WorldWideScience

Sample records for sustainable marketing practices

  1. Integrating Sustainability into the Marketing Curriculum: Learning Activities that Facilitate Sustainable Marketing Practices

    Science.gov (United States)

    Borin, Norm; Metcalf, Lynn

    2010-01-01

    In response to political, social, and competitive forces, many firms are developing sustainable marketing strategies. Marketing educators can play an important role in assisting these firms by developing curricula that build the knowledge and skills required to enable marketing graduates to contribute to sustainable marketing efforts. Marketing…

  2. Marketing Extension Needs for Sustainable Extension Practices ...

    African Journals Online (AJOL)

    The study investigated the marketing extension needs of cassava farmers in Surulere Local Government Area of Oyo State. Multistage sampling technique was used to select one hundred and five respondents from the list of contact farmers obtained from the state Agricultural Development Programme (ADP). Interview ...

  3. Sustainable Marketing

    NARCIS (Netherlands)

    Dam, van Y.K.

    2017-01-01

    In this article, three different conceptions of sustainable marketing are discussed and compared. These different conceptions are referred to as social, green, and critical sustainable marketing. Social sustainable marketing follows the logic of demand-driven marketing management and places the

  4. Converging Sustainable Entrepreneurship and the Contemporary Marketing Practices. An Insight into Romanian Start-Ups

    Directory of Open Access Journals (Sweden)

    Cristian Valentin Hapenciuc

    2015-08-01

    Full Text Available Over the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests due to the fact that it integrates three main pillars, namely human resource management (people and the concerns for planet protection and for the economic effectiveness sustained by profit. The rapid social and economic transformations have imposed the assumption of an integrative perspective, especially to the organizations oriented to ensure their viability on the market and industry. Hereby, researchers believe that such an approach should be indicative of start-ups which should advance feasible solutions to market imperfections through innovative products and services and through effective marketing models. Against this backdrop, the present paper aims to investigate the correlations between sustainable entrepreneurship and the marketing types articulated by the Contemporary Marketing Practices (CMP research program, relying on a questionnaire-based survey conducted with 104 start-up entrepreneurs in Romania. As the findings show, the discussed marketing types often discretionary correlate in practice with the most important dimension of sustainability that is people.

  5. Sustainable consumption and marketing

    NARCIS (Netherlands)

    Dam, van Y.K.

    2016-01-01

    Sustainable development in global food markets is hindered by the discrepancy between positive consumer attitudes towards sustainable development or sustainability and the lack of corresponding sustainable consumption by a majority of consumers. Apparently for many (light user) consumers the

  6. Marketing Sustainable Retail Development

    Directory of Open Access Journals (Sweden)

    Dragan Ilić

    2013-06-01

    Full Text Available One of the primary benefits of sustainable retail over the long run has to be the marketing gain from having something other competitors do not: lower operating costs, a more socially responsible public profile, ease of gaining planning approval for new projects, better access to certain investment pools, higher rents (in the case of developers, ease of recruiting and retaining key people. Each of these benefits needs marketing and public relations support; each benefits from a clear and consistent corporate message that promotes sustainable retail. To date, there are very few retailers or developers who have championed sustainability long enough, consistently enough and with enough actual demonstration of changes in standard operations to gain the benefits of green marketing, but the very paucity of examples serves to underscore the point: the green marketing space is wide open for large retailers and developers. What would be the marketing steps that a company could take to benefit from its “sustainability focus?” The key to any marketing program is to differentiate a company’s actions from those of competitors and to do it along lines that its various stakeholders care about. This practice of differentiation is often expressed as “finding a difference that makes a difference, to someone who makes difference to you.” For retail developers, the first differentiator should be to attract more and better tenants to all of their centers, tenants who value lower operating costs and the developer’s program of sustainable development and corporate social responsibility.

  7. Sustainability Marketing Commitment

    DEFF Research Database (Denmark)

    Tollin, Karin; Bech Christensen, Lars

    2017-01-01

    Corporate sustainability is an important strategy and value orientation for marketing, but scarce research addresses the organizational drivers and barriers to including it in companies’ marketing strategies and processes. The purpose of this study is to determine levels of commitment to corporate...... sustainability in marketing, processes associated with sustainability marketing commitment, drivers of sustainability marketing at the functional level of marketing, and its organizational context. Using survey data from 269 managers in marketing, covering a broad range of industries in Sweden and Denmark, we...... took a structural modelling approach to examine construct relationships, mediation, and moderation effects. Overall, the findings show that marketing capabilities associated with the innovation of new products, services, and business models constitute a strong driver to leverage sustainability...

  8. Sustainable markets for sustainable energy

    Energy Technology Data Exchange (ETDEWEB)

    Millan, J.; Smyser, C.

    1997-12-01

    The author discusses how the Inter-American Development Bank (IDB) is involved in sustainable energy development. It presently has 50 loans and grants for non conventional renewable energy projects and ten grants for efficiency programs for $600 and $17 million respectively, representing 100 MW of power. The IDB is concerned with how to create a sustainable market for sustainable energy projects. The IDB is trying to work with government, private sector, NGOs, trading allies, credit sources, and regulators to find proper roles for such projects. He discusses how the IDB is working to expand its vision and objectives in renewable energy projects in Central and South America.

  9. Diversity in marketing practice

    OpenAIRE

    Torres, Ann Marie

    2009-01-01

    Theory development in marketing has received periodic debate. In the spirit of reappraisal, this thesis endeavours to explain the nature of diversity in marketing practice found among firms and the manner in which marketing practice is related to organisational performance. The specific research goals are to explore: the nature of diversity in marketing practice, as linked to strategic archetypes; whether there is evidence of order in the diversity of marketing practice that can be linked to ...

  10. Sustainable Marketing : The Importance of Being a Sustainable Business

    OpenAIRE

    Reutlinger, Janina

    2012-01-01

    This thesis deals with sustainable marketing, as well as the necessity for more sustainability. The purpose of this thesis was to determine the importance of sustainable marketing for companies. The theoretical part is divided into sustainability and sustainable marketing. Sustainability covers current issues and sustainable development, which form a background for a better understanding of sustainable marketing. Sustainable marketing includes a definition of the concept, as well as susta...

  11. Responsible marketing for sustainable tourism

    Directory of Open Access Journals (Sweden)

    Jegdić Vaso

    2014-01-01

    Full Text Available The biggest challenge associated with the concept of sustainable tourism is its operationalisation and perception as a process to be applied through development plans, projects and ongoing activities of tour operators. The traditional approach to marketing, focused on a limited idea of maximising profit businesses, was not able to respond to a number of social and environmental requirements imposed by the concept of sustainable development. This paper discusses the ways in which marketing could play a more important role in the sustainable development of tourism. This refers to the determination of consumer needs and preferences, the formation of certain products and pricing, product information and advertising to consumers of their benefits in a sustainable manner, as well as adequate distribution channels used by businesses to deliver products to consumers. Environmental and social marketing are now being confirmed as important elements of a much broader marketing perspective. In order to develop tourism with sustainable outcomes, responsible marketing can be crucial. The concept of marketing mix for sustainable tourism was used as a starting point to explore the specific role of responsible marketing in tourism.

  12. Veterinary practice marketeer.

    Science.gov (United States)

    Phillips, Justin

    2015-01-24

    Justin Phillips is marketing manager at White Cross Vets and the Veterinary Marketing Association's (VMA's) Young Veterinary Marketeer of the Year. Here, he describes what he does and why he believes other practices should embrace marketing to improve their quality and client care. British Veterinary Association.

  13. Deconstructing medical practice marketing.

    Science.gov (United States)

    Kasbo, Abe

    2010-01-01

    The healthcare marketing game has radically changed. Medical practices must rely on strategies instead of tactics to better separate themselves from the competition. The Internet has become a disruptive force in marketing, tipping the balance and control of the reputations of medical practices to the patient. Done right, medical practices can harness this new energy to attract new patients and keep current patients loyal.

  14. Challenges for Marketers in Sustainable Production and Consumption

    OpenAIRE

    Oates, C.; Alevizou, P.; McDonald, S.

    2016-01-01

    As one of the biggest issues facing today’s global society, sustainability cuts across all areas of production and consumption and presents challenges for marketers who attempt to understand and incorporate sustainability in their everyday practices [1–3]. [...

  15. Marketing a Radiology Practice.

    Science.gov (United States)

    Levin, David C; Rao, Vijay M; Flanders, Adam E; Sundaram, Baskaran; Colarossi, Margaret

    2016-10-01

    In addition to being a profession, the practice of radiology is a business, and marketing is an important part of that business. There are many facets to marketing a radiology practice. The authors present a number of ideas on how to go about doing this. Some marketing methods can be directed to both patients and referring physicians. Others should be directed just to patients, while still others should be directed just to referring physicians. Aside from marketing, many of them provide value to both target audiences. Copyright © 2016 American College of Radiology. Published by Elsevier Inc. All rights reserved.

  16. Implementing Sustainable Institutional Practices

    Science.gov (United States)

    Shepard, Joseph; Johnson, Lewis

    2009-01-01

    Recent research has found that few institutions of higher education implemented the necessary strategies to make their campuses sustainable (Thompson and Green 2005). Ironically, universities are the segment of society with the most access to the intellectual capital needed to provide sound sustainable practices and measurements. Having top…

  17. SUSTAINABLE LIFESTYLE MARKETING OF INDIVIDUALS: THE BASE OF SUSTAINABILITY

    National Research Council Canada - National Science Library

    Mira Rakic; Beba Rakic

    2015-01-01

      This paper highlights the sustainable lifestyle marketing of an individual (SLMOI). The SLMOI is the activity, a set of institutions and processes for creating, communicating and maintaining the sustainable lifestyle of an individual...

  18. Automotive Marketing Methods and Practice

    Science.gov (United States)

    1979-09-01

    The report is a comprehensive examination of the current marketing practices, marketing methodologies, and decision-making processes utilized by the domestic automotive industry. The various marketing elements, such as products, consumer behavior, sa...

  19. Reforming marketing for sustainability: towards a framework for evolved marketing

    OpenAIRE

    Hurth, V; Peck, J.; Jackman, E; Wensing, E

    2015-01-01

    This paper seeks to provide guidance to the question ‘how can we evolve marketing so that it becomes a force for sustainability?’. Much useful advice has been produced on the how existing norms of marketing can be applied to the topic of sustainability – for example, taking the marketing ‘Ps’ and integrating a sustainability approach into each. Many people on the ground trying to implement ‘Sustainable Marketing’ find that there is much high-level enthusiasm for this kind of change, at a mana...

  20. Integrating Sustainability Education into International Marketing Curricula

    Science.gov (United States)

    Perera, Chamila Roshani; Hewege, Chandana Rathnasiri

    2016-01-01

    Purpose: The purpose of this study is to extend the current knowledge of curriculum developments in international business and marketing curricula. Integrating sustainability into business and marketing curricula of the universities are widely debated in previous literature. Sustainability is a global phenomenon; however, curriculum development…

  1. Challenges for Marketers in Sustainable Production and Consumption

    Directory of Open Access Journals (Sweden)

    Caroline Oates

    2016-01-01

    Full Text Available As one of the biggest issues facing today’s global society, sustainability cuts across all areas of production and consumption and presents challenges for marketers who attempt to understand and incorporate sustainability in their everyday practices [1–3]. [...

  2. MARKET SUCCESS FACTORS OF SUSTAINABLE PRODUCTS

    Directory of Open Access Journals (Sweden)

    Janine Fleith de Medeiros

    2013-06-01

    Full Text Available This article investigates dimensions and factors that according to the perception of business managers drive the market success of environmentally sustainable products. Initially, publications related to new products introduced to the market (with or without environmental focus were evaluated. Four complementary dimensions were identified as responsible for proper performance: (i Market Knowledge, (ii Interfunctional Collaboration, (iii Knowledge Integration Mechanisms, and (iv Generative Learning. Considering the above, an exploratory study following a qualitative approach was conducted with managers that work in the Brazilian market. For the choice of the respondents, some characteristics were considered, such as growth in the sector of activity where the organization works, and the area that they manage. Results lead to the validation and ranking of the factors and dimensions mentioned in the literature. They also allowed the identification of new factors as: technological domain, competitive price, quality, company's brand, and payback. Moreover, considering the variables described and the relationships established among them, it was inferred that technological domain can be considered as a dimension. This suggestion is based on the respondents' perception concerning "technological domain", such as: specialized people, research budget, and also budget for facilities and equipment. The study also shows deeper difference among practice areas than among sectors. Based on the list of factors that was generated, new studies are recommended to measure the impact of the factors and dimensions on the success of green products.

  3. Transnational Markets for Sustainable Development Governance

    DEFF Research Database (Denmark)

    Gallemore, Caleb; Jespersen, Kristjan

    2016-01-01

    framework to develop a new approach to addressing an important question in development studies: how do donors (understood as donor agencies, funds and foundations, and firms) choose which projects to support? Beginning with the observation that matching markets in sustainable development governance......Transnational sustainable development—that is, sustainable development policy initiatives involving actors in multiple countries—often involves donor sponsorship of sustainable development projects, similar to matching markets like venture capital, employment searches, or college admissions....... These transaction systems, also known as matching markets, can be seen in a variety of phenomena in transnational development governance, including private aid, public–private sustainable development projects, and transnational polycentric governance initiatives. In this paper, we utilize the matching market...

  4. Content Marketing Practices in Finland

    OpenAIRE

    Suuronen, Toni

    2016-01-01

    The purpose of this study is to draw attention to increasingly important business phenomenon of content marketing. This paper defines content marketing, identifies its key elements and phases, and explores content marketing practices. The theorethical part is based on Pam Didner's 4P model that describes the stages of content marketing cycle: plan, produce, promote and perfect. The empirical part of the study is based on semi-structured interviews of seasoned content marketing professionals t...

  5. Visionary marketing : Building sustainable business

    NARCIS (Netherlands)

    Moenaert, R.K.; Robben, H.S.J.; Gouw, de M.

    2008-01-01

    Realizing excellence in the market place requires systematized common sense. However, as Voltaire already observed, common sense is not so common. The horizon of many marketers and management executives is so focused towards the next quarterly report, that unexpected moves by the competition leave

  6. Sustainability in Business from a Marketing Perspective

    DEFF Research Database (Denmark)

    Tollin, Karin; Bech Christensen, Lars; Wilke, Ricky

    2015-01-01

    analyses show that top management plays a conclusive role, provided they practise a transformational leadership style. Furthermore, the analyses show that marketing can act as a driver for the company's engagement in product responsibility and social issues. The potential for marketing to further...... strengthen its role in driving corporate sustainability is made apparent. The following courses are suggested: encompassing ideas and values that express a transformational perspective on leadership; integrating corporate brand management into marketing's portfolio of core capabilities; becoming further...... engaged in accomplishing an ambidextrous innovation strategy; and ensuring that marketing is practised on the basis of a compound marketing logic....

  7. Sustainability in logistics practice

    NARCIS (Netherlands)

    Hans-Heinrich Glöckner; Reinder Pieters; Stef Weijers

    2009-01-01

    This conceptual paper wants to emphasis the use of the concept of sustainability within logistics and especially transportation. While working on a new tool to help companies develop sustainable European networks, we discovered that we want to use a specific concept of sustainability: People, planet

  8. Market practices in global networks

    DEFF Research Database (Denmark)

    Esbjerg, Lars; Hansen, Kathrine Nørgaard

    The purpose of the paper is to explore the role market practices (can) play in relation to improving animal welfare. Specifically, we look at market practices in relation to pork. Recent changes in European animal welfare standards for sows have narrowed the differences in animal welfare between...... conventionally produced pork and production forms with a greater emphasis on animal welfare. Using the market practice approach proposed by (Kjellberg and Helgesson, 2007), we explore how the conditions for animal welfare are shaped by the representational, normalizing and exchange practices of various actors...... in the pork industry and how these practices can reshape the market with a view to improving marketing activities and increasing sales of pork produced to better welfare standards than mandated by regulators. We also draw on the literatures on inter-organisational interaction and business networks....

  9. Conceptualizations of sustainability in carbon markets

    DEFF Research Database (Denmark)

    Karavai, Maryna; Hinostroza, Miriam L.

    2013-01-01

    This paper focuses on market responses to climate change, specifically a particular example of voluntary carbon market development, in sub-Saharan Africa, and seeks to identify the principles of sustainability that carbon markets draw upon. We explore how key discourses and their application in t......, thus weakening prospects of averting the dangerous impacts of a changing climate. The analysis is based on the evaluation of 78 projects in the voluntary market across supply chains in 23 countries in the region.......This paper focuses on market responses to climate change, specifically a particular example of voluntary carbon market development, in sub-Saharan Africa, and seeks to identify the principles of sustainability that carbon markets draw upon. We explore how key discourses and their application...... in the context of the carbon market construct a vision of sustainability. We argue that the prevalence of neoliberal and technocratic ideas and values preferring weak ecological modernization, coupled with the contemporary climate regime, marginalize alternative perspectives on climate-constrained development...

  10. ECONOMIC CRISIS SUSTAINS BLACK MARKET

    Directory of Open Access Journals (Sweden)

    Dicoi Daniel -Ioan

    2012-12-01

    Full Text Available The purpose of this research is to bring out the fact that during the periods of economic crisis, the black market finds a warm place to develop and even to diversify the ways of expressing. Based on some data of the National Institute of Statistics and the Organization for Economic Co-operation and Development (OECD1 , I’m trying to prove the fact that during the last two years while the world economic crisis has occurred, the black market has been increasing and there have been new forms of expressing this phenomenon. Although there are some positive ways of this phenomenon, on the whole, the increasing of the black market percent of GDP represents a wound within a healthy economy, which if it cannot be stopped at least to be reduced. This work intends to make radiography of the present economic society, a period of economic crisis, during which the black market has found a warm place to express and extend, in most of the countries, including the developed ones, this phenomenon has reached alarming limits.

  11. A Systems Model to Make, Market, and Lead Your Way towards Sustained Growth

    National Research Council Canada - National Science Library

    Raman Kumar Agrawalla

    2017-01-01

    .... Marketing is a key business function to market and lead a business towards sustained profitable growth but the problem is it lacks a systems perspective in its operations, strategy, and practice...

  12. Sustainable Practices Innovation

    Science.gov (United States)

    Better sustainability means more environmentally conscious and efficient businesses and communities. EPA helps modify the way we consume energy, deal with waste, and grow our economy through programs such as Energy Star, E3, Smart Growth, and WaterSense.

  13. Sustainability Principles in Practice

    DEFF Research Database (Denmark)

    Gani, Rafiqul; Wenzel, Henrik; Azapagic, Adisa

    2007-01-01

    generation, transport, heating and cooling, on the other hand, it has a considerable impact on the environment, via its resource consumption, its emissions and the impact of its products. New (sustainable) alternatives, for example, change of raw material base, use of renewable resources, efficient...... manufacture of chemical products and sustainable products and processes that can efficiently manufacture them, will need to be considered to meet the current and future challenges. Some of the important issues in this respect are how to generate/identify sustainable alternatives, how to analyze them, which...... criteria should be used to evaluate them, and how to implement them? The objective of this presentation is to highlight the use of systematic multidisciplinary approaches for generation of sustainable alternatives combined with methods/tools for analysis and evaluation. For generation of alternatives...

  14. Growing a medical practice with social media marketing.

    Science.gov (United States)

    Laban, Jake

    2012-01-01

    Many medical practices are facing the lack of practice growth that their social media efforts are generating. This article provides concrete ideas that can be put in place by any medical practice to realize sustainable practice growth through social media marketing. In the article, the author demonstrates that social media marketing of the medical practice has become absolutely essential in today's evolving, competitive, and fast-paced environment. This demonstration is made through an exploration of the evolution of what "good" marketing has looked like for medical practices over time. In addition, attention is paid to the shift in the definition of good marketing that is required for the practice that is preparing a social media-marketing plan. Specifically, the article investigates the proven requirements for a balanced blend of unique and engaging promotional and nonpromotional community outreach, which is required on a daily basis to achieve the significant, lasting, and sustainable growth that the practice wishes to achieve.

  15. Developing Sustainable Feedback Practices

    Science.gov (United States)

    Carless, David; Salter, Diane; Yang, Min; Lam, Joy

    2011-01-01

    Feedback is central to the development of student learning, but within the constraints of modularized learning in higher education it is increasingly difficult to handle effectively. This article makes a case for sustainable feedback as a contribution to the reconceptualization of feedback processes. The data derive from the Student Assessment and…

  16. Envisioning and Enabling Sustainable Smart Markets

    NARCIS (Netherlands)

    W. Ketter (Wolfgang)

    2014-01-01

    markdownabstract__Abstract__ Many of the world’s most urgent problems such as climate change, population growth, poverty, malnutrition and environmental degradation not only demand solutions but also require us to find more sustainable ways of living. Market mechanisms can be effective in

  17. Marketability and sustainability of food security programmes ...

    African Journals Online (AJOL)

    This paper addresses the marketability and sustainability of food security programmes in Limpopo Province. Food security features prominently because poverty and inequality remains a huge challenge in South Africa's rural sector. Thus the Government has initiated the establishment of agricultural community projects as ...

  18. Forest Leafy Vegetables Marketing and Sustainable Rural ...

    African Journals Online (AJOL)

    Leafy vegetables from forests are capable of generating income and employment for rural populations sustainably. Investigation of wild vegetable marketing was conducted in Rivers State, Nigeria with well-structured and pre-tested questionnaires. Data were analyzed using descriptive statistics, Net profit, Rate of return on ...

  19. The Reporting and Sustainable Business Marketing

    Directory of Open Access Journals (Sweden)

    Ionel Jianu

    2015-12-01

    Full Text Available Companies have to communicate to be noticed on the market, to promote their services and products, and to give assurances that they are a credible partner in the relationship with stakeholders. In this article, starting from the importance of marketing communication in business, an index of sustainability communication was created for the companies listed on the Bucharest Stock Exchange for the period 2008–2009, during the financial crisis, seeking to show the awareness of the difficult moment and the use of communication. Then, based on the relevance of accounting information model, we study the relationship between the index of sustainability communication and the share price, basically its influence on the future performance of the company. The regression analysis emphasizes the positive influence of the index of sustainability communication on the share price.

  20. PV sustainable practice

    Energy Technology Data Exchange (ETDEWEB)

    Yukawa, Isao [International Solar Energy Society, Kyoto (Japan)

    2008-07-01

    We are facing in serious changes of global climate. Because of using too much energy by fossil fuel combustion, we are destroying our planet by ourselves. As you have noticed recent abnormal climate, the global warming is coming here we live day by day. For example, an arctic glacier is now melting rapidly which causes flood. At the same time, we hit a snowstorm in US. Regardless this situation, some countries are still struggling and scrambling for oil and gas. On the other hand, many cash-poor countries are distress for lack of energy. It is high time that we change our recognition of energy resources in global aspect. We are here today to get together to discuss very important issue of renewable energy, which definitely lead us to the betterment of society for us and our next generations. There might be a lot of discussions for solutions from various points of views, however once it is set, we have to accelerate our actions and challenges without delay in order to save the earth. However, problems come one after another. Current obstacles are price increase of various raw materials due to oil and gas price hike, which is a negative impact for our goals. As for solar industry, markets are strongly moving with right policies and technologies. So this industry creates new markets as well as new job opportunities. Let's have a strong hope and will that we will achieve our goals globally. (orig.)

  1. SUSTAINABLE AGRIFOOD INVESTMENT AND ITS MARKETING

    Directory of Open Access Journals (Sweden)

    Magdalena Daniela DINU (POPA

    2015-06-01

    Full Text Available A project is sustainable when it provides continuity of economic activity and society without destroying the environment we all depend on. The continuity of the economic activity is based on a viable project, righteous and acceptable for the three pillars of sustainability: society, economic activity and the environment. Sustainable development is not a utopia. Sustainable development means finding the adequate means in creating usefulness, for which the end-user is paying, finding alternative resources, solutions for a more efficient use of our resources, which are theoretically limited to our planet’s potential, while the needs were, are and will be unlimited. The sustainability of the economic activity or continuous development will take into consideration potential necessary resources for future generations. A sustainable consumption does not necessarily mean consuming less. It means consuming differently or smarter, reducing the consumption of goods and services or discovering substantial possible changes in the way consumers behave, as well as changes in corporate activity. Thus the Marketing responsibility is to get inside the customer’s point of view’, the assertive feedback and vice versa to bring on market the whole business result.

  2. Discovering Diversity in Marketing Practice

    OpenAIRE

    Murray, John; O'Driscoll, Aidan; Torres, Ann

    2002-01-01

    Marketing practice varies among firms. However, the prescriptive literature emphasises a universal view of practice, a “one-size-fits-all” view. This paper addresses the issue of explaining diversity in competitive space and over time. Diversity in competitive space reflects the existence of different routes to high performance. Diversity over time reflects some combination of change in the individual firm and change in a population of firms. In the former case, diversity is shaped by organis...

  3. Going beyond Green: The "Why and How" of Integrating Sustainability into the Marketing Curriculum

    Science.gov (United States)

    Bridges, Claudia M.; Wilhelm, Wendy Bryce

    2008-01-01

    Teaching sustainable marketing practices requires that curricula advocate a "triple bottom line" approach to personal and marketing decision making, emphasizing requirements for a sustainable lifestyle, company, economy, and society. These requirements include environmental/ecological stewardship (maintenance and renewal of "natural capital"),…

  4. Fuzzy logic marketing models for sustainable development

    Directory of Open Access Journals (Sweden)

    Ioan Constantin ENACHE

    2015-06-01

    Full Text Available Fuzzy logic offers a different approach to describe economic and marketing phenomena. By providing a replacement for crisp values the fuzzy sets proved to be efficient alternatives for customer behaviour analysis. These advantages can provide a new way to address sustainable development issues. The present paper aims at presenting the main characteristics of fuzzy models and their main advantages. Evidence on how to implement a fuzzy model and what are its strong points are provided based on previous research and published scientific papers. It is concluded that fuzzy logic gives a different view on a wide range of topics

  5. FOOD ENTREPRENEUR SUSTAINABLE ORIENTATION AND FIRM PRACTICES

    Directory of Open Access Journals (Sweden)

    Mark A. Gagnon

    2016-10-01

    Full Text Available This exploratory research examines the relationship between food entrepreneur sustainable orientation, mindset and firm sustainable practices in a mixed methods format. In particular we seek to address if entrepreneur behavior and firm practices are congruent with founding entrepreneur espoused support of sustainability. Our survey findings with thirty specialty food entrepreneurs suggest tenuous empirical support for the relationship of entrepreneur sustainable orientation, mindset and firm sustainable practices. However our qualitative results indicate positive relationships between sustainable orientation, mindset and practices. Evidence from this work highlights the critical role of founding entrepreneurs for successful implementation of sustainability along its multiple fronts including profitability.

  6. A sustainable marketing strategy for Dutch tourists to South Africa ...

    African Journals Online (AJOL)

    By doing the latter it would become easier to apply the right marketing mix, which could translate into a more sustainable growth rate. In order to maintain a steady growth rate in tourism, South Africa needs to improve its marketing strategies. This research argues that it is important to establish a sustainable marketing ...

  7. The Amherst study of hospital marketing practices.

    Science.gov (United States)

    Robbins, S A; Kane, C M; Sullivan, D J

    1988-03-01

    The study findings identify two major area of concern related to marketing and the direction the field is taking. First, health care marketing--though much discussed and expensive--is still in a stage of immaturity. As practiced in hospitals today, marketing is frequently synonymous with advertising. Second, marketing in health care will not ultimately be a "clone" of marketing practices in industry and retailing. Though hospitals are looking to those areas for knowledge and expertise, the unique character of the product will cause health care marketing to evolve into a practice uniquely different from that in other industries.

  8. Toward Sustainable Practices in Technology Education

    Science.gov (United States)

    Elshof, Leo

    2009-01-01

    This paper discusses the problematic relationship between technology education, consumption and environmental sustainability. The emerging global sustainability crisis demands an educational response that moves beyond mere "tinkering" with classroom practices, toward technology education which embraces life cycle thinking and…

  9. Regulatory theory: commercially sustainable markets rely upon satisfying the public interest in obtaining credible goods.

    Science.gov (United States)

    Warren-Jones, Amanda

    2017-10-01

    Regulatory theory is premised on the failure of markets, prompting a focus on regulators and industry from economic perspectives. This article argues that overlooking the public interest in the sustainability of commercial markets risks markets failing completely. This point is exemplified through health care markets - meeting an essential need - and focuses upon innovative medicines as the most desired products in that market. If this seemingly invulnerable market risks failure, there is a pressing need to consider the public interest in sustainable markets within regulatory literature and practice. Innovative medicines are credence goods, meaning that the sustainability of the market fundamentally relies upon the public trusting regulators to vouch for product quality. Yet, quality is being eroded by patent bodies focused on economic benefits from market growth, rather than ensuring innovatory value. Remunerative bodies are not funding medicines relative to market value, and market authorisation bodies are not vouching for robust safety standards or confining market entry to products for 'unmet medical need'. Arguably, this failure to assure quality heightens the risk of the market failing where it cannot be substituted by the reputation or credibility of providers of goods and/or information such as health care professionals/institutions, patient groups or industry.

  10. How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education

    Science.gov (United States)

    Harrigan, Paul; Hulbert, Bev

    2011-01-01

    This article seeks to address how marketing academics can best serve marketing practice through marketing education. It is contended that, where technology is driving marketing in practice, it is afforded significantly less attention in both theory and education. Thus, the marketing graduates being produced from universities are often lacking in…

  11. Sustainability of Marketing Food Crops through the Internet in Lagos ...

    African Journals Online (AJOL)

    abdulaphyz

    and communication technological infrastructure to the sustainability (marketing) of food crops. Given these, government ... i. what are the benefits of marketing and purchasing food crops through the Internet in Lagos State? ..... the conventional market and move from one place to the other to buy different food crops, they can ...

  12. Agricultural Marketing. Farmers' Marketing Practices and Programs To Teach Alternative Practices. Briefing Report to Congressional Committees.

    Science.gov (United States)

    General Accounting Office, Washington, DC.

    This report describes a General Accounting Office study of farmers' marketing practices. The report specifically discusses farmers' use of the three advanced marketing techniques--cash forward contracting, hedging in the futures market, and trading in agricultural options--as disclosed in nine studies of farmers' marketing practices made from 1976…

  13. Perceptions of Sustainable Marketing Management by Export Companies in Serbia

    Directory of Open Access Journals (Sweden)

    Zoran I Čajka

    2013-07-01

    Full Text Available The present research paper deals with perceptions of sustainable marketing management in the strategies of export companies in Serbia. The objectives in this paper are manifold. They are to emphasize the importance of green marketing management in export activities of domestic companies which pursue their green management plan; to evaluate the company’s share in specific marketing segments, and to highlight the significance of successful green marketing management in modern business. Domestic green-oriented companies, which export their products to many different countries, look into the possibility of increasing their sales volumes. The findings in the paper support the hypotheses that domestic companies are perceptive of sustainable marketing issues in their business activities, and sustainable marketing management is becoming an important factor in business activities of modern companies.

  14. GOOD PRACTICES FOR SUSTAINABLE URBAN FOOD POLICIES

    Directory of Open Access Journals (Sweden)

    Cristina Elena NICOLESCU

    2017-12-01

    Full Text Available The paper, based on the coordinates of the problems triggered by the negative externalities chain generated by the poor food supply and production system at the level of the urban collectivities, carries out an analysis focused on the identification of the tools, mechanisms, and good practices needed to ensure the sustainability of the local policies on public nutrition. The experiences in the field show that the progress is remarkable in the case of collaborative administrations aimed at enhancing the cooperation and partnership relations, based on common interests, on both internal and international collaboration level, such as The Milan Urban Food Policy Pact (2015. From this perspective, the paper presents a case study, a significant experience of improving the food supply system of Bucharest population, through local public nutrition policy and the public action set implemented by Bucharest local authorities with the support of State public bodies and the representatives of civil society, materialized in the establishment of peasant markets as flea markets on the territory of Bucharest.

  15. Rethinking Marketing for Sustainable Competitive Advantages

    Directory of Open Access Journals (Sweden)

    Akın KOÇAK

    2012-12-01

    Full Text Available When formal marketing thought developed in the early 1900s, dominant perspective of marketing was about taking things “to market”. After 1950 marketing thought moved to a “market to” orientation. This orientation reflects “product dominant logic”. After radical changes in information technology, knowledge asymmetry between firm and customer is decreased and customer becomes operant resource instead of a resource to be acted on. Therefore, new marketing paradigm has been emerged and main focus moved from “value in exchange” to “value in use” and customer becomes collaborative partner. Firm can only provide value proposition. New definition of marketing comprises “customer relationship”, “share holders”, and “value creation”. Apart from evolving of marketing thought, theories of competitive advantages have been also change form industry perspective to internal resource and dynamic capabilities.

  16. The practice of marketing by dentists.

    Science.gov (United States)

    Chandler, E W; Weller, R B

    1994-01-01

    The attitudes and practices of dentists regarding the implementation of all the strategic variables in the marketing mix is examined. Factor analysis is used to reduce the data to five factors which are used to describe the attitudes and practices of dentists. The importance of using other marketing variables besides promotion is pointed out along with the implications for influencing dentists to take a broader strategic perspective in the development of their practice.

  17. Building a sustainable market for renewables

    Energy Technology Data Exchange (ETDEWEB)

    Rader, N.

    1996-12-31

    Opinions regarding marketing approaches for electricity generation from renewable resources are presented in the paper. The Renewables Portfolio Standard of the California Public Utilities Commission is described. This system is based on renewable energy credits. Other marketing approaches, including surcharges, auctioned renewables credit, green pricing, and green marketing are also assessed. It is concluded that the Renewables Portfolio Standard creates a stable economic environment for the renewable energy industries.

  18. Market imperfections, opportunity and sustainable entrepreneurship

    National Research Council Canada - National Science Library

    Cohen, Boyd; Winn, Monika I

    2007-01-01

    .... We show that these opportunities establish the foundations for an emerging model of sustainable entrepreneurship, one which enables founders to obtain entrepreneurial rents while simultaneously...

  19. Marketing practices of vapor store owners.

    Science.gov (United States)

    Cheney, Marshall; Gowin, Mary; Wann, Taylor Franklin

    2015-06-01

    We examined the marketing strategies for local vapor stores in a large metropolitan area in Oklahoma. Vapor store owners or managers (n = 33) participated in individual interviews regarding marketing practices in 2014. We asked owners about their marketing strategies and the groups they targeted. We transcribed the interviews and analyzed them for themes. Store owners used a variety of marketing strategies to bring new customers to their stores and keep current customers coming back. These marketing strategies showed many parallels to tobacco industry strategies. Most owners engaged in some form of traditional marketing practices (e.g., print media), but only a few used radio or television advertising because of budget constraints. Owners used social media and other forms of electronic communication, pricing discounts and specials, and loyalty programs. Owners also had booths at local events, sponsored community events, and hosted them in their stores. Owners attempted to target different groups of users, such as college students and long-term smokers. Local vapor store marketing practices closely resemble current and former tobacco industry marketing strategies. Surveillance of marketing practices should include local and Web-based strategies.

  20. Marketing Practices of Vapor Store Owners

    Science.gov (United States)

    Gowin, Mary; Wann, Taylor Franklin

    2015-01-01

    Objectives. We examined the marketing strategies for local vapor stores in a large metropolitan area in Oklahoma. Methods. Vapor store owners or managers (n = 33) participated in individual interviews regarding marketing practices in 2014. We asked owners about their marketing strategies and the groups they targeted. We transcribed the interviews and analyzed them for themes. Results. Store owners used a variety of marketing strategies to bring new customers to their stores and keep current customers coming back. These marketing strategies showed many parallels to tobacco industry strategies. Most owners engaged in some form of traditional marketing practices (e.g., print media), but only a few used radio or television advertising because of budget constraints. Owners used social media and other forms of electronic communication, pricing discounts and specials, and loyalty programs. Owners also had booths at local events, sponsored community events, and hosted them in their stores. Owners attempted to target different groups of users, such as college students and long-term smokers. Conclusions. Local vapor store marketing practices closely resemble current and former tobacco industry marketing strategies. Surveillance of marketing practices should include local and Web-based strategies. PMID:25880960

  1. Sustainable building design in practice

    DEFF Research Database (Denmark)

    Brunsgaard, Camilla; Bejder, Anne Kirkegaard

    2017-01-01

    Sustainability certification schemes experience growing popularity. Denmark got its own sustainability certification scheme based on the German DGNB certification scheme. Previous work based on four case studies – DGNB certified healthcare centres, suggests further research on how to improve...... and support the iterative design process in the initial design phases. Therefore, the objective of this paper is to investigate the design process on a more common level experienced by Danish DGNB consultants when designing sustainable buildings using the Danish DGNB certification scheme and thereby possibly...

  2. Sustainable Market Involvement in Transport Infrastructure Management

    NARCIS (Netherlands)

    Leendertse, W.L.; Arts, Jos; de Ridder, H.A.J.

    2016-01-01

    The construction industry is going through hard times in many countries. This is certainly true in the Netherlands as all big Dutch contractors face disappointing results. The market policies of major (public) clients are held accountable by politics and the market for this situation. However,

  3. MARKETING PROGRAMS FOR GREEN PRODUCTS IN ACHIEVING ECOLOGICAL SUSTAINABILITY

    Directory of Open Access Journals (Sweden)

    Gabriela CĂPĂȚÎNĂ

    2015-04-01

    Full Text Available This article explores one dimension of green marketing programs: their potential application as a solution in achieving and maintaining the ecological sustainability on global market. We examine the necessity to develop and launch green products which can respond to environment degradation as a treatment against this phenomenon. This paper is structured in three sections: the first section is related to a clear delimitation and a better understanding of terms; the second one is an overview of the literature about ecological sustainability; the third section is the most relevant part of this paper because is trying to shape a framework of marketing programs for the development of green products, considering the decisions related to marketing mix elements. Even if green marketing programs make sense, current understanding of how managers can start to develop or transform their marketing efforts is far from comprehensive; therefore, this study is addressed to this knowledge gap.

  4. The role of sustainability requirements in international bioenergy markets

    DEFF Research Database (Denmark)

    Pelkmans, Luc; Goovaerts, Liesbet; Goh, Chun Sheng

    2014-01-01

    impact on worldwide markets and trade. On the basis of these studies, recommendations were made on how sustainability requirements could actually support further bioenergy deployment. Markets would gain from more harmonization and cross-compliance. A common language is needed as ‘sustainability......As the main driver for bioenergy is to enable society to transform to more sustainable fuel and energy production systems, it is important to safeguard that bioenergy deployment happens within certain sustainability constraints. There is currently a high number of initiatives, including binding...... regulations and several voluntary sustainability standards for biomass, bioenergy and/or biofuels. Within IEA Bioenergy studies were performed to monitor the actual implementation process of sustainability regulations and certification, evaluate how stakeholders are affected and envisage the anticipated...

  5. Education for Sustainability (EfS): Practice and Practice Architectures

    Science.gov (United States)

    Kemmis, Stephen; Mutton, Rebecca

    2012-01-01

    This paper reports some findings from an investigation of educational practice in ten (formal and informal) education for sustainability (EfS) initiatives, to characterise exemplary practice in school and community education for sustainability, considered crucial to Australia's future. The study focused on rural/regional Australia, specifically…

  6. Using sustainable development actions to promote the relevance of mountain wines in export markets

    Directory of Open Access Journals (Sweden)

    Graça António R.

    2017-11-01

    Full Text Available Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs (WCED, 1987. For the business community, sustainability is more than mere window-dressing. By adopting sustainable practices, companies can gain a competitive edge, increase their market share, and boost shareholder value (IISD, 2013. The wine industry has incorporated sustainability into its business strategy for a long time. In the USA, several industry organizations promoted its adoption by both grape growers and winemakers. In mountain wine regions, sustainability becomes more important as these regions generally struggle with reduced competitiveness due to inherent difficulties such as accessibility, remoteness, sparseness of business and population, topography and pedoclimatology (EUROMONTANA 2005. Therefore, any improvement in sustainability is a key factor for the viability of mountain wine producers. Sogrape Vinhos farms 480 ha of mountain vineyards in DWR securing the quality base of grapes for its SANDEMAN Port and CASA FERREIRINHA Douro wines. The company continuously adopted sustainable practices across the whole value chain, from grape to glass. This paper illustrates how a simple, but comprehensive, sustainability assessment, as proposed by a US-based award, can be used to monitor and improve sustainable development practices for a wine business set in an adverse environment, while raising awareness in a key market for wines produced in a mountain vineyard area such as the DWR.

  7. Financial Markets and the Challenges of Sustainable Growth

    Directory of Open Access Journals (Sweden)

    Janicka Małgorzata

    2016-06-01

    Full Text Available Sustainable growth and responsibility for the economy and the environment are postulates rarely associated with the term “financial market”. Financial markets are identified with the ruthless maximisation of profit at acceptable risk, rather than with socially responsible conduct. However, in the global economy businesses modify their priorities and become aware of not just the need to grow in financial terms but also to improve their quality performance. International financial markets have become part of this trend and are increasingly often adopting environmentally friendly attitudes and embracing the challenges posed by the concept of sustainable growth. Ideas such as CSR – Corporate Social Responsibility – and SRI – Socially Responsible Investment are gaining in importance. While sustainable growth of the economy as perceived from the point of view of the manufacturing or service sectors is widely discussed, the sustainable growth of financial markets is a relatively new concept and the available literature on “green” financial markets is quite scarce. This paper is intended to fill in this gap and examine the changes that have taken place on financial markets in the context of the idea of sustainable growth, with particular attention paid to the European Union markets.

  8. Sustainable livestock farming as normative practice

    NARCIS (Netherlands)

    Rademaker, Corné J.; Glas, Gerrit; Jochemsen, Henk

    2017-01-01

    We argue that an understanding of livestock farming as normative practice clarifies how sustainability is to be understood in livestock farming. The sustainability of livestock farming is first approached by investigating its identity. We argue that the economic aspect qualifies and the formative

  9. Understanding producers' motives for adopting sustainable practices

    NARCIS (Netherlands)

    Trujillo-Barrera, Andres; Pennings, Joost M.E.; Hofenk, Dianne

    2016-01-01

    Understanding the motives and risk attitudes of producers to engage in sustainable practices is important for policy-makers who wish to increase the likelihood of adoption and improve the design of incentives. This article examines the underlying motives of producers to adopt sustainable

  10. Sustainable practices in hospitality : A research framework

    NARCIS (Netherlands)

    Rheede, van A.; Blomme, R.J.

    2012-01-01

    The hospitality industry is starting to take responsibility for environmental sustainability. A strong focus on energy, waste, and water usage is directly linked with financial benefits in the operation of the hoteliers. Practices connected to the social aspect of sustainability are less developed.

  11. Towards Creating Sustainable Ecotourism Interventions: Practical ...

    African Journals Online (AJOL)

    2017-05-01

    May 1, 2017 ... Using the Sustainable Livelihoods Concept and a qualitative approach, this study sought to understand ... Towards Creating Sustainable Ecotourism Interventions: Practical Lessons from Mesomagoro, Ghana. Africa, was .... as mortars, pestles, stools, drums chewing sticks, sponges and material for houses;.

  12. SUSTAINABLE AGRICULTURE New practices bring lasting food ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    2010-11-16

    Nov 16, 2010 ... Since 1970, IDRC-supported research has introduced sustainable agricultural practices to farmers and communities across the developing world. The result: higher productivity, less poverty, greater food security, and a healthier environment.

  13. SUSTAINABLE PRACTICES IN MALAYSIA: ARE WE READY FOR IT?

    Energy Technology Data Exchange (ETDEWEB)

    Nazirah Zainul Abidin [School of Housing, Building and Planning, University Science of Malaysia, Penang (Malaysia)

    2008-09-30

    The creation of a sustainable future depends on the knowledge and involvement of the people, as well as an understanding of the consequences of individual actions. To implement sustainable construction effectively, the construction practitioners must be willing to change their behaviour in exploring new territory and willing to adopt new products, ideas and practices. In Malaysia, the issues of environmental dissatisfaction on construction projects regularly appeared in headlines. These negative remarks about construction tainted the good image of the industry. Due to the growing concern on environment, the government, professional bodies and private companies are beginning to take proactive approach to reduce this problem without restraining the need for development. There is some evidence of sustainable projects being built in Malaysia indicating that the concept of sustainable construction has beginning to settle within the industry. However, these projects are pioneers and merely fingers count. As global interest on sustainability has steadily blooming, Malaysia should not fell short in its attitude on sustainability and sustainable construction. Are we ready to make our commitment for sustainability in the global market? This paper focuses on the actions undertaken by the Malaysian government, non-government organisations and construction players in promoting sustainability in construction. To ensure that those concerted efforts are not only skin deep in its impact, a survey was conducted to investigate the awareness of the developers regarding this issue and whether those developers has absorb the concept of sustainable construction in their current practices. The survey revealed that although the developers are aware of the rising issues on sustainability, little efforts are generated from the developers in implementing it. More effort is necessary to boost this application and further stimulate actions and strategies towards a sustainable built environment.

  14. Sustainable Markets Investment Briefings: International arbitration

    Energy Technology Data Exchange (ETDEWEB)

    Cotula, Lorenzo

    2007-08-15

    This is the fifth of a series of briefings which discuss the sustainable development issues raised by legal arrangements for the protection of foreign investment. The briefings are based on legal research by IIED and its partners. The goal is to provide accessible but accurate information for human rights, development and environmental organisations working on issues raised by foreign investment in low- and middle-income countries. Briefing 5 explains how international arbitration works to resolve disputes between foreign investors and host states, and outlines some of the problems associated with its use, from a sustainable development perspective.

  15. Sustainable Markets Investment Briefings: Foreign investment contracts

    Energy Technology Data Exchange (ETDEWEB)

    Cotula, Lorenzo

    2007-08-15

    This is the fourth of a series of briefings which discuss the sustainable development issues raised by legal arrangements for the protection of foreign investment. The briefings are based on legal research by IIED and its partners. The goal is to provide accessible but accurate information for human rights, development and environmental organisations working on issues raised by foreign investment in low- and middle-income countries. Briefing 4 sets out some of the ways in which foreign investment contracts can impact on sustainable development.

  16. Did Prepayments Sustain the Subprime Market?

    NARCIS (Netherlands)

    Bhardwaj, G.; Sengupta, R.

    2009-01-01

    This paper demonstrates that the reason for widespread default of mortgages in the subprime market was a sudden reversal in the house price appreciation of the early 2000's. Using loan-level data on subprime mortgages, we observe that the majority of subprime loans were hybrid adjustable rate

  17. Marketing strategy & organization : building sustainable business

    NARCIS (Netherlands)

    Moenaert, R.K.; Robben, H.S.J.; Gouw, de P.

    2008-01-01

    Traditional textbooks on (strategic) marketing limit themselves to a theoretical expose on how to operate an organisation in an imaginary competition. This publication provides a way of thinking and a method with which organisations truly can enhance their competitive strength, and make it

  18. Marketing strategy & organization : Building sustainable business

    NARCIS (Netherlands)

    Moenaert, R.K.; Robben, H.S.J.; Gouw, de M.

    2012-01-01

    Marketing als duurzame business. Hét basiswerk over het plannen en implementeren van marketingactiviteiten om het concurrentievermogen van een organisatie te optimaliseren. Een science-based en praktische synthese van ideeën en modellen die een duurzaam onderscheid in de markt daadwerkelijk mogelijk

  19. Practical Implementation of Sustainable Urban Management Tools

    DEFF Research Database (Denmark)

    Nielsen, Susanne Balslev; Jensen, Jesper Ole; Hoffmann, Birgitte

    2006-01-01

    The paper discusses how to promote the use of decision support tools for urban sustainable development. The interest in decision support tools based on indicators is increasing among practitioners and researchers. The research has so far focused on indicator types and systems of indicators...... and goals for urban sustainability whereas less focus has been on the context of implementation and even less on what we can learn from practical experiences about the usefulness of urban sustainable indicator tools. This paper explores the practical implementation of urban sustainable management tools....... It is generally agreed that in order to make indicators and other sustainability management tools work it is necessary that they are integrated in the relevant urban organisational levels, in a way that creates commitment to the subsequent goals. This includes involvement of organisations, individuals and other...

  20. Innovation for sustainable urban tourism: some thoughts on best practice

    Directory of Open Access Journals (Sweden)

    Noel Scott

    2010-10-01

    Full Text Available This paper examines a series of strategic initiatives that have been undertaken by Tourism Queensland (TQ, a State Tourism Organization in Australia, to develop tourism and in particular to develop networks in tourism destinations. This paper firstly examines the nature of sustainable urban tourism (SUT and discusses approaches to defining it. It suggests that developing SUT requires a generic approach to improving sustainable tourism operations amongst all suppliers in an urban area. Further, this approach suggests that best practice in marketing and policy development can be adopted to attract tourists to a SUT destination and examples of this approach are provided.

