The enhancement of social norm compliance: Prospects and caveats

NARCIS (Netherlands)

Civai, C.; Ma, I.

2017-01-01

Societies are characterized by a shared system of social norms, which promotes cooperation among people. However, following social norms often means going against self-interest - imagine, for example, being required to choose whether or not to get richer from an unfair deal; ignoring social norms,

The Neural Basis of Changing Social Norms through Persuasion

OpenAIRE

Yomogida, Yukihito; Matsumoto, Madoka; Aoki, Ryuta; Sugiura, Ayaka; Phillips, Adam N.; Matsumoto, Kenji

2017-01-01

Social norms regulate behavior, and changes in norms have a great impact on society. In most modern societies, norms change through interpersonal communication and persuasive messages found in media. Here, we examined the neural basis of persuasion-induced changes in attitude toward and away from norms using fMRI. We measured brain activity while human participants were exposed to persuasive messages directed toward specific norms. Persuasion directed toward social norms specifically activate...

Social support and social norms: do both contribute to predicting leisure-time exercise?

Science.gov (United States)

Okun, Morris A; Ruehlman, Linda; Karoly, Paul; Lutz, Rafer; Fairholme, Chris; Schaub, Rachel

2003-01-01

To clarify the contribution of social support and social norms to exercise behavior. A sample of 363 college students completed a questionnaire that assessed social support and social negativity from friends, descriptive and injunctive social norms related to friends, perceived behavioral control, attitude, intention, and leisure-time exercise. Esteem social support was the strongest predictor of total and strenuous leisure-time exercise (P leisure-time exercise. Social support and social norms contribute independently to our understanding of variation in the frequency of strenuous leisure-time exercise.

Do social norms affect intended food choice?

Science.gov (United States)

Croker, H; Whitaker, K L; Cooke, L; Wardle, J

2009-01-01

To evaluate the effect of social norms on intended fruit and vegetable intake. A two-stage design to i) compare the perceived importance of normative influences vs cost and health on dietary choices, and ii) test the prediction that providing information on social norms will increase intended fruit and vegetable consumption in an experimental study. Home-based interviews (N=1083; 46% men, 54% women) were carried out as part of the Office for National Statistics Omnibus Survey in November 2008. The public's perception of the importance of social norms was lower (M=2.1) than the perceived importance of cost (M=2.7) or health (M=3.4) (all p'scost information; none of the interventions affected women's intentions. People have little awareness of the influence of social norms but normative information can have a demonstrable impact on dietary intentions. Health promotion might profit from emphasising how many people are attempting to adopt healthy lifestyles rather than how many have poor diets.

Abstinence, Social Norms, and Drink Responsibly Messages: A Comparison Study

Science.gov (United States)

Glassman, Tavis J.; Kruger, Jessica Sloan; Deakins, Bethany A.; Paprzycki, Peter; Blavos, Alexis A.; Hutzelman, Erin N.; Diehr, Aaron

2016-01-01

Objective: The purpose of this study was to determine which type of prevention message (abstinence, social norms, or responsible drinking) was most effective at reducing alcohol consumption. Participants: The subjects from this study included 194 college students from a public university. Methods: Researchers employed a quasi-experimental design,…

Cannabis Use Behaviors and Social Anxiety: The Roles of Perceived Descriptive and Injunctive Social Norms

Science.gov (United States)

Ecker, Anthony H.; Buckner, Julia D.

2014-01-01

Objective: Individuals with greater social anxiety are particularly vulnerable to cannabis-related impairment. Descriptive norms (beliefs about others’ use) and injunctive norms (beliefs regarding others’ approval of risky use) may be particularly relevant to cannabis-related behaviors among socially anxious persons if they use cannabis for fear of evaluation for deviating from what they believe to be normative behaviors. Yet, little research has examined the impact of these social norms on the relationships between social anxiety and cannabis use behaviors. Method: The current study investigated whether the relationships of social anxiety to cannabis use and use-related problems varied as a function of social norms. The sample comprised 230 (63.0% female) current cannabis-using undergraduates. Results: Injunctive norms (regarding parents, not friends) moderated the relationship between social anxiety and cannabis-related problem severity. Post hoc probing indicated that among participants with higher (but not lower) social anxiety, those with greater norm endorsement reported the most severe impairment. Injunctive norms (parents) also moderated the relationship between social anxiety and cannabis use frequency such that those with higher social anxiety and lower norm endorsement used cannabis less frequently. Descriptive norms did not moderate the relationship between social anxiety and cannabis use frequency. Conclusions: Socially anxious cannabis users appear to be especially influenced by beliefs regarding parents’ approval of risky cannabis use. Results underscore the importance of considering reference groups and the specific types of norms in understanding factors related to cannabis use behaviors among this vulnerable population. PMID:24411799

Corruption, Norm Violation and Decay in Social Capital

DEFF Research Database (Denmark)

Banerjee, Ritwik

The paper studies the interplay between corruption and social capital (measured as trust), using data from a lab experiment. Subjects play either a harassment bribery game or a strategically identical but differently framed ultimatum game, followed by a trust game. In a second experiment, the trust...... game is followed by the bribery game. Our experimental design allows us to examine whether subjects, who have been asked to pay a bribe, are less likely to trust and subjects, who have been trusted less in the first place, are more likely to demand bribe. Results suggest that a) there is a negative...... spillover effect of corruption on trust, but not vice-versa, and the effect increases with decrease in social appropriateness norm of the bribe demand; b) lower trust in the bribery game treatment is explained by lower expected return on trust; c) surprisingly, for both the bribery and the ultimatum game...

Social Norms and Adolescents' Sexual Health: An Introduction for ...

African Journals Online (AJOL)

USER

School of Medicine, University of California, San Diego2 ... An introduction to social norms that will be beneficial for those who intend to integrate a social norms perspective ..... Social network analysis, by measuring the .... Addictive Behavior.

Eating for Two? Protocol of an Exploratory Survey and Experimental Study on Social Norms and Norm-Based Messages Influencing European Pregnant and Non-pregnant Women's Eating Behavior.

Science.gov (United States)

Bevelander, Kirsten E; Herte, Katharina; Kakoulakis, Catherine; Sanguino, Inés; Tebbe, Anna-Lena; Tünte, Markus R

2018-01-01

The social context is an important factor underlying unhealthy eating behavior and the development of inappropriate weight gain. Evidence is accumulating that powerful social influences can also be used as a tool to impact people's eating behavior in a positive manner. Social norm-based messages have potential to steer people in making healthier food choices. The research field on nutritional social norms is still emerging and more research is needed to gain insights into why some people adhere to social norms whereas others do not. There are indications stemming from empirical studies on social eating behavior that this may be due to ingratiation purposes and uncertainty reduction. That is, people match their eating behavior to that of the norm set by their eating companion(s) in order to blend in and be part of the group. In this project, we explore nutritional social norms among pregnant women. This population is particularly interesting because they are often subject to unsolicited advice and experience social pressure from their environment. In addition, their pregnancy affects their body composition, eating pattern, and psychosocial status. Pregnancy provides an important window of opportunity to impact health of pregnant women and their child. Nevertheless, the field of nutritional social norms among pregnant women is understudied and more knowledge is needed on whether pregnant women use guidelines from their social environment for their own eating behavior. In this project we aim to fill this research gap by means of an exploratory survey (Study 1) assessing information about social expectations, (mis)perceived social norms and the role of different reference groups such as other pregnant women, family, and friends. In addition, we conduct an online experiment (Study 2) testing to what extent pregnant women are susceptible to social norm-based messages compared to non-pregnant women. Moreover, possible moderators are explored which might impact women

Subjective well-being among Episcopal priests: predictors and comparisons to non-clinical norms.

Science.gov (United States)

Stewart-Sicking, Joseph A

2012-01-01

Few studies of the clergy have examined emotional well-being using normed measures. This study examined subjective well-being among 1,581 non-retired Episcopal priests. Subjective well-being was measured with the Positive and Negative Affect Schedule (Watson, Clark, & Tellegen, 1988) and the Satisfaction with Life Scale (Diener, Emmons, Larsen, & Griffin, 1985). Predictors of subjective well-being were measured with the Dispositional Hope Scale (Snyder et al., 1991) and scales of personal practices, social support, congregational dynamics, fit, and economic satisfaction. Participants reported more positive affect (Hedges's g = 1.19), more negative affect (Hedges's g = 0.61) and more satisfaction with life (Hedges's g = 0.73) than nonclinical norms. Hope agency was the strongest predictor for positive affect and satisfaction with life; stress was the strongest predictor for negative affect and partially mediated the effect of congregational dynamics and fit on this outcome. Results suggest that prevention programs must focus on all aspects of subjective well-being and consider the direct effects of different levels of the ecosystem to be effective.

Social norms of cigarette and hookah smokers in Iranian universities

Directory of Open Access Journals (Sweden)

Hamidreza Roohafza

2013-02-01

Full Text Available BACKGROUND: First experiences of tobacco use usually occur in adolescence. The recognition of social norms leading to youth smoking is hence necessary. We tried to assess the social norms among Iranian young cigarette and hookah smokers. METHODS: This cross-sectional study was conducted on 451 girls and 361 boys aging 20-25 years old who entered Isfahan and Kashan Universities (Iran in 2007. Demographic factors (age, gender, and age at smoking onset cigarette and hookah smoking status, having a smoking father or smoking friends and four related social norms were recorded. Binary logistic regression analysis was used to separately determine associations between hookah and cigarette smoking and the four social norm variables. RESULTS: Cigarette and hookah smokers had significant differences with nonsmokers in two social norms: “Perceived smoking by important characters” [odds ratio (OR = 1.35 in cigarette smokers and 1.58 in hookah smokers; P < 0.001] and “smoking makes gatherings friendly” (OR = 3.62 in cigarette smokers and 6.16 in hookah smokers; P < 0.001. Furthermore, cigarette and hookah smoking were significantly associated with having smoking friends. CONCLUSION: Highlighting the social norms leading to cigarette and hookah smoking may help policy makers develop comprehensive interventions to prevent smoking among adolescents.   Keywords: Cigarette, Hookah, Smoking, Social Norm

Eating for Two? Protocol of an Exploratory Survey and Experimental Study on Social Norms and Norm-Based Messages Influencing European Pregnant and Non-pregnant Women’s Eating Behavior

Science.gov (United States)

Bevelander, Kirsten E.; Herte, Katharina; Kakoulakis, Catherine; Sanguino, Inés; Tebbe, Anna-Lena; Tünte, Markus R.

2018-01-01

The social context is an important factor underlying unhealthy eating behavior and the development of inappropriate weight gain. Evidence is accumulating that powerful social influences can also be used as a tool to impact people’s eating behavior in a positive manner. Social norm-based messages have potential to steer people in making healthier food choices. The research field on nutritional social norms is still emerging and more research is needed to gain insights into why some people adhere to social norms whereas others do not. There are indications stemming from empirical studies on social eating behavior that this may be due to ingratiation purposes and uncertainty reduction. That is, people match their eating behavior to that of the norm set by their eating companion(s) in order to blend in and be part of the group. In this project, we explore nutritional social norms among pregnant women. This population is particularly interesting because they are often subject to unsolicited advice and experience social pressure from their environment. In addition, their pregnancy affects their body composition, eating pattern, and psychosocial status. Pregnancy provides an important window of opportunity to impact health of pregnant women and their child. Nevertheless, the field of nutritional social norms among pregnant women is understudied and more knowledge is needed on whether pregnant women use guidelines from their social environment for their own eating behavior. In this project we aim to fill this research gap by means of an exploratory survey (Study 1) assessing information about social expectations, (mis)perceived social norms and the role of different reference groups such as other pregnant women, family, and friends. In addition, we conduct an online experiment (Study 2) testing to what extent pregnant women are susceptible to social norm-based messages compared to non-pregnant women. Moreover, possible moderators are explored which might impact women�

Eating for Two? Protocol of an Exploratory Survey and Experimental Study on Social Norms and Norm-Based Messages Influencing European Pregnant and Non-pregnant Women’s Eating Behavior

Directory of Open Access Journals (Sweden)

Kirsten E. Bevelander

2018-05-01

Full Text Available The social context is an important factor underlying unhealthy eating behavior and the development of inappropriate weight gain. Evidence is accumulating that powerful social influences can also be used as a tool to impact people’s eating behavior in a positive manner. Social norm-based messages have potential to steer people in making healthier food choices. The research field on nutritional social norms is still emerging and more research is needed to gain insights into why some people adhere to social norms whereas others do not. There are indications stemming from empirical studies on social eating behavior that this may be due to ingratiation purposes and uncertainty reduction. That is, people match their eating behavior to that of the norm set by their eating companion(s in order to blend in and be part of the group. In this project, we explore nutritional social norms among pregnant women. This population is particularly interesting because they are often subject to unsolicited advice and experience social pressure from their environment. In addition, their pregnancy affects their body composition, eating pattern, and psychosocial status. Pregnancy provides an important window of opportunity to impact health of pregnant women and their child. Nevertheless, the field of nutritional social norms among pregnant women is understudied and more knowledge is needed on whether pregnant women use guidelines from their social environment for their own eating behavior. In this project we aim to fill this research gap by means of an exploratory survey (Study 1 assessing information about social expectations, (misperceived social norms and the role of different reference groups such as other pregnant women, family, and friends. In addition, we conduct an online experiment (Study 2 testing to what extent pregnant women are susceptible to social norm-based messages compared to non-pregnant women. Moreover, possible moderators are explored which might

Social Norms of Cooperation in Small-Scale Societies.

Directory of Open Access Journals (Sweden)

Fernando P Santos

2016-01-01

Full Text Available Indirect reciprocity, besides providing a convenient framework to address the evolution of moral systems, offers a simple and plausible explanation for the prevalence of cooperation among unrelated individuals. By helping someone, an individual may increase her/his reputation, which may change the pre-disposition of others to help her/him in the future. This, however, depends on what is reckoned as a good or a bad action, i.e., on the adopted social norm responsible for raising or damaging a reputation. In particular, it remains an open question which social norms are able to foster cooperation in small-scale societies, while enduring the wide plethora of stochastic affects inherent to finite populations. Here we address this problem by studying the stochastic dynamics of cooperation under distinct social norms, showing that the leading norms capable of promoting cooperation depend on the community size. However, only a single norm systematically leads to the highest cooperative standards in small communities. That simple norm dictates that only whoever cooperates with good individuals, and defects against bad ones, deserves a good reputation, a pattern that proves robust to errors, mutations and variations in the intensity of selection.

Social Norms of Cooperation in Small-Scale Societies.

Science.gov (United States)

Santos, Fernando P; Santos, Francisco C; Pacheco, Jorge M

2016-01-01

Indirect reciprocity, besides providing a convenient framework to address the evolution of moral systems, offers a simple and plausible explanation for the prevalence of cooperation among unrelated individuals. By helping someone, an individual may increase her/his reputation, which may change the pre-disposition of others to help her/him in the future. This, however, depends on what is reckoned as a good or a bad action, i.e., on the adopted social norm responsible for raising or damaging a reputation. In particular, it remains an open question which social norms are able to foster cooperation in small-scale societies, while enduring the wide plethora of stochastic affects inherent to finite populations. Here we address this problem by studying the stochastic dynamics of cooperation under distinct social norms, showing that the leading norms capable of promoting cooperation depend on the community size. However, only a single norm systematically leads to the highest cooperative standards in small communities. That simple norm dictates that only whoever cooperates with good individuals, and defects against bad ones, deserves a good reputation, a pattern that proves robust to errors, mutations and variations in the intensity of selection.

The Neural Basis of Changing Social Norms through Persuasion.

Science.gov (United States)

Yomogida, Yukihito; Matsumoto, Madoka; Aoki, Ryuta; Sugiura, Ayaka; Phillips, Adam N; Matsumoto, Kenji

2017-11-24

Social norms regulate behavior, and changes in norms have a great impact on society. In most modern societies, norms change through interpersonal communication and persuasive messages found in media. Here, we examined the neural basis of persuasion-induced changes in attitude toward and away from norms using fMRI. We measured brain activity while human participants were exposed to persuasive messages directed toward specific norms. Persuasion directed toward social norms specifically activated a set of brain regions including temporal poles, temporo-parietal junction, and medial prefrontal cortex. Beyond these regions, when successful, persuasion away from an accepted norm specifically recruited the left middle temporal and supramarginal gyri. Furthermore, in combination with data from a separate attitude-rating task, we found that left supramarginal gyrus activity represented participant attitude toward norms and tracked the persuasion-induced attitude changes that were away from agreement.

The Subjectivity of the Translator and Socio-Cultural Norms

Science.gov (United States)

Pei, Denghua

2010-01-01

This thesis attempts to probe into the dialectical relationship between the subjectivity of the translator and socio-cultural norms. The socio-cultural norms inevitably regulate the translator's translating activity, as acceptability of the translated text is the primary concern of most translators. However, this does not mean that the…

Economical modelling of social and moral norms

International Nuclear Information System (INIS)

Nyborg, Karine

2001-01-01

Social norms and moral motivations are often ignored in economic models. It is possible, however, to model social and moral norms within the framework of economical theory. This may be useful even if the exposition is necessarily simplified. The article gives some examples. An analysis shows how the ''No Smoking Act'' may have led to a change in social norms in Norway and indirectly changed the behaviour of smokers in places where this act does not apply. Behaviour with moral motivation may also be affected by changes in regulations, economic incentives or other external conditions. For example, a more efficient collection system for source-separated waste may induce people to sharpen the moral claim on their own efforts. Indeed, interviews show that imposing a fee upon people not volunteering in communal work may cause the attendance to drop further

On strategic ignorance of environmental harm and social norms

DEFF Research Database (Denmark)

Thunström, Linda; van 't Veld, Klaas; Shogren, Jason

, and that they use ignorance as an excuse to engage in less pro-environmental behavior. It also predicts that the cost of ignorance increases if people can learn about the social norm from the information. We test the model predictions empirically with an experiment that involves an imaginary long- distance flight...... and an option to buy offsets for the flight’s carbon footprint. More than half (53 percent) of the subjects choose to ignore information on the carbon footprint alone before deciding their offset purchase, but ignorance significantly decreases (to 29 percent) when the information additionally reveals the social...

Social norms of cigarette and hookah smokers in Iranian universities

DEFF Research Database (Denmark)

Roohafza, Hamidreza; Sadeghi, Masoumeh; Shahnam, Maryam

2013-01-01

BACKGROUND: First experiences of tobacco use usually occur in adolescence. The recognition of social norms leading to youth smoking is hence necessary. We tried to assess the social norms among Iranian young cigarette and hookah smokers. METHODS: This cross-sectional study was conducted on 451...... regression analysis was used to separately determine associations between hookah and cigarette smoking and the four social norm variables. RESULTS: CIGARETTE AND HOOKAH SMOKERS HAD SIGNIFICANT DIFFERENCES WITH NONSMOKERS IN TWO SOCIAL NORMS: "Perceived smoking by important characters" [odds ratio (OR) = 1.......35 in cigarette smokers and 1.58 in hookah smokers; P smokers and 6.16 in hookah smokers; P

Digital Social Norm Enforcement: Online Firestorms in Social Media.

Science.gov (United States)

Rost, Katja; Stahel, Lea; Frey, Bruno S

2016-01-01

Actors of public interest today have to fear the adverse impact that stems from social media platforms. Any controversial behavior may promptly trigger temporal, but potentially devastating storms of emotional and aggressive outrage, so called online firestorms. Popular targets of online firestorms are companies, politicians, celebrities, media, academics and many more. This article introduces social norm theory to understand online aggression in a social-political online setting, challenging the popular assumption that online anonymity is one of the principle factors that promotes aggression. We underpin this social norm view by analyzing a major social media platform concerned with public affairs over a period of three years entailing 532,197 comments on 1,612 online petitions. Results show that in the context of online firestorms, non-anonymous individuals are more aggressive compared to anonymous individuals. This effect is reinforced if selective incentives are present and if aggressors are intrinsically motivated.

Verbal Venting in the Social Web: Effects of Anonymity and Group Norms on Aggressive Language Use in Online Comments

Directory of Open Access Journals (Sweden)

Leonie Rösner

2016-08-01

Full Text Available Scholars often blame the occurrence of aggressive behavior in online discussions on the anonymity of the Internet; however, even on today’s less anonymous platforms, such as social networking sites, users write plenty of aggressive comments, which can elicit a whole wave of negative remarks. Drawing on the social identity and deindividuation effects (SIDE model, this research conducts a laboratory experiment with a 2 (anonymity vs. no anonymity × 2 (aggressive norm vs. non-aggressive norm between-subjects design in order to disentangle the effects of anonymity, social group norms, and their interactions on aggressive language use in online comments. Results reveal that participants used more aggressive expressions in their comments when peer comments on a blog included aggressive wording (i.e., the social group norm was aggressive. Anonymity had no direct effect; however, we found a tendency that users’ conformity to an aggressive social norm of commenting is stronger in an anonymous environment.

The motivational roots of norms for environmentally responsible behaviour

DEFF Research Database (Denmark)

Thøgersen, John

2007-01-01

to the studied behaviour differ significantly depending on the strength of their norms and the two types of norms differ in their embeddedness in the person's cognitive structures. The behavioural influence of subjective social norms and expressed reasons and motives is mediated through personal norms...... consumers (N = 206). Each questionnaire contained standard items measuring subjective social and personal norms for the purchase of organic food, self-reported buying behaviour, and a "hard laddering" instrument probing reasons and motives for doing so. As expected, participants' means-end associations...

Examining how presumed media influence affects social norms and adolescents' attitudes and drinking behavior intentions in rural Thailand.

Science.gov (United States)

Ho, Shirley S; Poorisat, Thanomwong; Neo, Rachel L; Detenber, Benjamin H

2014-01-01

This study uses the influence of presumed media influence model as the theoretical framework to examine how perceived social norms (i.e., descriptive, subjective, and injunctive norms) will mediate the influence of pro- and antidrinking media messages on adolescents' intention to consume alcohol in rural Thailand. Data collected from 1,028 high school students indicate that different mechanisms underlie drinking intentions between nondrinkers and those who have consumed alcohol or currently drink. Among nondrinkers, perceived peer attention to prodrinking messages indirectly influenced adolescents' prodrinking attitudes and intentions to consume alcohol through all three types of perceived social norms. Among drinkers, perceived peer attention to pro- and antidrinking messages indirectly influenced adolescents' prodrinking attitudes and intentions to drink alcohol through perceived subjective norm. The findings provide support for the extended influence of presumed media influence model and have practical implications for how antidrinking campaigns targeted at teenagers in Thailand might be designed.

Situation-specific social norms as mediators of social influence on snacking.

Science.gov (United States)

Schüz, Benjamin; Papadakis, Thalia; Ferguson, Stuart G

2018-02-01

Social factors are among the most powerful and pervasive influences on eating behavior, snacking in particular. Previous research has shown that being in the presence of people who are eating significantly increases the likelihood of eating and affects the types as well as the amount of food consumed. Much less is known about the processes underlying social influence, but previous research has suggested social norms as mediators. In this study, we extended this perspective to everyday settings and examined whether the presence of other people eating leads to a change in perceived momentary norms, and whether this change predicts snack consumption in real life. We applied ecological momentary assessment to study 61 individuals in the normal-obese weight range (M BMI = 24.97 kg/m²; SD = 4.07) over a 14-day monitoring period. We used a combination of event-based snacking reports and randomly timed assessments. The presence of others eating and momentary perceptions of injunctive norms (facets of perceived appropriateness and encouragement) were measured for both assessment types. Mediated, multilevel logistic regression showed that social cues predict snacking (OR = 3.06), and that momentary perceptions of appropriateness (a*b = 0.14) and encouragement (a*b = 0.18) partially mediated these effects. Perceptions of momentary norms mediated the effects of social influence on everyday snacking, which highlights the importance of the social environment for understanding eating behavior. (PsycINFO Database Record (c) 2018 APA, all rights reserved).

The role of social message using norm abstraction level and ecological value orientation to achieve sustainable consumption

Science.gov (United States)

Ekasari, A.

2018-01-01

Pro-environmental behavior is one of human activities to achieve sustainability. In order to encourage people to do so, it needs contribution from marketing discipline using social message. The research aims to investigate the effect of social message framed by norm abstraction level and ecological value orientation on attitude and intention to act pro-environmental behavior in the context of littering. This study implemented a 3 (message framing: biospheric/altruistic/egoistic) × 2 (norm abstraction level : abstract/concrete) between subject experimental design to collect the data. An independent sample t test was used to analyze the data. The results indicate that a social message using concrete norm combined with the three ecological value orientation gains more positive response than the use of abstract norm with the same ecological value orientations. Findings of the research are expected to help government or other institutions to create an appropriate social message in anti littering campaign and motivates people to change their behavior in practicing sustainable consumption.

Socially Enforced Nepotism: How Norms and Reputation Can Amplify Kin Altruism.

Science.gov (United States)

Jones, Doug

2016-01-01

Kin selection, which can lead organisms to behave altruistically to their genetic relatives, works differently when-as is often the case in human societies-altruism can be boosted by social pressure. Here I present a model of social norms enforced by indirect reciprocity. In the model there are many alternative stable allocations of rewards ("distributional norms"); a stable norm is stable in the sense that each player is best off following the norm if other players do the same. Stable norms vary widely in how equally they reward players with unequal abilities. In a population of mixed groups (some group members follow one norm, some follow another, and some compromise) with modest within-group coefficients of relatedness, selection within groups favors those who compromise, and selection between groups favors generous generalized reciprocity rather than balanced reciprocity. Thus evolved social norms can amplify kin altruism, giving rise to a uniquely human mode of kin-based sociality distinct from spontaneous altruism among close kin, or cooperation among non-kin.

Social anxiety and social norms in individualistic and collectivistic countries

NARCIS (Netherlands)

Schreier, S.S.; Heinrichs, N.; Alden, L.; Rapee, R.M.; Hofmann, S.G.; Chen, J.; Oh, K.Y.; Bogels, S.M.

2010-01-01

Background: Social anxiety is assumed to be related to cultural norms across countries. Heinrichs et al. [2006: Behav Res Ther 44:1187-1197] compared individualistic and collectivistic countries and found higher social anxiety and more positive attitudes toward socially avoidant behaviors in

The psychology of cosmopolitan behaviour: emotions, norms and social identification

OpenAIRE

Faulkner, Nicholas

2017-01-01

Ethical cosmopolitanism has been the subject of substantial theoretical elaboration over its long history. However, until recently, very little attention had been given to the question of how individuals might be encouraged to behave as cosmopolitans in practice. Political theorists have recently identified a small number of factors – including certain social identities, collective guilt, and prosocial norms – that may increase cosmopolitan behaviour, but whether those factors actually do inc...

A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking: A Replication Failure

Science.gov (United States)

DeJong, William; Schneider, Shari Kessel; Towvim, Laura Gomberg; Murphy, Melissa J.; Doerr, Emily E.; Simonsen, Neal R.; Mason, Karen E.; Scribner, Richard A.

2009-01-01

A 14-site randomized trial tested the effectiveness of social norms marketing (SNM) campaigns, which present accurate student survey data in order to correct misperceptions of subjective drinking norms and thereby drive down alcohol use. Cross-sectional student surveys were conducted by mail at baseline and at posttest 3 years later. Hierarchical…

The Constructive, Destructive, and Reconstructive Power of Social Norms: Reprise.

Science.gov (United States)

Schultz, P Wesley; Nolan, Jessica M; Cialdini, Robert B; Goldstein, Noah J; Griskevicius, Vladas

2018-03-01

The influence of social norms on behavior has been a longstanding storyline within social psychology. Our 2007 Psychological Science publication presented a new rendition of this classic telling. The reported field experiment showed that social norms could be leveraged to promote residential energy conservation, but importantly, the descriptive norm was shown to increase consumption for low-consuming households. This potential destructive effect of social norms was eliminated with the addition of an injunctive message of social approval for using less energy. The article is among the 30 most-cited articles across all APS publications, which we attribute to our methodology, which measured real behavior in a large-scale field experiment and to several circumstances associated with the timing of the work. The article coincided with the explosion of social media, the emergence of behavioral economics, and a heightened level of concern about climate change. These contemporaneous activities set the stage for our work and for its high degree of citation.

The Influence of Social Norms in Consumer Decision Making: A Meta-Analysis

NARCIS (Netherlands)

Melnyk, V.; Herpen, van E.; Trijp, van J.C.M.

2010-01-01

Although social norms can substantially impact consumer decision making, understanding of how the specification of the norm determines its impact is limited. This meta-analysis (200 independent studies, 659 effect sizes) examines how aspects of social norm specification determine the effect of norms

Social Norm, Family Communication, and HBV Screening among Asian Americans.

Science.gov (United States)

Juon, Hee-Soon; Rimal, Rajiv N; Klassen, Ann; Lee, Sunmin

2017-12-01

Individuals' behaviors are influenced by those of others in their social environment (i.e., descriptive norms), as well as by how individuals perceive they should behave in that environment (e.g., injunctive norms). Although social norms are thought to play an important role in hepatitis B virus (HBV) screening, limited theoretical or empirical guidance exists on how the underlying process works. In addition, norms are social phenomena that are spread through family discussion about the importance of getting HBV screening. Using the theory of normative social behavior (TNSB), this study examined the roles of injunctive norms (IN), descriptive norms (DN), and family discussion in HBV screening behavior among Asian Americans. Data from a survey of Asian Americans in the Baltimore Washington metropolitan area (N = 877) were used to test underlying theoretical propositions. DN and family discussion emerged as key factors in HBV screening behavior among all Asian Americans. IN were associated with HBV screening among Chinese and Korean Americans, but not for Vietnamese Americans. Family discussion moderated the influence of DN on behavior among Chinese and Vietnamese Americans. However, the main effect of DN on screening behavior was not modified by IN (no interactions between DN and IN). The results indicate that family discussion and social norms are integral in enabling Asian Americans to undergo HBV screening and warrant sensitivity in the design and implementation of a liver cancer prevention program in this high-risk group of Asian Americans.

Socially Enforced Nepotism: How Norms and Reputation Can Amplify Kin Altruism.

Directory of Open Access Journals (Sweden)

Doug Jones

Full Text Available Kin selection, which can lead organisms to behave altruistically to their genetic relatives, works differently when-as is often the case in human societies-altruism can be boosted by social pressure. Here I present a model of social norms enforced by indirect reciprocity. In the model there are many alternative stable allocations of rewards ("distributional norms"; a stable norm is stable in the sense that each player is best off following the norm if other players do the same. Stable norms vary widely in how equally they reward players with unequal abilities. In a population of mixed groups (some group members follow one norm, some follow another, and some compromise with modest within-group coefficients of relatedness, selection within groups favors those who compromise, and selection between groups favors generous generalized reciprocity rather than balanced reciprocity. Thus evolved social norms can amplify kin altruism, giving rise to a uniquely human mode of kin-based sociality distinct from spontaneous altruism among close kin, or cooperation among non-kin.

Energy conservation behavioural intention: attitudes, subjective norm and self-efficacy

Science.gov (United States)

Lee, J. W. C.; Tanusia, A.

2016-08-01

This paper examines the influence of attitude towards energy conservation at home, the attitude in the campus, subjective norm, and self-efficacy on energy conservation behavioural intention among students in a private university using the Theory of Planned Behaviour (TPB). Data was collected from about 194 students using a questionnaire developed from current literature on TPB. Data analysis using Smart PLS version 3.2.4 found that attitude towards energy conservation at home has an indirect significant influence on attitude towards energy conservation behavioural intention via the mediating effect of attitude towards energy conservation in the campus. Self-efficacy and subjective norm are also positively related to energy conservation intention. The study also indicates the suitability of the TPB in predicting behavioural intention through attitudes, subjective norms, and self-efficacy. Results suggest that energy education is vital in creating a positive attitude towards energy conservation while facilities managers in institutions need to formulate appropriate policies and regulations to inculcate the right attitude and behaviour towards energy saving.

Professional Norms and Categorization Practices among Danish Social Workers

DEFF Research Database (Denmark)

Møller, Marie Østergaard

2012-01-01

clients. In my material I identify a difference between an administrative and a social-pedagogical reasoning about social workers’ casework. I analyze this difference as expressing different kinds of professional norms and I try to explain varying categorization practices with this difference. Finally, I...... compare correspondences between professional norms and categorization practice to the regulative setting (sickness benefits or social welfare) to see whether this matters to the found relationships. The analysis shows a relationship between administrative reasoning and stereotyped categorization of social...

Attitude Ambivalence, Social Norms, and Behavioral Intentions: Developing Effective Antitobacco Persuasive Communications

Science.gov (United States)

Hohman, Zachary P.; Crano, William D.; Niedbala, Elizabeth M.

2018-01-01

This study assessed the moderating effects of attitude ambivalence on the relationship between social norms, attitudes, and behavioral intentions to use tobacco. It was predicted that people would use social norms to reduce attitude ambivalence, and that reduced ambivalence would lead to changes in attitudes and behavioral intentions. To test this hypothesis, participants (N =152) were exposed to persuasive communications designed to influence attitude ambivalence and perceived social norms regarding tobacco use. Analysis indicated that providing a social norm antagonistic to tobacco use significantly reduced ambivalence among participants reading the ambivalence message (p changes in tobacco attitudes from pre- to postpersuasive communications demonstrated a significant decrease in tobacco attitudes only for participants reading the ambivalence message who were provided with the antitobacco use norm (p changes in attitudes toward tobacco. These results point to the important role of social norms in mediating the effects of attitude ambivalence on subsequent behavior in preventative programs targeting tobacco use. PMID:26460476

Attitude ambivalence, social norms, and behavioral intentions: Developing effective antitobacco persuasive communications.

Science.gov (United States)

Hohman, Zachary P; Crano, William D; Niedbala, Elizabeth M

2016-03-01

This study assessed the moderating effects of attitude ambivalence on the relationship between social norms, attitudes, and behavioral intentions to use tobacco. It was predicted that people would use social norms to reduce attitude ambivalence, and that reduced ambivalence would lead to changes in attitudes and behavioral intentions. To test this hypothesis, participants (N = 152) were exposed to persuasive communications designed to influence attitude ambivalence and perceived social norms regarding tobacco use. Analysis indicated that providing a social norm antagonistic to tobacco use significantly reduced ambivalence among participants reading the ambivalence message (p attitudes from pre- to postpersuasive communications demonstrated a significant decrease in tobacco attitudes only for participants reading the ambivalence message who were provided with the antitobacco use norm (p attitudes toward tobacco. These results point to the important role of social norms in mediating the effects of attitude ambivalence on subsequent behavior in preventative programs targeting tobacco use. (c) 2016 APA, all rights reserved).

