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Sample records for understanding consumer behavior

  1. Understanding Consumer Buying Behavior in Africa

    DEFF Research Database (Denmark)

    Kuada, John Ernest; Bujac, Andreea Ioana

    2017-01-01

    Recent economic growth trends in Africa have raised awareness among businesses about the attractiveness of its market potential. There is therefore an increasing academic interest in understanding the attitudes, preferences and behavior of African consumers. This chapter reviews some...

  2. Understanding consumer decisions using behavioral economics.

    Science.gov (United States)

    Zandstra, Elizabeth H; Miyapuram, Krishna P; Tobler, Philippe N

    2013-01-01

    Consumers make many decisions in everyday life involving finances, food, and health. It is known from behavioral economics research that people are often driven by short-term gratification, that is, people tend to choose the immediate, albeit smaller reward. But choosing the delayed reward, that is, delaying the gratification, can actually be beneficial. How can we motivate consumers to resist the "now" and invest in their future, leading to sustainable or healthy habits? We review recent developments from behavioral and neuroimaging studies that are relevant for understanding consumer decisions. Further, we present results from our field research that examined whether we can increase the perceived value of a (delayed) environmental benefit using tailored communication, that is, change the way it is framed. More specifically, we investigated whether we can boost the value of an abstract, long-term "green" claim of a product by expressing it as a concrete, short-term benefit. This is a new application area for behavioral economics. Copyright © 2013 Elsevier B.V. All rights reserved.

  3. Systematic behavior research for understanding consumer decision making.

    Science.gov (United States)

    Lin, Chin-Feng

    2009-05-01

    This study incorporates means-end chain (MEC) theory and dynamic programming for understanding the implications of consumer decision making. The conceptual framework of this study can help programmers design information systems for analyzing consumption behaviors. Such analyses will provide marketers with meaningful information for formulating marketing strategies. The main contributions of this article are as follows: (1) to enable researchers to obtain information for consumer cognitive hierarchies utilizing an information system, (2) to enhance the functions of traditional MEC methodology and provide an integrated method for analyzing consumption information, and (3) to construct an information system for analyzing consumer decision-making processes.

  4. CONSUMER BEHAVIOR

    Directory of Open Access Journals (Sweden)

    Ilie BUDICA

    2010-03-01

    Full Text Available The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the consumer is influenced by his or her environment; the behavior of consumers while shopping or making other marketing decisions; limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; how consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and how marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.

  5. Towards a better understanding of consumer behavior : Marginal Utility as a parameter in Neuromarketing research

    NARCIS (Netherlands)

    Alvino, Letizia; Constantinides, Efthymios; Franco, Massimo

    2017-01-01

    Understanding consumers’ decision-making process is a recurrent goal in Marketing. However, the traditional tools used in marketing, such as surveys, personal interviews and participant observations are often inadequate to analyze and understand human behavior. Since consumer decisions are often

  6. Consumer Behavior

    NARCIS (Netherlands)

    Hoyer, W.D.; MacInnis, D.J.; Pieters, R.

    2013-01-01

    CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research

  7. Consumers in a Sustainable Food Supply Chain (COSUS): Understanding Consumer Behavior to Encourage Food Waste Reduction

    NARCIS (Netherlands)

    Rohm, Harald; Oostindjer, Marije; Aschemann-Witzel, Jessica; Symmank, Claudia; Almli, Valérie L.; Hooge, De Ilona; Normann, Anne; Karantininis, Kostas

    2017-01-01

    Consumers are directly and indirectly responsible for a significant fraction of food waste which, for a large part, could be avoided if they were willing to accept food that is suboptimal, i.e., food that deviates in sensory characteristics (odd shape, discoloration), or that has a best-before date

  8. Consumers in a Sustainable Food Supply Chain (COSUS): Understanding Consumer Behavior to Encourage Food Waste Reduction

    Science.gov (United States)

    Rohm, Harald; Oostindjer, Marije; Aschemann-Witzel, Jessica; Symmank, Claudia; L. Almli, Valérie; de Hooge, Ilona E.; Normann, Anne; Karantininis, Kostas

    2017-01-01

    Consumers are directly and indirectly responsible for a significant fraction of food waste which, for a large part, could be avoided if they were willing to accept food that is suboptimal, i.e., food that deviates in sensory characteristics (odd shape, discoloration), or that has a best-before date which is approaching or has passed, but that is still perfectly fine to eat. The choice to accept or discard suboptimal food is taken either before or after purchase (hence, in the retail store or in the household). The aim of the European research project COSUS (Consumers in a sustainable food supply chain) was to increase consumer acceptance of suboptimal food, before and after purchase, by implementing targeted strategies that are based on consumer insights, and that are feasible for and acceptable by the food sector. To reach this aim, different methodological approaches were applied to analyze this issue, to experiment with different aspects, and to test the resulting interventions. Each of these approaches was undertaken by competent consortium partners from Denmark, Germany, Norway, Sweden and The Netherlands. The project finally provides validated strategies to promote the distribution and consumption of suboptimal foods, thereby improving resource efficiency in the food chain and contributing to a more sustainable food supply. PMID:29186883

  9. Consumers in a Sustainable Food Supply Chain (COSUS: Understanding Consumer Behavior to Encourage Food Waste Reduction

    Directory of Open Access Journals (Sweden)

    Harald Rohm

    2017-11-01

    Full Text Available Consumers are directly and indirectly responsible for a significant fraction of food waste which, for a large part, could be avoided if they were willing to accept food that is suboptimal, i.e., food that deviates in sensory characteristics (odd shape, discoloration, or that has a best-before date which is approaching or has passed, but that is still perfectly fine to eat. The choice to accept or discard suboptimal food is taken either before or after purchase (hence, in the retail store or in the household. The aim of the European research project COSUS (Consumers in a sustainable food supply chain was to increase consumer acceptance of suboptimal food, before and after purchase, by implementing targeted strategies that are based on consumer insights, and that are feasible for and acceptable by the food sector. To reach this aim, different methodological approaches were applied to analyze this issue, to experiment with different aspects, and to test the resulting interventions. Each of these approaches was undertaken by competent consortium partners from Denmark, Germany, Norway, Sweden and The Netherlands. The project finally provides validated strategies to promote the distribution and consumption of suboptimal foods, thereby improving resource efficiency in the food chain and contributing to a more sustainable food supply.

  10. Consumers in a Sustainable Food Supply Chain (COSUS): Understanding Consumer Behavior to Encourage Food Waste Reduction.

    Science.gov (United States)

    Rohm, Harald; Oostindjer, Marije; Aschemann-Witzel, Jessica; Symmank, Claudia; L Almli, Valérie; de Hooge, Ilona E; Normann, Anne; Karantininis, Kostas

    2017-11-27

    Consumers are directly and indirectly responsible for a significant fraction of food waste which, for a large part, could be avoided if they were willing to accept food that is suboptimal, i.e., food that deviates in sensory characteristics (odd shape, discoloration), or that has a best-before date which is approaching or has passed, but that is still perfectly fine to eat. The choice to accept or discard suboptimal food is taken either before or after purchase (hence, in the retail store or in the household). The aim of the European research project COSUS (Consumers in a sustainable food supply chain) was to increase consumer acceptance of suboptimal food, before and after purchase, by implementing targeted strategies that are based on consumer insights, and that are feasible for and acceptable by the food sector. To reach this aim, different methodological approaches were applied to analyze this issue, to experiment with different aspects, and to test the resulting interventions. Each of these approaches was undertaken by competent consortium partners from Denmark, Germany, Norway, Sweden and The Netherlands. The project finally provides validated strategies to promote the distribution and consumption of suboptimal foods, thereby improving resource efficiency in the food chain and contributing to a more sustainable food supply.

  11. Understanding implications of consumer behavior for wildlife farming and sustainable wildlife trade.

    Science.gov (United States)

    Nuno, A; Blumenthal, J M; Austin, T J; Bothwell, J; Ebanks-Petrie, G; Godley, B J; Broderick, A C

    2018-04-01

    Unsustainable wildlife trade affects biodiversity and the livelihoods of communities dependent upon those resources. Wildlife farming has been proposed to promote sustainable trade, but characterizing markets and understanding consumer behavior remain neglected but essential steps in the design and evaluation of such operations. We used sea turtle trade in the Cayman Islands, where turtles have been farm raised for human consumption for almost 50 years, as a case study to explore consumer preferences toward wild-sourced (illegal) and farmed (legal) products and potential conservation implications. Combining methods innovatively (including indirect questioning and choice experiments), we conducted a nationwide trade assessment through in-person interviews from September to December 2014. Households were randomly selected using disproportionate stratified sampling, and responses were weighted based on district population size. We approached 597 individuals, of which 37 (6.2%) refused to participate. Although 30% of households had consumed turtle in the previous 12 months, the purchase and consumption of wild products was rare (e.g., 64-742 resident households consumed wild turtle meat [i.e., 0.3-3.5% of households] but represented a large threat to wild turtles in the area due to their reduced populations). Differences among groups of consumers were marked, as identified through choice experiments, and price and source of product played important roles in their decisions. Despite the long-term practice of farming turtles, 13.5% of consumers showed a strong preference for wild products, which demonstrates the limitations of wildlife farming as a single tool for sustainable wildlife trade. By using a combination of indirect questioning, choice experiments, and sales data to investigate demand for wildlife products, we obtained insights about consumer behavior that can be used to develop conservation-demand-focused initiatives. Lack of data from long-term social

  12. Social Psychology And Marketing: The Consumption Game. Understanding Marketing And Consumer Behavior Through Game Theory

    OpenAIRE

    Catalina BUTNARU

    2009-01-01

    Consumer psychology provides enough evidence that consumer behavior is not just one side of our existence, but, as a matter of fact, it is a central dimension of our everyday lives, engaging us into changing and defining our identity, beliefs, attitudes and practices. In relation to this, commodification has reached us on all levels: everything that people created, produced and developed over the years, during the post-industrial era, can be commodified and sold to a specific market. Commodif...

  13. BEHAVIOR ANALYSIS OF CONSUMER COMPLAINT

    Directory of Open Access Journals (Sweden)

    Andrie Prasetyo

    2016-05-01

    Full Text Available Complaining is one form of communication for consumers to express their dissatisfaction. Understanding the consumer complaint behavior is an important thing for businesses; however, it is not easy to do. The initial step in understanding this behavior of consumer complaints is to map consumers based on their behavior of complaints and analyze the factors that influence this. This study examines the complaint behavior of consumers in Cibubur who have experienced dissatisfaction with a product.  The objectives of this study are to map the consumer complaint behavior and identify its relationship with various factors such as consumer demographics, personality, attitude to businesses, attribution of the causes of dissatisfaction, and product attributes. A crosstab descriptive analysis method was used to map the consumers, while the Pearson correlation analysis methods was used to analyze consumer complaint behavioral relationships with various factors. The results of this study indicated that consumers in Cibubur based on their complaint behavior are classified into four groups: passive, voicers, irates and activist. The passive consumers dominate the category with a percentage of 49%.  The voicers, irates, and activist belong to the complaining type and are dominated by young women, with high levels of education and income. Keywords: consumer complaint behavior, product, crosstab, pearson correlation

  14. Consumer Behavior Research Methods

    DEFF Research Database (Denmark)

    Chrysochou, Polymeros

    2017-01-01

    This chapter starts by distinguishing consumer behavior research methods based on the type of data used, being either secondary or primary. Most consumer behavior research studies phenomena that require researchers to enter the field and collect data on their own, and therefore the chapter...... of the methods and how to improve quality in consumer behavior research methods....

  15. Understanding determinants of government and consumer behavior relative to product safety : an application of the theory of planned behavior to China and the United States

    OpenAIRE

    Domke, Laura

    2008-01-01

    The following thesis applies Icek Ajzen's Theory of Planned Behavior to explain consumer and government response to safety of Chinese-made products sold in China and the United States. The thesis relies on secondary data as it considers the responses and actions relative to product safety by four different groups: Chinese government, U.S. government, Chinese consumers and U.S. consumers. Increased globalization has heightened the need for a better understanding and agreement...

  16. Consumer behavior in corporate banking

    Directory of Open Access Journals (Sweden)

    Đorđević Bojan

    2008-01-01

    Full Text Available Deregulation and the emergence of new forms of technology have created highly competitive market conditions which have had a critical impact upon consumer behavior in corporate banking. Bank providers must, therefore, attempt to better understand their corporate clients in an attempt not only to anticipate but also to influence and determine consumer buying behavior. The paper accordingly presents and develops a model which attempts to articulate and classify corporate consumer behavior in the purchasing of financial products and services.

  17. Incorporating Transformative Consumer Research into the Consumer Behavior Course Experience

    Science.gov (United States)

    Petkus, Ed, Jr.

    2010-01-01

    In contrast to understanding consumer behavior for the benefit of business organizations, transformative consumer research (TCR) seeks to understand consumer behavior for the benefit of consumers themselves. Following Mari's (2008) call for the incorporation of TCR in doctoral programs in marketing, this article outlines the relevance of TCR to…

  18. Consumer Behavior Research

    Directory of Open Access Journals (Sweden)

    Kaveh Peighambari

    2016-04-01

    Full Text Available This article analyzes 12 years of recent scholarly research on consumer behavior published in the five leading international journals in this field. Analyzing academic contributions to a specific area of research provides valuable insights into how it has evolved over a defined period. The approach was to briefly discuss content analysis and its application in scholarly literature review studies. The methodology used here involves the classification of topics to evaluate key trends in consumer behavior literature. It includes a ranking of topics published, typology of the published articles, the research classification in terms of methodologies, and analysis techniques. The most cited articles in the field and within each journal are also examined. The comprehensive literature review of consumer behavior research undertaken in this article could advance the discipline of consumer behavior research by elucidating the evolution of consumer behavior literature in the studied period.

  19. Preparing for smart grid technologies: A behavioral decision research approach to understanding consumer expectations about smart meters

    International Nuclear Information System (INIS)

    Krishnamurti, Tamar; Schwartz, Daniel; Davis, Alexander; Fischhoff, Baruch; Bruine de Bruin, Wändi; Lave, Lester; Wang, Jack

    2012-01-01

    With the enactment of the 2009 American Recovery and Reinvestment Act, U.S. President Obama made a public commitment to a new approach to energy production and transmission in the United States. It features installing smart meters and related technologies in residential homes, as part of transforming the current electrical grid into a “smart grid.” Realizing this transformation requires consumers to accept these new technologies and take advantage of the opportunities that they create. We use methods from behavioral decision research to understand consumer beliefs about smart meters, including in-depth mental models interviews and a follow-up survey with a sample of potential smart meter customers of a major U.S. mid-Atlantic electricity utility. In both the surveys and the interviews, most respondents reported wanting smart meters. However, these preferences were often based on erroneous beliefs regarding their purpose and function. Respondents confused smart meters with in-home displays and other enabling technologies, while expecting to realize immediate savings. They also perceived risks, including less control over their electricity usage, violations of their privacy, and increased costs. We discuss the policy implications of our results. - Highlights: ► We outline normative risks and benefits of smart meters from scientific literature. ► We examine consumer perceptions of smart meters via interviews and surveys. ► Smart meter desire stems from consumer misconceptions about purpose and function. ► Appropriate communications may prevent consumer protests against the smart grid.

  20. Understanding the Child Consumer

    Science.gov (United States)

    Schor, Juliet B.

    2008-01-01

    A study was conducted to examine whether exposure to continuous commercial messages affects children's fundamental sense of well-being and whether they are at risk for a series of negative outcomes. Results show that consumer culture is harmful to adults and children, and both the American Academy of Pediatrics and the American Psychology…

  1. Consumer financial behavior

    NARCIS (Netherlands)

    van Raaij, W.F.

    2014-01-01

    Consumer financial behavior is a domain between micro-economics, behavioral finance, and marketing. It is based on insights and behavioral theories from cognitive, economic, and social psychology (biases, heuristics, social influences), in the context of and sometimes in conflict with micro-economic

  2. Do attitudes predict consumer's behavior?

    Directory of Open Access Journals (Sweden)

    Đelošević Ivana

    2017-01-01

    Full Text Available There are many themes in marketing to analyze the psychological and marketing aspect of research. The survey of consumer attitudes is one of them. The consumer attitudes have long been discussed and written about. For this purpose, numerous theories, models and researches have emerged. The research of powerful feelings of consumers towards products is something that marketers are constantly trying to achieve. Therefore it is very important for them to understand the factors affecting the attitudes of consumers. Issues related to consumers' attitudes have always been subject matter of the marketers who are trying to keep and maintain the positive and minimize negative attitudes towards the products and services of company. Bearing in the mind that attitudes play a central role in purchase decision, marketers are trying to explore the relation between attitudes and behavior of consumers.

  3. Behavioral Targeting—Consumer Tracking

    Science.gov (United States)

    Srimani, P. K.; Srinivas, A.

    2011-12-01

    Behavioral targeting is an online marketing method that collects data on the browsing activities of consumers, in order to `target' more relevant online advertising. Behavioral targeting enables marketers to reach in-market consumers and increases the value of publisher inventory. At the heart of behavioral targeting is a learning-based investigation of consumer behaviors. It helps marketers understand consumers' purchase patterns over time, mapping out a customer's activities based not only on a single purchase but also on an annual or even lifetime basis. As marketers increasingly appreciate the importance of customer lifetime value, behavioral targeting can be a foundation for creating a continuous analytical study of consumer trends and patterns. But as behavioural-targeting systems become more sophisticated and invasive, it is vital that the companies behind them are open with users about what is going on, and give them control over their personal information. The aim of this paper is to explore the various tools and techniques of behavioral targeting and its benefits to online marketing. A multiple—case study approach was used for exploring the effectiveness and acceptance of online marketing in the area of the online marketing.

  4. Invitation to Consumer Behavior Analysis

    Science.gov (United States)

    Foxall, Gordon R.

    2010-01-01

    This article presents an introduction to consumer behavior analysis by describing the Behavioral Perspective Model of consumer choice and showing how research has, first, confirmed this framework and, second, opened up behavior analysis and behavioral economics to the study of consumer behavior in natural settings. It concludes with a discussion…

  5. Drug use as consumer behavior.

    Science.gov (United States)

    Foxall, Gordon Robert; Sigurdsson, Valdimar

    2011-12-01

    Seeking integration of drug consumption research by a theory of memory function and emphasizing drug consumption rather than addiction, Müller & Schumann (M&S) treat drug self-administration as part of a general pattern of consumption. This insight is located within a more comprehensive framework for understanding drug use as consumer behavior that explicates the reinforcement contingencies associated with modes of drug consumption.

  6. Empirical analysis of consumer behavior

    OpenAIRE

    Huang, Yufeng

    2015-01-01

    This thesis consists of three essays in quantitative marketing, focusing on structural empirical analysis of consumer behavior. In the first essay, he investigates the role of a consumer's skill of product usage, and its imperfect transferability across brands, in her product choice. It shows that experienced consumers have higher but more specialized demand towards high-end products. The second essay investigates a consumer’s choice of considering a product before purchase. Because considera...

  7. Priority order and consumer behavior

    OpenAIRE

    浜田, 文雅

    2014-01-01

    This paper attempts to propose an alternative microeconomic theory of consumer behavior in terms of distributional approach. A model determining the optimal priority order of and demand for consumer goods not only of the homogeneous type but also of the heterogeneous type under the budget constraint of a consumer and the market conditions is presented. Utility of a commodity is decomposed into the value in use and the value in quality. The latter is assumed to depend on personal income level....

  8. Empirical analysis of consumer behavior

    NARCIS (Netherlands)

    Huang, Yufeng

    2015-01-01

    This thesis consists of three essays in quantitative marketing, focusing on structural empirical analysis of consumer behavior. In the first essay, he investigates the role of a consumer's skill of product usage, and its imperfect transferability across brands, in her product choice. It shows that

  9. Influencing the online consumer's behavior

    NARCIS (Netherlands)

    Constantinides, Efthymios

    2004-01-01

    Addresses one of the fundamental issues of e-marketing: how to attract and win over the consumer in the highly competitive Internet marketplace. Analyses the factors affecting the online consumer's behavior and examines how e-marketers can influence the outcome of the virtual interaction and buying

  10. CONSUMER BEHAVIOR AND FACTORS INFLUENCING PURCHASE DECISION OF DURABLE GOODS

    OpenAIRE

    Dr. K. Veerakumar

    2017-01-01

    The Consumer behavior or buyer behavior has gained increased importance in a consumer oriented marketing planning and management. The study of consumer behavior is an attempt to understand what the consumer want, why they want. Consumer behavior reflects the totality of consumer’s decisions with respect to acquisition, consumption and disposition of goods, services, time and idea by human decision making. It also includes whether, why, when, where, how, how much and how often and how long con...

  11. Do attitudes predict consumer's behavior?

    OpenAIRE

    Đelošević Ivana; Dević Željko; Spasojević Branka

    2017-01-01

    There are many themes in marketing to analyze the psychological and marketing aspect of research. The survey of consumer attitudes is one of them. The consumer attitudes have long been discussed and written about. For this purpose, numerous theories, models and researches have emerged. The research of powerful feelings of consumers towards products is something that marketers are constantly trying to achieve. Therefore it is very important for them to understand the factors affecting the atti...

  12. Can we understand consumers by asking them?

    DEFF Research Database (Denmark)

    Grunert, Klaus G.

    2003-01-01

    Consumers make choices, and we want to understand or even predict them. This is the interest that has driven most of the consumer research we have seen over the decades. Sometimes we can understand choices just by looking at the environment in which they take place, but these cases are rare. So m...

  13. Determinants of consumer understanding of health claims

    DEFF Research Database (Denmark)

    Grunert, Klaus G; Scholderer, Joachim; Rogeaux, Michel

    2011-01-01

    The new EU regulation on nutrition and health claims states that claims can be permitted only if they can be expected to be understood by consumers. Investigating determinants of consumer understanding of health claims has therefore become an important topic. Understanding of a health claim...

  14. Understanding consumer health information-seeking behavior from the perspective of the risk perception attitude framework and social support in mobile social media websites.

    Science.gov (United States)

    Deng, Zhaohua; Liu, Shan

    2017-09-01

    This study integrates the risk perception attitude framework and social support to examine factors influencing consumers' intentions to seek health information in mobile social media websites. We develop a research model consisting of four social support dimensions, perceived health risk, health self-efficacy, and health information-seeking intention. A survey is conducted among patients with non-serious conditions. A two-step approach of structural equation modeling is used to test the research model. Among the four dimensions of social support, tangible support and appraisal support significantly influence perceived risk, whereas emotional support and esteem support significantly influence health self-efficacy. Perceived health risk and health self-efficacy significantly influence the health information-seeking behavior intention of consumers. Specifically, health self-efficacy significantly moderates the relationship between perceived risk and behavior intention. This study highlights the integrated effects of social capital and risk perception attitude framework on health information-seeking intention. It examines relationships among perceived health risk, health self-efficacy, and behavior intention in the mobile social media context. The findings help understand effects of social capital factors on perceived health risk and health self-efficacy. Copyright © 2017 Elsevier B.V. All rights reserved.

  15. Understanding the Connections Between Consumer Motivations and Buying Behavior: The Case of the Local Food System Movement

    OpenAIRE

    Nurse, Gretchen; Onozaka, Yuko; Thilmany, Dawn D.

    2010-01-01

    Local and organic food systems represent some of the many food sector innovations of the past decade that signal that consumers are increasingly diverse and have heterogeneous preferences that reflect their unique values and preferences (Thilmany, Bond and Bond, 2008). Yet, regardless of the significant attention and growth surrounding sustainable foods, there is still a demand for research investigating the intersection of economic and psychological factors that can aid in predicting and exp...

  16. CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING

    OpenAIRE

    Lakshmi. S

    2016-01-01

    With the increasing internet literacy, the prospect of online marketing is increasing. There are millions of people online any time and they all are a potential consumer in the online market. Since there are so many providers, the most important thing for organizations is to understand what are consumer wants and needs in this competitive business environment. Customer buying behaviors are influenced by different factors such as culture, social class, references group relation, family, salary...

  17. Consumer Understanding of Nutrition Marketing Terms: A Pilot Study

    Science.gov (United States)

    Haroldson, Amber; Yen, Chih-Lun

    2016-01-01

    The purpose of this pilot study was to examine the validity of a questionnaire developed to assess adult consumer understanding of nutrition marketing terms and the resulting impact on consumer behavior. Participants (n = 40) completed an electronic questionnaire. Efforts to establish validity and reliability suggest that the questionnaire is a…

  18. An extension of consumer environmental behavior research among expatriates

    OpenAIRE

    Bhuian, Shahid N.; Amyx, Douglas A.; Shamma, Hamad M.

    2014-01-01

    A wealth of research has explored different configurations of consumer environmental beliefs, attitudes, and values, and their influence on consumer environmental behavior. It is essential that a more comprehensive understanding of what lies at the root of consumer environmental beliefs, attitudes, values, and behaviors be developed. This study aims to address some of the limitations in the current literature by theorizing and examining a consumer environmental behavior model that includes th...

  19. Consumer Behavior Determined by Social Classes

    OpenAIRE

    ªerban Comãnescu Adrian; Muhcinã Silvia

    2011-01-01

    Information on consumer behavior is essential in trade policy decision-making process. The study of consumer behavior has concerned different subjects:psychology, sociology, economy. In a marketing approach knowledge of consumer behavior is not an end in itself, but only a tool, a means by which business decisions are adapted to the consumer expectations.

  20. CONSUMER BEHAVIOR VIEW FROM THREE DIFFERENT THEORIES

    Directory of Open Access Journals (Sweden)

    Iván Salvador Romero A.

    2014-11-01

    Full Text Available In this paper, the subject is discussed from neoclassical concepts that explain consumer behavior by a utility function, taking into account budgetary constraints that determine it, as consumer behavior as revealed preferences are based on the transitivity also addresses variables to explain consumer final choice. It also integrates the innovative neuroeconomics approach, which explains the issue beyond budgetary constraints, delegating special interest in the study of cognitive aspects or brain impulses, as finally determined by consumer behavior.

  1. Analyzing the Effect of Consumers Emotions on Consumer Behavior at Matahari Department Store Manado

    OpenAIRE

    Tielung, Maria V. J.; Mekel, Peggy A.; Makarawung, Evanglin M.

    2014-01-01

    Companies have to face all of challenge that happen, utilize all of opportunity and understand all of needs and wants of consumers to get a win in business competition. Development of Department Store in Indonesia showed significant figures in line with the increasing of needs toward fulfillment of a fairly large of consumers€™ needs. Emotions are important factor in studying consumption, consumer decision making and consumer behavior. The purpose of this study is to analyze the effect of pos...

  2. Consumer Behavior: Developing Skills for Assertiveness. Consumer Education Training Module.

    Science.gov (United States)

    Thayer, Lou

    The goal of this inservice guide for teaching consumer education at the secondary and adult level is to help consumers become more assertive when buying goods and services. A major section in the guide defines assertiveness. The four basic components of assertive behavior are the ability to express emotions openly, the capacity to exercise one's…

  3. THE INFLUENCE OF MUSIC ON CONSUMER BEHAVIOR

    OpenAIRE

    Eduardo Biagi Almeida Santos; Otávio Bandeira De Lamônica Freire

    2013-01-01

    This present paper shows the influence of music used in a retail environment in relation to consumer behavior. For obtaining the information, we based this research on a literature review in national and international journals, by 4 databases including: Proquest, EBSCO Host, CAPES periódicos and Mendeley, in the period of 2008 and 2012, by the keywords: music behavior, music in retail environment, background music, music consumer, environmental music, music and consumer behavior and music in ...

  4. Ecological Consumer Behavior – Influencial Factors -

    OpenAIRE

    Oboroceanu (Popa) Anda; Manea Ioana Livia

    2011-01-01

    The study of the consumer behavior is a complex task because it is possible to analyze it from different points of view. So, if we investigate the ecological consumer behavior we realize that it is also difficult to establish the limits that clearly define the profile of a consumer who acts in an environmentally friendly manner. Consequently, the measurement, the conceptual delimitation of this behavior and the identification of the ecological segment in the market are essential aspects for t...

  5. Impact of scarcity on consumer behavior

    Directory of Open Access Journals (Sweden)

    T.U. Kulakovsky

    2016-09-01

    Full Text Available This article analyzes the impact of scarcity on consumer behavior and on perception of scarce goods consumer qualities. The author examines and subjects to the critical analysis the impact of scarcity on consumer behavior within economic theory, the theory of reactance and commodity theory. The differences in explaining the impact of scarcity on consumer behavior in economic and psychological sciences is highlighted. The current researcher experimentally proves the impact of the scarcity as an isolated factor on consumer behavior and the impact of scarcity on consumer perception of product quality. According to the reactance theory, an individual perceives scarcity as the restriction of his freedom that causes resistance in response to a possible restriction of freedom of actions. This reinforces the desire to have such a scarce product. To confirm the psychological impact of scarcity on a domestic consumer the author designs and conducts the experiment that confirms the following hypotheses: scarcity affects consumer behavior and stimulates consumers to purchase scarce commodities; scarcity has impact on the perception of scarce product consumer qualities. Such consumer behavior relatively to scarce goods can be used by marketers to promote products on the market.

  6. Model for understanding consumer textural food choice.

    Science.gov (United States)

    Jeltema, Melissa; Beckley, Jacqueline; Vahalik, Jennifer

    2015-05-01

    The current paradigm for developing products that will match the marketing messaging is flawed because the drivers of product choice and satisfaction based on texture are misunderstood. Qualitative research across 10 years has led to the thesis explored in this research that individuals have a preferred way to manipulate food in their mouths (i.e., mouth behavior) and that this behavior is a major driver of food choice, satisfaction, and the desire to repurchase. Texture, which is currently thought to be a major driver of product choice, is a secondary factor, and is important only in that it supports the primary driver-mouth behavior. A model for mouth behavior is proposed and the qualitative research supporting the identification of different mouth behaviors is presented. The development of a trademarked typing tool for characterizing mouth behavior is described along with quantitative substantiation of the tool's ability to group individuals by mouth behavior. The use of these four groups to understand textural preferences and the implications for a variety of areas including product design and weight management are explored.

  7. Understanding How Culture Influences Emotions in Consumer Decision Making

    DEFF Research Database (Denmark)

    Sørensen, Jeanne

    2016-01-01

    reveal that culture shapes how consumers ideally want to feel, and that this in turn influences preferences and choice, which is guided by anticipated emotions. Empirical results confirm that some emotions are preferred more than others and that studying discrete emotions may be important when trying......The present research contributes to a limited researched area in consumer research focusing on culture and emotion. Little is known about how culture influence emotions in consumer decision making but there is an emerging interest in deepening the understanding of this. Review of previous studies...... to understand how other cultural dimensions, than those traditionally studied (individualism vs. collectivism) in relation to consumers’ behavior, influence emotions. It is confirmed that indeed also Danes as other Western cultures prefer high arousal positive emotions over low arousal positive emotions...

  8. Online consumer behavior among Norwegian business students

    OpenAIRE

    Møller-Hansen, Tor Ragnar

    2013-01-01

    Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2013 E-commerce is an ever growing phenomenon which merits further research. This study conducts a literature review in the field of online consumer behavior, focusing on online consumer purchase intention and online consumer loyalty in the context of Norwegian business students. We also conduct a survey with 196 business students in Norway, and go on to identify three important variables impacting online consumer purchase i...

  9. Big Data, the perfect instrument to study today's consumer behavior

    Directory of Open Access Journals (Sweden)

    Cristina STOICESCU

    2016-01-01

    Full Text Available Consumer behavior study is a new, interdisciplinary and emerging science, developed in the 1960s. Its main sources of information come from economics, psychology, sociology, anthropology and artificial intelligence. If a century ago, most people were living in small towns, with limited possibilities to leave their community, and few ways to satisfy their needs, now, due to the accelerated evolution of technology and the radical change of life style, consumers begin to have increasingly diverse needs. At the same time the instruments used to study their behavior have evolved, and today databases are included in consumer behavior research. Throughout time many models were developed, first in order to analyze, and later in order to predict the consumer behavior. As a result, the concept of Big Data developed, and by applying it now, companies are trying to understand and predict the behavior of their consumers.

  10. Consumer Behavior and Food Science

    NARCIS (Netherlands)

    Fischer, A.R.H.

    2015-01-01

    From the consumer's point of view, food is at the same time among the most trivial and the most complex of all product groups. Food is at the same time a mundane and a functional product. Sometimes we eat for sustenance, for example, while sitting behind our desks when typing reports, and at other

  11. Consumer Behavior Analysis of Green Food

    OpenAIRE

    Chao Luo; Guangrong Tong; Yang Pan; Sha Yang

    2015-01-01

    This study uses empirical research methods, based on detailed analysis of the food transaction big data. It use descriptive statistical method to analyze the current situation of cognitive and behavioral characteristics of the green food and it conducted data mining of factors affecting consumer buying green food. Multiple linear regression analysis have shown that the price factor is an important factor affecting consumer buying green food, next are food quality and health awareness and prod...

  12. THE INFLUENCE OF MUSIC ON CONSUMER BEHAVIOR

    Directory of Open Access Journals (Sweden)

    Eduardo Biagi Almeida Santos

    2013-11-01

    Full Text Available This present paper shows the influence of music used in a retail environment in relation to consumer behavior. For obtaining the information, we based this research on a literature review in national and international journals, by 4 databases including: Proquest, EBSCO Host, CAPES periódicos and Mendeley, in the period of 2008 and 2012, by the keywords: music behavior, music in retail environment, background music, music consumer, environmental music, music and consumer behavior and music in purchase decision. The use of music has been applied in traditional areas such as psychology, trough the discipline of environmental psychology (DONOVAN & ROSSITER, 1982.; marketers use this tool as a motivator in a purchase decision in different shopping environments. This paper shows that there is an influence of background music in purchase decision but it’s still needs an explanations of some variables. At the end this paper will present some suggestions for future research.

  13. Understanding Consumers' In-store Visual Perception

    DEFF Research Database (Denmark)

    Clement, Jesper; Kristensen, Tore; Grønhaug, Kjell

    2013-01-01

    It is widely accepted that the human brain has limited capacity for perceptual stimuli and consumers'' visual attention, when searching for a particular product or brand in a grocery store, should then be limited by the boundaries of their own perceptual capacity. In this exploratory study, we...... examine the relationship between abundant in-store stimuli and limited human perceptual capacity. Specifically, we test the influence of package design features on visual attention. Data was collected through two eye-tracking experiments, one in a grocery store using wireless eye-tracking equipment......, and another in a lab setting. Findings show that consumers have fragmented visual attention during grocery shopping, and that their visual attention is simultaneously influenced and disrupted by the shelf display. Physical design features such as shape and contrast dominate the initial phase of searching...

  14. Consumer behavior analysis and the marketing firm: bilateral contingency in the context of environmental concern

    OpenAIRE

    Foxall, Gordon Robert

    2015-01-01

    Consumer behavior analysis provides an operant understanding of consumption as the result of the scope of the consumer behavior setting and the pattern of reinforcement that maintains it. The theory of the marketing firm shows how organizations respond to consumer behavior by managing the consumer behavior setting scope and pattern of reinforcement. Environment-impacting consumption and corporate attempts to reverse its impact can therefore be understood in operant terms. The question remains...

  15. Challenges in human behavior understanding

    NARCIS (Netherlands)

    Salah, A.A.; Gevers, T.; Sebe, N.; Vinciarelli, A.

    2010-01-01

    Recent advances in pattern recognition has allowed computer scientists and psychologists to jointly address automatic analysis of of human behavior via computers. The Workshop on Human Behavior Understanding at the International Conference on Pattern Recognition explores a number of different

  16. SYSTEMIC APPROACH OF THE CONSUMER BEHAVIOR

    Directory of Open Access Journals (Sweden)

    Adrian Nicolae CAZACU

    2016-05-01

    Full Text Available In an era of globalization, we witness the encounter of cultures and the exchanges between them. Often, the cultural influences affect the consumer's decision to purchase goods. Many cultures have their own specific product offer, which is a way of promoting them. In this regard, a good example is the media culture called "anime". As a result, the consumer is faced with many decisions and its choice is influenced by many internal and external factors. When studying the market fluctuations due to the social, cultural, or otherwise influences, which may create new categories of consumers, we consider it is important to analyse the consumer behavior in the systemic terms, which could lead us to a new overview of the effects of these various influences. This paper proposes a mathematical model, starting from an original scheme, based on the Veblen theory. The study uses a simple matrix algorithm for the optimal solution of the dynamical systems with quadratic cost function.

  17. Understanding Licensing Behavior

    DEFF Research Database (Denmark)

    Cabaleiro, Goretti; Moreira, Solon; Reichstein, Toke

    The potential for rent dissipation has been argued to be the main cause of firms? licensing out behavior being stifled.However, this aspect has been scarcely studied empirically. We draw on rent dissipation arguments, and hypothesize that firms suffering from the not-invented-here (NIH) syndrome...

  18. Understanding Licensing Behavior

    DEFF Research Database (Denmark)

    Cabaleiro, Goretti; Moreira, Solon; Reichstein, Toke

    The potential for rent dissipation has been argued to be the main cause of firms? licensing out behavior being stifled.However, this aspect has been scarcely studied empirically. We draw on rent dissipation arguments, and hypothesize that firms suffering from the not-invented-here (NIH) syndrome,...

  19. Three Essays Identifying Consumer Behavior by Groups

    Science.gov (United States)

    Holmgren, Mark Andrew

    2010-01-01

    This dissertation examines consumer behavior in different markets. Six different types of Utah snow skiers, namely, half day, local, multiday, college and K-12 students, and season ticket holders, are analyzed in the first paper to determine their demand response to changes in prices, income, weather, transportation costs, and particular days. A…

  20. Advancing Our Understanding of Cross-Cultural Issues in Consumer Science and Consumer Psychology

    NARCIS (Netherlands)

    van Herk, H.; Torelli, Carlos J.; van Herk, Hester; Torelli, Carlos J.

    2017-01-01

    Globalization has resulted in a more complex marketplace. Growing multi-culturalism of consumer markets and increased global competition are pushing marketing scholars to better understand cross-cultural issues in consumer science and consumer psychology. The chapters in this book cover the field to

  1. ANALYZING CONSUMER BEHAVIOR IN BANKING SECTOR OF KOSOVO

    Directory of Open Access Journals (Sweden)

    Vjosa Fejza

    2017-12-01

    Full Text Available Considering the importance of understanding, analyzing and studying consumer behavior and behavior model, it was deemed necessary to conduct a research on this issue. As part of this research, consumer behavior models in the banking system of Kosovo were studied and analyzed. The first part of the study is characterized by a review of various literature, publications and scientific journals related to understanding the role and importance of consumer behavior in enterprises. Whereas the second part of the study includes a survey questionnaire, with a 500 individual client sample base, randomly selected from commercial banks in Kosovo. This survey was done with the purpose to collect data to determine behavior models of existing consumers in the banking sector and analyze various internal and external factors which influence such behaviors. Finally, data obtained from questionnaire surveys were used to draw conclusions on issues central to this research and issue recommendations which may be useful to commercial banks currently operating in Kosovo, as well as other financial institutions interested in this field.

  2. Analysis of consumer behavior at chocolate purchase

    Directory of Open Access Journals (Sweden)

    Dagmar Kozelová

    2014-02-01

    Full Text Available At food purchase consumer is affected by several factors. In this work analysis of consumer behavior at chocolate purchase was performed involving 277 respondents. Statistical testing of results was performed by Chi - Square statistic, correlations have been tested with use of the Cramer's coefficient. It was found, that 86% of respondents consume chocolate. Factors affecting respondents at purchase were recommendations of friends, acquaintances (32%, brand of chocolate (24%, price (16%, personal experience (12%, health restrictions and allergies (11%. Less important factors when choosing chocolates are flavor (4%, nutritional quality (3%, country of origin (2% and chocolate packaging (1%. In the consumption of chocolate moderate correlation among various categories of economic activity of respondents was confirmed. Chocolate was consumed mainly by respondents whose monthly income ranges from 801 to 1001 €. We found that consumers prefer milk chocolate followed by dark and white at the end. In terms of gender the most commonly was chocolate consumed by women, once to three times a week. The same frequency of chocolate consumption dominates at the categories of students and employee. Expenses frequently spent to buy chocolates were from 1-3 € per week by young people (18-23 years and middle age generation of people (46-55 years. Normal 0 21 false false false CS JA X-NONE

  3. BEHAVIOR OF THE ROMANIAN GREEN GOODS CONSUMERS

    Directory of Open Access Journals (Sweden)

    Mirela-Cristina VOICU

    2014-05-01

    Full Text Available Marketing has put forward for a long time the fact that any activity conducted in an organization should consider an intimate knowledge of the client, and a close look at the green marketing practices used over time shows that eco-friendly products should be positioned in relation to those attributes looked for by the involved consumers. In this context, the following paper reveals some important aspects regarding the Romanian green market and the characteristics of the green consumer behavior together with solutions that marketers can apply to stimulate the consumption of green goods.

  4. Report of an EU-US symposium on understanding nutrition-related consumer behavior: strategies to promote a lifetime of healthy food choices.

    Science.gov (United States)

    Friedl, Karl E; Rowe, Sylvia; Bellows, Laura L; Johnson, Susan L; Hetherington, Marion M; de Froidmont-Görtz, Isabelle; Lammens, Veerle; Hubbard, Van S

    2014-01-01

    This report summarizes an EU-US Task Force on Biotechnology Research symposium on healthy food choices and nutrition-related purchasing behaviors. This meeting was unique in its transdisciplinary approach to obesity and in bringing together scientists from academia, government, and industry. Discussion relevant to funders and researchers centered on (1) increased use of public-private partnerships, (2) the complexity of food behaviors and obesity risk and multilevel aspects that must be considered, and (3) the importance of transatlantic cooperation and collaboration that could accelerate advances in this field. A call to action stressed these points along with a commitment to enhanced communication strategies. Copyright © 2014 Society for Nutrition Education and Behavior. All rights reserved.

  5. Essays on Inequality, Social Preferences and Consumer Behavior

    OpenAIRE

    Bellet, Clément

    2017-01-01

    This thesis studies ways in which inequality between and within groups affects consumer behaviors and welfare through social comparison effects. The objective is to provide a better understanding of a number of economic phenomena, namely: How to understand the extensive use of credit by lower income households in periods of stagnating real income growth? How do visible identities such as race or caste affect consumption choices, and can social hierarchies lead to poverty traps? Do luxury good...

  6. Arousal and consumer in-store behavior.

    Science.gov (United States)

    Groeppel-Klein, Andrea

    2005-11-15

    From a psychophysiological point of view, arousal is a fundamental feature of behavior. As reported in different empirical studies based on insights from theories of consumer behavior, store atmosphere should evoke phasic arousal reactions to attract consumers. Most of these empirical investigations used verbal scales to measure consumers' perceived phasic arousal at the point-of-sale (POS). However, the validity of verbal arousal measurement is questioned; self-reporting methods only allow a time-lagged measurement. Furthermore, the selection of inappropriate items to represent perceived arousal is criticized, and verbal reports require some form of cognitive evaluation of perceived arousal by the individual, who might (in a non-measurement condition) not even be aware of the arousal. By contrast, phasic electrodermal reaction (EDR) has proven to be the most appropriate and valid indicator for measuring arousal [W. Boucsein, Physiologische Grundlagen und Messmethoden der dermalen Aktivität. In: F. Rösler (Ed.), Enzyklopädie der Psychologie, Bereich Psychophysiologie, Band 1: Grundlagen and Methoden der Psychophysiologie, Kapitel, Vol. 7, Hogrefe, Göttingen, 2001, pp. 551-623] that could be relevant to behavior. EDR can be recorded simultaneously to the perception of stimuli. Furthermore, telemetric online device can be used, which enables physiological arousal measurement while participants can move freely through the store and perform the assigned task in the experiments. The present paper delivers insights on arousal theory and results from empirical studies using EDR to measure arousal at the POS.

  7. Consumer understanding of sugars claims on food and drink products

    OpenAIRE

    Patterson, N J; Sadler, M J; Cooper, J M

    2012-01-01

    Consumer understanding of nutrition and health claims is a key aspect of current regulations in the European Union (EU). In view of this, qualitative and quantitative research techniques were used to investigate consumer awareness and understanding of product claims in the UK, focusing particularly on nutrition claims relating to sugars. Both research methods identified a good awareness of product claims. No added sugars claims were generally preferred to reduced sugars claims, and there was ...

  8. Fashion and its influence on consumer behavior

    Directory of Open Access Journals (Sweden)

    Khomutova Olga

    2016-05-01

    Full Text Available The questions related to the influence of fashion on consumer behavior are researched in the article. The importance of this research is conditioned, first of all, by the fact, that in the modern world the process of the development of the society of consumption is growing, and it is fashion that has become the social regulator of human activity. The aim of this article is to find out, what influence fashion produces on the behavior of consumers (negative or positive, and whether it is a means of human individualization. The research results show, that following fashion demonstrates the attitude of a consumer to society, to the surrounding world, to himself. On the one hand, a person wants to preserve his or her individuality, on the other hand, strives to identify himself with other members of society. The hidden desire to submit to the fashion contests the aspiration to be independent of it, not to imitate others, but to be different from them.

  9. Understanding MBA Consumer Needs and the Development of Marketing Strategy

    Science.gov (United States)

    Dailey, Lynn; Anderson, Murphy; Ingenito, Cristina; Duffy, David; Krimm, Paul; Thomson, Scott

    2006-01-01

    The need to develop marketing strategies in higher education is evident. In order to develop effective strategies, marketers must understand the basic needs that their product fulfills. Exploratory research was utilized to identify and better understand the needs that motivate consumers to pursue an MBA degree. This paper emphasizes the importance…

  10. The Role of Consumer's Identification in Consumer Behavior and Branding

    Directory of Open Access Journals (Sweden)

    Mana Razeghi

    2017-11-01

    Full Text Available The purpose of this paper is to investigate relationships between congruity of consumer and brand values, brand identification, brand commitment, and word of mouth. In order to test the relationships between variables 600 questionnaire were distributed in Dubai Malls (Sun and Sand Sports and 334 of questionnaires were received and analyzed. To verify the validity of the questionnaire and to test the significance of observer variables (questionnaire and latent variables (factors, confirmatory factor analysis was used, and Cronbach's alpha was employed to test the reliability. To evaluate the association between variables, the Pearson correlation test is used, and then to verify the conceptual model test the structural equation modeling (SEM and LISREL software are deployed. The result shows that Value congruity positively influences consumers' identification with a brand and Value congruity positively influences consumers ‘commitment to brand. The result also shows that Consumer identification has a positive influence on brand commitment and mediating variable between value congruity and brand commitment and Consumers commitment to a brand has a positive influence on positive WOM and mediating variable between consumers' identification and WOM. The results also demonstrate that Consumer identification positively influences positive WOM.

  11. USAGE OF FOOD HEALTH CLAIMS AND RELATED CONSUMER UNDERSTANDING

    Directory of Open Access Journals (Sweden)

    Naima KHURSHID

    2014-11-01

    Full Text Available Very few studies in various countries have been conducted in the context of effect of food health claims onto consumer health and purchase behavior. Health claim messages vary from country to country; but overall consumers view these claims as useful. Generally it is observed that consumers prefer short and concise health claim messages as compared to more long and complex ones. Moreover consumers are of the viewpoint that health claims are more effective if supported and approved by government. Foods with health claims are viewed healthier by consumers, but in some cases consumers may get discouraged by health claims when they are unable to properly comprehend the intended message of nutrition claims. Consumers remain vague between distinguishing health claims, content and structure-function of nutrients. Furthermore there is past evidence that in few instances consumers have improved their dietary choices and knowledge regarding health concern because of use of health claims by manufacturers and governing bodies. This study is a review of contemporary health claim practices in the global upfront.

  12. Consumer Information Sharing: Understanding Psychological Drivers of Social Transmission

    OpenAIRE

    Akpinar, Ezgi

    2013-01-01

    textabstractConsumers often share experiences, opinions or certain content with others. For example, they suggest restaurants, recommend article posts, share online videos, pass along rumors and complain about customer services. Such word of mouth determines what catches on and become popular among consumers. While research has shown that word of mouth is frequent and important, there has been limited work on understanding what makes certain content more shared than others. This dissertation ...

  13. Why Consumers Choose Managed Mutual Funds over Index Funds: Hypotheses from Consumer Behavior.

    Science.gov (United States)

    Lichtenstein, Donald R.; Kaufmann, Patrick J.; Bhagat, Sanjai

    1999-01-01

    Using the literature of psychology, consumer behavior, and behavioral finance, a series of hypotheses is presented that account for consumer choices of managed over index mutual funds. Results indicate a need for consumer education to increase awareness of the benefits of index investing. (SK)

  14. European consumers and health claims: attitudes, understanding and purchasing behaviour.

    Science.gov (United States)

    Wills, Josephine M; Storcksdieck genannt Bonsmann, Stefan; Kolka, Magdalena; Grunert, Klaus G

    2012-05-01

    Health claims on food products are often used as a means to highlight scientifically proven health benefits associated with consuming those foods. But do consumers understand and trust health claims? This paper provides an overview of recent research on consumers and health claims including attitudes, understanding and purchasing behaviour. A majority of studies investigated selective product-claim combinations, with ambiguous findings apart from consumers' self-reported generic interest in health claims. There are clear indications that consumer responses differ substantially according to the nature of carrier product, the type of health claim, functional ingredient used or a combination of these components. Health claims tend to be perceived more positively when linked to a product with an overall positive health image, whereas some studies demonstrate higher perceived credibility of products with general health claims (e.g. omega-3 and brain development) compared to disease risk reduction claims (e.g. bioactive peptides to reduce risk of heart disease), others report the opposite. Inconsistent evidence also exists on the correlation between having a positive attitude towards products with health claims and purchase intentions. Familiarity with the functional ingredient and/or its claimed health effect seems to result in a more favourable evaluation. Better nutritional knowledge, however, does not automatically lead to a positive attitude towards products carrying health messages. Legislation in the European Union requires that the claim is understood by the average consumer. As most studies on consumers' understanding of health claims are based on subjective understanding, this remains an area for more investigation.

  15. Predicting consumer behavior with two emotion appraisal dimensions: Emotion valence and agency in gift giving

    NARCIS (Netherlands)

    Hooge, de I.E.

    2014-01-01

    Decades of emotion research have demonstrated the unique influences of many specific emotions on consumer behaviors. These countless numbers of emotion effects can make it difficult to understand the role of emotions in consumer behavior. The current research introduces a parsimonious framework that

  16. Contributions of Socialization Theory to Consumer Behavior Research

    Science.gov (United States)

    Ward, Scott

    1978-01-01

    Socialization theory can contribute to consumer research because it focuses on (1) youth and development, (2) interaction of factors affecting consumer behavior, and (3) linkages between mental processes and overt behavior. Various approaches to socialization research and consumer research are described, including cognitive development and…

  17. Consumer peach preferences and purchasing behavior: a mixed methods study.

    Science.gov (United States)

    Kelley, Kathleen M; Primrose, Rachel; Crassweller, Robert; Hayes, John E; Marini, Richard

    2016-05-01

    Peaches (Prunus persica (L.) Stokes) are grown in several regions throughout the USA, are eaten fresh, and used as ingredients in value-added processed products. An Internet survey was conducted to investigate Mid-Atlantic consumers' fresh and processed peach purchasing behaviors, and whether packaging certain numbers of peaches together, providing information about nutritional content, and other factors would increase purchases. Additionally, laboratory-based sensory testing was used to better understand peel color, texture, sweetness, sourness, and flavor preferences for cultivars commonly grown in the Mid-Atlantic region. Irrespective of fresh peach consumption frequency, certain value-added products were of interest. For some products, interest in purchasing was higher than reported purchasing behavior. Preference for certain fresh peach characteristics, such as peel color, differed between less frequent fresh peach consumers and those who consumed fresh peaches more often. Of the four peach cultivars included in the sensory test, most were liked; however, there were some cultivar differences pertaining to color, texture, sweetness, tartness, and flavor liking. Potential marketing strategies can be developed based on frequency of fresh peach consumption and household demographics. Data can be used to select peaches that best appeal to consumers. © 2015 Society of Chemical Industry. © 2015 Society of Chemical Industry.

  18. A strategic household purchase: consumer house buying behavior:

    OpenAIRE

    Kos Koklič, Mateja; Vida, Irena

    2009-01-01

    The aim of this study is to examine consumer house-buying behavior from the consumers’ perspective. In view of the existing literature exploring consumer decision making, the purpose of this research was threefold: (a) to propose a conceptual model of consumer decision making within the frame of consumer behavior; (b) to gain knowledge of factors impacting this process from the empirical standpoint with the focus on prefabricated house purchases; and (c) to offer implications for beneficial p...

  19. Consumer understanding of food labels: toward a generic tool for identifying the average consumer

    DEFF Research Database (Denmark)

    Sørensen, Henrik Selsøe; Holm, Lotte; Møgelvang-Hansen, Peter

    2013-01-01

    The ‘average consumer’ is referred to as a standard in regulatory contexts when attempts are made to benchmark how consumers are expected to reason while decoding food labels. An attempt is made to operationalize this hypothetical ‘average consumer’ by proposing a tool for measuring the level of ...... that independent future studies of consumer behavior and decision making in relation to food products in different contexts could benefit from this type of benchmarking tool.......The ‘average consumer’ is referred to as a standard in regulatory contexts when attempts are made to benchmark how consumers are expected to reason while decoding food labels. An attempt is made to operationalize this hypothetical ‘average consumer’ by proposing a tool for measuring the level...... of informedness of an individual consumer against the national median at any time. Informedness, i.e. the individual consumer's ability to interpret correctly the meaning of the words and signs on a food label is isolated as one essential dimension for dividing consumers into three groups: less-informed, informed...

  20. Understanding how culture influence emotions in consumer decision-making

    DEFF Research Database (Denmark)

    Sørensen, Jeanne

    2014-01-01

    is guided by anticipated emotions. Empirical results confirm that some emotions are preferred more than others and that studying discrete emotions may be important when trying to understand how other cultural dimensions than the traditionally studied influence emotions. It is confirmed that indeed also......The present research contributes to a limited researched area in consumer research. Little is known about how culture influence emotions in consumer decision-making. It is revealed that culture shapes how consumers ideally want to feel, and that this in turn influences preferences and choice, which...... Danes as other Western cultures prefer high arousal positive emotions over low arousal positive emotions, but it is also revealed that it could be crucial when studying the influence of culture on emotions in decision-making to distinguish between more than high and low arousal positive and negative...

  1. Consumer understanding of sugars claims on food and drink products.

    Science.gov (United States)

    Patterson, N J; Sadler, M J; Cooper, J M

    2012-06-01

    Consumer understanding of nutrition and health claims is a key aspect of current regulations in the European Union (EU). In view of this, qualitative and quantitative research techniques were used to investigate consumer awareness and understanding of product claims in the UK, focusing particularly on nutrition claims relating to sugars. Both research methods identified a good awareness of product claims. No added sugars claims were generally preferred to reduced sugars claims, and there was a general assumption that sweeteners and other ingredients would be added in place of sugars. However, there was little awareness of the level of sugar reduction and the associated calorie reduction in products when reduced sugars claims were made on pack. In focus groups, participants felt deceived if sugar reduction claims were being made without a significant reduction in calories. This was reinforced in the quantitative research which showed that respondents expected a similar and meaningful level of calorie reduction to the level of sugar reduction. The research also identified consumer confusion around the calorie content of different nutrients, including over-estimation of the calorie content of sugars. This is crucial to consumers' expectations as they clearly link sugar to calories and therefore expect a reduction in sugar content to deliver a reduction in calorie content.

