R. Govers (Robert); F.M. Go (Frank); K. Kumar (Kuldeep)
textabstractThis article examines the role of tourism promotion as a component of destination image formation. It reports the findings of a study in which 1,100 respondents from around the globe described their previsit perceived image of seven sample destinations, as well as the information sources
Full Text Available This study develops and tests an integrated model of the moderated mediation of risks (man-made and natural disasters that explains the associations between the benefits of tourism and the destination image. The study also considers how tourists are influenced by natural disasters and provides empirical evidence to predict the hypothesis models. The results of a study of 635 foreign tourists indicate that the tourism risks of man-made disasters positively influence the tourists’ experienced benefits and feeling experience. Foreign tourists’ risk evaluation may have a positive effect on their benefit and feeling experience and, thus, may link to the destination image. Somewhat as expected, the moderating effect of tourist benefit is found to strengthen the relationship between feeling experience and the destination image. Alternatively, foreign tourists’ feeling experiences foster a positive link between tourism risk and destination image. The implications of the moderated mediation results are discussed.
Kokkali, Panagiota; Koutsouris, Alex; Chrysochou, Polymeros
This paper aims at exploring issues related to rural tourism destination image focusing on TDI cognitive components. By means of empirical research addressing tourists visiting the Lake Plastiras area, Central Greece, the cognitive components of the area's TDI were identified along with their eff......This paper aims at exploring issues related to rural tourism destination image focusing on TDI cognitive components. By means of empirical research addressing tourists visiting the Lake Plastiras area, Central Greece, the cognitive components of the area's TDI were identified along...
Ni Luh Putu Agustini Karta
Full Text Available Kintamani destination has become a forerunner to the development of tourism in Bali. The last few years the brand Kintamani Destinations increasingly unpopular. This study aims to explain the paradigm shift and the role of management Kintamani Destinations in shaping the quality of service, image, satisfaction, and visitor’s loyalty integrated manner affecting the sustainability of tourism. Management acts as a service provider consisting of stakeholders. Research on management aspects (supply side has been implemented in the first phase qualitatively through depth interview. In stage II, conducted quantitative research on aspects of service quality, image, satisfaction and loyalty of visitors to Kintamani using SEM (Structural Equation Modeling. By accidental sampling questionnaire conducted to 250 tourists who visit Kintamani Destinations. Later in the third stage, verify the relationship of service quality, image, satisfaction, and loyalty to the sustainability of tourism in Kintamani through Focus Group Discussion (FGD. The findings of this research is the paradigm and the role of stakeholders in the destination management affects the quality of services provided in Kintamani. Aspects of quality of service, image, satisfaction significantly affect the loyalty of tourists visiting Kintamani. The four aspects are directly determine the sustainability of tourism in Kintamani. The novelty of this research is both, from the aspect of supply and demand, destination management, service quality, imaging, and satisfaction rating affects loyalty, as well as an integrated manner affecting the sustainability of Kintamani tourism Destinations. These research results bring to all stakeholders that the management of destinations and image dominant influence on the sustainability of Kintamani Tourism Destinations. Thus, these aspects will be the focus of stakeholders in maintaining and developing Kintamani Tourism Destinations. Kintamani Destinations
Stanciulescu Gabriela Cecilia
Full Text Available Tourism is a competitive industry, even on a global scale. If access to a destination or attraction is too complicated, time consuming, expensive or not providing adequate capacity, even the most spectacular attraction will remain a secret to most tourists, as they will prefer competitive alternatives” (Smiths, 2003. And to continue this, it is considered that „that cultural differences and uniqueness are important if one wants cultural products to become a commercial success” (Lindenberg, 2004. When cultural tourists are looking to experiment or to improve their knowledge, the question is: “Which are the best strategies and practices to market that experience and knowledge for the cultural tourists” (Kantanen, 2005. This paper will be dedicated to presenting city tourist destinations, their marketing and market positioning, also to analyze the way in which potential customers’ perception is built and how the process can be influenced, and to analyze the way the tourist product is assembled.
Full Text Available The problematic area of the tourism destination image has a high expansion in marketing, the efforts of its conceptualization and phenomenalism being remarkable among specialists. In this context, the authors propose a systemic approach, the result of which refers to a model regarding the image research of a tourism destination, whose validation has been attained using Transalpina destination. The model created by the authors envisages morphological features and specific functional relationships, which are consistent with the marketing theory, and, in context, with the consumer behaviour theory. The conceptualmethodological solutions are magnified by applicative-experimental validations, which enhance the theoretical and practical valences of the created model. The main direction of developing the elaborated model consists in efforts of formalization and abstracting, in the perspective offered by several scientific disciplines.
This writing attempts to identify the images of Vietnam as a tourism destination for Finnish tourists and suggests marketing solution for Vietnamese traveling company to improve the images of Vietnam by enhancing marketing activities in the Finnish market. Saigontourist Transportation Corporation (STC), Vietnam which is a commissioner of this thesis project, has provided updated information about the current situation of tourism in Vietnam as well as marketing activities of company durin...
Márcio Marreiro das Chagas; Luciano Menezes Bezerra Sampaio; Kaline Elizama Bezerra Santos
This paper analysis tourism destination image influences on satisfaction and loyalty to Sun and Sea tourism destinations, investigating Natal/RN as a case. Quality dimensions were control variables. Therefore, it was conducted an exploratory and descriptive research with quantitative analytical approach. Data collection was performed by a questionnaire addressed to International tourists at the Augusto Severo International Airport. The composition was a simple random sampling by reaching the ...
Márcio Marreiro das Chagas
Full Text Available This paper analysis tourism destination image influences on satisfaction and loyalty to Sun and Sea tourism destinations, investigating Natal/RN as a case. Quality dimensions were control variables. Therefore, it was conducted an exploratory and descriptive research with quantitative analytical approach. Data collection was performed by a questionnaire addressed to International tourists at the Augusto Severo International Airport. The composition was a simple random sampling by reaching the final number of 300 international tourists interviewed. Among the main results, it was noted that nine are the dimensions of perceived Quality of Sun and Sea segment, it means, Beaches, Public Equipment, Restaurants, Transportation, Information and Finance Services, Hotel Equipment, Diversity of Restaurants and Food, Complementary Services and Access to the hotel and Tourism Attractions, Urban and Natural Scenery. From the results, it was concluded that tourism destination image influences satisfaction and loyalty. Moreover, quality seems to be other important dimension for the satisfaction and loyalty process.
The concepts of destination image and tourists’ loyalty are sufficiently discussed in the literature; however, due to the multi-dimensional character of these two concepts, the existing studies fail to shed light on the multifaceted linkage between destination image and loyalty. This research displays an innovative way of measuring tourists’ loyalty by creating a composite loyalty index that represents both behavioural and attitudinal loyalty. The index allows for a distinction between differ...
The primary objective of this study was to investigate the relationship between travel destination image and the tourist satisfaction/dissatisfaction. Using the evaluative congruity theory framework, this study focused on the role of destination images in tourism with regard to consumer satisfaction/ dissatisfaction (CS/D) from the stand point of: (1) the functional congruency between the tourist's expectations and his/her perceptions of specific utilitarian (functional) ...
Full Text Available This paper addresses the role of imagery and tourism experiences (TEs in the construction of tourism destination image (TDI. It highlights the importance of the construct imagery at all stages of consumption, because of the intangibility that characterizes tourism and services in general. This aspect gains importance since it is impossible for tourists to experience the desired holidays prior to visitation, leading the way for imagery to become an essential element to inspire and to influence them during the decision-making process, and consumption before, during and after the experience. A conceptual model resulting from the literature review and the potential theoretical contribution of the model are discussed.
Burhan KILIÇ; Hande AKYURT
The diversification of supply sources owned causes differences between destinations and special interest which is shaped for demand leads to become tourism widespread. In Turkey, there are many destinations where different features exist together. By means of alternative tourism types, various destinations and tourism types emerge. When all the events happened during the Independence War are considered in terms of national heritage, Afyonkarahisar is an important centre among grief tourism de...
Full Text Available Background and Purpose: The aim of the research was to find out how business partners from the field of tourism estimate the dimensions of the image of Bled and the marketing mix used to promote Bled. Further on we were interested in evaluating the influence of image and marketing mix on the scope of sales measured in overnights. The following dimensions of image were explored: perceived uniqueness of image as a whole, perceived uniqueness of attractions and experiences, perceived quality of the environment (cleanness, perceived feeling of safety, as well as the dimensions of the marketing mix: perceived quality of products (accommodation, culinary offer, transfers, etc., perceived price of services, perceived manner of sales for the promotion of Bled, perception of promotional channels, perception of residents (politeness, friendliness, multicultural and religious openness, etc. and a positive experience of visiting Slovenia.
Josiassen, Alexander; Kock, Florian; Assaf, Albert G.
A central research question in tourism management concerns tourist’s choice of specific destinations. The present article reviews the extant literature on destination image. From this review we suggest that individuals have a multitude of destination associations – the total imagery which relates...
Olsen, Lise Smed
Indigenous tourism has become an important component of the tourism industry. Previous indigenous tourism research has indicated three conflict areas that can have an impact on destination development - internal conflicts over indigenous identity, the use of indigenous culture in destination...... marketing, and land-use conflicts. To varying degrees these areas of conflict have been found to impact local and regional destination development in northern Europe. This paper draws on case studies to understand how conflicts in Sami tourism in local and regional destination development are addressed...... challenging to address through collaboration due to the history of colonisation by nation states. Such prevailing conflicts place certain requirements on the facilitator of collaboration processes in tourism destination development....
Full Text Available Nowadays, tourism destinations are increasingly determined to convey an unique and competitive identity within the consumer’s mind. Despite the fact that a growing attention has been paid to the destination brand, in practice there is an inconsistency and sometimes an inexplicable lack of empirical academic studies, thus in some countries (without “a tradition in tourism” there have been developed, shortly, artificial tourism brands without any substance and argumentation based on real images/perceptions of the tourists/prospects. This work aims to highlight the role that the tourism destination image plays in the development of the own brand and to identify the main tourism attractions and forms of tourism associated with each historical region of Romania.
Kokkali, Panagiota; Koutsouris, Alex; Chrysochou, Polymeros
This paper aims at exploring issues related to rural tourism destination image (TDI) focusing on the cognitive component. By means of empirical research addressing tourists visiting the Lake Plastiras area, Central Greece, factors comprising the cognitive component of the area's TDI were identified...... along with their effect on destination attractiveness. Furthermore, the influence of tourists' characteristics on their cognitive TDI was explored. The results indicate that: (1) the area's TDI can be delineated in six cognitive factors; (2) the area's attractiveness is significantly influenced by three...... of these factors; (3) visitors can be classified in four clusters according to the cognitive factors; (4) tourists' clusters differ in terms of age, education and income as well as number of visits and perception of the area's attractiveness. Such findings point towards the need of both a new strategy for the area...
J.C.A.C. van Wijk (Jeroen); F.M. Go (Frank); R. Govers (Robert)
textabstractThis paper explores whether websites that offer a global audience virtual access to watering holes in game parks afford African nations opportunities to diminish their international isolation as tourism destinations. The present analysis examines a sample of almost 450 tourism websites
This master thesis looks at the development of cruise tourism in a small destination. Cruise tourism is a rapidly growing industry in both large and small destinations, but since small destinations are affected by cruise tourism development different than large destinations, this study focuses on a small destination, in this case Skjolden. Skjolden has a recent history of cruise tourism. Interviews are taken with residents who are involved with cruise tourism, to find out about th...
Full Text Available In taking an advantages in tourism seems that image of specific tourist destination play an important role. This is very complex process but also a target for a wide list of potential stakeholders - not only organizations in this industry. Paper discuss a few relevant issues in connection to importance as well as development process of creating an image of tourist destination including well known Anhold model.
Full Text Available Globalisation on the tourism market causes that the competition is not formed only between stakeholders in a destination, but more and more it is created among destinations. Therefore tourism stakeholders in a destination have to act together and cooperate. The cooperative behaviour of destination stakeholders is seen as a main prerequisite of applying the cooperative destination management, which influences the competitiveness of destination on tourism market.
Full Text Available The growing relevance of tourism industry for modern advanced economies has increased the interest among researchers and policy makers in the statistical analysis of destination competitiveness. In this paper we outline a new model of destination competitiveness based on sound theoretical grounds and we develop a statistical test of the model on sample data based on Italian tourist destination decisions and choices. Our model focuses on the tourism decision process which starts from the demand schedule for holidays and ends with the choice of a specific holiday destination. The demand schedule is a function of individual preferences and of destination positioning, while the final decision is a function of the initial demand schedule and the information concerning services for accommodation and recreation in the selected destinations. Moreover, we extend previous studies that focused on image or attributes (such as climate and scenery by paying more attention to the services for accommodation and recreation in the holiday destinations. We test the proposed model using empirical data collected from a sample of 1.200 Italian tourists interviewed in 2007 (October - December. Data analysis shows that the selection probability for the destination included in the consideration set is not proportional to the share of inclusion because the share of inclusion is determined by the brand image, while the selection of the effective holiday destination is influenced by the real supply conditions. The analysis of Italian tourists preferences underline the existence of a latent demand for foreign holidays which points out a risk of market share reduction for Italian tourism system in the global market. We also find a snow ball effect which helps the most popular destinations, mainly in the northern Italian regions.
Adventure tourism is one of the key factors of the Nepalese tourism industry. The main aim of this bachelor’s thesis was to clarify the current situation and challenges for developing adventure tourism in Nepal and to evaluate the importance of appropriate marketing strategies. The thesis also focuses on promoting adventure tourism activities and rural tourism destinations. The objective of the thesis was to explore Dhorpatan Hunting Reserve as an adventure tourism destination at internationa...
Full Text Available Considering the fat that a rate of up to 70% of tourists visiting Romania have a professional motivation, the present papers intends to provide an overview of the advantages held by Romania for offering tourists the proper conditions for spending quality time in this emerging country. Within the present article, the authors provide to readers an overview regarding destination branding, business travel and the critical elements in achieving economic advantages over competing regions/countries; the article emphasizes the fact that -intelligently exploited-, business tourism can be an element of prosperity within the tumultuous period of time through which Romania and other emerging states are crossing nowadays. The results of this paper work are focused on the identifying, analysing and correlating the main factors that can influence a destination' development through its propulsion as a brand destination for business tourism. Generally speaking, the paper approaches aspects regarding business tourism. The methodology used in order to write the present article is limited to the collection and processing empirical data and information. In this regard, the literature in the field has been reviewed, so that the authors could identify and expose the importance of destination branding through business travel for sustainable development in Romania.
Full Text Available Today, the part played by the image in the development of tourism, and, specially, as a diffe- rentiation element of a destination area is widely acknowledged. This is reflected to a great extent in the literature that focuses its interest on identifying the variables that motivate the purchase or stimulate the decision process. However, the reference to feedback processes or image control mechanisms as well as their creation, is surprising. An approach model to these processes will be exposed in this article.
Rainer Andergassen; Guido Candela
This paper investigates the effectiveness of development strategies for tourism destinations. We argue that resource investments unambiguously increase tourism revenues and that increasing the degree of tourism sophistication, that is increasing the variety of tourism related goods and services, increases tourism activity and decreases the perceived quality of the destination's resource endowment, leading to an ambiguous effect on tourism revenues. We disentangle these two effects and charact...
Full Text Available Nowadays, tourism destinations are more and more determined to build a unique and competitive identity and image in consumers’ minds. Even though the marketing of tourism destinations has been awarded an intended purpose, in practice there is a lack of steadiness, sometimes an unexplained deficiency of empirical academic research. In some countries, many without "a tradition in tourism", building a marketing strategy for travel destinations is based on artificial and without substance images/perceptions of real and potential tourists. The paper describes the role of marketing in the domain of tourism, emphasizing the importance of public relations in the promotion process of the region of Bucovina.
Boes, Kim; Buhalis, Dimitrios; Inversini, Alessandro
Purpose\\ud – Grounded in service-dominant (S-D) logic, the purpose of this paper is to explore the core components of smartness to present a framework for the development of the smart tourism destination.\\ud \\ud Design/methodology/approach\\ud – The paper explores the core components of smartness through case study analysis of well-established smart cities.\\ud \\ud Findings\\ud – The paper conceptualises smartness and argues ICT, leadership, innovation and social capital supported by human capit...
Full Text Available Tourism destination brand equity is defined as all assets (or debts of brands provided with name and symbol of tourism destination to make changes in value services of experiences. In many cases, brand equity is more than physical assets. This survey performs an investigation to identify effective factors in tourism destination equity, cause and affects relationships, and proposes a model for perceived value of tourism destination. The proposed study is performed in one of free islands named Gheshm. The preliminary results indicate that there is a positive relationship between tourism destination brand awareness and destination brand equity, tourism destination brand image, destination brand equity and tourism destination brand loyalty.
MONICA PAULA RAŢIU
Full Text Available Romania, as tourism destination with its component micro-destinations (Muntenia, Oltenia, Banat - Crişana, Transylvania, Bucovina, Maramureş, Moldavia and Dobrogea, possesses many tourism attractions and at the same time has a real tourism potential. The fact that it is not included among the Europe’s „valuable” destinations represents a loss both for its inhabitants and for Europeans in general, too. One of the reasons is the lack of an image consolidated by identity elements or / and simply the lack of image that would represent the starting point for development of appropriate tourism products (developing a strategy. This paper proposes, starting from the image perceived by the inhabitants about their own destination – based on the example of Transylvania – to emphasize the importance and also the role of the destination image in developing the main directions of actions and, especially, in developing the strategy for the specific tourism products.
Full Text Available The development of new types of tourism (stand-alone, connected or components, from marketing experience, implies a broad spectrum of challenges, which, placed in a planned background, has the purpose the creation and then, the development of tourism products that correspond, at least, to consumers’ expectations. In order to optimize the new type of tourism, it is necessary to be correlated with the relevant resources of the destination, which, harmonized, can lead to the elaboration of destination marketing strategies, in this situation being the medical tourism, component of health tourism.
Full Text Available Geographical regions, according to some authors, are defined and delimited by criteria that vary from one geographical school to another. These criteria may be: scenic, functional, political-administrative, mental etc. (processed after Cocean cited in Neguţ, 2011, p. 157. They also can be combined according to the objectives/strategies that are elaborated for each branch of the economy: industry, agriculture, tourism, etc. In this regard, from tourism point of view, the region of Banat-Crişana was taken into consideration, that includes the following counties: Caraş-Severin, Timiş, Arad and Bihor. Due to the many land and air border points, it represents the first contact with the tourists coming from the West, with other words “its visiting card… crucial in formulating the first impressions regarding Romania” (Cocean, 2010, p. 201. The presented research aims to highlight the role of the image of the region of Banat-Crişana in building its own brand, by identifying its main tourist attractions and forms of tourism.
Aurelia-Felicia STĂNCIOIU; Nicolae TEODORESCU; Ion PÂRGARU; Anca-Daniela VLĂDOI; Codruţa BĂLTESCU
Nowadays, tourism destinations are increasingly determined to convey an unique and competitive identity within the consumer’s mind. Despite the fact that a growing attention has been paid to the destination brand, in practice there is an inconsistency and sometimes an inexplicable lack of empirical academic studies, thus in some countries (without “a tradition in tourism”) there have been developed, shortly, artificial tourism brands without any substance and argumentation b...
Candela Guido; Castellani Massimiliano; Mussoni Maurizio
In this paper we investigate the effects of a Keynesian policy in tourists destinations where tourism products are mainly sold through «direct sales» (decentralized solution) and the tourism market equilibrium is characterized by sticky prices and unemployment (coordination failure). A Keynesian demand policy is a Pareto improving solution with respect to the organization of sales by Tour operators or Destination managers (centralized solution), since tourism firms are not worse-off in terms ...
Mercedes Revilla Hernández
Full Text Available The purpose of this paper is to analyze the effects of co-creation of a tourist brand image projected in Twitter by using NVIVO 11. It takes the case study of the Smart Fuerteventura brand, an ecotourism association made up of a group of local firms. The brand concept is linked to the enhancement of heritage of the island of Fuerteventura, that is included in the World Network of Biosphere Reserves. The results show that there is no brand awareness and co-creation is negative. This analysis can contribute to methodologies on marketing strategies within the framework of co-creation in similar destinations.
Khan, Mohammad J; Chelliah, Shankar; Haron, Mahmod S; Ahmed, Sahrish
Travel motivations, perceived risks and travel constraints, along with the attributes and characteristics of medical tourism destinations, are important issues in medical tourism. Although the importance of these factors is already known, a comprehensive theoretical model of the decision-making process of medical tourists has yet to be established, analysing the intricate relationships between the different variables involved. This article examines a large body of literature on both medical and conventional tourism in order to propose a comprehensive theoretical framework of medical tourism decision-making. Many facets of this complex phenomenon require further empirical investigation.
Mohammad J. Khan
Full Text Available Travel motivations, perceived risks and travel constraints, along with the attributes and characteristics of medical tourism destinations, are important issues in medical tourism. Although the importance of these factors is already known, a comprehensive theoretical model of the decision-making process of medical tourists has yet to be established, analysing the intricate relationships between the different variables involved. This article examines a large body of literature on both medical and conventional tourism in order to propose a comprehensive theoretical framework of medical tourism decision-making. Many facets of this complex phenomenon require further empirical investigation.
Khan, Mohammad J.; Chelliah, Shankar; Haron, Mahmod S.; Ahmed, Sahrish
Travel motivations, perceived risks and travel constraints, along with the attributes and characteristics of medical tourism destinations, are important issues in medical tourism. Although the importance of these factors is already known, a comprehensive theoretical model of the decision-making process of medical tourists has yet to be established, analysing the intricate relationships between the different variables involved. This article examines a large body of literature on both medical and conventional tourism in order to propose a comprehensive theoretical framework of medical tourism decision-making. Many facets of this complex phenomenon require further empirical investigation. PMID:28417022
Božena Krce Miočić
Full Text Available Destination presents a set of different organizations and individuals who can work towards realising the same objectives or their objectives can be diametrically opposed. Harmonisation of such objectives in a unique strategic development of the entire destination is usually taken over by destination management organization (DMO established to accomplish the mentioned objective. The opposed interests in such a system as complex as tourism result in the degradation of space and society in which tourism takes place. Therefore sustainable development in tourism represents a primary concept of development today. Tourism is a fast growing phenomenon and its sustainable development represents a necessity. Besides the positive economic outputs of tourism, we should also mention its negative impact on the particular destination, the environmental degradation to some extent, as well as socio-economic elements of local community. Accordingly, multi-stakeholder concept in destination management should include all interest and influential groups in tourism development planning. Such integrated destination management connects all stakeholders independent from influence or interest powers to participate directly or indirectly in creating and implementing the quality tourism development. This concept’s basic function is connecting and coordinating stakeholders with different interests within a tourism destination, in order to create quality product and a recognizable destination image, and to achieve a long-term sustainable competitiveness on the market. However, based on the stakeholder approach, the most emphasized issue in sustainable tourism development concept is the government that holds a key role in socio-economic development. In this paper, we analysed current involvement of stakeholders in Zadar County tourism development and examined their interest in future involvement in sustainable destination development. Based on the analysis of focus group
Khan, Mohammad J.; Chelliah, Shankar; Haron, Mahmod S.; Ahmed, Sahrish
Travel motivations, perceived risks and travel constraints, along with the attributes and characteristics of medical tourism destinations, are important issues in medical tourism. Although the importance of these factors is already known, a comprehensive theoretical model of the decision-making process of medical tourists has yet to be established, analysing the intricate relationships between the different variables involved. This article examines a large body of literature on both medical a...
Full Text Available This study aims to test a model linking destination image, perceived value, tourist satisfaction, and tourist loyalty. Based on a sample of 300 tourists travelling by car from the World Natural Heritage Site of Tianchi, China, a new model of destination image was explored and data were analysed using partial least squares structural equation modelling (PLS-SEM. The results show that perceived value and satisfaction are direct antecedents of destination loyalty. Above all, perceived value and tourist satisfaction mediate the relationship between destination image and loyalty. Finally, this study discusses the theoretical and management implications of the findings in order to boost the tourism industry in the context of car trips.
Norhaslin Abu Hassan; Mohamad Abdullah Hemdi
This study proposed to explore how the image of a destination could influence medical tourists in choosing a destination as their future medical and tourism destination choice. Scholars argued that destination image had a significant relationship with behavioral intentions. Destination image influence not only the decision-making process but also conditions after-decision-making behaviors of tourists. In the current study context, the future destination choice behavior referred to the intent...
Guido Candela; Paolo Figini
In recent years, several papers have been focussing on various aspects of tourism destinations. The destination is a central issue within tourism studies, embodying in one single concept all the specific and problematic features of tourism, such as its systemic nature in which "space" plays a fundamental role. In this paper we argue that tourism economics shapes itself as an independent discipline within applied economics through the analysis of destinations. Firstly, destinations are neither...
Full Text Available The paper tend to show some of the challenges of matured and world-known tourism destination, as well some of the modalities in keeping and increasing a level of Honolulu cluster's competitiveness. Accordingly, specific tourism experience as socio-cultural dimension of destination competitiveness was evaluated. A core of the paper is primary research of tourism event "Brunch on the Beach" Honolulu, Hawaii, that was done in 2004. Data for analysis were collected during the internship that author did in the City and Country - Honolulu. Internship was a part of JFDP scholarship received by the American Councils for International Educations (ACIE. George Washington University was the institution where the author completed the most of specialization and which gave a support for the internship organization. Questionnaire method was used for the research, while SPSS software was used for data analyses.
Full Text Available Policy makers and tourism developers must understand visitors’ mobility behavior and how they consume space and tourism resources in order to set up sustainable cultural tourism destinations. With this in mind, it should also be pointed out that the mobility patterns of tourists in urban destinations are mainly located in the city center (spatial centrality, the analysis of which enables us to define “how central” the resources (museums, monuments, etc. are and what the interactions between them are. Comprehending which factors influence visitors’ urban mobility behavior is key to understanding tourists’ consumption of space and their connections with the tourism assets of the city. Furthermore, when tourists visit a destination, they make a mental representation of the destination, constructing a mental map of it. Thus, tourists consume not only spaces but also the image of a city/destination. Moreover, the latter influences the former. The quality of surrounding architecture and urbanism plays a crucial role in enhancing the experiential value of a destination and influencing space consumption preferences. Clearly, visitors are more likely to use/consume environments that are easily navigated and mentally legible. In order to explore these patterns, a real experiment was performed based on visitor behavior in the city of Bilbao. In addition, the central places of Bilbao were determined and an analysis of the spatial interaction between cultural sites was performed, making use of a new methodology based on GPS technologies, network analysis, and surveys. This methodology is the main contribution of this work. The results suggest that (1 easy mobility (walkability, accessibility, different transport modes of the visited space facilitates the tourist experience; (2 simple and eligible mental maps of the city that are easily perceived by visitors facilitate the rapid consumption of the tourist destination; and (3 the centrality of the
Full Text Available After the introduction which summarizes the basic guidelines for the development of entrepreneurship in special interest tourism, the author explores the development and application as well as the management of entrepreneurship in religious tourism as a type of special interest tourism. Religious components and motives for visiting shrines as an integral part of human culture and tradition have a strenuous impact on the tourism industry, both on the offering and demanding side. The most visited shrines such as Fatima or Lourdes attract four to eight million visitors per year. Considering the fact that this type of tourism is economically very useful in a particular local environment, many shrines as sites have become centres of religious, commercial and cultural events in certain regions throughout history. Their development was followed by investment in infrastructure, culture, catering and other facilities. The implementation of entrepreneurship is based on various segments that enable the development of religious tourism in a particular area, such as catering industry, hospitality industry, tourist mediation, transportation companies and other complementary activities (agriculture, fishing, wine production, commerce and other services. The author explores the indicators of entrepreneurship development in the field of religious tourism as a type of special interest tourism indicating the possibilities it has on the destination development. The development of special interest tourism should be based on effective investment in tourism offer through entrepreneurial projects (catering and other tourist facilities in accordance with market trends. The investment in tourism offer in the context of religious tourism would result in the growth of religious passengers' consumption as well as the increase in income from religious tourism, and thus the economic development of the sites with religious content. Examples of such shrines in the world are
Full Text Available This paper concerns the topic of rural destination quality from the viewpoint of tourism development. The research exploring crucial quality factors from the viewpoint of demand is presented. Rural tourism participants attribute the highest significance to Destination cleanliness and Sense of security. The evaluation of the importance of most research quality factors is not dependent on gender and on the contrary, the importance of 16 quality factors depends on the visitor´s age. In the case of the factor of “Friendly acceptance by the locals”, the most significant influence on the visitor´s return to the destination was confirmed. On the contrary, this impact was not proven for the factor of “Level of prices of services and goods in the destination”. The research and the successive factor analysis revealed 6 dimensions representing the rural destination quality: Services, Image, Transportation, Well-being, Information/Communication and Attractions/ Experiences; Well-being was identified as the most important. This was consecutively confirmed by the analysis of the quality factors’ impact on the visitor´s overall satisfaction and loyalty to the destination. The research findings provide the theory with topical destination quality dimensions as well as contribute to better understanding of visitor´s behavioural mechanisms in rural areas.
Full Text Available Service quality initiatives are high priorities in many tourist destinations, with expenditure seen as long-term investment for future growth and profitability. My study’s goal is to explain the quality dimensions from the viewpoint of tourism destination. When we start to discuss about tourism quality supply, the main problem we have to consider is the structure of tourism supply as a complex of tangible and intangible elements. Analysis of the quality problem, their measuring and monitoring and marketing strategies based on quality, needs to be built on the specificity of tourist offer, regarding the level of goods and services. Because of this, the level of quality and customer satisfaction of quality is very hard to measure and to control. The first major feature of quality programs development is typically, to identify the key components or dimensions of quality from customer and employee research, i.e. their needs and expectations.
Laura CISMARU; Ana ISPAS
Within the most recent European Policy for Tourism, the competitiveness of the European tourism industry is directly linked to the image of Europe and to its perception, as a collection of sustainable and high-quality tourist destinations. In such context, improving the profile of the European tourist destinations has become a main target. During the last years, the European Commission focused on the sustainable development of tourist destinations. Several projects were de...
Full Text Available The aim of the paper is to analyze the modern security environment and its impact on tourism destination development. Contemporary security environment is a result of historical events affected by the elements of the contemporary safety and political environment. Ground security concepts, which dominate contemporary security environment, are pointed out and further linked to the development of the modern security threats shaping tourism destination development. We are pointing out how the major security threats influence the tourism destination development. Methodology is based on secondary analysis of literature. Several current case studies are made to support conclusions on relationship between security and tourism destination developments.
This article addresses the economic impact that cross-border shopping has on the local tourism industry and the ways that cross-border shopping is taken advantage of in tourism destination marketing. Southern Jutland–situated in Denmark just north of the German border, where border shops situated......-border shopping into tourism destination marketing strategies. The results have wider relevance for other border regions.......This article addresses the economic impact that cross-border shopping has on the local tourism industry and the ways that cross-border shopping is taken advantage of in tourism destination marketing. Southern Jutland–situated in Denmark just north of the German border, where border shops situated...... just south of the same border enable Danes to capitalize on the lower value added tax levels in Germany–is utilized as an illustrative case example. The data was collected by analysing the relevant tourism destination marketing material and via interviews with local destination marketing organizations...
Kadi Alaa J.
Full Text Available Rural heritage tourism destination management is an essential knowledge area that should be investigated to achieve sustainable destination, especially for an emerging destination. The goal of this process is to ensure that these elements are thoroughly inspected and rigidly organized due to the main concepts, theories, methods and approaches mentioning different perspectives to tackle these certain elements. In order to cope with the complexity of the relation between the destination elements and its characteristics and sequence of the maturity of the selected destination, all that needs in-depth knowledge to assist the researchers in developing and improving different types of approaches and tools, and in structuring and assessing the destination. We develop a neat backbone literature review concerning the all aspects of the sustainable rural heritage tourism destination. We review the existing methods, approaches and theories applied on the relative field, and further study the relevant challenges that have been the target of investigation in the academic literature. The paper is intended to be the newest and the most important existing study on the topic of rural heritage emerging tourism destination. The results are particularly relevant to practitioners seeking a better grasp on managing tourism destination as well as achieving sustainability in tourism destinations. As a major finding of the review, the results strongly suggest the need for more practitioner-oriented and industry-driven empirical studies in the area of flexible managerial framework to cope with special and dynamic characteristics of different tourism destinations.
Full Text Available This study explores challenges facing the linkages between the tourism industry and local suppliers at the destinations. During 2010 surveys involving hotel and restaurant operators, local suppliers and tourists were conducted in Zanzibar. Qualitative analysis of the perspectives of the respondents reveals the multitude of constraints. From operators, the main constraints include poor quality of the locally supplied products, business informalities, high transaction costs and violation of agreements by local suppliers. Low production levels, low prices offered by hotels and restaurants coupled with late payments for the products delivered were the most serious problems cited by local suppliers. There is also a certain degree of mistrust between the local suppliers and the operators. However, the source of the tourism products consumed in the hotels or restaurants was not a point of concern, at least from the tourists’ perspective. Strategies to bridge the demandsupply gaps in order to maximize the benefits of tourism, among the tools for fighting the rampant poverty, have been recommended.
I Ketut Surya Diarta
Full Text Available Globally, competition among tourism destinations is more stringent in getting foreign tourists, including Bali. One effort to win the competition is increasing destination brand equity through maintaining its influencing factors and gaining tourist positive behavior toward destination. This effort, in long run, will increase and stabilize destination revenue and sustainability. This research aims to analyze factors influencing brand equity of Bali as a tourism destination. This research was conducted in Bali’s five major tourism objects. The 240 foreign tourists were chosen as respondents through convenience sampling technique. Data were analyzed using factor analysis. The results showed that factors that significantly influenced Bali brand equity were: symbolic and experiential benefit factor, direct and indirect destinations attributes, destination reliability and tangibility, assurance and empathy, brand destinations recognition and recall, destinations common psychological attributes, destination common functional attributes, unique functional attributes, behavioral loyalty, destination awareness, and attitudinal loyalty. Given the fluctuative nature of brand equity, Bali needs a consistent effort to maintain or to enhance brand equity of Bali as a tourism destination. Maintaining the dominant factors that influence the strength of brand equity can be used as a basis to develop destination branding strategy to expand market segment, choose the right target market, and anchoring destination position in world market competition.
Full Text Available Tourism worldwide is becoming increasingly competitive. Competitiveness has been associated in the tourism literature as a critical element for the success of tourism destinations. Particular emphasis is placed on identifying and analyzing the various factors that influence the competitiveness of tourism destinations. The paper extends the Richie & Crouch (2000 model and develops a set of indicators that considers the different issues concerning tourism competitiveness. The indicators are focused on the various dimensions of sustainability. The paper offers insights into the model, each determinant has been extensively described. The aim of the paper is to test whether and to what extent the current set of indicators integrated into the present model can help explaining the competitiveness of a tourism destination. The model is tested on a unique dataset of 610 Italian Destinations of Excellence. Principal Component Analysis is applied on the responses to the items measuring destination competitiveness.
Full Text Available Tourism worldwide is becoming increasingly competitive. Competitiveness has been associated in the tourism literature as a critical element for the success of tourism destinations. Particular emphasis is placed on identifying and analyzing the various factors that influence the competitiveness of tourism destinations. The paper extends the Richie & Crouch (2000 model and develops a set of indicators that considers the different issues concerning tourism competitiveness. The indicators are focused on the various dimensions of sustainability. The paper offers insights into the model, each determinant has been extensively described. The aim of the paper is to test whether and to what extent the current set of indicators integrated into the present model can help explaining the competitiveness of a tourism destination. The model is tested on a unique dataset of 610 Italian Destinations of Excellence. Principal Component Analysis is applied on the responses to the items measuring destination competitiveness.
Sérgio Dominique Ferreira Lopes
Full Text Available Over the last few decades, tourism has become one of the main sectors of the global economy, not only because of its contribution to the Gross Domestic Product (GDP of different countries, but also because of the employment it generates. Since 2009, however, the results of tourism have been severely affected by the economic and financial crisis and it is now essential to analyze the key elements of tourist consumer behavior. In this context, the image that a destination transmits to the market becomes one of the elements which influence tourists the most when choosing a tourist destination. The authors therefore aim to identify the main elements that characterize the image of a tourist destination, as well as their implications for the management of tourist destinations.
Full Text Available Purpose: This research study analyzes Moldovans' intentions to visit Greece, and their perceptions of Greece's image as a tourism destination, according to the following dimensions: (1 environmental beauty and convenience, (2 country's citizens, (3 place and architectural structure, (4 shopping and tourist accommodation and (5 similarity of the local culture and cuisine with the Moldovan one. The goal is split into four objectives. Design/methodology/approach: For attaining the goal, a self-administered questionnaire was delivered. The empirical study was conducted in the capital of Moldova. The findings are based upon a sample of 139 respondents. Findings: The findings reveal that, overall, Greece's image as a tourist destination among Moldovan consumers is partially positive. The perceptions of the tourism dimensions were evaluated in the descending order as follows: place and architectural structure, shopping and tourist accommodation, environmental beauty and convenience, country's citizens and similarity of the local culture and cuisine with the Moldovan one. Research limitations/implications: As it was undertaken only in the capital of Republic of Moldova and because most respondents are young people and females, the findings of this investigation do not absolutely reflect the perceptions of all Moldovans. Also, because the number of respondents is small, it is not representative of the whole Moldovan population. Hence, the results might not be very realistic and accurate. Originality/value: This study provides insightful theoretical implications and practical recommendations in creating marketing strategies that would help in managing and improving Greece's image as a destination among Moldovan tourists. Also, no study, at least to the researcher's knowledge, has evaluated Greece's image as a destination among Moldovan consumers. Finally, due to the increasing number of Moldovan tourists in Greece, it is important that Greece grasps this
This study aimed at investigating the most significant challenge facing customer patronage of tourism destinations in South-South region of Nigeria. To achieve this purpose, the challenges facing tourism destinations as a whole were examined. In this study, the survey research design was adopted and the population of the ...
Abstract. This study aimed at investigating the most significant challenge facing customer patronage of tourism destinations in South-South region of Nigeria. To achieve this purpose, the challenges facing tourism destinations as a whole were examined. In this study, the survey research design was adopted and the ...
A visual analysis of a cultural tourism destination. ... Research in Hospitality Management ... purposes: first, to evaluate the motivating factors that lead travellers with different cultural background to select their travel destination, and second, to explore the influence of visual communication in the promotion of cultural tourism.
Stacia Reviany Mege
Full Text Available The increasing popularity of reality shows renders them as potential media for tourism promotion. However, there is limited research regarding the impact of destination exposure in reality shows. This study aimed to investigate the impact of destination exposure in television reality shows on destination image, familiarity, and travel intention. To test the hypotheses, a within subject experiment was conducted. A worldwide popular reality show, The Amazing Race, was used as a stimulus for the participants. The results revealed that, in general, both cognitive and affective destination im- ages were rated higher after watching the reality show. Furthermore, familiarity with the destination and travel intention to the destination increased after watching the destination in the reality show. The result of this study will be useful for destination marketing organization and the government to explore alternative promotional media and aid the promotion of tourism destination.
Full Text Available The aim of the article is to make an overview on the concept of destination competitiveness, starting with the importance of tourism in the economy and ending with what actually means the concept, taking into consideration also the importance of developing quality tourism products.Powerful destinations manage to attract millions of tourists annually. The key of establishing proper strategies for tourism destinations is to determine the competitiveness of a tourism destination. This subject has been researched by many important researchers from the tourism area and the findings obtained can help marketers. It must also be taken into discussion the fact that competitiveness may not only relate to factors of related to the destination
This study provides an integrated approach to understanding the relationship between destination branding and tourist behavior, and attempts to extend the theoretical and empirical evidence about the structural relationships among the following constructs: destination image, perceived quality, destination awareness (elements of destination branding), tourist satisfaction, and tourist loyalty (elements of tourist behavior) in the leisure tourism market. This study develops and empirically test...
Sony Manggala Putra
Full Text Available The tourism sector as one of the leading sectors in Pasuruan still faces many obstacles. The constraints associated with conditions that require improvement on tourist destination related to the presence of infrastructure, zoning, the gap between the tourism destination in the West and the East area, up to the level of visitation which has decreased from year to year. The aims of the studi were to describe and analyze Tourism Destination Management conducted by Department of Culture and Tourism Pasuruan at Banyu Biru and Ranu Grati object to become competitive and sustainable tourism destination. This study used a qualitative approach with a case study method locus in the Department of Culture and Tourism Pasuruan. The results of this study indicate that the tourism destination management of Banyu Biru and Ranu Grati when reviewed in terms of competitiveness, still needs a lot of improvement related to the presence of tourism facilities and the quality of employees as service providers. In terms of sustainability, it shows that the synergy between the regional government and tourism stakeholders need to be improved. The need for the establishment of cooperation with third parties in management of tourism destination in Banyu Biru and Ranu Grati, can be used to optimize the carrying capacity and tourist destination marketing system at Banyu Biru and Ranu Grati in order to compete in a competitive and sustainable way Keywords: tourism destination management, competitiveness, sustainability
Akuri, Lucien; Landa Celestin, Ndingi
Cultural tourism is already a global phenomenon and has been increasingly promoted in the forms such as heritage, arts, creative, rural and urban cultural tourism, amongst others, and their sub-sections. The marketing of these cultural tourism forms and their attractions by various tourism destinations to target markets is still complex and thus, a major challenge. The study investigates the ways in which Cameroon with very rich and diverse cultural products and attractions can be markete...
Anderson Gomes de Souza
Full Text Available The phenomenon of sustainability has been discussed systematically within academic settings since the 70’s. Even though some debates have already expanded significantly the approaching possibilities on the subject, there still seems to be a lack of discussion on its relationship with the cultural characteristics of different societies. Hence, the purpose of this essay is to discuss how the image of the sustainability of tourism destinations can vary across different social groups, whose values show opposite levels with regard to cultural aspects such as masculinity and individualism as proposed by Hofstede (1980. As suggested by the literature, both image and sustainability constructs are directly associated with cultural values (Milbrath, 1984; Mooij, 2010. In this sense, there is an opportunity for in-depth discussions regarding the possible relationships among those constructs. After a theoretical review and critical analysis it was possible to present topics for future research, such as how the interpretation of the sustainability of a destination can be embedded in the cultural influence on sustainable behavior.
Po-Ju Chen; Deborah L. Kerstetter
The purpose of this study was to examine the image international students at Penn State have of rural travel destinations in the state of Pennsylvania. In addition, this study investigated whether destination image differed depending upon travel behavior and socio-demographic variables. Four distinct image dimensions, "tourism infrastructure," "...
