The Imagined Audience on Social Network Sites

Directory of Open Access Journals (Sweden)

Eden Litt

2016-02-01

Full Text Available When people construct and share posts on social network sites like Facebook and Twitter, whom do they imagine as their audience? How do users describe this imagined audience? Do they have a sub-audience in mind (e.g., “friends who like reality television”? Do they share more broadly and abstractly (e.g., “the public”? Do such imaginings fluctuate each time a person posts? Using a mixed-methods approach involving a 2-month-long diary study of 119 diverse American adults and their 1,200 social network site posts, supplemented with follow-up interviews (N = 30, this study explores the imagined audience on social network sites. The findings reveal that even though users often interacted with large diverse audiences as they posted, they coped by envisioning either very broad abstract imagined audiences or more targeted specific imagined audiences composed of personal ties, professional ties, communal ties, and/or phantasmal ties. When people had target imagined audiences in mind, they were most often homogeneous and composed of people’s friends and family. Users’ imaginings typically fluctuated among these audience types as they posted even though the potential audience as per their posts’ privacy settings often did not change. The findings provide a list of audience types, as well as detailed descriptions, examples, and frequencies on which future research can build. With people’s online presence playing an important role for their reputations, these findings provide more insight into for whom people are managing their privacy and whom they have in mind as they share.

An Analysis of MSFC Public Affairs Television and Target Audiences with Suggestions for Future Growth and Directions

Science.gov (United States)

Smeyak, Gerald P.

1996-01-01

Because of profound changes in government and the space program, this may be an ideal time to evaluate MSFC's Public Affairs television efforts. The changes are continued downsizing of government programs; reduction in research and development; changes in the space program from periodic manned launches to a full-time presence in space with Space Station; and greater emphasis on science and communicating science information. At the same time that NASA is undergoing change, the media and society are also undergoing substantial upheaval. Twenty-five years ago, the three main over-the-air television networks (ABC, CBS and NBC) had a 93 share of the television audience. We now have four popular over-the-air networks (ABC, CBS, NBC and Fox) who maintain a 52 percent share of the television audience. Technological development, competition, and changing consumer tastes have created specialized media and audiences. This media fragmentation is part of a normal maturation cycle of use or adoption. While phases in the cycle vary in length due to many factors, the cycle has been consistent and reflects patterns of adoption. The cycle is: (1) Elite Media usage, (2) Popular or Mass Media usage, and (3) Specialized Media usage. Another factor that affects the media development and adoption cycle is the creation of new and competing mass and personal mediums. While television remains the dominant and most popular mass medium, it is declining and we see (via cable television) specialized networks catering to small audience segments. Because of changing technology and consumer behavior, we may not see a dominant mass media like television again.

Creating Visual Design and Meaningful Audience Experiences

DEFF Research Database (Denmark)

Steijn, Arthur; Ion Wille, Jakob

2014-01-01

The main purpose of the EU Interreg funded Classical Composition Music and Experience Design project, was to rethink audience experiences and develop knowledge of applied technologies connected to classical music and live concerts. The project and its main objectives was motivated by at least thee...... conditions. The most important being 1) the development in new technology creating new expectations in audiences attending cultural events, including classical concerts, 2) resent decline in audiences attending classical music and 3) a will to strengthen relations between cultural institutions, creative...... businesses and educational institutions in the Øresund region (including the city and surroundings of Malmø and Copenhagen). Therefore the project Classical Composition Music and Experience Design focused on developing new and meaningful audience experiences where live classical music meets new digital...

The Filipino male as a target audience in family planning.

Science.gov (United States)

Vitug, W

1986-01-01

Since the official launching of the Philippine Population Program in 1970, family planning campaigns have substantially addressed themselves to women. The suggestion to devote equal, if not more, attention to men as family planning targets had been raised by Dr. Mercado as early as 1971. It was not until 1978, that the deliberate inclusion of males as a target audience in family planning became a matter of policy. The Population Center Foundation (PCF), from 1979 to 1982, carried out research projects to determine the most suitable approaches and strategies to reach Filipino men. The objectives of the PCF's Male Specific Program are: 1) to test alternative schemes in promoting male family planning methods through pilot-testing of family planning clinics for men, 2) to develop teaching materials geared toward specific segments of the male population, 3) to undertake skills training in male-specific motivational approaches for program professionals, and 4) to assess the extent of the husband's role in family planning. An important finding of 1 study was that most outreach workers were female stood in the way of the motivation process, thus hampering the campaign. While the consultative motivational skills training improved knowledge, attitudes, and skills of outreach workers with regard to vasectomy and the motivation process, there were certain predispositions that were hindering the fieldworkers' effectiveness in motivating target clients. Overall, in-depth, 1-to-1 motivation in dealing with men is needed to strengthen internalization of family planning values.

Impact of an Extension Social Media Tool Kit on Audience Engagement

Science.gov (United States)

Garcia, Aileen S.; Dev, Dipti; McGinnis, Colin M.; Thomas, Tyler

2018-01-01

Extension professionals can improve their use of social media as channels for extending programmatic efforts by maximizing target audience reach and engagement. We describe how implementation of a tool kit highlighting best practices for using social media improved Extension professionals' efforts to engage target audience members via social…

Readability of HIV/AIDS educational materials: the role of the medium of communication, target audience, and producer characteristics.

Science.gov (United States)

Wells, J A

1994-12-01

The reading difficulty of many HIV/AIDS brochures and pamphlets limits their effectiveness. This analysis addresses correlates of readability in 136 HIV/AIDS educational items. Readability is measured using the SMOG Index. The medium of communication is significantly related to readability: comic books and brochures are, on average, more readable than books and pamphlets (10.9 versus 11.9). The target audience also differentiates readability. Materials for HIV antibody test seekers, the general community, and sexually active adults have a more difficult reading grade, averaging 12.1, whereas materials for ethnic minorities average a more readable 9.2. The producer organization's type and location are unrelated to readability, but an AIDS-specific organizational focus correlates with better readability (grade 10.8 vs. 11.8). These findings remain significant in multivariate analysis. The results indicate that brochures and comics are more likely to be comprehended by low-literacy populations, that an understanding of the literacy of target audiences is needed to produce materials with appropriate reading levels, and that policies to influence producer organizations may result in the creation of more readable materials.

Hard-to-Reach? Using Health Access Status as a Way to More Effectively Target Segments of the Latino Audience

Science.gov (United States)

Wilkin, Holley A.; Ball-Rokeach, Sandra J.

2011-01-01

Health issues disproportionately affect Latinos, but variations within this ethnic group may mean that some Latinos are harder to reach with health messages than others. This paper introduces a methodology grounded in communication infrastructure theory to better target "hard-to-reach" audiences. A random digit dialing telephone survey…

Using New Media to Reach Broad Audiences

Science.gov (United States)

Gay, P. L.

2008-06-01

The International Year of Astronomy New Media Working Group (IYA NMWG) has a singular mission: To flood the Internet with ways to learn about astronomy, interact with astronomers and astronomy content, and socially network with astronomy. Within each of these areas, we seek to build lasting programs and partnerships that will continue beyond 2009. Our weapon of choice is New Media. It is often easiest to define New Media by what it is not. Television, radio, print and their online redistribution of content are not New Media. Many forms of New Media start as user provided content and content infrastructures that answer that individual's creative whim in a way that is adopted by a broader audience. Classic examples include Blogs and Podcasts. This media is typically distributed through content specific websites and RSS feeds, which allow syndication. RSS aggregators (iTunes has audio and video aggregation abilities) allow subscribers to have content delivered to their computers automatically when they connect to the Internet. RSS technology is also being used in such creative ways as allowing automatically updating Google-maps that show the location of someone with an intelligent GPS system, and in sharing 100 word microblogs from anyone (Twitters) through a single feed. In this poster, we outline how the IYA NMWG plans to use New Media to reach target primary audiences of astronomy enthusiasts, image lovers, and amateur astronomers, as well as secondary audiences, including: science fiction fans, online gamers, and skeptics.

How Communication Goals Determine when Audience Tuning Biases Memory

Science.gov (United States)

Echterhoff, Gerald; Higgins, E. Tory; Kopietz, Rene; Groll, Stephan

2008-01-01

After tuning their message to suit their audience's attitude, communicators' own memories for the original information (e.g., a target person's behaviors) often reflect the biased view expressed in their message--producing an audience-congruent memory bias. Exploring the motivational circumstances of message production, the authors investigated…

Oscar Wilde’s “The Happy Prince” : The Hidden Messages and the Debate on the Target Audience

OpenAIRE

Bseiso, Layla

2007-01-01

Oscar Wilde’s fairytales have been read to children for more than a century. Nevertheless, since the time of their publication in 1888 and 1891, the target audience of The Happy Prince and Other Tales and A House of Pomegranates have been the concern of critics. Delving into the context behind the rich and colourful imagery, one can find implications of homosexuality, the Paterian aesthetic and religious connotations. According to Carol Tattersall, The Happy Prince and Other Tales successfull...

Message Design and Audience Engagement with Tobacco Prevention Posts on Social Media.

Science.gov (United States)

Strekalova, Yulia A; Damiani, Rachel E

2018-06-01

Understanding the appropriate medium to communicate health promotion messages is vital for improving personal and societal health. As increasingly more people utilize social media for health information, public health practitioners use these platforms to engage an existing audience in health promotion messages. In this study, the relational framing theory was used as a lens for studying how message framing may influence social media audience engagement. Specifically, we assessed how posts from Tobacco Free Florida's Facebook page were framed as either dominant-submissive or affiliate-disaffiliate to an implied audience of either smokers, nonsmokers, active quitters, or a mixed audience, and the extent to which a direct call for engagement, in terms of a request to comment, like, or share the post, was used for audience engagement. A three-way interaction for the level of engagement through comments was significant, F(3217) = 7.11, p social media. Implied audiences of Tobacco Free Florida's posts included smokers, those who are trying to quit, and nonsmokers as health promotion can be targeted at the individual's health, social support infrastructure, or the well-being of the society, and implications for strategic message design and audience targeting are discussed.

Expanding the Audience for the Performing Arts.

Science.gov (United States)

Andreasen, Alan R.

Becoming involved in the arts is a process that involves movement through several stages, from disinterest to active attendance at and enthusiasm for performing arts events. Since target consumers at any time will differ in their placement on this continuum, marketing programs to expand arts audiences must first identify where each target segment…

Audience

DEFF Research Database (Denmark)

Schrøder, Kim Christian; Gulbrandsen, Ib Tunby

2018-01-01

discusses the concept audience in relation to a number of competing theoretical concepts such as ‘publics’, ‘users’, and ‘participants’. The second part outlines the historical development of audience research through three consecutive and now co-existing paradigms: the behavioural paradigm, the reception......The entry defines audiences in a digital, mediatized society as the people who, in their capacity of social actors, are attending to, negotiating the meaning of, and sometimes participating in the multimodal processes initiated or carried by institutional media. The first part of the entry...... paradigm, and the participation paradigm. The third part discusses the ways in which the audience perspective has been handled in the field of strategic communication, noting for instance how the concept of stakeholders has developed as an alternative to, or refinement of, the traditional understanding...

Characterizing and reaching high-risk drinkers using audience segmentation.

Science.gov (United States)

Moss, Howard B; Kirby, Susan D; Donodeo, Fred

2009-08-01

Market or audience segmentation is widely used in social marketing efforts to help planners identify segments of a population to target for tailored program interventions. Market-based segments are typically defined by behaviors, attitudes, knowledge, opinions, or lifestyles. They are more helpful to health communication and marketing planning than epidemiologically defined groups because market-based segments are similar in respect to how they behave or might react to marketing and communication efforts. However, market segmentation has rarely been used in alcohol research. As an illustration of its utility, we employed commercial data that describes the sociodemographic characteristics of high-risk drinkers as an audience segment, including where they tend to live, lifestyles, interests, consumer behaviors, alcohol consumption behaviors, other health-related behaviors, and cultural values. Such information can be extremely valuable in targeting and planning public health campaigns, targeted mailings, prevention interventions, and research efforts. We described the results of a segmentation analysis of those individuals who self-reported to consume 5 or more drinks per drinking episode at least twice in the last 30 days. The study used the proprietary PRIZM (Claritas, Inc., San Diego, CA) audience segmentation database merged with the Center for Disease Control and Prevention's (CDC) Behavioral Risk Factor Surveillance System (BRFSS) database. The top 10 of the 66 PRIZM audience segments for this risky drinking pattern are described. For five of these segments we provided additional in-depth details about consumer behavior and the estimates of the market areas where these risky drinkers resided. The top 10 audience segments (PRIZM clusters) most likely to engage in high-risk drinking are described. The cluster with the highest concentration of binge-drinking behavior is referred to as the "Cyber Millenials." This cluster is characterized as "the nation's tech

Marketing and semiotic approach on communication. Consequences on knowledge of target-audiences.

Science.gov (United States)

Borţun, D; Purcarea, V L

2013-03-15

Modern marketing puts the consumer and not the manufacturer in the center, the essence of the marketing approach being the conception, the projection and the making of the product, starting from the consumer towards the manufacturer; this resulting in the fact that the product's marketing approach seems strikingly similar to the semiotic approach of the message. In the semiotic approach, the message is a construction of signs, which, by interacting with the receiver, produces the meaning. The transmitter (the message transmitter) becomes less important. The focus is centered to the "text" and the way this is "read", the sense being born when the "reader" negotiates the "text". The negotiation takes place when the "reader" filtrates the message through the sieve of his cultural loading. A "target public" is a group which is specific to a certain Cultural Loading, a loading which deals with linguistic, logical, psychological and symbolic structures, which get out to meet the message and "negotiates" with the structures similar to it. When we are thinking in terms of the semiotic approach, we are handling the cultural determinism of communication, using the concepts of Kuhn and Gonseth (paradigm and referential). They open a new path in the market research, in the market segmentation and knowledge of the "target audiences".

Shared reality in intergroup communication: Increasing the epistemic authority of an out-group audience.

Science.gov (United States)

Echterhoff, Gerald; Kopietz, René; Higgins, E Tory

2017-06-01

Communicators typically tune messages to their audience's attitude. Such audience tuning biases communicators' memory for the topic toward the audience's attitude to the extent that they create a shared reality with the audience. To investigate shared reality in intergroup communication, we first established that a reduced memory bias after tuning messages to an out-group (vs. in-group) audience is a subtle index of communicators' denial of shared reality to that out-group audience (Experiments 1a and 1b). We then examined whether the audience-tuning memory bias might emerge when the out-group audience's epistemic authority is enhanced, either by increasing epistemic expertise concerning the communication topic or by creating epistemic consensus among members of a multiperson out-group audience. In Experiment 2, when Germans communicated to a Turkish audience with an attitude about a Turkish (vs. German) target, the audience-tuning memory bias appeared. In Experiment 3, when the audience of German communicators consisted of 3 Turks who all held the same attitude toward the target, the memory bias again appeared. The association between message valence and memory valence was consistently higher when the audience's epistemic authority was high (vs. low). An integrative analysis across all studies also suggested that the memory bias increases with increasing strength of epistemic inputs (epistemic expertise, epistemic consensus, and audience-tuned message production). The findings suggest novel ways of overcoming intergroup biases in intergroup relations. (PsycINFO Database Record (c) 2017 APA, all rights reserved).

Effects of Interactivity between Audience and Urban Advertisement

Directory of Open Access Journals (Sweden)

Mitra Manavirad

2017-10-01

Full Text Available Nowadays, advertisement plays an important and impressive role in our lives and we are witnessing different works in this field. The emergence of new technologies in this field has led to the arrival of a new style of advertising with different interactivity and administrative functions. Interactive advertising is considered as one of the most up to date urban advertising. With regard to the arrival of this new style of advertising and using them in different countries, this research investigates the effectiveness of an advertisement’s interaction with the audiences in urban advertising through a descriptive/analytical approach as well as field study with regard to the type of advertising usage including commercial, promotional, educational, social etc. It is assumed that an interactive advertising confronts the audience with many challenges and makes him from a static and watching audience to an actor and explorer audience. In such advertisements, the audience enters a path with interactivity where the advertisement guides him and audience responses positively to this action; after a simple activity and in some cases, he interacts and communicates with the advertisement just by passing by it. In interactivity advertisements in urban spaces, the artist pays much attention to audience participation for challenges or performing specific activity that will lead to a result. The use of interactive advertising in various forms such as billboards, stands, and advertisements at bus stops and so on has increased in recent years, developed countries, and countries that are more familiar to technologies. These works are considered a new step in the field of urban advertising. This research selects samples of using such creative advertisements, especially in commercial areas in different countries as well as Iran. It considers the producing method, ideation, and effectiveness of each in a specific period as well as their installation and commissioning

Developing clinical practice guidelines: target audiences, identifying topics for guidelines, guideline group composition and functioning and conflicts of interest.

Science.gov (United States)

Eccles, Martin P; Grimshaw, Jeremy M; Shekelle, Paul; Schünemann, Holger J; Woolf, Steven

2012-07-04

Clinical practice guidelines are one of the foundations of efforts to improve health care. In 1999, we authored a paper about methods to develop guidelines. Since it was published, the methods of guideline development have progressed both in terms of methods and necessary procedures and the context for guideline development has changed with the emergence of guideline clearing houses and large scale guideline production organisations (such as the UK National Institute for Health and Clinical Excellence). It therefore seems timely to, in a series of three articles, update and extend our earlier paper. In this first paper we discuss: the target audience(s) for guidelines and their use of guidelines; identifying topics for guidelines; guideline group composition (including consumer involvement) and the processes by which guideline groups function and the important procedural issue of managing conflicts of interest in guideline development.

Timing of malaria messages for target audience on radio airwaves.

Science.gov (United States)

Batwala, Vincent; Magnussen, Pascal; Mirembe, Justine; Mulogo, Edgar; Nuwaha, Fred

2012-08-20

Due to the limitations of face-to-face communication to teach families how to manage, control and prevent malaria, national and local malaria programmes try to reach people through the radio. However, information regarding the timing of radio messages for the target audiences is lacking. Within a large-scale trial (Clinicaltrials.gov: NCT00565071), data regarding the time at which people listen to the radio was collected from 1,628 consenting outpatients (and caregivers for minors) attending six rural government primary level health care centres in Bushenyi and Iganga districts of Uganda from February to July 2011. The majority of households, 1,099 (67.5%) owned a radio. The majority, 1,221 (86.3%), participants had heard about malaria from the radio. Some participants started listening to the radio at about 06.00 East African local time (EAT). The peak hours at which people listen to the radio are 12.00-14.00 and 18.00-23.00 local time. The median time of listening to the radio by men is 20.00 (inter-quartile range (IQR): 18.30-21.00) and women 19.30 (IQR: 13.00-20.30). Planners of malaria radio interventions need to broadcast their messages within the two peak EAT of 12.00-14.00 and 18.00-23.00.

Audience Research for the Performing Arts: Romanian Music Festival

Directory of Open Access Journals (Sweden)

Florin G. LUCHIAN

2014-04-01

Full Text Available The purpose of this study is to examine the strategic marketing tools (instruments such as segmentation and targeting for a better understanding of current and potential audiences of classical music festivals. Arts administrators need to locate and address the audience segmentation, enhancing communication with audiences of all segments. The marketing strategies for music festivals should include improving music festival branding as well as developing diverse programs and engaging with the community on multiple levels. The study incorporates a literature review of the recent sociological research dealing with the consumption of arts products and a case study approach on the fifteenth edition of Romanian Music Festival in Iași, involving an audience survey. The research can be used as a tool to inform marketing and audience development plans for the organisers of Romanian Music Festival and other arts organisations. It also contains insights that organisations might find useful in the development of an arts activity itself.

Characterizing and Reaching High-Risk Drinkers Using Audience Segmentation

Science.gov (United States)

Moss, Howard B.; Kirby, Susan D.; Donodeo, Fred

2010-01-01

Background Market or audience segmentation is widely used in social marketing efforts to help planners identify segments of a population to target for tailored program interventions. Market-based segments are typically defined by behaviors, attitudes, knowledge, opinions, or lifestyles. They are more helpful to health communication and marketing planning than epidemiologically-defined groups because market-based segments are similar in respect to how they behave or might react to marketing and communication efforts. However, market segmentation has rarely been used in alcohol research. As an illustration of its utility, we employed commercial data that describes the sociodemographic characteristics of high-risk drinkers as an audience segment; where they tend to live, lifestyles, interests, consumer behaviors, alcohol consumption behaviors, other health-related behaviors, and cultural values. Such information can be extremely valuable in targeting and planning public health campaigns, targeted mailings, prevention interventions and research efforts. Methods We describe the results of a segmentation analysis of those individuals who self-report consuming five or more drinks per drinking episode at least twice in the last 30-days. The study used the proprietary PRIZM™ audience segmentation database merged with Center for Disease Control and Prevention's (CDC) Behavioral Risk Factor Surveillance System (BRFSS) database. The top ten of the 66 PRIZM™ audience segments for this risky drinking pattern are described. For five of these segments we provide additional in-depth details about consumer behavior and the estimates of the market areas where these risky drinkers reside. Results The top ten audience segments (PRIZM clusters) most likely to engage in high-risk drinking are described. The cluster with the highest concentration of binge drinking behavior is referred to as the “Cyber Millenials.” This cluster is characterized as “the nation's tech-savvy singles

Marketing and semiotic approach on communication. Consequences on knowledge of target-audiences

Science.gov (United States)

Borţun, D; Purcarea, VL

2013-01-01

Modern marketing puts the consumer and not the manufacturer in the center, the essence of the marketing approach being the conception, the projection and the making of the product, starting from the consumer towards the manufacturer; this resulting in the fact that the product’s marketing approach seems strikingly similar to the semiotic approach of the message. In the semiotic approach, the message is a construction of signs, which, by interacting with the receiver, produces the meaning. The transmitter (the message transmitter) becomes less important. The focus is centered to the „text" and the way this is „read", the sense being born when the „reader" negotiates the „text". The negotiation takes place when the „reader" filtrates the message through the sieve of his cultural loading. A „target public" is a group which is specific to a certain Cultural Loading, a loading which deals with linguistic, logical, psychological and symbolic structures, which get out to meet the message and „negotiates" with the structures similar to it. When we are thinking in terms of the semiotic approach, we are handling the cultural determinism of communication, using the concepts of Kuhn and Gonseth (paradigm and referential). They open a new path in the market research, in the market segmentation and knowledge of the „target audiences". PMID:23610591

Defining Audience Segments for Extension Programming Using Reported Water Conservation Practices

Science.gov (United States)

Monaghan, Paul; Ott, Emily; Wilber, Wendy; Gouldthorpe, Jessica; Racevskis, Laila

2013-01-01

A tool from social marketing can help Extension agents understand distinct audience segments among their constituents. Defining targeted audiences for Extension programming is a first step to influencing behavior change among the public. An online survey was conducted using an Extension email list for urban households receiving a monthly lawn and…

Hydrogen Technology Education Workshop Proceedings

Energy Technology Data Exchange (ETDEWEB)

None

2002-12-01

This document outlines activities for educating key target audiences, as suggested by workshop participants. Held December 4-5, 2002, the Hydrogen Technology Education Workshop kicked off a new education effort coordinated by the Hydrogen, Fuel Cells, & Infrastructure Technologies Program of the Office of Energy Efficiency and Renewable Energy.

Experiences of faculty and students using an audience response system in the classroom.

Science.gov (United States)

Thomas, Christine M; Monturo, Cheryl; Conroy, Katherine

2011-07-01

The advent of innovative technologies, such as the audience response system, provides an opportunity to engage students and enhance learning. Based on their experiences, three nursing faculty evaluated the use of an audience response system in four distinct nursing courses through the use of informal survey results. When using the audience response system, the faculty experienced an increased perception of student attentiveness and engagement, high level of class attendance, and enhanced learning. Faculty feelings were mixed concerning the burden in adapting to increased classroom time and increased preparation time. Students' perception of the value of audience response system use was mostly positive, except when responses were included as part of the grade. The majority of the students indicated that use of the audience response system enhanced learning and was a helpful learning method when used with NCLEX-style questions. Overall, faculty believed that the benefits of student engagement and enhanced learning outweighed the burdens of incorporating this new technology in the classroom.

Who Is Audience?

Science.gov (United States)

Beeching, Angela M.

2016-01-01

Music conservatoires have generally neglected focusing on a key issue: that of audiences--their needs and wants, why they value particular music, and how music actually functions in any particular community. Yet audience is typically a musician's first contact with the "real world"; understanding audience (one's market or customers) is…

Perception of Virtual Audiences.

Science.gov (United States)

Chollet, Mathieu; Scherer, Stefan

2017-01-01

A growing body of evidence shows that virtual audiences are a valuable tool in the treatment of social anxiety, and recent works show that it also a useful in public-speaking training programs. However, little research has focused on how such audiences are perceived and on how the behavior of virtual audiences can be manipulated to create various types of stimuli. The authors used a crowdsourcing methodology to create a virtual audience nonverbal behavior model and, with it, created a dataset of videos with virtual audiences containing varying behaviors. Using this dataset, they investigated how virtual audiences are perceived and which factors affect this perception.

You Are The One I Want to Communicate With! Relational Motives Driving Audience-Tuning Effects on Memory

OpenAIRE

Pierucci, Sabrina; Klein, Olivier; Carnaghi, Andrea

2011-01-01

We investigated the role of relational motives in the saying-is-believing effect (Higgins & Rholes, 1978). Building on shared reality theory, we expected this effect to be most likely when communicators were motivated to get along with the audience. In the current study, participants were asked to describe an ambiguous target to an audience who either liked or disliked the target. The audience had been previously evaluated as a desirable vs. undesirable communication partner. Only participant...

Selling Participation to Audiences in China

Directory of Open Access Journals (Sweden)

Kuo Huang

2009-01-01

Full Text Available Media globalization is facilitated by the development of new technologies within a framework of digitization and convergence. Contemporary new media provide networks through which the mingling of media occurs, shaping a “multi-mediacy” age, and a connecting of mediated/mediating venues in a condition of “immediacy”. Additionally, the business of communication has evolved from being the “communication of business” to the “business of business”. Multi-mediacy and immediacy have generated new avenues of profit from media. The paper will draw on Chitty’s theorization on web transactional venues to discuss new ways of farming of revenue from media. Media revenues have in the past and today been drawn from licence fees, media subscriptions and advertising. Today, media networks also sell “participation” to audiences directly by charging for text message voting/gaming, or sell a range of products and services through web-venue based commerce. This paper will undertake case studies to examine the increasing trend of “direct audience payment for participation”. The case studies that will be used are (A the intervention of Chinese Service Providers in reality TV shows and (B E-commerce on the Internet. Monternet (mo[bile I]nternet and Linktone are investigated as Service Providers (SPs and the consumer-to-consumer (C2C website www.taobao.com is studied compared with Eachnet (eBay in China. The paper will also investigate the influences of “direct audience payment for participation” on the quality of media products and communication flow between media and audience and generally discuss the consequences of the “direct audience payment for participation” from the perspective of communication ethics.

Mirror Your Audience's Attitude: A Global Profile.

Science.gov (United States)

Meussling, Vonne

Recent advertising research has suggested that to gain initial entry into and retain continual success with a targeted audience of consumers, it is wise to mirror the attitudes and desires of those consumers. This has proven effective in the United States, where companies such as Chevrolet, Levi Strauss, and Coca-Cola have successfully catered to…

Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development

Science.gov (United States)

Maibach, Edward W.; Leiserowitz, Anthony; Roser-Renouf, Connie; Mertz, C. K.

2011-01-01

Background Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation – a process of identifying coherent groups within a population – can be used to improve the effectiveness of public engagement campaigns. Methodology/Principal Findings In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164) to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%), to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%). Three of the segments (totaling 70%) were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18%) were unsupportive, and one was largely disengaged (12%), having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively. Conclusions/Significance In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments are

Identifying like-minded audiences for global warming public engagement campaigns: an audience segmentation analysis and tool development.

Directory of Open Access Journals (Sweden)

Edward W Maibach

2011-03-01

Full Text Available Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation--a process of identifying coherent groups within a population--can be used to improve the effectiveness of public engagement campaigns.In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164 to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%, to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%. Three of the segments (totaling 70% were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18% were unsupportive, and one was largely disengaged (12%, having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively.In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments are available to assist in that process.

Identifying like-minded audiences for global warming public engagement campaigns: an audience segmentation analysis and tool development.

Science.gov (United States)

Maibach, Edward W; Leiserowitz, Anthony; Roser-Renouf, Connie; Mertz, C K

2011-03-10

Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation--a process of identifying coherent groups within a population--can be used to improve the effectiveness of public engagement campaigns. In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164) to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%), to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%). Three of the segments (totaling 70%) were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18%) were unsupportive, and one was largely disengaged (12%), having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively. In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments are available to assist in that process.

Audience in the Service of Learning: How Kids Negotiate Attention in an Online Community of Interactive Media Designers

Science.gov (United States)

Brennan, Karen

2016-01-01

Audience can serve as powerful motivation in learning--and network technologies have the potential to greatly broaden audience for the processes and products of learning. But these new opportunities for audience are accompanied by new challenges. In this paper, we examine and problematize the notion and role of audience in learning by presenting a…

76 FR 34953 - Funding Opportunity Title: Risk Management Education in Targeted States (Targeted States Program...

Science.gov (United States)

2011-06-15

... Availability C. Location and Target Audience D. Maximum Award E. Project Period F. Description of Agreement..., 2011. C. Location and Target Audience The RMA Regional Offices that service the Targeted States are... marketing systems to pursue new markets. D. Purpose The purpose of the Targeted States Program is to provide...

Projecting the voice: observations of audience behaviours in ICT-mediated contemporary opera

Science.gov (United States)

Lin, Yu-Wei; Williams, Alan E.

2014-07-01

This paper examines how audiences experience live opera performance and the behaviours they exhibit during live-streaming of the performance. It aims to contribute to our understanding of how audiences, who increasingly inhabit an environment saturated with digital media, respond to contemporary opera performance. Based on a comparative study of audience experiences and behaviours during a live opera performance and the streamed opera screening, we investigate whether digital mediation affects audience appreciation, and whether streaming live opera means the same thing to an audience as the unmediated performance. We firstly outline the conception, design and performance of a contemporary opera and its simultaneous streaming to nearby digital screens. Then, we report the evaluation of the project as measured by a mix of qualitative and quantitative methods during the rehearsals, the live performance and the screening. As one of the few social studies of contemporary classical music in Britain, our study of opera audience behaviours sheds light on the challenges and opportunities afforded by digital technologies for opera companies. Understanding how audiences appreciate digital operas offers practical advice on how theatres and opera companies could respond to new forms of digital activities.

Graphic Novels: A New Stress Mitigation Tool for Military Training: Developing Content for Hard-to-Reach Audiences.

Science.gov (United States)

Hourani, Laurel; Lambert, Shari; Peeler, Russ; Lane, Becky; Borst, Carrie

2017-05-01

This article describes the development of two graphic novels as a new approach to mental health communication and coping strategies for the Navy and Marine Corps. The novels are intended to capture the attention of the younger target audience and provide vital teaching messages to better prepare personnel for deployment to combat zones. The novels were developed based on embedding the principles of combat and operational stress control (COSC) into realistic and relatable characters, stories, and images. Approaches used for development included (a) basing storylines on real-life service members and the situations they face in combat and their personal lives; (b) partnering with COSC experts to embed teaching points; (c) ensuring technical accuracy through research and target audience reviews of the storyboard and artwork; (d) developing characters that are representative of the target audience, with varied jobs, ages, backgrounds, and professional concerns; and (e) designing artwork in a manner sensitive to training objectives and the psychological effects on readers. Because technical accuracy, realism, and sensitivity were noted as essential components of an effective graphic novel tool, focus-group research and review of author drafts by the target audience and technical experts are strongly recommended.

75 FR 8902 - Funding Opportunity Title: Crop Insurance Education in Targeted States (Targeted States Program)

Science.gov (United States)

2010-02-26

... and Target Audience D. Maximum Award E. Project Period F. Description of Agreement Award--Awardee.... Location and Target Audience Targeted States serviced by RMA Regional Offices are listed below. Staff from... established farmers or ranchers who are converting production and marketing systems to pursue new markets. D...

The Spatiotemporal Dynamics of Digital News Audiences

DEFF Research Database (Denmark)

Peters, Chris

2016-01-01

of changing the socially-situated affordances of news use. Having sketched these contours, the chapter then highlights analytical challenges for understanding and conceptualizing the new interrelations between digital news content, production, and consumption, grounding this analysis with theoretical insights...... that emphasize the significance of spatiotemporal dynamics. The emphasis here is on the interrelations and mobilities of digital news audiences, based on a recognition of the productive impacts of media use while being careful to note the limitations of a paradigm shift that points solely to the possibilities...... generated by the ubiquitous presence of media in our everyday lives. Aspects of interaction and personalization beget by new media technologies certainly shape the possibilities, practices and power audiences have to choose news wherever, whenever, and however they want. However, this simultaneously...

Imagining Rural Audiences in Remote Western Australia

Directory of Open Access Journals (Sweden)

Lelia Green

2010-06-01

Full Text Available In 1979, Australia’s then-Communication Minister Tony Staley commented that the introduction of satellite communications to the bush would “dispel the dis-tance – mental as well as geographical – between urban and regional dwellers, between the haves and the have-nots in a communication society” (Staley 1979: 2225, 2228-9. In saying this, Staley imagined a marginalised and disadvantaged audience of “have-nots”, paying for their isolation in terms of their mental dis-tance from the networked communications of the core. This paper uses ethnographic audience studies surveys and interviews (1986-9 to examine the validity of Staley’s imaginations in terms of four communication technologies: the telephone, broadcast radio, 2-way radio and the satellite. The notion of a mental difference is highly problematic for the remote audience. Inso-far as a perception of lack and of difference is accepted, it is taken to reflect the perspective and the product of the urban policy-maker. Far from accepting the “distance” promulgated from the core, remote audiences see such statements as indicating an ignorance of the complexity and sophistica-tion of communications in an environment where the stakes are higher and the options fewer. This is not to say that remote people were not keen to acquire satel-lite services – they were – it is to say that when they imagined such services it was in terms of equity and interconnections, rather than the “dispelling of distance”.

In seach of the invisible (audiences)

DEFF Research Database (Denmark)

Hartley, Jannie Møller

The paper shows need to distinguish between: ignored audiences (invisible in the literature, in our case very young children and ) and post-communist audiences Literally or actual invisible (online lurking and unintended) audiences the unintended or lurking audiences are invisible in a two-fold way...... : both as cases of study, but also as actual audiences. a lack of historical contextualization in the studies...

Audience Activity and Media Use.

Science.gov (United States)

Rubin, Alan M.

1993-01-01

Explores a view of audience behavior that lies between the extremes of a passive audience expected to be influenced by communication messages and an active audience expected to make rational decisions about what media content to accept and reject. (RS)

Identifying target audiences: who are the guidelines for? : article 1 in Integrating and coordinating efforts in COPD guideline development. An official ATS/ERS workshop report.

Science.gov (United States)

Yawn, Barbara P; Akl, Elie A; Qaseem, Amir; Black, Peter; Campos-Outcalt, Doug

2012-12-01

Professional societies, like many other organizations around the world, have recognized the need to use rigorous processes to ensure that health care recommendations are informed by the best available research evidence. Different clinical practice guidelines addressing the management of the same disease may vary widely in the evidence used and the format of the recommendations, with the result that not all are appropriate for all audiences. This is the first of a series of 14 articles that clinicians, methodologists, and researchers from around the world prepared to advise those developing guidelines in respiratory and other diseases about the potential impact of identifying the target audiences for their clinical practice guidelines. In this review we address the following questions. (1) Which audiences are interested in a chronic obstructive pulmonary disease (COPD) guideline? (2) How many audiences can be addressed in a single COPD guideline? (3) What is the purpose of the guidelines? (4) Who should be included on the guideline panel? We collected information by searching PubMed and reviewing information from groups that are currently making and using respiratory disease guidelines, as well as from workshop discussions. Our conclusions are based on available evidence, consideration of what guideline developers are doing, and the opinions of those who attended the workshop. Clinicians desire COPD and other guidelines that are concise, use evidence from practices similar to theirs, and whose authors have expertise in providing care in similar settings and with similar patients. In the case of COPD, barriers to generalists' use of guidelines include lack of awareness of the guidelines, failure to embrace the diagnostic methods as capable of providing definitive confirmation of COPD, and, most importantly, failure of previous guidelines to address the treatment of COPD in the context of the broad range of multiple morbidities that affect most people with COPD. COPD

Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional tone, execution and target audience.

Science.gov (United States)

Dunstone, Kimberley; Brennan, Emily; Slater, Michael D; Dixon, Helen G; Durkin, Sarah J; Pettigrew, Simone; Wakefield, Melanie A

2017-04-11

Public health mass media campaigns may contribute to reducing the health and social burden attributed to alcohol consumption, but little is known about which advertising characteristics have been used, or have been effective, in alcohol harm reduction campaigns to date. As a first step towards encouraging further research to identify the impact of various advertising characteristics, this study aimed to systematically identify and examine the content of alcohol harm reduction advertisements (ads). Ads were identified through an exhaustive internet search of Google, YouTube, Vimeo, and relevant government and health agency websites. Eligible ads were: English language, produced between 2006 and 2014, not primarily focused on drink-driving or alcohol in pregnancy, and not alcohol industry funded. Systematic content analysis of all ads was performed; each ad was double-coded. In total, 110 individual ads from 72 different alcohol harm reduction campaigns were identified, with the main source countries being Australia (40%) and the United Kingdom (26%). The dominant topic for 52% of ads was short-term harms, while 10% addressed long-term harms, 18% addressed underage drinking, 17% communicated a how-to-change message, and 3% advocated for policy change. The behavioural objective of most ads was to motivate audiences to reduce their alcohol consumption (38%) or to behave responsibly and/or not get drunk when drinking (33%). Only 10% of all ads mentioned low-risk drinking guidelines. Eighty-seven percent of ads used a dramatisation execution style and 74% had a negative emotional tone. Ninety percent of ads contained messages or content that appeared to target adults, and 36% specifically targeted young adults. Some message attributes have been employed more frequently than others, suggesting several promising avenues for future audience or population-based research to compare the relative effectiveness of different characteristics of alcohol harm reduction ads. Given

Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional tone, execution and target audience

Directory of Open Access Journals (Sweden)

Kimberley Dunstone

2017-04-01

Full Text Available Abstract Background Public health mass media campaigns may contribute to reducing the health and social burden attributed to alcohol consumption, but little is known about which advertising characteristics have been used, or have been effective, in alcohol harm reduction campaigns to date. As a first step towards encouraging further research to identify the impact of various advertising characteristics, this study aimed to systematically identify and examine the content of alcohol harm reduction advertisements (ads. Method Ads were identified through an exhaustive internet search of Google, YouTube, Vimeo, and relevant government and health agency websites. Eligible ads were: English language, produced between 2006 and 2014, not primarily focused on drink-driving or alcohol in pregnancy, and not alcohol industry funded. Systematic content analysis of all ads was performed; each ad was double-coded. Results In total, 110 individual ads from 72 different alcohol harm reduction campaigns were identified, with the main source countries being Australia (40% and the United Kingdom (26%. The dominant topic for 52% of ads was short-term harms, while 10% addressed long-term harms, 18% addressed underage drinking, 17% communicated a how-to-change message, and 3% advocated for policy change. The behavioural objective of most ads was to motivate audiences to reduce their alcohol consumption (38% or to behave responsibly and/or not get drunk when drinking (33%. Only 10% of all ads mentioned low-risk drinking guidelines. Eighty-seven percent of ads used a dramatisation execution style and 74% had a negative emotional tone. Ninety percent of ads contained messages or content that appeared to target adults, and 36% specifically targeted young adults. Conclusions Some message attributes have been employed more frequently than others, suggesting several promising avenues for future audience or population-based research to compare the relative effectiveness of

In search of an audience...

NARCIS (Netherlands)

S. Stremersch (Stefan)

2005-01-01

textabstractFor an academic, finding an audience is critical. However, finding an audience is not always easy for most marketing academics. This inaugural address explores what the challenges are in finding an audience, among fellow scholars, students, public policy, industry, or society in general.

Active audiencies and journalism: Involved citizens or motivated consumers?

OpenAIRE

Masip, Pere; Guallar, Javier; Peralta, Miquel; Ruiz-Caballero, Carlos; Suau, Jaume

2015-01-01

Audience participation, in any of its forms and names (public journalism, citizen journalism, participatory journalism, UGC), appears to revitalise democracy, thanks to the opportunities for public debate opened up by information and communications technology. On the other hand, however, there are many authors who question whether interactive technologies really encourage democracy or the market, empower the citizen or strengthen the consumer. In this context, we still have little information...

Active audiences and journalism: Involved citizens or motivated consumers?

OpenAIRE

Masip, Pere; Guallar, Javier; Peralta, Miquel; Ruiz, Carles; Suau, Jaume

2015-01-01

Audience participation, in any of its forms and names (public journalism, citizen journalism, participatory journalism, UGC), appears to revitalise democracy, thanks to the opportunities for public debate opened up by information and communications technology. On the other hand, however, there are many authors who question whether interactive technologies really encourage democracy or the market, empower the citizen or strengthen the consumer. In this context, we still have little information...

Sleeping with the enemy: Audience

NARCIS (Netherlands)

Marloes Mol; Annika van den Berg; Dr. Joke Hermes

2013-01-01

Audience studies is not the vibrant field it was in its 1980s and early 1990s heyday. Cultural studies today has a more balanced interest in production, audiences and texts. A renewed focus in audience studies on everyday meaning production, identity and relations of power could benefit from recent

To Crowdfund Research, Scientists Must Build an Audience for Their Work.

Science.gov (United States)

Byrnes, Jarrett E K; Ranganathan, Jai; Walker, Barbara L E; Faulkes, Zen

2014-01-01

As rates of traditional sources of scientific funding decline, scientists have become increasingly interested in crowdfunding as a means of bringing in new money for research. In fields where crowdfunding has become a major venue for fundraising such as the arts and technology, building an audience for one's work is key for successful crowdfunding. For science, to what extent does audience building, via engagement and outreach, increase a scientist's abilities to bring in money via crowdfunding? Here we report on an analysis of the #SciFund Challenge, a crowdfunding experiment in which 159 scientists attempted to crowdfund their research. Using data gathered from a survey of participants, internet metrics, and logs of project donations, we find that public engagement is the key to crowdfunding success. Building an audience or "fanbase" and actively engaging with that audience as well as seeking to broaden the reach of one's audience indirectly increases levels of funding. Audience size and effort interact to bring in more people to view a scientist's project proposal, leading to funding. We discuss how projects capable of raising levels of funds commensurate with traditional funding agencies will need to incorporate direct involvement of the public with science. We suggest that if scientists and research institutions wish to tap this new source of funds, they will need to encourage and reward activities that allow scientists to engage with the public.

In search of the invisble (audiences)

DEFF Research Database (Denmark)

Kaun, Anne; Hartley, Jannie Møller; Juzefovičs, Jānis

2016-01-01

that are literally invisible including practices of lurking in social media environments as well as unintended audiences. The literature review of research of the past ten years on invisible audiences identifies important gaps for both forms of invisible audiences. In conclusion, we suggest more extensive research...... on the diverse groups of invisible audiences on a more structural level, i.e. questions of certain social, political as well as cultural groups are rendered invisible. Furthermore we suggest that studies consider practices of invisible audiences on the micro, experiential level from the perspective of members...

Knowledge Generation in Technology-Enhanced Health Exhibitions

DEFF Research Database (Denmark)

Magnussen, Rikke; Kharlamov, Nikita; Zachariasssen, Maria

2016-01-01

This paper presents results from eye-tracking studies of audience interaction and knowledge generation in the technology-enhanced health promotion exhibition PULSE at a science centre in Copenhagen, Denmark. The main purpose of the study was to understand what types of knowledge audiences build...... in health promotion exhibitions designed to include direct physical interaction. The current study is part of the larger PULSE project, which aims to develop innovative health promotion activities that include a science museum exhibition as a key setting. The primary target group is families with children...

Hyperboles not turning to metaphors : How to explain audience cooperativeness?

NARCIS (Netherlands)

van den Hoven, P.J.

2016-01-01

We observe that an audience attempts to interpret the relation between a source domain and a target domain as a hyperbole before interpreting it as a metaphor. It could also first try a metaphorical reading or attempt several possible readings and successively select the relevant outcome. But it

Using Audience Segmentation to Tailor Residential Irrigation Water Conservation Programs

Science.gov (United States)

Warner, Laura A.; Chaudhary, Anil Kumar; Rumble, Joy N.; Lamm, Alexa J.; Momol, Esen

2017-01-01

Today's complex issues require technical expertise as well as the application of innovative social science techniques within Extension contexts. Researchers have suggested that a social science approach will play a critical role in water conservation, and people who use home landscape irrigation comprise a critical target audience for agriculture…

The science of science outreach: methods to maximise audience engagement

Science.gov (United States)

Adamson, Kathryn; Lane, Timothy

2016-04-01

Effective public engagement relies on a clear understanding of public audiences; their existing knowledge base and their learning preferences. Scientific content that is effective in academic spheres is not necessarily popular in the public domain. This may be due to content (e.g. beginner level to advanced terminology); presentation style (graphical, text, multimedia); audience demographic (children to adults); and entertainment value. Over the last few years, there has been a major expansion in the quantity and quality of science outreach material. For scientists, the production of outreach material, in any form, is the first giant leap to disseminating their knowledge to broader audiences. However, there is also a need to evaluate the performance of outreach material, so that its content and delivery style can be tailored and maximised for the target audience. We examine the Google Analytics data for climate science outreach website Climatica over a 12 month period in 2015. The site publishes regular posts, which take the form of short written articles, graphics, videos, or teaching resources, on all aspects of climate science. The site is publicised via social media including Twitter and Facebook. In particular, we assess website performance, in terms of website visits and post engagement. These are examined in the context of: post topic, post style, social media engagement, and the timing of post publication/advertisement. The findings of this investigation are used to explore audience preferences and mechanisms for future post development to maximise the use of this web resource.

Steps Toward Technology Design to Beat Health Inequality

DEFF Research Database (Denmark)

Bertelsen, Pernille Scholdan; Kanstrup, Anne Marie; Madsen, Jacob

2017-01-01

workers in the neighbourhood and how this participatory approach supported a first step toward HIT design that tackles health inequality. This is important, as people in neighbourhoods with high health risks are not the target audience for the health technology innovation currently taking place despite...

Flipping the Audience Script: An Activity That Integrates Research and Audience Analysis

Science.gov (United States)

Lam, Chris; Hannah, Mark A.

2016-01-01

This article describes a flipped classroom activity that requires students to integrate research and audience analysis. The activity uses Twitter as a data source. In the activity, students identify a sample, collect customer tweets, and analyze the language of the tweets in an effort to construct knowledge about an audience's values, needs, and…

To Crowdfund Research, Scientists Must Build an Audience for Their Work.

Directory of Open Access Journals (Sweden)

Jarrett E K Byrnes

Full Text Available As rates of traditional sources of scientific funding decline, scientists have become increasingly interested in crowdfunding as a means of bringing in new money for research. In fields where crowdfunding has become a major venue for fundraising such as the arts and technology, building an audience for one's work is key for successful crowdfunding. For science, to what extent does audience building, via engagement and outreach, increase a scientist's abilities to bring in money via crowdfunding? Here we report on an analysis of the #SciFund Challenge, a crowdfunding experiment in which 159 scientists attempted to crowdfund their research. Using data gathered from a survey of participants, internet metrics, and logs of project donations, we find that public engagement is the key to crowdfunding success. Building an audience or "fanbase" and actively engaging with that audience as well as seeking to broaden the reach of one's audience indirectly increases levels of funding. Audience size and effort interact to bring in more people to view a scientist's project proposal, leading to funding. We discuss how projects capable of raising levels of funds commensurate with traditional funding agencies will need to incorporate direct involvement of the public with science. We suggest that if scientists and research institutions wish to tap this new source of funds, they will need to encourage and reward activities that allow scientists to engage with the public.

Consider Clicking In: Using Audience Response Systems to Spark Discussion

Science.gov (United States)

Barbour, Joshua B.

2013-01-01

Audience response systems, also known as clickers, hold much promise for use in the communication classroom. Yet potential benefits notwithstanding, implementing new technology in the classroom also offers challenges for faculty who must master it themselves while managing students' learning. Successful clicker implementation, like the…

A Mock Randomized Controlled Trial With Audience Response Technology for Teaching and Learning Epidemiology.

Science.gov (United States)

Baker, Philip R A; Francis, Daniel P; Cathcart, Abby

2017-04-01

The study's objective was to apply and assess an active learning approach to epidemiology and critical appraisal. Active learning comprised a mock, randomized controlled trial (RCT) conducted with learners in 3 countries. The mock trial consisted of blindly eating red Smarties candy (intervention) compared to yellow Smarties (control) to determine whether red Smarties increase happiness. Audience response devices were employed with the 3-fold purposes to produce outcome data for analysis of the effects of red Smarties, identify baseline and subsequent changes in participant's knowledge and confidence in understanding of RCTs, and assess the teaching approach. Of those attending, 82% (117 of 143 learners) participated in the trial component. Participating in the mock trial was a positive experience, and the use of the technology aided learning. The trial produced data that learners analyzed in "real time" during the class. The mock RCT is a fun and engaging approach to teaching RCTs and helping students to develop skills in critical appraisal.

