WorldWideScience

Sample records for technology mass media

  1. Physical activity interventions using mass media, print media, and information technology.

    Science.gov (United States)

    Marcus, B H; Owen, N; Forsyth, L H; Cavill, N A; Fridinger, F

    1998-11-01

    Media-based physical activity interventions include a variety of print, graphic, audiovisual, and broadcast media programs intended to influence behavior change. New information technology allows print to be delivered in personalized, interactive formats that may enhance efficacy. Media-based interventions have been shaped by conceptual models from health education, Social Cognitive Theory, the Transtheoretical Model, and Social Marketing frameworks. We reviewed 28 studies of media-based interventions of which seven were mass media campaigns at the state or national level and the remaining 21 were delivered through health care, the workplace, or in the community. Recall of mass-media messages generally was high, but mass-media campaigns had very little impact on physical activity behavior. Interventions using print and/or telephone were effective in changing behavior in the short term. Studies in which there were more contacts and interventions tailored to the target audience were most effective. A key issue for research on media-based physical activity interventions is reaching socially disadvantaged groups for whom access, particularly to new forms of communication technology, may be limited. There is a clear need for controlled trials comparing different forms and intensities of media-based physical activity interventions. Controlled studies of personalized print, interactive computer-mediated programs, and web-based formats for program delivery also are needed. The integration of media-based methods into public and private sector service delivery has much potential for innovation.

  2. Mass Media

    Institute of Scientific and Technical Information of China (English)

    叶全荣

    2006-01-01

    @@ Every day,we are all influenced by the mass media.Although some critics of the media claim that these means of communication are used mainly to control our thinking and get us to buy products that we don't need,the media also contribute to keeping people informed.In other words,while dangers do exist,the benefits of the media far outweigh(超过)the disadvantages.Most of the messages brought to viewers,listeners,and readers are designed either to inform or to entertain,and neither of these goals can be considered dangerous or harmful.

  3. Subjective Norms as a Driver of Mass Communication Students' Intentions to Adopt New Media Production Technologies

    Science.gov (United States)

    Hopp, Toby M.

    2013-01-01

    In this study, the impact of subjective norms on mass communication students' intentions to adopt new media production technologies was explored. The results indicated that subjective norms play an instrumental role in explaining behavioral intentions to adopt new media technologies. Moreover, the data indicated that public relations students…

  4. Subjective Norms as a Driver of Mass Communication Students' Intentions to Adopt New Media Production Technologies

    Science.gov (United States)

    Hopp, Toby M.

    2013-01-01

    In this study, the impact of subjective norms on mass communication students' intentions to adopt new media production technologies was explored. The results indicated that subjective norms play an instrumental role in explaining behavioral intentions to adopt new media technologies. Moreover, the data indicated that public relations students…

  5. Media Technology

    Directory of Open Access Journals (Sweden)

    Zhou Gang

    2016-01-01

    Full Text Available Modern colleges are faced with the dual pressures of university reform and international competition, how to overcome difficulties, to play the role of modern English teaching in colleges and colleges to enhance the core competitiveness of colleges, colleges and colleges modern English teaching problems to be solved. Based on the current situation of modern colleges in the premise of the Modern media platform fully demonstrated the characteristics and viability of the Modern media English teaching, the necessity of modern English teaching of college Modern media. Discusses the Modern media targeting English teaching and important role is in the English teaching to guide the development of modern colleges modern media.

  6. Media, Minds, and Masses.

    Science.gov (United States)

    Baggot, James; Vino, Faith

    This booklet describes the language arts course "Media, Minds, and Masses," written for the Dade County, Fla., public schools. Topics for the course include the workings of contemporary radio, television, newspapers, magazines, and movies; the present status and power of media; the history and development of media; and the influences of…

  7. Educators and the New Mass Media Technology: The Good, the Bad, and the Ugly.

    Science.gov (United States)

    Martinson, David L.

    1998-01-01

    As important as access to new media technology is how that technology will be used. Secondary school administrators must take seriously the need to provide a viable program in communications education to prepare students for the next century and to avoid the emergence of a deprived social class consisting of those who cannot use computers. (SM)

  8. Mass Media and Society.

    Science.gov (United States)

    Wells, Alan

    Designed to serve as a basic text for general liberal arts courses in mass communication, this book presents essays, largely from recent magazine articles, written from the layman (although there are a few more overtly scholarly articles). It begins with an examination of the media industries in the United States, treating them as complex…

  9. MEDIA TECHNOLOGIES IN TEACHING PHILOSOPHY

    Directory of Open Access Journals (Sweden)

    Elena Grednovskaya

    2016-12-01

    Full Text Available This article describes the experience of the Department of Philosophy of the South Ural State University (Russia on the use of media technology in the teaching of philosophy. Media technologies are examined not simply as tools of knowledge translation to students, but they are comprehended as a media reality, which sometimes completely dissolve a human. Media philosophy which appeared as a new philosophical trend that meets the today realities, contemplates the nowadays situation of influence of mass communications on human’s world outlook, on his selfidentification, also on his body and feelings. The students are possessed to analyze a visual media material, because the foundation of media reality is a visual image.

  10. Children and the Mass Media

    Science.gov (United States)

    Winston, Shirley

    1970-01-01

    Resume of testimony given at hearings at the White House Conference on Children, September, 1970. Topics considered were the influence of the mass media on children and ways to improve media products. (NH)

  11. [Eating disorders and mass media].

    Science.gov (United States)

    Peroutsi, A; Gonidakis, F

    2011-01-01

    During the last 50 years, eating disorders have developed to a complicated and widespread medical and social issue. The latest research results indicate that eating disorders have a quite complicated and multifactorial etiology. According to the multifactorial etiological model, the impact of mass media can be regarded mainly as a precipitating factor. The literature review showed that mass media have a considerable impact on the development and perpetuation of eating disorders. Mass media contribute to the promotion of the thinness ideal as a way to achieve social approval, recognition and success. Mass media also promote dieting and food deprivation, as a successful way of life or as a socially agreeable practice. Furthermore, the literature review showed that mass media remain the main source of information about eating disorders. Considering the above result, mass media could play a major role in the promotion of prevention practices and early diagnosis and treatment of eating disorders.

  12. The Mass Media

    DEFF Research Database (Denmark)

    Valentini, Chiara; Laursen, Bo

    2012-01-01

    This chapter deals with the EU institutions’ external communication and how it relates to the European public sphere(s). We argue that one of the preconditions for establishing a well-functioning European public sphere is that the EU institutions’ decision-making and political debates around...... policies and issues are organised in such a way that the European citizens 1) are informed of the actions of European political leaders and top executives in ways that appeal to a wide range of publics, and 2) are encouraged to discuss and enter in a dialogue about these issues in appropriate communicative...... spaces. We postulate that citizens’ levels of awareness and knowledge of EU matters depend on the EU institutions’ ability to reach European citizens directly or indirectly through a wide range of channels, including the mass media. Citizens’ participation in political debates, however, requires more...

  13. Basic Books in the Mass Media.

    Science.gov (United States)

    Blum, Eleanor

    References to information on the background, structure, function, contents, and effects of mass communications are provided in this annotated booklist. Material is included on theory, popular culture, the Black press, communications technology, the underground press and film, and mass media violence and the entries are arranged according to the…

  14. Mass Media and Political Participation

    Science.gov (United States)

    Lewellen, James R.

    1976-01-01

    Research reviews and statistical analysis of a specific study suggest that the mass media play a direct role in the political socialization of adolescents insofar as overt political behavior is concerned. (Author/AV)

  15. Practical Development of Modern Mass Media Education in Poland

    Science.gov (United States)

    Fedorov, Alexander

    2012-01-01

    Practical development of modern mass media education in Poland. The paper analyzes the main ways of practical development of modern media education (1992-2012 years) in Poland: basic technologies, main events, etc.

  16. Teaching English through Mass Media

    Directory of Open Access Journals (Sweden)

    Vilma Tafani

    2009-03-01

    Full Text Available This article aims at analyzing the importance of using Mass Media in the classroom and finding the ways how to use Printed and Audio-visual Media. It is the result of an in-depth study, surveys and questionnaires thus trying to make the ideas in this article more trustworthy. It is based not only on the literature review but also on long personal experience. It is a brief description of some practical examples and some tips for novice teachers. Further more, this article tends to deal with some of the key issues of using media in the classroom. Here are included some of the findings of my research work on a post-doctorate Fulbright Program in 2001. The following issues are open for discussion: the importance of Media in general and in education in particular; Media are persuasive and pervasive, newspapers, magazines, radio, television and internet in the classroom, etc.

  17. Cold fusion, mass media and actual science

    Energy Technology Data Exchange (ETDEWEB)

    Orefice, A. (Milan Univ. (Italy))

    1990-03-01

    The peculiar affair of cold nuclear fusion, a recent and exemplary pattern of today's scientific and public habits, is considered. An overview is proposed on the contemporary approach to science and technology, both of the mass media and research worlds. It shows how mass media with its power of suggestion and ability to raise financial resources can lead many researchers into unpredictable - if not irresponsible behaviour. Yet, an eccess of empiricism may often induce researchers to rely rather on serendipity than on deeper meditation.

  18. Teaching English through Mass Media

    Science.gov (United States)

    Tafani, Vilma

    2009-01-01

    This article aims at analyzing the importance of using Mass Media in the classroom and finding the ways how to use Printed and Audio-visual Media. It is the result of an in-depth study, surveys and questionnaires thus trying to make the ideas in this article more trustworthy. It is based not only on the literature review but also on long personal…

  19. New media, old media: The technologies of international development

    Science.gov (United States)

    Ingle, Henry T.

    1986-09-01

    The research, theory and practice of educational technology over the past 75 years provide convincing evidence that this process offers a comprehensive and integrated approach to solving educational and social problems. The use of media and technology in development has shifted from an emphasis on mass media to personal media. A variety of electronic delivery systems are being used and are usually coordinated by centralized governmental agencies. There are no patterns of use since the problems vary and the medium used is responsive to the problem. Computers are used most frequently and satellite telecommunication networks follow. The effective use of these and other technologies requires a long-term commitment to financial support and training of personnel. The extension model of face-to-face contact still prevails in developing nations whether in agriculture, education or rural development. Low-cost technologies are being used in local projects while major regional and national companies use radio, film and related video technologies. The use of all available and cost-effective media and technologies make possible appropriate communications for specific goals with specific audiences. There appears to be no conflict among proponents of various media formats. Development in education and other sectors has much to gain from old and new communication technologies and has hardly been tapped. Several new educational technology developments are discussed as potential contributors to formal and nonformal education.

  20. Coping With the Mass Media.

    Science.gov (United States)

    Littell, Joseph Fletcher, Ed.

    This textbook, one of "The Language of Man" series, has five sections, each including several articles. Introductory articles detail the role of the mass media in our lives; other sections deal with television, movies, newspapers, and the ideas of Marshall McLuhan. The focus of concern is less with aesthetics and more with the social…

  1. Bias in the Mass Media.

    Science.gov (United States)

    Cirino, Robert

    Non-language elements of bias in mass media--such as images, sounds, tones of voices, inflection, and facial expressions--are invariably integrated with the choice of language. Further, they have an emotional impact that is often greater than that of language. It is essential that the teacher of English deal with this non-language bias since it is…

  2. Mass Media: The Invisible Environment.

    Science.gov (United States)

    Glessing, Robert J.; White, William P.

    This anthology for students of media consists of essays and articles grouped under four topics: media forms, media content, media environments, and "the last word." Media forms deals with the nature of these kinds of media: electronic, print, film, music, and comics, graffiti, and clothing. Media content contains articles on the news, advertising,…

  3. Building brands without mass media.

    Science.gov (United States)

    Joachimsthaler, E; Aaker, D A

    1997-01-01

    Costs, market fragmentation, and new media channels that let customers bypass advertisements seem to be in league against the old ways of marketing. Relying on mass media campaigns to build strong brands may be a thing of the past. Several companies in Europe, making a virtue of necessity, have come up with alternative brand-building approaches and are blazing a trail in the post-mass-media age. In England, Nestlé's Buitoni brand grew through programs that taught the English how to cook Italian food. The Body Shop garnered loyalty with its support of environmental and social causes. Cadbury funded a theme park tied to its history in the chocolate business. Häagen-Dazs opened posh ice-cream parlors and got itself featured by name on the menus of fine restaurants. Hugo Boss and Swatch backed athletic or cultural events that became associated with their brands. The various campaigns shared characteristics that could serve as guidelines for any company hoping to build a successful brand: senior managers were closely involved with brand-building efforts; the companies recognized the importance of clarifying their core brand identity; and they made sure that all their efforts to gain visibility were tied to that core identity. Studying the methods of companies outside one's own industry and country can be instructive for managers. Pilot testing and the use of a single and continuous measure of brand equity also help managers get the most out of novel approaches in their ever more competitive world.

  4. The mass media and disasters

    Science.gov (United States)

    Rogers, E. M.

    1990-01-01

    Past investigations by myself and others on the role of the mass media in disasters indicate that news people typically find themselves in situations of uncertainty, ambiguity, and conflicting information; the communication and transportation services that these people use in covering a story become inoperative. However, the media are expected to make sense of the disaster situation almost immediately. the difficulties of doing so were reflected by the ABC Goodyear Blimp footage of the collapsed Nimitz Freeway in Oakland, California, broadcast nationally on the evening of October 17, 1989. The televised picture showed the disastrous results of the Loma Prieta earthquake, but for an hour or more the announcer could not correctly identify what was being shown. He did not seem to realize that the upper deck of the freeway had collapsed on the lower deck, crushing vechiles and people. 

  5. Mass Media Effect on Gender Identity

    Institute of Scientific and Technical Information of China (English)

    卓越

    2012-01-01

      Under the mass media effect, media both enable and constrain the audience to shape their gender identity. The purpose of this article is to review and consider the role media plays in the process of construction of contemporary gendered identities; especially the relationship among men, masculinity and media

  6. IMPACT OF MASS MEDIA ON ELECTORAL PARTICIPATION

    OpenAIRE

    Ion MOCANU; Reviewer: Vladimir BLAJCO

    2013-01-01

    In the article is reflected the trust of the population in different types of mass information sources, is analysed the activity of the mass media in the electoral period, is established the influence of mass media on the population and its capacity to mobilize the electoral participation

  7. Impact of mass media on electoral participation

    OpenAIRE

    Mocanu Ion

    2013-01-01

    In the article is reflected the trust of the population in different types of mass information sources, is analysed the activity of the mass media in the electoral period, is established the influence of mass media on the population and its capacity to mobilize the electoral participation

  8. Mass Media for Smoking Cessation in Adolescents

    Science.gov (United States)

    Solomon, Laura J.; Bunn, Janice Y.; Flynn, Brian S.; Pirie, Phyllis L.; Worden, John K.; Ashikaga, Takamaru

    2009-01-01

    Theory-driven, mass media interventions prevent smoking among youth. This study examined effects of a media campaign on adolescent smoking cessation. Four matched pairs of media markets in four states were randomized to receive or not receive a 3-year television/radio campaign aimed at adolescent smoking cessation based on social cognitive theory.…

  9. Mass Media Criticism as Transformational Rhetoric.

    Science.gov (United States)

    Rushing, Janice Hocker

    Most messages from the mass media operate on the collective unconscious of a culture. The ethical consequence of such identification through unawareness is the transfer of decision making from consumers to image makers. The mass media critic can serve as a mediator of the ethical problems created by such a mode of identification. As mediating…

  10. The Three Paradigms of Mass Media Research.

    Science.gov (United States)

    Potter, W. James; And Others

    A study examined the mass media research literature to determine if there was a dominant paradigm in the field. The mass media research published in eight communication journals from 1965 to 1989 was content analyzed to identify paradigm, orientation (focus and theory), data (type, source, and sample), methodology (type and manipulation), and…

  11. Mass Media and the Fear of Crime.

    Science.gov (United States)

    Heath, Linda; Gilbert, Kevin

    1996-01-01

    Provides an overview of the research on mass media effects on perceptions of crime danger, personal fear of crime, and reactions to crime risk. Discovers that mass media effects involve a number of variables and moderators. These include audience characteristics, degree and type of coverage, and location. (MJP)

  12. Novel 3D media technologies

    CERN Document Server

    Dagiuklas, Tasos

    2015-01-01

    This book describes recent innovations in 3D media and technologies, with coverage of 3D media capturing, processing, encoding, and adaptation, networking aspects for 3D Media, and quality of user experience (QoE). The contributions are based on the results of the FP7 European Project ROMEO, which focuses on new methods for the compression and delivery of 3D multi-view video and spatial audio, as well as the optimization of networking and compression jointly across the future Internet. The delivery of 3D media to individual users remains a highly challenging problem due to the large amount of data involved, diverse network characteristics and user terminal requirements, as well as the user’s context such as their preferences and location. As the number of visual views increases, current systems will struggle to meet the demanding requirements in terms of delivery of consistent video quality to fixed and mobile users. ROMEO will present hybrid networking solutions that combine the DVB-T2 and DVB-NGH broadcas...

  13. Can mass media interventions reduce child mortality?

    Science.gov (United States)

    Head, Roy; Murray, Joanna; Sarrassat, Sophie; Snell, Will; Meda, Nicolas; Ouedraogo, Moctar; Deboise, Laurent; Cousens, Simon

    2015-07-04

    Many people recognise that mass media is important in promoting public health but there have been few attempts to measure how important. An ongoing trial in Burkina Faso (ClinicalTrials.gov, NCT01517230) is an attempt to bring together the very different worlds of mass media and epidemiology: to measure rigorously, using a cluster-randomised design, how many lives mass media can save in a low-income country, and at what cost. Application of the Lives Saved Tool predicts that saturation-based media campaigns could reduce child mortality by 10-20%, at a cost per disability-adjusted life-year that is as low as any existing health intervention. In this Viewpoint we explain the scientific reasoning behind the trial, while stressing the importance of the media methodology used. Copyright © 2015 Elsevier Ltd. All rights reserved.

  14. Women’s Voice in Mass Media

    Institute of Scientific and Technical Information of China (English)

    1997-01-01

    IN May of 1996, Women’s Media Monitoring Network was set up in Beijing. The organization was established on the commemorative convention for the 10th anniversary of The Capital Female Journalists Association, aiming to open women’s eyes and discover their voice in mass media. Just one year after its establishment, the Network aroused extensive attention from

  15. Mediating Migration: New Roles for (Mass) Media

    OpenAIRE

    Kosnick, Kira

    2014-01-01

    This article aims to expand the scope of studying media in relation to migration and diversity by addressing new forms of media deployment in the interest of regulating migration flows to the European Union and the United States. Beyond constructing representations of minorities and migration processes that impact interethnic relations and politics in countries of immigration, it is argued that media technologies and representations have new roles to play when it comes to targeting potential ...

  16. ICI optical data storage tape: An archival mass storage media

    Science.gov (United States)

    Ruddick, Andrew J.

    1993-01-01

    At the 1991 Conference on Mass Storage Systems and Technologies, ICI Imagedata presented a paper which introduced ICI Optical Data Storage Tape. This paper placed specific emphasis on the media characteristics and initial data was presented which illustrated the archival stability of the media. More exhaustive analysis that was carried out on the chemical stability of the media is covered. Equally important, it also addresses archive management issues associated with, for example, the benefits of reduced rewind requirements to accommodate tape relaxation effects that result from careful tribology control in ICI Optical Tape media. ICI Optical Tape media was designed to meet the most demanding requirements of archival mass storage. It is envisaged that the volumetric data capacity, long term stability and low maintenance characteristics demonstrated will have major benefits in increasing reliability and reducing the costs associated with archival storage of large data volumes.

  17. MASS MEDIA HEALTH COMMUNICATION: IMPERATIVE FOR ...

    African Journals Online (AJOL)

    AKPOBO ODORUME

    Mgbakoigba: Journal of African Studies, Volume 4, 2015. 1. MASS MEDIA ... campaigns, health education, and between doctor and patient. Hence, it will be right to assert ... their health literacy for sustainable health development. As a concept ...

  18. Religious communication and hegemony of mass media

    Directory of Open Access Journals (Sweden)

    Petrushkevych Maria Stefanivna

    2015-12-01

    Full Text Available Religious communication is the complex object of scientific research that involves existential component and the inextricable link with relevant historical trends. Mass culture and the information society put pressure on modern religious communication. Media is actively integrating into the system of religious communication. Hegemony of mass communication is realized through the media and religious communicative system becomes the part of this hegemony. Peculiarities of religious communication processes are conditioned by consciousness of itself impact and the need to integrate into the media system.

  19. THE IMPACT OF MASS MEDIA ON CHILDREN

    Directory of Open Access Journals (Sweden)

    Maria Katarzyna Grzegorzewska

    2008-01-01

    Full Text Available The 21th century from the standpoint of man is regarded as a time of domestication of new media technologies. During that era audiovisual media have displayed the traditional media. Written word has lost is place to television, video games, and in the Internet, whichare having a major impact on people of all ages including young children. The word “illusion” originates from the Latin word “illusio” which means to pretend, to elude. The media world has become independent in terms of the real word and started tolive according to its own rules. We have started to function in two separate realities: actual reality, and virtual media reality. For some people it is very hard to distinguish two types of realities, not to mention kids, which usually perceive media reality as entirely real, actual domain.

  20. Parent Involvement, Technology, and Media: Now What?

    Science.gov (United States)

    Patrikakou, Eva N.

    2016-01-01

    The rapid technological advances, the expansion of online media use, and the declining cost of mobile technology have introduced a communication factor that has precipitously affected parent involvement and the relationship between parents and children. The present article explores ways through which technology and online media have affected…

  1. Misrepresentation of health risks by mass media.

    Science.gov (United States)

    Bomlitz, Larisa J; Brezis, Mayer

    2008-06-01

    Mass media are a leading source of health information for general public. We wished to examine the relationship between the intensity of media coverage for selected health topics and their actual risk to public health. Mass media reports in the United States on emerging and chronic health hazards (severe acute respiratory syndrome (SARS), bioterrorism, West Nile Fever, AIDS, smoking and physical inactivity) were counted for the year 2003, using LexisNexis database. The number of media reports for each health risk was correlated with the corresponding death rate as reported by the Centers for Disease Control and Prevention. The number of media reports inversely correlated with the actual number of deaths for the health risks evaluated. SARS and bioterrorism killed less than a dozen people in 2003, but together generated over 100 000 media reports, far more than those covering smoking and physical inactivity, which killed nearly a million Americans. Emerging health hazards are over-reported in mass media by comparison to common threats to public health. Since premature mortality in industrialized societies is most often due to well-known risks such as smoking and physical inactivity, their under-representation on public agendas may cause suboptimal prioritization of public health resources.

  2. Introduction. Aging, Communication and Media Technologies

    OpenAIRE

    Kim Sawchuk

    2016-01-01

    What does it mean to age within “networked societies” (Castells, 2000)? What might be learned if we take the Internet and Communication Technology (ICT) and media experiences of older adults into account in our research? These questions are core to this special issue on Aging, Communication and Media Technologies. Comprised of six papers from authors working in five cultural contexts in Europe and North America, Aging, Communication and Media Technologies offers insights into demographic tran...

  3. Introduction. Aging, Communication and Media Technologies

    Directory of Open Access Journals (Sweden)

    Kim Sawchuk

    2016-06-01

    Full Text Available What does it mean to age within “networked societies” (Castells, 2000? What might be learned if we take the Internet and Communication Technology (ICT and media experiences of older adults into account in our research? These questions are core to this special issue on Aging, Communication and Media Technologies. Comprised of six papers from authors working in five cultural contexts in Europe and North America, Aging, Communication and Media Technologies offers insights into demographic transformations towards ‘ageing societies’ in the industrialized world, changes in the media and technological landscape, and the variegated practices of communication in different cultural contexts.

  4. Synthesizing a working definition of "mass" media

    OpenAIRE

    W. James Potter

    2013-01-01

    Media scholars as well as the public frequently use the terms “mass communication” and “mass media”, but the meaning of these terms is often ambiguous. While it is assumed that everyone knows what these terms mean, the few scholars who attempt to define these terms struggle to capture the essence of their meaning without including elements that are faulty, and this task is becoming even more difficult in the new media environment. We are left with the troubling question: What are the “mass” m...

  5. Mass Media and Socialization: A Selected Bibliography.

    Science.gov (United States)

    Gordon, Thomas F.; Verna, Mary Ellen

    Given the growing interest in the area of socialization and mass media, this bibliography of articles and books is intended to simplify reference to the literature and to stimulate research. Three primary sources are used: "Psychological Abstracts (1950-1972),""Sociological Abstracts (1953-1972)," and the "Cumulative Book…

  6. Paris Commune Imagery in China's Mass Media.

    Science.gov (United States)

    Meiss, Guy T.

    The role of ideology in mass media practices is explored in an analysis of the relation between the Paris Commune of 1871 and the Shanghai Commune of 1967, two attempts to translate the philosophical concept of dictatorship of the proletariat into some political form. A review of the use of Paris Commune imagery by the Chinese to mobilize the…

  7. Social Studies: Media, Minds, and Masses.

    Science.gov (United States)

    Baggot, James; Vino, Faith

    This secondary course of study teaches the student to investigate and analyze the impact of mass communication on contemporary society. Media affects the individual and society politically, socially, and economically. Knowledge and understanding of the operation, impact, history and development of radio, television, newspapers, magazines, and…

  8. A media maniac's guide to removable mass storage media

    Science.gov (United States)

    Kempster, Linda S.

    1996-01-01

    This paper addresses at a high level, the many individual technologies available today in the removable storage arena including removable magnetic tapes, magnetic floppies, optical disks and optical tape. Tape recorders represented below discuss logitudinal, serpantine, logitudinal serpantine,and helical scan technologies. The magnetic floppies discussed will be used for personal electronic in-box applications.Optical disks still fill the role for dense long-term storage. The media capacities quoted are for native data. In some cases, 2 KB ASC2 pages or 50 KB document images will be referenced.

  9. Mass Media and Political Power in Italy

    Directory of Open Access Journals (Sweden)

    Zolotykh A. D.

    2013-01-01

    Full Text Available The process of merging the political, economic and media power in Italy and the role of the Italian prime minister Silvio Berlusconi are discussed. “La Repubblica” and “L’Unita” publications are investigated (2009–2010 and compared via the famous European media as “The Financial Times”, “The Times”, “The Independent”, ”Le Monde”, “La Liberation”, “Le Nouvel Obstrvateur”, “El Pais” and “Der Spigel”. In particular the author pays the attention to polemics devoted to the information freedom protection. The existence of media empires in modern mass media hinders one of the main functions of the press, namely the spreading of objective and full information on all sides of the society life directed by plurality in informational and analytical material. At the same moment in time the mass media influence on the fates of the leading political figures, Silvio Berlusconi in particular. A topical problem of complex relations of modern press and different political, social and power structures is analyzed on the Italian example.

  10. Media Spaces, Emergency Response and Palpable Technologies

    DEFF Research Database (Denmark)

    Kyng, Morten; Kristensen, Margit

    2009-01-01

    for technological support of emergency responders and outline important design issues and principles regarding the design. We finally reflect upon our findings in relation to Media Spaces, and describe a number of possibilities and related challenges, by the use of examples. We suggest that moving from symmetry......In this chapter we present and discuss a case on the development and use of technologies for emergency response, which shares important aspects with Media Spaces. We first describe the characteristics of emergency response, based on field and literature studies. We then present visions...... to asymmetry and from static to non-static spaces and more generally from closed to open-ended use situations and technological setups can bring Media Space research to bear on a large spectrum of future technology, which is outside traditional Media Spaces....

  11. Mass media negative impact on the development and education of preschool children

    OpenAIRE

    Zarema Shhahytova; Anastasia Sitkova

    2014-01-01

    Globalization and modernization have both positive and negative sides. With the development of information technologies, new problems appear such as mass media influence on person, perception and education of preschool age children. The authors discuss the problem of mass media influence on preschool children education.

  12. Mass Media Orientation and External Communication Strategies: Exploring Organisational Differences

    NARCIS (Netherlands)

    Wonneberger, A.; Jacobs, S.

    2016-01-01

    This study assesses relationships between mass media orientations of communication professionals in organisations and their external communication strategies. We assume that mass media orientations within an organisation may affect an organisation’s external communication strategies of bridging and

  13. Mass media and challenges of sustainable development in Nigeria ...

    African Journals Online (AJOL)

    Mass media and challenges of sustainable development in Nigeria. ... PROMOTING ACCESS TO AFRICAN RESEARCH ... Being an integral part of the social system, the mass media is a major stakeholder in the realization of sustainable ...

  14. Role of Mass Media in Agricultural Productivity in Adamawa State ...

    African Journals Online (AJOL)

    Role of Mass Media in Agricultural Productivity in Adamawa State, Nigeria. ... PROMOTING ACCESS TO AFRICAN RESEARCH ... Specifically, it focused on the extent to which mass media have been used to communicate agricultural ...

  15. Mass Media Fellowships bridge Science and Journalism

    Science.gov (United States)

    Rumbaitis-del Rio, Cristina

    This past autumn, I had the chance to learn first-hand how journalists work as an AGU/American Association for the Advancement of Sciences (AAAS) Mass Media Fellow.I took 10 weeks “off” from being a graduate student in ecology at the University of Colorado to work as a science reporter for WOSU-AM, a National Public Radio station in Columbus, Ohio.

  16. NEW COMMUNICATION MEANS AND THE ECONOMIC CHALLENGES BROUGHT IN MASS-MEDIA

    OpenAIRE

    Daniel BURTIC; BADULESCU Alina

    2014-01-01

    Analogic technology, the old ways of production, distribution, consume and economic fundaments of the mass-media industry are left behind by the new demands and requirements of the creative economy in the digitalization context of the mass-media system. In fact, not only mass-media goes through this transformation, but the whole society. The implications of the digital era are far long to be over and they will affect all mass-media segments: written press, audiovisual, on-line press and socia...

  17. Information Feedback and Mass Media Effects in Cultural Dynamics

    OpenAIRE

    González-Avella, Juan Carlos; Cosenza, Mario G.; Klemm, Konstantin; Eguíluz, Víctor M; San Miguel, Maxi

    2007-01-01

    We study the effects of different forms of information feedback associated with mass media on an agent-agent based model of the dynamics of cultural dissemination. In addition to some processes previously considered, we also examine a model of local mass media influence in cultural dynamics. Two mechanisms of information feedback are investigated: (i) direct mass media influence, where local or global mass media act as an additional element in the network of interactions of each agent, and (i...

  18. Trust to mass-media: micro- and macrolevel

    OpenAIRE

    A. S. Kavyerina

    2014-01-01

    Trust is the basic element of civil society.For the last decades Ukrainian social institutions, including mass media, suffering of the crisis of trust. Public informing, socialization, formation of public opinion are the main functions of mass media. Mass media takes part in a lot of social processes and spheres of society. Accuracy of the information, compliance with standards,objectivity and trust of the audience are very important because of the influence of the mass media. The paper d...

  19. Information feedback and mass media effects in cultural dynamics

    OpenAIRE

    González-Avella, Juan Carlos; Mario G. Cosenza; Klemm, Konstantin; Eguíluz, Víctor M.; San Miguel, Maxi

    2007-01-01

    We study the effects of different forms of information feedback associated with mass media on an agent-agent based model of the dynamics of cultural dissemination. In addition to some processes previously considered, we also examine a model of local mass media influence in cultural dynamics. Two mechanisms of information feedback are investigated: (i) direct mass media influence, where local or global mass media act as an additional element in the network of interactions of each agent, and (i...

  20. The Impacts of Mass Media on Contemporary British Politics

    Institute of Scientific and Technical Information of China (English)

    吴艳华

    2010-01-01

    Currently the mass media possess a great deal of influences in society and politics. The mass media have a powerful influence on politics. This paper will mainly analyze the impacts of mass media on three aspects of political life and behaviors in Britain.

  1. Social media, new technologies and history education

    NARCIS (Netherlands)

    Ribbens, Kees; Haydn, Terry; Carretero, Mario; Berger, Stefan; Grever, Maria

    This chapter explores the implications of recent developments in technology and social media, having a significant impact on the way in which young people learn history in schools and outside schools. New technology not only has a positive influence on education, it also has unintended negative

  2. Effects of Globalization on Mass Media in the World

    OpenAIRE

    Maryam Kheeshadeh

    2012-01-01

    In this article we will discuss about globalization its history and mass media and its history then effects of mass media on all over the world. Specifically we will discuss the impact of globalization on three countries like Bangladesh, India, and Southafrica. The entire positive and the negative impacts of Globalization on media will be discussed here. Kinds of mass media and rate of the freedom of press will also be discussed. Some points of democracy are also being discussed under the glo...

  3. MASS MEDIA''S MANIPULATIVE POTENTIAL IN POLITICAL DISCOURSE

    Directory of Open Access Journals (Sweden)

    GUSHCHINA L.V.

    2015-01-01

    Full Text Available Since the invention of telegraph, radio and television which enable contacts with a large audience, the social impact of communication via the mass media has been a subject of intense research by political and social scientists. Thus the paper discusses the nature of manipulation in political discourse and its ambivalent role in the modern society. The solution of the research tasks is carried out on the basis of the complex methodological base which defines the general orientation and the principles of research, as well as its scientific results, including the general philosophical methodological concept of dialectic materialism in accordance with the principles of unity of form and content, cause and effect, general communication of the phenomena. In conclusion, it summarizes that mentioned above phenomenon is both serious and dangerous, being capable to influence people’s consciousness, depriving them of their critical thinking, and even dooming them to the passivity of life.

  4. Innovative technologies in diagnosing acute otitis media.

    Science.gov (United States)

    Shand, Kate D; Campe, Kristin

    2016-01-01

    New guidelines for managing acute otitis media include stricter criteria for properly diagnosing the condition and ensuring an accurate diagnosis before clinicians make treatment decisions. This is key because of the increase in antibiotic-resistant pathogens. This article focuses on how clinicians can use ancillary techniques and technologies to improve diagnostic accuracy for acute otitis media. Techniques include proper cerumen removal, visualizing the tympanic membrane with the correct otoscope, pneumatic otoscopy, using a spectral gradient acoustic reflectometer, and tympanometry.

  5. The Kenyan indigenous languages and the mass media ...

    African Journals Online (AJOL)

    vernacular mass media and the Kenyan indigenous languages. .... The Task Force on Press Laws (1993 and 1996), constituted to look into media ownership, licensing ..... This should, however, not be seen as advocating for state control of the.

  6. Technology, Media Monopolies and Curriculum.

    Science.gov (United States)

    Beadle, Mary E.

    Neil Postman describes the United States in the late 20th century as the only "technopoly" (a society that has totally surrendered to technology, information, and science) in the world, and he asks educators to resist technopoly by changing curriculum. In his book "Technopoly," Postman proposes that cultures may be classified…

  7. Mass Media and Political Issue Perceptions.

    Science.gov (United States)

    Hofstetter, C. Richard; Strand, Paul J.

    1983-01-01

    Based on one intensive survey of media behavior and a series of other national surveys, the study shows that holding issue positions and perceptions of major party candidates' issue positions are functions of media exposure to public affairs media. (Author)

  8. Mass media interventions for preventing smoking in young people.

    Science.gov (United States)

    Carson, Kristin V; Ameer, Faisal; Sayehmiri, Kourosh; Hnin, Khin; van Agteren, Joseph Em; Sayehmiri, Fatemeh; Brinn, Malcolm P; Esterman, Adrian J; Chang, Anne B; Smith, Brian J

    2017-06-02

    Mass media interventions can be used as a way of delivering preventive health messages. They have the potential to reach and modify the knowledge, attitudes and behaviour of a large proportion of the community. To assess the effects of mass media interventions on preventing smoking in young people, and whether it can reduce smoking uptake among youth (under 25 years), improve smoking attitudes, intentions and knowledge, improve self-efficacy/self-esteem, and improve perceptions about smoking, including the choice to follow positive role models. We searched the Cochrane Tobacco Addiction Group Specialized Register, with additional searches of MEDLINE and Embase in June 2016. This is an update of a review first published in 1998. Randomized trials, controlled trials without randomization and interrupted time-series studies that assessed the effect of mass media campaigns (defined as channels of communication such as television, radio, newspapers, social media, billboards, posters, leaflets or booklets intended to reach large numbers of people and which are not dependent on person-to-person contact) in influencing the smoking behaviour (either objective or self-reported) of young people under the age of 25 years. We define smoking behaviour as the presence or absence of tobacco smoking or other tobacco use, or both, and the frequency of tobacco use. Eligible comparators included education or no intervention. Two review authors independently extracted information relating to the characteristics and the content of media interventions, participants, outcomes, methods of the study and risks of bias. We combined studies using qualitative narrative synthesis. We assessed the risks of bias for each study using the Cochrane 'Risk of bias' tool, alongside additional domains to account for the nature of the intervention. We assessed the quality of evidence contributing to outcomes using GRADE. We identified eight eligible studies reporting information about mass media smoking

  9. Teaching Media Integration in Concrete Technology Course

    Directory of Open Access Journals (Sweden)

    René Antonio Puig Martínez

    2015-01-01

    Full Text Available The Concrete Technology subject, part of the curriculum of Civil Engineering, required for your study multiple and varied teaching media, only way to achieve objectivity in the instruction. The work presented here, aims to unite methodologically the teaching media as a system, aimed at improving knowledge acquisition by students as a more for raising the quality of instruction and learning outcomes. By selecting appropriate teaching media to Concrete Technology subject, the author was supported by the main categories of didactic. The key product of the work is presented as a multimedia organized methodologically for conducting classes and independent study in the subject and in the integrated project for third year. The study results have been validated to date in two courses, contributing to increased student motivation for the subject and better outcomes.

  10. Body image in the mass media

    Directory of Open Access Journals (Sweden)

    Claudia Iris Bazán

    2015-12-01

    Full Text Available The concern about weight that characterizes most modern women stemmed from the medical research that showed the relationship between obesity and diseases such as hypertension or cardiovascular disease. As shown by the American filmmaker Michael Moore in his documentary film “Sicko” in 2007, large US health companies financially rewarded those with a thinner body and sanctioned overweight people because they had higher risks of disease and thus generate losses to their companies. From there, the emphasis on weight control and low-calorie dieting -and its association with health- reached unexpected limits. Mass Media had and have a leading role on this growing concern about weight. This article analyzes the effects of media on the aesthetic / healthy ideal, which contribute to the construction of a woman captured by endless demands. These social requirements are associated with perfection, the predominance of the aesthetic, healthy body and eternal youth, which would guarantee success. What relationship have television, women’s magazines, Internet, advertising and even children’s toys with the expansion of “the culture of light”, the ideal body and healthy behavior are some of the questions that will be addressed in this Article. To contribute to a better understanding of this phenomenon, we will make a bibliographic and Media exploration. Finally, as a possible solution to the problem, a strategy of state intervention on the current market model for promoting good use of information and prevention of Eating Disorders and other diseases related to poor diet is proposed. 

  11. Mass media in Peru promotes "responsible parenthood".

    Science.gov (United States)

    Brace, J; Pareja, R

    1985-01-01

    This article describes a media campaign being carried out in Peru under the auspices of the Ministry of Health. The overall theme of the campaign is Responsible Parenthood, specifically in the areas of family planing, oral rehydration, and immunization. The mass media campaign was based on the results of extensive audience research data that identified knowledge and beliefs in these areas. The research identified 2 target audiences for family planning messages: those who want no more children and those who are using traditional contraceptive methods. In addition to quantitative audience surveys, focus group discussions were held. These groups revealed important information about contraceptive habits, male attitudes toward family planning, and the folk vocabulary used for family planning activities. They further suggested that the quality of services given in health centers affects future use of that service and that the most credible source of information about family planning is considered to be a mature female doctor, herself a mother. Pretesting of television spots for the campaign was valuable for identifying unacceptable or ineffective images. It was also learned that radio and telvision spots cannot be the same; rather, they require unique content.

  12. Application Layer Multicast Technology of Streaming Media

    Directory of Open Access Journals (Sweden)

    Jiansheng Liu

    2011-08-01

    Full Text Available With the rapid development of network technology, Internet business has been transferred from a simple text into a host text, audio, video and other streaming services. Application layer multicast is one of the key technologies to protect the large-scale service quality of streaming media system, which has become an important part of study. Based on the application layer multicast technology, it focused on analyzing the effects of application layer multicast to the  large-scale of media streaming system, and summarized the typical characteristics of the system. It takes efficiency of multicast robustness, scalability, and the continuity as evaluation indexes, and summarized the typical multicast. In the end,the drawbacks and develop directions of application layer multicast were discussed.

  13. Figures of criminal offences that are committed through mass media

    Directory of Open Access Journals (Sweden)

    Mirvete Uka

    2016-03-01

    Full Text Available The rapid development of information technology created endless possibilities for the information and communication between people in the world. This made possible that within few seconds information could be elaborated. In the meantime that freedom of speech and opinion are protected with all international conventions and laws, this freedom and together with it also the possibilities and actual standards endanger to put in service of the persons which in one form or another, damage the general interest. The study seeks to explain cases, forms and methods of how the presence in media can be misused. Based in the Criminal Code of Republic of Kosovo there are the range of criminal offenses which can be committed through mass communication in general and sometimes also through more serious media, written or electronic. The major number of them has to do with such acts that help terrorism, encourage race and religious hatred and in different forms, the use of children for pornography, risking in this manner the greater values of humanism anywhere in the world. The fact of abolition of special dispositions for criminal offenses that are committed through media does not mean that the danger from committing these acts does not exist. It is based in the fact that criminal responsibility lays directly on the crime committer and not on the director or publisher of certain media, in the meantime the last ones should be careful not to be in the service of crime instigators by giving space to publication.

  14. MODERN TECHNOLOGY IN THE MEDIA BUSINESS

    Directory of Open Access Journals (Sweden)

    Nadezda M. Salnikova

    2013-01-01

    Full Text Available The article reviews the features of modern technologies in media culture and business - by the example of computer games. A classification of the Russian computer game market in its various segments and the general description of the development and its features. The proposed classification reveals the innovative features of the development of this sector, as a segment of the secondary market in the film industry, to identify opportunities for additional revenue from the sale of film production. This type of media is under active development in Russia, but it was not paid by the due attention of researchers.

  15. Immersed in media telepresence theory, measurement & technology

    CERN Document Server

    Lombard, Matthew; Freeman, Jonathan; IJsselsteijn, Wijnand; Schaevitz, Rachel J

    2015-01-01

    Highlights key research currently being undertaken within the field of telepresence, providing the most detailed account of the field to date, advancing our understanding of a fundamental property of all media - the illusion of presence; the sense of "being there" inside a virtual environment, with actual or virtual others. This collection has been put together by leading international scholars from America, Europe, and Asia. Together, they describe the state-of-the-art in presence theory, research and technology design for an advanced academic audience. Immersed in Media provides research t

  16. THE ROLE SOCIAL OF MEDIA AND MODERN TECHNOLOGY IN ARABS SPRING

    OpenAIRE

    Khan, Aftab A.

    2012-01-01

    Media plays a fundamental role in the formation of national identity, in the theory of the imagination by Benedict Anderson Community. In the Arab world, a revolution of the media contributes to the emergence of a regional Arab consciousness awakened. The wave of mass protests that swept highlighted in the Middle East in spring 2011 or the role of the modern information communication and technologies (ICT) digital and social media tools and networks. The impact of these technologies was to se...

  17. Presentation to Special Senate Committee on Mass Media.

    Science.gov (United States)

    Canadian Metis Society, Winnipeg (Manitoba).

    A joint presentation was made to the Special Senate Committee on Mass Media by 3 Indian organizations in an attempt to bring into focus the needs of the poor or rural Indian villagers for greater involvement in use of and control of the media. Observations included the negative stereotyping of the Indian by the media, lack of Indian staff on media…

  18. Mass Media Forces in Our society. Second Edition.

    Science.gov (United States)

    Voelker, Francis H.; Voelker, Ludmila A.

    The primary purpose of this book is to help the public become more aware and critical in their selection and appraisal of the media. Part 1 consists of a single essay by Theodore Peterson that gives a historical perspective on the development of the mass media in the United States. Part 2 deals with the print and electronic media: magazines, photo…

  19. Interaction with Mass Media: The Importance of Rhythm and Tempo.

    Science.gov (United States)

    Snow, Robert P.

    1987-01-01

    Stresses that understanding the impact of interaction with mass media requires conceptualizing media as an institutionalized social form. A critical feature of this process is the grammatical character of media interaction in the form of rhythm and tempo, because these rhythms and tempos become established in everyday routine. (SKC)

  20. A short analysis of quality and performance in the radio segment of Romanian mass-media

    Directory of Open Access Journals (Sweden)

    Daniel Burtic

    2016-03-01

    Full Text Available More than one hundred years ago, once the radio appeared, mass media started to be more pronounced. Mass-media market diversified its offer, and the quality and creativity of economical agents determined a reassert on the competition and performance scale. For our research in mass media field, we distinguish two vital aspects of economic quality and performance: audience and financial results. In this section we will try to follow the evolution of the main players from the Romanian audio-visual market on the radio segment, taking into account these two variables: audience and financial results. Quality and performance in mass-media are two elements desired on one side by massmedia producers: the owners and employees from this field, and on the other side, by mass-media customers: audience and publicity buyers. We analyse the aspects of quality and performance in Romanian media industry in o period of rapid change. The changes are on multiple levels, and the most accentuated regards the consumer’s behaviour, market environment, technological changes and legal regulations. The changes in the consumer behaviour are determined by their perceptiveness towards the digital world. Quality and performance in mass-media are two desired elements, on one side by the mass-media producers: owners and employees in the field, and on the other side by massmedia customers: audience and publicity buyers.