Full Text Available Within the most recent European Policy for Tourism, the competitiveness of the European tourism industry is directly linked to the image of Europe and to its perception, as a collection of sustainable and high-quality tourist destinations. In such context, improving the profile of the European tourist destinations has become a main target. During the last years, the European Commission focused on the sustainable development of tourist destinations. Several projects were developed, the most recent one introducing a practical tool - the European Tourism Indicators System (ETIS for the sustainable development of destinations. The present paper advances the idea that such tool can be successfully used in order to achieve the goal of improving the profile of the European tourist destinations.
Norhaslin Abu Hassan
Full Text Available This study proposed to explore how the image of a destination could influence medical tourists in choosing a destination as their future medical and tourism destination choice. Scholars argued that destination image had a significant relationship with behavioral intentions. Destination image influence not only the decision-making process but also conditions after-decision-making behaviors of tourists. In the current study context, the future destination choice behavior referred to the intention to revisit the previous destination and the intention to spread the positive word-of-mouth to others. For this study, inbound medical tourists from private hospitals registered with Malaysia Healthcare Travel Council (MHTC in Penang, Malacca, Kuala Lumpur and Selangor in Malaysia will be approached quantitatively by survey questionnaires. This study will contribute to an understanding of the significant factors influencing medical tourists’ intention for future destination choice.
Full Text Available In this paper, it is argued that there is a variety of products and accordingly a diversity of types of tourism in the municipality of Sofia, Bulgaria: urban and "non-urban", mass and specialized, tourism based on natural and anthropogenic, on tangible and intangible resources. In this regard, diverse tourism products of the destination may be offered to its visitors, which to a greater extent meets their various needs and contributes to the sustainable tourism development. Thus, the aim of the paper is to reveal whether tourism professionals in Sofia are aware of the possibilities for combining various types of tourism and promoting the diversified destination tourism product among local and foreign visitors.
This paper studies the destination information marketing as an aid to the Cross River Tourism bid. A questionnaire was designed to elicit responses from the stakeholders in the tourism industry. Out of 69 questionnaire copies administered on tourist and workers in three popular hotels in Calabar (University of Calabar Hotel, ...
Full Text Available Event organization used to function as part of or as a support activity to the overall tourism industry. However, over the last decade, event organisation has grown so much so that it has evolved into an independent activity called event tourism. Event tourism, which includes organisation of festivals, concerts, business meetings, conferences, and exhibitions, has rapidly developed contributing to the overall tourism industry. Considering the long-term nature of global demand and supply, event tourism can be used to increase the attractiveness of the host city, attract visitors, and create new jobs and economic benefits. Although event tourism is expanding, it is difficult to quantify it. This paper includes a theoretical framework needed to understand event tourism, categorisation of events and an example of the Rijeka Carnival as a competitive advantage of the city of Rijeka.
Full Text Available A tourism environment which is educational and exciting, safe, clean, relatively cheap to access and where transportation is readily available, contributes immensely to a tourist’s travel satisfaction. Given these factors, this study seeks to interrogate two aspects of relevance, namely the relative importance of the items that define the tourism environment, and how foreign visitors evaluate tourism to Lasithi prefecture and Spinalonga island in Crete. It is abundantly clear from the research conducted that what tourists prize the most is a safe environment which is easily accessible, and cheap to visit. Competition among tourist destinations is today more severe than ever before, due to the large increase in international tourists globally. Spinalonga island, like every destination has an image which must be transmitted to the potential market so as to obtain a competitive position. Consequently, the destination marketers need to evaluate the strengths and weaknesses of their tourism area so as to make it more marketable. They must position Spinalonga island in such a way as to make it recognisable as an important and interesting place to visit while in Crete. How tourists evaluate a destination subjectively and a quantitative analysis on the evaluation system of the tourism environment are thus also considered. Effective strategic destination image management is critical for attracting tourists and other resources that are capable of creating value-add for a destination.
Full Text Available Rural tourism is a form of tourism that best illustrates the importance of tradition in the development of tourist destinations. Music, dance, clothing, culinary specialties of local cuisine, unique natural beauty and the very mentality and hospitality of people in rural areas, represent some of the factors that influence the tourist's consciousness when choosing this type of holiday. The research is focused on the main hypothesis that the tradition is an initiator of rural tourism destinations development. Furthermore, this would imply positive effects in the field of tourism and economy in general and the economy of the region. The goal of the paper is to show the importance of tradition in the cultural identity of rural areas and potentials of tradition in the role of initiating rural tourism destinations development. The interview with staff members in Pozarevac Tourism Organization has helped in the SWOT analysis of the observed rural destination. An empirical research is conducted on a random sample of 232 participants in order to highlight the benefits of rural tourism development in Pozarevac and its surrounding area. The data were processed in SPSS program (version 17.0.
Full Text Available The paper deals with the quality of tourism services. It mentions various ways of approaching quality management, such as the standards of quality, systems based on ISO standards and systems of complex quality management. It describes approaches applied in the Czech Republic and points out the difficulty keeping the quality in tourism. Tourism services are not offered individually, which is why it is necessary to assess the quality of a whole complex of services within the frame of a tourism product or a tourist destination. The level of tourists' satisfaction is not based on the quality of individual tourism services or a destination product but it arises from their overall impression which is formed from the hospitality of local inhabitants, the willingness of employees, the cleanness of the environment, security and so on. The presumption of maintaining the quality of a destination is a unified approach of all participants in tourism development that can be reached by various forms of cooperation. Creating a strategic alliance is one of such possibilities. The main objective of the article is to introduce the European system of Integrated Quality Management (IQM and the tool for assessing the quality in a destination “Qualitest”. The Integrated Quality Management is an approach based on the cooperation of all areas taking part in tourism development in a destination. The quality is assessed in a complex way with respect to tourism development impacts on local inhabitants and the environment. “Qualitest” is made of 16 indexes that are focused on the quality of a destination and the quality of a product. Each index is evaluated by three indicators that asses the quality of conditions (QPCI, the quality of management (QMI and the quality of a destination performance (QPI. These indicators combine qualitative as well as quantitative values. The precondition for using “Qualitest” in our destinations is the existence of a
Full Text Available The subject of the research in this paper is the development and the application of entrepreneurship in rural tourism destinations. The aim of the paper is to identify key forms of rural entrepreneurship tourism in Vojvodina. General analytic-synthetic method of research was applied, spanning from the bibliographic-speculative to empirical approach. It has been determined that messuages, villages as tourist products, ethno-houses, and rural households that provide services of accommodation and food, eco-active tourism, tourism offer of food and drinks produced in the system of organic production, as well as traditional rural events, can be the basis of rural tourism product in Vojvodina. The development of rural tourism should be based on effective investment in the tourism offer through entrepreneurial projects that are in accordance with modern trends of demand. Investment into tourism offer in rural tourism destinations would influence the growth of income made from rural tourism, and therefore, the economic development of those areas.
Full Text Available Contemporary business is largely based on digital information. Traditional media forms lose battle in a new global surrounding. Therefore, knowing specific terminology and postulates of new conditions in the digital information market is essential. Globalization is an inevitable process overtaking all economic activities, including tourism sector intertwined with various advertising activities in order to place and sell its products and services. Digital marketing is thus more and more used. In that context, world tourism organizations and national tourist agencies play a role of communicator, trying to create desired mental image of a specific country as a tourism destination in the minds of final consumers. They use branding to make one country uniquely recognizable in the market. The aim of this paper is to present new trends in tourism destination branding process by using the means of digital marketing. The main purpose of this research was to analyse marketing activities and communication strategies of European countries, perceived as the largest tourism market, and compare them with the tourism promotion of Croatia in various markets. The results of the analysis of Croatian activities in promoting its tourism destinations imply there is still a large potential to improve implementation of digital marketing means by preparing the strategy of integrated market communication. The analysis of marketing activities of tourism developed countries shows trends in digital marketing that can serve as a model for development of Croatian tourism brand in global digital surrounding.
Célia Maria Conceição Salmim Rafael
Full Text Available The influence of the destination image in the decision process and choice of destination by tourists is transverse to its intangible nature. Recent studies expand and modify the conventional image constructs specifying information sources transmitted through the internet. The scenario resulting from the literature review allows us to understand the importance of experience for touristic activity and theoretical proposition of virtual tourism as "virtual tourist experience", its determinants and its implications for the overall image destination formation. This study presents a literature review base to the empiric research proposal whose general objective comprises the analysis of the influence of factors, such as interactivity, in online communication and contact with virtual tourism experiences online in image destination formation and image destination.
Full Text Available Dobrogea, known since antiquity as Dacia Pontica, after the name of the sea that was bordering it – Pontus Euxinus, is a region situated in Southeastern Romania and covers four counties of which two – Constanţa and Tulcea – belong to the Romanian territory. The celebrity of Dobrogea consists in its openness to the Black Sea, in Danube Delta (reservation of the biosphere that belongs to the UNESCO heritage since 1991 and in its archaeological traces that prove the existence and the continuity of the Romanian population next to “Turks, Tatars, Circassians, Macedo-Romanians and Greeks, Italian and Ukrainian, Catholic and Protestant Germans, Bulgarians and Russians, even Egyptians and Gipsy Muslims – a true ethnic mosaic” (Popoiu, 2010, p. 15. The conducted research refers just to the two Romanian counties and aims to highlight the role of the image of the historical region of Dobrogea in building its own brand and to identify its main tourist attractions and forms of tourism.
Full Text Available The classical distinction between countries of tourist offer and countries of tourist demand has already been surpassed considering that many countries of tourist demand (USA, Germany, Great Britain … earn much more from tourism than the countries of tourist offer (Italy, Greece, Portugal …. The changes in customers' behaviour are reflected through restructuring of tourist movements towards new destinations. What is essential in creating, promoting and marketing tourist destinations for the specific tourism forms development is the identification of all the positive and negative factors that influence the development of these destinations. Converting a potential into a tourist destination depends on many factors both in qualitative and in quantitative sense. Discovering an area of preserved environment that also possesses attractive motifs presents the beginning of the possible tourist destination creating. Further 'destiny' of a tourist destination depends on its planning and development intensity. Rural tourism is a significant component of integral and sustainable development and revitalization of the village, as well as a component that is missing in stimulating the local market development for agricultural and non-agricultural activities in the country, along with a special stimulation to employment. Serbia possesses remarkable natural resources and other potentials for the development of all forms of rural tourism. However, rural tourism in Serbia is an insufficiently organized field that is not being developed adequately to the possibilities available to it. That is why this paper wants to point out the potential opportunities for the development of rural tourism in Serbia through sustainable development and correct performance policy on both national and international tourist market.
Full Text Available Purpose – The Schist Village network is a sustainable development project in Portugal’s Pinhal Interior region that includes 27 villages located in the central inland area of the country. Overall, this study sets out evidence about the motivations, interests, behaviors, and images of visitors/tourists (tourism consumers regarding the Schist Villages in the area. Design/Methodology/Approach – The sample of individuals interviewed includes a total of 223 individuals (59 international and 164 national tourists, all of whom personally answered the questionnaire. Findings and implications – Through analysis of the survey results obtained, it is possible to chart a profile of Schist Village visitors/tourists, ascertain their preferences and the key attributes associated with the image of this tourist destination and, based on these, put forward strongly focused orientations and guidelines to help develop future marketing plans for this territory. Limitations – One limitation stems from how the data was gathered and analyzed constitutes but a mere “moment” in a fairly vast and dynamic universe given that the questionnaires were completed across a defined and fairly brief period of time. The fact that the questionnaires were handed out by network partners effectively excluded from the study all those tourism consumers who travel and visit the territory without any direct recourse to the services of the aforementioned partners. Originality – This study presents an easy and clear way to segment the market that could be used by several stakeholders in order to improve their targeting activities.
Full Text Available In the Southeast Asia region, Vietnam is a developing country and also a developing tourism destination. The number of international tourists to Vietnam has been increasing in recent years. However, the post-trip issues (e.g., not returning, bad word-of-mouth have become the focal points of many arguments. Based on the existing literature, this study devel- oped and tested a theoretical model to predict international tourists’ loyalty to Vietnam from a combination of destination image, tourist motivation, and overall trip satisfaction. The findings revealed that destination image significantly and positively predicted tourists’ overall satisfaction with the trip and their loyalty to the country in the future. Tourist motiva- tion had some weak but significant effects on both overall trip satisfaction and destination loyalty when tested separately; however, the effect on overall trip satisfaction could not be observed when controlled by destination image. Implications were discussed for Vietnam and other small emerging destinations.
Kock, Florian; Josiassen, Alexander; Assaf, A. George
is often rather atheoretical and lacks operational rigor. These are major shortcomings which undoubtedly hinder the development of academic and managerial insights. In response, this study draws on contemporary psychology to develop the destination content model, comprising three informational components...
Berc Radisic, Branka; Basan, Lorena
Tourism demand is becoming increasingly more discerning. It expects a well-designed and diverse product. This can be achieved with properly organised receiving-tourism facilities and services, and an array of attractions and entertainment events. Parallel to enhancing attractiveness, it is also necessary to strengthen and intensify internal and external marketing to ensure that a destination product and, in particular, its segments will find customers on the market.
The objective of this thesis was to define South Korea as a tourism destination for Finnish travellers. South Korea seems not to be a very popular destination compared to other Asia country for Finnish travellers. This even though Finnair operates daily straight flight to Seoul and there are many business relationships going on between Finland and South Korea. Therefore, the main target respondent of the thesis is Finnish travellers. Research result from Finnish respondents can give evaluatio...
Ariadna Ioana JURAVLE (GAVRA
Full Text Available The aim of this article is to identify the destination image of Bucovina among Romanian tourists. Bucovina is one of the most important tourist destinations of Romania, it is located in the North Eastern region of Romania and tourism has the potential to provide significant support for economic development of this region. This economic development may occur if the elements of tourism are well-managed. One of the factors influencing the success of a destination is its image. Earlier studies showed the importance of destination image, even though no studies have been conducted for Bucovina to identify the image of this destination. To implement this study, we used survey as the research method and the questionnaire as our research tool. We conducted the content analysis of responses to open questions. The items were included into a broader questionnaire although this article comprises just the qualitative research in which we included emergent coding.
Full Text Available The objectives of this study are to test the relationship between tourism motivations and tourist satisfaction, and to test how ‘Religion’ moderates the relationship. The variable ‘Religion’ is represented by the availability of Islamic norms and practices which are relevant to tourism at the destination. The results of the Partial least square (PLS indicated that the tourism motivations are significantly and positively related to tourist satisfaction. The results also showed that Religion significantly moderates the relationship between pull motivation and tourist satisfaction. However, the moderating effect of Religion on the relationship between push motivation and tourist satisfaction was not supported.
Arup Kumar Baksi
Full Text Available This study attempts to assess the moderating impact of recently introduced tourist relationship management (TRM framework on service quality perception-tourist satisfaction-destination loyalty link. Tourist relationship management framework draws inspiration from customer relationship management (CRM model with validated addition of dimensions compatible to tourism dynamics. The study, carried out in Santiniketan, India, confirmed moderating impact of dimensional performance of tourist relationship management on perceived tourism service quality-tourist satisfaction-destination loyalty link.
Wejrum, Lone Møller; Madsen, Jan Halberg; d'Ambrosio, Luigi
these meetings it became clear that the destination and its actors would be interested in and benefit from a cooperation with the University College of Northern Denmark (UCN) and the lecturers and students from the International Hospitality Management programme (IHM). Practical implications: - The learning...... process for the bachelor students at the IHM programme is according to the Problem Based Learning (PBL) principles to ensure the students’ motivation. Thus the students are participating in finding and defining the challenges and problems for the destination combining their theoretical knowledge...
Achana Francis; Joseph T. O' Leary; Alastair Morrison
An important question often asked in trying to develop information for marketing activities is whether it is necessary to develop separate programs for the customers, clients, or visitors you are involved with. In other words, are there any differences that we should be aware of? This is particularly true in the area of tourism where we observe all types of marketing...
Full Text Available This article is concerned with cross-border tourism. It enhances the importance of cross-border cooperation in tourism. Cross-border cooperation is a form of international cooperation, along with interregional, transitional and trans-frontier cooperation. Cross-border regions often share the same historical and cultural traditions and attractive natural landscapes, such is the case of the Republic of Moldova and Romania. In both cases, cross-border regions can benefit from cooperation – cooperation can help create greater diversity and differentiation of the range of tourism and environmental products; create economies of scale and make promotion more effective, and can help better address specific problems or issues for tourism development.
Erick da Silva Santos
Full Text Available This article introduces the application of Data Envelopment Analysis (DEA associated with factor analysis to evaluate the relative efficiency of tourism demand of 18 Brazilian capital cities within a three-year period. Such assessment includes data on factors that affect tourism demand as cities’ budgets allocated on health, transportation, security, infrastructure, tourism as well as the result of this investment on number of tourist arrivals and creation of employments in each destination. The results show the capitals that reached 100% efficiency and also the only three capitals that touched the maximum efficiency over the three years. Findings also revealed that factor analysis associated with DEA offers a potential tool for managers to provide themselves with a set of practical indicators that better assist in decision-making regarding investment on sectors that positively interfere the demand in tourism locations.
Full Text Available Tourism development has an irreplaceable role in regional policy of almost all countries. This is due to its undeniable benefits for the local population with regards to the economic, social and environmental sphere. Tourist destinations compete for visitors at tourism market and subsequently get into a relatively sharp competitive struggle. The main goal of regional governments and destination management institutions is to succeed in this struggle by increasing the competitiveness of their destination. The quality of strategic planning and final strategies is a key factor of competitiveness. Even though the tourism sector is not the typical field where the benchmarking methods are widely used, such approaches could be successfully applied. The paper focuses on key phases of the benchmarking process which lies in the search for suitable referencing partners. The partners are consequently selected to meet general requirements to ensure the quality if strategies. Following from this, some specific characteristics are developed according to the SMART approach. The paper tests this procedure with an expert evaluation of eight selected regional tourism strategies of regions in the Czech Republic, Slovakia and Great Britain. In this way it validates the selected criteria in the frame of the international environment. Hence, it makes it possible to find strengths and weaknesses of selected strategies and at the same time facilitates the discovery of suitable benchmarking partners.
Full Text Available The main aim of the paper is about festivals in the southern west city in the Republic of Macedonia – Ohrid, empirical research of influence of the Ohrid summer festival on Ohrid tourism destination branding. Its strength to attract foreign tourist and the role of Ohrid municipality and tourism stockholders to use festival as a tool to attract more foreign tourist and branding Ohrid as a tourism destination. Nowadays, many tourist organization develop strategy for creating or support festivals on their destination. The festivals have strong influence of the destination attracting many foreign tourist. Some cities are branding as a festival cities, attract over million visitors per year. Ohrid summer festival as a member of European festival association, is the most important festival in Ohrid city but also in the country. The festival has the role to promote and present culture achievements from the country but also it is attractive factor for foreign tourist to visit Ohrid city and the region in the summer period. It is held from 12 of July until 20 of August each year. Ohrid municipality should incorporate Ohrid summer festival and other festivals in general promotion on Ohrid city. It should support and create new festivals.This paper presents an action research conducted on a sample of 150 foreign visitors on Ohrid summer festival during the festival from 12 July till 20 august 2010.
Full Text Available The primary objective of this article is to determine the degree of popularity of stag tourism destinations in Europe. Research was based on the search engine method, involving an analysis of the highest positioned offers of travel agencies in the most commonly used search engines in Europe (Google, Bing, Yahoo. The analysis divided the studied cities into four categories in terms of popularity. Conducting the said analysis is strongly justified, because academic publications have so far not provided studies which have determined the degree of popularity of stag destinations on a continental scale.
Nursaban R. Suleman
Full Text Available The aim of this study was to test the concept destination personality perceived value and destination image. In particular this study aims to determine how much influence destination personality and perceived value to destination image on marine tourism in Bunaken and Wakatobi National Park. This type of research is descriptive and verified. The survey was conducted using questionnaires to 223 tourists traveling in Bunaken and Wakatobi especially scuba diving activities. By analyzing using the SEM structural equation model with AMOS program. Descriptive research results indicate that the destination personality perceived value owned marine tourism Bunaken and Wakatobi has been running very good with the exception of the destination image is considered pretty good. While the research results verification that destination personality affect destination image with a standard deviation of 0.46 or effect 46. Then the perceived value affects the destination image with the effect of a standard deviation of 0.30 30. Then the effect of simultaneous destination personality and perceived value to destination image with a standard deviation of 0.39 or 39.
Mrnjavac, Edna; Marsanic, Robert
The rapid growth and development of motorisation combined with relatively small investments made to improving transportation infrastructure in cities, as well as in tourism destinations, has led to serious problems in the unobstructed movement of vehicles in public traffic areas. Traffic congestion on roadways, in ferryboat ports and at state borders during the summer months and year-round lines of cars going to or returning from work are a regular presence in traffic in most urban and touris...
The community in the tourism destination is one of the key elements to ensure the sustainability of the tourism destination itself. The objective of this study was to determine if the development of tourism contributes to the involvement and the level of quality of life of the local community in Pangandaran and Palabuhanratu. A total of 279 samples were obtained from two locations. Data were analyzed by using descriptive methods to determine the phase of the development of destinations, the c...
Dimitrov, Nikola; Angelkova, Tanja
In the last few years Republic of Macedonia is significantly investing in the tourism development. Main arguments for this are diverse natural and cultural heritage which testify for the increased visits of foreign and domestic tourists. Today, on the international tourist market Republic of Macedonia is becoming attractive tourist destination, with a built international tourist identity and image and in the area of lake, mountain, spa, rural, event, religious, and gastronomy tourism. Our ass...
Purpose – This paper describes the marketing potential of film-induced tourism in marketing Japan, as a popular tourism destination for non-Asian visitors. In particular, it focuses on the popular culture and on engaging young people from Europe, America, and Australia in discovering and promoting its cultural heritage. Design/Methodology/Approach – The number of Western tourists to Japan rose by 50 % between 2010 and 2015. Many of these tourists are attracted by the films associated with ...
Full Text Available Tourism destination management has significant importance in controlling many impacts of tourism, thus insuring its sustainability. Destination management requires the integration of different planning tools, approaches and concepts that help shape the management and daily operation of tourism related activities. This study examines the sustainable management of a tourism destination, focusing on County Clare, Ireland. Qualitative interviews were conducted with tourism stakeholders. Additionally a theoretical framework incorporating the various elements that emerged from the theory was also utilised to examine existing tourism strategies and plans. Stakeholders all agreed it would be an advantage to have a Destination Management Office (DMO lead that would coordinate destination management. However, it was found many tourism visions lack consistency and a timeframe with only a few addressing sustainability itself. Also the multiple regulations and guidelines identified by the framework were not communicated effectively to both stakeholders and policy makers when managing tourism in County Clare.
Ye, H.; Tussyadiah, Iis
A unique experience is the essence of tourism sought by tourists. The most effective way to communicate the notion of a tourism experience at a destination is to provide visual cues that stimulate the imagination and connect with potential tourists in a personal way. This study aims at understand...
Ray F. Iunius
Full Text Available Several challenges regarding the European tourism industry were recently identified at EU level which the experts of the European Commission tried to meet, thus formulating several priorities within the newest Tourism Action Framework: Stimulate long-term competitiveness in the European tourism sector, promote the development of sustainable and high-quality tourism, and consolidate the image and promotion of European tourist destinations. Due to the new generational context, information and communications technology ICT and innovation became keywords within the most recent European Tourism Policy. Considering the symbiotic relationship that exists at the European tourism level between sustainable development, innovative ICT solutions, and long-term competitiveness, the decision-makers in European destinations should focus on identifying innovative ways to implement the new Tourism Action Framework adopted by the European Commission, through ICT applications, in order to support long-term competitiveness achievement. Two such authentic proposals are formulated within the present discussion paper: the creation of a decision support system for the management of sustainable European destinations and the development of a trip-planner for quality-sensitive tourists based on an umbrella European certification/labeling system for tourism quality. There is still a fertile field in these areas and, therefore, more innovative ICT tools to support the long-term competitiveness of European tourist destinations can be developed.
Arup Kumar Baksi
This study attempts to assess the moderating impact of recently introduced tourist relationship management (TRM) framework on service quality perception-tourist satisfaction-destination loyalty link. Tourist relationship management framework draws inspiration from customer relationship management (CRM) model with validated addition of dimensions compatible to tourism dynamics. The study, carried out in Santiniketan, India, confirmed moderating impact of dimensional performance of tourist rela...
Christian M. Rogerson
Full Text Available Cities are growing tourism destinations in both developed and developing countries. For policymakers in many cities the promotion of tourism is a vital issue. The phenomenon of urban tourism has emerged as a significant research topic in tourism and urban studies. The South African experience has been one of the most well documented cases in urban tourism in the developing world. Most existing research is focussed on supply-side issues of the establishment of new tourism products in cities or of the impacts of growing urban tourism. This article examines urban tourism from a demand-side perspective and interrogates the performance of South Africa’s eight metropolitan areas as tourism destinations over the period 2001-2012.The analysis reveals that the metropolitan areas as a group are expanding in significance as tourism destinations. Divergent pathways or trajectories of development are apparent in terms of unpacking the performance of the eight different areas.
Full Text Available Article describes few concepts: PPP (Public-Private Partnership, DMO (Destination Management Organization and Clusters, that have recently came into focus in tourism policy worldwide. Understanding of concepts must be of great interest for Serbian tourism policy, especially in implementation phase of the Strategy of tourism development in Serbia and its application in tourist destination management (Master plans of destinations that Strategy ponders as a priority. .
Full Text Available The development of the area for tourism purposes should have good sensitivity related to the product to consumption aspects, where the interaction between the local community is seen as the supply (insider produce the products, which can then be consumed by the visitor as demand (outsider. Such sensitivity can be seen in the space between the private realm and the public sphere called the interface space. Development of the area for tourism, will enhance the touristsaccessibility in exploring its uniqueness as a tourist attraction. Accessible tourist attractions can improve the degree of permeability, which can also affect the degree of privacy of local communities. Singosaren as an area that will be designed as part of the united Kotagede tourist destinations, Yogyakarta, should consider the influence of tourism activities on a daily basis of the community. Permeability study in the area with mapping method, is expected to connect local potency to the circulation pattern in the interface, by finding the street corridor that needs to be anticipated, to maintain the sustainability of tourism activities in Singosaren area.
Mariani, M.M.; Buhalis, Dimitrios; Longhi, C.; Vitouladiti, O.
This conference communication illustrates the major outcomes emerging from the EIASM Conference on Tourism Management and Tourism Related Issues held in Nice (France), September 20-21, 2012. While a number of managerial issues pertaining to the tourism field were dealt with, this communication covers three specific areas of interest for destination management and marketing: (1) the increasing competition among tourism destinations and the rise and consolidation of BRIC countries as outbound t...
Albert Tóth Attila
Full Text Available This paper focuses on a complex question from the perspective of the hotel industry. It tries to draw attention to the importance of hotels, enhancing it on the basis of the tourism destination competitiveness models and introducing the role and place of the hotel industry in the most important models. The hotel industry research evaluates the most important tourism destinations of Hungary on the micro-regional level that justifies the importance and contribution of the hotels and accommodations to competitiveness and success of tourism destinations with exact results. As a result of the research, the micro-regional destinations can be ranged within three groups in Hungary. In the first group of the most developed and most competitive tourism destinations, the hotel industry plays a very important role. In these regions, the hotel industry has a significant effect not only on competitiveness of tourism but also on general development of the regions. In the second group, which can be still called tourism destination, tourism and the hotel industry both play a significant role, but only the competitiveness of tourism can be considered good, the effects of the tourism on general development of the region can be proved only to a lesser extent. In the third group, the effects of tourism and the hotel industry can only be experienced to a lesser extent. The majority of these regions are not considered to be attractive tourism destinations for tourists any more.
Full Text Available A review of literature indicates that there are different types of qualitative research methods such as action research, content analysis, ethnography, grounded theory, historical analysis, phenomenology and case study. However, which approach is to be used depends on several factors such as the nature and objectives of the research. The aim of this paper is to focus on the research methodology aspects of applying case study as a research approach and its relevance in tourism destination branding research specifically on a single case study (SCS context. There are arguments that the SCS is a weak research strategy. Some of the potentials or shortcomings highlighted in the literature include the primitive nature of SCS, flexibility of sample technique, data collection method and data analysis. Others include lack of rigour, reliability, validity, credibility of findings and generalisation. This paper has adopted content analysis of the literature on tourism destination branding. Findings indicate that the quality of SCS can be verified using specific case study tactics for four design tests such as validity (construct, internal and external; and reliability using the case study protocol. Theoretical implication suggests that SCS is an empirical enquiry use to understand complex phenomena and favoured by practitioners.
Full Text Available Tourism is one of the world's fastest growing industries. According to the World Tourism Organization, Italy is the fifth most visited country in the world, with more than 47.7 million tourists a year (2013. At the same time, the increasing number of studies focused on sustainable tourism demonstrates a growing interest about the topic. In addition, practitioners’ attitude is changing and the most important actors of the market are acting in a more sustainable way and developing reports on their eco-friendly performances. Nowadays, the entire supply chain maybe environmentally sustainable. From the reservation to the post-holiday phase, it is possible to select the more eco-friendly suppliers. The main companies operating in the different stages of the process are demonstrating a concrete interest on sustainable development. This new challenge is generated through the information flow between local authorities, private firms and final customers. We propose to make a reflection based on the latter actors’ attitude. Our research aims to investigate the level of sensitivity of tourists about environmental sustainability from two different perspectives: self-evaluation and real purchasing behavior. We conducted a face-to-face survey among tourists in Pisa, in Piazza dei Miracoli, during May 2015. By using a structured questionnaire, we gathered primary data from a sample of 406 respondents. We selected respondents randomly. Pisa is the perfect location to obtain information from several typologies of tourists, with different levels of awareness of sustainable issues. Itis one of the most important tourist destination in Italy and it is an iconic destination recognized worldwide thanks to the attractiveness of the leading tower. The results of our study is a snapshot of the current level of awareness among tourists. The analysis of the questionnaires revealed tourist profiles, their eco-friendly behaviors, their concerns about sustainability
Xiang Li; Hans Vogelsong
Destination image has long been a popular research topic in tourism studies. However, methods used to integrate image in real marketing practice and evaluating the market performance in a systematic way are still puzzling to practitioners. A destination image promotion model is proposed in this paper as an effort to solve the problem. The roles of some major factors...
Full Text Available Every day more consumers spend much of their free time to the consumption of audiovisual series, which is reflected in the notable increase in downloads and audiences. Therefore, many sectors have decided to use audiovisual series as advertising (brand placement, being one of them the tourism sector (tourism product placement. There are many worldwide destinations that have decided to set in a fiction series, thus being viewed by thousands of spectators, which has resulted in increases in visitors. In the Spanish case is not so clear the use of this strategy, as it is analysed in this article.
Full Text Available To be able to promote itself efficiently on the market, a destination, given the marketing perspective – has to be aware about the authentic and crucial elements of its own identity as being the only way to transfer, virtually and materially, of what it has best – the social-cultural and artistic identity (which, from a tourist perspective, represents its perceived image, along with psychological and artistic image of the destination. Hence without a detailed knowledge of this aspect, the promotion leads to a presentation of a distorted image of the destination which, in time, can distort the socio-cultural identity of the inhabitants of that region. To build the image of a destination (a notoriously long and complex process, begins with the need to profoundly understand tourists’ complexity of expectations (both functional and psychological and, on their basis, to use these as attributes of the destination in order to improve attractiveness. In Romania’s case such an aspect gains more importance due to the fact that, after the 1989, young generation, an important population segment, seem to register a continuous and dangerous process of “identity erosion”, which over time could result into disconnecting from the essence of the Romanian spirit, not being able to understand or even ignoring sense of belonging, sense of identity, heritage and “tourism heritage”.
The goal of this dissertation is to develop a conceptual framework and associated methods for evaluating alternative tourism planning strategies in terms of dematerialization and acceptability amongst tourists. Its objectives are to (1) examine the technical potential of dematerialization planning options in tourism destinations, (2) investigate tourist perspectives concerning destination planning alternatives that promote dematerialization, (3) assess the travel market responses and demateri...
Full Text Available This study sought to understand the relationship between destination competitiveness factors (such as the tourist’s image, service quality, satisfaction and behavioral intention. Little empirical research has explored these relationships from the heritage tourist’s perspective. A mixed method was used to achieve the study’s objectives and test the conceptual model. Twelve in-depth interviews and 400 questionnaire surveys (international and domestic were conducted using purposive technique sampling. A structural equation modeling (SEM technique was applied to identify, evaluate and develop the dimensions and test the relationship between these dimensions simultaneously. The final model showed that service quality has a significant relationship with satisfaction but an insignificant relationship with behavioral intention. In addition, this study provided new insights, determining that destination image and service quality factors influence destination competitiveness via the mediating of tourists’ satisfaction in a heritage tourism context. This shows the importance of destination image and service quality for measuring competitiveness. This present model will be useful as a guide for future research for measuring destination competitiveness in the heritage tourism context. Understanding destination competitiveness factors will help marketers predict future travel behavior and develop effective strategies in order to compete with other destinations. Keywords: destination image, satisfaction, service quality, behavioral intention and destination competitiveness ABSTRAK Penelitian ini berusaha memahami hubungan antara faktor daya saing destinasi (seperti citra destinasi, kualitas layanan, kepuasan dan niat perilaku. Beberapa penelitian serupa telah dilakukan dengan melihat dari perspektif wisatawan. Metode kualitatif dan kuantitatif (Mix method digunakan untuk menguji model konseptual. Dua belas narasumber dan 400 kuesioner (wisatawan
T. TESSITORE; M. PANDELAERE; A. VAN KERCKHOVE
Considering the increasing popularity of reality television shows, this research investigated the impact of a destination placement in reality television on tourism. Two experiments reveal that a reality show can change the image of the destination in which the show is set. This positively affects cognitive, affective and behavioral outcomes. Specifically, it changes perceptions in accordance with the depiction of the destination in the reality show, increases knowledge about the destination,...
Wong Kee Mun
Full Text Available The growth of global medical tourism in the recent years had spurred the interest of many governments to join in the bandwagon, particularly from Asia. Using the SWOT analytical model, this paper provides pertinent comparative analysis of the medical tourism destinations here being Malaysia, Thailand, Singapore and India. Each destination possesses its own value propositions to convince the demands of medical tourists. Malaysia and Thailand have a good mixture of elements (medical, tourism and wellness to be an excellent medical tourism destination while Singapore and India need further development in some of these elements. Meeting or exceeding the medical tourists’ expectations and requirements are the priority of medical tourism destination marketers in ensuring a successful medical tourism industry development.
Chaitip, Prasert; Chaiboonsri, Chukiat; Kovacs, Sandor; Balogh, Peter
Structural equation model (LISREL 8) was applied to test the causal relationships between tourist travel motivations and tourist destination. A survey containing Likert scale questions was conducted to collect data from 100 tourists who had travelled to Greeceâ€™s tourist destination. With the help of factor analysis, four dimensions were identified for scales used in the study: travel cost satisfaction, tourism product, tourism product attributes, and tourism product management. Results indi...
Wong Kee Mun; Velasamy Peramarajan; Tengku Arshad Tengku Nuraina
The growth of global medical tourism in the recent years had spurred the interest of many governments to join in the bandwagon, particularly from Asia. Using the SWOT analytical model, this paper provides pertinent comparative analysis of the medical tourism destinations here being Malaysia, Thailand, Singapore and India. Each destination possesses its own value propositions to convince the demands of medical tourists. Malaysia and Thailand have a good mixture of elements (medical, tourism an...
Tourism destination brand equity is defined as all assets (or debts) of brands provided with name and symbol of tourism destination to make changes in value services of experiences. In many cases, brand equity is more than physical assets. This survey performs an investigation to identify effective factors in tourism destination equity, cause and affects relationships, and proposes a model for perceived value of tourism destination. The proposed study is performed in one of free islands named...
Wondowossen, T.A.; Nakagoshi, N.; Yukio, Y.; Jongman, R.H.G.; Dawit, A.Z.
Competitiveness can be applied to predict the economic sustainability of tourism in destinations which has been measured in terms of leakages and linkage related to employment and income generation opportunities to the destinations. This article examines destination competitiveness of Ethiopia based
N. Rangaswamy; Chukiat Chaiboonsri; Prasert Chaitip
Structural equation modeling (LISREL 8) was used to test the causal relationships between tourist travel motivations (travel cost satisfaction) and tourist destination (tourism product, tourism product attributes, and tourism product management). A survey containing Likert-type scales was used in collecting data from 100 international tourists who had traveled to India. Using factor analysis, dimensions were identified for scales used in the study: travel cost satisfaction, tourism product, t...
Milandrie Marais; Engelina du Plessis; Melville Saayman
Orientation: Globally, destinations offer various products and services to visitors featuring different attributes and characteristics, making each destination unique. The critical success factors (CSFs) of each of these destinations may differ, making the management process more complex. Research purpose: The purpose of this research was to identify the CSFs for business tourism destinations in South Africa from a supply viewpoint. Motivation for the study: Because of the importance of...
Full Text Available Transforming mature tourism resorts has evolved toward a greater involvement of public authorities and away from the mere renovation of public spaces. Authorities today are required to lead the reorganization of tourism activities through the development of co-operative networks between all stakeholders involved. In this paper, a participatory integrated approach has been designed and implemented in collaboration with Spanish authorities and the tourism sector to propose a strategy to achieve the renovation of tourism resorts. This methodology was applied to Puerto de la Cruz, the oldest tourism destination in the Canary Islands and a clear paradigm of a consolidated resort. The objective is to define and implement policies to transform Puerto de la Cruz into a more sustainable tourism destination.
Evren EKİZ; Hakkı YAZICI
Thermal tourism, a kind of health tourism, is a type of tourism which meets water, sanitation, hygiene, housing and transportation needs of people through hot and cold spring water. Along with many thermal tourism centres in Turkey, Afyonkarahisar is an important thermal tourism centre as well. In addition to thermal resources, the province has natural and cultural values which are also important tourism sources. One of the prominent natural and cultural values is Frig Valley. Including visit...
Full Text Available Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data from 237 tourists visiting the Lahore Fort. Data were collected through a questionnaire developed to explain the relationship of brand awareness, brand image, brand association, and brand loyalty with Lahore Fort’s overall brand equity. We used various robust statistical techniques such as correlation, regression and confirmatory factor analysis (using PLS method to reach meaningful conclusions and found that brand image and brand associations positively contribute to brand loyalty. Furthermore, brand loyalty significantly contributes towards overall brand equity. Pragmatically, this study measures the customer based brand equity of the Lahore Fort, a destination brand. The results are useful as they suggest a few strategies that can help policy makers to enhance Lahore Fort’s brand performance.
R. Govers (Robert); F.M. Go (Frank); K. Kumar (Kuldeep)
textabstractThis study utilized enabling internet and computerized content analysis technologies to measure destination image from a phenomenographic post-positivist perspective. In an online survey, respondents were asked to describe their image of one of seven case study destinations that they had
Maria Miruna Rădan-Gorska
Full Text Available This article is an ethnographic account of the informal practices I encountered during my fieldwork in three touristic destinations in the Romanian countryside. In these places, as in other parts of rural Romania, over half of the accommodation units are unregistered, making tourism ‘on the black’ [market] widespread. This research is focused on unregistered businesses, as well as on those that aim to be law-abiding, but sometimes engage in informal practices. A typology of informal practices is outlined, dividing them into intended, unintended, and contextual. These categories are illustrated with evidence from interview data and from mass media accounts. Informality is discussed in relation to the legislative framework and to the actions of those authorities responsible with enforcing regulations. Local sense-making strategies are taken into account in explaining informal practices, as well as the wider national and historical contexts. The positive and negative implications of informality are examined and the article concludes by making a number of suggestions that could help to develop more appropriate norms and policies regarding rural guesthouses.
Full Text Available Contemporary promotion of tourist destinations represents a challenge and gives rise to many questions in a regard to numerous ways of communicating and transferring information. With concern to modern communication practices in society and due to fast-paced lifestyle, individuals are looking for information online and are making decisions based on available Internet data. Attracting tourists through traditional promotional techniques such as brochures, leaflets, printed guidebooks, fairs and festivals are unsufficient with a respect to the rising number of online users. Promotion of tourism is based on destination image which is created through direct or mediated experience and projected on the minds of individuals. It is greatly dependent on available information mostly visual. YouTube is a popular video sharing site that counts over one billion users. It gives open access to a great number of videos and therefore could have an important role in promoting tourist destinations. The website was firstly used for non-commercial purposes but today it is very attractive for advertisers. The author examines phenomena of YouTube and its potential for destination image creation. The aim of this article is to give an insight on characteristics of promotional videos used for tourism and to explore how various national and local tourist boards can use them on YouTube. The author identifies the public relations profession’s role in creation of promotional audio-visual material.
Full Text Available Tour operators have been identified as vital information sources influencing the images and decision-making processes of tourists. Bloemfontein is situated in Central South Africa. Tourism marketers believe that the city is an ideal stopover destination for national tour operators en route to other destinations. Research was conducted among national tour operators in Johannesburg, Durban and Cape Town to determine their perceptions of Bloemfontein and whether they regard the city as a tourist or stopover destination. The research indicates that the city is not regarded as a tourist destination, but is seen as an ideal stopover destination which could be included in future tour itineraries. It is currently excluded because operators are unfamiliar with the tourism offering(s of Bloemfontein due to insufficient marketing by the tourism officials of the city.
Goranczewski, Bolesław; Puciato, Daniel
The aim of the paper is to identify the role of SWOT analysis in the formulation of tourism development strategies for destinations. SWOT analysis helps to establish a reliable diagnosis of the internal potential shown by a tourism destination and its environment. In the Polish economic situation, SWOT analysis is frequently used in a fragmentary manner which should be considered as a serious methodological oversight and may jeopardize the value of the entire process related to the strategic ...
Gregorić, Marina; Skendrović, Ljiljana
Branding of tourism destination can’t be seen without cooperation between private and public sector, entrepreneurship and government. Lifelong learning is an important element of increased awareness about the market and advantages of tourism destination as well as its market value. Definition of brand which starts from the needs of consumers is one that should lead in contemporary market environment where customers and market determine the value of the product or services. To achieve successf...
