandideerivad Oscari auhindadele - Todd Fieldi "Väikesed lapsed" ("Little Children"), Bill Condoni muusikafilm "Dreamgirls" ja Kevin Macdonaldi "Shotimaa viimane kuningas" ("The Last King of Scotland"), Uganda diktaatori Idi Amini rollis Forest Whitaker