  1. Patterns of Mass Media Exposure among Seventh Graders.

    Science.gov (United States)

    Walker, James R.

    In a study to identify types of mass media consumers, a Q-type factor analysis was run on respondent exposure to 90 categories of content within seven mass media (television, radio, recordings, motion pictures, newspapers, magazines, and books). The respondents were 116 seventh graders in Waterloo, Iowa, who were asked to keep daily diaries of…

  2. New Ideas and Fertility Limitation: The Role of Mass Media

    Science.gov (United States)

    Barber, Jennifer S.; Axinn, William G.

    2004-01-01

    This article investigates the mass media as a social change that shapes individual behavior primarily via ideational mechanisms. We construct a theoretical framework drawing on social demography and social psychology to explain how mass media may affect behavior via attitudinal change. Empirical analyses of 1,091 couples in the Chitwan Valley…

  3. New Ideas and Fertility Limitation: The Role of Mass Media

    Science.gov (United States)

    Barber, Jennifer S.; Axinn, William G.

    2004-01-01

    This article investigates the mass media as a social change that shapes individual behavior primarily via ideational mechanisms. We construct a theoretical framework drawing on social demography and social psychology to explain how mass media may affect behavior via attitudinal change. Empirical analyses of 1,091 couples in the Chitwan Valley…

  4. Genetics and biotechnologies in Italian mass media

    Directory of Open Access Journals (Sweden)

    Mini Silvio

    2005-09-01

    Full Text Available S everal researchers operating in the sociological field have recently theorised that genetics and biotechnologies are at the core of the public perception of science. The present study aims at verifying empirically whether or not this is mirrored in Italian mass media, as well as at analysing the topics most frequently present in Italian newspapers and the economic and editorial reasons behind the results of editorial choices. Besides, it provides statistics about the major Italian newspapers published in the last third of 2002. This period has been chosen because some important news was published in December: it consequently offered the chance to carry out a long-term analysis as well as a study of the most important differences - in content and editorial lay-out - between scientific articles which are published in the appropriate sections inside the newspaper and those which make the front page. Ours are going to be purely quantitative considerations; but, from the point of view of the content, the data are sufficient to identify various narrative currents. These currents could be the object of further research on the frames used to contextualize the news and the reasons (anthropological, socio-cultural and editorial for the way they are used by editorial staffs.

  5. Using mass media within health-promoting practice: a nursing perspective.

    Science.gov (United States)

    Whitehead, D

    2000-10-01

    For some time health professionals have recognized the growing importance of utilizing mass media strategies as part of their health-promoting practice. The ever-evolving climate of technology and increasing reliance on mass communications has further reinforced the position of mass media initiatives. The enormous potential for mass media resources to reach certain audiences and influence their health-related behaviours has become particularly well established. Despite these facts, however, it is argued that the nursing profession has been less than pro-active in acknowledging, accommodating and adopting such practices. Consequently, the incorporation of health-related mass media initiatives into nursing's health-promotional role remains an elusive exercise. The maintenance of such a position, it is claimed, is potentially damaging for the profession as a whole. In light of this state of affairs, this paper seeks to review the literature surrounding the nature and processes of mass media strategies, their relevance to health promotion and nursing, how they are currently utilized and how they can be incorporated further into nursing practice. In conclusion, it is argued that nursing should seek to become a more active user of mass communication/media technology--especially in relation to its health-promotional practices.

  6. Russian and Brazil media systems at the modern stage of mass communication

    Directory of Open Access Journals (Sweden)

    Filippova Viktoria Alexandrovna

    2015-03-01

    Full Text Available The article describes the main characteristics of modern mass communication and media systems in Russia and Brazil. The so-called first-level media - are of elite character, aimed at the ruling classes. They are strengthening their position in the global space and almost are blurring geographical and cultural boundaries. Media audience of the second level is national, they usually focus on the middle and lower segment of the audience, if to divide it by income, education and culture. Informatization and digitalization of media lead to the formation of hybrid media systems, where there is a growing role of new media, in particular, social networks and Twitter. It is important to emphasize that the nature of the social, spiritual and cultural changes caused by informatization, depends not only on information technology, but also on the social conditions of the socioeconomic system where the implemented processes of mass communication are realized. The paper discusses the factors that determine the possibility of functioning of media systems at the present stage: the willingness of the reader to consume information and pay for it by the example of Russia and Brazil, describes the processes of globalization, information technology and digitalization of society and the media. It is presented media preferences and trust in the media in Russia and Brazil in the XXI century, as well as the main indicators of the advertising market in these countries.

  7. The Mass Media Influence on the Impact of Health Policy

    Directory of Open Access Journals (Sweden)

    Cătălin BABA

    2007-02-01

    Full Text Available The theme of this study is a distinct examination of the issues regarding health policy, social representations and mass media. The analysis of the mass media influence on the impact of health policy leads to a portrayal of the related programs and the way they are received by citizens through mass media. Owing to the mass media quality to be an indicator of democracy it is very important to study its role in setting people daily agenda considering how it is able to maintain and create trends merely through recurrent messages. The issues frequently conveyed by media industry influences citizens’ interest with regard to community, producing effects on public policy. We must bear in mind that the more persistent in media they are, the more relevant for community this issues will be. The authors of the study put forward a method through which diverse programmes can be analysed. A comparative analysis of mass media and citizens’ social representations and its findings provide information about the influence between them. According to agenda setting theory and many international studies on health policy the authors conclude that mass media institution highly influence the impact of the health policy in health. Moreover, it is important to mention that the impact refers to all the stages of a policy-making: beginning with the problem identification and ending with the evaluation of the implementation process.

  8. NEW COMMUNICATION MEANS AND THE ECONOMIC CHALLENGES BROUGHT IN MASS-MEDIA

    Directory of Open Access Journals (Sweden)

    Daniel BURTIC

    2014-12-01

    Full Text Available Analogic technology, the old ways of production, distribution, consume and economic fundaments of the mass-media industry are left behind by the new demands and requirements of the creative economy in the digitalization context of the mass-media system. In fact, not only mass-media goes through this transformation, but the whole society. The implications of the digital era are far long to be over and they will affect all mass-media segments: written press, audiovisual, on-line press and social media. The economic aspects, as well as the technical ones, editorial, distribution and final consumers aspects, all will be different from what we experienced in media industry until digitalization. The question is, are we ready to enter into a new economy: the digital economy? Are we ready to enter into a new culture: the digital culture? We entered in the smart world, but do we understand what is happening? The editorial teams that experience a fundamental change of thinking, will be able to overcome this times challenges? These are some of the questions that bothered us along this research. We tried to block in the logic of the system with the new varieties and variables determined by the digital era in order to understand it. We tried to discover the elements whereby mass-media industry and economy can profit more of the digitalization advantages. We tried to find economic solutions for the negative consequences produced in the process of media industry digitalization to be attenuated.

  9. The Media Mural Project: Empowering Youth in New Mass Media

    Science.gov (United States)

    Damsen, Jess

    2007-01-01

    This article describes the pedagogy, practice and outcomes of a digital art program developed to enable high school and middle school students to become active participants in new forms of grassroots public media. Students and their teachers become producers and controllers of art-based videos and associated digital dialogue which is distributed…

  10. The Need for Interdisciplinary Research of the Arab Mass Media

    Directory of Open Access Journals (Sweden)

    Mohammad Ayish

    2014-12-01

    Full Text Available This paper critically reviews mainstream models of mass communication research in the Arab world and proposes an interdisciplinary perspective that addresses communication within a broader theoretical and analytical framework. Scholarly works on 20th century Arab mass communication can be placed in six subject categories: propaganda, development communication, historical accounts, international news flow, technical and professional works, and general theoretical works (Ayish, 1998. Recent significant technological, political, and social developments have redefined not only perspectives about the Arab world’s transitions, but also about how mass communications contribute to this change. The paper subsequently examines three research areas of particular relevance to scholarship of media usage within, and of the Arab world. The first is concerned with the political economy of flow, a global apparatus of systems of movement of people, ideas and cultural products, financial instruments, and goods. The second area is concerned with the study of the rapidly increasing mobility of subjects that is a phenomenon of the political economic apparatus of flow and that has changed the context within which the Arab mass media are both disseminated and consumed. Lastly, the paper discusses the relevance of this work to the changing nature of the production of identity. Here the authors describe identity as a contingent phenomenon that is determined by a host of political, economic, social, cultural, and other factors that delineate the production of one’s sense of self, while arguing that the articulation of the political economic apparatus of flow has rearticulated the relationships amongst the factors that identity draws upon and is demarcated by.

  11. Digital Media and Technology in Afterschool Programs, Libraries, and Museums

    Science.gov (United States)

    Herr-Stephenson, Becky; Rhoten, Diana; Perkel, Dan; Sims, Christo

    2011-01-01

    Digital media and technology have become culturally and economically powerful parts of contemporary middle-class American childhoods. Immersed in various forms of digital media as well as mobile and Web-based technologies, young people today appear to develop knowledge and skills through participation in media. This MacArthur Report examines the…

  12. Digital Media and Technology in Afterschool Programs, Libraries, and Museums

    Science.gov (United States)

    Herr-Stephenson, Becky; Rhoten, Diana; Perkel, Dan; Sims, Christo

    2011-01-01

    Digital media and technology have become culturally and economically powerful parts of contemporary middle-class American childhoods. Immersed in various forms of digital media as well as mobile and Web-based technologies, young people today appear to develop knowledge and skills through participation in media. This MacArthur Report examines the…

  13. Media Culture 2020: Collaborative Teaching and Blended Learning Using Social Media and Cloud-Based Technologies

    Science.gov (United States)

    Vickers, Richard; Field, James; Melakoski, Cai

    2015-01-01

    In 2013 five universities from across Europe undertook an innovative project "Media Culture 2020", combining skills and forces to develop new practices that would face the challenge of the convergence of digital media, taking full advantage of social media and cloud-based technologies. The aim of the Media Culture 2020 project was to…

  14. Mass media relevance in combating insecurity in Nigeria

    Directory of Open Access Journals (Sweden)

    : Nwabueze, C.

    2013-06-01

    Full Text Available This work examines the critical role of the mass media in combating the upsurge of crime which has led to a state of insecurity in the country, especially in the North, South Eastern and South Southern parts of the country. This discourse adopts the qualitative approach in appraising the correlation between the mass media and the insecurity in Nigeria with emphasis on practical measures relevant in this direction. The recommends that journalists should be trained regularly on terrorism and conflict reporting to always keep them abreast of modern techniques that could be used in ensuring effective use of the mass media in combating insecurity in Nigeria.

  15. Mass Media Influence on Foreign Policy

    OpenAIRE

    Ivančević, Bosiljka

    2012-01-01

    A main purpose of the thesis is to demonstrate and explain to what extend do media influence foreign policy of a state. Foreign policy is always under internal and external influences and media are considered to be one of those external influences that shape it. Agenda setting theory forms the theoretical frame for this thesis because it takes into consideration not just direct media-government relations but the public as well that inside of this relation serves as some sort of mediator. Besi...

  16. Lessons learned from public health mass media campaigns: marketing health in a crowded media world.

    Science.gov (United States)

    Randolph, Whitney; Viswanath, K

    2004-01-01

    Every year, new public health mass media campaigns are launched attempting to change health behavior and improve health outcomes. These campaigns enter a crowded media environment filled with messages from competing sources. Public health practitioners have to capture not only the attention of the public amid such competition, but also motivate them to change health behaviors that are often entrenched or to initiate habits that may be new or difficult. In what ways are public health mass media campaigns now attempting to succeed in a world crowded with media messages from a myriad of sources? What are the conditions that are necessary for a media campaign to successfully alter health behaviors and alter outcomes in the long term? To what extent can the successes and failures of previous campaigns be useful in teaching important lessons to those planning campaigns in the future? In this chapter we attempt to answer these questions, drawing from recent literature on public health mass media campaigns.

  17. Creative industries: Economic exploitation of the media of mass communication

    Directory of Open Access Journals (Sweden)

    Nikodijević Dragan

    2015-01-01

    Full Text Available Modern technological age has created the preconditions for the establishment of a new production system that offers new opportunities, but also imposes new creative forms that must comply with the rules of the system: effective and higher production accompanied by adequate consumption. Creative industries and media practice have reached enormous proportions-production, and their aim is not only to influence the masses, but also to exploit them economically. This has almost imperceptibly started a new economic revolution. In a culture that has been created with a special trade sector wide scale, equipped with channels for the distribution, commercial and propaganda means, in short, all the elements of a typical economic activity. Creative industries are considered, as a matter of course, not the creative function, but the function of its profitability; the pursuit of profit plays a decisive role.

  18. Mass storage technology in networks

    Science.gov (United States)

    Ishii, Katsunori; Takeda, Toru; Itao, Kiyoshi; Kaneko, Reizo

    1990-08-01

    Trends and features of mass storage subsystems in network are surveyed and their key technologies spotlighted. Storage subsystems are becoming increasingly important in new network systems in which communications and data processing are systematically combined. These systems require a new class of high-performance mass-information storage in order to effectively utilize their processing power. The requirements of high transfer rates, high transactional rates and large storage capacities, coupled with high functionality, fault tolerance and flexibility in configuration, are major challenges in storage subsystems. Recent progress in optical disk technology has resulted in improved performance of on-line external memories to optical disk drives, which are competing with mid-range magnetic disks. Optical disks are more effective than magnetic disks in using low-traffic random-access file storing multimedia data that requires large capacity, such as in archive use and in information distribution use by ROM disks. Finally, it demonstrates image coded document file servers for local area network use that employ 130mm rewritable magneto-optical disk subsystems.

  19. Media Casebook; An Introductory Reader in American Mass Communications.

    Science.gov (United States)

    Sandman, Peter M., Ed.; And Others

    Each selection in this anthology offers a single example of a major problem or characteristic of the American mass media. The anthology has four sections: development, responsibility, media, and coverage. Development in journalism is shown by comparing accounts of Presidential conventions over a 125-year period. Articles about responsibility deal…

  20. The Rest of the Elephant: Perspectives on the Mass Media.

    Science.gov (United States)

    Stevens, John D.; Porter, William E.

    This book presents an analytical introduction to the study of the mass media. Aspects of media that have received little attention--audiences, economics, working processes and ethics--are treated in the four sections of the book. Section one covers symbiosis between the medium and the audience. Section two discusses the way in which business and…

  1. Evaluating the Effectiveness of a Mass Media Ethics Course.

    Science.gov (United States)

    Lee, Byung; Padgett, George

    2000-01-01

    Examines the effectiveness of an ethics education component in a media law and ethics course. Suggests that a short-term mass media ethics study could not develop values considered essential for ethical behavior. Argues that students developed more complexity in their reasoning not measurable by the scale. Suggests a course or module on ethics…

  2. The Mass Media of Entertainment and Human Survival.

    Science.gov (United States)

    Gorney, Roderic; Steele, Gary

    Urgently needed for human survival is a means of influencing large numbers of people to put into rapid action measures which could neutralize such menances as pollution, overpopulation, and violence. Though the cumulative effect of the mass media is not fully established, media entertainment may be the most influential institution in our society.…

  3. The Mass Media of Entertainment and Human Survival.

    Science.gov (United States)

    Gorney, Roderic; Steele, Gary

    Urgently needed for human survival is a means of influencing large numbers of people to put into rapid action measures which could neutralize such menances as pollution, overpopulation, and violence. Though the cumulative effect of the mass media is not fully established, media entertainment may be the most influential institution in our society.…

  4. Mass Media Campaign Impacts Influenza Vaccine Obtainment of University Students

    Science.gov (United States)

    Shropshire, Ali M.; Brent-Hotchkiss, Renee; Andrews, Urkovia K.

    2013-01-01

    Objective: To describe the effectiveness of a mass media campaign in increasing the rate of college student influenza vaccine obtainment. Participants/Methods: Students ("N" = 721) at a large southern university completed a survey between September 2011 and January 2012 assessing what flu clinic media sources were visualized and if they…

  5. The Mass Media and Political Socialization: Chile, 1970-2000

    Science.gov (United States)

    Walter, Amy R.

    2005-01-01

    This project seeks to determine the effect of the mass media on political attitudes and behaviors in Chile between the years 1970 and 2000. The relationship between the media and "political socialization" is just now gaining recognition in scholarly research, and Chile offers an excellent case study. This paper traces these two variables…

  6. The Media Environment: Mass Communications in American Society.

    Science.gov (United States)

    Stanley, Robert H.; Steinberg, Charles S.

    The purpose of this book is to provide the reader with an informational frame of reference that will permit the formation of critical judgments concerning America's mass media institutions. The book covers the broad spectrum of the communications media in terms of their impact on American society. Such topics are discussed as social aspects of…

  7. Print mass media: territory of survival

    Directory of Open Access Journals (Sweden)

    Evgeny V. Akhmadulin

    2016-09-01

    Full Text Available The article is devoted to the problem of the survival of the print media in the information market in the conditions of intense competition with online journalism and the whole information flow on the Internet. Despite the predictions of the impending death of print periodicals, more than half of the world adult population read a daily newspaper. At the same time, the trends taking place in the media market, confirm the reduction of print media segment in favor of the Internet. According to TNS-Russia data, only in 2013 the Internet audience has grown by 6 %. At the same time the circulation of print media in the US fell by 15 % in 2008- 2014, in Western Europe – by a quarter. In Russia, subscription circulation periodicals in the second half of 2014 fell by 20.2 %, and on the basis of subscription for the first half of 2015, the national average – 22 % (data of Federal State Unitary Enterprise “Russian Post”. Finding ways to stabilize the fall of the print media, many US publishing houses see the transition from advertcentric business model to consumcentric model. It is necessary to use the specifics and advantages of newspapers and magazines (comfort, media planning logic, analytic, continuity and consistency of the content of individual and hypertext editions, and others to maintain the intellectual elite. Print media targeting to an elite audience (willing to pay for exclusiveness allows publishers to offset the rising cost of issuing paperbased, and consumers (subscribers will give a sense of communion to a certain social community, receiving verified and thorough information. In this case, the subscription to a newspaper or magazine (no retail outlet and online will be fashionable factor of association of elite communities and acquire new qualitative features in the development of civil society.

  8. Alcohol advertising in written mass media in Spain

    National Research Council Canada - National Science Library

    Montes-Santiago, J; Alvarez Muñiz, M L; Baz Lomba, A

    2007-01-01

    Alcohol advertising is a powerful factor of incitation to consumption. We analyzed the alcohol advertising, especially that youth-focused, in written mass media in Spain during the period 2002-2006...

  9. New Media Display Technology and Exhibition Experience

    Directory of Open Access Journals (Sweden)

    Chen-Wo Kuo

    2016-01-01

    Full Text Available As the inheritor of Chinese civilization, the National Palace Museum (hereafter referred to as the NPM, houses a world-class collection of cultural art and artifacts. Since the NPM began promoting the National Digital Archives Project in 2002, its efforts have expanded to develop a digital museum and various e-learning programs. Extending the use of digital archives to its educational and cultural industrial endeavors, the NPM has maximized the value of its exhibitions, publications, and educational programs.  In 2013, the NPM integrated creative thinking and interdisciplinary technologies, such as floating projection, augmented reality, and other sensory interactive media, to recreate the historical circumstance of 19th century East Asian maritime cultures in “Rebuilding the Tong-an Ships—New Media Art Exhibition," which opened at Huashan 1914 Creative Park and later won the Gold Award at the 2014 Digital Education Innovation Competition. Through a thorough exploration of the factors contributing to the success of "Rebuilding the Tong-an Ships," this study has isolated the two main factors of the exhibition’s popularity, namely, the compactness of the metadata and the atmosphere created by the interactive display technology.

  10. Mass Media and the School: Descartes or McLuhan?

    Science.gov (United States)

    Schaeffer, Pierre

    1980-01-01

    Compares the world of learning with the world of the media, with emphasis on the areas of common interest. Discusses areas of potential cooperation, including local audiovisual centers, adaptation of new media to educational content, computer technology, telematics, and accumulation of audiovisual stock on topics pertinent to education. (DB)

  11. Mass Media and the Debate about Nuclear Power.

    Science.gov (United States)

    Sawyer, Thomas M.

    Many factors contribute to the difficulties the media have in dealing with science, engineering, and technology. These difficulties were pointed up in the media coverage of the March 1979 accident at the Three Mile Island nuclear plant, which reflected confusion and lack of understanding and which combined with other factors (including the movie…

  12. Social percolation and the influence of mass media

    Science.gov (United States)

    Proykova, Ana; Stauffer, Dietrich

    2002-09-01

    In the marketing model of Solomon and Weisbuch, people buy a product only if their neighbours tell them of its quality, and if this quality is higher than their own quality expectations. Now we introduce additional information from the mass media, which is analogous to the ghost field in percolation theory. The mass media shift the percolative phase transition observed in the model, and decrease the time after which the stationary state is reached.

  13. Educational Media and Technology Yearbook, 1992. Volume 18.

    Science.gov (United States)

    Ely, Donald P., Ed.; Minor, Barbara B., Ed.

    The Educational Media and Technology Yearbook (EMTY) is designed to provide media and instructional technology professionals with an up-to-date, single-source overview and assessment of the field of educational technology. Each volume addresses current issues, notes trends, and provides current listings of and background information about the…

  14. On Multi-media Technology in English Teaching

    Institute of Scientific and Technical Information of China (English)

    王薇

    2014-01-01

    As an important means of contemporary educational technology, multi-media makes full use of its own advantages to probe into new patterns of teaching reform, to motivate new ways of thinking on teaching and learning, and to inspire creative spirits. This paper, composed of five parts, is aimed to evaluate the application of multi-media technology in English teaching. After a general introduction of multi-media technology in the first part,the second part explains the necessity of applying it in English teaching. The next two parts analyze the advantages as well as problems of multi-media technology in English teaching, and the last part is a conclusion.

  15. On Multi-media Technology in English Teaching

    Institute of Scientific and Technical Information of China (English)

    王薇

    2014-01-01

    As an important means of contemporary educational technology, multi-media makes full use of its own advantages to probe into new patterns of teaching reform, to motivate new ways of thinking on teaching and learning, and to inspire creative spirits. This paper, composed offive parts, is aimed to evaluate the application of multi-media technology in English teaching. After a general introduction of multi-media technology in thefirst part, the second part explains the necessity of applying it in English teaching. The next two parts analyze the advantages as well as problems of multi-media technology in English teaching, and the last part is a conclusion.

  16. Media Literacy Education: Harnessing the Technological Imaginary

    Science.gov (United States)

    Fry, Katherine G.

    2011-01-01

    An important challenge for media literacy education in the next decade will be to cultivate a commanding voice in the cultural conversation about new and emerging communication media. To really have a stake in the social, economic and educational developments that emerge around new digital media in the U.S. and globally, media literacy educators…

  17. Mass Media vs. Public and National Safety

    Directory of Open Access Journals (Sweden)

    Andrzej Adamski

    2012-12-01

    Full Text Available The media have become an integral part of social life. They have an enormous impact on it. However, they occasionally may be harmful or even―more or less consciously―their actions may lead to various distortions of the public and national safety. Under what circumstances would be such a situation possible to occur? How to prevent it? This article contains answers to those questions.

  18. Mass Society/Culture/Media: An Eclectic Approach.

    Science.gov (United States)

    Clavner, Jerry B.

    Instructors of courses in mass society, culture, and communication start out facing three types of difficulties: the historical orientation of learning, the parochialism of various disciplines, and negative intellectually elitist attitudes toward mass culture/media. Added to these problems is the fact that many instructors have little or no…

  19. Sex, Pornography, and the Mass Media: How Should Social Studies Teachers Respond?

    Science.gov (United States)

    Martinson, David L.

    2007-01-01

    Many people fear that the current explosion in mass media technology is negatively affecting individuals and society via-a-vis considerations related to the accessibility of pornographic materials. The way this accessibility affects young people is of particular concern. In this article, the author addresses these concerns from the legal and…

  20. Mass media sosial prosesl?r? T?sir vasit?si kimi

    OpenAIRE

    Abbasisaedabad, M.

    2011-01-01

    Communication, making a basis of development of a society, during the various public periods differently influenced public consciousness. As a result of the accelerated development of information-communication technologies the role and influence of the communications on social processes has increased. At the same time opinions of scientists on a role and influence of mass-media the most different.

  1. Mass media image of selected instruments of economic develepment

    Directory of Open Access Journals (Sweden)

    Kruliš Ladislav

    2016-07-01

    Full Text Available The goal of this paper is twofold. Firstly, two instruments of economic development – investment incentives and cluster initiatives – were compared according to the frequency of their occurrence in selected mass media sources in the Czech Republic in the periods 2004-2005 and 2011-2012. Secondly, the mass media image of these two instruments of economic development was evaluated with respect to the frames deductively constructed from literature review. The findings pointed out a higher occurrence of the mass media articles/news dealing with investment incentives. These articles/news were, additionally, more controversial and covered a wider spectrum of frames. Politicians were a relatively more frequent type of actors who created the media message from the articles/news. On the contrary, the mass media articles/news concerning cluster initiatives typically created the frame of positive effects of clusters. The messages were told either by economic experts or by public authority representatives who were closely connected with cluster initiatives. Spatial origin of these messages was rather limited. The definitional vagueness, intangible and uncontroversial nature of cluster initiatives restrained their media appeal.

  2. 2016 China Academic Conference on Printing, Packaging Engineering & Media Technology

    CERN Document Server

    Ouyang, Yun; Xu, Min; Yang, Li; Ouyang, Yujie

    2017-01-01

    This book includes a selection of reviewed papers presented at the 2016 China Academic Conference on Printing, Packaging Engineering & Media Technology, held on November 25-27, 2016 in Xi’an, China. The conference was jointly organized by China Academy of Printing Technology, Xi’an University of Technology and Stuttgart Media University of Germany. The proceedings cover the recent outcomes on color science and technology, image processing technology, digital media technology, digital process management technology in packaging and packaging etc. They will be of interest to university researchers, R&D engineers and graduate students in graphic communications, packaging, color science, image science, material science, computer science, digital media and network technology fields.

  3. Digital media technological and social challenges of the interactive world

    CERN Document Server

    Winget, Megan A; Aspray, William

    2011-01-01

    There has been an explosion in the creation and use of digital media over the past quarter century and in particular over the past decade. This book carefully examines multiple aspects of digital media from the different perspectives of some of the top scholars in the field. Organized into four parts, Digital Media looks at the preservation of digital media, the interaction between technological changes and cultural practices, the organization of digital media, and its history. The wealth of varied perspectives collected together in this volume provides new light on the topic of digital media.

  4. Mazur’s Hypothesis on Technology Controversy and Media

    NARCIS (Netherlands)

    Gutteling, Jan M.

    2005-01-01

    In the early 1980s, Allan Mazur published his hypothesis on the direct relation between media coverage and public reaction toward technological issues. This hypothesis stated, ‘the rise in reaction against a scientific technology appears to coincide with a rise in quantity of media coverage, suggest

  5. Current Technology Trends for School Library Media Specialists

    OpenAIRE

    Leticia Ekhaml; Joan Hubbard

    2003-01-01

    An overview of some of the current technology trends used in classroom instruction and school library media centers in provided in this article such as the use of handheld electronic organizers, CD recorders, digital video cameras, and interactive whiteboards. The article offers some suggestions or ideas on how to acquire new technologies to school library media centers that are low in budgetary funds.

  6. Social Functions of Mass Media in Developing Citizen Sports

    OpenAIRE

    Mehdi Moradi; Habib Honari; Salah Naghshbandi; Nahid Jabari; Parvaneh Kholouse

    2012-01-01

    The purpose of present research was to investigate the current and ideal state of social functions of mass media in developing citizen sports. It was applied, descriptive-comparative research. Data collection was done through field study. Population composed of 600 media experts and sport experts. There were 80 subjects as sample selected by convenience sampling. Instrument was a researcher-made questionnaire. Fourteen university professors expertized in physical education and communication s...

  7. Violence and mass media: are laws and regulations effective?

    Science.gov (United States)

    Wulff, Christian

    2007-10-01

    In Germany, there are several laws and legal and administrative regulations restricting presentation and propagation of violence in mass media. They have proven to be partly effective. Whilst control and supervision of public media is feasible, the containment of what is distributed over the internet proves to be very difficult. It is well recognized that laws and regulations can be only one part of protection for children and youngsters; school, kindergarten and above all the parents must be educated and held responsible for creating media competence in children and adolescents.

  8. [Alcohol advertising in written mass media in Spain].

    Science.gov (United States)

    Montes-Santiago, J; Alvarez Muñiz, M L; Baz Lomba, A

    2007-03-01

    Alcohol advertising is a powerful factor of incitation to consumption. We analyzed the alcohol advertising, especially that youth-focused, in written mass media in Spain during the period 2002-2006. Annual cross-sectional study of advertisements in 41 widely difused written mass media (average readers: 10,1 millions). Media admitting alcohol publicity were 29% in the whole. (2,9 millions of readers on average, 29% of total readers). Alcohol advertising constituted the 3,8% of global publicity and the 8,6% of the publicity in media admitting alcohol publicity. In this period only 4% of the media (2,4% of total readers) inserted antidrug campaigns. In brief, three out of 10 total readers and one out of 12 people older than 15 years suffered the impact of tobacco advertising. Young people were included in 33% of alcohol advertisements and 3 out of 6 of youth-oriented magazines permitted a such publicity. Alcohol publicity remains high in written mass media in Spain. By contrast few people received informative antidrug campaigns. Advertising was preferentially directed to young people.

  9. Mass media influence spreading in social networks with community structure

    Science.gov (United States)

    Candia, Julián; Mazzitello, Karina I.

    2008-07-01

    We study an extension of Axelrod's model for social influence, in which cultural drift is represented as random perturbations, while mass media are introduced by means of an external field. In this scenario, we investigate how the modular structure of social networks affects the propagation of mass media messages across a society. The community structure of social networks is represented by coupled random networks, in which two random graphs are connected by intercommunity links. Considering inhomogeneous mass media fields, we study the conditions for successful message spreading and find a novel phase diagram in the multidimensional parameter space. These findings show that social modularity effects are of paramount importance for designing successful, cost-effective advertising campaigns.

  10. Examination of the mass media process and personal factors affecting the assessment of mass media-disseminated health information.

    Science.gov (United States)

    Avcı, Kadriye; Çakır, Tülin; Avşar, Zakir; Üzel Taş, Hanife

    2015-06-01

    This study examined the mass media and personal characteristics leading to health communication inequality as well as the role of certain factors in health communication's mass media process. Using both sociodemographic variables and Maletzke's model as a basis, we investigated the relationship between selected components of the mass communication process, the receiving of reliable health information as a result of health communication, and the condition of its use. The study involved 1853 people in Turkey and was structured in two parts. The first part dealt with questions regarding sociodemographic characteristics, the use of the mass media and the public's ability to obtain health information from it, the public's perception of the trustworthiness of health information, and the state of translating this information into health-promoting behaviours. In the second part, questions related to the mass communication process were posed using a five-point Likert scale. This section tried to establish structural equation modelling using the judgements prepared on the basis of the mass media model. Through this study, it has been observed that sociodemographic factors such as education and age affect individuals' use of and access to communication channels; individuals' trust in and selection of health information from the programme content and their changing health behaviours (as a result of the health information) are related to both their perception of the mass communication process and to sociodemographic factors, but are more strongly related to the former.

  11. Mass Transfer and Porous Media (MTPM)

    Energy Technology Data Exchange (ETDEWEB)

    Rotenberg, B.; Marry, V.; Malikova, N.; Vuilleumier, R.; Giffaut, E.; Turq, P.; Robinet, J.C.; Diaz, N.; Sardini, P.; Goutelard, F.; Menut, D.; Parneix, J.C.; Sammartino, S.; Pret, D.; Coelho, D.; Jougnot, D.; Revil, A.; Boulin, P.F.; Angulo-Jaramillo, R.; Daian, J.F.; Talandier, J.; Berne, P.; Cochepin, B.; Trotignon, L.; Bildstein, O.; Steefel, C.; Lagneau, V.; Van der Lee, J.; Birchall, D.J.; Harrington, J.F.; Noy, D.J.; Sellin, P.; Bildstein, O.; Piault, E.; Trotignon, L.; Montarnal, P.; Deville, E.; Genty, A.; Le Potier, C.; Imbert, C.; Semete, P.; Desgree, P.; Fevrier, B.; Courtois, A.; Touze, G.; Sboui, A.; Roberts, J.E.; Jaffre, J.; Glaus, M.A.; Rosse, R.; Van Loon, L.R.; Matray, J.M.; Parneix, J.C.; Tinseau, E.; Pret, D.; Mayor, J.C.; Ohkubo, T.; Kikuchi, H.; Yamaguchi, M.; Alonso, U.; Missana, T.; Garcia-Gutierrez, M.; Patelli, A.; Siitari-Kauppi, M.; Leskinen, A.; Rigato, V.; Samper, J.; Dewonck, S.; Zheng, L.; Yang, Q.; Naves, A.; Dai, Z.; Samper, J.; Wolfsberg, A.; Levitt, D.; Cormenzana, J.L.; Missana, T.; Mingarro, M.; Schampera, B.; Dultz, S.; Riebe, B.; Samper, J.; Yang, Q.; Genty, A.; Perraud, D.; Poller, A.; Mayer, G.; Croise, J.; Marschall, P.; Krooss, B.; Matray, J.M.; Tanaka, T.; Vogel, P.; Lavanchy, J.M.; Enssle, C.P.; Cruchaudet, M.; Dewonck, S.; Descostes, M.; Blin, V.; Radwan, J.; Poinssot, C.; Mibus, J.; Sachs, S.; Devol-Brown, I.; Motellier, S.; Tinseau, E.; Thoby, D.; Marsal, F.; DeWindt, L.; Tinseau, E.; Pellegrini, D.; Bauer, A.; Fiehn, B.; Marquardt, Ch.; Romer, J.; Gortzen, A.; Kienzler, B

    2007-07-01

    This session gathers 48 articles (posters) dealing with: interlayer / micro-pore exchange of water and ions in clays: a molecular dynamics study; the multi-scale characterisation of mineral and textural spatial heterogeneities in Callovo-Oxfordian argilite and its consequence on solute species diffusion modelling; the diffusion of ions in unsaturated clay rocks: Theory and application to the Callovo- Oxfordian argillite; the porous media characterization with respect to gas transfer in Callovo Oxfordian argillite; the predictions on a 2-D cementation experiment in porous medium: intercomparison on the Comedie project; the large-scale gas injection test (LASGIT) at the Aespoe hard rock laboratory in Sweden; simulating the geochemical coupling between vitrified waste, canister and near-field on the alliances platform; toward radionuclide transport calculations on whole radioactive waste disposal with CAST3M platform; the experimental study of the water permeability of a partially saturated argillite; a mixed hexahedral finite elements for Darcy flow calculation in clay porous media; the diffusive properties of stainless steel filter discs before and after use in diffusion experiments with compacted clays; the structural organization of porosity in the Opalinus clay at the Mont Terri Rock Laboratory under saturated and unsaturated conditions; the evaluation of pore structure in compacted saturated Bentonite using NMR relaxometry; diffusion coefficients measurement in consolidated clays: a combination of micro-scale profiling and solid pore structure analyses; the numerical interpretation of in-situ DIR diffusion experiments on the Callovo- Oxfordian clay at the Meuse/Haute-Marne URL the identification of relative conductivity models for water flow and solute transport in unsaturated compacted Bentonite; diffusion experiments in Callovo- Oxfordian clay from the Meuse/Haute-Marne URL, France: experimental setup and data analyses; the transport in organo

  12. Traditional Forms of Communication and the Mass Media in India. Communication and Society, 13.

    Science.gov (United States)

    Malik, Madhu

    Oral folklore and folk drama are emphasized in this report, which focuses on the use of folk media to convey developmental messages through mass media agencies. Discussion covers the relationship between folk and mass media, experiments in India to integrate the two media, problems encountered in the integration process, and folk media's potential…

  13. Mass Communication as Political Rhetoric: A Critique of Representation and Commodity Theories of Mass Media Language.

    Science.gov (United States)

    Shaver, Paul M.

    1995-01-01

    Suggests that contemporary rhetorical theory and research can use important insights into the nature of mass media language that representation and commodity theories cannot incorporate. Suggests that, by recognizing the rhetorical aspects of media language, scholars can legitimize the research and the dialogue that are required for the…

  14. The research in the interaction of the mass media social image and the peculiarities of personal media behavior

    Directory of Open Access Journals (Sweden)

    Zhizhina M. V.

    2012-06-01

    Full Text Available The results of the study of the correlation of an individual’s personal ideas about mass media with the organization of social behavior in media environment are represented in this article. The types of an individual’s relation to mass media as well as the types of media consumers in accordance with their dominating motivational orientation: emotionally-centered, communication-centered, information-centered, sense-centered – are revealed in the study. The research of mass media as an object of social images can demonstrate new approaches to the study of psychological regularity of an individual’s media behavior.

  15. Ideology and the Mass Media: The Question of Determination

    Directory of Open Access Journals (Sweden)

    Peter Golding

    2015-03-01

    Full Text Available Editorial note The text entitled Ideology and the Mass Media: The Question of Determination is a translation of a book chapter by two crucial British political economists of communication that was originally published in 1978, in Ideology and cultural production. The authors address the question to what degree the fact that media are capitalist enterprises influences their operation. They criticize the lack of a political-economic perspective in contemporary research on the ideological role of the media, and argue that this perspective, focusing among other things on issues of ownership, control of the production process and the wider national and international economic context, is crucial to a thorough understanding of how mass media work. The text was written at a time when political economy of communication had already established itself as a relevant approach (although it went by different names, the authors for example use the term “sociology” and it was commonly accepted that the media mostly function according to the laws of capitalist markets. Yet, as the authors point out, the implications of this fact for the understanding of the inner workings of mass media was not quite clear. Scholarly research of media was caught in the crossfire of two opposing approaches, both reaching a dead end: on the one side, vulgar interpretations of a direct influence of the base on the superstructure, on the other, approaches that treated questions of ideology in isolation from their nature as capitalist enterprises (critical cultural studies. These questions are not confined to the field of communication studies since they were dealt with by almost all critical authors that focused their attention on the issues of ideology and social reproduction. The text by Golding and Murdock remains relevant today because the issues that they raise have been largely forgotten without reaching a satisfactory conclusion.

  16. The Role of Mass Media in Health Communication.

    Science.gov (United States)

    Brenner, Donald J.; Quesada, Gustavo M.

    This paper reviews the research that has been done on mass media effects in health communication: breakthroughs in treatment, rising costs of medical care, innovations in the organization of health care, governmental involvement, the rise in malpractice litigation, and so on. The conceptual framework employed proposes a continuum of audience…

  17. Mass Media: A Cornucopia of Ideas for Adult Educators.

    Science.gov (United States)

    Niemi, John A.

    The collection of readings deals with some important developments affecting the use of the mass media in adult education. These include cablecasting as a means of urging citizens to become involved in community problems, films as spurs to social action, and television programs that employ the soap opera format for educational ends. Also presented…

  18. Political Socialization and Mass Media Use: A Reverse Causality Model.

    Science.gov (United States)

    Tan, Alexis S.

    A reverse causality model treating mass media use for public affairs information as a result rather than as a cause of political behavior was tested utilizing surveys of 190 Mexican-American, 176 black, and 225 white adults. The criterion variable used in each sample was frequency of television and newspaper use for public affairs information. The…

  19. The Role of the Mass Media in Shaping Public Opinion.

    Science.gov (United States)

    Porter, Michael J.

    This discussion of agenda setting reviews early theories of mass communication and traces the beginnings of agenda setting theory to the 1968 United States presidential campaign, during which researchers found a high correlation between what the media were saying about issues and what the people thought were important issues. The results of more…

  20. The Mass Media: Aspen Institute Guide to Communication Industry Trends.

    Science.gov (United States)

    Sterling, Christopher H.; Haight, Timothy R.

    Intended to provide a single reference source for the most significant statistics describing communication industry trends in the United States since 1900, this book is a collection and assessment of the currently available quantitative descriptive information on mass media industries. The core of the book is its more than 300 tables of data on…

  1. Mass-media publicity campaign on driving while intoxicated.

    NARCIS (Netherlands)

    Wesemann, P.

    1986-01-01

    Mass media publicity campaigns against driving while intoxicated have been conducted in the netherlands for a number of years. A new, more aggressive approach was introduced in 1984 with the slogan "alcohol ..... all too easily a crime". Goals of this campaign were (1) internationalization of the le

  2. Effect of mass media on the adoption of fish curing

    OpenAIRE

    Kesavan Nair, A.K.; Kaul, P.N.; Balasubramaniam, S

    1985-01-01

    A study of two factors with two-way classification shows that the main effect of newspaper subscription on the adoption of improved practices in fish curing is significant. The effect of radio ownership appears to be masked by newspaper subscription. The interaction between the two factors was not significant. The study confirms the importance of mass media in adoption.

  3. A Tale of Two Industries: Mass Media and Higher Education.

    Science.gov (United States)

    Nartowski, Andrzej S.

    2003-01-01

    Asserts that the commercialization of higher education leads to governance; governance leads to the flow of money; and governance plus money lead to quality. Suggests that it is time to rethink the missions of mass media and higher education in contemporary society and to revise the idea that the right to education is of less importance than the…

  4. The Role of the Mass Media in Shaping Public Opinion.

    Science.gov (United States)

    Porter, Michael J.

    This discussion of agenda setting reviews early theories of mass communication and traces the beginnings of agenda setting theory to the 1968 United States presidential campaign, during which researchers found a high correlation between what the media were saying about issues and what the people thought were important issues. The results of more…

  5. The Role of Audiovisual Mass Media News in Language Learning

    Science.gov (United States)

    Bahrani, Taher; Sim, Tam Shu

    2011-01-01

    The present paper focuses on the role of audio/visual mass media news in language learning. In this regard, the two important issues regarding the selection and preparation of TV news for language learning are the content of the news and the linguistic difficulty. Content is described as whether the news is specialized or universal. Universal…

  6. Mass Media Use by College Students during Hurricane Threat

    Science.gov (United States)

    Piotrowski, Chris

    2015-01-01

    There is a dearth of studies on how college students prepare for the threat of natural disasters. This study surveyed college students' preferences in mass media use prior to an approaching hurricane. The convenience sample (n = 76) were from a university located in the hurricane-prone area of the central Gulf of Mexico coast. Interestingly,…

  7. Children's Reactions to Dreams Conveyed in Mass Media Programming.

    Science.gov (United States)

    Wilson, Barbara J.

    1991-01-01

    Explores children's ability to understand formal features of television and film by investigating their reactions to a televised dream. Indicates that children are able to recognize dreams in mass media programing and that prior knowledge of an upcoming dream can influence children's interpretations of and emotional reactions to dreamed events in…

  8. The New Mass Media and the Shaping of Amazigh Identity.

    Science.gov (United States)

    Almasude, Amar

    This paper describes the Imazighen of North Africa, known in the West as Berbers; threats to their language and culture from schooling and the dominant Arabo-Islamic culture; and recent effects of mass media. As the indigenous people of North Africa, the Imazighen have been invaded frequently during the last 3000 years, but only the Arabs…

  9. The Mass Media and Modern Society. Second Edition.

    Science.gov (United States)

    Rivers, William L.; And Others

    The focus throughout this second edition is on the 1970's and the impact of mass communication on contemporary society. Analyzing the ways in which communication affects and is, in turn, affected by society, the book examines the social, economic, and intellectual environments in which the media operate. Two intellectual factors which have had the…

  10. The power of mass media in the German civil society

    Directory of Open Access Journals (Sweden)

    Alicia‑Georgiana Zalupca

    2016-12-01

    Full Text Available Mass media is playing a significant role in influencing people’s mind and determining the vote’s preference of each single individual. Nowadays, mass media has become an essential part in setting up the public’s agenda. We are living in a social media era that is being governed by Facebook and Twitter. Facebook had played a key role in Germany’s society in the last year, since September 2015, by helping to increase public awareness or to collect opinions and information, and also to influence the attitude of the people towards electing the Eurosceptic political party, Alternative for Germany (AfD. The results of the regional elections in Germany from March 2016 had been strongly influenced by the party’s intense activities on Facebook. It may be said that the electoral campaign of AfD had completely taken place on Facebook, a social media channel where people and the party itself dare to speak up their mind without being afraid that their opinion could be censorship. This article is about to describe the role that the social media channel, Facebook, had had in choosing AfD as main winner of the German regional elections.

  11. Emerging Technologies: Applications and Implications for School Library Media Centers.

    Science.gov (United States)

    Craver, Kathleen W.

