Marketing Behaviour of Jasmine Growers

Directory of Open Access Journals (Sweden)

P. Bagya Janani

2017-09-01

Nadu in order to know the marketing behaviour of jasmine growers with a sample size of 120 respondents. The respondents were selected based on proportionate random sampling method. The results of the study revealed that majority of the jasmine growers were using polythene bags for packing the produce and sold their produce through commission agents. More than two - fifths sold their produce in the villages. Majority of the respondents considered ‘immediate payment’ as the main criterion for the selection of market. Majority of the respondents had reported that they were not having sufficient marketing facility.

The applicability of some marketing principles to the Gospel

Directory of Open Access Journals (Sweden)

I. D. Wolfaardt

1993-03-01

Full Text Available The primary objective of this study irav to test the applicability of some marketing principles to the Gospel. The secondary objective was to ascertain a correlation between the growing and declining churches and their respective adherence to or rejection of marketing principles. A new concept of marketing - the stewardship marketing concept - had to be formulated to satisfy the unique character of the Gospel. This broadened stewardship marketing concept allows the Gospel to be described as an intangible product which can be promoted, distributed and exchanged for scarce resources. Man's inability to 'sell' an excellent product like the Gospel dearly asks for a new distribution system to promote the Gospel This new distribution system, defined as a multi-channel vertical marketing system, can supplement and does not necessarily become a substitute for existing church structures.

Community-based physical activity intervention using principles of social marketing: a demonstration project in Southern India.

Science.gov (United States)

Subitha, L; Soudarssanane, M Bala; Murugesan, R

2013-01-01

We aimed to study the development and implementation of promotion of physical activity in a rural community by applying the principles of social marketing and to determine participation behaviour in a physical activity programme in a community setting. The intervention targeted 485 people, 20-49 years of age, residents of Periakattupalayam and Rangareddipalayam villages, Tamil Nadu. This community-based participatory research was based on the principles of 'social marketing'. Health education by one-to-one counselling, written materials and community events were used to popularize moderate intensity physical activity (brisk walking for 30 minutes on 4 days/week). We formed 30 walking groups under four coordinators, in a home-based setting with professional supervision and guidance. A log of physical activity sessions for the 10-week intervention period was maintained in the form of group attendance record. Village leaders, self-help groups and youth clubs were involved in promoting physical activity. Of the 485 subjects, 265 people (54.6%) engaged in brisk walking >4 days a week, while 156 subjects (32.2%) performed walking on 1-4 days per week during the intervention. The drop-out rate was 13.2% (64 subjects). Age, occupation and educational status were important determinants of participation and adherence to the physical activity programme. Application of social marketing techniques in an intervention to promote physical activity was successful in a rural Indian community. Studying the determinants of adoption of a physical activity programme and addressing the barriers to behaviour change are essential for designing relevant policies and effective programmes. Copyright 2012, NMJI.

Implementing the "Marketing You" Project in Large Sections of Principles of Marketing

Science.gov (United States)

Smith, Karen H.

2004-01-01

There is mounting pressure on business education to increase experiential learning at the same time that budget constraints are forcing universities to increase class size. This article explains the design and implementation of the "Marketing You" project in two large sections of Principles of Marketing to bring experiential learning into the…

Inclusion of Switching Behaviour into Relationship Marketing Model

DEFF Research Database (Denmark)

Alnaimi, Husam; Jones, Richard; Perkins, Helen

2011-01-01

Relationship marketing authors have attempted to develop distinct models suitable for investigating relationship marketing in different contexts. However, there is no agreement as yet about the antecedents that best capture the characteristics of the relational exchange that influences relationship...... marketing. Maintaining a long-term relationship with a customer is one of the fundamental factors determining the value that the customer provides to the company. A serious threat to achieving a long-term relationship is the customer’s switching behaviour. This study develops a theoretical model...... of relationship marketing, which includes customers’ switching behaviour (switchers and stayers), as a vital construct to understand the relationship development process between customers and service providers. Also, hypotheses to specify the association between the underlying models’ constructs were presented...

The Behavioural Law and Economics of the Precautionary Principle in the EU and Its Impact on Internal Market Regulation

NARCIS (Netherlands)

Purnhagen, K.

2014-01-01

The precautionary principle contributes to “the social” of internal market regulation as it counterbalances the loss aversion and availability bias of regulators who may too hastily endorse measures based to further the fundamental freedoms instead of fundamental rights and environmental protection.

Bacterial stigmergy: an organising principle of multicellular collective behaviours of bacteria.

Science.gov (United States)

Gloag, Erin S; Turnbull, Lynne; Whitchurch, Cynthia B

2015-01-01

The self-organisation of collective behaviours often manifests as dramatic patterns of emergent large-scale order. This is true for relatively "simple" entities such as microbial communities and robot "swarms," through to more complex self-organised systems such as those displayed by social insects, migrating herds, and many human activities. The principle of stigmergy describes those self-organised phenomena that emerge as a consequence of indirect communication between individuals of the group through the generation of persistent cues in the environment. Interestingly, despite numerous examples of multicellular behaviours of bacteria, the principle of stigmergy has yet to become an accepted theoretical framework that describes how bacterial collectives self-organise. Here we review some examples of multicellular bacterial behaviours in the context of stigmergy with the aim of bringing this powerful and elegant self-organisation principle to the attention of the microbial research community.

INFLUENCE OF MARKETING COMMUNICATIVE STRATEGIES ON CONSUMER BEHAVIOUR: A CASE OF THE HIGH-TECHNOLOGY MARKET OF UKRAINE

Directory of Open Access Journals (Sweden)

Victoria Zhurylo

2017-11-01

Full Text Available The purpose of the study is to research consumer behaviour types and to develop marketing strategies of communicative influence on the consumer in the high-technology goods market. Methodology. Marketing research in Ukrainian market of high-tech goods is conducted to define motivations of the consumers and the peculiarities of their market behaviour. The profiles of target customers are developed and the typology of consumer behaviour is formed, based on the reasons of purchasing of high-tech goods and on the level of consumer involvement in the purchasing process. Results showed that Highly Rational, Cautious, and Demonstrative behaviours can be observed in case of high consumer involvement in the buying process. Rationally-Confident, Comfortable, Adaptive behaviour can be observed in the case of low involvement. The peculiarities of communicative influence for each type of consumer behaviour in the market of high-tech goods are determined and the appropriate strategies of marketing communication are offered. Practical implementation. Strategies of communicative influence and communication sources depend on consumer behavioural types and the stage of the process of adopting innovations. In case of highly rational consumer behaviour, generic strategy, benefit strategy, and unique technical advantage strategies are recommended to be used as the main communicative strategies. Benefit strategy, unique technical advantage strategy, positioning strategy should be used in the case of rationally confident behaviour. The technology of intrusion, intimidation, positioning strategy, affective strategy, and resonance strategy should be used in the case of cautious consumer behaviour. Brand strategy should be used in the case of demonstrative consumer behaviour. The communicative strategies of product positioning and the strategy of resonance can be used in the case of comfortable consumer behaviour. Brand strategy is the main communicative strategy in the

System of marketing: principles of forming, functioning and development

OpenAIRE

Mazko, T.

2010-01-01

Initial positions of system marketing forming, functioning and development are examined as a component subsystem to the enterprise. Principles are offered in relation to the certain states of the system of marketing for enterprise

Determinants influencing consumer behaviour in organic food market

Directory of Open Access Journals (Sweden)

Monika Frýdlová

2011-01-01

Full Text Available This is a treatise of consumer behaviour in the Czech foods market, respectively, organic food market. This concerns comprehensive analysis of consumer behaviour, which places great emphasis on the motivating factors and barriers, which substantially influence the individual consumers when deciding between conventional foods and organic foods and are operationally broken down into a set of empirical indicators. The database comes from a questionnaire survey to ascertain the trends in the development of the consumption of conventional foods and organic foods including the shopping behaviour of the individual consumers. The results of the questionnaire survey were evaluated by analysis of the qualitative features and other sophisticated statistical methods were also used. Based on the results obtained, the influence of the individual factors on the decision-making behaviour of the consumers when purchasing foods. The main factors that influence consumer behaviour were considered to be the income of the consumers, price of the foods, attitudes that influence the purchase of foods.

The marketing strategy of tobacco corporations with regard to the principles of marketing 3.0

Directory of Open Access Journals (Sweden)

M. E. Seyfullaeva

2013-01-01

Full Text Available Article refers to problems of tobacco production marketing in connection with new requirements and the restrictions imposed by the modern world community. The author offered the basic principles of Marketing 3.0 to promote tobacco production of the companies in the market.

Ten Anchor Points for Teaching Principles of Marketing

Science.gov (United States)

Tomkovick, Chuck

2004-01-01

Effective marketing instructors commonly share a love for their students, an affinity for the subject matter, and a devotion to continuous quality improvement. The purpose of this article is to highlight 10 anchor points for teaching Principles of Marketing, which are designed to better engage students in the learning process. These anchor…

Consumer Behaviour Model on the Furniture Market

Directory of Open Access Journals (Sweden)

BEDNÁRIK, Éva

2010-01-01

Full Text Available This study introduces the furniture purchasing behaviour model. The study describes thebehaviour model and characteristics of decision making and the environmental factors affecting theindividuals besides emphasising the family character of furniture purchase. We introduce a chapterfrom the primary research verifying the model that analyses the validity of customer behaviour trendsdefined as elements of the impersonal environment on the furniture market. We touch on our lifestylebased segmentation model which is elaborated in our work in detail. The method of primary researchis quantitative, personal interview. While working out our research model we applied a method thatenables multi-level cross-section and cohort analyses. Our work has verified the need for trendresearches on the furniture market so we suggest the construction and the near-future launch of a trendresearch system consisting of several modules that reveals the specific factors on the furniture marketbesides verifying the validity of general behaviour trends.

Beliefs and Expectations of Principles of Marketing Students

Science.gov (United States)

Ferrell, Linda; Gonzalez, Gabriel

2004-01-01

Students were surveyed to determine their beliefs and expectations prior to taking their Principles of Marketing class. The students were surveyed on the first day of class before any introduction to the course. The students were asked eight open-ended questions to determine their knowledge and awareness about marketing as a field of study. The…

A Principled-Normative Construction of Transgender Protection in Labor Market

OpenAIRE

Americano, Nathalia Martins

2015-01-01

Considering the various difficulties faced by transgender people who want a professional placement in the formal labor market, the issues discussed in the sphere of principled- normative construction suggest alternatives to resolve them fairly and effectively. This study is developed through theory analysis of the fundamental principles and guarantees prevailing in the current constitutional order and the international community. Notwithstanding the labor market being an environment where it ...

78 FR 32988 - Core Principles and Other Requirements for Designated Contract Markets; Correction

Science.gov (United States)

2013-06-03

... COMMODITY FUTURES TRADING COMMISSION 17 CFR Part 38 RIN 3038-AD09 Core Principles and Other... regarding Core Principles and Other Requirements for Designated Contract Markets by inserting a missing... regarding Core Principles and Other Requirements for Designated Contract Markets (77 FR 36612, June 19, 2012...

Does Your Library Have an Attitude Problem towards "Marketing"? Revealing Inter-Relationship between Marketing Attitudes and Behaviour

Science.gov (United States)

Singh, Rajesh

2009-01-01

This paper attempts to find if there is any connection between the marketing attitudes and behaviour of librarians in thirty-three different libraries of Finland. Based on market-oriented behaviour, three kinds of libraries were found: "strong," "medium" and "weak." The findings indicate a positive relation between…

Green marketing and its impact on consumer behaviour

OpenAIRE

Gajdoš, Michal

2016-01-01

This bachelor thesis is devoted to green marketing, and how this kind of marketing affects consumer behaviour. Describes in detail what is green marketing and its components, and also describes the negative part of green marketing - greenwashing. It also deals with the topic of corporate social responsibilty and in the last theoretical part with the consumer beahviour. In the practical part was created quantitative research in the form of online survey, which aimed at identifying people's awa...

CONSUMER BEHAVIOUR FORMATION IN THE CUSTOMIZED SERVICE MARKETS: A CASE OF UKRAINE

Directory of Open Access Journals (Sweden)

Victoria Zhurylo

2018-01-01

Full Text Available Target setting. In modern conditions, in some markets for goods in mass demand, companies are increasingly beginning to introduce customization in marketing activities, which involves the implementation of marketing tools aimed at ensuring a wide differentiation of the trade offer, the establishment of direct communication with the target audience, which provides an opportunity to attract the consumer to the production of goods and to adjust product under its certain requirements. Uninvestigated parts of general matters defining. The study of the market behaviour of consumers is a branch of knowledge that is rapidly and dynamically developing and falls within the scope of scientific interests of a large number of scientists. The emphasis in existing studies of consumer market behaviour is made on the study of commodity markets. There are publications devoted to questions of consumer behaviour research in the service markets, but there are practically no publications on the study of behavioural patterns in service markets on an orderly basis. The purpose of the article is to study features of the market behaviour of consumers on the Ukrainian market of exclusive confectionery products to order. Methodology. The authors of the article conducted a marketing research on the motivation and behaviour of consumers on the Ukrainian market of exclusive confectionery products to order. The sample comprised 117 people, of which 71% of the respondents were women, 29% of respondents were men. The statement of basic materials. The main purchasing motives of the consumer who decides to order exclusive confectionery products are investigated and it is revealed that the ordered product is characterized by a high level of emotional consumer value. The description of the customer’s motivation field is presented and consumer risks, which influence the market behaviour of consumers of exclusive desserts, are viewed. According to the results of the study, such

Overemphasis on Perfectly Competitive Markets in Microeconomics Principles Textbooks

Science.gov (United States)

Hill, Roderick; Myatt, Anthony

2007-01-01

Microeconomic principles courses focus on perfectly competitive markets far more than other market structures. The authors examine five possible reasons for this but find none of them sufficiently compelling. They conclude that textbook authors should place more emphasis on how economists select appropriate models and test models' predictions…

On the Market for Principles of Economics Textbooks: Innovation and Product Differentiation.

Science.gov (United States)

Stiglitz, Joseph E.

1988-01-01

Discusses the problems presented by current principles of economics textbooks, proposing two theses: that the market for principles textbooks is one of monopolistic competition, and that it reflects certain market failures. Examines changes that are needed so that textbooks will reflect more adequately important changes in the economy and economic…

Herd behaviour experimental testing in laboratory artificial stock market settings. Behavioural foundations of stylised facts of financial returns

Science.gov (United States)

Manahov, Viktor; Hudson, Robert

2013-10-01

Many scholars express concerns that herding behaviour causes excess volatility, destabilises financial markets, and increases the likelihood of systemic risk. We use a special form of the Strongly Typed Genetic Programming (STGP) technique to evolve a stock market divided into two groups-a small subset of artificial agents called ‘Best Agents’ and a main cohort of agents named ‘All Agents’. The ‘Best Agents’ perform best in term of the trailing return of a wealth moving average. We then investigate whether herding behaviour can arise when agents trade Dow Jones, General Electric, and IBM financial instruments in four different artificial stock markets. This paper uses real historical quotes of the three financial instruments to analyse the behavioural foundations of stylised facts such as leptokurtosis, non-IIDness, and volatility clustering. We found evidence of more herding in a group of stocks than in individual stocks, but the magnitude of herding does not contribute to the mispricing of assets in the long run. Our findings suggest that the price formation process caused by the collective behaviour of the entire market exhibit less herding and is more efficient than the segmented market populated by a small subset of agents. Hence, greater genetic diversity leads to greater consistency with fundamental values and market efficiency.

Theoretical principles of marketing management are on enterprises of agroindustrial complex

OpenAIRE

LEVKIV G.YA.; LISOVIY A.V.

2012-01-01

In the article theoretical principles of marketing management are analysed and generalized on the enterprises of APK. The strategic are considered conceptually innovative orientiri in the system of marketing management

[Social marketing--seduction with the aim of healthy behavior?].

Science.gov (United States)

Loss, J; Nagel, E

2010-01-01

SOCIAL MARKETING - SEDUCTION WITH THE AIM OF HEALTHY BEHAVIOR? Social marketing is the use of marketing principles to design and implement programs that promote socially beneficial behaviour change. Contrary to the marketing of consumption goods, social marketing does not deal with material products, but with behaviour, e. g. not smoking. This 'product' has a basic benefit (i. e. reduction of health risks in the long run), which is, however, difficult to convey. Therefore, the intended change in behaviour has to be related to a further reward which consists of symbolic goods, e. g. social appreciation or a better body feeling. The communication policy is essential for information on and motivation for the preventive issue. Social marketing campaigns whose development and management follow the principles of classical marketing can render preventive efforts more effective. In addition, social marketing can lead to a better quality management as compared to conventional preventive activities. These advantages can be explained by a) tailoring the campaign more specifically to the target group's needs and motives, b) presenting health risks more convincingly, and c) continuously analysing and evaluating the campaign and its effects. On the other hand, the marketing of preventive aims through mass media can bear several risks, as exemplified by different national and international public health campaigns. The necessity to communicate briefly and succinctly can lead to misleading simplifications and, in case of cancer screening, to the trivialization of a behaviour's consequences and adverse effects. Also, many campaigns do not intend to educate and inform, but try to persuade target persons of a certain behaviour, using emotions such as fear. This has led to social marketing being criticized as manipulation. Sometimes, social marketing campaigns cause stigma and discrimination of certain population subgroups, e. g. obese or HIV-positive people. Health promoters who plan

Farmers' market shopping and dietary behaviours among Supplemental Nutrition Assistance Program participants.

Science.gov (United States)

Jilcott Pitts, Stephanie B; Wu, Qiang; Demarest, Chelsea L; Dixon, Crystal E; Dortche, Ciarra Jm; Bullock, Sally L; McGuirt, Jared; Ward, Rachel; Ammerman, Alice S

2015-09-01

Because farmers' markets include a variety of fruits and vegetables, shopping at farmers' markets would likely improve diet quality among low-income consumers, as well as promote sustainable direct farm-to-consumer business models. However, not much is known about how to promote farmers' market shopping among low-income consumers. Therefore, the purpose of the present paper was to examine barriers to and facilitators of shopping at farmers' markets and associations between shopping at farmers' markets and self-reported dietary behaviours (fruit and vegetable, sugar-sweetened beverage and fast-food consumption) and BMI. Cross-sectional analyses of associations between farmers' market shopping frequency, awareness of markets, access to markets, dietary behaviours and BMI. Department of Social Services, Pitt County, eastern North Carolina, USA. Between April and July 2013, Supplemental Nutrition Assistance Program (SNAP) participants (n 205) completed a quantitative survey. Barriers to shopping at farmers' markets included does not accept SNAP/electronic benefit transfer, out of the way and lack of transportation. Farmers' market shopping was associated with awareness of farmers' markets (estimate =0·18 (se 0·04), Pmarket shopping (estimate =1·06 (se 0·32), P=0·001). Our study is one of the first to examine SNAP participants' farmers' market shopping, distance to farmers' markets and dietary behaviours. Barriers to shopping at farmers' markets and increasing awareness of existing markets should be addressed in future interventions to increase SNAP participants' use of farmers' markets, ultimately improving diet quality in this high-risk group.

Effectiveness of alcohol prevention interventions based on the principles of social marketing : A systematic review

NARCIS (Netherlands)

Janssen, M.M.; Mathijssen, J.J.P.; van Bon-Martens, M.J.H.; van Oers, J.A.M.; Garretsen, H.F.L.

2013-01-01

Background Alcohol education aims to increase knowledge on the harm related to alcohol, and to change attitudes and drinking behaviour. However, little (lasting) evidence has been found for alcohol education, in changing alcohol-related attitudes and behaviour. Social marketing uses marketing

FROM EFFICIENT MARKET HYPOTHESIS TO BEHAVIOURAL FINANCE: CAN BEHAVIOURAL FINANCE BE THE NEW DOMINANT MODEL FOR INVESTING?

Directory of Open Access Journals (Sweden)

George BOROVAS

2012-12-01

Full Text Available The present paper reviews two fundamental investing paradigms, which have had a substantial impact on the manner investors tend to develop their own strategies. specifically, the study elaborates on efficient market hypothesis (emh, which, despite remaining most prominent and popular until the 1990s, is considered rather controversial and often disputed, and the theory of behavioural finance, which has increasingly been implemented in financial institutions. based on an extensive survey of behavioural finance and emh literature, the study demonstrates, despite any assertions, the inherent irrationality of the theory of efficient market, and discusses the potential reasons for its recent decline, arguing in favor of its replacement or co-existence with behavioural finance. in addition, the study highlights that the theory of behavioural finance, which endorses human behavioral and psychological attitudes, should become the theoretical framework for successful and profitable investing.

MODELLING THE INFLUENCE OF ONLINE MARKETING COMMUNICATION ON BEHAVIOURAL INTENTIONS

Directory of Open Access Journals (Sweden)

Alexandra PERJU-MITRAN

2014-12-01

Full Text Available The present study addresses the manners in which potential consumers react to and examine online marketing communication efforts, and how their perceptions influence various decisions. By drawing from theories of consumer behaviour, several variables are taken into consideration, a model designed to integrate existing theories and a three-way study of online user behaviour in response to online marketing messages is defined and tested. The results of the study demonstrate that there are direct and positive links between the manner in which users perceive online marketing communication efforts, and direct and positive links between users’ attitudes towards online communication and their intention to either further inform themselves, forward the information obtained, or even become loyal to the company.

Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices.

Science.gov (United States)

Nowak, Glen J; Gellin, Bruce G; MacDonald, Noni E; Butler, Robb

2015-08-14

Many countries and communities are dealing with groups and growing numbers of individuals who are delaying or refusing recommended vaccinations for themselves or their children. This has created a need for immunization programs to find approaches and strategies to address vaccine hesitancy. An important source of useful approaches and strategies is found in the frameworks, practices, and principles used by commercial and social marketers, many of which have been used by immunization programs. This review examines how social and commercial marketing principles and practices can be used to help address vaccine hesitancy. It provides an introduction to key marketing and social marketing concepts, identifies some of the major challenges to applying commercial and social marketing approaches to immunization programs, illustrates how immunization advocates and programs can use marketing and social marketing approaches to address vaccine hesitancy, and identifies some of the lessons that commercial and non-immunization sectors have learned that may have relevance for immunization. While the use of commercial and social marketing practices and principles does not guarantee success, the evidence, lessons learned, and applications to date indicate that they have considerable value in fostering vaccine acceptance. Copyright © 2015. Published by Elsevier Ltd.

75 FR 80571 - Core Principles and Other Requirements for Designated Contract Markets

Science.gov (United States)

2010-12-22

... Part II Commodity Futures Trading Commission 17 CFR Parts 1, 16, and 38 Core Principles and Other... CFR Parts 1, 16, and 38 RIN 3038-AD09 Core Principles and Other Requirements for Designated Contract... Principles 1. Subpart B--Designation as Contract Market 2. Subpart C--Compliance With Rules i. Proposed Sec...

Behavioural assumptions in labour economics: Analysing social security reforms and labour market transitions

OpenAIRE

van Huizen, T.M.

2012-01-01

The aim of this dissertation is to test behavioural assumptions in labour economics models and thereby improve our understanding of labour market behaviour. The assumptions under scrutiny in this study are derived from an analysis of recent influential policy proposals: the introduction of savings schemes in the system of social security. A central question is how this reform will affect labour market incentives and behaviour. Part I (Chapter 2 and 3) evaluates savings schemes. Chapter 2 exam...

INDONESIA SHARI'AH COMPLIANCE STOCK RETURN BEHAVIOUR

Directory of Open Access Journals (Sweden)

Helma Malini

2017-04-01

Full Text Available This study aims to measures the behaviour of Indonesia Shari'ah compliance stock return. The measurement of return behaviour toward volatility will proved the capability of Indonesia Shari'ah compliance toward volatility that happened in Indonesia during the period of observation. Investing in Shari'ah compliance is quite different than investing in conventional stock which followed the capital market set of rules and law, Shari'ah compliance follows not only the capital market set of laws and but also the Islamic principles of principles. Most of the previous studies examine issues related to the conventional stocks and market. The present study take one step further by investigating issue related to Shari'ah compliance instrument. In the case of Shari'ah stock price in Indonesia, the dynamics volatility of the stock price can be minimized by taking an integrated screening process to the listed company, as precautions steps toward volatility

The behaviour of Pacific metallurgical coal markets: the impact of Japan's acquisition strategy on market price

Energy Technology Data Exchange (ETDEWEB)

Koerner, R J [Queensland University, St. Lucia, Qld. (Australia). Graduate School of Management, Faculty of Commerce and Economics

1993-03-01

This paper examines whether some elements of Japan's resource acquisition strategies might have caused price and other distortions of market behaviour in the Pacific metallurgical coal trade. The industry chosen for investigation is that of steel manufacture, and the traded resources commodity examined is coking coal, which is the primary energy input for blast furnace iron making. Regression modelling studies to determine historic acquisition value and quality relationships for US, Australian and Canadian coals sold into the Japanese coking coal market are described. Departures from normal demand response behaviour to price competitiveness are also investigated. 3 figs., 3 tabs.

A Financial Market Model Incorporating Herd Behaviour.

Science.gov (United States)

Wray, Christopher M; Bishop, Steven R

2016-01-01

Herd behaviour in financial markets is a recurring phenomenon that exacerbates asset price volatility, and is considered a possible contributor to market fragility. While numerous studies investigate herd behaviour in financial markets, it is often considered without reference to the pricing of financial instruments or other market dynamics. Here, a trader interaction model based upon informational cascades in the presence of information thresholds is used to construct a new model of asset price returns that allows for both quiescent and herd-like regimes. Agent interaction is modelled using a stochastic pulse-coupled network, parametrised by information thresholds and a network coupling probability. Agents may possess either one or two information thresholds that, in each case, determine the number of distinct states an agent may occupy before trading takes place. In the case where agents possess two thresholds (labelled as the finite state-space model, corresponding to agents' accumulating information over a bounded state-space), and where coupling strength is maximal, an asymptotic expression for the cascade-size probability is derived and shown to follow a power law when a critical value of network coupling probability is attained. For a range of model parameters, a mixture of negative binomial distributions is used to approximate the cascade-size distribution. This approximation is subsequently used to express the volatility of model price returns in terms of the model parameter which controls the network coupling probability. In the case where agents possess a single pulse-coupling threshold (labelled as the semi-infinite state-space model corresponding to agents' accumulating information over an unbounded state-space), numerical evidence is presented that demonstrates volatility clustering and long-memory patterns in the volatility of asset returns. Finally, output from the model is compared to both the distribution of historical stock returns and the market

A Financial Market Model Incorporating Herd Behaviour.

Directory of Open Access Journals (Sweden)

Christopher M Wray

Full Text Available Herd behaviour in financial markets is a recurring phenomenon that exacerbates asset price volatility, and is considered a possible contributor to market fragility. While numerous studies investigate herd behaviour in financial markets, it is often considered without reference to the pricing of financial instruments or other market dynamics. Here, a trader interaction model based upon informational cascades in the presence of information thresholds is used to construct a new model of asset price returns that allows for both quiescent and herd-like regimes. Agent interaction is modelled using a stochastic pulse-coupled network, parametrised by information thresholds and a network coupling probability. Agents may possess either one or two information thresholds that, in each case, determine the number of distinct states an agent may occupy before trading takes place. In the case where agents possess two thresholds (labelled as the finite state-space model, corresponding to agents' accumulating information over a bounded state-space, and where coupling strength is maximal, an asymptotic expression for the cascade-size probability is derived and shown to follow a power law when a critical value of network coupling probability is attained. For a range of model parameters, a mixture of negative binomial distributions is used to approximate the cascade-size distribution. This approximation is subsequently used to express the volatility of model price returns in terms of the model parameter which controls the network coupling probability. In the case where agents possess a single pulse-coupling threshold (labelled as the semi-infinite state-space model corresponding to agents' accumulating information over an unbounded state-space, numerical evidence is presented that demonstrates volatility clustering and long-memory patterns in the volatility of asset returns. Finally, output from the model is compared to both the distribution of historical stock

A Financial Market Model Incorporating Herd Behaviour

Science.gov (United States)

2016-01-01

Herd behaviour in financial markets is a recurring phenomenon that exacerbates asset price volatility, and is considered a possible contributor to market fragility. While numerous studies investigate herd behaviour in financial markets, it is often considered without reference to the pricing of financial instruments or other market dynamics. Here, a trader interaction model based upon informational cascades in the presence of information thresholds is used to construct a new model of asset price returns that allows for both quiescent and herd-like regimes. Agent interaction is modelled using a stochastic pulse-coupled network, parametrised by information thresholds and a network coupling probability. Agents may possess either one or two information thresholds that, in each case, determine the number of distinct states an agent may occupy before trading takes place. In the case where agents possess two thresholds (labelled as the finite state-space model, corresponding to agents’ accumulating information over a bounded state-space), and where coupling strength is maximal, an asymptotic expression for the cascade-size probability is derived and shown to follow a power law when a critical value of network coupling probability is attained. For a range of model parameters, a mixture of negative binomial distributions is used to approximate the cascade-size distribution. This approximation is subsequently used to express the volatility of model price returns in terms of the model parameter which controls the network coupling probability. In the case where agents possess a single pulse-coupling threshold (labelled as the semi-infinite state-space model corresponding to agents’ accumulating information over an unbounded state-space), numerical evidence is presented that demonstrates volatility clustering and long-memory patterns in the volatility of asset returns. Finally, output from the model is compared to both the distribution of historical stock returns and the

Marketing: Trends and behaviour patterns

Directory of Open Access Journals (Sweden)

Salai Suzana

2012-01-01

Full Text Available In order for marketing to act proactively, it must acknowledge the trends (mega and metatrends which anticipate future changes reagrding the customer as well as changes in consumption, regarding products and rivals. From yesterday's industrial era, through space conquering era and today's dominating information era, the world is turning toward 'the era of the man'. Human potential (talent, innovativeness, creativity grows to be the main determinant of economic development will have to face new reality which will have higher importance for management companies and individuals, as well. Societies and economies underlay significant transformations on a daily basis which occur randomly. Whatsoever, it might seem to the observer that these transformations are almost tangible. For example, the presently overwhelming business models are shored to be redefined in the forecoming period. Present models that rose out of the recent recession have imposed hard times to societies which will probably strengthen them. It will be necessary to reconcept the social system and redefine values. In marketing and business the upcoming of new power calls for new conceptions and practice. Marketers understand the need for a full, cohesive approach that leaves behind traditional marketing. This new holistic conception is based on development, design and realization of marketing programmes, processes and activities by which the width and interrelatedness of effects are acknowledged, e.g. that everything has its importance in marketing and that a wide, integrated perspective is necessary. Changes regarding the customer are headed towards searching for one's identity, while behaviour aims at the way the customer wants himself/herself to be seen by the environment.

An Empirical Study of the Factors Influencing Consumer Behaviour in the Electric Appliances Market

Directory of Open Access Journals (Sweden)

Małgorzata Łatuszyńska

2012-08-01

Full Text Available This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. It analyses the relationship between several independent variables, such as cultural, social, personal, psychological and marketing mix factors, and consumer behaviour (as the dependent variable in the electric appliances market. The purpose of this study is to determine the factors affecting consumer preferences and behaviour in the electric appliances market in Iraq. The data employed to analyse the factors influencing consumers’ purchase decision-making processes were obtained through a questionnaire that was conducted in December 2011 in Basra, a city in southern Iraq. The major findings of the study indicated that, overall, the set of independent variables are weakly associated with the dependent variable. However, the in-depth analysis found that social factors, physical factors, and marketing mix elements are strongly associated with consumer buying behaviour. These analyses make it possible to discover consumer decision-making rules. The results may assist producers and retailers in understanding consumer behaviour and improving consumer satisfaction.

Pricing behaviour of nonprofit insurers in a weakly competitive social health insurance market.

Science.gov (United States)

Douven, Rudy C H M; Schut, Frederik T

2011-03-01

In this paper we examine the pricing behaviour of nonprofit health insurers in the Dutch social health insurance market. Since for-profit insurers were not allowed in this market, potential spillover effects from the presence of for-profit insurers on the behaviour of nonprofit insurers were absent. Using a panel data set for all health insurers operating in the Dutch social health insurance market over the period 1996-2004, we estimate a premium model to determine which factors explain the price setting behaviour of nonprofit health insurers. We find that financial stability rather than profit maximisation offers the best explanation for health plan pricing behaviour. In the presence of weak price competition, health insurers did not set premiums to maximize profits. Nevertheless, our findings suggest that regulations on financial reserves are needed to restrict premiums. Copyright © 2011 Elsevier B.V. All rights reserved.

Principles of Marketing. A One-Semester Cluster Course for Marketing Education. Curriculum Guide.

Science.gov (United States)

Cockrum, Jim

This curriculum guide was developed to help teachers use the new textbook adopted by Texas in 1991-92 for teaching the 1-semester Principles of Marketing course. The guide is organized in four sections. The first section contains information on using the curriculum guide, including an overview, sample lesson plans and other worksheets, suggestions…

The Model of Integrated Marketing Communication: Who has the Role to Influence Consumer Behaviour

OpenAIRE

Olimpia Elena Mihaela Oancea

2015-01-01

The purpose of this paper is proposes a theoretical framework to investigate the models of integrated marketing communication that can influence the consumer behaviour, and the development a model of integrated marketing communication. The research goals aim the following aspects: (a) The analyze of the IMC concept; (b) Identifying and analyzing the main models of integrated marketing communication that can influence the consumer behaviour; (c) Identifying the variables that wi...

SOCIAL MARKETING : A NEW APPROACH IN MENTAL HEALTH RESEARCH

OpenAIRE

Tiwari, S.C.

1998-01-01

Social marketing has a proven role in marketing and many manufacturing establishments/ organizations have been marketing their products incorporating social marketing research. Social marketing has its root in the ground fact that the perceptions and expectations of the consumers are important in influencing buying behaviour. The principles of social marketing, therefore, have been extensively utilized in the areas of consumer products. These are also used in several other fields for modifyin...

Socialized choices: Labour market behaviour of Dutch mothers

NARCIS (Netherlands)

Ruitenberg, J.F.

2014-01-01

Dutch mothers display diverse labour market behaviour, though typically they work part-time, making modest use of childcare. It is generally assumed that Dutch women are free to make their own choices regarding employment. This narrative of 'choice' finds fertile ground in an era of general

Econophysics: Two-phase behaviour of financial markets

Science.gov (United States)

Plerou, Vasiliki; Gopikrishnan, Parameswaran; Stanley, H. Eugene

2003-01-01

Buying and selling in financial markets is driven by demand, which can be quantified by the imbalance in the number of shares transacted by buyers and sellers over a given time interval. Here we analyse the probability distribution of demand, conditioned on its local noise intensity Σ, and discover the surprising existence of a critical threshold, Σc. For Σ Σc, two most probable values emerge that are symmetrical around zero demand, corresponding to excess demand and excess supply; we interpret this as an out-of-equilibrium phase in which the market behaviour is mainly buying for half of the time, and mainly selling for the other half.

Behavioural processes in marketing channel relationships: Review and integration of empirical evidence

DEFF Research Database (Denmark)

Jensen, Nils Bøgelund; Skytte, Hans

1997-01-01

This paper reviews the empirical research on behavioural processes in marketing channel relationships. Systematically examining nine international journals, we find 49 papers on behavioural processes. On the basis of the hypothesis tests in the papers, we discuss the results and integrate...

The Behaviour of Small Investors in the Hong Kong Derivatives Markets: A Factor Analysis

Directory of Open Access Journals (Sweden)

Tai-Yuen Hon

2012-12-01

Full Text Available This paper investigates the behaviour of small investors in Hong Kong’s derivatives markets. The study period covers the global economic crisis of 2011- 2012, and we focus on small investors’ behaviour during and after the crisis. We attempt to identify and analyse the key factors that capture their behaviour in derivatives markets in Hong Kong. The data were collected from 524 respondents via a questionnaire survey. Exploratory factor analysis was employed to analyse the data, and some interesting findings were obtained. Our study enhances our understanding of behavioural finance in the setting of an Asian financial centre, namely Hong Kong.

Theoretical bases analysis of scientific prediction on marketing principles

OpenAIRE

A.S. Rosohata

2012-01-01

The article presents an overview categorical apparatus of scientific predictions and theoretical foundations results of scientific forecasting. They are integral part of effective management of economic activities. The approaches to the prediction of scientists in different fields of Social science and the categories modification of scientific prediction, based on principles of marketing are proposed.

Mature and emerging organic markets: Modelling consumer attitude and behaviour with Partial Least Square Approach

OpenAIRE

von Meyer-Höfer, Marie; von der Wense, Vera; Padilla Bravo, Carlos; Spiller, Achim

2013-01-01

Although the organic food sector has been the subject of research for around 20 years, little is known about consumer behaviour when comparing developed and emerging organic food markets using causal research models. Thus, by developing a behavioural model based on the Theory of Planned Behaviour (TPB), the aim of this research article is to investigate the main determinants of organic food consumption in a mature (Germany) and an emerging (Chile) organic market. Subjects aged 18 or above wer...

IMPACT OF PROMOTIONAL STRATEGY ON CONSUMER BEHAVIOUR AND SUSTAINABLE DEVELOPMENT OF DAIRY PRODUCTS MARKET

Directory of Open Access Journals (Sweden)

Monika Świątkowska

2015-09-01

Full Text Available Chain and market-oriented dairy sustainability, nutritional and social objectives related to the promotion of behaviours aimed at the development are essential. At the same time, the signifi cance of the various forms of sales promotion, as a factor of consumer buying behaviour infl uence, increases. The study includes the use of the sales promotion instruments in commercial space, perceived by consumers and assessment of their impact on purchasing decisions. The study was carried out on the basis of a standardized authoring individual interview questionnaire on nationwide random-quota, registered trials, in 2007–2012, as a part of the study of consumer behaviour performed in the dairy market for KZSM (National Association of Dairy Cooperatives. The results confi rm that the effect of promotion activities is a high visibility by consumers and change of their purchasing decisions. The most important determinant of consumer purchasing behaviour are the price promotions. Most often supported by a complete set of sales promotion instruments have been modern dairy products – yoghurt, grainy and ripening cheese. Sales promotion is an important instrument of balancing the dairy market and shaping the desired behaviour of consumers.

The Model of Integrated Marketing Communication: Who has the Role to Influence Consumer Behaviour

Directory of Open Access Journals (Sweden)

Olimpia Elena Mihaela Oancea

2015-02-01

Full Text Available The purpose of this paper is proposes a theoretical framework to investigate the models of integrated marketing communication that can influence the consumer behaviour, and the development a model of integrated marketing communication. The research goals aim the following aspects: (a The analyze of the IMC concept; (b Identifying and analyzing the main models of integrated marketing communication that can influence the consumer behaviour; (c Identifying the variables that will be included in the conceptual model of integrated marketing communication proposed. A review of the integrated marketing communication literature show the fact that were developed a series models of integrated marketing communication which has the role to influence the consumer buying behavior, but these not capture the correlation between the following factors: sociological variables, external stimuli, integrated marketing communication and consumer behavior. The method used was the secondary research in order to fulfill the research objectives established. The major result of this paper consists in proposing of a new conceptual model of integrated marketing communication that captures the correlation between external stimuli - sociological variables - integrated marketing communication - consumer behavior.

Making Marketing Principles Tangible: Online Auctions as Living Case Studies

Science.gov (United States)

Wood, Charles M.; Suter, Tracy A.