  1. Market Demand for Sustainability in Management Education

    Science.gov (United States)

    Gitsham, Matthew; Clark, Timothy S.

    2014-01-01

    Purpose: This paper aims to contribute to the ongoing debate about the relevance of sustainability in management education through exploration of the needs and expectations of a key group of business schools' stakeholders--senior executives of leading corporations. Design/methodology/approach: The paper presents findings from a survey regarding…

  2. facilitating sustainable development through market-based ...

    African Journals Online (AJOL)

    Administrator

    behaviour impacting on the environment, is to prescribe a range of legislative standards, prohibitions and restrictions and ... Biodiversity Act 10 of 2004; and National Environmental Management: Air Quality Act 39 of 2004. ... and development are sustainable and that activities that impose high social and economic costs in ...

  3. Pastoralism, sustainability, and marketing. A review

    NARCIS (Netherlands)

    Tessema, W.K.; Ingenbleek, P.T.M.; Trijp, van J.C.M.

    2014-01-01

    Pastoralism is a highly traditional production system for livestock and livestock products. Under the surface of a seeming stability a variety of pressures of the modern time all seem to accumulate to put the sustainability of the pastoralist production system to the test. Population growth and

  4. Emerging market for sustainable food in Bangkok

    Directory of Open Access Journals (Sweden)

    Peter Oosterveer

    2012-09-01

    Full Text Available More and more food is traded all over the world, changing the general pattern of food production and consumption dramatically. This transformation includes increasing consumer demand for safe and environmentally friendly produced food. Food is no longer produced only by farmers in the vicinity where consumers can easily observe how they produce their food. Nowadays, food can be produced in Asia and presented on a supermarket’s shelf in Europe, this unknown origin makes consumers more concerned about the safety of their food. Food scandals such as mad cow disease, bird flu, and GMOs make consumers concerned, uncertain and worried about their food. In response to these concerns, modern retailers in many countries improve their sustainable development policy and actively increase the provision of sustainable food. As a newly industrialized country in Southeast Asia, Thailand can be expected to witness a similar increasing domestic demand for sustainable food products, particularly in its urban areas. The general patterns of global change affect Thailand as well, but the specific processes of change differ due to specific conditions of urban Thailand. This paper analyzes the process of change towards sustainable food provision in Bangkok by investigating how consumers and the system of provision interact in retail outlets.

  5. [Marketing in veterinary practice; a theoretical framework].

    Science.gov (United States)

    Schuurmans, A J; Smidts, A

    1990-03-15

    An increase in the number of veterinarians, while at the same time the number of animals has remained constant, has resulted in growing competition. By extending the range of products and by enlarging the veterinarians' scope of activities this competition can be decreased. A marketing-orientation will be helpful in this respect. This article indicates in which way marketing concepts can be used in a veterinary practice. The services of the veterinarian will be looked at by means of the Abell approach. This focuses on the functions performed by the services and examines, per function performed, for whom this might be interesting and which alternatives there might be. Next the concept of market segmentation is filled in for a veterinary practice by means of a hypothetical example. The marketing mix (product, place, price, promotion and personnel) is given considerable attention. The last element of marketing in a veterinary practice that is discussed here is the marketing information system. In a next article the question will be answered how marketing-directed the Dutch veterinarian works nowadays. To find this out research has been done; 166 vets were interviewed by telephone for approximately 40 minutes each.

  6. Agricultural marketing systems and sustainability : study of small scale Andean hillside farms

    NARCIS (Netherlands)

    Castaño, J.

    2001-01-01

    A better understanding of the way in which marketing systems can contribute to the adoption of sustainable agricultural practices (ASAP) on small-farms constitutes the aim of this study. In particular, the study examines the contribution of vertical

  7. The use of the sustainable investment against the broad market one. A first test in the Mexican stock market

    Directory of Open Access Journals (Sweden)

    Oscar De la Torre

    2016-09-01

    Full Text Available The present paper studies the mean–variance efficiency of the sustainable investment (SI practice in Mexico by proving the existence of a statistical equality in the performance levels of the IPC sustainability (IPCS index against the broad market IPCcomp one. Using daily standard deviation and Sharpe ratio levels from November 2008 to August 2013, along with variance ratio and a one-factor CAPM spanning tests, our results showed that the SI strategy in Mexico is as mean–variance efficient as the broad market one, being a good substitute of the latter in the long term. Our results also refuted the assumption of a loss of mean–variance efficiency in the sustainable subset due to a lower diversification.

  8. Sustainable Markets Investment Briefings: Investment Treaties

    Energy Technology Data Exchange (ETDEWEB)

    Cotula, Lorenzo

    2007-08-15

    This is the second of a series of briefings which discuss the sustainable development issues raised by legal arrangements for the protection of foreign investment. The briefings are based on legal research by IIED and its partners. The goal is to provide accessible but accurate information for human rights, development and environmental organisations working on issues raised by foreign investment in low- and middle-income countries. Briefing 2 explains how investment treaties between states work to protect and promote foreign investment.

  9. The positioning of sustainability within residential property marketing.

    Science.gov (United States)

    Kriese, Ulrich; Scholz, Roland W

    2011-01-01

    This article investigates the evolution of sustainability positioning in residential property marketing to shed light on the specific role and responsibility of housebuilders and housing investors in urban development. To this end, an analysis is made of housing advertisements published in Basel, Switzerland, over a period of more than 100 years. The paper demonstrates how to draw successfully on advertisements to discern sustainability patterns in housing, using criteria situated along the dimensions building, location and people. Cluster analysis allows five clusters of sustainability positioning to be described—namely, good location, green building, comfort living, pre-sustainability and sustainability. Investor and builder types are differently located in these clusters. Location emerges as an issue which, to a large extent, is advertised independently from other sustainability issues.

  10. Connecting customers’ satisfaction to sustainable development. A Marketing models perspective

    Directory of Open Access Journals (Sweden)

    Ioan Constantin ENACHE

    2015-12-01

    Full Text Available The increase information quantity and availability has generated transformations in customer behaviour, by having almost immediately access to huge amounts of data the customers’ process of buying a product or service is using more information regarding the product characteristics. This situation generates changes on each step of buying process. The customer satisfaction is harder to reach and the sustainable development of a marketing strategy needs to take into consideration more factors. The article aims at providing new information on customer satisfaction and sustainable development by using a marketing models framework.

  11. Why education can foster sustainability in the fashion market

    Science.gov (United States)

    Grundmeier, A.-M.

    2017-10-01

    This project focuses on exploring sustainable-oriented options for young people as they are the primary target group of an accelerating fashion industry. The fast fashion market has major problems along its globally organised supply chain regarding its social and environmental compatibility. The project is conducted within a greater urban area, using the city of Freiburg exemplarily. Pupils of the Staudinger Gesamtschule, the only comprehensive school in Freiburg, engage themselves exploratively in the perspective of sustainability within the fashion market and create a catalogue of measures for sustainable-oriented handling. The main focus of this research project is to evaluate sustainable-oriented course of actions by interviewing selected consumers and active participants as well as protagonists of the fashion market and textile research field. The empirical social research is conducted by using guidelines as an interviewing technique when contacting commercial and product enterprises as well as research institutes and welfare institutions. Explorations and interviews give pupils the opportunity to become familiar with the fields of work and its individual sustainability options within the fashion market. The project is promoted by the programme “Our Common Future” of the Robert Bosch Foundation, Germany.

  12. Agroecological practices for sustainable agriculture. A review

    OpenAIRE

    Wezel, Alexander; Casagrande, Marion; Celette, Florian; Vian, Jean-François; Ferrer, Aurélie; Peigné, Joséphine

    2014-01-01

    International audience; The forecasted 9.1 billion population in 2050 will require an increase in food production for an additional two billion people. There is thus an active debate on new farming practices that could produce more food in a sustainable way. Here, we list agroecological cropping practices in temperate areas. We classify practices according to efficiency, substitution, and redesign. We analyse their advantages and drawbacks with emphasis on diversification. We evaluate the pot...

  13. The Role of Marketing Audit in Evaluation Sustainable Marketing Performance in Romanian Organizations

    Directory of Open Access Journals (Sweden)

    Daniel Serbănică

    2015-08-01

    Full Text Available In today`s society, marked by profound changes in consumer attitudes towards the environment and social issues, organizations are forced to behave responsibly, to be oriented towards a sustainable marketing. However the efforts of the organization should be evaluated periodically to see the extent to which objectives are achieved and the extent to which resource consumption leads to results. From the marketing perspective, this can be achieved through marketing audit, which is a tool for evaluating and controlling a marketing organization’s performance. This paper aims, through a documentary study in the first part and an exploratory quantitative research, in the second, to highlight the role and place of the audit of marketing in companies in Romania, to assess the effectiveness of marketing activity undertaken the principles of sustainability. The last part of the paper includes research findings and a series of theoretical and managerial recommendations on the use of marketing audit as a tool for assessing the sustainability of marketing companies in the target group, with the possibility of generalizing to all companies operating on the market in Romania.

  14. Towards a tectonic sustainable building practice

    DEFF Research Database (Denmark)

    Beim, Anne

    2010-01-01

    and environmental problems? The objective of the project is to analyse and develop the tectonic practice based on case studies, in relation to: • Cultural anchoring and identity creation • Building culture and creative processes • Sustainability, lifecycle and resource management The research project is divided...... into a main project and various subprojects, respectively, two levels that mutually feed each other.The main project, which constitutes the general level, seeks to identify a coherent strategy towards a new tectonically sustainable building culture.The subprojects look at partial issues and go into specific...... questions dealing with central aspects of the overall project: tectonics, identity creation, cultural heritage/recycling and sustainability....

  15. Certification of Markets, Markets of Certificates: Tracing Sustainability in Global Agro-Food Value Chains

    Directory of Open Access Journals (Sweden)

    Arthur P. J. Mol

    2015-09-01

    Full Text Available There is a blossoming of voluntary certification initiatives for sustainable agro-food products and production processes. With these certification initiatives come traceability in supply chains, to guarantee the sustainability of the products consumed. No systematic analysis exists of traceability systems for sustainability in agro-food supply chains. Hence, the purpose of this article is to analyze the prevalence of four different traceability systems to guarantee sustainability; to identify the factors that determine the kind of traceability systems applied in particular supply chains; and to assess what the emergence of economic and market logics in traceability mean for sustainability. Two conclusions are drawn. Globalizing markets for sustainable agro-food products induces the emergence of book-and-claim traceability systems, but the other three systems (identity preservation, segregation and mass balance will continue to exist as different factors drive traceability requirements in different supply chains. Secondly, traceability itself is becoming a market driven by economic and market logics, and this may have consequences for sustainability in agro-food supply chains in the future.

  16. Sustainable (Re)Construction : The Potential of the Renovation Market

    NARCIS (Netherlands)

    Usanov, A.; Chivot, E.

    2013-01-01

    The Sustainable Urban (Re)Construction Briefing argues that renovation is going to play an increasingly important role in the overall construction market – for several reasons. One of them is the urgency of climate change mitigation. Europe has a large stock of buildings, which together contribute

  17. Incentivizing secondary raw material markets for sustainable waste management.

    Science.gov (United States)

    Schreck, Maximilian; Wagner, Jeffrey

    2017-09-01

    Notwithstanding several policy initiatives in many countries over a number of years, there remains a general sense that too much municipal solid waste is generated and that too much of the waste that is generated is landfilled. There is an emerging consensus that a sustainable approach to waste management requires further development of secondary raw material markets. The purpose of this paper is to propose a theoretical economic model that focuses upon this stage of a sustainable waste management program and explores policy options that could motivate efficiency in secondary raw material markets. In particular, we show how firm profit and social welfare optimizing objectives can be reconciled in a two-product market of waste management processes: landfilling and material reclamation. Our results provide theoretical support for building out recent Circular Economy initiatives as well as for the relatively recent emergence of landfill mining as a means for procuring secondary raw materials. Copyright © 2017 Elsevier Ltd. All rights reserved.

  18. Matrix Model for Choosing Green Marketing Sustainable Strategic Alternatives

    Directory of Open Access Journals (Sweden)

    Cătălina Sitnikov

    2015-08-01

    Full Text Available Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can implement. Based on this approach, organizations can gain competitive advantage by managing environmental variables and by developing and implementing green marketing strategies. Considering the importance and impact of green marketing, by using theoretical concepts and defining a set of research directions, the paper and the research conducted were focused on creating a matrix model for choosing the optimal green marketing strategy, oriented towards competitive advantage. The model is based on the correlation that can be established among the generic strategies of competitive advantage, the variables of extended marketing mix (7Ps and the green marketing strategy matrix. There are also analyzed the implications that may be generated within a company by the adoption of a green marketing strategy and its role in promoting the environmental benefits of products.

  19. Soil sustainability and indigenous soil management practices ...

    African Journals Online (AJOL)

    It has been said that the greatest threat to sustaining agricultural productivity in Nigerian farming communities is the decline in soil productivity. As a result of this a number of programmes and policies aimed at increasing the interest of Nigerian farmers in long term soil conservation practices have been mounted in the past ...

  20. A practical approach to city tourism sustainability

    Science.gov (United States)

    Sotiris H. Avgoustis; Francis Achana

    2003-01-01

    Generally, destinations with pristine natural attributes are the ones faced with issues related to tourism sustainability. However, this narrow focus often leads to the establishment of dogmatic 'dos' and 'don'ts' that are not always practical in all circumstances. Secondly, depending on the definition that is given to the concept of...

  1. Towards Sustainability in Viral Marketing with User Engaging Supporting Campaigns

    Directory of Open Access Journals (Sweden)

    Jarosław Jankowski

    2017-12-01

    Full Text Available While viral marketing has captured substantial academic and professional interest, the processes that underpin successful viral marketing campaigns remain poorly understood. High competition and pressure for successful campaigns lead to strategies based on persuasion, unsolicited messages, and other techniques that negatively affect brand perception. The need for more sustainable strategies with a limited negative impact on web users is observed. Therefore, the current study examines the effectiveness of viral marketing and a supporting campaign, where the main goal was to increase user engagement and overall campaign performance. Supporting campaigns were evaluated, to determine whether they enhanced viral activity, but without the need for high persuasion or intrusive techniques. Results showed that supporting actions could be integrated with lower performing campaigns to increase their effectiveness. Apart from the main scientific goal that is presented, the study demonstrates how virtual worlds can provide a laboratory-like environment for identifying the processes that underpin viral marketing.

  2. Evaluating Water Management Practice for Sustainable Mining

    Directory of Open Access Journals (Sweden)

    Xiangfeng Zhang

    2014-02-01

    Full Text Available To move towards sustainable development, the mining industry needs to identify better mine water management practices for reducing raw water use, increasing water use efficiency, and eliminating environmental impacts in a precondition of securing mining production. However, the selection of optimal mine water management practices is technically challenging due to the lack of scientific tools to comprehensively evaluate management options against a set of conflicting criteria. This work has provided a solution to aid the identification of more sustainable mine water management practices. The solution includes a conceptual framework for forming a decision hierarchy; an evaluation method for assessing mine water management practices; and a sensitivity analysis in view of different preferences of stakeholders or managers. The solution is applied to a case study of the evaluation of sustainable water management practices in 16 mines located in the Bowen Basin in Queensland, Australia. The evaluation results illustrate the usefulness of the proposed solution. A sensitivity analysis is performed according to preference weights of stakeholders or managers. Some measures are provided for assessing sensitivity of strategy ranking outcomes if the weight of an indicator changes. Finally, some advice is given to improve the mine water management in some mines.

  3. A review of sustainable facilities management knowledge and practice

    Directory of Open Access Journals (Sweden)

    Baaki Timothy Kurannen

    2016-01-01

    Full Text Available Sustainability is seen as a far-reaching issue now, and one which the facilities management [FM] profession cannot overlook. This paper explores current sustainable facilities management [SFM] knowledge and practice with specific focus on performance as part of a research focus toward proposing a sustainable FM performance management framework for sustainable healthcare waste management in Malaysia. This paper utilized a review of extant literature on the subject of SFM, FM performance and FM development in Malaysia as source of information. Findings reflect the increasing recognition of the need for the strategic FM function, and how facilities managers are best positioned to drive organizations’ sustainability agendas. In Malaysian context, this recognition is barely evident as findings show FM practice is still immature and predominantly operational. Unlike developed FM markets, FM relevance in Malaysia is being driven by the public sector. Also findings show a disharmony between organizations’ sustainability priority areas and the responsibilities for facilities managers to execute them where the sustainability policy of organizations prioritize one FM service and the facilities managers’ responsibilities prioritize another. As most of SFM implementation is driven by legislation this seems to strengthen the position that, organizations continue to view support services as non-value-adding, as unavoidable liabilities. The implication of this is the pressure on the FM function to continually express its strategic relevance to organizations by tangible value-adding performance output. This creates a new perspective to measuring and managing facilities performance. This paper therefore elevates the importance of FM performance management in SFM context taking into account the peculiar position of the facilities manager. This is seen as a way forward for FM to better express its value to the organization

  4. Endoscopy Practice Management, Fee Structures, and Marketing.

    Science.gov (United States)

    Divers, Stephen J

    2015-09-01

    Although our knowledge and appreciation of endoscopic procedures in exotic pets is extensive, associated management practices, including equipment preferences and fee structures, have rarely been discussed. This short article highlights the results of a small survey of 35 experienced exotic animal endoscopists and details their equipment ownership/preferences and fee structures. The importance of marketing is also emphasized. Copyright © 2015 Elsevier Inc. All rights reserved.

  5. THE ROLE OF MARKETING IN CORPORATE COMPETITIVENESS: MARKETING PRACTICE ANALYSIS OF HUNGARIAN COMPANIES

    Directory of Open Access Journals (Sweden)

    Zsófia KENESEI

    2013-06-01

    Full Text Available The objective of this article is to analyse the marketing practice of Hungarian companies. On the one hand, the role of marketing function in the company has been revealed, and on the other hand the relationship between marketing efforts and market performance has been investigated. In frame of the Hungarian Competitiveness Studies, 300 marketing executives were surveyed to rate the marketing practice of their companies, concentrating on branding, pricing policy, applied marketing channels and promotional activities. The results confirm that sophisticated marketing practice leads to higher business performance.

  6. A practical guide to sustainable fashion

    OpenAIRE

    Gwilt, Alison

    2014-01-01

    Packed with full-colour images from contributors such as Vivienne Westwood, Stella McCartney, Edun and People Tree, A Practical Guide to Sustainable Fashion is a much-needed handbook for academics, researchers, students and professionals in the fashion and textiles industries.\\ud Beginning with a reflection on current models of fashion design and production, this book introduces the key issues associated with the production, use and disposal of fashion clothing and provides a framework on how...

  7. Sustainability concern in discourse and practice

    DEFF Research Database (Denmark)

    Petersen, Lars Kjerulf; Ferrucci, Martina

    . These factors include (according to some analytical distinctions; see Shove) the embodied competences involved in performing all practices, the meanings, i.e. norms, engagements, world views, and orientations that saturate and guide them, and the materials, i.e. artefacts, infrastructures, technologies...... and human-material interfaces through which practices are constituted and maintained, and they can help identify some of those impulses though which practices may be reconfigured – or help reveal the marginal status of pro-environmental concerns in collective meanings. We furthermore propose to apply ANT...... practices (taking the train or the car), specific tropes (“get the growth going” or “we are using more than one Earth”) and various other discursive framings. The project seeks to identify such sustainability related in-text actors and follow them within as well as outside the text and into household...

  8. Ethical Marketing Practices viewed through Consumer Spectacles

    Directory of Open Access Journals (Sweden)

    Pranav Kumar

    2016-06-01

    Full Text Available Purpose – The purpose of this paper is to describe the working of a demand and supply mechanism in an ethical scenario in the cosmetics market context. It principally aims to investigate the intentions of consumers to consider marketers’ commitment to ethics issues. Design/Methodology/Approach – Using a sample of urban female respondents from Malaysia, a consumer survey was carried out. PLS structural equation modeling was used to analyze the data. Findings and implications – The results show that the aspects of product fairness and price fairness are positively correlated to the attitudes of shoppers’ towards firms that resort to such practices. Additionally, shoppers’ attitudes and their perceived behavioral control further influence their intentions to consider a firm’s ethicality while anticipating a purchase. In terms of lifestyle aspects, the self-confidence and health consciousness of consumers do not moderate the relationship between attitude and intentions. As a whole, consumers offer hints that it is high time for marketers to start developing a sense of obligation to adhere to relevant ethical practices under vulnerable circumstances. Accordingly, it is suggested that managers offer products that are safe and pose the least risks, and that they set rational and justifiable prices. Limitation – This study has been limited to facial care products in Malaysia. Originality – This study addresses and operationalizes fairness aspects of products and their pricing from a consumer perspective through a rigorous review of the marketing and business ethics literature.

  9. How to Deliver Open Sustainable Innovation: An Integrated Approach for a Sustainable Marketable Product

    Directory of Open Access Journals (Sweden)

    Francesco Cappa

    2016-12-01

    Full Text Available The adoption of open innovation and peer production, powered by 3D printing technology, is transforming traditional manufacturing methods towards a “third industrial revolution”. The purpose of this research is to provide empirical evidence for an integrated approach, based on collaborative product development and peer production, combined with 3D printing, to deliver more sustainable, yet competitive, marketable products. In particular, this experimental study is conducted in the context of mobile forensics, an emerging market where limited expensive products exist and alternative solutions are needed. The technical viability and economic feasibility of the prototype developed in this research validate the proposed integrated approach, which could be a game-changer in the field of mobile forensics, as well as in other sectors. The sustainability improvements with this approach are a reduction of the total cost, thereby making it affordable for lower income users, and a decrease in energy consumption and pollutant emissions. The validated integrated approach offers start-up opportunities to develop and deliver more sustainable, marketable products, towards the paradigm of Open Sustainable Innovation. While the device developed and tested in this research has similar features to existing products, the methodology, implementation, and motivation are original.

  10. Geoenvironmental practices and sustainability linkages and directions

    CERN Document Server

    Reddy, Krishna; De, Anirban; Datta, Manoj

    2017-01-01

    This volume is a compilation on issues related to sustainable practices in geo-environmental engineering, particularly as applying to developing nations such as India. While, the developed world has already developed some solutions such as landfills, developments in landfills, barriers and liners in the North America and waste-to-energy and waste incineration in Europe, developing countries like India are trying to figure out ways which suit the present condition without compromising the future needs and comforts. This volume presents case studies on the various problems and solutions adopted for different sites. Although a common approach for all the problems is not feasible or recommend, this collection aims to provide a compendium on the current efforts underway and to help achieve common ground for the practitioners and researchers involved. The works included here give insight to the possible development of resilient and sustainable structures (like offshore wind turbines) and energy geotechnics. The boo...

  11. Sustainable living in a Chinese city. Analysis and support for market-conscious urban planning

    OpenAIRE

    Hu, H.

    2014-01-01

    In the transition from a state-led industrial to a market-driven post-industrial urban economy, China’s planners are facing challenges in building sustainable living environment for the rapidly increasing and wealthier urban population.Citizens are the end-users of the sustainable city. Their preferences generate the market demands for real estate and transport, which are the basis to promote sustainable planning in the market. To achieve sustainability goals in China, planners need to adopt ...

  12. Agronomy, sustainability and good agricultural practices

    Directory of Open Access Journals (Sweden)

    Caliman Jean-Pierre

    2005-03-01

    Full Text Available Sustainable palm oil production needs to be based on the application of a code of good practices, respecting a certain number of criteria related to economic, environmental and social aspects. We focus here on economic and environmental aspects, attempting to take stock of the current situation regarding the management of inputs (fertilizers, pesticides, and of oil mill waste (empty fruit bunches, effluent. We also take a look at the main agricultural research required if we are to be able to assess the situation on different scales and see how it is evolving, and also provide assistance for rational management that is compatible with farmers’ production targets.

  13. The relationship between in-store marketing and observed sales of sustainable products : A shopper marketing view

    NARCIS (Netherlands)

    van Nierop, E.; van Herpen, E.; Sloot, L.M.

    2011-01-01

    To stimulate sales of sustainable products, retailers need to know whether their in-store instruments effectively influence their market shares. This study uses actual sales data and a multilevel modeling approach to describe the market shares of sustainable brands according to price level, price

  14. A Systems Model to Make, Market, and Lead Your Way towards Sustained Growth

    Directory of Open Access Journals (Sweden)

    Raman Kumar Agrawalla

    2017-06-01

    Full Text Available Business enterprises exist in a world that is fiercely competitive, tied with huge global uncertainties. They always encounter increasing pressure on prices and margins. Hence, irrespective of their domain of operations and industry, businesses are naturally concerned about their growth, specifically sustained profitable growth, in today’s world. Marketing is a key business function to market and lead a business towards sustained profitable growth but the problem is it lacks a systems perspective in its operations, strategy, and practice. Further, given the confluence and systemic interactions of various economic, digital, and competitive forces; the challenge for different business functions—including marketing—increases tremendously. In this context, it is important for business enterprises to have a systems perspective to find their ways to growth that will be sustained. This calls for a holistic approach to assimilate and steer the business functions in any enterprise. The present conceptual paper focuses on an important business function for sustained growth in a holistic way and presents a systems model, called ‘Value Based Business Approach (VBBA-marketing’, which has potential to guide and steer companies and business enterprises to create a path for their sustained profitable growth.

  15. A Global Review of Sustainable Construction Project Financing: Policies, Practices, and Research Efforts

    Directory of Open Access Journals (Sweden)

    Ming Shan

    2017-12-01

    Full Text Available Despite the increasing investment in sustainable development over the past decade, a systematic review of sustainable construction project financing is lacking. The objectives of this paper are to conduct a systematic review to examine the policies, practices, and research efforts in the area of sustainable construction project financing, and to explore the potential opportunities for the future research. To achieve these goals, this paper first reviewed the sustainable construction project financing practices implemented by four representative developed economies including the United Kingdom, the United States, Singapore, and Australia. Then, this paper reviewed the efforts and initiatives launched by three international organizations including the United Nations, the Organization for Economic Co-operation and Development, and International Finance Corporation. After that, this paper reviewed the research efforts of sustainable construction project financing published in peer-review journals and books. This paper identified four major research themes within this area, which are the review of financial stakeholders and market of sustainable construction, benefits and barriers to sustainable construction project financing, financial vehicles for sustainable construction projects, innovative models and mechanisms for sustainable construction project financing. Additionally, this paper revealed five directions for the future research of sustainable construction project financing, which are the identification of financial issues in sustainable construction projects, the investigation of financial vehicles for sustainable construction projects in terms of their strengths, limitations, and performances, the examination of critical drivers for implementing sustainable construction project financing, the development of a knowledge-based decision support system for implementing sustainable construction financing, and the development of best practices for

  16. Designing Sustainable Urban Futures : Concepts and Practices from Different Countries

    OpenAIRE

    Albiez, Marius; Banse, Gerhard [Hrsg.; Lindeman, Kenyon C.; Quint, Alexandra

    2016-01-01

    This book is based on contributions from science and practice to the international symposium on “Sustainable Urban Development at Different Scales”. The symposium used the global urbanization and reurbanization trend as an opportunity to examine cities as sustainable living spaces. This book identifies concepts, analytic approaches, and practical applications for the design of sustainable urban futures among multiple disciplines and cultural backgrounds.

  17. PRODUCTION AND MARKETABILITY OF CONVENTIONAL, SUSTAINABLE AND ORGANIC PRODUCED TOMATOES

    Directory of Open Access Journals (Sweden)

    Dean BAN

    2007-07-01

    Full Text Available Conventional agricultural production is denoted by high levels of chemisation, strait specialised production, high yields and low costs per production unit, however this production causes risky interventions, which could affect negatively on environment and human health Research results indicate possibilities for growing vegetables in alternative systems, less risky for environment with satisfying economic success. The aim of this research was to determine economic success of organic, sustainable and conventional production of tomato in the Mediterranean area of Republic Croatia. Bianual research was conducted during 2002/2003. During vegetation we examined parameters of growth, marketable yields and costs for materials, work and machinery which are used in economic analysis. Economical analysis of tomatoes production indicate worst results in organic production system. Loses in tomatoes organic production were consequences of two main factors: lower marketed yield and equal product price for all three production types. Lower yields in organic production were expected, therefore bad financial results were caused by mainly low market prices, which do not validate quality and food safety. Therefore financial success is preconditioned by higher market validation, which can be obtained through market analysis and product development. Consumer awareness about organic agriculture is still very weak and this point requires further attention. The link between organic agriculture and the environment/nature protection is missing too. The purchase of organic food is influenced by the level of information and knowledge of consumers with reference to these products. Doubts about the truthfulness and significance of some data were raised by main places where organic food is purchased, since an excessive greatest limitations are high prices and a low level of information to consumers. Current standard of life of most Croatian consumers does not permit them to

  18. Crime-Reporting Practices Among Market Women in Oyo, Nigeria

    Directory of Open Access Journals (Sweden)

    Johnson Oluwole Ayodele

    2015-04-01

    Full Text Available Crime surveys of businesses have revealed that while crimes in which men were victims tend to be reported, those in which women were victims are likely to go unreported to the police. Understanding the reasons behind male reporting and female non-reporting is useful not only for collection of crime statistics but also for improving crime control competences of law enforcement agencies. This article examines the impact of crime involving market women on their crime-reporting practices in Oyo town, Oyo State, Nigeria. The study adopted quantitative and qualitative approaches. Copies of a questionnaire were administered to collect quantitative data from randomly selected 210 market women at Akesan, Sabo, and Mosadoba markets in Oyo town. Five focus group discussions, in-depth and key informant interviews were conducted to complement quantitative data. Both data were analyzed. The study found that cultural considerations stand between crime events that hurt the economic interests of women and their readiness to report to the police. Due to the very low confidence that market women have in the ability and willingness of the police to apprehend criminals, they prefer to internalize their losses, take their cases to traditional rulers who use “oro cult” to protect them against criminals, or approach available faith-based options such as churches and mosques. The article concludes that women have economy-enriching roles to play in the context of sustainable security. It therefore suggests that the government should address public safety to enable market women make their modest contribution to Nigeria’s economic development.

  19. Community Markets for Conservation (COMACO) links biodiversity conservation with sustainable improvements in livelihoods and food production.

    Science.gov (United States)

    Lewis, Dale; Bell, Samuel D; Fay, John; Bothi, Kim L; Gatere, Lydiah; Kabila, Makando; Mukamba, Mwangala; Matokwani, Edwin; Mushimbalume, Matthews; Moraru, Carmen I; Lehmann, Johannes; Lassoie, James; Wolfe, David; Lee, David R; Buck, Louise; Travis, Alexander J

    2011-08-23

    In the Luangwa Valley, Zambia, persistent poverty and hunger present linked challenges to rural development and biodiversity conservation. Both household coping strategies and larger-scale economic development efforts have caused severe natural resource degradation that limits future economic opportunities and endangers ecosystem services. A model based on a business infrastructure has been developed to promote and maintain sustainable agricultural and natural resource management practices, leading to direct and indirect conservation outcomes. The Community Markets for Conservation (COMACO) model operates primarily with communities surrounding national parks, strengthening conservation benefits produced by these protected areas. COMACO first identifies the least food-secure households and trains them in sustainable agricultural practices that minimize threats to natural resources while meeting household needs. In addition, COMACO identifies people responsible for severe natural resource depletion and trains them to generate alternative income sources. In an effort to maintain compliance with these practices, COMACO provides extension support and access to high-value markets that would otherwise be inaccessible to participants. Because the model is continually evolving via adaptive management, success or failure of the model as a whole is difficult to quantify at this early stage. We therefore test specific hypotheses and present data documenting the stabilization of previously declining wildlife populations; the meeting of thresholds of productivity that give COMACO access to stable, high-value markets and progress toward economic self-sufficiency; and the adoption of sustainable agricultural practices by participants and other community members. Together, these findings describe a unique, business-oriented model for poverty alleviation, food production, and biodiversity conservation.

  20. Marketing Practices of Northern Minnesota Sawmills

    Science.gov (United States)

    E.W. Forbes; R.W. Rowe

    1968-01-01

    Most of the lumber produced in northern Minnesota is marketed in Minnesota, and the marketing area increases as mill size increases. Aspen is a dominant species. About 45 percent of the lumber is graded; concentration and grading would improve marketing. Less than one-third of the by-products are marketed

  1. Social Marketing Traction: A Practical Resource Book for Social Marketing.

    Science.gov (United States)

    Hanlon, Eileen; Lane, Amy; Romano, Rose Mary

    This book is about understanding people's behavior and changing that behavior using a discipline called "social marketing." It is based on the idea that all marketing is an exchange: if you want people to change their behavior, you have to offer them something, be it security, information, an image, or a feeling of belonging. The book…

  2. Assessment of cattle marketing practices in Guradamole woreda, Bale zone of Oromia regional state, Ethiopia

    Directory of Open Access Journals (Sweden)

    Dejene Taye

    2016-12-01

    Full Text Available This study was conducted to assess cattle marketing practice in the crop-livestock production system areas of the highland, mid-altitude and pastoralists in the lowlands of Guradamole Woreda of Bale zone of Ethiopia. That is conducted from July 2015 to 2015 March. Cattle marketing practice were assessed based on market monitoring and questionnaire survey in each altitude. A total of 100 farmers were selected randomly from 10 peasant associations which are selected from each altitude based on proportion of peasant association in each altitude. Market monitoring was done at two livestock marketing places of Rayitu town and Jibri, which is capital city of Guradamole Woreda. Cattle marketing varied considerably across the peasant associations and marketing places. Cattle supplied to markets include calves, heifers, bulls and oxen, dry and lactating cows. Who often supply cattle to marketing places are farmers and pastoralists from Guradamole Woreda and neighboring ethnic societies. Livestock market infrastructure and management are among the key constraints to the development and sustainable management of livestock markets. Long trekking distances to markets are a significant impediment to pastoralists’ ability to profitably sell their cattle. During drought periods, animals lose weight on the journey to market, which significantly lowers their value. In some cases, animals are too weak to embark on the homeward journey, forcing producers to sell at very low prices. Poor and uneven access to market information remains a major constraint for market actors and producers in particular. Observations at market sites point to an imbalance in the bargaining power of traders and producers. Traders collude and jointly determine prices ahead of market day and producers have very little or no ability to negotiate prices.

  3. Sustainability Education: Researching Practice in Primary Schools

    Science.gov (United States)

    Green, Monica; Somerville, Margaret

    2015-01-01

    Many teachers are keen to implement sustainability education in primary schools but are lacking the confidence, skills and knowledge to do so. Teachers report that they do not understand the concept and cannot integrate sustainability into an already overcrowded curriculum. Identifying how teachers successfully integrate sustainability education…

  4. Proper Tools Helping Sustainability in Logistics Practice

    NARCIS (Netherlands)

    Alrik Stelling; Erik Koekebakker; Reinder Pieters; Stef Weijers; Nico Lamers; Gerard Vos

    2009-01-01

    Proliferation on sustainability is a must, for quite a lot of companies. Logisticians could use models in attaining sustainability, or at least in understanding its potentials. A sustainable business plan must be based on a clear vision and must be underpinned thoroughly, in order to get the board

  5. Marketing of social services gains prominence in practice.

    Science.gov (United States)

    Stoner, M R

    1986-01-01

    The author reviews the growth and development of social marketing practice as a social work strategy and describes how the different categories of marketing correspond to administrative, planning, and community organization practice. She illustrates the similarity between the social planning process and the market planning process in an effort to demonstrate that social marketing is a useful addition to decision making and planning in social service agencies. Social marketing theory, diffusion theory, and exchange theory provide the theoretical frameworks for the argument developed. Drawing upon these theories, the paper draws attention to the fact that marketing is rapidly gaining acceptance as a viable strategy in macro practice designed to attract and retain consumers of services, develop resources, and inform service providers and practitioners of practice issues and innovations.

  6. Examination of Estate Marketing Practices in Ikeja, Lagos, Nigeria

    Directory of Open Access Journals (Sweden)

    Joseph Oyewale Oyedeji

    2017-09-01

    Full Text Available Estate marketing is an aspect of the profession of Estate Surveying and Valuation in Nigeria. Previous studies on estate marketing identified that there are challenges affecting estate marketing and the resultant effect on these challenges affects the credibility of the profession of Estate Surveying and Valuation in Nigeria. This necessitates the need to examine the practice of estate marketing in Nigeria. This study examined estate marketing practice among estate surveyors and valuers in Ikeja, Lagos Nigeria. The sample size for the study is the 64 registered Estate Surveying and Valuation firms in the study area. Data gathered were analyzed using descriptive statistics and 5-point likert ordinal scale. Findings from the study revealed that the use of brochure or bulletin is the most common estate marketing method in the study area. Also, it was revealed from the study that the use of press is the most cost effective method of estate marketing in the study area. The study identified the various challenges of estate marketing. However, collection of double professional fees is the most prevalent challenge of estate marketing in the study area. Finally, aggressive marketing which leads to unethical practices is the most prevalent mitigating measures adopted by Estate Surveyors and Valuers in the study area. Recommendations were made on how to review the ethical regulations guiding the practice of Estate Surveying and Valuation which will consequently improve marketing in the study area.

  7. Benchmarking Sustainability Practices Use throughout Industrial Construction Project Delivery

    Directory of Open Access Journals (Sweden)

    Sungmin Yun

    2017-06-01

    Full Text Available Despite the efforts for sustainability studies in building and infrastructure construction, the sustainability issues in industrial construction remain understudied. Further, few studies evaluate sustainability and benchmark sustainability issues in industrial construction from a management perspective. This study presents a phase-based benchmarking framework for evaluating sustainability practices use focusing on industrial facilities project. Based on the framework, this study quantifies and assesses sustainability practices use, and further sorts the results by project phase and major project characteristics, including project type, project nature, and project delivery method. The results show that sustainability practices were implemented higher in the construction and startup phases relative to other phases, with a very broad range. An assessment by project type and project nature showed significant differences in sustainability practices use, but no significant difference in practices use by project delivery method. This study contributes to providing a benchmarking method for sustainability practices in industrial facilities projects at the project phase level. This study also discusses and provides an application of phase-based benchmarking for sustainability in industrial construction.

  8. Rare Social Marketing for Sustainable Fishing in Cortes, Surigao Del Sur, Philippines

    Science.gov (United States)

    Day, Brian A.; DeWan, Amielle; Cadiz, Fel Ceasar; Jakosalem-Balane, Joy; Dueñas, Vincent; Trinidad, Pedro M., Jr.

    2014-01-01

    Rare's approach to promoting sustainable fishing through social marketing in the Philippines is exemplified in the Cortes Pride campaign. The Cortes Pride campaign is a social marketing behavior change program that was part of a cohort of 12 similar sustainable fishing campaigns in the Philippines, all of which used a unique blend of social…

  9. Idaho Marketing Education Core Curriculum. Career Sustaining Level, Specialist Level, Supervisory Level, Entrepreneurial Level.

    Science.gov (United States)

    Allbright, Bruce; Holup, John

    This guide lists the competencies expected to be developed in four levels of the marketing education curriculum in Idaho: the career sustaining level, the specialist level, the supervisory level, and the entrepreneurial level. For the career sustaining and specialist levels, 15 competencies are listed: define and apply the role of marketing in the…

  10. Current marketing practices in the nursing home sector.

    Science.gov (United States)

    Calhoun, Judith G; Banaszak-Holl, Jane; Hearld, Larry R

    2006-01-01

    Marketing is widely recognized as an essential business function across all industries, including healthcare. While many long-term care facilities adopted basic healthcare marketing practices and hired marketing staff by the early 1990s, a paucity of research on nursing home marketing exists in the literature. This study examines the extent to which nursing homes have developed more formulated marketing and related communication and promotional strategies as market competition has increased in this sector during the past two decades. In addition, we explored managers' perceptions of their control over marketing decision making, the impact of competition on the use of marketing practices, and areas for enhanced competitive positioning. Administrators from 230 nursing homes in 18 Southeastern Michigan counties were surveyed regarding (1) the adoption level of approximately 40 literature-based, best-practice marketing strategies; (2) the types of staff involved with the marketing function; and (3) their perception of their level of control over marketing functions and of local competition. Results from 101 (44 percent) survey participants revealed that although respondents viewed their markets as highly competitive, their marketing practices remained focused on traditional and relatively constrained practices. In relation to the importance of customer relationship management, the majority of the administrators reported intensive efforts being focused on residents and their families, referrers, and staff, with minimal efforts being extended to insurers and other types of payers. A significant positive relation was found between the intensity of marketing initiatives and the size of the facility (number of beds), whereas significant negative correlations were revealed in relation to occupancy and the perceived level of control over the function.

  11. Integrating Sustainability into Business Practices: Learning from Brazilian Firms

    Directory of Open Access Journals (Sweden)

    Maira Petrini

    2010-10-01

    Full Text Available This paper proposes a conceptual model to facilitate incorporation of sustainability into business practices, learning from the context of companies operating in Latin America – more specifically, in Brazil – that excel in terms of sustainability initiatives. Five large companies recognized as leaders in sustainability practices were studied using the grounded theory method. The main result of our study is the identification of a number of influential factors, interconnected according to three broad categories – corporate view, organizational structure and organizational mechanisms – allowing a better understanding of the integration of sustainability into business practices.

  12. Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies

    Directory of Open Access Journals (Sweden)

    Vinod Kumar

    2016-09-01

    Full Text Available The present research is aimed at analyzing and evaluating the influence of key stakeholders on sustainability marketing strategies (SMSs of multi-industry Indian companies. The study objective is achieved in several phases, including development of typology of SMS of Indian companies, identification and classification of stakeholders, and evaluation of influence of various stakeholders on SMS of Indian companies. To achieve these objectives, data were collected from Business Standard 1,000 companies through email survey, and 153 complete responses were received. Empirical evidence shows that most of the Indian companies are either undecided about or uninterested in adopting sustainability marketing (SM practices, or are not showing their interest in adopting sustainability. Findings further reveal that stakeholders exert environmental, social, and economic pressures on Indian companies; managers of Indian companies feel considerable pressure from environmental stakeholders for adopting SMS, while the pressure from social and economic stakeholders is comparatively less. The study will help managers manage stakeholders effectively while formulating SMSs.

  13. A review of sustainable facilities management knowledge and practice

    OpenAIRE

    Baaki Timothy Kurannen; Baharum Mohamad Rizal; Ali Azlan Shah

    2016-01-01

    Sustainability is seen as a far-reaching issue now, and one which the facilities management [FM] profession cannot overlook. This paper explores current sustainable facilities management [SFM] knowledge and practice with specific focus on performance as part of a research focus toward proposing a sustainable FM performance management framework for sustainable healthcare waste management in Malaysia. This paper utilized a review of extant literature on the subject of SFM, FM performance and FM...

  14. Gender Analysis of Sustainable Agricultural Practices by Crop ...

    African Journals Online (AJOL)

    Sustainable agricultural practices describe the effort of farmers at protecting and enhancing the environment to preserve it for further exploitation. Therefore both men and women have important roles to play in preserving their environment. This paper analyzed the gender roles in the use of sustainable agricultural practices ...

  15. Gender analysis of sustainable fishing practices by fisherfolks in ...

    African Journals Online (AJOL)

    Fishing practices lie at the heart of the sustainable use and management of resources. The essence of this study is the analysis of the gender roles in use of sustainable fishing practices in Lagos State. A multi-stage sampling method was used in selecting zones, blocks, cells and fisherfolks. An interview guide was designed ...

  16. Sustainable Leadership: Honeybee Practices at Thailand's Oldest University

    Science.gov (United States)

    Kantabutra, Sooksan; Saratun, Molraudee

    2013-01-01

    Purpose: The aim of this paper is to adopt Avery and Bergsteiner's 23 sustainable leadership practices derived from sustainable organizations as a framework to examine the leadership practices of Thailand's oldest university. Design/methodology/approach: Avery and Bergsteiner's principles were grouped into six categories for analysis: long-term…

  17. Practices of corporate social responsibility and sustainable systems work in Peruvian companies issuing sustainability reports

    Directory of Open Access Journals (Sweden)

    María Angela Prialé

    2015-12-01

    Full Text Available Through a literature review, this exploratory study seeks to determine whether the practices related to its colaborators, who report as part of its action responsible Peruvian companies issuing sustainability reports can be considered sustainable management practices of human resources. To this end, it was used the approach of sustainable work systems as a general approach. It was found that some of the practices of responsible management of human resources that implement the analyzed companies address the human dimensions of sustainability, although not all dimensions are considered equally or similar depth.

  18. Design Methods for Young Sustainable Architecture Practice

    NARCIS (Netherlands)

    Jauslin, D.; Drexler, H.; Curiel, F.

    2012-01-01

    This paper introduces landscape aesthetics as an innovative design method for sustainable architecture. It is based on the framework of a recent paper where the young and unfamous authors criticized three of the most prominent? architects today in regard to sustainable architecture and its

  19. Indigenous Knowledge Practitioners' Sustainable Livelihood Practices

    African Journals Online (AJOL)

    The theoretical framework is drawn from an indigenous knowledge perspective and Ahlberg's framework for sustainable development. Findings ... The authors argue for greater formal recognition and support from the city to help these women sustain their important indigenous knowledge for future generations. Keywords: ...

  20. Sustainable food planning: evolving theory and practice

    NARCIS (Netherlands)

    Viljoen, A.; Wiskerke, J.S.C.

    2012-01-01

    Half the world’s population is now urbanised and cities are assuming a larger role in debates about the security and sustainability of the global food system. Hence, planning for sustainable food production and consumption is becoming an increasingly important issue for planners, policymakers,

  1. Corporate sustainability and asset pricing models: empirical evidence for the Brazilian stock market

    Directory of Open Access Journals (Sweden)

    Vitor Gonçalves de Azevedo

    2016-01-01

    Full Text Available Abstract The paper investigates the impact of corporate sustainability on asset prices. For that purpose, we develop a novel corporate sustainability factor and test the extent to which this factor is priced in an augmented four-factor version of the traditional Fama & French (1993 asset pricing model. The corporate sustainability factor is based on a zero-investment portfolio which is long in stocks with high sustainability and short in stocks with low sustainability. We use data on the Brazilian stock market to estimate alternative model specifications with different combinations of four explanatory variables: the corporate sustainability premium, the market risk factor premium, the size factor premium and the book-to-market factor premium. Our results indicate that corporate sustainability is priced and helps to explain the variability in the cross-section of expected stock returns.

  2. Evaluation of Sustainable Practices within Project Management Methods

    Directory of Open Access Journals (Sweden)

    Shah Satya

    2017-01-01

    Full Text Available The purpose of this research study is to investigate some of the sustainable practices within projects with a focus on social projects. The different research methodologies applied through this research consisted both primary and secondary research, including literature review and through case study. The stakeholder’s behavioural needs towards acting and implementing sustainable practices led to the adoption of sustainable practices within projects which are managed across profit and non-profit organisations. Nevertheless, lack of sustainable behaviour was outlined, and henceforth the integration of sustainable development within social projects is crucially important as such projects were identified as the drivers toward educating the society in order to help to produce generations of people who would be more sustainably aware. Currently, sustainable development is very often taken into account when it comes to managing projects. Nevertheless, if the adoption of sustainable practices is well established in some sectors such as construction, literature tends to demonstrate a lack of information regarding other sectors, especially within social projects. This research aims to investigate the adoption of sustainable practices within social projects and therefore to satisfy a literature gap.

  3. Practice of Israeli Tourism Market Functioning

    Directory of Open Access Journals (Sweden)

    Narsou B. Kubrava

    2012-05-01

    Full Text Available Israel, despite customs conventions and undesired passport endorsements is the largest volume market of 2011 tourist season regardless of tensions the region is facing and decrease in demand for Egypt and Tunisia destinations.