    This paper examines emerging information technologies and their implications for school library media centers. Because of the fluctuating situation regarding new innovations, only emerging technologies that specialists believe will occur within the next 5 to 10 years are discussed. For each technology mentioned, a brief description is given…

  12. Mobile Inverted Constructivism: Education of Interaction Technology in Social Media

    Science.gov (United States)

    Chai, Jia-Xiang; Fan, Kuo-Kuang

    2016-01-01

    The combination of social media and invert teaching is a new path to inverting interation technology education and reconstructing the curriculum of context. In this paper, based on the theory of constructivism learning, a model named Mobile Inverted Constructivism (MIC) is provided. Moreover, in view of the functional quality of social media in…

  13. Mobile Inverted Constructivism: Education of Interaction Technology in Social Media

    Science.gov (United States)

    Chai, Jia-Xiang; Fan, Kuo-Kuang

    2016-01-01

    The combination of social media and invert teaching is a new path to inverting interation technology education and reconstructing the curriculum of context. In this paper, based on the theory of constructivism learning, a model named Mobile Inverted Constructivism (MIC) is provided. Moreover, in view of the functional quality of social media in…

  14. Vacuum Technology Considerations For Mass Metrology

    Science.gov (United States)

    Abbott, Patrick J.; Jabour, Zeina J.

    2011-01-01

    Vacuum weighing of mass artifacts eliminates the necessity of air buoyancy correction and its contribution to the measurement uncertainty. Vacuum weighing is also an important process in the experiments currently underway for the redefinition of the SI mass unit, the kilogram. Creating the optimum vacuum environment for mass metrology requires careful design and selection of construction materials, plumbing components, pumping, and pressure gauging technologies. We review the vacuum technology1 required for mass metrology and suggest procedures and hardware for successful and reproducible operation. PMID:26989593

  15. Educational Technology / Opvoedkundige Tegnologie: Instructional Media

    Directory of Open Access Journals (Sweden)

    N.C. Parkins

    2012-02-01

    Full Text Available The universal question so often asked by instructors is how does one choose which medium to use for different parts of a course. The questioner usually expects to be referred to a beautifully constructed algorithm or a carefully balanced analysis of pedagogical factors which will lead to a best choice. No such things exist. Instead choice of media is still very much controlled by logistical financial and internal political factors. 'Gut feeling' is still an important means of selecting media.

  16. New Communication Technologies: A Challenge for Press Freedom. No. 106. Reports and Papers on Mass Communication.

    Science.gov (United States)

    Sparks, Colin, Ed.

    This volume enlarges upon questions concerning censorship and self-censorship and provides case studies as well as theoretical reflection on the relationship between new technology and media freedom. The seven essays included in this collection deal with two central contemporary problems of the mass media--freedom and democracy. The papers are:…

  17. Current Technology Trends for School Library Media Specialists

    Directory of Open Access Journals (Sweden)

    Leticia Ekhaml

    2003-03-01

    Full Text Available An overview of some of the current technology trends used in classroom instruction and school library media centers in provided in this article such as the use of handheld electronic organizers, CD recorders, digital video cameras, and interactive whiteboards. The article offers some suggestions or ideas on how to acquire new technologies to school library media centers that are low in budgetary funds.

  18. Mass Media and Cultural Memory: Idealization of Values

    Directory of Open Access Journals (Sweden)

    Liljana Siljanovska

    2014-12-01

    Full Text Available The theoretical approach in defining the means for mass communication expressed in functionalist theory, especially in John Riley’s model, determines mass media as a social subsystem which is functionally connected with other systems in society that arises from their mutual conditionality and their causative and consequential connection with politics, economy, education, socialization and culture. The functions of articulating opinion by themselves problematize the creation of creative-thinking public because the imposition of topics, representation of individuals, values and norms of a culture, a space, a time is mediated by the ideological and functional mechanism of an organized structuring and transfer of messages simultaneously to as big an audience as possible. The vastness of the audience simply cannot by itself be understood as democratization of the culture in its broadest sense or simply because it is not a high, elite culture intended solely for a certain number of users.  It is that exact media reality, which almost always and exclusively is created through the selection of facts and values in relation to the audience and the factor of time, which simultaneously problematizes individual and collective memory. In the era of postmodernism and globalization of societies, media shaped content, in different mass media, especially on TV and the Internet, stimulate cultural development and pluralism of ideas in intercultural communication. However at the same time the setting of the stage for a media product, imposed by market logic of supply and demand erases the borders of difference, restructures the modalities of cultural identifiers and relativizes the dimensions of cultural identity through the unification of values transformed in surpassed or modern collective memories and concepts, such as – Balkanization, Americanization, Europeanization, civil society.

  19. La Evolución de los Mass Media

    Directory of Open Access Journals (Sweden)

    Francisco Osorio

    2011-01-01

    Full Text Available El objetivo de este artículo es argumentar que la evolución de los mass media se ha entendido generalmente como evolución de las máquinas, es decir, de cambios en el hardware tendientes a criterios como más píxeles (en los televisores, menos peso (en los teléfonos móviles o más capacidad de almacenamiento (de los correos electrónicos. Sin embargo, el artículo trata de explorar si ello es todo lo que puede decirse de la evolución de los mass media. Para lo anterior se asume la existencia de una diversidad de definiciones del concepto de evolución en ámbitos tan diversos como las ciencias sociales, la filosofía e incluso la biología.

  20. Educational Technology Media Method in Teaching and Learning Progress

    Directory of Open Access Journals (Sweden)

    Ahamad A. Sakat

    2012-01-01

    Full Text Available Problem statement: The objective of this research was to evaluate the level of understanding and students interest in Jawi education, after educational technology media was used in teaching and learning at primary schools. This study emphasizes with more detail on the aspects of usage and effectiveness media-aided teaching system. Exploring the notion of instrument, recognized positive attitude and students associated with the use of educational technology media in teaching and learning process. Approach: A total of 52 students taken as a respondent at National School of Changgai Kelantan, reviewed the Educational Technology Media as a teaching method. Purpose of this study was to compare the scoring percentage, after using the ordinary method and educational technology media as a teaching aid. In order to realize the ultimate objective, field studies, questionnaire and survey libraries were implemented. Results: Proceeds from the research found that teaching and learning process with the use of Jawi in Educational Technology Media had a positive effect on students. The results showed that more than 63.4% student achievement increased in Jawi education after using this instrument. Conclusion: Computer usage can stimulate effective learning and improve the performance of Jawi education, enhancing the high level of interactivity among students.

  1. RESEARCHING THE MASS MEDIA ROLE IN PROMOTING AND SELLING TOURISTS' PACKAGES IN ROMANIA

    National Research Council Canada - National Science Library

    Andreea Marin Pantelescu; Maria Ioncica

    2012-01-01

    .... We want to investigate the tourists opinion regarding the importance of mass media in selling and promoting tourists' packages, the tourist considerations in the quality of the mass media tools...

  2. How does the mass media report and interpret radiation data? The results of media content analysis

    Energy Technology Data Exchange (ETDEWEB)

    Perko, T. [Belgian Nuclear Research Centre SCK.CEN, Institute for Environment Health and Safety (Belgium); Cantone, M.C. [University of Milano, Faculty of Medicine (Italy); Tomkiv, Y. [Norwegian University of Life Sciences (Norway); Prezelj, I. [University of Ljubljana, Faculty of Social Sciences (Slovenia); Gallego, E. [Universidad Politecnica de Madrid (Spain); Melekhova, E. [Russian Academy of Sciences in Moscow (Russian Federation)

    2014-07-01

    In communication with the general population, experts often provide quantitative information related to ionizing radiation, expressed with different units of radioactivity. However, quantitative information about radiation risks may be meaningful only to people who have the ability to comprehend basic numerical concepts and possess knowledge related to radiation. Thus, the media, as a bridge between experts and the general population, has to 'translate' quantitative information into a qualitative one. How successful and accurate are the mass media in this transformation of scientific results into publicly understandable information? Our research investigates media reporting on the concept of ionizing radiation in a case of nuclear emergencies. The presentation is focused on summarizing the 'lessons learned' from the use of radiation data in media reporting about the Fukushima nuclear accident. The in-depth media content analysis was conducted in twelve quality newspapers in Belgium, Slovenia, Italy, Spain, Norway and Russia using the same scientific methodology and analyzing the same time period. Preliminary results identified miss concepts of radiation data by media and even within emergency responders and decision makers. The research is a result of FP7 project Innovative integrated tools and platforms for radiological emergency preparedness and post-accident response in Europe - PREPARE and upgraded with a Russian experience. Document available in abstract form only. (authors)

  3. TEXT OF THE MODERN MASS MEDIA: THE LINGUISTIC ASPECT

    Directory of Open Access Journals (Sweden)

    V. P. Abramov

    2016-01-01

    Full Text Available This article deals with function of language system in contemporary Russian mass-media texts. Specific feature of development of mass-media language is the extension of vocabulary. The specific of modern period of mass-media language is that the extra-linguistic factors are dominating now. This process is realized through introducing new foreign borrowings and formation of neologisms. Majority of this new vocabulary are euphemisms and so-called “fashionable words” which are the special sort of the new units of dictionary, often used in commerce, propaganda, professional activity. From the point of view of speakers these words designate something possessing prestige or subject of value, they not only reflect the features of mental picture of the world of this speakers but also set a language fashion and construct the wanted picture of the world. They serve for language manipulation of public consciousness in modern discourse. The presence of such lexical units signals that a sender and addressee of text conform to the requirements of time, possess prestige, and absence of such words-markers is examined as an index of "backwardness" and ignorance of the author.

  4. FACTORS AFFECTING MASS MEDIA FP PROGRAMS ON CURRENT USE OF CONTRACEPTION IN BANGLADESH

    OpenAIRE

    Islam, M. Amirul; Kabir, M.

    1998-01-01

    In this paper the significant role of mass media and factors affecting it have been investigated. . Mass media has played an important role in the success of Bangladesh family planning programs. Different mass media are employed to disseminate FP-MCH messages. Evaluation of the impact of mass media exposures on FP-MCH programs would provide new directions and strategy for its effectiveness. In this study a total of 3100 currently married women from all over Bangladesh were interviewed. The ai...

  5. Evaluation of a Canadian back pain mass media campaign.

    Science.gov (United States)

    Gross, Douglas P; Russell, Anthony S; Ferrari, Robert; Battié, Michele C; Schopflocher, Donald; Hu, Richard; Waddell, Gordon; Buchbinder, Rachelle

    2010-04-15

    Quasi-experimental before-and-after design with control group. We evaluated a back pain mass media campaign's impact on population back pain beliefs, work disability, and health utilization outcomes. Building on previous campaigns in Australia and Scotland, a back pain mass media campaign (Don't Take it Lying Down) was implemented in Alberta, Canada. A variety of media formats were used with radio ads predominating because of budget constraints. Changes in back pain beliefs were studied using telephone surveys of random samples from intervention and control provinces before campaign onset and afterward. The Back Beliefs Questionnaire (BBQ) was used along with specific questions about the importance of staying active. For evaluating behaviors, we extracted data from governmental and workers' compensation databases between January 1999 and July 2008. Outcomes included indicators of number of visits to health care providers, use of diagnostic imaging, and compensation claim incidence and duration. Analysis included time series analysis and ANOVA testing of the interaction between province and time. Belief surveys were conducted with a total of 8566 subjects over the 4-year period. Changes on BBQ scores were not statistically significant, however, the proportion of subjects agreeing with the statement, "If you have back pain you should try to stay active" increased in Alberta from 56% to 63% (P = 0.008) with no change in the control group (consistently approximately 60%). No meaningful or statistically significant effects were seen on the behavioral outcomes. A Canadian media campaign appears to have had a small impact on public beliefs specifically related to campaign messaging to stay active, but no impact was observed on health utilization or work disability outcomes. Results are likely because of the modest level of awareness achieved by the campaign and future campaigns will likely require more extensive media coverage.

  6. The Influence of Mass Media and Interpersonal Communication on Societal and Personal Risk Judgments.

    Science.gov (United States)

    Coleman, Cynthia-Lou.

    1993-01-01

    Examines the influence of mass media, interpersonal channels, and self-efficacy on risk judgment. Confirms that mass media channels influence social-level risk judgments. Finds that personal-level risk was influenced to some degree by mass media channels and that interpersonal channels and self-efficacy account for some variance on social-level…

  7. Teachers Must Not Pass along Popular "Myths" Regarding the Supposed Omnipotence of the Mass Media

    Science.gov (United States)

    Martinson, David L.

    2006-01-01

    High school teachers must not use that time devoted to the study of the mass media to "beat up" on the press or to "frighten" students with stories which exaggerate the power of the mass media industries. At the same time the potential enormous impact of the contemporary mass media must not be ignored. This means that teachers must not overstate…

  8. Factorial Analysis of Mass Media Influence on Academic Sports Development

    Directory of Open Access Journals (Sweden)

    Benar Noshin

    2016-06-01

    Full Text Available Purpose: Main objective of this research was factorial analysis of mass media influence on academic sports development. Material: Methodology of the research was descriptive- correlation. Population of the research was composed of all referees, coaches and athletes participating in students' sports Olympiad of Iran Payam e Noor Universities in year 2014. Statistical sample of research was chosen randomly and consisted of 176 persons. Data gathering tool was a researcher made questionnaire; its superficial and content validity was approved by academic professors and media experts; also the stability of research tool was reported to be at an acceptable level. SPSS 23 software was used to analyze research data and also AMOS 24 software was used to analyze structure validity. Results: Findings showed there is a significant difference between current situation and desirable situation in all research dimensions. Also, factorial analysis of all research variables showed improvement of coaches' technical performance (0.86, improvement of referees' technical performance (0.85, and promotion of academic sport managers' awareness (0.83 respectively are mostly influenced by mass media. Conclusion : It should be kept in mind that academic sports development is one of the factors of the entire country sports development. Hence, it is crucial to attend to different dimensions of student sport's aspects such as human, financial, planning and etc., especially in championship area to be able to further macro objectives of country's sports development. Considering current conditions, mass media should have a new perspective on academic sports in order to be able to attend to their responsibilities to further the excellence of country's sports.

  9. [The perils of risk communication and the role of the mass media].

    Science.gov (United States)

    Rossmann, C; Brosius, H-B

    2013-01-01

    Based on theories and empirical results from communication science, the present paper provides an overview of the role of mass media in risk communication. It is guided by the following questions: How do risk issues find their way into the media and how does the media depict them? How do mass-mediated risk messages affect people's perception of risks, knowledge, attitudes, and behavior? What potential does the media have in disseminating health risk information in campaigns? Hence, the present paper aims to provide a basis for the appropriate use of mass media in health risk communication so as to make use of the potential of mass media without neglecting its limits.

  10. Physical activity in the mass media: an audience perspective.

    Science.gov (United States)

    Smith, Ben J; Bonfiglioli, Catriona M F

    2015-04-01

    Physical activity's role in promoting health is highlighted in public health campaigns, news and current affairs, reality television and other programs. An investigation of audience exposure, beliefs and reactions to media portrayals of physical activity offers insights into the salience and influence of this communication. An audience reception study was conducted involving in-depth interviews with 46 adults in New South Wales, Australia. The sample was stratified by gender, age group, area of residence and body mass index. Most respondents could only recall media coverage of physical activity with prompting. Television was the primary channel of exposure, with reality television the dominant source, followed by news programs and sports coverage. The messages most readily recalled were the health risks of inactivity, especially obesity, and the necessity of keeping active. Physical activity was regarded as a matter of personal volition, or for children, parental responsibility. Respondents believed that the media had given physical activity inadequate attention, focused too heavily on risks and not provided practical advice. In Australia, there is a need to counter the framing of physical activity by reality television, and engage the media to generate understanding of the socioecological determinants of inactivity. Physical activity campaigns should deliver positive and practical messages.

  11. Social media processes in disasters: Implications of emergent technology use.

    Science.gov (United States)

    Murthy, Dhiraj; Gross, Alexander J

    2017-03-01

    This article seeks to extend social science scholarship on social media technology use during disruptive events. Though social media's role in times of crisis has been previously studied, much of this work tends to focus on first-responders and relief organizations. However, social media use during disasters tends to be decentralized and this organizational structure can promote different types of messages to top-down information systems. Using 142,786 geo-tagged tweets collected before and after Hurricane Sandy's US landfall as a case study, this article seeks to explore shifts in social media behavior during disruptive events and highlights that though Sandy disrupted routine life within Twitter, users responded to the disaster by employing humor, sharing photos, and checking into locations. We conclude that social media use during disruptive events is complex and understanding these nuanced behaviors is important across the social sciences. Copyright © 2016 Elsevier Inc. All rights reserved.

  12. Inferring Social Influence of Anti-Tobacco Mass Media Campaign.

    Science.gov (United States)

    Zhan, Qianyi; Zhang, Jiawei; Yu, Philip S; Emery, Sherry; Xie, Junyuan

    2017-07-01

    Anti-tobacco mass media campaigns are designed to influence tobacco users. It has been proved that campaigns will produce users' changes in awareness, knowledge, and attitudes, and also produce meaningful behavior change of audience. Anti-smoking television advertising is the most important part in the campaign. Meanwhile, nowadays, successful online social networks are creating new media environment, however, little is known about the relation between social conversations and anti-tobacco campaigns. This paper aims to infer social influence of these campaigns, and the problem is formally referred to as the Social Influence inference of anti-Tobacco mass mEdia campaigns (Site) problem. To address the Site problem, a novel influence inference framework, TV advertising social influence estimation (Asie), is proposed based on our analysis of two real anti-tobacco campaigns. Asie divides audience attitudes toward TV ads into three distinct stages: 1) cognitive; 2) affective; and 3) conative. Audience online reactions at each of these three stages are depicted by Asie with specific probabilistic models based on the synergistic influences from both online social friends and offline TV ads. Extensive experiments demonstrate the effectiveness of Asie.

  13. PROBLEMS OF MODERN RUSSIAN IN A MIRROR OF MASS MEDIA

    Directory of Open Access Journals (Sweden)

    Станислав Олегович Беляков

    2014-03-01

    Full Text Available The article is devoted to the issues of culture of speech in terms of modern mass media: printing mass media, television and radio programs, Internet. The issues of influence of the information quality on development of communication culture and perception of information are discussed. In addition the aspects of adequate formation of information messages by the organization are considered. Influence of non-official sources of information in the Internet – social networks, forums etc. - are analyzed. This problem is up-to-date because media space is practically out of control in terms of adequate formation  of language culture, the process of change of speakers takes place because of which Soviet culture of conveying information is practically lost and new culture of conveying information has not formed yet. In the same time this problem is insufficiently covered by professional and scientific circles, and the result of it is further deterioration of the situation. DOI: http://dx.doi.org/10.12731/2218-7405-2014-2-6

  14. MALAY POP: MASS MEDIA HEGEMONY IN INDONESIA POPULAR MUSIC

    Directory of Open Access Journals (Sweden)

    Abdul Aziz Turhan Kariko

    2009-11-01

    Full Text Available Article discusses the domination of Malay pop music through textual analysis of songs,observation of musical programs, and interviews with important figures. The research data wereobtained by library research and analyzed through a critical theory approach to gain anunderstanding of the text and its effects. The article concludes that Malay pop contains a stronguniformity which may be termed a phenomenon in the context of the culture industry, while also beingdominant because of its legitimacy created by the media. The nature of Malay pop is also veryprofitable for those participating in it, therefore the spirit of capitalism was also quite dominant in thiscontext. There is also resistance from the indie music movement, and its attempts to fight regressivequalities of music that are legitimized in the mainstream mass media.

  15. History and Multimedia Technology. Media Corner.

    Science.gov (United States)

    Mitchell-Powell, Brenda, Ed.

    1994-01-01

    Contends that, although multimedia technology offers new options for history instruction, its value depends on the consistency, reliability, and convenience of operational methods. Provides reviews of three recommended and one not recommended multimedia packages. (CFR)

  16. History and Multimedia Technology. Media Corner.

    Science.gov (United States)

    Mitchell-Powell, Brenda, Ed.

    1994-01-01

    Contends that, although multimedia technology offers new options for history instruction, its value depends on the consistency, reliability, and convenience of operational methods. Provides reviews of three recommended and one not recommended multimedia packages. (CFR)

  17. Mass properties survey of solar array technologies

    Science.gov (United States)

    Kraus, Robert

    1991-01-01

    An overview of the technologies, electrical performance, and mass characteristics of many of the presently available and the more advanced developmental space solar array technologies is presented. Qualitative trends and quantitative mass estimates as total array output power is increased from 1 kW to 5 kW at End of Life (EOL) from a single wing are shown. The array technologies are part of a database supporting an ongoing solar power subsystem model development for top level subsystem and technology analyses. The model is used to estimate the overall electrical and thermal performance of the complete subsystem, and then calculate the mass and volume of the array, batteries, power management, and thermal control elements as an initial sizing. The array types considered here include planar rigid panel designs, flexible and rigid fold-out planar arrays, and two concentrator designs, one with one critical axis and the other with two critical axes. Solar cell technologies of Si, GaAs, and InP were included in the analyses. Comparisons were made at the array level; hinges, booms, harnesses, support structures, power transfer, and launch retention mountings were included. It is important to note that the results presented are approximations, and in some cases revised or modified performance and mass estimates of specific designs.

  18. ECONOMIC ASPECTS OF MASS-MEDIA AND THE CHANGES GENERATED BY THE ECONOMIC CRISIS

    Directory of Open Access Journals (Sweden)

    TRAIAN ALEXANDRU NASTASE

    2011-04-01

    Full Text Available In this paper we intend to describe the economic implications of mass-media in correlation with the recent socio-economic changes generated by the economic crisis. We take into consideration the dual market on which mass-media evolves: the mass-media products market, and the advertising market, keeping in mind that the behavior of a mass-media institution on one market, can have direct implication on the other market. We analyze the relation between mass-media and the public (audience, the cost for creating mass-media products, the ways in which mass-media reduces costs and the ways of increasing their profits. As mass-media must always adapt to the social changes and to the public, we take our analysis further and we describe how the recent economic changes influenced the mass-media consumption trends and mass-media profits on all the main communication channels: TV, radio, outdoor, internet, newspapers/magazines. This analysis is performed at both a global and a local level, for Romania. In the end we predict how other key changes may affect the economic model approach of the mass-media institutions on short and middle terms.

  19. Streaming and digital media understanding the business and technology

    CERN Document Server

    Rayburn, Dan

    2007-01-01

    Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is

  20. Mass media and behavior change: hand in hand.

    Science.gov (United States)

    1992-01-01

    Since the early 1980s, Johns Hopkins University's Population communication Services has conducted evaluations of mass media campaigns in developing countries which communications personnel have designed to change health and sex behavior. The mass media campaigns involved relaying health and family planning information via radio, television, and pamphlets. The evaluations showed that these campaigns were an effective technique to promote behavior change, e.g. they have boosted demand for contraceptives, condom sales, clinic visits, and inquiries to hotlines. A 6-part television drama incorporating health and family planning into its storyline stimulated behavior change in Pakistan in 1991. 36% of people surveyed after the drama series said they would limit the number of children they would have. 44% planned to improve communication with their spouse. An amusing television promotion in Brazil which ran for 6 months in the late 1980s prompted 58% of new clinic patients in 1 town to seek a vasectomy. 1 clinic experienced an 81% increase in vasectomies. A 6-month campaign to promote condom use in Colombia in 1988-89 resulted in a 75% rise in condom sales. In the mid 1980, a 6-9 month mass media popular music campaign (2 songs and videos disseminated via television, radio, and print materials) in Mexico and Latin America strove to encourage youth to be responsible for their sexual behavior. During the campaign, an adult counseling center received an 800% increase in letters (50-450 letters/month). 4 radio and 5 television spots promoting health and family planning in Kwara State, Nigeria in 1984-87 increased family planning acceptors 500% from 258 to 1526 in the 7 existing clinics. Other successful campaigns took place in the Philippines, Zimbabwe, Indonesia, Turkey, Bolivia and Honduras.

  1. Mass media entertainment for AIDS communication in Zaire.

    Science.gov (United States)

    Convisser, J

    1992-01-01

    Health communicators use entertainment and mass media to prevent HIV transmission. Population Services International operates an AIDS Mass Media Project as an adjunct to its Condom Social Marketing Project. It collaborates with the Government of Zaire's National AIDS Program. Its 1st target is urban youth because most AIDS cases in Zaire were infected as teenagers, urban youth have access to television (TV), and they take part in high risk sexual behavior. The project uses various AIDS songs to reach this group. A 6-month posttest shows that the 1st song was so effective that 65% heard it and that 93% of them recalled the major AIDS messages and 85% said that they changed their behavior. The project distributes a video of the 1990 World AIDS Day concert. Research in Zaire and other African countries shows that the threat AIDS poses to children's health strongly motivates parents' behavior. Thus the 2nd target is the 20-30 year old group--young and prospective parents. The project boasts a 4-part TV series about a groom who does not reveal his AIDS status to his young bride until after their wedding night. 2 scenes stress the benefits of condoms. After its 1st airing, 66% of the 20-30 year old group in Kinshasa watched all 4 parts of the series. Of these, about 75% said they would change their behavior. Most people in Zaire change behavior by using condoms. Indeed, during the mass media campaign, condom sales grew 1000% which saved almost 7200 lives. The project also features comic strips informing working men and women and teenagers about AIDS and distributes an inexpensive notebook listening AIDS facts and myths for school children. The project uses regional radio stations to broadcast 28 AIDS feature programs, 22 radio spots, 8 AIDS radio dramas, and 2 songs to high priority rural areas. These AIDS radio efforts have indeed influenced AIDS knowledge and attitudes.

  2. New image of psychiatry, mass media impact and public relations.

    Science.gov (United States)

    Jakovljević, Miro; Tomić, Zoran; Maslov, Boris; Skoko, Iko

    2010-06-01

    The mass media has a powerful impact on public attitudes about mental health and psychiatry. The question of identity of psychiatry as a medical profession as well as of the future of psychiatry has been the subject of much controversial discussion. Psychiatry today has the historical opportunity to shape the future of mental health care, medicine and society. It has gained in scientific and professional status by the tremendous increase of knowledge and treatment skills. Psychiatry should build up new transdisciplinary and integrative image of a specialized profession, promote it and make it public. Good public relations are very important for the future of psychiatry.

  3. Culture of Scientific Information in Mass Media on the Internet

    Directory of Open Access Journals (Sweden)

    Arwa 'Isa al-Yasiry

    2006-12-01

    Full Text Available This research aims at evaluating the quality of scientific information culture that introduce it the Arabic mass media in the internet and how it covering the reality of Arabic scientific information by using analysis content method for these websites then we most be know how these websites treating with information culture considering information systems has input, output and mutual relations between the elements of this system that include the following three components: 1- External relations that connecting between the culture and the reality. 2- Internal elements for this system. 3- Infrastructures for this system that represented in the cultural policy, informational , information resources and human resources

  4. Mass Media and «the Сolor Revolutions»

    OpenAIRE

    - Zhao Yonghua

    2010-01-01

    This article discusses the importance and influence of media on the progress of «color revolutions» based on patterns of media and political reforms in the state, industrial development of mass media and media strategy of the Western States (as an example the U.S.) in relation to Commonwealth countries.

  5. Heat and mass transfer in unsaturated porous media. Final report

    Energy Technology Data Exchange (ETDEWEB)

    Childs, S.W.; Malstaff, G.

    1982-02-01

    A preliminary study of heat and water transport in unsaturated porous media is reported. The project provides background information regarding the feasibility of seasonal thermal energy storage in unconfined aquifers. A parametric analysis of the factors of importance, and an annotated bibliography of research findings pertinent to unconfined aquifer thermal energy storage (ATES) are presented. This analysis shows that heat and mass transfer of water vapor assume dominant importance in unsaturated porous media at elevated temperature. Although water vapor fluxes are seldom as large as saturated medium liquid water fluxes, they are important under unsaturated conditions. The major heat transport mechanism for unsaturated porous media at temperatures from 50 to 90/sup 0/C is latent heat flux. The mechanism is nonexistent under saturated conditions but may well control design of unconfined aquifer storage systems. The parametric analysis treats detailed physical phenomena which occur in the flow systems study and demonstrates the temperature and moisture dependence of the transport coefficients of importance. The question of design of an unconfined ATES site is also addressed by considering the effects of aquifer temperature, depth to water table, porous medium flow properties, and surface boundary conditions. Recommendations are made for continuation of this project in its second phase. Both scientific and engineering goals are considered and alternatives are presented.

  6. American Multinational Media and the Expansion of American Mass Culture

    Institute of Scientific and Technical Information of China (English)

    王茜

    2011-01-01

    With the development of globalization and gradual intensification of mutual dependence of the world,"hard power" which indudes economic and military strength is no longer the primary consideration for many countries.They tend to pay more attention to the attractiveness of their "soft power",which includes values,life style,ideology and so forth.Just as Joseph S.Ny,the famous professor of Harvard who puts forward the concept of soft power,says,"only by widespread communication and diffusion can a country reinforces its soft power".This is mass media's function.Since the 1990s,tens of thousands cultural products brought in from America are exported to foreign countries,including popular music,films,TV programs,magazines,books and so forth.By making advantage of its monopoly position in media circle,the United States pursues cultural hegemonism and expands its popttlar culture all over the world.This thesis takes a general view of the great advantages of America multi-national media groups and how they push forward the American popular culture all over the world.

  7. Heat and mass transfer in unsaturated porous media. Final report

    Energy Technology Data Exchange (ETDEWEB)

    Childs, S.W.; Malstaff, G.

    1982-02-01

    A preliminary study of heat and water transport in unsaturated porous media is reported. The project provides background information regarding the feasibility of seasonal thermal energy storage in unconfined aquifers. A parametric analysis of the factors of importance, and an annotated bibliography of research findings pertinent to unconfined aquifer thermal energy storage (ATES) are presented. This analysis shows that heat and mass transfer of water vapor assume dominant importance in unsaturated porous media at elevated temperature. Although water vapor fluxes are seldom as large as saturated medium liquid water fluxes, they are important under unsaturated conditions. The major heat transport mechanism for unsaturated porous media at temperatures from 50 to 90/sup 0/C is latent heat flux. The mechanism is nonexistent under saturated conditions but may well control design of unconfined aquifer storage systems. The parametric analysis treats detailed physical phenomena which occur in the flow systems study and demonstrates the temperature and moisture dependence of the transport coefficients of importance. The question of design of an unconfined ATES site is also addressed by considering the effects of aquifer temperature, depth to water table, porous medium flow properties, and surface boundary conditions. Recommendations are made for continuation of this project in its second phase. Both scientific and engineering goals are considered and alternatives are presented.

  8. Social media and digital technology use among Indigenous young people in Australia: a literature review.

    Science.gov (United States)

    Rice, Emma S; Haynes, Emma; Royce, Paul; Thompson, Sandra C

    2016-05-25

    The use of social media and digital technologies has grown rapidly in Australia and around the world, including among Indigenous young people who face social disadvantage. Given the potential to use social media for communication, providing information and as part of creating and responding to social change, this paper explores published literature to understand how Indigenous Australian youth use digital technologies and social media, and its positive and negative impacts. Online literature searches were conducted in three databases: PubMed, Google Scholar and Informit in August 2014; with further searches of additional relevant databases (Engineering Village; Communication & mass media complete; Computers & applied sciences complete; Web of Science) undertaken in May 2015. In addition, relevant literature was gathered using citation snowballing so that additional peer-reviewed and grey literature was included. Articles were deemed relevant if they discussed social media and/or digital technologies and Indigenous Australians. After reading and reviewing all relevant articles, a thematic analysis was used to identify overall themes and identify specific examples. A total of 22 papers were included in the review. Several major themes were identified about how and why Indigenous young people use social media: identity, power and control, cultural compatibility and community and family connections. Examples of marketing for health and health promotion approaches that utilize social media and digital technologies were identified. Negative uses of social media such as cyber bullying, cyber racism and the exchange of sexually explicit content between minors are common with limited approaches to dealing with this at the community level. Strong cultural identity and community and family connections, which can be enhanced through social media, are linked to improved educational and health outcomes. The confidence that Indigenous young people demonstrate when approaching the

  9. Cultures in orbit: Satellite technologies, global media and local practice

    Science.gov (United States)

    Parks, Lisa Ann

    Since the launch of Sputnik in 1957, satellite technologies have had a profound impact upon cultures around the world. "Cultures in Orbit" examines these seemingly disembodied, distant relay machines in relation to situated social and cultural processes on earth. Drawing upon a range of materials including NASA and UNESCO documents, international satellite television broadcasts, satellite 'development' projects, documentary and science fiction films, remote sensing images, broadcast news footage, World Wide Web sites, and popular press articles I delineate and analyze a series of satellite mediascapes. "Cultures in Orbit" analyzes uses of satellites for live television relay, surveillance, archaeology and astronomy. The project examines such satellite media as the first live global satellite television program Our World, Elvis' Aloha from Hawaii concert, Aboriginal Australian satellite programs, and Star TV's Asian music videos. In addition, the project explores reconnaissance images of mass graves in Bosnia, archaeological satellite maps of Cleopatra's underwater palace in Egypt, and Hubble Space Telescope images. These case studies are linked by a theoretical discussion of the satellite's involvement in shifting definitions of time, space, vision, knowledge and history. The satellite fosters an aesthetic of global realism predicated on instantaneous transnational connections. It reorders linear chronologies by revealing traces of the ancient past on the earth's surface and by searching in deep space for the "edge of time." On earth, the satellite is used to modernize and develop "primitive" societies. Satellites have produced new electronic spaces of international exchange, but they also generate strategic maps that advance Western political and cultural hegemony. By technologizing human vision, the satellite also extends the epistemologies of the visible, the historical and the real. It allows us to see artifacts and activities on earth from new vantage points

  10. Animation, embodiment, and digital media human experience of technological liveliness

    CERN Document Server

    Chow, K

    2013-01-01

    Animation, Embodiment and Digital Media articulates the human experience of technology-mediated animated phenomena in terms of sensory perception, bodily action and imaginative interpretation, suggesting a new theoretical framework with analyses of exemplary user interfaces, video games and interactive artworks.

  11. The Media Adoption Stage Model of Technology for Art Therapy

    Science.gov (United States)

    Peterson, Brent Christian

    2010-01-01

    This study examined survey data from professional credentialed members of the American Art Therapy Association and 8 follow up interviews to determine how art therapists adopt or reject technology and/or new digital media for therapeutic use with their clients. Using Rogers's (2003) "diffusion of innovation" model, the author identified a…

  12. A Social History of Media, Technology and Schooling

    Science.gov (United States)

    Domine, Vanessa

    2009-01-01

    This article explores the literature in the intersecting fields of media, technology and schooling in the United States across the past two centuries. It organizes the research from a social-historical perspective through a fictionalized interview with an archetypal third-generation urban public school teacher. This topography illustrates the…

  13. An evaluation of the role of the mass media in conflict management ...

    African Journals Online (AJOL)

    An evaluation of the role of the mass media in conflict management: The Niger ... ups and downs to the public within the ambit of social responsibility theory of the ... packaging and presentation to media product consumers without blemish.

  14. Social Media in School Emergency Management: Using New Media Technology to Improve Emergency Management Communications

    Science.gov (United States)

    Stephens, Kim

    2011-01-01

    Social Media is the use of social networking sites, messaging sites, texting, and other web-based or mobile technologies to support social interaction. Facebook is by far the most widely used social networking site. Twitter is by far the most widely used messaging site. The goals of this presentation are: (1) To provide an understanding of the…

  15. Impossible family portraits : Users, new media technologies and the writing of amateur media history

    NARCIS (Netherlands)

    Aasman, Susanna

    2013-01-01

    With the shift from analog to digital the field of amateur media widened as the technologies of image production, distribution and screening altered considerably. The many transformations of home moviemaking chart it as something that used to need a film camera and film, a detailed development proce

  16. Impossible family portraits : Users, new media technologies and the writing of amateur media history

    NARCIS (Netherlands)

    Aasman, Susanna

    With the shift from analog to digital the field of amateur media widened as the technologies of image production, distribution and screening altered considerably. The many transformations of home moviemaking chart it as something that used to need a film camera and film, a detailed development

  17. Do mass media affect Medicare beneficiaries' use of diabetes services?

    Science.gov (United States)

    Schade, Charles P; McCombs, Marc

    2005-07-01

    Appropriate secondary preventive care for people with diabetes can reduce complications and premature death, yet many people with diabetes do not get these services. Mass media may influence individual health behavior. In 1999, the West Virginia Medical Institute (WVMI) began a long-term radio and television campaign to educate West Virginia Medicare beneficiaries with diabetes about the importance of foot exams, eye exams, HbA1c testing, and influenza and pneumonia immunizations using messages with an "Ask your doctor about..." formula. To assess campaign efficacy, WVMI commissioned a telephone survey of 1500 randomly selected beneficiaries likely to have diabetes in two groups of counties with differing exposure to the messages. The survey asked whether the beneficiary had heard the messages and responded to them, by message topic. Nearly everyone (90%) in both survey groups said they had seen or heard the diabetes ads. However, high-exposure group members were about 1.2 times more likely to recall hearing most messages than low-exposure group members, and were 1.2 to 1.8 times more likely to say that they did what the messages suggested. Media campaigns with preventive health messages targeted to Medicare beneficiaries with diabetes can reach them and may induce appropriate responses.

  18. Simple, inexpensive media for mass production of three entomophthoralean fungi.

    Science.gov (United States)

    Leite, Luis G; Alves, Sérgio B; Batista Filho, Antonio; Roberts, Donald W

    2005-03-01

    The entomophthoralean fungi Batkoa sp., Furia sp. and Neozygites floridana have been suggested for biocontrol of insect pests: the first two for control of spittlebug pests of pasture and sugarcane, and the third for mites of agricultural importance. To develop these agents as biopesticides and bioacaricides, it is important to have available culture media that maximize production at low cost. The research reported here evaluates, in different combinations and concentrations, the effect of four complex sources of nitrogen on production of mycelium or hyphal bodies in liquid media of all three species. Yeast extract allowed the highest production of Batkoa sp., with a concentration of 0.5% being the most suitable for vegetative (mycelial) growth. The combination of 0.33% each of yeast extract + beef extract + skim milk allowed the highest production of Furia sp. Mycelium. The combination of yeast extract + skim milk (0.5% of each) allowed the second highest production of Furia sp., and was the most suitable for mass production due to the lower cost. The combination of 1 %each of yeast extract + peptone + skim milk was the most suitable for production of N. floridana hyphal bodies.

  19. Induced Monoculture in Axelrod Model with Clever Mass Media

    Science.gov (United States)

    Rodríguez, Arezky H.; Del Castillo-Mussot, M.; Vázquez, G. J.

    A new model is proposed, in the context of Axelrod's model for the study of cultural dissemination, to include an external vector field (VF) which describes the effects of mass media on social systems. The VF acts over the whole system and it is characterized by two parameters: a nonnull overlap with each agent in the society and a confidence value of its information. Beyond a threshold value of the confidence, there is induced monocultural globalization of the system lined up with the VF. Below this value, the multicultural states are unstable and certain homogenization of the system is obtained in opposite line up according to that we have called negative publicity effect. Three regimes of behavior for the spread process of the VF information as a function of time are reported.

  20. New AGU Mass Media Fellow Initiated College Science Communication Course

    Science.gov (United States)

    Weiss, Peter

    2010-10-01

    Marissa Weiss, this year's AGU Mass Media Fellow, feels so strongly about communicating science that she and a fellow graduate student started a course on the subject. Three years ago, she and the other student in the biogeochemistry and environmental biocomplexity program at Cornell University, Ithaca, N. Y., developed—with the aid of mentors—a semester­long science communication class. The course has since become a regular offering at Cornell, where Weiss defended her dissertation in ecology this past August. A soil ecologist, Weiss showed in her thesis research that nitrogen pollution can cause slowing of soil decomposition because of a declining abundance of microbes that break the soil down.

  1. Hypostases of THEM category in mass media communication

    Directory of Open Access Journals (Sweden)

    Chanysheva Zulfira Zakievna

    2016-10-01

    Full Text Available The article focuses on the reflection of the US/THEM category in mass media communication in conditions of sharp confrontation of ideological opponents. It is aimed at revealing the potential of lingvocultural signs to be used as units of generating desirable senses in leading English periodical issues. The alien culture is shown to possess three basic hypostases with xenocultural axiological semantic space taking the lead. The article proves that intercultural massmedia communication is marked by reciprocal influence of semantic spaces and subjective evaluation of information. Xenoprecedent phenomena are viewed as supporting clamps in the process of semantic transformations of national and cultural signs designed to exert a manipulative effect on the target reader.

  2. Perceptions about the mass media among the students from Republic of Moldova

    OpenAIRE

    Stefanescu, Razvan; Dumitriu, Ramona; Costel NISTOR

    2011-01-01

    The last decades revealed the importance of mass media in a society. Regarding the Republic of Moldova the role of mass media is influenced by some particularities of the economic, politic and social activities. Moldova is among the poorest states from Europe and its political situation is still unstable. On the markets of mass media from Moldova there are in competition different categories of participants: domestics and foreigners, public and private entities. This paper presents the result...

  3. Researching the Mass Media Role in Promoting and Selling Tourists` Packages in Romania

    OpenAIRE

    Andreea Marin Pantelescu; Maria Ioncica

    2012-01-01

    The main propose of this study concentrates on researching the role of mass media in promoting and selling tourists’ packages in Romania. We want to investigate the tourists opinion regarding the importance of mass media in selling and promoting tourists’ packages, the tourist considerations in the quality of the mass media tools (TV, radio, internet, written press like newspapers, magazines, brochures and catalogues) for selling and promoting tourists’ packages, and if the tourists consider ...

  4. The mass media alone are not effective change agents.

    Science.gov (United States)

    Ruijter, J M

    1991-01-01

    Social mobilization programs for immunization have been used by African leaders, however, coverage from 20% to 70% in capitals like Mogadishu, Maputo, and Dakar were the result of short campaigns rather than the consequence of knowledge, attitudes, and practices (KAP) improvement. One-party states relied on their network of cadres issuing decrees from the top down to enforce completion of these immunization campaigns. Sometimes resistance developed against these programs, as the military mobilized people (e.g., Somalia). These efforts became rather superficial once the temporary pressure evaporated. In Mogadishu coverage increased from 22% to 70% in 1985, and within a year it dropped back to 8% above the original level. Nigeria, Senegal, and Togo where they used regular mini campaigns had better results. Research data from Botswana, Kenya, Lesotho, Malawi, Mozambique, and Zambia were analyzed. In 1983 in Kenya 73% of health workers never advised their clients, and 82% were incompetent to do so. Data also showed that clinics provided the bulk of information to women aged 15-45 in lower income groups, but they rarely consulted village health workers. Radio and TV programs were not reaching people because radio ownership was not universal (47% in Zambia and 30% in Zimbabwe), and batteries were often not available. In addition, most people turned to the radio for entertainment. In 1989, vaccination coverage was 19% in Luanda, Angola, but only 5% of 232 respondents to an evaluation could name the immunizable diseases. An identical percentage was familiar with these diseases in a Zambian study in 1986. Media experts proposed dramas to raise interest, but innovative mass media programs of dissemination of the message advocated in the 1960s did not prove effective to bring about KAP changes. Training of health and paramedical personnel by mass organizations as initiated in Ethiopia may prove to be worthwhile.

  5. The Information Aspect of Extremism and Terrorism and the Destructive Trends in the Mass Media

    Directory of Open Access Journals (Sweden)

    E V Nekrasova

    2013-12-01

    Full Text Available The article is devoted to the problem of destructive trends in modern Russian mass media as well as to the information component in the activities of extremist and terrorist organizations. The destructive trends in the mass media manifest themselves in the escalation of animosity, aggression, creation of the cult of violence and xenophobia moods. Terrorist organizations use the mass media for their own purposes: they create the atmosphere of fear and tension in society, recruit new followers, mainly among the youth, which is a serious problem. It is important to use the positive potential of the mass media to counteract extremism and terrorism.

  6. Acting with Technology: Rehearsing for Mixed-Media Live Performances

    DEFF Research Database (Denmark)

    Barkhuus, Louise; Rossitto, Chiara

    2016-01-01

    Digital technologies provide theater with new possibilities for combining traditional stage-based performances with interactive artifacts, for streaming remote parallel performances and for other device facilitated audience interaction. Compared to traditional theater, mixed-media performances...... require a different type of engagement from the actors and rehearsing is challenging, as it can be impossible to rehearse with all the functional technology and interaction. Here, we report experiences from a case study of two mixed-media performances; we studied the rehearsal practices of two actors who...... were performing in two different plays. We describe how the actors practiced presence during rehearsal in a play where they would be geographically remote, and we describe the challenges of rehearsing with several remote and interactive elements. Our study informs the broader aims of interactive...

