WorldWideScience

Sample records for technology marketing market

  1. Marketing technology in macroeconomics.

    Science.gov (United States)

    Tamegawa, Kenichi

    2012-01-01

    In this paper, we incorporate a marketing technology into a dynamic stochastic general equilibrium model by assuming a matching friction for consumption. An improvement in matching can be interpreted as an increase in matching technology, which we call marketing technology because of similar properties. Using a simulation analysis, we confirm that a positive matching technology shock can increase output and consumption.

  2. Marketing technologically advanced products

    NARCIS (Netherlands)

    Bender, Horst

    1989-01-01

    This paper calls for a merger of technology and marketing under a customer value perspective; for an enhancement of the traditional technological innovation orientation of the technology-based firm with a market thrust. It establishes technology-based products as product-service offerings that are d

  3. Market Leadership Through Technology

    DEFF Research Database (Denmark)

    Claussen, Jörg; Kretschmer, Tobias; Spengler, Thomas

    .S. market for handheld game consoles, we show that backward compatibility lets incumbents transfer network effects from the old generation to the new to some extent but that it also reduces supply of new software. We examine the tradeoff between technological progress and backward compatibility and find...... that backward compatibility matters less if there is a large technological leap between two generations. We subsequently use our results to assess the role of backward compatibility as a strategy to sustain market leadership....

  4. Market Leadership Through Technology

    DEFF Research Database (Denmark)

    Claussen, Jörg; Kretschmer, Tobias; Spengler, Thomas

    .S. market for handheld game consoles, we show that backward compatibility lets incumbents transfer network effects from the old generation to the new to some extent but that it also reduces supply of new software. We examine the tradeoff between technological progress and backward compatibility and find...... that backward compatibility matters less if there is a large technological leap between two generations. We subsequently use our results to assess the role of backward compatibility as a strategy to sustain market leadership....

  5. Marketing.

    Science.gov (United States)

    Doyle, Peter

    1987-01-01

    Explores the role of marketing in the modern firm and the key tasks of marketing management. Defines the term "marketing" and discusses it as an economic concept. Discusses three key marketing principals. (RKM)

  6. 2010 Solar Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    2011-11-01

    The U.S. Department of Energy (DOE) 2010 Solar Technologies Market Report details the market conditions and trends for photovoltaic (PV) and concentrating solar power (CSP) technologies. Produced by the National Renewable Energy Laboratory (NREL), the report provides a comprehensive overview of the solar electricity market and identifies successes and trends within the market from both global and national perspectives.

  7. Essays on marketing strategy in technology-intensive markets

    NARCIS (Netherlands)

    Stremersch, S.

    2001-01-01

    Marketing scholars have only recently started to explore the strategic marketing challenges faced by firms in technology-intensity (TI) markets. Still, technology is at the core of many contemporary markets and TI markets are unique because of their knowledge-intensity and technological turbulence.

  8. Technology to Market Fact Sheet

    Energy Technology Data Exchange (ETDEWEB)

    None

    2016-02-01

    This fact sheet is an overview of the Technology to Market subprogram at the U.S. Department of Energy SunShot Initiative. The SunShot Initiative’s Technology to Market subprogram builds on SunShot’s record of moving groundbreaking and early-stage technologies and business models through developmental phases to commercialization. Technology to Market targets two known funding gaps: those that occur at the prototype commercialization stage and those at the commercial scale-up stage.

  9. Entrepreneurship, Emerging Technologies, Emerging Markets

    NARCIS (Netherlands)

    Thukral, Inderpreet S.; Von Ehr, James; Groen, Aard J.; Sijde, van der Peter; Adham, Khairul Akmaliah

    2008-01-01

    Academics and practitioners alike have long understood the benefits, if not the risks, of both emerging markets and emerging technologies.Yet it is only recently that foresighted firms have embraced emerging technologies and emerging markets through entrepreneurial activity. Emerging technologies an

  10. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  11. 2015 Wind Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, Ryan [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Bolinger, Mark [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Barbose, Galen [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Darghouth, Naim [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Hoen, Ben [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Mills, Andrew [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Rand, Joe [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Millstein, Dev [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Porter, Kevin [Exeter Associates, Columbia, MD (United States); Widiss, Rebecca [Exeter Associates, Columbia, MD (United States); Oteri, Frank [National Renewable Energy Lab. (NREL), Golden, CO (United States); Tegen, Suzanne [National Renewable Energy Lab. (NREL), Golden, CO (United States); Tian, Tian [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2016-08-01

    This annual report--now in its tenth year--provides a detailed overview of developments and trends in the U.S. wind power market, with a particular focus on 2015. The report begins with an overview of key installation trends and then covers an array of industry and technology trends. The report also discusses project performance, wind turbine prices, project costs, operations and maintenance expenses, and prices paid for wind power in the United States. The report examines policy and market factors impacting the domestic wind power market and provides a preview of possible near-term market developments, expenses, and prices paid for wind power in the United States. The report examines policy and market factors impacting the domestic wind power market and provides a preview of possible near-term market developments.

  12. Information Technologies In Transformation Of Marketing Activity

    OpenAIRE

    Nina Ilarionova

    2011-01-01

    The goal of the paper is to provide a comprehensive review of marketing issues influenced by information technologies. The macro-environment of marketing activity, strategic issues like marketing philosophy, marketing research and segmentation as well as marketing mix were analysed. The main findings are the following: IT advances do change every element of marketing activity of any company, offering both opportunities and threats.

  13. 2008 Solar Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    none,

    2010-01-29

    The focus of this report is the U.S. solar electricity market, including photovoltaic (PV) and concentrating solar power (CSP) technologies. The report is organized into five chapters. Chapter 1 provides an overview of global and U.S. installation trends. Chapter 2 presents production and shipment data, material and supply chain issues, and solar industry employment trends. Chapter 3 presents cost, price, and performance trends. Chapter 4 discusses policy and market drivers such as recently passed federal legislation, state and local policies, and developments in project financing. Chapter 5 provides data on private investment trends and near-term market forecasts.

  14. 2012 Vehicle Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Davis, Stacy Cagle [ORNL; Diegel, Susan W [ORNL; Boundy, Robert Gary [ORNL

    2013-03-01

    The Oak Ridge National Laboratory s Center for Transportation Analysis developed and published the first Vehicle Technologies Market Report in 2008. Three editions of the report have been published since that time. This 2012 report details the major trends in U.S. light vehicle and medium/heavy truck markets as well as the underlying trends that caused them. The opening section on Energy and Economics discusses the role of transportation energy and vehicle markets on a national scale. The following section examines light-duty vehicle use, markets, manufacture, and supply chains. The discussion of medium and heavy trucks offers information on truck sales and fuel use. The technology section offers information on alternative fuel vehicles and infrastructure, and the policy section concludes with information on recent, current, and near-future Federal policies like the Corporate Average Fuel Economy standards.

  15. On Market-Oriented Technological Innovation

    Institute of Scientific and Technical Information of China (English)

    CAO Li-he; WANG Jian-pei

    2003-01-01

    Technological innovations, the lifeline of enterprises, should originate from and endure the test of the market. Technological innovations are not only related to technology but more so to marketing. Hence, technological innovations should be market-oriented and relative marketing operations should be enhanced.

  16. 2014 Vehicle Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Davis, Stacy Cagle [Oak Ridge National Lab. (ORNL), Oak Ridge, TN (United States); Diegel, Susan W [Oak Ridge National Lab. (ORNL), Oak Ridge, TN (United States); Boundy, Robert Gary [Oak Ridge National Lab. (ORNL), Oak Ridge, TN (United States); Moore, Sheila A [Oak Ridge National Lab. (ORNL), Oak Ridge, TN (United States)

    2015-03-01

    This is the sixth edition of this report, which details the major trends in U.S. light-duty vehicle and medium/heavy truck markets as well as the underlying trends that caused them. This report is supported by the U.S. Department of Energy s (DOE) Vehicle Technologies Office (VTO), and, in accord with its mission, pays special attention to the progress of high-efficiency and alternative-fuel technologies. After opening with a discussion of energy and economics, this report features a section each on the light-duty vehicle and heavy/medium truck markets, and concluding with a section each on technology and policy. The first section on Energy and Economics discusses the role of transportation energy and vehicle markets on a national (and even international) scale. The following section examines Light-Duty Vehicle use, markets, manufacture, and supply chains. The discussion of Medium and Heavy Trucks offers information on truck sales and technologies specific to heavy trucks. The Technology section offers information on alternative fuel vehicles and infrastructure, and the Policy section concludes with information on recent, current, and near-future Federal policies like the Corporate Average Fuel Economy standards. In total, the information contained in this report is intended to communicate a fairly complete understanding of U.S. highway transportation energy through a series of easily digestible tables and figures.

  17. 2015 Vehicle Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Davis, Stacy C. [Oak Ridge National Lab. (ORNL), Oak Ridge, TN (United States); Williams, Susan E. [Oak Ridge National Lab. (ORNL), Oak Ridge, TN (United States); Boundy, Robert G. [Roltek, Inc., Clinton, TN (United States); Moore, Sheila [Oak Ridge National Lab. (ORNL), Oak Ridge, TN (United States)

    2016-04-01

    This is the seventh edition of the Vehicle Technologies Market Report, which details the major trends in U.S. light-duty vehicle and medium/heavy truck markets as well as the underlying trends that caused them. This report is supported by the U.S. Department of Energy s (DOE) Vehicle Technologies Office (VTO), and, in accord with its mission, pays special attention to the progress of high-efficiency and alternative-fuel technologies. After opening with a discussion of energy and economics, this report features a section each on the light-duty vehicle and heavy/medium truck markets, and concluding with a section each on technology and policy. The first section on Energy and Economics discusses the role of transportation energy and vehicle markets on a national (and even international) scale. For example, Figures 12 through 14 discuss the connections between global oil prices and U.S. GDP, and Figures 22 and 23 show U.S. employment in the automotive sector. The following section examines Light-Duty Vehicle use, markets, manufacture, and supply chains. Figures 27 through 63 offer snapshots of major light-duty vehicle brands in the United States and Figures 70 through 81 examine the performance and efficiency characteristics of vehicles sold. The discussion of Medium and Heavy Trucks offers information on truck sales (Figures 90 through 94) and fuel use (Figures 97 through 100). The Technology section offers information on alternative fuel vehicles and infrastructure (Figures 105 through 118), and the Policy section concludes with information on recent, current, and near-future Federal policies like the Corporate Average Fuel Economy standard (Figures 130 through 137). In total, the information contained in this report is intended to communicate a fairly complete understanding of U.S. highway transportation energy through a series of easily digestible nuggets. Suggestions for future expansion, additional information, or other improvements are most welcome.

  18. 2016 Vehicle Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Davis, Stacy Cagle [Oak Ridge National Lab. (ORNL), Oak Ridge, TN (United States); Williams, Susan E. [Oak Ridge National Lab. (ORNL), Oak Ridge, TN (United States); Boundy, Robert Gary [Oak Ridge National Lab. (ORNL), Oak Ridge, TN (United States); Moore, Sheila A. [Oak Ridge National Lab. (ORNL), Oak Ridge, TN (United States)

    2017-05-01

    This is the seventh edition of this report, which details the major trends in U.S. light-duty vehicle and medium/heavy truck markets. This report is supported by the U.S. Department of Energy s (DOE) Vehicle Technologies Office (VTO), and, in accord with its mission, pays special attention to the progress of high-efficiency and alternative-fuel technologies. After opening with a discussion of energy and economics, this report features a section each on the light-duty vehicle and heavy/medium truck markets, and concluding with a section each on technology and policy. The first section on Energy and Economics discusses the role of transportation energy and vehicle markets on a national (and even international) scale. For example, Figures 12 through 14 discuss the connections between global oil prices and U.S. GDP, and Figures 21 and 22 show U.S. employment in the automotive sector. The following section examines Light-Duty Vehicle use, markets, manufacture, and supply chains. Figures 27 through 69 offer snapshots of major light-duty vehicle brands in the United States and Figures 73 through 85 examine the performance and efficiency characteristics of vehicles sold. The discussion of Medium and Heavy Trucks offers information on truck sales (Figures 94 through 98) and fuel use (Figures 101 through 104). The Technology section offers information on alternative fuel vehicles and infrastructure (Figures 109 through 123), and the Policy section concludes with information on recent, current, and near-future Federal policies like the Corporate Average Fuel Economy standard (Figures 135 through 142). In total, the information contained in this report is intended to communicate a fairly complete understanding of U.S. highway transportation energy through a series of easily digestible nuggets. Suggestions for future expansion, additional information, or other improvements are most welcome.

  19. 2013 Vehicle Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Davis, Stacy Cagle [ORNL; Williams, Susan E [ORNL; Boundy, Robert Gary [ORNL; Moore, Sheila A [ORNL

    2014-03-01

    This is the fifth edition of this report, which details the major trends in U.S. light-duty vehicle and medium/heavy truck markets as well as the underlying trends that caused them. This report is supported by the U.S. Department of Energy s (DOE) Vehicle Technologies Office (VTO), and, in accord with its mission, pays special attention to the progress of high-efficiency and alternative-fuel technologies. After opening with a discussion of energy and economics, this report features a section each on the light-duty vehicle and heavy/medium truck markets, and concluding with a section each on technology and policy. The first section on Energy and Economics discusses the role of transportation energy and vehicle markets on a national (and even international) scale. For example, Figures 12 through 14 discuss the connections between global oil prices and U.S. GDP, and Figures 21 and 22 show U.S. employment in the automotive sector. The following section examines Light-Duty Vehicle use, markets, manufacture, and supply chains. Figures 24 through 51 offer snapshots of major light-duty vehicle brands in the U.S. and Figures 56 through 64 examine the performance and efficiency characteristics of vehicles sold. The discussion of Medium and Heavy Trucks offers information on truck sales (Figures 73 through 75) and fuel use (Figures 78 through 81). The Technology section offers information on alternative fuel vehicles and infrastructure (Figures 84 through 95), and the Policy section concludes with information on recent, current, and near-future Federal policies like the Corporate Average Fuel Economy standard (Figures 106 through 110). In total, the information contained in this report is intended to communicate a fairly complete understanding of U.S. highway transportation energy through a series of easily digestible nuggets.

  20. 2014 Wind Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, R; Bolinger, M.

    2015-08-01

    According to the 2014 Wind Technologies Market Report, total installed wind power capacity in the United States grew at a rate of eight percent in 2014, bringing the United States total installed capacity to nearly 66 gigawatts (GW), which ranks second in the world and meets 4.9 percent of U.S. end-use electricity demand in an average year. In total, 4,854 MW of new wind energy capacity were installed in the United States in 2014. The 2014 Wind Technologies Market Report also finds that wind energy prices are at an all-time low and are competitive with wholesale power prices and traditional power sources across many areas of the United States. Additionally, a new trend identified by the 2014 Wind Technologies Market Report shows utility-scale turbines with larger rotors designed for lower wind speeds have been increasingly deployed across the country in 2014. The findings also suggest that the success of the U.S. wind industry has had a ripple effect on the American economy, supporting 73,000 jobs related to development, siting, manufacturing, transportation, and other industries.

  1. 2011 Vehicle Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Davis, Stacy Cagle [ORNL; Boundy, Robert Gary [ORNL; Diegel, Susan W [ORNL

    2012-02-01

    This report details the major trends in U.S. light-duty vehicle and medium/heavy truck markets as well as the underlying trends that caused them. This report is supported by the U.S. Department of Energy s (DOE) Vehicle Technologies Program (VTP), and, in accord with its mission, pays special attention to the progress of high-efficiency and alternative-fuel technologies. This third edition since this report was started in 2008 offers several marked improvements relative to its predecessors. Most significantly, where earlier editions of this report focused on supplying information through an examination of market drivers, new vehicle trends, and supplier data, this edition uses a different structure. After opening with a discussion of energy and economics, this report features a section each on the light-duty vehicle and heavy/medium truck markets, and concluding with a section each on technology and policy. In addition to making this sectional re-alignment, this year s edition of the report also takes a different approach to communicating information. While previous editions relied heavily on text accompanied by auxiliary figures, this third edition relies primarily on charts and graphs to communicate trends. Any accompanying text serves to introduce the trends communication by the graphic and highlight any particularly salient observations. The opening section on Energy and Economics discusses the role of transportation energy and vehicle markets on a national (and even international) scale. For example, Figures 11 through 13 discuss the connections between global oil prices and U.S. GDP, and Figures 20 and 21 show U.S. employment in the automotive sector. The following section examines Light-Duty Vehicle use, markets, manufacture, and supply chains. Figures 26 through 33 offer snapshots of major light-duty vehicle brands in the U.S. and Figures 38 through 43 examine the performance and efficiency characteristics of vehicles sold. The discussion of Medium and

  2. 2008 Solar Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Price, S.; Margolis, R.; Barbose, G.; Bartlett, J.; Cory, K.; Couture, T.; DeCesaro, J.; Denholm, P.; Drury, E.; Frickel, M.; Hemmeline, C.; Mendelsohn, T.; Ong, S.; Pak, A.; Poole, L.; Peterman, C.; Schwabe, P.; Soni, A.; Speer, B.; Wiser, R.; Zuboy, J.; James, T.

    2010-01-01

    The focus of this report is the U.S. solar electricity market, including photovoltaic (PV) and concentrating solar power (CSP) technologies. The report is organized into five chapters. Chapter 1 provides an overview of global and U.S. installation trends. Chapter 2 presents production and shipment data, material and supply chain issues, and solar industry employment trends. Chapter 3 presents cost, price, and performance trends. Chapter 4 discusses policy and market drivers such as recently passed federal legislation, state and local policies, and developments in project financing. Chapter 5 provides data on private investment trends and near-term market forecasts. Highlights of this report include: (1) The global PV industry has seen impressive growth rates in cell/module production during the past decade, with a 10-year compound annual growth rate (CAGR) of 46% and a 5-year CAGR of 56% through 2008. (2) Thin-film PV technologies have grown faster than crystalline silicon over the past 5 years, with a 10-year CAGR of 47% and a 5-year CAGR of 87% for thin-film shipments through 2008. (3) Global installed PV capacity increased by 6.0 GW in 2008, a 152% increase over 2.4 GW installed in 2007. (4) The United States installed 0.34 GW of PV capacity in 2008, a 63% increase over 0.21 GW in 2007. (5) Global average PV module prices dropped 23% from $4.75/W in 1998 to $3.65/W in 2008. (6) Federal legislation, including the Emergency Economic Stabilization Act of 2008 (EESA, October 2008) and the American Recovery and Reinvestment Act (ARRA, February 2009), is providing unprecedented levels of support for the U.S. solar industry. (7) In 2008, global private-sector investment in solar energy technology topped $16 billion, including almost $4 billion invested in the United States. (8) Solar PV market forecasts made in early 2009 anticipate global PV production and demand to increase fourfold between 2008 and 2012, reaching roughly 20 GW of production and demand by 2012. (9

  3. 2010 Vehicle Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Ward, Jacob [U.S. Department of Energy; Davis, Stacy Cagle [ORNL; Diegel, Susan W [ORNL

    2011-06-01

    In the past five years, vehicle technologies have advanced on a number of fronts: power-train systems have become more energy efficient, materials have become more lightweight, fuels are burned more cleanly, and new hybrid electric systems reduce the need for traditional petroleum-fueled propulsion. This report documents the trends in market drivers, new vehicles, and component suppliers. This report is supported by the U.S. Department of Energy s (DOE s) Vehicle Technologies Program, which develops energy-efficient and environmentally friendly transportation technologies that will reduce use of petroleum in the United States. The long-term aim is to develop "leap frog" technologies that will provide Americans with greater freedom of mobility and energy security, while lowering costs and reducing impacts on the environment.

  4. 2008 Vehicle Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Ward, J.; Davis, S.

    2009-07-01

    In the past five years, vehicle technologies have advanced on a number of fronts: power-train systems have become more energy efficient, materials have become more lightweight, fuels are burned more cleanly, and new hybrid electric systems reduce the need for traditional petroleum-fueled propulsion. This report documents the trends in market drivers, new vehicles, and component suppliers. This report is supported by the Department of Energy's (DOE's) Vehicle Technologies Program, which develops energy-efficient and environmentally friendly highway transportation technologies that will reduce use of petroleum in the United States. The long-term aim is to develop 'leap frog' technologies that will provide Americans with greater freedom of mobility and energy security, while lowering costs and reducing impacts on the environment.

  5. Marketing marketing

    OpenAIRE

    Alsem, K.J.

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede branding en onderscheidende zichtbaarheid juist van belang. Met de groei van big data en het belang van onbewust gedrag, zullen vooral die marketeers in de toekomst succesvol zijn die de consument het b...

  6. Exploring the Market for Breakthrough Technologies

    NARCIS (Netherlands)

    Ortt, J. Roland; Langley, David J.; Pals, Nico

    2007-01-01

    In this article, the gap between futures research (long term) and market research (short term) is closed in two ways. Firstly, by describing methods of market exploration that can be used earlier on in the process of development and diffusion of breakthrough technologies, so market research can be a

  7. Exploring the Market for Breakthrough Technologies

    NARCIS (Netherlands)

    Ortt, J. Roland; Langley, David J.; Pals, Nico

    2007-01-01

    In this article, the gap between futures research (long term) and market research (short term) is closed in two ways. Firstly, by describing methods of market exploration that can be used earlier on in the process of development and diffusion of breakthrough technologies, so market research can be

  8. Marketing margins and agricultural technology in Mozambique

    DEFF Research Database (Denmark)

    Arndt, Channing; Jensen, Henning Tarp; Robinson, Sherman

    2000-01-01

    Improvements in agricultural productivity and reductions in marketing costs in Mozambique are analysed using a computable general equilibrium (CGE) model. The model incorporates detailed marketing margins and separates household demand for marketed and home-produced goods. Individual simulations...... of improved agricultural technology and lower marketing margins yield welfare gains across the economy. In addition, a combined scenario reveals significant synergy effects, as gains exceed the sum of gains from the individual scenarios. Relative welfare improvements are higher for poor rural households...

  9. 2008 Geothermal Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Cross, J.; Freeman, J.

    2009-07-01

    This report describes market-wide trends for the geothermal industry throughout 2008 and the beginning of 2009. It begins with an overview of the U.S. DOE's Geothermal Technology Program's (GTP's) involvement with the geothermal industry and recent investment trends for electric generation technologies. The report next describes the current state of geothermal power generation and activity within the United States, costs associated with development, financing trends, an analysis of the levelized cost of energy (LCOE), and a look at the current policy environment. The report also highlights trends regarding direct use of geothermal energy, including geothermal heat pumps (GHPs). The final sections of the report focus on international perspectives, employment and economic benefits from geothermal energy development, and potential incentives in pending national legislation.

  10. Marketing marketing

    NARCIS (Netherlands)

    Alsem, K.J.

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede brand

  11. 2015 Wind Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, Ryan [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States). Electricity Markets and Policy Group; Bolinger, Mark [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States). Electricity Markets and Policy Group; Barbose, Galen [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Darghouth, Naim [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Hoen, Ben [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Mills, Andrew [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Rand, Joe [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Millstein, Dev [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Porter, Kevin [Exeter Associates, Columbia, MD (United States); Widiss, Rebecca [Exeter Associates, Columbia, MD (United States); Oteri, Frank [National Renewable Energy Lab. (NREL), Golden, CO (United States); Tegen, Suzanne [National Renewable Energy Lab. (NREL), Golden, CO (United States); Tian, Tian [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2016-08-03

    Annual wind power capacity additions in the United States surged in 2015 and are projected to continue at a rapid clip in the coming five years. Recent and projected near-term growth is supported by the industry’s primary federal incentive—the production tax credit (PTC)—having been extended for several years (though with a phase-down schedule, described further on pages 68-69), as well as a myriad of state-level policies. Wind additions are also being driven by improvements in the cost and performance of wind power technologies, yielding low power sales prices for utility, corporate, and other purchasers. At the same time, the prospects for growth beyond the current PTC cycle remain uncertain: growth could be blunted by declining federal tax support, expectations for low natural gas prices, and modest electricity demand growth. This annual report—now in its tenth year—provides a detailed overview of developments and trends in the U.S. wind power market, with a particular focus on 2015. The report begins with an overview of key installation-related trends: trends in U.S. wind power capacity growth; how that growth compares to other countries and generation sources; the amount and percentage of wind energy in individual states; the status of offshore wind power development; and the quantity of proposed wind power capacity in various interconnection queues in the United States. Next, the report covers an array of wind power industry trends: developments in turbine manufacturer market share; manufacturing and supply-chain developments; wind turbine and component imports into and exports from the United States; project financing developments; and trends among wind power project owners and power purchasers. The report then turns to a summary of wind turbine technology trends: turbine size, hub height, rotor diameter, specific power, and IEC Class. After that, the report discusses wind power performance, cost, and pricing trends. In so doing, it describes

  12. 2008 Geothermal Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Jonathan Cross

    2009-07-01

    This report describes market-wide trends for the geothermal industry throughout 2008 and the beginning of 2009. It begins with an overview of the GTP’s involvement with the geothermal industry and recent investment trends for electric generation technologies. The report next describes the current state of geothermal power generation and activity within the United States, costs associated with development, financing trends, an analysis of the levelized cost of energy (LCOE), and a look at the current policy environment. The report also highlights trends regarding direct use of geothermal energy, including GHPs.† The final sections of the report focus on international perspectives, employment and economic benefits from geothermal energy development, and potential incentives in pending national legislation.

  13. COMPLEMENTARITY OF INFORMATION TECHNOLOGY AND MARKETING CAPABILITIES

    Directory of Open Access Journals (Sweden)

    RAUL ALEXANDRU HUȚU

    2015-04-01

    Full Text Available This paper study the relation between information technology and marketing capabilities. The interface between marketing and information technology forms the subject of numerous empirical and conceptual research. The expanding adoption of information technology in marketing implies the knowledge about the e-marketing capabilities development factors and the potential of these capabilities to generate competitive advantage and to improve firm’s performance. The results of recent studies highlight that organizations witch integrate information technology in marketing processes can improve results in customer acquisition and retention processes, also provides other benefits like share growth and cost reduction and it also improve the firms marketing functions. The aim of this exploratory research is to identify the antecedents of e-marketing and technological capabilities of the firm. Understanding this link is arguably one of the key challenges facing organizations in today’s highly dynamic environment.. It is also critical for marketing managers not only for determining strategic investments of resources but also for demonstrating marketing return on activities. E-marketing not only has a tremendous potential for growth but also poses unique challenges for all organisations, incumbents or new entrants.

  14. Managing Licensing in a Market for Technology

    DEFF Research Database (Denmark)

    Arora, Ashish; Rønde, Thomas; Fosfuri, Andrea

    licensing opportunities since the rewards for licensing are (optimally) weaker than those for product market profits. This distortion is stronger when production-based incentives are more powerful, making centralization more attractive. Growth of technology markets favors centralization and drives higher...... the technology makes licensing decisions—to centralized licensing. The business unit has superior information about licensing opportunities but may not have the appropriate incentives because its rewards depend upon product market performance. If licensing is decentralized, the business unit forgoes valuable...

  15. Managing Licensing in a Market for Technology

    DEFF Research Database (Denmark)

    Arora, Ashish; Rønde, Thomas; Fosfuri, Andrea

    the technology makes licensing decisions—to centralized licensing. The business unit has superior information about licensing opportunities but may not have the appropriate incentives because its rewards depend upon product market performance. If licensing is decentralized, the business unit forgoes valuable...... licensing opportunities since the rewards for licensing are (optimally) weaker than those for product market profits. This distortion is stronger when production-based incentives are more powerful, making centralization more attractive. Growth of technology markets favors centralization and drives higher...

  16. Marketing mix for consumer high technology products

    Directory of Open Access Journals (Sweden)

    Dovleac, L.

    2012-01-01

    Full Text Available This paper includes an analysis upon the variables of marketing mix for high technology products used for individual consumption. There are exposed the essential aspects related to marketing policies and strategies used by high technology companies for providing consumers the best solutions tailored to their needs. A special attention is given to the necessity for inclusion in the marketing mix of the fifth element – the assistance and informational support for customers.

  17. 2010 Wind Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Ryan Wiser, Mark Bolinger

    2011-06-01

    This report provides a comprehensive overview of trends in the U.S. wind power market in 2010. The report analyzes trends in wind power capacity, industry, manufacturing, turbines, installed project costs, project performance, and wind power prices. It also describes trends among wind power developers, project owners, and power purchasers, and discusses financing issues.

  18. 2016 Wind Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, Ryan H. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Bolinger, Mark [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)

    2017-08-10

    The U.S. Department of Energy (DOE)’s Wind Technologies Market Report provides an annual overview of trends in the U.S. wind power market. You can find the report, a presentation, and a data file on the Files tab, below. Additionally, several data visualizations are available in the Data Visualizations tab. Highlights of this year’s report include: -Wind power additions continued at a rapid clip in 2016: $13 billion was invested in new wind power plants in 2016. In 2016, wind energy contributed 5.6% of the nation’s electricity supply, more than 10% of total electricity generation in fourteen states, and 29% to 37% in three of those states—Iowa, South Dakota, and Kansas. -Bigger turbines are enhancing wind project performance: Increased blade lengths, in particular, have dramatically increased wind project capacity factors, one measure of project performance. For example, the average 2016 capacity factor among projects built in 2014 and 2015 was 42.6%, compared to an average of 32.1% among projects built from 2004 to 2011 and 25.4% among projects built from 1998 to 2001. -Low wind turbine pricing continues to push down installed project costs: Wind turbine prices have fallen from their highs in 2008, to $800–$1,100/kW. Overall, the average installed cost of wind projects in 2016 was $1,590/kW, down $780/kW from the peak in 2009 and 2010. -Wind energy prices remain low: After topping out at nearly 7¢/kWh for power purchase agreements (PPAs) executed in 2009, the national average price of wind PPAs has dropped to around 2¢/kWh—though this nationwide average is dominated by projects that hail from the lowest-priced Interior region of the country (such as Texas, Iowa, Oklahoma). These prices, which are possible in part due to federal tax support, compare favorably to the projected future fuel costs of gas-fired generation. -The supply chain continued to adjust to swings in domestic demand for wind equipment: Wind sector employment reached a new high of

  19. Biosensor technology: technology push versus market pull.

    Science.gov (United States)

    Luong, John H T; Male, Keith B; Glennon, Jeremy D

    2008-01-01

    Biosensor technology is based on a specific biological recognition element in combination with a transducer for signal processing. Since its inception, biosensors have been expected to play a significant analytical role in medicine, agriculture, food safety, homeland security, environmental and industrial monitoring. However, the commercialization of biosensor technology has significantly lagged behind the research output as reflected by a plethora of publications and patenting activities. The rationale behind the slow and limited technology transfer could be attributed to cost considerations and some key technical barriers. Analytical chemistry has changed considerably, driven by automation, miniaturization, and system integration with high throughput for multiple tasks. Such requirements pose a great challenge in biosensor technology which is often designed to detect one single or a few target analytes. Successful biosensors must be versatile to support interchangeable biorecognition elements, and in addition miniaturization must be feasible to allow automation for parallel sensing with ease of operation at a competitive cost. A significant upfront investment in research and development is a prerequisite in the commercialization of biosensors. The progress in such endeavors is incremental with limited success, thus, the market entry for a new venture is very difficult unless a niche product can be developed with a considerable market volume.

  20. Rethinking the Market - Technology Relationship for Innovation

    DEFF Research Database (Denmark)

    Howells, John

    This paper revisits the 'what causes innovation - market pull or technology push?' debate to argue that the conceptualisation is flawed and that the firm is the only 'agent' capable of innovative action. The paper differentiates between 'use', 'need' and 'intended use' to obtain greater precision...... with respect to the technology-market matching process that is fundamental to innovation. The validity of the approach is demonstrated through empirical examples. These examples also show the value of distinguishing between two types of market concept used by the innovating firm. These are the 'reference...... market' which is a traded product that is a principal source of 'use' ideas for the mental construction of the 'innovation market' concept. It is the latter that can be thought to guide the construction of innovative production technology....

  1. Rethinking the Market - Technology Relationship for Innovation

    DEFF Research Database (Denmark)

    Howells, John

    with respect to the technology-market matching process that is fundamental to innovation. The validity of the approach is demonstrated through empirical examples. These examples also show the value of distinguishing between two types of market concept used by the innovating firm. These are the 'reference...

  2. Market Integration, Choice of Technology and Welfare

    DEFF Research Database (Denmark)

    Hansen, Jørgen Drud; Nielsen, Jørgen Ulff-Møller

    2010-01-01

    This paper develops an international trade model where firms in a duopoly may diversify their technologies for strategic reasons. The firms face the same set of technologies given by a tradeoff between marginal costs and fixed costs, but depending on trade costs firms may choose different...... technologies. Market integration may induce a technological restructuring where firms either diversify their technologies or switch to a homogeneous technology. In general, market integration improves welfare. However, a small decrease of trade costs which induces a switch from heterogeneous technologies...

  3. 2008 WIND TECHNOLOGIES MARKET REPORT

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, Ryan H.; Bolinger, Mark; Barbose, G.; Mills, A.; Rosa, A.; Porter, K.; Fink, S.; Tegen, S.; Musial, W.; Oteri, F.; Heimiller, D.; Rberts, B.; Belyeu, K.; Stimmel, R.

    2009-07-15

    The U.S. wind industry experienced a banner year in 2008, again surpassing even optimistic growth projections from years past. At the same time, the last year has been one of upheaval, with the global financial crisis impacting near-term growth prospects for the wind industry, and with federal policy changes enacted to push the industry towards continued aggressive expansion. This rapid pace of development has made it difficult to keep up with trends in the marketplace. Yet, the need for timely, objective information on the industry and its progress has never been greater. This report - the third of an ongoing annual series - attempts to meet this need by providing a detailed overview of developments and trends in the U.S. wind power market, with a particular focus on 2008. As with previous editions, this report begins with an overview of key wind power installation-related trends: trends in wind capacity growth in the U.S., how that growth compares to other countries and generation sources, the amount and percentage of wind in individual states and serving specific utilities, and the quantity of proposed wind capacity in various interconnection queues in the United States. Next, the report covers an array of wind industry trends, including developments in turbine manufacturer market share, manufacturing and supply-chain investments, wind turbine and wind project size, project financing developments, and trends among wind power developers, project owners, and power purchasers. The report then turns to a discussion of wind project price, cost, and performance trends. In so doing, it reviews the price of wind power in the United States, and how those prices compare to the cost of fossil-fueled generation, as represented by wholesale power prices. It also describes trends in installed wind project costs, wind turbine transaction prices, project performance, and operations and maintenance expenses. Next, the report examines other policy and market factors impacting the

  4. Building the Technology Toolkit of Marketing Students: The Emerging Technologies in Marketing Initiative

    Science.gov (United States)

    Miller, Fred L.; Mangold, W. Glynn; Roach, Joy; Holmes, Terry

    2013-01-01

    New information technologies are transforming marketing practice, leading to calls for marketing academics to focus their research and teaching more tightly on areas relevant to practitioners. Developments in e-commerce, business geographic information systems (GIS), and social media offer powerful marketing tools to nontechnical users. This paper…

  5. Building the Technology Toolkit of Marketing Students: The Emerging Technologies in Marketing Initiative

    Science.gov (United States)

    Miller, Fred L.; Mangold, W. Glynn; Roach, Joy; Holmes, Terry

    2013-01-01

    New information technologies are transforming marketing practice, leading to calls for marketing academics to focus their research and teaching more tightly on areas relevant to practitioners. Developments in e-commerce, business geographic information systems (GIS), and social media offer powerful marketing tools to nontechnical users. This paper…

  6. Water Technology Innovation: Ten Market Opportunities

    Science.gov (United States)

    The Water Technology Innovation Blueprint offers an overview of market opportunities that include conserving and recovering energy, recovering nutrients, improving water infrastructure, reducing costs for water monitoring, and improving water quality.

  7. Market penetration of new energy technologies

    Energy Technology Data Exchange (ETDEWEB)

    Packey, D.J.

    1993-02-01

    This report examines the characteristics, advantages, disadvantages, and, for some, the mathematical formulas of forecasting methods that can be used to forecast the market penetration of renewable energy technologies. Among the methods studied are subjective estimation, market surveys, historical analogy models, cost models, diffusion models, time-series models, and econometric models. Some of these forecasting methods are more effective than others at different developmental stages of new technologies.

  8. 2013 Wind Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, R.; Bolinger, M.; Barbose, G.; Darghouth, N.; Hoen, B.; Mills, A.; Weaver, S.; Porter, K.; Buckley, M.; Oteri, F.; Tegen, S.