  4. Key success factors in enterprises practicing social marketing

    Directory of Open Access Journals (Sweden)

    Lin, Mong-Mei

    2014-11-01

    Full Text Available Enterprises could create multi-service values of customer satisfaction, enterprise profit, and social benefit through Social Marketing. Constructing a positive Social Service Value Chain to achieve mind management in marketing would reinforce the core competitive advantages of an enterprise, enhance high-quality services, and lead the enterprise to sustainable management. With the Delphi Method, a questionnaire is applied to assess the key success factors in enterprises practicing Social Marketing. The superiors and the employees in Formosa Plastics Group were selected as the research participants for 200 questionnaires. A total of 133 valid copies are retrieved, with a retrieval rate of 67%. According to the overall weights of the key success factors in enterprises practicing Social Marketing, the following summary is concluded. 1. The evaluation criteria in Organizational Characteristics are ordered in the following way: Intrinsic Structure, Internal Environment, Cost Effectiveness, Organizational Advantage, Organizational Weakness, and Inspiration. 2. The evaluation criteria in the External Environment are ordered this way: Information Resources, Environmental Opportunities, and Environmental Threats. 3. The order of the evaluation criteria in Marketing Strategy is Appropriate Media, Targeted Objects, Market Selection, Market Response, and Behavioral Change. 4. The evaluation criteria in Process Orientation are ordered in the following way: Tracking Adjustment, Feedback Systems, Operation Performance, and Operation Processes.A través del márquetin social, las empresas podrían crear valores de multiservicio para la satisfacción del cliente, para incrementar los beneficios de la empresa y para beneficiar a la sociedad. La construcción de una Cadena de Valor de Servicio Social positiva para conseguir una gestión mental en el márquetin reforzaría las principales ventajas competitivas de una empresa, realzaría servicios de alta calidad y

  5. Management and marketing for the general practice dental office.

    Science.gov (United States)

    Clarkson, Earl; Bhatia, Sanjeev

    2008-07-01

    This article reviews trends in the dental marketplace. Marketing is an essential element of dentistry. Communicating treatment options with patients is one aspect of marketing. Treatment planning helps patients understand the relationships between oral health, occlusion, temporomandibular joint function, and systemic health. Through marketing, dental practice owners inform patients of ever-changing treatment modalities. Understanding treatment options allows patients to make better, informed choices. More options leads to a higher level of care and more comprehensive dental treatment. Managing a practice requires tracking its financial health. Economic statistics measure the effect of management decisions that mark the direction of a dental practice.

  6. The Role of Intermediation in the Governance of Sustainable Chinese Web Marketing

    OpenAIRE

    Yongrok Choi; Di Gao

    2014-01-01

    This paper identifies the factors necessary for the sustainable performance of two Chinese web marketing companies. The companies are Alibaba and its twin, Taobao. This research is based on the structural equation model (SEM). The paper analyzes the core governance factors of Chinese trust (Guanxi) from outperforming web marketing mix strategies to determine if Guanxi can be applied to other web community marketing strategies. The empirical tests, in general, show the web marketing mix is imp...

  7. Advertised sustainability practices among suppliers to a university hospital operating room.

    Science.gov (United States)

    Schieble, Thomas M

    2008-01-01

    The present study aimed to identify firms supplying products to our university operating room (OR) that promote sustainable manufacturing methods. Results show that 72% of our suppliers, or 152 of 211 companies, do not promote sustainability practices in a salient manner. Multi-national firms document sustainability methods significantly more than U.S. divisions of multi-nationals or U.S. firms with chi-square = 157.93 (p product selection. Lack of sustainability information among suppliers in this study suggests that hospital procurement departments likely focus solely on issues like price or quality when making purchase decisions. These results also suggest an opportunity for healthcare administrators to evaluate more fully the products involved in the healthcare supply chain; the intrinsic, intangible value added to hospital products through sustainable manufacturing is consistent with responsible patient care and has the potential to create marketing and public relations value.

  8. Secondary Market Products in the Mortgage System and Global Practices

    Directory of Open Access Journals (Sweden)

    Erhan Eroğlu

    2010-12-01

    Full Text Available In general terms, the mortgage market has two faces, the primary and the secondary markets. The primary market covers housing mortgage loans. On the other side of the mechanism, these loans are securitized and issued in financial markets with different form of securities in secondary markets. The common name of these instruments is “mortgage backed securities - MBS”. A mortgage backed security is a financial instrument issued in capital markets for investors, derived from either backed by the cash flow of the housing loan repayments (which is called pay-through or backed by directly selling the mortgage pools to the MBS issuers (which is called passthrough. The most trading secondary mortgage market instruments and world practices are explained in this article.

  9. Sustainable Coastal Destination Development: Fostering Green Practices of Restaurateurs

    Directory of Open Access Journals (Sweden)

    Timo Derriks

    2015-12-01

    Full Text Available Coastal tourism destinations are reinventing themselves, concentrating on product improvement and image enhancement. Reinventing sustainably is key and restaurants are an important factor. Research upon the processes of change in the industry seems to be fragmented and undefined in its conclusions. Knowledge is lacking on what specifically drives innovation in the hospitality industry. Since restaurants seem to be focusing more than ever on implementing green strategies, incorporating sustainability into restaurant practices is not an unexplored area. However, the how and why it is incorporated or not, can be different per restaurant. The objective of this study is to identify possibilities of change in restaurateur practices, which can lead to interventions that will foster sustainable destination development in Vrouwenpolder; a coastal destination within the Netherlands. For the identification of interventions that could advance the sustainability enacted in restaurateur practices, a qualitative research was conducted. Practices of restaurateurs in Vrouwenpolder are identified and compared to perceived-to-be ideal practices. Analysis of data collection draws on practice theory, and resulted into recommendations for advancing the sustainability enacted in restaurateur practices. It seems to be that primarily the meaning within a practice is decisive in whether sustainability is integrated or not.

  10. Assessment of Perceived Corrupt Practices in Marketing of ...

    African Journals Online (AJOL)

    user

    This study assessed the corrupt practices in marketing of agricultural produce among women marketers in. Ogbomoso Agricultural Zone of Oyo State, Nigeria. Multistage sampling technique was adopted in the selection of respondents for the study; while structured interview schedule was employed to obtain data from fifty ...

  11. Assessment of Perceived Corrupt Practices in Marketing of ...

    African Journals Online (AJOL)

    This study assessed the corrupt practices in marketing of agricultural produce among women marketers in Ogbomoso Agricultural Zone of Oyo State, Nigeria. Multistage sampling technique was adopted in the selection of respondents for the study; while structured interview schedule was employed to obtain data from fifty ...

  12. Theoretical and practical aspects of measuring market potential

    Directory of Open Access Journals (Sweden)

    Bešlagić Mirza

    2016-01-01

    Full Text Available The area of research in this paper refers to the theoretical, practical and methodological aspects of the assessment of market potential. It presents the main factors relevant to assessing market potential. The process of evaluating the market potential is important, first of all, for optimal adoption of future strategic decisions in business. Planning of business processes is one of the main reasons for the assessment of the market potential and managers often face, when planning, the environmental factors that can not be influenced. Realistic and quality assessment of market potential and sales forecasting in companies becomes not only a means of gaining competitive advantage, but also a necessary condition for long-term development and survival in the market. Knowledge of the potential market increases the efficiency of business operations. To this end, the theoretical, methodological and practical problems of assessment of market potential were analyzed. The need for this is all the more pronounced because of objective, reliable and valid assessment of the market potential is a prerequisite of business improvement and long-term development of enterprises. The aim was to explain the characteristics of the market potential as one of the primary market sizes in order to carry out its assessment. In this context, it was necessary to identify the main factors influencing the assessment of market potential. Results of the study showed that factors of macro and micro environment of the company, competition and purchasing power determine the market potential of edible oil in Bosnia and Herzegovina. In the empirical part of the paper are applied most common methods of assessment of market potential.

  13. Market Orientation Practices and Effects on Organizational Performance

    Directory of Open Access Journals (Sweden)

    Haim Hilman

    2014-09-01

    Full Text Available Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace. Thus, this research inspects the respective links between the dimensions of (a competitor orientation and (b customer orientation and performance in the context of hotels in Malaysia. Data were gathered through self-administrated mail questionnaires directed to the top- and middle-level managers of three- to five-star-rated hotels in Malaysia. The findings indicated that hotels in Malaysia practiced competitor orientation and customer orientation as their core marketing strategy. Specifically, both competitor orientation and customer orientation positively linked to organizational performance. Few studies have investigated the practices and effects of market orientation on performance in the Malaysian hotel setting. Therefore, this study provided new insights into the understanding of market orientation practices in the hotel industry, particularly in Malaysia. In addition, the significance of this study, potential limitations, and future examination directions are highlighted.

  14. The State of Environmentally Sustainable Interior Design Practice

    OpenAIRE

    Mihyun Kang; Denise A. Guerin

    2009-01-01

    Problem statement: Research that investigates how interior designers use environmentally sustainable interior design criteria in their design solutions has not been done. To provide a base to develop education strategies for sustainable interior design, this study examined the state of environmentally sustainable interior design practice. Approach: A national, Internet-based survey of interior design practitioners was conducted. To collect data, the random sample of US interior design practit...

  15. Systems and practices in sustainable consumption research

    DEFF Research Database (Denmark)

    Røpke, Inge

    The financial crisis in 2007-2008 and the subsequent economic crisis served as a wake-up call for sustainable consumption studies. The literature on consumption and environment had little focus on finance, but the crisis made it clear that financial issues are important also from an environmental...... perspective. Credit plays an important role as a driver of unsustainable consumption, and financial mechanisms contribute to the widening inequalities as well as the build-up of macroeconomic instability. Looking ahead, transformation of finance is just as important for sustainability as transformation...

  16. Sustainable Entrepreneurship Orientation: A Reflection on Status-Quo Research on Factors Facilitating Responsible Managerial Practices

    Directory of Open Access Journals (Sweden)

    Sascha Kraus

    2018-02-01

    Full Text Available With the global financial system having undergone vast changes since the financial crisis of 2007, scientific research concerning the investor’s point of view on sustainable investments has drastically increased. However, there remains a lack of research focused on the entrepreneur’s angle regarding sustainable oriented investments. The aim of this paper is to contribute to the understanding of sustainable financial markets by bringing together entrepreneurial and financial research. This paper provides a structured literature review, based on which the authors identify three relevant levels that they believe have an effect on the successful implementation of managerial sustainable practices; these are the individual, the firm, and the contextual levels. The results show that on the individual level sustainable entrepreneurs tend to derive their will to act more sustainably from their personal values or traits. On the organizational level, though, it can be concluded that an small and medium sized enterprise’s internal culture and the reconfiguration of resources are critical determinants for adopting a sustainable entrepreneurial orientation. Finally, on the contextual level, researchers have focused on a better understanding of how entrepreneurs can help society and the environment through sustainable entrepreneurship, and how they can act as role models or change agents in light of the fact that the choice of investing or financing based on sustainability is still in its infancy. By providing an overview on facilitating factors for responsible managerial practices on the entrepreneur’s side, this research contributes to a better understanding for both theory and practice on how sustainable practices can be implemented and facilitated.

  17. Theory and practices on innovating for sustainable development

    NARCIS (Netherlands)

    Krozer, Yoram

    2016-01-01

    This book explains how income growth and better environmental qualities go hand in hand, and reviews the drivers and barriers to sustainable innovation on the basis of real-life cases. It discusses why innovation-based income growth reduces environmental impacts and how the huge global markets for

  18. The percieved impact of herd management practices on sustainable ...

    African Journals Online (AJOL)

    Conversion to game ranching also seems to offer some answers to the increasing economic risks and decreasing sustainability associated with livestock farming in marginally profitable and low rainfall. The Eastern Cape Province is such an area. Earlier studies and associated literature suggest that market demand is ...

  19. Marketing Higher Education: A Practical Guide.

    Science.gov (United States)

    Topor, Robert

    The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among its competitors, how to develop activities and…

  20. HR practices for enhancing sustainable employability : implementation, use, and outcomes

    NARCIS (Netherlands)

    Ybema, Jan Fekke; van Vuuren, Tinka; van Dam, Karen

    2017-01-01

    With the aging of the workforce, organizations need to maintain or improve the sustainable employability of their workforce throughout their working life. This raises the question which HR practices increase workers’ sustainable employability at work. The aim of this study is to investigate the

  1. Individual competencies for managers engaged in corporate sustainable management practices

    NARCIS (Netherlands)

    Wesselink, R.; Blok, V.; Leur, van S.; Lans, T.; Dentoni, D.

    2015-01-01

    Corporations increasingly acknowledge the importance of sustainable practices. Corporate social responsibility is therefore gaining significance in the business world. Since solving corporate social responsibility issues is not a routine job, every challenge in corporate social responsibility

  2. Impact of supply chain management practices on sustainability

    DEFF Research Database (Denmark)

    Govindan, Kannan; Azevedo, Susana G.; Carvalho, Helena

    2014-01-01

    elimination," "supply chain risk management" and "cleaner production." The following lean, resilient and green supply chain management practices do not have a significant impact on supply chain sustainability: "flexible transportation," "flexible sourcing," "ISO 14001 certification," and "reverse logistics...

  3. Sustainable working practices and minimizing burnout in emergency medicine.

    Science.gov (United States)

    Hassan, Tajek B

    2014-11-01

    Sustainable and satisfying working practices in emergency medicine are vital to produce career longevity and prevent premature 'burnout'. A range of strategies is required to ensure success for the individual and the system in which he/she works.

  4. Biotechnology essay competition: biotechnology and sustainable food practices.

    Science.gov (United States)

    Peng, Judy; Schoeb, Helena; Lee, Gina

    2013-06-01

    Biotechnology Journal announces our second biotechnology essay competition with the theme "biotechnology and sustainable food practices", open to all undergraduate students. Copyright © 2013 WILEY-VCH Verlag GmbH & Co. KGaA, Weinheim.

  5. National sustainable transport planning - concepts and practices

    DEFF Research Database (Denmark)

    Sørensen, Claus Hedegaard; Gudmundsson, Henrik; Leleur, Steen

    the concept of ‘national sustainable transport planning’. This is done via selected literature within this and associated areas. A definition is provided and it is suggested that three interlinked dimensions are of importance for transitions, thus a normative, an analytic and a governance dimension...

  6. GREEN AND SUSTAINABLE REMEDIATION BEST MANAGEMENT PRACTICES

    Science.gov (United States)

    2016-09-07

    resistant vegetation for revegetation of excavated areas, along with removal of invasive species.  Minimize the amount of noise , dust, light...chemical oxidation (ISCO), thermal treatment, groundwater extraction and treatment (GWET), and excavation. 15. SUBJECT TERMS 16. SECURITY CLASSIFICATION... resistive heating FY fiscal year GHG greenhouse gas GSR green and sustainable remediation GWET groundwater extraction and treatment ISCO in

  7. Sustainable port infrastructure, practical implementation of the green port concept

    Directory of Open Access Journals (Sweden)

    Pavlic Bostjan

    2014-01-01

    Full Text Available The overall idea and research interest related with the development of sustainable port infrastructure evolved around the core requirements of continuous reduction of negative environmental impacts without jeopardising economic growth. The growth of trade activities and need for competitiveness on the global market are forcing ports around the world to systematically and continuously evaluate all possibilities for the optimisation and related costs reduction. On the implementation level, the greatest challenge is how to empower workers, who operate machines and work on the shop floor, to achieve enduring performance improvements. Presented research work provides a methodological approach for finding realistic solutions to the problem of the future development challenges of seaports. The case study shown in this research represents a practical application of the green port concept with the emphasis on the overall energy efficiency improvement based on testing, deployment and demonstration of energy efficient solutions. Additional emphasis was placed on the state-of-the-art technologies and developing pilot initiatives based on modern energy solutions designed to improve efficiency in fuel consumption and emissions reduction in rubber tired gantry cranes.

  8. Promotion as a Tool in Sustaining the Destination Marketing Activities

    Directory of Open Access Journals (Sweden)

    Ivo Mulec

    2010-01-01

    Full Text Available Promoting the tourism destination in the right and best possible way is today one of vital marketing activities of all Destination Management Organizations. Only successful promotion can entice and attract potential travelers to visit the destination. The number of new destinations is increasing every year and some of them are quite similar. Market segmentation is one of the starting points for devising marketing strategy. Only by presenting the destination to the right segment of potential clients in the right way will a destination maximize the effectiveness of its marketing and promotion. Tourism destination marketers will continue to face considerable challenges in the future: they will have to take account of the needs, wants and expectations of more mature and knowledgeable customers, and the corresponding need for more up-to-date and reliable information upon which to base decision-making. In the future only marketing which includes collaborative dimensions will meet its objectives fully.

  9. Teachers ’ Integration of Environmental Awareness and Sustainable Development Practices

    Directory of Open Access Journals (Sweden)

    Russel A. Labog

    2017-05-01

    Full Text Available he study aimed to determine the relationship between teachers’ integ ration of environmental awareness and level of sustainable development practices of selected public high schools in the First District of Oriental Mindoro. Using the descriptive correlational and comparative studies, the questionnaires were distributed to 384 students. The study found out that the teachers integrated environmental awareness topics on waste management, pollution, forest conservation and climate change on their class lessons; the schools were practicing proper waste disposal, recycling, compo sting, tree planting and energy conservation for sustainable development practices. Teachers’ integration of environmental awareness influences sustainable development practices. This integration and practices can be enhanced by reaching out to communities outside the school and by strengthening the established linkage s to other environment - related agencies in order to achieve sustainability. It means amplifying by extending sustainable practices as collaborative effort of the students, schools, outside com munities, LGU’s and other related government and nongovernment agencies. Such interaction can improve the quality and coverage of sustainable pr actices not only in school but i n the whole community.

  10. Prospecting for Sustainable Investment Possibilities in Financial Markets

    Directory of Open Access Journals (Sweden)

    Viktorija Stasytyte

    2009-06-01

    Full Text Available The main objective of the paper is to analyse the author's proposed model, which is adequate for stock prices and currency exchange rates markets stochasticity, as well as discuss its application to investor's possibilities research in those markets. The paper is grounded on the hypothesis of stratification of stock profitability ratios, traded on the market. In other words, the concept of stratification means concentration into certain groups in risk-profitability plane. If the hypothesis proved overall, then a constructive scheme for investor's possibilities research in exchange and capital markets would appear, as well as efficient investment strategies would develop.

  11. [Marketing in hospitals and practices: from theory to implementation].

    Science.gov (United States)

    Mattmüller, R; Gebauer, J

    2011-12-01

    Although hospitals and medical practices are typical service providers from a marketing perspective, only very few engage in topics relevant to marketing. Best practice examples do, however, show how important and meaningful the implementation of marketing tools can be for medical service providers. This article thus deals with the question of how the service of hospitals and practices may be improved by marketing initiatives. As a first step, the particular challenges these service providers face need to be analyzed. A significant focus will therefore be put on the examination of service-related quality and will then be applied to medical services. Thus it becomes evident that the path to success is based on adapting to patients' needs. Possibilities to minimize the uncertainties and risks experienced by the patients need to be identified. At the same time, the perceived service quality needs to be maximized.

  12. Sustainable Offices: Small Practices for Big Benefits

    Science.gov (United States)

    2012-05-01

    Plastic trash bags • Printer ribbons • Toner cartridges • Office furniture • Solid plastic binders • Plastic clipboards • Plastic clip ...Works? • Role models • Face-to-face education and promotion • Grass roots involvement • Upper level management training • Upper level management...Characterization Studies • Recycling and Composting Consultations • Pollution Prevention Plans • Sustainability Plans Related Services: 23

  13. SUSTAINABLE BUSINESS COMPETITIVENESS: TRANSLATING CONCEPT INTO PRACTICE

    Directory of Open Access Journals (Sweden)

    Idqan Fahmi

    2012-07-01

    Full Text Available Globalization has proven to spur economic growth for many countries in the world. It has, however, also negative impacts in terms of widening income gap, environmental degradation etc. such that many are worried that the growth will not be sustainable. Triple bottom line was introduced to make the economic growth and company competitiveness more sustainable. Although to define the concept is easy, to make it implemented, especially by developing countries, is another matter. Education and research track by universities is suggested to be one best way to accelerate the implementation of the concept. A case of Graduate Program of Management and Business (MB-IPB is used to illustrate the attempt.Keywords: Sustainable Business Competitiveness, Triple Bottom Line, MB-IPB, 3PsABSTRAKGlobalisasi telah terbukti memacu pertumbuhan ekonomi pada berbagai belahan dunia, tetapi juga mempunyai banyak dampak negatif yang dirasakan dalam bentuk melebarnya kesenjangan pendapatan, kerusakan lingkungan dll. Akibatnya banyak khawatir bahwa pertumbuhan ekonomi yang terjadi tidak akan berkelanjutan. Konsep Triple Bottom Line diperkenalkan untuk membuat pertumbuhan ekonomi dan dayasaing perusahaan lebih berkelanjutan. Walaupun konsep ini relatif mudah untuk dijelaskan, menerapkannnya ternyata tidak mudah, terutama di negara berkembang. Jalur pendidikan dan penelitian merupakan salah satu cara terbaik yang dapat dilakukan universitas untuk mempercepat penerapan konsep. Kasus Program Pascasarjana Manajemen dan Bisnis (MB-IPB digunakan untuk mengilustrasikan upaya tersebut.Kata kunci: Dayasaing Bisnis Berkelanjutan, Triple Bottom Line, MB-IPB, 3P

  14. Reporting of Non-Financial Performance Indicators – a Useful Tool for a Sustainable Marketing Strategy

    Directory of Open Access Journals (Sweden)

    Adriana Calu

    2015-08-01

    Full Text Available The current research has as objective to identify the reporting practices of non-financial information through the indicators proposed by the Global Reporting Initiative (GRI and the degree in which, for marketing purposes, there is a preference for the communication on positive aspects. In this respect we used the information published into the non-financial reports of 19 organizations that had adhered to the pilot programme of the International Integrated Reporting Council (IIRC. We selected a number of 30 environment and social indicators reflecting both positive and negative aspects, and we analysed the manner in which they are presented within the reports published by the organizations, following the activities to be taken into consideration for the development of a sustainable marketing strategy: supply – production – distribution. The results of the study emphasized the fact that, regardless of the sector where the organizations run their activity, though there is no homogenous display, they report mainly the indicators presenting positive information 53 %, whereas the indicators presenting negative information are reported only in proportion of 33%. The organizations holding information regarding suppliers’ sustenability emphasize this aspect in order to create a brand value whereas the rest of the organizations state that they shall proceed to such evaluations in the future. Interpreting these results through the agency of the institutional theory leads to the conclusion that certain organizations’ option to voluntarily report according to a certain referential is carried out mainly in order to obtain rightfulness. Moreover, the sustainable conduct adopted by the main market competitors generates a mimetic-type isomorphism

  15. Sustainability in care through an ethical practice model.

    Science.gov (United States)

    Nyholm, Linda; Salmela, Susanne; Nyström, Lisbet; Koskinen, Camilla

    2017-01-01

    While sustainability is a key concept in many different domains today, it has not yet been sufficiently emphasized in the healthcare sector. Earlier research shows that ethical values and evidence-based care models create sustainability in care practice. The aim of this study was to gain further understanding of the ethical values central to the realization of sustainability in care and to create an ethical practice model whereby these basic values can be made perceptible and active in care practice. Part of the ongoing "Ethical Sustainable Caring Cultures" research project, a hermeneutical application research design was employed in this study. Dialogues were used, where scientific researchers and co-researchers were given the opportunity to reflect on ethical values in relation to sustainability in care. An ethical practice model with ethos as its core was created from the results of the dialogues. In the model, ethos is encircled by the ethical values central to sustainability: dignity, responsibility, respect, invitation, and vows. The model can be used as a starting point for ethical conversations that support carers' reflections on the ethical issues seen in day-to-day care work and the work community, allowing ethical values to become visible throughout the entire care culture. It is intended as a tool whereby carers can more deeply understand an organization's common basic values and what they entail in regard to sustainability in care.

  16. The Role of Local Community in the Marketing Planning for Sustainable Tourism National Park Skadar Lake (Montenegro

    Directory of Open Access Journals (Sweden)

    Darko Lacmanović

    2014-07-01

    Full Text Available The relationship between local community and tourism sector is an important issue in the marketing management of tourist destinations in theoretical and practical terms. It is especially important to consider specific issues relating to sustainable tourism marketing process and the participation of local people in the process. The subject of this work is to determine the existence of significant differences in the local community attachment and involment that may affect the marketing plan in offering different types of sustainable tourism in the National Park “Skadar Lake”.The research was conducted using a survey on a sample of 51 households in the stated area, using few statistical method for processing data (The T-test for independent samples; ANOVA.Examined: the perceived importance of the supply of sustainable forms of tourism; attitude towards tourists / visitors and the perception level of tourism marketing trends.Testing the validity of the hypotheses noted the following. Rejection of Hypothesis 1 clearly states that men and women do not have clear differences of opinions regarding the development of sustainable tourism offers. Partially confirmed Hypothesis 2 showed a more significant difference in the positive attitudes of the middle-aged group, which indicates the need for careful marketing communication in relation to other age groups. Confirming the Hypothesis 3 has highlighted the clearer perception of local residents who are employed in the tourism sector about the advantages and disadvantages of tourism development. The Hypothesis 4 regarding significant monitoring of the developments in the tourism market of highly educated residents and resident-employees in the tourism sector, public services, culture and education in relation to other comparable groups has been confirmed. The rejection of the Hypothesis 5 shows that the place of residence does not significantly affect the views of local residents about the development of

  17. Sustainability of Marketing Food Crops through the Internet in Lagos ...

    African Journals Online (AJOL)

    abdulaphyz

    commerce for marketing and purchasing of agricultural commodities. This study assessed continued success of communicating food crops through the. Internet and by extension e-commerce (virtual retail stores). This becomes imperative .... If sellers and consumers' intention to make use of the Internet for marketing or ...

  18. Improving access to livestock markets for sustainable rangeland ...

    African Journals Online (AJOL)

    Productivity of rangelands in Kenya is affected by increasing crop farming especially in more fertile range areas. Among the key factors driving the encroachment of crops on rangelands are the changing opportunities brought about by markets. We hypothesize that the existing market inefficiencies characterizing livestock ...

  19. Sustainable food consumption in urban Thailand: an emerging market?

    NARCIS (Netherlands)

    Kantamaturapoj, K.

    2012-01-01

    The food market in Bangkok has developed from a purely traditional one to a combination between traditional and modern sectors. In 1970s and earlier, fresh markets accounted for a hundred percent of food shopping in Bangkok. From that time on, the modern food retails in Bangkok has rapidly spread

  20. Does Sustainability Reporting have Sustenance? A Marketing Ploy or Management Tool

    OpenAIRE

    Halil D. Kaya; Julia S. Kwok; Elizabeth C. Rabe

    2015-01-01

    Sustainability efforts encompass economic, social and environmental management. After decades of promoting such causes, sustainability finally has moved up to the boardroom agenda per PricewaterhouseCooper 2012 report. As companies incorporate sustainability into business strategy, it is crucial for accountants and financial managers to capture the financial implications of those sustainable practices. This case provides an in-depth review of current reporting and measurement of sustainable p...

  1. Relationship Marketing - Best Practice in the Banking Sector

    Directory of Open Access Journals (Sweden)

    Cătălina Chirica

    2013-02-01

    Full Text Available This paper aims to highlight best practice in relationship marketing because of adjusted companies’ strategies in a turbulent, unstable, and dynamic economic environment. By best practice, we understand specific marketing tools and strategies built upon real needs and heterogeneous consumer preferences, addressed directly in a relevant way, aiming at clients’ long-term retention. We should also take into consideration the highly competitive market, with rapid changes in purchase and consumption behavior, while the ever-increasing degree of technology changes fundamentally not only the speed, but also the information content. Since past years we can talk about consumer behavior analysis based on multiple criteria, including the emotional or moral components, consumers’ expectations, and life style, as understanding such variables is the main pillar of relationship marketing. The main objectives rely upon building long-term relations, client retention, and loyalty. As part of marketing efforts, the communication component has an increasingly important role, approaching niches with tailored messages, inviting clients to open dialogue. Economic changes, extensive use of technology, migration towards online and optimization of communication channels opened the doors for digital era, when relationship marketing and client relationship management (CRM represent not a merely working premise, but an essential ground. Best practice in relationship marketing proves that this cannot be applied in any way and at any time, as this paper highlights the main components of building and implementing such a system.

  2. Sustainable landscaping practices for enhancing vegetation establishment.

    Science.gov (United States)

    2016-02-01

    Soil compaction can severely limit the success of vegetation establishment. Current grading and landscaping : practices commonly produce compacted soils of varied textures and profiles within SHA medians and roadsides, : resulting in limited capacity...

  3. SUSTAINABLE BUSINESS COMPETITIVENESS: TRANSLATING CONCEPT INTO PRACTICE

    Directory of Open Access Journals (Sweden)

    Idqan Fahmi

    2012-09-01

    Full Text Available Normal 0 false false false EN-US X-NONE X-NONE Globalization has proven to spur economic growth for many countries in the world. It has, however, also negative impacts in terms of widening income gap, environmental degradation etc. such that many are worried that the growth will not be sustainable. Triple bottom line was introduced to make the economic growth and company competitiveness more sustainable. Although to define the concept is easy, to make it implemented, especially by developing countries, is another matter. Education and research track by universities is suggested to be one best way to accelerate the implementation of the concept. A case of Graduate Program of Management and Business (MB-IPB is used to illustrate the attempt.   Keywords: Sustainable Business Competitiveness, Triple Bottom Line, MB-IPB, 3Ps   /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

  4. Sustainable living in a Chinese city. Analysis and support for market-conscious urban planning

    NARCIS (Netherlands)

    Hu, H.|info:eu-repo/dai/nl/34295623X

    2014-01-01

    In the transition from a state-led industrial to a market-driven post-industrial urban economy, China’s planners are facing challenges in building sustainable living environment for the rapidly increasing and wealthier urban population.Citizens are the end-users of the sustainable city. Their

  5. Education for sustainable development (ESD) : exploring theoretical and practical challenges

    NARCIS (Netherlands)

    dr. Frans Meijers; Helen Kopnina

    2014-01-01

    Purpose: This article aims to explore the challenges posed by the conceptual framework and diversity of practice of education for sustainable development (ESD). The implications of plurality of ESD perspectives and methodological approaches as well variations in ESD practice will be addressed.

  6. Perspectives on green marketing and green businesses for sustainable development

    Directory of Open Access Journals (Sweden)

    Cristian Ionuț LAZĂR

    2017-07-01

    Full Text Available Environmental issues have modified the way businesses compete in the marketplace, forcing them to adapt their strategic planning process to new legal, social, and economic requirements. In the long run, an essential advantage of green marketing is that it allows a company to have access to a market that is continuously developing, having a competitive advantage compared to other companies. This paper aims to analyse the meaning of the green marketing concept and to present an overview on the efforts made by companies worldwide to turn into green businesses.

  7. Integration of mathematical models in marketing theory and practice

    Directory of Open Access Journals (Sweden)

    Ioana Olariu

    2012-12-01

    Full Text Available This article is a theoretical approach on the main mathematical models used in marketing practice. Application of general systems theory in marketing involves setting behavior assumptions as models of various processes.These models have, on the one hand, to describe the interactions between ambiance and system factors, and, secondly, to identify causal dependencies existing in these interactions.Since the models are the means by which possible solutions can be drawn consequences, they occupy a central role in the design of a system to solve a marketing problem.The model is a simplified representation which is described and conceptualized phenomena and real life situations.The purpose of a model is to facilitate understanding of the real system. Models are widely used in marketing, it takes different forms that facilitate understanding the realities of marketing.

  8. Sustainable food consumption in urban Thailand: an emerging market?

    OpenAIRE

    Kantamaturapoj, K.

    2012-01-01

    The food market in Bangkok has developed from a purely traditional one to a combination between traditional and modern sectors. In 1970s and earlier, fresh markets accounted for a hundred percent of food shopping in Bangkok. From that time on, the modern food retails in Bangkok has rapidly spread since the late 1990s. Many chain stores of the transnational supermarkets such as Carrefour, Tesco Lotus, and Casino are discovered everywhere in Bangkok. These multinational supermarkets have global...

  9. Conservation and Sustainable Development: Linking Practice and ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    2012-01-01

    Jan 1, 2012 ... The links between policy and practice in natural resource management are often depicted as a cyclical and rational process. In reality, policy making and implementation are often irrational, unpredictable and highly political. Many science- and knowledge-based institutions undertake rigorous research with ...

  10. Practice Architectures and Sustainable Curriculum Renewal

    Science.gov (United States)

    Goodyear, Victoria A.; Casey, Ashley; Kirk, David

    2017-01-01

    While there are numerous pedagogical innovations and varying forms of professional learning to support change, teachers rarely move beyond the initial implementation of new ideas and policies and few innovations reach the institutionalized stage. Building on both site ontologies and situated learning in communities of practice perspectives, this…

  11. SUSTAINED LIVEABILITY: A FRAMEWORK BEYOND ENERGY CONSCIOUS BUILDING CONSERVATION OF MARKET HALLS

    Directory of Open Access Journals (Sweden)

    Neveen Hamza

    2017-11-01

    Full Text Available Market halls are commonly found in  contexts of cultural and heritage value. Positioned in urban centres and transport networks, these unique buildings were originally constructed in the 19th century to ensure better food distribution in growing European cities, then copied to other territories such as Egypt.  We argue that leaving market halls, with their large spanning structures and indoor open space, for dilapidation is a lost opportunity for sustaining community engagement, and educating the public on the original sustainability, neighbourhood regeneration and cultural thinking that underpinned these buildings. The proposed framework extends current sustainable ‘heritage conservation frameworks’ beyond concepts of adding renewable energy technologies, recycling and sustainable goods movement,  to ‘sustaining liveability and social inclusion’. We argue that market halls offer the opportunities to merge the daily activities of buying and selling food with creating local creative economies such as culinary art exhibitions, and culinary schools. The paper consists of two parts: the first discusses the historical urban context of market halls in Cairo; the second proposes a sustainable heritage conservation model for market halls.

  12. Does social marketing provide a framework for changing healthcare practice?

    Science.gov (United States)

    Morris, Zoë Slote; Clarkson, Peter John

    2009-07-01

    We argue that social marketing can be used as a generic framework for analysing barriers to the take-up of clinical guidelines, and planning interventions which seek to enable this change. We reviewed the literature on take-up of clinical guidelines, in particular barriers and enablers to change; social marketing principles and social marketing applied to healthcare. We then applied the social marketing framework to analyse the literature and to consider implications for future guideline policy to assess its feasibility and accessibility. There is sizeable extant literature on healthcare practitioners' non-compliance with clinical guidelines. This is an international problem common to a number of settings. The reasons for poor levels of take up appear to be well understood, but not addressed adequately in practice. Applying a social marketing framework brings new insights to the problem." We show that a social marketing framework provides a useful solution-focused framework for systematically understanding barriers to individual behaviour change and designing interventions accordingly. Whether the social marketing framework provides an effective means of bringing about behaviour change remains an empirical question which has still to be tested in practice. The analysis presented here provides strong motivation to begin such testing.

  13. The Marine Stewardship Council (MSC) and the Making of a Market for ‘Sustainable Fish’

    DEFF Research Database (Denmark)

    Ponte, Stefano

    2012-01-01

    Market-based instruments of fishery governance have been promoted in the past two decades on the basis of two widespread expectations: that complying with sustainability standards will lead to environmental benefits; and that certifications will not discriminate against specific social groups...... the market for ‘sustainable fish’, but success has been accompanied by serious challenges. The MSC has so far failed to convincingly show that its certification system has positive environmental impacts, and it has marginalized Southern fisheries, especially in low-income countries. As an institutional...... solution to the global fishery crisis, the MSC seems to be better tuned to the creation of a market for ‘sustainable fish’ rather than ‘sustainable fisheries’....

  14. A call for sustainable practice in occupational therapy.

    Science.gov (United States)

    Dennis, Carole W; Dorsey, Julie A; Gitlow, Lynn

    2015-06-01

    The ability of the earth to sustain health among humans and in the natural world is under threat from overpopulation, environmental degradation, and climate change. These global threats are anticipated to harm health and human occupation in many direct and indirect ways. Strategies are needed to mitigate the effects of these threats and to build individual and community capacities to foster resilience. This paper links issues of sustainability with occupational therapy philosophy and discusses how employing a sustainability lens with professional reasoning can help practitioners integrate sustainability into their practice. Human occupation is inseparable from the environments in which people live. Human occupation has caused the current environmental crisis, and targeted human action is required to safeguard future health and well-being. Occupational therapists have an ethical obligation to use professional reasoning strategies that, taken collectively, can help to build a sustainable and resilient future.

  15. Entomological Opportunities and Challenges for Sustainable Viticulture in a Global Market.

    Science.gov (United States)

    Daane, Kent M; Vincent, Charles; Isaacs, Rufus; Ioriatti, Claudio

    2018-01-07

    Viticulture has experienced dramatic global growth in acreage and value. As the international exchange of goods has increased, so too has the market demand for sustainably produced products. Both elements redefine the entomological challenges posed to viticulture and have stimulated significant advances in arthropod pest control programs. Vineyard managers on all continents are increasingly combating invasive species, resulting in the adoption of novel insecticides, semiochemicals, and molecular tools to support sustainable viticulture. At the local level, vineyard management practices consider factors such as the surrounding natural ecosystem, risk to fish populations, and air quality. Coordinated multinational responses to pest invasion have been highly effective and have, for example, resulted in eradication of the moth Lobesia botrana from California vineyards, a pest found in 2009 and eradicated by 2016. At the global level, the shared pests and solutions for their suppression will play an increasing role in delivering internationally sensitive pest management programs that respond to invasive pests, climate change, novel vector and pathogen relationships, and pesticide restrictions.

  16. Sustainable Markets Investment Briefings: the regulatory taking doctrine

    Energy Technology Data Exchange (ETDEWEB)

    Cotula, Lorenzo

    2007-08-15

    This is the third of a series of briefings which discuss the sustainable development issues raised by legal arrangements for the protection of foreign investment. The briefings are based on legal research by IIED and its partners. The goal is to provide accessible but accurate information for human rights, development and environmental organisations working on issues raised by foreign investment in low- and middle-income countries. Briefing 3 introduces one of the most controversial legal doctrines of investment law – 'regulatory taking' – and sets out its implications for sustainable development.

  17. Global Voyeurism or Sustainable Ethical Practice?

    Science.gov (United States)

    Finn, Cris; Coast, Mary Jo

    2017-10-24

    This is a conceptual article exploring global voyeurism and service, overlaying ethical considerations in service within the profession of forensic nursing. Key elements considered include examining and reflecting on personal motivations, benefits, and consequences of service when viewed through an ethical perspective. Through this article we seek to examine the relationships between poverty tourism and service, while better supporting individual forensic nurses in their quest to align their actions with the ethical and practice comportment standards within the profession of nursing service globally. We include definition of terms, including professional identity, ethics and social justice, poverty tourism and voyeurism, global and professional service, cultural humility, partnerships, and trusting relationships. We conclude with implications, and considerations for forensic nursing.

  18. Improving Access to Livestock Markets for Sustainable Rangeland ...

    African Journals Online (AJOL)

    inefficiencies such as middlemen rent-seeking behavior, government taxes and fees imposed on cattle trekkers, high transport costs, lack of market infrastructure, financial and ...... Let Them Eat Sugar: Life and Livelihood in Kenya's Tana Delta. In H. Healy, J. Martínez-Alier, L. Temper, M. Walter, & J. F. Gerber (Eds.), ...

  19. Dissemination of the Linked-benefit Strategy in Sustainable Marketing

    NARCIS (Netherlands)

    Wever, R.; Goemans, M.; Bork, S.

    2009-01-01

    Multinationals wanting to sell eco-friendly products are advised by the green-marketing literature to apply a socalled linked-benefit strategy [1, 2, p.121], which describes attributes of a product (or service) that are positive for the environment and links those to benefits for the consumer (e.g.

  20. Sustainable systems rating program: Marketing ``Green`` Building in Austin, Texas

    Energy Technology Data Exchange (ETDEWEB)

    1991-12-01

    Four major resource issues for home construction were identified: water, energy, materials, and waste. A systems flow model was then developed that tracked the resource issues through interactive matrices in the areas of sourcing, processing, using, and disposing or recycling. This model served as the basis for a rating system used in an educational and marketing tool called the Eco-Home Guide.

  1. Marketing's contribution of the sustainability of pastoralism: evidence from Ethiopia

    NARCIS (Netherlands)

    Tessema, W.K.

    2012-01-01

    Pastoralists are people who, for their livelihood, depend on livestock raising using the natural pasture. Sustainability of pastoralist production is important for their livelihood as well as to the supply of animal-based protein. However, concerns with the pastoralist production system have also

  2. Implementing Environmental Practices for Accomplishing Sustainable Green Supply Chain Management

    Directory of Open Access Journals (Sweden)

    Minkyun Kim

    2017-07-01

    Full Text Available With the emergence of environmental protection as a global issue, implementing environmental practices for sustaining green supply chain management (GSCM has received a lot of attention. This study investigates the impact of integration with suppliers and supply disruption risk on environmental practices. It also examines the role of supplier integration and supply disruption risk on performance. Finally, it investigates the relationship between environmental practices and performance in order to sustain green supply chains. Based on 272 survey responses from supply and purchase managers, our research results support the positive impact of integration with suppliers and the negative impact of supply disruption risk on the adoption of environmental practices. Furthermore, they provide empirical evidence that environmental practices and integration with suppliers are positively associated with performance, while supply disruption risk is negatively associated with performance. This study identifies antecedents and establishes a research framework of GSCM. More importantly, it provides meaningful insights to managers regarding the implementation of environmental practices related to other supply chain practices for sustaining green supply chains.

  3. Sport Practice Tourism: a segment of the Sport Tourism Market

    OpenAIRE

    Carvalho, Pedro G.; Lourenço, Rui,

    2008-01-01

    Sport Tourism represents the knowledge and the group of practices where Sport and Tourism became interdependent. This overlapping area turns clearly at two levels that might be named by Sport Tourism Spectacle and Sport Tourism Practice. According to Pigeassou [9] the foundations of sport tourism do not consist purely of classifying sport tourism activities using categories employed in sport activities. In this article we provide a theoretical framework for the understanding of the market seg...

  4. Examining Marketing Journals' Publication Process and Reviewer Practices

    Science.gov (United States)

    Seiler, Vicky L.; Reisenwitz, Timothy H.; Schibrowsky, John A.

    2011-01-01

    This study examines reviewer practices at 11 marketing journals. The results for the top three journals are compared to eight comparable journals that are typically considered to be non-top-tier journals. The results suggest that the reviewers and the review processes at the top journals differ significantly from those of the non-top-tier…

  5. Marketing evidence-based practice: what a CROC™!

    Science.gov (United States)

    Boyington, Alice R; Ferrall, Sheila M; Sylvanus, Terry

    2010-10-01

    Nurses should be engaged in evidence-based practice (EBP) to ensure that nursing care is efficient and effective. This article describes one cancer center's use of the Marketing Mix framework to educate staff nurses with the CROC™: Clinging Rigidly to Outdated Care campaign. As a result of the campaign, five EBP projects have been initiated in the cancer center.

  6. Market Orientation Practices and Effects on Organizational Performance

    OpenAIRE

    Haim Hilman; Narentheren Kaliappen

    2014-01-01

    Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace. Thus, this research inspects the respective links between the dimensions of (a) competitor orientation and (b) customer orientation and performance in the context of hotels in Malaysia. Data were gathered through self-administrated mail questionnaires directe...

  7. How Local Market Pressures Shape Leadership Practices: Evidence from Chile

    Science.gov (United States)

    Carrasco, Alejandro; Fromm, Germán

    2016-01-01

    Chile is well known worldwide for its extensive use of market-driven mechanisms in education. Using a case study strategy in three schools, this paper shows that "universal" voucher system and mixed provision (co-existence of subsidised private and state-funded schools) policies are reshaping school management practices. The paper draws…

  8. Gascoyne Growers Market: a sustainable health promotion activity developed in partnership with the community.

    Science.gov (United States)

    Payet, Jennifer; Gilles, Marisa; Howat, Peter

    2005-10-01

    To explore the social, health and economic impact of a farmers' market on a small rural community in the north of Western Australia. Qualitative and quantitative research using a random structured intercept survey, and focus group interviews around four domains of social capital: economic impact, governance and capacity building, healthy public places and social and civic participation. The Gascoyne Growers Markets in Carnarvon. One hundred consumers and 28 market stallholders. Consumers demonstrated community pride and an increase in fruit and vegetable consumption since they commenced shopping at the markets. The stallholders appear to have gained economically, professionally and socially from the market experience. The Gascoyne Growers Markets demonstrate a sustainable health promotion activity developed in partnership with the community. It has contributed to the local economy, providing local quality fruit and vegetables directly to the community while also increasing social capital and creating a healthy public space.

  9. The Evolution of Relationship Marketing (RM Towards Customer Relationship Management (CRM: A Step towards Company Sustainability

    Directory of Open Access Journals (Sweden)

    Samsudin Wahab

    2011-01-01

    Full Text Available This paper provides an overview of relationship marketing (RM and how it evolves to customer relationship management (CRM. Since marketing continuum is the basic concept for relationship marketing it is apt that marketing continuum is explained first. The reviewed literature than discussed the evolution of marketing from the four P’s principle towards more challenge structure combining environment factors and global market scenario ending with customer relationship management philosophy. This paper developed from the rational theories that are very relevant for the practitioners’ who are alert to the environmental changes. This paper ends with more applicable of customer relationship management concepts that are most recent tools to be considered for company growth and sustainability in the millennium age.

  10. Sustainable supply chain management practices in Indian automotive industry

    DEFF Research Database (Denmark)

    Mathivathanan, Deepak; Kannan, Devika; Haq, A. Noorul

    2018-01-01

    among these practices in the automotive industry, nor from an Indian perspective. The current study aims to give a better understanding of the interrelated influences among SSCM practices with a particular look at the automotive industry. Our research presents views from multiple stakeholders, including...... into the traditional supply chain and that help an industry shift towards a sustainable supply chain are called SSCM practices. Firms have difficulty identifying the most useful practices and learning how these practices impact each other. Unfortunately, no existing research has studied the interrelated influences...... with the above-mentioned stakeholders, we find interinfluences and the prominence of the identified practices. A prominence causal relationship diagram is obtained depicting the cause groups and the effect groups of the practices. The differences and similarities between individual perspectives and combined...

  11. Innovation Level of Sustainable Practices Adopted in Industrial Enterprises

    OpenAIRE

    Simone Sehnem

    2016-01-01

    This research aimed to identify the level of innovation of sustainable practices by industrial companies. This is a descriptive study that made use of a questionnaire answered by 50 industrial companies. The results show that environmental practices at full level by 68% of businesses are monitoring the risks and opportunities for the organization's activities due to climate change; 56% of companies surveyed are waste separation; followed by the realization of related health and safety trainin...

  12. Structuring Tensions and Key Relations of Montreal Seasonal Food Markets in the Sustainability Transition of the Agri-Food Sector

    Directory of Open Access Journals (Sweden)

    René Audet

    2017-02-01

    Full Text Available In cities across the world, local food networks aim to make food systems more sustainable and secure for all. As part of that effort, some of these networks also seek to introduce social innovation in the mode of selling food, namely as a way to initiate a broader transition of the sector. Based on two years of action research conducted together with promoters of Montreal’s seasonal markets, this article offers an account of the co-constructed narrative of a transition of the agri-food sector. On the one hand, transition theory anticipates that the transition to sustainability of the agri-food sector would depend on the protection and empowerment of innovative ‘niches’ that are facing the locked-in structure of the agri-food ‘sociotechnical regime’. Yet, on the other hand, the seasonal markets do not fit well in this portrait: they are shown to evolve at the intersection of the sociotechnical regime and innovative niches. For this reason, they are subject to regime rules and become difficult to protect as an entity. As such, seasonal markets face ‘structuring tensions’ that generate both practical dilemmas and innovative solutions in their modes of organization. These solutions, however, rely on webs of resources and supports that constitute ‘key relations’ for unlocking the agri-food regime rules. It is through managing these tensions and relations that the seasonal markets end up reconfiguring social and material relations and providing solutions for food security and a more sustainable food system. Therefore, we argue that the structuring tension and key relation concepts are useful for understanding the dynamics of social innovation in the transition to sustainability in food systems.

  13. Use of market data to assess bushmeat hunting sustainability in Equatorial Guinea.

    Science.gov (United States)

    Allebone-Webb, S M; Kümpel, N F; Rist, J; Cowlishaw, G; Rowcliffe, J M; Milner-Gulland, E J

    2011-06-01

    Finding an adequate measure of hunting sustainability for tropical forests has proved difficult. Many researchers have used urban bushmeat market surveys as indicators of hunting volumes and composition, but no analysis has been done of the reliability of market data in reflecting village offtake. We used data from urban markets and the villages that supply these markets to examine changes in the volume and composition of traded bushmeat between the village and the market (trade filters) in Equatorial Guinea. We collected data with market surveys and hunter offtake diaries. The trade filters varied depending on village remoteness and the monopoly power of traders. In a village with limited market access, species that maximized trader profits were most likely to be traded. In a village with greater market access, species for which hunters gained the greatest income per carcass were more likely to be traded. The probability of particular species being sold to market also depended on the capture method and season. Larger, more vulnerable species were more likely to be supplied from less-accessible catchments, whereas there was no effect of forest cover or human population density on probability of being sold. This suggests that the composition of bushmeat offtake in an area may be driven more by urban demand than the geographic characteristics of that area. In one market, traders may have reached the limit of their geographical exploitation range, and hunting pressure within that range may be increasing. Our results demonstrate that it is possible to model the trade filters that bias market data, which opens the way to developing more robust market-based sustainability indices for the bushmeat trade. ©2011 Society for Conservation Biology.