Cultural variation in communal versus exchange norms: Implications for social support.

Science.gov (United States)

Miller, Joan G; Akiyama, Hiroko; Kapadia, Shagufa

2017-07-01

Whereas an interdependent cultural view of self has been linked to communal norms and to socially supportive behavior, its relationship to social support has been called into question in research suggesting that discomfort in social support is associated with an interdependent cultural view of self (e.g., Taylor et al., 2004). These contrasting claims were addressed in 2 studies conducted among Japanese, Indian, and American adults. Assessing everyday social support, Study 1 showed that Japanese and Americans rely on exchange norms more frequently than Indians among friends, whereas American rely on exchange norms more frequently than Indians and Japanese among siblings. Assessing responses to vignettes, Study 2 demonstrated that Japanese and Americans rely more frequently on exchange norms than Indians, with greatest relational concerns and most negative outlooks on social support observed among Japanese, less among Americans, and least among Indians. Results further indicated that relational concerns mediated the link between exchange norms and negative social support outlooks. Supporting past claims that relational concerns explain cultural variation in discomfort in social support (e.g., Kim, Sherman, & Taylor, 2008), the findings underscore the need to take into account as well the role of exchange norms in explaining such discomfort. The findings also highlight the existence of culturally variable approaches to exchange and call into question claims that discomfort in social support can be explained in terms of the global concept of an interdependent cultural view of self. (PsycINFO Database Record (c) 2017 APA, all rights reserved).

The relationship of proximal normative beliefs and global subjective norms to college students' alcohol consumption.

Science.gov (United States)

Maddock, Jay; Glanz, Karen

2005-02-01

Heavy drinking among college students is a major concern across the country. Several studies have shown that students tend to overestimate the alcohol consumption of students, in general (global social norms), and of their close friends (proximal normative beliefs). Research has also shown that beliefs about others' alcohol consumption is strongly related to alcohol use. We hypothesized that normative beliefs about important referent individuals would mediate the relationship between campus social norms and alcohol consumption. A survey of alcohol use and related variables was completed by 433 university students. Multiple regression was used to examine the mediational role of normative beliefs on social norms and alcohol consumption. These analyses indicate that normative beliefs are a significant mediator of the relationship between social norms and alcohol consumption. Normative beliefs accounted for 52-62% of the proportion of variance mediated. Normative beliefs are an important construct in understanding the relationship between social norms and alcohol use among college students and may be an important area for future interventions.

Quantifying social norms: by coupling the ecosystem management concept and semi-quantitative sociological methods

Science.gov (United States)

Zhang, D.; Xu, H.

2012-12-01

Over recent decades, human-induced environmental changes have steadily and rapidly grown in intensity and impact to where they now often exceed natural impacts. As one of important components of human activities, social norms play key roles in environmental and natural resources management. But the lack of relevant quantitative data about social norms greatly limits our scientific understanding of the complex linkages between humans and nature, and hampers our solving of pressing environmental and social problems. In this study, we built a quantified method by coupling the ecosystem management concept, semi-quantitative sociological methods and mathematical statistics. We got the quantified value of social norms from two parts, whether the content of social norms coincide with the concept of ecosystem management (content value) and how about the performance after social norms were put into implementation (implementation value) . First, we separately identified 12 core elements of ecosystem management and 16 indexes of social norms, and then matched them one by one. According to their matched degree, we got the content value of social norms. Second, we selected 8 key factors that can represent the performance of social norms after they were put into implementation, and then we got the implementation value by Delph method. Adding these two parts values, we got the final value of each social norms. Third, we conducted a case study in Heihe river basin, the second largest inland river in China, by selecting 12 official edicts related to the river basin ecosystem management of Heihe River Basin. By doing so, we first got the qualified data of social norms which can be directly applied to the research that involved observational or experimental data collection of natural processes. Second, each value was supported by specific contents, so it can assist creating a clear road map for building or revising management and policy guidelines. For example, in this case study

The Social Norms of Suicidal and Self-Harming Behaviours in Scottish Adolescents.

Science.gov (United States)

Quigley, Jody; Rasmussen, Susan; McAlaney, John

2017-03-15

Although the suicidal and self-harming behaviour of individuals is often associated with similar behaviours in people they know, little is known about the impact of perceived social norms on those behaviours. In a range of other behavioural domains (e.g., alcohol consumption, smoking, eating behaviours) perceived social norms have been found to strongly predict individuals' engagement in those behaviours, although discrepancies often exist between perceived and reported norms. Interventions which align perceived norms more closely with reported norms have been effective in reducing damaging behaviours. The current study aimed to explore whether the Social Norms Approach is applicable to suicidal and self-harming behaviours in adolescents. Participants were 456 pupils from five Scottish high-schools (53% female, mean age = 14.98 years), who completed anonymous, cross-sectional surveys examining reported and perceived norms around suicidal and self-harming behaviour. Friedman's ANOVA with post-hoc Wilcoxen signed-ranks tests indicated that proximal groups were perceived as less likely to engage in or be permissive of suicidal and self-harming behaviours than participants' reported themselves, whilst distal groups tended towards being perceived as more likely to do so. Binary logistic regression analyses identified a number of perceived norms associated with reported norms, with close friends' norms positively associated with all outcome variables. The Social Norms Approach may be applicable to suicidal and self-harming behaviour, but associations between perceived and reported norms and predictors of reported norms differ to those found in other behavioural domains. Theoretical and practical implications of the findings are considered.

The Social Norms of Suicidal and Self-Harming Behaviours in Scottish Adolescents

Directory of Open Access Journals (Sweden)

Jody Quigley

2017-03-01

Full Text Available Although the suicidal and self-harming behaviour of individuals is often associated with similar behaviours in people they know, little is known about the impact of perceived social norms on those behaviours. In a range of other behavioural domains (e.g., alcohol consumption, smoking, eating behaviours perceived social norms have been found to strongly predict individuals’ engagement in those behaviours, although discrepancies often exist between perceived and reported norms. Interventions which align perceived norms more closely with reported norms have been effective in reducing damaging behaviours. The current study aimed to explore whether the Social Norms Approach is applicable to suicidal and self-harming behaviours in adolescents. Participants were 456 pupils from five Scottish high-schools (53% female, mean age = 14.98 years, who completed anonymous, cross-sectional surveys examining reported and perceived norms around suicidal and self-harming behaviour. Friedman’s ANOVA with post-hoc Wilcoxen signed-ranks tests indicated that proximal groups were perceived as less likely to engage in or be permissive of suicidal and self-harming behaviours than participants’ reported themselves, whilst distal groups tended towards being perceived as more likely to do so. Binary logistic regression analyses identified a number of perceived norms associated with reported norms, with close friends’ norms positively associated with all outcome variables. The Social Norms Approach may be applicable to suicidal and self-harming behaviour, but associations between perceived and reported norms and predictors of reported norms differ to those found in other behavioural domains. Theoretical and practical implications of the findings are considered.

The motivational roots of norms for environmentally responsible behaviour

DEFF Research Database (Denmark)

Thøgersen, John

This paper investigates whether norms guiding environmentally desirable behaviour are genuinely internalized and integrated into the person's cognitive and goal structures or just shallowly "introjected" social norms. Internet-based questionnaires were administered to a stratified sample of Danish...... to the studied behaviour differ significantly depending on the strength of their norms and the two types of norms differ in their embeddedness in the person's cognitive structures. The behavioural influence of subjective social norms and expressed reasons and motives is mediated through personal norms...

Social norm complexity and past reputations in the evolution of cooperation.

Science.gov (United States)

Santos, Fernando P; Santos, Francisco C; Pacheco, Jorge M

2018-03-07

Indirect reciprocity is the most elaborate and cognitively demanding of all known cooperation mechanisms, and is the most specifically human because it involves reputation and status. By helping someone, individuals may increase their reputation, which may change the predisposition of others to help them in future. The revision of an individual's reputation depends on the social norms that establish what characterizes a good or bad action and thus provide a basis for morality. Norms based on indirect reciprocity are often sufficiently complex that an individual's ability to follow subjective rules becomes important, even in models that disregard the past reputations of individuals, and reduce reputations to either 'good' or 'bad' and actions to binary decisions. Here we include past reputations in such a model and identify the key pattern in the associated norms that promotes cooperation. Of the norms that comply with this pattern, the one that leads to maximal cooperation (greater than 90 per cent) with minimum complexity does not discriminate on the basis of past reputation; the relative performance of this norm is particularly evident when we consider a 'complexity cost' in the decision process. This combination of high cooperation and low complexity suggests that simple moral principles can elicit cooperation even in complex environments.

Social Norms on Working Hours, Work-Life Balance, and　Fertility Choice

OpenAIRE

大洞, 公平; 田畑, 顕

2013-01-01

This paper studies the role played by the social norms of working hours in a household labor- leisure and fertility decision model. We suppose that social norms enforce workers not to deviate from the ideal level of working hours, which depends on past and current observations of working hours in workplaces. We show that the social norms lead to multiple equilibria: one with long working hours and a low fertility rate and another with short working hours and a high fertility rate. Our results...

Effects of front-of-pack social norm messages on food choice and liking

NARCIS (Netherlands)

Zandstra, Elizabeth H.; Carvalho, Álvaro H.P.; Herpen, Van Erica

2017-01-01

Social norms refer to what most people do or approve of. Perceived social norms can influence food choice and intake behaviour. However, whether social norms can increase liking and taste perception of food products has not been studied so far. Across two studies, we investigated the impact of

Dairy intake-related intentions, attitudes, subjective norms and ...

African Journals Online (AJOL)

... behaviour of consumption of 2–3 servings of dairy daily among nutrition professionals. ... Keywords: dairy intake, nutrition professionals, Theory of Planned Behaviour. Introduction ... reduce the risks for developing NCDs,4–6 even though differences ... subjective norms and perceived behavioural control to consume dairy.

Is healthy behavior contagious: associations of social norms with physical activity and healthy eating

Directory of Open Access Journals (Sweden)

McNaughton Sarah A

2010-12-01

Full Text Available Abstract Background Social norms are theoretically hypothesized to influence health-related behaviors such as physical activity and eating behaviors. However, empirical evidence relating social norms to these behaviors, independently of other more commonly-investigated social constructs such as social support, is scarce and findings equivocal, perhaps due to limitations in the ways in which social norms have been conceptualized and assessed. This study investigated associations between clearly-defined social norms and a range of physical activity and eating behaviors amongst women, adjusting for the effects of social support. Methods Self-report survey data about particular physical activity (leisure-time moderate-vigorous activity; volitional walking; cycling for transport and eating behaviors (fast food, soft drink and fruit and vegetable consumption, and social norms and support for these, were provided by 3,610 women aged 18-46 years living in socioeconomically disadvantaged neighborhoods in Victoria, Australia. Results Results of regression analyses showed that social norms for physical activity and eating behaviors predicted these respective behaviors relatively consistently; these associations generally remained significant after adjustment for social support. Conclusions Acknowledging the cross-sectional study design, these data confirm theoretical accounts of the importance of social norms for physical activity and eating behaviors, and suggest that this is independent from social support. Intervention strategies aimed at promoting physical activity and healthy eating could incorporate strategies aimed at modifying social norms relating to these behaviors.

THE RELATIONSHIP BETWEEN TECHNICAL AND SOCIAL NORMS IN ENVIRONMENTAL PROJECT

OpenAIRE

Jasminka Lažnjak

1992-01-01

In the article the relationship between system of technical and system of social norms in ecological project has been considered from constructivist standpoint in sociology of technology. For adequate solution of technological problem of enviromental pollution by hydrocarbons is necessary to define beside technical also system of social norms. Sociological analysis of accidents in transportation of hydrocarbons is suggested in purpose of clear definition of responsibilities of certain social ...

From imitation to implementation: How two- and three-year-old children learn to enforce social norms.

Science.gov (United States)

Hardecker, Susanne; Tomasello, Michael

2017-06-01

Young children enforce social norms from early on, but little research has examined how this enforcement behaviour emerges. This study investigated whether observing an adult's norm enforcement influences children's own enforcement of that norm compared with observing an action demonstration without enforcement. Additionally, children experienced enforcement either following their own (second-party) or a third-party's transgression (N = 120). Results revealed that observing enforcement increased two- and three-year-old children's protest against the sanctioned action regardless of second- or third-party context. However, only three-year-olds generalized their enforcement to a novel action not matching the norm, whereas two-year-olds only protested against the previously sanctioned action. Importantly, without any enforcement demonstration, two-year-olds rarely protested at all while three-year-olds did so quite frequently. Thus, providing an opportunity to imitate enforcement seems to give rise to enforcement behaviour in two-year-olds while three-year-olds already understand normative implications following a variety of cues and even apply norm enforcement without any demonstration of how to do it. Statement of contribution What is already known on this subject? Children conform to social norms from early in development. Young children from 2 to 3 years of age also enforce social norms on third parties. What does this study add? Observing enforcement by an adult increases two- and three-year-olds' protest against the sanctioned action. It does not matter whether children experienced enforcement on their own or a third party's action. Three-, but not two-year-olds, generalize their enforcement to novel actions that do not match the norm. © 2016 The British Psychological Society.

Social norms and cooperation in real-life social dilemmas

DEFF Research Database (Denmark)

Thøgersen, John

2008-01-01

The hypothesis that injunctive and descriptive norms interact positively or synergistically to promote cooperation in social dilemmas is tested in the context of a survey study focusing on environmentally responsible behaviour. Measurement error and strong and positive correlations between the two...

The salience of social referents: a field experiment on collective norms and harassment behavior in a school social network.

Science.gov (United States)

Paluck, Elizabeth Levy; Shepherd, Hana

2012-12-01

Persistent, widespread harassment in schools can be understood as a product of collective school norms that deem harassment, and behavior allowing harassment to escalate, as typical and even desirable. Thus, one approach to reducing harassment is to change students' perceptions of these collective norms. Theory suggests that the public behavior of highly connected and chronically salient actors in a group, called social referents, may provide influential cues for individuals' perception of collective norms. Using repeated, complete social network surveys of a public high school, we demonstrate that changing the public behavior of a randomly assigned subset of student social referents changes their peers' perceptions of school collective norms and their harassment behavior. Social referents exert their influence over peers' perceptions of collective norms through the mechanism of everyday social interaction, particularly interaction that is frequent and personally motivated, in contrast to interaction shaped by institutional channels like shared classes. These findings clarify the development of collective social norms: They depend on certain patterns of and motivations for social interactions within groups across time, and are not static but constantly reshaped and reproduced through these interactions. Understanding this process creates opportunities for changing collective norms and behavior. (PsycINFO Database Record (c) 2012 APA, all rights reserved).

Collective learning for the emergence of social norms in networked multiagent systems.

Science.gov (United States)

Yu, Chao; Zhang, Minjie; Ren, Fenghui

2014-12-01

Social norms such as social rules and conventions play a pivotal role in sustaining system order by regulating and controlling individual behaviors toward a global consensus in large-scale distributed systems. Systematic studies of efficient mechanisms that can facilitate the emergence of social norms enable us to build and design robust distributed systems, such as electronic institutions and norm-governed sensor networks. This paper studies the emergence of social norms via learning from repeated local interactions in networked multiagent systems. A collective learning framework, which imitates the opinion aggregation process in human decision making, is proposed to study the impact of agent local collective behaviors on the emergence of social norms in a number of different situations. In the framework, each agent interacts repeatedly with all of its neighbors. At each step, an agent first takes a best-response action toward each of its neighbors and then combines all of these actions into a final action using ensemble learning methods. Extensive experiments are carried out to evaluate the framework with respect to different network topologies, learning strategies, numbers of actions, influences of nonlearning agents, and so on. Experimental results reveal some significant insights into the manipulation and control of norm emergence in networked multiagent systems achieved through local collective behaviors.

How culture gets embrained: Cultural differences in event-related potentials of social norm violations.

Science.gov (United States)

Mu, Yan; Kitayama, Shinobu; Han, Shihui; Gelfand, Michele J

2015-12-15

Humans are unique among all species in their ability to develop and enforce social norms, but there is wide variation in the strength of social norms across human societies. Despite this fundamental aspect of human nature, there has been surprisingly little research on how social norm violations are detected at the neurobiological level. Building on the emerging field of cultural neuroscience, we combine noninvasive electroencephalography (EEG) with a new social norm violation paradigm to examine the neural mechanisms underlying the detection of norm violations and how they vary across cultures. EEG recordings from Chinese and US participants (n = 50) showed consistent negative deflection of event-related potential around 400 ms (N400) over the central and parietal regions that served as a culture-general neural marker of detecting norm violations. The N400 at the frontal and temporal regions, however, was only observed among Chinese but not US participants, illustrating culture-specific neural substrates of the detection of norm violations. Further, the frontal N400 predicted a variety of behavioral and attitudinal measurements related to the strength of social norms that have been found at the national and state levels, including higher culture superiority and self-control but lower creativity. There were no cultural differences in the N400 induced by semantic violation, suggesting a unique cultural influence on social norm violation detection. In all, these findings provided the first evidence, to our knowledge, for the neurobiological foundations of social norm violation detection and its variation across cultures.

Emotions versus Reasons: A Critical Analysis of Jon Elster’s View about Social Norms

Directory of Open Access Journals (Sweden)

Tutui Viorel

2015-01-01

Full Text Available Abstract: In this paper I will analyze the individualistic interpretation of social norms developed by Jon Elster. First, I will present his argumentation regarding his distinction between rationality and social normativity which will also provide the opportunity to present his conception about the most important features of social norms. In the next two sections I will analyze his attempt to distinguish between social norms and other types of similar rules and his typology of the main categories of social norms. Finally, I will mention several objections that in my opinion affect his theory of social normativity based on the emotional states of our minds.

The effect of social networks and norms on the inter-regional migration intentions of knowledge-workers: The case of Saxony, Germany

DEFF Research Database (Denmark)

Kaplan, Sigal; Gruenwald, Luise; Hirte, Georg

2016-01-01

This study investigates the migration intentions of current and future knowledge-workers in Saxony, Germany. A structural equation model (SEM) is applied to analyze the impact of social networks and norms on inter-regional migration, in addition to lifestyle and utilitarian location factors....... The dataset comprises 2731 young knowledge workers. The results show that: (i) migration intentions positively associate with social networks in other cities, subjective norms that West-is better than East-Germany, and that other regions provide better life opportunities; (ii) staying intentions positively...... relate to having origins, close friends and family in Saxony, and positive consideration of Saxony as an option by the parent; (iii) the structure of the social networks and norms is related to socio-economic characteristics, travel habits, and on-line social networks. (C) 2016 Elsevier Ltd. All rights...

Using Facebook to deliver a social norm intervention to reduce problem drinking at university.

Science.gov (United States)

Ridout, Brad; Campbell, Andrew

2014-11-01

University students usually overestimate peer alcohol use, resulting in them 'drinking up' to perceived norms. Social norms theory suggests correcting these inflated perceptions can reduce alcohol consumption. Recent findings by the current authors show portraying oneself as 'a drinker' is considered by many students to be a socially desirable component of their Facebook identity, perpetuating an online culture that normalises binge drinking. However, social networking sites have yet to be utilised in social norms interventions. Actual and perceived descriptive and injunctive drinking norms were collected from 244 university students. Ninety-five students screened positive for hazardous drinking and were randomly allocated to a control group or intervention group that received social norms feedback via personalised Facebook private messages over three sessions. At 1 month post-intervention, the quantity and frequency of alcohol consumed by intervention group during the previous month had significantly reduced compared with baseline and controls. Reductions were maintained 3 months post-intervention. Intervention group perceived drinking norms were significantly more accurate post-intervention. This is the first study to test the feasibility of using Facebook to deliver social norms interventions. Correcting misperceptions of peer drinking norms resulted in clinically significant reductions in alcohol use. Facebook has many advantages over traditional social norms delivery, providing an innovative method for tackling problem drinking at university. These results have implications for the use of Facebook to deliver positive messages about safe alcohol use to students, which may counter the negative messages regarding alcohol normally seen on Facebook. © 2014 Australasian Professional Society on Alcohol and other Drugs.

Effectiveness of social norms media marketing in reducing drinking and driving: A statewide campaign.

Science.gov (United States)

Perkins, H Wesley; Linkenbach, Jeffrey W; Lewis, Melissa A; Neighbors, Clayton

2010-10-01

This research evaluated the efficacy of a high-intensity social norms media marketing campaign aimed at correcting normative misperceptions and reducing the prevalence of drinking and driving among 21-to-34-year-olds in Montana. A quasi-experimental design was used, such that regions of Montana were assigned to one of three experimental groups: social norms media marketing campaign, buffer, and control. Four random samples of Montanans between the ages of 21 and 34 were assessed at four time points over 18 months via phone surveys. Findings suggest that the social norms media campaign was successful at exposing the targeted population to social norms messages in the counties within the intervention region. Moreover, results demonstrate the campaign reduced normative misperceptions, increased use of designated drivers, and decreased drinking and driving among those young adults in counties within the intervention region. Social norms media marketing can be effective at changing drinking-related behaviors at the population level. This research provides a model for utilizing social norms media marketing to address other behaviors related to public health. 2010 Elsevier Ltd. All rights reserved.

Effectiveness of social norms media marketing in reducing drinking and driving: A statewide campaign

Science.gov (United States)

Linkenbach, Jeffrey W.; Lewis, Melissa A.; Neighbors, Clayton

2016-01-01

This research evaluated the efficacy of a high-intensity social norms media marketing campaign aimed at correcting normative misperceptions and reducing the prevalence of drinking and driving among 21-to-34-year-olds in Montana. A quasi-experimental design was used, such that regions of Montana were assigned to one of three experimental groups: social norms media marketing campaign, buffer, and control. Four random samples of Montanans between the ages of 21 and 34 were assessed at four time points over 18 months via phone surveys. Findings suggest that the social norms media campaign was successful at exposing the targeted population to social norms messages in the counties within the intervention region. Moreover, results demonstrate the campaign reduced normative misperceptions, increased use of designated drivers, and decreased drinking and driving among those young adults in counties within the intervention region. Social norms media marketing can be effective at changing drinking-related behaviors at the population level. This research provides a model for utilizing social norms media marketing to address other behaviors related to public health. PMID:20619177

Brief motivational intervention for college drinking: the synergistic impact of social anxiety and perceived drinking norms.

Science.gov (United States)

Terlecki, Meredith A; Buckner, Julia D; Larimer, Mary E; Copeland, Amy L

2012-12-01

Despite the efficacy of Brief Alcohol Screening and Intervention for College Students (BASICS), students with higher social anxiety appear vulnerable to poorer outcomes. A possible explanation for these outcomes is that corrective normative feedback (an active component of BASICS) may be less effective for socially anxious students if their beliefs about others' drinking are less malleable because of intense fear of negative evaluation for deviating from perceived drinking norms. This study evaluated whether socially anxious students demonstrated less change in perceived norms during BASICS. We also examined whether change in norm endorsement moderated the relation between social anxiety and BASICS outcomes. Undergraduates (n = 52) who underwent BASICS completed measures of drinking, social anxiety, and perceived norms at baseline and 4 weeks post-BASICS. Higher social anxiety was related to less change in norm endorsement after receiving BASICS. Change in perceived norms during treatment moderated the relation between social anxiety and follow-up drinking. Among students with smaller change in norm endorsement after BASICS, higher social anxiety was related to heavier follow-up drinking. Among students with greater changes to norm endorsement during BASICS, the effect of social anxiety was nonsignificant. Results suggest that corrective perceived norms interventions may be less effective among socially anxious students, contributing to continued heavy drinking. Development of social anxiety-specific BASICS components warrants attention. 2013 APA, all rights reserved

THE RELATIONSHIP BETWEEN TECHNICAL AND SOCIAL NORMS IN ENVIRONMENTAL PROJECT

Directory of Open Access Journals (Sweden)

Jasminka Lažnjak

1992-12-01

Full Text Available In the article the relationship between system of technical and system of social norms in ecological project has been considered from constructivist standpoint in sociology of technology. For adequate solution of technological problem of enviromental pollution by hydrocarbons is necessary to define beside technical also system of social norms. Sociological analysis of accidents in transportation of hydrocarbons is suggested in purpose of clear definition of responsibilities of certain social actors and for modification of existing laws for enviromental protection (the paper is published in Croatian.

Social norms and its correlates as a pathway to smoking among young Latino adults.

Science.gov (United States)

Echeverría, Sandra E; Gundersen, Daniel A; Manderski, Michelle T B; Delnevo, Cristine D

2015-01-01

Socially and culturally embedded norms regarding smoking may be one pathway by which individuals adopt smoking behaviors. However, few studies have examined if social norms operate in young adults, a population at high risk of becoming regular smokers. There is also little research examining correlates of social norms in populations with a large immigrant segment, where social norms are likely to differ from the receiving country and could contribute to a better understanding of previously reported acculturation-health associations. Using data from a nationally representative sample of young adults in the United States reached via a novel cell-phone sampling design, we explored the relationships between acculturation proxies (nativity, language spoken and generational status), socioeconomic position (SEP), smoking social norms and current smoking status among Latinos 18-34 years of age (n = 873). Specifically, we examined if a measure of injunctive norms assessed by asking participants about the acceptability of smoking among Latino co-ethnic peers was associated with acculturation proxies and SEP. Results showed a strong gradient in smoking social norms by acculturation proxies, with significantly less acceptance of smoking reported among the foreign-born and increasing acceptance among those speaking only/mostly English at home and third-generation individuals. No consistent and significant pattern in smoking social norms was observed by education, income or employment status, possibly due to the age of the study population. Lastly, those who reported that their Latino peers do not find smoking acceptable were significantly less likely to be current smokers compared to those who said their Latino peers were ambivalent about smoking (do not care either way) in crude models, and in models that adjusted for age, sex, generational status, language spoken, and SEP. This study provides new evidence regarding the role of social norms in shaping smoking behaviors among

Social Norms Theory and Concussion Education

Science.gov (United States)

Kroshus, Emily; Garnett, Bernice R.; Baugh, Christine M.; Calzo, Jerel P.

2015-01-01

Secondary prevention of harm from sport-related concussion is contingent on immediate removal from play post-injury. To date, educational efforts to reduce the prevalent risk behavior of continued play while symptomatic have been largely ineffective. Social norms theory may hold promise as a foundation for more effective concussion education aimed…

Young children's inclusion decisions in moral and social-conventional group norm contexts.

Science.gov (United States)

Rizzo, Michael T; Cooley, Shelby; Elenbaas, Laura; Killen, Melanie

2018-01-01

Being a member of a peer group involves making decisions about whom to include in or exclude from the group. Sometimes these decisions are related to whether members of the group support or challenge the norms of the group. To examine how young children weigh concerns for group norms and group membership in both moral and social-conventional norm contexts, children (3- to 6-year-olds; N=73) were asked to decide between including an ingroup member who challenged the group's norm or an outgroup member who supported the norm. Groups held either moral (equal or unequal resource allocation) or social-conventional (traditional or nontraditional) norms. In the moral contexts, children were more likely to include the peer who advocated for the moral concern for equality regardless of the peer's group membership or their group's specific norm. In the social-conventional contexts, however, children were more likely to include the peer who advocated for the conventional concern for maintaining traditions but only at the group-specific level. Furthermore, with age children increasingly based their inclusion decisions on normative concerns, rather than on group membership concerns, and differed in their inclusion decisions for ingroups and outgroups. Finally, children reasoned about their decisions by referencing concerns for fairness, group norms, and group membership, suggesting that preschool children weigh multiple concerns when deciding whom to include in their groups. Overall, the current study revealed differences in how preschool children weigh moral and social-conventional concerns in intergroup contexts. Copyright © 2017 Elsevier Inc. All rights reserved.

Social Norms and Adolescents' Sexual Health: An Introduction for ...

African Journals Online (AJOL)

USER

However, social norms theory is multifaceted, and its application in field interventions is complex. ... behaviour, and how they can be changed. Most theoretical studies that ..... The theory of planned behaviour: self-identity, social identity and.

Modeling social norms and social influence in obesity.

Science.gov (United States)

Shoham, David A; Hammond, Ross; Rahmandad, Hazhir; Wang, Youfa; Hovmand, Peter

2015-03-01

The worldwide increase in obesity has led to changes in what is considered "normal" or desirable weight, especially among populations at higher risk. We show that social norms are key to understanding the obesity epidemic, and that social influence mechanisms provide a necessary linkage between individual obesity-related behaviors and population-level characteristics. Because influence mechanisms cannot be directly observed, we show how three complex systems tools may be used to gain insights into observed epidemiologic patterns: social network analysis, agent-based modeling, and systems dynamics modeling. However, simulation and mathematical modeling approaches raise questions regarding acceptance of findings, especially among policy makers. Nevertheless, we point to modeling successes in obesity and other fields, including the NIH-funded National Collaborative on Childhood Obesity Research (NCCOR) Envison project.

Examining The Relationships between Attitude Towards Behaviour, Subjective Norms and Entrepreneurial Intention among Engineering Students

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Saraih Ummi Naiemah

2018-01-01

Full Text Available The purpose of this research is to investigate the relationships between attitude towards behaviour, subjective norm and entrepreneurial intention among engineering students from Public Higher Educational Institution (PHEI in Malaysia. This research is carried out by using the quantitative method (questionnaire. Data are gathered from 345 respondents which consisted of the final year students from one PHEI in Malaysia. Results presented that entrepreneurial intention are positively associated with attitude towards behaviour (β=.62, p<.01 and subjective norm (β=.25, p<.01. Thus, it is confirmed that both factors of Theory of Planned Behaviour (TPB, namely attitude towards behaviour and subjective norm are significantly related to entrepreneurial intention among the engineering students in this institution. Elevating the degree of attitude towards behaviour and subjective norm are the best strategies to enhance the level of entrepreneurial intention among the engineering students in this institution. Theoretical and practical implications of the results are discussed. In this line, recommendations for the institution management are provided

Self-reported health and gender: The role of social norms.

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Caroli, Eve; Weber-Baghdiguian, Lexane

2016-03-01

The role of social norms in accounting for the different attitudes of men and women with respect to health is still an open issue. In this research, we investigate the role of social norms associated with specific gender environments in the workplace in accounting for differences in health-reporting behaviours across men and women. Using the 2010 European Working Conditions Survey, we build a database containing 30,124 observations. We first replicate the standard result that women report worse health than men, whatever the health outcome we consider. We then proxy social norms by the gender structure of the workplace environment and study how the latter affects self-reported health for men and women separately. Our findings indicate that individuals in workplaces where women are a majority tend to report worse health than individuals employed in male-dominated work environments, be they men or women. These results are robust to controlling for a large array of working condition indicators, which allows us to rule out that the poorer health status reported by individuals working in female-dominated environments could be due to worse job quality. This evidence suggests that social norms associated with specific gender environments play an important role in explaining differences in health-reporting behaviours across gender, at least in the workplace. Copyright © 2016 Elsevier Ltd. All rights reserved.

Consumer Attitude and Subject Norm Influence towards Online Banking Behaviour: The Malaysian Context

OpenAIRE

Kin, Min Shiew

2014-01-01

2014 dissertation for MBA in International Business. Selected by academic staff as a good example of a masters level dissertation. The research examines the correlation between consumer attitude and subject norm influence towards online banking behaviour in Malaysia. The main theory discussed in the research is the Fishbein’s model: the theory of reasoned action. Subject norm is derived from the theory and are widely used in this research. A quantitative survey dealing with facts and figures ...

The power of regression to the mean: a social norm study revisited

NARCIS (Netherlands)

Verkooijen, K.T.; Stok, F.M.; Mollen, S.

2015-01-01

This research follows up on a study by Schultz et al. (2007), in which the effect of a social norm intervention on energy consumption was examined. The present studies included control groups to examine whether social norm effects would persist beyond regression to the mean. Both studies had a 2

The power of regression to the mean: A social norm study revisited

NARCIS (Netherlands)

Verkooijen, K.T.; Stok, F.M.; Mollen, S.

2015-01-01

This research follows up on a study by Schultz et al. (2007), in which the effect of a social norm intervention on energy consumption was examined. The present studies included control groups to examine whether social norm effects would persist beyond regression to the mean. Both studies had a 2

Social Norms and Adolescents' Sexual Health: An Introduction for Practitioners Working in Low and Mid-income African countries.

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Cislaghi, Beniamino; Shakya, Holly

2018-03-01

Donors, practitioners and scholars are increasingly interested in harnessing the potential of social norms theory to improve adolescents' sexual and reproductive health outcomes. However, social norms theory is multifaceted, and its application in field interventions is complex. An introduction to social norms that will be beneficial for those who intend to integrate a social norms perspective in their work to improve adolescents' sexual health in Africa is presented. First three main schools of thought on social norms, looking at the theoretical standpoint of each, are discussed. Next, the difference between two important types of social norms (descriptive and injunctive) is explained and then the concept of a -reference group‖ is examined. The difference between social and gender norms are then considered, highlighting how this difference is motivated by existing yet contrasting approaches to norms (in social psychology and gender theory). In the last section, existing evidence on the role that social norms play in influencing adolescents' sexual and reproductive health are reviewed. Conclusions call for further research and action to understand how norms affecting adolescents' sexual and reproductive health and rights (SRHR) can be changed in sub-Saharan Africa.

Social and moral norm differences among Portuguese 1st and 6th year medical students towards their intention to comply with hand hygiene.

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Roberto, Magda S; Mearns, Kathryn; Silva, Silvia A

2012-01-01

This study examines social and moral norms towards the intention to comply with hand hygiene among Portuguese medical students from 1st and 6th years (N = 175; 121 from the 1st year, 54 from the 6th year). The study extended the theory of planned behaviour theoretical principles and hypothesised that both subjective and moral norms will be the best predictors of 1st and 6th year medical students' intention to comply with hand hygiene; however, these predictors ability to explain intention variance will change according to medical students' school year. Results indicated that the subjective norm, whose referent focuses on professors, is a relevant predictor of 1st year medical students' intention, while the subjective norm that emphasises the relevance of colleagues predicts the intentions of medical students from the 6th year. In terms of the moral norm, 6th year students' intention is better predicted by a norm that interferes with compliance; whereas intentions from 1st year students are better predicted by a norm that favours compliance. Implications of the findings highlight the importance of role models and mentors as key factors in teaching hand hygiene in medical undergraduate curricula.