    2014-08-01

    This annual report provides a detailed overview of developments and trends in the U.S. wind power market, with a particular focus on 2013. This 2013 edition updates data presented in previous editions while highlighting key trends and important new developments. The report includes an overview of key installation-related trends; trends in wind power capacity growth; how that growth compares to other countries and generation sources; the amount and percentage of wind energy in individual states; the status of offshore wind power development and the quantity of proposed wind power capacity in various interconnection queues in the United States.

  9. 2009 Wind Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, R.; Bolinger, M.

    2010-08-01

    The U.S. wind power industry experienced yet another record year in 2009, once again surpassing even optimistic growth projections from years past. At the same time, 2009 was a year of upheaval, with the global financial crisis impacting the wind power industry and with federal policy changes enacted to push the industry toward continued aggressive expansion. The year 2010, meanwhile, is anticipated to be one of some retrenchment, with expectations for fewer wind power capacity additions than seen in 2009. The rapid pace of development and change within the industry has made it difficult to keep up with trends in the marketplace, yet the need for timely, objective information on the industry and its progress has never been greater. This report - the fourth in an ongoing annual series - attempts to meet this need by providing a detailed overview of developments and trends in the United States wind power market, with a particular focus on 2009.

  10. 2008 Solar Technologies Market Report: January 2010

    Energy Technology Data Exchange (ETDEWEB)

    2010-01-01

    This report focuses on the U.S. solar electricity market, including photovoltaic (PV) and concentrating solar power (CSP) technologies. The report provides an overview of global and U.S. installation trends. It also presents production and shipment data, material and supply chain issues, and solar industry employment trends. It also presents cost, price, and performance trends; and discusses policy and market drivers such as recently passed federal legislation, state and local policies, and developments in project financing. The final chapter provides data on private investment trends and near-term market forecasts.

  11. Pros and cons of marketing technology.

    Science.gov (United States)

    MacStravic, R S

    1988-10-01

    For years, high technologies have provided hospitals with marketing advantages. Hospitals used them to recruit and keep physicians and to lure patients and purchasers. Having the latest technology in a given field provided hospitals with status and prestige and enabled smaller facilities to compete with major medical centers. From a marketing point of view, technologies can produce four distinct effects that benefit the hospital: halo, monopoly, opportunity, and momentum effects. The best technology, from a competitive marketing viewpoint, meets the following criteria: The hospital can operate it at acceptable and, hopefully, competitive quality levels. The hospital can offer it at acceptable and, hopefully, competitive cost. It is sufficiently accessible to patients who need it. It gives the hospital a distinct competence in its market that can be preserved for a long time. But technology can become a risky business if: The hospital cannot attract the volume of patients needed to maintain quality. The low-volume hospital prices itself out of the competitive market. The new technology has undisclosed or undiscovered side effects. The technology is recruited by a competitor. Hospitals place more value on it than do their customers.

  12. Managing Licensing in a Market for Technology

    DEFF Research Database (Denmark)

    Arora, Ashish; Fosfuri, Andrea; Rønde, Thomas

    2013-01-01

    the technology makes licensing decisions—to centralized licensing. The business unit has superior information about licensing opportunities but may not have the appropriate incentives because its rewards depend on product market performance. If licensing is decentralized, the business unit forgoes valuable...... licensing opportunities because the rewards for licensing are (optimally) weaker than those for product market profits. This distortion is stronger when production-based incentives, especially private benefits, of business unit managers are more powerful, making centralization more attractive. Surprisingly...

  13. THE EFFECTS OF INFORMATION TECHNOLOGIES IN MARKETING

    Directory of Open Access Journals (Sweden)

    Yusuf BAYRAKTUTAN

    2008-10-01

    Full Text Available At 1990’s the computers and internet had been used particularly by governments and universities. And this had started deep-rooted changes in the life of humans. This period has been called as the age of information. In this time the basis properties of the life has not been changed but new properties have been added to their ways. Continuously regeneration of information technologies has produced information systems. Information systems are the rule series that decide the data which one will select and how it will process. The development in the information technologies caused big exchanges in the structure of organization and affected all operations of business. Communication, selling and buying, obtaining information, marketing and advertising, management, health, logistics, banking have been getting new formats by information technologies. In this study the effects of IT have been inspected over marketing. IT affected the marketing both Marketing Information Systems that support all marketing operations of business and diversifying the marketing process. We aimed to inspect these two main effects in our study.

  14. Marketing Metrics That Contribute to Marketing Accountability in the Technology Sector

    OpenAIRE

    Adam Gaskill; Hume Winzar

    2013-01-01

    The marketing function is facing challenges to its existence and is losing influence and resources within organizations as it fails to demonstrate its accountability. This exploratory study identifies marketing metrics that can potentially contribute to marketing accountability in the technology sector. The findings suggest the marketing function could possibly benefit through using both financial and nonfinancial metr...

  15. Marketing for Oak Ridge technology transfer

    Energy Technology Data Exchange (ETDEWEB)

    Prosser, G.A.

    1989-06-15

    Martin Marietta Energy Systems, Inc., which manages major research and production facilities in Oak Ridge, Tennessee for the Department of Energy, has implemented a systematic approach to marketing for technology transfer. Unique mechanisms have been created to address the need for market research and analysis, strategy formulation, and the execution of plans designed to engender the broadest commercial use of government-funded technologies. Establishment of formal ties with the University of Tennessee Graduate School of Business has resulted in an expanded role for marketing in support of the Oak Ridge program. The creation of graduate research positions has enabled MBA students to contribute to, and learn from, a program which is at the forefront of an important national initiative.

  16. 2016 Offshore Wind Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Musial, Walter; Beiter, Philipp; Schwabe, Paul; Tian, Tian; Stehly, Tyler; Spitsen, Paul; Robertson, Amy; Gevorgian, Vahan

    2017-08-08

    The 2016 Offshore Wind Technologies Market Report was developed by the National Renewable Energy Laboratory (NREL) for the U.S. Department of Energy (DOE) and is intended to provide offshore wind policymakers, regulators, developers, researchers, engineers, financiers, and supply chain participants, with quantitative information about the offshore wind market, technology, and cost trends in the United States and worldwide. In particular, this report is intended to provide detailed information on the domestic offshore wind industry to provide context to help navigate technical and market barriers and opportunities. The scope of the report covers the status of the 111 operating offshore wind projects in the global fleet through December 31, 2016, and provides the status and analysis on a broader pipeline of 593 projects at some stage of development. In addition, this report provides a wider assessment of domestic developments and events through the second quarter of 2017 to provide a more up-to-date discussion of this dynamically evolving industry.

  17. Emerging technologies for emerging markets

    CERN Document Server

    Vong, John

    2015-01-01

    This book introduces inclusive-cost-effective (ICE) approaches that have the potential to transform all aspects of daily lives of people at the base of the pyramid in the economic scale, who represent more than 75% of the world population. ICE means that the approaches must meet the affordability level at the base of the pyramid. This includes mobile banking and financial service technologies, mobile education, rural information and communication technologies, telemedicine, e-Health, and health social networks. This monograph is a compulsory reading for not only technology innovators, but also economists, social entrepreneurs, development specialists, health specialists, bankers and researchers and policy thinkers on technology and economic development.

  18. Clean coal technologies market potential

    Energy Technology Data Exchange (ETDEWEB)

    Drazga, B. (ed.)

    2007-01-30

    Looking at the growing popularity of these technologies and of this industry, the report presents an in-depth analysis of all the various technologies involved in cleaning coal and protecting the environment. It analyzes upcoming and present day technologies such as gasification, combustion, and others. It looks at the various technological aspects, economic aspects, and the various programs involved in promoting these emerging green technologies. Contents: Industry background; What is coal?; Historical background of coal; Composition of coal; Types of coal; Environmental effects of coal; Managing wastes from coal; Introduction to clean coal; What is clean coal?; Byproducts of clean coal; Uses of clean coal; Support and opposition; Price of clean coal; Examining clean coal technologies; Coal washing; Advanced pollution control systems; Advanced power generating systems; Pulverized coal combustion (PCC); Carbon capture and storage; Capture and separation of carbon dioxide; Storage and sequestration of carbon dioxide; Economics and research and development; Industry initiatives; Clean Coal Power Initiative; Clean Coal Technology Program; Coal21; Outlook; Case Studies.

  19. Renewable Energy: Markets and Prospects by Technology

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2011-07-01

    This information paper accompanies the IEA publication Deploying Renewables 2011: Best and Future Policy Practice (IEA, 2011a). It provides more detailed data and analysis, and explores the markets, policies and prospects for a number of renewable energy technologies. This paper provides a discussion of ten technology areas: bioenergy for electricity and heat, biofuels, geothermal energy, hydro energy, ocean energy, solar energy (solar photovoltaics, concentrating solar power, and solar heating), and wind energy (onshore and offshore). Each technology discussion includes: the current technical and market status; the current costs of energy production and cost trends; the policy environment; the potential and projections for the future; and an analysis of the prospects and key hurdles to future expansion.

  20. Broadband Satellite Technologies and Markets Assessed

    Science.gov (United States)

    Wallett, Thomas M.

    1999-01-01

    The current usage of broadband (data rate greater than 64 kilobits per second (kbs)) for multimedia network computer applications is increasing, and the need for network communications technologies and systems to support this use is also growing. Satellite technology will likely be an important part of the National Information Infrastructure (NII) and the Global Information Infrastructure (GII) in the next decade. Several candidate communications technologies that may be used to carry a portion of the increased data traffic have been reviewed, and estimates of the future demand for satellite capacity have been made. A study was conducted by the NASA Lewis Research Center to assess the satellite addressable markets for broadband applications. This study effort included four specific milestones: (1) assess the changing nature of broadband applications and their usage, (2) assess broadband satellite and terrestrial technologies, (3) estimate the size of the global satellite addressable market from 2000 to 2010, and (4) identify how the impact of future technology developments could increase the utility of satellite-based transport to serve this market.

  1. 2016 Wind Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, Ryan [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Bolinger, Mark [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)

    2017-08-08

    Wind power capacity in the United States experienced strong growth in 2016. Recent and projected near-term growth is supported by the industry’s primary federal incentive—the production tax credit (PTC)—as well as a myriad of state-level policies. Wind additions have also been driven by improvements in the cost and performance of wind power technologies, yielding low power sales prices for utility, corporate, and other purchasers.

  2. 2014 Wind Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, Ryan [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Bolinger, Mark [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Barbose, Galen [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Daghouth, Naim [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Hoen, Ben [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Mills, Andrew [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Hamachi LaCommare, Kristina [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Millstein, Dev [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Hansen, Dana [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Porter, Kevin [Exeter Associates, Columbia, MD (United States); Widiss, Rebecca [Exeter Associates, Columbia, MD (United States); Buckley, Michael [Exeter Associates, Columbia, MD (United States); Oteri, Frank [National Renewable Energy Lab. (NREL), Golden, CO (United States); Smith, Aaron [National Renewable Energy Lab. (NREL), Golden, CO (United States); Tegen, Suzanne [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2015-08-06

    Wind power capacity additions in the United States rebounded in 2014, and continued growth through 2016 is anticipated. Recent and projected near-term growth is supported by the industry’s primary federal incentive—the production tax credit (PTC)—which is available for projects that began construction by the end of 2014. Wind additions are also being driven by recent improvements in the cost and performance of wind power technologies, which have resulted in the lowest power sales prices ever seen in the U.S. wind sector. Growing corporate demand for wind energy and state-level policies play important roles as well. Expectations for continued technological advancements and cost reductions may further boost future growth. At the same time, the prospects for growth beyond 2016 are uncertain. The PTC has expired, and its renewal remains in question. Continued low natural gas prices, modest electricity demand growth, and limited near-term demand from state renewables portfolio standards (RPS) have also put a damper on growth expectations. These trends, in combination with increasingly global supply chains, have limited the growth of domestic manufacturing of wind equipment. What they mean for wind power additions through the end of the decade and beyond will be dictated in part by future natural gas prices, fossil plant retirements, and policy decisions.

  3. 2011 Wind Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, Ryan [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Bolinger, Mark [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Barbose, Galen [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Darghouth, Naim [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Hoen, Ben [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Mills, Andrew [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Porter, Kevin [Exeter Associates, Columbia, MD (United States); Buckley, Michael [Exeter Associates, Columbia, MD (United States); Fink, Sari [Exeter Associates, Columbia, MD (United States); Oteri, Frank [National Renewable Energy Lab. (NREL), Golden, CO (United States); Tegen, Suzanne [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2012-08-01

    The U.S. wind power industry is facing uncertain times. With 2011 capacity additions having risen from 2010 levels and with a further sizable increase expected in 2012, there are – on the surface – grounds for optimism. Key factors driving growth in 2011 included continued state and federal incentives for wind energy, recent improvements in the cost and performance of wind power technology, and the need to meet an end-of-year construction start deadline in order to qualify for the Section 1603 Treasury grant program. At the same time, the currently-slated expiration of key federal tax incentives for wind energy at the end of 2012 – in concert with continued low natural gas prices and modest electricity demand growth – threatens to dramatically slow new builds in 2013.

  4. 2012 wind technologies market report

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, Ryan [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Bolinger, Mark [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Barbose, Galen [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Darghouth, Naim [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Hoen, Ben [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Mills, Andrew [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Weaver, Samantha [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Porter, Kevin [Exeter Assoc., Columbia, MD (United States); Buckley, Michael [Exeter Assoc., Columbia, MD (United States); Fink, Sari [Exeter Assoc., Columbia, MD (United States); Oteri, Frank [National Renewable Energy Lab. (NREL), Golden, CO (United States); Tegen, Suzanne [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2013-07-01

    Annual wind power capacity additions in the United States achieved record levels in 2012, motivated by the then-planned expiration of federal tax incentives at the end of 2012 and recent improvements in the cost and performance of wind power technology. At the same time, even with a short-term extension of federal tax incentives now in place, the U.S. wind power industry is facing uncertain times. It will take time to rebuild the project pipeline, ensuring a slow year for new capacity additions in 2013. Continued low natural gas prices, modest electricity demand growth, and limited near-term demand from state renewables portfolio standards (RPS) have also put a damper on industry growth expectations. In combination with global competition within the sector, these trends continue to impact the manufacturing supply chain. What these trends mean for the medium to longer term remains to be seen, dictated in part by future natural gas prices, fossil plant retirements, and policy decisions, although recent declines in the price of wind energy have boost ed the prospects for future growth

  5. Servuction, marketing des services et technologies

    OpenAIRE

    Munos, Annie

    2000-01-01

    Working paper serie RMT (WPS 00-04), 25 p.; The aim of this article is to establish the current position concerning the structural, organisational, conceptual and marketing concepts which use technologies in service manufacturing and delivery systems, such as were originally conceived by P. Eiglier and E. Langeard in 1987. The idea of this research is to show that the sudden appearance of so many NTIC in service companies once again questions the existence of a model of unique and universal s...

  6. Biometric technology in rural credit markets

    OpenAIRE

    2010-01-01

    Identity theft is a common crime the world over. In developing countries, the damage caused by identity theft and identity fraud goes far beyond the individual victim, however, and ultimately creates a direct impediment to progress, particularly in credit markets. Recent research reveals that biometric technology can help reduce these problems. A biometric is a measurement of physical or behavioral characteristics used to verify or analyze identity. Common biometrics include a person’s finger...

  7. 2008 Fuel Cell Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Vincent, B. [Breakthrough Technologies Inst., Washington, DC (United States)

    2010-06-30

    Fuel cells are electrochemical devices that combine hydrogen and oxygen to produce electricity, water, and heat. Unlike batteries, fuel cells continuously generate electricity, as long as a source of fuel is supplied. Moreover, fuel cells do not burn fuel, making the process quiet, pollution-free and two to three times more efficient than combustion. Fuel cell systems can be a truly zero-emission source of electricity, if the hydrogen is produced from non-polluting sources. Global concerns about climate change, energy security, and air pollution are driving demand for fuel cell technology. More than 630 companies and laboratories in the United States are investing $1 billion a year in fuel cells or fuel cell component technologies. This report provides an overview of trends in the fuel cell industry and markets, including product shipments, market development, and corporate performance. It also provides snapshots of select fuel cell companies, including general business strategy and market focus, as well as, financial information for select publicly-traded companies.

  8. 2008 Fuel Cell Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    DOE

    2010-06-01

    Fuel cells are electrochemical devices that combine hydrogen and oxygen to produce electricity, water, and heat. Unlike batteries, fuel cells continuously generate electricity, as long as a source of fuel is supplied. Moreover, fuel cells do not burn fuel, making the process quiet, pollution-free and two to three times more efficient than combustion. Fuel cell systems can be a truly zero-emission source of electricity, if the hydrogen is produced from non-polluting sources. Global concerns about climate change, energy security, and air pollution are driving demand for fuel cell technology. More than 630 companies and laboratories in the United States are investing $1 billion a year in fuel cells or fuel cell component technologies. This report provides an overview of trends in the fuel cell industry and markets, including product shipments, market development, and corporate performance. It also provides snapshots of select fuel cell companies, including general business strategy and market focus, as well as, financial information for select publicly-traded companies.

  9. Internet and E-Marketing Technology

    Directory of Open Access Journals (Sweden)

    Katarina Ceran

    2009-10-01

    Full Text Available Traffic on the Internet is growing so rapidly that many companies have troubles in maintaining pace with the demands of visitors of their Web site. One of the most important usage of the Internet is, of course, in electronic business. Internet is consisted of computer and communication technologies, and makes our work easier, because the information are becoming permanent and easily accessible, wherever they are in the world, which provides easy and afordable international presentation for individuals. This significantly changes the ways of conducting business. Is the site easy to use, if the site works properly, which are the standards for online customer service, how to deliver physical products, and the like, is a key issue in e-marketing, ie. how to achieve customer satisfaction with the usage of e-marketing.

  10. Data Centre Technology and Market Trends

    CERN Document Server

    CERN. Geneva; GUERRI, Marco; GRIGORE, Alexandru; BONFILLOU, Eric; VALSAN, Liviu

    2015-01-01

    In this ITTF session we will provide an overview of data center technologies and market trends in the fields of server processors, memory architectures, server platforms, storage technology (both solid state and spinning media), Intel future roadmaps, Open Compute Project hardware and server-side networking. We will begin with a peek into the evolution of processors over the last 40+ years and provide an outlook into future processor trends. The highlights of the most recent Intel server processor generation (Xeon E5-2600 v3, Haswell-EP) will be presented together with the specifics of the new generation of DDR memory technology employed. Alternative processor architectures from contenders like ARM Holdings (with their AArch64 architecture) and IBM (with their OpenPOWER initiative) will be discussed. An overview of existing enterprise solid state technology will be given, showing the kind of performance provided by the currently available enterprise SSD drives and future directions for non volatile memory b...

  11. Educational Blogging: Integrating Technology into Marketing Experience

    Science.gov (United States)

    Kaplan, Melike Demirbag; Piskin, Burak; Bol, Beste

    2010-01-01

    The major challenge of marketing education is that the discipline continually reinvents itself. Marketing approaches and practices once new rapidly become old and many texts grow outdated in a short period of time, increasing the pressure on the instructors to provide the students with the latest knowledge. The changing environment of business…

  12. Educational Blogging: Integrating Technology into Marketing Experience

    Science.gov (United States)

    Kaplan, Melike Demirbag; Piskin, Burak; Bol, Beste

    2010-01-01

    The major challenge of marketing education is that the discipline continually reinvents itself. Marketing approaches and practices once new rapidly become old and many texts grow outdated in a short period of time, increasing the pressure on the instructors to provide the students with the latest knowledge. The changing environment of business…

  13. SOCIAL FACTOR VERSUS UTILITARIAN TECHNOLOGY: SOCIAL MARKETING VERSUS UTILITARIAN MARKET

    Directory of Open Access Journals (Sweden)

    Nikhilesh Dholakia

    2008-12-01

    Full Text Available A expansão e a convergência tecnológica de serviços vêm ampliando e modificando a utilização de produtos e serviços no setor telecomunicações, criando um novo mercado e ampliando seu público alvo pelas diversas características de utilização. O artigo desenvolvido apresenta uma pesquisa qualitativa, pelo estudo netnográfico (uma nova estrutura de avaliação qualitativa, onde discussões temáticas são retiradas de websites de confiança para serem organizados dado às palavras chaves utilizadas, passando posteriormente por um processo de codificação e interpretação sobre os fatores pesquisados baseado no consumo e comportamento do uso do iPhone, aparelho móvel celular com diversas integrações de produtos e convergências de serviços. Nesta pesquisa, foram avaliados os fatores utilitários e sociais / hedônicos, apresentando que o mercado do setor possui uma nova gama de serviços, atraindo novos grupos de usuários ao seu contexto, deixando assim cada vez mais diversificado o tipo de marketing utilizado no setor. O fator social (imagem pessoal é apontado como fator primário na decisão de escolha e uso do dispositivo, onde a apresentação no mercado e marketing para estes produtos estimulam cada vez mais a utilidade como um valor social. Identificando o dispositivo celular como um produto utilitário dado o tipo de serviço e utilização a que este se propõe, acredita-se que este mercado utilitário muda seu sentido quando certa quantidade de integrações são hedônicas amplificando a diversificação de uso, os valores sociais e hedônicos. Os autores definem este uso de um produto tecnológico com diversas integrações hedônicas como um comportamento utilitário social, onde a utilidade do produto passa a ser social (apresentação pessoal ou diversão individual.

  14. Marketing automation

    OpenAIRE

    Raluca Dania TODOR

    2017-01-01

    The automation of the marketing process seems to be nowadays, the only solution to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand. In order to achieve the desired marketing results, businessis have to employ digital marketing and communication services. These services are efficient and measurable thanks to the marketing technology used to track, score and implement each campaign. Due to the...

  15. Marketing Metrics That Contribute to Marketing Accountability in the Technology Sector

    Directory of Open Access Journals (Sweden)

    Adam Gaskill

    2013-09-01

    Full Text Available The marketing function is facing challenges to its existence and is losing influence and resources within organizations as it fails to demonstrate its accountability. This exploratory study identifies marketing metrics that can potentially contribute to marketing accountability in the technology sector. The findings suggest the marketing function could possibly benefit through using both financial and nonfinancial metrics when demonstrating to their finance colleagues the link between their activities and organizational outcomes. The study’s findings also suggest that in addition to an increase in influence within organizations, the marketing function could benefit from favorable resource allocation and timely approvals for new marketing initiatives when it is perceived as being accountable.

  16. High Technology and International Labour Markets.

    Science.gov (United States)

    Carnoy, Martin

    1985-01-01

    The author examines the impact of "high-tech" industries on labor markets, the division of labor and the organization of work, and the policy options open to societies for dealing with the effects. (CT)

  17. Small Nuclear Technology and Market Entry

    Energy Technology Data Exchange (ETDEWEB)

    Stewart, J S; Schock, R N; Brown, N W; Smith, C F

    2002-05-31

    An overview of energy-system projections into the new century leads to the conclusion that nuclear power will play a significant role. How significant a role will be determined by the marketplace. Within the range of nuclear-power technologies available, small nuclear-power plants of innovative design appear to fit the needs of a number of developing nations and states. Under similar financing options used by the airline industry and others, the capital requirement barrier that puts the nuclear industry at a disadvantage in deregulated markets could be reduced. These plants have the potential advantage of modularity, are proliferation-resistant, incorporate passive safety features, minimize waste, and could be cost-competitive with fossil-fuel plants.

  18. OCT Technology Transfer and the OCT Market

    Science.gov (United States)

    Swanson, Eric A.

    The field of optical coherence tomography (OCT) has blossomed dramatically since the first studies by various researchers around the world began in the late 1980s and early 1990s. Since then cumulatively, there have been dozens of companies created, over a hundred research groups working on or with OCT, over a thousand OCT patents issued, over 10,000 research articles published, tens of millions of patients scanned with OCT, hundreds of millions of venture capital and corporate R&D dollars invested, hundreds of millions of dollars in company acquisitions, and over a billion of dollars of OCT system revenue. This chapter will describe some of the history and factors involved in OCT technology transfer and commercialization, give a snapshot of the current OCT market, and speculate on some future OCT issues.

  19. MARKETING TECHNOLOGICAL INNOVATIONS IN BANKING PRODUCTS AND SERVICES

    Directory of Open Access Journals (Sweden)

    VALERIA ARINA BALACEANU

    2011-04-01

    Full Text Available Success depends on the ability of financial institutions to assess the opportunities of new markets, attracting customers from competitors and improve the effectiveness of marketing strategies. Marketers have to understand that the most effective approach is based on an analysis of needs of different market segments, designing the marketing mix and implementation of marketing programs targeted to selected segments. The allocation of financial and banking institutions of important resources for new technology to replace expensive labor, led to technical progress in the field that accelerates business processes and keep control of large databases on client operations, working in worldwide. The emphasis of the competition fund, the European single market is a challenge both in banking and for organizations involved in harmonization of standards and legislation, which is why banking institutions adapt to new technologies is very important to customers.

  20. Review of the current wind energy technologies and global market

    OpenAIRE

    Komarov, Dragan; Stupar, Slobodan; Posteljnik, Zorana

    2011-01-01

    The modern wind energy technologies and recent global wind energy market trends are reviewed in the paper. Basic principles of conversion of wind energy to electricity are described with brief overview of the state-of-the-art technologies for subassemblies such as wind turbine blades and drive trains. Global wind energy market was reviewed in order to attain notion of wind power market developments in the future. The most developed countries in terms of wind energy utilization such as Denmark...

  1. NASA technology utilization program: The small business market

    Science.gov (United States)

    Vannoy, J. K.; Garcia-Otero, F.; Johnson, F. D.; Staskin, E.

    1980-01-01

    Technology transfer programs were studied to determine how they might be more useful to the small business community. The status, needs, and technology use patterns of small firms are reported. Small business problems and failures are considered. Innovation, capitalization, R and D, and market share problems are discussed. Pocket, captive, and new markets are summarized. Small manufacturers and technology acquisition are discussed, covering external and internal sources, and NASA technology. Small business and the technology utilization program are discussed, covering publications and industrial applications centers. Observations and recommendations include small business market development and contracting, and NASA management technology.

  2. Marketing-mix and technology: evolution and proactive development

    Directory of Open Access Journals (Sweden)

    Oberemok Svetlana

    2015-10-01

    Full Text Available In order to survive the marketing subjects have to be able to adapt their business-processes to the changing environmental conditions. Those who will correctly predict the direction of the economic vector and will apply adequate and proactive tools and marketing technologies will achieve the greatest success. The article presents the results of the analysis of the leading specialists in the field of marketing and management ideas concerning the transformation of the existing tools and marketing technologies and appearing of the new ones.

  3. Technology Marketing using PCA , SOM, and STP Strategy Modeling

    Directory of Open Access Journals (Sweden)

    Sunghae Jun

    2011-01-01

    Full Text Available Technology marketing is a total processing about identifying and meeting the technological needs of human society. Most technology results exist in intellectual properties like patents. In our research, we consider patent document as a technology. So patent data are analyzed by Principal Component Analysis (PCA and Self Organizing Map (SOM for STP(Segmentation, Targeting, and Positioning strategy modeling. STP is a popular approach for developing marketing strategies. We use STP strategy modeling for technology marketing. Also PCA and SOM are used to analyze patent data in STP modeling. To verify improved performance of our study, we make experiments using patent data from USPTO.

  4. Quality in the market : technology push versus market pull

    NARCIS (Netherlands)

    Luyten, H.

    2003-01-01

    To meet the changing demands of consumers, food technologists have to alter the way they are working. Instead of pushing new technologies and ingredients, they have to design the processes and formulations based on input from consumer, legal and nutritious wishes. This article presents a conceptual

  5. Marketing Plan for the National Security Technology Incubator

    Energy Technology Data Exchange (ETDEWEB)

    None

    2008-03-31

    This marketing plan was developed as part of the National Security Preparedness Project by the Arrowhead Center of New Mexico State University. The vision of the National Security Technology Incubator program is to be a successful incubator of technologies and private enterprise that assist the NNSA in meeting new challenges in national safety and security. The plan defines important aspects of developing the incubator, such as defining the target market, marketing goals, and creating strategies to reach the target market while meeting those goals. The three main marketing goals of the incubator are: 1) developing marketing materials for the incubator program; 2) attracting businesses to become incubator participants; and 3) increasing name recognition of the incubator program on a national level.

  6. An improved market penetration model for wind energy technology forecasting

    Energy Technology Data Exchange (ETDEWEB)

    Lund, P.D. [Helsinki Univ. of Technology, Espoo (Finland). Advanced Energy Systems

    1995-12-31

    An improved market penetration model with application to wind energy forecasting is presented. In the model, a technology diffusion model and manufacturing learning curve are combined. Based on a 85% progress ratio that was found for European wind manufactures and on wind market statistics, an additional wind power capacity of ca 4 GW is needed in Europe to reach a 30 % price reduction. A full breakthrough to low-cost utility bulk power markets could be achieved at a 24 GW level. (author)

  7. A Novel Marketing Strategy based on Information Technology

    Institute of Scientific and Technical Information of China (English)

    Zhang Xiao

    2012-01-01

    Marketing, electronic data interchange, internet data center, electric ordering system Abstract:Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. Information technology is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications.

  8. Technology Marketing using PCA , SOM, and STP Strategy Modeling

    OpenAIRE

    Sunghae Jun

    2011-01-01

    Technology marketing is a total processing about identifying and meeting the technological needs of human society. Most technology results exist in intellectual properties like patents. In our research, we consider patent document as a technology. So patent data are analyzed by Principal Component Analysis (PCA) and Self Organizing Map (SOM) for STP(Segmentation, Targeting, and Positioning) strategy modeling. STP is a popular approach for developing marketing strategies. We use STP strategy m...

  9. 2007 Fuel Cell Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    McMurphy, K.

    2009-07-01

    The fuel cell industry, which has experienced continued increases in sales, is an emerging clean energy industry with the potential for significant growth in the stationary, portable, and transportation sectors. Fuel cells produce electricity in a highly efficient electrochemical process from a variety of fuels with low to zero emissions. This report describes data compiled in 2008 on trends in the fuel cell industry for 2007 with some comparison to two previous years. The report begins with a discussion of worldwide trends in units shipped and financing for the fuel cell industry for 2007. It continues by focusing on the North American and U.S. markets. After providing this industry-wide overview, the report identifies trends for each of the major fuel cell applications -- stationary power, portable power, and transportation -- including data on the range of fuel cell technologies -- polymer electrolyte membrane fuel cell (PEMFC), solid oxide fuel cell (SOFC), alkaline fuel cell (AFC), molten carbonate fuel cell (MCFC), phosphoric acid fuel cell (PAFC), and direct-methanol fuel cell (DMFC) -- used for these applications.

  10. Market analysis of APS/SCM applications and technologies

    OpenAIRE

    Prášil, Zdeněk

    2009-01-01

    The bachelor thesis aims to describe a current worldwide market of APS/SCM technologies and applications , i.e. advanced planned scheduling /supply chain management. In the first part, the APS/SCM is described in theory. The APS/SCM is defined and its benefits and impacts on company are discussed. The next part of the work is focused on the market with APS/SCM and the distribution of forces in the market. The demand and supply of this market segment is analyzed. In the last part, solutions of...

  11. Modern lines of application of Internet technologies in marketing

    Directory of Open Access Journals (Sweden)

    S.M. Illiashenko

    2011-12-01

    Full Text Available Modern technologies and Internet marketing tools are investigated and systematized. Their basic tendencies of using and developments are defined. It is specified category base and it is planned the content of Internet marketing basic elements. It is planned prospects of its development.

  12. Identifying and Researching Market Opportunities for New High Technology Products.

    Science.gov (United States)

    Dunstan, Peter

    Using a product called the synchro-pulse welder as a case study example, this paper discusses the activities of CSIRO (Commonwealth Scientific and Industrial Research Organisation) in identifying and marketing new high-technology products. A general discussion of CSIRO's market research plans includes two goals to be attained within the next 5…

  13. 75 FR 47631 - Swets Information Services, Operations Department, Information Technology Group, Marketing Group...

    Science.gov (United States)

    2010-08-06

    ... Technology Group, Marketing Group, Finance Group, Runnemede, NJ; Amended Certification Regarding Eligibility... investigation combined the Operations Department, Information Technology (IT) Group, Marketing Group and the... Information Services, Operations Department, Information Technology Group, Marketing Group, and......

  14. Marketing automation

    Directory of Open Access Journals (Sweden)

    TODOR Raluca Dania

    2017-01-01

    Full Text Available The automation of the marketing process seems to be nowadays, the only solution to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand. In order to achieve the desired marketing results, businessis have to employ digital marketing and communication services. These services are efficient and measurable thanks to the marketing technology used to track, score and implement each campaign. Due to the technical progress, the marketing fragmentation, demand for customized products and services on one side and the need to achieve constructive dialogue with the customers, immediate and flexible response and the necessity to measure the investments and the results on the other side, the classical marketing approached had changed continue to improve substantially.

  15. The Problems of Management and Marketing of High Technology Services

    Directory of Open Access Journals (Sweden)

    Neringa Petrauskaitė

    2011-04-01

    Full Text Available The article emphasizes the importance of high technologies sector development and complexity level it takes to reach it. Based on scientific literature analysis, including high technologies services features that involve short life cycle, inseparability from science and technologies, as well as existing infrastructure, to solve high technologies development issues, marketing and management methods should be applied. The specific features of the product of high technologies is the reason for high technologies services management and marketing problems that include high risk of business, exceptionally heavy investment and complicated launch of the product. Therefore, there is a need for other solutions, such as the ways to stimulate high technologies development and high technologies products intake and application that should be generated using management and marketing methods.Article in Lithuanian

  16. Applied technology center business plan and market survey

    Science.gov (United States)

    Hodgin, Robert F.; Marchesini, Roberto

    1990-01-01

    Business plan and market survey for the Applied Technology Center (ATC), computer technology transfer and development non-profit corporation, is presented. The mission of the ATC is to stimulate innovation in state-of-the-art and leading edge computer based technology. The ATC encourages the practical utilization of late-breaking computer technologies by firms of all variety.

  17. INNOVATIVE TECHNOLOGIES IN MARKETING MANAGEMENT OF ENTERPRISE STRUCTURES

    Directory of Open Access Journals (Sweden)

    Gayduk V. I.

    2015-10-01

    Full Text Available In the article it is proved that prompt entry of Russia into the market caused a set of practical and theoretical problems in various spheres of public life of the country. The Russian economy endures the period of deep system transformations that allows defining it as the economy of transitional type characterized at the microlevel by transformation of economic subjects, conditions and the directions of their activity, formation of essentially new control system of enterprise structures, the system of marketing becomes one of which rod elements. The innovative approaches to segmentation of the markets and positioning of goods which are based on reconstruction of market space by means of application of a complex of the unique decisions considering features of functioning of the company, specifics of the market, and also specific social and economic conditions of conducting economic activity are investigated. The main directions of search of unoccupied market niches are revealed, the comparative characteristic of two essentially excellent strategy of activity of the company – is carried out when conducting competitive fight and at refusal of this fight as a result of formation of market zones, free from the competition. The technique of formation of market zones, free from the competition is offered. Use of technologies of innovative marketing allows to reduce the risks interfaced to development of innovations as these technologies give the chance objectively to estimate a potential demand to reveal a target market segment and to answer a question of expediency of continuation of development or their inefficiency for enterprise structures

  18. Technology diffusion of energy-related products in residential markets

    Energy Technology Data Exchange (ETDEWEB)

    Davis, L.J.; Bruneau, C.L.

    1987-05-01

    Acceptance of energy-related technologies by end residential consumers, manufacturers of energy-related products, and other influential intermediate markets such as builders will influence the potential for market penetration of innovative energy-related technologies developed by the Department of Energy, Office of Building and Community Systems (OBCS). In this report, Pacific Northwest Laboratory reviewed the available information on technology adoption, diffusion, and decision-making processes to provide OBCS with a background and understanding of the type of research that has previously been conducted on this topic. Insight was gained as to the potential decision-making criteria and motivating factors that influence the decision-maker(s) selection of new technologies, and some of the barriers to technology adoption faced by potential markets for OBCS technologies.

  19. Marketing; Il marketing

    Energy Technology Data Exchange (ETDEWEB)

    Muscigna, M. [ENEA, Centro Ricerche Casaccia, S. Maria di Galeria, RM (Italy). Dipt. Innovazione

    1999-07-01

    The report discusses marketing strategies oriented to the organizations and analyzes its critical factors, which determine the success of the organization activity. [Italian] Il rapporto analizza i caratteri delle strategie del marketing orientato all'impresa. Vengono infine analizzati i fattori critici che determinano il successo o l'insuccesso delle scelte aziendali.