2004-01-01

This article presents an effective course supplement for Principles of Marketing classes. An experiential project involving online auctions is offered to instructors seeking to create a more participatory student environment and an interactive teaching style. A number of learning points are illustrated that allow instructors to use an auction…

SOCIAL MARKETING : A NEW APPROACH IN MENTAL HEALTH RESEARCH

Science.gov (United States)

Tiwari, S.C.

1998-01-01

Social marketing has a proven role in marketing and many manufacturing establishments/ organizations have been marketing their products incorporating social marketing research. Social marketing has its root in the ground fact that the perceptions and expectations of the consumers are important in influencing buying behaviour. The principles of social marketing, therefore, have been extensively utilized in the areas of consumer products. These are also used in several other fields for modifying behaviours such as civil administration, public establishments etc. In health sector social marketing has not found appropriate application whereas it could be utilized in an effective way for creating awareness, formulating health related policies, their implementation and for preventing a variety of illnesses/abnormal behaviours etc. With this background knowledge about social marketing, the author hypothesized that abnormal behaviours could be modified, health education packages could be developed to make more acceptable and effective and desired behaviours could be induced if perceptions and expectations of the community (consumers) are known a prioriori and their expectations are incorporated in programmes and policies. Thus, the author utilizing the concepts of social marketing for understanding community′s perceptions and expectations regarding issues of health, and for incorporating the same in health related programmes and policies, introduced this research concept in medical field in this country. The important findings of three research projects based on the concepts of social marketing research and their implications have been discussed. PMID:21494494

Modelling long run strategic behaviour on the liberalised European gas market

International Nuclear Information System (INIS)

Mulder, Machiel; Zwart, Gijsbert

2005-01-01

In gas markets, intertemporal constraints are of particular importance due to the finiteness of gas resources. In particular in the UK and the Netherlands, gas resources are expected to dry up on the medium term, giving rise to a positive resource rent of the gas. On shorter time scales, decisions on investments in production, transmission, storage and LNG terminal capacities affect short term output decisions in following years, while within the year prices across seasons are related through storage decisions. We develop a model of strategic behaviour on the European gas markets that incorporates such intertemporal relations. We take into account interactions between strategic producers of gas, price-taking transmission companies, and traders arbitraging the markets by transporting gas across borders, storing gas across seasons, and importing LNG. As a case study, we use the model to explore the impacts on producer behaviour and infrastructure investments of a cap on production from a large gas field in the Netherlands. (Author)

Public Choice, Market Failure, and Government Failure in Principles Textbooks

Science.gov (United States)

Fike, Rosemarie; Gwartney, James

2015-01-01

Public choice uses the tools of economics to analyze how the political process allocates resources and impacts economic activity. In this study, the authors examine twenty-three principles texts regarding coverage of public choice, market failure, and government failure. Approximately half the texts provide coverage of public choice and recognize…

Green Marketing fot Information Technology: Perceptions of it Professionals’ Attitudes and Behaviours and Actions to Increase Green Marketing in this Sector.

Directory of Open Access Journals (Sweden)

Bruno Roberto Viana Castro

2016-05-01

Full Text Available Increased environmental awareness has been deeply affecting consumer behaviour and increasing green marketing importance for organizations. The aim of this study is to analyze the IT professionals (Information Technology perception about actions related to green marketing (considering environmental issues in all product marketing stages, since production, through the use and disposal by the consumer and propose socially planned changes so they can maintain or enhance practices related to green IT actions taken by IT professionals with a focus on environmental sustainability. To this end, we measured the attitudes towards green IT using the Expectancy-Value model beyond its knowledge level about environmental problems and their buying environmentally friendly products. From the results obtained we used the strategies composite typology for social change planned in order to propose actions to change or reinforce  behaviour as regards green marketing on the part of IT professionals. Qualitative surveys were conducted to identify the beliefs and its consequences (attitudes and then quantitative research to measure attitudes, engagement and knowledge about green IT. The results indicate that IT professionals can be considered engaged and positive attitudes towards green marketing. Therefore a reinforcement strategy is suggested through economic and psychological incentives to maintain and foster this behaviour in relation to green IT.

Best practices: Strategic stigma change (SSC): five principles for social marketing campaigns to reduce stigma.

Science.gov (United States)

Corrigan, Patrick W

2011-08-01

This column describes strategic stigma change (SSC), which comprises five principles and corresponding practices developed as a best practice to erase prejudice and discrimination associated with mental illness and promote affirming behaviors and social inclusion. SSC principles represent more than ten years of insights from the National Consortium on Stigma and Empowerment. The principles, which are centered on consumer contact that is targeted, local, credible, and continuous, were developed to inform the growth of large-scale social marketing campaigns supported by governments and nongovernmental organizations. Future social marketing efforts to address stigma and the need for evidence to determine SSC's penetration and impact are also discussed.

Integrating Quality Matters into Hybrid Course Design: A Principles of Marketing Case Study

Science.gov (United States)

Young, Mark R.

2014-01-01

Previous research supports the idea that the success of hybrid or online delivery modes is more a function of course design than delivery media. This article describes a case study of a hybrid Principles of Marketing course that implemented a comprehensive redesign based on design principles espoused by the Quality Matters Program, a center for…

Social marketing principles enhance enrollment in the cash and counseling demonstration and evaluation.

Science.gov (United States)

Simon-Rusinowitz, Lori; Mahoney, Kevin J; Marks, Lori N; Simone, Kristin; Zacharias, B Lee

2009-01-01

Using focus group data, this article discusses the use of social marketing principles to enhance enrollment in the Cash and Counseling Demonstration and Evaluation (CCDE). Focus groups were conducted in person and by conference call in two CCDE states, Arkansas and Florida. In Florida, Department of Elder Affairs and Developmental Services Program (DS) staff participated in seven focus groups. In Arkansas, four focus groups were conducted with professionals likely to come into contact with Medicaid consumers who are eligible for Arkansas' cash option program. Focus group transcripts were coded according to the project research questions. Several important lessons emerged including the importance of(a) conducting process evaluation activities, such as the social marketing focus groups, early during program implementation; (b) using multiple approaches and contacts to inform potential consumers and their families about a new, complex program; (c) carefully selecting and training personnel to conduct outreach and enrollment activities; and (d) developing specific messages to include in marketing the cash option. Using social marketing principles to examine CCDE enrollment has provided important information to enhance this program.

On the Market for Principles of Economics Textbooks: Innovation and Product Differentiation--A Response.

Science.gov (United States)

Schiller, Bradley

1988-01-01

Responding to Stiglitz's article "On the Market for Principles of Economics Textbooks: Innovation and Product Differentiation," Schiller disputes the claim that there is growing dissatisfaction with textbooks, stating that the central issue in the debate is "how best to teach economic principles." Discusses the importance of…

Methodological Analysis of Gregarious Behaviour of Agents in the Financial Markets

OpenAIRE

Solodukhin Stanislav V.

2013-01-01

The article considers methodological approaches to analysis of gregarious behaviour of agents in the financial markets and also studies foundations of the agent modelling of decision making processes with consideration of the gregarious instinct.

The Effect of Fear Appeal HIV-AIDS Social Marketing on Behaviour: Evaluating the Importance of Market Segmentation

Directory of Open Access Journals (Sweden)

Marlize TERBLANCHE-SMIT

2010-11-01

Full Text Available The increase in various social problems has caused practitioners to review fear appeals in order to influence behaviour. The Aids pandemic is a major concern and some advertising campaigns do not seem to be producing the expected results. This study used structural equation modelling to investigate whether the use of fear increases the likelihood of adopting appropriate behaviour pertaining to HIV/Aids prevention. Fear, attitude towards the advertisements, severity, susceptibility and efficacy were examined to ascertain the influence of fear appeals on a specific market segment. The findings of this paper indicate a relationship among susceptibility, fear, attitude and behavioural intent.

Current Behaviours and Future Prospects of Online Film Consumption in China: A Social Marketing Perspective

OpenAIRE

Zhuang, Yunhong

2013-01-01

Free film downloading services have gained large popularity among Chinese consumers, although there is potential film copyright losses as many of the downloading resources offer pirated films. Based on previous studies of consumer behaviour theory, social marketing and film piracy, this research was an attempt to gain an understanding of the factors that influence consumer film downloading and to discuss the role of social marketing in changing such behaviour through promoting paid online fil...

How the making and marketing of sustainable brand affect consumer behaviour

OpenAIRE

Nguyen, Vy

2014-01-01

The purpose of this thesis is to concentrate on sustainable businesses. This whole report will deal with sustainable production/making and marketing products, as well as their effect on consumer behaviour. In the first stage, the author looked through the greening concept of mainstream business. Then, based on the review, the sustainable business part is developed and divided into making sustainable products and sustainable marketing. Sustainable production covers the main ideas of envir...

Exploring Cramming: Student Behaviors, Beliefs, and Learning Retention in the Principles of Marketing Course

Science.gov (United States)

McIntyre, Shelby H.; Munson, J. Michael

2008-01-01

Cramming for finals is common on college campuses, and many students seem to cram for their final in the Principles of Marketing course. This article addresses the question of defining and measuring a "cramming study strategy." Scales are developed to assess (a) cramming for courses in general and (b) cramming specifically in the Principles of…

Impact of sensory marketing on consumer´s buying behaviour

Directory of Open Access Journals (Sweden)

Andrej Géci

2017-01-01

Full Text Available Knowing consumer's behaviour, his/her preferences and reactions provides company with better chance to establish itself in trade. While doing research, it is very important to analyse and search for answers to questions why customers do the shopping, what they buy, when, where and how often they do the shopping. The decision to buy a product or service is influenced by many factors, including not only cultural, social, psychological but also personal factors. Sensory marketing itself is coming to the foreground and more and more people are realising its position. This document is dedicated to issue which is useful not only for companies but also for consumer himself. It deals with involvement of sensory and tries to clarify their importance in business communication. The aim of research document was evaluation of senses and their influence on consumer's behaviour in shopping area. The comparison of generations and their buying habits during shopping behaviour was also important. Primary data were gained through a questionnaire which was realised on sample of 312 respondents. The impact of sensory marketing was generally aimed on factors which influence consumers while doing shopping. In questionnaire, respondents were divided into three groups/generations according to their age (young, middle aged and elder. The questionnaire research confirmed that sight was the most influenced sense when doing shopping (62%. Irrational consumer's behaviour was also confirmed. There were some differences shown among generation groups. Research confirmed that the sensory perception of these generations is different. More assumptions were formulated for a deeper analysis and their relations were verified by means of statistical test (Pearson Chi-kvadrat goodness-to-fit test. On the basis of required results was confirmed that most of customers do not realise the impact of individual senses on shopping behaviour.

Social marketing targeting Indigenous peoples: a systematic review.

Science.gov (United States)

Kubacki, Krzysztof; Szablewska, Natalia

2017-09-07

Social marketing is a discipline focused on the application of marketing principles to induce socially desirable behaviour change. As social marketing remains one of the main behaviour change approaches pursued by governments and international organisations, it is important to consider its use in relation to vulnerable groups that are particularly exposed to discriminatory practices, marginalisation, exclusion and destitution. The aim of this systematic review is to identify the extent to which Andreasen's (2002) six social marketing benchmark criteria were reported in social marketing interventions targeting Indigenous peoples. A total of 20 articles covering 13 social marketing interventions were identified for review. Although none of the interventions gave evidence that they addressed all six of the benchmark criteria, they appear to have been effective in challenging some of the issues faced by Indigenous peoples. However, the criteria of segmentation, exchange and competition remain underused in the identified interventions. Social marketing interventions targeting Indigenous peoples tend to rely on television and radio advertising, showing potential for more use of product, place and price to influence, facilitate and maintain socially desirable behaviour change. © The Author 2017. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

[The concept of social marketing--potential and limitations for health promotion and prevention in Germany].

Science.gov (United States)

Loss, J; Lang, K; Ultsch, S; Eichhorn, C; Nagel, E

2006-07-01

"Social marketing" is the use of marketing principles to design and implement programmes to promote socially beneficial behaviour changes. In the field of health promotion and prevention, the systematic planning process of social marketing can offer new ideas and perspectives to the traditions of social science. Major characteristics of social marketing encompass continuous market research focussing on attitudes, motives and behavioural patterns of the target group, an integrated mix of strategic key elements, and the perpetual evaluation of all procedures. So far, however, it is unclear in how far social marketing is actually more effective than other concepts of programme planning. Furthermore, it has to be discussed whether the underlying philosophy of social marketing and its implicit understanding of relationships to the public are reconcilable with health promotion principles. In Anglo-Saxon countries, the social marketing concept has achieved widespread application and is subject to controversial scientific discussions, whereas this approach is hardly considered in German health promotion research and practice. Given the increasing call for quality management and evaluation of health promotion interventions, the social marketing concept may contribute useful insights at an operational level and thus add to a discussion on effective approaches for programme planning.

The Management of Unsold Food in Outdoor Market Areas: Food Operators’ Behaviour and Attitudes

Directory of Open Access Journals (Sweden)

Giovanni Peira

2018-04-01

Full Text Available Food wastage has been widely discussed and investigated from different perspectives in literature. The EU-28 produces about 88 million tonnes of food wastage every year, making the awareness of this phenomenon a vital matter. This paper focuses on the outdoor-market operators’ perception and behaviour towards the food waste phenomenon in a particular phase of the agro-food supply chain. It assesses the different approaches used to manage unsold produce and its destination. A sample of 214 market retailers in the Greater Torino market areas of Italy were identified, to whom a questionnaire was administered by interview to analyze the main actors involved in the food-wastage process and profile them according to their perception, behaviour, and attitude. The results show that there are three distinct kinds of market operators, i.e., farmers, peddlers, and hybrids. Their attitudes and behaviour towards unsold food differ, as does their inclination towards a sustainable approach, which depends on their personal experience and role in the supply chain. Moreover, the results provide some relevant elements that may contribute to improving the management of the food-waste phenomenon. Moreover, they bring some useful evidence to light that could lay the basis of more effective tools to be put at the disposal of various institutions.

Consumer Behaviour in the Tourist Segmentation Process – a Marketing Research

Directory of Open Access Journals (Sweden)

Dumitrescu Luigi

2015-04-01

Full Text Available The study of consumer behaviour has become in recent decades increasingly important. Therefore, it is particularly important to understand what processes are acting in the black box of consumers of tourism services before taking any marketing decision. This paper presents a marketing research that aims to identify key dimensions of consumers of tourism services. The marketing research is based on online questionnaire sent by a representative sample shows a number of answers about consumers' purchasing intentions, the main influences on consumer attitudes, motives in choosing the holiday package, the main sources of information accessed in the process of choosing the tourism services, etc.

Green Marketing fot Information Technology: Perceptions of it Professionals’ Attitudes and Behaviours and Actions to Increase Green Marketing in this Sector.

OpenAIRE

Bruno Roberto Viana Castro; Luiz Rodrigo Cunha Moura; Nina Rosa da Silveira Cunha; Ruth Rebello Pires

2016-01-01

Increased environmental awareness has been deeply affecting consumer behaviour and increasing green marketing importance for organizations. The aim of this study is to analyze the IT professionals (Information Technology) perception about actions related to green marketing (considering environmental issues in all product marketing stages, since production, through the use and disposal by the consumer) and propose socially planned changes so they can maintain or enhance practices related to gr...

Understanding and changing human behaviour--antibiotic mainstreaming as an approach to facilitate modification of provider and consumer behaviour.

Science.gov (United States)

Stålsby Lundborg, Cecilia; Tamhankar, Ashok J

2014-05-01

This paper addresses: 1) Situations where human behaviour is involved in relation to antibiotics, focusing on providers and consumers; 2) Theories about human behaviour and factors influencing behaviour in relation to antibiotics; 3) How behaviour in relation to antibiotics can change; and, 4) Antibiotic mainstreaming as an approach to facilitate changes in human behaviour as regards antibiotics. Influencing human behaviour in relation to antibiotics is a complex process which includes factors like knowledge, attitudes, social norms, socio-economic conditions, peer pressure, experiences, and bio-physical and socio-behavioural environment. Further, key concepts are often perceived in different ways by different individuals. While designing and implementing projects or programmes for behavioural change with respect to antibiotics for professionals or consumers it is helpful to consider theories or models of behaviour change, e.g. the 'stages of change model', including pre-contemplation, contemplation, preparation, action, and maintenance. People in different stages of change are susceptible to different behaviour modification strategies. Application of marketing principles to 'global good', so-called 'social marketing', to improve 'welfare of the individual and society' is gaining increased attention in public health. In conclusion, just providing correct knowledge is not sufficient although it is a pre-requisite for behaviour modification in the desired direction. We can never change the behaviour of any other human, but we can facilitate for others to change their own behaviour. One possibility is to implement 'antibiotic mainstreaming' as a potentially effective way for behaviour modification, i.e. to address consequences for maintaining effective antibiotics in all activities and decisions in society.

Electricity prices and generator behaviour in gross pool electricity markets

International Nuclear Information System (INIS)

O'Mahoney, Amy; Denny, Eleanor

2013-01-01

Electricity market liberalisation has become common practice internationally. The justification for this process has been to enhance competition in a market traditionally characterised by statutory monopolies in an attempt to reduce costs to end-users. This paper endeavours to see whether a pool market achieves this goal of increasing competition and reducing electricity prices. Here the electricity market is set up as a sealed bid second price auction. Theory predicts that such markets should result with firms bidding their marginal cost, thereby resulting in an efficient outcome and lower costs to consumers. The Irish electricity system with a gross pool market experiences among the highest electricity prices in Europe. Thus, we analyse the Irish pool system econometrically in order to test if the high electricity prices seen there are due to participants bidding outside of market rules or out of line with theory. Overall we do not find any evidence that the interaction between generator and the pool in the Irish electricity market is not efficient. Thus, the pool element of the market structure does not explain the high electricity prices experienced in Ireland. - Highlights: • We consider whether a gross pool achieves competitive behaviour. • We analyse the Irish pool system econometrically. • Results indicate the Irish pool system appears to work efficiently. • Generators appear to be bidding appropriately

Assurance of Learning for Principles of Marketing Students: A Longitudinal Study of a Course-Embedded Direct Assessment

Science.gov (United States)

LaFleur, Elizabeth K.; Babin, Laurie A.; Lopez, Tara Burnthorne

2009-01-01

This article describes the process one marketing faculty followed to demonstrate assurance of learning for marketing students and presents longitudinal results associated with a course-embedded direct assessment device in the Principles of Marketing course. The process follows closely the Association to Advance Collegiate Schools of Business…

Social marketing in healthcare.

Science.gov (United States)

Aras, Radha

2011-01-01

Social marketing is an important tool in the delivery of healthcare services. For any healthcare programme or project to be successful, community/consumer participation is required. The four principles of social marketing can guide policymakers and healthcare providers to successfully plan and implement health programmes. To review the existing literature in order to project the benefits of social marketing in healthcare. A search of periodical literature by the author involving social marketing and marketing concepts in health was carried out. Items were identified initially through health-oriented indexing services such as Medline, Health STAR and Cinahl, using the identifiers "social marketing" and "marketing in health". An extensive search was also carried out on educational database ERIC. A literature review of various studies on social marketing indicated that the selection of the right product (according to the community need) at the right place, with the right strategy for promotion and at the right price yields good results. However, along with technical sustainability (product, price, promotion and place), financial sustainability, institutional sustainability and market sustainability are conducive factors for the success of social marketing. The purpose of this literature review was to ascertain the likely effectiveness of social marketing principles and approaches and behaviour change communication towards health promotion. It is important for all healthcare workers to understand and respond to the public's desires and needs and routinely use consumer research to determine how best to help the public to solve problems and realise aspirations. Social marketing can optimise public health by facilitating relationship-building with consumers and making their lives healthier.

Modelling and measuring the irrational behaviour of agents in financial markets: Discovering the psychological soliton

International Nuclear Information System (INIS)

Dhesi, Gurjeet; Ausloos, Marcel

2016-01-01

Following a Geometrical Brownian Motion extension into an Irrational fractional Brownian Motion model, we re-examine agent behaviour reacting to time dependent news on the log-returns thereby modifying a financial market evolution. We specifically discuss the role of financial news or economic information positive or negative feedback of such irrational (or contrarian) agents upon the price evolution. We observe a kink-like effect reminiscent of soliton behaviour, suggesting how analysts' forecasts errors induce stock prices to adjust accordingly, thereby proposing a measure of the irrational force in a market.

Using Social Marketing Principles to Understand an Extension Audience’s Landscape Water Conservation Practices

Directory of Open Access Journals (Sweden)

Laura A. Warner

2015-02-01

Full Text Available A substantial amount of water is applied to Florida landscapes, and encouraging water conservation through irrigation practices has been identified as a priority programming area where there is great opportunity to positively affect the state’s water resources. Florida Extension addresses this priority area through educational programming. Social marketing has been identified as a promising approach to changing behaviors that influence environmental issues, such as water-saving irrigation technologies and practices. This approach recognizes that there are barriers that prevent individuals from engaging in positive behavior changes. This study evaluated an irrigation seminar using a retrospective pretest-posttest design that incorporated elements of a social marketing intercept survey. Thirty-four attendees participated and primarily represented green industry professional and government sectors. Study objectives were to evaluate the workshop and describe the audience using social marketing principles for future program planning based on audience research. The audience rated their descriptive norms, a strong predictor of behavioral change, lower than their injunctive norms, a less robust predictor. The majority planned to adopt at least one water-conservation best management practice as a result of the workshop. We make recommendations for applying social marketing principles to Extension programming.

Simulation of producers behaviour in the electricity market by evolutionary games

Energy Technology Data Exchange (ETDEWEB)

Menniti, Daniele; Pinnarelli, Anna; Sorrentino, Nicola [Department of Electronic, Computer and System Science, University of Calabria (Italy)

2008-03-15

Simulation of the electricity market participant's behaviour is important for producers and consumers to determine their bidding strategies and for regulating the market rules. In literature, for this aim a lot of papers suggest to use the well-known theory of non-cooperative games and the concept of Nash equilibrium. Unfortunately they cannot be applied in an easy way when a multi-players game has to be considered to simulate the operation of the electricity market. In this paper, the authors suggest to use the new theory of evolutionary games and the concept of near Nash equilibrium to simulate the electricity market in the presence of more than two producers. In particular, an opportune genetic algorithm has been developed; from the results reported in the paper, it is clear that this algorithm can be usefully utilised. (author)

Simulation of producers behaviour in the electricity market by evolutionary games

International Nuclear Information System (INIS)

Menniti, Daniele; Pinnarelli, Anna; Sorrentino, Nicola

2008-01-01

Simulation of the electricity market participant's behaviour is important for producers and consumers to determine their bidding strategies and for regulating the market rules. In literature, for this aim a lot of papers suggest to use the well-known theory of non-cooperative games and the concept of Nash equilibrium. Unfortunately they cannot be applied in an easy way when a multi-players game has to be considered to simulate the operation of the electricity market. In this paper, the authors suggest to use the new theory of evolutionary games and the concept of near Nash equilibrium to simulate the electricity market in the presence of more than two producers. In particular, an opportune genetic algorithm has been developed; from the results reported in the paper, it is clear that this algorithm can be usefully utilised. (author)

Factors influencing consumer behaviour in market vegetables in Yemen

Directory of Open Access Journals (Sweden)

Tarish H. Al-Gahaifi

2011-01-01

Full Text Available The purpose of the research is to understand factors influencing consumer behaviour when buying vegetables in Republic of Yemen. Data collection was done by structured questionnaire administered through schools, universities, government offices, and markets from 13 provinces in 5 governorates. Random convenience sampling technique was used. Total sample comprised of 463 completed questionnaires which were used for analysis. The respondents were classified into five categories on the base of their monthly income, age, education, gender, and type of settlement. Authors present the factors that can influence significantly this behaviour, e.g. price, quality, the location of seller, habit, personal relationship between consumer and seller, occasions, discount, sorting, word-mouth, time of purchase, the way of products display, and recommendation of friends and families. From the obtained results, it is obvious that there was high influence on the behaviour of Yemeni consumer when buying vegetables for factors price, occasions, discontent, and time of purchase, while factors habit, display, sorting, and the location of seller suggests medium influence, and the influence was low for word-mouth.

To what extent does weather influence individuals’ financial decision-making behaviour? Evidence from the spread-trading market

OpenAIRE

Wang, Shaosong

2016-01-01

This thesis, which is divided into 3 papers, investigates the relationship between weather and individuals’ trading behaviour in the spread-trading market. The spread-trading market offers the opportunity of examining individuals’ trading records, and thus enables the exploration of the impact of weather on individuals’ financial decision-making behaviours. The first paper investigates the effect of a range of weather variables on individual spread traders’ hourly trading volumes and their pr...

Social marketing in healthcare

Directory of Open Access Journals (Sweden)

Radha Aras

2011-08-01

Full Text Available BackgroundSocial marketing is an important tool in the delivery ofhealthcare services. For any healthcare programme orproject to be successful, community/consumer participationis required. The four principles of social marketing can guidepolicymakers and healthcare providers to successfully planand implement health programmes.AimTo review the existing literature in order to project thebenefits of social marketing in healthcare.MethodA search of periodical literature by the author involvingsocial marketing and marketing concepts in health wascarried out. Items were identified initially through healthorientedindexing services such as Medline, Health STARand Cinahl, using the identifiers “social marketing“ and“marketing in health”. An extensive search was also carriedout on educational database ERIC.ResultsA literature review of various studies on social marketingindicated that the selection of the right product (accordingto the community need at the right place, with the rightstrategy for promotion and at the right price yields goodresults. However, along with technical sustainability(product, price, promotion and place, financialsustainability, institutional sustainability and marketsustainability are conducive factors for the success of socialmarketing.ConclusionThe purpose of this literature review was to ascertain thelikely effectiveness of social marketing principles andapproaches and behaviour change communication towardshealth promotion.It is important for all healthcare workers to understand andrespond to the public’s desires and needs and routinely useconsumer research to determine how best to help thepublic to solve problems and realise aspirations. Socialmarketing can optimise public health by facilitatingrelationship-building with consumers and making their liveshealthier.

THE INFLUENCE OF SUSTAINABLE DEVELOPMENT PRINCIPLES ON SHAPING THE COMPANIES' MARKETING POLICY

Directory of Open Access Journals (Sweden)

Lavinia Dovleac

2015-05-01

Full Text Available Today, consumers do not just buy brands, but also buy company philosophies and policies. Worldwide studies have shown that customers tend to favour companies that are perceived to be socially and environmentally responsible. For that, companies need to face the challenge of evaluating their product and service portfolios, as well as the way these products and services are created, produced and marketed. The question is how to integrate marketing strategy and sustainable development principles for the company success. This paper aims to discover how hard young consumers are influenced in their buying decision by the companies’ preoccupations for sustainable development.

Specific Features of the Study of Consumer Behaviour in the Students Catering Market

Directory of Open Access Journals (Sweden)

Malinka Oksana Ya.

2014-01-01

Full Text Available The article studies consumers in the market of students catering on the basis of the method of cluster analysis, which is a many-sided statistical procedure, which envisages collection of data, which keep information about the sampling and ordering objects into relatively homogeneous groups, as a result seven main segments of food consumers are allocated. Using the method of factor analysis the article identifies main factors that influence consumer behaviour when selecting catering establishments. The article studies consumer behaviour in the students catering market in the city of Ivano-Frankivsk using the method of polling and semantic differential. The article identifies main shortcomings in the activity of the studies students catering establishment. The article offers measures for achieving the desired level of satisfaction of clients with the quality of service in the selected catering establishment.

Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention.

Science.gov (United States)

Kippen, Rebecca; James, Erica; Ward, Bernadette; Buykx, Penny; Shamsullah, Ardel; Watson, Wendy; Chapman, Kathy

2017-08-17

Community misconception of what causes cancer is an important consideration when devising communication strategies around cancer prevention, while those initiating social marketing campaigns must decide whether to target the general population or to tailor messages for different audiences. This paper investigates the relationships between demographic characteristics, identification of selected cancer risk factors, and associated protective behaviours, to inform audience segmentation for cancer prevention social marketing. Data for this cross-sectional study (n = 3301) are derived from Cancer Council New South Wales' 2013 Cancer Prevention Survey. Descriptive statistics and logistic regression models were used to investigate the relationship between respondent demographic characteristics and identification of each of seven cancer risk factors; demographic characteristics and practice of the seven 'protective' behaviours associated with the seven cancer risk factors; and identification of cancer risk factors and practising the associated protective behaviours, controlling for demographic characteristics. More than 90% of respondents across demographic groups identified sun exposure and smoking cigarettes as moderate or large cancer risk factors. Around 80% identified passive smoking as a moderate/large risk factor, and 40-60% identified being overweight or obese, drinking alcohol, not eating enough vegetables and not eating enough fruit. Women and older respondents were more likely to identify most cancer risk factors as moderate/large, and to practise associated protective behaviours. Education was correlated with identification of smoking as a moderate/large cancer risk factor, and with four of the seven protective behaviours. Location (metropolitan/regional) and country of birth (Australia/other) were weak predictors of identification and of protective behaviours. Identification of a cancer risk factor as moderate/large was a significant predictor for five out

How psychology affects decisions in corporate finance: Traditional vs. behavioural approach

Directory of Open Access Journals (Sweden)

Luca Piras

2012-11-01

Full Text Available The aim of this research is to draw a theoretical line to connect on a common conceptual base, behavioural fi-nance with what is internationally known as Modern Fi-nance. The debate often involves discussions about the prevalence of rationality over irrationality. This paper will address mainly two questions: as an economist, should I propend for traditional or for behavioural finance? And, perhaps more important, are they in opposition to each other? Linking the principles upon which the traditional theory of finance is based to behavioural finance appears also to be useful to better understand recent global turmoil in the world financial system. In finding such links, behavioural finance studies will help on driving research to define market models much closer to reality than they are today. Thus literature recognition will be carried out, starting from the most important contribution to fundamental analysis, value theory, going through modern portfolio theory and efficient market hypothesis to seminal contributions on behavioural finance, reaching recent findings of Neuronomics, in order to establish some common theoretical base in corporate finance studies.

Applying an international CAPM to herding behaviour model for integrated stock markets

Directory of Open Access Journals (Sweden)

Najmudin Najmudin

2017-12-01

Full Text Available Development of financial globalization in the form of stock market integration experiences a trend which is getting stronger. The analysis models in the field of finance and investments should be able to adjust to these developments. This adjustment includes the models used to detect the existence of herding behavior. All this time, the herding behavior model of individual stocks towards market consensus has been referring to CAPM theory. The basic assumption of CAPM is that financial assets at a domestic stock market are segmented from the financial assets’ movement at the global market. Therefore, this paper aims to provide an alternative view in the form of an international herding model that should be applied in the context of an integrated stock market. The model was created with reference to the international CAPM. This paper combined ICAPM method and international CSAD model to identify herding for eight stock markets, the sample period being from January 2003 to December 2016. The result found that for segmented stock markets, represented by China and the Philippines, herding happened for both overall the sample period and the market crisis period. In addition, for the integrated stock markets, represented by Indonesia, Japan, Malaysia, Singapore, Thailand, and the UK, herding behavior was only found during the market crisis period. Therefore, classification of market integrations should be considered in assessing the herding behaviour at stock markets.

[Social marketing: applying commercial strategies to the prevention of nosocomial infections].

Science.gov (United States)

Sax, Hugo; Longtin, Yves; Alvarez-Ceyssat, Raymonde; Bonfillon, Chantal; Cavallero, Sabrina; Dayer, Pierre; Ginet, Claude; Herrault, Pascale

2009-04-01

Although a large proportion of healthcare-associated infections are avoidable, healthcare workers do not always practice evidence-based preventive strategies. Marketing technologies might help to improve patient safety. This article presents the basic principles of marketing and its potential use to promote good infection control practices. The marketing mix (Product, Price, Place, and Promotion) should be taken into account to induce behaviour change. By placing the emphasis on the perceived "profits" for healthcare workers the approach might lose its moral aspect and gain in effectiveness. VigiGerme, a non-commercial registered trademark, applies social marketing techniques to infection control and prevention.

The influence of psychological and social factors on market behaviour of young consumers

Directory of Open Access Journals (Sweden)

Joanna Kicińska

2009-01-01

Full Text Available This article presents the results of research concerning the influence of psychological and social factors on market behaviour of young consumers in Poland and in the world. The research confirms that children and the youth constitute a separate market group and the age determines their market independence. Making decisions regarding purchase of goods young consumers tend to ask for help those whom they rely on, which is connected with their small market experience. The need to do market shopping is mainly influenced by the feeling of lack of young people and then parents’ suggestions and peers’ advice. Young consumers buy goods also on impulse. It regards mainly comestibles. Fashion is the most important for children and the youth in case of clothing articles and shoes. The factor of market novelty is not a determinant of a big importance in the choice of goods purchased by children and the youth.

Behavioural breaks in the heterogeneous agent model: The impact of herding, overconfidence, and market sentiment

Czech Academy of Sciences Publication Activity Database

Kukačka, Jiří; Baruník, Jozef

2013-01-01

Roč. 392, č. 23 (2013), s. 5920-5938 ISSN 0378-4371 R&D Projects: GA ČR GA402/09/0965 Institutional support: RVO:67985556 Keywords : Heterogeneous agent model * Behavioural finance * Herding * Overconfidence * Market sentiment * Stock market crash Subject RIV: AH - Economics Impact factor: 1.722, year: 2013 http://library.utia.cas.cz/separaty/2013/E/barunik-0395344.pdf

Modeling variation in global consumer’ participation behaviour intentions using an institutional market index

NARCIS (Netherlands)

Schumann, J.H.; Nijssen, E.J.; Lentz, P.

2014-01-01

Purpose Enhancing customer participation behaviour (CPB) is critical for service firms. However, in a global context, cultural and local market factors are relevant. This study details how and why global service firms can and should account for such factors. Prior research relied on cultural value

Investment behaviour in the Nordic power market; Investeringsadferd i det nordiske kraftmarkedet

Energy Technology Data Exchange (ETDEWEB)

Ingeberg, K; Johannessen, A

1995-11-15

This report is the result of a preliminary project which defines the frames for an application for a main project within the research programme EFFEKT. The composition, extent and time for new investments in the Nordic power market will have decisive influence on the profits of Norwegian water power resources in the future. At the same time the process around investments is very complex and is affected by economic, technological and political conditions. The report examines important prime movers for new investments and how the investment behaviour in the Nordic power market can be analysed in a main project. 25 refs., 1 figure

Does social marketing provide a framework for changing healthcare practice?

Science.gov (United States)

Morris, Zoë Slote; Clarkson, Peter John

2009-07-01

We argue that social marketing can be used as a generic framework for analysing barriers to the take-up of clinical guidelines, and planning interventions which seek to enable this change. We reviewed the literature on take-up of clinical guidelines, in particular barriers and enablers to change; social marketing principles and social marketing applied to healthcare. We then applied the social marketing framework to analyse the literature and to consider implications for future guideline policy to assess its feasibility and accessibility. There is sizeable extant literature on healthcare practitioners' non-compliance with clinical guidelines. This is an international problem common to a number of settings. The reasons for poor levels of take up appear to be well understood, but not addressed adequately in practice. Applying a social marketing framework brings new insights to the problem." We show that a social marketing framework provides a useful solution-focused framework for systematically understanding barriers to individual behaviour change and designing interventions accordingly. Whether the social marketing framework provides an effective means of bringing about behaviour change remains an empirical question which has still to be tested in practice. The analysis presented here provides strong motivation to begin such testing.

FROM EFFICIENT MARKET HYPOTHESIS TO BEHAVIOURAL FINANCE: CAN BEHAVIOURAL FINANCE BE THE NEW DOMINANT MODEL FOR INVESTING?

OpenAIRE

Anastasios KONSTANTINIDIS; Androniki KATARACHIA; George BOROVAS; Maria Eleni VOUTSA

2012-01-01

The present paper reviews two fundamental investing paradigms, which have had a substantial impact on the manner investors tend to develop their own strategies. specifically, the study elaborates on efficient market hypothesis (emh), which, despite remaining most prominent and popular until the 1990s, is considered rather controversial and often disputed, and the theory of behavioural finance, which has increasingly been implemented in financial institutions. based on an extensive survey of b...

Principles of marketing: Setting goals and marketing strategies

OpenAIRE

Marjanova Jovanov, Tamara

2015-01-01

Presented material to the students: 6.1. The mission of the organization and corporate goals 6.2. Marketing goals 6.3. Classification of marketing strategies 6.4. Generic marketing strategies regarding the wanted competitive advantage. 6.5. Competitive strategies in relation to the competitors and in relation to the environment. 6.6. Growth strategies or investment (intensive growth and integration / diversification) and maintenance strategies or divest (maintenance, harvest...

Basic Knowledge for Market Principle: Approaches to the Price Coordination Mechanism by Using Optimization Theory and Algorithm

Science.gov (United States)

Aiyoshi, Eitaro; Masuda, Kazuaki

On the basis of market fundamentalism, new types of social systems with the market mechanism such as electricity trading markets and carbon dioxide (CO2) emission trading markets have been developed. However, there are few textbooks in science and technology which present the explanation that Lagrange multipliers can be interpreted as market prices. This tutorial paper explains that (1) the steepest descent method for dual problems in optimization, and (2) Gauss-Seidel method for solving the stationary conditions of Lagrange problems with market principles, can formulate the mechanism of market pricing, which works even in the information-oriented modern society. The authors expect readers to acquire basic knowledge on optimization theory and algorithms related to economics and to utilize them for designing the mechanism of more complicated markets.

Risk Measurement of Equity Markets and Private Investor Behaviour

Directory of Open Access Journals (Sweden)

Stanislav Škapa

2013-11-01

Full Text Available Purpose of this article: The aim of this paper is to evaluate and determine risk profile of equities markets and conclude consequency for private investor portfolios. There is summarized broad issue of risk measuremen with a focuse on downside risk measurement principle and giving into context with expected utility theory and loss aversion theory. Methodology/methods: The suitable statistical methods (mainly robust statistical methods have been used for estimation of selected characteristics and ratios. There is used a computer intensive method (a bootstrap method for estimating risk characteristics for equity markets, indicators and ratios. Scientific aim: The main scientific aim is to use a complex of more sophisticated and theoretically advanced statistical techniques and apply them on on the finding of the expected utility theory and the loss aversion theory. Findings: A main finding should be reckon a using of results of loss aversion theory applied into empirical evidence of risk profile of equity markets which led to the finding that more reliable and more suitable evaluation of risk of equity markets is downside risk and Sortino ratio from the perpective of private investor. Conclusion: Using downside risk measurement is revealing as it lays bare the “true” risk of investing in stock markets mainly for risk averse private investors. A bootstrap method with down side risk metric can evaluate risk in more appropriate way, and it is also more suitable if statistical characteristics do not fulfil a normal distribution assumption (mostly because of fat tails or outliers. And lastly in general, investors in emerging market (e.g. Visegrad´s countries are rewarded with higher return, but if things go wrong, the damage can be severe and detrimental to performance.