  7. Technē/Technology : Researching Cinema and Media Technologies - Their Development, Use, and Impact

    NARCIS (Netherlands)

    van den Oever, Annie

    2014-01-01

    Technē/Technology is the up-to-date critical volume on the theories, philosophies, and debates on technology and their productivity for the fields of film and media studies. Comprehensive as well as innovative, it is not organised around a single thesis - except the assertion that technique is a

  8. Technē/Technology : Researching Cinema and Media Technologies - Their Development, Use, and Impact

    NARCIS (Netherlands)

    van den Oever, Annie

    2014-01-01

    Technē/Technology is the up-to-date critical volume on the theories, philosophies, and debates on technology and their productivity for the fields of film and media studies. Comprehensive as well as innovative, it is not organised around a single thesis - except the assertion that technique is a maj

  9. Social Media and Mobile Technology for Cancer Prevention and Treatment.

    Science.gov (United States)

    Prochaska, Judith J; Coughlin, Steven S; Lyons, Elizabeth J

    2017-01-01

    Given the number of lives affected by cancer and the great potential for optimizing well-being via lifestyle changes, patients, providers, health care systems, advocacy groups, and entrepreneurs are looking to digital solutions to enhance patient care and broaden prevention efforts. Thousands of health-oriented mobile websites and apps have been developed, with a majority focused upon lifestyle behaviors (e.g., exercise, diet, smoking). In this review, we consider the use and potential of social media and mHealth technologies for cancer prevention, cancer treatment, and survivorship. We identify key principles in research and practice, summarize prior reviews, and highlight notable case studies and patient resources. Further, with the potential for scaled delivery and broad reach, we consider application of social media and mHealth technologies in low-resource settings. With clear advantages for reach, social media and mHealth technologies offer the ability to scale and engage entire populations at low cost, develop supportive social networks, connect patients and providers, encourage adherence with cancer care, and collect vast quantities of data for advancing cancer research. Development efforts have been rapid and numerous, yet evaluation of intervention effects on behavior change and health outcomes are sorely needed, and regulation around data security issues is notably lacking. Attention to broader audiences is also needed, with targeted development for culturally diverse groups and non-English speakers. Further investment in research to build the evidence base and identify best practices will help delineate and actualize the potential of social media and mHealth technologies for cancer prevention and treatment.

  10. Using immersive media and digital technology to communicate Earth Science

    Science.gov (United States)

    Kapur, Ravi

    2016-04-01

    A number of technologies in digital media and interactivity have rapidly advanced and are now converging to enable rich, multi-sensoral experiences which create opportunities for both digital art and science communication. Techniques used in full-dome film-making can now be deployed in virtual reality experiences; gaming technologies can be utilised to explore real data sets; and collaborative interactivity enable new forms of public artwork. This session will explore these converging trends through a number of emerging and forthcoming projects dealing with Earth science, climate change and planetary science.

  11. Social perception of droughts in the mass media (southern Spain)

    Science.gov (United States)

    Gross, T. Leon; Ruiz Sinoga, J. D.

    2012-04-01

    In the Mediterranean environment, drought is one of the extreme phenomena that has most direct consequences and complexity. It also has a direct social impact through the mass media, whose analysis, typology and characterization should be a priority in strategies to plan and mitigate effects. The appearance of droughts is slow, their occurrence is often not recognized until human activity and the environment have already been significantly affected, and drought effects persist for a long time after the drought has ended. The spatial distribution of droughts is highly complex, and significant variation in drought conditions is common between different locations. This makes it difficult to identify similar regions, especially in areas of climate transition, where the atmospheric influences are complex. This is the situation in the Iberian Peninsula (particularly the south of the peninsula), which straddles both temperate and sub-tropical climates and in which precipitation is highly variable and spatial variability is substantial. In this study we analyzed rainfall anomalies (Standardized Precipitation Index) over the last 50 years at 4 representative meteorological stations in southern Spain, two on the coast (Málaga and Algarrobo) and two at the headwaters of river basins regulated by dams (Antequera and Periana). The aims of the study were to: i) analyze the types of drought, and their frequency and intensity; and ii) establish the dynamics and evolution of the social perception of droughts in the context of global change, brought about by the communications media. The results showed the SPI was a useful tool for identifying dry anomalies that may feature in our field of study of meteorological and hydrological drought, depending on its duration. Meteorological drought impact on the eco-geomorphological system is common and has had a particular development since the 80's. Hydrological droughts are those that have had the greatest effect on water reserves

  12. Social Media Mashups: The Ordering and Disordering Role of Social Media Technologies in Organizations

    DEFF Research Database (Denmark)

    Albu, Oana Brindusa; Etter, Michael

    This study explores how mashups (disconnected and mutable interactions from multiple locales to merge into communicative events) and social media (SM) exhibit interdependent agency across technologies, spaces and times. This study draws on communication constitutes organization (CCO), affordances...... and ethnographic perspectives to investigate the hybrid use of multiple SM in two organizations. The contributions of the study are twofold: Firstly, the findings detect practices of cross-association (‘exporting’ data across platforms) and cross-integration (‘importing’ content across technologies...

  13. The Influence of the Mass Media on the Life Plans of Rural Students

    Science.gov (United States)

    Sillaste, G. G.

    2005-01-01

    Rural students, who live in the villages of Russia, are more resolved than ever to leave their native land. Their decision is influenced by the mass media, which plays a large role in determining their views and the way they relate to the world. In this article, the author examines the influence of the mass media on the life of rural students…

  14. Evaluative Criteria for High School Textbooks in Journalism and Mass Media.

    Science.gov (United States)

    Campbell, Laurence R.

    The purpose of this study was to develop criteria for high school textbooks in journalism and mass media. The study discusses the procedure used in evaluating textbooks; the role of textbooks in journalism and mass media courses; a general background of these courses; a review of objectives concerning the student journalist, the teenage writer,…

  15. Revisiting the Principle of Relative Constancy: Consumer Mass Media Expenditures in Belgium.

    Science.gov (United States)

    Dupagne, Michel; Green, R. Jeffery

    1996-01-01

    Proposes two new econometric models for testing the principle of relative constancy (PRC). Reports on regression and cointegration analyses conducted with Belgian mass media expenditure data from 1953-91. Suggests that alternative mass media expenditure models should be developed because PRC lacks of economic foundation and sound empirical…

  16. The Influence of the Mass Media on Young People as a Problem of Russian Pedagogy

    Science.gov (United States)

    Zapesotskii, A. S.

    2011-01-01

    An analysis of the influence of the mass media on the moral state of Russian society discerns negative consequences of that influence, and sees the mass media (particularly television) as involved in the cultural degradation of the population. It argues in favor of state, social, and pedagogical controls to facilitate a more positive role of the…

  17. Deference, Denial, and Beyond: A Repertoire Approach to Mass Media and Schooling

    Science.gov (United States)

    Rymes, Betsy

    2011-01-01

    In this article, the author outlines two general research approaches, within the education world, to these mass-mediated formations: "Deference" and "Denial." Researchers who recognize the social practices that give local meaning to mass media formations and ways of speaking do not attempt to recontextualize youth media in their own social…

  18. Mass Media Campaign Improves Cervical Screening across All Socio-Economic Groups

    Science.gov (United States)

    Anderson, Jenny O.; Mullins, Robyn M.; Siahpush, Mohammad; Spittal, Matthew J.; Wakefield, Melanie

    2009-01-01

    Low socio-economic status (SES) has been associated with lower cervical screening rates. Mass media is one known strategy that can increase cervical screening participation. This study sought to determine whether a mass media campaign conducted in Victoria, Australia, in 2005 was effective in encouraging women across all SES groups to screen. Data…

  19. The Influence of the Mass Media on the Life Plans of Rural Students

    Science.gov (United States)

    Sillaste, G. G.

    2005-01-01

    Rural students, who live in the villages of Russia, are more resolved than ever to leave their native land. Their decision is influenced by the mass media, which plays a large role in determining their views and the way they relate to the world. In this article, the author examines the influence of the mass media on the life of rural students…

  20. The Influence of the Mass Media on Young People as a Problem of Russian Pedagogy

    Science.gov (United States)

    Zapesotskii, A. S.

    2011-01-01

    An analysis of the influence of the mass media on the moral state of Russian society discerns negative consequences of that influence, and sees the mass media (particularly television) as involved in the cultural degradation of the population. It argues in favor of state, social, and pedagogical controls to facilitate a more positive role of the…

  1. A Comparative Study of Chinese Family Values and American Family Values Influenced by Mass Media

    Institute of Scientific and Technical Information of China (English)

    张小诗

    2014-01-01

    Different context of mass media between countries can be reflected on the view of family values. In this paper, the au-thor is taking family values as an example to explore the differences between China and America.It is come to a conclusion that mass media have a big influence on family values in both countries.The comparison of different family values also give an inspira-tion to the development of media industry in China.

  2. Distinguishing features and constraints of ambient media technologies

    OpenAIRE

    Lyubavina, A. G.; Любавина, А. Г.

    2014-01-01

    The paper demonstrates the importance of innovative advertising tools and explains the main aspects of Ambient Media. The paper analyses the distinguishing features and constraints of Ambient Media technologies. Статья рассказывает о важности инновационных подходов в коммуникационной технологии и объясняет главные аспекты инструмента Ambient Media. Проанализированы отличительные черты и сдерживающие факторы развития технологии Ambient Media....

  3. Developing Ethical Guidelines for Creating Social Media Technology Policy in Social Work Classrooms

    OpenAIRE

    Shane R. Brady; David A. McLeod; Jimmy A. Young

    2015-01-01

    This paper will discuss social media technology in the context of social work education. While social media technology is prevalent in social work education, most discourse about ethical use of social media in the classroom has taken a prescriptive and overly cautious approach that neglects the context dependent nature that social work educators teach in as well as the overwhelmingly positive potential of social media technology in the classroom. This paper utilizes social constructivist theo...

  4. The Double Manipulations of Mass Media on Psychological World and Sense Instinct of People

    Institute of Scientific and Technical Information of China (English)

    高虹

    2012-01-01

      Don DeLillo is one of the post-modernist novelists with most important position in America. His work White Noise is the most classic art of post-modernist literature in America,which hit great commercial successes and deserved universal atten⁃tion in the field of criticism immediately after its publication. This paper is trying to analyze the functions of mass media in White Noise, discuss the double dominations of mass media on psychological world and sense instinct through analyze the effects of mass media on psychology, action and values of modern people, and then pay attention to the role of mass media in post-modernist so⁃ciety. Then all of these may provide some implications to work and life of modern people who depend on mass media overly.

  5. Mass Media Fellow Westley spends summer publishing in Newsweek

    Science.gov (United States)

    Leifert, Harvey

    If you are a subscriber to Newsweek, you probably remember these stories from the past few months: “Vaccine Revolution,” “Aliens Invade America!,” “A Gymnast's Long Fall,” “Is AIDS Forever?,” and a cover story, “Science Finds God.” They all had something in common, aside from their science focus: at the end of each article was the credit line, “With Marian Westley.” In addition, a story titled “A Long, Wacky Summer,” on recent weather patterns, carried Marian Westley's byline. Who, you may have wondered, is this Marian Westley, who reports with equal aplomb on matters as diverse as epidemiology, meteorology, the predations of nonnative plant species, and the interface between scientists and theologians? Actually, Westley is a graduate student in biological oceanography at the University of Hawaii and a member of AGU. She spent the summer of 1998 as the AAAS/AGU Mass Media Fellow at Newsweek in New York.

  6. The mass media are an important context for adolescents' sexual behavior.

    Science.gov (United States)

    L'Engle, Kelly Ladin; Brown, Jane D; Kenneavy, Kristin

    2006-03-01

    This study compared influences from the mass media (television, music, movies, magazines) on adolescents' sexual intentions and behaviors to other socialization contexts, including family, religion, school, and peers. A sample of 1011 Black and White adolescents from 14 middle schools in the Southeastern United States completed linked mail surveys about their media use and in-home Audio-CASI interviews about their sexual intentions and behaviors. Analysis of the sexual content in 264 media vehicles used by respondents was also conducted. Exposure to sexual content across media, and perceived support from the media for teen sexual behavior, were the main media influence measures. Media explained 13% of the variance in intentions to initiate sexual intercourse in the near future, and 8-10% of the variance in light and heavy sexual behaviors, which was comparable to other contexts. Media influences also demonstrated significant associations with intentions and behaviors after all other factors were considered. All contextual factors, including media, explained 54% of the variance in sexual intentions and 21-33% of the variance in sexual behaviors. Adolescents who are exposed to more sexual content in the media, and who perceive greater support from the media for teen sexual behavior, report greater intentions to engage in sexual intercourse and more sexual activity. Mass media are an important context for adolescents' sexual socialization, and media influences should be considered in research and interventions with early adolescents to reduce sexual activity.

  7. Educational Technology along with the Uncritical Mass versus Ethics

    Science.gov (United States)

    Sayadmansour, Alireza; Nassaji, Mehdi

    2013-01-01

    This paper considers the ethics of educational technology in terms of whether or not selected media and methods are beneficial to the teacher and student, or whether other motives and criteria determine the selection. Communications media have proven themselves to be powerful and efficient tools, used like "dynamite" for getting the most…

  8. [Tobacco advertising and printed mass media in Spain: a fatal attraction].

    Science.gov (United States)

    Montes, Julio; Alvarez, María L

    2006-01-01

    Tobacco advertising is a powerful factor in encouraging smoking initiation. We analyzed tobacco advertising in written mass media in Spain between 2002 and 2005. We performed an annual cross-sectional study of advertisements in the 41 most widely disseminated written mass media (nearly 10 million readers). In the period studied, 37% of the media included tobacco advertising (an average of 4.35 million readers). Only 4% of the media included anti-drug campaigns (an average of 0.27 million readers). Tobacco advertising increased from 2.0 to 4.7% (overall) and from 4.3 to 8.0% (in media allowing tobacco advertising). Four out of every 10 readers and one out of eight Spaniards aged 15 years or older were exposed to tobacco advertising. Fifty-six percent of advertisements included young people. Tobacco advertising remains prominent in written mass media in Spain and was mainly directed at young people.

  9. Exploring How Digital Media Technology Can Foster Saudi EFL Students' English Language Learning

    Science.gov (United States)

    Altawil, Abdulmohsin

    2016-01-01

    Digital media technology has become an integral part of daily life for almost all young students, and for the majority of Saudi EFL (English as a Foreign Language) students. Digital media technology may not be limited to one or two kinds; it has various types such as software and programs, devices, application, websites, social media tools, etc.…

  10. Sport Mass Media Influence on Promoting Sports in Order to Improve Public Health

    Directory of Open Access Journals (Sweden)

    Majdy Ahmed Shawqi

    2012-03-01

    Full Text Available Mass media could be one of the tools used to promote a physically active lifestyle. It is a direct and potentially effective tool for reaching public with means, knowledge and information and helping them to understand the importance of a physically active lifestyle. The main purpose of the study was to discover the influence of mass media in promoting sports activities in order to improve health in Sultanate of Oman, and attempt to determine the effect of the mass media in promoting sports activities to improve health. The study sample consisted of 470 participants divide to five age groups (15-20, 21-25, 26-30, 31-35, 36-40, and over 40 years, respectively. The study used a mass mediasurvey to answer the main questions of the study. The results showed a weakness of mass media to encourage sports culture and exercise within different segments of society in order to improve health. Furthermore, it was a good signal that highlights the importance of mass media in promoting exercise in sport in order to improve health. In addition, the results of the study provide professionals in sports an adequate informationas to what mass media should be done to promote sports in order to improve health of the people of Oman. It recommend that mass media should embrace national projects to promote and encourage sport for health.

  11. Developing Ethical Guidelines for Creating Social Media Technology Policy in Social Work Classrooms

    Directory of Open Access Journals (Sweden)

    Shane R. Brady

    2015-07-01

    Full Text Available This paper will discuss social media technology in the context of social work education. While social media technology is prevalent in social work education, most discourse about ethical use of social media in the classroom has taken a prescriptive and overly cautious approach that neglects the context dependent nature that social work educators teach in as well as the overwhelmingly positive potential of social media technology in the classroom. This paper utilizes social constructivist theory and the Competing Values framework to guide the development of an ethical decision making framework for social work educators to use in order to create dynamic classroom policies related to social media technology. The authors strive to make a modest contribution to the existing literature related to social media technology and social work through the development of this new ethical decision making framework and discourse related to social media technology, ethics, and social work education.

  12. Studying Mobile Media Cultural Technologies, Mobile Communication, and the IPhone

    CERN Document Server

    Hjorth, Larissa; Richardson, Ingrid

    2012-01-01

    The iPhone represents an important moment in both the short history of mobile media and the long history of cultural technologies. Like the Walkman of the 1980s, it marks a juncture in which notions about identity, individualism, lifestyle and sociality require rearticulation. this book explores not only the iPhone's particular characteristics, uses and "affects," but also how the "iPhone moment" functions as a barometer for broader patterns of change. In the iPhone moment, this study considers the convergent trajectories in the evolution of digital and mobile culture, and

  13. Researching the Mass Media Role in Promoting and Selling Tourists` Packages in Romania

    Directory of Open Access Journals (Sweden)

    Andreea Marin Pantelescu

    2012-11-01

    Full Text Available The main propose of this study concentrates on researching the role of mass media in promoting and selling tourists’ packages in Romania. We want to investigate the tourists opinion regarding the importance of mass media in selling and promoting tourists’ packages, the tourist considerations in the quality of the mass media tools (TV, radio, internet, written press like newspapers, magazines, brochures and catalogues for selling and promoting tourists’ packages, and if the tourists consider reliable the advertisements broadcasted by media regarding offered holidays. A quantitative marketing research using a pre tested questionnaire will provide the answers to these research questions. The expected results will help the actors in the tourism field to a better understanding of the mass media role in selling and promoting tourists’ packages and will also enrich the knowledge in the powerful of the communications in the tourism domain.

  14. Social Effects of Mass Media Advertising on the Elderly.

    Science.gov (United States)

    Smith, Ruth B.; And Others

    A study examined the effects of media advertising on the elderly to determine whether they use the media to help combat social disengagement, whether they perceived the elderly as positively portrayed in advertising, whether they perceive their role as consumer as declining, whether television advertising reinforced sex roles, and whether the…

  15. Social Effects of Mass Media Advertising on the Elderly.

    Science.gov (United States)

    Smith, Ruth B.; And Others

    A study examined the effects of media advertising on the elderly to determine whether they use the media to help combat social disengagement, whether they perceived the elderly as positively portrayed in advertising, whether they perceive their role as consumer as declining, whether television advertising reinforced sex roles, and whether the…

  16. Role of Creative Competitions and Mass Media in the Astronomy Education of School Students

    Science.gov (United States)

    Aleshkina, E. Yu.

    2006-08-01

    There are a many informational sources nowadays. For wide audiences it is, first of all, mass media - magazines, newspapers, television, broadcast and books. Web-technology provides a huge volume of information. The increasing flow of information about science, sometimes with questionable content, however, has its obstacles - it is difficult to restrict misconceptions and transfer receiving information to real knowledge. This problem is actual and very important, first of all, for school students. The experience in getting and analyzing information during astrophysics lessons in the Astronautic Club is considered. Statistical data about volume, kind, and quality of astronomy news, along with other scientific information in Russian mass media, are presented. Experience in transformation of receiving information to the knowledge is discussed. The role of a special form of education - creative competitions - in this process is analyzed. Results of the International Creative Competition, named after Giordano Bruno, are presented. The main goal of the competition was to raise interest in astronomy, space exploration, and related questions. Thirty-six papers from Bulgaria, United Kingdom, Russia, Byelorussia, Latvia, and Kazakhstan were submitted for the competition. On the decision of the jury, it was awarded three degrees for school students, one degree for adult amateurs of astronomy, and four special nominations. The bilingual volume (in Russian and English) with the best papersis being prepared for publishing.

  17. [How much can we trust health related information provided by mass media in Argentina?].

    Science.gov (United States)

    Izcovich, Ariel; Criniti, Juan Martín; Popoff, Federico; González Malla, Carlos; Catalano, Hugo N

    2016-01-01

    To evaluate the certainty and accuracy of the healthcare information provided by the mass media in Argentina, a group of senior medical students, blind to the study objectives, identified healthcare related statements transmitted through mass media. These findings were challenged against the recommendations of a group of physicians trained in evidence-based decision making (EBDM). We compared the strength and direction of the mass media recommendations with those of experts on EBDM. Eighty one recommendations/questions were identified and answered by the experts on EBDM, 15 with high, 18 with moderate, 30 with low and 18 with very low quality of evidence. Only 53% (CI95% 42-64%) of the mass media recommendations agreed with the expert recommendation in direction (for or against) and 28% (CI95% 18-39%) were classified as inappropriate (significant discrepancies both in direction and strength). Subgroup analysis revealed that 71% (CI95% 56-86%) of there commendations made by professionals in mass media agreed with experts in direction and 17% (IC95% 6-33%) were classified as inappropriate, OR = 0.35 (CI95% 0.1-1.1) compared to recommendations in mass media by non-professionals. We conclude that the healthcare information provided by mass media in Argentina is unreliable; this fact can probably have a negative impact in the health system performance and physician-patient relationship.

  18. Mass Communication: Technology Use and Instruction. ERIC Digest.

    Science.gov (United States)

    Brynildssen, Shawna

    This Digest reviews the literature on recent attempts to incorporate technology into the instruction of journalism and mass communication. It first discusses the four main categories of current technology use in journalism and mass communication: classroom instruction; online syllabi/materials; distance learning; and technological literacy. It…

  19. Sport Mass Media Influence on Promoting Sports in Order to Improve Public Health

    OpenAIRE

    Majdy Ahmed Shawqi; Homoud M. Al Anazi; Ali Alshamli

    2012-01-01

    Mass media could be one of the tools used to promote a physically active lifestyle. It is a direct and potentially effective tool for reaching public with means, knowledge and information and helping them to understand the importance of a physically active lifestyle. The main purpose of the study was to discover the influence of mass media in promoting sports activities in order to improve health in Sultanate of Oman, and attempt to determine the effect of the mass media in promoting sports a...

  20. Changes in self-reported energy balance behaviours and body mass index during a mass media campaign

    NARCIS (Netherlands)

    Verheijden, M.W.; Dommelen, P. van; Empelen, P. van; Crone, M.R.; Werkman, A.M.; Kesteren, N.M.C. van

    2012-01-01

    Background: Prevention of (serious) overweight can be achieved by means of small behaviour changes in physical activity and/or diet. Objective: To evaluate a mass media campaign promoting energy balance behaviours in a Dutch population. Effects were examined for body mass index (BMI) and five energy

  1. The performativity of "media logic" in the mass mediation of science.

    Science.gov (United States)

    Plesner, Ursula

    2012-08-01

    Studies of the use of research-based expertise in the mass media often demonstrate how experts are used to confirm journalists' angles on particular stories or how research-based knowledge claims are twisted. Both among practitioners and science communication scholars, such practices are often explained with reference to a pervasive "media logic." "Media logic" is constructed as governing choices and interactions of researchers and journalists. This article critically examines the extensive use of the term "media logic" to explain choices, changes or content in media production, and presents Actor-Network-Theory as an approach that invites us to ask what takes place in practice without resorting to such generalizing explanatory devices. The article argues that a quick jump to "media logic" as an explanation may imply that we forget its contingency and ignore what actually takes place in journalists' and researchers' negotiations about texts and facts in the mass mediation of science.

  2. Physical Activity Mass Media Campaigns and Their Evaluation: A Systematic Review of the Literature 2003-2010

    Science.gov (United States)

    Leavy, Justine E.; Bull, Fiona C.; Rosenberg, Michael; Bauman, Adrian

    2011-01-01

    Internationally, mass media campaigns to promote regular moderate-intensity physical activity have increased recently. Evidence of mass media campaign effectiveness exists in other health areas, however the evidence for physical activity is limited. The purpose was to systematically review the literature on physical activity mass media campaigns,…

  3. Innovations in technology: social media and mobile technology in the care of adolescents with asthma.

    Science.gov (United States)

    Nickels, Andrew; Dimov, Vesselin

    2012-12-01

    This literature review analyzed technological interventions in the adolescent asthmatic population. A PubMed search was performed with terms of asthma, adolescents, social media, Internet, website, mobile phone, text messaging, SMS, Facebook, Twitter, MySpace, and Technology during a 2.5-year period and identified 64 abstracts. Three studies fulfilled the criteria for adolescent intervention using Internet-based sites but did not provide evidence for effectiveness. Two studies focused on mobile technology. One study included text message reminders for controller medication use in asthma patients. Perceived usefulness, satisfaction, and ease of use of text messages were high, but there was no improvement in asthma control. The literature search did not find any studies exploring the use of smartphone applications or social media services. Current studies of technology use in adolescents with asthma do not provide consistent evidence of effectiveness. The positive attitude toward use of social media or mobile technology opens the possibility for future studies to further explore the potential benefits of such interventions.

  4. An Appraisal of Mass Media Role in Consolidating Democracy in ...

    African Journals Online (AJOL)

    DrNneka

    Ogoshi, John Dogara. Department of ... people. Despite Nigerian media great performance in promoting democracy, they are faced with challenges which ..... More often journalists demand “brown envelopes” after undertaken an assignment.

  5. Extending the Global Dialogue about Media, Technology, Screen Time, and Young Children

    Science.gov (United States)

    Ernest, James M.; Causey, Cora; Newton, Allison B.; Sharkins, Kimberly; Summerlin, Jennifer; Albaiz, Najla

    2014-01-01

    Questions about the potential benefits and dangers of media and technology use abound, with competing theories regarding its effects among young children. This article explores global perspectives on children's exposure to media, technology, and screen time (MeTS) in the schools, homes, and communities of an increasingly technology-driven…

  6. Extending the Global Dialogue about Media, Technology, Screen Time, and Young Children

    Science.gov (United States)

    Ernest, James M.; Causey, Cora; Newton, Allison B.; Sharkins, Kimberly; Summerlin, Jennifer; Albaiz, Najla

    2014-01-01

    Questions about the potential benefits and dangers of media and technology use abound, with competing theories regarding its effects among young children. This article explores global perspectives on children's exposure to media, technology, and screen time (MeTS) in the schools, homes, and communities of an increasingly technology-driven world.…

  7. Extending the Global Dialogue about Media, Technology, Screen Time, and Young Children

    Science.gov (United States)

    Ernest, James M.; Causey, Cora; Newton, Allison B.; Sharkins, Kimberly; Summerlin, Jennifer; Albaiz, Najla

    2014-01-01

    Questions about the potential benefits and dangers of media and technology use abound, with competing theories regarding its effects among young children. This article explores global perspectives on children's exposure to media, technology, and screen time (MeTS) in the schools, homes, and communities of an increasingly technology-driven world.…

  8. Communication about scientific uncertainty in environmental nanoparticle research - a comparison of scientific literature and mass media

    Science.gov (United States)

    Heidmann, Ilona; Milde, Jutta

    2014-05-01

    The research about the fate and behavior of engineered nanoparticles in the environment is despite its wide applications still in the early stages. 'There is a high level of scientific uncertainty in nanoparticle research' is often stated in the scientific community. Knowledge about these uncertainties might be of interest to other scientists, experts and laymen. But how could these uncertainties be characterized and are they communicated within the scientific literature and the mass media? To answer these questions, the current state of scientific knowledge about scientific uncertainty through the example of environmental nanoparticle research was characterized and the communication of these uncertainties within the scientific literature is compared with its media coverage in the field of nanotechnologies. The scientific uncertainty within the field of environmental fate of nanoparticles is by method uncertainties and a general lack of data concerning the fate and effects of nanoparticles and their mechanisms in the environment, and by the uncertain transferability of results to the environmental system. In the scientific literature, scientific uncertainties, their sources, and consequences are mentioned with different foci and to a different extent. As expected, the authors in research papers focus on the certainty of specific results within their specific research question, whereas in review papers, the uncertainties due to a general lack of data are emphasized and the sources and consequences are discussed in a broader environmental context. In the mass media, nanotechnology is often framed as rather certain and positive aspects and benefits are emphasized. Although reporting about a new technology, only in one-third of the reports scientific uncertainties are mentioned. Scientific uncertainties are most often mentioned together with risk and they arise primarily from unknown harmful effects to human health. Environmental issues itself are seldom mentioned

  9. The Mass Media, Public Opinion, and Public Policy Analysis: Linkage Explorations.

    Science.gov (United States)

    Strouse, James C.

    The purpose of this book is to explore the effects of public opinion on governmental policy making, with a special focus on the role of the mass media in this process. Specific areas covered include political campaigning, the President and the press, blacks and the media, and cable television. Topics of discussion in the ten chapters are: linkage…

  10. Science Teachers' Use of Mass Media to Address Socio-Scientific and Sustainability Issues

    Science.gov (United States)

    Klosterman, Michelle L.; Sadler, Troy D.; Brown, Julie

    2012-01-01

    The currency, relevancy and changing nature of science makes it a natural topic of focus for mass media outlets. Science teachers and students can capitalize on this wealth of scientific information to explore socio-scientific and sustainability issues; however, without a lens on how those media are created and how representations of science are…

  11. Educational Leadership in the Era of Mass Media: State, Consequences and Repercussions

    Science.gov (United States)

    Gavish, Tali; Oplatka, Izhar

    2012-01-01

    This article examines the consequences of the relationships between school head teachers and mass media on various aspects of their role: emotional-personal, behavioural-managerial and perception. It also examines the sociocultural experience in which these head teacher-media interactions take place, that is, the adjustment of the school system,…

  12. The role of mass media in disease outbreak reporting in the United ...

    African Journals Online (AJOL)

    The role of mass media in disease outbreak reporting in the United Republic of ... with accurate epidemiological reports if correct information is to reach the public. The role of media in outbreak reporting is herein discussed in relation to the ...

  13. Analysis on the Role of Mass Media in the Development of Tibet Tourism

    Institute of Scientific and Technical Information of China (English)

    Trinle Digye

    2015-01-01

    In this paper, I will briefly analyze the role of mass media in the development of Tibet tourism. Through some exam⁃ples and some theoretical analysis we will mainly discuss the problems and the prospects of Tibet tourism media. I sincerely hope this thesis will provide some good suggestions and views to the developing of Tibet tourism.

  14. 154 The Role of the Mass Media in the Nigerian Electoral Process ...

    African Journals Online (AJOL)

    NGOZI

    the central role of the media in political and social affairs as a natural outcome of its ... in assigning this responsibility as a primary concern of the mass media on the .... to for instance, inform the Nigerian public on how “vested interests have ...

  15. Nonequilibrium transition induced by mass media in a model for social influence.

    Science.gov (United States)

    González-Avella, J C; Cosenza, M G; Tucci, K

    2005-12-01

    We study the effect of mass media, modeled as an applied external field, on a social system based on Axelrod's model for the dissemination of culture. The numerical simulations show that the system undergoes a nonequilibrium phase transition between an ordered phase (homogeneous culture) specified by the mass media and a disordered (culturally fragmented) one. The critical boundary separating these phases is calculated on the parameter space of the system, given by the intensity of the mass media influence and the number of options per cultural attribute. Counterintuitively, mass media can induce cultural diversity when its intensity is above some threshold value. The nature of the phase transition changes from continuous to discontinuous at some critical value of the number of options.

  16. FEFLOW finite element modeling of flow, mass and heat transport in porous and fractured media

    CERN Document Server

    Diersch, Hans-Jörg G

    2013-01-01

    Placing advanced theoretical and numerical methods in the hands of modeling practitioners and scientists, this book explores the FEFLOW system for solving flow, mass and heat transport processes in porous and fractured media. Offers applications and exercises.

  17. Furnishing Music: An Analysis of Mass Media in Terms of Music Systems

    Science.gov (United States)

    Ahlstrom, David

    1975-01-01

    Author presented for consideration the position that the importance of mass media music (FM, AM, juke box, TV, film, etc.) might not be so much in its music as in the musical systems represented by that music. (Author/RK)

  18. The Controversy over "Mass Media Violence" and the Study of Behaviour.

    Science.gov (United States)

    Grixti, Joe

    1985-01-01

    How the large number of empirical tests and arguments that have been conducted to prove that mass media violence directly influences behavior have failed to discredit contrary arguments is discussed. (Author/RM)

  19. Socioanthropological factures of violence in sports activities: Influence of mass-media on the youth

    OpenAIRE

    Milošević Bojan

    2009-01-01

    Mass-media have powerful influence on characteristics and development of contemporary societies. Modern societies are characterized by different varieties of violence as un-human social and anthropological behavior patterns of different societies and as shapes of social pathology. Media are the most significant mediator between sport and men of modern societies particularly of young people. Violence, as on expression of aggressive behavior, is not just a consequence of global society and mass...

  20. Some Peculiarities in the Language Palette of the Ukrainian Mass Media

    Directory of Open Access Journals (Sweden)

    Larisa Topcii

    2012-08-01

    Full Text Available Language of modern mass media expresses all the active processes occurring in society and in the language. The given article deals with such tendencies as discourse polycodeness, crossing codes and foreign elements assimilation which are closely connected with democratization and liberalization. Typical features of modern mass media are displacement of semantical filling in lexical units, neosemantization, the elements interaction of literary and non-literary styles as liberalization of literary language norms and vocabulary metaphorization.

  1. The mass media and the cancer patient--some views.

    Science.gov (United States)

    Rimer, I

    1984-01-01

    A study by the National Cancer Institute indicates extensive newspaper coverage of the subject of cancer. Some of the media presentations on cancer are highly emotional in nature, such as the PBS special, "Joan Robinson: One Woman's Story." Other more optimistic stories may have a negative impact on patients facing more advanced stages of the disease. Yet the media appear to be gradually stripping the mystery from cancer and preparing patients to deal with their treatment and physicians more intelligently and more assertively. Breast and lung cancers are the two sites that get the most attention from the press. Unfortunately, colon and rectum cancers rank quite low in press attention. The American Cancer Society (ACS) has studied public attitudes toward these cancers and is preparing programs to reach the public about them. This paper will deal with these topics and make some observations on the impact of media coverage on cancer patients.

  2. Representations of energy policy and technology in British and Finnish newspaper media: a comparative perspective.

    Science.gov (United States)

    Teräväinen, Tuula

    2014-04-01

    This article analyses media representations of the strengthening technological energy policy orientation in the UK and Finland. Drawing from over 1200 newspaper articles from 1991 to 2006, it scrutinises how energy policy in general and energy technologies in particular have been discussed by the media in these two countries, and how the media representations have changed over time. The results point to the importance of national political, economic and cultural features in shaping media discussions. At the same time, international political events and ideas of technology-driven economic growth have transformed media perceptions of energy technologies. While the British media have been rather critical towards national policies throughout the period of analysis, the Finnish newspaper Helsingin Sanomat has supported successive national governments. In both countries, energy technologies have increasingly become linked to global societal and political questions.

  3. Does Health Information in Mass Media Help or Hurt Patients? Investigation of Potential Negative Influence of Mass Media Health Information on Patients' Beliefs and Medication Regimen Adherence.

    Science.gov (United States)

    Im, Heewon; Huh, Jisu

    2017-03-01

    As an important public health issue, patient medication non-adherence has drawn much attention, but research on the impact of mass media as an information source on patient medication adherence has been scant. Given that mass media often provide confusing and contradicting information regarding health/medical issues, this study examined the potential negative influence of exposure to health information in mass media on patients' beliefs about their illnesses and medications, and medication adherence, in comparison with the effects of exposure to another primary medication information source, physicians. Survey data obtained from patients on blood thinner regimens revealed that the frequency of exposure to health information in mass media was negatively related to accuracy of patients' beliefs about their medication benefits and patient medication adherence. On the other hand, frequency of visits with physicians was positively associated with patients' beliefs about their medication benefits but had no significant relation to medication regimen adherence. The implications of the study findings are discussed, and methodological limitations and suggestion for future research are presented.

  4. Exploring the Effect of Mass Media on Perceptions of Infant Feeding.

    Science.gov (United States)

    Bylaska-Davies, Paula

    2015-09-01

    This qualitative study explored women's perceptions of mass media and infant feeding. Mass media is a universal means of communication with potential to impact social norms. Data obtained from interviews with women (n = 20) were compared with text and visual representation from Internet sites (n = 12) on parenting and infant feeding. Themes from interviews reflected information represented on Internet sites. Participants offered suggestions for future media messages, such as public service announcements of breastfeeding. Participants emphasized that public opinion needs to be altered, and breastfeeding in public would then be viewed as the norm.

  5. Mass Communication and Mass Media: A Concept of Game Theory Approach

    Directory of Open Access Journals (Sweden)

    H. Tafazzoli

    2015-10-01

    Full Text Available From the historical point of view, the formation and evolution of media in the form that we know today, and according to the age of several thousands of years of human's social life on the soil planet, has changed to reality later. This has happened while the media has evolved in a larger scale with an incredible speed. In those far periods of time the wide propagation and distribution of information to the lots of contacts was not possible because of technical limitations. But people were trying to communicate in a limited form with each other and with their contacts by using other methods. This communication didn't go beyond the human's voice. Through experience they have learnt that if they make a horn with their hands and speak loudly in it from its narrow part, attracts the contact that is further than the usual sound board. But with society's being more complicated, giving information in the shortest time became very important. Various methods of transferring information were formed according to the technology and facilities. In middle ages the bellmen, the singers and the badger storytellers had the duty of information exchange by poems and proverbs, or news and information were written on the animal skin or clay or stone tablets for the distribution and propagation of news. But bringing news and information with primary tools for the contacts were along with some barriers, because their duplication was a hard, time consuming and costly task. Scholars and rulers had found that when the political and governmental information and news reaching time is shorter, consequently its effects on the contacts and their reaction toward the received data would be more.

  6. INTRODUCTION: Theoretical Models as Mass Media Practice: Perspectives from the West

    DEFF Research Database (Denmark)

    2007-01-01

    at Reuters Institute in May 2007, from which this collection of papers has been selected. As with the other workshops during the conference, the majority of our panellists were themselves once media practitioners. It is my opinion that this background and inside knowledge of the field in itself can provide......What is journalism? How does it exist and why? How does journalism define itself and in what ways can we make use of looking theoretically at the practice of it? These were the central themes of our workshop; Theoretical Models as Mass Media Practice held at the ‘Minding the Gap’ conference...... an exceptional framework for understanding the workings of mass media while helping the press reflect over these workings too. In a time of change for the journalistic profession, when media convergence is growing; the media is marked by deregulation and fewer journalists are being asked to do more...

  7. Media Agenda Setting Regarding Gun Violence before and after a Mass Shooting.

    Science.gov (United States)

    Jashinsky, Jared Michael; Magnusson, Brianna; Hanson, Carl; Barnes, Michael

    2016-01-01

    Gun violence is related to substantial morbidity and mortality with surrounding discussions framed and shaped by the media. This study's objective was to explore national news media's reporting of gun violence around a mass shooting. National news pieces were coded according to categories of gun violence, media frames, entities held responsible, responses, and reporting of the public heath approach. Individuals were held responsible for gun violence in 63% of pieces before and 32% after the shooting. Lawmakers were held responsible in 30% of pieces before and 66% after. Background checks were a proposed gun violence prevention method in 18% of pieces before and 55% after Sandy Hook, and lethality reduction of firearms was in 9% before and 57% after. Following a mass shooting, the media tended to hold government, not individuals, primarily responsible. The media often misrepresented the real picture of gun violence and key public health roles.

  8. Physical Activity in the Mass Media: An Audience Perspective

    Science.gov (United States)

    Smith, Ben J.; Bonfiglioli, Catriona M. F.

    2015-01-01

    Physical activity's role in promoting health is highlighted in public health campaigns, news and current affairs, reality television and other programs. An investigation of audience exposure, beliefs and reactions to media portrayals of physical activity offers insights into the salience and influence of this communication. An audience reception…

  9. Broadcasting Birth Control: mass media and family planning

    NARCIS (Netherlands)

    Parry, M.

    2013-01-01

    This book explores the use of media by American birth control movement since the early twentieth century, as they built support for fertility control and the availability of contraception. Though these public efforts in advertising and education were undertaken initially by leading advocates,

  10. Physical Activity in the Mass Media: An Audience Perspective

    Science.gov (United States)

    Smith, Ben J.; Bonfiglioli, Catriona M. F.

    2015-01-01

    Physical activity's role in promoting health is highlighted in public health campaigns, news and current affairs, reality television and other programs. An investigation of audience exposure, beliefs and reactions to media portrayals of physical activity offers insights into the salience and influence of this communication. An audience reception…

  11. Broadcasting Birth Control: mass media and family planning

    NARCIS (Netherlands)

    Parry, M.

    2013-01-01

    This book explores the use of media by American birth control movement since the early twentieth century, as they built support for fertility control and the availability of contraception. Though these public efforts in advertising and education were undertaken initially by leading advocates, includ

  12. Mass Media: A Student's Guide to Reference Resources.

    Science.gov (United States)

    Waiser, Joni

    Intended to assist students in locating information and literature for the sociological study of the media, this guide concentrates largely on radio, television, newspaper, and magazine reference sources. The first section of the guide lists reference works, including handbooks; English, French, and bilingual dictionaries and encyclopedias;…

  13. Media Technology and Modernity: An Investigation of Radio Usage and Urban Life in the 1930s Colonial Taiwan

    Directory of Open Access Journals (Sweden)

    Sumei Wang

    2016-04-01

    Full Text Available This article explores the everyday usage of radio in the 1930s colonial Taiwan. Situating in the narrations of urban life provided by ‘Inviolable Destiny’, the article aims to depict the complicated networks constituted by radio and other media technologies, and to investigate the inter-relationships between new media technologies, consumerism and modernity. Being influenced by globalization, Japan witnessed huge transformations of lifestyles and the rise of mass media and popular culture during the interwar period. Radio was introduced to Taiwan by its ruler with great enthusiasm toward modernity. Although it was the colonizer’s intention to discipline the colonized by means of radio, the medium turned into an important source of information and entertainment for lay people. The radio also privatized synchronization and made punctuality an inseparable part of modern life. It affected the rhythms of cities and brought Taiwan into the complex systems of capitalism and globalization.

  14. Media Construction of Gender: Framing Analysis of Rape Cases in the Mass Media

    Directory of Open Access Journals (Sweden)

    Ali Imron

    2013-02-01

    Full Text Available Construction of the printed media which tends to dramatize and blow up the reporting of rape cases has in fact discredited the rape victim, resulting in gender bias. This is due to the fact that media present the news content concerning on the victim and the perpetrator in imbalanced reporting, in that the victims are scrutinized from diverse facets. This paper analyze the coverage of printed media in rape cases by means of framing analysis. The result shows that printed media coverage generally goes beyond the rape case itself as the victim’s identity and images of the incident are also revealed. The using of visual image (victim’s image is probably aimed to present an overview on the fact or the truth from the media viewpoint. This presentation, however, obscures the differences between factual and fictional reality and this might lead to different interpretation on the readers’ side. Furthermore, inappropriate reporting might become the society’s reference concerning on the modus operandi, in that the society learn or imitate the aspects they once did not know of. Visual image will create a second rape by the media toward the victim, in addition to the stereotyping developed in public, which often brings out psychological impact to the victim and the family. This is called the third rape.

  15. The Media and Technology Usage and Attitudes Scale: An empirical investigation.

    Science.gov (United States)

    Rosen, L D; Whaling, K; Carrier, L M; Cheever, N A; Rokkum, J

    2013-11-01

    Current approaches to measuring people's everyday usage of technology-based media and other computer-related activities have proved to be problematic as they use varied outcome measures, fail to measure behavior in a broad range of technology-related domains and do not take into account recently developed types of technology including smartphones. In the present study, a wide variety of items, covering a range of up-to-date technology and media usage behaviors. Sixty-six items concerning technology and media usage, along with 18 additional items assessing attitudes toward technology, were administered to two independent samples of individuals, comprising 942 participants. Factor analyses were used to create 11 usage subscales representing smartphone usage, general social media usage, Internet searching, e-mailing, media sharing, text messaging, video gaming, online friendships, Facebook friendships, phone calling, and watching television in addition to four attitude-based subscales: positive attitudes, negative attitudes, technological anxiety/dependence, and attitudes toward task-switching. All subscales showed strong reliabilities and relationships between the subscales and pre-existing measures of daily media usage and Internet addiction were as predicted. Given the reliability and validity results, the new Media and Technology Usage and Attitudes Scale was suggested as a method of measuring media and technology involvement across a variety of types of research studies either as a single 60-item scale or any subset of the 15 subscales.

  16. Using mass media campaigns to reduce youth tobacco use: a review.

    Science.gov (United States)

    Allen, Jane Appleyard; Duke, Jennifer C; Davis, Kevin C; Kim, Annice E; Nonnemaker, James M; Farrelly, Matthew C

    2015-01-01

    This review synthesizes the published literature on using mass media campaigns to reduce youth tobacco use, with particular focus on effects within population subgroups and the relative effectiveness of campaign characteristics. A search of PubMed and PsycINFO conducted in March of 2014 yielded 397 studies with 34 suitable for inclusion. Included were quantitative studies that evaluate an antitobacco media campaign intended to influence youth cognitions or behavior or explore the relative effectiveness of campaign characteristics among youth. An automated search and assessment of suitability for inclusion was done. Study outcomes were compared and synthesized. Antitobacco media campaigns can be effective across racial/ethnic populations, although the size of the campaign effect may differ by race/ethnicity. Evidence is insufficient to determine whether campaign outcomes differ by socioeconomic status (SES) and population density. Youth are more likely to recall and think about advertising that includes personal testimonials; a surprising narrative; and intense images, sound, and editing. Evidence in support of using a health consequences message theme is mixed; an industry manipulation theme may be effective in combination with a health consequences message. Research is insufficient to determine whether advertising with a secondhand smoke or social norms theme influences youth tobacco use. Our recommendation is to develop antitobacco campaigns designed to reach all at-risk youth, which can be effective across racial/ethnic populations. Research priorities include assessing campaign influence among lower SES and rural youth, disentangling the effects of message characteristics, and assessing the degree to which this body of evidence may have changed as a result of changes in youth culture and communication technology.