  2. Consumer involvement in oral nutritional supplements purchasing behavior

    Directory of Open Access Journals (Sweden)

    Dwi Meilia Fitriyani

    2017-06-01

    Full Text Available The paper aimed to get insight of consumer involvement in purchasing behavior towards ONS (Oral Nutritional Supplements for children. By implementing an online survey with sample size of 100, the research investigated the factors (motivation and stimulus factor influencing consumer involvement and the causality between consumer involvement with the product knowledge as well as purchasing behavior. The research tool used was a 5-points Likert questionnaire in which respondents were asked to show their agreements about 40 items of 5 constructs. A partial least square - structural equation modeling by Smart-PLS software used to test the model. The results of this research also comes to conclusion that motivation and stimulus factor had significant affects on consumer involvement, consumer involvement had significant influence to product knowledge as well as ONS purchasing behavior, however product knowledge did not have significant affects on purchasing behavior. The results also showed that the product involvement has an important influence on consumers behavior.

  3. Consumer Behavior towards Safer Car Purchasing Decisions

    OpenAIRE

    Khairil Anwar Abu Kassim; Mohd Hafzi Md Isa; Yahaya Ahmad; Intan Osman; Lawrence Arokiasamy

    2016-01-01

    In Malaysia, the car safety level has been elevated through regulations and a consumer-based approach, i.e. the New Car Assessment Program in Southeast Asian Countries (ASEAN NCAP). Nevertheless, the availability of information on consumers' car purchasing decisions towards safety is still limited in Malaysia. Thus, this study was aimed at evaluating consumers' purchasing decisions of their present cars and investigating their awareness of ASEAN NCAP. Self-administered questionnaires were dis...

  4. Others : Essays on Interpersonal and Consumer Behavior

    NARCIS (Netherlands)

    I. Consiglio (Irene)

    2016-01-01

    markdownabstractIn this dissertation, I explore the intersection between interpersonal and consumer behaviour in three chapters. In chapter 2, I propose that consumers with low self-esteem become wary of new relationships with alternative service providers if they experience service failures in a

  5. Researches on relationship between consumers? attachments and behaviors

    OpenAIRE

    Yu Yu-fan

    2013-01-01

    The paper aims for studying the relationship between consumers? attachment styles and consumers? behaviors, especially ethical consumption and conformity consumption. Based on combing the previous researches, studies conclude that: “secure attachment” people and their ethical behaviors are most positively related, and “ambivalent attachment” people and their moral behaviors take second. Meanwhile, “avoidant attachment” people and their moral behaviors are most negatively related, and “fearful...

  6. Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation.

    OpenAIRE

    Bargh, John A

    2002-01-01

    Consumer research has largely missed out on two key developments in social cognition research: the growing evidence that much of social judgment and behavior occur without conscious awareness or intent and the substantial moderating influence of social- and self-related goal pursuits on basic cognitive and reasoning processes. This evidence is described and its implications are drawn for nonconscious--including subliminal--influences on consumer behavior. The consumer research domain appears ...

  7. Purchase Behavior of Consumers for Seafood Products

    Directory of Open Access Journals (Sweden)

    A. Omezzine

    2003-01-01

    Full Text Available Fish consumption is a key component in production and marketing decisions. Fish consumers play a key role because fishermen and distributors recognize their purchase choices as a determinant to their operation. Consumers make buying decisions according to market conditions and to various attributes of the product, namely the specie, the form, the place of purchase, the size and the quality. This study is aimed at providing information on Oman consumers’ attitudes and preferences for fish purchase form and market outlets using an information-processing model. It identifies factors for predicting changes in market demand for fish products and services as a result of changes in consumers attributes. Results indicate that on-shore fish markets are the most preferred outlets for the coastal population while retailers and Oman National Fisheries Company are the commonly used outlets. Results also show that whole fish is the most preferred form of purchase for both rural and urban medium to low-income consumers while a large proportion of high-income consumers in urban regions prefer mainly sliced fish. Market development efforts should focus on the organization of on-shore fish markets in coastal regions, and retailers and Oman Fisheries Company’s outlets in the inland areas. Forms other than whole fish may be promoted for sale in supermarkets and specialized shops for the urban high-income consumers group..

  8. Does Consumer Buying Behavior Change During Economic Crisis?

    OpenAIRE

    Vinod Sharma; Jayant Sonwalkar

    2013-01-01

    Understanding of consumer buying pattern plays the most important role in the success of any business organization. Hence, the core behaviour of consumer is also of great importance and significance for a successful marketing experience and financial affluence. However, consumer purchasing behaviour can vary severely and has a very intricate trend. Consumer buying behaviour has been attracting the studies and interest of a large amount of academician for a long time. The current financial dow...

  9. Consumers' store choice behavior for fresh food

    NARCIS (Netherlands)

    Meulenberg, M.T.G.; Trijp, van J.C.M.

    1991-01-01

    Consumers' preference for fresh food stores is analyzed. In particular the choice between supermarkets and specialized shops for purchasing fresh food is analyzed. Attention is given to the factors influencing this choice. For this purpose a number of research questions with respect to store choice

  10. Consumer behavior as a mechanism for identity

    Directory of Open Access Journals (Sweden)

    O. M. Kuzmuk

    2015-03-01

    Given this vital question is presence of  ukrainian society manifestations of contemporary consumer culture in which consumption can be considered as social­communicative function that has qualitative and quantitative characteristics and is mechanism for constructing person’s identity.

  11. The Role of Social Media Advertising in Consumer Buying Behavior

    Directory of Open Access Journals (Sweden)

    Adnan Veysel Ertemel

    2017-06-01

    Full Text Available P Consumer buying behavior is known also as consumer decision making is the process by which individuals search for, select, purchase, use, and dispose of goods and services to satisfy require needs. This study has been designed to answer main question about the role of social media advertising on consumer buying behavior in very active field which is fashion retail industry, then determine the differences if existed in this relation regarding to the name of the brands and consumer demographics factors. By electronic questionnaires conducted for consumers live in Istanbul-Turkey, findings showed weak relation between social media advertising and consumer need recognition, no relation at all with search for information, strong relation with evaluate the alternatives, and moderate relation for both buying decision and post-purchase behavior, as those steps represent the five steps need recognition model in consumer buying behavior. Moreover, findings showed no changes in this relation regarding to consumer’s age, and education level. However, there were changes between Females and males in the relation with consumer need recognition, and search for information. In addition, another changes regarding to income between social media advertising and evaluate the alternatives especially for consumers earn more than 5.000TL among other income groups.

  12. Theoretical aspects of marketing management of consumer behavior

    Directory of Open Access Journals (Sweden)

    Danilenko Evgen

    2015-11-01

    Full Text Available The essence of consumer behavior finds expression in the actions of people under the influence of environmental factors and internal psychological or physical needs that arise in the process of life and socialization and are accompanied by information search, selection, acquisition, use of goods or services and getting rid of them. The article presents a synthesis of current theoretical terminology provisions on identification and definition of the nature of consumer behavior, allowing to improve conceptual and categorical apparatus by determining definitions of "marketing management", "consumer behavior".

  13. Perceived Usefulness and Trust towards Consumer Behaviors: A Perspective of Consumer Online Shopping

    OpenAIRE

    Lim Yi Jin; Abdullah Bin Osman; Mohd Suberi Bin AB.Halim

    2014-01-01

    In this globalization era, the Internet has become an important tool for web browsing, social networking and even making online purchases. In Malaysia, few studies have examined the influence of perceived usefulness and trust on the online shopping behavior of consumers. Thus, the current study intends to investigate whether perceived usefulness and trust influence the online shopping behavior of consumers in northern Malaysia which comprises Kedah, Perlis, Penang and Perak. The relationship ...

  14. Using design principles to foster understanding of complex health concepts in consumer informatics tools.

    Science.gov (United States)

    Misra, Rupananda; Mark, Jessica H; Khan, Sharib; Kukafka, Rita

    2010-11-13

    Consumer health informatics tools can only be effective if patients comprehend their content. Optimal design may foster better patient comprehension and health literacy, which can improve health outcomes. We developed a patient-centric decision aid, Tailored Lifestyle Conversations (TLC), to help patients comprehend behavioral risks and set behavior change priorities for reducing risk of cardiovascular disease. The TLC decision aid was developed using a design framework based on Gestalt Principles of Perception. Further iteration was informed by qualitative user feedback. Preliminary analysis showed that the TLC decision aid helped patients understand their risk and supported their decisions on health behavior change. We identified design elements that supported patient comprehension, and other elements that were not effective, to inform iterative revision. This paper describes an effective methodology for the development of consumer health informatics tools that includes grounding in design principles complemented by iterative revision based on user testing and feedback.

  15. Understanding Consumer Interaction on Instagram: The Role of Satisfaction, Hedonism, and Content Characteristics.

    Science.gov (United States)

    Casaló, Luis V; Flavián, Carlos; Ibáñez-Sánchez, Sergio

    2017-06-01

    The increasing relevance of Instagram and its growing adoption among top brands suggest an effort to better understand consumers' behaviors within this context. The purpose of this study is to examine the role of perceived hedonism and satisfaction in determining consumers' intentions to interact and their actual interaction behaviors (the number of likes, by tapping a heart icon, and comments) in a brand's official Instagram account. Also, we investigate the effect of consumer perceptions about the characteristics of the content generated in the account (perceived originality, quantity, and quality) on their perceived hedonism and satisfaction. Data were collected in two stages from 808 members of a fashion brand's official Instagram account. First, participants answered an online questionnaire to evaluate their perceptions, satisfaction, and interaction intentions. Second, 1 month later, we measure the number of likes and comments done by each participant in the brand's official Instagram account during that month. Using partial least squares to analyze the data, perceived hedonism is found to affect both satisfaction and the intention to interact in Instagram, which in turn influences actual behavior. Besides, perceived originality is the most relevant content characteristic to develop perceived hedonism. These findings offer managers a general vision of consumers' behaviors on Instagram, highlighting the importance of hedonism to create a satisfactory experience.

  16. Consumer Behavior towards Safer Car Purchasing Decisions

    Directory of Open Access Journals (Sweden)

    Khairil Anwar Abu Kassim

    2016-08-01

    Full Text Available In Malaysia, the car safety level has been elevated through regulations and a consumer-based approach, i.e. the New Car Assessment Program in Southeast Asian Countries (ASEAN NCAP. Nevertheless, the availability of information on consumers’ car purchasing decisions towards safety is still limited in Malaysia. Thus, this study was aimed at evaluating consumers’ purchasing decisions of their present cars and investigating their awareness of ASEAN NCAP. Self-administered questionnaires were distributed among consumers visiting different car showrooms and dealer shops. The findings suggest that safety was considered as one of the top three factors by the respondents when purchasing their present cars. Awareness of ASEAN NCAP has increased as compared to a previous study. This information is essential for policy makers, manufacturers and other stakeholders to assist in setting priorities with regard to the promotion of car safety in the country.

  17. Effects of Consumer Search Behavior Typology on the Relationship Between Customer Satisfaction and Behavioral Intentions

    Directory of Open Access Journals (Sweden)

    Wahyuningsih

    2007-04-01

    Full Text Available The author investigates how consumer search behavior typology affects the relationship between customer satisfaction and behavioral intentions. The results show that the type of consumer as defined by whether and how they search for information (passive, rational-active, relational-dependent perceive different levels of satisfaction and performs differently on satisfaction behavioral intentions linkages. Relational-dependent and rational active consumers are found to perceive higher satisfaction levels, and to express stronger intentions to engage in positive behavioral intentions than passive consumers. The identification of satisfaction and behavioral intentions within each search type allows managers to satisfy their consumers; hence, the company will obtain higher profit.

  18. Exploring Japanese olive oil consumer behavior

    OpenAIRE

    Mtimet, Nadhem; Kashiwagi, Kenichi; Zaibet, Lokman; Masakazu, N.

    2008-01-01

    During the last two decades, olive oil consumption in Japan is showing an increasing trend due to dietary and health concerns. Traditional olive oil producer and exporter countries such as Italy, Spain and Tunisia have interest to reinforce and to increase their penetration in the Japanese market. This study examines Japanese olive oil consumer behaviour by the use of the conjoint analysis technique. Five attributes have been chosen to design the experiment: region of origin, price, olive oil...

  19. GENDER DIFFERENCES AND CONSUMER BEHAVIOR OF MILLENNIALS

    OpenAIRE

    Radojka, Kraljević; Filipović, Zrinka

    2017-01-01

    Millennial generation is considered the largest and best educated and therefore presents challenges to marketers. This paper aims to examine the gender differences in consumer behaviour of students - generation y. The study identifies gender differences in purchase behaviour, loyalty, price sensitivity and shopping habits. The empirical analysis is based on data obtained from a student survey (N=118; M= 40, 68 %, F= 59, 32 %). The data were analysed using chi-square test. Our findings suggest...

  20. Student Consumer Health Knowledge and Behavior in the Marketplace.

    Science.gov (United States)

    Toohey, Jack V.

    1985-01-01

    Administered a questionnaire designed to measure consumer health knowledge and behavior to 200 randomly selected university students and 200 randomly selected high school students. Results demonstrated the consumer is hard pressed to stay informed and protected in the marketplace and needs guidance. (Author/BH)

  1. In-Store Experimental Approach to Pricing and Consumer Behavior

    Science.gov (United States)

    Sigurdsson, Valdimar; Foxall, Gordon; Saevarsson, Hugi

    2010-01-01

    This study assessed how, and to what extent, it is possible to use behavioral experimentation and relative sales analysis to study the effects of price on consumers' brand choices in the store environment. An in-store experiment was performed in four stores to investigate the effects of different prices of a target brand on consumers' relative…

  2. Quantifying and Disaggregating Consumer Purchasing Behavior for Energy Systems Modeling

    Science.gov (United States)

    Consumer behaviors such as energy conservation, adoption of more efficient technologies, and fuel switching represent significant potential for greenhouse gas mitigation. Current efforts to model future energy outcomes have tended to use simplified economic assumptions ...

  3. Appeals to consumer responsibility and improving structural conditions as means to promote sustainable consumer behavior

    DEFF Research Database (Denmark)

    Thøgersen, John

    Environmental policy-makers increasingly emphasize consumers' responsibility for environmental side effects of their acts, but is this justified? This paper investigates which is the most important limiting factor for sustainable consumption: (a) the extent to which consumers assume responsibility...... for their acts or (b) structural conditions determined by governments? In field experiments with large samples of ordinary consumers, the behavioral effects of perceptions of responsibility/personal moral norms and of altering an important structural condition are quantified by measuring a relevant behavior......-developed public transit service. The results suggest that there is often more to gain from changing structural conditions to be more facilitating for the desired behavior than from a campaign targeting consumer feelings of responsibility....

  4. Gender Differences and Consumer Behavior of Millennials

    Directory of Open Access Journals (Sweden)

    Kraljević Radojka

    2017-06-01

    Full Text Available Millennial generation is considered the largest and best educated and therefore presents challenges to marketers. This paper aims to examine the gender differences in consumer behaviour of students - generation y. The study identifies gender differences in purchase behaviour, loyalty, price sensitivity and shopping habits. The empirical analysis is based on data obtained from a student survey (N=118; M=40, 68%, F=59, 32%. The data were analysed using chi-square test. Our findings suggest that women are more sensitive to price than men. They also belong more to the loyalty programs and use more loyalty awards schemes. Although the millennial generation has the reputation for being digital our study shows that they actually like visiting the stores instead of shopping online although the statistically significant difference is not found.

  5. The Role of Blogs in Consumer Behavior – Knowledge and Direction

    DEFF Research Database (Denmark)

    Sørensen, Jeanne

    This paper explores the role of blogs as a form of social media and how blogs might influence consumers’ behavior. Blogs have gained limited attention so far in scholarly research the focus has primarily been directed at blogs as a communication channel for companies and at what motivates bloggers...... to engage in such an activity. Little attention has been paid to the meaning of blogs for consumers as readers and how blogs influence consumer behavior. The consumer perspective is crucial to explore to gain a better understanding of the potential of blogs and how companies can manage this aspect...

  6. Effects of Consumer Search Behavior Typology on the Relationship Between Customer Satisfaction and Behavioral Intentions

    Directory of Open Access Journals (Sweden)

    Wahyuningsih Wahyuningsih

    2013-07-01

    Full Text Available The author investigates how consumer search behavior typology affects the relationship between customer satisfaction and behavioral intentions. The results show that the type of consumer as defined by whether and how they search for information (passive, rational-active, relational-dependent perceive different levels of satisfaction and performs differently on satisfaction-behavioral intentions linkages. Relational-dependent and rational-active consumers are found to perceive higher satisfaction levels, and to express stronger intentions to engage in positive behavioral intentions than passive consumers. The identification of satisfaction and behavioral intentions within each search type allows managers to satisfy their consumers; hence, the company will obtain higher profit.Keywords: consumer behavior typology, satisfaction, behavioral intentions

  7. Individual Differences in Consumer Buying Patterns: A Behavioral Economic Analysis

    Science.gov (United States)

    Cavalcanti, Paulo R.; Oliveira-Castro, Jorge M.; Foxall, Gordon R.

    2013-01-01

    Although previous studies have identified several regularities in buying behavior, no integrated view of individual differences related to such patterns has been yet proposed. The present research examined individual differences in patterns of buying behavior of fast-moving consumer goods, using panel data with information concerning purchases of…

  8. Social media: Empirical study on consumer behavior on brand trust towards consumer generated advertising

    OpenAIRE

    Ανδρικοπούλου, Αγγελική

    2013-01-01

    This study examines the potential influence of consumer generated advertising on consumer’s trust in brands. In particular it focuses on consumer’s behavior before and after their exposure on consumer generated videos, which share their product experience (positive & negative). The study begins with a detailed literature review of previous academic research and theory. From this emerged the research objective and aims. Two different questionnaires were given to students and graduate stude...

  9. Current issues in the understanding of consumer food choice

    DEFF Research Database (Denmark)

    Grunert, Klaus G.

    2002-01-01

    Consumer food choice is framed in terms of the formation of quality expectations before and quality experience after the purchase. For the formation of quality expectations, lack of consumer ability to form expectations that will be predictive of later experience is mentioned as a problem...... quality after the purchase, the role of home production - turning products into meals - is mentioned as important, but underresearced topic. Finally, differences in consumer behaviour between normal situations and situations of food crises are addressed. Udgivelsesdato: AUG...

  10. Prompting a consumer behavior for pollution control.

    Science.gov (United States)

    Geller, E S; Farris, J C; Post, D S

    1973-01-01

    A field application of behavior modification studied the relative effectiveness of different prompting procedures for increasing the probability that customers entering a grocery store would select their soft drinks in returnable rather than nonreturnable containers. Six different 2-hr experimental conditions during which bottle purchases were recorded were (1) No Prompt (i.e., control), (2) one student gave incoming customers a handbill urging the purchase of soft drinks in returnable bottles, (3) distribution of the handbill by one student and public charting of each customer's bottle purchases by another student, (4) handbill distribution and charting by a five-member group, (5) handbills distributed and purchases charted by three females. The variant prompting techniques were equally effective, and in general increased the percentage of returnable-bottle customers by an average of 25%.

  11. A review of common approaches to understanding online consumer behaviour

    OpenAIRE

    Clark, Lillian; Wright, P.

    2005-01-01

    One of the main changes in modern consumer behaviour has been the transition from a passive to an active and informed consumer, and one of the key tools of this so-called “postmodern” online consumer has been the Internet. An examination of previous research into online consumer behaviour shows that there may be significant differences from their terrestrial counterparts, however problems of demographic bias, lack of observational data and the Internet’s rapid pace of change may have made it ...

  12. Effects of Consumer Search Behavior Typology on the Relationship Between Customer Satisfaction and Behavioral Intentions

    OpenAIRE

    Wahyuningsih Wahyuningsih

    2013-01-01

    The author investigates how consumer search behavior typology affects the relationship between customer satisfaction and behavioral intentions. The results show that the type of consumer as defined by whether and how they search for information (passive, rational-active, relational-dependent) perceive different levels of satisfaction and performs differently on satisfaction-behavioral intentions linkages. Relational-dependent and rational-active consumers are found to perceive higher satisfac...

  13. Effects of Consumer Search Behavior Typology on the Relationship Between Customer Satisfaction and Behavioral Intentions

    OpenAIRE

    Wahyuningsih Wahyuningsih

    2007-01-01

    The author investigates how consumer search behavior typology affects the relationship between customer satisfaction and behavioral intentions. The results show that the type of consumer as defined by whether and how they search for information (passive, rational-active, relational-dependent) perceive different levels of satisfaction and performs differently on satisfaction behavioral intentions linkages. Relational-dependent and rational active consumers are found to perceive higher satisfac...

  14. An investigation on Iranian consumer behavior towards famous luxury brands

    Directory of Open Access Journals (Sweden)

    Seyed Hamidreza Moteshakereh

    2013-08-01

    Full Text Available During the past few years, there has been a growing trend on luxury good consumption among Iranian consumers. Many rich people change their mobile devices, purchase new expensive cars, etc. This paper investigates the effects of three factors including consumer perceived value, sensitivity to social norms and need for uniqueness on consumer’s intention to purchase luxury products based on the theory of planned behavior. The proposed study uses clustering technique and randomly chooses a sample of 250 rich people and distributes a questionnaire among them. The study uses structural equation modeling and the implementation of the proposed model has been executed using LISREL software package. The results indicate the all three factors, consumer perceived value, sensitivity to social norms and need for uniqueness, influence consumer intention to buy luxury goods. In addition, consumer knowledge is a mediator factor between need for uniqueness and purchase intention.

  15. Use and understanding of nutrition labels among consumers in ...

    African Journals Online (AJOL)

    ) as urban consumers (μ=9.99), but they were less likely to connect their knowledge to emerging non-communicable diseases, such as cancer and coronary heart disease, than were urban consumers. Despite these findings, the study had ...

  16. Understanding Consumer Purchase of Free-of Cosmetics

    DEFF Research Database (Denmark)

    Hansen, Torben; Risborg, Marie Søndergaard; Steen, Christina Donslund

    2012-01-01

    consumers' personal values and their attitude and behaviour associated with purchasing free-of cosmetics. A quantitative online survey of 250 Danish female consumers was conducted using self-administering questionnaires. The findings indicate that consumers' willingness to purchase free-of cosmetics (R......This study concerns the free-of trend on the cosmetics market as expressed by a tendency among consumers to prefer cosmetics that are free of certain ingredients. Combining the Theory of Reasoned Action with a value-driven approach, this study empirically investigates the association between......² = .48) is both influenced by attitude (β = .65) and perceived subjective norm (β = .21) with attitude having the largest predictive power. Moreover, consumers' attitude towards willingness to purchase free-of cosmetics seems to be value driven. Our results indicate that two values, self-transcendence (β...

  17. Determinants of Consumer eHealth Information Seeking Behavior.

    Science.gov (United States)

    Sandefer, Ryan H; Westra, Bonnie L; Khairat, Saif S; Pieczkiewicz, David S; Speedie, Stuart M

    2015-01-01

    Patients are increasingly using the Internet and other technologies to engage in their own healthcare, but little research has focused on the determinants of consumer eHealth behaviors related to Internet use. This study uses data from 115,089 respondents to four years of the National Health Interview Series to identify the associations between one consumer eHealth behavior (information seeking) and demographics, health measures, and Personal Health Information Management (PHIM) (messaging, scheduling, refills, and chat). Individuals who use PHIM are 7.5 times more likely to search the internet for health related information. Just as health has social determinants, the results of this study indicate there are potential social determinants of consumer eHealth behaviors including personal demographics, health status, and healthcare access.

  18. An Evaluation of Buying Behaviors and Perceptions of Organic Vegetable Consumers in Chiang Mai Province

    OpenAIRE

    Somdech Rungsrisawat

    2014-01-01

    The purpose of this research is to study of consumer perception and understanding consumer buying behavior that related between satisfied and factors affecting the purchasing. Methodology can be classified between qualitative and quantitative approaches for the qualitative research were interviews from middlemen who bought organic vegetables, and middlemen related to production and marketing system. A questionnaire was utilized as a tool to collect data. Statistics utiliz...

  19. Buying Imported Products Online : A quantitative study about Chinese Online consumer behavior towards imported products

    OpenAIRE

    Chen, Qianqian; Wang, Yuren

    2015-01-01

    With the fast growing Chinese online marketplace and the increasing popularity of shopping imported products online in China, more and more practitioners and researchers are interested in understanding the cues that Chinese consumers use to evaluate imported products consumption online. Our quantitative study aims to identify what factors affect the behavior of Chinese online consumers towards imported products and the relationships between the identified factors and purchase intention, and t...

  20. Studying the relationship between brand equity and consumer behavior

    Directory of Open Access Journals (Sweden)

    Satvati Razavi Shadi

    2016-01-01

    Full Text Available The present study was conducted to investigate the relationship between brand equity and consumer behavior. In today's competitive world, where the consumer is faced with a broad range of products made in different countries, companies should further seek to identify the factors of customers' trends towards products to encourage customers to select and purchase the product. In the model proposed in this study, the relationship between brand equity and the dimensions of consumer behavior including the willingness to pay for extra cost, brand preference and purchase intention is investigated. The research method is a descriptive correlational. Structural equations and descriptive and inferential statistics and factor analysis were used to analyze the data. The statistical population of the study includes the owners of Grand Vitara, Sportage and Santafe from the companies of Iran Khodro, Kia and Hyundai. The population was unlimited including 384 people using Cochran formula; and cluster sampling and endemic questionnaire tool were used. In the marketing literature, the lack of empirical research that seeks to explore the relationship between brand equity and consumer behavior is tangible. This research focuses on those reactions that provide more sales and the ability to grow. According to the results, it seems that there is a relationship between brand equity and consumer behavior including paying extra cost, brand preference and purchase intention.

  1. Relationship between sport commitment and sport consumer behavior

    Directory of Open Access Journals (Sweden)

    Norberta Elisa Fernandes

    2013-12-01

    Full Text Available The purpose of this study was to examine the relationships between sport commitment and three types of sport consumer behaviors: participation frequency, sporting goods and media consumption. A survey was conducted among sport participants of both individual and team sports, fitness and outdoor activities (n= 900. The survey included questions related to demographic information, measures of sport commitment and sport consumption behavior. The results analyzed trough structural equation modeling showed that the sport commitment influences positively the participation frequency, sporting goods consumption and media consumption. Implications of these results are discussed and suggestions for future research on sport consumers are provided.

  2. Understanding how culture influence emotions in consumer decision-making

    DEFF Research Database (Denmark)

    Sørensen, Jeanne

    2014-01-01

    Danes as other Western cultures prefer high arousal positive emotions over low arousal positive emotions, but it is also revealed that it could be crucial when studying the influence of culture on emotions in decision-making to distinguish between more than high and low arousal positive and negative...... emotions but also to allow for different levels of e.g. high arousal positive emotions.......The present research contributes to a limited researched area in consumer research. Little is known about how culture influence emotions in consumer decision-making. It is revealed that culture shapes how consumers ideally want to feel, and that this in turn influences preferences and choice, which...

  3. Using Factor Analysis Tool to Analyze the Important Packaging Elements that Impact Consumer Buying Behavior

    OpenAIRE

    Vjollca Visoka Hasani; Jusuf Zeqiri

    2015-01-01

    The objective of this study is to determine the elements that play an important role on consumer’s buying behavior. The purpose of this research is to find out the main important factors related with the packaging effect. Companies in order to create the right packaging for their products, they must understand the consumer buying process and understand the role and the impact of packaging elements as variables that can influence the purchase decision. So, by understanding what factors influen...

  4. Understanding Consumer Confidence in the Safety of Food: Its Two-Dimensional Structure and Determinants

    NARCIS (Netherlands)

    Jonge, de J.; Trijp, van J.C.M.; Renes, R.J.; Frewer, L.J.

    2007-01-01

    Understanding of the determinants of consumer confidence in the safety of food is important if effective risk management and communication are to be developed. In the research reported here, we attempt to understand the roles of consumer trust in actors in the food chain and regulators, consumer

  5. Analysis Components of the Digital Consumer Behavior in Romania

    Directory of Open Access Journals (Sweden)

    Cristian Bogdan Onete

    2016-08-01

    Full Text Available This article is investigating the Romanian consumer behavior in the context of the evolution of the online shopping. Given that online stores are a profitable business model in the area of electronic commerce and because the relationship between consumer digital Romania and its decision to purchase products or services on the Internet has not been sufficiently explored, this study aims to identify specific features of the new type of consumer and to examine the level of online shopping in Romania. Therefore a documentary study was carried out with statistic data regarding the volume and the number of transactions of the online shopping in Romania during 2010-2014, the type of products and services that Romanians are searching the Internet for and demographics of these people. In addition, to study more closely the online consumer behavior, and to interpret the detailed secondary data provided, an exploratory research was performed as a structured questionnaire with five closed questions on the distribution of individuals according to the gender category they belong (male or female; decision to purchase products / services in the virtual environment in the past year; the source of the goods / services purchased (Romanian or foreign sites; factors that have determined the consumers to buy products from foreign sites; categories of products purchased through online transactions from foreign merchants. The questionnaire was distributed electronically via Facebook social network users and the data collected was processed directly in the Facebook official app to create and interpret responses to surveys. The results of this research correlated with the official data reveals the following characteristics of the digital consumer in Romania: atypical European consumer, interested more in online purchases from abroad, influenced by the quality and price of the purchase. This paper assumed a careful analysis of the online acquisitions phenomenon and also

  6. The Behavioral Life-Cycle Theory Of Consumer Behavior: Survey Evidence

    OpenAIRE

    Fred Graham; Alan G. Isaac

    2000-01-01

    We find that survey evidence on faculty pay-cycle choice strongly contradicts the neoclassical theory of consumer behavior. It is more favorable to the behavioral life-cycle theory of Shefrin and Thaler (1988).

  7. Customer Value, Satisfaction and Behavioral Intentions: the Effects of Consumer Search Behavior

    Directory of Open Access Journals (Sweden)

    Wahyuningsih

    2011-06-01

    Full Text Available This study develops and tests an integrative model to examine the relationships among customer value, satisfaction and behavioral intentions based upon a typology of consumer search behaviors. The model was tested using surveyed data from 546 customers of car insurance in Melbourne, Australia. The findings demonstrate that each type of consumer (passive, rational-active, relational-dependent, performs differently on the relationships among customer value, satisfaction, and behavioral intentions. The identification of value, satisfaction, and behavioral intentions within each search behavior allows managers to deliver optimal value and satisfaction to their consumers.

  8. The Impact of Visual Merchandising on Consumer Impulse Buying Behavior

    Directory of Open Access Journals (Sweden)

    Khurram L. Bhatti

    2014-05-01

    Full Text Available In present Post-Modern Era, the competitive situation in the business is characterized by a cut throat competition, which subsequently results in companies and retailers to pay almost anything for undifferentiated merchandising. This merchandising tool is being used by today’s retailer to distinguish him from other competitors, to be prominent in the market and become a source of attraction for the customers. A few researchers contribute in this field by exploring the reasons which causes the customers impulsive buying, but still there is more to be determined. Purpose of this study is to identify the relation between the consumer impulsive buying and visual merchandising on buying behavior of customers. This study was based on primary data in the form of a questioner. A total of 350 questioners were floated in different consumer outlets (super marts and self-service stores of Rawalpindi, Pakistan out of which 344 questioners were completed and received. Defined four hypotheses were window display, forum display, floor merchandising and shop brand name. These hypotheses were tested for regression analysis by using Statistical Packages for Social Sciences (SPSS software. It was found that window display, forum display, floor merchandising and shop brand name (independent variables are significantly associated to consumer impulse buying behavior (dependent variable. Hence, forum display is negatively related to consumer impulse buying and window display; however, floor merchandising and shop brand name are positively related to consumer impulse buying behavior.

  9. PARTICULARITIES OF CONSUMER BEHAVIOR IN THE COSMETICS MARKET

    Directory of Open Access Journals (Sweden)

    Eugenia Harja

    2014-12-01

    Full Text Available Based on some results of a research organized in the county of Bacau on consumers of cosmetics, using the questionnaire, this article analyses a number of issues with regard to consumer behavior, namely: cosmetics brand most commonly purchased by consumers, cosmetics category to which are allocated the largest sums of money, the amounts of money that consumers are willing to spend per month to purchase these types of products, the importance of some of the main criteria considered when buying cosmetic products and differences manifested in categories of respondents by a number of variables such as age, sex, marital status, income and living environment. The research was conducted using a sample of 500 respondents non-randomly selected, so that the results presented refer only to the studied sample, being a guide to community from which it was extracted.

  10. Predicting personality traits related to consumer behavior using SNS analysis

    Science.gov (United States)

    Baik, Jongbum; Lee, Kangbok; Lee, Soowon; Kim, Yongbum; Choi, Jayoung

    2016-07-01

    Modeling a user profile is one of the important factors for devising a personalized recommendation. The traditional approach for modeling a user profile in computer science is to collect and generalize the user's buying behavior or preference history, generated from the user's interactions with recommender systems. According to consumer behavior research, however, internal factors such as personality traits influence a consumer's buying behavior. Existing studies have tried to adapt the Big 5 personality traits to personalized recommendations. However, although studies have shown that these traits can be useful to some extent for personalized recommendation, the causal relationship between the Big 5 personality traits and the buying behaviors of actual consumers has not been validated. In this paper, we propose a novel method for predicting the four personality traits-Extroversion, Public Self-consciousness, Desire for Uniqueness, and Self-esteem-that correlate with buying behaviors. The proposed method automatically constructs a user-personality-traits prediction model for each user by analyzing the user behavior on a social networking service. The experimental results from an analysis of the collected Facebook data show that the proposed method can predict user-personality traits with greater precision than methods that use the variables proposed in previous studies.

  11. Understanding Consumer Preferences for Australian Sparkling Wine vs. French Champagne

    Directory of Open Access Journals (Sweden)

    Julie Culbert

    2016-07-01

    Full Text Available Sparkling wine represents a small but significant proportion of the Australian wine industry’s total production. Yet, Australia remains a significant importer of French Champagne. This study investigated consumer preferences for Australian sparkling wine vs. French Champagne and any compositional and/or sensorial bases for these preferences. A range of French and Australian sparkling wines were analyzed by MIR spectroscopy to determine if sparkling wines could be differentiated according to country of origin. A subset of wines, comprising two French Champagnes, a French sparkling wine and three Australian sparkling wines, were selected for (i descriptive analysis to characterize their sensory profiles and (ii acceptance tests to determine consumer liking (n = 95 Australian wine consumers. Significant differences were observed between liking scores; on average, the $70 French Champagne was liked least and the $12 Australian sparkling wine liked most, but segmentation (based on individual liking scores identified clusters comprising consumers with distinct wine preferences. Interestingly, when consumers were shown wine bottle labels, they considered French wines to be more expensive than Australian wines, demonstrating a clear country of origin influence.

  12. Dysfunctional Consumer Behavior: Proposition of a Measurement Scale

    Directory of Open Access Journals (Sweden)

    Marília Lara Marcondes Machado de Oliveira

    2015-01-01

    Full Text Available This study focuses on the development of a scale that can identify customers that are more prone to behave in a dysfunctional manner. Dysfunctional Consumer Behavior can negatively influence the organization profits, since this kind of consumer can generate monetary losses, such as fixing damaged pr operty. Several hypotheses are proposed based on consumer characteristics that could foster dysfunctional behavior. For this, we used an hybrid methodology, combining Churchill’s (1979 with C - OAR - SE (2002. In order to develop the scale, scenarios with dy sfunctional behaviors where constructed. Respondents were asked to rate the appropriateness of each behavior and answers a group of questions based on the hypothesis developed. The data was collected over the Internet (Amazon Turk and the statistical meth ods used for the scale development were cluster and discriminant analysis. The results showed evidence that it is possible to distinguish consumers through a discriminant function using interpersonal influence, such as aggressiveness, self - exposure, moral flexibility and machiavellianism; and personality aspects, such as dissatisfaction and acceptance.

  13. Active-Learning Exercises for Consumer Behavior Courses.

    Science.gov (United States)

    Lawson, Timothy J.

    1995-01-01

    Presents 13 active-learning activities designed for use in consumer behavior courses. The exercises involve students in brief activities, such as analysis of persuasion techniques in advertising, and follow-up discussion. Reports that students found the exercises enjoyable and worthwhile. (CFR)

  14. Pengaruh Green Marketing Hotel Terhadap Green Consumer Behavior

    OpenAIRE

    Yo Fernandez, Eunike Christe; Tjoanda, Evelyn

    2017-01-01

    Penelitian ini dilakukan untuk mengetahui pengaruh dari green marketing hotel terhadap green consumer behavior. Green marketing memiliki 3 dimensi, yaitu green product, green price, dan green promotion. Penelitian ini melibatkan 272 responden masyarakat Surabaya dan menggunakan metode regresi linear berganda. Hasil penelitian menunjukkan bahwa green product dan green price berpengaruh secara positif dan signifikan sedangkan green promotion berpengaruh namun tidak signifikan terhadap green con...

  15. Spectator Consumer Behaviors at the 2012 London Paralympic Games

    Directory of Open Access Journals (Sweden)

    Ridvan Ekmekci

    2013-01-01

    Full Text Available Although the Paralympics are the world’s second largest sporting event after the Olympics and continue to grow in popularity, there is little available research regarding spectators of sport competitions for disabled athletes. The purpose of this study was to profile spectators’ consumer behaviors in order to understand what factors explain spectators’ spending, length of stay, and attendance at the London Paralympic Games. Data was collected in a six-day period from a sample of 504 people present in London at three Paralympic sport facilities during the 2012 Paralympic Games. The results of the regression analyses revealed that nationality, attended contests, group size, having a connection with a Paralympic athlete, length of stay, gender and London Olympics’ spectators were significant determinants of Paralympics spectators’ spending in London. The data also indicated that spending, being from England (or not, gender, and being a friend/relative of a Paralympic athlete significantly affected spectators’ length of stay in London. Additionally, spectators’ attendance at the London Paralympic contests was predicted by spending, the size of the travel group, Beijing Paralympics’ spectators and age.

  16. Analysis of consumers' preferences and behavior with regard to horse meat using a structured survey questionnaire.

    Science.gov (United States)

    Oh, Woon Yong; Lee, Ji Woong; Lee, Chong Eon; Ko, Moon Seok; Jeong, Jae Hong

    2009-12-01

    In this study, a structured survey questionnaire was used to determine consumers' preferences and behavior with regard to horse meat at a horse meat restaurant located in Jeju, Korea, from October 1 to December 24, 2005. The questionnaire employed in this study consisted of 20 questions designed to characterize six general attributes: horse meat sensory property, physical appearance, health condition, origin, price, and other attributes. Of the 1370 questionnaires distributed, 1126 completed questionnaires were retained based on the completeness of the answers, representing an 82.2% response rate. Two issues were investigated that might facilitate the search for ways to improve horse meat production and marketing programs in Korea. The first step was to determine certain important factors, called principal components, which enabled the researchers to understand the needs of horse meat consumers via principal component analysis. The second step was to define consumer segments with regard to their preferences for horse meat, which was accomplished via cluster analysis. The results of the current study showed that health condition, price, origin, and leanness were the most critical physical attributes affecting the preferences of horse meat consumers. Four segments of consumers, with different demands for horse meat attributes, were identified: origin-sensitive consumers, price-sensitive consumers, quality and safety-sensitive consumers, and non-specific consumers. Significant differences existed among segments of consumers in terms of age, nature of work, frequency of consumption, and general level of acceptability of horse meat.

  17. Targeted social media advertising and consumer decision making in online buying behavior

    OpenAIRE

    Koskinen, S. (Siiri)

    2017-01-01

    Abstract The aim of this research is to understand how targeted social media advertising influences online buying behavior. More accurately, this research focuses on the five-stage consumer buying decision process model and how targeted social media advertisements affect each stage of the model. This research approaches the subject through phenomenography, where the objective is to concentrate on the attitudes and opinions ...

  18. Analysis And Mathematical Modeling Of Consumer Behavior In Mobile Telecommunications Industry

    Directory of Open Access Journals (Sweden)

    Saranga Gunasekara

    2015-06-01

    Full Text Available Abstract The mobile telecommunications industry is capital intensive by nature. With the rapid advancement of technology and changing consumer behaviors mobile network operators has had to adapt their product and service portfolio in quick succession. The main implication of the need for high capital investments is the risk associated with the investment. Therefore it is essential that mobile telcos follow up technological investments with the correct service provisioning to the customers. This requires a thorough understanding of the behavior of the consumers. Through this paper the author attempts to identify evaluate and quantify the effects of a number of traits of consumers that determine the consumer preference to a particular mobile network brand. The author also provides recommendations on strategy formulation. The evaluation has been carried out in the context of the Sri Lankan Mobile Telecommunications Industry.

  19. Sustainability of Italian wines: Knowledge, understanding, and interest of consumers

    Directory of Open Access Journals (Sweden)

    Borra Danielle

    2014-01-01

    Full Text Available The continuous consumption of resources and the progressive climatic changes have contributed to develop a new range of products with a “greener” vocation. After the shift to organic and biodynamic production, companies have started to promote products' sustainability. The wine sector has undergone a transformation connected with the emergence of several projects related to the concept of sustainability. But what the consumer knows and thinks of all this? In this regard, it was carried out a study about the perception of the consumer on issues related to sustainability. The goals are multiple: to define the concept of sustainability perceived by consumers, to evaluate the spread of eco-friendly products, to measure the interest and willingness in spending on these products and finally to assess the knowledge of the main brands that identify some sustainable projects. Thanks to this first part that fits into a larger study still in progress, it was possible to obtain an initial assessment of the motivations that influence the purchase of wine, learn more about the consumer on these issues and assess the prevalence of brands associated with each of these major projects on the Italian scene.

  20. Consumer Information Sharing : Understanding Psychological Drivers of Social Transmission

    NARCIS (Netherlands)

    E. Akpinar (Ezgi)

    2013-01-01

    textabstractConsumers often share experiences, opinions or certain content with others. For example, they suggest restaurants, recommend article posts, share online videos, pass along rumors and complain about customer services. Such word of mouth determines what catches on and become popular among

  1. consumers' understanding and use of textile eco-labels dur

    African Journals Online (AJOL)

    user

    ISSN 0378-5254 Journal of Family Ecology and Consumer Sciences, Special Edition. Diversifying clothing research in Southern Africa ..... ecological data of a product, within a set of parameters that are determined by an eligible .... to pay higher prices for eco-labelled products and products from environmentally friendly and.

  2. Demarketing of Tobacco Products and Consumers Behavior Formation

    Directory of Open Access Journals (Sweden)

    Barbara Jacennik

    2008-03-01

    Full Text Available Demarketing of tobacco products includes methods aimed at changing the consumer behavior and the marketing environment. The main strategies consist of price manipulation, anti-smoking advertising, regulations restricting or banning tobacco advertising, limitations of distribution or consumption of tobacco products, and warning messages on packages and advertisements. These measures influence either directly or indirectly the following psychosocial and environmental variables: health beliefs, social attractiveness of smoking, accessibility of tobacco products and associated behaviors. The article presents a review of international research on the demarketing of tobacco and its effects for the formation and change of health behavior.

  3. Psychology of Economics in the Analysis of Consumer Behavior

    Directory of Open Access Journals (Sweden)

    José Jonas Alves Correia

    2017-06-01

    Full Text Available Psychology of Economics addresses issues far beyond market research. Thus, studies in this area also observe variables such as work, unemployment, decisions about purchases and savings, investments, financing, responses to advertising, among others. The present research was carried out with the objective of analyzing, through the fundamentals of consumer behavior, its relation to the propensity for compulsive or superfluous consumption. This quantitative study relates, using as means of phenomena and variables a description of the consumers behavior through the statistical tool Propensity Score Matching of Stata software. A semi-structured questionnaire was used to collect the data, which was applied online from April to August in 2016. Data analysis was performed by the Ordinary Least Squares (OLS regression with controlled dummy variables (dependent variable, whether or not it belongs to the consumer group Compulsive by the set of explanatory (independent variables. The results showed that the average monthly spending of compulsive consumers increases, and the higher the income of individuals, the greater the spending on unnecessary or superfluous consumption. Considering the gender variable, male individuals have higher levels of unnecessary spending and are prone to superfluous consumption. Thus, consumption is composed of influences for purchase and that the consumer determines consumption, according to economic position (income factor and cultural factors (customs, needs, impulsivities within the society.

  4. Effects of consumer motives on search behavior using internet advertising.

    Science.gov (United States)

    Yang, Kenneth C C

    2004-08-01

    Past studies on uses and gratifications theory suggested that consumer motives affect how they will use media and media contents. Recent advertising research has extended the theory to study the use of Internet advertising. The current study explores the effects of consumer motives on their search behavior using Internet advertising. The study employed a 2 by 2 between-subjects factorial experiment design. A total of 120 subjects were assigned to an experiment condition that contains an Internet advertisement varying by advertising appeals (i.e., rational vs. emotional) and product involvement levels (high vs. low). Consumer search behavior (measured by the depth, breadth, total amount of search), demographics, and motives were collected by post-experiment questionnaires. Because all three dependent variables measuring search behavior were conceptually related to each other, MANCOVA procedures were employed to examine the moderating effects of consumer motives on the dependent variables in four product involvement-advertising appeal conditions. Results indicated that main effects for product involvements and advertising appeals were statistically significant. Univariate ANOVA also showed that advertising appeals and product involvement levels influenced the total amount of search. Three-way interactions among advertising appeals, product involvement levels, and information motive were also statistically significant. Implications and future research directions are discussed.

  5. Relevance of behavioral and social models to the study of consumer energy decision making and behavior

    Energy Technology Data Exchange (ETDEWEB)

    Burns, B.A.

    1980-11-01

    This report reviews social and behavioral science models and techniques for their possible use in understanding and predicting consumer energy decision making and behaviors. A number of models and techniques have been developed that address different aspects of the decision process, use different theoretical bases and approaches, and have been aimed at different audiences. Three major areas of discussion were selected: (1) models of adaptation to social change, (2) decision making and choice, and (3) diffusion of innovation. Within these three areas, the contributions of psychologists, sociologists, economists, marketing researchers, and others were reviewed. Five primary components of the models were identified and compared. The components are: (1) situational characteristics, (2) product characteristics, (3) individual characteristics, (4) social influences, and (5) the interaction or decision rules. The explicit use of behavioral and social science models in energy decision-making and behavior studies has been limited. Examples are given of a small number of energy studies which applied and tested existing models in studying the adoption of energy conservation behaviors and technologies, and solar technology.

  6. ANALISIS PERBEDAAN ETNIS JAWA - CINA (TIONGHOA) DALAM COMPLAINT CONSUMER BEHAVIOR AND INTENTIONS TERHADAP JASA PELAYANAN RUMAH SAKIT DI SURAKARTA

    OpenAIRE

    Chuzaimah Chuzaimah; Moechamad Nasir

    2013-01-01

    By understanding unsatisfaction and also its effect research to complaint behavior have come to critical factor for company of penetrating strategy pursuer business market. Which sales more tend to customer existence becoming key in getting profit. This research pursuant at empiric investigation designed to compare the complaint consumer behavior and intentions in a culture at ethnical of Chinese ( Tionghoa) by consumer is behavior and intentions at ethnical of Java. The result...

  7. How packaging designs of cosmetics affect female consumers' purchasing behavior?

    OpenAIRE

    Liu, Yinuo

    2011-01-01

    The topic of the thesis is “How packaging designs of cosmetics affect female consumers’ purchasing behavior?” Its aim is to identify whether female consumers are attracted by packaging designs of cosmetics, and how packaging designs of cosmetics affect different female consumer groups. Research question is: “If packaging of cosmetics affects which cosmetics females prefer when they buy cosmetics? And if so, is this preferences related to age and income?” To answer this question, the author us...

  8. Applying a Consumer Behavior Lens to Salt Reduction Initiatives.

    Science.gov (United States)

    Regan, Áine; Kent, Monique Potvin; Raats, Monique M; McConnon, Áine; Wall, Patrick; Dubois, Lise

    2017-08-18

    Reformulation of food products to reduce salt content has been a central strategy for achieving population level salt reduction. In this paper, we reflect on current reformulation strategies and consider how consumer behavior determines the ultimate success of these strategies. We consider the merits of adopting a 'health by stealth', silent approach to reformulation compared to implementing a communications strategy which draws on labeling initiatives in tandem with reformulation efforts. We end this paper by calling for a multi-actor approach which utilizes co-design, participatory tools to facilitate the involvement of all stakeholders, including, and especially, consumers, in making decisions around how best to achieve population-level salt reduction.

  9. Lonely Consumers: When, How, and Why Does Loneliness Influence Consumer Behavior?

    OpenAIRE

    Kim, Junghyun

    2017-01-01

    Although the advance of social media has enabled people to build social connections much more easily than ever before, loneliness—an aversive feeling of being isolated and disconnected—persists in modern society. In this dissertation, I examine when, how, and why loneliness influences consumer behavior. First, I develop an experimental method to induce loneliness and identify a circumstance that experimenters can obtain a successful loneliness priming effect. Across three experiments, I demon...

  10. Understanding Social Media Mindset of Consumers: An Indian perspective

    Directory of Open Access Journals (Sweden)

    Sita Mishra

    2015-10-01

    Full Text Available Social media play increasingly important roles as a marketing platform. In today’s world, more and more retailers’ use social media to target teenagers and young adults as a result importance of bringing social networking sites (SNSs as a part of daily life transactions cannot be underplayed. In the present paper the emphasis is upon the analyses of the social media mindset of consumers in India, and examining the impact of various variables of extended TAM in order to explain the variables that influence level of acceptance of SNS by Indian consumers. Results indicated positive and significant effects of perceived usefulness while perceived risk influenced negatively. Further, perceived ease of use and personal fit with brands both found to have a positive effect on marketing through SNS but were not significant. The results of present study in India pointed out that establishing personal fit with consumers and providing user-friendly web sites, and reducing the perceived risk has impact on developing positive attitudes.

  11. TRANSFORMATION OF CONSUMER PRACTICES: NEW SCRIPTS OF CONSUMER BEHAVIOR AND METHODS FOR ORGANIZING TRADE SPACES

    Directory of Open Access Journals (Sweden)

    A. V. Markeeva

    2017-01-01

    Full Text Available T his article deals with transformation of consumer practices, which become (and maybe have already turned into the dominated form of social behavior and cannot be described within the model of purposeful-rational action. Utilizing the analytical distinction between “doing shopping” as routine practice, related to satisfaction of basic needs, and “going shopping” as pleasure and leasuretime social activity, this article demonstrates series of changes, resulting in generation of new consumer culture. These changes are compared with a range of transfigurations of the consumers’ spaces (trade spaces, which are at once places (scenes, where consumer practices deploy, and the structural condition of their possibility. According to the logic of the modern man, his focus on fast and diverse consumption and his desire of consuming everything in one place, “in one bottle” on the run, the shopping spaces are becoming the center of new industries-cultural, educational, recreational. The modern retail spaces become not only a place of shopping, but also closely incorporate into the social life of the community and turn into the centers of social life. Effectively combining and managing the various scenarios of consumption, the modern retail helps to feel and join the happiness of live communication in the overbounded with the online social contacts, but atomized world, to get rid of the feeling of emotional emptiness. Special design of retail space and the integration of various social technologies, which are created for manipulating the emotional sphere of the customers (non-standard architectural solutions, catchy window dressing, interior design, background music, aromamarketing, psychologically adjusted range of color, taste and tactile solutions create a special entertainment and attraction of space, control the consumer and are ready not only to stimulate the purchase, but to form an unforgettable impressions. P roducers and retailers

  12. CONSUMER SWITCHING BEHAVIOR FROM ONLINE BANKING TO MOBILE BANKING

    Directory of Open Access Journals (Sweden)

    Chian-Son Yu

    2014-06-01

    Full Text Available Through investigating factors that influence consumers to make a transition from online to mobile banking, this empirical study shows that relative attitude and relative subjective norm positively motivated respondents to switch from Internet to mobile banking while relative perceived behavior control deterred respondents from transitioning. Empirical results also demonstrated that Internet banking is superior to mobile banking in terms of consumer relative compatibility, self-efficacy, resource facilitating conditions, and technology facilitating conditions. Meanwhile, mobile banking emerged as superior to Internet banking for other constructs. By adding a comparative concept into an extended decomposed theory of planned behavior (DTPB model, this study may expand the applicable domain of current social psychology theories from the adoption of single products or services to the choice between competing products or services that achieve similar purposes and functions.

  13. EXPLORATORY FACTOR ANALYSIS (EFA IN CONSUMER BEHAVIOR AND MARKETING RESEARCH

    Directory of Open Access Journals (Sweden)

    Marcos Pascual Soler

    2012-06-01

    Full Text Available Exploratory Factor Analysis (EFA is one of the most widely used statistical procedures in social research. The main objective of this work is to describe the most common practices used by researchers in the consumer behavior and marketing area. Through a literature review methodology the practices of AFE in five consumer behavior and marketing journals(2000-2010 were analyzed. Then, the choices made by the researchers concerning factor model, retention criteria, rotation, factors interpretation and other relevant issues to factor analysis were analized. The results suggest that researchers routinely conduct analyses using such questionable methods. Suggestions for improving the use of factor analysis and the reporting of results are presented and a checklist (Exploratory Factor Analysis Checklist, EFAC is provided to help editors, reviewers, and authors improve reporting exploratory factor analysis.

  14. Consumer Behavior of College Students in the Czech Republic

    Directory of Open Access Journals (Sweden)

    Horakova Monika

    2015-12-01

    Full Text Available This contribution is a follow-up to the topic of consumer behavior which is analyzed from the economic theory perspective on microeconomic as well as a macroeconomic level. The main objective of the article is to reveal the structure of college students’ consumer basket determined according to disposable income and its changes. In this article, the methodology of a consumer basket was used. The division of it was done by Czech Statistical Office to calculate the inflation rate in the environment of the Czech Republic. In this article, the analysis of college students’ consumer basket was done. The pressure on having a higher qualification in tertiary education is a typical trend across Europe, which is also one of strategic goals of EU Strategy 2020 and its concept. There is clear evidence of a growing segment of college students that represents a significant demand group on the product and service market. The knowledge of their consumer habits is definitely beneficial for companies regarding their competitive advantage and reaching higher incomes from the products offered. The market product consumption is dependent on the total disposable income mainly. That is fundamentally dependent on hours of paid work or other fund contributions. The current disposable income shows the differences regarding consumption expenditures of a consumer basket and its various categories. A lower disposable income is typical for flowing the highest consumer expenditures from class 1 (Food and non-alcoholic beverages to class 4 (Housing, water, electricity, gas and other fuels of a higher disposal income. If the current disposable income of college students increases, there would be higher consumption expenditures regarding classes 9, 3 and 5 (Recreation and culture; Clothing and footwear; Furnishings, household equipment and routine household maintenance. On the contrary, a lower disposable income would mean lower expenditures regarding classes 3, 2 and 9

  15. Consumer behavior and knowledge on organic vegetables in Cyprus

    Directory of Open Access Journals (Sweden)

    Chrysargyris, A.