Full Text Available Purpose – This paper describes the marketing potential of film-induced tourism in marketing Japan, as a popular tourism destination for non-Asian visitors. In particular, it focuses on the popular culture and on engaging young people from Europe, America, and Australia in discovering and promoting its cultural heritage. Design/Methodology/Approach – The number of Western tourists to Japan rose by 50 % between 2010 and 2015. Many of these tourists are attracted by the films associated with Japan in one way or another. We assume that, even though the majority of incoming tourists in Japan are Chinese visitors, the marketing potential of film-induced tourism in Japan represents a source of untapped potential. One can trace the increase in the popularity of Japan as the tourism destination to a number of new Western films taking place in Japan. Findings and implications – We employ the monthly data on the combined box office revenues of recent films set in Japan, as well as the monthly statistics on the number of visitors from Australia, Europe, and North America. We find causality between the popularity of the films and the number of tourists from the destinations that are mostly impacted by those films. Limitations – The research is limited by the issue of popularity of Western culture and films in Asia. One should remember that just 3 million out of 19 million foreign tourists that visited Japan in 2015 were non-Asian. Originality – The popularity of films either related to or taking place in Japan is enormous in the Western world. Headed by the recent 2015 Hungarian dark comedy “Liza, the Fox-Fairy”, there is a whole array of films drawing from both exotic and cosmopolitan Japanese culture. The Japanese setting offers a picturesque scenery for melodramas, such as “Lost in translation” (USD 119.7 million in box office revenues or “Memories of a Geisha” (USD 162 million, horrors and thrillers, including “The Grudge” (USD
Full Text Available While on one hand, social entrepreneurship, as a new movement, is being spearheaded by individuals to make the world a better place, on the other hand, small islands, dominated by Micro and Small Enterprises (MSEs seem to have overlooked this emerging concept in their tourism management initiatives. The work of Séraphin (2012 highlighted two important social entrepreneurship schemes in Haiti, but failed to shed light on its relevance and implications for island tourism. Similarly, in Mauritius, the Ministry of Tourism and Leisure is engaged in various tourism management initiatives aligned with the governmental vision called ‘Maurice Ile Durable’ (MID, but, social entrepreneurship is not considered in the tourism plan. With these gaps as foundations, this paper examines the concept of social entrepreneurship and investigates its role in promoting global citizenship in island tourism destination management. Starting with a brief presentation of Mauritius and Haiti as tourism destinations, this paper examines two small islands heavily dependent on tourism. Exploratory in nature, it unfolds with some meaningful observations on the Haitian and Mauritian tourism industries. The paper thereafter develops new insights on the role of social entrepreneurship in island tourism and suggests its merit as a tool for island destination management.
Carmen Emilia CHAŞOVSCHI
Full Text Available Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature.In the last period of time was a pressure for a continue development of tourism within the region. The government and tourism stakeholders are making a major commitment to developing the sector. Despite the good intentions, due a misunderstanding of tourism complexity, are invested efforts in developing tourism offers that are not necessary addressing to a tourism need. For this purpose, a reconfirmation of motivation of tourists coming to Bucovina was needed.
Full Text Available The community in the tourism destination is one of the key elements to ensure the sustainability of the tourism destination itself. The objective of this study was to determine if the development of tourism contributes to the involvement and the level of quality of life of the local community in Pangandaran and Palabuhanratu. A total of 279 samples were obtained from two locations. Data were analyzed by using descriptive methods to determine the phase of the development of destinations, the community involvement, and the level of quality of life The results showed that (1 Pangandaran has a better destination performance than Palabuhanratu, (2 Pangandaran is in the growth phase and Palabuhanratu is in the consolidation phase, (3 Increase in the number of tourist arrivals in destinations within the growth phase is more influential than that in the consolidation phase, and (4 Among the four components of quality of life, the material aspect has the highest value, followed by the spiritual, social and personal aspects. The development of tourism destinations significantly affected the level of community involvement and the level of quality of life.
Pavia, Nadia; Stipanovic, Christian
Tourism of the twenty-first century is evolving into an industry of entertainment, active holidaymaking, events and experiences. By innovating their development concepts based on original solutions and ideas and through the synergy of tourism supply providers and the local population, tourism destinations need to take an active part in creating the future and find answers to the key issues of: (1) how to be better and different relative to the competition, (2) how to more fully meet the ne...
CHUKIAT CHAIBOONSRI; PRASERT CHAITIP
Structural equation modelling (LISREL 8) was used to test the causal relationships between tourist travel motivations (travel cost satisfaction and tourist demographics) and tourist destination (tourism product, tourism product attributes, and tourism product management). A survey containing Likert-type scales was used in collecting data from 203 international tourists who had travelled to Thailand. Using factor analysis, dimensions were identified for scales used in the study: travel cost sa...
Full Text Available The phenomenon of globalization has led to the development of various selective forms of tourism. One of them is MICE tourism known in Croatia as a business form of tourism. Business tourism is still a relatively new concept and covers all aspects of business travel. The development of business travel has led to the development of congress tourism as a separate form of business tourism which is the focus of this paper. Congress tourism is a lucrative segment of the tourist offer that often takes place out of the tourist season. It requires quality congress facilities which can meet the needs of the participants and organizers of the congress. The main role of congress tourism is to gather participants from different countries and promote different products, services, training, education and many other fields of business while at the same time it promotes the hosting destination and its tourism attractions. The aim of this paper is to research and determine the current situation, supply and demand of the Croatian meetings and congress industry in comparison with the neighbouring destinations, the Republic of Slovenia and the Republic of Serbia. The study and comparison between three destinations imply changes that need to take place to improve the congress offer, to detect what the competitive position of the Republic of Croatia is, which marketing activities to improve so that the Republic of Croatia can become a competitive destination in the region and Europe. Congress tourism as a form of business tourism in Croatia is growing. The most prominent cities in this form of tourism are Zagreb, Dubrovnik and Opatija. The objectives pursued in Croatian congress offer are: the number of participants in congresses, strengthening the quality of congress offer and infrastructure, ensuring coordinated actions of stakeholders and increasing the recognition and awareness of Croatia as a congress destination. Since joining the EU, Slovenia has become an
If we think of a tourist destination as a platform from which a variety of tourist experiences can be delivered, we could conceptualize these experiences as the "product line" offered by or associated with the tourist destination. That conceptualization enables the manager of the destination to employ the logic and discipline associated with product line...
The environmental quality is recognized to be an important factor while making decisions upon the destination to visit. The image of the resort will likely to be more realistic but also complex after the touristsâ€™ visit. The complex image of the resort, where the tourist has about after visiting it, is crucial for creating loyalty and also word of mouth advertising. Therefore, if the tourists visiting the resort are to complain then the intermediaries will likely to reduce the tourism activ...
Kyriaki Kaplanidou; Christine Vogt
Sport tourism events are used by destinations to enhance their image. The components of an event's brand image, however, have not been well studied. Keller (1993) suggested that brand image consists of brand associations featuring attributes, benefits, and attitudes toward the "product." Understanding these brand associations will help determine those...
Sultana, Seyama; Haque, Ahasanul; Momen, Abdul; Yasmin, Farzana
In this edge, medical tourism is not a new idea. Medical treatment is one of the essential demands of human beings and it requires high quality and intensive care. Beside western world, few developing countries are playing key roles as medical tourism destinations. India is one of the leading names among these countries. The purpose of the paper is to find the factors influencing the attractiveness of India as a health tourism destination. The study has found the major contributing factors and their relative importance in the attractiveness of the health tourism destination that is India from consumers' perspectives by conducting survey with an application of structural equation modelling approach. In Indian context, medical tourists consider service quality and cost mostly to select any medical destination. In addition they also give value to the destination competitiveness but tourist attitude is less important in comparison with other factors affecting their destination choice. Since the study has used structural equation modelling approach to test the hypothesis and figure out the relative importance of the factors, the fundamental indices such as Normed Chi square(less than 3), RMSEA (less than 0.08) and CFI (more than 0.90) values show the overall model fit of the proposed model. In order to transform a country such as India as an attractive and competitive medical tourist destination in this time of globalization, a step should be taken to control cost ensuring the quality of services.
SULTANA, Seyama; HAQUE, Ahasanul; MOMEN, Abdul; YASMIN, Farzana
Abstract Background In this edge, medical tourism is not a new idea. Medical treatment is one of the essential demands of human beings and it requires high quality and intensive care. Beside western world, few developing countries are playing key roles as medical tourism destinations. India is one of the leading names among these countries. The purpose of the paper is to find the factors influencing the attractiveness of India as a health tourism destination. Methods The study has found the major contributing factors and their relative importance in the attractiveness of the health tourism destination that is India from consumers’ perspectives by conducting survey with an application of structural equation modelling approach. Results In Indian context, medical tourists consider service quality and cost mostly to select any medical destination. In addition they also give value to the destination competitiveness but tourist attitude is less important in comparison with other factors affecting their destination choice. Since the study has used structural equation modelling approach to test the hypothesis and figure out the relative importance of the factors, the fundamental indices such as Normed Chi square(less than 3), RMSEA (less than 0.08) and CFI (more than 0.90) values show the overall model fit of the proposed model. Conclusion In order to transform a country such as India as an attractive and competitive medical tourist destination in this time of globalization, a step should be taken to control cost ensuring the quality of services. PMID:25909055
Full Text Available Space as a resource is intensively used both by the tourism and the local community. Therefore the state of the tourism development must be measured trough time, along with attitudes of local population, to determine the impacts and the pressure that can continues tourism development cause. In the 1990s, tourism becomes the motor of the development of Croatia, which has resulted in continues increase of the number of tourist beds. On the other hand population of the Croatia is experiencing the demographic extinction. To explain pressures of the tourism development on the decreasing community, tourism function index was used in comparison with the research of the attitudes of local population considering tourism impacts. The main objective of this paper is to determine the correlation between the increase in the number of tourists and changes in the life of local population, which arises from the tourism activities in destinations, as well as from the ratio of the number of residents and tourists. The attitudes analysis has shown high level of the negative impacts of tourism in seven Adriatic counties, while in continental parts of Croatia tourism is seen as an activity with mostly positive effects. Still tourism has generally positive impact on the destination and is seen as desirable activity, even in areas with relatively high tourism function index. Accordingly, to enhance the positive impacts it is essential to diminish extremely big differences in tourism development between too developed coastal areas and mainly neglected continental part of the country and to reduce seasonality of tourism, trough sustainable management and diversification of tourism offer in accordance with spatial disparities.
Ana María Fernández Poncela
Full Text Available The text presents different eyes to the city of Mexico today. Its aim is to show and analyze images and opinions, memory, the imaginary and social representations of how brief and general. For this purpose has two social groups, domestic and foreign tourists are taken on the one hand, and of other habitants of the city. The methodology basically focuses on the application of interviews with both groups, review, comparison, analysis and interpretation. Finally there are coincidences and differences too in results obtained narratives, two eyes on the same object, the geographical and cultural, for the same destination. Something that refers to lot's people from a positive or a negative conception. Also the places, culture, history and activities seem positive to tourists. According to citizenship, fewer cars, better transport and more education and culture are desired.
Full Text Available This paper analyzed the characteristic of the tourism destination ecosystem from perspective of entropy in Dunhuang City. Given these circumstances, an evaluation index system that considers the potential of sustainable development was formed based on dissipative structure and entropy change for the tourism destination ecosystem. The sustainable development potential evaluation model for tourism destination ecosystem was built up based on information entropy. Then, we analyzed each indicator impact for the sustainable development potential and proposed some measures for the tourism destination ecosystem. The conclusions include: (a the requirements of Dunhuang tourism destination ecosystem on the natural ecosystem continuously grew between 2000 and 2012; (b The sustainable development potential of the Dunhuang tourism destination ecosystem was on an oscillation upward trend during the study period, which is dependent on government attention, and pollution problems were improved.
Full Text Available This study examines the suitability concept of destination branding with existing models of Malang tourism promotion. This research is qualitative by taking the data directly in the form of existing promotional models of Malang, namely: information portal sites, blogs, social networking, and video via the Internet. This study used SWOT analysis to find strengths, weaknesses, opportunities, and threats on existing models of the tourism promotion. The data is analyzed based on destination branding’s concept indicators. Results of analysis are used as a basis in designing solutions for Malang tourism promotion through a new integrated tourism advertising model. Through the analysis we found that video is the most suitable media that used to promote Malang tourism in the form of advertisements. Videos are able to show the objectivity of the fact that intact better through audio-visual form, making it easier to associate the viewer thoughts on the phenomenon of destination. Moreover, video creation of Malang tourism as well as conceptualized ad is still rare. This is an opportunity, because later models of audio-visual advertisements made of this study is expected to be an example for concerned parties to conceptualize the next Malang tourism advertising.Keywords: Advertise, SWOT Analysis, Malang City, tourism promotion
Full Text Available As the example above shows, the tourists’ satisfaction level from staying at destination depends not only on their experience on specific tourist services, but also or more intangible factors, for example hospitality, safety and security, and cleanliness. The success of a destination is therefore a function of many independent components. It underscores the need for an integrated approach to managing the quality of tourist destination. The objective of the article is to specify the preconditions of a destination for implementing Integrated quality management (IMQ and to demonstrate the possibilities for using the methodological approaches of the Qualitest tool in the tourist destination of Znojemsko and Podyjí. The obtained results show problematic utilization of Qualitest in full extent and the necessity to modify it for its use in the conditions of the Czech Republic destinations.
Ana Isabel Renda
Full Text Available The main purpose of this paper is to understand how residents perceive tourism impacts. Based on the review of the literature in the area of tourism, in particular with regard to its development and to the residents’ perceptions and attitudes towards this phenomenon, we studied the case of the municipality of Loulé, a privileged area of the tourist destination Algarve. The study adopts the residents’ point of view, a perspective still with much to explore when it comes to tourism. It analyses the relationship between variables such as the perception of social, economic, cultural and environmental impacts in people’s personal lives and in the area of residence, type and frequency of contact with tourism, professional and economic dependence on tourism and demographic characteristics. The results show that although residents identify, as the literature suggests, negative impacts of tourism, in general, they also acknowledge the importance of the tourism development in their area of residence and in their personal lives. It is noted that residents perceive tourism impacts differently according to professional and economic dependence on tourism activity, the proximity of the place of residence to the main tourist area and the frequency and type of contact with tourism. Demographic factors are not the most significant in explaining the perception of tourism impacts. The results of the study reinforce the importance of considering the residents’ perceptions vis-à-vis the tourism as a decisive factor in the sustainable development of tourism destinations, being thus residents one of the key stakeholders in the context of a holistic and integrated approach to tourism planning and development.
Lee, G.; Tussyadiah, Iis
tourists' characteristics and the destination choices. The results indicate that (1) teens and people in their 50s and above were interested in visiting more popular places, (2) tourists who are more familiar with Japan tended to visit less popular destinations, and (3) tourists with more travel...
Full Text Available This study based on literature review aims to evaluate and emphasize the affect of the strategic facility management (SFM on choice of medical tourism destination. Medical Tourism, which ranges from the health care services involving a cure to the wellness services involving no specific health trouble to pleasure and amusement services, is one of the most growing sectors in the world. Cost and quality of medical services are among the main reasons for the choice of destination. Strategic facility management has a positive correlation on the levels of quality, cost and customer satisfaction. Thus medical tourism and destination managers should take into account of the potential advantages of value creation offered through SFM in order to be chosen by customers (stakeholders.
Full Text Available This paper provides a framework for segmenting Cyprus as a tourism destination and discusses ways for reaching various target markets in the United States. Prior research using multi-dimensional scaling demonstrates (Yiannakis & Gibson, 1988, 1992, 2002; Gibson 1994; Foo, McGuiggan & Yiannakis, 2004 that when tourists go on vacation they seek a balance among three fundamental or core push factors: familiarity-strangeness, structure-independence and stimulation tranquility. When the above are matched with various product categories (pull factors that represent what Cyprus has to offer (e.g., heritage/cultural tourism, escapist tourism, sport tourism, eco-tourism and the like, we are able to develop a targeted framework that can help us market Cyprus as a tourism destination to various markets in the United States. The authors also discuss some of the major selling points that make Cyprus attractive as a tourism destination and suggest how these may be employed in an overall strategy for reaching the relatively untapped markets of the United States. The authors make a number of recommendations involving new market exploration and discuss strategies for increasing the island's exposure through both marketing, as well as public relations activities. In closing, the authors recommend that in addition to economic impact studies Cyprus needs to assess the socio-cultural and environmental impacts of tourism on the island and its people. Such findings may help the tourism industry and the people of Cyprus determine the kind of tourism product they want, and the type of tourist they would prefer to attract to the island.
Full Text Available Planning and developing urban tourism destinations must encompass landscape optimization to achieve healthy urban ecosystems, as well as for evolution sustainability. This study explored sustainable landscape planning by examining the optimization of landscape spatial distribution in an urban tourism destination–Nanjing, China—using an integrated approach that included remote sensing (RS, geographic information system (GIS, and landscape metrics in the context of an urban tourism destination evolution model. Least-cost modeling in GIS was also used to optimize decision-making from an ecological perspective. The results indicated that landscapes were more homogenous, fragmented, and less connected. Except for the eastern area, the landscape evolution showed characteristics of both degeneration and growth. A complete greenway network including sources, greenways, and nodes were constructed, and an increase in natural landscapes was strongly recommended. The findings provide geographic insights for sustainable urban tourism planning and development via comprehensive methodological applications.
Rudy M. Schuster; Laura Sullivan; Duarte Morais; Diane Kuehn
This analysis explores the differences in Affective and Cognitive Destination Image among three Hudson River Valley (New York) tourism communities. Multiple regressions were used with six dimensions of visitors' images to predict future intention to revisit. Two of the three regression models were significant. The only significantly contributing independent...
Mrnjavac, Edna; Ivanovic, Sasa
Logistics is a scientific discipline, a business function and an activity that, in recent times, is increasingly being applied to economic and social activities, because it enables the production of a quality product at a moderate cost. With regard to the trend for globally applying the principles of logistics to all spheres of human activities, the phenomenon of tourism presents a special challenge. Moreover, it is becoming evident that a quality tourism product, the design of which is linke...
Muhammad Kashif; Siti Zakiah Melatu Samsi; Syamsulang Sarifuddin
ABSTRACTStudies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data from 237 tourists visiting the Lahore Fort. Data were collected through a questionnaire deve...
Full Text Available This study was conducted at two villages, Ban Mae Kampong, Mae On, Chiang Mai and Ban Pa Miang, Muang, Lampang, Northern Thailand. This community is supported by Thai government tourism ministry to develop their skills in order to create and offer rural tourism. The study focus on community member groups who are involved with rural tourism activities; Homestay members, food preparation management members, tour guides, community leader groups, in order to assess the acceptance, collaboration and preparation of safety indigenous food menu and food security management where will support rural tourism community objectives. This study was carried out as in a participatory stage which included various seminars and workshops of rural tourism management concluded from homestay services, Thai herbs medication beneficiary, basic and applied nutrition concepts, indigenous healthy food productivity with standardized recipes, food safety handling and food security management for preparing food for themselves as well as suitable for tourism consumption. In addition of this useful vegetarian calendar information, which is highly appropriate serving as a tool for their daily meal management.
Full Text Available The objective this research paper is develops a destination loyalty theoretical model by using tourist perception, destination image and tourist satisfaction. These study analysis components, attributes, factor influencing the destination image and examine the tourist satisfaction and determinants of destination loyalty. This is a conceptual paper attempts at evaluating recent empirical on destination image, tourist satisfaction and loyalty. The conceptual framework model is developed on the basis of existing theoretical and empirical research in the field of destination marketing. The models include four constructs. Tourist Perception constructs has been influenced by factors like Historical and Cultural Attractions, Destination Affordability, Travel Environment, Natural Attractions, Entertainments and Infrastructure. Destination image construct has been influenced by factors like Infrastructure & Facilities, Heritage Attractions, Natural Made Attractions, Destination Safety & Cleanness, Friendly Local Community & Clam Atmosphere, Rejuvenation and Service Price and Affordability. The satisfaction construct has been influenced by factors like Entertainments, Destination Attractions and Atmosphere, Accommodation, Food, Transportation Services and Shopping. The destination loyalty construct has influenced by intentions to revisit, word of mouth promotion and recommending to others . The earlier study result reveals that tourist perception, destination image and tourist satisfaction directly influence destination loyalty. The outcomes of the study have significant managerial implications for destination marketing managers.
Full Text Available This paper provides an examination of tourism in the New Member States of the European Union in the period 2007-2015, assessing the importance of tourism for the New Member States economy and the factors that might affect this industry. Considerable research has been devoted to tourism in the developed countries from Europe, but rather less attention has been paid to tourism in the Central-Eastern Europe, the New Member States region. In this regard, the paper will start with an overview of the current state of the literature on this topic, section that precedes a presentation of European bodies and policies in the travel and tourism field. Time series will be analyzed in order to identify the key countries for tourism in the region, according to the number of international arrivals, number of international overnight stays and exports in trade. Tourism contribution and importance for the economy, key destinations in the region, EU and state-level policies in the tourism sector, as well as main challenges and opportunities in the tourism sector will be addressed, focusing on the three key countries identified, Poland, Czech Republic and Croatia, that offer tourists unique, traditional experiences, focusing on niche markets, rather than on mass-market tourism.
Full Text Available The image of a destination is more than a distinguishing element; it is a component of the supply and brings more value to it. The image of a destination can be the decisive component, while the other elements re relatively alike (1. The image of a tourist destination is strongly connected to the image of a country, the image of a nation and the image of a place. The image of a place is formed for a receiver naturally by accumulating experiences with that place, the use of the sources of personal and impersonal information. For the transmitter, the image is the result of some direct and indirect actions. The branding of the place is the conscientious and coordinated process of an image achievement. In the paper there are presented some examples of actions of image research, an essential step having in view the branding or re-branding It is presented a study of the citizens of Oradea regarding their perception of tourist Romania.
A new form of cultural tourism called film-induced tourism has developed in the 1990s as a new special travel form. Research shows that film can have a strong influence in tourist decision-making behaviour and films do not only provide short-term tourism revenue but long term prosperity to the destinations. In recent years, the number of Chinese visitors has increased rapidly in Finland. Therefore, the purpose of this paper was to explore the poten-tial of Finland as a film location and the o...
The development of responsible tourism is always a focus of foreign scholars' attention, but the method of developing responsible tourism implemented in China's Shangqiu area, is the first of its kind. From the perspective of interests of many parties of tourists, tourism developers, government, and related group of people, this article puts forth the ideas of developing the cultural heritage tourism resources based on the basic ideas and goals of responsible tourism development, and especial...
Flückiger, E. O.
After having been made accessible by two of the first cog railways in Europe more than 100 years ago, Gornergrat and Jungfraujoch became two extraordinary places: both are well known worldwide as exciting tourist destinations, and at the same time they are unique research sites. This article illustrates this duality in relation with the International Foundation HFSJG.
PROF. BARTH EKWEME
a good portion of the tourists' total expenditure, depending on the quality of the accommodation, destination and purpose of the trip. According to the authors, there are a wide variety of types of accommodations which meet the demands of various budgets including bed and breakfast establishment, European style pensions ...
Pongajarn, C.; Duim, van der V.R.; Peters, K.B.M.
Actor-network theory was used to examine the role of postcards in the enactment of tourism destinations by analysing the representational and non-representational readings of 325 postcards offered for sale in shops in Pai, northern Thailand. This paper illustrates how postcards take part in the
Full Text Available We are living in an environment, where information flow is freer than ever. Nowadays everyone has access to global news and can make their own conclu-sions based on the perceived image. Therefore, the role of perception and image is becoming more important for different countries to attract visitors and in-vestors. Tourism is a way of selling the image of a country and the reputation and word of mouth generated from tourism activities are priceless to the image of a destination. This paper analyzes the case of Estonia, which is an emerging tourism market and quite new and unknown for Spain. The authors try to accent the importance of direct promotion, through a survey carried out to 341 Spanish people in Madrid. The result from this quantitative and formulative research method is that Estonia has to promote its tourism image better if the country wants to attract the Spanish tourist.
José María Gemma Cánoves
Full Text Available The Costa Brava is a consolitaded coastal tourist destination, based on sun and sand tourism. In order to mitigate its decline, according to the traditional life–cycle of tourism products (Butler, 1980 and theories of productive restructuring (Agarwal, 2002, 2005, considering the impact of emerging market trends in such well–established tourism destinations, the Costa Brava has evolved to offer multiple recreational activities in order to renew the destination with emerging new products (Vera and Bath, 2010. One such activity is cultural tourism, with significant potential even with smaller capacity, in order to generate many sectorial and territorial changes. However, the diversification of the tourists demand new products and focuses on the search of sensations, the sense of the tourist event, the perception of the authenticity of the product and the conservation of the site (Dann, 1994; Urry, 1994. All these new elements are the cultural resources available to the tourism sector, that have increased in recent decades in advanced societies (Richards, 1996.
Full Text Available During the last several decades tourism has more and more significant role in economic and social development of other countries, as well as in everyday life of a contemporary man. The Republic of Serbia, also, tends to use valorization of its touristic potentials to realize numerous objectives of its economic and general social development. Number of destinations that offer their tourist products on the tourist market increases, leading to intensified competition. Competitiveness is emphasized as a crucial issue in contemporary tourism, as destinations strive to be better than competitors. Observed from today's perspective we can come to a general conclusion that Serbia as a touristic destination, still hasn't taken adequate competitive position regarding other tourist destinations in the region. The aim of this paper is to point out the necessity of repositioning the present competitive position of Serbia to make it, within as short time period as possible, an attractive tourist destination on the regional and international tourist market. With adequate implementation of theoretical concepts and chosen research methods this paper is expected to enrich domestic professional literature from this field, also to point out new possibilities of Serbian tourism development to creators and those who carry out such economic and touristic politics.
Full Text Available The industry of tourism contributes mainly to the social and economic development of a destination. However this development has to be made in a sustainable manner, with an emphasis on preserving the area where it is practiced. In order to evaluate the sustainable development of a destination, the European Commission developed an Indicators System that measures and monitors, at a local level, the processes of sustainable development and communicates to the interested parties its progress and its future performances. Therefore, the aim of this paper is to identify the set of indicators from European Tourism Indicators System that are relevant in evaluating the sustainable development of tourism in Braşov. In order to achieve this objective 3 focus Groups were conducted among 30 specialists in this field. The results can serve as a guid
Full Text Available Pécs, a European Capital of Culture for 2010, and generating a series of cultural events,had a unique opportunity to place itself on the map of Europe and to re-align its development strategy.To follow the ECoC project year, a specific research exercise is planned by the writer with a TourismValue Chain Analysis [VCA] of Pécs. This study is a prologue to further research planned and whichaims to describe the meaning of ‘value chain’ in the tourism sector and how multi-stakeholderparticipation can best be coordinated. For this, the author defines the characteristics of the tourismproduct for the purpose of successful marketing, synthesizing the role of tourism managementorganizations in general, and their process of establishment in Hungary, on the basis of an earlier ownresearch (2007. The importance of tourism DMOs is highlighted by the special event relating to Pécsin 2010, prior to which a preparatory phase had helped to formulate a local tourism managementorganization. This local DMO contributed greatly to the success achieved by the ECoC project -which helped to transform the city image from that of an earlier mining-industry town into a culturaltourism destination, although other by-products of the year were less successful.
Full Text Available Tourism is an important sector in developing countries to support economic growth, and coastal areas are famous destinations in tourism. The plan and design for Balekambang coastal area as a tourism destination in East Java, Indonesia has been formulated and published. However, it seems lack ecological and social perspectives. This study examines coral reefs structure as one of the ecological parameter and tourist perspectives as social parameter for destination development evaluation. Twenty belt-transects were established along Balekambang coastline, and then divided into three sections, the east, the centre and the west sections. Every belt-transect was 200m in length and consists of 15 plots 1 x 2m. The tourist perspectives to Balekambang were determined using questionnaire among 234 respondents. Based on the Morisita similarity index, the coral reef of east section consists of 2 zones, the centre consists of 5 zones and west section consists of 4 zones. The Shannon diversity index (H’ among zones at every location was ranged. The diversity index of the east section ranged from 2.07 to 2.72, the central section ranged from 1.32 to 4.20, and the west section ranged from 3.13 to 4.20. Zones that were close to the coastline had lowest diversity indices than zones that located far from the coastline. Mostly, tourists stated that Balekambang was interesting, but the object of tourism should be added. Respondent knew there were forest surrounding Balekambang, and it has the possibility to develop as tourism destination. These findings argue that the forest conversion to cottage area that planned by the local government in the west section should be reviewed. It seems forest in the west section should be developed as a forest park to meet tourist needs and redistribute tourist concentration in the coastline. Keywords: Ecological and social evaluation, coastal, tourism, sustainable development, East Java.
Londo, Amwewa; Londo, Amwewa
In the third World Countries there is a need to develop and promote Tourism industry. Tourism Sector needs to be promoted to push economic development and increase the number of employments This research aims to find out whether eco-tourism sector at Ngorongoro Conservation area generates suistanable profit to local people. Qualitative reasearch was used to analyze eco-tourism value that leads to better understanding of different supports methods being used by government to local peopl...
Ana María Campón-Cerro; José Antonio Folgado-Fernández; José Manuel Hernández-Mogollón
Residents are an essential part of tourism destinations, which makes gaining a deeper understanding of residents’ attitudes towards tourism development necessary because their favourable attitudes can contribute to destinations’ success. This study sought to understand to what extent rural residents’ perceptions of tourism development in their region affect their intention to support further tourism development. The present research also focused on the influence of the variables of community ...
Nur Shuhadah Mohd
Full Text Available The formation of tourism experience frequently subjected to complexity of individual tourist psycho-graphical factor, which leads to vast difference in the end experience formed among the respective tourist. However, the fact that travelling is highly subjected to environmental fuzziness and the issue of geographical consciousness may interfere the emotion of tourist and influence the formation of this experience. The evolution and advancement of mobile technologies had been optimized in improving the way human interact with the surrounding environment. Within this context, mobile augmented reality (AR technology is perceived as capable in narrowing the gap between the formation of pleasant experience and the issue of geographical consciousness, thus transform the way tourist interact with the destination. Pertaining to this situation, this conceptual paper is attempted to understand the effectiveness of mobile augmented reality in enhancing tourist travel experience on the tourism destination. In relation to this aim, this study is directed to clarify the mechanism and usability of mobile augmented reality in relation to its capability in improving tourism interpretation and to discover the influence of utilization of this technology towards tourism experience. Critical review of existing literature that relevant to the research area was done in understanding on the extensiveness of impact of mobile AR on tourist and experience formation. Findings revealed the capability of AR in merging virtual information with the real world environment through the platform of mobile device able to create a more dynamic interaction between tourist and surrounding environment.
of the components of the marketing mix, but they can cooperate with the providers of the destination mix and incite coopetition for the benefit of visitors. The case study portrays the DMO at a mature cold-water resort in a European peripheral area; it also illustrates the general development of tourism......This thesis concentrates on the subject of destination marketing with a specific focus on the process of developing strategies through a Destination Marketing Organisation (DMO) for a peripheral area, illustrated by a case study from the Danish island of Bornholm. It investigates the theoretical...... foundations for destination marketing, concluding that there should be a shift in focus from general marketing theory to a broader application of organisational theories and associated fields, enabling the DMO to improve performance. The specific conditions for and structures of peripheral areas indicate...
The industrialization of the production and business of photography occurred alongside the profound rise of the tourism industry at the turn of the twentieth century. Companies specializing in the photographic image, premised on photographic agencies, were formed in Paris, where they held a place of importance in the landscape of French tourism. How were these businesses structured, and what strategies did they employ to insinuate themselves locally, in the heart of tourist sites themselves? ...
Full Text Available The perceived risk of tourists’ use of smartphones is a key issue in shaping the tourist experience in terms of sustainability, as it can affect the behaviour of tourists and influence their satisfaction with that experience. However, little empirical research exists on the relationship between tourists’ risk perception and the perceived value of mobile device usage. This paper measures the association between tourists’ perceived risk of mobile device usage and several variables that demonstrate the perceived usefulness of mobile devices: utility, hedonic value and future intention of use. A survey on tourists’ use of smartphones was conducted in 2016 and, by means of a cluster analysis, four groups of tourists were identified with significant differences in their perception of the risk and use value of smartphones. Differences between tourists suggest that a single digital tourist profile does not exist and that tourism destinations and smart tourism DMOs (destination marketing organisations should include risk perception in their management agenda. This will allow them to achieve a better understanding of tourist behaviour and to adapt the commercialisation of tourism products and services to a wide range of tourism needs. In addition, four regression models were applied to measure the association between the risk and perceived usefulness of mobile devices. On the one hand, dependence on mobile devices was associated positively with the perceived usefulness of mobile devices. On the other hand, the tourists surveyed saw privacy risk as having a major negative impact on the tourist experience, although it did not affect their perceived utility value and future use of mobile devices. Smart tourism destination managers should bear in mind that privacy risk issues related to the use of mobile devices must be integrated into an ethical perspective when marketing a destination.
the values created by the shared images for audiences in tourism settings. The official image data were selected from photo galleries of the Greater Philadelphia Tourism Marketing Corporation (GPTMC) website (gophila.com), resulting in 412 samples. Similarities of images provided on the GoPhila photo...... galleries within and between categories prove that destination marketing organizations have typically used similar types of images to communicate notions of the tourist experience to reinforce the desired image in the minds of potential travellers. On the other hand, based on the high similarities...... in regional, local and global semantics, it is also evident that some tourists tend to reproduce the same types of images projected to them at the pre-visit stage, resulting in continuous reproduction of destination representation....
Full Text Available Considering that there are few success chances for isolated businesses, public-private partnerships represent the basis of tourism businesses’ sustainable development, aiming to attract increasing numbers of visitors in tourism destinations. Within this context, the main aim of the present paper is to identify tourism stakeholders’ intentions to participate in public-private partnerships for a sustainable tourism development of urban destinations. Focused on the increased importance of partnerships between tourism stakeholders, with the common goal of sustainable tourism development, a survey was conducted among the tourism service providers from the Romanian urban destination, Braşov. The research results outline the defi ciencies in the analyzed destination, which lead to a low notoriety of the destination’s management and marketing organization among local tourism stakeholders. In addition, the results show a low level of involvement of tourism operators in supporting the collaboration efforts of this organization. Based on the research results, a theoretical model was proposed for the identifi cation of the signifi cant factors which infl uence local stakeholders’ intentions to participate in public-private partnerships for a sustainable tourism development.
Full Text Available Natural and protected environments with authentic widespread traditional construction have become one of the fundamental touristic resources. Traditional architecture is a very crucial part of collective cultural heritage. Although it is ample and widespread, only since recent times it has been given its economical value as well as it has been included in tourism. According to the context above, authors have come up with a hypothesis stating that with implying branding of traditional architectural heritage, a positive influence on enrichment of touristic offerings of certain destination will be achieved. The authors defend and fulfill their hypothesis by analyzing different research on the example of rural destinations in Istria.
Full Text Available In this paper, the main objective is to introduce the role of urban tourism as a potential form of tourism in the competitive development of the Albanian destination and the role of urban tourism to the community of the Albanian urban areas and the problems related to this development. For the purpose of the study, it’s needed to define the criteria of the study and the organization of the Albanian cities that offers the greatest possibilities to develop the urban tourism as a competitive form of tourism development. These criteria are: the evidence of the heritage historical patrimony, the evidence of the culinary patrimony, the evidence of the technical patrimony, the evidence of the hospitality patrimony, the evidence of the transport’s situation, the evidence of the cultural patrimony, the evidence of leisure structures, various services. The analyses used enable the author to come on interesting conclusions.
Full Text Available Countries develop their nautical tourism depending on their nature potentials and resources and in line with their national economic strategies. The main development determinant is a national strategy as the basis of all plans and activities. The nautical tourism development encourages tourism destination development and impacts on economic and social sustainability. Nautical tourism is a specific form of modern tourism trends whose extremely important and highly profitable economic influence is largely visible in numerous multiplicative effects. Renown world researches prove that nautical tourism is one of the most important economic activities in tourism sector, perceived in Croatia as one of the most competitive tourism products. The objective of this paper is to point at the necessity of differentiation of communication strategy and marketing placements towards target markets focused on attracting yachtsmen taking into account their different demographic and sociographic profile. The research and comparative analysis conducted in American and European yacht clubs showed significant differences in selection of tourism destinations based on demographic and sociographic profile of yachtsmen in specific geolocation. The purpose of this work is to prepare the comparative analysis of the European and American yachtsmen profiles, which will serve to create targeted strategic marketing model of attracting foreign yachtsmen in selection of their holiday tourism destination. The conclusions of this research show that Croatia has still not fully capitalized its potential in the nautical tourism sector and that the more comprehensive market segmentation is necessary in the process of planning how to attract foreign yachtsmen.
The tourism industry only started to be considered as an economic activity in 1911 (Scutariu, 2009). The reasons why people have been travelling and are still travelling to certain places are for sport and leisure; culture; Visiting Friends and Relatives; business; health; religion; education (Barrow, 2008). These different reasons contribute to the branding of some destinations by visitors and potential visitors. On that basis, it is legitimate to wonder whether being branded as a dark touri...
Andrew Yiannakis; John Douvis; Pinelopi Athanasopoulou; Alex Lyras; Ioannis Assiouras
This paper provides a framework for segmenting Cyprus as a tourism destination and discusses ways for reaching various target markets in the United States. Prior research using multi-dimensional scaling demonstrates (Yiannakis & Gibson, 1988, 1992, 2002; Gibson 1994; Foo, McGuiggan & Yiannakis, 2004) that when tourists go on vacation they seek a balance among three fundamental or core push factors: familiarity-strangeness, structure-independence and stimulation tranqui...
Hsiu-Li Liao; Su-Houn Liu; Chi-Wen Lin
This study focuses on the tourism websites that are doing destination marketing for some remote areas. This study proposes that when interactivity is put into the website to create users' virtue experience with the remote areas, different user may response differently. Two kinds of user's personal factors are investigated in this study: Susceptibility to Interpersonal Influence and Personal Involvement. The research findings support the ideas proposed by Vogt et al. that values sought by info...
Per Åke Nilsson
Full Text Available Lack of local understanding and low preparedness for tourism characterise many remote communities of the Polar North, thus undermining positive attitudes towards tourism even if tourism is seen as a development force. The relatively new interest in Arctic regions as a tourist destination combined with different exogenous forces like globalization and climate change make the situation even more complex. The peripheral and insular location often renders cruise tourism as the only option. Under these circumstances, the readiness to accept tourism as a development tool varies from destination to destination, ranging from being seen as a passport to development to a threat to local culture and traditional life. In order to bridge these perception gaps, the idea of a mental or written contract between tourists and local residents is discussed.
Full Text Available The Department of Cultural Heritage of the University of Padova investigated the topic of film-induced tourism in a year-long project, concluded in April 2015, titled Strumenti innovativi per la promozione turistica: film-induced tourism (Novel Tools to Promote Tourism: Film-induced Tourism. The project was financed by the Veneto Region through ESF funds. It brought together the expertise of film scholars, computer scientists and destination management experts, in partnership with public bodies (Provincia di Padova and ICT companies. The goal of the project was to develop an information system that fosters film-induced tourism combining data about a geographical area and the movies produced in it. The system is designed as a platform to store and convey rich contents, able to address the needs of the tourist but also of stakeholders as DMOs and film commissions. The system was planned as a model for the destinations which could take advantage of a significant cinematographic background, yet are unlikely to spontaneously produce considerable film-induced tourism phenomena. The province of Padova has been used as a case study. Il Dipartimento dei Beni Culturali dell’Università di Padova ha da poco concluso un progetto di ricerca intitolato Strumenti innovativi per la promozione turistica: film-induced tourism, finanziato dalla Regione Veneto con fondi europei FSE, che ha visto coinvolti studiosi di cinema, di informatica ed esperti di destination management, in partenariato con enti pubblici (Provincia di Padova e aziende private del ramo ICT. L’obiettivo del progetto è stato lo sviluppo di un sistema informatico che combini i dati relativi ad un territorio e i film ivi realizzati, con lo scopo di promuovere il film-induced tourism. Il sistema è disegnato come una piattaforma in grado di memorizzare, elaborare e rendere fruibili contenuti multimediali e di ricco carattere informativo, capaci di intercettare sia le necessità del turista
Full Text Available A region, in order to express its viability as tourism destination, has to emphasize not only its defining elements, but also the activities from the recreative, curative or cultural field in which it has specialized in (processed after Cocean et al., 2002, pp. 297-298. This involves several stages, organically linked in a planned framework, with the establishment of the specific objectives and strategies, not only at micro and meso, but also at macro level, beginning with “the study of the motivational demand, of the resources, in terms of their functionality in tourism and their profitability in exploitation” (Erdeli, Gheorghilaş, 2006, pp. 288-289.The authors intend, based on these considerations, to reveal the elements of regional brand, with the identification of those functions or types of tourism (recreative, curative and/or cultural which are specific to the region of Oltenia, that is “still unseen and unknown”.
Boyd Sun Fatt
Full Text Available Sabah is blessed with natural forest habitats and rich with floras and faunas. Amongst its’ attraction is wildlife endemism. Lok Kawi Wildlife Park was established to provide an alternative wildlife tourism destination with its inhabitants from the wildlife species of Borneo. Since its opening in 2007, multitudes of tourists have visited the park. However, there has been no study to identify the visitor’s perspective on Lok Kawi Wildlife Park as man-made wildlife tourism destination. The study aims to assist the park’s management for the betterment of the park’s facilities and future development. A convenience sampling and a designed questionnaire was applied in this study, distributed after the visitors visited the park. The results showed that majority of the visitors were Malaysian and only a quarter were foreign visitors. Majority indicated that visiting the park is for recreational outing (holiday and only a few indicated that is an educational visit. Majority of the respondents knew the meaning of wildlife tourism and visiting the park’s is part of wildlife tourism. Most of the respondents came to know about the park’s existence through the local media and mostly agreed that the park indeed provide an authentic learning experience about wildlife, whilst creating wildlife conservation awareness.
Full Text Available The sustainable management of the destinations is essential for the development of tourism, especially through the planning of the efficient usage of the space and of the land, as well as through the control of the development and through the decisions to invest in infrastructure and services. Granting the fact that the new development of tourism is, as a scale and a type, adequate for the needs of the local community and for the natural environment, the sustainable development can consolidate the economic performances and the competitive position of a destination on a long term. This needs a support frame which implicates all the interested parties at regional and local levels, as well as an efficient structure which facilitates the efficient partnership and management. A basic request for the quality existence and perenniality of the tourist destinations from Romania is to remain competitive. The actions undertaken for this purpose should be considered as a part of the process of creation of a sustainable character, which represents one of the most important advantages in the competition. Thus, in order to ensure competitiveness, viability and prosperity on a long term, the tourist destinations should emphasize the full integration of the preoccupations regarding the sustainability within the decisional process and within their management practices and instruments.
Full Text Available Studies on tourists crowding are developed to explore the perception of crowding, and these studies indicate crowding influence on sustainable development of tourist destinations. This study aims to reveal the influential factors of tourists’ perceived crowding. We obtained data from interviewing over 400 tourists and five senior tourism officials in Xi’an, China. This study firstly applies factor analysis to identify the constructed variables of tourists’ motivations from the principle component analysis. It then examines the correlation between nationality and perceived crowding. Consequently, a multiple regression is used to identify the connection between motivations and perceived crowding. The results of the study indicate nationality and motivation as two significant influential factors to perceived crowding management. This study also shows that management in tourist destinations would benefit from provision of the authentic travel experience integrated with zoning the travel destination.