Self-interest and pro-environmental behaviour

Science.gov (United States)

Evans, Laurel; Maio, Gregory R.; Corner, Adam; Hodgetts, Carl J.; Ahmed, Sameera; Hahn, Ulrike

2013-02-01

Inspired by the principles used to market physical products, campaigns to promote pro-environmental behaviour have increasingly emphasized self-interested (for example, economic) reasons for engaging with a self-transcendent cause (that is, protecting the environment). Yet, psychological evidence about values and behaviour suggests that giving self-interested reasons, rather than self-transcending reasons, to carry out a self-transcending action should be ineffective at increasing self-transcending behaviour more generally. In other words, such a campaign may fail to cause spillover, or an increase in other, different environmental behaviours. Here we show that recycling rates are dependent on the information participants receive about a separate environmental behaviour, car-sharing (carpooling in the USA). In two experiments, we found that recycling was significantly higher than control when participants received environmental information about car-sharing, but was no different from control when they received financial information or (in experiment 2) received both financial and environmental information. Our results suggest that, congruent with value theory, positive spillover from one environmental message to another behaviour (car-sharing to recycling) may occur primarily when self-transcending reasons alone are made salient.

A Study on Marketing Behaviour of Rural Youth Entrepreneurs among Seven Different Ventures

Directory of Open Access Journals (Sweden)

S. Janani

2016-11-01

Full Text Available The study was conducted among 210 rural youth entrepreneurs of seven different ventures in Krishnagiri district to assess their marketing behaviour. The entrepreneurial ventures selected for the study were Sericulture, Mushroom Production, Hi-tech nurseries (Polyhouse, Fruit and flower nursery, Fisheries, Poultry farming and Value addition (Tamarind processing and Millet based cookies.

Cigarette purchasing behaviour in Thailand and Malaysia: Comparative analysis of a semi-monopolistic and a free-market structure

OpenAIRE

Ross, H.; Driezen, P.; Sirirassamee, B.; Kin, F.

2009-01-01

A wide range of cigarette prices can undermine the impact of tobacco tax policy when smokers switch to cheaper cigarettes instead of quitting. In order to better understand this behaviour, we study socio-economic determinants of price/brand choices in two different markets: a semi-monopolistic market in Thailand and a competitive market in Malaysia. The hypothesis that the factors affecting the price/brand choice are different in these two markets is analysed by employing a 2005 survey among ...

Two Years into the Journey: AACSB Assessment of Learning in a "Principles of Marketing" Course

Science.gov (United States)

Clinton, Steven R.; Marco, Gayle; Chu, Yun

2009-01-01

Using a "Principles of Marketing" course, the authors demonstrate how compliance with AACSB standards and assessment of learning has been undertaken at Robert Morris University over a two-year period. Learning goals and objectives are tied to a specific assessment instrument to provide an illustration of how broad conceptual ideas are…

Supporting renewable energy on liberalised markets: green electricity between additionally and consumer sovereignty

International Nuclear Information System (INIS)

Menges, R.

2003-01-01

The German feed-in regulation has been perhaps the most effective promotional policy for green electricity. However, with the growing momentum of the liberalisation process the current regulation is challenged by structural problems about how to address the demand side. Price regulation leaves little room for private green electricity market activities. Moreover, the success of the feed-in regulation depends on a strict differentiation of the political segment and the emerging green electricity markets. The question, therefore, is about the role green electricity markets can (or should) perform in general. In order to evaluate green electricity markets the additionality criteria is frequently used, implying that markets are only desirable if they lead to additional environmental effects. The additionality criteria has two implications: First, transformed into individual behaviour, additionality implies that consumers are assumed to act as pure altruists. However, there is evidence from empirical studies that green electricity consumers behave more as impure altruists: they are not so much interested in the objective environmental impact of their behaviour but more objected to receive a private satisfaction from buying an environmental friendly product. Whereas theoretical models in the case of pure altruism suggest that private activities crowd out totally when policy becomes active in supporting the public good, this crowding out disappears in the case of impure altruism. Second, using end-state criteria such as the additionality principle as precondition, and neglecting process criteria such as consumer sovereignty, means to prevent establishing competitive market process right at the outset in principle. (author)

Supporting renewable energy on liberalised markets: green electricity between additionality and consumer sovereignty

International Nuclear Information System (INIS)

Menges, Roland

2003-01-01

The German feed-in regulation has been perhaps the most effective promotional policy for green electricity. However, with the growing momentum of the liberalisation process the current regulation is challenged by structural problems about how to address the demand side. Price regulation lefts only little room for private green electricity market activities. Moreover, the success of the feed-in regulation depends on a strict differentiation of the political segment and the emerging green electricity markets. The question, therefore, is about the role green electricity markets can (or should) perform in general. In order to evaluate green electricity markets the additionality criteria is frequently used, implying that markets are only desirable if they lead to additional environmental effects. The additionality criteria has two implications: First, transformed into individual behaviour, additionality implies that consumers are assumed to act as pure altruists. However, there is evidence from empirical studies that green electricity consumers behave more as impure altruists: they are not so much interested in the objective environmental impact of their behaviour but more objected to receive a private satisfaction from buying an environmental friendly product. Whereas theoretical models in the case of pure altruism suggest that private activities crowd out totally when policy becomes active in supporting the public good, this crowding out disappears in the case of impure altruism. Second, using end-state criteria such as the additionality principle as pre-condition, and neglecting process criteria such as consumer sovereignty, means to prevent establishing competitive market process right at the outset in principle

ETHICAL EVALUATION OF MARKETING ACTIONS ACCORDING TO THE CONSUMERS

Directory of Open Access Journals (Sweden)

Joanna Łodziana-Grabowska

2013-12-01

Full Text Available Ethics is one of significant and at the same time indispensable aspects of operations by contemporary organisations. It should constitute the benchmark for the direction of actions both inside the organisation and within its external relations. The evaluation of marketing actions, addressed first of all to consumers, should facilitate the resolution of decision-related problems as well as prevent their arising. The research was aimed at recognising the respondents’ opinion on the contemporary marketing practice towards the customer. Based on the applied dependency method and primary data the respondents’ opinion on the contemporary practice of marketing towards the customer is presented in the article. The research results confirm the thesis that the ethical behaviour is beneficial for companies since the consumers choose products offered by the companies being in compliance with the principles of ethics and values recognized by the purchaser. One should remember that the ethical behaviour does not simply consist in avoidance of evil acts. The marketing specialist following the ethical code of conduct recognises that the position held by him/ her in the society also signifies certain commitments.

The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution.

Science.gov (United States)

Eagle, Lynne; Hamann, Mark; Low, David R

2016-06-15

Environmental plastic pollution constitutes a significant hazard to marine turtles, human health and well-being. We describe a transdisciplinary approach to draw together findings from diverse disciplines in order to highlight key environmental pollution problems and their consequences, together with social marketing-based strategies to address the problems. The example of plastic pollution and impacts to marine turtles illustrates the severity of the problem. Wildlife tourism and sustainable tourism activity have not focussed on specific behaviours to change and have had minimal impact on subsequent human behaviour regarding environmental issues, indicating the need for new strategies. Social marketing principles offer promise, but there is a need to investigate the utility of various theoretical foundations to aid the design and implementation of interventions. We offer insight towards using sophisticated multi-method research to develop insights into behaviours and segmentation-based strategies, that can aid the identification of barriers to, and enablers of, sustained behaviour change. Copyright © 2016. Published by Elsevier Ltd.

Web-Assisted Courses for Business Education: An Examination of Two Sections of Principles of Marketing

Science.gov (United States)

Priluck, Randi

2004-01-01

This research investigates student responses to two technologically different teaching methods for two sections of a Principles of Marketing course. A traditional method of teaching using lectures, in-class discussions, assignments, and exams is compared to a "Web-assisted" method in which 7 of the 14 class sessions met asynchronously online.…

What's good for the goose is good for the gander. Guiding principles for the use of financial incentives in health behaviour change.

Science.gov (United States)

Lynagh, Marita C; Sanson-Fisher, Rob W; Bonevski, Billie

2013-03-01

The use of financial incentives or pay-for-performance programs for health care providers has triggered emerging interest in the use of financial incentives for encouraging health behaviour change. This paper aims to identify key conditions under which the use of financial incentives for improvements in public health outcomes is most likely to be effective and appropriate. We review recent systematic reviews on their effectiveness in changing health behaviour and identify existing moral concerns concerning personal financial incentives. Current evidence indicates that incentives can be effective in driving health behaviour change under certain provisos, while a number of misgivings continue to be deliberated on. We outline a number of key principles for consideration in decisions about the potential use of incentives in leading to public health improvements. These key principles can assist policy makers in making decisions on the use of financial incentives directed at achieving improvements in public health.

THE IMPACT OF THE 21ST CENTURY FOOD MARKETING ON CHILDREN'S BEHAVIOUR

Directory of Open Access Journals (Sweden)

Olar Ana - Elena

2011-07-01

Full Text Available This paper aims to raise a question mark regarding children's food habits in the last decades in Romania, and how globalization, marketing and advertising influenced and changed our old romanian food prefferences. We will highlight that children spent a lot of time watching TV, choosing a cartoon character, or an advertising star on the same age as him/her as a model, and then copying their behaviour, and acting like them. So, they have the idea that they will gain their parents love and their colleagues appreciation. The rise of obesity is one of today's biggest societal challenges. Thus, to halt obesity has become a goal in several political sustainability strategies. The focus is on children since their health behaviour is expected to have a strong impact on consumers in adulthood. To fight childhood obesity, the challenge is to develop the right policy toolbox. One complicating aspect amongst others is the numerousness of actors involved. To find a policy mix and assess its consequences for all actors, it is essential to understand the underlying mechanisms the impact of external and internal factors on children's health behaviour. Tools such as regulation, information and education appear to be insufficient to curb this unsustainable consumption behaviour.

Gaining trust in emerging markets. Principles of FiBL projects and its cooperation in South East Europe

OpenAIRE

Schneider, Monika

2006-01-01

FiBL principles, working approach - Respond to local partners requests - Market oriented approach - Promote sustainability of local partners, set up of institutional framework for organic sector development, to develop service provider - Knowledge transfer to local institutions - Long term cooperation

Competition, regulation, and pricing behaviour in the Spanish retail gasoline market

International Nuclear Information System (INIS)

Contin-Pilart, Ignacio; Correlje, Aad F.; Blanca Palacios, M.

2009-01-01

The restructuring of the Spanish oil industry produced a highly concentrated oligopoly in the retail gasoline market. In June 1990, the Spanish government introduced a system of ceiling price regulation in order to ensure that 'liberalization' was accompanied by adequate consumer protection. By 1998, prices were left to the 'free' market. This paper examines the pricing behaviour of the retail gasoline market using multivariate error correction models over the period January 1993 (abolishment of the state monopoly)-December 2004. The results suggest that gasoline retail prices respond symmetrically to increases as well as to decreases in the spot price of gasoline both over the period of price regulation (January 1993-September 1998) and over the period of free market (October 1998-December 2004). However, once the ceiling price regulation was abolished, cooperation emerged between the government and the major operators, Repsol-YPF and Cepsa-Elf, to control the inflation rate. This resulted in a slower rate of adjustment of gasoline retail prices when gasoline spot prices went up, as compared with the European pattern. Finally, the Spanish retail margin was by the end of our timing period of analysis, as in the starting years after the abolishment of the state monopoly, above the European average. This pattern confirms our political economic hypothesis, which suggests that the Spanish government and the oil companies were working together in reducing the inflation, in periods of rising oil and gasoline prices. It is also inferred that explaining the pricing pattern in energy markets may require different hypothesis than the classical perspective, involving just firms taking advantage of market power

Competition, regulation, and pricing behaviour in the Spanish retail gasoline market

Energy Technology Data Exchange (ETDEWEB)

Contin-Pilart, Ignacio [Departamento de Gestion de Empresas, Universidad Publica de Navarra, Campus de Arrosadia, 31006 Pamplona (Spain); Correlje, Aad F. [Section Economics of Infrastructures, Faculty of Technology, Policy and Management, Delft University of Technology, P.O. Box 5015, 2600 GA Delft (Netherlands); Clingendael International Energy Programme (Netherlands); Blanca Palacios, M. [Departamento de Estadistica e Investigacion Operativa, Universidad Publica de Navarra, Campus de Arrosadia, 31006 Pamplona (Spain)

2009-01-15

The restructuring of the Spanish oil industry produced a highly concentrated oligopoly in the retail gasoline market. In June 1990, the Spanish government introduced a system of ceiling price regulation in order to ensure that 'liberalization' was accompanied by adequate consumer protection. By 1998, prices were left to the 'free' market. This paper examines the pricing behaviour of the retail gasoline market using multivariate error correction models over the period January 1993 (abolishment of the state monopoly)-December 2004. The results suggest that gasoline retail prices respond symmetrically to increases as well as to decreases in the spot price of gasoline both over the period of price regulation (January 1993-September 1998) and over the period of free market (October 1998-December 2004). However, once the ceiling price regulation was abolished, cooperation emerged between the government and the major operators, Repsol-YPF and Cepsa-Elf, to control the inflation rate. This resulted in a slower rate of adjustment of gasoline retail prices when gasoline spot prices went up, as compared with the European pattern. Finally, the Spanish retail margin was by the end of our timing period of analysis, as in the starting years after the abolishment of the state monopoly, above the European average. This pattern confirms our political economic hypothesis, which suggests that the Spanish government and the oil companies were working together in reducing the inflation, in periods of rising oil and gasoline prices. It is also inferred that explaining the pricing pattern in energy markets may require different hypothesis than the classical perspective, involving just firms taking advantage of market power. (author)

Attitudes, opinions and behaviour of Brasov managers as regards the application of ecological marketing in their business

Directory of Open Access Journals (Sweden)

Funaru, M.

2013-12-01

Full Text Available This paper presents results of a quantitative research study which focuses on the attitudes, opinions and behaviour of Brasov managers as regards the application of ecological marketing in their business. The research method used is based on a sample survey. The research objective is to determine the extent to which Brasov managers know and apply green marketing in their business. The findings suggest that local companies’ managers generally have knowledge of ecological marketing. Managers are interested in applying green marketing and believe that it is important for a company from a strategic perspective, due to the long-term benefits it brings.

16 CFR 260.6 - General principles.

Science.gov (United States)

2010-01-01

... ENVIRONMENTAL MARKETING CLAIMS § 260.6 General principles. The following general principles apply to all environmental marketing claims, including, but not limited to, those described in § 260.7. In addition, § 260.7... 16 Commercial Practices 1 2010-01-01 2010-01-01 false General principles. 260.6 Section 260.6...

How to engage end-users in smart energy behaviour?

Directory of Open Access Journals (Sweden)

Valkering Pieter

2014-01-01

Full Text Available End users will play a crucial role in up-coming smart grids that aim to link end-users and energy providers in a better balanced and more efficient electricity system. Within this context, this paper aims to deliver a coherent view on current good practice in end-user engagement in smart grid projects. It draws from a recent review of theoretical insights from sustainable consumption behaviour, social marketing and innovation systems and empirical insights from recent smart grid projects to create an inventory of common motivators, enablers and barriers of behavioural change, and the end-user engagement principles that can be derived from that. We conclude with identifying current research challenges as input for a research agenda on end-user engagement in smart grids.

Bridging Marketing Theory and Practice for Consumer Behaviour Master's Students: A Case Study from Sweden

Science.gov (United States)

Sundstrom, Malin; Hagberg, Johan

2010-01-01

This paper describes the planning, implementation and outcome of a graduate-level consumer behaviour course taught in autumn 2008 at the University of Boras in Sweden. The course was jointly developed by marketing academics and business representatives in order to combine research-oriented studies with practical experience in a retail context. The…

Basic Principles of Electrical Network Reliability Optimization in Liberalised Electricity Market

Science.gov (United States)

Oleinikova, I.; Krishans, Z.; Mutule, A.

2008-01-01

The authors propose to select long-term solutions to the reliability problems of electrical networks in the stage of development planning. The guide lines or basic principles of such optimization are: 1) its dynamical nature; 2) development sustainability; 3) integrated solution of the problems of network development and electricity supply reliability; 4) consideration of information uncertainty; 5) concurrent consideration of the network and generation development problems; 6) application of specialized information technologies; 7) definition of requirements for independent electricity producers. In the article, the major aspects of liberalized electricity market, its functions and tasks are reviewed, with emphasis placed on the optimization of electrical network development as a significant component of sustainable management of power systems.

Behavioural Economics, Consumer Behaviour, and Consumer Policy

DEFF Research Database (Denmark)

Reisch, Lucia A.; Zhao, Min

2017-01-01

. In particular, we discuss the impacts of key principles such as status quo bias, the endowment effect, mental accounting and the sunkcost effect, other heuristics and biases related to availability, salience, the anchoring effect and simplicity rules, as well as the effects of other supposedly irrelevant...... factors such as music, temperature and physical markers on consumers’ decisions. These principles not only add significantly to research on consumer behaviour – they also offer readily available practical implications for consumer policy to nudge behaviour in beneficial directions in consumption domains...... including financial decision making, product choice, healthy eating and sustainable consumption....

Behavioural Finance: Theory and Survey

Directory of Open Access Journals (Sweden)

Daiva Jurevičienė

2013-04-01

Full Text Available The paper analyses the importance of behavioural finance theories in household decision-making process. Behavioural finance theories investigate emotional characteristics to explain subjective factors and irrational anomalies in financial markets. In this regard, behavioural theories and behavioural anomalies in the decision-making process are examined; the application opportunities in the financial market are described. The aim of investigation is to determine the basic features and slopes of behavioural finance in concordance with financial decisions of a household. The survey method was applied to ascertain financial behaviour of literate households.

THE IMPACT OF THE 21ST CENTURY FOOD MARKETING ON CHILDREN'S BEHAVIOUR

OpenAIRE

Olar Ana - Elena; Tarcza Teodora Mihaela

2011-01-01

This paper aims to raise a question mark regarding children's food habits in the last decades in Romania, and how globalization, marketing and advertising influenced and changed our old romanian food prefferences. We will highlight that children spent a lot of time watching TV, choosing a cartoon character, or an advertising star on the same age as him/her as a model, and then copying their behaviour, and acting like them. So, they have the idea that they will gain their parents' love and the...

The Nome law compromise: the limits of a market system with weak economic principles

International Nuclear Information System (INIS)

Finon, D.

2010-01-01

The NOME law aims for two principle objectives in terms of competition: one objective is to increase the share of the market for the rivals of the historic suppliers, and the other is to develop retail competition that will lead to competitive prices, consistent with the current cost of nuclear kWh. This is brought about through a regulation of prices and of the quantity of wholesale trades by allocating drawing rights on nuclear power to alternatives, and through control mechanisms that dissuade the buyers of these rights om arbitrating the European wholesale market. We show then that it is necessary to leave the canonic running of the electricity retail market to succeed in decoupling retail prices om wholesale prices. We identify the importance of the historic suppliers' role as a linchpin that in practice defines retail prices, as well as handling market distribution between themselves and the alternatives. We note the special nature of retail prices as coming not from market balance, but rather as being a rice defined under political injunction, which is therefore implicitly regulated. With weak economic foundations, the system can be pushed of course by the effect of competition alone, in particular when we reach the allocation limit of a quarter of nuclear energy production. It has an equally weak legal basis with respect to European case law. That raises doubt about its sustainability. (author)

Survey data on consumer behaviour in olive oil markets : The role of product knowledge and brand credence

NARCIS (Netherlands)

Salazar Ordonez, Melania; Rodriguez Entrena, Macario; Cabrera, Elena R.; Henseler, Jörg

This paper presents data conducted to analyse consumer behaviour in agri-food markets, where product differentiation failures occur, with the aim of disentangling the roles played by both consumer information and inferences made from informational stimuli. We thus examined consumer knowledge

Identifying internet marketing principles relevant to generic marketers / Ayesha Lian Bevan-Dye

OpenAIRE

Bevan-Dye, Ayesha Lian

2005-01-01

To deliver the type of marketing graduate that meets industry demand necessitates that marketing curricula content be continuously updated to keep pace with the dynamic marketing environment. One of the major trends influencing the twenty-first century marketing environment is the advent of the Internet and substantial growth in Internet usage and Internet-based commerce. Not only is the Internet driving major marketing environmental change, it is also emerging as a new marketing tool of sign...

The nature, development and contribution of social marketing to public health practice since 2004 in England.

Science.gov (United States)

French, Jeff

2009-11-01

Social marketing is a highly systematic approach to health improvement that sets out unambiguous success criteria focused on behaviour change. This paper reviews the key concepts and principles of social marketing and its recent rapid development across government in England in the public health field. This paper outlines the role of the National Social Marketing Centre and concludes with a discussion of the probable future impact of social marketing on public health practice. The paper argues that there is a close ideological match between social marketing and liberal democratic imperatives. Social marketing's focus on outcome, return on investment and its emphasis on developing interventions that can respond to diverse needs, means it is probable that social marketing will increasingly be required by governments as a standard part of public health programmes.

Research on Consumer Behaviour in Bucharest Poultry Meat Market

Directory of Open Access Journals (Sweden)

Ion Pirvutoiu

2013-05-01

Full Text Available The paper goal was to study consumer behaviour for poultry meat. In this purpose 100 individuals participated to a questionnaire based survey  in a supermarket of  Bucharest. Specific methods of marketing research in such a case assured the statistical processing of the respondents’ answers. The results pointed out an increased consumption of poultry meat,  a preference for fresh chicken meat which is daily bought  or 2-3 times a week in a varied amount ranging between 1-1.5 kg depending on consumer’s income for covering the family need. The main factors influencing consumer buying decision are the sensorial meat characteristics, meat quality, origin, price, prepaking grade. As a conclusion producers have to pay more attention to these aspects in their future strategy for producing and commercialising poultry meat.

A numerical investigation on piezoresistive behaviour of carbon nanotube/polymer composites: mechanism and optimizing principle

International Nuclear Information System (INIS)

Wang Zhifeng; Ye Xiongying

2013-01-01

Carbon nanotubes (CNTs) filled polymeric composites can be used as a kind of flexible piezoresistive material in potentially many fields. Due to the diversity of CNTs and polymers, the mechanism and features of their piezoresistive behaviour is still not fully understood. This paper reports our investigations into the mechanism and optimization of piezoresistive CNT/polymer composites. Numerical simulation results showed that the junction resistances between CNTs are a major component of the network conductance of the composite as well as the piezoresistive behaviour. Average junction gap variation (AJGV) was introduced as a quantitative description of the conductance variation of a CNT network caused by strain and the conductance variation of the CNT network was found to be dominated by AJGV. Numerical simulation and analytical results indicated that the key parameters affecting AJGV include the orientation and diameter of CNTs, Poisson’s ratio of the polymer, and the concentration of CNTs in the polymer matrix. An optimizing principle was then given for piezoresistive CNT/polymer composites. (paper)

The missions of the regulator confronted with the collusive behaviour of the actors in a deregulated electricity market (the case of France)

International Nuclear Information System (INIS)

Percebois, J.

2004-01-01

Regulatory Commissions play a major role in a competitive electricity market. Some missions are positive: public service objectives, third party access pricing on the transmission and distribution networks, anticipation of necessary production capacities. Other missions are rather defensive: avoiding collusive behaviour on the electricity spot markets, reducing market power position and avoiding 'shadow congestions' on the inter-states networks. (author)

A critique of social marketing in the non-profit development sector

Directory of Open Access Journals (Sweden)

L.M. Fourie

2009-07-01

Full Text Available In its struggle to find funding, non-profit organisations world-wide are increasingly using social marketing strategies. This approach potentially influences non governmental organisations (NGOs and community based organisations (CBOs in their communication with their “clients”, i.e. those persons and com-munities in need of development. Marketing strategies con-sequently become instruments in achieving social development, with as main premise that behaviour could be changed by means of persuasive, top-down communication. Social marketing, with its roots in marketing, has a strong focus on persuasion and favours top-down communication rather than dialogical communication strategies suggested by the par-ticipatory development communication approach. It is also questionable whether social marketing can be equated with the principles of a Biblically informed approach to communication. With these questions in mind, this article discusses Biblical views on communication and the participatory development communication approach. A critique of the social marketing approach is then offered. It is argued here that there is no clear-cut answer as to whether social marketing could be described as participatory. What is clear is that there are many different views on social marketing, as is the case with participatory approaches. It would thus seem more correct to place social marketing on a participation continuum, rather than to define it as being participatory and thus per definition ethical or not. Finally, a number of suggestions are made which could bring it more in line with the participatory communication approach as well as Biblical principles on com-munication.

Designing carbon markets, Part II: Carbon markets in space

International Nuclear Information System (INIS)

Fankhauser, Samuel; Hepburn, Cameron

2010-01-01

This paper analyses the design of carbon markets in space (i.e., geographically). It is part of a twin set of papers that, starting from first principles, ask what an optimal global carbon market would look like by around 2030. Our focus is on firm-level cap-and-trade systems, although much of what we say would also apply to government-level trading and carbon offset schemes. We examine the 'first principles' of spatial design to maximise flexibility and to minimise costs, including key design issues in linking national and regional carbon markets together to create a global carbon market.

Conceptualising engagement with digital behaviour change interventions: a systematic review using principles from critical interpretive synthesis.

Science.gov (United States)

Perski, Olga; Blandford, Ann; West, Robert; Michie, Susan

2017-06-01

"Engagement" with digital behaviour change interventions (DBCIs) is considered important for their effectiveness. Evaluating engagement is therefore a priority; however, a shared understanding of how to usefully conceptualise engagement is lacking. This review aimed to synthesise literature on engagement to identify key conceptualisations and to develop an integrative conceptual framework involving potential direct and indirect influences on engagement and relationships between engagement and intervention effectiveness. Four electronic databases (Ovid MEDLINE, PsycINFO, ISI Web of Knowledge, ScienceDirect) were searched in November 2015. We identified 117 articles that met the inclusion criteria: studies employing experimental or non-experimental designs with adult participants explicitly or implicitly referring to engagement with DBCIs, digital games or technology. Data were synthesised using principles from critical interpretive synthesis. Engagement with DBCIs is conceptualised in terms of both experiential and behavioural aspects. A conceptual framework is proposed in which engagement with a DBCI is influenced by the DBCI itself (content and delivery), the context (the setting in which the DBCI is used and the population using it) and the behaviour that the DBCI is targeting. The context and "mechanisms of action" may moderate the influence of the DBCI on engagement. Engagement, in turn, moderates the influence of the DBCI on those mechanisms of action. In the research literature, engagement with DBCIs has been conceptualised in terms of both experience and behaviour and sits within a complex system involving the DBCI, the context of use, the mechanisms of action of the DBCI and the target behaviour.

Power-law behaviour evaluation from foreign exchange market data using a wavelet transform method

Science.gov (United States)

Wei, H. L.; Billings, S. A.

2009-09-01

Numerous studies in the literature have shown that the dynamics of many time series including observations in foreign exchange markets exhibit scaling behaviours. A simple new statistical approach, derived from the concept of the continuous wavelet transform correlation function (WTCF), is proposed for the evaluation of power-law properties from observed data. The new method reveals that foreign exchange rates obey power-laws and thus belong to the class of self-similarity processes.

Power-law behaviour evaluation from foreign exchange market data using a wavelet transform method

Energy Technology Data Exchange (ETDEWEB)

Wei, H.L., E-mail: w.hualiang@sheffield.ac.u [Department of Automatic Control and Systems Engineering, the University of Sheffield, Mappin Street, Sheffield, S1 3JD (United Kingdom); Billings, S.A., E-mail: s.billings@sheffield.ac.u [Department of Automatic Control and Systems Engineering, the University of Sheffield, Mappin Street, Sheffield, S1 3JD (United Kingdom)

2009-09-07

Numerous studies in the literature have shown that the dynamics of many time series including observations in foreign exchange markets exhibit scaling behaviours. A simple new statistical approach, derived from the concept of the continuous wavelet transform correlation function (WTCF), is proposed for the evaluation of power-law properties from observed data. The new method reveals that foreign exchange rates obey power-laws and thus belong to the class of self-similarity processes.

Power-law behaviour evaluation from foreign exchange market data using a wavelet transform method

International Nuclear Information System (INIS)

Wei, H.L.; Billings, S.A.

2009-01-01

Numerous studies in the literature have shown that the dynamics of many time series including observations in foreign exchange markets exhibit scaling behaviours. A simple new statistical approach, derived from the concept of the continuous wavelet transform correlation function (WTCF), is proposed for the evaluation of power-law properties from observed data. The new method reveals that foreign exchange rates obey power-laws and thus belong to the class of self-similarity processes.

Use of Persuasive Technology to Change End-Users- IT Security Aware Behaviour: A Pilot Study

OpenAIRE

Ai Cheo Yeo; Md. Mahbubur Rahim; Yin Ying Ren

2008-01-01

Persuasive technology has been applied in marketing, health, environmental conservation, safety and other domains and is found to be quite effective in changing people-s attitude and behaviours. This research extends the application domains of persuasive technology to information security awareness and uses a theory-driven approach to evaluate the effectiveness of a web-based program developed based on the principles of persuasive technology to improve the information sec...

12 CFR 270.3 - Governing principles.

Science.gov (United States)

2010-01-01

... 12 Banks and Banking 3 2010-01-01 2010-01-01 false Governing principles. 270.3 Section 270.3 Banks and Banking FEDERAL RESERVE SYSTEM (CONTINUED) FEDERAL OPEN MARKET COMMITTEE OPEN MARKET OPERATIONS OF... Governing principles. As required by section 12A of the Federal Reserve Act, the time, character, and volume...

Does Industry-Driven Alcohol Marketing Influence Adolescent Drinking Behaviour? A Systematic Review

Science.gov (United States)

Scott, Stephanie; Muirhead, Colin; Shucksmith, Janet; Tyrrell, Rachel; Kaner, Eileen

2017-01-01

Aim To systematically review evidence on the influence of specific marketing components (Price, Promotion, Product attributes and Place of sale/availability) on key drinking outcomes (initiation, continuation, frequency and intensity) in young people aged 9–17. Methods MEDLINE, EMBASE, SCOPUS, PsychINFO, CINAHL and ProQuest were searched from inception to July 2015, supplemented with searches of Google Scholar, hand searches of key journals and backward and forward citation searches of reference lists of identified papers. Results Forty-eight papers covering 35 unique studies met inclusion criteria. Authors tended to report that greater exposure to alcohol marketing impacted on drinking initiation, continuation, frequency and intensity during adolescence. Nevertheless, 23 (66%) studies reported null results or negative associations, often in combination with positive associations, resulting in mixed findings within and across studies. Heterogeneity in study design, content and outcomes prevented estimation of effect sizes or exploration of variation between countries or age subgroups. The strength of the evidence base differed according to type of marketing exposure and drinking outcome studied, with support for an association between alcohol promotion (mainly advertising) and drinking outcomes in adolescence, whilst only two studies examined the relationship between alcohol price and the drinking behaviour of those under the age of 18. Conclusion Despite the volume of work, evidence is inconclusive in all four areas of marketing but strongest for promotional activity. Future research with standardized measures is needed to build on this work and better inform interventions and policy responses. PMID:27864186

Do markets encourage risk-seeking behaviour?

NARCIS (Netherlands)

Mengel, F.; Peeters, R.J.A.P.

2015-01-01

Excessive risk taking in markets can have devastating consequences as recent financial crises have high-lighted. In this paper we ask whether markets as an institution encourage such excessive risk taking. To establish causality, we isolate the effects of market interaction in a laboratory

Applying core principles to the design and evaluation of the 'Take Charge. Take the Test' campaign: what worked and lessons learned.

Science.gov (United States)

Fraze, J L; Uhrig, J D; Davis, K C; Taylor, M K; Lee, N R; Spoeth, S; Robinson, A; Smith, K; Johnston, J; McElroy, L

2009-09-01

To describe the application of seven core principles to the design and evaluation of a human immunodeficiency virus (HIV) testing social marketing campaign as a case study example. The Centers for Disease Control and Prevention (CDC) used a structured social marketing approach, informed by the Ecological Model, the Theory of Planned Behaviour and the Health Belief Model, to develop and evaluate a two-city campaign with print, radio and outdoor advertising; HIV telephone hotlines; an HIV website; community partnerships; and events to promote information seeking and HIV testing. The CDC applied seven core principles to design and evaluate the campaign, including formative research, the use of behavioural theories, audience segmentation, message design and pretesting, channel selection, process evaluation and outcome evaluation. Over 200 partners in both cities contributed significantly to campaign efforts. Key informant interviews indicated that, due to increased coordination, city infrastructures for HIV testing improved. More than 9600 individuals attended campaign events in both cities, with 1492 rapid HIV tests administered and 14 newly-identified HIV individuals. Overall, event attendees responded positively to campaign materials and events, and free HIV testing opportunities. The campaign significantly increased information-seeking behaviours in the form of hotline calls and web searches. Audience reaction and receptivity to the final campaign materials was very high. Exposure to campaign messages was associated with increases in key knowledge items, intentions to get tested, and peer-to-peer communication. The seven core principles, including formative research, behavioural theories and extensive partnerships, acted synergistically to help a campaign reach its target audience with compelling, relevant messages and motivate them to seek information and get an HIV test. Rapid testing removes many barriers by providing a testing process that can be accessed and

Using social practice theory to frame the contribution of social marketing in the multidisciplinary future of ‘behaviour change’

OpenAIRE

Spotswood, F.

2014-01-01

Background\\ud The 2011 House of Lords Behaviour Change report concluded that ‘behaviour change’ must become multi-disciplinary, criticising the government’s myopic commitment to ‘nudge’. It emphasised that any single-approach strategy will fail to tackle the scale of problems like incommunicable disease. Given this and other calls for multi-disciplinarity , , the lack of commentary around the place of social marketing (sm) within a multi-disciplinary framework is of concern. Rather, publicati...

Marketing and Effectuation: A Study of Marketing Practices Among Swedish Microbreweries

OpenAIRE

Aery, Sahil; And, Johanna

2017-01-01

The present study aims to analyse the marketing strategies of Swedish microbreweries and relate them to the entrepreneurial principles of effectuation and causation. The authors investigated eight microbreweries in Mälardalsregionen of Sweden, conducting interviews with members of the founding team or the management team at the microbreweries. The results of the study show that most breweries used effectual principles to describe their marketing efforts. Two effectual principles in particula...

Marketing Reference Services.

Science.gov (United States)

Norman, O. Gene

1995-01-01

Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and…

THE REAL ESTATE MARKET IN ROMANIA IN THE MARKET APPROACH

Directory of Open Access Journals (Sweden)

Cristina Mihaela Onica

2015-05-01

Full Text Available A real estate market is a group of companies or people that are in contact, aimed at conducting real estate transactions. The market participants may be represented by buyers, sellers, tenants, owners, debtors and creditors, entrepreneurs, managers, investors and intermediaries. The concepts of anticipation and change, with the principles of supply and demand, substitution, balance and external conditions are extremely important in the market approach. An appraiser takes into account all these principles and simulateneously tries to consider all relevant conditions for the problem appraisal, so that they could reflect reality and the local market conditions.

Biomedical engineering principles

CERN Document Server

Ritter, Arthur B; Valdevit, Antonio; Ascione, Alfred N

2011-01-01

Introduction: Modeling of Physiological ProcessesCell Physiology and TransportPrinciples and Biomedical Applications of HemodynamicsA Systems Approach to PhysiologyThe Cardiovascular SystemBiomedical Signal ProcessingSignal Acquisition and ProcessingTechniques for Physiological Signal ProcessingExamples of Physiological Signal ProcessingPrinciples of BiomechanicsPractical Applications of BiomechanicsBiomaterialsPrinciples of Biomedical Capstone DesignUnmet Clinical NeedsEntrepreneurship: Reasons why Most Good Designs Never Get to MarketAn Engineering Solution in Search of a Biomedical Problem

Principles of economics crucial to pharmacy students' understanding of the prescription drug market.

Science.gov (United States)

Rattinger, Gail B; Jain, Rahul; Ju, Jing; Mullins, C Daniel

2008-06-15

Many pharmacy schools have increased the amount of economics coursework to which pharmacy students are exposed in their prepharmacy and pharmacy curriculums. Students obtain competencies aimed at understanding the basic concepts of microeconomic theory, such as supply and demand. However, pharmacy students often have trouble applying these principles to real world pharmaceuticals or healthcare markets. Our objective is to make economics more relevant for pharmacy students. Specifically, we detail and provide pharmacy-relevant examples of the effects of monopoly power, barriers to marketplace entry, regulatory environment, third party insurance, information asymmetry and unanticipated changes in the marketplace on the supply and demand for pharmaceuticals and healthcare services.

Principles of Economics Crucial to Pharmacy Students' Understanding of the Prescription Drug Market

Science.gov (United States)

Jain, Rahul; Ju, Jing; Mullins, C. Daniel

2008-01-01

Many pharmacy schools have increased the amount of economics coursework to which pharmacy students are exposed in their prepharmacy and pharmacy curriculums. Students obtain competencies aimed at understanding the basic concepts of microeconomic theory, such as supply and demand. However, pharmacy students often have trouble applying these principles to real world pharmaceuticals or healthcare markets. Our objective is to make economics more relevant for pharmacy students. Specifically, we detail and provide pharmacy-relevant examples of the effects of monopoly power, barriers to marketplace entry, regulatory environment, third party insurance, information asymmetry and unanticipated changes in the marketplace on the supply and demand for pharmaceuticals and healthcare services. PMID:18698403

An Investigation of Moral Principles and Mental Training in the Pāli Nikāyas and Their Implications for Behaviour Modification and Mental Health.

Science.gov (United States)

Sumanacara, Ashin

2017-08-12

This article explicates the fundamental moral principles and mental training of Buddhism that have implications for behavioural transformation and mental health promotion. These techniques are considered to be effective for transforming the unwholesome thoughts and overcoming the afflictions (āsavas). It investigates some methods of mental training that can be designed to fit the behaviour of a practitioner. It also investigates the three key interdependent elements of mindfulness techniques and, in particular, how a simple practice of mindfulness (sati), full awareness (sampajañña), and proper attention (yoniso-manasikāra) can help us modify our behaviour and achieve mental health.

Does Industry-Driven Alcohol Marketing Influence Adolescent Drinking Behaviour? A Systematic Review.

Science.gov (United States)

Scott, Stephanie; Muirhead, Colin; Shucksmith, Janet; Tyrrell, Rachel; Kaner, Eileen

2017-01-01

To systematically review evidence on the influence of specific marketing components (Price, Promotion, Product attributes and Place of sale/availability) on key drinking outcomes (initiation, continuation, frequency and intensity) in young people aged 9-17. MEDLINE, EMBASE, SCOPUS, PsychINFO, CINAHL and ProQuest were searched from inception to July 2015, supplemented with searches of Google Scholar, hand searches of key journals and backward and forward citation searches of reference lists of identified papers. Forty-eight papers covering 35 unique studies met inclusion criteria. Authors tended to report that greater exposure to alcohol marketing impacted on drinking initiation, continuation, frequency and intensity during adolescence. Nevertheless, 23 (66%) studies reported null results or negative associations, often in combination with positive associations, resulting in mixed findings within and across studies. Heterogeneity in study design, content and outcomes prevented estimation of effect sizes or exploration of variation between countries or age subgroups. The strength of the evidence base differed according to type of marketing exposure and drinking outcome studied, with support for an association between alcohol promotion (mainly advertising) and drinking outcomes in adolescence, whilst only two studies examined the relationship between alcohol price and the drinking behaviour of those under the age of 18. Despite the volume of work, evidence is inconclusive in all four areas of marketing but strongest for promotional activity. Future research with standardized measures is needed to build on this work and better inform interventions and policy responses. © The Author 2016. Medical Council on Alcohol and Oxford University Press.