    2017-03-01

    Full Text Available The objective of the present study was to investigate the awareness, knowledge and consumers’ behavior towards organic vegetables in Cyprus. For this study, a deliberate sampling technique was used in order to identify a sample group of 180 consumers over the age of 18 years who indented or made purchases from 1 grocery stores; 2 street market; and, 3 supermarkets. A questionnaire was used for data collection across the country. Descriptive statistics were used for data analysis. The results revealed that 99% of Cypriot consumers were aware of organic vegetables but only 69% and 49% of them consume or have knowledge of organically cultivated vegetables, respectively. According to Cypriots, organic vegetables are healthier, fresher and tastier than conventional vegetables. On the other hand, there appears to be a lack of knowledge about the stipulations of organic farming but consumers show great willingness not only to get properly informed via different means but to pay higher for organic vegetables. Concluding, consumers, organic farm holders and distributors should work together to create well-established strategies what will provide a better place in the market for organic products.

  16. Consumer behavior and knowledge on organic vegetables in Cyprus

    OpenAIRE

    Chrysargyris, A.; Xylia, P.; Kontos, Y.; Ntoulaptsi, M.; Tzortzakis, N.

    2017-01-01

    The objective of the present study was to investigate the awareness, knowledge and consumers’ behavior towards organic vegetables in Cyprus. For this study, a deliberate sampling technique was used in order to identify a sample group of 180 consumers over the age of 18 years who indented or made purchases from 1) grocery stores; 2) street market; and, 3) supermarkets. A questionnaire was used for data collection across the country. Descriptive statistics were used for data anal...

  17. The Role Of Social Media on consumer Behavior in Qatar

    OpenAIRE

    El-Sherif, Tarek

    2016-01-01

    Social media has evolved our lives in many ways, it has made the world seem like a smaller place. This is in particular applicable when doing business. In Qatar, there are many business retailers who are not necessarily physically existent that operate, sell and communicate through social media platforms. Because there is no legal protection and regulations on this market, confidence is definitely an issue. This research paper aims to identify how consumer behavior in Qatar has changed by usi...

  18. The consumer behavior towards an ecological fitness club

    OpenAIRE

    Aguilar Pérez, Rocío

    2017-01-01

    The Gen Z is a new generation that, among others, cares about healthy and sustainable lifestyles. These two new tendencies together give rise to a new market opportunity, which has been taken by us by creating a new fitness concept: an ecologically-friendly gym called GreenMonkeyGym. Throughout this paper the reader will find two important parts. The first one consists of information about the current market trends, about important theoretical concepts regarding consumer behavior as well a...

  19. Online Consumers' Switching Behavior: A Buyer-Seller Relationship Perspective

    OpenAIRE

    Dahui Li; Glenn J. Browne; James C. Wetherbe

    2007-01-01

    Limited studies have investigated online consumer loyalty and retention from a relationship orientation in electronic commerce research. It is important to understand the differences in relationship orientations between people who have the propensity to stick to particular Web sites (“stayers†) and people who have the propensity to switch to alternative Web sites (“switchers†). This study proposes a relationship-based classification schema consisting of five dimensions: that is, commi...

  20. Understanding how consumers categorise nutritional labels: a consumer derived typology for front-of-pack nutrition labelling.

    Science.gov (United States)

    Hodgkins, Charo; Barnett, Julie; Wasowicz-Kirylo, Grazyna; Stysko-Kunkowska, Malgorzata; Gulcan, Yaprak; Kustepeli, Yesim; Akgungor, Sedef; Chryssochoidis, George; Fernández-Celemin, Laura; Storcksdieck genannt Bonsmann, Stefan; Gibbs, Michelle; Raats, Monique

    2012-12-01

    Significant ongoing debate exists amongst stakeholders as to the best front-of-pack labelling approach and emerging evidence suggests that the plethora of schemes may cause confusion for the consumer. To gain a better understanding of the relevant psychological phenomena and consumer perspectives surrounding FoP labelling schemes and their optimal development a Multiple Sort Procedure study involving free sorting of a range of nutritional labels presented on cards was performed in four countries (n=60). The underlying structure of the qualitative data generated was explored using Multiple Scalogram Analysis. Elicitation of categorisations from consumers has the potential to provide a very important perspective in this arena and results demonstrated that the amount of information contained within a nutrition label has high salience for consumers, as does the health utility of the label although a dichotomy exists in the affective evaluation of the labels containing varying degrees of information aggregation. Classification of exiting front-of-pack labelling systems on a proposed dimension of 'directiveness' leads to a better understanding of why some schemes may be more effective than others in particular situations or for particular consumers. Based on this research an enhanced hypothetical front-of-pack labelling scheme which combines both directive and non-directive elements is proposed. Copyright © 2012 Elsevier Ltd. All rights reserved.

  1. Profile and behavior of flower consumer: subsidies for marketing actions

    Directory of Open Access Journals (Sweden)

    Adilson Anacleto

    Full Text Available ABSTRACT The growth of per capita consumption of flowers in Brazil is still low when compared with other countries. Among several factors that may be linked to this growth gap, the establishment of few or ineffective marketing strategies was cited. In this context, we present the results of the profile and behavior of flower consumer, aiming to subsidize marketing actions for the retail segment of flower supply chain. The study was conducted through interviews with 300 people of both genders at the moment they were buying flowers at 22 flower shops in the Paraná coast. This region was selected due to its potential for flower production and commercialization, which is similar to other Brazilian regions and other countries where the flower market has economic relevance. The female gender was identified as the major consumer (n = 62.7%, with tendency of increase in consumption as education level advanced (Spearman correlation coefficient, p < 0.05 = for own use r = 0.122; p = 0.039; for gift r = 0.174; p = 0.003. The acquisition average of 4.4 ± 1.9 times per year was registered, with preferential consumption of orchids (n = 36.3% for own use and roses (n = 86.7%, for gift. The flower retail trade did not meet the expectations of consumers, especially in relation to price, promotions, and production quality. The male gender and the elderly consumer class may represent important alternatives to increase the current consumption of flowers.

  2. Behavioral consequences of consumer dissatisfaction with medical care.

    Science.gov (United States)

    Ware, J E; Davies, A R

    1983-01-01

    The effects of consumer dissatisfaction with doctors and medical care services on intentions to seek care and subsequent behavior were estimated using data from four general population studies. Satisfaction was linked to reported intentions regarding care-seeking behavior (choices between self-care and seeking care from a regular doctor or emergency room) in response to both minor and serious medical problems. These results were replicated in two populations with diverse sociodemographic characteristics. Satisfaction scales also predicted subsequent changes in medical care providers and disenrollments from prepaid health plans independent field tests. These results suggest that the behavioral consequences of individual differences in satisfaction with doctors and health care services are noteworthy from both clinical and social perspectives.

  3. The Effect of Doctor-Consumer Interaction on Social Media on Consumers' Health Behaviors: Cross-Sectional Study.

    Science.gov (United States)

    Wu, Tailai; Deng, Zhaohua; Feng, Zhanchun; Gaskin, Darrell J; Zhang, Donglan; Wang, Ruoxi

    2018-02-28

    Both doctors and consumers have engaged in using social media for health purposes. Social media has changed traditional one-to-one communication between doctors and patients to many-to-many communication between doctors and consumers. However, little is known about the effect of doctor-consumer interaction on consumers' health behaviors. The aim of this study was to investigate how doctor-consumer interaction in social media affects consumers' health behaviors. On the basis of professional-client interaction theory and social cognitive theory, we propose that doctor-consumer interaction can be divided into instrumental interaction and affective interaction. These two types of interactions influence consumers' health behaviors through declarative knowledge (DK), self-efficacy (SE), and outcome expectancy (OE). To validate our proposed research model, we employed the survey method and developed corresponding measurement instruments for constructs in our research model. A total of 352 valid answers were collected, and partial least square was performed to analyze the data. Instrumental doctor-consumer interaction was found to influence consumers' DK (t 294 =5.763, P<.001), SE (t 294 =4.891, P<.001), and OE (t 294 =7.554, P<.001) significantly, whereas affective doctor-consumer interaction also impacted consumers' DK (t 294 =4.025, P<.001), SE (t 294 =4.775, P<.001), and OE (t 294 =4.855, P<.001). Meanwhile, consumers' DK (t 294 =3.838, P<.001), SE (t 294 =3.824, P<.001), and OE (t 294 =2.985, P<.01) all significantly affected consumers' health behaviors. Our mediation analysis showed that consumers' DK, SE, and OE partially mediated the effect of instrumental interaction on health behaviors, whereas the three mediators fully mediated the effect of affective interaction on health behaviors. Compared with many intentional intervention programs, doctor-consumer interaction can be treated as a natural cost-effective intervention to promote consumers' health behaviors

  4. Applying a Consumer Behavior Lens to Salt Reduction Initiatives

    Science.gov (United States)

    Potvin Kent, Monique; Raats, Monique M.; McConnon, Áine; Wall, Patrick; Dubois, Lise

    2017-01-01

    Reformulation of food products to reduce salt content has been a central strategy for achieving population level salt reduction. In this paper, we reflect on current reformulation strategies and consider how consumer behavior determines the ultimate success of these strategies. We consider the merits of adopting a ‘health by stealth’, silent approach to reformulation compared to implementing a communications strategy which draws on labeling initiatives in tandem with reformulation efforts. We end this paper by calling for a multi-actor approach which utilizes co-design, participatory tools to facilitate the involvement of all stakeholders, including, and especially, consumers, in making decisions around how best to achieve population-level salt reduction. PMID:28820449

  5. The negative impact of technological accidents on the consumers behaviors

    International Nuclear Information System (INIS)

    Demedardi, J.A.

    2009-01-01

    After the accidental release in the Tricastin site, the wine producers of this region where grows a vineyard with a protected designation of origin (A.O.C. in French legislation) noticed a consistent decrease of their sales. This consumers behavior is not rational because the vineyard is far from the area concerned by this accidental pollution. Face to an open market, the consumer has a freedom of choice that allows him to reject a product on which a sanitary suspicion presses. That is what shows an inquiry made by students in France. The consequences of an accident are not only linked to the sanitary safety or environmental stakes but depends on economical mechanisms such image or attractiveness loss. (N.C.)

  6. A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior

    Directory of Open Access Journals (Sweden)

    Nuria Huete-Alcocer

    2017-07-01

    Full Text Available The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM: electronic word of mouth (eWOM, considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant literature, analyzing the impact of traditional WOM and eWOM in the field of consumer behavior and highlighting the main differences between the two types of recommendations, with a view to contributing to a better understanding of the potential of both.

  7. A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior.

    Science.gov (United States)

    Huete-Alcocer, Nuria

    2017-01-01

    The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant literature, analyzing the impact of traditional WOM and eWOM in the field of consumer behavior and highlighting the main differences between the two types of recommendations, with a view to contributing to a better understanding of the potential of both.

  8. Analysis of Sea Fish Consumer Behavior in Traditional Markets Arengka City of Pekanbaru Riau Province

    OpenAIRE

    Ani, Nuri Resty; ', Kusai; ', Zulkarnain

    2017-01-01

    Consumer behavior is learned to know how the behavior and attitude of consumers in buying a product. This research use survey method, interview and field observation then data measured using likert scale. The analysis of this research use correlation to find the relation of characteristic to consumer behavior. Characteristics taken include age (X1), education (X2), income (X3) and number of family members (X4) while consumer behavior such as many purchases of marine fish in one month (Y1), nu...

  9. Do affective variables make a difference in consumers behavior toward mobile advertising?

    OpenAIRE

    Martínez Ruiz, María Pilar .; Izquierdo Yusta, Alicia; Olarte Pascual, Cristina .; Reinares Lara, Eva .

    2017-01-01

    Research into permission-based mobile marketing is increasingly common due to the widespread adoption of mobile technology and its use as a communication channel. Yet few studies have attempted to analyze the factors that determine attitudes toward mobile advertising while simultaneously considering: the links among them and consumers' intentions, behavior, and/or cognitive and affective variables simultaneously. The present research therefore sought to deepen understanding of the antecedents...

  10. Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior.

    Science.gov (United States)

    Ploydanai, Kunalai; van den Puttelaar, Jos; van Herpen, Erica; van Trijp, Hans

    2017-07-24

    People's responses to products and/or choice environments are crucial to understanding in-store consumer behaviors. Currently, there are various approaches (e.g., surveys or laboratory settings) to study in-store behaviors, but the external validity of these is limited by their poor capability to resemble realistic choice environments. In addition, building a real store to meet experimental conditions while controlling for undesirable effects is costly and highly difficult. A virtual store developed by virtual reality techniques potentially transcends these limitations by offering the simulation of a 3D virtual store environment in a realistic, flexible, and cost-efficient way. In particular, a virtual store interactively allows consumers (participants) to experience and interact with objects in a tightly controlled yet realistic setting. This paper presents the key elements of using a desktop virtual store to study in-store consumer behavior. Descriptions of the protocol steps to: 1) build the experimental store, 2) prepare the data management program, 3) run the virtual store experiment, and 4) organize and export data from the data management program are presented. The virtual store enables participants to navigate through the store, choose a product from alternatives, and select or return products. Moreover, consumer-related shopping behaviors (e.g., shopping time, walking speed, and number and type of products examined and bought) can also be collected. The protocol is illustrated with an example of a store layout experiment showing that shelf length and shelf orientation influence shopping- and movement-related behaviors. This demonstrates that the use of a virtual store facilitates the study of consumer responses. The virtual store can be especially helpful when examining factors that are costly or difficult to change in real life (e.g., overall store layout), products that are not presently available in the market, and routinized behaviors in familiar

  11. Wine consumers' subjective responses to wine mouthfeel and understanding of wine body.

    Science.gov (United States)

    Niimi, Jun; Danner, Lukas; Li, Luxing; Bossan, Hélène; Bastian, Susan E P

    2017-09-01

    Wine mouthfeel is considered important for wine quality by experts, while consumers understanding of mouthfeel and the role of wine body in their wine choice is unknown. One experiment determined the influence of intrinsic wine mouthfeel on consumers' wine liking and emotions, and the other, how consumers understand the term wine body. The first experiment used a 2 astringency level×2 body level experimental design. The samples were base wine with; nothing added (control), added xanthan gum (for increased body), added grape seed extract (GSE, for increased astringency), and with both added xanthan gum and GSE. The consumer taste trial (n=112) indicated that wine with increased body did not influence wine liking and emotions; while increased astringency decreased liking and elicited more intense negative emotions. The second experiment examined consumers' knowledge of wine body through an online survey (n=136). Consumers described wine body most frequently using words such as flavour, fullness, and strength. Wine body was therefore understood by consumers predominantly as a holistic multi-sensory perception of flavour. Wine flavour was indicated by consumers to be the most important factor driving purchase decisions followed by balance of flavours and wine body. It is crucial that wine professionals carefully communicate wine characteristics to consumers to prevent possible misunderstandings such as the meaning of wine body and as a result better meet consumer expectations. In future, the term body may benefit from a clearer definition for academic research as well as industry. Copyright © 2017. Published by Elsevier Ltd.

  12. Understanding the Production of Meaning and Action Organizational to Building the Process of the Consumer Behavior: An Exploratory Analysis Compreender a Produção de Sentidos e o Agir Organizacional para Construção do Processo de Comportamento do Consumidor: uma Análise Exploratória

    Directory of Open Access Journals (Sweden)

    André Luis Silva

    2011-12-01

    Full Text Available This article was conducted with the objective to support the proposal for a scheme of interpretation of the construction of consumer behavior based on the understanding the production of meanings held by people and the proposition of the organization acting. According to Solomon (2002 consumer behavior is understood by the steps of buying, owning and being. Thus, by means of a theoretical qualitative, descriptive and exploratory, we started with the premise that the process of consumer behavior is initiated by a stimulation of consumption that its success has caused the organization acting and production of meanings held by people , is to learn from best in ethical factors. As a result, it was understood that the construction process of consumer behavior is an act constituted by the dimensions of people and organizations. This act it is a cyclical relationship that travels between the ethics of conviction of the person and ethical responsibility of organizations, this being the factor that allows them to influence and be expressed in behaviors that influence marketing system. Thus, the interpretation scheme proposed in this study reveals that the process of consumer behavior stems from an act of meaning that emerges from the cooperative interaction among ethical organizations and individuals when faced with stimuli of consumption.Este artigo foi realizado com o objetivo de fundamentar a proposta de um esquema de interpretação do processo de construção do comportamento do consumidor a partir da compreensão da produção de sentidos realizada pelas pessoas e a proposição do agir organizacional. Segundo Solomon (2002, o comportamento do consumidor é compreendido pelas etapas de comprar, possuir e ser. Assim, por meio de um ensaio teórico de natureza qualitativa, e de perspectiva exploratória, partiu-se da premissa que o processo de comportamento do consumidor inicia-se por um estímulo de consumo que detém seu êxito decorrente do agir

  13. Reading Poetry for Critical Reflection on Consumer Behavior

    Science.gov (United States)

    Scimone, Anthony J.

    2010-01-01

    Like many other dimensions of everyday life, people's need to satisfy themselves with stuff derives from deep impulses and responds to both obvious and subtle images. Ultimately, it isn't the commodities people buy so much as the behaviors they exhibit that are worth critical examination. What better way, then, to understand this phenomenon than…

  14. Understanding behaviors in videos through behavior-specific dictionaries

    DEFF Research Database (Denmark)

    Ren, Huamin; Liu, Weifeng; Olsen, Søren Ingvor

    2018-01-01

    Understanding behaviors is the core of video content analysis, which is highly related to two important applications: abnormal event detection and action recognition. Dictionary learning, as one of the mid-level representations, is an important step to process a video. It has achieved state...

  15. Factors affecting Purchase behavior of Women grocery consumer- An Insight

    OpenAIRE

    Chopra, Dr. Anu Nagpal

    2014-01-01

    Women are most powerful consumers in the world as they control almost 80 percent of the household spending. And no longer can the womens spending powers and influence be neglected. The role of women in the society and their effects has changed. Most of the marketers know that women are different, but we actually need a deep rooted understanding of how and why they are different. Studying women could be interesting as Family grocery shopping is the accepted domain of women; however, modern so...

  16. The Influences of Perceived Factors on Consumer Purchasing Behavior: In the Perspective of Online Shopping Capability of Consumers

    OpenAIRE

    Yingcong Xu; Lu Long; Lingying Zhang; Wojie Tan

    2013-01-01

    In this study, firstly, based on related researches about consumer online purchasing behavior before, we proposed that there were some perceived factors that influence perceived value which has a direct impact on consumer’s online purchasing decision-making. Secondly, on the analysis for the antecedent of consumer perceived factors with online shopping, we proposed the definition of online shopping capability of consumer and try to explore what factors would affect consumers’ perceived value ...

  17. From loquacious to reticent: understanding patient health information communication to guide consumer health IT design.

    Science.gov (United States)

    Valdez, Rupa S; Guterbock, Thomas M; Fitzgibbon, Kara; Williams, Ishan C; Wellbeloved-Stone, Claire A; Bears, Jaime E; Menefee, Hannah K

    2017-07-01

    It is increasingly recognized that some patients self-manage in the context of social networks rather than alone. Consumer health information technology (IT) designed to support socially embedded self-management must be responsive to patients' everyday communication practices. There is an opportunity to improve consumer health IT design by explicating how patients currently leverage social media to support health information communication. The objective of this study was to determine types of health information communication patterns that typify Facebook users with chronic health conditions to guide consumer health IT design. Seven hundred participants with type 2 diabetes were recruited through a commercial survey access panel. Cluster analysis was used to identify distinct approaches to health information communication both on and off Facebook. Analysis of variance (ANOVA) methods were used to identify demographic and behavioral differences among profiles. Secondary analysis of qualitative interviews ( n  = 25) and analysis of open-ended survey questions were conducted to understand participant rationales for each profile. Our analysis yielded 7 distinct health information communication profiles. Five of 7 profiles had consistent patterns both on and off Facebook, while the remaining 2 demonstrated distinct practices, with no health information communication on Facebook but some off Facebook. One profile was distinct from all others in both health information communication practices and demographic composition. Rationales for following specific health information communication practices were categorized under 6 themes: altruism, instrumental support, social support, privacy and stigma, convenience, and Facebook knowledge. Facebook has been widely adopted for health information communication; This study demonstrates that Facebook has been widely adopted for health information communication. It also shows that the ways in which patients communicate health

  18. Invasive plant species alters consumer behavior by providing refuge from predation.

    Science.gov (United States)

    Dutra, Humberto P; Barnett, Kirk; Reinhardt, Jason R; Marquis, Robert J; Orrock, John L

    2011-07-01

    Understanding the effects of invasive plants on native consumers is important because consumer-mediated indirect effects have the potential to alter the dynamics of coexistence in native communities. Invasive plants may promote changes in consumer pressure due to changes in protective cover (i.e., the architectural complexity of the invaded habitat) and in food availability (i.e., subsidies of fruits and seeds). No experimental studies have evaluated the relative interplay of these two effects. In a factorial experiment, we manipulated cover and food provided by the invasive shrub Amur honeysuckle (Lonicera maackii) to evaluate whether this plant alters the foraging activity of native mammals. Using tracking plates to quantify mammalian foraging activity, we found that removal of honeysuckle cover, rather than changes in the fruit resources it provides, reduced the activity of important seed consumers, mice in the genus Peromyscus. Two mesopredators, Procyon lotor and Didelphis virginiana, were also affected. Moreover, we found rodents used L. maackii for cover only on cloudless nights, indicating that the effect of honeysuckle was weather-dependent. Our work provides experimental evidence that this invasive plant species changes habitat characteristics, and in so doing alters the behavior of small- and medium-sized mammals. Changes in seed predator behavior may lead to cascading effects on the seeds that mice consume.

  19. THE EFFECTS OF AMBIENT SCENT ON CONSUMER BEHAVIOR: A REVIEW OF THE LITERATURE

    Directory of Open Access Journals (Sweden)

    OLAHUT Meda Roxana

    2013-07-01

    Full Text Available The main purpose of this paper is to present an extended literature review of relevant empirical studies which examine the effect of ambient scent on consumers' perception, consumers' emotions and consumers' behavioral responses in the context of retailing. Compared with other atmospheric stimuli (such as background music, ambient scent has received little attention from researchers. This paper is also concentrated on identifying de principal dimensions of ambient scent (presence versus absence; congruity versus incongruity and pleasantness versus unpleasantness and examined how these dimensions of ambient scent have an impact on evaluation of a product, of a store or of a shopping mall and their impact on shopping behavior within a store. The paper also presented the Gulas and Bloch (1995 model, a complex conceptual framework on the influence of ambient scent on consumer responses, in their model the authors introduced the influence of mediating factors on behavioral responses to scent. Their model is a first step on the understanding the role of ambient scent in influencing consumer behavior. Davis, Kooijman and Ward (2003 extending and elaborating the Gulas and Bloch (1995 model by introducing concepts from cognate disciplines and examines mediating factors that help shape the emotional and behavioural responses that are stimulated to encompass current research on human olfaction and brings another specific points for future research. Based on the results of the relevant studies the authors of the present paper concludes by identifying gaps in the literature and suggest future research to explore how the use of scent help to create an overall store atmosphere which influence shopping behavior in the context of retailing.

  20. CONSUMER BEHAVIOR AND FACTORS INFLUENCING PURCHASE DECISION OF XIAOMI SMART PHONES

    OpenAIRE

    Gireesan E M

    2017-01-01

    Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. Consumer behavior can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer. What drives consumers to choose a particular product with respect to others is a question which is often analyzed and studied by marketers. Most of the selection process involved in purchasing is based on emotions and reaso...

  1. Residential Customer Enrollment in Time-based Rate and Enabling Technology Programs: Smart Grid Investment Grant Consumer Behavior Study Analysis

    Energy Technology Data Exchange (ETDEWEB)

    Todd, Annika [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Cappers, Peter [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Goldman, Charles [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)

    2013-05-01

    The U.S. Department of Energy’s (DOE’s) Smart Grid Investment Grant (SGIG) program is working with a subset of the 99 SGIG projects undertaking Consumer Behavior Studies (CBS), which examine the response of mass market consumers (i.e., residential and small commercial customers) to time-varying electricity prices (referred to herein as time-based rate programs) in conjunction with the deployment of advanced metering infrastructure (AMI) and associated technologies. The effort presents an opportunity to advance the electric industry’s understanding of consumer behavior.

  2. Understanding the Interplay Between Consumer Knowledge, Trust and Relationship Satisfaction in Financial Services

    DEFF Research Database (Denmark)

    Hansen, Torben; Grønholdt, Lars; Josiassen, Alexander

    to exaggerate their ability to make right choices, are more likely to opt out of necessary information search, spend less time to carry out a specific task than less knowledge confident consumers, and are more likely to show high financial trading volumes. Through the use of financial services as a case study......, this study contributes to previous research by examining how consumer knowledge O/U affects two types of trust (broad-scope trust and narrow-scope trust) and consumer relationship satisfaction. Trust does not only concern consumer trust in individual companies (i.e., narrow.-scope confidence NST), but also...... that companies within a particular business type can generally be relied on to deliver on their promises.’ This study expands our understanding of the interplay between consumer knowledge bias, consumer trust, and relationship marketing in two main ways: First, it is demonstrated that the more knowledge O...

  3. Summary of Utility Studies: Smart Grid Investment Grant Consumer Behavior Study Analysis

    Energy Technology Data Exchange (ETDEWEB)

    Cappers, Peter [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Todd, Annika [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Goldamn, Charles A. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)

    2013-05-01

    The U.S. Department of Energy’s (DOE’s) Smart Grid Investment Grant (SGIG) program is working with a subset of the 99 SGIG projects to assess the response of mass market consumers (i.e., residential and small commercial customers) to time-varying electricity prices (referred to herein as time-based rate programs) in conjunction with the deployment of advanced metering infrastructure (AMI) and associated technologies. The effort provides an opportunity to advance the electric industry’s understanding of consumer behavior. In addition, DOE is attempting to apply a consistent study design and analysis framework for the SGIG Consumer Behavior Studies (CBS). The aim is to collect information across the studies on variables and impacts that have been defined in a consistent manner. This will enable Lawrence Berkeley National Lab (LBNL), as DOE’s principal investigator for these Consumer Behavior Studies, to leverage the data from the individual studies and conduct comparative analysis of the impacts of AMI, time-based rate programs and enabling technologies that facilitate customer control, automation and information/feedback on customer energy usage.

  4. American Recovery and Reinvestment Act of 2009. Experiences from the Consumer Behavior Studies on Engaging Customers

    Energy Technology Data Exchange (ETDEWEB)

    Cappers, Peter [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Scheer, Richard [Scheer Ventures, Takoma Park, MD (United States)

    2014-09-01

    One of the most important aspects for the successful implementation of customer-facing programs is to better understand how to engage and communicate with consumers. Customer-facing programs include time-based rates, information and feedback, load management, and energy efficiency. This report presents lessons learned by utilities through consumer behavior studies (CBS) conducted as part of the Department of Energy’s (DOE) Smart Grid Investment Grant (SGIG) program. The SGIG CBS effort presents a unique opportunity to advance the understanding of consumer behaviors in terms of customer acceptance and retention, and electricity consumption and peak demand impacts. The effort includes eleven comprehensive studies with the aim of evaluating the response of residential and small commercial customers to time-based rate programs implemented in conjunction with advanced metering infrastructure and customer systems such as in-home displays, programmable communicating thermostats, and web portals. DOE set guidelines and protocols that sought to help the utilities design studies that would rigorously test and more precisely estimate the impact of time-based rates on customers’ energy usage patterns, as well as identify the key drivers that motivate behavioral changes.

  5. Understanding consumer participation in mental health: Issues of power and change.

    Science.gov (United States)

    Bennetts, Wanda; Cross, Wendy; Bloomer, Melissa

    2011-06-01

    Consumer participation occurs in all Victorian public mental health services. Area mental health services employ consumer consultants to enhance consumer participation across the network. Ongoing support of management is essential to the success of consumer participation. This project aimed to explore understandings of consumer participation from a manager's perspective. Semistructured interviews were conducted with seven participants in this qualitative, interpretive study. The thematic analysis revealed the complexities around defining consumer participation and demonstrated the difficulties and possible reasons as to why there is no real clarity between managers, service providers, and consumers as to what consumer participation should look like. Power and change were the primary themes. Power and the overwhelming consensus that the medical model and those working within it hold the most power was strongly represented in this study. Legislation and workplace settings were seen as considerable factors adding to the disempowerment of consumers within an already disempowering mental health system. Change was the other main theme that emerged, with culture and attitudes of the old 'institutionalized' thinking that still pervades some pockets of mental health services being seen as the major barriers to change. The role of the consumer consultant was a prominent subtheme, with their role in training and the education of workers seen as an essential and positive way to progress consumer participation. These findings demonstrate that managers consider there to be hope for consumers, brought about by collective action and lobbying, and through consumer participation in less-restrictive parts of the service (community settings). © 2011 The Authors. International Journal of Mental Health Nursing © 2011 Australian College of Mental Health Nurses Inc.

  6. Investigating the effect of advertisement on consumer behavior

    Directory of Open Access Journals (Sweden)

    Sahar Khodakaram Arzanagh

    2014-01-01

    Full Text Available During the past few years, there has been tremendous increase in advertisement expenses all over the world. Therefore, it is important to examine, to investigate and to evaluate the performance of advertisement to reach organizations’ objectives. This paper presents an empirical investigation using highly reliable and efficient method called AIDA, which consists of four factors: attention, interest, desire and action. The study is implemented for one of Iranian food suppliers called TABAROK located in city of Mashad, Iran. The survey selects a sample of 300 regular customers and distributes a standard questionnaire among them. Cronbach alpha has been calculated as 0.93, which is well above the minimum desirable level. Using Spearman correlation test, the study confirms that all four components of the survey influences consumer behavior, positively. The study also indicates that there were some positive and meaningful correlations among various components of the survey. In addition, applying Freedman test indicates that advertisement has the highest impact on convincing consumer to purchase product.

  7. EXPENDITURES AND CONSUMER BEHAVIOR OF THE TOURISM SPORTS IN ROMANIA

    Directory of Open Access Journals (Sweden)

    Răbonţu Cecilia Irina

    2011-12-01

    Full Text Available In Romania, scale sports tourism gets well deserved lately. Tourism and sport has a close relationship since the beginning of their existence, and today we are witnessing a strengthening of it, because we talk about quality of life and greatly enhanced awareness of the beneficial effects of tourism and sport, both contributing to the restoration of working capacity, to increase the health of the population and spending free time pleasant and useful. We have proposed in this paper to analyze consumer behavior of sports tourism in Romania but also places where the cost of sports activities in total expenditures grouped according to several criteria. We conducted a preliminary conceptualization of the notion of tourism and tourist sports, controversial and difficult concept to define. We used for this purpose an extensive bibliographic material and statistical data provided by the National Institute of Statistics of Romania.

  8. Factors Influencing Consumer Behavior Towards Online Shopping in Saudi Arabia

    Directory of Open Access Journals (Sweden)

    Hani A

    2015-08-01

    Full Text Available This study intends to identify factors that may affect consumer behavior in Saudi Arabia while shopping online. Although Saudi Arabia has the largest and fastest growing ICT in the Middle East and the online shopping activities in Saudi are increasing rapidly, it is still lagging behind the global development. The four factors–website design quality, perceived trust, perceived convenience and advertisements & promotions were selected from the available literature. A survey was conducted and questionnaire that includes 25 questions was distributed randomly to a sample of 107 participants in Dammam city (in the Eastern Province of the kingdom. The collected data was analyzed by using SPSS software. The result indicates one hypothesis has been accepted. The findings of the study are analyzed and discussed further at the end of this paper.

  9. Understanding behaviors in videos through behavior-specific dictionaries

    DEFF Research Database (Denmark)

    Ren, Huamin; Liu, Weifeng; Olsen, Søren Ingvor

    2018-01-01

    Understanding behaviors is the core of video content analysis, which is highly related to two important applications: abnormal event detection and action recognition. Dictionary learning, as one of the mid-level representations, is an important step to process a video. It has achieved state...... scalability needs: A dictionary aimed at an abnormality detection purpose may misdetect normal behavior, which rarely happens in training datasets even though it may be very common in daily life. In contrast, a dictionary aimed at action recognition may misclassify a newcoming action category as an existing...... action. Therefore, our Behavior-Specific Dictionaries (BSDs) are constructed to solve these two applications through a unified framework. To the best of our knowledge, this is the first generalized dictionary algorithm that successfully handle with action recognition and abnormality detection...

  10. The heritability and genetic correlates of mobile phone use: a twin study of consumer behavior.

    Science.gov (United States)

    Miller, Geoffrey; Zhu, Gu; Wright, Margaret J; Hansell, Narelle K; Martin, Nicholas G

    2012-02-01

    There has been almost no overlap between behavior genetics and consumer behavior research, despite each field's importance in understanding society. In particular, both have neglected to study genetic influences on consumer adoption and usage of new technologies -- even technologies as important as the mobile phone, now used by 5.8 out of 7.0 billion people on earth. To start filling this gap, we analyzed self-reported mobile phone use, intelligence, and personality traits in two samples of Australian teenaged twins (mean ages 14.2 and 15.6 years), totaling 1,036 individuals. ACE modeling using Mx software showed substantial heritabilities for how often teens make voice calls (.60 and .34 in samples 1 and 2, respectively) and for how often they send text messages (.53 and. 50). Shared family environment - including neighborhood, social class, parental education, and parental income (i.e., the generosity of calling plans that parents can afford for their teens) -- had much weaker effects. Multivariate modeling based on cross-twin, cross-trait correlations showed negative genetic correlations between talking/texting frequency and intelligence (around -.17), and positive genetic correlations between talking/texting frequency and extraversion (about .20 to .40). Our results have implications for assessing the risks of mobile phone use such as radiofrequency field (RF) exposure and driving accidents, for studying adoption and use of other emerging technologies, for understanding the genetic architecture of the cognitive and personality traits that predict consumer behavior, and for challenging the common assumption that consumer behavior is shaped entirely by culture, media, and family environment.

  11. Consumer understanding and nutritional communication: key issues in the context of the new EU legislation.

    Science.gov (United States)

    van Trijp, Hans C M

    2009-12-01

    Nutrition communication by means of nutrition and health claims and otherwise, holds the potential to contribute to public health by stimulating informed healthier food choices and enhanced health-focussed competition in the market place, provided that the health messages are trustworthy (i.e. scientifically substantiated) and correctly used and interpreted by the consumer. Not surprisingly, these two considerations constitute the cornerstone of the new EU legislation on nutrition and health claims, in which evidence for consumer understanding of nutrition and health claims is a new requirement. To review some of the key issues in consumer understanding of nutritional communication as a basis for reflection on the consumer understanding element of the new EU legislation on nutrition and health claims. There is a need for more methodologically advanced research in consumer understanding of nutrition and health claims as a basis for truly assessing the real-life use of such information and its actual effect on consumer food choices. Such approaches are pertinent in light of the evaluation and approval process of (new) nutrition and health claims as required under the new EU legislation on nutrition and health claims.

  12. Current Challenge in Consumer Health Informatics: Bridging the Gap between Access to Information and Information Understanding

    Directory of Open Access Journals (Sweden)

    Laurence Alpay

    2009-01-01

    Full Text Available The number of health-related websites has proliferated over the past few years. Health information consumers confront a myriad of health related resources on the internet that have varying levels of quality and are not always easy to comprehend. There is thus a need to help health information consumers to bridge the gap between access to information and information understanding—i.e. to help consumers understand health related web-based resources so that they can act upon it. At the same time health information consumers are becoming not only more involved in their own health care but also more information technology minded. One way to address this issue is to provide consumers with tailored information that is contextualized and personalized e.g. directly relevant and easily comprehensible to the person’s own health situation. This paper presents a current trend in Consumer Health Informatics which focuses on theory-based design and development of contextualized and personalized tools to allow the evolving consumer with varying backgrounds and interests to use online health information efficiently. The proposed approach uses a theoretical framework of communication in order to support the consumer’s capacity to understand health-related web-based resources.

  13. Does Practicing CSR Makes Consumers Like Your Shop More? Consumer-Retailer Love Mediates CSR and Behavioral Intentions.

    Science.gov (United States)

    Ho, Ching-Wei

    2017-12-12

    This research paper was designed to examine the influence of corporate social responsibility (CSR) associations and environmental concerns on consumer-retailer love and attitude toward the retailer, as well as the subsequent effects on consumer behavioral intentions regarding the retailer, such as repeat patronage intention and willingness to pay a premium price for products offered by the retailer. In this study, a questionnaire survey was conducted on consumers for the purpose of investigating five proposed hypotheses. This research applied partial least squares (PLS) to exam the hypotheses and analyze the data. The findings of this research indicated that CSR association and environmental concern both have positive effects on consumer-retailer love and attitude toward the retailer. Also, the results showed that consumer-retailer love has a significantly positive effect on consumer attitude towards the retailer. This paper establishes that consumer-retailer love and attitude toward a retailer are main mediators of the relationship between CSR associations, environmental concern, and consumer behavioral intentions.

  14. Does Practicing CSR Makes Consumers Like Your Shop More? Consumer-Retailer Love Mediates CSR and Behavioral Intentions

    Science.gov (United States)

    Ho, Ching-Wei

    2017-01-01

    This research paper was designed to examine the influence of corporate social responsibility (CSR) associations and environmental concerns on consumer-retailer love and attitude toward the retailer, as well as the subsequent effects on consumer behavioral intentions regarding the retailer, such as repeat patronage intention and willingness to pay a premium price for products offered by the retailer. In this study, a questionnaire survey was conducted on consumers for the purpose of investigating five proposed hypotheses. This research applied partial least squares (PLS) to exam the hypotheses and analyze the data. The findings of this research indicated that CSR association and environmental concern both have positive effects on consumer-retailer love and attitude toward the retailer. Also, the results showed that consumer-retailer love has a significantly positive effect on consumer attitude towards the retailer. This paper establishes that consumer-retailer love and attitude toward a retailer are main mediators of the relationship between CSR associations, environmental concern, and consumer behavioral intentions. PMID:29231873

  15. Does Practicing CSR Makes Consumers Like Your Shop More? Consumer-Retailer Love Mediates CSR and Behavioral Intentions

    Directory of Open Access Journals (Sweden)

    Ching-Wei Ho

    2017-12-01

    Full Text Available This research paper was designed to examine the influence of corporate social responsibility (CSR associations and environmental concerns on consumer-retailer love and attitude toward the retailer, as well as the subsequent effects on consumer behavioral intentions regarding the retailer, such as repeat patronage intention and willingness to pay a premium price for products offered by the retailer. In this study, a questionnaire survey was conducted on consumers for the purpose of investigating five proposed hypotheses. This research applied partial least squares (PLS to exam the hypotheses and analyze the data. The findings of this research indicated that CSR association and environmental concern both have positive effects on consumer-retailer love and attitude toward the retailer. Also, the results showed that consumer-retailer love has a significantly positive effect on consumer attitude towards the retailer. This paper establishes that consumer-retailer love and attitude toward a retailer are main mediators of the relationship between CSR associations, environmental concern, and consumer behavioral intentions.

  16. Dissemination of Drinking Water Contamination Data to Consumers: A Systematic Review of Impact on Consumer Behaviors

    Science.gov (United States)

    Lucas, Patricia J.; Cabral, Christie; Colford, John M.

    2011-01-01

    Background Drinking water contaminated by chemicals or pathogens is a major public health threat in the developing world. Responses to this threat often require water consumers (households or communities) to improve their own management or treatment of water. One approach hypothesized to increase such positive behaviors is increasing knowledge of the risks of unsafe water through the dissemination of water contamination data. This paper reviews the evidence for this approach in changing behavior and subsequent health outcomes. Methods/Principal Findings A systematic review was conducted for studies where results of tests for contaminants in drinking water were disseminated to populations whose water supply posed a known health risk. Studies of any design were included where data were available from a contemporaneous comparison or control group. Using multiple sources >14,000 documents were located. Six studies met inclusion criteria (four of arsenic contamination and two of microbiological contamination). Meta-analysis was not possible in most cases due to heterogeneity of outcomes and study designs. Outcomes included water quality, change of water source, treatment of water, knowledge of contamination, and urinary arsenic. Source switching was most frequently reported: of 5 reporting studies 4 report significantly higher rates of switching (26–72%) among those who received a positive test result and a pooled risk difference was calculate for 2 studies (RD = 0.43 [CI0.4.0–0.46] 6–12 months post intervention) suggesting 43% more of those with unsafe wells switched source compared to those with safe wells. Strength of evidence is low since the comparison is between non-equivalent groups. Two studies concerning fecal contamination reported non-significant increases in point-of-use water treatment. Conclusion Despite the publication of some large cohort studies and some encouraging results the evidence base to support dissemination of contamination data to

  17. Dissemination of drinking water contamination data to consumers: a systematic review of impact on consumer behaviors.

    Directory of Open Access Journals (Sweden)

    Patricia J Lucas

    Full Text Available Drinking water contaminated by chemicals or pathogens is a major public health threat in the developing world. Responses to this threat often require water consumers (households or communities to improve their own management or treatment of water. One approach hypothesized to increase such positive behaviors is increasing knowledge of the risks of unsafe water through the dissemination of water contamination data. This paper reviews the evidence for this approach in changing behavior and subsequent health outcomes.A systematic review was conducted for studies where results of tests for contaminants in drinking water were disseminated to populations whose water supply posed a known health risk. Studies of any design were included where data were available from a contemporaneous comparison or control group. Using multiple sources >14,000 documents were located. Six studies met inclusion criteria (four of arsenic contamination and two of microbiological contamination. Meta-analysis was not possible in most cases due to heterogeneity of outcomes and study designs. Outcomes included water quality, change of water source, treatment of water, knowledge of contamination, and urinary arsenic. Source switching was most frequently reported: of 5 reporting studies 4 report significantly higher rates of switching (26-72% among those who received a positive test result and a pooled risk difference was calculate for 2 studies (RD = 0.43 [CI0.4.0-0.46] 6-12 months post intervention suggesting 43% more of those with unsafe wells switched source compared to those with safe wells. Strength of evidence is low since the comparison is between non-equivalent groups. Two studies concerning fecal contamination reported non-significant increases in point-of-use water treatment.Despite the publication of some large cohort studies and some encouraging results the evidence base to support dissemination of contamination data to improve water management is currently

  18. Impacts of Consumer Behavior Theory on a Start-up Business

    OpenAIRE

    Grešo, Juraj

    2011-01-01

    The thesis presents a general examination of Engel, Blackwell and Miniard's model of consumer behavior, elements of consumer behavior, consumers' attitudes towards health and nutrition issues, and practical application of those findings in development of marketing strategy and tactics for new restaurant concept located in Bratislava, the capital city of Slovak Republic and focused on professional and recreational athletes. This thesis shows main characteristics and specifications of consumer ...

  19. Promoting green consumer behavior with eco-labels

    DEFF Research Database (Denmark)

    Thøgersen, John

    2002-01-01

    As a means to reduce the pollution and resource use following from consumption, attempts are made to motivate consumers to switch to less environmentally harmful and resource consuming products. One of the increasingly popular tools is to label the least harmful products in such a way that consum...

  20. Consumer Use of "Dr Google": A Survey on Health Information-Seeking Behaviors and Navigational Needs.

    Science.gov (United States)

    Lee, Kenneth; Hoti, Kreshnik; Hughes, Jeffery David; Emmerton, Lynne M

    2015-12-29

    The Internet provides a platform to access health information and support self-management by consumers with chronic health conditions. Despite recognized barriers to accessing Web-based health information, there is a lack of research quantitatively exploring whether consumers report difficulty finding desired health information on the Internet and whether these consumers would like assistance (ie, navigational needs). Understanding navigational needs can provide a basis for interventions guiding consumers to quality Web-based health resources. We aimed to (1) estimate the proportion of consumers with navigational needs among seekers of Web-based health information with chronic health conditions, (2) describe Web-based health information-seeking behaviors, level of patient activation, and level of eHealth literacy among consumers with navigational needs, and (3) explore variables predicting navigational needs. A questionnaire was developed based on findings from a qualitative study on Web-based health information-seeking behaviors and navigational needs. This questionnaire also incorporated the eHealth Literacy Scale (eHEALS; a measure of self-perceived eHealth literacy) and PAM-13 (a measure of patient activation). The target population was consumers of Web-based health information with chronic health conditions. We surveyed a sample of 400 Australian adults, with recruitment coordinated by Qualtrics. This sample size was required to estimate the proportion of consumers identified with navigational needs with a precision of 4.9% either side of the true population value, with 95% confidence. A subsample was invited to retake the survey after 2 weeks to assess the test-retest reliability of the eHEALS and PAM-13. Of 514 individuals who met our eligibility criteria, 400 (77.8%) completed the questionnaire and 43 participants completed the retest. Approximately half (51.3%; 95% CI 46.4-56.2) of the population was identified with navigational needs. Participants with

  1. Analysis of health consumers' behavior using self-tracker for activity, sleep, and diet.

    Science.gov (United States)

    Kim, Jeongeun

    2014-06-01

    With the ever-increasing availability of health information technology (HIT) enabling health consumers to measure, store, and manage their health data (e.g., self-tracking devices), more people are logging and managing their own health data for the purpose of promoting general well-being. To develop and implement effective and efficient strategies for improving personal monitoring devices, a rigorous theoretical framework to explain the health consumer's attitude, intention, and behavior needs to be established. The aim of this study is to verify the HIT acceptance model (HITAM) in the context of the health consumer's attitude, behavioral intention, and behavior of utilizing self-trackers. Furthermore, the study aims to gain better understanding of self-tracking behavior in the context of logging daily activity level, sleep patterns, and dietary habits. Forty-four female college students were selected as voluntary study participants. They used self-trackers for activity, sleep, and diet monitoring for 90 or more consecutive days. The logged data were analyzed and fitted to the HITAM to verify whether the model was suitable for capturing the various behavioral and intention-related characteristics observed. The overall fitness indices for the HITAM using the field data yielded an acceptable fitness to the model, with all path coefficients being statistically significant. The model accounts for 66.8% of the variance in perceived usefulness, 43.9% of the variance in perceived ease of use, 83.1% of the variance in attitude, and 48.4% of the variance in behavioral intention. The compliance ranking of self-tracking behavior, in order of decreasing compliance, was activity, sleep, and diet. This ranking was consistent with that of ease of use of the personal monitoring device used in the study. The HITAM was verified for its ability to describe the health consumer's attitude, behavioral intention, and behavior. The analysis indicated that the ease of use of a particular

  2. THE SAVING AND INVESTING CONSUMER BEHAVIOR ANALYSES ON THE ROMANIAN FINANCIAL MARKET.

    Directory of Open Access Journals (Sweden)

    Tanase (Rosca Laura Daniela

    2011-12-01

    Full Text Available This article aims to provide an analysis of the saving and investing consumer behavior, that where researched in a time of changes after a severe financial crisis. The analyses purpose was to determine the reasons, or the way that the reasons would change, for buying different financial instruments, and also the way that the consumer perceives investing and saving. Different demographical characteristics and their influence on the financial behavior of the consumers were also studied. The investor behavior on the developed markets is being studied carefully for many years. The need to create financial products for each customer type, such as Generation Y, intensely investigated by various research teams, in different ways, resulting in different characteristics such as general proclivity to the marketing, advertising, consumerism, branding, environmental issues, fashion and even anxiety, begins to be felt also on the Romanian market. So, to better understand the actual degree of knowledge that the consumer have on the concepts of saving and investing and on that activities involved into this concepts is a very important step of the research. The research method is a survey based on a sample chosen with the simple random method undertaken in 2010. There were gathered 480 questionnaires. Research is not a statistical nationwide representative because of the lack of the financial and human capabilities. The developed questionnaire summarized 22 questions, in order to illustrate the way that saving and investing were seen, to see actual investing behavior and to measure the degree of trust given to the most known investing means. We expect that the methods of 'investing' that are most known and used to be bank deposits because in Romania the risk appetite is a low one. The people's appetite for saving activities we expect to be motivated by the need for purchasing consumer goods, and eventually buying a car or a house but not the desire to

  3. Understanding the Irradiation Behavior of Zirconium Carbide

    Energy Technology Data Exchange (ETDEWEB)

    Motta, Arthur [Pennsylvania State Univ., University Park, PA (United States); Sridharan, Kumar [Univ. of Wisconsin, Madison, WI (United States); Morgan, Dane [Univ. of Wisconsin, Madison, WI (United States); Szlufarska, Izabela [Univ. of Wisconsin, Madison, WI (United States)

    2013-10-11

    -induced microstructures mapped spatially and temporally, microstructural evolution during post-irradiation annealing, and atomistic modeling of defect formation and transport energetics will provide new, critical understanding about property changes in ZrC. The behavior of materials under irradiation is determined by the balance between damage production, defect clustering, and lattice response. In order to predict those effects at high temperatures so targeted testing can be expanded and extrapolated beyond the known database, it is necessary to determine the defect energetics and mobilities as these control damage accumulation and annealing. In particular, low-temperature irradiations are invaluable for determining the regions of defect mobility. Computer simulation techniques are particularly useful for identifying basic defect properties, especially if closely coupled with a well-constructed and complete experimental database. The close coupling of calculation and experiment in this project will provide mutual benchmarking and allow us to glean a deeper understanding of the irradiation response of ZrC, which can then be applied to the prediction of its behavior in reactor conditions.

  4. The influence of age perception on women consumer behavior

    Directory of Open Access Journals (Sweden)

    Damijan Mumel

    2007-07-01

    Full Text Available Demographic changes of inhabitants are a factor changing increasingly the situation in Europe and other developed parts of the world. People live longer and are more vital than in the past. The ageing of population affects many areas of everyday life. The number of older persons grows and their characteristics are essentially different than the characteristics of past generations. Those were the reasons for the authors’ interest in the perception of the psychological age of women older than 50. They also focused on the differences between a group of women who see themselves as younger than their actual age and a group of women who feel older. The third field of interest was how that influence on their behavior as a consumer. A total of 225 women were included in the research. To acquire the informations we use a questionnaire, which includes questions about the chronological age against the perceived age and questions about 23 values, 31 free time activities and 15 sports activities. Results show that more than a half of the women feel younger than they really are, 40% feel as old as they are and less than 5% feel older than their actual age. More than a half of the interviewed women think they look 10 years younger. Most of the women think that a person is old when he/she is over 70.

  5. From Quality in Services to Loyalty: Theoretical Perspective of Consumer Behavior

    Directory of Open Access Journals (Sweden)

    Eduardo Roque Mangini

    2017-06-01

    Full Text Available Services show differences related to conception, production form, how they are consumed and how they are evaluated. These differences or characteristics influence directly on the evaluation of quality offered in the service. It is possible to observe certain consumer’s behavior with the evaluation of quality offered in a service, which could cause total rejection in future purchases. On the other hand, with the satisfaction of results, the consumer has a greater willingness to purchase, develop loyalty and make profit for the service operation. In order to understand the dynamic involving service quality and the formation of consumer’s loyalty, this theoretical article sought in literature the basis to create proposals that could increase the edges of knowledge frontiers in service marketing. As result, eight proposals were developed which entails future researches so that the empirical results could turn the theoretical findings into real results.

  6. Understanding consumer motivations for interacting in online food communities – potential for innovation

    DEFF Research Database (Denmark)

    Jacobsen, Lina; Sørensen, Bjarne Taulo; Tudoran, Ana Alina

    This study contributes to the understanding of online user communities as a potential source of innovation. That would require an interest from users in interacting in such communities. In order to establish interaction, users must provide as well as consume information. However, depending...... on the innovation task, one may be more important than the other. It is therefore important to understand, how companies can increase user willingness to engage in these different interaction forms. This study investigates the influence of various motivation factors and user interests on intention to provide...... or consume information in online food communities. A survey was conducted among 1009 respondents followed by analysis based on Structural Equation Modelling. Results revealed the effect of motivation factors to be stronger than basic consumer interests indicating that companies can influence the intended...

  7. Dealing with Consumer Differences in Liking during Repeated Exposure to Food; Typical Dynamics in Rating Behavior

    Science.gov (United States)

    Dalenberg, Jelle R.; Nanetti, Luca; Renken, Remco J.; de Wijk, René A.; ter Horst, Gert J.

    2014-01-01

    Consumers show high interindividual variability in food liking during repeated exposure. To investigate consumer liking during repeated exposure, data is often interpreted on a product level by averaging results over all consumers. However, a single product may elicit inconsistent behaviors in consumers; averaging will mix and hide possible subgroups of consumer behaviors, leading to a misinterpretation of the results. To deal with the variability in consumer liking, we propose to use clustering on data from consumer-product combinations to investigate the nature of the behavioral differences within the complete dataset. The resulting behavioral clusters can then be used to describe product acceptance. To test this approach we used two independent data sets in which young adults were repeatedly exposed to drinks and snacks, respectively. We found that five typical consumer behaviors existed in both datasets. These behaviors differed both in the average level of liking as well as its temporal dynamics. By investigating the distribution of a single product across typical consumer behaviors, we provide more precise insight in how consumers divide in subgroups based on their product liking (i.e. product modality). This work shows that taking into account and using interindividual differences can unveil information about product acceptance that would otherwise be ignored. PMID:24667832

  8. Dealing with consumer differences in liking during repeated exposure to food; typical dynamics in rating behavior.

    Science.gov (United States)

    Dalenberg, Jelle R; Nanetti, Luca; Renken, Remco J; de Wijk, René A; Ter Horst, Gert J

    2014-01-01

    Consumers show high interindividual variability in food liking during repeated exposure. To investigate consumer liking during repeated exposure, data is often interpreted on a product level by averaging results over all consumers. However, a single product may elicit inconsistent behaviors in consumers; averaging will mix and hide possible subgroups of consumer behaviors, leading to a misinterpretation of the results. To deal with the variability in consumer liking, we propose to use clustering on data from consumer-product combinations to investigate the nature of the behavioral differences within the complete dataset. The resulting behavioral clusters can then be used to describe product acceptance. To test this approach we used two independent data sets in which young adults were repeatedly exposed to drinks and snacks, respectively. We found that five typical consumer behaviors existed in both datasets. These behaviors differed both in the average level of liking as well as its temporal dynamics. By investigating the distribution of a single product across typical consumer behaviors, we provide more precise insight in how consumers divide in subgroups based on their product liking (i.e. product modality). This work shows that taking into account and using interindividual differences can unveil information about product acceptance that would otherwise be ignored.

  9. Towards a Better Understanding of Consumer Behaviour: Marginal Utility as a Parameter in Neuromarketing Research

    NARCIS (Netherlands)

    Alvino, Letizia; Constantinides, Efthymios; Franco, Massimo

    2018-01-01

    Understanding consumers’ decision-making process is one of the most important goal in Marketing. However, the traditional tools (e,g, surveys, personal interviews and observations) used in Marketing research are often inadequate to analyse and study consumer behaviour. Since people’s decisions are

  10. Understanding the Role of Neuroscience in Brain Based Products: A Guide for Educators and Consumers

    Science.gov (United States)

    Sylvan, Lesley J.; Christodoulou, Joanna A.