Social models provide a norm of appropriate food intake for young women.

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Lenny R Vartanian

Full Text Available It is often assumed that social models influence people's eating behavior by providing a norm of appropriate food intake, but this hypothesis has not been directly tested. In three experiments, female participants were exposed to a low-intake model, a high-intake model, or no model (control condition. Experiments 1 and 2 used a remote-confederate manipulation and were conducted in the context of a cookie taste test. Experiment 3 used a live confederate and was conducted in the context of a task during which participants were given incidental access to food. Participants also rated the extent to which their food intake was influenced by a variety of factors (e.g., hunger, taste, how much others ate. In all three experiments, participants in the low-intake conditions ate less than did participants in the high-intake conditions, and also reported a lower perceived norm of appropriate intake. Furthermore, perceived norms of appropriate intake mediated the effects of the social model on participants' food intake. Despite the observed effects of the social models, participants were much more likely to indicate that their food intake was influenced by taste and hunger than by the behavior of the social models. Thus, social models appear to influence food intake by providing a norm of appropriate eating behavior, but people may be unaware of the influence of a social model on their behavior.

Do "Clicker" Educational Sessions Enhance the Effectiveness of a Social Norms Marketing Campaign?

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Killos, Lydia F.; Hancock, Linda C.; McGann, Amanda Wattenmaker; Keller, Adrienne E.

2010-01-01

Objective: Social norms campaigns are a cost-effective way to reduce high-risk drinking on college campuses. This study compares effectiveness of a "standard" social norms media (SNM) campaign for those with and without exposure to additional educational sessions using audience response technology ("clickers"). Methods: American College Health…

Beliefs, attitudes and subjective norms as predictors of preventive behavioral intentions in offspring of people with Type 2 Diabetes Mellitus

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Eduardo Muñoz Bautista

2014-03-01

Full Text Available Objective: To analyze beliefs, attitudes and subjective norms as predictors of preventive behavioral intention in offspring of parents with type 2 diabetes mellitus in two cities in the state of Hidaldo, Mexico. Methods: This is a quantitative, nonexperimental, explanatory and cross-sectional study. Through a two-stage probabilistic sample, 246 subjects (between 15 and 59 years old whose parents were enrolled in a diabetes program in the social security service were interviewed in a personal manner. Results: It was observed that the reduction in the risk of developing diabetes affects the intent of developing preventive behaviors mediated by attitude toward prevention (p=0.000, which is the most important predictor of that intention (p=0.000. Subjective norms also have a significant impact on the preventive behavioral intention (p=0.000, although the preventive attitude is not affected by beliefs regarding the development (p=0.095 and severity of the disease (p=0.056. Conclusion: The application of the model allowed the identification of relevant aspects to support health promotion, oriented to influence the processes of change in social behavior, in a population at risk of developing type 2 diabetes mellitus in Mexico. doi:10.5020/18061230.2014.p43

From Norm Adoption to Norm Internalization

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Conte, Rosaria; Andrighetto, Giulia; Villatoro, Daniel

In this presentation, advances in modeling the mental dynamics of norms will be presented. In particular, the process from norm-adoption, possibly yielding new normative goals, to different forms of norm compliance will be focused upon, including norm internalization, which is at study in social-behavioral sciences and moral philosophy since long. Of late, the debate was revamped within the rationality approach pointing to the role of norm internalization as a less costly and more reliable enforcement system than social control. So far, poor attention was paid to the mental underpinnings of internalization. In this presentation, a rich cognitive model of different types, degrees and factors of internalization is shown. The initial implementation of this model on EMIL-A, a normative agent architecture developed and applied to the.

Social norms and efficacy beliefs drive the Alarmed segment’s public-sphere climate actions

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Doherty, Kathryn L.; Webler, Thomas N.

2016-09-01

Surprisingly few individuals who are highly concerned about climate change take action to influence public policies. To assess social-psychological and cognitive drivers of public-sphere climate actions of Global Warming’s Six Americas `Alarmed’ segment, we developed a behaviour model and tested it using structural equation modelling of survey data from Vermont, USA (N = 702). Our model, which integrates social cognitive theory, social norms research, and value belief norm theory, explains 36-64% of the variance in five behaviours. Here we show descriptive social norms, self-efficacy, personal response efficacy, and collective response efficacy as strong driving forces of: voting, donating, volunteering, contacting government officials, and protesting about climate change. The belief that similar others took action increased behaviour and strengthened efficacy beliefs, which also led to greater action. Our results imply that communication efforts targeting Alarmed individuals and their public actions should include strategies that foster beliefs about positive descriptive social norms and efficacy.

Can money heal all wounds? Social exchange norm modulates the preference for monetary versus social compensation

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Yulong eCao

2015-09-01

Full Text Available Compensation is a kind of pro-social behavior that can restore a social relationship jeopardized by interpersonal transgression. The effectiveness of a certain compensation strategy (e.g., repaying money, sharing loss, etc. may vary as a function of the social norm/relationship. Previous studies have shown that two types of norms (or relationships, monetary/exchange and social/communal, differentially characterize people’s appraisal of and response to social exchanges. In this study, we investigated how individual differences in preference for these norms affect individuals’ perception of others’ as well as the selection of their own reciprocal behaviors. In a two-phase experiment with interpersonal transgression, we asked the participant to perform a dot-estimation task with two partners who occasionally and unintentionally inflict noise stimulation upon the participant (first phase. As compensation one partner give money to the participant 80% of the time (the monetary partner and the other bear the noise for the participant 80% of the time (the social partner. Results showed that the individuals’ preference for compensation (repaying money versus bearing harm affected their relationship (exchange versus communal with the partners adopting different compensation strategies: participants tended to form communal relationships and felt closer to the partner whose compensation strategy matched their own preference. The participants could be differentiated into a social group, who tended to form communal relationship with the social partner, and a monetary group, who tended to form communal relationship with the monetary partner. In the second phase of the experiment, when the participants became transgressors and were asked to compensate for their transgression with money, the social group offered more compensation to the social partners than to the monetary partners, while the monetary group compensated less than the social group in

Can money heal all wounds? Social exchange norm modulates the preference for monetary versus social compensation.

Science.gov (United States)

Cao, Yulong; Yu, Hongbo; Wu, Yanhong; Zhou, Xiaolin

2015-01-01

Compensation is a kind of pro-social behavior that can restore a social relationship jeopardized by interpersonal transgression. The effectiveness of a certain compensation strategy (e.g., repaying money, sharing loss, etc.) may vary as a function of the social norm/relationship. Previous studies have shown that two types of norms (or relationships), monetary/exchange and social/communal, differentially characterize people's appraisal of and response to social exchanges. In this study, we investigated how individual differences in preference for these norms affect individuals' perception of others' as well as the selection of their own reciprocal behaviors. In a two-phase experiment with interpersonal transgression, we asked the participant to perform a dot-estimation task with two partners who occasionally and unintentionally inflicted noise stimulation upon the participant (first phase). As compensation one partner gave money to the participant 80% of the time (the monetary partner) and the other bore the noise for the participant 80% of the time (the social partner). Results showed that the individuals' preference for compensation (repaying money versus bearing noise) affected their relationship (exchange versus communal) with the partners adopting different compensation strategies: participants tended to form communal relationships and felt closer to the partner whose compensation strategy matched their own preference. The participants could be differentiated into a social group, who tended to form communal relationship with the social partner, and a monetary group, who tended to form communal relationship with the monetary partner. In the second phase of the experiment, when the participants became transgressors and were asked to compensate for their transgression with money, the social group offered more compensation to the social partners than to the monetary partners, while the monetary group compensated less than the social group in general and showed no

A towel less: social norms enhance pro-environmental behavior in hotels.

Science.gov (United States)

Reese, Gerhard; Loew, Kristina; Steffgen, Georges

2014-01-01

Previous research has shown that normative appeals to engage in environmentally friendly behavior were most effective when they were accompanied by a provincial norm (e.g., when norms matched individuals' immediate situational circumstances). Analyzing hotel guests' towel-use during their stay, the current study tests whether messages employing provincial norms were more effective in reducing towel-use than standard environmental messages. In line with previous findings, guests of two hotels used significantly fewer towels when provincial normative appeals--rather than standard environmental messages--were communicated. These findings corroborate to the body of research demonstrating the power of social norms on environmental behavior.

Perceived eating norms and children's eating behaviour: An informational social influence account.

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Sharps, Maxine; Robinson, Eric

2017-06-01

There is initial evidence that beliefs about the eating behaviour of others (perceived eating norms) can influence children's vegetable consumption, but little research has examined the mechanisms explaining this effect. In two studies we aimed to replicate the effect that perceived eating norms have on children's vegetable consumption, and to explore mechanisms which may underlie the influence of perceived eating norms on children's vegetable consumption. Study 1 investigated whether children follow perceived eating norms due to a desire to maintain personal feelings of social acceptance. Study 2 investigated whether perceived eating norms influence eating behaviour because eating norms provide information which can remove uncertainty about how to behave. Across both studies children were exposed to vegetable consumption information of other children and their vegetable consumption was examined. In both studies children were influenced by perceived eating norms, eating more when led to believe others had eaten a large amount compared to when led to believe others had eaten no vegetables. In Study 1, children were influenced by a perceived eating norm regardless of whether they felt sure or unsure that other children accepted them. In Study 2, children were most influenced by a perceived eating norm if they were eating in a novel context in which it may have been uncertain how to behave, as opposed to an eating context that children had already encountered. Perceived eating norms may influence children's eating behaviour by removing uncertainty about how to behave, otherwise known as informational social influence. Copyright © 2017 The Authors. Published by Elsevier Ltd.. All rights reserved.

Do "clicker" educational sessions enhance the effectiveness of a social norms marketing campaign?

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Killos, Lydia F; Hancock, Linda C; Wattenmaker McGann, Amanda; Keller, Adrienne E

2010-01-01

social norms campaigns are a cost-effective way to reduce high-risk drinking on college campuses. This study compares effectiveness of a "standard" social norms media (SNM) campaign for those with and without exposure to additional educational sessions using audience response technology ("clickers"). American College Health Association's National College Health Assessment questions are used to evaluate actual and perceived use. Additional survey questions assess individual exposure to the interventions. the authors find "clicker" technology to be more effective than social norms poster media alone in reducing misperceptions of normative alcohol use for those students who attended clicker sessions. poster SNM campaigns may be most effective when supported by group "clicker" heath-related sessions.

Adolescent alcohol-related risk cognitions: the roles of social norms and social networking sites.

Science.gov (United States)

Litt, Dana M; Stock, Michelle L

2011-12-01

The present study examined the impact of socially based descriptive norms on willingness to drink alcohol, drinker prototype favorability, affective alcohol attitudes, and perceived vulnerability for alcohol-related consequences within the Prototype Willingness model. Descriptive norms were manipulated by having 189 young adolescents view experimenter-created profile pages from the social networking site Facebook, which either showed older peers drinking or not. The results provided evidence that descriptive norms for alcohol use, as portrayed by Facebook profiles, significantly impact willingness to use, prototypes, attitudes toward use, and perceived vulnerability. A multiple mediation analysis indicated that prototypes, attitudes, and perceptions of use mediated the relationship between the content of the Facebook profile and willingness. These results indicate that adolescents who perceive that alcohol use is normative, as evidenced by Facebook profiles, are at higher risk for cognitions shown to predict alcohol use than adolescents who do not see alcohol use portrayed as frequently on Facebook.

Friends, Connections, and Social Norms of Privacy. Do Social Network Sites Change Our Conception of Friendship?

NARCIS (Netherlands)

Roessler, B.

2013-01-01

Technological changes have always had an influence on human relationships in general, as well as more particularly on social norms of privacy - think only of Georg Simmel's observations on changing norms of privacy after the invention of the metropolitan subway and its influence on our behaviour

Psychological attachment to the group: Cross-cultural differences in organizational identification and subjective norms as predictors of workers' turnover intentions

OpenAIRE

Abrams, Dominic; Ando, Kaori; Hinkle, Steve

1998-01-01

Two studies wed the theory of reasoned action, social identity theory, and Ashforth and Mael's work on organizational identification to predict turnover intentions in Japanese and British commercial and academic organizations. In both studies and in both countries, the authors expected and found that identification with the organization substantially and significantly predicted turnover intentions. Attitudes predicted intentions only in Study 2, and subjective norms significantly predicted in...

Reducing high calorie snack food in young adults: a role for social norms and health based messages.

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Robinson, Eric; Harris, Ellis; Thomas, Jason; Aveyard, Paul; Higgs, Suzanne

2013-06-05

Consumption of high calorie junk foods has increased recently, especially among young adults and higher intake may cause weight gain. There is a need to develop public health approaches to motivate people to reduce their intake of junk food. To assess the effect of health and social norm messages on high calorie snack food intake (a type of junk food) as a function of usual intake of junk food. In a between-subjects design, 129 young adults (45 men and 84 women, mean age = 22.4 years, SD = 4.5) were assigned to one of three conditions: 1) a social norm condition, in which participants saw a message about the junk food eating habits of others; 2) a health condition, in which participants saw a message outlining the health benefits of reducing junk food consumption and; 3) a control condition, in which participants saw a non-food related message. After exposure to the poster messages, participants consumed a snack and the choice and amount of snack food consumed was examined covertly. We also examined whether usual intake of junk food moderated the effect of message type on high calorie snack food intake. The amount of high calorie snack food consumed was significantly lower in both the health and the social norm message condition compared with the control message condition (36% and 28%, both p food or energy intake between the health and social norm message conditions. There was no evidence that the effect of the messages depended upon usual consumption of junk food. Messages about the health effects of junk food and social normative messages about intake of junk food can motivate people to reduce their consumption of high calorie snack food.

Social Norms and Impediments of Women Development in Bangladesh

OpenAIRE

Abul Kalam

2014-01-01

This study focuses upon the contemporary process of Social Norms and Impediments of Women Development in Bangladesh. The development of women in organizations, Decision making, Political participation and gender mainstreaming is currently seen as the dominant conceptual model for promoting social justice and women equality. This study intends to see the position of women, discourses and various political, economic and social factors that surrounded these events. The impediments of women in Ba...

Subjective Norms as a Driver of Mass Communication Students' Intentions to Adopt New Media Production Technologies

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Hopp, Toby M.

2013-01-01

In this study, the impact of subjective norms on mass communication students' intentions to adopt new media production technologies was explored. The results indicated that subjective norms play an instrumental role in explaining behavioral intentions to adopt new media technologies. Moreover, the data indicated that public relations students…

Globalization and eating disorder risk: peer influence, perceived social norms, and adolescent disordered eating in Fiji.

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Gerbasi, Margaret E; Richards, Lauren K; Thomas, Jennifer J; Agnew-Blais, Jessica C; Thompson-Brenner, Heather; Gilman, Stephen E; Becker, Anne E

2014-11-01

The increasing global health burden imposed by eating disorders warrants close examination of social exposures associated with globalization that potentially elevate risk during the critical developmental period of adolescence in low- and middle-income countries (LMICs). The study aim was to investigate the association of peer influence and perceived social norms with adolescent eating pathology in Fiji, a LMIC undergoing rapid social change. We measured peer influence on eating concerns (with the Inventory of Peer Influence on Eating Concerns; IPIEC), perceived peer norms associated with disordered eating and body concerns, perceived community cultural norms, and individual cultural orientations in a representative sample of school-going ethnic Fijian adolescent girls (n = 523). We then developed a multivariable linear regression model to examine their relation to eating pathology (measured by the Eating Disorder Examination-Questionnaire; EDE-Q). We found independent and statistically significant associations between both IPIEC scores and our proxy for perceived social norms specific to disordered eating (both p peer influence as well as perceived social norms relevant to disordered eating may elevate risk for disordered eating in Fiji, during the critical developmental period of adolescence. Replication and extension of these research findings in other populations undergoing rapid social transition--and where globalization is also influencing local social norms--may enrich etiologic models and inform strategies to mitigate risk. © 2014 Wiley Periodicals, Inc.

Social Anxiety among Young Adult Drinkers: The Role of Perceived Norms and Drinking Motives

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Linden, Ashley N.; Lau-Barraco, Cathy; Braitman, Abby L.

2012-01-01

The aim of the study was to examine the separate and combined influence of perceived norms, negative reinforcement drinking motives, and social anxiety on alcohol outcomes. Participants (N = 250) completed measures of injunctive norms, social anxiety, drinking motives, alcohol use, and alcohol-related problems. Data collection occurred in 2010.…

Examining social norm impacts on obesity and eating behaviors among US school children based on agent-based model.

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Wang, Youfa; Xue, Hong; Chen, Hsin-jen; Igusa, Takeru

2014-09-06

Although the importance of social norms in affecting health behaviors is widely recognized, the current understanding of the social norm effects on obesity is limited due to data and methodology limitations. This study aims to use nontraditional innovative systems methods to examine: a) the effects of social norms on school children's BMI growth and fruit and vegetable (FV) consumption, and b) the effects of misperceptions of social norms on US children's BMI growth. We built an agent-based model (ABM) in a utility maximization framework and parameterized the model based on empirical longitudinal data collected in a US nationally representative study, the Early Childhood Longitudinal Study - Kindergarten Cohort (ECLS-K), to test potential mechanisms of social norm affecting children's BMI growth and FV consumption. Intraclass correlation coefficients (ICC) for BMI were 0.064-0.065, suggesting that children's BMI were similar within each school. The correlation between observed and ABM-predicted BMI was 0.87, indicating the validity of our ABM. Our simulations suggested the follow-the-average social norm acts as an endogenous stabilizer, which automatically adjusts positive and negative deviance of an individual's BMI from the group mean of a social network. One unit of BMI below the social average may lead to 0.025 unit increase in BMI per year for each child; asymmetrically, one unit of BMI above the social average, may only cause 0.015 unit of BMI reduction. Gender difference was apparent. Social norms have less impact on weight reduction among girls, and a greater impact promoting weight increase among boys. Our simulation also showed misperception of the social norm would push up the mean BMI and cause the distribution to be more skewed to the left. Our simulation results did not provide strong support for the role of social norms on FV consumption. Social norm influences US children's BMI growth. High obesity prevalence will lead to a continuous increase in

Effect of Subjective Norms Mediation to Entrepreneurship Intention at Entrepreneurship Learning in School

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Achmad Mustofa

2018-04-01

Full Text Available This type of research is quantitative research with the help of Smart PLS 3.0 application. The population in this study are all students of marketing program of SMK Negeri Boyolali on entrepreneuship learning. Through the sampling formula Issac and Michael obtained as many as 175 student samples. Sampling technique used proportionate stratified random sampling. Technical analysis used is structural equation model analysis. Testing hypothesis with significant level 5% obtained by coefficient of beta (original sample at specific indirect effects equal to 0,105. It shows that entrepreneuship learning has positive predictive properties of entrepreneurship intention (EI through students' subjective norms. The value of t-count is 2,844, the value of t-table is 1.96 then t-count > t-table (2,844> 1,96. It shows that student EI is significantly influenced by entrepreneuship learning through students' subjective norms. While the value of coefficient of determination (r-square obtained coefficient of determination for subjective norms (SN variable shows that the amount of contribution, contribution given by entrepreneurship learning (EL variables 9.3% and the value of coefficient of determination for EI variable shows that the amount of contribution, contribution given by variable SN 37.8%. So this research is well used in the development of economic learning innovation, especially entrepreneurship subjects.

Social influence in the theory of planned behaviour: the role of descriptive, injunctive, and in-group norms.

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White, Katherine M; Smith, Joanne R; Terry, Deborah J; Greenslade, Jaimi H; McKimmie, Blake M

2009-03-01

The present research investigated three approaches to the role of norms in the theory of planned behaviour (TPB). Two studies examined the proposed predictors of intentions to engage in household recycling (Studies 1 and 2) and reported recycling behaviour (Study 1). Study 1 tested the impact of descriptive and injunctive norms (personal and social) and the moderating role of self-monitoring on norm-intention relations. Study 2 examined the role of group norms and group identification and the moderating role of collective self on norm-intention relations. Both studies demonstrated support for the TPB and the inclusion of additional normative variables: attitudes; perceived behavioural control; descriptive; and personal injunctive norms (but not social injunctive norm) emerged as significant independent predictors of intentions. There was no evidence that the impact of norms on intentions varied as a function of the dispositional variables of self-monitoring (Study 1) or the collective self (Study 2). There was support, however, for the social identity approach to attitude-behaviour relations in that group norms predicted recycling intentions, particularly for individuals who identified strongly with the group. The results of these two studies highlight the critical role of social influence processes within the TPB and the attitude-behaviour context.

Normative Beliefs, Attitudes, and Social Norms: People Reduce Waste as an Index of Social Relationships When Spending Leisure Time

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Wei-Ta Fang

2017-09-01

Full Text Available This study has adopted and refined Ajzen’s theory of planned behavior, theory of reasoned action, and the value–belief–norm theory by Stern et al. to investigate the effects of normative beliefs, attitudes, and social norms on pro-environmental behavioral intentions. A total of 391 valid responses were collected from visitors to a theme park in Taiwan. A structure equation analysis indicated that the overall fit of the proposed model was supported. It was also found that both attitudes and social norms had positive and significant influence on waste reduction. While the results did not reveal any direct relation between normative beliefs and behavioral intentions, normative beliefs had positive direct influence on social norms and attitudes, which in turn had an impact on behavioral intentions. The findings provided further insights about pro-environmental behavioral intentions from an Asia perspective and highlighted important implications for environmental policies and education to reduce waste.

Let the Girls Learn! It is not Only about Math It's about Gender Social Norms

OpenAIRE

Nollenberger, Natalia; Rodríguez-Planas, Núria

2017-01-01

Using PISA test scores from 11,527 second-generation immigrants coming from 35 different countries of ancestry and living in 9 host countries, we find that the positive effects of country-of-ancestry gender social norms on girls' math test scores relative to those of boys: (1) expand to other subjects (namely reading and science); (2) are shaped by beliefs on women's political empowerment and economic opportunity; and (3) are driven by parents' influencing their children's (especially their g...

Group Norms and the Attitude-Behavior Relationship: A Role for Group Identification.

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Terry, Deborah J.; Hogg, Michael A.

1996-01-01

Two studies provided support for the proposal that the role of norms in attitude-behavior relations can be useful reconceptualized for the perspective of social identity/self- categorization theory. Study one examined group norms as they influenced subjects to engage in regular exercise. Study two examined group norms as they influenced subjects…

Direct experience and the strength of the personal norm - behaviour relationship

DEFF Research Database (Denmark)

Thøgersen, John

2002-01-01

norms on behavior, and (ii) direct experience is a stronger moderator in this case than in the attitude-behavior case. The case in question is the purchase of organic red wine. It is found that the outcome of consumers' choice between organic and non-organic wine depends on their personal (moral) norms......This study investigates whether the behavioral influence of personal norms with regard to repeated pro-social behavior depends on direct experience of this behavior. Based on previous norm and attitude research, it is hypothesized that (i) direct experience strengthens the influence of personal......, after controlling for attitudes and subjective social norms. However, the influence of personal norms, though not of attitude, depends on whether the consumer has direct experience of buying organic red wine. Hence, both hypotheses are confirmed....

Social contexts and HIV vulnerabilities among South Asian women in the greater Toronto area: Examining social norms.

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Hawa, Roula; Underhill, Angela; Logie, Carmen; Loutfy, Mona

2018-02-01

We explored how social norms interact with beliefs and social structures (power relations, emotional relations, and gendered division of labor) to influence the experiences of South Asian women with HIV in Canada. The first author conducted semi-structured interviews, and identified five themes using thematic analysis: connection to community/religious institutions, family honor, and restrained/prohibited discussion of sexuality. These norms reproduce hegemonic masculinity; constrain women's social, relational, and economic power; and elevate HIV vulnerability. We present findings to challenge hegemonic masculinity at the international level, and of developing strategies to address both interfamily gender-based violence and racism faced by the South Asians in Canada.

Reasoning behind choices: rationality and social norms in the housing market behaviour of first-time buyers in the Czech Republic.

Czech Academy of Sciences Publication Activity Database

Lux, Martin; Gibas, Petr; Boumová, Irena; Hájek, Martin; Sunega, Petr

2017-01-01

Roč. 32, č. 4 (2017), s. 517-539 ISSN 0267-3037 R&D Projects: GA ČR(CZ) GAP404/12/1446 Institutional support: RVO:68378025 Keywords : housing market * social norms * housing system Subject RIV: AO - Sociology, Demography OBOR OECD: Sociology Impact factor: 1.513, year: 2016

Perception and reality: a national evaluation of social norms marketing interventions to reduce college students' heavy alcohol use.

Science.gov (United States)

Wechsler, Henry; Nelson, Toben E; Lee, Jae Eun; Seibring, Mark; Lewis, Catherine; Keeling, Richard P

2003-07-01

To evaluate a widely used intervention to reduce college student alcohol use, we studied student drinking patterns at colleges that employed social norms marketing programs and those that did not. We examined responses of students in the Harvard School of Public Health College Alcohol Study (CAS) 1997, 1999 and 2001 data sets at 37 colleges that employed social norms marketing programs and at 61 that did not. Information about the students' drinking behavior and their familiarity with social norms marketing messages at their schools was analyzed, as were college administrators' reports about the implementation of social norms marketing campaigns. Schools were grouped on the basis of student reports of exposure to programmatic materials. Trend analyses were conducted on seven standard measures of alcohol consumption, including annual and 30-day use, frequency, usual quantity and volume consumed, heavy episodic use, and drunkenness. Almost half of the CAS colleges sampled adopted social norms programs. Those that did were more likely to have large enrollments, not to be religiously affiliated and to have high rates of alcohol use. No decreases were noted in any of the seven measures of alcohol use at schools with social norms programs, even when student exposure and length of program existence were considered. Increases in measures of monthly alcohol use and total volume consumed, however, were observed at schools employing social norms programs. This study does not provide evidence to support the effectiveness of social norms marketing programs, as currently utilized, in reducing alcohol use among college students.

Combining Social Norms and Social Marketing to Address Underage Drinking: Development and Process Evaluation of a Whole-of-Community Intervention

Science.gov (United States)

Andrews, Kelly; Francis, Kate

2017-01-01

Youth alcohol consumption has been steadily declining in Australia, as in other countries; fewer young people are drinking and the age of initiation is increasing. However, young people, their parents and others in their communities continue to believe that adolescent (excessive) drinking is the norm. This perception, and the concurrent misperception that the majority of parents are happy to provide their underage children with alcohol, creates a perceived culture of acceptance of youth alcohol consumption. Young people believe that it is accepted, and even expected, that they will drink; and parents perceive that not providing their adolescent children with alcohol will lead to social exclusion. There is evidence that shifting social norms can have an immediate and lasting effect adolescents’ (and adults’) alcohol related attitudes and behaviors. This paper reports on a novel, community based social marketing intervention designed to correct misperceptions of alcohol related social norms in an Australian community. The project utilized a social marketing approach, informed by the full complement of Andreasen’s social marketing benchmarking criteria, and concurrently targeted adolescents, parents of adolescents and the broader community. Using extensive formative research and multiple evaluation techniques, the study demonstrates that shifts in community social norms are possible and suggests that this approach could be used more widely to support the positive trends in youth alcohol consumption and parental supply. PMID:28107374

Combining Social Norms and Social Marketing to Address Underage Drinking: Development and Process Evaluation of a Whole-of-Community Intervention.

Directory of Open Access Journals (Sweden)

Sandra C Jones

Full Text Available Youth alcohol consumption has been steadily declining in Australia, as in other countries; fewer young people are drinking and the age of initiation is increasing. However, young people, their parents and others in their communities continue to believe that adolescent (excessive drinking is the norm. This perception, and the concurrent misperception that the majority of parents are happy to provide their underage children with alcohol, creates a perceived culture of acceptance of youth alcohol consumption. Young people believe that it is accepted, and even expected, that they will drink; and parents perceive that not providing their adolescent children with alcohol will lead to social exclusion. There is evidence that shifting social norms can have an immediate and lasting effect adolescents' (and adults' alcohol related attitudes and behaviors. This paper reports on a novel, community based social marketing intervention designed to correct misperceptions of alcohol related social norms in an Australian community. The project utilized a social marketing approach, informed by the full complement of Andreasen's social marketing benchmarking criteria, and concurrently targeted adolescents, parents of adolescents and the broader community. Using extensive formative research and multiple evaluation techniques, the study demonstrates that shifts in community social norms are possible and suggests that this approach could be used more widely to support the positive trends in youth alcohol consumption and parental supply.

Combining Social Norms and Social Marketing to Address Underage Drinking: Development and Process Evaluation of a Whole-of-Community Intervention.

Science.gov (United States)

Jones, Sandra C; Andrews, Kelly; Francis, Kate

2017-01-01

Youth alcohol consumption has been steadily declining in Australia, as in other countries; fewer young people are drinking and the age of initiation is increasing. However, young people, their parents and others in their communities continue to believe that adolescent (excessive) drinking is the norm. This perception, and the concurrent misperception that the majority of parents are happy to provide their underage children with alcohol, creates a perceived culture of acceptance of youth alcohol consumption. Young people believe that it is accepted, and even expected, that they will drink; and parents perceive that not providing their adolescent children with alcohol will lead to social exclusion. There is evidence that shifting social norms can have an immediate and lasting effect adolescents' (and adults') alcohol related attitudes and behaviors. This paper reports on a novel, community based social marketing intervention designed to correct misperceptions of alcohol related social norms in an Australian community. The project utilized a social marketing approach, informed by the full complement of Andreasen's social marketing benchmarking criteria, and concurrently targeted adolescents, parents of adolescents and the broader community. Using extensive formative research and multiple evaluation techniques, the study demonstrates that shifts in community social norms are possible and suggests that this approach could be used more widely to support the positive trends in youth alcohol consumption and parental supply.

Do different types of social identity moderate the association between perceived descriptive norms and drinking among college students?

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Rinker, Dipali Venkataraman; Neighbors, Clayton

2014-09-01

Perceived descriptive norms are one of the strongest predictors of college drinking. Social Identity Theory posits that much of our identity is based on groups with which we affiliate. Prior research suggests that there is an association between perceived descriptive norms and drinking among those who identify more strongly with the normative referent group. However, no studies to date have examined how different facets of social identity affect the relationship between perceived descriptive norms and drinking. The purpose of this study was to examine whether the interaction between perceived descriptive norms and social identity on drinking varied as a function of different dimensions of social identity among college students. Participants were 1095 college students from a large, public, southern university who completed an online survey about drinking behaviors and related attitudes. Drinks per week was examined as a function of norms, the Importance, Commitment, Deference, and Superiority subscales of the Measure of Identification with Groups, as well as the two-way interactions between each dimension of social identity and norms. Results indicated that norms were associated with drinking, but that this relationship varied as a function of identity dimension. The association between norms and drinking was stronger among those who viewed the university's student body as part of their own identity and were more committed to their fellow students, but weaker among those who reported greater deference to student leaders. This research suggests the importance of examining multiple dimensions of social identity in considering social influences on drinking. Published by Elsevier Ltd.

The influence of social norms on the dynamics of vaccinating behaviour for paediatric infectious diseases.

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Oraby, Tamer; Thampi, Vivek; Bauch, Chris T

2014-04-07

Mathematical models that couple disease dynamics and vaccinating behaviour often assume that the incentive to vaccinate disappears if disease prevalence is zero. Hence, they predict that vaccine refusal should be the rule, and elimination should be difficult or impossible. In reality, countries with non-mandatory vaccination policies have usually been able to maintain elimination or very low incidence of paediatric infectious diseases for long periods of time. Here, we show that including injunctive social norms can reconcile such behaviour-incidence models to observations. Adding social norms to a coupled behaviour-incidence model enables the model to better explain pertussis vaccine uptake and disease dynamics in the UK from 1967 to 2010, in both the vaccine-scare years and the years of high vaccine coverage. The model also illustrates how a vaccine scare can perpetuate suboptimal vaccine coverage long after perceived risk has returned to baseline, pre-vaccine-scare levels. However, at other model parameter values, social norms can perpetuate depressed vaccine coverage during a vaccine scare well beyond the time when the population's baseline vaccine risk perception returns to pre-scare levels. Social norms can strongly suppress vaccine uptake despite frequent outbreaks, as observed in some small communities. Significant portions of the parameter space also exhibit bistability, meaning long-term outcomes depend on the initial conditions. Depending on the context, social norms can either support or hinder immunization goals.

The Influence of Social Networking Photos on Social Norms and Sexual Health Behaviors

Science.gov (United States)

Jordan, Alexander H.

2013-01-01

Abstract Two studies tested whether online social networking technologies influence health behavioral social norms, and in turn, personal health behavioral intentions. In Study 1, experimental participants browsed peers' Facebook photos on a college network with a low prevalence of sexually suggestive content. Participants estimated the percentage of their peers who have sex without condoms, and rated their own future intentions to use condoms. Experimental participants, compared to controls who did not view photos, estimated that a larger percentage of their peers use condoms, and indicated a greater intention to use condoms themselves in the future. In Study 2, participants were randomly assigned to view sexually suggestive or nonsexually suggestive Facebook photos, and responded to sexual risk behavioral questions. Compared to participants viewing nonsuggestive photos, those who viewed sexually suggestive Facebook photos estimated that a larger percentage of their peers have unprotected sexual intercourse and sex with strangers and were more likely to report that they themselves would engage in these behaviors. Thus, online social networks can influence perceptions of the peer prevalence of sexual risk behaviors, and can influence users' own intentions with regard to such behaviors. These studies suggest the potential power of social networks to affect health behaviors by altering perceptions of peer norms. PMID:23438268

Following family or friends: Social norms in adolescent healthy eating

DEFF Research Database (Denmark)

Pedersen, Susanne; Grønhøj, Alice; Thøgersen, John

2015-01-01

It is commonly believed that during adolescence children become increasingly influenced by peers at the expense of parents. To test the strength of this tendency with regards to healthy eating (fruit and vegetable intake), a survey was completed by 757 adolescent-parent dyads. Our theoretical...... framework builds on social cognitive theory and the focus theory of normative conduct, and data are analysed by means of confirmatory factor analysis and structural equation modelling. The study reveals that when it comes to adolescents' fruit and vegetable intake, parents remain the main influencer......, with what they do (descriptive norms) being more important than what they say (injunctive norms). The study contributes to a more comprehensive understanding of what influences adolescent healthy eating, including the social influence of parents and friends, while also taking adolescent self...