Formative Assessment Using Social Marketing Principles to Identify Health and Nutrition Perspectives of Native American Women Living within the Chickasaw Nation Boundaries in Oklahoma

Science.gov (United States)

Parker, Stephany; Hunter, Toma; Briley, Chiquita; Miracle, Sarah; Hermann, Janice; Van Delinder, Jean; Standridge, Joy

2011-01-01

Objective: To identify health product and promotion channels for development of a Chickasaw Nation Supplemental Nutrition Assistance Education Program (SNAP-Ed) social marketing program. Methods: The study was qualitative and used social marketing principles to assess Native American women's views of health and nutrition. Focus groups (n = 8) and…

Web-based Factors Affecting Online Purchasing Behaviour

Science.gov (United States)

Ariff, Mohd Shoki Md; Sze Yan, Ng; Zakuan, Norhayati; Zaidi Bahari, Ahamad; Jusoh, Ahmad

2013-06-01

The growing use of internet and online purchasing among young consumers in Malaysia provides a huge prospect in e-commerce market, specifically for B2C segment. In this market, if E-marketers know the web-based factors affecting online buyers' behaviour, and the effect of these factors on behaviour of online consumers, then they can develop their marketing strategies to convert potential customers into active one, while retaining existing online customers. Review of previous studies related to the online purchasing behaviour in B2C market has point out that the conceptualization and empirical validation of the online purchasing behaviour of Information and Communication Technology (ICT) literate users, or ICT professional, in Malaysia has not been clearly addressed. This paper focuses on (i) web-based factors which online buyers (ICT professional) keep in mind while shopping online; and (ii) the effect of web-based factors on online purchasing behaviour. Based on the extensive literature review, a conceptual framework of 24 items of five factors was constructed to determine web-based factors affecting online purchasing behaviour of ICT professional. Analysis of data was performed based on the 310 questionnaires, which were collected using a stratified random sampling method, from ICT undergraduate students in a public university in Malaysia. The Exploratory factor analysis performed showed that five factors affecting online purchase behaviour are Information Quality, Fulfilment/Reliability/Customer Service, Website Design, Quick and Details, and Privacy/Security. The result of Multiple Regression Analysis indicated that Information Quality, Quick and Details, and Privacy/Security affect positively online purchase behaviour. The results provide a usable model for measuring web-based factors affecting buyers' online purchase behaviour in B2C market, as well as for online shopping companies to focus on the factors that will increase customers' online purchase.

Web-based Factors Affecting Online Purchasing Behaviour

International Nuclear Information System (INIS)

Ariff, Mohd Shoki Md; Yan, Ng Sze; Zakuan, Norhayati; Bahari, Ahamad Zaidi; Jusoh, Ahmad

2013-01-01

The growing use of internet and online purchasing among young consumers in Malaysia provides a huge prospect in e-commerce market, specifically for B2C segment. In this market, if E-marketers know the web-based factors affecting online buyers' behaviour, and the effect of these factors on behaviour of online consumers, then they can develop their marketing strategies to convert potential customers into active one, while retaining existing online customers. Review of previous studies related to the online purchasing behaviour in B2C market has point out that the conceptualization and empirical validation of the online purchasing behaviour of Information and Communication Technology (ICT) literate users, or ICT professional, in Malaysia has not been clearly addressed. This paper focuses on (i) web-based factors which online buyers (ICT professional) keep in mind while shopping online; and (ii) the effect of web-based factors on online purchasing behaviour. Based on the extensive literature review, a conceptual framework of 24 items of five factors was constructed to determine web-based factors affecting online purchasing behaviour of ICT professional. Analysis of data was performed based on the 310 questionnaires, which were collected using a stratified random sampling method, from ICT undergraduate students in a public university in Malaysia. The Exploratory factor analysis performed showed that five factors affecting online purchase behaviour are Information Quality, Fulfilment/Reliability/Customer Service, Website Design, Quick and Details, and Privacy/Security. The result of Multiple Regression Analysis indicated that Information Quality, Quick and Details, and Privacy/Security affect positively online purchase behaviour. The results provide a usable model for measuring web-based factors affecting buyers' online purchase behaviour in B2C market, as well as for online shopping companies to focus on the factors that will increase customers' online purchase.

78 FR 79444 - Loveland Area Projects-2025 Power Marketing Initiative

Science.gov (United States)

2013-12-30

... extends the current marketing plan, with amendments to key marketing plan principles. Western's proposed..., 1986) and provided the marketing plan principles used to market LAP firm hydropower resources. The FES.... The meetings provided customers the opportunity to review current marketing plan principles and...

PREFERENCES AND BUYING BEHAVIOUR OF STUDENTS ON THE BEER MARKET

Directory of Open Access Journals (Sweden)

Karolina Jąder

2013-09-01

Full Text Available This paper presents the results of the research conducted in November among 220 students at the University of Life Sciences in Poznań. The aim was study the preferences and buying behaviour of students on the beer market. It shows the place of beer among other alcohols, frequency and place of consumption, as well the place of beer shopping and the criteria of beer purchase. The most popular brands and tastes of beer were researched. Otherwise was analysed preference for beer packaging and promotion effects on students. It was found that beer is the most often chosen alcohol among this group of consumers, and vast majority of them consume it at least once a week. Students often drink beer at home or at friends, and favourite brands are: Lech, Redd’s, Desperados and Żubr.

Understanding political market orientation

DEFF Research Database (Denmark)

Ormrod, Robert P.; Henneberg, Stephan C.

influences of such behavior. The study includes structural equation modeling to investigate several propositions. While the results show that political parties need to focus on several different aspects of market-oriented behavior, especially using an internal and external orientation as cultural antecedents......This article develops a conceptual framework and measurement model of political market orientation that consists of attitudinal and behavioural constructs. The article reports on perceived relationships among different behavioral aspects of political market orientation and the attitudinal......, a more surprising result is the inconclusive effect of a voter orientation on market-oriented behaviours. The article discusses the findings in the context of the existing literature in political marketing and commercial market orientation....

Retailer buying behaviour: A review

DEFF Research Database (Denmark)

Hansen, Tommy Holm; Skytte, Hans

1998-01-01

With centralised buying organisations, growth in market coverage and turn over retailers have become gatekeepers to the consumer markets. Therefore, knowledge about retailers' and trade buyers' buying behaviour has become important to producers. W review the literature on retailer buying behaviour...... committees, the relationship with manufacturers, European buying alliances, the use of information, retail buyer task, sales man influences, acce of trade deals, country or origin effects and new information technology. Keywords Retailer buying behaviour, review, buying criteria, retailing, assortment...

Experiential Marketing: Growing Importance in Marketing

Directory of Open Access Journals (Sweden)

Ebru Tümer Kabadayı

2014-03-01

Full Text Available Although the concept of experience entered in the field of marketing in 1982, this concept has now become a key constituent of understanding consumer behaviour. In recent years, a great deal of research has examined this concept is a foundation of economy and future of marketing. From this point of view the purpose of this study is to discuss concept of experience, experiential marketing and related concepts in a holistic perspective and moreover some marketing implications have been given.

The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: systematic review of prospective cohort studies

Directory of Open Access Journals (Sweden)

Foxcroft David R

2009-02-01

Full Text Available Abstract Background The effect of alcohol portrayals and advertising on the drinking behaviour of young people is a matter of much debate. We evaluated the relationship between exposure to alcohol advertising, marketing and portrayal on subsequent drinking behaviour in young people by systematic review of cohort (longitudinal studies. Methods studies were identified in October 2006 by searches of electronic databases, with no date restriction, supplemented with hand searches of reference lists of retrieved articles. Cohort studies that evaluated exposure to advertising or marketing or alcohol portrayals and drinking at baseline and assessed drinking behaviour at follow-up in young people were selected and reviewed. Results seven cohort studies that followed up more than 13,000 young people aged 10 to 26 years old were reviewed. The studies evaluated a range of different alcohol advertisement and marketing exposures including print and broadcast media. Two studies measured the hours of TV and music video viewing. All measured drinking behaviour using a variety of outcome measures. Two studies evaluated drinkers and non-drinkers separately. Baseline non-drinkers were significantly more likely to have become a drinker at follow-up with greater exposure to alcohol advertisements. There was little difference in drinking frequency at follow-up in baseline drinkers. In studies that included drinkers and non-drinkers, increased exposure at baseline led to significant increased risk of drinking at follow-up. The strength of the relationship varied between studies but effect sizes were generally modest. All studies controlled for age and gender, however potential confounding factors adjusted for in analyses varied from study to study. Important risk factors such as peer drinking and parental attitudes and behaviour were not adequately accounted for in some studies. Conclusion data from prospective cohort studies suggest there is an association between

The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: systematic review of prospective cohort studies.

Science.gov (United States)

Smith, Lesley A; Foxcroft, David R

2009-02-06

The effect of alcohol portrayals and advertising on the drinking behaviour of young people is a matter of much debate. We evaluated the relationship between exposure to alcohol advertising, marketing and portrayal on subsequent drinking behaviour in young people by systematic review of cohort (longitudinal) studies. studies were identified in October 2006 by searches of electronic databases, with no date restriction, supplemented with hand searches of reference lists of retrieved articles. Cohort studies that evaluated exposure to advertising or marketing or alcohol portrayals and drinking at baseline and assessed drinking behaviour at follow-up in young people were selected and reviewed. seven cohort studies that followed up more than 13,000 young people aged 10 to 26 years old were reviewed. The studies evaluated a range of different alcohol advertisement and marketing exposures including print and broadcast media. Two studies measured the hours of TV and music video viewing. All measured drinking behaviour using a variety of outcome measures. Two studies evaluated drinkers and non-drinkers separately. Baseline non-drinkers were significantly more likely to have become a drinker at follow-up with greater exposure to alcohol advertisements. There was little difference in drinking frequency at follow-up in baseline drinkers. In studies that included drinkers and non-drinkers, increased exposure at baseline led to significant increased risk of drinking at follow-up. The strength of the relationship varied between studies but effect sizes were generally modest. All studies controlled for age and gender, however potential confounding factors adjusted for in analyses varied from study to study. Important risk factors such as peer drinking and parental attitudes and behaviour were not adequately accounted for in some studies. data from prospective cohort studies suggest there is an association between exposure to alcohol advertising or promotional activity and

Poor understanding of marketing principles has led to poor marketing management performance: Consideration of four marketing myths.

OpenAIRE

Pickton, David W.; Wright, Sheila

2000-01-01

Marketing is accused of poor management practice. This paper argues that this is grounded in a confusion of marketing thinking and marketing action which results from widely held beliefs and myths that surround the marketing management process, making it difficult for marketing to develop as a coherent management discipline and profession. Barriers to its successful implementation are created at both strategic and tactical levels. The paper presents an exploration of four myths which are oft...

Social marketing to address attitudes and behaviours related to preventable injuries in British Columbia, Canada

Science.gov (United States)

Smith, Jennifer; Zheng, Xin; Lafreniere, Kevin; Pike, Ian

2018-01-01

Background Social marketing is a tool used in the domain of public health for prevention and public education. Because injury prevention is a priority public health issue in British Columbia, Canada, a 3-year consultation was undertaken to understand public attitudes towards preventable injuries and mount a province-wide social marketing campaign aimed at adults aged 25–55 years. Methods Public response to the campaign was assessed through an online survey administered to a regionally representative sample of adults within the target age group between 1 and 4 times per year on an ongoing basis since campaign launch. A linear regression model was applied to a subset of this data (n=5186 respondents) to test the association between exposure to the Preventable campaign and scores on perceived preventability of injuries as well as conscious forethought applied to injury-related behaviours. Results Campaign exposure was significant in both models (preventability: β=0.27, 95% CI 0.20 to 0.35; conscious thought: β=0.24, 95% CI 0.13 to 0.35), as was parental status (preventability: β=0.12, 95% CI 0.03 to 0.21; conscious thought: β=0.18, 95% CI 0.06 to 0.30). Exposure to the more recent campaign slogan was predictive of 0.47 higher score on conscious thought (95% CI 0.27 to 0.66). Discussion This study provides some evidence that the Preventable approach is having positive effect on attitudes and behaviours related to preventable injuries in the target population. Future work will seek to compare these data to other jurisdictions as the Preventable social marketing campaign expands to other parts of Canada. PMID:29549106

Optimal behaviour can violate the principle of regularity.

Science.gov (United States)

Trimmer, Pete C

2013-07-22

Understanding decisions is a fundamental aim of behavioural ecology, psychology and economics. The regularity axiom of utility theory holds that a preference between options should be maintained when other options are made available. Empirical studies have shown that animals violate regularity but this has not been understood from a theoretical perspective, such decisions have therefore been labelled as irrational. Here, I use models of state-dependent behaviour to demonstrate that choices can violate regularity even when behavioural strategies are optimal. I also show that the range of conditions over which regularity should be violated can be larger when options do not always persist into the future. Consequently, utility theory--based on axioms, including transitivity, regularity and the independence of irrelevant alternatives--is undermined, because even alternatives that are never chosen by an animal (in its current state) can be relevant to a decision.

Getting personal with marketing research: A first year teaching innovation. A Practice Report

Directory of Open Access Journals (Sweden)

Mary FitzPatrick

2010-07-01

Full Text Available ‘Research’ can be a challenging topic for lecturers to teach, and a dry subject for students to learn. This paper presents a teaching innovation that involves first year students personally in the topic of marketing research - both as participant/producers of the research data and as clients/end-users of the marketing research. The teaching/learning innovation is based on pedagogical principles to make research theory accessible by bringing marketing research to life. It begins with personal data produced by the students, which is collated and then presented in the lectures, overlaid on a collage of the students’ ID photos to make the innovation visually engaging and to illustrate a real-life application of the marketing research process. For the students, this application that describes their own behaviours and opinions is immediately relevant. For us as teachers it is an exciting teaching activity that simultaneously demonstrates the practice, benefits, and processes of marketing research.

Online marketing improvement based on marketing psychology, case: Roomsevilla

OpenAIRE

Laakkonen, Roosa

2013-01-01

The purpose of this thesis was to study and find out the best cost-effective online marketing channels for a Spanish housing agency Roomsevilla in order to strengthen its online marketing. In addition, this thesis aims to find out how the case company can use marketing psychology in its online marketing. The theoretical part includes online marketing, marketing mix and marketing psycho- logy which were collected from various books, online journals and websites. Also Cialdini's 6 Principle...

Economics of Metal Markets

OpenAIRE

Tilton, J.E.

1984-01-01

Simple economic principles can provide useful insights into the behavior of metal markets. In applying these principles, however, the analyst must take into account technology, market structure, government policies, and other institutional factors influencing the nature of metal supply and demand. Knowledge of both economics and the metal markets is essential. One without the other is likely to lead to sterile or even misleading results. In support of the above conclusion, this study exa...

Market Design and Supply Security in Imperfect Power Markets

DEFF Research Database (Denmark)

Schwenen, Sebastian

2014-01-01

Supply security in imperfect power markets is modelled under different market designs. In a uniform price auction for electricity with two firms, strategic behaviour may leave firms offering too few capacities and unable to supply all realized demand. Market design that relies oncapacity markets...... increases available generation capacities for sufficiently high capacity prices and consequently decreases energy prices. However, equilibrium capacity prices are non-competitive. Capacity markets can increase security of supply, but cannot mitigate market power, which is exercised in the capacity market...

Is principle based legislation smart choice for capital market’s regulation

Directory of Open Access Journals (Sweden)

Borut Stražišar

2012-09-01

Full Text Available Global financial crisis in 2008 posted numerous questions about the reasons and triggers. In past three years world’s economic literature has been full of academic articles analysing each reason or trigger and scientific explanations of possible connections. Majority outcome was, that key factor was excessive use of derivatives and synthetic financial products, which were under regulated or not regulated at all. The outcome was that countries with developed financial markets introduced new regulations and controls in the field of derivatives and synthetic financial products. Term “systemic risk” was introduced in global financial market. But will this approach really prevent such global crisis? Submission is divided in three parts. First part deals with the theory of principle based regulation. Principle based regulation was firstly introduced in UK and latter accepted by European Union in the field of capital markets. It was a way, together with the Lamfalussy process, to make EU regulation acceptable for all member states. Instead of detailed prescribed behaviour, legislation texts prescribe only desirable goals. Implementation is left to each state or, even worse, to each supervised subject. So the implementation should depend on the capital market’s development, capital product’s structure, tradition, investment companies’ size etc. From a distant view, principle based legislation could be seen as a great legislation writing’s technique. It could be seen as an effective solution to regulate a fast developing field without need to change the regulation. But is it true? Second part of the submission addresses the legal questions and problems, connected to the principle based regulation starting with the validity of regulations. Broad definitions in Market in financial instruments Directive (MiFID, introduced for fast adaptation to new financial products and instruments, are now turning into dinosaurs. Contrary to US’s fast

Chinese and Finnish Undergraduates’ Online Shopping Behaviour

OpenAIRE

Wan, Ning

2015-01-01

The main goal of the thesis was to recognise similar and different characteristics of online shopping behaviour between Chinese and Finnish undergraduates. Additionally, this thesis would give meaningful proposals for merchants and managers on offering better online marketing. This thesis report was conducted in both theoretical and practical parts. The theoretical parts include marketing research and online shopping consumption behaviour. The study describes the marketing research progre...

A study of usability principles and interface design for mobile e-books.

Science.gov (United States)

Wang, Chao-Ming; Huang, Ching-Hua

2015-01-01

This study examined usability principles and interface designs in order to understand the relationship between the intentions of mobile e-book interface designs and users' perceptions. First, this study summarised 4 usability principles and 16 interface attributes, in order to conduct usability testing and questionnaire survey by referring to Nielsen (1993), Norman (2002), and Yeh (2010), who proposed the usability principles. Second, this study used the interviews to explore the perceptions and behaviours of user operations through senior users of multi-touch prototype devices. The results of this study are as follows: (1) users' behaviour of operating an interactive interface is related to user prior experience; (2) users' rating of the visibility principle is related to users' subjective perception but not related to user prior experience; however, users' ratings of the ease, efficiency, and enjoyment principles are related to user prior experience; (3) the interview survey reveals that the key attributes affecting users' behaviour of operating an interface include aesthetics, achievement, and friendliness. This study conducts experiments to explore the effects of users’ prior multi-touch experience on users’ behaviour of operating a mobile e-book interface and users’ rating of usability principles. Both qualitative and quantitative data analyses were performed. By applying protocol analysis, key attributes affecting users’ behaviour of operation were determined.

Event-Marketing as Innovative Marketing Communications: Reviewing the German Experience

OpenAIRE

Wohlfeil, Markus; Whelan, Susan

2005-01-01

As a result of significant changes in their marketing environments and in consumer behaviour, marketers are confronted with the decreasing effectiveness of their classic marketing communications (Kroeber-Riel 1984) and, consequently, in need of new ways to position their brands in consumers’ minds. Because nothing is more convincing than personal experiences (Nickel 1998), event-marketing creates new brand-related realities by staging marketing-events with which consumers interact. This would...

Social marketing to address attitudes and behaviours related to preventable injuries in British Columbia, Canada.

Science.gov (United States)

Smith, Jennifer; Zheng, Xin; Lafreniere, Kevin; Pike, Ian

2018-06-01

Social marketing is a tool used in the domain of public health for prevention and public education. Because injury prevention is a priority public health issue in British Columbia, Canada, a 3-year consultation was undertaken to understand public attitudes towards preventable injuries and mount a province-wide social marketing campaign aimed at adults aged 25-55 years. Public response to the campaign was assessed through an online survey administered to a regionally representative sample of adults within the target age group between 1 and 4 times per year on an ongoing basis since campaign launch. A linear regression model was applied to a subset of this data (n=5186 respondents) to test the association between exposure to the Preventable campaign and scores on perceived preventability of injuries as well as conscious forethought applied to injury-related behaviours. Campaign exposure was significant in both models (preventability: β=0.27, 95% CI 0.20 to 0.35; conscious thought: β=0.24, 95% CI 0.13 to 0.35), as was parental status (preventability: β=0.12, 95% CI 0.03 to 0.21; conscious thought: β=0.18, 95% CI 0.06 to 0.30). Exposure to the more recent campaign slogan was predictive of 0.47 higher score on conscious thought (95% CI 0.27 to 0.66). This study provides some evidence that the Preventable approach is having positive effect on attitudes and behaviours related to preventable injuries in the target population. Future work will seek to compare these data to other jurisdictions as the Preventable social marketing campaign expands to other parts of Canada. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

Digital Marketing for Russian Market. Case: Wild Taiga

OpenAIRE

Khmelevskoy, Sergey

2015-01-01

The thesis is aimed to develop suitable digital marketing strategy for Wild Taiga in order to target the Russian tourists efficiently, using different marketing tools based on integrated marketing communications principle. Effort have been made for practical orientation of this project with a strong theoretical part and analytical thinking. Theoretical framework includes analysis of digital marketing in contexts of tourism as well as Wild Taiga network. In order to discover the efficient ...

The analysis of pricing principles at domestic industrial enterprises

OpenAIRE

I.M. Rjabchenko; V.V. Bozhkova

2013-01-01

The analysis of pricing principles at domestic industrial enterprisesTheoretical and methodological aspects of marketing pricing formation are investigated in the article. The aim of this research is systematization of marketing pricing principles and formation of corresponding offers concerning perfection of a domestic industrial enterprises pricing policy.The results of the analysis. The authors note that pricing principles are important element of pricing methodology which form basic posit...

Implementing the Fundamental Principle of Islamic Finance PLS in Order to Reduce Moral Hazard on the Financial Services Market

OpenAIRE

Dariusz Piotrowski

2014-01-01

Moral hazard is a situation where agent takes a risky actions, knowing that potential costs will be born by principal. In finance, moral hazard arises when advisers take risky decisions come to believe that they will not have to carry the full burden of potential loses. Implementing the fundamental principle of Islamic finance PLS could reduce moral hazard on financial services market.

Just like the lottery? Player behaviour and anomalies in the market for football pools.

Science.gov (United States)

Forrest, David; Pérez, Levi

2015-06-01

Football pools were an antecedent to lotto in providing a long-odds, high-prize gambling opportunity for a mass market in Europe. Even after lotto has become well established, pools games continue to occupy a significant niche in the gaming market in several jurisdictions, most notably Spain. This paper employs 23 years of sales data from the national pools game in Spain to investigate similarities between the behaviour of lotto players and pools players. It observes similar phenomena as have been noted in lotto sales studies, including strong sensitivity of sales to the size of jackpot on offer, significant habit effects, a halo effect whereby there is some short-term persistence in increased sales whenever a high jackpot is offered (even after jackpot size has returned to normal), and a tendency to jackpot fatigue (over time, the size of the jackpot has to be increased to more than before to stimulate the same increase in sales). Notwithstanding that the football pools are marketed as based on knowledge and understanding of sport whereas lotto is a pure numbers game, modelling sales of the pools therefore yields findings very similar to those reported in the literature on lotto. This suggests that both sets of players share common psychological and cognitive traits and economic motivation. Those responsible for promoting pools should therefore be able to draw on findings from the much more extensive literature on lotto when formulating strategy in terms of game design and marketing.

The Examination of Brand Switching Behaviour in Cosmetic Industry

OpenAIRE

Cheng, I-Jiun

2007-01-01

Cometic industry is a lucrative business that progressively attracts more attentions from marketing research. The highly competitive environment in the cosmetic industry makes it a valuable area to study consumer behaviours. Brand switching behaviour is one of the most important consumer behaviours which is significant for the management to sustain competitive advantages in the global market. In this research, the relationship between brand switching behaviour and factors influencing such beh...

Communication, Marketing and Corporate Responsibility

Directory of Open Access Journals (Sweden)

Frederico de Andrade Gabrich

2016-12-01

Full Text Available Advertising, which stems from the strategic planning of the company's marketing , integrates the proposal and the corresponding consumer contract to the product or service offered to the market. As part of the contract, advertising and communication strategies and business marketing also undergo fully the principle of information and the principle of good faith in its objective meaning. Therefore, communication strategies, marketing planning and advertising actions of truly citizen and responsible company should be structured legally in order to consider all related duties in good faith.

Re-Conceptualizing Adult Education's Monolithic Behaviourist Interpretation: Toward a New Understanding of Radical Behaviourism

Science.gov (United States)

Roessger, Kevin M.

2012-01-01

The philosophy of radical behaviourism remains misunderstood within the field of adult education. Contributing to this trend is the field's homogeneous behaviourist interpretation, which attributes methodological behaviourism's principles to radical behaviourism. The guiding principles and assumptions of radical behaviourism are examined to…

Content Analysis of Assessment Data in Marketing Education

Science.gov (United States)

Vowles, Nicole; Hutto, Alexandra; Miller, Peter Max M.

2017-01-01

This study analyzes a sample of students' writing to assess their understanding of marketing concepts in the context of a Principles of Marketing course. Content analysis of pre- and post-essays was used to assess student knowledge of marketing concepts. The data was collected in Principles of Marketing classes. and highlight that many students…

Factor investing based on Musharakah principle

Science.gov (United States)

Simon, Shahril; Omar, Mohd; Lazam, Norazliani Md; Amin, Mohd Nazrul Mohd

2015-10-01

Shariah stock investing has become a widely discussed topic in financial industry as part of today's investment strategy. The strategy primarily applies market capitalization allocations. However, some researchers have argued that market capitalization weighting is inherently flawed and have advocated replacing market capitalization allocations with factor allocations. In this paper, we discuss the rationale for factor investing based on Musharakah principle. The essential elements or factors of Musharakah principle such as business sector, management capability, profitability growth and capital efficiency are embedded in the Shariah-compliant stock. We then transform these factors into indexation for better analysis and performance measurement. Investment universe for this research covers Malaysian stocks for the period of January 2009 to December 2013. We found out that these factor indexes have historically earned excess returns over market capitalization weighted indexes and experienced higher Sharpe Ratios.

Industry self-regulation of food marketing to children: reading the fine print.

Science.gov (United States)

Hebden, Lana; King, Lesley; Kelly, Bridget; Chapman, Kathy; Innes-Hughes, Christine

2010-12-01

despite the evidence showing the negative influences of food marketing on children's dietary beliefs and behaviours, and risk of adiposity, regulatory action to limit unhealthy food marketing has made little progress within Australia. Our aim was to describe and critically examine the Australian Food and Grocery Council's (AFGC) approach to self-regulate food marketing to Australian children through the Responsible Marketing to Children Initiative (Initiative). the Initiative's core principles and the commitments of the 16 signatory companies (as at December 2009) were assessed in terms of their capacity to limit unhealthy food advertising in media accessed by children. All information was publicly available from AFGC and signatory company websites (September- December 2009). limitations of the Initiative included inadequate definitions for when and where food marketing to children can occur, and permissive definitions of foods considered appropriate for advertising. The study also identified numerous examples of ongoing food marketing to children by AFGC companies that illustrate these limitations. until one reads the fine print, the self-regulatory commitments of companies signed to the AFGC Initiative may appear to be responsible. However, this study shows that the commitments are permissive and allow companies to circumvent the stated intent of the Initiative.

Market power mitigation, monitoring and surveillance

International Nuclear Information System (INIS)

Chandler, H.

2001-01-01

This power point presentation described the working of the Independent Market Operator (IMO) in Ontario in terms of its function and structure, competencies, operating principles, and interagency coordination in the electricity sector. An independent market surveillance panel (MSP) appointed by the IMO Board empowers the IMO to monitor, investigate and request information from market participants regarding power system operations, market and strategic development and industrial economics. The six operating principles of the MSP are efficiency, consistency, fairness, transparency, timeliness and confidentiality

The labour market intentions and behaviour of stay-at-home mothers in Western and Eastern Europe

OpenAIRE

Gauthier, A.H.; Emery, T.; Bartova, A.

2016-01-01

textabstractDespite recent increases in female labour force participation across Europe, a non-negligible proportion of women continue to remain out of the labour force for short or longer periods of time. Among the six countries included in this paper, stay-at-home mothers represent on average 33% of all mothers with children under the age of 12. Using two waves of data from the Generations and Gender Survey, we examine cross-national differences in the labour market intentions and behaviour...

Helping 'light green' consumers walk the talk. Results of a behavioural intervention survey in the Swiss electricity market

International Nuclear Information System (INIS)

Litvine, Dorian; Wuestenhagen, Rolf

2011-01-01

While many consumer surveys show very positive attitudes towards renewable energy, the share of consumers actually purchasing green electricity is still in the single-digit percent range in most countries. What can be done to help consumers with positive attitudes towards green electricity to 'walk the talk', i.e. to behave consistently with their preferences? We developed a psychological model based on the theory of planned behaviour (TPB) to design a large-scale behavioural intervention survey with 1163 Swiss electricity consumers. Our results show that by providing information targeted at the key factors influencing the intention to purchase green electricity, namely attitudes towards purchase, social norms and perceived behavioural control, a significant increase in green electricity market share can be achieved. Our results show that price is not the only barrier to purchasing green electricity, and that information to increase the perceived benefit of buying green electricity as well as targeted communication to overcome inertia among retail electricity consumers are equally important factors. (author)

Managing Behaviour of Retail Trade Consumers

Directory of Open Access Journals (Sweden)

Budnik Maryna M.

2014-03-01

Full Text Available The article is devoted to the problem of management of behaviour of retail trade consumers. It shows importance of this topic at the stage of market changes in economic and social spheres. Generalising theoretical provisions about models of consumer behaviour, the article marks out three main groups of factors that influence them: external, internal and situational. The authors offer to allocate sensor forms of communications into a separate group of factors due to a distinctive property of their impact – orientation at subconsciousness of consumers. The article analyses a psychological process of making a decision on purchase of a commodity and draws a conclusion about necessity of exerting subconsciousness influence upon consumer behaviour using the modern marketing instruments. It develops an improved model of consumer behaviour, which takes into account innovation means of impact on the buyer. The prospect of further development of this direction in science is creation of theoretical methods of managing consumer behaviour on the basis of co-operation of specialists in the field of economy, management, marketing, sociology and psychology, which would be applied in practice of management of trade enterprises.

Green certificates and market power in the Nordic power market

DEFF Research Database (Denmark)

Amundsen, Eirik S; Bergman, Lars

2012-01-01

principles and a numerical model based on that to investigate the Swedish TGC market operating in a setting of a common Nordic electricity market. The analysis shows that Swedish producers may exercise market power using the TGC-market but that this problem will be eliminated by opening the TGC-market......The purpose of this study is to elucidate under which circumstances, how, and to what extent market power on a Tradable Green Certificates (TGC) market can be used to affect an entire electricity market. There are basically two reasons for being concerned with this. One is that a small number...

[Research reveals a market for a veterinary behaviour clinic].

Science.gov (United States)

Jonckheer-Sheehy, Valerie; Endenburg, Nienke

2009-11-01

An enquiry into the requirement of a university veterinary behaviour clinic in The Netherlands revealed that there is a clear call for such a service. The specific demands and wishes of first line practicing veterinarians and companion animal owners were investigated. The research revealed that veterinarians are regular confronted with behaviour problems in companion animals and that they are willing to refer these cases to the University. They also expressed their need for access to continuing professional development opportunities in the field of veterinary behavioural medicine (which is something that most veterinary behaviour clinics associated with veterinary faculties provide). The demand from companion animal owners was also examined. It can be concluded that a large number of them had animals with behaviour problems and that they were willing to seek veterinary advice on these matters. In response to the above mentioned demands the University of Utrecht will open a veterinary behaviour clinic, providing high quality service for animals, their owners and the referring veterinarians. This service will be based on sound scientific practice and delivered by both veterinarians specialised in this field and recognised animal behaviour therapists.

76 FR 64083 - Loveland Area Projects-2025 Power Marketing Initiative Proposal

Science.gov (United States)

2011-10-17

..., with amendments to key marketing plan principles. This Federal Register notice initiates Western's... published in the Federal Register (51 FR 4012, January 31, 1986) and provided the marketing plan principles... provided customers the opportunity to review current marketing plan principles and provide informal input...

African electricity market liberalization, competition and structuring: Should double bid markets be set up?

International Nuclear Information System (INIS)

Founanou, M.

2011-01-01

In this paper, we analyse the possibility of using double auction mechanisms in the organization of the electricity markets in African countries. Today's electricity markets around the world are de-regulated and going through a restructuring process. In a context marked by the opening up to competition, a double auction for electricity supply is henceforth used to set prices in wholesale and retail electricity markets. Game theory analysis useful for studying the double auction prices proprieties. The double auction is a non-cooperative game, which is strategically equivalent to the auctions theory. The price formed, depending on the buyers and sellers' strategies, is a competitive price, which tends to the ideal price when competition operates intensely on both sides of market. For Africa, the presence of congestion costs and a chronic lack of capacity require the search for other solutions. We investigate optimal strategic behaviour when buyers and sellers are separated by a possibly constrained transmission line and show that bidders' strategies converge to truth-telling behaviour as the number of market participants increases. In the congestion case, this fails to occur. We also investigate how participants in wholesale electricity markets modify their bidding strategies as a function of the influence and behaviour of a transmission line owner. (author)

The pro-economical behaviour of households and their knowledge about changes in the energy market

Directory of Open Access Journals (Sweden)

Ropuszyńska-Surma Edyta

2017-01-01

Full Text Available The behaviour of energy and heat consumers is an important and interesting topic. For a long time the energy market was the classical example of a monopoly. In general, households are weak partners for energy companies, but energy markets are changing all over the world. This trend is noticeable in Poland too, but it is not as strong as in Germany or other countries where renewable energy sources (RES are very popular and widely used. So, here we investigate why the development of RES in Poland is so weak. The main aim of the paper is to highlight the key factors, especially ecological and economic ones, determining households’ decisions about installing RES in Poland. An additional aim is to present the level of energy awareness of households. We conducted a survey of Lower Silesia’s households in November and December 2015. Economic factors are the best motivators for households to install RES. Among the economic aspects, the respondents indicated potential savings and potential profits.

The effects of crude oil shocks on stock market shifts behaviour A regime switching approach

Energy Technology Data Exchange (ETDEWEB)

Aloui, Chaker; Jammazi, Rania [International Finance Group-Tunisia, Faculty of Management and Economic Sciences of Tunis, Boulevard du 7 novembre, El Manar University, B.P. 248, C.P. 2092, Tunis Cedex (Tunisia)

2009-09-15

In this paper we develop a two regime Markov-switching EGARCH model introduced by Henry [Henry, O., 2009. Regime switching in the relationship between equity returns and short-term interest rates. Journal of Banking and Finance 33, 405-414.] to examine the relationship between crude oil shocks and stock markets. An application to stock markets of UK, France and Japan over the sample period January 1989 to December 2007 illustrates plausible results. We detect two episodes of series behaviour one relative to low mean/high variance regime and the other to high mean/low variance regime. Furthermore, there is evidence that common recessions coincide with the low mean/high variance regime. In addition, we allow both real stock returns and probability of transitions from one regime to another to depend on the net oil price increase variable. The findings show that rises in oil price has a significant role in determining both the volatility of stock returns and the probability of transition across regimes. (author)

The effects of crude oil shocks on stock market shifts behaviour A regime switching approach

International Nuclear Information System (INIS)

Aloui, Chaker; Jammazi, Rania

2009-01-01

In this paper we develop a two regime Markov-switching EGARCH model introduced by Henry [Henry, O., 2009. Regime switching in the relationship between equity returns and short-term interest rates. Journal of Banking and Finance 33, 405-414.] to examine the relationship between crude oil shocks and stock markets. An application to stock markets of UK, France and Japan over the sample period January 1989 to December 2007 illustrates plausible results. We detect two episodes of series behaviour one relative to low mean/high variance regime and the other to high mean/low variance regime. Furthermore, there is evidence that common recessions coincide with the low mean/high variance regime. In addition, we allow both real stock returns and probability of transitions from one regime to another to depend on the net oil price increase variable. The findings show that rises in oil price has a significant role in determining both the volatility of stock returns and the probability of transition across regimes. (author)

Designing carbon markets. Part I: Carbon markets in time

International Nuclear Information System (INIS)

Fankhauser, Samuel; Hepburn, Cameron

2010-01-01

This paper analyses the design of carbon markets in time (i.e., intertemporally). It is part of a twin set of papers that ask, starting from first principles, what an optimal global carbon market would look like by around 2030. Our focus is on firm-level cap-and-trade systems, although much of what we say would also apply to government-level trading and carbon offset schemes. We examine the 'first principles' of temporal design that would help to maximise flexibility and to minimise costs, including banking and borrowing and other mechanisms to provide greater carbon price predictability and credibility over time.

Experiental Marketing vs. Traditional Marketing: Creating Rational and Emotional Liaisons with Consumers

OpenAIRE

Dainora Grundey

2008-01-01

The purpose of this paper is to show peculiarities of traditional and experiential marketing and describe why experiential marketing is better way to understand consumer behaviour. Comparative analysis shows the main characteristics of traditional and experiential marketing. Traditional marketing characteristics are there: product functional characteristics and superiority, narrow determinate product categories, point of view to the consumer as a rational thinker, application analytical, quan...

Creating a Marketing Plan.

Science.gov (United States)

Sevier, Robert A.

1989-01-01

A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)

Cigarette purchasing behaviour in Thailand and Malaysia: comparative analysis of a semi-monopolistic and a free-market structure.

Science.gov (United States)

Ross, H; Driezen, P; Sirirassamee, B; Kin, F

2009-01-01

A wide range of cigarette prices can undermine the impact of tobacco tax policy when smokers switch to cheaper cigarettes instead of quitting. In order to better understand this behaviour, we study socio-economic determinants of price/brand choices in two different markets: a semi-monopolistic market in Thailand and a competitive market in Malaysia. The hypothesis that the factors affecting the price/brand choice are different in these two markets is analysed by employing a 2005 survey among smokers. This survey provides a unique perspective on market characteristics usually described only in business reports by the tobacco industry. We found that smokers in Thailand have fewer opportunities to trade down to save money on cigarettes, but pay lower prices than smokers in Malaysia, despite Thailand's higher tax rate. The Malaysian market, on the other hand, offers many possibilities to shop around for cheaper cigarettes. Higher income and education increase the price paid per cigarette in both countries, but the impact of these factors is larger in Malaysia. This has implications for sensitivity to cigarette prices. Using tax policy alone should be a more effective tobacco control measure in Thailand as compared to Malaysia. The effectiveness of a tax increase in Malaysia can be improved by adding programmes focusing on smoking cessation among low-income/low-educated smokers.

The Renewables Influence on Market Splitting: the Iberian Spot Electricity Market

OpenAIRE

Nuno Carvalho Figueiredo; Patrícia Pereira da Silva; Pedro Cerqueira

2014-01-01

This paper aims to assess the influence of wind power generation on the market splitting behaviour of the Iberian electricity spot markets. We use logit models to express the probability response for market splitting of day-ahead spot electricity prices together with explanatory variables like, wind speed, available transmission capacity and electricity demand. The results show that the probability of market splitting increases with the increase of wind power generation. The European intercon...

Understanding voter orientation in the context of political market orientation

DEFF Research Database (Denmark)

Ormrod, Robert P.; Henneberg, Stephan C.