  20. Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing

    NARCIS (Netherlands)

    A. Sood (Ashish); S. Stremersch (Stefan)

    2010-01-01

    textabstractUnderstanding technological change is of critical importance to marketers, as it bears new markets, new brands, new customers, and new market leaders. This paper examines the deviation among reviews of a technology’s performance and its consequences for inferences on technology evolution

  1. Bringing Breast Cancer Technologies to Market | Poster

    Science.gov (United States)

    CCR research is recognized in novel competition to encourage the commercialization of breast cancer inventions. Editor’s note: This article was originally published in CCR Connections (Volume 8, No. 1). The Breast Cancer Startup Challenge was named one of six finalists in the HHS Innovates Award Competition, and was one of three finalists recognized by HHS Secretary Sylvia Mathews Burwell and Deputy Secretary Bill Corr. For more information on the Challenge, see previous article on the Poster website. Start-up companies are instrumental in bringing the fruits of scientific research to market. Recognizing an opportunity to bring entrepreneurial minds to bear on the diagnosis and treatment of breast cancer, the Avon Foundation for Women partnered with NCI and the Center for Advancing Innovation to launch the Breast Cancer Startup Challenge.

  2. On the Data Mining Technology Applied to Active Marketing Model of International Luxury Marketing Strategy in China— An Empirical Analysis

    OpenAIRE

    Qishen Zhou; Shanhui Wang; Zuowei Yin

    2013-01-01

     This paper emphasizes the importance of active marketing in the customer relationship management. Especially, the data mining technology is applied to establish an active marketing model to empirically analyze the condition of the AH Jewelry Company. Michael Porter's Five Forces Model is employed to assess and calculate the similarity in the active marketing model. Then, the questionnaire analysis on the customer relationship management model is carried out to explain the target market and t...

  3. 2014–2015 Offshore Wind Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Aaron Smith, Tyler Stehly, Walt Musial

    2015-09-30

    This report provides data and analysis to assess the status of the U.S. offshore wind industry through June 30, 2015. It builds on the foundation laid by the Navigant Consortium, which produced three market reports between 2012 and 2014. The report summarizes domestic and global market developments, technology trends, and economic data to help U.S. offshore wind industry stakeholders, including policymakers, regulators, developers, financiers, and supply chain participants, to identify barriers and opportunities.

  4. High temperature solar thermal technology: The North Africa Market

    Energy Technology Data Exchange (ETDEWEB)

    1990-12-01

    High temperature solar thermal (HTST) technology offers an attractive option for both industrialized and non-industrialized countries to generate electricity and industrial process steam. The purpose of this report is to assess the potential market for solar thermal applications in the North African countries of Algeria, Egypt, Morocco and Tunisia. North Africa was selected because of its outstanding solar resource base and the variety of applications to be found there. Diminishing oil and gas resources, coupled with expanding energy needs, opens a large potential market for the US industry. The US high temperature solar trough industry has little competition globally and could build a large market in these areas. The US is already familiar with certain solar markets in North Africa due to the supplying of substantial quantities of US-manufactured flat plate collectors to this region.

  5. High temperature solar thermal technology: The North Africa Market

    Energy Technology Data Exchange (ETDEWEB)

    1990-12-01

    High temperature solar thermal (HTST) technology offers an attractive option for both industrialized and non-industrialized countries to generate electricity and industrial process steam. The purpose of this report is to assess the potential market for solar thermal applications in the North African countries of Algeria, Egypt, Morocco and Tunisia. North Africa was selected because of its outstanding solar resource base and the variety of applications to be found there. Diminishing oil and gas resources, coupled with expanding energy needs, opens a large potential market for the US industry. The US high temperature solar trough industry has little competition globally and could build a large market in these areas. The US is already familiar with certain solar markets in North Africa due to the supplying of substantial quantities of US-manufactured flat plate collectors to this region.

  6. Medical Representatives' Intention to Use Information Technology in Pharmaceutical Marketing.

    Science.gov (United States)

    Kwak, Eun-Seon; Chang, Hyejung

    2016-10-01

    Electronic detailing (e-detailing), the use of electronic devices to facilitate sales presentations to physicians, has been adopted and expanded in the pharmaceutical industry. To maximize the potential outcome of e-detailing, it is important to understand medical representatives (MRs)' behavior and attitude to e-detailing. This study investigates how information technology devices such as laptop computers and tablet PCs are utilized in pharmaceutical marketing, and it analyzes the factors influencing MRs' intention to use devices. This study has adopted and modified the theory of Roger's diffusion of innovation model and the technology acceptance model. To test the model empirically, a questionnaire survey was conducted with 221 MRs who were working in three multinational or eleven domestic pharmaceutical companies in Korea. Overall, 28% and 35% of MRs experienced using laptop computers and tablet PCs in pharmaceutical marketing, respectively. However, the rates were different across different groups of MRs, categorized by age, education level, position, and career. The results showed that MRs' intention to use information technology devices was significantly influenced by perceived usefulness in general. Perceived ease of use, organizational and individual innovativeness, and several MR characteristics were also found to have significant impacts. This study provides timely information about e-detailing devices to marketing managers and policy makers in the pharmaceutical industry for successful marketing strategy development by understanding the needs of MRs' intention to use information technology. Further in-depth study should be conducted to understand obstacles and limitations and to improve the strategies for better marketing tools.

  7. MARKETING TECHNOLOGICAL INNOVATIONS IN BANKING PRODUCTS AND SERVICES

    OpenAIRE

    VALERIA ARINA BALACEANU

    2011-01-01

    Success depends on the ability of financial institutions to assess the opportunities of new markets, attracting customers from competitors and improve the effectiveness of marketing strategies. Marketers have to understand that the most effective approach is based on an analysis of needs of different market segments, designing the marketing mix and implementation of marketing programs targeted to selected segments. The allocation of financial and banking institutions of important resources fo...

  8. Discovering magic of mobile technology in business: strategic marketing perspective

    OpenAIRE

    Bolat, Elvira

    2016-01-01

    Mobile technology penetrated all aspects of social and business existence. Studies around mobile technology mostly address the use and adoption process of mobile marketing or mobile commerce from a consumer perspective rather than from a business perspective. Another concern of majority of studies on the use of mobile technology is a focus on technical nature of mobile devices despite the fact that true magic of technology resides in its mobilisation and usage – the deployment of mobile techn...

  9. PEACE MARKETING

    OpenAIRE

    2015-01-01

    Peace marketing is a new concept which could be part of the category of the public international marketing  and it is, at the same time, a non-profit marketing. The concept of peace marketing is a new one, but one that should be developed because our future depends on the efficiency of the marketing campaigns for peace.

  10. Data, Technology & Social Media: Their Invasive Role in Contemporary Marketing

    Directory of Open Access Journals (Sweden)

    K. Prakash Vel

    2015-12-01

    Full Text Available Marketers have paid a huge price for their inability to decipher which trend has come to stay and which one is a fad. Such a challenge has jeopardized the survival of blue-chip brands, as marketers anticipated in vain the end of existing red ocean strategies. Essentially, the traditional marketing strategies associated with the success of well-known brands in the past are losing their relevance in the current context. There is the need to identify and understand modern trends and their implications to marketing strategy development. In light of this, this study examines fourteen (14 fundamental ‘game changing’ trends that are poised to impact the traditional practices and perceptions associated with marketing at the operational and strategic levels. The study presents the trends under three categories, the invasive role of technology, data, and social media, alongside looking at their impact on contemporary marketing. Each trend has been identified and analyzed based on in-depth interviews with industry experts as the primary source of data. Relevant data has also been given to present a holistic perspective on each trend. 

  11. Technology and trend management at the interface of technology push and market pull

    DEFF Research Database (Denmark)

    Maier, Maximilian; Hofmann, Maximilian; Brem, Alexander

    2016-01-01

    Technology push and market pull innovation strategies are playing an important role for the effective management of ideas, technologies, and trends. The coexistence of these two approaches led to many debates and the focus switched several times from putting more effort into technology push aspects...... to fostering market pull approaches in the last decades. Still, there is no in-depth exploration of the interface of technology push and market pull and only few conceptual models are dealing with the connection between technology push and market pull in particular. Therefore, this study puts an exploratory...... focus on the innovation management processes of a global outdoor manufacturer with a special emphasis on the interface between technology push and market pull. From the case findings and our literature we conceptualise a non-linear innovation model that systematically integrates market pull...

  12. Effect of repeat purchase and dynamic market size on diffusion of an innovative technological consumer product in a segmented market

    DEFF Research Database (Denmark)

    Aggarwal, S.; Gupta, A.; Govindan, K.

    2014-01-01

    This study develops diffusion models for technological consumer products under the marketing environment when a product is marketed in a segmented market and observes two distinctive promotional strategies of mass and differentiated promotion; an under explored study area. Mass promotion strategy...... creates a spectrum effect in market with an aim to create wider product awareness and influence the market size. Whereas the differentiated promotion strategy plays major role in external influence component in the respective segment and target for adoption by the current potential segment. Previous...... studies on segmented diffusion models assumed only first time purchase and constant market size which may yield underestimated results and fail to give appropriate insight of the diffusion process. The study develops and validates generalized diffusion models for segmented market incorporating...

  13. Technology and market future prospects of photovoltaic systems

    Directory of Open Access Journals (Sweden)

    Andreas Poullikkas

    2010-07-01

    Full Text Available During the past 20 years there has been a significant growth of the solar photovoltaic (PV technology and today is considered by many countries as an important technology for the future. Many countries have already established or are in the process of establishing support programs to encourage the adoption of this new technology following in this way the examples of the major players of the PV market. In this work, an investigation of the technology and market future prospects of PV systems is carried out. In particular the PV key benefits are presented and the various PV solar cell technologies are described and compared. Emphasis has been given to the current and future PV solar systems market demand including their current and future economics. Solar PV has two big challenges that need to be resolved. Production costs need to go down before it becomes economically sustainable, while production capacity must continue to grow in order for PV to become a significant player in the global energy market.

  14. Bringing to Market Technological Innovation: What Distinguishes Success from Failure

    OpenAIRE

    Federico Frattini; Alfredo De Massis; Vittorio Chiesa; Lucio Cassia; Giovanna Campopiano

    2012-01-01

    Commercialization is a critical step in technological innovation. Nevertheless, many scholars believe that it is often the least well-managed activity of the whole innovation process. The launch stage seems to be particularly critical in high-technology markets because of the volatility, interconnectedness and the proliferation of new technologies they experience. However, academic and practitioners' literature has not, so far, developed a clear understanding of the factors that distinguish a...

  15. Effects of Market, E-Marketing, and Technology Orientations on Innovativeness and Performance in Turkish Health Organizations.

    Science.gov (United States)

    Mutlu, Hanifi Murat; Sürer, Atilla

    2015-01-01

    This article investigates the effects of strategic orientation on innovativeness and performance in health organizations in Turkey. We hypothesize that market, e-marketing, and technology orientations positively affect innovativeness and performance. Market and technology orientations are found not have a significant effect on performance, but e-marketing orientation and innovativeness have a significant and positive effect. We also investigate indirect effects on innovativeness and performance. The analyses of direct and indirect effects are an important contribution to understanding relationships among research variables.

  16. Effects of market, e-marketing, and technology orientations on innovativeness and performance in Turkish health organizations.

    Science.gov (United States)

    Mutlu, Hanifi Murat; Sürer, Atilla

    2016-01-01

    This article investigates the effects of strategic orientation on innovativeness and performance in health organizations in Turkey. We test hypotheses that market, e-marketing, and technology orientations positively affect innovativeness and performance. Market and technology orientations are found not have a significant effect on performance, but e-marketing orientation and innovativeness have a significant and positive effect. We also investigate indirect effects on innovativeness and performance. The analyses of direct and indirect effects are an important contribution to understanding relationships among research variables.

  17. The role of market research in the commercialization of technology

    Energy Technology Data Exchange (ETDEWEB)

    Ivey, D.L.; Smith, S.A.

    1988-03-01

    The objectiv eof this report is to provide information on available empirical work that describes criteria used by the residential consumer market in selectign energy and energy-related products. This market is important to the US Department of Energy's (DOE) Office of Building and Community Services (OBCS), which sponsors the developement of many energy-conserving technologies ultimately used by the residential consumer. In this report, the consumer decision-making process is described, and case studies are presented to illustrate the importance of conducting systematic market research in the early stages of the technology-development process. Consumer decision making is examined through a discussion of the steps of the decision-making process: problem recognition, information search, evaluation of alternatives, and purchase decision. Post-purchase behavior and its implications to the OBCS and to commercial marketing research are also discussed. The four case studies that are presented in this report illustrate the importance of market research in building energy loss, lighting, water heating, and refrigeration: (1) low-emissivity (low-E) windows; (2) long life light bulbs; (3) heat pump water heaters; and (4) energy efficient refrigerator-freezer.

  18. Market, Regulation, Market, Regulation

    DEFF Research Database (Denmark)

    Frankel, Christian; Galland, Jean-Pierre

    2015-01-01

    This paper focuses on the European Regulatory system which was settled both for opening the Single Market for products and ensuring the consumers' safety. It claims that the New Approach and Standardization, and the Global Approach to conformity assessment, which suppressed the last technical...... barriers to trade in Europe, realized the free movement of products by organizing progressively several orders of markets and regulation. Based on historical and institutional documents, on technical publications, and on interviews, this article relates how the European Commission and the Member States had...... alternatively recourse to markets and to regulations, at the three main levels of the New Approach Directives implementation. The article focuses also more specifically on the Medical Devices sector, not only because this New Approach sector has long been controversial in Europe, and has recently been concerned...

  19. Market, Regulation, Market, Regulation

    DEFF Research Database (Denmark)

    Frankel, Christian; Galland, Jean-Pierre

    2015-01-01

    This paper focuses on the European Regulatory system which was settled both for opening the Single Market for products and ensuring the consumers' safety. It claims that the New Approach and Standardization, and the Global Approach to conformity assessment, which suppressed the last technical...... barriers to trade in Europe, realized the free movement of products by organizing progressively several orders of markets and regulation. Based on historical and institutional documents, on technical publications, and on interviews, this article relates how the European Commission and the Member States had...... alternatively recourse to markets and to regulations, at the three main levels of the New Approach Directives implementation. The article focuses also more specifically on the Medical Devices sector, not only because this New Approach sector has long been controversial in Europe, and has recently been concerned...

  20. High Technology, Work, and Inequality in Southern Labor Markets.

    Science.gov (United States)

    Colclough, Glenna; Tolbert, Charles M., II

    1990-01-01

    Explores the relationship among high technology industrialization, skill levels, and economic inequality. Finds that minority labor force participants experience more earnings discrimination in high tech industries than in other industries. Attributes findings to variations in local labor market contexts and to differing stages of product cycles…

  1. Technology development and market access: from a food sovereignty perspective

    NARCIS (Netherlands)

    Quaye, W.

    2012-01-01

    The concepts of ‘relevant social groups’ and ‘technical code’ are used to investigate the social relations in cowpea variety development (technology studies) and also the relationship of small-scale farmers to the Ghana School Feeding Program (market

  2. Technology development and market access: from a food sovereignty perspective

    NARCIS (Netherlands)

    Quaye, W.

    2012-01-01

    The concepts of ‘relevant social groups’ and ‘technical code’ are used to investigate the social relations in cowpea variety development (technology studies) and also the relationship of small-scale farmers to the Ghana School Feeding Program (market

  3. Marketing Social Service Programs Using Political Campaign Technology.

    Science.gov (United States)

    Bynum, Peter

    1991-01-01

    Discusses how human services agencies can use strategies and information technologies similar to those used in political campaigns to identify needs and attitudes for social services campaigns. Marketing for social services programs is described, and the use of computers for a political campaign and for a teenage pregnancy program is compared.…

  4. 2014-2015 Offshore Wind Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Smith, Aaron [National Renewable Energy Lab. (NREL), Golden, CO (United States); Stehly, Tyler [National Renewable Energy Lab. (NREL), Golden, CO (United States); Musial, Walter [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2015-09-01

    This report provides data and analysis to assess the status of the U.S. offshore wind industry through June 30, 2015. It builds on the foundation laid by the Navigant Consortium, which produced three market reports between 2012 and 2014. The report summarizes domestic and global market developments, technology trends, and economic data to help U.S. offshore wind industry stakeholders, including policymakers, regulators, developers, financiers, and supply chain participants, to identify barriers and opportunities. Title page contains link to associated data tables posted at http://www.nrel.gov/docs/fy15osti/64283_data_tables.xlsx.

  5. Building Technologies Program Multi-Year Program Plan Technology Validation and Market Introduction 2008

    Energy Technology Data Exchange (ETDEWEB)

    None, None

    2008-01-01

    Building Technologies Program Multi-Year Program Plan 2008 for technology validation and market introduction, including ENERGY STAR, building energy codes, technology transfer application centers, commercial lighting initiative, EnergySmart Schools, EnergySmar

  6. Identifying influential factors on integrated marketing planning using information technology

    Directory of Open Access Journals (Sweden)

    Karim Hamdi

    2014-07-01

    Full Text Available This paper presents an empirical investigation to identify important factors influencing integrated marketing planning using information technology. The proposed study designs a questionnaire for measuring integrated marketing planning, which consists of three categories of structural factors, behavioral factors and background factors. There are 40 questions associated with the proposed study in Likert scale. Cronbach alphas have been calculated for structural factors, behavioral factors and background factors as 0.89, 0.86 and 0.83, respectively. Using some statistical test, the study has confirmed the effects of three factors on integrated marketing. In addition, the implementation of Freedman test has revealed that structural factors were the most important factor followed by background factors and behavioral factors.

  7. Emerging Market Firms’ Acquisitions in Advanced Markets

    DEFF Research Database (Denmark)

    Stucchi, Tamara

    2012-01-01

    This study draws upon the resource-based view and the institution-based view of the firm to provide a comprehensive overview of how different resource-, institution- and industry-based antecedents affect the motivations guiding the acquisitions that emerging market firms undertake in advanced...... markets. These antecedents can influence emerging market firms’ capacities to absorb or exploit technological and/or marketing advantages in advanced markets. In order to be successful, emerging market firms have to undertake those upmarket acquisitions that best “fit” their antecedents. Four mutually...... exclusive acquisition strategies are derived, which are then illustrated using examples of Indian firms’ acquisitions in advanced markets....

  8. Marketing is everything.

    Science.gov (United States)

    McKenna, R

    1991-01-01

    Technology is creating customer choice, and choice is altering the marketplace. Gone are the days of the marketer as salesperson. Gone as well is marketing that tries to trick the customer into buying whatever the company makes. There is a new paradigm for marketing, a model that depends on the marketer's knowledge, experience, and ability to integrate the customer and the company. Six principles are at the heart of the new marketing. The first, "Marketing is everything and everything is marketing," suggests that marketing is like quality. It is not a function but an all-pervasive way of doing business. The second, "The goal of marketing is to own the market, not just to sell the product," is a remedy for companies that adopt a limiting "market-share mentality." When you own a market, you lead the market. The third principle says that "marketing evolves as technology evolves." Programmable technology means that companies can promise customers "any thing, any way, any time." Now marketing is evolving to deliver on that promise. The fourth principle, "Marketing moves from monologue to dialogue," argues that advertising is obsolete. Talking at customers is no longer useful. The new marketing requires a feedback loop--a dialogue between company and customer. The fifth principle says that "marketing a product is marketing a service is marketing a product." The line between the categories is fast eroding: the best manufacturing companies provide great service, the best service companies think of themselves as offering high-quality products. The sixth principle, "Technology markets technology," points out the inevitable marriage of marketing and technology and predicts the emergence of marketing workstations, a marketing counterpart to engineers' CAD/CAM systems.

  9. Emerging technologies for the changing global market

    Science.gov (United States)

    Cruit, Wendy; Schutzenhofer, Scott; Goldberg, Ben; Everhart, Kurt

    1993-01-01

    This project served to define an appropriate methodology for effective prioritization of technology efforts required to develop replacement technologies mandated by imposed and forecast legislation. The methodology used is a semi-quantative approach derived from quality function deployment techniques (QFD Matrix). This methodology aims to weight the full environmental, cost, safety, reliability, and programmatic implications of replacement technology development to allow appropriate identification of viable candidates and programmatic alternatives. The results will be implemented as a guideline for consideration for current NASA propulsion systems.

  10. Near Field Communication: Technology and Market Trends

    Directory of Open Access Journals (Sweden)

    Gabriella Arcese

    2014-09-01

    Full Text Available Among the different hi-tech content domains, the telecommunications industry is one of the most relevant, in particular for the Italian economy. Moreover, Near Field Communication (NFC represents an example of innovative production and a technological introduction in the telecommunications context. It has a threefold function: card emulator, peer-to-peer communication and digital content access, and it could be pervasively integrated in many different domains, especially in the mobile payment one. The increasing attention on NFC technology from the academic community has improved an analysis on the changes and the development perspective about mobile payments. It has considered the work done by the GSMA (Global System for Mobile Communications Association and the NFC Forum in recent years. This study starts from an analysis of the scientific contributions to Near Field Communication and how the main researches on this topic were conceived. Our focus is on the diffusion rates, the adoption rates and the technology life cycle. After that, we analyze the technical-economical elements of NFC. Finally, this work presents the state of art of the improvements to this technology with a deeper focus on NFC technologies applied to the tourism industry. In this way, we have done a case analysis that shows some of the NFC existent applications linked to each stage of the tourism value chain.

  11. Using technology to market cosmetic dentistry.

    Science.gov (United States)

    Seltzer, S M

    1997-01-01

    The presentation of proposed dental treatment has been hampered by the absence of visual communication technologies. New high tech dentistry-related tools permit efficient production of case presentations for cosmetic dentistry and restorative dentistry. This review describes how to create computer-based case presentations using Microsoft PowerPoint (Microsoft Corp., Redmond, WA) and visual treatment proposals using Microsoft Word for Windows.

  12. Outdoor Lighting Networks: Market, Technologies and Standards

    NARCIS (Netherlands)

    Cavalcanti, D.; Wang, J.; Chen, R.; Jiang , D.; Yang, Y.

    2012-01-01

    Providing the right amount of light where and when it is needed is an opportunity to transform today’s cities into smart and livable urban spaces. New technologies are being introduced, such are adaptivecontrols and outdoor lighting networks, which can deliver energy andcost savings through adaptive

  13. Sustainable Marketing

    NARCIS (Netherlands)

    Dam, van Y.K.

    2017-01-01

    In this article, three different conceptions of sustainable marketing are discussed and compared. These different conceptions are referred to as social, green, and critical sustainable marketing. Social sustainable marketing follows the logic of demand-driven marketing management and places the

  14. Sustainable Marketing

    NARCIS (Netherlands)

    Dam, van Y.K.

    2017-01-01

    In this article, three different conceptions of sustainable marketing are discussed and compared. These different conceptions are referred to as social, green, and critical sustainable marketing. Social sustainable marketing follows the logic of demand-driven marketing management and places the resp

  15. Information systems and technology in the marketing of railway transport

    Directory of Open Access Journals (Sweden)

    I.O. Zharska

    2013-03-01

    Full Text Available The aim of the article. The aim of the article is to improve the system of theoretical, methodological and methodic background for the implementation of information technology in the marketing system of the railway undertaking. The article identifies the necessity of marketing use in companies which are natural monopolies. Besides the general system of railway transport is described and its place in the marketing system is defined. The existing deficiencies of marketing system have been detected.The results of the analysis. The main computerized control systems, which have been introduced into the system of marketing services in the field of railway transport, were given full consideration in recent years. In particular it has been examined the integration of the automated control system into the system of services associated with freight and the transition from paper to electronic transport documents. Such advantages of system for consumers were determined: time reduction, the possibility of clearance from any station and information received in the automatic mode concerning the freight traffic. The organizational transformation that took place on the railway transport as a result of the specified system integration was considered. The need to create such system for freight crossing the border was defined.System of passenger train tickets sale online in Ukraine has been considered the and its basic shortcomings, including the inability to print previously reserved ticket and the complexity and incomprehensibility of ticket purchase technology online for the consumers was found. The experience of sales system delivering of the passenger railway services has been examined in different European countries and it has been found out that in many countries for tickets sales is used modern information technology: the Internet, via mobile communications, with start-card, etc.Moreover a comparative analysis of web-sites of the Ukrainian and foreign

  16. Internet marketing

    OpenAIRE

    2009-01-01

    In the bachelor thesis are introduced theoretical concepts of the Internet and marketing, accented the need of marketing mix along with its specifics of the internet environment. Next is interpreted which tools can be used for marketing of firms and which marketing instruments are to be deployed. Final chapter illustrates socio-demographics of Czech internet users along with media market allocation from the perspective of all media as well as in the segment of the Internet.

  17. Hospital marketing.

    Science.gov (United States)

    Carter, Tony

    2003-01-01

    This article looks at a prescribed academic framework for various criteria that serve as a checklist for marketing performance that can be applied to hospital marketing organizations. These guidelines are drawn from some of Dr. Noel Capon of Columbia University's book Marketing Management in the 21st Century and applied to actual practices of hospital marketing organizations. In many ways this checklist can act as a "marketing" balanced scorecard to verify performance effectiveness and develop opportunities for innovation.

  18. Strategic Marketing

    OpenAIRE

    Potter, Ned

    2015-01-01

    This chapter from The Library Marketing Toolkit focuses on marketing strategy. Marketing is more successful when it happens as part of a constantly-renewing cycle. The aim of this chapter is to demystify the process of strategic marketing, simplifying it into seven key stages with advice on how to implement each one. Particular emphasis is put on dividing your audience and potential audience into segments, and marketing different messages to each group. \\ud \\ud It includes case studies from T...

  19. Distinctive Marketing and Information Technology Capabilities and Strategic Types: A Cross-National Investigation

    NARCIS (Netherlands)

    Song, Michael; Nason, Robert W.; Di Benedetto, Anthony

    2008-01-01

    The authors examine the relationship between strategic type and development of distinctive marketing, market-linking, technology, and information technology (IT) capabilities to implement innovation strategy. They hypothesize that prospectors must build technical and IT capabilities, whereas defende

  20. Distinctive marketing and information technology capabilities and strategic types : A cross-national investigation

    NARCIS (Netherlands)

    Song, Michael; Nason, Robert W.; Di Benedetto, Anthony

    2008-01-01

    The authors examine the relationship between strategic type and development of distinctive marketing, market-linking, technology, and information technology (IT) capabilities to implement innovation strategy. They hypothesize that prospectors must build technical and IT capabilities, whereas

  1. Shaping sustainable energy technologies and use - a system, policy or market responsibility?

    DEFF Research Database (Denmark)

    Jørgensen, Ulrik

    2002-01-01

    The article present the problem of delegating energy technology innovation to new market condition after liberalisation.......The article present the problem of delegating energy technology innovation to new market condition after liberalisation....

  2. Sexual Markets or Black Markets?

    DEFF Research Database (Denmark)

    Groes-Green, Christian

    2014-01-01

    This article addresses the everyday technologies of ‘extraction and redistribution’ that young women and men use in order to adapt to a situation of increasing unemployment in Maputo, Mozambique and other African cities. In this neoliberal economy informal and illicit trade with sex, stolen goods...... sex with sugar-daddies, called sponsors or patrons, who provide for them in exchange for sex while male peers often become street vendors, street artists or petty criminals engaged in the so-called ‘black’ markets of theft, sale of counterfeits, and circulation of stolen goods, alcohol and drugs. As I...... show, these gendered markets are highly entangled and interdependent, and as I argue, male and female markets use many of the same technologies, sources and circuits of exchange...

  3. Ethics and the Marketing of Technology for Training and Performance Improvement: A Commentary

    Science.gov (United States)

    Carliner, Saul

    2003-01-01

    This commentary is intended to start a conversation on ethical behavior in the marketing of our work, with a special focus on the issues that arise when marketing technology and related services. The general literature on marketing ethics suggests that marketers have more relaxed ethical values than the general public. Therefore, ethics should be…

  4. 2008 Industrial Technologies Market Report, May 2009

    Energy Technology Data Exchange (ETDEWEB)

    Energetics; DOE

    2009-07-01

    The industrial sector is a critical component of the U.S. economy, providing an array of consumer, transportation, and national defense-related goods we rely on every day. Unlike many other economic sectors, however, the industrial sector must compete globally for raw materials, production, and sales. Though our homes, stores, hospitals, and vehicles are located within our borders, elements of our goods-producing industries could potentially be moved offshore. Keeping U.S. industry competitive is essential to maintaining and growing the U.S. economy. This report begins with an overview of trends in industrial sector energy use. The next section of the report focuses on some of the largest and most energy-intensive industrial subsectors. The report also highlights several emerging technologies that could transform key segments of industry. Finally, the report presents policies, incentives, and drivers that can influence the competitiveness of U.S. industrial firms.

  5. 2010 Fuel Cell Technologies Market Report, June 2011

    Energy Technology Data Exchange (ETDEWEB)

    2011-06-01

    This report summarizes 2010 data on fuel cells, including market penetration and industry trends. It also covers cost, price, and performance trends, along with policy and market drivers and the future outlook for fuel cells.

  6. Photo acoustic imaging: technology, systems and market trends

    Science.gov (United States)

    Faucheux, Marc; d'Humières, Benoît; Cochard, Jacques

    2017-03-01

    Although the Photo Acoustic effect was observed by Graham Bell in 1880, the first applications (gas analysis) occurred in 1970's using the required energetic light pulses from lasers. During mid 1990's medical imaging research begun to use Photo Acoustic effect and in vivo images were obtained in mid-2000. Since 2009, the number of patent related to Photo Acoustic Imaging (PAI) has dramatically increased. PAI machines for pre-clinical and small animal imaging have been being used in a routine way for several years. Based on its very interesting features (non-ionizing radiation, noninvasive, high depth resolution ratio, scalability, moderate price) and because it is able to deliver not only anatomical, but functional and molecular information, PAI is a very promising clinical imaging modality. It penetrates deeper into tissue than OCT (Optical Coherence Tomography) and provides a higher resolution than ultrasounds. The PAI is one of the most growing imaging modality and some innovative clinical systems are planned to be on market in 2017. Our study analyzes the different approaches such as photoacoustic computed tomography, 3D photoacoustic microscopy, multispectral photoacoustic tomography and endoscopy with the recent and tremendous technological progress over the past decade: advances in image reconstruction algorithms, laser technology, ultrasound detectors and miniaturization. We analyze which medical domains and applications are the most concerned and explain what should be the forthcoming medical system in the near future. We segment the market in four parts: Components and R&D, pre-clinical, analytics, clinical. We analyzed what should be, quantitatively and qualitatively, the PAI medical markets in each segment and its main trends. We point out the market accessibility (patents, regulations, clinical evaluations, clinical acceptance, funding). In conclusion, we explain the main market drivers and challenges to overcome and give a road map for medical

  7. HUMANE MARKETING, PEACE MARKETING AND REBRANDING MARKETING

    Directory of Open Access Journals (Sweden)

    Alexandru Mircea NEDELEA

    2016-08-01

    Full Text Available According to humane marketing, the entire population of the Earth must be happy, content and even delighted, not only the clients of certain companies (as considered by the classical marketing. Therefore, from this viewing point, we are dealing with the necessary activity of rebranding the marketing itself. Humane marketing represents and concerns the entire economic system regarded from the point of view of the final result, seen by comparison to the happiness of the entire humanity. Humane marketing represents a new concept, a new vision, a new way of seeing the relationship between the individual and the society he lives in. The essence of the concept (orientation of humane marketing consists in identifying, anticipating and quantifying the needs and desires of humans and their satisfaction. Rebranding marketing will allow passing from a vicious marketing to a beneficial, humane marketing. We think that the society has reached a level of development which allows only one viable solution for evolution, namely to make a qualitative leap in the consciousness of the humanity, which should include, among others, the waiver of aggressive marketing made only in order to obtain profit, to the detriment of attaining human happiness, both individually and of the entire humanity.

  8. Markets and technology needs for UHB-LEDs

    Science.gov (United States)

    Roussel, Philippe

    2007-09-01

    With an annual volume of more than 5 million units of 2" equivalent substrates, GaN-based LED is the main eater of nitride materials targeting a 3.5B market at devices level. The next big challenge for LED business is to take market shares over the general lighting industry and dollar per lumen (/lm) ratio is the key parameter. Numerous technological improvements are under investigation: - At die level, photonic crystals and surface texturing technologies are jointly developed to increase the light extraction. External Quantum Efficiency EQE has now reached > 75% at R&D level. - At material level, there is a rapid emergence of new substrates for GaN epitaxy and composite substrates in 6" diameter. That is opening new doors to higher LED luminous efficiency and cost reduction toward the gigantic SSL general illumination business.

  9. Technology marketing: a new core competence of technology-intensive enterprises

    OpenAIRE

    Tschirky, Hugo; Escher, Jean-Philippe; Tokdemir, Deniz; Belz, Christian

    2000-01-01

    Even in the area of technology, firms are increasingly contracting in from external sources, or contracting out their own work to third parties. This involves the areas of licensing, R&D cooperation, production and OEM briefs and commerce in technologically demanding components and part-products. The carrying out of such technology business, here christened "Technology Marketing", is dependent upon new processes and concepts, because known marketing methods do not sufficiently take into accou...

  10. Information Technology-Based Innovation in International Marketing Education: An Exploration of Two Learning Environments

    Science.gov (United States)

    Sinkovics, Rudolf R.; Haghirian, Parissa; Yu, Shasha

    2009-01-01

    Information technology (IT) innovations have and continue to have a significant impact on international marketing practice and customer interactions. With the marketing environment becoming increasingly dependent on technology, marketing teaching in higher education faces a challenging task of effectively leveraging technology in diverse learning…

  11. Information Technology-Based Innovation in International Marketing Education: An Exploration of Two Learning Environments

    Science.gov (United States)

    Sinkovics, Rudolf R.; Haghirian, Parissa; Yu, Shasha

    2009-01-01

    Information technology (IT) innovations have and continue to have a significant impact on international marketing practice and customer interactions. With the marketing environment becoming increasingly dependent on technology, marketing teaching in higher education faces a challenging task of effectively leveraging technology in diverse learning…

  12. Benchmarking International High-Technology Research Laboratories' Marketing in Europe

    OpenAIRE

    Salonen, Suvi-Anna

    2014-01-01

    The thesis studies current marketing conventions of international high-technology research laboratories in Europe and is done for the UNELMA-project. UNELMA is a joint project between Finnish and Swedish universities and institutions funded by the European Union, the Provincial Government of Norbotten, Lapin Liitto and Interreg IV A. The project wishes to create a network of professional services which will benefit companies in the Bothnian Arc between Finland and Sweden. The study itself...

  13. Mining Marketing Data

    Science.gov (United States)

    2002-01-01

    MarketMiner(R) Products, a line of automated marketing analysis tools manufactured by MarketMiner, Inc., can benefit organizations that perform significant amounts of direct marketing. MarketMiner received a Small Business Innovation Research (SBIR) contract from NASA's Johnson Space Center to develop the software as a data modeling tool for space mission applications. The technology was then built into the company current products to provide decision support for business and marketing applications. With the tool, users gain valuable information about customers and prospects from existing data in order to increase sales and profitability. MarketMiner(R) is a registered trademark of MarketMiner, Inc.

  14. After Anik-E: The markets and the technology

    Science.gov (United States)

    Hancock, Kenneth E.

    This paper deals with the likely developments in the market for telecommunications in the broadest sense. The impact of the potential universal personal telephone/data sets using integrated services digital network (ISDN) based technology is considered, as well as the impacts of high definition television, a mobile satellite service market encompassing land, marine, and aeronautical segments, and the potential impact of fiber optic links. Included in this portion of the paper are projections of regulatory change required to meet these new applications and technological trends. A Canadian communications satellite market hypothesis for a 12-15 year period commencing at the beginning of the 21st Century, (the approximate lifetime of an Anik F series of satellites) is then presented. Finally, the paper deals with the satellite technologies required to meet these needs. These include various types of on-board processing together with programmable beam shaping and beam switching. The likelihood of the replacements to Anik E following the trend of those satellites and using a hybrid configuration is considered, as is the possibility of a three or four frequency band satellite, utilizing the L, C, Ku, and Ka bands, possibly with cross band switchable strapping.