  17. Women and mass media: a critical and analytical study of the portrayal of Sudanese women in printed media.

    Science.gov (United States)

    Badri, A E; Osama, S

    1995-06-01

    This study examines how Sudanese women are portrayed in the mass media. Data are obtained from a content analysis of historical records of Sudanese daily newspapers and women's magazines and from surveys among female editors in print media. The following types of newspapers are reviewed: independent newspapers; papers for the Al-Umma Party, a communist party, a Bathist party, a Muslim Nationalist Islamic Front Party, and a National Union Democratic Party; and a current military government paper. Women's magazines are published by women. Articles focus on women as the main newsmakers, women's life issues, female authors, a female focus but a male author, and famous Sudanese women. 16 content themes are identified. Women were not extensively featured or photographed in either newspapers or magazines. The Al-Umma Party paper and Al-Sudan Al-Hadith paper (an independent paper) were the only two newspapers with at least 10 photos of women. Women were pictured as professionals, educated persons, and leaders. There were 17 female editors. These editors preferred an image of women as leaders, followed by productive workers. Only 11.76% believed that women's dual roles as producers and reproducers should be portrayed. Female editors did not want a special women's page. 52.94% (the largest percentage) preferred targeting women with substantial leadership abilities. 17.65% desired the portrayal of women as workers and housewives. 58.82% did not think that the mass media image changed behavior or attitudes, because most Sudanese women are illiterate. Women's issues in both newspapers and women's magazines were devoted to women's work, achievements, and needs. The authors recommend removal of obstacles to women's equal participation in the mass media and press and research on the effect of media images on women's self-perception and behavior.

  18. Cutting-Edge Technologies and Social Media Use in Higher Education

    Science.gov (United States)

    Benson, Vladlena, Ed.; Morgan, Stephanie

    2014-01-01

    The inclusion of social media in higher education has transformed the way instructors teach and students learn. In order to effectively reach their students in this networked world, teachers must learn to utilize the latest technologies in their classrooms. "Cutting-Edge Technologies and Social Media Use in Higher Education" brings…

  19. Adapting the Media and Technology Usage and Attitudes Scale to Turkish

    Science.gov (United States)

    Özgür, Hasan

    2016-01-01

    Due to the requirement of a current, valid, and reliable assessment instrument for determining usage frequencies of technology-based media and the attitudes towards these, this study intends to determine the validity and reliability of the Media and Technology Usage and Attitudes Scale, developed by researchers from California State University,…

  20. Immigrant Hungarian Families' Perceptions of New Media Technologies in the Transmission of Heritage Language and Culture

    Science.gov (United States)

    Szecsi, Tunde; Szilagyi, Janka

    2012-01-01

    The goal of this research was to explore thoroughly the perceptions of dispersed immigrant professionals and their bilingual and bicultural children regarding the place of new media technology in their lives. Open-ended interviewing and autoethnography were used to explore families' perceptions of the role of media technology in their children's…

  1. Cutting-Edge Technologies and Social Media Use in Higher Education

    Science.gov (United States)

    Benson, Vladlena, Ed.; Morgan, Stephanie

    2014-01-01

    The inclusion of social media in higher education has transformed the way instructors teach and students learn. In order to effectively reach their students in this networked world, teachers must learn to utilize the latest technologies in their classrooms. "Cutting-Edge Technologies and Social Media Use in Higher Education" brings…

  2. Examining the Use of Theory within Educational Technology and Media Research

    Science.gov (United States)

    Bulfin, Scott; Henderson, Michael; Johnson, Nicola

    2013-01-01

    Academic research in the areas of educational technology and media is often portrayed to be limited in terms of its use of theory. This short paper reports on data collected from a survey of 462 "research active" academic researchers working in the broad area of educational technology and educational media. The paper explores their use…

  3. A History of Instructional Design and Technology: Part I: A History of Instructional Media.

    Science.gov (United States)

    Reiser, Robert A.

    2001-01-01

    Discusses the history of the field of instructional design and technology in the United States. Includes a definition, major features, rational for using instructional design and technology as the label for the field, history of instructional media from 1900 to the present, effects media have had on instructional practices, and the effect…

  4. Leadership Profiles. Tribute to Castelle G. Gentry, Professor, Media and Technology, MSU.

    Science.gov (United States)

    Yorke, Darryl; Gustafson, Kent; Childs, John

    1998-01-01

    This section profiles individuals who have made significant contributions to the field of educational media and technology. Offers a tribute to Castelle G. Gentry, Professor of Media and Technology at Michigan State University, describing his background, education, contributions to the field, and outstanding characteristics. (AEF)

  5. 77 FR 58424 - China Mobile Media Technology, Inc., Order of Suspension of Trading

    Science.gov (United States)

    2012-09-20

    ... From the Federal Register Online via the Government Publishing Office SECURITIES AND EXCHANGE COMMISSION China Mobile Media Technology, Inc., Order of Suspension of Trading September 18, 2012. It appears... concerning the securities of China Mobile Media Technology, Inc. because it has not filed any...

  6. Technology and the Era of the Mass Army

    OpenAIRE

    Massimiliano Gaetano Onorato; Kenneth Scheve; David Stasavage

    2012-01-01

    We investigate how technology has influenced the size of armies. During the nineteenth century the development of the railroad made it possible to field and support mass armies, significantly increasing the observed size of military forces. During the late twentieth century further advances in technology made it possible to deliver explosive force from a distance and with precision, making mass armies less desirable. We find strong support for our technological account using a new data set co...

  7. Understanding adolescent girls’ vulnerability to the impact of the mass media on body image and restrained eating behaviour: the role of media type, body perfect internalisation and materialism

    OpenAIRE

    Bell, Beth Teresa

    2012-01-01

    There is a strong body of psychological research implicating the mass media in the aetiology of adolescent girls’ negative body image and eating behaviours. The present thesis aims to extend this research by examining potential factors – namely, media type, body perfect internalisation and materialism – that make girls more vulnerable to the negative impact of the mass media.\\ud \\ud An initial meta-analysis (Chapter 3) collated the findings of existing research examining the impact of ‘body p...

  8. Mass Shootings: The Role of the Media in Promoting Generalized Imitation.

    Science.gov (United States)

    Meindl, James N; Ivy, Jonathan W

    2017-03-01

    Mass shootings are a particular problem in the United States, with one mass shooting occurring approximately every 12.5 days. Recently a "contagion" effect has been suggested wherein the occurrence of one mass shooting increases the likelihood of another mass shooting occurring in the near future. Although contagion is a convenient metaphor used to describe the temporal spread of a behavior, it does not explain how the behavior spreads. Generalized imitation is proposed as a better model to explain how one person's behavior can influence another person to engage in similar behavior. Here we provide an overview of generalized imitation and discuss how the way in which the media report a mass shooting can increase the likelihood of another shooting event. Also, we propose media reporting guidelines to minimize imitation and further decrease the likelihood of a mass shooting.

  9. The Relationship Between Sexual Content on Mass Media and Social Media: A Longitudinal Study

    NARCIS (Netherlands)

    Vandenbosch, L.; van Oosten, J.M.F.; Peter, J.

    2015-01-01

    The goal of this study was to investigate whether exposure to sexual reality television content and Internet pornography (IP) is related to sexual self-presentation on social media. Based on a two-wave panel survey among 1,765 adolescents aged 13–17 years, we found that watching sexual reality

  10. Associations between Chinese/Asian versus Western mass media influences and body image disturbances of young Chinese women.

    Science.gov (United States)

    Jackson, Todd; Jiang, Chengcheng; Chen, Hong

    2016-06-01

    In this study, we evaluated associations of experiences with mass media imported from Western nations such as the United States versus mass media from China and other Asian countries with eating and body image disturbances of young Chinese women. Participating women (N=456) completed self-report measures of disordered eating, specific sources of appearance dissatisfaction (fatness, facial features, stature), and Western versus Chinese/Asian mass media influences. The sample was significantly more likely to report perceived pressure from, comparisons with, and preferences for physical appearance depictions in Chinese/Asian mass media than Western media. Chinese/Asian media influences also combined for more unique variance in prediction models for all disturbances except stature concerns. While experiences with Western media were related to disturbances as well, the overall impact of Chinese/Asian media influences was more prominent. Copyright © 2016 Elsevier Ltd. All rights reserved.

  11. Impact of heat and mass transfer during the transport of nitrogen in coal porous media on coal mine fires.

    Science.gov (United States)

    Shi, Bobo; Zhou, Fubao

    2014-01-01

    The application of liquid nitrogen injection is an important technique in the field of coal mine fire prevention. However, the mechanism of heat and mass transfer of cryogenic nitrogen in the goaf porous medium has not been well accessed. Hence, the implementation of fire prevention engineering of liquid nitrogen roughly relied on an empirical view. According to the research gap in this respect, an experimental study on the heat and mass transfer of liquid nitrogen in coal porous media was proposed. Overall, the main mechanism of liquid nitrogen fire prevention technology in the coal mine is the creation of an inert and cryogenic atmosphere. Cryogenic nitrogen gas vapor cloud, heavier than the air, would cause the phenomenon of "gravity settling" in porous media firstly. The cryogen could be applicable to diverse types of fires, both in the openings and in the enclosures. Implementation of liquid nitrogen open-injection technique in Yangchangwan colliery achieved the goals of fire prevention and air-cooling. Meanwhile, this study can also provide an essential reference for the research on heat and mass transfer in porous media in the field of thermal physics and engineering.

  12. Mass media and heterogeneous bounds of confidence in continuous opinion dynamics

    CERN Document Server

    Pineda, M

    2014-01-01

    This work focus on the effects of an external mass media on continuous opinion dynamics with heterogeneous bounds of confidence. We modified the original Deffuant et al. and Hegselmann and Krause models to incorporate both, an external mass media and a heterogeneous distribution of confidence levels. We analysed two cases, one where only two bounds of confidence are taken into account, and other were each individual of the system has her/his own characteristic level of confidence. We found that, in the absence of mass media, diversity of bounds of confidence can improve the capacity of the systems to reach consensus. We show that the persuasion capacity of the external message is optimal for intermediate levels of heterogeneity. Our simulations also show the existence, for certain parameter values, of a counter-intuitive effect in which the persuasion capacity of the mass media decreases if the mass media intensity is too large. We discuss similarities and differences between the two heterogeneous versions of...

  13. Media Agenda Setting Regarding Gun Violence before and after a Mass Shooting

    Science.gov (United States)

    Jashinsky, Jared Michael; Magnusson, Brianna; Hanson, Carl; Barnes, Michael

    2017-01-01

    Gun violence is related to substantial morbidity and mortality with surrounding discussions framed and shaped by the media. This study’s objective was to explore national news media’s reporting of gun violence around a mass shooting. National news pieces were coded according to categories of gun violence, media frames, entities held responsible, responses, and reporting of the public heath approach. Individuals were held responsible for gun violence in 63% of pieces before and 32% after the shooting. Lawmakers were held responsible in 30% of pieces before and 66% after. Background checks were a proposed gun violence prevention method in 18% of pieces before and 55% after Sandy Hook, and lethality reduction of firearms was in 9% before and 57% after. Following a mass shooting, the media tended to hold government, not individuals, primarily responsible. The media often misrepresented the real picture of gun violence and key public health roles. PMID:28119907

  14. Mass Media and Rural Out-Migration in the Context of Social Change: Evidence from Nepal.

    Science.gov (United States)

    Piotrowski, Martin

    2013-06-01

    This work examines the influence of mass media on rural out-migration using historical and contemporary data from a setting experiencing massive social and economic development in the last half-century. Data come from the Chitwan Valley Family Study, an ongoing study of an agrarian region in rural Nepal. Media are hypothesized to affect migration by inducing attitudinal and behavioral changes similar to those of other determinants of migration. As their influence differs from other determinants in important ways, media represent a unique form of influence that should be taken into account. I find that movie and television exposure are significant determinants of out-migration in historical contexts, although television exposure was important in more contemporary contexts. Differences in these effects probably indicate the timing of the spread of each type of media and changing preferences among media consumers.

  15. 15 Years of Protest and Media Technologies Scholarship: A Sociotechnical Timeline

    Directory of Open Access Journals (Sweden)

    Christina Neumayer

    2016-08-01

    Full Text Available This article investigates the relationship between the invention of new media technologies and scholarship concerning protest and political engagement. Building on an innovative approach that moves beyond a systematic literature review, this article contributes to our understanding of scholarship concerning digital communication technologies and how they may have been adopted and shaped protest movements and political engagement. Based on visualizations, we draw a sociotechnical timeline of protest and media technology scholarship within three dimensions: technological development, methods and techniques, and the social phenomena under investigation. The article concludes by identifying major trends in protest and media technologies scholarship over the past 15 years. The sociotechnical timeline enhances our understanding of academic discourse at the intersection of protest and media technologies by highlighting shortcomings and potential for future research.

  16. 15 years of protest and media technologies scholarship: A sociotechnical timeline

    DEFF Research Database (Denmark)

    Neumayer, Christina; Rossi, Luca

    2016-01-01

    This article investigates the relationship between the invention of new media technologies and scholarship concerning protest and political engagement. Building on an innovative approach that moves beyond a systematic literature review, this article contributes to our understanding of scholarship...... concerning digital communication technologies and how they may have been adopted and shaped protest movements and political engagement. Based on visualisations, we draw a sociotechnical timeline of protest and media technology scholarship within three dimensions: Technological development, methods...... and techniques, and the social phenomena under investigation. The article concludes by identifying major trends in protest and media technologies scholarship over the past 15 years. The sociotechnical timeline enhances our understanding of academic discourse at the intersection of protest and media technologies...

  17. Media Agenda Setting Regarding Gun Violence before and after a Mass Shooting

    OpenAIRE

    Jashinsky, Jared Michael; Magnusson, Brianna; Hanson, Carl; Barnes, Michael

    2017-01-01

    Gun violence is related to substantial morbidity and mortality with surrounding discussions framed and shaped by the media. This study’s objective was to explore national news media’s reporting of gun violence around a mass shooting. National news pieces were coded according to categories of gun violence, media frames, entities held responsible, responses, and reporting of the public heath approach. Individuals were held responsible for gun violence in 63% of pieces before and 32% after the s...

  18. A PERSPECTIVE OF MALAY QUATRAIN IN MEDIA TECHNOLOGY

    Directory of Open Access Journals (Sweden)

    Arbaie SUJUD

    2012-06-01

    Full Text Available Malay quatrain has been introduced since long time ago among the Malay communities. It has also been used until today in formal ceremonies like the weddings, meetings and speeches. The Malay quatrain has also been taught in schools in order to inculcate the culture among children at young age. Therefore, this study ascertains the perspective of Malay quatrain in the media technology. The objectives of the study were to identify the types of Malay quatrain favored by the students and discuss the interactions of the students during the process of learning. The samples of the study involved 20 volunteered subjects from a school in Malaysia. The subjects were nine year olds male and female students. The subjects were given a website which consists of Malay quatrain activities. The Malay quatrains consisted of moral values that were able to be understood among the students. The subjects were in pairs and they were to try out the website and discuss their opinion about the Malay quatrain. The interactions among the subjects were taped and selected interactions related to the study were analyzed. The discourse analysis method was used to analyze the interactions. The results of the study revealed that the subjects would prefer the Malay quatrain which has the value of love among family members, friends and teachers. It is hoped that future research concentrates on the use the Malay quatrain with aesthetic values among children at primary schools.

  19. Data, Technology & Social Media: Their Invasive Role in Contemporary Marketing

    Directory of Open Access Journals (Sweden)

    K. Prakash Vel

    2015-12-01

    Full Text Available Marketers have paid a huge price for their inability to decipher which trend has come to stay and which one is a fad. Such a challenge has jeopardized the survival of blue-chip brands, as marketers anticipated in vain the end of existing red ocean strategies. Essentially, the traditional marketing strategies associated with the success of well-known brands in the past are losing their relevance in the current context. There is the need to identify and understand modern trends and their implications to marketing strategy development. In light of this, this study examines fourteen (14 fundamental ‘game changing’ trends that are poised to impact the traditional practices and perceptions associated with marketing at the operational and strategic levels. The study presents the trends under three categories, the invasive role of technology, data, and social media, alongside looking at their impact on contemporary marketing. Each trend has been identified and analyzed based on in-depth interviews with industry experts as the primary source of data. Relevant data has also been given to present a holistic perspective on each trend. 

  20. Characterization of individual particles in gaseous media by mass spectrometry

    Science.gov (United States)

    Sinha, M. P.

    1990-01-01

    An introduction is given to a system for particle analysis by mass spectrometry (PAMS) which employs particle-beam techniques to measure mass spectra on a continuous real-time basis. The system is applied to particles of both organic and inorganic compounds, and the measurements give the chemical characteristics of particles in mixtures and indicate source apportionment. The PAMS system can be used for process control and studying heterogeneous/catalytic reactions in particles, and can be fitted to study the real-time attributes of PAMS.

  1. Contaminant Mass Transfer During Boiling in Fractured Geologic Media

    Science.gov (United States)

    2011-04-01

    make the dough , i.e. C0, and DCA and bromide mass recovery during heating, normalized to the inside mass, measured by extraction of clay dough ...gradually to the powder. The mixture was manually kneaded into a uniform dough - like material that was divided into three parts. Each part was placed...process took about 15- 20 min to mix and knead the dough , another 15-20 min to pack the dough into the container and seal it. The sample weight was

  2. Setting the agenda: Different strategies of a Mass Media in a model of cultural dissemination

    Science.gov (United States)

    Pinto, Sebastián; Balenzuela, Pablo; Dorso, Claudio O.

    2016-09-01

    Day by day, people exchange opinions about news with relatives, friends, and coworkers. In most cases, they get informed about a given issue by reading newspapers, listening to the radio, or watching TV, i.e., through a Mass Media (MM). However, the importance of a given new can be stimulated by the Media by assigning newspaper's pages or time in TV programs. In this sense, we say that the Media has the power to "set the agenda", i.e., it decides which new is important and which is not. On the other hand, the Media can know people's concerns through, for instance, websites or blogs where they express their opinions, and then it can use this information in order to be more appealing to an increasing number of people. In this work, we study different scenarios in an agent-based model of cultural dissemination, in which a given Mass Media has a specific purpose: To set a particular topic of discussion and impose its point of view to as many social agents as it can. We model this by making the Media has a fixed feature, representing its point of view in the topic of discussion, while it tries to attract new consumers, by taking advantage of feedback mechanisms, represented by adaptive features. We explore different strategies that the Media can adopt in order to increase the affinity with potential consumers and then the probability to be successful in imposing this particular topic.

  3. Effects of Mass Media and Cultural Drift in a Nonequilibrium Model for Social Influence

    CERN Document Server

    Mazzitello, K I; Dossetti, V; Candia, Juli\\'an; Mazzitello, Karina I.

    2006-01-01

    In the context of an extension of Axelrod's nonequilibrium model for social influence, we study the interplay and competition between the cultural drift, represented as random perturbations, and mass media, introduced by means of an external homogeneous field. Unlike previous studies [J. C. Gonz\\'alez-Avella {\\it et al}, Phys. Rev. E {\\bf 72}, 065102(R) (2005)], the mass media coupling proposed here is capable of affecting the cultural traits of any individual in the society, including those who do not share any features with the external message. A noise-driven transition is found: for large noise rates, both the ordered (culturally polarized) phase and the disordered (culturally fragmented) phase are observed, while, for lower noise rates, the ordered phase prevails. In the former case, the external field is found to induce cultural ordering, a behavior opposite to that reported in previous studies using a different prescription for the mass media interaction. We compare the predictions of this model to sta...

  4. The challenges of educating the public about astrobiology via the mass media

    Science.gov (United States)

    Race, Margaret

    Scientific information in astrobiology is being generated at a pace that traditional textbooks cannot easily match. For the most part, students, teachers and the general public will continue to learn piecemeal about the latest advances in the field through headlines and mass media coverage centered around discoveries and new interpretations as they occur. Yet journalists and reporters are themselves unschooled in this emerging interdisciplinary field. While it is important to continue developing astrobiological curricular materials for future use by students in formal settings, it is equally important to find novel ways for educating the mass media in the interim. Current planning in anticipation of a Mars sample return mission has focused on a variety of ways to enlist the mass media in an educational as well as informational role.

  5. Boundary Layer Flows in Porous Media with Lateral Mass Flux

    DEFF Research Database (Denmark)

    Nemati, H; H, Bararnia; Noori, F;

    2015-01-01

    Solutions for free convection boundary layers on a heated vertical plate with lateral mass flux embedded in a saturated porous medium are presented using the Homotopy Analysis Method and Shooting Numerical Method. Homotopy Analysis Method yields an analytic solution in the form of a rapidly...

  6. Importance of the Mass Media Education: Western Cultural Dilemmas.

    Science.gov (United States)

    Littunen, Yrjo

    1978-01-01

    Discusses features in the Western cultural background which may be relevant to changes in international opinion. Notes problems of freedom of information and cultural processes caused by mass communication among nations, including the high violence content of United States television programs compared with those of Canada and Europe. (MF)

  7. Ethics and the Press: Readings in Mass Media Morality.

    Science.gov (United States)

    Merrill, John C., Ed.; Barney, Ralph D., Ed.

    This collection of 35 articles addresses the topic of the ethical considerations and implications involved in reporting the news. Included in this book are such articles as: "Ethics and Journalism" by John Merrill, "Quality in Mass Communications" by Wilbur Schramm, "The American Press: Some Truths About Truths" by Edward Jay Epstein, "The New…

  8. Media and technology in adolescent sexual education and safety.

    Science.gov (United States)

    Harris, Allyssa L

    2011-01-01

    Media play an important role in the lives of adolescents, providing them with opportunities for education and socialization. Media content is increasingly permeated with violence and sexual references that can be highly influential as adolescents continue the developmental process. Providing patient education is one of the cornerstones of nursing practice, and nurses are ideally suited to affect adolescent and parental education about the sexual and violent content of media. © 2011 AWHONN, the Association of Women's Health, Obstetric and Neonatal Nurses.

  9. New media technology and youth: trends in the evolution of new media.

    Science.gov (United States)

    Biocca, F

    2000-08-01

    An information environment is emerging from the simultaneous, rapid, and interconnected evolution of transmission systems, interfaces, and content quantity, quality, and structure. It will be easy to underestimate the collective impact of the sum of these changes on how young people communicate and absorb information. Ultimately, it will be more important to understand how these technologies will facilitate, amplify, or alter the cognitive processes and/or social behavior of the Internet generation. The article analyzes the impact of the following trends on media use and cognition among youthful users: * Information expansion and overload: Accessible networked information will continue to grow at a rapid pace for at least the next 10-20 years. * Rapid increase in interface diffusion: The number of access points into the Internet is expanding in number, variety, and mobility. * Evolution toward more embodied computing: Interfaces are evolving to use more of the sensorimotor system to transfer information to and from the user. * The evolution of more intelligent sensors to interpret use behavior and intentions. * Evolution toward anthropomorphic agent techniques: Computers are evolving to use more social and interpersonal communication techniques to interact with the user.

  10. The Role of Mass Media in Iranian Youth’s Premarital Sexual Relationships: A Qualitative Study

    Directory of Open Access Journals (Sweden)

    Fariba Taleghani

    2017-01-01

    Full Text Available Background: Youth’s sexual behaviors have various consequences such as unwanted pregnancy, acquired immunodeficiency syndrome and sexually transmitted infections. Little information is available about the impact of mass media in the development of premarital sexual relationships. This study aimed to explore the role of mass media on premarital sexual relationships among Iranian youth. Methods: This qualitative study was conducted with 26 single boys and girls aged 18-24 years who were living in Isfahan, Iran and have already been started their sexual relationships. Also, 12 other participants who were involved in such an experience were recruited in this study. Data was collected using semi-structured interviews and the observation of youth’s sexual interactions in different fields. Conventional content analysis method was used for data analysis. Results: Three main categories were developed: “foreigner media as the role model”, “the ease of access to sexual contents and materials” and “the ease of interactions and relationships with the opposite sex”. Conclusion: The prominent role of mass media in the formation of premarital sexual relationships was described in this study. This issue needs to be taken into consideration by policy makers for taking necessary actions for reducing the impact of mass media on the youth’s engagement in premarital sexual relationships

  11. Social media as an instrument for organizing mass riots in the United Kingdom in August 2011

    Directory of Open Access Journals (Sweden)

    A N Katkina

    2015-12-01

    Full Text Available Social networks such as Facebook and Twitter have recently become very popular and turned to be an effective instrument for achieving political goals. However, the social networks’ impact is rather ambivalent: on the one hand, social media form specific political actors and support self-organization and civil movements; on the other hand, social media reinforce destructive and aggressive manifestations with the pronounced criminal purposes, e.g. social media ability to disseminate information among large groups is used to organize mass riots. The article analyzes one of the recent and significant events largely provoked by the social networks - mass riots in the United Kingdom in August 2011 that were originally a reaction to the murder of M. Diggan by a police officer who tried to arrest him as a suspect in drug trafficking and possession of weapons. The way events developed into mass riots was the result of discussions in social media and use of social networks to coordinate joint actions of mass riots participants. The article provides a detailed description of the events and authorities’ actions to overcome the crisis and prevent such riots in the future, thus making some conclusions about the nature of social media impact on the politics.

  12. The mass murderer history: modern classifications, sociodemographic and psychopathological characteristics, suicidal dimensions, and media contagion of mass murders.

    Science.gov (United States)

    Auxemery, Yann

    2015-01-01

    Multicide and other mass killings are sufficiently dramatic to excite great interest from clinicians, criminologists and behavioral scientists. This paper revisits the history of the mass murderer, an entity that has progressively distinguished itself from the serial killer. The functional difference between mass and serial homicide is quite obvious, particularly in setting, time, victim status and modus operandi. Classification of these acts requires a number of parameters. The causes of mass murders are multiple and complex: although they rarely seem to be related to psychotic mental pathologies, they are always an expression of suffering that manifests itself in a psychological crisis that is both homicidal and suicidal. Several research teams have studied the sociodemographic and etiopathogenic characteristics of mass murderers and, in particular, the perpetrators of school killings. In addition to prevalent personality traits, these actions often jointly include suicides and homicides, which are brought together in the same psychic crisis. In keeping with the theory of little identity support, previous crimes influenced some mass murderers. Suicides and mass-murders are likely to be imitated. The media appears to play a crucial role in preventing the occurrence of imitation or copycat tragedies. The WHO recommendation regarding how to transcribe suicide and by extension, homicide, in the media is necessary.

  13. Mass Media and the National Experience; Essays in Communications History.

    Science.gov (United States)

    Farrar, Ronald T., Ed.; Stevens, John D., Ed.

    In 11 different essays, journalism historians reflect on the present state of their art and suggest ways and means of doing the important work that lies ahead. Areas of productive research suggested include freedom of expression, politics and economics, technology regionalism, Black journalism, the journalist as social critic, photographic…

  14. Postmodern Spanish Literature between the end of the dictatorship and the rise of mass media

    Directory of Open Access Journals (Sweden)

    Fernando Candón Ríos

    2015-12-01

    Full Text Available In this article we discuss the assimilation of postmodern practices into Spanish culture, specifically in the field of literature. Spain remained internationally isolated during the first phase of the Franco dictatorship, which prevented new cultural movements arising in Europe and America from becoming established in Spain. It was not until the economic boom of the 60s that the mass media was imposed as a cultural regulator, commercializing all artistic production and spawning new trends in cultural consumption. The new mass media served as a cultural bridge between Spain and the rest of the world, enabling the Spanish population to become part of a new globalized world.

  15. Mass transfer in porous media with heterogeneous chemical reaction

    Directory of Open Access Journals (Sweden)

    Souza S.M.A.G.Ulson de

    2003-01-01

    Full Text Available In this paper, the modeling of the mass transfer process in packed-bed reactors is presented and takes into account dispersion in the main fluid phase, internal diffusion of the reactant in the pores of the catalyst, and surface reaction inside the catalyst. The method of volume averaging is applied to obtain the governing equation for use on a small scale. The local mass equilibrium is assumed for obtaining the one-equation model for use on a large scale. The closure problems are developed subject to the length-scale constraints and the model of a spatially periodic porous medium. The expressions for effective diffusivity, hydrodynamic dispersion, total dispersion and the Darcy's law permeability tensors are presented. Solution of the set of final equations permits the variations of velocity and concentration of the chemical species along the packed-bed reactors to be obtained.

  16. Tobacco use and mass media utilization in sub-Saharan Africa.

    Science.gov (United States)

    Achia, Thomas N O

    2015-01-01

    Media utilization has been identified as an important determinant of tobacco use. We examined the association between self-reported tobacco use and frequency of mass media utilization by women and men in nine low-to middle-income sub-Saharan African countries. Data for the study came from Demographic and Health Surveys conducted in Burkina Faso, Ethiopia, Liberia, Lesotho, Malawi, Swaziland, Uganda, Zambia and Zimbabwe over the period 2006-2011. Each survey population was a cross-sectional sample of women aged 15-49 years and men aged 15-59 years, with information on tobacco use and media access being obtained by face-to-face interviews. An index of media utilization was constructed based on responses to questions on the frequency of reading newspapers, frequency of watching television and frequency of listening to the radio. Demographic and socioeconomic variables were considered as potentially confounding covariates. Logistic regression models with country and cluster specific random effects were estimated for the pooled data. The risk of cigarette smoking increased with greater utilization to mass media. The use of smokeless tobacco and tobacco use in general declined with greater utilization to mass media. The risk of tobacco use was 5% lower in women with high media utilization compared to those with low media utilization [Adjusted Odds Ratio (AOR) = 0.95, 95% confidence interval (CI):0.82-1.00]. Men with a high media utilization were 21% less likely to use tobacco compared to those with low media utilization [AOR = 0.79, 95%CI = 0.73-0.85]. In the male sample, tobacco use also declined with the increased frequency of reading newspapers (or magazines), listening to radio and watching television. Mass media campaigns, conducted in the context of comprehensive tobacco control programmes, can reduce the prevalence of tobacco smoking in sub-Saharan Africa. The reach, intensity, duration and type of messages are important aspects of the campaigns but need to also

  17. Tobacco use and mass media utilization in sub-Saharan Africa.

    Directory of Open Access Journals (Sweden)

    Thomas N O Achia

    Full Text Available Media utilization has been identified as an important determinant of tobacco use. We examined the association between self-reported tobacco use and frequency of mass media utilization by women and men in nine low-to middle-income sub-Saharan African countries.Data for the study came from Demographic and Health Surveys conducted in Burkina Faso, Ethiopia, Liberia, Lesotho, Malawi, Swaziland, Uganda, Zambia and Zimbabwe over the period 2006-2011. Each survey population was a cross-sectional sample of women aged 15-49 years and men aged 15-59 years, with information on tobacco use and media access being obtained by face-to-face interviews. An index of media utilization was constructed based on responses to questions on the frequency of reading newspapers, frequency of watching television and frequency of listening to the radio. Demographic and socioeconomic variables were considered as potentially confounding covariates. Logistic regression models with country and cluster specific random effects were estimated for the pooled data.The risk of cigarette smoking increased with greater utilization to mass media. The use of smokeless tobacco and tobacco use in general declined with greater utilization to mass media. The risk of tobacco use was 5% lower in women with high media utilization compared to those with low media utilization [Adjusted Odds Ratio (AOR = 0.95, 95% confidence interval (CI:0.82-1.00]. Men with a high media utilization were 21% less likely to use tobacco compared to those with low media utilization [AOR = 0.79, 95%CI = 0.73-0.85]. In the male sample, tobacco use also declined with the increased frequency of reading newspapers (or magazines, listening to radio and watching television.Mass media campaigns, conducted in the context of comprehensive tobacco control programmes, can reduce the prevalence of tobacco smoking in sub-Saharan Africa. The reach, intensity, duration and type of messages are important aspects of the campaigns but

  18. Education and mass media: an example of workshop teaching

    Directory of Open Access Journals (Sweden)

    Manuela Fabbri

    2010-07-01

    Full Text Available The educational strategy of the workshop provides a learning experience in the form of research, active experimentation with knowledge building strategies by individuals or groups working in autonomy using their own existing knowledge and creativity in problem solving activities, thus “learning by doing”. It consists of actively deconstructing and constructing, destroying and recreating in a new form, setting objectives and discussing in groups, undergoing experimental testing and evaluating the results. In essence, the function of the teacher is that of a councillor who provides “soft” support through scaffolding and takes care to provide the necessary space for children in the process of shared knowledge-building. Starting out with a number of reflections regarding the workshop described in this article, we move on to analyse the educational value of television and its positive and negative potential. The starting point is the provocative representation of the deconstruction of a media message by way of an analysis of its different narrative and graphic phases paying particular attention to meaning and the means used to convey it in filmic language.

  19. Technologies to Combat Weapons of Mass Destruction

    Science.gov (United States)

    2008-03-12

    programs, basic research. One area that I have heard is not sufficiently supported with programs is radiochemistry . I am just wondering if, in...scientists, this is a much more difficult problem. Dr. TEGNELIA. First of all, the subject of radiochemistry is the key technology associated with this...extremely important to us. We put a lot of basic research into that particular activity aimed at finding new radiochemistry techniques to reduce

  20. Nursing students' attitudes toward video games and related new media technologies.

    Science.gov (United States)

    Lynch-Sauer, Judith; Vandenbosch, Terry M; Kron, Frederick; Gjerde, Craig Livingston; Arato, Nora; Sen, Ananda; Fetters, Michael D

    2011-09-01

    Little is known about Millennial nursing students' attitudes toward computer games and new media in nursing education and whether these attitudes differ between undergraduates and graduates. This study elicited nursing students' experience with computer games and new media, their attitudes toward various instructional styles and methods, and the role of computer games and new media technologies in nursing education. We e-mailed all nursing students enrolled in two universities to invite their participation in an anonymous cross-sectional online survey. The survey collected demographic data and participants' experience with and attitudes toward video gaming and multi-player online health care simulations. We used descriptive statistics and logistic regression to compare the differences between undergraduates and graduates. Two hundred eighteen nursing students participated. Many of the nursing students support using new media technologies in nursing education. Nurse educators should identify areas suitable for new media integration and further evaluate the effectiveness of these technologies.

  1. Mass media in system of predictors for suicidal behavior in adolescents

    Directory of Open Access Journals (Sweden)

    O. V. Vihristyuk

    2013-04-01

    Full Text Available The article provides an overview of international sources that attempt to identify the effect of mass media information messages concerning suicide on the public. We concern the possibility of imitative suicides after media coverage of suicide incidents (“Werter syndrome”, providing data on suicides increase following media reports on this topic. We discuss the data obtained by surveys conducted among Internet users of pro-suicidal web sites. On the example of recent international research, we note that despite the contradicting research results, the mass media impact on suicidal adolescents and young adults is possible, especially among young people most affected by external influences. The analysis of causes, motives and methods of suicide among adolescents and young people, as described by media, showed that among the causes dominate family and peers conflicts, among the motives – “protest"”, “revenge” (48% and “call” (16.6%. Pre-suicidal period in 75% of patients was characterized as affective and stressful. The article emphasizes that simplification of media reports and their focusing on one of the suicide risk factors (family, school, or Internet cannot see the whole picture of suicidal behavior as a set of internal and external factors and their interaction.

  2. Setting the Agenda: Different strategies of a Mass Media in a model of cultural dissemination

    CERN Document Server

    Pinto, Sebastián; Dorso, Claudio O

    2015-01-01

    Day by day, people exchange opinions about a given new with relatives, friends, and coworkers. In most cases, they get informed about a given issue by reading newspapers, listening to the radio, or watching TV, i.e., through a Mass Media (MM). However, the importance of a given new can be stimulated by the Media by assigning newspaper's pages or time in TV programs. In this sense, we say that the Media has the power to "set the agenda", i.e., it decides which new is important and which is not. On the other hand, the Media can know people's concerns through, for instance, websites or blogs where they express their opinions, and then it can use this information in order to be more appealing to an increasing number of people. In this work, we study different scenarios in an agent-based model of cultural dissemination, in which a given Mass Media has a specific purpose: To set a particular topic of discussion and impose its point of view to as many social agents as it can. We model this by making the Media has a ...

  3. Impact of increasing social media use on sitting time and body mass index.

    Science.gov (United States)

    Alley, Stephanie; Wellens, Pauline; Schoeppe, Stephanie; de Vries, Hein; Rebar, Amanda L; Short, Camille E; Duncan, Mitch J; Vandelanotte, Corneel

    2016-10-28

    Issue addressed: Sedentary behaviours, in particular sitting, increases the risk of cardiovascular disease, type 2 diabetes, obesity and poorer mental health status. In Australia, 70% of adults sit for more than 8h per day. The use of social media applications (e.g. Facebook, Twitter, and Instagram) is on the rise; however, no studies have explored the association of social media use with sitting time and body mass index (BMI).Methods: Cross-sectional self-report data on demographics, BMI and sitting time were collected from 1140 participants in the 2013 Queensland Social Survey. Generalised linear models were used to estimate associations of a social media score calculated from social media use, perceived importance of social media, and number of social media contacts with sitting time and BMI.Results: Participants with a high social media score had significantly greater sitting times while using a computer in leisure time and significantly greater total sitting time on non-workdays. However, no associations were found between social media score and sitting to view TV, use motorised transport, work or participate in other leisure activities; or total workday, total sitting time or BMI.Conclusions: These results indicate that social media use is associated with increased sitting time while using a computer, and total sitting time on non-workdays.So what?: The rise in social media use may have a negative impact on health by contributing to computer sitting and total sitting time on non-workdays. Future longitudinal research with a representative sample and objective sitting measures is needed to confirm findings.

  4. Reach of mass media among tobacco users in India: a preliminary report.

    Science.gov (United States)

    Rooban, T; Madan Kumar, P D; Ranganathan, K

    2010-07-01

    Tobacco use is a health hazard and its use is attributed to a lack of knowledge regarding the ill effects of tobacco. To identify the exposure of different mass media among a representative cohort population in the Indian subcontinent and compare the reach of the different mass media among tobacco users and nonusers using the "reach of HIV information" as a model. Secondary Data Analysis of Indian National Family Health Survey-3. Any tobacco use, gender, source of HIV information. Use of mass media. Of the study group, 27% of males and 54.4% of females never read newspaper or magazine; 29.3% of males and 52.6% of females never heard radio; 12.4% of males and 25% of females never see television; and 79.3% of males and 93.46% of females did not see a movie at least once a month. The most common source of information of HIV was television among males (71.8%) and females (81%), whereas the least common source was leaders among males (0.8%) and females (0.2%). Television is the single largest media used by both genders and was a major source of HIV information dissemination. A well-designed tobacco control program similar to HIV awareness program will help to curb tobacco use. The reach of different media among Indian tobacco users is presented and HIV model of information dissemination may prove to be effective in tobacco control.

  5. How Undergraduate Students Use Social Media Technologies to Support Group Project Work

    Science.gov (United States)

    McAliney, Peter J.

    2013-01-01

    Technology continues to evolve and become accessible to students in higher education. Concurrently, teamwork has become an important skill in academia and the workplace and students have adopted established technologies to support their learning in both individual and team project work. Given the emergence of social media technologies, I examined…

  6. How Undergraduate Students Use Social Media Technologies to Support Group Project Work

    Science.gov (United States)

    McAliney, Peter J.

    2013-01-01

    Technology continues to evolve and become accessible to students in higher education. Concurrently, teamwork has become an important skill in academia and the workplace and students have adopted established technologies to support their learning in both individual and team project work. Given the emergence of social media technologies, I examined…

  7. History and Development of Instructional Technology and Media in Social Work Education

    Science.gov (United States)

    Shorkey, Clayton T.; Uebel, Michael

    2014-01-01

    Since the mid-20th century, instructional technologies and educational media in social work education have undergone significant development with the goals of improving learning and performance and enhancing access. This growth has been marked by technical advances in hardware and by innovations in media, or so-called soft formats. Current…

  8. History and Development of Instructional Technology and Media in Social Work Education

    Science.gov (United States)

    Shorkey, Clayton T.; Uebel, Michael

    2014-01-01

    Since the mid-20th century, instructional technologies and educational media in social work education have undergone significant development with the goals of improving learning and performance and enhancing access. This growth has been marked by technical advances in hardware and by innovations in media, or so-called soft formats. Current…

  9. Using Imperceptible Digital Watermarking Technologies To Transform Educational Media: A Prototype.

    Science.gov (United States)

    McGraw, Tammy M.; Burdette, Krista; Seale, Virginia B.; Ross, John D.

    The Institute for the Advancement of Emerging Technologies in Education (IAETE) at AEL recently explored the potential benefits and limitations of traditional print-based textbooks and many e-book alternatives. Having considered these media, IAETE created prototype interactive textbook pages that retain the salient aspects of print media while…

  10. Exploring Use of New Media in Environmental Education Contexts: Introducing Visitors' Technology Use in Zoos Model

    Science.gov (United States)

    Yocco, Victor; Danter, Elizabeth H.; Heimlich, Joseph E.; Dunckel, Betty A.; Myers, Chris

    2011-01-01

    Modern zoological gardens have invested substantial resources in technology to deliver environmental education concepts to visitors. Investment in these media reflects a currently unsubstantiated belief that visitors will both use and learn from these media alongside more traditional and less costly displays. This paper proposes a model that…

  11. Beyond Digital Natives: European Research on Media Education; Challenges of Technology and Pedagogical Issues

    Science.gov (United States)

    Rivoltella, Pier Cesare

    2012-01-01

    This article aims to map issues of Media Education currently under debate in Europe. It points out three main research trends. The first one concerns digital natives and their skills in media and technologies. Here we have quite a dialectic situation: on the one hand, a lot of scholars and policymakers are sure that digital natives exist, that…

  12. School Library Media Specialists Inform Technology Preparation of Library Science Students: An Evidence-Based Discussion

    Science.gov (United States)

    Snyder, Donna L.; Miller, Andrea L.

    2009-01-01

    What is the relative importance of current and emerging technologies in school library media programs? In order to answer this question, in Fall 2007 the authors administered a survey to 1,053 school library media specialists (SLMSs) throughout the state of Pennsylvania. As a part of the MSLS degree with Library Science K-12 certification, Clarion…

  13. Social Media Adoption and Use among Information Technology Professionals and Implications for Leadership

    Science.gov (United States)

    Lundahl Philpot, Eva

    2013-01-01

    This sequential, mixed methods research addressed emerging social media use practices among IT professionals and explored lived experiences of senior IT leaders relative to successful organizational social media adoption and use. The study was informed by structuration theory and elements from the universal technology adoption and use (UTAUT)…

  14. Exploring Use of New Media in Environmental Education Contexts: Introducing Visitors' Technology Use in Zoos Model

    Science.gov (United States)

    Yocco, Victor; Danter, Elizabeth H.; Heimlich, Joseph E.; Dunckel, Betty A.; Myers, Chris

    2011-01-01

    Modern zoological gardens have invested substantial resources in technology to deliver environmental education concepts to visitors. Investment in these media reflects a currently unsubstantiated belief that visitors will both use and learn from these media alongside more traditional and less costly displays. This paper proposes a model that…

  15. New Technology Tools: Using Social Media for Alcohol, Drug Abuse, and Violence Prevention. Prevention Update

    Science.gov (United States)

    Higher Education Center for Alcohol, Drug Abuse, and Violence Prevention, 2011

    2011-01-01

    When it comes to using social media technology for alcohol, drug abuse, and violence prevention, Thomas Workman, at Baylor College of Medicine's John M. Eisenberg Center for Clinical Decisions and Communications Science, points out that social media is interactive. This means that a person is entering a conversation rather than a declaration, and…

  16. Parental Perceptions of the Role of Media and Technology in Their Young Children's Lives

    Science.gov (United States)

    Vittrup, Brigitte; Snider, Sharla; Rose, Katherine K; Rippy, Jacqueline

    2016-01-01

    The purpose of this study was to survey parental media attitudes and perceptions of their children's knowledge and engagement with various media technologies, as well as to explore the children's actual knowledge and experience with these tools. A total of 101 US parents of young children (ages 2-7 years) and 39 children (ages 3-6 years)…

  17. [Illustration of military medicine on the pages of mass printed media during the First World War].

    Science.gov (United States)

    Poddubnyĭ, M V

    2014-12-01

    The article analyses some of illustrations dedicated to the military medical topics on the pages of some Russian magazines and newspapers (magazine "Ogonek" newspaper "Petrograd's paper" and its annexes), its place among the images of the war, formed in the mass consciousness by periodical subjects. It is concluded that with the beginning of the First World War medical illustrations were finally approved as a recognizable symbol of the war. Mass printed media played a significant role in its entrenchment.

  18. A Twophase Multirate-Mass Transfer Model for Flow and Transport in Porous Media

    Science.gov (United States)

    Dentz, M.; Tecklenburg, J.; Neuweiler, I.; Carrera, J.

    2015-12-01

    We present an upscaled non-local model for two-phase flow and transport in highly heterogeneous porous media. The media under consideration are characterized by sharp contrasts in the hydraulic properties typical for fractured porous media, for example. A two-scale expansion gives an upscaled flow and transport formulation that models multiratemass transfer between mobile (fracture) and immobile (matrix) medium portions. The evolution of saturation due to viscous dominated flow in the mobile domain and mass exchange with the immobile zones through capillary countercurrent flow. The medium heterogeneity is mapped onto the mass transfer parameters, which are encoded in a memory functionthat describes the non-local flux between mobile and immobile zones. The upscaled model is parameterized by the medium heterogeneity and the distribution of hydraulic parameters. Breakthrough of the displaced fluidshows characteristic heavy tails due to fluid retention in immobile zones.