  14. Leveraging best practices to promote health, safety, sustainability, and stewardship.

    Science.gov (United States)

    Weiss, Marjorie D

    2013-08-01

    Strategically leveraging health and safety initiatives with sustainability and stewardship helps organizations improve profitability and positively impact team member and customer attachment to the organization. Collective efficacy enhances the triple bottom line: healthy people, healthy planet, and healthy profits. The HS(3)™ Best Practice Exchanges group demonstrated that collective efficacy can leverage the social cohesion, communication channels, and activities within workplaces to promote a healthy, sustainable work culture. This in turn (1) protects the health and safety of workers, (2) preserves the natural environment, and (3) increases attachment to the organization. Community-based participatory research using the Attach21 survey assessed the progress of these companies in their efforts to integrate health, safety, sustainability, and stewardship. Monthly Best Practice Exchanges promoted collective efficacy by providing support, encouragement, and motivation to share and adopt new ideas. Copyright 2013, SLACK Incorporated.

  15. Sustainability policy and effects on practices in the remediation field

    Science.gov (United States)

    Hou, D.; Al-Tabbaa, A.

    2012-12-01

    Land is not only a critical component of the earth's life support system, but also a precious resource and an important factor of production in economy. However, historical industrial operations have caused a huge stockpile of contaminated land that is only slowly being remediated. After several decades of clean-up efforts, there are still an estimated 294,000 contaminated sites in the US and over 300,000 hectares of potentially contaminated land in the UK. It is imperative to develop technical solutions as well as socioeconomic and political instruments to achieve sustainable restoration of contaminated land. The inclusion of sustainability in decision making provides an opportunity to integrate a wide range of considerations: risk control, brownfield regeneration, carbon footprint, water footprint, renewable energy, etc. This study explores the behavior patterns and driving forces behind sustainable practices in remediation, aiming at advancing our understanding of the fundamental relationships among changing natural and manipulated geological environments, sustainability, and technology choices. A large-scale survey is being conducted in the US and UK to study behaviour and decision making issues from a stakeholder perspective. Historically stakeholder theories have been extensively applied to study organization management issues in the academia. This study intends to apply stakeholder theories to engineering practice and sustainability science studies. Pilot test results found that sustainability considerations are widely adopted and in a wide variety of ways. Site owners and regulators are found to be most influential in the decision making process. There is no lack of incentives to adopt sustainability practices, but various factors, such as lack of resources and cost considerations, are still considered impeding factors. At the time of the 2012 AGU meeting, further results from the survey will be available.

  16. Sustainability of egg production in the United States--the policy and market context.

    Science.gov (United States)

    Mench, J A; Sumner, D A; Rosen-Molina, J T

    2011-01-01

    The US egg industry is being pressured from many directions to change its production practices, particularly to address concerns about hen welfare in conventional cage systems. Responding to similar pressures, in 1999, the European Union banned conventional laying cages starting in 2012. This now impending European ban has led to the development of several alternative housing systems. These include noncage systems like aviaries and modified (enriched or furnished) cages that include perches, areas in which the hens can forage and dustbathe, and nests. Understanding the European experience is valuable as the United States considers the future direction of the egg industry. In the United States, the proportion of eggs produced in alternative systems is small (less than 5% of output) but growing, in part due to market and political incentives for systems that provide hens with more behavioral freedom than conventional cages. Animal welfare, however, is only one element of a sustainable production system. Other elements include those related to public values, the environment, economics, worker health, and food safety and quality. Eggs are a primary source of animal protein globally, and the United States is the third largest producer of eggs in the world, behind China and the European Union. The national table egg flock comprises about 280 million hens housed in all regions but with approximately 60% of eggs produced in the 10 leading states. Adopting new housing systems will have substantial effects on costs and other aspects of egg production on both a regional and national scale, with some positive effects but also potential negative effects that need to be carefully considered. This paper discusses the US egg industry in the context of legislation and standards related to hen housing systems. It also addresses initiatives by retailers, nongovernmental organizations, and private certification organizations to shape production practices in the egg industry as well as

  17. Transition to Sustainable Fertilisation in Agriculture, A Practices Approach

    NARCIS (Netherlands)

    Huttunen, Suvi; Oosterveer, Peter

    2017-01-01

    It is argued that sustainability transition in agriculture requires a shift from a regime oriented towards increasing agricultural productivity to a regime in which the environmental and social effects of production are regarded as central. Practice theories represent an emerging perspective on

  18. The Implementation of Sustainability Practices in Portuguese Higher Education Institutions

    Science.gov (United States)

    Aleixo, Ana Marta; Azeiteiro, Ulisses; Leal, Susana

    2018-01-01

    Purpose: The purpose of this work is to analyze the current state of implementation of sustainability development (SD) in Portuguese higher education institutions (HEIs). Design/methodology/approach: A questionnaire was developed to measure the level of implementation of SD practices in HEIs as well as the number of rankings, certifications and…

  19. Contribution of Stock Control Practices to the Sustainability of ...

    African Journals Online (AJOL)

    This work evaluated the stock control practices and its contributions to the effective management and sustainability in hospitality establishments within Umuahia North and Umuahia South L.G.A. The data for this research was collected using a questionnaire. Simple percentages were used to analyze the data generated for ...

  20. Challenges and Sustainability Practices of Frontier Schools in Montana

    Science.gov (United States)

    Morton, Claudette; Harmon, Hobart L.

    2011-01-01

    This article reports the findings of a study commissioned by the Montana Small Schools Alliance to explore the challenges and sustainability practices of frontier schools. A Montana frontier school is defined as a school district with 200 or fewer students with its attendant community located in a county with five or fewer people per square mile.…

  1. THE INFLUENCE OF SUSTAINABLE DEVELOPMENT PRINCIPLES ON SHAPING THE COMPANIES' MARKETING POLICY

    Directory of Open Access Journals (Sweden)

    Lavinia Dovleac

    2015-05-01

    Full Text Available Today, consumers do not just buy brands, but also buy company philosophies and policies. Worldwide studies have shown that customers tend to favour companies that are perceived to be socially and environmentally responsible. For that, companies need to face the challenge of evaluating their product and service portfolios, as well as the way these products and services are created, produced and marketed. The question is how to integrate marketing strategy and sustainable development principles for the company success. This paper aims to discover how hard young consumers are influenced in their buying decision by the companies’ preoccupations for sustainable development.

  2. Mapping the Indicators. An Analysis of Sustainable Development Requirements of Selected Market Mechanisms and Multilateral Institutions

    DEFF Research Database (Denmark)

    Arens, Christof; Mersmann, Florian; Beuermann, Christiane

    in achieving sustainable development based on their national development priorities and strategies. However, complying with the second objective turned out to be problematic. Registered projects appeared that had no proven sustainable development benefits, or even perceived negative impacts. Consequently....... A robust assessment of the impact of sustainable development in CDM projects is important to ensure the social and ecological integrity of the mechanism and compliance with the objectives of sustainable development as stated in the Kyoto Protocol. Research and best practice experience into how sustainable...... development issues are integrated into mitigation actions through the CDM Sustainable Development Tool and other respective standards can help inform the development of Nationally Appropriate Mitigation Actions and future mechanisms on sustainable development assessment methods. As sustainable development...

  3. How Can High-Biodiversity Coffee Make It to the Mainstream Market? The Performativity of Voluntary Sustainability Standards and Outcomes for Coffee Diversification.

    Science.gov (United States)

    Solér, Cecilia; Sandström, Cecilia; Skoog, Hanna

    2017-02-01

    This article investigates the outcomes of mainstream coffee voluntary sustainability standards for high-biodiversity coffee diversification. By viewing voluntary sustainability standards certifications as performative marketing tools, we address the question of how such certification schemes affect coffee value creation based on unique biodiversity conservation properties in coffee farming. To date, the voluntary sustainability standards literature has primarily approached biodiversity conservation in coffee farming in the context of financial remuneration to coffee farmers. The performative analysis of voluntary sustainability standards certification undertaken in this paper, in which such certifications are analyzed in terms of their effect on mutually reinforcing representational, normalizing and exchange practices, provides an understanding of coffee diversification potential as dependent on standard criteria and voluntary sustainability standards certification as branding tools. We draw on a case of high-biodiversity, shade-grown coffee-farming practice in Kodagu, South-West India, which represents one of the world's biodiversity "hotspots".

  4. How Can High-Biodiversity Coffee Make It to the Mainstream Market? The Performativity of Voluntary Sustainability Standards and Outcomes for Coffee Diversification

    Science.gov (United States)

    Solér, Cecilia; Sandström, Cecilia; Skoog, Hanna

    2017-02-01

    This article investigates the outcomes of mainstream coffee voluntary sustainability standards for high-biodiversity coffee diversification. By viewing voluntary sustainability standards certifications as performative marketing tools, we address the question of how such certification schemes affect coffee value creation based on unique biodiversity conservation properties in coffee farming. To date, the voluntary sustainability standards literature has primarily approached biodiversity conservation in coffee farming in the context of financial remuneration to coffee farmers. The performative analysis of voluntary sustainability standards certification undertaken in this paper, in which such certifications are analyzed in terms of their effect on mutually reinforcing representational, normalizing and exchange practices, provides an understanding of coffee diversification potential as dependent on standard criteria and voluntary sustainability standards certification as branding tools. We draw on a case of high-biodiversity, shade-grown coffee-farming practice in Kodagu, South-West India, which represents one of the world's biodiversity "hotspots".

  5. Green marketing as a key strategy for sustainable development: A case study of Albanian consumers

    Directory of Open Access Journals (Sweden)

    Anita Gumeni

    2014-05-01

    Full Text Available Recently efforts have been made in order to achieve sustainable development, which consists of social sustainability, economic sustainability and environmental sustainability in order to reach well-being of present and future generations. In our time the concern for environmental topics and sustainable development has been increasing. Accordingly companies are trying to design new strategies for gaining competitive advantage in the marketplace. Green marketing is one of such strategies used by marketers for reaching sustainable development. Companies need to know consumers' attitude and to adapt new marketing solutions with the focus on determining the expectations and satisfying their needs. In this paper we will attempt to examine the attitude of Albanian consumers toward eco-friendly products. The aim of the survey is to gather information from a consumer standpoint. We will apply various statistical analyses to investigate the demographic variable of consumers who are willing to pay an extra price for eco-friendly products. Findings demonstrate that the profile of consumers with a positive attitude towards eco-friendly products was more likely to be young educated women.

  6. Sustaining Public Communication of Geoscience in the Mass Media Market

    Science.gov (United States)

    Keane, Christopher

    2017-04-01

    Most public communication about geoscience is either performed as a derivative of a research program or as part of one-off funded outreach activities. Few efforts are structured to both educate the public about geoscience while also attempting to establish a sustainable funding model. EARTH Magazine, a non-profit publications produced by the American Geosciences Institute, is a monthly geoscience news and information magazine geared towards the public. Originally a profession-oriented publication, titled Geotimes, the publication shifted towards public engagement in the 1990s, completing that focus in 1998. Though part of a non-profit institute, EARTH is not a recipient of grants or contributions to offset its costs and thus must strive to "break even" to sustain its operations and further its mission. How "break even" is measured in a mission-based enterprise incorporates a number of factors, including financial, but also community impact and offsets to other investments. A number of strategies and their successes and failures, both editorially in its focus on audience in scope, tone, and design, and from an operational perspective in the rapidly changing world of magazines, will be outlined. EARTH is now focused on exploring alternative distribution channels, new business models, and disaggregation as means towards broader exposure of geoscience to the widest audience possible.

  7. Green dentistry: the art and science of sustainable practice.

    Science.gov (United States)

    Mulimani, P

    2017-06-23

    Dentistry is highly energy and resource intensive with significant environmental impact. Factors inherent in the profession such as enormous electricity demands of electronic dental equipment, voluminous water requirements, environmental effects of biomaterials (before, during and after clinical use), the use of radiation and the generation of hazardous waste involving mercury, lead etc have contributed towards this. With rising temperatures across the world due to global warming, efforts are being made worldwide to mitigate the effects of environmental damage by resorting to sustainability concepts and green solutions in a myriad of ways. In such a scenario, a professional obligation and social responsibility of dentists makes it imperative to transform the practice of dentistry from a hazardous to a sustainable one, by adopting environmental-friendly measures or 'green dentistry'. The NHS in the UK has been proactive in implementing sustainability in healthcare by setting targets, developing guidance papers, initiating steering groups to develop measures and implementing actions through its Sustainable Development Unit (SDU). Such sustainable frameworks, specific to dentistry, are not yet available and even the scientific literature is devoid of studies in this field although anecdotal narratives abound. Hence this paper attempts to present a comprehensive evaluation of the existing healthcare sustainability principles, for their parallel application in the field of dentistry and lays out a blueprint for integrating the two main underlying principles of sustainability - resource use efficiency and eliminating or minimising pollution - in the day-to-day practice. The article also highlights the importance of social values, community care, engaging stakeholders, economic benefits, developing policy and providing leadership in converting the concept of green dentistry into a practised reality.

  8. Smallholder farmers' behavioural intentions towards sustainable agricultural practices.

    Science.gov (United States)

    Zeweld, Woldegebrial; Van Huylenbroeck, Guido; Tesfay, Girmay; Speelman, Stijn

    2017-02-01

    The introduction of sustainable practices is considered a win-win strategy for low-income countries because of its potential to simultaneously improve food security and address environmental issues. Despite the numerous studies that focus on the adoption of technological innovations, little work has been done on the socio-psychological behaviour of farmers with regard to sustainable practices. This study investigates smallholder farmers' intentions towards two practices: minimum tillage and row planting. The decomposed theory of planned behaviour is used as a theoretical framework to analyse the intentions. The findings reveal that attitudes and normative issues positively explain farmers' intentions to adopt both practices. Perceived control also has a positive significant effect on the intention to apply minimum tillage. When the intention is formed, farmers are expected to carry out their intention when opportunities arise. Moreover, perceived usefulness, social capital, and perceived ease of operation are also significant predictors of farmers' attitudes. Furthermore, social capital and training are factors that positively affect the normative issue, which in turn also positively mediates the relationship between training, social capital and intention. Finally, it is shown that neither the perceived resources nor information from the media significantly affect farmers' intentions. This paper thus confirms that social capital, personal efficacy, training and perceived usefulness play significant roles in the decision to adopt sustainable practices. In addition, willingness to adopt seems to be limited by negative attitudes and by weak normative issues. Therefore, to improve adoption of sustainable practices by smallholder farmers, attention should be given to socio-psychological issues. This could lead to improvements in farm productivity and enhance the livelihoods of smallholders. Copyright © 2016 Elsevier Ltd. All rights reserved.

  9. Farmer’s motivation to adopt sustainable agricultural practices

    Directory of Open Access Journals (Sweden)

    Davide Menozzi

    2015-09-01

    Full Text Available The 2014-2020 Common Agricultural Policy (CAP reform defines new rules for farmers including maintenance of the ecological focus area (EFA. Sustainability is also a requirement to meet consumer expectations and a competitive advantage for firms. This paper aims to evaluate the farmers’ intention to implement sustainable practices related to the EFA measure and to the private sustainability schemes proposed by the food industry. The Theory of Planned Behaviour (TPB was applied on a sample of durum wheat producers to analyse intentions 1 to maintain 7% of the arable land as an EFA, and 2 to implement the private sustainability scheme. Structural equation modelling was applied to test for the relative importance of intention determinants. The farmers’ attitude and past behaviour positively affect intentions to implement the EFA, while perceived behavioural control and attitudes predict intentions to adopt the private sustainability scheme. These results suggest possible interventions that public authorities and supply chain leaders might implement to stimulate farmers’ sustainable behaviours. 

  10. Sustainable Urban Development – Compact Cities or Consumer Practices?

    DEFF Research Database (Denmark)

    Jensen, Jesper Ole; Christensen, Toke Haunstrup; Gram-Hanssen, Kirsten

    2011-01-01

    Sustainability in urban planning has a long history and it has been a widespread solution to build high and compact in order to minimise the need for transportation, land use and heating. Recent research, however, points towards the need for a supplementary approach, which includes the consumer...... behaviour of the household. This approach necessarily has to work from below and include the citizens, as it is their daily practices that have to be challenged. This article reviews selected literature and studies on whether compact cities leads to more sustainable cities, and it use lifestyle...

  11. SUSTAINING THE CULTURAL VITALITY OF URBAN PUBLIC MARKETS: A Case Study of Pasar Payang, Malaysia

    Directory of Open Access Journals (Sweden)

    Khalilah Zakariya

    2016-04-01

    Full Text Available The development of a public market in the city planning is pivotal in supporting the growth of the local economy. The market is also a place where the culture of the locals evolves daily. However, the unique qualities of the market are vulnerable to the redevelopment process. This study examines the cultural aspects of Pasar Payang in Terengganu, Malaysia, as one of the well-known markets among the locals and the tourists, which will soon be redeveloped. The aim of this paper is to identify the tangible and intangible qualities of the market, so that it can sustain its cultural qualities in the future. The methods adopted for this study comprise of conducting a survey among 497 visitors, and semi-structured interviews among 19 market vendors. The findings reveal that the cultural vitality of the market can be sustained by strengthening its local identity through its products and culture, providing spaces that can facilitate tourist activities and cultural participation, and enhancing the development of the local businesses.

  12. Monitoring Sustainability Certification of Bioenergy: Impacts of sustainability certification on bioenergy markets and trade

    NARCIS (Netherlands)

    Goh, C.S.; Junginger, H.M.; et al,; Goovaerts, L.

    2013-01-01

    At present numerous biomass and biofuel sustainability certification schemes are being developed or implemented by a variety of private and public organisations. Schemes are applicable to different feedstock production sectors (forests, agricultural crops), different bioenergy products (wood

  13. The Role of Intermediation in the Governance of Sustainable Chinese Web Marketing

    Directory of Open Access Journals (Sweden)

    Yongrok Choi

    2014-06-01

    Full Text Available This paper identifies the factors necessary for the sustainable performance of two Chinese web marketing companies. The companies are Alibaba and its twin, Taobao. This research is based on the structural equation model (SEM. The paper analyzes the core governance factors of Chinese trust (Guanxi from outperforming web marketing mix strategies to determine if Guanxi can be applied to other web community marketing strategies. The empirical tests, in general, show the web marketing mix is important to create values in China. Three other web marketing strategies—communication, content, and commerce incorporate Guanxi with full mediation effects. Some implications concerning trust enhancement by the Chinese government and web companies are suggested.

  14. A multidirectional communication model: implications for social marketing practice.

    Science.gov (United States)

    Thackeray, Rosemary; Neiger, Brad L

    2009-04-01

    The landscape of sending and receiving information has changed dramatically in the past 25 years. The communication process is changing from being unidirectional to multidirectional as consumers are becoming active participants by creating, seeking, and sharing information using a variety of channels and devices. The purpose of this article is to describe how this shift in the communication process- where gatekeepers control the creation and content of information and consumers are less active recipients to one that reflects a multidirectional and more dynamic process with participative consumers-will affect the social marketing process. This shift in communication does not represent an option for social marketers so much as a necessity. As professionals respond to this evolving communication model, the practice of social marketing can remain vibrant as a relevant consumer-oriented approach to behavior change.

  15. Sustainability in architectural heritage: review of policies and practices

    Directory of Open Access Journals (Sweden)

    Sigmund Zvonko

    2016-12-01

    Full Text Available If sustainable development goals are to be achieved, it is necessary to consider refurbishment of architectural heritage buildings as well! As just 1% of buildings in the European Union have been built since 2006, it is essential to turn towards refurbishment of existing buildings if goals of sustainable development are to be achieved. Therefore, this article explores the ways in which sustainable development in construction is encouraged and achieved, especially concentrating on architectural heritage buildings. The idea of sustainable development revolves solely around carbon emissions, and therefore, historic buildings in Europe face the key issue of sustainability. Recently, there has been an increasing interest in reusing existing buildings through refurbishment and adaptive reuse where possible, as building reuse should offer environmental savings over demolition and new construction. In addition, despite popular belief, older buildings are capable of adapting to the new energy efficiency norms. This study explores the possibilities of encouraging complete refurbishment (including both sustainable renovation and strengthening of historical buildings by exploring incentives used in Europe, the USA, Canada and New Zealand. Based on the literature review and best practices, the article concludes with recommendations on how to increase the positive investment flow of private capital into architectural heritage buildings, thus ensuring both preservation of heritage and achievement of sustainable development goals. The findings help both the user of the initiative on gaining insight into the intervention process that can be expected, as well as the local and regional governments interested in boosting adaptive reuse and refurbishment of existing buildings in order to achieve sustainable development goals.

  16. Soil carbon sequestration, carbon markets, and conservation agriculture practices: A hypothetical examination in Mozambique

    Directory of Open Access Journals (Sweden)

    Timoteo E. Simone

    2017-09-01

    Full Text Available Payments for Environmental Services (PES are relatively novel mechanisms whereby the adoption of sustainable management practices by a stakeholder is rewarded by incentives linked to external markets. Adoption of PES for conservation agricultural practices (CAPS by smallholder farmers may provide opportunities to increase household income or cover the technology costs of adoption if the carbon sequestration benefits of CAPS are quantifiable, adoption rates are accelerated and maintained, a mechanism exists whereby carbon sequestration services can be compensated, and carbon offset exchange markets are viable. This research suggests a methodology to examine a PES market for carbon offsets generated by the adoption of CAPS by farmers in Mozambique. Assuming a cumulative adoption of 60% over a 20-year period, revenue from PES market participation to CA adopters was two times higher than revenue earned when disadoption occurred midway through the simulation. Lower adoption targets are associated with higher per household returns when fertilizer rates typical to the region are increased. Establishing and maintaining a sustainable PES system in the study region would require significant investment in time and resources. The lack of on-the-ground institutions or local support for such a program would also challenge successful implementation. Finally, the programs where participant success depends on external markets, such as the hypothetical one suggested here, are subject to the ebb and flow of foreign demand for carbon offsets. Addressing these three broad constraints to a PES/CAPS program in the region would require grass-roots driven policy initiatives with buy-in at multiple social, economic, and political levels.

  17. Academic faculty practices: issues for viability in competitive managed care markets.

    Science.gov (United States)

    Culbertson, R A

    1997-12-01

    This study compares the perspectives of eighteen managed care executives and twenty-four faculty practice executives on critical policy issues related to the managed care marketplace. Market sites studied in 1994 included four major metropolitan areas: Minneapolis-St. Paul, Los Angeles, Philadelphia, and Atlanta. These markets were selected as being representative of communities with descending degrees of managed care involvement, but with significant market activity. Study participants from both managed care systems and faculty practices examined five policy issues: (1) the importance of including academic medical centers in current and future health care plans for marketing purposes; (2) the provision of clinical services that are unique to the academic medical center, that is, unavailable elsewhere in the community; (3) the degree of financial supplement that employers might pay for including an academic medical center; (4) future restructuring of organizations to sustain the educational mission of academic faculty within a viable delivery system; (5) satisfaction of managed care providers with graduates of academic medical centers, as measured by the clinical skills of graduate physicians. The study findings showed little support among managed care plans for paying supplements to include faculty practices in a health care network. Most study participants from managed care systems and academic faculty practices identified limited competencies that are unique to academic centers. Moreover, managed care organizations were only willing to undertake limited restructuring at best to include faculty practices within their networks. General concern about the preparation of resident physicians (especially those in primary care disciplines) for practice within contemporary managed care organizations existed among managed care informants. The results of the study indicate that as traditional funding sources for medical education are reduced, schools require greater

  18. Best Practices in Establishing and Sustaining Consortia in Pharmacy Education.

    Science.gov (United States)

    Danielson, Jennifer; Hincapie, Ana; Baugh, Gina; Rice, Luke; Sy, Erin; Penm, Jonathan; Albano, Christian

    2017-03-25

    Objective. To describe best practices, necessary resources, and success or lessons learned from established consortia in pharmacy education. Methods. Using semi-structured interviews and qualitative analysis, interviews with members of established consortia in pharmacy education were conducted until saturation was reached. Themes were analyzed and meaningful descriptions of consortia characteristics were developed using systematic text condensation. Results. Thirteen interviews were conducted. The primary purpose for forming a consortium was identified as threefold: share ideas/best practices; facilitate collaboration; and perform shared problem-solving. For experiential education consortia, two additional purposes were found: share capacity for practice sites, and promote standardization across programs. When investigating best practices for established consortia, three main themes were identified. These included strategies for: (1) relationship building within consortia, (2) successful outcomes of consortia, and (3) sustainability. Successful outcomes included scholarship and, sometimes, program standardization. Sustainability was linked to structure/support and momentum. Respect was considered the foundation for collaborative relationships to flourish in these consortia. Conclusions. Pharmacy education consortia form through a process that involves relationship building to produce outcomes that promote sustainability, which benefits both pharmacy schools and individual faculty members. Consortium formation is a viable, productive, and often necessary institutional goal for pharmacy schools.

  19. Consumers’ Sense of Farmers’ Markets: Tasting Sustainability or Just Purchasing Food?

    Directory of Open Access Journals (Sweden)

    Elisa Giampietri

    2016-11-01

    Full Text Available Sustainable food consumption has attracted widespread attention over the last decades by scholars, policy makers and consumers. In line with this, farmers’ markets (FMs have the potential to encourage sustainable agricultural production and consumption. By reducing the number of actors and distances along the food chain, these alternative food systems foster the reconnection between farmers and consumers and contribute to different social, economic and environmentally sustainable goals. This paper provides insights into how consumers’ sustainability concerns are related to their motivation for shopping at FMs. By means of a choice experiment, we analyze the determinants of consumers’ preferences for buying apples at FMs. We are particularly interested in understanding how attitudes towards the three sustainability dimensions are related to consumer preferences in this context. We find that consumer attitudes towards direct contact with producers, contributing to farmers’ income, and environmental benefits, can be directly related to product characteristics that are specific to FMs.

  20. Advances in Graduate Marketing Curriculum: Paying Attention to Ethical, Social, and Sustainability Issues

    Science.gov (United States)

    Weber, James

    2013-01-01

    This research explores the impact of coercive, mimetic, and normative isomorphic pressures on the coverage and offering of courses addressing ethical, social, and sustainability issues (ESSI) in business schools' graduate marketing curricula. Data from the Aspen Institute's Beyond Grey Pinstripes program are analyzed to detect if significant…

  1. Creating sustainability : the social construction of the market for organic products

    NARCIS (Netherlands)

    Miele, M.

    2001-01-01

    Creating Sustainability: The Social Construction of the Market for Organic Products

    Chapter N. 1: Reflections on globalisation

    This chapter starts with some reflection on the concept of globalisation and reviews the literature

  2. Values-Based Education for Sustainability Marketers: Two Approaches for Enhancing Student Social Consciousness

    Science.gov (United States)

    Markley Rountree, Melissa; Koernig, Stephen K.

    2015-01-01

    Sustainable development has been a hot button issue for decades, and yet business schools continue to struggle with accessible, meaningful and effective strategies to incorporate the topic into their curricula. To extend the teaching toolbox of educators, we describe two complementary marketing courses that use values-based learning to incorporate…

  3. Secure sustainable seafood from developing countries. Require improvements as conditions for market access

    NARCIS (Netherlands)

    Sampson, G.S.; Sanchirico, J.N.; Roheim, C.A.; Bush, S.R.; Taylor, J.E.; Allison, E.A.; Anderson, J.L.; Ban, N.C.; Fujita, R.; Jupiter, S.; Wilson, J.R.

    2015-01-01

    Demand for sustainably certified wild-caught fish and crustaceans is increasingly shaping global seafood markets. Retailers such as Walmart in the United States, Sainsbury's in the United Kingdom, and Carrefour in France, and processors such as Canadianbased High Liner Foods, have promised to source

  4. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  5. Pricing in the Market of fuel Agri-pellet in the System of the Sustainable Development

    Directory of Open Access Journals (Sweden)

    Liubov P. Galperina

    2015-12-01

    Full Text Available The article analyzes the pricing conditions in the domestic and export market agri-pellet taking into account qualitative characteristics of the fuel market, farm, natural, and institutional and regulatory factors. The comparative characteristic of agri-pellet prices with the prices of other fuels in the context of sustainable development (environmental, sustainability, calorific value, accessibility for the population, as well as energy security. Analyzed the complexity of the formation and development of the internal market demand fuel agri-pellets. The importance of state support for domestic consumption and agropellet determining price targets using the "green" tariff. Priority actions should include: the improvement of the mechanism of the use of "green" tariff for bioenergy, conversion of the CHP in order to use fuel pellets, pellet boilers to provide the municipal sector, stimulating credit policy for establishing pellet boilers in the private sector, tariff policy, explanatory work among the population.

  6. The Development of Petroleum Refining in the World Market Dimensions of Sustainable Development

    Directory of Open Access Journals (Sweden)

    Alexey S. Shapran

    2015-11-01

    Full Text Available The development of petroleum refining in the world market dimensions of sustainable development investigated by the author's interpretation of the OECD model "pressure – state – response", where the pressure parameters proposed use – CO2 emissions, the state parameters – indicators of output and foreign trade refining sector; indicators to community response – (GDP eco-intensity. On the basis of economic and mathematical modeling performed of the adaptation and their value for use in the model parameters, performed a quantitative assessment of the relationship between the key requirements for sustainable development and development of the world petroleum refining market. This approach gave to perform a quantitative assessment of the level and impact of individual factors on the development of world petroleum market in countries with different technological structures.

  7. The Impact of Brands on People, Markets and Society : Build Bridge Bond Method for Sustainable Brand Leadership

    NARCIS (Netherlands)

    Schoppen, Hendrik Sietze

    2017-01-01

    The Impact of Brands on People, Markets and Society Build Bridge Bond Method for Sustainable Brand Leadership Authorized translation of the chapter ‘Impact of brands on people, markets and society’ (prepublication Build Bridge Bond, method for sustainable leadership and building future-proof trust)

  8. Partnership for Market Access; towards a sustainable market-oriented horticultural sector in Uganda

    NARCIS (Netherlands)

    Valk, van der O.M.C.; Nyuabuntu, P.

    2005-01-01

    The Netherlands has taken the initiative for a Partnership on Market Access through meeting quality standards for food and agricultural products, for which a number of countries showed interest. With the respective governments of Kenya, Tanzania, Uganda en Zambia it has been agreed to start a

  9. Unfolding Education for Sustainable Development as Didactic Thinking and Practice

    Directory of Open Access Journals (Sweden)

    Katrine Dahl Madsen

    2013-09-01

    Full Text Available This article’s primary objective is to unfold how teachers translate education for sustainable development (ESD in a school context. The article argues that exploring tensions, ruptures and openings apparent in this meeting is crucial for the development of existing teaching practices in relation to ESD. The article draws on doctoral research involving interviews with researchers and teachers who have collaborated in ESD research and development projects at primary and secondary schools in two different countries, Denmark and Ireland. It is the teachers’ perspectives on the projects which form the analytical foundation; thus, it is the practices as seen from the ‘inside’. Furthermore, ESD practices are considered in a broader societal perspective, pointing to the critical power of the practice lens.

  10. Sustainability and Agenda 21: teaching sustainability ideology and landscape design practice

    Directory of Open Access Journals (Sweden)

    David Jones

    2000-03-01

    Full Text Available This paper reviews the 'Issues in Landscape Sustainability' subject/project that has been devised by Adelaide University's School of Architecture, Landscape Architecture and Urban Design. It has been successfully run in the townships of Strathalbyn (University of Adelaide 1997, Loxton (University of Adelaide 1998, Port Broughton (University of Adelaide 1999a, and Lobethal (University of Adelaide 2000. The subject/project was recently recognised by the Royal Australian Planning Institute (SA Group with a Student Project Award in their 1999 State Awards of Excellence: 'Issues in Landscape Sustainability' is a project that introduces tertiary students to concepts of urban design, community planning, and landscape design with economic implications, woven around the concept of sustainability as contained in the State Government's Agenda 21 Strategy (Anon 1999 p 19. Agenda 21 is about devising policy and practical ideas to address sustainability objectives in communities. This project has focused upon rural communities as a vehicle to involve community and municipal representatives actively, to expose students to both theory and practice, and to serve as an introduction to landscape design principles at a medium level.

  11. THE MODEL OF INTERACTION BETWEEN INSURANCE INTERMEDIARIES AND INSURANCE COMPANIES IN THE ASSURANCE OF SUSTAINABLE DEVELOPMENT OF THE INSURANCE MARKET

    Directory of Open Access Journals (Sweden)

    Nataliia Kudriavska

    2017-11-01

    Full Text Available The purpose of this paper is the investigation of the model of interaction between insurance intermediaries and insurance companies in the assurance of sustainable development of the insurance market. The methodology is based on the new studies and books. It is underlined the importance of potency and effectiveness of this model, its influence on the insurance market stability. It is analysed the European experience and specific of Ukrainian insurance market. The main ways for improving its model and ways of its practical realization are characterized. Results. The problems that exist in the broker market in general are connected with an ineffective state policy. In particular, we can say about the absence of many laws, acts, resolutions, which explain what a broker have to do in case of different problems with insurance companies, another brokers and clients. At the same time, the problem of distrust to national brokers exists. It provokes a decline of the demand for their services and so on. However, it is possible to solve these problems. Practical implications. For this, it is necessary to do some acts. The first one is to implement resolutions that regulate relationships between insurance brokers and insurance companies, clearly regulate the model of its interaction. This model affects the stability of the insurance market in general. The second is to find methods of solving problems of the increase in insurance culture of the population (for example, by the way of advertisement. The third one is to solve problems connected with the appearance of foreign brokers in the insurance market of Ukraine. Actually, the Ukrainian market of insurance brokers is not developed enough. That is why it needs big changes and reforms. Value/originality. Among alternatives of the strategic development of insurance, the method of quick liberalization and gradual development is distinguished. According to the liberal way, it is possible to transfer to the

  12. Influence of pharmaceutical marketing on prescription practices of physicians.

    Science.gov (United States)

    Narendran, Roshni; Narendranathan, M

    2013-01-01

    In India same drug molecules are sold under different brand names by different pharmaceuticals. To persuade the physicians to prescribe their brands pharmaceuticals engage in marketing techniques like giving samples, gifts, sponsoring travel etc. Many countries are striving to reduce the impact of incentives on prescription behaviour. This study explores the influence of pharmaceutical marketing on the prescription practices of doctors in India. There were 103 study subjects - 50 doctors and 53 sales personnel. Data collection was done by a self administered questionnaire. Data were collected on 36 variables which were supposed to influence prescription. The effectiveness of the promotional strategies on prescription behaviour was marked in a seven point Likert scale ranging from "not at all effective" (score=1) to "extremely effective" (score=7). Open ended questions were used to collect qualitative data. Good rapport with the doctor, launch meetings, reputation of the company, quality of the drug and brand names significantly influenced prescription behaviour, while direct mailers, advertisements in journals and giving letter pads and other brand reminders were less effective. Commonly used method of giving samples was not among the twenty most effective methods influencing prescription. Product quality and good company are still factors that influence prescription. Pharmaceutical marketing influences the choice of brands by a physician. The more expensive strategies involved in public relations are more effective. Sending mails and journal advertisements are less effective strategies. How expensive marketing strategies affect cost of the medicines has to be explored further.

  13. Sustainability Attributes in Real Estate Development: Private Perspectives on Advancing Energy Regulation in a Liberalized Market

    Directory of Open Access Journals (Sweden)

    Felipe Encinas

    2018-01-01

    Full Text Available In real estate markets where energy efficiency certificates are not mandatory, such as Santiago in Chile, incorporating solutions that respond to the growing demand for sustainability entails a natural tension between their acceptance as necessary measures and the way they are addressed by the market. Under this mechanism, sustainability attributes have been introduced that are communicated individually through real estate promotion. A methodology consisting of two approaches was utilized to investigate the cross-validation of attributes, in terms of supply and demand, and the evolution of them in 8255 real estate advertisements for the period 2012–2017. Their positioning was more evident in higher-value homes, where they were identified as consolidated attributes, while they are considered innovations at the lower end of the market. However, as evidence suggests, sustainability attributes decline in relative importance over time, ceasing to be considered marks of distinction. This suggests that this model should be reviewed from a public policy perspective, with the understanding that the current voluntary standards must compete with other attributes. At the same time, it is necessary to make progress in the improvement of the obligatory minimum standards with the objective of establishing a more demanding baseline that incentivizes competitiveness in the market.

  14. POPULARIZATION OF AN ECOLOGICAL DIMENSION OF SUSTAINABLE CONSUMPTION USING SENSORY MARKETING

    Directory of Open Access Journals (Sweden)

    Marcin Gębarowski

    2015-09-01

    Full Text Available This publication presents an essence of sustainable consumption and sustainable marketing laying special emphasis on an ecological dimension of those phenomena. There has been also explored the essence of sensory marketing as an innovative concept that constitutes an answer to the demand of experience economy. In the part of this work which relates to market realities, examples of propagating disseminating attitudes were referred to. The primary goal of this article is to point out the possibilities of popularizing an ecological dimension of sustainable consumption through promotional activities taken by business entities. Whereas the secondary goal is to determine the factors conditioning the effective performance of marketing activities involving people’s senses and drawing the society’s attention to proecological behaviours. Among the main determinants the following activities have been identifi ed: coherent appeal to all senses of consumers, the connection of promotional actions with local societies, the formation of an “ecological” community around a brand, the use of an aspect of surprise, the organisation of campaigns which respect the rules of environmental protection.

  15. Project-Based Market Competition and Policy Implications for Sustainable Developments in Building and Construction Sectors

    Directory of Open Access Journals (Sweden)

    Min-Ren Yan

    2015-11-01

    Full Text Available Building and construction sectors are significant contributors to the global economy, but their energy consumption necessitates greater commitment to sustainable developments. There is therefore a growing demand for green innovation in the form of cleaner production and policies to meet the modern requirements of sustainability. However, the nature in which public work is undertaken is in an environment of project-based market competition, whereby contractors routinely bid for contracts under specific project awarding systems, and variations are accompanied with the unique scope of individual projects before the final goods or services are delivered. A comprehensive understanding of the characteristics and contractors’ behavior in systems could help to identify the leverage points of policies. This paper proposes a system dynamics model, with quantitative analysis and simulations, to demonstrate the problems of a system with different project awarding systems and ineffective market performance. The framework of market efficiency and performance measures has been proposed to evaluate the project-based competition mechanism. Managerial policy implications for market efficiency and sustainable developments can thus be systematically discussed and compared through iterative computer simulations and scenario analysis.

  16. Merger and Acquisition Market: from World Experience to National Practice

    Directory of Open Access Journals (Sweden)

    Hrechana Svitlana I.

    2014-03-01

    Full Text Available The goal of the article lies in identification of tendencies and prospects of development of the merger and acquisition market of Ukraine in the context of influence of the world M and A experience upon this process under conditions of globalisation. In the result of the study the article analyses the most significant merger and acquisition operations that took place in the world practice and in Ukraine in recent years. The article reveals and deeply assesses the variety of motives and mechanisms of their realisation from the position of practice of developed countries and trans-national corporations and also domestic associations of enterprises. It shows that transactions of tough or forced character of acquisition prevail in Ukraine, specific features of which are not only the reduced cost but also direct belonging of buyers to oligarchic-political structures. It explains negative influence of these specific features upon volume and activity of the national M and A market. It formulates and offers a system of state and economic subjects measures, immediate application of which would allow creation of favourable conditions for development of the national merger and acquisition market.

  17. Marketing communication as a vector of the Romanian small businesses sustainable development

    Directory of Open Access Journals (Sweden)

    Ioana Cecilia Popescu

    2013-11-01

    Full Text Available Taking into account that sustainable development of organization’s business depends largely on the quality of the relationships it builds on long-term and marketing communication plays a key role in this process, the purpose of this article is to give a perception of SMEs customers regarding their way to communicate. The results of the research conducted for this purpose may be considered by consultants and decision makers in small and medium enterprises to set up communication programs likely to produce favorable results in the light of sustainable development. Considered to have an important role in generating a prosperous economy, SMEs should be encouraged in the process of increasing competitiveness in a sustainable manner, including by providing leverage to enable them to make better use specific tools of marketing communication. The study shows that the most used tools are not necessarily the most appropriate, in terms of customers. Therefore, in order to promote sustainable development of business, small and medium enterprises must learn to choose the most appropriate ways of marketing communication, ensuring strengthen relationships with customers and gain competitive advantage.

  18. Sustainable Governance for the Opened Electric Vehicle Charging and Upgraded Facilities Market

    Directory of Open Access Journals (Sweden)

    Tian Wu

    2017-11-01

    Full Text Available Since the China State Grid opened the market for infrastructure construction of electric charging stations and allowed Tesla, Potevio, BAIC BJEV and other enterprises to provide their own charging stations and other infrastructure construction, the development of electric vehicles has been greatly affected. How to maintain a sustainable governance in the opened electric vehicle charging and upgraded facilities market is an important policy issues. This paper presents a monopolistic competition model for the differentiated products market and addresses several issues related to Cournot equilibrium to illustrate why the expected free market actually operates in a monopolistic competition market structure. The analytic solution of the model shows that whether the extent of firm entry is insufficient, excessive or optimum is determined by consumers’ time preference, level of production differentiation and features of cost structure, including fixed cost and marginal cost. The sensitivity analysis has been performed among the above factors and tracked some other factors which would determine the effect of the new policy issues. The main policy suggestion is that the government should optimize entry regulations and lay down the criterion of charging interface standards for charging stations to avoid the electric vehicle charging and upgraded facilities marketization process of a one-size-fits-all solution and form a monopolistic competition market.

  19. Practices and perceptions on water resource sustainability in ecovillages

    Science.gov (United States)

    de Moura Leite, Flavia Brunale Vilela; Bertolo, Lídia Sanches; Santos, Rozely Ferreira

    2016-08-01

    In many areas of the world, groups of people have attempted to create urban landscapes that follow the principles of environmental sustainability. To this end, groups have devised alternative models, such as ecovillages, where low-impact handling is used and a way of life different from that of large population centers is adopted. Although these villages exist, their efficiency in the conservation of natural resources has not been effectively evaluated. This study evaluated the practices used by two Brazilian ecovillages to conserve water resources to assess whether this new concept of living is indeed successful in meeting sustainability goals. We selected 25 indicators of water sustainability, and using the compromise programming method, we quantified the distance between those landscapes self-referenced as sustainable and an ideal hypothetical scenario. We also interpreted the communities perceptions using the distance between the current situations and the envisioned scenario. We concluded that both ecovillage are far from technically ideal scenario, but the communities have a strong sense of their limitations in implementing water resources conservation. The communities attributed this fact primarily to deficiencies in the shared management.

  20. Sustainability of market-based community distribution of Sprinkles in western Kenya.

    Science.gov (United States)

    Suchdev, Parminder S; Shah, Ami; Jefferds, Maria Elena D; Eleveld, Alie; Patel, Minal; Stein, Aryeh D; Macdonald, Barbara; Ruth, Laird

    2013-01-01

    To evaluate the sustainability of market-based community distribution of micronutrient powders (Sprinkles(®), Hexagon Nutrition, Mumbai, India.) among pre-school children in Kenya, we conducted in August 2010 a follow-up survey, 18 months after study-related marketing and household monitoring ended. We surveyed 849 children aged 6-35 months randomly selected from 60 study villages. Nutritional biomarkers were measured by fingerstick; demographic characteristics, Sprinkles purchases and use were assessed through household questionnaires. We compared Sprinkles use, marketing efforts and biomarker levels with the data from surveys conducted in March 2007, March 2008 and March 2009. We used logistic regression to evaluate associations between marketing activities and Sprinkles use in the 2010 survey. At the 2010 follow-up, 21.9% of children used Sprinkles in the previous 7 days, compared with 64.9% in 2008 (P anaemia and malaria (P iron deficiency (P = 0.44), compared with that in 2008. Sprinkles use in 2010 was associated with decreased iron deficiency (P = 0.03). Sprinkles coverage reduced after stopping household monitoring and reducing marketing activities. Continued promotion and monitoring of Sprinkles usage may be important components to sustain the programme. © 2012 Blackwell Publishing Ltd.

  1. Sustainable forest management in Poland – theory and practice

    Directory of Open Access Journals (Sweden)

    Kruk Hanna

    2014-03-01

    Full Text Available The conception of sustainable development has been implemented into practice in numerous economic sectors, including forestry. Forest ecosystems are extremely important in the global ecological system, therefore maintenance and appropriate management of forest resources according to sustainable development principles have engaged a great deal of attention. The concept of sustainable forest management (SFM encompasses three dimensions: ecological, economic and social. A powerful tool to promote SFM are criteria and indicators. The aim of the article was evaluation of SFM in Poland, using one of the methods proposed by the Food and Agriculture Organization (FAO. According to data available, Polish forestry has a number of advantages: Poland has avoided the problem of deforestation, forest area has been permanently increasing, there has been observed improvement of forest health and vitality as well as a significant share of forests has carried out protective functions with no impact on timber production. Poland’s model of SFM is an adaptive process of balancing the ever-changing set of economic, environmental and social expectations. Such a complicated undertaking requires constant assessing and adjusting forest practices, in response to new circumstances, scientific advances and societal input

  2. Unfolding education for sustainable development as didactic thinking and practice

    DEFF Research Database (Denmark)

    Madsen, Katrine Dahl

    2013-01-01

    This article’s primary objective is to unfold how teachers translate education for sustainable development (ESD) in a school context. The article argues that exploring tensions, ruptures and openings apparent in this meeting is crucial for the development of existing teaching practices in relation...... to ESD. The article draws on doctoral research involving interviews with researchers and teachers who have collaborated in ESD research and development projects at primary and secondary schools in two different countries, Denmark and Ireland. It is the teachers’ perspectives on the projects which form...

  3. The Usage of 2D Codes in Marketing Practices

    Directory of Open Access Journals (Sweden)

    Toni Podmanicki

    2011-07-01

    Full Text Available Barcodes, which are used for the labelling and identification of products, have been used as the foundation for the development of new symbols, two-dimensional barcodes (usually called 2D codes. These codes are capable of receiving large amounts of data in a small area, and data stored in them can be read by means of mobile devices. They usually contain information such as web addresses, text, contacts and similar data that encourage users to interact in order to obtain the desired information, entertainment, discount, reservation, and even do their shopping. The possibility of connecting the physical and digital world by means of 2D codes has led marketing professionals to face new challenges in the development of strategies in mobile marketing. Many companies recognized the potential of the above technology very early, in its initial phase, and they use it now in their activities. This paper aims to emphasize the importance of knowing this technology and its advantages by providing examples in marketing practices.

  4. Sustainability of cross-functional teams for marketing strategy development and implementation.

    Science.gov (United States)

    Kono, Ken; Antonucci, Don

    2006-01-01

    This article presents a case study on a cross-functional team used for marketing strategy development and execution at a health insurance company. The study found a set of success factors that contributed to the initial success of the team, but the factors were not enough to maintain the team's high level of productivity over time. The study later identified a set of 8 factors that helped sustain the team's high-productivity level. The 2 sets (ie, success and its subsequent sustainability factors) are analyzed against a normative model of team effectiveness. All the factors are explained by the normative model except for 1 sustainability factor, "challenge motivator." In fact, the study found the "challenge motivator" to be the most critical factor to keep up the team's productivity over time. Apart from a performance crisis, the authors developed 3 "challenge motivators"--first, more granular market information that could unearth hidden performance issues; second, constant value creation to shareholders as the firm being publicly traded; and third, the firm's strategic mandate to meet and exceed customer expectations that puts ultimate performance pressure on the marketing strategy team.

  5. Sustainability of Evidence-Based Acute Pain Management Practices for Hospitalized Older Adults.

    Science.gov (United States)

    Shuman, Clayton J; Xie, Xian-Jin; Herr, Keela A; Titler, Marita G

    2017-11-01

    Little is known regarding sustainability of evidence-based practices (EBPs) following implementation. This article reports sustainability of evidence-based acute pain management practices in hospitalized older adults following testing of a multifaceted Translating Research Into Practice (TRIP) implementation intervention. A cluster randomized trial with follow-up period was conducted in 12 Midwest U.S. hospitals (six experimental, six comparison). Use of evidence-based acute pain management practices and mean pain intensity were analyzed using generalized estimating equations across two time points (following implementation and 18 months later) to determine sustainability of TRIP intervention effects. Summative Index scores and six of seven practices were sustained. Experimental and comparison group differences for mean pain intensity over 72 hours following admission were sustained. Results revealed most evidence-based acute pain management practices were sustained for 18 months following implementation. Further work is needed to identify factors affecting sustainability of EBPs to guide development and testing of sustainability strategies.