Social norms and family planning decisions in South Sudan

NARCIS (Netherlands)

Kane, Sumit; Kok, Maryse; Rial, Matilda; Matere, Anthony; Dieleman, Marjolein; Broerse, Jacqueline EW

2016-01-01

Background: With a maternal mortality ratio of 789 per 100,000 live births, and a contraceptive prevalence rate of 4.7%, South Sudan has one of the worst reproductive health situations in the world. Understanding the social norms around sexuality and reproduction, across different ethnic groups, is

Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching

Directory of Open Access Journals (Sweden)

Giulia eAndrighetto

2015-10-01

Full Text Available Three main motivations can explain compliance with social norms: fear of peer punishment, the desire for others’ esteem and the desire to meet others’ expectations. Though all play a role, only the desire to meet others’ expectations can sustain compliance when neither public nor private monitoring is possible. Theoretical models have shown that such desire can indeed sustain social norms, but empirical evidence is lacking. Moreover it is unclear whether this desire ranges over others’ empirical or normative expectations. We propose a new experimental design to isolate this motivation and to investigate what expectations people are inclined to meet. Results indicate that, when nobody can assign either material or immaterial sanctions, the perceived legitimacy of others’ normative expectations can motivate a significant number of people to comply with costly social norms.

Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching.

Science.gov (United States)

Andrighetto, Giulia; Grieco, Daniela; Tummolini, Luca

2015-01-01

Three main motivations can explain compliance with social norms: fear of peer punishment, the desire for others' esteem and the desire to meet others' expectations. Though all play a role, only the desire to meet others' expectations can sustain compliance when neither public nor private monitoring is possible. Theoretical models have shown that such desire can indeed sustain social norms, but empirical evidence is lacking. Moreover it is unclear whether this desire ranges over others' "empirical" or "normative" expectations. We propose a new experimental design to isolate this motivation and to investigate what kind of expectations people are inclined to meet. Results indicate that, when nobody can assign either material or immaterial sanctions, the perceived legitimacy of others' normative expectations can motivate a significant number of people to comply with costly social norms.

“Learning it the Hard Way”: Social safeguards norms in Chinese-led dam projects in Myanmar, Laos and Cambodia

International Nuclear Information System (INIS)

Kirchherr, Julian; Matthews, Nathanial; Charles, Katrina J.; Walton, Matthew J.

2017-01-01

Chinese dam developers claim to construct at least every second dam worldwide. However, scholarly literature comprehensively investigating the social safeguard norms in these projects is rare. This paper analyses social safeguard norms in Chinese-led dam projects in Myanmar, Laos and Cambodia, hotspots of Chinese-led dam construction. We find that social safeguard norms adopted have significantly changed in the past 15 years. While Chinese dam developers claimed to adopt standards of the host countries upon the launch of China's Going Out Policy in 2001, with occasional adoption of more demanding Chinese standards, they did not adopt international norms. In recent years, however, they increasingly take into account international norms. We argue that the root cause for this change is social mobilization, with the suspension of the Myitsone Dam in 2011 as a particular game changer. Enhanced social safeguard legislation in host countries and China, stricter rules of Chinese funders and cooperation of Chinese dam developers with international players have also facilitated this change. - Highlights: • Very first regional case study on social safeguard norms in Chinese-led dam projects in Myanmar, Laos and Cambodia. • Found that Chinese dam developers increasingly take into account international social safeguards norms. • Root cause is social mobilization, with the suspension of the Myitsone Dam in 2011 as a particular game changer.

Access, engagement, networks, and norms: Dimensions of social capital at work in a first grade classroom

Science.gov (United States)

Wexler-Robock, Stephanie

Social capital refers to access and use of resources available through one's networks to solve problems, and the norms that reflect inclusive or exclusive access to those networks and resources. Research has found positive relationships between social capital, academic achievement, and attainment. Studies, however, have generally examined social capital through factors that occur outside the classroom; students who have social capital, acquired through their family and community relationships, seem to be more successful academically. Limited research has explored what if any factors within the classroom might impact the production, and nature of social capital, or its workings in a classroom. The purpose of this study was to explore the workings and nature of classroom social capital, including its possible relationships to engagement and cognition among 5 student participants. Using methods of qualitative data collection, mixed methods were used to analyze information resources, participants' networking, student work, and classroom discourse. Eight interdependent networking factors and 3 overarching patterns of norms were discovered. The networking factors reflected the structure, content, processes, purposes, and acceptability of participants' networking. The norms, also working interdependently, appeared to promote or inhibit among other things, engagement in networking, help seeking, access, sharing, and intertextual use of diverse, often complex sources of information. Through interaction of the 8 factors and 3 overarching norms, ongoing outcomes of networking appeared to include the creation of bridging (inclusive) and bonding (exclusive) forms of social capital, and depth of scientific conceptual understanding, in this case, about birds. Bridging social capital appeared related to willingness to engage in strong and weak tie networking, help seeking, intertextuality, and possibly to mastery goal orientation for all participants, regardless of reading level

The moderating role of peer norms in the associations of social withdrawal and aggression with peer victimization.

Science.gov (United States)

Guimond, Fanny-Alexandra; Brendgen, Mara; Correia, Stephanie; Turgeon, Lyse; Vitaro, Frank

2018-06-21

This study examined the moderating role of classroom injunctive norms salience regarding social withdrawal and regarding aggression in the longitudinal association between these behaviors and peer victimization. A total of 1,769 fourth through sixth graders (895 girls, M = 10.25 years, SD = 1.03) from 23 schools (67 classrooms) completed a peer nomination inventory in the fall (T1) and spring (T2) of the same academic year. Participants circled the name of each student who fit the description provided for social withdrawal, aggression, and peer victimization at T1 and T2. The salience of injunctive norms was sex-specific and operationalized by the extent to which children displaying the behavior were socially rewarded or sanctioned by their classmates. Generalized estimation equations (GEE) showed that the association between social withdrawal at T1 and peer victimization at T2 was moderated by injunctive norms. Social withdrawal at T1 was positively associated with peer victimization at T2 in classrooms where injunctive norms for this behavior were salient and unfavorable, as well as in classrooms where injunctive norms for aggression were salient and favorable, albeit for girls only. The association between aggression at T1 and peer victimization at T2 was also moderated by the injunctive norms regarding this behavior. Aggressive children were less likely to be victimized in classrooms where this behavior was rewarded. These results support bullying interventions that target factors related to the larger peer context, including social norms. (PsycINFO Database Record (c) 2018 APA, all rights reserved).

Setting a social norm regarding food intake in children

NARCIS (Netherlands)

Bevelander, K.E.; Anschutz, D.J.; Engels, R.C.M.E.

2010-01-01

People use other's food intake as a social norm indicating how much they are 'allowed' to eat. Ample experimental research showed the impact of peer modeling on food intake in adolescents and adults, whereas few studies focused on young children. This study used an innovative design in a

Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products

NARCIS (Netherlands)

Melnyk, V.; Herpen, van E.; Fischer, A.R.H.; Trijp, van J.C.M.

2013-01-01

Consumers face marketing messages using social norms in many situations where different goals are dominant. This research examines moderating effects of regulatory focus for descriptive and injunctive norms in the promotion of sustainable products. More specifically, it shows that descriptive norms

A Review of Norms and Normative Multiagent Systems

Science.gov (United States)

Mahmoud, Moamin A.; Ahmad, Mohd Sharifuddin; Mustapha, Aida

2014-01-01

Norms and normative multiagent systems have become the subjects of interest for many researchers. Such interest is caused by the need for agents to exploit the norms in enhancing their performance in a community. The term norm is used to characterize the behaviours of community members. The concept of normative multiagent systems is used to facilitate collaboration and coordination among social groups of agents. Many researches have been conducted on norms that investigate the fundamental concepts, definitions, classification, and types of norms and normative multiagent systems including normative architectures and normative processes. However, very few researches have been found to comprehensively study and analyze the literature in advancing the current state of norms and normative multiagent systems. Consequently, this paper attempts to present the current state of research on norms and normative multiagent systems and propose a norm's life cycle model based on the review of the literature. Subsequently, this paper highlights the significant areas for future work. PMID:25110739

A review of norms and normative multiagent systems.

Science.gov (United States)

Mahmoud, Moamin A; Ahmad, Mohd Sharifuddin; Yusoff, Mohd Zaliman Mohd; Mustapha, Aida

2014-01-01

Norms and normative multiagent systems have become the subjects of interest for many researchers. Such interest is caused by the need for agents to exploit the norms in enhancing their performance in a community. The term norm is used to characterize the behaviours of community members. The concept of normative multiagent systems is used to facilitate collaboration and coordination among social groups of agents. Many researches have been conducted on norms that investigate the fundamental concepts, definitions, classification, and types of norms and normative multiagent systems including normative architectures and normative processes. However, very few researches have been found to comprehensively study and analyze the literature in advancing the current state of norms and normative multiagent systems. Consequently, this paper attempts to present the current state of research on norms and normative multiagent systems and propose a norm's life cycle model based on the review of the literature. Subsequently, this paper highlights the significant areas for future work.

Gender norms among "Landless" youth: evidence for the social practice of nursing.

Science.gov (United States)

Zanatta, Luiz Fabiano; Ruiz-Cantero, Maria Tereza; Chilet-Rossel, Elisa; Álvarez-Dardet, Carlos; Brêtas, José Roberto da Silva

2017-01-01

Objective Analyzing the relationship between socio-demographic characteristics of youth from the Landless Rural Workers' Movement in Brazil (MST) regarding the prevalence ratio being in accordance with gender norms. Method A cross-sectional study conducted during a Journey of Agroecology carried out in the State of Paraná with young people (15 to 29 years) of both genders. Data collection was conducted through questionnaires. Data analysis compared variables regarding gender norms with sociodemographic variables, and a Prevalence Ratio (PR) was calculated with a confidence interval (CI) set at 95% in order to determine this relationship. Results The study sample was comprised of 147 young people. A higher prevalence was found in accordance with gender norms (PR with CI at 95%) among women compared to men, and that sociodemographic characteristics (lower education level, those living in occupation camps, who do not have white skin and with religious belief) were social indicators for such positioning among both genders. Conclusion The byproduct of a patriarchal gender system has led more young girls to internalization and a reaffirmation of gender norms, highlighting an important field for social nursing practices in order to contribute to the transformation of this reality.

What's in a norm? Sources and processes of norm change.

Science.gov (United States)

Paluck, Elizabeth Levy

2009-03-01

This reply to the commentary by E. Staub and L. A. Pearlman (2009) revisits the field experimental results of E. L. Paluck (2009). It introduces further evidence and theoretical elaboration supporting Paluck's conclusion that exposure to a reconciliation-themed radio soap opera changed perceptions of social norms and behaviors, not beliefs. Experimental and longitudinal survey evidence reinforces the finding that the radio program affected socially shared perceptions of typical or prescribed behavior-that is, social norms. Specifically, measurements of perceptions of social norms called into question by Staub and Pearlman are shown to correlate with perceptions of public opinion and public, not private, behaviors. Although measurement issues and the mechanisms of the radio program's influence merit further testing, theory and evidence point to social interactions and emotional engagement, not individual education, as the likely mechanisms of change. The present exchange makes salient what is at stake in this debate: a model of change based on learning and personal beliefs versus a model based on group influence and social norms. These theoretical models recommend very different strategies for prejudice and conflict reduction. Future field experiments should attempt to adjudicate between these models by testing relevant policies in real-world settings.

When Societal Norms and Social Identity Collide: the Race Talk Dilemma for Racial Minority Children.

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Pauker, Kristin; Apfelbaum, Evan P; Spitzer, Brian

2015-11-01

Racial minorities face a unique "race talk" dilemma in contemporary American society: their racial background is often integral to their identity and how others perceive them, yet talk of race is taboo. This dilemma highlights the conflict between two fundamental social processes: social identity development and social norm adherence. To examine how, and with what costs, this dilemma is resolved, 9-12-year-old Latino, Asian, Black, and White children ( n =108) completed a photo identification task in which acknowledging racial difference is beneficial to performance. Results indicate minority children are just as likely to avoid race as White children, and such avoidance exacted a cost to performance and nonverbal comfort. Results suggest that teachers are particularly important social referents for instilling norms regarding race. Norms that equate colorblindness with socially appropriate behavior appear more broadly influential than previously thought, stifling talk of race even among those for whom it may be most meaningful.

Changing Collective Social Norms in Favour of Reduced Harmful Use of Alcohol: A Review of Reviews.

Science.gov (United States)

Anderson, Peter; Jané-Llopis, Eva; Hasan, Omer Syed Muhammad; Rehm, Jürgen

2018-05-01

Public sector bodies have called for policies and programmes to shift collective social norms in disfavour of the harmful use of alcohol. This article aims to identify and summarize the evidence and propose how policies and programmes to shift social norms could be implemented and evaluated. Review of reviews for all years to July 2017. Searches on OVID Medline, Healthstar, Embase, PsycINFO, AMED, Social Work Abstracts, CAB Abstracts, Mental Measurements Yearbook, Joanna Briggs Institute EBP, Health and Psychosocial Instruments, International Pharmaceutical Abstracts, International Political Science Abstracts, NASW Clinical Register and Epub Ahead of Print databases. All reviews, without language or date restrictions resulting from combining the terms ((review or literature review or review literature or data pooling or comparative study or systematic review or meta-analysis or pooled analysis) and (social norms or culture) and (alcohol drinking)). Two relevant reviews were identified. One review of community-based interventions found one study that demonstrated small changes in parental disapproval of under-age drinking. One review stressed that collective social norms about drinking are malleable and not uniform in any one country. Three factors are proposed to inform programmes: provide information about the consequences of the harmful use of alcohol, and their causes and distribution; act on groups, not individuals; and strengthen environmental laws, regulations and approaches. Purposeful policies and programmes could be implemented to change collective social norms in disfavour of the harmful use of alcohol; they should be evidence-based and fully evaluated for their impact.

Social norms and prejudice against homosexuals.

Science.gov (United States)

Pereira, Annelyse; Monteiro, Maria Benedicta; Camino, Leoncio

2009-11-01

Different studies regarding the role of norms on the expression of prejudice have shown that the anti-prejudice norm influences people to inhibit prejudice expressions. However, if norm pressure has led to a substantial decrease in the public expression of prejudice against certain targets (e.g., blacks, women, blind people), little theoretical and empirical attention has been paid to the role of this general norm regarding sexual minorities (e.g., prostitutes, lesbians and gays). In this sense, the issue we want to address is whether general anti-prejudice norms can reduce the expression of prejudice against homosexual individuals. In this research we investigate the effect of activating an anti-prejudice norm against homosexuals on blatant and subtle expressions of prejudice. The anti-prejudice norm was experimentally manipulated and its effects were observed on rejection to intimacy (blatant prejudice) and on positive-negative emotions (subtle prejudice) regarding homosexuals. 136 university students were randomly allocated to activated-norm and control conditions and completed a questionnaire that included norm manipulation and the dependent variables. A multivariate analysis of variance (MANOVA) as well as subsequent ANOVAS showed that only in the high normative pressure condition participants expressed less rejection to intimacy and less negative emotions against homosexuals, when compared to the simple norm-activation and the control conditions. Positive emotions, however, were similar both in the high normative pressure and the control conditions. We concluded that a high anti-prejudice pressure regarding homosexuals could reduce blatant prejudice but not subtle prejudice, considering that the expression of negative emotions decreased while the expression of positive emotions remained stable.

Seeding Social Norms about Energy Conservation among Girl Scouts

Science.gov (United States)

Bernstein, Debra; Puttick, Gillian

2014-01-01

Three studies examined whether a social norm message (SNM) to Girl Scouts who had completed an energy conservation program would impact behavior and attitudes. Studies 1 and 2 were conducted with girls recently completing the program, study 3 was conducted with girls completing the program one year earlier. Results suggest that the SNM may impact…

The role of social norms on preferences towards climate change policies: A meta-analysis

International Nuclear Information System (INIS)

Alló, Maria; Loureiro, Maria L.

2014-01-01

The present study provides a review of existing assessments of preferences for climate change mitigation and adaptation policies through a worldwide meta-analysis. In this study, we analyze the impact of social values and norms on preferences towards climate change adaptation and mitigation policies. In a sample of 58 international studies, we found that mitigation actions were preferred over adaptation actions, and that preferences towards climate change policies are affected by attitudes towards time and social norms. In particular, societies with a long-term orientation display greater support towards climate change policies. These results therefore reveal the role of social factors as being crucial in order to understand the acceptability of climate change policies at a worldwide level. - highlights: • Effective policy design is required in order to curb climate change. • Using a meta-analysis, we find that mitigation actions are preferred over adaptation actions. • Economic conditions play a crucial role for supporting efforts to combat climate change. • Cultural and social dimensions are relevant for the acceptability of climate policies. • Understanding social norms and cultural variables may help with the climate change debate

Globalization and eating disorder risk: Peer influence, perceived social norms, and adolescent disordered eating in Fiji

Science.gov (United States)

Gerbasi, Margaret E.; Richards, Lauren K.; Thomas, Jennifer J.; Agnew-Blais, Jessica C.; Thompson-Brenner, Heather; Gilman, Stephen E.; Becker, Anne E.

2014-01-01

Objective The increasing global health burden imposed by eating disorders warrants close examination of social exposures associated with globalization that potentially elevate risk during the critical developmental period of adolescence in low- and middle-income countries (LMICs). The study aim was to investigate the association of peer influence and perceived social norms with adolescent eating pathology in Fiji, a LMIC undergoing rapid social change. Method We measured peer influence on eating concerns (with the Inventory of Peer Influence on Eating Concerns; IPIEC), perceived peer norms associated with disordered eating and body concerns, perceived community cultural norms, and individual cultural orientations in a representative sample of school-going ethnic Fijian adolescent girls (n=523). We then developed a multivariable linear regression model to examine their relation to eating pathology (measured by the Eating Disorder Examination-Questionnaire; EDE-Q). Results We found independent and statistically significant associations between both IPIEC scores and our proxy for perceived social norms specific to disordered eating (both p disordered eating may elevate risk for disordered eating in Fiji, during the critical developmental period of adolescence. Replication and extension of these research findings in other populations undergoing rapid social transition—and where globalization is also influencing local social norms—may enrich etiologic models and inform strategies to mitigate risk. PMID:25139374

Autonomy and social norms in a three factor grief model predicting perinatal grief in India.

Science.gov (United States)

Roberts, Lisa R; Lee, Jerry W

2014-01-01

Perinatal grief following stillbirth is a significant social and mental health burden. We examined associations among the following latent variables: autonomy, social norms, self-despair, strained coping, and acute grief-among poor, rural women in India who experienced stillbirth. A structural equation model was built and tested using quantitative data from 347 women of reproductive age in Chhattisgarh. Maternal acceptance of traditional social norms worsens self-despair and strained coping, and increases the autonomy granted to women. Greater autonomy increases acute grief. Greater despair and acute grief increase strained coping. Social and cultural factors were found to predict perinatal grief in India.

Social Norms and the Enforcement of Laws

OpenAIRE

Daron Acemoglu; Matthew O. Jackson

2014-01-01

We examine the interplay between social norms and the enforcement of laws. Agents choose a behavior (e.g., tax evasion, production of low-quality products, corruption, substance abuse, etc.) and then are randomly matched with another agent. An agent's payoff decreases with the mismatch between her behavior and her partner's, as well as average behavior in society. A law is an upper bound (cap) on behavior and a law-breaker, when detected, pays a fine and has her behavior forced down to the le...

Tax evasion, social norms and economic growth

OpenAIRE

Bethencourt, Carlos; Kunze, Lars

2013-01-01

This paper proposes a theoretical model to account for the most relevant micro- and macroeconomic empirical facts in the tax evasion literature. To do so, we integrate tax morale into a dynamic overlapping generations model of capital income tax evasion. Tax morale is modeled as a social norm for tax compliance. It is shown that accounting for such nonpecuniary costs of evasion may not only explain (i) why some taxpayers never evade even if the gamble is profitable, and (ii) how a higher tax ...

Encouraging children to eat more fruit and vegetables: Health vs. descriptive social norm-based messages.

Science.gov (United States)

Sharps, Maxine; Robinson, Eric

2016-05-01

Traditional intervention approaches to promote fruit and vegetable consumption outline the health benefits of eating fruit and vegetables. More recently, social norm-based messages describing the healthy eating habits of others have been shown to increase fruit and vegetable intake in adults. Here we report two experimental studies which investigated whether exposure to descriptive social norm-based messages about the behaviour of other children and health-based messages increased fruit and vegetable intake in young children. In both studies children were exposed to messages whilst playing a board-game. After exposure to the messages, children were able to consume fruit and vegetables, as well as high calorie snack foods. Although findings were inconsistent across the two individual studies, in a pooled analysis we found evidence that both health messages and descriptive social norm-based messages increased children's fruit and vegetable intake, relative to control condition messages (p norm-based messages can be used to promote meaningful changes to children's dietary behaviour warrants further study. Copyright © 2016 The Authors. Published by Elsevier Ltd.. All rights reserved.

Using a descriptive social norm to increase vegetable selection in workplace restaurant settings.

Science.gov (United States)

Thomas, Jason M; Ursell, Amanda; Robinson, Eric L; Aveyard, Paul; Jebb, Susan A; Herman, C Peter; Higgs, Suzanne

2017-11-01

Recent work has shown that exposure to social norm messages may enhance the consumption of vegetables. However, the majority of this work has been conducted in laboratories, often with student populations. Little is known about whether this approach can be successfully used in other contexts. In this study, a poster featuring a message based on social norms was tested to examine whether it could increase and maintain the purchase of meals with vegetables in workplace restaurants. A pretest-posttest design with 3 phases was used in 3 workplace restaurants in the United Kingdom. The first 2 weeks formed the preintervention phase, the second 2 weeks the intervention phase, and the last 2 weeks the postintervention phase. During the intervention phase only, posters containing a social norm message relaying information about vegetable purchases of other diners were placed in each restaurant. The main outcome measure was the percentage of meals purchased with vegetables, which was analyzed using Pearson's chi-squared test. Participants were judged to be male (57%), not overweight (75%), and under the age of 60 (98%). The intervention was positively associated with the percentage of meals purchased with vegetables: baseline versus intervention (60% vs. 64% of meals purchased with vegetables; p < .01); intervention versus postintervention (64% vs. 67% of meals purchased with vegetables; p < .01); and baseline versus postintervention (60% vs. 67% of meals purchased with vegetables; p < .001). Social norm messages may increase the purchase of vegetables in workplace settings. (PsycINFO Database Record (c) 2017 APA, all rights reserved).

Gender, social norms, and survival in maritime disasters

Science.gov (United States)

Elinder, Mikael; Erixson, Oscar

2012-01-01

Since the sinking of the Titanic, there has been a widespread belief that the social norm of “women and children first” (WCF) gives women a survival advantage over men in maritime disasters, and that captains and crew members give priority to passengers. We analyze a database of 18 maritime disasters spanning three centuries, covering the fate of over 15,000 individuals of more than 30 nationalities. Our results provide a unique picture of maritime disasters. Women have a distinct survival disadvantage compared with men. Captains and crew survive at a significantly higher rate than passengers. We also find that: the captain has the power to enforce normative behavior; there seems to be no association between duration of a disaster and the impact of social norms; women fare no better when they constitute a small share of the ship’s complement; the length of the voyage before the disaster appears to have no impact on women’s relative survival rate; the sex gap in survival rates has declined since World War I; and women have a larger disadvantage in British shipwrecks. Taken together, our findings show that human behavior in life-and-death situations is best captured by the expression “every man for himself.” PMID:22847426

The Impact of Social Norms, Trust, and Fairness on Voluntary Tax Compliance in Austria

Directory of Open Access Journals (Sweden)

Maria Kostritsa

2017-12-01

Full Text Available Existing literature stresses the importance of economic factors when aiming to increase voluntary tax compliance. However, emerging voices also point out to relevant social factors, but emphasize that more research needs to be carried out for their verification. Therefore, in this article, research was conducted to provide further evidence to show how social factors have an influence on voluntary tax compliance. The research is the first attempt to replicate the results of the structural model of Jimenez and Iyer (2016 outside of the us, claiming that one’s moral standards (personal norms and perceived fairness directly influence voluntary tax compliance, meanwhile social norms and trust in government have an indirect impact on tax compliance via influencing personal norms and perceived fairness. To achieve a beneficial result, 333 Austrian taxpayers were surveyed in Austria. The data was analysed in spss using frequencies, correlations and regression analysis. The results verify the aforementioned assumptions and emphasize its consideration when aiming to increase voluntary tax compliance.

(Re)Considering Normal: Queering Social Norms for Parents and Teachers

Science.gov (United States)

Bower, Laura; Klecka, Cari

2009-01-01

Recent debates regarding same-sex marriage and gay and lesbian adoption highlight the role of schools as sociopolitical institutions. Accordingly, teachers operating within social norms have considerable influence through their interactions with students and their families. Previous research points to lesbian, gay, bisexual, and transgender (LGBT)…

Gender norms among “Landless” youth: evidence for the social practice of nursing

Directory of Open Access Journals (Sweden)

Luiz Fabiano Zanatta

2018-03-01

Full Text Available ABSTRACT Objective Analyzing the relationship between socio-demographic characteristics of youth from the Landless Rural Workers’ Movement in Brazil (MST regarding the prevalence ratio being in accordance with gender norms. Method A cross-sectional study conducted during a Journey of Agroecology carried out in the State of Paraná with young people (15 to 29 years of both genders. Data collection was conducted through questionnaires. Data analysis compared variables regarding gender norms with sociodemographic variables, and a Prevalence Ratio (PR was calculated with a confidence interval (CI set at 95% in order to determine this relationship. Results The study sample was comprised of 147 young people. A higher prevalence was found in accordance with gender norms (PR with CI at 95% among women compared to men, and that sociodemographic characteristics (lower education level, those living in occupation camps, who do not have white skin and with religious belief were social indicators for such positioning among both genders. Conclusion The byproduct of a patriarchal gender system has led more young girls to internalization and a reaffirmation of gender norms, highlighting an important field for social nursing practices in order to contribute to the transformation of this reality.

Social norms and rank-based nudging: Changing willingness to pay for healthy food.

Science.gov (United States)

Aldrovandi, Silvio; Brown, Gordon D A; Wood, Alex M

2015-09-01

People's evaluations in the domain of healthy eating are at least partly determined by the choice context. We systematically test reference level and rank-based models of relative comparisons against each other and explore their application to social norms nudging, an intervention that aims at influencing consumers' behavior by addressing their inaccurate beliefs about their consumption relative to the consumption of others. Study 1 finds that the rank of a product or behavior among others in the immediate comparison context, rather than its objective attributes, influences its evaluation. Study 2 finds that when a comparator is presented in isolation the same rank-based process occurs based on information retrieved from memory. Study 3 finds that telling people how their consumption ranks within a normative comparison sample increases willingness to pay for a healthy food by over 30% relative to the normal social norms intervention that tells them how they compare to the average. We conclude that social norms interventions should present rank information (e.g., "you are in the most unhealthy 10% of eaters") rather than information relative to the average (e.g., "you consume 500 calories more than the average person"). (c) 2015 APA, all rights reserved).

Recognizing, explaining and countering norm transgressive behaviour on social media

NARCIS (Netherlands)

Padje, E.D.H.

2016-01-01

In this thesis, it is researched how norm transgressive behaviour exhibited on the Dutch domains of social media can be recognized, explained and countered. An analysis of four comment threads is conducted, of which the comments can be found on the Facebook pages of three Dutch news sites and on a

Assertiveness Skills Training Efficiency on College Students’ Persuasive Subjective Norms against Substance Abuse

Directory of Open Access Journals (Sweden)

M. Barati

2011-10-01

Full Text Available Introduction & Objective: The prevalence of substance abuse among college students is increasing drastically and requires immediate skill-based substance abuse intervention such as assertive skills. The purpose of this study was to develope the healthy behavior to change the subjective norms of students in order to decrease their tendency towards substance abuse. Materials & Methods: A pre and post nonequivalent control group design study carried out on college students. A total number of 140 students were selected through randomized cluster sampling and randomly assigned to the intervention (n=70 and the control (n=70 groups. The data-gathering tool consisted of a self-report questionnaire assessing the variables of moral , descriptive , and injunctive norms. After the diagnostic evaluation, assertive skills promoting program was applied to persuade the participants against substances abuse. Respondents in the control and experimental groups completed questionnaires at baseline and 2 months after the intervention. Results: The result showed that educational manipulation had significant effect on intervention group’s average response for moral norms (t= -3.36, P<0.001, descriptive norms (t= -3.07, P<0.003, and injunctive norms for persuading substance abuse (t=-3.79, P<0.000.Conclusion: These findings suggest that assertive skills training would be an efficient tool in drug abuse prevention programs among adolescents that should also be included in the comprehensive school health programs. (Sci J Hamadan Univ Med Sci 2011;18(3:40-49

Gendered Cultural Identities: The Influences of Family and Privacy Boundaries, Subjective Norms, and Stigma Beliefs on Family Health History Communication.

Science.gov (United States)

Hong, Soo Jung

2017-05-25

This study investigates the effects of cultural norms on family health history (FHH) communication in the American, Chinese, and Korean cultures. More particularly, this study focuses on perceived family boundaries, subjective norms, stigma beliefs, and privacy boundaries, including age and gender, that affect people's FHH communication. For data analyses, hierarchical multiple regression and logistic regression methods were employed. The results indicate that participants' subjective norms, stigma beliefs, and perceived family/privacy boundaries were positively associated with current FHH communication. Age- and gender-related privacy boundaries were negatively related to perceived privacy boundaries, however. Finally, the results show that gendered cultural identities have three-way interaction effects on two associations: (1) between perceived family boundaries and perceived privacy boundaries and (2) between perceived privacy boundaries and current FHH communication. The findings have meaningful implications for future cross-cultural studies on the roles of family systems, subjective norms, and stigma beliefs in FHH communication.

Explaining infant feeding: The role of previous personal and vicarious experience on attitudes, subjective norms, self-efficacy, and breastfeeding outcomes.

Science.gov (United States)

Bartle, Naomi C; Harvey, Kate

2017-11-01

Breastfeeding confers important health benefits to both infants and their mothers, but rates are low in the United Kingdom and other developed countries despite widespread promotion. This study examined the relationships between personal and vicarious experience of infant feeding, self-efficacy, the theory of planned behaviour variables of attitudes and subjective norm, and the likelihood of breastfeeding at 6-8 weeks post-natally. A prospective questionnaire study of both first-time mothers (n = 77) and experienced breastfeeders (n = 72) recruited at an antenatal clinic in South East England. Participants completed a questionnaire at 32 weeks pregnant assessing personal and vicarious experience of infant feeding (breastfeeding, formula-feeding, and maternal grandmother's experience of breastfeeding), perceived control, self-efficacy, intentions, attitudes (to breastfeeding and formula-feeding), and subjective norm. Infant feeding behaviour was recorded at 6-8 weeks post-natally. Multiple linear regression modelled the influence of vicarious experience on attitudes, subjective norm, and self-efficacy (but not perceived control) and modelled the influence of attitude, subjective norm, self-efficacy, and past experience on intentions to breastfeed. Logistic regression modelled the likelihood of breastfeeding at 6-8 weeks. Previous experience (particularly personal experience of breastfeeding) explained a significant amount of variance in attitudes, subjective norm, and self-efficacy. Intentions to breastfeed were predicted by subjective norm and attitude to formula-feeding and, in experienced mothers, self-efficacy. Breastfeeding at 6 weeks was predicted by intentions and vicarious experience of formula-feeding. Vicarious experience, particularly of formula-feeding, has been shown to influence the behaviour of first-time and experienced mothers both directly and indirectly via attitudes and subjective norm. Interventions that reduce exposure to formula

On the Effectiveness of Social Norms Intervention in College Drinking: The Roles of Identity Verification and Peer Influence.

Science.gov (United States)

Fitzpatrick, Ben G; Martinez, Jason; Polidan, Elizabeth; Angelis, Ekaterini

2016-01-01

The application of social norms theory in the study of college drinking centers on the ideas that incorrect perceptions of drinking norms encourage problematic drinking behavior and that correcting misperceptions can mitigate problems. The design and execution of social norms interventions can be improved with a deeper understanding of causal mechanisms connecting misperception to drinking behavior. We develop an agent-based computational simulation that uses identity control theory and peer influence (PI) to model interactions that affect drinking. Using data from the College Alcohol Survey and Social Norms Marketing Research Project, we inform model parameters for agent drinking identities and perceptions. We simulate social norms campaigns that reach progressively larger fractions of the student population, and we consider the strength of the campaign in terms of changing student perception and resulting behavior. We observe a general reduction in heavy episodic drinking (HED) as students are affected by the intervention. As campaigns reached larger fractions of students, the reduction rate diminishes, in some cases actually making a slight reverse. The way in which students "take the message to heart" can have a significant impact as well: The psychological factors involved in identity control and PI have both positive and negative effects on HED rates. With whom agents associate at drinking events also impacts drinking behavior and intervention effectiveness. Simulations suggest that reducing misperception can reduce HED. When agents adhere strongly to identity verification and when misperceptions affect identity appraisals, social norms campaigns can bring about large reductions. PI, self-monitoring, and socializing with like-drinking peers appear to moderate the effect. Copyright © 2015 by the Research Society on Alcoholism.

Daily work-family conflict and alcohol use: testing the cross-level moderation effects of peer drinking norms and social support.