Audience Perceptions of Family Viewing Time

Science.gov (United States)

Fontes, Brian F.; And Others

1977-01-01

Discusses a survey on Family Viewing Time designed to determine audience reactions to program content including violent and sexual content, audience perceptions of the suitability of program offerings for family viewing, and audience viewing habits with respect to Family Viewing Time. (MH)

Still ‘Watching’ TV? The Consumption of TV Fiction by Engaged Audiences

Directory of Open Access Journals (Sweden)

Alexander Dhoest

2016-07-01

Full Text Available There is no denying that television, as a medium and an institution, has drastically changed in the age of digitization and convergence. For audiences, this has not only opened up multiple opportunities to watch television content at other times and on other devices, but also to interact with its cross-media extensions. However, while much has been written about the new opportunities for audience engagement, we do not know much about the actual adoption of new technologies nor the motivations underlying such uses. Therefore, this paper draws on empirical audience research to address the key question: how do viewers engage with contemporary TV fiction? Through empirical audience research, using various qualitative research methods, three different aspects of the reception of cross-media TV fiction will be discussed: (1 how do viewers watch the TV episodes of contemporary TV fiction?, (2 how do viewers engage with the cross-media extensions of TV fiction?, and (3 how do viewers experience the social dimensions of contemporary TV fiction? We focus on a particular group, that of 'engaged' viewers, who are actively involved by personalizing their viewing practices, by communicating about it, by consuming cross-media elements of TV fiction, or producing TV fiction-related content. Our findings suggest that even this group does not make full use of all the available technological opportunities to personalize TV viewing, and that the classical TV text, linear viewing, and the social aspect of viewing remain of key importance.

Audience reach of science on television in 10 European countries: An analysis of people-meter data.

Science.gov (United States)

Lehmkuhl, Markus; Boyadjieva, Pepka; Cunningham, Yvonne; Karamanidou, Christina; Mörä, Tuomo

2016-02-01

Beginning with a differentiation of science programmes into five different editorial concepts, this article explores the audience reach of science on television in 10 European countries with a special emphasis on young audiences aged between 14 and 29 years. In relation to the share of this age group in the entire population, science programmes in all countries reach a considerably smaller proportion of younger viewers. Specific preferences for science content on television do not seem to be relevant in explaining aggregated viewing behaviours especially of young audiences. Unlike all other segments, the young science viewer segment is almost intangible as an aggregated group, as a definable segment of a mass audience that can be targeted by science programme makers. © The Author(s) 2014.

Collaboration potentials in micro and macro politics of audience creativity

DEFF Research Database (Denmark)

Brites, Maria José; Chimirri, Niklas Alexander; Amaral, Inês

2017-01-01

In our stakeholder consultation following up on trends concerning the micro and macropolitics of audience action, we explore the potential impact of audiences’ micro-participation and connection to macro-actions. We address this issue taking into consideration intrinsic continuities and discontin...... and discontinuities between academia and the stakeholders’ perspectives. Our findings continue to emphasise the • (dis)connections between micro and macro actions • a technological appeal for action • collaboration potentials between academia and other stakeholders.......In our stakeholder consultation following up on trends concerning the micro and macropolitics of audience action, we explore the potential impact of audiences’ micro-participation and connection to macro-actions. We address this issue taking into consideration intrinsic continuities...

Evaluation of the Acceptance of Audience Response System by Corporations Using the Technology Acceptance Model

Science.gov (United States)

Chu, Hsing-Hui; Lu, Ta-Jung; Wann, Jong-Wen

The purpose of this research is to explore enterprises' acceptance of Audience Response System (ARS) using Technology Acceptance Model (TAM). The findings show that (1) IT characteristics and facilitating conditions could be external variables of TAM. (2) The degree of E-business has positive significant correlation with behavioral intention of employees. (3) TAM is a good model to predict and explain IT acceptance. (4) Demographic variables, industry and firm characteristics have no significant correlation with ARS acceptance. The results provide useful information to managers and ARS providers that (1) ARS providers should focus more on creating different usages to enhance interactivity and employees' using intention. (2) Managers should pay attention to build sound internal facilitating conditions for introducing IT. (3) According to the degree of E-business, managers should set up strategic stages of introducing IT. (4) Providers should increase product promotion and also leverage academic and government to promote ARS.

{SW}ARMED: Captive Portals, Mobile Devices, and Audience Participation in Multi-User Music Performance

OpenAIRE

Hindle, Abram

2013-01-01

Audience participation in computer music has long been limited byresources such as sensor technology or the material goods necessary toshare such an instrument. A recent paradigm is to take advantageof the incredible popularity of the smart-phone, a pocket sizedcomputer, and other mobile devices, to provide the audience aninterface into a computer music instrument. In this paper we discuss amethod of sharing a computer music instrument's interface with anaudience to allow them to interact via...

The Vindex Special: Learning about Technology through Advertising.

Science.gov (United States)

Smulyan, Susan; Kosty, Carlita; Brennan, Sheila

1998-01-01

Presents a lesson plan that uses content analysis of an advertisement for an early sewing machine, the Vindex, to examine issues of marketing, new technology, and consumer economics. Includes a reproduction of an early advertisement, a list of additional readings, and several sets of questions concerning target audience, information, and image…

Teaching audience analysis to the technical student

Science.gov (United States)

Debs, M. B.; Brillhart, L. V.

1981-01-01

Teaching audience analysis, as practiced in a technical writing course for engineering students, is discussed. Audience analysis is described as the task of defining the audience for a particular piece of writing and determining those characteristics of the audience which constrain the writer and effect reception of the message. A mature technical writing style that shows the tension produced when a text is written to be read and understood is considered in terms of audience analysis. Techniques include: (1) conveying to students the concept that a reader with certain expectations exist, (2) team teaching to preserve the context of a given technical discipline, and (3) assigning a technical report that addresses a variety of readers, thus establishing the complexity of audience oriented writing.

Audience studies 2.0: on the theory, politics and method of qualitative audience research

NARCIS (Netherlands)

Hermes, J.

2009-01-01

Audience research, this paper suggests, is an excellent field to test the claims of Media Studies 2.0. Moreover, 2.0 claims are a good means to review qualitative audience research itself too. Working from a broad strokes analysis of the theory, politics and method of interpretative research with

The Disappearing Audience and Reflexive Visibility

Directory of Open Access Journals (Sweden)

Katerina Girginova

2016-08-01

Full Text Available Contrary to popular opinion and some academic writing that celebrates the renewed visibility of new media audiences, this essay argues that they are increasingly going into retreat. To understand how new media audiences “disappear” from view of one another, I borrow from Brighenti’s typology of visibility and develop the idea of “reflexive visibility.” The latter describes the ability to socially orient ourselves in a digital environment through the textual and contextual cues of others—an activity that is of utmost importance not only to researchers wishing to “see” various audiences but also for audiences writ large, wishing to know themselves.

Advances in production technology

CERN Document Server

2015-01-01

This edited volume contains the selected papers presented at the scientific board meeting of the German Cluster of Excellence on “Integrative Production Technology for High-Wage Countries”,  held in November 2014. The topical structure of the book is clustered in six sessions: Integrative Production Technology, Individualised Production, Virtual Production Systems, Integrated Technologies, Self-Optimising Production Systems and Human Factors in Production Technology. The Aachen perspective on a holistic theory of production is complemented by conference papers from external leading researchers in the fields of production, materials science and bordering disciplines. The target audience primarily comprises research experts and practitioners in the field but the book may also be beneficial for graduate students.

Technological aspects of cryogenic laser-fusion targets

International Nuclear Information System (INIS)

Musinski, D.L.; Henderson, T.M.; Simms, R.J.; Pattinson, T.R.; Jacobs, R.B.

1980-01-01

Most current laser-fusion targets consist of hollow spherical glass shells which have been filled with a mixture of gaseous deuterium-tritium fuel. Theoretical considerations suggest that optimum yields can be obtained from these targets if the fuel is condensed as a uniform liquid or solid layer on the inner surface of the glass shell at the time it is irradiated. In principle, this can be accomplished in a straightforward way by cooling the target below the condensation or freezing point of the fuel. In practice, cryogenic targets can appear in routine laser experiments only when the necessary cryogenic technology is reliably integrated into experimental target chambers. Significant progress has been made recently in this field. The authors will discuss the scientific basis and the various technological features of a system which has allowed the successful irradiation of uniform solid-fuel-layer targets

Cultivating Audiences: Taming, Teaching, Transforming

Science.gov (United States)

Nicolucci, Sandra

2010-01-01

Satisfying and successful school concerts require an active, empathic, and cooperative partnership between performers and audience members. As music educators work to prepare artful, dignified, and confident performers, "audiences" for these performers must be cultivated just as purposefully. Concertgoers can be motivated to consume school…

Developing Public Health Initiatives through Understanding Motivations of the Audience at Mass-Gathering Events.

Science.gov (United States)

Hutton, Alison; Ranse, Jamie; Munn, Matthew Brendan

2018-04-01

This report identifies what is known about audience motivations at three different mass-gathering events: outdoor music festivals, religious events, and sporting events. In light of these motivations, the paper discusses how these can be harnessed by the event organizer and Emergency Medical Services. Lastly, motivations tell what kinds of interventions can be used to achieve an understanding of audience characteristics and the opportunity to develop tailor-made programs to maximize safety and make long-lasting public health interventions to a particular "cohort" or event population. A lot of these will depend on what the risks/hazards are with the particular populations in order to "target" them with public health interventions. Audience motivations tell the event organizer and Emergency Medical Services about the types of behaviors they should expect from the audience and how this may affect their health while at the event. Through these understandings, health promotion and event safety messages can be developed for a particular type of mass-gathering event based on the likely composition of the audience in attendance. Health promotion and providing public information should be at the core of any mass-gathering event to minimize public health risk and to provide opportunities for the promotion of healthy behaviors in the local population. Audience motivations are a key element to identify and agree on what public health information is needed for the event audience. A more developed understanding of audience behavior provides critical information for event planners, event risk managers, and Emergency Medical Services personnel to better predict and plan to minimize risk and reduce patient presentations at events. Mass-gathering event organizers and designers intend their events to be positive experiences and to have meaning for those who attend. Therefore, continual vigilance to improve public health effectiveness and efficiency can become best practice at events

Using Deep Learning Neural Networks To Find Best Performing Audience Segments

Directory of Open Access Journals (Sweden)

Anup Badhe

2015-08-01

Full Text Available Finding the appropriate mobile audience for mobile advertising is always challenging since there are many data points that need to be considered and assimilated before a target segment can be created and used in ad serving by any ad server. Deep learning neural networks have been used in machine learning to use multiple processing layers to interpret large datasets with multiple dimensions to come up with a high-level characterization of the data. During a request for an advertisement and subsequently serving of the advertisement on the mobile device there are many trackers that are fired collecting a lot of data points. If the user likes the advertisement and clicks on it another set of trackers give additional information resulting from the click. This information is aggregated by the ad server and shown in its reporting console. The same information can form the basis of machine learning by feeding this information to a deep learning neural network to come up with audiences that can be targeted based on the product that is advertised.

TARGETED TECHNOLOGY TRANSFER TO US INDEPENDENTS

Energy Technology Data Exchange (ETDEWEB)

Donald F. Duttlinger; E. Lance Cole

2005-01-01

FY04. Activities remained at high levels. Board and staff interaction has defined strategic thrusts to further outreach. Networking, involvement in technical activities and an active exhibit schedule are increasing PTTC's sphere of influence with both producers and the service sector. PTTC's reputation for unbiased bottom line information stimulates cooperative ventures with other organizations. Efforts to build the contact database and a growing E-mail Technology Alert service are expanding PTTC's audience.

Keeping Your Audience in Mind: Applying Audience Analysis to the Design of Interactive Score Reports

Science.gov (United States)

Zapata-Rivera, Juan Diego; Katz, Irvin R.

2014-01-01

Score reports have one or more intended audiences: the people who use the reports to make decisions about test takers, including teachers, administrators, parents and test takers. Attention to audience when designing a score report supports assessment validity by increasing the likelihood that score users will interpret and use assessment results…

Astronomy and Disabled: Implementation of new technologies to communicate science to new audiences

Science.gov (United States)

García, Beatriz; Ortiz Gil, Amelia; Proust, Dominique

2015-08-01

Commission 46 proposed in 2012 the creation of an interdisciplinary WG in which astronomers work together with technicians, educators and disability specialists to develop new teaching and learning strategies devoted o generate resources of high impact among disabled populations, which are usually away from astronomy. Successful initiatives designed to research the best-practices in using new technologies to communicate science in these special audiences include the creation of models and applications, and the implementation of a data base of didactic approaches and tools. Between the achievements of this proposal, we have original development in: design of electronics, design of original software, scripts and music for Planetarium functions, design of models and their associated explanatory script, printed material in Braille and 3D, filming associated with sign language, interviews and docs recompilation and the recently project on the Sign Language Universal Encyclopedic Dictionary, based on the proposal by Proust (2009) and, which proposes the dissemination of a unique language for the deaf worldwide, associated with astronomical terms.We present, on behalf of the WG, some of the achievements, developments, successful stories of recent applications of this new approach to the science for all, thinking in the new “public of sciences”, and new challenges.

Sensing technologies for precision irrigation

CERN Document Server

Ćulibrk, Dubravko; Minic, Vladan; Alonso Fernandez, Marta; Alvarez Osuna, Javier; Crnojevic, Vladimir

2014-01-01

This brief provides an overview of state-of-the-art sensing technologies relevant to the problem of precision irrigation, an emerging field within the domain of precision agriculture. Applications of wireless sensor networks, satellite data and geographic information systems in the domain are covered. This brief presents the basic concepts of the technologies and emphasizes the practical aspects that enable the implementation of intelligent irrigation systems. The authors target a broad audience interested in this theme and organize the content in five chapters, each concerned with a specific technology needed to address the problem of optimal crop irrigation. Professionals and researchers will find the text a thorough survey with practical applications.

Implications of high-/low-context communication for target audience member interpretation of messages in the Nimechill abstinence campaign in Nairobi, Kenya.

Science.gov (United States)

Muraya, Julie Gathoni; Neville Miller, Ann; Mjomba, Leonard

2011-09-01

Although it ran on multiple mass media for the better part of a year, end line evaluation of the Nimechill youth abstinence campaign in Kenya indicated that exposure to the campaign had no relationship to youth decisions to defer sexual debut. One possible explanation of this lack of association could be that target audience members derived inconsistent and confusing meanings from visuals as opposed to text in the campaign. Employing Hall's concept of high- and low-context communication, we assessed target population interpretation of four campaign posters via 12 focus-group discussions and four individual in-depth interviews with Nairobi youth. We found that although participants endorsed and recognized campaign objectives, contextual cues in some campaign visuals were interpreted by participants as being contradictory to the abstinence message in the poster texts. In addition noticeable differences arose between the low-income and middle-/high-income groups in interpretation of one of the posters. We conclude with recommendations regarding use of visuals in high-context cultures and involvement of youth from various socioeconomic strata in campaign planning.

Development of RI Target Production Technology

International Nuclear Information System (INIS)

Jeong, Do Young; Ko, Kwang Hoon; Kim, Cheol Jung; Kim, Taek Soo; Rho, Si Pyo; Park, Hyun Min; Lim, Gwon; Cha, Yong Ho; Han, Jae Min

2010-04-01

This project was accomplished with an aim of productive technical development on the 'enriched target' which is used essentially in radioisotope production. The research was advanced systematically with target production pilot system configuration and core technical development. We composed Yb-176 productive pilot system which equip the chemical purification technique of medical treatment level and proved its capability. Possibilities to separate Zn-67 by the method of using the polarizing light in principle and to separate Zn-70 by the method of using the double optical pumping in theory were also proved. RI target production technologies are recognized excessively with monopolistic techniques of part atomic energy advanced nations such as Russia and US and they are come, but we prepared the opportunity will be able to complete a full cycle of like (RI material production -> RI target production -> RI application) with this project accomplishment. When considering only the direct demand of stable isotope which is used in various industrial, we forecast with the fact that RI target markets will become larger with the approximately 5 billion dollars in 2020 and this technology will contribute in the domestic rising industry creation with high value added

Future technological developments to fulfill AG2020 targets

DEFF Research Database (Denmark)

Markussen, Mads Ville; Østergård, Hanne; Borch, Kristian

2010-01-01

This report constitute an analysis of selected technologies that are anticipated to underpin the images described in Giaoutzi et al (2008) and it proposes policy measures to promote these technologies. It builds on Borch et al (2008) where a more detailed description of technologies can be found....... as the threats for development of the technology in the respective images. Finally policies for promoting and spreading technologies are proposed.......This report constitute an analysis of selected technologies that are anticipated to underpin the images described in Giaoutzi et al (2008) and it proposes policy measures to promote these technologies. It builds on Borch et al (2008) where a more detailed description of technologies can be found....... Based on the technological narratives and imperatives, we select a set of present available technologies that are able to support the society in reaching the targets set up by AG2020. For each of these technologies, we evaluate the strengths and weaknesses of the technology to reach the target as well...

Audience responses to television news coverage of medical advances: The mediating role of audience emotions and identification.

Science.gov (United States)

Hong, Hyehyun

2015-08-01

Exemplifying a real person in news stories has become a popular journalistic technique to describe an event or issue. With the frequent appearance of medical news reports in local television in recent years, this news presentation style is widely believed to help audiences better engage in and understand complex medical information and to influence their perceptions and judgments. In terms of television news coverage of medical advances, this study investigates how audiences respond to embedded human examples (mainly patients who experience benefits from the advances) and to overall news stories, and how such responses are related to their perception of portrayed medical advances. The experimental results indicate that news stories with a human example were more likely to intensify the audience's positive emotions than those without, which in turn influenced favorable perceptions of the described medical advance. In addition, the extent to which the audience identified with a human example (in particular, sympathy) mediated the relationship between the audience's involvement in the news story and its perception of the portrayed medical advance. © The Author(s) 2014.

Comparing Four Touch-Based Interaction Techniques for an Image-Based Audience Response System

NARCIS (Netherlands)

Jorritsma, Wiard; Prins, Jonatan T.; van Ooijen, Peter M. A.

2015-01-01

This study aimed to determine the most appropriate touch-based interaction technique for I2Vote, an image-based audience response system for radiology education in which users need to accurately mark a target on a medical image. Four plausible techniques were identified: land-on, take-off,

Towards Broadening the Audience

Science.gov (United States)

Sakimoto, P. J.

2008-06-01

The strand Towards Broadening the Audience was intended to seed thoughtful conversations about building bridges for outreach programs across cultural barriers. Many participants spoke about progress in increasing the diversity of their outreach audiences, but it was new voices from time-honored sources that offered fundamentally new wisdom. From the religious traditions and tensions that mark the Holy Land came the simple concept of bringing unity through teaching the commonalities found in basic concepts of the observed sky. From Mayan traditions, both contemporary and ancient, came the reminder that the sky is intimately connected to all aspects of our lives. Astronomy outreach should therefore be a part of much larger family and community celebrations. Ideas such as these offer renewed hope for major advances in bringing space science outreach to much broader audiences. They tell us about the importance of learning from voices with perspectives different from our own, and of building partnerships based upon genuine cross-cultural understanding and mutual love of the sky.

Effect of audience response system technology on learning outcomes in health students and professionals: an updated systematic review.

Science.gov (United States)

Atlantis, Evan; Cheema, Birinder S

2015-03-01

: Audience response system (ARS) technology is a recent innovation that is increasingly being used by health educators to improve learning outcomes. Equivocal results from previous systematic review research provide weak support for the use of ARS for improving learning outcomes at both short and long terms. This review sought to update and critically review the body of controlled experimental evidence on the use of ARS technology on learning outcomes in health students and professionals. This review searched using all identified keywords both electronic databases (CINAHL, Embase, ERIC, Medline, Science Direct, Scopus, and Web of Science) and reference lists of retrieved articles to find relevant published studies for review, from 2010 to April 2014. A descriptive synthesis of important study characteristics and effect estimates for learning outcomes was done. Three controlled trials in 321 participants from the United States were included for review. ARS knowledge retention scores were lower than the control group in one study, higher than control group provided that immediate feedback was given about each question in one study, and equivalent between intervention and control groups in another study. There is an absence of good quality evidence on effectiveness of ARS technologies for improving learning outcomes in health students and professionals.

Developing and delivering food systems training programs for 21st century audiences

Directory of Open Access Journals (Sweden)

Troy Hahn

2016-04-01

Full Text Available Expectations for training programmes today are very different from expectations for training programmes in the past, because today’s audiences are not only multigenerational, but the younger generations learn in distinctly different ways from older, more traditional audiences. To meet the needs of these multigenerational audiences, the Auburn University Food Systems Institute (AUFSI has developed on-demand, online courses that offer a variety of ways for learners to interact with training materials. For example, a typical course may offer not only traditional text, but audio, video, simulations, and more. In addition, AUFSI has developed supporting educational tools such as interactive virtual tours and video games. This approach to creating courses is a response to the  different levels of experiences of the generations as well as different expectations of how materials should be delivered. In order to be effective, training materials need to be designed to appeal to this multigenerational audience. Traditionalists (born before 1946 prefer face-to-face training programmes. Baby Boomers (born 1946-1964 are more accepting of technology. Generations X (born 1965-1980, Y (born 1981- 2000 and C (born after 2000, however, expect to receive training at their convenience, to have it delivered electronically, and to be entertained as well as educated.

Preparing Planetary Scientists to Engage Audiences

Science.gov (United States)

Shupla, C. B.; Shaner, A. J.; Hackler, A. S.

2017-12-01

While some planetary scientists have extensive experience sharing their science with audiences, many can benefit from guidance on giving presentations or conducting activities for students. The Lunar and Planetary Institute (LPI) provides resources and trainings to support planetary scientists in their communication efforts. Trainings have included sessions for students and early career scientists at conferences (providing opportunities for them to practice their delivery and receive feedback for their poster and oral presentations), as well as separate communication workshops on how to engage various audiences. LPI has similarly begun coaching planetary scientists to help them prepare their public presentations. LPI is also helping to connect different audiences and their requests for speakers to planetary scientists. Scientists have been key contributors in developing and conducting activities in LPI education and public events. LPI is currently working with scientists to identify and redesign short planetary science activities for scientists to use with different audiences. The activities will be tied to fundamental planetary science concepts, with basic materials and simple modifications to engage different ages and audience size and background. Input from the planetary science community on these efforts is welcome. Current results and resources, as well as future opportunities will be shared.

Videoethnographic approaches to audience research

DEFF Research Database (Denmark)

Wildermuth, Norbert

recordings in doing mediaethnographic audience research. Moreover, I will discuss the use and potentials of hypermedia in presenting the results of ethnographic audience research. Based on recent conceptualisations and theories of hypermodality and multimodal ethnography (Lemke, 2002; Idema, 2003; Dicks......  In my paper I will explore the methodological uses and epistemological consequences of videoethnography in audience studies. With reference to research done on young people and their media appropriations in Recife (Brazil), in December 2005, I will argue for the creative integration of video......'. Finally, considerations regarding a planned hypermediated presentation of my research project in Recife, will be related to the experiences made with video as tool of mediaethnographic investigation and analysis. How the potential of non-sequentiality enshrined in hypermedia applications can...

Dialogues between audience research and production

DEFF Research Database (Denmark)

Redvall, Eva Novrup

2017-01-01

This article offers a historical analysis of the audience testing of television drama from The Danish Broadcasting Corporation (DR) by the in-house DR Media Research Department from the mid-1990s until 2016. The article investigates how the methods for testing have changed from more traditional...... focus groups and surveys to include biometric methods (e.g. skin conductance) to measure audience arousal. While audience testing is often primarily viewed as a quality measurement tool for executives, the article argues that testing can also be a dialogue-based tool offering creative practitioners...

Open Interactivity: A Model for Audience Agency

Directory of Open Access Journals (Sweden)

Charlotte Gould

2018-04-01

Full Text Available Artists have increasingly acknowledged the role of the audience as collaborators both in the construction of meaning (Bathes, 1977, through subjective experience (Dewey, 1934 and in contributing to the creative act by externalising the work. (Duchamp Lucy Lippard identifies 1966-72 as a period where artists turned increasingly towards the audience, representing a "dematerialization of the art object" (Lippard, 1997 through "Happenings" and "Fluxus" movements. Digital media has facilitated this trajectory, implicit in the interactive computer interface (Manovich, 2005, but interactivity per se may offer no more than a series of choices put forward by the artist (Daniels, 2011. Interactivity represents interplay between artist and audience (Dinka, 1996 and is potentially a process of audience empowerment to offer agency, defined as real and creative choice (Browning, 1964. Public screen installation "Peoples Screen" Guangzhou, linking China to Perth Australia (Sermon & Gould, 2015 offered a partnership between artist and audience to co-create content though playful narratives and active engagement in a drama that unfolds using improvisation and play. Initially visitors enjoy observing the self on the screen but audiences quickly start to interact with the environment and other participants. Immersed in play they lose a sense of the self (Callois, 2011 and enter a virtual third space where possibilities for creativity and direction of play are limitless. The self becomes an avatar where the audience can inhabit "the other" thereby exploring alternative realities through ludic play, promoting tolerance and empathy and developing collective memory.

Electroless plating technology of integral hohlraum Cu target

International Nuclear Information System (INIS)

Liu Jiguang; Fu Qu; Wan Xiaobo; Zhou Lan; Xiao Jiang

2005-01-01

The electroless plating method of making integral hohlraum Cu target and corrosion-resistant technology of target's surface were researched. The actual process was as follows, choosing plexiglass (PMMA) as arbor, taking cationic activation and electroless plating Cu on the arbor surface, taking arbor surface passivation and chemical etching by C 6 H 5 N 3 solution. The technology is easy to realize and its cost is lower, so it is of great reference value for fabricating other integral hohlraum metal or alloy targets used for inertial confinement fusion study. (author)

From Grand Narratives of Democracy to Small Expectations of Participation:Audiences, citizenship, and interactive tools in digital journalism

OpenAIRE

Peters, Chris; Witschge, Tamara

2016-01-01

This chapter critically examines the invocation of democracy in the discourse of audience participation in digital journalism. Rather than simply restate the familiar grand narratives that traditionally described journalism’s function for democracy (information source, watchdog, public representative, mediation for political actors), we compare and contrast conceptualisations of the audience found within these and discuss how digital technologies impact these relationships. We consider how “p...

Watching Dallas Again 1 : Doing Retro Audience Research

NARCIS (Netherlands)

Gilroy, Amanda

2014-01-01

This essay and the audience reception projects it introduces alleviate the desperation of seeking the television audience by recourse to Ien Ang's influential book, Watching Dallas ([1982] 1985). Within the context of a unit on audience research in a master's-level course on media, two groups of

Effective Climate Communication with Difficult Audiences

Science.gov (United States)

Denning, S.

2015-12-01

Climate communication is often fraught with ideological baggage ("noise") that makes it very difficult to connect to audiences. In these cases, it is helpful to use "best practices" known from other fields of communication. Engaging audiences with authenticity, using plain language, respecting cultural and political differences, and a sprinkling of humor can go a long way toward establishing a connection. It's important to avoid common but polarizing tropes from popular media, and often quite helpful to frame climate issues in novel or unexpected ways that cut across entrenched political discourse. Emerging social science research Beyond ideology, climate change is Simple, Serious, and Solvable. Effective communication of these three key ideas can succeed when the science argument is carefully framed to avoid attack of the audience's ethical identity. Simple arguments from common sense and everyday experience are more successful than data. Serious consequences to values that resonate with the audience can be avoided by solutions that don't threaten those values.

Audience and Young Bilingual Writers: Building on Strengths

Science.gov (United States)

Durán, Leah

2017-01-01

This study explored how an audience-focused writing curriculum mediated the literacy development of bilingual Latina/o first-grade students. Drawing on translingual theories of literacy and scholarship describing the role of audience and audience awareness in skilled writing, this study qualitatively documented and analyzed students' writing and…

Identifying Effective Strategies for Climate Change Education: The Coastal Areas Climate Change Education (CACCE) Partnership Audiences and Activities

Science.gov (United States)

Ryan, J. G.; Feldman, A.; Muller-Karger, F. E.; Gilbes, F.; Stone, D.; Plank, L.; Reynolds, C. J.

2011-12-01

Many past educational initiatives focused on global climate change have foundered on public skepticism and disbelief. Some key reasons for these past failures can be drawn directly from recognized best practices in STEM education - specifically, the necessity to help learners connect new knowledge with their own experiences and perspectives, and the need to create linkages with issues or concerns that are both important for and relevant to the audiences to be educated. The Coastal Areas Climate Change Education (CACCE) partnership has sought to follow these tenets as guiding principles in identifying critical audiences and developing new strategies for educating the public living in the low-lying coastal areas of Florida and the Caribbean on the realities, risks, and adaptation and mitigation strategies for dealing with the regional impacts of global climate change. CACCE is currently focused on three key learner audiences: a) The formal education spectrum, targeting K-12 curricula through middle school marine science courses, and student and educator audiences through coursework and participatory research strategies engaging participants in a range of climate-related investigations. b) Informal science educators and outlets, in particular aquaria and nature centers, as an avenue toward K-12 teacher professional development as well as for public education. c) Regional planning, regulatory and business professionals focused on the built environment along the coasts, many of whom require continuing education to maintain licensing and/or other professional certifications. Our current activities are focused on bringing together an effective set of educational, public- and private-sector partners to target the varied needs of these audiences in Florida and the U.S. Caribbean, and tailoring an educational plan aimed at these stakeholder audiences that starts with the regionally and topically relevant impacts of climate change, and strategies for effective adaptation and

Boundaries and audiences of national histories of science: insights from the history of science and technology of the Netherlands.

Science.gov (United States)

Homburg, Ernst

2008-01-01

The present paper traces the evolution of writing national-oriented histories of science and technology of the Netherlands. Several episodes are distinguished. A first wave of national histories of science and technology was written during the first decades of the 19th century. These histories had a wide scope, which included science, technology, the humanities and the arts. A second wave, which lasted from about 1865 to 1900, was strongly connected to the rise of the scientific professions. Its focus was on the sciences perse, and on the Dutch "Golden Age" of the 17th century. A third wave occurred during and shortly after the Second World War. Its focus was mainly on the "Second Golden Age" of Dutch science (1870-1910), and its major audience were young boys that were to be recruited to the sciences. The second part of the paper discusses the growing influence of "contextualization" in both the history of science and the history of technology from about 1975 onwards. As a result, local factors often received more attention in historical studies of science and technology than national influences. In 1985, Klaas van Berkel undertook a bold attempt to write a new synthesis of the history of Dutch science, but his approach was too strongly influenced by the three previous waves of national histories. From 1989 to 2003 two projects on the national history of technology resulted in 13 volumes on Dutch technology between 1800 and 1970. New research was initiated, and the issue of "national styles" in the development of technology received ample attention. In his conclusions the author points to lessons to be learned from economic history and the history of art, and he concludes with a plea for more historiographical discussion in the history of science and technology.

Audience reactions and receptivity to HIV prevention message concepts for people living with HIV.

Science.gov (United States)

Uhrig, Jennifer D; Bann, Carla M; Wasserman, Jill; Guenther-Grey, Carolyn; Eroğlu, Doğan

2010-04-01

This study measured audience reactions and receptivity to five draft HIV prevention messages developed for people living with HIV (PLWH) to inform future HIV message choice and audience targeting decisions. Our premise was that message concepts that receive wide audience appeal constitute a strong starting point for designing future HIV prevention messages, program activities, and health communication and marketing campaigns for PLWH. The majority of participants indicated agreement with evaluative statements that expressed favorable attitudes toward all five of the message concepts we evaluated. Participants gave the lowest approval to the message promoting sero-sorting. Sociodemographic characteristics played less of a role in predicting differences in message perceptions than attitudes, beliefs and sexual behavior. The general appeal for these messages is encouraging given that messages were expressed in plain text without the support of other creative elements that are commonly used in message execution. These results confirm the utility of systematic efforts to generate and screen message concepts prior to large-scale testing.

Perelman's Universal Audience.

Science.gov (United States)

Ray, John W.

1978-01-01

Examines the concept of the universal audience as the basic factor of Chaim Perelman's rhetorical theory and concludes that it is subject to the same criticism as Rousseau's general will and Kant's categorical imperative. (JMF)

The advertising and children's audience

OpenAIRE

A.S. Teletov; T.Ye. Ivanova

2015-01-01

The aim of article. The article shows that today more and more citizens supply from advertising. Children's perception of the world is radically different from the adults’ perception. Modern advertising industry affects children's audience more and more. The aim of the article is to analyze the impact of advertising on children's audience with further proposals. The results of the analysis. Some social critics believe that advertising provides new information that helps to be more adaptive...

The Rise of the TV-Cinemaniac. New Audiences for New TV Series

Directory of Open Access Journals (Sweden)

Daniela Cardini

2014-11-01

Full Text Available In the last decade, tv series have become a more and more popular tv genre, not only among tv viewers. Their audience is nowadays composed above all by cinema lovers and scholars, who do not often consider their tv values  and prefer to underline their film and literary components. This essay tries to analyze this phenomenon in the perspective of television studies. First of all, it is necessary to retrace the correct definitions of the tv serial forms, which are often used in an uncorrect way, in academic as well as in common language. Then, the relationship among tv, cinema and literature and their narrative forms  are analyzed, together with the relevance of technological development in influencing tv production values and audience practices. As a consequence, the portrait of a new viewer can be identified: the “Tv-Cinemaniac” comes out of a mix of viewing practices, technological skills, media knowledge and common sense whose pros and cons should  be considered in the framework of Italian television and film studies.

TV Audience Measurement with Big Data.

Science.gov (United States)

Hill, Shawndra

2014-06-01

TV audience measurement involves estimating the number of viewers tuned into a TV show at any given time as well as their demographics. First introduced shortly after commercial television broadcasting began in the late 1940s, audience measurement allowed the business of television to flourish by offering networks a way to quantify the monetary value of TV audiences for advertisers, who pay for the estimated number of eyeballs watching during commercials. The first measurement techniques suffered from multiple limitations because reliable, large-scale data were costly to acquire. Yet despite these limitations, measurement standards remained largely unchanged for decades until devices such as cable boxes, video-on-demand boxes, and cell phones, as well as web apps, Internet browser clicks, web queries, and social media activity, resulted in an explosion of digitally available data. TV viewers now leave digital traces that can be used to track almost every aspect of their daily lives, allowing the potential for large-scale aggregation across data sources for individual users and groups and enabling the tracking of more people on more dimensions for more shows. Data are now more comprehensive, available in real time, and cheaper to acquire, enabling accurate and fine-grained TV audience measurement. In this article, I discuss the evolution of audience measurement and what the recent data explosion means for the TV industry and academic research.

Using Mobile Apps to Entice General Education Students into Technology Fields

Science.gov (United States)

Liu, Michelle; Murphy, Diane

2013-01-01

It is of national importance to increase the number of college students pursuing degrees in information systems/information technology (IT/IS) subjects. The primary focus at many institutions is renovating or enhancing existing IT/IS programs and the target audience is the students who have selected to major in IT/IS subjects. This paper looks at…

Language, gay pornography, and audience reception.

Science.gov (United States)

Leap, William L

2011-01-01

Erotic imagery is an important component of gay pornographic cinema, particularly, where work of audience reception is concerned. However, to assume the audience engagement with the films is limited solely to the erotic realm is to underestimate the workings of ideological power in the context and aftermath of reception. For example, the director of the film under discussion here (Men of Israel; Lucas, 2009b) intended to present an erotic celebration of the nation-state. Yet, most viewers ignore the particulars of context in their comments about audience reception, placing the "Israeli" narrative within a broader framework, using transnational rather than film-specific criteria to guide their "reading" of the Israeli-centered narrative. This article uses as its entry point the language that viewers employ when describing their reactions to Men of Israel on a gay video club's Web site; this article shows how the work of audience reception may draw attention to a film's erotic details while invoking social and political messages that completely reframe the film's erotic narrative.

Eliciting Audience's Experience to Improve Interactive Art Installation

DEFF Research Database (Denmark)

Baharin, Hanif; Morrison, Ann

2006-01-01

Designing with the users in mind is one of the widely accepted design practices in the Interaction Design field. On the other hand, it can be said that audience's experience is the heart of an interactive art. Since Interaction Design has shown that user's involvement in the design process can...... be beneficial, it is speculated that involving the audiences in the creative process of developing an interactive art piece can make the artist improve the art in general and the audience's experience in particular. In this paper, the experience of eliciting the experience of the audiences of an interactive art...

Audience noise in concert halls during musical performances

DEFF Research Database (Denmark)

Jeong, Cheol-Ho; Marie, Pierre; Brunskog, Jonas

2012-01-01

functions of the sound pressure levels were obtained in octave bands, which were fitted with three Gaussian distribution curves. The Gaussian distribution curve with the lowest mean value corresponds to a mixture of the technical background noise and audience generated noise, which is named the mixed...... background noise. Finally, the audience noise distribution is extracted by energy subtraction of the technical background noise levels measured in an empty condition from the mixed background noise levels. As a single index, L-90 of the audience noise distribution is named the audience noise level. Empirical...... prediction models were made using the four orchestra concert halls, revealing that the audience noise level is significantly correlated with the technical background noise level. It is therefore concluded that a relaxation of the current background noise recommendations for concert halls is not recommended...

Audience noise in concert halls during musical performances

DEFF Research Database (Denmark)

Marie, Pierre; Jeong, Cheol-Ho; Brunskog, Jonas

2012-01-01

functions of the sound pressure levels were obtained in octave bands, which were fitted with three Gaussian distribution curves. The Gaussian distribution curve with the lowest mean value corresponds to a mixture of the technical background noise and audience generated noise, which is named the mixed...... background noise. Finally, the audience noise distribution is extracted by energy subtraction of the technical background noise levels measured in an empty condition from the mixed background noise levels. As a single index, L90 of the audience noise distribution is named the audience noise level. Empirical...... prediction models were made using the four orchestra concert halls, revealing that the audience noise level is significantly correlated with the technical background noise level. It is therefore concluded that a relaxation of the current background noise recommendations for concert halls is not recommended....

The design of virtual audiences: Noticeable and recognizable behavioral styles

NARCIS (Netherlands)

Kang, N.; Brinkman, W.P.; Birna Van Riemsdijk, M.; Neerincx, M.

2016-01-01

Expressive virtual audiences are used in scientific research, psychotherapy, and training. To create an expressive virtual audience, developers need to know how specific audience behaviors are associated with certain characteristics of an audience, such as attitude, and how well people can recognize

New Learning Technologies and Media in Quebec: Profile and Positioning of the Main Stakeholders = Portrait et positionnement des intervenants en nouvelles technologies et nouveaux medias d'apprentissage au Quebec.

Science.gov (United States)

Human Resources Development Canada, Hull (Quebec). Office of Learning Technologies.

This document is the product of a study that was conducted to identify the target audience of Canada's Office of Learning Technologies (OLT), determine which stakeholders should be involved in developing the OLT's action program; and recommend specific actions for the OLT to take. Chapter 1 provides an overview of the study methodology, which…

Audience response-systemer styrker læringsmiljøet

DEFF Research Database (Denmark)

Jensen, Jacob Vad; Østergaard, Doris

2011-01-01

The purpose of this article was to describe the possibilities gained by using an electronic voting system (EVS), the existing evidence to determine whether an EVS affects learning proceeds, challenges in EVS and perspectives for EVS in Danish medical training. Audience Response-Systems (ARS) seem...... suited to enhance participants' activity and attention. The technology as such holds the potential to enhance learning outcome, but changes in the pedagogical method are needed. More studies examining the use of new wireless, mobile voting systems are required....

Integrative production technology theory and applications

CERN Document Server

Özdemir, Denis

2017-01-01

This contributed volume contains the research results of the Cluster of Excellence “Integrative Production Technology for High-Wage Countries”, funded by the German Research Society (DFG). The approach to the topic is genuinely interdisciplinary, covering insights from fields such as engineering, material sciences, economics and social sciences. The book contains coherent deterministic models for integrative product creation chains as well as harmonized cybernetic models of production systems. The content is structured into five sections: Integrative Production Technology, Individualized Production, Virtual Production Systems, Integrated Technologies, Self-Optimizing Production Systems and Collaboration Productivity.The target audience primarily comprises research experts and practitioners in the field of production engineering, but the book may also be beneficial for graduate students. .

Hard-to-reach? Using health access status as a way to more effectively target segments of the Latino audience.

Science.gov (United States)

Wilkin, Holley A; Ball-Rokeach, Sandra J

2011-04-01

Health issues disproportionately affect Latinos, but variations within this ethnic group may mean that some Latinos are harder to reach with health messages than others. This paper introduces a methodology grounded in communication infrastructure theory to better target 'hard-to-reach' audiences. A random digit dialing telephone survey of 739 Latinos living in two Los Angeles communities was conducted. The relationships between health access difficulties and connections to an integrated storytelling network as well as individual health communication source connections were explored. Findings suggest that Latinos who are connected to an integrated storytelling network report marginally greater ease finding healthcare, despite not being any more likely to have insurance or a regular place for healthcare. Latinos who have health access problems tended to rely more upon Spanish-language television for health information. In addition, those without healthcare access problems are more likely to indicate that they use health professionals, the Internet, mainstream TV and printed materials like health pamphlets for health information. The theoretical and methodological contributions of this work, its major findings, implications, limitations and policy guidelines are discussed.

Designing virtual audiences for fear of public speaking training - an observation study on realistic nonverbal behavior.

Science.gov (United States)

Poeschl, Sandra; Doering, Nicola

2012-01-01

Virtual Reality technology offers great possibilities for Cognitive Behavioral Therapy of fear of public speaking: Clients can be exposed to virtual fear-triggering stimuli (exposure) and are able to role-play in virtual environments, training social skills to overcome their fear. Usually, prototypical audience behavior (neutral, social and anti-social) serves as stimulus in virtual training sessions, although there is significant lack of theoretical basis on typical audience behavior. The study presented deals with the design of a realistic virtual presentation scenario. An audience (consisting of n=18 men and women) in an undergraduate seminar was observed during three frontal lecture sessions. Behavior frequency of four nonverbal dimensions (eye contact, facial expression, gesture, and posture) was rated by means of a quantitative content analysis. Results show audience behavior patterns which seem to be typical in frontal lecture contexts, like friendly and neutral face expressions. Additionally, combined and even synchronized behavioral patterns between participants who sit next to each other (like turning to the neighbor and start talking) were registered. The gathered data serve as empirical design basis for a virtual audience to be used in virtual training applications that stimulate the experiences of the participants in a realistic manner, thereby improving the experienced presence in the training application.

Measuring and manipulating audiences : A personal reflection

NARCIS (Netherlands)

Bulterman, Dick C A

2016-01-01

Understanding the emotional reactions of audiences to a wide range of content types is an important area of research. In this article, I provide a personal reflection on various approaches to modeling, quantifying and understanding audience behavior based on a broad range of evaluation techniques.

Near-term technology policies for long-term climate targets--economy wide versus technology specific approaches

International Nuclear Information System (INIS)

Sanden, B.A.; Azar, Christian

2005-01-01

The aim of this paper is to offer suggestions when it comes to near-term technology policies for long-term climate targets based on some insights into the nature of technical change. We make a distinction between economy wide and technology specific policy instruments and put forward two key hypotheses: (i) Near-term carbon targets such as the Kyoto protocol can be met by economy wide price instruments (carbon taxes, or a cap-and-trade system) changing the technologies we pick from the shelf (higher energy efficiency in cars, buildings and industry, wind, biomass for heat and electricity, natural gas instead of coal, solar thermal, etc.). (ii) Technology specific policies are needed to bring new technologies to the shelf. Without these new technologies, stricter emission reduction targets may be considered impossible to meet by the government, industry and the general public, and therefore not adopted. The policies required to bring these more advanced technologies to the shelf are more complex and include increased public research and development, demonstration, niche market creation, support for networks within the new industries, standard settings and infrastructure policies (e.g., when it comes to hydrogen distribution). There is a risk that the society in its quest for cost-efficiency in meeting near-term emissions targets, becomes blindfolded when it comes to the more difficult, but equally important issue of bringing more advanced technologies to the shelf. The paper presents mechanisms that cause technology look in, how these very mechanisms can be used to get out of the current 'carbon lock-in' and the risk with premature lock-ins into new technologies that do not deliver what they currently promise. We then review certain climate policy proposals with regards to their expected technology impact, and finally we present a let-a-hundred-flowers-bloom strategy for the next couple of decades

Teaching Audience Adaptation Using Connected Presentations and Teamwork

Science.gov (United States)

Opt, Susan K.

2017-01-01

Courses: Introduction to Communication, Public Speaking, Persuasion, Business Communication. Objective: This activity increases students' understanding of audience adaptation and improves their ability to adapt presentations to specific audiences.

Are we reaching the target audience? Evaluation of a fish fact sheet.

Science.gov (United States)

Burger, J; Waishwell, L

2001-09-28

According to the US Environmental Protection Agency, over 16% of freshwater lakes and 7% of the rivers are under some sort of fish consumption advisory because of the presence of toxic chemicals. There is considerable interest in the issuing of information, advisories, and fact sheets concerning the consumption of wild-caught fish from contaminated waters, and in the actual consumption patterns of subsistence and recreational anglers. Despite the large number of consumption advisories issued by state agencies, there is little information on how these advisories, or other forms of risk communication, are perceived by target audiences, notably fishermen and women of child-bearing age. The states of South Carolina and Georgia issue consumption advisories for fish from the Savannah River, among other sites. To gain a greater insight into the perception of anglers about a supplemental fish fact sheet jointly developed by South Carolina, Georgia, federal agencies, and the Consortium for Risk Evaluation with Stakeholder Participation, we interviewed fisherman along the Savannah River. The objectives were to determine: (1) whether they had previously read the Fish Fact Sheet or had heard about the consumption advisories; (2) what major message they obtained from the sheet; (3) who they felt the fact sheet was aimed at, and who should get the Fish Fact Sheet; (4) who should be concerned about health risks from consuming the fish; and (5) the best method of disseminating such information. We interviewed 92 fishermen (37% black, 62% white) during the fishing season of 1999. Half had heard some information about consumption advisories, mainly from the media (64%). The study concluded that there were no ethnic differences in whether they had heard about the advisories, understood the major message of the fact sheet, felt they could reduce their risk from consuming the fish, or felt that it made a difference which agency issued the fact sheet. There were significant ethnic

Sleeping with the enemy: Audience studies and critical literacy

NARCIS (Netherlands)

Hermes, J.; van den Berg, A.; Mol, M.

2013-01-01

Audience studies is not the vibrant field it was in its 1980s and early 1990s heyday. Cultural studies today has a more balanced interest in production, audiences and texts. A renewed focus in audience studies on everyday meaning production, identity and relations of power could benefit from recent

Organ donation on Web 2.0: content and audience analysis of organ donation videos on YouTube.

Science.gov (United States)

Tian, Yan

2010-04-01

This study examines the content of and audience response to organ donation videos on YouTube, a Web 2.0 platform, with framing theory. Positive frames were identified in both video content and audience comments. Analysis revealed a reciprocity relationship between media frames and audience frames. Videos covered content categories such as kidney, liver, organ donation registration process, and youth. Videos were favorably rated. No significant differences were found between videos produced by organizations and individuals in the United States and those produced in other countries. The findings provide insight into how new communication technologies are shaping health communication in ways that differ from traditional media. The implications of Web 2.0, characterized by user-generated content and interactivity, for health communication and health campaign practice are discussed.

Watching Dallas again 1: Doing retro audience research

Directory of Open Access Journals (Sweden)

Amanda Gilroy

2015-06-01

Full Text Available This essay and the audience reception projects it introduces alleviate the desperation of seeking the television audience by recourse to Ien Ang's influential book, Watching Dallas ([1982] 1985. Within the context of a unit on audience research in a master's-level course on media, two groups of students explored the possibilities of remixing Ang in the present digital media landscape via informants' comments on the first season of the new series of Dallas (2012–14. Discourses of nostalgia circulate within and around the text, as well as the project itself. Retro audience research generates not only data about the affective memories and critical reflections of informants but also insights into research methods and the production of new nostalgic subjects.

Social Audience in Spain: Succesful strategies in national TV

Directory of Open Access Journals (Sweden)

Marta Saavedra Llamas

2015-07-01

Full Text Available This research presents the concept of social audience, as a new narrative space born in the convergence of the TV audience and the user’s conversations in Twitter, and examine strategies of TV programs in Spain with higher social audience. Understand what exactly the social audience is, how does it works or what kind of metrics are made for it, becomes more necessary than ever to deepen into the uses and opportunities facing both the television media and advertisers who choose to invest in a TV space.Through the study of successful cases already implemented is to establish formulas for success that achieve a more active participation of users, transfer from social to traditional audience and the profitable inclusion of brands in this full of possibilities new communication scenario.

Engagement with physics across diverse festival audiences

Science.gov (United States)

Roche, Joseph; Stanley, Jessica; Davis, Nicola

2016-07-01

Science shows provide a method of introducing large public audiences to physics concepts in a nonformal learning environment. While these shows have the potential to provide novel means of educational engagement, it is often difficult to measure that engagement. We present a method of producing an interactive physics show that seeks to provide effective and measurable audience engagement. We share our results from piloting this method at a leading music and arts festival as well as a science festival. This method also facilitated the collection of opinions and feedback directly from the audience which helps explore the benefits and limitations of this type of nonformal engagement in physics education.

When do Logos Talk to their Audience?

DEFF Research Database (Denmark)

Kristensen, Tore; Gabrielsen, Gorm

2015-01-01

This study is based on two experiments where the ability of a new logo to reach and audience is explored. The approach is inspired by cybernetics and is based on measuring the variation of the reception of a logo seen just once. The variation is measured as the combined variation of between...... to the audience. A big variation within-subject means that the individual receives a varied, deep, and nuanced message. The ability to do this rests partly on the ability to activate competences and experiences from the past and thus making sense. The findings are that few logo elements are received by audiences...