  15. Monitoring system of technological innovation potential on the market

    Directory of Open Access Journals (Sweden)

    O.P. Kosenko

    2016-12-01

    Full Text Available The aim of the article. The main purpose of the study is to develop practical tools for monitoring and evaluating commercial potential results of creative industry and identify strategic directions for their further developments. The results of the analysis. The article confirmed that timely monitoring of the enterprise intellectual potential and commercial possibilities of the individual technological developments can become the basis for points of growth identification, early detecting of negative trends, determining the optimal ratio of both traditional and new areas of the enterprise. The results of the monitoring process are also needed for managing decisions at both the enterprise and at the regional level of the country. So in this case we can consider very relevant the development of algorithms for monitoring and evaluating commercial potential of intellectual development industry. It is proved that the accuracy and objectivity of the current state of the technological innovation commercial potential depends more on the potential economic benefit that is available for developers of technological innovations in their commercialization, and consumer technology in their use. With economic effect parameters developer and consumer of technological innovation generated tangential monitoring function and economic characteristics defined set of values. It is proposed to improve the accuracy and reliability of the results to take into account quality monitoring of technological developments and commercial risk implementation. Proposed to take into account the indicators during the monitoring process Placed sponsored task performed using arctangent monitoring function that includes the integral index of a technology and successful commercialization state of the risk ,also was calculated the number of factors affecting it. It was proved that the most efficient monitoring of commercial potential (level of market attractiveness with technological

  16. Politisk marketing

    DEFF Research Database (Denmark)

    Disciplinen politisk marketing er udbredt i mange vestlige lande. Imidlertid er kendskabet til politisk marketing i Danmark bemærkelsesværdigt lavt. I det lys er denne bog Politisk Marketing: Personer, Partier & Praksis den første bog i Danmark, som -ud fra marketing- indkredser de sidste mange års...... brudflader i dansk politik. Gennem ti bidrag fra forskere og praktikere udskraber forfatterne et DNA for feltet politisk marketing. Kort sagt kan du i denne bog finde svarene på: Hvad er politisk marketing? Hvordan har det udviklet sig? Og hvilke konsekvenser har dette fænomen for vælgere, partier og...

  17. Marketing fundamentals.

    Science.gov (United States)

    Redmond, W H

    2001-01-01

    This chapter outlines current marketing practice from a managerial perspective. The role of marketing within an organization is discussed in relation to efficiency and adaptation to changing environments. Fundamental terms and concepts are presented in an applied context. The implementation of marketing plans is organized around the four P's of marketing: product (or service), promotion (including advertising), place of delivery, and pricing. These are the tools with which marketers seek to better serve their clients and form the basis for competing with other organizations. Basic concepts of strategic relationship management are outlined. Lastly, alternate viewpoints on the role of advertising in healthcare markets are examined.

  18. Effects of technological change in regional labor markets in Mexico

    Directory of Open Access Journals (Sweden)

    Reyna Elizabeth Rodríguez Pérez

    2012-07-01

    Full Text Available Technological change has meant that organizations require workers with higher qualifications, development, implementation and adaptation of technology looking to stay at the forefront in international competitiveness. The aim of this paper is to analyze the changes that have occurred in regional labor markets in Mexico on occupational and wage and identify to what extent these changes may have resulted from technological change and if this behavior is spatially homogeneous. The information source is made up of microdata from the National Survey of Urban Employment (Employment Survey 2000–2004. The empirical analysis –considering workers officiating at high and low technological intensity and applying a Mincerian income function with different classification criteria: education, sex, age groups and regions– during the period indicate that there have been significant changes in the Mexican labor market as a result of biased technological change, as it provides statistical evidence indicating the existence of a higher wage premium for subordinates in the technological area, and different effects at the regional level, encouraging more to the border.

  19. Market Review

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    @@ There was no sign of recovery from the downturn of rare earth market.The overall rare earth market still presented slipping trend.There was no sufficient replenishment from NdFeB and phosphor producers.

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    The Chinese stock market showed signs of recovery and the new stock investors have been rushing in. Many people withdrew their insurance to invest in the stock market, as insurance watchdog statistics showed. Meanwhile, the Chinese trade surplus grew to

  1. Marketing mix

    OpenAIRE

    Fatrdlová, Adéla

    2016-01-01

    Bachelor thesis is focused on the evaluation of the marketing mix for company HET, analyzing every individual instruments and the subsequently for the improvements. This thesis is composed of two parts,literature reviewed and with personal advice for solution, which falls under subchapter suggestions and recommendations. The first part of thesis are basic concepts associated, included with marketing and marketing mix with a focus on four basic marketing tools. The second part describes the co...

  2. Marketing mix

    OpenAIRE

    Dvořák, Michael

    2016-01-01

    The subject of this thesis, with the official name Marketing mix, is to analyse the actual and future marketing mix in selected company, propose for its improvements and strategy for re-launching traditional footwear company and their products on the Czech market. The theoretical section focuses on the basic concepts of marketing, its history, actual trends and its principles. The theoretical findings are used in the following practical part. The practical section describes the curre...

  3. Postmoderne marketing

    OpenAIRE

    Urquizu, Alvaro

    2014-01-01

    Abstract: This thesis will challenge the traditional marketing perspective by adding a post-modern approach to marketing. Secondary an analysis of the post-modern consumer as well as the importance of neo tribalism in marketing will be described. Additionally the necessity of including countercultural segments and the importance of countercultures will be argued. Finally this thesis will examine which marketing method is the most useful when working with countercultures.

  4. RELIGIOUS MARKETING

    OpenAIRE

    Ariadna-Ioana JURAVLE (GAVRA); Constantin SASU; Geanina Constanța SPĂTARU (PRAVĂȚ)

    2016-01-01

    The purpose of this paper is to establish the conceptual delimitation of the term religious marketing. The term religious marketing has caused controversy. There are two currents: that of the theologians, on one hand and that of the marketers, on the other hand. The representatives of each current have their own view regarding the implementation of marketing into the religious sphere. The article concludes with the necessity to adapt the churches’ activities and the ways they must be presente...

  5. Viral marketing

    OpenAIRE

    Král, Jiří

    2015-01-01

    Bachelor's Thesis deals with effective promotional tools called viral marketing. The main contribution of the thesis is the definition and history of viral marketing, making analysis of process of viral marketing, progresses definition and rules for creating a viral campaign. And also aspects are necessary for a successful viral spread. There are analysis of the characteristics of social media which are dividing according to the orientation and marketing tactics. Thesis is especially about so...

  6. On the Data Mining Technology Applied to Active Marketing Model of International Luxury Marketing Strategy in China— An Empirical Analysis

    Directory of Open Access Journals (Sweden)

    Qishen Zhou

    2013-09-01

    Full Text Available  This paper emphasizes the importance of active marketing in the customer relationship management. Especially, the data mining technology is applied to establish an active marketing model to empirically analyze the condition of the AH Jewelry Company. Michael Porter's Five Forces Model is employed to assess and calculate the similarity in the active marketing model. Then, the questionnaire analysis on the customer relationship management model is carried out to explain the target market and target customer groups of AH Jewelry Company. The cluster analysis and principal component analysis (PCA are applied as data mining tool to investigate factors and problems that influence marketing effect of the AH Jewelry Company. The analysis results show that it becomes a key problem to enhance the customer loyalty and retain the customers under the changeable consumption environment. Data mining technology can help to analyze the historical data to produce the clients set which is most closed to the customer behaviors, and regards the most interesting information as the recommendation to the customers. Hence, marketing optimization strategy could be proposed as reference to manage the luxury marketing.

  7. Bringing Superconductor Digital Technology to the Market Place

    Science.gov (United States)

    Nisenoff, Martin

    The unique properties of superconductivity can be exploited to provide the ultimate in electronic technology for systems such as ultra-precise analogue-to-digital and digital-to-analogue converters, precise DC and AC voltage standards, ultra high speed logic circuits and systems (both digital and hybrid analogue-digital systems), and very high throughput network routers and supercomputers which would have superior electrical performance at lower overall electrical power consumption compared to systems with comparable performance which are fabricated using conventional room temperature technologies. This potential for high performance electronics with reduced power consumption would have a positive impact on slowing the increase in the demand for electrical utility power by the information technology community on the overall electrical power grid. However, before this technology can be successfully brought to the commercial market place, there must be an aggressive investment of resources and funding to develop the required infrastructure needed to yield these high performance superconductor systems, which will be reliable and available at low cost. The author proposes that it will require a concerted effort by the superconductor and cryogenic communities to bring this technology to the commercial market place or make it available for widespread use in scientific instrumentation.

  8. Bringing to Market Technological Innovation: What Distinguishes Success from Failure

    Directory of Open Access Journals (Sweden)

    Federico Frattini

    2012-09-01

    Full Text Available Commercialization is a critical step in technological innovation. Nevertheless, many scholars believe that it is often the least well-managed activity of the whole innovation process. The launch stage seems to be particularly critical in high-technology markets because of the volatility, interconnectedness and the proliferation of new technologies they experience. However, academic and practitioners’ literature has not, so far, developed a clear understanding of the factors that distinguish an effective commercialization from an unsuccessful one, especially in high-technology environments. This paper discusses the results of a research project that aimed to understand the ingredients for success in the commercialization of a technological innovation. The first stage of the research consisted of a comparative historical analysis of 18 innovations, which were commercialized in consumer high-tech markets in the last 30 years. The analysis advocates that an effective commercialization comprises three sub-strategies: Early adoption strategy, Adoption network configuration strategy and Mainstream adoption strategy, with each one characterized by a coherent set of commercialization dimensions. The relative importance of each sub-strategy in determining the innovation commercial success depends on the type of innovation that is commercialized, be it radical or incremental and discontinuous or continuous.

  9. MARKETING TECHNOLOGIES AS AN INSTRUMENT FOR EFFICIENT DEVELOPMENT OF DOMESTIC ENTERPRISES

    Directory of Open Access Journals (Sweden)

    V. Svyatnenko

    2014-09-01

    Full Text Available The paper investigates the essence and characteristics of marketing technologies, necessity of their use in domestic enterprises in conditions of competition. The problems of interpretation of the term "marketing techniques", their species and main characteristics are examined. The aim of the article is to research roles marketing technologies in ensuring the effective development of domestic enterprises in modern conditions.

  10. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    In April, the Chinese stock market continuously broke record highs, leaving many doubting the sustainability of stock prosperity. However, first-quarter reports from 941 of the Shanghai and Shengzhen listed A-share companies show profits up 100 percent compared with a year ago. These figures are driving the fast development of the Chinese stock market and reassuring investor confidence. In sharp contrast with investor confidence in the stock market, the Chinese central bank is being extremely cautious about the volatile market and excessive liquidity. For the fourth time this year, the central bank lifted the reserve requirement ratio by another 0.5 percent, up to 11 percent, in an effort to cool the supposedly overheating economy. There’s good news for multinationals. They will be allowed to conduct internal foreign exchange trade in the next few months, thanks to an ease on restrictions by the Chinese foreign exchange watchdog. To achieve balanced development, the government is determined to launch the large-scale development of central China, building new airports and attracting more businesses to boost the economy there. Regarding the IT industry, Huawei Technologies is the biggest winner, having sold 29.778 billion yuan worth of software, followed by ZTE.

  11. Service marketing

    Directory of Open Access Journals (Sweden)

    Babić-Hodović Vesna

    2002-01-01

    Full Text Available Development of postindustrial society and services revolution created numerous changes in size of consumer demand, consumer reaction and priorities. Continuous change on the side of demand and offer must follow changes in marketing orientation. Leader in that change is services marketing which by knowing services range and all the changes builds a new concept called Relationship Marketing.

  12. Marketing 101.

    Science.gov (United States)

    Henderson, Karla A.

    1997-01-01

    A marketing model for camps includes a mix of services, presentation, and communication elements that promote the virtues of camp, convince potential campers and their families of the benefits of camp, and successfully distinguish the camp from others. Includes resources related to marketing strategies, theme merchandise, and market trends…

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    The hottest financial market topic of the moment could be the subprime loan crisis in the United States. The crisis has stormed the U.S. stock market, dragging it to its biggest falls in a single trading day. Other markets, such as Japan’s, were also vul

  14. Shopper marketing

    OpenAIRE

    Klímová, Nikola

    2013-01-01

    The "Shopper marketing" thesis measures and evaluates the effectiveness of shopper marketing activities during the Sochi 2014 Olympic Games. This thesis includes empirical research conducted in an FMCG environment. The research implemented in this work investigates the shopper marketing practises and their effectiveness in selected Czech stores. The conclusions and recommendations within this diploma thesis are based on the analysis of research results.

  15. Stock Markets

    Institute of Scientific and Technical Information of China (English)

    亚玲

    2005-01-01

    There are stock markets in large cities in many countries. Stock markets in Paris, London, Tokyo, Shanghai and New York are among the largest and most well-known. The stock market, also called stock exchange, is a place where people can buy or sell shares of a factory or company. And each share means certain ownership of a factory or company.

  16. Viral marketing

    OpenAIRE

    BLÁHOVÁ, Adéla

    2012-01-01

    The aim of my thesis is to provide a comprehensive overview of the viral marketing and to analyze selected viral campaigns. There is a description of advantages and disadvantages of this marketing tool. In the end I suggest for which companies viral marketing is an appropriate form of the promotion.

  17. Marketing 101.

    Science.gov (United States)

    Henderson, Karla A.

    1997-01-01

    A marketing model for camps includes a mix of services, presentation, and communication elements that promote the virtues of camp, convince potential campers and their families of the benefits of camp, and successfully distinguish the camp from others. Includes resources related to marketing strategies, theme merchandise, and market trends…

  18. Market Channels of Technology Startups that Internationalize Rapidly from Inception

    Directory of Open Access Journals (Sweden)

    Simar Yoos

    2012-10-01

    Full Text Available The study of technology startups that internationalize rapidly from inception has increased in recent years. However, little is known about their channels to market. This article addresses a gap in the "born global" literature by examining the channels used by six startups that internationalized rapidly from inception as well as the programs they used to support their channel partners and customers. The six startups examined combined the use of the Internet with: i a relationship with a multi-national, ii distributors, iii re-sellers, or iv a direct sales force. They also delivered programs to support partners and customers that focused on communications, alliance and network development, education, marketing and promotion, and financial incentives. This article informs entrepreneurs who need to design go-to-market channels to exploit global opportunities about decisions made by other entrepreneurs who launched born-global companies. Normative rules and practitioner-oriented approaches are needed to help entrepreneurs explain and apply the results presented in this article.

  19. Technology Progress and the Market Power of Middlemen

    Institute of Scientific and Technical Information of China (English)

    SUI Ji-gang; LI Jian

    2007-01-01

    The normative mathematic model is used to analyze the effect of the technology progress on middlemen. The incomes of traders and middlemen in different transaction mechanisms are compared on the base of static transaction models which are followed by the dynamic factor of technology progress. It can be found that the indirect trade is dominant in the circumstance where search cost is high. With the technology progress, the search cost trends to decrease. The increase in direct trade will have influence on the middlemen. But the middlemen will not disappear; its market power is dependent not only on the absolute level of the technol ogy, but also on the comparative level of the technology adopted by the different transaction mechanisms.

  20. Technology push, market pull, and the Valley of Death

    Science.gov (United States)

    Swift, Gregory W.

    2005-09-01

    The Valley of Death is the gap between fundamental research and product development, where apparently promising technologies can stall or disappear. Fundamental researchers may hope for potential applications of their work, and they try to push technology based on their research. Businesses may hope that new technology might serve their market needs, and they try to find promising new technologies that can be pulled toward practical use. The valley between the researchers and the businesses can be surprisingly twisted and thorny, despite government attempts to build roads across it. The histories of cryogenic engineering in the late 20th century and of thermoacoustics work at Los Alamos offer examples of both useful and misguided strategies in this valley. Although global thermoacoustics R&D has not (yet?) been as successful as cryogenic engineering, thermoacoustics has thus far avoided some of the worst pitfalls in the valley.

  1. INFORMATIVE TECHNOLOGIES IN ESTIMATION OF T HE P HARMACEUTICAL MARKET

    Directory of Open Access Journals (Sweden)

    L. Yu. Babintseva

    2013-11-01

    Full Text Available An analytical study of methodologies of integral pharmaceutical market analysis is undertaken. It’s offered to use as an additional indicator of the pharmaceutical market state the trend of morbidity indexes of socially significant diseases. High informational value has also distribution curve of rendering harm risks of patients in the dynamics. A new approach to the analysis of the pharmaceutical market based on the trend characteristics’ may become the main in the decision- making.

  2. Marketing maloobchodu

    OpenAIRE

    Demuth, Jan

    2012-01-01

    This thesis is about the situation of retail marketing in Czech republic, with a special focus on in-store marketing instruments and activities. The goal of this work is to evaluate the application of these marketing instruments in a specific retail store. This chosen store is supermarket Billa. The first part of the thesis is offering theoretical base for in-store marketing activities and also presents the history of retail marketing in Czech republic. The second part is focusing on the situ...

  3. Market enhancement of shale oil: The native products extraction technology

    Energy Technology Data Exchange (ETDEWEB)

    Bunger, J.W. (Bunger (James W.) and Associates, Inc., Salt Lake City, UT (United States)); DuBow, J.B. (Utah Univ., Salt Lake City, UT (United States))

    1991-10-01

    The overall objective of this work was to assess the feasibility of enhancing shale oil commercialization through SO/NPX technology. Specific objectives were: (1) To determine the properties and characteristics of fractions isolable from shale oil utilizing separation sequences which are based on thermodynamic considerations; (2) To identify product streams of market value for promising technology development; (3)To conduct technology development studies leading to a shale oil extraction and processing sequence which promises economic enhancement of shale oil commercialization; (4) To develop an analytical methodology and model for obtaining engineering design data required for process development; (5) To estimate the economics of SO/NPX including the potential for enhancing the profitability of a commercial-scale shale oil MIS retort.

  4. Social Marketing in Marketing Health

    OpenAIRE

    Janet, Evgen; Zaletel Kragelj, Lijana

    2008-01-01

    Health communication is one of key approaches in health promotion. In last decade more and more techniques used by commercial marketers are used, termed in this context »social marketing«. It became integrative and inclusive discipline that uses a wide range of social sciences and social policy approaches as well as marketing. Like commercial marketing, social marketing is also focused on the consumer, and similarly, it is the knowledge on what people want and need and how to persuade them to...

  5. 2014-2015 Offshore Wind Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Smith, Aaron

    2015-11-18

    This presentation provides an overview of progress toward offshore wind cost reduction in Europe and implications for the U.S. market. The presentation covers an overview of offshore wind developments, economic and performance trends, empirical evidence of LCOE reduction, and challenges and opportunities in the U.S. market.

  6. Resource Communication Technology and Marketing of Textile Products: A U.S. Textile Industry Case Study

    Science.gov (United States)

    Baah, Anthony

    2010-01-01

    The purpose of the qualitative positivistic case study was to explore whether resource communication technology has helped or would help the marketing of textile products in the U.S. textile industry. The contributions of human capital in the marketing department, the marketing-demand information system function, and the product supply chain…

  7. Markets for Technology and the Importance of Firm-Specific Search for Innovation Performance

    DEFF Research Database (Denmark)

    Sofka, Wolfgang; Grimpe, Christoph

    , the costs of firm-specific search are only justified in underdeveloped markets. Otherwise, market transactions provide higher efficiency and flexibility. This negative cross-level interaction effect is stronger the more knowledge in an industry is covered by markets for technology. We test and support...

  8. Markets for Technology and the Importance of Firm-specific Search for Innovation Performance

    DEFF Research Database (Denmark)

    Grimpe, Christoph; Sofka, Wolfgang

    , the costs of firm-specific search are only justified in underdeveloped markets. Otherwise, market transactions provide higher efficiency and flexibility. This negative cross-level interaction effect is stronger the more knowledge in an industry is covered by markets for technology. We test and support...

  9. Resource Communication Technology and Marketing of Textile Products: A U.S. Textile Industry Case Study

    Science.gov (United States)

    Baah, Anthony

    2010-01-01

    The purpose of the qualitative positivistic case study was to explore whether resource communication technology has helped or would help the marketing of textile products in the U.S. textile industry. The contributions of human capital in the marketing department, the marketing-demand information system function, and the product supply chain…

  10. Application Possibilities of Social Marketing Technologies for Publicity of Electronic Government Services

    Directory of Open Access Journals (Sweden)

    Tadas Limba

    2013-08-01

    Full Text Available Nowadays e-government projects and projects in the public sector are changing the consistency and reality of our daily life and will need to be managed by project managers, who uge modern marketing tools and technologies. Social marketing is one of the modern marketing tools and, probably, it is the best tool to provide marketing in public sector project management, It has been changing in different ways since the founding of social marketing: the aim of social marketing, the technologies for using i ; but nowadays it’s hard to imagine public sector projects and, especially, egovernment projects, without using social marketing technologies. The usage of social marketing technologies can improve public sector project management and make the project more attractive to society or some part of it. This scientific paper represents social marketing transformation, the way in which social marketing needs to be used in the public sector project management process and analyses the phases of social marketing. It also gives some practical advics for public sector organizations o, how to implement social marketing in the e-government project deployment process.

  11. A MARKETING STRATEGY ON PHOTOVOLTAIC MARKET

    Directory of Open Access Journals (Sweden)

    Coita Dorin Cristian

    2008-05-01

    Full Text Available Photovoltaic is an increasingly important energy technology. Deriving energy from the sun offers numerous environmental benefits. It is an extremely clean energy source, and few other power-generating technologies have as little environmental impact as photovoltaic. In this article we explored some dimensions of photovoltaic market and suggested a marketing strategy for solar panels manufacturers

  12. Marketization Revisited

    DEFF Research Database (Denmark)

    Hansen, Morten Balle; Lindholst, Andrej Christian

    2016-01-01

    Purpose: The purpose of this introduction article to the IJPSM special issue on marketization is to clarify the conceptual foundations of marketization as a phenomenon within the public sector and to gauge current marketization trends on the basis of the seven articles in the special issue. Design....../methodology/approach: Conceptual clarification and cross-cutting review of seven articles analysing marketization in six countries in three policy areas at the level of local government. Findings: Four ideal-type models are deduced: Quasi-markets, involving both provider competition and free choice for users; Classic contracting...... out; Benchmarking and yardstick competition; and Public-Private collaboration. On the basis of the review of the seven articles, it is found that all elements in all marketization models are firmly embedded but also under dynamic change within public service delivery systems. The review also...

  13. The Co-evolution of Technologies and Markets - On Market Transparency in Nanotech Evolution

    DEFF Research Database (Denmark)

    Andersen, Maj Munch

    communication as well as in depth case analyses. The paper concludes tentatively that while the market for nano products seems to approach commercialization it is becoming still less transparent. This may have important implications for the further commercialization of nanotechnology, which are discussed...

  14. Technology, market and policy aspects of geothermal energy in Europe

    Science.gov (United States)

    Shortall, Ruth; Uihlein, Andreas

    2017-04-01

    The Strategic Energy Technology Plan (SET-Plan) is the technology pillar of the EU's energy and climate policy. The goal of the SET-Plan is to achieve EU worldwide leadership in the production of energy technological solutions capable of delivering EU 2020 and 2050 targets for a low carbon economy. The Joint Research Centre (JRC) runs and manages the SET-Plan Information System (SETIS) to support the SET-Plan. Under SETIS, the JRC publishes a number of regularly updated key references on the state of low carbon technology, research and innovation in Europe. Within the framework of the SET-Plan, the geothermal sector is placed into context with other power and heat generation technologies. The talk will give an introduction to some of JRC's geothermal research activities. Amongst others, the JRC Geothermal status report will be presented. This report aims to contribute to the general knowledge about the geothermal sector, its technology, economics and policies, with a focus on innovation, research, development and deployment activities as well as policy support schemes within the European Union. The speech will present the main findings of the report, providing an overview of the activities and progress made by the geothermal energy sector, the status of its sub-technologies and current developments. In addition, the speech will discuss the economic, market and policy aspects of geothermal energy for power production, direct use and ground source heat pumps in Europe and beyond.

  15. Stock market

    OpenAIRE

    Pachlerová, Šárka

    2017-01-01

    This bachelor thesis deals with the stock market in the Czech republic. The first part of this work is focused on the characteristics concepts of the stock market. It is comprised of the definitions of the financial market, stocks, commodities, the stock exchange indexes and others. Introduction to the term Forex and definition of the types of stock exchanges and exchange trades. Introduction to the OTC trading and how the stock exchange work. In the analytical part there is introduction t...

  16. PPC Marketing

    OpenAIRE

    Korousová, Tereza

    2015-01-01

    This thesis analyzes internet marketing and within in especially PPC advertising - including its structure and calculation of efficiency. There are two most commonly used PPC systems in the Czech Republic - AdWords and Sklik. Within these systems, there are marketing campaigns created and they consist of suitable marketing sets, which are combinations of ads and key words. Project Ehrliches Bier used the AdWords system for its campaign and within this system the project has been propagated si...

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:The country was faced with heavy inflationary pressure as the CPI and PPI numbers both continued to run at a high growth rate.The government decided to enforce a tightened monetary policy and stock investors rushed to pull money out of the stock market and stash it in the banks.To save the stumbling stock market,QFIIs were allowed to triple their investments in China’s financial markets.

  18. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:China’s financial markets remained stable in 2007, the central bank said,but the stock market stumbled on the heels of international market fluctuations.Food supplies were in short- age as the blizzard in southern provinces blocked transportation and destroyed farm produce.China Minmetals moved abroad to Canada for gold and copper,while the South Korean Lotte Shopping looked to China for the supermarket boom.

  19. Event marketing

    OpenAIRE

    Novotná, Michaela

    2008-01-01

    This study aims to analyze event-marketing activities of the small firm and propose new events. At first the theoretical part describes marketing and communication mix and then especially planning and development of event marketing campaign. Research data were collected by the method of survey to propose the new events. Randomly selected customers were asked to fill the questionnaire. Its results were integrated into the proposal of the new events. The interview was realized with the owner of...

  20. Market Definition

    OpenAIRE

    Kaplow, Louis

    2014-01-01

    Market definition has long held a central place in competition law. This entry surveys recent analytical work that has called the market definition paradigm into question on a number of fronts: whether the process is feasible, whether market share threshold tests are coherent, whether the hypothetical monopolist test in merger guidelines is counterproductive, and whether and when the frequent focus on cross-elasticities is useful.

  1. Trade marketing

    OpenAIRE

    Khodl, Vojtěch

    2013-01-01

    The main objective of this thesis is to define the term "trade marketing" and evaluate its role within the Coca-Cola Hellenic Bottling Company. With the use of internal resources and relevant literature, I will describe the use of trade marketing from both theoretical and practical point of view. I will also introduce the Coca-Cola HBC and its position on the carbonated soft drinks market in the Czech republic.

  2. Content Marketing

    OpenAIRE

    LE, DUC

    2013-01-01

    The purpose of this thesis was to introduce the new trend in today’s marketing world: content marketing. It has been employed by many companies and organizations in the world and has been proven success even when it is still a fairly new topic. Five carefully selected theories of content marketing proposed by experts in the field has been collected, compared and displayed as originally and scientifically as possible in this thesis. The chosen theories provide a diversified perspectives of...

  3. Online marketing

    OpenAIRE

    Zrůst, Daniel

    2013-01-01

    The aim of this thesis is to evaluate pay per click marketing as suitable marketing tool for promotion and distribution of a given product. The paper describes basic vocabulary related to PPC advertising, common metrics, tools used by online marketers, and logic of running PPC campaigns. The paper also tries to quantify impact of Internet on economies. The second part applies the theory to analysis of consumers' conversion path while searching online in common search engines where PPC marketi...

  4. Understanding Dynamic Competitive Technology Diffusion in Electronic Markets

    Science.gov (United States)

    Zhang, Cheng; Song, Peijian; Xu, Yunjie; Xue, Ling

    The extant literature on information technology (IT) diffusion has largely treated technology diffusion as a generic and independent process. This study, in contrast, examines the diffusion of different IT products with brand differentiation and competition. Drawing upon existing theories of product diffusion, we propose a research model to capture the dynamics of the competitive diffusion of web-based IT products and validate it with longitudinal field data of e-business platforms. Our findings suggest that IT product diffusion can be better predicted by a competitive model than by an independent-diffusion-process model. This research extends IT research to the context of competitive diffusion and provides practitioners an effective model to predict the dissemination of their products. The research also suggests the existence of asymmetric interactions among competing products, prompting scholars and practitioners to pay attention to the influence of competing products when making forecast of their product market.

  5. Technology for Price Management in Industrial Differential Product Market

    Directory of Open Access Journals (Sweden)

    E. V. Orlova

    2015-01-01

    Full Text Available The article studies price behavior of oligopolies in industrial market where price competition is replaced by non-price competition. There is a developed technology for pricing management of the products of industrial enterprises, which, unlike the existing ones, takes into account the dynamics of changes in consumer preferences and changes in the pricing policy of the enterprise competitor and is based on usage of system dynamics models to simulate the financial and economic performance of enterprises and the fuzzy model for situational analysis and decisionmaking on changes in prices for the products. A pricing simulation model is offered. It is based on system-dynamic modeling method, which takes into account the complex cause-to-effect concatenation of factors on price such as product quality, cost, price competition, price elasticity of economic demand, competitors’ quantity of output and estimates the impact of changing factors of internal and external enterprise environment on the effectiveness of its activities.The simulation model allows us to conduct diverse experiments and analyze the impact of management decisions on the efficiency of the enterprise. Based on the fuzzy approach a price decision-making model is developed. It operates not only precise (numeric values, but also qualitative assessments of variables and provides an adequate use of logical relationships and the laws of the mutual influence of market and production and economic factors. Qualitative dependences, which establish the influence of external and internal factors on the price change, are identified as a result of the study of economic laws and legal conformity that are in the context of rapid economic change and market turbulence may not be strictly formalized and take the form of linguistic statements, which express the conditional relationship between the qualitative assessments of initial factors and changes in the relative price.

  6. Marketing plan

    OpenAIRE

    Jantunen, Essi; Hellman, Annika

    2012-01-01

    The aim of this bachelor’s thesis was to draw up an efficient marketing plan for Pohjolan Vihreä Polku Oy, which offers meeting and nature activity services. The company was in a process of conversion and needed a structured marketing plan. The objectives of the company were perceived through severe research. The main purposes of the marketing plan were to raise the visibility of the company and increase its clientele. The proposed marketing actions are also to be used to improve the company’...

  7. Technology and trend management at the interface of technology push and market pull

    DEFF Research Database (Denmark)

    Maier, Maximilian; Hofmann, Maximilian; Brem, Alexander

    2016-01-01

    Technology push and market pull innovation strategies are playing an important role for the effective management of ideas, technologies, and trends. The coexistence of these two approaches led to many debates and the focus switched several times from putting more effort into technology push aspects...... focus on the innovation management processes of a global outdoor manufacturer with a special emphasis on the interface between technology push and market pull. From the case findings and our literature we conceptualise a non-linear innovation model that systematically integrates market pull...... and technology push activities. The model was tested for its practical applicability by reflecting it against the case company's organisational capabilities. Further research implications are discussed as well as implications for the management of the innovation process in practice, which highlights especially...

  8. Data, Technology & Social Media: Their Invasive Role in Contemporary Marketing

    OpenAIRE

    K. Prakash Vel; Collins Agyapong Brobbey; Abdalrhman Salih; Hafsa Jaheer

    2015-01-01

    Marketers have paid a huge price for their inability to decipher which trend has come to stay and which one is a fad. Such a challenge has jeopardized the survival of blue-chip brands, as marketers anticipated in vain the end of existing red ocean strategies. Essentially, the traditional marketing strategies associated with the success of well-known brands in the past are losing their relevance in the current context. There is the need to identify and understand modern trends and their implic...

  9. Digital Marketer: Facing Digital Marketing Opportunities

    OpenAIRE

    NEGRICEA, Costel Iliuta; PURCAREA, Ioan Matei

    2015-01-01

    We are witnessing the emergence of new ecosystems thanks to digital disruption, marketers being challenged to bring marketing operations into the digital era, enhance the customer journey and shift consumer behavior with the help of the digital tools, while actively encouraging feedback from users, and building a circle of trust with the company’s audience. Recent findings showed clear differences of consumers’ preferences and of what marketers say they’re doing with digital technology. Respo...

  10. Marketing imaging services.

    Science.gov (United States)

    Bouchard, E A

    1992-01-01

    "Communication with physicians and patients is critical to successfully marketing technology," says Mr. Bouchard, author of a new handbook for radiology managers. In this section from his book, he describes the components of a successful marketing plan and tries to dispel several myths about marketing. He also describes benchmarks for success, and provides a sample plan to promote mammography services.

  11. Marketing Education

    Science.gov (United States)

    Stancil, Ronald A., Sr.

    2008-01-01

    This article discusses the Marketing Education program at West Haven (CT) High School in West Haven, Connecticut, that promotes skills for life and attributes, enhances the academic program, and develops leaders out of ordinary students through an interactive curriculum. The three components of West Haven's marketing and management program are (1)…

  12. Marketing Management

    DEFF Research Database (Denmark)

    Wilke, Ricky

    2012-01-01

    Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009......Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009...

  13. Art Markets

    NARCIS (Netherlands)

    P.A. Arora (Payal); F.R.R. Vermeylen (Filip)

    2013-01-01

    textabstractThe advent of digitization has had a profound impact on the art market and its institutions. In this chapter, we focus on the market for visual arts as it finds its expression in (among other) paintings, prints, drawings, photographs, sculpture and the like. These artistic disciplines cl

  14. Direct marketing

    Directory of Open Access Journals (Sweden)

    Čičić Muris

    2002-01-01

    Full Text Available Direct Marketing (DM is usually treated as unworthy activity, with actions at the edge of legality and activities minded cheating. Despite obvious problems regarding ethics and privacy threat, DM with its size, importance and role in a concept of integrated marketing communication deserves respect and sufficient analysis and review

  15. Market Review

    Institute of Scientific and Technical Information of China (English)

    2006-01-01

    @@ RE Market Dec. 10-20 Price of Pr-Nd oxide and Pr-Nd mischrnetal kept on rising in domestic market recently due to the tight supply of RE carbonate. Short supply of ion adsorption clay in southern China did not affect the prices of dysprosium and terbium obviously.

  16. Market Review

    Institute of Scientific and Technical Information of China (English)

    2006-01-01

    @@ RE Market Oct. 10~20 Price of Eu-rich and Yt-medium RE concentrate in domestic market rose to RMB $ 74,000/ton from RMB $72,000/ton. It was still on rising. Price of RE carbonate in Baotou was over RMB$10,000/ton due to the strict volume control of rare earth concentrate.

  17. Market Review

    Institute of Scientific and Technical Information of China (English)

    2006-01-01

    @@ RE Market May 10-20 Learned from Inner Mongolia Rare Earth Association,domestic rare earth market was in good situation driven by high demand. Price of neodymium rose strongly. Dysprosium oxide and terbium oxide still hovered at the higher price level. Price of europia remained stable.

  18. Market review

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    @@ RE Market June 10-20 Driven by price rising of Nd and Pr, domestic RE market was very active recently. It was thought that the price rising was led by the large demand of NdFeB magnet industry and tight supply of RE raw materials.

  19. Art Markets

    NARCIS (Netherlands)

    P.A. Arora (Payal); F.R.R. Vermeylen (Filip)

    2013-01-01

    textabstractThe advent of digitization has had a profound impact on the art market and its institutions. In this chapter, we focus on the market for visual arts as it finds its expression in (among other) paintings, prints, drawings, photographs, sculpture and the like. These artistic disciplines

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:Along with the Chinese Government’s determination to crack down on insider trading, the mainland stock market has experienced more volatility recently with sharp ups and downs. Overall, however, the market is on a rising track. A sea change

  1. Agricultural Marketing.

    Science.gov (United States)

    Helt, Lawrence; And Others

    Designed for use in farm business management adult programs, this marketing curriculum includes six teaching lessons and professional staff products. The following topics are covered in the lessons: introduction to marketing; interpretation of price/demand/supply cycles and fundamental outlook trends (carryover/projections/disappearance); farmers'…

  2. Marketing Education

    Science.gov (United States)

    Stancil, Ronald A., Sr.