    2010-01-01

    The term "brain" based is often used to describe learning theories, principles, and products. Although there have been calls urging educators to be cautious in interpreting and using such material, consumers may find it challenging to understand the role of the brain and to discriminate among brain based products to determine which would be…

  11. Analysis on the Changes in Consumer Behavior and Marketing Countermeasure

    Directory of Open Access Journals (Sweden)

    Wang Haiyu

    2015-01-01

    Full Text Available Currently, there’s a huge change in the media use habit, demand and route to get the information for the consumers, and the right of consumers to release information is mostly realized, indicating an actual return of consumer sovereignty. In such a background, it is undoubtedly the best choice for the marketing of enterprise brand to focus on the target people, manage the client relation and increase the socialized videos.

  12. Action word understanding and overt motor behavior.

    Science.gov (United States)

    Dalla Volta, Riccardo; Gianelli, Claudia; Campione, Giovanna Cristina; Gentilucci, Maurizio

    2009-07-01

    Is the motor system involved in language processing? In order to clarify this issue, we carried out three behavioral experiments, using go-no-go and choice paradigms. In all the experiments, we used a semantic decision task with an early delivery of the go signal (during processing language material). Italian verbs expressing hand actions, foot actions or an abstract content served as stimuli. Participants executed intransitive (Experiment 1) or transitive (Experiment 2) actions with their right hand in response to the acoustic presentation of action-related verbs and refrained from responding to abstract verbs. The kinematics of the actions was slowed down by hand action-related verbs when compared with foot action-related verbs. In Experiment 3, hand-related and foot-related verbs were presented. Participants responded to hand-related and foot-related verbs with their hand and their foot (compatible condition) and in another block of trials they responded to hand-related and foot-related verbs with their foot and their hand (incompatible condition), respectively. In the compatible condition, the beginning of the action was faster, whereas the kinematics of the action was slower. The present findings suggest complete activation of verb-related motor programs during language processing. The data are discussed in support of the hypothesis that this complete activation is necessary requisite to understand the exact meaning of action words because goal and consequence of the actions are represented.

  13. Sustainable Product Strategy in Apparel Industry with Consumer Behavior Consideration

    Directory of Open Access Journals (Sweden)

    Liu Yang

    2017-05-01

    Full Text Available The article attempts to analyze sustainable product strategy in apparel industry specifically addressing a firm that is considering launching a sustainable product partly made from recycled materials. There are two types of consumers under consideration, environmentally conscious and regular consumers, as they have different perceived values for the sustainable products. The article provides an analytical model aimed to identify conditions under which a firm could benefit from adopting sustainable product strategy. The level of sustainability is determined by the trade-off between profitability and costs occurred and if more consumers value sustainable products, the firm will increase its sustainable level and get a higher profit. This is because of a combination effect of an increasing marginal profit and demand expansion. Moreover, the model has been further extended to address a situation where the firm could manage consumer segmentation. Depending on parameter settings, the firm may target different consumer segments and there is always a threshold of cost for managing consumer segments. When converting regular consumers to be environmentally conscious is not costly, the firm will convert all consumers to be environmentally conscious with great efforts; otherwise, the firm will convert part of consumers to be environmentally conscious.

  14. Consumer Behavior and Sustainable Development in China: The Role of Behavioral Sciences in Environmental Policymaking

    Directory of Open Access Journals (Sweden)

    Fernando Dias Simões

    2016-09-01

    Full Text Available China’s astonishing economic development over the last decades has produced a momentous impact on the country’s environmental equilibrium. Chinese officials are now confronted with the need to tackle environmental problems without disrupting the country’s development. The Chinese government seems keen on striking a balance between these two apparently contradictory goals by promoting the concept of “ecological civilization”, a notion that emphasizes the importance of individual behavior. Over the last few years, environmental policymaking worldwide has been giving a lower profile to the role of the State and placing increasing responsibility for many environmental issues on citizens/consumers. Individuals are increasingly perceived as agents for environmental change and their behaviors are subject to tighter scrutiny. Due to the emergence of a consumer society in China, individual behaviors are increasingly a source of environmental problems and a key component of efficient and long-lasting solutions. Accordingly, Chinese policymakers should recognize the environmental significance of individual behaviors and look beyond traditional policy tools. This article argues that Behavioral Sciences can offer important lessons and help in designing new strategies that can speak directly to the Chinese people as a source of environmental harm, thus reducing their impact on the environment.

  15. The Impact of Brands on Consumer Buying Behavior: An Empirical Study On Smartphone Buyers

    Directory of Open Access Journals (Sweden)

    Ulas Akkucuk

    2016-10-01

    Full Text Available The aim of this research is to understand the factors behind smartphone purchase decisions of consumers. Nowadays companies make use of various strategies in order to attract new customers, retain existing customers and differentiate their products from those of their competitors. Perhaps, the most important and effective strategy to influence consumer behavior in the product selection is emphasizing the “brand name” of the products. Our aim in this paper is to investigate how smartphone brands can influence consumers’ buying decisions. Brand equity is a set of brand assets and liabilities linked to a brand name and symbol, which add to or subtract from the value provided by a product or service. It enhances the customer’s ability to interpret and process information, improves confidence in the purchase decision and affects the quality of the user experience. Using this construct widely discussed in the literature, we use and build our hypothesis based on Aaker model about the brand equity, including perceived quality, brand awareness, brand association and brand loyalty. The study involved a questionnaire administered to 171 smartphone consumers between December 2015 and March 2016. The consumers were chosen by convenience sampling among the students from a prestigious university in the Istanbul district of Turkey.

  16. Relationships among grocery nutrition label users and consumers' attitudes and behavior toward restaurant menu labeling.

    Science.gov (United States)

    Roseman, Mary G; Mathe-Soulek, Kimberly; Higgins, Joseph A

    2013-12-01

    In the United States (US), based on the 2010 Affordable Care Act, restaurant chains and similar retail food establishments with 20 or more locations are required to begin implementing calorie information on their menus. As enacting of the law begins, it is important to understand its potential for improving consumers' healthful behaviors. Therefore, the objective of this study was to explore relationships among users of grocery nutrition labels and attitudes toward restaurant menu labeling, along with the caloric content of their restaurant menu selection. Study participants were surveyed and then provided identical mock restaurant menus with or without calories. Results found that participants who used grocery nutrition labels and believed they would make healthy menu selections with nutrition labels on restaurant menus made healthier menu selections, regardless of whether the menu displayed calories or not. Consumers' nutrition knowledge and behaviors gained from using grocery nutrition labels and consumers' desire for restaurants to provide nutrition menu labels have a positive effect on their choosing healthful restaurant menu items. Copyright © 2013 Elsevier Ltd. All rights reserved.

  17. Understanding Violent Behavior in Children and Adolescents

    Science.gov (United States)

    ... for Families - Vietnamese Violent Behavior in Children and Adolescents No. 55; December 2015 There is a great ... the incidence of violent behavior among children and adolescents. This complex and troubling issue needs to be ...

  18. “FOCUS-GROUP” STUDY CONCERNING MEAT CONSUMER`S BEHAVIOR IN THE CITY OF TIMISOARA

    Directory of Open Access Journals (Sweden)

    GENOVEVA BUZAMĂT

    2007-10-01

    Full Text Available Focus-group is an exploratory qualitative research, a demi-structured interview whichallows us to get to know the consumer`s perceptions, reasons, feelings, needs andattitudes. This technique has been used to make evident what especially determines theconsumers to choose a certain meat sort. The research has been carried out on twogroups, in the city of Timisoara. The objectives aimed at within this research were:determination of the consumer`s motivation for a certain meat sort; correlation betweenlifestyle and meat sort; consumption habits. The main tool was represented by theinterview guide, in which we have used open questions in order to hear our subjects`opinions concerning the meat consumption, open questions for their familiarization andintroductive questions, with the help of which we introduced the subjects to the theme ofthis research.

  19. Methodological Issues in Online Qualitative Consumer Behavior Research

    Directory of Open Access Journals (Sweden)

    Žaneta Paunksnienė

    2014-03-01

    Full Text Available The aim of this paper is to reveal and discuss the methodological issues related to online qualitative consumer behavior research. A number of methodological issues are examined, related with the online qualitative research on consumer in-store emotional experience implemented by the authors. It is concluded that the Internet is becoming an increasingly attractive environment for consumer behavior research. A large part of scholars use the Internet as a medium for data collection and analysis. At the same time, researchers study the Internet as a source of information about consumer preferences, their virtual communities, prevailing relationships, traditions and attitudes. The Internet is analyzed as a phenomenon in itself, too. In this article, the Internet is analyzed as a tool for communicating with research participants, and collecting, storing and analyzing data. In general, qualitative inquiry is characterized by contextual and naturalistic approach to the study of objects and processes. Therefore, decision to carry out qualitative study in virtual environment must take additional strategic and tactical solutions. Most often, researchers need to decide about the mode of communication that solves time management, spontaneity and security problems. It is also relevant to sampling and its contents. Different solutions from quantitative studies are required in ensuring the ethics and quality of the study. During the analysis of the qualitative data collected through the Internet, mostly in a form of computer communication language (text, specific characteristics, such as backspacing and correction during the communication that impact spontaneity rate, the absence of non-verbal language, etc., are necessary to be taken into accountIt is concluded that all the above-mentioned issues must be addressed individually to the research topic, object, aim, research problem and the specifics of the respondents. When deciding about the method of

  20. Global market and consumers

    Directory of Open Access Journals (Sweden)

    Rakić Beba

    2003-01-01

    Full Text Available All consumers in the world share certain needs and desires. They show however, remarkable diversity in the way they satisfy these needs and desires. Understanding the consumer behavior is difficult enough in the confines of a single country. Can manager understand the consumer behavior in many different world markets? International marketer must learn how to satisfy customers with widely different buying behaviors.

  1. Understanding and Managing Self-Injurious Behavior.

    Science.gov (United States)

    Zirpoli, Thomas J.; Lloyd, John Wills

    1987-01-01

    The literature review looks at self-injurious behaviors in handicapped students in terms of characteristics, prevalence, etiology (biological, psychological, and as learned behavior), and management including extinction, positive punishment, negative punishment, and reinforcement of other behaviors. Problems in areas of management, administration,…

  2. The Company's promotional policy and THE consumer's behavior

    Directory of Open Access Journals (Sweden)

    Mircea Teodoru

    2012-01-01

    Full Text Available The promotion is the most striking marketing area and the most active intervention in the process of reaching the buying decision by the consumer. The publicity means the communication with the consumers and their determination to test certain products; the methodology of this area is based on modifying the consumers’ attitude.

  3. consumers

    African Journals Online (AJOL)

    Results: It was found that the haemoglobin, packed sell volume, red blood cell count and the white blood cell count were within the reference ... alcohol}. One bottle of beer and one medium calabash of. BURUKUTU contain about 2 units of alcohols. Like the palm wine of Southem Nigeria, BURUKUTU is consumed by the.

  4. Unpacking the Right to plain and understandable Language in the Consumer Protection Act 68 of 2008

    Directory of Open Access Journals (Sweden)

    Philip N Stoop

    2013-12-01

    Full Text Available The Consumer Protection Act 68 of 2008 came into effect on 1 April 2011. The purpose of this Act is, among other things, to promote fairness, openness and respectable business practice between the suppliers of goods or services and the consumers of such good and services. In consumer protection legislation fairness is usually approached from two directions, namely substantive and procedural fairness. Measures aimed at procedural fairness address conduct during the bargaining process and generally aim at ensuring transparency. Transparency in relation to the terms of a contract relates to whether the terms of the contract terms accessible, in clear language, well-structured, and cross-referenced, with prominence being given to terms that are detrimental to the consumer or because they grant important rights. One measure in the Act aimed at addressing procedural fairness is the right to plain and understandable language. The consumer’s right to being given information in plain and understandable language, as it is expressed in section 22, is embedded under the umbrella right of information and disclosure in the Act. Section 22 requires that notices, documents or visual representations that are required in terms of the Act or other law are to be provided in plain and understandable language as well as in the prescribed form, where such a prescription exists. In the analysis of the concept “plain and understandable language” the following aspects are considered in this article: the development of plain language measures in Australia and the United Kingdom; the structure and purpose of section 22; the documents that must be in plain language; the definition of plain language; the use of official languages in consumer contracts; and plain language guidelines (based on the law of the states of Pennsylvania and Connecticut in the United States of America.

  5. The attitude-behavior relationship in consumer conduct: the role of norms, past behavior, and self-identity.

    Science.gov (United States)

    Smith, Joanne R; Terry, Deborah J; Manstead, Antony S R; Louis, Winnifred R; Kotterman, Diana; Wolfs, Jacqueline

    2008-06-01

    The authors used a revised planned behavior model in the consumer domain. The revised model incorporated separate measures of descriptive and injunctive/ prescriptive norms, self-identity, and past behavior in an effort to improve the predictive power of the theory of planned behavior (TPB; I. Ajzen, 1985) in relation to a self-reported consumer behavior: purchasing one's preferred soft drink. At Time 1, respondents (N = 112) completed self-report measures of (a) attitudes, (b) perceived behavioral control, (c) descriptive and injunctive/prescriptive norms, (d) self-identity, (e) past behavior, and (f) intentions. The authors assessed self-reported behavior 1 week later (Time 2). Attitudes, injunctive/prescriptive norms, descriptive norms, past behavior, and self-identity were all positively related to purchase intentions, and intentions were predictive of self-reported behavior at Time 2. These findings highlight the utility of the TPB in the consumer domain.

  6. A COMPARATIVE ANALYSIS OF CONSUMER BEHAVIOR OF NOKIA AND SAMSUNG MOBILE USERS

    OpenAIRE

    Ankur Bhushan

    2016-01-01

    During the present age of cut throat competition…. no business firm can be successful in achieving its object if it fails to face the competition successfully. Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. The consumer behavior is appraised through competition pressure in the rec...

  7. Relationship of Corporate Social Responsibility with Consumer Buying Behavior: An Indian Perspective

    OpenAIRE

    Supran Kumar Sharma; Shravani Sharma

    2013-01-01

    With the help of binary logistic regression model present attempt examines the impact of business organization’s Corporate Social Responsibility (CSR) practices on buying behavior of the consumers. By taking the responses of 197 consumers in the Jammu and Kashmir province of India, the study highlights that how different dimensions of CSR practices and selected demographics of the organizations are significantly associated with the buying behavior of consumers. The study finds negative relati...

  8. Extremely frequent behavior in consumer research: theory and empirical evidence for chronic casino gambling.

    Science.gov (United States)

    Perfetto, Ralph; Woodside, Arch G

    2009-09-01

    The present study informs understanding of customer segmentation strategies by extending Twedt's heavy-half propositions to include a segment of users that represent less than 2% of all households-consumers demonstrating extremely frequent behavior (EFB). Extremely frequent behavior (EFB) theory provides testable propositions relating to the observation that few (2%) consumers in many product and service categories constitute more than 25% of the frequency of product or service use. Using casino gambling as an example for testing EFB theory, an analysis of national survey data shows that extremely frequent casino gamblers do exist and that less than 2% of all casino gamblers are responsible for nearly 25% of all casino gambling usage. Approximately 14% of extremely frequent casino users have very low-household income, suggesting somewhat paradoxical consumption patterns (where do very low-income users find the money to gamble so frequently?). Understanding the differences light, heavy, and extreme users and non-users can help marketers and policymakers identify and exploit "blue ocean" opportunities (Kim and Mauborgne, Blue ocean strategy, Harvard Business School Press, Boston, 2005), for example, creating effective strategies to convert extreme users into non-users or non-users into new users.

  9. THE INFLUENCE OF LENDING ACTIVITY OVER CONSUMER'S BEHAVIOR

    Directory of Open Access Journals (Sweden)

    VIORICA MIRELA STEFAN-DUICU

    2011-04-01

    Full Text Available Lending activity involves an embedding of general principles which require the analysis of risks incorporated in banking operations, both from a consumer and bank perspective. Correlated with economic environment shifts, the consumer’s definition concentrates a series of individual and group necessities with a decisive role in a possible lending decision. As socio-economic issue, the consumer is oriented at lending when his income in order to buy goods or services is not satisfactory.This paper aims at presenting the consumer hypostasis resulted from lending activities, identifying its purposes and risks.

  10. Cue-based decision making. A new framework for understanding the uninvolved food consumer.

    Science.gov (United States)

    Hamlin, Robert P

    2010-08-01

    This article examines the processes that occur within the consumer's head as they make a choice between alternative market offers at a low level of involvement. It discusses recent research that indicates that the Theory of Planned Behaviour and its derivatives have restricted validity as a predictor of food consumers' evaluations and purchase patterns. This has significant implications as Planned Behaviour is the dominant paradigm within food industry research. The article demonstrates that Planned Behaviour has acquired this status more by default than by proven merit. The specific reasons for the failure of Planned Behaviour are discussed. An alternative paradigm, Cue-Based Decision Making is developed from an existing literature, and is proposed as a basis for increasing our understanding of the uninvolved food consumer in order to predict and influence their behaviour. 2010 Elsevier Ltd. All rights reserved.

  11. Using social cognitive theory to explain consumers' behavioral intentions in response to direct-to-consumer prescription drug advertising.

    Science.gov (United States)

    Young, Henry N; Lipowski, Earlene E; Cline, Rebecca J W

    2005-06-01

    Previous research describing consumers' communication behaviors in response to direct-to-consumer advertising (DTCA) suggests a social cognitive rationale to explain DTCA-related communication behavior. Guided by social cognitive theory, the objective of this study was to explore outcome expectancy and self-efficacy beliefs as predictors of individuals' intentions to communicate with their physicians about an advertised drug. One hundred and seven female college students completed a questionnaire, read an advertisement for an oral contraceptive drug, and completed a second questionnaire. The questionnaires assessed participants' self-efficacy and outcome expectancy beliefs, intended communication behavior, and demographic information. Pearson product-moment correlation analyses showed that outcome expectancy (r=0.75, Pbehavior (B=1.56, Pconsumers' plans for interacting with physicians in response to DTCA. Health care providers can use these results to guide communication with patients regarding DTCA and meet patients' drug-related informational expectations.

  12. Dr Google and the consumer: a qualitative study exploring the navigational needs and online health information-seeking behaviors of consumers with chronic health conditions.

    Science.gov (United States)

    Lee, Kenneth; Hoti, Kreshnik; Hughes, Jeffery David; Emmerton, Lynne

    2014-12-02

    The abundance of health information available online provides consumers with greater access to information pertinent to the management of health conditions. This is particularly important given an increasing drive for consumer-focused health care models globally, especially in the management of chronic health conditions, and in recognition of challenges faced by lay consumers with finding, understanding, and acting on health information sourced online. There is a paucity of literature exploring the navigational needs of consumers with regards to accessing online health information. Further, existing interventions appear to be didactic in nature, and it is unclear whether such interventions appeal to consumers' needs. Our goal was to explore the navigational needs of consumers with chronic health conditions in finding online health information within the broader context of consumers' online health information-seeking behaviors. Potential barriers to online navigation were also identified. Semistructured interviews were conducted with adult consumers who reported using the Internet for health information and had at least one chronic health condition. Participants were recruited from nine metropolitan community pharmacies within Western Australia, as well as through various media channels. Interviews were audio-recorded, transcribed verbatim, and then imported into QSR NVivo 10. Two established approaches to thematic analysis were adopted. First, a data-driven approach was used to minimize potential bias in analysis and improve construct and criterion validity. A theory-driven approach was subsequently used to confirm themes identified by the former approach and to ensure identified themes were relevant to the objectives. Two levels of analysis were conducted for both data-driven and theory-driven approaches: manifest-level analysis, whereby face-value themes were identified, and latent-level analysis, whereby underlying concepts were identified. We conducted 17

  13. Consumer Behavior in Shopping Streets: The Importance of the Salesperson's Professional Personal Attention

    Science.gov (United States)

    Medrano, Natalia; Olarte-Pascual, Cristina; Pelegrín-Borondo, Jorge; Sierra-Murillo, Yolanda

    2016-01-01

    Since the early 2010s, the emergence of a new consumer has begun. In this context, consumer behavior represents one of the greatest interests of marketing scholars and business managers due to their need to adapt their companies' strategies to the new frontier. In order to advance understanding of this new consumer, this article focuses on analyzing consumer behavior in shopping streets. Thus, the aim of this research is to know what customers value in terms of salesperson–customer interaction quality nowadays. To achieve this, the authors conducted two studies. The results of the first study show that customers cite personal attention as the primary factor motivating their preference for small retailers in shopping streets. However, this motivation is not as relevant one for those who prefer malls. This result provides a point on which to research service quality incorporating personal attention in a second study. Using the SERVQUAL-P scale, the authors elaborate three lenses through which the quality of service from the customer's point of view can be analyzed: normative expectations, predictive expectations, and the importance of each attribute. The most striking result is that the dimensions of expectations (normative and predictive) are the same; these results demonstrate that customers are coherent in making assessments of their expectations, evaluating service quality and satisfaction with similar criteria. However, these dimensions are different from the dimensions of importance. Our main contribution lies in the finding that personal attention, when assessed using the scale of attribute importance, is split into two dimensions: (1) courteous attention and (2) personal relationship. Courteous attention is always welcome, but personal relationships are less valued and are often even rejected. The article concludes with a discussion of the implications of these findings for marketing practices and research. PMID:26903927

  14. Consumer behavior in shopping streets: The importance of the salesperson’s professional personal attention

    Directory of Open Access Journals (Sweden)

    Natalia eMedrano Sáez

    2016-02-01

    Full Text Available Since the early 2010s, the emergence of a new consumer has begun. In this context, consumer behavior represents one of the greatest interests of marketing scholars and business managers due to their need to adapt their companies’ strategies to the new frontier. In order to advance understanding of this new consumer, this article focuses on analyzing consumer behavior in shopping streets. Thus, the aim of this research is to know what customers value in terms of salesperson–customer interaction quality nowadays. To achieve this, the authors conducted two studies. The results of the first study show that customers cite personal attention as the primary factor motivating their preference for small retailers in shopping streets. However, this motivation is not as relevant one for those who prefer malls. This result provides a point on which to research service quality incorporating personal attention in a second study. Using the SERVQUAL-P scale, the authors elaborate three lenses through which the quality of service from the customer’s point of view can be analyzed: normative expectations, predictive expectations, and the importance of each attribute. The most striking result is that the dimensions of expectations (normative and predictive are the same; these results demonstrate that customers are coherent in making assessments of their expectations, evaluating service quality and satisfaction with similar criteria. However, these dimensions are different from the dimensions of importance. Our main contribution lies in the finding that personal attention, when assessed using the scale of attribute importance, is split into two dimensions: (1 courteous attention and (2 personal relationship. Courteous attention is always welcome, but personal relationships are less valued and are often even rejected. The article concludes with a discussion of the implications of these findings for marketing practices and research.

  15. Consumer Behavior in Shopping Streets: The Importance of the Salesperson's Professional Personal Attention.

    Science.gov (United States)

    Medrano, Natalia; Olarte-Pascual, Cristina; Pelegrín-Borondo, Jorge; Sierra-Murillo, Yolanda

    2016-01-01

    Since the early 2010s, the emergence of a new consumer has begun. In this context, consumer behavior represents one of the greatest interests of marketing scholars and business managers due to their need to adapt their companies' strategies to the new frontier. In order to advance understanding of this new consumer, this article focuses on analyzing consumer behavior in shopping streets. Thus, the aim of this research is to know what customers value in terms of salesperson-customer interaction quality nowadays. To achieve this, the authors conducted two studies. The results of the first study show that customers cite personal attention as the primary factor motivating their preference for small retailers in shopping streets. However, this motivation is not as relevant one for those who prefer malls. This result provides a point on which to research service quality incorporating personal attention in a second study. Using the SERVQUAL-P scale, the authors elaborate three lenses through which the quality of service from the customer's point of view can be analyzed: normative expectations, predictive expectations, and the importance of each attribute. The most striking result is that the dimensions of expectations (normative and predictive) are the same; these results demonstrate that customers are coherent in making assessments of their expectations, evaluating service quality and satisfaction with similar criteria. However, these dimensions are different from the dimensions of importance. Our main contribution lies in the finding that personal attention, when assessed using the scale of attribute importance, is split into two dimensions: (1) courteous attention and (2) personal relationship. Courteous attention is always welcome, but personal relationships are less valued and are often even rejected. The article concludes with a discussion of the implications of these findings for marketing practices and research.

  16. Consumer understanding and use of health claims: the case of functional foods.

    Science.gov (United States)

    Annunziata, Azzurra; Mariani, Angela; Vecchio, Riccardo

    2014-01-01

    As widely acknowledged functional foods (FFs) may contribute to improve human health due to the presence of specific components useful for their protective action against several diseases. However it is essential that consumers are able to comprehend and assess the properties of FFs health claims play a central role in helping consumers to select among food alternatives, beyond providing protection against unsupported or misleading statements about foods properties. At the same time health claims are the main marketing tool that the food industry could use to differentiate FFs from other products. Clearly, massive investments in research and development are necessary to enter the FF market segment, together with the possibility to protect innovation through patents. Current paper aims to examine factors influencing consumer understanding and use of food health claims on FFs, as well as providing several indications for developers, marketers and policy makers. After a brief review of the literature the results of a quantitative survey conducted online on 650 Italian consumers are presented. Results show that consumer use and understanding of health claims on FFs depend on different variables such as socio-demographic characteristics, knowledge and confidence with nutrition information but also wording and variables related specifically to the product. Furthermore, different segments with a diverse degree of use and understanding of health claims have been identified. Therefore, to boost market growth, more efforts are needed by policy makers and marketers to provide better information on nutrition and health aspects of FF using an approach capable to ensure truthful, significant and clear information. Finally some recent patents related to the FFs market with specific regard to components and/or functionality investigated in the current paper are reviewed.

  17. Consumer acceptability and understanding of front-of-pack nutrition labels.

    Science.gov (United States)

    Mejean, C; Macouillard, P; Péneau, S; Hercberg, S; Castetbon, K

    2013-10-01

    Front-of-pack (FOP) nutrition labelling has been proposed as a tool for helping consumers make healthy choices. Before determining its effects on consumer behaviour, factors involved in its use must be elucidated, i.e. understanding and acceptability on the part of the consumer. Among five FOP labels, we sought to determine which formats were most easily understood and accepted by a large sample of adults. Among 39 370 adults who participated in the French Nutrinet-Santé cohort study, understanding and indicators of acceptability (attitude, liking, visual attractiveness and perceived cognitive workload) were measured for five FOP labels: The currently used 'multiple traffic lights' (MTL) and 'simple traffic lights' (STL), and the 'colour range' logo (CR), the 'green tick' and the PNNS logo. We investigated the contribution of the different elements to consumer perception of FOP labels using multiple correspondence analyses. Over half of the sample population showed a high level of understanding and perceived no discomfort in terms of the different logos. Label formats were positioned along an acceptability gradient ranging from acceptance to rejection, consisting of 'liking', 'attractiveness' and indicators of perceived cognitive workload. MTL was significantly more often liked and was viewed as reliable and informative. MTL, STL and the green tick performed better than the CR and PNNS logos in terms of ease of identification and comprehension. CR was clearly the least appreciated and it had the most complex format. Consumers prefer FOP labels which give complete, reliable and simplified information on the nutrient quality of foods. © 2013 The Authors Journal of Human Nutrition and Dietetics © 2013 The British Dietetic Association Ltd.

  18. Simulating human behavior for understanding and managing environmental resource use

    NARCIS (Netherlands)

    Jager, Wander; Mosler, Hans Joachim

    2007-01-01

    Computer simulation allows for the experimental study of dynamic interactions between human behavior and complex environmental systems. Behavioral determinants and processes as identified in social-scientific theory may be formalized in simulated agents to obtain a better understanding of

  19. Relationship of Corporate Social Responsibility with Consumer Buying Behavior: An Indian Perspective

    Directory of Open Access Journals (Sweden)

    Supran Kumar Sharma

    2013-12-01

    Full Text Available With the help of binary logistic regression model present attempt examines the impact of business organization’s Corporate Social Responsibility (CSR practices on buying behavior of the consumers. By taking the responses of 197 consumers in the Jammu and Kashmir province of India, the study highlights that how different dimensions of CSR practices and selected demographics of the organizations are significantly associated with the buying behavior of consumers. The study finds negative relationship between both legal responsibilities and environment friendly practices of companies with the consumer buying behavior. The results have implications for marketing practitioners and strategic management professionals who would like to use their organisation’s CSR practices as a tool to positively influence consumer behavior. Findings suggest that business organizations should be more transparent on their legal aspects and philanthropic activities.

  20. RESEARCH REGARDING THE PURCHASE CONSUMER BEHAVIOR OF TOURISM SERVICES

    Directory of Open Access Journals (Sweden)

    Simona Cristina Martin

    2014-05-01

    Full Text Available The service represents nonmaterial solution in solving consumer problems. From this kind of approach arise most features of product policy in provision of services filed. Service is always defined according witch to the needs and requirements of specific groups of consumers, respectively any offer of services witch targets well defined consumer segments, previously established. Per passing day tourism has an increasingly important role in the economy, reason for witch it should be given an special importance of tourism services, which must be analyzed through general features, especially specific ones, to their typology, because, according to these aspects, tourism service providers can provide tourist services that satisfies, at a higher level, consumption needs of the population.

  1. Consumer search and pricing behavior in Internet markets

    NARCIS (Netherlands)

    Janssen, Maarten C W; Moraga-González, José Luis; Wildenbeest, Matthijs R.

    2007-01-01

    Throughout economic history, changes in technology have had a substantial impact on consumers' search and transportation costs and, consequently, on the size of the relevant market. One example is the progressive decline in transportation costs that historically has taken place through the use of

  2. Consumer behavior why engineers need to read about it

    NARCIS (Netherlands)

    Schuitema, Geertje; Steg, Linda; O'Malley, Mark

    Energy involves everybody. Current changes in energy and power systems, including the distributed production of renewables, an increasing need for flexibility of operations, and energy storage and transmission, affect consumers in one way or another. Changes often require the active participation

  3. An Empirical Analysis of Elderly Consumers' Complaining Behavior.

    Science.gov (United States)

    Lee, Jinkook; Soberon-Ferrer, Horacio

    1999-01-01

    Data from 957 adults (493 over 65) revealed the elderly were less likely to report dissatisfying consumer experiences; those who do express dissatisfaction were as likely as younger adults to take action. Education level was significant in younger adults' dissatisfaction. Attitudes toward business were associated with older adults' complaint…

  4. Consumer purchasing behavior towards fish and seafood products

    NARCIS (Netherlands)

    Carlucci, D.; Nocella, G.; Devitiis, De B.; Bimbo, F.; Nardone, G.

    2015-01-01

    The present systematic review was performed to assess consumer purchasing behaviour towards fish and seafood products in the wide context of developed countries. Web of Science, Scopus, ScienceDirect and Google Scholar engines were used to search the existing literature and a total of 49 studies

  5. Sustainable Design Practices and Consumer Behavior: FCS Student Perceptions

    Science.gov (United States)

    Ulasewicz, Connie; Vouchilas, Gus

    2008-01-01

    The purpose of this study was to gather information on the perceptions of sustainability in design held by family and consumer sciences (FCS) students majoring in interior design and apparel design/merchandising. Likert-scale responses were used to explore differences and similarities between students in the two majors. Overall, interior design…

  6. Understanding consumer preference and willingness to pay for improved cookstoves in Bangladesh.

    Science.gov (United States)

    Rosenbaum, Julia; Derby, Elisa; Dutta, Karabi

    2015-01-01

    The USAID/WASHplus project conducted a comprehensive assessment to understand consumer needs and preferences as they relate to increasing the uptake and consistent, exclusive, and correct use of improved cookstoves (ICSs) in Bangladesh. The assessment included household ICS trials, fuel and stove use monitoring, and consumers' perceived value of and willingness to pay for ICSs. Results showed that cooks appreciated and liked the ICS, but that no models met consumer needs sufficiently to replace traditional stoves. Initially, many preferred ICSs over traditional stoves, but this preference decreased over the 3-week trial period. Complaints and suggestions for improvement fell into two general categories: those that can be addressed through fairly simple modifications to the stove design, and those more appropriately addressed through point-of-purchase consumer education and follow-up from service agents or health outreach workers. Most households using the ICS realized fuel use reductions, although these were lower than expected, partly because of continued parallel traditional stove use. When given the option to purchase the stoves at market value, only one of 105 households did so; however, a separate assessment showed that 80% of participants (12 of 15 households) preferred to keep the stove rather than receive a cash buyout at market value. This indicates that users value the ICS when acquisition barriers are removed and highlights the need for better financing options.

  7. Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?

    Science.gov (United States)

    Martínez-Ruiz, María Pilar; Izquierdo-Yusta, Alicia; Olarte-Pascual, Cristina; Reinares-Lara, Eva

    2016-01-01

    Research into permission-based mobile marketing is increasingly common due to the widespread adoption of mobile technology and its use as a communication channel. Yet few studies have attempted to analyze the factors that determine attitudes toward mobile advertising while simultaneously considering: the links among them and consumers' intentions, behavior, and/or cognitive and affective variables simultaneously. The present research therefore sought to deepen understanding of the antecedents and consequences of attitudes toward permission-based mobile advertising. More specifically, it sought to identify the antecedents of attitudes toward mobile advertising and the bridges between these attitudes and consumers' intentions upon receiving advertising on their mobile devices. To this end, a causal model was proposed and tested with a sample of 612 mobile phone users that was collected from a panel of Spanish adults who receive advertising on their mobile phones in the form of SMS text messages. The structural model used was validated using the partial least squares (PLS) regression technique. The results show that the greatest influence was that exerted by positive emotions on feelings, suggesting that positive emotions have an indirect effect on attitude toward mobile advertising. This influence was even greater than their direct effect. Another important, though less powerful, effect was the influence of attitude on behavioral intentions to receive mobile advertising. In contrast, the influence of cognitive variables on attitude was less relevant.

  8. Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?

    Science.gov (United States)

    Martínez-Ruiz, María Pilar; Izquierdo-Yusta, Alicia; Olarte-Pascual, Cristina; Reinares-Lara, Eva

    2017-01-01

    Research into permission-based mobile marketing is increasingly common due to the widespread adoption of mobile technology and its use as a communication channel. Yet few studies have attempted to analyze the factors that determine attitudes toward mobile advertising while simultaneously considering: the links among them and consumers' intentions, behavior, and/or cognitive and affective variables simultaneously. The present research therefore sought to deepen understanding of the antecedents and consequences of attitudes toward permission-based mobile advertising. More specifically, it sought to identify the antecedents of attitudes toward mobile advertising and the bridges between these attitudes and consumers' intentions upon receiving advertising on their mobile devices. To this end, a causal model was proposed and tested with a sample of 612 mobile phone users that was collected from a panel of Spanish adults who receive advertising on their mobile phones in the form of SMS text messages. The structural model used was validated using the partial least squares (PLS) regression technique. The results show that the greatest influence was that exerted by positive emotions on feelings, suggesting that positive emotions have an indirect effect on attitude toward mobile advertising. This influence was even greater than their direct effect. Another important, though less powerful, effect was the influence of attitude on behavioral intentions to receive mobile advertising. In contrast, the influence of cognitive variables on attitude was less relevant. PMID:28096797

  9. Factors influencing consumers' attitudinal and behavioral responses to direct-to-consumer and over-the-counter drug advertising.

    Science.gov (United States)

    Lee, Mina; Whitehill King, Karen; Reid, Leonard N

    2015-04-01

    Using a model developed from the research literature, the authors compared consumers' attitudinal and behavioral responses to direct-to-consumer prescription drug advertising (DCTA) and over-the-counter nonprescription drug advertising (OTCA) of drugs. Adults 18 years of age and older who had taken any prescription drugs in the past 6 months completed online survey questionnaires. Variables measured included demographics (age, gender, race, education, and income), health-related characteristics (health status, prescription and over-the-counter drug use, health consciousness, and involvement with prescription or over-the-counter drugs), perceived amount of attention and exposure to DTCA and OTCA, attitudinal outcomes (skepticism toward DTCA/OTCA and attitude toward DTCA/OTCA), and behavioral outcomes triggered by DTCA and OTCA. The findings indicate that exposure to drug advertising is one of the most significant predictors of attitudinal and behavioral outcomes. Some audience factors such as health status, involvement with drugs, health consciousness, drug use, income, and age also were differentially associated with consumer responses to drug advertising.

  10. Understanding The Marketing Mix Of Smartphone Market From The Consumer Point Of View

    Directory of Open Access Journals (Sweden)

    Rahul Kumar Singh

    2015-08-01

    Full Text Available The purpose of this article to understand the marketing mix of the smartphone from consumers point of view that is consumers expectations from a smartphone. This article would help the producers understand the needs and wants of the customers regarding smartphones. The smartphone industry has lot of potential in it and we will witness more technological boom in the near future. And just coming up with a brilliant design will not serve the purpose but solving a particular problem would be more beneficial. So to solve this problem the producers need to understand what a customer wants from hisher smartphone now that is more specifications a better design a mid-range device etc. The articles centralize on the fact about creating awareness among the producers about the utility of the customers regarding smartphones so that the producers could make changes which could satisfy the demand and expectations of the customers regarding smartphones. The article will give you a preview of the competitors and their activity in the market at present. This article would be a great help to the smartphone companies to understand their customers and their needs in a better way.

  11. Using Eye Tracking to Explore Consumers' Visual Behavior According to Their Shopping Motivation in Mobile Environments.

    Science.gov (United States)

    Hwang, Yoon Min; Lee, Kun Chang

    2017-07-01

    Despite a strong shift to mobile shopping trends, many in-depth questions about mobile shoppers' visual behaviors in mobile shopping environments remain unaddressed. This study aims to answer two challenging research questions (RQs): (a) how much does shopping motivation like goal orientation and recreation influence mobile shoppers' visual behavior toward displays of shopping information on a mobile shopping screen and (b) how much of mobile shoppers' visual behavior influences their purchase intention for the products displayed on a mobile shopping screen? An eye-tracking approach is adopted to answer the RQs empirically. The experimental results showed that goal-oriented shoppers paid closer attention to products' information areas to meet their shopping goals. Their purchase intention was positively influenced by their visual attention to the two areas of interest such as product information and consumer opinions. In contrast, recreational shoppers tended to visually fixate on the promotion area, which positively influences their purchase intention. The results contribute to understanding mobile shoppers' visual behaviors and shopping intentions from the perspective of mindset theory.

  12. The Effects of National Cultural Traits on BOP Consumer Behavior

    Directory of Open Access Journals (Sweden)

    Tsai Chi Kuo

    2016-03-01

    Full Text Available Scholars who aim to solve problems with poverty and a lack of resources often focus on bottom of pyramid (BOP consumer groups. They propose that the traditional TOP (top of pyramid business strategies are not suitable for BOP populations, and that it is crucial to determine and satisfy BOP consumption demands. The purpose of this study is to find out which factors influence BOP consumption, and to explore BOP integrated products. The concepts of “national cultural traits” and sustainable product design are also used. The findings will help enterprises learn how to make profits in BOP markets (addressing economic goals, while helping the poor get out of poverty (addressing social goals. Two different areas concerning BOP consumers are used to illustrate the results.

  13. Car Sales: Investigation into Factors Determining Consumer Behavior

    Directory of Open Access Journals (Sweden)

    Aurelija Samoškienė

    2011-07-01

    Full Text Available The article examines customer behaviour in general and discusses factors determining customer behaviour in car industry. The paper describes a concept of consumer behaviour and the importance of factors influencing the situation. Empirical study about factors determining car industry in consumer-made decisions is carried out. In addition, statistical factor analysis is performed. The key sets of factors helping the user with choosing a new car are iden­tified and analysed at the level of the groups of factors (factor. The conducted analysis shows that car price, ergonomics, image, dynamic and user-friendliness as well as environmental groups are the main points that assist in buying a new car.Article in Lithuanian

  14. Consumer behavior, social influence, and smart grid implementation

    OpenAIRE

    Li, Huijie

    2016-01-01

    To achieve the goals of German energy transition especially in renewable energy shares, the smart grid will play a key role in managing the demand able to match more volatile supply and optimizing the entire electricity system. Even though the system transformation is technically feasible, the successful transition cannot live without end users willing to transform their way of using energy. This thesis has explored possible roles of individual consumers in the smart grid implementation and i...

  15. Sustainable packaging : A study of consumers' loyalty and behavior

    OpenAIRE

    van Huynh, Fredrik; Gonzalez, Aaron; Yousef, Waseem

    2009-01-01

      The ecological consumer has been a significant and central character in the development of green marketing. In an effort to enhance brand equity and increase consumers’ loyalty, companies are relying on environmental claims. From advances in processes, to product design and packaging materials that diminish waste, companies are more and more emphasizing on sustainability. The findings of previous research aiming to link purchasing and environmental concerns to socio-demographic factors have...

  16. Determinants of Fresh Fish Purchasing Behavior Among Malaysian Consumers

    OpenAIRE

    Abdullahi Farah Ahmed; Zainalabidin Mohamed and Mohd Mansor Ismail

    2011-01-01

    The study investigates demographic and attitudinal characteristics that can affect the purchase decisions of marine fish among Malaysian consumers. A survey was conducted on Kuala Lumpur households using structured questionnaires. Seven hundred respondents were randomly interviewed with regard to their buying behaviour pattern, attitude and perception on fresh marine fish consumption. The data were analyzed using a logit binary model. It was found that the size and income of the households, g...

  17. The Effect Of Sponsorship Event And Publicity On Consumer Buying Behavior At PT. Sinar Galesong Manado

    OpenAIRE

    Pandowo, Merinda; Dawali, Achmad Dimas

    2016-01-01

    Companies usually pay attention to promotion of its brand in order to attract consumers, promotion is one of tools that supports marketing part to introduce the products to customers. Various promotional techniques are used by the marketer to influence the consumer decision making. The objectives of the research are to analyze the impact of sponsorship, event, and publicity to consumer buying behavior, partially and simultaneously. The research is quantitative type of research where investiga...

  18. Examining consumer behavior toward genetically modified (GM) food in Britain.

    Science.gov (United States)

    Spence, Alexa; Townsend, Ellen

    2006-06-01

    This study examined behavior toward genetically modified (GM) food in a British community-based sample. We used an equivalent gain task in which participants actually received the options they chose to encourage truthful responding. In conjunction with this, theory of planned behavior (TPB) components were evaluated so as to examine the relative importance of behavioral influences in this domain. Here, the TPB was extended to include additional components to measure self-identity, moral norms, and emotional involvement. Results indicated that the monetary amounts participants accepted in preference to GM food were significantly lower than those accepted in preference to non-GM food. However, the vast majority of participants were indifferent between GM and non-GM food options. All TPB components significantly predicted behavioral intentions to try GM food, with attitudes toward GM being the strongest predictor. Self-identity and emotional involvement were also found to be significant predictors of behavioral intentions but moral norms were not. In addition, behavioral intentions significantly predicted behavior; however, PBC did not. An additional measure of participants' propensity to respond in a socially desirable manner indicated that our results were not influenced by self-presentation issues, giving confidence to our findings. Overall, it appears that the majority of participants (74.5%) would purchase GM food at some price.

  19. The impact of instant reward programs and bonus premiums on consumer purchase behavior

    NARCIS (Netherlands)

    Minnema, Alec; Bijmolt, Tammo H. A.; Non, Marielle C.

    This study examines the impact of an instant reward program (IRP) with bonus premiums on consumer purchase behavior. An IRP is a rapidly growing form of short-term program that rewards consumers instantly with small premiums per fixed spending, where these premiums are part of a larger set of

  20. Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search

    NARCIS (Netherlands)

    G. Häubl (Gerald); B.G.C. Dellaert (Benedict); A.C.D. Donkers (Bas)

    2010-01-01

    textabstractWe introduce and test a behavioral model of consumer product search that extends a baseline normative model of sequential search by incorporating nonnormative influences that are local in the sense that they reflect consumers' undue sensitivity to recently encountered alternatives. We

  1. Mid-Atlantic Consumer Purchasing Behavior and Knowledge of Locally Grown and Seasonal Produce

    Science.gov (United States)

    Chamberlain, Amy J.; Kelley, Kathleen M.; Hyde, Jeffrey

    2013-01-01

    Mid-Atlantic urban consumers were surveyed on their fruit and vegetable purchasing behaviors and their knowledge of produce grown in the region. Consumers were generally unaware of what produce is grown in the mid-Atlantic and during what months they are harvested. Additionally, differences pertaining to number of produce items purchased were…

  2. Generalizations on consumer innovation adoption : A meta-analysis on drivers of intention and behavior

    NARCIS (Netherlands)

    Arts, Joep W. C.; Frambach, Ruud T.; Bijmolt, Tammo H. A.

    Previous research has shown that consumer intentions to adopt innovations are often poor predictors of adoption behavior. An important reason for this may be that the evaluative criteria consumers use in both stages of the adoption process weigh differently. Using construal level theory, we develop

  3. Generalizations on consumer innovation adoption: A meta-analysis on the drivers of intention and behavior

    NARCIS (Netherlands)

    Arts, J.W.C.; Frambach, R.T.; Bijmolt, T.H.A.

    2011-01-01

    Previous research has shown that consumer intentions to adopt innovations are often poor predictors of adoption behavior. An important reason for this may be that the evaluative criteria consumers use in both stages of the adoption process weigh differently. Using construal level theory, we develop

  4. Measures of Consumer Satisfaction in Social Welfare and Behavioral Health: A Systematic Review

    Science.gov (United States)

    Fraser, Mark W.; Wu, Shiyou

    2016-01-01

    This article reviews the origins, conceptual bases, psychometric properties, and limitations of consumer satisfaction measures in social welfare and behavioral health. Based on a systematic review of research reports published between 2003 and 2013, we identify 58 consumer satisfaction measures. On average, these measures have acceptable…

  5. The Impact of Ethno Marketing Activities on Consumer Buying Behavior in the Balkans: The Case of Kosovo

    Directory of Open Access Journals (Sweden)

    Dr.Sc. Jusuf Zeqiri

    2016-01-01

    Full Text Available Ethno marketing defines as marketing segmentation approach that groups consumers on the basis of ethnicity. Ethno marketing starts with recognizing the elements of culture as crucial and essential for driving contemporary marketing strategies. Ethno marketing is slowly gaining traction in marketing in multicultural environments, particularly in countries or regions inhabited by consumers from different ethnic backgrounds. This study aims to find whether such marketing activities based on cultural elements practice has any effect on consumers’ buying behavior in the Balkans.  It focuses on consumers in Kosova with the understanding that this is a preliminary exploratory study whose results will form basis for a large study on the Balkan region. The study used a structured questionnaire with the Likert Scale. One hundred, forty-eight responses were received and analyzed using the SPSS statistical software. The results of the analysis show that Albanian consumers in Kosova agree that ethno marketing is important and company marketing activities such as a company’s advertisement and promotion in the language of the ethnic is considered very important during consumers purchase decisions. Furthermore, results reveal that symbols, cultural elements as well as the information dissemination inside the stores and outside seem to be very important for consumers. On the basis of this study, a larger study that covers the different countries in the Balkan region to determine how consumers in the different countries in the region relate to ethno marketing is strongly recommended.

  6. Consumer Health Insurance Shopping Behavior and Challenges: Lessons From Two State-Based Marketplaces.

    Science.gov (United States)

    Sinaiko, Anna D; Kingsdale, Jon; Galbraith, Alison A

    2017-07-01

    Selecting a health plan in a health insurance exchange is a critical decision, yet consumers are known to face challenges with health plan choice. We surveyed new enrollees in two state-based exchanges in 2015 to investigate how a nonelderly, primarily low-income population chose their health plans and the implications of shopping behavior for early experiences in their plans. Financial considerations were most important to enrollees. Prior Medicaid enrollees and the uninsured were more likely to have multiple shopping challenges (e.g., difficulty identifying the best or most affordable plan, fair/poor experience, unmet need for help) than enrollees with prior employer coverage (42.9% vs. 32.5% vs. 16.4%, respectively, p < .01). Shopping challenges were associated with difficulty finding a doctor, understanding coverage, and getting questions answered. Assistance targeting enrollees who previously had Medicaid or lacked insurance could improve both shopping experiences and downstream outcomes in plans.

  7. Tracking Nemo: Help Scientists Understand Zebrafish Behavior.

    Science.gov (United States)

    Tolbert, Tyrone J; Nakayama, Shinnosuke; Porfiri, Maurizio

    2018-02-22

    The advent of automated tracking software has significantly reduced the time required to record movement trajectories, thereby facilitating behavioral studies of zebrafish. However, results are substantially influenced by tracking errors, such as loss and misidentification of individuals. In this study, we present the development of an online citizen science platform, Tracking Nemo, to improve data accuracy on swimming trajectories of zebrafish groups. As an online extension of software for tracking the position of zebrafish from video recordings, Tracking Nemo offers volunteers the opportunity to contribute to science by manually correcting tracked trajectory data from their personal computers. Researchers can upload their videos that require human intervention for correcting and validating the data. Citizen scientists can monitor their contributions through a leaderboard system, which is designed to strengthen participant retention and contribution by tapping into intrinsic and extrinsic motivations. Tracking Nemo is expected to help scientists improve data accuracy through the involvement of citizen scientists, who, in turn, engage in an authentic research activity and learn more about the behavior of zebrafish.

  8. Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review

    Directory of Open Access Journals (Sweden)

    Naufal BACHRI

    2016-06-01

    Full Text Available The concept “credibility” has become significant attention from academics and practitioners because it played an important role in creating and maintaining consumer behavior. This study uses twenty- seven references relates to credibility, customer value, satisfaction, and loyalty. Several studies have discussed the relationship between credibility and consumer behavior and also elaborated dimensions of credibility. It also presented the shortcomings of current research and the trends for future study in Islamic banking.

  9. The impact of consumer behavior on the vegetables marketing in Yemen Republic

    OpenAIRE

    Al-Gahaifi, Tarish H.N.

    2011-01-01

    The aim of this thesis to analysis factors influencing consumer behavior and his/her purchase decision making when buying vegetables, and its impact on marketing of vegetable in Republic of Yemen. The study depend on number of hypothesis, the most important of them was that there are many cultural, social, and economical factors influencing Yemeni consumer behavior which in turn effect on agricultural marketing in the country. Based on the obtained results it is obvious that in the chosen sta...

  10. Analysis of Emotion, Habit,and Rational Choice: A Study on Consumer Behavior

    Directory of Open Access Journals (Sweden)

    Christina Whidya Utami

    2011-08-01

    Full Text Available Along with the process of globalization, the retail industry has been growing into a business that is very influential in the world economy, including Indonesian economy. The growth of modern retailers dominates the retail business in Indonesia, supported by the widespread presence of foreign retailers bringing modern retail concepts. The trend choice of shopping places of the Indonesian people in the future are shopping malls and modern markets. This will drive changes in customer behavior in making purchase decisions. The development model used to describe the behavior of consumer spending, which is rarely used, especially in Indonesia, is a Model of Goal-Directed Behavior (MGB. MGB has factors of the model builders from the Theory of Planned Behavior (TPB. They are past behavior and emotional factors. Therefore, it is possible to further examine the distinction between expectations and interests as variables that can motivate a person in making purchasing decisions. The purpose of this study is to investigate and analyze: 1 the influence of attitude, subjective norm, perceived behavioral control and emotion on the desire in the form of modern retail consumer behavior patterns 2 the influence of desire and perceived behavioral control on the intention in forming the patterns of modern retail consumer behavior. 202 modern retail consumers in Surabaya region (North, South, East, West and Central were used as respondents. Stratified judgment sampling was applied and the SEM (Structural Equation Modeling was used to test the hypotheses. The first finding of the study is that attitude, subjective norm, perceived behavioral control and emotion have a significant effect on desire. The second finding is that desire and perceived behavioral control significantly influence the intention in forming the modern retail consumer behavior patterns. It was also found a good fit model that builds the influence of attitude, subjective norm, anticipated positive

  11. Understanding slope behavior through microseismic monitoring

    Science.gov (United States)

    Arosio, Diego; Boccolari, Mauro; Longoni, Laura; Papini, Monica; Zanzi, Luigi

    2017-04-01

    It is well known that microseismic activity originates as an elastic stress wave at locations where the material is mechanically unstable. Monitoring techniques focusing on this phenomenon have been studied for over seventy years and are now employed in a wide range of applications. As far as the study of unstable slope is concerned, microseismic monitoring can provide real-time information about fracture formation, propagation and coalescence and may be an appropriate solution to reduce the risk for human settlements when structural mitigation interventions (e.g., rock fall nets and ditches) cannot cope with large rock volumes and high kinetic energies. In this work we present the datasets collected in a 4-year period with a microseismic monitoring network deployed on an unstable rock face in Northern Italy. We mainly focus on the classification and the interpretation of collected signals with the final aim of identifying microseismic events related to the kinematic and dynamic behavior of the slope. We have analyzed signal parameters both in time and frequency domains, spectrograms, polarization of 3-component recordings supported by principal component analysis. Clustering methodologies have been tested in order to develop an automatic classification routine capable to isolate a cluster with most of the events related to slope behavior and to discard all disturbances. The network features both geophones and meteorological sensors so that we could also explore the correlation between microseismic events and meteorological datasets, although no significant relationships emerged. On the contrary, it was found that the majority of the events collected by the network are short-time high-frequency signals generated by electromagnetic activity caused by near and far thunderstorms. Finally, we attempted a preliminary localization of the most promising events according to an oversimplified homogeneous velocity model to get a rough indication about the regions of the

  12. Consumer Attitude and Behavior towards Bio-products in Slovak Republic

    Directory of Open Access Journals (Sweden)

    Jana Chovancova

    2014-07-01

    Full Text Available Bio-product market is very challenging and developing rapidly. Consumers have raised great interest in healthy and tasty diet with high nutritional compounds, confidence in food safety, environmental and animal welfare concern and also sustainability. The aim of this paper is to analyze consumer attitude and behavior as well as the factors influencing purchasing behavior when deciding to buy bio-products or their substitutes. The essential part of the article presents the partial results of the research, which was directed to consumers buying bio-products in Slovakia.