2010-01-01

This article develops a conceptual framework and measurement model of political market orientation. The relationships between different behavioural aspects of political market orientation and the attitudinal influences of such behaviour are analysed, and the study includes structural equation...... modelling to test several hypotheses. While the results show that political parties focus on several different aspects of market-oriented behaviour, especially using an internal and societal orientation as cultural antecedents, a more surprising result is the inconclusive effect of a voter orientation...... on political market orientation. This lends support to the argument of 'looking beyond the customer' in political marketing research and practice. The article discusses the findings in the context of the existing literature on political marketing and commercial market orientation....

Stalling HIV through social marketing: prospects in Pakistan.

Science.gov (United States)

Husain, Sara; Shaikh, Babar T

2005-07-01

Over the last two decades HIV/AIDS has evolved from a series of interesting case-reports to a growing epidemic that threatens the entire world. It is feared to cause devastation among large pockets of populations and may roll back more than thirty years of public health achievements. This killer disease has been more amenable to behavioral change than by provision of curative services and attempts are being made to educate the public about this threat. Various techniques of promotion have been tried through out the world including television dramas/soaps, mass media and school curricula. Social marketing is an evolving strategy used to influence human behavior and choices. By using the principles of marketing and promoting behavior as a product, social marketers attempt to understand the dynamics of human behaviour and devise messages and products to change, modify, accept or reject unsafe behaviors or practices. Thus, social marketers provide an effective force to combat the spread of HIV and may serve to be invaluable allies in health promotion efforts. In a complex and diversified cultural milieu of Pakistan, social marketing can have a significant impact on health determinants and the conditions that will facilitate the adoption of health-oriented behaviors and practices. This paper gives an account of the elements needed for the success of a health promotion strategy adopted in a developing country and makes a case for social marketing to be adopted as the lead strategy for stalling HIV/AIDS in Pakistan.

Using biological markets principles to examine patterns of grooming exchange in Macaca thibetana.

Science.gov (United States)

Balasubramaniam, K N; Berman, C M; Ogawa, H; Li, J

2011-12-01

Biological markets principles offer testable hypotheses to explain variation in grooming exchange patterns among nonhuman primates. They predict that when within-group contest competition (WGC) is high and dominance hierarchies steep, grooming interchange with other "commodity" behaviors (such as agonistic support) should prevail. In contrast, when WGC is low and gradients shallow, market theory predicts that grooming reciprocity should prevail. We tested these predictions in a wild, provisioned Tibetan macaque (Macaca thibetana) group across six time periods during which the group had been subjected to varying degrees of range restriction. Data on female-female aggression, grooming, and support were collected using all-occurrences and focal animal sampling techniques, and analyzed using ANCOVA methods and correlation analyses. We found that hierarchical steepness varied significantly across periods, but did not correlate with two indirect indicators of WGC (group size and range restriction) in predicted directions. Contrary to expectations, we found a negative correlation between steepness and group size, perhaps because the responses of group members to external risks (i.e. prolonged and unavoidable exposure to humans) may have overshadowed the effects of WGC. As predicted, grooming reciprocity was significant in each period and negatively correlated with steepness, even after we controlled group size, kinship, rank differences, and proximity. In contrast, there was no evidence for grooming interchange with agonistic support or for a positive relationship between interchange and steepness. We hypothesize that stressful conditions and/or the presence of stable hierarchies during each period may have led to a greater market demand for grooming than support. We suggest that future studies testing these predictions consider more direct measures of WGC and commodities in addition to support, such as feeding tolerance and access to infants. © 2011 Wiley Periodicals

Eating for the better: a social marketing review (2000-2012).

Science.gov (United States)

Carins, Julia E; Rundle-Thiele, Sharyn R

2014-07-01

The present study sought to identify both the ingredients for success and the potential impediments to social marketing effectiveness for healthy eating behaviour, focusing on studies conducted over the last 10 years. A comprehensive literature review was undertaken examining seventeen databases to identify studies reporting the use of social marketing to address healthy eating. Thirty-four empirical studies were analysed to examine the effectiveness of social marketing interventions to improve healthy eating behaviour using Andreasen's (2002) social marketing benchmark criteria. Statistical analysis was undertaken to quantitatively evaluate whether effectiveness varied between study categories (subsets). Healthy eating empirical studies published from 2000 onwards. Empirical studies that self-identified as social marketing. Sixteen social marketing studies (subset 1) were identified in the review. These were systematic studies which sought to change behaviour through tailored solutions (e.g. use of marketing tools beyond communication was clearly evident) that delivered value to the target audience. For these sixteen studies, the mean number of criteria identified was five. Six studies met all six criteria. Positive change to healthy eating behaviour was found in fourteen of sixteen studies. The sixteen studies that met the definition of social marketing used significantly more of Andreasen's (2002) criteria and were more effective in achieving behavioural change than the eighteen studies in subset 2. Social marketing is an involved process and it is important that studies identifying as social marketing adopt social marketing benchmark criteria. Social marketing when employed to its full extent offers the potential to change healthy eating.

Methodological foundations of target market enterprise orientation

OpenAIRE

N.V. Karpenko

2012-01-01

In the article the author determines the importance of target market orientation maintenance which content is based on marketing principles and envisages the interrelationship of market segmentation processes and positioning. Proposed methodological principles of segmentation implementation are the result of the authors own research, and the process of positioning is examined through the five-level system that contains three stages and two variants of organizational behavior.

FEATURES OF MARKETING PLANNING IN DIFFERENT MARKETING CONCEPTS AND SPHERES OF USE

OpenAIRE

Буднікевич, Ірина Михайлівна; Крупенна, Інга Анатоліївна; Черданцева, Ірина Геннадіївна

2016-01-01

Risky decisions, bold goals, aggressive competitive behaviour are justified only at systemic, not situational use of tools, methods and techniques of marketing. Indeed, marketing techniques, and especially marketing planning, provide with possibilities to develop adequate and realistic plans and programs of the development, based on researching and considering needs of target audiences. The role of marketing planning increases, obtains new content due to the influence of transformation of mar...

18 CFR 358.2 - General principles.

Science.gov (United States)

2010-04-01

... 18 Conservation of Power and Water Resources 1 2010-04-01 2010-04-01 false General principles. 358... principles. (a) As more fully described and implemented in subsequent sections of this part, a transmission... independently from its marketing function employees, except as permitted in this part or otherwise permitted by...

Comparison of four microfinance markets from the point of view of the effectuation theory, complemented by proposed musketeer principle illustrating forces within village banks

Directory of Open Access Journals (Sweden)

Hes Tomáš

2017-03-01

Full Text Available Microfinance services are essential tools of formalization of shadow economics, leveraging immature entrepreneurship with external capital. Given the importance of shadow economics for the social balance of developing countries, the importance of an answer to a question of how microfinance entities come into existence, is rather essential. While decision-taking process leading to entrepreneurship were explained by the effectuation theory developed in the 90’, these explanations were not concerned with the logics of creation of microenterprises in neither developing countries nor microfinance village banks. While the abovementioned theories explain the nascence of companies in environment of developed markets, importance of a focus on emerging markets related to large share of human society of microfinance clientele is obvious. The study provides a development streak to the effectuation Theory, adding the musketeer principle to the five effectuation principles proposed by Sarasvathy. Furthermore, the hitherto not considered relationship between social capital and effectuation related concepts is another proposal of the paper focusing on description of the nature of microfinance clientele from the point of view of effectuation theory and social capital drawing a comparison of microfinance markets in four countries, Turkey, Sierra Leone, Indonesia and Afghanistan.

The 'Sydney Principles' for reducing the commercial promotion of foods and beverages to children.

Science.gov (United States)

Swinburn, Boyd; Sacks, Gary; Lobstein, Tim; Rigby, Neville; Baur, Louise A; Brownell, Kelly D; Gill, Tim; Seidell, Jaap; Kumanyika, Shiriki

2008-09-01

A set of seven principles (the 'Sydney Principles') was developed by an International Obesity Taskforce (IOTF) Working Group to guide action on changing food and beverage marketing practices that target children. The aim of the present communication is to present the Sydney Principles and report on feedback received from a global consultation (November 2006 to April 2007) on the Principles. The Principles state that actions to reduce marketing to children should: (i) support the rights of children; (ii) afford substantial protection to children; (iii) be statutory in nature; (iv) take a wide definition of commercial promotions; (v) guarantee commercial-free childhood settings; (vi) include cross-border media; and (vii) be evaluated, monitored and enforced. The draft principles were widely disseminated and 220 responses were received from professional and scientific associations, consumer bodies, industry bodies, health professionals and others. There was virtually universal agreement on the need to have a set of principles to guide action in this contentious area of marketing to children. Apart from industry opposition to the third principle calling for a statutory approach and several comments about the implementation challenges, there was strong support for each of the Sydney Principles. Feedback on two specific issues of contention related to the age range to which restrictions should apply (most nominating age 16 or 18 years) and the types of products to be included (31% nominating all products, 24% all food and beverages, and 45% energy-dense, nutrient-poor foods and beverages). The Sydney Principles, which took a children's rights-based approach, should be used to benchmark action to reduce marketing to children. The age definition for a child and the types of products which should have marketing restrictions may better suit a risk-based approach at this stage. The Sydney Principles should guide the formation of an International Code on Food and Beverage

76 FR 12104 - Pick-Sloan Missouri Basin Program-Eastern Division-2021 Power Marketing Initiative Proposal

Science.gov (United States)

2011-03-04

... the current marketing plan, with amendments, to key marketing plan principles. This Federal Register... Register (45 FR 71860, October 30, 1980) and provided the marketing plan principles used to market P-SMBP... meetings provided customers the opportunity to review current Marketing Plan principles and provide...

Principles of Positive Behaviour Supports: Using the FBA as a Problem-Solving Approach to Address Challenging Behaviours beyond Special Populations

Science.gov (United States)

Moreno, Gerardo; Bullock, Lyndal M.

2011-01-01

The Functional Behavioural Assessment (FBA) is an investigative process that examines the context of challenging behaviours in the classroom. Information gleaned from the FBA process is used to develop a behaviour intervention plan to address the challenging behaviour and teach a socially acceptable replacement behaviour. However, the FBA has…

Teaching biopsychosocial competence and the principles of primary ...

African Journals Online (AJOL)

The importance of behavioural and social determinants in health was recognised long ago, yet we still grapple with the challenges of developing appropriate teaching pedagogies to bring these principles into routine clinical practice. A teaching pedagogy blending the biopsychosocial approach and the principles of primary ...

Marketing Is Not a Luxury - Marketing Is a Necessity.

Science.gov (United States)

Price, Sean

2017-10-01

Physicians who work in small practices constantly face a basic marketing question: What's the best way to sell myself and my business to the community? Because few physicians studied business principles, many won't know the answer. That's why the Texas Medical Association is publishing a book titled Marketing Smart: A Guide for Medical Practices.

Consumer Activities and Reactions to Social Network Marketing

OpenAIRE

Bistra Vassileva

2017-01-01

The purpose of this paper is to understand consumer behavioural models with respect to their reactions to social network marketing. Theoretical background is focused on online and social network usage, motivations and behaviour. The research goal is to explore consumer reactions to the exposure of social network marketing based on the following criteria: level of brand engagement, word-of-mouth (WOM) referral behaviour, and purchase intentions. Consumers are investigated ...

76 FR 71015 - Pick-Sloan Missouri Basin Program-Eastern Division-2021 Power Marketing Initiative

Science.gov (United States)

2011-11-16

... (45 FR 71860, October 30, 1980) and provided the marketing plan principles used to market P-SMBP--ED... opportunity to review current Marketing Plan principles and provide informal input to Western for consideration in the 2021 PMI proposal. Key Marketing Plan principles discussed with firm power customers...

Trading behaviour on the continuous intraday market ELBAS

International Nuclear Information System (INIS)

Scharff, Richard; Amelin, Mikael

2016-01-01

Intraday markets for electricity allow for trading of energy until shortly before the period of delivery. This offers market participants a possibility to reduce their expected imbalances and to offer own unused flexibility. Because this form of distributed balancing before the period of delivery can be profitable for market participants as well as beneficial for system operations, intraday trading is expected to gain more importance in future, especially with increasing shares of variable renewable energy sources in the generation mix. So far, intraday markets are still a research field with many open questions. This paper contributes by a first analysis of intraday trades on ELBAS, one of the European intraday markets. The analysis gives a detailed picture on trading activity and price development and is intended to improve understanding of continuous intraday trading. Findings include that trading activity differs significantly between price zones, that most trades occur in the last hours before gate closure and that market participants have to handle substantial price variations during the trading period. The paper also investigates the imbalance settlement rules in the Nordic countries and studies which effects one- and two-price imbalance settlement systems have on the market participants' profitability of intraday trading. - Highlights: • Insights into intraday trading: trading activity and price development. • Special focus is on characteristics of continuous trading. • Intrinsic problems in the Nordic imbalance pricing scheme are discussed. • Implications regarding balancing of generation from vRES.

Viral Marketing and Academic Institution

OpenAIRE

Koktová, Silvie

2010-01-01

This bachelor thesis examines modern and constantly developing kind of internet marketing -- the so called viral marketing. It deals with its origin, principle, process, advantages and disadvantages, types of viral marketing and presumptions of creating successful viral campaign. The aim of the theoretical part is especially the understanding of viral marketing as one of the effective instruments of contemporary marketing. In this theoretical part the thesis also elaborates a marketing school...

The Impact of Media on Consumers’ Environmental Behaviour

Directory of Open Access Journals (Sweden)

Gregor Jagodic

2016-12-01

Full Text Available People, companies and society are becoming more mindful about the environment, and thus the market demand environmentally-sustainable merchandises and services. Today consumers act more pro-environmentally, as in the past decades they have changed their behaviour. We all recognise that the development of different types of media, especially the Internet and social media, has generated a different approach from societies and traders towards the individual consumer. In this research, we have established that the Internet, social media and TV have at the moment the largest influence on consumers’ environmental behaviour, due to the fact that companies and marketers are targeting at the same time different target groups of consumers. In the case of the Internet or social media, the marketers are very aggressive, although many consumers have the sense that they are something special for the companies and, therefore, change their environmental behaviour following the marketers and companies’ desires.

Marketing Management: The Analysis of Breitling Watches in The Luxury Watch Market%Marketing Management:The Analysis of Breitling Watches in The Luxury Watch Market

Institute of Scientific and Technical Information of China (English)

王丽闻

2017-01-01

This essay will critically review the general situation and positioning of Breitling timepieces in the global market;It will begin with the background of Breitling to facilitate an understanding of the object. Initially, the target marketing of Breitling will be discussed by a number of assumptions in view of online researches. Subsequently, four aspects of the marketing mix will be analysed by comparing with its competitors to realise the latest conception and positioning of Breitling. Consequently, the elements that drive the purchase behaviour will be presented to reveal Breitling's competitive advantages in the luxury watch market.

A Marketing Plan That Works

Science.gov (United States)

Sparks, Jack D.

1976-01-01

Olivet College's marketing plan included survey of students, alumni, townspeople, and doners and analysis of the college's customer appeal, prices, and product mix. The author reports that the marketing objectives are being met and discusses the rationale and problems of applying business marketing principles to education. (JT)

The precaution principle in the human affairs management

International Nuclear Information System (INIS)

Godard, O.; Bourdeaux, I.; Dab, W.; Ewald, F.; Fabiani, J.L.; Gilbert, C.; Hermitte, M.A.; Hourcade, J.Ch.; Huber, G.; Laverie, M.; Martin, G.J.; Megie, G.; Pelegrin, J.; Reveret, J.P.; Weber, J.; Wynne, B.

1997-01-01

The precaution principle is applied in the example of The nuclear facilities in the United Kingdom, Windscale reactor and the Sellafield reprocessing plant. In the first case, an interpretation mistake in the behaviour of sediments in Irish Sea leads to a pollution by plutonium 239, and finally the admissible contamination of sediments became a possible ingestion of plutonium in atmosphere because of transport of this radioisotope from the sediments to the surface waters and then to atmosphere with this possibility of ingestion by man and ingestion is a more severe pollution than contamination. The second example is the difference of behaviour of Cesium 137 in front of acid soils or clayey soils, difference that the researchers did not see in United Kingdom around Sellafield plant but the Chernobyl accident brought to the fore this difference of behaviour. These examples proved if it was needed that scientific knowledge is uncomplete and consequently the precaution principle is highly required. Furthermore, the cases of the blood transfusion and the Aids virus, the impact on health of power lines and the ozone layer are also reviewed to enlight this precaution principle. (N.C.)

Helping 'light green' consumers walk the talk. Results of a behavioural intervention survey in the Swiss electricity market

Energy Technology Data Exchange (ETDEWEB)

Litvine, Dorian [University of Montpellier 1, LASER-CREDEN, UFR d' Economie, Montpellier (France); Wuestenhagen, Rolf [University of St. Gallen (Switzerland). IWOe-HSG

2011-01-15

While many consumer surveys show very positive attitudes towards renewable energy, the share of consumers actually purchasing green electricity is still in the single-digit percent range in most countries. What can be done to help consumers with positive attitudes towards green electricity to 'walk the talk', i.e. to behave consistently with their preferences? We developed a psychological model based on the theory of planned behaviour (TPB) to design a large-scale behavioural intervention survey with 1163 Swiss electricity consumers. Our results show that by providing information targeted at the key factors influencing the intention to purchase green electricity, namely attitudes towards purchase, social norms and perceived behavioural control, a significant increase in green electricity market share can be achieved. Our results show that price is not the only barrier to purchasing green electricity, and that information to increase the perceived benefit of buying green electricity as well as targeted communication to overcome inertia among retail electricity consumers are equally important factors. (author)

Marketing to Youth in the Digital Age: the Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media

OpenAIRE

Dunlop, Sally; Freeman, Becky; Jones, Sandra C.

2016-01-01

The near-ubiquitous use of social media among adolescents and young adults creates opportunities for both corporate brands and health promotion agencies to target and engage with young audiences in unprecedented ways. Traditional media is known to have both a positive and negative influence on youth health behaviours, but the impact of social media is less well understood. This paper first summarises current evidence around adolescents’ exposure to the promotion and marketing of unhealthy ...

CHANGES IN CONSUMER’S BEHAVIOUR ON THE ROMANIAN RETAIL MARKET IN THE CONTEXT OF ECONOMIC CRISIS

Directory of Open Access Journals (Sweden)

Catana Adina

2012-07-01

Full Text Available In order to observe the impact of the economic crisis of consumer’s behaviour on the Romanian retail market, I focused my research on the evolution of consumption expenditure of households. I studied aspects from European Union and Romania. The study is based on the research taken in the project of PhD research with the theme: The impacts of Economic Integration on Romanian Retail. I used data from Eurostat, the Romanian Statistical Institution, specialised studies etc.

The Principle(s) of Co-existence in the Market for GMOs in Europe: Social, Economic and Legal Avenues

NARCIS (Netherlands)

Purnhagen, K.; Wesseler, J.H.H.

2016-01-01

The European policy of co-existence for GMOs follows a number of well-established social, economic and legal principles. Applying these principles in practice has resulted in a complex “rag rug” of co-existence policies in Europe. This rag rug makes enforcement of these principles difficult, at

Etika Marketing Syariah

Directory of Open Access Journals (Sweden)

Luqman Nurhisam

2017-12-01

Full Text Available Marketing activities (marketing which is the activity of distributing goods and services ranging from producers to the hands of consumers. In this case there are some fundamental questions that encompass marketing activities (marketing; ranging from what is marketed, who is marketing, to how goods and services are marketed through the activities of marketing functions such as purchase, sales, transportation, and so forth. The problem that arises then is, most of the producers/the company with the marketers (marketers who do not consider the moral and ethical aspects of marketing the products they offer, the most important for them is how to make the products they offer acceptable and successful and control the market share. Especially if the marketer is pressed by the target company that must be achieved and the bonus will be obtained, then to achieve the target, not infrequently a marketer doing various ways, to the point of crashing the signs and ethics that have been established in religion. This study aims to analyze how the ethical aspect in the concept and practice in marketing (marketing sharia by the company / producer of goods and services. The research method used in this research is descriptive qualitative analysis, using linguistic or language approach that is describe the concept and structure of marketing language as it is. From this study it can be concluded that the majority of scholars allow the concepts and practices in sharia marketing, seen from the process of creation, the process of bidding, as well as the process of change of value (value in sharia marketing there should be no things that conflict with the principles that exist in sharia. As long as it can be guaranteed, and deviation of principles in sharia does not occur in any transaction inside marketing, it can be allowed in syarak. As well as in the ethical aspect has also fulfilled the spiritual elements that are spiritual based, the divinity is sourced from the

Do Counseling and Marketing Mix?

Science.gov (United States)

Fong-Beyette, Margaret L.

1988-01-01

Responds to Wittman's previous article on counseling and marketing by discussing concerns about two of Wittman's purposes for use of marketing: improved services in consumers and economic survival of counseling profession. Agrees that counseling profession needs to understand basic marketing principles used by business and health care industry;…

Strategic approach to film marketing in international setting

Directory of Open Access Journals (Sweden)

Štavljanin Velimir

2011-01-01

Full Text Available This paper represents the strategic aspects of the film marketing through an analysis of contemporary international theory and practice. The analysis is based on the basic principles of the film marketing and film product development. Application of marketing principles in the film industry under the new business conditions is only a prerequisite, but no more a guarantee of success. From the point of view of marketing managers, success must be ensured by the strategic approach, which is addressed in the paper. Given that the most successful marketing activities depend on the marketing mix strategies, a novel approach to film marketing mix was one of the main focuses of the paper. Attention of a separate chapter is focused on film marketing mix, taking into account technology impact on film marketing. .

Expanding Marketing Principles for the Sale of Higher Education

Science.gov (United States)

Rudd, Denis; Mills, Richard

2008-01-01

This paper will develop and explain a conceptual framework for the use of business industry marketing techniques within the higher educational spectrum. This framework will demonstrate how sound marketing management can help higher education increase its effectiveness and improve student interest, as well as encourage the development of managerial…

Empirical assessment of market power in the Alberta wholesale electricity market

International Nuclear Information System (INIS)

Qu, F.

2007-01-01

In the 1990s, many countries began to unbundle regulated electricity monopolies into generation, transmission, distribution and retail companies. Transmission and distribution services remained regulated, but generation and retail services were open for competition. Wholesale and retail electricity markets were created. This paper presented a newly developed competitiveness index specifically for the Alberta market through a simple and standard economic approach. The Alberta Electric Utilities Act came into effect in January 1996. This paper described how the Alberta wholesale electricity market works and demonstrated how to model market power in the electricity market. In this study, power generating companies in Alberta were divided into 2 groups. The first group contained the 5 largest firms called strategic firms, while the other group contained the small generating companies called non-strategic firms or the competitive fringe. In the sample years 2003 and 2004, strategic firms withheld capacity when price was above marginal cost and behaved within the range of competitive pricing. They were more likely to price competitively than to use unilateral market power prices. In addition, firms had higher price-cost margins during the off-peak season. This paper explained in detail the reason for this unusual off-peak pattern. The index to measure a firm's strategic behaviour in the Alberta electricity market was developed according to price-cost margin data where firm-behaviour effect was distinguished from the demand-elasticity effect. It was concluded that policy-makers and regulations should consider the magnitude and source of market power when designing market structure, rules and trading practices. 9 refs., 5 tabs., 2 figs

Theory in Social Marketing

DEFF Research Database (Denmark)

Hastings, Gerard; Brown, Abraham; Anker, Thomas Boysen

2010-01-01

influence this positioning (Social Cognitive Theory and Social Norms) and; (iii) what offerings might encourage them to change their behaviour – or, those in a position to do so, to make the social context more conducive to change (Exchange Theory). Moreover, the chapter outlines how social marketers might......The chapter looks at three important theories which help social marketers to think more systematically about the key questions they need to address:  (i) how does the target group or population feel about a particular behaviour (Stages of Change Theory); (ii) what social and contextual factors...... benefit from a social epistemological approach....

THE GREGARIOUS BEHAVIOR OF INVESTORS FROM BALTIC STOCK MARKETS

Directory of Open Access Journals (Sweden)

Pece Andreea Maria

2015-07-01

Full Text Available The main objective of this research is to investigate market participants’ gregarious behaviour in Baltic stock markets, namely Lithuania, Latvia and Estonia during the period January 2003-December 2013. The herding behaviour derives from the investors’ irrationality, who trade financial assets based on their positive expectations about prices future growth, generating manias among other market participants, thus ignoring the real return rates and the risk levels of their investments.The investors’ irrational behaviour is influenced by actions, feelings and impulses that are intertwined: mimicry, fear, trust, greed, optimism, pessimism, euphoria, panic. These features highlight an erroneous perception of investors in point of unsustained increase in prices, which has been generated by the stock prices deviations from their fundamental value.Under these premises, optimism, overreaction and speculative bubbles are appearing on the market and may constitute triggering factors of a financial crash.The probability of the occurrence of the speculative bubbles and financial crashes is influenced by the continuous entry on the market of new investors and less informed participants, which often act based on impulse, following a benchmark, without considering their own analysis and information that they hold. The existence of a “collective behaviour” of the investors, which is manifested by their tendency to imitate other market participants actions and to “follow the herd”, so ignoring their own beliefs, may increase market sensitivity to shocks and the probability of the occurrence of the systemic risk.In order to identify the investors’ herding behaviour, I have applied an adjusted CSSD model proposed by (Yao, Ma, Peng He, 2014, which implies the inclusion of two additional variables, the first one, to reduce the effect of multicollinearity and a second one, a lag term of the dependent variable, in order to improve the power of the

Market design and supply security in imperfect power markets

International Nuclear Information System (INIS)

Schwenen, Sebastian

2014-01-01

Supply security in imperfect power markets is modelled under different market designs. In a uniform price auction for electricity with two firms, strategic behaviour may leave firms offering too few capacities and unable to supply all realized demand. Market design that relies on capacity markets increases available generation capacities for sufficiently high capacity prices and consequently decreases energy prices. However, equilibrium capacity prices are non-competitive. Capacity markets can increase security of supply, but cannot mitigate market power, which is exercised in the capacity market instead of the energy market. - Highlights: • I model two power generating firms who compete to serve stochastic demand in a multiunit uniform price auction. • In equilibrium, blackout probabilities can arise through capacity withholding. • Capacity mechanisms decrease capacity withholding and the expected energy price. • With dominant firms, capacity mechanisms are only effective if capacity prices are non-competitive and include a mark-up for leaving the energy-only market optimum

Multi level marketing

OpenAIRE

Sedlák, Pavel

2008-01-01

Bachelor's thesis on "Multilevel marketing" focuses on characterization of multilevel marketing, pyramid schemes and their comparison. The work is divided into three chapters. The first part is devoted to the theme of multilevel marketing and principles of its operation. The main positives and negatives of this system are marked out. The second chapter describes pyramid schemes, their functioning, unsustainability and illegality. It is also devoted to Ponzi scheme. In the last chapter the cha...

Four essays on market power in energy economics

Energy Technology Data Exchange (ETDEWEB)

Hansen, Petter Vegard

2008-07-01

Market power in energy markets is discussed intensively in both academic and public arenas. There has been an intense energy debate on market power at least since the Organization of Petroleum Exporting Countries (OPEC) exercised its market power and caused the 'oil crisis' of the 1970s, and again following the deregulation of electricity markets at the beginning of the 1990s. However, this debate is not new. In 1911, for example, the US Supreme Court divided Standard Oil into 34 separate companies using antitrust law. With increasing energy prices and the ongoing process of liberalization of electricity markets throughout the world, the topic is still relevant for future markets. The four essays in this dissertation discuss specific aspects of market power in energy markets. The first essay concerns the crude oil market, and the remaining three essays relate to market power in the Nordic and Norwegian electricity markets. In the first essay, a multi-equation dynamic econometric model tests whether the behaviour of OPEC, as a whole or as different subgroups, is consistent with the behaviour of dominant producers in the world crude oil market. The second essay is a theoretical work that introduces uncertainty in inflow to the discussion of market power in hydropower markets by analysing the effects of uncertainty in inflow on market performance under alternative assumptions about market structure. In the third essay, high-frequency data are used to analyse how price signals from the spot market affect end-user demand in the Norwegian and Swedish electricity markets. Finally, in the fourth essay, retailer and household behaviour in the Norwegian electricity market are analysed using detailed information on prices and other market characteristics. In the following section, I provide highlights from a general discussion of market power in order to set the essays included in this dissertation in context. (Author). refs., figs., tabs

Comparative Study between Two Market Clearing Schemes in Wind Dominant Electricity Markets

DEFF Research Database (Denmark)

Farashbashi-Astaneh, Seyed-Mostafa; Hu, Weihao; Chen, Zhe

2015-01-01

High price volatility and excessive price reduction are introduced as two emerging problems in wind dominant electricity markets. In this study, an agent-based simulation methodology is employed to investigate the impact of two pricing mechanisms, uniform and pay-as-bid, on the mentioned problems....... According to the proposed agent-based approach, electricity market agents (here generation units) learn from their previous bidding experience to obtain maximum financial. A comparative study is then conducted to investigate the impact of mentioned pricing schemes on price volatility and average price level....... It is shown that these two pricing mechanisms cause different bidding behaviours for the generation units. This study suggests that this change in market agent behaviour, modifies the overall price volatility and system average price. The results indicate that a pay-as-bid pricing mechanism can alleviate...

Strategic Planning and the Marketing Process: Library Applications.

Science.gov (United States)

Wood, Elizabeth J.

1983-01-01

Illustrates how basic principles of marketing and strategic market planning can be applied to libraries and discusses some concepts of strategic planning (organization mission, objectives and goals, growth strategy, program portfolio plan) and marketing (opportunity analysis, target market selection, marketing mix strategy, marketing systems…

Promoting healthy competition across the energy market

International Nuclear Information System (INIS)

Anon.

2001-01-01

As of August 1 last year, Finland's Electricity Market Authority became the Energy Market Authority. The timing of the change coincided with the introduction of Finland's new Natural Gas Market Act and reflected the extension of the Authority's responsibility to cover promoting healthy and efficient competition on both the electricity and natural gas market and to secure reasonable and equitable service principles in the operations of both networks. The Electricity Market Authority began operations in mid-1995 as an expert body subordinate to the Ministry of Trade and industry when Finland's Electricity Market Act came into force, bringing with it a phased opening-up of the Finnish electricity market. The principle task of the Authority was, and remains, to supervise the pricing of transmission, distribution, and other network services, and to ensure a healthy level of competition

Gas pricing in Europe. Pt. 1. Wholesale markets

International Nuclear Information System (INIS)

Donath, R.

1996-01-01

The article investigates gas pricing in the European procurement market and the wholesale markets of the most important EU consumer markets. It demonstrates that value-oriented pricing principles override cost-oriented pricing principles. For one thing, and independently of pricing principles, two- or three-part demand price systems or basic price systems are common. For another, the frequently encountered opportunities for the differentiation of prices show that as long as there is merely substitution competition instead of direct competition, gas suppliers have a certain degree of freedom in fixing their prices. By contrast, the introduction of direct competition in Great Britain has reduced suppliers' individual price fixing margins, because short-term supply and demand variations in the now created spot market are decisive for gas pricing. (orig.) [de

Survey data on consumer behaviour in olive oil markets: The role of product knowledge and brand credence.

Science.gov (United States)

Salazar-Ordóñez, Melania; Rodríguez-Entrena, Macario; Cabrera, Elena R; Henseler, Jörg

2018-06-01

This paper presents data conducted to analyse consumer behaviour in agri-food markets, where product differentiation failures occur, with the aim of disentangling the roles played by both consumer information and inferences made from informational stimuli. We thus examined consumer knowledge structures and brand credence related to attitudes towards a particular foodstuff and a product alternative, as well as the actual consumption of the foodstuff. To do so, the selected case study was the olive oil markets in Spain, given that products such as extra virgin olive oil (EVOO) and refined olive oil (ROO), that differ in terms of intrinsic features, become undifferentiated. The data of the observed variables were collected from 700 regular buyers from an online panel at the household level in southern Spain. The data were processed using both Excel for checking, cleaning and descriptive purposes and ADANCO 2.0 (Dijkstra and Henseler, 2015) [1] for performing the model estimations.

Survey data on consumer behaviour in olive oil markets: The role of product knowledge and brand credence

Directory of Open Access Journals (Sweden)

Melania Salazar-Ordóñez

2018-06-01

Full Text Available This paper presents data conducted to analyse consumer behaviour in agri-food markets, where product differentiation failures occur, with the aim of disentangling the roles played by both consumer information and inferences made from informational stimuli. We thus examined consumer knowledge structures and brand credence related to attitudes towards a particular foodstuff and a product alternative, as well as the actual consumption of the foodstuff. To do so, the selected case study was the olive oil markets in Spain, given that products such as extra virgin olive oil (EVOO and refined olive oil (ROO, that differ in terms of intrinsic features, become undifferentiated. The data of the observed variables were collected from 700 regular buyers from an online panel at the household level in southern Spain. The data were processed using both Excel for checking, cleaning and descriptive purposes and ADANCO 2.0 (Dijkstra and Henseler, 2015 [1] for performing the model estimations.

THE INFLUENCE OF GREEN MARKETING STRATEGIES TO CONSUMERS ENVIRONMENTAL BEHAVIOUR

OpenAIRE

Gunawan, Yoan Nita

2016-01-01

This research aims to investigate the influence of eco-labelling, green packaging and branding, environmental advertisement, green premium pricing, and eco-image to consumers’ environmental behaviour. The result found that in overall all has influence consumers’ environmental behaviour. However, when it came to partial test, only eco-labelling, green packaging and branding, and green premium pricing which contributes to the consumers’ environmental behaviour.

Dynamic market behaviour of autonomous network based power systems

NARCIS (Netherlands)

Jokic, A.; Wittebol, E.H.M.; Bosch, van den P.P.J.

2006-01-01

Dynamic models of real-time markets are important since they lead to additional insights of the behavior and stability of power system markets. The main topic of this paper is the analysis of real-time market dynamics in a novel power system structure that is based on the concept of autonomous

The Principles of Marketing and Relationship Management.

Science.gov (United States)

Soules, Aline

2001-01-01

Discusses the concepts of marketing and relationship management as they apply to libraries. Topics include perceptions of the profession; environments that libraries operate in; connecting content and users through access and services; and the need for reliable and consistent collection of effective data. (Author/LRW)

Marketing 2.0 für Medizinbibliotheken / Marketing 2.0 for medical libraries

Directory of Open Access Journals (Sweden)

Obst, Oliver

2007-07-01

Full Text Available For medical libraries marketing and public relations are essential factors, which are important for strategic planning. They positively affect the imbedding into the organization and the customer relationship. The decrease of the information monopoly, the flood of information and the increasing competition strengthen the necessity for marketing activities. Fundamental principles of marketing and public relations are described and illustrated with examples from the Branch Library of Medicine at Münster. New methods such as weblog marketing and viral marketing are presented.

The Influence of Marketing Communication on the Consumer’s Buyer Behavior – A Relationship Marketing Approach

Directory of Open Access Journals (Sweden)

Tichindelean Mihai

2015-04-01

Full Text Available The purpose of the paper is to identify the nature of the influence of a company’s marketing communication of the actual consumer behaviour. To achieve this purpose, the paper is structures in two parts; firstly, the recent literature regarding relationship marketing paradigm is reviewed and the value chain concept is presented. The second part contains a survey-based research which uses book-store customers as target unit. Sales promotion and advertising are used as input variables in identifying the variation in the client’s buying behaviour. Client behaviour was measured through three variables: monetary value spent by the clients within their last purchasing experience, buying frequency of the clients, and their buying intention.

'Normal' markets, market imperfections and energy efficiency

International Nuclear Information System (INIS)

Sanstad, A.H.; Howarth, R.B.

1994-01-01

The conventional distinction between 'economic' and 'engineering' approaches to energy analysis obscures key methodological issues concerning the measurement of the costs and benefits of policies to promote the adoption of energy-efficient technologies. The engineering approach is in fact based upon firm economic foundations: the principle of lifecycle cost minimization that arises directly from the theory of rational investment. Thus, evidence that so-called 'market barriers' impede the adoption of cost-effective energy-efficient technologies implies the existence of market failures as defined in the context of microeconomic theory. A widely held view that the engineering view lacks economic justification, is based on the fallacy that markets are 'normally' efficient. (author)

Principle of Care and Giving to Help People in Need.

Science.gov (United States)

Bekkers, René; Ottoni-Wilhelm, Mark

2016-01-01

Theories of moral development posit that an internalized moral value that one should help those in need-the principle of care-evokes helping behaviour in situations where empathic concern does not. Examples of such situations are helping behaviours that involve cognitive deliberation and planning, that benefit others who are known only in the abstract, and who are out-group members. Charitable giving to help people in need is an important helping behaviour that has these characteristics. Therefore we hypothesized that the principle of care would be positively associated with charitable giving to help people in need, and that the principle of care would mediate the empathic concern-giving relationship. The two hypotheses were tested across four studies. The studies used four different samples, including three nationally representative samples from the American and Dutch populations, and included both self-reports of giving (Studies 1-3), giving observed in a survey experiment (Study 3), and giving observed in a laboratory experiment (Study 4). The evidence from these studies indicated that a moral principle to care for others was associated with charitable giving to help people in need and mediated the empathic concern-giving relationship. © 2016 The Authors. European Journal of Personality published by John Wiley & Sons Ltd on behalf of European Association of Personality Psychology.

On the foundation of a variational principle for decaying systems

International Nuclear Information System (INIS)

Szasz, G.I.

1976-01-01

Taking into account the circumstances that the decay of an unstable microscopic system into two fragments is established by the counting of one of the decay products in a detector, the observed exponential decay law then asserts only knowledge of the spatiotemporal behaviour of the probability density (and therewith knowledge of the decaying state) at a large finite distance from the site of decay. We therefore formulate a variational principle, of which stationary functions show this decay behaviour. In addition to the resonant wave functions there are also solutions of the variational principle, which decrease exponentially with increasing distance, i.e., functions which could be used to describe the bound states. As the time-dependent treatment shows, the decaying states cannot occur in isolation in a scattering process. The mathematical characterisation of the decaying states via a variational principle is incorporated in a theory of open physical systems. In contradiction to the variational principle of Schroedinger our principle does not provide complete knowledge of the quantum states, but this is not needed in order to describe the decay. (orig.) [de

Subject, object and tasks of the marketing audit

OpenAIRE

Fayzulayeva, K.

2009-01-01

In the article issues of the marketing audit theory are considered. Views of different authors on the tasks and objects of the marketing audit and marketing control are suggested. Objectives and principles of marketing audit performing are determined.

THE FRACTAL MARKET HYPOTHESIS

Directory of Open Access Journals (Sweden)

FELICIA RAMONA BIRAU

2012-05-01

Full Text Available In this article, the concept of capital market is analysed using Fractal Market Hypothesis which is a modern, complex and unconventional alternative to classical finance methods. Fractal Market Hypothesis is in sharp opposition to Efficient Market Hypothesis and it explores the application of chaos theory and fractal geometry to finance. Fractal Market Hypothesis is based on certain assumption. Thus, it is emphasized that investors did not react immediately to the information they receive and of course, the manner in which they interpret that information may be different. Also, Fractal Market Hypothesis refers to the way that liquidity and investment horizons influence the behaviour of financial investors.