    2008-01-01

    This article discusses the Marketing Education program at West Haven (CT) High School in West Haven, Connecticut, that promotes skills for life and attributes, enhances the academic program, and develops leaders out of ordinary students through an interactive curriculum. The three components of West Haven's marketing and management program are (1)…

  3. Economic Assessment of Hydrogen Technologies Participating in California Electricity Markets

    Energy Technology Data Exchange (ETDEWEB)

    Eichman, Joshua [National Renewable Energy Lab. (NREL), Golden, CO (United States); Townsend, Aaron [National Renewable Energy Lab. (NREL), Golden, CO (United States); Melaina, Marc [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2016-02-19

    As the electric sector evolves and increasing amounts of variable renewable generation are installed on the system, there are greater needs for system flexibility and sufficient capacity, and greater concern for overgeneration from renewable sources not well matched in time with electric loads. Hydrogen systems have the potential to support the grid in each of these areas. However, limited information is available about the economic competitiveness of hydrogen system configurations. This paper quantifies the value for hydrogen energy storage and demand response systems to participate in select California wholesale electricity markets using 2012 data. For hydrogen systems and conventional storage systems (e.g., pumped hydro, batteries), the yearly revenues from energy, ancillary service, and capacity markets are compared to the yearly cost to establish economic competitiveness. Hydrogen systems can present a positive value proposition for current markets. Three main findings include: (1) For hydrogen systems participating in California electricity markets, producing and selling hydrogen was found to be much more valuable than producing and storing hydrogen to later produce electricity; therefore systems should focus on producing and selling hydrogen and opportunistically providing ancillary services and arbitrage. (2) Tighter integration with electricity markets generates greater revenues (i.e., systems that participate in multiple markets receive the highest revenue). (3) More storage capacity, in excess of what is required to provide diurnal shifting, does not increase competitiveness in current California wholesale energy markets. As more variable renewable generation is installed, the importance of long duration storage may become apparent in the energy price or through additional markets, but currently, there is not a sufficiently large price differential between days to generate enough revenue to offset the cost of additional storage. Future work will involve

  4. Border markets

    DEFF Research Database (Denmark)

    Walther, Olivier

    2014-01-01

    The objective of this issue of Articulo – Journal of Urban Research is to examine the characteristics of border markets in a comparative perspective. In this introductory paper, I first discuss what makes African border markets different from other markets, and examine several factors that explain...... their unequal economic development: the presence of a trade community, the combination of trading and productive activities, and the relative porosity of borders. In a second part, I examine how border markets on the U.S.-Mexico border must simultaneously guarantee the security of the state while favoring...... regional trade. The last part of the paper argues that more policy attention should be paid to border markets which, despite being at the margin of states, are a vital component of their economy. Fifty years after most West African states became independent and just as NAFTA turns 20, it is high time...

  5. Developing markets?

    DEFF Research Database (Denmark)

    Figueiredo, Bernardo; Chelekis, Jessica; DeBerry-Spence, Benet

    2015-01-01

    , and social inequalities. We suggest that these issues are better understooda nd addressed when examined via grounded investigations of the role of markets in shaping the management of resources, consumer agency, power inequalities and ethics. The use of markets as units of analysis may lead to further cross......Situated at the intersection of markets and development, this commentary aims to promote a cross-fertilization of macromarketing and transformative consumer research (TCR) that directs attention to the sociocultural context and situational embeddedness of consumer experience and wellbeing, while...... acknowledging complex, systemic interdependencies between markets, marketing, and society. Based on a critical review of the meaning of development and an interrogation of various developmental discourses, the authors develop a conceptual framework that brings together issues of development, wellbeing...

  6. Border markets

    DEFF Research Database (Denmark)

    Walther, Olivier

    2014-01-01

    The objective of this issue of Articulo – Journal of Urban Research is to examine the characteristics of border markets in a comparative perspective. In this introductory paper, I first discuss what makes African border markets different from other markets, and examine several factors that explain...... their unequal economic development: the presence of a trade community, the combination of trading and productive activities, and the relative porosity of borders. In a second part, I examine how border markets on the U.S.-Mexico border must simultaneously guarantee the security of the state while favoring...... regional trade. The last part of the paper argues that more policy attention should be paid to border markets which, despite being at the margin of states, are a vital component of their economy. Fifty years after most West African states became independent and just as NAFTA turns 20, it is high time...

  7. RELIGIOUS MARKETING

    Directory of Open Access Journals (Sweden)

    Ariadna-Ioana JURAVLE (GAVRA

    2016-07-01

    Full Text Available The purpose of this paper is to establish the conceptual delimitation of the term religious marketing. The term religious marketing has caused controversy. There are two currents: that of the theologians, on one hand and that of the marketers, on the other hand. The representatives of each current have their own view regarding the implementation of marketing into the religious sphere. The article concludes with the necessity to adapt the churches’ activities and the ways they must be presented to the society’s actual characteristics. This can be achieved by using appropriate marketing tools and methods; however, the particularities of religion must be taken into account in order not to alter its religious values.

  8. The role of information technology on developing free zone markets

    Directory of Open Access Journals (Sweden)

    Naser Azad

    2012-04-01

    Full Text Available Information technology (IT plays an important role on developing different markets. Today, people can easily purchase goods from different stores using varieties of IT based facilities such as POS, ATM, etc. These devices help customers literally carry significant amount of money without bothering about any possible threat. In this paper, we study the impact of IT on developing businesses located mainly on free zones or in the borders of countries. We have distributed 300 questionnaires consists of 35 questions among different people and build structural equations using 28 variables. The results are analyzed using LISREL software package and they are grouped in five different groups including management, social and cultural, organizational, technical and investment factors. Chi-square represents a relatively high value, which means the null hypothesis can be rejected when All t-student represent meaningful values when the significance level is five percent. The results indicate that all these factors influence IT development, significantly.

  9. Supply and Marketing Cooperatives

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    @@ China Supply and Marketing Cooperatives Council of CCPIT was established in March 1996. It is an institution under direct leadership of China Supply and Market-ing Cooperatives and at the same time a branch of China Council for Promotion of International Trade, with its major task to promoting and facilitating export-oriented economic trade and technological cooper-ation of the national supply and marketing cooperative system.

  10. Marketing is Dead! Long Live Marketing!

    OpenAIRE

    Marjanova Jovanov, Tamara

    2016-01-01

    The contents of the lectures included: Why marketing? Citizen, Consumer, Customer (Behavior) Who is the Father of Marketing? Some Antecedents of Marketing When Did Marketing Start? The Contributors of Marketing Where Did Marketing Start? Job Positions in Today’s Marketing Organization The Role of the Chief Marketing Officer Four Different CEO Views of Marketing Reality – Truth – Challenge (Why Can’t We Make It?) The Strong and Steady Progress of Marketi...

  11. Marketing is Dead! Long Live Marketing!

    OpenAIRE

    Marjanova Jovanov, Tamara

    2016-01-01

    The contents of the lectures included: Why marketing? Citizen, Consumer, Customer (Behavior) Who is the Father of Marketing? Some Antecedents of Marketing When Did Marketing Start? The Contributors of Marketing Where Did Marketing Start? Job Positions in Today’s Marketing Organization The Role of the Chief Marketing Officer Four Different CEO Views of Marketing Reality – Truth – Challenge (Why Can’t We Make It?) The Strong and Steady Progress of Marketi...

  12. How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education

    Science.gov (United States)

    Harrigan, Paul; Hulbert, Bev

    2011-01-01

    This article seeks to address how marketing academics can best serve marketing practice through marketing education. It is contended that, where technology is driving marketing in practice, it is afforded significantly less attention in both theory and education. Thus, the marketing graduates being produced from universities are often lacking in…

  13. How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education

    Science.gov (United States)

    Harrigan, Paul; Hulbert, Bev

    2011-01-01

    This article seeks to address how marketing academics can best serve marketing practice through marketing education. It is contended that, where technology is driving marketing in practice, it is afforded significantly less attention in both theory and education. Thus, the marketing graduates being produced from universities are often lacking in…

  14. Development of Geo-Marketing

    Directory of Open Access Journals (Sweden)

    Tatiana Ozhereleva

    2014-10-01

    Full Text Available This article analyzes the state and development of geo-marketing. The author illustrates the multi-aspectedness of geo-marketing: applied technology and management technology. The article demonstrates that geo-marketing can be viewed as a reflection of the processes of co-evolution in society. The author brings to light the specifics of geo-marketing research and situational analysis in geo-marketing. The article describes applications of geo-marketing

  15. Development of Geo-Marketing

    OpenAIRE

    2014-01-01

    This article analyzes the state and development of geo-marketing. The author illustrates the multi-aspectedness of geo-marketing: applied technology and management technology. The article demonstrates that geo-marketing can be viewed as a reflection of the processes of co-evolution in society. The author brings to light the specifics of geo-marketing research and situational analysis in geo-marketing. The article describes applications of geo-marketing

  16. Promotional Strategies Direct Marketing and Technological Innovations in Banking

    Directory of Open Access Journals (Sweden)

    Valeria Arina BALACEANU

    2011-12-01

    Full Text Available Modern advertising strategies involve the use of a bank's media and consumer incentives, so that banking institution, and thus offer products/services to cause favorable changes in mentality and their consumption habits, also important is the establishment an effective communication with employees, shareholders, competitors. Promotion strategies are essential to business success. Success is guaranteedif the message is sent to the right people at the right time. Promotion has a special place in the marketing mix because it is created by, developed and made known image of the institution, services and products. Technological innovations, but fierce competition and changing purchasing behavior of the beneficiaries of banking services and products banks have challenged management, directing their work towards introduction of modern technologies to promote banking products and services.Adapting to new technologies and innovations in the field needs is strategic for any financial institution aimed at both retail and corporate activity which leads to improved operative staff, by targeting the growing activities of guidance, coordination and advice to clients.

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:Beijing has set a new mission to become an inter- nationally recognized financial center.The mainland stock market rally slowed down and met with heavy selling pressure from those who gained a big profit from the previous market slump.In accordance with market performance,listed companies readjusted their refinanc- ing schemes and cut refinancing prices.Agricultural Bank of China marched toward listing,though problems still exist.China Eastern Airlines denied rumors of recent negotiations with Singapore Airlines and vowed to concentrate on securing sound travel conditions before the Beijing Olympic Games.China Customs strengthened efforts to block illegal grain exports.

  18. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    TO THE POINT:The government vows to control the real estate market after a year of robust growth.To diversify financial investment tools,the regulatory authorities approved the launch of stock index futures,and short selling and margin trading to allow investors to hedge against risks.China overtakes the United States to become the world’s biggest auto market in2009.The country is also expected to become the largest consumer market in the world by2020.Google threatens to halt its China operations if it cannot reach a censorship agreement with the government.

  19. Market Review

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    @@ RE Market Mar.20~30 Affected by slight price falling of didymium oxide and didymium mischmetal,rare earth market was smooth recently.Price of most rare earth products was stable. Price of mixed rare earth carbonate increased from RMB$15,000~15,500/ton to RMB$16,000-16,500/ton in Baotou due to restriction of the product sales in spot market by main producers.Dealings are mostly done among long-term clients.Supply of rare earth carbonate was very tight.

  20. Market Sociality

    DEFF Research Database (Denmark)

    Borch, Christian; Lange, Ann-Christina

    2017-01-01

    , i.e. between understanding financial markets as captured by fads and fashions (mimesis), and at the same time understanding such markets on the basis of a notion of homo economicus (an essentially anti-mimetic figure). Identifying that tension not only sheds novel light on Shiller’s work, but also...... allows us to critically discuss Mirowski’s negative appraisal of Shiller’s behavioural finance programme. Further, we argue that the mimetic/anti-mimetic tension in Shiller’s work can equally be identified in a broader range of theories about financial markets, and that attending to it therefore opens up...

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The Chinese economy regains a solid footing as evidenced in August figures, though exports fail to deliver a needed turnaround. As one of the major driving forces, investments continued to pick up steam. When the stock and real estate markets become increasingly volatile, the gold market gains a chance to shine as a safe haven. Automakers are experiencing skyrocketing sales, but a few risks put their long-term prospects at stake. Chinese PC makers make a push into rural markets to gain an edge over foreign competitors.

  2. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    China’s state-owned enterprises are focusing on the stalwarts of the domestic economy, including the oil, telecommunications and power industries. Although auto sales have seen a period of sluggish demand, luxury car imports have been increasing. Steel mills will drop their prices in the fourth quarter because of excessive sup- ply. China’s stock markets, once taking the global lead in share price increases, have become the worst performing markets in the world. Along with the declining stock markets, mainland-listed companies also saw their profits drop in the first half of this year.

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    China vows to keep a stringent handle on the industrial overcapacity that is draining life from the economic revival. China Mobile pushes forward OPhone and its operating system in an aggressive push into the 3G market. As its tight grip over the market slips, the wireless titan cannot wait to regain lost ground. China’s manufacturing sector continues to pick up steam as evidenced by the climbing PMI. Soaring prices of pork and eggs reignite fears over inflation. The buoyant real estate market appears to be nearing a turning point as sales cool down.

  4. VIRAL MARKETING

    OpenAIRE

    OLENTSOVA Y.A.

    2016-01-01

    Abstract This project seeks to investigate how the company Gitz can create awareness towards their brand by using viral marketing. To do this we analyze which elements of viral marketing the company can use, to reach their goal. In order to utilize the selected tools of viral marketing best possible, we need to figure out the company’s customer segment and figure out how to reach that segment. This has been done with the use of Henrik Dahl’s Minerva-model that divides the population into f...

  5. Formation of the Innovation Component of Marketing Technologies of Enterprises That Produce Mineral Waters

    Directory of Open Access Journals (Sweden)

    Golodniuk Olena S.

    2014-03-01

    Full Text Available The article considers main marketing technologies of building competitive advantages by enterprises that produce Ukrainian mineral waters. It considers individual innovations of the conceptual (eco-marketing and applied (branding, benchmarking and competitive reconnaissance nature with consideration of their significance for participants of this market. It offers directions of increasing the innovation component of topical marketing technologies with the aim of implementation of their results into management of competitive advantages of enterprises. It draws a conclusion about a necessity of: reducing evident and growth of a number of latent competitive advantages, based on intellectual technologies, and also development and realisation of a conceptual model of providing marketing innovations in the system of managing competitive advantages of enterprises; and formation of the system of monitoring marketing innovations with the aim of development of additional services and means of building competitive advantages of enterprises that produce mineral waters.

  6. Technology in the Marketing Activities of Schools as an Example to Institutional Isomorphism

    Directory of Open Access Journals (Sweden)

    B. Çağla Garipağaoğlu

    2013-08-01

    Full Text Available The purpose of this study is to understand and explore the isomorphic changes in the private school chain sector in Turkey over the last five years regarding the effects of recent technology adoptions for school marketing activities. Qualitative research model was used and the two largest school chains were selected with concept sampling strategy. To collect data, we interviewed the chief marketing officers of the two selected school chains by using a semi-structured interview guideline. The data was analyzed by using content analysis. The results of the study provide a relatively new perspective based on the concept of institutional isomorphism to the use of technologies for marketing purposes (both as a marketing tool and a marketing product in the private school chain sector. The results show that technology is a powerful marketing product, which is used by schools as a marketing strategy, as well. This eventually leads to convergence of learning environments in different schools. Technology is considered to be a powerful tool for marketing school’s activities, as well, and this power is acknowledged by both school chains. Similarly, use of technology as a marketing tool becomes an isomorphic force for the two competing schools.

  7. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2010-01-01

    @@ TO THE POINT: Chinese fund management companies spilled red ink in the first half of 2010 as the stock market turned bearish. The shipbuilding industry regains its lost ground but unsteady seas could capsize hopes for continued success.

  8. Market Watch

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    TO THE POINT:China’s yuan exchange rate regime reform has produced mixed results for the economy.House prices hold up in most Chinese cities,though clouds are already gathering over the markets.Thermal power genera

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    The Chinese stock market is maturing more than ever before amid stricter supervision from supervisory agencies. China’s banking regulator will punish eight Chinese banks for negligence in overseeing several companies charged with the illicit use of bank

  10. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Starting July 1, the Chinese currency renminbi can be used as the settlement currency for cross-border trade, with pilot programs launched in some neighboring countries and regions. The global economic recession hasn’t dampened Chinese enthusiasm for luxury products, and the country is expected to be the second largest market for luxuries. Venezuela plans to ink another $4-billion oil-for-loan agreement with China, a win-win scenario that both sides would like to see. The automobile market is full of complexities. China has emerged as the largest auto market in the world, luring more foreign automakers to tap this vast territory. Coming in, Italian auto giant Fiat will partner with Guangdong Automobile to shrug off its misfortunes in the Chinese market in the past decade. Going out, Beijing Automobile is seeking to acquire the unwanted Opel brand from General Motors, but has come under harsh criticism from analysts.

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT: China raised its retail gasoline and diesel prices in re-sponse to surges in international crude oil prices. China Investment Corp.raised its stake in Morgan Stanley. China Eastern Airlines Corp. teamedup with Yunnan Province to reclaim its dominant position in the local mar-ket. The government provided details on its programs to replace autosand home appliances. The Shanghai A-share market hit a 10-month high,but with a muddy picture ahead.

  12. Market Review

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    @@ RE Market February 20-29 RE market became active recently.Price of most RE products began to rise promoted by tight supply of mixed RE carbonates and insufficient stockpile of spot merchandise in southern China.It was thought NdFeB producers would continue to replenish their stock in the following few weeks,which would consequently drive continuous price rise of partial RE products in March.

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The manufacturing industry shows signs of recovery as reflected by a rebounding PMI. The initial public offerings market withers due to less than favorable stock markets. Chinese shipbuilders reel from decreasing orders as external demands falter. The mobile payment industry bursts with vitality, though the security issue remains an acute concern. Foreign banks in China lag behind their local competitors in terms of profitability owing to limited ability to attract deposits.

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China has maintained its attractiveness to foreign investors with foreign direct investments leaping 17.4 percent last year. Meanwhile, domestic companies are rushing to extend their global reach, boosting outbound direct investment to a record high. Despite gloomy stock markets, China has taken a leading position among global IPO markets. The logistics industry picks up momentum, though problems remain. Home appliance giant Haier has fared well, with profits soaring 78 percent last year.

  15. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China’s manufacturing activities keep slowing down.The"big four"state-owned commercial banks have reaped juicy profits,though capital adequacy remains a concern.In striking contrast,the steelmakers are struggling to make ends meet as costs inflation erodes profit margins.The consumer market booms as usual during the May Day holiday.The search engine Baidu benefits from torrid traffic growth and a diversified market strategy.

  16. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    State-owned enterprises dominate the 2011 China top 500 list, igniting worries about the strength of private businesses. Chinese companies are accelerating the pace of global expansion. Initial public offerings of Chinese companies have shrunk as clouds gather over the outlook of global stock markets. Liang Wengen, a heavy machinery tycoon, tops the 2011 Hurun Rich List. The Boston Consulting Group expects China’s consumer lending market to triple by 2015.

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    Inflation continues to stretch policymakers’ nerves as consumer prices continue running high. Import growth has outpaced export,a reflection of China’s trade rebalancing.Consumption and investments are holding up, putting a solid floor under the slowing economy.Woes of the U.S. economy have sent a shiver throughout the globe, including China’s stock markets. The gloomy auto market has shown signs of recovery.

  18. Market Selection

    OpenAIRE

    Leonid Kogan; Stephen Ross; Jiang Wang; Westerfield, Mark M.

    2009-01-01

    The hypothesis that financial markets punish traders who make relatively inaccurate forecasts and eventually eliminate the effect of their beliefs on prices is of fundamental importance to the standard modeling paradigm in asset pricing. We establish necessary and sufficient conditions for agents making inferior forecasts to survive and to affect prices in the long run in a general setting with minimal restrictions on endowments, beliefs, or utility functions. We show that the market selectio...

  19. Traditional marketing vs. Internet marketing. A comparison

    OpenAIRE

    Varfan, Mona; Shima, Alfa

    2008-01-01

    Title: Traditional marketing vs. Internet marketing: A comparison Problem: Marketing is an important strategy for businesses and it contains numerous effective tools. Traditional marketing has been in use for many years and nowadays Internet has brought new ways of doing business for companies and that has affected marketing. What are the main differences between Internet marketing and traditional marketing? Which one of the two approaches contains the most used and effective marketing tools ...

  20. Rapid Development of Drilling Technology and Market of China

    Institute of Scientific and Technical Information of China (English)

    Wang Guanqing; Ni Rongfu

    1994-01-01

    @@ China's developing drilling market Now, CNPC is the owner of more than 1 000 rigs of large and medium size, including imported electric-drive rigs with 6 000 to 9 000 m drilling capacity, imported mechanical drive rigs with 5 000 to 6 000 m drilling capacity, imported mobile rigs with 1 500 to 3 000 m drilling capacity and a lot of home-made mechanical rigs with 2 000,3 200, 4 500 and 6 000m drilling capacity, which can meet the requirement of the domestic and foreign drilling market.

  1. 2013 Bioenergy Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Schwab, Amy [National Renewable Energy Lab. (NREL), Golden, CO (United States); Moriarty, Kristi [National Renewable Energy Lab. (NREL), Golden, CO (United States); Milbrandt, Anelia [National Renewable Energy Lab. (NREL), Golden, CO (United States); Geiger, Jesse [National Renewable Energy Lab. (NREL), Golden, CO (United States); Lewis, John [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2016-03-28

    This report provides a status of the markets and technology development involved in growing a domestic bioenergy economy as it existed at the end of 2013. It compiles and integrates information to provide a snapshot of the current state and historical trends influencing the development of bioenergy markets. This information is intended for policy-makers as well as technology developers and investors tracking bioenergy developments. It also highlights some of the key energy and regulatory drivers of bioenergy markets.

  2. Does the market maker stabilize the market?

    NARCIS (Netherlands)

    Zhu, M.; Chiarella, C.; He, X.Z.; Wang, D.

    2009-01-01

    The market maker plays an important role in price formation, but his/her behavior and stabilizing impact on the market are relatively unclear, in particular in speculative markets. This paper develops a financial market model that examines the impact on market stability of the market maker, who acts

  3. Technological Innovations and Consumer Needs: An Analysis of Mobile Communications Market

    Directory of Open Access Journals (Sweden)

    Norlia Ahmad

    2011-12-01

    Full Text Available This study combines insights from market diffusion and consumer research to provide an inte-grated framework of mobile communications market in Japan. We base our analysis on data from company interview, focus group discussion and industry reports. Our findings indicate that technology push dominates in the early introduction and consumer needs pull in the maturing stage. Three implications for the marketing area are; first, user needs for mobile communications have evolved from basic mobility and functionality to include aesthetic and experiential benefits, second, innovations of product capabilities co-evolve with user needs, and lead to increases in mobile usage and product-user attachments, and third, in a saturated market, mobile consumption is premised on the utilitarian and hedonic values as perceived by the users. As mobile phone is a universal product, analysis of a saturated market such as Japan provides a deeper understanding of the evolution of technology and consumer in other markets.

  4. MARKETING MIX IN SPORT

    Directory of Open Access Journals (Sweden)

    Srećko Novaković

    2011-03-01

    Full Text Available Marketing mix'' along the term of life cycle has robbed the trademark for the conception of marketing and the market direction of company, corporations and institutions. Essence marketing-mixa is in the simultaneous determining of the target market group of consumer (the buyer or stays the public and specially prepared and the coordinated impact of elements mixa, and this is the product, price, distributions and graduation ceremonies. Given that is mix combinations of verified variables, companies he use in order to would achieve are wished the scope sales on the target market. In the wider context significant influence of environment on the chosen structure marketing-mixa have not only technological, economic and competitive services already and socially-owned, legislative, legal and political services. From those reasons chant the marketing -mixa occasionally replaces expression are coordinated term acts on the market. Elements marketing-mix-and at sport marketings same are as well as at marketings every other activity. They contain the sportively product and the service, appreciate the sport product and services, distribution of sport product and services and the promotion of sport product and services.

  5. A Strategic Plan for Marketing Hot Dry Rock Technology

    Energy Technology Data Exchange (ETDEWEB)

    None

    1979-09-01

    This appears to be run of the mill market analysis and planning. Its premature nature (there is no HDR on line in the U.S. in 2005) bespeaks the optimism of the managers of the LASL HDR program in its early year. ( DJE 2005)

  6. Suggestions to Improve Marketing in Anhui Huidian Science &Technology Co. Ltd

    OpenAIRE

    Zhang, Yan

    2014-01-01

    An excellent marketing plan is very important for a company in order to make great development. And in 2014, Huidian Company is planning to go public. Now they try to develop their business and build their core competitiveness. In this most significant time, a comprehensive marketing plan is urgently needed. The purpose of this thesis is giving Anhui Huidian Science & Technology Co. Ltd some suggestions to improve their marketing. The main things in research process were analyzing the mar...

  7. Market Segmentation in Business Technology Base: The Case of Segmentation of Sparkling

    OpenAIRE

    Valéria Riscarolli; Universidade Nove de Julho - UNINOVE; Sandra Regina Silva dos Santos Souza; Universidade Nove de Julho - UNINOVE; Leonel Cezar Rodrigues; Universidade Nove de Julho - UNINOVE; Fabrícia Durieux Zucco; FURB e UNIVALI

    2014-01-01

    A common market segmentation premise for products and services rules consumer behavior as the segmentation center piece. Would this be the logic for segmentation used by small technology based companies? In this article we target at determining the principles of market segmentation used by a vitiwinery company, as research object. This company is recognized by its products excellence, either in domestic as well as in the foreign market, among 13 distinct countries. The research method used is...

  8. Natural and political markets

    DEFF Research Database (Denmark)

    Tryggestad, Kjell

    2003-01-01

    as well as its master - the puretechnological relations. Neither the Natural market, nor Homo economicus can be brought intoexistence without pure technological relations. The existence of the latter is a necessary conditionfor the existence of the two former, as has already been recognized......technologies, natural markets and rational identities like homo economicus into existence, requirehuge investments, as do their maintenance. Technical knowledge turned out to be no exception. Asthe case suggests, technical knowledge was not just a given condition, but became a producedoutcome. Yet, the process...... the firms on both sides of the market, the government, the engineering-scientists,the economists, the union representatives and the machinists.It is argued that Natural markets is a special case of political markets in which technologies andhybrid entities and identities produce both the Natural market...

  9. Strategic leadership in turbulent markets

    OpenAIRE

    Dziomkina, Nina; Jipp, Jimmy

    2013-01-01

    High-tech gadgets is a technology-intensive market that is highly profitable and very dynamic. Competition in this market is very intense and the market winner is unpredictable. In order to remain a market leader or to become one, a company should build a competitive advantage over his market rivals. In this study the authors would like to understand what market strategy make companies successful and what are the constituents of this strategy. To answer these questions a literature study was ...

  10. 2015 Bioenergy Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Warner, Ethan [National Renewable Energy Lab. (NREL), Golden, CO (United States); Moriarty, Kristi [National Renewable Energy Lab. (NREL), Golden, CO (United States); Lewis, John [National Renewable Energy Lab. (NREL), Golden, CO (United States); Milbrandt, Anelia [National Renewable Energy Lab. (NREL), Golden, CO (United States); Schwab, Amy [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2017-02-28

    This report is an update to the 2013 report and provides a status of the markets and technology development involved in growing a domestic bioenergy economy as it existed at the end of 2015. It compiles and integrates information to provide a snapshot of the current state and historical trends influencing the development of bioenergy markets. This version features details on the two major bioenergy markets: biofuels and biopower and an overview of bioproducts that enable bioenergy production. The information is intended for policy-makers as well as technology developers and investors tracking bioenergy developments. It also highlights some of the key energy and regulatory drivers of bioenergy markets.

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    China’s pledge to further reform the renminbi(yuan)exchange rate regime recently delivered a boost to Asian currencies and global stock markets.The central bank expanded its pilot program involving yuan settlement in foreign trade to include trade centers the world over.The National Audit Office revealed details about local government debts,raising concerns over a financial black hole.By setting up a stringent entrance threshold,China aims to clear up the crowded third-party payment industry.Financial pressure mounts on real estate developers,due to the recent housing market gloom. China will overtake Japan as the world’s second largest advertising market within five years.

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    The Chinese stock market showed signs of cooling down after repeated warnings from the supervisory departments over mounting risks.But the market was expected to rebound as excessive liquidity remains a problem.The inflow of foreign direct investment and the large trade surplus pushed foreign exchange reserves to the highest in history by the end of September.In turn,the reserves added more pressure to liquidity.The Central Bank raised the reserve requirement ratio to its highest mark in history,but the latest move was defied by the market. There is good news for qualified foreign institutional investors (QFIIs): the securities watchdog said that the QFII quota might be tripled by the end of this year,which is long awaited by the QFIIs. By LIU YUNYUN

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    Chinese food prices, especially those of vegetables,have dropped for the eighth week in a row due to abundant supply inthe summer season. The inflation expectation was diminished slight-ly. The house market was caught in a predicament, in which the high prices were maintained,but with a limited number of buyers. Morgan Stanley planned to sell its property in Shanghai for the first time in five years,indicating its short position in the mainland property market.China Unicorn was also suffering a hard time, as its share prices in the New York, Hong Kong and the mainland stock markets plummeted after a major restructuring took place in the mainland telecom industry. China Merchants Bank was downgraded after it bought Hong Kona’s Wina Luna Bank for overseas expansion.

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    While the stock markets regain their momentum this year,China’s securities regulators have issued new rules for public list-ings of start-up enterprises.Chinese fund management firms had their most difficult year on record in 2008,losing a total of 1.5 trillion yuan($219 billion) because of the meltdowns in the domestic stock markets.The country’s central bank is sticking to its appropriately accommoda-tive monetary policy by refraining from withdrawing cash from the open market and issuing fewer central bank bills.The Export-Import Bank of China and the Inter-American Development Bank signed a trade financing agreement to boost bilateral trade.Wuhan Iron and Steel secured a deal to purchase a 19.9-percent stake in a Canadian miner.Chinese financial institutions now are allowed to borrow more foreign money to finance their trading activities.

  15. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    The global financial market turmoil has claimed a handful of financial giants and taken its toll on emerging markets,in-cluding China.The country’s sovereign wealth fund management company has been ill-fated since its establishment a year ago and has lost billions of dollars because of the U.S.financial institution de-bacle.Domestic mutual funds have lost about one third of their value since early this year and show no signs of recovery.The government asked state-owned enterprises to reduce their investments in vola-tile capital markets to avoid further losses at a time when financing is tight.The country’s trade surplus unexpectedly jumped in September,largely thanks to shrinking imports,although the level of exports re-mained stable from the previous month.By LIU YUNYUN

  16. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    After four days of breathtaking plunges, the Chinese stock market recovered to a period of steady growth thanks to encouragement from various government departments. The Chinese central bank will probably raise the interest rate in June after food prices increased dramatically in May. More good news for foreign banks. Early this month, the central bank allowed foreign banks to trade gold on the Chinese gold market and they are now able to issue bankcards in the country. Lenovo Group, China’s leading PC producer, is dedicated to exploring the rural market to boost its competitiveness. China Mobile will seek bidders to offer cell-phone handsets, a package worth 4-6 billion yuan.

  17. MARKETING CULTURAL

    Directory of Open Access Journals (Sweden)

    Claudia Gómez Ramírez

    2013-07-01

    Full Text Available Este artículo analiza la definición de "Marketing" Cultural y la adaptación y beneficios del "marketing" tradicional respecto al conjunto de manifestaciones artísticas de las diversas industrias involucradas en el sector cultural o artístico; asimismo, se desagregan los conceptos básicos que lo componen como factor de éxito en dichas empresas. Se hace uso de la exposición de casos específicos para ilustrar la articulación de estos dos conceptos aparentemente contrapuestos, cultura y "marketing", y registra algunas reflexiones para que el lector se involucre en la construcción del concepto aquí presentado.

  18. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:U.S.financial turmoil has sailed across the Pacific,landed on the Chinese mainland and relentlessly stabbed at the hearts of investors.One of the qualified domestic institu- tional investor(QDII)products the nation was once proud of lost half its value and was forced off the list.China Pacific Insurance became the first to fall below its IPO price amid the mainland mar- ket downturn,probably signaling the era of the bear market.The mainland stock market kept nosediving,ignoring the large profit growth of listed companies,which in turn slashed investors’ confi- dence.The prospects of the financial market remained bleak.

  19. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT: China’s power consumption in the first half of 2009 fell 2.24 percent year on year. The National Bureau of Statistics explained the drop was due to power efficiency improvement in many energy-depleting sectors. The real estate market continues to burn hot, but a number of un- certainties lingered to quench the fire. Newly approved funds in July flew into markets to catch fading glows of the stock euphoria. The Aluminum Corp. of China Ltd. raised spot alumina prices by 4.35 percent, in a re- flection of the healing markets. Apple Inc. agreed with China Unicom to officially launch the iPhone handset on the Chinese mainland this autumn. By HU YUE

  20. Review of methods for forecasting the market penetration of new technologies

    Energy Technology Data Exchange (ETDEWEB)

    Gilshannon, S.T.; Brown, D.R.

    1996-12-01

    In 1993 the DOE Office of Energy Efficiency and Renewable Energy (EE) initiated a program called Quality Metrics. Quality Metrics was developed to measure the costs and benefits of technologies being developed by EE R&D programs. The impact of any new technology is directly related to its adoption by the market. The techniques employed to project market adoption are critical to measuring a new technology`s impact. Our purpose was to review current market penetration theories and models and develop a recommended approach for evaluating the market penetration of DOE technologies. The following commonly cited innovation diffusion theories were reviewed to identify analytical approaches relevant to new energy technologies: (1) the normal noncumulative adopter distribution method, (2) the Bass Model, (3) the Mansfield-Blackman Model, (4) the Fisher-Pry Model, (5) a meta-analysis of innovation diffusion studies. Of the theories reviewed, the Bass and Mansfield-Blackman models were found most applicable to forecasting the market penetration of electricity supply technologies. Their algorithms require input estimates which characterize the technology adoption behavior of the electricity supply industry. But, inadequate work has been done to quantify the technology adoption characteristics of this industry. The following energy technology market penetration models were also reviewed: (1) DOE`s Renewable Energy Penetration (REP) Model, (2) DOE`s Electricity Capacity Planning Submodule of the National Energy Modeling System (NEMS), (3) the Assessment of Energy Technologies (ASSET) model by Regional Economic Research, Inc., (4) the Market TREK model by the Electric Power Research Institute (EPRI). The two DOE models were developed for electricity generation technologies whereas the Regional Economic Research and EPRI models were designed for demand- side energy technology markets. Therefore, the review and evaluation focused on the DOE models.

  1. Market Segmentation in Business Technology Base: The Case of Segmentation of Sparkling

    Directory of Open Access Journals (Sweden)

    Valéria Riscarolli

    2014-08-01

    Full Text Available A common market segmentation premise for products and services rules consumer behavior as the segmentation center piece. Would this be the logic for segmentation used by small technology based companies? In this article we target at determining the principles of market segmentation used by a vitiwinery company, as research object. This company is recognized by its products excellence, either in domestic as well as in the foreign market, among 13 distinct countries. The research method used is a case study, through information from the company’s CEOs and crossed by primary information from observation and formal registries and documents of the company. In this research we look at sparkling wines market segmentation. Main results indicate that the winery studied considers only technological elements as the basis to build a market segment. One may conclude that a market segmentation for this company is based upon technological dominion of sparkling wines production, aligned with a premium-price policy. In the company, directorship believes that as sparkling wines market is still incipient in the country, sparkling wine market segments will form and consolidate after the evolution of consumers tasting preferences, depending on technologies that boost sparkling wines quality. 

  2. Concurrent design and market testing of virtual prototypes using group support and multi-media technology

    NARCIS (Netherlands)

    Muller, PC; van Engelen, JML; van Erp, A; Kappert, CB; Sierts, K; Terlouw, P; Sobolewski, M; Fox, M

    1996-01-01

    In order to be successful, new product development requires a balance between market pull and technology, push. On a project level this involves forging a link between the technical capabilities of the company and the needs of the market place. This paper describes an approach to forge this link ear

  3. Social Marketing and the "New" Technology: Proceedings of a Washington Roundtable (Washington, DC, March 25, 1998).

    Science.gov (United States)

    Academy for Educational Development, Washington, DC.

    This document examines some of the key issues raised during the second Washington Roundtable on Social Marketing, convened by the Academy for Educational Development (AED) in 1998. AED invited participants to examine whether the interactive technologies that are revolutionizing commercial marketing--personal computers, the Internet (especially the…

  4. Technology transfer potential of an automated water monitoring system. [market research

    Science.gov (United States)

    Jamieson, W. M.; Hillman, M. E. D.; Eischen, M. A.; Stilwell, J. M.

    1976-01-01

    The nature and characteristics of the potential economic need (markets) for a highly integrated water quality monitoring system were investigated. The technological, institutional and marketing factors that would influence the transfer and adoption of an automated system were studied for application to public and private water supply, public and private wastewater treatment and environmental monitoring of rivers and lakes.

  5. EMERGING MARKETS

    Directory of Open Access Journals (Sweden)

    GHEORGHE CARALICEA-MĂRCULESCU

    2012-03-01

    Full Text Available The emerging markets are winning the currency war, because at this very moment its the battle of global financial institutions , as to who is more vulnerable and more exposed to the debt crisis and have their hands in more risky assets. US and Euro with their intertwining the financial stuff of the nation, the banks and the corporations are in a deep mess. One goes down, takes the other ones too. Right now , they all are struggling and getting beaten up , while the emerging markets are quiet and not really expressing their stands on the current situation except are reacting by all only putting their own houses in order.

  6. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    By allowing foreign investors greater access to Chinese equities,regulators try to firm up the fickle stock markets. China’s export woes show signs of healing,though uncertainties still loom large. Regardless of controversies swirling around the deal,the Sichuan heavy machinery maker Tengzhong agrees to buy the General Motors Co.’s Hummer brand. China’s auto market burns hot as September sales soared 77.88 percent year on year. Citibank China has recently opened its third lending company in China.