  6. Sustainable practices in urban freight distribution in Bilbao

    Directory of Open Access Journals (Sweden)

    Esther Alvarez

    2011-10-01

    Full Text Available Purpose: The objective of the present study is to select some feasible and sustainable logistic practices in order to improve the urban freight distribution in Bilbao city. Design/methodology/approach: After a thorough literature review and a benchmarking, Analytic Hierarchy Process (AHP techniques were used in order to support the decision making processes in order to select the most interesting practices. The criteria used for this selection were based on four factors: (1 improvement of the city freight distribution, (2 implementation possibility, (3 short and medium term applicability and (4 impact on the citizens of Bilbao. Findings: The paper identifies some specific problems that must be faced during the last stage of the logistics chain, where products are usually delivered to final customers in the urban environment. Research limitations/implications: Not all good urban freight distribution practices can be applied universally to all types of towns. Therefore, it is necessary to design some practices specifically to each particular city according to the physical characteristics of the city, the companies’ motivation and the citizens’ habits. Practical implications: All the agents involved in the city freight distribution should be aware of the benefits and problems that their actions cause. Originality/value: This study was carried out from a wide perspective that included researchers, logistics operators and local authorities.

  7. Advanced marketing strategies to build the esthetic dental practice.

    Science.gov (United States)

    Levin, R P

    1994-01-01

    Esthetic dentistry is truly a major part of the future of the fee-for-service practice. There are still many patients who seek high-quality elective care and these individuals need to be swayed to make an initial appointment with you. Whether you reach them through your present patients or through outreach to the community, the important key is your method of handling each of these patients as they join your practice. Customer service needs to be stronger and more obvious than ever before in order to differentiate your practice from others and to attract more referrals. The days of waiting for patients to arrive have clearly come to an end. Managed care and a decline in the need for traditional services has eroded a significant component of the dental market. When you combine that with the realization that only 50% of the population visits the dentist even once a year (and far less in many countries outside the United States), then it becomes obvious that the total available market for the elective services of esthetic dentistry has declined. Esthetic dentistry programs must be better defined, with an ongoing focus to educate present patients and to attract new patients. As I state in my seminars, I firmly believe that any practice today can still be highly successful. I do not feel that I will be making that statement three to five years from now. The time to begin positioning your practice for future growth of esthetic dentistry is now. As managed-care programs increase, it will become more difficult to turn around a declining practice. Having a quality marketing program already in place will make the difference for your esthetic practice. The new patient phone call is critical. It is there that you will begin to help patients understand fully the overall attitude and policies of your office. Successful management of new patients is to win their trust by giving them ultimate customer service while convincing them to fit your present system and schedule. When a

  8. Stratum Electricity Markets: Toward Multi-temporal Distributed Risk Management for Sustainable Electricity Provision

    Science.gov (United States)

    Wu, Zhiyong (Richard)

    Motivated by the overall challenge of ensuring long-term sustainable electricity service, we view this challenge as a long-term decision making problem under uncertainties. We start by recognizing that, independent of the industry organization, the uncertainties are enormous and often exogenous to the energy service providers. They are multi-dimensional and are result of fundamental drivers, ranging from the supply side, through the demand side, to the regulatory and policy sides. The basic contribution of this thesis comes from the recognition that long-term investments for ensuring reliable and stable electricity service critically depend on how these uncertainties are perceived, valued and managed by the different stakeholders within the complex industry organization such as the electric power industry. We explain several reasons why price signals obtained from current short-term electricity markets alone are not sufficient enough for long-term sustainable provision. Some enhancements are presented in the thesis to improve the short-term electricity market price signals to reflect the true cost of operation. New market mechanisms and instruments are needed to facilitate the stakeholders to better deal with long-term risks. The problems of ensuring long-term stable reliable service in the sense of the traditional resource adequacy requirements are revisited in both the restructuring industry and regulated industry. We introduce a so-called Stratum Electricity Market (SEM) design as the basic market mechanism for solving the problem of long-term reliable electricity service through a series of interactive multi-lateral market exchange platforms for risks communication, management and evaluations over various time horizons and by the different groups of stakeholders. In other words, our proposed SEM is a basic IT-enabled framework for the decision making processes by various parties over different time. Because of the uniqueness of electricity as a commodity, the

  9. Innovation Level of Sustainable Practices Adopted in Industrial Enterprises

    Directory of Open Access Journals (Sweden)

    Simone Sehnem

    2016-07-01

    Full Text Available This research aimed to identify the level of innovation of sustainable practices by industrial companies. This is a descriptive study that made use of a questionnaire answered by 50 industrial companies. The results show that environmental practices at full level by 68% of businesses are monitoring the risks and opportunities for the organization's activities due to climate change; 56% of companies surveyed are waste separation; followed by the realization of related health and safety training at work in 52% of cases surveyed; and 48% monitoring and recording of injuries, the injury rate, the rate of occupational diseases, lost days, absenteeism and number of work-related fatalities for all workers. Among the practices adopted not stand out incineration (burning mass (80% of companies surveyed; hiring indigenous and tribal employees (68%; composting (64% and use of surface water in the process. Therefore, the study contributed to the disclosure cleaner called production innovations and also pipe end technologies. Some social practices that signal a commitment of the organizations with human resources and the humanization and also economical focused on continuous improvement.

  10. Government, market and community in urban solid waste management; problems and potentials in the transition to sustainable development?

    NARCIS (Netherlands)

    Post, J.; Baud, I.S.A.; Baud, I.S.A.; Furedy, C.; Post, J.

    2004-01-01

    -Post, Johan and Isa Baud (2004) Government, market and community in urban solid waste management; problems and potentials in the transition to sustainable development? in: Baud, Isa., Johan. Post and Christine Furedy (2004) Solid Waste Management and Rec

  11. The sustainable development effects of investment by emerging-market multinationals: Shaping beneficial outcomes for home and host country

    NARCIS (Netherlands)

    Hendriks, G. (Guus)

    2017-01-01

    textabstractEmerging-market multinational enterprises (EMNEs) play an increasingly important role as investors in developing economies. When certain conditions are met, their foreign investment can contribute to host-country progress towards the Sustainable Development Goals (SDGs). Moreover,

  12. Fair Trade in Sustainable Development. The Potential for Fair Trade Market Growth in Poland

    Directory of Open Access Journals (Sweden)

    Grażyna Śmigielska

    2015-11-01

    Full Text Available The paper presents the concept of Fair Trade, which is considered an alternative to conventional trade, and becomes increasingly popular in the Western countries. In addition, some results of empirical research, conveyed in Poland and aimed at diagnosis and assessment of Fairtrade products market, are provided. Fair trade is analysed not only in the broad theoretical context which shows its contribution to sustainable development and relation to corporate social responsibility, but also in the framework of supply chains management. The benefits from the Fairtrade label, including transaction costs reduction are indicated. The assumption is that to achieve them, consumer acceptance of the idea and willingness to buy Fairtrade products are necessary. The empirical research was focused on answering the question whether a market niche for Fairtrade goods exists in Poland and how to develop it by the means of communication tools. The market niche, although very small, has been identified and described. It is apparent that, in order to develop it, a public policy, aimed at raising the awareness of Fair Trade idea, is necessary as well as marketing activities like social marketing Internet campaigns and better and more prominently products display.

  13. College Students' View of Biotechnology Products and Practices in Sustainable Agriculture Systems

    Science.gov (United States)

    Anderson, William A.

    2008-01-01

    Sustainable agriculture implies the use of products and practices that sustain production, protect the environment, ensure economic viability, and maintain rural community viability. Disagreement exists as to whether or not the products and practices of modern biotechnological support agricultural sustainability. The purpose of this study was to…

  14. Teaching Innovations in Marketing: A Brand-Based Student-Led Inquiry of Marketing Concepts and Practices

    Science.gov (United States)

    Hostetter, Leonard R., Jr.

    2017-01-01

    This teaching innovation is a brand-based student-led inquiry of marketing concepts and practices for an introductory marketing course. During the first week of class, teams of students (or individual students) each select a brand of interest to research and analyze throughout the course. The objective is for students to understand the practical…

  15. The effect of marketing knowledge management on sustainable competitive advantage: Evidence from banking industry

    Directory of Open Access Journals (Sweden)

    Fatemeh Rezaee

    2017-11-01

    Full Text Available Nowadays, the importance of achieving sustainable organization with competitive advantage in complex environments has many researchers’ interest. So, in this study, we evaluate different views of MKM and its role to reach SCA within banking industry. This research is relatively the scarce empirical study and adds to its originality. The findings offer valuable insights on the generalizability of MKM in a research setting. In fact, the purpose of this study is to empirically test the effect of the marketing knowledge management (MKM on sustainable competitive advantage (SCA within banking industry of Iran. A valid research instrument was utilized to conduct a survey of 150 top- and middle-level managers from Mellat bank of Iran (MBI. With a response rate of 81.3 percent, 122 questionnaires were returned; the number of valid and usable questionnaires was 101. Using exploratory and confirmatory factor analyses, MKM were classified into organizational strategies, culture and performance of senior manager, information technology (IT, research and development (R & D, internal customer (personnel, and external customer (client. Moreover, MBI’ SCA was classified into three dimensions: market, customer, finance. Structural equation modelling was utilized to test the stated hypotheses and model. Statistical support was found for the hypothesized relationships. Moreover it has been shown that MKM maintained the greatest effect on the market centered SCA, while it had the least influence on the customer centered.

  16. Future market sustainable water management and nanotechnology; Zukunftsmarkt Nachhaltige Wasserwirtschaft und Nanotechnologie

    Energy Technology Data Exchange (ETDEWEB)

    Luther, Wolfgang; Bachmann, Gerd; Grimm, Vera; Schug, Hartmut; Zweck, Axel [VDI Technologiezentrum GmbH, Duesseldorf (Germany); Marscheider-Weidemann, Frank [Fraunhofer-Institut fuer Systemtechnik und Innovationsforschung (ISI), Karlsruhe (Germany)

    2007-12-15

    This case study on nanotechnology with a focus on sustainable water management was done within the scope of the research project ''Future markets - innovative environmental policy in important fields of action''. Nanotechnology is a broad cross-cutting technology with a multitude of process and technology platforms. Nanotechnologies can contribute to preventing water pollution (e. g. by substituting water polluting processes) or removing this (e. g. nanomaterials/ membranes in wastewater treatment) and can be used to monitor water quality (e. g. nanosensors). Water plays a key role in nutrition and health, in agriculture (irrigation) and as a solvent in industrial processes. A globally sustainable supply of drinking water and industrial water is seen as one of the main challenges of the next decades. The world water supply market is predicted to be more than 400 billion US-$ (2010), in which membrane technologies will play a key role. The rapid development of nanotechnologies is reflected in the constant growth in the number of nanotechnology patents and publications. New types of filtration membranes and nanomaterials for the catalytic, adsorptive or magnetic-separation purification of wastewater constitute an important segment; some marketable products have already been developed in this field. In the long term, convergence in the fields of electronics, biotechnology, nanotechnology and microsystems will offer new perspectives and applications, in sustainable water management as well. Germany has high technological competence in membrane and nanofiltration technology, mostly based on the strength of its basic research, which can serve as a good basis from which to tap foreign markets. The USA is the leader in the field of nanotechnology and in water management applications. Starting points for policy measures are the initiation and implementation of innovationsupporting measures for the further development of these technologies -particularly

  17. Diversity of the practice of corporate sustainability: An exploratory study in the South African business sector

    CSIR Research Space (South Africa)

    Haywood, Lorren K

    2013-01-01

    Full Text Available and competitive advantage. This is leading business to create and access new markets for greener products, improved brand credibility, price premiums for green products, and new finance sources. This suggests that sustainability is merely a business agenda...

  18. Identifying and removing the barriers to strategic marketing planning within medical practices.

    Science.gov (United States)

    Henthorne, B H; Henthorne, T L

    1993-01-01

    Physicians practice in a constantly changing environment, exacerbating the need for strategic marketing planning. The evolution of marketing planning within the medical industry parallels that of other industries in some respects, yet, in most instances it has not reached the level of sophistication necessary to be an effective tool. There are distinct barriers that impinge upon the marketing planning process within medical practices. Identifying and removing those barriers can facilitate the implementation of strategic marketing planning within medical practices, thereby contributing to their future viability in the market.

  19. Universities' Contributions to Sustainable Development's Social Challenge : A Case Study of a Social Innovation Practice

    NARCIS (Netherlands)

    Juliani, Douglas; Silva, Ania; Cunha, Jorge; Benneworth, Paul Stephen

    2017-01-01

    There is an increasing recognition that dealing with sustainable development need to address the social structures that encourage unsustainable economic and environmental practices. Universities represent important sources of knowledge for addressing sustainable development, but there has been

  20. Implementation of sustainable and green design and construction practices for bridges.

    Science.gov (United States)

    2012-12-01

    The focus of this research is to develop a framework for more sustainable design and construction : processes for new bridges, and sustainable maintenance practices for existing bridges. The framework : includes a green rating system for bridges. The...

  1. Indigenous Practices of Water Management for Sustainable Services

    Directory of Open Access Journals (Sweden)

    Beshah M. Behailu

    2016-12-01

    Full Text Available This article explores the possibility of incorporating traditional water management experiences into modern water management. After the literature review, two case studies are presented from Borana and Konso communities in southern Ethiopia. The study was conducted through interviews, discussions, and observations. The two cases were selected due to their long existence. Both communities have their own water source types, depending on local hydrogeological conditions. Borana is known for the so-called Ella (wells and Konso for Harta (ponds, which have been managed for more than five centuries. All government and development partners strive to achieve sustainable services in water supply and sanitation. Therefore, they design various management packages to engage the communities and keep the systems sustainable. However, the management components are often designed with little attention to local customs and traditions. The cases in the two communities show that traditional knowledge is largely ignored when replaced by modern one. However, the concepts of cost recovery, ownership experience, equity, enforcement, integrity, and unity, which are highly pronounced in modern systems, can also be found in the traditional water managements of Borana and Konso. Naturally, one shoe never fits all. Borana and Konso experiences are working for their own community. This research implies that when we plan a project or a program for a particular community, the starting point should be the indigenous practices and thoughts on life.

  2. Contemporary Indian Management Practices in the Dynamic Emerging Market Economy

    Directory of Open Access Journals (Sweden)

    Vesna Milićević

    2016-05-01

    Full Text Available The paper deals with successful Indian management practices in the rapidly growing Indian emerging economy. The focus is on the connection between culture, management, business and information and communication technologies (ICT. Specific aspects and challenges of Indian management are analysed in the context of comparative management, in a complex global environment. There is also a focus on the roots of success and business performance of prominent Indian companies. The analysis is based on relevant new data. The importance of identifying business opportunities by managers and developing innovative business models is explained from the aspect of the predicted rapid growth and sustainable development of the globally oriented Indian economy in the future period.

  3. Sustainability of current agriculture practices, community perception, and implications for ecosystem health: an Indian study.

    Science.gov (United States)

    Sarkar, Atanu; Patil, Shantagouda; Hugar, Lingappa B; vanLoon, Gary

    2011-12-01

    In order to support agribusiness and to attain food security for ever-increasing populations, most countries in the world have embraced modern agricultural technologies. Ecological consequences of the technocentric approaches, and their sustainability and impacts on human health have, however, not received adequate attention particularly in developing countries. India is one country that has undergone a rapid transformation in the field of agriculture by adopting strategies of the Green Revolution. This article provides a comparative analysis of the effects of older and newer paradigms of agricultural practices on ecosystem and human health within the larger context of sustainability. The study was conducted in three closely situated areas where different agricultural practices were followed: (a) the head-end of a modern canal-irrigated area, (b) an adjacent dryland, and (c) an area (the ancient area) that has been provided with irrigation for some 800 years. Data were collected by in-depth interviews of individual farmers, focus-group discussions, participatory observations, and from secondary sources. The dryland, receiving limited rainfall, continues to practice diverse cropping centered to a large extent on traditional coarse cereals and uses only small amounts of chemical inputs. On the other hand, modern agriculture in the head-end emphasizes continuous cropping of rice supported by extensive and indiscriminate use of agrochemicals. Market forces have, to a significant degree, influenced the ancient area to abandon much of its early practices of organic farming and to take up aspects of modern agricultural practice. Rice cultivation in the irrigated parts has changed the local landscape and vegetation and has augmented the mosquito population, which is a potential vector for malaria, Japanese encephalitis and other diseases. Nevertheless, despite these problems, perceptions of adverse environmental effects are lowest in the heavily irrigated area.

  4. The implications of new forest tenure reforms and forestry property markets for sustainable forest management and forest certification in China.

    Science.gov (United States)

    Chen, Juan; Innes, John L

    2013-11-15

    This study examines issues existing in the southern collective forests in China, particularly prior to the implementation of new forest tenure reforms, such as continued illegal logging and timber theft, inadequate availability of finance and inconsistent forest-related policies. Such problems are believed to be hindering the adoption of sustainable forest management (SFM) and forest certification by forest farmers in China. Two strategies were introduced by the Chinese government with the purpose of addressing these issues, namely forest tenure reforms and their associated supporting mechanism, forestry property markets. Through two case studies in southern China, we investigated the effectiveness of the two strategies as well as their implications for the adoption of SFM and forest certification. The two cases were Yong'an in Fujian province and Tonggu in Jiangxi province. Personal interviews with open-ended questions were conducted with small-scale forest farmers who had already benefited from the two strategies as well as market officers working for the two selected forestry property markets. The study identified eight issues constraining the potential adoption of SFM and certification in China, including limited finance, poorly developed infrastructure and transport systems, insecure forest tenures, inconsistent forest policies, low levels of awareness, illegal forest management practices, lack of local cooperative organizations, and inadequate knowledge and technical transfer. We found that the new forest tenure reforms and forestry property markets had generally fulfilled their original objectives and had the capacity to assist in addressing many of the issues facing forests prior to the reforms. Copyright © 2013 Elsevier Ltd. All rights reserved.

  5. Traditional products – vectors of sustainable development on the regional and national markets

    Directory of Open Access Journals (Sweden)

    Georgică Gheorghe

    2013-11-01

    Full Text Available Traditional products represent an important component of the Romanian culture, of the Romanian identity, of the national heritage. In order to succeed imposing over fakes on the market, this product’s regime must be very well defined and regulated by the acting legislation. While also sanctioning those who produce the so called traditional products, for which they ask a price that is usually greater, offering – not in few cases, products which can affect the consumers’ health through their contents of additives or other substances that have no connection to the traditional preparation methods. The purpose of this paper was to review the main traditional Romanian products, by geographic area and finding the clients’ interest towards buying such products. The analysis is realised from the point of view of a sustainable development of this sector and by areas of provenience. In order to observe what types of traditional products are demanded on the market a research from secondary sources has been made, by analysing the information provided by the Ministry of Agriculture and Rural Development, in the period of 1 – 20 September, and also a direct marketing research realised in the virtual environment, which followed the investigation of the main dimension/characteristics of the consumers behaviour towards the traditional products that exist on the Romanian market.

  6. Sustainability of a Practice-based Interprofessional Introductory Pharmacy Practice Experience Course.

    Science.gov (United States)

    Nuffer, Wesley; Gilliam, Eric; McDermott, Michael; Turner, Christopher J

    2015-06-25

    To describe a successfully sustained interprofessional introductory pharmacy practice experience (IPPE) in which third-year pharmacy students were paired with nonpharmacist practitioners. Course data were retrospectively reviewed and analyzed to reveal details about the program. Provider participant numbers and student perception data were reviewed and reported on. The number of students and providers participating increased during the 13 years of the program. On average, preceptors participated for 3 years and hosted 4 pharmacy students. Students consistently agreed the course helped increase student communication competencies and integration into interdisciplinary practice (mean agreement of 88.4% and 91.6%, respectively). A required interprofessional IPPE course designed to develop students' self-confidence working and communicating with nonpharmacist practitioners has been successfully sustained for more than a decade. Students report improvements in self-confidence and achievement of the course's primary outcomes.

  7. Some Considerations for Applying Business Sustainability Practices to Campus Environmental Challenges

    Science.gov (United States)

    Walton, Steve V.; Galea, Chris E.

    2005-01-01

    Purpose--To explore how universities can adopt sustainability practices that have proven to be successful in business. Design/methodology/approach--Draws on several sources of theory (internationally published literatures in business, sustainability, and education) and practice (primarily US business and university practice) to develop a…

  8. CONSIDERATIONS ON TOURIST MARKETING THEORY AND PRACTICE IN ROMANIA

    OpenAIRE

    Erika KULCSÁR

    2012-01-01

    Tourism marketing as a distinct field of marketing services has been and will certainly be a discipline that will be studied in greater depth by experts in this field of great interest. Tourist destinations lead a fierce battle to capture and maintain consumer interest in tourism products and services. For this reason tourist destinations and tourist entities operating in the tourism market should pay special attention to tourism marketing mix elements (product, price, distribution, promotion...

  9. Sustaining Practice Change One Year After Completion of the National Depression Management Leadership Initiative

    National Research Council Canada - National Science Library

    Chung, Henry; Duffy, Farifteh Firoozmand; Katzelnick, David J; Williams, Mark D; Trivedi, Madhukar H; Rae, Donald S; Regier, Darrel A

    2013-01-01

    ObjectiveThis report describes the sustainability of quality improvement interventions for depression care in psychiatric practice one year after the completion of the National Depression Management...

  10. Waste Management as a Practical Approach to Sustainable ...

    African Journals Online (AJOL)

    kg/week i.e. (26%, 4% and 3%) of the total waste matrix respectively. Correlation at P < 0.5 two tailed shows a ... process enhance sustainable development. Keywords: Waste, Generation, Recycle, Management and sustainable development ...

  11. Law Review of Islamic Capital Market Role to Support Sustainable Economic Development

    Directory of Open Access Journals (Sweden)

    Helza Nova Lita

    2014-03-01

    Full Text Available Objective - The objective of this paper is to assess on how the rule of Islamic capital markets to support   sustainable economic development and what kind of instruments can be developed.Method – The method used in this research is the study of normative juridical approach to legislation and the concept of Islamic economics through literature review.Result – Issuer's business activities related to support for environmentally friendly business activities are part of the implementation of sharia principles despite the provisions of the implementation of Islamic finance through a decision has not been stated . All types of instruments issued by issuers of sharia in Indonesia should be consistent with Islamic economic values, including the commitment to enforcement of environmentally friendly business activities.Conclusion – This finding suggests to strengthen the legal instruments in the issuer's issuance of Islamic instruments in the form of regulations issued by the Securities and Exchange Commission  and through the National Fatwa Council of Sharia.Keywords : Islamic Capital Markets, sustainable economic development, friendly environment

  12. The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution.

    Science.gov (United States)

    Eagle, Lynne; Hamann, Mark; Low, David R

    2016-06-15

    Environmental plastic pollution constitutes a significant hazard to marine turtles, human health and well-being. We describe a transdisciplinary approach to draw together findings from diverse disciplines in order to highlight key environmental pollution problems and their consequences, together with social marketing-based strategies to address the problems. The example of plastic pollution and impacts to marine turtles illustrates the severity of the problem. Wildlife tourism and sustainable tourism activity have not focussed on specific behaviours to change and have had minimal impact on subsequent human behaviour regarding environmental issues, indicating the need for new strategies. Social marketing principles offer promise, but there is a need to investigate the utility of various theoretical foundations to aid the design and implementation of interventions. We offer insight towards using sophisticated multi-method research to develop insights into behaviours and segmentation-based strategies, that can aid the identification of barriers to, and enablers of, sustained behaviour change. Copyright © 2016. Published by Elsevier Ltd.

  13. INQUIRY REGARDING THE SUSTAINABILITY OF ACTIVE LABOR MARKET POLICIES IN ROMANIA

    Directory of Open Access Journals (Sweden)

    POLIMENI John M

    2015-06-01

    Full Text Available Active labor market policies (ALMP are often used to assist in structural adjustment, including change to information society, and to prevent the jobless from getting ensnared in long-term unemployment. ALMPs can help reduce dependency on public transfers, especially in recent years when countries have struggled maintaining financial sustainability due to the global financial crisis and large public debt, by assisting workers in finding jobs. The main types of ALMPs have different ways of accomplishing the same objectives, chief among those reducing unemployment. As a result, ALMPs are frequently costly. There are two measures to determine the importance of ALMPs at the macro level: 1 the number of workers in an ALMP program as a share of the labor force; and 2 the public expenditures on ALMPs as a percentage of GDP. This paper will focus on the second measure, public expenditures on ALMPs as a percentage of GDP, to examine the importance of ALMPs in Romania, the financial sustainability of the public policies, and attempt to empirically illustrate how they impact the labor market. The paper concludes with a discussion of the policy issues associated with ALMPs in Romania.

  14. The practice of sustainable consumption among college students

    OpenAIRE

    Ronchi, Luciana; Oliveira, Paulo Roberto Vieira de; Parisotto,Iara Regina dos Santos; Gomes, Giancarlo

    2016-01-01

    It is notable concern for excessive consumption and its harmful effects on sustainable development worldwide. Understanding that you cannot stop consuming, sustainable consumption is effective because it takes into account the principles of sustainability. The study aims to analyze the determinants of sustainable consumption present in college students. The method adopted was quantitative and survey research, conducted in two higher education institutions (HEI) of the Vale do Itajaí in Santa ...

  15. QUANTITATIVE RESEARCH ON THE CONCEPT OF MARKETING ASSIMILATION AND OPERATIONALIZATION BY LOCAL ORGANIZATIONS IN PRACTICE

    Directory of Open Access Journals (Sweden)

    Luminita Zait

    2015-07-01

    Full Text Available In the last 10 years the Romanian society was in a long process of change, all the economic, social, political factors knowing a new dynamic in trying to adapt to conditions specific to new marketing environment. An important feature of Romanian society, which is relevant in the context of the proposed article, is that the economy encourages and facilitates the penetration of transnational organizations in the domestic markets with involved advantages and disadvantages. This article is part of a larger study that targeted the issue of assimilation and operationalization of the marketing concept and market orientation vision of the local organizations in the context of market globalization, to identify, on the one hand, the influence of transnational organizations on the local organizations practices, through the incorporation of marketing vision and culture, and, on the other hand, the extent to which local organizations have specific practices aligned to transnational organizations practices acting on the market in Romania.

  16. Transparency or Marketing Strategy: An Analysis of 2012 and Sustainability Report 2013 Published By the Corinthians

    Directory of Open Access Journals (Sweden)

    José Carlos Marques

    2016-01-01

    Full Text Available This paper intends analyze how the Sport Club Corinthians Paulista, traditional sports club founded in 1910 in São Paulo (SP, provides transparency in reporting of their sustainability reports published since 2009. To this end, the corpus of analysis are the 2012 and 2013 Sustainability Reports, years that marked the history of the club due to facts that are opposed by his extraordinary character. The year 2012 was marked by unprecedented glory as victories in the Copa Libertadores and the FIFA Club World Championship in its new format. Since the year 2013 was evidenced by unexpected tragedies, like the death of a Bolivian fan for starting the club in the Copa Libertadores and accidents involving workers in the construction of the new stadium of Corinthians, which would be used as one of the World Cup 2014 in Brazil. To see if there was balance between publications was used as a methodology content analysis and quantitative research. As a result it was found that the club was not fully transparent and non-paid accounts with a total balance through their Sustainability Reports, which did not show clearly and convincingly, positioning the Corinthians regarding the matters analyzed. Used for this purpose, the Sustainability Reports are just a marketing piece, whose purpose is only disclose euphoric manner the actions and activities of the organization. Finally, this paper aims to contribute to the studies on the use of transparency in reporting of sustainability reports, not exhausting the subject matter and leaving open topic for further analyzes.

  17. Sustainability Smarts: Best Practices for College Unions and Student Activities

    Science.gov (United States)

    Stringer, Elizabeth

    2008-01-01

    Colleges and universities around the world are enacting sustainable initiatives. Some are signing the American College and University President's Climate Committment, while others are being recognized by STARS (Sustainability, Tracking, Assessment, & Rating System). Despite what level of dedication to sustainability an institution might have, it…

  18. Approaches and Practices for Infusing Sustainability into a Writing Programme

    Science.gov (United States)

    Rowland, Linda; Millner, Jesse; Hill, Nathan; Towne, Amy; Wohlpart, A. James

    2009-01-01

    In his seminal work connecting composition studies and sustainability, Derek Owens (2001: 8,6) notes that "learning how to live sustainably ought to be our primary cultural concern and, as such, must play a central role in our curricula". Within composition studies, Owens suggests that sustainability might begin with the study of the environment,…

  19. Sustainability in Recruitment and Selection: Building a Framework of Practices

    Science.gov (United States)

    Jepsen, Denise M.; Grob, Suzanne

    2015-01-01

    Much has been written about the role of human resources professionals in creating sustainable organizations. However, despite recognition that organizational human resources functions have an important role to play in sustainability, researchers tend to focus on strategic issues and sustainability. This higher-order focus has often meant that…

  20. Decision Support Systems as the Bridge between Marketing Models and Marketing Practice

    OpenAIRE

    Wierenga, Berend

    2008-01-01

    textabstractThe field of marketing decision models emerged about fifty years ago. In the beginning, optimization techniques from the field of Operations Research (OR) were dominant, but soon, the modeling of marketing phenomena and marketing problems became interesting in itself, irrespective of whether they could be solved with a known OR technique. The field of marketing models developed its own identity and became an important academic field (Wierenga 2008b). Somewhat later the term "marke...

  1. Using food labels to evaluate the practice of nudging in a social marketing context

    OpenAIRE

    Soraghan, Clidna.; Thomson, Elaine.; Ensor, John.

    2016-01-01

    Objectives Voluntary, front of pack (FoP) food labels were used to examine the practice of nudging in a social marketing context.Background With the explosion of social marketing, the goal of marketing has shifted from simply selling products, to 'selling' behaviours. Nudging is an approach used by social marketers to passively edge individuals into making certain choices.Method Thaler and Sunstein's (2008) guiding characteristics of a nudge are used in conjunction with FoP labels to critique...

  2. Social media practices in SME marketing activities:a theoretical framework and research agenda

    OpenAIRE

    Atanassova, Iva; Clark, Lillian

    2015-01-01

    This paper describes the importance of understanding the social media practices of small and medium-sized enterprises in the context of their marketing activities development. By bringing together literature on SME marketing, social media and dynamic capabilities, the authors argue that SMEs develop, change and evolve their marketing activities by acquiring market intelligence through social media use. This article examines literature, and proposes a conceptual model to guide research in expl...

  3. Decision Support Systems as the Bridge between Marketing Models and Marketing Practice

    NARCIS (Netherlands)

    B. Wierenga (Berend)

    2008-01-01

    textabstractThe field of marketing decision models emerged about fifty years ago. In the beginning, optimization techniques from the field of Operations Research (OR) were dominant, but soon, the modeling of marketing phenomena and marketing problems became interesting in itself, irrespective of

  4. IMPACT OF PROMOTIONAL STRATEGY ON CONSUMER BEHAVIOUR AND SUSTAINABLE DEVELOPMENT OF DAIRY PRODUCTS MARKET

    Directory of Open Access Journals (Sweden)

    Monika Świątkowska

    2015-09-01

    Full Text Available Chain and market-oriented dairy sustainability, nutritional and social objectives related to the promotion of behaviours aimed at the development are essential. At the same time, the signifi cance of the various forms of sales promotion, as a factor of consumer buying behaviour infl uence, increases. The study includes the use of the sales promotion instruments in commercial space, perceived by consumers and assessment of their impact on purchasing decisions. The study was carried out on the basis of a standardized authoring individual interview questionnaire on nationwide random-quota, registered trials, in 2007–2012, as a part of the study of consumer behaviour performed in the dairy market for KZSM (National Association of Dairy Cooperatives. The results confi rm that the effect of promotion activities is a high visibility by consumers and change of their purchasing decisions. The most important determinant of consumer purchasing behaviour are the price promotions. Most often supported by a complete set of sales promotion instruments have been modern dairy products – yoghurt, grainy and ripening cheese. Sales promotion is an important instrument of balancing the dairy market and shaping the desired behaviour of consumers.

  5. Assessing and Developing the Application of LEED Green Building Rating System as a Sustainable Project Management and Market Tool in the Italian Context

    Directory of Open Access Journals (Sweden)

    Walaa S. E. Ismaee

    2016-07-01

    Full Text Available The paper discusses the recent introduction of the LEED system to the Italian context in order to assess its role to promote sustainable building process in the Italian context, pointing out its potentials on one hand as well as their gaps and limitations on the other hand, and suggests means for its future development. The study discusses the application of LEED as a ‘Sustainable Project management tool’ to guide sustainable building performance. This requires investigating the following: its structure, tools, assessment criteria along with its benchmarks and references. It also discusses the application of LEED as a ‘Sustainable building Certification and market tool’. This investigates the role and value of the LEED certification in the Italian Green market. The research method is comprised of three parts. The first part is a comparative analysis of LEED categories against Italian national initiatives for sustainability. The comparison showed that most LEED categories are already mandated by national norms and directives but they may differ in their stringency creating some areas of precedence of LEED system or drawbacks. This streamlines the adaptation process of LEED system to the Italian context. The second part investigates LEED projects’ market analysis. The result showed that the shift towards a sustainable building process is occurring slowly and on a vertical scale focusing on some building sectors rather than others. Its market diffusion in the Italian context faces challenges regarding the insufficient availability of green materials and products satisfying its requirements, as well as high soft cost of sustainability tests and expertise required. The Third part presents a practical review-citing the methodology and results of a survey conducted by the researchers in mid-2012. It is composed of a web-based questionnaire and interviews among a sample of LEED professionals in Italy. The result shows that LEED systems needs

  6. Science Education for Sustainability, Epistemological Reflections and Educational Practices: From Natural Sciences to Trans-Disciplinarity

    Science.gov (United States)

    Colucci-Gray, Laura; Perazzone, Anna; Dodman, Martin; Camino, Elena

    2013-01-01

    In this three-part article we seek to establish connections between the emerging framework of "sustainability science" and the methodological basis of research and practice in science education in order to bring forth knowledge and competences for sustainability. The first and second parts deal with the implications of taking a sustainability view…

  7. A study of best practices in promoting sustainable urbanization in China.

    Science.gov (United States)

    Tan, Yongtao; Xu, Hui; Jiao, Liudan; Ochoa, J Jorge; Shen, Liyin

    2017-05-15

    In the past twenty years, various sustainable urban development policies and methods had been implemented within China, such that sustainable urbanization is now more widely accepted. Some of these policies and methods have been found to be successful in improving the sustainability of cities in China. Those practices can be defined as the best practices of sustainable urbanization, which can provide useful references for future urban developments. However, few existing studies examine how to learn from these best practices. Combining the methods of content analysis and social network analysis, this paper conducts a comprehensive study on 150 best practices of sustainable urbanization in China. The methods and outcomes of the 150 best practices are identified. The research findings demonstrate the statistics of categories, methods and outcomes of the 150 best practices and the main adopted methods. The achieved outcomes in different regions of China are also presented. Copyright © 2017 Elsevier Ltd. All rights reserved.

  8. Sustainable Tourism in Practice: Promoting or Perverting the Quest for a Sustainable Development?

    Directory of Open Access Journals (Sweden)

    Carlo Aall

    2014-04-01

    Full Text Available Sustainable tourism has achieved the status of being the superior goal in Norwegian government tourism policy, and is attaining much attention in the international scientific and political discourse on tourism. However, have policies on sustainable tourism and related concepts actually managed to make tourism more sustainable? This article seeks to address this question by first presenting the history of sustainable tourism and related concepts, and specifically analyzing how the triple bottom line approach has influenced the prevailing understanding of the concept of sustainable tourism. The article concludes by claiming that prevailing EU as well as Norwegian national policies aiming to make tourism more sustainable most likely will result in “sustaining tourism” more than actually making tourism more sustainable. The article uses Norway—the “home of the Brundtland report”—as an illustrative case for the discussion.

  9. The rationale for simple approaches for sustainability assessment and management in contaminated land practice.

    Science.gov (United States)

    Bardos, R Paul; Bone, Brian D; Boyle, Richard; Evans, Frank; Harries, Nicola D; Howard, Trevor; Smith, Jonathan W N

    2016-09-01

    The scale of land-contamination problems, and of the responses to them, makes achieving sustainability in contaminated land remediation an important objective. The Sustainable Remediation Forum in the UK (SuRF-UK) was established in 2007 to support more sustainable remediation practice in the UK. The current international interest in 'sustainable remediation' has achieved a fairly rapid consensus on concepts, descriptions and definitions for sustainable remediation, which are now being incorporated into an ISO standard. However the sustainability assessment methods being used remain diverse with a range of (mainly) semi-quantitative and quantitative approaches and tools developed, or in development. Sustainability assessment is site specific and subjective. It depends on the inclusion of a wide range of considerations across different stakeholder perspectives. Taking a tiered approach to sustainability assessment offers important advantages, starting from a qualitative assessment and moving through to semi-quantitative and quantitative assessments on an 'as required' basis only. It is also clear that there are a number of 'easy wins' that could improve performance against sustainability criteria right across the site management process. SuRF-UK has provided a checklist of 'sustainable management practices' that describes some of these. This paper provides the rationale for, and an outline of, and recently published SuRF-UK guidance on preparing for and framing sustainability assessments; carrying out qualitative sustainability assessment; and simple good management practices to improve sustainability across contaminated land management activities. Copyright © 2015 The Authors. Published by Elsevier B.V. All rights reserved.

  10. Sustainable Tourism in Practice: Promoting or Perverting the Quest for a Sustainable Development?

    OpenAIRE

    Carlo Aall

    2014-01-01

    Sustainable tourism has achieved the status of being the superior goal in Norwegian government tourism policy, and is attaining much attention in the international scientific and political discourse on tourism. However, have policies on sustainable tourism and related concepts actually managed to make tourism more sustainable? This article seeks to address this question by first presenting the history of sustainable tourism and related concepts, and specifically analyzing how the triple botto...

  11. Promoting Sustainable Agricultural Practices Through Remote Sensing Education and Outreach

    Science.gov (United States)

    Driese, K. L.; Sivanpillai, R.

    2007-12-01

    Ever increasing demand for food and fiber calls for farm management strategies such as effective use of chemicals and efficient water use that will maximize productivity while reducing adverse impacts on the environment. Remotely sensed data collected by satellites are a valuable resource for farmers and ranchers for gaining insights about farm and ranch productivity. While researchers in universities and agencies have made tremendous advances, technology transfer to end-users has lagged, preventing the farmers from taking advantage of this valuable resource. To overcome this barrier, the Upper Midwest Aerospace Consortium (UMAC), a NASA funded program headed by the University of North Dakota, has been working with end-users to promote the use of remote sensing technology for sustainable agricultural practices. We will highlight the UMAC activities in Wyoming aimed at promoting this technology to sugar-beet farmers in the Big Horn Basin. To assist farmers who might not have a computer at home, we provide them to local county Cooperative Extension Offices pre-loaded with relevant imagery. Our targeted outreach activities have resulted in farmers requesting and using new and old Landsat images to identify growth anomalies and trends which have enabled them to develop management zones within their croplands.

  12. Marketing in home health care. A practical approach.

    Science.gov (United States)

    Freitag, E M

    1988-06-01

    Home health marketing brings special problems and opportunities. One cannot rely on physical factors such as the physical plant and food service of a hospital or on the durability of a consumer product to judge home health. Opportunities exist within home health to identify activities that carry marketing value. Applying marketing principles to activities such as intake, customer service and public relations allows the home health agency to build referrals by meeting the wants and needs of the market. The home health organization needs to consider different wants and needs of those involved in the home health transaction: the decision maker, the purchaser, and the user. The success of the marketing function in meeting the organization's objectives will be aided by the placement of marketing at the senior management level.

  13. Greener on the Other Side: Cultivating Community and Improvement through Sustainability Practices

    Science.gov (United States)

    Sterrett, William L.; Kensler, Lisa; McKey, Tania

    2016-01-01

    Sustainability practices that lead to greener schools are often overlooked in leadership preparation programs and in school improvement efforts. An urban middle school principal recognizes the potential to build community, foster a healthy learning environment, and redefine her school through focusing on sustainability practices in a collaborative…

  14. The Impact of Corporate Sustainability Strategies on the Financial Performance of Romanian Companies in the Context of Green Marketing

    Directory of Open Access Journals (Sweden)

    Marian Siminică

    2015-08-01

    Full Text Available The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability strategies implemented on their financial performance. The research of business sustainability strategies in 31 top performing companies in Romania is conducted by analyzing their green marketing initiatives, the ability to communicate online current and past Corporate Sustainability (CS actions (substantive action and their future commitments towards green marketing (symbolic action. The authors also analyzed the impact of companies’ dimensions on their green performance and commitment, substantiating that the size of a company is a significant influential factor. The analysis of the impact of substantive and symbolic action on the financial performance of the companies shows that there is not a significant correlation between these indicators.

  15. Sustainable port infrastructure, practical implementation of the green port concept

    National Research Council Canada - National Science Library

    Pavlic Bostjan; Cepak Franka; Sucic Boris; Peckaj Marko; Kandus Bogomil

    2014-01-01

    The overall idea and research interest related with the development of sustainable port infrastructure evolved around the core requirements of continuous reduction of negative environmental impacts...

  16. Planning policy, sustainability and housebuilder practices: The move into (and out of?) the redevelopment of previously developed land.

    Science.gov (United States)

    Karadimitriou, Nikos

    2013-05-01

    This paper explores the transformations of the housebuilding industry under the policy requirement to build on previously developed land (PDL). This requirement was a key lever in promoting the sustainable urban development agenda of UK governments from the early 1990s to 2010 and has survived albeit somewhat relaxed and permutated in the latest National Planning Policy Framework (NPPF). The paper therefore looks at the way in which the policy push towards densification and mixed use affected housebuilders' business strategy and practices and their ability to cope with the 2007 downturn of the housing market and its aftermath. It also points out the eventual feedback of some of these practices into planning policy. Following the gradual shift of British urban policy focus towards sustainability which started in the early 1990s, new configurations of actors, new skills, strategies and approaches to managing risk emerged in property development and housebuilding. There were at least two ways in which housebuilders could have responded to the requirements of developing long term mixed use high density projects on PDL. One way was to develop new products and to employ practices and combinations of practices involving phasing, a flexible approach to planning applications and innovative production methods. Alternatively, they could approach PDL development as a temporary turn of policy or view mixed use high density schemes as a niche market to be explored without drastically overhauling the business model of the entire firm. These transformations of the UK housebuilding sector were unfolding during a long period of buoyancy in the housing market which came to an end in 2007. Very little is known both about how housebuilder strategies and production practices evolved during the boom years as well as about how these firms coped with the effects of the 2007 market downturn. The paper draws on published data (company annual reports, government statistics) and primary

  17. Innovation, Cooperation, and the Perceived Benefits and Costs of Sustainable Agriculture Practices

    Directory of Open Access Journals (Sweden)

    Mark Lubell

    2011-12-01

    Full Text Available A central goal of most sustainable agriculture programs is to encourage growers to adopt practices that jointly provide economic, environmental, and social benefits. Using surveys of outreach professionals and wine grape growers, we quantify the perceived costs and benefits of sustainable viticulture practices recommended by sustainability outreach and certification programs. We argue that the mix of environmental benefits, economic benefits, and economic costs determine whether or not a particular practice involves decisions about innovation or cooperation. Decision making is also affected by the overall level of knowledge regarding different practices, and we show that knowledge gaps are an increasing function of cost and a decreasing function of benefits. How different practices are related to innovation and cooperation has important implications for the design of sustainability outreach programs. Cooperation, innovation, and knowledge gaps are issues that are likely to be relevant for the resilience and sustainability of many different types of social-ecological systems.

  18. Theory and practice of marketing in developing regions

    NARCIS (Netherlands)

    Tilburg, van A.

    2014-01-01

    In this essay, the sources in the literature that guided my teaching and research are discussed. The theories and key concepts helped me in dealing with marketing and market problems in countries or regions with varying institutional contexts. I share with the reader highlights of my field

  19. CONSIDERATIONS ON TOURIST MARKETING THEORY AND PRACTICE IN ROMANIA

    Directory of Open Access Journals (Sweden)

    Erika KULCSÁR

    2012-06-01

    Full Text Available Tourism marketing as a distinct field of marketing services has been and will certainly be a discipline that will be studied in greater depth by experts in this field of great interest. Tourist destinations lead a fierce battle to capture and maintain consumer interest in tourism products and services. For this reason tourist destinations and tourist entities operating in the tourism market should pay special attention to tourism marketing mix elements (product, price, distribution, promotion, people, physical evidence, processes. A key role in assessing the tourism services offered by a certain tourist destination lies with the universities that have as "task" superior human resource training in the tourism sector. This specific element of the tourism marketing mix has a key role in creating the image of tourist destinations.

  20. Sustainable Cultural Events Based on Marketing Segmentation: The Case of Faro Capital of Culture

    Directory of Open Access Journals (Sweden)

    Patricia Oom do Valle

    2010-04-01

    Full Text Available The city of Faro was designated by the Portuguese government as the 2005 National Capital of Culture. The Faro 2005 National Capital of Culture took place between May and December in several cities of the Algarve region, with most events occurring in Faro. The programme consisted of 185 different performances represented through music, cinema, theatre, ballet and plastic arts. The paper analysessegments of the population that participated in the Faro 2005 event and discusses the relation between the event’s success and the degree of satisfaction of the participants. The contribution of the paper lies in pointing to the importance of an adequate marketing approach of large-scale events, such as cultural events, in order to achieve greater audience appeal/impact, in order to ensure sustainability.

  1. Community of practice approach to developing urban sustainability indicators

    NARCIS (Netherlands)

    Gonzalez, A.; Donnelly, A.; Jones, M.; Klostermann, J.E.M.; Groot, A.M.E.; Breil, M.

    2011-01-01

    In the urban context the quest to enhance economic growth and social well-being is challenged by the need to protect and manage natural resources. In order to promote sustainable urban planning, sustainability objectives are commonly embedded into planning policies, and the associated indicators

  2. Principles of Integration of Sustainability Science in Educational Practice

    Science.gov (United States)

    Abdul Gafoor, K.

    2013-01-01

    This paper argues that sustainability is an issue of the method or approach we have towards systems and subsystems of nature, life, society. Put in this way, in education sustainability is an issue of methods of teaching and learning. Breaking down the system makes it unsustainable. Degeneration results from fragmenting the natural wholes and…

  3. Community gardens as learning spaces for sustainable food practices

    NARCIS (Netherlands)

    Vercauteren, C.; Quist, J.N.; Van Bueren, E.M.; Veen, E.

    2013-01-01

    Urban agriculture is an emerging topic and it is widely argued that it has considerable potential for sustainable consumption and production. Community gardening is a promising type of urban agriculture and questions have been raised like whether it has additional benefits for sustainable lifestyles

  4. Database marketing practices and opportunities in a newly emerging African market

    NARCIS (Netherlands)

    Paas, L.J.

    2009-01-01

    In this paper, qualitative research is conducted to gain insight into the current application and potential of database marketing in a newly emerging African economy, Tanzania. It is found that database marketing applications in Tanzania are currently limited, but that there is potential. The most

  5. Mitigating Product Harm Crises and Making Markets Sustainable: How does National Culture Matter?

    Directory of Open Access Journals (Sweden)

    Ganganee C. Samaraweera

    2014-05-01

    Full Text Available Product harm crisis has become a serious issue in the business world today irrespective of the crisis mitigating strategies adopted to remedy the harm. The purpose of the study is to determine whether national culture shapes consumer reactions to crisis response strategies as a result of variation of consumers’ perceptions the affected firm’s moral responsibility. The study considers a comparison of 303 marketing-based Chinese and Sri Lankan students. Findings of independent sample t tests and Analysis of variance (ANOVA suggested that consumers’ moral perceptions vary significantly between China and Sri Lanka in response to crisis response strategies revealing a new insight in the crisis mitigating literature. A wounded company has to launch a super effort response in Sri Lanka whereas the voluntary recall response in China is sufficient in a crisis in order to maintain moral reputation. Moreover, the study reveals that implementation of an inappropriate strategy leads to significant financial and moral reputational loss to a company. Therefore, the study recommends companies choosing culture-specific response strategies in order to protect moral reputational status and to make the market sustainable.

  6. A mixed-methods study of system-level sustainability of evidence-based practices in 12 large-scale implementation initiatives.