Rational Wizards: Audience Interpreters in French Television

NARCIS (Netherlands)

Bourdon, Jérôme; Méadel, Cécile

2013-01-01

abstractThis paper will tell the story of the smallgroup of people who, in France, have been in charge of the measurement and theappreciation of the audience of television, and had to invent audience research,to organize it and to communicate its results to "clients" whodepended on it much earlier

Students Prefer Audience Response System for Lecture Evaluation

Directory of Open Access Journals (Sweden)

Joseph W Turban

2011-12-01

Full Text Available Objectives: Student evaluation of courses is an important component of overall course evaluation. The extent of student participation in the evaluation may be related to the ease of the evaluation process. The standard evaluation format is a paper form. This study examines medical students preference of utilizing Audience Response System compared to a paper method. Methods: Following several medical school lectures, students were queried if they preferred Audience Response System versus a paper method, and if they would prefer using Audience Response System more for future course evaluations. Results: 391 students were queried. Overall response rate was 94%. Using a five point Likert scale, 299 out of 361 (82% responded they agreed, or strongly agreed with the statement “We should use ARS more. . .” When asked which format they preferred to use for evaluation, 299/367 (81% responded Audience Response System, 31 (8% preferred paper, and 37 (10% were not sure, or had no opinion (chi squared = 378.936, df2, p<0.0001. Conclusion: The medical students surveyed showed a strong preference for utilizing Audience Response System as a course evaluation modality, and desired its continued use in medical school. Audience Response System should be pursued as a lecture evaluation modality, and its use in medical school education should be encouraged.

Audience response techniques for 21st century radiology education.

Science.gov (United States)

Richardson, Michael L

2014-07-01

Audience response system (ARS) provides an excellent tool for improving interactive learning in radiology residents. However, it is not the technology but the pedagogy that matters the most. It is long past time to upgrade our ARS teaching techniques to match our ARS technology. In this article, several problems with current usage of ARS are discussed and several prescriptions for improving this are presented. Simplifying the ease of use of ARS will get this useful technology into more hands. Using ARS in a bidirectional manner will give us an even better idea of how and what our students are learning. Asking questions on the fly will obviate the usual tedium of multiple-choice questions and allow us to quiz our students in a much more natural manner. It is time to move on to more innovative ARS techniques that are well adapted to radiology and its different styles of learning. Copyright © 2014 AUR. Published by Elsevier Inc. All rights reserved.

1 Aquatic Theatre: Women as Performing Audience Sunday ...

African Journals Online (AJOL)

USER

audience relationship. Keywords: Aquatic theatre, women, performing audience, festival, ... "Fine and Performing Arts" in the book The Land and People of Rivers. State. .... Jefferson as saying in the New York Times that “there is something.

Building the Bridge to Help Engage your Audience to your Science and Mission

Science.gov (United States)

Yuen, K.

2014-12-01

When we talk about NASA and how NASA is contributing to societal benefits, such as education, what do we really mean? How do we know that we are doing something right? And how do we know that we are making a difference? With just over a dozen NASA Earth remote sensing missions flying, NASA is providing remote sensing data on a daily basis, where the data and information can contribute to the relevancy of science in our daily lives and bring perspective to common knowledge. To date, we are seeing a widening gap in the general awareness and understanding of the basic science and concepts among the formal and informal audiences. At a time when we are discovering and understanding more about our home planet, using cutting edge technologies that should inspire people, we have also discovered that we have estranged a generation of potentital users. The reality is that NASA data is being used by a relatively small group of people and they are nearly all scientists. Even when we "collaborate" with other federal agencies or universities, the actual work and impact remains on a scale that is only statistically significant. This is a far cry from being socially significant. There are key factors that are essential for success in communicating and working with both the technical and less technical audiences; they are the foundation to bridging the audience gaps and ultimately, truly engaging them. We need to show that the content is important and meaningful in our everyday lives by appealing to the audiences' sensibilities, packaging the content in a format that will be used by the audience, and we need to encourage and support people to create and innovate with this data and information. When you come right down to it, NASA is still the only agency that is continually putting up the new technologies, enabling and maintaining that crucial data flow, and supporting the umbilical cord of global data sets to the science community world-wide. But times have changed. It is not

‘Looting killed’ the audience: Africanlanguage writing, performance, publishing and the audience

Directory of Open Access Journals (Sweden)

T. J. Selepe

2001-06-01

Full Text Available This article examines the role played by African-language writing, performance and publishing, including critical practice, in the demise of the indigenous audience in African-language literary practice. Using implicit materialism the argument is premised on the developments wrought by the era of Modernism that has lead to a univocal writing of world history, and the era of Postmodernism that has ushered in the era of a multivocal writing of world history. The transition from oral literature to written literature will also be used to advance the argument about the subsequent exclusion of the indigenous African- language audience from literary practice. This exclusion is considered to have a direct bearing on the under-development of African societies. Finally, possible solutions will be sought by revisiting some of the causes that characterize the African language problem as a medium of communication and research.

Toward a Political Economy of ‘Audience Labour’ in the Digital Era

Directory of Open Access Journals (Sweden)

Brice Nixon

2014-09-01

Full Text Available This article contributes to a political economic theory centred on the concept of “audience labour”. First, the previous use of the concept of audience labour is briefly traced and the process of rethinking the concept as the basis of a political economic theory is begun. Second, a theory of the audience labour process is developed, drawing on previous theories of audience activities of cultural consumption as productive activities of signification and adapting Marx’s theory of the human labour process to the audience labour process. Third, a political economy of audience labour is outlined. As a theory of the basic processes through which communicative capital can control and extract value from audience labour, it describes the exploitation of audience labour and accumulation of communicative capital through distribution relationships of rent and interest. Finally, the continuing centrality of audience labour exploitation in the digital era is discussed.

Visualization Mode, Perceived Immediacy and Audience Evaluation of TV News.

Science.gov (United States)

Ksobiech, Kenneth; And Others

1980-01-01

An analysis of audience perceptions of videotaped versus filmed actualities on television newscasts suggested that videotaped actualities were perceived as more immediate than filmed actualities, and that audience evaluation of newscasts using videotaped actualities was higher than audience evaluation of newscasts using filmed actualities. (GT)

The Disappearing Audience and Reflexive Visibility

OpenAIRE

Katerina Girginova

2016-01-01

Contrary to popular opinion and some academic writing that celebrates the renewed visibility of new media audiences, this essay argues that they are increasingly going into retreat. To understand how new media audiences “disappear” from view of one another, I borrow from Brighenti’s typology of visibility and develop the idea of “reflexive visibility.” The latter describes the ability to socially orient ourselves in a digital environment through the textual and contextual cues of others—an ac...

Airlie House Pollution Prevention Technology Transfer pilot projects

Energy Technology Data Exchange (ETDEWEB)

Thuot, J.R.; Myron, H.; Gatrone, R.; McHenry, J.

1996-08-01

The projects were a series of pilot projects developed for DOE with the intention of transferring pollution prevention technology to private industry. The concept was to develop small technology transfer initiatives in partnership with the private sector. Argonne National Laboratory developed three projects: the microscale chemistry in education program, the microscale cost benefit study, and the Bethel New Life recycling trainee program. The two microscale chemistry projects focused on introducing microscale chemistry technologies to secondary and college education. These programs were inexpensive to develop and received excellent evaluations from participants and regulators. The recycle trainee project provided training for two participants and identified recycling and source reduction opportunities in Argonne`s solid waste stream. The pilot projects demonstrated that technology transfer initiatives can be developed and implemented with a small budget and within a short period of time. The essential components of the pilot projects were identification of target technologies that were already available, identification of target audiences, and a focus of effort to achieve a limited but defined objective.

Active audiences and journalism: Involved citizens or motivated consumers?

Directory of Open Access Journals (Sweden)

Pere Masip

2015-09-01

Full Text Available Audience participation, in any of its forms and names (public journalism, citizen journalism, participatory journalism, UGC, appears to revitalise democracy, thanks to the opportunities for public debate opened up by information and communications technology. On the other hand, however, there are many authors who question whether interactive technologies really encourage democracy or the market, empower the citizen or strengthen the consumer. In this context, we still have little information on the motivations that drive citizens to actively participate through the mechanisms that the media make available to them on their own websites or through social networks. There is a similar lack of information on the role that users attribute to their involvement in the functioning of the media and whether it contributes to improving their democratic function. This article aims to shed some light on this subject.

Training on Transport Security of Nuclear/Radioactive Materials for Key Audiences

Energy Technology Data Exchange (ETDEWEB)

Pope, Ronald; Liu, Yung; Shuler, J.M.

2016-01-01

development of the relevant teaching materials for the course have largely been completed, tailoring the course for targeted audiences becomes a relatively easy task, requiring less effort and providing more flexibility for both the lecturers and future participants. One-day or two-day courses with focus specifically on the U.S. transport security requirements can be delivered, at locations away from Argonne, by one or two principal lecturers to targeted audiences such as regulators, shippers, carriers, state and local law enforcement personnel, and emergency responders. This paper will highlight the lessons learned in hosting previous one-week courses and discuss the development of options for detailed and/or customized courses/workshops for targeted key audiences.

Qualitative and quantitative outcomes of audience response systems as an educational tool in a plastic surgery residency program.

Science.gov (United States)

Arneja, Jugpal S; Narasimhan, Kailash; Bouwman, David; Bridge, Patrick D

2009-12-01

In-training evaluations in graduate medical education have typically been challenging. Although the majority of standardized examination delivery methods have become computer-based, in-training examinations generally remain pencil-paper-based, if they are performed at all. Audience response systems present a novel way to stimulate and evaluate the resident-learner. The purpose of this study was to assess the outcomes of audience response systems testing as compared with traditional testing in a plastic surgery residency program. A prospective 1-year pilot study of 10 plastic surgery residents was performed using audience response systems-delivered testing for the first half of the academic year and traditional pencil-paper testing for the second half. Examination content was based on monthly "Core Quest" curriculum conferences. Quantitative outcome measures included comparison of pretest and posttest and cumulative test scores of both formats. Qualitative outcomes from the individual participants were obtained by questionnaire. When using the audience response systems format, pretest and posttest mean scores were 67.5 and 82.5 percent, respectively; using traditional pencil-paper format, scores were 56.5 percent and 79.5 percent. A comparison of the cumulative mean audience response systems score (85.0 percent) and traditional pencil-paper score (75.0 percent) revealed statistically significantly higher scores with audience response systems (p = 0.01). Qualitative outcomes revealed increased conference enthusiasm, greater enjoyment of testing, and no user difficulties with the audience response systems technology. The audience response systems modality of in-training evaluation captures participant interest and reinforces material more effectively than traditional pencil-paper testing does. The advantages include a more interactive learning environment, stimulation of class participation, immediate feedback to residents, and immediate tabulation of results for the

Examination of muscularity and body fat depictions in magazines that target heterosexual and gay men.

Science.gov (United States)

Lanzieri, Nicholas; Cook, Brian J

2013-03-01

Previous content analyses of magazine images have typically examined within genres but failed to include comparisons between publications intended for various populations. The purpose of this study was to examine depictions of muscularity and thinness of male images in several widely distributed magazines that target male audiences from a variety of genres. Twenty-three magazine titles with the highest circulation rates that targeted heterosexual men, gay men, and general audiences were selected for image analyses. We found that magazines that target gay male audiences depicted images of men who were thinner in comparison to magazines targeting heterosexual men. Both gay and heterosexual magazines depicted male images with greater muscularity than magazines intended for general audiences. Differences in male image depictions in magazines may contribute to the promotion of an unattainable body ideal in some subgroups of gay culture. Copyright © 2012 Elsevier Ltd. All rights reserved.

Audiences, museums and the English middle class

Directory of Open Access Journals (Sweden)

Brian Longhurst

2004-07-01

Full Text Available The increasingly accepted way to analyse any media product is to consider production, text and audience processes. In a deceptively simple way, a television programme, for example, can be examined in the institutional, social and political context in which it is produced and with respect to the organizational framework that provides its immediate production environment. Second, its textual structures and strategies can be analysed using different approaches, such as structuralism or (in certain respects content analysis. Third, the way in which the audience understands (or decodes the text can be considered, as can the makeup of the audience, in terms of standard factors such as class, gender, age, ethnicity and so on. There are many variations on this sort of approach. This paper starts from such a premise. It suggests that in addition to the well formulated approaches to the study of the museum that focus generally on the institutional and wider social context for museums, or on specific museums and the processes that occur within them, or on the much studied strategies for display and narration of texts, the audiences for museums are also important.

Audience Insights: Communicating to Teens (Aged 12-17)

Science.gov (United States)

Centers for Disease Control and Prevention, 2009

2009-01-01

CDC's Marketing and Communication Strategy Branch (MCSB) in the National Center for Health Marketings Division of Health Communication and Marketing divides audiences into segments with similar needs, preferences, and characteristics and provides CDC programs with audience-specific information, marketing expertise, and communication planning. To…

From 'folkism' to performance: a new scenic strategy for audience ...

African Journals Online (AJOL)

The performances of plays based on 'Folkism' are not accessible to the general audience due to the kind of staging techniques used for the performances of these plays. Instead of attaining total audience integration, the audience is alienated and estranged because of a natural gulf that exists in the proscenium theatre.

Take Me Out to the Ball Game: Science Outreach to Non-traditional Audiences

Science.gov (United States)

Norsted, B. A.

2010-08-01

Science outreach often targets audiences that are already interested in science and are looking for related educational experiences for themselves or their families. The University of Wisconsin Geology Museum (UWGM) with funding from the NASA Astrobiology Institute (NAI) is targeting unique venues and thereby new audiences who may not typically seek out science outreach events. With this goal in mind, in June, 2009 the UWGM and NAI sponsored an "Astrobiology Night at the Ballpark" at the Madison Mallards Ballpark, the local Madison, Wisconsin minor league baseball venue. At the game, 6,250 attendees were exposed to current NASA-funded astrobiology research being conducted at the University of Wisconsin-Madison. Fans were greeted at the gate by volunteers passing out a nine-card pack of extremophile trading cards, each of which featured a different extremophile group (e.g. halophiles, cryophiles, and barophiles). Next, participants could interact with project scientists, graduate students and museum staff at four exploration stations, where each station highlighted astrobiology themes (i.e. extremophiles, banded iron formation, earth's oldest rocks, earth's oldest fossils). Before the game began, the video board on the field was used to broadcast short NASA videos about recent Mars missions as well as the search for life in space. Additionally, inning breaks were used as fun opportunities to engage fans through an "Alien vs. Kids" tug-of-war as well as the distribution of Frisbees with an astrobiology timeline printed on them. Engaging the broader public at a non-science venue is a means to breaking down perceived barriers between scientists and the general public. We found Mallards fans to be receptive and ready to connect with our science themes. Tapping into a new audience also builds a larger awareness of our museum and University, expanding our impact in the community.

Audience reaction movie trailers and the Paranormal Activity franchise

OpenAIRE

Alexander Swanson

2015-01-01

This article addresses the concept and growing practice of audience reaction movie trailers, specifically for films in the horror genre. Popularized by the Paranormal Activity series of films, these trailers primarily utilize green night-vision video footage of a movie theater audience reacting to the film being advertised, yet also consist of webcam recordings of screaming fans, documentary-style B-roll footage of audiences filing into preview screenings with high levels of anticipation, and...

LAIX-score : a design framework for live audience interaction management systems

OpenAIRE

Kuikkaniemi, Kai

2017-01-01

This study focuses on computer-supported live audience interaction. In conventional lectures audience interacts explicitly with the performer for example by waving hand and asking question directly or clapping hands. For decades, non digital audience response systems have enabled simple multiple option audience interaction patterns. Modern mobile personal computing devices, digital projectors, wireless networks and real time software platforms enable creation of new kinds of interaction patte...

Audience segmentation to promote lifestyle for cancer prevention in the Korean community.

Science.gov (United States)

Jo, Heui-Sug; Jung, Su-Mi

2011-01-01

This study was designed to segment the audience group of '10 lifestyle for cancer prevention' based on demographic characteristics and the level of knowledge about each guideline for cancer prevention among the community in South Korea. Participants were chosen through stratified random sampling according to the age and gender distribution of Gangwon province in South Korea. A telephone survey was conducted from 6 to 15 calls among 2,025 persons on October 2008. A total of 1,687 persons completed the survey (response rate: 83.3%). Survey items were composed of socio-demographic characteristics such as age, gender, income, education, and residence area and the knowledge level of '10 guidelines for cancer prevention', developed by 'Korean Ministry of Health and Welfare' and covering smoking cessation, appropriate drinking, condom use, and regular physical activity and so on. We selected the priority needed to promote awareness and segmented the audience group based on the demographic characteristics, homogeneous with respect to the knowledge level using Answer Tree 3.0 with CHAID as a data mining algorithm. The results of analysis showed that each guideline of ' 10 lifestyle for cancer prevention' had its own segmented subgroup characterized by each demographic. Especially, residence area, city or county, and ages were the first split on the perceived level of knowledge and these findings suggested that segmentation of audiences for targeting is needed to deliver more effective education of patients and community people. In developing the strategy for effective education, the method of social marketing using the decision tree analysis could be a useful and appropriate tool. The study findings demonstrate the potential value of using more sophisticated strategies of designing and providing health information based on audience segmentation.

Benefits, challenges, and best practices for involving audiences in the development of interactive coastal risk communication tools: Professional communicators' experiences

Science.gov (United States)

Stephens, S. H.; DeLorme, D.

2017-12-01

To make scientific information useful and usable to audiences, communicators must understand audience needs, expectations, and future applications. This presentation synthesizes benefits, challenges, and best practices resulting from a qualitative social science interview study of nine professionals on their experiences developing interactive visualization tools for communicating about coastal environmental risks. Online interactive risk visualization tools, such as flooding maps, are used to provide scientific information about the impacts of coastal hazards. These tools have a wide range of audiences and purposes, including time-sensitive emergency communication, infrastructure and natural resource planning, and simply starting a community conversation about risks. Thus, the science, purposes, and audiences of these tools require a multifaceted communication strategy. In order to make these tools useable and accepted by their audiences, many professional development teams solicit target end-user input or incorporate formal user-centered design into the development process. This presentation will share results of seven interviews with developers of U.S. interactive coastal risk communication tools, ranging from state-level to international in scope. Specific techniques and procedures for audience input that were used in these projects will be discussed, including ad-hoc conversations with users, iterative usability testing with project stakeholder groups, and other participatory mechanisms. The presentation will then focus on benefits, challenges, and recommendations for best practice that the interviewees disclosed about including audiences in their development projects. Presentation attendees will gain an understanding of different procedures and techniques that professionals employ to involve end-users in risk tool development projects, as well as important considerations and recommendations for effectively involving audiences in science communication design.

Audience as analyst: Dennis Potter's The Singing Detective.

Science.gov (United States)

Jeffrey, W

1997-06-01

Author Dennis Potter has written an exceptional psychoanalytically informed television series in The Singing Detective. Potter succeeds by echewing the usual portrayal of psychoanalysis in cinema and television as a therapy which the viewer observes but instead creates, by means of the content and structure of the series, a production that forces the audience into a role of analyst. The story of the current life and the childhood of the protagonist, Philip Marlow, has depth and context which allows the audience to examine the personality of Marlow, including character pathology and traits, sexuality, fantasy, dreams, and delusions from several metapsychological viewpoints. Potter allows the audience to use the dynamic, genetic, topographic, and, most unusual in drama, structural viewpoints. The audience can experience aspects of an analyst's experience, including the process of formulating and evaluating over time analytic hypotheses and coping with emotional reactions to the material which at times has transferencelike qualities.

Rational Wizards: Audience Interpreters in French Television

Directory of Open Access Journals (Sweden)

Jérôme Bourdon

2013-12-01

Full Text Available This paper will tell the story of the smallgroup of people who, in France, have been in charge of the measurement and theappreciation of the audience of television, and had to invent audience research,to organize it and to communicate its results to "clients" whodepended on it much earlier than usually assumed: television managers andprofessionals, public authorities, and, last but not least, advertisers. The paper will explore both change andcontinuity. First, change: the professional origin and training of measurerschanged much over the years. In the early days, they could have an almostliterary profile. The first person in charge of the audience at the RadioTélévision Française was a teacher of philosophy. His followers had a formationin sociology and semiology. They all insisted on the fact that they were not"simply" measurers, and also worried about appreciation, quality,culture. They always figures did produce figures, but rarely only about thenumber of people present in front of the screen, mostly about satisfaction,appreciation, preferences for given genres, viewing habits. As there was onlyone channel – until 1964, with the number of TV sets rising sharply, ratings,in the modern sense, were not critical.Things started to change gradually. In 1974,the public broadcasting corporation was divided into several companies,including three competing channels. The service in charge of measuring audiencewas put under the direct authority of the Prime Minister. Audience figuresplayed a part in the distribution of resources, not only advertising but throughthe license fee sharing. However, the law also provided a clause about an indexof quality, which never functioned satisfactorily, although the service incharge of audiences put much effort into it. In 1985, around the time of deregulation,change came. From outside, this was translated into the rise of daily,detailed, fast produced figures of the audience through audimeters, thenpeoplemeters

The Motion Picture Audience: A Neglected Aspect of Film Research.

Science.gov (United States)

Austin, Bruce A.

There has been little valid and reliable research of the motion picture audience. Specific reasons for the movie industry's own inattention to audience research include the early popularity of films and the fact that since the industry does not sell advertising it does not need to account for its audience size and preferences. Some researchers…

Audience reaction movie trailers and the Paranormal Activity franchise

Directory of Open Access Journals (Sweden)

Alexander Swanson

2015-03-01

Full Text Available This article addresses the concept and growing practice of audience reaction movie trailers, specifically for films in the horror genre. Popularized by the Paranormal Activity series of films, these trailers primarily utilize green night-vision video footage of a movie theater audience reacting to the film being advertised, yet also consist of webcam recordings of screaming fans, documentary-style B-roll footage of audiences filing into preview screenings with high levels of anticipation, and close-up shots of spectator facial expressions, accompanied by no footage whatsoever from the film being advertised. In analyzing these audience-centric promotional paratexts, my aim is to reveal them as attempting to sell and legitimize the experiential, communal, and social qualities of the theatrical movie viewing experience while at the same time calling for increased fan investment in both physical and online spaces. Through the analysis of audience reaction trailers, this article hopes to both join and engender conversations about horror fan participation, the nature of anticipatory texts as manipulative, and the current state of horror gimmickry in the form of the promotional paratext.

VCR Use and the Concept of Audience Activity.

Science.gov (United States)

Levy, Mark R.

1987-01-01

Examines the audience experience with home video cassette recorders (VCRs) from the perspective of the active audience concept. Finds the orientation of Israeli VCR owners to VCRs is selective, somewhat involved, and generally productive of gratifications. Also finds the kinds and levels of activities associated with VCR use are moderately…

Museum Accessibility: Combining Audience Research and Staff Training

Science.gov (United States)

Levent, Nina; Reich, Christine

2013-01-01

This article discusses an audience-informed professional development model that combines audience research focus groups and staff training that includes interaction and direct feedback from visitors, in this case, visitors with low vision. There are two critical components to this model: one is that museums' programming decisions are informed by…

Business analysis and technological studies

OpenAIRE

Leandro B. Cain

2017-01-01

The marketing strategy is a technique of the company to attract more customers toward its products. The marketing strategies of the companies are mainly focused on the enhancement of the sales level. The marketing strategies of the company should be focused on the audience that is the target of the company. While planning a market strategy for target audience, the company can plan about what the consumers are looking for and where they find their related products. The marketing strategy shoul...

Gene transfer technology and genetic radioisotope targeting therapy

International Nuclear Information System (INIS)

Wang Jiaqiong; Wang Zizheng

2004-01-01

With deeper cognition about mechanisms of disease at the cellular and molecular level, gene therapy has become one of the most important research fields in medical molecular biology at present. Gene transfer technology plays an important role during the course of gene therapy, and further improvement should be made about vectors carrying target gene sequences. Also, gene survey is needed during gene therapy, and gene imaging is the most effective method. The combination of gene therapy and targeted radiotherapy, that is, 'Genetic Radioisotope Targeting Therapy', will be a novel approach to tumor gene therapy

The child audience from TV professionals' viewpoints

OpenAIRE

Pereira, Sara

2010-01-01

This paper aims to discuss the viewpoints of a range of television professionals regarding young audiences - how they define children, how they see this special kind of audience, including its needs and interests, and how they view the role of television in children's lives. Focusing on these ideas, our goal is to understand how they translate into decisions about the format and content of schedules, programming, production, marketing campaigns, regulation measures and also res...

Targeting gender: A content analysis of alcohol advertising in magazines.

Science.gov (United States)

Jung, A-Reum; Hovland, Roxanne

2016-01-01

Creating target specific advertising is fundamental to maximizing advertising effectiveness. When crafting an advertisement, message and creative strategies are considered important because they affect target audiences' attitudes toward advertised products. This study endeavored to find advertising strategies that are likely to have special appeal for men or women by examining alcohol advertising in magazines. The results show that the substance of the messages is the same for men and women, but they only differ in terms of presentation. However, regardless of gender group, the most commonly used strategies in alcohol advertising are appeals to the target audience's emotions.

Media brand loyalty through online audience integration?

OpenAIRE

Lischka, Juliane A

2015-01-01

This chapter discusses the question whether audience members become loyal toward a media brand when sharing, liking or commenting on online media content – or are loyal readers more inclined to write comments on online articles or to like and share them? The aim is to answer this chicken-egg causality dilemma on the audience integration-loyalty relation on a theoretical basis. Therefore, the concept of attitude-behavior consistency, the theory of reasoned action, involvement theory, uses and ...

Long-Term Audience Impacts of Live Fulldome Planetarium Lectures for Earth Science and Global Change Education

Science.gov (United States)

Yu, K. C.; Champlin, D. M.; Goldsworth, D. A.; Raynolds, R. G.; Dechesne, M.

2011-09-01

Digital Earth visualization technologies, from ArcGIS to Google Earth, have allowed for the integration of complex, disparate data sets to produce visually rich and compelling three-dimensional models of sub-surface and surface resource distribution patterns. The rendering of these models allows the public to quickly understand complicated geospatial relationships that would otherwise take much longer to explain using traditional media. At the Denver Museum of Nature & Science (DMNS), we have used such visualization technologies, including real-time virtual reality software running in the immersive digital "fulldome" Gates Planetarium, to impact the community through topical policy presentations. DMNS public lectures have covered regional issues like water resources, as well as global topics such as earthquakes, tsunamis, and resource depletion. The Gates Planetarium allows an audience to have an immersive experience-similar to virtual reality "CAVE" environments found in academia-that would otherwise not be available to the general public. Public lectures in the dome allow audiences of over 100 people to comprehend dynamically changing geospatial datasets in an exciting and engaging fashion. Surveys and interviews show that these talks are effective in heightening visitor interest in the subjects weeks or months after the presentation. Many visitors take additional steps to learn more, while one was so inspired that she actively worked to bring the same programming to her children's school. These preliminary findings suggest that fulldome real-time visualizations can have a substantial long-term impact on an audience's engagement and interest in science topics.

Waste minimization and pollution prevention technology transfer : the Airlie House Projects

International Nuclear Information System (INIS)

Gatrone, R.; McHenry, J.; Myron, H.; Thout, J. R.

1998-01-01

The Airlie House Pollution Prevention Technology Transfer Projects were a series of pilot projects developed for the US Department of Energy with the intention of transferring pollution prevention technology to the private sector. The concept was to develop small technology transfer initiatives in partnership with the private sector. Argonne National Laboratory developed three projects: the microscale chemistry in education project, the microscale cost benefit study project, and the Bethel New Life recycling trainee project. The two microscale chemistry projects focused on introducing microscale chemistry technologies to secondary and college education. These programs were inexpensive to develop and received excellent evaluations from participants and regulators. The Bethel New Life recycling trainee project provided training for two participants who helped identify recycling and source reduction opportunities in Argonne National Laboratory's solid waste stream. The pilot projects demonstrated that technology transfer initiatives can be developed and implemented with a small budget and within a short period of time. The essential components of the pilot projects were identifying target technologies that were already available, identifying target audiences, and focusing on achieving a limited but defined objective

Screening Technologies for Target Identification in Pancreatic Cancer

Energy Technology Data Exchange (ETDEWEB)

Michl, Patrick, E-mail: michlp@med.uni-marburg.de; Ripka, Stefanie; Gress, Thomas; Buchholz, Malte [Department of Gastroenterology and Endocrinology, University Hospital, Philipps-University Marburg, Baldinger Strasse, D-35043 Marburg (Germany)

2010-12-29

Pancreatic cancer exhibits an extraordinarily high level of resistance to almost any kind of systemic therapy evaluated in clinical trials so far. Therefore, the identification of novel therapeutic targets is urgently required. High-throughput screens have emerged as an important tool to identify putative targets for diagnosis and therapy in an unbiased manner. More than a decade ago, microarray technology was introduced to identify differentially expressed genes in pancreatic cancer as compared to normal pancreas, chronic pancreatitis and other cancer types located in close proximity to the pancreas. In addition, proteomic screens have facilitated the identification of differentially secreted proteins in body fluids of pancreatic cancer patients, serving as possible biomarkers. Recently, RNA interference-based loss-of-function screens have been used to identify functionally relevant genes, whose knock-down has impact on pancreatic cancer cell viability, thereby representing potential new targets for therapeutic intervention. This review summarizes recent results of transcriptional, proteomic and functional screens in pancreatic cancer and discusses potentials and limitations of the respective technologies as well as their impact on future therapeutic developments.

Screening Technologies for Target Identification in Pancreatic Cancer

International Nuclear Information System (INIS)

Michl, Patrick; Ripka, Stefanie; Gress, Thomas; Buchholz, Malte

2010-01-01

Pancreatic cancer exhibits an extraordinarily high level of resistance to almost any kind of systemic therapy evaluated in clinical trials so far. Therefore, the identification of novel therapeutic targets is urgently required. High-throughput screens have emerged as an important tool to identify putative targets for diagnosis and therapy in an unbiased manner. More than a decade ago, microarray technology was introduced to identify differentially expressed genes in pancreatic cancer as compared to normal pancreas, chronic pancreatitis and other cancer types located in close proximity to the pancreas. In addition, proteomic screens have facilitated the identification of differentially secreted proteins in body fluids of pancreatic cancer patients, serving as possible biomarkers. Recently, RNA interference-based loss-of-function screens have been used to identify functionally relevant genes, whose knock-down has impact on pancreatic cancer cell viability, thereby representing potential new targets for therapeutic intervention. This review summarizes recent results of transcriptional, proteomic and functional screens in pancreatic cancer and discusses potentials and limitations of the respective technologies as well as their impact on future therapeutic developments

Journal "Kas Jauns": audience uses and gratifications

OpenAIRE

Mehtijeva, Jekaterina

2012-01-01

The goal of barchelors work „Journal "Kas Jauns": audience uses and gratifications” is to analize and define what are the main readers needs and to what extenct these needs are being satisfied. As well as to define readers habits In the theoretical part the definition of audience is provided as well, as breakdown of the main readers expectations in respect of the theory of media uses and gratification. In order to appropriately analyze the theory behind these Academic thesis the magazine "...

Statistical learning for predictive targeting in online advertising

DEFF Research Database (Denmark)

Fruergaard, Bjarne Ørum

The focus in this thesis is investigation of machine learning methods with applications in computational advertising. Computational advertising is the broad discipline of building systems which can reach audiences browsing the Internet with targeted advertisements. At the core of such systems......, an international online advertising technology partner. This also means that the analyses and methods in this work are developed with particular use-cases within Adform in mind and thus need also to be applicable in Adform’s technology stack. This implies extra thought on scalability and performance...... application in real-time bidding ad exchanges, where each advertiser is given a chance to place bids for showing their ad while the page loads, and the winning bid gets to display their banner. The contributions of this thesis entail application of a hybrid model of explicit and latent features for learning...

Digital Natives: Creating Emergent Exhibitions through Digital Technologies

DEFF Research Database (Denmark)

Smith, Rachel Charlotte; Iversen, Ole Sejer; Dindler, Christian

2011-01-01

. In this way, digital technology can contribute to the creation of emergent exhibitions in which the exhibition is created in dialogue between audiences and the museum. We present experiences from a current research project, the Digital Natives exhibition, in which digital technology was designed......Digital Technology can support the creation of dialogical spaces in the museum, both playful and reflective, that allow audiences to engage in the ongoing construction and reproduction of cultural heritage creating novel connections between self and others and between past, present and future...... as an integral part of the exhibition to encourage dialogue between audiences and the exhibition materials and thereby investigate how the exhibition emerge as a result of this dialogic co-construction inside the exhibition space. In short, the opportunities offered by digital technologies prompts us to consider...

Mediated co-construction of museums and audiences on Facebook

DEFF Research Database (Denmark)

Gronemann, Sigurd Trolle; Kristiansen, Erik; Drotner, Kirsten

2015-01-01

This article asks how we should research museum communication with audiences through social media. We argue that museums and audiences co-construct one another on social media, and we explore how particular modes of communication and discursive genres serve to generate mutual online positionings...

Conflict or Caveats? Effects of Media Portrayals of Scientific Uncertainty on Audience Perceptions of New Technologies.

Science.gov (United States)

Binder, Andrew R; Hillback, Elliott D; Brossard, Dominique

2016-04-01

Research indicates that uncertainty in science news stories affects public assessment of risk and uncertainty. However, the form in which uncertainty is presented may also affect people's risk and uncertainty assessments. For example, a news story that features an expert discussing both what is known and what is unknown about a topic may convey a different form of scientific uncertainty than a story that features two experts who hold conflicting opinions about the status of scientific knowledge of the topic, even when both stories contain the same information about knowledge and its boundaries. This study focuses on audience uncertainty and risk perceptions regarding the emerging science of nanotechnology by manipulating whether uncertainty in a news story about potential risks is attributed to expert sources in the form of caveats (individual uncertainty) or conflicting viewpoints (collective uncertainty). Results suggest that the type of uncertainty portrayed does not impact audience feelings of uncertainty or risk perceptions directly. Rather, the presentation of the story influences risk perceptions only among those who are highly deferent to scientific authority. Implications for risk communication theory and practice are discussed. © 2015 Society for Risk Analysis.

Audience information needs assessment

International Nuclear Information System (INIS)

Nealey, S.M.; Sutthoff, A.B.

1988-01-01

According to the authors public involvement is absolutely indispensable to the successful implementation of waste disposal programs, and communication is absolutely indispensable for successful public involvement. Frequent, effective, and open two-way communication is the primary mechanism through which non-technical issues can be raised, discussed and eventually resolved. Public information programs developed by the agencies responsible for waste disposal are supposed to contribute to this process, but it is the authors contention that they frequently fall short for a simple reason they are insufficiently consumer oriented. They do not adequately assess the information needs of the various publics with which they are supposed to facilitate effective communication. In the language of communication models, attention is given to the messages the agency wishes to send, but not enough attention is given to feedback from the audiences the agency is addressing. A set of audience information needs assessment methods have evolved that can go a long way toward answering these questions. Seven of these methods are described and illustrated with examples from on-going radioactive waste management programs

Climate Literacy: Climate.gov Follow-Up Evaluation—A Study of the Four NOAA Audiences

Science.gov (United States)

Niepold, F., III; Sullivan, S. B.; Gold, A. U.; Lynds, S. E.; Kirk, K.

2014-12-01

NOAA Climate.gov provides science and information for a climate-smart nation. Americans' health, security, and economic well-being are closely linked to climate and weather. NOAA Climate.gov's goals are to promote public understanding of climate science and climate-related events, to make our data products and services easy to access and use, to support educators in improving the nations climate literacy, and to serve people making climate-related decisions with tools and resources that help them answer specific questions.The Climate.Gov Follow-Up Study of the four NOAA Audiences (climate interested public, educators, scientists, policy-makers) built upon the previous literature review and evaluation study conducted by Mooney and Phillips in 2010 and 2012, http://tinyurl.com/ma8vo83. The CIRES Education and Outreach team at the Cooperative Institute for Research in Environmental Sciences at University of Colorado at Boulder and the NOAA Climate.gov team will present results of the new study that used the Quality of Relationship index (awareness, trust, satisfaction, usability, and control mutuality). This index was developed in the previous study and places a new emphasis on the experience of individual users from the four audiences in their regular work or home setting. This new evaluation project used mixed methods, including an online survey, usability studies, phone interviews, and web statistics, providing multiple lines of evidence from which to draw conclusion and recommendations.In the session, we will explore how the NOAA Climate.gov teams used the literature review and new CIRES research to address underlying challenges to achieving the portal's goals. The research in these studies finds that people seek information in ways that are complex and that they do so by consulting a vast array of technologies. Improved and different modes of access to information have, throughout history, been led by technological innovation, but human behavior tends to be

A Plane Target Detection Algorithm in Remote Sensing Images based on Deep Learning Network Technology

Science.gov (United States)

Shuxin, Li; Zhilong, Zhang; Biao, Li

2018-01-01

Plane is an important target category in remote sensing targets and it is of great value to detect the plane targets automatically. As remote imaging technology developing continuously, the resolution of the remote sensing image has been very high and we can get more detailed information for detecting the remote sensing targets automatically. Deep learning network technology is the most advanced technology in image target detection and recognition, which provided great performance improvement in the field of target detection and recognition in the everyday scenes. We combined the technology with the application in the remote sensing target detection and proposed an algorithm with end to end deep network, which can learn from the remote sensing images to detect the targets in the new images automatically and robustly. Our experiments shows that the algorithm can capture the feature information of the plane target and has better performance in target detection with the old methods.

Technologies using accelerator-driven targets under development at BNL

International Nuclear Information System (INIS)

Van Tuyle, G.J.

1994-01-01

Recent development work conducted at Brookhaven National Laboratory on technologies which use particle accelerator-driven targets is summarized. These efforts include development of the Spallation-Induced Lithium Conversion (SILC) Target for the Accelerator Production of Tritium (APT), the Accelerator-Driven Assembly for Plutonium Transformation (ADAPT) Target for the Accelerator-Based Conversion (ABC) of excess weapons plutonium. The PHOENIX Concept for the accelerator-driven transmutation of minor actinides and fission products from the waste stream of commercial nuclear power plants, and other potential applications

Passive Audience or Who Select Beyond Media? A Comparative Study in Communication Texts & Theories

OpenAIRE

Mahdi Mohsenian Rad; Amir Abdolreza Sepanji

2011-01-01

The present article is to study the characteristics and general nature of audience and is described it as "Audience phantasm" in developing countries. It firstly notes that there will be consequences such as audience distancing themselves from local and official media if policy makers and media officials' imaginations of audiences become far from related bare facts have happened in the era of global media and the nature of audiences. Knowing and analyzing the image of audiences presented in n...

Audience and the Use of Minority Languages on Twitter

NARCIS (Netherlands)

Nguyen, Dong-Phuong; Trieschnigg, Rudolf Berend; Cornips, Leonie

On Twitter, many users tweet in more than one language. In this study, we examine the use of two Dutch minority languages. Users can engage with different audiences and by analyzing different types of tweets, we find that characteristics of the audience influence whether a minority language is used.

Physical Activity in the Mass Media: An Audience Perspective

Science.gov (United States)

Smith, Ben J.; Bonfiglioli, Catriona M. F.

2015-01-01

Physical activity's role in promoting health is highlighted in public health campaigns, news and current affairs, reality television and other programs. An investigation of audience exposure, beliefs and reactions to media portrayals of physical activity offers insights into the salience and influence of this communication. An audience reception…

Target and (Astro-)WISE technologies Data federations and its applications

Science.gov (United States)

Valentijn, E. A.; Begeman, K.; Belikov, A.; Boxhoorn, D. R.; Brinchmann, J.; McFarland, J.; Holties, H.; Kuijken, K. H.; Kleijn, G. Verdoes; Vriend, W.-J.; Williams, O. R.; Roerdink, J. B. T. M.; Schomaker, L. R. B.; Swertz, M. A.; Tsyganov, A.; van Dijk, G. J. W.

2017-06-01

After its first implementation in 2003 the Astro-WISE technology has been rolled out in several European countries and is used for the production of the KiDS survey data. In the multi-disciplinary Target initiative this technology, nicknamed WISE technology, has been further applied to a large number of projects. Here, we highlight the data handling of other astronomical applications, such as VLT-MUSE and LOFAR, together with some non-astronomical applications such as the medical projects Lifelines and GLIMPS; the MONK handwritten text recognition system; and business applications, by amongst others, the Target Holding. We describe some of the most important lessons learned and describe the application of the data-centric WISE type of approach to the Science Ground Segment of the Euclid satellite.

[Analysis of foods advertised to childhood audience on chilean television].

Science.gov (United States)

González-Hidalgo, Catalina

2017-01-01

To examine food advertising aimed at childhood's audience broadcast on Chilean television. Cross-sectional study. Food advertising broadcast by 4 open signal TV channels was recorded for 12 hours daily on twelve days randomly selected. Notices were classified according to food groups and level of processing. The frequency of food advertisement aimed to childhood audience was compared with those for adults. Nutrient profile of foods advertised was described. In 144 hours of recording appeared 530 food advertisement; 53.2% were aimed to childhood audience. The most advertised foods were sugary dairy (28.4%), sweetened beverages (25.5%), and sweetened cereals (17.7%). Of the foods advertised to childhood audience, 75% exceeds the criterion for free sugars. Chilean television advertises ultra-processed foods that exceed the limits of free sugars.

How to trigger low carbon technologies by EU targets for 2030? An assessment of technology needs

Energy Technology Data Exchange (ETDEWEB)

Groenenberg, H.; Van Breevoort, P.; Janeiro, L.; Winkel, T.

2013-04-15

The current EU framework for energy and climate policies up to 2020 consists of three headline targets: 20% reduction of GHG emissions compared to 2005, a 20% share of renewable energy in final energy consumption, and 20% primary energy savings compared to baseline developments. While progress on these 2020 targets is mixed, discussions in the EU about climate and energy policies and targets for the period after 2020 have started. Given the long cycles associated to energy and climate investments, agreement on a clear longer-term policy framework is critical to improve visibility for investors and avoid lock-in effects in inefficient or polluting technologies. Therefore, the European Commission published a Communication on 6 June 2012 on the need for a long term policy framework for renewable energy, and a Green Paper on the 2030 climate and energy policy framework on 27 March 2013. Against this background, the Dutch Ministries of Infrastructure and Environment and the Ministry of Economic Affairs requested PBL to create input for the European debate on climate targets and policies until and beyond 2030. Ecofys supported PBL by addressing the following two questions: (1) What steps are needed for selected key technology groups to achieve long term GHG emission reductions and what climate and energy policies are likely to trigger these steps?; and (2) What are the pros and cons of a 2030 policy framework with (a) a GHG reduction target only, and (b) targets for GHG reduction, renewable energy, and energy efficiency? The focus of the first question was on four technology groups, namely (1) energy efficiency in the built environment, notably for heat; (2) solar PV and wind energy; (3) advanced biofuels; (4) CO2 carbon capture and storage (CCS). An analysis of the steps needed for the deployment of the full GHG mitigation potential of the discussed technology groups shows that this will largely depend on the adoption of a wide range of policy instruments by EU Member

Online Health Monitoring using Facebook Advertisement Audience Estimates in the United States: Evaluation Study

Science.gov (United States)

Weber, Ingmar; Fernandez-Luque, Luis

2018-01-01

Background Facebook, the most popular social network with over one billion daily users, provides rich opportunities for its use in the health domain. Though much of Facebook’s data are not available to outsiders, the company provides a tool for estimating the audience of Facebook advertisements, which includes aggregated information on the demographics and interests, such as weight loss or dieting, of Facebook users. This paper explores the potential uses of Facebook ad audience estimates for eHealth by studying the following: (1) for what type of health conditions prevalence estimates can be obtained via social media and (2) what type of marker interests are useful in obtaining such estimates, which can then be used for recruitment within online health interventions. Objective The objective of this study was to understand the limitations and capabilities of using Facebook ad audience estimates for public health monitoring and as a recruitment tool for eHealth interventions. Methods We use the Facebook Marketing application programming interface to correlate estimated sizes of audiences having health-related interests with public health data. Using several study cases, we identify both potential benefits and challenges in using this tool. Results We find several limitations in using Facebook ad audience estimates, for example, using placebo interest estimates to control for background level of user activity on the platform. Some Facebook interests such as plus-size clothing show encouraging levels of correlation (r=.74) across the 50 US states; however, we also sometimes find substantial correlations with the placebo interests such as r=.68 between interest in Technology and Obesity prevalence. Furthermore, we find demographic-specific peculiarities in the interests on health-related topics. Conclusions Facebook’s advertising platform provides aggregate data for more than 190 million US adults. We show how disease-specific marker interests can be used to model

Methods of Speakers\\' Effects on the Audience

Directory of Open Access Journals (Sweden)

فریبا حسینی

2010-09-01

Full Text Available Methods of Speakers' Effects on the Audience    Nasrollah Shameli *   Fariba Hosayni **     Abstract   This article is focused on four issues. The first issue is related to the speaker's external appearance including the beauty of face, the power of his voice, moves and signals by hand, the stick and eyebrow as well as the height. Such characteristics could have an important effect on the audience. The second issue is related to internal features of the speaker. These include the ethics of the preacher , his/her piety and intention on the speakers based on their personalities, habits and emotions, knowledge and culture, and speed of learning. The third issue is concerned with the appearance of the lecture. Words should be clear enough as well as being mixed with Quranic verses, poetry and proverbs. The final issue is related to the content. It is argued that the subject of the talk should be in accordance with the level of understanding of listeners as well as being new and interesting for them.   3 - A phenomenon rhetoric: It was noted in this section How to give words and phrases so that these words and phrases are clear, correct, mixed in parables, governance and Quranic verses, and appropriate their meaning.   4 - the content of Oratory : It was noted in this section to the topic of Oratory and say that the Oratory should be the theme commensurate with the minds of audiences and also should mean that agree with the case may be, then I say: that the rhetoric if the theme was innovative and new is affecting more and more on the audience.     Key words : Oratory , Preacher , Audience, Influence of speech     * Associate Professor, Department of Arabic Language and Literature, University of Isfahan E-mail: Dr-Nasrolla Shameli@Yahoo.com   * * M.A. in Arabic Language and Literature from Isfahan University E-mail: faribahosayni@yahoo.com

Studying Rhetorical Audiences – a Call for Qualitative Reception Studies in Argumentation and Rhetoric

Directory of Open Access Journals (Sweden)

Jens Elmelund Kjeldsen

2016-07-01

Full Text Available In rhetoric and argumentation research studies of empirical audiences are rare. Most studies are speaker- or text focussed. However, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. Therefore, this paper argues that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, we should give more attention to empirical explorations of actual audiences and users.

The Advanced Linked Extended Reconnaissance & Targeting Technology Demonstration project

Science.gov (United States)

Edwards, Mark

2008-04-01

The Advanced Linked Extended Reconnaissance & Targeting (ALERT) Technology Demonstration (TD) project is addressing many operational needs of the future Canadian Army's Surveillance and Reconnaissance forces. Using the surveillance system of the Coyote reconnaissance vehicle as an experimental platform, the ALERT TD project aims to significantly enhance situational awareness by fusing multi-sensor and tactical data, developing automated processes, and integrating beyond line-of-sight sensing. The project is exploiting important advances made in computer processing capability, displays technology, digital communications, and sensor technology since the design of the original surveillance system. As the major research area within the project, concepts are discussed for displaying and fusing multi-sensor and tactical data within an Enhanced Operator Control Station (EOCS). The sensor data can originate from the Coyote's own visible-band and IR cameras, laser rangefinder, and ground-surveillance radar, as well as from beyond line-of-sight systems such as mini-UAVs and unattended ground sensors. Video-rate image processing has been developed to assist the operator to detect poorly visible targets. As a second major area of research, automatic target cueing capabilities have been added to the system. These include scene change detection, automatic target detection and aided target recognition algorithms processing both IR and visible-band images to draw the operator's attention to possible targets. The merits of incorporating scene change detection algorithms are also discussed. In the area of multi-sensor data fusion, up to Joint Defence Labs level 2 has been demonstrated. The human factors engineering aspects of the user interface in this complex environment are presented, drawing upon multiple user group sessions with military surveillance system operators. The paper concludes with Lessons Learned from the project. The ALERT system has been used in a number of C4ISR

Target technologies for laser inertial confinement fusion: state-of-the-art and future perspective

International Nuclear Information System (INIS)

Zhang Lin; Du Kai

2013-01-01

Targets are physical base of the laser inertial confinement fusion (ICF) researches. The quality of the targets has extremely important influences on the reliabilities and degree of precision of the ICF experimental results. The characteristics of the ICF targets, such as complexity and microscale, high precision, determine that the target fabrication process must be a system engineering. This paper presents progresses on the fabrication technologies of ICF targets. The existing problem and the future needs of ICF target fabrication technologies are also discussed. (authors)

Visual Peoplemeter: A Vision-based Television Audience Measurement System

Directory of Open Access Journals (Sweden)

SKELIN, A. K.

2014-11-01

Full Text Available Visual peoplemeter is a vision-based measurement system that objectively evaluates the attentive behavior for TV audience rating, thus offering solution to some of drawbacks of current manual logging peoplemeters. In this paper, some limitations of current audience measurement system are reviewed and a novel vision-based system aiming at passive metering of viewers is prototyped. The system uses camera mounted on a television as a sensing modality and applies advanced computer vision algorithms to detect and track a person, and to recognize attentional states. Feasibility of the system is evaluated on a secondary dataset. The results show that the proposed system can analyze viewer's attentive behavior, therefore enabling passive estimates of relevant audience measurement categories.