  7. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    China’s vehicle sales continue to pick up, putting the coun- try on track to retain its position as the world’s largest auto market this year. Chinese companies flock to U.S. stock markets in hope of hitting the jackpot with successful IPOs. China remains the largest foreign holder of U.S. Treasury securities, after adding $23.3 billion in October. State-owned enterprises harvest handsome profits. The newly established Guoxin Asset Management Co. will be engaged in accelerating state-owned assets restructuring. The aviation industry is getting back on the recovery track.

  8. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    The mainland securities watchdog took on the task of rejuvenating the nation’s stumbling stock markets with further en- deavors.It approved two new qualified foreign institutional investors to invest in the mainland financial markets.The Ministry of Commerce made a clear statement that foreign-invested companies can be listed on the mainland.Hot money continues to flow into the country,ad- ding pressure to liquidity control.To date,most listed companies had issued their first quarter reports,showing profit growth rate slowdown. The oil giants Sinopec and PetroChina suffered from profit slump,due to policy reasons.

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    As a supplement to this issue’s cover story, Market Watch takes a quick look at the rest of the industries that the Central Government seeks to revitalize. They include the light, petrochemical, nonferrous metal and logistics industries. The budget deficit this year is expected to hit an all-time high of 950 billion yuan ($140 billion) in the wake of massive tax cuts and increased government spending. In the first month of this year, the amount of loans issued by banks reached a record high in accordance with the government’s attempt to inject more liquidity into the markets.

  10. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The IMF points to a promising outlook for the Chinese economy,though uncertainties still loom large.The auto market cools down,with March sales growing aminuscule 5.36 percent year on year.Chinese property developers have received a blow to their war chests,as sales plunge and borrowing costs climb.Chinese funds have experienced a dramatic drop in profits last year due to bearish stock markets.The country’s economic take-off fuels a wealth boom with the number of millionaires increasing.

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    China’s Year of the Tiger is off to a roaring start, as indicated by the first-quarter macroeconomic figures released on April 15. The consumer price index maintained steady growth in the past few months, but volatility of the index is likely to increase as more residential factors are taken into account. Global appliance retailers look to take advantage of the growing Chinese consumer market, though they are far from a serious challenge to domestic rivals. Chinese Internet conglomerate Tencent expands internationally, betting on the thriving Russian market.

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:The Chinese mainland and Taiwan officially started local currency exchange services just before they resumed direct flights and opened up the Taiwan tourism market to mainland visitors.A government report warned that China was overly dependent on foreign economies that transferred international inflation to it. The government raised the textile export tax rebate 2 percentage points to 13 percent to boost textile manufacturers’ competitiveness in overseas markets. China opened two exchanges so companies can trade their pollution discharge rights. The government also issued new rules regarding karaoke copyright fees.By LIU YUNYUN

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    House prices continue heading north in most Chinese cities,defying government efforts to curb the property market fever. Chinese companies press ahead with outbound mergers and acquisitions, as they expand their footprint beyond China’s borders. China has boosted its holdings of the U.S. Treasury Securities for two consecutive months after previously shedding these assets. State-owned enterprises continue along a profitable path, with profits soaring in the first half of this year. China remains the world’s hottest initial public offering (IPO) market, despite a decrease in IPO cases in the first half.

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Signs of economic recovery are glimmering in China. The renminbi appreciated to a seven-month high against the U.S. dollar. Property sales in Beijing picked up in April. Meanwhile, on the mainland stock markets,China Eastern Airlines reported the biggest loss in 2008 of all listed companies and was warned about a possible delisting. Last year’s stock market slump took its toll on social security fund performance with its first loss in eight years. Internationally, China insisted on a 40-percent cut in iron ore prices, despite Australian miners’ strong opposition. The Chinese Government will send two investment and purchase teams to Europe in June.

  15. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    In its latest attempt to calm the property fever, the government steps up controls over affordable houses. China’s service trade reported the first decline on a yearly basis since 2001. Chinese shippers report jawdropping losses for 2009 due to collapse of global shipping. China’s private airlines struggle in a market dominated by state-owned carriers. The Chinese Academy of Social Sciences lists Hong Kong as the most competitive city in China in 2009, with Shanghai and Shenzhen being the second and third. Stock market fluctuations caused fund management companies to spill red ink in the first quarter.

  16. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    TO THE POINT: China’s foreign trade records monthly drop again, with February’s deficit reaching $7.3 billion. The feverish auto market is calming down, with February sales dropping 33.1 percent from a month ago. Chinese thermal power generators are facing serious head- winds as the coal price increases. Ernst & Young’s report shows China racing ahead of other countries in renewable energy investments. The U.S. coupon website Groupon.com extends its reach into China, but its prospects remain uncertain. Digital advertiser Focus Media is faring well thanks to a booming advertising market in China.

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    By ordering another interest rate hike,China attempts to combat runaway inflation.The manufacturing industry loses some steam as the PMI hits a five-month low in January 2011.The gold market is bursting with vitality as risk aversion comes to the fore amid inflationary fears.Chinese telecom equipment suppliers Huawei and ZTE reap juicy returns,with their 2010 revenues on a sharp rise.China’s job markets are bound for a rosy outlook this year with hiring activities picking up.

  18. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    China adds to its holdings of U.S. Treasury securities for the first time in three months. China’s auto market stages a significant comeback in August as vehicle sales grew 6.29 percent from July figures. The Anshan Iron & Steel Group Corp. concluded an agreement to invest in the United States, ending doubts about the feasibility of the deal. State -owned enterprises raked in juicy profits from January to August this year. China inches up on the global competitiveness ranking list. Global payment giant MasterCard Worldwide predicts China will replace the United States as the world’s top credit card market by 2020.

  19. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Foreign companies doing business in China are now seeing an end of an era, as favorable tax policies are dropped and they will compete against domestic companies on an equal footing. Chinese property developers loaded with money are making a drop in housing prices less likely in the short term. Analysts expect the sizzling auto market in China to cool in 2011 due to a matured market and the exit of stimulus measures. A batch of genetically modified corn imported from the United States was sent back to its origin after forbidden ingredients were found. China is speeding up its mapping business by setting up a geographic information industrial park in Beijing.

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    Manufacturing activities continue to lose steam as the purchasing managers index drops for the third consecutive month. The U.S.retail giant Best Buy trims its China presence after struggling to survive amidcut-throat competition. But an increasing number of U.S. companies are still expanding into China to cash in on the vibrant market. The aluminum behemoth Chalco jumps back into the black due to growing prices of thelight metal. China’s leading portal website Sina makes a push into the online shopping market by acquiring a stake in an online apparel retailer.

  1. Marketing percolation

    Science.gov (United States)

    Goldenberg, J.; Libai, B.; Solomon, S.; Jan, N.; Stauffer, D.

    2000-09-01

    A percolation model is presented, with computer simulations for illustrations, to show how the sales of a new product may penetrate the consumer market. We review the traditional approach in the marketing literature, which is based on differential or difference equations similar to the logistic equation (Bass, Manage. Sci. 15 (1969) 215). This mean-field approach is contrasted with the discrete percolation on a lattice, with simulations of "social percolation" (Solomon et al., Physica A 277 (2000) 239) in two to five dimensions giving power laws instead of exponential growth, and strong fluctuations right at the percolation threshold.

  2. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The World Bank forecasts a rosy prospect for the Chinese economy,despite a moderate slowdown in growth.The real estate market continues to cool,with an increasing number of cities experiencing price declines.China’s state-owned enterprises face a bumpy road ahead,with their profits shrinking quickly.The shipping giant COSCO is swimming in red ink due to tepid demands and overcapacity.China is expected to replace the United States as the world’s top e-commerce market by 2015.

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    By ordering another hike in interest rates,China spares no effort to combat inflation.China’s oil giants are faring well,though rising crude prices are putting pressure on Sinopec,China’s top oil refiner.China reorganizes the dairy industry,forcing many unqualified producers out of the market.The manufacturing industry has staged a swift comeback,with the purchasing managers index rebounding in March.The U.S.chemicals guru The Dow Chemical Co.makes a push into the Chinese market by building a joint venture with Shandong-based Befar Group Co.Ltd.

  4. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China widens the tax rebate program for Hainan Provinceto stimulate the island’s tourism industry.The banking sector fares well with profits surging last year.By imposing a higher resource tax on rare earth exploration,China tries to streamline the fragmented industry.The shipping giantCOSCO jumps back into the black thanks to buoyant market demands.The international consulting firm McKinsey&Co.expects China to replace Japan as the world’s top luxury goods market by 2015.

  5. MARKETING CULTURAL

    OpenAIRE

    Ramírez, Claudia Gómez

    2013-01-01

    Este artículo analiza la definición de "Marketing" Cultural y la adaptación y beneficios del "marketing" tradicional respecto al conjunto de manifestaciones artísticas de las diversas industrias involucradas en el sector cultural o artístico; asimismo, se desagregan los conceptos básicos que lo componen como factor de éxito en dichas empresas. Se hace uso de la exposición de casos específicos para ilustrar la articulación de estos dos conceptos aparentemente contrapuestos, cultura y "marketin...

  6. Market Watch

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:Economic statistics for August released on September 11 ignited serious concerns over inflation and led to a sharp plummet of the Chinese stock market.The consumer price index growth rate in August hit the highest in a single month in 11 years to 6.5 percent and the producer price index grew a mild 2.6 percent.The real estate market continued its rapid growth momentum,while the trade surplus ranked the second highest in history.The Chinese Government decided to stabilize its trade policies and dump frequent policy adjustments to provide a healthy and stable policy environment for its companies.

  7. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Chinese exporters regain steam in a warm embrace of emerging markets.After a bumper year in 2009,fund managers are skeptical of what lies ahead for the stock market this year.On a broader scale,the Chinese economy remains a source of confidence for U.S.firms,as illustrated by a survey of the American Chamber of Commerce in China.Overcapacity remains a top priority on the government’s agenda.China’s top automaker SAIC Motor witnessed its net profit surge nine-fold last year.

  8. Government policy and market penetration opportunities for US renewable energy technology in India and Pakistan

    Energy Technology Data Exchange (ETDEWEB)

    Sathaye, J.; Weingart, J.M.

    1988-01-01

    Some US renewable energy industries are now looking abroad, especially to the rapidly developing Asia-Pacific region, in order to increase sales and expand markets. The developing world appears in principle to be an important market for renewable energy technologies. These international markets have proven extremely difficult to penetrate, and the US competitive position is threatened by strong, well-organized, government-supported competition from Japan and Western Europe. For example, US photovoltaic manufacturers held 80% of the world PV market in 1980; today their market share is down to 35%. Less developed countries (LDCs) present a potentially significant but highly elusive market for renewable energy technologies. This market may develop for three major reasons; the shortage of electricity supply and the high cost of grid extension to rural areas, the high cost of oil imports and the scarcity of light oil products, and the gradual replacement of traditional fuels with modern ones. The focus of this report is on the policies and attitudes of national and regional governments in India and Pakistan towards renewable energy technology and how these policies and attitudes affect the potential for penetration of these markets by US industry. We have attempted to provide some useful insight into the actual market environment in India and Pakistan rather than just report on official laws, regulations, and policies. The report also examines the economics of technologies in comparison with more traditional sources of energy. It concentrates primarily on technologies, such as photovoltaics and wind electric systems, that would benefit from foreign participation, but also identifies potential market opportunities for advanced solar desalination and other renewable energy technologies. 31 refs.

  9. Fuel cell adventures. Dynamics of a technological community in a quasi-market of technological options

    Science.gov (United States)

    Schaeffer, G. J.; Uyterlinde, M. A.

    In this paper some insights from a social science perspective in the dynamics of the fuel cell community will be provided. An important concept used in the analysis is that of a `quasi'-market of technological options. The strategic choices of actors for certain technological options can be regarded as analogous to choices of consumers made on a market. A scientometric research approach has been used to investigate the aggregate effects of this and other variations of strategic behaviour. These concepts and analyses are shown to be helpful in answering questions such as why fuel cells are so popular today whereas they have not always been, and why preferences for different types of fuel cells shift over time. At the end of the paper the relevance of these kind of analyses for technology forecasting and management practices is briefly discussed.

  10. On the Impact of Piracy on Innovation in the Presence of Technological and Market Uncertainty

    OpenAIRE

    Dyuti Banerjee; Ishita Chatterjee

    2009-01-01

    This paper analyses the effect of piracy on innovation in the presence of R&D competition with technological and market uncertainty. With a single innovating firm facing technological uncertainty, piracy unambiguously retards innovation. However, with R&D competition where firms face market and technological uncertainties, we show that piracy may enhance overall innovation. We also show that if the difference between the probabilities of success of the innovating firms is relatively large the...

  11. The emergence of the global fintech market: Economic and technological determinants

    OpenAIRE

    HADDAD, Christian; Hornuf, Lars

    2016-01-01

    We investigate the economic and technological determinants inducing entrepreneurs to establish ventures with the purpose of reinventing financial technology (fintech). We find that countries witness more fintech startup formations when the latest technology is readily available, capital markets are well-developed, and people have more mobile telephone subscriptions. Furthermore, the available labor force has a positive impact on the development of this new market segment. Finally, the more so...

  12. Algorithmic trading technology and strategy research on financial markets

    OpenAIRE

    Barca Linares, Victor

    2017-01-01

    Due to the financial digitalization, the human intervention in many operations both functional and those aimed to make profit in the market are likely to be substituted by algorithms and automated processes. This thesis lay the foundations of algorithmic trading developing a framework to automate the whole process of trading financial assets. Also, it researches trading strategies and the real potential to make profit. The framework consists of separated functional modules to acquire ...

  13. Study of Development of Information and Communication Technology in Azerbaijan with Marketing Approach

    Directory of Open Access Journals (Sweden)

    Rovshan Karimov

    2015-03-01

    Full Text Available This paper is devoted to study of development and also spread of information and communication technology, including activity of mobile operators and telecommunications satellite in Azerbaijan. In the study work, particular emphasis is laid on conducting marketing in order to investigate the current condition of communication technology, and also the role of related subjects of entrepreneurship as key players in the market. With applying marketing, the advantages and also existing problems in this sector are revealed. The carried research allows determine the socioeconomic effect of communication technologies, as well as business strategy and the peculiarities of functioning of mobile operators with taking into consideration interests of customers in Azerbaijan.

  14. Marketing w social media

    OpenAIRE

    Dorenda-Zaborowicz, Marta

    2012-01-01

    The precise definition of social media marketing is hard to establish, but it can be said that it is the methodical use of new technologies and social networks to achieve specific goals for a company. In simple terms social marketing means advertising a company through many different media, like viral videos and blogs, to achieve its maximum exposure. Nevertheless, social media marketing may also refer to advertising certain social issues, such as NGOs’ or civic actions’ promotion. Precyzy...

  15. The instability of markets

    CERN Document Server

    Huberman, B A; Huberman, Bernardo A; Youssefmir, Michael

    1995-01-01

    Recent developments in the global liberalization of equity and currency markets, coupled to advances in trading technologies, are making markets increasingly interdependent. This increased fluidity raises questions about the stability of the international financial system. In this paper, we show that as couplings between stable markets grow, the likelihood of instabilities is increased, leading to a loss of general equilibrium as the system becomes increasingly large and diverse.

  16. Sports Marketing.

    Science.gov (United States)

    Ohio State Dept. of Education, Columbus. Div. of Career-Technical and Adult Education.

    This document presents the Ohio Integrated Technical and Academic Competency profile for sports marketing. The profile is to serve as the basis for curriculum development in Ohio's secondary, adult, and postsecondary programs. The profile includes a comprehensive listing of 999 specialty key indicators for evaluating mastery of 113 competencies in…

  17. Market Review

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    @@ RE market was not active recently due to the sluggish demand for Nd metal and PrNd mischmetal. Price of mixed RE carbonate rose slightly to RMB$ 15,500-16,000/ton. Price of Dy oxide and Tb oxide kept rising.

  18. Market Review

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    @@ August 20~31 NdFeB enterprises started to replenish their inventories in June and had atmost compteted the purchase. Dealings in didymium mischmetal market were inactive affected by reduced demand. And transactions of rare earth products were few holistically.

  19. Marketing deportivo

    OpenAIRE

    Gutiérrez Montaña, Nelson Eduardo

    2008-01-01

    El marketing deportivo en nuestro país y sus repercusiones en el mundo, es una clara herramienta para el desarrollo del mercadeo, y muestra las tendencias mundiales que ejemplifican de alguna forma el desarrollo de la industria deportiva como también el apoyo a sponsorizacion en los deportes

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT: In the first quarter, both the Chinese property and stock markets enjoyed rapid growth. Since the beginning of the year, the benchmark Shanghai Composite Index has jumped more than 20 percent. The Bank of Communications, China’s fifth large

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    @@ Property Market Home prices in 70 large and mediumsized Chinese cities rose by 12.4 percent year on year in May,said the National Bureau of Statistics.It was only 0.4 percentage points lower than the record high growth rate in April.

  2. Outperforming markets

    DEFF Research Database (Denmark)

    Nielsen, Christian; Rimmel, Gunnar; Yosano, Tadanori

    2015-01-01

    . Intellectual capital information leads to significantly better long-term performance against a reference portfolio, and is thus important to the capital market. Further, superior disclosure of IC reduces bid-ask spread in the long-term, indicating that such disclosures are important in an IPO setting. Analysts...

  3. Market Review

    Institute of Scientific and Technical Information of China (English)

    2006-01-01

    @@ Rare Earth Market July 10-20 Price of Pr-Nd oxide rose sharply recently driven by high demand and short supply of rare earth carbonate in the north.Tight supply of ion adsorption clay in Jiangxi and Guangdong provinces led to the price rising of rare earth products in Southern China.

  4. Market Review

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    @@ Rare earth market was inactive affected by sluggish demand for didymium mischmetal and dysprosium metal by NdFeB industry. Most enterprises were waiting to see what was going on with the industry. However, price of didymium oxide rose again and price of heavy rare earths kept strong. Price of Dy oxide and Yt oxide Kept on rising.

  5. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2010-01-01

    @@ Online Ad Boom According to a report delivered by iResearch Consulting Group, a market researcher that specializes in Web-related studies, the Chinese online advertisement value in 2009 soared 21.2 percent year on year to reach 20.61 billion yuan($3 billion).

  6. MARKET WACH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT: Although China’s stock market tanked on February 27, with the Shanghai Composite Index dropping 9 percent in a single day, it’s still too soon to tell whether this year of the pig will attract a bear or bull as its financial mate. Here’s wh

  7. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT: The final week of March was extremely buoyant in many senses. The benchmark Shanghai Composite Index climbed to record highs continually throughout the week, a seldom seen occurrence. The booming stock market was buoyed by the robust econom

  8. Labour market

    NARCIS (Netherlands)

    Oude Mulders, J.; Wadensjö, Eskil

    2015-01-01

    Although employment participation of older workers and their timing of (early) retirement is often modelled as an individual-level decision, the opportunities or late career employment, and restrictions that older workers potentially face, are largely shaped by labour market contextual factors. Thes

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT: Chinese markets are heating up despite attempts to cool them down. On March 18,the Chinese central bank raised the benchmark one-year interest rate by 0.27 percentage points, its first interest rate raise this year. While the mild push is m

  10. Prediction Markets

    DEFF Research Database (Denmark)

    Horn, Christian Franz; Ivens, Bjørn Sven; Ohneberg, Michael

    2014-01-01

    In recent years, Prediction Markets gained growing interest as a forecasting tool among researchers as well as practitioners, which resulted in an increasing number of publications. In order to track the latest development of research, comprising the extent and focus of research, this article...

  11. Market Review

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    @@ Rare earth market went downward recently.Consumers worried about the continuous price falling in the following one month and were not active in the purchasing.Price of southern ion adsorption clay dropped as well,which consequently resulted in the falling of dysprosium and terbium.

  12. Marketing Reference Services.

    Science.gov (United States)

    Norman, O. Gene

    1995-01-01

    Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and…

  13. Marketing Reference Services.

    Science.gov (United States)

    Norman, O. Gene

    1995-01-01

    Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and…

  14. Entrepreneurship and marketing

    OpenAIRE

    Sidorchuk, Roman

    2009-01-01

    This article analyzes the relationship marketing and entrepreneurship. Marketing considered as an integral part of entrepreneurship. Commit role in relationship marketing and entrepreneurship innovation. The role of marketing in the search for potential market demand of innovation as the scope of latent or unmet needs of customers. Shown the lack of marketing in today's special marketing tools for entrepreneurs.

  15. From physical marketing to web marketing

    NARCIS (Netherlands)

    Constantinides, Efthymios

    2002-01-01

    Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitation

  16. From physical marketing to web marketing

    NARCIS (Netherlands)

    Constantinides, Efthymios

    2002-01-01

    Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main

  17. Marketing Optimization for B2B Market

    OpenAIRE

    Kaynova Tatyana V.

    2012-01-01

    The article presents market definition B2B, the necessity to optimize marketing B2B market, provides a system for B2B-marketing and developed stages of its formation. On this basis it was identified key factors of customer loyalty and are the stages of development of loyalty programs for customers market B2B.

  18. Utilizing of marketing research for marketing communication

    OpenAIRE

    Bielová, Zuzana

    2008-01-01

    The subject of bachelor's thesis "Utilizing of marketing research for marketing communication" is analyze problematic of marketing communications in sector of educational services. The aims are potential clients of education. I will try to make out import of marketing research for marketing communication of the company.

  19. From physical marketing to web marketing

    NARCIS (Netherlands)

    Constantinides, Efthymios

    2002-01-01

    Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitation

  20. Utilizing of marketing research for marketing communication

    OpenAIRE

    Bielová, Zuzana

    2008-01-01

    The subject of bachelor's thesis "Utilizing of marketing research for marketing communication" is analyze problematic of marketing communications in sector of educational services. The aims are potential clients of education. I will try to make out import of marketing research for marketing communication of the company.

  1. Strategic market segmentation

    National Research Council Canada - National Science Library

    Maričić Branko R; Đorđević Aleksandar

    2015-01-01

    ..., requires segmented approach to the market that appreciates differences in expectations and preferences of customers. One of significant activities in strategic planning of marketing activities is market segmentation...

  2. Deployment & Market Transformation (Brochure)

    Energy Technology Data Exchange (ETDEWEB)

    2012-04-01

    NREL's deployment and market transformation (D and MT) activities encompass the laboratory's full range of technologies, which span the energy efficiency and renewable energy spectrum. NREL staff educates partners on how they can advance sustainable energy applications and also provides clients with best practices for reducing barriers to innovation and market transformation.

  3. Marketing Transformation (Fact Sheet)

    Energy Technology Data Exchange (ETDEWEB)

    DOE Solar Energy Technologies Program

    2011-10-13

    Through the SunShot Initiative, the U.S. Department of Energy (DOE) works with manufacturers, communities, states, utilities, and other partners to enable the solar market by reducing non-hardware balance-of-system (BOS) costs, developing a skilled workforce, and eliminating market barriers to widespread adoption of solar technologies.

  4. EDUCATIONAL MARKET STRATEGIES FROM THE PERSPECTIVE OF THE MARKETING ORIENTATION

    OpenAIRE

    Magdalena PLATIS

    2009-01-01

    In the context of the recent social, technological and cultural changes, universities need to adapt rapidly or even to generate the change. More than that, on the educational market, new orientations reveal as well as new actions, which make it close to the market of goods and services or a business market. This paper analyze the possibilities of adapting the marketing orientation to the educational market strategy in the sense of reconsideration the strategic direc...

  5. Internet-induced marketing techniques: Critical factors of viral marketing

    OpenAIRE

    Woerndl, M; Papagiannidis, S; Bourlakis, M. A.; Li, F.

    2008-01-01

    The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical factors for viral marketing, an Internet-based ‘word-of-mouth’ marketing technique. Based on existing knowledge, five types of viral marketing factors that may critically influence the success of viral marketing campaigns are identified. These factors are t...

  6. Integrating cell phones and mobile technologies into public health practice: a social marketing perspective.

    Science.gov (United States)

    Lefebvre, Craig

    2009-10-01

    Mobile communications are being used for many purposes, from instant messaging (IM), mobile or microblogging (Twitter), social networking sites (Facebook, MySpace), e-mail to basic voicemail. A brief background on cell phone and mobile technology use in public health is reviewed. The focus of the article is framing the use of mobile technologies in public health from a social marketer's perspective--using the 4 Ps marketing mix as a guide.

  7. Market potential analysis of value propositions related to projector-sensor technology in hospitality environment

    OpenAIRE

    2014-01-01

    The research task of this Master’s Thesis is to define and analyze potential markets related of projector-sensor technology in hospitality industry and to define service concepts and business ecosystems related to projector-sensor technology. From an academic point of view this study aims to participate in discussion around the concepts of customer value and business ecosystem. This is done by analyzing market potential of a value proposition through business biosphere -framework. The ke...

  8. Ouverture de 'Marketing Research and Global Markets'

    OpenAIRE

    Silvio M. Brondoni

    2003-01-01

    Global markets express a new vision of market research and of marketing research, consistent with the information needs of complex organisations (generally network-based) working with several decision-making points (characterised by high-level delegations and responsibilities) and with very brief action-reaction times. Marketing research and market research represent two distinct information support domains for corporate management, with well-defined theoretical and practical limits. Market r...

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:China’s economic figures for February indicated serious inflationary pressure with the consumer price index(CPI) surging 8.7 percent and the producer price index(PPI)jumping 6.6 percent,year on year.Though many repeatedly believed that prices would go down in the future,the fact that consumer goods continued to rise amid various countermeasures can no longer be ignored.The good news for the international market was that China’s trade surplus shrank over 60 percent in February year on year,a reward for the government’s efforts to rein in exports.In addition,China is determined to produce steel conglomerates to lift the country’s competence in the international market. By LIU YUNYUN

  10. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    Many of China’s shoe manufacturers are closing up shop because of the appreciation of the yuan and slumping global demand. International financial uncertainties prompted China’s pre- mier to call for stabilizing the U.S. dollar. Mainland stock markets showed no signs of recovery from this round of global financial mar- ket recession. Share prices of heavily weighted stocks such as China Merchants Bank and Ping An Insurance of China lost 20-30 percent of their value after they announced major overseas acquisitions. Some mainland investors have turned to futures trading in light of the bearish stock markets. Many Chinese hotels are finding they have excessive supplies of rooms they cannot fill. Hougu coffee wants to become the number-one domestic coffee brand.

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    The Coca-Cola Co. made an offer to buy China’s biggest juice producer Huiyuan Group to enhance the global beverage giant’s presence in the mainland’s market. Mainland mutual funds, deterred by sluggish domestic stock market performance, reported huge losses of more than 1 trillion yuan ($146 billion). To ease domestic inflationary pressure, government authorities raised the special export tariff on certain fertilizers to 150 percent, and the central bank continued its efforts to curb excessive liquidity by issuing more bills. Sinopec Group came in No. 1 again on the country’s list of top 500 companies. Construction on China’s largest coal-power base officially started in Inner Mongolia.

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT: The U.S. financial crisis swept across the world and shook the very foundations of the global financial system. Mainland stock markets plunged on the news of the U.S. financial catastrophe and dived to new lows. Some Chinese financial institutions disclosed that they held bonds issued by the U.S. investment bank Lehman Brothers, which declared bankruptcy. China accumulated more U.S. Treasury bonds in July after observing a U.S. dollar rebound. The domestic property market underwent a correction period after two years of housing price surges. Despite the global financial agony, China still remained attractive to foreign companies. The American conglomerate General Electric said it planned to set up five new regional headquarters in the country.

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    The Central Government issued a series of policies to help financial restoration work in the earthquake-hit areas.Some Sichuan-based listed companies suffered considerable losses during the quake.But stock traders shored up those companies by actively trading their shares on domestic stock markets.The China Iron and Steel Association called for a boycott of Australian mining firm Rio Tinto’s offers on the spot market,because the company failed to fulfill its 2007 long-term contract with Chinese iron ore importers.Lenovo Group’s first quarter sales slumped 12 percent year on year,its se- cond worst performance in eight quarters.

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    According to November economic figures, the Chinese economy is on track for recovery on all fronts. The logistics industry recoups its strength, though woes on the trade front require more time to fully recover. By partly withdrawing tax incentives for prospective real estate and auto buyers, China aims to calm the bubbling markets. Auto behemoth General Motors forges a joint venture with Shanghai Automotive Industry Corp. Group to maneuver into the emerging Indian auto market. Canadian handset maker RIM launches a version of the BlackBerry that supports the TD network of China Mobile for millions of individual users in China. Siemens makes a push into green business in China with a 2-billion-yuan ($293 million) sale.

  15. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:China’s stock market rebounded slightly after the securities watchdog made public its stance of discourag- ing huge refinancing plans of listed companies.China Eastern Airlines turned down China National Aviation Corp.’s proposal to buy its Hong Kong-listed shares at HK$5,showing it was still keen on bringing in a foreign strategic investor with more experience in the international aviation market.There was bad news for home- grown automakers like Geely and Chery,as upgraded Russian car standards could keep them from establishing factories in the coun- try.Last,the Chinese Government vowed to allocate more money for training farmers.

  16. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    As the old saying goes, "The rich get richer," but for fat cat developers, not without ample cash flow. So in China’s booming property market, these big golden boys are turning to outside help to blimp themselves up a bit more. But if "greed is good," then it’s also smart for companies listed overseas to return to the mainland for their extra injection of cash. At least that’s what every Tom, Dick and Harry Chinese company seems to be doing these days, including overseas Chinese company returnee Ping An. But the blue chips may not be the best investment in the A share market, as QFII investors are noting. It could be the undervalued underdogs that turn invested pennies-or mao-into riches. Meanwhile, foreign companies continue to jump on the mainland bandwagon-Alliance Boots Plc is the latest to make the leap into the pharmaceutical sector.

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    In the first week after the seven-day national holiday(October 1-7),the Chinese economy resumed its fast-growing pace.The mainland stock mar- ket hurdled to record highs on consecutive days.China Reinsurance Group eyed a mainland stock market debut by restructuring into a shareholding company.The Shanghai-listed China Minsheng Banking Corp. announced plans to buy 20 percent of the U.S.,UCBH Holdings Inc.,becoming the first Chinese bank to enter the U.S.market.On the foreign trade front,the European Commission decided to end quotas on Chinese textile imports and will introduce a"double checking system"instead.Meanwhile,to boost imports,China cut the import tariff on audio and video products in a bid to curb the surging trade surplus.

  18. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The financing vehicles of local governments remain a concern despite government efforts to control their mountains of debt.Mergers and ac-quisitions are on the rise in the real estate sector as deep-pocketed developers take over financially starved rivals.China snaps up long-term Japanese govern- ment debt as the country attempts to diversify its holdings of foreign exchange reserves.Growth in the non-manufacturing sector has slowed,due to a drop in the purchasing managers index in May.Ford Motor aims to expand in China, hoping to cash in on the country’s auto market boom.The international ac-counting firm PwC expects China to become the world’s top banking market by 2023.

  19. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2011-01-01

    Housing Conundrum The once-bullish property market is tapering off,as government measures to cool the market take effect.In August,24 out of 70 monitored major cities reported month-on-month increases in prices of new commercial residences,down from 39 in July,said the National Bureau of Statistics.Meanwhile,16 cities experienced price declines,compared with 14 in the previous month.Prices stood unchanged in 30cities.AS for second hand homes,prices rose in 27 cities in August,decreasing from 36 cities in July.Also,26 cities saw their prices head lower,an increase of four cities from July.Policymakers have tried all levers to let air out of the real estate bubble.The government will expand purchase restrictions to second- and third-tier cities where prices arc skyrocketing.

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:The mainland stock market surged the day after Ping An Insurance’s shareholders passed the company’s refinancing plan.But the market was still fragile as many continued to believe it was on a downward track.The World Bank forecasted that China’s gross domestic product would grow 9.6 percent in 2008,or 1.6 percentage points higher than the government’s target.Amid surging crude oil prices in the international mar- ket,the Chinese Government vowed to stabilize domestic refined oil prices. Lastly,China Minmetals Corp.has set up a joint venture steel mill in India to take advantage of India’s fast-growing steel industry.

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    The government introduced a package of financial mea-sures to stimulate bank loans in the wake of the slowing economy.State investment organs agreed to save the battered mainland stock markets by buying more shares in open market transactions.China’s sovereign wealth fund said it would not make any risky overseas investments and would wait for the global financial environment to recover.The govern-ment canceled its 10-month food price controls,so that producers no longer must notify authorities before raising prices.The yuan fell sharply and unexpectedly against the U.S. dollar in early December,but analysts projected it would rebound soon.China Development Bank was officially incorporated as a commercial lender.

  2. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    The drought in southwest China casts an ominous shadow over the prospects of many listed power and chemical companies suffering from the disaster.Taiwan’s economy is expected to draw strength from a shopping spree by mainland businessmen starting in April.In an effort to take heat out of the burning hot real estate sector,China is forcing 78 centrally administered state-owned enterprises out of the property market.Air China gains control of Shenzhen Airlines in a move to enhance its market presence in Guangdong Province.China Unicom reports slim profits due to rising 3G network spending.Alibaba.com,the country’s largest e-commerce website,taps the booming small and medium-sized enterprise sector of Brazil.

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:The Chinese stock market turned sluggish in October and November,causing many individual investors to lose out.The QDII scheme diverted some of the investments out of the domestic stock market,while fund companies also saw their fund values decrease significantly.The fiscal watch- dog barked at fund management companies to con- trol their risks and forbade them from participating in speculative operations.The good news for foreign investors is that they can invest in futures companies, but at the same time they are being discouraged from investing in residential building projects. Altogether 662 Chinese and foreign financial institu- tions were punished for their role in money-launder- ing activities.

  4. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    China’s manufacturing sector warms up as indicated by an increase in the Purchasing Managers Index(PMI).The catering and retail sectors gain momentum each year during the National Day holiday(October 1-7).China allows interbank loan transfers,giving the lenders greater flexibility to manage their credit assets.Gold producer China National Gold Group Corp.fares well amid a prolonged gold market boom. Cotton prices skyrocket,casting an ominous shadow over prospects for the textile industry.The growth rate for China’s industrial profits slows,as government emission reduction measures take effect.The e-reader maker Hanvon makes forays into the Taiwan market.

  5. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2010-01-01

    @@ China's Currency China's renminbi exchange rate reform will be a gradual process,but its impact on the markets has already been felt. The central parity of the renminbi (yuan)to the U.S. dollar reached 6.7980 on June 22, a substantial appreciation of 0.43 percent over the previous day, the highest since China unpegged the yuan to the U.S. dollar.

  6. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    Foreign brands dominate China’s milk powder market, dealing a heavy blow to domestic manufacturers. China boosts iron ore production, but the country still relies on imports. Chinese firms accelerate their pace of going global. The logistics industry bursts with vitality, but low profitability remains a problem. The accounting firm KMPG cautions about the waning competitive edge of China’s manufacturing industry. By HU YUE

  7. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT: China’s economy showed initial signs of recovery, although a full revival is still far away. An array of currency-swap packages is helping the renminbi to "go global." Car sales rallied in March in quick response to the government’s stimulus measures. The insurance regulator widened the channels for domestic insurers to directly invest in stock and bond markets. The Export-Import Bank of China provided a credit line to withering shipbuilders.

  8. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The manufacturing industry shows signs of a turnaround,with the purchasing managers index staging a comeback in August. China’s"big four" state-owned commercial banks are generating windfall profits,though risks still loom large. Fund management companies are swimming in red ink, receiving cues from flagging stock markets. Industrial enterprises experience slowed profit growth. Chinese shipping giant COSCO falters because of tepid demands and overcapacity woes.

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT: The Chinese central bank raised the interest rate for the fifth time this year but this had little impact on the property and stock mar- kets. Foreign direct investment and fixed asset investment saw moderate increases in the first eight months, partly because of the government’s tightening policies. Gold futures will be traded on the market. Online traders are now required to acquire business licenses from regulative bodies.

  10. Market Watch

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The service sector faces headwinds due to lagging demand.Chinese companies’ IPOs are shrinking as the stock markets remain bearish and regulatory rules have raised the listing threshold.The country rolls up its sleeves to develop environmentally friendly wind power.Domestic energy firms quicken the pace of their outbound mergers and acquisitions.E-commerce giant Alibaba reports disappointing profits.Foreign insurance firms find it difficult to expand their China presence.

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    Shrugging off the quake’s negative impact, the Chinese property market maintained growth in May, though it was no longer robust. Not only are property prices slowing down, but also fixed-asset investments. July may see even tighter monetary controls as rebuilding after the quake spurs demands. But for Taiwan,July means the beginning of a new era as it will be officially opened to mainland tourists on July 18.