Creativity and Marketing: Interview With Marie Taillard

Directory of Open Access Journals (Sweden)

Marie Taillard

2012-11-01

Full Text Available In this interview Dr. Taillard discusses her interest and ongoing research in the areas of marketing, consumer behaviour and creativity. She considers how academic training can be applied to a business context and describes the newly formed Creativity Marketing Centre at ESCP Europe. Exploring the multiple intersections between creativity and marketing represents not only a paradigmatic change for those interested in business and consumer behaviour but also for researchers of creativity who can start envisioning and studying consumption as a creative act. This interview will offer valuable points of reflection for all those interested to know more about this approach.

An empirical analysis on the effects of marketing communications on market share adjustment

Directory of Open Access Journals (Sweden)

Somayeh Hozouri

2014-01-01

Full Text Available During the past few years, there has been growing competition between two primary sources of mobile service providers including Hamrah Aval and Irancell in Iran. The competition is so tight that both service providers have spent significant amount of money on marketing planning. Therefore, it is necessary to find important factors influencing on better marketing planning. This paper presents an investigation to analyze the effects of marketing communications on market share adjustment. The proposed study of this paper has used principle component analysis and it has detected four factors environment issues, marketing organization, market development and relationship oriented.

Factors of influence and changes in the tourism consumer behaviour

Directory of Open Access Journals (Sweden)

Fratu, D.

2011-01-01

Full Text Available Consumer behaviour is a very important aspect to be studied in every marketing activity, therefore in tourism marketing as well. Defining and identifying the factors that influence consumers help in understanding individual needs and buying processes in their whole complexity. Consumers have changed their behaviour over the last two years due to the instability of the economic environment. The author describes in this article the factors which influence consumer behaviour and also presents how it has changed over the past two years.

Economy, market and chain

OpenAIRE

Sukkel, W.; Hommes, M.

2009-01-01

In their pursuit of growth and professionalisation, the Dutch organic sector focuses primarily on market development. But how do you stimulate the market for organic foods? This is the subject of many research projects concerning market, consumer preferences and the supply chain. These projects focus specifically at consumer purchasing behaviour, product development, supply chain formation and minimising cost price. As a rule, this research takes place in close cooperation with chain actors

Will cross-ownership reestablish market power in the Nordic power market?

International Nuclear Information System (INIS)

Amundsen, Eirik S.; Bergman, Lars

2000-01-01

The integration of the power markets in Norway and Sweden in 1996 significantly constrained the major power companies' ability to exercise market power within their national borders. In recent years, however, mergers and reciprocal acquisition of shares have reduced the number of independent players on the Norwegian-Swedish power market. The aim of this paper is to explore to what extent increasing cross-ownership among major power companies in Norway and Sweden might re-establish the market power that was lost when the two national power markets were integrated. The analysis is based on a numerical model, assuming Cournot quantity setting behaviour, of the Norwegian-Swedish power market. The simulation results suggest that partial ownership relations between major generators and other power-producing firms tend to increase horizontal market power and thus the market price of electricity. (author)

Applying Services Marketing Principles to Postgraduate Supervision

Science.gov (United States)

Dann, Stephen

2008-01-01

Purpose: The paper aims to describe the application of two key service quality frameworks for improving the delivery of postgraduate research supervision. The services quality frameworks are used to identify key areas of overlap between services marketing practice and postgraduate supervision that can be used by the supervisor to improve research…

The missing link between values and behaviour

DEFF Research Database (Denmark)

Brunsø, Karen

For a long time human values have been perceived as abstrat cognitions representing desired goals or end-states which motivate humnan behaviour. A number of studies have tried to explore the link between values and behaviour, but often different constructs are included as intermediate links between...... values and specific behaviour, since values may be too abstract to influence behaviour directly. We propose the concept of lifestyle as a mediator between values and behaviour, and present our approach to lifestyle based on principles from cognitive psychology, where we distinguish between values...... and lifestyle and behaviour. Based on this appraoch we collected data covering values, lifestyle and behaviour, and estimated the cogntiive hierarchy from values to lifestyle to behaviour by structural equation models....

Segmenting the Adult Education Market.

Science.gov (United States)

Aurand, Tim

1994-01-01

Describes market segmentation and how the principles of segmentation can be applied to the adult education market. Indicates that applying segmentation techniques to adult education programs results in programs that are educationally and financially satisfying and serve an appropriate population. (JOW)

A Reconceptualization of the Marketing Mix: Using the 4 C's To Improve Marketing Planning in Higher Education.

Science.gov (United States)

Wasmer, D. J.; Williams, James R.; Stevenson, Julie

1997-01-01

Higher education institutions have increasingly adopted marketing principles to achieve institutional objectives. However, direct application of the traditional marketing mix as characterized by four P's (product, price, place, promotion) can be problematic. A reconceptualization of the marketing mix applies four C's: concept (mix of goods and…

The effectiveness of social marketing in global health: a systematic review.

Science.gov (United States)

Firestone, Rebecca; Rowe, Cassandra J; Modi, Shilpa N; Sievers, Dana

2017-02-01

Social marketing is a commonly used strategy in global health. Social marketing programmes may sell subsidized products through commercial sector outlets, distribute appropriately priced products, deliver health services through social franchises and promote behaviours not dependent upon a product or service. We aimed to review evidence of the effectiveness of social marketing in low- and middle-income countries, focusing on major areas of investment in global health: HIV, reproductive health, child survival, malaria and tuberculosis. We searched PubMed, PsycInfo and ProQuest, using search terms linking social marketing and health outcomes for studies published from 1995 to 2013. Eligible studies used experimental or quasi-experimental designs to measure outcomes of behavioural factors, health behaviours and/or health outcomes in each health area. Studies were analysed by effect estimates and for application of social marketing benchmark criteria. After reviewing 18 974 records, 125 studies met inclusion criteria. Across health areas, 81 studies reported on changes in behavioural factors, 97 studies reported on changes in behaviour and 42 studies reported on health outcomes. The greatest number of studies focused on HIV outcomes (n = 45) and took place in sub-Saharan Africa (n = 67). Most studies used quasi-experimental designs and reported mixed results. Child survival had proportionately the greatest number of studies using experimental designs, reporting health outcomes, and reporting positive, statistically significant results. Most programmes used a range of methods to promote behaviour change. Programmes with positive, statistically significant findings were more likely to apply audience insights and cost-benefit analyses to motivate behaviour change. Key evidence gaps were found in voluntary medical male circumcision and childhood pneumonia. Social marketing can influence health behaviours and health outcomes in global health; however evaluations

Behavioural Present Value Defined as Fuzzy Number – a New Approach

Directory of Open Access Journals (Sweden)

Piasecki Krzysztof

2015-12-01

Full Text Available The behavioural present value is defined as a fuzzy number assessed under the impact of chosen behavioural factors. The first formal model turned out to be burdened with some formal defects which are finally corrected in the presented article. In this way a new modified formal model of a behavioural present value is obtained. New model of the behavioural present value is used to explain the phenomenon of market equilibrium on the efficient financial market remaining in the state of financial imbalance. These considerations are illustrated by means of extensive numerical case study.

Mobile marketing for mobile games

OpenAIRE

Vu, Giang

2016-01-01

Highly developed mobile technology and devices enable the rise of mobile game industry and mobile marketing. Hence mobile marketing for mobile game is an essential key for a mobile game success. Even though there are many articles on marketing for mobile games, there is a need of highly understanding mobile marketing strategies, how to launch a mobile campaign for a mobile game. Besides that, it is essential to understand the relationship between mobile advertising and users behaviours. There...

Corporate Social Behaviour

DEFF Research Database (Denmark)

Neergaard, Peter; Rahbek Pedersen, Esben

2003-01-01

Over the last decades, the industrialised countries have experienced a shift from the Keynesian state intervention paradigm towards a more market-regulated economy. Firms have found themselves in a new era, where they are expected to self-regulate their behaviour in terms of working conditions...

The influence of economic and marketing factors on market behaviour of young consumers

Directory of Open Access Journals (Sweden)

Joanna Kicińska

2010-01-01

Full Text Available Due to the high value of the market of young consumers in Poland, both children and the youth constitute a very attractive segment of consumers. A very high rate of them have their own money. This article aims at evaluation of influence of economic and marketing determinants on market choices of teenagers. The research shows that the determinants are of a crucial significance; the most important being the quality of goods and their prices. The most popular source of income for teenagers is the pocket money received from their parents. Young consumers use different ways of promotion and ways of sales support. Professional service and the possibility of the return of the product are the most appreciated assets of trading points.

Sectoral Market Mechanisms

Energy Technology Data Exchange (ETDEWEB)

NONE

2009-07-01

This paper first reviews proposals for the design of sectoral and related market mechanisms currently debated, both in the UNFCCC negotiations, and in different domestic legislative contexts. Secondly, it addresses the possible principles and technical requirements that Parties may wish to consider as the foundations for further elaboration of the mechanisms. The third issue explored herein is domestic implementation of sectoral market mechanisms by host countries, incentives to move to new market mechanisms, as well as how the transition between current and future mechanisms could be managed.

Rethinking Marketing Curricula in the Internet Age

Science.gov (United States)

Bevan-Dye, A. L.; Venter, P. F.

2008-01-01

The aim of this research is to identify an inventory of topics pertaining to the Internet-driven marketing principles that have emerged from the Internet's implication to and application in marketing that bear relevance to the study field of mainstream marketing. Empirical research was conducted to measure South African marketing educators' and…

Social marketing campaigns that promote condom use among MSM: a literature review.

Science.gov (United States)

Neville, Stephen; Adams, Jeffery; Holdershaw, Judith

2014-03-01

The turn of the century has seen an increase in reported cases of sexually transmitted infections including the human immunodeficiency virus, particularly in groups of men who have sex with men. Both internationally and in New Zealand the implementation of social marketing human immunodeficiency virus prevention programmes are identified as appropriate mechanisms to promote condom use in men who have sex with men. This paper presents a review of the literature on research-based social marketing initiatives designed to decrease sexually transmitted infections, including the human immunodeficiency virus, through an increase in condom use by men who have sex with men. Eleven quality assured articles met the inclusion criteria and were consequently included in the review. The review presented here strongly supports the utilisation of behaviourally based social marketing campaigns to increase condom use in men who have sex with men. Nurses are frequently first point of contact for consumers of health services. As such they need to have a sound understanding of not only Get it On!, a New Zealand social marketing campaign designed to promote condom use, but also about existing international campaigns. Nurses should also know about social marketing principles if they are to effect positive changes in condom use and address the complex challenges inherent in tackling increased rates of sexually transmitted infections, including the human immunodeficiency virus.

Evolutionary dynamics of the cryptocurrency market.

Science.gov (United States)

ElBahrawy, Abeer; Alessandretti, Laura; Kandler, Anne; Pastor-Satorras, Romualdo; Baronchelli, Andrea

2017-11-01

The cryptocurrency market surpassed the barrier of $100 billion market capitalization in June 2017, after months of steady growth. Despite its increasing relevance in the financial world, a comprehensive analysis of the whole system is still lacking, as most studies have focused exclusively on the behaviour of one (Bitcoin) or few cryptocurrencies. Here, we consider the history of the entire market and analyse the behaviour of 1469 cryptocurrencies introduced between April 2013 and May 2017. We reveal that, while new cryptocurrencies appear and disappear continuously and their market capitalization is increasing (super-)exponentially, several statistical properties of the market have been stable for years. These include the number of active cryptocurrencies, market share distribution and the turnover of cryptocurrencies. Adopting an ecological perspective, we show that the so-called neutral model of evolution is able to reproduce a number of key empirical observations, despite its simplicity and the assumption of no selective advantage of one cryptocurrency over another. Our results shed light on the properties of the cryptocurrency market and establish a first formal link between ecological modelling and the study of this growing system. We anticipate they will spark further research in this direction.

Evolutionary dynamics of the cryptocurrency market

Science.gov (United States)

Alessandretti, Laura; Pastor-Satorras, Romualdo; Baronchelli, Andrea

2017-01-01

The cryptocurrency market surpassed the barrier of $100 billion market capitalization in June 2017, after months of steady growth. Despite its increasing relevance in the financial world, a comprehensive analysis of the whole system is still lacking, as most studies have focused exclusively on the behaviour of one (Bitcoin) or few cryptocurrencies. Here, we consider the history of the entire market and analyse the behaviour of 1469 cryptocurrencies introduced between April 2013 and May 2017. We reveal that, while new cryptocurrencies appear and disappear continuously and their market capitalization is increasing (super-)exponentially, several statistical properties of the market have been stable for years. These include the number of active cryptocurrencies, market share distribution and the turnover of cryptocurrencies. Adopting an ecological perspective, we show that the so-called neutral model of evolution is able to reproduce a number of key empirical observations, despite its simplicity and the assumption of no selective advantage of one cryptocurrency over another. Our results shed light on the properties of the cryptocurrency market and establish a first formal link between ecological modelling and the study of this growing system. We anticipate they will spark further research in this direction. PMID:29291057

Peculiarities of marketing communications in cultural marketing

Directory of Open Access Journals (Sweden)

Daniel Gardan

2016-09-01

Full Text Available Extending the application of marketing science specific concepts and principles in various sectors would not have been possible without their gradual evolution, in terms of customization and differentiation tailored for a specific field. This phenomenon regarding marketing evolution in terms of both extensively and intensively way, led to the emergence and consolidation of a set of concepts adapted also for cultural products and services market, or in other words for culture “consumption”. This article highlights a number of marketing communications specific elements, derived from the peculiarities of modern culture consumer and the latest technologies interference in the creation and delivery of cultural products and services. Given the high degree of consumer involvement in relation to the needs that underlie consumption of cultural products and services, as well as the dimension specific for an artistic act in some cases, marketing communications has to respond to particular challenges in the process of building customer-provider relationship.

76 FR 16038 - Proposed Collection; Comment Request for Prepaid Card Marketing Customer Survey, CS-10-251.

Science.gov (United States)

2011-03-22

... of social marketing. Social marketing principles and practices apply marketing principles to social... Prepaid Card Marketing Customer Survey, CS-10-251. AGENCY: Internal Revenue Service (IRS), Treasury..., the IRS is soliciting comments concerning Prepaid Card Marketing Customer Survey, CS-10-251 DATES...

Supply Chain Control Principles in Local Food Production: A Norwegian Case Study

Directory of Open Access Journals (Sweden)

Heidi C. Dreyer

2014-08-01

Full Text Available Based on an analysis of the supply chain of four producers of local specialty foods, we explore how planning and control principles can be applied to align supply chain capabilities and market requirements. It has been shown that local food struggles with market access, and that the supply chain is one of the obstacles preventing local food producers from gaining a solid market position. We identify a number of features of the local food chain, analyse the obstacles and develop generic designs and control principles for local food producers.

Understanding and changing human behaviour—antibiotic mainstreaming as an approach to facilitate modification of provider and consumer behaviour

Science.gov (United States)

Tamhankar, Ashok J.

2014-01-01

This paper addresses: 1) Situations where human behaviour is involved in relation to antibiotics, focusing on providers and consumers; 2) Theories about human behaviour and factors influencing behaviour in relation to antibiotics; 3) How behaviour in relation to antibiotics can change; and, 4) Antibiotic mainstreaming as an approach to facilitate changes in human behaviour as regards antibiotics. Influencing human behaviour in relation to antibiotics is a complex process which includes factors like knowledge, attitudes, social norms, socio-economic conditions, peer pressure, experiences, and bio-physical and socio-behavioural environment. Further, key concepts are often perceived in different ways by different individuals. While designing and implementing projects or programmes for behavioural change with respect to antibiotics for professionals or consumers it is helpful to consider theories or models of behaviour change, e.g. the ‘stages of change model’, including pre-contemplation, contemplation, preparation, action, and maintenance. People in different stages of change are susceptible to different behaviour modification strategies. Application of marketing principles to ‘global good’, so-called ‘social marketing’, to improve ‘welfare of the individual and society’ is gaining increased attention in public health. In conclusion, just providing correct knowledge is not sufficient although it is a pre-requisite for behaviour modification in the desired direction. We can never change the behaviour of any other human, but we can facilitate for others to change their own behaviour. One possibility is to implement ‘antibiotic mainstreaming’ as a potentially effective way for behaviour modification, i.e. to address consequences for maintaining effective antibiotics in all activities and decisions in society. PMID:24735112

Behavioural Sciences and the Regulation of Privacy on the Internet

NARCIS (Netherlands)

Zuiderveen Borgesius, F.; Alemanno, A.; Sibony, A.-L.

2015-01-01

This chapter examines the policy implications of behavioural sciences insights for the regulation of privacy on the Internet, by focusing in particular on behavioural targeting. This marketing technique involves tracking people’s online behaviour to use the collected information to show people

Making Markets in Long-Term Care: Or How a Market Can Work by Being Invisible

NARCIS (Netherlands)

K.J. Grit (Kor); T. Zuiderent-Jerak (Teun)

2017-01-01

textabstractMany Western countries have introduced market principles in healthcare. The newly introduced financial instrument of “care-intensity packages” in the Dutch long-term care sector fit this development since they have some characteristics of a market device. However, policy makers and care

THE BERTRAND MODEL OF THE SINGLE MARKET

Directory of Open Access Journals (Sweden)

Vadasan Ioana

2010-12-01

Full Text Available Starting with the signification of the rationality hypothesis when the agent’s contentment is directly affected by the other agents’ decisions, the theory of games defines solutions for solving different situations of conflict. The economic actors have different behaviours of the Single Market. Oligopoly strategic behaviours were analysed by the Bertrand model. The two types revealed in the work show that strategic interactions are sensitive to the companies’ features, products and markets. Regarding the situation when we have an oligopoly competition, the companies make interdependent decisions in the environment affected by risk and uncertainty of the Single Market. For this reason it is an opportunity to study the structure of oligopoly type of of the Single Market with the aid of non – cooperative games.

Forex markets: technical analysis and algorithmic trading

OpenAIRE

Klepić, Igor

2013-01-01

Technical analysis is an efficient way for analysing financial markets such as forex where currencies are being traded. Forex market is the biggest market among all of them which is closed only during weekends. Analysis uses past behaviour of the market and with different mathematical methods tries to predict the future movement of the market. With the help of technical analysis forex market allows individuals as well as large financial corporations to efficiently manage their wealth while th...

Benefits for whom? Energy efficiency within the efficient market

International Nuclear Information System (INIS)

Chello, Dario

2015-01-01

How should the lack of an efficient energy market affect the design of energy efficiency policies and their implementation? What the consequences of an inefficient energy market on end users’ behaviour? This article tries to give an answer to such questions, by considering the decision making of domestic users following a few fundamental concepts of behavioural economics. The mechanism of price formation in the market, with particular reference to the internal energy market in Europe, will be examined and we will show that price remains the inflexible attribute in making an energy choice. Then, some conclusions will be addressed to policy makers on how to overcome the barriers illustrated.

[Introducing marketing strategies and techniques into the field of voluntary blood donation, to meet the rise in blood demand].

Science.gov (United States)

Pesavento, S; Bégué, L

2011-04-01

Social marketing uses marketing principles and techniques to induce a target audience to voluntary accept, reject, change or abandon a behaviour for the benefit of individuals, groups, or society as a whole. Thus, individual or societal gain is the primary goal of social marketing. This kind of marketing is frequently used in the United States or in Canada in several fields such as healthcare, social work, or the environment. In 2008, we introduced these strategies and techniques in the field of blood donation in France. This article describes what has been achieved in the last three years and outlines the main steps in the social marketing planning process: analyzing the social marketing environment, defining target audiences and objectives, building and implementing strategies and action plans, evaluating and monitoring. On the way to self-sufficiency, while respecting donors, social marketing is additional to the work done by the blood collection staffs, communication teams, and volunteers. Social marketing is a complementary tool to the work done by the blood collection staff, communication teams and blood donation organizations and can help to meet the challenge of self-sufficiency while still allowing for the privacy and rights of donors. Copyright © 2011. Published by Elsevier SAS.

The Development of a Marketing Program for Womack Army Medical Center Fort Bragg, North Carolina

Science.gov (United States)

1997-05-01

Its successful implementation requires organizational commitment to market -based principles . This research assesses the design, function, and success...Concept of Marketing ," Journal of Marketing , (January 1969): 10-15. 60 Kotler , Philip and Gerald Zaltman. "Social Marketing : An Approach to Planned... market based enterprise. Its successful implementation requires organizational commitment to market -based principles . This research assesses the design

Planning, Practising and Prioritising Wellness through an Integrative Behaviour Change Plan

Science.gov (United States)

Crossman, Joanne M.

2016-01-01

Study objective: To describe a successful approach to teaching principles and practices of behaviour change through a behaviour change plan (BCP) initiative to improve personal health while advancing health knowledge and general education intellectual skills. Students' perspectives of obstacles, behaviours important towards goal attainment and the…

Consumer Activities and Reactions to Social Network Marketing

Directory of Open Access Journals (Sweden)

Bistra Vassileva

2017-06-01

Full Text Available The purpose of this paper is to understand consumer behavioural models with respect to their reactions to social network marketing. Theoretical background is focused on online and social network usage, motivations and behaviour. The research goal is to explore consumer reactions to the exposure of social network marketing based on the following criteria: level of brand engagement, word-of-mouth (WOM referral behaviour, and purchase intentions. Consumers are investigated based on their attitudes toward social network marketing and basic socio-demographic covariates using data from a sample size of 700 Bulgarian respondents (age group 21–54 years, Internet users, urban inhabitants. Factor and cluster analyses are applied. It is found that consumers are willing to receive information about brands and companies through social networks. They like to talk in social networks about these brands and companies and to share information as well (factor 2, brand engagement. Internet users are willing to share information received through social network advertising (factor 1, wom referral behaviour but they would not buy a certain brand as a result of brand communication activities in social networks (factor 3, purchase intention. Several practical implications regarding marketing activities through social networks are drawn.

Dynamics of market orientation in Croatian economy

Directory of Open Access Journals (Sweden)

Ivana First

2011-12-01

Full Text Available It was the goal of this research to examine the dynamics of Croatian transformation to market orientation and test whether the market orientation model changes with time as the business environment changes. Based on the literature analysis, we proposed a hypothetical model which relies on behavioural approach in understanding market orientation. To empirically test the hypothetical model, we used data previously collected for 2001, and by replicating the same questionnaire now collected data for 2011. Data was analyzed by hierarchical regression analysis on the two sets of data. Our findings reveal that Croatian organizations reached the level of moderate market orientation leaving space for improvement. Findings also reveal that higher level of market orientation correlates with higher business performance. Furthermore, with development of ICT, the model of market orientation modified in time in a way that in predicting successful market oriented reaction, specific information on consumer satisfaction gains importance, while general information from competitor and consumer databases lose importance. Despite the changes in the relationships among the elements of market orientation, the model itself similarly predicts performance today as it did ten years ago. Managers are advised to increase implementation of market orientation especially focusing on market responsiveness as such behaviour will lead to better performance.

The Market Order as Metaphysical Loot

DEFF Research Database (Denmark)

Schwarzkopf, Stefan

2012-01-01

The mechanism through which the ideology of market capitalism emerged has mostly been interpreted as part of an incremental, inevitable, and thus legitimate ousting of theological concepts from a public sphere that became organized around the principles of the Enlightenment as a secular project...... for the mobilization of individual choice as a principle of social organization. The same process was responsible for underpinning the often unjust and illiberal market order with the vision of the world as an ordered and benign kosmos that emerged spontaneously from chaos....

Infrared behaviour, sources and the Schwinger action principle

International Nuclear Information System (INIS)

Burgess, M.

1994-05-01

An action principle technique is used to explore some issues concerning the infra-red problem in the effective action for gauge field theories. The relationship between the renormalization group and other non-perturbative resummation schemes is demonstrated by means of a source theory. It is shown that the use of vertex renormalization conditions and other resummation methods (large N expansion) can lead to erroneous conclusions about the phase transitions in the gauge theory, since it corresponds to only a partial resummation of the scalar self-energies at the expense of the gauge sector. The renormalization group as well as the ansatz of non-local sources can be derived from an associated operator problem for the field couplings by use of the Schwinger action principle. This method generalizes to curved spacetime and non-equilibrium models in a straightforward way. Some examples are computed to lowest order and the conclusion is drawn that none of the approximation schemes are able to extract true non-perturbative information from field theory. Only results which rely on the particular recursive structure of the perturbation series are accessible and the main purpose of the investigation is to determine legal ways of regulating the theory in the infrared. 35 refs

Electricity restructuring : acting on principles

International Nuclear Information System (INIS)

Down, E.; Hoover, G.; Howatson, A.; Rheaume, G.

2003-01-01

In the second briefing of this series, the authors explored public policy decisions and political intervention, and their effect on electricity restructuring. Continuous and vigilant regulatory oversight of the electricity industry in Canada is required. The need for improved public policy to reduce uncertainty for private investors who wish to enter the market was made clear using case studies from the United Kingdom, California, Alberta, and Ontario. Clarity and consistency must be the two guiding principles for public policy decisions and political intervention in the sector. By clarity, the authors meant that rules, objectives, and timelines of the restructuring process are clear to all market participants. Market rules, implementation, and consumer expectations must be consistent. refs., 3 figs

Proposal of marketing comunication for selected product

OpenAIRE

Dovičin, Martin

2015-01-01

This bachelor thesis is dedicated to analysis of marketing communication for se- lected product on the Internet and afterwards propose appropriate marketing communication strategy on the Internet. The thesis also describes the available options of marketing communication on the internet and defines the differences in consumer behaviour related to the online environment.

Economic principles motivating social attention in humans.

Science.gov (United States)

Hayden, Benjamin Y; Parikh, Purak C; Deaner, Robert O; Platt, Michael L

2007-07-22

We know little about the processes by which we evaluate the opportunity to look at another person. We propose that behavioural economics provides a powerful approach to understanding this basic aspect of social attention. We hypothesized that the decision process culminating in attention to another person follows the same economic principles that govern choices about rewards such as food, drinks and money. Specifically, such rewards are discounted as a function of time, are tradable for other rewards, and reinforce work. Behavioural and neurobiological evidence suggests that looking at other people can also be described as rewarding, but to what extent these economic principles apply to social orienting remains unknown. Here, we show that the opportunity to view pictures of the opposite sex is discounted by delay to viewing, substitutes for money and reinforces work. The reward value of photos of the opposite sex varied with physical attractiveness and was greater in men, suggesting differential utility of acquiring visual information about the opposite sex in men and women. Together, these results demonstrate that choosing whom to look at follows a general set of economic principles, implicating shared neural mechanisms in both social and non-social decision making.

Managing the endogeneity problem of the market structure: a study on banking competition

Directory of Open Access Journals (Sweden)

Tri Mulyaningsih

2015-10-01

Full Text Available Recent literature suggests that the market structure is an endogenous variable that is determined by a firm’s behaviour and the competitive environment of the industry. This study examines the relation between the market structure and the banks’ behaviour in Indonesian banking by considering the endogeneity problem of them as variables. The estimations using the Vector-Error-Correction approach suggest that the structural approach provides a valid prediction of the relationship between market structure and bank behaviour by recognizing the endogeneity issue between those two variables. The banking industry would be more competitive if the market was less concentrated.

Multilevel marketing společnosti Amway

OpenAIRE

Drozdková, Markéta

2010-01-01

This thesis analyses effectiveness and principles of multilevel marketing as a possible way of selling products and services. Theoretical part describes basis of marketing and direct selling, which is the basis of multilevel marketing. The thesis also states illegal forms of selling that misuse the advantages of multilevel marketing. Pracical part applies gained knowledge on Amway corporation and it atteds to operation of the company, which is evaluated by SWOT analysis.

Principles of successful market introduction strategies

International Nuclear Information System (INIS)

Pfaffenberger, W.; Jahn, K.

1997-01-01

Renewable energies are understood to comprise all forms of energy whose use and applications do not draw on the Earth's fossil energy reserves and only cause a minor degree of environmental pollution (where this is entailed in the conversion technique employed). That this energy option will continue to develop and find increasing use over the long term is an absolute certainty. The profitability problems of many renewable energy options call for political support in the form of funds for promoting their market introduction and diffusion. The paper addresses the question which promotion instruments are suitable for this purpose and what problems each of them entails [de

The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality

OpenAIRE

Karadeniz, Mustafa; Eroğlu Pektaş, Güzide; Gözüyukarı, Mustafa

2015-01-01

Marketing is the process of developing, pricing, promoting, and placing products, services, and ideas. The aim of social marketing is to inform the society and affect behavioural differences in individuals by using the mentioned marketing processes. In social marketing, the marketing concepts of profit and value mean the acceptance of a desired behaviour by the society. Social marketing can be used in many different areas such as promoting sportive activities, promoting life belt use, prevent...

Marketing Information Products and Services

International Development Research Centre (IDRC) Digital Library (Canada)

Librarians ... may have failed to adopt marketing theory and practices for a variety of .... of marketing principles in the context of libraries and information centres. ...... The membership fee is tax deductible as a business expense in some countries. ...... Prepared by Chin Saik Yoon, Publisher, Southbound, Penang, Malaysia, ...

Consumer Behaviour in the New Products Management in Serbia

Directory of Open Access Journals (Sweden)

Mina Bogosavljević Jovanović

2016-09-01

Full Text Available Initiating the process of new product development based on consumer needs and by satisfying their expectations, as required by the concept of marketing, emphasizes indubitable significance and contribution of consumer behaviour in marketing. However, insufficient or inadequate application and understanding of the consumer has been observed in the practice, in the process of innovation. Therefore, managers of the two companies that were involved in the process of new instant coffee development were interviewed. Secondary data, concerning the brand performance are data of the longitudinal studies of market research agencies. The paper shows that insufficient attention paid to consumers in the new product development impacts the success of the product. It has been confirmed that the marketing managers rely on consumer behaviour and that they are aware of its importance, but use it quite superficially. The conclusion is that, in practice, enterprises in Serbia, in addition to the insufficient application of consumer behaviour in the new products development, face the shortcomings related to the process itself, such as the lack of marketing concept acceptance, production of certain formal documents, strategic planning as well as consumer research. The paper proposes a modification of the new products development model that insists on the four observed shortcomings.

Rail renaissance based on strategic market segmentation principles

African Journals Online (AJOL)

rail renaissance, market segmentation, South Africa, state of logistics, ... The modal imbalance is the result of a historical rail investment backlog, with ..... vector that can be thought of as a chromosome in genetic terms, while the values used.

Environmental policy in brown coal mining in accordance with the precautionary measures principle and polluter pays principle

International Nuclear Information System (INIS)

Hamann, R.; Wacker, H.

1993-01-01

The precautionary measures principle and the polluter pays principle in brown coal mining are discussed. Ground water subsidence and landscape destruction are local or regional problems and thus easily detectable. If damage cannot be avoided, its authors are known and will pay. In spite of all this, the German brown coal industry is well able to compete on the world market with others who don't care about the environmental damage they may cause. (orig./HS)) [de

Strategic PSYOP Management: A Marketing Management Approach

Science.gov (United States)

2005-03-01

advertising , and public relations. This study will not examine advanced marketing strategies designed for intra- market competition. E. METHODOLOGY The...doctrine, and ultimately develop a national PSYOP marketing strategy . Without accepting these principles PSYOP will be limited to ineffective advertising ...implementations of marketing strategies into U.S. doctrine, a hypothetical case study of recommended changes, and conclusion. G. CONCLUSION U.S. suffers

Sustenability and Organic Growth Marketing: an Exploratory Approach on Valorisation of Durable Development Principles in Tourism

Directory of Open Access Journals (Sweden)

Gheorghe Epuran

2015-08-01

Full Text Available Sustainability implies the extension of companies’ classic relations outside the economic sphere, leading to the necessity of justification and legitimisation of the actions performed by them and being a premise for organic growth, a concept known as smart growth. This means creating more products – values, for more customers, with superior productivity and proper management of the risks caused by growth itself. In this context, the expression “grow or disappear” is replaced by “improve in order to stay competitive”. The objective of this paper is to highlight the way in which the implementation of the sustainable development principles are correlated with the aspects of organic growth in tourism and the possibility of evaluating the organic growth from the perspective of sustainable development. In order to achieve the proposed objective, it was conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample is a non-probabilistic type, and the research was conducted based on semi-structured interview, a method chosen in accordance to the type of research. The major contributions of the research process are to highlight the relation between the sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable business in tourism and to identify some methods of evaluating the organic growth from the perspective of sustainable development.

Electrodynamical Model of Quasi-Efficient Financial Markets

Science.gov (United States)

Ilinski, Kirill N.; Stepanenko, Alexander S.

The modelling of financial markets presents a problem which is both theoretically challenging and practically important. The theoretical aspects concern the issue of market efficiency which may even have political implications [1], whilst the practical side of the problem has clear relevance to portfolio management [2] and derivative pricing [3]. Up till now all market models contain "smart money" traders and "noise" traders whose joint activity constitutes the market [4, 5]. On a short time scale this traditional separation does not seem to be realistic, and is hardly acceptable since all high-frequency market participants are professional traders and cannot be separated into "smart" and "noisy." In this paper we present a "microscopic" model with homogenuous quasi-rational behaviour of traders, aiming to describe short time market behaviour. To construct the model we use an analogy between "screening" in quantum electrodynamics and an equilibration process in a market with temporal mispricing [6, 7]. As a result, we obtain the time-dependent distribution function of the returns which is in quantitative agreement with real market data and obeys the anomalous scaling relations recently reported for both high-frequency exchange rates [8], S&P500 [9] and other stock market indices [10, 11].

Best behaviour? Ontologies and the formal description of animal behaviour.

Science.gov (United States)

Gkoutos, Georgios V; Hoehndorf, Robert; Tsaprouni, Loukia; Schofield, Paul N

2015-10-01

The development of ontologies for describing animal behaviour has proved to be one of the most difficult of all scientific knowledge domains. Ranging from neurological processes to human emotions, the range and scope needed for such ontologies is highly challenging, but if data integration and computational tools such as automated reasoning are to be fully applied in this important area the underlying principles of these ontologies need to be better established and development needs detailed coordination. Whilst the state of scientific knowledge is always paramount in ontology and formal description framework design, this is a particular problem with neurobehavioural ontologies where our understanding of the relationship between behaviour and its underlying biophysical basis is currently in its infancy. In this commentary, we discuss some of the fundamental problems in designing and using behaviour ontologies, and present some of the best developed tools in this domain.

Principles of Economics Textbooks: Innovation and Product Differentiation--A Response.

Science.gov (United States)

Sichel, Werner

1988-01-01

Focusing on areas of contention, the author responds to "Principles of Economics Textbooks: Innovation and Product Differentiation" by Stiglitz. Contends that Stiglitz's description of principles textbooks is insufficient, states that the textbook market is more oligopolistic than monopolistic, and cautions writers against deleting parts…

Marketing Feud: An Active Learning Game of (Mis)Perception

Science.gov (United States)

Schee, Brian A. Vander

2011-01-01

This paper presents the results of implementing an active learning activity in the principles of marketing course adapted from the television show "Family Feud". The objectives of the Marketing Feud game include increasing awareness of marketing misperceptions, clarifying marketing misunderstandings, encouraging class participation, and building…

Cause related marketing : how does a cause-related marketing shape consumer perception, attitude and behaviour?

OpenAIRE

Alcheva, Valentina; Yonggang, Cai; Lingyan, Zhao

2009-01-01

American Express initiated a new marketing strategy twenty-five years ago. Forevery new card user the company donated one cent for the recovery of the Statueof Liberty. The success of the campaign exceeds the expectations. This strategywhere a company declares to spend a defined amount of money for a special causein order to push up its sales is called Cause-Related Marketing. Now more andmore companies use the cause-related marketing strategy as a way out of saturatedmarkets and growing cons...

The economics of electricity markets

CERN Document Server

Biggar, Darryl R

2014-01-01

With the transition to liberalized electricity markets in many countries, the shift to more environmentally sustainable forms of power generation and increasing penetration of electric vehicles and smart appliances, a fundamental understanding of the economic principles underpinning the electricity industry is vital. Using clarity and precision, the authors successfully explain economic theory of all liberalized electricity market types from a cross-disciplinary engineering and policy perspective. No prior engineering knowledge or economics expertise is assumed in introducing key ideas such as nodal pricing, optimal dispatch and efficient pricing or in extending those models to areas including investment, risk management and the handling of contingencies. Key features: Comprehensively covers the principles of all liberalized electricity market types, including the US, Europe, New Zealand and Australia. Provides up to date coverage of research and policy iss es, including design of financial transmission rig...

The Stock Market Fluctuations and Consumer Behaviour in Nigeria ...

African Journals Online (AJOL)

The stock market is a common feature of a modern economy as it promotes the growth and development of the economy. This paper examines the likely influence of recent stock market fluctuations on consumer behavior and the economy, focusing on wealth effects and consumption. After reviewing the relevant theoretical ...

Offensive and Defensive Competitive Marketing Strategy: The Development of Construct & Measurements

Directory of Open Access Journals (Sweden)

Pantri Heriyati

2010-12-01

Full Text Available Malaysia is opening parts of its services to greater foreign participation due to globalization. Local banks have since consolidated a decade ago and foreign banks expanding their businesses in local markets have intensified the competition. As a result, credit card adoption is getting more challenging to marketers. Hence effective marketing strategies are important. The theoretical model of the paper is based on the buyer behaviour model by Kotler and Armstrong (1999. The model identifies the major factors which influence consumer buyer behaviour and how buyer decision process affects the buyer behaviour. The paper aims to examine the effectiveness of marketing strategies in enhancing credit card adoption. A survey was conducted on 251 respondents using a survey instrument. The data collected was analyzed using a series of statistical techniques. The results of the analysis are discussed and the findings revealed that social status is an important factor associated with customers’ behaviour. This factor is also associated with sales promotions. Findings also revealed that credits cards that create social admiration are preferred.

Strategic forward contracting in electricity markets: modelling and analysis by equilibrium method

International Nuclear Information System (INIS)

Chung, T.S.; Zhang, S.H.; Wong, K.P.; Yu, C.W.; Chung, C.Y.

2004-01-01

Contractual arrangement plays an important role in mitigating market power in electricity markets. The issue of whether rational generators would voluntarily enter contract markets through a strategic incentive is examined, and the factors which could affect this strategic contracting behaviour. A two-stage game model is presented to formulate the competition of generators in bid-based pool spot markets and contract markets, as well as the interaction between these two markets. The affine supply function equilibrium (SFE) method is used to model competitive bidding for the spot market, while the contract market is modelled with the general conjectural variation method. The proposed methodology allows asymmetric, multiple strategic generators having capacity constraints and affine marginal costs with non-zero intercepts to be taken into account. It is shown that the presence of forward contract markets will complicate the solution to the affine SFE, and a new methodology is developed in this regard. Strategic contracting behaviours are analysed in the context of asymmetric, multiple strategic generators. A numerical example is used to verify theoretical results. It is shown that the observability of contract markets plays an important role in fostering generators' strategic contracting incentive, and that this contracting behaviour could also be affected by generators' cost parameters and demand elasticity. (author)

Travel Behaviour of South African Tourism Students | Slabbert ...

African Journals Online (AJOL)

When developing and managing tourism products, understanding the travel behaviour of niche markets, such as students can create a competitive advantage for tourism products. The purpose of this research was to determine the travel behaviour of tourism students in South Africa. Surveys were conducted at eight Tertiary ...

Formative assessment using social marketing principles to identify health and nutrition perspectives of Native American women living within the Chickasaw Nation boundaries in Oklahoma.