Communicative Informatics: An Active and Creative Audience Framework of Social Media

Directory of Open Access Journals (Sweden)

Linda M. Gallant

2011-09-01

Full Text Available Communicative informatics reflects the interactive complexity of web-based communication and a paradigm shift away from mass communication. Three discursive spheres (database and information systems, human computer interaction, and active audiences work together to control online communication openness and its consequences for post-mass media society’s public common. This has implications for communication freedom, creativity, and constraints in an information-based society. Four propositions shed light on how online audience activity is encouraged by and imperative to corporate interests; how audience creativity can create, accept, or reject messages; how the online audience is monitored; and how online rhetoric can produce or inhibit public commons. Evidence shows that social media’s corporate interests can be at odds with online privacy and citizen communication. This tension is explored with a unique focus on rhetoric, argument, and the communication between audience members and Internet-based corporate media by way of digitized communication feedback loops.

Target-Rich Environment

Science.gov (United States)

Perna, Mark C.

2005-01-01

Target marketing is defining school enrollment goals and then developing a strategic plan to accomplish those goals through the use of specific communication vehicles and community focus. It is critical to reach the right audience, with the right message, at the right time, for the right cost. In this brief article, the author describes several…

Effects of Exposure to Advertisements on Audience Impressions

Science.gov (United States)

Hasegawa, Hiroshi; Sato, Mie; Kasuga, Masao; Nagao, Yoshihide; Shono, Toru; Norose, Yuka; Oku, Ritsuya; Nogami, Akira; Miyazawa, Yoshitaka

This study investigated effects of listening and/or watching commercial-messages (CMs) on audience impressions. We carried out experiments of TV advertisements presentation in conditions of audio only, video only, and audio-video. As results, we confirmed the following two effects: image-multiple effect, that is, the audience brings to mind various images that are not directly expressed in the content, and marking-up effect, that is, the audience concentrates on some images that are directly expressed in the content. The image-multiple effect, in particular, strongly appeared under the audio only condition. Next, we investigated changes in the following seven subjective responses; usage image, experience, familiarity, exclusiveness, feeling at home, affection, and willingness to buy, after exposure to advertisements under conditions of audio only and audio-video. As a result, noting that the image-multiple effect became stronger as the evaluation scores of the responses increased.

OPTICAL correlation identification technology applied in underwater laser imaging target identification

Science.gov (United States)

Yao, Guang-tao; Zhang, Xiao-hui; Ge, Wei-long

2012-01-01

The underwater laser imaging detection is an effective method of detecting short distance target underwater as an important complement of sonar detection. With the development of underwater laser imaging technology and underwater vehicle technology, the underwater automatic target identification has gotten more and more attention, and is a research difficulty in the area of underwater optical imaging information processing. Today, underwater automatic target identification based on optical imaging is usually realized with the method of digital circuit software programming. The algorithm realization and control of this method is very flexible. However, the optical imaging information is 2D image even 3D image, the amount of imaging processing information is abundant, so the electronic hardware with pure digital algorithm will need long identification time and is hard to meet the demands of real-time identification. If adopt computer parallel processing, the identification speed can be improved, but it will increase complexity, size and power consumption. This paper attempts to apply optical correlation identification technology to realize underwater automatic target identification. The optics correlation identification technology utilizes the Fourier transform characteristic of Fourier lens which can accomplish Fourier transform of image information in the level of nanosecond, and optical space interconnection calculation has the features of parallel, high speed, large capacity and high resolution, combines the flexibility of calculation and control of digital circuit method to realize optoelectronic hybrid identification mode. We reduce theoretical formulation of correlation identification and analyze the principle of optical correlation identification, and write MATLAB simulation program. We adopt single frame image obtained in underwater range gating laser imaging to identify, and through identifying and locating the different positions of target, we can improve

Developing a Motion Comic for HIV/STD Prevention for Young People Ages 15-24, Part 1: Listening to Your Target Audience.

Science.gov (United States)

Willis, Leigh A; Kachur, Rachel; Castellanos, Ted J; Spikes, Pilgrim; Gaul, Zaneta J; Gamayo, Ashley C; Durham, Marcus; Jones, Sandra; Nichols, Kristen; Han Barthelemy, Solange; LaPlace, Lisa; Staatz, Colleen; Hogben, Matthew; Robinson, Susan; Brooks, John T; Sutton, Madeline Y

2018-02-01

Young people (15-24 years) in the United States are disproportionately affected by infection with human immunodeficiency virus (HIV) and sexually transmitted diseases (STD). Shortfalls in HIV/STD-related knowledge, attitudes, beliefs, and behavioral intentions (KABI) likely contribute to this discrepancy. In this report we describe our experience developing a novel means of health communication combining entertainment-education theory and recent technological advances to create a HIV/STD-focused "motion comic." We also report the audience satisfaction and acceptance of the intervention. We used the Health Belief Model (HBM), entertainment-education (EE) principles, and the Sabido Method (SM) and conducted three rounds of focus groups to develop a 38-minute HIV/STD focused motion comic for young people between the ages 15 and 24 years. Participants indicated that motion comics were an acceptable method of delivering HIV/STD prevention messages. They also expressed satisfaction with motion comics plot, story settings, the tone of humor, and drama. Our results suggest that motion comics are a viable new method of delivering health communication messages about HIV/STD and other public health issues, and warrant further development and broader evaluation.

Communicating with the crowd: speakers use abstract messages when addressing larger audiences.

Science.gov (United States)

Joshi, Priyanka D; Wakslak, Cheryl J

2014-02-01

Audience characteristics often shape communicators' message framing. Drawing from construal level theory, we suggest that when speaking to many individuals, communicators frame messages in terms of superordinate characteristics that focus attention on the essence of the message. On the other hand, when communicating with a single individual, communicators increasingly describe events and actions in terms of their concrete details. Using different communication tasks and measures of construal, we show that speakers communicating with many individuals, compared with 1 person, describe events more abstractly (Study 1), describe themselves as more trait-like (Study 2), and use more desirability-related persuasive messages (Study 3). Furthermore, speakers' motivation to communicate with their audience moderates their tendency to frame messages based on audience size (Studies 3 and 4). This audience-size abstraction effect is eliminated when a large audience is described as homogeneous, suggesting that people use abstract construal strategically in order to connect across a disparate group of individuals (Study 5). Finally, we show that participants' experienced fluency in communication is influenced by the match between message abstraction and audience size (Study 6).

Poème Numérique: Technology-Mediated Audience Participation (TMAP) using Smartphones and High-Frequency Sound IDs

DEFF Research Database (Denmark)

Kayali, Fares; Bartmann, Christoph; Hödl, Oliver

2016-01-01

. In this setup the audience needs to install a smartphone app. Using high-frequency sound IDs music samples and colors can be triggered on the audience’s smartphones without the need to have an internet connection. The resulting soundscape is determined by the samples and parameters selected by the artist...

Next-generation air measurement technologies | Science ...

Science.gov (United States)

This is a presentation at a workshop in Chicago on emerging air monitoring technologies, hosted by a local nonprofit. The audience is composed of a mixture of technical backgrounds. This presentation will be part of an opening panel and the goal is to give an overview of the state of science on emerging air sensor technology. This is a presentation at a workshop in Chicago on emerging air monitoring technologies, hosted by a local nonprofit. The audience is composed of a mixture of technical backgrounds. This presentation will be part of an opening panel and the goal is to give an overview of the state of science on emerging air sensor technology.

Reducing Technology-Induced Errors: Organizational and Health Systems Approaches.

Science.gov (United States)

Borycki, Elizabeth M; Senthriajah, Yalini; Kushniruk, Andre W; Palojoki, Sari; Saranto, Kaija; Takeda, Hiroshi

2016-01-01

Technology-induced errors are a growing concern for health care organizations. Such errors arise from the interaction between healthcare and information technology deployed in complex settings and contexts. As the number of health information technologies that are used to provide patient care rises so will the need to develop ways to improve the quality and safety of the technology that we use. The objective of the panel is to describe varying approaches to improving software safety from and organizational and health systems perspective. We define what a technology-induced error is. Then, we discuss how software design and testing can be used to improve health information technologies. This discussion is followed by work in the area of monitoring and reporting at a health district and national level. Lastly, we draw on the quality, safety and resilience literature. The target audience for this work are nursing and health informatics researchers, practitioners, administrators, policy makers and students.

Mental health message appeals and audience engagement: Evidence from Australia.

Science.gov (United States)

Yap, Jo En; Zubcevic-Basic, Nives; Johnson, Lester W; Lodewyckx, Michaela A

2017-09-07

Social media platforms are increasingly used to disseminate social marketing messages about mental health and wellbeing. This study presents a range of message appeals used in social media enabled mental health promotion and stigma reduction messages. Furthermore, it examines the relationship between the type of message appeals and audience engagement. A content analysis of 65 organisation-generated YouTube videos about depression and anxiety and stigma reduction was conducted. The most utilised message appeal was Sorrow, followed by Affiliation, Ease/Convenience, Hope, Humour, Guilt/Shame, Heroic/Successful, and Fear. Multiple regression analysis was used to examine the relationship between the type of message appeals and audience engagement in terms of the number of likes, comments, and shares. The analysis revealed that Sorrow is the most useful message appeal for generating audience comments. However, Sorrow is negatively associated with the number of likes and shares. The results suggest that mental health promotion messages may engage a larger audience through Affiliation and Hope as they have a positive impact on the number of shares. This could, in effect, turn audiences into vocal advocates for mental health promotion and stigma reduction messages. © The Author 2017. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

Development of a Novel Targeted RNAi Delivery Technology inTherapies for Metabolic Diseases

Science.gov (United States)

2017-10-01

report Impact on other disciplines: Nothing to report Impact on technology transfer: Nothing to report Impact on society : Nothing to report 5. CHANGES...AWARD NUMBER: W81XWH-15-1-0569 TITLE: Development of a Novel Targeted RNAi Delivery Technology in Therapies for Metabolic Diseases PRINCIPAL...COVERED 30Sep2016 - 29Sep2017 4. TITLE AND SUBTITLE Development of a Novel Targeted RNAi Delivery Technology in Therapies for Metabolic Diseases 5a

INTERACTIVE 3D SYSTEMS OF VIRTUAL REALITY AS ONE OF THE DIRECTIONS FOR EVOLUTION OF DISTANCE LEARNING TECHNOLOGIES IN HIGHER SCOOL

Directory of Open Access Journals (Sweden)

Д В Сенашенко

2016-12-01

Full Text Available The article describes history of 3D virtual interactive technology developing and gives story of it’s using for different business companies and universities. Statistical analysis of target audience is provided. Features of such systems are described. Particularly author mentions functionality and advantages of 3D-systmes as one of long-term distant learning technology during educational program realization and formulates arguments for introduction of this technology to distant education systems of Russian Higher school. Discusses usability of it for distance learning in high school.

Reconfiguring global pharmaceutical value networks through targeted technology interventions

OpenAIRE

Harrington, Tomas Seosamh; Phillips, MA; Srai, Jagjit Singh

2016-01-01

Targeting a series of advanced manufacturing technology (AMT) ‘interventions’ provides the potential for significant step changes across the pharmaceutical value chain, from early stage ‘system discovery’ and clinical trials, through to novel service supply models. This research explores future value network configurations which, when aligned with disruptive shifts in technology (process and digital), may enable alternative routes to medicines production and the delivery of additional value t...

Reframing "The Italian": Questions of Audience Address in Early Cinema.

Science.gov (United States)

Keil, Charlie

1990-01-01

Analyzes "The Italian" (1915), an early "immigrant" film, examining its problematic relation to questions of working-class and middle-class audience composition. Shows how this film reveals that the creation of narratives suitable for diverse audiences requires continuous readjustment of an adequate mode of address. (MM)

An Empirical Study of Neural Network-Based Audience Response Technology in a Human Anatomy Course for Pharmacy Students.

Science.gov (United States)

Fernández-Alemán, José Luis; López-González, Laura; González-Sequeros, Ofelia; Jayne, Chrisina; López-Jiménez, Juan José; Carrillo-de-Gea, Juan Manuel; Toval, Ambrosio

2016-04-01

This paper presents an empirical study of a formative neural network-based assessment approach by using mobile technology to provide pharmacy students with intelligent diagnostic feedback. An unsupervised learning algorithm was integrated with an audience response system called SIDRA in order to generate states that collect some commonality in responses to questions and add diagnostic feedback for guided learning. A total of 89 pharmacy students enrolled on a Human Anatomy course were taught using two different teaching methods. Forty-four students employed intelligent SIDRA (i-SIDRA), whereas 45 students received the same training but without using i-SIDRA. A statistically significant difference was found between the experimental group (i-SIDRA) and the control group (traditional learning methodology), with T (87) = 6.598, p < 0.001. In four MCQs tests, the difference between the number of correct answers in the first attempt and in the last attempt was also studied. A global effect size of 0.644 was achieved in the meta-analysis carried out. The students expressed satisfaction with the content provided by i-SIDRA and the methodology used during the process of learning anatomy (M = 4.59). The new empirical contribution presented in this paper allows instructors to perform post hoc analyses of each particular student's progress to ensure appropriate training.

Immersive Learning: Realism, Authenticity & Audience

OpenAIRE

Livingstone, Daniel

2016-01-01

For almost 20 years the Digital Design Studio has been exploring and applying virtual reality for a wide range of industrial, commercial and educational applications. Drawing from a range of recent projects, we explore the complex relationships between realism, authenticity and audience for effective engagement and education in immersive learning.

Applying the principles of adult learning to the teaching of psychopharmacology: audience response systems.

Science.gov (United States)

Stahl, Stephen M; Davis, Richard L

2009-08-01

Medical presentations can be enhanced by systematically collecting audience feedback. This is readily accomplished with polling systems, called audience response systems. Several systems are now available that are small, inexpensive, and can be readily integrated into standard powerpoint presentations without the need for a technician. Use of audience response systems has several advantages. These include improving attentiveness, increasing learning, polling anonymously, tracking individual and group responses, gauging audience understanding, adding interactivity and fun, and evaluating both participant learning and instructor teaching. Tips for how to write questions for audience response systems are also included.

Cui narro haec ? Augustine and his Manichaean audience: A re ...

African Journals Online (AJOL)

Augustine and his Manichaean audience: A re-reading of the first three books of the Confessions. ... The issue of intended audience in the first three books of Augustine's Confessions is investigated in light of the presence of terms and phrases that may have had special connotations for potential Manichaean readers.

Online Health Monitoring using Facebook Advertisement Audience Estimates in the United States: Evaluation Study.

Science.gov (United States)

Mejova, Yelena; Weber, Ingmar; Fernandez-Luque, Luis

2018-03-28

Facebook, the most popular social network with over one billion daily users, provides rich opportunities for its use in the health domain. Though much of Facebook's data are not available to outsiders, the company provides a tool for estimating the audience of Facebook advertisements, which includes aggregated information on the demographics and interests, such as weight loss or dieting, of Facebook users. This paper explores the potential uses of Facebook ad audience estimates for eHealth by studying the following: (1) for what type of health conditions prevalence estimates can be obtained via social media and (2) what type of marker interests are useful in obtaining such estimates, which can then be used for recruitment within online health interventions. The objective of this study was to understand the limitations and capabilities of using Facebook ad audience estimates for public health monitoring and as a recruitment tool for eHealth interventions. We use the Facebook Marketing application programming interface to correlate estimated sizes of audiences having health-related interests with public health data. Using several study cases, we identify both potential benefits and challenges in using this tool. We find several limitations in using Facebook ad audience estimates, for example, using placebo interest estimates to control for background level of user activity on the platform. Some Facebook interests such as plus-size clothing show encouraging levels of correlation (r=.74) across the 50 US states; however, we also sometimes find substantial correlations with the placebo interests such as r=.68 between interest in Technology and Obesity prevalence. Furthermore, we find demographic-specific peculiarities in the interests on health-related topics. Facebook's advertising platform provides aggregate data for more than 190 million US adults. We show how disease-specific marker interests can be used to model prevalence rates in a simple and intuitive manner

Report of the consultants' meeting on target and processing technologies for cyclotron production of radionuclides

International Nuclear Information System (INIS)

1999-11-01

Cyclotron produced radionuclides are used routinely for the diagnosis of a wide variety of diseases. Recently a number of radionuclides available from cyclotrons have been proposed for use in radiotherapy. In fact Pd-103 has become routinely available in some parts of the world for incorporation into brachytherapy seeds for treating prostate cancer. The consultants meeting reviewed the status of target and processing technologies associated with cyclotron production of radionuclides. The main topics of discussion included the basic nuclear data that is crucial to the production of the desired radionuclides, gas and solid target systems, the automated chemical processing units, the Good Manufacturing Practices (GMP) required in order to use these radionuclides in human patients in a safe and efficacious manner and a review of possible candidate nuclides that show promise for use in Nuclear Medicine in the near future. Advances in the preparation of solid targets using electroplating technology has created the possibility of preparing targets capable of operating at very high beam currents which would make the production of large quantities of SPECT agents possible at cyclotron facilities throughout the world. Recognising the needs of the developing countries which have established cyclotron facilities, the consultants focussed on how to provide the technology for preparing solid targets that could be used in the existing facilities. While solid target technology can be used for many radionuclides the report concentrated on several key radionuclides, which are of current importance or show potential for use in the near future. Tl-201 is currently used for cardiac profusion studies throughout the world. New target preparation techniques could potentially make many of the member states self sufficient in the production of this nuclide. I-123 has tremendous potential because of the near ideal photon energy for SPECT cameras and its well-understood chemistry. However, it

The Scary Promise of Technology : Developing New Forms of Audience Research

NARCIS (Netherlands)

Dr. Joke Hermes

2012-01-01

Hoofdstuk 12 uit deel III: Uses of cultural technologies. The essays in this volume discuss both the culture of technology that we live in today, and culture as technology. Within the chapters of the book cultures of technology and cultural technologies are discussed, focussing on a variety of

Mass Media Strategies Targeting High Sensation Seekers: What Works and Why

Science.gov (United States)

Stephenson, Michael T.

2003-01-01

Objectives: To examine strategies for using the mass media effectively in drug prevention campaigns targeting high sensation seekers. Methods: Both experimental lab and field studies were used to develop a comprehensive audience segmentation strategy targeting high sensation seekers. Results: A 4-pronged targeting strategy employed in an…

How Less Alienation Creates More Exploitation? Audience Labour on Social Network Sites.

Directory of Open Access Journals (Sweden)

Eran Fisher

2012-05-01

Full Text Available Abstract: The notion of audience labour has been an important contribution to Marxist political economy of the media. It revised the traditional political economy analysis, which focused on media ownership, by suggesting that media was also a site of production, constituting particular relations of production. Such analysis highlighted the active role of audience in the creation of media value as both commodities and workers, thus pointing to audience exploitation. Recently, in light of paradigmatic transformations in the media environment – particularly the emergence of Web 2.0 and social network sites – there has been a renewed interest in such analysis, and a reexamination of audience exploitation. Focusing on Facebook as a case-study, this article examines audience labour on social network sites along two Marxist themes – exploitation and alienation. It argues for a historical shift in the link between exploitation and alienation of audience labour, concurrent with the shift from mass media to social media. In the mass media, the capacity for exploitation of audience labour was quite limited while the alienation that such work created was high. In contrast, social media allows for the expansion and intensification of exploitation. Simultaneously, audience labour on social media – because it involves communication and sociability – also ameliorates alienation by allowing self-expression, authenticity, and relations with others. Moreover, the article argues that the political economy of social network sites is founded on a dialectical link between exploitation and alienation: in order to be de-alienated, Facebook users must communicate and socialize, thus exacerbating their exploitation. And vice-versa, in order for Facebook to exploit the work of its users, it must contribute to their de-alienation.

EMOTIONAL CONTAGION AND MOOD IN CROWD SERVING AS AUDIENCE

Directory of Open Access Journals (Sweden)

Beno Arnejcic

2015-06-01

Full Text Available The global world is gradually becoming a world of separated crowds despite the artificial wire and wireless connection through television and the Internet. Crowds remain a prevailing subject of research in different social studies, and the research of changes in the psychological structure of crowds and their characteristics is still of primary interest. The main focus of the research is on the interpretation of the results of the research paper about a special separated crowd called audience. It was observed how students, constituting the crowd, perceive a crowd on video. The observation was focused on the research of emotional contagion and mood in the crowd serving as audience. While watching a mass event on a big screen, the crowd serving as audience emotionally converges with someone else, in our case with public speakers.

Narrative Writing in Digital Formats: Interpreting the Impact of Audience

Directory of Open Access Journals (Sweden)

Lawrence Joshua Fahey

2015-12-01

Full Text Available Digital writing has enabled students to write for a variety of authentic audiences, both in and out of the classroom. As they consider audience, students shoulder a cognitive burden that they must juggle in addition to the task of composition. At the same time, writing provides students with opportunities to craft and express their identities. The ways that identity formation and cognitive load intersect may be particularly complex in digital, online writing environments, as students gain the ability to share and receive feedback from global and local audiences. In this counterbalanced experimental study, 86 seventh- and eighth-grade students responded to two narrative prompts. One prompt was written for the teacher and the other was written for the teacher and peers in an online forum. We examined student writing fluency, mechanical errors, academic word use, and setting. Students were found to be more likely to set narratives in private settings when writing for an audience that included peers. We discuss this finding from cognitive and sociocultural perspectives and how it might inform networked communication research.

An Audience for the Aliens

Science.gov (United States)

Bryer, Theo

2013-01-01

This account of the making and sharing of self-authored digital videos in a Year 5 classroom focuses on the way that the children appear to be influenced by their awareness of audience. Drawing on evidence of video observation, written and moving image texts produced by the children and semi-structured interviews with them, I examine the factors…

Assessment of microbiology students' progress with an audience response system.

Science.gov (United States)

Chaudhry, M Ahmad

2011-01-01

The development of new approaches to teaching of large lecture courses is needed. Today's classroom has a wide range of students including high-achieving motivated learners, students struggling to understand basic concepts, and learning-challenged students. Many of these students can be lost in large classes under the shadow of the high-achieving extroverted students who dominate classroom question-and-answer sessions. Measuring a student's understanding and achievement of content standards becomes difficult until an assessment has been done. To close this gap, an audience response system was introduced in an introductory Principles of Microbiology course. This technology specifically addressed the goal of individualizing instruction to the needs of the students. The evaluation of this project indicated an overall positive impact on student learning.

World Wide Web Homepages: An Examination of Content and Audience.

Science.gov (United States)

Reynolds, Betty; And Others

This paper shows how the content of a World Wide Web page is selected and how an examination of the intended audience influences content. Examples from the New Mexico Tech (NMT) Library homepage show what sources are selected and what level of detail is appropriate for the intended audience. Six fundamental functions of libraries and information…

How Less Alienation Creates More Exploitation? Audience Labour on Social Network Sites.

OpenAIRE

Eran Fisher

2012-01-01

Abstract: The notion of audience labour has been an important contribution to Marxist political economy of the media. It revised the traditional political economy analysis, which focused on media ownership, by suggesting that media was also a site of production, constituting particular relations of production. Such analysis highlighted the active role of audience in the creation of media value as both commodities and workers, thus pointing to audience exploitation. Recently, in light of parad...

Towards Biometric Assessment of Audience Affect

DEFF Research Database (Denmark)

Lyng Wieland, Jakob; Larsen, Lars Bo; Laursen, Jeanette Kølbæk

2016-01-01

This paper investigates how reliable affective responses can be obtained using objective biometric measures for media audience research. We use Galvanic Skin Response (GSR) to detect sixteen respondents’ arousal levels and as an objective measure to show how self- reporting disrupts the experience...

Audience Perception of Effective Communication in Nigerian Paintings

Directory of Open Access Journals (Sweden)

Johnson Adelani Abodunrin

2017-01-01

Full Text Available Artists in Nigeria perceived effective communication differently irrespective of the socio-economic status.Communication effectiveness depends largely on the understanding of the message being passed between a sender and a receiver. Painting has been used over time to express emotion and feeling to the perceiving audience. The study is audience’s perception of communication in Nigeria painting and how it varies with the socio-economic characteristics such as age, education, gender, and being professional artist or art lovers. Questionnaires were distributed and administered to examine how the status of the art audience makes or mars effective communication in painting. The inferential statistics that were employed include “chi-square test” to test the relationship between different variables. The data were taken in ordinal form using Likert’s scale, and transformed into interval data. This was done by attaching statistical weights to the responses in the order of importance which were summed up for the parametric testing. Findings show that gender factor has nothing to do with the understanding of paintings. Also, the level of education obtained by the audience does not have much to do with understanding of contemporary Nigerian painting but a better exposure to the issue concerning the stylistic development of Nigerian painting. Art practitioners must adequately be guided on stylistic trend in painting, art education should be more intensified in educational curriculum in Nigeria. The paper concludes that audience requires a better exposure to the issues concerning the stylistic development of Nigerian painting for effective communication to take place.

The Scary Promise of Technology: Developing New Forms of Audience Research

NARCIS (Netherlands)

Dr. Joke Hermes

2012-01-01

The essays in this volume discuss both the culture of technology that we live in today, and culture as technology. Within the chapters of the book cultures of technology and cultural technologies are discussed, focussing on a variety of examples, from varied national contexts. The book brings

Targeted Research and Technology Within NASA's Living With a Star Program

Science.gov (United States)

Antiochos, Spiro; Baker, Kile; Bellaire, Paul; Blake, Bern; Crowley, Geoff; Eddy, Jack; Goodrich, Charles; Gopalswamy, Nat; Gosling, Jack; Hesse, Michael

2004-01-01

Targeted Research & Technology (TR&T) NASA's Living With a Star (LWS) initiative is a systematic, goal-oriented research program targeting those aspects of the Sun-Earth system that affect society. The Targeted Research and Technology (TR&T) component of LWS provides the theory, modeling, and data analysis necessary to enable an integrated, system-wide picture of Sun-Earth connection science with societal relevance. Recognizing the central and essential role that TR&T would have for the success of the LWS initiative, the LWS Science Architecture Team (SAT) recommended that a Science Definition Team (SDT), with the same status as a flight mission definition team, be formed to design and coordinate a TR&T program having prioritized goals and objectives that focused on practical societal benefits. This report details the SDT recommendations for the TR&T program.

The American Jazz Music Audience.

Science.gov (United States)

Horowitz, Harold

This publication reports the findings of research carried out in recognition of the need for an in-depth analysis of the U.S. jazz music audience in order to identify and assess ways to shape the future of jazz as part of the "Survey of Public Participation in The Arts" conducted in 1982. The research problem was to learn the size,…

Audience development and its blind spot

DEFF Research Database (Denmark)

Lindelof, Anja Mølle

2015-01-01

The term ‘audience development’ addresses current dilemmas in publicly funded arts institutions. It is increasingly deployed in cultural policies and insti- tutional practices in the Nordic countries, and the article provides a critical dis- cussion of the term. The article argues that the discou...

Use of an audience response system (ARS) in a dual-campus classroom environment.

Science.gov (United States)

Medina, Melissa S; Medina, Patrick J; Wanzer, Donald S; Wilson, Jane E; Er, Nelson; Britton, Mark L

2008-04-15

To implement an audience response system in a dual-campus classroom that aggregated data during graded (attendance and quizzes) and non-graded classroom activities (formative quizzes, case discussions, examination reviews, and team activities) and explore its strengths, weaknesses, and impact on active learning. After extensive research, an appropriate audience response system was selected and implemented in a dual-classroom setting for a third-year required PharmD course. Students were assigned a clicker and training and policies regarding clicker use were reviewed. Activities involving clicker use were carefully planned to simultaneously engage students in both classrooms in real time. Focus groups were conducted with students to gather outcomes data. Students and faculty members felt that the immediate feedback the automated response system (ARS) provided was most beneficial during non-graded activities. Student anxiety increased with use of ARS during graded activities due to fears regarding technology failure, user error, and academic integrity. ARS is a viable tool for increasing active learning in a doctor of pharmacy (PharmD) program, especially when used for non-graded class activities. Faculty members should proceed cautiously with using ARS for graded classroom activities and develop detailed and documented policies for ARS use.

Focusing the EarthScope for a broader audience: Advancing geoscience education with interactive kiosks

Science.gov (United States)

Smith-Konter, B. R.; Solis, T.

2012-12-01

A primary objective of the EarthScope Education and Outreach program is to transform technical science into teachable products for a technologically thriving generation. One of the most challenging milestones of scientific research, however, is often the translation of a technical result into a clear teachable moment that is accessible to a broader audience. As 4D multimedia now dominate most aspects of our social environment, science "teaching" now also requires intervention of visualization technology and animation to portray research results in an inviting and stimulating manner. Following the Incorporated Research Institutions for Seismology (IRIS)'s lead in developing interactive Earth science kiosk multimedia (bundled in a free product called Active Earth), we have made a major effort to construct and install customized EarthScope-themed touch screen kiosks in local communities. These kiosks are helping to educate a broader audience about EarthScope's unique instrumentation and observations using interactive animations, games, and virtual field trips. We are also developing new kiosk content that reflect career stories showcasing the personal journeys of EarthScope scientists. To truly bring the interactive aspect of our EarthScope kiosk media into the classroom, we have collaborated with local teachers to develop a one-page EarthScope TerraMap activity worksheet that guides students through kiosk content. These activities are shaping a new pathway for how teachers teach and students learn about planet Earth and its fantastic EarthScope - one click (and touch) at a time.

DYNAMICS OF VIRAL ADVERTISING

OpenAIRE

KURULTAY, Ayşe Binay

2012-01-01

Digital technologies have heightened the debate on convergence where technologies, corporations and people [target audiences] meet. New media has become a new meeting place and a social platform for people. As more brands choose to employ relationship marketing strategies that emphasize consumer’s experience with the brand, it is inevitable that they explore opportunities to connect with their target audiences in this new meeting place. Thus, user-created content and electronic...

Children's drawings of significant figures for a peer or an adult audience

OpenAIRE

Burkitt, Esther; Watling, Dawn; Murray, Lucy

2011-01-01

The present study assessed if children would present different information in their drawings of emotion eliciting stimuli when they believed that an adult or a child audience would view their drawings. Seventy-five 6-year-olds (44 boys and 31 girls) were allocated to three groups: the reference group, the child audience group and the adult audience group. All children completed a drawing session where they first drew a neutral uncharacterised figure, followed by drawings of a sad and a happy ...

Know your audience: public perception of geology from anecdote to evidence

Science.gov (United States)

Gibson, Hazel

2015-04-01

One of the basic strategies of science communication is to 'know your audience' (Nerlich et al, 2010), yet often scientists are communicating to a distant and diffuse audience that cannot be seen or directly engaged with. Both traditional written reports and emerging online media provide limited or no opportunity to engage audiences in dialogues with the communicator that can convey the public's own levels of knowledge. In those circumstances it becomes almost impossible to know your audience. For geoscientists, this decoupling from the intended audience is made more problematic when conveying new technical issues such as carbon capture and storage or deep geological disposal of radioactive waste, which are rooted in the unfamiliar subsurface (Sharma et al, 2007; Ashworth et al, 2009). Those geologists who have engaged with the public in these novel realms often have fashioned informal ways to overcome their audience's geological unfamiliarity based on the trial-and-error of personal experience, but such anecdotal lessons are rarely applicable to wider communities of practice. In recent years, however, our ad hoc intuitive ideas about how to comprehend public perceptions of geology have gained rigour from evidence-based theory (Singleton et al, 2009). This presentation highlights one example of this, using an ongoing study into the public understanding of the geological subsurface in south west England. Results from a combination of interviews and questionnaires were assessed using the established psychological technique: 'mental models' (Morgan et al, 2002). The work demonstrates how a mixed method approach can move geoscience communication beyond casual assumptions and individual rules of thumb to a more robust scientific way of thinking.

Targeting the right journal.

Science.gov (United States)

Piterman, L; McCall, L

1999-07-01

While research is scientific, publication is a mixture of science and political pragmatism. Targeting the right journal is influenced by the following factors: the discipline that best represents the subject; the purpose of the message; the audience who are to be recipients of the message; the realities of geographic parochialism; the desire of authors to maximise personal and professional opportunities. If the originally targeted journal rejects the article, authors should have alternative publication strategies that give them professional recognition without requiring them to compromise the message or their ethics.

Using educational technology to reach a wider audience for healthcare technology management

OpenAIRE

de Ruijter, P.; Ferreira, G.; Parsons, R.

2008-01-01

We discuss a collaboration between Health Partners International, HEART and the Open University (OpenLearn) to develop a short open access course for the purpose of improving policy making and practice in healthcare technology in developing countries.

Artificial Intelligence In Automatic Target Recognizers: Technology And Timelines

Science.gov (United States)

Gilmore, John F.

1984-12-01

The recognition of targets in thermal imagery has been a problem exhaustively analyzed in its current localized dimension. This paper discusses the application of artificial intelligence (AI) technology to automatic target recognition, a concept capable of expanding current ATR efforts into a new globalized dimension. Deficiencies of current automatic target recognition systems are reviewed in terms of system shortcomings. Areas of artificial intelligence which show the most promise in improving ATR performance are analyzed, and a timeline is formed in light of how near (as well as far) term artificial intelligence applications may exist. Current research in the area of high level expert vision systems is reviewed and the possible utilization of artificial intelligence architectures to improve low level image processing functions is also discussed. Additional application areas of relevance to solving the problem of automatic target recognition utilizing both high and low level processing are also explored.

Three Concentric Circles: Young Chinese English Learners' Perceptions of Purposeful Audiences

Science.gov (United States)

Liu, Jack Jinghui

2015-01-01

English learners have more access to communicate with different purposeful audiences across the Three Concentric Circles of English (Kachu, 1985): the Inner Circle, the Outer Circle and the Expanding Circle. However, young language learners' purposeful audience as a focus of communication has not been emphasized as much as other linguistic…

Assessment of Microbiology Students’ Progress With an Audience Response System

Directory of Open Access Journals (Sweden)

M. Ahmad Chaudhry

2011-09-01

Full Text Available The development of new approaches to teaching of large lecture courses is needed. Today’s classroom has a wide range of students including high-achieving motivated learners, students struggling to understand basic concepts, and learning-challenged students. Many of these students can be lost in large classes under the shadow of the high-achieving extroverted students who dominate classroom question-and-answer sessions. Measuring a student’s understanding and achievement of content standards becomes difficult until an assessment has been done. To close this gap, an audience response system was introduced in an introductory Principles of Microbiology course. This technology specifically addressed the goal of individualizing instruction to the needs of the students. The evaluation of this project indicated an overall positive impact on student learning.

78 FR 78467 - Connected Vehicle Research Program Public Meeting; Notice of Public Meeting

Science.gov (United States)

2013-12-26

... connected vehicle technologies. The primary target audience for the meeting is State and local Departments... meeting is specifically focused for an audience that has followed connected vehicle research and is...

Research on infrared small-target tracking technology under complex background

Science.gov (United States)

Liu, Lei; Wang, Xin; Chen, Jilu; Pan, Tao

2012-10-01

In this paper, some basic principles and the implementing flow charts of a series of algorithms for target tracking are described. On the foundation of above works, a moving target tracking software base on the OpenCV is developed by the software developing platform MFC. Three kinds of tracking algorithms are integrated in this software. These two tracking algorithms are Kalman Filter tracking method and Camshift tracking method. In order to explain the software clearly, the framework and the function are described in this paper. At last, the implementing processes and results are analyzed, and those algorithms for tracking targets are evaluated from the two aspects of subjective and objective. This paper is very significant in the application of the infrared target tracking technology.

Movies: the Audience Favorites

Directory of Open Access Journals (Sweden)

Alexander Fedorov

2016-10-01

Full Text Available Modern screen art over its success to the use of folklore, myth, synthesis of the natural and supernatural, and a consistent orientation toward the most popular plot schemes. Their metaphorical appeal is not to the rational but to the emotional, through identification with the magic power of heroes and standardization of ideas, situations, characters and so on in compensation for dreams not realized in life, there are illusions – happy endings. In movies, TV shows, and music videos' rhythmic organization, viewers' feelings are influenced as much by the order of changing shots as by the content of productions. On the basis of the foregoing, it can be concluded that the media texts of popular culture obliged to a variety of factors for its success. These include: reliance on folklore and mythological sources, constancy metaphors, focus on consistent implementation of the most persistent plot schemes, the synthesis of the natural and the supernatural, the appeal not to rational and emotional, through the identification of (imaginary transformation in of active characters merge with the atmosphere, the aura of works, “magic power” of heroes, standardization (replication, unification, adaptation ideas, situations, characters, etc., mosaic, seriality, the compensation (of the cherished illusion, but not come true desires, the happy ending, the use of such rhythmic organization movies, TV shows, clips, where the feeling of the audience with the content of the frame affects the order of their shift; intuitive guessing subconscious audience interests, etc.

Predicting Audience Location on the Basis of the k-Nearest Neighbor Multilabel Classification

Directory of Open Access Journals (Sweden)

Haitao Wu

2014-01-01

Full Text Available Understanding audience location information in online social networks is important in designing recommendation systems, improving information dissemination, and so on. In this paper, we focus on predicting the location distribution of audiences on YouTube. And we transform this problem to a multilabel classification problem, while we find there exist three problems when the classical k-nearest neighbor based algorithm for multilabel classification (ML-kNN is used to predict location distribution. Firstly, the feature weights are not considered in measuring the similarity degree. Secondly, it consumes considerable computing time in finding similar items by traversing all the training set. Thirdly, the goal of ML-kNN is to find relevant labels for every sample which is different from audience location prediction. To solve these problems, we propose the methods of measuring similarity based on weight, quickly finding similar items, and ranking a specific number of labels. On the basis of these methods and the ML-kNN, the k-nearest neighbor based model for audience location prediction (AL-kNN is proposed for predicting audience location. The experiments based on massive YouTube data show that the proposed model can more accurately predict the location of YouTube video audience than the ML-kNN, MLNB, and Rank-SVM methods.

WHAT DOES LESBIAN AUDIENCE LIKE?

Directory of Open Access Journals (Sweden)

Adriana Ibiti

2013-04-01

Full Text Available This paper seeks to identify the mechanisms that define the pleasure (taste and disgust (disgust of the lesbian audience in receiving audiovisual set in lesbian communities. After viewing two stories constructed from the series The  L Word, 25 lesbians WERE interviewed in depth. Next, we conducted a qualitative content anaLysis of the interviews. The results are discussed from the theories of Entertainment (Media Psychology.

Troubling complicity: audience ethnography, male porn viewers and feminist critique

OpenAIRE

Vörös , Florian

2015-01-01

International audience; This article offers a self-reflexive account of an audience reception study conducted in Paris, France, examining gay, bisexual and heterosexual cisgender men's everyday (and everynight) uses of pornography. The study explores the gender dynamics at work in practices such as surfing, watching, reimagining and discussing pornography, based on in-depth interviews with 34 viewers, combined with the replication of their online sexual meanderings; this positions me as a vie...

The Affective Audience in Professional E-sport

DEFF Research Database (Denmark)

Gommesen, Niels Jørgen

2012-01-01

This master’s thesis investigates the members of the audience in professional e-sport. Through a wide range of examples it shows that players, spectators and various nonhuman actors are nested together in assemblages. It states that human-nonhuman actors in ‘co-creation’ constitute the game play...... and consumers of the game play. My ethnographic studies draw from a multifaceted approach counting visual ethnography, participant observations and interviews of 35 dedicated spectators and fans, situated at two professional e-sports competitions, the largest digital festival in the world, Dreamhack in Sweden......, and the Intel Extreme Masters - The World Championships in Germany. I conclude that people in the audience, are sharing their experiences not only with one another, but also with the players, as they actively embody themselves in the game playing event. Throughout this work I exemplify that spectators are often...

Integration of multidisciplinary technologies for real time target visualization and verification for radiotherapy

Directory of Open Access Journals (Sweden)

Chang WC

2014-06-01

Full Text Available Wen-Chung Chang,1,* Chin-Sheng Chen,2,* Hung-Chi Tai,3 Chia-Yuan Liu,4,5 Yu-Jen Chen3 1Department of Electrical Engineering, National Taipei University of Technology, Taipei, Taiwan; 2Graduate Institute of Automation Technology, National Taipei University of Technology, Taipei, Taiwan; 3Department of Radiation Oncology, Mackay Memorial Hospital, Taipei, Taiwan; 4Department of Internal Medicine, Mackay Memorial Hospital, Taipei, Taiwan; 5Department of Medicine, Mackay Medical College, New Taipei City, Taiwan  *These authors contributed equally to this work Abstract: The current practice of radiotherapy examines target coverage solely from digitally reconstructed beam's eye view (BEV in a way that is indirectly accessible and that is not in real time. We aimed to visualize treatment targets in real time from each BEV. The image data of phantom or patients from ultrasound (US and computed tomography (CT scans were captured to perform image registration. We integrated US, CT, US/CT image registration, robotic manipulation of US, a radiation treatment planning system, and a linear accelerator to constitute an innovative target visualization system. The performance of this algorithm segmented the target organ in CT images, transformed and reconstructed US images to match each orientation, and generated image registration in real time mode with acceptable accuracy. This image transformation allowed physicians to visualize the CT image-reconstructed target via a US probe outside the BEV that was non-coplanar to the beam's plane. It allowed the physicians to remotely control the US probe that was equipped on a robotic arm to dynamically trace and real time monitor the coverage of the target within the BEV during a simulated beam-on situation. This target visualization system may provide a direct remotely accessible and real time way to visualize, verify, and ensure tumor targeting during radiotherapy. Keywords: ultrasound, computerized tomography

Fixed target physics at high energies

International Nuclear Information System (INIS)

Kirk, T.B.

1984-01-01

The number and type of fixed target experiments that can be pursued at a proton synchrotron are very large. The advent of the Fermilab superconducting accelerator, the Tevatron, will extend and improve the results which are given here from recent CERN and Fermilab experiments. The sample of experiments given in this paper is neither meant to be inclusive nor intensive. Hopefully, it will give the flavor of contemporary fixed target physics to a predominantly cosmic ray oriented audience. (author)

Investigating Student Use of Technology for Engaged Citizenship in A Global Age

Directory of Open Access Journals (Sweden)

Brad M. Maguth

2012-05-01

Full Text Available This study undertook a five month qualitative investigation into technology use amongst twelve high school social studies students in two different sites in the Midwestern United States. This study examined students’ use of technology and its relationship to three dimensions of citizenship in a global age: understand global events, issues, and perspectives, participate in global networks to communicate and collaborate with global audiences, and advocate on global problems and issues to think and act globally. Collecting data through semi-structured student interviews, online-threaded discussions and document analysis, I triangulated findings, and employed a qualitative approach. The study finds a relationship between student participants’ use of technology and their serving as engaged citizenship in a global age. In using technology, students accessed international news and information, joined global networks to communicate and collaborate with global audiences, and produced digital content for international audiences.

A Reception Analysis on the Youth Audiences of TV Series in Marivan

Directory of Open Access Journals (Sweden)

Omid Karimi

2014-03-01

Full Text Available The aim of this article is to describe the role of foreign media as the agitators of popular culture. For that with reception analysis it’s pay to describe decoding of youth audiences about this series. Globalization theory and Reception in Communication theory are formed the theoretical system of current article. The methodology in this research is qualitative one, and two techniques as in-depth interview and observation are used for data collection. The results show different people based on individual features, social and cultural backgrounds have inclination toward special characters and identify with them. This inclination so far the audience fallow the series because of his/her favorite character. Also there is a great compatibility between audience backgrounds and their receptions. A number of audience have criticized the series and point out the negative consequences on its society. However, seeing the series continue; really they prefer watching series enjoying to risks of it.

Incorporating Cultural Sensitivity into Interactive Entertainment-Education for Diabetes Self-Management Designed for Hispanic Audiences.

Science.gov (United States)

Kline, Kimberly N; Montealegre, Jane R; Rustveld, Luis O; Glover, Talar L; Chauca, Glori; Reed, Brian C; Jibaja-Weiss, Maria L

2016-06-01

Diabetes self-management education can improve outcomes in adults with Type 2 diabetes mellitus (T2DM). However, Hispanics, a group that carries a large burden of disease, may not participate in diabetes education programs. Audience engagement with entertainment-education has been associated with improved health education outcomes and may engage and empower Hispanic users to active self-care. Successful use of entertainment-education relies on the use of characters and situations with whom the viewers can feel some sense of involvement and for Hispanic audiences is encouraged when storylines and characters are culturally sensitive. In this study, we used a mixed methods approach that included descriptive statistics of closed-ended and content analysis of open-ended questions to measure the cultural sensitivity of the telenovela portion of a novel technology-based application called Sugar, Heart, and Life (SHL). Specifically, we analyzed the responses of 123 male and female patients diagnosed with uncontrolled T2DM to determine viewer involvement with characters and situations in the telenovela, viewer perceived self-efficacy in following recommendations, as well as viewer satisfaction with the program. Our findings indicate that the SHL application achieved its goal of creating a user-friendly program that depicted realistic, culturally sensitive characters and storylines that resonated with Hispanic audiences and ultimately fostered perceived self-efficacy related to following recommendations given about healthy lifestyle changes for diabetes self-management. These findings suggest that the SHL application is a culturally sensitive health education intervention for use by Hispanic male and female individuals that may empower them in self-management of T2DM.

Audiences for the Theory of Multiple Intelligences

Science.gov (United States)

Gardner, Howard

2004-01-01

In his closing comments, Howard Gardner discusses the various audiences that have emerged over the years for the theory of multiple intelligences. Under that rubric, he places the various papers in this issue and speculates about future lines of work on MI theory.

'You're in FunDzaland': Pre-service teachers (reimagine audience on a creative writing course

Directory of Open Access Journals (Sweden)

Belinda Mendelowitz

2016-07-01

Full Text Available This study explores how collaborative writing for a digital platform can enable students to (re imagine audience. Although in the context of process writing peer feedback is foreground, in practice, its effectiveness is uneven. The digital revolution offers new opportunities for alternative peer feedback through collaborative writing and re-imagining self and other in the process. This study examines data from a creative writing course in which pre-service teachers wrote collaborative short stories for the FunDza digital site and individual reflective essays about the process. The study’s research questions are the following: (1 what were the affordances of this multilayered audience for engaging the students’ imaginations? (2 How did this process of (reimagining audience impact on students’ conceptions of themselves as writers? The data set comprised 16 collaboratively authored stories (published on the site and 34 individual reflective essays. Six of the latter were selected for detailed analysis. Hence, the data for this study encompass detailed analysis of two groups’ reflective essays on the process of writing their stories. These groups were selected because they exemplified contrasting collaborative, imaginative writing processes. Group 1 was familiar with the FunDza audience and context, while Group 2 struggled to imagine it. Thematic content analysis was used for analysis. Each essay was read first in relation to the entire data set, then in relation to the other reflections in the author’s group. The combination of gearing stories towards the FunDza audience and writing stories collaboratively created two sets of audiences that writers needed to hold in mind simultaneously. Analysis indicates that both audiences challenged students to make imaginative leaps into the minds of an unfamiliar audience, deepening their understanding of the writing process. It also highlights students’ mastery of writing discourses and increasing

Student perceptions of gamified audience response system interactions in large group lectures and via lecture capture technology.

Science.gov (United States)

Pettit, Robin K; McCoy, Lise; Kinney, Marjorie; Schwartz, Frederic N

2015-05-22

Higher education students have positive attitudes about the use of audience response systems (ARS), but even technology-enhanced lessons can become tiresome if the pedagogical approach is exactly the same with each implementation. Gamification is the notion that gaming mechanics can be applied to routine activities. In this study, TurningPoint (TP) ARS interactions were gamified and implemented in 22 large group medical microbiology lectures throughout an integrated year 1 osteopathic medical school curriculum. A 32-item questionnaire was used to measure students' perceptions of the gamified TP interactions at the end of their first year. The survey instrument generated both Likert scale and open-ended response data that addressed game design and variety, engagement and learning features, use of TP questions after class, and any value of lecture capture technology for reviewing these interactive presentations. The Chi Square Test was used to analyze grouped responses to Likert scale questions. Responses to open-ended prompts were categorized using open-coding. Ninety-one students out of 106 (86 %) responded to the survey. A significant majority of the respondents agreed or strongly agreed that the games were engaging, and an effective learning tool. The questionnaire investigated the degree to which specific features of these interactions were engaging (nine items) and promoted learning (seven items). The most highly ranked engagement aspects were peer competition and focus on the activity (tied for highest ranking), and the most highly ranked learning aspect was applying theoretical knowledge to clinical scenarios. Another notable item was the variety of interactions, which ranked in the top three in both the engagement and learning categories. Open-ended comments shed light on how students use TP questions for exam preparation, and revealed engaging and non-engaging attributes of these interactive sessions for students who review them via lecture capture

Using narratives and storytelling to communicate science with nonexpert audiences.

Science.gov (United States)

Dahlstrom, Michael F

2014-09-16

Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information from mass media content, which is itself already biased toward narrative formats. Narratives are also intrinsically persuasive, which offers science communicators tactics for persuading otherwise resistant audiences, although such use also raises ethical considerations. Future intersections of narrative research with ongoing discussions in science communication are introduced.

F*** Yeah Fluid Dynamics: On science outreach and appealing to broad audiences

Science.gov (United States)

Sharp, Nicole

2015-11-01

Sharing scientific research with general audiences is important for scientists both in terms of educating the public and in pursuing funding opportunities. But it's not always apparent how to make a big splash. Over the past five years, fluid dynamics outreach blog FYFD has published more than 1300 articles and gained an audience of over 215,000 readers. The site appeals to a wide spectrum of readers in both age and field of study. This talk will utilize five years' worth of site content and reader feedback to examine what makes science appealing to general audiences and suggest methods researchers can use to shape their work's broader impact.