    Science.gov (United States)

    Scudder, Ashley T; Taber-Thomas, Sarah M; Schaffner, Kristen; Pemberton, Joy R; Hunter, Leah; Herschell, Amy D

    2017-12-07

    In recent decades, evidence-based practices (EBPs) have been broadly promoted in community behavioural health systems in the United States of America, yet reported EBP penetration rates remain low. Determining how to systematically sustain EBPs in complex, multi-level service systems has important implications for public health. This study examined factors impacting the sustainability of parent-child interaction therapy (PCIT) in large-scale initiatives in order to identify potential predictors of sustainment. A mixed-methods approach to data collection was used. Qualitative interviews and quantitative surveys examining sustainability processes and outcomes were completed by participants from 12 large-scale initiatives. Sustainment strategies fell into nine categories, including infrastructure, training, marketing, integration and building partnerships. Strategies involving integration of PCIT into existing practices and quality monitoring predicted sustainment, while financing also emerged as a key factor. The reported factors and strategies impacting sustainability varied across initiatives; however, integration into existing practices, monitoring quality and financing appear central to high levels of sustainability of PCIT in community-based systems. More detailed examination of the progression of specific activities related to these strategies may aide in identifying priorities to include in strategic planning of future large-scale initiatives. ClinicalTrials.gov ID NCT02543359 ; Protocol number PRO12060529.

  7. On Governance, Embedding and Marketing: Reflections on the Construction of Alternative Sustainable Food Networks.

    Science.gov (United States)

    Roep, Dirk; Wiskerke, Johannes S C

    Based on the reconstruction of the development of 14 food supply chain initiatives in 7 European countries, we developed a conceptual framework that demonstrates that the process of increasing the sustainability of food supply chains is rooted in strategic choices regarding governance, embedding, and marketing and in the coordination of these three dimensions that are inextricably interrelated. The framework also shows that when seeking to further develop an initiative (e.g., through scaling up or product diversification) these interrelations need continuous rebalancing. We argue that the framework can serve different purposes: it can be used as an analytical tool by researchers studying food supply chain dynamics, as a policy tool by policymakers that want to support the development of sustainable food supply chains, and as a reflexive tool by practitioners and their advisors to help them to position themselves, develop a clear strategy, find the right allies, develop their skills, and build the capacities that they need. In this paper, we elaborate upon the latter function of the framework and illustrate this briefly with empirical evidence from three of the initiatives that we studied.

  8. Dairy intensification in developing countries: effects of market quality on farm-level feeding and breeding practices.

    Science.gov (United States)

    Duncan, A J; Teufel, N; Mekonnen, K; Singh, V K; Bitew, A; Gebremedhin, B

    2013-12-01

    Smallholder dairy production represents a promising income generating activity for poor farmers in the developing world. Because of the perishable nature of milk, marketing arrangements for collection, distribution and sale are important for enhanced livelihoods in the smallholder dairy sector. In this study we examined the relationship between market quality and basic feeding and breeding practices at farm level. We define market quality as the attractiveness and reliability of procurement channels and associated input supply arrangements. We took as our study countries, India with its well-developed smallholder dairy sector, and Ethiopia where the smallholder dairy industry has remained relatively undeveloped despite decades of development effort. We conducted village surveys among producer groups in 90 villages across three States in India and two Regions in Ethiopia. Producer groups were stratified according to three levels of market quality - high, medium and low. Data showed that diet composition was relatively similar in India and Ethiopia with crop residues forming the major share of the diet. Concentrate feeding tended to be more prominent in high market quality sites. Herd composition changed with market quality with more dairy (exotic) cross-bred animals in high market quality sites in both India and Ethiopia. Cross-bred animals were generally more prominent in India than Ethiopia. Herd performance within breed did not change a great deal along the market quality gradient. Parameters such as calving interval and milk yield were relatively insensitive to market quality. Insemination of cross-bred cows was predominantly by artificial insemination (AI) in India and accounted for around half of cross-bred cow inseminations in Ethiopia. Data on perceptions of change over the last decade indicated that per herd and per cow productivity are both increasing in high market quality sites with a more mixed picture in medium and low-quality sites. Similarly dairy

  9. Exploring drivers and barriers to sustainability green business practices within small medium sized enterprises: primary findings

    Directory of Open Access Journals (Sweden)

    Amir Aghelie

    2017-03-01

    Full Text Available Presently the conducted studies on how SMEs should integrate sustainability align with their core business principle is limited. Most of the discussion on this field is emphasized to address issues for larger organizations and very limited effort on small firms. The drivers and barriers of approaching sustainability practices in SMEs are different from those in large organizations since SMEs lack technical specialist, experience and money required to make such strategy. Since SMEs play a significant role in nation’s economic growth, it is essential to study and find their drivers and barriers toward sustainability business practices constitutes main motivation of this paper. This is a primary finding that aims to understand the SME motivation and barriers that are facing in implementing green sustainable business practices to offer insight look to small firms to find key factors that influence adoption of sustainability business approach within their management practices.

  10. Allegations Concerning Defense Reutilization and Marketing Service Business Practices

    National Research Council Canada - National Science Library

    2001-01-01

    We performed this audit in response to a request from Senator John Warner. The request was based on several allegations the senator's office received concerning the operations of the Defense Reutilization and Marketing Service (DRMS...

  11. The Practice of Sustainable Facilities Management: Design Sentiments and the Knowledge Chasm

    Directory of Open Access Journals (Sweden)

    Abbas Elmualim

    2009-12-01

    Full Text Available The construction industry with its nature of project delivery is very fragmented in terms of the various processes that encompass design, construction, facilities and assets management. Facilities managers are in the forefront of delivering sustainable assets management and hence further the venture for mitigation and adaptation to climate change. A questionnaire survey was conducted to establish perceptions, level of commitment and knowledge chasm in practising sustainable facilities management (FM. This has significant implications for sustainable design management, especially in a fragmented industry. The majority of questionnaire respondents indicated the importance of sustainability for their organization. Many of them stated that they reported on sustainability as part of their organization annual reporting with energy efficiency, recycling and waste reduction as the main concern for them. The overwhelming barrier for implementing sound, sustainable FM is the lack of consensual understanding and focus of individuals and organizations about sustainability. There is a knowledge chasm regarding practical information on delivering sustainable FM. Sustainability information asymmetry in design, construction and FM processes render any sustainable design as a sentiment and mere design aspiration. Skills and training provision, traditionally offered separately to designers and facilities managers, needs to be re-evaluated. Sustainability education and training should be developed to provide effective structures and processes to apply sustainability throughout the construction and FM industries coherently and as common practice. Published in the Journal AEDM - Volume 5, Numbers 1-2, 2009 , pp. 91-102(12

  12. Marketing communication practices of public organizations to prevent human trafficking

    OpenAIRE

    T.M. Borysova

    2013-01-01

    The aim of the article. The aim of the article is to analyze marketing communicative measures against human trafficking which were implemented by public organizations in 15 regions of Ukraine in 2011-2012. There are following research objectives: to investigate what kind of campaign or program of preventing the potential victims of human trafficking has been used by Ukrainian public organizations during 2011-2012; to determine whether marketing communicative measures have been implement...

  13. Extent of use of sustainable land management practices by farmers ...

    African Journals Online (AJOL)

    . ... Variables were subjected to face and content validity and reliability test (r = 0.82) using test-re-test method. Eighteen SLMP were identified in the ... Keywords: extent of use, sustainable land management, multi-stage sampling technique

  14. Sustainable Coastal Destination Development: Fostering Green Practices of Restaurateurs

    OpenAIRE

    Timo Derriks; Tara Hoetjes

    2015-01-01

    Coastal tourism destinations are reinventing themselves, concentrating on product improvement and image enhancement. Reinventing sustainably is key and restaurants are an important factor. Research upon the processes of change in the industry seems to be fragmented and undefined in its conclusions. Knowledge is lacking on what specifically drives innovation in the hospitality industry. Since restaurants seem to be focusing more than ever on implementing green strategies, incorporating sustain...

  15. USING INTEGRATED MARKETING COMMUNICATION TO CREATE LONGTERM VALUE FOR A SUSTAINABLE ORGANIZATION. CASE STUDY: THE BAKERY INDUSTRY IN ROMANIA

    Directory of Open Access Journals (Sweden)

    OANCEA OLIMPIA ELENA MIHAELA

    2015-07-01

    Full Text Available Integrated marketing communication is considered to be a major development domain during the last decennium of the 20th century. Today, consumers use as many information sources as possible, and the value of integrated marketing communication has grown considerably. Very well targeted, integrated marketing communication campaigns rely on the strengths of the existing communicational tools, to favorably influence the behavior of the target public. The concept of integrated marketing communication was viewed for a long time as being an important management aspect, since by the efficacy of the integrated marketing communication tools, such as advertising, public relations, direct marketing, sales promotion, sales personnel, one can optimize the impact of communication on the target public. Integrated marketing communication has the role of building and consolidating profitable relations with the actual and potential clients and of generating synergy through the coordination of all the communicational mix tools into a coherent programme that can have a maximum effect. Integrated marketing communication can offer a real sustainable competitive advantage to any organization that profitably uses the potential of this communication. For this reason, the aim of the present paper consisted, on the one hand, in the evaluation of the extent to which the baking industry producers in Romania use integrated marketing communication tools, and, on the other hand, in the identification of the ways of measuring the efficacy of each communicational tool used by them.

  16. Marketing Science And Practice At The University Of Economics – Varna

    OpenAIRE

    Yulia Uzunova

    2010-01-01

    The article offers an assessment of the effect of the attitude towards The article is dedicated to 90 – th anniversary of the establishment of University of Economics – Varna and reflects the evolutionary development and results of research and teaching in the area of marketing. The analysis is based on specific studies of materials from editions that are of significance to marketing. There is given evidence of the teaching of marketing theory and practice for the period 1975 - 2010, irrespec...

  17. Beyond the brochure. Administrators play key role in positioning the practice, aligning marketing with mission.

    Science.gov (United States)

    Redling, Bob

    2007-04-01

    Marketing doesn't start and stop with a glossy brochure, a display ad in the local Yellow Pages or a Web site. Those are merely tactics that a medical group practice might use to position its physicians' services in the community. Marketing and planning support a medical group's mission and vision--and its strategic plan. The adminstrator must demonstrate this connection to physicians and educate them about what marketing really is.

  18. Win-wins in NTFP market chains? How governance impacts the sustainability of livelihoods based on Congo Basin forest products

    NARCIS (Netherlands)

    Ingram, V.J.

    2012-01-01

    Exploring the interrelationships between governance, poverty alleviation and sustainability impacts in the framework of market chains for non-timber forest products originating from the Congo Basin. The research focuses on how governance arrangements help or hinder access to forest resources and

  19. The development of a market for sustainable coffee in the Netherlands: Rethinking the contribution of fair trade

    NARCIS (Netherlands)

    Ingenbleek, P.T.M.; Reinders, M.J.

    2013-01-01

    In recent years, researchers have observed the process of mainstreaming Fair Trade and the emergence of alternative sustainability standards in the coffee industry. The underlying market dynamics that have contributed to these developments are, however, under-researched. Insight into these dynamics

  20. The nature, development and contribution of social marketing to public health practice since 2004 in England.

    Science.gov (United States)

    French, Jeff

    2009-11-01

    Social marketing is a highly systematic approach to health improvement that sets out unambiguous success criteria focused on behaviour change. This paper reviews the key concepts and principles of social marketing and its recent rapid development across government in England in the public health field. This paper outlines the role of the National Social Marketing Centre and concludes with a discussion of the probable future impact of social marketing on public health practice. The paper argues that there is a close ideological match between social marketing and liberal democratic imperatives. Social marketing's focus on outcome, return on investment and its emphasis on developing interventions that can respond to diverse needs, means it is probable that social marketing will increasingly be required by governments as a standard part of public health programmes.

  1. The impact of marketing systems on soil sustainability of agriculture in developing countries : a method and an application

    NARCIS (Netherlands)

    Castaño, J.; Meulenberg, M.T.G.; Tilburg, van A.

    2005-01-01

    This article is concerned with soil-sustainability problems of agriculture in developing countries, in particular with soil erosion. The aim of our study is to develop a comprehensive model that explains the adoption of sustainable agricultural practices with respect to soil conservation. Our

  2. Financial Markets Interactions between Economic Theory and Practice

    Directory of Open Access Journals (Sweden)

    Mihaela NICOLAU

    2010-12-01

    Full Text Available During the last decades many financial analysts, either theorists or practitioners, have dedicated their studies to the interactions between different financial sectors. The results of these researches confirm that commodities, bonds and stock markets are closely related, therefore a thorough analysis of one should includes considerations of the other two. The aim of this article is to demonstrate that, even if from the theoretical point of view financial markets present typical and strong correlations between them, under economic turmoil the correlations change their signs. Both elementary rules of economic theory and examples with real time series are used in the demonstration. The results of our research emphasize that a simple theoretical analysis of financial markets’ behaviour through inflation and interest rates cannot define the real interactions of the markets and more robust research approaches are required.

  3. TRANING BACHELORS OF BUSINESS INFORMATICS TO SOLVE PRACTICAL PROBLEMS OF MARKETING

    National Research Council Canada - National Science Library

    Л В Дегтярева; Ю А Семеняченко

    2016-01-01

    In article need of an integrated approach is proved when training bachelors of business informatics for the solution of practical problems of marketing and the example of realization of such approach is given...

  4. Counteracting Educational Injustice with Applied Critical Leadership: Culturally Responsive Practices Promoting Sustainable Change

    Science.gov (United States)

    Santamaría, Lorri J.; Santamaría, Andrés P.

    2015-01-01

    This contribution considers educational leadership practice to promote and sustain diversity. Comparative case studies are presented featuring educational leaders in the United States and New Zealand who counter injustice in their practice. The leaders' leadership practices responsive to the diversity presented in their schools offer…

  5. Practicing Sustainability in an Urban University: A Case Study of a Behavior Based Energy Conservation Project

    Science.gov (United States)

    Chan, Stuart; Dolderman, Dan; Savan, Beth; Wakefield, Sarah

    2012-01-01

    This case study of the University of Toronto Sustainability Office's energy conservation project, Rewire, explores the implementation of a social marketing campaign that encourages energy efficient behavior. Energy conservation activities have reached approximately 3,000 students and staff members annually, and have saved electricity, thermal…

  6. Case Studies as Practical Teaching in the New Marketing Courses

    Science.gov (United States)

    Mondéjar-Jiménez, Juan-Antonio; Cordente-Rodríguez, María; Gómez-Borja, Miguel-Ángel; Andrés-Martínez, María-Encarnación; Gázquez-Abad, Juan-Carlos

    2010-01-01

    The European Higher Education Area is assuming a change in the teaching-learning of all European universities. The area of Marketing, traditionally characterized by being at the forefront in terms of educational innovation, faces the challenge of finding new tools to facilitate the work of students by encouraging their involvement in the…

  7. Awareness and Practice of Breast Self‑Examination among Market ...

    African Journals Online (AJOL)

    have heard of breast cancer, of which 73.9% thought that early detection would aid treatment. Only 38.9% (6/195), 13% and 13.4% ... Keywords: Awareness, Breast self‑examination, Market women, Nigeria. Access this article online ..... services, Centre for Disease Control and prevention and. National cancer institute. 2010 ...

  8. Let the market help prescribe forest management practices

    Science.gov (United States)

    Gary W. Zinn; Edward Pepke

    1989-01-01

    To obtain the best economic returns from a hardwood forest, you must consider markets. Management decisions made now will affect a stand's future character and value, whether or not the decision results in immediate timber sales. Progressive forest landowners will have a management plan for their woodlots. Typically, such plans are largely land- and resource-...

  9. Booker T. Washington's Educational Contributions to Contemporary Practices of Sustainable Development

    Science.gov (United States)

    Grant, Brett G.

    2014-01-01

    This article discusses Booker T. Washington's educational contributions to contemporary practices of sustainable development. In particular, the article looks at Washington's contributions in the areas of economic sustainability and entrepreneurship, character development, and aesthetics. As states continue to contemplate and evaluate the value of…

  10. Clarifying the Ethical Tendency in Education for Sustainable Development Practice: A Wittgenstein-Inspired Approach

    Science.gov (United States)

    Ohman, Johan; Ostman, Leif

    2008-01-01

    This article aims to contribute to the debate about the moral and ethical aspects of education for sustainable development by suggesting a clarification of ethics and morals through an investigation of how these aspects appear in educational practice. The ambition is both to point to the normative dangers of education for sustainable development…

  11. Measurement Invariance of an Instrument Assessing Sustainability of School-Based Universal Behavior Practices

    Science.gov (United States)

    Mercer, Sterett H.; McIntosh, Kent; Strickland-Cohen, M. Kathleen; Horner, Robert H.

    2014-01-01

    The purpose of the study was to examine the extent to which the School-Wide Universal Behavior Sustainability Index: School Teams (SUBSIST; McIntosh, Doolittle, Vincent, Horner, & Ervin, 2009), a measure of school and district contextual factors that promote the sustainability of school practices, demonstrated measurement invariance across…

  12. Making Sense of Sustainability: A Practice Theories Approach to Buying Food

    NARCIS (Netherlands)

    Brons, Anke; Oosterveer, P.J.M.

    2017-01-01

    In light of global climate change the relevance of sustainable food consumption is growing, yet access to it has not correspondingly developed. This paper addresses the issue of accessing sustainable food from a practice theories perspective. The case of students in Paris is examined by means of

  13. Public-Interest Values and Program Sustainability: Some Implications for Evaluation Practice

    Science.gov (United States)

    Chelimsky, Eleanor

    2014-01-01

    Evaluating the longer-term sustainability of government programs and policies seems in many ways to go beyond the boundaries of typical evaluation practice. Not only have intervention failures over time been difficult to predict, but the question of sustainability itself tends to fall outside current evaluation thinking, timing and functions. This…

  14. Volcanic Ash Soils: Sustainable Soil Management Practices, With Examples of Harvest Effects and Root Disease Trends

    Science.gov (United States)

    Mike Curran; Pat Green; Doug Maynard

    2007-01-01

    Sustainability protocols recognize forest soil disturbance as an important issue at national and international levels. At regional levels continual monitoring and testing of standards, practices, and effects are necessary for successful implementation of sustainable soil management. Volcanic ash-cap soils are affected by soil disturbance and changes to soil properties...

  15. Strategies and practices in off-label marketing of pharmaceuticals: a retrospective analysis of whistleblower complaints.

    Directory of Open Access Journals (Sweden)

    Aaron S Kesselheim

    2011-04-01

    Full Text Available Despite regulatory restrictions, off-label marketing of pharmaceutical products has been common in the US. However, the scope of off-label marketing remains poorly characterized. We developed a typology for the strategies and practices that constitute off-label marketing.We obtained unsealed whistleblower complaints against pharmaceutical companies filed in US federal fraud cases that contained allegations of off-label marketing (January 1996-October 2010 and conducted structured reviews of them. We coded and analyzed the strategic goals of each off-label marketing scheme and the practices used to achieve those goals, as reported by the whistleblowers. We identified 41 complaints arising from 18 unique cases for our analytic sample (leading to US$7.9 billion in recoveries. The off-label marketing schemes described in the complaints had three non-mutually exclusive goals: expansions to unapproved diseases (35/41, 85%, unapproved disease subtypes (22/41, 54%, and unapproved drug doses (14/41, 34%. Manufacturers were alleged to have pursued these goals using four non-mutually exclusive types of marketing practices: prescriber-related (41/41, 100%, business-related (37/41, 90%, payer-related (23/41, 56%, and consumer-related (18/41, 44%. Prescriber-related practices, the centerpiece of company strategies, included self-serving presentations of the literature (31/41, 76%, free samples (8/41, 20%, direct financial incentives to physicians (35/41, 85%, and teaching (22/41, 54% and research activities (8/41, 20%.Off-label marketing practices appear to extend to many areas of the health care system. Unfortunately, the most common alleged off-label marketing practices also appear to be the most difficult to control through external regulatory approaches.

  16. Strategies and Practices in Off-Label Marketing of Pharmaceuticals: A Retrospective Analysis of Whistleblower Complaints

    Science.gov (United States)

    Kesselheim, Aaron S.; Mello, Michelle M.; Studdert, David M.

    2011-01-01

    Background Despite regulatory restrictions, off-label marketing of pharmaceutical products has been common in the US. However, the scope of off-label marketing remains poorly characterized. We developed a typology for the strategies and practices that constitute off-label marketing. Methods and Findings We obtained unsealed whistleblower complaints against pharmaceutical companies filed in US federal fraud cases that contained allegations of off-label marketing (January 1996–October 2010) and conducted structured reviews of them. We coded and analyzed the strategic goals of each off-label marketing scheme and the practices used to achieve those goals, as reported by the whistleblowers. We identified 41 complaints arising from 18 unique cases for our analytic sample (leading to US$7.9 billion in recoveries). The off-label marketing schemes described in the complaints had three non–mutually exclusive goals: expansions to unapproved diseases (35/41, 85%), unapproved disease subtypes (22/41, 54%), and unapproved drug doses (14/41, 34%). Manufacturers were alleged to have pursued these goals using four non–mutually exclusive types of marketing practices: prescriber-related (41/41, 100%), business-related (37/41, 90%), payer-related (23/41, 56%), and consumer-related (18/41, 44%). Prescriber-related practices, the centerpiece of company strategies, included self-serving presentations of the literature (31/41, 76%), free samples (8/41, 20%), direct financial incentives to physicians (35/41, 85%), and teaching (22/41, 54%) and research activities (8/41, 20%). Conclusions Off-label marketing practices appear to extend to many areas of the health care system. Unfortunately, the most common alleged off-label marketing practices also appear to be the most difficult to control through external regulatory approaches. Please see later in the article for the Editors' Summary PMID:21483716

  17. Consumer perceptions on sustainable practices implemented in foodservice organizations in Korea.

    Science.gov (United States)

    Ju, Seyoung; Chang, Hyeja

    2016-02-01

    Sustainable practices in foodservice organizations including commercial and noncommercial ones are critical to ensure the protection of the environment for the future. With the rapid growth of the foodservice industry, wiser usage of input sources such as food, utilities, and single use packaging should be reconsidered for future generations. Therefore, this study aims to investigate the customer's perceptions on sustainable practices and to identify the relationship among sustainable practices, social contribution and purchase intention. The study was conducted using content analyses by reviewing articles on sustainable food service practices published domestically and abroad. Thereafter, data were collected with a face-to-face survey using a questionnaire and analyzed with factor analyses and multiple regressions. Sustainable practices classified with factor analysis consisted of 6 dimensions of green food material procurement, sustainable food preparation, green packaging, preservation of energy, waste management, and public relations on green activity, with a total of 25 green activities in foodservice operations. Consumers were not very familiar with the green activities implemented in the foodservice unit, with the lowest awareness of "green food material procurement (2.46 out of 5 points)", and the highest awareness of "green packaging (3.74)" and "waste management (3.28). The factors influencing the perception of social contribution by foodservice organizations among 6 sustainable practice dimensions were found to be public relations on green activity (β = 0.154), waste management (β = 0.204) and sustainable food preparation (β = 0.183). Green packaging (β = 0.107) and the social contribution of the foodservice organization (β = 0.761) had strong relationships with the image of the organization. The purchase intentions of customers was affected only by the foodservice image (β = 0.775). The results of this study suggest that sustainable practices by

  18. YOUTH LABOUR MARKET IN REPUBLIC OF BELARUS: PROBLEMS OF THEORY AND PRACTICE

    Directory of Open Access Journals (Sweden)

    A. K. Dubovik

    2010-01-01

    Full Text Available The paper considers theoretical and practical problems of formation and regulation of youth labour market inBelarus. Specific and characteristic features of the labour market segment and main problems of young people in the labour market are given in the paper. The paper reveals directions of the state regulations on a youth labour market. Some proposals pertaining to the increase of youth employment efficiency are made in the paper. The paper contains statements and conclusions which can be used while teaching social-humanitarian and economics-management subjects, while conducting investigations on youth problems, social and industrial relations and vocational education in theRepublicofBelarus.

  19. Sustainability as an Ethical Principle: Ensuring Its Systematic Place in Professional Nursing Practice

    Science.gov (United States)

    Riedel, Annette

    2015-01-01

    Alongside the central focus on the persons requiring nursing care in professional nursing practice, the perspective of the sustainability of interventions and the use of materials (for example, nursing aids and hygiene articles) is gaining prominence in nursing decision-making processes. This contribution makes the principle of sustainability concrete and delineates its importance in the context of professional nursing practice and decision-making. It further suggests the development of an ethical policy in order to systematically ensure that sustainability has a place in ethical reflection and decision-making, and describes the elements involved. Finally, a synthesis is made between the importance of the principle of sustainability, suggested ethical policies (system of ethical reflection) as they affect nursing practice and professional reflection, decision-making, and practice. PMID:27417590

  20. Sustainable Design Practices and Consumer Behavior: FCS Student Perceptions

    Science.gov (United States)

    Ulasewicz, Connie; Vouchilas, Gus

    2008-01-01

    The purpose of this study was to gather information on the perceptions of sustainability in design held by family and consumer sciences (FCS) students majoring in interior design and apparel design/merchandising. Likert-scale responses were used to explore differences and similarities between students in the two majors. Overall, interior design…

  1. Learning from Bad Practice in Environmental and Sustainability Education

    DEFF Research Database (Denmark)

    Lysgaard, Jonas Andreasen

    A sustainable and environmentally friendly life does not simply drop from the sky. Contemporary industrialized societies struggle to understand and incorporate notions of how to develop along a path that will ensure future generations can enjoy the same standard of living as nations such as Denma...

  2. Integrated Sustainability Reporting at HNE Eberswalde--A Practice Report

    Science.gov (United States)

    Kräusche, Kerstin; Pilz, Stefanie

    2018-01-01

    Purpose: The purpose of this paper is to present the development of an integrated sustainability reporting. In this paper success criteria are named and empirical values when dealingwith specific challenges are formulated. The focus is on the development of criteria for reporting, the involvement of university members and quality assurance.…

  3. Practice and outcomes of multidisciplinary research for environmental sustainability

    NARCIS (Netherlands)

    Schoot Uiterkamp, A.J.M.; Vlek, C.A.J.

    2007-01-01

    Since about 1990, when sustainability became a key concept for a wide range of scientific disciplines, the need for multidisciplinary collaboration has increased. We present five illustrative cases from the long-standing environmental research work at the University of Groningen. The projects

  4. Sustainable soil management practices of crop farmers in Mkpat ...

    African Journals Online (AJOL)

    Sustainability which is the successful management of resources for agriculture to satisfy the changing human needs and the capacity to remain productive and at the same time conserving the resource base, is the focus of this study. Therefore, the various conventional methods of managing soil, which are commonly being ...

  5. Veterinary advisory practice and sustainable production on dairy farms

    NARCIS (Netherlands)

    Noordhuizen, J.P.T.M.; Oenema, O.; Boersema, S.; Cannas da Silva, J.

    2012-01-01

    The concept of ‘sustainable livestock production’ has greatly developed over the past decades. Currently, a certain degree of consensus has been reached. The concept comprises four major components: economy, ecology, society, and ethics. Dairy farmers, especially those with grassland-based

  6. Integration of Sustainable Practices into Standard Army MILCON Designs

    Science.gov (United States)

    2011-09-01

    ing: For Army purposes, since they are virtually self- sustaining, extensive vegetated roofs are preferred over intensive vege- tated roofs. 1. The...and gatehouse inspection stations at guarded facilities 1.25 W/sqft of uncovered areas (covered areas are included in "Canopies and Overhangs

  7. the contribution of stock control practices to the sustainability of ...

    African Journals Online (AJOL)

    MRS OGECHI

    effective management and sustainability in hospitality establishments within. Umuahia North and .... usage and management of materials like the food items, toiletries, supplies, stationary, production equipment ... Any response with mean of 3.0 and above was regarded agreed (indicating positive) while any response below ...

  8. Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices.

    Science.gov (United States)

    Nowak, Glen J; Gellin, Bruce G; MacDonald, Noni E; Butler, Robb

    2015-08-14

    Many countries and communities are dealing with groups and growing numbers of individuals who are delaying or refusing recommended vaccinations for themselves or their children. This has created a need for immunization programs to find approaches and strategies to address vaccine hesitancy. An important source of useful approaches and strategies is found in the frameworks, practices, and principles used by commercial and social marketers, many of which have been used by immunization programs. This review examines how social and commercial marketing principles and practices can be used to help address vaccine hesitancy. It provides an introduction to key marketing and social marketing concepts, identifies some of the major challenges to applying commercial and social marketing approaches to immunization programs, illustrates how immunization advocates and programs can use marketing and social marketing approaches to address vaccine hesitancy, and identifies some of the lessons that commercial and non-immunization sectors have learned that may have relevance for immunization. While the use of commercial and social marketing practices and principles does not guarantee success, the evidence, lessons learned, and applications to date indicate that they have considerable value in fostering vaccine acceptance. Copyright © 2015. Published by Elsevier Ltd.

  9. Environmental and Social Supply Chain Management Sustainability Practices: Construct Development and Measurement

    OpenAIRE

    Marshall, Donna; McCarthy, Lucy; Heavey, Ciaran; McGrath, Paul

    2015-01-01

    The purpose of this paper is to conceptualise and operationalise the concept of supply chain management sustainability practices. Based on a multi-stage procedure involving a literature review, expert Q-sort and pre-test process, pilot test, and survey of 156 supply chain directors and managers in Ireland, we develop a multidimensional conceptualisation and measure of social and environmental supply chain management sustainability practices. The research findings show theoretically-so...

  10. Can Next-Generation Vehicles Sustainably Survive in the Automobile Market? Evidence from Ex-Ante Market Simulation and Segmentation

    Directory of Open Access Journals (Sweden)

    Jungwoo Shin

    2018-02-01

    Full Text Available Introduced autonomous and connected vehicles equipped with emerging technologies are expected to change the automotive market. In this study, using stated preference (SP data collected from choice experiments conducted in Korea with a mixed multiple discrete-continuous extreme value model (MDCEV, we analyzed how the advent of next-generation of vehicles with advanced vehicle technologies would affect consumer vehicle choices and usage patterns. Additionally, ex-ante market simulations and market segmentation analyses were conducted to provide specific management strategies for next-generation vehicles. The results showed that consumer preference structures of conventional and alternative fuel types primarily differed depending on whether they were drivers or non-drivers. Additionally, although the introduction of electric vehicles to the automobile market is expected to negatively affect the choice probability and mileage of other vehicles, it could have a positive influence on the probability of purchasing an existing conventional vehicle if advanced vehicle technologies are available.

  11. Concerted practice and/or conscious parallelism on an oligopolistic market

    Directory of Open Access Journals (Sweden)

    Đuričić Jovana

    2011-01-01

    Full Text Available The competition represents a desirable state of the market in every society. Putting a lot of effort in trying to be better than each other, the competitors of the market, where there is a fair competition, contribute to making that market more advanced than the other one with the weaker competition. However it has become quite frequent to come across the violation of the competition in modern society. It is usually done by making different agreements or with explicit or tacit coordination of conduct on the market. Apart from these, there are many other ways for doing so, with the aim of getting certain benefits, especially making extra profit. In addition to that, there are some restrictions on the competition on oligopolistic markets too, yet, those markets are covered with different market forms which cannot be easily distinguished from the forbidden ones. This paper defines the relation between the concerted practice and conscious parallelism on an oligopolistic market, which is the example of a restricted market conduct, and the one which just seems to be legal, according to the practice of the European Court of Justice.

  12. Relation between creative teaching and sustainable practices in cultural heritage tourism

    Directory of Open Access Journals (Sweden)

    Rašperić Ružica

    2016-01-01

    Full Text Available This paper is primarily concerned with alternative teaching methodologies. Creative teaching methodologies place the student at the center of the learning process. This paper is a case study of 'Orion - promotion of the Vučedol culture' project as a self-sustainable cultural product. The primary goal of the project is the promotion of heritage through cultural tourism. The 'Orion' project was launched in cooperation with third year undergraduate students at the Department of Tourism of VERN University of Applied Sciences from Zagreb, as part of the Event Management and Marketing course (March to June 2014. Inspired by the Vučedol archaeological site, historical data and lectures on the Vučedol culture and the oldest Indo-European calendar called 'Orion' the students have developed a plan for a two-day festival that would take place in Vinkovci, Croatia and world include a scientific conference, cultural and artistic program, presentation of local cuisine, creative workshops, and promotion of local crafts. This paper reinforces the need for imaginative thinking in education for tourism. The variety of ways in which creative teaching practices can be used is infinite and this case study presents only a small contribution.

  13. [Hygiene practices in a street market in the city of Salvador, Bahia State].

    Science.gov (United States)

    Minnaert, Ana Cláudia de Sá Teles; Freitas, Maria do Carmo Soares

    2010-06-01

    The main objective of this research is to understand the meaning of the practices concerning food hygiene in a street market in Salvador, the capital of Bahia State in Brazil. The ethnographic study presents two main categories for symbolic production related to hygiene practices: cleanliness as order and dirtiness as disorder. These cultural codes make correspondence with the studies of Mary Douglas and Nobert Elias. The codes present particularities to decode everyday life, in which concept and hygiene practices are aspects normalized, in daily activity, for persons who share the space of street market: vendors, consumers, street cleaners and official inspectors. The techno-scientific knowledge and sanitary legislation are strange to the symbolic system of street market vendors. The laws are ineffective and their influence is of little importance in the creation of hygiene practices. Official inspectors' attitudes are coercive and punitive and do not take into account any cultural values when enforcing new hygiene practices.

  14. Conceptual Model Development of Sustainability Practices: The Case of Port Operations for Collaboration and Governance

    Directory of Open Access Journals (Sweden)

    Dalwon Kang

    2017-12-01

    Full Text Available Sustainability practices in port operations are critical issue to achieve port sustainability involving economic, social and environmental issues. To assist ports to successfully implant sustainability practices into their operations, this paper conceptualized the structure of sustainability practices in international port operations, by clustering the relevant issues, empirically. Using 203 samples collected from port stakeholders in the major ports in Northeast Asia, multi-measurement items were analyzed on exploratory factor analysis in SPSS 21. Results generated a structure that consists of five sub-dimensions conceptualizing sustainability practices in the context of port operations. As operative practices to accommodate current and future demands in a port, the five-factor model clustering the relevant issues incorporate environmental technologies, process and quality improvement, monitoring and upgrading, communication and cooperation, and active participation. Providing useful insights for strategic agenda to assist ports to incorporate sustainability practices in their operations, the five-factor model offer both a descriptive and diagnostic management tool for future improvement in port operations.

  15. Do Smallholder, Mixed Crop-Livestock Livelihoods Encourage Sustainable Agricultural Practices? A Meta-Analysis

    Directory of Open Access Journals (Sweden)

    Thomas K. Rudel

    2016-02-01

    Full Text Available As calls for bolstering ecosystem services from croplands have grown more insistent during the past two decades, the search for ways to foster these agriculture-sustaining services has become more urgent. In this context we examine by means of a meta-analysis the argument, proposed by Robert McC. Netting, that small-scale, mixed crop-livestock farming, a common livelihood among poor rural peoples, leads to environmentally sustainable agricultural practices. As predicted, mixed crop-livestock farms exhibit more sustainable practices, but, contrary to predictions, a small scale of operation does not predict sustainability. Many smallholders on mixed crop-livestock farms use sustainable practices, but other smallholders practice a degrading, input-scarce agriculture. Some large farm operators use soil-conserving, minimum-tillage techniques while other large operators ignore soil-conserving techniques and practice an industrialized, high chemical input agriculture. The strength and pervasiveness of the link in the data between mixed crop-livestock farming and sustainable agricultural practices argues for agricultural policies that promote mixed crop-livestock livelihoods.

  16. Responsibility for the future of the world-paradigm shift in the theory and practice of marketing

    Directory of Open Access Journals (Sweden)

    Gábor Rekettye

    2010-12-01

    Full Text Available En las últimas cuatro décadas muchos estudios científicos fueron publicados sobre los impactos medioambientales que amenazan el futuro de nuestro planeta. Estas manifestaciones apenas han afectado el área de marketing, no ha habido ningún cambio paradigmático. La primera parte del artículo trata de los procesos climáticos que amenazan el medio ambiente y la vida cotidiana de la población, y que pueden ser importantes para la formación del futuro del marketing. Hay una relación estrecha entre el cambio climático y el consumismo que estimula la investigación sobre la responsabilidad y la sostenibilidad del consumo. La segunda parte del artículo trata de esbozar las nuevas tendencias posibles en la teoría y en la práctica del marketing que son necesarias para enfrentar las cambiantes necesidades medioambientales.In the last four decades quite a lot of scientific studies have been published about those dangerous signs which threaten the future of our world. These manifests have only slightly affected the field of marketing; no paradigm shift has taken place. The first part of the paper deals with climate processes threatening the environment and the everyday life of the population, and which may be important in shaping the future of marketing. There is a strong relation between climate change and consumerism enforcing the research about the responsibility and sustainability of consumption. The second part of the study tries to outline those possible new trends in the theory and practice of marketing which are necessary to meet the changing environmental needs.

  17. Challenging the Sustainability of an Education System of Evaluation and Labor Market Outcomes

    Directory of Open Access Journals (Sweden)

    Wonyoung Baek

    2015-12-01

    Full Text Available Students’ inattention to the importance of teaching evaluations may undermine the sustainability of the education evaluation system. This study analyzed the effects of the personality variable reflected by monotonic response patterns, which is a typical example of student indifference, on the employability of graduates using Career-SET (student evaluations of teaching matched data of college graduates from 2008–2012. The results from various estimation models consistently indicated that graduates with a higher ratio of insincere responses in student evaluations of teaching are less likely to be employed, or are hired for lower prestige jobs than other comparison groups. This means that unlike the current practice in which firms rely simply on specifications to hire employees, applicants’ invisible characteristics, such as personality, can also be screened by job interviewers.

  18. Transformation and sustainability in agriculture : connecting practice with social theory

    NARCIS (Netherlands)

    Vellema, S.

    2011-01-01

    Public pressure and societal changes induce interventions and policies, which aim to transform agriculture and food provision. This book shows that for upscaling novel practices and organizational models it is important to include meso-level regime aspects in analysis and practice. The argument

  19. Sustainability, accountability and corporate governance: Exploring multinationals' reporting practices

    OpenAIRE

    Kolk, A.

    2008-01-01

    Recent years have seen a rapid increase in accountability pressures on particularly large global companies. The increased call for transparency comes from two different angles, which show some (potential) convergence in terms of topics and audiences: accountability requirements in the context of corporate governance, which expand to staff-related, ethical aspects; and sustainability reporting that has broadened from environment only to social and financial issues. This article examines to wha...

  20. Agroforestry and conservation agriculture: Complementary practices for sustainable development

    OpenAIRE

    Sims, B; Friedrich, Theodor; Kassam, Amir H.; Kienzle, J.

    2009-01-01

    Metadata only record This paper explores how conservation agriculture and agroforestry can be complementary approaches for increasing agricultural sustainability. Developing a discussion of how both systems are designed to mimic the natural environment through the maintenance of a 'natural' ground cover and the complimentary production of crops which utilize different soil nutrients. Benefits of conservation agriculture and agroforestry systems are accrued in several primary areas: efficie...

  1. Consumer Culture, Sustainability and Business Practice: How Companies can Promote the Symbolic Value of Sustainability in Consumption Activities?

    Directory of Open Access Journals (Sweden)

    Verônica Macário de Oliveira

    2016-05-01

    Full Text Available Discussions on sustainability began recently to focus on the consumption patterns of contemporary society as a major causative factors of social and environmental problems. Thus, the aim of this paper is to discuss some opportunities that companies have to influence these changes consumption patterns towards sustainability, taking as a basis the view discussed in studies of Rindova and Ravasi (2008 who consider firms as producers of culture. To this end, we performed a theoretical essay. The results show that companies can influence the formation of specific cultures with the symbolic construction of sustainable practices, contributing to the formation of a culture of sustainable consumption. This occurs from innovation in their ways of working, considering that evoke meanings that products appear to be influenced by strategic choices of producers, such as the concepts and philosophies of design (Ravasi; Rindova, 2008, which includes the development new technologies and practices (Michaelis, 2003 based on the principles of eco-efficiency (Barber, 2008; Clark, 2008, as well as changes in values and discourses that shape the cultures of business, government, media and civil society (Michaelis, 2003, also aligned with the ethical principles and shared environmental responsibility (Tukkeret al, 2008.

  2. How current assessments of Sustainability Performance by Best Practice in the UN Global Compact challenge legitimacy

    DEFF Research Database (Denmark)

    Kjærgaard, Thomas

    the Economist (2013) turn to Scandinavia as having the solutions to some of the global sustainability-related challenges, it might also be worth reversing the optics. One approach could be to take a closer look at whether this high level of support for the UNGC translates to a high level of Sustainability...... Performance? And how the current assessment of Sustainability Performance by Best Practice in the UN Global Compact challenge the legitimacy of both the corporation, the UNGC and governments attempting to facilitate sustainability and CSR engagement? Best Practice is a concept frequently used by authorities......The Scandinavian countries have been strong supporters of the UN Global Compact (UNGC) since the official launch in year 2000. This is best evidenced by the level of adoption of the UNGC, which is the most widely adopted broad sustainability-reporting standard in Scandinavia (Kjaergaard, submitted...

  3. Sustainability of professionals’ adherence to clinical practice guidelines in medical care: a systematic review

    Science.gov (United States)

    Ament, Stephanie M C; de Groot, Jeanny J A; Maessen, José M C; Dirksen, Carmen D; van der Weijden, Trudy; Kleijnen, Jos

    2015-01-01

    Objectives To evaluate (1) the state of the art in sustainability research and (2) the outcomes of professionals’ adherence to guideline recommendations in medical practice. Design Systematic review. Data sources Searches were conducted until August 2015 in MEDLINE, CINAHL, EMBASE, Cochrane Central Register of Controlled Trials (CENTRAL) and the Guidelines International Network (GIN) library. A snowball strategy, in which reference sections of other reviews and of included papers were searched, was used to identify additional papers. Eligibility criteria Studies needed to be focused on sustainability and on professionals’ adherence to clinical practice guidelines in medical care. Studies had to include at least 2 measurements: 1 before (PRE) or immediately after implementation (EARLY POST) and 1 measurement longer than 1 year after active implementation (LATE POST). Results The search retrieved 4219 items, of which 14 studies met the inclusion criteria, involving 18 sustainability evaluations. The mean timeframe between the end of active implementation and the sustainability evaluation was 2.6 years (minimum 1.5–maximum 7.0). The studies were heterogeneous with respect to their methodology. Sustainability was considered to be successful if performance in terms of professionals’ adherence was fully maintained in the late postimplementation phase. Long-term sustainability of professionals’ adherence was reported in 7 out of 18 evaluations, adherence was not sustained in 6 evaluations, 4 evaluations showed mixed sustainability results and in 1 evaluation it was unclear whether the professional adherence was sustained. Conclusions (2) Professionals’ adherence to a clinical practice guideline in medical care decreased after more than 1 year after implementation in about half of the cases. (1) Owing to the limited number of studies, the absence of a uniform definition, the high risk of bias, and the mixed results of studies, no firm conclusion about the

  4. Sustainability of professionals' adherence to clinical practice guidelines in medical care: a systematic review.

    Science.gov (United States)

    Ament, Stephanie M C; de Groot, Jeanny J A; Maessen, José M C; Dirksen, Carmen D; van der Weijden, Trudy; Kleijnen, Jos

    2015-12-29

    To evaluate (1) the state of the art in sustainability research and (2) the outcomes of professionals' adherence to guideline recommendations in medical practice. Systematic review. Searches were conducted until August 2015 in MEDLINE, CINAHL, EMBASE, Cochrane Central Register of Controlled Trials (CENTRAL) and the Guidelines International Network (GIN) library. A snowball strategy, in which reference sections of other reviews and of included papers were searched, was used to identify additional papers. Studies needed to be focused on sustainability and on professionals' adherence to clinical practice guidelines in medical care. Studies had to include at least 2 measurements: 1 before (PRE) or immediately after implementation (EARLY POST) and 1 measurement longer than 1 year after active implementation (LATE POST). The search retrieved 4219 items, of which 14 studies met the inclusion criteria, involving 18 sustainability evaluations. The mean timeframe between the end of active implementation and the sustainability evaluation was 2.6 years (minimum 1.5-maximum 7.0). The studies were heterogeneous with respect to their methodology. Sustainability was considered to be successful if performance in terms of professionals' adherence was fully maintained in the late postimplementation phase. Long-term sustainability of professionals' adherence was reported in 7 out of 18 evaluations, adherence was not sustained in 6 evaluations, 4 evaluations showed mixed sustainability results and in 1 evaluation it was unclear whether the professional adherence was sustained. (2) Professionals' adherence to a clinical practice guideline in medical care decreased after more than 1 year after implementation in about half of the cases. (1) Owing to the limited number of studies, the absence of a uniform definition, the high risk of bias, and the mixed results of studies, no firm conclusion about the sustainability of professionals' adherence to guidelines in medical practice can be drawn

  5. How Marketing Practices Affect Education: A Comparative Case Study of Canada, the United States and Australia

    Science.gov (United States)

    Eaton, Sarah Elaine; Goddard, J. Tim

    2007-01-01

    This paper examines the theory and practice of the commercialization of education in Canada, using comparative examples from the United States and Australia. Critical theory provides the framework for the study. From the broad focus of business practice, the examination is narrowed down to marketing, and even further to branding, at all levels,…

  6. Pruning the Money-Tree to Ensure Sustainable Growth: Facilitating Sustainable Development Through Market-Based Instruments

    Directory of Open Access Journals (Sweden)

    AR Paterson

    2006-12-01

    Full Text Available South Africa’s pristine landscapes and natural resources are under significant threat. This is not subject to debate, but what is, is how to implement a regulatory regime to deal effectively with these environmental realities – a challenge complicated by competing socio-economic imperatives; significant capacity and resource constraints and the need to redress past inequalities, efforts to increase access to land and natural resources as well as perceptions that the environment is an elitist concern. Many countries are exploring alternative ways of providing for effective environmental management such as: co-opting civil society participation; creating markets for environmental goods and services; and using market-based instruments (MBI. The latter form the focus of this article as the National Treasury recently released a draft policy paper for discussion titled A Framework for Considering Market-Based Instruments to Support Environmental Fiscal Reform in South Africa 2006 (Draft Policy Paper.

  7. Sustainable landscaping practices for enhancing vegetation establishment : research summary.

    Science.gov (United States)

    2016-02-01

    This research supports the integration of new practices and procedures to improve soil : structure that will help turf, meadow, forest and landscape plantings to thrive. It sought : to (1) demonstrate the effectiveness of innovative soil decompaction...

  8. Socioeconomic drivers of yard sustainable practices in a tropical city

    National Research Council Canada - National Science Library

    Elvia J. Meléndez-Ackerman; Raúl Santiago-Bartolomei; Cristina P. Vila-Ruiz; Luis E. Santiago; Diana García-Montiel; Julio C. Verdejo-Ortiz; Harold Manrique-Hernández; Eduardo Hernández-Calo

    2014-01-01

    ... a social-ecological approach. We conducted vegetation surveys to evaluate yard practices that relate to the state of the yard vegetation, including species diversity and abundance, vegetation structure, and the percent of green...

  9. A cross-sectional analysis of reported corporate environmental sustainability practices.

    Science.gov (United States)

    Cowan, Dallas M; Dopart, Pamela; Ferracini, Tyler; Sahmel, Jennifer; Merryman, Kimberly; Gaffney, Shannon; Paustenbach, Dennis J

    2010-12-01

    The concept of sustainability evolved throughout the 1970s and 1980s, but was formally described by the 27 principles of the Rio Declaration on Environment and Development in 1992. Despite the passage of nearly 20years, to date there are no uniform set of federal rules, regulations, or guidelines specifically governing the environmental aspects of sustainability practices or related requirements in the United States. In this benchmark analysis, we have collected information on the sustainability programs of the five largest US companies in each of the 26 industrial sectors [based on the Forbes Global 2000 through 2009 (n=130)]. For each company, we reviewed the most recent corporate sustainability, citizenship, or responsibility report, limiting our scope to environmental components, if available. Ten criteria were identified and analyzed, including leadership, reporting, external review, certification, and individual components of environmental sustainability programs. With respect to the prevalence of sustainability components between various business sectors, we found that the Drugs and Biotechnology (87%), Household and Personal Products (87%) and Oil and Gas Operations (87%) industries had the most comprehensive environmental sustainability programs. Using the nine components of environmental sustainability as a benchmark, we identified four key components as the characteristics of the most comprehensive environmental sustainability programs. These were (1) empowering leadership with a commitment to sustainability (80%), (2) standardized reporting (87%), (3) third-party evaluation of the sustainability programs (73%), and (4) obtaining ISO 14001 certification (73%). We found that many firms shaped their own definition of sustainability and developed their associated sustainability programs based on their sector, stakeholder interests, products or services, and business model. We noted an emerging area that we have called product sustainability - one in which

  10. The Role of Intermediation in the Governance of Sustainable Chinese Web Marketing

    National Research Council Canada - National Science Library

    Yongrok Choi; Di Gao

    2014-01-01

    ...). The paper analyzes the core governance factors of Chinese trust (Guanxi) from outperforming web marketing mix strategies to determine if Guanxi can be applied to other web community marketing strategies...