Purpose of this research is to apply PESTEL analysis on two different destinations (Croatia and Qatar) in order to find our their specific attributes as well as to analyse weather we can learn from their advantages and disadvantages due to the fact that one is rich on natural attractions while other one is mostly characterised by humand made attractions. Design is done by using the core of PESTEL analysis where each destination is analysed according to political, economical, socio-cultural, t...
Matzarakis, Andreas; Haemmerle, Martin [Freiburg Univ. (Germany). Meteorological Inst.; Endler, Christina [Freiburg Univ. (Germany). Meteorological Inst.; Research Center Human Biometeorology, Freiburg (Germany). German Weather Service; Muthers, Stefan [Freiburg Univ. (Germany). Meteorological Inst.; Bern Univ. (Switzerland). Climate and Environmental Physics; Bern Univ. (Switzerland). Oeschger Centre for Climate Change Research; Koch, Elisabeth [Central Institute for Meteorology and Geodynamcis, Vienna (Austria)
Tourism and recreation are important economic factors which are directly connected to weather and climate of a specific destination. Based on the observation network of the Central Institute of Meteorology and Geodynamics of Austria (ZAMG), data of 37 stations has been collected and analysed for tourism and recreation purposes. The analysis was based on long term data sets which were processed in relevant ways for tourism and recreation, resulting in frequency diagrams of Physiologically Equivalent Temperature (PET) and precipitation. Additionally, we prepared the results according to the demands of tourism and recreation authorities and industry using the Climate-Tourism/Transfer-Information-Scheme (CTIS). Applying data from the regional climate models REMO and CLM we can provide information on future climate conditions in Austria's recreation areas. We chose two different time slices (2021-2050, 2071-2100) and IPCC emission scenarios (A1B, B1). The data was processed based on the threshold factors which are included in the CTIS (e.g. thermal comfort, heat stress, cold stress, sunshine, etc.). For the time slice 2021-2050 only moderate changes can be expected. But for 2071-2100 one can observe a distinct decrease of cold stress and the skiing potential. On the other hand, moderate increases of thermal comfort, heat stress, sultriness and sunshine are expected. No tendencies can be seen in precipitation and wind conditions. (orig.)
Lindström, Kristina N.
This article deals with mass media’s role as producers of images of tourist destinations, and the extent to which mass media can be viewed as external actors in connection to the tourism industry. The aim is to describe and analyse the media images applied to one tourist destination in a selection of Swedish newspapers during the period 1950-2000, in terms of amount of space, media content and evolution over time. In spite of the fact that the production of media images has an impact on geogr...
I Gusti Bagus Rai Utama
Full Text Available The strength of the senior traveler segment is the high purchasing power the length of stay in a destination, making this market segment increasingly important in present and future. Consequently, this research aims to establish a model of motivation and its relationship with the image of Bali as an international tourism destination, especially from the perspective of senior tourists. This research employed survey method and utilized a combination of quantitative and qualitative analytical techniques. Factor analysis condensed various indicators into several key indicators to form a model with goodness of fit. Indicators representing push motivation variable include the improvement of health/fitness and the drive to perform physical exercise. Indicators representing destination identity variable include the culture and nature of Bali. Indicators representing destination creation variable include the service quality of travel agencies and service quality of travel guides. Indicators representing destination image variable include the image of cultural uniqueness and holiday atmosphere of Bali. The survey in this study involved 400 respondents of senior tourists, exclusively only foreign nationals. Goodness of fit is affirmed on the results of the analysis model, which answered the hypothesis that push motivation and destination creation affect destination images.
Egmond, van A.N.F.
This study analyses 'Western' tourists who travel in developing countries for holiday purposes. The focus is on tourists who originate from the historically Protestant countries of Europe and who are the biggest spenders per capita in international tourism, including Third World tourism. Evaluation
Made - Antara
Full Text Available Utilization of coastal in Bali tourism destination by investor is to build of hotel, bar and restaurant, and to develop beach tourism attractions, and so location of tourists expose to the sun known with term 3S is Sea, Sand, Sun. There are four patterns of management of coastal tourism destinatyion in Bali, nemaly, (1 Pattern of management by village tradition; (2 Pattern of management by village foundation; (3 Pattern of management by government authority/agency; and (4 Natural development (without pattern of management. The pattern of management by village tradition was applied in Kuta beach and Jimbaran beach in Badung regency. The pattern of management by village foundation was applied to manage of Sanur beach in Denpasar city. The pattern of management by government authority/agency was used to manage of Nusa Dua beach and surrounding in Badung regency. Meanwhile, natural development (without pattern of management was used in many beaches in Bali, like Nusa Lembongan island beach in Klungkung regency. Two management patterns - management by village tradition and management by village foundation initiatives by local community and its developing, local community livelihood in all long of beach very depending on tourism. While, management by authority agency initiatives are mainly applied by the central government in Jakarta. Coastal tourism managed through the three kinds of management approaches are generally good, particularly on environmental security, tourists safety, maintaining clean environment which are made possible through mobilization of task forces. On the other hand, coastal areas without planned tourism management, generally suffers from several problems. Hence the development of sustainable coastal tourism should be managed by one of institution which may be that of a local community or a governmental authority/agency
Xue, Huaju; Fang, Chengjiang
It is vital to assess the regional tourist supply capability by suppliers and demand groups. The supply side’s evaluation of the regional supply capacity determines the direction of the supply investment in future, the demand side’s evaluation indicates their satisfaction degree of the destination supply and also effects their revisit the tourism destination. Therefore, the assessment of the supply and demand sides is an important reference for the reform of destination supply side, which helps us find the shortage of the destination supply factors and optimize tourism destination supply promptly. This paper through investigating tourism supply and demand groups in Shanghai, used the survey data and constructed tourism supply optimization model, analyzed the current situation of tourism supply factors in Shanghai. Results showed that the environment of Shanghai should be improved first, including improving urban air and water quality, up-grading public sanitation and increasing urban green coverage. Other supply factors improved priority were information and marketing, we should improve the information consultation of scenic spots, increase the intensity of tourism promotion and provide more free travel publicity brochures.
Full Text Available Given the global economic crisis that affected the entire network information society, the image is an asset that contributes to a distinct and favorable positioning of tourist destinations in the tourism macro-network. This is why being aware of Romania's image as a tourist destination is important. To identify its representation on travel blog photography I undertook a quantitative analysis on a sample of 518 photos on French travelers' blogs. The results show that the best represented tourist attractions are of local specificity (64, 10%, followed by cultural attractions (25, 77% while tourist destination attributes such as sports and spa activities were found amiss. The representation of the national network of tourist destinations is incomplete and disproportionate.
ANA IRINA DINCA
Full Text Available Marketing is an essential domain for tourism, being recently more and more theoretically approached and conceptualized by research papers (e specially in the Anglo-Saxon literature. An economic term by excellence, marketing is as well ad opted by geographic literature and by the geography of tourism, one of the major specializati ons of Romanian faculties of geography as numerous students opt for it. Consequently there is a great need for geography students and geographers to study tourism oriented concepts even if mainly coming from other domains such as economy, social sciences, etc. and to elaborate appropriate studies without getting far from their topic of interest. In this respect the develo pment of methods and instruments of research and study is a necessity already underlined by bibliogr aphic references in the domain. They represented th e departure point of this paper which enlarges the deb ate upon a tourism destination marketing study work paper developed as an operational working instrument for geography students.
Ma. Corazon P. Rodriguez
Full Text Available Tourism has been traditionally regarded as a business and management concern. This paper explores how cultural settings can be used to open opportunities for other stakeholders in communities to participate in touristic activities. It aims to contribute to what the authors believe to be the emerging importance of alternative definitions of tourism as a phenomenon. It documents research activities of two academics that did participant observation and interviews in a third-class municipality known for heritage skills in embroidery. Content analysis of field notes obtained months before the off icial start of the university’s semester was done to put structure in an out-of-classroomlearning activity (OCLA of three sections of undergraduate students. Pre- and post-trip surveys were conducted to gather data on the one-day OCLA. Data obtained from students and local tourism stakeholders were analyzed quantitatively and qualitatively using a culture tourism framework. The paper ends with insights on OCLAs of undergraduate students and a description of how a visit to a destination can uncover meanings that contribute toward understanding of embroidery, self-identity, and embedded meanings of the visited place.
Abubakar, Mohammed Abubakar; İlkan, Mustafa
Electronic word-of-mouth (WOM), also known as eWOM, is one of the most influential sources of information on the web. The aim of this study is to examine the impact of online WOM on destination trust and intention to travel in the medical tourism sector. In addition, the paper examines the moderating effect of income on the researched variables. Structural equation modeling is applied to examine the interplay between the proposed variables, using a sample of 216 respondents. The empirical res...
Full Text Available The objective of this paper is to identify selected aspects of the management of information about prospective tourist destinations by young people (students from Canada, Poland, and Trinidad and Tobago. On the basis of a questionnaire study, the ranking of preferences of respondents (i.e., the main criteria of destination choice has been presented. Students were selected as respondents - as a “convenient sample” - in this privately funded study. A variety of aspects related to comfort (and convenience and attractiveness have been identified as most important to the choice of destination. These are also leading motives that may form a platform for advertising campaigns and suggestions for regional development. This examination has been done mainly with the use of analysis of averages, Spearman correlation coefficients, and various approaches to factor analysis. It turns out that despite very different characteristics of respondents from the three countries, both their preferences and motives for promotion of the destination are very similar. Conclusions can be helpful for travel agencies and those responsible for the development of tourism infrastructure, as well as for the organization of further studies on the subject. The combination of various statistical tools used when examining the subject and the finding - that is, the similarity of preferences between travelers - can be regarded as new value when examining the subject.
Brambini, Annalisa; Vang, Jan
Tourism has often been hyped as an engine of regional growth and development but often failed to deliver the expected results. This is especially the case in shadow destinations. The concept of a shadow destination refers to a region whose relative attractioness is significantly lower than co......-located places. Based on regional innovation systems and place branding research the paper develops policy measures adapted to the specific challenges a shadow destination faces. Empirically, the appropriateness of the policy measures is demonstrated through applying it to a paradigmatic shadow destination...
In this study, wellness tourism in Alanya was examined from the perspectives of the Finnish tourists. The aim of this study was to describe the ideas of the tourists who visited Alanya in relation to the wellness services/products and how to improve them. The research tasks were: “what kinds of services and products concerning wellness and wellbeing the tourists used in Alanya and how the wellness services and products could be improved for tourists who had visited Alanya”. The theoreti...
Full Text Available When guiding in Berlin about the Holocaust or about the Cold War, tour guides often hear the phrase: “I didn’t come here for that, but I want to see that as well...” Many of Berlin’s 10 Million visitors per year claim to have an attraction towards both the morbid and the lighter side of the city. Following from that popular sentiment it is argued that Berlin can be defined as a Partial Dark Tourism Destination. As such, it is further argued that Berlin is prone to an increase of socio-economic and socio-cultural negative impacts. The premise of the research is that Berlin’s tour guides function as a link between the residents of the city and the visitors. The thesis, then, is that tour guides play a role and can contribute to development of social, cultural and economic urban tourism sustainability. An analysis of tourism impacts and tourists-residents relations is presented, in which the tour guide plays a role in influencing the visitor’s behaviour. I conclude that tour guides have greater influence on social, cultural and economic behaviour of the tourist than previously considered, and therefore a potential to enhance sustainable tourism development in Berlin. The significance of this research is in the way it points out to the roles Berlin tour guides play in facilitation of sustainable tourism development in the city. Furthermore, the research shows the ways in which tour guides contribute to increasing responsible tourist behaviour.
Hernández, Juan M.; González-Martel, Christian
Tourism is a complex dynamic system including multiple actors which are related each other composing an evolving social network. This paper presents a growing model that explains how part of the supply components in a tourism system forms a social network. Specifically, the lodgings and services in a destination are the network nodes and a link between them appears if a representative tourist hosted in the lodging visits/consumes the service during his/her stay. The specific link between both categories are determined by a random and preferential attachment rule. The analytic results show that the long-term degree distribution of services follows a shifted power-law distribution. The numerical simulations show slight disagreements with the theoretical results in the case of the one-mode degree distribution of services, due to the low order of convergence to zero of X-motifs. The model predictions are compared with real data coming from a popular tourist destination in Gran Canaria, Spain, showing a good agreement between analytical and empirical data for the degree distribution of services. The theoretical model was validated assuming four type of perturbations in the real data.
Full Text Available Rural tourism is becoming increasingly embedded in the livestock animal management in rural areas. Drawing on a multi-methods approach, this exploratory research shows how to construct the livestock animal displacement actor-networks. As is found, human actors (local governments, tourists, and local residents, non-human animal (livestock and quasi-object (human dwellings construct an interaction network in a structured way. The critical action route of livestock animal displacement demonstrated in this research is aimed to improve residents' participation willingness and further to change the local livestock feeding model and traditional dwelling by rural environment governance and rural tourism landscape consumption. Through the process of translation, problematization, interest, enrollment, mobilization and opposition, the livestock displacement actor-networks were constructed to build a heterogeneous network of the local government, tourists, local residents, livestock and human dwelling. The ultimate goal is to change the traditional human dwelling to a dis-dwelling; the most important thing is to promote residents’ participation willingness in the livestock displacement actor-networks. This article attempts to perform compelling exploratory research to elucidate the livestock displacement actor-networks in hope to provide a meaningful contribution to the epistemology and methodology of livestock management on rural tourism destination and open a new path for research on rural livestock-human relations.
Hikmah, Hikmah; Payangan, Otto Randa; Munir, Abdul Razak; Jusni, Jusni
This study aims to analyze the influence of tourism products, the service quality and the uniqueness of the destination toward tourist satisfaction and loyalty. This research was conducted in the five most visited areas of South Sulawesi; Makassar, Maros, Bantaeng, Bulukumba, and North Toraja and as many as 250 respondents have been set during the research. SEM analysis techniques with AMOS software were both applied. The results show that Tourism Products have a positive and significant infl...
Full Text Available Rural tourism and diversification of economic activities are now an integral part of sustainable development of rural areas and regions of Šumadija and Pomoravlje. Development of rural tourism improves the economic position and social activity of the population of rural areas. Šumadija and Pomoravlje region has significant natural and human resources for the development of rural tourism, which have not been adequately utilized. The preservation of authentic values of climate, especially of traditional crafts and gastronomy, can contribute to the development and recognition of the region as a new destination for rural tourism in Serbia. Traditional products due to their features, quality and heritage, can become a regional brand, and also promote the region as a unique destination of rural tourism. The aim of the paper is to explore the representation of traditional crafts, production of handicrafts and traditional cuisine in the region of Šumadija and Pomoravlje. The results of the research conducted point to a significant and under-utilized potential of traditional values in the development and promotion of the region as a rural tourism destination.
Full Text Available Whereas standard SEA (Strategic Environmental Assessment and EIA (Environmental Impact Assessment methodologies aim to assess the impacts of certain activities solely on environmental quality, new tendencies in spatial and environmental planning are directed towards the application of environmental social impact assessment (ESIA, which implies assessment of the impacts on the quality of life, as well as on natural and cultural heritage. In the ESIA procedure, identification and assessment of direct, indirect and cumulative effects of tourism-related and other different activities are of key importance. The paper presents two case studies of ecologically vulnerable tourism destinations to explore whether the application of SEA/ESIA to strategic planning helps control, minimize or avoid negative effects of tourism; in addition, the case studies are analysed to check the efficiency of SEA/ESIA as instruments for coordination between spatial and tourism planning for sustainable territorial development of tourism destinations. The results/findings of the analysed case studies show that the application of combined SEA and adapted ESIA methods contributes to better understanding of the specific problems related to sustainable territorial development of tourism destinations, and provides support to the planning options and solutions aimed at addressing these problems n a more ecologically and socially justifiable manner. [Projekat Ministarstva nauke Republike Srbije, br. TR36036: Sustainable development of the Danube area in Serbia i br. III47014: The Role and Implementation of the National Spatial Plan and Regional Development Documents in Renewal of Strategic Research, Thinking and Governance in Serbia
Full Text Available The study aims to propose a new approach to analyse visitor perceptions and experiences in a tourism destination. The purpose is to discuss how the discrete choice models can contribute to the analysis of the tourism destination in the visitor experience perspective. The study pays particular attention to the role of food and wine supply in thetourism experience and the destination perception. This research deepens the theoretical approach to the analysis of visitor perceptions for a tourist urban destination. The proposed framework has been applied to the city of Verona. The findings concern an exploratory survey and the subsequent building of the causal analysis. The discrete choice model application and the development of the experimental design are discussed, in order to take the role of food and wine attractions into account. The exploratory survey identified seven relevant themes for visitors. Among them, food and wine specialties may play a relevant role in the assessment of a tourist destination. Attributes and levels have been outlined to apply the discrete choice models. A survey questionnaire has been developed to be submitted to a large sample of visitors or potential visitors of Verona. The methodological contribution of this study is the application of the discrete choice models to the study of tourism experiences. The empirical innovation consists in a different marketing perspective for an urban tourist destination, whose competitiveness is strengthened by the agrofood industry.
Full Text Available The existence of tourist offer varieties does not imply the existence of high-quality approach to and management of a tourist destination, nor a quality development of tourist products, which is the case of the City of Mostar. Despite the existing potential, it is necessary to invest a lot of effort and mobilize several players in order to build a modern and attractive tourist destination, integrate the existing and develop new tourist products and develop the City brand. In the context of holistic approach to tourism development in the City of Mostar and its image building, it is necessary to look into the role of indigenous traditional products that can have a significant impact on the overall effects of tourist offer. The goal of the paper is to present an innovative approach to building a modern brand and tourist product of the City of Mostar, as a unique tourist destination that is founded on authentic, traditional products and the way of life. The paper is based on the research conducted in 2010 through in-depth interviews with players involved in tourism development and players in the tourism industry.
Full Text Available As the destination images being dynamic and changeable, continuous researches should be conducted in order to measure and progress the images in the context of tourism marketing. The aim of this study is to analyze the tourists’ characters and behaviors who direct through the cultural destinations and to determine the relationship between the visitors’ perceptions of cultural values and destination image. Based on this purpose, a questionnaire was held on the foreign cullture tourist who visited Eskisehir, chosen as the 2013 Turkish World Capital of Culture. The data obtained were evaluated using analysis methods such as frequency, arithmetic mean, reliability, regression, independent samples t-test, one-way variance analysis (ANOVA. The results obtain from these analysis have shown that many of the participants have used internet as a source of information and travelled to explore new cultures. On the one hand the most affecting cultural values of the destination image was emotional values.
薮田 雅弘; Scott Noel; Ozawa Takashi
This paper examines the management of marine resources such as coral reefs used as the tourism attractions. From an economic perspective, these marine resources exhibit the characteristics of ‘free-access use (non-excludability)’ and ‘competitive use (rivalry)’ and may be considered common pool resources (CPRs). CPRs tend to be overused in the absence of careful management (Ostrom 1990), and indeed in many tourism destinations, tourism operators and/or tourists have been found to overuse and ...
Full Text Available Abstract Background Medical tourism involves patients intentionally leaving their home country to access non-emergency health care services abroad. Growth in the popularity of this practice has resulted in a significant amount of attention being given to it from researchers, policy-makers, and the media. Yet, there has been little effort to systematically synthesize what is known about the effects of this phenomenon. This article presents the findings of a scoping review examining what is known about the effects of medical tourism in destination and departure countries. Methods Drawing on academic articles, grey literature, and media sources extracted from18 databases, we follow a widely used scoping review protocol to synthesize what is known about the effects of medical tourism in destination and departure countries. The review design has three main stages: (1 identifying the question and relevant literature; (2 selecting the literature; and (3 charting, collating, and summarizing the data. Results The large majority of the 203 sources accepted into the review offer a perspective of medical tourism from the Global North, focusing on the flow of patients from high income nations to lower and middle income countries. This greatly shapes any discussion of the effects of medical tourism on destination and departure countries. Five interrelated themes that characterize existing discussion of the effects of this practice were extracted from the reviewed sources. These themes frame medical tourism as a: (1 user of public resources; (2 solution to health system problems; (3 revenue generating industry; (4 standard of care; and (5 source of inequity. It is observed that what is currently known about the effects of medical tourism is minimal, unreliable, geographically restricted and mostly based on speculation. Conclusions Given its positive and negative effects on the health care systems of departure and destination countries, medical tourism is a
Johnston, Rory; Crooks, Valorie A; Snyder, Jeremy; Kingsbury, Paul
Medical tourism involves patients intentionally leaving their home country to access non-emergency health care services abroad. Growth in the popularity of this practice has resulted in a significant amount of attention being given to it from researchers, policy-makers, and the media. Yet, there has been little effort to systematically synthesize what is known about the effects of this phenomenon. This article presents the findings of a scoping review examining what is known about the effects of medical tourism in destination and departure countries. Drawing on academic articles, grey literature, and media sources extracted from18 databases, we follow a widely used scoping review protocol to synthesize what is known about the effects of medical tourism in destination and departure countries. The review design has three main stages: (1) identifying the question and relevant literature; (2) selecting the literature; and (3) charting, collating, and summarizing the data. The large majority of the 203 sources accepted into the review offer a perspective of medical tourism from the Global North, focusing on the flow of patients from high income nations to lower and middle income countries. This greatly shapes any discussion of the effects of medical tourism on destination and departure countries. Five interrelated themes that characterize existing discussion of the effects of this practice were extracted from the reviewed sources. These themes frame medical tourism as a: (1) user of public resources; (2) solution to health system problems; (3) revenue generating industry; (4) standard of care; and (5) source of inequity. It is observed that what is currently known about the effects of medical tourism is minimal, unreliable, geographically restricted and mostly based on speculation. Given its positive and negative effects on the health care systems of departure and destination countries, medical tourism is a highly significant and contested phenomenon. This is especially
Background Medical tourism involves patients intentionally leaving their home country to access non-emergency health care services abroad. Growth in the popularity of this practice has resulted in a significant amount of attention being given to it from researchers, policy-makers, and the media. Yet, there has been little effort to systematically synthesize what is known about the effects of this phenomenon. This article presents the findings of a scoping review examining what is known about the effects of medical tourism in destination and departure countries. Methods Drawing on academic articles, grey literature, and media sources extracted from18 databases, we follow a widely used scoping review protocol to synthesize what is known about the effects of medical tourism in destination and departure countries. The review design has three main stages: (1) identifying the question and relevant literature; (2) selecting the literature; and (3) charting, collating, and summarizing the data. Results The large majority of the 203 sources accepted into the review offer a perspective of medical tourism from the Global North, focusing on the flow of patients from high income nations to lower and middle income countries. This greatly shapes any discussion of the effects of medical tourism on destination and departure countries. Five interrelated themes that characterize existing discussion of the effects of this practice were extracted from the reviewed sources. These themes frame medical tourism as a: (1) user of public resources; (2) solution to health system problems; (3) revenue generating industry; (4) standard of care; and (5) source of inequity. It is observed that what is currently known about the effects of medical tourism is minimal, unreliable, geographically restricted and mostly based on speculation. Conclusions Given its positive and negative effects on the health care systems of departure and destination countries, medical tourism is a highly significant and
Claveria, Oscar; Poluzzi, Alessio
The first decade of the present century has been characterized by several economic shocks such as the 2008 financial crisis. In this data article we present the annual percentage growth rates of the main tourism indicators in the world׳s top tourist destinations: the United States, China, France, Spain, Italy, United Kingdom, Germany, Turkey, Mexico and Austria. We use data from the Compendium of Tourism Statistics provided by the World Tourism Organization (http://www2.unwto.org/content/data-0). It has been demonstrated that the dynamics of growth in the tourism industry pose different challenges to each destination in the previous study "Positioning and clustering of the world׳s top tourist destinations by means of dimensionality reduction techniques for categorical data" (Claveria and Poluzzi, 2016, ). We provide a descriptive analysis of the variables over the period comprised between 2000 and 2010. We complement the analysis by graphing the evolution of the main variables so as to visually represent the co-movements between tourism variables and economic growth.
Full Text Available The first decade of the present century has been characterized by several economic shocks such as the 2008 financial crisis. In this data article we present the annual percentage growth rates of the main tourism indicators in the world׳s top tourist destinations: the United States, China, France, Spain, Italy, United Kingdom, Germany, Turkey, Mexico and Austria. We use data from the Compendium of Tourism Statistics provided by the World Tourism Organization (http://www2.unwto.org/content/data-0. It has been demonstrated that the dynamics of growth in the tourism industry pose different challenges to each destination in the previous study “Positioning and clustering of the world׳s top tourist destinations by means of dimensionality reduction techniques for categorical data” (Claveria and Poluzzi, 2016, . We provide a descriptive analysis of the variables over the period comprised between 2000 and 2010. We complement the analysis by graphing the evolution of the main variables so as to visually represent the co-movements between tourism variables and economic growth.
Ana María Campón-Cerro
Full Text Available Residents are an essential part of tourism destinations, which makes gaining a deeper understanding of residents’ attitudes towards tourism development necessary because their favourable attitudes can contribute to destinations’ success. This study sought to understand to what extent rural residents’ perceptions of tourism development in their region affect their intention to support further tourism development. The present research also focused on the influence of the variables of community attachment and perceived quality of life on the relationship between residents’ perceptions of and intentions to support this development. This study concentrated on the case of olive oil tourism development in the Sierra de Gata and Las Hurdes districts in Spain. To test the proposed model, the data were collected from a sample of 245 residents in this region. Partial least squares was used to assess the model’s accuracy. The results highlight the importance of residents’ perceptions and their community attachment and perceived quality of life to destination managers who plan and develop tourism projects.
Sunarta, I. N.; Susila, K. D.; Kariasa, I. N.
Landslide is a movement down the slope by the soil mass or slope constituent rock, a result of disturbance of the stability of the soil or rocks that make up the slope.Bali as one of the best tourism destinations in the world, also has landslide prone areas. Tourism attraction in Bali that is prone to landslides are Lake Beratan and Pura Ulun Danu Beratan in Candikuning Village, Tabanan Regency, Bali Province, Indonesia. Candikunig village area has tourismdestination, settlements and agricultural land. This study aims to analyze landslide- prone areas and the losses caused by landslides include damage analysis for the attractions of Beratan Lake and Ulun Danu Beratan Temple and settlements. The method used is matching and scoring with parameters of rainfall, soil type, slope and land use.The result is, Beratan Lake area has moderate to high landslide prone areas in the eastern and southern parts where most of the settlements in Candikuning Village are located in areas prone to moderate and high landslides hazard.
RAMDAN MUHAMAD RIZKY; RAHARDJO KUSDI; ABDILLAH YUSRI
Electronic word of mouth (e-WOM) is a new development of word of mouth by using social media platform to interact in the internet. Current studies only examine the model on its own basis by using theory planned behavior (TPB). Based on this idea, this research is trying to examine the model of e-WOM, Destination Image, Attitude Toward Destination together to reveal which factor that give the greater effects against travel intention both direct effect, indirect effects and total effects. The s...
Full Text Available The purpose of this study is to examine the variables that affect the image creation of tourism destinations. This research is a case study on domestic tourists visiting Yogyakarta from 2007 to 2009. This research uses an exploratory and descriptive design, conducted once in one period (cross-sectional. A number of 105 domestic tourists were selected as samples by means of non-probability sampling method and snowball sampling technique. The data were analyzed using reliability and validity tests, frequency distributions, and regression analyses. Results showed that overall image was significantly constructed and affected by cognitive and affective evaluations. Cognitive evaluation was significantly affected by the types of information source from books and movies, while affective evaluation was affected significantly by social-psychological motivations. The research also proves that Yogyakarta has fulfilled the requirements to become a tourist destination; respondents showed positive feelings towards the town and also perceived the town positively.
Full Text Available Image is one of the key elements upon which development and survival of a tourist destination depends. This especially refers to new or potential destinations, which are yet to be set in tourists' minds in conditions of increasingly fierce competition in the tourism market. All seven outer Belgrade's municipalities are prototypes of new, potential destinations. All of them, without exception, have very interesting and versatile resources, which, on the other hand, aren't adequately validated in the tourist domain. It would be enough to single out the archeological site of the European and world significance - Vinča (the municipality of Grocka, Selters and Koraćica Spas (the municipality of Mladenovac, Obrenovac Spa and numerous already explored thermo-mineral springs (the municipality of Lazarevac, the industrial heritage (municipalities of Lazarevac and Obrenovac, picnic areas - Kosmaj, Surčin, Obrenovac, Barajevo, Grocka, ethno and agritourism (in all the municipalities, several natural and artificial lakes (municipalities of Mladenovac, Barajevo, Lazarevac, log churches and monasteries, transit tourism (E70 and E75 highways and roads around Belgrade - Grocka, Mladenovac, Surčin, the future highway to the southern Adriatic Sea - Obrenovac, Lazarevac, two major rivers - the Sava and the Danube. Promotional activities in the observed area of municipalities aren't frequently carried out in line with rules of modern communications, marketing and tourism. Along with all the limitations of the existing tourist product, those are additional reasons why tourists do not perceive these municipalities as sufficiently attractive areas and desirable destinations, even in Serbia.
Koji Ishida; Lisa Slevitch; Katia Siamionava
The effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism products are yet to be fully investigated. The current study aims to assess the effects of and differences between traditional WOM and electronic WOM, between personal WOM and commercial WOM, and between positive and negative WOM on a destination image. Results of the study indicate that traditional WOM had a greater influence on destination image compared to electronic WOM. Personal traditional WOM had...
Nikola V. Dimitrov
Full Text Available Bitola is a major city in the country with several millennium history. It is a city which played hundreds of important historical events, town center of provinces, cities that were born, lived or resided important historical figures, and the city its cultural - historical heritage tourist successfully managed. In Bitola, today, are the most important tourist valorized cultural - historical monuments, events and ambient parts. Bitola, the more tourism fairs in Europe, successfully launched its cultural - historical heritage and cultural events, becoming the most avant-garde tourist destination in cultural tourism in the Balkans.
Gülay ÖZALTIN TÜRKER
Full Text Available The different stress sources such as intense working tempo, increasing usage of technology, adverse living conditions, population crowd, noise and environmental pollution, artificial human relationsh ips causes physical and emotional frazzles on humans. At this point people start to turn though the nature as they start to see the recreational activities as a necessity to protect themselves against the physical and emotional frazzles. So the places that host the recreation areas connected to the nature, water, watching and sports should be organized though the availability usage of the locals and tourists at the highest level. In this context, the aim of this study is to identify the recreational potenti al of Dalyan destination. To determine the potential of the recreation area of Dalyan, the method developed by Gülez (1990 in accordance with the conditions of our country that supply the opportunity to analyze the potential of the in forest and outdoor r ecreational potential. In the study, the data taken from the interviews with Koycegiz Governorship, Koycegiz Governorship, Ortaca Municipality, Dalyan Tourism Information Bureau, Koycegiz Forestry Administration, Dalaman Meteorological Department and the s econdary data sources were used. The findings obtained from the analysis, the recreation potential of Dalyan have been identified according to the landscape value, the climate value, accessibility value, recreation conveniences value and negative factors v alue criteria.
Full Text Available Consumption values have received little attention in the tourism literature, comparing to such determinants of the consumer behavior as motivations, pull and push factors, satisfaction, quality, or destination image, etc. This study attempts to analyze consumption values and their types, and the influence that they have on the destination decision making and, particularly, on the destination choice. Current work brings new insights about the role of consumption values in detrmining preferences toward tourist destinations. Study findings justify the multidimensional nature of the consumption value, and demonstrate that every value dimension has a certain degree of importance for a tourist, which, to a big extent, can determine the destination choice.
Full Text Available The transportation infrastructure always plays an important role in the development of the local tourism. A system dynamics method incorporated with a destination choice model is proposed in this paper to analyze the dynamic impacts of transportation infrastructure on the tourism development, where multiple tourism destinations share a common market. Tourists’ destination choice behaviors are characterized by a multinomial logit choice model based on the utility of destinations, which depends heavily on the accessibility of destinations that the local administration has strong willingness to improve. The system dynamics method is used to model dynamic interactions among destinations and to simulate the dynamic evolution of the competition on the tourism market. A case study of the World Cultural Heritage Sites, Xidi and Hongcun villages, shows the competition for road infrastructure investment can produce a win-win situation and bring the cooperation on investment due to the positive externality of transport infrastructure and two villages show a tendency to merge into one bigger destination. Finally, the tourism development strategies for two villages are discussed based on the scenario analysis.
Full Text Available Even though advertising has an economic finality, its means of construction are rooted to a great extent into humanist sciences. Thus, in the present paper we shall analyze, in an interdisciplinary approach, one important aspect − the image, underlying in this case its referential and non-discursive character. Our research methodology based mainly on Discourse Analysis is enriched with backdrops of language philosophy and communications sciences that will help us to encapsulate more profound resorts that advertising operates with, in order to create the psychological frame of triggering the motivation of consumption. As tourism represents an intangible gratification, yet a form of economic exchange, the promotional (nondiscursive strategies must encounter the expectations of a probable Westerner, in quest of authentic experiences. By encountering the Other, the Self rediscovers universal human values and laws that must be firstly integrated within the image of a successful advertising campaign. As tourism represents not only an economic exchange, but also linguistic, cultural, symbolic, etc., all incorporated through gazing, as a form of reciprocal recognition and identification, which lingers beyond territorial borders.
Izidora Marković; Zoran Klarić
Space as a resource is intensively used both by the tourism and the local community. Therefore the state of the tourism development must be measured trough time, along with attitudes of local population, to determine the impacts and the pressure that can continues tourism development cause. In the 1990s, tourism becomes the motor of the development of Croatia, which has resulted in continues increase of the number of tourist beds. On the other hand population of the Croatia is e...
Full Text Available Like several other sectors, tourism industry in Bangladesh since long past remains unexplored. Bangladesh faces deficit balances of payments every fiscal year. Tourism industry can play a vital role to remedy the deficit. Urban tourism has been a phenomenal growth since 1990 across the globe. Unfortunately Bangladesh is yet to figure prominently in the tourism map. Some of its neighboring countries are earning considerable amount of foreign exchange from tourism industry. The present study could reveal the problems and the prospects of urban (Dhaka City tourism industry measuring the field opinion done by the researcher. This research was a conclusive research. Here participant observations, case study, interview and survey techniques are followed to collect primary data. It can therefore be said that the tourism industry offers greater scope for the development in the areas of economy, society, culture and religion.
Destination image is a valuable concept in assessing the perception and behaviour of the target market, contributes to the decision making process and visitation intentions. Hence due to the important role of destination image, destination marketers need to be more attentive, since it enables to identify the various information sources that influence the image formation and enables to create and modify the image of the destination while reducing the negative images that might obst...
Lin, Hui; Wang, Zhou-Jing
Low-carbon tourism plays an important role in carbon emission reduction and environmental protection. Low-carbon tourism destination selection often involves multiple conflicting and incommensurate attributes or criteria and can be modelled as a multi-attribute decision-making problem. This paper develops a framework to solve multi-attribute group decision-making problems, where attribute evaluation values are provided as linguistic terms and the attribute weight information is incomplete. In order to obtain a group risk preference captured by a linguistic term set with triangular fuzzy semantic information, a nonlinear programming model is established on the basis of individual risk preferences. We first convert individual linguistic-term-based decision matrices to their respective triangular fuzzy decision matrices, which are then aggregated into a group triangular fuzzy decision matrix. Based on this group decision matrix and the incomplete attribute weight information, a linear program is developed to find an optimal attribute weight vector. A detailed procedure is devised for tackling linguistic multi-attribute group decision making problems. A low-carbon tourism destination selection case study is offered to illustrate how to use the developed group decision-making model in practice.
Lin, Hui; Wang, Zhou-Jing
Low-carbon tourism plays an important role in carbon emission reduction and environmental protection. Low-carbon tourism destination selection often involves multiple conflicting and incommensurate attributes or criteria and can be modelled as a multi-attribute decision-making problem. This paper develops a framework to solve multi-attribute group decision-making problems, where attribute evaluation values are provided as linguistic terms and the attribute weight information is incomplete. In order to obtain a group risk preference captured by a linguistic term set with triangular fuzzy semantic information, a nonlinear programming model is established on the basis of individual risk preferences. We first convert individual linguistic-term-based decision matrices to their respective triangular fuzzy decision matrices, which are then aggregated into a group triangular fuzzy decision matrix. Based on this group decision matrix and the incomplete attribute weight information, a linear program is developed to find an optimal attribute weight vector. A detailed procedure is devised for tackling linguistic multi-attribute group decision making problems. A low-carbon tourism destination selection case study is offered to illustrate how to use the developed group decision-making model in practice. PMID:28926985
Desiderio Juan García-Almeida
Full Text Available This paper sheds light on the relationship between immigration and tourism competitiveness on the island of Lanzarote through the analysis of reputation from the demand perspective. The tourists’ knowledge about news on immigration from a destination, their contact with immigrants in the area, and the influence of the presence of immigrants there are studied, as all these factors can have a major impact on island competitiveness in tourism. The empirical work has been conducted with a survey of tourists on Lanzarote, Canary Islands, Spain. A total of 359 valid questionnaires were obtained. Results show a relatively low impact and retention of immigration news about the destination, and a low perceived contact with non-European immigrants when visiting the island. Moreover, tourists tend to recognize the positive value created by immigrants on the island, though some negative effects are also indicated. Finally, immigration seems to have a positive impact on the tourist’s global satisfaction and loyalty to the island destination.
Full Text Available One of the strategic development of the Serbian economy is tourism. Tourist destinations Tara has great tourism potential. The starting assumption for the development of tourism and creating a tourist destination brand of Tara is the analysis of image of tourism, and this is exactly the subject of the current paper. The image analysis includes the examination of preferences, attitudes and behavior of visitors to this tourist destination. This research is exploratory, but may be a useful starting point for further, more comprehensive research on which the results would be based upon serious analysis and making relevant decisions.
Full Text Available The effects of integrated word-of-mouth (WOM, both traditional and electronic, on tourism products are yet to be fully investigated. The current study aims to assess the effects of and differences between traditional WOM and electronic WOM, between personal WOM and commercial WOM, and between positive and negative WOM on a destination image. Results of the study indicate that traditional WOM had a greater influence on destination image compared to electronic WOM. Personal traditional WOM had a greater influence on destination image compared to electronic personal WOM and commercial WOM. However, negative WOM exerted less influence on the destination’s image compared to positive WOM while negative electronic WOM had a greater influence on destination image compared to negative traditional WOM.
Flavia Luciane Scherer
Full Text Available Tourism is dependent on aspects that motivate people to travel and what they expect to receive. This study aimed to explore the dimensions of the images and affective qualities of places in tourism and leisure travel photos. Aimed also to identify the motivations that influence the choice of tourist destination. We conducted two studies. The first was a survey wtih 232 people who made tourism or leisure travel in the last three years. The second stage of the research, was performed by application of 12 interviews with leisure or tourism travel consumers. The results show that the affective image, the atmosphere and leisure are the most determinant dimensions in the choice of destination. It was also found that feelings of respondents in relation to your photo turn to the affective and emotional field.
Full Text Available It is generally accepted in tourismliterature that destination image (DI, theimportance of which is universally acknowledged, is often used as a significantelement for local tourists in the choice of a vacation destination. The purpose ofthis study was to identify the dimensions that influence tourists’ perceptions of adestination. A comprehensive literature study of DI was undertaken. In addition, aquestionnaire was developed to elicit information from a purposively selectedsample of 350 participants who had visited the city of Durban in the KwaZulu-Natal province of South Africa during the past eightmonths prior to the datacollection. Cronbach’s alpha coefficient was used to measure the reliability of themeasurement scale. Descriptive statistics wereused to describe the sample profile.Exploratory factor analysis was conducted to identify the dimensions influencingDI. Through this process seven dimensions, namely destination appreciation,weather and climate, tourism information, travel environment, shopping,community attitudeand spatial layout were identified. Based on the findings,recommendations are made to develop strategies to improve and maintain theimage of Durban so that tourists are attracted to the city. Implications for furtherresearch are also provided.
ROKNI, Ladan; AVCI, Turgay; PARK, Sam Hun
Background: This study aimed to determine the efficient factors that potentially lead to the barriers of developing medical tourism in South Korea. Methods: To explore the current medical tourism trend, a qualitative procedure was adopted. Besides analyzing the current situation of medical tourism in Korea through a systematic searching on the available information and publications, in-depth-interviews were conducted to collect data from relevant authorities and representatives of medical tou...
Chang, C-L.; Khamkaew, T.; McAleer, M.J.; Tansuchat, R.
textabstractInternational and domestic tourism are leading economic activities in the world today. Tourism has been known to generate goods and services directly and indirectly, attract foreign currency, stimulate employment, and provide opportunities for investment. It has also been recognized as an important means for achieving economic development. Substantial research has been conducted to evaluate the role of international tourism, and its associated volatility, within and across various...
Full Text Available The city is an area that has a complex functionality which is based on the utility of its zones that imprint a quality of life and a specificity to the place, but it is also based on the architectural aesthetics which determines a local lifestyle and a potential which can be exploited through tourist activities. The study aims to identify the characteristics of the urban tourism and the elements of an urban tourism system, which will be approached by identifying the city-breaker profile, the relation between turisticity and urbanity to determine the quality of places. These elements will be applied as a case study in Craiova, a mixed industrial and services economical profile city, with a low tourism function. This type of city has an urban tourism system which starts to take shape, and according to the theory of "overlapping cities" although there are many forms of tourism in a city (cultural, business, shopping, sports tourism, visiting relatives and friends and recreational tourism, Craiova focuses on the typology of the city for festivals, business, leisure and sport, as a strategy for the tourism sector development and for entering the tourism market of Romania.
Gabriela Nicoleta Diaconescu
Full Text Available In the economic field, especially in tourism, initiative and innovation are effective ways to finding new approaches to various problems occurring with time or unforeseen, which leads to greater adaptation to ever-changing environment of economic life and resistance to shocks, experience having a decisive role. In terms of sustainable tourism not any initiative even if it is an innovative one is appropriate, it is the sector where actions must be thought out long-term and to exist concerns in achieving sustainability in all four branches simultaneously (economic, social, environmental and cultural. In order to achieve sustainable development in the true sense it is not enough to only meet the needs to one of them. Therefore, the challenge lies in finding optimal solutions for each branch separately, but also for making their relationship become sustainable. The need to continually adapt and monitoring the results to improve them, have a primary importance. The paper aims at analyzing in terms of advantages and disadvantages of new tourism forms implementation in a fragile environment as delta, which needs special attention in that it can't be operated at high tourism level, such as mass tourism.