Science.gov (United States)

Wang, Mo; Liu, Songqi; Zhan, Yujie; Shi, Junqi

2010-03-01

In the current study, we conducted daily telephone interviews with a sample of Chinese workers (N = 57) for 5 weeks to examine relationships between daily work-family conflict and alcohol use. Drawn from the tension reduction theory and the stressor-vulnerability model, daily work-family conflict variables were hypothesized to predict employees' daily alcohol use. Further, social variables (i.e., peer drinking norms, family support, and coworker support) were hypothesized to moderate the relationship between work-family conflict and alcohol use. Results showed that daily work-to-family conflict but not family-to-work conflict had a significant within-subject main effect on daily alcohol use. In addition, there was significant between-subject variation in the relationship between work-to-family conflict and alcohol use, which was predicted by peer drinking norms, coworker support, and family support. The current findings shed light on the daily health behavior consequences of work-family conflict and provide important theoretical and practical implications. 2010 APA, all rights reserved

“Learning it the Hard Way”: Social safeguards norms in Chinese-led dam projects in Myanmar, Laos and Cambodia

NARCIS (Netherlands)

Kirchherr, Julian|info:eu-repo/dai/nl/411261487; Matthews, Nathanial; Charles, Katrina J.; Walton, Matthew J.

Chinese dam developers claim to construct at least every second dam worldwide. However, scholarly literature comprehensively investigating the social safeguard norms in these projects is rare. This paper analyses social safeguard norms in Chinese-led dam projects in Myanmar, Laos and Cambodia,

Shared Values and Socio-Cultural Norms: E-Learning Technologies from a Social Practice Perspective

Science.gov (United States)

Shih, Patti; Velan, Gary M.; Shulruf, Boaz

2017-01-01

From a perspective of social practice, learning is a socially constituted practice that is imbued with socio-culturally significant meanings and shaped by the values and norms shared within a community of learners. This focus group study examines the role of e-learning technologies in mediating the social practice of learning among coursework…

A meta-analysis of the technology acceptance model : investigating subjective norm and moderation effects

NARCIS (Netherlands)

Schepers, J.J.L.; Wetzels, M.G.M.

2007-01-01

We conducted a quantitative meta-analysis of previous research on the technology acceptance model (TAM) in an attempt to make well-grounded statements on the role of subjective norm. Furthermore, we compared TAM results by taking into account moderating effects of one individual-related factor (type

Contradictory sexual norms and expectations for young people in rural Northern Tanzania.

Science.gov (United States)

Wight, Daniel; Plummer, Mary L; Mshana, Gerry; Wamoyi, Joyce; Shigongo, Zachayo S; Ross, David A

2006-02-01

There has been a long-running debate as to whether sexual cultures in sub-Saharan Africa are permissive or characterised by restrictive rules, rituals and self-restraint. This paper, based on participant observation data, outlines the main features of sexual culture in rural northern Tanzania and highlights both permissive and restrictive norms and expectations for young people. It also illustrates how sexual beliefs are socially constructed and subject to social change. Sexual activity is constrained by clear norms of school pupil abstinence, female sexual respectability and taboos around the discussion of sex. However, these norms are incompatible with several widely held expectations: that sexual activity is inevitable unless prevented, sex is a female resource to be exploited, restrictions on sexual activity are relaxed at festivals, and masculine esteem is boosted through sexual experience. Differential commitment to these norms and expectations reflects conflicts between generations and genders. Young people appear to manage the contradictions in these norms by concealing their sexual relationships. This almost certainly contributes to their short duration and the high levels of partner change, since relationships are not reinforced through social recognition and there is little scope to develop intimacy through non-sexual contacts.

Social Norms and Self-Presentation: Children's Implicit and Explicit Intergroup Attitudes

Science.gov (United States)

Rutland, Adam; Cameron, Lindsey; Milne, Alan; McGeorge, Peter

2005-01-01

Two studies examined whether social norms and children's concern for self-presentation affect their intergroup attitudes. Study 1 examined racial intergroup attitudes and normative beliefs among children aged 6 to 16 years (n=155). Accountability (i.e., public self-focus) was experimentally manipulated, and intergroup attitudes were assessed using…

Knowledge and Perceived Social Norm Predict Parents' Attitudes towards Inclusive Education

Science.gov (United States)

Lui, Ming; Sin, Kuen-Fung; Yang, Lan; Forlin, Chris; Ho, Fuk-Chuen

2015-01-01

Parents are key stakeholders in education and their support is pivotal to policy implementation. Through a large-scale survey, the present study investigated the validity of a structural model describing the relationship between attitude, knowledge, and perceived social norm among parents of children with special needs. Results revealed that…

Social norms on rent seeking and preferences for redistribution

OpenAIRE

Sabatini, Fabio; Sarracino, Francesco; Yamamura, Eiji

2014-01-01

Empirical studies have shown that preferences for redistribution are sig- nificantly correlated with expectations of future mobility and the belief that society offers equal opportunities. We add to previous research by inves- tigating the role of individual and social norms on rent seeking. We find that the individual propensity for stigmatizing rent seeking significantly and positively affects preferences for redistribution. On the other hand, living in an area where most citizens do not st...

Young adults' experiences of neighbourhood smoking-related norms and practices: A qualitative study exploring place-based social inequalities in smoking.

Science.gov (United States)

Glenn, Nicole M; Lapalme, Josée; McCready, Geneviève; Frohlich, Katherine L

2017-09-01

In this qualitative exploratory study we asked how smoking among young adults relates to the local neighbourhood context to better understand place-based social inequalities in smoking. We used data collected through focus groups with young adults from four economically diverse neighbourhoods in Montreal, Canada. Using the collective lifestyles framework to guide data analysis, we examined within and between neighbourhood social norms, practices, and agency. We found that some smoking-related social norms, practices and agency were particular to neighbourhoods of the same socio-economic status (SES). For example, permissive smoking-related social norms in low-SES neighbourhoods made it difficult to avoid smoking but also reduced local experiences of smoking-related stigma and isolation. In high-SES neighbourhoods, strong anti-smoking norms led to smoking in secret and/or amidst 'acceptable' social settings. Findings may inform future investigations and local-level interventions focused on this age group. Copyright © 2017 Elsevier Ltd. All rights reserved.

Promoting Behavior Change Using Social Norms: Applying a Community Based Social Marketing Tool to Extension Programming

Science.gov (United States)

Chaudhary, Anil Kumar; Warner, Laura A.

2015-01-01

Most educational programs are designed to produce lower level outcomes, and Extension educators are challenged to produce behavior change in target audiences. Social norms are a very powerful proven tool for encouraging sustainable behavior change among Extension's target audiences. Minor modifications to program content to demonstrate the…

Examining neighborhood and interpersonal norms and social support on fruit and vegetable intake in low-income communities.

Science.gov (United States)

Dulin, Akilah; Risica, Patricia M; Mello, Jennifer; Ahmed, Rashid; Carey, Kate B; Cardel, Michelle; Howe, Chanelle J; Nadimpalli, Sarah; Gans, Kim M

2018-04-05

We examined whether neighborhood-, friend-, and family- norms and social support for consumption and purchase of fruits and vegetables (F&V) were associated with F&V intake among low-income residents in subsidized housing communities. We examined baseline data from a study ancillary to the Live Well/Viva Bien intervention. Participants included 290 residents in four low-income subsidized housing sites who were ≥ 18 years of age, English and/or Spanish speaking, and without medical conditions that prevented consumption of F&V. Linear regression models examined associations of norms and social support with F&V intake after adjustments for sociodemographic characteristics. In the analysis, neighborhood social support for F&V was associated with a 0.31 cup increase in F&V intake (95% CI = 0.05, 0.57). The family norm for eating F&V and family social support for eating F&V were associated with a 0.32 cup (95% CI = 0.13, 0.52) and 0.42 cup (95% CI = 0.19, 0.64) increase in F&V intake, respectively. To our knowledge, no other studies have examined neighborhood, family, and peer norms and social support simultaneously and in relation to F&V intake. These findings may inform neighborhood interventions and community-level policies to reduce neighborhood disparities in F&V consumption.

The role of issue familiarity and social norms: findings on new college students’ alcohol use intentions

Directory of Open Access Journals (Sweden)

Rajiv N. Rimal

2013-06-01

Full Text Available Background. Scholars in a variety of disciplines are interested in understanding the conditions under which social norms affect human behavior. Following the distinction made between descriptive and injunctive norms by the focus theory of normative conduct, the theory of normative social behavior predicts that the influence of descriptive norms on behavior is moderated by injunctive norms, outcome expectations, and group identity. We extended the theory by testing the proposition that the influence of descriptive norms on behavior would be greater under conditions of greater issue familiarity, defined as the ease with which one can cognitively access the behavior or behavioral issue. Design and Methods. The model was tested in the domain of alcohol consumption intentions by conducting a survey among incoming students (n=719 to a large university in the United States. Data indicated that students in the sample were well representative of the university population. Results. The influence of descriptive norms on behavioral intentions was moderated by issue familiarity, as predicted. Familiarity was a facilitator of behavior: the influence of descriptive norms on behavioral intentions was greater under conditions of high, rather than low, familiarity. The overall model explained 53% of the variance in alcohol consumption intentions. Conclusions. Public health interventions promoting health behaviors need to take into account the extent to which the behaviors are familiar to the target audience. The influence of norms appears to be weaker when the behavior is unfamiliar or novel. Implications for theory and interventions for reducing alcohol consumption are discussed.

The Minho Word Pool: Norms for imageability, concreteness, and subjective frequency for 3,800 Portuguese words.

Science.gov (United States)

Soares, Ana Paula; Costa, Ana Santos; Machado, João; Comesaña, Montserrat; Oliveira, Helena Mendes

2017-06-01

Words are widely used as stimuli in cognitive research. Because of their complexity, using words requires strict control of their objective (lexical and sublexical) and subjective properties. In this work, we present the Minho Word Pool (MWP), a dataset that provides normative values of imageability, concreteness, and subjective frequency for 3,800 (European) Portuguese words-three subjective measures that, in spite of being used extensively in research, have been scarce for Portuguese. Data were collected with 2,357 college students who were native speakers of European Portuguese. The participants rated 100 words drawn randomly from the full set for each of the three subjective indices, using a Web survey procedure (via a URL link). Analyses comparing the MWP ratings with those obtained for the same words from other national and international databases showed that the MWP norms are reliable and valid, thus providing researchers with a useful tool to support research in all neuroscientific areas using verbal stimuli. The MWP norms can be downloaded along with this article or from http://p-pal.di.uminho.pt/about/databases .

Impact of alcohol checks and social norm on driving under the influence of alcohol (DUI).

Science.gov (United States)

Meesmann, Uta; Martensen, Heike; Dupont, Emmanuelle

2015-07-01

This study investigated the influence of alcohol checks and social norm on self-reported driving under the influence of alcohol above the legal limit (DUI). The analysis was based on the responses of 12,507 car drivers from 19 European countries to the SARTRE-4 survey (2010). The data were analysed by means of a multiple logistic regression-model on two levels: (1) individual and (2) national level. On the individual level the results revealed that driving under the influence (DUI) was positively associated with male gender, young age (17-34), personal experience with alcohol checks, the perceived likelihood of being checked for alcohol, perceived drunk driving behaviour of friends (social norm) and was negatively associated with higher age (55+). On a national level, the results showed a negative association with a lower legal alcohol limit (BAC 0.2g/l compared with BAC 0.5g/l) and the percentage of drivers checked for alcohol. DUI was positively associated with the percentage of respondents in the country that reported that their friends drink and drive (social norm). The comparison of the results obtained on national and individual levels shows a paradoxical effect of alcohol checks: Countries with more alcohol checks show lower DUI (negative association) but respondents who have been personally checked for alcohol show a higher chance of DUI (positive association). Possible explanations of this paradox are discussed. The effects of the social norm variable (perceived drunk driving behaviour of friends) are positively associated with DUI on both levels. Copyright © 2015 Elsevier Ltd. All rights reserved.

Influencing College Student Drinking Intentions With Social Norms and Self-Schema Matched Messages: Differences Between Low and High Self-Monitors.

Science.gov (United States)

Miller, Megan M; Brannon, Laura A

2015-01-01

College students were exposed to either a self-schema matched message (emphasizing how binge drinking is inconsistent with personal values) or a social norms message (highlighting the true normative drinking behavior of peers). As predicted, low self-monitors intended to drink significantly less alcohol if they received the self-schema matched message versus the social norms message, and high self-monitors intended to drink less if they received the social norms message versus a self-schema message. While previous research supports both techniques for marketing responsible college student drinking, the current results suggest that each method may be especially effective for certain audiences.

Understanding maternal dietary choices during pregnancy: The role of social norms and mindful eating.

Science.gov (United States)

Hutchinson, A D; Charters, M; Prichard, I; Fletcher, C; Wilson, C

2017-05-01

Serious health complications associated with excessive weight have been documented for pregnant women and their babies during pregnancy, birth and beyond. Whilst research has focused on identifying particular foods that can be either detrimental or essential for the developing baby, pregnant women's food choices are likely determined by broader considerations. This study examined social influences as represented in reports of descriptive and injunctive social norms related to healthy eating during pregnancy, and individual differences in mindfulness while eating, as important potential correlates of pregnant women's self-reported diet. Pregnant women (N = 139) completed a questionnaire that measured self-reported consumption of healthy and unhealthy foods, descriptive and injunctive norms related to healthy eating during pregnancy and the Mindful Eating Questionnaire (MEQ). Hierarchical multiple regressions were conducted to assess the extent to which norms and mindful eating accounted for variance in consumption of both foods. No significant associations were observed between perceived social norms related to diet during pregnancy and self-reported dietary behaviour. Mindful eating was found to play a role in pregnant women's eating behaviour, with the awareness subscale of the MEQ significantly associated with healthy eating and the emotional subscale associated with unhealthy eating. Age was also associated with consumption of unhealthy foods; younger pregnant women reported consuming more unhealthy snacks and fast food meals. The associations between mindful eating and dietary behaviour suggests that improving mindfulness related to food consumption before and during pregnancy may provide a strategy to address excessive gestational weight gain. Copyright © 2017 Elsevier Ltd. All rights reserved.

The personal norm of reciprocity

NARCIS (Netherlands)

Perugini, M.; Gallucci, M.; Presaghi, F.; Ercolani, A.P.

2002-01-01

Reciprocity is here considered as an internalized social norm, and a questionnaire to measure individual differences in the internalized norm of reciprocity is presented. The questionnaire, Personal Norm of Reciprocity (PNR), measures three aspects of reciprocity: positive reciprocity, negative

Social capital as norms and resources: Focus groups discussing alcohol

DEFF Research Database (Denmark)

Demant, Jakob Johan; Järvinen, Margaretha

2011-01-01

and an effect of their drinking experience. We apply Coleman's micro-oriented perspective on local network mechanisms – with a specific focus on collective norms negotiated in the focus groups – in combination with Bourdieu's definition of social capital as resources. The data used in this article come from......The aim of this article is to analyse the relationship between peer-group social capital and the use of alcohol among young people – as this relationship is expressed in focus group interviews. The main point to be made is that social capital affects alcohol use in two different ways: it incites...... focus group interviews with 18–19-year-old Danes. Read More: http://informahealthcare.com/doi/abs/10.3109/16066351003725776...

Adaptation and perceptual norms

Science.gov (United States)

Webster, Michael A.; Yasuda, Maiko; Haber, Sara; Leonard, Deanne; Ballardini, Nicole

2007-02-01

We used adaptation to examine the relationship between perceptual norms--the stimuli observers describe as psychologically neutral, and response norms--the stimulus levels that leave visual sensitivity in a neutral or balanced state. Adapting to stimuli on opposite sides of a neutral point (e.g. redder or greener than white) biases appearance in opposite ways. Thus the adapting stimulus can be titrated to find the unique adapting level that does not bias appearance. We compared these response norms to subjectively defined neutral points both within the same observer (at different retinal eccentricities) and between observers. These comparisons were made for visual judgments of color, image focus, and human faces, stimuli that are very different and may depend on very different levels of processing, yet which share the property that for each there is a well defined and perceptually salient norm. In each case the adaptation aftereffects were consistent with an underlying sensitivity basis for the perceptual norm. Specifically, response norms were similar to and thus covaried with the perceptual norm, and under common adaptation differences between subjectively defined norms were reduced. These results are consistent with models of norm-based codes and suggest that these codes underlie an important link between visual coding and visual experience.

The dominance of norm

Directory of Open Access Journals (Sweden)

Edward L. Rubin

2017-06-01

Full Text Available Objective to revisit the debate about rational choice theory from the legal cultural and historical perspectives. Methods dialectic approach to the cognition of social phenomena allowing to analyze them in their historical development and functioning in the context of the integrity of subjective and objective factors this determines the choice of the research methods systemicstructural formallegal and comparative. Results The first part of this chapter will explain the way in which people in societies different from our own were subject to other motivations in situations where selfinterest would tend to dominate in our society. The reasoning is based on three examples one drawn from the history of Ancient Rome one from the High Middle Ages of the European society and one from a contemporary nonWestern culture. The second part of the chapter analyzes the reason why material selfinterest maximizing became a dominant motivation in the modern Western society. The works on historical sociology attribute this development to Calvinism but this hypothesis suffers from some serious defects. In the article we prove that the modern sensibility resulted from much longeracting trends specifically secularization urbanization and commercialization. The final section of the chapter explores the relationship between the Westrsquos prevailing norm of selfinterest maximization and the particular norms that have been discussed in microeconomic theory. It argues that some of these norms are internal to the prevailing one and are thus explicable in terms of material selfinterest but that others reflect additional norms in the general society that exist alongside and sometimes in competition with the prevailing norm of selfinterest maximization. The historicallybased view that selfinterest maximizing is a prevailing norm rather than a human universal allows these other norms to be acknowledged in a plausible and realistic manner rather than being explained away by a

Age norms, family relationships, and home leaving in Italy

Directory of Open Access Journals (Sweden)

Marco Tosi

2017-01-01

Full Text Available Background: Previous research has shown that social norms have an influence on young adults' life course transitions. However, few studies have explicitly and directly tested the idea that perceived age norms affect the decision to leave the parental home. Objective: I ask whether normative factors are correlated with the decision to leave the family nest in Italy, and whether this association depends on a system of perceived costs and benefits, parental approval of their children's decisions, and the quality of parent-child relationships. Methods: Using the panel component of Family and Social Subjects data (2003 and 2007, logit and multinomial logit models were adopted to analyze the connection between perceived norms and behavior. The Karlson, Holm, and Breen (2012 decomposition method was used to test the relevance of confounding and mediating factors. Results: The findings show that young adults who consider themselves as too young to leave the parental home are less likely to move out of the family nest in order to marry. The interaction between a 'stay' norm, the perceived benefits of leaving home, and parental approval significantly affects the transition to independence. Contribution: In Italy, decision-making about leaving home and getting married is shaped by age norms concerning extended coresidence. Young adults tend to comply with age norms when they perceive that their decision implies benefits and/or a violation will lead to penalties. Perceived parental disapproval reduces the influence of normative factors on individual actual behaviors, which suggests that young adults adhere to norms that are supported by parents.

Social influences among young drivers on talking on the mobile phone while driving.

Science.gov (United States)

Riquelme, Hernan E; Al-Sammak, Fawaz Saleh; Rios, Rosa E

2010-04-01

This study set out to measure the influence of injunctive, subjective, verbal, and behavioral norms on talking on a mobile phone while driving. In particular it examines social influences that have been neglected in past research, namely, injunctive norms and explicit verbal and behavioral norms communicated by law enforcers with regard to using a mobile phone when driving. All four types of social norms have rarely been used in studies of this social phenomenon, except for occasional exceptions drawing on Ajzen's theory of planned behavior, which addresses only one: subjective norms. Regression analysis of data collected from young drivers from 217 questionnaires is used to predict the intention of motorists to continue talking on their mobile phones while driving. Selective interaction effects, the purpose of the call, and injunctive and subjective norms were included. The results show that the explicit verbal and behavioral law enforcement norms, the subjective norms, and the interaction of the injunctive norm with the purpose of the call are significant predictors of the unlawful behavior. The results taken together seem to imply that social marketing is likely to encounter difficulty in changing behavior because the subjective norm (what others think I should do) coupled with the lack of enforcement (verbal norms) play important roles in maintaining the unlawful behavior. Moreover, the perception that talking on the mobile phone while driving is acceptable behavior (injunctive norm) in conjunction with the purpose of the call create further challenges to social marketers. The results have implications on policy makers and enforcers. Law enforcers should do their job to prevent the wrong behavior in the first place. In addition, campaigns may be directed to convince the target audience about the false norms and use persuasive communication to emphasize the potential costs of maintaining the unlawful behavior.

Social Norms in the Ancient Athenian Courts

OpenAIRE

Lanni, Adriaan M.

2013-01-01

Ancient Athens was a remarkably peaceful and well-ordered society by both ancient and contemporary standards. Scholars typically attribute Athens’ success to internalized norms and purely informal enforcement mechanisms. This article argues that the formal Athenian court system played a vital role in maintaining order by enforcing informal norms. This peculiar approach to norm enforcement compensated for apparent weaknesses in the state system of coercion. It mitigated the effects of under-e...

Minority Stress, Masculinity, and Social Norms Predicting Gay Men's Health Risk Behaviors

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Hamilton, Christopher J.; Mahalik, James R.

2009-01-01

The authors examined the contributions of the minority stress model, traditional masculine gender roles, and perceived social norms in accounting for gay men's use of alcohol, tobacco, illicit drugs, and risky sexual practices. Three hundred fifteen gay men recruited from listserv communities completed measures assessing internalized homophobia,…

Following family or friends. Social norms in adolescent healthy eating.

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Pedersen, Susanne; Grønhøj, Alice; Thøgersen, John

2015-03-01

It is commonly believed that during adolescence children become increasingly influenced by peers at the expense of parents. To test the strength of this tendency with regards to healthy eating (fruit and vegetable intake), a survey was completed by 757 adolescent-parent dyads. Our theoretical framework builds on social cognitive theory and the focus theory of normative conduct, and data are analysed by means of confirmatory factor analysis and structural equation modelling. The study reveals that when it comes to adolescents' fruit and vegetable intake, parents remain the main influencer, with what they do (descriptive norms) being more important than what they say (injunctive norms). The study contributes to a more comprehensive understanding of what influences adolescent healthy eating, including the social influence of parents and friends, while also taking adolescent self-efficacy and outcome expectations into account. No previous studies have included all these factors in the same analysis. The study has a number of important implications: (1) healthy eating interventions should aim at strengthening self-efficacy and positive outcome expectations among adolescents, (2) the family context should be included when implementing healthy eating interventions and (3) parents' awareness of their influence on their children's healthy eating should be reinforced. Copyright © 2014 Elsevier Ltd. All rights reserved.

Norm, gender, and bribe-giving: Insights from a behavioral game.

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Tian Lan

Full Text Available Previous research has suggested that bribery is more normative in some countries than in others. To understand the underlying process, this paper examines the effects of social norm and gender on bribe-giving behavior. We argue that social norms provide information for strategic planning and impression management, and thus would impact participants' bribe amount. Besides, males are more agentic and focus more on impression management than females. We predicted that males would defy the norm in order to win when the amount of their bribe was kept private, but would conform to the norm when it was made public. To test this hypothesis, we conducted two studies using a competitive game. In each game, we asked three participants to compete in five rounds of creative tasks, and the winner was determined by a referee's subjective judgment of the participants' performance on the tasks. Participants were allowed to give bribes to the referee. Bribe-giving norms were manipulated in two domains: norm level (high vs. low and norm context (private vs. public, in order to investigate the influence of informational and affiliational needs. Studies 1 and 2 consistently showed that individuals conformed to the norm level of bribe-giving while maintaining a relative advantage for economic benefit. Study 2 found that males gave larger bribes in the private context than in the public, whereas females gave smaller bribes in both contexts. We used a latent growth curve model (LGCM to depict the development of bribe-giving behaviors during five rounds of competition. The results showed that gender, creative performance, and norm level all influence the trajectory of bribe-giving behavior.

Norm, gender, and bribe-giving: Insights from a behavioral game.

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Lan, Tian; Hong, Ying-Yi

2017-01-01

Previous research has suggested that bribery is more normative in some countries than in others. To understand the underlying process, this paper examines the effects of social norm and gender on bribe-giving behavior. We argue that social norms provide information for strategic planning and impression management, and thus would impact participants' bribe amount. Besides, males are more agentic and focus more on impression management than females. We predicted that males would defy the norm in order to win when the amount of their bribe was kept private, but would conform to the norm when it was made public. To test this hypothesis, we conducted two studies using a competitive game. In each game, we asked three participants to compete in five rounds of creative tasks, and the winner was determined by a referee's subjective judgment of the participants' performance on the tasks. Participants were allowed to give bribes to the referee. Bribe-giving norms were manipulated in two domains: norm level (high vs. low) and norm context (private vs. public), in order to investigate the influence of informational and affiliational needs. Studies 1 and 2 consistently showed that individuals conformed to the norm level of bribe-giving while maintaining a relative advantage for economic benefit. Study 2 found that males gave larger bribes in the private context than in the public, whereas females gave smaller bribes in both contexts. We used a latent growth curve model (LGCM) to depict the development of bribe-giving behaviors during five rounds of competition. The results showed that gender, creative performance, and norm level all influence the trajectory of bribe-giving behavior.

SNMG: a social-level norm-based methodology for macro-governing service collaboration processes

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Gao, Ji; Lv, Hexin; Jin, Zhiyong; Xu, Ping

2017-08-01

In order to adapt to the accelerative open tendency of collaborations between enterprises, this paper proposes a Social-level Norm-based methodology for Macro-Governing service collaboration processes, called SNMG, to regulate and control the social-level visible macro-behaviors of the social individuals participating in collaborations. SNMG not only can remove effectively the uncontrollability hindrance confronted with by open social activities, but also enables across-management-domain collaborations to be implemented by uniting the centralized controls of social individuals for respective social activities. Therefore, this paper provides a brand-new system construction mode to promote the development and large-scale deployment of service collaborations.

A cross-cultural study on emotion expression and the learning of social norms

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Hareli, Shlomo; Kafetsios, Konstantinos; Hess, Ursula

2015-01-01

When we do not know how to correctly behave in a new context, the emotions that people familiar with the context show in response to the behaviors of others, can help us understand what to do or not to do. The present study examined cross-cultural differences in how group emotional expressions (anger, sadness, neutral) can be used to deduce a norm violation in four cultures (Germany, Israel, Greece, and the US), which differ in terms of decoding rules for negative emotions. As expected, in all four countries, anger was a stronger norm violation signal than sadness or neutral expressions. However, angry and sad expressions were perceived as more intense and the relevant norm was learned better in Germany and Israel than in Greece and the US. Participants in Greece were relatively better at using sadness as a sign of a likely norm violation. The results demonstrate both cultural universality and cultural differences in the use of group emotion expressions in norm learning. In terms of cultural differences they underscore that the social signal value of emotional expressions may vary with culture as a function of cultural differences, both in emotion perception, and as a function of a differential use of emotions. PMID:26483744

A cross-cultural study on emotion expression and the learning of social norms.

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Hareli, Shlomo; Kafetsios, Konstantinos; Hess, Ursula

2015-01-01

When we do not know how to correctly behave in a new context, the emotions that people familiar with the context show in response to the behaviors of others, can help us understand what to do or not to do. The present study examined cross-cultural differences in how group emotional expressions (anger, sadness, neutral) can be used to deduce a norm violation in four cultures (Germany, Israel, Greece, and the US), which differ in terms of decoding rules for negative emotions. As expected, in all four countries, anger was a stronger norm violation signal than sadness or neutral expressions. However, angry and sad expressions were perceived as more intense and the relevant norm was learned better in Germany and Israel than in Greece and the US. Participants in Greece were relatively better at using sadness as a sign of a likely norm violation. The results demonstrate both cultural universality and cultural differences in the use of group emotion expressions in norm learning. In terms of cultural differences they underscore that the social signal value of emotional expressions may vary with culture as a function of cultural differences, both in emotion perception, and as a function of a differential use of emotions.

A cross-cultural study on emotion expression and the learning of social norms

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Shlomo eHareli

2015-10-01

Full Text Available When we do not know how to correctly behave in a new context, the emotions that people familiar with the context show in response to the behaviors of others, can help us understand what to do or not to do. The present study examined cross-cultural differences in how group emotional expressions (anger, sadness, neutral can be used to deduce a norm violation in four cultures (Germany, Israel, Greece and the US, which differ in terms of decoding rules for negative emotions. As expected, in all four countries, anger was a stronger norm violation signal than sadness or neutral expressions. However, angry and sad expressions were perceived as more intense and the relevant norm was learned better in Germany and Israel than in Greece and the US. Participants in Greece were relatively better at using sadness as a sign of a likely norm violation. The results demonstrate both cultural universality and cultural differences in the use of group emotion expressions in norm learning. In terms of cultural differences they underscore that the social signal value of emotional expressions may vary with culture as a function of cultural differences, both in emotion perception, and as a function of a differential use of emotions.

Social Norms and Financial Incentives to Promote Employees’ Healthy Food Choices: A Randomized Controlled Trial

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Thorndike, Anne N.; Riis, Jason; Levy, Douglas E.

2016-01-01

Population-level strategies to improve healthy food choices are needed for obesity prevention. We conducted a randomized controlled trial of 2,672 employees at Massachusetts General Hospital who were regular customers of the hospital cafeteria with all items labeled green (healthy), yellow (less healthy), or red (unhealthy) to determine if social norm (peer-comparison) feedback with or without financial incentives increased employees’ healthy food choices. Participants were randomized in 2012 to three arms: 1) monthly letter with social norm feedback about healthy food purchases, comparing employee to “all” and to “healthiest” customers (feedback-only); 2) monthly letter with social norm feedback plus small financial incentive for increasing green purchases (feedback-incentive); or 3) no contact (control). The main outcome was change in proportion of green-labeled purchases at end of 3-month intervention. Post-hoc analyses examined linear trends. At baseline, the proportion of green-labeled purchases (50%) did not differ between arms. At end of the 3-month intervention, the percentage increase in green-labeled purchases was larger in the feedback-incentive arm compared to control (2.2% vs. 0.1%, P=0.03), but the two intervention arms were not different. The rate of increase in green-labeled purchases was higher in both feedback-only (P=0.04) and feedback-incentive arms (P=0.004) compared to control. At end of a 3-month wash-out, there were no differences between control and intervention arms. Social norms plus small financial incentives increased employees’ healthy food choices over the short-term. Future research will be needed to assess the impact of this relatively low-cost intervention on employees’ food choices and weight over the long-term. Trial Registration: Clinical Trials.gov NCT01604499 PMID:26827617

Influence of community social norms on spousal violence: a population-based multilevel study of Nigerian women.

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Linos, Natalia; Slopen, Natalie; Subramanian, S V; Berkman, Lisa; Kawachi, Ichiro

2013-01-01

We examined whether social norms toward spousal violence in Nigeria, at the state level, are associated with a woman's exposure to physical and sexual violence perpetrated by her husband. Using data from the 2008 Demographic and Health Survey, we fit four 3-level random intercepts models to examine contextual factors associated with spousal violence while accounting for individual-level predictors. Of the 18,798 ever-married Nigerian women in our sample, 18.7% reported exposure to spousal sexual or physical violence. The prevalence was geographically patterned by state and ranged from 3% to 50%. Permissive state-level social norms toward spousal violence were positively associated with a woman's report of physical and sexual violence perpetrated by her husband (odds ratio [OR] = 1.80; 95% confidence interval [CI] = 1.17, 2.77), after adjusting for individual-level characteristics. A number of individual-level variables were significantly associated with victimization, including a woman's accepting beliefs toward spousal violence (OR = 1.11; 95% CI = 1.09, 1.14). Women living in states with Sharia law were less likely to report spousal violence (OR = 0.58; 95% CI = 0.35, 0.95). Efforts to end violence against women, particularly spousal violence, should consider broader social and contextual determinants of violence including social norms.

Expanding the psychosocial work environment: workplace norms and work-family conflict as correlates of stress and health.

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Hammer, Tove Helland; Saksvik, Per Øystein; Nytrø, Kjell; Torvatn, Hans; Bayazit, Mahmut

2004-01-01

This study examined the contributions of organizational level norms about work requirements and social relations, and work-family conflict, to job stress and subjective health symptoms, controlling for Karasek's job demand-control-support model of the psychosocial work environment, in a sample of 1,346 employees from 56 firms in the Norwegian food and beverage industry. Hierarchical linear modeling analyses showed that organizational norms governing work performance and social relations, and work-to-family and family-to-work conflict, explained significant amounts of variance for job stress. The cross-level interaction between work performance norms and work-to-family conflict was also significantly related to job stress. Work-to-family conflict was significantly related to health symptoms, but family-to-work conflict and organizational norms were not.

Do Social Networks Improve Chinese Adults' Subjective Well-being?

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Lei, Xiaoyan; Shen, Yan; Smith, James P; Zhou, Guangsu

2015-12-01

This paper studies relationships between social networks, health and subjective well-being (SWB) using nationally representative data of the Chinese Population-the Chinese Family Panel Studies (CFPS). Our data contain SWB indicators in two widely used variants-happiness and life-satisfaction. Social network variables used include kinship relationships measured by marital status, family size, and having a genealogy; ties with friends/relatives/neighbors measured by holiday visitation, frequency of contacts, and whether and value gifts given and received; total number and time spent in social activities, and engagement in organizations including the communist party, religious groups, and other types. We find that giving and receiving gifts has a larger impact on SWB than either just giving or receiving them. Similarly the number of friends is more important than number of relatives, and marriage is associated with higher levels of SWB. Time spent in social activities and varieties of activities both matter for SWB but varieties matter more. Participation in organizations is associated with higher SWB across such diverse groups as being a member of the communist party or a religious organization. China represents an interesting test since it is simultaneously a traditional society with long-established norms about appropriate social networks and a rapidly changing society due to substantial economic and demographic changes. We find that it is better to both give and receive, to engage in more types of social activities, and that participation in groups all improve well-being of Chinese people.