  19. Translating psychological science: Highlighting the media's contribution to contagion in mass shootings: Comment on Kaslow (2015).

    Science.gov (United States)

    Perrin, Paul B

    2016-01-01

    In her presidential address, N. J. Kaslow (see record 2015-33530-002) argued that psychologists have a responsibility to translate psychological science to the public and identifies various platforms for doing so. In this comment on her article, I advocate that psychology as a field immediately heed her call in the area of psychological science highlighting the media's contribution to contagion in mass shootings. I point out the psychological science documenting media contagion for suicide and mass shootings, the World Health Organization's (2008) guidelines for media in reporting suicide deaths to prevent that contagion, and discuss ways-based on Dr. Kaslow's suggestions-that psychologists can disseminate psychological science to prevent similar tragedies in the future. (PsycINFO Database Record

  20. Mass media and marketing communication promoting primary and secondary cancer prevention.

    Science.gov (United States)

    Hannon, Peggy; Lloyd, Gareth P; Viswanath, K; Smith, Tenbroeck; Basen-Engquist, Karen; Vernon, Sally W; Turner, Gina; Hesse, Bradford W; Crammer, Corinne; von Wagner, Christian; Backinger, Cathy L

    2009-01-01

    People often seek and receive cancer information from mass media (including television, radio, print media, and the Internet), and marketing strategies often inform cancer information needs assessment, message development, and channel selection. In this article, we present the discussion of a 2-hour working group convened for a cancer communications workshop held at the 2008 Society of Behavioral Medicine meeting in San Diego, CA. During the session, an interdisciplinary group of investigators discussed the current state of the science for mass media and marketing communication promoting primary and secondary cancer prevention. We discussed current research, new research areas, methodologies and theories needed to move the field forward, and critical areas and disciplines for future research.

  1. Mass media campaigns and organ donation: managing conflicting messages and interests.

    Science.gov (United States)

    Rady, Mohamed Y; McGregor, Joan L; Verheijde, Joseph L

    2012-05-01

    Mass media campaigns are widely and successfully used to change health decisions and behaviors for better or for worse in society. In the United States, media campaigns have been launched at local offices of the states' department of motor vehicles to promote citizens' willingness to organ donation and donor registration. We analyze interventional studies of multimedia communication campaigns to encourage organ-donor registration at local offices of states' department of motor vehicles. The media campaigns include the use of multifaceted communication tools and provide training to desk clerks in the use of scripted messages for the purpose of optimizing enrollment in organ-donor registries. Scripted messages are communicated to customers through mass audiovisual entertainment media, print materials and interpersonal interaction at the offices of departments of motor vehicles. These campaigns give rise to three serious concerns: (1) bias in communicating information with scripted messages without verification of the scientific accuracy of information, (2) the provision of misinformation to future donors that may result in them suffering unintended consequences from consenting to medical procedures before death (e.g, organ preservation and suitability for transplantation), and (3) the unmanaged conflict of interests for organizations charged with implementing these campaigns, (i.e, dual advocacy for transplant recipients and donors). We conclude the following: (1) media campaigns about healthcare should communicate accurate information to the general public and disclose factual materials with the least amount of bias; (2) conflicting interests in media campaigns should be managed with full public transparency; (3) media campaigns should disclose the practical implications of procurement as well as acknowledge the medical, legal, and religious controversies of determining death in organ donation; (4) organ-donor registration must satisfy the criteria of informed

  2. Medical student attitudes toward video games and related new media technologies in medical education

    National Research Council Canada - National Science Library

    Kron, Frederick W; Gjerde, Craig L; Sen, Ananda; Fetters, Michael D

    2010-01-01

    Studies in K-12 and college students show that their learning preferences have been strongly shaped by new media technologies like video games, virtual reality environments, the Internet, and social networks...

  3. 76 FR 40713 - Office of Special Education and Rehabilitative Services; Technology and Media Services for...

    Science.gov (United States)

    2011-07-11

    ... From the Federal Register Online via the Government Publishing Office DEPARTMENT OF EDUCATION Office of Special Education and Rehabilitative Services; Technology and Media Services for Individuals... Department. Dated: July 6, 2011. Alexa Posny, Assistant Secretary for Special Education and Rehabilitative...

  4. Enterprise Social Media: Definition, History, and Prospects for the Study of Social Technologies in Organizations

    National Research Council Canada - National Science Library

    Leonardi, Paul M; Huysman, Marleen; Steinfield, Charles

    2013-01-01

    ... and perpetuate organizations. We begin by offering a definition of enterprise social media and providing a rough historical account of the various avenues through which these technologies have entered and continue to enter the workplace...

  5. Digital Social Media: An Interactive Technology Incorporated as a Competitive Advantage for Business

    National Research Council Canada - National Science Library

    Correia, Pedro Pereira; Medina, Irene García

    2014-01-01

    ... with socialization, the sharing of interests and the interaction with the audience. This is associated with the incorporation of digital technologies to business, specifically the use of social media...

  6. The Utilization Methods of Multi-Media Technology in Higher VocationalEnglish Teaching

    Institute of Scientific and Technical Information of China (English)

    尚晓艳

    2011-01-01

    Not only does the multi-media technology in teaching help students arouse curiosity and draw their attention,but also it makes students enhance their language skills and master knowledge.It makes English teaching smooth.

  7. The Role of Mass Media in the Development of Private Sector Participation in Sports

    Directory of Open Access Journals (Sweden)

    Sedigheh Mahmoodi sahebi

    2015-10-01

    Full Text Available In the present research, the role of the mass media in the development of private sector participation in Mazandaran Province sports was studied. For this purpose, a sample of 130 individuals consisting of sports experts and managers and media executives participated in the survey. In the poll process, a researcher-made questionnaire was utilized after its content validity was confirmed by a number of experts in sports management and its construct validity was approved by the exploratory factor analysis and confirmatory factor with the LISREL software. Its reliability was determined to be 0.91 by Cronbach's alpha. The results indicated that the mass media’s roles of awareness and information, education, publicity, and culture-making in the development of private sector participation in Mazandaran Province sports are efficient while its role of social partnership has no impact on the development of the mentioned sector on the same ground. The major roles of the mass media in the development of private sector participation in sports in order of priority include culture-making, advertisement, public information, education and social partnership. There were significant differences between the participants’ views about the mass media’s role in the development of private sector participation in sports. Consequently, the media managers were found to be more willing to involve the private sector in sports.

  8. Americans' Views of Fathers' Competency as Parents through a Mass Media Lens

    Science.gov (United States)

    Brown, Christopher A.

    2015-01-01

    Portrayals of fathers in the mass media influence parents' views of the importance of fathers to the well-being of children and of fathers' competence as parents. Awareness of how these portrayals influence parents is crucial to the effectiveness of professionals as they seek to improve child well-being through their work with parents,…

  9. Exploring the Influence of the Mass Media on Primary Students' Conceptual Understanding of Genetics

    Science.gov (United States)

    Donovan, Jenny; Venville, Grady

    2012-01-01

    The new Australian Curriculum ignites debate about science content appropriate for primary school children. Abstract genetics concepts such as genes and DNA are still being avoided in primary school, yet research has shown that, by age 10, many students have heard of DNA and/or genes. Scientific concepts appear in the mass media, but primary…

  10. Climate Change Discourse in Mass Media: Application of Computer-Assisted Content Analysis

    Science.gov (United States)

    Kirilenko, Andrei P.; Stepchenkova, Svetlana O.

    2012-01-01

    Content analysis of mass media publications has become a major scientific method used to analyze public discourse on climate change. We propose a computer-assisted content analysis method to extract prevalent themes and analyze discourse changes over an extended period in an objective and quantifiable manner. The method includes the following: (1)…

  11. DYNAMICS OF METAPHORIC MODELLING OF THE CONCEPT OF TERRORISM IN AMERICAN MASS MEDIA DISCOURSE

    Directory of Open Access Journals (Sweden)

    Rykova, O.V.

    2017-09-01

    Full Text Available The topicality of the research in modern linguistics is defined by the importance of studying the problem of the dynamic nature of the concept content, the need to define the connection type between the concept and discourse as well as to reveal the dependence of the concept content and verbalization means from the type of discourse. The subject of the research is dynamic properties of the verbalization of a socially marked concept in American mass media discourse. The aim is to define the dynamics of structuring and explicating the knowledge about terrorism in mass media discourse. To reach the aim the following tasks are set: to determine the corpus of linguistic units which serve as verbalizers of the concept of terrorism in American mass media discourse; to define the dynamics of the verbal representation of the concept of terrorism in American mass media discourse as exemplified by metaphoric modelling. The practical applicability of the research consists in the possibility of using its main points and results in such academic courses as general linguistics, stylistics, cultural linguistics, special courses in cognitive linguistics, theory of conceptual metaphor, discourse study and in lexicographic practice.

  12. The Electric Humanities; Patterns for Teaching Mass Media and Popular Culture.

    Science.gov (United States)

    Allen, Don; Warren, Brent

    For generations teachers have tried to teach the approved "classics" of our culture. Today, with the mass media claiming so much of students' time and interest, this approach is more than ever doomed to failure. A better plan is to focus on popular culture: comic books, popular fiction (westerns, horror tales, and science fiction), movies, and…

  13. Population-Based Evaluation of the "Livelighter" Healthy Weight and Lifestyle Mass Media Campaign

    Science.gov (United States)

    Morley, B.; Niven, P.; Dixon, H.; Swanson, M.; Szybiak, M.; Shilton, T.; Pratt, I. S.; Slevin, T.; Hill, D.; Wakefield, M.

    2016-01-01

    The Western Australian (WA) "LiveLighter" (LL) mass media campaign ran during June-August and September-October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual ("why" change message), whereas supporting ads demonstrate simple changes to increase activity and eat healthier…

  14. The macro-environment for liquid biofuels in the German science, mass, media and government

    NARCIS (Netherlands)

    Talamini, E.; Wubben, E.F.M.; Dewes, H.

    2010-01-01

    The purpose of this study is to investigate under which dimensions the macro-environment for liquid biofuels has been structured during time, respectively by science, mass media, and government in Germany, and how these three social expressions related to each other. Research was carried out on Germ

  15. Mass Media as a Remedy for Poverty of the Stimulus in the Foreign Language Context

    Directory of Open Access Journals (Sweden)

    Samaneh Tarighat

    2016-11-01

    Full Text Available The present study is intended to determine how extensive exposure to target language mass media can affect foreign language learning and the poverty of the stimulus problem in the foreign language context. For this purpose, an EFL learner was studied for the period of one month and was asked to have extensive exposure to English language mass media only. The case was also asked to record her experience in a journal on a daily basis. The results indicated tangible improvement in her English speaking, listening, pronunciation and vocabulary but hardly any improvement on her English writing. A more profound impact was reported on the subject’s four-year-old son who was not initially the focus of this study. The results suggest that considering the authentic, lengthy language input it provides, foreign language mass media can compensate for the problem of poverty of the stimulus in foreign language learning. It is concluded that formal language instruction and exposure to foreign language mass media outside the class can complement one another and promote foreign language learning on the whole. It is also evident that the impact of extensive language input varies with the age of the language learner, with young learners bearing more influence than adult learners as the effects of the critical period hypothesis.

  16. Americans' Views of Fathers' Competency as Parents through a Mass Media Lens

    Science.gov (United States)

    Brown, Christopher A.

    2015-01-01

    Portrayals of fathers in the mass media influence parents' views of the importance of fathers to the well-being of children and of fathers' competence as parents. Awareness of how these portrayals influence parents is crucial to the effectiveness of professionals as they seek to improve child well-being through their work with parents,…

  17. A Mass Media Profile of Agricultural Scientists at Texas A&M University.

    Science.gov (United States)

    Tedrick, William E.

    The way in which agricultural scientists of the Texas Agricultural Experiment Station research staff pereive aspects of the uses and importance of the mass media in communicating their research work was surveyed. The profile developed from the 65 responses to the survey shows that agricultural scientists place only moderate importance on mass…

  18. The Performativity of “Media Logic” in the Mass Mediation of Science

    DEFF Research Database (Denmark)

    Plesner, Ursula

    2012-01-01

    Studies of the use of research-based expertise in the mass media often demonstrate how experts are used to confirm journalists’ angles on particular stories or how research-based knowledge claims are twisted. Both among practitioners and science communication scholars, such practices are often ex...

  19. Youth Audience Segmentation Strategies for Smoking-Prevention Mass Media Campaigns Based on Message Appeal

    Science.gov (United States)

    Flynn, Brian S.; Worden, John K.; Bunn, Janice Yanushka; Dorwaldt, Anne L.; Connolly, Scott W.; Ashikaga, Takamaru

    2007-01-01

    Mass media interventions are among the strategies recommended for youth cigarette smoking prevention, but little is known about optimal methods for reaching diverse youth audiences. Grades 4 through 12 samples of youth from four states (n = 1,230) rated smoking-prevention messages in classroom settings. Similar proportions of African American,…

  20. Exploring the Influence of the Mass Media on Primary Students' Conceptual Understanding of Genetics

    Science.gov (United States)

    Donovan, Jenny; Venville, Grady

    2012-01-01

    The new Australian Curriculum ignites debate about science content appropriate for primary school children. Abstract genetics concepts such as genes and DNA are still being avoided in primary school, yet research has shown that, by age 10, many students have heard of DNA and/or genes. Scientific concepts appear in the mass media, but primary…

  1. Improving Safe Blood Donation in Nigeria: The Roles of the Mass Media

    Science.gov (United States)

    Oriji, Christian Chigozi

    2015-01-01

    The study discusses improving safe blood donation in Nigeria and the roles of the mass media in achieving same in Nigerian hospitals. In this regard, it answers the questions: What is blood? What is blood donation? And is safe blood donation adequate in Nigeria? Beyond the relevant answers given on the above questions, it also explains the roles…

  2. Language Policy-Making in Multilingual Education: Mass Media and the Framing of Medium of Instruction

    Science.gov (United States)

    Tollefson, James W.

    2015-01-01

    In some settings, medium of instruction (MOI) policies in multilingual education break out into public debates in mass media involving politicians, business leaders, government officials, parents, and school children. These public discussions of MOI often index struggles over the distribution of political power and economic resources, and issues…

  3. Print and Broadcast Mass Media Factors as Predictors of Nigerian Teachers' Political Awareness and Participation

    Science.gov (United States)

    Agbatogun, A. Olaoluwakotansibe

    2009-01-01

    This study examined the extent to which the use of print and broadcast mass media could predict the level of awareness and participation of secondary school teachers in political activities and its implications on the quality of Nigerian education system. Eight hundred and two secondary school teachers from South West states of Nigeria served as…

  4. Population-Based Evaluation of the "Livelighter" Healthy Weight and Lifestyle Mass Media Campaign

    Science.gov (United States)

    Morley, B.; Niven, P.; Dixon, H.; Swanson, M.; Szybiak, M.; Shilton, T.; Pratt, I. S.; Slevin, T.; Hill, D.; Wakefield, M.

    2016-01-01

    The Western Australian (WA) "LiveLighter" (LL) mass media campaign ran during June-August and September-October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual ("why" change message), whereas supporting ads demonstrate simple changes to increase activity and eat healthier…

  5. The Role of Mass Media in the Delivery of Adult Education for ...

    African Journals Online (AJOL)

    The Role of Mass Media in the Delivery of Adult Education for National ... Investment in the education of adults which will eventually lead to skills development, ... as in “print versus video” to “the industry that provides news and entertainment”.

  6. Visible Minorities in Mass Media Advertising. Minorites Perceptibles dans la Publicite.

    Science.gov (United States)

    Owaisi, Lateef; And Others

    A study was conducted in Canada to quantitatively and qualitatively analyze the presence of minority group members in mass media advertising. Television commercials, store catalogues, newspapers, and magazines were surveyed during a two week period in 1977. Additional surveys were conducted with advertising agencies and firms, the Association of…

  7. Language Policy-Making in Multilingual Education: Mass Media and the Framing of Medium of Instruction

    Science.gov (United States)

    Tollefson, James W.

    2015-01-01

    In some settings, medium of instruction (MOI) policies in multilingual education break out into public debates in mass media involving politicians, business leaders, government officials, parents, and school children. These public discussions of MOI often index struggles over the distribution of political power and economic resources, and issues…

  8. The macro-environment for liquid biofuels in the US mass media, science and government

    NARCIS (Netherlands)

    Wubben, E.F.M.; Talamini, E.; Dewes, H.

    2010-01-01

    The purpose of this study is to investigate under which dimensions the macro-environment for liquid biofuels has been structured during time, respectively by science, mass media, and government in Germany, and how these three social expressions related to each other. Research was carried out on Germ

  9. Mass Media and Society: A Content Analysis of the "Window-To-The-Field" Course Exams.

    Science.gov (United States)

    Glover, Donald R.

    A content analysis was performed on 3,134 questions from 62 examinations given in the mass communications and society courses in colleges throughout the United States. The questions were analyzed and categorized on the basis of three general groups: geographical reference, media reference, and topic reference. The findings revealed the following:…

  10. Climate Change Discourse in Mass Media: Application of Computer-Assisted Content Analysis

    Science.gov (United States)

    Kirilenko, Andrei P.; Stepchenkova, Svetlana O.

    2012-01-01

    Content analysis of mass media publications has become a major scientific method used to analyze public discourse on climate change. We propose a computer-assisted content analysis method to extract prevalent themes and analyze discourse changes over an extended period in an objective and quantifiable manner. The method includes the following: (1)…

  11. Visible Minorities in Mass Media Advertising. Minorites Perceptibles dans la Publicite.

    Science.gov (United States)

    Owaisi, Lateef; And Others

    A study was conducted in Canada to quantitatively and qualitatively analyze the presence of minority group members in mass media advertising. Television commercials, store catalogues, newspapers, and magazines were surveyed during a two week period in 1977. Additional surveys were conducted with advertising agencies and firms, the Association of…

  12. Mass Media Strategies Targeting High Sensation Seekers: What Works and Why

    Science.gov (United States)

    Stephenson, Michael T.

    2003-01-01

    Objectives: To examine strategies for using the mass media effectively in drug prevention campaigns targeting high sensation seekers. Methods: Both experimental lab and field studies were used to develop a comprehensive audience segmentation strategy targeting high sensation seekers. Results: A 4-pronged targeting strategy employed in an…

  13. Mass Media Public Policy Implications of the Political Economy of Rawls and Nozick.

    Science.gov (United States)

    Nielsen, Richard P.

    The political economic ideas of philosophers John Rawls and Robert Nozick are compared in this paper, and their implications for mass media public policy are explored. The paper first examines the position of each philosopher, noting the major principles set forth in their works, historical antecedents for their ideas, and possible applications to…

  14. Digital Material : Tracing New Media in Everyday Life and Technology

    NARCIS (Netherlands)

    2009-01-01

    Nieuwe media zijn vanaf hun opkomst begeleid door revolutionaire beloften en bedreigingen: hypertekst zou lezers veranderen in auteurs, digitale beelden zouden de waarheid en werkelijkheid ondermijnen, en online communicatie zou alle afstanden overbruggen. 'Cyberspace' werd gevierd dan wel gevreesd

  15. Diffusive counter dispersion of mass in bubbly media.

    Science.gov (United States)

    Goldobin, Denis S; Brilliantov, Nikolai V

    2011-11-01

    We consider a liquid bearing gas bubbles in a porous medium. When gas bubbles are immovably trapped in a porous matrix by surface-tension forces, the dominant mechanism of transfer of gas mass becomes the diffusion of gas molecules through the liquid. Essentially, the gas solution is in local thermodynamic equilibrium with vapor phase all over the system, i.e., the solute concentration equals the solubility. When temperature and/or pressure gradients are applied, diffusion fluxes appear and these fluxes are faithfully determined by the temperature and pressure fields, not by the local solute concentration, which is enslaved by the former. We derive the equations governing such systems, accounting for thermodiffusion and gravitational segregation effects, which are shown not to be neglected for geological systems-marine sediments, terrestrial aquifers, etc. The results are applied for the treatment of non-high-pressure systems and real geological systems bearing methane or carbon dioxide, where we find a potential possibility of the formation of gaseous horizons deep below a porous medium surface. The reported effects are of particular importance for natural methane hydrate deposits and the problem of burial of industrial production of carbon dioxide in deep aquifers.

  16. Agenda setting in mass media: Consequences at the Marín-Nacif-Cacho media scandal

    Directory of Open Access Journals (Sweden)

    Dr. José Antonio Meyer Rodríguez; joseantonio.meyer@gmail.com

    2009-01-01

    Full Text Available This study examines one of the most important media scandals in the recent of Mexico, where the public agenda discussed the human rights violation at the journalist Lydia Cacho by the government of Puebla to favour a businessman signed of protect an international network of child pornography. Despite the political pressure of parties, some media and different social groups, the National Court of Justice evidenced the inappropriate legal instruments to blame those responsible people and allow impunity. The study is based on agenda setting theory and other related, which provide methodologies needed to understand the construction and incidence of topics in public opinion and its implications in the political culture of citizens.Esta investigación analiza uno de los escándalos mediáticos más importantes de los últimos años en México, en el cual la agenda pública se orientó hacia la discusión de una presunta violación de los derechos humanos de la periodista Lydia Cacho por el Gobierno del Estado de Puebla para favorecer a un empresario señalado como protector de una red internacional de pornografía infantil. Pese a la presión de partidos políticos, algunos medios de comunicación y distintos grupos sociales, la Suprema Corte de Justicia de la Nación evidenció la carencia de instrumentos jurídicos para culpar a los responsables y evitar una evidente acción de impunidad. El estudio se fundamenta en la teoría del establecimiento de agendas (agenda setting y otras relacionadas, las cuales brindan las metodologías necesarias para comprender la construcción e incidencia de temas de interés en la opinión pública y sus implicaciones en la cultura política ciudadana.

  17. Chemotherapy and information-seeking behaviour: characteristics of patients using mass-media information sources.

    Science.gov (United States)

    Muusses, Linda D; van Weert, Julia C M; van Dulmen, Sandra; Jansen, Jesse

    2012-09-01

    Fulfilling patients' information needs can help them cope with illness and improve their well-being. Little research has been conducted on the characteristics of patients using different information sources. This study aims to get insight into which information sources patients receiving chemotherapy for the first time use and which factors (background characteristics, psychological factors, information needs and source reliability) explain the use of different mass-media information sources. Three hundred forty-five patients receiving chemotherapy in ten hospitals in the Netherlands completed a questionnaire. Use of 16 sources (mass-media and interpersonal) was measured with a five-point Likert scale. Regression analyses were conducted to test whether use of the three most frequently used mass-media sources could be explained by socio-demographic, medical and psychological factors, unfulfilled information needs and perceived reliability of the source. Treatment guide, brochures and Internet were the most frequently used mass-media sources. Medical specialists, nurses, and family and/or friends were the most common interpersonal sources. Using the treatment guide was found to be associated with treatment goal, unfulfilled information needs and source reliability. Using brochures was associated with cancer-related stress responses, coping style and source reliability. Using Internet was associated with age, education, coping style and source reliability. This study developed a model to explain the use of mass-media information sources by patients with cancer receiving chemotherapy. The use of different information sources is associated with different factors, indicating that each source offers specific opportunities to tailor information to the patient's needs. Copyright © 2011 John Wiley & Sons, Ltd. Copyright © 2011 John Wiley & Sons, Ltd.

  18. An examination of the relation of gender, mass media influence, and loneliness to disordered eating among college students.

    Science.gov (United States)

    Wright, A; Pritchard, M E

    2009-01-01

    Previous research has found that mass media influence and loneliness relate to disordered eating behaviors in women, but little is known about this relation in men. The present study examined the relations among disordered eating patterns, gender, mass media influence, and loneliness in male and female college students. Results of a stepwise regression revealed that disordered eating attitudes and behaviors (as measured by the Eating Attitudes Test-26) were predicted by mass media influence, gender, and loneliness, respectively. In the present study both male and female college students appear susceptible to developing disordered eating patterns. Clinicians may wish to address unrealistic comparisons to media and client interpersonal skills when designing treatment plans.

  19. Advanced Recyclable Media System{reg_sign}. Innovative technology summary report

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1998-12-01

    The objective of the Large-Scale Demonstration Project (LSDP) is to select and demonstrate potentially beneficial technologies at the Argonne National Laboratory East`s (ANL) Chicago Pile-5 (CP-5) Research Reactor. The purpose of the LSDP is to demonstrate that using innovative and improved deactivation and decommissioning (D and D) technologies from various sources can result in significant benefits, such as decreased cost and increased health and safety, as compared with baseline D and D technologies. This report describes a demonstration of the Advanced Recyclable Media System{reg_sign} technology which was employed by Surface Technology Systems, Inc. to remove coatings from a concrete floor. This demonstration is part of the CP-5 LSDP sponsored by the US Department of Energy (DOE) Office of Science and Technology Deactivation and Decommissioning Focus Area (DDFA). The Advanced Recyclable Media System{reg_sign} (ARMS) technology is an open blast technology which uses a soft recyclable media. The patented ARMS Engineered Blast Media consists of a fiber-reinforced polymer matrix which can be manufactured in various grades of abrasiveness. The fiber media can be remade and/or reused up to 20 times and can clean almost any surface (e.g., metal, wood, concrete, lead) and geometry including corners and the inside of air ducts.

  20. Advanced Recyclable Media System{reg_sign}. Innovative technology summary report

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1998-12-01

    The objective of the Large-Scale Demonstration Project (LSDP) is to select and demonstrate potentially beneficial technologies at the Argonne National Laboratory East`s (ANL) Chicago Pile-5 (CP-5) Research Reactor. The purpose of the LSDP is to demonstrate that using innovative and improved deactivation and decommissioning (D and D) technologies from various sources can result in significant benefits, such as decreased cost and increased health and safety, as compared with baseline D and D technologies. This report describes a demonstration of the Advanced Recyclable Media System{reg_sign} technology which was employed by Surface Technology Systems, Inc. to remove coatings from a concrete floor. This demonstration is part of the CP-5 LSDP sponsored by the US Department of Energy (DOE) Office of Science and Technology Deactivation and Decommissioning Focus Area (DDFA). The Advanced Recyclable Media System{reg_sign} (ARMS) technology is an open blast technology which uses a soft recyclable media. The patented ARMS Engineered Blast Media consists of a fiber-reinforced polymer matrix which can be manufactured in various grades of abrasiveness. The fiber media can be remade and/or reused up to 20 times and can clean almost any surface (e.g., metal, wood, concrete, lead) and geometry including corners and the inside of air ducts.

  1. Promoting responsible drinking? A mass media campaign affects implicit but not explicit alcohol-related cognitions and attitudes

    NARCIS (Netherlands)

    Glock, S.; Klapproth, F.; Müller, B.C.N.

    2015-01-01

    Objectives Rigorous tests are not usually applied to determine whether mass media campaigns that promote responsible drinking are useful, that is whether they lead to responsible drinking or not. In two experiments, we investigated the effectiveness of a mass media campaign that runs in Germany sinc

  2. 47 CFR 1.1153 - Schedule of annual regulatory fees and filing locations for mass media services.

    Science.gov (United States)

    2010-10-01

    ... 47 Telecommunication 1 2010-10-01 2010-10-01 false Schedule of annual regulatory fees and filing locations for mass media services. 1.1153 Section 1.1153 Telecommunication FEDERAL COMMUNICATIONS COMMISSION... of annual regulatory fees and filing locations for mass media services. Radio (47 CFR, Part 73) Fee...

  3. Promoting responsible drinking? A mass media campaign affects implicit but not explicit alcohol-related cognitions and attitudes

    NARCIS (Netherlands)

    Glock, S.; Klapproth, F.; Müller, B.C.N.

    2015-01-01

    Objectives Rigorous tests are not usually applied to determine whether mass media campaigns that promote responsible drinking are useful, that is whether they lead to responsible drinking or not. In two experiments, we investigated the effectiveness of a mass media campaign that runs in Germany

  4. The Role of Local Mass Media in the Publicity of Public Policy in Yogyakarta

    Directory of Open Access Journals (Sweden)

    Ane Permatasari

    2013-02-01

    Full Text Available The objective of this research is to study the role of local mass media in the publicity process of a public policy. Media is considered to hold the power to construct an agenda concerning on particular issues or incidents so that they gain public’s attention. Media highlights the issues by providing space and time so that public is continuously exposed and eventually aware of the particular issue, and people deem it as important and build their belief on it. The method employed in this research is phenomenological qualitative. The apparoach is characterized by its actual setting, in that the researcher is the key instrument, and the data is descriptive in nature. This means that this reasearch aims to obtain data description that describe the composition and characteristics of the unit being studied. The result shows that Public Policy on gender mainstreaming as stated in Presidential Instruction No. 9/2000 on Gender Mainstreaming - requiring at least 5 media taken as sample of this research – is considered not newsworthy so that the frequency of the issue reporting in mass media is very rare, or even, never exists.

  5. Flash技术在新媒体上的应用%Application of Flash Technology in the New Media

    Institute of Scientific and Technical Information of China (English)

    王湘慧

    2014-01-01

    With the development of new media technology and computer information technology to the enrichment and devel⁃opment of the 3G/4G technology, and the popularization of mobile phone media, as the representative of new media, has been from interpersonal communication tool to the mass media spanning. Communication feature phone will be gradually weakened, and the dissemination of news, entertainment and leisure, mobile phone access to the Internet, mobile phone games, mobile phone, mobile phone, mobile phone novels, mobile phone newspaper television movies and other new business have appeared, has also led to the development of digital animation technology in New Media. Flash design as part of the art forms of new media development, including not only explore the pure art level, also including the commercial application of interactive media art, as an excellent network communication carrier has been widely used in mobile phone media.%随着新媒体技术和计算机信息技术的的丰富和发展,3G/4G技术的推广和普及,手机媒体作为新媒体的代表,已经由人际沟通工具向大众化媒体跨越。手机的通信功能将被逐渐淡化,而新闻传播、娱乐休闲、手机上网、手机游戏、手机小说、手机报、手机电视、手机电影等新业务都已出现,也带动了数字动画技术在新媒体传播中的发展。Flash设计作为新媒体发展下艺术形式的一部分,不仅包括了纯艺术层面的探索,还包括了商业性的互动媒介艺术的应用,作为一款优秀的网络传播载体被广泛应用于手机媒体。

  6. Therapists' perceptions of social media and video game technologies in upper limb rehabilitation.

    Science.gov (United States)

    Tatla, Sandy K; Shirzad, Navid; Lohse, Keith R; Virji-Babul, Naznin; Hoens, Alison M; Holsti, Liisa; Li, Linda C; Miller, Kimberly J; Lam, Melanie Y; Van der Loos, H F Machiel

    2015-03-10

    The application of technologies, such as video gaming and social media for rehabilitation, is garnering interest in the medical field. However, little research has examined clinicians' perspectives regarding technology adoption by their clients. The objective of our study was to explore therapists' perceptions of how young people and adults with hemiplegia use gaming and social media technologies in daily life and in rehabilitation, and to identify barriers to using these technologies in rehabilitation. We conducted two focus groups comprised of ten occupational therapists/physiotherapists who provide neurorehabilitation to individuals with hemiplegia secondary to stroke or cerebral palsy. Data was analyzed using inductive thematic analysis. The diffusion of innovations theory provided a framework to interpret emerging themes. Therapists were using technology in a limited capacity. They identified barriers to using social media and gaming technology with their clients, including a lack of age appropriateness, privacy issues with social media, limited transfer of training, and a lack of accessibility of current systems. Therapists also questioned their role in the context of technology-based interventions. The opportunity for social interaction was perceived as a major benefit of integrated gaming and social media. This study reveals the complexities associated with adopting new technologies in clinical practice, including the need to consider both client and clinician factors. Despite reporting several challenges with applying gaming and social media technology with clinical populations, therapists identified opportunities for increased social interactions and were willing to help shape the development of an upper limb training system that could more readily meet the needs of clients with hemiplegia. By considering the needs of both therapists and clients, technology developers may increase the likelihood that clinicians will adopt innovative technologies.

  7. Mass media as an Effective Tool for Prevention of Socio-psychological Factors in the Development of Terrorism

    Directory of Open Access Journals (Sweden)

    Yuri P. Zinchenko

    2009-01-01

    Full Text Available Recently mass media play crucial role in social counterterrorism activity. The article is devoted to analysis of possibilities of mass media in prevention of the development of terrorism. Socio-psychological factors of development of terrorism, including concept of “contributing events” as well as hypothesis “frustration-aggression” are studied. The psychological component of terrorism in three major attitudes is considered in the article: psychology of terrorism, psychology of counteraction to terrorism, and using mass media for prevention the development of terrorism. Specific features and the external factors promoting involving into terrorism are analysed. Role of mass media in covering the information about terrorism events is analysed from point of view related to prevention of development of terrorism. Some key recommendations on counterterrorism activity using mass media means are formulated.

  8. SLJ's Technology Survey 2006: New Technologies--Like Blogs and Wikis--Are Taking Their Place in the School Media Center

    Science.gov (United States)

    Brewer, Sally; Milam, Peggy

    2006-01-01

    This article presents findings from the School Library Journal's 2006 national technology survey that investigated the trend in today's library media centers. As this study demonstrates, technology continues to be a significant aspect of K-12 media centers. Despite restricted funding and schedules stretched to the limit, media specialists have…

  9. Changing social norms: a mass media campaign for youth ages 12-18.

    Science.gov (United States)

    Schmidt, Eileen; Kiss, Susan Mide; Lokanc-Diluzio, Wendi

    2009-01-01

    To create a mass media campaign that endeavours to a) denormalize tobacco use among youth aged 12-18, b) empower youth to stay tobacco product free, and c) increase awareness of the dangers of tobacco use, while using positive messaging. Target age group was youth between the ages of 12 and 18 years. The mass media campaign was developed, implemented, and evaluated within the city of Calgary. The mass media campaign consisted of posters for schools and other venues frequented by youth (e.g., community centres, libraries, fitness centres, restaurants, movie theatres), posters for transit (e.g., bus shelters, LRT shelters, back of bus) print advertisements, television/radio public service announcements, an interactive community website for youth, a media launch event, promotional items, and organizational efforts to cross-promote the campaign. The creative concept was based on intercept interviews, focus group testing, and other research conducted by the campaign's creative team and youth volunteers in order to identify the key elements of this campaign. A total of 149 students completed both a baseline and follow-up survey to evaluate the marketing activities of the campaign. A total of 27 youth participated in prototype testing to compare this positive-messaging campaign with negative-toned tobacco reduction campaigns. Six stakeholders/partners participated in stakeholder interviews to assess their thoughts and learnings regarding the campaign process. The evaluation respondents viewed the campaign positively and showed strong recall of the messaging.

  10. Using a Marginal Structural Model to Design a Theory-Based Mass Media Campaign

    Science.gov (United States)

    Taguri, Masataka; Ishikawa, Yoshiki

    2016-01-01

    Background The essential first step in the development of mass media health campaigns is to identify specific beliefs of the target audience. The challenge is to prioritize suitable beliefs derived from behavioral theory. The purpose of this study was to identify suitable beliefs to target in a mass media campaign to change behavior using a new method to estimate the possible effect size of a small set of beliefs. Methods Data were drawn from the 2010 Japanese Young Female Smoker Survey (n = 500), conducted by the Japanese Ministry of Health, Labor and Welfare. Survey measures included intention to quit smoking, psychological beliefs (attitude, norms, and perceived control) based on the theory of planned behavior and socioeconomic status (age, education, household income, and marital status). To identify suitable candidate beliefs for a mass media health campaign, we estimated the possible effect size required to change the intention to quit smoking among the population of young Japanese women using the population attributable fraction from a marginal structural model. Results Thirteen percent of study participants intended to quit smoking. The marginal structural model estimated a population attributable fraction of 47 psychological beliefs (21 attitudes, 6 norms, and 19 perceived controls) after controlling for socioeconomic status. The belief, “I could quit smoking if my husband or significant other recommended it” suggested a promising target for a mass media campaign (population attributable fraction = 0.12, 95% CI = 0.02–0.23). Messages targeting this belief could possibly improve intention rates by up to 12% among this population. The analysis also suggested the potential for regulatory action. Conclusions This study proposed a method by which campaign planners can develop theory-based mass communication strategies to change health behaviors at the population level. This method might contribute to improving the quality of future mass health

  11. Using a Marginal Structural Model to Design a Theory-Based Mass Media Campaign.

    Directory of Open Access Journals (Sweden)

    Hiromu Nishiuchi

    Full Text Available The essential first step in the development of mass media health campaigns is to identify specific beliefs of the target audience. The challenge is to prioritize suitable beliefs derived from behavioral theory. The purpose of this study was to identify suitable beliefs to target in a mass media campaign to change behavior using a new method to estimate the possible effect size of a small set of beliefs.Data were drawn from the 2010 Japanese Young Female Smoker Survey (n = 500, conducted by the Japanese Ministry of Health, Labor and Welfare. Survey measures included intention to quit smoking, psychological beliefs (attitude, norms, and perceived control based on the theory of planned behavior and socioeconomic status (age, education, household income, and marital status. To identify suitable candidate beliefs for a mass media health campaign, we estimated the possible effect size required to change the intention to quit smoking among the population of young Japanese women using the population attributable fraction from a marginal structural model.Thirteen percent of study participants intended to quit smoking. The marginal structural model estimated a population attributable fraction of 47 psychological beliefs (21 attitudes, 6 norms, and 19 perceived controls after controlling for socioeconomic status. The belief, "I could quit smoking if my husband or significant other recommended it" suggested a promising target for a mass media campaign (population attributable fraction = 0.12, 95% CI = 0.02-0.23. Messages targeting this belief could possibly improve intention rates by up to 12% among this population. The analysis also suggested the potential for regulatory action.This study proposed a method by which campaign planners can develop theory-based mass communication strategies to change health behaviors at the population level. This method might contribute to improving the quality of future mass health communication strategies and further

  12. Technology consumption and cognitive control: Contrasting action video game experience with media multitasking.

    Science.gov (United States)

    Cardoso-Leite, Pedro; Kludt, Rachel; Vignola, Gianluca; Ma, Wei Ji; Green, C Shawn; Bavelier, Daphne

    2016-01-01

    Technology has the potential to impact cognition in many ways. Here we contrast two forms of technology usage: (1) media multitasking (i.e., the simultaneous consumption of multiple streams of media, such a texting while watching TV) and (2) playing action video games (a particular subtype of video games). Previous work has outlined an association between high levels of media multitasking and specific deficits in handling distracting information, whereas playing action video games has been associated with enhanced attentional control. Because these two factors are linked with reasonably opposing effects, failing to take them jointly into account may result in inappropriate conclusions as to the impacts of technology use on attention. Across four tasks (AX-continuous performance, N-back, task-switching, and filter tasks), testing different aspects of attention and cognition, we showed that heavy media multitaskers perform worse than light media multitaskers. Contrary to previous reports, though, the performance deficit was not specifically tied to distractors, but was instead more global in nature. Interestingly, participants with intermediate levels of media multitasking sometimes performed better than both light and heavy media multitaskers, suggesting that the effects of increasing media multitasking are not monotonic. Action video game players, as expected, outperformed non-video-game players on all tasks. However, surprisingly, this was true only for participants with intermediate levels of media multitasking, suggesting that playing action video games does not protect against the deleterious effect of heavy media multitasking. Taken together, these findings show that media consumption can have complex and counterintuitive effects on attentional control.

  13. Technology consumption and cognitive control: Contrasting action video game experience with media multitasking

    Science.gov (United States)

    Cardoso-Leite, Pedro; Kludt, Rachel; Vignola, Gianluca; Ma, Wei Ji; Green, C. Shawn; Bavelier, Daphne

    2015-01-01

    Technology has the potential to impact cognition in many ways. Here we contrast two forms of technology usage: 1) media multitasking (i.e., the simultaneous consumption of multiple streams of media, such a texting while watching TV) and 2) playing action video games (a particular sub-type of video game). Previous work has outlined an association between high levels of media multitasking and specific deficits in handling distracting information, while playing action video games has been associated with enhanced attentional control. As these two factors are linked with reasonably opposing effects, failing to take them jointly into account may result in inappropriate conclusions as to the impact of technology use on attention. Across four experiments (AX-CPT, N-back, Task-switching and Filter task), testing different aspects of attention and cognition, we show that heavy media multitaskers perform worse than light media multitaskers. Contrary to previous reports though, the performance deficit was not specifically tied to distractors, but was instead more global in nature. Interestingly, participants with intermediate levels of media multitasking occasionally performed better than both light and heavy media multitaskers suggesting that the effects of increasing media multitasking are not monotonic. Action video game players, as expected, outperformed non-video game players on all tasks. However, surprisingly this was true only for participants with intermediate levels of media multitasking, suggesting that playing action video games does not protect against the deleterious effect of heavy media multitasking. Taken together this study shows that media consumption can have complex and counter-intuitive effects on attentional control. PMID:26474982

  14. Mass media barriers to social marketing interventions: the example of sun protection in the UK.

    Science.gov (United States)

    Kemp, Gillian Ann; Eagle, Lynne; Verne, Julia

    2011-03-01

    The role of the mass media in communicating health-related information to the wider population is the focus of this paper. Using the example of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily increasing melanoma rates and of effective sun protection strategies. The implications of potential barriers to official sun protection messages via conflicting messages in the media are discussed in terms of editorial on sun protection and in the way in which television programme content portrays the issues. Implications for public policy and future research conclude the paper.

  15. Opinion dynamics: Kinetic modelling with mass media, application to the Scottish independence referendum

    Science.gov (United States)

    Boudin, Laurent; Salvarani, Francesco

    2016-02-01

    We consider a kinetic model describing some mechanisms of opinion formation in the framework of referendums, where the individuals, who can interact between themselves and modify their opinion by means of spontaneous self-thinking, are moreover under the influence of mass media. We study, at the numerical level, both the transient and the asymptotic regimes. In particular, we point out that a plurality of media, with different orientations, is a key ingredient to allow pluralism and prevent consensus. The forecasts of the model are compared to some surveys related to the Scottish independence referendum of 2014.

  16. The Mythic Element of Mass Media and Its Relation to Plato’s Cave

    Directory of Open Access Journals (Sweden)

    Geoff Berry

    2010-04-01

    Full Text Available This paper compares some influential critiques of mass media and the mythic element they diagnose within it. Each theory is compared to the myth of the cave, described by Plato in his Republic, which suggests that whatever the format of our sociocultural communications systems, they falsely maintain a paradigm we assume equates with some kind of abiding truth or reality. This relatively ‘illusory’ quality must be qualified, however, by the transformative power and potential of mass media both as a paradigm and as a vehicle of cultural change. This tension is discussed in regards to Marshall McLuhan’s thesis that The Medium is the Message, the Frankfurt School analysis performed by Theodor Adorno and Max Horkheimer in the ‘Culture Industry’ chapter of their Dialectic of Enlightenment, and in Karl Marx’s theory of the commodity fetish as revised by Jean Baudrillard (in For a Critique of the Political Economy of the Sign and Slavoj Žižek (in The Sublime Object of Ideology. Close readings of these influential critical analyses of the cultural and symbolic elements in the proliferation of mass media and communications industries today reveal an age-old tension between ignorance and knowledge, illusion and truth that is far from settled. My conclusion considers the degree of agency we, as consumers of mass media in the early twenty-first century, might enjoy in terms of its dominant message. It assumes that a Marxist critique of the media and communications industries remains relevant in the twenty-first century.

  17. Multi Media Madness--Improving Professional Development for Instructional Technology

    Science.gov (United States)

    Thibeault, Nancy

    2004-01-01

    Multi Media Madness (3Ms) was a faculty development program where participants were guided by mentors through the development of a multimedia project. Nine faculty participants attended a week long workshop session in June 2003 taught by three mentors. At the end of the workshop series, the participants submitted a project plan that was reviewed,…

  18. Advective-diffusive mass transfer in fractured porous media with variable rock matrix block size.

    Science.gov (United States)

    Sharifi Haddad, Amin; Hassanzadeh, Hassan; Abedi, Jalal

    2012-05-15

    Traditional dual porosity models do not take into account the effect of matrix block size distribution on the mass transfer between matrix and fracture. In this study, we introduce the matrix block size distributions into an advective-diffusive solute transport model of a divergent radial system to evaluate the mass transfer shape factor, which is considered as a first-order exchange coefficient between the fracture and matrix. The results obtained lead to a better understanding of the advective-diffusive mass transport in fractured porous media by identifying two early and late time periods of mass transfer. Results show that fractured rock matrix block size distribution has a great impact on mass transfer during early time period. In addition, two dimensionless shape factors are obtained for the late time, which depend on the injection flow rate and the distance of the rock matrix from the injection point.

  19. The decline of natural sciences in the culture of mass media

    Science.gov (United States)

    Elías, Carlos

    2011-06-01

    This study sets out to determine if the interest in and study of natural sciences is declining in western countries as scientists currently contend. Part one demonstrates how survey results reveal a decline of interest in scientific news in the EU. Part two explores the decline of interest further through examining data such as the number of students interested in scientific subjects and scientific careers. I explore the hypothesis that the lack of interest in scientific subjects is influenced by the culture of the mass media, and the manner in which the media covers scientific items. I examine a range of media outlets, from reality TV shows and TV series, to movies and the press. Many aspects of this paper have been discussed in depth in my book published in 2008: La razón estrangulada (Reason Strangled: the Crisis of Science in Contemporary Society).