  11. Shaping sustainable energy technologies and use - a system, policy or market responsibility?

    DEFF Research Database (Denmark)

    Jørgensen, Ulrik

    2002-01-01

    The article present the problem of delegating energy technology innovation to new market condition after liberalisation.......The article present the problem of delegating energy technology innovation to new market condition after liberalisation....

  12. Sustainable clinical research, health economic aspects and medical marketing: drivers of product innovation.

    Science.gov (United States)

    Haschke, Ferdinand; Klassen-Wigger, Petra

    2010-01-01

    Marketing-driven innovation in the field of pediatric nutrition, in particular in the infant formula segment is not sustainable. New benefits of products must be scientifically proven and safety and efficacy of new formulae established in clinical trials. The scientific innovation process of three infant formulae is described. Improvement in protein quality allowed to reduce the protein concentration in whey-based infant formula. Weight gain and BMI of infants fed those formulae corresponds to breastfed infants and is lower than in infants fed traditional formulae with higher protein concentration. A meta-analysis indicates associations between rapid weight gain in infancy and obesity later in life. If infants cannot be exclusively breastfed until 4-6 months of age, feeding low-protein formulae may contribute to positive long-term health outcome with potentially important health economic effects. A partially hydrolyzed whey based formula for prevention of allergic symptoms in children with hereditary risk for allergic diseases was developed more than 25 years ago. The most recent meta-analysis which included 15 randomized clinical trials indicates that the risk of all allergic diseases and atopic dermatitis/eczema is significantly reduced in infants at risk when the partially hydrolyzed formula is fed. The partially hydrolyzed formula had the same protective effect as casein-based high-degree extensively hydrolyzed formula. Because of substantial price differences between the two formulae, feeding the partially hydrolyzed whey formula is cost saving. Hypoallergenic claims can be made in many countries, and international nutrition committees have positively commented the preventive effect of those formulae. Acidified formulae have been widely used during the last decade in replacement feeding programs for infants whose mothers are HIV positive. The formula was innovated by improving whey protein quality and lowering protein concentration. The bacteriostatic

  13. Supporting Sustainable Markets Through Life Cycle Assessment: Evaluating emerging technologies, incorporating uncertainty and the consumer perspective

    Science.gov (United States)

    Merugula, Laura

    As civilization's collective knowledge grows, we are met with the realization that human-induced physical and biological transformations influenced by exogenous psychosocial and economic factors affect virtually every ecosystem on the planet. Despite improvements in energy generation and efficiencies, demand of material goods and energy services increases with no sign of a slowing pace. Sustainable development requires a multi-prong approach that involves reshaping demand, consumer education, sustainability-oriented policy, and supply chain management that does not serve the expansionist mentality. Thus, decision support tools are needed that inform developers, consumers, and policy-makers for short-term and long-term planning. These tools should incorporate uncertainty through quantitative methods as well as qualitatively informing the nature of the model as imperfect but necessary and adequate. A case study is presented of the manufacture and deployment of utility-scale wind turbines evaluated for a proposed change in blade manufacturing. It provides the first life cycle assessment (LCA) evaluating impact of carbon nanofibers, an emerging material, proposed for integration to wind power generation systems as blade reinforcement. Few LCAs of nanoproducts are available in scientific literature due to research and development (R&D) for applications that continues to outpace R&D for environmental, health, and safety (EHS) and life cycle impacts. LCAs of emerging technologies are crucial for informing developers of potential impacts, especially where market growth is swift and dissipative. A second case study is presented that evaluates consumer choice between disposable and reusable beverage cups. While there are a few studies that attempt to make the comparison using LCA, none adequately address uncertainty, nor are they representative for the typical American consumer. By disaggregating U.S. power generation into 26 subregional grid production mixes and evaluating

  14. "La Historia de Mi Nombre": A Culturally Sustaining Early Literacy Practice

    Science.gov (United States)

    Nash, Kindel; Panther, Leah; Arce-Boardman, Alicia

    2018-01-01

    This article features a culturally sustaining practice that many early literacy teachers can adapt and use: "la historia de mi nombre"/the story of my name. The practice is described in the context of a second-grade bi/multilingual class as the Latinx students are learning about their names through culturally authentic literature,…

  15. Sustaining Research-Based Practices in Reading: A 3-Year Follow-Up.

    Science.gov (United States)

    Klingner, Janette K.; Vaughn, Sharon; Hughes, Marie Tejero; Arguelles, Maria Elena

    1999-01-01

    Three years after seven teachers had participated in an intensive year-long professional development experience in three multilevel reading practices (partner reading, collaborative strategic reading, and making words), all but one teacher sustained one or more of the practices at a high rate, as determined by classroom observation and interviews.…

  16. Greening Social Work Education: Teaching Environmental Rights and Sustainability in Community Practice

    Science.gov (United States)

    Androff, David; Fike, Chris; Rorke, John

    2017-01-01

    Green issues such as protecting environmental rights and promoting sustainability are growing in importance to social work practice but are largely ignored in social work curricula. This article uses comparative case studies of three student-led community practice projects to demonstrate how environmental rights can be incorporated into social…

  17. Sustainable Drainage Practices in Spain, Specially Focused on Pervious Pavements

    Directory of Open Access Journals (Sweden)

    Jorge Rodriguez-Hernandez

    2013-01-01

    Full Text Available The Spanish climate is full of contrasts, with torrential rains and long droughts; under these conditions, appropriate water management is essential. In Spain, until the end of the twentieth century, water management and legislative development lagged behind other more developed countries. Nowadays, great efforts are being made to reverse this situation and improve both water management and legislation in order to control the two main problems related to stormwater management in cities: floods and diffuse pollution. In this context, Sustainable Urban Drainage Systems (SUDS were developed as the main solution to these problems. The study of these techniques started in the 1970s in the USA, but they were not studied in Spain until 1993 when the University of Cantabria and CLABSA started to look into solutions for stormwater management. After 20 years of research and application, sustainable drainage in Spain is still behind other countries in spite of the efforts to change this situation, notably by the University of Cantabria with 10 years of experience in these techniques, mainly regarding pervious pavements, where more than 13 related research projects have been carried out. The future challenges focus on the application of pervious pavements for Urban Hydrological Rehabilitation.

  18. Sustainable-energy managment practices in an energy economy

    Science.gov (United States)

    Darkwa, K.

    2001-10-01

    The economic survival of any nation depends upon its ability to produce and manage sufficient supplies of low-cost safe energy. The world's consumption of fossil fuel resources currently increasing at 3% per annum is found to be unsustainable. Projections of this trend show that mankind will exhaust all known reserves in the second half of the coming century. Governments, industrialists, commercial organizations, public sector departments and the general public have now become aware of the urgent requirements for the efficient management of resources and energy-consuming activities. Most organizations in the materials, manufacturing and retail sectors and in the service industries have also created energy management departments, or have employed consultants, to monitor energy consumption and to reduce wastage. Conversely, any sustained attempt to reduce rates of energy consumption even by as little as 0.1% per annum ensures relatively an eternal future supply as well as reduction on environmental and ecological effect. Thus, there is no long- term solution to energy flow problem other than systematic and effective energy management and the continuous application of the techniques of energy management. Essential energy management strategies in support of a sustainable energy- economy are discussed.

  19. Partnership for Market Access; towards a sustainable market-oriented horticultural sector in Tanzania : The export horticulture in Tanzania

    NARCIS (Netherlands)

    Nyambo, B.; Verschoor, R.J.

    2005-01-01

    The Netherlands has taken the initiative for a Partnership on Market Access through meeting quality standards for food and agricultural products, for which a number of countries showed interest. With the respective governments of Kenya, Tanzania, Uganda en Zambia it has been agreed to start a

  20. External relationships and marketing practices in Serbian firms: The intangible capital perspective

    Directory of Open Access Journals (Sweden)

    Mitić Sanja

    2015-01-01

    Full Text Available This paper presents selected results of research on intangible capital in Serbian firms. The results are part of a broader research project, based on a survey of a sample of Serbian firms. The focus of the project is the various forms of intangible capital, and in this paper we analyse whether and to what degree firms build up their brand capital and increase marketing competencies, and what kind of external relationships they experience. The results provide the first insight into the development of the marketing resources of Serbian firms and show that this element of intangibles is gradually improving but still is at a low level. We find significant differences in the use of marketing resources between firms in regard to their size, international market experience, and ownership type. A more significant development of brand capital, external relationships, and marketing innovations and competencies is found in larger firms, firms with considerable international business experience compared to firms primarily oriented to the domestic market, and in foreign-owned firms. After identifying the strengths and weaknesses of marketing practices in Serbian enterprises we suggest some measures for overcoming the analyzed constraints in order to improve firms’ market positioning, especially in foreign markets.[Projekat Ministarstva nauke Republike Srbije, br. 179062

  1. Practice-theoretical possibilities for social marketing: Two fields learning from each other

    OpenAIRE

    Spotswood, F.; Chatterton, T.; Morey, Y.; Spear, S.

    2017-01-01

    This paper introduces key concepts from practice theory to the social change agenda, and draws on the unique contributions of the social marketing field. Practice theory has underpinned a growing stream of research in pro-environmental studies seeking to reduce impacts of particular behaviours, but it remains theoretical. By drawing on social marketing’s applied roots, this paper introduces a practice-theoretical intervention planning process (P-TIPP) which frames the unique contribution of s...

  2. Excel 2016 for marketing statistics a guide to solving practical problems

    CERN Document Server

    Quirk, Thomas J

    2016-01-01

    This is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2016 for Marketing Statistics: A Guide to Solving Practical Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. Each chapter explains statistical formulas and directs the reader t...

  3. A Review on the research and practice of city sustainable development indicators and indices

    Science.gov (United States)

    Xiang, Ning

    2017-10-01

    City sustainable development indicators and indices have become a hot issue in academic research and practical application, alongside the high-speed worldwide urbanization and driven by the actual managing demand. This article is aimed at a clear understanding of the progress in relevant research and practice. This is done by collecting common indicators and indices for city sustainable development and making comparison of the assessment process and contents, so as to find out main obstacles for the development of this research field and explore the direction for efforts to be made next step. The article divides these indicators and indices into two categories: ① indicators serving as single index which can provide an explicit description on the relationship between economic activities and environmental carrying capacity, but have a narrow scope of assessment and use complicated methods to collect and calculate data; ② indices based on indicator systems which can represent multiple processes, could reflect the view of strong sustainability and are easy to use, but can hardly depict the responding relationship between social, environmental and economic changes for city sustainable development or assure the scientific rigor of weight setting. Practices on indicators and indices for city sustainable development was summarized, and its problems were reviewed with China being representative of transitioning countries. According to the review, great progress has been achieved in the research and practice of indicators and indices for city sustainable development, but consistency of theories, rationality of indicators and scientific rigor of methodology are to be improved significantly.

  4. Getting personal with marketing research: A first year teaching innovation. A Practice Report

    Directory of Open Access Journals (Sweden)

    Mary FitzPatrick

    2010-07-01

    Full Text Available ‘Research’ can be a challenging topic for lecturers to teach, and a dry subject for students to learn. This paper presents a teaching innovation that involves first year students personally in the topic of marketing research - both as participant/producers of the research data and as clients/end-users of the marketing research. The teaching/learning innovation is based on pedagogical principles to make research theory accessible by bringing marketing research to life. It begins with personal data produced by the students, which is collated and then presented in the lectures, overlaid on a collage of the students’ ID photos to make the innovation visually engaging and to illustrate a real-life application of the marketing research process. For the students, this application that describes their own behaviours and opinions is immediately relevant. For us as teachers it is an exciting teaching activity that simultaneously demonstrates the practice, benefits, and processes of marketing research.

  5. The difference between lending interest rate and funds interest rate. Link with sustainable banking. Particularities of Romanian Market

    Directory of Open Access Journals (Sweden)

    Cristian Gheorghe Iacob

    2015-05-01

    Full Text Available The article, is trying to capture the way difference between active and passive interest rates influence macroeconomic sustainable development in a country. However the theory is limited on this area and the author is intending to merge practical aspects with conceptual terms. The role of banks in an economy is very important, as all inflows and outflows are done through financial institutions. Bank sustainability is the area of study and practice that captures the contribution of banks in sustainable development of a country. Banking instruments are the means by which banks are present and act in the economy. Banking techniques are the mechanisms of banking instruments. The most important banking instruments are the loans and the deposits. So banks take deposits from different entities and use them as resource to finance other entities. A bank is considered contributing to sustainable development, if lending divisions allocates resources to investments that bring long-term welfare to the community not only for today people, but for future generations. Therefore, we can establish a correlation between banking sustainability and sustainable development through the evolution of banking instruments. Looking to detail, bank sustainability is highly affected by the local macroeconomic issues, but also from global influences.

  6. Theory and Practice in Nature Conservation - Where to Seek Sustainability?

    Science.gov (United States)

    Mirek, Zbigniew; Witkowski, Zbigniew

    2017-12-01

    Contemporary nature conservation is the subject of serious disputes, with biocentrists emphasising the superiority of the good of nature, while anthropocentrists believe that conservation space should also take account of the good of humankind. The dispute concerns two very important values perceived differently, and not resolvable within any scientifi c framework. The authors postulate a return to the Christian roots of our civilisation. It was God who gave human beings the goods He had created, expecting them to be used in line with His plan. The man who lost God's plan, destroys the life of nature as well as his own. The postulated solution is the proper shaping of conscience, to condition biodiversity conservation in line with the idea of sustainable development.

  7. Sustainable Practices in Medicinal Chemistry Part 2: Green by Design.

    Science.gov (United States)

    Aliagas, Ignacio; Berger, Raphaëlle; Goldberg, Kristin; Nishimura, Rachel T; Reilly, John; Richardson, Paul; Richter, Daniel; Sherer, Edward C; Sparling, Brian A; Bryan, Marian C

    2017-07-27

    With the development of ever-expanding synthetic methodologies, a medicinal chemist's toolkit continues to swell. However, with finite time and resources as well as a growing understanding of our field's environment impact, it is critical to refine what can be made to what should be made. This review seeks to highlight multiple cheminformatic approaches in drug discovery that can influence and triage design and execution impacting the likelihood of rapidly generating high-value molecules in a more sustainable manner. This strategy gives chemists the tools to design and refine vast libraries, stress "druglikeness", and rapidly identify SAR trends. Project success, i.e., identification of a clinical candidate, is then reached faster with fewer molecules with the farther-reaching ramification of using fewer resources and generating less waste, thereby helping "green" our field.

  8. Designing for sustainable food practices in the home

    NARCIS (Netherlands)

    De Borja, J.; Kuijer, S.C.; Aprile, W.A.

    2010-01-01

    Activities around food have implications for the environment, personal nutrition, identity, and social relationships. As a way of understanding how daily routines evolve, practice theory (a theory of social action from sociology) provides a framework through which the complexities around consumer

  9. Research and practice of sustainability transitions in the Netherlands

    NARCIS (Netherlands)

    D.A. Loorbach (Derk); J. Rotmans (Jan)

    2009-01-01

    textabstractThis paper reports on the research outcomes and practical experiences with transitions and transition management in the Netherlands. Transitions are phenomena that receive increasing interest from researchers, policy-makers and the business community as an integrated paradigm for dealing

  10. Cooperative Work and Sustainable Scientific Software Practices in R

    Science.gov (United States)

    Weber, N.

    2013-12-01

    Most scientific software projects are dependent on the work of many diverse people, institutions and organizations. Incentivizing these actors to cooperatively develop software that is both reliable, and sustainable is complicated by the fact that the reward structures of these various actors greatly differ: research scientists want results from a software or model run in order to publish papers, produce new data, or test a hypothesis; software engineers and research centers want compilable, well documented code that is refactorable, reusable and reproducible in future research scenarios. While much research has been done on incentives and motivations for participating in open source software projects or cyberinfrastrcture development, little work has been done on what motivates or incentivizes developers to maintain scientific software projects beyond their original application. This poster will present early results of research into the incentives and motivation for cooperative scientific software development. In particular, this work focuses on motivations for the maintenance and repair of libraries on the software platform R. Our work here uses a sample of R packages that were created by research centers, or are specific to earth, environmental and climate science applications. We first mined 'check' logs from the Comprehensive R Archive Network (CRAN) to determine the amount of time a package has existed, the number of versions it has gone through over this time, the number of releases, and finally the contact information for each official package 'maintainer'. We then sent a survey to each official maintainer, asking them questions about what role they played in developing the original package, and what their motivations were for sustaining the project over time. We will present early results from this mining and our survey of R maintainers.

  11. Awareness and Practice of Breast Self.Examination among Market ...

    African Journals Online (AJOL)

    Background: Breast cancer is the most common female malignancy and commonly associated with high levels of morbidity and mortality in developing countries due to late presentation. Breast self.examination (BSE) can help in early detection of the disease. Aims: This study aims to determine the awareness and practice ...

  12. Market orientation and management practices in Ghanaian firms

    DEFF Research Database (Denmark)

    Kuada, John Ernest; Buatsi, Seth N.

    2005-01-01

    and compares the findings with a similar study conducted in the Ivory Coast. While providing evidence in support of the robustness of the framework, the article at the same time draws attention to the possible variations in the interpretation of the constituent constructs in the original framework....... These variations are attributable to cultural differences that impact management practices in different societies....

  13. Characteristics of nursing professionals and the practice of ecologically sustainable actions in the medication processes

    Directory of Open Access Journals (Sweden)

    Patricia de Oliveira Furukawa

    Full Text Available ABSTRACT Objectives: to verify the correlation between the characteristics of professionals and the practice of sustainable actions in the medication processes in an ICU, and to determine if interventions such as training and awareness can promote sustainable practices performed by nursing staff in the hospital. Methods: before-and-after design study using Lean Six Sigma methodology, applied in an intensive care unit. Nursing staff were observed regarding the practice of ecologically sustainable actions during medication processes (n = 324 cases for each group (pre and post-intervention through a data collection instrument. The processes analyzed involved 99 professionals in the pre-intervention phase and 97 in the post-intervention phase. Data were analyzed quantitatively and the association of variables was accomplished by means of statistical inference, according to the nature of the related variables. Results: the education level was the only characteristic that showed to be relevant to an increase in sustainable practices, with a statistically significant difference (p = 0.002. When comparing before and after the intervention, there was an increase in environmentally friendly actions with statistically significant differences (p = 0.001. Conclusions: the results suggest that institutions should encourage and invest in formal education, as well as training of health professionals to promote sustainable practices in the hospital.

  14. A comprehensive framework for optimising the effects of inverse logistics practices in SC sustainability

    Directory of Open Access Journals (Sweden)

    Cristina López Vargas

    2017-06-01

    Full Text Available With growing sustainability concern in mind, firms seek to implement reverse logistic systems in their operations. However, if these practices were not properly implemented, they would be costly and even ineffective. In order to guide company efforts, the present study provide a comprehensive framework based on two dimensions. On one hand, it suits a reverse logistic management model stage-by-stage. On the other hand, the framework brings together concrete measures to optimize SC sustainability from three perspectives: operative, economical and environmental. The proposed framework thus allow to balance reverse logistic practices and SC sustainability. Furthermore, we validated it by analysing six real case in different industries. Findings highlight how reverse logistic activities may improve each SC sustainability dimension.

  15. Marketing nutrition in restaurants: a survey of current practices and attitudes.

    Science.gov (United States)

    Sneed, J; Burkhalter, J P

    1991-04-01

    This study sought to determine attitudes toward nutrition, nutrition marketing practices, the relationship between attitudes toward nutrition and nutrition marketing practices, and nutrition training practices in restaurants. A written questionnaire was mailed to 200 research and development (R & D) directors in restaurant companies included in Restaurants & Institutions' list of top 400 foodservice organizations ranked by sales. Seventy (35%) responded. Most R & D directors did not think they were responsible for improving the health of their consumers. A positive relationship existed between attitudes toward nutrition and nutrition marketing practices (P = .013). Forty-four reported that they marketed nutrition and planned to add nutritious menu items in the future. Forty-six reported that nutritious meal options represented 0 to 10% of total sales. Nutrition information was provided to consumers by 27 restaurant companies but such information often had to be requested. The American Heart Association was a popular source of nutrition and menu-planning information. Twelve companies employed a registered dietitian, and 14 used registered dietitians as consultants. Nutrition-related training for restaurant employees was limited. These findings indicate that dietitians have opportunities to market their skills in developing nutritious menu items and providing staff training. Also, dietitians should encourage consumers (especially those with special dietary needs) to let restaurant managers know their menu and nutrition information needs.

  16. Niche marketing production practices for beef cattle in the United States and prevalence of foodborne pathogens.

    Science.gov (United States)

    Fox, J Trent; Reinstein, Shelby; Jacob, Megan E; Nagaraja, T G

    2008-10-01

    Niche-marketed food products are rapidly gaining market share in today's society. Consumers are willing to pay premium prices for food perceived to be safer, healthier, more nutritious, and better tasting than conventional food. This review outlines typical production practices for niche-market beef production systems in the United States and compares prevalence estimates of foodborne pathogens in animals and produce from conventional and niche-market production systems. The two main niches for food animal production are organic and natural productions. Organic and natural beef productions are becoming increasingly popular and there is high consumer demand. Two major differences between conventional beef production systems and niche-market production systems (natural and organic) are in the use of antimicrobials and growth-promoting hormones. The impacts of these production systems on foodborne pathogens in beef cattle are variable and often data are nonexistent. Studies directly comparing conventional and niche-market production systems for dairy, swine, poultry, and produce have observed that the prevalence of foodborne pathogens was seldom statistically different between production systems, but when differences were observed, prevalence was typically greater for the niche-market production systems than the conventional production system. The published literature suggests that the perception of niche-marketed food products being safer and healthier for consumers with regard to foodborne pathogens may not be justified.

  17. A comprehensive framework for optimising the effects of inverse logistics practices in SC sustainability

    OpenAIRE

    López Vargas, Cristina; Pérez Rubio, María Dolores

    2017-01-01

    [EN] With growing sustainability concern in mind, firms seek to implement reverse logistic systems in their operations. However, if these practices were not properly implemented, they would be costly and even ineffective. In order to guide company efforts, the present study provide a comprehensive framework based on two dimensions. On one hand, it suits a reverse logistic management model stage-by-stage. On the other hand, the framework brings together concrete measures to optimize SC sustain...

  18. Wines of Baja Mexico: A qualitative study examining viticulture, enology, and marketing practices

    Directory of Open Access Journals (Sweden)

    Jorge Covarrubias

    2015-12-01

    Full Text Available Mexico has been producing wine since the 1500, yet very little is known about their viticulture, enology, and marketing practices. This qualitative research study was designed to shed more light on these issues. Based on 10 in-depth interviews with winery owners and winemakers in the Valle de Guadualupe of the Baja Peninsula, where the majority of Mexican wineries are located, this study describes viticulture, enology, and marketing practices for Baja wines. It concludes with a discussion on the future of Mexican wines.

  19. Best practices: Strategic stigma change (SSC): five principles for social marketing campaigns to reduce stigma.

    Science.gov (United States)

    Corrigan, Patrick W

    2011-08-01

    This column describes strategic stigma change (SSC), which comprises five principles and corresponding practices developed as a best practice to erase prejudice and discrimination associated with mental illness and promote affirming behaviors and social inclusion. SSC principles represent more than ten years of insights from the National Consortium on Stigma and Empowerment. The principles, which are centered on consumer contact that is targeted, local, credible, and continuous, were developed to inform the growth of large-scale social marketing campaigns supported by governments and nongovernmental organizations. Future social marketing efforts to address stigma and the need for evidence to determine SSC's penetration and impact are also discussed.

  20. Improving energy efficiency: Strategies for supporting sustained market evolution in developing and transitioning countries

    Energy Technology Data Exchange (ETDEWEB)

    Meyers, S.

    1998-02-01

    This report presents a framework for considering market-oriented strategies for improving energy efficiency that recognize the conditions of developing and transitioning countries, and the need to strengthen the effectiveness of market forces in delivering greater energy efficiency. It discusses policies that build markets in general, such as economic and energy pricing reforms that encourage competition and increase incentives for market actors to improve the efficiency of their energy use, and measures that reduce the barriers to energy efficiency in specific markets such that improvement evolves in a dynamic, lasting manner. The report emphasizes how different policies and measures support one another and can create a synergy in which the whole is greater than the sum of the parts. In addressing this topic, it draws on the experience with market transformation energy efficiency programs in the US and other industrialized countries.

  1. GREEN MARKETING –GO GREEN FOR THE SUSTAINABLE DEVELOPMENT OF THE PUBLIC

    OpenAIRE

    J. Kavitha

    2016-01-01

    Environment plays an important role in our lives. The Humans are only responsible for the environment. The initiatives should be taken from every individual then the day is not so far when global warming could be controlled. In the phrase “GREEN MARKETING” green signifies eco-friendly innovation. The objective of this study is to examine the growth of green marketing sector & its future. The concept of green marketing is originated primarily in the developed markets and rapidly gaining scope ...

  2. Analytical Business Model for Sustainable Distributed Retail Enterprises in a Competitive Market

    National Research Council Canada - National Science Library

    Courage Matobobo; Isaac O Osunmakinde

    2016-01-01

    .... Although some enterprises have implemented classical business models to address these challenging issues, they still lack analytics-based marketing programs to gain a competitive advantage to deal...

  3. The Social Practice of Sustainable Agriculture under Audit Discipline: Initial Insights from the ARGOS Project in New Zealand

    Science.gov (United States)

    Campbell, Hugh; Rosin, Christopher; Hunt, Lesley; Fairweather, John

    2012-01-01

    One of the most interesting recent developments in global agri-food systems has been the rapid emergence and elaboration of market audit systems claiming environmental qualities or sustainability. In New Zealand, as a strongly export-oriented, high-value food producer, these environmental market audit systems have emerged as an important pathway…

  4. Labeling strategies to overcome the problem of niche markets for sustainable milk products: The example of pasture-raised milk.

    Science.gov (United States)

    Kühl, S; Gassler, B; Spiller, A

    2017-06-01

    Pasture-raised milk is gaining in importance in some European countries and in the United States. The production of pasture-raised milk is linked to higher costs, as the milk is normally collected and processed separately from conventional barn milk. This could hinder the production of sustainable milk products. We discuss alternative labeling strategies that allow the mixing of pasture-raised (sustainable) and conventional milk to reduce costs and break free from the current niche market. The lower price would allow for more pasture-raised milk to be produced and enter the mainstream market. The aim of this study was to analyze consumers' willingness to pay for alternative labeling types using a discrete choice experiment with 1,065 German milk buyers. The 2 alternative labels, besides the classical labeling approach, are based on the mass balance approach (at least 50% pasture-raised milk in a package) and cause-related marketing (support of farmers who keep their cows on pasture). The discrete choice experiment was combined with a cluster analysis to get a deeper understanding of the buying behavior of the diverse consumer segments for milk. We found that all consumer groups prefer the classical label where products are segregated but also understand the benefits of cause-related marketing. The average consumer was willing to pay €0.50 more for pasture-raised milk certified with the classical label and €0.38 more for pasture-raised milk labeled with a cause-related marketing claim. However, differences between the clusters are strong: The smallest cluster of ethically involved consumers (15%) is willing to pay the highest premiums, especially for the classical label. Cause-related marketing is an interesting alternative for involved buyers under price pressure (41%), whereas the mass balance approach is little understood and thus less valued by consumers. From our results we concluded that cause-related marketing (in our case, the support of pasturing of

  5. A total market approach for condoms in Myanmar: the need for the private, public and socially marketed sectors to work together for a sustainable condom market for HIV prevention.

    Science.gov (United States)

    Htat, Han Win; Longfield, Kim; Mundy, Gary; Win, Zaw; Montagu, Dominic

    2015-03-01

    Concerns about appropriate pricing strategies and the high market share of subsidized condoms prompted Population Services International (PSI)/Myanmar to adopt a total market approach (TMA). This article presents data on the size and composition of the Myanmar condom market, identifies inefficiencies and recommends methods for better targeting public subsidy. Data on condom need and condom use came from PSI/Myanmar's (PSI/M's) behavioural surveys; data for key populations' socioeconomic status profiles came from the same surveys and the National Tuberculosis Prevalence Survey. Data on market share, volumes, value and number of condoms were from PSI/M's quarterly retail audits and Joint United Nations Programme on HIV/AIDS (UNAIDS). Between 2008 and 2010, the universal need for condoms decreased from 112.9 to 98.2 million while condom use increased from 32 to 46%. Free and socially marketed condoms dominated the market (94%) in 2009-11 with an increase in the proportion of free condoms over time. The retail price of socially marketed condoms was artificially low at 44 kyats ($0.05 USD) in 2011 while the price for commercial condoms was 119-399 kyats ($0.15-$0.49 USD). Equity analyses demonstrated an equal distribution of female sex workers across national wealth quintiles, but 54% of men who have sex with men and 55% of male clients were in the highest two quintiles. Donor subsidies for condoms increased over time; from $434,000 USD in 2009 to $577,000 USD in 2011. The market for male condoms was stagnant in Myanmar due to: limited demand for condoms among key populations, the dominance of free and socially marketed condoms on the market and a neglected commercial sector. Subsidies for socially marketed and free condoms have prevented the growth of the private sector, an unintended consequence. A TMA is needed to grow and sustain the condom market in Myanmar, which requires close co-ordination between the public, socially marketed and commercial sectors. Published

  6. A total market approach for condoms in Myanmar: the need for the private, public and socially marketed sectors to work together for a sustainable condom market for HIV prevention

    Science.gov (United States)

    Longfield, Kim; Mundy, Gary; Win, Zaw; Montagu, Dominic

    2015-01-01

    Background Concerns about appropriate pricing strategies and the high market share of subsidized condoms prompted Population Services International (PSI)/Myanmar to adopt a total market approach (TMA). This article presents data on the size and composition of the Myanmar condom market, identifies inefficiencies and recommends methods for better targeting public subsidy. Methodology Data on condom need and condom use came from PSI/Myanmar’s (PSI/M’s) behavioural surveys; data for key populations’ socioeconomic status profiles came from the same surveys and the National Tuberculosis Prevalence Survey. Data on market share, volumes, value and number of condoms were from PSI/M’s quarterly retail audits and Joint United Nations Programme on HIV/AIDS (UNAIDS). Results Between 2008 and 2010, the universal need for condoms decreased from 112.9 to 98.2 million while condom use increased from 32 to 46%. Free and socially marketed condoms dominated the market (94%) in 2009–11 with an increase in the proportion of free condoms over time. The retail price of socially marketed condoms was artificially low at 44 kyats ($0.05 USD) in 2011 while the price for commercial condoms was 119–399 kyats ($0.15–$0.49 USD). Equity analyses demonstrated an equal distribution of female sex workers across national wealth quintiles, but 54% of men who have sex with men and 55% of male clients were in the highest two quintiles. Donor subsidies for condoms increased over time; from $434 000 USD in 2009 to $577 000 USD in 2011. Conclusion The market for male condoms was stagnant in Myanmar due to: limited demand for condoms among key populations, the dominance of free and socially marketed condoms on the market and a neglected commercial sector. Subsidies for socially marketed and free condoms have prevented the growth of the private sector, an unintended consequence. A TMA is needed to grow and sustain the condom market in Myanmar, which requires close co-ordination between the

  7. GREEN MARKETING AND SUSTAINABLE DEVELOPMENT – EXPERIENCES FROM REPUBLIC OF SERBIA

    Directory of Open Access Journals (Sweden)

    Radnovic Branislav

    2012-12-01

    Green marketing presents important opportunities for industry and economy of the Republic of Serbia. Therefore Serbian companies must re-define the roles of business and products, as well as joint work with government agencies, consumer groups and NGOs. Serbia is becoming aware of environmental issues, but for green marketing businesses, companies, consumers and government still do not pay enough importance.

  8. Marketing.

    Science.gov (United States)

    Appel, David L.

    This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…

  9. ICT ADOPTION IN EMERGING CONTEMPORARY MARKETING PRACTICES: THE CASE OF THE NIGERIAN PAINTS INDUSTRY

    Directory of Open Access Journals (Sweden)

    Michael Oluwaseun OLOMU

    2016-09-01

    Full Text Available The growing awareness of firms about the deployment of information and communications technology continued to stimulate competitive advantage for them in the marketplace. This study investigated the numerous information and communications technologies deployed for products marketing in the Nigerian paints industry and also examined the degree of capacity in which ICTs were deployed in relations to contemporary marketing practices. This study considerably administered 240 questionnaire on paints manufacturing and marketing firms in Nigeria which resulted to 84.5% response rate in year 2014. The outcomes of the analysis revealed that the telephone and e-mail were widely embraced for marketing in the Nigerian paints industry. It was also discovered that paints companies adopted ICT more in a reinforcing capability as against enhancing and transforming purposes. The study suggested that paints producing and marketing firms in Nigeria need to incorporate more of ICT facilities and utilize the various offers of electronic marketing for their daily operations and automations thereby improving firm’s profitability and performance. More importantly, attention should be shifted on companies’ capability to innovate and consequently introducing new ICT products and services in the market.

  10. Health needs of street market saleswomen: access, connection and welcoming as integral practices.

    Science.gov (United States)

    Magalhães, Ana Hirley Rodrigues; Parente, José Reginaldo Feijão; Silva, Maria Adelane Monteiro da; Pereira, Ivna de Holanda; Vasconcelos, Maristela Inês Osawa; Guimarães, Raquel Xavier

    2017-06-05

    To analyze the health needs of street market saleswomen of the Mercado Público (Public Market) of a municipality in Northeastern Brazil. Qualitative, exploratory and descriptive study, with fifteen saleswomen in a public market. Data production means included semi-structured interviews, April-May 2016. Data were analyzed using the analysis of technical content technique, from which the following theme category emerged: "Access needs to health services and professional humanized practices." The women in the study highlighted the guarantee of access, connection and welcoming as driving practices for the recognition of health needs confronting the health-disease process and comprehensive care. Being welcomed, identifying needs and producing a bond will contribute to these women recognizing themselves as subjects of their needs, strengthening their autonomy, empowerment and self-care.

  11. Towards a sustainable coffee market: paradoxes faced by a multinational company

    NARCIS (Netherlands)

    Kolk, A.

    2012-01-01

    This paper examines the case of sustainable coffee as faced by Sara Lee's International Coffee and Tea Division (SL), asking which strategic direction the company should take considering its regulatory, competitive, and societal contexts. More than a decade after sustainable coffee became a

  12. Social Marketing for the Environment: An Assessment of Theory and Practice

    Science.gov (United States)

    Takahashi, Bruno

    2009-01-01

    Social marketing has emerged in the last decades as a popular behavior change approach. Its application has produced mixed results, but the noticeable increase in its application in the environmental arena calls for an assessment of its development. This study presents an analysis of such development in both theory and practice. Results suggest…

  13. Bridging Marketing Theory and Practice for Consumer Behaviour Master's Students: A Case Study from Sweden

    Science.gov (United States)

    Sundstrom, Malin; Hagberg, Johan

    2010-01-01

    This paper describes the planning, implementation and outcome of a graduate-level consumer behaviour course taught in autumn 2008 at the University of Boras in Sweden. The course was jointly developed by marketing academics and business representatives in order to combine research-oriented studies with practical experience in a retail context. The…

  14. Accommodation Consumers and Providers’ Attitudes, Behaviours and Practices for Sustainability: A Systematic Review

    Directory of Open Access Journals (Sweden)

    Colin Michael Hall

    2016-07-01

    Full Text Available Accommodation and lodging are an integral component of the tourism and hospitality industry. Given the sectors’ growing contribution to resource consumption and waste, there is a growing body of literature on the attitudes, behaviours and practices of consumers, managers, staff and owners of lodging with respect to sustainability. This paper presents the results of a systematic analysis of articles on attitudes, behaviours and practices of consumers and the provision of accommodation with respect to sustainability. The results indicate that there is a dearth of longitudinal studies on the sustainability of practices and behaviours. There are limitations in geographical coverage as well as methods, with research dominated by convenience sampling approaches. It is concluded that while there appear to be improvements in the potential sustainability of lodging with respect to technological approaches, the lack of systematic long-term studies on behavioural interventions represents a significant challenge to reducing the absolute emissions of the sector as well as reductions in energy and water use and waste production. Given the lack of longitudinal studies, it is not known whether observed behavioural changes are sustained over time.

  15. Maintaining Perioperative Normothermia: Sustaining an Evidence-Based Practice Improvement Project.

    Science.gov (United States)

    Levin, Rona F; Wright, Fay; Pecoraro, Kathleen; Kopec, Wendy

    2016-02-01

    Unintentional perioperative hypothermia has been shown to cause serious patient complications and, thus, to increase health care costs. In 2009, an evidence-based practice improvement project produced a significant decrease in unintentional perioperative hypothermia in colorectal surgical patients through monitoring of OR ambient room temperature. Project leaders engaged all interdisciplinary stakeholders in the original project, which facilitated the sustainability of the intervention method. An important aspect of sustainability is ongoing monitoring and evaluation of a new intervention method. Therefore, continued evaluation of outcomes of the protocol developed in 2009 was scheduled at specific time points after the initial small test of change with colorectal patients. This article focuses on how attention to sustainability factors during implementation of an improvement project led to the sustainability of a protocol for monitoring OR ambient room temperature with all types of surgical patients five years after the initial project. Copyright © 2016 AORN, Inc. Published by Elsevier Inc. All rights reserved.

  16. Sustainable viticulture and winery practices in California: What is it, and do customers care?

    Directory of Open Access Journals (Sweden)

    Gary Zucca

    2009-06-01

    Full Text Available Gary Zucca1,2, David E Smith3,4, Darryl J Mitry5,61National University, Stockton, CA, USA; 2Owner and Winemaker, Zucca Mountain Vineyards, Vallecito, CA, USA; 3National University, Costa Mesa, CA, USA; 4Copenhagen Business School, Copenhagen, Denmark; 5Graduate School Faculty, Norwich University, Northfield, VT, USA; 6National University, San Diego, CA, USAAbstract: Producers in the wine industry are increasingly competing in the area of product differentiation. The focus of this article is product differentiation via sustainable viticulture and consumer perception. The authors report on their independent research, assess previous findings in the literature, and examine the industry trends. The study concludes with important observations on wine consumer perceptions of sustainable practices in the wine industry and implications for industry practices and product development.Keywords: California, biologique, organic, biodynamic, sustainable

  17. The sustainability of improvements from continuing professional development in pharmacy practice and learning behaviors.

    Science.gov (United States)

    McConnell, Karen J; Delate, Thomas; Newlon, Carey L

    2015-04-25

    To assess the long-term sustainability of continuing professional development (CPD) training in pharmacy practice and learning behaviors. This was a 3-year posttrial survey of pharmacists who had participated in an unblinded randomized controlled trial of CPD. The online survey assessed participants' perceptions of pharmacy practice, learning behaviors, and sustainability of CPD. Differences between groups on the posttrial survey responses and changes from the trial's follow-up survey to the posttrial survey responses within the intervention group were compared. Of the 91 pharmacists who completed the original trial, 72 (79%) participated in the sustainability survey. Compared to control participants, a higher percentage of intervention participants reported in the sustainability survey that they had utilized the CPD concept (45.7% vs 8.1%) and identified personal learning objectives (68.6% vs 43.2%) during the previous year. Compared to their follow-up survey responses, lower percentages of intervention participants reported identifying personal learning objectives (94.3% vs 68.6%), documenting their learning plan (82.9% vs 22.9%) and participating in learning by doing (42.9% vs 14.3%) in the sustainability survey. In the intervention group, many of the improvements to pharmacy practice items were sustained over the 3-year period but were not significantly different from the control group. Sustainability of a CPD intervention over a 3-year varied. While CPD-trained pharmacists reported utilizing CPD concepts at a higher rate than control pharmacists, their CPD learning behaviors diminished over time.

  18. Decision Making in Reference to Model of Marketing Predictive Analytics – Theory and Practice

    Directory of Open Access Journals (Sweden)

    Piotr Tarka

    2014-03-01

    Full Text Available Purpose: The objective of this paper is to describe concepts and assumptions of predictive marketing analytics in reference to decision making. In particular, we highlight issues pertaining to the importance of data and the modern approach to data analysis and processing with the purpose of solving real marketing problems that companies encounter in business. Methodology: In this paper authors provide two study cases showing how, and to what extent predictive marketing analytics work can be useful in practice e.g., investigation of the marketing environment. The two cases are based on organizations operating mainly on Web site domain. The fi rst part of this article, begins a discussion with the explanation of a general idea of predictive marketing analytics. The second part runs through opportunities it creates for companies in the process of building strong competitive advantage in the market. The paper article ends with a brief comparison of predictive analytics versus traditional marketing-mix analysis. Findings: Analytics play an extremely important role in the current process of business management based on planning, organizing, implementing and controlling marketing activities. Predictive analytics provides the actual and current picture of the external environment. They also explain what problems are faced with the company in business activities. Analytics tailor marketing solutions to the right time and place at minimum costs. In fact they control the effi ciency and simultaneously increases the effectiveness of the firm. Practical implications: Based on the study cases comparing two enterprises carrying business activities in different areas, one can say that predictive analytics has far more been embraces extensively than classical marketing-mix analyses. The predictive approach yields greater speed of data collection and analysis, stronger predictive accuracy, better obtained competitor data, and more transparent models where one can

  19. Building a Library Subculture to Sustain Information Literacy Practice with Second Order Change

    Science.gov (United States)

    Wilkinson, Carrol Wetzel; Bruch, Courtney

    2014-01-01

    This article addresses development for information literacy (IL) practice through building internal library organizational culture. Using an analysis of relevant literature and reflection on lived experience, the authors explore issues and concepts for instruction librarians and leaders to consider as they advance and sustain IL initiatives.…

  20. College and University Dining Services Administrators' Intention to Adopt Sustainable Practices: Results from US Institutions

    Science.gov (United States)

    Chen, Chao-Jung; Gregoire, Mary B.; Arendt, Susan; Shelley, Mack C.

    2011-01-01

    Purpose: The purpose of this paper is to examine college and university dining services administrators' (CUDSAs) intention to adopt sustainable practices. Design/methodology/approach: The theory of planned behavior (TPB) including constructs of subjective norm (SN), attitude, perceived behavior control, and personal norm (PN), formed the…

  1. Adoption of sustainable agriculture practices: evidence from a semi-arid region of Ethiopia

    NARCIS (Netherlands)

    Kassie, M.; Zikhali, P.; Manjur, K.; Edwards, S.

    2009-01-01

    In the wake of the resource constraints for external farm inputs faced by farmers in developing countries, sustainable agriculture practices that rely on renewable local or farm resources present desirable options for enhancing agriculture productivity. In this study, plot-level data from the

  2. Examining the Sustainability of Pre-Service Teachers' Visions of Literacy Instruction in Their Practice

    Science.gov (United States)

    Scales, Roya

    2013-01-01

    This is a study of teachers' visions. Five participants were followed through their pre-service years in the teacher education program and into their first year of teaching to see if their vision was sustained and whether it appeared in their practice. This paper describes the coding process for visions and discusses changes that occurred in the…

  3. Exploring a Pluralist Understanding of Learning for Sustainability and Its Implications for Outdoor Education Practice

    Science.gov (United States)

    Paulus, Susanne C.

    2016-01-01

    This article explores a pluralist understanding of learning for sustainability in educational theory and relates it to outdoor education practice. In brief, this kind of learning can be described as a deep engagement with an individual's multiple identities and the personal location in diverse geo-physical and socio-cultural surroundings. I…

  4. Frontier Schools in Montana: Challenges and Sustainability Practices. A Research Report

    Science.gov (United States)

    Harmon, Hobart L.; Morton, Claudette

    2010-01-01

    This study reveals the challenges confronting small, rural "frontier" schools in Montana and the practices that contribute to their sustainability. A Montana frontier school is defined as a school district with 200 or fewer students and its attendant community in a county with five or fewer people per square mile. The researcher…

  5. Developing a Sustainable Practical Model of Graduate Employability for Higher Education

    Science.gov (United States)

    Rufai, Ahmed Umar; Bakar, Ab Rahim Bin; Rashi, Abdullah Bin Mat

    2015-01-01

    The purpose of this paper is to evolve a sustainable practical model of employability skills that is sure to capture relevant learning aspects of a particular occupational discipline to be used as framework for Undergraduate students to develop their employability potentials. The study was conducted in three Universities and Polytechnics each with…

  6. Provider Strategies and the Greening of Consumption Practices: Exploring the Role of Companies in Sustainable Consumption

    NARCIS (Netherlands)

    Spaargaren, G.; Koppen, van C.S.A.

    2009-01-01

    Making consumption practices more sustainable means incorporating new ideas, information and products into existing consumption routines of citizen-consumers. For a successful incorporation process it is crucial that companies, as main providers of new products and services, develop an active

  7. How Can Innovative Practices In HEIs Facilitate Sustainable Social And Economic Development ?

    NARCIS (Netherlands)

    Psillaki, M.; Youssef, A.B.; Filippov, S.; Ravesteijn, W.; Zvereva, T.Y.

    2010-01-01

    The paper is focused on analyzing net-based practices in Higher Education Institutions (HEIs) as a policy tool for instituting a sustainable social and economic development. The purpose of the study is to identify relationships between net-based HEIs and welfare perspective; to investigate the

  8. Assessing the sustainability of EU dairy farms with different management systems and husbandry practices

    DEFF Research Database (Denmark)

    Leach, Katharine; Gerrard, Catherine; Kudahl, Anne Margrethe Braad

    on farm management practices collected in face to face interviews with farmers were entered and the tool then calculated a composite score for each of 11 separate “spurs” or dimensions contributing to sustainability. The results can be used to stimulate discussion between farmers and point to areas where...

  9. Structural determinants of electric vehicle market growth : a National Center for Sustainable Transportation research report.

    Science.gov (United States)

    2017-02-01

    Zero emission vehicles (ZEV) and plug-in electric vehicles (PEV) are critical technologies to attain deep reductions in greenhouse gases from transportation. PEV markets, however, have grown more slowly than anticipated by many observers. In this stu...

  10. Solitary wave solutions of nonlinear financial markets: data-modeling-concept-practicing

    Science.gov (United States)

    Ma, Jin-Long; Ma, Fei-Te

    2007-07-01

    This paper seeks to solve the difficult nonlinear problem in financial markets on the complex system theory and the nonlinear dynamics principle, with the data-model-concept-practice issue-oriented reconstruction of the phase space by the high frequency trade data. In theory, we have achieved the differentiable manifold geometry configuration, discovered the Yang-Mills functional in financial markets, obtained a meaningful conserved quantity through corresponding space-time non-Abel localization gauge symmetry transformation, and derived the financial solitons, which shows that there is a strict symmetry between manifold fiber bundle and guage field in financial markets. In practical applications of financial markets, we have repeatedly carried out experimental tests in a fluctuant evolvement, directly simulating and validating the existence of solitons by researching the price fluctuations (society phenomena) using the same methods and criterion as in natural science and in actual trade to test the stock Guangzhou Proprietary and the futures Fuel Oil in China. The results demonstrate that the financial solitons discovered indicates that there is a kind of new substance and form of energy existing in financial trade markets, which likely indicates a new science paradigm in the economy and society domains beyond physics.