  13. Understanding and acceptability by Hispanic consumers of four front-of-pack food labels.

    Science.gov (United States)

    De la Cruz-Góngora, Vanessa; Torres, Pilar; Contreras-Manzano, Alejandra; Jáuregui de la Mota, Alejandra; Mundo-Rosas, Verónica; Villalpando, Salvador; Rodríguez-Oliveros, Guadalupe

    2017-03-07

    Front-of-pack food labels (FOPL) can help consumers make healthy and informed food choices. FOPL are used in the food market but evaluations of their understanding and acceptability are scanty. This study aimed to explore the subjective understanding and acceptability of four FOPL among Hispanic consumers. A qualitative study was conducted in six States of Mexico, in 18 urban elementary schools. A purposive sample of 135 parents of fifth-grade children was selected. Four FOPL were assessed: Logos, Rating Stars, Guideline Daily Allowances (GDA's), and Multiple Traffic Lights (MTL). Trained interviewers performed 18 focus groups with the participants, using an interview guide. Participants were asked about their subjective understanding and acceptability of the FOPL, displaying 16 generic breakfast cereal boxes designed for this study (four for each FOPL), varying in their nutritional value. Afterwards, participants were asked to choose among the four cereal boxes the one to best communicate the product healthiness and their reasons for choice, proposals for improving the FOPL, and desirable characteristics for new FOPL. Finally, a socio-demographic questionnaire was applied. Thematic analysis of the transcriptions of the focus groups was performed, using Altlas.tiV5 software. Logos were perceived as easy to understand, highly acceptable, and useful for decision-making; institutional endorsement of Logos was related to greater confidence in the label. The GDA's were hard to understand considering the nutritional knowledge and time needed for interpretation. The Rating Stars were related to the quality in businesses rather than foods. The MTL were viewed as indicating the high/low content of specific nutrients, but the meaning of the amber color was not fully understood. Participants highlighted the need for a simple FOPL that allows easily identification of healthy products while considering food purchasing time limitations and interpretation of food portions. Logos

  14. INFLUENCE OF COLORS ON CONSUMER BEHAVIOR “CONCEPTUAL AND THEORETICAL APPROACHES”

    Directory of Open Access Journals (Sweden)

    AMEL ARABI

    2017-06-01

    Full Text Available Design and in particular its color is often evoked by the consumer as a reason justifying the desire or not to consume the offered product. Colors are considered as a dominant component of design. They are one of the most immediate ways to deliver messages. Indeed, studies have shown that color can retain attention, affect consumer perception, stimulate emotional responses, and improve learning. This paper reviews the literature concerning the impact of colors of design on consumer behavior towards products. The review of several studies on colors and consumer behavior are meant to explain some authors' empirical works done and related issues that arise from such studies. We proposed a conceptual model and some hypotheses of research, which will constitute the basis for a quantitative research on a multicultural sample. Findings of the study are that marketers can use colors to differentiate products from competitors, increase appetite, enhance mood and form attitudes, among others.

  15. Measurement and determinants of environmentally significant consumer behavior

    NARCIS (Netherlands)

    Gatersleben, B.C.M.; Steg, L.; Vlek, C.A.J.

    Measures of proenvironmental behavior in psychological studies do not always reflect the actual environmental impact of a person or household. Therefore, the results of these studies provide little insight into variables that could be helpful in reducing household environmental impact. In this

  16. Predicting consumer behavior: using novel mind-reading approaches.

    Science.gov (United States)

    Calvert, Gemma A; Brammer, Michael J

    2012-01-01

    Advances in machine learning as applied to functional magnetic resonance imaging (fMRI) data offer the possibility of pretesting and classifying marketing communications using unbiased pattern recognition algorithms. By using these algorithms to analyze brain responses to brands, products, or existing marketing communications that either failed or succeeded in the marketplace and identifying the patterns of brain activity that characterize success or failure, future planned campaigns or new products can now be pretested to determine how well the resulting brain responses match the desired (successful) pattern of brain activity without the need for verbal feedback. This major advance in signal processing is poised to revolutionize the application of these brain-imaging techniques in the marketing sector by offering greater accuracy of prediction in terms of consumer acceptance of new brands, products, and campaigns at a speed that makes them accessible as routine pretesting tools that will clearly demonstrate return on investment.

  17. Caffeine Consuming Children and Adolescents Show Altered Sleep Behavior and Deep Sleep.

    Science.gov (United States)

    Aepli, Andrina; Kurth, Salome; Tesler, Noemi; Jenni, Oskar G; Huber, Reto

    2015-10-15

    Caffeine is the most commonly ingested psychoactive drug worldwide with increasing consumption rates among young individuals. While caffeine leads to decreased sleep quality in adults, studies investigating how caffeine consumption affects children's and adolescents' sleep remain scarce. We explored the effects of regular caffeine consumption on sleep behavior and the sleep electroencephalogram (EEG) in children and adolescents (10-16 years). While later habitual bedtimes (Caffeine 23:14 ± 11.4, Controls 22:17 ± 15.4) and less time in bed were found in caffeine consumers compared to the control group (Caffeine 08:10 ± 13.3, Controls 09:03 ± 16.1), morning tiredness was unaffected. Furthermore, caffeine consumers exhibited reduced sleep EEG slow-wave activity (SWA, 1-4.5 Hz) at the beginning of the night compared to controls (20% ± 9% average reduction across all electrodes and subjects). Comparable reductions were found for alpha activity (8.25-9.75 Hz). These effects, however, disappeared in the morning hours. Our findings suggest that caffeine consumption in adolescents may lead to later bedtimes and reduced SWA, a well-established marker of sleep depth. Because deep sleep is involved in recovery processes during sleep, further research is needed to understand whether a caffeine-induced loss of sleep depth interacts with neuronal network refinement processes that occur during the sensitive period of adolescent development.

  18. Caffeine Consuming Children and Adolescents Show Altered Sleep Behavior and Deep Sleep

    Directory of Open Access Journals (Sweden)

    Andrina Aepli

    2015-10-01

    Full Text Available Caffeine is the most commonly ingested psychoactive drug worldwide with increasing consumption rates among young individuals. While caffeine leads to decreased sleep quality in adults, studies investigating how caffeine consumption affects children’s and adolescents’ sleep remain scarce. We explored the effects of regular caffeine consumption on sleep behavior and the sleep electroencephalogram (EEG in children and adolescents (10–16 years. While later habitual bedtimes (Caffeine 23:14 ± 11.4, Controls 22:17 ± 15.4 and less time in bed were found in caffeine consumers compared to the control group (Caffeine 08:10 ± 13.3, Controls 09:03 ± 16.1, morning tiredness was unaffected. Furthermore, caffeine consumers exhibited reduced sleep EEG slow-wave activity (SWA, 1–4.5 Hz at the beginning of the night compared to controls (20% ± 9% average reduction across all electrodes and subjects. Comparable reductions were found for alpha activity (8.25–9.75 Hz. These effects, however, disappeared in the morning hours. Our findings suggest that caffeine consumption in adolescents may lead to later bedtimes and reduced SWA, a well-established marker of sleep depth. Because deep sleep is involved in recovery processes during sleep, further research is needed to understand whether a caffeine-induced loss of sleep depth interacts with neuronal network refinement processes that occur during the sensitive period of adolescent development.

  19. The Impact of Disclosure of Nutrition Information on Consumers' Behavioral Intention in Korea.

    Science.gov (United States)

    Choi, Jinkyung

    2015-01-01

    To investigate the effect of nutritional information disclosure on consumers' nutritional perception, attitude, and behavioral intention to purchase the food item. Questionnaires were distributed measuring nutritional perception, attitude, and behavioral intention with different nutritional information about the food (no information, calories only, and six nutritional content information items: food weight(g), calories(kcal), protein(g), sugar(g), sodium(g), and saturated fat(g)). Food items shown to the respondents were hamburgers and bibimbap. Descriptive analysis, analysis of variance, and multiple regression were used in order to examine the effects of nutritional information levels and different food items on consumers' behavioral intentions. Nutritional perception, food attitude, and food choice intention were all affected by levels of nutritional information and different food items. Also, food attitude was a predictor of food choice behavioral intention and was affected by different food items as well. However, results of the study found that objective and subjective knowledge of individuals are not related to their nutritional perception, attitude, and behavioral intention. Results of this study would help restaurant managers to prepare for consumers' demand on disclosure of nutritional information and adjust their menu ingredients for consumers' healthy food inquiries in order to respond to consumers' interests in nutritional information and ensure consumers satisfaction with the perceived nutritional value of food.

  20. Understanding Editing Behaviors in Multilingual Wikipedia.

    Science.gov (United States)

    Kim, Suin; Park, Sungjoon; Hale, Scott A; Kim, Sooyoung; Byun, Jeongmin; Oh, Alice H

    2016-01-01

    Multilingualism is common offline, but we have a more limited understanding of the ways multilingualism is displayed online and the roles that multilinguals play in the spread of content between speakers of different languages. We take a computational approach to studying multilingualism using one of the largest user-generated content platforms, Wikipedia. We study multilingualism by collecting and analyzing a large dataset of the content written by multilingual editors of the English, German, and Spanish editions of Wikipedia. This dataset contains over two million paragraphs edited by over 15,000 multilingual users from July 8 to August 9, 2013. We analyze these multilingual editors in terms of their engagement, interests, and language proficiency in their primary and non-primary (secondary) languages and find that the English edition of Wikipedia displays different dynamics from the Spanish and German editions. Users primarily editing the Spanish and German editions make more complex edits than users who edit these editions as a second language. In contrast, users editing the English edition as a second language make edits that are just as complex as the edits by users who primarily edit the English edition. In this way, English serves a special role bringing together content written by multilinguals from many language editions. Nonetheless, language remains a formidable hurdle to the spread of content: we find evidence for a complexity barrier whereby editors are less likely to edit complex content in a second language. In addition, we find that multilinguals are less engaged and show lower levels of language proficiency in their second languages. We also examine the topical interests of multilingual editors and find that there is no significant difference between primary and non-primary editors in each language.

  1. Understanding Editing Behaviors in Multilingual Wikipedia.

    Directory of Open Access Journals (Sweden)

    Suin Kim

    Full Text Available Multilingualism is common offline, but we have a more limited understanding of the ways multilingualism is displayed online and the roles that multilinguals play in the spread of content between speakers of different languages. We take a computational approach to studying multilingualism using one of the largest user-generated content platforms, Wikipedia. We study multilingualism by collecting and analyzing a large dataset of the content written by multilingual editors of the English, German, and Spanish editions of Wikipedia. This dataset contains over two million paragraphs edited by over 15,000 multilingual users from July 8 to August 9, 2013. We analyze these multilingual editors in terms of their engagement, interests, and language proficiency in their primary and non-primary (secondary languages and find that the English edition of Wikipedia displays different dynamics from the Spanish and German editions. Users primarily editing the Spanish and German editions make more complex edits than users who edit these editions as a second language. In contrast, users editing the English edition as a second language make edits that are just as complex as the edits by users who primarily edit the English edition. In this way, English serves a special role bringing together content written by multilinguals from many language editions. Nonetheless, language remains a formidable hurdle to the spread of content: we find evidence for a complexity barrier whereby editors are less likely to edit complex content in a second language. In addition, we find that multilinguals are less engaged and show lower levels of language proficiency in their second languages. We also examine the topical interests of multilingual editors and find that there is no significant difference between primary and non-primary editors in each language.

  2. Deducing Energy Consumer Behavior from Smart Meter Data

    Directory of Open Access Journals (Sweden)

    Emad Ebeid

    2017-07-01

    Full Text Available The ongoing upgrade of electricity meters to smart ones has opened a new market of intelligent services to analyze the recorded meter data. This paper introduces an open architecture and a unified framework for deducing user behavior from its smart main electricity meter data and presenting the results in a natural language. The framework allows a fast exploration and integration of a variety of machine learning algorithms combined with data recovery mechanisms for improving the recognition’s accuracy. Consequently, the framework generates natural language reports of the user’s behavior from the recognized home appliances. The framework uses open standard interfaces for exchanging data. The framework has been validated through comprehensive experiments that are related to an European Smart Grid project.

  3. Deducing Energy Consumer Behavior from Smart Meter Data

    DEFF Research Database (Denmark)

    Ebeid, Emad Samuel Malki; Heick, Rune; Jacobsen, Rune Hylsberg

    2017-01-01

    The ongoing upgrade of electricity meters to smart ones has opened a new market of intelligent services to analyze the recorded meter data. This paper introduces an open architecture and a unified framework for deducing user behavior from its smart main electricity meter data and presenting...... the recognized home appliances. The framework uses open standard interfaces for exchanging data. The framework has been validated through comprehensive experiments that are related to an European Smart Grid project....

  4. The influence of an online auction's product price and e-retailer reputation on consumers' perception, attitude, and behavioral intention.

    Science.gov (United States)

    Wu, Wann-Yih; Huang, Po-Ching; Fu, Chen-Su

    2011-06-01

    Online auctions combine the conventional auction model with information technology. However, information asymmetry within such auctions causes risks and uncertainties that influence consumer purchase intentions. In this study, a 2 (product price: high vs. low) × 2 (e-retailer reputation: high vs. low) experimental design was used to understand whether the product price and e-retailer reputation will influence consumers' perceived risk, attitude toward the website and purchase intention. The results of this study indicate that perceived risk negatively influences consumer attitude toward the website and online purchase intention, while consumer attitude toward the website positively influences purchase intention. Moreover, involvement moderates the influence of product price and e-retailer reputation only on social risk but does not have a significant effect on consumer attitude toward the website. This study contributes to a more comprehensive understanding of online auction users' behavior. Finally, the managerial implications, limitations and future research directions are also provided. © 2011 The Authors. Scandinavian Journal of Psychology © 2011 The Scandinavian Psychological Associations.

  5. Examining the Adoption and Use of Mobile Data Services: A Consumer Behavior Analysis

    DEFF Research Database (Denmark)

    Tobbin, Peter Ebo

    to the understanding of mobile data services acceptance, use, and the process by which consumers make the decision to adopt technology in their everyday life. It introduces an integrated mobile money adoption model (iMoMAM) which provides an understanding of consumers' socially influenced decision processes that guide......, and social influence. Furthermore, it provides contextual information about how the technology is being incorporated into the everyday life of those who have adopted it....

  6. Explaining Consumer Safe Food Handling Through Behavior-Change Theories: A Systematic Review.

    Science.gov (United States)

    Young, Ian; Reimer, Danielle; Greig, Judy; Meldrum, Richard; Turgeon, Patricia; Waddell, Lisa

    2017-11-01

    Consumers often engage in unsafe food handling behaviors at home. Previous studies have investigated the ability of behavior-change theories to explain and predict these behaviors. The purpose of this review was to determine which theories are most consistently associated with consumers' safe food handling behaviors across the published literature. A standardized systematic review methodology was used, consisting of the following steps: comprehensive search strategy; relevance screening of identified references; confirmation of relevance and characterization of relevant articles; risk-of-bias assessment; data extraction; and descriptive analysis of study results. A total of 20 relevant studies were identified; they were mostly conducted in Australia (40%) and the United States (35%) and used a cross-sectional design (65%). Most studies targeted young adults (65%), and none focused on high-risk consumer groups. The outcomes of 70% of studies received high overall risk-of-bias ratings, largely due to a lack of control for confounding variables. The most commonly applied theory was the Theory of Planned Behavior (45% of studies), which, along with other investigated theories of behavior change, was frequently associated with consumer safe food handling behavioral intentions and behaviors. However, overall, there was wide variation in the specific constructs found to be significantly associated and in the percentage of variance explained in each outcome across studies. The results suggest that multiple theories of behavior change can help to explain consumer safe food handling behaviors and could be adopted to guide the development of future behavior-change interventions. In these contexts, theories should be appropriately selected and adapted to meet the needs of the specific target population and context of interest.

  7. Consumer Response to Product-Integrated Energy Feedback: Behavior, Goal Level Shifts and Energy Conservation

    NARCIS (Netherlands)

    McCalley, L.T.; de Vries, Pieter Walter; Midden, Cees J.H.

    2011-01-01

    Results of recent experiments suggest that interactive control panels of individual appliances can be used to stimulate energy saving behavior by offering the means for consumers to set a goal and receive immediate energy use feedback. The underlying source of the behavioral response, however,

  8. How Settings Change People: Applying Behavior Setting Theory to Consumer-Run Organizations

    Science.gov (United States)

    Brown, Louis D.; Shepherd, Matthew D.; Wituk, Scott A.; Meissen, Greg

    2007-01-01

    Self-help initiatives stand as a classic context for organizational studies in community psychology. Behavior setting theory stands as a classic conception of organizations and the environment. This study explores both, applying behavior setting theory to consumer-run organizations (CROs). Analysis of multiple data sets from all CROs in Kansas…

  9. The Consumer Behavior Challenge: Designing an Assignment to Motivate Student Reflection and Self-Growth

    Science.gov (United States)

    Gravois, Renée; Lopez, Tará Burnthorne; Budden, Michael C.

    2017-01-01

    The tension caused by change pushes students to reflect on their new situation, examine preconceived ideas, and synthesize new with existing knowledge. In the Consumer Behavior Challenge, students are challenged to step outside of their comfort zone by changing a behavior or trying something new for a period of time. Through guided reflection…

  10. An Examination of the Influence of Consumer Motivation on Salesperson Appraisal and Emotional Response to Salesperson Behavior.

    OpenAIRE

    Mallalieu, Lynnea Anne

    2000-01-01

    This research examines the effects of consumer motivation during an interpersonal sales encounter. The research proposes that a consumer's motivational mind-set affects the consumer's cognitive appraisal of the salesperson and the consumer's subsequent emotional response. Of primary interest is the interaction between a consumer's motivation and a salesperson's behavior. A main thesis of this research is that a congruency mechanism operates between the consumer and the salesperson during a...

  11. Using Electroencephalogram (EEG to Understand The Effect of Price Perception on Consumer Preference

    Directory of Open Access Journals (Sweden)

    Fitri Aprilianty

    2016-06-01

    Full Text Available The research examines the influence of price as product cues on consumer’s perception and evaluation by using the application of electroencephalogram (EEG. This method can give objective information about consumer reactions towards product cues that will drive consumer’s choice. The main research objective was to observe and evaluate consumer’s brain activity in different brain regions while they were being exposed by several price levels (low, medium, high of underwear as stimuli and focused mainly on liking/disliking the stimuli. The participants consist of 10 female and 10 male consumers within 18-24 years old, have normal vision, right handed, and considered as potential purchasers of underwear. The participant’s brain activity was collected using Emotiv EPOC neuroheadset (EEG with international 10/20 system and was obtained in Beta frequency bands (13–30 Hz. The result indicated that there was a clear and significant change (p<0.05 in the EEG brain spectral activities of right and left hemisphere in the frontal (F3 & F4, temporal (T7 & T8, and parietal (P7 & P8 regions when participants indicated their attentiveness towards each price level stimulus. The results show, the male and female participant’s tactile sensations in parietal lobe does not give more favorable attention towards particular price stimulus, but the difference price perceptions in parietal lobe can lead to rational preference and give most favored response towards high price stimulus. Analyzing of price perception may help to understand the differences in price-related emotions and preference, which can gain insights into an alternative pricing strategy that can lead to influence consumers buying decision.

  12. The effect of poverty-influenced, food-related consumer behaviors on obesity: An analysis of the NHANES flexible consumer behavioral module.

    Science.gov (United States)

    O'Dare Wilson, Kellie

    2017-01-01

    Despite extensive research investigating obesity, the problem continues to increase, particularly in poor, minority, and under-resourced communities. However, the literature continues to demonstrate many obesity-predicating variables are outside of personal volitional control, such as food-related consumer behaviors, which are strongly influenced by income and environment. This cross-sectional study (n = 5,109) employed secondary data analysis to quantitatively examine the effect of food-related consumer variables on obesity while controlling for covariates. Participants answered questions regarding money spent on food, time preparing meals, number of meals eaten at home and away from home, and types of food products consumed (frozen/fast foods, sodas, salty snacks, etc.) In this study, 48.9% of respondents were either overweight or obese. No significant differences were noted between the contextual variables examined and BMI scores. However, given the sample's limitations illuminated in the study, further research regarding the relationship between obesity and poverty-influenced, food-related consumer behaviors is warranted.

  13. Understanding Brand Evangelism and the Dimensions Involved in a Consumer Becoming Brand Evangelist

    Directory of Open Access Journals (Sweden)

    Lina Anggraini

    2018-03-01

    Full Text Available Smartphone market is rapidly changing and facing a highly competitive environment, with constant product introductions. It is characterized by quickly evolving technology and designs, aggressive pricing, short product life cycles, and rapid imitation. Thus, the players in smartphone industry need to invent a major breakthrough in their marketing strategy. Consider a large company like Apple. Apple loyalists are some of the most recognized product evangelists in the market, sharing their experiences with emerging technology in enthusiastic ways. Apple as the pioneer of Brand Evangelism in 1984, the company relies on customers to communicate marketing messages to other potential customers. It can be an alternative marketing tool for organizations that want to achieve their sustainable competitiveness as brand evangelists will deliver positive information, ideas, and feelings toward a specific brand to others voluntarily in order to influence consumption behaviour. This study aims to examine the phenomenon of brand evangelism and understand the dimensions involved in a consumer becoming brand evangelist. The research method of this study is based on the implementation of quantitative survey research design. The data used in this study were obtained by administering online questionnaires to 468 respondents who have used Apple iPhone for at least 6 months in Indonesia. The data analysis method used in this study is multiple regression analysis. The findings show that brand satisfaction, consumer-brand identification, brand salience, brand trust and opinion leadership have positive influence towards brand evangelism.

  14. Consumers' practical understanding of healthy food choices: a fake food experiment.

    Science.gov (United States)

    Mötteli, Sonja; Keller, Carmen; Siegrist, Michael; Barbey, Jana; Bucher, Tamara

    2016-08-01

    Little is known about laypeople's practical understanding of a healthy diet, although this is important to successfully promote healthy eating. The present study is the first to experimentally examine how consumers define healthy and balanced food choices for an entire day compared with normal choices and compared with dietary guidelines. We used an extensive fake food buffet (FFB) with 179 foods commonly consumed in the Swiss diet. The FFB is a validated method to investigate food choice behaviour in a well-controlled laboratory setting. People from the general population in Switzerland (n 187; 51·9 % females), aged between 18 and 65 years, were randomly assigned to one of two conditions. In the control group, the participants were instructed to serve themselves foods they would eat on a normal day, whereas in the 'healthy' group they were instructed to choose foods representing a healthy diet. Participants chose significantly more healthy foods, with 4·5 g more dietary fibre, 2 % more protein and 2 % less SFA in the 'healthy' group compared with the control group. However, in both experimental conditions, participants served themselves foods containing twice as much sugar and salt than recommended by dietary guidelines. The results suggest that laypeople lack knowledge about the recommended portion sizes and the amounts of critical nutrients in processed food, which has important implications for communicating dietary guidelines. Furthermore, the energy of the food served was substantially correlated with the energy needs of the participants, demonstrating the potential of the fake food buffet method.

  15. Understanding Attitudes and Pro-Environmental Behaviors in a Chilean Community

    Directory of Open Access Journals (Sweden)

    Nicolás C. Bronfman

    2015-10-01

    Full Text Available Environmental protection and restoration are some of the major challenges faced by our society. To address this problem, it is fundamental to understand pro-environmental behaviors in the population, as well as the factors that determine them. There are, however, very few studies conducted in Latin America that are focused in understanding the environmental behavior of its citizens. The main goal of this research was to study the environmental behaviors of a Chilean community and identify the factors that determine them. To that end, a diverse set of environmental behaviors (power and water conservation, environmentally-aware consumer behavior, biodiversity protection, rational automobile use and ecological waste management and sociodemographic and attitudinal factors—based on the VBN model—were evaluated. Survey data was obtained from a statistically representative sample (N = 1537 in Santiago, Chile. Our results suggest that several participants displayed tendencies that favor more responsible environmental behaviors, with high environmental concern, and demonstrating their ample awareness of the consequences of failing to protect the environment. Nevertheless, the highest average scores of environmental behavior were related to low cost behaviors and those that imposed the fewest behavioral restrictions. In global terms, we concluded that the youngest subjects in the lowest socioeconomic group obtained the lowest scores across the pro-environmental behavior spectrum.

  16. The evolution of risk perceptions related to bovine spongiform encephalopathy--Canadian consumer and producer behavior.

    Science.gov (United States)

    Yang, Jun; Goddard, Ellen

    2011-01-01

    In this study the dynamics of risk perceptions related to bovine spongiform encephalopathy (BSE) held by Canadian consumers and cow-calf producers were evaluated. Since the first domestic case of BSE in 2003, Canadian consumers and cow-calf producers have needed to make decisions on whether or not their purchasing/production behavior should change. Such changes in their behavior may relate to their levels of risk perceptions about BSE, risk perceptions that may be evolving over time and be affected by BSE media information available. An econometric analysis of the behavior of consumers and cow-calf producers might identify the impacts of evolving BSE risk perceptions. Risk perceptions related to BSE are evaluated through observed market behavior, an approach that differs from traditional stated preference approaches to eliciting risk perceptions at a particular point in time. BSE risk perceptions may be specified following a Social Amplification of Risk Framework (SARF) derived from sociology, psychology, and economics. Based on the SARF, various quality and quantity indices related to BSE media information are used as explanatory variables in risk perception equations. Risk perceptions are approximated using a predictive difference approach as defined by Liu et al. (1998). Results showed that Canadian consumer and cow-calf producer risk perceptions related to BSE have been amplified or attenuated by both quantity and quality of BSE media information. Government policies on risk communications need to address the different roles of BSE information in Canadian consumers' and cow-calf producers' behavior.

  17. Does Consumer Confidence Forecast Household Saving and Borrowing Behavior? Evidence for Poland.

    Science.gov (United States)

    Kłopocka, Aneta Maria

    2017-01-01

    Consumer confidence plays an important role in households' decision-making processes. This study investigates the effects of consumer confidence on household saving and borrowing behavior that are unsatisfactorily considered in previous discussions. The questions of interest are first, whether indexes of consumer confidence have any predictive power on their own for future household saving and borrowing rates, and second, whether they contain information about future household saving and borrowing rates aside from the information contained in other available indicators. In addition to aggregate confidence indicators, their components are used to provide more precise information. Overall, the multiple linear regression analysis (OLS technique) of Polish time-series data gives positive answers to both questions. This finding supports the recommendation of combining the strengths of objective indicators (such as economic fundamentals) and subjective indicators (such as consumer confidence) to improve household financial behavior forecasts.

  18. Perceived importance of sustainability and ethics related to fish: A consumer behavior perspective

    OpenAIRE

    Verbeke, Wim; Vanhonacker, Filiep; Sioen, Isabelle; Van Camp, John; De Henauw, Stefaan

    2007-01-01

    Although sustainability and ethics are of increasing public importance, little research has been conducted to reveal its association with fish consumer behavior. Cross-sectional data were collected through a postal self-administered survey (June 2005) from a sample of 381 Flemish women aged 20-50 years. Consumers attach high perceived importance to sustainability and ethics related to fish. However, this perceived importance is neither correlated with fish consumption frequency nor with gener...

  19. Culture and Consumer Behavior: The Role of Horizontal and Vertical Cultural Factors.

    Science.gov (United States)

    Shavitt, Sharon; Cho, Hyewon

    2016-04-01

    We examine the influence of culture on consumer behavior with a particular focus on horizontal and vertical individualism and collectivism. Cultures vary in their propensity to emphasize hierarchy, a distinction captured by examining horizontal/vertical cultural orientations or contexts. These cultural factors pattern personal values and goals, power concepts, and normative expectations applied to the exercise of power. We review implications for how consumers respond to brands in the marketplace, service providers, and each others' needs.

  20. Risk-Averse Newsvendor Model with Strategic Consumer Behavior

    Directory of Open Access Journals (Sweden)

    Tie Wang

    2013-01-01

    Full Text Available The classic newsvendor problem focuses on maximizing the expected profit or minimizing the expected cost when the newsvendor faces myopic customers. However, it ignores the customer’s bargain-hunting behavior and risk preference measure of the newsvendor. As a result, we carry out the rational expectation (RE equilibrium analysis for risk-averse newsvendor facing forward-looking customers who anticipate future sales and choose purchasing timing to maximize their expected surplus. We propose the equations satisfied by the RE equilibrium price and quantity for the risk-averse retailer in general setting and the explicit equilibrium decisions for the case where demand follows the uniform distribution and utility is a general power function. We identify the impacts of the system parameters on the RE equilibrium for this specific situation. In particular, we show that the RE equilibrium price for some risk-averse newsvendors is lower than for a risk-neutral retailer and the RE equilibrium stocking quantity for some risk-averse newsvendors is higher than for a risk-neutral retailer. We also find that the RE equilibrium sale price for a risk-averse newsvendor is decreasing in salvage price in some situations.

  1. Market Analysis and Consumer Impacts Source Document. Part III. Consumer Behavior and Attitudes Toward Fuel Efficient Vehicles

    Science.gov (United States)

    1980-12-01

    This source document on motor vehicle market analysis and consumer impacts consists of three parts. Part III consists of studies and reviews on: consumer awareness of fuel efficiency issues; consumer acceptance of fuel efficient vehicles; car size ch...

  2. MODEL ОF CONSUMER BEHAVIOR TRANSFORMATION AS A BASIS FOR MARKETING STRATEGY

    Directory of Open Access Journals (Sweden)

    V.Savelyev

    2014-09-01

    Full Text Available The article concerns with the basic consumer segments. The consumer needs are analyzed in the article and the model of change in consumer behavior is created. The article proposes the recommendations on effective strategic actions in order to competitive capacity increase. It is determined that in low purchasing power conditions, focus on meeting the needs of loyal customer segments will allow companies to increase the competitiveness of the market supply. Adaptation of marketing strategy in low purchasing power conditions is a creative process in which success is based on the orientation of the changed consumption motives.

  3. Applying social marketing in health care: communicating evidence to change consumer behavior.

    Science.gov (United States)

    Evans, W Douglas; McCormack, Lauren

    2008-01-01

    Social marketing uses commercial marketing strategies to change individual and organizational behavior and policies. It has been effective on a population level across a wide range of public health and health care domains. There is limited evidence of the effectiveness of social marketing in changing health care consumer behavior through its impact on patient-provider interaction or provider behavior. Social marketers need to identify translatable strategies (e.g., competition analysis, branding, and tailored messages) that can be applied to health care provider and consumer behavior. Three case studies from social marketing illustrate potential strategies to change provider and consumer behavior. Countermarketing is a rapidly growing social marketing strategy that has been effective in tobacco control and may be effective in countering pharmaceutical marketing using specific message strategies. Informed decision making is a useful strategy when there is medical uncertainty, such as in prostate cancer screening and treatment. Pharmaceutical industry marketing practices offer valuable lessons for developing competing messages to reach providers and consumers. Social marketing is an effective population-based behavior change strategy that can be applied in individual clinical settings and as a complement to reinforce messages communicated on a population level. There is a need for more research on message strategies that work in health care and population-level effectiveness studies.

  4. Exploring the Determinants of Consumer Behavior in West Bank, Towards Domestic and Imported Dairy Products

    Directory of Open Access Journals (Sweden)

    Mansoor Maitah

    2015-01-01

    Full Text Available This paper aims to investigate factors influencing the purchasing behavior of Palestinian customers towards domestic and imported dairy products (Israeli and foreign. The secondary data were obtained from the competent authorities. On the other hand, primary data were gathered by utilizing personal interviews and questionnaires. 450 questionnaires were distributed to all governorates of the West Bank. It has been concluded from statistical results that middle-income households concern mainly about quality, image and product validity period. In contrast, low-income households consider mainly product price. The consumer was satisfied with Israeli products that meet his needs. On the other hand, local consumer highly considered price and personal knowledge when purchasing local dairy products. Advertising negatively affected the consumer purchasing behavior of Israeli and foreign dairy products, in contrast it positively affected his behavior when purchasing local dairy products. Period of validity was the most influential factor on the purchasing decision for domestic and imported dairy products. It has been found that consumer expenditures on Israeli dairy products were the highest followed by local and foreign products. Recommendations are as follows: i producers should develop products that could meet the needs and desires of consumers, ii draw effective marketing policies, depending on technologists specialized in dairy industry, iii take into account consumer awareness when developing advertising strategy, and iv quality control should be adjusted in accordance with product specifications and standards.

  5. Customer’s preferred service behaviors in two industries: the case of the mexican consumers

    Directory of Open Access Journals (Sweden)

    Barragan, J.

    2006-01-01

    Full Text Available The interaction that occurs between a service provider and a customer has received a significant amount of attention in the services research stream. However, there is still little knowledge with regards to how consumers assess service encounters, and even less about what is important to consumers in different countries other than the U.S. Using Mexican consumers, a group of behaviors (caring, courtesy, friendliness, and promptness was investigated to determine their relative importance in interactions with medical and restaurant service encounters and their impact on satisfaction with those providers. Promptness was the only behavior that did not have an effect on satisfaction reflecting a society with a higher orientation for people-oriented behaviors.

  6. Efficient Use of Behavioral Tools to Reduce Electricity Demand of Domestic Consumers

    Directory of Open Access Journals (Sweden)

    Elbaz Shimon

    2016-12-01

    Full Text Available Purpose: The present study investigated the main literature on the subject of methods and policies for reducing the electricity demand of domestic consumers, in order to identify the place of behavioral tools. Methodology: We used secondary sources, performing a literature review, together with analysis and synthesis. Findings: Policy makers prefer to use tools offered by neoclassical economics, such as various forms of taxation, fines and financial incentives in order to make domestic electricity consumers save electricity, on the assumption that consumers will make rational decisions while maximizing their personal benefit. However, studies conducted in recent years in the field of behavioral economics, which are based on the assumption that consumers’ decisions are not rational and are affected by cognitive biases, showed that the use of behavioral tools, such as detailed online information (feedback,social comparison information, information on varying rates (dynamic pricing and general information (advertising campaign, are tools that are not less appropriate than the ones the neoclassical economics offers, mainly because electricity is an invisible product and consumers are unable to assess it by normal cognitive measures. Using an interdisciplinary combination of behavioral tools that come from a variety of approaches taken from a wide variety of different academic fields, it is possible to receive efficient results in the endeavor of reducing electricity demand. Implications: Although the neoclassical economics still remains the fundamental theory used by policymakers, it is recommended to consider behavioral economics as a complementary approach to the neoclassical economics, and combine behavioral tools in the policymakers’ toolbox, especially when those tools do not require a significant financial investment, thus efficiently maximizing the reduction of electricity demand among domestic consumers. These theoretical results will be

  7. Typology of consumer behavior in times of economic crisis: A segmentation study from Bulgaria

    Directory of Open Access Journals (Sweden)

    Katrandjiev Hristo

    2011-01-01

    Full Text Available This paper presents the second part of results from a survey-based market research of Bulgarian households. In the first part of the paper the author analyzes the changes of consumer behavior in times of economic crisis in Bulgaria. Here, the author presents market segmentation from the point of view of consumer behavior changes in times of economic crisis. Four segments (clusters were discovered, and profiled. The similarities/dissimilarities between clusters are presented through the technique of multidimensional scaling (MDS The research project is planned, organized and realized within the Scientific Research Program of University of National and World Economy, Sofia, Bulgaria.

  8. Behavior analysis in consumer affairs: encouraging dental professionals to provide consumers with shielding from unnecessary X-ray exposure

    International Nuclear Information System (INIS)

    Greene, B.F.; Neistat, M.D.

    1983-01-01

    An unobtrusive observation system was developed to determine the extent to which dental professionals in two communities provided lead shielding to patients during X-ray exams. A lengthy baseline revealed low and irregular provision of shielding among half of these professionals. Subsequently, a program was undertaken by a consumer's group in which these professionals were requested to provide shielding and were given confidential feedback regarding its use during the baseline period. The provision of shielding dramatically increased at all offices and was maintained throughout a follow-up period extending to more than 9 months after the program's implementation. Little or no generalized effect was observed in the occurrence of three collateral behaviors that were also assessed throughout the study

  9. Consumer Behavior in The Republic of Georgia regarding FMCG Products: The role of Russia in affecting Consumer Behavior after reaching DCFTA with EU countries

    Directory of Open Access Journals (Sweden)

    George Griffin

    2015-03-01

    Full Text Available Until 2008, Russia was one of the major importers of Free Market Consumers Goods (FMCG products from Georgia as well as a major exporter of FMCG products to Georgia. After  conducting a large-scale  aggression against  Georgia  in  August, 2008;  occupation  of  two territories  in  Georgia,  ethnic  cleansing  of people in  those  territories; and giving recognition of independence to these two territories; Georgia  terminated diplomatic  relations  with  Russian Federation on  September 2, 2008. After Russo-Georgian war in 2008 the amount of imported food products from Russia decreased. The aim  of  the  research  is  to  study Georgian consumer behavior;  identify the factors which influence  consumer behavior  as a result  of the Russo-Georgian War and The European  Union  Association  Agreement;  and  to  analyze  the  impact  of the occupation  of  the Georgian  territories  had on  trade  relations  with  Russia.

  10. Analysis of Consumer Behavior on Purchase Intention of Counterfeit Shoes in Manado

    OpenAIRE

    Rumokoy, Farlane S.; Angkouw, Piere John Paulus

    2016-01-01

    The objective of this study is to understand the influence of attitude, value consciousness, social status, perceived price, and past experience toward consumer purchase intention of counterfeit shoes in Manado. The data was collected from 100 respondents that purchase counterfeit shoes and multiple regression analysis was used to test the relationship among variables. The result indicated that the perceived price has significant influence toward consumer purchase intention of counterfeit sho...

  11. The influence of price endings on consumer behavior: An application of the psychology of perception

    OpenAIRE

    Asamoah, Emmanuel Selase; Chovancová, Miloslava

    2011-01-01

    Price ending is an important pricing strategy that has been used by retailers over the years. The trend seems to be effective considering how consumers react especially to products with odd price endings. This review is aimed at providing an understanding of the psychological influences of price ending on buyers, using the theory of perception. It analysis theories and existing literature on the topic and brings out augmentative pricing strategies that retailers can adopt in consumer markets....

  12. Coping behaviors V.S Customer Complaint Behavior: A Study of Iranian Consumers 'Coping Behaviors with Service Failures

    Directory of Open Access Journals (Sweden)

    Parvaneh Charsetad

    2016-12-01

    Full Text Available Purpose–Consumer researchers have become increasingly interested in the study of coping. This research contributes to this novel paradigm by investigating structural theories of coping with service failure using a hierarchical structure.   Design/methodology/approach– For this purpose after an extensive review of related literature, the preliminary scale consist of 45 items was adopted and compiled from previous studies. The paper uses both exploratory (EFA and confirmatory (CFA factor analysis to examine the factor structure and psychometric properties of these items. Findings– After a confirmatory factor analysis and reliability and validity tests, a hierarchal model with three higher order and nine lower order factor, was obtained. Originality/value– Despite the importance of coping strategies in service failure context, there isn't any considerable research in Iran to identify coping behaviors.  Normal 0 false false false EN-US X-NONE FA Students’ online purchasing behavior in Malaysia: Understanding online shopping attitude

    Directory of Open Access Journals (Sweden)

    Marzieh Zendehdel

    2015-12-01

    Full Text Available Studies examining the factors that affect the online purchasing behavior of consumers are rare, despite the prospective advance of e-commerce in Malaysia. The present study examines particular factors that influence the attitude of potential consumers to purchase online by using the attributes from the diffusion of innovations theory of Rogers, the attribute of perception of risk, and the subjective norms toward online purchasing. Consumers’ perceived risks of online shopping have become a vital subject in research because they directly influence users’ attitude toward online purchasing. The structural equation modeling method was used to analyze the data gathered on students using e-commerce, and, thus, to validate the model. According to the results, consumers’ attitude toward online purchasing affects the intention toward online purchasing. The other influential factors are compatibility, relative advantage, and subjective norm.

  13. Understanding consumer's responses to negative emotions related to crowding on satisfaction and impulse purchase in retail: the mediating role of coping

    Directory of Open Access Journals (Sweden)

    Marlette Cassia Oliveira Ferreira

    Full Text Available Abstract The perception of crowding, understood as an individual's response to crowds, can be observed in retail environments and influences positive and negative emotions. In this research we test the mediating effect of coping – rational strategies adopted to deal with negative emotions – in the relationship between negative emotions (resulting from crowding perception and consumer behavior (measured by impulse purchase and satisfaction. The findings related to coping explain to what extent there is a positive response to human density in the retail environment. For this, a theoretical model was developed which includes the relationships among perception of crowding, positive and negative emotions, and consumer behavior. The model enhances the understanding of the crowding phenomenon by including relationships mediated by an oppositional strategy (coping dimension between negative emotions and consumer behaviors. To test the theoretical model, a survey was conducted with 456 respondents and hypothesis tests using structural equation modeling. It was evidenced that crowding perception has more robust effects on negative emotions than positive emotions. It is emphasized that with the inclusion of opposition mediation, the weak direct relationship between negative emotions and behaviors, becomes a positive relationship between negative emotion and impulse purchase, and negative emotion and satisfaction. In addition to the theoretical contributions of the tested model, future research and managerial implications are proposed at the end of the article.

  14. Effect of co-payment on behavioral response to consumer genomic testing.

    Science.gov (United States)

    Liu, Wendy; Outlaw, Jessica J; Wineinger, Nathan; Boeldt, Debra; Bloss, Cinnamon S

    2018-01-29

    Existing research in consumer behavior suggests that perceptions and usage of a product post-purchase depends, in part, on how the product was marketed, including price paid. In the current study, we examine the effect of providing an out-of-pocket co-payment for consumer genomic testing (CGT) on consumer post-purchase behavior using both correlational field evidence and a hypothetical online experiment. Participants were enrolled in a longitudinal cohort study of the impact of CGT and completed behavioral assessments before and after receipt of CGT results. Most participants provided a co-payment for the test (N = 1668), while others (N = 369) received fully subsidized testing. The two groups were compared regarding changes in health behaviors and post-test use of health care resources. Participants who paid were more likely to share results with their physician (p = .012) and obtain follow-up health screenings (p = .005) relative to those who received fully subsidized testing. A follow-up online experiment in which participants (N = 303) were randomized to a "fully-subsidized" versus "co-payment" condition found that simulating provision of a co-payment significantly increased intentions to seek follow-up screening tests (p = .050) and perceptions of the test results as more trustworthy (p = .02). Provision of an out-of-pocket co-payment for CGT may influence consumer's post-purchase behavior consistent with a price placebo effect. Cognitive dissonance or sunk cost may help explain the increase in screening propensity among paying consumers. Such individuals may obtain follow-up screenings to validate their initial decision to expend personal resources to obtain CGT. © Society of Behavioral Medicine 2018.

  15. Consumer preference, behavior and perception about meat and meat products: an overview.

    Science.gov (United States)

    Font-I-Furnols, Maria; Guerrero, Luis

    2014-11-01

    Meat and meat products currently represent an important source of protein in the human diet, and their quality varies according to intrinsic and extrinsic parameters that can sometimes be shaped to make a product more desirable. Because consumers are the final step in the production chain, it is useful to identify which factors affect their behavioral patterns. This would allow the meat sector to better satisfy consumer expectations, demands and needs. This paper focuses on features that might influence consumer behavior, preferences and their perception of meat and meat products with respect to psychological, sensory and marketing aspects. This multidisciplinary approach includes evaluating psychological issues such as attitudes, beliefs, and expectations; sensory properties such as appearance, texture, flavor and odor; and marketing-related aspects such as price and brand. Copyright © 2014 Elsevier Ltd. All rights reserved.

  16. An extended theory of planned behavior to predict consumers' willingness to buy mobile slaughter unit meat

    NARCIS (Netherlands)

    Hoeksma, Djura L.; Gerritzen, Marien A.; Lokhorst, Anne Marike; Poortvliet, Marijn

    2017-01-01

    The current study investigated the determinants of consumers' intention to purchase meat from mobile slaughter units (MSU). The theory of planned behavior (TPB) and the value belief norm theory (VBN) were used as conceptual lenses to guide this investigation. We conducted a survey among 329

  17. Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

    NARCIS (Netherlands)

    Ploydanai, Kunalai; Puttelaar, van den Jos; Herpen, van Erica; Trijp, van Hans

    2017-01-01

    This paper describes the use of a desktop virtual store to create virtual shopping environments to investigate in-store consumer behavior. A description of the protocol to build and run experiments, example results from an experiment concerning store layout, and important considerations when

  18. How Fast Do Students Forget What They Learn in Consumer Behavior? A Longitudinal Study

    Science.gov (United States)

    Bacon, Donald R.; Stewart, Kim A.

    2006-01-01

    The retention curve for knowledge acquired in a consumer behavior course is explored in a longitudinal study, tracking individual students from 8 to 101 weeks following course completion. Rasch measurement is used to link tests and to achieve intervally scaled measures of knowledge. The findings indicate that most of the knowledge gained in the…

  19. Learning Why We Buy: An Experiential Project for the Consumer Behavior Course

    Science.gov (United States)

    Morgan, Felicia N.; McCabe, Deborah Brown

    2012-01-01

    Marketing educators have long recognized the value of engendering students' deep learning of course content via experiential pedagogies. In this article, the authors describe a semester-long, team-based retail audit project that is structured to elicit active student engagement with consumer behavior course material via concrete, hands-on,…

  1. Consumer Health Information Behavior in Public Libraries: A Mixed Methods Study

    Science.gov (United States)

    Yi, Yong Jeong

    2012-01-01

    Previous studies indicated inadequate health literacy of American adults as one of the biggest challenges for consumer health information services provided in public libraries. Little attention, however, has been paid to public users' health literacy and health information behaviors. In order to bridge the research gap, the study aims to…

  2. Rest in peace? Brand-induced mortality salience and consumer behavior

    NARCIS (Netherlands)

    Fransen, M.L.; Fennis, B.M.; Pruyn, Adriaan T.H.; Das, Enny

    2008-01-01

    The present research examines the hypothesis that brands can automatically activate mortality-related thoughts and, in turn, affect consumer behavior. Terror Management Theory (TMT; [Greenberg Jeff, Pyszczynski Tom, Solomon Sheldon. The Causes and Consequences of a Need for Self-esteem: A Terror

  3. Pengaruh Green Practice Terhadap Green Consumer Behavior Di the Kemangi Restaurant, Hotel Santika Pandegiling Surabaya

    OpenAIRE

    Budiantoro, Anastasia Vianney; Irawan, Andrew; Kristanti, Monika; Aprilia, Adriana

    2015-01-01

    Penelitian ini dilakukan untuk mengetahui pengaruh green practice terhadap green consumer behavior di The Kemangi Restaurant. Teknik analisa yang digunakan dalam penelitian ini adalah kuantitatif dengan analisa regresi linier berganda. Penulis menggunakan 100 sampel untuk diteliti dengan melakukan survei kepada konsumen The Kemangi Restaurant. Hasil dari penelitian membuktikan bahwa ketiga variabel bebas berpengaruh positif. Namun, hanya variabel green donation yang memiliki pengaruh positif ...

  4. Intrapersonal variation in consumer susceptibility to normative influence: toward a better understanding of brand choice decisions.

    Science.gov (United States)

    Orth, Ulrich R; Kahle, Lynn R

    2008-08-01

    The authors examined intrapersonal variation in consumer susceptibility to normative influence as a key mediator of wine brand choice. On the basis of a consumer sample, the authors found that individual values and social identity complexity affect consumer susceptibility to normative influence with downstream effects on (a) which brand benefits consumers desire in wine and (b) choice. Individuals higher on internal values and with more complex social identities were less susceptible to normative influence and placed less emphasis on social brand benefits. Separate examinations of consumption scenarios with and without salient reference groups showed that reference group salience interacts with personal values and social identity complexity in affecting consumer susceptibility to normative influence, which in turn affects which brand benefits consumers desire and consequently choice.

  5. Consumer Travel Behaviors and Transport Carbon Emissions: A Comparative Study of Commercial Centers in Shenyang, China

    Directory of Open Access Journals (Sweden)

    Jing Li

    2016-09-01

    Full Text Available Current literature highlights the role of commercial centers in cities in generating shopping trips and transport carbon emissions. However, the influence of the characteristics of commercial centers on consumer travel behavior and transport carbon emissions is not well understood. This study addresses this knowledge gap by examining shopping trips to eight commercial centers in Shenyang, China, and the CO2 emissions of these trips. We found that the locations and types of commercial centers strongly influence CO2 emissions. CO2 emissions per trip to commercial centers in the suburbs of Shenyang were on average 6.94% and 26.92% higher than those to commercial centers in the urban core and the inner city, respectively. CO2 emissions induced by wholesale centers were nearly three times higher than the lowest CO2 emissions of commercial centers in the inner city. These empirical results enhance our understanding of shopping-related transport carbon emissions and highlight the importance of optimizing urban space structure, in particular, the layout of commercial centers.

  6. Unpacking the right to plain and understandable language in the consumer protection act 68 of 2008

    OpenAIRE

    Stoop, Philip N; Chürr, Chrizell

    2013-01-01

    The Consumer Protection Act 68 of 2008 came into effect on 1 April 2011. The purpose of this Act is, among other things, to promote fairness, openness and respectable business practice between the suppliers of goods or services and the consumers of such good and services. In consumer protection legislation fairness is usually approached from two directions, namely substantive and procedural fairness. Measures aimed at procedural fairness address conduct during the bargaining process and gener...

  7. Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics

    OpenAIRE

    Teck H. Ho; Noah Lim; Colin Camerer

    2005-01-01

    Marketing is an applied science that tries to explain and influence how firms and consumers actually behave in markets. Marketing models are usually applications of economic theories. These theories are general and produce precise predictions, but they rely on strong assumptions of rationality of consumers and firms. Theories based on rationality limits could prove similarly general and precise, while grounding theories in psychological plausibility and explaining facts which a...

  8. Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers

    Directory of Open Access Journals (Sweden)

    Kamonthip Maichum

    2016-10-01

    Full Text Available Green products are among the widely used products worldwide due to their environmental benefits. However, information on the consumers’ purchase intention towards green products in developing countries, such as Thailand, is lacking. This study aims to investigate Thai consumers who are aged over 18 years, and whose base education is high school, on purchase intention for green products by using an extended framework of the theory of planned behavior (TPB. We derived and examined the model through structural equation modeling in a sample of 483 respondents in Thailand. The findings of this model indicated that consumer attitude, subjective norm and perceived behavioral control have significant positive influences on the purchase intention for green products. Furthermore, our results indicated that environmental concerns have a significant effect on attitude, perceived behavioral control and purchase intention for green products, but subjective norm. Moreover, environmental knowledge had no significant effect on the purchase intention for green products. Instead, it had a distinct indirect effect through attitude towards purchasing green products, subjective norm and perceived behavioral control. The findings from this study contribute to improving the understanding of intention to purchase green products, which could play a major role towards sustainable consumption.

  9. An investigation of used electronics return flows: a data-driven approach to capture and predict consumers storage and utilization behavior.

    Science.gov (United States)

    Sabbaghi, Mostafa; Esmaeilian, Behzad; Raihanian Mashhadi, Ardeshir; Behdad, Sara; Cade, Willie

    2015-02-01

    Consumers often have a tendency to store their used, old or un-functional electronics for a period of time before they discard them and return them back to the waste stream. This behavior increases the obsolescence rate of used still-functional products leading to lower profitability that could be resulted out of End-of-Use (EOU) treatments such as reuse, upgrade, and refurbishment. These types of behaviors are influenced by several product and consumer-related factors such as consumers' traits and lifestyles, technology evolution, product design features, product market value, and pro-environmental stimuli. Better understanding of different groups of consumers, their utilization and storage behavior and the connection of these behaviors with product design features helps Original Equipment Manufacturers (OEMs) and recycling and recovery industry to better overcome the challenges resulting from the undesirable storage of used products. This paper aims at providing insightful statistical analysis of Electronic Waste (e-waste) dynamic nature by studying the effects of design characteristics, brand and consumer type on the electronics usage time and end of use time-in-storage. A database consisting of 10,063 Hard Disk Drives (HDD) of used personal computers returned back to a remanufacturing facility located in Chicago, IL, USA during 2011-2013 has been selected as the base for this study. The results show that commercial consumers have stored computers more than household consumers regardless of brand and capacity factors. Moreover, a heterogeneous storage behavior is observed for different brands of HDDs regardless of capacity and consumer type factors. Finally, the storage behavior trends are projected for short-time forecasting and the storage times are precisely predicted by applying machine learning methods. Copyright © 2014 Elsevier Ltd. All rights reserved.

  10. Understanding How Domestic Violence Affects Behavior in High School Students

    Science.gov (United States)

    Frank, Malika

    2011-01-01

    This paper will provide the reader with an understanding of how domestic violence affects the behavior of high school students. The presentation is designed to provide the reader with a working definition of domestic violence, the rate of occurrence and its effects on high school students. Additionally the paper will summarize the negative effects…

  11. Children's Understanding of Display Rules for Expressive Behavior.

    Science.gov (United States)

    Saarni, Carolyn

    1979-01-01

    Examined how children come to understand that internally experienced affect need not be behaviorally expressed and that the emotion that is expressed is not necessarily what is being felt internally. Sixty elementary school students were interviewed about four interpersonal conflict situations presented in comic strip style but using photographs…

  12. Understanding child sexual behavior problems: a developmental psychopathology framework.

    Science.gov (United States)

    Elkovitch, Natasha; Latzman, Robert D; Hansen, David J; Flood, Mary Fran

    2009-11-01

    Children exhibiting sexual behavior have increasingly gained the attention of child welfare and mental health systems, as well as the scientific community. While a heterogeneous group, children with sexual behavior problems consistently demonstrate a number of problems related to adjustment and overall development. In order to appropriately intervene with these children, a comprehensive understanding of etiology is imperative. The overarching goal of the present paper is to review the extant research on mechanisms associated with the development of problematic sexual behavior in childhood within a developmental psychopathology framework. What is known about normative and nonnormative sexual behavior in childhood is reviewed, highlighting definitional challenges and age-related developmental differences. Further, the relationship between child sexual abuse and child sexual behavior problems is discussed, drawing attention to factors impacting this relationship. Risk factors for child sexual behavior problems, beyond that of sexual abuse, are also reviewed utilizing a transactional-ecological framework. Finally, we conclude with a discussion of implications of a developmental psychopathology perspective on problematic child sexual behaviors to inform future research and intervention efforts. Such implications include the need for attention to normative childhood sexual behavior, developmental sensitivity, and examinations of ecological domain in concert.

  13. Understanding consumer evaluations of personalised nutrition services in terms of the privacy calculus: a qualitative study

    NARCIS (Netherlands)

    Berezowska, A.; Fischer, A.R.H.; Ronteltap, A.; Kuznesof, S.; Macready, A.; Fallaize, R.; Trijp, van J.C.M.

    2014-01-01

    Background: Personalised nutrition (PN) may provide major health benefits to consumers. A potential barrier to the uptake of PN is consumers' reluctance to disclose sensitive information upon which PN is based. This study adopts the privacy calculus to explore how PN service attributes contribute to

  14. Consumers' understanding and use of textile eco-labels during pre ...

    African Journals Online (AJOL)

    Eco-labels inform consumers regarding products' environmental friendliness and emerged as a world-wide phenomenon because of increased environmental awareness and concern. Textile eco-labels, which are also available in South Africa, are intended to help consumers make decisions regarding textile products with ...

  15. Using Focus Groups to Study Consumer Understanding and Experiences with Tamper-Evident Packaging Devices

    Science.gov (United States)

    Pascall, Melvin A.; Lee, Ken; Fraser, Angela; Halim, Linna

    2009-01-01

    A focus group with an educational component was used to help initiate a new research hypothesis. Early-stage development of a new tamper-evident invention was improved with input from a consumer focus group. The focus group comprised consumers who were shown several tamper-evident devices, including a new color-changing cap under active…

  16. Consumer understanding, interpretation and perceived levels of personal responsibility in relation to satiety-related claims

    NARCIS (Netherlands)

    Bilman, E.M.; Kleef, van E.; Mela, D.J.; Hulshof, T.; Trijp, van J.C.M.