  20. Evaluation of filter media for particle number, surface area and mass penetrations.

    Science.gov (United States)

    Li, Lin; Zuo, Zhili; Japuntich, Daniel A; Pui, David Y H

    2012-07-01

    The National Institute for Occupational Safety and Health (NIOSH) developed a standard for respirator certification under 42 CFR Part 84, using a TSI 8130 automated filter tester with photometers. A recent study showed that photometric detection methods may not be sensitive for measuring engineered nanoparticles. Present NIOSH standards for penetration measurement are mass-based; however, the threshold limit value/permissible exposure limit for an engineered nanoparticle worker exposure is not yet clear. There is lack of standardized filter test development for engineered nanoparticles, and development of a simple nanoparticle filter test is indicated. To better understand the filter performance against engineered nanoparticles and correlations among different tests, initial penetration levels of one fiberglass and two electret filter media were measured using a series of polydisperse and monodisperse aerosol test methods at two different laboratories (University of Minnesota Particle Technology Laboratory and 3M Company). Monodisperse aerosol penetrations were measured by a TSI 8160 using NaCl particles from 20 to 300 nm. Particle penetration curves and overall penetrations were measured by scanning mobility particle sizer (SMPS), condensation particle counter (CPC), nanoparticle surface area monitor (NSAM), and TSI 8130 at two face velocities and three layer thicknesses. Results showed that reproducible, comparable filtration data were achieved between two laboratories, with proper control of test conditions and calibration procedures. For particle penetration curves, the experimental results of monodisperse testing agreed well with polydisperse SMPS measurements. The most penetrating particle sizes (MPPSs) of electret and fiberglass filter media were ~50 and 160 nm, respectively. For overall penetrations, the CPC and NSAM results of polydisperse aerosols were close to the penetration at the corresponding median particle sizes. For each filter type, power

  1. Public Relations and Technology Transfer Offices: An Assessment of US Universities' Relations with Media and Government

    Science.gov (United States)

    Haney, James M.; Cohn, Andrew

    2004-01-01

    This article discusses the importance for technology transfer offices of sound media and government relations strategies. It reports the results of a nationwide electronic survey in the USA and interviews with technology transfer managers on how they handle public relations issues in their offices. Strengths and weaknesses of their communication …

  2. When Education, Media, and Technology Converge, What Do Latino/a Students Gain?

    Science.gov (United States)

    Tanno, Dolores Valencia

    2003-01-01

    Research suggests that Latino students' success in college is closely linked to the interpersonal relationships they experience with faculty and staff. However, the convergence of technology, media, and education promises less rather than more of these types of interactions. Relevant research is reviewed on the growth of technology-based…

  3. Digital Media in Primary Schools: Literacy or Technology? Analyzing Government and Media Discourses

    Science.gov (United States)

    Pereira, Sara; Pereira, Luís

    2015-01-01

    This article examines the political and the media discourses concerning the Portuguese governmental program responsible for delivering a laptop named "Magalhães" to all primary school children. The analysis is based on the official documents related to the launch and development of the initiative as well as the press coverage of this…

  4. Mass media

    OpenAIRE

    Будниченко, Лариса

    2014-01-01

    Международная журналистика-2015: формирование информационного пространства партнерства от Владивостока до Лиссабона и медиа : материалы Четвертой Междунар. науч.-практ. конф., 19 февр. 2015 г., Минск / под общ. ред. Т. Н. Дасаевой ; сост. Б. Л. Залесский. – Минск : Изд. центр БГУ, 2015. - С. 16-26....

  5. The mass media exposure and disordered eating behaviours in Spanish secondary students.

    Science.gov (United States)

    Calado, María; Lameiras, María; Sepulveda, Ana R; Rodríguez, Yolanda; Carrera, María V

    2010-01-01

    The aim of this study was to investigate the association between disordered eating behaviours/attitudes and mass media exposure in a cross-sectional national survey of 1165 Spanish secondary students (age between 14 and 16 years). A battery of questionnaires were used to investigate mass media influence, body dissatisfaction, physical appearance, sociocultural attitudes and self-esteem. Likewise, the EAT-26 questionnaire was used to assess disordered eating behaviours/attitudes, identifying that 6.6% (n = 32) of the male and 13.6% (n = 68) of the female students reached a cut-off point of 20 or above. The main finding was that female and male adolescents with disordered eating showed an increased exposure to TV and magazine sections related to body image, specifically regarding music video channels, in comparison with those without eating disordered, gender-matched counterparts. However, findings indicate that media exposure was different to some degree between males and females with disordered eating behaviour. Males with disordered eating behaviours and attitudes were associated with higher TV and magazine exposure to health sections and also greater body dissatisfaction, internalisation of the thin-ideal and social and appearance comparison. In females, disordered eating was associated with higher TV and magazine exposure to dieting, fashion and sport sections, greater body dissatisfaction, internalisation and awareness of the thin-ideal and lower self-esteem. Understanding the mechanism involved in the media exposure's influence on adolescents is critical in preventing disordered eating.

  6. Emoticon of the language personality in the texts of modern mass media

    Directory of Open Access Journals (Sweden)

    Korostova Svetlana Vladimirovna

    2015-03-01

    Full Text Available The article studies the emotiveness as functional-semantic category, actualized in the texts of modern mass media. Evaluation and emotiveness appear as components of mass information discourse, manipulating the collective consciousness. To identify the meanings and setting values in the world’s picture of language personality is impossible without studying its emoticon. Emoticon of the language personality is investigated taking into account the impact on the generated text of various stylistic and thematic fields. Formation of emotional concepts in human consciousness occurs in the process of media texts perception. Newspaper text is considered in the article as a special kind of communication, discourse, where evaluation lexemes can be distinguished that differ in the degree of emotiveness expression: lexemes of the self-estimated value of having a low degree of emotiveness, and units with high emotive-estimated potential, which is updated in the context of communicative events. Comparative analysis of the Russian television news that represent the emotion-communicative event, showed significant differences in the emoticon language personality, reflecting the concept of different channels. Media supports “emotional regime”, they are closely related to the axiological system of society, which is reflected in cognitive information components of language media.

  7. Utilization of Mass Media and Effects for Developing Women’s Health

    Directory of Open Access Journals (Sweden)

    Sema Ozbas

    2010-10-01

    Full Text Available Women's health, family and society resulting from psycho-social factors, women's individual health status, fertility behavior, such as the quality of health services are affected by many factors. Factors that affect health because they are many and various, to develop health strategies and actions are also many and varied. Therefore, the development of health issue, not only the health sector, many sectors of the business. One of the most important of these sectors is the media. Women how to mass media can reach, when they choose what is, and these preferences in women's health in developing discuss how the effective use of women in this study visual media to reach out difficulties they were experiencing. Especially in rural areas, it is observed more pronounced. Women in the use of the media gather useful information, they apply this knowledge in the development of their health and it was concluded that the media would be effective. [TAF Prev Med Bull 2010; 9(5.000: 541-546

  8. Mass media, online social network, and organ donation: old mistakes and new perspectives.

    Science.gov (United States)

    Aykas, A; Uslu, A; Şimşek, C

    2015-05-01

    Contrary to TV programs projecting awareness about organ donation in society, concrete evidence exists about adverse influence of negative broadcasts on organ donation rates. We sought to determine the effect of mass media on public opinion toward organ donation and the efficacy of public campaigns and novel social media attempts on donation rates. We conducted a systematic review of relevant literature and national campaign results. Hoaxes about brain death and organ transplantation adversely affect organ donation rates in both Western and Eastern societies. Scientifically controversial and exaggerated press conferences and institutional advertisements create mistrust in doctors, thus reducing organ donation. The overall effect of public education campaigns in promoting organ donation is a temporary 5% gain. Increments in organ donation rates is expected with novel applications of social media (Facebook effect). Communication, based on mutual trust, must be established between medicine and the media. Continuing education programs with regard to public awareness on organ donation should be conducted over social media. Copyright © 2015 Elsevier Inc. All rights reserved.

  9. Factors influencing public risk-benefit considerations of nanotechnology: Assessing the effects of mass media, interpersonal communication, and elaborative processing.

    Science.gov (United States)

    Ho, Shirley S; Scheufele, Dietram A; Corley, Elizabeth A

    2013-07-01

    This study examines the influence of mass media, interpersonal communication, and elaborative processing on public perception of benefits and risks of nanotechnology, based on a large-scale nationally representative telephone survey of U.S. adult citizens. Results indicate that cognitive processes in the form of news elaboration had a significant positive main effect on benefits outweigh risks perception. The influences of attention to science in newspapers, attention to science news on television, and interpersonal communication about science on public perception of benefits outweigh risks were moderated by elaborative processing, after controlling for socio-demographic variables, religious beliefs, trust in scientists, and scientific knowledge. The findings highlight the importance of elaborative processing when it comes to understanding how the mass media differentially influence public benefits outweigh risks perception of emerging technologies. Specifically, high elaborative processing emphasizes higher levels of perceived benefits outweigh risks than low elaborative processing. This study explores explanations for this phenomenon and offers implications for future research and policy.

  10. A model for cross-cultural reciprocal interactions through mass media

    CERN Document Server

    González-Avella, J C; Miguel, M San

    2012-01-01

    We investigate the problem of cross-cultural interactions through mass media in a model where two populations of social agents, each with its own internal dynamics, get information about each other through reciprocal global interactions. As the agent dynamics, we employ Axelrod's model for social influence. The global interaction fields correspond to the statistical mode of the states of the agents and represent mass media messages on the cultural trend originating in each population. Several phases are found in the collective behavior of either population depending on parameter values: two homogeneous phases, one having the state of the global field acting on that population, and the other consisting of a state different from that reached by the applied global field; and a disordered phase. In addition, the system displays nontrivial effects: (i) the emergence of a largest minority group of appreciable size sharing a state different from that of the applied global field; (ii) the appearance of localized orde...

  11. Effects of mass media action on the Axelrod model with social influence.

    Science.gov (United States)

    Rodríguez, Arezky H; Moreno, Y

    2010-07-01

    The use of dyadic interaction between agents, in combination with homophily (the principle that "likes attract") in the Axelrod model for the study of cultural dissemination, has two important problems: the prediction of monoculture in large societies and an extremely narrow window of noise levels in which diversity with local convergence is obtained. Recently, the inclusion of social influence has proven to overcome them [A. Flache and M. W. Macy, e-print arXiv:0808.2710]. Here, we extend the Axelrod model with social influence interaction for the study of mass media effects through the inclusion of a superagent which acts over the whole system and has non-null overlap with each agent of the society. The dependence with different parameters as the initial social diversity, size effects, mass media strength, and noise is outlined. Our results might be relevant in several socioeconomic contexts and for the study of the emergence of collective behavior in complex social systems.

  12. Long-term evaluation of a Canadian back pain mass media campaign.

    Science.gov (United States)

    Suman, Arnela; Bostick, Geoffrey P; Schopflocher, Donald; Russell, Anthony S; Ferrari, Robert; Battié, Michele C; Hu, Richard; Buchbinder, Rachelle; Gross, Douglas P

    2017-08-03

    This paper evaluates the long-term impact of a Canadian mass media campaign on general public beliefs about staying active when experiencing low back pain (LBP). Changes in beliefs about staying active during an episode of LBP were studied using telephone and web-based surveys. Logistic regression analysis was used to investigate changes in beliefs over time and the effect of exposure to campaign messaging. The percentage of survey respondents agreeing that they should stay active through LBP increased annually from 58.9 to ~72.0%. Respondents reporting exposure to campaign messaging were statistically significantly more likely to agree with staying active than respondents who did not report exposure to campaign messaging (adjusted OR, 95% CI = 1.96, 1.73-2.21). The mass media campaign had continued impact on public LBP beliefs over the course of 7 years. Improvements over time were associated with exposure to campaign messaging.

  13. Single Thai women's interpersonal communication and mass media reception on AIDS.

    Science.gov (United States)

    Nishino, Y; Schunck, M

    1997-04-01

    This research examines young unmarried women's ways of talking about AIDS, AIDS prevention, and its relationship to mass media AIDS messages in Thailand. Data were derived from a survey conducted in four districts of Kanchanaburi province. Three hundred ninety-seven unmarried women were extracted from the approximately 1,800 original subjects for this analysis. Respondents were asked about the subjects and extent of their conversations about AIDS, the choice of discussion partners, considerations of social appropriateness in talking about the disease, as well as their risk perception. Important findings were that (a) women tend to talk about AIDS primarily with friends and siblings, (b) their reception level of mass media messages is related to the number of topics discussed and frequency of talks by the subjects, and (c) socioeconomic status and age are related to the variety and frequency of talking about AIDS. Implications for AIDS education are discussed.

  14. Decision dynamics in complex networks subject to mass media and social contact transmission mechanisms

    CERN Document Server

    Lucatero, Carlos Rodríguez; Jaquez, Roberto Bernal; Schaum, Alexander

    2012-01-01

    The dynamics of decisions in complex networks is studied within a Markov process framework using numerical simulations combined with mathematical insight into the process mechanisms. A mathematical discrete-time model is derived based on a set of basic assumptions on the convincing mechanisms associated to two opinions. The model is analyzed with respect to multiplicity of critical points, illustrating in this way the main behavior to be expected in the network. Particular interest is focussed on the effect of social network and exogenous mass media-based influences on the decision behavior. A set of numerical simulation results is provided illustrating how these mechanisms impact the final decision results. The analysis reveals (i) the presence of fixed-point multiplicity (with a maximum of four different fixed points), multistability, and sensitivity with respect to process parameters, and (ii) that mass media have a strong impact on the decision behavior.

  15. Impact of Technology on Indian Media-An Analysis

    Directory of Open Access Journals (Sweden)

    Chandra Shekhar Ghanta

    2012-07-01

    Full Text Available Technology is playing a major role in disseminating the information. The ethical use ofnew technologies in journalistic work is imperative given the widespread use of such technology forthe benefit of society. In general the usage of information technology can be found in the form ofInternet-based technologies in information gathering and news writing. Attribution of onlineinformation, general use of online content, plagiarism of Web-based news, use of direct quotationsfound online. In this regard a million dollars question will emerge that whither these new mediatechnologies? This paper examines the ethics of Indian newsgathering practices in the context of newmedia technologies.The methodology of the paper is descriptive and explorative in nature.

  16. New Media Technology in Developing Effective Organizational Internal Communication

    Directory of Open Access Journals (Sweden)

    Nur Kholisoh

    2017-01-01

    Full Text Available The article was intended to investigate various benefits of Whatsapp Messenger application for an effective intenal communication in PT Euro Management Indonesia. In addition, this research also aimed to map the organizational internal communication pattern through the use of Whatsapp Messenger application. The research used theories of organizaional communication, new media communication pattern, and computer mediated communication (CMC. Moreover, paradigm used in the research was constructivist with qualitative approach and the research method was case study. The research result finds that the use of new media Whatsapp Messenger as a tool of communication can build effective internal communication in PT Euro Management Indonesia. Moreover, it also shows that the internal organizational communication pattern in PT Euro Management Indonesia used in Whatsapp Messenger application is conversation pattern.

  17. Advancing liquid chromatography- mass spectrometry based technologies for proteome research

    NARCIS (Netherlands)

    Boersema, P.J.

    2010-01-01

    In proteomics, high-tech nano-liquid chromatography (LC) and mass spectrometry (MS) instrumentation is used to routinely sequence proteins at a large scale. In this thesis, several technological developments are described to advance proteomics and their applicability is demonstrated in several diffe

  18. Influence of ambient media technologies on the city image formation

    OpenAIRE

    Lyubavina, A. G.; Любавина, А. Г.

    2014-01-01

    The paper demonstrates the importance of innovative advertising tools and explains the nature of Ambient Media. It analyses the influence of Ambient Media on the image of a city. Статья указывает на важность инновационных инструментов коммуникации, а также объясняет сущность технологии Ambient Media. Анализируется влияние технологии на формирование имиджа города....

  19. Cost-effectiveness of a smokeless tobacco control mass media campaign in India.

    Science.gov (United States)

    Murukutla, Nandita; Yan, Hongjin; Wang, Shuo; Negi, Nalin Singh; Kotov, Alexey; Mullin, Sandra; Goodchild, Mark

    2017-08-10

    Tobacco control mass media campaigns are cost-effective in reducing tobacco consumption in high-income countries, but similar evidence from low-income countries is limited. An evaluation of a 2009 smokeless tobacco control mass media campaign in India provided an opportunity to test its cost-effectiveness. Campaign evaluation data from a nationally representative household survey of 2898 smokeless tobacco users were compared with campaign costs in a standard cost-effectiveness methodology. Costs and effects of the Surgeon campaign were compared with the status quo to calculate the cost per campaign-attributable benefit, including quit attempts, permanent quits and tobacco-related deaths averted. Sensitivity analyses at varied CIs and tobacco-related mortality risk were conducted. The Surgeon campaign was found to be highly cost-effective. It successfully generated 17 259 148 additional quit attempts, 431 479 permanent quits and 120 814 deaths averted. The cost per benefit was US$0.06 per quit attempt, US$2.6 per permanent quit and US$9.2 per death averted. The campaign continued to be cost-effective in sensitivity analyses. This study suggests that tobacco control mass media campaigns can be cost-effective and economically justified in low-income and middle-income countries. It holds significant policy implications, calling for sustained investment in evidence-based mass media campaigns as part of a comprehensive tobacco control strategy. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2017. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

  20. The Use of Stereotypes in Mass Media Advertising: Blacks in Magazine, Newspaper and Television Ads.

    Science.gov (United States)

    Culley, James D.; Bennett, Rex

    A brief review of the literature on the use of black stereotypes in mass media advertising, and the results of a current study in this area are presented. Data were gathered by analysis of 1,536 ads in six general interest magazines and 4,371 ads in the New York Times over a one month period, and 368 television commercials on three networks over a…

  1. Food expert and mass media: food crises (BBE 2001- tranquillity food (2007

    Directory of Open Access Journals (Sweden)

    Julia Navas López

    2010-07-01

    Full Text Available This article uses the anthropological approach to analyse such important concepts in public health as the perception of food security. We analyse to expert-mass media. First, quantify and reflect on the news appeared in national and regional newspapers in Spain in two different periods:the BSE crisis(2000-2002 and “food tranquillity”(2007. Secondly, we analysed the perception of food expert through a qualitative methodology.

  2. The Effect of Contraceptive Knowledge on Fertility: The Roles of Mass Media and Social Networks

    OpenAIRE

    Cheng, Kai-Wen

    2011-01-01

    This study examines the effect of contraceptive knowledge on fertility during the period when Taiwan’s family planning programs were in effect. This study contributes to previous studies by directly measuring individual’s contraceptive knowledge and fertility, as well as applying an instrumental variable approach to gauge the effect of contraceptive knowledge on fertility. The results indicate that mass media and social networks play important roles in disseminating contraceptive knowledge. T...

  3. Borders amidst power, State and mass media, from a critical theory standpoint

    Directory of Open Access Journals (Sweden)

    Manuel Ortiz Marín

    2006-07-01

    Full Text Available A conception of the power, from the glance of the Critical Theory that it allows to understand the woven complex that links the relations of power to most of the human activities. This paper also approaches to the State as a regulating element of the different forces from institutional character, that they operate in its interior like structures of power and the function as that the massive mass media in the complexity of the modern societies act.

  4. Mass media tests: socio-cultural aspect (based on advertising texts)

    OpenAIRE

    MOSHCHEVA SVETLANA

    2014-01-01

    The article is devoted to the social and cultural aspects of mass media texts. The ways and the principles of this research are defined. The study concludes that the social nature of advertising communication enables it to reflect all the nuances of life of society and to form an expedient paradigm of human relations in the context of various social and cultural phenomena of reality.

  5. Fan Letters to the Cultural Industries: Border Literature about Mass Media

    Directory of Open Access Journals (Sweden)

    Claire Fox

    2001-01-01

    Full Text Available The concentration of the Mexican and U.S. cultural industries in cities outside of the border region and the intermittent outsourcing of Hollywood movies to production facilities in Baja, California, have had a marked impact on the literary practice of "fronterizo" 'border' intellectuals. This essay discusses the theme of the cinema in three narratives by authors from the U.S.-Mexico border region: "Hotel Frontera" ("Border Hotel", by Gabriel Trujillo Muñoz, "Canícula," by Norma Elia Cantú, and "The Magic of Blood," by Dagoberto Gilb. These narratives provide ethnographic information about the reception of nationally distributed mass media in the border region; at the same time they produce a contestatory discourse that challenges the manner in which the border and its populations have been portrayed and employed in the U.S. and Mexican film industries. The study of film culture must take into consideration patterns of consumption as well as production, and literature about mass media is one arena through which it is possible to focus on both of these processes simultaneously. Fronteriza/o writing about cinema reveals a desire to inhabit popular cinematic genres such as film noir and the western while at the same time retaining a critical stance towards them. This ambivalence is understood as a localist response to the marginalization of fronteriza/o cultural production in a bi-national context, rather than as general suspicion toward visual mass media on the part of "traditional" literary intellectuals.

  6. Use of mass-media and active involvement in a national dental health campaign in Scotland

    DEFF Research Database (Denmark)

    Schou, L

    1987-01-01

    This paper describes the evaluation of a Dental Health Mass-Media Campaign directed at 5-7-yr-old children and their mothers. It aimed at increasing knowledge and awareness of dental health by making use of three different components: inserts in women's magazines; television commercial; material ...... that future national health education campaigns combine the mass-media approach to increase health awareness with active involvement activities to stimulate behavioural changes.......This paper describes the evaluation of a Dental Health Mass-Media Campaign directed at 5-7-yr-old children and their mothers. It aimed at increasing knowledge and awareness of dental health by making use of three different components: inserts in women's magazines; television commercial; material......, distinguished from the other two components by demanding an active involvement of the participants, had the largest impact. The television commercial, merely demanding a passive involvement of the participants, was less well remembered, and the magazine insert had the lowest recollection. It is suggested...

  7. Is mass media beneficial or not for the information of the general public?

    Science.gov (United States)

    Stavinschi, M.; Mosoia, C.

    2005-11-01

    The International Year of Physics reminds us, among other things, of the way in which Einstein became famous. In spite of all his remarkable scientific results, without the contribution of the press he would not have become so well known in the entire world as he was and continues to be after a century. And he is not the unique example of celebrity due to mass media (see Carl Sagan or Stephen Hawking). In 1969 the first man stepped on the Moon. It was maybe the first cosmic event, which became famous due to a live TV broadcast. Others followed, if we are to mention only the total solar eclipse of 1999 or Venus's transit of last year. Consequently, mass media can make a scientist famous, can also make an event understood and admired and can attract hundreds or maybe millions of people to science. The same mass media can also destroy a personality or an event. We shall give only two examples: the distrust of many people concerning the same Moon landing or the manipulation of millions of people by means of astrology. All this urges us to make a very thorough analysis of the way in which scientific information is communicated to the general public: well done, it can be beneficial; otherwise it may drive the new generations away from research, the understanding of the phenomena, the neglect of the environment and finally from the neglect and the destruction of our own planet.

  8. Mass Media and HIV/AIDS Prevention Among Female Sex Workers in Beijing, China.

    Science.gov (United States)

    Xiao, Zhiwen; Li, Xiaoming; Lin, Danhua; Tam, Cheuk Chi

    2015-01-01

    The current study aimed to identify the sources of HIV prevention information for female sex workers in Beijing and assess the associations between levels of mass media exposure of HIV/AIDS prevention information and HIV/AIDS knowledge as well as condom use-related attitudes, beliefs, and behaviors. Cross-sectional data were collected from 359 female sex workers in Beijing, China. Chi-square tests and one-way ANOVA tests were employed. Female sex workers sampled in Beijing were more likely to obtain HIV/AIDS prevention information from television and street posters than radio and the Internet. However, a higher level of exposure to and a lasting impression on online information were significantly associated with a higher level of condom use self-efficacy and more consistent condom use among the participants. Exposure to HIV/AIDS prevention information delivered by radio, street posters, and the Internet was found to be associated with sexual communication about HIV or condom use with sexual partners. Overall, this study provides preliminary evidence of the utility of various mass media outlets in delivering HIV/AIDS prevention information among female sex workers in China. Future studies are needed to systematically examine the effectiveness of mass media-based prevention education on HIV/AIDS related attitudes and behaviors among female sex workers and other populations in China.

  9. Gender, mass media and social change: a case study of TV commercials.

    Science.gov (United States)

    Gupta, A K; Jain, N

    1998-01-01

    Informing, entertaining, and persuading, mass media, especially television, is a powerful factor in the functioning of and change in any society. Mass media can be studied in its various roles as an agent of social change, a reflector of dominant values, and as a reinforcer of dominant values. Results from a 1997 spot survey of 150 television commercials presented on Doordarshan over a 4-week period support the role of the mass media in India as a reflector and reinforcer of dominant cultural values. By indirectly projecting the social norms on how women are expected to behave, television commercials have reproduced patriarchal values in India which are reinforced through the glamorization and naturalization of women's domestic roles, by glorifying the role of mother, by portraying women in public life in soft roles and subordinate jobs, and popularizing the image of women as sex objects and objects of beauty. Changes should be made in the way television in India portrays women to reflect their changing roles and positions in society.

  10. Implementation of mass media community health education: the Forsyth County Cervical Cancer Prevention Project.

    Science.gov (United States)

    Dignan, M; Bahnson, J; Sharp, P; Beal, P; Smith, M; Michielutte, R

    1991-09-01

    The Forsyth County Cervical Cancer Prevention Project (FCP) is a community-based health education project funded by the National Cancer Institute. The target population includes around 25 000 black women age 18 and older who reside in Forsyth County, North Carolina. The overall goal of the program is to prevent mortality from cervical cancer by promoting Pap smears and return for follow-up care when needed. Based on the principles of social marketing, a plan to reach the target population with mass media educational messages through electronic and print channels was developed. Guided by marketing objectives, the target population was divided into relatively discrete segments. The segments included church attenders, patients in waiting rooms of public and selected health providers, female students at local colleges, shoppers, viewers of radio and television, newspaper readers, and business owners and managers. Introduction of the program was based on strategies developed for reaching the target population in each segment with television, radio and print mass media messages. Qualitative assessment of the mass media developed by the program indicated that all forms of communication helped to increase awareness of the program.

  11. Technology licensing by advertising supported media platforms: An application to internet search engines

    OpenAIRE

    Sapi, Geza; Suleymanova, Irina

    2011-01-01

    We develop a duopoly model with advertising supported platforms and analyze incentives of a superior firm to license its advanced technologies to an inferior rival. We highlight the role of two technologies characteristic for media platforms: The technology to produce content and to place advertisements. Licensing incentives are driven solely by indirect network effects arising fromthe aversion of users to advertising. We establish a relationship between licensing incentives and the nature of...

  12. Digital Decisions: Educators, Caregivers and Parents Must Be well Informed When Making Decisions about Children's Use of Technology and Media

    Science.gov (United States)

    Pepper, Stephanie Puckett

    2015-01-01

    Increasingly, technology plays an important role in the daily lives of children, both at home and at school. Making informed decisions about the wise application and frequency of technology and media use can be both challenging and overwhelming for parents, caregivers and educators. Many issues surround the unwise use of technology and media by…

  13. Development of a correlation for aqueous-vapor phase mass transfer in porous media

    Science.gov (United States)

    Szatkowski, Andrew; Imhoff, Paul T.; Miller, Cass T.

    1995-03-01

    In many situations vapor-phase extraction procedures (e.g., soil venting, air sparging, and bioventing) may be suitable methods for remediating porous media contaminated by volatile organic compounds. This has led to increased study of operative processes in these systems, including aqueous-vapor phase mass transfer. Past work has shown the importance of the flow regime on this process, but a quantitative estimate of mass-transfer coefficients is lacking, especially for systems not confounded by uncertainties involving interfacial area between the phases. An experimental investigation was conducted to isolate the resistance to aqueous-vapor phase mass transfer at the phase boundary, using an ideal porous medium system. Mass-transfer coefficients were measured for toluene for a wide range of Reynolds numbers. An empirical model was fit to the data in dimensionless form. The mass-transfer model was coupled with an available interfacial area model, yielding a dimensionless expression for the mass-transfer rate coefficient. This expression was used to compare results from this work to three other experimental studies reported in the literature. These comparisons showed that for experiments where infiltrating water flowed uniformly within the porous medium, the predicted mass-transfer coefficients were within a factor of 5 of the measured coefficients. Mass transfer was significantly slower than the rate predicted, using the results from this work, in experiments where infiltrating water flowed nonuniformly.

  14. Journalism, Media, and Technology Trends and Predictions 2017

    OpenAIRE

    NEWMAN, N.

    2017-01-01

    Publishers see the rise of fake news as a chance for quality journalism to stand out, even as they worry about the increasing power of big tech platforms, and about their own commercial prospects. Going into 2017, they also see opportunities in video, chat bots and voice-activated assistants, according to a new survey of almost 150 CEOs, Editors and digital leaders from 24 different countries. The survey is part of the Reuters Institute’s media trends and predictions report for 2017. ...

  15. Overview of FY1997 human media technology R and D; 1997 nendo sangyo kagaku gijutsu kenkyu kaihatsu seido Shin energy Sangyo Gijutsu sogo Kaihatsu Kiko itaku jigyo. Human media no kenkyu kaihatsu seika hokokusho

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1998-03-01

    This paper reports a summary of results in fiscal 1997 of research and development of human media technology. Fiscal 1997 launched design and trial fabrication of the following items: interface to improve efficiency and safety of plant operators, accommodation of multimedia contents to aid Kansei design, city development design aiding technologies using contents retrieval and presentation technologies and virtual reality, and empirical evaluation technologies for safety, comfort and convenience. Specific study assignments were extracted on a virtual media technology, a Kansei media technology and a knowledge media technology being three elementary technologies for human media to make clear the research and development approaches to be taken in the coming fiscal years. In addition, a human media technology committee, a research and development working group, and an investigation working group were established. Also launched were investigations on research trends in the human media technology, and investigative researches on contacts of information needs in industries with human media. 59 refs., 114 figs., 24 tabs.

  16. FCJ-146 Mannheim’s Paradox: Ideology, Utopia, Media Technologies, and the Arab Spring.

    Directory of Open Access Journals (Sweden)

    Rowan Wilken

    2012-07-01

    Full Text Available This article explores the complicated historical relationship between ideology and utopia in European thought, and what this relationship can teach us when faced with the exuberant promises and hype that characterise new media technologies. The article is structured in two parts. The first develops a detailed account of how this pairing of ideology and utopia has been theorised in the influential (if contentious earlier work of Karl Mannheim, and how the work and ideas of Mannheim have been taken up (and critiqued by more recent critics, including Paul Ricoeur and others. The second examines the use of media technologies associated with the so-called ‘Arab Spring’. The article concludes by considering the ongoing merit of, but challenges we face in, engaging critically with these twin ideas of ideology and utopia in unison, and in relation to media technologies and cultures.

  17. Weapons of Mass Destruction Technology Evaluation and Training Range

    Energy Technology Data Exchange (ETDEWEB)

    Kevin Larry Young

    2009-05-01

    The Idaho National Laboratory (INL) has a long history for providing technology evaluation and training for military and other federal level Weapons of Mass Destruction (WMD) response agencies. Currently there are many federal organizations and commercial companies developing technologies related to detecting, assessing, mitigating and protecting against hazards associated with a WMD event. Unfortunately, very few locations exist within the United States where WMD response technologies are realistically field tested and evaluated using real chemical, biological, radiological, nuclear and explosive materials. This is particularly true with biological and radiological hazards. Related to this lack of adequate WMD, multi-hazard technology testing capability is the shortage of locations where WMD response teams can train using actual chemical, biological, and radiological material or highly realistic simulates. In response to these technology evaluation and training needs, the INL has assembled a consortium of subject matter experts from existing programs and identified dedicated resources for the purpose of establishing an all-hazards, WMD technology evaluation and training range. The author describes the challenges associated with creating the all-hazards WMD technology evaluation and training range and lists the technical, logistical and financial benefits of an all-hazards technology evaluation and training range. Current resources and capabilities for conducting all-hazard technology evaluation and training at the INL are identified. Existing technology evaluation and training programs at the INL related to radiological, biological and chemical hazards are highlighted, including successes and lessons learned. Finally, remaining gaps in WMD technology evaluation and training capabilities are identified along with recommendations for closing those gaps.

  18. Technology and media preferences: Results from some user studies in Albanian public libraries

    Directory of Open Access Journals (Sweden)

    Athina Basha

    2014-08-01

    Full Text Available The paper studies the state of awareness of information literacy and media literacy in Albania and the role of libraries in raising their capacity in fostering use of technology and media and practicing polices of life-long learning (LLL and education. There is an urgent need in Albania to raise the awareness of information and media literacy issues in the new realities and the skills needed to navigate, evaluate, and use information and technology. The role of the libraries and other institutions is of great importance and impact when it comes to assisting users of all levels not only to find but also to evaluate and use information properly for professional and daily life decisions. This research and the surveys done in Fier Public Library during 1995-2012, will bring a contribution to a greater understanding of the situation in most of the public libraries in Albania and the impact that information, media, and new technologies have in our daily life. The purpose of the research is to raise the awareness of all the stakeholders in Albanian society on its importance for future development. The research has shown that libraries, librarians, and other stakeholders of the society lack understanding on information and media literacy as well as the right infrastructure to support the development of information and communication technology (ICT.

  19. When media matter for politics: partisan moderators of mass media’s agenda-setting influence on parliament in Belgium

    NARCIS (Netherlands)

    Vliegenthart, R.; Walgrave, S.

    2011-01-01

    In this study, we investigate which factors moderate the agenda-setting influence of the mass media on the Belgian parliament during the period 1993—2000. Based on elaborate codings of the media, parliamentary questions and interpellations, party manifestos, government agreements and ministerial

  20. When media matter for politics: partisan moderators of mass media’s agenda-setting influence on parliament in Belgium

    NARCIS (Netherlands)

    Vliegenthart, R.; Walgrave, S.

    2011-01-01

    In this study, we investigate which factors moderate the agenda-setting influence of the mass media on the Belgian parliament during the period 1993—2000. Based on elaborate codings of the media, parliamentary questions and interpellations, party manifestos, government agreements and ministerial mee

  1. [Messages about physical activity and nutrition offered by Quebec mass media?].

    Science.gov (United States)

    Renaud, Lise; Lagaé, Marie Claude; Caron-Bouchard, Monique

    2009-01-01

    As social elements of our environment, mass media are regarded as determinants of individual and population beliefs, social norms and habits. Since it is recognized that they influence population health, this study aims to obtain a better portrait of Quebec media content regarding physical activity and nutrition messages on a public health level. First, we analyzed the content of fictional television shows (n = 1 3) and advertisements broadcast during those shows (n = 68). Second, we reviewed the content of La Presse newspaper and of French television Société Radio-Canada from 1986 to 2005 with regard to physical activity and nutrition messages. Our results indicate a difference between how men and women are portrayed on French television, with women more often being shown as underweight and men as at or above healthy body weight. The results also show that during the 20-year period of the reviewed content, there were fewer messages about physical activity than about nutrition. To be successful in their goal of improving population health, mass media should address both subjects together in their messages.

  2. Online advertising creative expression under new media technology%新媒体技术下的网络广告创意表现

    Institute of Scientific and Technical Information of China (English)

    郭九毓; 汤晓山

    2014-01-01

    新媒体是移动互联网时代新的大众媒介手段,依托网络技术革命广泛地影响人们的生活活动,具有全新的传媒特点。本文分析了从Web1.0到Web3.0互联网技术的广告创意表现,论述了依托技术创新导致的广告传媒的变化,提出了新媒体技术下如何有效的实施品牌广告创意表现,对于广告创意研究和创意设计有参考意义。%New media is the new mass media mode in mobile Internet era, which affects people's living by relying on a wide range of network technology revolution and has new media features. This paper analyzes the technology of creative performance in Internet advertising from Web 1.0 to Web 3.0, discusses the changes caused by technological innovation and advertising media, and proposes new media technologies on how to implement an effective brand advertising creative expression, which has great reference value for good creative research and creative design.

  3. Locally-calibrated light transmission visualization methods to quantify nonaqueous phase liquid mass in porous media

    Science.gov (United States)

    Wang, Huaguo; Chen, Xiaosong; Jawitz, James W.

    2008-11-01

    Five locally-calibrated light transmission visualization (LTV) methods were tested to quantify nonaqueous phase liquid (NAPL) mass and mass reduction in porous media. Tetrachloroethylene (PCE) was released into a two-dimensional laboratory flow chamber packed with water-saturated sand which was then flushed with a surfactant solution (2% Tween 80) until all of the PCE had been dissolved. In all the LTV methods employed here, the water phase was dyed, rather than the more common approach of dyeing the NAPL phase, such that the light adsorption characteristics of NAPL did not change as dissolution progressed. Also, none of the methods used here required the use of external calibration chambers. The five visualization approaches evaluated included three methods developed from previously published models, a binary method, and a novel multiple wavelength method that has the advantage of not requiring any assumptions about the intra-pore interface structure between the various phases (sand/water/NAPL). The new multiple wavelength method is also expected to be applicable to any translucent porous media containing two immiscible fluids (e.g., water-air, water-NAPL). Results from the sand-water-PCE system evaluated here showed that the model that assumes wetting media of uniform pore size (Model C of Niemet and Selker, 2001) and the multiple wavelength model with no interface structure assumptions were able to accurately quantify PCE mass reduction during surfactant flushing. The average mass recoveries from these two imaging methods were greater than 95% for domain-average NAPL saturations of approximately 2.6 × 10 - 2 , and were approximately 90% during seven cycles of surfactant flushing that sequentially reduced the average NAPL saturation to 7.5 × 10 - 4 .

  4. Soulful Technologies. Everyday Aesthetics and Images in New Media

    DEFF Research Database (Denmark)

    Fausing, Bent

    2016-01-01

     Samsung introduced last year a mobile phone called "Soul" made with a human touch and including itself a "magic touch". Through the analysis of Nokia mobile phone TV commercials I want to examine the function and form of digital technology in everyday images.  The mobile phone, its digital camer...... commercials and internet commercials for mobile phones from Nokia, or handheld computers, as Sony-Ericsson prefers to call them. Digital technology points towards not only a post-human condition, but also a forgotten pre-human condition.     ...

  5. Human Errors May Explain Prejudice of Mass Media against People with Autism

    Directory of Open Access Journals (Sweden)

    Alen J Salerian

    2016-03-01

    Full Text Available This study reviews the publications about the Sandy Hook massacre allegedly committed by an autistic man with history of Asperger’s disorder. We systematically reviewed the news about the Sandy Hook massacre. Despite the publicly available scientific evidence consistent with the inaccuracy of the alleged massacre the news media have continued to portray Adam Lanza as the mass murderer of 26 children and 3 adults. The evidence seems to support the need not only to further investigate the alleged Sandy Hook massacre but also to study the mass media’s failure to report the evidence based news about autistic spectrum disorders and the alleged Sandy Hook massacre. Physicians and public health officials should become familiar with mass delusions which promote prejudice against people with psychiatric disorders.

  6. Cytokine responses in relation to age, gender, body mass index, Mycobacterium tuberculosis infection, and otitis media among inuit in greenland

    DEFF Research Database (Denmark)

    Nielsen, Nina Odgaard; Soborg, Bolette; Børresen, Malene

    2013-01-01

    To evaluate the cytokine response pattern in Inuit in Greenland in relation to age, gender, body mass index (BMI), Mycobacterium tuberculosis infection (MTI), and otitis media (OM) to assess whether Inuit may have signs of impaired immune responsiveness to infection.......To evaluate the cytokine response pattern in Inuit in Greenland in relation to age, gender, body mass index (BMI), Mycobacterium tuberculosis infection (MTI), and otitis media (OM) to assess whether Inuit may have signs of impaired immune responsiveness to infection....

  7. Associations between tobacco control mass media campaign expenditure and smoking prevalence and quitting in England: a time series analysis.

    Science.gov (United States)

    Kuipers, Mirte A G; Beard, Emma; West, Robert; Brown, Jamie

    2017-06-30

    It has been established that mass media campaigns can increase smoking cessation rates, but there is little direct evidence estimating associations between government expenditure on tobacco control mass media campaigns and smoking cessation. This study assessed the association over 8 years between mass media expenditure in England and quit attempts, smoking cessation and smoking prevalence. Autoregressive integrated moving average modelling with exogenous variables (ARIMAX) was applied to monthly estimates from the Smoking Toolkit Study between June 2008 and February 2016. We assessed the association between the trends in mass media expenditure and (1) quit attempts in the last two months, (2) quit success among those who attempted to quit and (3) smoking prevalence. Analyses were adjusted for trends in weekly spending on tobacco by smokers, tobacco control policies and the use of established aids to cessation. Monthly spending on mass media campaigns ranged from nothing to £2.4 million, with a mean of £465 054. An increase in mass media expenditure of 10% of the monthly average was associated with a 0.51% increase (of the average) in success rates of quit attempts (95% CI 0.10% to 0.91%, p=0.014). No clear association was detected between changes in mass media expenditure and changes in quit attempt prevalence (β=-0.03, 95% CI -2.05% to 2.00%, p=0.979) or smoking prevalence (β=-0.03, 95% CI -0.09% to 0.03%, p=0.299). Between 2008 and 2016, higher monthly expenditure on tobacco control mass media campaigns in England was associated with higher quit success rates. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2017. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

  8. The Communications of Influence through Technology-Enabled Media

    Science.gov (United States)

    2006-12-01

    the surface level, whereby overt behaviors suggest compliance even though the target does not actually internalize the majority position ( Moscovici ...Meyers et al., 2000; Moscovici & Lage, 1976 & 1978). Others have observed that minority members expressing opinions or viewpoints divergent from the...intra-group communication (Gebhardt & Meyers, 1994; Meyers et al., 2000; Moscovici & Lage, 1976 & 1978). If communication technologies have the

  9. Effects of mass media on opinion spreading in the Sznajd sociophysics model

    CERN Document Server

    Crokidakis, Nuno

    2011-01-01

    In this work we consider the influence of mass media in the dynamics of the two-dimensional Sznajd model. This influence acts as an external field, and it is introduced in the model by means of a probability $p$ of the agents to follow the media opinion. We performed Monte Carlo simulations on square lattices with different sizes, and our numerical results suggest a change on the critical behavior of the model, with the absence of the usual phase transition for $p>\\sim 0.18$. Another effect of the probability $p$ is to decrease the average relaxation times $\\tau$, that are log-normally distributed, as in the standard model. In addition, the $\\tau$ values depend on the lattice size $L$ in a power-law form, $\\tau\\sim L^{\\alpha}$, where the power-law exponent depends on the probability $p$.

  10. The Communication of Local Public Authorities with Mass-Media. Effects and Best Practices

    Directory of Open Access Journals (Sweden)

    Ana Elena RANTA

    2011-10-01

    Full Text Available The communication processes public administration is involved in (as part of communication relations should always accompany administrative action in its efforts to achieve its mission and objectives, namely the public needs. The framework of the deployment of local authorities’ communication activities has several features, one of them being the definition and description of communication methods (with the public, but also with the media in the legislation. Sometimes, even though defined by law, communication methods are not used by public administration, thus public authorities minimize the fact that those who receive information from the administration represent at the same time sources of information for the administration. Mass media has a very important role in public communication. Depending on how the message is received, the effects of communication will be different. They consist in the emergence of actions, attitudes, behaviors or mentalities that manifest among the public, being partially measurable and having a longterm (positive or negative impact on the receptors

  11. The role of media literacy in shaping adolescents' understanding of and responses to sexual portrayals in mass media.

    Science.gov (United States)

    Pinkleton, Bruce E; Austin, Erica Weintraub; Chen, Yi-Chun Yvonnes; Cohen, Marilyn

    2012-01-01

    This study was a theory-based, pretest-posttest quasi-experiment conducted in the field (N = 922) to determine whether and how a media literacy curriculum addressing sexual portrayals in the media would influence adolescents' decision-making processes regarding sex. Results of the evaluation, based on the Message Interpretation Process Model, indicated that participants who received media literacy training better understood that media influence teens' decision making about sex and were more likely to report that sexual depictions in the media are inaccurate and glamorized. In addition, participants who received media literacy lessons were more likely than were control group participants to believe that other teens practice abstinence and reported a greater ability to resist peer pressure. An interaction effect existed between gender and condition on attitudes toward abstinence, suggesting that the lessons helped girls and boys in somewhat different ways. Overall, the results indicated that media literacy strengthened key aspects of participants' logic-oriented decision-making process.