Reaching the Target Audience

Science.gov (United States)

2014-06-13

their rich history, strong economy and a powerful military. All this was done at a time when the rest of the world was mired in the Great Depression ...the use of internet social networking. Companies such as YouTube , Facebook, and Google+ provide internet users the ability to interact through photo

A MORE EFFECTIVE WAY TO ADVERTISE THE DISTANCE EDUCATION PROGRAMMES: Mobile Marketing Approach

Directory of Open Access Journals (Sweden)

Ayda SABUNCUOGLU AYBAR

2011-04-01

Full Text Available Nowadays organizations strive to find the ways to communicate with their target audiences by using varied advertising mediums because of the developments on the information communication technologies and the globalization. In this context, like the other institutions, the distance education institutions has to execute communication activities by using different advertising mediums to create a positive position in their consumers minds. In this sense, the increase on the ownership of mobile phones and the new specialties of mobile phone technologies like accessing to the internet made mobile marketing efforts important on the advertising investments of distance education institutions. Especially with the mobile marketing, distance education institutions can create personalized informative and promotion messages for their target audiences. Mobile marketing approach has lots of advantages for the institutions and the most important advantages that helps the institutions are; the formats of the approach are forming according to the newest technological developments and it gives chance to create messages for specific target audiences. But mobile marketing has also disadvantages like; the target audience’s mobile phones can be incompatible with the messages and the target audience can ignore these messages. However much the approach has some disadvantages, the distance education institutions- which are based on the technological developments also like the mobile marketing approach- has to invest on mobile marketing according to send personalized and effective advertising messages about their programs’ contents, benefits etc.

The Social Nature of Argumentative Practices: The Philosophy of Argument and Audience Reception

OpenAIRE

Paula Olmos

2018-01-01

Abstract: This article reviews Christopher W. Tindale’s The Philosophy of Argument and Audience Reception (Cambridge, 2015). Résumé: Cet article est une critique de The Philosophy of Argument and Audience Reception (Cambridge, 2015) de Christopher W. Tindale.

Biofuels development in China: Technology options and policies needed to meet the 2020 target

International Nuclear Information System (INIS)

Chang, Shiyan; Zhao, Lili; Timilsina, Govinda R.; Zhang, Xiliang

2012-01-01

China promulgated the Medium and Long-Term Development Plan for Renewable Energy in 2007, which included sub-targets of 2010 and 2020 for various renewable energy technologies. Almost all the 2010 sub-targets have been met and even surpassed except non-grain fuel ethanol. There is debate surrounding the questions of whether and how the country will be able to meet the 2020 biofuels target. This paper provides the assessment of potential technology pathways to achieve the 2020 target regarding their respective resource potential and supply cost. Barriers and policy options are identified based on broad literatures review. And an overview of biofuels projections is presented to provide insight into the comparison of various policy scenarios. The study shows that China can potentially satisfy non-grain fuel ethanol target by 2020 from technology perspective. But she will probably fall far short of this target if current situations continue. Additional policy efforts are needed. Meanwhile, the target of biodiesel production has high probability to be achieved. However, if given support policies, it will develop better. - Highlights: ► I. Non-grain feedstocks such as cassava, sweet sorghum and sweet potato grown in low productive arable lands or unutilized lands have enough potential to meet ethanol targets in 2020. ► II. If current situations continue, China will fall far short of the 2020 target. ► III. The target of biodiesel production has high probability to be achieved, while, if given support policies, it will develop better. ► IV. Supply cost is one of the major barriers faced by all biofuels pathways. ► V. Various policy measures would be necessary to overcome the costs barriers to biofuels in China.

Using narratives and storytelling to communicate science with nonexpert audiences

Science.gov (United States)

Dahlstrom, Michael F.

2014-01-01

Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information from mass media content, which is itself already biased toward narrative formats. Narratives are also intrinsically persuasive, which offers science communicators tactics for persuading otherwise resistant audiences, although such use also raises ethical considerations. Future intersections of narrative research with ongoing discussions in science communication are introduced. PMID:25225368

Audiences as citizens

DEFF Research Database (Denmark)

Schrøder, Kim Christian

2013-01-01

This chapter traces the insights about citizenship offered by audience reception research since its inception in the 1980s, through a theoretical and analytical portrait of five historical stages of reception research about mediated citizenship: (1) hegemonic citizenship; (2) monitorial citizenship......; (3) popular citizenship; (4) participatory citizenship; and (5) ubiquitous citizenship. Maintaining a strong empirical commitment throughout, mostly to the findings of qualitative research, the chapter also reports substantially from recent and ongoing reception research into the ways in which...... the news media – and popular and entertainment media in a broader sense – may serve as resources for a political and cultural citizenship that is anchored in everyday life. The five stages of reception research, conceptualized as scientific paradigms, are modeled into a historical typology that synthesizes...

Use of clinical simulations for patient education: targeting an untapped audience.

Science.gov (United States)

Siwe, Karin; Berterö, Carina; Pugh, Carla; Wijma, Barbro

2009-01-01

In most cases, the health professional has been the target for simulation based learning curricula. We have developed a simulation based curriculum for patient education. In our curriculum lay-women learn how to perform the clinical female pelvic examination using a manikin-based trainer. Learner assessments show that prior negative expectations turned into positive expectations regarding future pelvic examinations.

Development of targeted messages to promote smoking cessation among construction trade workers

Science.gov (United States)

Strickland, J. R.; Smock, N.; Casey, C.; Poor, T.; Kreuter, M. W.; Evanoff, B. A.

2015-01-01

Blue-collar workers, particularly those in the construction trades, are more likely to smoke and have less success in quitting when compared with white-collar workers. Little is known about health communication strategies that might influence this priority population. This article describes our formative work to develop targeted messages to increase participation in an existing smoking cessation program among construction workers. Using an iterative and sequential mixed-methods approach, we explored the culture, health attitudes and smoking behaviors of unionized construction workers. We used focus group and survey data to inform message development, and applied audience segmentation methods to identify potential subgroups. Among 144 current smokers, 65% reported wanting to quit smoking in the next 6 months and only 15% had heard of a union-sponsored smoking cessation program, despite widespread advertising. We tested 12 message concepts and 26 images with the target audience to evaluate perceived relevance and effectiveness. Participants responded most favorably to messages and images that emphasized family and work, although responses varied by audience segments based on age and parental status. This study is an important step towards integrating the culture of a high-risk group into targeted messages to increase participation in smoking cessation activities. PMID:25231165

Using Social Media Sentiment Analysis to Understand Audiences

DEFF Research Database (Denmark)

McGuire, Mark; Kampf, Constance Elizabeth

2015-01-01

approach for contextually understanding social media posts. The human interaction step in ad-hoc corpus analysis is central to this methodology as it provides a means to ask critical questions of the content curated through the ad-hoc corpus directly. Results of ad-hoc corpus analysis from this critical......Social media communication is changing the opportunities for technical communicators to really understand audiences when these audiences are active about issues on social media platforms. Through applying ad-hoc corpus building processes to create word lists relevant to specific organizational...... projects, technical communicators can listen to their external users and identify areas of importance with greater accuracy. While other methods of sentiment analysis look for a solution that leads to artificial intelligence in the program, this paper identifies the present needs of a human interaction...

Children's Drawings of Significant Figures for a Peer or an Adult Audience

Science.gov (United States)

Burkitt, Esther; Watling, Dawn; Murray, Lucy

2011-01-01

The present study assessed if children would present different information in their drawings of emotion eliciting stimuli when they believed that an adult or a child audience would view their drawings. Seventy-five 6-year-olds (44 boys and 31 girls) were allocated to three groups: the reference group, the child audience group and the adult…

Audiences, Journalists, and Forms of Capital in the Online Journalistic Field

Directory of Open Access Journals (Sweden)

Edson C. Tandoc Jr.

2016-04-01

Full Text Available This study found divergence in how online journalists and student-audiences rated articles with varying popularity, as measured by audience metrics, and quality, as operationalized by winning a journalistic award. The findings revealed that while metrics and awards did not matter for young online news audiences, they were important for online journalists. But even among journalists, the importance of metrics and awards varied depending on whether the journalists were evaluating stories or their peers. For online journalists, popular stories were more newsworthy than those that were not. Awards did not influence their judgment of newsworthiness. But when evaluating the authors of the articles, online journalists rated authors of articles that won awards more favorably than authors of articles without awards. The popularity of stories did not matter in their evaluation of the authors.

Science Fiction at the Far Side of Technology

DEFF Research Database (Denmark)

Johansen, Mikkel Willum

2017-01-01

This book explores what science fiction can tell us about the human condition in a technological world (with the dilemma's and consequences that this entails) and also engages with the genre at points where we apparently find it on the far side of science, technology or human existence. As such....... It is our hope that this interdisciplinary approach will set an example for those who, like us, have been busy assessing the ways in which fictional attempts to fathom the possibilities of science and technology speak to central concerns about what it means to be human in a contemporary world of technology....... Although a scholarly work, this book is also designed to be accessible to a general audience that has an interest in science fiction as well as a broader academic audience. Aspiring (or experienced) science fiction writers may be interested in reading critical assessments of the science and technology...

Complicating Audience: A Critical Communication Pedagogy Commitment

Science.gov (United States)

Young, Joshua E.; Potter, David J.

2018-01-01

Courses: This activity is designed specifically for public-speaking courses, but it could be used in the general introductory communication course. It also holds potential for use in persuasion, argumentation, or strategic communication courses. Objectives: This activity helps students understand audience as a more complicated concept--one that…

The Audience of One: In Weakness, Strength.

Science.gov (United States)

Seymour, Thom

1981-01-01

Two approaches to the teaching of composition at the college level have evolved: concern with correctness and concern with expression. If the place of the audience in written communication is emphasized, it will be easier to make students see the difference between self-expression and self-indulgence. (MLW)

The digital divide: a comparison of online consumer health information for African-American and general audiences.

Science.gov (United States)

Kind, Terry; Wallace, Jasmine; Moon, Rachel Y

2008-11-01

We sought to assess the quality of health information on internet sites with missions to serve African Americans and to compare the quality to that of sites targeting a general audience. Sites were identified by entering "black Health," "African American health," and "health" into 2 search engines. Websites were assessed for quality and usability by 2 independent readers using published criteria. Disease-specific information was found on 64.7% of African-American sites and 86.2% of general sites. Among these sites, 73% of African-American sites listed authors' qualifications, compared to 96% of general sites (p=0.04). Sixty-four percent of African-American sites provided date last updated, compared with 100% of general sites (p=0.001). The mean literacy level for both types of sites was approximately 10th grade. The literacy level of African-American sites at governmental and educational domains was lower (NS). This is the first study to examine critically the quality of health information on Internet sites serving African-American audiences. Our study suggests methods to guide healthcare providers and health educators in counseling patients regarding internet-based health information. The "digital divide" is about quality as well as access.

Web-based tailored lifestyle programs: exploration of the target group's interests and implications for practice.

NARCIS (Netherlands)

Verheijden, M.W.; Jans, M.P.; Hildebrandt, V.H.

2008-01-01

An important challenge in Web-based health promotion is to increase the reach of the target audience by taking the target groups' desires into consideration. Data from 505 members of a Dutch Internet panel (representative for Dutch Internet users) were used to asses the target group's interests and

Systems Analysis and Design: Know Your Audience

Science.gov (United States)

Reinicke, Bryan A.

2012-01-01

Systems analysis and design (SAD) classes are required in both Information Systems and Accounting programs, but these audiences have very different needs for these skills. This article will review the requirements for SAD within each of these disciplines and compare and contrast the different requirements for teaching systems analysis and design…

The radioactive waste management videoconference training series for an international audience

International Nuclear Information System (INIS)

Callan, C.; Hylko, J.M.

1996-01-01

A proven cost-effective method for delivering new educational opportunities to employees in different locations simultaneously is by using the live videoconference format. Also, the videotapes produced from this format allows employees to participate who are not routinely available for traditional classroom training. However, the primary challenge is to design a distance learning series that meets the requirements of a diverse audience. The National Environmental Technology Network (NETN), a program associated with the College of Engineering at the University of New Mexico, has a proven track record in developing and producing effective videoconference and distance learning programs for industry, government, national laboratories, and universities. Specifically, The Radioactive Waste Management Videoconference Training Series is comprised of eight individual programs: (1) Introduction to Radioactive Waste Management, (2) Interactions Between Radiation and Matter; (3) Decommissioning and Decontamination; (4) Transportation; (5) Low-Level Radioactive Waste; (6) High-Level Radioactive Waste; (7) Transuranic Waste; and (8) New and Other Technologies for Radioactive Waste Management. Each program consists of a tiered approach featuring an introduction, case studies, legal and regulatory issues, radioactive waste characteristics, disposal Options, and transfer of technology. The participants receive a packet containing a full outline of the course, including charts and illustrations used by the presenters. At the conclusion of each program, the interactive question/answer period allows viewers to ask pertinent questions and to participate as a group

A planning framework for transferring building energy technologies

Energy Technology Data Exchange (ETDEWEB)

Farhar, B C; Brown, M A; Mohler, B L; Wilde, M; Abel, F H

1990-07-01

Accelerating the adoption of new and existing cost-effective technologies has significant potential to reduce the energy consumed in US buildings. This report presents key results of an interlaboratory technology transfer planning effort in support of the US Department of Energy's Office of Building Technologies (OBT). A guiding assumption for planning was that OBT's R D program should forge linkages with existing programs whose goals involved enhancing energy efficiency in buildings. An ad hoc Technology Transfer Advisory Group reviewed the existing analysis and technology transfer program, brainstormed technology transfer approaches, interviewed DOE program managers, identified applicable research results, and developed a framework that management could use in deciding on the best investments of technology transfer resources. Representatives of 22 organizations were interviewed on their views of the potential for transferring energy efficiency technologies through active linking with OBT. The report describes these programs and interview results; outlines OBT tools, technologies, and practices to be transferred; defines OBT audiences; identifies technology transfer functions and presents a framework devised using functions and audiences; presents some 60 example technology transfer activities; and documents the Advisory Group's recommendations. 37 refs., 3 figs., 12 tabs.

Conditioning audience patronage using subject matters in ...

African Journals Online (AJOL)

Conditioning audience patronage using subject matters in Nollywood films: the example of 30 days in Atlanta. ... Abstract. Films are subject-based and when producers set out to communicate their viewpoints, some do it flamboyantly while others take the subtle path. Unlike live theatre before it, the possibility of a virile spiral ...

Engagement with Physics across Diverse Festival Audiences

Science.gov (United States)

Roche, Joseph; Stanley, Jessica; Davis, Nicola

2016-01-01

Science shows provide a method of introducing large public audiences to physics concepts in a nonformal learning environment. While these shows have the potential to provide novel means of educational engagement, it is often difficult to measure that engagement. We present a method of producing an interactive physics show that seeks to provide…

The influence of an audience response system on knowledge retention: an application to resident education.

Science.gov (United States)

Pradhan, Archana; Sparano, Dina; Ananth, Cande V

2005-11-01

The purpose of the study was to compare delivery methods of lecture material regarding contraceptive options by either traditional or interactive lecture style with the use of an audience response system with obstetrics and gynecology residents. A prospective, randomized controlled trial that included 17 obstetrics and gynecology residents was conducted. Group differences and comparison of pre/posttest scores to evaluate efficacy of lecture styles were performed with the Student t test. Each participant completed an evaluation to assess usefulness of the audience response system. Residents who received audience response system interactive lectures showed a 21% improvement between pretest and posttest scores; residents who received the standard lecture demonstrated a 2% improvement (P = .018). The evaluation survey showed that 82% of residents thought that the audience response system was a helpful learning aid. The results of this randomized controlled trial demonstrate the effectiveness of audience response system for knowledge retention, which suggests that it may be an efficient teaching tool for residency education.

Discourse swings in understanding audiences:

DEFF Research Database (Denmark)

Reinhard, CarrieLynn D.

Traditional discourses of the relationship between media producers and consumers have been challenged as of late in post-industrialized countries.  The blurring of established consumer/producer identities due to changes in the mediascape, forecasted for decades, has changed how both academics......’s cooptation of these consumers, conceptualizing the people who engage with their media products as a combination of the previous two, or "audience-as-pusher".  This paper is an account of this discourse swing through the description of case studies that demonstrate the utilization of interactive marketing...

Realizing Technologies for Magnetized Target Fusion

Energy Technology Data Exchange (ETDEWEB)

Wurden, Glen A. [Los Alamos National Laboratory

2012-08-24

Researchers are making progress with a range of magneto-inertial fusion (MIF) concepts. All of these approaches use the addition of a magnetic field to a target plasma, and then compress the plasma to fusion conditions. The beauty of MIF is that driver power requirements are reduced, compared to classical inertial fusion approaches, and simultaneously the compression timescales can be longer, and required implosion velocities are slower. The presence of a sufficiently large Bfield expands the accessibility to ignition, even at lower values of the density-radius product, and can confine fusion alphas. A key constraint is that the lifetime of the MIF target plasma has to be matched to the timescale of the driver technology (whether liners, heavy ions, or lasers). To achieve sufficient burn-up fraction, scaling suggests that larger yields are more effective. To handle the larger yields (GJ level), thick liquid wall chambers are certainly desired (no plasma/neutron damage materials problem) and probably required. With larger yields, slower repetition rates ({approx}0.1-1 Hz) for this intrinsically pulsed approach to fusion are possible, which means that chamber clearing between pulses can be accomplished on timescales that are compatible with simple clearing techniques (flowing liquid droplet curtains). However, demonstration of the required reliable delivery of hundreds of MJ of energy, for millions of pulses per year, is an ongoing pulsed power technical challenge.

Health-related media use among youth audiences in Senegal.

Science.gov (United States)

Glik, Deborah; Massey, Philip; Gipson, Jessica; Dieng, Thierno; Rideau, Alexandre; Prelip, Michael

2016-03-01

Lower- and middle-income countries (LMICs) are experiencing rapid changes in access to and use of new internet and digital media technologies. The purpose of this study was to better understand how younger audiences are navigating traditional and newer forms of media technologies, with particular emphasis on the skills and competencies needed to obtain, evaluate and apply health-related information, also defined as health and media literacy. Sixteen focus group discussions were conducted throughout Senegal in September 2012 with youth aged 15-25. Using an iterative coding process based on grounded theory, four themes emerged related to media use for health information among Senegalese youth. They include the following: (i) media utilization; (ii) barriers and conflicts regarding media utilization; (iii) uses and gratifications and (iv) health and media literacy. Findings suggest that Senegalese youth use a heterogeneous mix of media platforms (i.e. television, radio, internet) and utilization often occurs with family members or friends. Additionally, the need for entertainment, information and connectedness inform media use, mostly concerning sexual and reproductive health information. Importantly, tensions arise as youth balance innovative and interactive technologies with traditional and conservative values, particularly concerning ethical and privacy concerns. Findings support the use of multipronged intervention approaches that leverage both new media, as well as traditional media strategies, and that also address lack of health and media literacy in this population. Implementing health-related interventions across multiple media platforms provides an opportunity to create an integrated, as opposed to a disparate, user experience. © The Author 2014. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

Applicative Research on Psychological Demand of Audience and the TAXI for People

Directory of Open Access Journals (Sweden)

Zhang Caixia

2015-01-01

Full Text Available Whether TAXI for People from Beijing traffic channel, the only special program customized for taxi driver in Beijing, knows about the psychological feature of the certain taxi group is an important factor that affects the development of program. Based on demand theory of psychology, this article uses the questionnaire method to find out the psychological feature and lifestyle of audience, and discusses the degree to the TAXI for People which meets the psychological demand of taxi driver audience by analysis on the program content. It is said from the research that the TAXI for People basically meets the psychological demand from taxi drivers. However, this program shall focus more on their basic needs and provide the opportunity for the audience to participate in the program and activity.

Journalism Between Serving the Public and the Acclamation of Audience Taste

Directory of Open Access Journals (Sweden)

Slađana Stamenković

2014-09-01

Full Text Available Rapid and comprehensive development of the internet, the number, quality and diversity of information available and the rate at which messages are distributed, provoking dramatic and conflicting changes in society: sprouting of new forms of technology and communication, on one hand, and the evident crisis in traditional media especially printed, on the other side. Political / social / cultural relevance as a criterion for selection information until recently, has been replaced by a new criterion, which role is to increase sales and profits, entertainment, sensation, and often banal. Such complex changes have been two important, even revolutionary consequences for journalism: first, collapsed business model in which there is a media industry as we know it and in which is funded by the advertising industry the media and journalism. Second, the media content is more often a result of the impact of commercial pressures and technological capabilities favored. Third, the profession of journalism is no longer the only, nor the privileged producer of public information. Related professions PR (public relations and citizen journalism important to determine contemporary journalism. PR industry is gradually taking a critical and controversial role in the collection and distribution of news, with the task to cover events, processes and initiatives of public interest. The rise of the PR industry, raises serious questions about the future of accurate, independent and fact-based journalism. Information age, the speed of change in the relations between the media and the public raises a number of questions: who in such circumstances raises issues for debate in the interest of the public, whether professional journalism survive, what is the effect and influence of media on segmented audiences, especially in the sensitive her part, children and young people? Answers to these questions were easier to get in during the „rule“ of traditional media, especially

ATM Technology Demonstration 1 (ATD-1) Project: Terminal Airspace Technologies for NextGen (Public)

Science.gov (United States)

Robinson, John E.; Wang, Easter

2015-01-01

This video highlights the human-in-the-loop (HITL) simulations conducted by the ATD-1 project and features visual elements developed for Traffic Management Advisor - Terminal Metering, Controller Managed Spacing, and Flight Deck Interval Management. The video content is fairly technical and intended for audiences that have some knowledge of air traffic management issues. This includes researchers and management from NASA, FAA, industry partners, and others interested in terminal metering, controller managed spacing, and interval management technologies. Please note that the media release only clears the video for peer audiences such as ATM conferences or as part of presentations to researchers.

Do overarching mitigation objectives dominate transport-specific targets in the EU?

OpenAIRE

GHERSI , Frédéric; Mcdonnell , Simon; Sassi , Olivier

2013-01-01

International audience; This research investigates if the stringent 2020 and 2050 overarching CO2 mitigation objectives set out by the European Union dominate its 2010 to 2020 targets specific to the transportation arena, specifically its biofuel penetration objectives and gram CO2 per kilometre emission caps. Using a dynamic recursive general equilibrium model, IMACLIM-R, we demonstrate that these overarching targets do not dominate the interim transportation targets when the carbon policy t...

Science and sociability: women as audience at the British Association for the Advancement of Science, 1831-1901.

Science.gov (United States)

Higgitt, Rebekah; Withers, Charles W J

2008-03-01

This essay recovers the experiences of women at the meetings of the British Association for the Advancement of Science (BAAS) from its founding in 1831 to the end of the Victorian era. It aims to add to research on women in science by reconsidering the traditional role of women as consumers rather than producers of knowledge and to that on science popularization by focusing on audience experience rather than on the aims and strategies of popularizers. The essay argues that, in various ways, the ubiquitous and visible female audience came to define the BAAS audience and "the public" for science more generally. The women who swelled the BAAS audiences were accepted as a social element within the meetings even as they were regarded critically as scientific participants. Portrayed as passive and nonscientific, women allowed the male scientific elites to distance themselves from their audiences. Arguing from diary and other evidence, we present examples that complicate existing notions of audiences for science as necessarily active.

Solar Europe industry initiative: research technology development and demonstration in support of 2020 and long-term targets

NARCIS (Netherlands)

Sinke, W.C.; Fraile Montoro, D.; Despotou, E.; Nowak, S.; Perezagua, E.

2010-01-01

The European Union has set an ambitious target for the implementation of renewable energy technologies by 2020, i.e. a share of 20% of the total energy consumption. In support of these targets the Strategic Energy Technology (SET) Plan has been initiated by the European Commission. One of the key

Expanding the Reach of the Interview in Audience and Reception Research

DEFF Research Database (Denmark)

Mathieu, David; Brites, Maria José

2014-01-01

This chapter discusses the interview method in relation to context, a central notion in audience studies. Through a critique of the traditional conception of the interview method as a question-answer model, the chapter suggests two different articulations of the interview method in the framework...... of a contextual inquiry: the performative and participatory models of interview. These models are presented in their original theoretical, methodological and empirical contexts and then highlighted along four methodological considerations that help position audience research towards the challenges of a contextual...

Multimedia Astronomy Communication: Effectively Communicate Astronomy to the Desired Audience

Science.gov (United States)

Star Cartier, Kimberly Michelle; Wright, Jason

2017-01-01

A fundamental aspect of our jobs as scientists is communicating our work to others. In this, the field of astronomy holds the double-edged sword of ubiquitous fascination: the topic has been of interest to nearly the entire global population at some point in their lives, yet the learning curve is steep within any subfield and rife with difficult-to-synthesize details. Compounding this issue is the ever-expanding array of methods to reach people in today's Communications Era. Each communication medium has its own strengths and weaknesses, is appropriate in different situations, and requires its own specific skillset in order to maximize its functionality. Despite this, little attention is given to training astronomers in effective communication techniques, often relying on newcomers to simply pick up the ability by mimicking others and assuming that a firm grasp on the subject matter will make up for deficiencies in communication theory. This can restrict astronomers to a narrow set of communication methods, harming both the communicators and the audience who may struggle to access the information through those media.Whether writing a research paper to academic peers or giving an astronomy talk to a pubic audience, successfully communicating a scientific message requires more than just an expert grasp on the topic. A communicator must understand the makeup and prior knowledge of the desired audience, be able to break down the salient points of the topic into pieces that audience can digest, select and maximize upon a medium to deliver the message, and frame the message in a way that hooks the audience and compels further interest. In this work we synthesize the requirements of effective astronomy communication into a few key questions that every communicator needs to answer. We then discuss some of the most common media currently used to communicate astronomy, give both effective and poor examples of utilizing these media to communicate astronomy, and provide key

Youth audience segmentation strategies for smoking-prevention mass media campaigns based on message appeal.

Science.gov (United States)

Flynn, Brian S; Worden, John K; Bunn, Janice Yanushka; Dorwaldt, Anne L; Connolly, Scott W; Ashikaga, Takamaru

2007-08-01

Mass media interventions are among the strategies recommended for youth cigarette smoking prevention, but little is known about optimal methods for reaching diverse youth audiences. Grades 4 through 12 samples of youth from four states (n = 1,230) rated smoking-prevention messages in classroom settings. Similar proportions of African American, Hispanic, and White youth participated. Impact of audience characteristics on message appeal ratings was assessed to provide guidance for audience segmentation strategies. Age had a strong effect on individual message appeal. The effect of gender also was significant. Message ratings were similar among the younger racial/ethnic groups, but differences were found for older African American youth. Lower academic achievement was associated with lower appeal scores for some messages. Age should be a primary consideration in developing and delivering smoking-prevention messages to youth audiences. The unique needs of boys and girls and older African American adolescents should also be considered.

Las series televisivas juveniles: tramas y conflictos en una «teen series» Television Fiction Series Targeted at Young Audience: Plots and Conflicts Portrayed in a Teen Series

Directory of Open Access Journals (Sweden)

Núria García Muñoz

2011-10-01

Full Text Available Se presentan los principales hallazgos de un estudio sobre las «teen series», es decir las series de ficción televisiva protagonizadas por personajes adolescentes y dirigidas expresamente a una audiencia juvenil. El análisis del retrato de los jóvenes representados en productos específicamente dirigidos a un público juvenil tiene un valor muy significativo tanto por la producción de ficción como por la recepción, ya que los consumidores potenciales se encuentran en un momento clave del proceso de construcción de sus identidades. Después de repasar los principales antecedentes en el estudio de la representación de los jóvenes en la ficción televisiva, se describe el marco conceptual relativo a las «teen series» y se discute su relación con el consumo juvenil. Sucesivamente se presenta un estudio de caso que consiste en un análisis de contenido de la serie norteamericana «Dawson’s creek», realizado sobre una muestra representativa de tres temporadas de la serie, para analizar dos grupos de variables: variables relativas a los personajes y variables relativas a las tramas y a los conflictos. Se discuten los resultados relativos al segundo grupo de variables, con particular atención a las características de las tramas y al papel de los personajes en el desarrollo y en la resolución de las mismas. La aceptación de la identidad personal, el amor y la amistad han resultado ser las temáticas más recurrentes. Además, las relaciones sociales entre los personajes han resultado ejercer un papel fundamental en el desarrollo de las tramas y de los conflictos.This paper presents the main findings of a research project on teen series, which are television fiction series featuring teenagers and specifically targeted at a young audience. The analysis of the portrayal of young people in television fictional series specifically targeted at a young audience has a meaningful value both for television production and for audience reception

Audience Perception of the Portrayal of Women in Television ...

African Journals Online (AJOL)

Audience Perception of the Portrayal of Women in Television Advertising. ... AFRREV LALIGENS: An International Journal of Language, Literature and Gender ... The survey research design was adopted, employing the questionnaire as an ...

"Know your audience": A hospital community engagement programme in a non-profit paediatric hospital in Cambodia.

Directory of Open Access Journals (Sweden)

Sreymom Pol

Full Text Available The purpose of this evaluation is to explore the impact of the new hospital community engagement programme (comprised of a Young Persons Advisory Group and a Science Café on community members and other stakeholders, with regard to their attitudes, skills and degree of engagement in a paediatric hospital in Cambodia.Data collection included feedback questionnaires and reflections produced after each YPAG and Science Café event. Further questionnaires and reflective interviews were conducted to gather the views of key stakeholders. Data were analysed by thematic content analysis and numerical data were expressed using descriptive statistics.The vast majority of participants expressed their enjoyment and satisfaction of the hospital community engagement programme. Delivering the programme in the right manner for the target audiences, by prioritising their needs was key to this. Participants valued the programmes in terms of the knowledge delivered around good health practices, the skills developed such as confidence and responsibility for their health, and the provision of opportunities to voice their opinions. All stakeholders recognised the importance of the programme in improving the quality of the healthcare service provided at the hospital.In order to have a successful hospital community engagement programme, understanding the target audience is essential. The engagement programme must be delivered in the right way to meet the needs of community members, including right communication, right setting, right people and right timing. This will ultimately result in a meaningful programme that is able to empower community members, potentially resulting in lasting change in healthcare practices. In conclusion, the gap between hospitals and the community could narrow, allowing everyone to interact and learn from each other.

Introduction : The Places and Spaces of News Audiences

NARCIS (Netherlands)

Peters, Chris

2014-01-01

This special issue on the places and spaces of news audiences presents an initial attempt to do this; to see how the everyday digital geographies of contemporary media, communication, and information flows intersect with the everywhere “lived” geographies of individuals, and how this impacts

Sciencetogo.Org: Using Humor to Engage a Public Audience with the Serious Issue of Climate Change

Science.gov (United States)

Lustick, D. S.; Lohmeier, J.; Chen, R. F.; Rabkin, D.; Wilson, R.

2014-12-01

A team of educators, scientists, and communication experts from multiple universities as well as a Science museum will report on the impact of ScienceToGo.org, which is an Out of Home Multi-Media (OHMM) exhibit targeting adults riding a major subway system. The campaign's goal is to design, implement, and study the efficacy of an OHMM model for free choice science learning about our changing climate. Subway riders represent a diverse and captive audience with most of them spending an average of one hour a day in the subway system. Through the use of specially designed OHMM such as train placards, platform posters, and virtual resources the campaign engages a potential audience of 500,000 riders/day with opportunities to learn climate change science informally. The primary goal of the ScienceToGo.org campaign is to engage, entertain, and educate the adult subway riding community in major U.S. city about climate change as a real, relevant, and solvable local challenge. A naturalistic quasi-experimental inquiry employing a mixed methodology approach best describes our research design with half of the subway system exposed to the project signage (experimental group) and the other half not being exposed to the project signage (control group). To identify possible outcomes, data was collected in the several forms: survey, analytic data associated with website, social media, web app, focus groups, and observations. This campaign is an example of how an individual's daily routine may be enhanced with an informal science learning opportunity. We see an urgent need to improve both the public's engagement with climate change science and to the profile of climate change science in formal education settings. The campaign makes deliberate use of humor and fun to engage a public and diverse audience with the serious issue of climate change. The research that will be presented will reveal some of the strengths and weaknesses of this strategy when communicating science to a diverse

Digital TV, advertising and audience

Directory of Open Access Journals (Sweden)

Ângelo Cruz

2011-04-01

Full Text Available This article aims to analyze the advertisingsegment and their relationship with the development process of the digital television. We intent to observe the new perspectives of production and consumption of media. Among other things, that involves the issues of interactivity, the exhaustion of the traditional media models, and the relationship of the new media with the audience, considering the analysis of the tripod: digital television, advertising and audience. In Brazil, with the implementation of the Brazilian System of Digital Television (SBTVD, the problem takes bigger proportions, as a consequence of the possibility to issue and track down the digital content consumed. That happens as a consequence of the consumer ability to watch the program withor without the commercial break. At the current model of television, the public is the legitimizing factor: the broadcasters issues the public a ention asan instrument to obtain pecuniary rewarding of theadvertisers. That model constitutes itself as the main funding source of the channels and networks. On the one hand, digital television represents an advantage at the quality of picture and audio, multiplying the capacity to transmit television signals and to transport new features and services. On the other hand, it seems impossible to transform this industry without some reaction. The many interests involved constitute the main cause of that scenario: the agents interested in advertising are those concerned with the role of ideology, the support of capitalism and the industrial culture. Considering all these questions, it seems almost impossible to produce deep chances,contrary to the interests involved.

Decision Analysis and Policy Formulation for Technology-Specific Renewable Energy Targets

Science.gov (United States)

Okioga, Irene Teshamulwa

This study establishes a decision making procedure using Analytic Hierarchy Process (AHP) for a U.S. national renewable portfolio standard, and proposes technology-specific targets for renewable electricity generation for the country. The study prioritizes renewable energy alternatives based on a multi-perspective view: from the public, policy makers, and investors' points-of-view, and uses multiple criteria for ranking the alternatives to generate a unified prioritization scheme. During this process, it considers a 'quadruple bottom-line' approach (4P), i.e. reflecting technical "progress", social "people", economic 'profits", and environmental "planet" factors. The AHP results indicated that electricity generation from solar PV ranked highest, and biomass energy ranked lowest. A "Benefits/Cost Incentives/Mandates" (BCIM) model was developed to identify where mandates are needed, and where incentives would instead be required to bring down costs for technologies that have potential for profitable deployment. The BCIM model balances the development of less mature renewable energy technologies, without the potential for rising near-term electricity rates for consumers. It also ensures that recommended policies do not lead to growth of just one type of technology--the "highest-benefit, least-cost" technology. The model indicated that mandates would be suited for solar PV, and incentives generally for geothermal and concentrated solar power. Development for biomass energy, as a "low-cost, low-benefits" alternative was recommended at a local rather than national level, mainly due to its low resource potential values. Further, biomass energy generated from wastewater treatment plants (WWTPs) had the least resource potential compared to other biomass sources. The research developed methodologies and recommendations for biogas electricity targets at WWTPs, to take advantage of the waste-to-energy opportunities.

The communication effects of audience situation and message framing on smoking cessation

OpenAIRE

Yang, Dong-jenn

2013-01-01

This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was employed for analyses. The results showed that the communication effects were influenced by the interactive effects of message framing and audience situation, and for smokers, positive messages have a more s...

Journalists and Audience in Bulgarian Online Media – the New Roles

Directory of Open Access Journals (Sweden)

Ivaylo Yoshkov

2015-09-01

Full Text Available The present paper analyses the changes in the traditional roles of journalists and audience in some of the most popular web sites of Bulgarian traditional media. It examines the levels of interactivity and personalization which enable the audience to create and share its own texts, recordings, news emissions, and also to set its own agenda and take part in the gatekeeping process, etc. The paper defines the status of Bulgarian “citizen journalism”, making the conclusion that the audience’s new role has some similarities with the traditional journalists’ role

Audience awareness and use of Mobile Authentication Service ...

African Journals Online (AJOL)

Audience awareness and use of Mobile Authentication Service (MAS) in identifying fake and substandard drugs in Nigeria. ... Based on the research findings, this study therefore recommends an increased level of awareness through a multi-media approach, improved network services, as well as getting all drug ...

Effective Engagement of Hostile Audiences on Climate Change

Science.gov (United States)

Denning, A.

2011-12-01

In 2010 and 2011, I gave invited presentations of mainstream climate science to large conferences dismissive of climate change organized by the HEartland Institute. In this presentation I review some of the common objections raised by such audiences and outline effective strategies to rebut them in public venues or the media. Respectful engagement on a human level is much more effective than appeals from authority, scientific consensus, or numerical models. Starting from a base of agreement on basic facts helps establish a basis of trust, which is then nurtured through personal anecdotes and humor. The basic science of climate change is presented in a non-confrontational way with frequent use of examples from everyday life to explain physical principles. Although a hard core of hostile individuals may not be swayed by such an approach, my experience was that this type of engagement can be very effective with ordinary people. I strongly encourage more climate scientists to work with public audiences and the media.

Assessing the integration of audience response system technology in teaching of anatomical sciences.

Science.gov (United States)

Alexander, Cara J; Crescini, Weronika M; Juskewitch, Justin E; Lachman, Nirusha; Pawlina, Wojciech

2009-01-01

The goals of our study were to determine the predictive value and usability of an audience response system (ARS) as a knowledge assessment tool in an undergraduate medical curriculum. Over a three year period (2006-2008), data were collected from first year didactic blocks in Genetics/Histology and Anatomy/Radiology (n = 42-50 per class). During each block, students answered clinically oriented multiple choice questions using the ARS. Students' performances were recorded and cumulative ARS scores were compared with final examination performances. Correlation coefficients between these variables were calculated to assess the existence and direction of an association between ARS and final examination score. If associations existed, univariate models were then constructed using ARS as a predictor of final examination score. Student and faculty perception of ARS difficulty, usefulness, effect on performance, and preferred use were evaluated using a questionnaire. There was a statistically significant positive correlation between ARS and final examination scores in all didactic blocks and predictive univariate models were constructed for each relationship (all P < 0.0001). Students and faculty agreed that ARS was easy to use and a reliable tool for providing real-time feedback that improved their performance and participation. In conclusion, we found ARS to be an effective assessment tool benefiting the faculty and the students in a curriculum focused on interaction and self-directed learning. 2009 American Association of Anatomists

Elucidating antimalarial drug targets/mode-of-action by application of system biology technologies

CSIR Research Space (South Africa)

Becker, J

2008-11-01

Full Text Available targets/mode-of-action by application of systems biology technologies J BECKER, L MTWISHA, B CRAMPTON AND D MANCAMA CSIR Biosciences, PO Box 395, Pretoria, 0001, South Africa Email: JBecker@csir.co.za – www.csir.co.za INTRODUCTION Malaria is one... The objective of this study was to use systems biology tools to unravel the drug target/mode-of-action (MoA) of an antimalarial drug (cyclohexylamine) with a known drug target/MoA, by analysing differential expression profiles of drug treated vs untreated...

Engaging Audiences in Planetary Science Through Visualizations

Science.gov (United States)

Shupla, C. B.; Mason, T.; Peticolas, L. M.; Hauck, K.

2017-12-01

One way to share compelling stories is through visuals. The Lunar and Planetary Institute (LPI), in collaboration with Laboratory for Atmospheric and Space Physics (LASP) and Space Science Laboratory at the University of California, Berkeley, has been working with planetary scientists to reach and engage audiences in their research through the use of visualizations. We will share how images and animations have been used in multiple mediums, including the planetarium, Science on a Sphere, the hyperwall, and within apps. Our objectives are to provide a tool that planetary scientists can use to tell their stories, as well as to increase audience awareness of and interest in planetary science. While scientists are involved in the selection of topics and the development of the visuals, LPI and partners seek to increase the planetary science community's awareness of these resources and their ability to incorporate them into their own public engagement efforts. This presentation will share our own resources and efforts, as well as the input received from scientists on how education and public engagement teams can best assist them in developing and using these resources, and disseminating them to both scientists and to informal science education venues.

Scientist Participation in Education and Public Outreach - Using Web Tools to Communicate the Scientific Process and Engage an Audience in Understanding Planetary Science: Examples with Lunar Reconnaissance Orbiter (LRO) Data (Invited)

Science.gov (United States)

Petro, N. E.

2013-12-01

Scientists often speak to the public about their science and the current state of understanding of their field. While many talks (including those by this author) typically feature static plots, figures, diagrams, and the odd movie/animation/visualization (when technology allows), it is now possible, using the web to guide an audience through the thought process of how a scientist tackles certain questions. The presentation will highlight examples of web tools that effectively illustrate how datasets are used to address questions of lunar science. Why would a scientist use precious time during a talk to interact with data, in real time? Why not just show the results and move on? Through experience it is evident that illustrating how data is analyzed, even in a simple form, engages an audience, and demonstrates the thought process when interacting with data. While it is clear that scientists are unlikely to use such a tool to conduct science, it illustrates how a member of the public can engage with mission data. An example is discussed below. When discussing the geology of the Moon, there is an enormous volume of data that can be used to explain what we know (or think we know) and how we know it. For example, the QuickMap interface (http://www.actgate.com/home/quickmap.htm) enables interaction with a set of data (images, spectral data, topography, radar data) across the entire Moon (http://target.lroc.asu.edu/q3/). This webtool enables a speaker the opportunity (given adequate web connectivity) to talk about features, such as a crater, and show it from multiple perspectives (e.g., plan view, oblique, topographically exaggerated) in a logical flow. The tool enables illustration of topographic profiles, 3-D perspectives, and data overlays. Now, one might ask why doing this demonstration in real time is valuable, over a set of static slides. In some cases static slides are best, and doing any real time demos is unfeasible. However, guiding an engaged audience through

Audience Research in American Broadcasting: The Early Years.

Science.gov (United States)

Hurwitz, Donald

The basic arrangements and practices of American broadcast audience research and measurement were established during the first decade (1920-29) of the field's existence, and were motivated by commercial and competing institutional concerns within the broader context of evolving forms of imagination and expression. A review of the evidence found in…

Command and Control Research and Technology Symposium (2004):The Power Age Concepts and Technologies. Improving Tactical PSYOP Video Dissemination in Media-Austere Operating Environments

National Research Council Canada - National Science Library

Tulak, Arthur

2004-01-01

.... Recent operations demonstrate the requirement for video PSYOP in media-austere environments where the target audience lacks access to television, due to poverty, or lack of supporting infrastructure...

Technologies, droit et justice : quelques éléments de mise en perspective

OpenAIRE

Dumoulin, Laurence; Licoppe, Christian

2011-01-01

International audience; Empreintes génétiques et vocales, analyses de sang et d‟urines, reconnaissance de l‟iris, bracelet électronique, vidéosurveillance, technologies de l‟Internet, audiences par visioconférence, règlement en ligne des conflits, environnements virtuels, simulations par ordinateur, base de données juridiques et fichiers informatisés, élaboration de logiciels spécialisés, géolocalisation... Nombreuses sont les technologies qui innervent la production du droit et de la justice...

Among the Authentic Audience: Young Adults' Perceptions and Responses to Youth as Scientists

Science.gov (United States)

Patchen, Amie K.

2017-01-01

Lifelong science learning is important for making informed decisions on science topics, and there is a need to engage broader and more diverse audiences with science. One opportunity for engagement occurs when students share science topics with a public audience. Research indicates this interaction can have benefits for students, but little is…

Are health journalists' practices tied to their perceptions of audience? An attribution and expectancy-value approach.

Science.gov (United States)

Hinnant, Amanda; Len-Ríos, María E; Oh, Hyun Jee

2012-01-01

This study examines a national survey of U.S. health journalists (N = 774) to ascertain how journalists' perceptions of audience use of health news shapes their journalistic practices. We establish a framework through attribution theory and expectancy-value theory for how journalists choose to fulfill their roles as providers of health information. Using these theoretical lenses, we look at whether health journalists' audience orientation is associated with their use of accessibility-oriented or credibility-focused practices. Our findings show that, overall, journalists believe readers are individually responsible for their health outcomes and that journalists focus on providing accessibility-oriented information when they feel their audience's ability to understand information may be compromised. Journalists' beliefs about audience behavior are associated with their attitudes toward communication practices.

Emerging Technological Risk Underpinning the Risk of Technology Innovation

CERN Document Server

Anderson, Stuart

2012-01-01

Classes of socio-technical hazards allow a characterization of the risk in technology innovation and clarify the mechanisms underpinning emergent technological risk. Emerging Technological Risk provides an interdisciplinary account of risk in socio-technical systems including hazards which highlight: ·         How technological risk crosses organizational boundaries, ·         How technological trajectories and evolution develop from resolving tensions emerging between social aspects of organisations and technologies and ·         How social behaviour shapes, and is shaped by, technology. Addressing an audience from a range of academic and professional backgrounds, Emerging Technological Risk is a key source for those who wish to benefit from a detail and methodical exposure to multiple perspectives on technological risk. By providing a synthesis of recent work on risk that captures the complex mechanisms that characterize the emergence of risk in technology innovation, Emerging Tec...

A comparison of two methods to assess audience-induced changes in male mate choice

Institute of Scientific and Technical Information of China (English)

Madlen ZIEGE; Carmen HENNIGE-SCHULZ; Frauke MUECKSCH; David BIERBACH; Ralph TIEDEMANN; Bruno STREIT; Martin PLATH

2012-01-01

Multidirectional communicative interactions in social networks can have a profound effect on mate choice behavior.Male Atlantic molly Poecilia mexicana exhibit weaker mating preferences when an audience male is presented.This could be a male strategy to reduce sperm competition risk:interacting more equally with different females may be advantageous because rivals might copy mate choice decisions.In line with this hypothesis,a previous study found males to show a strong audience effect when being observed while exercising mate choice,but not when the rival was presented only before the choice tests.Audience effects on mate choice decisions have been quantified in poeciliid fishes using association preference designs,but it remains unknown if patterns found from measuring association times translate into actual mating behavior.Thus,we createl five audience treatments simulating different forms of perceived sperm competition risk and determined focal males' mating preferences by scoring pre-mating (nipping) and mating behavior (gonopodial thrusting).Nipping did not reflect the pattern that was found when association preferences were measured,while a very similar pattern was uncovered in thrusting behavior.The strongest response was observed when the audience could eavesdrop on the focal male's behavior.A reduction in the strength of focal males' preferences was also seen after the rival male had an opportunity to mate with the focal male's preferred mate.In comparison,the reduction of mating preferences in response to an audience was greater when measuring association times than actual mating behavior.While measuring direct sexual interactions between the focal male and both stimulus females not only the male's motivational state is reflected but also females' behavior such as avoidance of male sexual harassment [Current Zoology 58 (1):84-94,2012].

A comparison of two methods to assess audience-induced changes in male mate choice

Directory of Open Access Journals (Sweden)

Madlen ZIEGE, Carmen HENNIGE-SCHULZ, Frauke MUECKSCH,David BIERBACH, Ralph TIEDEMANN, Bruno STREIT, Martin PLATH

2012-02-01

Full Text Available Multidirectional communicative interactions in social networks can have a profound effect on mate choice behavior. Male Atlantic molly Poecilia mexicana exhibit weaker mating preferences when an audience male is presented. This could be a male strategy to reduce sperm competition risk: interacting more equally with different females may be advantageous because rivals might copy mate choice decisions. In line with this hypothesis, a previous study found males to show a strong audience effect when being observed while exercising mate choice, but not when the rival was presented only before the choice tests. Audience effects on mate choice decisions have been quantified in poeciliid fishes using association preference designs, but it remains unknown if patterns found from measuring association times translate into actual mating behavior. Thus, we created five audience treatments simulating different forms of perceived sperm competition risk and determined focal males’ mating preferences by scoring pre-mating (nipping and mating behavior (gonopodial thrusting. Nipping did not reflect the pattern that was found when association preferences were measured, while a very similar pattern was uncovered in thrusting behavior. The strongest response was observed when the audience could eavesdrop on the focal male’s behavior. A reduction in the strength of focal males’ preferences was also seen after the rival male had an opportunity to mate with the focal male’s preferred mate. In comparison, the reduction of mating preferences in response to an audience was greater when measuring association times than actual mating behavior. While measuring direct sexual interactions between the focal male and both stimulus females not only the male’s motivational state is reflected but also females’ behavior such as avoidance of male sexual harassment [Current Zoology 58 (1: 84–94, 2012].

Empowering the Youth in Nuclear Science and Technology

International Nuclear Information System (INIS)

Abdulrazak, Shaukat

2017-01-01

The Technical Cooperation (TC) Strategic Goal “To increasingly promote tangible socio-economic impact by contributing directly in a cost-effective manner to the achievement of the major sustainable development priorities of each country.”. What does this mean? The successful implementation of nuclear science and technology for socioeconomic development requires skilled personnel such as Technicians and Engineers. The TC Programme focuses on building capacity in nuclear techniques that support a wide range of academic disciplines, which when applied with the relevant nuclear application can improve a country's development status. The TC Programme • builds capacity, and offers networking, knowledge sharing and partnership facilitation, through group and individual training, meetings and the provision of expert advice. • The main target audience for our trainings are young professionals employed in relevant institutions

Renewing Audience Response in Study of Medieval Literature.

Science.gov (United States)

Harrington, David V.

Although modern readers often find the interpretation of medieval literature difficult, they should be encouraged to use their imagination to resolve the dilemmas they encounter. Often, these are the same issues with which medieval audiences had to wrestle and which the poets intended to raise. W. Iser's and H. R. Jauss's principles of…

Adolescent audience segmentation on alcohol attitudes : A further exploration

NARCIS (Netherlands)

Janssen, M.M.; Mathijssen, J.J.P.; van Bon, M.J.H.; van Oers, J.A.M.; Garretsen, H.F.L.