    2012-01-01

    The aim of this study was to explore (a) whether and how consumers may (over-) interpret satiety claims, and (b) whether and to what extent consumers recognize that personal efforts are required to realize possible satiety-related or weight loss benefits. Following means-end chain theory, we

  17. Developing An Extended Theory Of Planned Behavior Model To Investigate Consumers Consumption Behavior Toward Organic Food A Case Study In Thailand

    OpenAIRE

    Kamonthip Maichum; Surakiat Parichatnon; Ke-Chung Peng

    2017-01-01

    Organic foods are gaining popularity around the world and consumers of organic foods are on the rise. However information on the consumer behavior towards purchasing organic foods in developing countries such as Thailand is lacking. In this study we develop an extended theory of planned behavior TPB research model that incorporates organic knowledge to investigate consumers consumption intention and behavior towards organic food. We derived and examined the model through structural equation m...

  18. The Impact of Smoking Bans on Smoking and Consumer Behavior: Quasi-Experimental Evidence from Switzerland.

    Science.gov (United States)

    Boes, Stefan; Marti, Joachim; Maclean, Johanna Catherine

    2015-11-01

    In this paper, we exploit the progressive implementation of smoking bans in public venues at the state level in Switzerland to evaluate both the direct effects on smoking and the potential unintended consequences of these legislations on consumer behaviors as measured by visiting restaurants/bars and discos ('going out'). Our results indicate that public venue smoking bans in Switzerland reduce smoking rates, but the findings do not emerge until 1 year following the ban. This pattern of results is consistent with delays in ban enforcement on the part of business owners, difficulties in changing addictive behaviors such as smoking, and/or learning on the part of smokers. We find evidence that smoking bans influence going-out behavior and there is substantial heterogeneity across venue and consumer characteristics. Copyright © 2014 John Wiley & Sons, Ltd.

  19. Understanding the role consumer involvement plays in the effectiveness of hospital advertising.

    Science.gov (United States)

    McCullough, Tammy; Dodge, H Robert

    2002-01-01

    Both intensified competition and greater consumer participation in the choice process for healthcare has increased the importance of advertising for health care providers and seriously challenged many of the preconceptions regarding advertising. This study investigates the effectiveness of advertising under conditions of high and low involvement using the Elaboration Likelihood Model to develop hypotheses that are tested in a 2 x 2 x 2 experimental design. The study findings provide insights into the influence of message content and message source on consumers categorized as high or low involvement. It was found that consumers classified as high-involvement are more influenced by a core service-relevant message than those consumers classified as low-involvement. Moreover, a non-physician spokesperson was found to have as much or more influence as a physician spokesperson regardless of the consumers' involvement level.

  20. Designing Graphs that Promote Both Risk Understanding and Behavior Change.

    Science.gov (United States)

    Okan, Yasmina; Stone, Eric R; Bruine de Bruin, Wändi

    2017-10-03

    Graphs show promise for improving communications about different types of risks, including health risks, financial risks, and climate risks. However, graph designs that are effective at meeting one important risk communication goal (promoting risk-avoidant behaviors) can at the same time compromise another key goal (improving risk understanding). We developed and tested simple bar graphs aimed at accomplishing these two goals simultaneously. We manipulated two design features in graphs, namely, whether graphs depicted the number of people affected by a risk and those at risk of harm ("foreground+background") versus only those affected ("foreground-only"), and the presence versus absence of simple numerical labels above bars. Foreground-only displays were associated with larger risk perceptions and risk-avoidant behavior (i.e., willingness to take a drug for heart attack prevention) than foreground+background displays, regardless of the presence of labels. Foreground-only graphs also hindered risk understanding when labels were not present. However, the presence of labels significantly improved understanding, eliminating the detrimental effect of foreground-only displays. Labels also led to more positive user evaluations of the graphs, but did not affect risk-avoidant behavior. Using process modeling we identified mediators (risk perceptions, understanding, user evaluations) that explained the effect of display type on risk-avoidant behavior. Our findings contribute new evidence to the graph design literature: unlike what was previously feared, we demonstrate that it is possible to design foreground-only graphs that promote intentions for behavior change without a detrimental effect on risk understanding. Implications for the design of graphical risk communications and decision support are discussed. © 2017 Society for Risk Analysis.

  1. A Study to Investigate the Consumer Behavior and Cultural Dimensions of Engineering Students in Pakistan

    Directory of Open Access Journals (Sweden)

    FARYAL SALMAN SALMAN

    2016-10-01

    Full Text Available The current study compares consumer behavior and Cultural Orientations between engineering and non-engineering students in Pakistan. Engineering students by virtue of their academic background are considered to have more technical know-how, more cognitive skills and can easily learn and adopt a new technology as compared to students from a non-engineering background. Furthermore the researchers were interested to find out that how the thinking skills and choice making of engineering students differ from other students and ultimately effects their consumer behavior and Cultural Dimensions. For this purpose three consumer behavior variables have been selected that are Customer Satisfaction, Customer Loyalty and Customer Switching. Cultural Dimensions are measured using the model proposed by Geert Hofstede. Two technologically sophisticated services are used in this study that is Mobile Phone and Debit Cards. The target population of the study consisted of 5000 students of which approximately 500 respondents were from various engineering universities in Pakistan. The comparison of consumer behavior and Cultural Dimensions differences was made through two group?s Discriminant Analysis. Differences in behavior and Cultural Dimensions have been reported among the engineering versus non-engineering students. Mobile Phone services satisfaction and loyalty were high among nonengineering students whereas engineering student?s registered higher satisfaction and loyalty in Debit Card services. Another interesting finding is difference in switching behavior. In case of both the servicesengineering students reported a higher mean score for switching. Score for Cultural Dimensions were also different among the two students type; whereby mean score for Masculinity

  2. Managerial response to stockouts: the effect of remedies on consumer behavior

    Directory of Open Access Journals (Sweden)

    Ester Quirino Dias Sampaio

    2016-03-01

    Full Text Available Abstract Stockouts remain a significant problem for retail firms. Estimates of stockout rates in the past fifty years consistently averaged approximately 8 percent. The consequences of stockouts transcend the retail store to include its supporting supply chain. In addition to the effect on the behavior of consumers, stockouts can impact the firm’s replenishment policy, the level and location of inventories and the cost of emergency shipments required to replenish out-of-stock items. Although there is a substantive literature in logistics that measures the frequency of and the consumer response to stockouts, investigation of the effect of remedies on consumer response is sparse. To address this problem, the effectiveness of five remedies as tools to manage retail stockouts was investigated: apology, raincheck, home delivery, trade-up and discount. A remedy is an incentive to induce consumers to not leave a store in response to a stockout. In addition the influence of consumer characteristics (i.e., brand loyalty and shopping situations (i.e., urgency of purchase on the effect of each remedy on consumer behavior was examined. The results suggest that the remedies are usually effective. The most effective remedy is home delivery. The least effective remedy is a simple apology, which may actually increase the percentage of consumers leaving the store. The results also indicate that the urgency of the purchase and store loyalty have the most impact on remedy effectiveness. These results suggest that there are significant opportunities to use remedies as tools to manage the effect of stockouts on retail stores and their supporting supply chains.

  3. Food Handling Behaviors Observed in Consumers When Cooking Poultry and Eggs.

    Science.gov (United States)

    Maughan, Curtis; Chambers, Edgar; Godwin, Sandria; Chambers, Delores; Cates, Sheryl; Koppel, Kadri

    2016-06-01

    Previous research has shown that many consumers do not follow recommended food safety practices for cooking poultry and eggs, which can lead to exposure to Salmonella and Campylobacter. Past research has been done primarily through surveys and interviews, rather than observations. The objective of this project was to determine through observations whether consumers follow food safety guidelines. Consumers (n = 101) divided among three locations (Manhattan, KS; Kansas City, MO area; and Nashville, TN) were observed as they prepared a baked whole chicken breast, a pan-fried ground turkey patty, a fried egg, and scrambled eggs. The end point temperature for the cooked products was taken (outside the view of consumers) within 30 s after the consumers indicated they were finished cooking. Thermometer use while cooking was low, although marginally higher than that of some previous studies: only 37% of consumers used a thermometer for chicken breasts and only 22% for turkey patties. No one used a thermometer for fried or scrambled eggs. Only 77% of the chicken and 69% of the turkey was cooked to a safe temperature (165°F [74°C]), and 77% of scrambled and 49% of fried eggs reached a safe temperature (160°F [71°C]). Safe hand washing was noted in only 40% of respondents after handling the chicken breast and 44% after handling the ground turkey patty. This value decreased to 15% after handling raw eggs for fried eggs and to 17% for scrambled eggs. These results show that there is a high prevalence of unsafe behaviors (undercooking and poor hand washing technique) when cooking poultry and eggs and a great need for improvement in consumer behavior with poultry and eggs.

  4. Variations in mature market consumer behavior within a health care product: implications for marketing strategy.

    Science.gov (United States)

    Hopper, J A; Busbin, J W

    1995-01-01

    America is undergoing a profound age shift in its demographic make-up with people 55 and over comprising an increasing proportion of the population. Marketers may need to increase their response rate to this shift, especially in refining the application of marketing theory and practice to older age consumers. To this end, a survey of older couple buying behavior for health insurance coverage is reported here. Results clarify evaluative criteria and the viability of multiple market segmentation for health care coverage among older consumers as couples. Commentary on the efficacy of present health coverage marketing programs is provided.

  5. Electric Energy Management in the Smart Home: Perspectives on Enabling Technologies and Consumer Behavior

    Energy Technology Data Exchange (ETDEWEB)

    Zipperer, A. [Colorado State Univ., Fort Collins, CO (United States); Aloise-Young, P. A. [Colorado State Univ., Fort Collins, CO (United States); Suryanarayanan, S. [Colorado State Univ., Fort Collins, CO (United States); Zimmerle, D. [Colorado State Univ., Fort Collins, CO (United States); Roche, R. [Univ. of Technology, Belfort-Montebeliard (France); Earle, L. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Christensen, D. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Bauleo, P. [Fort Collins Utilities, CO (United States)

    2013-08-01

    Smart homes hold the potential for increasing energy efficiency, decreasing costs of energy use, decreasing the carbon footprint by including renewable resources, and trans-forming the role of the occupant. At the crux of the smart home is an efficient electric energy management system that is enabled by emerging technologies in the electricity grid and consumer electronics. This article presents a discussion of the state-of-the-art in electricity management in smart homes, the various enabling technologies that will accelerate this concept, and topics around consumer behavior with respect to energy usage.

  6. Electric Energy Management in the Smart Home: Perspectives on Enabling Technologies and Consumer Behavior

    Energy Technology Data Exchange (ETDEWEB)

    Zipperer, Adam; Aloise-Young, Patricia A.; Suryanarayanan, Siddharth; Roche, Robin; Earle, Lieko; Christensen, Dane; Bauleo, Pablo; Zimmerle, Daniel

    2013-11-01

    Smart homes hold the potential for increasing energy efficiency, decreasing costs of energy use, decreasing the carbon footprint by including renewable resources, and transforming the role of the occupant. At the crux of the smart home is an efficient electric energy management system that is enabled by emerging technologies in the electric grid and consumer electronics. This article presents a discussion of the state-of-the-art in electricity management in smart homes, the various enabling technologies that will accelerate this concept, and topics around consumer behavior with respect to energy usage.

  7. Wasted Food: U.S. Consumers' Reported Awareness, Attitudes, and Behaviors

    OpenAIRE

    Neff, Roni A.; Spiker, Marie L.; Truant, Patricia L.

    2015-01-01

    The U.S. wastes 31 to 40% of its post-harvest food supply, with a substantial portion of this waste occurring at the consumer level. Globally, interventions to address wasted food have proliferated, but efforts are in their infancy in the U.S. To inform these efforts and provide baseline data to track change, we performed a survey of U.S. consumer awareness, attitudes and behaviors related to wasted food. The survey was administered online to members of a nationally representative panel (N=10...

  8. An investigation of used electronics return flows: A data-driven approach to capture and predict consumers storage and utilization behavior

    International Nuclear Information System (INIS)

    Sabbaghi, Mostafa; Esmaeilian, Behzad; Raihanian Mashhadi, Ardeshir; Behdad, Sara; Cade, Willie

    2015-01-01

    Highlights: • We analyzed a data set of HDDs returned back to an e-waste collection site. • We studied factors that affect the storage behavior. • Consumer type, brand and size are among factors which affect the storage behavior. • Commercial consumers have stored computers more than household consumers. • Machine learning models were used to predict the storage behavior. - Abstract: Consumers often have a tendency to store their used, old or un-functional electronics for a period of time before they discard them and return them back to the waste stream. This behavior increases the obsolescence rate of used still-functional products leading to lower profitability that could be resulted out of End-of-Use (EOU) treatments such as reuse, upgrade, and refurbishment. These types of behaviors are influenced by several product and consumer-related factors such as consumers’ traits and lifestyles, technology evolution, product design features, product market value, and pro-environmental stimuli. Better understanding of different groups of consumers, their utilization and storage behavior and the connection of these behaviors with product design features helps Original Equipment Manufacturers (OEMs) and recycling and recovery industry to better overcome the challenges resulting from the undesirable storage of used products. This paper aims at providing insightful statistical analysis of Electronic Waste (e-waste) dynamic nature by studying the effects of design characteristics, brand and consumer type on the electronics usage time and end of use time-in-storage. A database consisting of 10,063 Hard Disk Drives (HDD) of used personal computers returned back to a remanufacturing facility located in Chicago, IL, USA during 2011–2013 has been selected as the base for this study. The results show that commercial consumers have stored computers more than household consumers regardless of brand and capacity factors. Moreover, a heterogeneous storage behavior is

  9. An investigation of used electronics return flows: A data-driven approach to capture and predict consumers storage and utilization behavior

    Energy Technology Data Exchange (ETDEWEB)

    Sabbaghi, Mostafa, E-mail: mostafas@buffalo.edu [Industrial and Systems Engineering Department, State University of New York, University at Buffalo, 437 Bell Hall, Buffalo, NY (United States); Esmaeilian, Behzad, E-mail: b.esmaeilian@neu.edu [Healthcare Systems Engineering Institute, Northeastern University, Boston, MA 02115 (United States); Raihanian Mashhadi, Ardeshir, E-mail: ardeshir@buffalo.edu [Mechanical and Aerospace Engineering, State University of New York, University at Buffalo, 437 Bell Hall, Buffalo, NY (United States); Behdad, Sara, E-mail: sarabehd@buffalo.edu [Industrial and Systems Engineering Department, State University of New York, University at Buffalo, 437 Bell Hall, Buffalo, NY (United States); Mechanical and Aerospace Engineering, State University of New York, University at Buffalo, 437 Bell Hall, Buffalo, NY (United States); Cade, Willie, E-mail: willie@pcrr.com [PC Rebuilder and Recyclers, 4734 W Chicago Ave, Chicago, IL 60651-3322 (United States)

    2015-02-15

    Highlights: • We analyzed a data set of HDDs returned back to an e-waste collection site. • We studied factors that affect the storage behavior. • Consumer type, brand and size are among factors which affect the storage behavior. • Commercial consumers have stored computers more than household consumers. • Machine learning models were used to predict the storage behavior. - Abstract: Consumers often have a tendency to store their used, old or un-functional electronics for a period of time before they discard them and return them back to the waste stream. This behavior increases the obsolescence rate of used still-functional products leading to lower profitability that could be resulted out of End-of-Use (EOU) treatments such as reuse, upgrade, and refurbishment. These types of behaviors are influenced by several product and consumer-related factors such as consumers’ traits and lifestyles, technology evolution, product design features, product market value, and pro-environmental stimuli. Better understanding of different groups of consumers, their utilization and storage behavior and the connection of these behaviors with product design features helps Original Equipment Manufacturers (OEMs) and recycling and recovery industry to better overcome the challenges resulting from the undesirable storage of used products. This paper aims at providing insightful statistical analysis of Electronic Waste (e-waste) dynamic nature by studying the effects of design characteristics, brand and consumer type on the electronics usage time and end of use time-in-storage. A database consisting of 10,063 Hard Disk Drives (HDD) of used personal computers returned back to a remanufacturing facility located in Chicago, IL, USA during 2011–2013 has been selected as the base for this study. The results show that commercial consumers have stored computers more than household consumers regardless of brand and capacity factors. Moreover, a heterogeneous storage behavior is

  10. The Influence of Demographic Factors (Age, Gender, Education and Income) on Consumer Buying Behavior of Online Shop

    OpenAIRE

    Rumokoy, Farlane Stevie; Saerang, David Paul Elia; Rambi, Fiano Michael

    2014-01-01

    This study aims to analyze the influence of age, gender, education and income on consumer buying behavior of online shop. This study€™s data is primary data obtained through the questionnaire distributed to online store consumers in Manado City. Multiple linear regression analysis Regression analysis was used and showed that the age education and income the same positive influence on consumer buying behavior, while gender has the opposite impact. Testing hypotheses partially shows that the va...

  11. Consumer Behavior and the Plug-In Electric Vehicle Purchase Decision Process: A Research Synthesis

    Energy Technology Data Exchange (ETDEWEB)

    Taylor, Margaret [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States). Energy Analysis and Environmental Impact Dept.; Fujita, K. Sydney [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States). Energy Analysis and Environmental Impact Dept.

    2018-01-31

    This report synthesizes consumer behavior research as it pertains to the plug-in electric vehicle (PEV) purchase decision process. The purpose is to clarify what is known about the vital role consumers play in the U.S. PEV market as it matures to become less policy-reliant and more representative of the U.S., both spatially and demographically. A more representative PEV market will: help OEMs recoup more of their R&D investments in PEVs; help American consumers access the economic and performance benefits of PEVs; and help the U.S. become more energy independent while improving air quality-related public health and reducing greenhouse gas emissions.

  12. Understanding consumer acceptance of intervention strategies for healthy food choices: a qualitative study

    Science.gov (United States)

    2013-01-01

    Background The increasing prevalence of overweight and obesity poses a major threat to public health. Intervention strategies for healthy food choices potentially reduce obesity rates. Reviews of the effectiveness of interventions, however, show mixed results. To maximise effectiveness, interventions need to be accepted by consumers. The aim of the present study is to explore consumer acceptance of intervention strategies for low-calorie food choices. Beliefs that are associated with consumer acceptance are identified. Methods Data was collected in the Netherlands in 8 semi-structured interviews and 4 focus group discussions (N = 39). Nine archetypical strategies representing educational, marketing and legal interventions served as reference points. Verbatim transcriptions were coded both inductively and deductively with the framework approach. Results We found that three beliefs are related to consumer acceptance: 1) general beliefs regarding obesity, such as who is responsible for food choice; 2) the perceived effectiveness of interventions; and 3) the perceived fairness of interventions. Furthermore, the different aspects underlying these general and intervention-specific beliefs were identified. Conclusions General and intervention-specific beliefs are associated with consumer acceptance of interventions for low-calorie food choices. Policymakers in the food domain can use the findings to negotiate the development of interventions and to assess the feasibility of interventions. With respect to future research, we recommend that segments of consumers based on perceptions of intervention strategies are identified. PMID:24225034

  13. Understanding consumer acceptance of intervention strategies for healthy food choices: a qualitative study.

    Science.gov (United States)

    Bos, Colin; Van der Lans, Ivo A; Van Rijnsoever, Frank J; Van Trijp, Hans C M

    2013-11-13

    The increasing prevalence of overweight and obesity poses a major threat to public health. Intervention strategies for healthy food choices potentially reduce obesity rates. Reviews of the effectiveness of interventions, however, show mixed results. To maximise effectiveness, interventions need to be accepted by consumers. The aim of the present study is to explore consumer acceptance of intervention strategies for low-calorie food choices. Beliefs that are associated with consumer acceptance are identified. Data was collected in the Netherlands in 8 semi-structured interviews and 4 focus group discussions (N = 39). Nine archetypical strategies representing educational, marketing and legal interventions served as reference points. Verbatim transcriptions were coded both inductively and deductively with the framework approach. We found that three beliefs are related to consumer acceptance: 1) general beliefs regarding obesity, such as who is responsible for food choice; 2) the perceived effectiveness of interventions; and 3) the perceived fairness of interventions. Furthermore, the different aspects underlying these general and intervention-specific beliefs were identified. General and intervention-specific beliefs are associated with consumer acceptance of interventions for low-calorie food choices. Policymakers in the food domain can use the findings to negotiate the development of interventions and to assess the feasibility of interventions. With respect to future research, we recommend that segments of consumers based on perceptions of intervention strategies are identified.

  14. Who puts the most energy into energy conservation? A segmentation of energy consumers based on energy-related behavioral characteristics

    International Nuclear Information System (INIS)

    Sütterlin, Bernadette; Brunner, Thomas A.; Siegrist, Michael

    2011-01-01

    The present paper aims to identify and describe different types of energy consumers in a more comprehensive way than previous segmentation studies using cluster analysis. Energy consumers were segmented based on their energy-related behavioral characteristics. In addition to purchase- and curtailment-related energy-saving behavior, consumer classification was also based on acceptance of policy measures and energy-related psychosocial factors, so the used behavioral segmentation base was more comprehensive compared to other studies. Furthermore, differentiation between the energy-saving purchase of daily products, such as food, and of energy efficient appliances allowed a more differentiated characterization of the energy consumer segments. The cluster analysis revealed six energy consumer segments: the idealistic, the selfless inconsequent, the thrifty, the materialistic, the convenience-oriented indifferent, and the problem-aware well-being-oriented energy consumer. Findings emphasize that using a broader and more distinct behavioral base is crucial for an adequate and differentiated description of energy consumer types. The paper concludes by highlighting the most promising energy consumer segments and discussing possible segment-specific marketing and policy strategies. - Highlights: ► By applying a cluster-analytic approach, new energy consumer segments are identified. ► A comprehensive, differentiated description of the different energy consumer types is provided. ► A distinction between purchase of daily products and energy efficient appliances is essential. ► Behavioral variables are a more suitable base for segmentation than general characteristics.

  15. Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior

    Directory of Open Access Journals (Sweden)

    Alline Sardinha Cordeiro Morais

    2016-04-01

    Full Text Available The presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions. This article aims to analyze the factors that drive the retro phenomenon, given the evolution of consumption, the current values that govern the relationship between brands and consumers through an exploratory research, also seeking to understand this phenomenon, determining concepts in relation to retro culture and its peculiarities.

  16. Consumer behaviors towards ready-to-eat foods based on food-related lifestyles in Korea.

    Science.gov (United States)

    Bae, Hyun-Joo; Chae, Mi-Jin; Ryu, Kisang

    2010-08-01

    The purpose of this study was to examine consumers' behaviors toward ready-to-eat foods and to develop ready-to-eat food market segmentation in Korea. The food-related lifestyle and purchase behaviors of ready-to-eat foods were evaluated using 410 ready-to-eat food consumers in the Republic of Korea. Four factors were extracted by exploratory factor analysis (health-orientation, taste-orientation, convenience-orientation, and tradition-orientation) to explain the ready-to eat food consumers' food-related lifestyles. The results of cluster analysis indicated that "tradition seekers" and "convenience seekers" should be regarded as the target segments. Chi-square tests and t-tests of the subdivided groups showed there were significant differences across marital status, education level, family type, eating-out expenditure, place of purchase, and reason for purchase. In conclusion, the tradition seekers consumed more ready-to-eat foods from discount marts or specialty stores and ate them between meals more often than the convenience seekers. In contrast, the convenience seekers purchased more ready-to-eat foods at convenience stores and ate them as meals more often than the tradition seekers. These findings suggest that ready-to-eat food market segmentation based on food-related lifestyles can be applied to develop proper marketing strategies.

  17. Consumer behaviors towards ready-to-eat foods based on food-related lifestyles in Korea

    Science.gov (United States)

    Bae, Hyun-Joo; Chae, Mi-Jin

    2010-01-01

    The purpose of this study was to examine consumers' behaviors toward ready-to-eat foods and to develop ready-to-eat food market segmentation in Korea. The food-related lifestyle and purchase behaviors of ready-to-eat foods were evaluated using 410 ready-to-eat food consumers in the Republic of Korea. Four factors were extracted by exploratory factor analysis (health-orientation, taste-orientation, convenience-orientation, and tradition-orientation) to explain the ready-to eat food consumers' food-related lifestyles. The results of cluster analysis indicated that "tradition seekers" and "convenience seekers" should be regarded as the target segments. Chi-square tests and t-tests of the subdivided groups showed there were significant differences across marital status, education level, family type, eating-out expenditure, place of purchase, and reason for purchase. In conclusion, the tradition seekers consumed more ready-to-eat foods from discount marts or specialty stores and ate them between meals more often than the convenience seekers. In contrast, the convenience seekers purchased more ready-to-eat foods at convenience stores and ate them as meals more often than the tradition seekers. These findings suggest that ready-to-eat food market segmentation based on food-related lifestyles can be applied to develop proper marketing strategies. PMID:20827350

  18. Consumer Poultry Handling Behavior in the Grocery Store and In-Home Storage.

    Science.gov (United States)

    Donelan, Amy K; Chambers, Delores H; Chambers, Edgar; Godwin, Sandria L; Cates, Sheryl C

    2016-04-01

    Considerable work on consumers' food safety habits has highlighted issues associated with home food preparation. However, consumer handling of foods, such as poultry, during shopping and storage has not been noted. The objective of this study was to determine consumer behaviors during purchasing and initial storage of raw poultry to determine potential cross-contamination issues. A shop-along observational study was conducted to determine actual shopping, transportation, and storage behavior of consumers who purchase raw poultry products. Neither hand sanitizer nor wipes were observed in 71% of grocery store meat sections of stores visited. Plastic bags could be found in the meat section 85% of the time, but only 25% of shoppers used the bag for their raw poultry purchases. During checkout, the poultry was bagged separately from other products 71% of the time. A majority of shoppers stored raw poultry in the original package without an additional container or overwrap. Overall, there needs to be an increase in food safety education on the handling of poultry during purchasing, transportation, and storage.

  19. Understanding Eating Behaviors through Parental Communication and the Integrative Model of Behavioral Prediction.

    Science.gov (United States)

    Scheinfeld, Emily; Shim, Minsun

    2017-05-01

    Emerging adulthood (EA) is an important yet overlooked period for developing long-term health behaviors. During these years, emerging adults adopt health behaviors that persist throughout life. This study applies the Integrative Model of Behavioral Prediction (IMBP) to examine the role of childhood parental communication in predicting engagement in healthful eating during EA. Participants included 239 college students, ages 18 to 25, from a large university in the southern United States. Participants were recruited and data collection occurred spring 2012. Participants responded to measures to assess perceived parental communication, eating behaviors, attitudes, subjective norms, and behavioral control over healthful eating. SEM and mediation analyses were used to address the hypotheses posited. Data demonstrated that perceived parent-child communication - specifically, its quality and target-specific content - significantly predicted emerging adults' eating behaviors, mediated through subjective norm and perceived behavioral control. This study sets the stage for further exploration and understanding of different ways parental communication influences emerging adults' healthy behavior enactment.

  20. Video-CRM: understanding customer behaviors in stores

    Science.gov (United States)

    Haritaoglu, Ismail; Flickner, Myron; Beymer, David

    2013-03-01

    This paper describes two real-time computer vision systems created 10 years ago that detect and track people in stores to obtain insights of customer behavior while shopping. The first system uses a single color camera to identify shopping groups in the checkout line. Shopping groups are identified by analyzing the inter-body distances coupled with the cashier's activities to detect checkout transactions start and end times. The second system uses multiple overhead narrow-baseline stereo cameras to detect and track people, their body posture and parts to understand customer interactions with products such as "customer picking a product from a shelf". In pilot studies both systems demonstrated real-time performance and sufficient accuracy to enable more detailed understanding of customer behavior and extract actionable real-time retail analytics.

  1. An extended theory of planned behavior to predict consumers' willingness to buy mobile slaughter unit meat.

    Science.gov (United States)

    Hoeksma, Djura L; Gerritzen, Marien A; Lokhorst, Anne Marike; Poortvliet, P Marijn

    2017-06-01

    The current study investigated the determinants of consumers' intention to purchase meat from mobile slaughter units (MSU). The theory of planned behavior (TPB) and the value belief norm theory (VBN) were used as conceptual lenses to guide this investigation. We conducted a survey among 329 respondents in the Netherlands who buy meat for themselves and/or for others. The results indicated that (1) TPB and VBN explain a high proportion of the variance in consumers' intention to buy MSU meat, and that (2) an extended TPB that includes peoples' attitude, personal norm, subjective norm, and perceived behavioral control turned out to be the best model to predict willingness to buy MSU meat. Further implications for future research and practice are discussed. Copyright © 2017 Elsevier Ltd. All rights reserved.

  2. Entertainment marketing, experiential consumption and consumer behavior: the determinant of choice of wine in the store

    Directory of Open Access Journals (Sweden)

    Marco Platania

    2016-12-01

    Full Text Available The aim of this study is to discover the wine store variables that arouse the desire to purchase in the consumer. Wine is a complex product: its features are better able to be perceived and valued in a suitable sales environment. The store environment contains various stimuli that might be perceived by the customer׳s senses, and each stimulus offers many variable options. Mehrabian and Russell׳s framework specifies that individuals react to their environment along at least three dimensions: Pleasure, Arousal, and Dominance (PAD. Dismissing (avoidance and approaching are the behavioral responses of the consumer to these dimensions. There were 130 responding participants in the store. The relationship between emotions stimulated in the store and behavioral responses, which was mediated by environmental stimuli, were central in the results.

  3. APPLICATION OF STIMULUS & RESPONSE MODEL TO IMPULSE BUYING BEHAVIOR OF ALGERIAN CONSUMERS

    Directory of Open Access Journals (Sweden)

    Amel Graa

    2012-02-01

    Full Text Available This paper investigates the influence of situational factors on the impulse buying behavior usinga Mehrabian and Russell's (1974 framework (Stimulus & response model. The results suggest thata consumer's emotions can be a mediating factor in the impulse purchase process. In this study, weidentify and explore how situational factors and emotional states may influence various dimensionsof impulse purchase behavior of Algerian shoppers. By tapping the responses of 687 consumers inthe area of Algeria’ west, we obtain that there is a positive relationship between independent anddependent variables.According to the results, pleasure was associated with design, whereas arousal was associatedwith perception of crowding, but dominance was linked to time spent in the store. Retailers can takethese findings to maintain trained their employees and provide adequate signs and best environmentwhenever some relocation of products took place.

  4. What do your eyes say? Bridging eye movements to consumer behavior

    Directory of Open Access Journals (Sweden)

    Pedro Rosa

    2015-07-01

    Full Text Available Eye tracking (ET is a technique that has been progressively employed to study the influence of visual stimuli on attentional processes and consumer behavior. The goals of the present theoretical article are fourfold and are based on an extensive literature revision. First, a brief historical review of ET methodology is introduced, presenting the evolution of ET techniques from the ancient proto-eye trackers to the “fresh” state-of-theart eye ET devices. Second, the basics of ET are clarified through a simplified technical and mathematical explanation. Third, the triad eye movement-attention-consumer behavior is made clear, grounded on attention, interest, desire, and action (AIDA theoretical model. Fourth, the most used oculometrics in marketing studies are explained and distinguished The present article addresses a number of technical and methodological issues by discussing challenges involved in ET systems and giving some guidelines for those who intend to apply ET to infer cognitive and emotional processes.

  5. Multi-data Mining for Understanding Leadership Behavior

    Directory of Open Access Journals (Sweden)

    Naohiro Matsumura

    2007-03-01

    Full Text Available We propose an approach for understanding leadership behavior in dot-jp, a non-profit organization, by analyzing heterogeneous multi-data composed of questionnaires and mailing list archives. Attitudes toward leaders were obtained from the questionnaires, and human networks were extracted from the mailing list archives. By integrating the results, we discovered that leaders must receive messages from other people as well as send messages to construct reliable relationships.

  6. Green Marketing and Its Impacts on Consumer Behavior in Sports Shops

    OpenAIRE

    Javad Shahlaee

    2014-01-01

    The aim of this study was investigation of green marketing and its impacts on consumer behavior in sports shops in East Azerbaijan province of Iran. The present study is functionalized by objectives and done by field. The study statistical society was sports shops in East Azerbaijan and 210 samples were chosen randomly according to Morgan sampling method and 196 questionnaires were collected finally. The author-prepared questionnaire’s validity was approved by some experts in sport management...

  7. Understanding consumer evaluations of personalised nutrition services in terms of the privacy calculus: a qualitative study.

    Science.gov (United States)

    Berezowska, Aleksandra; Fischer, Arnout R H; Ronteltap, Amber; Kuznesof, Sharron; Macready, Anna; Fallaize, Rosalind; van Trijp, Hans C M

    2014-01-01

    Personalised nutrition (PN) may provide major health benefits to consumers. A potential barrier to the uptake of PN is consumers' reluctance to disclose sensitive information upon which PN is based. This study adopts the privacy calculus to explore how PN service attributes contribute to consumers' privacy risk and personalisation benefit perceptions. Sixteen focus groups (n = 124) were held in 8 EU countries and discussed 9 PN services that differed in terms of personal information, communication channel, service provider, advice justification, scope, frequency, and customer lock-in. Transcripts were content analysed. The personal information that underpinned PN contributed to both privacy risk perception and personalisation benefit perception. Disclosing information face-to-face mitigated the perception of privacy risk and amplified the perception of personalisation benefit. PN provided by a qualified expert and justified by scientific evidence increased participants' value perception. Enhancing convenience, offering regular face-to face support, and employing customer lock-in strategies were perceived as beneficial. This study suggests that to encourage consumer adoption, PN has to account for face-to-face communication, expert advice providers, support, a lifestyle-change focus, and customised offers. The results provide an initial insight into service attributes that influence consumer adoption of PN. © 2014 S. Karger AG, Basel.

  8. Understanding heterogeneity among elderly consumers: an evaluation of segmentation approaches in the functional food market.

    Science.gov (United States)

    van der Zanden, Lotte D T; van Kleef, Ellen; de Wijk, René A; van Trijp, Hans C M

    2014-06-01

    It is beneficial for both the public health community and the food industry to meet nutritional needs of elderly consumers through product formats that they want. The heterogeneity of the elderly market poses a challenge, however, and calls for market segmentation. Although many researchers have proposed ways to segment the elderly consumer population, the elderly food market has received surprisingly little attention in this respect. Therefore, the present paper reviewed eight potential segmentation bases on their appropriateness in the context of functional foods aimed at the elderly: cognitive age, life course, time perspective, demographics, general food beliefs, food choice motives, product attributes and benefits sought, and past purchase. Each of the segmentation bases had strengths as well as weaknesses regarding seven evaluation criteria. Given that both product design and communication are useful tools to increase the appeal of functional foods, we argue that elderly consumers in this market may best be segmented using a preference-based segmentation base that is predictive of behaviour (for example, attributes and benefits sought), combined with a characteristics-based segmentation base that describes consumer characteristics (for example, demographics). In the end, the effectiveness of (combinations of) segmentation bases for elderly consumers in the functional food market remains an empirical matter. We hope that the present review stimulates further empirical research that substantiates the ideas presented in this paper.

  9. Research of the Behavior of Consumers in the Insurance Market in the Czech Republic

    Directory of Open Access Journals (Sweden)

    Marešová Petra

    2012-06-01

    Full Text Available The purpose of this article is to familiarize with research aim, goal of which is to map out consumer behavior in the choice of insurance against death was carried out. This insured risk was chosen because for most insurers in the product offering as one of the key and it occurs within the highly competitive bid. At consumer behavior specification is also taken into account their classifying that can influence potential irrational behavior elements and help to clarify studied dilemma more (e.g. income brackets, age or other demographic information. Results will contribute to decision-making theory enrichment in given specific segment. From view of practice, they will be used in co-operative institution with the aim of a better client comprehension, product optimization and thereby contracts decline prevention and permanent clientele expansion.The results of the research project showed that most consumers under the influence of certain factors act irrationally. These factors include media coverage of the causes of claims discount, offer extension of insurance coverage.

  10. The Association Between Household Consumer Durable Assets and Maternal Health-Seeking Behavior in Ghana.

    Science.gov (United States)

    Ansong, Eric

    2015-01-01

    This article examined the association between household consumer durable assets and maternal health-seeking behavior. Several studies have suggested a relationship between households' socioeconomic status (SES) and health outcomes. However, SES is a multidimensional concept that encompasses variables, such as wealth, education, and income. By grouping these variables together as one construct, prior studies have not provided enough insight into possible independent associations with health outcomes. This study used data from the 2008 Ghana Demographic and Health Survey of 2,065 women aged between 15 and 49 years to examine the association between household consumer durables (a component of SES) and maternal health-seeking behavior in Ghana. Results from a set of generalized linear models indicated that household consumer durable assets were positively associated with four measures of maternal health-seeking behaviors, namely, seeking prenatal care from skilled health personnel, delivery by skilled birth attendant, place of delivery, and the number of antenatal visits. Also, households with more assets whose residents lived in urban areas were more likely to use skilled health personnel before and during delivery, and at an approved health facility, compared those who lived in rural areas. Implications for health interventions and policies that focus on the most vulnerable households are discussed.

  11. The role of testosterone and estrogen in consumer behavior and social & economic decision making: A review.

    Science.gov (United States)

    Stanton, Steven J

    2017-06-01

    A contribution to a special issue on Hormones and Human Competition.This manuscript reviews the current literature on the actions of the steroid hormones testosterone and estradiol in shaping humans' behavior within two applied contexts, specifically consumer behavior and decision making (both social and economic). The theoretical argument put forth is that steroids shape these everyday behaviors and choices in service to being more competitive in achieving long-term goals related to resource acquisition, mating success, and social dominance. In addition, a discussion of the increased research focus on the role of steroids in other applied business domains will highlight the relevant applications of basic science discoveries in behavioral endocrinology. Copyright © 2016 Elsevier Inc. All rights reserved.

  12. Brand Relationships on Retailing: The Impact of Image on Behavioral Intentions of Consumers Brand Relationships on Retailing: The Impact of Image on Behavioral Intentions of Consumers

    Directory of Open Access Journals (Sweden)

    Renata Livramento

    2011-04-01

    Full Text Available The electronics retail market has been growing in a remarkable way. On the other hand, the strong competition in retail and the fact that the same retailers sell products of similar brands and models, poses asignificant challenge for its differentiation. That's the purpose of this work, which aims at proposing a scale that measures these retailers' image, identifying the factors that impacted this image the most, as well as verifying the possible impacts of the image in the consumers' behavioral intentions. Thus, 48 detailed interviews and 4 discussion groups were carried out plus 490 questionnaires. After the scales were validated, a structural model was tested. It was observed that that the Instrumental elements, followed by the factors Products and Appearance/ Assistance in the Store were the ones that caused the biggest impact in the retailer's Image. On the other hand, the Image presented a high impact in the purchase intention and word of mouth communication, which is determinant for these retailers' performance in the market. The article contributes with the development of Image scale for Electronics' Retailers as well as in the evidence of the significant impacts of this image in the behavioral intentions. The image scale can also be applied by retailers in a managerial way as an image diagnosis and comparative measurement with competitors.The electronics retail market has been growing in a remarkable way. On the other hand, the strong competition in retail and the fact that the same retailers sell products of similar brands and models, poses asignificant challenge for its differentiation. That's the purpose of this work, which aims at proposing a scale that measures these retailers' image, identifying the factors that impacted this image the most, as well as verifying the possible impacts of the image in the consumers' behavioral intentions. Thus, 48 detailed interviews and 4 discussion groups were carried out plus 490 questionnaires

  13. Simplifying mental math: Changing how added sugars are displayed on the nutrition facts label can improve consumer understanding.

    Science.gov (United States)

    Khandpur, Neha; Graham, Dan J; Roberto, Christina A

    2017-07-01

    Proposed variations to Nutrition Facts Labels (NFL) have included the display of added sugars (AS) content, but its impact on consumer understanding is poorly understood. To examine the degree to which different formats for displaying AS influence consumer understanding, perceptions, and purchase intentions. Randomized-controlled online experiment. A sample of 2509 U.S adults. Participants were randomized to 1 of 8 conditions and viewed 10 food or beverage images with either: (1) no label (control); (2) the current NFL (without AS); (3) the proposed NFL without AS; or the proposed NFL with AS in (4) grams, (5) grams and teaspoons, (6) grams and percent Daily Value (%DV), (7) grams with high/medium/low text, or (8) grams with high/medium/low text and %DV. ANCOVAs compared scores on quizzes that assessed the accuracy of judgments about AS, overall nutrition understanding and purchase intentions. Presenting AS in grams plus high/medium/low text with and without %DV led to the highest AS understanding scores (85% and 83% correct, respectively) compared to 70% correct when AS was not on the label or was displayed in grams only (74% correct). Displaying AS in teaspoons did not significantly improve understanding beyond grams alone. Consumers were best able to determine which of two products was healthier when AS was presented as %DV (68% correct) versus displayed in grams alone (60% correct), but %DV did not differ from high/medium/low text or teaspoons. None of the labels influenced purchase intentions relative to no label. Displaying AS on the NFL in grams with high/medium/low text, %DV, or the combination of the two, improved consumer understanding more than presenting it in grams or teaspoons. Copyright © 2017 Elsevier Ltd. All rights reserved.

  14. Wasted Food: U.S. Consumers' Reported Awareness, Attitudes, and Behaviors.

    Directory of Open Access Journals (Sweden)

    Roni A Neff

    Full Text Available The U.S. wastes 31 to 40% of its post-harvest food supply, with a substantial portion of this waste occurring at the consumer level. Globally, interventions to address wasted food have proliferated, but efforts are in their infancy in the U.S. To inform these efforts and provide baseline data to track change, we performed a survey of U.S. consumer awareness, attitudes and behaviors related to wasted food. The survey was administered online to members of a nationally representative panel (N=1010, and post-survey weights were applied. The survey found widespread (self-reported awareness of wasted food as an issue, efforts to reduce it, and knowledge about how to do so, plus moderately frequent performance of waste-reducing behaviors. Three-quarters of respondents said they discard less food than the average American. The leading motivations for waste reduction were saving money and setting an example for children, with environmental concerns ranked last. The most common reasons given for discarding food were concern about foodborne illness and a desire to eat only the freshest food. In some cases there were modest differences based on age, parental status, and income, but no differences were found by race, education, rural/urban residence or other demographic factors. Respondents recommended ways retailers and restaurants could help reduce waste. This is the first nationally representative consumer survey focused on wasted food in the U.S. It provides insight into U.S. consumers' perceptions related to wasted food, and comparisons to existing literature. The findings suggest approaches including recognizing that many consumers perceive themselves as being already-knowledgeable and engaged, framing messages to focus on budgets, and modifying existing messages about food freshness and aesthetics. This research also suggests opportunities to shift retail and restaurant practice, and identifies critical research gaps.

  15. Wasted Food: U.S. Consumers' Reported Awareness, Attitudes, and Behaviors.

    Science.gov (United States)

    Neff, Roni A; Spiker, Marie L; Truant, Patricia L

    2015-01-01

    The U.S. wastes 31 to 40% of its post-harvest food supply, with a substantial portion of this waste occurring at the consumer level. Globally, interventions to address wasted food have proliferated, but efforts are in their infancy in the U.S. To inform these efforts and provide baseline data to track change, we performed a survey of U.S. consumer awareness, attitudes and behaviors related to wasted food. The survey was administered online to members of a nationally representative panel (N=1010), and post-survey weights were applied. The survey found widespread (self-reported) awareness of wasted food as an issue, efforts to reduce it, and knowledge about how to do so, plus moderately frequent performance of waste-reducing behaviors. Three-quarters of respondents said they discard less food than the average American. The leading motivations for waste reduction were saving money and setting an example for children, with environmental concerns ranked last. The most common reasons given for discarding food were concern about foodborne illness and a desire to eat only the freshest food. In some cases there were modest differences based on age, parental status, and income, but no differences were found by race, education, rural/urban residence or other demographic factors. Respondents recommended ways retailers and restaurants could help reduce waste. This is the first nationally representative consumer survey focused on wasted food in the U.S. It provides insight into U.S. consumers' perceptions related to wasted food, and comparisons to existing literature. The findings suggest approaches including recognizing that many consumers perceive themselves as being already-knowledgeable and engaged, framing messages to focus on budgets, and modifying existing messages about food freshness and aesthetics. This research also suggests opportunities to shift retail and restaurant practice, and identifies critical research gaps.

  16. Really New Stories : The Effect of Early Concept Narratives on Consumer Understanding and Attitudes

    NARCIS (Netherlands)

    Van den Hende, E.A.

    2010-01-01

    Really New Stories typically describe a use setting and a main character - the hero - who is using a really new product. In this doctoral thesis, Ellis van den Hende explains why early consumer input during the development of really new products can be remarkably frustrating to new product managers

  17. A review of consumer awareness, understanding and use of food based dietary guidelines

    DEFF Research Database (Denmark)

    Brown, Kerry; Timotijevic, Lada; Barnett, Julie

    2011-01-01

    Food-based dietary guidelines (FBDG) have primarily been designed for the consumer to encourage healthy, habitual food choices, decrease chronic disease risk and improve public health. However, minimal research has been conducted to evaluate whether FBDG are utilised by the public. The present...

  18. Towards a contemporary approach for understanding consumer behaviour in the context of domestic energy use

    International Nuclear Information System (INIS)

    Faiers, Adam; Cook, Matt; Neame, Charles

    2007-01-01

    Domestic sector energy use is increasing in the UK and currently accounts for 30% of total use. Policies of liberalised energy markets have allowed greater consumer choice but have not sought to reduce carbon emissions. Overall sales of energy efficiency products are rising, but UK housing stock standards are poor and do not facilitate improved efficiency and further, the sales of such products are influenced by their price, thus the higher capital costs of products such as boilers and solar systems make them initially unattractive to consumers. Previous market-based research into the adoption of energy efficiency products has often focused on single factors, for example demographics. This has limited the ability of policy makers to make informed decisions that address a broader range of factors, such as individuals' cognitive abilities, values and attitudes, as well as external factors such as social networks, marketing, and products and services. This paper provides a wider critique of the theoretical base related to consumer behaviour, product attributes and socio-environmental theories that relate to energy use. The aim of the paper is to draw together theories relevant to energy use in order to aid policy making in the broader context and to develop the discussion around integrated theories of consumer behaviour

  19. Understanding consumers' multichannel choices across the different stages of the buying process

    NARCIS (Netherlands)

    Gensler, Sonja; Verhoef, Peter C.; Boehm, Martin

    2012-01-01

    This article provides a more integrative approach toward channel choice than previous research by considering all stages of the buying process (search, purchase, and after-sales), and by taking channel attributes, experience, and spillover effects into account when examining consumers' channel

  20. Understanding the purchasing behaviour of Taiwanese meat consumers in light of rising sustainability concerns

    NARCIS (Netherlands)

    Jen, Meng Yuan; Wang, Shun Mei

    2015-01-01

    Purpose-The purpose of this paper is to provide an exploratory study of how Taiwanese consumer concerns about sustainability issues relating to pork are linked to their purchasing behaviours, using the case of “warm” meat. Design/methodology/approach-The study is based on qualitative

  1. Understanding prehospital delay behavior in acute myocardial infarction in women.

    Science.gov (United States)

    Waller, Cynthia G

    2006-12-01

    Studies demonstrate that acute myocardial infarction (AMI) mortality can be reduced if reperfusion therapy is initiated within 1 hour of AMI symptom onset. However, a considerable number of men and women arrive at the emergency department outside of the time frame for thrombolytic and angioplasty effectiveness. This is especially true for women who have been shown to delay longer than men due to their prehospital decision-making process utilized. With a mean total delay time greater than 4 hours, the time interval from symptom onset to transport activation to the hospital consumes the majority of the prehospital phase of emergency cardiac care. The health belief model, self-regulation model, theory of reasoned action, and theory of planned behavior have all been used to describe the prehospital decision-making process of both men and women with an AMI and the variables that impact that process. These models have identified the importance of symptom attribution to cardiac-related causes as a target variable for research and interventions related to care-seeking behavior.

  2. Regulation of bacteria population behaviors by AI-2 "consumer cells" and "supplier cells".

    Science.gov (United States)

    Quan, Yufen; Meng, Fankang; Ma, Xinyu; Song, Xinhao; Liu, Xiao; Gao, Weixia; Dang, Yulei; Meng, Yao; Cao, Mingfeng; Song, Cunjiang

    2017-09-19

    Autoinducer-2 (AI-2) is a universal signal molecule and enables an individual bacteria to communicate with each other and ultimately control behaviors of the population. Harnessing the character of AI-2, two kinds of AI-2 "controller cells" ("consumer cells" and "supplier cells") were designed to "reprogram" the behaviors of entire population. For the consumer cells, genes associated with the uptake and processing of AI-2, which includes LsrACDB, LsrFG, LsrK, were overexpressed in varying combinations. Four consumer cell strains were constructed: Escherichia coli MG1655 pLsrACDB (NK-C1), MG1655 pLsrACDBK (NK-C2), MG1655 pLsrACDBFG (NK-C3) and MG1655 pLsrACDBFGK (NK-C4). The key enzymes responsible for production of AI-2, LuxS and Mtn, were also overexpressed, yielding strains MG1655 pLuxS (NK-SU1), and MG1655 pLuxS-Mtn (NK-SU2). All the consumer cells could decrease the environmental AI-2 concentration. NK-C2 and NK-C4 were most effective in AI-2 uptake and inhibited biofilm formation. While suppliers can increase the environmental AI-2 concentration and NK-SU2 was most effective in supplying AI-2 and facilitated biofilm formation. Further, reporter strain, MG1655 pLGFP was constructed. The expression of green fluorescent protein (GFP) in reporter cells was initiated and guided by AI-2. Mixture of consumer cells and reporter cells suggest that consumer cells can decrease the AI-2 concentration. And the supplier cells were co-cultured with reporter cells, indicating that supplier cells can provide more AI-2 compared to the control. The consumer cells and supplier cells could be used to regulate environmental AI-2 concentration and the biofilm formation. They can also modulate the AI-2 concentration when they were co-cultured with reporter cells. It can be envisioned that this system will become useful tools in synthetic biology and researching new antimicrobials.

  3. Profile and behavior of elderly flower consumer in Paraná Coast

    Directory of Open Access Journals (Sweden)

    Adilson Anacleto

    2017-10-01

    Full Text Available The per capita consumption of flowers in Brazil has presented successive growth rates, although the consumption in consumer class called elderly, that is 60 years old or more, is still incipient when compared to other countries such as the United States, Japan and the most part of European countries where the consumption of these people is more than the double of consumption in Brazil. In this context, it is presented the results of the profile and consumer behavior evaluation of elderly flowers consumer, aiming to subsidize the establishment of marketing actions for the retail segment of the flower production chain. The study was accomplished using 169 interviews with elderly people of both genres at the time that they were buying flowers in 22 flower shops in Paraná Coast. The female gender was identified as the majority consumer (p=78.7%. It was observed a tendency in the increase of consumption based on advanced schooling. It was registered an average of acquisition of 5,81 times per year, with preferential consumption of roses, violets and orchids. The accessibility to stores, the service quality followed by the high prices of flowers, were the main consumption limiting factors in the class evaluated.

  4. Developing An Extended Theory Of Planned Behavior Model To Investigate Consumers Consumption Behavior Toward Organic Food A Case Study In Thailand

    Directory of Open Access Journals (Sweden)

    Kamonthip Maichum

    2017-01-01

    Full Text Available Organic foods are gaining popularity around the world and consumers of organic foods are on the rise. However information on the consumer behavior towards purchasing organic foods in developing countries such as Thailand is lacking. In this study we develop an extended theory of planned behavior TPB research model that incorporates organic knowledge to investigate consumers consumption intention and behavior towards organic food. We derived and examined the model through structural equation modeling SEM on a sample of 412 respondents in Thailand representing 82.40 of the samples that were investigated. Our findings indicated that consumer attitude and perceived behavioral control significantly predicts consumption intention whereas subjective norm does not. Hence consumption intention has a positive influence on organic food consumption behavior. Furthermore our results suggest that TPB model mediates the relationship between organic knowledge and consumption behavior.

  5. Consumers Attitudes towards Internet and Brick and Mortar Store Channels Switching Behavior

    Directory of Open Access Journals (Sweden)

    Abdolrazagh MADAHI

    2014-12-01

    Full Text Available he purpose of this study is to examine the role of consumers’ behavioral attitude and intention toward channel switching behavior in regards to Internet and brick and mortar store channels in Malaysia. The survey instrument administered to the Malaysian consumers from regions of Klang Valley and Penang. A total of 497 completed surveys were obtained. Partial least squares (PLS based structural equation modeling (SEM technique was used to analyze data. A total of 497 completed surveys were obtained. Findings showed that compatibility and complexity were significant in predicting attitude in regard to switching channel from Internet to brick and mortar store. Relative advantage and compatibility were relevant in predicting attitude in brick and mortar store channel. Attitude also significantly affected channel switching intention regarding to both channels. Our findings reveal that gender and intention significantly affect channel switching behavior.

  6. An Online Survey on Consumer Knowledge and Understanding of Added Sugars

    Science.gov (United States)

    Tierney, Mary; Gallagher, Alison M.; Giotis, Efstathios S.; Pentieva, Kristina

    2017-01-01

    Evidence of an association between added sugars (AS) and the risk of obesity has triggered public health bodies to develop strategies enabling consumers to manage their AS intake. The World Health Organisation (WHO) has strongly recommended a reduction of free sugars to 10% of total dietary energy (TE) and conditionally recommended a reduction to 5% TE to achieve health benefits. Despite food labelling being a policy tool of choice in many countries, there is no consensus on the mandatory addition of AS to the nutrition panel of food labels. An online survey was conducted to explore consumer ability to identify AS on food labels and to investigate consumer awareness of the WHO guidelines in relation to sugar intakes. The questionnaire was tested for participant comprehension using face-to-face interviews prior to conducting the online study. The online survey was conducted in Northern Ireland during May 2015 and was completed by a convenient sample of 445 subjects. Results showed that just 4% of respondents correctly classified 10 or more ingredients from a presented list of 13 items, while 65% of participants were unaware of the WHO guidelines for sugar intake. It may be timely to reopen dialogue on inclusion of AS on food product nutrition panels. PMID:28067763

  7. An Online Survey on Consumer Knowledge and Understanding of Added Sugars

    Directory of Open Access Journals (Sweden)

    Mary Tierney

    2017-01-01

    Full Text Available Evidence of an association between added sugars (AS and the risk of obesity has triggered public health bodies to develop strategies enabling consumers to manage their AS intake. The World Health Organisation (WHO has strongly recommended a reduction of free sugars to 10% of total dietary energy (TE and conditionally recommended a reduction to 5% TE to achieve health benefits. Despite food labelling being a policy tool of choice in many countries, there is no consensus on the mandatory addition of AS to the nutrition panel of food labels. An online survey was conducted to explore consumer ability to identify AS on food labels and to investigate consumer awareness of the WHO guidelines in relation to sugar intakes. The questionnaire was tested for participant comprehension using face-to-face interviews prior to conducting the online study. The online survey was conducted in Northern Ireland during May 2015 and was completed by a convenient sample of 445 subjects. Results showed that just 4% of respondents correctly classified 10 or more ingredients from a presented list of 13 items, while 65% of participants were unaware of the WHO guidelines for sugar intake. It may be timely to reopen dialogue on inclusion of AS on food product nutrition panels.