  12. The relationship between audience mentality and attitudes towards healthy lifestyle promotion in the mass media.

    Science.gov (United States)

    Lignowska, Izabella; Borowiec, Agnieszka; Slonska, Zofia

    2016-09-01

    Health promoters who use the mass media to encourage people to change their health behaviours usually underestimate the importance of audience's mental predispositions, which may determine their susceptibility to such influences. This paper presents research findings that show how some elements of an audience's mentality are related to their attitudes towards healthy lifestyle promotion in the mass media (HLPMM). The research project, undertaken between 2007 and 2009, comprised: a qualitative study using in-depth interviews (N=30); a self-administered survey on a purposive sample (N=237) and a computer-assisted personal interview or interviewing (CAPI) survey on a representative sample of Polish adult population (N=934). The findings from the first two studies were used to construct a scale to investigate the attitude towards HLPMM. This scale was applied in a nation wide survey and, as a result, four dimensions of the attitude were identified: (1) appraisal of the idea of HLPMM; (2) appraisal of HLPMM practice; (3) propensity to receive media messages promoting healthy lifestyle and (4) propensity to avoid such messages. Moreover, the survey results confirmed the hypotheses whereby a higher degree of individualism, a higher degree of authoritarianism, a weaker demanding orientation and generalised trust are related to a more positive attitude towards HLPMM. The aforementioned relationships indicate that producers of media messages promoting a healthy lifestyle need to take account of their audience's mentality, since knowledge of mental predispositions of the target audience may help them make the message more suitable for specific recipients. © The Author(s) 2015.

  13. Communication technologies in the study environment: institutional and personal media as a reflection of organisational structure

    Directory of Open Access Journals (Sweden)

    Anne Mette Thorhauge

    2012-09-01

    Full Text Available In this article, I will analyse and discuss two qualitative case studies concerning ICT in the study environment at the University of Copenhagen, Denmark. I will place special focus on the way in which organisational perspectives as well as technological affordances shape how communication technologies are integrated into organisational structures and practices on campus. This involves a comparison between course management systems on the one hand and students’ personal media (mobile phones, e-mails on the other hand, with regard to how these are used on campus. On the basis of this analysis, I will argue that the ways in which these technologies are used reflects two different perspectives on the interplay between communication technology and organisational structure: organisational structure as an anticipation of communication patterns implied in course management system’s design and implementation as well as organisational structure as a product of the use of personal media.

  14. Communication technology and social media: opportunities and implications for healthcare systems.

    Science.gov (United States)

    Weaver, Betsy; Lindsay, Bill; Gitelman, Betsy

    2012-09-30

    Electronic patient education and communications, such as email, text messaging, and social media, are on the rise in healthcare today. This article explores potential uses of technology to seek solutions in healthcare for such challenges as modifying behaviors related to chronic conditions, improving efficiency, and decreasing costs. A brief discussion highlights the role of technologies in healthcare informatics and considers two theoretical bases for technology implementation. Discussion focuses more extensively on the ability and advantages of electronic communication technology, such as e-mail, social media, text messaging, and electronic health records, to enhance patient-provider e-communications in nursing today. Effectiveness of e-communication in healthcare is explored, including recent and emerging applications designed to improve patient-provider connections and review of current evidence supporting positive outcomes. The conclusion addresses the vision of nurses' place in the vanguard of these developments.

  15. Health technology assessment and the media: more compatible than one may think?

    Science.gov (United States)

    Hivon, Myriam; Lehoux, Pascale; Rock, Melanie; Denis, Jean-Louis

    2012-05-01

    While the Health Technology Assessment (HTA) community has acknowledged the importance of public and consumer involvement in the HTA process, very few studies have examined how technology-related findings may be reported by the media to the broader public. This paper compares the content of press articles with the content of three Canadian HTA reports that respectively assess electroconvulsive therapy, first-trimester prenatal screening for Down syndrome, and prostate-specific antigen screening for prostate cancer. We qualitatively and quantitatively analyzed 186 press articles addressing the same technologies. Our results show that beyond stylistic emphasis, there is an important overlap between media coverage of these technologies and the content of HTA reports. Findings also highlight shared interests on which both researchers and journalists could build to enhance the communication of health information to the public.

  16. On the Ideological and Political Education Function of Mass Media%浅析大众传媒中的思想政治教育功能

    Institute of Scientific and Technical Information of China (English)

    乔俏; 吴婷婷

    2011-01-01

    在当前信息科技迅速发展的时代,大众传媒广泛而深刻地影响着民众的精神价值观构建和思想政治道德素养。因此,当前在进行思想政治教育的同时,绝不能忽视大众传媒的功能。%With the rapid development of information technology,the mass media has extensive and profound influences on building general public's qualities in ideological and political morality.Therefore,we should pay close attention on the functions of mass media while undertaking ideological and political education.

  17. Knowledge sharing through social media : investigating trends and technologies in a global marketing and advertising research company : original research

    National Research Council Canada - National Science Library

    Adamovic, Dina; Potgieter, Andrea; Mearns, Martie

    2012-01-01

    Background : The purpose of this study was to investigate social media technology trends in Nielsen - a global information and measurement company - and to establish how these technologies can help the company...

  18. The New Media And Heterotopic Technologies In The Philippines

    Directory of Open Access Journals (Sweden)

    Raul Pertierra

    2008-01-01

    Full Text Available Information overload is perhaps the most common frustration of our age. It strikes everyone: young and old, educated and uneducated, rich and poor, first world and third world. Human communication has taken on the qualities of the supernatural. Indeed it has surpassed it! Zeus could only rely on Mercury's speed to convey his commands; presently electronic messages zip around the globe and the universe at the speed of light. No wonder that new communication technologies often evoke notions of the supernatural. This paper deals with some of the unexpected effects of the new communication technologies, in particular for mobile phones. While the mobile has become the icon of connectedness, it also serves as the index of our disconnectedness with mundanity. This apparent contradiction generates inevitable anxieties often linked to the supernatural or the otherworldly.

  19. Multiple-relaxation-time lattice Boltzmann simulation for flow, mass transfer, and adsorption in porous media

    Science.gov (United States)

    Ma, Qiang; Chen, Zhenqian; Liu, Hao

    2017-07-01

    In this paper, to predict the dynamics behaviors of flow and mass transfer with adsorption phenomena in porous media at the representative elementary volume (REV) scale, a multiple-relaxation-time (MRT) lattice Boltzmann (LB) model for the convection-diffusion equation is developed to solve the transfer problem with an unsteady source term in porous media. Utilizing the Chapman-Enskog analysis, the modified MRT-LB model can recover the macroscopic governing equations at the REV scale. The coupled MRT-LB model for momentum and mass transfer is validated by comparing with the finite-difference method and the analytical solution. Moreover, using the MRT-LB method coupled with the linear driving force model, the fluid transfer and adsorption behaviors of the carbon dioxide in a porous fixed bed are explored. The breakthrough curve of adsorption from MRT-LB simulation is compared with the experimental data and the finite-element solution, and the transient concentration distributions of the carbon dioxide along the porous fixed bed are elaborated upon in detail. In addition, the MRT-LB simulation results show that the appearance time of the breakthrough point in the breakthrough curve is advanced as the mass transfer resistance in the linear driving force model increases; however, the saturation point is prolonged inversely.

  20. Communication technologies in the study environment: institutional and personal media as a reflection of organisational structure

    OpenAIRE

    Anne Mette Thorhauge

    2012-01-01

    In this article, I will analyse and discuss two qualitative case studies concerning ICT in the study environment at the University of Copenhagen, Denmark. I will place special focus on the way in which organisational perspectives as well as technological affordances shape how communication technologies are integrated into organisational structures and practices on campus. This involves a comparison between course management systems on the one hand and students’ personal media (mobile phones, ...

  1. Multivariate causal attribution and cost-effectiveness of a national mass media campaign in the Philippines.

    Science.gov (United States)

    Kincaid, D Lawrence; Do, Mai Phuong

    2006-01-01

    Cost-effectiveness analysis is based on a simple formula. A dollar estimate of the total cost to conduct a program is divided by the number of people estimated to have been affected by it in terms of some intended outcome. The direct, total costs of most communication campaigns are usually available. Estimating the amount of effect that can be attributed to the communication alone, however is problematical in full-coverage, mass media campaigns where the randomized control group design is not feasible. Single-equation, multiple regression analysis controls for confounding variables but does not adequately address the issue of causal attribution. In this article, multivariate causal attribution (MCA) methods are applied to data from a sample survey of 1,516 married women in the Philippines to obtain a valid measure of the number of new adopters of modern contraceptives that can be causally attributed to a national mass media campaign and to calculate its cost-effectiveness. The MCA analysis uses structural equation modeling to test the causal pathways and to test for endogeneity, biprobit analysis to test for direct effects of the campaign and endogeneity, and propensity score matching to create a statistically equivalent, matched control group that approximates the results that would have been obtained from a randomized control group design. The MCA results support the conclusion that the observed, 6.4 percentage point increase in modern contraceptive use can be attributed to the national mass media campaign and to its indirect effects on attitudes toward contraceptives. This net increase represented 348,695 new adopters in the population of married women at a cost of U.S. $1.57 per new adopter.

  2. Communication Media and Educational Technology: An Overview and Assessment with Reference to Communication Satellites.

    Science.gov (United States)

    Ohlman, Herbert

    In this survey and analysis of the present state and future trends of communication media and educational technology, particular emphasis is placed on the potential uses of communication satellites and the substitution of electronic transmission for physical distribution of educational materials. The author analyzes in detail the characteristics…

  3. 77 FR 74520 - Encore Clean Energy, Inc., Energy & Engine Technology Corp., Equity Media Holdings Corporation...

    Science.gov (United States)

    2012-12-14

    ... From the Federal Register Online via the Government Publishing Office SECURITIES AND EXCHANGE COMMISSION Encore Clean Energy, Inc., Energy & Engine Technology Corp., Equity Media Holdings Corporation, eTotalSource, Inc., Extensions, Inc., Firepond, Inc., and GNC Energy Corporation; Order Withdrawing...

  4. Encyclopedia of new media an essential reference to communication and technology

    CERN Document Server

    Jones, Steve

    2002-01-01

    ""From Space Invaders to digital television, the 275 entries explore the developments of computer and Web applications and related media. Most take a historical perspective to innovation, but many explain such concepts as access, firewalls, information design, linking, markup languages and usability. . . . This informed and up-to-date guide to emerging technologies is highly recommended to academic and public libraries.""

  5. 76 FR 40712 - Office of Special Education and Rehabilitative Services; Technology and Media Services for...

    Science.gov (United States)

    2011-07-11

    ... From the Federal Register Online via the Government Publishing Office DEPARTMENT OF EDUCATION Office of Special Education and Rehabilitative Services; Technology and Media Services for Individuals... Posny, Assistant Secretary for Special Education and Rehabilitative Services. BILLING CODE 4000-01-P ...

  6. Environmental Technology Verification; Baghouse Filtration Products TTG Inc., TG100 Filtration Media (Tested August 2012)

    Science.gov (United States)

    Baghouses are air pollution control devices used to control particulate emissions from stationary sources and are among the technologies evaluated by the APCT Center. Baghouses and their accompanying filter media have long been one of the leading particulate control techniques fo...

  7. Environmental Technology Verification, Baghouse Filtration Products TTG Inc., TG800 Filtration Media (Tested August 2012)

    Science.gov (United States)

    Baghouses are air pollution control devices used to control particulate emissions from stationary sources and are among the technologies evaluated by the APCT Center. Baghouses and their accompanying filter media have long been one of the leading particulate control techniques fo...

  8. Technological Utopia, Dystopia and Ambivalence: Teaching with Social Media at a South African University

    Science.gov (United States)

    Rambe, Patient; Nel, Liezel

    2015-01-01

    The discourse of social media adoption in higher education has often been funnelled through utopian and dystopian perspectives, which are polarised but determinist theorisations of human engagement with educational technologies. Consequently, these determinist approaches have obscured a broadened grasp of the situated, socially constructed nature…

  9. Integration of Study Abroad with Social Media Technologies and Decision-Making Applications

    Science.gov (United States)

    Deans, P. Candace

    2012-01-01

    This article describes the design and delivery of a program, "Global Business in a Digital World." The program integrates the use of social media technologies and business applications in a series of courses that include short-term study abroad components that focus on emerging markets. The objectives are to: (1) provide additional…

  10. Integration of Study Abroad with Social Media Technologies and Decision-Making Applications

    Science.gov (United States)

    Deans, P. Candace

    2012-01-01

    This article describes the design and delivery of a program, "Global Business in a Digital World." The program integrates the use of social media technologies and business applications in a series of courses that include short-term study abroad components that focus on emerging markets. The objectives are to: (1) provide additional…

  11. Current Issues and Trends in Multidimensional Sensing Technologies for Digital Media

    Science.gov (United States)

    Nagata, Noriko; Ohki, Hidehiro; Kato, Kunihito; Koshimizu, Hiroyasu; Sagawa, Ryusuke; Fujiwara, Takayuki; Yamashita, Atsushi; Hashimoto, Manabu

    Multidimensional sensing (MDS) technologies have numerous applications in the field of digital media, including the development of audio and visual equipment for human-computer interaction (HCI) and manufacture of data storage devices; furthermore, MDS finds applications in the fields of medicine and marketing, i.e., in e-marketing and the development of diagnosis equipment.

  12. Academic Use of Social Media Technologies as an Integral Element of Informatics Program Delivery in Malaysia

    Science.gov (United States)

    Lim, Jane See Yin; Harper, Barry; Chicharo, Joe F.

    2014-01-01

    Higher education institutions are currently examining how the current emerging technologies and social media applications can be integrated with the appropriate teaching pedagogies adopted by higher education institutions to provide students with learning experiences that take advantage of these new affordances. Due to the continuous and pervasive…

  13. Technological Utopia, Dystopia and Ambivalence: Teaching with Social Media at a South African University

    Science.gov (United States)

    Rambe, Patient; Nel, Liezel

    2015-01-01

    The discourse of social media adoption in higher education has often been funnelled through utopian and dystopian perspectives, which are polarised but determinist theorisations of human engagement with educational technologies. Consequently, these determinist approaches have obscured a broadened grasp of the situated, socially constructed nature…

  14. The Efficacy of Social Media Technologies in Academia: A Pedagogical Bliss or Digital Fad?

    Science.gov (United States)

    Kivunja, Charles

    2015-01-01

    Efficacy of a teaching strategy technically refers to the ability of that strategy to produce a desired or intended learning outcomes. To date, there is little information on the efficacy of social media technologies in academia and it is likely to be some time before their effectiveness is proven. It is therefore legitimate to ask the question,…

  15. Media violence.

    Science.gov (United States)

    Willis, E; Strasburger, V C

    1998-04-01

    American media are the most violent in the world, and American society is now paying a high price in terms of real life violence. Research has confirmed that mass media violence contributes to aggressive behavior, fear, and desensitization of violence. Television, movies, music videos, computer/video games are pervasive media and represent important influences on children and adolescents. Portraying rewards and punishments and showing the consequences of violence are probably the two most essential contextual factors for viewers as they interpret the meaning of what they are viewing on television. Public health efforts have emphasized public education, media literacy campaign for children and parents, and an increased use of technology to prevent access to certain harmful medial materials.

  16. The Effect of Contraceptive Knowledge on Fertility: The Roles of Mass Media and Social Networks.

    Science.gov (United States)

    Cheng, Kai-Wen

    2011-06-01

    This study examines the effect of contraceptive knowledge on fertility during the period when Taiwan's family planning programs were in effect. This study contributes to previous studies by directly measuring individual's contraceptive knowledge and fertility, as well as applying an instrumental variable approach to gauge the effect of contraceptive knowledge on fertility. The results indicate that mass media and social networks play important roles in disseminating contraceptive knowledge. This study finds that women transform their knowledge into behavior-that is, contraceptive knowledge reduces fertility, no matter which fertility metric is measured (life-time fertility or probability of giving birth).

  17. The Media of Relativity: Einstein and Telecommunications Technologies.

    Science.gov (United States)

    Canales, Jimena

    2015-07-01

    How are fundamental constants, such as "c" for the speed of light, related to the technological environments that produce them? Relativistic cosmology, developed first by Albert Einstein, depended on military and commercial innovations in telecommunications. Prominent physicists (Hans Reichenbach, Max Born, Paul Langevin, Louis de Broglie, and Léon Brillouin, among others) worked in radio units during WWI and incorporated battlefield lessons into their research. Relativity physicists, working at the intersection of physics and optics by investigating light and electricity, responded to new challenges by developing a novel scientific framework. Ideas about lengths and solid bodies were overhauled because the old Newtonian mechanics assumed the possibility of "instantaneous signaling at a distance." Einstein's universe, where time and space dilated, where the shortest path between two points was often curved and non-Euclidean, followed the rules of electromagnetic "signal" transmission. For these scientists, light's constant speed in the absence of a gravitational field-a fundamental tenet of Einstein's theory-was a lesson derived from communication technologies.

  18. Population-based evaluation of the 'LiveLighter' healthy weight and lifestyle mass media campaign.

    Science.gov (United States)

    Morley, B; Niven, P; Dixon, H; Swanson, M; Szybiak, M; Shilton, T; Pratt, I S; Slevin, T; Hill, D; Wakefield, M

    2016-04-01

    The Western Australian (WA) 'LiveLighter' (LL) mass media campaign ran during June-August and September-October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual ('why' change message), whereas supporting ads demonstrate simple changes to increase activity and eat healthier ('how' to change message). Cross-sectional surveys among population samples aged 25-49 were undertaken pre-campaign (N= 2012) and following the two media waves (N= 2005 and N= 2009) in the intervention (WA) and comparison state (Victoria) to estimate the population impact of LL. Campaign awareness was 54% after the first media wave and overweight adults were more likely to recall LL and perceive it as personally relevant. Recall was also higher among parents, but equal between socio-economic groups. The 'why' message about health-harms of overweight rated higher than 'how' messages about lifestyle change, on perceived message effectiveness which is predictive of health-related intention and behaviour change. State-by-time interactions showed population-level increases in self-referent thoughts about the health-harms of overweight (P campaign impact. However, sustained campaign activity will be needed to impact behaviour.

  19. Mass Spectrometry Based Lipidomics: An Overview of Technological Platforms

    Directory of Open Access Journals (Sweden)

    Harald C. Köfeler

    2012-01-01

    Full Text Available One decade after the genomic and the proteomic life science revolution, new ‘omics’ fields are emerging. The metabolome encompasses the entity of small molecules—Most often end products of a catalytic process regulated by genes and proteins—with the lipidome being its fat soluble subdivision. Within recent years, lipids are more and more regarded not only as energy storage compounds but also as interactive players in various cellular regulation cycles and thus attain rising interest in the bio-medical community. The field of lipidomics is, on one hand, fuelled by analytical technology advances, particularly mass spectrometry and chromatography, but on the other hand new biological questions also drive analytical technology developments. Compared to fairly standardized genomic or proteomic high-throughput protocols, the high degree of molecular heterogeneity adds a special analytical challenge to lipidomic analysis. In this review, we will take a closer look at various mass spectrometric platforms for lipidomic analysis. We will focus on the advantages and limitations of various experimental setups like ‘shotgun lipidomics’, liquid chromatography—Mass spectrometry (LC-MS and matrix assisted laser desorption ionization-time of flight (MALDI-TOF based approaches. We will also examine available software packages for data analysis, which nowadays is in fact the rate limiting step for most ‘omics’ workflows.

  20. Understanding Social Media Logic

    Directory of Open Access Journals (Sweden)

    José van Dijck

    2013-08-01

    Full Text Available Over the past decade, social media platforms have penetrated deeply into the mech­anics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, we examine the intricate dynamic between social media platforms, mass media, users, and social institutions by calling attention to social media logic—the norms, strategies, mechanisms, and economies—underpin­ning its dynamics. This logic will be considered in light of what has been identified as mass me­dia logic, which has helped spread the media's powerful discourse outside its institutional boundaries. Theorizing social media logic, we identify four grounding principles—programmabil­ity, popularity, connectivity, and datafication—and argue that these principles become increas­ingly entangled with mass media logic. The logic of social media, rooted in these grounding principles and strategies, is gradually invading all areas of public life. Besides print news and broadcasting, it also affects law and order, social activism, politics, and so forth. Therefore, its sustaining logic and widespread dissemination deserve to be scrutinized in detail in order to better understand its impact in various domains. Concentrating on the tactics and strategies at work in social media logic, we reassess the constellation of power relationships in which social practices unfold, raising questions such as: How does social media logic modify or enhance ex­isting mass media logic? And how is this new media logic exported beyond the boundaries of (social or mass media proper? The underlying principles, tactics, and strategies may be relat­ively simple to identify, but it is much harder to map the complex connections between plat­forms that distribute this logic: users that employ them, technologies that

  1. Mass Media Impact on Learning. 1978 Summary Report of the Annual Lake Okoboji Educational Media Leadership Conference (24th, Milford, Iowa, August 14-19, 1978).

    Science.gov (United States)

    Iowa Univ., Iowa City. Audiovisual Center.

    This summary report of the annual conference includes statements of participant concerns prepared for the planning committee, the keynote address on the impact of mass media on education by Nicholas Johnson with responses by Minaruth Galey and Jon Dunn, and reports from the groups which studied the seven subtopics identified in general sessions:…

  2. Using Web 2.0 and Social Media Technologies to Foster Proenvironmental Action

    Directory of Open Access Journals (Sweden)

    Matthew T. Ballew

    2015-08-01

    Full Text Available Research from a variety of disciplines suggests that online technologies (i.e., Web 2.0 and social media have considerable potential for spurring proenvironmental action; however, relatively little work examines how to effectively capitalize on these communication and organization tools. This review paper describes the Technologies for Proenvironmental Action Model (TPAM, a conceptual framework that explicates how different functions of Web 2.0 and social media (i.e., informational, relational, and experiential can generate and/or facilitate personal, social, and contextual pathways to environmentally responsible behaviors. As derived from the TPAM, the likelihood of achieving practical goals of increasing proenvironmental behaviors is enhanced when technological functions are matched to the different pathways to proenvironmental action. For example, the relational function of technologies, as exemplified by Social Networking Sites (SNSs, should be particularly effective in communicating social norms supportive of environmentally responsible behaviors. The TPAM is intended as a guide to develop novel approaches, research questions, and methodologies in leveraging Web 2.0 and social media technologies to promote proenvironmental action. Results will contribute to basic theory development and work in applied settings (e.g., local environmental organizations in order to effectively communicate and organize with different segments of the population to increase sustainable behaviors.

  3. Transparency and accountability in mass media campaigns about organ donation: a response to Morgan and Feeley.

    Science.gov (United States)

    Rady, Mohamed Y; McGregor, Joan L; Verheijde, Joseph L

    2013-11-01

    We respond to Morgan and Feeley's critique on our article "Mass Media in Organ Donation: Managing Conflicting Messages and Interests." We noted that Morgan and Feeley agree with the position that the primary aims of media campaigns are: "to educate the general public about organ donation process" and "help individuals make informed decisions" about organ donation. For those reasons, the educational messages in media campaigns should not be restricted to "information from pilot work or focus groups" but should include evidence-based facts resulting from a comprehensive literature research. We consider the controversial aspects about organ donation to be relevant, if not necessary, educational materials that must be disclosed in media campaigns to comply with the legal and moral requirements of informed consent. With that perspective in mind, we address the validity of Morgan and Feeley's claim that media campaigns have no need for informing the public about the controversial nature of death determination in organ donation. Scientific evidence has proven that the criteria for death determination are inconsistent with the Uniform Determination of Death Act and therefore potentially harmful to donors. The decision by campaign designers to use the statutory definition of death without disclosing the current controversies surrounding that definition does not contribute to improved informed decision making. We argue that if Morgan and Feeley accept the important role of media campaigns to enhance informed decision making, then critical controversies should be disclosed. In support of that premise, we will outline: (1) the wide-spread scientific challenges to brain death as a concept of death; (2) the influence of the donor registry and team-huddling on the medical care of potential donors; (3) the use of authorization rather than informed consent for donor registration; (4) the contemporary religious controversy; and (5) the effects of training desk clerks as organ

  4. 大众传媒中的霸权理论%On the Theory of Hegemony in Mass Media

    Institute of Scientific and Technical Information of China (English)

    季乃礼

    2012-01-01

    霸权理论认为大众传媒是为现有政权服务的,极力维护现有的社会秩序。霸权理论论述最为精到的是法兰克福学派学说,该学派认为大众传媒无论从内容还是形式上都导致了人们的批判能力的丧失,大众传媒操纵了民众,而政党通过操纵大众传媒影响公众。霸权理论提出后遭到了许多学者的批评,他们认为大众传媒是中立的,甚至有时是批判现有政权的。%According to the theory of hegemony,mass media serves some special interest groups,and maintains the status of current social system.Discussing it excellent in detail is Frankfort School,some scholars of this school think both content and formation of mass media resulting in the losses of people′s critical capability,and by this way,mass media has controlled the mass,and parties has influenced the public from controlling the mass media.The theory of hegemony is criticized by many scholars who think mass media are neutral,even sometimes critical in the current regime.

  5. Media analysis of the representations of fusion and other future energy technologies

    Energy Technology Data Exchange (ETDEWEB)

    Delicado, Ana; Schmidt, Luisa; Pereira, Sergio [Institute of Social Sciences of the University of Lisbon, Av. Prof. Anibal de Bettencourt, 9 1600-189 Lisbon (Portugal); Oltra, Christian; Prades, Ana [CISOT-CIEMAT. Gran Via de les Corts Catalanes 604, 4, 2, 08007 Barcelona (Spain)

    2015-07-01

    Media representations of energy have a relevant impact on public opinion and public support for investment in new energy sources. Fusion energy is one among several emerging energy technologies that requires a strong public investment on its research and development. This paper aims to characterise and compare the media representations of fusion and other emerging energy technologies in Portugal and in Spain. The emerging energy technologies selected for analysis are wave and tidal power, hydrogen, deep sea offshore wind power, energy applications of nanotechnology, bio-fuels from microalgae and IV generation nuclear fission. This work covered the news published in a selection of newspapers in Portugal and Spain between January 2007 and June 2013. (authors)

  6. The association between exposure to mass media and body dissatisfaction among Spanish adolescents.

    Science.gov (United States)

    Calado, María; Lameiras, María; Sepulveda, Ana R; Rodriguez, Yolanda; Carrera, María V

    2011-01-01

    Correlational research has found associations between magazine and television exposure and body dissatisfaction. However, this relation is not direct, and various psychological variables may moderate and/or mediate this relation, such as awareness and internalization of the thin ideals, comparing oneself with ideal body image or self-esteem, as well as the patient's body mass index (BMI). The aim of this study was to assess the association between magazine and television exposure and body dissatisfaction among Spanish adolescents by gender. A second aim was to determine the predictors of body dissatisfaction by gender. A cross-sectional national survey of 1,165 Spanish secondary students aged 14 to 16 years was conducted. Frequency exposure and type of TV program/magazine as well as other psychological variables, such as thin-ideal internalization and self-esteem, were associated with high levels of body dissatisfaction (BD) based on a cutoff point of 16 or above on the Eating Disorder Inventory (EDI) by gender. Multiple linear regressions were used to examine associations between body dissatisfaction, mass media topic exposure, BMI, and psychological variables. Mass media exposure to a specific kind of content, rather than to total exposure frequency, was more associated with body dissatisfaction in females versus males. In males, five factors accounted for 35% of the total variance of body dissatisfaction and were associated with lower TV and magazine exposure to fitness topics and lower self-esteem and with greater BMI, disordered eating behaviors, and awareness of the thin ideal. For females, high body dissatisfaction was associated with greater internalization of the thin ideal, disordered eating behaviors, BMI, and lower self-esteem (54% of total variance explained). There does not seem to be a clear association between media exposure and body dissatisfaction. Further research is necessary to enhance our understanding of how the media's role affects

  7. The use of the dusty-gas model for the description of mass transport with chemical reaction in porous media

    NARCIS (Netherlands)

    Veldsink, J.W.; Damme, R.M.J. van; Versteeg, G.F.; Swaaij, W.P.M. van

    1995-01-01

    In the present study, mass transport accompanied by chemical reactions in porous media is studied according to the Fick model and the dusty-gas model. For mass transport accompanied by a chemical reaction in catalyst structures showing a plane, line, or point of symmetry, the approximate analytical

  8. Social Media Use and Access to Digital Technology in US Young Adults in 2016

    Science.gov (United States)

    Johnson, Amanda L; Ilakkuvan, Vinu; Jacobs, Megan A; Graham, Amanda L; Rath, Jessica M

    2017-01-01

    Background In 2015, 90% of US young adults with Internet access used social media. Digital and social media are highly prevalent modalities through which young adults explore identity formation, and by extension, learn and transmit norms about health and risk behaviors during this developmental life stage. Objective The purpose of this study was to provide updated estimates of social media use from 2014 to 2016 and correlates of social media use and access to digital technology in data collected from a national sample of US young adults in 2016. Methods Young adult participants aged 18-24 years in Wave 7 (October 2014, N=1259) and Wave 9 (February 2016, N=989) of the Truth Initiative Young Adult Cohort Study were asked about use frequency for 11 social media sites and access to digital devices, in addition to sociodemographic characteristics. Regular use was defined as using a given social media site at least weekly. Weighted analyses estimated the prevalence of use of each social media site, overlap between regular use of specific sites, and correlates of using a greater number of social media sites regularly. Bivariate analyses identified sociodemographic correlates of access to specific digital devices. Results In 2014, 89.42% (weighted n, 1126/1298) of young adults reported regular use of at least one social media site. This increased to 97.5% (weighted n, 965/989) of young adults in 2016. Among regular users of social media sites in 2016, the top five sites were Tumblr (85.5%), Vine (84.7%), Snapchat (81.7%), Instagram (80.7%), and LinkedIn (78.9%). Respondents reported regularly using an average of 7.6 social media sites, with 85% using 6 or more sites regularly. Overall, 87% of young adults reported access or use of a smartphone with Internet access, 74% a desktop or laptop computer with Internet access, 41% a tablet with Internet access, 29% a smart TV or video game console with Internet access, 11% a cell phone without Internet access, and 3% none of these

  9. Social Media Use and Access to Digital Technology in US Young Adults in 2016.

    Science.gov (United States)

    Villanti, Andrea C; Johnson, Amanda L; Ilakkuvan, Vinu; Jacobs, Megan A; Graham, Amanda L; Rath, Jessica M

    2017-06-07

    In 2015, 90% of US young adults with Internet access used social media. Digital and social media are highly prevalent modalities through which young adults explore identity formation, and by extension, learn and transmit norms about health and risk behaviors during this developmental life stage. The purpose of this study was to provide updated estimates of social media use from 2014 to 2016 and correlates of social media use and access to digital technology in data collected from a national sample of US young adults in 2016. Young adult participants aged 18-24 years in Wave 7 (October 2014, N=1259) and Wave 9 (February 2016, N=989) of the Truth Initiative Young Adult Cohort Study were asked about use frequency for 11 social media sites and access to digital devices, in addition to sociodemographic characteristics. Regular use was defined as using a given social media site at least weekly. Weighted analyses estimated the prevalence of use of each social media site, overlap between regular use of specific sites, and correlates of using a greater number of social media sites regularly. Bivariate analyses identified sociodemographic correlates of access to specific digital devices. In 2014, 89.42% (weighted n, 1126/1298) of young adults reported regular use of at least one social media site. This increased to 97.5% (weighted n, 965/989) of young adults in 2016. Among regular users of social media sites in 2016, the top five sites were Tumblr (85.5%), Vine (84.7%), Snapchat (81.7%), Instagram (80.7%), and LinkedIn (78.9%). Respondents reported regularly using an average of 7.6 social media sites, with 85% using 6 or more sites regularly. Overall, 87% of young adults reported access or use of a smartphone with Internet access, 74% a desktop or laptop computer with Internet access, 41% a tablet with Internet access, 29% a smart TV or video game console with Internet access, 11% a cell phone without Internet access, and 3% none of these. Access to all digital devices with

  10. GLOBALIZATION AND MASS-MEDIA IN THE CONTEXT OF ECONOMIC CRISIS

    Directory of Open Access Journals (Sweden)

    Burtic Daniel

    2012-07-01

    Full Text Available Globalization is a reality that we cannot deny or run away from. The economic, political or social issues, even if they have a starting point, spread very quickly, covering large areas in a very short time. Modern communication systems enable crisis transfer. They also bring us information about the actions that have been taken in order to overcome those critical circumstances. Does recession have positive aspects, too? If it has, what are these positive aspects and how can they be used to produce highest benefits? We will try to describe the concepts we maintain by means of some notorious works written by authors with a vast experience, some of them being Noble Prize winners. The idea that we propose is to bring hope out of this situation generated by crisis and globalization. The economic crisis has created a huge opportunity to the mass-media system: it brings the required information to citizens from different nations. Taking this into account, mass-media has played and still plays an important part in making the people involved find solutions and communicate whenever the decision makers are trying to hide facts. With the help of innovation and transformation, let’s look for solutions to develop our abilities, relationships, products, markets and results. We should never forget that the greatest and most impressive changes are often born in times of crisis.

  11. Factors behind change in knowledge after a mass media campaign targeting periodontitis.

    Science.gov (United States)

    Mårtensson, C; Söderfeldt, B; Andersson, P; Halling, A; Renvert, S

    2006-02-01

    The aim of this study was to investigate changes in knowledge before and after a mass media campaign, in relation to social attributes, care system attributes and oral health aspects. The study was based on a questionnaire in a cohort design, sent out to 900 randomly sampled people aged 50-75 in Sweden. The response rate to the questionnaire before and after the campaign was 70% and 65% respectively. Sixty-four percent answered both questionnaires. Two questions addressed knowledge, while 10 questions aimed to measure social attributes, care system attributes and oral health aspects. Data were analysed for bivariate relations as to change in knowledge and social attributes, care system attributes and oral health aspects. Data were also analysed in multiple regression analysis with knowledge before, knowledge after and knowledge differences as dependent variables. The results showed that there were a number of independent variables with influence on the dependent variables. Of the social attributes, secondary education gave almost 10% (P important factors for knowledge about periodontitis were education, care utilization and perceived importance of oral health. In conclusion, this study demonstrates that mass media might increase knowledge about periodontitis as a health promotion strategy.

  12. A simple methodology for piloting and evaluating mass media interventions: an exploratory study.

    Science.gov (United States)

    Dale, Rachele; Hanbury, Andria

    2010-03-01

    To develop effective mass media health campaigns it is important to explore the behaviour-change techniques that make campaigns more or less effective. This exploratory study observed the behaviour-change techniques employed in two current healthy eating television programmes, and mapped these techniques onto key theoretical frameworks. Interviews were then conducted with six participants who watched the programmes, to identify which techniques were perceived to be more and less effective and to identify any disjunctures between the behaviour-change techniques used in the programmes and factors perceived by the participants to be particularly influential upon their healthy eating. The two programmes were found to use similar behaviour-change techniques, with a heavy reliance on providing general health motivation. Interviews revealed that participants perceived several specific barriers to eating healthily, felt the need for more specific guidance and emphasised the importance of identifying with the role models used in the programmes. Recommendations for future mass media health campaigns include the need to educate individuals about how to overcome specific barriers that they might face when trying to eat a healthy diet and to include a wider range of role models to encourage the audience to identify with the programme participants.

  13. The reporting of cervical cancer in the mass media: a study of UK newspapers.

    Science.gov (United States)

    Bell, L; Seale, C

    2011-05-01

    Cervical cancer disproportionately affects those in lower socio-economic groups. Mass media, including newspapers, are an important source of information about disease and how to prevent it. An analysis of UK national newspaper content between 2000 and 2009 is reported, assessing the extent to which information is provided about early signs and symptoms, risk factors and ways of preventing cervical cancer. The messages in newspapers targeted at readers in lower socio-economic groups are compared with the messages in other newspapers, and the impact of reporting the illness and death of the reality TV star, Jade Goody, on the level of medical information contained in articles is assessed. Tabloid or 'popular' newspapers are found to provide more information about early signs and symptoms, and no less information about risk factors, when compared with broadsheets or 'serious' papers. This is due to their greater use of personal stories of people with cervical cancer. The Jade Goody story was associated with an increase in information about early signs and symptoms, and about screening, but not (with the exception of the role played by social deprivation) about risk factors. Suggestions about how to approach public education via an entertainment format in mass media are made.

  14. NONPRESCRIPTION DRUG PROMOTION IN MASS-MEDIA PRINT PUBLICATION IN INDONESIA

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    FITA RAHMAWATI

    2007-01-01

    Full Text Available The objectives of the study were to identify whether nonprescription drug promotion in mass-media print publications in Indonesia complied with the regulations of “Keputusan Menteri Kesehatan No. 386/Men.Kes/SK/IV/1994” on drug promotion and WHO Ethical Criteria for Medicinal Drug Promotion, as well as to identify the type of information given to consumers. The study was conducted by random sampling of 110 advertisements from mass-media print publications from the year 2000 until 2004. The results of the study showed that only 1.8% of nonprescription drug advertisements complied with the regulations. The type of information advertised to consumers was the active ingredient(s (80.9%, major indications for use (98.2%, major precautions (9.1%, contra-indications (5.4%, side effects (20.9%, the name of the product or the brand name (100%, name of manufacturer or distributor (93.6%, address of manufacturer/distributor (45.5%, dosage (80.9%, and registration number (82.7%. Our findings showed that 27.3% advertisements did not list the active ingredient(s completely or used no International Nonproprietary Name (INN, and 44.5% advertisements contained claims of product effectiveness that were unsupported by clinical or other scientific evidence.

  15. Evolution of the Digital Society Reveals Balance between Viral and Mass Media Influence

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    Kleineberg, Kaj-Kolja; Boguñá, Marián

    2014-07-01

    Online social networks (OSNs) enable researchers to study the social universe at a previously unattainable scale. The worldwide impact and the necessity to sustain the rapid growth of OSNs emphasize the importance of unraveling the laws governing their evolution. Empirical results show that, unlike many real-world growing networked systems, OSNs follow an intricate path that includes a dynamical percolation transition. In light of these results, we present a quantitative two-parameter model that reproduces the entire topological evolution of a quasi-isolated OSN with unprecedented precision from the birth of the network. This allows us to precisely gauge the fundamental macroscopic and microscopic mechanisms involved. Our findings suggest that the coupling between the real preexisting underlying social structure, a viral spreading mechanism, and mass media influence govern the evolution of OSNs. The empirical validation of our model, on a macroscopic scale, reveals that virality is 4-5 times stronger than mass media influence and, on a microscopic scale, individuals have a higher subscription probability if invited by weaker social contacts, in agreement with the "strength of weak ties" paradigm.

  16. Effects of Mass Media action on the Axelrod Model with Social Influence

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    Rodríguez, Arezky H

    2010-01-01

    The use of {\\it dyadic interaction} between agents, in combination with {\\it homophily} (the principle that ``likes attract'') in the Axelrod model for the study of cultural dissemination has two important problems: the prediction of monoculture in large societies and an extremely narrow window of noise levels in which diversity with local convergence is obtained. Recently, the inclusion of {\\it social influence} has proven to overcome them (A. Flache and M. W. Macey, arXiv:0808.2710). Here we extend the Axelrod model with social influence interaction for the study of Mass Media effects through the inclusion of a super-agent which acts over the whole system and has nonnull overlap with each agent of the society. The dependence with different parameters as the initial social diversity, size effects, Mass Media strength and noise is outlined. Our results might be relevant in several socio-economic contexts and for the study of the emergence of collective behavior in complex social systems.

  17. The social image of drinking - mass media campaigns may inadvertently increase binge drinking.

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    Zimmermann, Friederike; Kohlmann, Karoline; Monter, Anne; Ameis, Nina

    2016-11-23

    Mass media campaigns that promote responsible drinking are rarely tested for their usefulness in reducing heavy alcohol consumption. Existing campaigns that appeal to responsible drinking while simultaneously displaying young people in social drinking situations may even have paradoxical effects. To examine such possible effects, we drew on a real-world media campaign, which we systematically modified on the basis of recent prototype research. We pilot tested questionnaires (using n = 41 participants), developed two different sets of posters in the style of an existing campaign (n = 39) and investigated their effectiveness (n = 102). In the main study, young men were randomly assigned to one of three conditions: sociable or unsociable binge drinker prototype condition or a control group. Outcome variables were intention, behavioural willingness, attitude, subjective norm, self-efficacy, prototype evaluation and prototype similarity with respect to binge drinking. Binge drinking as a habit was included to control for the fact that habitual drinking in social situations is hard to overcome and poses a particular challenge to interventions. The manipulation check showed that the experimental variation (sociable vs. unsociable drinker prototype condition) was successful. Results of the main study showed that the sociable drinker prototype condition resulted in a higher willingness and - for those with less of a habit - a higher intention to binge drink the next weekend. The unsociable drinker prototype condition had no effects. The results imply that the social components of mass media campaigns might inadvertently exacerbate binge drinking in young men. We therefore advocate against campaigns including aspects of alcohol consumption that might be positively associated with drinker prototype perception. Finally, we provide suggestions for future research.

  18. Lessons Learned from H1N1 Epidemic: The Role of Mass Media in Informing Physicians.

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    Gholami, Jaleh; Hosseini, Sayed Hamed; Ashoorkhani, Mahnaz; Majdzadeh, Reza

    2011-01-01

    Preparedness and response at the time of pandemic range from writing programs to conducting procedures as well as informing the target population. The present study was conducted to evaluate the awareness of general practitioners in Tehran, at the time of H1N1 pandemic. It also aimed to identify the main sources used for gathering information at each alert level. Two telephone surveys were conducted with a 4 month interval, at the beginning of H1N1 pandemic alert level 5 and 6, on 90 and 100 general practitioners, respectively. The knowledge of these physicians on the symptoms of H1N1 flu, the transmission methods, the preventative measures, and existing treatments along with the sources used for gathering information were assessed. While mass media was the main source of gathering information in the H1N1 pandemic alert level 5, more professional sources were used at the H1N1 pandemic alert level 6. Despite the acceptable improvement noted in the knowledge of the physicians during the two phases of the study, their understanding of the disease was believed to be less than the expected level based on H1N1 pandemic alert level. The routine use of mass media as one of the main sources of information gathering at the two stages of the study points out its importance in providing physicians with the required information at the time of H1N1 pandemic. Using adequate, up-to-date, but non-specialized media can fill the gap in information gathering, required for fighting pandemic.

  19. Effect of mass media and Internet on sexual behavior of undergraduates in Osogbo metropolis, Southwestern Nigeria

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    Asekun-Olarinmoye OS

    2014-01-01

    Full Text Available Olusesan S Asekun-Olarinmoye,1 Esther O Asekun-Olarinmoye,2 Wasiu O Adebimpe,2 Akin G Omisore21Department of Mass Communication, Babcock Business School, Babcock University, Ilisan-Remo, Ogun State, Nigeria; 2Department of Community Medicine, Faculty of Clinical Sciences, College of Health Sciences, Osun State University, Osogbo, Osun State, NigeriaIntroduction: The influence of media portrayals of sexual attitudes and normative expectations of young people at a critical developmental stage is of public health concern.Objectives: To examine the role of mass media and Internet utilization in shaping the sexual health attitudes and behaviors of young undergraduates in Osogbo metropolis, Osun State, Nigeria.Materials and methods: In a descriptive cross-sectional study, 400 undergraduates were selected using a multistage random sampling technique. Four hundred and fifty pretested, semistructured questionnaires were distributed; of these, 400 were returned properly filled. Data were analyzed using SPSS statistical software version 16.Results: Mean age of respondents ± standard deviation was 23.6±2.99 years. Most were aware of the various forms of mass media (>95%. Most (64.0% respondents spent 1–5 hours watching television, daily, and most used the Internet often. About 38.3% and 24.2% of respondents used the Internet and radio/television, respectively, as sources of information on sexual issues. Most respondents used the Internet for school assignments (83.0%, n=332, electronic mail (89.0%, n=356, and for accessing sexually explicit materials (74.5%, n=298. Most of the respondents (73.5% opined that the Internet has a bad influence on youths' sexual behavior, although accessing the Internet for sexual material or movies was acceptable to 25.3% of them. Of the 226 respondents who had ever had sex, 226 (100%, 37 (16.4%, 31 (13.7%, and 10 (4.4% practiced coitus, oral sex, masturbation, and anal sex, respectively; 122 (54.0% always used condoms

  20. Medical student attitudes toward video games and related new media technologies in medical education.

    Science.gov (United States)

    Kron, Frederick W; Gjerde, Craig L; Sen, Ananda; Fetters, Michael D

    2010-06-24

    Studies in K-12 and college students show that their learning preferences have been strongly shaped by new media technologies like video games, virtual reality environments, the Internet, and social networks. However, there is no known research on medical students' game experiences or attitudes towards new media technologies in medical education. This investigation seeks to elucidate medical student experiences and attitudes, to see whether they warrant the development of new media teaching methods in medicine. Medical students from two American universities participated. An anonymous, 30-item, cross-sectional survey addressed demographics, game play experience and attitudes on using new media technologies in medical education. Statistical analysis identified: 1) demographic characteristics; 2) differences between the two universities; 3) how video game play differs across gender, age, degree program and familiarity with computers; and 4) characteristics of students who play most frequently. 217 medical students participated. About half were female (53%). Respondents liked the idea of using technology to enhance healthcare education (98%), felt that education should make better use of new media technologies (96%), and believed that video games can have educational value (80%). A majority (77%) would use a multiplayer online healthcare simulation on their own time, provided that it helped them to accomplish an important goal. Men and women agreed that they were most inclined to use multiplayer simulations if they were fun (97%), and if they helped to develop skill in patient interactions (90%). However, there was significant gender dissonance over types of favorite games, the educational value of video games, and the desire to participate in games that realistically replicated the experience of clinical practice. Overall, medical student respondents, including many who do not play video games, held highly favorable views about the use of video games and related new