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The National Bureau of Statistics has released economic data for the first half of 2011. Crisis-stricken foreign trade continues to recover.Investment in fixed assets and retail sales are holding up, becoming the main growth engines of the economy. Mean while, yuan-denominated new loans are decreasing as the country aims to calm inflationary jitters. The once-booming auto markets are slackening off with sales dramatically slowing in the first half of this year.

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2010-01-01

    @@ TO THE POINT: CPI growth rate hit a 22-month record high in August, ignit-ing fears of inflation. Foreign trade is recovering, with exports and imports on the rise. Uncertainties abound over the property market, as price increases slow and sales volume rebounds. China maintains its attractiveness to foreign investors as indicated by continuous FDI growth. Video website Tudou.com gears up for an initial public offering in a scramble to acquire more financing.

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    CPI growth rate hit a 22-month record high in August,igniting fears of inflation.Foreign trade is recovering,with exports and imports on the rise.Uncertainties abound over the property market,as price increases slow and sales volume rebounds.China maintains its attractiveness to foreign investors as indicated by continuous FDI growth.Video website Tudou.com gears up for an initial public offering in a scramble to acquire more financing.

  15. Market Review

    Institute of Scientific and Technical Information of China (English)

    2006-01-01

    @@ RE Market in December of 2005 Prices of rare earth fluctuated slimly in December of 2005. Most rare earth products were stable while some were reduced. Baotou is a major producing area of light rare earths. However, most rare earth plants stopped production due to environmental protection control. Meanwhile, Chinese government took strict measures to protect ion adsorption ore in Jiangxi and Guangdong provinces. Recently, people in rare earth circle started to pay attention to the distribution of rare earth quota.

  16. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The Chinese economy continues to gain momentum, as evidenced by October’s economic figures that displayed significant improvement. Fund management companies bore the brunt of the stock market fluctuation as they incurred heavy losses. A new Chana Automobile will emerge after its parent company signed a restructuring agreement with Aviation Industry Corp. of China (AVIC), heeding government calls to consolidate the automobile industry. The e-commerce site Alibaba.com reported its worst profit in three quarters.

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China’s once-feverish manufacturing industry is cooling down as the purchasing managers index heads south. Commercial banks experience a surge in profits, but worries are proliferating about their shrinking deposits.Steelmakers, however, are feeling the pinch of lackluster demand and falling steel prices. The Swedish auto brand Saab is set to be acquired by two Chinese companies gearing up to expand globally. China is expected to become the world’s second largest consumption market by 2020.

  18. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The export sector recovers some lost ground,but the near-term outlook is dark as Western economies slump.Investments and consumption are holding up,providing a solid floor under the slowing economy.The property market continues withering,adding to expectations for price decreases.Bank loans decline as policy makers close the lending tap to fight inflation.China shed some holdings of U.S.Treasury securities in August,the first time since April.

  19. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China’s exports are tapering off as the world economy teeters,but investment and consumption have maintained momentum, offsetting the impact of weakening exports. The auto market continues cooling as the with drawal of policy incentives pours cold water on buyers’interest. A bright spot is the ecommerce sector, which reported surprisingly brisk growth in the third quarter. China’s industries are currently the world’s most competitive, but the road ahead will be a bumpy one.

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    By expanding yuan settlement in cross-border trade andallowing cross-border direct investment in the yuan, China aims to pushforward the internationalization of its currency. House prices are still holding up inChina, but property developers are under increasing pressures. China’s goldmarket bursts with vitality as investors seek safety amid soaringinflation. The automaker BYD faces serious headwinds due to a plunge insales. The telecom giant China Mobile faces slower growth in its customerbase due to cutthroat market competition.

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    China sets criteria for a second housing mortgage, dealing a heavy blow to speculators. Signs emerge that the auto market boom has peaked as sales in May fell month on month. The Industrial and Commercial Bank of China lent more than 55 billion yuan ($8.05 billion) in trade finance to small businesses from January to April. Baosteel lowers prices for July delivery as overall demand weakens. Group buying websites mushroom across the country, but concerns arise as the sector becomes overcrowded.

  2. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2010-01-01

    @@ Fairing Well Where is China's crisis-stricken export market heading? The latest session of the China Import and Export Fair,known as the Canton Fair,a bellwether for the trade climate,could provide some clues.With more foreign buyers roaming the fair's vast halls,the bustling trade show is providing a vivid illustration that an export turnaround is already underway.

  3. Upgrading a marketing channels role

    Directory of Open Access Journals (Sweden)

    Tišma-Borota Ankica

    2002-01-01

    Full Text Available As one of the marketing mix instruments, marketing channels were usually behind other instruments (product, price and promotion. Many companies regarded marketing channels as something that was 'left' after more important strategies of price, product and promotion were created. In recent past, things have changed and marketing channels became more interesting for research. This change came as a result of change in global market functioning especially in competitive advantage, distributors' strength and increasing technology.

  4. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT: China’s stock market must have a touch of spring fever. Just two weeks ago, the number of new fund accounts in January surged to 1.85 million, five times more than the same period of the previous year. But a week later fund management companies suffered from customers pulling out. Experts warned of a bubble in the stock market but securities companies seemed confident. Meanwhile, Agricultural Bank of China has a lot more spring in its step toward listing. Seeing three other Big Four banks being list- ed, Agricultural Bank of China certainly doesn’t want to be left behind. It is sparing no efforts in delving into its inner problems and the Big Four banks will likely enjoy a complete family reunion in the stock markets in 2008. In other news, China’s no spring chicken. It knows its way around the international trade game, and is dealing with unfair trade allegations from both the United States and the European Union. China is also fighting back, protecting itself from dumping from other nations as well. Finally, Lenovo isn’t full of the joys of spring. Its lack of profitability in America is becoming an eyesore on the company’s financial reports. By LIU YUNYUN

  5. Strategic Marketing Developments in Informational Society

    OpenAIRE

    Eleonora Mihaela Constantinescu

    2014-01-01

    The market relation is structurally reshaped in the context of informational society, which causes conceptual, management and technological mutations in marketing. A new marketing paradigm is shaped which causes management transformations through the transition to strategic marketing and changes in the specific communication mechanisms of e-marketing and cyber-marketing.

  6. Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance

    Directory of Open Access Journals (Sweden)

    Naili Farida

    2016-04-01

    Full Text Available This research aim to analyze causality influence between innovations, market capability, social modal, entrepreneurs oriented into marketing performance. Organizational innovations is a basic focus on Total  Quality Management. Innovation has a role to technological development and competitive economy environment. The sample technique used is Purpusive sampling amount 58 respondent owner of Batik Small Medium Enterprise known as UKM.  Small businesses have small medium or medium can grow and develop so that it is able to increase its product and sustainability efforts on the creative industry. The technique analysis used is Parsial Least Square (PLS, this result shows entrepreneur orientation doesn’t influence into market capability and social modal, innovation has positive influence and significance into market capability and marketing performance. This results shows innovation has important role in advantaging market capability while influencing to increase marketing performance of Small Medium Enterprise known as UKM. Penelitian ini bertujuan untuk menganalisis pengaruh kausalitas antara inovasi, kemampuan pasar, modal sosial, pengusaha berorientasi ke kinerja pemasaran. Inovasi organisasi adalah dasar TQM. Inovasi mempunyai peran pentinga dalam pengembangan teknologi dan lingkungan yang penuh persaingan. Teknik sampel yang digunakan adalah Purposive Sampling jumlah 58 pemilik responden dari Batik Kecil Menengah dikenal sebagai UKM. UKM dapat tumbuh dan berkembang melalui industri kreatif. Teknik analisis yang digunakan adalah Parsial Least Square (PLS, hasil ini menunjukkan orientasi entrepreneur tidak mempengaruhi ke kemampuan pasar dan modal sosial, inovasi berpengaruh positif dan signifikan dalam kemampuan pasar dan kinerja pemasaran. Hal ini menyebabkan menunjukkan inovasi memiliki peran penting dalam advantaging kemampuan pasar sementara yang mempengaruhi untuk meningkatkan kinerja pemasaran Kecil Menengah dikenal sebagai UKM.

  7. Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance

    Directory of Open Access Journals (Sweden)

    Naili Farida

    2016-04-01

    Full Text Available This research aim to analyze causality influence between innovations, market capability, social modal, entrepreneurs oriented into marketing performance. Organizational innovations is a basic focus on Total  Quality Management. Innovation has a role to technological development and competitive economy environment. The sample technique used is Purpusive sampling amount 58 respondent owner of Batik Small Medium Enterprise known as UKM.  Small businesses have small medium or medium can grow and develop so that it is able to increase its product and sustainability efforts on the creative industry. The technique analysis used is Parsial Least Square (PLS, this result shows entrepreneur orientation doesn’t influence into market capability and social modal, innovation has positive influence and significance into market capability and marketing performance. This results shows innovation has important role in advantaging market capability while influencing to increase marketing performance of Small Medium Enterprise known as UKM. Penelitian ini bertujuan untuk menganalisis pengaruh kausalitas antara inovasi, kemampuan pasar, modal sosial, pengusaha berorientasi ke kinerja pemasaran. Inovasi organisasi adalah dasar TQM. Inovasi mempunyai peran pentinga dalam pengembangan teknologi dan lingkungan yang penuh persaingan. Teknik sampel yang digunakan adalah Purposive Sampling jumlah 58 pemilik responden dari Batik Kecil Menengah dikenal sebagai UKM. UKM dapat tumbuh dan berkembang melalui industri kreatif. Teknik analisis yang digunakan adalah Parsial Least Square (PLS, hasil ini menunjukkan orientasi entrepreneur tidak mempengaruhi ke kemampuan pasar dan modal sosial, inovasi berpengaruh positif dan signifikan dalam kemampuan pasar dan kinerja pemasaran. Hal ini menyebabkan menunjukkan inovasi memiliki peran penting dalam advantaging kemampuan pasar sementara yang mempengaruhi untuk meningkatkan kinerja pemasaran Kecil Menengah dikenal sebagai UKM.

  8. Marketing reporting system

    Directory of Open Access Journals (Sweden)

    Hanić Hasan M.

    2004-01-01

    Full Text Available The main components of a developed and good organized marketing information system are: internal reporting system, marketing reporting system, market research system and analytical marketing system. Marketing reporting system provides data and information about changes in business and micro marketing environment. This component of MIS ensures that marketing managers are up-to-date with what is going on, and to be informed about changes in company marketing environment.

  9. Marketing reporting system

    OpenAIRE

    Hanić Hasan M.

    2004-01-01

    The main components of a developed and good organized marketing information system are: internal reporting system, marketing reporting system, market research system and analytical marketing system. Marketing reporting system provides data and information about changes in business and micro marketing environment. This component of MIS ensures that marketing managers are up-to-date with what is going on, and to be informed about changes in company marketing environment.

  10. the Role of Marketing Intelligence and Marketing Architecture Based Technology Assist in the Development of Business on the Msmes Maount Bromo Probolinggo in East Java

    National Research Council Canada - National Science Library

    Chandra Kartika

    2017-01-01

    This research aims to provide a paradigm change business players in order to develop business in the manage with the help of a smart marketing and design technology sophisticated pengolaan governance...

  11. Technological Evaluation Report 42. Contrasting LMS Marketing Approaches

    Directory of Open Access Journals (Sweden)

    Brian Carriere

    2005-03-01

    Full Text Available The first section of this report examines the CourseCompass learning management system (LMS, made available to educators by the Pearson publishing group as a vehicle for the company’s extensive content library. The product’s features are discussed, and the implications of Pearson’s software/ textbook “bundling” policy for the integrity of course design. The second section of the report reviews Wordcircle, an open source (OS LMS provided as a free hosted service or as source code downloadable for installation on the user’s own server. The contrasting marketing approaches of these two products are discussed in the light of the increasing move by distance educators from proprietary to open source LMS products. As in previous reports in the series, the reviews are based on the six evaluation criteria of the American Society for Training and Development (ASTD: cost, complexity, control, clarity, common technical framework, and features.

  12. Electric energy storage systems in a market-based economy. Comparison of emerging and traditional technologies

    Energy Technology Data Exchange (ETDEWEB)

    Kazempour, S. Jalal; Moghaddam, M. Parsa; Haghifam, M.R.; Yousefi, G.R. [Department of Electrical and computer Engineering, Tarbiat Modares University (TMU), Tehran (Iran)

    2009-12-15

    Unlike markets for storable commodities, electricity markets depend on the real-time balance of supply and demand. Although much of the present-day grid operate effectively without storage technologies, cost-effective ways of storing electrical energy can make the grid more efficient and reliable. This work addresses an economic comparison between emerging and traditional Electric Energy Storage (EES) technologies in a competitive electricity market. In order to achieve this goal, an appropriate Self-Scheduling (SS) approach must first be developed for each of them to determine their maximum potential of expected profit among multi-markets such as energy and ancillary service markets. Then, these technologies are economically analyzed using Internal Rate of Return (IRR) index. Finally, the amounts of needed financial supports are determined for choosing the emerging technologies when an investor would like to invest on EES technologies. Among available EES technologies, we consider NaS battery (Natrium Sulfur battery) and pumped-storage plants as emerging and traditional technologies, respectively. (author)

  13. Market Rationality: Efficient Market Hypothesis versus Market Anomalies

    Directory of Open Access Journals (Sweden)

    Kadir Can Yalcin

    2010-10-01

    Full Text Available Market efficiency theory suggests that market is rational and provides correct pricing. That is, the current prices of securities are close to their fundamental values because of either the rational investors or the arbitragers’ buy and sell action of underpriced or overpriced stocks. On the other hand, observed market anomalies have a challenge for this argument. They claim that irrational investment activities and the arbitrage opportunities’ being limited in markets cause some market anomalies that are inconsistent with efficient market hypothesis. The most commonly seen anomalies are the “volume”, “volatility”, “cash dividends”, “equity premium puzzle”, and the “predictability”. This work is a literature survey, and its main objective is to deal with efficient market theory and market anomalies in order to examine the question “Are markets rational or not"?

  14. Market Rationality: Efficient Market Hypothesis versus Market Anomalies

    Directory of Open Access Journals (Sweden)

    Kadir Can Yalcin

    2016-02-01

    Full Text Available Market efficiency theory suggests that market is rational and provides correct pricing. That is, the current prices of securities are close to their fundamental values because of either the rational investors or the arbitragers' buy and sell action of underpriced or overpriced stocks. On the other hand, observed market anomalies have a challenge for this argument. They claim that irrational investment activities and the arbitrage opportunities' being limited in markets cause some market anomalies that are inconsistent with efficient market hypothesis. The most commonly seen anomalies are the "volume", "volatility", "cash dividends", "equity premium puzzle", and the "predictability". This work is a literature survey, and its main objective is to deal with efficient market theory and market anomalies in order to examine the question "Are markets rational or not"?

  15. FATOR SOCIAL VERSUS TECNOLOGIA UTILITÁRIA: MARKETING SOCIAL VERSUS MERCADO UTILITÁRIO/SOCIAL FACTOR VERSUS UTILITARIAN TECHNOLOGY: SOCIAL MARKETING VERSUS UTILITARIAN MARKET

    National Research Council Canada - National Science Library

    Emílio J M Arruda Filho; Julianne Joy Cabusas; Nikhilesh Dholakia

    2008-01-01

    .... This study evaluated the utilitarian and social / hedonistic factors, finding that the sector market has a new series of services, attracting new groups of users to its context, and resulting in the...

  16. Marketing Maps: Illustrating How Marketing Works

    Science.gov (United States)

    Gyure, James F.; Arnold, Susan G.

    2003-01-01

    Today's colleges and universities may tolerate the "idea" of marketing more easily, but marketers must continue to educate campus communities about marketing theories and practice. To promote a useful appreciation of how theories translate into initiatives, we propose incorporating "marketing maps"-user-friendly graphic representations of how…

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    Economic data for February were released, providing insight into the health of the economy. Inflation continues, with the CPI coming in at 4.9 percent, above the government-set cap of 4 percent for this year. Newly extended bank loans fall dramatically as the central bank twists harder on the credit screws. Growth of retail sales slows down in part because the auto market has become lackluster. China Mobile, the world’s top telecom operator by subscribers, reports modest growth. After three consecutive months of net selling, China remains the largest foreign holder of U.S. Treasury securities.

  18. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Ignoring the economic recovery, the stock market bleeds as investors speculate more monetary tightening policies. The manufacturing sector shines in the first quarter of this year though cost inflation looms large, and listed companies also report handsome profits. Automakers turned out more wheels as sales picked up in April. Recovering from the impact of the tainted formula scandal, dairy makers turn loss into profit in 2009. Foreign credit rating agencies take root in China, casting an ominous shadow over financial interests of the country.

  19. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT: First month economic data showed that the Chinese economy continued its strong momentum in spite of tightened government regulation. The stock market recovered slightly from the nosedive of the past several months, but shares of financial institutions dropped. The Bank of China reassured investors of its sound performance despite subprime-related concerns, while Agricultural Bank of China is still struggling for a public listing. International iron ore price rise settled at 65 percent, adding huge costs to domestic steel companies. China is preparing an appeal to the World Trade Organization after the world body issued a negative ruling against the country on auto spare parts. By LIU YUNYUN

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    China’s trade surplus shrinks,with the September figure hitting a five-month low.The auto market roars ahead as sales picked up in September.Property developers bask in the glow of a sales boom,but uncertainties remain as policymakers step up clampdowns.Chinese PC maker Lenovo boosts its product line for a more diversified source of returns.Five years after a failed investment deal,offshore oil and gas producer CNOOC regains its appetite for assets in the United States.The Hurun Research Institute releases the 2010 Hurun rich list.

  1. Marketized philanthropy

    DEFF Research Database (Denmark)

    Bajde, Domen

    2013-01-01

    As the impact of market actors and their doctrines on philanthropy gradually increases, the debate between the proponents and the critics of ‘marketization’ of philanthropy intensifies. Curiously, the debate has largely centred on ‘philanthrocapitalists’ and philanthropic professionals, while less...... attention has been devoted to the ways in which the newly emergent philanthropic ideologies and practices are ‘marketed’ to and adopted by the broader audience of philanthropic givers. In response, we explore the ideological elements that make lending through Kiva, an emergent microfinance charity...

  2. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Controversies proliferate over Chinese automaker Geely’s plan to buy the Swedish car brand Volvo, as analysts discount the prospect over its ability to integrate with the up-scale car manufacturer. China plans a pilot program that equalizes on-grid tariffs for hydro-and coal-fired power. Centrally-administered property developers join the real estate craze to scoop up land in big cities, adding to looming concerns over the property bubble that is waiting to burst. The domestic tourism market continues to gather momentum, offsetting downturns of inbound travel. Digital advertiser Focus Media loses its shine, reporting a painful loss between April and June.

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    By pledging to enforce a harsher policy on house and land purchases, China tries to alleviate real estate bubble tensions. The central bank vows to uphold a more balanced credit policy next year in a move to restore economic health. Chinese automaker BYD hits a pot hole on the path toward electric cars as a vital component plant records a painful loss. Dropping out of the overseas buying trend, the Bank of China Ltd. puts its focus back on domestic markets. Baosteel comes under fire after raising its steel prices in the run-up to iron ore negotiations.

  4. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Economic data for July indicated that pillar forces of the economy remained strong in July.Fixed-asset investment and retail sales are still soaring.Exports are also recouping some strength,growing over 38 percent in July.The CPI went up by 3.3 percent,a reflection of simmering inflationary jitters.House prices in 70 large and medium-sized cities rose 10.3 percent,the slowest pace in half a year.International grain prices head north,and threaten to filter through the Chinese market.

  5. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    China’s outbound direct investment grows as firms hunt down opportunities to expand overseas.International hot money seems to be pulling out of the country after months of torrential inflows.U.S.auto behemoths bask in the glow of an auto market boom in China.The Yangzijiang Shipbuilding Holdings debuted on the Taiwan Stock Exchange on September 8,underlining growing financial tie-ups between Taiwan and the Chinese mainland.China snaps up Japanese government bonds in a bid to diversify its foreign reserve holdings.The Chinese Government pushes for stronger M&A activities.

  6. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The Chinese economic rally has solidified as reflected in July macroeconomic data.Investment and consumption remained the biggest propellants of economic growth,while export decline slowed due to improved overseas demand.Inflation is not a problem for the time being as July’s inflation indexes both stayed in the negative territory.New loans nosedived in July as the second half of the year has seen many companies pay back their loans.Auto figures this year show that China has replaced the United States as the biggest auto market in the world.

  7. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The Chinese central bank raises the red flag of bad debt risks from credit cards as default payments increase. China Investment Corp., the sovereign wealth fund, makes a push into commodities needed to feed humming economic machines. By handing out heavy tax breaks and financing incentives, China aims to assist ailing small businesses. The German industrial titan Siemens A.G. remains committed to the Chinese market despite the economic slowdown. Chinese home appliance makers take heart from government stimulus measures as they see a strong rebound in profits.

  8. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT: The Chinese economy is right on track for recovery, though downward pressure remains. Consumer and producer prices continued to fall in April, and both stayed in negative territory. Home prices also fell in April year on year. But the possibility of deflation was ruled out due to abundant money supply in the market. New loan growth returned to a reasonable level after an upsurge in March. Foreign trade fell year on year, but rose month on month. The government ordered cuts in iron and steel output as once again, the country was beset with steel overcapacity.

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    The Chinese central bank reported that financial performance in the first half of this year was generally stable.But mu- tual funds had heavy losses because of the bearish stock market. Profits at state-owned companies were down 10.3 percent year on year,largely on account of losses in the petrochemical and power industries.China’s first defeat in a WTO trade dispute means the country will see an increase in the demand for imported cars.The mainland food,beverage and hotel industry saw fast development in the first half and was expected to continue the trend during the rest of the year.

  10. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China remains an attractive destination for foreign investments,despite signs that capital inflow is tapering off.China’s textile manufacturers are generating handsome returns,but uncertainties still loom large.The country’s funds spill red ink due to less-than-favorable stock market outcomes.The sovereign wealth fund China Investment Corp.cashes in on its expanding global presence.The Chinese search giant Baidu.com gains momentum thanks to robust traffic growth and business diversification.

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    TO THE POINT: November saw the consumer price index rise to an alarming 5.1 percent, prompting policymakers to mop up excess liquidity. Foreign trade picks up steam, with both exports and imports in November reaching record highs. The property fever cools down a little, with house price growth in 70 major cities slowing to 7.7 percent in November. Hiring activities in China have experienced a surge, making the country the world’s second hottest job market in the third quarter.

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The central bank toughens its effort to tame inflation by raising interest rates for the second time in 2010. The government rolls back some of its stimulus measures for the auto market, taking heat out of the red-hot industry. Chinese exporters are facing serious headwinds despite increased Christmas orders. Industrial enterprises continue to gain steam, with their January-to-November profits growing 49.4 percent year on year. The accounting firm PwC expects China to experience a consumption boom over the next few years.

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Chinese fund management companies spilled red ink in the first half of 2010 as the stock market turned bearish. The shipbuilding industry regains its lost ground but unsteady seas could capsize hopes for continued success. Chinese property developers’ financing woes are inten- sifying. China Mobile reported modest growth in first-half profits as compe- tition heats up among the telecom giants. Outbound M&A deals, especially those involving natural resources, by Chinese companies in the first half of this year hit a record high. China aims to lift its installed hydropower capac- ity to 300 million kilowatts by 2015 from the current 200 million kilowatts.

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    By ordering another hike of the reserve requirement ratio, China is sparing no effort to dampen inflation. The central bank starts a trial currency program, under which qualified Chinese companies can settle their overseas direct investments in Chinese currency, the yuan. China remains the largest foreign holder of U.S. Treasury securities, even after shedding $11.2 billion in November 2010. State-owned enterprises reap handsome profits, drawing strength from the buoyant economy. China has become the country with the most installed wind power capacity worldwide. Due to the possibility of a sluggish auto market starting this year, private automaker BYD plans to cut its dealership in 2011.

  15. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    Inflation continues to stretch the nerves of Chinese policymakers,as CPI growth hit 5.5 percent in May,a 34-month record.In response,the central bank has ordered a 0.5-percentage-point hike of the reserve requirement ratio for the sixth time this year.On the trade front,imports maintain momentum while exports lose ground.Fixed-asset investment and consumption remain buoyant,providing a driving force for the Chinese economy.The once-feverish auto market is quickly cooling due to the expiration of policy incentives,climbing gasoline prices and purchase limits in Beijing.

  16. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    By ordering another hike in the reserve requirement ratio,China attempts to soak up excess liquidity.Chinese commercial banks issued higher-than-expected new loans in March,highlighting simmering inflation risks.House prices continue edging higher in most major cities,despite tough policies.State-owned enterprises are bursting with vitality,reaping juicy profits in the first quarter.China is bound to benefit from emerging global electric vehicle demand,though challenges remain.China’s telecom equipment maker Huawei cashes in on profitable overseas markets.

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China drains excess liquidity out of the market by further hiking the reserve requirement ratio.China offloads its holdings of U.S.Treasury securities for the fifth consecutive month in a bid to diversify its foreign exchange reserves.Home prices remain on the rise in most Chinese cities,though the government has tried to cool the property fever.China’s thermal power generators incur painful losses as coal prices soar.E-reader manufacturer Hanvon swims in red ink as sales plunge,possibly due to the iPad’s popularity.

  18. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:China is becoming more expen- sive.Rising food and housing prices are empty- ing peoples’ wallets,while at the same time more money has been flowing into China through for- eign trade or through investment.The consumer price and producer price indexes both hit their highest points in history,forcing the central bank to raise the reserve requirement ratio once again, also to a record high.Amid wide speculation over a coming interest rate hike,the mainland stock market experienced its largest one-week loss ever in early November,but was recovering grad- ually going into mid-month.

  19. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The Canton Fair, a barometer of the country’s export health, continued to send worrying signals as foreign buyers skimped on orders for Chinese products. The country’s fund managers cashed in on the stock market euphoria of the first quarter. The central state-owned enterprises bounced back from their previous dismal financial situation. China Mobile, the country’s largest mobile service provider, saw slower profit growth in the first quarter. The first domestic auto financing company with no foreign ownership opened in Shanghai.

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT: The Chinese Government, concerned about the stumbling domestic stock markets, has repeatedly emphasized the importance of "maintaining stability." China National Petroleum Corp. reported losses in its oil refinery business during the first half of the year. Domestic consumption, a major pillar of economic growth, rose substantially in June, up 23 percent year on year. Dabao, a well-known Chinese cosmetics brand, was officially acquired by Johnson & Johnson. China now plans to spend more money to help small and medium-sized companies boost employment.

  1. Market Watch

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    The Chinese banking regulator ordered banks to write off bad debts that resulted from the massive earthquake as part of its disaster relief efforts.Domestic oil giants experienced huge losses in their refining operations,pulling down the overall profitability of major state-owned companies. Chinese airlines increased fuel surcharges for international flights as the price of international crude oil continued to soar. The property market is being reshuffled with large developers devouring small ones.And the government has cut import duties on many types of goods to maintain stable domestic supplies.

  2. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Pork prices in Beijing remained relatively stable despite the swine flu outbreak in Mexico. China’s job market is still in the doldrums with the registered urban jobless rising slightly in the first quarter. The government is preparing to issue the third tranche of its stimulus package. China Minmetals Corp. received approval from the Australian Treasury to buy the assets of Oz Minerals Ltd. There were signs that international hot money has started to leave China. Surveys indicate that new Chinese parents are shunning foreign baby-care products.

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    China achieved its development goals in 2009, as re- flected in the strong economic data released by the National Bureau of Statistics on January 21. The GDP was 33.5 trillion yuan ($4.9 trillion) in 2009, growing 8.7 percent year on year. The fallout of Japan Airlines’ dec- laration of bankruptcy triggered anxieties among domestic airlines whose market share was also challenged by fierce international competition and high-speed railways. The domestic economic recovery was also mirrored in the robust performance of booming Internet businesses. By LIU YUNYUN

  4. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China has toppled the United States from its decadeslong position as the world’s largest auto market for the second consecutive year. New yuan-denominated loans, totaling 7.95 trillion yuan ($1.2 trillion) in 2010, indicate mounting inflationary pressures. China’s foreign trade recoups strength, with both imports and exports hitting record highs in December 2010. Chinese steelmakers reel from skyrocketing iron ore prices. The Purchasing Managers Index for the non-manufacturing sector rebounds as the service sector picks up steam.

  5. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:China is becoming more expensive in many ways with rising prices for oil and dairy products,leading economists to conclude that the country has entered a period of inflation. Consumers’ willingness to buy was deeply hurt by the plummeting stock market.China’s textile exports decreased in the first two months of 2008,while many clothing companies were unprofitable because of the U.S.dollar’s depreciation.A World Bank report says East Asian economies will maintain their high growth despite the global economic slowdown.

  6. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT:The government promulgated a series of industrial re- vitalization plans to keep the economy from slipping.The State Council approved a plan to revive the nation’s shipbuilding industry.The January consumer price and producer price indexes indicated inflationary pressure had disappeared,but suggested possible deflation.Imports and exports bore the brunt of the global economic downturn in January,with the total trade value slipping by almost 30 percent year on year.For the first time, China overtook the United States as the largest car market in the world.

  7. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    The National Bureau of Statistics released major economic figures for February on March 11. The bureau’s spokesman said the Chinese economy had no signs of overheating. The mainland continued to take the lead in global car sales with domestic brands taking the largest share. The first inland duty-free zone will be built in Chongqing to encourage growth in the upper Yangtze River region. Airline companies worry the rapidly expanding high-speed railways may absorb 60 percent of their market.

  8. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Chinese stock markets plunged along with their global counterparts-the benchmark index lost 26.82 percent in the first half of this year, the worst performance among nations worldwide. China’s manu- facturing sector slowed and was clouded by a sense of pessimism as the June purchasing managers’ index dropped by 1.8 percentage points compared with May. Electronic manufacturer Foxconn plans to build a new large-scale plant in Henan Province to cut costs. Ping An Insurance tries to merge two banks to establish a stronger banking presence. Shanghai topped other cities as the most important financial center in China and a growing world financial hub.

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    As illustrated by the current session of the Canton Fair,China’s exports are staging a swift comeback,though uncertainties lie ahead. In its drive toward a more sustainable economy,the country bumps up lending for the western regions and small businesses. Foreign banks are losing ground in China due to a lending spree by local rivals. Online travel agents scramble to pledge the lowest prices for hotels as they tap an over-crowded market. Also under pressure is China Mobile that recorded slower profit growth for the first quarter of the year. China launches an international commodities trading platform in Beijing on April 20.

  10. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Export deals experience year-on-year increases at the Canton Fair,though uncertainties still linger.Soaring coal prices put cost pressures on thermal power generators.Fierce competition rocks the foundation of China Mobile’s market dominance.Chinese automaker BYD goes on a bumpy ride as its sales go through a free-fall.The Export-Import Bank of China ties up with the Inter-American Development Bank to finance trade between China and Latin America and the Caribbean region.

  11. Economic Feasibility and Market Readiness of Solar Technologies. Draft Final Report. Volume I.

    Energy Technology Data Exchange (ETDEWEB)

    Flaim, Silvio J.; Buchanan, Deborah L.; Christmas, Susan; Fellhauer, Cheryl; Glenn, Barbara; Ketels, Peter A.; Levary, Arnon; Mourning, Pete; Steggerda, Paul; Trivedi, Harit; Witholder, Robert E.

    1978-09-01

    Systems descriptions, costs, technical and market readiness assessments are reported for ten solar technologies: solar heating and cooling of buildings (SHACOB), passive, agricultural and industrial process heat (A/IPH), biomass, ocean thermal (OTEC), wind (WECS), solar thermal electric, photovoltaics, satellite power station (SPS), and solar total energy systems (STES). Study objectives, scope, and methods. are presented. of Joint Task The cost and market analyses portion 5213/6103 will be used to make commercialization assessments in the conclusions of. the final report.

  12. Technology in the Marketing Activities of Schools as an Example to Institutional Isomorphism

    OpenAIRE

    B. Çağla Garipağaoğlu; Sinem Vatanartıran; Şirin Karadeniz

    2013-01-01

    The purpose of this study is to understand and explore the isomorphic changes in the private school chain sector in Turkey over the last five years regarding the effects of recent technology adoptions for school marketing activities. Qualitative research model was used and the two largest school chains were selected with concept sampling strategy. To collect data, we interviewed the chief marketing officers of the two selected school chains by using a semi-structured interview guideline. The ...

  13. Technology, Performance, and Market of Wind-Diesel Applications for Remote and Island Communities (Poster)

    Energy Technology Data Exchange (ETDEWEB)

    Baring-Gould, E. I.; Dabo, M.

    2009-05-01

    The market for wind-diesel power systems in Alaska and other areas has proven that the integration of wind turbines with conventional isolated generation is a commercial reality. During the past few years, the use of wind energy to reduce diesel fuel consumption has increased, providing economic, environmental, social, and security benefits to communities' energy supply. This poster provides an overview of markets, project examples, technology advances, and industry challenges.

  14. Adoption Space and the Idea-to-Market Process of Health Technologies.

    Science.gov (United States)

    Saranummi, Niilo; Beuscart, Regis; Black, Norman; Maglaveras, Nicos; Strano, Chiara; Karavidopoulou, Youla

    2016-01-01

    Although Europe 'produces' excellent science, it has not been equally successful in translating scientific results into commercially successful companies in spite of European and national efforts invested in supporting the translation process. The Idea-to-Market process is highly complex due to the large number of actors and stakeholders. ITECH was launched to propose recommendations which would accelerate the Idea-to-Market process of health technologies leading to improvements in the competitiveness of the European health technology industry in the global markets. The project went through the following steps: defining the Idea-to-Market process model; collection and analysis of funding opportunities; identification of 12 gaps and barriers in the Idea-to-Market process; a detailed analysis of these supported by interviews; a prioritization process to select the most important issues; construction of roadmaps for the prioritized issues; and finally generating recommendations and associated action plans. Seven issues were classified as in need of actions. Three of these are part of the ongoing Medical Device Directive Reform (MDR), namely health technology assessment, post-market surveillance and regulatory process, and therefore not within the scope of ITECH. Recommendations were made for eHealth taxonomy; Education and training; Clinical trials and Adoption space and Human Factors Engineering (HFE).

  15. Micro Marketing

    Institute of Scientific and Technical Information of China (English)

    Yu Yan

    2012-01-01

    In November the Chinese movie industry experienced a startling surprise.Love Is Not Blind,a low-budget movie with no prominent director or major star,hit 344.8million yuan ($54.5 million) in box office revenue,despite the film's budget was only 9 million yuan ($1.4 million).The film,which tells the 33-day experience of a girl named Huang Xiaoxian after she breaks up with her boyfriend,owes its unexpected blockbusting success to its innovative marketing strategy:micro-blog marketing.The number of followers of the official micro-blog for Love Is Not Blind hit nearly 100,000,attracted by rccommendations of related micro-blog messages,impressive box office lines,and positive word of mouth.By December 7,search queries for Love Is Not Blind had exceeded 8 million.Those for Wang Xiaojian,the lcading male,were close to 1.5 million.

  16. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    Despite chilly headwinds in the international market,Chinese domestic consumption grew a robust 20.8 percent in November year on year,the ninth consecutive month of growth of more than 20 percent.But bad news quickly followed.Industrial value-added output grew merely 5.4 percent in November,the second instance of single-digit growth since 2002.Centrally administered state-owned enterprises(SOEs) saw their profits plunge 26 percent last month.The harsh job environ-ment prompted the government to ensure there would be no layoffs at the SOEs,but salaries may be cut to offset the profit drops.Ping An,the country’s second largest insurer,had huge losses from its investment in the troubled Belgian financial giant Fortis NV.The Chinese currency took its first step into the international market as the central banks of China and South Korea signed a bilateral currency-swap agreement.

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:The Chinese Government raised refined oil prices for the first time in 10 months after shortages of gasoline and diesel were exposed.The Chinese over-the-counter derivatives trade bloomed in the first three quarters and the debut of forward rate agreement trading starting on November 1 is likely to add fuel to the market.Following HSBC,the London-based Standard Chartered Bank decided to set up its first village bank in rural China with Inner Mongolia as its first choice. The Bank of Communications became the first Chinese commercial bank in history to invest in a trust company, and much more such alliances are expected in the future. Meanwhile,by the end of October,all listed companies in the mainland yuan-denominated A-share market had issued their quarterly reports.Finally,we also look at the iron and steel sector in this issue with highlights from the top three steel companies’ reports.