Science.gov (United States)

Parker, Stephany; Hunter, Toma; Briley, Chiquita; Miracle, Sarah; Hermann, Janice; Van Delinder, Jean; Standridge, Joy

2011-01-01

To identify health product and promotion channels for development of a Chickasaw Nation Supplemental Nutrition Assistance Education Program (SNAP-Ed) social marketing program. The study was qualitative and used social marketing principles to assess Native American women's views of health and nutrition. Focus groups (n = 8) and interviews (n = 4) were conducted to identify indigenous views of product, promotion, price, and place related to SNAP-Ed behavioral objectives. The major theme identified for product was diabetes prevention. Participants (n = 42) indicated a preference for family-based education with promotion by elders, tribal leaders, and "everyday people." Participants identified tribe-specific community sites for program implementation at times conducive to work schedules. Culturally appropriate social marketing programs are necessary to address diabetes prevention with a focus on family, heritage, and tribal community. Additional research is necessary to explore the role of elders and tribal leaders in diabetes prevention efforts. Copyright © 2011 Society for Nutrition Education. Published by Elsevier Inc. All rights reserved.

Decrypting Financial Markets through E-Joint Attention Efforts: On-Line Adaptive Networks of Investors in Periods of Market Uncertainty

Science.gov (United States)

Casnici, Niccolò; Dondio, Pierpaolo; Casarin, Roberto; Squazzoni, Flaminio

2015-01-01

This paper looks at 800,000 messages on the Unicredit stock, exchanged by 7,500 investors in the Finanzaonline.com forum, between 2005 and 2012 and measured collective interpretations of stock market trends. We examined the correlation patterns between market uncertainty, bad news and investors' network structure by measuring the investors' communication patterns. Our results showed that the investors' network reacted to market trends in different ways: While less turbulent market phases implied less communication, higher market volatility generated more complex communication patterns. While the information content of messages was less technical in situations of uncertainty, bad news caused more informative messages only when market volatility was lower. This meant that bad news had a different impact on network behaviour, depending on market uncertainty. By measuring the investors' expertise, we found that their behaviour could help predict changes in daily stock returns. We also found that expert investors were more influential in communication processes during high volatility market phases, whereas they had less influence on the real-time forum's reaction after bad news. Our findings confirm the crucial role of e-communication platforms. However, they also show the need to reconsider the fragility of these collective intelligence systems when under external shocks. PMID:26244550

76 FR 47180 - Pick-Sloan Missouri Basin Program-Eastern Division-2021 Power Marketing Initiative Proposal

Science.gov (United States)

2011-08-04

... marketing plan principles. The comment period for the proposed 2021 PMI ended on May 4, 2011. Western... customers the opportunity to review current marketing plan principles and provide informal input to Western... Division--2021 Power Marketing Initiative Proposal AGENCY: Western Area Power Administration, DOE. ACTION...

Central station market development strategies for photovoltaics

Science.gov (United States)

1980-01-01

Federal market development strategies designed to accelerate the market penetration of central station applications of photovoltaic energy system are analyzed. Since no specific goals were set for the commercialization of central station applications, strategic principles are explored which, when coupled with specific objectives for central stations, can produce a market development implementation plan. The study includes (1) background information on the National Photovoltaic Program, photovoltaic technology, and central stations; (2) a brief market assessment; (3) a discussion of the viewpoints of the electric utility industry with respect to solar energy; (4) a discussion of commercialization issues; and (5) strategy principles. It is recommended that a set of specific goals and objectives be defined for the photovoltaic central station program, and that these goals and objectives evolve into an implementation plan that identifies the appropriate federal role.

Cognitive behavioural interventions in addictive disorders.

Science.gov (United States)

Sudhir, Paulomi M

2018-02-01

Cognitive behaviour therapy is a structured, time limited, psychological intervention that has is empirically supported across a wide variety of psychological disorders. CBT for addictive behaviours can be traced back to the application of learning theories in understanding addiction and subsequently to social cognitive theories. The focus of CBT is manifold and the focus is on targeting maintaining factors of addictive behaviours and preventing relapse. Relapse prevention programmes are based on social cognitive and cognitive behavioural principles. Interventions for preventing relapse include, behavioural strategies to decrease the valence of addictive behaviours, coping skills to deal with craving, arousal, negative mood states, assertiveness skills to manage social pressures, family psychoeducation and environmental manipulation and cognitive strategies to enhance self-efficacy beliefs and modification of outcome expectancies related to addictive behaviours. More recent developments in the area of managing addictions include third wave behaviour therapies. Third wave behaviour therapies are focused on improving building awareness, and distress tolerance skills using mindfulness practices. These approaches have shown promise, and more recently the neurobiological underpinnings of mindfulness strategies have been studied. The article provides an overview of cognitive behavioural approaches to managing addictions.

Market Imitation and Win-Stay Lose-Shift Strategies Emerge as Unintended Patterns in Market Direction Guesses.

Science.gov (United States)

Gutiérrez-Roig, Mario; Segura, Carlota; Duch, Jordi; Perelló, Josep

2016-01-01

Decisions made in our everyday lives are based on a wide variety of information so it is generally very difficult to assess what are the strategies that guide us. Stock market provides a rich environment to study how people make decisions since responding to market uncertainty needs a constant update of these strategies. For this purpose, we run a lab-in-the-field experiment where volunteers are given a controlled set of financial information -based on real data from worldwide financial indices- and they are required to guess whether the market price would go "up" or "down" in each situation. From the data collected we explore basic statistical traits, behavioural biases and emerging strategies. In particular, we detect unintended patterns of behavior through consistent actions, which can be interpreted as Market Imitation and Win-Stay Lose-Shift emerging strategies, with Market Imitation being the most dominant. We also observe that these strategies are affected by external factors: the expert advice, the lack of information or an information overload reinforce the use of these intuitive strategies, while the probability to follow them significantly decreases when subjects spends more time to make a decision. The cohort analysis shows that women and children are more prone to use such strategies although their performance is not undermined. Our results are of interest for better handling clients expectations of trading companies, to avoid behavioural anomalies in financial analysts decisions and to improve not only the design of markets but also the trading digital interfaces where information is set down. Strategies and behavioural biases observed can also be translated into new agent based modelling or stochastic price dynamics to better understand financial bubbles or the effects of asymmetric risk perception to price drops.

Market Imitation and Win-Stay Lose-Shift Strategies Emerge as Unintended Patterns in Market Direction Guesses

Science.gov (United States)

Segura, Carlota; Duch, Jordi; Perelló, Josep

2016-01-01

Decisions made in our everyday lives are based on a wide variety of information so it is generally very difficult to assess what are the strategies that guide us. Stock market provides a rich environment to study how people make decisions since responding to market uncertainty needs a constant update of these strategies. For this purpose, we run a lab-in-the-field experiment where volunteers are given a controlled set of financial information -based on real data from worldwide financial indices- and they are required to guess whether the market price would go “up” or “down” in each situation. From the data collected we explore basic statistical traits, behavioural biases and emerging strategies. In particular, we detect unintended patterns of behavior through consistent actions, which can be interpreted as Market Imitation and Win-Stay Lose-Shift emerging strategies, with Market Imitation being the most dominant. We also observe that these strategies are affected by external factors: the expert advice, the lack of information or an information overload reinforce the use of these intuitive strategies, while the probability to follow them significantly decreases when subjects spends more time to make a decision. The cohort analysis shows that women and children are more prone to use such strategies although their performance is not undermined. Our results are of interest for better handling clients expectations of trading companies, to avoid behavioural anomalies in financial analysts decisions and to improve not only the design of markets but also the trading digital interfaces where information is set down. Strategies and behavioural biases observed can also be translated into new agent based modelling or stochastic price dynamics to better understand financial bubbles or the effects of asymmetric risk perception to price drops. PMID:27532219

Best behaviour? Ontologies and the formal description of animal behaviour

KAUST Repository

Gkoutos, Georgios V.

2015-07-28

The development of ontologies for describing animal behaviour has proved to be one of the most difficult of all scientific knowledge domains. Ranging from neurological processes to human emotions, the range and scope needed for such ontologies is highly challenging, but if data integration and computational tools such as automated reasoning are to be fully applied in this important area the underlying principles of these ontologies need to be better established and development needs detailed coordination. Whilst the state of scientific knowledge is always paramount in ontology and formal description framework design, this is a particular problem with neurobehavioural ontologies where our understanding of the relationship between behaviour and its underlying biophysical basis is currently in its infancy. In this commentary, we discuss some of the fundamental problems in designing and using behaviour ontologies, and present some of the best developed tools in this domain. © 2015 Springer Science+Business Media New York

The Social Cognitive Theory of Personality in the Context of Personal Marketing

Directory of Open Access Journals (Sweden)

Zvjezdana Penava Brekalo

2010-07-01

Full Text Available The starting point of personal marketing is an individual, i.e. a person. Personal marketing, in the sense of the narrowest level of marketing, has a markedly interdisciplinary character, because it relies on the knowledge of psychology - the science of psychological characteristics of a person. Psychological factors of personal marketing, like personality, behaviour, emotions, temperament, character and intelligence are numerous, but in this paper some of the psychological categories relevant for the implementation of personal marketing are singled out and described. These are primarily the self, personal image, needs, desires, motives, motivation, attitudes and behaviour seen from the viewpoint of social cognitive theory of personality in the context of personal marketing.

The downstream industry compared to market

International Nuclear Information System (INIS)

Chevallier, B.

2010-01-01

J.L. Schilansky introduces here the difficult question of the downstream industry compared to market in recalling the recent structural changes (behaviour of customers, behaviour of the USA- and China-governments), the increase of the European and French regulations, the climatic change and the conjectural impact of the crisis on the refining industry. (O.M.)

Cohesiveness in financial news and its relation to market volatility.

Science.gov (United States)

Piškorec, Matija; Antulov-Fantulin, Nino; Novak, Petra Kralj; Mozetič, Igor; Grčar, Miha; Vodenska, Irena; Smuc, Tomislav

2014-05-22

Motivated by recent financial crises, significant research efforts have been put into studying contagion effects and herding behaviour in financial markets. Much less has been said regarding the influence of financial news on financial markets. We propose a novel measure of collective behaviour based on financial news on the Web, the News Cohesiveness Index (NCI), and we demonstrate that the index can be used as a financial market volatility indicator. We evaluate the NCI using financial documents from large Web news sources on a daily basis from October 2011 to July 2013 and analyse the interplay between financial markets and finance-related news. We hypothesise that strong cohesion in financial news reflects movements in the financial markets. Our results indicate that cohesiveness in financial news is highly correlated with and driven by volatility in financial markets.

Cohesiveness in Financial News and its Relation to Market Volatility

Science.gov (United States)

Piškorec, Matija; Antulov-Fantulin, Nino; Novak, Petra Kralj; Mozetič, Igor; Grčar, Miha; Vodenska, Irena; Šmuc, Tomislav

2014-01-01

Motivated by recent financial crises, significant research efforts have been put into studying contagion effects and herding behaviour in financial markets. Much less has been said regarding the influence of financial news on financial markets. We propose a novel measure of collective behaviour based on financial news on the Web, the News Cohesiveness Index (NCI), and we demonstrate that the index can be used as a financial market volatility indicator. We evaluate the NCI using financial documents from large Web news sources on a daily basis from October 2011 to July 2013 and analyse the interplay between financial markets and finance-related news. We hypothesise that strong cohesion in financial news reflects movements in the financial markets. Our results indicate that cohesiveness in financial news is highly correlated with and driven by volatility in financial markets. PMID:24849598

The Use of Direct Marketing Techniques in Sport Marketing

Directory of Open Access Journals (Sweden)

Daniel Gardan

2016-09-01

Full Text Available Adapting marketing principles and concepts to sport related services and products domain represents a challenge for any specialist in the field because the specific features that are characteristic for the needs, motivations and consumption process itself. In order to achieve different quantitative and qualitative marketing communication objectives, sports involved organizations are developing a communication mix adapted to the channels used by the consumers. Among the communication tools used are found also the direct marketing techniques that have had a tremendous development during the last 25 years and so. The article will analyze the process of building a efficient direct marketing communication with sport consumers and the implications of using such instruments and tools for the future activity of sport related organizations. Some future research lines are proposed and conclusions are stated on the matter.

Turbulent cascades in foreign exchange markets

Science.gov (United States)

Ghashghaie, S.; Breymann, W.; Peinke, J.; Talkner, P.; Dodge, Y.

1996-06-01

THE availability of high-frequency data for financial markets has made it possible to study market dynamics on timescales of less than a day1. For foreign exchange (FX) rates Müller et al.2 have shown that there is a net flow of information from long to short timescales: the behaviour of long-term traders (who watch the markets only from time to time) influences the behaviour of short-term traders (who watch the markets continuously). Motivated by this hierarchical feature, we have studied FX market dynamics in more detail, and report here an analogy between these dynamics and hydrodynamic turbulence3-8. Specifically, the relationship between the probability density of FX price changes (δx) and the time delay (δt) (Fig. la) is much the same as the relationship between the probability density of the velocity differences (δv) of two points in a turbulent flow and their spatial separation δr (Fig. 1b). Guided by this similarity we claim that there is an information cascade in FX market dynamics that corresponds to the energy cascade in hydrodynamic turbulence. On the basis of this analogy we can now rationalize the statistics of FX price differences at different time delays, which is important for, for example, option pricing. The analogy also provides a conceptual framework for understanding the short-term dynamics of speculative markets.

Can listed property shares be a surrogate for direct property investment behaviour?

Directory of Open Access Journals (Sweden)

Douw Boshoff

2012-03-01

Full Text Available The listed property sector in South Africa has grown to a size which could be considered to be a good representation of the income producing property market in general. Stock market listed property investment funds offer the opportunity to compare indirect property investment to direct property investment, which could bridge the gap between irrational investment behaviour and intrinsic asset values. This study investigates the relationship between listed property share prices and the property values in listed property funds. The share prices are correlated with various factors, such as the accounting ratios of the companies, the financial statements of the companies and general economic variables. The outcome of the study is an explanation of the behaviour of listed property shares, and its relationship to the direct property market and the general economy. This would assist in the explanation of market behaviour and provides the opportunity to more accurately predict portfolio asset values, which might be used in the valuation of individual real estate assets.

21 CFR 312.22 - General principles of the IND submission.

Science.gov (United States)

2010-04-01

... 21 Food and Drugs 5 2010-04-01 2010-04-01 false General principles of the IND submission. 312.22... (IND) § 312.22 General principles of the IND submission. (a) FDA's primary objectives in reviewing an... likelihood that the investigations will yield data capable of meeting statutory standards for marketing...

Oil price stability and free markets

International Nuclear Information System (INIS)

Yamani, A.Z.

1992-01-01

The oil industry, like any capital-intensive industry with long supply lead times, is prone to price instability. Free markets in oil reflect this inherent instability, for prices are efficient signallers of imbalances between supply and demand. Free markets are desirable in principle, but entirely free oil markets are unstable. Volatile oil prices are undesirable. This article advocates trading some market freedom for more price stability, since such a trade off will be beneficial to the world as a whole. (author)

Social behavioural epistemology and the scientific community.

Science.gov (United States)

Watve, Milind

2017-07-01

The progress of science is influenced substantially by social behaviour of and social interactions within the scientific community. Similar to innovations in primate groups, the social acceptance of an innovation depends not only upon the relevance of the innovation but also on the social dominance and connectedness of the innovator. There are a number of parallels between many well-known phenomena in behavioural evolution and various behavioural traits observed in the scientific community. It would be useful, therefore, to use principles of behavioural evolution as hypotheses to study the social behaviour of the scientific community. I argue in this paper that a systematic study of social behavioural epistemology is likely to boost the progress of science by addressing several prevalent biases and other problems in scientific communication and by facilitating appropriate acceptance/rejection of novel concepts.

Consumer behaviour towards organic food in porto alegre: an application of the theory of planned behaviour

Directory of Open Access Journals (Sweden)

Alexia Hoppe

2013-03-01

Full Text Available The aim of this study was to investigate consumers' decision-making process, attitudes and values towards organic food throughout the employment of the Theory of Planned Behaviour, adapting the methodology from a European project. 450 consumers were interviewed at supermarkets and farmers' markets in Porto Alegre, Brazil. Results indicate a high penetration level and very positive attitude towards organic products. Organics are believed to be healthier, tastier, more natural and environmental friendly, although being less attractive and more expensive than conventional food. Respondents from the farmers' market represent a specific segment whose values are more oriented toward society. The findings showed an alignment between positive attitude and consumption behaviour among the surveyed consumers. The study finally contributes to the stakeholders in general, since the knowledge of the attributes more valued by consumers can help retailers to play the role of coordinators of this supply chain, stimulating producers to adhere to organic certification, helping them to upgrade their production practices and improve their income. Consumers are also benefiting from this offer in the market.

Marketing Network Centric Warfare

National Research Council Canada - National Science Library

McCarthy, Shannon

2001-01-01

... the other services. In order to be effective, NCW must transition from a Navy concept to a joint product. NCW advocates can effect this transition by using basic business principles to market NCW...

Hierarchical compression of Caenorhabditis elegans locomotion reveals phenotypic differences in the organization of behaviour

NARCIS (Netherlands)

Gomez-Marin, A.; Stephens, G.J.; Brown, A.E.X.

2016-01-01

Regularities in animal behaviour offer insights into the underlying organizational and functional principles of nervous systems and automated tracking provides the opportunity to extract features of behaviour directly from large-scale video data. Yet how to effectively analyse such behavioural data

Adult Learning Principles for Effective Teaching in Radiology ...

African Journals Online (AJOL)

BACKGROUND: Adult learning processes of acquisition of new knowledge, behaviours, skills, values or preferences generally occur as part of personal professional development. There is need for radiology residency trainers to understand the basic adult learning principles for effective teaching processes. OBJECTIVE: To ...

CONSUMER BEHAVIOUR TOWARDS ELECTRIC FANS

OpenAIRE

Inderpreet Singh

2017-01-01

The study of consumer behaviour develops great interest for consumers, students, scientists, and marketers. As consumers, we need insights into our own consumption related decisions: what we buy, why we buy, and how we buy. The aim of the study is to cover entire research about consumer behaviour towards electric fans and different factors affecting their buying decision. A sample of 200 consumers of electric fans is taken. Questionnaire has been analysed with the help of pie diagram & bar ch...

Forward projections of energy market competitiveness rankings

International Nuclear Information System (INIS)

2008-01-01

By July 2007, the provisions of the second Internal Market Directives for Electricity and Gas had been implemented in the majority of EU Member States. These fundamental changes in market opening, ownership structures and network access conditions, together with the increasing maturity of liberalised trading and retail markets, can be expected to affect the behaviour of existing and potential market participants, consequently affecting the energy market competitiveness of alternative countries. While the UK was the most competitive of the EU and G7 energy markets in 2006, the dynamic effect of the liberalisation programme across Continental Europe may challenge that position in the future. This report assesses how competitiveness rankings may evolve in the future, identifying changes that could take place in the UK and the rest of the EU from 2007 to 201 1. It goes on to explore the potential risk that the competitiveness of the UK's energy markets will decline relative to those of other countries in the EU and G7, to the extent that the PSA target will not be met. A detailed analysis of the potential changes in the UK markets is undertaken, including the development of upside and downside scenarios showing the positive and negative effects of changes in market structure and behaviour on the UK's competitiveness score. Changes in market structures required for energy markets in both the 2006 comparator group and the rest of the EU to become as competitive as the UK are then assessed, along with the plausibility of these changes given the current and future market, legislative and regulatory environments

Application of the maximum entropy production principle to electrical systems

International Nuclear Information System (INIS)

Christen, Thomas

2006-01-01

For a simple class of electrical systems, the principle of the maximum entropy production rate (MaxEP) is discussed. First, we compare the MaxEP principle and the principle of the minimum entropy production rate and illustrate the superiority of the MaxEP principle for the example of two parallel constant resistors. Secondly, we show that the Steenbeck principle for the electric arc as well as the ohmic contact behaviour of space-charge limited conductors follow from the MaxEP principle. In line with work by Dewar, the investigations seem to suggest that the MaxEP principle can also be applied to systems far from equilibrium, provided appropriate information is available that enters the constraints of the optimization problem. Finally, we apply the MaxEP principle to a mesoscopic system and show that the universal conductance quantum, e 2 /h, of a one-dimensional ballistic conductor can be estimated

A Simple Model of Entrepreneurship for Principles of Economics Courses

Science.gov (United States)

Gunter, Frank R.

2012-01-01

The critical roles of entrepreneurs in creating, operating, and destroying markets, as well as their importance in driving long-term economic growth are still generally either absent from principles of economics texts or relegated to later chapters. The primary difficulties in explaining entrepreneurship at the principles level are the lack of a…

Modelling the impact of market interventions on the strategic evolution of electricity markets

International Nuclear Information System (INIS)

Bunn, Derek W.; Oliveira, Fernando S.

2005-01-01

In this paper, we seek to develop some model-based insights into this two-stage dynamic process linking market interventions with individual company performance through strategic asset trading and structural change. Essentially, this is achieved with an evolutionary, agent-based, computational model that is capable of simulating how a Cournot player, by interacting with his opponents, can rationally adapt his generation portfolio in order to increase value. The functional capabilities of the proposed computational approach facilitate: 1) The study of asset portfolio adaptation as a result of rational choice. This cannot be achieved with a static Cournot model that, by construction, does not take into account endogenously the rational choice of the installed capacities and technologies used by the players. Further, this evolutionary computational model internalizes the ''path dependencies'' as one of the determinants of portfolio adaptation. 2) The analysis of market structure as an endogenous co-evolutionary process, enabling an adaptive view of the impact of short-term regulatory policies on the evolution of the industry's market structure. 3) The analysis of the behavioural implications f the rational adaptation of players to regulatory interventions. This analysis is carried-out by modelling how players trade their assets in order to improve the value of their portfolio. Our model therefore incorporates two main components: a plant trading game and an electricity market game. The plant trading game simulates the interaction between electricity companies that trade generation plants. The electricity market game simulates the performance of portfolios of plant in an electricity market assuming Cournot players. From this two-stage modelling platform, we analyze two sorts of anti-trust interventions: (a) the ''structural changes'' of enforced divestiture and (b) the ''behavioural remedies'' (sic Competition commission) of capacity availability requirements. We have

Bootstrap Score Tests for Fractional Integration in Heteroskedastic ARFIMA Models, with an Application to Price Dynamics in Commodity Spot and Futures Markets

DEFF Research Database (Denmark)

Cavaliere, Giuseppe; Nielsen, Morten Ørregaard; Taylor, A.M. Robert

Empirical evidence from time series methods which assume the usual I(0)/I(1) paradigm suggests that the efficient market hypothesis, stating that spot and futures prices of a commodity should cointegrate with a unit slope on futures prices, does not hold. However, these statistical methods...... fractionally integrated model we are able to find a body of evidence in support of the efficient market hypothesis for a number of commodities. Our new tests are wild bootstrap implementations of score-based tests for the order of integration of a fractionally integrated time series. These tests are designed...... principle do. A Monte Carlo simulation study demonstrates that very significant improvements infinite sample behaviour can be obtained by the bootstrap vis-à-vis the corresponding asymptotic tests in both heteroskedastic and homoskedastic environments....

The principles of analysis of competitiveness and control schemes in transport services

Directory of Open Access Journals (Sweden)

A. Žvirblis

2003-04-01

Full Text Available Under the conditions of constantly growing competition transportation companies are faced with theoretical and practical problems associated with the quality and stability of transport services, competitiveness on the market and marketing problems. Road transport services are considered in the terms of value analysis while the assessment of their competitiveness is based on the Pontriagin maximum principle. A model for transport risk analysis is constructed, taking into account the principles of correlation and co - variation of transport services. Formalized models of automated control of services in the system of marketing allowing the analysis of stability and other parameters to be made in the framework of automatic control theory are offered.

Towards a moderated mediation model of innovative work behaviour enhancement

NARCIS (Netherlands)

Stoffers, Jol M.; van der Heijden, Beatrice; Notelaers, Guy L.A.

2014-01-01

Purpose – The purpose of this paper is to investigate a moderated mediation model of innovative work behaviour enhancement. Perceived firm (organizational and market) performance was assumed to moderate the relationships between leader-member exchange (LMX) and organizational citizenship behaviour

The scope of the LeChatelier Principle

Science.gov (United States)

George M., Lady; Quirk, James P.

2007-07-01

LeChatelier [Comptes Rendus 99 (1884) 786; Ann. Mines 13 (2) (1888) 157] showed that a physical system's “adjustment” to a disturbance to its equilibrium tended to be smaller as constraints were added to the adjustment process. Samuelson [Foundations of Economic Analysis, Harvard University Press, Cambridge, 1947] applied this result to economics in the context of the comparative statics of the actions of individual agents characterized as the solutions to optimization problems; and later (1960), extended the application of the Principle to a stable, multi-market equilibrium and the case of all commodities gross substitutes [e.g., L. Metzler, Stability of multiple markets: the hicks conditions. Econometrica 13 (1945) 277-292]. Refinements and alternative routes of derivation have appeared in the literature since then, e.g., Silberberg [The LeChatelier Principle as a corollary to a generalized envelope theorem, J. Econ. Theory 3 (1971) 146-155; A revision of comparative statics methodology in economics, or, how to do comparative statics on the back of an envelope, J. Econ. Theory 7 (1974) 159-172], Milgrom and Roberts [The LeChatelier Principle, Am. Econ. Rev. 86 (1996) 173-179], W. Suen, E. Silberberg, P. Tseng [The LeChatelier Principle: the long and the short of it, Econ. Theory 16 (2000) 471-476], and Chavas [A global analysis of constrained behavior: the LeChatelier Principle ‘in the large’, South. Econ. J. 72 (3) (2006) 627-644]. In this paper, we expand the scope of the Principle in various ways keyed to Samuelson's proposed means of testing comparative statics results (optimization, stability, and qualitative analysis). In the optimization framework, we show that the converse LeChatelier Principle also can be found in constrained optimization problems and for not initially “conjugate” sensitivities. We then show how the Principle and its converse can be found through the qualitative analysis of any linear system. In these terms, the Principle and

Impact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trial.

Science.gov (United States)

Stead, M; MacKintosh, A M; Findlay, A; Sparks, L; Anderson, A S; Barton, K; Eadie, D

2017-08-01

Price promotions are a promising intervention for encouraging healthier food purchasing. We aimed to assess the impact of a targeted direct marketing price promotion combined with healthy eating advice and recipe suggestions on the purchase of selected healthier foods by low income consumers. We conducted a randomised controlled trial (n = 53 367) of a direct marketing price promotion (Buywell) combined with healthy eating advice and recipe suggestions for low income consumers identified as 'less healthy' shoppers. Impact was assessed using electronic point of sale data for UK low income shoppers before, during and after the promotion. The proportion of customers buying promoted products in the intervention month increased by between 1.4% and 2.8% for four of the five products. There was significantly higher uptake in the promotion month (P marketing price promotions combined with healthy eating advice and recipe suggestions targeted at low income consumers are feasible and can have a modest impact on short-term food-purchasing behaviour, although further approaches are needed to help sustain these changes. © 2017 The British Dietetic Association Ltd.

The Travel Behaviour of Chinese International Students in Higher Education in Norway

OpenAIRE

Lantai, Terry; Dospinescu, Cătălina

2016-01-01

Master's thesis in International hotel and tourism management Understanding tourist behaviour is one of the fundamental aspects of tourism industry and business operators. For tourism organisations, “such types of knowledge will provide tourism organisations with invaluable market intelligence which can be reflected in the organisation’s marketing strategy” (Cohen et al., 2014, p. 898). Within tourism consumer behaviour research, many segments remain largely under-researched (Cohen et al.,...

Marketing Communication Strategies of the Industrial Companies

Directory of Open Access Journals (Sweden)

Wojciech Wodyński

2007-07-01

Full Text Available Industrial market, created by companies, which buy and sell goods which are not directly for consumption, but are used in production process, communicates with the environment in a specific way. Many industrial companies supply only the customers of non consumption goods market and hence they do not enter into direct contact with a final consumer. In such cases recognizing the customers needs is even more difficult. Such environment requires efficiently functioning and planned communication of the company with the market. This study presents methods and strategies of marketing communication really used in industrial companies. While analysing marketing strategies of industrial companies, the author draws the attention to the fact that even though there was system transformation, the state still has significant impact on functioning and development of industry and that in a way directs and created barriers in companies functioning. Such conditions force even more active marketing communication as well as searching new solutions. As there are more and more sophisticated marketing techniques related to digital media, there is also a growing demand for strategic solutions in marketing communication. Digital media, first of all the Internet, provide so far unavailable possibilities of researching consumers behaviours and ways of using media. They also give a chance to follow the behaviour of smaller, unique and often social groups of consumers.

42 CFR 417.538 - Enrollment and marketing costs.

Science.gov (United States)

2010-10-01

... PREPAYMENT PLANS Medicare Payment: Cost Basis § 417.538 Enrollment and marketing costs. (a) Principle. Costs incurred by an HMO or CMP in performing the enrollment and marketing activities described in subpart k of... 42 Public Health 3 2010-10-01 2010-10-01 false Enrollment and marketing costs. 417.538 Section 417...

Specifics of marketing in the higher education system

OpenAIRE

Motekaitienė, Aistė; Juščius, Vytautas

2008-01-01

The paper presents evaluation the possibilities and effectiveness of applying marketing principles in a higher education context. By comparing business and higher education marketing we can draw one clear conclusion: in both sectors the marketing processes can only be evaluated according to how successfully consumer needs are perceived and fullfilled with the help ofthe marketing mix. Higher educational institutions must develop a different marketing mix so they could satisfy the different ne...

Improving customer generation by analysing website visitor behaviour

OpenAIRE

Ramlall, Shalini

2011-01-01

This dissertation describes the creation of a new integrated Information Technology (IT) system that assisted in the collection of data about the behaviour of website visitors as well as sales and marketing data for those visitors who turned into customers. A key contribution to knowledge was the creation of a method to predict the outcome of visits to a website from visitors’ browsing behaviour. A new Online Tracking Module (OTM) was created that monitored visitors’ behaviour while they brow...

Sales Target and Ethical Behaviour of Marketing Executives in the ...

African Journals Online (AJOL)

... No 3 (2011) >. Log in or Register to get access to full text downloads. ... This study examined sales target for marketing executives in Nigerian banks its influence ... administered on one hundred and nineteen (119) marketing executives from

Testing Mechanisms for Philanthropic Behaviour

NARCIS (Netherlands)

Bekkers, R.H.F.P.; Wiepking, P.

2011-01-01

This special issue of the International Journal of Nonprofit and Voluntary Sector Marketing presents a collection of nine papers testing mechanisms that drive philanthropic behaviour. By testing one or more specific mechanisms that were derived from the philanthropic literature, the authors of the

Polluter-Pays-Principle: The Cardinal Instrument for Addressing Climate Change

Directory of Open Access Journals (Sweden)

Mizan R. Khan

2015-09-01

Full Text Available This article traces the evolution of polluter-pays-principle (PPP as an economic, ethical and legal instrument and argues that it has the potential of effecting global responsibility for adaptation and mitigation and for generating reliable funding for the purpose. However, the contradiction is that while it rests on neoliberal market principles, the UN Framework Convention on Climate Change did not include the PPP as its provision though the principle of “common but differentiated responsibility based on respective capabilities” (Article 3.1 implicitly recognizes this. The article raises the basic question that under a free-market global system: why should the polluters not take responsibility of their actions so that the global society does not suffer? The Organization of Economic Cooperation and Development (OECD countries apply this PPP in many of its forms. Some developing countries are also applying it albeit still more as a governmental rather than polluter responsibility. Currently there is an emerging consensus that a carbon tax should be applied globally to address the intractable problem of climate change. Since the problem relates to a global commons, the issue is how to apply the PPP globally yet equitably. This article brings in Caney’s proposal that as complementary to the PPP. The “ability to pay principle” (APP can take care of emissions of the past agreed by the Parties and current and future legitimate emissions of the disadvantaged countries and groups of people. He calls the latter poverty-sensitive PPP. While PPP is primarily a market principle, APP is a principle of justice and equity. That polluters should pay the social and environmental costs of their pollution reflects the most fundamental principles of justice and responsibility.

Best Practice: Integrated Marketing Communications

OpenAIRE

Schultz, Don; Macdonald, Emma K.; Baines, Paul R.

2012-01-01

Integrated marketing communications can substantially improve target audience reception, message resonance, and positive behavioural response but, to reach its true potential, the process requires a strong focus on data integration/customer insight.

Research You Can Use: Marketing to Children.

Science.gov (United States)

Walter, Virginia A.

1994-01-01

Examines marketing literature for profit-oriented organizations and discusses how those principles can be applied to public library services for children. Topics addressed include children as a source of revenue; market research; product development; promotion; retailing; and implications for public libraries, including population trends and…

When Brands Become Real-Lived Experiences: Consumer Motivations to Participate in Event-Marketing Strategies (Final Draft of the Manuscript)

OpenAIRE

Wohlfeil, Markus

2005-01-01

Due to significant changes in their marketing environments and in consumer behaviour, marketers are confronted with the decreasing effectiveness of their classic marketing communications and in need of new ways to position their brands in consumers' minds. As a consequence, event-marketing is becoming increasingly popular alternative for marketers to communicate with their target audiences on a behavioural level. Event-marketing is defined as the staging of interactive marketing-events as 3-d...

The Principle of Proportionality

DEFF Research Database (Denmark)

Bennedsen, Morten; Meisner Nielsen, Kasper

2005-01-01

Recent policy initiatives within the harmonization of European company laws have promoted a so-called "principle of proportionality" through proposals that regulate mechanisms opposing a proportional distribution of ownership and control. We scrutinize the foundation for these initiatives...... in relationship to the process of harmonization of the European capital markets.JEL classifications: G30, G32, G34 and G38Keywords: Ownership Structure, Dual Class Shares, Pyramids, EU companylaws....

Marketing to Youth in the Digital Age: The Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media

Directory of Open Access Journals (Sweden)

Sally Dunlop

2016-06-01

Full Text Available The near-ubiquitous use of social media among adolescents and young adults creates opportunities for both corporate brands and health promotion agencies to target and engage with young audiences in unprecedented ways. Traditional media is known to have both a positive and negative influence on youth health behaviours, but the impact of social media is less well understood. This paper first summarises current evidence around adolescents’ exposure to the promotion and marketing of unhealthy products such as energy dense and nutrient poor food and beverages, alcohol, and tobacco on social media sites such as Facebook, Twitter, Instagram and YouTube. We explore emerging evidence about the extent of exposure to marketing of these harmful products through social media platforms and potential impacts of exposure on adolescent health. Secondly, we present examples of health-promoting social media campaigns aimed at youth, with the purpose of describing innovative campaigns and highlighting lessons learned for creating effective social media interventions. Finally, we suggest implications for policy and practice, and identify knowledge gaps and opportunities for future research.

The 'Sydney Principles' for reducing the commercial promotion of foods and beverages to children.

NARCIS (Netherlands)

Swinburn, B.; Sacks, G.; Lobstein, T.; Rigby, N.; Baur, L.A.; Brownell, K.D.; Gill, T.; Seidell, J.C.; Kumanyika, S.

2008-01-01

A set of seven principles (the 'Sydney Principles') was developed by an International Obesity Taskforce (IOTF) Working Group to guide action on changing food and beverage marketing practices that target children. The aim of the present communication is to present the Sydney Principles and report on

The impact of perceived risk on on-line purchase behaviour

Directory of Open Access Journals (Sweden)

Charlene Gerber

2014-12-01

Full Text Available To avoid risks, consumers tend to be failry thoughtful decision makers. Research has shown that consumers perceive risks associated with purchasing online and as a result online purchasing has not yet reached the numbers that were projected. In order for e-commerce to live up to its full potential, online retailers should gain an understanding of which perceived risks online purchasing consumers are most concerned with. This study aimed to assess the impact of perceived risk on online buying behaviour. Personal interview surveys were conducted in an emerging market whereby 200 respondents that have access to the internet were interviewed in selected malls with regards to their perceived risks when buying online. The results showed that perceived risk does have an impact on online buying behaviour, and that consumers that have not bought online in the past are likely not to do so in the future. The results show that characteristics of emerging markets are sufficiently distinct from developed markets in that consumers in developed markets seem to be more conservative when buying online. Marketers should therefore developed alternative marketing programs when communicating to these markets in an attempt to persuade consumers to buy online

Corporate targeting: Nike on the Russian market

Directory of Open Access Journals (Sweden)

Sekulović Ana

2006-01-01

Full Text Available Nike Corporation is one of leading global players in sports apparel and footwear market. Strategic development of Nike Co has always been based on superior marketing and engagement of world-class sportspersons in its advertising campaigns. When USSR collapsed, Nike immediately started with penetration on Russian market. By relying on its outstanding innovativeness in product development and marketing, Nike has become one of three biggest players in the market. As its distributor for Russian market, Nike has chosen Serbia-based company, Delta Sport. The strategy of penetration on Russian market is based on four major pillars: sport marketing, public relations retail marketing and advertising. The most relevant competitors on Russian market are Reebok and Adidas. Trying to increase its market share in the Russian Federation, Nike has used following competitive advantages: global brand, retail discounts and cost decrease. Regarding further development of the company's activities on Russian market, long-term objectives are as follows: maintaining the leading position, unfurling production on whole RF and CIS territories, new contracts and improvement of contracts with existing partners, expanding of retail network, establishment of own production on RF and CIS markets, and orientation of marketing department toward "Sport Marketing". Delta Sport, as an agent of Nike Co, has certain freedom in creating business policy but it still has to comply with basic principles adopted for the whole corporation. The most important factors considered when selecting a strategy are: positive sides of firm, its goals and interests top management relationships, financial resources, personnel qualifications influence of external environment, and time factor. Delta Sport has entirely adopted these principles and also developed internal ones, which are complementary with Nike's.

The contribution of behavioural science to primary care research: development and evaluation of behaviour change interventions.

Science.gov (United States)

Sutton, Stephen

2011-10-01

Behavioural science is concerned with predicting, explaining and changing behaviour. Taking a personal perspective, this article aims to show how behavioural science can contribute to primary care research, specifically in relation to the development and evaluation of interventions to change behaviour. After discussing the definition and measurement of behaviour, the principle of compatibility and theories of behaviour change, the article outlines two examples of behaviour change trials (one on medication adherence and the other on physical activity), which were part of a research programme on prevention of chronic disease and its consequences. The examples demonstrate how, in a multidisciplinary context, behavioural science can contribute to primary care research in several important ways, including posing relevant research questions, defining the target behaviour, understanding the psychological determinants of behaviour, developing behaviour change interventions and selection or development of measures. The article concludes with a number of recommendations: (i) whether the aim is prediction, explanation or change, defining the target behaviour is a crucial first step; (ii) interventions should be explicitly based on theories that specify the factors that need to be changed in order to produce the desired change in behaviour; (iii) intervention developers need to be aware of the differences between different theories and select a theory only after careful consideration of the alternatives assessed against relevant criteria; and (iv) developers need to be aware that interventions can never be entirely theory based.

Detecting wash trade in the financial market

OpenAIRE

Cao, Yi; Li, Yuhua; Coleman, Sonya; Belatreche, Ammar; McGinnity, T. M.