Full Text Available Since Romania holds a rich tourism heritage and a great tourism potential, the tourism division into zones was drawn up as “a possibility toward a superior and complex development of the tourism resources, in a unified vision…” (Erdeli, Gheorghilaş, 2006, p. 264, this representing a permanent concern of the specialists from all fields that are related to the tourism management. Although the criteria for selection and ranking of the tourist attractions have been the subject of some controversies, regarding the types of tourism that can be practiced in these areas, there were arrived almost unanimous conclusions. In order to ensure the representativeness and considering that all historical regions of the contemporary Romania are to the same extent microdestinations with a substantial “tourism heritage”, the regions of Moldavia (including Bukovina and Maramureş were merged into one for the elaboration of the research that presents, in essence, the main types of tourism and a part of the treasury of Romanian age-old heritage.
C-L. Chang (Chia-Lin); T. Khamkaew (Tanchanok); M.J. McAleer (Michael); R. Tansuchat (Roengchai)
textabstractInternational and domestic tourism are leading economic activities in the world today. Tourism has been known to generate goods and services directly and indirectly, attract foreign currency, stimulate employment, and provide opportunities for investment. It has also been recognized as
Ni Gusti Ayu Dewi Paramita Arisandi
Full Text Available Tourism is growing very rapidly with the development of technology, especially information technology .Through information technology people can easily get access to information about various destinations and tourist attractions as well as hotel by online media communication. Therefore, this study was trying to use social media such as facebook and twitter, where both social media were widely used by companies engaged in tourism in the world as well as in Bali. Internet consists of several websites, but the most effective one to conduct the research on tourism such as webseries 2.0 or commonly called as social networking media. Social medias - Facebook and Twitter - both were wildly used by the companies running in the sector of tourism in Bali, such as Hotels, Villas, Restaurants, Spas, Travel Agents, Airlines, and Tourist Attraction Managements, to advertised their products and services in their respective field. Through those social media, tourists will be able to access the comments or reviews about the companies. The problem raised in this research is how Bali’s tourism data in social networking media were used and considered, and how was the image of Bali’s tourism in their point of viewbased on the research. The method used here was descriptive qualitative method which describes this phenomenon descriptively by analyzing the obtained comments on social networking media such as facebook and twitter, and then classified in the form of comments positive, negative, and unidentified comment. Afterwards comments were re-analyzed through 4A Approach which consist of Attraction, amenities, Ancillary, and Accessibility. Data which has been obtained re-analyzed via the data obtained from the homepage of (TripAdvisor and Agoda.com. In addition, to strengthen the research data obtained from the homepage of TripAdvisor and Agoda.com , then it has been elaborated on the point rating system which indicatedthat the company were registered in both of
Full Text Available The progress of humankind brought forth the world nations’ assets. People of genius from different parts of the world, who showed interest in various areas of knowledge, increased over the centuries the cultural heritage of the people they came from. Thus, cultural tourism can put forward those works of science and art, architecture, sculpture and painting, literature and history, which became part of the world heritage through their unique features and role. Part of these works emerged from Romanian men of genius cluster. Public attitude towards cultural awareness is essential, both for the prestige of those working in this sector and for the whole system of values of Romanian cultural heritage. The aim of this article is to identify those places generated by the Romanian people of genius life activity as well as their areas of interest as potential resources for cultural tourism. The research is grounded on secondary data such as biographic method of inquiry. The results show that cultural sites generated by Romanian people of genius’s life and works represent a wide range of resources that can be integrated into a cultural tourism package for those interested in this type of journeys. Local authorities can get fully involved in rehabilitation, maintenance and protection of all these national assets as distinctive national elements that can support for an attractive tourism market.
Helena Maria Pascoal Melo
Full Text Available Destinations are currently seeking to become more distinctive in an increasingly competitive market in which image is a decisive element in tourists’ destination selection. This study sought to understand the Azores’ overall image as a tourist destination in major source markets and to ascertain these markets’ level of satisfaction and behavioural intentions concerning the archipelago. The literature review in this paper addresses the definition of tourist destination image and the issue of satisfaction, since these influence intention to return and/or intention to recommend tourist destinations. The results indicate that (1 overall image influences satisfaction and intention to recommend and/or return to tourist destinations and (2 satisfaction influences intention to recommend and/or return to tourist destinations. This study also verified that most tourists are very satisfied with the Azores, as well as having a quite positive overall image of this destination.
Full Text Available This paper examines the issue of climate change pedagogy and social action in tourism, with particular interest in globally-significant destinations under threat from climate change. Little is understood of the role and responsibility of visitors as key stakeholders in climate change-related action or the potential of such sites to foster environmental learning, as well as social and political action on climate change. Drawing on insights from Aldo Leopold and John Dewey, it is argued here that destinations that are valued intrinsically for their ecological and cultural importance are (or ought to be sites of enjoyment and pedagogy, facilitating experiential learning, care, responsibility and civic action towards their conservation. An exploratory case study of visitors to the Great Barrier Reef offers corroborative insights for such a “reef ethic” as described in this paper, related to visitor experience, learning and action in this World Heritage Area. The results of this paper support the need for a stronger pedagogic role to be adopted by tourism experience providers and site managers to facilitate climate change literacy and responsible action (hence facilitating global environmental citizenship. Their responsibility and that of reef visitors is discussed further.
R. Govers (Robert)
textabstractHet opdoemend netwerk van mondiale hubs en stromen van geld, media, technologie en migratie, hebben geleid tot een algemene bewustwording rond oplopende spanningen tussen mondiale en locale identiteiten en imago’s. Dubai, het onderzoeksdecor van dit proefschrift, is een goed voorbeeld.
Rangga Restu Prayogo
Full Text Available The purpose of this research is to study the relationship among destination image, service quality, e-WOM, and revisit intentions in the tourism industry. A questionnaire given to tourists who visit one of the farrest island in western part of Indonesia, Sabang Island and using sampling through the convenience sampling. A structural equation model (SEM test with WarpPLS 3.0 was used to test the relationship between research variables. This research gathered from 150 respondents. The empirical results from PLS-SEM showed that; the destination image positive affect e-WOM and revisit intention; service quality affect e-WOM and revisit intention; e-WOM positive affect to revisit intention tourists. The implications and future research issues were discussed.
Rokni, Ladan; Avci, Turgay; Park, Sam Hun
This study aimed to determine the efficient factors that potentially lead to the barriers of developing medical tourism in South Korea. To explore the current medical tourism trend, a qualitative procedure was adopted. Besides analyzing the current situation of medical tourism in Korea through a systematic searching on the available information and publications, in-depth-interviews were conducted to collect data from relevant authorities and representatives of medical tourism associations in this country. The result revealed, although government have supported this industry, that lack of specialty and expertise among the health care practitioners in the scope of cross cultural communication, seems to be the core barrier to development of medical tourism in Korea. Demands for convenient promotional activities, policy making and action regulation are the other effective factors. Several strategies are required in order to address and combat these barriers, such as governmental support for cultural training, cooperative efforts to encourage health practitioners involved to enhance their cultural and linguistic competence in international scale.
Pennington, Jody; Thomsen, Robert Chr.
; and potential tourists’ comprehension of the sign as interpretants. Three formal analyses of selected photographs used by convention and visitor bureaus (VISIT FLORIDA, Destination Halifax and VisitDenmark) illustrate how the sign-object relationship is always characterized by a combination of iconic, indexical......, and symbolic qualities, each of which destination marketers should consider in choosing representations because of the influence those qualities exert on reception. It is argued that the semiotic model can help marketers make informed decisions about the relevance and probable impact of the iconicity...
Jeuring, Jelmer Hendrik Gerard; Haartsen, Tialda
Imaginaries of touristic otherness have traditionally been closely related to geographical distance and travel far away from the everyday. But in today's context of sustainable tourism, a moral and behavioral shift may be expected, toward traveling near home. Distance may actually become a
Susser, Bernard; Ariga, Taeko
This study explores a teaching method for improving business students' skills in e-commerce page evaluation and making Web design majors aware of business content issues through cooperative learning. Two groups of female students at a Japanese university studying either tourism or Web page design were assigned tasks that required cooperation to…
According to Franklin and Crang (2001) ‘[t]ourism studies [have] often privileged the exotic and strange, reflecting anthropological legacies, to speak of dramatic contrasts between visitors and locals’ (p.8). This is also reflected in current practices of destination branding, where nations,
Tham, Min-En Aaron
The aim of this research is to investigate the influence of social media in destination choice. The evolution of social media within tourism has provided further impetus towards destination information search and image formation. To this end, existing studies have presented the influence of social media at destination micro-levels, such as accommodation and restaurants. At a macro-level, some studies have investigated the influence of social media on a destination. However, current scope is l...
Mohamad M.; Ab Ghani N. I.
The objective of this study was to investigate the difference between destination image and loyalty among first-time and repeat-visit tourists. The study was undertaken to examine aspects of underlying factors of destination image that influenced tourists’ willingness to recommend Malaysia to their friends and relatives as well as spread positive word-of-mouth to others. In addition, it was to ascertain the relationship between destination image and loyalty among first-time and repeat-visit t...
Agapito, Dora; Valle, Patrícia Oom do; Mendes, Júlio
Destination image influences tourist behaviour before, during and after travel, as it is an important instrument which contributes to tourists’ loyalty. In this context, although Gartner (1993) advocates that the cognitive, affective and conative dimensions of destination image are hierarchically interrelated, there is no empirical evidence to support the complete model. This study aims to test the hierarchical nature of the relationship between the dimensions of destination image. The result...
Agapito, Dora; Mendes, Júlio; Valle, Patricia
Destination image influences tourist behaviour before, during and after travel, as it is an important instrument which contributes to tourists’ loyalty. Although Gartner (1993) advocates that the cognitive, affective and conative dimensions of destination image are hierarchically interrelated, there is no empirical evidence to support the complete model. This study aims to test the hierarchical nature of the relationship between the dimensions of destination image. The results of structural e...
Delaplace, Marie; Pagliara, Francesca; Pietra, Andrea La
There is a growing but controversial literature concerning the link between high-speed rail (HSR) services and the tourism market. The aim of this paper is to identify this link in the case of two theme parks, namely Disneyland Paris and Futuroscope Parks, both served by an HSR station. Two revealed preference surveys were carried out interviewing tourists at both stations, with the objective of investigating the influence of HSRs on their decision to visit these theme parks. The results sign...
Parlov, Natalija; Perkov, Davor; Sičaja, Željko
Contemporary business is largely based on digital information. Traditional media forms lose battle in a new global surrounding. Therefore, knowing specific terminology and postulates of new conditions in the digital information market is essential. Globalization is an inevitable process overtaking all economic activities, including tourism sector intertwined with various advertising activities in order to place and sell its products and services. Digital marketing is thus more and more used. ...
Abubakar, Abubakar Mohammed
Virtual community membership has a strong influence on a tourist’s behaviours and the way information is transmitted. Drawing on trust transfer theory as a theoretical framework, this study tests an empirical model that investigates the influence of electronic wordof- mouth (eWOM) on destination trust and travel intention. The study also diagnoses gender differences in the proposed model. Data were obtained from a sample of 216 tourists in Cyprus. The findings from regressio...
Özdemir, Aydan; Kurtulmuşoğlu, Feride Bahar; Eşiyok, Bülent
Medicaltourism has grown rapidly with its increased availability in destinationcountries, which has resulted in intense competition to attract medicaltourists. At the same time, the preferred destinations of medical tourists haveshifted from developed to developing countries. This is a result of high costs,uneven health services and quality, long waiting lists, and poor access to health-careservices in the tourists’ home countries coupled with greater privacy andconfidentiality available over...
Work presents the theoretical aspects of destination management and marketing. It defines the destination management and sustainable development of tourism. The work is applied to destination management and destination marketing in region Sokolovsko. For this destiaci is proposed marketing strategy and marketing mix.
da Silva Oliveira, Eduardo
The need for strategic thinking in destination branding has been demanded regarding the challenges tourism destinations are facing nowadays, such as at the digital level. The utilization of Information Communication Technology by tourism destinations, when well-articulated with a destination
Karmen Andrea MEZEI
Full Text Available Tourism development has environmental and social consequences upon local and global communities. The impact of tourism must be kept within certain limits which are set up by sustainable tourism. Meanwhile the viability of the investment must be assured. Tourism development matrix is the tourist destination. Destination management must ensure the balance between economic, social, cultural, and environmental activities. Competitive destination management organization means a harmonious combination between planning, lobby, coordination and marketing (promotion. The recommendation of an integrated meta plan for Romanian balneal spa could be the choice for a successful tourism development.
Armenski, Tanja; Gomezelj Omerzel, Doris; Djurdjev, Branislav S.; Đeri, Lukrecija; Dragin, Aleksandra S.
The degree to which a country can benefit from its tourism industry depends largely on this competitive position on the international tourist market. Therefore, it is very important for one destination to realise its real competitive position on the tourism market as well as to address its weaknesses comparing them to its major competitors. There are different models for measuring the competitiveness. Among all, we follow the framework of authors Dwyer, Livaic and Mellor (2003), so called Int...
Full Text Available The image of the tourist destination plays an essential role in the decision making process regarding the choice of a holiday. Image has a crucial role in the success of the destination because it influences the consumers’ satisfaction and helps in drawing up a promotion strategy for the positioning/repositioning on a certain market, branding/rebranding the tourist destination. Information from different sources contribute to the formation of the image of a certain destination, information which can be distributed into: the promotion performed by the destination; the other’s opinions (direct or indirect; mass-media and the popular culture. We intended to investigate Romania’s image a a tourist destination among the Turkish students. The results showed that the students had very poor knowledge of our country.
This thesis has the aim to evaluate the role of gay spaces in Gran Canaria as a gay tourists destination with particular reference to gay exclusive resorts. The validation of the gay identity is a key motivation for homosexuals to travel, in order to connect with other homosexuals and experience the gay life that they might not be able to experience at home. Gay spaces have been defined both as liberated areas as well as ghettos, where the homosexuals are, in a way, restrained. The method cho...
Doru Marian Tudorache
Full Text Available Tourist destinations are increasingly coming across multiple social, economic, cultural, and environmental challenges corroborated with a great urgency for sustainable development. In this context, the European Commission has launched in 2013 a unitary system of indicators for sustainable management of tourism destinations, called The European Tourism Indicators System (ETIS. More specifically, ETIS was configured initially with a total of 27 core indicators and 40 additional (optional indicators. The purpose of this paper is to present the difficulties and challenges encountered in the application of ETIS, having as a case study, the county of Braşov, located almost entirely in the Romanian Carpathians. In this regard, a testing technique has been designed through an innovative Group Decision Support System (GDSS that is applied to our destination. The results show that the selection of ETIS indicators is a flexible process that must be adequate with the particularities of each destination taking into account both the needs of the stakeholders, the information that is useful to them, and the existence and periodicity of the data available. Also, in some cases, when the available indicators are insufficient, additional indicators have to be introduced, and they must be subsequently adapted to the needs and specifics of the destination.
Full Text Available The proposed study will mainly attempt to study the promotional tools undertaken by different hotels and tour operators, and evaluate how they have been able to develop tourism and hospitality industry in the state. A survey questionnaire was used to collect primary data. Our study revealed that the main reason of not succeeding and overcoming the problem of rebuilding the state as a tourists destination after the period of militancy and others problems mainly lies within the negligence of tourism authorities not following appropriate marketing activities ; inappropriate measures and wrong allocation of promotional funds also contribute to the problem.
Full Text Available The degree to which a country can benefit from its tourism industry depends largely on this competitive position on the international tourist market. Therefore, it is very important for one destination to realise its real competitive position on the tourism market as well as to address its weaknesses comparing them to its major competitors. There are different models for measuring the competitiveness. Among all, we follow the framework of authors Dwyer, Livaic and Mellor (2003, so called Integrated model of destination competitiveness. The aim of this paper is to present the model of destination competitiveness and results of the survey, based on indicators associated with the model. The results showed that Serbia is more competitive in its natural, cultural and created resources than in destination management while, according to the Integrated model, Serbia is less competitive in demand conditions, which refer to the image and awareness of the destination itself.
Full Text Available Generation Y poses interesting consumption behaviour peculiarities comparing to the other generational groups. This paper focuses on two age layers of Generation Y, 20-24 years old and 25-29 years old, with the purpose of modelling satisfaction at a foreign tourism destination based on destination attributes and demographic variables. A mixed qualitativequantitative research design was employed using equal samples of 30 and, subsequently, of 800 individuals from Romania and South Africa. Based on a comprehensive literature review on satisfaction and its constructs and on Generation Y, a model for explaining satisfaction was built and tested in Romania and South Africa on the two designated age layers using logistic regression. The findings show similarities and differences between the two countries enriching the literature on generational constituents and offering practical insights to tourism businesses. Finally, the model proposed and tested in this paper can be easily replicated in other parts of the world.
Full Text Available The intangible heritage increasingly associated with tourism in a territory is today, an element that is attracting more and more visitors. However, there are still few studies that address issues such as the motivation of these tourists, especially in contexts like those of Latin America. The aim of this research is to analyze the relationship between the motivation and satisfaction obtained by tourists who have visited the places associated with the Panama hat (recognized as an Intangible Heritage by UNESCO in 2012 in the city of Cuenca (Ecuador. The work creates a segmentation of tourists based on three dimensions: the cultural, another related to leisure and the last in reference to social and labor issues. For this, it applies a factorial analysis, cluster analysis and an analysis of variance (ANOVA with post-hoc multiple comparisons. The results show that the cultural aspect of motivation is the most important, being, however, the motivation for leisure issues which gives one a better assessment of their knowledge of the Panama hat, Cuenca's heritage or satisfaction with the trip.
Full Text Available Although the extent to which human capital, economic policies and physical infrastructure contribute towards economic development continues to generate intense debate in development studies, there is a consensus that the human capital and the factors (including health care that it (human capital plays very significant roles in achieving sustainable development including economic, social and environmental aspects. Sadly, health care quality, as one of the essential components of life quality of most urban centres in developing countries (DCs, remains largely unknown. This paper analyses healthcare (including health institutions and professionals available in Calabar city in southeastern Nigeria. Despite the recent emphasis of Cross River State Government on developing the local-regional and global preferred tourism destination in Calabar city, for over a decade (since 1999 to the present as frequently and fondly advertised in the global media, the policy of health care improvement, as well as other welfare programmes, have lagged behind the efforts to invite tourists into the city. To increase the attractiveness of the city for residents, tourists and investors, policy must incorporate health care improvement programmes into economic growth and development plans.
Lai, Wen-Hsiang; Vinh, Nguyen Quang
Purpose – The tourism industry service network (TISN) is considered to be one of the largest components of tourism in the modern Vietnamese economy. The Vietnam National Administration of Tourism (VNAT) is currently developing a long-term plan to diversify the country’s tourism industry and to improve the destination image of Vietnam. To successfully implement this plan, the Vietnamese tourism industry must employ effective promotional strategies. Design – This study designs to determine the ...
Ryan Pratama Sutanto
Full Text Available High profit income has attracted South Asian countries to compete in the fields of tourism marketing. Destination branding as a differentiating factor is an alternative approach in marketing communication. The purpose of this research is to make a comparison study of destination branding application in Singapore's, Malaysia's and Indonesia's tourism official websites. Destination branding in websites as part of promotion campaigns is a strategy used by each country to promote tourism to consumers worldwide. This research uses qualitative method, and involves experts in the fields of Information Technology (IT and Visual Communication Design. Each website's elements contributes in the success of a country's destination branding and influences its brand image.
Full Text Available Tourism has become one of the world's largest industries with broad prospects and large industrial scale. In tourism marketing, planning and packaging the image of destinations, promotion,and participating in nonprofit marketing have become inevitable choice of all levels of governments. This paper firstly discusses inevitability and necessity of government tourism marketing, and then analyzing their roles. On these basis,paper discusses the strategy of the implementation of government tourism marketing, respectively, promoting the image, location, destination organization, and information technology support.
I Gusti Bagus Rai Utama
Full Text Available Research was designed to understand loyalty model of elderly foreign tourists visiitng Bali which was undertaken in the main destinations in Bali i.e., Kuta, Nusa Dua, Sanur, Ubud and Lovina. 400 respondents were determined purposively. The criteria were senior tourists aged 55 or over and tourists vacationing in one of Bali’s tourism destinations. Descriptive statistical analysis and the SEM-AMOS structural model analysis tools were undertaken to analyze statistically. The resuts show that (1 Internal motivation does not have a significant effect on destination image. (2 External motivation has a significant effect on destination image and loyalty, but does not have a significant effect on tourist’s satisfaction. (3 Destination image has a significant effect on tourist’s satisfaction. (4 Tourist’s satisfaction has a significant effect on destination loyalty. Two loyalty models were formed: (1 Destination loyalty is directly influenced by tourist’s satisfaction, and indirectly influenced by destination image and external motivation. (2 Destination loyalty is directly influenced by external motivation, but the influence is not as significant as the influence of tourist’s satisfaction on loyalty. Suggestions of the research are maintaining the joint approach to answer various questions through quantitative approach. Improvement strong image of Bali is crucial, such as: (1 improving uniqueness of culture, (2 welcoming local inhabitants, (3 improving tourism infrastructure, and (4 comfortable tourism atmosphere.
Felipe Nasrallah Bedran
Full Text Available This study aimed to find out how cosmopolitanism influences the destination image building. To accomplish this objective we interviewed foreign people, who know São Paulo, a city with national and international importance, due to its structure, economy, size, population and by its intense cultural and business life. This work reviewed cosmopolitanism that is the desire to know other cultures, besides his native one. This leads to an intention to travel through different regions, countries, to deepen in other societies and try to blend into it. Thus, one has particular characteristics, which influence the way one lives and consume products. The destination image can be defined as the sum of beliefs, ideas and impressions that a person has about a destination. To understand how cosmopolitanism influences the destination image, two approaches were used. A qualitative approach used interviews with professionals from SPTuris, as well as personal interviews with foreign tourists at the airport., This data was analyzed using content analysis. The quantitative approach included a survey with 205 foreigners. Data was analyzed using univariate and multivariate statistics, ANOVA and structural equation modeling. The result showed that cosmopolitanism and income influences the affective aspect in the destination image formation. It also showed that the stay purpose influenced the cognitive aspect, and that the length of stay influenced both aspects of the destination image. The research result showed that the cosmopolitanism influences mainly the affective aspect of São Paulo destination image.
Crooks, Valorie A; Turner, Leigh; Snyder, Jeremy; Johnston, Rory; Kingsbury, Paul
The practice of medical tourism depends on successfully informing potential patients about procedure options, treatment facilities, tourism opportunities, travel arrangements, and destination countries. The promotion of medical tourism includes a wide range of marketing materials such as flyers, booklets, and websites. Yet, there is a paucity of knowledge about the dissemination, content, and reception of these promotional materials. Drawing on a thematic content analysis of the promotional print material distributed at the first medical tourism trade show in Canada in 2009, the main purpose of this article is to identify and understand the messages and images that companies use to market India as a global destination. While researchers and news media frequently cite low cost procedures as a key determinant for international patient travel, particularly to developing nations, our analysis reveals few low cost-related images or messages in the promotional materials distributed at the trade show. To help explain this surprising disjuncture, we consider four related issues: (1) promotional materials may be designed to be circulated amongst potential patients' concerned family and friends who privilege knowing about things such as the use of advanced technologies; (2) developing nations need to portray safe and advanced treatment facilities in order to dispel potential patients' suspicions that their medical care is inferior; (3) companies may avoid making cost saving claims that cannot be fulfilled for all of their international patients, especially those traveling from developing nations; and (4) messages of low cost may detract from and even undermine messages about quality. We conclude by identifying numerous avenues for future research by social and health scientists, and by considering the implications of our findings for existing knowledge gaps and debates within health geography specifically. Copyright © 2011 Elsevier Ltd. All rights reserved.
Full Text Available Cette étude analyse l'image touristique et le projet touristique des municipalités et des offices de tourisme de l'État de Guanajuato, au Mexique. La «ville de Cervantès dans les Amériques" (un titre décerné par l'UNESCO en 2005 pour honorer la tradition théâtrale de Cervantès joue dans Guanajuato semble vouloir assoir une image de tranquillité et d'espace, alors que la réalité est bien différente: l’image projetée de la ville de Guanajuato est loin de refléter la vie animée des places et jardins, des ruelles étroites coloniales. Force est de constater que la ville n’a pas encore su tirer profit de sa reconnaissance en tant que site du patrimoine mondial. Les slogans évoluent au gré des fonctionnaires qui organisent en charge de ce secteur. Par le biais d'entrevues avec des fonctionnaires du tourisme et une sélection de matériaux recueillis tourisme, l’auteure montre comment la ville passe par différentes phases marketing sans avoir établie une image cohérente de la destination.This paper will analyze the tourism image the municipal and state tourism offices of Guanajuato, Mexico, a World Heritage site, aim to project through their promotional materials: a small, colonial city, whose streets are shown as empty, cobble-stoned, and set in romantic light. The "city of Cervantes in the Americas" (a title bestowed by UNESCO in 2005 to honor the theatrical tradition of Cervantes plays in Guanajuato appears to want to set forth an image of tranquility and spaciousness, while the reality is much different: Guanajuato's mainly narrow and windy streets typically bustle, plazas and gardens are full of activity, in short, the town is alive, yet its projected image lacks liveliness. Furthermore, although it is a World Heritage site, Guanajuato has thus far not used that brand to its advantage; instead, Guanajuato has recently had a variety of slogans to promote itself, seemingly at the whim of officials. Through interviews
Mihalič, Tanja; Segota, Tina; Knežević Cvelbar, Ljubica; Kuščer, Kir
In the context of sustainable tourism development, there are many studies about the exchange process between residents and tourism, yet this issue is practically unexplored with respect to the political environment of tourism. Therefore, this paper introduces and posits that the political environment is a necessary enabler for implementing sustainable tourism. The authors extend the established three-pillar sustainability concept by adding in the political dimension. Then they surveyed how re...
Johnston, Rory; Crooks, Valorie A; Ormond, Meghann
developed by Pocock and Phua is a flexible common reference point with which to document issues raised by medical tourism in established and emerging destinations. However, the framework's design does not lend itself to explaining how the underlying health system factors it identifies work to facilitate medical tourism's development or how the specific impacts of the practice are likely to unfold.
Full Text Available The tourism industry is unlike any other because, instead of a product, you are selling a place and all the things it has to offer. You are competing with the entire world every time you promote tourism in a given destination, and this high level of competition demands a creative and unique approach. To be successful, your marketing should constantly put forth the best possible image of your destination, while creating interest on a broad scale in as many ways as possible. Romania has to conceive an efficient promotional mix in order to attract more tourists.
Full Text Available Event tourism is a very important branch of tourism, not only from the economic point of view, but also as the cultural and social development of a tourism destination. Organizing sporting events is considered, by the managers of tourism destinations, as an improvement strategy regarding the destination image, and as a competitive advantage. This article brings forward the features of event tourism concerning the marketing mix policies and the importance of events in the development of an area. The chosen study case is Brasov County area, which will host, in 201,3 the winter edition of the European Youth Olympic Festival.
Mohd Fadil Mohd Yusof
Full Text Available In order to establish a strong destination branding, understanding the process of image in positioning the destination is crucial. Arguably, a brand identity for a tourist destination that makes up a name is often captured from the user point of view. However, little was understood as to how the stakeholders perceived image-making, and later, the branding of destination and their influence. In this context, brand identity through projection of Destination Management Organizations (DMOs, significantly contribute towards existing image. In other words, they are forcing the creation of branding using the vision of how the market and segmentation should perceive a brand. The question that may rise is how this branding process is truly acting as a catalyst of a production towards desirable destination. This paper addresses the following issues; (1 Stakeholders’ involvement particularly local community in tourism development and planning (2 previous studies in destination branding (3 the relationships between destination identity and destination brand. This paper also highlights the existing gaps in understanding destination identity from the stakeholders’ perspectives to the branding strategy. It also suggests the future studies.
Full Text Available Location-based service information, provided by social networks, provides new data sources and perspectives to research tourism activities, especially in highly populated mega-cities. Based on three years (2012–2014 of approximately 340,000 check-in records collected from Sina micro-blog at 86 tourist attractions in Shenzhen, a first-tier city in southern China, we conducted a comprehensive study of the attraction features involving different aspects, such as tourist source, duration of stay, check-in activity index, and attraction correlation degree. The results showed that (1 theme parks established in the early 1990s were the most popular tourist attractions in Shenzhen, but a negative trend was detected in the check-in population; (2 compared with check-in times from surrounding activities and the kernel density of tourists, most destinations in Shenzhen showed a lack of attraction, failing to make the most of their geographic accessibility; and (3 the homogeneity and inconvenient traffic conditions of major tourist destinations leading to the construction of a tourism tour chain has become a challenge. The results of this study demonstrate the potential of big-data mining and provide valuable insights into tourism market design and management in mega-cities.
Ion-Danut JUGANARU; Mariana JUGANARU; Andreea ANGHEL
Tourism development must be based on sustainability criteria, be long term bearable economically and ethically and socially equitable for the local populations of the destinations. Tourism forms identified by the literature as being “sustainable” are numerous: ecological tourism (ecotourism), green tourism, soft, rural tourism and agrotourism, community tourism, solidarity and responsible tourism, all these opposing to the traditional, mass tourism. According to some specialists only tourism ...
Adina Nicoleta CANDREA
Full Text Available Sport event tourism is a huge and growing global industry with important economic implications for both the sport, the event and the impact of travel and tourism related benefits on host destinations. A primary function of a sport event is to provide the host community with an opportunity to secure high prominence in the tourism market place. However, international or regional prominence may be gained with significant social and environmental costs. Hosting sport events has been a focus of destination marketers as a strategy to enhance its destination image and differentiate its tourism products. Communities are attracted to hosting sport events to draw marketing benefits that will contribute to the success of the destination in the long run by creating awareness, improving their image with visitors and attracting tourism business to generate future inbound travel. As such, destination images can be influenced by the hosting of a sport event and the attributes associated with this event. The purpose of this paper is to outline the role of sport event tourism in the promotion of tourist destinations. A case study has been chosen in order to illustrate the interdependence between event and destination marketing: Braşov, hosting the winter edition of The European Youth Olympic Festival in 2013. The paper includes a series of recommendations for destination managers in order to maximise the benefits of this event and take this opportunity to promote Braşov on the international market.
Perrottet, John; Garcia, Andres F.
This is a background paper to the Pacific Possible report. For many Pacific Island countries, tourism is the main economic opportunity to generate incomes and jobs. This report suggests that increasing tourism demand in four areas could drive growth of tourism arrivals in the Pacific: Increasing demand from Chinese tourists, retired persons, high income individuals, and cruise ship operato...
Juan Jose Blazquez-Resino
Full Text Available In this paper, a study of the perceived destination image created by promotional Web Pages is expounded in an attempt to identify their differences as generators of destination image in the consumers’ mind. Specifically, it seeks to analyse whether the web sites of different Spanish regions improve the image that consumers have of the destination, identifying their main dimensions and analysing its effect on satisfaction and intentions of the future behaviour of potential visitors. To achieve these objectives and verify the hypotheses, a laboratory experiment was performed, where it was determined what changes are produced in the tourist´s previous image after browsing the tourist webs of three different regions. Moreover, it analyses the differences in the effect of the perceived image on satisfaction and potential visitors´ future behavioural intentions. The results obtained enable us to identify differences in the composition of the perceived image according to the destination, while confirming the significant effect of different perceived image dimensions regarding satisfaction. The results allow managers to gain a better understanding of the effectiveness of their sites from a consumer perspective as well as suggestions to follow in order to achieve greater efficiency in their communication actions in order to improve the motivation of visitors to go to the destination.
Blazquez-Resino, Juan J; Muro-Rodriguez, Ana I; Perez-Jimenez, Israel R
In this paper, a study of the perceived destination image created by promotional Web Pages is expounded in an attempt to identify their differences as generators of destination image in the consumers' mind. Specifically, it seeks to analyse whether the web sites of different Spanish regions improve the image that consumers have of the destination, identifying their main dimensions and analysing its effect on satisfaction and intentions of the future behavior of potential visitors. To achieve these objectives and verify the hypotheses, a laboratory experiment was performed, where it was determined what changes are produced in the tourist's previous image after browsing the tourist webs of three different regions. Moreover, it analyses the differences in the effect of the perceived image on satisfaction and potential visitors' future behavioral intentions. The results obtained enable us to identify differences in the composition of the perceived image according to the destination, while confirming the significant effect of different perceived image dimensions regarding satisfaction. The results allow managers to gain a better understanding of the effectiveness of their sites from a consumer perspective as well as suggestions to follow in order to achieve greater efficiency in their communication actions in order to improve the motivation of visitors to go to the destination.
Blazquez-Resino, Juan J.; Muro-Rodriguez, Ana I.; Perez-Jimenez, Israel R.
In this paper, a study of the perceived destination image created by promotional Web Pages is expounded in an attempt to identify their differences as generators of destination image in the consumers' mind. Specifically, it seeks to analyse whether the web sites of different Spanish regions improve the image that consumers have of the destination, identifying their main dimensions and analysing its effect on satisfaction and intentions of the future behavior of potential visitors. To achieve these objectives and verify the hypotheses, a laboratory experiment was performed, where it was determined what changes are produced in the tourist's previous image after browsing the tourist webs of three different regions. Moreover, it analyses the differences in the effect of the perceived image on satisfaction and potential visitors' future behavioral intentions. The results obtained enable us to identify differences in the composition of the perceived image according to the destination, while confirming the significant effect of different perceived image dimensions regarding satisfaction. The results allow managers to gain a better understanding of the effectiveness of their sites from a consumer perspective as well as suggestions to follow in order to achieve greater efficiency in their communication actions in order to improve the motivation of visitors to go to the destination. PMID:27933027
Ababsa, Myriam; Crouzel, Isabelle; Neveu, Norig
The tourism sector accounted for 13% of GDP in 2010 and employs nearly a quarter of the workforce, placing Jordan just after Lebanon in tourism receipts as % of GDP, but far ahead of Morocco, Syria and Egypt (fig. VII.29). The bulk of tourism comes from the Arab world, mainly the Gulf, followed by Asia, Europe and the Americas (fig. VII.30). Out of the 9.5 million people who entered Jordan in 2009 (a figure that includes tourism, but also business tourism), 8 million people came from Arab cou...
Full Text Available International tourism has grown rapidly nowdays, contributing to the growth of the global economy. The purpose of this essay is to identify and analyze stereotypical factors in the development of strategies concerning the offer for the tourism industry: the image of a tourist destination, brand, country of origin and customer behaviour. Documentary study was the research method used: representative articles were analysed, as recent as possible, to determine the factors mentioned above. Professionals in the industry of tourism need to understand cultural differences between tourists, as well as those of the host country, to be able to create tourist reception offers that live up to the standards expected by clients.
Full Text Available The objective of this study was to investigate the difference between destination image and loyalty among first-time and repeat-visit tourists. The study was undertaken to examine aspects of underlying factors of destination image that influenced tourists’ willingness to recommend Malaysia to their friends and relatives as well as spread positive word-of-mouth to others. In addition, it was to ascertain the relationship between destination image and loyalty among first-time and repeat-visit tourists. The data was collected at Kuala Lumpur International Airport at the departure hall using self-administered questionnaires. 248 usable questionnaires were returned and analysed. The findings of the study revealed that both groups of tourists perceived Malaysia as providing a nature-based destination. The study also empirically proved that both first-time and repeat-visit tourists were willing to disseminate positive word-of-mouth and recommend Malaysia to their friends and relatives as a vacation destination to visit. However, there was a significant difference in destination loyalty between first-visit and repeat-visit tourists.
Full Text Available ABSTRAKSejak berpisahnya Kabupaten Ciamis dengan Kabupaten Pangandaran, membuat daerah Ciamiskehilangan objek-objek destinasi wisata unggulan. Hal ini membuat Kabupaten Ciamis krisis destinasi wisata yang banyak orang kenal. Untuk itu, pemerintah provinsi Jawa Barat yang bergerak di bidang pariwisata, Dinas Pariwisata dan Kebudayaan Provinsi Jawa Barat, melakukan destination brandingyang bertujuan untuk memperkenalkan tempat-tempat wisata yang dimiliki Kabupaten Ciamis saat ini. Tujuan dari penelitian ini adalah untuk menggambarkan kelima tahap destination branding yaitumarket investigation, analysis and strategic recommendations, brand identity development, brandlaunch and introduction, brand implementation dan monitoring, evaluation and review yang dilakukanoleh Dinas Pariwisata dan Kebudayaan Provinsi Jawa Barat dalam memperkenalkan destinasi wisatadi Kabupaten Ciamis. Metode yang digunakan adalah metode penelitian deskriptif jenis data kualitatifdengan paradigma positivisme. Tekhnik pengumpulan data yang digunakan adalah wawancaramendalam, observasi studi pustaka dan studi dokumentasi.Hasil penelitian ini menunjukkan bahwa dalam memperkenalkan destinasi wisata di KabupatenCiamis, Dinas Pariwisata dan Kebudayaan Provinsi Jawa Barat melakukan market investigation,analysis and strategic recommendations dengan mengumpulkan data potensi pariwisata Ciamismelalui tiga sumber yaitu bank data Dinas Pariwisata dan Kebudayaan Provinsi Jawa Barat, bank dataDinas Pariwisata dan Ekonomi Kreatif Kabupaten Ciamis serta internet. Adapun brand identity yangdigunakan selama aktivitas branding ialah logo West Java. Dinas Pariwisata dan Kebudayaan ProvinsiJawa Barat menggunakan tiga cara dalam brand launch and introduction, yaitu dengan special event West Java Familiarization Tour Ciamis, artikel yang dibuat oleh jurnalis serta paket wisata. Pada tahap implementasi, Dinas Pariwisata dan Kebudayaan Provinsi Jawa Barat menjalin komunikasidengan Dinas Pariwisata
KAJIAN ASPEK SIKLUS KEHIDUPAN OBJEK DAN DAYA TARIK WISATA STUDI KASUS: OBJEK WISATA UMBUL TLATAR, BOYOLALI (Study Of Life Cycle Aspect of Tourism Attraction Case Study: Tlatar Tourism Destination, Boyolali
The method of this research is qualitative method with naturalistic paradigm, and the research approach are integrated tourism development, appropriate supply and demand and ecotourism. This research use macro analysis in order to identify the macro issues in Tlatar such as spring area, water park area, swimming pool area, fishing ground area, restaurant area, PDAM area, landscape, and Balai Benih Ikan (BBI. In the other hand, micro analysis cover hydrology, zoning and land use planning. To analyze targeting, segmenting and positioning, this research use Market analysis. The conclusion of this research is Tlatar tourism destination has a potential to be develop and increasing its quality, in physique or non-physique aspect. The final result of this research is dividing Tlatar area into 3 zone: Core Zone, Main Attraction Zone, and Supporting Zone. Core Zone consist of river and spring conservation. Main Attraction Zone consist of water ecosystem education, water park, and family recreation zone, while Supporting Zone consist of fishing ground restaurant, cultural art, agro-tourism, village tourism, sport, and services zone.
J. Carlos Monterrubio
Full Text Available Destination image has been recognised as an influential component of travel decision processes. Although organic sources of information play an important role in shaping destination image, researchers have often ignored the types of sources and the information they deliver. In particular, official websites where government travel advice is given, especially in relation to crime, have been widely excluded from scholarly research. This paper analyses the relationship between crime-related travel advice given by foreign governments and Mexico’s destination image. Qualitative content analysis of official websites from the US, Canada, the UK and Spain reveals that the travel advice given relates largely to the violence and insecurity that Mexico is currently experiencing. “No advisory in effect”, “Exercise caution” and “Defer non-essential travel” are messages commonly found in the governments’ travel advice about Mexico.
Wibowo, Setyo Ferry; Sazali, Adnan; Kresnamurti R. P., Agung
The purpose of this research are: 1) To find out the description of destination image, tourist satisfaction, and revisit intention of Betawi cultural village Setu Babakan, 2) test empirically the influence of destination image toward revisit intention of Betawi cultural village Setu Babakan, 3) test empirically the influence of tourist satisfaction toward revisit intention of Betawi cultural village Setu Babakan, 4) test empirically the influence of destination image toward revisit intention ...
The study focused on traveler information systems in tourism areas and the impacts of those traveler information efforts. Case studies were conducted on four sites: Acadia National Park and Bar Harbor, Maine; Branson, Missouri; the I-81 Corridor in t...
Il Lago di Celluloide: immagini e pratiche di una meta turistica d'élite nelle rappresentazioni cinematografiche dai fratelli Lumière a Geogrge Clooney / The “Celluloid Lake”: images and practices of an elitist tourism destination in film productions from Lumière Brothers to George Clooney
Full Text Available Il lago di Como è un caso di studio paradigmatico per l'unicità della dotazione ambientale e culturale, per la storia turistica lunga oltre duecento anni, per la forza dell'immagine che comprende alcune icone globali. Letterarie, poetiche, narrative, pittoriche, figurative, le immagini ricreative del lago di Como si modificano e si moltiplicano dall'età classica a quella romantica, presentandosi già definite e consolidate agli albori delle tecnologie fotografiche e cinematografiche. Il lago di celluloide nasce nel 1897 quando i fratelli Lumière riprendono una competizione fra imbarcazioni a Bellagio. Da allora il lago assume differenti connotazioni e ruoli come set di un gran numero di opere cinematografiche, la cui analisi diacronica permette interessanti riflessioni sulla natura delle relazioni fra turismo e audiovisivo, sulle diverse percezioni e rappresentazioni culturali di una medesimo territorio e sulle prerogative iconografiche specifiche di alcuni luoghi centrali della globalizzazione mediatica, cinematografica e turistica. The Como Lake case study is paradigmatic for the unique environmental and cultural features, for the two-hundred-years-long touristic tradition and for the strength of its image, involving global icons. The recreational pictures of Como Lake are literary, poetic, narrative and pictorial. They have been constantly changing and multiplying beginning from the Classic to the Romantic Age, and became well-defined and strengthened before the dawn of photographic and cinematographic technologies. The "celluloid lake" debuts in 1897, when Lumière Brothers shoot a boat race in Bellagio. Since then, the lake took different connotations and roles as location for a large number of cinematographic productions, whose diachronic analysis leads to interesting thoughts on nature and the relationship between tourism and audiovisual footage, on different cultural perceptions and representations of the same territory and on the
Full Text Available The main objective of thepresented study is to analyze the current situation of Romania's efforts tocreate and to promote its own country image, focusing on the domains such as:exports, tourism, foreign direct investment, public diplomacy, sports andculture. In this respect was done an analysisof the efforts made up to present by governmental agencies (The Agency for Governmental Strategies, The RomanianAgency for Foreign Investment, The Romanian Trade Promotion Centre, and by professional organizations involved in the creation of a country's image (TheNational Authority for Tourism. The research was focused on the activities ofthe agencies playing an important role in tourism activities, in the promotionof Romanian exports, in the attraction of foreign investments and in Romania'sdiplomacy at international level.