  8. Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior

    Directory of Open Access Journals (Sweden)

    Andre Grutzmann

    2013-04-01

    Full Text Available Online social networks made up of actors with different degrees of innovativeness may allow knowledge management to collect new ideas and measure their acceptance. This research investigates consumer innovativeness and relationships with the uses and participation in social networks. This research has a quantitative exploratory scope, and among the main findings, we can mention that the dimensions of the adopted scale were corroborated by using factor analysis. The findings cannot be generalized, but there are evidences that relationship between social networking and innovative consumer behavior exists. Although there are limitations, correlations were found between the social dimension of innovativeness and information search in the networks and also the use of social networking information for the decision to purchase new products.

  9. ANOVA IN MARKETING RESEARCH OF CONSUMER BEHAVIOR OF DIFFERENT CATEGORIES IN GEORGIAN MARKET

    Directory of Open Access Journals (Sweden)

    NUGZAR TODUA

    2015-03-01

    Full Text Available Consumer behavior research was conducted on bank services and (non-alcohol soft drinks. Based on four different currencies and ten services there are analyses made on bank clients’ distribution by bank services and currencies, percentage distribution by bank services, percentage distribution of bank services by currencies. Similar results are also received in case of ten soft drinks with their five characteristics: consumers quantities split by types of soft drinks and attributes; Attributes percentage split by types of soft drinks; Types of soft drinks percentage split by attributes. With usage of ANOVA, based on the marketing research outcomes it is concluded that bank clients’ total quantities i.e. populations’ unknown mean scores do not differ from each other. In the soft drinks research case consumers’ total quantities i.e. populations’ unknown mean scores vary by characteristics

  10. Disease-specific direct-to-consumer advertising of pharmaceuticals: An examination of endorser type and gender effects on consumers' attitudes and behaviors.

    Science.gov (United States)

    Bhutada, Nilesh S; Rollins, Brent L

    2015-01-01

    Direct-to-consumer (DTC) advertising is still a controversial topic for pharmaceutical manufacturers' and researchers, and while numerous studies have examined the DTC phenomenon, little research has examined the effect of gender, particularly gender of the endorser and consumer. The objective of this research was to assess the impact of the endorser (celebrity vs. expert vs. non-celebrity) and gender - both gender of the endorser and gender of the consumer - on consumers' attitudes and behaviors in response to a print disease-specific direct-to-consumer advertisement. Using Qualtrics consumer panel, data were obtained for 514 US adults (age 18 years and above) who demonstrated at least minimal symptoms of depression and need for monitoring based on the Patient Health Questionnaire (PHQ) score. Data were analyzed using a 3 (Endorser Type: Celebrity/Expert/Non-Celebrity) × 2 (Endorser Gender: Male/Female) × 2 (Consumer Gender: Male/Female) full factorial between subjects multivariate analysis of variance (MANOVA) and necessary univariate analysis. Only the type of the endorser (celebrity vs. expert vs. non-celebrity) used in the ad had a significant main effect on the dependent variables. Further univariate analyses revealed that, of the several dependent variables, endorser type had a significant influence only on attitude towards the ad, attention paid to the ad, and endorser credibility, with gender being non-significant in all cases. Expert endorser generated significantly more favorable levels of attitude towards the ad, and endorser credibility compared to the non-celebrity endorser. Celebrity endorser attracted more consumer attention towards the ad and generated favorable endorser credibility perceptions compared to the non-celebrity endorser. However, celebrity and expert endorsers did not significantly differ from each other on the abovementioned ad effectiveness variables. Lastly, endorser gender and consumer gender did not have a significant influence

  11. What Drives Wine Expenditure in the United States? A Four-State Wine Market Segmentation and Consumer Behaviors Study

    OpenAIRE

    Deng, Xueting; Woods, Timothy

    2014-01-01

    This study explores wine expenditure driven factors for consumers in the United States by employing a four-state consumer behaviors study. A market segmentation method is applied to investigate spending patterns of 1,609 wine consumers in Pennsylvania, Ohio, Kentucky, and Tennessee. Determinants including wine consumption frequency, preference of differently priced wines, wine knowledge, past wine experience, and “local” involvement are investigated and compared for their significance in driv...

  12. What Drives Local Wine Expenditure in Kentucky, Ohio, Tennessee and Pennsylvania? A Consumer Behavior and Wine Market Segmentation Analysis

    OpenAIRE

    Deng, Xueting; Woods, Timothy

    2014-01-01

    This study explores wine expenditure driven factors for consumers in the United States by employing a four-state consumer behaviors study. A market segmentation method is applied to investigate spending patterns of wine consumers in Pennsylvania, Ohio, Kentucky, and Tennessee. Determinants including market segmentation measurements, lifestyle factors and demographic variables are investigated and compared for their significance in driving local wine expenditure, local wine purchase probabilit...

  13. Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management

    OpenAIRE

    Kusch, Katharina

    2016-01-01

    The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation revenue management will be drawn.

  14. The usefulness of Schwartz's 'Values Theory' in understanding consumer behaviour towards differentiated products

    DEFF Research Database (Denmark)

    Krystallis Krontalis, Athanasios; Vassallo, M.; Chryssochoidis, G.

    2012-01-01

    The Values Theory adopts a generic framework whereby a set of values is employed across consumer decision-making contexts in a manner that makes no distinction among various product categories. The present study advances this theory by exhibiting the adaptation capability of the generic values...... instrument (the Portrait Value Questionnaire, PVQ), demonstrating that tailor-made PVQ versions can reflect consumers’ motives towards differentiated products (i.e. organic foods). A questionnaire was completed by approximately 1000 households in each of eight EU countries (N = 8171). The organic food...

  15. Credit Card Misuse, Money Attitudes, and Compulsive Buying Behaviors: A Comparison of Internal and External Locus of Control (LOC) Consumers

    Science.gov (United States)

    Watson, Stevie

    2009-01-01

    This study examined attitudinal and behavioral differences between internal and external locus of control (LOC) consumers on credit card misuse, the importance of money, and compulsive buying. Using multiple analysis of variance and separate analyses of variance, internal LOC consumers were found to have lower scores on credit card misuse and…

  16. Neurobiological considerations in understanding behavioral treatments for pathological gambling.

    Science.gov (United States)

    Potenza, Marc N; Balodis, Iris M; Franco, Christine A; Bullock, Scott; Xu, Jiansong; Chung, Tammy; Grant, Jon E

    2013-06-01

    Pathological gambling (PG), a disorder currently categorized as an impulse-control disorder but being considered as a nonsubstance addiction in Diagnostic and Statistical Manual of Mental Disorders (5th ed.) discussions, represents a significant public health concern. Over the past decade, considerable advances have been made with respect to understanding the biological underpinnings of PG. Research has also demonstrated the efficacies of multiple treatments, particularly behavioral therapies, for treating PG. Despite these advances, relatively little is known regarding how biological measures, particularly those assessing brain function, relate to treatments for PG. In this article, we present a conceptual review focusing on the neurobiology of behavioral therapies for PG. To illustrate issues related to study design, we present proof-of-concept preliminary data that link Stroop-related brain activations prior to treatment onset to treatment outcome in individuals with PG receiving a cognitive-behavioral treatment incorporating aspects of imaginal desensitization and motivational interviewing. We conclude with recommendations about current and future directions regarding how to incorporate and translate biological findings into improved therapies for individuals with nonsubstance and substance addictions. 2013 APA, all rights reserved

  17. Neurobiological considerations in understanding behavioral treatments for pathological gambling

    Science.gov (United States)

    Potenza, Marc N.; Balodis, Iris M.; Franco, Christine A.; Bullock, Scott; Xu, Jiansong; Chung, Tammy; Grant, Jon E.

    2013-01-01

    Pathological gambling (PG), a disorder currently categorized as an impulse-control disorder but being considered as a non-substance addiction in DSM-5 discussions, represents a significant public health concern. Over the past decade, considerable advances have been made with respect to understanding the biological underpinnings of PG. Research has also demonstrated the efficacies of multiple treatments, particularly behavioral therapies, for treating PG. Despite these advances, relatively little is known regarding how biological measures, particularly those assessing brain function, relate to treatments for PG. In this article, we present a conceptual review focusing on the neurobiology of behavioral therapies for PG. To illustrate issues related to study design, we present proof-of-concept preliminary data that link Stroop-related brain activations prior to treatment onset to treatment outcome in individuals with PG receiving a cognitive behavioral treatment incorporating aspects of imaginal desensitization and motivational interviewing. We conclude with recommendations about current and future directions regarding how to incorporate and translate biological findings into improved therapies for individuals with non-substance and substance addictions. PMID:23586456

  18. Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations.

    Science.gov (United States)

    Martín-Consuegra, David; Díaz, Estrella; Gómez, Mar; Molina, Arturo

    2018-03-28

    Luxury brand marketers have recently turned their attention to customer-driven social media devoted to their brands. The key concepts of involvement, interaction and behavioral intention provide the theoretical foundation to investigate luxury brands. The purpose of this study is to test a model that analyzes the relationship among brand involvement, consumer-brand interaction and behavioral intention in the context of luxury brand-related activities on social media. Based on content value theory, the present research identifies the moderating role of utilitarian/hedonic motivations on the relationships proposed. Data were collected from 326 social media users who look for information on internet about luxury brands before purchasing a specific brand. We provide evidence indicating positive relationships between brand involvement, consumer-brand interaction and behavioral intention. The results also confirm the moderating role of the utilitarian/hedonic motivations. This study provides recommendations to luxury brands to understand the nature of consumer involvement and brand-customer relationship in order to forecast the behavioral intention of their consumers more accurately. Copyright © 2018 Elsevier Inc. All rights reserved.

  19. Understanding household switching behavior in the retail electricity market

    International Nuclear Information System (INIS)

    Yang, Yingkui

    2014-01-01

    Deregulation of the Danish retail electricity market nearly a decade ago has produced little consumer switching among suppliers or renegotiation of supplier service contracts. From an energy policy perspective, a certain amount of supplier switching is an important indicator of the success of market deregulation. This argues that poor relationship management and a lack of economic benefits are two critical barriers to consumer switching. Latent class analysis indicates that only 11.4% of consumers are non-switchers, whereas 41.1% can be considered potential switchers and approximately one-half (47.5%) can be considered apathetic consumers. We also discuss the managerial implications for both electricity suppliers and policy makers. - Highlights: • This paper investigates the barriers for electricity supplier switching in Denmark. • Four switching barriers were identified. • Relationship management and economic benefits are critical for consumer switching. • Three consumer segments for electricity supplier switching were identified

  20. CONSUMERS' INTENTION TO ATTEND SOCCER EVENTS: APPLICATION AND EXTENSION OF THE THEORY OF PLANNED BEHAVIOR.

    Science.gov (United States)

    Eddosary, Melfy; Ko, Yong Jae; Sagas, Michael; Kim, Hee Youn

    2015-08-01

    The purpose of this study was to identify important factors of consumers' intention to attend professional soccer events among Saudi Arabian soccer fans. To explore the decision-making process of this relatively understudied population, the theory of planned behavior was used as theoretical background. Particularly, this study measured the effect of attitude, subjective norm, perceived behavioral control (time and money), and game importance on intention to attend, and examined the moderating role of commitment. Structural equation modeling (SEM) using 231 Saudi university students (M = 21.9 yr., SD = 1.21) indicate that attitude and game importance were significantly related to attendance intention. The effect of subjective norms was significant only for the low commitment group and game importance was more important for the low than the high commitment group.

  1. The Demand Side in Economic Models of Energy Markets: The Challenge of Representing Consumer Behavior

    International Nuclear Information System (INIS)

    Krysiak, Frank C.; Weigt, Hannes

    2015-01-01

    Energy models play an increasing role in the ongoing energy transition processes either as tools for forecasting potential developments or for assessments of policy and market design options. In recent years, these models have increased in scope and scale and provide a reasonable representation of the energy supply side, technological aspects and general macroeconomic interactions. However, the representation of the demand side and consumer behavior has remained rather simplistic. The objective of this paper is twofold. First, we review existing large-scale energy model approaches, namely bottom-up and top-down models, with respect to their demand-side representation. Second, we identify gaps in existing approaches and draft potential pathways to account for a more detailed demand-side and behavior representation in energy modeling.

  2. The Path to Savings: Understanding the Federal Purchase of Energy-Consuming Products

    Energy Technology Data Exchange (ETDEWEB)

    Taylor, Margaret [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Fujita, K. Sydny [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)

    2012-09-17

    Energy efficiency has been a federal procurement policy objective since at least 1992, with the origin of the Energy Efficient Product Procurement (EEPP) program within the larger Federal Energy Management Program (FEMP). Today, the EEPP program’s mandate is based on requirements that 95% of new contract actions, task orders, and delivery orders for products and services be energy and water efficient, as laid out in Executive Order 13514 in 2009. Facilitating full compliance with EO 13514 presents a significant strategic planning challenge to the FEMP EEPP program, given the size of the federal government, the range of missions of its many agencies, the mix of management approaches for its buildings, and the diverse set of roughly 80 energy efficient products which has been established through preceding legislation and executive orders. The goal of this report is to aid the program in prioritizing its resources by providing an overview of how the purchase of energy-consuming products occurs in today’s evolving federal procurement system, as well as identify likely intervention points and compliance review mechanisms. Through a synthesis of the literature on U.S. federal sector procurement and two dozen primary interviews, the report particularly focuses on the importance of price in determining the actor(s) responsible for any given purchase of an energy-consuming product. This identification is important, as the relevant actors are trained and reviewed in different ways that the FEMP EEPP program can prioritize for targeting, based on the decision criteria such as the potential energy savings associated with the actor’s purchases or the administrative ease of the intervention.

  3. Understanding the Implications of Neural Population Activity on Behavior

    Science.gov (United States)

    Briguglio, John

    Learning how neural activity in the brain leads to the behavior we exhibit is one of the fundamental questions in Neuroscience. In this dissertation, several lines of work are presented to that use principles of neural coding to understand behavior. In one line of work, we formulate the efficient coding hypothesis in a non-traditional manner in order to test human perceptual sensitivity to complex visual textures. We find a striking agreement between how variable a particular texture signal is and how sensitive humans are to its presence. This reveals that the efficient coding hypothesis is still a guiding principle for neural organization beyond the sensory periphery, and that the nature of cortical constraints differs from the peripheral counterpart. In another line of work, we relate frequency discrimination acuity to neural responses from auditory cortex in mice. It has been previously observed that optogenetic manipulation of auditory cortex, in addition to changing neural responses, evokes changes in behavioral frequency discrimination. We are able to account for changes in frequency discrimination acuity on an individual basis by examining the Fisher information from the neural population with and without optogenetic manipulation. In the third line of work, we address the question of what a neural population should encode given that its inputs are responses from another group of neurons. Drawing inspiration from techniques in machine learning, we train Deep Belief Networks on fake retinal data and show the emergence of Garbor-like filters, reminiscent of responses in primary visual cortex. In the last line of work, we model the state of a cortical excitatory-inhibitory network during complex adaptive stimuli. Using a rate model with Wilson-Cowan dynamics, we demonstrate that simple non-linearities in the signal transferred from inhibitory to excitatory neurons can account for real neural recordings taken from auditory cortex. This work establishes and tests

  4. Understanding Effects of Flexible Spending Accounts on People with Disabilities: The Case of a Consumer-Directed Care Program.

    Science.gov (United States)

    Lombe, Margaret; Inoue, Megumi; Mahoney, Kevin; Chu, Yoosun; Putnam, Michelle

    2016-01-01

    This study set out to explore the saving behavior, barriers, and facilitators along with effects of participating in a consumer-directed care program among people with disabilities in the state of West Virginia (N = 29). Results suggest that respondents were able to save money through the program to enable them to purchase goods and services they needed to enhance their welfare and quality of life. Generally, items saved for fell into 3 broad categories: household equipment, individual functioning, and home modification. Facilitators and barriers to saving were also indicated and so were the benefits of program participation. Program and policy implications are presented.

  5. The effects of preference for information on consumers' online health information search behavior.

    Science.gov (United States)

    Zhang, Yan

    2013-11-26

    Preference for information is a personality trait that affects people's tendency to seek information in health-related situations. Prior studies have focused primarily on investigating its impact on patient-provider communication and on the implications for designing information interventions that prepare patients for medical procedures. Few studies have examined its impact on general consumers' interactions with Web-based search engines for health information or the implications for designing more effective health information search systems. This study intends to fill this gap by investigating the impact of preference for information on the search behavior of general consumers seeking health information, their perceptions of search tasks (representing information needs), and user experience with search systems. Forty general consumers who had previously searched for health information online participated in the study in our usability lab. Preference for information was measured using Miller's Monitor-Blunter Style Scale (MBSS) and the Krantz Health Opinion Survey-Information Scale (KHOS-I). Each participant completed four simulated health information search tasks: two look-up (fact-finding) and two exploratory. Their behaviors while interacting with the search systems were automatically logged and ratings of their perceptions of tasks and user experience with the systems were collected using Likert-scale questionnaires. The MBSS showed low reliability with the participants (Monitoring subscale: Cronbach alpha=.53; Blunting subscale: Cronbach alpha=.35). Thus, no further analyses were performed based on the scale. KHOS-I had sufficient reliability (Cronbach alpha=.77). Participants were classified into low- and high-preference groups based on their KHOS-I scores. The high-preference group submitted significantly shorter queries when completing the look-up tasks (P=.02). The high-preference group made a significantly higher percentage of parallel movements in query

  6. The Effect of Doctor-Consumer Interaction on Social Media on Consumers’ Health Behaviors: Cross-Sectional Study

    Science.gov (United States)

    Wu, Tailai; Deng, Zhaohua; Gaskin, Darrell J; Zhang, Donglan; Wang, Ruoxi

    2018-01-01

    Background Both doctors and consumers have engaged in using social media for health purposes. Social media has changed traditional one-to-one communication between doctors and patients to many-to-many communication between doctors and consumers. However, little is known about the effect of doctor-consumer interaction on consumers’ health behaviors. Objective The aim of this study was to investigate how doctor-consumer interaction in social media affects consumers’ health behaviors. Methods On the basis of professional-client interaction theory and social cognitive theory, we propose that doctor-consumer interaction can be divided into instrumental interaction and affective interaction. These two types of interactions influence consumers’ health behaviors through declarative knowledge (DK), self-efficacy (SE), and outcome expectancy (OE). To validate our proposed research model, we employed the survey method and developed corresponding measurement instruments for constructs in our research model. A total of 352 valid answers were collected, and partial least square was performed to analyze the data. Results Instrumental doctor-consumer interaction was found to influence consumers’ DK (t294=5.763, Pconsumer interaction also impacted consumers’ DK (t294=4.025, Pconsumers’ DK (t294=3.838, Pconsumers’ health behaviors. Our mediation analysis showed that consumers’ DK, SE, and OE partially mediated the effect of instrumental interaction on health behaviors, whereas the three mediators fully mediated the effect of affective interaction on health behaviors. Conclusions Compared with many intentional intervention programs, doctor-consumer interaction can be treated as a natural cost-effective intervention to promote consumers’ health behaviors. Meanwhile, both instrumental and affective interaction should be highlighted for the best interaction results. DK, SE, and OE are working mechanisms of doctor-consumer interaction. PMID:29490892

  7. ORGANIC PRODUCTS, CONSUMER BEHAVIOR ON MARKET AND EUROPEAN ORGANIC PRODUCT MARKET SITUATION

    Directory of Open Access Journals (Sweden)

    Marcela Chreneková

    2011-07-01

    Full Text Available Normal 0 21 false false false MicrosoftInternetExplorer4 The market of organic products around the world increased its volume in Central and Eastern Europe with organic food market has a number of shared features, which include the relatively low demand for organic food, low share of regular customers, the problems of producers marketing, the lack of enterprises which process organic products. Consumer behavior purchasing organic foods is influenced by several factors, among which is dominated consumer personality, income, finances and lifestyle, as well as psychological factors such as perception, motivation, learning, cognition and attitudes. Cultural and social factors in consumer behavior exhibit a lesser degree. Organic fruit and organic vegetables quality is generally higher for content of biologically active substances such as vitamins, polyphenols and flavonoids. The content of pesticide residues in organic food is significantly lower than conventional production. Regular monitoring of chemical and microbiological safety of organic products already in the primary production occurring in the raw state and after working in various sectors of food, an intensification of awareness raising and targeted increased support for organic agriculture. Multifunctional sector and increased support for family farms oriented for sectors with higher added value than the home sale, production processing on the farm and so on. By support of the sale of high quality domestic production by the state will be possible to persuade more people to personal health status and greater consumption of organic food  affects the health and prevent the occurrence of various diseases.doi:10.5219/96  

  8. The effect of life-cycle cost disclosure on consumer behavior

    Science.gov (United States)

    Deutsch, Matthias

    For more than 20 years, analysts have reported on the so-called "energy paradox" or the "energy efficiency gap", referring to the fact that economic agents could in principle lower their total cost at current prices by using more energy-efficient technology but, nevertheless, often decide not to do so. Theory suggests that providing information in a simplified way could potentially reduce this "efficiency gap". Such simplification may be achieved by providing the estimated monetary operating cost and life-cycle cost (LCC) of a given appliance---which has been a recurring theme within the energy policy and efficiency labeling community. Yet, little is known so far about the causal effects of LCC disclosure on consumer action because of the gap between the acquisition of efficiency information and consumer purchasing behavior in the real marketplace. This dissertation bridges the gap by experimentally integrating LCC disclosure into two major German commercial websites---a price comparison engine for cooling appliances, and an online shop for washing machines. Internet users arriving on these websites were randomly assigned to two experimental groups, and the groups were exposed to different visual stimuli. The control group received regular product price information, whereas the treatment group was, in addition, offered information about operating cost and total LCC. Click-stream data of consumers' shopping behavior was evaluated with multiple regression analysis by controlling for several product characteristics. This dissertation finds that LCC disclosure reduces the mean energy use of chosen cooling appliances by 2.5% (pinformation formats for LCC disclosure.

  9. Understanding Jordanian Psychiatric Nurses’ Smoking Behaviors: A Grounded Theory Study

    Directory of Open Access Journals (Sweden)

    Khaldoun M. Aldiabat

    2013-01-01

    Full Text Available Purpose. Smoking is prevalent in psychiatric facilities among staff and patients. However, there have been few studies of how contextual factors in specific cultures influence rates of smoking and the health promotion role of psychiatric nurses. This paper reports the findings of a classical grounded theory study conducted to understand how contextual factors in the workplace influences the smoking behaviors of Jordanian psychiatric nurses (JPNs. Method. Semi-structured individual interviews were conducted with a sample of eight male JPNs smokers at a psychiatric facility in Amman, Jordan. Findings. Constant comparative analysis identified becoming a heavy smoker as a psychosocial process characterized by four sub-categories: normalization of smoking; living in ambiguity; experiencing workplace conflict; and, facing up to workplace stressors. Conclusion. Specific contextual workplace factors require targeted smoking cessation interventions if JPNs are to receive the help they need to reduce health risks associated with heavy smoking.

  10. Consumer entrepreneurship

    NARCIS (Netherlands)

    Dentoni, Domenico; Poldner, Kim; Pascucci, Stefano; Gartner, William B.

    2017-01-01

    The objective of this chapter is to understand innovative processes of resource redeployment taking place during consumption. We label this as consumer entrepreneurship. We define consumer entrepreneurship as the process of sharing and recombining resources innovatively to seek opportunities for

  11. INVESTIGATING THE CONSUMER BEHAVIOR AND FACTORS CAUSING CONSUMER DISTRUST – A CASE STUDY IN ARVAND FREE ZONE

    OpenAIRE

    Feridoun Omidi; Babak Darabinejad; Aref Loveymi; Hasan Cheraghi Kutiani

    2017-01-01

    In line with rapid growth of the transportation industry that facilitates the trade and business, companies send their products easily in the shortest time to most distant points of the world. Despite development in recent years, the business future of Arvand Free Zone in Khuzestan Province and markets related to it are at risk. The most important reason in this regard is consumer distrust in various stages of advertising. This investigation uses quantitative and qualitative method in order t...

  12. [The impact of consumer behavior on the development of overweight children. An overview].

    Science.gov (United States)

    Reisch, L A; Gwozdz, W

    2010-07-01

    The goal of this article is to provide an overview of internal and external factors influencing childhood obesity. Overweight and obese children are more likely to become overweight and obese adults with the well-known negative psychological, social, and economic consequences. Politics and research are searching for efficient prevention and intervention strategies. Consumer research helps to better understand the underlying mechanisms and feedback loops. Increasingly, children's complex and multilayered "obesogenic" environment is held responsible for the increasing number of overweight children. Based on an ecological model, the paper explores the scientific evidence of these environmental factors on an individual, an interpersonal (i.e., family, peers), as well as on a community level (i.e., the physical environment). Furthermore, it looks at societal factors, such as media influence, advertising, product offers, and consumer policies. It concludes that access, affordability, and availability of healthy diets and lifestyles are crucial factors to develop and sustain healthy lifestyles. Implications for consumer and corporate policy are drawn.

  13. Understanding the control of ingestive behavior in primates.

    Science.gov (United States)

    Wilson, Mark E; Moore, Carla J; Ethun, Kelly F; Johnson, Zachary P

    2014-06-01

    This article is part of a Special Issue "Energy Balance". Ingestive behavior in free-ranging populations of nonhuman primates is influenced by resource availability and social group organization and provides valuable insight on the evolution of ecologically adaptive behaviors and physiological systems. As captive populations were established, questions regarding proximate mechanisms that regulate food intake in these animals could be more easily addressed. The availability of these captive populations has led to the use of selected species to understand appetite control or metabolic physiology in humans. Recognizing the difficulty of quantitating food intake in free-ranging groups, the use of captive, singly-housed animals provided a distinct advantage though, at the same time, produced a different social ecology from the animals' natural habitat. However, the recent application of novel technologies to quantitate caloric intake and energy expenditure in free-feeding, socially housed monkeys permits prospective studies that can accurately define how food intake changes in response to any number of interventions in the context of a social environment. This review provides an overview of studies examining food intake using captive nonhuman primates organized into three areas: a) neurochemical regulation of food intake in nonhuman primates; b) whether exposure to specific diets during key developmental periods programs differences in diet preferences or changes the expression of feeding related neuropeptides; and c) how psychosocial factors influence appetite regulation. Because feeding patterns are driven by more than just satiety and orexigenic signals, appreciating how the social context influences pattern of feeding in nonhuman primates may be quite informative for understanding the biological complexity of feeding in humans. Copyright © 2014 Elsevier Inc. All rights reserved.

  14. Understanding and Predicting Human Behavior for Social Communities

    Science.gov (United States)

    Simoes, Jose; Magedanz, Thomas

    Over the last years, with the rapid advance in technology, it is becoming increasingly feasible for people to take advantage of the devices and services in the surrounding environment to remain "connected" and continuously enjoy the activity they are engaged in, be it sports, entertainment, or work. Such a ubiquitous computing environment will allow everyone permanent access to the Internet anytime, anywhere and anyhow [1]. Nevertheless, despite the evolution of services, social aspects remain in the roots of every human behavior and activities. Great examples of such phenomena are online social networks, which engage users in a way never seen before in the online world. At the same time, being aware and communicating context is a key part of human interaction and is a particularly powerful concept when applied to a community of users where services can be made more personalized and useful. Altogether, harvesting context to reason and learn about user behavior will further enhance the future multimedia vision where services can be composed and customized according to user context. Moreover, it will help us to understand users in a better way.

  15. Understanding recurrent crime as system-immanent collective behavior.

    Directory of Open Access Journals (Sweden)

    Matjaž Perc

    Full Text Available Containing the spreading of crime is a major challenge for society. Yet, since thousands of years, no effective strategy has been found to overcome crime. To the contrary, empirical evidence shows that crime is recurrent, a fact that is not captured well by rational choice theories of crime. According to these, strong enough punishment should prevent crime from happening. To gain a better understanding of the relationship between crime and punishment, we consider that the latter requires prior discovery of illicit behavior and study a spatial version of the inspection game. Simulations reveal the spontaneous emergence of cyclic dominance between "criminals", "inspectors", and "ordinary people" as a consequence of spatial interactions. Such cycles dominate the evolutionary process, in particular when the temptation to commit crime or the cost of inspection are low or moderate. Yet, there are also critical parameter values beyond which cycles cease to exist and the population is dominated either by a stable mixture of criminals and inspectors or one of these two strategies alone. Both continuous and discontinuous phase transitions to different final states are possible, indicating that successful strategies to contain crime can be very much counter-intuitive and complex. Our results demonstrate that spatial interactions are crucial for the evolutionary outcome of the inspection game, and they also reveal why criminal behavior is likely to be recurrent rather than evolving towards an equilibrium with monotonous parameter dependencies.

  16. Understanding Green Purchase Behavior: College Students and Socialization Agents

    Science.gov (United States)

    Yan, Ruoh-Nan; Xu, Huimin

    2010-01-01

    Taking the perspective of consumer socialization theory, this study examined the influences of different socialization agents on consumers' purchases of green products. A total of 224 surveys were distributed to students enrolled in a business-related course at a major university in the northeastern United States. The objectives were twofold. The…

  17. 77 FR 12031 - Impacts of Overdraft Programs on Consumers

    Science.gov (United States)

    2012-02-28

    ... uncertain what impact these changes to Regulation DD have had on consumer behavior or on the incidence... related fees are charged? c. What changes in consumer behavior or understanding of overdrafts have... programs on consumer behavior and options is of particular interest to the Bureau. Some have argued that...

  18. ANALYSIS OF RELATIONSHIP BETWEEN CONSUMER BEHAVIOR AND EFFECTIVENESS OF HEART MEDICINES

    Directory of Open Access Journals (Sweden)

    Tomori Gergo

    2015-07-01

    Full Text Available Nowadays many research dealing with the food consumer behavior and its relationship with health status of population, thus the demand of pharmaceutical market. It is well known that cardiovascular diseases such as ischaemic heart diseases are the most common cause of the early and suddenly mortality. The higher level of pharmaceutical preventive technologies may result partly that fewer people need to consume heart medicines due to the healthy diet, on the other hand that the therapies can keep low the heart mortality rate inside of all mortality. Effectiveness of medicine treating heart diseases is not same in the examined OECD countries, which can also be traced back to different food consumption due to the same forms of treatment and the risks of the disease between regions. The examined OECD countries were selected based on consumer data availability. The target of analysis is to research the relationship between the „ineffectiveness” of heart medicine consumption (via the heart mortality data and the health awareness in food consumption that also shows the subjective utility of preventive health services. During the examination of preventive services market it could be consider only costumer decisions those motivate effort to realize and maximize health utility that can obtain by reducing the objective likelihood of later illness (prevention defined by the reduction of influenced risk factors. For this it has to be eliminated the impact of all factors in consumption those are not associated with health consciousness – calculation of price and income flexibility serve it. Every nutritional culture considered unhealthy or incorrect, which exceeds the critical values expressed in dietetics recommendations. The data described in a 2 dimensional diagrams, and between diagrams the distances from reference country data to data of another country examine with correlation coefficient. It can conclude there is a strongest connection between the

  19. Understanding the behavior of floodplains as human-water systems

    Science.gov (United States)

    Di Baldassarre, G.; Brandimarte, L.

    2012-12-01

    Floodplains are among the most valuable ecosystems for supporting biodiversity and providing services to the environment. Moreover, they are home of approximately one-sixth of the world population as they offer favorable conditions for economic development. As a result, flood disasters currently affect more than 100 million people a year. Sadly, flood losses and fatalities are expected to increase further in many countries because of population growth as well as changes in land use and climate. Given the relevance of floodplain systems, a number of social scientists have examined how the frequency and severity of flooding often determine whether human development in floodplains is desirable or not. Meanwhile, many earth scientists have investigated the impact of human activities (e.g. land-use changes, urbanization, river training) on the frequency and magnitude of floods. In fact, as human activities change the frequency of flooding, the frequency of flooding affects human developments in floodplain areas. Yet, these dynamic interactions between floods and societies and the associated feedback mechanisms remain largely unexplored and poorly understood. As a result, we typically consider humans as external forcing (or boundary condition) without representing the feedback loops and our prediction of future trajectories are therefore extremely limited. This presentation shows a first attempt to understand the behavior of floodplains as coupled human-water systems. In particular, we analyzed a number of long time series of hydrological and population data in the Po River Basin (Italy) to explore the feedback mechanisms, reciprocal effects, surprises, and threshold mechanisms, taking place in floodplain systems. The outcomes of the study enable a better understanding of how the occurrences of floods shape human developments while, at the same time, human activities shape the magnitude and frequency of floods. The presentation also discusses the opportunities offered by

  20. A Learning-Style Theory for Understanding Autistic Behaviors

    Science.gov (United States)

    Qian, Ning; Lipkin, Richard M.

    2011-01-01

    Understanding autism's ever-expanding array of behaviors, from sensation to cognition, is a major challenge. We posit that autistic and typically developing brains implement different algorithms that are better suited to learn, represent, and process different tasks; consequently, they develop different interests and behaviors. Computationally, a continuum of algorithms exists, from lookup table (LUT) learning, which aims to store experiences precisely, to interpolation (INT) learning, which focuses on extracting underlying statistical structure (regularities) from experiences. We hypothesize that autistic and typical brains, respectively, are biased toward LUT and INT learning, in low- and high-dimensional feature spaces, possibly because of their narrow and broad tuning functions. The LUT style is good at learning relationships that are local, precise, rigid, and contain little regularity for generalization (e.g., the name–number association in a phonebook). However, it is poor at learning relationships that are context dependent, noisy, flexible, and do contain regularities for generalization (e.g., associations between gaze direction and intention, language and meaning, sensory input and interpretation, motor-control signal and movement, and social situation and proper response). The LUT style poorly compresses information, resulting in inefficiency, sensory overload (overwhelm), restricted interests, and resistance to change. It also leads to poor prediction and anticipation, frequent surprises and over-reaction (hyper-sensitivity), impaired attentional selection and switching, concreteness, strong local focus, weak adaptation, and superior and inferior performances on simple and complex tasks. The spectrum nature of autism can be explained by different degrees of LUT learning among different individuals, and in different systems of the same individual. Our theory suggests that therapy should focus on training autistic LUT algorithm to learn regularities

  1. A learning-style theory for understanding autistic behaviors

    Directory of Open Access Journals (Sweden)

    Ning eQian

    2011-08-01

    Full Text Available Understanding autism’s ever-expanding array of behaviors, from sensation to cognition, is a major challenge. We posit that autistic and typically-developing brains implement different algorithms that are better suited to learn, represent, and process different tasks; consequently, they develop different interests and behaviors. Computationally, a continuum of algorithms exists, from lookup-table (LUT learning, which aims to store experiences precisely, to interpolation (INT learning, which focuses on extracting underlying statistical structure (regularities from experiences. We hypothesize that autistic and typical brains, respectively, are biased toward LUT and INT learning, in low and high dimensional feature spaces, possibly because of their narrow and broad tuning functions. The LUT style is good at learning relationships that are local, precise, rigid, and contain little regularity for generalization (e.g., the name-number association in a phonebook. However, it is poor at learning relationships that are context dependent, noisy, flexible, and do contain regularities for generalization (e.g., associations between gaze direction and intention, language and meaning, sensory input and interpretation, motor-control signal and movement, and social situation and proper response. The LUT style poorly compresses information, resulting in inefficiency, sensory overload (overwhelm, restricted interests, and resistance to change. It also leads to poor prediction and anticipation, frequent surprises and over-reaction (hyper-sensitivity, impaired attentional selection and switching, concreteness, strong local focus, weak adaptation, and superior and inferior performances on simple and complex tasks. The spectrum nature of autism can be explained by different degrees of LUT learning among different individuals, and in different systems of the same individual. Our theory suggests that therapy should focus on training autistic LUT algorithm to learn

  2. A Contextual Behavior Science Framework for Understanding How Behavioral Flexibility Relates to Anxiety.

    Science.gov (United States)

    Palm Reed, Kathleen M; Cameron, Amy Y; Ameral, Victoria E

    2017-09-01

    There is a growing literature focusing on the emerging idea that behavioral flexibility, rather than particular emotion regulation strategies per se, provides greater promise in predicting and influencing anxiety-related psychopathology. Yet this line of research and theoretical analysis appear to be plagued by its own challenges. For example, middle-level constructs, such as behavioral flexibility, are difficult to define, difficult to measure, and difficult to interpret in relation to clinical interventions. A key point that some researchers have made is that previous studies examining flexible use of emotion regulation strategies (or, more broadly, coping) have failed due to a lack of focus on context. That is, examining strategies in isolation of the context in which they are used provides limited information on the suitability, rigid adherence, or effectiveness of a given strategy in that situation. Several of these researchers have proposed the development of new models to define and measure various types of behavioral flexibility. We would like to suggest that an explanation of the phenomenon already exists and that we can go back to our behavioral roots to understand this phenomenon rather than focusing on defining and capturing a new process. Indeed, thorough contextual behavioral analyses already yield a useful account of what has been observed. We will articulate a model explaining behavioral flexibility using a functional, contextual framework, with anxiety-related disorders as an example.

  3. Consumer Attitudes, Knowledge, and Behavior in the Russian Market for Organic Food

    Directory of Open Access Journals (Sweden)

    Oliver Meixner

    2014-08-01

    Full Text Available In the past few decades, the market for organic food has developed well in Western European countries and comparable markets like the United States or Canada. While these markets are now approaching market saturation, other markets still have huge potential for growth and are therefore of special interest to export companies. In this paper, we analyze the demands, knowledge, and expectations of the emerging market in Russia. It is well documented that the Russian market for organic food has had a much higher growth rate than Western markets in recent years. According to the USDA, the Russian market grew significantly during the last years. The increase might also be due to changes in Russian consumers’ behavior. However, some challenges must be considered when entering the Russian market with premium products: (1 a large number of low‐income consumers are not able topay for premium products, and (2 up until now, there have been no official organic labels available in Russia, and, therefore, it is likely that the Russian population lacks knowledge of what organic food is and which requirements are connected to the organic production process. Considering these restrictions, we analyzed important factors affecting Russian consumers’ food choice on the one hand and their knowledge of organic food on the other. This paper presents results for one specific product (organic potatoes, which can be considered to be a typical alternative to low‐priced, conventional products. A conjoint analysis was conducted in Saint Petersburg (n = 300 to investigate the importance of the buying attributes of organic potatoes. While the results are not representative of the whole Russian market, they show crucial differences in consumer attitudes compared to Western markets and confirm that the average consumer knowledge about this product category remains low. These findings offer valuable information to those stakeholders of the supply chain who want to enter a

  4. Attitudes and Behavior of Consumers Related to the Inspection of Food Labels

    Directory of Open Access Journals (Sweden)

    Gül AYGEN

    2012-09-01

    Full Text Available The purpose of this study is to find out about the attitudes and behavior of Turkish consumers related to their inspection of “food labels”, one of the important elements of food safety, and to increase awareness pertinent to the topic. Upon completion of the field survey, SPSS has been utilized in the statistical analyses of the questionnaires responded to by 500 consumers. Frequency distributions, Mann-Whitney and Kruskal-Wallis tests have been employed for analysis of results. Among the major findings are the following: “Nutrition” information is read less frequently compared to “label” information; the “expiration date”, “production date”, “shelf life”, “name and brand of the product”, and “ingredients” are among the most frequently read label information; food labels are read more in case “the product is new on the market”, “is purchased for the first time or is purchased infrequently”; the most influential reason for non-use of labels is that there is “no need to read labels due to purchase of the same brands, all the time, based on habits and past positive experience”. Of the analyzed demographic variables, differences were encountered only in case of “age” and “education level” with respect to “frequency of label readership”. Findings are evaluated in terms of the State, related institutions, producers-retailers, consumers, and further research, in the last part of the study.

  5. THE ANALYSIS OF THE BRAŞOV CONSUMER BEHAVIOR REGARDING THE USE OF THE LEASING SERVICES

    Directory of Open Access Journals (Sweden)

    OANA BĂRBULESCU (ŞEITAN

    2012-01-01

    Full Text Available The leasing market is in a constant diversification, the services provided within having the role, on the one hand, to stimulate the sales of high quality goods, and on the other hand, to reduce the flows of cheap and poor quality goods. Thus, if, initially, the use of leasing services had as a main purpose the acquisition of vehicles, now there is a growing demand for the financing of the equipment and buildings. Under the effect of the economic – financial crisis, the Romanian leasing market registered significant decreases across all customer segments. In this context, it appeared the necessity of drawing up some market researches in order to investigate the using behavior of the consumers of leasing services, their results could be using in the development and implementation of the marketing strategies adopted by the companies from the leasing sector.

  6. Consumer Education for Today's Youth.

    Science.gov (United States)

    Nickols, Sharon Y.; Powell, Claire L.

    1979-01-01

    A random survey of Oklahoma Four H Club members was made by Oklahoma State University to better understand the factors influencing adolescent consumer behavior. Based on this study, suggestions for improving extension consumer education through the Four H Clubs are made. (MF)

  7. Understanding bulk behavior of particulate materials from particle scale simulations

    Science.gov (United States)

    Deng, Xiaoliang

    Particulate materials play an increasingly significant role in various industries, such as pharmaceutical manufacturing, food, mining, and civil engineering. The objective of this research is to better understand bulk behaviors of particulate materials from particle scale simulations. Packing properties of assembly of particles are investigated first, focusing on the effects of particle size, surface energy, and aspect ratio on the coordination number, porosity, and packing structures. The simulation results show that particle sizes, surface energy, and aspect ratio all influence the porosity of packing to various degrees. The heterogeneous force networks within particle assembly under external compressive loading are investigated as well. The results show that coarse-coarse contacts dominate the strong network and coarse-fine contacts dominate the total network. Next, DEM models are developed to simulate the particle dynamics inside a conical screen mill (comil) and magnetically assisted impaction mixer (MAIM), both are important particle processing devices. For comil, the mean residence time (MRT), spatial distribution of particles, along with the collision dynamics between particles as well as particle and vessel geometries are examined as a function of the various operating parameters such as impeller speed, screen hole size, open area, and feed rate. The simulation results can help better understand dry coating experimental results using comil. For MAIM system, the magnetic force is incorporated into the contact model, allowing to describe the interactions between magnets. The simulation results reveal the connections between homogeneity of mixture and particle scale variables such as size of magnets and surface energy of non-magnets. In particular, at the fixed mass ratio of magnets to non-magnets and surface energy the smaller magnets lead to better homogeneity of mixing, which is in good agreement with previously published experimental results. Last but not

  8. Understanding Social Learning Behaviors via a Virtual Field Trip

    Directory of Open Access Journals (Sweden)

    Xin Bai

    2014-06-01

    Full Text Available This is a multidisciplinary study investigating how a virtual rather than face-to-face field trip can be conducted in a real-world setting and how students respond to such a social learning opportunity. Our participants followed a story of a stroke patient at her virtual home and in a virtual hospital via a teaching vignette. They were then given a new case and got on a virtual trip via a multiuser virtual environment. They played the roles of patients, relatives, doctors, or nurses, experiencing the emotional, physical, or social impacts those stakeholders may go through. Our study finds the overall participation of the Virtual Group is 50% more than the Text Group. Although the Virtual Group generates much more nodes in total, they focused much less on knowledge sharing and comparing than the Text Group (46 vs. 67, but more on other higher-level aspects of social interactions, such as knowledge discovery (57 vs. 42, co-construction (66 vs. 39, testing and modification (58 vs. 24 and application of newly constructed meaning (60 vs. 16. Analysis of students’ virtual field activities and in-depth discussions of important issues implied are included to help understand social learning behaviors during a virtual field trip. Sustainability of such systems is discussed.

  9. A Behavioral Approach to Understanding Green Consumerism Using Latent Class Choice Analysis

    DEFF Research Database (Denmark)

    Peschel, Anne Odile; Grebitus, Carola; Steiner, Bodo

    To better understand motivations of consumers making choices among sustainability-labeled food products, this paper analyzes drivers of stated choices for a dietary staple labeled with carbon and water foodprints. Latent class modeling of survey responses reveals distinct consumer segments based ...

  10. A Behavioral Approach to Understanding Green Consumerism Using Latent Class Choice Analysis

    DEFF Research Database (Denmark)

    Peschel, Anne Odile; Grebitus, Carola; Steiner, Bodo

    To better understand motivations of consumers making choices among sustainability-labeled food products, this paper analyzes drivers of stated choices for a dietary staple labeled with carbon and water foodprints. Latent class modeling of survey responses reveals distinct consumer segments based...

  11. THE ROLES OF CONSUMER’S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES: An Empirical Study on Green Consumer Behavior

    OpenAIRE

    Junaedi, M. F. Shellyana

    2007-01-01

    This study examines the causal effect of existing relationship amongst green purchasing, which are attitudinal and behavioral approaches, consumer values, ecological affect, ecological knowledge, and green purchase intention. The survey result provides a reasonable support for the validity of the proposed model. Specifically, the finding from structural equation model confirms the influence of consumer values orientation, ecological affect, and ecological knowledge on their attitudes towards ...

  12. AIDS, behavior, and culture: understanding evidence-based prevention

    National Research Council Canada - National Science Library

    Green, Edward C; Ruark, Allison Herling

    2011-01-01

    .... Arguing for a behavior-based approach, the authors make the case that the most effective programs are those that encourage fundamental behavioral changes such as faithfulness, avoidance of concurrent...

  13. Marketing biofortified crops: insights from consumer research ...

    African Journals Online (AJOL)

    As the market for biofortified seed and food grows, farmers increasingly market their excess production to consumers. To develop a global strategy for consumer marketing of biofortified crops, research is needed to understand consumer perceptions, insights, and behaviors around food, agriculture, nutrition and ...

  14. Understanding the antecedents of consumers' attitudes towards doggy bags in restaurants: Concern about food waste, culture, norms and emotions

    OpenAIRE

    Sirieix, Lucie; Lála , Jan; Kocmanová, Klára

    2017-01-01

    Based on a qualitative study with 20 respondents in France and 20 respondents from the Czech Republic, this study aims to better understand how consumers’ concern about food waste, culture, social norms and emotions contribute to consumers’ attitudes and behaviors related to doggy bags. Results highlight a double paradox between conflicting norms and emotions: personal norms encourage not to waste while salient social norms encourage leaving leftovers; asking for a doggy bag generates immedia...

  15. Medical Drama Viewing and Healthy Lifestyle Behaviors: Understanding the Role of Health Locus of Control Beliefs and Education Level.

    Science.gov (United States)

    Kim, Sungsu; Baek, Young Min

    2017-11-22

    The present study advances the understanding of how medical drama viewing influences healthy lifestyle behaviors (e.g., smoking, exercising, and consuming vegetables) by examining the role of the health locus of control (HLOC) beliefs and education level. An analysis of nationally representative data reveals that watching medical dramas is positively associated with chance and powerful others' HLOC beliefs. In addition, healthy lifestyle behaviors are positively associated with the internal HLOC belief and are negatively associated with the chance and powerful others' HLOC beliefs. Research findings demonstrate that there are indirect effects of medical drama viewing on these behaviors via chance and powerful others' HLOC beliefs. The indirect effect through the powerful others' HLOC belief is also contingent on the education level. The implications for the role of HLOC beliefs and education level in terms of the effects of medical dramas on health-promoting behaviors are discussed.

  16. Attitudes vs. Purchase Behaviors as Experienced Dissonance: The Roles of Knowledge and Consumer Orientations in Organic Market

    Science.gov (United States)

    Hidalgo-Baz, María; Martos-Partal, Mercedes; González-Benito, Óscar

    2017-01-01

    This research focuses on the incongruity between positive attitudinal responses but a lack of purchase behavior in organic markets. According to cognitive dissonance theory, consumer orientations toward the benefits attributed to organic products (environmental protection, health, hedonic) relieve the dissonance that results from this attitude–behavior incongruity. Knowledge also functions as a transmitter, from positive attitudes to purchase behaviors, thereby reducing the incongruity. Using quota sampling in a survey study, this paper tests the hypotheses from linear regression models. The results show that orientations and knowledge improve the congruity between attitudes and purchase behaviors toward organic products. Moreover, interaction effects arise between the environmental protection orientation and knowledge and between the hedonic orientation and knowledge. Increasing knowledge mitigates the difference between attitudes and purchase behaviors, especially for consumers with environmental protection or hedonic orientations. These findings have several important implications for research and practice. PMID:28286489

  17. Attitudes vs. Purchase Behaviors as Experienced Dissonance: The Roles of Knowledge and Consumer Orientations in Organic Market.

    Science.gov (United States)

    Hidalgo-Baz, María; Martos-Partal, Mercedes; González-Benito, Óscar

    2017-01-01

    This research focuses on the incongruity between positive attitudinal responses but a lack of purchase behavior in organic markets. According to cognitive dissonance theory, consumer orientations toward the benefits attributed to organic products (environmental protection, health, hedonic) relieve the dissonance that results from this attitude-behavior incongruity. Knowledge also functions as a transmitter, from positive attitudes to purchase behaviors, thereby reducing the incongruity. Using quota sampling in a survey study, this paper tests the hypotheses from linear regression models. The results show that orientations and knowledge improve the congruity between attitudes and purchase behaviors toward organic products. Moreover, interaction effects arise between the environmental protection orientation and knowledge and between the hedonic orientation and knowledge. Increasing knowledge mitigates the difference between attitudes and purchase behaviors, especially for consumers with environmental protection or hedonic orientations. These findings have several important implications for research and practice.

  18. The Critical Factors Of Corporate Social Responsibility CSR That Contribute Towards Consumer Behavior In The Ready-Made Garments RMG Industry Of Bangladesh

    Directory of Open Access Journals (Sweden)

    Zoebur Rahman

    2015-08-01

    Full Text Available Ethical gaps in the Ready-Made Garment industry of Bangladesh has emerged as a growing concern for the nation and the economy. The industry that is regarded as the backbone of the economy has come under global criticism for negligence in the fields of Corporate Social Responsibility. Although recent catastrophes has led to improvements in compliance there needs to be further understanding of what areas of CSR needs to addressed intensely with regard to sustaining the industry in the competitive global markets. This paper analyses the relationship of the critical factors of internal and external factors of CSR linked to consumer behavior in the RMG industry of Bangladesh. The study has been developed using a myriad of supporting information gathered from consumers at notable stores located at Dhaka Bangladesh. A vast pool of publications has been reviewed and evaluated to identify the key CSR factors that impact consumer behavior and a survey has been conducted with 110 respondents to accumulate realistic insights regarding the consumer trends in the industry with correspondence to CSR initiatives of the firms.

  19. Importance of Applying Condiments in a Commonly Consumed Food System for Understanding the Association Between Familiarity and Sensory Drivers of Liking: A Study Focused on Doenjang.

    Science.gov (United States)

    Roh, Soo Hyun; Lee, Soh Min; Kim, Sang Sook; Kim, Kwang-Ok

    2018-02-01

    Doenjang, a Korean traditional fermented soybean paste, is one of the most essential condiments in Korean cuisine. Condiments are rarely consumed as it is, and are generally applied to other foods. The objective of this study was to understand how sensory drivers of liking of Doenjang would be affected according to food forms in which it is evaluated: the original paste form compared with a normally consumed soup form, and to understand the association of familiarity of evaluated food form. Descriptive analysis and consumer acceptability test was performed in 2 consumption forms: the original paste form and the Doenjang soup from. For consumer liking test, elderly consumers who have more experience to traditional Deonjang were compared to the young in their response to Doenjang paste and soup. The descriptive analysis results showed that the characteristic sensory features of the Deonjang samples were little affected based on the food system in which it was evaluated. However, when the paste was applied in soup, the intensities of the characteristic sensory features were reduced. Acceptability and familiarity of traditional type Doenjang samples for the young and for the elderly consumers were very similar in paste, but it differed when the samples were evaluated in soup. Thus, expectation difference between the young and the elderly was better revealed in soup, a more common food form consumed in practice. The results of this study indicate the importance of understanding sensory drivers of liking for a condiment such as Doenjang in their commonly consumed forms. Compared to the original condiment form, expectation difference between the young and the elderly were better revealed in Deonjang soup, a food form normally consumed in practice. Thus, the results of this study reinforced the importance of investigating sensory drivers of liking for a condiment in a food form that is normally consumed in practice for accurate understanding on consumer preference. © 2018

  20. Quality Improvement in Hospitals: Identifying and Understanding Behaviors

    Directory of Open Access Journals (Sweden)

    Lukasz M. Mazur

    2012-01-01

    Full Text Available Improving operational performance in hospitals is complicated, particularly if process improvement requires complex behavioral changes. Using single-loop and double-loop learning theory as a foundation, the purpose of this research is to empirically uncover key improvement behaviors and the factors that may be associated with such behaviors in hospitals. A two-phased approach was taken to collect data regarding improvement behaviors and associated factors, and data analysis was conducted using methods proposed by grounded theorists. The contributions of this research are twofold. First, five key behaviors related to process improvement are identified, namely Quick Fixing, Initiating, Conforming, Expediting, and Enhancing. Second, based on these observed behaviors, a set of force field diagrams is developed to structure and organize possible factors that are important to consider when attempting to change improvement behaviors. This begins to fill the gap in the knowledge about what factors drive effective improvement efforts in hospital settings.

  1. Assessing Freshman Engineering Students' Understanding of Ethical Behavior.

    Science.gov (United States)

    Henslee, Amber M; Murray, Susan L; Olbricht, Gayla R; Ludlow, Douglas K; Hays, Malcolm E; Nelson, Hannah M

    2017-02-01

    Academic dishonesty, including cheating and plagiarism, is on the rise in colleges, particularly among engineering students. While students decide to engage in these behaviors for many different reasons, academic integrity training can help improve their understanding of ethical decision making. The two studies outlined in this paper assess the effectiveness of an online module in increasing academic integrity among first semester engineering students. Study 1 tested the effectiveness of an academic honesty tutorial by using a between groups design with a Time 1- and Time 2-test. An academic honesty quiz assessed participants' knowledge at both time points. Study 2, which incorporated an improved version of the module and quiz, utilized a between groups design with three assessment time points. The additional Time 3-test allowed researchers to test for retention of information. Results were analyzed using ANCOVA and t tests. In Study 1, the experimental group exhibited significant improvement on the plagiarism items, but not the total score. However, at Time 2 there was no significant difference between groups after controlling for Time 1 scores. In Study 2, between- and within-group analyses suggest there was a significant improvement in total scores, but not plagiarism scores, after exposure to the tutorial. Overall, the academic integrity module impacted participants as evidenced by changes in total score and on specific plagiarism items. Although future implementation of the tutorial and quiz would benefit from modifications to reduce ceiling effects and improve assessment of knowledge, the results suggest such tutorial may be one valuable element in a systems approach to improving the academic integrity of engineering students.

  2. Mundane science use in a practice theoretical perspective: Different understandings of the relations between citizen-consumers and public communication initiatives build on scientific claims.