Self-Reported Health and Gender: The Role of Social Norms

OpenAIRE

Caroli, Eve; Weber-Baghdiguian, Lexane

2016-01-01

We investigate the role of social norms in accounting for differences in self-reported health as reported by men and women. Using the European Working Conditions Survey (EWCS, 2010), we first replicate the standard result that women report worse health than men, whatever the health outcome we consider – i.e. general self-assessed health but also more specific symptoms such as skin problems, backache, muscular pain in upper and lower limbs, headache and eyestrain, stomach ache, respiratory dif...

Lisbon Symbol Database (LSD): Subjective norms for 600 symbols.

Science.gov (United States)

Prada, Marília; Rodrigues, David; Silva, Rita R; Garrido, Margarida V

2016-12-01

This article presents subjective rating norms for a new set of 600 symbols, depicting various contents (e.g., transportation, technology, and leisure activities) that can be used by researchers in different fields. Symbols were evaluated for aesthetic appeal, familiarity, visual complexity, concreteness, valence, arousal, and meaningfulness. The normative data were obtained from 388 participants, and no gender differences were found. Descriptive results (means, standard deviations, and confidence intervals) for each symbol in each dimension are presented. Overall, the dimensions were highly correlated. Additionally, participants were asked to briefly describe the meaning of each symbol. The results indicate that the present symbol set is varied, allowing for the selection of exemplars with different levels on the seven examined dimensions. This set of symbols constitutes a tool with potential for research in different areas. The database with all of the symbols is available as supplemental materials.

Consumer Preferences for Local Food: Testing an Extended Norm Taxonomy

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Julius Wenzig

2018-04-01

Full Text Available Consumer attitudes toward consuming and buying locally produced food are well studied. By contrast, the topic of consumer preferences for local food, with a special emphasis on the role of norms, still lacks empirical evidence. To study the influence of norms and morals on the intention to buy local food products, a quantitative study (N = 327 focusing on external social and internalized moral norms was conducted using the constructs of the theory of planned behavior in combination with an extended norm taxonomy and the perceived consumer effectiveness measure. The norm constructs consisted of two different personal norms, integrated and introjected, and two social norms, descriptive and injunctive. In a factor analysis, two factors for social norms but only one for personal norms were obtained. Multiple regressions explained 50 percent of the variance in intentions and 29 percent of the variance in past behavior. Norm constructs were proven important in the model, as personal norms had the largest effect among all constructs on intentions, and descriptive norms strongly influenced past behavior. An additional mediation analysis showed that personal norms were internalized social injunctive norms and that intentions mediated the relationship between all constructs. The implications of the findings and recommendations for future research are given accordingly.

Modeling social norms increasingly influences costly sharing in middle childhood.

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House, Bailey R; Tomasello, Michael

2018-07-01

Prosocial and normative behavior emerges in early childhood, but substantial changes in prosocial behavior in middle childhood may be due to it becoming integrated with children's understanding of what is normative. Here we show that information about what is normative begins influencing children's costly sharing in middle childhood in a sample of 6- to 11-year-old German children. Information about what is normative was most influential when indicating what was "right" (i.e., "The right thing is to choose this"). It was less influential when indicating what was prescribed by a rule (i.e., "There is a rule that says to choose this") or when it indicated what the majority of people do (i.e., "Most people choose this"). These findings support the idea that middle childhood is when social norms begin to shape children's costly sharing and provide insight into the psychological foundations of the relationship between norms and prosocial behavior. Copyright © 2018 Elsevier Inc. All rights reserved.

Endorsement of sexist ideology in Taiwan and the United States: social dominance orientation, right-wing authoritarianism, and deferential family norms.

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Lee, I-Ching

2013-01-01

Despite close relationships between men and women in daily lives, gender inequality is ubiquitous and often supported by sexist ideology. The understanding of potential bases of sexist ideology is thus important. According to Duckitt's dual-process model (2001), different worldviews may explain different types of sexist ideology. Individuals who hold a "competitive world" worldview tend to endorse group-based dominance. This lends itself to the endorsement of hostile sexism, because hostile sexism is an obvious form of male dominance. Conversely, individuals who hold a "dangerous world" worldview tend to adhere to social cohesion, collective security, and social traditions. This lends itself to the endorsement of benevolent sexism, because benevolent sexism values women who conform to gender norms. As predicted by Duckitt's model, research has shown that social dominance orientation, a general orientation towards the endorsement of group-based dominance, is closely associated with hostile sexism. Furthermore, right-wing authoritarianism, which measures adherence to social traditions, is closely associated with benevolent sexism. Due to the interdependent nature of gender relationships, the current research proposed that a relationship-based belief in hierarchy, deferential family norms, and norms depicting proper manners among family members should predict the endorsement of hostile and benevolent sexism, after controlling for social dominance orientation and right-wing authoritarianism. As predicted, according to student samples collected in Taiwan and the US, the endorsement of deferential family norms predicted the endorsement of hostile sexism and of benevolent sexism, respectively. In addition, among men and women, social dominance orientation predicted hostile sexism more strongly (as opposed to benevolent sexism), whereas right-wing authoritarianism predicted benevolent sexism more strongly (as opposed to hostile sexism). Implications regarding relationship

Russia needs the Subjective Philosophy

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S. Z. Gontcharov

2012-01-01

Full Text Available Based on the comparative analysis of different kinds of philosophic thinking, the paper reveals the advantages of subjective philosophy – the most adequate universal essentiality of socialized human being, opening the prospects for Russia as the creative society of cultural spontaneous activity. Objective principle of thinking is limited by the logic of outward definition. According to the above logic, people are regarded as tiny parts of social mechanism, the objects of manipulation. Separating action from spontaneous activity, object changes from self-alteration of human subject, executive functions from norm-creating ones brings about alienated practices and such social situation that makes individuals perceive their own existence as alien non- existence, or opposing existence.Subjectivity is a form of social activity regarding individuals and groups according to their ability in self-definition, self-organizing, self-control, norm-creating, as well as their actual rights and duties in social spheres of needs and objectives, and their feasible power over forces of nature and society. Subjective philosophy perceives the material production as the means for cultivating wholesome and spontaneously active individuals due to educational fundamentality and cultural prosperity. Accordingly, accumulation of capital turns into accumulation of culture and personal creativity growth. The results of the undertaken analysis and its conclusions can be implemented in developing creative anthropological bases for philosophy, pedagogy, psychology, economics, political science, as well as the relating discipline teaching. 

Healthcare services consumer behavior in the light of social norms influence

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Daniel Adrian GÂRDAN

2015-03-01

Full Text Available Healthcare services consumers’ behavior represents an multidimensional concept, that implies the cumulative effects of different factors. The process of consumption is very different and complex in the case of healthcare services due to the nature of the needs and consumption motivations on one hand and because of the complexity of the services itself on the other hand. Amongst the factors that are influencing the consumer’s behaviour, the social ones represent a particular type. In the case of healthcare services this is because the social interactions of the patients can contribute to their own perception regarding the post consumption satisfaction, or can influence the buying decision in the first place. The influence of social factors can be analysed on multiple layers – from the effect of the affiliation and adhesion groups to the effect of social norms and regulations.

How norm violations shape social hierarchies : Those who stand on top block norm violators from rising up

NARCIS (Netherlands)

Stamkou, E.; van Kleef, G.A.; Homan, A.C.; Galinsky, A.D.

2016-01-01

Norm violations engender both negative reactions and perceptions of power from observers. We addressed this paradox by examining whether observers’ tendency to grant power to norm followers versus norm violators is moderated by the observer’s position in the hierarchy. Because norm violations

Sexual orientation, minority stress, social norms, and substance use among racially diverse adolescents.

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Mereish, Ethan H; Goldbach, Jeremy T; Burgess, Claire; DiBello, Angelo M

2017-09-01

Sexual minority adolescents are more likely than their heterosexual peers to use substances. This study tested factors that contribute to sexual orientation disparities in substance use among racially and ethnically diverse adolescents. Specifically, we examined how both minority stress (i.e., homophobic bullying) and social norms (i.e., descriptive and injunctive norms) may account for sexual orientation disparities in recent and lifetime use of four substances: tobacco, alcohol, marijuana, and prescription drugs. A probability sample of middle and high school students (N=3012; aged 11-18 years old; 71.2% racial and ethnic minorities) using random cluster methods was obtained in a mid-size school district in the Southeastern United States. Sexual minority adolescents were more likely than heterosexual adolescents to use substances, experience homophobic bullying, and report higher descriptive norms for close friends and more permissive injunctive norms for friends and parents. While accounting for sociodemographic characteristics, multiple mediation models concurrently testing all mediators indicated that higher descriptive and more permissive injunctive norms were significant mediators of the associations between sexual orientation and recent and lifetime use of the four substances, whereas homophobic bullying was not a significant mediator of the associations between sexual orientation and recent and lifetime use of any of the substances. Descriptive and injunctive norms, in conjunction with minority stress, are important to consider in explaining sexual orientation disparities in substance use among racially diverse adolescents. These results have implications for substance use interventions among sexual minority adolescents. Copyright © 2017 Elsevier B.V. All rights reserved.

The predictive effect of empathy and social norms on adolescents' implicit and explicit stigma responses.

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Silke, Charlotte; Swords, Lorraine; Heary, Caroline

2017-11-01

Research indicates that adolescents who experience mental health difficulties are frequently stigmatised by their peers. Stigmatisation is associated with a host of negative social and psychological effects, which impacts a young person's well-being. As a result, the development of effective anti-stigma strategies is considered a major research priority. However, in order to design effective stigma reduction strategies, researchers must be informed by an understanding of the factors that influence the expression of stigma. Although evidence suggests that empathy and social norms have a considerable effect on adolescents' social attitudes and behaviours, research has yet to examine whether these factors significantly influence adolescents' responses toward their peers with mental health difficulties. Thus, this study aims to examine whether empathy (cognitive and affective) and peer norms (descriptive and injunctive) influence adolescents' implicit and explicit stigmatising responses toward peers with mental health problems. A total of 570 (221 male and 348 female; 1 non-specified) adolescents, aged between 13 and 18 years (M = 15.51, SD = 1.13), participated in this research. Adolescents read vignettes describing male/female depressed and 'typically developing' peers. Adolescents answered questions assessing their stigmatising responses toward each target, as well as their empathic responding and normative perceptions. A sub-sample of participants (n=173) also completed an IAT assessing their implicit stigmatising responses. Results showed that descriptive norms exerted a substantial effect on adolescents' explicit responses. Cognitive empathy, affective empathy and injunctive norms exerted more limited effects on explicit responses. No significant effects were observed for implicit stigma. Overall, empathy was found to have limited effects on adolescents' explicit and implicit stigmatising responses, which may suggest that other contextual variables moderate the

Individual, Country and Societal Cluster Differences on Measures of Personality, Attitudes, Values, and Social Norms

Science.gov (United States)

Stankov, Lazar

2011-01-01

This study investigated cross-cultural differences on 38 subscales from 4 major domains--personality, social attitudes, values, and social norms. These scales were administered to participants who took the Test of English as a Foreign Language[TM] (TOEFL[R], N = 1,600) and U.S. college students (N = 429). Total variability of each subscale was…

Promoting Social Norms for Scientific Discourse: Planning Decisions of an Urban Elementary Teacher

Science.gov (United States)

Mangiante, Elaine Silva

2015-01-01

This case study examined planning decisions made and challenges faced by an elementary teacher in a high-poverty urban district to promote students' adoption of social norms of interaction for scientific discourse. Through interviews, document analyses, and observations during a science unit, the findings indicated that the teacher's planning…

College Student Alcohol Use and Abuse: Social Norms, Health Beliefs, and Selected Socio-Demographic Variables as Explanatory Factors

Science.gov (United States)

Champion, Denisha A.; Lewis, Todd F.; Myers, Jane E.

2015-01-01

The U.S. Surgeon General described college alcohol abuse as the most significant public health concern on university campuses (DHHS, 2007). Social norms have been identified as a strong predictor of college drinking and yet programs based on norms have had limited effectiveness in changing drinking behavior. Other theoretical explanations, such as…

Grammar of Difference? the Dutch Colonial State, Labour Policies, and Social Norms on Work and Gender, c.1800-1940

NARCIS (Netherlands)

Nederveen Meerkerk, van Elise

2016-01-01

This article investigates developments in labour policies and social norms on gender and work from a colonial perspective. It aims to analyse the extent to which state policies and societal norms influenced gendered labour relations in the Netherlands and its colony, the Netherlands Indies

Friends' Alcohol-Related Social Networking Site Activity Predicts Escalations in Adolescent Drinking: Mediation by Peer Norms.

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Nesi, Jacqueline; Rothenberg, W Andrew; Hussong, Andrea M; Jackson, Kristina M

2017-06-01

Adolescents' increased use of social networking sites (SNS) coincides with a developmental period of heightened risk for alcohol use initiation. However, little is known regarding associations between adolescents' SNS use and drinking initiation nor the mechanisms of this association. This study examined longitudinal associations among adolescents' exposure to friends' alcohol-related SNS postings, alcohol-favorable peer injunctive norms, and initiation of drinking behaviors. Participants were 658 high-school students who reported on posting of alcohol-related SNS content by self and friends, alcohol-related injunctive norms, and other developmental risk factors for alcohol use at two time points, 1 year apart. Participants also reported on initiation of three drinking behaviors: consuming a full drink, becoming drunk, and heavy episodic drinking (three or more drinks per occasion). Probit regression analyses were used to predict initiation of drinking behaviors from exposure to alcohol-related SNS content. Path analyses examined mediation of this association by peer injunctive norms. Exposure to friends' alcohol-related SNS content predicted adolescents' initiation of drinking and heavy episodic drinking 1 year later, controlling for demographic and known developmental risk factors for alcohol use (i.e., parental monitoring and peer orientation). In addition, alcohol-favorable peer injunctive norms statistically mediated the relationship between alcohol-related SNS exposure and each drinking milestone. Results suggest that social media plays a unique role in contributing to peer influence processes surrounding alcohol use and highlight the need for future investigative and preventive efforts to account for adolescents' changing social environments. Copyright © 2017 Society for Adolescent Health and Medicine. Published by Elsevier Inc. All rights reserved.

Effects of Achievement Motivation, Social Identity, and Peer Group Norms on Academic Conformity

Science.gov (United States)

Masland, Lindsay C.; Lease, A. Michele

2013-01-01

This study investigated whether academic achievement motivation and social identity explain variation in children's conformity to positive academic behaviors (n = 455 children in grades three through five). Structural equation modeling suggested that academic value and peer group academic norms were positively related to academic conformity.…

The consequences of the heterosexual norm

Directory of Open Access Journals (Sweden)

Anna Johansson

2008-04-01

Full Text Available Librarians may exclude people accidentally. This is so because there is a widespread use of classifications and subject headings reflecting the heterosexual norm. Critical classification theory tackles this norm for the reason that it affects the retrieval of gay literature. In order to allow a reconsideration of this exclusive practice in the LIS community I challenge two main questions: Firstly, how does the heterosexual norm appear in classification systems and subject headings lists? And secondly, what are the consequences of that practice for the retrieval of gay literature?This paper focuses on the professional practise in Swedish public libraries. If subject cataloguing prevents Lesbians, Gays, Bisexuals and Transgender (LGBT finding their literatures, then Swedish public libraries are upholders of the exclusive heterosexual norm in society.

To Think or Not to Think:The Effect of Cognitive Deliberation on the Influence of Injunctive Versus Descriptive Social Norms

NARCIS (Netherlands)

Melnyk, V.; Herpen, van E.; Fischer, A.R.H.; Trijp, van H.C.M.

2011-01-01

Consumers can process information containing social norms at different cognitive deliberation levels. This paper investigates the effect of cognitive deliberation for both descriptive and injunctive norms. The experimental study examines the consequences for attitudes and behavioral intentions of

Networking for philanthropy: increasing volunteer behavior via social networking sites.

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Kim, Yoojung; Lee, Wei-Na

2014-03-01

Social networking sites (SNSs) provide a unique social venue to engage the young generation in philanthropy through their networking capabilities. An integrated model that incorporates social capital into the Theory of Reasoned Action is developed to explain volunteer behavior through social networks. As expected, volunteer behavior was predicted by volunteer intention, which was influenced by attitudes and subjective norms. In addition, social capital, an outcome of the extensive use of SNSs, was as an important driver of users' attitude and subjective norms toward volunteering via SNSs.

Breadwinning Moms, Caregiving Dads: Double Standard in Social Judgments of Gender Norm Violators

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Gaunt, Ruth

2013-01-01

This study explores the role of gender ideologies in moderating social judgments of gender norm violators. Three hundred and eleven participants evaluated a male or a female target who was either a primary breadwinner or a primary caregiver. Attributions of personal traits, moral emotions, and marital emotions were examined. Results showed that…

The Institutional System of Economic Agents’ Social Responsibility

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Frolova Elena, A.

2015-12-01

Full Text Available In this paper it was made an attempt to analyse the main characteristics of the institutional system of economic agents social responsibility. The institutional system can be described as a complex of norms, rules, regulations and enforcement mechanisms in the context of interactions and communications of economic agents. The institutional nature of social responsibility allow to solve social dilemmas through the internalization of social responsibility norms and creating social value orientations, which are determine the prosocial behaviour of economic agents. The institutional system of social responsibility was described from the methodological institutionalism point of view. Analysing this phenomenon we are required to develop research on the objects of this system (norms, regulations, behaviour, on the subjects of this system (persons, business, government and on the institutional mechanisms (internalization of social responsibility norms, promoting prosocial behaviour, adaptation and transformation of the social responsibility norms aimed to ensure the understanding of origin and significance of social responsibility for modern society.

Norms as Group-Level Constructs: Investigating School-Level Teen Pregnancy Norms and Behaviors.

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Mollborn, Stefanie; Domingue, Benjamin W; Boardman, Jason D

2014-09-01

Social norms are a group-level phenomenon, but past quantitative research has rarely measured them in the aggregate or considered their group-level properties. We used the school-based design of the National Longitudinal Study of Adolescent Health to measure normative climates regarding teen pregnancy across 75 U.S. high schools. We distinguished between the strength of a school's norm against teen pregnancy and the consensus around that norm. School-level norm strength and dissensus were strongly (r = -0.65) and moderately (r = 0.34) associated with pregnancy prevalence within schools, respectively. Normative climate partially accounted for observed racial differences in school pregnancy prevalence, but norms were a stronger predictor than racial composition. As hypothesized, schools with both a stronger average norm against teen pregnancy and greater consensus around the norm had the lowest pregnancy prevalence. Results highlight the importance of group-level normative processes and of considering the local school environment when designing policies to reduce teen pregnancy.

The conflict of social norms may cause the collapse of cooperation: indirect reciprocity with opposing attitudes towards in-group favoritism.

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Matsuo, Tadasu; Jusup, Marko; Iwasa, Yoh

2014-04-07

Indirect reciprocity is a cooperation maintaining mechanism based on the social evaluation of players. Here, we consider the case of a group in which two social norms with opposing attitudes towards in-group favoritism are mixed. One norm, called Bushido (the way of warriors), regards cooperation with outsiders as betrayal, whereas the second norm, called Shonindo (the way of merchants), regards cooperation with outsiders as desirable. Each member of the group, irrespective of being a Bushido or a Shonindo player, is evaluated in two different ways and assigned two different labels: "ally" or "enemy" according to the Bushido evaluation; "good" or "bad" according to the Shonindo evaluation. These labels change in response to the action taken (cooperation or defection) when acting as a donor, as well as the label attached to the recipient. In addition to Bushido players, who cooperate with an ally and defect from an enemy, and Shonindo players, who cooperate with a good recipient and defect from a bad recipient, the group contains a third kind of players--unconditional defectors. The fractions of the three types of players follow the replicator dynamics. If the probability of interacting with outsiders is small, and if the cost-to-benefit ratio of cooperation is low, we observe several important patterns. Each social norm is able to maintain a high level of cooperation when dominant. Bushido and Shonindo players evaluate each other unfavorably and engage in a severe conflict. In the end, only one norm permeates the whole group driving the other to the extinction. When both social norms are equally effective, a rare occurrence of unconditional defectors may lead to a successful invasion. Copyright © 2014 Elsevier Ltd. All rights reserved.

The GOOD life: Study protocol for a social norms intervention to reduce alcohol and other drug use among Danish adolescents

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Christiane Stock

2016-08-01

Full Text Available Abstract Background It is currently unknown if school-based social norms interventions are effective in preventing harmful alcohol consumption and other drug use among adolescents in Denmark. This paper describes the social norms-based programme The GOOD life and the design of a cluster-randomized controlled trial to test its effectiveness. Methods/Design The intervention The GOOD life is composed of three social norms components representing three different communication channels, namely face-to-face communication (normative feedback session, print communication (posters and interactive media (web application. The intervention period of 8 weeks is preceded and followed by data collection, with the follow-up taking place 3 months after baseline. Public schools in the Region of Southern Denmark with grades 8 and 9 are invited to participate in the study and participating schools are randomly allocated to either intervention or control schools. The aim is to recruit a total of 39 schools and a sample of 1.400 pupils for the trial. An online questionnaire is conducted to examine the use of alcohol, tobacco and marijuana as well as the perceived frequency of use among peers of their own grade, which is measured before and after the intervention. Baseline data is used to develop social norms messages which are included in the three intervention components. Primary outcomes are binge drinking (more than 5 units at one occasion and perceived frequency of binge drinking among peers, while smoking, marijuana use and alcohol-related harm will be assessed as secondary outcomes. Discussion The GOOD life study will provide necessary insights on descriptive and injunctive norms regarding alcohol and other drug use among Danish adolescents. In addition, it will provide new knowledge and insight on the feasibility, implementation context and effectiveness of a newly developed social norms intervention in the Danish school context. Trial registration Date of

When Societal Norms and Social Identity Collide: the Race Talk Dilemma for Racial Minority Children

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Pauker, Kristin; Apfelbaum, Evan P.; Spitzer, Brian

2015-01-01

Racial minorities face a unique “race talk” dilemma in contemporary American society: their racial background is often integral to their identity and how others perceive them, yet talk of race is taboo. This dilemma highlights the conflict between two fundamental social processes: social identity development and social norm adherence. To examine how, and with what costs, this dilemma is resolved, 9–12-year-old Latino, Asian, Black, and White children (n=108) completed a photo identification t...

Shopper marketing nutrition interventions: Social norms on grocery carts increase produce spending without increasing shopper budgets

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Collin R. Payne

2015-01-01

Conclusions: Descriptive and provincial social norm messages (i.e., on grocery cart placards may be an overlooked tool to increase produce demand without decreasing store profitability and increasing shopper budgets.

Norms and customs: causally important or causally impotent?

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Jones, Todd

2010-01-01

In this article, I argue that norms and customs, despite frequently being described as being causes of behavior in the social sciences and ordinary conversation, cannot really cause behavior. Terms like "norms" and the like seem to refer to philosophically disreputable disjunctive properties. More problematically, even if they do not, or even if there can be disjunctive properties after all, I argue that norms and customs still cannot cause behavior. The social sciences would be better off without referring to properties like norms and customs as if they could be causal.

Alcohol prevention on college campuses: the moderating effect of the alcohol environment on the effectiveness of social norms marketing campaigns.

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Scribner, Richard A; Theall, Katherine P; Mason, Karen; Simonsen, Neal; Schneider, Shari Kessel; Towvim, Laura Gomberg; DeJong, William

2011-03-01

Evaluations of social norms marketing campaigns to reduce college student drinking have produced conflicting results. This study examines whether the effectiveness of such campaigns may be moderated by on-premise alcohol outlet density in the surrounding community. Multilevel analyses were conducted of student survey responses (N= 19,838) from 32 U.S. colleges that took part in one of two 4-year randomized, controlled trials completed for the Social Norms Marketing Research Project (SNMRP). In the models, students by year were nested within treatment (n = 16) and control group (n = 16) campuses, which were characterized by the on-premise outlet density in their surrounding community. The moderating effect of outlet density was introduced into the models as an interaction between the treatment effect (i.e., the effect of the social norms marketing campaigns over time) and outlet density. The models were also stratified by campus alcohol outlet density (high vs. low) to examine the effect of the intervention in each type of setting. There was a significant interaction between the treatment effect and on-premise alcohol outlet density for one of the drinking outcomes targeted by the SNMRP intervention, the number of drinks when partying, and marginal evidence of interaction effects for two other outcomes, maximum recent consumption and a composite drinking scale. In stratified analyses, an intervention effect was observed for three of the four outcomes among students from campuses with lower on-premise alcohol outlet density, whereas no intervention effect was observed among students from campuses with higher on-premise alcohol outlet density. The findings suggest that the campus alcohol environment moderates the effect of social norms marketing interventions. Social norms marketing intervention may be less effective on campuses with higher densities of on-sale alcohol outlets.

Social norms, trust and control of power theft in Uganda: Does bulk metering work for MSEs?

International Nuclear Information System (INIS)

Never, Babette

2015-01-01

Power theft is still rampant in many developing countries. Governments and utility providers tend to favor technical solutions, neglecting the socio-economic dimension. This article analyzes the interaction between the socio-economic factors trust, informal social norms, awareness and electricity pricing effect and technical control measures in Uganda. After reforming its power sector, Uganda introduced two technical innovations: bulk metering for micro and small enterprises (MSE) and prepaid metering for households. The bulk metering system imposes a strong form of social control among MSEs. Drawing on semi-structured interviews with 29 MSEs and 16 experts in Uganda, this article shows how well bulk metering works in practice. It finds that trust is key in the relations between electricity user and utility provider, between citizens and government overseeing the energy sector as well as within bulk metering groups of MSEs. The electricity price impacts MSEs' ability to pay and to some extent also their willingness to pay. Finally, power theft used to be accepted as an informal social norm. Change is happening, but is currently undermined by corruption and patronage networks in the energy sector and the political system, impacting people's attitude to compliance – regardless of the privatization of the electricity sector. -- Highlights: •Socio-economic factors impact the control of power theft. •Bulk metering works well for those MSE groups with high trust and information. •Sub-meters need to be available and energy recordings possible. •Prepaid metering more suitable for areas with a lot of social tension. •Long-term norm change and social acceptance depends on perceptions of political economy

Intimate partner violence norms cluster within households: an observational social network study in rural Honduras

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Holly B. Shakya

2016-03-01

Full Text Available Abstract Background Intimate partner violence (IPV is a complex global problem, not only because it is a human rights issue, but also because it is associated with chronic mental and physical illnesses as well as acute health outcomes related to injuries for women and their children. Attitudes, beliefs, and norms regarding IPV are significantly associated with the likelihood of both IPV experience and perpetration. Methods We investigated whether IPV acceptance is correlated across socially connected individuals, whether these correlations differ across types of relationships, and whether social position is associated with the likelihood of accepting IPV. We used sociocentric network data from 831 individuals in rural Honduras to assess the association of IPV acceptance between socially connected individuals across 15 different types of relationships, both within and between households. We also investigated the association between network position and IPV acceptance. Results We found that having a social contact that accepts IPV is strongly associated with IPV acceptance among individuals. For women the clustering of IPV acceptance was not significant in between-household relationships, but was concentrated within households. For men, however, while IPV acceptance was strongly clustered within households, men’s acceptance of IPV was also correlated with people with whom they regularly converse, their mothers and their siblings, regardless of household. We also found that IPV was more likely to be accepted by less socially-central individuals, and that the correlation between a social contact’s IPV acceptance was stronger on the periphery, suggesting that, as a norm, it is held on the periphery of the community. Conclusion Our results show that differential targeting of individuals and relationships in order to reduce the acceptability and, subsequently, the prevalence of IPV may be most effective. Because IPV norms seem to be strongly held

Intimate partner violence norms cluster within households: an observational social network study in rural Honduras.

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Shakya, Holly B; Hughes, D Alex; Stafford, Derek; Christakis, Nicholas A; Fowler, James H; Silverman, Jay G

2016-03-08

Intimate partner violence (IPV) is a complex global problem, not only because it is a human rights issue, but also because it is associated with chronic mental and physical illnesses as well as acute health outcomes related to injuries for women and their children. Attitudes, beliefs, and norms regarding IPV are significantly associated with the likelihood of both IPV experience and perpetration. We investigated whether IPV acceptance is correlated across socially connected individuals, whether these correlations differ across types of relationships, and whether social position is associated with the likelihood of accepting IPV. We used sociocentric network data from 831 individuals in rural Honduras to assess the association of IPV acceptance between socially connected individuals across 15 different types of relationships, both within and between households. We also investigated the association between network position and IPV acceptance. We found that having a social contact that accepts IPV is strongly associated with IPV acceptance among individuals. For women the clustering of IPV acceptance was not significant in between-household relationships, but was concentrated within households. For men, however, while IPV acceptance was strongly clustered within households, men's acceptance of IPV was also correlated with people with whom they regularly converse, their mothers and their siblings, regardless of household. We also found that IPV was more likely to be accepted by less socially-central individuals, and that the correlation between a social contact's IPV acceptance was stronger on the periphery, suggesting that, as a norm, it is held on the periphery of the community. Our results show that differential targeting of individuals and relationships in order to reduce the acceptability and, subsequently, the prevalence of IPV may be most effective. Because IPV norms seem to be strongly held within households, the household is probably the most logical unit to

Personality predictors of the development of elementary school children's intentions to drink alcohol: the mediating effects of attitudes and subjective norms.

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Hampson, Sarah E; Andrews, Judy A; Barckley, Maureen; Severson, Herbert H

2006-09-01

The authors tested a mediation model in which childhood hostility and sociability were expected to influence the development of intentions to use alcohol in the future through the mediating mechanisms of developing attitudes and norms. Children in 1st through 5th grades (N=1,049) from a western Oregon community participated in a longitudinal study involving 4 annual assessments. Hostility and sociability were assessed by teachers' ratings at the 1st assessment, and attitudes, subjective norms, and intentions were assessed by self-report at all 4 assessments. For both genders, latent growth modeling demonstrated that sociability predicted an increase in intentions to use alcohol over time, whereas hostility predicted initial levels of these intentions. These personality effects were mediated by the development of attitudes and subjective norms, supporting a model wherein childhood personality traits exert their influence on the development of intentions to use alcohol through the development of these more proximal cognitions. ((c) 2006 APA, all rights reserved).

Regulation of NORM industries and NORM residues in Belgium

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Biermans, G.; Dehandschutter, B.; Pepin, S.; Sonck, M. [Federal Agency for Nuclear Control - FANC (Belgium)

2014-07-01

In the Belgian Royal Decree of 20 July 2001, which transposed the EU Directive 96/26/EURATOM (BSS) into national legislation regarding radiation protection regulations, a list of 'work activities involving natural radiation sources' (i.e. NORM industries) was defined based on the concept described in Article 40 of the Directive. These activities are subject to declaration to the Belgian radiation protection authority (Federal Agency for Nuclear Control - FANC). The initial list was subsequently modified by a FANC decree in 2012 to reflect the increased knowledge about NORM in other industrial sectors, most of which have also been added in the recently published New Basic Safety Standards (Directive 2013/53/EURATOM). In March 2013, an additional decree was published by FANC regulating the acceptance of NORM residues by non-radioactive waste treatment facilities. This regulation was fitted within the framework described above by introducing NORM residue treatment into the existing NORM industry list. It introduces generic exemption levels above which the processing or disposal of NORM residues will be considered as a 'work activity' and submitted to declaration according to the Belgian radiation protection regulations. On basis of this declaration, specific acceptance criteria are assigned to the disposal or processing facility. FANC has published technical and methodological guides for the operators of the concerned facilities and industries to facilitate the declaration process, and has recently organized a round-table gathering both NORM industries and waste processing industries to identify the needs, uncertainties and concerns regarding the regulatory control of NORM in Belgium. Document available in abstract form only. (authors)

The Effects of Social Norms on Parents' Reading Behaviour at Home with Their Child

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Colgate, Orla; Ginns, Paul

2016-01-01

Currently, parental involvement research considers parents as individuals, and gives little consideration to them as a collective body, including how, as a group, they might influence each other. This study examined the influence of parent social norms on parents' home reading behaviour with their child. Two quasi-experiments conducted in two…

Prosocial norms as a positive youth development construct: a conceptual review.

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Siu, Andrew M H; Shek, Daniel T L; Law, Ben

2012-01-01

Prosocial norms like reciprocity, social responsibility, altruism, and volunteerism are ethical standards and beliefs that youth development programs often want to promote. This paper reviews evolutionary, social-cognitive, and developmental theories of prosocial development and analyzes how young people learn and adopt prosocial norms. The paper showed that very few current theories explicitly address the issue of how prosocial norms, in form of feelings of moral obligations, may be challenged by a norm of self-interest and social circumstances when prosocial acts are needed. It is necessary to develop theories which put prosocial norms as a central construct, and a new social cognitive theory of norm activation has the potential to help us understand how prosocial norms may be applied. This paper also highlights how little we know about young people perceiving and receiving prosocial norms and how influential of school policies and peer influence on the prosocial development. Lastly, while training of interpersonal competence (e.g., empathy, moral reasoning, etc.) was commonly used in the youth development, their effectiveness was not systematically evaluated. It will also be interesting to examine how computer and information technology or video games may be used in e-learning of prosocial norms.

Waardes as norme en as meta-norme/beginsels

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P. J. Van Niekerk

1987-03-01

Full Text Available The fruitfulness and the necessity of the distinction between values and norms and as principles are investigated by way of the theory of political development, the legal philosophical issue surrounding natural law and positivism and the views of Habermas. In political developmental theory questions centring on value gained legitimate relevancy under the influ­ ence of the post-behaviorist approach. The quest for cultural universalia or values as principles became important in this sphere because it seems to be the only way to escape from the syndrome of modernity. Through the rejection of the oppositions and one-sidedness of legal positivism and natural law and with the aid of the distinction between values, norms and principles the productive contribution of this spurious dilemma is high­ lighted and a clearer delineation is given of the concepts legal develop­ ment and structural violence. In conclusion Habermas's distinction between norms and meta-norms is investigated critically and immanent contradictions in his views are pointed out. The central place which this issue has in his thought can be seen as a confirmation of the importance of this distinction. It is relevant for all the normative disciplines which - in contrast to the natural sciences - focus on the role of linguistic, social, ethical, legal and artistic norms valid for human societies.