2015-01-01

Introduction: In an earlier audience segmentation study, Dutch adolescents aged 12–18 years were segmented into five alcohol attitudes segments: ordinaries, high spirits, consciously sobers, ordinary sobers and socials. The current study explores several aspects of alcohol consumption and leisure

Technology Strategy for 'Environmental Technology for the Future'; Technology Target Areas; TTA1 - environmental technology for the future

Energy Technology Data Exchange (ETDEWEB)

2007-07-01

The OG21 Technology Target Area 1 (TTA 1) group has produced a strategy for 'Environmental Technology for the Future'. A key aim of this work is to ensure that the operators on the Norwegian Continental Shelf (NCS) remain in a leading position with respect to environmental performance, while contributing to optimised resource recovery and value creation. This strategy focuses on environmental technology, which includes hardware, methods, software and knowledge. The TTA 1 group has agreed on a common vision: 'Norwegian oil and gas activities shall be leading in environmental performance, and Norway shall have the world leading knowledge and technology cluster within environmental technologies to support the zero harmful impact goals of the oil and gas industry.' Priorities have been made with emphasis on gaps that are considered most important to close and that will benefit from public research and development funding either for initialisation (primarily via the Petromaks and Climit programs) or acceleration (via Petromaks / Climit and particularly Demo 2000 where demonstration or piloting is required). The priorities aim to avoid technology gaps that are expected to be closed adequately through existing projects / programs or which are covered in other TTA strategies. The priority areas as identified are: Environmental impact and risk identification / quantification for new areas: Make quality assured environmental baseline data available on the web. Develop competence necessary to quantify and monitor the risks and risk reductions to the marine environment in new area ecosystems; Carbon capture and storage: Quantify environmental risks and waste management issues associated with bi-products from carbon capture processes and storage solutions. Develop and demonstrate effective carbon storage risk management, monitoring and mitigation technologies. Develop more cost and energy efficient power-from-shore solutions to reduce / eliminate CO{sub 2

Science Fiction at the Far Side of Technology

DEFF Research Database (Denmark)

Johansen, Mikkel Willum

2017-01-01

This book explores what science fiction can tell us about the human condition in a technological world (with the dilemma's and consequences that this entails) and also engages with the genre at points where we apparently find it on the far side of science, technology or human existence. As such......, it is the result of the joint efforts of scholars and scientists from various disciplines. While some of the contributors to this volume have been working professionally with science fiction for some time, others are newcomers who bring perspectives from their own field of specialization to the study of this genre....... Although a scholarly work, this book is also designed to be accessible to a general audience that has an interest in science fiction as well as a broader academic audience. Aspiring (or experienced) science fiction writers may be interested in reading critical assessments of the science and technology...

Evaluation of a novel ultra small target technology supporting on-product overlay measurements

Science.gov (United States)

Smilde, Henk-Jan H.; den Boef, Arie; Kubis, Michael; Jak, Martin; van Schijndel, Mark; Fuchs, Andreas; van der Schaar, Maurits; Meyer, Steffen; Morgan, Stephen; Wu, Jon; Tsai, Vincent; Wang, Cathy; Bhattacharyya, Kaustuve; Chen, Kai-Hsiung; Huang, Guo-Tsai; Ke, Chih-Ming; Huang, Jacky

2012-03-01

Reducing the size of metrology targets is essential for in-die overlay metrology in advanced semiconductor manufacturing. In this paper, μ-diffraction-based overlay (μDBO) measurements with a YieldStar metrology tool are presented for target-sizes down to 10 × 10 μm2. The μDBO technology enables selection of only the diffraction efficiency information from the grating by efficiently separating it from product structure reflections. Therefore, μDBO targets -even when located adjacent to product environment- give excellent correlation with 40 × 160 μm2 reference targets. Although significantly smaller than standard scribe-line targets, they can achieve total-measurement-uncertainty values of below 0.5 nm on a wide range of product layers. This shows that the new μDBO technique allows for accurate metrology on ultra small in-die targets, while retaining the excellent TMU performance of diffraction-based overlay metrology.

Captivating Broad Audiences with an Internet-connected Ocean

Science.gov (United States)

Moran, K.; Elliott, L.; Gervais, F.; Juniper, K.; Owens, D.; Pirenne, B.

2012-12-01

NEPTUNE Canada, a network of Ocean Networks Canada and the first deep water cabled ocean observatory, began operations in December 2009. Located offshore Canada's west coast, the network streams data from passive, active, and interactive sensors positioned at five nodes along its 800 km long looped cable to the Internet. This technically advanced system includes a sophisticated data management and archiving system, which enables the collection of real-time physical, chemical, geological, and biological oceanographic data, including video, at resolutions relevant for furthering our understanding of the dynamics of the earth-ocean system. Scientists in Canada and around the world comprise the primary audience for these data, but NEPTUNE Canada is also serving these data to broader audiences including K-16 students and teachers, informal educators, citizen scientists, the press, and the public. Here we present our engagement tools, approaches, and experiences including electronic books, personal phone apps, Internet-served video, social media, mini-observatory systems, print media, live broadcasting from sea, and a citizen scientist portal.NEPTUNE Canada's ibook available on Apple's iBook store.

Victor and Erika Webnovela: An Innovative Generation @ Audience Engagement Strategy for Prevention.

Science.gov (United States)

Andrade, Elizabeth L; Evans, W Douglas; Edberg, Marc C; Cleary, Sean D; Villalba, Ricardo; Batista, Idalina Cubilla

2015-01-01

Entertainment-education (E-E) approaches for young audiences continue to evolve in order to keep stride with younger generations' affinity for technology. E-E and novelas have been used with a wide variety of audiences in the United States, in particular hard-to-reach Latino populations, and have demonstrated effectiveness in disseminating culturally relevant prevention information for a wide variety of health-related risk factors and behaviors. This study discusses the formative research and active engagement of Latino youth living in Langley Park, Maryland, for the development and filming of an innovative 6-episode webnovela titled Victor and Erika (V&E). V&E is part of a larger branding strategy of the Adelante Positive Youth Development intervention that seeks to prevent substance abuse, sexual risk, and interpersonal violence among Latino youth; V&E is also an intervention component. The V&E webnovela is a dramatic portrayal of the lives of 2 immigrant Latino teenagers that also disseminates risk prevention messages. The storyline represents the turning the corner (to a better life) theme that underlies the Adelante intervention brand. Formative research was conducted for character development (n = 20) and creative development of the episodes (n = 14). Results of the formative research showed that youth recommended inclusion of the following topics in V&E episodes: sex, unintended pregnancy, fidelity, trust, family dynamics, immigration status, violence, school dropout, respect, home life, and poverty. Detailed character and episode descriptions are provided, and the implications of using the V&E series as a tool for in-person and online engagement of youth and the dissemination of prevention messages are also discussed.

[Overview of patents on targeted genome editing technologies and their implications for innovation and entrepreneurship education in universities].

Science.gov (United States)

Fan, Xiang-yu; Lin, Yan-ping; Liao, Guo-jian; Xie, Jian-ping

2015-12-01

Zinc finger nuclease, transcription activator-like effector nuclease, and clustered regularly interspaced short palindromic repeats/Cas9 nuclease are important targeted genome editing technologies. They have great significance in scientific research and applications on aspects of functional genomics research, species improvement, disease prevention and gene therapy. There are past or ongoing disputes over ownership of the intellectual property behind every technology. In this review, we summarize the patents on these three targeted genome editing technologies in order to provide some reference for developing genome editing technologies with self-owned intellectual property rights and some implications for current innovation and entrepreneurship education in universities.

Science & Technology Review June 2016

Energy Technology Data Exchange (ETDEWEB)

Vogt, Ramona L. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States); Chinn, Ken B. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States); Kotta, Paul [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States); Meissner, Caryn N. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States)

2016-06-01

At Lawrence Livermore National Laboratory, we focus on science and technology research to ensure our nation’s security. We also apply that expertise to solve other important national problems in energy, bioscience, and the environment. Science & Technology Review is published eight times a year to communicate, to a broad audience, the Laboratory’s scientific and technological accomplishments in fulfilling its primary missions. The publication’s goal is to help readers understand these accomplishments and appreciate their value to the individual citizen, the nation, and the world.

Looking for the audiences: The effect of using partial counterprogramming and a friendlier style of news presentation

Directory of Open Access Journals (Sweden)

Rodrigo Uribe

2011-12-01

Full Text Available In the context of a natural experiment, this study explores the effect on audiences as a result of a change in the style of the newscasts (friendlier delivery and in the scheduling strategy (partial counterprogramming, which have not been reported by the previous literature. Two dependent variables are examined in this paper: Audience size and loyalty. Findings demonstrate the significant role of partial counterprogramming in changing both the total size of the audience and loyalty in all of the socio-demographic segments studied. Finally, audience program loyalty decreases when friendlier format elements are used. Results are discussed in terms of their implications for media management theory and the broadcasting industry.

Three Italian practitioners seeking a more popular audience for Shakespeare

Directory of Open Access Journals (Sweden)

Margaret Rose

2017-11-01

Full Text Available My contribution, "Seeking a More Popular Audience for Shakespeare in Italy", starts by pinpointing the differences between Italy and the UK in the history of the staging of Shakespeare's plays and goes on to provide a brief account of the evolution of Shakespeare productions in Italy from the 1950s until the present. In the aftermath of World War Two, the so-called critical direction (regia critica introduced a very different approach to the staging of Shakespeare. Directors, such a Giorgio Strehler and Luigi Squarzina, by commissioning new Italian translations that were philologically close to the originals, put the complete plays onstage, often for the first time. In a long career at Milan's Piccolo Teatro, spanning from the late 1940s until his death in 1997, Strehler succeeded in attracting a more mixed audience for Shakespeare than ever before. In the new millennium, his aims have been taken further by more recent practitioners. The final part of the contribution focuses on three contemporary Italian directors, Marco Ghelardi, Riccardo Mallus and Massimo Navone, who seek to bring Shakespeare to more popular audiences. In a bid to energise the Bard's work, they deploy strategies, such as reducing and rewriting the play, interactive staging techniques and tend to choose site specific venues rather than regular theatres.

UNIVERSAL METHODS OF INFORMATIZATION OF MARKETING COMMUNICATIONS FOR EFFECTIVE DEVELOPMENTOF THE EDUCATIONAL ORGANIZATION

OpenAIRE

Н А Заславская; В С Корнилов

2016-01-01

The article deals with issues related to the development of the external educational institution, which is due to the improvement of quality of its interaction with the target audience. Improving the quality of interaction between educational organization with the target audience is ensured through the use of different types of marketing communications. In view of the development of modern information and communications technology area of information marketing communications is a priority. In...

Audience response-systemer styrker læringsmiljøet

DEFF Research Database (Denmark)

Jensen, Jacob Vad; Østergaard, Doris

2011-01-01

The purpose of this article was to describe the possibilities gained by using an electronic voting system (EVS), the existing evidence to determine whether an EVS affects learning proceeds, challenges in EVS and perspectives for EVS in Danish medical training. Audience Response-Systems (ARS) seem...

The advanced linked extended reconnaissance and targeting technology demonstration project

Science.gov (United States)

Cruickshank, James; de Villers, Yves; Maheux, Jean; Edwards, Mark; Gains, David; Rea, Terry; Banbury, Simon; Gauthier, Michelle

2007-06-01

The Advanced Linked Extended Reconnaissance & Targeting (ALERT) Technology Demonstration (TD) project is addressing key operational needs of the future Canadian Army's Surveillance and Reconnaissance forces by fusing multi-sensor and tactical data, developing automated processes, and integrating beyond line-of-sight sensing. We discuss concepts for displaying and fusing multi-sensor and tactical data within an Enhanced Operator Control Station (EOCS). The sensor data can originate from the Coyote's own visible-band and IR cameras, laser rangefinder, and ground-surveillance radar, as well as beyond line-of-sight systems such as a mini-UAV and unattended ground sensors. The authors address technical issues associated with the use of fully digital IR and day video cameras and discuss video-rate image processing developed to assist the operator to recognize poorly visible targets. Automatic target detection and recognition algorithms processing both IR and visible-band images have been investigated to draw the operator's attention to possible targets. The machine generated information display requirements are presented with the human factors engineering aspects of the user interface in this complex environment, with a view to establishing user trust in the automation. The paper concludes with a summary of achievements to date and steps to project completion.

More Efficient Operations of the Company with the Help of Communication Technologies

Directory of Open Access Journals (Sweden)

Tešić Mirjana

2016-12-01

Full Text Available The success of the modern enterprise depends not only on its ability to develop a good product / service, to form an adequate price and your offer makes available to customers, but also on how to communicate with the target audience. For the management of modern enterprises, including small and medium-sized enterprises (SMEs, is a major challenge that all activities are carried out in a proper manner and that adds value to which the various interested stakeholders. In recent times, are very important, and information and communication systems in the new economy because the rapid technological progress in the ICT sector started the process of creating a new economy, a new growth and economic development. Successful management is increasingly based on interactive communication and the adopting of marketing communication new technologies, all of which contribute to more efficient business for a company.

[Construction of an educational technology for teaching about nursing on peripheral venipuncture].

Science.gov (United States)

Frota, Natasha Marques; Barros, Lívia Moreira; de Araújo, Thiago Moura; Caldini, Luana Nunes; do Nascimento, Jennara Cândido; Caetano, Joselany Afio

2013-06-01

The aim of the study was to describe the construction of a course on peripheral venipuncture using the Information and Communication Technologies. This is a methodological research, developed at the Federal University of Ceara from January to March 2012. The construction phases are: the analysis, design and development according to the theoretical framework of Galvis-Panqueva. In the analysis, objectives, content target audience, the study environment and technology infrastructure were delimited. During the design phase the environment interface and navigation structure of the course were evaluated. The development consisted in the materialization of all that was designed in the previous phase Once all three phases of construction of the course were conducted it was available in the Virtual Learning Environment SOLAR. The finalproduct of the course is presented as support of nursing students and consequently the training of future nurses in their care practice on peripheral venipuncture.

Sscience & technology review; Science Technology Review

Energy Technology Data Exchange (ETDEWEB)

NONE

1996-07-01

This review is published ten times a year to communicate, to a broad audience, Lawrence Livermore National Laboratory`s scientific and technological accomplishments, particularly in the Laboratory`s core mission areas - global security, energy and the environment, and bioscience and biotechnology. This review for the month of July 1996 discusses: Frontiers of research in advanced computations, The multibeam Fabry-Perot velocimeter: Efficient measurement of high velocities, High-tech tools for the American textile industry, and Rock mechanics: can the Tuff take the stress.

Subliminal communication technology

Science.gov (United States)

Various types of subliminal communication devices presently in use, the psychological basis for subliminal technology, and the effectiveness of subliminal communication for therapy are examined as well as potentials for abuse. Social, legal, and ethical aspects are considered with respect to the privacy and autonomy of captive audiences. Implications for the regulation of subliminal techniques are reviewed with application to the various media.

Pervasive Public Figure Status and Local or Topical Fame in Light of Evolving Media Audiences.

Science.gov (United States)

Bunker, Matthew D.; Tobin, Charles D.

1998-01-01

Contributes to journalistic legal scholarship and theory by examining the development of "public figure" status in defamation law, with particular attention to public figures who may have achieved notoriety among less than a national audience. Argues that trends in media and audience fragmentation warrant extensions of current doctrine based on…

A Taxonomy of Pre/Post Performance Behaviors for Speakers and Audiences in the Basic Course.

Science.gov (United States)

Alexander, Bryant Keith

Noting that introductory public speaking and performance studies classes are often met with great anxiety and trepidation, this paper describes and categorizes the necessary student and audience behaviors at three levels of involvement: 1) pre-performance, 2) post-performance, and 3) audience participation. Teachers can show students how to apply…

Predictors of Horror Film Attendance and Appeal: An Analysis of the Audience for Frightening Films.

Science.gov (United States)

Tamborini, Ron; Stiff, James

1987-01-01

Analyzes the appeal of horror films. Develops a model that finds that important factors in the horror film's appeal are the audience's desire to experience the satisfying resolutions and to see the destruction usually found in these films and the sensation-seeking personality traits of audience members for these films. (NKA)

Science & Technology Review September 2017

Energy Technology Data Exchange (ETDEWEB)

Duoss, Eric B. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States); Kotta, Paul R. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States); Meissner, Caryn N. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States); Chinn, Ken [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States)

2017-08-16

This is the September 2017 edition of the LLNL, Science and Technology Review. At Lawrence Livermore National Laboratory, we focus on science and technology research to ensure our nation’s security. We also apply that expertise to solve other important national problems in energy, bioscience, and the environment. Science & Technology Review is published eight times a year to communicate, to a broad audience, the Laboratory’s scientific and technological accomplishments in fulfilling its primary missions. The publication’s goal is to help readers understand these accomplishments and appreciate their value to the individual citizen, the nation, and the world.

Millennial generation student nurses' perceptions of the impact of multiple technologies on learning.

Science.gov (United States)

Montenery, Susan M; Walker, Marjorie; Sorensen, Elizabeth; Thompson, Rhonda; Kirklin, Dena; White, Robin; Ross, Carl

2013-01-01

To determine how millennial nursing students perceive the effects of instructional technology on their attentiveness, knowledge, critical thinking, and satisfaction. BACKGROUND Millennial learners develop critical thinking through experimentation, active participation, and multitasking with rapid shifts between technological devices. They desire immediate feedback. METHOD; A descriptive, longitudinal, anonymous survey design was used with a convenience sample of 108 sophomore, junior, and senior baccalaureate nursing students (participation rates 95 percent, winter, 85 percent, spring). Audience response, virtual learning, simulation, and computerized testing technologies were used. An investigator-designed instrument measured attentiveness, knowledge, critical thinking, and satisfaction (Cronbach's alphas 0.73, winter; 0.84, spring). Participants positively rated the audience response, virtual learning, and simulation instructional technologies on their class participation, learning, attention, and satisfaction. They strongly preferred computerized testing. Consistent with other studies, these students engaged positively with new teaching strategies using contemporary instructional technology. Faculty should consider using instructional technologies.

Qualitative Audience Research: Toward an Integrative Approach to Reception.

Science.gov (United States)

Jensen, Klaus Bruhn

1987-01-01

Analyzes research about the mass communication audience and describes a theoretical and methodological framework for further empirical studies. Discusses the (1) explanatory value of qualitative research; (2) social and cultural implications of the reception process, with special reference to television; and (3) applications and social relevance…

Can eHealth tools enable health organizations to reach their target audience?

Science.gov (United States)

Zbib, Ahmad; Hodgson, Corinne; Calderwood, Sarah

2011-01-01

Data from the health risk assessment operated by the Heart and Stroke Foundation found users were more likely to be female; married; have completed post secondary education; and report hypertension, stroke, or being overweight or obese. In developing and operating eHealth tools for health promotion, organizations should compare users to their target population(s). eHealth tools may not be optimal for reaching some higher-risk sub-groups, and a range of social marketing approaches may be required.

Translation and Audience: Edgar Allen Poe’s “The Gold-Bug”

Directory of Open Access Journals (Sweden)

Clayton Tyler McKee

2017-10-01

Full Text Available This study intends to explore how the intended audience of a translation shapes the techniques used by the translators of the same text in order to convey the same message in a different manner. Focusing on two translations of a work done by Edgar Allen Poe, this work demonstrates how the translator shapes a translation to its audience, whether it is a pedagogical purpose or a literary one. In nineteenth century France, translations of Edgar Allan Poe began appearing in newspapers and journals catching the attention of well-known authors, such as Charles Baudelaire. While many academics, such as Wallaert and Bonnefoy, have compared Baudelaire’s translations and language choice to the original works and other translators working in the intellectual arena, the translation of “The Gold-Bug” in a young women’s magazine has not been included in the conversation. Twenty-two years before Baudelaire translates “The Gold-Bug,” originally published in English in 1843, Le magasin de desmoiselles offered a version of “Le scarabée d’or” which differed greatly in style from the version Baudelaire would provide. Comparing the two versions of the story through Schleiermacher’s theory on moving the text and Nida’s theory of equivalencies demonstrates how methods of translation fit for specific audiences in terms of a text’s foreignization and domestication. Le magasin strove to educate young bourgeoisie women à l’aristocrat while Baudelaire found inspiration in Poe’s work which would influence other movements in France. These purposes led to two translations that educate readers on foreign authors also allowing a view into how audience has influenced the translation of Poe for the French public.

Targeted Advertising in Magazine Markets and the Advent of the Internet

DEFF Research Database (Denmark)

Chandra, Ambarish; Kaiser, Ulrich

2014-01-01

This paper examines how the ability of traditional media firms to engage in targeted advertising has changed with the advent of the Internet. We find that the premium for reaching a homogeneous audience increases for magazines that have a companion website, as well as for those whose readers...... are more likely to be online. This indicates a complementarity between offline and online channels with respect to targeted advertising. We hypothesize that this result is driven by multihoming consumers who enhance the value of targeted advertising, in contrast to the usual assumption that multiple...

Engaging the d/Deaf Audience in Museums: A Case Study at the Calouste Gulbenkian Museum

Science.gov (United States)

Martins, Patrícia Roque

2016-01-01

This article addresses ways that museums can strengthen programming for d/Deaf audiences. Through the development and study of a tour for a d/Deaf audience conducted through signing and oral translation at the Calouste Gulbenkian Museum in Lisbon (Portugal), the author examines issues of language, identity and inclusion. She argues that the use of…

TV FOR CHILDREN : How the Swedish Public Service Television Imagines a Child Audience

OpenAIRE

Pettersson, Åsa

2013-01-01

The study explores how the Swedish public service TV institution imagines a child audience in a societal context where the broadcasting landscape hastransformed greatly over the past thirty years and where TV is seen to  constitute both risks and benefits for children. The concept of TV for children is established to broaden the scope for studying what has been broadcast for a child audience on public service TV. The empirical material consists of both broadcasting policy documents and an ext...

Tangible air: An interactive installation for visualising audience engagement

NARCIS (Netherlands)

T. Röggla (Tom); C. Wang (Chen); L. Pérez Romero (Lilia); A.J. Jansen (Jack); P.S. Cesar Garcia (Pablo Santiago)

2017-01-01

textabstractThis article presents an end-to-end system for capturing physiological sensor data and visualising it on a real-time graphic dashboard and as part of an art installation. More specifically, it describes an event where the level of engagement of the audience was measured by means of

Audience Perception of Television Animated Cartoons as Tool for ...

African Journals Online (AJOL)

This study investigated audience perception of television animated cartoons as tool for political communication. The specific objectives of the study were: to find out the frequency of exposure to television animated cartoons between males and females; to find out the frequency of exposure to television animated cartoons ...

Scientific Criticism? A Critical Approach to the Resistive Audience.

Science.gov (United States)

Ruddock, Andy

1998-01-01

Contends that critical audience research has resisted "scientific" discourses that appear positivist. States that recent research begins to show the same errors as earlier positivist style--re-emergence of debates on political economy and cultural imperialism are aimed at overturning what are seen as orthodoxies of opposition and…

Let's Talk About Water: Film as a Resource to Engage Audiences Around Earth Science Issues

Science.gov (United States)

Clark, E.; Hooper, R. P.; Lilienfeld, L.

2017-12-01

Connecting a diverse audience to science can be challenging. Scientists generally publish their findings in ways that are not easily accessible to audiences outside of the science community and translating findings for wider consumption requires a mindful balance of generalization and accuracy. In response to these communication challenges, the Consortium of Universities for the Advancement of Hydrologic Science, Inc. (CUAHSI) developed the Let's Talk About Water (LTAW) program as a formula for hosting successful events for Earth Science education. The program uses film as a bridge to open a discussion between scientists and the audience. In this setting, films are powerful educational tools because they use storytelling to engage audiences emotionally, which creates relatable, teachable moments. Originally designed to bring awareness to water issues, the formula can easily be applied to increase literacy on climate change and other critical Earth Science issues facing society. This presentation will discuss the LTAW event formula and the resources that CUAHSI has available to support event organizers in the development of their own LTAW events.

The Effect of Combination of Video Feedback and Audience Feedback on Social Anxiety: Preliminary Findings.

Science.gov (United States)

Chen, Junwen; Mak, Rebecca; Fujita, Satoko

2015-09-01

Although video feedback (VF) is shown to improve appraisals of social performance in socially anxious individuals, its impact on state anxiety during a social situation is mixed. The current study investigated the effect of combined video feedback and audience feedback (AF) on self-perceptions of performance and bodily sensations as well as state anxiety pertaining to a speech task. Forty-one socially anxious students were randomly allocated to combined video feedback with audience feedback (VF + AF), video feedback only (VF), audience feedback only (AF), or a control condition. Following a 3-min speech, participants in the VF + AF, VF, and AF conditions watched the videotape of their speech with cognitive preparation in the presence of three confederates who served as audience, and/or received feedback from the confederates, while the control group watched their videotaped speech without cognitive preparation. Both VF + AF and AF conditions improved distorted appraisal of performance and bodily sensations as well as state anxiety. The clinical implications of these findings are discussed. © The Author(s) 2015.

An Experimental Test of the Roles of Audience Involvement and Message Frame in Shaping Public Reactions to Celebrity Illness Disclosures.

Science.gov (United States)

Myrick, Jessica Gall

2018-04-13

Much research has investigated what happens when celebrities disclose an illness (via media) to the public. While audience involvement (i.e., identification and parasocial relationships) is often the proposed mechanism linking illness disclosures with audience behavior change, survey designs have prevented researchers from understanding if audience involvement prior to the illness disclosure actually predicts post-disclosure emotions, cognitions, and behaviors. Rooted in previous work on audience involvement as well as the Extended Parallel Process Model, the present study uses a national online experiment (N = 1,068) to test how pre-disclosure audience involvement may initiate post-disclosure effects for the message context of skin cancer. The data demonstrate that pre-disclosure audience involvement as well as the celebrity's framing of the disclosure can shape emotional responses (i.e., fear and hope), and that cognitive perceptions of the illness itself also influence behavioral intentions.

Media Text and Audiences: Discursive Constructions of Fandom

Directory of Open Access Journals (Sweden)

Helena Popović

2011-12-01

Full Text Available This paper presents the research findings obtained from a research project investigating media audiences and their reception of a cult-television (Cult TV text, namely Da Ali G Show. The audience research comprises 18 semi-structured interviews conducted in London (the United Kingdom and in Zagreb (Croatia aimed at establishing how fandom is discursively constructed. The analysis of the interpretive community in two distinct socio-cultural contexts showed that there were more similarities than differences overall. The practices engaged in by the interviewees mostly involved making a conscious effort to regularly watch the primary text as well as to show an interest in the future work of the author. The research showed that interviewees typically engaged in a type of ‘moderate’ fandom, whilst strong emotional attachments were seen as negative, as was intrusiveness into people’s privacy. This indicates a split between the signifier and the signified: the term ‘fan’ was readily adopted by interviewees in describing their relationship to the text; however, the meaning was negotiated and carefully constructed so as to disassociate oneself from the extreme, passionate, irrational connotation that the etymology of the term carries.

Strand Invasion Based Amplification (SIBA®): a novel isothermal DNA amplification technology demonstrating high specificity and sensitivity for a single molecule of target analyte.

Science.gov (United States)

Hoser, Mark J; Mansukoski, Hannu K; Morrical, Scott W; Eboigbodin, Kevin E

2014-01-01

Isothermal nucleic acid amplification technologies offer significant advantages over polymerase chain reaction (PCR) in that they do not require thermal cycling or sophisticated laboratory equipment. However, non-target-dependent amplification has limited the sensitivity of isothermal technologies and complex probes are usually required to distinguish between non-specific and target-dependent amplification. Here, we report a novel isothermal nucleic acid amplification technology, Strand Invasion Based Amplification (SIBA). SIBA technology is resistant to non-specific amplification, is able to detect a single molecule of target analyte, and does not require target-specific probes. The technology relies on the recombinase-dependent insertion of an invasion oligonucleotide (IO) into the double-stranded target nucleic acid. The duplex regions peripheral to the IO insertion site dissociate, thereby enabling target-specific primers to bind. A polymerase then extends the primers onto the target nucleic acid leading to exponential amplification of the target. The primers are not substrates for the recombinase and are, therefore unable to extend the target template in the absence of the IO. The inclusion of 2'-O-methyl RNA to the IO ensures that it is not extendible and that it does not take part in the extension of the target template. These characteristics ensure that the technology is resistant to non-specific amplification since primer dimers or mis-priming are unable to exponentially amplify. Consequently, SIBA is highly specific and able to distinguish closely-related species with single molecule sensitivity in the absence of complex probes or sophisticated laboratory equipment. Here, we describe this technology in detail and demonstrate its use for the detection of Salmonella.

Strand Invasion Based Amplification (SIBA®: a novel isothermal DNA amplification technology demonstrating high specificity and sensitivity for a single molecule of target analyte.

Directory of Open Access Journals (Sweden)

Mark J Hoser

Full Text Available Isothermal nucleic acid amplification technologies offer significant advantages over polymerase chain reaction (PCR in that they do not require thermal cycling or sophisticated laboratory equipment. However, non-target-dependent amplification has limited the sensitivity of isothermal technologies and complex probes are usually required to distinguish between non-specific and target-dependent amplification. Here, we report a novel isothermal nucleic acid amplification technology, Strand Invasion Based Amplification (SIBA. SIBA technology is resistant to non-specific amplification, is able to detect a single molecule of target analyte, and does not require target-specific probes. The technology relies on the recombinase-dependent insertion of an invasion oligonucleotide (IO into the double-stranded target nucleic acid. The duplex regions peripheral to the IO insertion site dissociate, thereby enabling target-specific primers to bind. A polymerase then extends the primers onto the target nucleic acid leading to exponential amplification of the target. The primers are not substrates for the recombinase and are, therefore unable to extend the target template in the absence of the IO. The inclusion of 2'-O-methyl RNA to the IO ensures that it is not extendible and that it does not take part in the extension of the target template. These characteristics ensure that the technology is resistant to non-specific amplification since primer dimers or mis-priming are unable to exponentially amplify. Consequently, SIBA is highly specific and able to distinguish closely-related species with single molecule sensitivity in the absence of complex probes or sophisticated laboratory equipment. Here, we describe this technology in detail and demonstrate its use for the detection of Salmonella.

Science & Technology Review: September 2016

Energy Technology Data Exchange (ETDEWEB)

Vogt, Ramona L. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States); Meissner, Caryn N. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States); Chinn, Ken B. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States)

2016-09-30

This is the September issue of the Lawrence Livermore National Laboratory's Science & Technology Review, which communicates, to a broad audience, the Laboratory’s scientific and technological accomplishments in fulfilling its primary missions. This month, there are features on "Laboratory Investments Drive Computational Advances" and "Laying the Groundwork for Extreme-Scale Computing." Research highlights include "Nuclear Data Moves into the 21st Century", "Peering into the Future of Lick Observatory", and "Facility Drives Hydrogen Vehicle Innovations."

Bringing the Great American Eclipse of 2017 to Audiences across the Nation

Science.gov (United States)

Young, C. A.; Mayo, L.; Cline, T. D.; Ng, C.; Stephenson, B. E.

2015-12-01

The August 21, 2017 eclipse across America will be seen by an estimated 500 million people from northern Canada to South America as well as parts of western Europe and Africa. Through This "Great American Eclipse" NASA in partnership with Google, the American Parks Network, American Astronomical Society, the Astronomical League, and numerous other science, education, outreach, and public communications groups and organizations will develop the approaches, resources, partnerships, and technology applications necessary to bring the excitement and the science of the August 21st, 2017 total solar eclipse across America to formal and informal audiences in the US and around the world. This effort will be supported by the highly visible and successful Sun Earth Days program and will be the main theme for Sun-Earth Days 2017.This presentation will discuss NASA's education and communication plans for the eclipse and will detail a number of specific programs and partnerships being leveraged to enhance our reach and impact.

Exploring the Use of Audience Response Systems in Secondary School Science Classrooms

Science.gov (United States)

Kay, Robin; Knaack, Liesel

2009-10-01

An audience response systems (ARS) allows students to respond to multiple choice questions using remote control devices. Once the feedback is collected and displayed, the teacher and students discuss misconceptions and difficulties experienced. ARSs have been extremely popular and effective in higher education science classrooms, although almost no research has been done at the secondary school level. The purpose of this study was to conduct a detailed formative analysis of the benefits, challenges, and use of ARSs from the perspective of 213 secondary school science students. Perceived benefits were increased student involvement (engagement, participation, and attention) and effective formative assessment of student understanding. Perceived challenges included decreased student involvement and learning when ARSs were used for summative assessment, occasional technological malfunctions, resistance to using a new method of learning, and increased stress due to time constraints when responding to questions. Finally, students rated the use of ARSs significantly higher when it was used for formative as opposed to summative assessment.

Allies and Competitors as Enscripted Audiences in Scientific Writing.

Science.gov (United States)

Perry, Susan

A set of much examined scientific papers which specifically portray a controversial topic and also manifest ally-peer and competitor-peer enscripted audiences are those written by James Watson and Francis Crick concerning their discovery of the structure of deoxyribose nucleic acid (DNA). The theoretical perspective of an ally-peer and…

Tangible air : An Interactive Installation for Visualising Audience Engagement

NARCIS (Netherlands)

Röggla, Thomas; Wang, Chen; Perez Romero, Lilia; Jansen, Jack; Cesar Garcia, P.S.

2017-01-01

This article presents an end-to-end system for capturing physiological sensor data and visualising it on a real-time graphic dashboard and as part of an art installation. More specifically, it describes an event where the level of engagement of the audience was measured by means of Galvanic Skin

Science & Technology Review October/November 2015

Energy Technology Data Exchange (ETDEWEB)

Orme, C. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States); Meissner, C. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States); Kotta, P. A. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States)

2015-11-05

At Lawrence Livermore National Laboratory, we focus on science and technology research to ensure our nation’s security. We also apply that expertise to solve other important national problems in energy, bioscience, and the environment. Science & Technology Review is published eight times a year to communicate, to a broad audience, the Laboratory’s scientific and technological accomplishments in fulfilling its primary missions. The publication’s goal is to help readers understand these accomplishments and appreciate their value to the individual citizen, the nation, and the world.

Science & Technology Review January/February 2017

Energy Technology Data Exchange (ETDEWEB)

Vogt, R. L. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States); Meissner, C. N. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States); Kotta, P. R. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States)

2017-01-12

At Lawrence Livermore National Laboratory, we focus on science and technology research to ensure our nation’s security. We also apply that expertise to solve other important national problems in energy, bioscience, and the environment. Science & Technology Review is published eight times a year to communicate, to a broad audience, the Laboratory’s scientific and technological accomplishments in fulfilling its primary missions. The publication’s goal is to help readers understand these accomplishments and appreciate their value to the individual citizen, the nation, and the world.

Science & Technology Review January/February 2016

Energy Technology Data Exchange (ETDEWEB)

Orme, C. A. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States); Meissner, C. N. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States); Kotta, P. R. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States)

2016-01-18

At Lawrence Livermore National Laboratory, we focus on science and technology research to ensure our nation’s security. We also apply that expertise to solve other important national problems in energy, bioscience, and the environment. Science & Technology Review is published eight times a year to communicate, to a broad audience, the Laboratory’s scientific and technological accomplishments in fulfilling its primary missions. The publication’s goal is to help readers understand these accomplishments and appreciate their value to the individual citizen, the nation, and the world.

Inertial Confinement Fusion Target Component Fabrication and Technology Development report

International Nuclear Information System (INIS)

Steinman, D.

1994-03-01

On December 30, 1990, the US Department of Energy entered into a contract with General Atomics (GA) to be the Inertial Confinement Fusion Target Component Fabrication and Technology Development Support contractor. This report documents the technical activities which took place under this contract during the period of October 1, 1992 through September 30, 1993. During this period, GA was assigned 18 tasks in support of the Inertial Confinement Fusion program and its laboratories. These tasks included ''Capabilities Activation'' and ''Capabilities Demonstration'' to enable us to begin production of glass and composite polymer capsules. Capsule delivery tasks included ''Small Glass Shell Deliveries'' and ''Composite Polymer Capsules'' for Lawrence Livermore National Laboratory (LLNL) and Los Alamos National Laboratory (LANL). We also were asked to provide direct ''Onsite Support'' at LLNL and LANL. We continued planning for the transfer of ''Micromachining Equipment from Rocky Flats'' and established ''Target Component Micromachining and Electroplating Facilities'' at GA. We fabricated over 1100 films and filters of 11 types for Sandia National Laboratory and provided full-time onsite engineering support for target fabrication and characterization. We initiated development of methods to make targets for the Naval Research Laboratory. We investigated spherical interferometry, built an automated capsule sorter, and developed an apparatus for calorimetric measurement of fuel fill for LLNL. We assisted LANL in the ''Characterization of Opaque b-Layered Targets.'' We developed deuterated and UV-opaque polymers for use by the University of Rochester's Laboratory for Laser Energetics (UR/LLE) and devised a triple-orifice droplet generator to demonstrate the controlled-mass nature of the microencapsulation process

Convergent Television and 'Audience Participation': The Early Days of Interactive Digital Television in the UK

Directory of Open Access Journals (Sweden)

Vivi Theodoropoulou

2014-12-01

Full Text Available The paper focuses on the introduction of interactive digital television (DTV in the UK, at the turn of the millennium, and its take-up and use by early audiences. It discusses whether the processes of television technological convergence went together with “consumer behavior convergence”[i], enhanced audience engagement with the interactive TV services offered, and participation. Based on findings from a UK-wide survey and interviews with early Sky digital subscribers[ii] it shows that early interactive DTV was taken up because of its multichannel offering and thematic orientation and, interestingly, was approached and appreciated mostly as a television content provider. It thus notes a divergence on industry’s attempts to promote convergence in broadcasting and on the level and pace with which users adopt and adapt to such change. In so doing it highlights the evolutionary nature and slow rate of ‘change’ of cultural habits and forms. [i] Horst Stipp, ‘Convergence now?’, The International Journal of Media Management, 1, 1, 1999, 10-13. [ii] A postal survey using a simple random sample of 1986 early Sky digital subscribers was conducted and achieved a response rate of 35.25%. This was complemented by 15 in-depth interviews with a stratified sample of the original survey sample. In the quotes that follow the gender initial (Male or Female and age of the interviewee is used as an identification mark.

Working with invalid boundary conditions: lessons from the field for communicating about climate change with public audiences

Science.gov (United States)

Gunther, A.

2015-12-01

There is an ongoing need to communicate with public audiences about climate science, current and projected impacts, the importance of reducing greenhouse gas emissions, and the requirement to prepare for changes that are likely unavoidable. It is essential that scientists are engaged and active in this effort. Scientists can be more effective communicators about climate change to non-scientific audiences if we recognize that some of the normal "boundary conditions" under which we operate do not need to apply. From how we are trained to how we think about our audience, there are some specific skills and practices that allow us to be more effective communicators. The author will review concepts for making our communication more effective based upon his experience from over 60 presentations about climate change to public audiences. These include expressing how your knowledge makes you feel, anticipating (and accepting) questions unconstrained by physics, respecting beliefs and values while separating them from evidence, and using the history of climate science to provide a compelling narrative. Proper attention to presentation structure (particularly an opening statement), speaking techniques for audience engagement, and effective use of presentation software are also important.

Role of an audience response system in didactic attendance and assessment.

Science.gov (United States)

Stoneking, Lisa R; Grall, Kristi H; Min, Alice; Dreifuss, Bradley; Spear Ellinwood, Karen C

2014-06-01

The Residency Review Committee for Emergency Medicine mandates conference participation, but tracking attendance is difficult and fraught with errors. Feedback on didactic sessions, if not collected in real time, is challenging to obtain. We assessed whether an audience response system (ARS) would (1) encourage residents to arrive on time for lectures, and (2) increase anonymous real-time audience feedback. The ARS (Poll Everywhere) provided date/time-stamped responses to polls from residents, including a question to verify attendance and questions to gather immediate, anonymous postconference evaluations. Fisher exact test was used to calculate proportions. The proportion of residents who completed evaluations prior to the institution of the ARS was 8.75, and it was 59.42 after (P didactic sessions.

Visual communication materials for rural audiences: re-orienting artists and copy-writers.

Science.gov (United States)

Chen, P

1989-01-01

An agency of the Indian government cooperated with a United Nations Children Fund to produce posters for the child survival and development program in India. To make the posters and other visual communications more effective a workshop was planned for the artists, visualizers, and copywriters. Previous experience had shown that some visual materials were not always oriented to the local contexts and villages often misinterpreted the messages of these materials. The 12 day workshop was designed to assist artists to better understand the audiences needs. there had been little pretesting of art work for health communication and no consideration of the visual literacy of the audience. The first project in the workshop consisted of artists and copywriters visiting villages to pretest posters presently in circulation. After some reservations they quickly found that the villagers perception of the posters was entirely different than the message being conveyed. By going back and getting the villagers perceptions of common sights related to maternal and child health, the artist could better prepare communication materials. They also collected basic sociological data at each village. New posters were then prepared with the help of inputs from midwives, nurses, and other health care workers. By pretesting these materials again they were able to clarify the messages, and repeated testing showed the posters were more understandable. The participants in the workshop found that visual communications materials demand proper understanding of the subject matter and the audience. Pretesting of materials is necessary before production, and changes should be made to reflect the local culture and surroundings. Posters for rural illiterate audiences should have the minimum written text needed and visual literacy must be assessed.

Engaging science communication that are time-saving for scientists using new online technology

Science.gov (United States)

Lilja Bye, Bente

2016-04-01

Science communication is a time consuming and challenging task. Communicating scientific results comes on top of doing science itself and the administrative work the modern day scientists have to cope with. The competition on peoples time and attention is also fierce. In order to get peoples attention and interest, it is today often required that there is a two-way communication. The audience needs and wants to be engaged, even in real-time. The skills and times required to do that is normally not included in the university curricula. In this presentation we will look at new technologies that can help scientists overcome some of those skills and time challenges. The new online technologies that has been tested and developed in other societal areas, can be of great use for research and the important science communication. We will illustrate this through an example from biodiversity, wetlands and these fields use of Earth observations. Both the scientists themselves representing different fields of research and the general public are being engaged effectively and efficiently through specifically designed online events/seminars/workshops. The scientists are able to learn from each other while also engaging in live dialogues with the audience. A cooperation between the Group of Earth Observations and the Ramsar Convention of Wetlands will be used to illustrate the method. Within the global Earth observation community, where this example comes from, there is a great potential for efficient capacity building, targeting both experts, decision-makers and the general public. The method presented is demonstrating one way of tapping into that potential using new online technologies and it can easily be transferred to other fields of geoscience and science in general.

The African filmmaker and content of African films: a study of the perspectives of the Nigerian film audience

OpenAIRE

Ganivu Olalekan Akashoro

2011-01-01

This paper attempts to appraise African filmmaking and the content of African films from a Nigerian film audience perspective. The study specifically explores the disposition of the audience towards contemporary African filmmaking for home video and cinema entertainment as well as the content of African films. The study used a qualitative questionnaire to determine the perspectives of residents in Lagos as members of the Nigerian film audience. The study found the perception of the content of...

UNDERSTANDING OUR AUDIENCE: MESSAGES FROM CONCEPT TO COMPLETION

OpenAIRE

Tharwat EL-Sakran

2018-01-01

The United Arab Emirates (UAE) is a business hub for a great number of multinational and international companies that conduct daily communication activities in English, which has made efficient and audience sensitive written communication an essential requirement in today’s workplace. With computer-mediated communication (CMC) taking over face-to-face communication, this has created an essential need for students to learn efficient and appropriate communication styles pertinent to communicati...

The value of advanced technology in meeting 2050 greenhouse gas emissions targets in the United States

International Nuclear Information System (INIS)

Kyle, Page; Clarke, Leon; Pugh, Graham; Wise, Marshall; Calvin, Kate; Edmonds, James; Kim, Son

2009-01-01

This paper, a contribution to the EMF 22 subgroup on Transition Scenarios, examines the relationship between technology evolution over the next 40 years and the cost, energy, and greenhouse gas emissions consequences of possible U.S. mitigation goals. The paper explores these issues within the context of cumulative emissions targets based on linear reductions in CO 2 -e emissions of 50% and 80% below 1990 levels by 2050. Six technology futures were constructed within the MiniCAM integrated assessment model and then applied to the emissions targets. The paper explores the influence of technology availability and expectations of future technology availability on the economic consequences of emissions mitigation, on the time path of emissions mitigation, and on the evolution of the U.S. energy system over time. One of the strongest themes to emerge from the scenarios in this study is that near-term decision-making depends on the availability of technology decades into the future, when deep emissions reductions are required to meet the cumulative emissions goals. In the scenarios in this paper, it is the expectations about future technology that have the most dramatic effect on greenhouse gas emissions prices and emissions reductions in 2020, as opposed to near-term technology availability. Moreover, it is the nature of technology 20, 30, and 40 years out, rather than availability and deployment of technology in the next decade, that will largely determine the character of the mid-century energy system.

Virtual Technologies and Social Shaping

OpenAIRE

Kreps , David

2010-01-01

International audience; Virtual Technologies have enabled us all to become publishers and broadcasters. The world of information has become saturated with a multitude of opinions, and opportunities to express them. Track 2 "Virtual Technologies and Social Shaping" of the 9th Conference on Human Choice and Computers (HCC9) explores some of the issues that have arisen in this new information society, how we are shaped by it, and how we shape it, through i) two papers addressing issues of identi...

Engaging Scientists in Meaningful E/PO: How the NASA SMD E/PO Community Addresses the needs of Underrepresented Audiences through NASA Science4Girls and Their Families

Science.gov (United States)

Meinke, Bonnie K.; Smith, Denise A.; Bleacher, Lora; Hauck, Karin; Soeffing, Cassie; NASA SMD E/PO Community

2015-01-01

The NASA Astrophysics Science Education and Public Outreach Forum (SEPOF) coordinates the work of individual NASA Science Mission Directorate (SMD) Astrophysics EPO projects and their teams to bring the NASA science education resources and expertise to libraries nationwide. The Astrophysics Forum assists scientists and educators with becoming involved in SMD E/PO (which is uniquely poised to foster collaboration between scientists with content expertise and educators with pedagogy expertise) and makes SMD E/PO resources and expertise accessible to the science and education communities. The NASA Science4Girls and Their Families initiative partners NASA science education programs with public libraries to provide NASA-themed hands-on education activities for girls and their families. As such, the initiative engages girls in all four NASA science discipline areas (Astrophysics, Earth Science, Planetary Science, and Heliophysics), which enables audiences to experience the full range of NASA science topics and the different career skills each requires. The events focus on engaging this particular underserved and underrepresented audience in Science, Technology, Engineering, and Mathematics (STEM) via use of research-based best practices, collaborations with libraries, partnerships with local and national organizations, and remote engagement of audiences.

Influence of controlled and uncontrolled interventions on Twitter in different target groups

NARCIS (Netherlands)

Maanen, P.P. van; Aarts, O.; Boertjes, E.; Wijn, R.

2013-01-01

In this paper the influence of interventions on Twitter users is studied. We define influence in a) number of participants, b) size of the audience, c) amount of activity, and d) reach. Influence is studied for four different target groups: a) politicians, b) journalists, c) employees and d) the

The Importance of Audience and Agency for Representation: A Case Study of an Urban Youth Media Community.

Science.gov (United States)

Charmaraman, Linda

2010-01-01

PURPOSE: Urban youths' agency to represent their realities through media has been largely unexplored in the youth development literature. In this qualitative case study of an after-school youth media program in the Bay Area, expressions of youth agency and the role of audiences are explored during the process of producing videos for public consumption. METHODOLOGY: As participant observer of 14 ethnically diverse youth participants aged between 15 and 18 years over 18 months, I documented (a) the kind of agencies participants engaged in and (b) the impact of live and imagined future audiences on youths' creative processes. Analyses of field notes, semi-structured interviews, and media projects were conducted using thematic analysis to inductively generate emerging categories. FINDINGS: Themes included an agentive sense of self-efficacy, commitment, and responsibility, as well as perceived contributions to local audiences and an emerging collective identity. The youth demonstrated their increased sense of a social or civic duty to realistically represent youth of color to familiar and unfamiliar audiences. IMPLICATIONS: This case study demonstrated how one youth media organization fostered agency through youth authorship, production, distribution, and local community dialogue. By documenting the impact of audiences from conception to public reception, this study provides valuable insight into the agentive process of publicly "performing" a commitment to complete a social change video project. CONTRIBUTION: This chapter underscores the value of performance within youth development programs and the critical component of audiences as one form of authentic assessment in order to foster individual and collective agency.

Can donated media placements reach intended audiences?

Science.gov (United States)

Cooper, Crystale Purvis; Gelb, Cynthia A; Chu, Jennifer; Polonec, Lindsey

2013-09-01

Donated media placements for public service announcements (PSAs) can be difficult to secure, and may not always reach intended audiences. Strategies used by the Centers for Disease Control and Prevention's (CDC) Screen for Life: National Colorectal Cancer Action Campaign (SFL) to obtain donated media placements include producing a diverse mix of high-quality PSAs, co-branding with state and tribal health agencies, securing celebrity involvement, monitoring media trends to identify new distribution opportunities, and strategically timing the release of PSAs. To investigate open-ended recall of PSAs promoting colorectal cancer screening, CDC conducted 12 focus groups in three U.S. cities with men and women either nearing age 50 years, when screening is recommended to begin, or aged 50-75 years who were not in compliance with screening guidelines. In most focus groups, multiple participants recalled exposure to PSAs promoting colorectal cancer screening, and most of these individuals reported having seen SFL PSAs on television, in transit stations, or on the sides of public buses. Some participants reported exposure to SFL PSAs without prompting from the moderator, as they explained how they learned about the disease. Several participants reported learning key campaign messages from PSAs, including that colorectal cancer screening should begin at age 50 years and screening can find polyps so they can be removed before becoming cancerous. Donated media placements can reach and educate mass audiences, including millions of U.S. adults who have not been screened appropriately for colorectal cancer.