    Science.gov (United States)

    Halkier, Bente

    2015-08-13

    Public communication initiatives play a part in placing complicated scientific claims in citizen-consumers' everyday contexts. Lay reactions to scientific claims framed in public communication, and attempts to engage citizens, have been important subjects of discussion in the literatures of public understanding and public engagement with science. Many of the public communication initiatives, however, address lay people as consumers rather than citizens. This creates specific challenges for understanding public engagement with science and scientific citizenship. The article compares five different understandings of the relations between citizen-consumers and public issue communication involving science, where the first four types are widely represented in the Public Understanding of Science discussions. The fifth understanding is a practice theoretical perspective. The article suggests how the public understanding of and engagement in science literature can benefit from including a practice theoretical approach to research about mundane science use and public engagement. © The Author(s) 2015.

  3. EAACI Food Allergy and Anaphylaxis Guidelines. Protecting consumers with food allergies: understanding food consumption, meeting regulations and identifying unmet needs.

    Science.gov (United States)

    Muraro, A; Hoffmann-Sommergruber, K; Holzhauser, T; Poulsen, L K; Gowland, M H; Akdis, C A; Mills, E N C; Papadopoulos, N; Roberts, G; Schnadt, S; van Ree, R; Sheikh, A; Vieths, S

    2014-11-01

    Individuals suffering from IgE-mediated food allergy usually have to practise life-long food allergen avoidance. This document aims to provide an overview of recent evidence-based recommendations for allergen risk assessment and management in the food industry and discusses unmet needs and expectations of the food allergic consumer in that context. There is a general duty of care on the food industry and obligations in European Union legislation to reduce and manage the presence of allergens alongside other food hazards. Current evidence enables quantification of allergen reference doses used to set-up reliable food safety management plans for some foods. However, further work is required to include a wider variety of foods and to understand the impact of the food matrix as well as additional factors which affect the progression and severity of symptoms as a function of dose. Major concerns have been raised by patients, carers and patient groups about the use of precautionary 'may contain' labelling to address the issue of unintended presence of allergens; these therefore need to be reconsidered. New and improved allergen detection methods should be evaluated for their application in food production. There is an urgent requirement for effective communication between healthcare professionals, patient organizations, food industry representatives and regulators to develop a better approach to protecting consumers with food allergies. © 2014 John Wiley & Sons A/S. Published by John Wiley & Sons Ltd.

  4. Consumer Neoteny

    Directory of Open Access Journals (Sweden)

    Mathieu Alemany Oliver

    2016-07-01

    Full Text Available This research explores childlike consumer behavior from an evolutionary perspective. More specifically, it uses the concept of neoteny to show that the retention of ancestors’ juvenile characteristics is related to specific behaviors. The results of factor analyses conducted on a UK sample (n = 499 and a French sample (n = 292 7 years later indicate four dimensions of childlike consumer behavior, namely, stimulus seeking, reality conflict, escapism, and control of aggression.

  5. Stress, cues, and eating behavior. Using drug addiction paradigms to understand motivation for food.

    Science.gov (United States)

    Stojek, Monika Kardacz; Fischer, Sarah; MacKillop, James

    2015-09-01

    Eating patterns that lead to overconsumption of high fat, high sugar (HFHS) foods share similar features with addictive behaviors. Application of addiction paradigms, such as stress inductions, cue reactivity and behavioral economic assessments, to the study of motivation for HFHS food consumption may be a promising means of understanding food consumption. To date, few studies have investigated the interaction of stress and environmental cues on craving, and no study leveraged the state relative reinforcing value of foods (RRVfood) under varying conditions of affective states, the foci of the current study. This study used a mixed factorial design (Mood Induction: Neutral, Stress; Cues: Neutral, Food) with repeated measures on time (Baseline, Post-Mood Induction, Post-Cue Exposure). Participants (N = 133) were community adults who endorsed liking of HFHS snacks but denied eating pathology. The primary DVs were subjective craving and RRVfood. Negative and positive affect (NA, PA), the amount of food consumed, and latency to first bite were also examined. Participants in the Stress condition reported no change in craving or RRVfood. Exposure to food cues significantly increased participants' craving and RRVfood, but an interaction of stress and cues was not present. Participants did not differ on how many calories they consumed based on exposure to stress or food cues, but participants in the food cues condition had a shorter latency to the first bite of food. This study highlights the importance of environmental cues in food motivation. It also demonstrates the utility of using RRVfood to further characterize food motivation. Copyright © 2015 Elsevier Ltd. All rights reserved.

  6. Listening, sharing understanding and facilitating consumer, family and community empowerment through a priority driven partnership in Far North Queensland.

    Science.gov (United States)

    Haswell-Elkins, Melissa; Reilly, Lyndon; Fagan, Ruth; Ypinazar, Valmae; Hunter, Ernest; Tsey, Komla; Gibson, Victor; Connolly, Brian; Laliberte, Arlene; Wargent, Rachael; Gibson, Teresa; Saunders, Vicki; McCalman, Janya; Kavanagh, David

    2009-08-01

    This paper provides an example of a mental health research partnership underpinned by empowerment principles that seeks to foster strength among community organizations to support better outcomes for consumers, families and communities. It aims to raise awareness among researchers and service providers that empowerment approaches to assist communities to address mental health problems are not too difficult to be practical but require long-term commitment and appropriate support. A collaborative research strategy that has become known as the Priority Driven Research (PDR) Partnership emerged through literature review, consultations, Family Wellbeing Program delivery with community groups and activities in two discrete Indigenous communities. Progress to date on three of the four components of the strategy is described. The following key needs were identified in a pilot study and are now being addressed in a research-based implementation phase: (i) gaining two-way understanding of perspectives on mental health and promoting universal awareness; (ii) supporting the empowerment of carers, families, consumers and at-risk groups through existing community organizations to gain greater understanding and control of their situation; (iii) developing pathways of care at the primary health centre level to enable support of social and emotional wellbeing as well as more integrated mental health care; (iv) accessing data to enable an ongoing process of analysis/sharing/planning and monitoring to inform future activity. One of the key learnings to emerge in this project so far is that empowerment through partnership becomes possible when there is a concerted effort to strengthen grassroots community organizations. These include social health teams and men's and women's groups that can engage local people in an action orientation.

  7. "I Got Your Back": Friends' Understandings regarding College Student Spring Break Behavior

    Science.gov (United States)

    Patrick, Megan E.; Morgan, Nicole; Maggs, Jennifer L.; Lefkowitz, Eva S.

    2011-01-01

    Behaviors that pose threats to safety and health, including binge drinking and unprotected sex, increase during a week-long break from university. Understandings with peers regarding these behaviors may be important for predicting behavior and related harms. College students (N = 651; 48% men) reported having understandings with their friends…

  8. Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia

    Directory of Open Access Journals (Sweden)

    Ivan-Damir Anić

    2010-06-01

    Full Text Available This paper aims to examine the differences in consumers’ attitudes towards domestic and foreign retailers in Croatia. It segments the consumers based on their attitudes, and examines the differences among the attitude segments relative to their retail patronage behaviour, consumer spending and consumer attitudes towards buying Croatian-made products. The empirical analysis is based on data obtained from consumer survey. The data were analyzed using t-test, chi-square test and ANOVA. The results show that consumers perceive domestic retailers as being similar to foreign retailers on three out of four store attribute factors. Cluster analysis produced three consumer segments: (1 consumers who prefer domestic retailers (28%; (2 consumers who prefer foreign retailers (17%; and (3 indifferent consumers (55%. The significant differences across segments exist in retail patronage, but not in consumer spending behaviour and the attitudes towards buying Croatian-made products. It may be concluded that consumers’ attitudes towards domestic and foreign retailers might predict retail patronage behaviour. When designing retail strategy, managers should take into consideration both consumer attitudes and consumer segments.

  9. Guest Editors’ Introduction On Understanding Ethical Behavior and Decision Making

    NARCIS (Netherlands)

    D. de Cremer (David); D.M. Mayer (David); M. Schminke (Marshall)

    2010-01-01

    textabstractBehavioral ethics is an emerging field that takes an empirical, social scientific approach to the study of business ethics. In this special issue, we include six articles that fall within the domain of behavioral ethics and that focus on three themes—moral awareness, ethical decision

  10. Understanding User Behavioral Patterns in Open Knowledge Communities

    Science.gov (United States)

    Yang, Xianmin; Song, Shuqiang; Zhao, Xinshuo; Yu, Shengquan

    2018-01-01

    Open knowledge communities (OKCs) have become popular in the era of knowledge economy. This study aimed to explore how users collaboratively create and share knowledge in OKCs. In particular, this research identified the behavior distribution and behavioral patterns of users by conducting frequency distribution and lag sequential analyses. Some…

  11. Organizational behavior of regulatory agencies: a case study of the Bureau of Consumer Services in the Pennsylvania Public Utility Commission

    Energy Technology Data Exchange (ETDEWEB)

    Silver, J.H.

    1981-01-01

    Regulatory agencies operate in a complex field of organizations and interest groups. The variety of behaviors that occur in the regulatory field are not satisfactorily explained by current interpretative frameworks. Regulatory agencies are at once criticized and praised. They flourish as organizational entities, yet they exhibit behavior that is often inexplicable. Notions like clientele capture, the politics of regulation, exchange theory, and institutionalized organizations do not singly explain the vagaries of regulatory behavior. A merger of these viewpoints, however, provides a foundation for a comprehensive interpretative framework. A bureau of consumer services within a state public utility commission is viewed as an institutionalized organization. From this perspective, a variety of ritual behaviors, based upon symbolic and tangible interorganizational exchanges are observed and characterized. The outcome of these exchanges is the establishment of the Bureau of Consumer Services as a legitimate regulatory agent with significant impact upon the formulation of regulatory policy in the formal proceedings of the Pennsylvania Public Utility Commission.

  12. The impact of online brand community type on consumer's community engagement behaviors: consumer-created vs. marketer-created online brand community in online social-networking web sites.

    Science.gov (United States)

    Lee, Doohwang; Kim, Hyuk Soo; Kim, Jung Kyu

    2011-01-01

    The current study proposed and tested a theoretical model of consumers' online brand community engagement behaviors, with particular attention given to online brand community type (consumer vs. marketer-created). By integrating attribution and social identity theories, this study investigated the causal linkages between intrinsic motives of altruism, social identification motivations, and online brand community engagement behaviors. The results showed that consumers' online brand community engagement intentions were indirectly influenced by the different types of communities through different levels of consumers' attributions to intrinsic motives of altruism. This study also found that, in the attribution processes, consumers' intrinsic motives of altruism motivated them to identify themselves socially with the online communities they join. Finally, this study demonstrated that the intrinsic motives of altruism and social identification motivations provided strong social incentives to motivate consumers to engage in subsequent online brand community behaviors.

  13. Gazing behavior reactions of Vietnamese and Austrian consumers to Austrian wafers and their relations to wanting, expected and tasted liking.

    Science.gov (United States)

    Vu, Thi Minh Hang; Tu, Viet Phu; Duerrschmid, Klaus

    2018-05-01

    Predictability of consumers' food choice based on their gazing behavior using eye-tracking has been shown and discussed in recent research. By applying this observational technique and conventional methods on a specific food product, this study aims at investigating consumers' reactions associated with gazing behavior, wanting, building up expectations, and the experience of tasting. The tested food products were wafers from Austria with hazelnut, whole wheat, lemon and vanilla flavors, which are very well known in Austria and not known in Vietnam. 114 Vietnamese and 128 Austrian participants took part in three sections: The results indicate that: i) the gazing behavior parameters are highly correlated in a positive way with the wanting-to-try choice; ii) wanting to try is in compliance with the expected liking for the Austrian consumer panel only, which is very familiar with the products; iii) the expected and tasted liking of the products are highly country and product dependent. The expected liking is strongly correlated with the tasted liking for the Austrian panel only. Differences between the reactions of the Vietnamese and Austrian consumers are discussed in detail. The results, which reflect the complex process from gazing for "wanting to try" to the expected and tasted liking, are discussed in the context of the cognitive theory and food choice habits of the consumers. Copyright © 2018. Published by Elsevier Ltd.

  14. Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis

    OpenAIRE

    Chih-Cheng Chen; Chien-Wen Chen; Yi-Chun Tung

    2018-01-01

    This study explored the consumer behavior of intention to purchase green products based on a decision-making model that integrates cognitive attributes, affective attributes, and behavioral intentions in Belt and Road countries. The questionnaires were collected from customers who previously purchased green products; this study distributed the questionnaires at the appliance section of the department stores and collected 227 valid responses. Environmental attitude, product attitude, social in...

  15. THE EFFECT OF COUNTRY-OF-ORIGIN ON NEW ZEALAND CONSUMERS BEER PURCHASING BEHAVIOR

    Directory of Open Access Journals (Sweden)

    Jashim Khan

    2017-03-01

    Full Text Available Country of Origin (COO sits along with marketing mix factor in the global market place. Given the im­portance of COO, studies have touched the field of COO effects, though studies pertaining to alco­ho­lic beve­rage purchase behavior, particularly in the New Zealand remains limited. This study explores the potential im­pact of demographics on the magnitude of Country of Origin effects for two lager beer pro­ducts. The data was collected via survey format from 211 respondents living in Auckland, New Zea­land. The results from this study suggest that older consumers are more dependent upon the country of ori­gin information when evaluating a pro­duct and, particularly when presented with unfamiliar brands, they tend to perceive imported lager beer as being of hi­gher qu­al­i­ty, more trendy and more value for mo­ney. Also customer perceptions differ based on the cus­tomer’s socio-economic status. Middle income cus­­tomers are more likely to have favorable opinions about imported products, whereas, lower and higher income customers tend to have weaker views on this issue.

  16. Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone

    Directory of Open Access Journals (Sweden)

    Muhammad Tony Nawawi

    2016-03-01

    Full Text Available This study aimed to determine factors of consumer behavior that affect to purchasing decision on BlackBerry Smartphone with the case study in Faculty of Economics, Tarumanagara University, Jakarta. The population was all students of faculty of economics who used or were familiar with the BlackBerry brand mobile phone, with a sampling technique used was purposive random sampling and samples were taken by 200 students. The purpose of the study was to examine and analyze some factors that affect students in the decision to buy BlackBerry mobile phone brands and know the dominant factors that influence the purchase decision. Theanalysis used the method of multiple regression analysis and hypothesis testing and also testing conducted validity and reliability by using the help of SPSS (Statistical Program for the Science Society. The analysis shows that there is significant positive effect between the factors of cultural, social, personal, and psychological effect on purchasing decisions, with significance 0,000 < 0,05, and Adjusted R Square is worth 0,216, it means that 21,6% of purchase decisions are influenced by these factors.

  17. CONSUMER BEHAVIOR AND MARKET SEGMENTATION FOR WORKPLACE SAFETY CONSULTANTS OF SMALL BUSINESS

    Directory of Open Access Journals (Sweden)

    Tonny Kerley de Alencar Rodrigues

    2015-03-01

    Full Text Available The research aims to use marketing principles to address the proper techniques that can be usefully applied by security consultant’s work for small businesses. In turn, this research can be classified as qualitative, descriptive where were analyzed information’s contained the Work Accident Statistical Year book also can be characterized how descriptive, since it describes  the marketing activities to be used with small businesses, and is a cross-sectional study involving several cases in which data were collected in a single chronological step. The literature was developed using marketing authors and Work safety. The data were analyzed using the factors that influence consumer behavior Chisnall (1995, the model of the buying decision process described by Kotler (1967, stages of growth proposed by Churchill and Lewis (1983 business, strategic and specific definitions for small businesses described by Rodrigues (2012. It was identified that small businesses have characteristics that are centered around the owner. As a marketing strategy, personal selling can be effective.

  18. How neuroscience can inform consumer research.

    Science.gov (United States)

    Kenning, Peter H; Plassmann, Hilke

    2008-12-01

    Recently, a rapidly growing approach within consumer research has developed under the label of "consumer neuroscience." Its goal is to use insights and methods from neuroscience to enhance the understanding of consumer behavior. In this paper we aim to provide an overview of questions of interest to consumer researchers, to present initial research findings, and to outline potential implications for consumer research. In order to do so, we first discuss the term "consumer neuroscience" and give a brief description of recently discussed issues in consumer research. We then provide a review and short description of initial empirical evidence from past studies in consumer neuroscience. Next, we present an example of how consumer research or, more specifically, customer loyalty research, may benefit from the consumer neuroscience approach. The paper concludes with a discussion of potential implications and suggestions for future research in the nascent field of consumer neuroscience.

  19. Millennial Generation and Environmental Sustainability: The Role of Social Media in the Consumer Purchasing Behavior for Wine

    Directory of Open Access Journals (Sweden)

    Giovanni Sogari

    2017-10-01

    Full Text Available In the coming years, social media technology will have a crucial role in environmental involvement and in encouraging sustainable behaviors in the wine industry. Sustainable development is becoming a crucial topic for many consumers. Also, in the wine industry much research has been carried out to decrease the environmental impact, with a particular focus on renewable energy use, greenhouse gas emissions, pesticides reduction, water and waste management, biodiversity, soil and landscape preservation. In recent years, social media technologies have gained increased attention for their potential to amplify environmental concerns and encourage sustainable behaviors among people. This study aims to study the role of social media in the consumer purchasing behavior for wine between the millennial and non-millennial generations. A total sample of 2597 Italian wine consumer responses were collected and a structured questionnaire was used to test our hypothesis. The main results show that the greater the import the consumer places on the product/process dimension of environmental sustainability, the higher the self-selection in market segments. This is true for both millennials and non-millennials. The results show the power of social media to increase sustainability awareness and consecutively influence the consumer’s buying behavior for wine (higher price segment. From a marketing perspective, companies should improve their capacity to share and communicate their environmental activities through social media.

  20. Enhancing health-care workers' understanding and thinking about people living with co-occurring mental health and substance use issues through consumer-led training.

    Science.gov (United States)

    Roussy, Véronique; Thomacos, Nikos; Rudd, Annette; Crockett, Belinda

    2015-10-01

    Stigma and judgemental assumptions by health workers have been identified as key barriers to accessing health care for people living with co-occurring mental health and substance use issues (dual diagnosis). To evaluate the effectiveness of consumer-led training by people with dual diagnosis in improving the knowledge, understanding and role adequacy of community health staff to work with this consumer group. A controlled before-and-after study design with four waves of quantitative data collection was used. Qualitative data were collected to explore participants' views about training. Participants were staff from two community health services from Victoria, Australia. Recruitment occurred across various work areas: reception, oral health, allied health, counselling and health promotion. At baseline, all participants attended a 4-h clinician-led training session. The intervention consisted of a 3-h consumer-led training session, developed and delivered by seven individuals living with dual diagnosis. Outcome measures included understanding of dual diagnosis, participants' feelings of role adequacy and role legitimacy, personal views, and training outcomes and relevance. Consumer-led training was associated with a significant increase in understanding. The combination of clinician-led and consumer-led training was associated with a positive change in role adequacy. Consumer-led training is a promising approach to enhance primary health-care workers' understanding of the issues faced by dual-diagnosis consumers, with such positive effects persisting over time. Used alongside other organizational capacity building strategies, consumer-led training has the potential to help address stigma and judgemental attitudes by health workers and improve access to services for this consumer group. © 2013 John Wiley & Sons Ltd.

  1. LD, interpersonal understanding, and social behavior in the classroom.

    Science.gov (United States)

    Kravetz, S; Faust, M; Lipshitz, S; Shalhav, S

    1999-01-01

    This study used Baron and Kenny's (1986) criteria for mediation to investigate the extent to which interpersonal understanding mediates the relation between learning disabilities (LD) and social adaptation in the classroom. Twenty-two children with and 22 children without a diagnosis of LD completed a semistructured developmental clinical interview measure of interpersonal understanding. They were also rated by their fourth- and fifth-grade teachers on a measure of social adaptation in the classroom. Interpersonal understanding and social adaptation in the classroom were found to be positively correlated. Children with LD exhibited less interpersonal understanding and social adaptation. Although this group difference on social adaptation was greatly reduced when interpersonal understanding was statistically controlled, it remained statistically significant. These results suggest that reduced social adaptation in the classroom and lower interpersonal understanding are both associated with a diagnosis of LD. However, they do not conclusively support the claim that interpersonal understanding mediates the relation between LD and social adaptation. Thus, whether the social difficulties of people with LD stem from the same complex phenomena that produce these people's learning problems remains an open question.

  2. Bayesian modeling of consumer behavior in the presence of anonymous visits

    Science.gov (United States)

    Novak, Julie Esther

    Tailoring content to consumers has become a hallmark of marketing and digital media, particularly as it has become easier to identify customers across usage or purchase occasions. However, across a wide variety of contexts, companies find that customers do not consistently identify themselves, leaving a substantial fraction of anonymous visits. We develop a Bayesian hierarchical model that allows us to probabilistically assign anonymous sessions to users. These probabilistic assignments take into account a customer's demographic information, frequency of visitation, activities taken when visiting, and times of arrival. We present two studies, one with synthetic and one with real data, where we demonstrate improved performance over two popular practices (nearest-neighbor matching and deleting the anonymous visits) due to increased efficiency and reduced bias driven by the non-ignorability of which types of events are more likely to be anonymous. Using our proposed model, we avoid potential bias in understanding the effect of a firm's marketing on its customers, improve inference about the total number of customers in the dataset, and provide more precise targeted marketing to both previously observed and unobserved customers.

  3. Complexity, public reporting, and choice of doctors: a look inside the blackest box of consumer behavior.

    Science.gov (United States)

    Schlesinger, Mark; Kanouse, David E; Martino, Steven C; Shaller, Dale; Rybowski, Lise

    2014-10-01

    Health care consumers often make choices that are imperfectly informed and inconsistent with their expressed preferences. Past research suggests that these shortcomings become more pronounced as choices become more complex, through either additional options or more performance metrics. But it is unclear why this is true: Consumer choice remains a "black box" that research has scarcely illuminated. In this article, we identify four pathways through which complexity may impair consumer choice. We examine these pathways using data from an experiment in which consumers (hypothetically) selected a primary care physician. Some of the loss of decision quality accompanying more complex choice sets can be explained by consumers' skills and decision-making style, but even after accounting for these factors, complexity undermines the quality of decision making in ways that cannot be fully explained. We conclude by discussing implications for report designers, sponsors, and policy makers aspiring to promote consumer empowerment and health care quality. © The Author(s) 2013.

  4. Reklamların ve Cinsiyet Kimliği Rolünün Tüketicilerin Satın Alma Davranışları Üzerindeki Etkisi = The Effect of Advertisements and Gender Identity Role on Consumer Buying Behavior

    Directory of Open Access Journals (Sweden)

    Mehmet İsmail YAĞCI

    2010-01-01

    Full Text Available Gender is a segmentation criterion which has been used for a long time especially for the analyses of consumer behavior in traditional marketing. However an obligation has aroused to digress the traditional patterns in order to understand consumer behavior in our rapidly changing world. At this point, “gender identity role” concept which is frequently encountered in the literature reminded may help researchers in understanding complex consumer buying behavior. In this study, consumer’s gender identity’s impact on their response to advertisements and whether their socio-economic status levels’ effect their gender identities or not have been analyzed and some significant relations have been found.

  5. The Influence Of Consumer Behavior On Purchase Decision Xiaomi Cellphone In Manado

    OpenAIRE

    Rambi, Widya

    2015-01-01

    The growing need and rapid development of technology in the era of globalization, free markets, and increasingly fierce competition made €‹€‹the company create products to meet the diverse needs of consumers especially in mobile phone industry. The purpose of this research is to analyse the influence of culture, social, personal, and psychological factors towards consumer purchase decision on Xiaomi cellphone in Manado partially and simultaneously. Sample determined for 80 consumers. Tools of...

  6. Understanding driver behavior at grade crossings through signal detection theory.

    Science.gov (United States)

    2013-01-01

    This report uses signal detection theory (SDT) to model motorists decisionmaking strategies at grade crossings in order to understand the factors that influence such decisions and to establish a framework for evaluating the impact of proposed coun...

  7. Understanding driver behavior at grade crossings through signal detection theory.

    Science.gov (United States)

    2013-01-31

    This report uses signal detection theory (SDT) to model motorists decisionmaking strategies at grade crossings in order to understand the factors that influence such decisions and to establish a framework for evaluating the impact of proposed coun...

  8. How much sugar do consumers add to plain yogurts? Insights from a study examining French consumer behavior and self-reported habits.

    Science.gov (United States)

    Saint-Eve, Anne; Leclercq, Hélène; Berthelo, Sébastien; Saulnier, Benjamin; Oettgen, Walther; Delarue, Julien

    2016-04-01

    In France, 50% of consumers sweeten plain yogurts prior to consumption. This study measured how much sugar consumers added under contextualized testing conditions. Participants (199 French adults who regularly consume plain yogurt adding sugar) were given a plain yogurt (125 g) at the end of a full meal and were allowed to sweeten it with their usual sweetener (caster sugar, honey, or jam). The quantities added were measured indirectly by weighing the sweetener containers before and after use; they were then converted into equivalent quantities of sucrose, or "added sugar." Participants were asked to describe their relative hunger, thirst, and liking for plain yogurt and to estimate the quantity of sweetener they had added. On average, participants added 13.6 g of sugar to their yogurts, which is higher than the 10.2 g of sugar contained in pre-sweetened commercial yogurts (125 g). More sugar was added when subjects used jam (24.4 g/yogurt, n = 36) as opposed to caster sugar (11.0 g/yogurt, n = 134) or honey (12.1 g/yogurt, n = 29). Age, socio-professional category, and BMI had a significant influence on added-sugar quantity. Based on behavior and attitude, participants could be separated into three evenly sized groups: "low sugar users" (n = 67, median = 6.1 g/yogurt), who tended to control their food intake, "medium sugar users" (n = 66, median = 11.4 g/yogurt), and "heavy sugar users" (n = 66, median = 19.9 g/yogurt) who sought immediate satisfaction. To our knowledge, this study is the first to provide robust data on the amount of sugar consumers add to plain yogurts in contextualized conditions (self preparation during a real meal). Our findings show that consumers underestimated by half the quantity of sweetener they added. Copyright © 2016 Elsevier Ltd. All rights reserved.

  9. Understanding Liking in Relation to Sensory Characteristics, Consumer Concept Associations, Arousal Potential and "Appropriateness for Use" Using Apple Juice as an Application

    DEFF Research Database (Denmark)

    Stolzenbach, Sandra; Bredie, Wender L P; Christensen, Rune Haubo Bojesen

    2016-01-01

    apple juice parameters. The basic tastes sweet and sour were key properties and played a central role in liking acquisition. Apple juices having a sweet/sour balance were most liked. The importance of balance in sensory properties was underlined by the fact that consumer liking was related......It is crucial to understand influential parameters for acquisition of consumer liking to ensure succesful product introduction and competativeness in the marketplace. This article aims to study and understand liking in relation to sensory characteristics, consumer concept associations, arousal...... potential and appropriateness for use using apple juices as an application. First, a laboratory panel (n=15: F=10, M=5) determined the sensory profile of the apple juices using the methods Partial Napping and Ultra Flash Profiling based on taste and flavor. Next, consumers (n=196: F=136, M=60) evaluated key...

  10. Toward improving our application and understanding of crown fire behavior

    Science.gov (United States)

    Martin E. Alexander; Miguel G. Cruz; Nicole M. Vaillant

    2014-01-01

    The suggestion has been made that most wildland fire operations personnel base their expectations of how a fire will behave largely on experience and, to a lesser extent, on guides to predicting fire behavior (Burrows 1984). Experienced judgment is certainly needed in any assessment of wildland fire potential but it does have its limitations. The same can be said for...

  11. Understanding Transnational African Migrants' Perspectives of Dietary Behavior.

    Science.gov (United States)

    Ibe-Lamberts, Kelechi; Tshiswaka, Daudet Ilunga; Osideko, Anuolwaupo; Schwingel, Andiara

    2016-10-28

    Dietary behaviors serve as determinants for chronic diseases such as hypertension across various ethnicities worldwide and within the USA. We investigated dietary perspectives specifically for US transnational African migrants, a migrant cohort subset of individuals who maintain cross-border ties with their indigenous communities of origin. Using PEN-3 model, focus group interviews with 14 transnational African migrants (seven males and seven females) were conducted in Chicago to explore the perceptions of dietary behavior in regard to chronic disease risk factors among our target population. The findings underscore that transnational African migrants maintain strong ties with their African community of origin, impacting dietary behaviors and attitudes. Further, transnational African migrants maintain traditional dishes through their connections. Despite the ability to import African traditional foods through personal connections, African migrants face a challenge in maintaining culture yet conforming to norms of acculturation. Results from this study serve to advocate for further exploration of the interaction between African migrant dietary behaviors and risk factors to chronic diseases.

  12. Behavioral accident avoidance science : understanding response in collision incipient conditions

    NARCIS (Netherlands)

    Hancock, P.A.; Ridder, S.N. de

    2003-01-01

    Road traffic accidents are the single greatest cause of fatality in the workplace and the primary cause of all accidental death in the U.S. to the age of seventy-eight. However, behavioral analysis of response in the final seconds and milliseconds before collision has been a most difficult

  13. Children's Behavior toward and Understanding of Robotic and Living Dogs

    Science.gov (United States)

    Melson, Gail F.; Kahn, Peter H., Jr.; Beck, Alan; Friedman, Batya; Roberts, Trace; Garrett, Erik; Gill, Brian T.

    2009-01-01

    This study investigated children's reasoning about and behavioral interactions with a computationally sophisticated robotic dog (Sony's AIBO) compared to a live dog (an Australian Shepherd). Seventy-two children from three age groups (7-9 years, 10-12 years, and 13-15 years) participated in this study. Results showed that more children…

  14. Health Behavior Change Challenge: Understanding Stages of Change

    Science.gov (United States)

    Sullivan, Claire F.

    2011-01-01

    This semester-long activity requires students to reflect on their own strengths and weaknesses in attempting to take on a personally meaningful health behavior change challenge. This assignment affords them the opportunity to take a deeper look at theory and health concepts learned throughout the semester and to see how it has informed their own…

  15. Understanding patients' behavioral intentions: evidence from Iran's private hospitals industry.

    Science.gov (United States)

    Zarei, Ehsan; Arab, Mohammad; Tabatabaei, Seyed Mahmoud Ghazi; Rashidian, Arash; Forushani, Abbas Rahimi; Khabiri, Roghayeh

    2014-01-01

    In the ever-increasing competitive market of private hospital industry, creating a strong relationship with the customers that shapes patients' loyalty has been considered a key factor in obtaining market share. The purpose of this paper is to test a model of customer loyalty among patients of private hospitals in Iran. This cross-sectional study was carried out in Tehran, the capital of the Islamic Republic of Iran in 2010. The study samples composed of 969 patients who were consecutively selected from eight private hospitals. The survey instrument was designed based on a review of the related literature and included 36 items. Data analysis was performed using structural equation modeling. For the service quality construct, three dimensions extracted: Process, interaction, and environment. Both process and interaction quality had significant effects on perceived value. Perceived value along with the process and interaction quality were the most important antecedents of patient overall satisfaction. The direct effect of the process and interaction quality on behavioral intentions was insignificant. Perceived value and patient overall satisfaction were the direct antecedents of patient behavioral intentions and the mediators between service quality and behavioral intentions. Environment quality of service delivery had no significant effect on perceived value, overall satisfaction, and behavioral intentions. Contrary to previous similar studies, the role of service quality was investigated not in a general sense, but in the form of three types of qualities including quality of environment, quality of process, and quality of interaction.

  16. Understanding Homophobic Behavior and Its Implications for Policy and Practice

    Science.gov (United States)

    Poteat, V. Paul; Russell, Stephen T.

    2013-01-01

    In this article, we consider recent advances in scholarship on homophobic bullying, and implications for policy and practice. We first consider toward whom homophobic behavior is directed, drawing attention to the nuances among LGBT youth, and the realities of homophobic bullying for heterosexual or straight youth. We review the correlates or…

  17. THE ROLES OF CONSUMER’S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES: An Empirical Study on Green Consumer Behavior

    Directory of Open Access Journals (Sweden)

    M. F. Shellyana Junaedi

    2007-01-01

    Full Text Available This study examines the causal effect of existing relationship amongst green purchasing, which are attitudinal and behavioral approaches, consumer values, ecological affect, ecological knowledge, and green purchase intention. The survey result provides a reasonable support for the validity of the proposed model. Specifically, the finding from structural equation model confirms the influence of consumer values orientation, ecological affect, and ecological knowledge on their attitudes towards green purchase intention. The implication of this research is relevant to Indonesian government and green marketers to fine-tune their environmental programs.

  18. Understanding the heavy-tailed dynamics in human behavior.

    Science.gov (United States)

    Ross, Gordon J; Jones, Tim

    2015-06-01

    The recent availability of electronic data sets containing large volumes of communication data has made it possible to study human behavior on a larger scale than ever before. From this, it has been discovered that across a diverse range of data sets, the interevent times between consecutive communication events obey heavy-tailed power law dynamics. Explaining this has proved controversial, and two distinct hypotheses have emerged. The first holds that these power laws are fundamental, and arise from the mechanisms such as priority queuing that humans use to schedule tasks. The second holds that they are statistical artifacts which only occur in aggregated data when features such as circadian rhythms and burstiness are ignored. We use a large social media data set to test these hypotheses, and find that although models that incorporate circadian rhythms and burstiness do explain part of the observed heavy tails, there is residual unexplained heavy-tail behavior which suggests a more fundamental cause. Based on this, we develop a quantitative model of human behavior which improves on existing approaches and gives insight into the mechanisms underlying human interactions.

  19. Understanding Chinese international college and university students' physical activity behavior

    Directory of Open Access Journals (Sweden)

    Zi Yan

    2015-06-01

    Conclusion: Understanding factors that influence PA among Chinese international students is an important step in the process of promoting their long-term health and wellbeing. Designing program that address the identified key factors may help colleges and universities achieve this goal.

  20. Using Story to Help Student Understanding of Gas Behavior

    Science.gov (United States)

    Wiebe, Rick; Stinner, Arthur

    2010-01-01

    Students tend to have a poor understanding of the concept of gas pressure. Usually, gas pressure is taught in terms of the various formulaic gas laws. The development of the concept of gas pressure according to the early Greeks did not include the concept of a vacuum. It was not for another 2000 years that Torricelli proposed that a vacuum can…

  1. Individual Differences in Toddlers’ Social Understanding & Prosocial Behavior: Disposition or Socialization?

    Directory of Open Access Journals (Sweden)

    Rebekkah Lauren Gross

    2015-05-01

    Full Text Available We examined how individual differences in social understanding contribute to variability in early-appearing prosocial behavior. Moreover, potential sources of variability in social understanding were explored and examined as additional possible predictors of prosocial behavior. Using a multi-method approach with both observed and parent-report measures, 325 children aged 18 to 30 months were administered measures of social understanding (e.g. use of emotion words; self-understanding, prosocial behavior (in separate tasks measuring instrumental helping, empathic helping, and sharing, as well as parent-reported prosociality at home, temperament (fearfulness, shyness, and social fear, and parental socialization of prosocial behavior in the family. Individual differences in social understanding predicted variability in empathic helping and parent-reported prosociality, but not instrumental helping or sharing. Parental socialization of prosocial behavior was positively associated with toddlers’ social understanding, prosocial behavior at home, and instrumental helping in the lab, and negatively associated with sharing (possibly reflecting parents’ increased efforts to encourage children who were less likely to share. Further, socialization moderated the association between social understanding and prosocial behavior, such that social understanding was less predictive of prosocial behavior among children whose parents took a more active role in socializing their prosociality. None of the dimensions of temperament was associated with either social understanding or prosocial behavior. Parental socialization of prosocial behavior is thus an important source of variability in children’s early prosociality, acting in concert with early differences in social understanding, with different patterns of influence for different subtypes of prosocial behavior.

  2. Cluster randomized controlled trial of a consumer behavior intervention to improve healthy food purchases from online canteens.

    Science.gov (United States)

    Delaney, Tessa; Wyse, Rebecca; Yoong, Sze Lin; Sutherland, Rachel; Wiggers, John; Ball, Kylie; Campbell, Karen; Rissel, Chris; Lecathelinais, Christophe; Wolfenden, Luke

    2017-11-01

    Background: School canteens represent an opportune setting in which to deliver public health nutrition strategies because of their wide reach and frequent use by children. Online school-canteen ordering systems, where students order and pay for their lunch online, provide an avenue to improve healthy canteen purchases through the application of consumer-behavior strategies that have an impact on purchasing decisions. Objective: We assessed the efficacy of a consumer-behavior intervention implemented in an online school-canteen ordering system in reducing the energy, saturated fat, sugar, and sodium contents of primary student lunch orders. Design: A cluster-randomized controlled trial was conducted that involved 2714 students (aged 5-12 y) from 10 primary schools in New South Wales, Australia, who were currently using an online canteen ordering system. Schools were randomized in a 1:1 ratio to receive either the intervention (enhanced system) or the control (standard online ordering only). The intervention included consumer-behavior strategies that were integrated into the online ordering system (targeting menu labeling, healthy food availability, placement, and prompting). Results: Mean energy (difference: -567.25 kJ; 95% CI: -697.95, -436.55 kJ; P order were significantly lower in the intervention group than in the control group at follow-up. No significant differences were observed for sugar (difference: 1.16 g; 95% CI: -0.50, 2.83 g; P = 0.17). Conclusions: The study provides strong evidence supporting the effectiveness of a consumer-behavior intervention using an existing online canteen infrastructure to improve purchasing behavior from primary school canteens. Such an intervention may represent an appealing policy option as part of a broader government strategy to improve child public health nutrition. This trial was registered at www.anzctr.org.au as ACTRN12616000499482. © 2017 American Society for Nutrition.

  3. Developmental Trajectories of Peer-Reported Aggressive Behavior: The Role of Friendship Understanding, Friendship Quality, and Friends’ Aggressive Behavior

    Science.gov (United States)

    Malti, Tina; McDonald, Kristina; Rubin, Kenneth H.; Rose-Krasnor, Linda; Booth-LaForce, Cathryn

    2015-01-01

    Objective To investigate developmental trajectories in peer-reported aggressive behavior across the transition from elementary-to-middle school, and whether aggressive behavior trajectories were associated with friendship quality, friends’ aggressive behavior, and the ways in which children think about their friendships. Method Participants included a community sample of 230 5th grade children who were assessed when they made a transition from elementary-to-middle school (6th grade). Peer nominations were used to assess the target child’s and friend’s aggressive behavior. Self- and friend reports were used to measure friendship quality; friendship understanding was assessed via a structured interview. Results General Growth Mixture Modeling (GGMM) revealed three distinct trajectories of peer-reported aggressive behavior across the school transition: low-stable, decreasing, and increasing. Adolescents’ understanding of friendship formation differentiated the decreasing from the low-stable aggressive behavior trajectories, and the understanding of friendship trust differentiated the increasing from the low-stable aggressive and decreasing aggressive behavior trajectories. Conclusions The findings indicated that a sophisticated understanding of friendship may serve as a protective factor for initially aggressive adolescents as they transition into middle school. Promoting a deepened understanding of friendship relations and their role in one’s own and others’ well-being may serve as an important prevention and intervention strategy to reduce aggressive behavior. PMID:26688775

  4. Developmental Trajectories of Peer-Reported Aggressive Behavior: The Role of Friendship Understanding, Friendship Quality, and Friends' Aggressive Behavior.

    Science.gov (United States)

    Malti, Tina; McDonald, Kristina; Rubin, Kenneth H; Rose-Krasnor, Linda; Booth-LaForce, Cathryn

    2015-10-01

    To investigate developmental trajectories in peer-reported aggressive behavior across the transition from elementary-to-middle school, and whether aggressive behavior trajectories were associated with friendship quality, friends' aggressive behavior, and the ways in which children think about their friendships. Participants included a community sample of 230 5 th grade children who were assessed when they made a transition from elementary-to-middle school (6 th grade). Peer nominations were used to assess the target child's and friend's aggressive behavior. Self- and friend reports were used to measure friendship quality; friendship understanding was assessed via a structured interview. General Growth Mixture Modeling (GGMM) revealed three distinct trajectories of peer-reported aggressive behavior across the school transition: low-stable, decreasing, and increasing. Adolescents' understanding of friendship formation differentiated the decreasing from the low-stable aggressive behavior trajectories, and the understanding of friendship trust differentiated the increasing from the low-stable aggressive and decreasing aggressive behavior trajectories. The findings indicated that a sophisticated understanding of friendship may serve as a protective factor for initially aggressive adolescents as they transition into middle school. Promoting a deepened understanding of friendship relations and their role in one's own and others' well-being may serve as an important prevention and intervention strategy to reduce aggressive behavior.

  5. Consumer Knowledge, Attitudes and Salt-Related Behavior in the Middle-East: The Case of Lebanon

    Directory of Open Access Journals (Sweden)

    Lara Nasreddine

    2014-11-01

    Full Text Available Sodium intake is high in Lebanon, a country of the Middle East region where rates of cardiovascular diseases are amongst the highest in the world. This study examines salt-related knowledge, attitude and self-reported behaviors amongst adult Lebanese consumers and investigates the association of socio-demographic factors, knowledge and attitudes with salt-related behaviors. Using a multicomponent questionnaire, a cross-sectional study was conducted in nine supermarkets in Beirut, based on systematic random sampling (n = 442. Factors associated with salt-related behaviors were examined by multivariate regression analysis. Specific knowledge and attitude gaps were documented with only 22.6% of participants identifying processed foods as the main source of salt, 55.6% discerning the relationship between salt and sodium, 32.4% recognizing the daily limit of salt intake and 44.7% reporting being concerned about the amount of salt in their diet. The majority of participants reported behavioral practices that increase salt intake with only 38.3% checking for salt label content, 43.7% reporting that their food purchases are influenced by salt content and 38.6% trying to buy low-salt foods. Knowledge, attitudes and older age were found to significantly predict salt-related behaviors. Findings offer valuable insight on salt-related knowledge, attitude and behaviors in a sample of Lebanese consumers and provide key information that could spur the development of evidence-based salt-reduction interventions specific to the Middle East.

  6. Using the Theory of Planned Behavior to Understand the Beliefs of Chinese Teachers Concerning Teaching Games for Understanding

    Science.gov (United States)

    Wang, Lijuan

    2013-01-01

    This study describes the beliefs of Physical Education (PE) teachers regarding Teaching Games for Understanding (TGfU) based on the Theory of Planned Behavior (TPB). Twenty PE teachers participated in this study. Data collection consisted of a survey on demographic data and semistructured interviews. The research results indicate that the teachers…

  7. Global Behavior for a Strongly Coupled Predator-Prey Model with One Resource and Two Consumers

    Directory of Open Access Journals (Sweden)

    Yujuan Jiao

    2012-01-01

    Full Text Available We consider a strongly coupled predator-prey model with one resource and two consumers, in which the first consumer species feeds on the resource according to the Holling II functional response, while the second consumer species feeds on the resource following the Beddington-DeAngelis functional response, and they compete for the common resource. Using the energy estimates and Gagliardo-Nirenberg-type inequalities, the existence and uniform boundedness of global solutions for the model are proved. Meanwhile, the sufficient conditions for global asymptotic stability of the positive equilibrium for this model are given by constructing a Lyapunov function.

  8. Toward an Understanding of Online Word-of-Mouth Message Content and the Booking Intentions of Lodging Consumers

    Science.gov (United States)

    Van Loon, Gerald

    2012-01-01

    The purpose of this study was to examine the extent to which the message structure of an online word-of-mouth referral influences the booking intentions of lodging consumers. The objectives were (1) determine what elements of the message structure of an online word-of-mouth referral influenced the booking intention of lodging consumers and (2)…

  9. Family Consumer Behaviors, Adolescent Prediabetes and Diabetes in the National Health and Nutrition Examination Survey (2007-2010).

    Science.gov (United States)

    Nagarajan, Sairaman; Khokhar, Aditi; Holmes, Danielle Sweetnam; Chandwani, Sheenu

    2017-01-01

    Prediabetes or diabetes (characterized by hemoglobin A1c [HbA1c] levels ≥ 5.7 gm%) has been associated with numerous long-term complications. Family consumer behaviors are important risk factors that lead to impaired glucose tolerance or diabetes. However, few studies have studied the association between the family consumer environment and prediabetes and diabetes in adolescents. The aim of this study was to examine the association between family consumer behaviors (healthy food availability and supermarket spending) and adolescent prediabetes and diabetes (ClinicalTrials.gov identifier #NCT03136289.) Methods: Data from a nationwide survey conducted by the Centers for Disease Control and Prevention (National Health and Nutrition Examination Survey [NHANES] 2007-2010 data) were used for these analyses. Adolescents aged 12-19 years were selected for this study. Bivariate analyses and logistic regression models assessed the relationship between family consumer behaviors and the prevalence of adolescent prediabetes and diabetes. Multivariable models adjusted for age, gender, ethnicity, physical activity, education, income, and household size. A total of 2520 adolescents were eligible for this study. Adolescents with healthier household food availability had negative odds (odds ratio [OR] = 0.74, 95% confidence interval [CI], 0.55-1.00), as did higher log supermarket spending (OR = 0.69; 95% CI, 0.57-0.85). Interaction models demonstrated that adolescent females had more negative odds of prediabetes/diabetes for both healthier food availability (OR = 0.79, 95% CI, 0.39-1.29) and for greater log supermarket spending (OR = 0.69, 95% CI, 0.57-0.85). This study shows that both healthy food availability and an increase in supermarket spending were associated with a decreased adjusted prevalence of prediabetes and diabetes in adolescents, with a greater effect in females. These results suggest the need for policy and dietary interventions targeting the consumer

  10. Understanding criminal behavior: Empathic impairment in criminal offenders.

    Science.gov (United States)

    Mariano, Melania; Pino, Maria Chiara; Peretti, Sara; Valenti, Marco; Mazza, Monica

    2017-08-01

    Criminal offenders (CO) are characterized by antisocial and impulsive lifestyles and reduced empathy competence. According to Zaki and Ochsner, empathy is a process that can be divided into three components: mentalizing, emotional sharing and prosocial concern. The aim of our study was to evaluate these competences in 74 criminal subjects compared to 65 controls. The CO group demonstrated a lower ability in measures of mentalizing and sharing, especially in recognizing the mental and emotional states of other people by observing their eyes and sharing other people's emotions. Conversely, CO subjects showed better abilities in prosocial concern measures, such as judging and predicting the emotions and behavior of other people, but they were not able to evaluate the gravity of violations of social rules as well as the control group. In addition, logistic regression results show that the higher the deficits in the mentalizing component are, the higher the probability of committing a crime against another person. Taken together, our results suggest that criminal subjects are able to judge and recognize other people's behavior as right or wrong in a social context, but they are not able to recognize and share the suffering of other people.

  11. Identifying effective factors on consumers' choice behavior toward green products: the case of Tehran, the capital of Iran.

    Science.gov (United States)

    Rahnama, Hassan; Rajabpour, Shayan

    2017-01-01

    The environment is increasingly turning to a vital and very important issue for all people. By increasing environmental concerns as well as legislating and regulating rules on the protection of the environment and the emergence of green consumers, implementing green marketing approach for organizations seems to be more crucial and essential. As a result, the need for ecological products and green business activities compels companies to combine environmental issues with marketing strategies. The first step in the success of companies and organizations is to identify consumers and their consumption behaviors correctly and accurately. So, the purpose of this study is to identify effective factors for the choice of consumers of green products. We used consumption values (functional value, social value, emotional value, conditional value, epistemic value, and environmental value) as the effective factor for choosing green products. The original place of this research was in Tehran, capital city of Iran, which is one of the most polluted cities in the world due to environmental issues. The results from the survey questionnaires are analyzed using confirmatory factor analysis and structural equation modelling. The results indicated that functional value-price, functional value-quality, social value, epistemic value, and environmental value had significantly positive effects on the choice of green products; also, conditional value and emotional value had no influence on it. It was concluded that the main influential factors for consumers' choice behavior regarding green products included environmental value and epistemic value. This study emphasized the proper pricing of green products by producers and sellers.

  12. Following the trail of crumbs: A bibliometric study on consumer behavior in the Food Science and Technology field

    Directory of Open Access Journals (Sweden)

    Marcia-Gabriela C. Kasemodel

    2016-04-01

    Full Text Available The main goal of this paper was to conduct an exploratory study regarding consumer preference in the field of the Food Science and Technology. Two questions guided this study: Is it possible to identify a trail of crumbs concerning consumer behavior in the Food Science and Technology field? And, if that trail exists, where is it leading academia in terms of research trends of interest? A bibliometric study was conducted using an analysis software called CiteSpace. The use of this methodology ensured the impartiality of the literature review of the topic of interest. A survey of all articles indexed in Web of Science between 1993 and 2013 regarding consumer behaviour was carried out. In total, 1,786 articles were analyzed. The recent increased concern regarding consumer behavior was evident.  With the USA and Spain having a significant  role in driving the trail. Eight other countries  that exhibited similar influences are: Italy, England, Australia, Germany, Denmark, France, Netherlands and Brazil. The research trends observed were grouped into seven major hot topics: sensory, health, safety, willingness to pay, packaging, ethics, and lifestyle/convenience. However, the development of publishing trends depended on where the research was carried out. A final suggestive finding, demonstrated that scientific knowledge does not occur in a vacuum.

  13. Consumer Behavior Under Conflicting Information Provided by Interested Parties: Implications for Equilibrium in the Market for Credence Goods.

    Science.gov (United States)

    Russo, Carlo; Tufi, Eleonora

    2016-01-01

    Incomplete information in food consumption is a relevant topic in agricultural economics. This paper proposes a theoretical model describing consumer behavior, market equilibrium and public intervention in an industry where consumers must rely on the information of interested parties such as producers or associations. We provide simple game theory model showing the link between price competition and the strategic use of information. If information are unverifiable (as in the case of credence attributes) firms may have no incentive to advertise true claims and consumer decisions may be biased. Our model incorporates the opportunistic behavior of self-interested information providers. The result is a model of competition in prices and information finding a potential for market failure and public intervention. In the paper we discuss the efficiency of three possible regulations: banning false claims, subsidizing advertising campaigns, and public statement if favor of true claims. In that context, some recent patents related to both the regulatory compliance in communication and to the reduction of asymmetric information between producers and consumers have been considered. Finally, we found that the efficiency of these policy tools is affected by the reputation of trustworthiness of the firms.

  14. Applying the reasoned action approach to understanding health protection and health risk behaviors.

    Science.gov (United States)

    Conner, Mark; McEachan, Rosemary; Lawton, Rebecca; Gardner, Peter

    2017-12-01

    The Reasoned Action Approach (RAA) developed out of the Theory of Reasoned Action and Theory of Planned Behavior but has not yet been widely applied to understanding health behaviors. The present research employed the RAA in a prospective design to test predictions of intention and action for groups of protection and risk behaviors separately in the same sample. To test the RAA for health protection and risk behaviors. Measures of RAA components plus past behavior were taken in relation to eight protection and six risk behaviors in 385 adults. Self-reported behavior was assessed one month later. Multi-level modelling showed instrumental attitude, experiential attitude, descriptive norms, capacity and past behavior were significant positive predictors of intentions to engage in protection or risk behaviors. Injunctive norms were only significant predictors of intention in protection behaviors. Autonomy was a significant positive predictor of intentions in protection behaviors and a negative predictor in risk behaviors (the latter relationship became non-significant when controlling for past behavior). Multi-level modelling showed that intention, capacity, and past behavior were significant positive predictors of action for both protection and risk behaviors. Experiential attitude and descriptive norm were additional significant positive predictors of risk behaviors. The RAA has utility in predicting both protection and risk health behaviors although the power of predictors may vary across these types of health behavior. Copyright © 2017 Elsevier Ltd. All rights reserved.

  15. Exploring consumer online product returning behavior : Chinese e-consumers’ perspective

    OpenAIRE

    Zhu, Yijun

    2018-01-01

    In the retail world, product returns are a common practice by consumers. Many businesses have been attempting to obtain more sales by providing customers with lenient return policies as well as customer-friendly return processes and procedures. Over the past decade, the issue of product returns by consumers is on the rise and drawing increased attention from practitioners and researchers. The objective of this thesis is to explore Chinese e-consumers’ perception of fraudulent returning beh...

  16. Influence of Brand Loyalty on Fast Food Industry - Consumer buying behavior of India.

    OpenAIRE

    Tandon, Manav

    2012-01-01

    The purpose of this research is to examine how consumers are influenced by factors of brand loyalty towards fast food brands. The research was conducted in Delhi with Indian consumers. People who filled the questionnaire are adults who are working or are looking for job. This research was adopted based on seven factor of brand loyalty. The seven factors of brand loyalty are brand name, product quality, price, style, promotion, and service quality and restaurant environment. Brand name has sho...

  17. The Impact of Promotional Tools on Consumer Buying Behavior at Matahari Department Store Manado Town Square

    OpenAIRE

    Pangemanan, Sifrid S.; Saerang, David Paul Elia; Malombeke, Shintia

    2014-01-01

    For maximizing market share, every company will carry out various forms of marketing strategies aimed to boost sales. Promotional activity is one form of marketing strategy that aims to introduce and simultaneously influence consumers to buy the products offered by the company so as to increase the volume of sales. The purpose of this study was to find the impact of promotional tools such as buy one get one free, price discount, coupon promotion and physical surroundings on consumer buying be...

  18. Comparative Study Of Consumer Buying Behavior At Music Playing And Non Music Playing Shoe Stores

    OpenAIRE

    Menajang, Irene Ladies

    2014-01-01

    Consumers are not only shopping to meet their needs, but they also are going to look for stores that provide a pleasant experience. Music can be an important compnent of store atmosphere and plays a role in purchase decision meaking process. Background music can be heard in almost all fashion stores including shoe stores in Manado. But, there are still shoe stores that are not playing background music. The objective of this research is to analyze the significant difference of consumer buying ...

  19. Understanding the Relationship Between Subjective Wellbeing and Gambling Behavior.

    Science.gov (United States)

    Farrell, Lisa

    2018-03-01

    This paper examines the relationship between gambling behavior and subjective wellbeing. It is often asserted that populations consist of different types of gamblers: those for whom gambling is a harmless leisure activity and those (pathological/problem gamblers) for whom the activity has harmful effects. One might, therefore, assume that subjective wellbeing will be negativity associated with an individual's level of gambling addiction. Alternatively, gamblers may choose to gamble because they derive utility from participating in this activity and so the relationship between happiness and gambling might be positively correlated. In this paper we test this association, empirically, using data from the 2010 British Gambling Prevalence Survey. The statistically significant findings from this analysis support the hypothesis that individual wellbeing falls as gambling disorder increases.

  20. Consumers' attitude and intention towards organic food purchase: An extension of theory of planned behavior in gender perspective

    OpenAIRE

    Irianto, Heru

    2015-01-01

    The objective of this research was to study the variables affecting the consumer attitude to buy organic food that in turn affects the purchasing intention. Theory of Planned Behavior (TPB) was used to explain this. The study variables include health consciousness, environmental consciousness, organic food price, attitude, subjective norm, intentions to purchase organic food and gender. Survey method was used, with the sample containing 200 respondents intending to purchase organic food in Su...