Understanding residents' perceptions of tourism impacts and their level of support for its development is considered vital for the sustainable development of tourism. Despite the plethora of factors examined as determinants of residents' attitudes toward tourism, the role of residents' place image has been under-examined. This study developed a model examining the relationships between residents' place image dimensions, perceived tourism impacts and support for development. Findings suggest t...
White, Richard; Greenwood, Justine
Sydney has been shaped by tourism but in a large metropolis, where tourist experiences so often overlap with everyday activity, its impact often escapes attention. Urban tourism involves not just international visitors, but people from interstate and regional NSW and even day trippers, who all see and use the city differently. Tourist Sydney has never been the same as workaday Sydney – the harbour, beaches, city centre, the Blue Mountains and national parks to the north and south loomed dispr...
Bitola is a major city in the country with several millennium history. It is a city which played hundreds of important historical events, town center of provinces, cities that were born, lived or resided important historical figures, and the city its cultural - historical heritage tourist successfully managed. In Bitola, today, are the most important tourist valorized cultural - historical monuments, events and ambient parts. Bitola, the more tourism fairs in Europe...
Muhammad Hakimi Mohd Hussain
Full Text Available Resort morphology literature can be traced back since 1930s and most cases referring to the coast of Europe and United State. In 1970s, it begins to give emphasis on aspects such as land use pattern, infrastructure, Central Business District, Recreational Business District and impact studies. The literature expands to the aspects of socioeconomic, hotel development and resort lifecycle in the 1980s. Later in 1990s, it was extended to politic and investment, tourist behavior, transportation, Tourism Business District and environmental management. Following 2000s, the discussion move into change in land use intensity and restructuring resort strategies. All these aspects are still relevant in the existing literature today. However, it was argued that existing issue from these literatures cannot escape from too much emphasis on the physical aspects. Limited study given to the aspect of non-physical than theoretical components of space management for physical and strategic planning purposes. For example, the aspects of business expansion and entrepreneur growth, and as to how this is able to influence resort morphology. The Small tourism firm manages to sustain their present from generation to generation with increasing skills relevant to financial, personal attitude, business resources and networking, and abilities in terms of operational, managerial and strategic. Therefore, the characteristic of resort morphology should be seen in a different context in which the competitiveness and survivability of these small tourism firms is vital to explore.
Ratni Prima Lita
Full Text Available Sport events Tour de Singkarak (TDS can increase tourist arrivals to West Sumatera. At least at the time of execution, the majority of participants and team supporters (sports tourist brings the families. Although there are claims about the arrival of tourists, it requires to see the impact of sports events TDS and comprehensive long-term basis to the West Sumatera image as a tourist destination (destination image and its impact on tourist satisfaction. This study re-conceptualizes the interconnec-tedness among sport event image, tourist destination image, perception and the effect on tourists satisfaction. The investigation on this interconnection is expected to reveal empirically tested model. As an explanatory in nature, this study uses explanatory survey and cross sectional data. In total of 100 spectators of Tour de Singkarak in West Sumatera, they got involved in survey and they were taken by convenience sam-pling technique. Analysis of this data was done by using variance based structural equation modeling. It was found that sport event image and destination image signifi-cantly affect the satisfaction of spectators of Tour de Singkarak.
Edith Onowe Odia
Full Text Available The image of a country’s tourism has become a strong source of economic and social power for the nation’s survival hence the need for its constant measure. This study examines the perceived image of the Nigerian Tourism Industry (NTI among foreign tourists and residents in Nigeria and the demographic variables that influence perception of the industry. A convenience sampling method was adopted to select total 150 respondents. A questionnaire with twelve key evaluative factors was used in measuring the image of NTI. Exploratory Factor Analysis (EFA, T-Test for equality of means and multiple regression techniques were applied in the analysis of data. The results show that the mean index obtained for the perception of the tourism industry was fairly positive. NTI was perceived to be most reputable in the areas of hospitality under culture and heritage dimension and weakest in political stability under infrastructure dimension. Respondents’ demographic characteristics were not significant in explaining the overall perception of NTI. In the circumstance, we recommend that, to effectively reposition the NTI in the international arena, the Nigerian government needs to be more diligent in conducting its elections in order to ensure fairness and stability. The friendliness of the Nigerian people could be used to mitigate the negative effects of insecurity in the country. Nigeria’s rich cultural heritage and friendly weather should be emphasized in the promotion of NTI.
Gail A. Vander Stoep
Cultural and heritage tourism have gained increasing attention as a type of tourism in recent years. Through a telephone survey of Midwest residents (six states and one Canadian province), respondents were asked about their image of Michigan as a destination for heritage and cultural tourism experiences, about their visits to museums, halls of fame, historic and other...
Full Text Available Urban tourist destinations or City Break destinations are representing one of main destination products on tourist market. City Break destinations are big cities, administrative, economic and political centers of states and regions. These cities are 'open' 24 hours per day, seven days in week. Inside these tourist destination we can find different range of products (culture, entertainment, recreation, leisure, history, modern infrastructure. In these destinations season is not present and it lasts trough out the year. Promotional campaigns in City Break destinations are truing to create distinguished images in tourists mind as also as on investors, consumers and future residents. They emphasize advantages that those cities are delivering to their consumers, but often we forget that all these cities are having specific geographic landscapes. In the era of limiting of mass tourism to preserve resources for future generations and emphasizing the importance of sustainable development for tourism perspectives, the importance of specific geographic landscapes inside urban destinations for their further development as tourist destinations an their overall development is slightly neglected.
Full Text Available Tourism is a dynamic phenomenon, which is in continuous change. The tourism market is in constant transformation due to competition and growing. Tourist destinations, is facing many challenges in order to enter and remain on the market. Thus tourist destination is a well-defined service which is an assembly designed to meet tourists. The marketing mix includes the following elements: product, price, distribution, promotion. Tourists come to this area because of monasteries, some of which are included in UNESCO and are recognized nationally and internationally. Thus Romanian tourists choose this tourist destination just for a weekend. To prolong the stay of both foreigners and Romanians, as well as to attract a large number of tourists is necessary to develop tourism products type tours: 5-6 days for visiting the tourist area of Radauti. These products must contain an offer as varied and diverse, so every day contain different activities and be adjusted, for example by age segments. Linked pricing policy usually access tariffs are differentiated between Romanian and foreign tourists, being lower in the first category. Travel agencies prefer to organize package tours on request only devise some that distribute them internally and externally. There are initiatives to promote tourism area Radauti, due to the high attractiveness among destinations in Romania. Thus, this must be considered a tourist destination tourism brand renowned nationally and internationally.
Lauro Almeida de Moraes
Full Text Available À medida que adquire maior importância econômica e no cotidiano das pessoas, o Turismo também ganha maior destaque na agenda pública, entre outros, nos meios de comunicação. Observe-se o maior espaço dedicado ao mesmo nas mídias, como um todo. Nesse sentido, atualmente o telejornalismo revela-se um espaço privilegiado de midiatização do turismo. O objetivo deste artigo, portanto, foi o de discutir e refletir acerca do processo de construção das notícias sobre destinos turísticos, especialmente na televisão, mídia que apresenta ampla capacidade de influenciar na demanda turística. Então, pergunta-se, quais características da narrativa jornalística televisiva estão mais presentes na composição da notícia sobre turismo? Este foi o problema e foco da abordagem. Como instrumento metodológico, realizou-se uma criteriosa revisão bibliográfica, buscando formar um arcabouço teórico-conceitual interdisciplinar que estabelecesse o diálogo entre obras de ambas as áreas – Turismo e Jornalismo – a fim de fornecer subsídios para pesquisas empíricas posteriores. Desta forma, identificaram-se traços marcantes e basilares, entre os quais se destaca a hibridização de gêneros jornalísticos, como o informativo, o opinativo, o de serviço e o diversional. Tourism News: Reflections on news construction and television narrative of touristic destinations. The more importance that tourism gains in the economy as well as in people's daily lives, the more importance it also gains in the public agenda, particularly in the media. Just observe the greater space dedicated to tourism in the media as a whole. In this sense, telejournalism reveals itself a privileged space for mediatized tourism currently. The purpose of this article, therefore, was to discuss the process of building the news about tourist destinations in television, since they have ample ability to influence tourist demand. So, what characteristics of televise
Honeck, Dale; Akhtar, Md. Shoaib
Bangladesh's international image is not as a popular tourism destination, and many people might be surprised to learn it has three World Heritage sites, including the Sundarbans tiger reserves. Moreover, it is part of important travel circuits for cultural and religious tourism, and has demonstrated potential for sports tourism. The objective of this working paper is to critically test the assertion that pro-poor "green" tourism is one of the best development options for the majority of least...
Presenting a comprehensive and dynamic understanding of cultural tourism, this volume examines cultural mediators and how they help tourists appreciate foreign cultures. It also shows how tourism experiences are strategically crafted by mediators, the complexity of the mediation process, and how...... various products are mediated differently. A number of different products are investigated, including destination brand identities, "living" cultures and everyday life, art and history. The author illustrates his arguments by comparing the tourism strategies of Copenhagen and Singapore, and demonstrates...
This study provides information about destination branding and the effect of Internet marketing on tourism. Tourism branding generates interest in a destination as well as, investments and reputation. Destination branding with the support of Internet marketing is a new way of maximizing profit. The advantages of Internet marketing include speed and efficiency due to sharing and contributing functions. The aims of the research were to figure out the importance of destination branding stra...
Full Text Available The natural and anthropic tourism resources of a certain area generate specific tourism forms, which complete each other within the different destination categories.The rural area in Dobrudja has diversified tourism potential, provided by the contrast of natural environment factors, ranging from the oldest and to the youngest relief units, natural protected areas, spa resources and cultural, historical, religious sites, as well as multicultural local customs and traditions of the rural area. This potential can be used under various kinds in the rural area: cultural tourism, historical tourism, religious tourism, ecotourism, fishing tourism or bird-watching tourism, and other kinds of rural tourism. By linking these tourism resources and tourism forms, tourism routes can result, which together with the local customs, traditions and cuisine may contribute to the social and economic development of Dobrudja's rural area, through sustainable tourism as alternative to seasonal seashore tourism.
Setyo Ferry Wibowo
Full Text Available The purpose of this research are: 1 To find out the description of destination image, tourist satisfaction, and revisit intention of Betawi cultural village Setu Babakan, 2 test empirically the influence of destination image toward revisit intention of Betawi cultural village Setu Babakan, 3 test empirically the influence of tourist satisfaction toward revisit intention of Betawi cultural village Setu Babakan, 4 test empirically the influence of destination image toward revisit intention of Betawi cultural village Setu Babakan. The object of this research was 200 respondents who have ever visit to Betawi cultural village Setu Babakan at one time. The results of descriptive test explained that the destination image provided is good according to the tourist, so that the tourist is satisfied and want to revisit intention of Betawi cultural village Setu Babakan. The hypothesis test shows: 1 the influence of destination image toward revisit intention by -30%, 2 the influence of tourist satisfaction toward revisit intention by 118%, 3 the influence of destination image toward tourist satisfaction by 92%.
Mobility behaviour related to tourism: Methodic study to record the mobility behaviour of tourists in their destinations; Mobilitaetsverhalten im Tourismus: Methodenstudie zur Erfassung des Mobilitaetsverhaltens von Touristen am Aufenthaltsort
Gross, M.S. [Hochschule Harz, Wernigerode (Germany). Fachbereich Wirtschaftswissenschaften, Tourismusmanagement; Gross, S. [Hochschule Harz, Wernigerode (Germany). Professur fuer Management von Verkehrstraegern; Freyer, W. [Technische Univ. Dresden (Germany). Lehrstuhl fuer Tourismuswirtschaft
Empirical research relating to tourism and mobility is urgently needed to provide a contribution to a sustainable coping strategy with the tourist traffic. The following article develops a method to record the mobility behaviour of the tourists in a destination. The method has been tested in a field test and is based on an examination of well-known sources of information in tourism and traffic regarding their usability. Thus, statements about the still sporadic existing indicators of the mobility of tourists on site can be done. The results show this method enables to data collection on the mobility and travel behaviour of tourists in their destinations and to use this data in traffic engineering or traffic politics for taking measures with respect to the data. (orig.)
Full Text Available There are many reasons contributing to the achievement of Malaysia for being rank as top 10 most visited destinations in the world for the last four years. Among the factors are structures, resources, strategy, policy and leadership. In order to identify how Malaysia manage to be at this rank, a study was carried out on destination branding of Malaysian tourism from destination marketers’ perspectives. The objectives are to identify tourism marketing messages that influence international tourists desire to visit Malaysia and to examine destination marketing agencies attitude towards building “Brand Malaysia” in tourism products. The subject of this research is the most recent promotion involving a new brand entitled “Malaysia Truly Asia” and examines the initiative within the framework of the country’s destination branding and destination image development strategies. An assessment of the part played by destination branding in Malaysian tourism industry at large forms the wider context for the study and conclusions of more general relevance are drawn from the particularities of the case. A quantitative research method is used to examine the attitude of destination marketers towards the awareness on marketing mix used in creating “Brand Malaysia” tourism branding. A total of 300 questionnaires were distributed to travel agencies based on purposive convenient sampling.
Anna Sergeevna Matveevskaya
Full Text Available International tourism in the 21st century is an important factor in the world politics’ development. The growth of tourist flows and the worldwide scale of travels define tourism as part of the overall internationalization process of socio-economic relations. The tourism industry is developing quite stably and efficiently in many countries. National policies should be focused on obtaining the maximum benefit from international cooperation. The importance of international tourism in political discourse emphasizes the creation of international legal acts regulating the tourism industry, as well as different levels of tourist organizations. International tourism in world politics has a special advantage in resolving disagreements between states. The role of tourism in shaping the image and prestige of the country is noted. Russia’s participation in international tourism projects is a source of cultural, social and economic development. Interstate tours contribute to the development of cultural tourism into the sustainable development policies of countries and regions. A positive trend is the consent of the foreign partners on the inclusion of Russian tourist destinations in the perspective of cultural routes. Purpose. Determination of the political role of tourism in interstate relations. Methodology in article theoretical analysis and descriptive method were used. Results: international tourism in the XXI century is one of the most important factor in world politics. Practical implications. The results of the research can serve as a basis for the further development and improvement of interstate relations by means of tourism.
Full Text Available This paper tries to determine to what extent autochthonous music may contribute to the creation of the image of a tourist destination. In other words, it aims at demostrating how the Croatian Međimurje County may become recognizable as a tourist destination on the basis of its ethnographic heritage, which exists even today in different ways. The first part of the paper deals with the role of image in the choice of destination and defines the term “destination image”. A particular emphasis is placed on the analysis of the impact of autochthonous music on the image of the Međimurje County. It proves the thesis that autochthonous music plays an important role in the presentation and dissemination of the recognizable image of Međimurje. As shown in this paper, the music of Međimurje is a resource characterized by dynamism, change and adaptability. It is also a source of inspiration of numerous musicians and, thanks to its uniqueness in terms of authenticity, representativeness or rarity, it becomes a quality symbol of the environment in which it came to be. In this sense, the paper offers an insight into the way in which the music of Međimurje might be used to improve the understanding and acceptance of certain communication content by making the message clearer and easier to understand. It is evident that the market evaluated the autochthonous music of Međimurje in the past and will continue to evaluate it to an increasing extent in the future, so claims about its incompatibility with commercialism and utilitarianism may only be accepted conditionally. The second part of the paper includes a description of the methodological frame of the field research that has been conducted as well as a report on its results. In this way, the analysis of the role which the music of Međimurje plays in the creation of image acquires its concrete meaning, since the results of the research can be interpreted with regard to their assumptions and their
Polyanna de Lourdes Saraiva do Nascimento
Full Text Available Consumer behaviour refers to some subjective characteristics of individuals, their cultural principles and living experiences throughout their lives, aspects that awaken the individual’s desire to consume certain products and services and sometimes the tendency to give up some personal and discretionary resources to concretize this consumption, in other words, to make sacrifices. In this present study, the emphasis focuses on the understanding of the way Dutch and Brazilian consumers carry out the sacrifice in diving experiences, while the practice of sustainability is required. Therefore, the aspects that motivated this study are related to the need to explore the sacrifice theme in consumer relations, mainly when associated with products and services where the hedonic experience is felt, as it is through diving. The research is interpretative, considering that it captures objective results from the studied phenomenon, by using semi-structured interviews collected with divers, totalling twenty-three interviews in Brazil and Netherlands. The collected data was analysed according to content analysis. The results pointed out the relationship between sacrifices and sustainability, in diving experiences associated with the abdication of resources such as: recreation, time, comfort and money. Moreover, the predisposition to sacrifice something is directly related to living experiences during the practice of the activity, considering that it awakens positive feelings and generates a strong individual affective commitment. These aspects emphasize the provision of the individuals to follow the rules for sustainability determined by tourist destinations for diving, as well as the desire to explore without destroying, aiming to keep practicing that activity are that location.
This empirical study aims to investigate the effect of cognitive image of 3S tourism on attitude of tourist to 3S tourism activities. This research also examines the impact of attitude to 3S tourism of visit intention and word of mouth as two behavioral outcomes. Data were collected from tourists who travelled to North Cyprus in the summer 2015. The results revealed that image of 3S tourism had a positive relevance to tourist attitude. Visit intention and word of mouth are enhanced by improvi...
Full Text Available Introduction. This article is devoted to sports tourism. The purpose of this article is to examine theoretical material on sports tourism, to analyze sports tourism in Russia and to search for promising areas for the study of sports tourism in our country. Material and methods. In this part the authors develop the idea of the role of doing sports and keeping fit. For anyone who really wants to be healthy, fitness has become an integral part of their lives. Results. The purpose of this research is to study theoretical material on sports tourism, to analyze sports tourism in Russia and to search for promising areas for the study of sports tourism in our country. On the basis of their research the authors come to the conclusion that sports and tourism are interconnected. There are important factors affecting the situation of sports tourism in Russia. The paper examines sports tourism attractions in Russia. Conclusion. The authors conclude that there exists a high correlation dependence of foreign and domestic development of sports tourism on resources allocated for sports infrastructure. All in all, sports tourism tours draw visitors to their favorite sporting event, facility, or destination throughout the world.
Marlena A. Bednarska
Full Text Available Growing recognition of the importance of the customer-employee interaction in the tourism service delivery has led to the need to increase efforts to attract and retain qualified and committed personnel. The objective of the paper is to analyze the dimensions of the company employment image in the tourism industry and to identify organizational factors which influence the perception of the tourism organization attractiveness as a workplace by potential employees. The study was conducted on the group of 351 undergraduates and graduates enrolled in tourism and hospitality studies in Poznan. Research revealed that students do not believe that careers in tourism will offer them values they expect. It was also found that tourism company employment image is affected by company size, level of internationalization, chain affiliation, ownership type, and type of services offered.
Dirceu Tornavoi de Carvalho; Luciana Brandão Ferreira; Flávio Notomi Kanazawa; Priscilla Mendes Machado; Janaina de Moura Engracia Giraldi
The research aims to verify if the experience with country brands website influences the image and attractiveness of a touristic destination in the consumers’ minds as also in their intention to visit the destination. A pre-test/post-test pre-experimental study with a 30 undergraduate students sample in a university of São Paulo was conducted. The treatment consisted of exposing the subjects to the Iceland official touristic site. The dependent variables were the touristic attractiveness perc...
Zhang, Jie; Jensen, Camilla
The original research article is reprinted in this volume from Edward Elgar on the Economics and Management of Tourism: ‘Ritchie and Crouch’s book The Competitive Destination: A Sustainable Tourism Perspective (CABI, 2003) has become one of the seminal works in tourism destination research...... and includes many key destination competitiveness papers. In the eight years since their original work, the topic of destination competitiveness has become even more important. It is one of today’s key forces driving tourism research and destination management. I fully anticipate this book will become...
Nguyen Quang VINH
Full Text Available With the advantage of culture and historical tourism resource, Hanoi has to finalize its tourism development strategy for the long term. This study aims to help tourism planners and marketers to get an understanding that may provide a foundation for their strategic marketing decision in homestay tourism service. The empirical analysis used data from 150 international visitors who have experience in using homestay service in Duonglam old village. To test the hypotheses among tourist motivation, satisfaction with destination loyalty, regression is adopted. This study result show that climate conditions, the destination can be easily reached, the quality of the accommodation, beauty of the scenery and cleanliness are ranked most important attribute for tourist satisfaction with Duonglam village. Another hand the result also indicates negative image about tourist service and culture events of Duonglam old village. Implications of the findings for tourism marketers and research limitation are also discussed.
Rodrigo Figueroa Sterquel
Full Text Available Result of the globalization and metropolization, the demand for natural spaces is increasingly important, either for its economic exploitation, its urbanization, and/or socio-environmental valorization. Therefore, the management of natural spaces requires a multiscale territorial perspective that favors a multifunctionality that integrates the interests of the different actors. Is what we are developing under the Project Innova CORFO No. 08CTU01-08 "New Destinations / Products Nature Tourism and Special Interest for the Region of Valparaiso, Chile", implemented by the Pontifical Catholic University of Valparaiso, during the period 2008 - 2012. The application of the multicriteria decision-making paradigm has opened an interesting methodological way to treat problems of Land Management, determining the most suitable places for the location of activities/services for rural and nature tourism. The territorial analysis model with applied GIS has allowed to quantify the territory in suitability degrees for tourism, which would consolidate an offer, less sensitive to seasonality and help to position the Biosphere Reserve (MAB La Campana – Lago Peñuelas as an emerging tourist destination. This orients the characterization of the MaB tourist destination and facilitates co-design and co-construct of new tourism products based on the capabilities and use of the territories of local aspirations, supporting management plans of MAB Reserves to ensure the populations, more sustainable development.
Full Text Available Tourism destination management (TDM is a popular catchword of current tourism research. A research, co-financed by the European Union through the Hungary-Croatia IPA Cross-border Co-operation Programme, within the project ’Health &Rural Tourism DM Model’ (project no.: HUHR/1101/2.1.3/0006, was carried out in 2013 to analyse the specialities of TDM in health tourism destinations, the physical and human resources of such destinations, aspects of sustainability and competitiveness, the main factors of success. Primary data were collected by surveys and interviews carried out in six spa towns of Western Hungary. The main findings indicated, that the major natural natural endowment is medicinal water in the research area, tourism infrastructure and superstructure are sufficient, although the range of services, and marketing of health tourism services should be improved. Destination management organisations perform least efficiently in attracting investors. The attitudes of stakeholders of the tourism sector towards the idea of TDM differ, while in less successful destinations they are more inclined to cooperate this way, they are rather reluctant to do so in successful destinations. Assessing the traits of tourism service providers, the natural assets, the local community and the targeted tourist segments a general model of health tourism destinations is outlined by the four componenets of the well-known VICE model.
Lee, Byeong Cheol
Tourism is a growing and significant component of the world economy and competition for tourism revenues is intense. For countries or regions seeking community development through tourism, communication strategies are an essential element of success. The Internet plays an increasingly large role in how we communicate in the 21st century and with…
Carmen Díaz Domínguez
Full Text Available Tourist destinations are constantly required to renew their products, services and projected image. This is possible, among other processes, through business innovation and co-management between tour operators and administrations in order to reach markets. This paper focusses on case studies of two specialised agrotourism businesses located in Fuerteventura (Canary Islands, and shows how innovation in products is limited when tour operators also come to control the supply of small and medium-sized companies, at least in destinations where mass tourism predominate. Here remotivation is presented as a means of providing the tourist with local supply in the destination in a way that allows it to stand out, aid the creation of local businesses and products, enrich the tourist experience and redistribute the profits of tourism across the area.
Ni Made Eka Mahadewi
Full Text Available Plan to revisit of MICE tourists has been highlighted as an important research topic in competitive market of tourism destinations especially in MICE Destination. Despite the considerable number of research on MICE tourists, it remains unclear why MICE tourists undertake to plan their repeated visits and what kind of indicators influenced. This research aims to identify factors influencing MICE tourists to revisit to Bali – Indonesia. By using SEM (Structural Equation Model, one of the results of this study indicated that MICE Destination’s attribute, Promotion, Satisfaction and Image were the important factor to affect Revisit of MICE tourists to come again or revisit to Bali as MICE Destination. Concerning with MICE tourists perception on revisit; tourist visit to Bali for MICE destination can be enhanced by promotion through image of Bali.
Full Text Available Cities, the most complex products on the market, cannot plead the market competitiveness unless clearly differentiated and with the created image. In support of the growing contemporary actualization of a city as a trademark or a brand, a wider range of possibilities for differentiation of an image comes into play, where innovation is considered as one of the more significant elements. Therefore, this paper discusses the creation of the image of a city, in context of innovation. Perception of the image of a city by tourists and tourist groups has innovation as a specific feature of city tourist identity. This is shown in this paper on the example of the French city of Angouleme, where city's cultural capital contributed to transformation of identity and image, to revival of cultural life of the city, tourism development and launch of the entire region. This city has used a comics' festival (Festival International de la Bande Dessinée Angouleme to completely revitalize its medieval heritage, which was treated as a cult of the city and a source of pride of its inhabitants. Today, the mentioned festival in this city has become a "brand", and thanks to that city Angouleme - "Capital of comics", the region - "a picturesque valley " and France - the most important country in Europe for comics publishing.
Josiassen, Alexander; Woo, Linda; Kock, Florian
A central research topic in tourism management concerns tourists’ choice of specific destinations. The present article reviews and advances the extant literature on destination image. From this review, we suggest that individuals have a multitude of destination associations, the total imagery tha...
In recent past, tourism has become one of the leading industries of the world. Whereas, heritage tourism is one of the fastest growing sectors in tourism industry. The tourist attractions especially heritage attractions play an important role in heritage destination development. Lahore is the cultural hub of Pakistan and home of great Mughal heritage. It is an important heritage tourist destination in Pakistan, because of the quantity and quality of heritage attractions. Despite having a grea...
Full Text Available In the current climate of severe competition among tourist destinations, the importance of brand equity in tourism marketing is increasing. This study looks at the impact of branding in relation to the largest group of inbound overseas tourists to South Korea, the Chinese. Data for the current study were obtained from a survey of tourists visiting Seoul from the Greater China region, including Mainland China, Hong Kong, Macao, Taiwan, and the Chinese living in Southeast Asia. The survey was conducted in popular sightseeing spots, four and five-star hotels in the Seoul Metropolitan Area, and the Incheon International Airport. The respondents were selected randomly, with effort expended to avoid any potential bias in the composition of the sample. Out of a total of 385 distributed questionnaires, 350 (China 191, Hong Kong 71, Taiwan 68, others 20 were selected as valid and finally used in the analysis. The results of this study suggest that price and word of mouth have beneficial effects on perceived quality, publicity, and brand awareness, and advertisement has beneficial effects on brand image. We also found that brand awareness and perceived quality have impacts on brand image, and brand image is related to brand loyalty. This is a pioneering study on the relationships between influencing factors, destination brand equity and its elements, and brand loyalty, with respect to Seoul, South Korea, as a tourism destination for tourists from China.
Luciana Noronha Pereira
Full Text Available Tourist activity has the landscapes among its main attractions. Photographic records as fragments of reality are products of a look to aspects of the landscape and mediate the process of signification. New ways to record and share the tourist experience through produced digital photos and shared on-line has meant the expansion of this effect, and moreover has enabled new types of appropriation, interaction and so new forms of creation the space. This study aims to investigate possible influences of your online photos at image of tourist destinations, as from Balneário Camboriú (SC. The methodology includes a quantitative stage – quantity and location of the photos – and a qualitative – photos and comments submitted to the semiotic approach of content analysis. The concentration of on-line photos in seashore areas and the predominance of natural elements as central arguments, associated with positive emotions, stand out among the results.
Anna POLIANSKAIA; Casiana RĂDUȚ; Gabriela Cecilia STĂNCIULESCU
This paper sheds light on the world of film tourism, the connection between the film as an image-making tool and the attractiveness of tourism destinations. In this context the present research analyses the phenomenon of film-induced tourism. Even though the phenomenon of the film tourism has been recognized, there are still few profound studies and a lack of the statistical data. However, the evidence of existence of such a phenomenon as film-induced tourism is incontrovertible. Thus, the li...
Koerte, Tammy Reiko
While Tanzania has enjoyed increasing popularity as a tourism destination, there is a lack of research on Tanzania's tourism image. Tanzania 's tourism growth, however, depends upon the congruency of its projected and perceived images. This research examines the government's projected image of Tanzania and measures its congruency with the image perceived by past visitors to Tanzania. The study utilized the Tanzania Tourist Board and Tanzania Travel and Tourism Online websites as well as 36...
Blancas, Francisco Javier, E-mail: email@example.com [Department of Economics, Quantitative Methods and Economic History, Pablo de Olavide University, Carretera de Utrera Km 1, 41013 Seville (Spain); Lozano-Oyola, Macarena, E-mail: firstname.lastname@example.org [Department of Economics, Quantitative Methods and Economic History, Pablo de Olavide University, Carretera de Utrera Km 1, 41013 Seville (Spain); González, Mercedes, E-mail: email@example.com [Department of Applied Economics (Mathematics), Malaga University, Campus El Ejido, 29071 Málaga (Spain)
The tourism sector in Europe faces important challenges which it must deal with to promote its future development. In this context, the European Commission considers that two key issues must be addressed. On the one hand, a better base of socio-economic knowledge about tourism and its relationship with the environment is needed, and, on the other hand, it is necessary to improve the image of European areas as quality sustainable tourism destinations. In this paper we present analytical tools that cover these needs. Specifically, we define a system of sustainable tourism indicators and we obtain a composite indicator incorporating weights quantified using a panel of experts. Employing the values of this global indicator as a basis, we define a Sustainable Tourism Country-Brand Ranking which assesses the perception of each country-brand depending on its degree of sustainability, and a system of sustainable tourism labels which reward the management carried out. - Highlights: • We define a system of indicators to improve the knowledge about sustainable tourism. • We obtain composite indicators based on expert knowledge. • The Sustainable Tourism Country-Brand Ranking would improve the image of destinations. • We define a Sustainable Tourism Labels System to assess country-brands. • The conclusions of the empirical analysis can be extrapolated to other tourist areas.
Blancas, Francisco Javier; Lozano-Oyola, Macarena; González, Mercedes
The tourism sector in Europe faces important challenges which it must deal with to promote its future development. In this context, the European Commission considers that two key issues must be addressed. On the one hand, a better base of socio-economic knowledge about tourism and its relationship with the environment is needed, and, on the other hand, it is necessary to improve the image of European areas as quality sustainable tourism destinations. In this paper we present analytical tools that cover these needs. Specifically, we define a system of sustainable tourism indicators and we obtain a composite indicator incorporating weights quantified using a panel of experts. Employing the values of this global indicator as a basis, we define a Sustainable Tourism Country-Brand Ranking which assesses the perception of each country-brand depending on its degree of sustainability, and a system of sustainable tourism labels which reward the management carried out. - Highlights: • We define a system of indicators to improve the knowledge about sustainable tourism. • We obtain composite indicators based on expert knowledge. • The Sustainable Tourism Country-Brand Ranking would improve the image of destinations. • We define a Sustainable Tourism Labels System to assess country-brands. • The conclusions of the empirical analysis can be extrapolated to other tourist areas
Full Text Available The globalization, new destinations proliferation and new technologies have changed the competitive environment of the European countries. In the present, the most powerful tool in tourism's promotion is represented by the image of a country or region or touristic product. If we focus our attention on the international dimension, the strategies of defining an image or touristic promotion are: to create a new touristic image, re-position a traditional touristic destination, create a degree of awareness in a competitive environment, create brands (a brand for a region/state.
Romao, J.; Neuts, B.; Nijkamp, P.
Eco-tourism has recently gained an important position in the choice mechanism of tourists. Sustainable tourism development implies a combination of ecological protection, economic prosperity and social benefits for local communities. This requires an effective marketing policy to identify and
Johnston, R.; Crooks, V.A.; Ormond, M.E.
Background - Medical tourism is now targeted by many hospitals and governments worldwide for further growth and investment. Southeast Asia provides what is perhaps the best documented example of medical tourism development and promotion on a regional scale, but interest in the practice is growing in
Discourses in tourism destination marketing play an important role in constructing and consuming tourism destinations. However, various discursive contradictions can emerge, potentially limiting or facilitating tourism development. This paper has two objectives. First, it aims to identify discursive
Presenting a comprehensive and dynamic understanding of cultural tourism, this volume examines cultural mediators and how they help tourists appreciate foreign cultures. It also shows how tourism experiences are strategically crafted by mediators, the complexity of the mediation process, and how...... various products are mediated differently. A number of different products are investigated, including destination brand identities, "living" cultures and everyday life, art and history. The author illustrates his arguments by comparing the tourism strategies of Copenhagen and Singapore, and demonstrates...... how tourism is an agent for social change. The author also offers an original and refreshing way of understanding tourist behaviour through the concept of the "versatile tourist". The book's empirical cases and dialogic framework provide new and deep insights into tourism activities. In his...
Full Text Available In today's global economy, each place competes with other places for economic benefits. Destination has become a product that has to be promoted and sold in the most advantageous terms. The work bellow is an analysis of "brand equity" concept for touristic destinations, as found in the specific literature. Destination brands differ from product brands, major distinction being given by their stability/ instability. Brands of products are stable; this constant is maintained by the use of quality standards. Even in case of services, situation can be controlled, as quality standards could be perpetuated by a franchise system. Destinations are not depending on a single person, who decides, but a variety of them, economic agents, businesses, institutions and local population that can create/print form and structure changes of the destination. The concept de brand equity applied for touristic destinations, is something relatively recent. The dimensions of a brand for touristic destinations are: awareness, image, loyalty, quality and value. All these dimensions build the branding equity of a destination. There is interdependency, between quality, image, loyalty and value. In order to determine the perception in regards to the quality of tourism services in Romania, in 2010 a comprehensive study was done among the inhabitants of Oradea city. Through this study we have pursued several objectives: to assess the importance of service characteristics, performance evaluation of tourism services in Romania, tourism personnel evaluation, in terms of evaluation and performance, perception of the quality-price ratio for Romania, compared with other tourist destinations. We call on the exploratory study conducted, as the value of the dimension- destination of the brand equity is given by the price-quality ratio. Using an explorative study on the market of Oradea city, it was highlighted the connection between perception of touristic services, estimation price
GHEORGHE GABRIEL SANDA
Full Text Available Cultural tourism is not a new form of tourism but a growing niche product; it represents a form of economic development. This concept has emerged as a result of the interaction between tourism and culture and the increasing consumption of culture. Globalization has led to the standardization of culture which implies that it does not benefit all communities and it can affect the local and regional cultures. The article wishes to present notions of culture and tourism and to highlight the main features of the concept of cultural tourism and its evolution over time from a niche market to a booming sector. Also it focuses on the specific features of the tourists that characterize this form of tourism. Cultural tourism is presented everywhere in the world, many destinations being known by tourists due to the cultural image they have. Among these destinations we can mention Paris with Versailles Palace, Notre Dame Cathedral; Rome with Colloseum; Targu Jiu with the ensamble of Constantin Brancusi.
Dirceu Tornavoi de Carvalho
Full Text Available The research aims to verify if the experience with country brands website influences the image and attractiveness of a touristic destination in the consumers’ minds as also in their intention to visit the destination. A pre-test/post-test pre-experimental study with a 30 undergraduate students sample in a university of São Paulo was conducted. The treatment consisted of exposing the subjects to the Iceland official touristic site. The dependent variables were the touristic attractiveness perception and the intention to visit Iceland. The evaluation of the browsing experience was measured using scales of online consumer behavior literature. The two hypotheses were: (1 that positive online experience positively influences the destination image formation and (2 positively influences the intention of visit, were supported by statistical means comparison tests before and after treatment. The content analysis of the open question, performed after treatment, showed the effect that the knowledge acquired by pleasurable navigation have in shaping the image and increasing the intention of visiting a touristic destination.
Full Text Available Introduction:The World Wide Web has become the primary instrument used by tourists in order to search for information. As a result, tourism websites pertaining to destinations need to be appealing and must convey their brand image in an appropriate, effective manner. However, there is no methodology in place to assess the quality and communicative effectiveness of destination websites that is scientifically sound and universally accepted. The development of such a methodology is one of the tasks we have proposed within the framework of the research project: “New strategies for advertising and promoting Spanish tourism brands online” (CSO2008-02627, funded by the Spanish Ministry of Science and Innovation. Method: The project team have developed an interdisciplinary, all-embracing analysis template combining certain automated analyses with other qualitative and quantitative ones. The template comprises a total of 12 subject areas and 154 indicators prepared on the basis of contributions from prominent experts in each of the fields of work. This article sets out the analysis methodology drawn up and possible applications are given. Results: The primary aim of the project is to provide an assessment methodology that would make it possible to optimise destination brand websites, thus providing a tool to support the work of public tourism destination managers.
Full Text Available This paper sheds light on the world of film tourism, the connection between the film as an image-making tool and the attractiveness of tourism destinations. In this context the present research analyses the phenomenon of film-induced tourism. Even though the phenomenon of the film tourism has been recognized, there are still few profound studies and a lack of the statistical data. However, the evidence of existence of such a phenomenon as film-induced tourism is incontrovertible. Thus, the little statistical data available on this topic indicates that such countries as UK, Australia, and New Zealand lead the way from the point of view of the film tourism. Existence of this type of tourism and its potentially significant economic value make understanding the drivers of film-induced tourism extremely important to know.
Destination branding is one of the most popular topic among tourism destinations researchers and practitioners however recent research revealed that it is a concept not clear. The purpose of presented paper is to enhance destination branding theory by introducing some new elements taken from other popular concepts used in destination management into destination branding theory. The concept of destination brand licensing was undertaken as a response to several critical argument raised against ...
Tourist destination choices depend, among other factors, on the match between the destination’s personality image and consumers’ self-concept, in line with self-image congruence theory. Motives also mediate this relationship, yet tourism research largely neglects the influence of avoidance motives. This study applies the product-based construct of undesired congruity, or consumers’ tendency to avoid undesired stereotypical images, to the context of web-based vacation destination information s...
George P. BABU
Full Text Available Malaysia is one of the economic superpowers in South East Asia, prospering at a fast pace as tourism is becoming one of the most important sectors of its economy. Areas like entertainment; beach and island tourism has become some of the major determinants of Malaysia’s phenomenal progress in tourism in the last few years. Yet one area that seems to get less attention is its cultural resources. Recently, Malaysia has turned out as one of the major destinations for the Indian Outbound Tourism market. This study looks into the situation that prevails in the area of cultural tourism in Malaysia and how are cultural as well as historical attractions of Malaysia viewed from the perspective of international tourists from India. With the help of descriptive analysis the study probes into the significance of Malaysia’s historical tourism and the awareness and perception about it among Indian visitors. Based on the study it is revealed that Malaysia’s cultural tourism resources are not promoted to the extent to which it becomes a significant part of the nation’s destination image. Lack of promotion and information available makes international visitors unaware about the potential of Malaysia as a cultural tourism destination. However, most of the tourists were satisfied with the cultural sites/attractions and think Malaysia is a reasonably good cultural destination.
Enongene, Vreny; Griffin, Kevin
Innovation has emerged as a re-occurring theme for the sustainability and competitiveness of the tourism and hospitality industry, and for faith-based tourism, the many and on-going changes within the demographics and purchasing behavior of the religious market in the past 10-20 years (Leisure Travel Group, 2013) calls for innovative approaches to enhancing the visitor experience, and attracting visitors. As Manson suggests, either you ‘innovate or die’. In so doing, Ireland is determined to ...
Babu P George
Full Text Available In the present research, Stanley Plog’s (1967 Psychocentrism – Allocentrism Visitation Model is reimagined. The researcher decomposes Plog’s original model and identifies five smaller bell shaped curves constituting five tourist personas within the normal distribution of tourist flow that depicts Plog’s model. The study also finds that, while allocentric tourists largely prefer nascent destinations, destinations that are close to the end of their life cycles become attractive to them once again.
Juan Felipe Tsao Borrero
Full Text Available Adventure tourism is a growing sector within the tourism industry and understanding its dynamics is fundamental for adventure tourism destinations and their local authorities. Destination benchmarking is a strong tool to identify the performance of tourism services offered at the destination in order to design appropriate policies to improve its competitiveness. The benchmarking study of Suesca, an adventure tourism destination in Colombia, helps to identify the gaps compared with successful adventure tourism destinations around the world, and provides valuable information to local policy-makers on the features to be improved. The lack of available information to tourists and financial facilities hinders the capability of Suesca to improve its competitiveness.
Green Tourism Marketing Model research as efforts to develop environmentally friendly tourism destination, the synergy of government, business and community participation become the driving force of tourism product development with highly competitive. In the long term, this research aims to provide the marketing concept of green tourism as economic development efforts and strengthen the environment (eco-growth) through the development of green tourism marketing models. The ...
Tourism policy matters in cultural tourism. The starting point of this paper is the observation that many tourism policy studies draw three inter-related conclusions. One, tourism policy must be inclusive and require the support of different stakeholders (Baker 2009; Bernhard Jørgensen and Munar...... 2009). Two, a balanced approach to tourism policy is needed to harness the benefits of tourism while mitigating negative effects (Budeanu 2009; Chang 1997; Jenkins 1997; Leheny 1995, Newby 1994; Teo and Yeoh, 1997). Three, tourism policies should accentuate and maintain the cultural uniqueness...... and authenticity of the destination (Morgan et al. 2011). It seems that many tourism authorities are ignorant of local interests, unaware of the touristification of local cultures and uninterested in promoting local cultures. But local cultures and communities are what that constitute cultural tourism....
Full Text Available Motto: "Ecological and economic deficits are now shaping not only our future, but our present. The future is here." Lester R. Brown (World on the Edge After 50 years of communism, of values destruction, of chaotic real estate evolution, of a kitsch tourist image perceived by those visiting our country, of values reversal, of values dilution, all of us who love our country and tourism wonder what and how to do to transform Romania into an attractive destination. We all know that we have marvelous places, we know that they are not promoted, but why those authorized to do so, don't do it, we don't know! Recently, the ones from National Geographic Traveler (the travelling publication with the widest audience, having over 8.5 million readers have given us a ball of oxygen, have shown us a ray of hope by classifying Maramures in the Top 20 mandatory tourist destinations for 2015, summing up a series of criteria: authenticity, sustainability, cultural richness, etc. Maramures has all these qualities. But it remains a micro region, and the rest of the country (with small exceptions has not attracted attention or tourists... The perception of Romania as a tourist destination is unclear; it has not got a good reputation as a bona fide destination for occasional tourists. This is caused partly by: deficiencies in the destination marketing, the absence of governmental support in tourism, the unprofessional practices in the business tourism sector, the low standards of the services for the visitors, the deficient infrastructure, improper facilities and pass-time activities, etc. The re-launching of tourism from Romania, of the tourist destinations and the attraction of a larger number of foreign tourists could bring supplementary benefits, but with many necessary changes, in the tourism managers’ opinion. “Two elements are essential in the tourism industry system: how to make use environmentally, sustainably of the tourism potential of the landscape and
Amelung, B.; Nicholls, S.