Impact of Norm Perceptions and Guilt on Audience Response to Anti-Smoking Norm PSAs: The Case of Korean Male Smokers

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Lee, Hyegyu; Paek, Hye-Jin

2013-01-01

Objective: To examine how norm appeals and guilt influence smokers' behavioural intention. Design: Quasi-experimental design. Setting: South Korea. Method: Two hundred and fifty-five male smokers were randomly assigned to descriptive, injunctive, or subjective anti-smoking norm messages. After they viewed the norm messages, their norm perceptions,…

Elements of social action

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Marjanović Miloš

2011-01-01

Full Text Available Because of the significant analytical advantages, the author prefers social action as initial sociological concept in the relation to social phenomenon. Its basic elements are: actors, subjects and tools, needs and interests, values and norms, positions and roles. Actors set in motion and unify the rest of elements, guide to the magic triangle of sociology (movement, change, order, reaffirm actor paradigm to systemic paradigm. Subjects and tools materialize an action and its overestimate results in technological determinism or (by means of property as institutional appropriation of nature in the (unclassed historical type of society. Needs and interests are the basis of person's motivation and starting point for depth analysis of sociability. The expansion of legitimate interests circle develops techniques of normative regulation. Values and norms guide to institutional-organizational, positions to vertical and roles to horizontal structure. Values give the meaning to the action as well as to human existence, they are orientations of motivate system of personality but also basic aspect of society. As abstractions, values are latent background of norms and they tell to us what to do, and norms how to do something. Norms are specified instructions for suitable behavior Without normative order, not to be possible the satisfying of needs and the conciliation of interests. Riches, power and prestige are components of social position, and legal status is the determination of rights and obligations of the position. Roles are normative expectation of behavior. Toward kinds of sanctions roles are classified. Roles but also other elements of social action are starting point for sociological analysis of legal norms and institutes. On the other side, the observation of legal component of social actions enriches, strengths and precises sociological analysis of them.

A Social Norms Approach to Changing School Children's Perceptions of Tobacco Usage

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Sheikh, Afzal; Vadera, Sunil; Ravey, Michael; Lovatt, Gary; Kelly, Grace

2017-01-01

Purpose: Over 200,000 young people in the UK embark on a smoking career annually, thus continued effort is required to understand the types of interventions that are most effective in changing perceptions about smoking amongst teenagers. Several authors have proposed the use of social norms programmes, where correcting misconceptions of what is…

RECOGNIZE: A Social Norms Campaign to Reduce Rumor Spreading in a Junior High School

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Cross, Jennifer E.; Peisner, William

2009-01-01

This article studied changes in rumor spreading and perceptions of peers' rumor spreading among students at one public junior high school following a social norms marketing campaign. Results of the study show that perceptions of peer rumor spreading fell following the campaign, but self-reports of rumor spreading did not decrease. Results suggest…

Several roads lead to international norms, but few via international socialization. A case study of the European Commission

NARCIS (Netherlands)

Hooghe, E.A.E.B.

2005-01-01

Can an international organization socialize those who work within it? The European Commission of the European Union is a crucial case because it is an autonomous international organization with a vocation to defend supranational norms. If this body cannot socialize its members, which international

Interaction of natural survival instincts and internalized social norms exploring the Titanic and Lusitania disasters

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Frey, Bruno S.; Savage, David A.; Torgler, Benno

2010-01-01

To understand human behavior, it is important to know under what conditions people deviate from selfish rationality. This study explores the interaction of natural survival instincts and internalized social norms using data on the sinking of the Titanic and the Lusitania. We show that time pressure appears to be crucial when explaining behavior under extreme conditions of life and death. Even though the two vessels and the composition of their passengers were quite similar, the behavior of the individuals on board was dramatically different. On the Lusitania, selfish behavior dominated (which corresponds to the classical homo economicus); on the Titanic, social norms and social status (class) dominated, which contradicts standard economics. This difference could be attributed to the fact that the Lusitania sank in 18 min, creating a situation in which the short-run flight impulse dominated behavior. On the slowly sinking Titanic (2 h, 40 min), there was time for socially determined behavioral patterns to reemerge. Maritime disasters are traditionally not analyzed in a comparative manner with advanced statistical (econometric) techniques using individual data of the passengers and crew. Knowing human behavior under extreme conditions provides insight into how widely human behavior can vary, depending on differing external conditions. PMID:20194743

Interaction of natural survival instincts and internalized social norms exploring the Titanic and Lusitania disasters.

Science.gov (United States)

Frey, Bruno S; Savage, David A; Torgler, Benno

2010-03-16

To understand human behavior, it is important to know under what conditions people deviate from selfish rationality. This study explores the interaction of natural survival instincts and internalized social norms using data on the sinking of the Titanic and the Lusitania. We show that time pressure appears to be crucial when explaining behavior under extreme conditions of life and death. Even though the two vessels and the composition of their passengers were quite similar, the behavior of the individuals on board was dramatically different. On the Lusitania, selfish behavior dominated (which corresponds to the classical homo economicus); on the Titanic, social norms and social status (class) dominated, which contradicts standard economics. This difference could be attributed to the fact that the Lusitania sank in 18 min, creating a situation in which the short-run flight impulse dominated behavior. On the slowly sinking Titanic (2 h, 40 min), there was time for socially determined behavioral patterns to reemerge. Maritime disasters are traditionally not analyzed in a comparative manner with advanced statistical (econometric) techniques using individual data of the passengers and crew. Knowing human behavior under extreme conditions provides insight into how widely human behavior can vary, depending on differing external conditions.

A feasibility trial to examine the social norms approach for the prevention and reduction of licit and illicit drug use in European University and college students

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Pischke Claudia R

2012-10-01

Full Text Available Abstract Background Incorrect perceptions of high rates of peer alcohol and tobacco use are predictive of increased personal use in student populations. Correcting misperceptions by providing feedback has been shown to be an effective intervention for reducing licit drug use. It is currently unknown if social norms interventions are effective in preventing and reducing illicit drug use in European students. The purpose of this paper is to describe the design of a multi-site cluster controlled trial of a web-based social norms intervention aimed at reducing licit and preventing illicit drug use in European university students. Methods/Design An online questionnaire to assess rates of drug use will be developed and translated based on existing social norms surveys. Students from sixteen universities in seven participating European countries will be invited to complete the questionnaire. Both intervention and control sites will be chosen by convenience. In each country, the intervention site will be the university that the local principal investigator is affiliated with. We aim to recruit 1000 students per site (baseline assessment. All participants will complete the online questionnaire at baseline. Baseline data will be used to develop social norms messages that will be included in a web-based intervention. The intervention group will receive individualized social norms feedback. The website will remain online during the following 5 months. After five months, a second survey will be conducted and effects of the intervention on social norms and drug use will be measured in comparison to the control site. Discussion This project is the first cross-national European collaboration to investigate the feasibility of a social norms intervention to reduce licit and prevent illicit drug use among European university students. Final trial registration number DRKS00004375 on the ‘German Clinical Trials Register’.

Performance-based vs socially supportive culture : A cross-national study of descriptive norms and entrepreneurship

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Ute, S.; Uhlaner, L.M.

2010-01-01

This paper is a cross-national study testing a framework relating cultural descriptive norms to entrepreneurship in a sample of 40 nations. Based on data from the Global Leadership and Organizational Behavior Effectiveness project, we identify two higher-order dimensions of culture – socially

Norm Theory: Comparing Reality to Its Alternatives.

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Kahneman, Daniel; Miller, Dale T.

1986-01-01

A theory of norms and normality is applied to some phenomena of emotional responses, social judgment, and conversations about causes. Norm theory is applied in analyses of enhanced emotional response to events that have abnormal causes, of generation of prediction from observations of behavior, and of the role of norms. (Author/LMO)

Application of Agent-based Modelling for Estimation of Norm-based Dynamics of Housing Systems.

Czech Academy of Sciences Publication Activity Database

Lux, Martin; Hájek, Martin; Kážmér, Ladislav

2017-01-01

Roč. 34, č. 4 (2017), s. 379-398 ISSN 1403-6096 R&D Projects: GA ČR GA16-06335S Institutional support: RVO:68378025 Keywords : housing market * social norms * housing system Subject RIV: AO - Sociology, Demography OBOR OECD: Sociology Impact factor: 1.000, year: 2016

NOSOTROS Y LOS OTROS. ¿CÓMO SE REPRESENTAN LOS NIÑOS Y LAS NIÑAS LAS NORMAS SOCIALES? (US AND OTHERS. HOW DO BOYS AND GIRLS REPRESENT SOCIAL NORMS?

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Urmeneta Garrido Ana Rebeca

2009-12-01

Full Text Available Resumen:Los resultados presentados en este texto son el fruto de una investigación cualitativa sobre el mundo social infantil. Su principal objetivo es conocer y comprender las representaciones sociales infantiles sobre las normas y la cohesión social. El artículo reflexiona sobre las siguientes cuestiones: ¿Cómo definen la norma social los niños y las niñas? ¿En qué valores y motivos la fundamentan? ¿Cómo se sostiene el orden y la cohesión social desde la perspectiva infantil? La metodología de investigación se basa en una técnica cualitativa innovadora y de elaboración propia: el Cuento Inconcluso. Se trata de un relato inacabado en el que se plantea un conflicto normativo (la desobediencia a una norma social y que los participantes deben desarrollar y finalizar.Estudiamos una muestra de 150 relatos, escritos por estudiantes de 8 a 14 años de diez escuelas de la ciudad de Barcelona (España, 3 de nivel socioeconómico medio-alto y 7 de nivel bajo. El análisis estructural de contenido de estos textos revela la existencia de tres modelos básicos de representación social infantil de la norma: 1 la norma como núcleo de la identidad y la pertenencia a la comunidad; 2 la norma como salvaguardia del bien común; y 3 la norma como forma de racionalidad y madurez. Comentamos las principales características deestos modelos e ilustramos el análisis con algunos casos concretos.Abstract:The findings exposed in this paper are the outcome of a qualitative study into the social world of children. Its main objective is to identify and comprehend children's social representations of norms and social cohesion. The article seeks answers to the following questions: How do boys and girls define the social norm?What values and motives do they base it on? How are order and social cohesion upheld from a children's point of view? The research methodology is based on a novel qualitative technique we developed ourselves: the Unfinished Story. It

Determinants of family planning acceptance and changing social norms among the tribes of Tamil Nadu – A qualitative exploration

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Niranjan Yadav

2014-12-01

Full Text Available Background: There are very few studies done among tribes that explore the contribution of changing social norms which influences the acceptance of family planning methods. Objective: To discover various changing traditional social norms that influence tribal people to accept contraceptive methods. Methodology: Ten in-depth interviews were conducted among Toda and Irula tribes of Nilagiri district, Tamil Nadu. Family planning acceptors were interviewed and sampling was purposive to get data richness. The interviewed were summarized and themes identified. The themes were used to construct a conceptual framework of social factors influencing family planning acceptance. Results: The important themes that emerged were: (1 Perceived need for development in terms of education and sufficient savings for future. (2 Improved perception on attaining gender equality by women. (3 Lack of bonding between parents and children due to poor attention and poor understanding in large families. (4 Learning from the bad experiences of others with large families was a major reason for adopting small families. Conclusion: The social norms which influenced acceptance of family planning methods seem to be related to perceived financial and economic development of families directly or indirectly. Therefore family planning education programs should emphasize on the financial and economic benefits of family planning.

Prosocial Norms as a Positive Youth Development Construct: A Conceptual Review

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Andrew M. H. Siu

2012-01-01

Full Text Available Prosocial norms like reciprocity, social responsibility, altruism, and volunteerism are ethical standards and beliefs that youth development programs often want to promote. This paper reviews evolutionary, social-cognitive, and developmental theories of prosocial development and analyzes how young people learn and adopt prosocial norms. The paper showed that very few current theories explicitly address the issue of how prosocial norms, in form of feelings of moral obligations, may be challenged by a norm of self-interest and social circumstances when prosocial acts are needed. It is necessary to develop theories which put prosocial norms as a central construct, and a new social cognitive theory of norm activation has the potential to help us understand how prosocial norms may be applied. This paper also highlights how little we know about young people perceiving and receiving prosocial norms and how influential of school policies and peer influence on the prosocial development. Lastly, while training of interpersonal competence (e.g., empathy, moral reasoning, etc. was commonly used in the youth development, their effectiveness was not systematically evaluated. It will also be interesting to examine how computer and information technology or video games may be used in e-learning of prosocial norms.

A multisite randomized trial of social norms marketing campaigns to reduce college student drinking.

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DeJong, William; Schneider, Shari Kessel; Towvim, Laura Gomberg; Murphy, Melissa J; Doerr, Emily E; Simonsen, Neal R; Mason, Karen E; Scribner, Richard A

2006-11-01

An 18-site randomized trial was conducted to determine the effectiveness of social norms marketing (SNM) campaigns in reducing college student drinking. The SNM campaigns are intended to correct misperceptions of subjective drinking norms and thereby drive down alcohol consumption. Institutions of higher education were randomly assigned to treatment and control groups. At the treatment group institutions, SNM campaigns delivered school-specific, data-driven messages through a mix of campus media venues. Cross-sectional student surveys were conducted by mail at baseline (n = 2,771) and at posttest 3 years later (n = 2,939). Hierarchical linear modeling was applied to examine multiple drinking outcomes, taking intraclass correlation into account. Controlling for other predictors, having an SNM campaign was significantly associated with lower perceptions of student drinking levels and lower alcohol consumption, as measured by a composite drinking scale, recent maximum consumption, blood alcohol concentration for recent maximum consumption, drinks consumed when partying, and drinks consumed per week. A moderate mediating effect of normative perceptions on student drinking was demonstrated by an attenuation of the Experimental Group x Time interaction, ranging from 16.4% to 39.5% across measures. Additional models that took into account the intensity of SNM campaign activity at the treatment institutions suggested that there was a dose-response relationship. This study is the most rigorous evaluation of SNM campaigns conducted to date. Analysis revealed that students attending institutions that implemented an SNM campaign had a lower relative risk of alcohol consumption than students attending control group institutions.

Perceived norms of premarital heterosexual relationships and sexuality among female college students in Tehran.

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Khalajabadi Farahani, Farideh; Cleland, John

2015-01-01

This paper describes perceptions of the societal acceptability and acceptability among peers of different types of premarital heterosexual relationships in Iran. Sources of variation in subjective norms are assessed. Results derive from a survey conducted in 2005 of a representative sample of 1743 female college students from four multidisciplinary universities in Tehran using two-stage random cluster sampling. An anonymous pilot-tested questionnaire was used. Respondents displayed remarkable heterogeneity and ambiguity concerning the social acceptability of premarital heterosexual friendship, dating and physical contact, but expressed greater certainty about the unacceptability of premarital sex. The majority (77.5%) reported that premarital sex was socially prohibited, while about one third (33.1%) were unsure about the social acceptability of having a boyfriend and dating before marriage. Peer norms were perceived to be more liberal but, nevertheless, very few peers were thought to be in favour of premarital intercourse. Older students, those with educated fathers and those studying in a mixed-sex university perceived norms to be more liberal than their counterparts. Access to satellite television, a major source of exposure to new information and values about sexuality, was a major predictor of liberal peer norms. It appears that a significant proportion of young people in Tehran have broken with tradition with regard to premarital social interaction and romantic friendships, but the majority still conforms to traditional cultural and religious values regarding abstinence before marriage.

Decompensation: A Novel Approach to Accounting for Stress Arising From the Effects of Ideology and Social Norms.

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Riggs, Damien W; Treharne, Gareth J

2017-01-01

To date, research that has drawn on Meyer's (2003) minority stress model has largely taken for granted the premises underpinning it. In this article we provide a close reading of how "stress" is conceptualized in the model and suggest that aspects of the model do not attend to the institutionalized nature of stressors experienced by people with marginalized identities, particularly lesbian, gay, bisexual, and transgender individuals. As a counter to this, we highlight the importance of a focus on the effects of ideology and social norms in terms of stress, and we argue why an intersectional approach is necessary to ensure recognition of multiple axes of marginalization and privilege. The article then outlines the concept of decompensation and suggests that it may offer one way to reconsider the effects of ideology and social norms. The decompensation approach centers on the need for social change rather than solely relying on individuals to be resilient.

My beliefs of my peers' beliefs: exploring the gendered nature of social norms in adolescent romantic relationships.

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Hertzog, Jodie L; Rowley, Rochelle Lynn

2014-01-01

Dating violence in adolescent relationships is a growing social problem in the United States. A majority of adolescents have dated by the time they finish high school and these experiences have an impact on their relationship trajectories as adults. Although more and more prevention efforts are aimed at reducing teen dating violence and/or teaching adolescents about healthy relationships, very few of these efforts investigate discrepancies in descriptive and injunctive norms associated with adolescent dating. This pilot study adds to the existing literature by investigating the dating norms of early and mid-adolescents to aid in tailoring prevention efforts among this population. One hundred eighty-seven middle and high school student leaders from public schools in the Midwest completed an annual relationship survey. Findings suggest that participants did not support unhealthy relationship norms overall. However, two patterns of discrepancies emerged: one between participant attitudes (descriptive norms) and their perceptions of peer attitudes (injunctive norms), and another between perceptions participants hold about their male versus female peers' beliefs. Results imply the development of pluralistic ignorance occurs during adolescence and that perceptions of peer norms are in line with the principles of hegemonic masculinity. Implications for possible prevention initiatives and future research directions are noted.

A sociological stance on fatigue and tiredness: Social inequalities, norms and representations.

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Loriol, Marc

2017-04-01

Fatigue is complex, representing simultaneously a physiological, psychological and social phenomenon. The sociological approach attempts to understand the experience of fatigue and its characterization at diverse periods and in various social contexts. After giving a sociological history of different forms of fatigue through the ages (acedia, melancholy, neurasthenia, chronic fatigue syndrome, etc.), this article proposes a social epidemiology of fatigue in the current period. Objectification of working and living conditions allows us to illustrate social inequalities in fatigue and exhaustion, but seems to contradict dominant social representations of fatigue today. It invites a critical discussion of contemporary theories of fatigue (such those of Alain Ehrenberg or Byung-Chul Han), which consider that fatigue is a condition of modern man, overwhelmed by his freedom. More modestly, analysis of the fatigue presented here rests on the capacity to be able to find a good balance between too much investment in work or life (which is exhausting) and not enough investment (which leads to boredom and lack of self-fulfillment). This balance depends on fragile and specific social norms in different professional or social circles and cannot be defined a priori. Copyright © 2017 Elsevier Masson SAS. All rights reserved.

The Moderating Role of Classroom Descriptive Norms in the Association of Student Behavior with Social Preference and Popularity

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Boor-Klip, Henrike J.; Segers, Eliane; Hendrickx, Marloes M. H. G.; Cillessen, Antonius H. N.

2017-01-01

This study addressed the moderating role of classroom descriptive norms for overt and relational aggression, social withdrawal, prosocial behavior, and academic reputation in the association of behavior with social preference and popularity in early adolescence. Participants were 1,492 fifth-grade students ([x-bar][subscript age] = 10.6 years,…

Adolescents' Attitudes towards E-cigarette Ingredients, Safety, Addictive Properties, Social Norms, and Regulation

OpenAIRE

Gorukanti, Anuradha; Delucchi, Kevin; Ling, Pamela; Fisher-Travis, Raymond; Halpern-Felsher, Bonnie

2016-01-01

E-cigarette use has dramatically increased. While studies have examined adolescents’ attitudes towards smoking, few have extended this research to adolescents’ attitudes towards e-cigarettes. The goal of this study was to examine adolescents' attitudes regarding e-cigarette ingredients, safety, addictive properties, social norms, accessibility, price, and regulation; and determine whether attitudes differ by past cigarette/e-cigarette use. Participants were 786 9th and 12th graders from Calif...

Construction of Subjectivity in Social Media

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Anže Dolinar

2015-03-01

Full Text Available Social media are a phenomenon that came about with the Web 2.0. The essential characteristic of social media is the so-called user-generated content, which means that individuals and their lives are entangled in a social interaction in which their identity is to some extent subsumed under the logic of the production of profit. From the standpoint of the critique of political economy, the phenomenon of digital labor can be tackled with a digital labor theory of value. On the other hand, a question of a subjective aspect remains open. The initial hypothesis is that an analysis of a dynamic character of capitalism is necessarily connected with historical transformations of subjectivity. I will inspect which type of subjectivity is produced during the “process of production” on Facebook, how relations of the exchange of information and meaning take place inside this medium, and what kind of consciousness comes with this virtual identity. I will attempt to address this question with an explication of social forms of sharing amongst individuals on this social network. I will focus on how photos, notifications and comments structure web subjectivity and its function. Answers to such questions can help us in understanding a certain aspect of a socioeconomic structure of contemporary capitalism and bear an emancipatory potential in a possibility of negation of such social relations. The article will limit itself to the exploration of subjectivity in social media, which will be dealt with in a dynamic sense and in regard to formal conditions of communication inside social media, and in respect to a social situation in which they are.

An exploratory cluster randomised trial of a university halls of residence based social norms marketing campaign to reduce alcohol consumption among 1st year students.

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Moore, Graham F; Williams, Annie; Moore, Laurence; Murphy, Simon

2013-04-18

This exploratory trial examines the feasibility of implementing a social norms marketing campaign to reduce student drinking in universities in Wales, and evaluating it using cluster randomised trial methodology. Fifty residence halls in 4 universities in Wales were randomly assigned to intervention or control arms. Web and paper surveys were distributed to students within these halls (n = 3800), assessing exposure/contamination, recall of and evaluative responses to intervention messages, perceived drinking norms and personal drinking behaviour. Measures included the Drinking Norms Rating Form, the Daily Drinking Questionnaire and AUDIT-C. A response rate of 15% (n = 554) was achieved, varying substantially between sites. Intervention posters were seen by 80% and 43% of students in intervention and control halls respectively, with most remaining materials seen by a minority in both groups. Intervention messages were rated as credible and relevant by little more than half of students, though fewer felt they would influence their behaviour, with lighter drinkers more likely to perceive messages as credible. No differences in perceived norms were observed between intervention and control groups. Students reporting having seen intervention materials reported lower descriptive and injunctive norms than those who did not. Attention is needed to enhancing exposure, credibility and perceived relevance of intervention messages, particularly among heavier drinkers, before definitive evaluation can be recommended. A definitive evaluation would need to consider how it would achieve sufficient response rates, whilst hall-level cluster randomisation appears subject to a significant degree of contamination. ISRCTN: ISRCTN48556384.

Determination and Interpretation of the Norm Values of Preschool Social Skills Rating Scale Teacher Form

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Omeroglu, Esra; Buyukozturk, Sener; Aydogan, Yasemin; Cakan, Mehtap; Cakmak, Ebru Kilic; Ozyurek, Arzu; Akduman, Gulumser Gultekin; Gunindi, Yunus; Kutlu, Omer; Coban, Aysel; Yurt, Ozlem; Kogar, Hakan; Karayol, Seda

2015-01-01

This study aimed to determine and interpret norms of the Preschool Social Skills Rating Scale (PSSRS) teacher form. The sample included 224 independent preschools and 169 primary schools. The schools are distributed among 48 provinces and 3324 children were included. Data were obtained from the PSSRS teacher form. The validity and reliability…

Individual attitudes and perceived social norms: Reports on HIV/AIDS-related stigma among service providers in China

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Li, Li; Liang, Li-Jung; Wu, Zunyou; Lin, Chunqing; Wen, Yi

2009-01-01

This study examined HIV/AIDS-related stigma among Chinese service providers by comparing their personal attitudes toward people living with HIV/AIDS with their perception of social norms related to people living with HIV/AIDS. We randomly selected three provincial hospitals, four city/prefecture hospitals, 10 county hospitals, 18 township health clinics, and 54 village clinics from Yunnan, China. Doctors and nurses were randomly sampled proportionally to the doctor-nurse ratio of each hospital or clinic. Lab technicians were over-sampled in order to include an adequate representation in the analysis. A total of 1,101 service providers participated in a voluntary, anonymous survey where demographic characteristics, individual attitude and perceived social norms toward people living with HIV/AIDS, discrimination intent at work, general prejudicial attitude and knowledge on HIV/AIDS were measured. A majority of the sample demonstrated a similarity between their personal views and what they thought most people in society believe. Multiple logistic regressions revealed that participants who were younger or reported personal contact with people living with HIV/AIDS were significantly more likely to report personal attitudes toward the population that were more liberal than their perceived social norms. Holding a more liberal personal attitude toward people living with HIV/AIDS than perceived social norms was significantly and negatively related to the level of discrimination intent at work, perceived discrimination at interpersonal level and the level of general prejudicial attitude toward people living with HIV/AIDS. Results underscored the importance of understanding social norms and personal attitudes in studying HIV-related stigma and called for the incorporation of existing human capital into future HIV stigma reduction programs. Cette étude a examiné le VIH/SIDA lié à stigmatisation parmi les agences chinoises fournissant des soins en comparant leurs attitudes

On strategic ignorance of environmental harm and social norms

DEFF Research Database (Denmark)

Thunström, Linda; van’t Veld, Klaas; Shogren, Jason. F.

2014-01-01

decreases (to 29 percent) when the information additionally reveals the share of air travelers who buy carbon offsets. We find evidence that some people use ignorance as an excuse to reduce pro-environmental behavior—ignorance significantly decreases the probability of buying carbon offsets.......Are people strategically ignorant of the negative externalities their activities cause the environment? Herein we examine if people avoid costless information on those externalities and use ignorance as an excuse to reduce pro-environmental behavior. We develop a theoretical framework in which...... people feel internal pressure (“guilt”) from causing harm to the environment (e.g., emitting carbon dioxide) as well as external pressure to conform to the social norm for pro-environmental behavior (e.g., offsetting carbon emissions). Our model predicts that people may benefit from avoiding information...

EXPERIMENTAL STUDY OF INFORMAL NORMS OF URBAN COLORISTICS

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Yulia Alexandrowna Griber

2017-02-01

Full Text Available The objective of the study was informal social norms of urban culture. The paper contains the detailed description of the experimental situation and the main steps of the field research, focused on the observance of informal social norms in the sphere of urban coloristics. The experiment was conducted in three districts of Smolensk (Russia – Leninskiy, Zadneprovskiy and Promyshlennyy. Particular attention was paid to the analysis of the results of the field research, including evaluation of reaction of participants (residents of multi-storied houses, breakers of informal norms of urban coloristics (experimenters and casual experiment witnesses (neighbors and passersby. In addition, the accuracy of results “forecasting”, done before the beginning of the experiment, is analyzed. The research was conducted using the methodology of breaking experiment that is one of the most provocative ways of studying informal norms in sociology and social psychology. The experiment allowed to draw a number of important conclusions. It showed that urban coloristics is regulated by strict informal norms, that are not noticed by citizens until a violation occurs. The power of informal norms is significantly underestimated by citizens, and their break causes a negative reaction and protest. The most important contribution to the study of informal norms of urban culture was the comparison of the reaction degree by men and women, by the residents of different districts (central, residential or blue-collar neighborhoods, by different age groups.

Brief Motivational Intervention for College Drinking: The Synergistic Impact of Social Anxiety and Perceived Drinking Norms

OpenAIRE

Terlecki, Meredith A.; Buckner, Julia D.; Larimer, Mary E.; Copeland, Amy L.

2012-01-01

Despite the efficacy of Brief Alcohol Screening and Intervention for College Students (BASICS), students with higher social anxiety appear vulnerable to poorer outcomes. A possible explanation for these outcomes is that corrective normative feedback (an active component of BASICS) may be less effective for socially anxious students if their beliefs about others’ drinking are less malleable due to intense fear of negative evaluation for deviating from perceived drinking norms. This study evalu...

Impact of social norms and social support on diet, physical activity and sedentary behaviour of adolescents: a scoping review.

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Draper, C E; Grobler, L; Micklesfield, L K; Norris, S A

2015-09-01

The prevalence of non-communicable diseases (NCDs) in adulthood is rapidly increasing, and it is essential that risk factors for NCDs be addressed in adolescence, both for the health of individuals during adolescence and for their health in later life. These risk factors include diet, physical activity and sedentary behaviour. No literature has been published that comprehensively summarizes the impact of social norms and social support on these behaviours among adolescents. Therefore, a scoping review was conducted to determine the extent of recent (since 2000) literature available on this topic. A comprehensive search strategy was used to search PubMed and EMBASE for eligible reviews. Review papers (narrative reviews, systematic and non-systematic reviews) published in English in peer-reviewed journals from 2000 to February 2013 were included in the overview. Two of the authors screened the titles and abstracts of the search results independently. Thirty reviews were included in the scoping review. This scoping review has shown sufficient evidence for parental influences, and especially the positive impact of an authoritative parenting style, on healthy behaviours of adolescents, although the evidence is somewhat more compelling for diet than for physical activity and sedentary behaviour. More research is needed to investigate parental and family influences on physical activity and sedentary behaviour. And the effect of peer influences on diet, physical activity and sedentary behaviour of adolescents requires further investigation. The evidence presented affirms the consideration of social norms and social support in the development of interventions to address these behaviours in adolescents. The evidence regarding parenting style provides some concrete guidance for such interventions. © 2015 John Wiley & Sons Ltd.

A New Norm: Using Social Science to Create Disruptive Innovations for Broadening Participation in Physics

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Smith, Jessi L.

2016-03-01

Norms often operate outside conscious awareness and limit broad participation in physics and STEM fields more generally. This presentation identifies several of these norms and provides empirically tested disruptions at three academic points: faculty, graduate, and undergraduate. First, is a focus on broadening the participation of women science faculty through an intervention aimed at supporting faculty search committees. Using a randomized control trail design, results show searches in the intervention were 6.3 times more likely to make an offer to a woman candidate, and these women were 5.8 times more likely to accept the offer from an intervention search. A diverse faculty can help disrupt the norms of their field's understanding about brilliance and effort, which can appeal to -or repel- potential graduate students. Using a randomized control trial design, recruitment materials for a science graduate program were manipulated to emphasize effort versus innate ability as the norm. Results show emphasizing effort as normal to achieve success in the male-dominated graduate program elevated women's motivation to purse and persist in graduate studies. Of course, before a student will consider graduate school, they must see themselves as a scientist. Data from a survey at three universities showed undergraduate women in physics lab classes were less likely to identify as a scientist when they were concerned about being stereotyped and could not see how physics was useful or helpful to society. Identifying and disrupting social norms can help create an inclusive learning and working context with far-reaching benefits. National Science Foundation Award HRD-1208831 and HRD-1036767.

The role of subjective norms in theory of planned behavior in the context of organic food consumption

OpenAIRE

Al-Swidi, Abdullah; Huque, Sheikh Mohammed Rafiul; Hafeez, Muhammad Haroon; Shariff, Mohd Noor Mohd

2014-01-01

The purpose of the paper is to investigate the applicability of theory of planned behavior (TPB) with special emphasis on measuring the direct and moderating effect of subjective norms on attitude, perceived behavioral control and buying intention in context of buying organic food. Structured questionnaires were randomly distributed among academic staffs and students of two universities in southern Punjab, Pakistan. Structural equation modeling was employed to test the proposed model fit....

Predicting sexual coercion in early adulthood: The transaction among maltreatment, gang affiliation, and adolescent socialization of coercive relationship norms.

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Ha, Thao; Kim, Hanjoe; Christopher, Caroline; Caruthers, Allison; Dishion, Thomas J

2016-08-01

This study tested a transactional hypothesis predicting early adult sexual coercion from family maltreatment, early adolescent gang affiliation, and socialization of adolescent friendships that support coercive relationship norms. The longitudinal study of a community sample of 998 11-year-olds was intensively assessed in early and middle adolescence and followed to 23-24 years of age. At age 16-17 youth were videotaped with a friend, and their interactions were coded for coercive relationship talk. Structural equation modeling revealed that maltreatment predicted gang affiliation during early adolescence. Both maltreatment and gang affiliation strongly predicted adolescent sexual promiscuity and coercive relationship norms with friends at age 16-17 years. Adolescent sexual promiscuity, however, did not predict sexual coercion in early adulthood. In contrast, higher levels of observed coercive relationship talk with a friend predicted sexual coercion in early adulthood for both males and females. These findings suggest that peers have a socialization function in the development of norms prognostic of sexual coercion, and the need to consider peers in the promotion of healthy relationships.

Development and testing of the Youth Alcohol Norms Survey (YANS) instrument to measure youth alcohol norms and psychosocial influences.

Science.gov (United States)

Burns, Sharyn K; Maycock, Bruce; Hildebrand, Janina; Zhao, Yun; Allsop, Steve; Lobo, Roanna; Howat, Peter

2018-05-14

This study aimed to develop and validate an online instrument to: (1) identify common alcohol-related social influences, norms and beliefs among adolescents; (2) clarify the process and pathways through which proalcohol norms are transmitted to adolescents; (3) describe the characteristics of social connections that contribute to the transmission of alcohol norms; and (4) identify the influence of alcohol marketing on adolescent norm development. The online Youth Alcohol Norms Survey (YANS) was administered in secondary schools in Western Australia PARTICIPANTS: Using a 2-week test-retest format, the YANS was administered to secondary school students (n=481, age=13-17 years, female 309, 64.2%). The development of the YANS was guided by social cognitive theory and comprised a systematic multistage process including evaluation of content and face validity. A 2-week test-retest format was employed. Exploratory factor analysis was conducted to determine the underlying factor structure of the instrument. Test-retest reliability was examined using intraclass correlation coefficient (ICC) and Cohen's kappa. A five-factor structure with meaningful components and robust factorial loads was identified, and the five factors were labelled as 'individual attitudes and beliefs', 'peer and community identity', 'sibling influences', 'school and community connectedness' and 'injunctive norms', respectively. The instrument demonstrated stability across the test-retest procedure (ICC=0.68-0.88, Cohen's kappa coefficient=0.69) for most variables. The results support the reliability and factorial validity of this instrument. The YANS presents a promising tool, which enables comprehensive assessment of reciprocal individual, behavioural and environmental factors that influence alcohol-related norms among adolescents. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise

Relationships between Safe Pesticide Practice and Perceived Benefits and Subjective Norm, and the Moderation Role of Information Acquisition: Evidence from 971 Farmers in China.