The relation between social anxiety and audience perception: examining Clark and Wells' (1995) model among adolescents.

Science.gov (United States)

Blöte, Anke W; Miers, Anne C; Heyne, David A; Clark, David M; Westenberg, P Michiel

2014-09-01

Clark and Wells' cognitive model of social anxiety proposes that socially anxious individuals have negative expectations of performance prior to a social event, focus their attention predominantly on themselves and on their negative self-evaluations during an event, and use this negative self-processing to infer that other people are judging them harshly. The present study tested these propositions. The study used a community sample of 161 adolescents aged 14-18 years. The participants gave a speech in front of a pre-recorded audience acting neutrally, and participants were aware that the projected audience was pre-recorded. As expected, participants with higher levels of social anxiety had more negative performance expectations, higher self-focused attention, and more negative perceptions of the audience. Negative performance expectations and self-focused attention were found to mediate the relationship between social anxiety and audience perception. The findings support Clark and Wells' cognitive model of social anxiety, which poses that socially anxious individuals have distorted perceptions of the responses of other people because their perceptions are coloured by their negative thoughts and feelings.

Playing for a Virtual Audience: The Impact of a Social Factor on Gestures, Sounds and Expressive Intents

Directory of Open Access Journals (Sweden)

Simon Schaerlaeken

2017-12-01

Full Text Available Can we measure the impact of the presence of an audience on musicians’ performances? By exploring both acoustic and motion features for performances in Immersive Virtual Environments (IVEs, this study highlights the impact of the presence of a virtual audience on both the performance and the perception of authenticity and emotional intensity by listeners. Gestures and sounds produced were impacted differently when musicians performed at different expressive intents. The social factor made features converge towards values related to a habitual way of playing regardless of the expressive intent. This could be due to musicians’ habits to perform in a certain way in front of a crowd. On the listeners’ side, when comparing different expressive conditions, only one congruent condition (projected expressive intent in front of an audience boosted the participants’ ratings for both authenticity and emotional intensity. At different values for kinetic energy and metrical centroid, stimuli recorded with an audience showed a different distribution of ratings, challenging the ecological validity of artificially created expressive intents. Finally, this study highlights the use of IVEs as a research tool and a training assistant for musicians who are eager to learn how to cope with their anxiety in front of an audience.

The Hubble Frontier Fields: Engaging Multiple Audiences in Exploring the Cosmic Frontier

Science.gov (United States)

Lawton, Brandon L.; Smith, Denise A.; Summers, Frank; Ryer, Holly; Slivinski, Carolyn; Lotz, Jennifer M.

2017-06-01

The Hubble Frontier Fields is a multi-cycle program of six deep-field observations of strong-lensing galaxy clusters taken in parallel with six deep “blank fields.” The three-year long collaborative program began in late 2013 and is led by observations from NASA’s Great Observatories. The observations, now complete, allow astronomers to look deeper into the universe than ever before, and potentially uncover galaxies that are as much as 100 times fainter than what the telescopes can typically observe. The Frontier Fields science program is ideal for informing audiences about scientific advances and topics in STEM. The study of galaxy properties, statistics, optics, and Einstein’s theory of general relativity naturally leverages off of the science returns of the Frontier Fields program. As a result, the Space Telescope Science Institute’s Office of Public Outreach (OPO) has engaged multiple audiences over the past three years to follow the progress of the Frontier Fields.For over two decades, the STScI outreach program has sought to bring the wonders of the universe to the public and engage audiences in the adventure of scientific discovery. In addition, we are leveraging the reach of the new NASA’s Universe of Learning education program to bring the science of the Frontier Fields to informal education audiences. The main underpinnings of the STScI outreach program and the Universe of Learning education program are scientist-educator development teams, partnerships, and an embedded program evaluation component. OPO is leveraging the infrastructure of these education and outreach programs to bring the Frontier Fields science program to the education community and the public in a cost-effective way.This talk will feature highlights over the past three years of the program. We will highlight OPO’s strategies and infrastructure that allows for the quick delivery of groundbreaking science to the education community and public.

A novel technology to target adenovirus vectors : application in cells involved in atherosclerosis

NARCIS (Netherlands)

Gras, Jan Cornelis Emile

2007-01-01

In this thesis a novel technology is described to target adenovirus vectors. Adenovirus vectors are powerful tools to modulate gene expression. The use of these vectors however, is hampered by the fact that many for gene therapy interesting cell types do not, or only at low levels express the CAR

An Audience-Centric Approach for Museums Sustainability

Directory of Open Access Journals (Sweden)

Laura Di Pietro

2014-08-01

Full Text Available The main purpose of this study is to propose a visitor centric perspective that can support museums towards sustainability. The main premise of this study is due to a concept of economic and social sustainability of museums, defined as the possession of sufficient resources to maintain the existence of an organization, and achieve their goals in the future, ensuring a certain flow of visitors. A great number of museums are characterized by a low number of visits; therefore, in order to become sustainable, museums should pay attention to audience and its internal diversity. In this way, a cultural site can plan tailored strategies to increase the number of visits and re-visits and to achieve community support. For this reason it is necessary to understand the cultural needs of visitors, acquiring appropriate monitoring tools, such as qualitative and quantitative ones. Generally, quantitative analyses are more reliable and complete, even if they require a considerable number of observations for the reliability of the results. Moreover, qualitative analysis provides more in depth information, even if their data do not allow us to make generalizations. The qualitative and quantitative methods for the detection of satisfaction are usually used separately, but their integration may bring significant added value in terms of the wealth of information. This study follows the analysis of the potential of the integration of qualitative and quantitative analysis techniques customized with respect to different types of targets. The results of the experimentation performed on ethnographic museums shows a consistency of the results obtained by the two different tools that increase the capacity information of survey instruments.

Food in film : a study on audience reception

OpenAIRE

Civelek, Ece Simin

2012-01-01

Ankara : The Department of Communication and Design, İhsan Doğramacı Bilkent University, 2012. Thesis (Master's) -- Bilkent University, 2012. Includes bibliographical references leaves 140-149. This study intends to analyze audience reception of foodstuff and related practices in films. In the study foodstuff and related practices are taken into consideration as a powerful semiotic system and in that respect are evaluated as an important property of filmic narration. Study e...

Advanced research technology for discovery of new effective compounds from Chinese herbal medicine and their molecular targets.

Science.gov (United States)

Wong, Vincent Kam-Wai; Law, Betty Yuen-Kwan; Yao, Xiao-Jun; Chen, Xi; Xu, Su Wei; Liu, Liang; Leung, Elaine Lai-Han

2016-09-01

Traditional biotechnology has been utilized by human civilization for long in wide aspects of our daily life, such as wine and vinegar production, which can generate new phytochemicals from natural products using micro-organism. Today, with advanced biotechnology, diverse applications and advantages have been exhibited not only in bringing benefits to increase the diversity and composition of herbal phytochemicals, but also helping to elucidate the treatment mechanism and accelerate new drug discovery from Chinese herbal medicine (CHM). Applications on phytochemical biotechnologies and microbial biotechnologies have been promoted to enhance phytochemical diversity. Cell labeling and imaging technology and -omics technology have been utilized to elucidate CHM treatment mechanism. Application of computational methods, such as chemoinformatics and bioinformatics provide new insights on direct target of CHM. Overall, these technologies provide efficient ways to overcome the bottleneck of CHM, such as helping to increase the phytochemical diversity, match their molecular targets and elucidate the treatment mechanism. Potentially, new oriented herbal phytochemicals and their corresponding drug targets can be identified. In perspective, tighter integration of multi-disciplinary biotechnology and computational technology will be the cornerstone to accelerate new arena formation, advancement and revolution in the fields of CHM and world pharmaceutical industry. Copyright © 2016 Elsevier Ltd. All rights reserved.

The Audiences in View of the Changes in Cyber Journalism

Directory of Open Access Journals (Sweden)

Dr. José Ignacio Armentia Vizuete

2006-01-01

Full Text Available Newspaper in Internet have suffered in the last years a series of changes, in the way towards the acquisition of some own characteristics differentiated with regard to the printed dailys. This evolution also has had his reflex in the audiences. Today Internet isn’t an elitist product and is available for the majority of the population. Nevertheless, the way of measuring the above mentioned audiences constitutes one of the hanging questions for the cybermedia, unlike what it happens in other three big informative supports: press, radio and television, where measurements of reference for each one of the supports exist. As it is exposed in this article, we have a great disparity between the data and methods of measurement of organisms and companies like EGM, OJD, Alexa and others, on the Internet. This text is based on a research about the evolution of the cyberjournalism in Spain financed by the University of the Basque Country.

Behavioral Nutrition Interventions Using e- and m-Health Communication Technologies: A Narrative Review.

Science.gov (United States)

Olson, Christine M

2016-07-17

e- and m-Health communication technologies are now common approaches to improving population health. The efficacy of behavioral nutrition interventions using e-health technologies to decrease fat intake and increase fruit and vegetable intake was demonstrated in studies conducted from 2005 to 2009, with approximately 75% of trials showing positive effects. By 2010, an increasing number of behavioral nutrition interventions were focusing on body weight. The early emphasis on interventions that were highly computer tailored shifted to personalized electronic interventions that included weight and behavioral self-monitoring as key features. More diverse target audiences began to participate, and mobile components were added to interventions. Little progress has been made on using objective measures rather than self-reported measures of dietary behavior. A challenge for nutritionists is to link with the private sector in the design, use, and evaluation of the many electronic devices that are now available in the marketplace for nutrition monitoring and behavioral change.

Hollywood's Conversion to Color: The Technological, Economic and Aesthetic Factors.

Science.gov (United States)

Kindem, Forham A.

1979-01-01

Discusses the film industry's conversion to color cinematography in the period between the 1920s and 1960s. Cites economic considerations, technological modifications, and aesthetic preferences by audiences as factors in this development. (JMF)

Technology strategy for gas technologies; Technology Target Areas; TTA8 Gas Technology

Energy Technology Data Exchange (ETDEWEB)

2008-07-01

TTA8 - Gas technologies points out the various routes Norway can follow to capitalise on the vast resources of natural gas that will be produced in the years to come by developing a strong technology and competence platform. A broad view is taken for the value creation having as basis the continued gas export from NCS to Europe, but also a strong focus on development of gas resources in other parts of the world. The latter can also be seen as part of international positioning for upstream resources and does also include involvements in projects, and export of technology and products. The TTA has structured the analysis into 3 main areas: Gas transport and processing (pipeline, LNG, other); Gas conversion to fuels, chemicals and materials; CO{sub 2} management. In this report, for each of these areas, scenarios based on a gap analysis are presented. One of the key goals has been to identify pacing and emerging technologies for the next 20 years. Based on this, technologies have been mapped according to importance for future competitiveness and technology ambitions. This also includes primary funding responsibilities (public and/or industry). The road map below reflects the key issues in the proposed strategy. The base level of the figure explains areas that will have to be pursued to maintain Norway's role as a key gas and gas technology provider. The second layer represents near term options and possibilities with a reasonable risk profile that could further enhance the Norwegian position given the resources and drive to further develop this industry. As the top layer we have selected some of our 'dreams', what we may achieve if a progressive approach is followed with a strongly innovation based policy. It is acknowledged by the TTA that Norway cannot be a leading technology player in all aspects of the gas value chain. For some technologies we should be an active player and developer, whilst for other technologies we should become a competent buyer and user. This

Technology strategy for gas technologies; Technology Target Areas; TTA8 Gas Technology

Energy Technology Data Exchange (ETDEWEB)

2008-07-01

TTA8 - Gas technologies points out the various routes Norway can follow to capitalise on the vast resources of natural gas that will be produced in the years to come by developing a strong technology and competence platform. A broad view is taken for the value creation having as basis the continued gas export from NCS to Europe, but also a strong focus on development of gas resources in other parts of the world. The latter can also be seen as part of international positioning for upstream resources and does also include involvements in projects, and export of technology and products. The TTA has structured the analysis into 3 main areas: Gas transport and processing (pipeline, LNG, other); Gas conversion to fuels, chemicals and materials; CO{sub 2} management. In this report, for each of these areas, scenarios based on a gap analysis are presented. One of the key goals has been to identify pacing and emerging technologies for the next 20 years. Based on this, technologies have been mapped according to importance for future competitiveness and technology ambitions. This also includes primary funding responsibilities (public and/or industry). The road map below reflects the key issues in the proposed strategy. The base level of the figure explains areas that will have to be pursued to maintain Norway's role as a key gas and gas technology provider. The second layer represents near term options and possibilities with a reasonable risk profile that could further enhance the Norwegian position given the resources and drive to further develop this industry. As the top layer we have selected some of our 'dreams', what we may achieve if a progressive approach is followed with a strongly innovation based policy. It is acknowledged by the TTA that Norway cannot be a leading technology player in all aspects of the gas value chain. For some technologies we should be an active player and developer, whilst for other technologies we should become a competent buyer

Communicating Ocean Sciences to Informal Audiences (COSIA): Interim Evaluation Report

Science.gov (United States)

St. John, Mark; Phillips, Michelle; Smith, Anita; Castori, Pam

2009-01-01

Communicating Ocean Sciences to Informal Audiences (COSIA) is a National Science Foundation (NSF)-funded project consisting of seven long-term three-way partnerships between the Lawrence Hall of Science (LHS) and an informal science education institution (ISEI) partnered with an institution of higher education (IHE). Together, educators from the…

Communicating Ocean Sciences to Informal Audiences (COSIA): Final Evaluation Report

Science.gov (United States)

Phillips, Michelle; St. John, Mark

2010-01-01

Communicating Ocean Sciences to Informal Audiences (COSIA) is a National Science Foundation (NSF)-funded project consisting of six three-way partnerships between the Lawrence Hall of Science (LHS) and an informal science education institution (ISEI) partnered with an institution of higher education (IHE). Together, educators from the ISEI (often…

Education and the CNA: A Canadian approach to a global agenda

International Nuclear Information System (INIS)

Summers, R.; Hynes, S.

1994-01-01

The Canadian Nuclear Association (CNA) has launched an initiative which objective is not only to offer the target audience a better understanding of the nuclear industry, but also to offer the nuclear industry a better understanding of the target audience (educators, students and parents). By expanding the CNA conventional mandate (science) to include input from social studies teachers and guidance counselors, and by recognizing the interconnection of science, technology, energy, environment and society, it is aimed at maintaining a proactive position in the global environment

Live from Space Station Learning Technologies Project

Science.gov (United States)

2001-01-01

This is the Final Report for the Live From Space Station (LFSS) project under the Learning Technologies Project FY 2001 of the MSFC Education Programs Department. AZ Technology, Inc. (AZTek) has developed and implemented science education software tools to support tasks under the LTP program. Initial audience consisted of 26 TreK in the Classroom schools and thousands of museum visitors to the International Space Station: The Earth Tour exhibit sponsored by Discovery Place museum.

Discharge lamp technologies

Science.gov (United States)

Dakin, James

1994-01-01

This talk is an overview of discharge lamp technology commonly employed in general lighting, with emphasis on issues pertinent to lighting for plant growth. Since the audience is primarily from the plant growth community, and this begins the light source part of the program, we will start with a brief description of the discharge lamps. Challenges of economics and of thermal management make lamp efficiency a prime concern in controlled environment agriculture, so we will emphasize science considerations relating to discharge lamp efficiency. We will then look at the spectra and ratings of some representative lighting products, and conclude with a discussion of technological advances.

Method for Targeted Therapeutic Delivery of Proteins into Cells | NCI Technology Transfer Center | TTC

Science.gov (United States)

The Protein Expression Laboratory at the National Cancer Institute in Frederick, MD is seeking statements of capability or interest from parties interested in collaborative research to further develop a platform technology for the targeted intra-cellular delivery of proteins using virus-like particles (VLPs).

Presidential laugh lines. Candidate display behavior and audience laughter in the 2008 primary debates.

Science.gov (United States)

Stewart, Patrick A

2010-09-01

Political humor has long been used by candidates to mobilize supporters by enhancing status or denigrating the opposition. Research concerning laughter provides insight into the building of social bonds; however, little research has focused on the nonverbal cues displayed by the individual making humorous comments. This study first investigates whether there is a relationship between facial display behavior and the presence and strength of laughter. Next, the analysis explores whether specific candidate displays during a humorous comment depend on the target of the comment. This paper analyzes the use of humor by Republican and Democratic candidates during ten 2008 presidential primary debates. Data analyzed here employs laughter as an indicator of a successful humorous comment and documents candidate display behavior in the seconds immediately preceding and during each laughter event. Findings suggest specific facial displays play an important communication role. Different types of smiles, whether felt, false, or fear-based, are related to who laughs as well as how intensely the audience is judged to laugh.

The relation between social anxiety and audience perception: Examining Clark and Wells’ (1995) model among adolescents

Science.gov (United States)

Blöte, Anke W.; Miers, Anne C.; Heyne, David A.; Clark, David M.; Westenberg, P. Michiel

2016-01-01

Background Clark and Wells’ (1995; Clark, 2001) cognitive model of social anxiety proposes that socially anxious individuals have negative expectations of performance prior to a social event, focus their attention predominantly on themselves and on their negative self-evaluations during an event, and use this negative self processing to infer that other people are judging them harshly. Aims The present study tested these propositions. Method The study used a community sample of 161 adolescents aged 14-18 years. The participants gave a speech in front of a pre-recorded audience acting neutrally, and participants were aware that the projected audience was pre-recorded. Results As expected, participants with higher levels of social anxiety had more negative performance expectations, higher self-focused attention, and more negative perceptions of the audience. Negative performance expectations and self-focused attention were found to mediate the relationship between social anxiety and audience perception. Conclusion The findings support Clark and Wells’ cognitive model of social anxiety which poses that socially anxious individuals have distorted perceptions of the responses of other people because their perceptions are colored by their negative thoughts and feelings. PMID:23635882

EPA activities related to emerging air sensor technology

Science.gov (United States)

This slide set was developed through contributions of NERL and NRMRL research groups and organized to explain the diversity of ongoing research related to emerging air sensor technology for an international audience. Gayle will be walking OAQPS through the slide set in advance o...

English for Science and Technology - Stylistics and Methods

DEFF Research Database (Denmark)

Mousten, Birthe

The book covers basic methods for summarizing and editing of EST writing (English for Science and Technology). In addition, translation of basically technically oriented texts is covered with a view to an evaluation of formality, complexity and audience recognition in connection with different text...

Fashion TV and the Motivation of His Audience

Directory of Open Access Journals (Sweden)

Margarita I. Pavlushina

2017-09-01

Full Text Available The beginning of the 21st century is characterized not only by important historical events in the world, but also by the changes in value norms and priorities. Television, being the most mass and accessible means of information, reflects these changes directly or indirectly. One of the significant trends of modern media is the development of an entertainment segment, which is present on television in the form of special formats and a specialized content. It is necessary to create special conditions for the permanent demonstration of their events, symbols and samples for the development of fashion, as the reflection of public and cultural content and as the means of search for a person's identity. Television has such natural features that provide fashion industry a unique platform for the development of a global fashionable space and intercivilizational communication. Fashion-TV complements the television picture of the world, influencing the spread of fashion trends and the development of a certain culture of behavior and lifestyle among TV viewers. Fashion-TV, as the combination of specialized Fashion channels and TV projects dedicated to fashion and human beauty on Russian social, political and entertainment channels, is primarily the carrier of information about modern fashion trends in clothing that influences the change of a person social-cultural image. This article the hypothesis of modern fashion TV has a blurred target audience with pronounced gender characteristics and a developed motivation. The article presents the results of the study conducted on the basis of the Kazan Federal University for two years.

Creating a Library of Climate Change Education Resources for Audiences in the Southeast United States

Science.gov (United States)

Carroll, J.; McNeal, K. S.; Williams, C. C.; Paz, J. O.; Cho, H. "; Nair, U. S.; Geroux, J.; Guthrie, C.; Wright, K.; Hill, J.

2011-12-01

The Climate Literacy Partnership in the Southeast (CLiPSE) is a part of the Climate Change Education Program supported by the National Science Foundation (http://CLiPSE-project.org). The established CLiPSE partnership is dedicated to improving climate literacy in the southeast and promoting scientifically accurate, formal educational resources for the K-12 classroom audience, as well as informal educational resources for audiences such as agriculture, education, leisure, and religious organizations, to name a few. The CLiPSE project has been successful in creating partnerships with the National Geographic Alliances, Departments of Education, and Mississippi Environmental Education Alliance, among others, to determine an effective strategic plan for reaching K-12 audiences. One goal in the strategic plan is to create a catalog of climate change education resources that are aligned to state standards in the SE. Eighty-seven resources from the Climate Literacy and Energy Awareness Network (http://cleanet.org) have been aligned with the state education standards for grades six through twelve in the southeast, beginning with science in Mississippi and expanding to include science and math in the remaining SE states. The criteria for aligning the existing resources includes: matching key terms, topics, and lesson activities with the content strands and essential skills included in the state science framework. By developing a searchable database containing climate resources already aligned with state standards, CLiPSE will have made these resources more appealing to educators in the SE, increasing the likelihood of resources being implemented in the classroom. The CLiPSE Climate Science Team has also created an inventory of scientifically sound, informal resources, which will be available for dispersion to appropriate audiences and communities. Cataloged resources, both formal and informal, grouped by a variety of means, to include audience, grade level, and resource

Targeted Prostate Biopsy: Lessons Learned Midst the Evolution of a Disruptive Technology.

Science.gov (United States)

Nassiri, Nima; Natarajan, Shyam; Margolis, Daniel J; Marks, Leonard S

2015-09-01

Lessons learned during a 6-year experience with more than 1200 patients undergoing targeted prostate biopsy via MRI/ultrasound fusion are reported: (1) the procedure is safe and efficient, requiring some 15-20 minutes in an office setting; (2) MRI is best performed by a radiologist with specialized training, using a transabdominal multiparametric approach and preferably a 3T magnet; (3) grade of MRI suspicion is the most powerful predictor of biopsy results, eg, Grade 5 usually represents cancer; (4) some potentially important cancers (15%-30%) are MRI-invisible; (5) Targeted biopsies provide >80% concordance with whole-organ pathology. Early enthusiasm notwithstanding, cost-effectiveness is yet to be resolved, and the technologies remain in evolution. Copyright © 2015 Elsevier Inc. All rights reserved.

Coping with Atmospheric Turbulence in the Selection of Laser Hardening Technology for FCS Targeting Systems

National Research Council Canada - National Science Library

Pritchett, Timothy M

2004-01-01

... by frequency-agile battlefield lasers at both long and short range. Evidently, the selection of sensor protection technologies for incorporation into the final targeting system will be based on their optical limiting performance under field conditions...

Using Audience Response Technology to provide formative feedback on pharmacology performance for non-medical prescribing students--a preliminary evaluation.

Science.gov (United States)

Mostyn, Alison; Meade, Oonagh; Lymn, Joanne S

2012-11-13

The use of anonymous audience response technology (ART) to actively engage students in classroom learning has been evaluated positively across multiple settings. To date, however, there has been no empirical evaluation of the use of individualised ART handsets and formative feedback of ART scores. The present study investigates student perceptions of such a system and the relationship between formative feedback results and exam performance. Four successive cohorts of Non-Medical Prescribing students (n=107) had access to the individualised ART system and three of these groups (n=72) completed a questionnaire about their perceptions of using ART. Semi-structured interviews were carried out with a purposive sample of seven students who achieved a range of scores on the formative feedback. Using data from all four cohorts of students, the relationship between mean ART scores and summative pharmacology exam score was examined using a non-parametric correlation. Questionnaire and interview data suggested that the use of ART enhanced the classroom environment, motivated students and promoted learning. Questionnaire data demonstrated that students found the formative feedback helpful for identifying their learning needs (95.6%), guiding their independent study (86.8%), and as a revision tool (88.3%). Interviewees particularly valued the objectivity of the individualised feedback which helped them to self-manage their learning. Interviewees' initial anxiety about revealing their level of pharmacology knowledge to the lecturer and to themselves reduced over time as students focused on the learning benefits associated with the feedback.A significant positive correlation was found between students' formative feedback scores and their summative pharmacology exam scores (Spearman's rho = 0.71, N=107, p<.01). Despite initial anxiety about the use of individualised ART units, students rated the helpfulness of the individualised handsets and personalised formative feedback highly

Using Audience Response Technology to provide formative feedback on pharmacology performance for non-medical prescribing students - a preliminary evaluation

Directory of Open Access Journals (Sweden)

Mostyn Alison

2012-11-01

Full Text Available Abstract Background The use of anonymous audience response technology (ART to actively engage students in classroom learning has been evaluated positively across multiple settings. To date, however, there has been no empirical evaluation of the use of individualised ART handsets and formative feedback of ART scores. The present study investigates student perceptions of such a system and the relationship between formative feedback results and exam performance. Methods Four successive cohorts of Non-Medical Prescribing students (n=107 had access to the individualised ART system and three of these groups (n=72 completed a questionnaire about their perceptions of using ART. Semi-structured interviews were carried out with a purposive sample of seven students who achieved a range of scores on the formative feedback. Using data from all four cohorts of students, the relationship between mean ART scores and summative pharmacology exam score was examined using a non-parametric correlation. Results Questionnaire and interview data suggested that the use of ART enhanced the classroom environment, motivated students and promoted learning. Questionnaire data demonstrated that students found the formative feedback helpful for identifying their learning needs (95.6%, guiding their independent study (86.8%, and as a revision tool (88.3%. Interviewees particularly valued the objectivity of the individualised feedback which helped them to self-manage their learning. Interviewees’ initial anxiety about revealing their level of pharmacology knowledge to the lecturer and to themselves reduced over time as students focused on the learning benefits associated with the feedback. A significant positive correlation was found between students’ formative feedback scores and their summative pharmacology exam scores (Spearman’s rho = 0.71, N=107, p Conclusions Despite initial anxiety about the use of individualised ART units, students rated the helpfulness of the

Using Audience Response Technology to provide formative feedback on pharmacology performance for non-medical prescribing students - a preliminary evaluation

Science.gov (United States)

2012-01-01

Background The use of anonymous audience response technology (ART) to actively engage students in classroom learning has been evaluated positively across multiple settings. To date, however, there has been no empirical evaluation of the use of individualised ART handsets and formative feedback of ART scores. The present study investigates student perceptions of such a system and the relationship between formative feedback results and exam performance. Methods Four successive cohorts of Non-Medical Prescribing students (n=107) had access to the individualised ART system and three of these groups (n=72) completed a questionnaire about their perceptions of using ART. Semi-structured interviews were carried out with a purposive sample of seven students who achieved a range of scores on the formative feedback. Using data from all four cohorts of students, the relationship between mean ART scores and summative pharmacology exam score was examined using a non-parametric correlation. Results Questionnaire and interview data suggested that the use of ART enhanced the classroom environment, motivated students and promoted learning. Questionnaire data demonstrated that students found the formative feedback helpful for identifying their learning needs (95.6%), guiding their independent study (86.8%), and as a revision tool (88.3%). Interviewees particularly valued the objectivity of the individualised feedback which helped them to self-manage their learning. Interviewees’ initial anxiety about revealing their level of pharmacology knowledge to the lecturer and to themselves reduced over time as students focused on the learning benefits associated with the feedback. A significant positive correlation was found between students’ formative feedback scores and their summative pharmacology exam scores (Spearman’s rho = 0.71, N=107, pstudents rated the helpfulness of the individualised handsets and personalised formative feedback highly. The significant correlation between ART

The development of uranium foil farication technology utilizing twin roll method for Mo-99 irradiation target

CERN Document Server

Kim, C K; Park, H D

2002-01-01

MDS Nordion in Canada, occupying about 75% of global supply of Mo-99 isotope, has provided the irradiation target of Mo-99 using the rod-type UAl sub x alloys with HEU(High Enrichment Uranium). ANL (Argonne National Laboratory) through co-operation with BATAN in Indonesia, leading RERTR (Reduced Enrichment for Research and Test Reactors) program substantially for nuclear non-proliferation, has designed and fabricated the annular cylinder of uranium targets, and successfully performed irradiation test, in order to develop the fabrication technology of fission Mo-99 using LEU(Low Enrichment Uranium). As the uranium foils could be fabricated in laboratory scale, not in commercialized scale by hot rolling method due to significant problems in foil quality, productivity and economic efficiency, attention has shifted to the development of new technology. Under these circumstances, the invention of uranium foil fabrication technology utilizing twin-roll casting method in KAERI is found to be able to fabricate LEU or...

Experio: a design for novel audience participation in club settings

NARCIS (Netherlands)

van Hout, B.F.K.; Giacolini, L.; Hengeveld, B.J.; Funk, M.; Frens, J.W.

2014-01-01

When looking at modern music club settings, especially in the area of electronic music, music is consumed in a unidirectional way – from DJ or producer to the audience – with little direct means to influence and participate. In this paper we challenge this phenomenon and aim for a new bond between

Pedro Gutierrez Bueno's Textbooks: Audiences, Teaching Practices and Chemical Revolution

Science.gov (United States)

Sanchez, Jose Ramon Bertomeu; Belmar, Antonio Garcia

2006-01-01

Pedro Gutierrez Bueno wrote two editions of a chemistry textbook between 1788 and 1802. The paper offers a comparative view of both editions taking into account Gutierrez Bueno's biography, his intended audience and the changes related to the so-called chemical revolution. Some conclusions are at odds with common images about scientific…

The CRISPR-Cas9 technology: Closer to the ultimate toolkit for targeted genome editing.

Science.gov (United States)

Quétier, Francis

2016-01-01

The first period of plant genome editing was based on Agrobacterium; chemical mutagenesis by EMS (ethyl methanesulfonate) and ionizing radiations; each of these technologies led to randomly distributed genome modifications. The second period is associated with the discoveries of homing and meganuclease enzymes during the 80s and 90s, which were then engineered to provide efficient tools for targeted editing. From 2006 to 2012, a few crop plants were successfully and precisely modified using zinc-finger nucleases. A third wave of improvement in genome editing, which led to a dramatic decrease in off-target events, was achieved in 2009-2011 with the TALEN technology. The latest revolution surfaced in 2013 with the CRISPR-Cas9 system, whose high efficiency and technical ease of use is really impressive; scientists can use in-house kits or commercially available kits; the only two requirements are to carefully choose the location of the DNA double strand breaks to be induced and then to order an oligonucleotide. While this close-to- ultimate toolkit for targeted editing of genomes represents dramatic scientific progress which allows the development of more complex useful agronomic traits through synthetic biology, the social acceptance of genome editing remains regularly questioned by anti-GMO citizens and organizations. Copyright © 2015 Elsevier Ireland Ltd. All rights reserved.

Effects of online advertising format and persuasion knowledge on audience reactions

NARCIS (Netherlands)

Tutaj, K.; van Reijmersdal, E.A.

2012-01-01

In an experiment (N = 99), effects of subtle and prominent online advertising formats, respectively sponsored content and banner ads, on audience reactions toward the advertisement are tested. In addition, the role of several persuasion knowledge elements such as understanding of persuasive intent

Extending IPY Data to a Wider Audience

Science.gov (United States)

Turrin, M.; Bell, R. E.; Pfirman, S. L.

2010-12-01

Perhaps the most significant IPY contribution to science education was the vast amount of data collected at the polar-regions on Earth systems and processes that was made immediately available to teachers and curriculum developers. Supplementing textbooks with the Internet as an education partner, allowed participating teachers to transform science education through: their use of current data as an integral component of their classroom teaching; their training of students to seek out data as evidence of Earth processes; and their instruction to students on how to validate sources and uses of data. Yet, for every teacher and student who has been part of this successful IPY outreach there are many more who have not been reached, don’t know how to include polar science into their coursework, or don’t comfortably work with data. Our experience with data education projects suggests that to reach the next round of students, teachers, educators and the wider adult population we need to translate this data so it is accessible through carefully constructed activities, simulations, and games. In addition we need to actively seek new partnership and outlet opportunities. The collected measurements tell us that our poles are warming on a human timescale. Using data to tell the story, the unambiguous signal of warming makes it accessible to a much broader audience. Our experience has shown that, for a novice population working with data, the educational effectiveness is significantly enhanced when the signal in the data is strong and the Earth processes are clear. Building upon IPY data and resources, focusing on the Earth’s changing climate, and working with partnerships developed over the last two years, Lamont has put together several new education and outreach collaborations. Our goal is to reach new audiences through: 1) Inventorying, Assessing and Planning - Through an NSF planning grant we are leveraging IPY connections and findings in a Polar Climate Education

BRICS soft power promotion: Dataset for media preference and use pattern among the Russian audience who follow the development of BRICS

Directory of Open Access Journals (Sweden)

N. Zavyalova

2018-02-01

Full Text Available The focal point of the paper is an attempt to identify the most effective way to offer the information about BRICS-related subjects. BRICS organization has already become the topical issue of our research. This paper highlights the research of the best way to deliver BRICS messages. Communication plays a pivotal role in our present-day life. It is essential for a wide range of technologies. Therefore, our study has several objectives, i.e., to describe the difference between the Internet-oriented communication and the communication supported by television and press. These data may be useful for a more effective coverage of BRICS-related subjects. Another important objective is the analysis of implied information given on official BRICS-related websites. The data collection procedure is as follows. The central concern of the paper is the best media format which we tried to calculate using the data from official BRICS summit websites in Russia and China. These data are compared with the results of our own survey which we conducted with the help of a specially designed questionnaire. The experiment does not include any ethical issues but is purely descriptive in its nature and contains the information about data processing. The target audience of the research are professionals engaged in the field of BRICS news coverage, BRICS analytics and BRICS expertise. Keywords: Communication, Format, Strategy, Soft power, Rising power

BRICS soft power promotion: Dataset for media preference and use pattern among the Russian audience who follow the development of BRICS.

Science.gov (United States)

Zavyalova, N; Akhmetshin, E M

2018-02-01

The focal point of the paper is an attempt to identify the most effective way to offer the information about BRICS-related subjects. BRICS organization has already become the topical issue of our research. This paper highlights the research of the best way to deliver BRICS messages. Communication plays a pivotal role in our present-day life. It is essential for a wide range of technologies. Therefore, our study has several objectives, i.e., to describe the difference between the Internet-oriented communication and the communication supported by television and press. These data may be useful for a more effective coverage of BRICS-related subjects. Another important objective is the analysis of implied information given on official BRICS-related websites. The data collection procedure is as follows. The central concern of the paper is the best media format which we tried to calculate using the data from official BRICS summit websites in Russia and China. These data are compared with the results of our own survey which we conducted with the help of a specially designed questionnaire. The experiment does not include any ethical issues but is purely descriptive in its nature and contains the information about data processing. The target audience of the research are professionals engaged in the field of BRICS news coverage, BRICS analytics and BRICS expertise.

Technology strategy for subsea processing and transport; Technology Target Areas; TTA6 - Subsea processing and transportation

Energy Technology Data Exchange (ETDEWEB)

2008-07-01

OG21 (www.OG21.org) Norway's official technology strategy for the petroleum sector issued a revised strategy document in November 2005 (new strategy planned in 2009). In this document 'Subsea processing and transport' was identified as one of the eight new technology target areas (TTAs). The overall OG21 strategy document is on an aggregated level, and therefore the Board of OG21 decided that a sub-strategy for each TTA was needed. This document proposes the sub-strategy for the technology target area 'Subsea processing and transport' which covers the technology and competence necessary to effectively transport well stream to a platform or to onshore facilities. This includes multiphase flow modelling, flow assurance challenges to avoid problems with hydrates, asphaltenes and wax, subsea or downhole fluid conditioning including bulk water removal, and optionally complete water removal, and sand handling. It also covers technologies to increase recovery by pressure boosting from subsea pumping and/or subsea compression. Finally it covers technologies to facilitate subsea processing such as control systems and power supply. The vision of the Subsea processing and transport TTA is: Norway is to be the leading international knowledge- and technology cluster in subsea processing and transport: Sustain increased recovery and accelerated production on the NCS by applying subsea processing and efficient transport solutions; Enable >500 km gas/condensate multiphase well stream transport; Enable >200 km oil-dominated multiphase well stream transport; Enable well stream transport of complex fluids; Enable subsea separation, boosting compression, and water injection; Enable deepwater developments; Enable environmentally friendly and energy efficient field development. Increase the export of subsea processing and transport technology: Optimize technology from the NCS for application worldwide; Develop new technology that can meet the challenges found in

Making Sense of Shakespeare: a Cultural Icon for Contemporary Audiences

Directory of Open Access Journals (Sweden)

Michael Olsson

2013-11-01

Full Text Available The works of William Shakespeare are more popular in the 21st century than ever before, Why are theatre and audiences around the globe still drawn to his work? How do they make sense of these texts in ways that resonate with their cosmopolitan, contemporary audiences? This article uses the findings of a study interviewing 35 theatre professionals in Canada, Finland and the United Kingdom to explore these issues. Theoretically and methodologically, it is a bricollage, drawing on a range of approaches including Foucault’s discourse analysis, Hobsbawm’s invented traditions and Dervin’s Sense-Making to understand participants sense-making as an affective, embodied social practice. It argues that attempting to understand the significance of a major cultural icon such as Shakespeare in contemporary cosmopolitan civil society needs to recognise the many meanings, roles and significances that surround him and that this complexity makes it unlikely that any one theoretical lens will prove adequate on its own. DOI: http://dx.doi.org/10.5130/ccs.v5i3.3640

Social facilitation of cognition in rhesus monkeys: audience vs. coaction

Directory of Open Access Journals (Sweden)

Amélie J. Reynaud

2015-12-01

Full Text Available Social psychology has long established that the mere presence of a conspecific, be it an active co-performer (coaction effect, or a passive spectator (audience effect changes behavior in humans. Yet, the process mediating this fundamental social influence has so far eluded us. Brain research and its nonhuman primate animal model, the rhesus macaque, could shed new light on this long debated issue. For this approach to be fruitful, however, we need to improve our patchy knowledge about social presence influence in rhesus macaques. Here, seven adults (two dyads and one triad performed a simple cognitive task consisting in touching images to obtain food treats, alone versus in presence of a co-performer or a spectator. As in humans, audience sufficed to enhance performance to the same magnitude as coaction. Effect sizes were however 4 times larger than those typically reported in humans in similar tasks. Both findings are an encouragement to pursue brain and behavior research in the rhesus macaque to help solve the riddle of social facilitation mechanisms.

Leveraging CosmoQuest: Quantitative Analysis of Audience Interests and Behaviors

Science.gov (United States)

Buxner, S.; Gay, P.; Bakerman, M. N.; Graziano, N.; Murph, S.; Reiheld, A.

2017-12-01

Online science education projects have the potential to reach larger audiences than any other form of public engagement. For this potential to be realized, educators and communicators must get their message heard above the roar of competing content - the news, memes, games, and gossip that dominate online spaces. Once heard, projects must further inspire engagement, and that engagement needs to be meaningful so that it motivates and supports learning. The CosmoQuest project, launched in 2012, has been collecting data on what factors trigger engagement, and how social media in particular can be used to learn about audiences interests, and measure what kinds of messages trigger interaction. This study examines the interplay between social media frequency and messaging, and user engagement in educational content and citizen science. It further data mines Twitter to directly measure the interests of people who follow CosmoQuest on social media. This information will allow us to effectively recruit new people from space science adjacent interests, and to effectively engage them through research validated strategies.

Changing Resistant Audience Attitudes Using Social Judgment Theory's "Anchor" Point Perspectives

Science.gov (United States)

Ramos Salazar, Leslie

2017-01-01

Courses: Public Speaking, Business and Professional Communication, Persuasion, or any other skill-based oral communication course. Objectives: Students will practice the development and demonstration of persuasive arguments in this single-class social judgment theory activity to improve their ability to change resistant audience attitudes.

"Like throwing a bowling ball at a battle ship" audience responses to Australian news stories about alcohol pricing and promotion policies: a qualitative focus group study.

Directory of Open Access Journals (Sweden)

Andrea S Fogarty

Full Text Available INTRODUCTION: Policies affecting alcohol's price and promotion are effective measures to reduce harms. Yet policies targeting populations are unpopular with the public, whose views can be influenced by news framings of policy narratives. In Australia, alcohol taxation receives high news coverage, while advertising restrictions have not until recently, and narratives are highly contested for each. However, research specifically examining how audiences respond to such news stories is scant. We sought to explore audience understanding of news reports about two alcohol policy proposals. METHOD: From June to August 2012, 46 participants were recruited for 8 focus groups in age-brackets of young people aged 18-25 years, parents of young people, and adults aged 25 or older. Groups were split by education. Participants were asked their prior knowledge of alcohol policies, before watching and discussing four news stories about alcohol taxation and advertising. RESULTS: Participants were clear that alcohol poses problems, yet thought policy solutions were ineffective in a drinking culture they viewed as unamenable to change and unaffected by alcohol's price or promotion. Without knowledge of its actual effect on consumption, they cited the 2008 alcopops tax as a policy failure, blaming cheaper substitution. Participants had low knowledge of advertising restrictions, yet were concerned about underage exposure. They offered conditional support for restrictions, while doubting its effectiveness. There was marked distrust of statistics and news actors in broadcasts, yet discussions matched previous research findings. CONCLUSIONS: News coverage has resulted in strong audience understanding of alcohol related problems but framed solutions have not always provided clear messages, despite audience support for policies. Future advocacy will need to continue recent moves to address the links between alcohol's price and promotion with the drinking culture, as well

Роль информационных технологий в маркетинге

OpenAIRE

Епифанцев, И. Д.; Фангманн, Галина Олеговна

2016-01-01

The success in business consists in his marketing. He allows the manager to define his target audience, he allows to watch tendencies of the market and basic needs of consumers. The general marketing covers the public relations, advertizing, advance and sales. It positively influences business growth. Many types of marketing help to attract large audience of potential clients. One of them is marketing of information technologies.

Audience Perception of Nollywood Films | Agba | Lwati: A Journal of ...

African Journals Online (AJOL)

The stimulus providing the drive into the writing of the article titled: audience perception of Nollywood Films in Nigeria arises as a result of the severe perceptual criticism about Nollywood Films even to the point of suggesting that the product of the industry should be of no use. Thus, this article is written after an empirical ...

The effect of interventions on Twitter in four target groups using different measures of influence

NARCIS (Netherlands)

Maanen, P.P. van; Wijn, R.; Boertjes, E.

2014-01-01

In this paper, the influence of interventions on Twitter users is studied. We define influence in (a) number of participants, (b) size of the audience, (c) amount of activity, and (d) reach. Influence is studied for four different target groups: (a) politicians, (b) journalists, (c) employees and

Interface of Linguistic and Visual Information During Audience Design.

Science.gov (United States)

Fukumura, Kumiko

2015-08-01

Evidence suggests that speakers can take account of the addressee's needs when referring. However, what representations drive the speaker's audience design has been less clear. This study aims to go beyond previous studies by investigating the interplay between the visual and linguistic context during audience design. Speakers repeated subordinate descriptions (e.g., firefighter) given in the prior linguistic context less and used basic-level descriptions (e.g., man) more when the addressee did not hear the linguistic context than when s/he did. But crucially, this effect happened only when the referent lacked the visual attributes associated with the expressions (e.g., the referent was in plain clothes rather than in a firefighter uniform), so there was no other contextual cue available for the identification of the referent. This suggests that speakers flexibly use different contextual cues to help their addressee map the referring expression onto the intended referent. In addition, speakers used fewer pronouns when the addressee did not hear the linguistic antecedent than when s/he did. This suggests that although speakers may be egocentric during anaphoric reference (Fukumura & Van Gompel, 2012), they can cooperatively avoid pronouns when the linguistic antecedents were not shared with their addressee during initial reference. © 2014 Cognitive Science Society, Inc.

Small Influence of Performing from Memory on Audience Evaluation

Directory of Open Access Journals (Sweden)

Reinhard Kopiez

2017-09-01

Full Text Available This study investigates the influence of an actual music stand on the evaluation of a videotaped audio-visual solo instrumental performance. Previous research has provided evidence that the presence of a score or music stand (obstructing the audience's view of the performer might negatively influence the evaluation of the performance. However, due to methodological ambiguities, results in previous studies cannot be regarded as definitive. Thus, we conducted a replication study of Williamon (1999 with better control over confounding variables (e.g., varying levels of technical proficiency in different conditions. A violoncello player performed two pieces for solo instrument: once with a music stand on stage (pretending to play from score and once without. The level of technical proficiency was kept constant in both performance presentations by the use of a pre-recorded, well-rehearsed performance from memory. Audio tracks were synchronized with the performance movements in a playback paradigm. Based on the performance evaluations from a web-based experiment (N = 471 participants, we found a significant but small effect size for the main effect of performance presentation (with vs. without music stand (d = 0.23. We conclude that the audience's appreciation of a particular performance from memory might be based on factors other than the objective performance quality.

Supporting science in developing countries using open technologies

International Nuclear Information System (INIS)

Canessa, Enrique; Zennaro, Marco; Fonda, Carlo

2009-01-01

We describe our contributions in using information and communication technologies (ICT) to address the digital and knowledge divides in developing regions. These include the implementation of new prototype systems using state-of-the-art, low-cost technologies based on the scientific audience, the local information technology infrastructure and the level of support available from local technical staff. Efforts are made to provide the necessary capacity and know-how to understand and manage their available information infrastructure with the final goal of supporting their science to allow participation at an international level

Chemical Genomics and Emerging DNA Technologies in the Identification of Drug Mechanisms and Drug Targets

DEFF Research Database (Denmark)

Olsen, Louise Cathrine Braun; Færgeman, Nils J.

2012-01-01

and validate therapeutic targets and to discover drug candidates for rapidly and effectively generating new interventions for human diseases. The recent emergence of genomic technologies and their application on genetically tractable model organisms like Drosophila melanogaster,Caenorhabditis elegans...... critical roles in the genomic age of biological research and drug discovery. In the present review we discuss how simple biological model organisms can be used as screening platforms in combination with emerging genomic technologies to advance the identification of potential drugs and their molecular...

Why does Danish TV Drama Travel? A Three-Tier Seven-Country Audience Study on the Rise of Denmark’s Transnational TV Culture

DEFF Research Database (Denmark)

Jensen, Pia Majbritt

on media reception and media geography. Buyers are a critical first audience for any imported content; they are the gatekeepers to the importing market. Distributors and international buyers will therefore be interviewed about the reasons for buying the Danish series. What are the special attractions......Part of the panel 'Challenging America in the realm of quality TV drama: The international success of Danish TV drama series' This paper, which is part of the ‘Challenging America in the realm of quality TV drama’ panel, introduces the audience study methodology designed for the collaborative...... research project What Makes Danish TV Drama Travel?. For the audience research, conducted in Australia, Brazil, Germany, Japan, Turkey, UK and the USA, I have developed a three-tier audience model. The three types of audiences believed to be important in the recent and unprecedented global success...

Science and Technology Review October/November 2011

Energy Technology Data Exchange (ETDEWEB)

Nikolic, Rebecca J. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States)

2011-08-25

At Lawrence Livermore National Laboratory, we focus on science and technology research to ensure our nation’s security. We also apply that expertise to solve other important national problems in energy, bioscience, and the environment. Science & Technology Review is published eight times a year to communicate, to a broad audience, the Laboratory’s scientific and technological accomplishments in fulfilling its primary missions. The publication’s goal is to help readers understand these accomplishments and appreciate their value to the individual citizen, the nation, and the world. This is the October/November 2011 issue, with the cover story being "Proton Therapy Advances Cancer Treatment."

Disruptive Innovation in Air Measurement Technology: Reality ...

Science.gov (United States)

This presentation is a big picture overview on the changing state of air measurement technology in the world, with a focus on the introduction of low-cost sensors into the market place. The presentation discusses how these new technologies may be a case study in disruptive innovation for the air pollution measurement field. The intended audience is primarily those with experience in air pollution measurement methods, but much of the talk is accessible to the general public. This is a keynote presentation on emerging air monitoring technology, to be provided at the AWMA measurements conference in March, 2016.

Great bowerbirds create theaters with forced perspective when seen by their audience.

Science.gov (United States)

Endler, John A; Endler, Lorna C; Doerr, Natalie R

2010-09-28

Birds in the infraorder Corvida [1] (ravens, jays, bowerbirds) are renowned for their cognitive abilities [2-4], which include advanced problem solving with spatial inference [4-8], tool use and complex constructions [7-10], and bowerbird cognitive ability is associated with mating success [11]. Great bowerbird males construct bowers with a long avenue from within which females view the male displaying over his bower court [10]. This predictable audience viewpoint is a prerequisite for forced (altered) visual perspective [12-14]. Males make courts with gray and white objects that increase in size with distance from the avenue entrance. This gradient creates forced visual perspective for the audience; court object visual angles subtended on the female viewer's eye are more uniform than if the objects were placed at random. Forced perspective can yield false perception of size and distance [12, 15]. After experimental reversal of their size-distance gradient, males recovered their gradients within 3 days, and there was little difference from the original after 2 wks. Variation among males in their forced-perspective quality as seen by their female audience indicates that visual perspective is available for use in mate choice, perhaps as an indicator of cognitive ability. Regardless of function, the creation and maintenance of forced visual perspective is clearly important to great bowerbirds and suggests the possibility of a previously unknown dimension of bird cognition. Copyright © 2010 Elsevier Ltd. All rights reserved.

Heckling in Hyde Park: Verbal Audience Participation in Popular Public Discourse

DEFF Research Database (Denmark)

McIlvenny, Paul

1996-01-01

Speakers' Corner is a multicultural setting in a London park at which the general public can actively participate in popular debate. A successful 'soap-box' orator should attract and keep an audience, elicit support from the crowd and gain applause; indeed, a mastery of the crowd, the discourse...