  18. The internal marketing in enterprise marketing system

    OpenAIRE

    I.L. Reshetnikova

    2015-01-01

    The aim of the article. The aim of the article is to summarize the scientific approaches defining the essence of the concept of «internal marketing» and determining their place in the marketing company. The results of the analysis. The theoretical development of foreign and local scientists concerning about internal marketing nature and its role in the marketing of the company has been analyzed. Applying the principles of a systematic approach for analysis of marketing allowed to select it...

  19. Technologies That Support Marketing and Market Development in SMEs—Evidence from Social Networks

    NARCIS (Netherlands)

    Eggers, Fabian; Hatak, Isabella; Kraus, Sascha; Niemand, Thomas

    2017-01-01

    This study builds on previous research on information technology implementation and usage in small and medium-sized enterprises (SMEs) and applies a special focus on social networks. Specifically, this research investigates antecedents of social network usage in SMEs and respective performance outco

  20. Providing Appropriate Technology for Emerging Markets: Case Study on China’s Solar Thermal Industry

    Directory of Open Access Journals (Sweden)

    Jianghua Zhou

    2017-01-01

    Full Text Available Building on a case study of five Chinese solar thermal companies and one association, our study aims to understand how the innovator’s choices regarding the use of technology and organizational practices for new product development enable companies to design and diffuse appropriate technology in emerging markets. The study uncovers two critical factors that enhance the appropriateness of technology: redefining the identity of technology and building a local supply system. Our analysis shows that synergic innovation in both architecture and component leads to the appropriate functionalities desired by emerging markets. Moreover, modular design and the building of a local supply system enhance the process appropriateness of technology. Our study provides an empirical basis for advocating going beyond minor adaptations of existing products to creating appropriate technology for emerging markets, and extends our understandings of the upstream process of designing appropriate technology. Moreover, the emphasis on the local supply system reflects a holistic framework for shaping and delivering appropriate technology, expanding the existing research focus on the perspective of the technology itself. Our research also has managerial implications that may help firms tap into emerging markets.

  1. Social Guerilla marketing

    OpenAIRE

    Hejkalová, Tereza

    2011-01-01

    The diploma thesis deals with the social guerrilla marketing and its aim is to analyze the social guerrilla campaigns and to evaluate the suitability of the guerilla marketing for the social issues. The theoretical part describes marketing communications, new trends in communication, including guerrilla marketing, and also social marketing and social guerrilla marketing. The practical part includes the market research of guerrilla campaigns. The chosen campaigns are introduced and afterwards ...

  2. Marketing Auditing Services

    OpenAIRE

    Tuomivirta, Olga

    2009-01-01

    The study is done as a part of a bachelor’s study in Marketing at Laurea University of Applied Sciences. Marketing as a science appeared more than 50 years ago and is still developing. The purpose of the thesis work is to collect knowledge via marketing research, to understand how marketing is implemented by the case company–provider and compare the result to professional services marketing theory. Marketing professional services is difficult because services differ from goods. Marketing ...

  3. Profitable marketing: marketing for non marketing managers. Ceuta Healthcare

    OpenAIRE

    Kilburn, David

    2005-01-01

    This workshop was conducted with 20 Managers from Ceuta Healthcare to raise their awareness of the power of marketing and give them a set of marketing tools to improve the success rate of their business development activities

  4. 营销中购物篮理念的技术探索%Technological Exploration of Market Basket Idea in Marketing

    Institute of Scientific and Technical Information of China (English)

    吕继东

    2014-01-01

    院随着营销创新手段的不断升华与应用,购物篮理念的技术运用成为了一种重要的营销手段,尤其是在通过对顾客、商品、订单等多方面的把握,深入分析购物篮理念的全新应用,将有着重要的实践意义。本文将围绕营销中购物篮理念的整体概念出发,分析数据技术在购物篮技术中的综合应用手段,突出营销中购物篮技术应用的综合手段,更好的实现整体购物品牌与技术的全面提升。%With the continuous distillation and application of innovative marketing means, technological application of market basket idea has become an important means of marketing especially for the grasping the overall aspects of customer, product, order and so on. It is of great practical significance to analyze the new application of market basket idea. Starting will the overall concept of market basket idea in marketing, the comprehensive application means of data technology in market basket means is analyzed. The comprehensive means of market basket application in marketing is emphasized so as to improve the overall shopping brand and technology.

  5. The Digital Age of Mobile Cellular Network in Germany and China :Policies, Technologies and Markets (PartⅠ)

    Institute of Scientific and Technical Information of China (English)

    Mingtao Shi

    2009-01-01

    The German Postal Reform Ⅰ in 1989 introduced competition in the mobile cellular market. German cellular operators, DeTeMobil, Mannesmann, E-Plus and VIAG Interkom, built DI-, D2-, El- and E2-Netze based on GSM standards made in Europe. China Unicom was created in 1994 and China Telecom was separated from MPT in 1995. China Telecom and China Unicorn competed in a duopoly from the mid-1990s onwards and the cellular services provided by them also rely on GSM standards. China Telecom additionally deployed XLT technology (PHS) from the late 1990s onwards. While DeTeMobil and Mannesmarm conquered approximately 80%-90% of the market throughout the 1990s and were the two dominant market players in Germany, China's cellular market was mainly controlled by China Mobile. In Germany, prices related to cellular technology continued the downwards trend as a major result of the process of deregulation, liberalisation and competition. In China, price wars bad led to significant price reductions in the cellular market. Although network operators in both countries strived to deliver differentiated cellular Services, the two national markets in the 1990s were visibly shaped by product homogeneity.

  6. The sensitivity of wind technology utilization to cost and market parameters

    Energy Technology Data Exchange (ETDEWEB)

    Dodd, H.M. (Sandia National Labs., Albuquerque, NM (USA)); Hock, S.M.; Thresher, R.W. (Solar Energy Research Inst., Golden, CO (USA))

    1990-11-01

    This study explores the sensitivity of future wind energy market penetration to available wind resources, wind system costs, and competing energy system fuel costs for several possible energy market evolution scenarios. The methodology for the modeling is described in general terms. Cost curves for wind technology evolution are presented and used in conjunction with wind resource estimates and energy market projections to estimate wind penetration into the market. Results are presented that show the sensitivity of the growth of wind energy use to key cost parameters and to some of the underlying modeling assumptions. In interpreting the results, the authors place particular emphasis on the relative influence of the parameters studied. 4 refs., 8 figs., 1 tab.

  7. Marketing in the Emerging Markets of Islamic Countries

    DEFF Research Database (Denmark)

    Marinov, Marin Alexandrov

    Among the limited publications on marketing in emerging markets this book focuses on regional specifics of Islamic Countries and the appropriate approaches for reaching their markets with effective and efficient marketing strategies. Marketing in the Emerging Markets of Islamic Countries...

  8. Marketing in the Emerging Markets of Islamic Countries

    DEFF Research Database (Denmark)

    Marinov, Marin Alexandrov

    Among the limited publications on marketing in emerging markets this book focuses on regional specifics of Islamic Countries and the appropriate approaches for reaching their markets with effective and efficient marketing strategies. Marketing in the Emerging Markets of Islamic Countries...

  9. MARKETING MANAGEMENT – MARKETING ORIENTATION AND HOLISTIC SCHOOLS MARKETING

    OpenAIRE

    VIRGINIA LAZAR

    2011-01-01

    Marketing orientation is beneficial correlated with innovation, growth, perceptions of quality services, excellence, high level of satisfaction and commitment of human resources, customer satisfaction and brand loyalty. Holistic marketing orientation requires rethinking how to approach the market, new realities, in a broader and more coherent, with a louder voice, holistic marketing states that all matter, citing the need of a real partnership between the organization, suppliers and distribut...

  10. TOOLS FOR CONSUMER RIGHTS PROTECTION IN THE PREDICTION OF ELECTRONIC VIRTUAL MARKET AND TECHNOLOGICAL CHANGES

    National Research Council Canada - National Science Library

    Mikulás Gangur; Miroslav Plevný

    2014-01-01

    .... Both the operator and the electronic market participant can be considered consumers of this particular market with reference to the requirements for the accuracy of its outputs but also for the market liquidity...

  11. Market diffusion, technological learning, and cost-benefit dynamics of condensing gas boilers in the Netherlands

    NARCIS (Netherlands)

    Weiss, M.; Dittmar, L.; Junginger, H.M.; Patel, M.K.; Blok, K.

    2009-01-01

    High costs often prevent the market diffusion of novel and efficient energy technologies. Monitoring cost and price decline for these technologies is thus important in order to establish effective energy policy. Here, we present experience curves and cost-benefit analyses for condensing gas boilers

  12. Modeling and analysis of renewable energy obligations and technology bandings in the UK electricity market

    NARCIS (Netherlands)

    Gurkan, G.; Langestraat, R.

    2014-01-01

    In the UK electricity market, generators are obliged to produce part of their electricity with renewable energy resources in accordance with the Renewable Obligation Order. Since 2009 technology banding has been added, meaning that different technologies are rewarded with a different number of certi

  13. Addressing AACSB Global and Technology Requirements: Exploratory Assessment of a Marketing Management Assignment

    Science.gov (United States)

    Greene, Scott; Bao, Yongchuan

    2009-01-01

    The Association to Advance Collegiate Schools of Business (AACSB) standards mandate knowledge of global and technology issues. Businesses desire employees with ability to analyze international markets and to be adept with technology. Taxpayers supporting public universities and organizations hiring business school graduates expect accountability…

  14. Technology Transfer Strategies for Creating Growth Opportunities in Frontier Markets of Sub-Saharan Africa

    DEFF Research Database (Denmark)

    Nielsen, Ulrik B.

    be the new growth frontier. Evidence has shown that if countries in SSA where using the same level of technology utilized by industrial countries, income levels in SSA would be significantly higher. The paper aims to address this issue, and study how Danish agriculture firms can use technology transfer...... to create growth opportunities in Frontier Markets of Sub-Saharan Africa....

  15. Academe, Technology, Society, and the Market: Four Frames of Reference for Copyright and Fair Use.

    Science.gov (United States)

    Metcalfe, Amy; Diaz, Veronica; Wagoner, Richard

    2003-01-01

    Suggests that varied and often understated uses of copyrighted materials exist in academic settings. Introduces four "frames" of reference: Academic, Technological, Social, and Market. Presents court cases relevant to each frame. Explores two scenarios involving use of copyrighted materials. As technology increases both access and control, the…

  16. Putting market-facing technology to work: Organizational drivers of CRM performance

    NARCIS (Netherlands)

    Saini, A.; Grewall, R.; Johnson, J.L.

    2010-01-01

    A large proportion of firms that adopt customer relationship management (CRM) technology find it challenging to integrate CRM technology into their core marketing processes and utilize CRM strategically to appreciably improve their performance. The authors conceptualize a model to understand the dri

  17. Putting market-facing technology to work: Organizational drivers of CRM performance

    NARCIS (Netherlands)

    Saini, A.; Grewall, R.; Johnson, J.L.

    2010-01-01

    A large proportion of firms that adopt customer relationship management (CRM) technology find it challenging to integrate CRM technology into their core marketing processes and utilize CRM strategically to appreciably improve their performance. The authors conceptualize a model to understand the

  18. Addressing AACSB Global and Technology Requirements: Exploratory Assessment of a Marketing Management Assignment

    Science.gov (United States)

    Greene, Scott; Bao, Yongchuan

    2009-01-01

    The Association to Advance Collegiate Schools of Business (AACSB) standards mandate knowledge of global and technology issues. Businesses desire employees with ability to analyze international markets and to be adept with technology. Taxpayers supporting public universities and organizations hiring business school graduates expect accountability…

  19. Putting market-facing technology to work: Organizational drivers of CRM performance

    NARCIS (Netherlands)

    Saini, A.; Grewall, R.; Johnson, J.L.

    2010-01-01

    A large proportion of firms that adopt customer relationship management (CRM) technology find it challenging to integrate CRM technology into their core marketing processes and utilize CRM strategically to appreciably improve their performance. The authors conceptualize a model to understand the dri

  20. Linking Technology Capabilities to Marketing Requirements: Case of Indonesian Aircraft Industry

    Directory of Open Access Journals (Sweden)

    Yulianto Suharto

    2014-08-01

    Full Text Available Abstract. The relationship between strategic technology planning and the overall business strategy has been one of the growing fields that attract much interest both from academics and industrials point of view. The increasingly important role that technology plays in today’s business success is well established.Strategic technology planning activities--within a corporate level--are often implemented by applying integrated planning instrument, which allow firms to consider both technology-oriented and product-oriented aspects. This paper is an attempt to explore the role of strategic planning in the high tech industry using a specific case of aerospace industry in Indonesia.  In order to compete effectively inthe open global marketplace, the company must learn to integrate technology managementwith strategic planning. In other words, all top managers have to linktheir technology capabilities to marketing requirements.Keywords:  technology planning; business strategy; technology capability; marketing requirement; strategic mix 

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT:Heavy snowfalls have given rise to gas shortages around the country,reigniting calls to revamp the gas-pricing regime. Foreign pharmaceutical giants are making a push into the Chinese vaccine market as the country gears up to fight the A/H1N1 virus. Speculative international hot money swamps Hong Kong,arousing worries over local economic stability. State-owned enterprises under Central Government administration fared well in October with a wide profit margin. The Baosteel Group Corp. obtained a 15-percent interest in the Australian mining company Aquila. A national program was mapped out by the State Council on November 25 to stimulate the tourism industry. By HU YUE

  2. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT: Chinese Premier Wen Jiabao set several national economic targets for this year at the annual session of the National People’s Congress in Beijing, and said parts of the central budget would be allocated to various sectors to shore up economic growth. State-owned enterprises administered by the Central Government reported dismal profits of $97 billion last year, a 30-percent year-on-year decrease. Spurred by the government stimulus plans, the purchase managers’ index continued to rise for the third consecutive month in February, reflecting managers’restored confidence in the country’s economic prospects. China increased its holdings of U.S. treasury securities last December to $727.4 billion, making it the largest holder of such investments. Sanlu dairy brand, which lost its credibility in the tainted milk scandal, was officially eliminated from the market after it was bought by Beijing-based dairy producer Sanyuan Group.

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    The central bank on November 19 ordered commercial banks to set aside an additional 0.5 percent of their reserves amid looming inflationary risks.Investors are on the defense and preparing for the worst by buying up gold as a safe haven against inflation and market uncertainties.China’s stateowned enterprises earned a combined profit of 1.626 trillion yuan($245 billion) from January to October this year,soaring 44.8 percent year on year.In a push into renewable energies,China should enhance efforts in hydropower,wind power and inter-provincial trade,as well as green electricity schemes,said the World Bank.The aviation industry booms as air traffic increases.

  4. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT: The government vowed to improve farmers’ living stan- dards and underlined several tasks to be fulfilled this year in this regard. A majority of domestic individual investors suffered losses of more than 70 percent on their investments in mainland stock markets last year. Steel manufacturers were also unlucky in 2008 and lost a total of $1.87 billion in November alone. Despite pressure from the gloomy economic situation, more than 200 enterprises in Shanghai promised no layoffs. Tainted milk producer Sanlu declared bankruptcy. Insurance premiums in China hit a record high in 2008. A Swiss bank defied global financial uncertainties and set up a joint venture financial institution with China’s Founder Securities.

  5. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Robust economic figures for January 2010 showed the Chinese economy had rebounded to pre-financial crisis levels. Inflation indexes, CPI and PPI, were both within a positive territory. Foreign trade recently took off, with imports growing much faster than exports. Foreign direct investments in China have resumed positive growth. But skyrocketing housing prices, partly jacked up by excess liquidity in the market, pose an imminent risk to economic stability and development. China’s sovereign wealth fund has started buying stocks in traditional companies, like hi-tech and media, instead of merely investing in financial institutions to diversify its portfolio. China will build more nuclear power reactors this year as part of its green efforts.

  6. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:In the final week of June, the Chinese stock market relaxed from its previous buoyant spirit as the Shanghai Composite Index lingered around 4,000 points. It is widely suspected the index might not surpass the peak 4,334 points soon though institutional investors remain optimistic about the bullish trend. Large industrial enterprises reaped record profits in the first five months of this year. The con- sumer price index of June is expected to be lower than 3 per-cent due to decreases in grain prices. Government financial revenue soared 24 percent in the first five months. In the meantime, China Development Bank sold 5 billion in yuan bonds to Hong Kong in an effort to boost mainland infrastructure construction. In the retailing sector, the Wahaha vs. Danone dispute over trademark issues hasn’t ended and Wahaha decided to file a countersuit against Danone. By LIU YUNYUN

  7. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    High-ranking government officials from trade-related departments talked with Russian counterparts to settle a dispute between the Russian government and Chinese businesspeople who are accused of smuggling. The Chinese economy handed in a "better-than-expected" half-year performance report. Home mortgage loans climbed significantly due to robust property sales. Insurers’ premiums grew 6.6 percent year on year in the first half. The U.S. auto giant Ford secured a 14-percent sales growth in the Chinese market in the first six months. China has technically become a "rescuer-in-chief" for iron ore miners that are suffer- ing from plummeting demand from developed economies. To manage cost control in times of economic slowdown, HRG offered tips on cutting corporate travel expenses. Beijing’s Central Business District will march eastward to house more financial institutions.

  8. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:The Hong Kong and New York listed China Netcom felt early pressure in the new year on news of its diminished telecom sales in 2007.Yet the biggest operator China Telecom came out on top, though barely meeting its year-end targets.China cut the major fuel import duty to cope with a national fuel short- age,while steel export duty was raised again in a bid to curb the export of energy-consuming products.Middle- class breadwinners must report their income from stocks and properties to the tax authorities.Foreign financial institutions will have more access to the Chinese capital market in the new year.

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Chinese automakers cash in on a sales boom in the first half,but signs emerge that a pothole-filled path lies ahead.China maintains appeal to foreign investors as the June FDI surged nearly 40 percent year on year.The steel-makers stand on wobbly legs as June profits shrink due to weak demands.The China Banking Regulatory Commission said Chinese lenders extended 7.66 trillion yuan($1.14 trillion)of loans to local financing vehicles,arousing concerns over the financial black hole.The gold industry has been bursting with vitality as risk-aversion came to the fore as inflation fears and stock market volatility rattled investors.

  10. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    China’s Central Economic Work Conference was held on December 3-5,raising eight major tasks for the country.It stated that the decade- long prudent monetary policy will be replaced by a tighter one as of 2008.China and India vowed to work closely on their financial markets to safeguard the development of the two largest developing coun- tries.At the same time,Chinese stocks showed signs of recovery.The government strove to lower food prices by auctioning off national food reserves.It promised subsidies to oil companies if they keep domestic oil supplies stable.Computer giant Lenovo will stop sponsoring the Olympic Games after 2008.

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    The Chinese economy is likely to see a mild slowdown as its largest trade partner-the EU-suffers from a sovereign debt crisis and as the Chinese Government cracks down on the blistering property market.Steelmaker Ansteel is set to merge with smaller rival Pangang in a government effort to consolidate the country’s steel industry.China’s largest oil refiner Sinopec aims to expand its oil refining capacities to feed the buoyant domestic economy.Credit cards become a "must have" for numerous Chinese consumers,but concerns linger over risks of bad debt.E-commerce in China blossoms,with B2B trade leading the tide.

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Inflation in China has long gone, as reflected in the consumer and producer price indexes in the first five months of this year, which were both in negative territory. The government raised export tax rebates for another batch of items to boost shrinking exports. The country was the biggest auto market in the world in the first five months of this year. Chinalco saw its deal with Rio Tinto collapse after the latter formed an alliance with BHP Billiton. The proposed merger of China Eastern Airlines and Shanghai Airlines is unlikely to go forward without government assistance. The Chinese currency watchdog loosened control over mainland companies’ investments abroad and allowed more funding for their overseas subsidiaries.

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The Chinese economy seems to be back on the fast track, with a number of first-half indicators released by the National Bureau of Statistics turning around. First-half GDP growth was better than expected in the absence of export contributions. Positive signs are everywhere, from a rebound in fixed-asset investment to surging domestic sales. The picture of a long-anticipated merger between China Eastern and Shanghai Airlines has become clearer, though they still face an uphill battle. Securities companies gained momentum from the stock market rally by collecting more brokerage fees in the first half of this year. The country’s sovereign wealth fund, China Investment Corp., is making a push into the commodities sector.

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT:The World Bank points to bright prospects for the Chinese economy,citing vibrant domestic demand that is helping to maintain growth. Also,increases are giving vitality to the export front. The growing momentum was felt at the latest Canton Fair,an effective gauge of foreign trade,which witnessed much higher export volumes than the last session in April. The newly launched ChiNext,China’s NASDAQ-style stock market,staged a roller-coaster ride on its first few trading days,raising worries over rampant speculation. The manufacturing sector gathers force as evidenced in the increasing purchasing managers’ index. Airbus plans to build its first Asian logistics center in Tianjin early next year. Brazil’s Petrobras inked a $10-billion line of credit contract with the China Development Bank on November 3. By HU YUE

  15. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    The manufacturing sector of the country loses some steam as indicated by the slowing PMI in July.China Investment Corp.reaped a bum-per harvest from investments overseas last year, drawing strength from the global economic recovery. Chinese automaker Geely completed its purchase of Volvo, a landmark step toward making a global footprint. The aviation indus-try witnesses a substantial turnaround with air traffic surging in the first half of 2010. Meanwhile, 264 firms listed on the Chinese mainland reported a com-bined profit of 22.8 billion yuan ($3.4 billion) in the first half of this year,growing nearly 50 percent from a year earlier.IMAX is increasing its presence in the Chinese market where the movie industry is burning hot.

  16. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Price hikes in cooking oil fuel worries over inflation and the dominance of foreign gurus over the country’s grain markets. With an explosion of box office successes, leading Chinese movie studios gear up for share floats to support expansion. Exports in November showed signs of bottoming out as the sector prepares for a more prosperous year in 2010. Despite its reputation as a nation of savers, China’s online consumption is burning hot as consumers enjoy the comfort of shopping from home. The aviation industry basks in the glow of the strong economic recovery as airlines transport a soaring number of passengers. Chinese companies press ahead with outbound mergers and acquisitions while overseas strategic investors remained relatively inactive in China.

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The National Bureau of Statistics(NBS)on October 22 released the major economic figures for the third quarter,providing a bullish growth outlook for the Chinese economy.China’s milk formula makers overcome consumer fears from the quality crisis last year and draw strength from the broader economic recovery.Though prospects for the stock market remain up in the air,China’s fund managers count their blessings on a higher level of corporate earnings visibility.Defying the looming downturn,China’s aviation industry turns loss into profit.Telecom operators reel from dim profitability as they pay the price for a 3G spend-ing spree while attempting to implement rural strategies.

  18. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    TO THE POINT: Expectations are high for China’s online advertising market after a successful ad year in 2009. Thermal power generators are feeling the chill of snow storms that are causing coal prices to increase.Small steel makers have come under financial pressures as the demands for their steel bars diminish. The overall manufacturing sector has maintained an upward momentum, as evidenced by surges of purchasing managers’index. The National Energy Administration issued a report detailing the energy composition of the country at the end of 2009. China’s top consumer-to-consumer auction site, Taobao.com, entered an agreement with Hunan Satellite Television Station in an effort to diversify its online shopping busi-ness. A report from China Export & Credit Insurance Corp. cautions of asecond economic down turn in Europe and sub-Saharan Africa.

  19. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT: Lenovo Group, one of the world’s largest computer producers, reported the biggest loss in its history, up to $226 million. But its executives claimed the PC maker is shifting into high gear and hopes for a domestic IPO in the near future. Coincidental, the mainland secu- rities watchdog decided to reopen the IPO gate for companies after an eight-month hiatus due to the global credit crunch. Hainan Airlines successfully secured a 3-billion-yuan ($439 million) cash injection to boost its capital. PetroChina planned to acquire nearly half of Singapore Petroleum to increase its share in the Southeast Asian market. The first Internet unfair competition lawsuit was filed in May by kaixinOOl .com, and still awaits a court ruling.

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Nuclear power projects under construction in China in 2009 were the most numerous in the world in terms of installed capacity. Chinese telecom operators geared up for 3G competition as the market is expected to grow with an improved network and wider consumer acceptance. Chinese tourists to France overtook Russians to become the biggest spenders in duty-free stores. Mainland travelers to Hong Kong are expected to contribute 30 percent to the region’s Spring Festival consumption. This year’s Boao Forum for Asia, an Asian version of the World Economic Forum, will focus on environmental efforts and the green economy. Insurers reaped a bumper harvest in 2009 as reflected in their surging profits.

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:The Chinese economy has contin- ued its robust pace due to large-scale profits from listed companies.Yet previous leading domestic cell phone producer Ningbo Bird took a large nosedive due to counterfeited cell phones,the costs of product develop- ment,and consumers’fickle phone buying habits. China Eastern Airlines strove to make a profit in the first half of this year after stumbling all of last year,and Singapore Airlines planned to take a 15.8-percent stake in the Chinese airline.Currently,institutional investors comprise the major proportion in the Chinese stock market,which kept rising amid sharp turbulence. Instant noodle prices came back to normal and the major noodle industry association was fined for fixing prices by the consumer watchdog.

  2. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Speculation concerning a tightened monetary policy drained the life from the buzzing Shanghai A-share market, which posted a steep drop on July 29. The central bank later reiterated its adherence to moderately loose monetary policy. The National Development and Reform Commission lowered retail diesel and gasoline prices by 3 percent in tandem with a drop in international crude oil prices. As China’s economic recovery takes hold, merger and acquisition activities gathered momentum in the second quarter, and listed companies performed well in the first half. However, sales revenue under the government program of rural appliance purchase subsidies fell short of expectations due to a series of problems including complicated application procedures.

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The mainland stock market rallied based on a brightening economic outlook, with major indexes climbing to a one-year high. The Chinese Government raised retail gasoline and diesel prices for the third time this year as a result of surging international crude oil prices. Chinalco agreed to participate in the Rio Tinto rights issue at the last minute. China and major iron ore suppliers failed to reach a long-term agreement as the former insisted on a 40-percent price reduction and would not compromise. Protectionism flared up in the economically-challenged United States, which made three anti-dumping and anti-subsidy charges against Chinese steel products. Airbus honored its commitment to localize 5 percent of airfra me production on the mainland by setting up a joint venture in Harbin.

  4. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2011-01-01

    Milk Rivalry Foreign brands are gaining a solid foothold in China's milk powder market,mounting pressure on the local companies.In the first half of 2011,China's formula imports rose 32 percent from the previous year to reach nearly 300,000 tons,around 72 percent of last year's total.The dairy industry received a deadly blow from a melamine-tainted baby formula scandal in 2008,which undermined consumer confidence for domestic dairy brands,and offered a chance for foreign firms to expand.New Zealand's Natural Dairy,for example,aims to open 3,000 retail stores in 24 provinces and municipalities across the nation this year.In another move,the U.S.giant Abbott Laboratories invested $230 million to build a new plant in Jiaxing,Zhejiang Province,to produce infant formula.

  5. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    Declining exports have not been the only setback for China’s economic development so far this year. Consumption also shows signs of a possible slowdown. Government figures indicate consumers were less optimistic about the country’s economic performance during the first six months of the year.The mainland property market was under- going a correction when prices fell in some cities.But foreign companies increasingly acquired controlling stakes in large com-mercial housing projects. A continued surge in oil prices cut the sales volume of automakers. Louis Vuitton bags at a store in Hangzhou were deemed defective,because they lacked product tags. China Oilfield Services Ltd. struck a deal to buy a Norwegian company to expand its overseas operations.

  6. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:China will come to the rescue of the U.S.liquidity shortage by allowing domestic commercial banks to invest in the U.S. stock market and mutual funds.China and New Zealand signed their first free trade agreement,providing each other with more favorable trade policies.To tap into the great potential of the fast-growing eco- nomy,Intel planned to invest more venture capital (VC) in the mainland to a tune of around $500 million.The edible oil price will temporarily remain stable due to the drop in international soybean oil futures pri- ces.Power enterprises’profits plummeted due to higher coal costs and the"as-low-as-usual"electricity prices.

  7. Technology transfer of hearing aids to low and middle income countries: policy and market factors.

    Science.gov (United States)

    Seelman, Katherine D; Werner, Roye

    2014-09-01

    The competitive market advantages of industry and the balancing force of international governmental organizations (IGOs) are examined to identify market and policy in support of sustainable technology transfer of hearing aids to low and middle income countries. A second purpose is to examine the usefulness of findings for other assistive technologies (AT). Searches of electronic databases, IGO documents, industry reports and journals were supplemented by informal discussions with industry and IGO staff and audiologists. The value chain is used to examine the competitive advantage of industry and the balancing tools of certain IGOs. Both industry and IGOs engage in intellectual property (IP) and competition activities and are active in each segment of the hearing aid value chain. Their market and policy objectives and strategies are different. IGOs serve as balancing forces for the competitive advantages of industry. The hearing aid market configuration and hearing aid fitting process are not representative of other AT products but IP, trade and competition policy tools used by IGOs and governments are relevant to other AT. The value chain is a useful tool to identify the location of price mark-ups and the influence of actors. Market factors and reimbursement and subsidization policies drive hearing aid innovation. UN-related international government organization activities are responsive to the needs of disability populations who cannot afford assistive technology. Policy tools used by international governmental organizations are applicable across assistive technology. A partnership model is important to distribution of hearing aids to low and middle income countries.

  8. Marketing in nursing organizations.

    Science.gov (United States)

    Chambers, S B

    1989-05-01

    The purpose of chapter 3 is to provide a conceptual framework for understanding marketing. Although it is often considered to be, marketing is not really a new activity for nursing organizations. What is perhaps new to most nursing organizations is the conduct of marketing activities as a series of interrelated events that are part of a strategic marketing process. The increasingly volatile nursing environment requires a comprehensive approach to marketing. This chapter presents definitions of marketing, the marketing mix, the characteristics of nonprofit marketing, the relationship of strategic planning and strategic marketing, portfolio analysis, and a detailed description of the strategic marketing process. While this chapter focuses on marketing concepts, essential components, and presentation of the strategic marketing process, chapter 4 presents specific methods and techniques for implementing the strategic marketing process.

  9. Electronic Markets Ontology: ideal architecture for global capital market

    Directory of Open Access Journals (Sweden)

    Davide Khalil

    1998-11-01

    Full Text Available When approaching electronic capital market design and microstructure with the focus of analysing and improving existing markets with end-state analysis, it is necessary to name an ideal objective. This serves the purposes of technology evaluation and the development of a standard framework for structural measurement in modeling and language paradigm design. An ideal capital market architecture is presented in this paper that is feasible with current technology based on the end-to-end functionality of existing capital markets including internal requirements of participants. Various architectural and ethical issues are introduced and discussed sketching a framework for further work in quantifying electronic markets.

  10. Market Segmentation: An Instructional Module.

    Science.gov (United States)

    Wright, Peter H.

    A concept-based introduction to market segmentation is provided in this instructional module for undergraduate and graduate transportation-related courses. The material can be used in many disciplines including engineering, business, marketing, and technology. The concept of market segmentation is primarily a transportation planning technique by…

  11. Innovative Marketing by Argyle

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The Chinese hotel industry is increasingly integrating into the international market,and marketing awareness has developed quickly in China.Successful marketing can ensure a hotel maintains a competitive edge.The marketing strategy by Argyle Management Group (Australia) focuses on consumer demand and market demand.This innovative strategy has kept the group in an invincible position amid fierce competition.

  12. Introduction to Electronic Marketing.

    Science.gov (United States)

    Dilbeck, Lettie

    These materials for a five-unit course were developed to introduce secondary and postsecondary students to the use of electronic equipment in marketing. The units cover the following topics: electronic marketing as a valid marketing approach; telemarketing; radio electronic media marketing; television electronic media marketing; and cable TV…

  13. Marketing produktu Karel IV.

    OpenAIRE

    Mikšů, Šárka

    2009-01-01

    Goal of the thesis Marketing of the product Karel IV. is to propose chanels of marketing communication and indicate possibilities of next product's development. Theoretical part is based on marketing plan and it's partition. In the practical part you can find market analysis and competing products analysis, product's evolution description and marketing research.

  14. Marketing II Workbook.

    Science.gov (United States)

    Reeves, Cheryl

    This combination curriculum and workbook, which was originally developed for use in a training workshop, is intended to assist adult educators in learning to market their adult literacy programs. The first chapter reviews basic marketing concepts (the definition of marketing, 10 truths about marketing, marketing versus promotion, steps in…

  15. Economic and technological aspects of the market introduction of renewable power technologies

    Science.gov (United States)

    Worlen, Christine M.

    Renewable energy, if developed and delivered with appropriate technologies, is cleaner, more evenly distributed, and safer than conventional energy systems. Many countries and several states in the United States promote the development and introduction of technologies for "green" electricity production. This dissertation investigates economic and technological aspects of this process for wind energy. In liberalized electricity markets, policy makers use economic incentives to encourage the adoption of renewables. Choosing from a large range of possible policies and instruments is a multi-criteria decision process. This dissertation evaluates the criteria used and the trade-offs among the criteria, and develops a hierarchical flow scheme that policy makers can use to choose the most appropriate policy for a given situation. Economic incentives and market transformation programs seek to reduce costs through mass deployment in order to make renewable technologies competitive. Cost reduction is measured in "experience curves" that posit negative exponential relationships between cumulative deployment and production cost. This analysis reveals the weaknesses in conventional experience curve analyses for wind turbines, and concludes that the concept is limited by data availability, a weak conceptual foundation, and inappropriate statistical estimation. A revised model specifies a more complete set of economic and technological forces that determine the cost of wind power. Econometric results indicate that experience and upscaling of turbine sizes accounted for the observed cost reduction in wind turbines in the United States, Denmark and Germany between 1983 and 2001. These trends are likely to continue. In addition, future cost reductions will result from economies of scale in production. Observed differences in the performance of theoretically equivalent policy instruments could arise from economic uncertainty. To test this hypothesis, a methodology for the

  16. Review of Vegetable Market Development in China

    Institute of Scientific and Technical Information of China (English)

    Chaoping; LUO; Yuandong; NI; Qiong; ZHAI

    2013-01-01

    This paper has reviewed vegetable market development from vegetable circulation system, the develop history of the liberalize vegetable market and the growth of the vegetable wholesale market in China. From the development of vegetables market in China and its characteristics: the development of vegetable market in China is related to vegetable market system, the change of institution, some technology development and infrastructure. this paper has put forward some related measures to perfect the vegetable market and improve the vegetable circulation efficiency in China.

  17. Mobile marketing for mobile games

    OpenAIRE

    Vu, Giang

    2016-01-01

    Highly developed mobile technology and devices enable the rise of mobile game industry and mobile marketing. Hence mobile marketing for mobile game is an essential key for a mobile game success. Even though there are many articles on marketing for mobile games, there is a need of highly understanding mobile marketing strategies, how to launch a mobile campaign for a mobile game. Besides that, it is essential to understand the relationship between mobile advertising and users behaviours. There...

  18. EDUCATIONAL MARKET STRATEGIES FROM THE PERSPECTIVE OF THE MARKETING ORIENTATION

    Directory of Open Access Journals (Sweden)

    Magdalena PLATIS

    2009-12-01

    Full Text Available In the context of the recent social, technological and cultural changes, universities need to adapt rapidly or even to generate the change. More than that, on the educational market, new orientations reveal as well as new actions, which make it close to the market of goods and services or a business market. This paper analyze the possibilities of adapting the marketing orientation to the educational market strategy in the sense of reconsideration the strategic directions in the higher education institutions in order to make the study structures sustainable. The main objectives of the analyze are: ¾ Understanding the marketing orientation on the educational market; ¾ Identification the principal levels of the market strategy; ¾ Creating the strategic directions for sustainable development in the contemporary universities.

  19. Relationship marketing as a modern marketing concept

    Directory of Open Access Journals (Sweden)

    Bolotnaya Oksana

    2015-10-01

    Full Text Available The article presents the results of scientific and practical justification of the relevance of using the concept of marketing of relations in modern market conditions and identifies the content and factors of customer loyalty.

  20. Internal Markets for Innovation

    DEFF Research Database (Denmark)

    Wolfram, Pierre; Brem, Alexander

    2014-01-01

    of R&D to affiliated companies in the same business group. The challenges are analysed for affiliates in order to engage themselves in group-internal markets, for instance to avoid bottlenecks in the product development or to improve their technological knowledge. To research this phenomenon, a case...... study is accomplished by investigating a Multinational company whose affiliates are self-reliant and horizontally diversified. Mixed methods are applied by having structured depth interviews with the responsible R&D managers as well as by sending a survey out to associated project managers. The study...... indicates that the organizational complexity, infrastructures within the business group and the impact of external market structures play an essential role for the usage and effectiveness of group-internal markets. Hence, the insights offer valuable clues why internal markets have advantages...