This study assesses the impacts of projected climate change on Australia's tourism industry. Based on application of the Tourism Climatic Index, it investigates potential changes in climatic attractiveness for Australia's major destinations, and discusses implications for tourist flows and tourism
Full Text Available Economic crisis -is an intensively mediated concept during the past years- it issues with the situation when the business medium confronts with the perspective of a fundamental change, usually sudden and unexpected, that threatens to significantly disturb the present socio-economic perceptions and the daily practice.Even if the emergent markets are the most vulnerable in crisis, they still adapt the easiest to the actual context, counting on economic flexible domains as the tourism industry or IT.The persistence of global economic crisis, but especially the touristy market fragility make it impossible to estimate the evolution of hospitality industry for the next two years. Crisis effects seem to be inevitable in the context where great tourism actors talk about consequences similar to the ones following the terrorists attacks in SUA, in September 2001.It is very important to understand the stress factors that prevent the optimum development of tourism discouraging the touristy flow towards once well-known destinations.Romania is not a touristy destination with a worldwide notoriety, not even European, but some issues like the localization outside those more and more unsafe touristy areas, the peacefulness regarding the terrorism implications and the special natural and anthropic potential, all these, create the necessary premises for promoting a specific tourism, able to induce tourists the idea of security.Among the difficulties that Romania confronts itself with, we mention: unfavourable international image, precarious touristy infrastructure estate and seldom application of quality standards. If these deficiencies are assumed and controlled in the immediate future, then the interest for Romanian tourism will continuously increase and safe tourism could become a tourism relaunching factor after the wrong start for the rural tourism, business tourism or balnear tourism.
Irma Magaña Carrillo
Full Text Available The Travel and Tourism Competitiveness Report (2011 issued by the World Economic Forum has as its main interest to establish how attractive the country’s tourism sector is in order to promote productive investment. This publication deals with the general objective of analyzing the performance of tourist economies such as Mexico, Japan, China and Singapore in the index, combined with some macroeconomic indicators. In the comparative analysis between the four economies, it is clear that Mexico needs to potentiate its tourist economy considering the large number of visitors but with a poor performance in tourism consumption and stay; issue that Japan has resolved itself. Mexico scored the lowest positions of the four countries: highlighting the issue of security and environmental sustainability in the worst positions. Singapore stands out positively because it has some top positions worldwide in pillars such as “Priority, rules and regulations” and “Priority of travel and tourism.” Note that the difference in these performances in the Index is not related to its macroeconomic performance.
Laura E. Sullivan; Rudy M. Schuster; Diane M. Kuehn; Cheryl S. Doble; Duarte. Morais
This study explores whether measures of residents' sense of place can act as indicators in the Limits of Acceptable Change (LAC) process to facilitate tourism planning and management. Data on community attributes valued by residents and the associated values and meanings were collected through focus groups with 27 residents in three Hudson River Valley, New York,...
Ida Bagus Kade Subhiksu
Full Text Available Recently, there has been a shift in the attributes of several museums in Ubud in order to attract more tourists to visit museums as cultural tourism attractions. Some museums have expanded their collections and add other attributes to complement their main collections, which as the potential to alter the idealism, functions, and roles of museums. Another challenge faced by museum operators is the development of other tourist attractions, such as the addition of tourism destination attributes in Ubud, which was initially known as tourism destinations that offered art and culture such as dance performances and museums, and now have expanded into yoga destination, adventure destination, and so on. Based on these factors, the problem statements in this research are formulated as follows: (1 How are museums as tourist attractions in Ubud area, from the perspective of operators? (2 How are museums as tourist attractions in Ubud area, from the perspective of visitors? (3 How is the relationship between museums and other tourism components when examined from the role of museums as cultural tourism attractions in Ubud area?. This research on museums was conducted in the Ubud area because Ubud has made museums as the cultural tourism attractions in the area, which include the Blanco Museum, Museum Puri Lukisan, Agung Rai Museum of Art (ARMA, the Rudana Museum, and Neka Art Museum. This research is based on the theories of museum management, marketing, and theories on cultural tourism attraction. The research involved the participation of 82 foreign visitors and 79 domestic visitors as respondents, in addition to five museum owners and two museum professionals as informants. The conclusion of this research are as follows: (1 From the perspective of museum operators, museums function as cultural tourism attractions, as sources of historical information, as the media for cultural preservation, and the actualization of the noble objective of the museum
to draw benefits from tourism developments or to decline participation in tourism with only little or no losses of sources of income and wealth. If tourism should fulfil sustainability goals related to conservation, poverty, and human development, it needs consistent governmental intervention...... into the process of commodification of nature in order to examine the institutional, economic, and social conditions that enable destinations to benefit from conservation through tourism. Using examples from conservation-based tourism projects in Tanzania, the paper makes a critical examination...
Cezar Mihălcescu; Beatrice Sion
One of the important activities of tourism marketing is the creation and distribution of tourism information. This is required by consumers, tourism agencies and tour operators in order to facilitate search and to monitor related products and services. Tourism information includes information regarding potential tourism activities, tourism sights, the means to reach them and other information concerning a destination. Each destination is characterized by a sum of specific pieces of informatio...
Rayamajhi, Subash; Nepali, Manoj
Destination marketing is an important tool to attract travellers to the destination in this fast growing economic sector of tourism industry. The main factor which should be considered during destination marketing is customer environment where the customer experience, product and prices act as the value cluster for the traveller. The second factor includes competitor environment where destination should keep itself most popular among its competitor destinations to attract a significant share ...
The natural and anthropic tourism resources of a certain area generate specific tourism forms, which complete each other within the different destination categories.The rural area in Dobrudja has diversified tourism potential, provided by the contrast of natural environment factors, ranging from the oldest and to the youngest relief units, natural protected areas, spa resources and cultural, historical, religious sites, as well as multicultural local customs and traditions of the rural area. ...
The nature, extent, and implications of innovation in tourism are increasingly investigated in academic research, but the policies that affect these transformations in the industry and at tourism destinations are not equally well conceptualised theoretically or analysed empirically. The purpose...... framework of policy instruments for innovation in tourism. New generations of policies instigate a mainstreaming of the innovation agenda in ways that proceed beyond the traditional policy concepts....
Sustainable tourism is a new concept for tourism sector; it is tourism that reduces negative tourism impacts and brings benefits instead. The current problem of sustainable tourism is lack of attractive tourism products. Their development is crucial since customers seek for experiences at a destination. Russians are an important segment for Finnish tourism, therefore their consumer behaviours has to be studied. The aim of this research is to find how to develop a tourism product for susta...
Shuxin Wang; Yiyuan Hu; Hong He; Genxu Wang
The tourism footprint family comprises the tourism ecological footprint (TEF), the tourism carbon footprint (TCF) and the tourism water footprint (TWF). The tourism footprint represents an important tool for quantitatively assessing the impact of tourism activities on the ecosystem of a tourist destination. This paper systematically reviews the relevant literature on TEF, TCF and TWF, analyses and summarizes the main progress and failures in the analytical frameworks, research methods, measur...
Salazar, Noel B.
Planning a vacation and going on holidays involve the human capacity to imagine or to enter into the imaginings of others. Seductive images and discourses about peoples and places are so predominant that without them there would be little tourism, if any at all. Tourists are invited to imagine themselves in a paradisiacal environment where the local landscape and population are to be consumed through observation, embodied sensation, and imagination. Destination marketers, however, have no mon...
Zhihui Gu; Yan Zhang; Yu Chen; Xiaomeng Chang
Location-based service information, provided by social networks, provides new data sources and perspectives to research tourism activities, especially in highly populated mega-cities. Based on three years (2012–2014) of approximately 340,000 check-in records collected from Sina micro-blog at 86 tourist attractions in Shenzhen, a first-tier city in southern China, we conducted a comprehensive study of the attraction features involving different aspects, such as tourist source, duration of stay...
Travel photography is a growing and highly popular form of tourism in most parts of the world but despite huge potentials, certain places in the world have yet to capitalize on this opportunity. Among these destinations, Nepal, a country filled with breath-taking landscape and ever-vibrant and growing urban cities has done little to provide this experience of trav-el photography to travelers. Hence, the goal of this Bachelor’s thesis was to develop an at-tractive, affordable and unforgettable...
Full Text Available Tourist activities motivate tourists to visit a destination. Tourism evaluates motives and protects them largely from harmful influences. Tourism evaluation aims to establish the value of natural tourist attractions and of those created by humans. Along with tourist attractions, destinations are also evaluated in order to find out about their utility. The evaluation of a destination and its particular attractions is expressed by the realized tourist traffic for the observed period. Protection of tourist attractions is a systematic activity against all kinds of pollution. It also includes the sustainability of traffic flows in tourism destination. Management in tourism industry has an irreplaceable role in that.
Full Text Available In recent years, Bulgaria is about to market successfully one of the few competitive advantages that the country has as a tourist destination – the diverse and authentic nature. It is an indisputable fact that tourism in its diversity is closely linked to the choice of destination. Sustainable destination management is critical for tourism development, particularly by having effective spatial planning and land use control and through investment decisions on infrastructure and services. The aim of this paper is to propose a management model of a tourist destination in the context of the ideas and policies for sustainable development. The thesis that is justified is that sustainable tourism destination is the result of a proper use of an appropriate governance model. The development and implementation of specific management model make the destination of an all year-round tourism in its different varieties (recreational, sports, etc., bearing economic, social and environmental benefits to society.
Raúl Valdez Munoz
Full Text Available Travel is one of the most popular items people tend to be comfortable with purchasing over the Internet. Hypertext is a form of electronic text composed of blocks of words (or images linked electronically by multiple paths, chains, or trails. This study explores the importance of hypertext in the travel destination choice from websites. Results show that hypertext links containing images of destinations, informative texts, and search tools are the three most important features utilized by tourist website browsers. This study aims to offer insights into new areas for further research on tourism websites design, application and evaluation.
In the next twenty years tourism will grow strongly and two thousand million tourists will invade present and future tourist destinations. As a consequence, tourism creates unpredictable impacts on the environment. In this context an important role is played by “undetected tourism”. This term is referred to the unorganized tourism, which takes places directly between tourists and local communities, a process still little analysed by official studies and statistics. The undetected tourism in s...
Clavería González, Óscar
Most tourism research is centred in the world's top tourism destinations. The present study focuses on the interactions between tourism and economic variables in twenty emerging markets. First, we provide a descriptive analysis and we rank the countries according to their percentage average annual growth in relation to a set of economic and tourism indicators during the last decade. By means of categorical principal component analysis we synthesize all the information of the rankings into two...
Mohd Fadil Mohd Yusof; Hairul Nizam Ismail
In order to establish a strong destination branding, understanding the process of image in positioning the destination is crucial. Arguably, a brand identity for a tourist destination that makes up a name is often captured from the user point of view. However, little was understood as to how the stakeholders perceived image-making, and later, the branding of destination and their influence. In this context, brand identity through projection of Destination Management Organizations (DMOs), sign...
Full Text Available When looking at the increase of tourism in a destination, it can be said that tourism is a valuable part of the economy. The proposal offered by today’s competitive paradigm: that higher the number of tourists visiting a city, the higher the income, sounds good at first. The increased number of tourist arrivals gives the appearance of increasing desirability of the city. Parallel with the increased tourism activities, new buildings, new lifestyles, foreign capital and new socio-economic relationships appear rapidly and replace the traditional ones. However, there will be a huge amount of social, cultural, economic and environmental problems faced by the local people as well as the tourists the city. Tourism paradox is the name given to the phenomenon where tourism industry destroys natural and cultural environment in a destination that is necessary for tourism activities. On the other hand the balance, which does not change and disturbs the social and economic relations at the destination is called “tourism equinox”. Therefore, spatial reorganization and urban regeneration play a crucial role for the marketing of cities and this transformation action affects all infrastructure facilities, restorations of old buildings, reorganization of historical zones, and revitalizing the architectural style of the cities. New projects and approaches to solve the problems caused by the growth of urban populations and to establish healthy sustainable tourism destinations are becoming more important than ever. Tourism detox is a treatment that is intended to remove harmful substances from these destinations. This paper investigates the influence of tourism paradox and tourism equinox on urban environments in relation to tourism activities and the protection of natural and cultural resources with the help of tourism detox. It primarily relies on qualitative research to understand the main futures of tourism paradox, equinox and detox taking the physical
van der Zee, Egbert|info:eu-repo/dai/nl/413578291; Gerrets, Anne-Mara; Vanneste, Dominique
Tourism destinations are complex systems of interrelated entities without a hierarchical chain of command. In order to enhance the ability of destinations to create a high quality, authentic tourism experience, a management perspective based on networks, personal relationships, trust, and
Full Text Available The paper is dedicated to the issues of rural tourism with regard to the visitor’s loyalty towards the destination in a sustainable development context. Particularly, the findings of the research focused on exploring mutual relations among quality dimensions of the rural destination, overall satisfaction of the visitor, and his or her loyalty towards the destination are presented. A structural model was used to explore the relations among quality dimensions, overall satisfaction, and loyalty in the specific environment of the Czech Republic (inland European country, EU member, until 1989 a socialist country, nearly 93% municipalities with fewer than 3000 inhabitants. The research results allow deeper understanding of the visitor’s behavior and the factors influencing the loyalty towards the destination. The significance order of the dimensions according to their direct influence on the required loyalty towards the destination, i.e., coming back to the destination and spreading positive references to the destination, is as follows: 1. well-being, 2. image, 3. services. We conclude that overall satisfaction directly influences loyalty towards the destination.
Dridea Catrinel Raluca
The negative effects of the economic crises have also affected the international tourism activity. As a result, many destinations have chosen to underline the importance of tourism components like: food and beverage, accommodation, transport and nevertheless leisure. The leisure services have dramatically changed the notoriety and competitivity degree of destinations by enlarging the touristic offer, by diversifying it and creating new forms of tourism. The mountain tourism infrastructure and...
Full Text Available Tourism, as a global phenomenon, has found its place in every corner of the world. During a certain period of time, the tourism market has become saturated by mass tourism causing the creation of new attractive destinations for tourists. Thus, some of the border areas in the world attract and keep passers-by while transforming into the new tourist destinations. In this paper, it is possible to see relations and interconnections between tourism and international boundaries. Tourism in border regions has an opportunity to activate these areas that are often neglected by the state. Some European countries have taken advantage of this opportunity and they improved their tourism industry by developing their border regions. This kind of tourism development can be applied in Serbia and, in that way, activate the border areas of our country. However, in order to develop tourism in these areas, it is necessary to have an adequate international cooperation between two or more states. This can be achieved by various instruments of cross-border cooperation in tourism through the engagement of neighbouring countries in joint plans and cooperation.
Master's thesis in International hotel and tourism management Most destination branding literature ignore the poetics and the actual exercise of destination branding only dwelling much on the promotion of brands. Again many branding and destination branding studies fail to distil some unique challenges between place and product branding and their inspiration comes from general marketing literature. The researcher outlines a conceptual framework for developing a destination brand namely th...
Cities are a major player for an urban tourism destination. Massive tourism movement for urban tourism gains competitiveness to the city with similar characteristic. The new framework model for new wave urban tourism is crucial to give more experience to the tourist and valuing for the city itself. The integrated city is the answer for creating a new model for an urban tourism destination. The purpose of this preliminary research is to define integrated city framework for urban tourism development. It provides a rationale for tourism planner pursuing an innovative approach, competitive advantages, and general urban tourism destination model. The methodology applies to this research includes desk survey, literature review and focus group discussion. A conceptual framework is proposed, discussed and exemplified. The framework model adopts a place-based approach to tourism destination and suggests an integrated city model for urban tourism development. This model is a tool for strategy making in re-invention integrated city as an urban tourism destination.
Ryan Pratama Sutanto; Listia Natadjaja; Erandaru .
High profit income has attracted South Asian countries to compete in the fields of tourism marketing. Destination branding as a differentiating factor is an alternative approach in marketing communication. The purpose of this research is to make a comparison study of destination branding application in Singapore's, Malaysia's and Indonesia's tourism official websites. Destination branding in websites as part of promotion campaigns is a strategy used by each country to promote tourism to consu...
Smitherman, David; McClure, Wallace
The Space Transportation and Destination Facilities section focused on space transportation vehicles-from use of existing vehicles to development of specialized transports-and on space stations, space business parks, space hotels, and other facilities in space of the kind that eventually would provide services for general public space travel (PST) and tourism. For both transportation and destination facilities, the emphasis was on the identification of various strategies to enable a realistic incremental progression in the development and acquisition of such facilities, and the identification of issues that need resolution to enable formation of viable businesses. The approach was to determine the best: (1) Strategies for general PST and tourism development through the description and analysis of a wide range of possible future scenarios. With these scenarios in mind the section then identified. (2) Key issues to be explored. (3) opportunities to eliminate barriers. (4) Recommendations for future actions. (5) Top-level requirements and characteristics for general PST and tourism systems and services that would guide the development of transportation and destination facilities.
Sasu Dinu Vlad; Bagaian Nicula Iulia Andrea
The image we have about a country has a huge impact on how we view it as a tourist destination, a place to invest in, or a place to buy the brands we love from. In todays globalised market the battle for tourism, exports, and inward investment is extremely intense as brands have become more and more the vehicles for communicating national identity.
Purpose – Destination branding is one of the most popular topics among tourism destinations researchers and practitioners however recent research revealed that it doesn’t have a clear concept. The purpose of presented paper is to enhance the destination branding theory by introducing some new elements taken from other popular concepts used in destination management into destination branding theory. The concept of destination brand licensing was undertaken as a response to several critical arg...
Full Text Available Cultural tourism around the world is big business. Tourism stakeholders within tourism destinations understandably work hard to develop brands and images that entice cultural tourists to visit. However, when tourism stakeholders involved in this process do not prioritise host community selfknowledge, cultural integrity is compromised and cultural distortion inevitably arises. The purpose of this paper is to raise the issue of congruity between tourism brand and tourist experience, and to make a plea for the consideration of history in the imaging, branding and interpretation processes. The conclusion is that the effective use of local history can illuminate host community self-knowledge for the benefit of both cultural tourist and host community.
Full Text Available Tourism development requires the roles of both regional and central government. The roles of those governments in the economic development belong to the aspects of planning, policy, regulation, and public facilities development to support the tourism industry. Kulonprogo Regency has several nature-based tourism destinations that can actually be developed, but it has not been optimal yet. This study aims in determining the roles of the Government of Kulonprogo Regency in developing the tourism economy to be optimal in their area by concerning the environmental issues. This study uses the triangulation in both the data and the methods used. The theoretical approach used is the institutional economics based on the model of Williamson. The results of this study indicate that the roles of the all elements of government of Kulonprogo in the field of tourism economy development are the construction and the development of tourism destinations facilities, tourism marketing, tourism industry, and integrated related institutions. The determination of the prior destinations by the central government in 2017 was followed by the adoption of 5 zoning destinations/tourism strategic areas (KSPD in Kulonprogo. Policies in the tourism sector is also followed by the policies on investment, particularly for infrastructure investment since the rapid growth of the investment climate and the development of mega projects in Kulonprogo (central-provincial government to ignite the economic and the tourism development. Programs that are conducted by Kulonrogo Government through the Department of Tourism, Youth, and Sports in tourism are expected to affect the behavior/mindset of the tourism actors to concern and be more aware of tourism issues in anticipating the livelihood changes of most people in Kulonprogo (non-tourism changes into the tourism. The government should monitor and control the tourism destination development by concerning the issues of capacity
Jensen, Camilla; Zhang, Jie
to tourism are demonstrated: the general price competitiveness of the destination, tourism infrastructure and the provision of safety. The econometric models also confirm the relevance of other conventional explanatory factors of trade in services such as GDP per capita and internet usage. The last part...... growth rates in the number of arrivals. There is also found to be a positive effect on the average income earned per tourist from being a liberaliser....
Metodijeski, Dejan; Temelkov, Zoran
The subject of this paper is tourism policy, climate change and sustainable development. We consider climate change to be one of the biggest problems of modern living, and the tourism is one of the many sectors affected mainly through the changing faces of tourist destinations. After the climate change we observe reduced numbers of tourists in those tourist destinations. Tourism is the antithesis of bad weather and can be developed only in areas that are not affected by such conditions. For t...
Hjalager, Anne Mette
Over the past couple of years, the term "innovation" has increasingly been used to described the development behaviour of tourism enterprises, destinations and the tourism sector. This article discusses various definitions. Examples of major changes in the tourism sector are given within...... the framework of a model that distinguishes between regular, niche, revolutionary, architectural innovations. It is stated that the tourism industry per se is not as crucial for innovations as the supplying and regulating sectors. Accordingly, policies aiming at innovation in tourism should not uniformly focus...
Hjalager, Anne Mette
the framework of a model that distinguishes between regular, niche, revolutionary, architectural innovations. It is stated that the tourism industry per se is not as crucial for innovations as the supplying and regulating sectors. Accordingly, policies aiming at innovation in tourism should not uniformly focus......Over the past couple of years, the term "innovation" has increasingly been used to described the development behaviour of tourism enterprises, destinations and the tourism sector. This article discusses various definitions. Examples of major changes in the tourism sector are given within...
Full Text Available Promoting the tourism destination in the right and best possible way is today one of vital marketing activities of all Destination Management Organizations. Only successful promotion can entice and attract potential travelers to visit the destination. The number of new destinations is increasing every year and some of them are quite similar. Market segmentation is one of the starting points for devising marketing strategy. Only by presenting the destination to the right segment of potential clients in the right way will a destination maximize the effectiveness of its marketing and promotion. Tourism destination marketers will continue to face considerable challenges in the future: they will have to take account of the needs, wants and expectations of more mature and knowledgeable customers, and the corresponding need for more up-to-date and reliable information upon which to base decision-making. In the future only marketing which includes collaborative dimensions will meet its objectives fully.
Full Text Available This paper examines the concept of the destination in strategic tourism develop- ment. It will then look at international best practice and how the SVP/ Hudson Model can be used as a tool to shape the planning, management and marketing of tourism destinations. This analysis will include a review of the critical success factors from lea- ding destinations and in particular, the role of and need for innovation. The concept ofinnovation in tourism will be examined and examples of how innovation has been used in a range of European destinations will be considered in detail. This will include evi- dence from key stakeholders, as well as analysis of the PR and media interest generated by an innovative approach to tourism destination development. The paper will examine key issues such as branding and positioning, along with the importance of clear strate- gic planning, having an effective destination management organisation and delivering benefits to the host community. In an increasingly competitive marketplace the need for destinations to ‘’stand out in a crowd” is essential. International benchmarking is vital to understand how well you are doing compa- red with your competitors whilst innovation ensures that the competitive edge is always maintained. The paper will include detailed case studies, consideration of the concepts of in- novation and benchmarking and focus on the main lessons for destinations in emerging tourism economies
Bødker, Mads; Browning, David
of networking. The article then draws on early research about the roles of locals and tourists in the making of place during the course of their networking activities, and suggests how an understanding of the social environment of tourists might be used as a grounded resource for design. Our analysis...... of a staged encounter between a single tourist and four locals generates insights used to shape a design space, a first step in the development of appropriate, engaging design interventions in the domain of tourism....
Under what circumstances should a citizen be able to avoid the penalties set by the citizen's home country's criminal law by going abroad to engage in the same activity where it is not criminally prohibited? Should we view the ability to engage in prohibited activities by traveling outside of the nation state as a way of accommodating cultural or political differences within our polity? These are general questions regarding the power and theory of extraterritorial application of domestic criminal law. In this Article, I examine the issues through a close exploration of one setting that urgently presents them: medical tourism. Medical tourism is a term used to describe the travel of patients who are citizens and residents of one country, the "home country," to another country, the "destination country," for medical treatment. This Article is the first to comprehensively examine a subcategory of medical tourism that I call "circumvention tourism," which involves patients who travel abroad for services that are legal in the patient's destination country but illegal in the patient's home country--that is, travel to circumvent domestic prohibitions on accessing certain medical services. The four examples of this phenomenon that I dwell on are circumvention medical tourism for female genital cutting (FGC), abortion, reproductive technology usage, and assisted suicide. I will briefly discuss the "can" question: assuming that a domestic prohibition on access to one of these services is lawful, as a matter of international law, is the home country forbidden, permitted, or mandated to extend its existing criminal prohibition extraterritorially to home country citizens who travel abroad to circumvent the home country's prohibition? Most of the Article, though, is devoted to the "ought" question: assuming that the domestic prohibition is viewed as normatively well-grounded, under what circumstances should the home country extend its existing criminal prohibition
Dolors Vidal Casellas
Full Text Available This article aims to provide an overview of the products Catalonia has to offer in terms of religious tourism. The growing interest in this kind of tourism worldwide, and in Catalonia itself, along with the region’s wealth of religious heritage (particularly connected to the Christian Church contrast with the lack of religion-based tourism products available, which results in its absence from the region’s image as a tourism destination. In view of this, the Faculty of Tourism (University of Girona, the Vic Bishopric’s Albergueria-Centre for Cultural Dissemination and the Tarraconense Episcopal Conference’s Interdiocese Secretariat for the Custody and Promotion of Holy Art (SICPAS decided to address the situation with the help of funding from the Autonomous Government of Catalonia. In order to re-position Christian religious heritage in the image of Catalonia as a tourist destination, the aforementioned parties embarked upon a project to set up a series of routes throughout the region, branded under the name Catalonia Sacra.
The paper focuses on the development of „dark“ tourism as a type of special interest tourism. The study included analysis of the definition of „dark“ tourism, tourist motivations for this type of tourism, Stone' s typology of dark destination offers, and a portion is devoted to the role of „dark“ tourism in contemporary society. Also there are important „dark“ tourism destinations in the world as an example of this type of tourism development. The work includes a reference to the promot...
Kock, Florian; Josiassen, Alexander; Assaf, Albert
Most studies that investigate tourists' choices of destinations apply the concept of mental destination representations, also referred to as destination image. The present study investigates tourists’ destination choice processes by conceptualizing how different components of destination image...... are mentally processed in tourists' minds. Specifically, the seminal dual processing approach is applied to the destination image literature. By doing this, we argue that some components of mental destination representations are processed systematically while others serve as inputs for heuristics...... that individuals apply to inform their decision making. Understanding how individuals make use of their mental destination representations and how they color their decision-making is essential in order to better explain tourist behavior....
Dr. Kaushtubh Jain*, Prem Shankar Dwivedi
Tourism is a growing service industry which contributes a substantial amount in many parts of the world. In India, Chhattisgarh is one of the important destinations for the national and international tourists with its unique and enchanting land abounding in scenic beauty, rich in flora and fauna. To make the tourism a great success one has to take advantage of the modern technology to full extent. Many countries are promoting tourism and it has become a source of major income for countries li...
Camilleri, Mark Anthony
This chapter introduces its readers to the concept of tourism. It sheds light on the rationale for tourism, as it explains the tourists’ inherent motivations to travel. It also describes different aspects that together make up the tourism industry. Tourists travel to destinations that are accessible to them. They require accommodation if they are visiting a place for more than twenty-four hours. Leisure and business travellers may also visit attractions, and engage themselves in recreational ...
Angelkova, Tanja; Koteski, Cane; Jakovlev, Zlatko; Mitreva, Elizabeta
Tourism is an activity that can have a really big impact on sustainable development. Sustainability of tourism involves extensive cooperation between tourist companies, tourist destinations and national, regional and local authorities in order to cover a broad group of challenges and at the same time to remain competitive. Opportunities for sustainable tourism development and preservation of its competitiveness, largely influenced by the quality of the environment, preserved and attractive...
Scott, Noel; Cooper, Chris
This paper examines a series of strategic initiatives that have been undertaken by Tourism Queensland (TQ), a State Tourism Organization in Australia, to develop tourism and in particular to develop networks in tourism destinations. This paper firstly examines the nature of sustainable urban tourism (SUT) and discusses approaches to defining it. It suggests that developing SUT requires a generic approach to improving sustainable tourism operations amongst all suppliers in an urban area. Furth...
Asia and the Pacific is not only a major tourism destination region but also an increasingly important tourism outbound market. This study, a collaborative project between Tourism Australia (TA) and the World Tourism Organization (UNWTO), aims to provide an up-to-date perspective of the major tourism trends in five key South-East Asian outbound markets: Indonesia, Malaysia, Singapore, Thailand and Vietnam. The report includes a regional overview in terms of tourism and travel patterns, a deta...
Hjalager, Anne-Mette; Konu, H.; Huijbens., E.H.
Driving forces behind the successful development of coherent wellbeing tourism in the Nordic region. An innovation perspective on developing a particular Nordic content of wellbeing offered by tourism enterprises and destinations across the five Nordic countries...
The nature, extent, and implications of innovation in tourism are increasingly investigated in academic research, but the policies that affect these transformations in the industry and at tourism destinations are not equally well conceptualised theoretically or analysed empirically. The purpose...... of this article is, in an analysis of the literature, to interpret the rationale behind innovation policy, and to explain the persisting challenges related to acquisition of an informed foundation for policies based upon quantitative and qualitative inquiries. Observed in a historical perspective, innovation...... framework of policy instruments for innovation in tourism. New generations of policies instigate a mainstreaming of the innovation agenda in ways that proceed beyond the traditional policy concepts....
Craggs, Ruth; Gorman, Catherine; Griffin, Kevin; mottiar, ziene; Quinn, Deirdre; Quinn, Bernadette; Ryan, Theresa
The Students in Action Project in the School of Hospitality Management and Tourism was established in 2012 as a way of engaging students and working with stakeholders in a destination. The overall aim of the project was to immerse students in an active collaborative learning environment within the destination to identify ways in which tourism could be enhanced. In the 2014/2015 academic year the project involved over 300 students from a variety of programmes and modules working with local sta...
Arkan, Irfan; Unsever, Ilker; Halioui, Salma
When looking at the increase of tourism in a destination, it can be said that tourism is a valuable part of the economy. The proposal offered by today’s competitive paradigm: that higher the number of tourists visiting a city, the higher the income, sounds good at first. The increased number of tourist arrivals gives the appearance of increasing desirability of the city. Parallel with the increased tourism activities, new buildings, new lifestyles, foreign capital and new socio-economi...
L. V. Martseniuk
Full Text Available Purpose. In the world market of tourist services the extreme tourism is very popular, as it does not require the significant financial costs and enables year on year to increase the offers of holiday packages, associated with active travel. Ukraine has significant potential for the development of extreme kinds of rest, but it is not developed enough. Forms of extreme tourism are unknown for domestic tourists, and therefore, they formed a negative attitude. The aim of the article is the analysis of extreme resort potential of Ukraine and promotion of the development of extreme tourism destinations in the travel market. Theoretical and methodological basis of research is the system analysis of the problems of ensuring the competitiveness of the tourism industry, theoretical principles of economic science in the field of the effectiveness of extreme tourism and management of tourist flows. Methodology. The author offers the directions of tourist flows control, which differ from the current expansion of services to tourists in Ukraine. The development of extreme tourism with the help of co-operation of railways and sport federations was proposed. Findings. During the research the author proved that the implementation of the tasks will be promote: 1 increase in budget revenues at all levels of the inner extreme tourism; 2 raise the image of Ukraine and Ukrainian Railways; 3 increase the share of tourism and resorts in the gross domestic product to the level of developed countries; 4 bringing the number of employees in tourism and resorts to the level of developed countries; 5 the creation of an effective system of monitoring the quality of tourist services; 6 the creation of an attractive investment climate for attracting the investment in the broad development of tourism, engineering and transport and municipal infrastructure; 7 improvement the safety of tourists, ensure the effective protection of their rights and legitimate interests and
Based on the above findings, it is recommended that more tourism outlets need to be discovered and developed to accommodate more traders to emerge around tourism destinations. Keywords: Sustainability, Impact, Tourism, Livelihoods. Le tourisme n'étant pas une activité économique isolé, il s'étend sur le domain des ...
Full Text Available Business travel is nowadays a key component of tourism industry and an important instrument for reducing seasonality. Literature has identified several attributes that affect the decision-making process when choosing a destination to hold an event. The main objective of this research is to determine their importance and how they influence the decision-making process. Vilamoura in Portugal and Marbella in Spain are the destinations under analysis, as they are important seaside destinations where business travel has contributed to a successful meeting industry. In order to achieve the study’s aim, a qualitative methodology based on semi-structured interviews both to event organisers and suppliers has been conducted. The findings confirm the hypothesis that underpinned the study, demonstrating that destination image is the main determining site-selection factor. This investigation, proposed as an exploratory examination for further research, could constitute a useful resource for event professionals to improve their destination promotion and their positioning.
SARI Suzanna Ratih
Full Text Available Borobudur as one of the international tourist’s destination in Indonesia which having compromised their sense of identity before, tourists have their own set of images about tourism destinations. In that destination tourists usually create some tourism activities which needed space to facilitate. Many times such condition caused many problems that lead conflict among the local people. People tried to provide some supporting tourist facilities in order to fulfil the needs of tourist’s activities. People will further utilize some spaces of their village to build tourist facilities. Rich people usually dominated this kind of business. This becomes the fact that many of the fears surrounding tourism are closely associated with a wide range of social problems, especially in terms of determining tourism spatial. Each people tried to collect dollar from tourist as much as possible to provide tourism spatial by ignoring “guyub” and “gotong royong” as traditional principle of their live. This may create disharmony among the society and some people will not get the benefit from tourism activities. Therefore, to learn more detail about the role of “guyub and gotong royong” as social cohesion among people in Borobudur, there is a need to do this research in order to give some recommended strategy to solve thr problem regarding social cohesion and tourism spatial. By using descriptive method, researcher would like to present a case study about that matter in one of tourism village in Borobudur. The output of this research is to give an overview how tourism activities give significant influence towards the power of social cohesion in reducing the appeared conflict. The developed strategy will be used to tighten the relationship among the people, through re-empowering the traditional social cohesion so called ”guyub” and “gotong-royong”. By doing so, it is expected that integrity and cohesiveness in a social structure could always be
Full Text Available Le tourisme noir (eng. dark tourism, ou le tourisme à caractère révérenciel, est une forme contemporaine du tourisme de niche, qui prend récemment des proportions de plus en plus considérables parmi les chercheurs, de même que dans la pratique du tourisme. Rwanda nous relève une multitude de facettes que le discours peut engendrer au niveau sociopolitique. Question d’ethnie et de revendication territoriale, y compris du pouvoir, le coup d’Etat superposé au génocide, événement tragique qui a ébranlé le monde africain en 1994, représente un véritable creuset d’investigation discursive. En quête de la vérité, notre travail se penchera sur l’image que Rwanda cherche aujourd’hui à se faire à l’étranger, au-delà des voix oblitérées par des secouements totalitaristes. De cette manière, on va analyser comment ce pays réussit à s’en sortir graduellement de son drame, grâce au discours avec un message universel - le tourisme, et la manière dont cela devient visible sur les sites Internet spécialisés en conseil de voyage. En fait, le voyage au Rwanda représente l’hommage que le Monde offre, même s’il s’agit du niveau d’une expérience littéraire, car, à travers le discours littéraire, on descendra aux lieux tragiques avec l’écrivaine ivoirienne Véronique Tadjo.
Full Text Available City daily overexertion impels tourists wish to travel. Rural tourism behavior is determined by a set of motivational factors that makes him appreciate favorable tourist destinations. In order to analyze and assess the opinions and attitudes of tourists in rural areas we realized a market survey, the results being presented in the article below. Future trends, the growth rate of market depend largely on the wishes and intentions of goods or services consumers. This study involves the engagement of a number of 658 respondents, which were interviewed to determine the basic motivations in choosing countryside. The working methods used were analysis, synthesis and questionnaire survey as a research method. Results refer to the following: about 59 percent, spend up to 10% of annual income for vacations and travel, for rural tourism this amount is much lower; the association of the term „rural tourism” in the local tourist mind, oscillates among „a villa” in rural areas or „active vacation” (biking, hiking, riding, swimming or hunting; customer loyalty is one of the goals of marketing activities undertaken in hostels or other travel service providers. In conclusion, we mention that the variety of motivational factors in choosing tourist destinations in rural areas drive this type of tourism.
Full Text Available Tourism is a critical, cross-cultural social behavior in contemporary society and provides diverse experiences based on different regional resources in destinations. This research identified the attributes associated with Korean golf tourists’ images of seven destination regions in Mainland China. A content analysis of 328 golf tourists’ blogs indicated that each region had different combinations of destination attributes, but these were partially hidden in vivid descriptions of playing experiences. The narratives were coded with 15 golf destination attributes with 136 headwords and they reflected both place-centred images and interactions through perceptual experiences with different social groups. The golfers greatly appreciated congestion control at courses and social interaction during their tours, including the services of local human resources and play partners. The seven Chinese golf destinations had different perceived characteristics and relationships with South Korean society. Thus, they had dissimilar destination images for Korean golf tourists. Historical ties and geographical proximity played important roles, including, for example, the significant presence of ethnic Koreans in northeast China.
Assaf, A. George; Josiassen, Alexander; Woo, Linda
The increased market saturation and competition in both domestic and international tourism destinations have renewed interest among hotel operators in identifying the key drivers of hotel performance. This paper presents a comprehensive analysis of the determinants of hotel performance and their ...
Yevtushenko Viktoriia А.
Full Text Available The aim of the paper is to study the dynamics of economic indicators of international tourism, the main problems, trends and prospects of the industry development in the world market and an individual country, the role of the country’s image and its impact of on the creation of a competitive tourist product. There considered the dynamics of statistical indicators of the international tourism structure, in particular the tourist flow, contribution to the world GDP and employment, and national economies. The analysis of the status of the tourist industry of Ukraine in the context of the main economic indicators and hotel infrastructure is conducted using the example of Kharkov region. The role of the image and its influence on the competitiveness of the national tourist product is revealed. On the basis of correlation analysis, forecast models for a number of indicators are created. The present trends in the development of the tourist industry of Ukraine are identified and recommendations on improving its competitiveness are given.
"While we teach, we learn" (Roman philosopher Seneca) One of the most beneficial ways to remember a theory or concept is to explain it to someone else. The offer of fieldwork and visits to exciting destinations is arguably the easiest way to spark a students' interest in any subject. Geology at A-Level (age 16-18) in the United Kingdom incorporates significant elements of field studies into the curriculum with many students choosing the subject on this basis and it being a key factor in consolidating student knowledge and understanding. Geology maintains a healthy annual enrollment with interest in the subject increasing in recent years. However, it is important for educators not to loose sight of the importance of recruitment and retention of students. Recent flexibility in the subject content of the UK curriculum in secondary schools has provided an opportunity to teach the basic principles of the subject to our younger students and fieldwork provides a valuable opportunity to engage with these students in the promotion of the subject. Promotion of the subject is typically devolved to senior students at Hessle High School and Sixth Form College, drawing on their personal experiences to engage younger students. Prospective students are excited to learn from a guest speaker, so why not use our most senior students to engage and promote the subject rather than their normal subject teacher? A-Level geology students embarking on fieldwork abroad, understand their additional responsibility to promote the subject and share their understanding of the field visit. They will typically produce a series of lessons and activities for younger students using their newly acquired knowledge. Senior students also present to whole year groups in seminars, sharing knowledge of the location's geology and raising awareness of the exciting destinations offered by geology. Geology fieldwork is always planned, organised and led by the member of staff to keep costs low, with recent visits
In 2015 the scenario of global tourism has radically changed. The new scenario has shifted from the approach of the foregoing “closed-circuit” international tourism flows and the creation of different development centres of the tourism economy in the world taking over the global business that was previously in the hands of Europe and North America. The globalisation of tourism is unavoidable and, in many respects, positive. The creation of new tourist destinations and new countries generating...
Andreja Rudancic-Lugaric, B.Sc
The dynamic changes in the global tourism market require qualitative transformation of nearly every segment of a destination’s tourism supply. The survival of tourism destinations requires an intensifying tracking of trends relating to a continuous improvement of the tourism supply quality. In the new economic, social and cultural frameworks of the tourism market areas of new dialogue are emerging that treat the tourists as individuals rather than mere demographic segments of the target marke...
Full Text Available The aim of the study is to investigate the current situation of mountain tourism and its sustainability in Turkey as a new and ascending tourism product. In addition, tourism policies of Turkish Ministry of Culture and Tourism in the mountain tourism area are scrutinized. Not only the tourism policies of the government are enough to promote a new alternative tourism type, but also the role and effects of tourism middlemen such as travel agencies, tour operators, and tour wholesalers cannot be denied in the promotion of a destination. Mountain tourism can be accepted and classified as one of these mentioned alternative and newly developed types of tourism in many destinations. Therefore, mountain tourism could be one of the best alternative tourism opportunities for many destinations if they have sufficient resources, namely naturally attractive mountains and related infra and/or superstructure.
Full Text Available Destination branding is one of the most popular topic among tourism destinations researchers and practitioners however recent research revealed that it is a concept not clear. The purpose of presented paper is to enhance destination branding theory by introducing some new elements taken from other popular concepts used in destination management into destination branding theory. The concept of destination brand licensing was undertaken as a response to several critical argument raised against the existing idea of destination branding. However the concept is yet not finished and practical examples presented so far need scientific generalization to prepare some guidelines on successful procedure of implementing destination brand licensing. The example of Polish brand Porta Lubavia is going to be presented as a illustration of some of potential benefits and problems connected with implementing this concept into a practice.
Full Text Available Health tourism occupies an important place in the preferences of tourists and represents one of the major sources of revenue for Romania, a country rich in resources spas. Romania holds spas with tourism potential, but which require investments in infrastructure, to work to the standards required of a modern tourism. The need of valorization of balneology potential of the regions to increase regional competitiveness, global and national, has led to the appearance of PPP forms adapted to the particularities of the tourist industry. We develop a collaborative model in which the balneology destinations can become leaders of European health tourism.
Full Text Available To achieve the favourable competitiveness position, tourist destination has to offer quality experiences to tourists that can make the destination more attractive compared to other tourist destinations. The role of destination management is to exploit and develop existing resources by using clear and effective strategies for developing tourism products and creating additional value of tourist experience. The first step of analysis is to define destination competitiveness by using the indicators which will review and give the guidelines for improvement of competitive position. This paper discusses the tourist destinations' competitiveness and indicators for its measurement with a special reference to Serbia. Tourism development of Serbia is a big chance for overall economic development of the country. Current competitive position of Serbian tourism on international market is not satisfactory and this paper is trying to analyze and to point out the reasons of Serbia's tourism low competitiveness. Conclusions about the competitive positioning of Serbia as a tourist destination are drawn out firstly based on the relevant studies as well as on the Serbian Tourism Development Strategy. The results of Travel and Tourism Competitiveness Index (WEF TTCI reports for Serbia are also presented. Based on own research, this paper is also showing the results related to competitiveness of Serbia as a tourist destination in terms of two groups of indicators: natural, cultural and historical resources as well as destination management. According to the results, Serbia is more competitive in its natural, cultural and historical resources comparing to the role of destination management.