2014-01-01

Wash trade refers to the activities of traders who utilise deliberately designed collusive transactions to increase the trading volumes for creating active market impression. Wash trade can be damaging to the proper functioning and integrity of capital markets. Existing work focuses on collusive clique detections based on certain assumptions of trading behaviours. Effective approaches for analysing and detecting wash trade in a real-life market have yet to be developed. T...

An Analysis Consumer Behaviour in the Turkish Domestic Tourism Market = Türkiye İç Turizm Pazarında Tüketici Davranışının Analizi

Directory of Open Access Journals (Sweden)

Erdoğan KOÇ

2003-01-01

Full Text Available This paper is intended to provide an analysis of the consumer behaviour in the Turkish domestic tourism market: a market still in its "infancy" in comparison with many other countries, but with substantial growth potential. Based on a number of research methods, which were triangulated, ranging from interviews both with consumers and key informants, focus group studies, to observations at travel agencies, together with an extensive literature search, the consumer decision-making process is investigated. As the research is mainly exploratory, the research methodology is inductive and it rests on qualitative techniques.

Customer Retention & Customer Relationship Marketing: Strategi Pemasaran Yang Potensial

OpenAIRE

Aprilia, Ariesya

2004-01-01

The traditional marketing approach advocates the marketing mix principles and the quest for market share dominance through mass marketing techniques and a focus on new customer acquisition. This approach has guided managers for decades in planning in implementing their marketing strategies. But nowadays, traditional approach has been changed by customer retention. Customer retention, in the traditional marketing approach, is however seen as the 'end' rather than the means to delivering long-t...

The Influence of Color Perception on Marketing Decisions

Directory of Open Access Journals (Sweden)

Šliburytė Laimona

2017-06-01

Full Text Available The article examines colour (sight marketing as one of the element of sensory marketing highlighting the importance of its perception and use in marketing decisions. Theoretical studies reveal that seeking to influence consumer behaviour, colour is used in setting linkages with characteristics of the product, as well as defining product packaging, advertising, point of sale, and brand communication.

Customer satisfaction and complaint behaviour

African Journals Online (AJOL)

kirstam

emotions resulting from the dissatisfaction and their coping strategies in the form of .... clothes or their complaint behaviour in cases of dissatisfaction. ... However, quality is a complex and multi-dimensional concept, which is relative ...... Exploring the importance of aesthetics', Journal of Fashion Marketing and Management,.

World oil market simulation

International Nuclear Information System (INIS)

Baldwin, N.

1992-01-01

This paper presents a recursive simulation model of the world oil market - the World Oil Market Simulation Model (WOMS). The objective was to construct a computationally simple model which provides a transparent view of the workings of the oil market. In the event WOMS has a number of features which distinguish it from other published models: the effect of exchange rate movements is incorporated in the supply and demand functions; both demand and supply functions are dynamic; the non-OPEC supply functions account for the geological as well as the economic aspects of supply; oil prices can be determined either by OPEC setting prices (as normally included in this type of model) or by OPEC setting volumes and market forces determining the price; and consistency checks on consumers' and producers' behaviour are incorporated to confirm the plausibility of model projections. The paper commences with an outline of the model structure followed by an examination of the choice of the appropriate data. The main sections of the paper discuss the estimation of the demand and non-OPEC supply functions. Finally the modelling of OPEC's behaviour is addressed. Comparisons are made throughout with other published work. As the model was estimated using data covering 1960 to 1985, brief comments are also made comparing the events of 1986 with model determined values. (author)

Rethinking marketing curricula in the Internet age | Bevan-Dye ...

African Journals Online (AJOL)

The aim of this research is to identify an inventory of topics pertaining to the Internetdriven marketing principles that have emerged from the Internet's implication to and application in marketing that bear relevance to the study field of mainstream marketing. Empirical research was conducted to measure South African ...

The Global-Market Doctrine: A Study in Fundamentalist Theology. The Iconoclast.

Science.gov (United States)

McMurty, John

1997-01-01

Presents an interesting metaphorical critique of the current enthusiasm for the global market and the free market system. Delineates 10 defining principles of a fundamentalist theological doctrine and then suggests replacing the term "global market" with "Supreme Ruler." Criticizes free market capitalism as being occasionally…

Market performance and distributional effects on renewable energy markets

International Nuclear Information System (INIS)

Koutstaal, P.; Bijlsma, M.; Zwart, G.; Van Tilburg, X.; Ozdemir, O.

2009-08-01

A renewable obligation (RO) combined with tradable renewable energy certificates is a market-based instrument used to promote the production of electricity from renewable energy sources. A renewable obligation is an alternative for subsidies. A renewable obligation will only be an efficient instrument if certificate markets are efficient. This requires that there is no market power and no anti-competitive behaviour on the certificate market. If the current developments in Dutch renewable energy production continue, market power on a future renewable certificate market in the Netherlands will probably not be an issue, even if the RO should only rest on the retail market instead of on the whole electricity market. A renewable obligation will raise the retail price for consumers, thereby reducing consumer surplus. Simulations show that the retail electricity price increases with 30 euro per MWh to a level of 104 euro per MWh in case of a 30% renewable target. Consumer surplus is reduced with 19% compared to the baseline scenario. In contrast, a subsidy such as the Dutch SDE (Promoting Renewable Energy scheme or 'Stimulering Duurzame Energie') which is financed from the state budget has the effect to (slightly) lower the retail electricity price, thereby increasing consumer surplus. It should however be realised that the costs of the subsidy will indirectly affect electricity consumers through their tax payments.

Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses

Science.gov (United States)

Peltier, James W.; Milne, George R.; Phelps, Joseph E.; Barrett, Jennifer T.

2010-01-01

An "information privacy gap" exists in marketing education, with little research addressing the state of information privacy and how appropriate privacy strategies and tactics should be communicated to students. The primary purpose of this article is to provide educators an understanding of information privacy and how they can incorporate this…

Green Marketing as the Source of the Competitive Advantage of the Business

Directory of Open Access Journals (Sweden)

Dominika Moravcikova

2017-11-01

Full Text Available In this work we focused on summarizing the principles of green marketing and the concepts related to it. The aim of this contribution was to prove the relationship between the implementation of green marketing principles and sustainable competitive company position on the market. In order to prove the relationship between the implementation of green marketing principles and the competitive market position of companies, we used a multiple regression method to reveal the relationship, despite many variables. This was preceded by a factor analysis that helped us to select the main factors of influence. In order to meet this goal, we have drawn from the surveys conducted by PwC (Bratislava, Slovakia, the Automobile Industry Association and the Slovak Automobile Institute to identify key factors and future expected development in the auto industry supplier segment and our marketing research, conducted from December 2015 to February 2016. Based on the results of marketing surveys, research responses and the study of available resources, we concluded that there is no comprehensive green marketing implementation model linking environmental consumer behavior with a link to the company’s marketing strategy. The contribution could help the Automotive Industry Union to present requirements to the government and help create incentives for the alternative vehicle market, and our findings could be incorporated into the creation of companies’ strategy.

Relationship Marketing Researches in Logistics' Organizations: Foreign Countries Experience

OpenAIRE

Juščius, Vytautas; Grigaitė, Viktorija

2009-01-01

This paper presents the analysis of foreign researchers' works which scrutinize relationship marketing, its principles' adjustment in logistics organizations. Relationship marketing elements identified by different researchers, their influence and importance in relationship with clients in logistics organizations, relationship marketing implementation in business-to-business level are analyzed and compared. It leads to the conclusion that in logistics organizations relationship marketing elem...

Modelling prices in competitive electricity markets

International Nuclear Information System (INIS)

Bunn, D.W.

2004-04-01

Electricity markets are structurally different to other commodities, and the real-time dynamic balancing of the electricity network involves many external factors. Because of this, it is not a simple matter to transfer conventional models of financial time series analysis to wholesale electricity prices. The rationale for this compilation of chapters from international authors is, therefore, to provide econometric analysis of wholesale power markets around the world, to give greater understanding of their particular characteristics, and to assess the applicability of various methods of price modelling. Researchers and professionals in this sector will find the book an invaluable guide to the most important state-of-the-art modelling techniques which are converging to define the special approaches necessary for unravelling and forecasting the behaviour of electricity prices. It is a high-quality synthesis of the work of financial engineering, industrial economics and power systems analysis, as they relate to the behaviour of competitive electricity markets. (author)

Innovate or imitate? Behavioural technological change

NARCIS (Netherlands)

Hommes, C.; Zeppini, P.

2013-01-01

We propose a behavioural model of technological change with evolutionary switching between boundedly rational costly innovators and free imitators, and study the endogenous interplay of innovation decisions, market price dynamics and technological progress. Innovation and imitation are strategic

Innovate or imitate? Behavioural technological change

NARCIS (Netherlands)

Hommes, C.; Zeppini, P.

2014-01-01

We propose a behavioural model of technological change with evolutionary switching between costly innovators and free imitators, and study the endogenous interplay of innovation decisions, market price dynamics and technological progress. Innovation and imitation are strategic substitutes and

The Role of Marketing Audit in Evaluation Sustainable Marketing Performance in Romanian Organizations

Directory of Open Access Journals (Sweden)

Daniel Serbănică

2015-08-01

Full Text Available In today`s society, marked by profound changes in consumer attitudes towards the environment and social issues, organizations are forced to behave responsibly, to be oriented towards a sustainable marketing. However the efforts of the organization should be evaluated periodically to see the extent to which objectives are achieved and the extent to which resource consumption leads to results. From the marketing perspective, this can be achieved through marketing audit, which is a tool for evaluating and controlling a marketing organization’s performance. This paper aims, through a documentary study in the first part and an exploratory quantitative research, in the second, to highlight the role and place of the audit of marketing in companies in Romania, to assess the effectiveness of marketing activity undertaken the principles of sustainability. The last part of the paper includes research findings and a series of theoretical and managerial recommendations on the use of marketing audit as a tool for assessing the sustainability of marketing companies in the target group, with the possibility of generalizing to all companies operating on the market in Romania.

Basic Social-Economic Factors Modelling Customer’s Psychological Behaviour

Directory of Open Access Journals (Sweden)

Ivan Krastev

2013-04-01

Full Text Available This paper deals with some social and economic factors influencing on customer’s behaviour – such as social class, social-economic status,occupation, education, income, referent groups, family, gender roles and marketing. Some comparisons are made between some factorsinfluencing on customer’s behaviour in the U.S. and in Bulgaria.

Marketing and finance: creating shareholder value

OpenAIRE

M. McDonald; B.D. Smith; K. Ward

2013-01-01

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research in...

Health Behaviour Change Through Computer Games: Characterising Interventions.

Science.gov (United States)

Poultney, Nathan; Maeder, Anthony; Ginige, Jeewani Anupama

2016-01-01

Recently games in the form of video, computer, or mobile apps have been utilised as an effective component of interventions for health behaviour change. This paper provides an overview of related projects reported in peer-review literature in the period 2006 to 2016. Nine highly relevant references were considered for analysis. The findings are presented according to 3 dimensions of characterisation: health intention, behaviour change principle, and health purpose.

THE SPORT MARKETING MANAGEMENT MODEL

Directory of Open Access Journals (Sweden)

Alexandru Lucian MIHAI

2015-06-01

Full Text Available Sport marketing involves marketing fundamentals applied in one industry, the sport business industry. The development of sport marketing fundamentals is therefore based on basic marketing principles. The practice and activities of sport marketing are also based on basic marketing activities, but are modified and adapted to the sport business industry. Therefore, sport marketing is based on its primary and parent discipline - marketing. Sport marketing is one of the most important functions of a sport business. This is because the sport marketing activities will define the business. The growth of the sport industry is phenomenal and shows no signs of slowing. Also, sport marketing is a process. A process is a continuous cycle. Therefore, marketing is a function that never ends. The sport marketing management model is an illustration of the elements and process of sport marketing. It should serve as a guide for managing the company’s marketing functions. The model illustrates the elements of marketing, the succession of elements and functions, the process of managing, and the interdependence of the elements This paper presents an overview of the model, sport marketing management, each element and the process.

Marketing activity in the community pharmacy sector - A scoping review.

Science.gov (United States)

Mirzaei, Ardalan; Carter, Stephen R; Schneider, Carl R

2018-02-01

Community pharmacy ownership requires engaging with marketing strategies to influence consumer behaviour. There is a plethora of information from trade journals, expert opinion, and published discussion surrounding this issue. Despite this, evidence relating to the efficacy of marketing activity within the pharmacy sector is scant. To review how marketing activity has been conceptualised in the community pharmacy sector and to determine the evidence for the effect of marketing activity. Seven databases were systematically searched using a scoping review framework with the reporting protocol of PRISMA-P. The search yielded 33 studies that were analysed for year of publication, journal, country of focus, and framework of marketing. The majority of marketing research papers focused on the United States and were published in healthcare journals. These were various marketing strategy elements, including; segmentation, targeting, differentiation, and positioning. Also evident was research regarding marketing mix, which predominately involved the "4Ps" model. Actual marketing activity comprised little of the research. Research into marketing activity in community pharmacy is limited, and little evidence is available to show the effects of such activities. Future research needs to demonstrate the causality for the effect of marketing activities on consumer behaviour and economic outcomes. Copyright © 2017 Elsevier Inc. All rights reserved.

MARKET ECONOMICS PRICING PARTICULARS

Directory of Open Access Journals (Sweden)

V. I. Parshin

2011-01-01

Full Text Available The price performs several economic functions: accounting, stimulation, distribution, demand and offer balancing, serving as production site rational choice criterion, information. Most important pricing principles are: price scientific and purpose-aimed substantiation, single pricing and price control process. Pricing process factors are external, internal, basic (independent on money-market, market-determined and controlling. Different pricing methods and models are to be examined, recommendations on practical application of those chosen are to be written.

The influence of marketing on the sports betting attitudes and consumption behaviours of young men: implications for harm reduction and prevention strategies.

Science.gov (United States)

Deans, Emily G; Thomas, Samantha L; Derevensky, Jeffrey; Daube, Mike

2017-01-19

Gambling can cause significant health and social harms for individuals, their families, and communities. While many studies have explored the individual factors that may lead to and minimise harmful gambling, there is still limited knowledge about the broader range of factors that may contribute to gambling harm. There are significant regulations to prevent the marketing of some forms of gambling but comparatively limited regulations relating to the marketing of newer forms of online gambling such as sports betting. There is a need for better information about how marketing strategies may be shaping betting attitudes and behaviours and the range of policy and regulatory responses that may help to prevent the risky or harmful consumption of these products. We conducted qualitative, semi-structured interviews with 50 Australian men (aged 20-37 years) who gambled on sports. We explored their attitudes and opinions regarding sports betting marketing, the embedding of marketing within sports and other non-gambling community environments, and the implications this had for the normalisation of betting. Our findings indicate that most of the environments in which participants reported seeing or hearing betting advertisements were not in environments specifically designed for betting. Participants described that the saturation of marketing for betting products, including through sports-based commentary and sports programming, normalised betting. Participants described that the inducements offered by the industry were effective marketing strategies in getting themselves and other young men to bet on sports. Inducements were also linked with feelings of greater control over betting outcomes and stimulated some individuals to sign up with more than one betting provider. This research suggests that marketing plays a strong role in the normalisation of gambling in sports. This has the potential to increase the risks and subsequent harms associated with these products

Modelling the world oil market: Assessment of a quarterly econometric model

International Nuclear Information System (INIS)

Dees, Stephane; Karadeloglou, Pavlos; Kaufmann, Robert K.; Sanchez, Marcelo

2007-01-01

This paper describes a structural econometric model of the world oil market that can be used to analyse oil market developments and risks. Oil demand depends on domestic economic activity and the real price of oil. Oil supply for non-OPEC producers, based on competitive behaviours, is constrained by geological and institutional conditions. Oil prices are determined by a 'price rule' that includes market conditions and OPEC behaviour. Policy simulations indicate that oil demand and non-OPEC supply are rather inelastic to changes in price, while OPEC decisions about quota and capacity utilisation have a significant, immediate impact on oil prices

How to Develop a Marketing Strategy for Your Center.

Science.gov (United States)

Thorne, George F.

1988-01-01

Discusses basic principles of marketing (referred to as the six p's: product, pricing, point of sale, people, promotion, and positioning) and shows how they can be applied to the marketing of day care centers. (SKC)

45 CFR 170.423 - Principles of proper conduct for ONC-ATCBs.

Science.gov (United States)

2010-10-01

... 45 Public Welfare 1 2010-10-01 2010-10-01 false Principles of proper conduct for ONC-ATCBs. 170... § 170.423 Principles of proper conduct for ONC-ATCBs. An ONC-ATCB shall: (a) Operate its certification... EHR Module developer conspicuously include the following text on its Web site and in all marketing...

Factors affecting forward pricing behaviour: implications of alternative regression model specifications

Directory of Open Access Journals (Sweden)

Henry Jordaan

2010-12-01

Full Text Available Price risk associated with maize production became a reason for concern in South Africa only after the deregulation of the agricultural commodities markets in the mid-1990s, when farmers became responsible for marketing their own crops. Although farmers can use, inter alia, the cash forward contracting and/or the derivatives market to manage price risk, few farmers actually participate in forward pricing. A similar reluctance to use forward pricing methods is also found internationally. A number of different model specifications have been used in previous research to model forward pricing behaviour which is based on the assumption that the same variables influence both the adoption and the quantity decision. This study compares the results from a model specification which models forward pricing behaviour in a single-decision framework with the results from modelling the quantity decision conditional to the adoption decision in a two-step approach. The results suggest that substantially more information is obtained by modelling forward pricing behaviour as two separate decisions rather than a single decision. Such information may be valuable in educational material compiled to educate farmers in the effective use of forward pricing methods in price risk management. Modelling forward pricing behaviour as two separate decisions  is thus a more effective means of modelling forward pricing behaviour than modelling it as a single decision.

From Discrete-Time Models to Continuous-Time, Asynchronous Models of Financial Markets

NARCIS (Netherlands)

K. Boer-Sorban (Katalin); U. Kaymak (Uzay); J. Spiering (Jaap)

2006-01-01

textabstractMost agent-based simulation models of financial markets are discrete-time in nature. In this paper, we investigate to what degree such models are extensible to continuous-time, asynchronous modelling of financial markets. We study the behaviour of a learning market maker in a market with

Evaluating the market splitting determinants: evidence from the Iberian spot electricity prices

International Nuclear Information System (INIS)

Figueiredo, Nuno Carvalho; Silva, Patrícia Pereira da; Cerqueira, Pedro A.

2015-01-01

This paper aims to assess the main determinants on the market splitting behaviour of the Iberian electricity spot markets. Iberia stands as an ideal case-study, where the high level deployment of wind power is observed, together with the implementation of the market splitting arrangement between the Portuguese and the Spanish spot electricity markets. Logit and non-parametric models are used to express the probability response for market splitting of day-ahead spot electricity prices as a function of the explanatory variables representing the main technologies in the generation mix: wind, hydro, thermal and nuclear power, together with the available transfer capacity and electricity demand. Logit models give preliminary indications about market splitting behaviour, and then, notwithstanding the demanding computational challenge, a non-parametric model is applied in order to overcome the limitations of the former models. Results show an increase of market splitting probability with higher wind power generation or, more generally, with higher availability of low marginal cost electricity such as nuclear power generation. The European interconnection capacity target of 10% of the peak demand of the smallest interconnected market might be insufficient to maintain electricity market integration. Therefore, pro-active coordination policies, governing both interconnections and renewables deployment, should be further developed. -- Highlights: •Assess determinants on market splitting behaviour of Iberian electricity markets. •Logit and non-parametric models to express market splitting probability response. •Explanatory variables: wind, hydro, thermal and nuclear power; ATC and demand. •Results: increase of market splitting probability with higher availability of low marginal cost electricity. •Coordination policies governing both interconnections and renewables deployment

Internet user behaviour

Directory of Open Access Journals (Sweden)

Radbâță, A.

2011-01-01

Full Text Available Internet is a useful tool for everybody in a technologically advanced world. As Internet appears and develops, it creates a totally new network environment. The development of commerce on the Internet based on virtual communities has become one of the most successful business models in the world. After analyzing the concept of internet, the e-commerce market and its marketing mix and the benefits and limitations of the Internet, we have presented a few studies on Internet user behaviour. Furthermore, the paper looks at a representative sample of Romanian internet users. The results reveal that the Romanians are using the Internet especially for information gathering, e-mail, entertainment and social networking.

Cypriot Consumer Behaviour Towards Luxury Brands

OpenAIRE

Archeou, Maria

2008-01-01

This study has been concentrating on the Cypriot market to discover the various factors that drives consumers to purchase luxury brands. A qualitative approach was used to conduct this research in order to gain insights over consumers' purchasing behaviour. Therefore, an interview method was chosen to gather the data needed.Initially, an interview with few managers of luxury brands in Cyprus was made to gather some information about the Cyprus market, their target segments profile and the ...

Niche Marketing Potentials for Farm Entrepreneurs in Nigeria https ...

African Journals Online (AJOL)

User

. Niche marketing involves targetting a product or service to a small but specific well ... Table 1: Examples of possible niche markets for entrepreneurs in Nigeria. Farm Business .... Concepts, Principles and Decisions, 2nd Edition. Afritowers ...

The dynamics of consumer behaviour. On habit, discontent, and other fish to fry.

Science.gov (United States)

Scholderer, Joachim; Trondsen, Torbjørn

2008-11-01

Recent research has drawn attention to the role of past behaviour and habit in the overall structure of consumer behaviour. We argue that in cross-sectional data past behaviour and habit must be confounded with present beliefs and attitudes when the behaviour in question has been enacted numerous times before. To disentangle the effects, longitudinal data were collected from a large panel of Norwegian consumers (effective N=4184) in 1996, 2000, and 2004. Cross-lagged panel analysis indicated that higher consumption of traditional seafood led to increasingly negative evaluations of the product supply. These negative evaluations, in turn, prompted substitution of traditional seafood with newly available, processed seafood products and an increasing dominance of aqua-cultured species. The theoretical discussion focuses on the inability of static models of consumer behaviour (in particular, the theory of planned behaviour) to capture such dynamic effects. Marketing and policy implications related to the changing structure of the seafood market are outlined.

The role of the registered nurse in the marketing of primary healthcare services, as part of health promotion.

Science.gov (United States)

Rall, M; Meyer, S M

2006-03-01

Existing literature on the marketing of primary healthcare services was reviewed to determine the role of registered nurses in this regard. The systematic review included five searches and ensured wide coverage of the results of available primary research studies on the topic. The results were summarised and the role of registered nurses in the marketing of primary healthcare services was identified. Primary research sources on the topic included textbooks on marketing by experts in the field and relevant journal articles by authorities on healthcare marketing. The data were analysed and four main categories identified. To ensure the trustworthiness of the research, Lincoln and Guba's (1981: 215-216) criteria, as explained by Krefting (1991: 217), were applied. Because the population consisted of only literature, ethical considerations concerning human subjects were irrelevant. Results indicated that the basic commercial marketing principles (the so-called 4Ps--product, price, place, and promotion) could be adapted for the health sector. The conclusion was that registered nurses could contribute to the marketing of primary healthcare services by communicating with the community (promotion) and by ensuring effective service (product) delivery at the right price and place. Registered nurses could influence the community's perceptions of health care and facilitate behaviour changes, thereby promote health. The implementation of the findings and recommendations of this research could create a new awareness among registered nurses of their role in the marketing of primary healthcare services in South Africa and improve their skills in this regard.

A Marketing Assessment of Beneficiaries at Kimbrough Army Community Hospital

Science.gov (United States)

1993-05-01

environment, organizational goal formulation, strategy formulation, Marketing Assessment 10 organization and systems design ( Kotler , 1987). Second...environmental analysis itself is concerned with identifying marketing opportunities, threats, environmental trends and their implications ( Kotler , 1987...decision to develop beneficiary subgroups was based on the marketing principle of market segmentation which assumes that no one strategy will work for

Characteristics of environmentally conscious production behaviour in agricultural waste management

OpenAIRE

Kormosne-Koch, Krisztina

2008-01-01

When measuring environmentally conscious behaviour and determining its variables, focus often lies only on consumers, but environmental conservation requires not only the consumers’ but also the producers’ input. After defining environmentally conscious behaviour, I utilized the market research method to determine how participating in agri-environmental programs and subsidies affects producers’ environmental consciousness and waste management behaviour. The research result indicates tha...

RELATIONSHIP DERIVATIVES FINANCIAL MARKETS, MONEY AND STOCK MARKETS AS A SUBSYSTEM OF FINANCIAL MARKET

Directory of Open Access Journals (Sweden)

Yulia Yelnikova

2016-11-01

Full Text Available Under conditions of intensive strengthening of globalization of world financial markets and deepening of the crisis, the main source of which are financial markets, financial derivatives market is rapidly developing. In such circumstances, we observe very active growing demand for tools, the main purpose of which is to reduce the financial risk – derivatives. Outlined trend has also involved Ukraine. In this connection, there is an objective need to develop estimate the interconnection of the money and stock markets and derivatives market. It should be kept in mind that achieving the outlined goal is possible only under condition of the full understanding of the scientific and methodological principles of the development of these markets. Purpose is to estimate the interconnection of the money and stock markets and derivatives market by building a mathematical model of system of structural equations that will promote the compilation of scientifically based program of derivatives market. Methodology. By using methods of economic-mathematical modelling were estimated the degree of influence of studied markets factors on financial derivatives market development and by changing this or that factor were predicted future trends of its operations. Results of the survey showed the current state and problems of derivatives market functioning. At the same time, our study allowed us to talk, that factors of the money and stock markets have a different impact on the derivatives market. So, the majority of money market factors have a reverse influence on the development of derivatives market. Instead, the stock market has a direct influence. Practical implications. The proposed scientific and methodical approach to evaluating the impact of factors on the derivatives market allows: influenced by different factors; to conduct a qualitative interpretation of the quantitative changes in the level of market development; to form a complete system of state

Stock returns predictability and the adaptive market hypothesis in emerging markets: evidence from India.

Science.gov (United States)

Hiremath, Gourishankar S; Kumari, Jyoti

2014-01-01

This study addresses the question of whether the adaptive market hypothesis provides a better description of the behaviour of emerging stock market like India. We employed linear and nonlinear methods to evaluate the hypothesis empirically. The linear tests show a cyclical pattern in linear dependence suggesting that the Indian stock market switched between periods of efficiency and inefficiency. In contrast, the results from nonlinear tests reveal a strong evidence of nonlinearity in returns throughout the sample period with a sign of tapering magnitude of nonlinear dependence in the recent period. The findings suggest that Indian stock market is moving towards efficiency. The results provide additional insights on association between financial crises, foreign portfolio investments and inefficiency. G14; G12; C12.

From the Invisible Hand to the Invisible Handshake: Marketing Higher Education.

Science.gov (United States)

Gibbs, Paul

2002-01-01

Business marketing principles do not meet the needs of higher education. An alternative, humanistic marketing philosophy, includes a reconceptualization of the marketing mix as temporality (learning as a temporal activity), existential trust, and learner self-confidence. (Contains 60 references.) (SK)

THE ECONOMIC BASIS IN ORGANISATIONAL BEHAVIOUR – BEHAVIOURAL THEORY OF THE FIRM

OpenAIRE

VIRGINIA BĂLEANU

2007-01-01

From the economic sciences’ stand point, the process of decision making, including aspects concerning with establishing organizational objectives, is the object of the firm theories. So, these theories that reflect the management’s responsibility in the context of the relationships between people and the organization may be considered the economic basis of organisational behaviour. Parkinson’s Law and the Peter Principle are unconventional examples of the organisational practices that prove t...

Integrating Sex and Drugs into the Principles Course: Market-Failures versus Failures-of-Market Outcomes.

Science.gov (United States)

Colander, David

2003-01-01

Argues that microeconomics principles courses are structured around an approach to policy that avoids many controversial but central policy issues including: the interplay of moral issues and efficiency; questions of consumer sovereignty; and questions of the interrelation between measures of efficiency and income distribution. Suggests a dual…

Marketing Power Tools for Building Better Connections.

Science.gov (United States)

Goldman, Karen Denard

This paper proposes use of marketing methods to improve college health services and enhance their perceived value. Ten key marketing principles are defined: (1) value of the service as seen by the target population; (2) exchange clients perceive benefits received as exceeding perceived costs; (3) competition offering a better product than the…

Market Sociality

DEFF Research Database (Denmark)

Borch, Christian; Lange, Ann-Christina

2017-01-01

This article presents a critical systematic discussion of Shiller’s writings from the late 1970s to the present, as well as an examination of the social-psychological assumptions on which his work is built. We argue that Shiller’s work displays a tension between mimetic and anti-mimetic tendencies......, i.e. between understanding financial markets as captured by fads and fashions (mimesis), and at the same time understanding such markets on the basis of a notion of homo economicus (an essentially anti-mimetic figure). Identifying that tension not only sheds novel light on Shiller’s work, but also...... allows us to critically discuss Mirowski’s negative appraisal of Shiller’s behavioural finance programme. Further, we argue that the mimetic/anti-mimetic tension in Shiller’s work can equally be identified in a broader range of theories about financial markets, and that attending to it therefore opens up...

Large Scale Product Recommendation of Supermarket Ware Based on Customer Behaviour Analysis

Directory of Open Access Journals (Sweden)

Andreas Kanavos

2018-05-01

Full Text Available In this manuscript, we present a prediction model based on the behaviour of each customer using data mining techniques. The proposed model utilizes a supermarket database and an additional database from Amazon, both containing information about customers’ purchases. Subsequently, our model analyzes these data in order to classify customers as well as products, being trained and validated with real data. This model is targeted towards classifying customers according to their consuming behaviour and consequently proposes new products more likely to be purchased by them. The corresponding prediction model is intended to be utilized as a tool for marketers so as to provide an analytically targeted and specified consumer behavior. Our algorithmic framework and the subsequent implementation employ the cloud infrastructure and use the MapReduce Programming Environment, a model for processing large data-sets in a parallel manner with a distributed algorithm on computer clusters, as well as Apache Spark, which is a newer framework built on the same principles as Hadoop. Through a MapReduce model application on each step of the proposed method, text processing speed and scalability are enhanced in reference to other traditional methods. Our results show that the proposed method predicts with high accuracy the purchases of a supermarket.

Importance of Green Marketing and Its Potential

Directory of Open Access Journals (Sweden)

Líšková Zuzana Dvořáková

2016-11-01

Full Text Available Green marketing is possibly the newest type of marketing. Recently, it has also been the most discussed one by organizations, companies and even states. Green marketing tries to produce, promote and recycle products that are friendly to the environment. Green marketing is a global concern and it is going to have a better future. However, this type of marketing meets a few problems such as much effort to replace conventional products and a lack of confidence. Many companies produce and promote such products as much as possible. In spite of this, the public is still sceptical. The paper presents the theoretical important knowledge on green marketing, its definitions, customer behaviour formulas, and its potential.

Reflections on the juridicial roots of the principle of optimisation

International Nuclear Information System (INIS)

Lochard, J.; Boehler, M.C.

1992-01-01

The disciplines of jurisprudence tend in general towards a rationalisation and stabilisation of social or economic practice and are oriented towards concepts or practices which belong to the field of the determinate. When it comes to the principle of optimising radiological protection, however, the classical juridical technique of administrative law does not exactly answer the problems of implementing this. From the obligations of performance traditionally imposed by the government, a transition to obligation of behaviour by those involved seems to be called for, and this is what makes the optimisation principle difficult to qualify juridically. Instead of a law of command, exemption and control the government must essentially put its trust in the operators of nuclear installations by issuing a standard which sets an objective rather than a standard with the force of a regulation as in the past. Does the future of the juridical sciences in fact lie in the development of an administrative law of the indeterminate which would oblige the government to recognise that, even in the field of the determinate, it is not always government which knows best? While our classical administrative law is a law of command and control, the administrative law of the indeterminate will be that of the law of common effort, framed in collective acts and based on trust, consultation, and obligations of behaviour, all under the control of a judge who intervenes when there is a manifest contradiction between the acts and the promised behaviour. In French law optimisation has remained a general principle unaccompanied by specific provisions for its implementation. The object of our paper is to examine on what juridical foundations it would be possible to apply this principle at practical level without betraying its spirit. (author)

75 FR 63551 - Guides for the Use of Environmental Marketing Claims

Science.gov (United States)

2010-10-15

... general principles that apply to all environmental marketing claims and provide specific guidance... Part II Federal Trade Commission 16 CFR Part 260 Guides for the Use of Environmental Marketing... Marketing Claims AGENCY: Federal Trade Commission. ACTION: Proposed revisions to guidelines. SUMMARY: The...

Marketing resources management in conditions of domestic enterprises’ innovative development

OpenAIRE

E.A. Belovodskaya; Ya.A. Kovalenko

2013-01-01

The aim of the article. In the article the urgency of differentiation of concepts marketing potential and marketing resource is examined. The appropriateness of marketing resources allocation into a separate part of the resource base of innovation-directed enterprises is defined. Theoretical bases of marketing resources management for innovation-oriented enterprise are investigated. The author's approach to classification of marketing resources and formation of principles of their management ...

Embarrassment as a key to understanding cultural differences. Basic principles of cultural analysis

DEFF Research Database (Denmark)

Bouchet, Dominique

1995-01-01

I introduce here the principles I use in my investigation of intercultural marketing and management. I explain how I discovered them, and show how they spring from a theoretical understanding of the dynamic of cultural differences. One of the basic methodological principles for my analysis...

Market surveillance panel monitoring report on the IMO-administered electricity markets for the first 18 months (May 2002 - October 2003)

International Nuclear Information System (INIS)

Gorbet, F.; McFetridge, D.; Rusnov, T.

2003-01-01

The Market Surveillance Panel is an independent body appointed by Ontario's Independent Electricity Market Operator. The Panel's mandate is to monitor the behaviour in the marketplace, examine the behaviour of specific market participants, investigate design rules and operating procedures, and provide periodic reports on the state of the marketplace. This third period report covers the first 18 months of the Ontario electricity marketplace from May 1, 2002 to October 31, 2003. The report includes an overall assessment of the evolution of the market with emphasis on what has worked well and needs improvement. It also includes a high level overview of market outcomes and basic data for comparison. Market performance that was outside of expected norms was explained. A status report is also presented on the IMO initiatives that have been in place since market opening to improve market performance. The Panel concluded that the electricity market is evolving in a manner that promotes market efficiency and system reliability. Demand for electricity in Ontario continues to increase. More Ontario-based generation was available in 2003 because of the addition of new and restored generation in the province and fewer significant outages. The Panel's reaction to the August 14, 2003 blackout was presented. The Interim report of the Canada-U.S. Power System Outage Task Force has indicated that the blackout was not caused by Ontario electricity markets. No correlation was found between the blackout and the restructuring of the electricity utility industry. Planned or forced outages can have a significant impact on price. Average prices for the off-peak period show an upward trend up to February 2003. 49 refs., 37 tabs., 15 figs

Conceptualizations of sustainability in carbon markets

DEFF Research Database (Denmark)

Karavai, Maryna; Hinostroza, Miriam L.

2013-01-01

This paper focuses on market responses to climate change, specifically a particular example of voluntary carbon market development, in sub-Saharan Africa, and seeks to identify the principles of sustainability that carbon markets draw upon. We explore how key discourses and their application...... in the context of the carbon market construct a vision of sustainability. We argue that the prevalence of neoliberal and technocratic ideas and values preferring weak ecological modernization, coupled with the contemporary climate regime, marginalize alternative perspectives on climate-constrained development......, thus weakening prospects of averting the dangerous impacts of a changing climate. The analysis is based on the evaluation of 78 projects in the voluntary market across supply chains in 23 countries in the region....

Does Nationality Matter in Eco-Behaviour?

Directory of Open Access Journals (Sweden)

Michelle Bonera

2017-09-01

Full Text Available Although many authors agree on the role of personal values in explaining the main determinants of eco-behaviour, disagreement about the effects of socio-demographic features exists, particularly about the effect of nationality. In an attempt to fill this gap in the literature, this paper contributes to the debate surrounding the main determinants of eco-behaviour, based on a cross-country analysis. To test the role of nationality and personal values in eco-behaviour, a linear regression model involving 353 Chinese and 333 Italian subjects was performed. A stepwise analysis was then conducted to identify the main significant effects. The explorative and stepwise analyses confirmed that nationality is significant when explaining individual eco-behaviour, for both Italian and Chinese people. Moreover, the linear regression model, as a stepwise analysis, showed that regulatory focus and universalism are the main personal values influencing ecological behaviour. Differences emerging from the analysis show significant differences in terms of eco-behaviour and eco-awareness, for the two countries involved in the analysis, that might lead companies to adopt different marketing strategies when promoting eco-products.

The functioning of the oil market during an oil crisis

International Nuclear Information System (INIS)

Hughes, G.; Siner, M.; Tijdhof, B.

2003-01-01

The title study regarding the functioning of the oil market during an oil crisis is carried out with particular reference to the strategic behaviour of oil companies. Section 2 identifies major oil supply disruptions since 1951 and describes some important changes in the market that have occurred in recent decades; Section 3 reviews the economic literature of the functioning of oil markets during disruptions and models of oil supply disruptions; Section 4 examines the response of oil markets to recent supply disruptions; Section 5 examines the incentives and scope for strategic behaviour; Section 6 considers the implications of our analysis for the design of policy responses to oil supply disruptions; Appendix A describes the background to the four recent oil supply disruptions; Appendix B discusses the relationship between spot and futures prices for a storable commodity; and Appendix C is the bibliography

Personální marketing

OpenAIRE

Maršíková, Linda

2008-01-01

This thesis discuss the topic of the recruitment marketing, with it's principles, functioning, goals and instruments. Topic is separated into two parts, external a nd internal. These parts are analysed out below. The usage of the recruitment marketing is described on the sample of the company IKEA, Czech republic. The tesis is finished in the project of the recruitment strategy for mentioned firm, which is based on the results of the accomplished research.

Extension of market concept with market-driven optimisation of distribution system operation

DEFF Research Database (Denmark)

Wu, Qiuwei; Østergaard, Jacob

2013-01-01

not explicitly submitted, but derived from historic demand response behaviour. The locational prices resulting from this local optimisation were used to alleviate the congestion that would result from response to a global price, as issued within the EcoGrid EU real time market for system balancing services from......This report describes the development of a pricing mechanism for the alleviation of congestion at the 10kV distribution network level using demand flexibility in a 5-minute real-time market environment. Demand was incorporated into an OPF based market clearing procedure in which demand bids were...... distributed resources. A complementary direct control framework was developed to operate in tandem with the pricing mechanism to ensure the reliable alleviation of congestion...

Singling Out People without Knowing Their Names - Behavioural targeting, pseudonymous data, and the new Data Protection Regulation

NARCIS (Netherlands)

Zuiderveen Borgesius, F.J.

2016-01-01

Information about millions of people is collected for behavioural targeting, a type of marketing that involves tracking people's online behaviour for targeted advertising. It is hotly debated whether data protection law applies to behavioural targeting. Many behavioural targeting companies say that,

Tech Prep Marketing Guide. The Complete Book of Strategies and Practical Experiences.

Science.gov (United States)

Williamson, Patty

This guide explains the concept of marketing tech prep and provides marketing principles and strategies to promote tech prep programs. The guide covers the following topics: (1) why it is necessary to market tech prep; (2) what a comprehensive tech prep marketing plan should include; (3) targeting the benefits message; (4) marketing tech prep to…