A technology transfer plan for the US Department of Energy's Electric Energy Systems Program

Energy Technology Data Exchange (ETDEWEB)

Harrer, B.J.; Hurwitch, J.W.; Davis, L.J.

1986-11-01

The major objective of this study was to develop a technology transfer plan that would be both practical and effective in promoting the transfer of the products of DOE/EES research to appropriate target audiences. The study drew upon several major components of the marketing process in developing this plan: definition/charcterization of the products being produced by the DOE/EES program, identification/characterization of possible users of the products being produced by the program, and documentation/analysis of the methods currently being used to promote the adoption of DOE/EES products. Fields covered include HVDC, new materials, superconductors, electric field effects, EMP impacts, battery storage/load leveling, automation/processing concepts, normal/emergency operating concepts, Hawaii deep water cable, and failure mechanisms.

“Like Throwing a Bowling Ball at a Battle Ship” Audience Responses to Australian News Stories about Alcohol Pricing and Promotion Policies: A Qualitative Focus Group Study

Science.gov (United States)

Fogarty, Andrea S.; Chapman, Simon

2013-01-01

Introduction Policies affecting alcohol’s price and promotion are effective measures to reduce harms. Yet policies targeting populations are unpopular with the public, whose views can be influenced by news framings of policy narratives. In Australia, alcohol taxation receives high news coverage, while advertising restrictions have not until recently, and narratives are highly contested for each. However, research specifically examining how audiences respond to such news stories is scant. We sought to explore audience understanding of news reports about two alcohol policy proposals. Method From June to August 2012, 46 participants were recruited for 8 focus groups in age-brackets of young people aged 18–25 years, parents of young people, and adults aged 25 or older. Groups were split by education. Participants were asked their prior knowledge of alcohol policies, before watching and discussing four news stories about alcohol taxation and advertising. Results Participants were clear that alcohol poses problems, yet thought policy solutions were ineffective in a drinking culture they viewed as unamenable to change and unaffected by alcohol’s price or promotion. Without knowledge of its actual effect on consumption, they cited the 2008 alcopops tax as a policy failure, blaming cheaper substitution. Participants had low knowledge of advertising restrictions, yet were concerned about underage exposure. They offered conditional support for restrictions, while doubting its effectiveness. There was marked distrust of statistics and news actors in broadcasts, yet discussions matched previous research findings. Conclusions News coverage has resulted in strong audience understanding of alcohol related problems but framed solutions have not always provided clear messages, despite audience support for policies. Future advocacy will need to continue recent moves to address the links between alcohol’s price and promotion with the drinking culture, as well as facilitate

Online public health preparedness training programs: an evaluation of user experience with the technological environment.

Science.gov (United States)

Nambisan, Priya

2010-01-01

preparedness training targeted at diverse audiences including the general public, health care and public health professionals, and emergency responders. Strategies for improving participants' pragmatic, hedonic, sociability and usability experiences are outlined. There are ample opportunities to improve the pragmatic, hedonic, sociability and usability experiences of the target audience. This is critical to improve the participants' learning and retention as well as the completion rates for the courses offered. Online emergency preparedness programs are likely to play a crucial role in preparing emergency responders at all levels in the future and their success has critical implications for public health informatics.

Astronomy's New Messengers: A traveling exhibit to out to a young adult audience

International Nuclear Information System (INIS)

Cavaglia, Marco; Hendry, Martin; Marka, Szabolcs; Reitze, David H; Riles, Keith

2010-01-01

The Laser Interferometer Gravitational-wave Observatory exhibit Astronomy's New Messengers: Listening to the Universe with Gravitational Waves is traveling to colleges, universities, museums and other public institutions throughout the United States. In 2010, an extended version of this exhibit will appear in a New York City venue that is accessible to a large and diverse cross section of the general public. Astronomy's New Messengers primarily communicates with an adolescent and young adult audience, potentially inspiring them into the field of science. Acknowledging that this audience is traditionally a difficult one to attract, the exhibit publicly announces itself in a charismatic fashion to reach its principal goals of broadening the community of people interested in science and encouraging interest in science among young people.

Move Your Audience to Action: Using YouTube to Teach Persuasion

Science.gov (United States)

Quagliata, Andrew B.

2014-01-01

For more than 75 years, instructors have taught students to use Monroe's (1935) Motivated Sequence (MMS) when organizing speeches designed to move audiences to action. However, modern approaches to teaching the sequence are needed to help instructors remain relevant and effective. This activity advocates the use of constructivist pedagogical…

Physics and technology of inertial fusion energy targets chambers and drivers. Proceedings of a technical meeting

International Nuclear Information System (INIS)

2005-09-01

The third IAEA Technical Meeting on Physics and Technology of Inertial Fusion Energy Targets and Chambers took place 11-13 October 2004 in the Yousung Hotel Daejon, Republic of Korea. The first meeting was held in Madrid, Spain, 7-9 June 2000, and the second one in San Diego, California, 17-19 June 2002. Nuclear fusion has the promise of becoming an abundant energy source with good environmental compatibility. Excellent progress has been made in controlled nuclear fusion research on both magnetic and inertial approaches for plasma confinement. The IAEA plays a pro-active role to catalyze innovation and enhance worldwide commitment to fusion. This is done by creating awareness of the different concepts of magnetic as well as inertial confinement. The International Fusion Research Council (IFRC) supports the IAEA in the development of strategies to enhance fusion research in Member States. As part of the recommendations, a technical meeting on the physics and technology of inertial fusion energy (IFE) was proposed in one of the council meetings. The objective of the technical meeting was to contribute to advancing the understanding of targets and chambers for all proposed inertial fusion energy power plant designs. The topics to be covered were: Target design and physics, chamber design and physics, target fabrication injection and Tritium handling, assessment of safety, environment and economy aspect of IFE. It was recognized by the International Advisory Committee that the scope of the meeting should also include fusion drivers. The presentations of the meeting included target and chamber physics and technology for all proposed IFE plant concepts (laser driven, heavy-ion driven, Z-pinches, etc.). The final Research Coordination Meeting of the Coordinated Research Project on Elements of Power Plant Design for Inertial Fusion Energy, including further new results and achievements, followed the technical meeting. Twenty-nine participants from 12 countries participated

The sociological investigation of the audience of the Opera of the National theater in Belgrade

Directory of Open Access Journals (Sweden)

Hadžibulić Sabina

2012-01-01

Full Text Available The Opera of the National Theater in Belgrade was founded in 1920, but it is well known that opera performances were held long before its official opening. Despite the fact that this is the sole opera house in Belgrade (and one of the only two in Serbia, as well as the fact that it did not face any strong audience fluctuation, it is unusual that no one ever tried to investigate and profile its audience. During the last decades we were witnessing the popularization of the opera via various medias, as well as development and extention of the music industry, which surely changed its social status. The aim of the investigation that is going to be presented is to discover if this social life of opera changed its audience and does it still consists of - according to stereotypes - elderly, high educated individuals of certain professions and high material standards, i.e. at which level the opera is present in the private and public sphere of their lives.

Progress of Grid technology in Argentina: Lessons learned from EELA

International Nuclear Information System (INIS)

Dova, M. T.; Grunfeld, C.; Monticelli, F.; Tripiana, M.; Veiga, A.; Ambrosi, V.; Barbieri, A.; Diaz, J.; Luengo, M.; Macia, M.; Molinari, L.; Veonosa, P.; Zabaljauregui, M.

2007-01-01

The EELA project aimed to create a collaboration network between Europe and Latin American for training in Grid technologies and the deployment of a pilot Grid infrastructure for e-science applications. Grid computing has emerged as an important new field, and its development in Argentina is particularly important for a number of reasons, such as that Argentina has recently joined the ATLAS collaboration at CERN and the increasing interest in future biomedical applications. The potential of GRID technology is well known, however, its adoption is not a trivial task as it requires significant investment in several areas. In this paper, the achievements and progress in Argentina through close collaboration with EELA are presented. Among these are the deployment of a Grid Certification Authority infrastructure that is a crucial component in the activities of the e-Science community in the country; the deployment, integration and validation of a small local EELA node; installation and running of an analysis ATLAS application on the EELA infrastructure. The experience gained in participating in EELA dissemination events also allowed us to actively promote the GRID and training for its use different target audiences in Argentina and in LA. (Author)

Portrait of a Cult Film Audience: "The Rocky Horror Picture Show."

Science.gov (United States)

Austin, Bruce A.

1981-01-01

Examines the phenomenon of the cult film and the characteristics of the audiences of the "Rocky Horror Picture Show." Suggests that the preparation, waiting, and finally the active participation in the viewing of the film itself appear to be part of a group ritual which characterizes the cult film as an event. (JMF)

NANO supermarket : using speculative design to catalyze a technology debate

NARCIS (Netherlands)

Mensvoort, van K.M.; Vos, C.; Wouters, S.; Konrad, K.; Coenen, C.; Dijkstra, A.; Milburn, C.; Lente, van H.

2013-01-01

The NANO Supermarket is a mobile exhibition, which presents specula-tive, debate-provoking nanotechnology products that might arrive on the market within the next decades. The products function as scenarios for potential techno-logical futures that invite a broad audience to discuss the impact of

Effects of ethnic targeting on the perceived effectiveness of cancer prevention messages among latinas and non-latina white women.

Science.gov (United States)

Ramírez, A Susana

2013-01-01

In general, efforts to target Latinos are made through Spanish-language messages, yet 75% of U.S. Latinos are bilingual or English dominant. Acculturation (adapting mainstream traits) is associated with increased lifestyle-related risk behaviors. Latinos maintain cultural traits and ethnic identification even as they appear to acculturate (e.g., through language). This raises questions about how to communicate health information to more-acculturated Latinos who are not reached by traditional Spanish outreach yet may not identify with general-market messages. This study tested the relative efficacy of English-language messages targeted to Latinas, compared with general-market messages, among highly acculturated Latina women and non-Latina White women. In this pair of online experiments, Latinas (n = 715) and non-Latina White women (n = 704) rated the perceived effectiveness of general-market versus Latina-targeted Pap smear and mammogram public service announcements. In 1 of 2 experiments ethnically targeted messages were rated relatively more effective for the intended audience and equally effective for the general audience. The author discusses implications for how campaigns reach U.S. Latinos across the acculturation spectrum.

The entry to Kolarac foundation: Cultural activity and music audience

Directory of Open Access Journals (Sweden)

Hadžibulić Sabina

2016-01-01

Full Text Available The Foundation of Ilija Milosavljević Kolarac (also known as Kolarac Foundation; in Serbian: Kolarčeva zadužbina was established simultaneously with the development of the most important modern cultural institutions in Serbia in the 19th century. The quality and diversity of the program, the ability to recognize important topics in the current time, as well as preservation of the old and encouragement of new ideas in almost all domains of art and science have contributed to its unquestionable reputation throughout the region. However, there have been no significant academic attempts to approach its work analytically and, in particular, its audience. The aim of this paper is to give an overview of the work of Kolarac Foundation by presenting the origin and history of the institution, followed by an analysis of the program of all its activities in the first ten seasons of the new millennium. The central part of the paper is an analysis of its cultural activity in the given period. Finally, by using empirical data, the music audence of Great Hall (Velika Dvorana of Kolarac Foundation is profiled through its basic socio-demographic characteristics and music practices. The music audience mainly consisted of women, highly educated professionals with a high material standard. The share of the oldest and those from 21 to 30 years old is the highest and, at the same time, equal. This audience is authentically fond of music, with no exceptions at all. Its members listen to music on everyday basis, and they were attending concerts in the year before the investigation. They find music to be an inevitable part of their lives, and cannot imagine emotional expression or making friendships without it. Finally, they sincerely like coming to Kolarac Foundation since they find it to be a place that has all the positive treats of a good cultural institution.

Engaging the audience: developing presentation skills in science students.

Science.gov (United States)

Stuart, Ann E

2013-01-01

This article describes a graduate class in presentation skills ("PClass") as a model for how a class with similar objectives, expectations and culture might be mounted for undergraduates. The required class is given for students in neuroscience and physiology programs at the University of North Carolina at Chapel Hill; I describe the class in the years I led it, from 2003-2012. The class structure centered on peer rehearsal, critiquing of PowerPoint, and chalk talks by the students; video-recording of student talks for later review by the student with the instructor; and presentation of polished talks in a formal setting. A different faculty visitor to the class each week gave the students a variety of perspectives. The students also gained insight into their own evolving skills by discussing the strengths and weaknesses of seminars given by visitors to the campus. A unique feature of the class was collaboration with a professional actor from the University's Department of Dramatic Arts, who helped the students develop techniques for keeping the attention of an audience, for speaking with confidence, and for controlling nervousness. The undergraduate campus would be expected to lend itself to this sort of interdisciplinary faculty cooperation. In addition, students worked on becoming adept at designing and presenting posters, introducing speakers graciously and taking charge of the speaker's question session, and speaking to a lay audience.

Science and Faith: Discussing Astronomy Research with Religious Audiences

Science.gov (United States)

Koekemoer, Anton M.

2006-12-01

An important component of our outreach as research astronomers involves interaction with the religious community. From my personal perspective, being an active research astronomer who is also a practicing Christian, I am sometimes invited to present the latest astronomical research to church audiences and other religious groups; belonging to both communities thereby provides a valuable means of contributing to the dialogue between science and religion. These opportunities can be used to explain that science and religion are not necessarily in conflict but can be considered to be quite complementary. For instance, an important aspect of religion deals with the purpose of our existence, while science is more focussed on providing physical explanations for what we observe in the world, using a well-defined scientific process. Hence, religious believers need not necessarily abandon their faith in order to accept mainstream scientific research; these address very different and complementary aspects of our existence. Recent ideas such as Intelligent Design attempt to address the scientific method, but do not address the ultimate religious question of purpose and do not contribute towards reconciling science and religion in this sense. Ultimately, every individual arrives at their own understanding of this rather complex interplay; I will present some personal reflections on general approaches for discussing mainstream astronomical research with religious audiences, aimed at helping to advance the dialogue between religion and science in general.

Intravenous siRNA of brain cancer with receptor targeting and avidin-biotin technology.

Science.gov (United States)

Xia, Chun-Fang; Zhang, Yufeng; Zhang, Yun; Boado, Ruben J; Pardridge, William M

2007-12-01

The effective delivery of short interfering RNA (siRNA) to brain following intravenous administration requires the development of a delivery system for transport of the siRNA across the brain capillary endothelial wall, which forms the blood-brain barrier in vivo. siRNA was delivered to brain in vivo with the combined use of a receptor-specific monoclonal antibody delivery system, and avidin-biotin technology. The siRNA was mono-biotinylated on either terminus of the sense strand, in parallel with the production of a conjugate of the targeting MAb and streptavidin. Rat glial cells (C6 or RG-2) were permanently transfected with the luciferase gene, and implanted in the brain of adult rats. Following the formation of intra-cranial tumors, the rats were treated with a single intravenous injection of 270 microg/kg of biotinylated siRNA attached to a transferrin receptor antibody via a biotin-streptavidin linker. The intravenous administration of the siRNA caused a 69-81% decrease in luciferase gene expression in the intracranial brain cancer in vivo. Brain delivery of siRNA following intravenous administration is possible with siRNAs that are targeted to brain with the combined use of receptor specific antibody delivery systems and avidin-biotin technology.

Target validation for FCV technology development in Japan from energy competition point of view

International Nuclear Information System (INIS)

ENDO Eiichi

2006-01-01

The objective of this work is to validate the technical targets in the governmental hydrogen energy road-map of Japan by analyzing market penetration of fuel cell vehicle(FCV)s and effects of fuel price and carbon tax on it from technology competition point of view. In this analysis, an energy system model of Japan based on MARKAL is used. The results of the analysis show that hydrogen FCVs could not have cost-competitiveness until 2030 without carbon tax, including the governmental actual plan of carbon tax. However, as the carbon tax rate increases, instead of conventional vehicles including gasoline hybrid electric vehicle, hydrogen FCVs penetrate to the market earlier and more. By assuming higher fuel price and severer carbon tax rate, market share of hydrogen FCVs approaches to the governmental goal. This suggests that cheaper vehicle cost and/or hydrogen price than those targeted in the road-map is required. At the same time, achievement of the technical targets in the road-map also allows to attain the market penetration target of hydrogen FCVs in some possible conditions. (authors)

A dedicated fund supports technological innovation

CERN Document Server

Katarina Anthony

2010-01-01

The Knowledge and Technology Transfer (KTT) Group is calling on CERN Departments to take their technology out of the confines of the laboratory and make it ready for dissemination. For the first time, projects can apply for financial support from the newly established KTT Fund.   Scientific inquiry can lead to unexpected developments for society when researchers apply their expertise for public use. CERN actively encourages this transfer of knowledge and technology and, for the first time, has created a dedicated fund to provide financial support to projects aiming at disseminating their technologies to external audiences. CERN’s technology transfer schemes were formalised in the recent Policy on the Management of Intellectual Property in Technology Transfer, approved in March. Revenues generated by commercial exploitation will be distributed between the members of the team that developed the technology, their Department, and the KTT Fund for reinvestment in further KTT projects. &qu...

Getting the Most out of Audience Response Systems: Predicting Student Reactions

Science.gov (United States)

Trew, Jennifer L.; Nelsen, Jacqueline L.

2012-01-01

Audience response systems (ARS) are effective tools for improving learning outcomes and student engagement in large undergraduate classes. However, if students do not accept ARS and do not find them to be useful, ARS may be less effective. Predicting and improving student perceptions of ARS may help to ensure positive outcomes. The present study…

[Optimization study on extraction technology of the seed of Ziziphus jujuba var. spinosa by orthogonal design with multi-targets].

Science.gov (United States)

Wang, Xiao-liang; Zhang, Yu-jie; Chen, Ming-xia; Wang, Ze-feng

2005-05-01

To optimize extraction technology of the seed of Ziziphus jujuba var. spinosa with the targets of the total saponin, total jujuboside A and B and total flavonoids. In the method of one-way and orthogonal tests, ethanol concentration, amount of ethanol, extraction time and extraction times were the factors in orthogonal test, and each factor with three levels. Ethanol concentration and extraction times had significant effect on all the targets, other factors should be selected in accordance with production practice. The best extraction technology is to extract for three times with 8 fold ethanol solution (60%), and 1.5 h each time.

Alignment between Informal Educator Perceptions and Audience Expectations of Climate Change Education

Science.gov (United States)

Stylinski, Cathlyn; Heimlich, Joe; Palmquist, Sasha; Wasserman, Deborah; Youngs, Renae

2017-01-01

To understand the complexities of climate change on educator-visitor relationships, we compared educators' perceptions with audiences' expectations for informal science education institutions. Our findings suggest two disconnects: (a) a professional recognition that climate change education is related to institutional mission but a lack of…

Monarchy, jesters, politicians and audiences Comparison of TV satire in UK and Spain

Directory of Open Access Journals (Sweden)

José Luis Valhondo Crego, Ph. D.

2011-01-01

Full Text Available Satire programmes have become a frequent form of political communication on TV. After the liberalisation of media and the globalization of formats, countries like Spain have adopted satirical formats derived from earlier ones, which relied on old traditions from nearly the inception of television similar to the United Kingdom. The goal of this article is to build a definition of the genre, taking into account the examples of the two mentioned countries and, also, referring to both periods, before and after liberalisation. We will use a comparative methodology relative to the profile of the audiences, of the buffoons of satire and the role played by the politicians through the short history of television satire. The results point to an evolution. During the sixties in the past century, the genre targeted the middle classes, writers tried to popularize politics for a society respectful to the Establishment and politicians censored the program in case it created an imbalance between ideological options during elections. In the nineties, satire jesters acquired the main role in the show and the politicians not only immunized themselves against satire but seemed to take advantage of it.

“Let Me Tell You...”: Audience Engagement Strategies in the Campaign Speeches of Trump, Clinton, and Sanders

Directory of Open Access Journals (Sweden)

Джастин Куам

2016-12-01

Full Text Available Throughout the 2016 campaign, presidential candidate Donald Trump surprised observers with his ability to maintain his popularity in the face of unorthodox and often offensive statements. Trump likely bolstered his electoral chances by appealing to a large segment of voters with whom other candidates failed to align themselves. To quote one news anchor, “People tried to attack Trump; it just didn’t work - voters liked him anyway”. As previous work by Miller (2002; 2004 has shown, systemic functional linguistic (SFL analysis (Halliday & Matthiessen, 2004 can illuminate particular strategies politicians employ to strengthen their arguments and exhort their audiences to join their efforts. In this paper, we employ the SFL-based Engagement framework (White, 2003; Martin & White, 2005 to examine ways in which the 2016 presidential candidates aligned themselves with their audiences. Our analysis of the speeches of Donald Trump, Hillary Clinton, and Bernie Sanders reveals markedly different patterns of interaction with the voters in terms of ways expansive and contractive dialogic strategies are used, an intended audience is identified and thematized, and shared assumptions are made. While Trump makes his arguments in a highly constrained dialogic space, taking the agreement with the audience for granted, his opponents often employ a mix of contractive and expansive argumentative strategies and make more explicit overtures to the audiences whose perspectives they share. This study offers insights as to how each candidate identifies and addresses his or her ideological sympathizers or opponents and exhorts the former to intensify their support.

A Case Study of Three Satellite Technology Demonstration School Sites.

Science.gov (United States)

Law, Gordon

The Satellite Technology Demonstration (STD) represented a cooperative and complex effort involving federal, regional, state and local interests and demonstrated the feasibility of media distribution by communication satellite of social services for rural audiences. As part of a comprehensive evaluation plan, the summative data base was augmented…

"POLAR-PALOOZA" and "International POLAR-PALOOZA": Taking Researchers on the Road to Engage Public Audiences across America, and Around the World

Science.gov (United States)

Haines-Stiles, G.; Akuginow, E.

2010-12-01

POLAR-PALOOZA and its companion project, "International POLAR-PALOOZA" shared the same central premise: that polar researchers, speaking for themselves, could be powerful communicators about the science and mission of the 4th International Polar Year, and could successfully engage a wide variety of public audiences across America and around the world. Supported for the US tour by NSF and NASA, and internationally by NSF alone, the project enlisted more than forty American researchers, and 14 polar scientists from Brazil, China and Australia, to participate in events at science centers and natural history museums, universities, public libraries and schools, and also for targeted outreach to special audiences such as young female researchers in Oklahoma, or the Downtown Rotary in San Diego. Evaluations by two different ISE groups found similar results domestically and internationally. When supported by HD video clips and presenting informally in teams of 3, 4, 5 and sometimes even 6 researchers as part of a fast-paced "show," the scientists themselves were almost always rated as among the most important aspects of the program. Significant understandings about polar science and global climate change resulted, along with a positive impression of the research undertaken during IPY. This presentation at Fall AGU 2010 will present results from the Summative Evaluation of both projects, show representative video clips of the public presentations, share photographs of some of the most dramatically varied venues and candid behind-the-scenes action, and share "Lessons Learned" that can be broadly applied to the dissemination of Earth and space science research. These include: collaboration with partner institutions is never easy. (Duh.) Authentic props (such as ice cores, when not trashed by TSA) make a powerful impression on audiences, and give reality to remote places and complex science. And, most importantly, that since 85% of Americans have never met a scientist, that

The Right Tools for the Job--Technology Options for Adult Online Learning and Collaboration

Science.gov (United States)

Regional Educational Laboratory, 2014

2014-01-01

Many options exist for using technology as a tool for adult learning, and each day, it becomes easier to share information online than it ever has been. Online learning technology has grown from one-sided communications to numerous options for audience engagement and interactivity. This guide introduces a variety of tools, online platforms, and…

Democratization or else vulgarization of cultural capital? The role of social networks in theater’s audience behavior

OpenAIRE

Carmela Milano

2015-01-01

This paper investigates the participation in social networks of theater's audiences. Our purpose is to observe, describe and understand the role of social networks in the consumption behavior of the theater field. In particular, we put the accent on the concept of cultural capital with its social dimension. We realize an exploratory study that consists in a dozen of qualitative semi-structured interviews with theater’s audiences that participate in social networks. We provide an analytical fr...

On Dallas Smythe’s “Audience Commodity”: An Interview with Lee McGuigan and Vincent Manzerolle

Directory of Open Access Journals (Sweden)

Henry Adam Svec

2015-07-01

Full Text Available This interview with Lee McGuigan and Vincent Manzerolle explores some concepts and debates charted by their new co-edited book, The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media, which both celebrates and scrutinizes Dallas Smythe’s canonical 1977 essay, “Communications: Blindspot of Western Marxism”. The discussion covers Smythe’s contribution to the field of media studies and the state of current debates pertaining to the theory of the audience commodity, and it also touches on questions of Smythe’s mainstream reception and legacy.

A Qualitative Approach to Understanding Audience's Perceptions of Creativity in Online Advertising

Science.gov (United States)

McStay, Andrew

2010-01-01

In this paper I seek to inquire upon audience's perceptions of creativity in online advertising--a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews…

How the industry is marketing menthol cigarettes: the audience, the message and the medium.

Science.gov (United States)

Richardson, Amanda; Ganz, Ollie; Pearson, Jennifer; Celcis, Nathalie; Vallone, Donna; Villanti, Andrea C

2015-11-01

Despite declines in overall US cigarette consumption, the menthol cigarette market share has increased in recent years. Advertising contributes to menthol initiation and use, but little has been done to characterise menthol cigarette advertising outside of the point of sale. Two full-service advertising firms were used to develop a library of menthol cigarette advertisements (ads) over a 9-month period (June 2012-February 2013) in the USA. The volume of ads, media channel (direct mail, print, online, email), estimated spend and households reached was summarised overall and by brand in 2013. Direct mail, email and print ads were coded for content and the target audience of print publications was examined. Over the study period, 205 menthol cigarette ads were identified with estimated expenditures exceeding US$31 million, with 70% spent on direct mail ads. Over 90% of ads promoted Camel, Marlboro and Newport menthol cigarettes. A majority (87%) of direct mail ads contained coupons or other incentives known to appeal to price-sensitive customers. Only two brands' print ads appeared during this period: Newport ads focused on themes of sociability and sexuality, and were placed in magazines targeting African-Americans and younger consumers; American Spirit print ads were placed in general interest magazines and predominantly stressed the 'natural' aspects of their brand. The tobacco industry continues to spend millions of dollars promoting menthol cigarettes through channels that preferentially target vulnerable subgroups, such as African-Americans and younger consumers. Public health campaigns to educate and combat the influence of menthol advertising are needed. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/

10 benefits of outsourcing your digital marketing activities 2017

OpenAIRE

Divyang

2017-01-01

Reaching out to customers has changed drastically over the years. With the technology landscape undergoing momentous change, there has been a profound impact in the way companies conduct their business. Businesses have shifted from conventional marketing techniques to novel methods that leave a deeper impact on the audience. Digital marketing places a pivotal role in interesting your target audience, getting them to notice you and eventually converting them into loyal customers. The success o...

Climate change communication through networks and partnerships: A successful model of engaging and educating non-specialist audience in India

Science.gov (United States)

Choudhary, S.; Nayak, R.; Gore, A.

2013-12-01

There is an overwhelming international scientific consensus on climate change; however, the global community still lacks the resolve to implement meaningful solutions. No meaningful solutions can be found without educating and engaging non-scientific community in addressing the climate change. With more than 41 percent of world's population falling under 10-34 years age group, the future citizens, inspiring them is a great challenge for the climate scientists. In order to educate the youth and students in India, a model program named 'Climeducate' was created with the help of scientists in Indian Polar Research Network (IPRN), trained climate leaders in ';The Climate Reality Project', and a local organization (Planature Consultancy Services). This model was developed keeping in mind the obstacles that may be faced in reaching out to non-specialist audiences in different parts of India. The identified obstacles were 1- making such a presentation that could reveal the truth about the climate crisis in a way that ignites the moral courage in non-specialist audience 2- lack of funding for travel and boarding expenses of a climate communicator, 3- language barrier in educating local audiences, 4- logistical arrangements at the venue. In this presentation we will share how all the four obstacles were overcome. Audiences were also given short questionnaires before and after the presentation. Remarkable changes in the pattern of answers, data would be shared in the presentation, were observed between the two questionnaires. More importantly, a significant difference in audience engagement was observed comparing a presentation that integrated scientific data with audiovisuals prepared by The Climate Reality Project Chairman, Al Gore (also Former US Vice President) and the other using simple PowerPoint slides. With the success of this program which was implemented among 500 audiences in the eastern India, we aim to replicate this program soon in other parts of India. This

2010 national progress report on R and D on LEU fuel and target technology in Argentina

International Nuclear Information System (INIS)

Balart, S.; Blaumann, H.; Cristini, P.; Gonzalez, A.G.; Gonzalez, R.; Hermida, J.D.; Lopez, M.; Mirandou, M.; Taboada, H.

2010-01-01

Since last RRFM meeting, CNEA has deployed several related tasks. The RA-6 MTR type reactor, converted its core from HEU to a new LEU silicide one is scaling up the power, according to a protocol requested by the national regulatory body, ARN. CNEA is deploying an intense R and D activity to fabricate both dispersed U-Mo (Al-Si matrix and Al cladding) and monolithic (Zry-4 cladding) miniplates to develop possible solutions to VHD dispersed and monolithic fuels technical problems. Some monolithic 58% enrichment U8%Mo and U10%Mo are being delivered to INL-DoE to be irradiated in ATR reactor core. A conscientious study on compound interphase formation in both cases is being carried out. CNEA, a worldwide leader on LEU technology for fission radioisotope production is providing Brazil with these radiopharmaceutical products and Egypt and Australia with the technology through INVAP SE. CNEA is also committed to improve the diffusion of LEU target and radiochemical technology for radioisotope production and target and process optimization. Future plans include: 1) Fabrication of a LEU dispersed U-Mo fuel prototype following the recommendations of the IAEA's Good Practices document, to be irradiated in a high flux reactor in the frame of the ARG/4/092 IAEA's Technical Cooperation project. 2) Development of LEU very high density monolithic and dispersed U-Mo fuel plates with Zry-4 or Al cladding as a part of the RERTR program. 3) Optimization of LEU target and radiochemical techniques for radioisotope production. (author)

Mining and Reclamation Technology Symposium

Energy Technology Data Exchange (ETDEWEB)

None Available

1999-06-24

The Mining and Reclamation Technology Symposium was commissioned by the Mountaintop Removal Mining/Valley Fill Environmental Impact Statement (EIS) Interagency Steering Committee as an educational forum for the members of the regulatory community who will participate in the development of the EIS. The Steering Committee sought a balanced audience to ensure the input to the regulatory community reflected the range of perspectives on this complicated and emotional issue. The focus of this symposium is on mining and reclamation technology alternatives, which is one of eleven topics scheduled for review to support development of the EIS. Others include hydrologic, environmental, ecological, and socio-economic issues.

Using technology to deliver cost-effective Continuing Professional Development (CPD

Directory of Open Access Journals (Sweden)

Kuldeep Singh

2015-01-01

Full Text Available The work is based on engineering the audio video contents of the didactic presentations at the Regional Symposium on Sleep Medicine delivered to the target audience at NAMSCON 2013. The audio was extracted and then synchronized with Power Points, re-synthesized as SCORM (Sharable Content Object Reference Model compliant packages and integrated with Moodle (Modular Object-Oriented Dynamic Learning Environment as Learning Management System (LMS. The preliminary evaluation results showed high satisfaction with the content, its short loading time and smooth playback. These attributes were demonstrated to be effective in enhancing learning. The Moodle as LMS also allows tracking the participants' progress, involving them in social groups and open discussion forum for further enriching the online content and also helps in statistical analysis through its inbuilt web analytics. The technology is not only flexible and economical but also an effective delivery method for Continuing Professional Development Programmes.Key words: Continuing Professional Development, Learning Management System

Inertial confinement fusion target component fabrication and technology development support: Annual report, October 1, 1995--September 30, 1996

International Nuclear Information System (INIS)

Hoppe, M.

1997-02-01

On December 30, 1990, the U.S. Department of Energy entered into a contract with General Atomics (GA) to be the Inertial Confinement Fusion (ICF) Target Component Fabrication and Technology Development Support contractor. In September 1995 this contract ended and a second contract was issued for us to continue this ICF target support work. This report documents the technical activities of the period October 1, 1995 through September 30, 1996. During this period, GA and our partners WJ Schafer Associates (WJSA) and Soane Technologies, Inc. (STI) were assigned 14 formal tasks in support of the Inertial Confinement Fusion program and its five laboratories. A portion of the effort on these tasks included providing direct open-quotes Onsite Supportclose quotes at Lawrence Livermore National Laboratory (LLNL), Los Alamos National Laboratory (LANL), and Sandia National Laboratory Albuquerque (SNLA). We fabricated and delivered over 800 gold-plated hohlraum mandrels to LLNL, LANL and SNLA. We produced nearly 1,200 glass and plastic target capsules for LLNL, LANL, SNLA and University of Rochester/Laboratory for Laser Energetics (UR/LLE). We also delivered over 100 flat foil targets for Naval Research Lab (NRL) and SNLA in FY96. This report describes these target fabrication activities and the target fabrication and characterization development activities that made the deliveries possible. The ICF program is anticipating experiments at the OMEGA laser and the National Ignition Facility (NIF) which will require capsules containing cryogenic layered D 2 or deuterium-tritium (DT) fuel. We are part of the National Cryogenic Target Program to create and demonstrate viable ways to generate and characterize cryogenic layers. Substantial progress has been made on ways to both create and characterize viable layers. During FY96, significant progress was made in the design of the OMEGA Cryogenic Target System that will field cryogenic targets on OMEGA

Target Glint Suppression Technology.

Science.gov (United States)

1980-09-01

Rayleigh for either horizontal or vertical polarization). 2.1.2 Spatial Characterization. Before the effects of diversity on target detection can be...ncs) dRCS T If the lower intergration limit is taken as zero for the Rayleigh targct model of interest, then this quantity is unbounded. In...port wing, inner section Trailing edge of starboard .:ing, inner section Leading edge of horizontal stabilizer, inner section, port side TLeal, -g

Gene cuisine or Frankenfood? The theory of reasoned action as an audience segmentation strategy for messages about genetically modified foods.

Science.gov (United States)

Silk, Kami J; Weiner, Judith; Parrott, Roxanne L

2005-12-01

Genetically modified (GM) foods are currently a controversial topic about which the lay public in the United States knows little. Formative research has demonstrated that the lay public is uncertain and concerned about GM foods. This study (N = 858) extends focus group research by using the Theory of Reasoned Action (TRA) to examine attitudes and subjective norms related to GM foods as a theoretical strategy for audience segmentation. A hierarchical cluster analysis revealed four unique audiences based on their attitude and subjective norm toward GM foods (ambivalent-biotech, antibiotech, biotech-normer, and biotech individual). Results are discussed in terms of the theoretical and practical significance for audience segmentation.

Tech Select Decision Aide: A Mobile Application to Facilitate Just-in-Time Decision Support for Instructional Designers

Science.gov (United States)

Dabbagh, Nada; Fake, Helen

2017-01-01

With the ubiquitous use of mobile technologies and the increasing demand for just-in-time training, there is a need to prepare and support instructional designers and educators to meet the pedagogical and technological development requirements of their target audience in the most effective and efficient way. This paper reviews the iterative…

Transatlantic Innovations: a new approach to international ideas and technology.

Science.gov (United States)

Evans, Gregory R D; Blondeel, Phillip; Marchac, Daniel; Kinney, Brian; Cunningham, Bruce; Neuhann-Lorenz, Constance

2010-07-01

In April of this past year, Transatlantic Innovations brought a variety of organizations and industry together for an international exchange of ideas, new technology, and current trends in plastic surgery. The meeting was highly interactive and included audience response devices. The focus was on 10 major areas: (1) new surgical techniques; (2) composite allografts versus conventional techniques, facing the future; (3) interspecialty collaboration versus competition; (4) the business of plastic surgery, best practices; (5) the image of the plastic surgeon, branding yourself; (6) medical tourism; (7) publicity; (8) the regulation of innovation, U.S. Food and Drug Administration and European Medicines Agency perspective; (9) the future of plastic surgery, cutting edge technologies; and (10) applications and controversies in fat grafting. The meeting concluded with the 8th International Committee for Quality Assurance, Medical Technologies and Devices in Plastic Surgery Consensus Conference with the development of a consensus statement. Through an interactive audience response system, additional questions and attitudes were asked of the audience and, in real time, international differences were identified, which led to further discussions from panelists. Responses were identified in three major groups: European Union, North America, and the Rest of the World. Responses and data are included in this article. The meeting brought participants, industry, regulators, and educators from both sides of the Atlantic. The interaction of these groups in these outlined topics brought a unique perspective to the meeting and, in the end, volumes of data. We have more in common than we believe. It is our anticipation that as we as plastic surgeons move forward, we can use these interactions to help our own practices but more specifically the specialty as a whole.

United States geothermal technology: Equipment and services for worldwide applications

Energy Technology Data Exchange (ETDEWEB)

NONE

1995-05-01

This document has two intended audiences. The first part, ``Geothermal Energy at a Glance,`` is intended for energy system decision makers and others who are interested in wide ranging aspects of geothermal energy resources and technology. The second part, ``Technology Specifics,`` is intended for engineers and scientists who work with such technology in more detailed ways. The glossary at the end of the document defines many of the specialized terms. A directory of US geothermal industry firms who provide goods and services for clients around the world is available on request.

"Enheduanna-A Manifesto of Falling" Live Brain-Computer Cinema Performance: Performer and Audience Participation, Cognition and Emotional Engagement Using Multi-Brain BCI Interaction.

Science.gov (United States)

Zioga, Polina; Pollick, Frank; Ma, Minhua; Chapman, Paul; Stefanov, Kristian

2018-01-01

The fields of neural prosthetic technologies and Brain-Computer Interfaces (BCIs) have witnessed in the past 15 years an unprecedented development, bringing together theories and methods from different scientific fields, digital media, and the arts. More in particular, artists have been amongst the pioneers of the design of relevant applications since their emergence in the 1960s, pushing the boundaries of applications in real-life contexts. With the new research, advancements, and since 2007, the new low-cost commercial-grade wireless devices, there is a new increasing number of computer games, interactive installations, and performances that involve the use of these interfaces, combining scientific, and creative methodologies. The vast majority of these works use the brain-activity of a single participant. However, earlier, as well as recent examples, involve the simultaneous interaction of more than one participants or performers with the use of Electroencephalography (EEG)-based multi-brain BCIs. In this frame, we discuss and evaluate "Enheduanna-A Manifesto of Falling," a live brain-computer cinema performance that enables for the first time the simultaneous real-time multi-brain interaction of more than two participants, including a performer and members of the audience, using a passive EEG-based BCI system in the context of a mixed-media performance. The performance was realised as a neuroscientific study conducted in a real-life setting. The raw EEG data of seven participants, one performer and two different members of the audience for each performance, were simultaneously recorded during three live events. The results reveal that the majority of the participants were able to successfully identify whether their brain-activity was interacting with the live video projections or not. A correlation has been found between their answers to the questionnaires, the elements of the performance that they identified as most special, and the audience's indicators of

Audience Recall of AIDS PSAs among U.S. and International College Students.

Science.gov (United States)

Lee, Jung-Sook; Davie, William R.

1997-01-01

Shows that audience recall of AIDS public service announcements (PSAs) is related to message appeal types, cultural identity, and gender. Finds that strong emotional appeals are better remembered than rational ones; U.S. viewers recalled more than international participants; and college women recalled more than college men in general, and…

Feeling validated yet? A scoping review of the use of consumer-targeted wearable and mobile technology to measure and improve sleep.

Science.gov (United States)

Baron, Kelly Glazer; Duffecy, Jennifer; Berendsen, Mark A; Cheung Mason, Ivy; Lattie, Emily G; Manalo, Natalie C

2017-12-20

The objectives of this review were to evaluate the use of consumer-targeted wearable and mobile sleep monitoring technology, identify gaps in the literature and determine the potential for use in behavioral interventions. We undertook a scoping review of studies conducted in adult populations using consumer-targeted wearable technology or mobile devices designed to measure and/or improve sleep. After screening for inclusion/exclusion criteria, data were extracted from the articles by two co-authors. Articles included in the search were using wearable or mobile technology to estimate or evaluate sleep, published in English and conducted in adult populations. Our search returned 3897 articles and 43 met our inclusion criteria. Results indicated that the majority of studies focused on validating technology to measure sleep (n = 23) or were observational studies (n = 10). Few studies were used to identify sleep disorders (n = 2), evaluate response to interventions (n = 3) or deliver interventions (n = 5). In conclusion, the use of consumer-targeted wearable and mobile sleep monitoring technology has largely focused on validation of devices and applications compared with polysomnography (PSG) but opportunities exist for observational research and for delivery of behavioral interventions. Multidisciplinary research is needed to determine the uses of these technologies in interventions as well as the use in more diverse populations including sleep disorders and other patient populations. Copyright © 2017 Elsevier Ltd. All rights reserved.

Acting with Technology: Rehearsing for Mixed-Media Live Performances

DEFF Research Database (Denmark)

Barkhuus, Louise; Rossitto, Chiara

2016-01-01

require a different type of engagement from the actors and rehearsing is challenging, as it can be impossible to rehearse with all the functional technology and interaction. Here, we report experiences from a case study of two mixed-media performances; we studied the rehearsal practices of two actors who......Digital technologies provide theater with new possibilities for combining traditional stage-based performances with interactive artifacts, for streaming remote parallel performances and for other device facilitated audience interaction. Compared to traditional theater, mixed-media performances...... and mixed media performances through addressing critical factors of implementing technology into rehearsal practices....

Telecommunication Support System Using Keywords and Their Relevant Information in Videoconferencing — Presentation Method for Keeping Audience's Concentration at Distance Lectures

Science.gov (United States)

Asai, Kikuo; Kondo, Kimio; Kobayashi, Hideaki; Saito, Fumihiko

We developed a prototype system to support telecommunication by using keywords selected by the speaker in a videoconference. In the traditional presentation style, a speaker talks and uses audiovisual materials, and the audience at remote sites looks at these materials. Unfortunately, the audience often loses concentration and attention during the talk. To overcome this problem, we investigate a keyword presentation style, in which the speaker holds keyword cards that enable the audience to see additional information. Although keyword captions were originally intended for use in video materials for learning foreign languages, they can also be used to improve the quality of distance lectures in videoconferences. Our prototype system recognizes printed keywords in a video image at a server, and transfers the data to clients as multimedia functions such as language translation, three-dimensional (3D) model visualization, and audio reproduction. The additional information is collocated to the keyword cards in the display window, thus forming a spatial relationship between them. We conducted an experiment to investigate the properties of the keyword presentation style for an audience. The results suggest the potential of the keyword presentation style for improving the audience's concentration and attention in distance lectures by providing an environment that facilitates eye contact during videoconferencing.

Perceptions of pharmacy students, faculty members, and administrators on the use of technology in the classroom.

Science.gov (United States)

DiVall, Margarita V; Hayney, Mary S; Marsh, Wallace; Neville, Michael W; O'Barr, Stephen; Sheets, Erin D; Calhoun, Larry D

2013-05-13

To gather and evaluate the perceptions of students, faculty members, and administrators regarding the frequency and appropriateness of classroom technology use. Third-year pharmacy students and faculty members at 6 colleges and schools of pharmacy were surveyed to assess their perceptions about the type, frequency, and appropriateness of using technology in the classroom. Upper-level administrators and information technology professionals were also interviewed to ascertain overall technology goals and identify criteria used to adopt new classroom technologies. Four hundred sixty-six students, 124 faculty members, and 12 administrators participated in the survey. The most frequently used and valued types of classroom technology were course management systems, audience response systems, and lecture capture. Faculty members and students agreed that faculty members appropriately used course management systems and audience response systems. Compared with their counterparts, tech-savvy, and male students reported significantly greater preference for increased use of classroom technology. Eighty-six percent of faculty members reported having changed their teaching methodologies to meet student needs, and 91% of the students agreed that the use of technology met their needs. Pharmacy colleges and schools use a variety of technologies in their teaching methods, which have evolved to meet the needs of the current generation of students. Students are satisfied with the appropriateness of technology, but many exhibit preferences for even greater use of technology in the classroom.

Examining Engineering & Technology Students' Acceptance of Network Virtualization Technology Using the Technology Acceptance Model

Science.gov (United States)

Yousif, Wael K.

2010-01-01

This causal and correlational study was designed to extend the Technology Acceptance Model (TAM) and to test its applicability to Valencia Community College (VCC) Engineering and Technology students as the target user group when investigating the factors influencing their decision to adopt and to utilize VMware as the target technology. In…

Accounting for youth audiences' resistances to HIV and AIDS messages in the television drama Tsha Tsha in South Africa.

Science.gov (United States)

Makwambeni, Blessing; Salawu, Abiodun

2018-12-01

Theoretical debates and literature on E-E efforts in Africa have largely focussed on understanding how and why interventions on HIV and AIDS are effective in influencing behaviour change among target communities. Very few studies have sought to investigate and understand why a substantial number of targeted audiences resist the preferred readings that are encoded into E-E interventions on HIV and AIDS. Using cultural studies as its conceptual framework and reception analysis as its methodology, this study investigated and accounted for the oppositional readings that subaltern black South African youths negotiate from Tsha Tsha, an E-E television drama on HIV and AIDS in South Africa. Results from the study show that HIV and AIDS messages in Tsha Tsha face substantial resistances from situated youth viewers whose social contexts of consumption, shared identities, quotidian experiences and subjectivities, provide critical lines along which the E-E text is often resisted and inflected. These findings do not only hold several implications for E-E practice and research, they further reflect the utility of articulating cultural studies and reception analysis into a more nuanced theoretical and methodological framework for evaluating the 'impact' of E-E interventions on HIV and AIDS.

Development of a Browser-Based Mobile Audience Response System for Large Classrooms

Science.gov (United States)

Andergassen, Monika; Guerra, Victor; Ledermüller, Karl; Neumann, Gustaf

2013-01-01

Didactical advantages of audience response systems (ARS) have been discussed extensively ever since they have been used in classes. However, conventional ARS bear some drawbacks, such as requiring specific hardware, generating costs (text messaging based and web service fees) and creating a dependency on external hosts. In this paper we present a…

Selective Exposure to Horror: An Analysis of the Audience for Frightening Films.

Science.gov (United States)

Tamborini, Ron; Stiff, James

A survey of 155 midwestern movie viewers was conducted to determine the factors of the selective exposure and appeal of horror films. Audience members leaving the theatre after viewing "Halloween II" were interviewed using a questionnaire that contained measures of specific reasons for liking horror films as well as measures of several…

Targeted Technology Transfer to US Independents

Energy Technology Data Exchange (ETDEWEB)

Donald F. Duttlinger; E. Lance Cole

2006-09-29

The Petroleum Technology Transfer Council (PTTC) was established by domestic crude oil and natural gas producers in 1994 as a national not-for-profit organization to address the increasingly urgent need to improve the technology-transfer process in the U.S. upstream petroleum industry. Coordinated from a Headquarters (HQ) office in Houston, PTTC maintains an active grassroots program executed by 10 Regional Lead Organizations (RLOs) and two satellite offices (Figure 1). Regional Directors interact with domestic oil and gas producers through technology workshops, resource centers, websites, newsletters, technical publications and cooperative outreach efforts. HQ facilitates inter-regional technology transfer and implements a comprehensive communications program. Active volunteers on the National Board and in Producer Advisory Groups (PAGs) in each of the 10 regions focus effort in areas that will create the most impact for domestic producers. Focused effort by dedicated individuals across the country has enabled PTTC to achieve the milestones outlined in Appendix A.

Online Model Evaluation in a Large-Scale Computational Advertising Platform

OpenAIRE

Shariat, Shahriar; Orten, Burkay; Dasdan, Ali

2015-01-01

Online media provides opportunities for marketers through which they can deliver effective brand messages to a wide range of audiences. Advertising technology platforms enable advertisers to reach their target audience by delivering ad impressions to online users in real time. In order to identify the best marketing message for a user and to purchase impressions at the right price, we rely heavily on bid prediction and optimization models. Even though the bid prediction models are well studie...

Look right through: intention and accident in performer/audience training

OpenAIRE

Whalley, Joanne ‘Bob’; Miller, Lee

2013-01-01

This article was the first attempt to begin to explicitly foreground the place of bodies within our conjoined research / practice. Growing out of a gradual shift towards the training principle that might have value in a conceptual performance art practice (which begun with our contribution to the Choreodrome Lecture Series at The Place, August 2009), this article considers the interplay between bodies – the bodies of performers and the bodies of their audiences. Drawing upon the authors’ trai...

When Is Humiliation More Intense? The Role of Audience Laughter and Threats to the Self

Directory of Open Access Journals (Sweden)

Agneta H. Fischer

2017-04-01

Full Text Available In personal accounts, humiliation is often reported as a very intense, painful, negative emotion. We report two scenario studies in which we explored two factors that may contribute to the intense character of humiliation: (1 unwanted, negative public exposure, and (2 a threat to central aspects of one's identity. Study 1 (N = 115 assessed emotional reactions to a public insult when an audience responded with either laughter or not and when someone from the audience offered support after the insult or no support was offered. Results showed that the intensity of humiliation increased when people laughed after the insult. However, support offered after the insult had no effect on reported humiliation. Study 2 (N = 99 focused on threats to different self-related values and showed stronger reports of humiliation when central self-related values were threatened than when less central self-related values were threatened. Study 2 also replicated the audience-effect from Study 1, but only when central self-related values were threatened and not when less central self-related values were threatened. Limitations of these studies (e.g., the use of scenarios and potential avenues for future research, such as the (long-term consequences of humiliation and humiliation in the context of social media, are discussed.