Ayuningtiyas, Galuh Ajeng; Nimran, Umar; Hamid, Djamhur
The purpose of this research is to study the influence of Word of Mouth (WOM), on Revisit Intention with the intervening effect of Destination Image. 100 questionnaires were distributed to tourists who come to Mount Bromo through convenience sampling approach. The scales of measurement used in this study is Likert scale. Validity and Reliability of the measurement scale were established with the formula analysis correlation Product Moment Pearson and Cronbach's Alpha. The technique of data an...
Full Text Available Although nowadays there are many controversies regarding the three regionalization dimensions (the positive-scientific regionalization, the symbolic- informal regionalization and the normativeformal regionalization in terms of the modification of the third, due to the norms and principles of the accedence to the European Union and due to the access to the structural funds, the symbolic-informal regionalization (“produced in the collective mental of the individual and group selfidentification, of current practices and that includes the sphere of the culture (… being not only a factor, but also a result of the social construction” (Benedict, 2000, p. 47 remains in the same time a supporting element in the development of the regional brand. Thus, the region of Transylvania, in accordance with the results of the conducted research, entirely corresponds with the definition that Passy (2001, p. 16 assigned to the region, namely “on the one hand, a social construction – created by economic, politic, cultural and administrative discourses and practices – but, on the other hand, it might become a power center”.
Full Text Available This paper examines a series of strategic initiatives that have been undertaken by Tourism Queensland (TQ, a State Tourism Organization in Australia, to develop tourism and in particular to develop networks in tourism destinations. This paper firstly examines the nature of sustainable urban tourism (SUT and discusses approaches to defining it. It suggests that developing SUT requires a generic approach to improving sustainable tourism operations amongst all suppliers in an urban area. Further, this approach suggests that best practice in marketing and policy development can be adopted to attract tourists to a SUT destination and examples of this approach are provided.
Alberto JonayRodriguez Darias
Full Text Available International tourism has been through major changes, one of them by the 1950s which resulted in conventional forms of tourism. Nevertheless, in the past two decades changes seem to go faster. The upsurge of what was labeled as “new forms of tourism” in the 1990s changed the rules in several ways, turning the planet into a tourist destination and consolidating that “anything can be sold for a tourist”. This paper intends to determine which caused these changes and begin a debate related to those (old new forms of tourism and contemporary new forms of tourism.
Full Text Available Since 2010 employment policies shifted greatly compared to the time between 1998 and 2002. After the elections the new government started to revise the policies concerning education and employment. The goal was to raise the number of employed people in Hungary to 4.7 million by the year 2020. In the national labour market there are areas that are unique and employ labour under special circumstances. Such an area is the Lake Balaton Resort Area, the 2nd largest tourist destination in Hungary. The Lake Balaton Resort Area consists of 179 settlements but most of its workforce comes from 43 settlements which have direct access to Lake Balaton. Most of the jobs are seasonal, lasting from May to September. Nowadays we hear from entrepreneurs that they are unable to find workers even though qualifications are not required anymore, because many skilled workers use the opportunities provided by the European Union, and go abroad to work, the primary target being Austria where they work in ski resorts during the winter, or London, where they can find full time jobs and earn wages 5 times that in Hungary. This is the case for the whole region of Balaton even outside the tourism sector. It is important to underline that the labour market in tourism influences the employment situation in all sectors of the region. In this paper I wish to examine how employment rates changed in the lakeshore settlements of the region in 2011, and how much income was generated by tourism employment around the lake. I examine the income generating capacity by the share of personal income tax that local government kept for themselves, and by the value of the income tax per employee, this latter indicator allowing the comparison of the Lake Balaton area to other tourism destinations in Hungary.
L’influenza del cinema d’animazione nella promozione (cineturistica delle destinazioni. Gli effetti del fenomeno Frozen sul turismo norvegese / The influence of animation cinema in the (cinetouristic promotion of destinations. The effects of the Frozen phenomenon on Norwegian tourism
Full Text Available Oggi le location sono diventate vere e proprie destinazioni turistiche, cioè luoghi che offrono un insieme di relazioni, prodotti, servizi, elementi naturali ed artificiali, capaci di attrarre un certo numero di visitatori e soddisfarne le attese sia dal punto di vista funzionale che da quello emozionale. Il Film Induced Tourism è una tendenza che si è affermata negli ultimi anni con la creazione di agenzie turistiche specializzate nel proporre tour guidati alle mete in cui siano state girate famose scene cinematografiche. Secondo diverse statistiche effettuate sul tema del Film Induced Tourism è dimostrato che, anche se è un fenomeno recente, è in crescita nel mercato turistico mondiale e si impone sempre più all’attenzione dei media, dei sociologi e degli operatori turistici. Con questo lavoro si cercherà di analizzare il Film Induced Tourism con l’intento di approcciarsi ad una nuova frontiera: il Cartoon Induced Tourism (il turismo indotto dalla visione di film d’animazione e cartoons, perché non solo la visione di un film o di una serie tv può indurre il potenziale (cineturista a viaggiare. Anche un film d’animazione, che per definizione è pura creazione, può suscitare allo spettatore le stesse emozioni di una pellicola girata in una location “reale” e spingerlo ad esplorare i luoghi da cui i registi hanno preso spunto per costruire o meglio disegnare il set in cui sono ambientati. Nowadays locations are becoming tourist destinations, offering relations such as products, services, natural and manmade elements, able to attract a certain number of visitors, satisfying expectations from a functional point of view as well as from an emotional one. Film Induced Tourism represent a trend developed in the last years according with the creation of tourist agencies, specialised in guided tour to specific destination in which famous cinematographic scenes have been made. According to various statistics on Film
Full Text Available The paper focuses on the development of „dark“ tourism as a type of special interest tourism. The study included analysis of the definition of „dark“ tourism, tourist motivations for this type of tourism, Stone' s typology of dark destination offers, and a portion is devoted to the role of „dark“ tourism in contemporary society. Also there are important „dark“ tourism destinations in the world as an example of this type of tourism development. The work includes a reference to the promotion of dark tourism in Romania, as a destination that has largely failed to impose itself on the world tourism market because this form of tourism promotion. In the first part special attention is paid to the special interest tourism, which is a new development that drives modern society. Modern tourists have a different kind of motivation when they are planning travel and tour operators need to focus on current trends. One of the trends relating to the development of „dark“ tourism and some of the countries at the national level is positioned as a destination which are distinguished by this kind of tourism. There is the space for this type of tourism development, but they require specific solutions that are distinctive to each country.
Full Text Available Bucovina is a cultural landscape in the triangle bordered between the Ukraine, Romania and Moldova. Based on a theoretical planning approach in destination marketing management, Bucovina is to be regarded as a destination situated at the end of the involvement stage of the Tourism Area Life Cycle (TALC. Literature, internet research, qualitative interviews, and on site-observations depict Bucovina as a travel destination. The authors explore the impact of the financial crisis on Bucovina and forecast the destination trend for the next few years. Finally, they give recommendations for development of the Bucovina region in a sustainable, rapid and regulated manner.
Master's thesis in International hotel and tourism management Understanding potential visitors is one of the fundamental tasks for researchers and businesses, destination marketing organizations as well as many other stakeholders in tourism domain. Despite the fact that Internet has become one of the major marketing channels for hospitality and tourism, researchers indicate that there is a notable gap in understanding how to effectively use social media in travel destination marketing. The...
Blazeska, Daliborka; Milenkovski, Ace; Gramatnikovski, Sashko
Taking into consideration that the tourism is extremely important for any country including Republic of Macedonia, it is necessary to pay attention to the quality of the tourist destinations and increasing of their attractiveness. So winners in the field of tourism will be those countries that have attractive tourist destination that will attract a lot of visitors. In this paper is defined the relationship between the factors of attractiveness of the destination and the achieving of competiti...
Ikechukwu O. Ezeuduji
Full Text Available Tourists pay for destination brands. This study checked for the relationships between tourists’ profile and how they perceived the destination brand of Cape Town. A questionnaire survey of 220 tourists visiting Cape Town was done. This study found that repeat visit, age of tourist, length of stay, and tourist origin, have significant influences on how tourists visiting Cape Town perceived the destination. The top three destination attributes of Cape Town (cognitive images, which enhance visitor experience satisfaction are (1 the overall level of service quality at facilities in Cape Town, (2 the city being one of the best places the tourists have visited, and (3 the destination’s good value for money. The top three emotional valuations of destination attributes (affective images which enhance visitor experience satisfaction in Cape Town include (1 memorable visit, (2 valuable visit, and (3 friendly and hospitable population. It is therefore recommended that tourism businesses in Cape Town develop relationship marketing tools to attract and retain its tourists segments of loyal, advanced in age, long-staying and domestic tourists. Results from this research could be compared with related findings in the international arena and have related implications, especially for developing economies
Carlsen, Jack; Edwards, D; Forde, P
Innovation is the key to responding to the future challenges that confront all sectors of society and the economy, and especially in tourism. Within tourism, there are numerous corporations and destinations around the world that are responding to the ecological, social and economic challenges...... for an integrated overview of the drivers, barriers, processes and networks for innovation. The cases have been prepared for use in research and teaching of innovation, and the analysis and case notes are both designed to facilitate discussion and further investigation of innovation, not only in tourism......, but in other economic sectors as well. Being an online publication, it is expected that updates in successive editions of this first book will add further to the description and analysis of innovation for sustainable tourism and hence provide a resource for those seeking to enhance the teaching, research...
Tourism development requires the roles of both regional and central government. The roles of those governments in the economic development belong to the aspects of planning, policy, regulation, and public facilities development to support the tourism industry. Kulonprogo Regency has several nature-based tourism destinations that can actually be developed, but it has not been optimal yet. This study aims in determining the roles of the Government of Kulonprogo Regency in developing the tourism...
Freyer, W; Kim, B-S
Medical tourism (or medical travel, international patient service, cross-border or global health care) is a new current phenomenon with increasing relevance for the two disciplines of medicine and tourism. Both sides hope to improve their reputation and image, as well as to increase their revenues and rate of employment; furthermore, they want to provide better care and service for patients and tourists: Medical tourism can close the gap of the health care system at home, providing better quality, quicker access and cheaper procedures abroad, also with treatments, not - legally - available in the sending country. For the tourism sector it broadens the variety of tourism products and supply of the host country and combines medical treatments and recovery with an attractive stay in a tourism destination for patients and their companions. But in spite of all popularity of this new type of tourism and treatment, there is quite a lack of theory and academic analysis. This article outlines the status quo of scientific research both from a medical and tourism point of view. This interdisciplinary method of approach is based mainly on a state-of-the art review of the current literature. There is a great need for more scientific research in the field of medical tourism, based on the common knowledge of both disciplines tourism and medicine. First there is neither an internationally agreed definition nor a common methodology for data collection. So the real impact of touristic and medical services both for the source and for the receiving countries is un-known and imprecise. Second the internal processes of the health system have to be adapted to the needs of international patients, e. g., medical fee schedule, billing, language, inter-cultural qualifications of the staff. Moreover the whole service chain has to be taken into account, especially the pre- and post-processes, which mostly start or end abroad. Here quality standards as well as accreditations are current
Full Text Available Tourism is characterized as being a sector that stands out as one of the business activities with the greatest potential for worldwide expansion and as an engine for economic growth. If at the national level, the appeal of tourism is significant, on the local level this sector presents itself as an essential tool in regional development, as a means to avoid regional desertification and stagnation, stimulating the potential of more undeveloped regions. In such a competitive sector as tourism, companies should develop synergies and achieve competitive advantage. This paper reports on experiences and activities that are taken in destination management and marketing in Korça tourist region. Primarily it is told about importance of management and the role of marketing in the development of tourist destination and how to be combined them to grow up competitive advantages. Then are described all main problems of destination management and marketing in Korça region and all problems that are viewed in tourist villages of this region. In the end is suggested a model that can be used to develop sustainable tourism, to grow up profits and to reduce negative impacts that would come from this industry.
Tian, Mi; Min, Qingwen; Lun, Fei; Yuan, Zheng; Fuller, Anthony; Yang, Lun; Zhang, Yongxun; Zhou, Jie
Agricultural heritage sites have been gaining popularity as tourism destinations. The arrival of large numbers of tourists, however, has created serious challenges to these vulnerable ecosystems. In particular, water resources are facing tremendous pressure. Thus, an assessment of tourism water footprint is suggested before promoting sustainable tourism. This paper uses the bottom-up approach to construct a framework on the tourism water footprint of agricultural heritage sites. The tourism w...
Medical tourism is a burgeoning industry in the world. Nowadays, over 50countries have been identified medical tourism as a national industry. AlthoughAsian countries where India, Thailand, Singapore and Malaysia popular medicaltourism destination, medical tourism in Turkey has not reached the desiredlevel and and could not get enough share of the medical tourism market. The aimof this study is to determine the factors influencing the development ofmedical tourism in Turkey. This research was...
The thesis, entitled "Analysis of supply adventure tourism in the South Bohemian Region" is to describe and analyze the options and instruments of tourism in selected destination. Work processes typology adventure tourism and also defines key terms related to this topic. It then focuses on identifying different types of adventure tourism, cooperation in the design of an appropriate design and implementation of a new product in the field of adventure tourism.
Understanding the spatial dimensions of tourism is one of the core challenges for geographers involved in tourism studies. The aim in this paper is to pursue a geographical analysis of uneven patterns of tourism in South Africa and specifically to unpack the key trends observed in the country's tourism space economy. The analysis is conducted between three groupings of municipalities as destinations or tourism spaces. These three groups are demarcated as the metropolit...
Alipour, Habib; Kılıç, Hasan; Zamani, Noushin
The majority of tourism literature focuses on international tourism; however, domestic tourism for specific destinations, such as Iran, can contribute to job creation, heritage protection, regional integration, and cross-cultural understanding. The market for domestic tourism in Iran has been downplayed and its true value has been underutilized. This study assumes that the present apathy towards tourism is reinforced by the public sector’s lack of decisive governance towards th...
Ismail Norhasimah; Masron Tarmiji; Ahmad Azizul
Malaysia is experiencing an incredible pace of tourism development and heritage tourism is one of the tourism branches that have long contributed to appeal the tourist destination and acts as important marketing tool to attract tourist especially with special interests in heritage and arts. Cultural heritage tourism has emerged as a potential form of alternative tourism among both international tourists as well as Malaysian domestic travelers. The difference of ethnics present in Malaysia bro...
Ile Florența Larisa
Full Text Available Medical tourism is a modern concept, but not a new tourism practice. Even there is still no international consent on the definitions and measurement of this trend, its importance in the development of a tourism destination started to be taken into consideration. In accordance with tourism segment classification depending on journey reasons recommended by World Tourism Organization, one of the main groups is for “medical treatment/health”. Being part of health tourism, medical tourism is often called medical travel because it includes the act of travelling to different countries for medical reasons. An increasing significant element in medical service trade is patient circulation at cross-border level with a view to obtaining necessary health services; this circulation generated a new phenomenon, namely medical tourism. Studying the scientific literature we find new medical tourism trends in connection with globalization and liberalization. The countries that decided to promote this niche tourism are aware of the huge economic benefits brought by this. Analyzing published data by tourism medical organizations associated to indicators of economic development, we find two aspects: the success of a medical tourism destination is influenced by the economical level of the receiving countries, but, at the same time, it is also a growth factor for developing economies if it is included in their national strategy. We intend to find the answer of several questions: trends in medical tourism development are involving only medical service trade, or a combination of specific activities of many sectors? Is the medical tourism acting in favor of developing economies? This study aims to notice the development trends of the medical tourism based on the published figures and on the experience of major destinations and to highlight the importance of the medical tourism for the developing economies.
Ginting, N.; Vinky Rahman, N.; Sembiring, G.
Bakkara Caldera Toba is an outstanding product of natural phenomena of Toba Supervolcano which has fascinating nature and culture. Bakkara has a great potential to develop world tourism further. It requires a model of sustainable planning Geopark to develop Bakkara. This sustainable concept helps to improve the local community and tourist’s quality of life and also still maintain the quality of the environment. through field observation and depth interview. The Collected data with a triangulation method. Development tourism destination such as attractions and environment; facilities and services; accessibility; image; and price to consume. It associated based on Geopark aspects there are; geological heritage; geo-conservation activities; sustainable tourism activities; educational; activities; community involvement products; strong management structure; and secure basis, infrastructure, and activities. The results of this study indicate that the Bakkara has the potential to become a tourist destination by applying the concept of Geotourism which accentuate its natural side, by optimizing the management of its destination attractions, its facilities and services, and its accessibilities.
Full Text Available The paper focuses on the implementation of innovations and networking in the sector of tourism in two Slovak mountain destinations of international significance. The main objective of the paper is to identify and evaluate how innovations and networking contribute to tourist destination development in Slovakia. The implementation of institutional innovation resulted in the establishment of formal and informal networks. The developed networks consist of representatives of all sectors co-ordinating all relevant stakeholders. Formal and informal networks and the collaboration among stakeholders have launched other types of innovations in the tourism sector. The interactions and intensity of relations among stakeholders are analysed by network analysis. Destinations are compared with the network of the same size and density through quantitative network characteristics. Based on empirical research we investigate the impact of networks and innovations on tourist destination development. Due to the synergy effect of networking and implementation of multiple innovations, tourist destination development is observed.
Full Text Available Coastal tourism destinations are reinventing themselves, concentrating on product improvement and image enhancement. Reinventing sustainably is key and restaurants are an important factor. Research upon the processes of change in the industry seems to be fragmented and undefined in its conclusions. Knowledge is lacking on what specifically drives innovation in the hospitality industry. Since restaurants seem to be focusing more than ever on implementing green strategies, incorporating sustainability into restaurant practices is not an unexplored area. However, the how and why it is incorporated or not, can be different per restaurant. The objective of this study is to identify possibilities of change in restaurateur practices, which can lead to interventions that will foster sustainable destination development in Vrouwenpolder; a coastal destination within the Netherlands. For the identification of interventions that could advance the sustainability enacted in restaurateur practices, a qualitative research was conducted. Practices of restaurateurs in Vrouwenpolder are identified and compared to perceived-to-be ideal practices. Analysis of data collection draws on practice theory, and resulted into recommendations for advancing the sustainability enacted in restaurateur practices. It seems to be that primarily the meaning within a practice is decisive in whether sustainability is integrated or not.
Liburd, Janne J.; Nielsen, Tanja K.; Heape, Chris
things and operations are actually achieved. This paper challenges the notions of smart and value co-creation by introducing tourism co-design as a learning and experiment driven development process. Tourism co-design leverages the communicative interaction between people and enables tourism operators......Emerging theories of smart tourism are chiefly concerned with how Internet Communication Technology and Big Data can influence marketing, product and destination development. The risk being that an overt focus on formal outcomes, namely technology, products and services, diverts attention from how...... to change their practices. Based on fieldwork in the northern part of Denmark we explore how smart tourism can become smarter through tourism co-design processes. We argue that a shift is needed from: How can we efficiently achieve a more or less known goal? To: How can we effectively explore and give sense...
Full Text Available The newest member joined the European Union (EU with a well-conceived destination branding strategy. Croatia is becoming more and more identifiable world-wide by creating a distinctive brand in order to maintain a solid positioning as a destination place. As competition is becoming more intense, an increasing number of countries struggle to make themselves visible in the global tourism market. Tourism dominates the Croatian service sector, where the bulk of the tourist industry is concentrated along the Adriatic Sea coast. Although not very successful in public diplomacy, a complex system of coordinated activities that Croatia implemented resulted in strengthening the perception and image of the overall destination brand. This research aims at exploring the Croatian destination branding strategy as a potential model for its closest neighboring country, Bosnia and Herzegovina (BIH. Sharing a common history, borders and people, BIH and Croatia represent a unique comparative case study for regional spill-over development between the EU and non-EU countries. Therefore, this study takes into account what has been done so far on both sides regarding destination branding strategy, thus exploring what lessons could be learned from Croatia and what is the best future regional approach for creating a BIH’s destination brand.
Since it tends to be significantly affected by HIV/AIDS, the tourism sector is a likely target for HIV/AIDS interventions in many countries. The tourist industry is at particular risk from the pandemic because of the mobility of the work force, the presence of sex tourists, and the heavy reliance of many countries upon tourism revenues. Indeed, tourism is one of the largest and fastest growing industries in many countries. Some people have speculated that potential tourists' fear of AIDS could discourage them from visiting certain countries, while others have even suggested that tourism should be discouraged because the industry contributes to the spread of HIV/AIDS. When traveling, tourists often take risks that they would not take at home. They tend to drink more, use drugs more, and be generally more adventurous while on holiday. Such adventures often include taking sexual risks. When tourists have sex with prostitutes, hotel staff, and others in the local population, a bridge can be created for HIV to cross back and forth between the tourist's home country and the tourist destination. The author reviews selected studies on the relationship between HIV/AIDS and tourism. Overall, the existing literature offers no definitive evidence that AIDS has had any lasting impact upon the tourism industry anywhere in the world. Rather, promoting a healthy tourism industry and HIV/AIDS prevention are likely complementary in many ways.
Full Text Available This paper presents the archaeological park Mediana as one of the most important Roman sites in Serbia. Despite its remarkable findings and the fact that is included in the cultural route entitled 'Road of Roman Emperors in Serbia,' Mediana still has not been properly presented or prepared for tourism. After conducted evaluation, we came to the conclusion that it is a cultural asset of medium quality indicators for market attractiveness and of high cultural significance/robustness, which makes it quite suitable for tourism development at a destination. Having in mind that the analysis was conducted when the site had seen its most important protection project, i.e. erecting of the solid construction over the villa with peristyle probably dating back from the epoch of Constantine the Great, we believe that the completion of this project will substantially improve results of similar analyses in the future. Along with the necessary professional efforts and additional measures for improving the appeal of this archeological site, Mediana can become one of the main destinations of cultural tourism in South-eastern Serbia and significantly contribute to the general image of tourism in the city of Niš.
Abubakar, Abubakar Mohammed; Ilkan, Mustafa; Al-Tal, Raad Meshall; Eluwole, Kayode
This article investigates the impact of eWOM on intention to revisit and destination trust, and the moderating role of gender in medical tourism industry. Result from structural equation modeling (n=240) suggests the following: (1) that eWOM influences intention to revisit and destination trust; (2) that destination trust influences intention to revisit; (3) that the impact of eWOM on intention to revisit is about 1.3 times higher in men; (4) that the impact of eWOM on destination trust is ab...
Mrnjavac, Edna; Kovačić, Nataša; Topolšek, Darja
Purpose – of the study is to indicate the path of much needed segmentation in the Croatian tourist supply. Therefore, it aims to identify the destination-specific elements of bicycle destinations in Europe, within the context of cycle tourism demand. Design – While the quality of the tourist product is proportional to the level of logistics implementation and the rivalry on the tourist market is supply chain-based, the focus is on a crucial element of tourist supply chain management—informati...
Full Text Available Social networks have become the modern means of communication. Intensive electronic word of mouth to mouth (eWOM leads to faster sharing of experiences, and the creation of positive and negative attitudes. On the other hand, branding of tourist destinations has become one of the most powerful resources in the implementation of marketing strategies in tourism. The aim of this study, which is based on primary research, is to examine the concept of electronic word of mouth, as well as the role of social networks in the process of branding tourist destinations.
Full Text Available This is to lay down an approach to develop tourism and cultural heritage through higher education and entrepreneurship development for economies in transition: The case of Tunisia. There is a need to provide incentives to people to have favorable preferences toward a tourism based in part on cultural heritage in a phase where everything is being under construction institutions, legislations, and relationships alike. Cultural heritage and tourism development may be enhanced by a diversification strategy to enrich the image of local touristic destinations (diversification of site visits, purchases of new products, new circuits, and discovery of monumental heritage, museum, park and gardens, natural sites. Moreover, it is of great importance to invest in youth entrepreneurship development to orient toward business creation and development in the domain of tourism and cultural heritage.
Full Text Available The tourism footprint family comprises the tourism ecological footprint (TEF, the tourism carbon footprint (TCF and the tourism water footprint (TWF. The tourism footprint represents an important tool for quantitatively assessing the impact of tourism activities on the ecosystem of a tourist destination. This paper systematically reviews the relevant literature on TEF, TCF and TWF, analyses and summarizes the main progress and failures in the analytical frameworks, research methods, measurement results, environmental impacts and reductions in the tourism footprint. This paper also proposes areas for further developing the tourism footprint research, including unifying the analytical frameworks and boundaries of the tourism footprint, distinguishing the geographical scope of the tourism footprint effectively, improving the process of analyzing the environmental impact of the tourism footprint, measuring the tourism footprint scientifically and roundly, performing space-time calculations of the tourism footprint, and expanding the tourism footprint family by introducing new members. Accordingly, this paper is devoted to the continued study of the tourism footprint.
Nelson Barber, Nelson; Taylor,Chris; Deale,Cynthia
Christopher Taylor1, Nelson Barber2, Cynthia Deale31School of Business, Eastern New Mexico University, Portales, Roosevelt County, NM, USA; 2Whittemore School of Business, University of New Hampshire, Durham, NH, USA; 3Department of Hospitality Management, East Carolina University, Greenville, NC , USAAbstract: Wine tourism marketers frequently seek new ways to promote destinations, often executing ecologically sustainable practices. As consumer environmental knowledge of a wine tourism desti...
Full Text Available The importance of involving diverse stakeholders in tourism planning is receiving growing recognition. Tourism destination planning is a complex process, due to the existence of a wide variety of stakeholders with a wide range of opinions, multiple problem visions and different interests. Despite the complexity of the planning process one feature acknowledged for successful destination management planning is high level of stakeholder cooperation. The paper examines the level of stakeholder cooperation on the specific example of the sustainable development concept implementation in Montenegrin tourism. It starts with two hypotheses: first, the development level of instruments for managing tourist destination depends on stakeholder cooperation level in a particular destination, and second, implementation of the sustainable development concept is positively correlated with the development of instruments for managing tourist destination. The results have indicated poor implementation of tourism development plans and low level of stakeholder cooperation.
Full Text Available The spectacular increase in tourism in the Alps in recent decades has been founded mainly on the boom in skiing, resulting in both strong real estate development and an increasing array of infrastructures and ski runs. Today the ski market seems to have virtually reached saturation point and the winter sports sector needs to diversify its offer through innovation. After a review of the main factors of change in mountain tourism, the paper presents a grid for interpreting the life cycle of alpine destinations, identifying the phases that characterize their evolution. The conditions that may favour innovation in alpine tourism are then identified, as well as the contradictions that frequently accompany them. In most cases, innovation is the result of a process that begins within the alpine community, frequently encouraged and supported by national and international institutions and with whose help structural difficulties are successfully overcome.La forte croissance qu’ont connue les pays alpins dans les dernières décennies a surtout été fondée sur l’offre des activités du ski, avec comme conséquence, un massif développement immobilier et la multiplication d’infrastructures et de pistes. Aujourd’hui, le marché du ski semble arriver à saturation, la Convention alpine a mis un frein à la poursuite du développement des domaines skiables et on observe donc avec intérêt la diversification de l’offre soutenue par l’innovation. Après avoir rappelé les facteurs de changement en cours les plus significatifs dans le tourisme montagnard, l’article présente une grille interprétative de l’évolution des destinations touristiques alpines, identifiant les phases qui ont caractérisé son développement. Ensuite, l’article propose une réflexion sur certaines conditions qui peuvent favoriser l’innovation dans le tourisme alpin, ainsi que sur les contradictions qui accompagnent souvent ces conditions. Dans la plupart des cas
Full Text Available This study has been performed on the purposed of determiningeffects of the destination image composing factors on deciding tovacation resort of Y Generation tourists who show differentcharacterists in comparison to the previous and the next generation,and making recommendations related to destination marketing for thegeneration by examining the relationship between destinationperception and structural features of Y Generation tourist.In this study, questionnaire technique which is one thequantitative research method, were used and questionnaire study weremade face to face with 384 people who were determined by quotasampling method and represent the generation in Istanbul. On analysisobtained from data were used descriptive statistics, t-test, and Anovaanalysis.According to results of research, destination image differs fromdepending on gender, level of educaiton, also income levels ofparticipants. On the other other hand, it can be said that Y Generationtourists act at the request of seeing new places, leisure, andentertainment and are the individuals who look for quality and luxuryholiday with affordable price.Touristic purchase process is shaped by many factors. One of thefactors affecting this process is image of destination. The mostgenerational definition about destination image is as an individual’soverall perception and these perceptions ınfluenced by many factorssuch as age, education, income and culture. There are several studieshave been conducted about tourists’ perceptions of destination image inpast and generally these studies about effects of tourists’ characteristicssuch as age, education, culture income to perception of destinationimage but there are no studies about different generations’ destinationimage perceptions. Therefore ıt’s thought that the results obtained fromthis study could contribute to the tourism marketers. Bu çalışma, kendinden önceki ve sonraki kuşaklardan farklı özellikler gösteren Y ku
Magdalena Domínguez Pérez
Full Text Available In this paper domestic tourism in Uruguay is analyzed by introducing an Origin-Destination matrix approach, and an attraction coefficient is calculated. We show that Montevideo is an attractive destination to every department except itself (even if it emits more trips than it receives, and the Southeast region is the main destination. Another important outcome is the importance of intra-regional patterns, associated to trips to bordering departments. Findings provide destination managers with practical knowledge, useful for reducing seasonality and attracting more domestic tourists throughout the year, as well as to deliver a better service offer, that attracts both usual visitors and new ones from competitive destinations.
I Gusti Ayu Oka Suryawardani
Full Text Available This study was designed to study destination marketing strategy in Bali through optimizing the potential of local products. Seventy nine of hotel managers were interviewed based on cluster sampling method to gain their point of view. The results show that destination must build their images around unique attributes that provide them sustainable competitive advantage including its attraction which should be designed to meet the needs of the target market and should be served by local products. The results also show that hotel managers thought that foreign tourists always preferred imported products, meanwhile previous statistical results indicate that foreign tourists significantly look for local products. There is a need to encourage hotel managers to change their perception and attitude about local and imported products. In fact, hoteliers expressed willingness to use local products as long as these meet the quality standard. As tourism involves four types of activities, namely something to see, something to do, something to buy, something to learn, destination product development could be focused in the above activities through offering foreign tourist, such as to stay in hotels, homestays or villas owned by Balinese; to eat in restaurants owned by Balinese by choosing the authentic local foods that are using local meat, seafood and vegetables, exotic local fruits and beverages; and to buy products that are produced by the Balinese. By promoting vacation on the real Balinese atmosphere such as stay in accommodations owned by the Balinese supported by the authenticity of local Balinese foods, fruits and beverages, these will strengthen the local economy, so the benefit of tourism development can be more beneficial to the local Balinese. The results suggests that destination management related to improvement of service and hospitality are really important through improvement of human resource by giving training to their employees, educate
Lema, Joseph; Agrusa, Jerome; Buda, Dorina
The power of personal experience is one of the driving forces behind the curiosity to travel to a unique destination. While numerous travel motivations are discussed throughout the tourism literature, experiential learning is one area of tourism in general and dark tourism in particular, that has
"Medical tourism" has frequently been held to unsettle naturalised relationships between the state and its citizenry. Yet in casting "medical tourism" as either an outside "innovation" or "invasion," scholars have often ignored the role that the neoliberal retrenchment of social welfare structures has played in shaping the domestic health-care systems of the "developing" countries recognised as international medical travel destinations. While there is little doubt that "medical tourism" impacts destinations' health-care systems, it remains essential to contextualise them. This paper offers a reading of the emergence of "medical tourism" from within the context of ongoing health-care privatisation reform in one of today's most prominent destinations: Malaysia. It argues that "medical tourism" to Malaysia has been mobilised politically both to advance domestic health-care reform and to cast off the country's "underdeveloped" image not only among foreign patient-consumers but also among its own nationals, who are themselves increasingly envisioned by the Malaysian state as prospective health-care consumers.
Full Text Available In an era of intense competition, the tourism industry must continually search for new creative ideas to meet the needs of different consumer segments in order to ensure their loyalty. Innovations are a very important factor in the competitiveness of the tourism market, for individual tourism enterprises, so as well as for whole tourism destinations. All segments of the tourism industry must continuously innovate their tourism offer to ensure distinctiveness and market differentiation against the competition. The aim of this paper is to indicate, through practical examples in the tourism industry, especially in the hotel industry and the air transport industry, the role and importance of innovation in tourism. Development and application of new ideas has become a necessity in modern conditions of tourism business.
Tourism is a service sector which earns a substantial foreign exchange to developing countries. In India, Kerala is one of the important destination for the international tourists with its unique nature beauty with backwaters, mountains and beaches. To make the tourism a great success one has to take advantage of the modern technology to full extent. Present paper is an attempt to market tourism by adapting the service marketing approach for achieving great success.
Background: Tourism, combined with the phrase medical, seems to be a new form of tourism which has gained huge popularity in recent decades. Though, a number of literatures available with regard to the tourism industry and the competitiveness of the destination, however, the major aspects which determine the satisfaction of medical tourists are hardly focused specifically on Malaysia. There is a lack of empirical evidence in this area of study which needs to be bridged. Hence, this study aime...
Cesarani, Maurizio; Nechita, Florin
Tourism in the era of the sharing economy adopts a model based on a global concept with a local practice. The traditional tourism offer is based on the attractiveness of a destination, expressed by a system of characteristics of the destination itself and a range of services related to accommodation, transport and food. The tourism model of sharing economy, instead, is based on the development of shared services that stimulate the flows of tourists. Traditional destinations are then alongside...
Indigenous tourism is a relatively new concept for tourism stakeholders and has not become a priority to encourage local tourism potential. The lack of information and previous study about the concept of indigenous tourism and an understanding of the concept make tourism destination focused only in promoting local culture. Therefore, this research aims to identify: 1) the potential of Bitombang and Pandai Besi village in supporting indigenous tourism in Selayar Regency; 2) strategic steps req...
The theoretical part includes the basic rules of marketing, set in the context of tourism through marketing the competitive destination, and internet marketing. The following chapters focus on the role of the CzechTourism in the field of tourism in the Czech Republic. Describe CzechTourism's marketing plans, including marketing campaign to promote domestic tourism. In the end the work focuses on the internet marketing through a basic analysis of the Czech domestic tourism website's homepage (...
Bagaian Nicula Iulia Andrea
Full Text Available The image we have about a country has a huge impact on how we view it as a tourist destination, a place to invest in, or a place to buy the brands we love from. In todays globalised market the battle for tourism, exports, and inward investment is extremely intense as brands have become more and more the vehicles for communicating national identity.
Ren, Carina Bregnholm; Petersen, Morten Krogh; Nielsen, Tanja Knoblauch
In this chapter, we explore how a Smart Destination is imagined and grappled with at an organizational level in its first and tentative stages of development. Drawing on practice theory and research in the North Denmark Region, we show how the idea of Smart Tourism is embraced by almost all...... by technology and data, but must be understood as a socio-technical and collaborative accomplishment. This entails seeing seemingly mundane issues as central to developing Smart Tourism and to link the development of Smart Tourism to transformations in the practices of everyday organizational life....
and typical tourism destinations in the tourism space economy, it also highlights the significance of some local ... manufacturing sector, tourism is a service industry with the product being consumed at the point of ... Tourism Satellite Account (TSA) which in South Africa has been developed by Statistics South. Africa to offer ...
Urban tourism is a growing focus in international tourism writings. One critical theme in urban tourism expansion is the growth of the accommodation sector, most importantly of hotels. In terms of the post-1994 expansion of tourism in South Africa, the country's cities have emerged as major destinations. Using two national ...
Gyimóthy, Szilvia; Larson, Mia
and Copenhagen are deeply trusted as legitimate network convenors, their organizational structures and cultures are very dissimilar; which indicates two idealtypical governance approaches to build and sustain a meetings destination network. In Copenhagen the density of the informal social network among network...... and an organizational culture based on consensus, and external efficiency, achieved by an innovative flexible cooperation network adapting to environmental changes. Conceptually, we add new details and aspects to Sheehan et al.’s framework of destination promotion triad. References D’ Angella, F. & Go, F.M. (2009......Innovative Governance Strategies in Meetings Destination Networks Introduction, problem statement and aims of the study Collaborative regional networks has been long considered as a must in successful tourism development (Dredge & Jenkins 2003) owing to benefits such as scale and scope economics...
Gabriela Cecilia STĂNCIULESCU
Full Text Available Undoubtedly, the relevance of transport activities in relation to tourism activities is essential, because it is extremely important and necessary to offer feasible information about tourism services to help consumer to choose the mode of travel to destinations ideal holiday. The methods used in the development of this hypothesis were explanation, exemplification (brief presentation of each mode of transport comparison etc. Analyzing the current situation of national, European and World Wide tourism transportation, the paper proposes practical applications able to explain that the conduct of economic activities as an integral part of the sector of trade and services within a national economy, would not be possible without the involvement of transport, whether by road, rail and air and naval. The results of the analysis are perfectly applicable offering guests the opportunity to reach the most remote corners of the world in a short time, high degree of comfort and affordable price.
Babek Rashid ogli Asadov
Full Text Available The article is devoted to analysis of youth tourism as a specific socio-cultural formation of the image of the territory, countries in the international youth environment. This is especially true in the context of tourism active interaction of youth, which sets the stage for the development of multidirectional trends in the international stage. The authors refer to the analysis of some aspects of this phenomenon in the context of contemporary international relations, in which there is a clear movement towards the universalization of youth tourism. Today the trend of transition of youth relations and tourism contacts to the area of international politics and public diplomacy is being shaped more and more clearly. For the first time attempt to understand the role of youth tourism as a mechanism of soft power of Russia, allowing it to be used as an in-demand feedback channel with foreign youth, and the role of social and cultural influence on the international space are presented. The authors discuss the problems of formation of image of the country from the point of view of effective use of the potential of having a “protracted” form of development of the Institute for international youth tourism, as a part of foreign cultural policy of Russia. The authors identified the main problematic aspects and factors that characterize a promising role and place of youth tourism as a desired tool of soft power and channels of influence of Russia in the international space.
Full Text Available The uplifting financial impact that tourism may have on local and global economies of scale has resulted in tourists becoming a highly sought-after commodity capable of turning almost any tourism destination and its attractions into thriving exports. With the rapid evolution of Information and Communication Technologies (ICTs and the introduction of smart technologies in particular, however, tourism has become not only more accessible, but arguably also more competitive with an online, try-before-you-buy tourism experience now becoming a reality. Subsequently, the battle is no longer for top offline destination only, but also for online destination of choice. An opportunity thus exists for Official Destination Websites (ODWs to take advantage of these, and additional opportunities, to enhance a prospective tourist’s online, pre-tourism experience. By analysing seven of the world’s most popular destinations’ capital city ODWs, one comes to realise that ODWs have become an integrated, rather than independent, part of facilitating tourism. As such, the importance of developing, implementing and maintaining an ODW to increase the likelihood of a possible tourist conversion from mere browser to buyer is highlighted. Finally, the similarities and differences between the analysed ODWs are also listed in an attempt to guide prospective tourism destinations in their endeavour to establish a new ODW, as well as allowing destinations with an existing ODW to possibly implement improvements.
Full Text Available The uplifting financial impact that tourism may have on local and global economies of scale has resulted in tourists becoming a highly sought-after commodity capable of turning almost any tourism destination and its attractions into thriving exports. With the rapid evolution of Information and Communication Technologies (ICTs and the introduction of smart technologies in particular, however, tourism has become not only more accessible, but arguably also more competitive with an online, try-before-youbuy tourism experience now becoming a reality. Subsequently, the battle is no longer for top offline destination only, but also for online destination of choice. An opportunity thus exists for Official Destination Websites (ODWs to take advantage of these, and additional opportunities, to enhance a prospective tourist’s online, pre-tourism experience. By analysing seven of the world’s most popular destinations’ capital city ODWs, one comes to realise that ODWs have become an integrated, rather than independent, part of facilitating tourism. As such, the importance of developing, implementing and maintaining an ODW to increase the likelihood of a possible tourist conversion from mere browser to buyer is highlighted. Finally, the similarities and differences between the analysed ODWs are also listed in an attempt to guide prospective tourism destinations in their endeavour to establish a new ODW, as well as allowing destinations with an existing ODW to possibly implement improvements.
production. As an implication, destination marketing using locative media should build upon the three distinct components characterizing mobile social computing: mobility, social contagion, and social gaming. Mobile social computing enables tourism and hospitality businesses to capitalize on the coupling......Mobile social computing has become an important platform for daily experiences and has caused a tremendous impact on people’s interaction with and interpretation of objects, materials, and images of tourist places. This study explores how locative media shapes tourist behavior and how destination...... marketers should respond to this behavior with appropriate marketing strategies. This study identifies that locative media provide tourists with the playfulness of pursuing rewards and competing (as well as staying connected) with their social network while traveling. Locative media function as a platform...
Ernawati, N. M.; Sudarmini, N. M.; Sukmawati, N. M. R.
The impact of tourism is vital to be assessed to measure the results of the development, in order to maximize the benefits gained from tourism. Academics are encouraged to conduct research on this field. This study aims to identify the impact of tourism in Ubud tourist destination, Bali, Indonesia. It is a quantitative method, study using survey method, and Factor analysis, Frequency and Mean analyses as analytical tools. The impact of tourism is assessed against impact measurement instrument developed by Koster and Randall. The study used a sample of 170 respondents consisting of teenagers, productive age population, and senior citizens of Ubud. The result of the Average analysis shows that the impact of tourism in Ubud in general lies at 1.9 which indicates that the people are agreed that the impact of tourism in Ubud is positive. Factor analysis classified the impacts of tourism based on the positive or negative influences inflicted on society. Further, the four Factors extracted show: Factor 1 indicates areas of the most obvious positive impact, Factor 4 lies the issues, wherein the community members disagree that tourism effects Ubud positively. It is expected that the analysis of tourism impacts at Ubud could be used as an input by tourism stakeholders in developing a plan for future tourism in Ubud tourist destination, and to anticipate and mitigate the undesirable impacts that may occur and in order to maximise the positive results from tourism.
Lund, Niels Frederik; Cohen, S.A.; Scarles, C.
A large part of the global population is now connected in online social networks in social media where they share experiences and stories and consequently influence each other’s perceptions and buying behaviour. This poses a distinct challenge for destination management organisations, who must cope with a new reality where destination brands are increasingly the product of people’s shared tourism experiences and storytelling in social networks, rather than marketing strategies. This article s...