  11. INTEGRATED MARKETING COMMUNICATION, INTRUMENT OF MODERN ORGANIZATIONS DEVELOPMENT IN TERMS OF SUSTAINABILITY

    Directory of Open Access Journals (Sweden)

    Mihaela DIACONU

    2016-08-01

    Full Text Available This paper aims to provide, on the one hand, a conceptual framework of the importance that integrated marketing communication has acquired today and, on the other hand to outline an overview of the main communication tools used in Social Media.. The methodology used was the literrature review. The main conclusions of this study show that marketing communication environment has changed greatly. Technology and the Internet have fundamentally changed the way people and businesses communicate and interact. Integrated marketing communication is the means by which companies inform, persuade and remind consumers, directly or indirectly, on the products and / or services they market. Consequently, integrated marketing communication has become a fundamental aspect, a business vision and an essential factor in the success of marketing activity. Most of today's businesses are achieved through digital networks that are designed to connect people and companies. The online environment has fundamentally changed consumer notions about comfort, speed, price, product and services information. The result is a new way to create value for customers and build long-term and profitable relationships with them

  12. Sustainable Development in Higher Education: Current Practice and Future Development: A Case Study of University of Calabar-Nigeria

    Science.gov (United States)

    Ajake, Uchenna E.; Omori, Anne E.; Essien, Margaret

    2011-01-01

    The study highlighted the Nigerian Universities' new sustainable development strategies: emphasizes the role that entrepreneurship education can play in both raising awareness among young people about sustainable development and giving them the skills to put sustainable development into practice. Universities place priority on the development of…

  13. Using Social Marketing Principles to Understand an Extension Audience’s Landscape Water Conservation Practices

    Directory of Open Access Journals (Sweden)

    Laura A. Warner

    2015-02-01

    Full Text Available A substantial amount of water is applied to Florida landscapes, and encouraging water conservation through irrigation practices has been identified as a priority programming area where there is great opportunity to positively affect the state’s water resources. Florida Extension addresses this priority area through educational programming. Social marketing has been identified as a promising approach to changing behaviors that influence environmental issues, such as water-saving irrigation technologies and practices. This approach recognizes that there are barriers that prevent individuals from engaging in positive behavior changes. This study evaluated an irrigation seminar using a retrospective pretest-posttest design that incorporated elements of a social marketing intercept survey. Thirty-four attendees participated and primarily represented green industry professional and government sectors. Study objectives were to evaluate the workshop and describe the audience using social marketing principles for future program planning based on audience research. The audience rated their descriptive norms, a strong predictor of behavioral change, lower than their injunctive norms, a less robust predictor. The majority planned to adopt at least one water-conservation best management practice as a result of the workshop. We make recommendations for applying social marketing principles to Extension programming.

  14. The impact of retail cigarette marketing practices on youth smoking uptake.

    Science.gov (United States)

    Slater, Sandy J; Chaloupka, Frank J; Wakefield, Melanie; Johnston, Lloyd D; O'Malley, Patrick M

    2007-05-01

    To examine the differential associations of cigarette retail marketing practices on youth smoking uptake. Analyses from annual, nationally representative, cross-sectional surveys of 8th, 10th, and 12th graders in the United States. The February 1999 through June 2003 Monitoring the Future surveys involved 109,308 students and data on retail cigarette marketing collected from 966 communities in which the students reside, as part of the Bridging the Gap Initiative: Research Informing Practice and Policy for Healthy Youth Behavior. A total of 26,301 students were selected for this study. Point-of-sale advertising, promotions, prices, and placement. Using a smoking uptake measure to account for stages that identify the process by which adolescents begin smoking, we calculated odds ratios and confidence intervals through generalized ordered logit analyses, with weighted data that controlled for demographic and socioeconomic characteristics and accounted for clustering at the community level. Higher levels of advertising, lower cigarette prices, and greater availability of cigarette promotions were associated with smoking uptake. Advertising increased the likelihood of youth initiating smoking, price increased the likelihood of smoking at most levels of uptake, and availability of promotions increased the likelihood that youth will move from experimentation to regular smoking. Cigarette retail marketing practices increase the likelihood of smoking uptake. These findings suggest that specific restrictions on retail cigarette marketing may reduce youth smoking.

  15. Towards a sustainable coffee market: paradoxes faced by a multinational company

    OpenAIRE

    Kolk, A

    2012-01-01

    This paper examines the case of sustainable coffee as faced by Sara Lee's International Coffee and Tea Division (SL), asking which strategic direction the company should take considering its regulatory, competitive, and societal contexts. More than a decade after sustainable coffee became a strategic issue for SL, emerging public purchasing guidelines seem to exclude the ‘mainstream-market’ policy of the company and instead favour the Fairtrade standard that embodies a niche approach. The cas...

  16. The Influence of Perceived Corporate Sustainability Practices on Employees and Organizational Performance

    Directory of Open Access Journals (Sweden)

    Yongrok Choi

    2014-01-01

    Full Text Available Most previous studies on corporate sustainability (corporate social responsibility practices tend to focus on external stakeholders and outcomes. However, the influence of CSR practices on employees remains largely unexplored. In this study, we examine the influence of CSR practices on employees’ attitudes and behaviors. We investigate the mediation effect of employees’ attitudes and behaviors on the relationship between CSR practices and organizational performance. The empirical results indicate that employees’ perceptions of CSR practices have a positive impact on their organizational commitment and organizational citizenship behavior. The organizational citizenship behavior partially mediates the relationship between CSR practices and organizational performance, whereas organizational commitment indirectly mediates the relationship only through organizational citizenship behavior. This study also raises some important implications based on the empirical results.

  17. The Role of Everyday Life Products and Social Practices in Sustainable Transitions

    DEFF Research Database (Denmark)

    Jensen, Charlotte Louise; Remmen, Arne

    2011-01-01

    and the way we live. When opting for a low carbon society, the innovation dynamics of everyday life products as well as consumption and practice patterns become an important field of investigation. Hence, to approach consumption aspects of using and interacting with energy using products, it is important...... to kill (Røpke, 2009), so in order to make people change practice, alternate routines that work has to be proposed and accepted. Practice theory can help understanding how practices work, and thus clarifying what has to be included in a study of potentials for a sustainable transition. Social practices...... and the aspect of consumers being practitioners is an interesting subject to investigate further in relation to Geels’ Multi Level Perspective (MLP) on technological transitions. As the role of user practices in system change seems to be neglected in the MLP of transitions (Genus and Coles, 2008), analyzing...

  18. Agricultural production and sustainable development in a Brazilian region (Southwest, Sao Paulo State): motivations and barriers to adopting sustainable and ecologically friendly practices

    DEFF Research Database (Denmark)

    Leite, A. E.; De Castro, R.; Jabbour, C. J. C.

    2014-01-01

    The objective of this study is to identify the adoption level of practices associated with more sustainable agriculture and environmentally friendly practices. Additionally, the motivations for and barriers to the adoption of these practices by farmers are investigated. Data were collected through...... closed questionnaires taken by a random sample of farmers in the Southwest, Sao Paulo, Brazil, during the second half of 2013. Overall, sustainable agricultural practices recommended in the literature and analysed in this study are being not fully adopted by farmers of the studied area. The results...

  19. The role of clinical nurse specialists in the implementation and sustainability of a practice change.

    Science.gov (United States)

    Babine, Rhonda L; Honess, Cindy; Wierman, Heidi R; Hallen, Sarah

    2016-01-01

    This project's purpose was to promote and sustain a practice change focusing on delirium utilising the clinical nurse specialist (CNS) in a leadership role. Delirium is an altered state of consciousness accompanied by an acute change in cognition that tends to have a fluctuating course. Delirium is strongly associated with negative outcomes and is often unrecognised. A policy was implemented stating that the RNs will screen patients for delirium with the confusion assessment method (CAM). Interdisciplinary delirium education was offered prior to the practice change and repeated at 3, 6 and 12 months after implementation. The documentation, completion and CAM accuracy screening were determined by the CNS. The CAM documentation and completion audit goal was met and sustained by week 21, and screenings were accurate 83% of the time. The CNS has an opportunity to take a leadership role when instituting an innovative practice change. Successful implementation of a new practice requires that patient care units are divided into cohorts with systematic roll-out of the initiative. In addition to leadership, CNS availability on the patient care units is imperative to staff acceptance and sustainability of a practice change. © 2014 John Wiley & Sons Ltd.

  20. Vision Development towards a Sustainable North Rhine-Westphalia 2030 in a Science-Practice-Dialogue

    Directory of Open Access Journals (Sweden)

    Miriam Müller

    2017-06-01

    Full Text Available The paper presents the results of a participatory vision development process in the Federal State of North Rhine-Westphalia (NRW in Germany. The vision development was part of a scientific research project that accompanied the development of a sustainability strategy for NRW at state level. The Sustainability Strategy NRW was adopted in July 2016 and contains parts of the vision developed in the research project: Sentences from the narrative text vision and proposed targets and indicators that back-up the vision for a sustainable NRW in 2030 were used by the state of NRW. The vision was developed in iterative steps in three consecutive dialogue rounds with different stakeholders from science and practice. The paper presents the methodological approach and the results of the vision formulation process. The paper discusses the lessons learned from the vision development—from both practical and theoretical perspectives of transition management. The paper explores the relevance of setting ambitious targets for sustainable development as part of a state strategy by taking the proposed target of a “4 × 25% modal split” by 2030 as an example. The project demonstrated that a participatory approach for vision development is time and resource consuming, but worth the effort as it improves the quality and acceptance of a vision. Furthermore, the project demonstrated that transformative science contributes valuable inputs for sustainability transitions and for facilitating participatory vision development.

  1. Marketing Audit and Factors Influencing Its Use in Practice of Companies (From an Expert Point of View

    Directory of Open Access Journals (Sweden)

    Lipnicka Denisa

    2013-12-01

    Full Text Available The paper presents a marketing audit as a factor of company’s growth and future success. The mentioned marketing activity is becoming a new trend in managing the business. It can help various types of companies to review their marketing structures and therefore it can contribute to the rejuvenation of the overall business and to the improvement of not just marketing but also overall performance of the company. The main aim of this paper is to define and establish preconditions for the successful implementation of marketing audit to marketing management of Slovak companies. The paper presents the results of own research conducted through the Delphi method with a panel of experts from the area of marketing and marketing audit. The research was carried out in two rounds and a questionnaire was selected as a research tool. Through the Delphi method we were able to obtain views and opinions of experts on the issue of marketing audit. Based on conducted research, the paper states the main factors influencing the efficiency and the results of marketing audit and also the main barriers that have an impact on the use of the marketing audit in the practice of companies. In conclusion, the paper presents the main assumptions and conditions for the successful implementation of the marketing audit into the practice of companies operating in the Slovak market.

  2. The message development tool: a case for effective operationalization of messaging in social marketing practice.

    Science.gov (United States)

    Mattson, Marifran; Basu, Ambar

    2010-07-01

    That messages are essential, if not the most critical component of any communicative process, seems like an obvious claim. More so when the communication is about health--one of the most vital and elemental of human experiences (Babrow & Mattson, 2003). Any communication campaign that aims to change a target audience's health behaviors needs to centralize messages. Even though messaging strategies are an essential component of social marketing and are a widely used campaign model, health campaigns based on this framework have not always been able to effectively operationalize this key component, leading to cases where initiating and sustaining prescribed health behavior has been difficult (MacStravic, 2000). Based on an examination of the VERB campaign and an Australian breastfeeding promotion campaign, we propose a message development tool within the ambit of the social marketing framework that aims to extend the framework and ensure that the messaging component of the model is contextualized at the core of planning, implementation, and evaluation efforts.

  3. Report on the Second Workshop on Sustainable Software for Science: Practice and Experiences (WSSSPE2

    Directory of Open Access Journals (Sweden)

    Daniel S. Katz

    2016-02-01

    Full Text Available This technical report records and discusses the Second Workshop on Sustainable Software for Science: Practice and Experiences (WSSSPE2. The report includes a description of the alternative, experimental submission and review process, two workshop keynote presentations, a series of lightning talks, a discussion on sustainability, and five discussions from the topic areas of exploring sustainability; software development experiences; credit & incentives; reproducibility & reuse & sharing; and code testing & code review. For each topic, the report includes a list of tangible actions that were proposed and that would lead to potential change. The workshop recognized that reliance on scientific software is pervasive in all areas of world-leading research today. The workshop participants then proceeded to explore different perspectives on the concept of sustainability. Key enablers and barriers of sustainable scientific software were identified from their experiences. In addition, recommendations with new requirements such as software credit files and software prize frameworks were outlined for improving practices in sustainable software engineering. There was also broad consensus that formal training in software development or engineering was rare among the practitioners. Significant strides need to be made in building a sense of community via training in software and technical practices, on increasing their size and scope, and on better integrating them directly into graduate education programs. Finally, journals can define and publish policies to improve reproducibility, whereas reviewers can insist that authors provide sufficient information and access to data and software to allow them reproduce the results in the paper. Hence a list of criteria is compiled for journals to provide to reviewers so as to make it easier to review software submitted for publication as a “Software Paper.” 

  4. Science education for sustainability, epistemological reflections and educational practices: from natural sciences to trans-disciplinarity

    Science.gov (United States)

    Colucci-Gray, Laura; Perazzone, Anna; Dodman, Martin; Camino, Elena

    2013-03-01

    In this three-part article we seek to establish connections between the emerging framework of sustainability science and the methodological basis of research and practice in science education in order to bring forth knowledge and competences for sustainability. The first and second parts deal with the implications of taking a sustainability view in relation to knowledge processes. The complexity, uncertainty and urgency of global environmental problems challenge the foundations of reductionist Western science. Within such debate, the proposal of sustainability science advocates for inter-disciplinary and inter-paradigmatic collaboration and it includes the requirements of post- normal science proposing a respectful dialogue between experts and non-experts in the construction of new scientific knowledge. Such a change of epistemology is rooted into participation, deliberation and the gathering of extended-facts where cultural framings and values are the hard components in the face of soft facts. A reflection on language and communication processes is thus the focus of knowledge practices and educational approaches aimed at sustainability. Language contains the roots of conceptual thinking (including scientific knowledge) and each culture and society are defined and limited by the language that is used to describe and act upon the world. Within a scenario of sustainability, a discussion of scientific language is in order to retrace the connections between language and culture, and to promote a holistic view based on pluralism and dialogue. Drawing on the linguistic reflection, the third part gives examples of teaching and learning situations involving prospective science teachers in action-research contexts: these activities are set out to promote linguistic integration and to introduce reflexive process into science learning. Discussion will focus on the methodological features of a learning process that is akin to a communal and emancipatory research process within

  5. Uneasy Bedfellows: Social Justice and Neo-Liberal Practice in the Housing Market

    Directory of Open Access Journals (Sweden)

    Andrew Martel

    2016-06-01

    Full Text Available The Australian state has ratified the Convention on the Rights of Persons with Disabilities (CRPD, which emphasizes a social justice-based, personalized service delivery model. The upcoming National Disability Insurance Scheme (NDIS reflects this model and aims to facilitate people living with a disability being able to access services while housed within the private residential market, a move away from a state-based combined residential/service care model. However, in Australia’s neo-liberal housing market government intervention tends to shy away from policies that overtly impose restrictions on private firms. Therefore, in the absence of a subsidy from the state, the CRPD is of limited use in encouraging private developers to improve the appropriateness of its new built stock for people with a disability. A more persuasive approach is to highlight the size, diversity, and economic power of the disability-friendly housing consumer market when housing provision is separated from disability care delivery. This paper examines the feasibility of sustaining innovation in the volume builder housing market by aligning accessibility promoting changes to the existing innovation channels within Australian firms, suggesting that the NDIS concentrate on assisting the housing industry transition to a make-to-order model from the current make-to-forecast one.

  6. Sustained Professional Development on Cooperative Learning: Impact on Six Teachers' Practices and Students' Learning.

    Science.gov (United States)

    Goodyear, Victoria A

    2017-03-01

    It has been argued, extensively and internationally, that sustained school-based continuous professional development (CPD) has the potential to overcome some of the shortcomings of traditional one-off CPD programs. Yet, the evidence base on more effective or less effective forms of CPD is contradictory. The mechanisms by which sustained support should be offered are unclear, and the impacts on teachers' and students' learning are complex and difficult to track. The purpose of this study was to examine the impact of a sustained school-based, tailored, and supported CPD program on teachers' practices and students' learning. Data are reported from 6 case studies of individual teachers engaged in a yearlong CPD program focused on cooperative learning. The CPD program involved participatory action research and frequent interaction/support from a boundary spanner (researcher/facilitator). Data were gathered from 29 video-recorded lessons, 108 interviews, and 35 field journal entries. (a) Individualized (external) support, (b) departmental (internal) support, and (c) sustained support impacted teachers' practices of cooperative learning. The teachers adapted their practices of cooperative learning in response to their students' learning needs. Teachers began to develop a level of pedagogical fluency, and in doing so, teachers advanced students' learning. Because this study demonstrates impact, it contributes to international literature on effective CPD. The key contribution is the detailed evidence about how and why CPD supported 6 individual teachers to learn-differently-and the complexity of the learning support required to engage in ongoing curriculum development to positively impact student learning.

  7. How the Organic Food System Supports Sustainable Diets and Translates These into Practice.

    Science.gov (United States)

    Strassner, Carola; Cavoski, Ivana; Di Cagno, Raffaella; Kahl, Johannes; Kesse-Guyot, Emmanuelle; Lairon, Denis; Lampkin, Nicolas; Løes, Anne-Kristin; Matt, Darja; Niggli, Urs; Paoletti, Flavio; Pehme, Sirli; Rembiałkowska, Ewa; Schader, Christian; Stolze, Matthias

    2015-01-01

    Organic production and consumption provide a delineated food system that can be explored for its potential contribution to sustainable diets. While organic agriculture improves the sustainability performance on the production side, critical reflections are made on how organic consumption patterns, understood as the practice of people consuming significant amounts of organic produce, may also be taken as an example for sustainable food consumption. The consumption patterns of regular organic consumers seem to be close to the sustainable diet concept of FAO. Certain organic-related measures might therefore be useful in the sustainability assessment of diets, e.g., organic production and organic consumption. Since diets play a central role in shaping food systems and food systems shape diets, the role of organic consumption emerges as an essential topic to be addressed. This role may be based on four important organic achievements: organic agriculture and food production has a definition, well-established principles, public standards, and useful metrics. By 2015, data for organic production and consumption are recorded annually from more than 160 countries, and regulations are in force in more than 80 countries or regions. The organic food system puts the land (agri-cultura) back into the diet; it is the land from which the diet in toto is shaped. Therefore, the organic food system provides essential components of a sustainable diet.

  8. How the Organic Food System Supports Sustainable Diets and Translates These into Practice

    Science.gov (United States)

    Strassner, Carola; Cavoski, Ivana; Di Cagno, Raffaella; Kahl, Johannes; Kesse-Guyot, Emmanuelle; Lairon, Denis; Lampkin, Nicolas; Løes, Anne-Kristin; Matt, Darja; Niggli, Urs; Paoletti, Flavio; Pehme, Sirli; Rembiałkowska, Ewa; Schader, Christian; Stolze, Matthias

    2015-01-01

    Organic production and consumption provide a delineated food system that can be explored for its potential contribution to sustainable diets. While organic agriculture improves the sustainability performance on the production side, critical reflections are made on how organic consumption patterns, understood as the practice of people consuming significant amounts of organic produce, may also be taken as an example for sustainable food consumption. The consumption patterns of regular organic consumers seem to be close to the sustainable diet concept of FAO. Certain organic-related measures might therefore be useful in the sustainability assessment of diets, e.g., organic production and organic consumption. Since diets play a central role in shaping food systems and food systems shape diets, the role of organic consumption emerges as an essential topic to be addressed. This role may be based on four important organic achievements: organic agriculture and food production has a definition, well-established principles, public standards, and useful metrics. By 2015, data for organic production and consumption are recorded annually from more than 160 countries, and regulations are in force in more than 80 countries or regions. The organic food system puts the land (agri-cultura) back into the diet; it is the land from which the diet in toto is shaped. Therefore, the organic food system provides essential components of a sustainable diet. PMID:26176912

  9. Emerging Issues in Real Estate Appraisal: Market Premium for Building Sustainability

    Directory of Open Access Journals (Sweden)

    Domenico Enrico Massimo

    2013-08-01

    Full Text Available In international and metropolitan real estate markets, it has been detected, for the first time, the growing relevance of green buildings with respect to non-green building. Also, it has been singled out and then quantified through regression analysis a green premium, i.e. a differential in terms of price toward sold real estate units having ecological characteristics along with an energy value (more efficient behavior. The incipient international studies recommend to extend the analysis to unexplored middle-size non-metropolitan (marginal real estate markets. One of this areas has been studied detecting the first sale of an apartment with energy certification belonging to class B in a building with ecological characteristics. The assessment analysis performed through Market Comparison Approach, MCA, made it possible to detect and then appraise the green premium that is in line with the outcomes of the first and pioneer international studies performed in metropolitan areas.

  10. Land degradation causes and sustainable land management practices in southern Jordan

    Science.gov (United States)

    Khresat, Saeb

    2014-05-01

    Jordan is one of the world's most water-deficit countries with only about 4% of the total land area considered arable. As a consequence agricultural production is greatly constrained by limited natural resources. Therefore, a major challenge for the country is to promote the sustainable use of natural resources for agricultural purposes. This challenge is being made harder by the ongoing processes of degradation due to increased population pressure, which undermine any social and economic development gains. In the southern plains of Jordan, sustainability of farming practices has worsened in the past three decades, exacerbating pressure on land and increasing land degradation processes. Non-sustainable land use practices include improper ploughing, inappropriate rotations, inadequate or inexistent management of plant residues, overgrazing of natural vegetation, random urbanization, land fragmentation and over-pumping of groundwater. The root cause is the high population growth which exerts excessive pressure on the natural resources to meet increased food and income demand. The poorest farmers who are increasingly growing cereals on marginal areas. Wheat and barley are now grown with little to no rotation, with no nutrient replenishment, and at places avoiding even fallow. Small landholding sizes and topographic features of the area tend to oblige longitudinal mechanized tillage operations along the slopes. Overall, the constraints facing the deprived land users such as, poor access to technology, capital and organization are the factors that lead into unsustainable practices. The main bottlenecks and barriers that hinder mainstreaming of sustainable land management in Jordan can be grouped into three main categories: (i) Knowledge, (ii) Institutional and Governance, and (iii) Economic and Financial. In this case study, the key challenge was to create a knowledge base among local stakeholders - including planners, extension officers, NGO/community leaders, teachers

  11. Children’s exposure to sustainability practices during the transition from preschool into school and their learning and socioemotional development

    Science.gov (United States)

    Benner, Aprile D.; Thornton, Anna; Crosnoe, Robert

    2017-01-01

    Evidence that the learning gains of preschool fade as children transition into elementary school has led to increased efforts to sustain preschool advantages during this key transitional period. This study explores whether the observed benefits of sustainability practices for a range of child outcomes are explained and/or moderated by family and school mechanisms selecting children into experiencing these practices. Analyses of the Early Childhood Longitudinal Study-Birth Cohort revealed that both family and school factors predicted children’s exposure to several PK-3 sustainability practices. PK-3 sustainability practices were associated with reading (but not math) gains and better interpersonal skills (but not fewer externalizing behaviors) following the transition into kindergarten. These links were not conditioned by the selection mechanisms. The findings highlight who is more likely to seek out (at the family level) or offer (at the school level) sustainability practices and how relevant they are to fighting preschool fadeout. PMID:28794610

  12. Sustainable Leadership Practices Driving Financial Performance: Empirical Evidence from Thai SMEs

    Directory of Open Access Journals (Sweden)

    Suparak Suriyankietkaew

    2016-04-01

    Full Text Available Many managers and researchers alike are asking: What does an enterprise need to do to generate a proper balance between economic, social, and ecological objectives while gaining superior corporate financial performance, resilience, and sustainability? Several leadership concepts for enhancing organizational sustainability have emerged in recent years, but none provides an integrative approach, with the exception of Sustainable Leadership (SL. However, empirical research examining the effects of various SL practices on financial performance and other business outcomes is lacking. This article addresses this gap by empirically investigating the relationships between 23 SL practices and financial performance. Using a cross-sectional survey, data stem from 439 managers in small and medium-sized enterprises (SMEs in Thailand. Of the 23 SL practices in SL, 16 were significantly associated with corporate financial performance. Four SL practices, in particular—amicable labor relations, valuing employees, social responsibility, plus strong and shared vision—were significant drivers, and positive predictors, of enhanced long-term firm performance. Lastly, implications, limitations, and future directions are discussed.

  13. Revitalizing Higher Education through Innovative Labor Market Based Curriculum for Sustainable National Development

    Science.gov (United States)

    Alao, A. O.

    2014-01-01

    The role of higher education in preparing youths for the labour market is becoming more challenging in the modern society. This is visible in the high number of tertiary institutions' graduates that are unemployable for lack of necessary skills, which would make them contribute profitably to any employer of labour. This paper examines the history…

  14. Analytical Business Model for Sustainable Distributed Retail Enterprises in a Competitive Market

    Directory of Open Access Journals (Sweden)

    Courage Matobobo

    2016-02-01

    Full Text Available Retail enterprises are organizations that sell goods in small quantities to consumers for personal consumption. In distributed retail enterprises, data is administered per branch. It is important for retail enterprises to make use of data generated within the organization to determine consumer patterns and behaviors. Large organizations find it difficult to ascertain customer preferences by merely observing transactions. This has led to quantifiable losses, such as loss of market share to competitors and targeting the wrong market. Although some enterprises have implemented classical business models to address these challenging issues, they still lack analytics-based marketing programs to gain a competitive advantage to deal with likely catastrophic events. This research develops an analytical business (ARANN model for distributed retail enterprises in a competitive market environment to address the current laxity through the best arrangement of shelf products per branch. The ARANN model is built on association rules, complemented by artificial neural networks to strengthen the results of both mutually. According to experimental analytics, the ARANN model outperforms the state of the art model, implying improved confidence in business information management within the dynamically changing world economy.

  15. Sustainable packaging design for consumer electronics products : Balancing marketing, logistics and environmental requirements

    NARCIS (Netherlands)

    Wever, R.; Boks, C.B.; Pratama, I.; Stevels, A.L.N.

    2007-01-01

    Packaging design for consumer electronic products is a challenge because contradictory demands from a distribution perspective and a marketing perspective have to be balanced. With several company departments involved and powerful external stakeholders this is a complicated matter. As the level of

  16. Sustainable systems rating program: Marketing Green'' Building in Austin, Texas

    Energy Technology Data Exchange (ETDEWEB)

    1991-12-01

    Four major resource issues for home construction were identified: water, energy, materials, and waste. A systems flow model was then developed that tracked the resource issues through interactive matrices in the areas of sourcing, processing, using, and disposing or recycling. This model served as the basis for a rating system used in an educational and marketing tool called the Eco-Home Guide.

  17. Factors Associated with the Economic Sustainability of the Registered Dental Hygienist in Alternative Practice.

    Science.gov (United States)

    Coppola, Sara L; Furgeson, Danielle; Fontana, Margherita; Kinney, Janet S; Gwozdek, Anne E

    2017-10-01

    Purpose: The purpose of this study was to investigate key factors associated with the economic sustainability of the Registered Dental Hygienist in Alternative Practice (RDHAP).Methods: An invitation to participate in a 38-question electronic survey was sent via postal mail to 440 RDHAP licentiate addressees obtained through the Dental Hygiene Committee of California (DHCC). Legal restrictions did not allow for obtaining the RDHAP licentiate email addresses from the DHCC. The survey was disseminated via email to the 254 RDHAPs who were members of the California Dental Hygienists' Association. Additional invitations to participate were made via flyer distribution at an RDHAP symposium, and on RDHAP only social media sites.Results: The response rate was an estimated 16%. While 44% of the RDHAPs reported some employment in a traditional dental practice, given the opportunity, 61% of these respondents indicated that they would practice exclusively as an RDHAP. With regard to practice strategic planning and alliances, 31% felt that dentists lacked knowledge of the RDHAP, and 25% indicated dentists were resistant to this workforce model. Regarding RDHAP practice staffing patterns, 75% indicated not having any employees. When asked about business systems, 64% had solo, portable practices and 16% had standalone practices. Economic sustainability challenges included practice business/equipment expenses (29%), insurance/reimbursement issues (21%), patient flow (19%) and RDHAP visibility (14%).Conclusions: RDHAP practices face challenges including the need for strategic planning and intra- and inter-professional alliances, efficient and effective patient flow, optimal staffing patterns and effective business systems. Focus on enhancing RDHAP visibility within the dental and medical communities should be a priority. In addition, further research should explore RDHAPs aligning with community-based clinics, Federally Qualified Health Centers and Dental Support Organizations

  18. Markets

    Science.gov (United States)

    David N. Wear; Jeffrey Prestemon; Robert Huggett; Douglas Carter

    2013-01-01

    Key FindingsAlthough timber production in the South more than doubled from the 1960s to the late 1990s, output levels have declined over the last 10 years, signaling structural changes in timber markets.For softwood products, production declines are most clearly related to demand issues. Demand for softwood solid wood products...

  19. Sustainability in Business

    DEFF Research Database (Denmark)

    Tollin, Karin; Vej, Jesper

    2012-01-01

    How do companies integrate sustainability into their strategy and practices, and what factors explain their approach? In this paper a typology of sustainability strategies is presented as well as a conceptual framework relating sustainability at the company level to the functional level...... of marketing. The central contribution of the typology is a strategic and managerial view on sustainability. Furthermore, the typology shows that sustainability in business is enacted from different areas of competences and fields in the literature (e.g. supply chain management, corporate branding, value...... creation, product innovation and business model innovation). The empirical basis for the typology is an exploratory study of managers' mindsets about sustainability as strategy. Ten top managers involved with integrating sustainability within their companies have been interviewed. In order to reveal...

  20. MARKETING RESEARCH: PROBLEM DETERMINATION AND PRACTICE OF QUESTIONNAIRE DEVELOPMENT (CASE OF CONSUMERS RISKS AT THE WINE MARKET

    Directory of Open Access Journals (Sweden)

    А. Starostina

    2015-08-01

    Full Text Available The theoretical approach concerns determination of the aim of marketing research has revealed in the article. It allows formalization the analysis of marketing environment factors in a table form, estimation of the basic marketing threats and possibilities of market environment, and clearly formulate aim of marketing research. Process of questionnaire development must be based on strict accordance searching questions, hypothetical variants of answers for searching questions and questions of questionnaire. This process is shown on the example of research of consumers risks at the market of dry wine in Kyiv.

  1. Assessing the sustainability of EU dairy farms with different management systems and husbandry practices

    DEFF Research Database (Denmark)

    Leach, Katharine; Gerrard, Catherine; Kudahl, Anne Margrethe Braad

    on farm management practices collected in face to face interviews with farmers were entered and the tool then calculated a composite score for each of 11 separate “spurs” or dimensions contributing to sustainability. The results can be used to stimulate discussion between farmers and point to areas where......The EU funded SOLID project supports research which will contribute to the competitiveness of organic and low input dairy systems, and increase their sustainability. There are many aspects of the sustainability of dairy farms, relating to economic, environmental and social dimensions, and methods...... of animal husbandry can affect all of these. A UK spreadsheet based tool for rapid assessment of the whole farm was adapted for application on a range of organic and low input dairy farms across the EU. This tool was used to assess approximately ten organic dairy farms in each of four EU countries. Data...

  2. Transformational leadership required to design and sustain evidence-based practice: a system exemplar.

    Science.gov (United States)

    Everett, Linda Q; Sitterding, Mary Cathryn

    2011-04-01

    In a pay-for-performance environment, implementing and sustaining evidence-based practice (EBP) is no longer a luxury but a necessity. A critical driving force for EBP is that our communities-the people we serve-expect to receive care based on the best available evidence. Transformational nursing leadership is required to create an infrastructure that influences organizational factors, processes and expectations, thus enabling the sustainability of EBP. The American Nurses Credentialing Center and the American Organization of Nurse Executives provide a framework for nursing leaders to consider when designing EBP implementation structures. This exemplar illustrates nursing leadership competencies with regard to implementation and sustainability of EBP within a multihospital system.

  3. Managing a sustainable and resilient cheese supply chain for the dynamic market

    NARCIS (Netherlands)

    Zhu, Quan; Krikke, Harold; Pawar, K.S.; Tsai, K.M.

    2016-01-01

    Purpose: Cheese has a long production time, but is as perishable as other fresh food. If it is not delivered to customers in time, it does not have value any more. Any product shortage causes customers to seek alternative sources. To manage a sustainable and resilient cheese supply chain for the

  4. Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education

    Science.gov (United States)

    Bascoul, Ganael; Schmitt, Julien; Rasolofoarison, Dina; Chamberlain, Laura; Lee, Nick

    2013-01-01

    Recent years have seen a significant increase in the importance of environmental protection and sustainability to consumers, policy makers, and society in general. Reflecting this, most organizations are at least aware of this new agenda and wish to be seen as taking steps to improve behaviors in this regard. However, there appears to be a gap…

  5. Sustainable supply chain governance systems: conditions for effective market based governance in global trade

    NARCIS (Netherlands)

    Vermeulen, W.J.V.

    2010-01-01

    In this article I discuss the conceptualisation and existing empirical research on the creation of sustainable global product chains. This papers sets steps in moving from normative prescriptive approaches towards an empirical descriptive approach, comparing available research in various forms of

  6. Marketing for straight A's? How one practice created a customer-service brand identity.

    Science.gov (United States)

    Eliscu, Andrea T

    2008-01-01

    The four A's of marketing today--access, availability, accountability and accommodation--drive a successful medical practice. This case study describes how Lake Mary (Fla.) Pediatrics, an established, midsized group, used the four A's in an expansion venture. The group redefined its image in the community, creating brand identities for its two locations and establishing customer service and quality care as hallmarks in the minds of both patients and referring professionals.

  7. Knowledge, attitude and practice of cervical cancer screening among market women in Zaria, Nigeria

    OpenAIRE

    Saad Aliyu Ahmed; Kabiru Sabitu; Suleiman Hadejia Idris; Rukaiya Ahmed

    2013-01-01

    Background: Cervical cancer is the most common genital cancer and one of the leading causes of death among female population. Fortunately, this cancer is preventable by screening for premalignant lesions but this is rarely provided and hardly utilised. We assessed the knowledge, attitude and utilisation of cervical cancer screening among market women in Sabon Gari, Zaria. Materials and Methods: This was a cross-sectional study to evaluate the knowledge, attitude and practice of cervical cance...

  8. New Digital Marketing Actors: Private Shopping Clubs and Their Advertising Practices

    Directory of Open Access Journals (Sweden)

    Nazlım Tüzel Uraltaş

    2014-12-01

    In the first part of the study the concept of digital marketing and its historical background will be explained. In the second part online shopping behavior, online shopping training activities in Turkey and private shopping clubs will be examined.  The last part of the study will deal with the advertising practices of private shopping clubs. The study is essentially a literature review; thus, the resources are mostly secondary in nature.

  9. Using Social Marketing Principles to Understand an Extension Audience’s Landscape Water Conservation Practices

    OpenAIRE

    Laura A. Warner; William L. Schall

    2015-01-01

    A substantial amount of water is applied to Florida landscapes, and encouraging water conservation through irrigation practices has been identified as a priority programming area where there is great opportunity to positively affect the state’s water resources. Florida Extension addresses this priority area through educational programming. Social marketing has been identified as a promising approach to changing behaviors that influence environmental issues, such as water-saving irrigation tec...

  10. U.S. Tuna Fisheries: a trifecta of sustainable practices at odds with climate change mitigation

    Science.gov (United States)

    McKuin, B.; Campbell, J. E.

    2016-12-01

    Environmental concerns have given rise to eco-label initiatives in the seafood industry and a shift to more sustainable fishing practices in the U.S. Currently, the greenhouse gas emissions of fisheries are being considered in the sustainability criteria of the consumer advocacy group Seafood Watch. We looked at sustainable practices employed by U.S. tuna fisheries and find the term "sustainably sourced" changes when climate forcing is added to the criteria. Specifically, there are three sustainable practices at odds with climate change mitigation: 1) the use of selective fishing gear reduces bycatch but increases fuel use; 2) fishing within exclusive economic zones is more equitable to coastal fishermen, and allows the high seas to serve as an ecological bank, but fishing within these regions means fisheries are subject to more stringent fuel sulfur laws thereby diminishing the cooling effects of sulfate aerosols and increasing climate forcing; and 3) removing sulfur from fuels improves air quality but there are added emissions from the refinery process. We used ship registry data, historical sulfur levels in fuels, gear-specific fishery fuel use data collected from the literature, historical gear-specific tuna landings data, and a range of global warming potentials to estimate the climate forcing of U.S. tuna fisheries over the last fifteen years. We found that for tuna caught within exclusive economic zones, the net fuel-related climate forcing has more than doubled over the last fifteen years. We also normalized the fuel-related climate forcing results to a unit of tuna protein and compared these results to other farmed sources of protein. We found that tuna caught within exclusive economic zones has the highest climate impact of all land-based protein sources considered, with the exception of beef. Our results can inform policy makers and consumer advocacy groups which is an important step in communicating the climate impact of dietary choices to consumers.

  11. The positive effect of targeted marketing on an existing uterine fibroid embolization practice.

    Science.gov (United States)

    Chrisman, Howard B; Basu, Pat Auveek; Omary, Reed A

    2006-03-01

    Although uterine fibroid embolization is an effective treatment option for symptomatic women, it is unclear what methods can be used to expand referrals in an already established practice. The authors tested the hypothesis that an advertising strategy focused on a defined target market can expand an existing uterine fibroid embolization practice. A market-driven planning sequence was employed. This included a determination of goals, an examination of current competition, determination of target market based on local environment and previous consumer use, pretest of product sample, and implementation of advertisement. Based on the analysis the authors determined that the target audience was professional black women aged 35 to 45. A specific weekly magazine was selected due to readership demographics. An advertisement was run for 8 consecutive weeks. The authors prospectively tracked patient inquiries, clinic visits, cases performed, and revenues generated for 3 months following the initial advertisement. All patients were seen in a fully staffed, preexisting fibroid clinic located within an urban, university-based academic practice performing 250 uterine fibroid embolizations annually. Ninety calls were received directly related to the advertisement. There were 35 clinic visits, which resulted in 17 uterine fibroid embolizations and 52 total MR imaging procedures. Eighteen patients were not considered candidates based on established protocols. The 17 extra cases performed over 3 months represented a 27% increase in case volume. Total professional cash collections for these cases (including MR imaging) were 58,317 US dollars. The cost of advertising was 8,000 US dollars. As a result of existing infrastructure, no additional costs were necessary. This resulted in a net revenue gain 50,317 US dollars and a nonannualized rate of return of approximately 625%. As Interventional Radiologists look to develop and expand existing practices, traditional marketing tools such as

  12. Differences in Food and Beverage Marketing Policies and Practices in US School Districts, by Demographic Characteristics of School Districts, 2012.

    Science.gov (United States)

    Merlo, Caitlin L; Michael, Shannon; Brener, Nancy D; Coffield, Edward; Kingsley, Beverly S; Zytnick, Deena; Blanck, Heidi

    2016-12-15

    Foods and beverages marketed in schools are typically of poor nutritional value. School districts may adopt policies and practices to restrict marketing of unhealthful foods and to promote healthful choices. Students' exposure to marketing practices differ by school demographics, but these differences have not yet been examined by district characteristics. We analyzed data from the 2012 School Health Policies and Practices Study to examine how food and beverage marketing and promotion policies and practices varied by district characteristics such as metropolitan status, size, and percentage of non-Hispanic white students. Most practices varied significantly by district size: a higher percentage of large districts than small or medium-sized districts restricted marketing of unhealthful foods and promoted healthful options. Compared with districts whose student populations were majority (>50%) non-Hispanic white, a higher percentage of districts whose student populations were minority non-Hispanic white (≤50% non-Hispanic white) prohibited advertising of soft drinks in school buildings and on school grounds, made school meal menus available to students, and provided families with information on school nutrition programs. Compared with suburban and rural districts, a higher percentage of urban districts prohibited the sale of soft drinks on school grounds and used several practices to promote healthful options. Preliminary findings showing significant associations between district demographics and marketing policies and practices can be used to help states direct resources, training, and technical assistance to address food and beverage marketing and promotion to districts most in need of improvement.

  13. Enacting sustainable school-based health initiatives: a communication-centered approach to policy and practice.

    Science.gov (United States)

    LeGreco, Marianne; Canary, Heather E

    2011-03-01

    Communication plays an important role in all aspects of the development and use of policy. We present a communication-centered perspective on the processes of enacting public health policies. Our proposed conceptual framework comprises 4 communication frames: orientation, amplification, implementation, and integration. Empirical examples from 2 longitudinal studies of school-based health policies show how each frame includes different communication processes that enable sustainable public health policy practices in school-based health initiatives. These 4 frames provide unique insight into the capacity of school-based public health policy to engage youths, parents, and a broader community of stakeholders. Communication is often included as an element of health policy; however, our framework demonstrates the importance of communication as a pivotal resource in sustaining changes in public health practices.

  14. Different Seed Selection and Conservation Practices for Fresh Market and Dried Chile Farmers in Aguascalientes, Mexico.

    Science.gov (United States)

    Kraft, Kraig H; de Jesús Luna-Ruíz, José; Gepts, Paul

    2010-12-01

    Different Seed Selection and Conservation Practices for Fresh Market and Dried Chile Farmers in Aguascalientes, Mexico. The process of selecting and saving seed is the most basic and oldest of agricultural practices. In today's modern and highly capital-intensive agriculture, seeds are often treated like another chemical input. This study sought to examine seed selection and saving practices among chile farmers in Aguascalientes, Mexico, where both industrial and traditional agriculture are practiced. We observed a clear division among farmers who plant chile peppers commercially. Sixty-eight chile pepper farmers were surveyed in order to document seed selection and saving practices. Fifteen respondents (22%) planted chile peppers destined for the fresh market and all utilized purchased commercial seed of F1 hybrid varieties. Fifty-three farmers (78%) planted chiles to be dried and either saved their own or purchased seeds that others had saved and selected. Farmers who saved their own seed sought to maintain an ideotype, rather than directionally select for certain traits, much like Cleveland et al. (2000) chronicled in central Mexican maize farmers. Farmers would benefit from a participatory plant-breeding program in order to maintain productive seed stock for the continued cultivation of dried chile pepper in the state.

  15. Report on the Third Workshop on Sustainable Software for Science: Practice and Experiences (WSSSPE3

    Directory of Open Access Journals (Sweden)

    Daniel S. Katz

    2016-10-01

    Full Text Available This report records and discusses the Third Workshop on Sustainable Software for Science: Practice and Experiences (WSSSPE3. The report includes a description of the keynote presentation of the workshop, which served as an overview of sustainable scientific software. It also summarizes a set of lightning talks in which speakers highlighted to-the-point lessons and challenges pertaining to sustaining scientific software. The final and main contribution of the report is a summary of the discussions, future steps, and future organization for a set of self-organized working groups on topics including developing pathways to funding scientific software; constructing useful common metrics for crediting software stakeholders; identifying principles for sustainable software engineering design; reaching out to research software organizations around the world; and building communities for software sustainability. For each group, we include a point of contact and a landing page that can be used by those who want to join that group’s future activities. The main challenge left by the workshop is to see if the groups will execute these activities that they have scheduled, and how the WSSSPE community can encourage this to happen.

  16. How the organic food system supports sustainable diets and translates these into practice

    Directory of Open Access Journals (Sweden)

    Carola eStrassner

    2015-06-01

    Full Text Available Organic production and consumption provide a delineated food system that can be explored for its potential contribution to sustainable diets. While organic agriculture improves the sustainability performance on the production side, critical reflections are made on how organic consumption patterns, understood as the practice of people consuming significant amounts of organic produce, may also be taken as an example for sustainable food consumption. The consumption patterns of regular organic consumers seem to be close to the sustainable diet concept of FAO. Certain organic-related measures might therefore be useful in the sustainability assessment of diets, e.g. organic production and organic consumption. Since diets play a central role in shaping food systems and food systems shape diets, the role of organic consumption emerges as an essential topic to be addressed. This role may be based on four important organic achievements: organic agriculture and food production has a definition, well-established principles, public standards and useful metrics. By 2015 data for organic production and consumption is recorded annually from more than 160 countries, and regulations are in force in more than 80 countries or regions. The organic fo

  17. The Sustainability of Evidence-Based Interventions and Practices in Public Health and Health Care.

    Science.gov (United States)

    Shelton, Rachel C; Cooper, Brittany Rhoades; Stirman, Shannon Wiltsey

    2018-01-12

    There is strong interest in implementation science to address the gap between research and practice in public health. Research on the sustainability of evidence-based interventions has been growing rapidly. Sustainability has been defined as the continued use of program components at sufficient intensity for the sustained achievement of desirable program goals and population outcomes. This understudied area has been identified as one of the most significant translational research problems. Adding to this challenge is uncertainty regarding the extent to which intervention adaptation and evolution are necessary to address the needs of populations that differ from those in which interventions were originally tested or implemented. This review critically examines and discusses conceptual and methodological issues in studying sustainability, summarizes the multilevel factors that have been found to influence the sustainability of interventions in a range of public health and health care settings, and highlights key areas for future research. Expected final online publication date for the Annual Review of Public Health Volume 39 is April 1, 2018. Please see http://www.annualreviews.org/page/journal/pubdates for revised estimates.

  18. Peasant coffee in the Los Tuxtlas Biosphere Reserve, Mexico: A critical evaluation of sustainable intensification and market integration potential

    Directory of Open Access Journals (Sweden)

    Anne Cristina de la Vega-Leinert

    2016-12-01

    Full Text Available Abstract Production of low-input, shaded coffee in the Los Tuxtlas UNESCO Biosphere Reserve (LTBR, Veracruz, Mexico, an economically marginalized but ecologically rich region, was strongly affected by the collapse in international prices and the reconfiguration of the Mexican coffee sector in the 1990s. This place-based study used qualitative methods to investigate local strategies to reactivate coffee cultivation and improve market integration. Ninety-five producers, processors and cooperative representatives were interviewed to: 1 characterize the different actors in the local coffee commodity chain; 2 explore how producers, organized or not, shape and are constrained by the local coffee sector, and 3 evaluate whether producers land use strategies may be compatible with conservation in the LTBR. We combine the Land Sparing and Sharing framework with the UNESCO Biosphere Reserve zonation system to conceptualize how coffee plantations can be spatially integrated in protected areas and facilitate synergies between local livelihoods and conservation. Our empirical study illustrates the complexity and dynamism of the LTBR coffee sector. It highlights the resourcefulness of producers in adapting their cultivation systems, but also the narrow maneuvering room farmers have to exploit textbook synergies between conservation and fair trade and / or certified organic markets. In principle, coffee cultivation can be expanded and intensified without affecting remaining primary forest (Land Sparing and contribute to maintain a diverse landscape matrix in productive agroforestry systems (Land Sharing. However, few producers have the means required to successfully achieve profitable and long-term market integration. Future research on sustainable land use management in, and around, protected areas needs to explicitly address local, sectoral and market dynamics as drivers of land use at the local level. Although these dynamics may create windows of opportunity

  19. Spreading and sustaining best practices for home care of older adults: a grounded theory study.

    Science.gov (United States)

    Ploeg, Jenny; Markle-Reid, Maureen; Davies, Barbara; Higuchi, Kathryn; Gifford, Wendy; Bajnok, Irmajean; McConnell, Heather; Plenderleith, Jennifer; Foster, Sandra; Bookey-Bassett, Sue

    2014-11-07

    Improving health care quality requires effective and timely spread of innovations that support evidence-based practices. However, there is limited rigorous research on the process of spread, factors influencing spread, and models of spread. It is particularly important to study spread within the home care sector given the aging of the population, expansion of home care services internationally, the high proportion of older adult users of home care services, and the vulnerability of this group who are frail and live with multiple chronic conditions. The purpose of this study was to understand how best practices related to older adults are spread within home care organizations. Four home care organizations in Ontario, Canada that had implemented best practices related to older adults (falls prevention, pain management, management of venous leg ulcers) participated. Using a qualitative grounded theory design, interviews were conducted with frontline providers, managers, and directors at baseline (n = 44) and 1 year later (n = 40). Open, axial, and selective coding and constant comparison analysis were used. A model of the process of spread of best practices within home care organizations was developed. The phases of spread included (1) committing to change, (2) implementing on a small scale, (3) adapting locally, (4) spreading internally to multiple users and sites, and (5) disseminating externally. Factors that facilitated progression through these phases were (1) leading with passion and commitment, (2) sustaining strategies, and (3) seeing the benefits. Project leads, champions, managers, and steering committees played vital roles in leading the spread process. Strategies such as educating/coaching and evaluating and feedback were key to sustaining the change. Spread occurred within the home care context of high staff and manager turnover and time and resource constraints. Spread of best practices is optimized through the application of the phases of spread

  20. A comprehensive framework for optimising the effects of inverse logistics practices in SC sustainability

    OpenAIRE

    Cristina López Vargas

    2017-01-01

    With growing sustainability concern in mind, firms seek to implement reverse logistic systems in their operations. However, if these practices were not properly implemented, they would be costly and even ineffective. In order to guide company efforts, the present study provide a comprehensive framework based on two dimensions. On one hand, it suits a reverse logistic management model stage-by-stage. On the other hand, the framework brings together concrete measures to optimize SC sustainabili...