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Wang, Jianhua; Deng, Yuanyuan; Ma, Yuting

2017-08-25

Improper use of pesticides among farmers has caused food safety issues which are serious threats to public health in China. A central question concerns how to motivate farmers to self-regulate their pesticide usage. The paper aims to identify the influence of an internal driving factor, i.e., perceived benefits, and an external driving factor, i.e., subjective norm, on farmers' safe pesticide behaviors, and whether the two factors are moderated by the exposure to information on government policies and the market, based on a sample of 971 farmers selected from 5 Chinese provinces. The results revealed that farmers' safe pesticide usage was predominately driven by perceived benefits whereas external pressure or subjective norm did not play much of a role. Interaction effects were found between the exposure to market information and perceived benefits, and also between subjective norm and exposure to government policy. Extensions agencies are recommended to effectively convey to farmers the benefits to follow safe pesticide practices. Meanwhile, surveillance and monitoring systems should be established so that the prices of their agricultural products are reflected by the quality of the products.

Perceived social norms, expectations, and attitudes toward corporal punishment among an urban community sample of parents.

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Taylor, Catherine A; Hamvas, Lauren; Rice, Janet; Newman, Denise L; DeJong, William

2011-04-01

Despite the fact that corporal punishment (CP) is a significant risk factor for increased aggression in children, child physical abuse victimization, and other poor outcomes, approval of CP remains high in the United States. Having a positive attitude toward CP use is a strong and malleable predictor of CP use and, therefore, is an important potential target for reducing use of CP. The Theory of Planned Behavior suggests that parents' perceived injunctive and descriptive social norms and expectations regarding CP use might be linked with CP attitudes and behavior. A random-digit-dial telephone survey of parents from an urban community sample (n = 500) was conducted. Perceived social norms were the strongest predictors of having positive attitudes toward CP, as follows: (1) perceived approval of CP by professionals (β = 0.30), (2) perceived descriptive norms of CP use (β = 0.22), and (3) perceived approval of CP by family and friends (β = 0.19); also, both positive (β = 0.13) and negative (β = -0.13) expected outcomes for CP use were strong predictors of these attitudes. Targeted efforts are needed to both assess and shift the attitudes and practices of professionals who influence parents regarding CP use; universal efforts, such as public education campaigns, are needed to educate parents and the general public about the high risk/benefit ratio for using CP and the effectiveness of non-physical forms of child discipline.

Intersubjective model of value transmission: parents using perceived norms as reference when socializing children.

Science.gov (United States)

Tam, Kim-Pong; Lee, Sau-Lai; Kim, Young-Hoon; Li, Yanmei; Chao, Melody Manchi

2012-08-01

What values do parents want to transmit to children? The intersubjective model of value transmission posits that parents want to transmit not only the values they personally endorse but also the values they perceive to be normatively important in the society. The present research shows support to this premise. Furthermore, Studies 1 and 2 revealed that the use of perceived norms is moderated by families' social contexts and parents' personality: It was particularly pronounced among parents who were immigrants, who had a stronger need for closure, and who were more conforming. In addition, Studies 3 and 4 demonstrated that parents' perceived norms can explain actual value transmission: Values parents perceived to be normatively important were to some extent internalized by children. The intersubjective model paves some new directions for value transmission research, contributes to the understanding of cultural transmission and cultural change, and extends the intersubjective approach to culture.

$q$-norms are really norms

OpenAIRE

Belbachir, H.; Mirzavaziri, M.; Moslehian, M. S.

2005-01-01

Replacing the triangle inequality, in the definition of a norm, by $|x + y| ^{q}\\leq 2^{q-1}(|x| ^{q} + |y| ^{q}) $, we introduce the notion of a q-norm. We establish that every q-norm is a norm in the usual sense, and that the converse is true as well.

SUBJECTIVITY: SOCIAL REPRESENTATION OF THE FAMILY

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Lourdete Rejane Ferro Zago

2013-09-01

Full Text Available The family, first family group of human beings, is the collective dimension of human existence and becomes responsible for the formation of the first social identity, as well as the constitution of subjectivity. Subjectivity is the inner world of each and every human being. This inner world is made up of emotions, feelings and thoughts. It is through this inner world that the individual relates to the social world, appointed by the outside world. This relationship follows the individual characteristics that mark the individual as unique, originated in shaping the individual, when they built the knowledge and beliefs. social representation as a form of knowledge, socially elaborated, shared with a practical purpose, contributing to the construction of a common reality to a social group. Is thus built up the social representation of the family.

Reliance on God, prayer, and religion reduces influence of perceived norms on drinking.

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Neighbors, Clayton; Brown, Garrett A; Dibello, Angelo M; Rodriguez, Lindsey M; Foster, Dawn W

2013-05-01

Previous research has shown that perceived social norms are among the strongest predictors of drinking among young adults. Research has also consistently found religiousness to be protective against risk and negative health behaviors. The present research evaluates the extent to which reliance on God, prayer, and religion moderates the association between perceived social norms and drinking. Participants (n = 1,124 undergraduate students) completed a cross-sectional survey online, which included measures of perceived norms, religious values, and drinking. Perceived norms were assessed by asking participants their perceptions of typical student drinking. Drinking outcomes included drinks per week, drinking frequency, and typical quantity consumed. Regression analyses indicated that religiousness and perceived norms had significant unique associations in opposite directions for all three drinking outcomes. Significant interactions were evident between religiousness and perceived norms in predicting drinks per week, frequency, and typical quantity. In each case, the interactions indicated weaker associations between norms and drinking among those who assigned greater importance to religiousness. The extent of the relationship between perceived social norms and drinking was buffered by the degree to which students identified with religiousness. A growing body of literature has shown interventions including personalized feedback regarding social norms to be an effective strategy in reducing drinking among college students. The present research suggests that incorporating religious or spiritual values into student interventions may be a promising direction to pursue.

The Evolution of Wikipedia’s Norm Network

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Bradi Heaberlin

2016-04-01

Full Text Available Social norms have traditionally been difficult to quantify. In any particular society, their sheer number and complex interdependencies often limit a system-level analysis. One exception is that of the network of norms that sustain the online Wikipedia community. We study the fifteen-year evolution of this network using the interconnected set of pages that establish, describe, and interpret the community’s norms. Despite Wikipedia’s reputation for ad hoc governance, we find that its normative evolution is highly conservative. The earliest users create norms that both dominate the network and persist over time. These core norms govern both content and interpersonal interactions using abstract principles such as neutrality, verifiability, and assume good faith. As the network grows, norm neighborhoods decouple topologically from each other, while increasing in semantic coherence. Taken together, these results suggest that the evolution of Wikipedia’s norm network is akin to bureaucratic systems that predate the information age.

Energizing and de-motivating effects of norm-conflict.

Science.gov (United States)

McDonald, Rachel I; Fielding, Kelly S; Louis, Winnifred R

2013-01-01

Norms have a pervasive influence on behavior, yet previous research has not addressed that people often face conflicting norms from multiple ingroups. The current research addresses this gap in the context of proenvironmental behavior and demonstrates two effects predicted by the novel theoretical position we offer: People can be de-motivated by norm-conflict, or conversely, norm-conflict can encourage people to take action. Studies 1 and 2 demonstrated that norm-conflict is associated with increased perceived effectiveness for those with positive attitudes to the issue and reduced perceived effectiveness for those with moderate attitudes, and effectiveness perceptions mediated an indirect effect on behavioral intentions. Study 3 found that perceived effectiveness also moderates the effects of norm-conflict such that norm-conflict only influences intentions when perceived effectiveness is high. Norm-conflict is both positively and negatively related to behavioral decision making, suggesting additional considerations in the design of social norms-based interventions.

Social influence, intention to smoke, and adolescent smoking behaviour longitudinal relations.

Science.gov (United States)

Vitória, Paulo D; Salgueiro, M Fátima; Silva, Silvia A; de Vries, Hein

2011-11-01

There is a debate on the determinants of smoking behaviour, their relative impact, and how impacts are exerted. This longitudinal study is on the relations among social influence, intention to smoke, and smoking behaviour, controlling for attitude and self-efficacy. A model combining parents and peers with subjective and descriptive norms, resulting in four factors, was used to assess social influence. Data were collected at the beginning of the 7th(-T1), 8th(-T2), and 9th(-T3) school years, concerning 578 students (M(age) = 13.04 at T1). Structural Equation Modelling was used to test longitudinal effects. Variances explained by the model were high: R(2) (intention-T2) = .65, R(2) (behaviour-T2) = .67, and R(2) (behaviour-T3) = .76. Longitudinal analyses confirmed the effects of social influence on intention and behaviour. These effects on behaviour were direct and indirect (peers' and parents' descriptive norms in both cases). Descriptive norms had a stronger effect on behaviour than subjective norms. Peers' effect on behaviour was stronger than parents', but peers' effect was exerted only through descriptive norms while parents' effect was exerted through both norms. The intention effect on behaviour was not as detached as expected and its role of full mediator between other variables' effects on behaviour was not confirmed, since descriptive norms and self-efficacy had also a mediation role. Results show direct and indirect effects of social influence on behaviour. Descriptive norms are an important variable to operationalize social influence. Peers and parents exert influence on adolescents' intention and behaviour through different processes. The impact of intention on behaviour is not as important as expected. ©2011 The British Psychological Society.

What Influences Chinese Adolescents’ Choice Intention between Playing Online Games and Learning? Application of Theory of Planned Behavior with Subjective Norm Manipulated as Peer Support and Parental Monitoring

Science.gov (United States)

Wang, Jia; Liu, Ru-De; Ding, Yi; Liu, Ying; Xu, Le; Zhen, Rui

2017-01-01

This study investigated how and why Chinese adolescents choose between playing online games and doing homework, using the model of the theory of planned behavior (TPB) in which the subjective norm was manipulated as two sub-elements (peer support and parental monitoring). A total of 530 students from an elementary school and a middle school in China were asked to complete the measures assessing two predictors of TPB: attitude and perceived behavioral control (PBC). Next, they completed a survey about their choice intention between playing an online game and doing homework in three different situations, wherein a conflict between playing online games and doing homework was introduced and subjective norm was manipulated as peers supporting and parents objecting to playing online games. The results showed that adolescents’ attitude and PBC, as well as the perception of obtaining or not obtaining support from their peers and caregivers (manipulated subjective norm), significantly influenced their choice intention in online gaming situations. These findings contribute to the understanding of the factors affecting adolescents’ online gaming, which has been a concern of both caregivers and educators. With regard to the theoretical implications, this study extended previous work by providing evidence that TPB can be applied to analyze choice intention. Moreover, this study illuminated the effects of the separating factors of subjective norm on choice intention between playing online games and studying. PMID:28458649

What Influences Chinese Adolescents' Choice Intention between Playing Online Games and Learning? Application of Theory of Planned Behavior with Subjective Norm Manipulated as Peer Support and Parental Monitoring.

Science.gov (United States)

Wang, Jia; Liu, Ru-De; Ding, Yi; Liu, Ying; Xu, Le; Zhen, Rui

2017-01-01

This study investigated how and why Chinese adolescents choose between playing online games and doing homework, using the model of the theory of planned behavior (TPB) in which the subjective norm was manipulated as two sub-elements (peer support and parental monitoring). A total of 530 students from an elementary school and a middle school in China were asked to complete the measures assessing two predictors of TPB: attitude and perceived behavioral control (PBC). Next, they completed a survey about their choice intention between playing an online game and doing homework in three different situations, wherein a conflict between playing online games and doing homework was introduced and subjective norm was manipulated as peers supporting and parents objecting to playing online games. The results showed that adolescents' attitude and PBC, as well as the perception of obtaining or not obtaining support from their peers and caregivers (manipulated subjective norm), significantly influenced their choice intention in online gaming situations. These findings contribute to the understanding of the factors affecting adolescents' online gaming, which has been a concern of both caregivers and educators. With regard to the theoretical implications, this study extended previous work by providing evidence that TPB can be applied to analyze choice intention. Moreover, this study illuminated the effects of the separating factors of subjective norm on choice intention between playing online games and studying.

Management of NORM/TENORM Waste from Non Nuclear Industries

International Nuclear Information System (INIS)

Djarot S Wisnubroto

2003-01-01

Management of NORM/TENORM waste is now to be an issue and discussed in many international conferences and seminars. This paper describes the status of the management of NORM/TENORM waste including the origin of the waste, regulations and assessment of waste disposal. Several countries have established the regulation for NORM/TENORM waste; however the IAEA has not yet published guideline for management of NORM/TENORM. There are many options for disposal of NORM/TENORM waste based on standard of the radioactive waste disposal. The decision and policy on management of NORM/TENORM waste must be conducted carefully due to the social and economical impacts. (author)

Evaluating the effect of a campus-wide social norms marketing intervention on alcohol-use perceptions, consumption, and blackouts.

Science.gov (United States)

Su, Jinni; Hancock, Linda; Wattenmaker McGann, Amanda; Alshagra, Mariam; Ericson, Rhianna; Niazi, Zackaria; Dick, Danielle M; Adkins, Amy

2018-04-01

To evaluate the effect of a campus-wide social norms marketing intervention on alcohol-use perceptions, consumption, and blackouts at a large, urban, public university. 4,172 college students (1,208 freshmen, 1,159 sophomores, 953 juniors, and 852 seniors) who completed surveys in Spring 2015 for the Spit for Science Study, a longitudinal study of students' substance use and emotional health. Participants were e-mailed an online survey that queried campaign readership, perception of peer alcohol use, alcohol consumption, frequency of consumption, and frequency of blackouts. Associations between variables were evaluated using path analysis. We found that campaign readership was associated with more accurate perceptions of peer alcohol use, which, in turn, was associated with self-reported lower number of drinks per sitting and experiencing fewer blackouts. This evaluation supports the use of social norms marketing as a population-level intervention to correct alcohol-use misperceptions and reduce blackouts.

The Impact of Perceived Usefulness, Perceived Ease of Use, Subjective Norm, and Experience Toward Student’s Intention to Use Internet Banking

Directory of Open Access Journals (Sweden)

Kevin Danurdoro

2016-03-01

Full Text Available The development of internet in Indonesia is quite fast and the majority of users are students. Internet growth made every fields include banking provided internet based service that called internet banking. The purpose of this research is to explore the factors that affect student’s intention to use internet banking by used the combination model of TAM (Technology Acceptance Model. Independent variables used in this research are Perceived Usefulness, Perceived Ease of Use, Subjective Norm, and Experience. While the dependent variable is Student’s Intention to Use Internet Banking. The results show that perceived ease of use and experience are significantly influence students to use internet banking and perceived usefulness and subjective norm are unsignificantly influence students to use internet banking. The usefulness of internet banking did not make the students feel interested to use internet banking, one of the reasons is usefulness of internet banking is limited to non-cash transaction

Reliance on God, Prayer, and Religion Reduces Influence of Perceived Norms on Drinking

Science.gov (United States)

Neighbors, Clayton; Brown, Garrett A.; Dibello, Angelo M.; Rodriguez, Lindsey M.; Foster, Dawn W.

2013-01-01

Objective: Previous research has shown that perceived social norms are among the strongest predictors of drinking among young adults. Research has also consistently found religiousness to be protective against risk and negative health behaviors. The present research evaluates the extent to which reliance on God, prayer, and religion moderates the association between perceived social norms and drinking. Method: Participants (n = 1,124 undergraduate students) completed a cross-sectional survey online, which included measures of perceived norms, religious values, and drinking. Perceived norms were assessed by asking participants their perceptions of typical student drinking. Drinking outcomes included drinks per week, drinking frequency, and typical quantity consumed. Results: Regression analyses indicated that religiousness and perceived norms had significant unique associations in opposite directions for all three drinking outcomes. Significant interactions were evident between religiousness and perceived norms in predicting drinks per week, frequency, and typical quantity. In each case, the interactions indicated weaker associations between norms and drinking among those who assigned greater importance to religiousness. Conclusions: The extent of the relationship between perceived social norms and drinking was buffered by the degree to which students identified with religiousness. A growing body of literature has shown interventions including personalized feedback regarding social norms to be an effective strategy in reducing drinking among college students. The present research suggests that incorporating religious or spiritual values into student interventions may be a promising direction to pursue. PMID:23490564

Silence and table manners: when environments activate norms.

Science.gov (United States)

Joly, Janneke F; Stapel, Diederik A; Lindenberg, Siegwart M

2008-08-01

Two studies tested the conditions under which an environment (e.g., library, restaurant) raises the relevance of environment-specific social norms (e.g., being quiet, using table manners). As hypothesized, the relevance of such norms is raised when environments are goal relevant ("I am going there later") and when they are humanized with people or the remnants of their presence (e.g., a glass of wine on a table). Two studies show that goal-relevant environments and humanized environments raise the perceived importance of norms (Study 1) and the intention to conform to norms (Study 2). Interestingly, in both studies, these effects reach beyond norms related to the environments used in the studies.

The Relationships between Belief, Attitude, Subjective Norm, and Behavior Towards Infant Food Formula Selection: The Views of the Malaysian Mothers

Directory of Open Access Journals (Sweden)

T. Ramayah

2004-09-01

Full Text Available The purpose of the study is to determine the relationships between belief, attitude, subjective norm, intention, and behavior towards the choice of infant food based on the Theory of Reasoned Action (TRA. An analysis on a sample of 108 mothers indicates that the TRA could be used in predicting choice decision of infant food formulas by explaining 57 percent of the variance in the behavioral intention. The subjective norm component had a higher predictive power than the attitudinal component. Of this normative component, parents or relatives and doctors were found to be more influential. Intention to choose an infant formula was also influenced by family income. The belief outcomes in evaluating a premium infant formula and economic infant formula were found to be different. For premium infant formula, brand trusted, closest to breast milk and nutrients content were identified as the dominant attributes. In contrast, availability, affordable, and nutrients content were identified as the prime beliefs in evaluating economic infant formula. Implications of the findings are discussed.

Exploring social norms around cohabitation: The life course, individualization, and culture: Introduction to Special Collection: "Focus on Partnerships: Discourses on cohabitation and marriage throughout Europe and Australia"

Directory of Open Access Journals (Sweden)

Brienna Perelli-Harris

2015-10-01

Full Text Available Background: Explanations of the increase in cohabitation often rely on the concept of ideational change and shifting social norms. While researchers have investigated cohabitation and the role of social norms from a quantitative perspective, few studies have examined how people discuss the normative context of cohabitation, especially in cross-national comparison. Objective: This article introduces a Special Collection that uses focus group research to compare social norms relating to cohabitation and marriage in 8 countries in Europe. The Introduction explicates the concept of social norms, describes the focus group project, reflects on the method's advantages and limitations, and summarizes the theoretical and methodological contributions of the project. Methods: Collaborators conducted 7−8 focus groups in each country using a standardized questionnaire. They coded each discussion, analyzed the results, and produced a country-specific chapter on a particular theme. They also collaborated on an overview paper that synthesized the overall findings of the project. Results: The articles provide insights into the meanings of partnership formation in each country. In addition, their findings contribute to three main theoretical themes: 1 life courses, sequencing, and intersections; 2 individualization, freedom, and commitment; and 3 culture, religion, and the persistence of the past. Conclusions: This Special Collection contributes to and challenges current explanations of family change by pointing out how social norms shape partnership behavior. The project informs quantitative research by emphasizing the need for a culturally informed interpretation of demographic behavior. We urge researchers to recognize the multiple meanings of cohabitation within each context and across countries.

What Do True Gender Ratios and Stereotype Norms Really Tell Us?

OpenAIRE

Gygax, Pascal M.; Garnham, Alan; Doehren, Sam

2016-01-01

We present a Focused Review on work that was conducted to compare perceived distributions of men and women in occupations and other social roles with actual real world distributions. In previous work, we showed that means for the two sources were similar and the correlation between them was high. However, in the present paper, although we argue that comparing subjective gender stereotype norms and real world data about gender ratios is an interesting endeavor, we also discuss the limits to an...

Development and evaluation of the efficacy of a web-based 'social norms'-intervention for the prevention and reduction of substance use in a cluster-controlled trial conducted at eight German universities.

Science.gov (United States)

Helmer, Stefanie M; Muellmann, Saskia; Zeeb, Hajo; Pischke, Claudia R

2016-03-11

Previous research suggests that perceptions of peer substance use are associated with personal use. Specifically, overestimating use in the peer group is predictive of higher rates of personal substance use. 'Social norms'-interventions are based on the premise that changing these misperceived social norms regarding substance use by providing feedback on actual norms is associated with a reduction in personal substance use. Studies conducted in the U.S.A. suggest that 'social norms'-feedback is an effective strategy for reducing substance use among university students. It is unknown whether the effects of a 'social norms'-feedback on substance use can be replicated in a sample of German university students. The objective of this article is to describe the study design and aims of the 'INternet-based Social norms-Intervention for the prevention of substance use among Students' (INSIST)-study, a cluster-controlled trial examining the effects of a web-based 'social norms'- intervention in students enrolled at four intervention universities with those enrolled at four delayed intervention control universities. The INSIST-study is funded by the German Federal Ministry of Health. Eight universities in four regions in Germany will take part in the study, four serving as intervention and four as delayed intervention control universities (randomly selected within a geographic region). Six hundred students will be recruited at each university and will be asked to complete a web-based survey assessing personal and perceived substance use/attitudes towards substance use at baseline. These data will be used to develop the web-based 'social norms'-feedback tailored to gender and university. Three months after the baseline survey, students at intervention universities will receive the intervention. Two months after the launch of the intervention, students of all eight universities will be asked to complete the follow-up questionnaires to assess changes in perceptions of

The Intention to Quit Smoking: The Impact of Susceptibility, Self-Efficacy, Social Norms and Emotional Intelligence Embedded Model

Science.gov (United States)

Rahman, Muhammad Sabbir; Mannan, Mahafuz; Rahman, Mohammad Mahboob

2018-01-01

Purpose: From the perspective of developing countries, studies regarding the behavioral effects of quitting tobacco consumption on emerging psychological determinants are limited. The purpose of this paper is to examine the influence of emotional intelligence (EI), social norms, susceptibility and self-efficacy on the behavioral effects of…

Behavioral Norms, Moral Judgments, and Social Approval of Participant Roles in School Bullying in a Singapore Sample

Science.gov (United States)

Sim, Tick Ngee; Tan, Melinda Meizhen

2013-01-01

This study examines behavioral norms, moral judgments, and social approval of participant roles in classroom physical, verbal, and relational bullying, including a relatively new reporter role (where nothing is done during the bullying but there is subsequent reporting to a teacher). A sample of 1,131 Secondary 1 (mean age = 12 years 7 months) and…

Performance-based vs socially supportive culture: A cross-national study of descriptive norms and entrepreneurship

OpenAIRE

Ute Stephan; Lorraine M Uhlaner

2010-01-01

This paper is a cross-national study testing a framework relating cultural descriptive norms to entrepreneurship in a sample of 40 nations. Based on data from the Global Leadership and Organizational Behavior Effectiveness project, we identify two higher-order dimensions of culture – socially supportive culture (SSC) and performance-based culture (PBC) – and relate them to entrepreneurship rates and associated supply-side and demand-side variables available from the Global Entrepreneurship Mo...

The Effects of Profile Pictures and Friends' Comments on Social Network Site Users' Body Image and Adherence to the Norm.

Science.gov (United States)

Flynn, Mark A

2016-04-01

This study sought to explore the effects of exposure to Facebook body ideal profile pictures and norm conforming comments on users' body image. In addition, the social identity and self-categorization theoretical frameworks were used to explore users' endorsement of a body ideal norm. A mock Facebook page was used to conduct a pretest posttest 2 × 2 between-group web-based experiment that featured body ideal profile pictures (body ideal vs. no body) and body ideal comments (conforming vs. nonconforming). Five hundred and one participants completed the experiment and passed all manipulation checks. Participants viewed pictures and comments on the status page and were able to leave their own comment before exiting. Results demonstrated no significant main effects. However, predispositional body satisfaction significantly moderated the relationship between body ideal pictures and body satisfaction. Most comments supported the body ideal norm. However, in support of self-categorization theory, participants exposed to nonconforming comments made nonconforming comments themselves significantly more than those exposed to conforming comments. The findings demonstrated the importance of continued body image research in social network sites, as well as the potential for self-categorization theory to guide such research.

Characterisation of NORM Contaminated Objects: Reliable and Efficient

DEFF Research Database (Denmark)

Breddam, Kresten; Hou, Xiaolin; Koufakis, Markos

The predominant contributors to the production of Technologically En-hanced Naturally Occurring Radioactive Material (TENORM) and NORM-waste in the Nordic countries are the on- and offshore oil and gas produc-ers. In oil and gas production processes, host rock formation water con-taining low...... concentrations of NORM is mixed with seawater containing high concentrations of sulphate. This leads to precipitation of NORM (Ra, Pb, Po)SO4, which is deposited as either scale or sludge in the production equipment. NORM contaminated pipes, tubes, pumps and tanks, etc. are therefore subject to radiological...... characterization in order to ensure safe reuse or recycling as well as safe NORM waste handling.The procedures and measurement techniques may significantly affect the amount of mate-rial that is categorized as NORM contaminated equipment and NORM waste. At present, different procedures are used for categorization...

Morality salience increases adherence to salient norms and values

NARCIS (Netherlands)

Gailliot, M.T.; Stillman, T.F.; Schmeichel, B.J.; Maner, J.K.; Plant, E.A.

2008-01-01

Four studies indicate that mortality salience increases adherence to social norms and values, but only when cultural norms and values are salient. In Study 1, mortality salience coupled with a reminder about cultural values of egalitarianism reduced prejudice toward Blacks among non-Black

Bundles of Norms About Teen Sex and Pregnancy.

Science.gov (United States)

Mollborn, Stefanie; Sennott, Christie

2015-09-01

Teen pregnancy is a cultural battleground in struggles over morality, education, and family. At its heart are norms about teen sex, contraception, pregnancy, and abortion. Analyzing 57 interviews with college students, we found that "bundles" of related norms shaped the messages teens hear. Teens did not think their communities encouraged teen sex or pregnancy, but normative messages differed greatly, with either moral or practical rationalizations. Teens readily identified multiple norms intended to regulate teen sex, contraception, abortion, childbearing, and the sanctioning of teen parents. Beyond influencing teens' behavior, norms shaped teenagers' public portrayals and post hoc justifications of their behavior. Although norm bundles are complex to measure, participants could summarize them succinctly. These bundles and their conflicting behavioral prescriptions create space for human agency in negotiating normative pressures. The norm bundles concept has implications for teen pregnancy prevention policies and can help revitalize social norms for understanding health behaviors. © The Author(s) 2014.

Perceptions, intentions and behavioral norms that affect pre-license driving among Arab youth in Israel.

Science.gov (United States)

Gesser-Edelsburg, Anat; Zemach, Mina; Lotan, Tsippy; Elias, Wafa; Grimberg, Einat

2018-02-01

The present study examines reported pre-license driving among youth from the population of Arab citizens of Israel. The purpose of the present study is to examine which sociodemographic variables, attitudes and perceptions about safe driving and individual and societal behavioral norms are associated with pre-license driving. The research distinguished between the factors that actually contribute to pre-license driving (reported behavior, peer norms, gender and parents' messages) and the factors that explain the intention (parental authority, social norms, parents' messages and fear of road crashes). Even though there was a significant partial overlap (84%) between those who intend to drive without a license and those who reported driving without a license, the main factors that distinguish pre-license driving groups are different from the factors that distinguish the intention to drive before receiving a license. What is unique about the findings is the identification of the context in which social norms are influential and that in which parental authority is influential. The study indicated that in the case of pre-license driving, the main motivating factor is subjective norms, whereas in the case of expecting to drive without a license, the main motivating factor is the interaction between parental authority and the messages that parents convey. While actual behavior pertains to the behavioral level, we argue that intended behavior pertains to the cognitive level. At this level, rational considerations arise, such as fear of parental punishment and fear of accidents. These considerations compete with the influence of friends and their norms, and may outweigh them. The findings suggest that it is important to safeguard youth against the influence of peer pressure as early as the stage of behavioral intentions. Follow-up studies can simulate situations of pre-license driving due to social pressure and identify the factors that might affect young people's decision

Attitudes, subjective norms, and intention to perform routine oral examination for oropharyngeal candidiasis as perceived by primary health-care providers in Nairobi Province

NARCIS (Netherlands)

Koyio, L.N.; Kikwilu, E.N.; Mulder, J.; Frencken, J.E.F.M.

2013-01-01

Objectives: To assess attitudes, subjective norms, and intentions of primary health-care (PHC) providers in performing routine oral examination for oropharyngeal candidiasis (OPC) during outpatient consultations. Methods: A 47-item Theory of Planned Behaviour-based questionnaire was developed and

Addressing Gender Discrimination in Oral and Maxillofacial Surgery via the Social Norms Approach.

Science.gov (United States)

Uppgaard, Rachel

2018-03-28

Gender discrimination continues to be a challenge faced by women in oral and maxillofacial surgery. The discrimination itself is perpetrated by a small number of individuals, but it is lack of support and intervention by other surgeons that allows this to continue. The social norms approach is one means to break this cycle: first by identifying misperceptions and then by encouraging individuals to intervene instead of remaining bystanders. To move forward as a specialty, we must actively intervene when discrimination and harassment occur. Copyright © 2018 American Association of Oral and Maxillofacial Surgeons. Published by Elsevier Inc. All rights reserved.

Are social norms associated with smoking in French university students? A survey report on smoking correlates

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Riou França Lionel

2009-04-01

Full Text Available Abstract Background Knowledge of the correlates of smoking is a first step to successful prevention interventions. The social norms theory hypothesises that students' smoking behaviour is linked to their perception of norms for use of tobacco. This study was designed to test the theory that smoking is associated with perceived norms, controlling for other correlates of smoking. Methods In a pencil-and-paper questionnaire, 721 second-year students in sociology, medicine, foreign language or nursing studies estimated the number of cigarettes usually smoked in a month. 31 additional covariates were included as potential predictors of tobacco use. Multiple imputation was used to deal with missing values among covariates. The strength of the association of each variable with tobacco use was quantified by the inclusion frequencies of the variable in 1000 bootstrap sample backward selections. Being a smoker and the number of cigarettes smoked by smokers were modelled separately. Results We retain 8 variables to predict the risk of smoking and 6 to predict the quantities smoked by smokers. The risk of being a smoker is increased by cannabis use, binge drinking, being unsupportive of smoke-free universities, perceived friends' approval of regular smoking, positive perceptions about tobacco, a high perceived prevalence of smoking among friends, reporting not being disturbed by people smoking in the university, and being female. The quantity of cigarettes smoked by smokers is greater for smokers reporting never being disturbed by smoke in the university, unsupportive of smoke-free universities, perceiving that their friends approve of regular smoking, having more negative beliefs about the tobacco industry, being sociology students and being among the older students. Conclusion Other substance use, injunctive norms (friends' approval and descriptive norms (friends' smoking prevalence are associated with tobacco use. University-based prevention campaigns

Linking Norms and Culture

NARCIS (Netherlands)

McBreen, J.; Tosto, Di G.; Dignum, F.; Hofstede, G.J.

2011-01-01

The goal of this paper is to propose a method of modelling the evolution of social norms in different cultural settings. We analyse the role of culture in shaping agents' normative reasoning and hence their behaviour. The general notion of 'value' is discussed from the perspective of the BDI

The hitchhiker's guide to altruism: gene-culture coevolution, and the internalization of norms.

Science.gov (United States)

Gintis, Herbert

2003-02-21

An internal norm is a pattern of behavior enforced in part by internal sanctions, such as shame, guilt and loss of self-esteem, as opposed to purely external sanctions, such as material rewards and punishment. The ability to internalize norms is widespread among humans, although in some so-called "sociopaths", this capacity is diminished or lacking. Suppose there is one genetic locus that controls the capacity to internalize norms. This model shows that if an internal norm is fitness enhancing, then for plausible patterns of socialization, the allele for internalization of norms is evolutionarily stable. This framework can be used to model Herbert Simon's (1990) explanation of altruism, showing that altruistic norms can "hitchhike" on the general tendency of internal norms to be personally fitness-enhancing. A multi-level selection, gene-culture coevolution argument then explains why individually fitness-reducing internal norms are likely to be prosocial as opposed to socially harmful.

Perceived peer drinking norms and responsible drinking in UK university settings.

Science.gov (United States)

Robinson, Eric; Jones, Andrew; Christiansen, Paul; Field, Matt

2014-09-01

Heavy drinking is common among students at UK universities. US students overestimate how much their peers drink and correcting this through the use of social norm messages may promote responsible drinking. We tested whether there is an association between perceived campus drinking norms and usual drinking behavior in UK university students and whether norm messages about responsible drinking correct normative misperceptions and increase students' intentions to drink responsibly. 1,020 UK university students took part in an online study. Participants were exposed to one of five message types: a descriptive norm, an injunctive norm, a descriptive and injunctive norm, or one of two control messages. Message credibility was assessed. Afterwards participants completed measures of intentions to drink responsibly and we measured usual drinking habits and perceptions of peer drinking. Perceptions of peer drinking were associated modestly with usual drinking behavior, whereby participants who believed other students drank responsibly also drank responsibly. Norm messages changed normative perceptions, but not in the target population of participants who underestimated responsible drinking in their peers at baseline. Norm messages did not increase intentions to drink responsibly and although based on accurate data, norm messages were not seen as credible. In this UK based study, although perceived social norms about peer drinking were associated with individual differences in drinking habits, campus wide norm messages about responsible drinking did not affect students' intentions to drink more responsibly. More research is required to determine if this approach can be applied to UK settings.

Norm compliance affects perceptual decisions through modulation of a starting point bias.

Science.gov (United States)

Toelch, Ulf; Panizza, Folco; Heekeren, Hauke R

2018-03-01

Adaptive decisions in social contexts depend on both perceptual information and social expectations or norms. These are potentially in conflict when certain choices are beneficial for an individual, but societal rules mandate a different course of action. To resolve such a conflict, the reliability of information has to be balanced against potentially deleterious effects of non-compliance such as ostracism. In this study, we systematically investigated how interactions between perceptual and social influences affect decision-relevant cognitive processes. In a direction-of-motion discrimination task, participants received perceptual information alongside information on other players' choices. In addition, we created conflict scenarios where players' choices affected other participants' monetary rewards dependent on whether their choices were in line or against the opinion of the other players. Importantly, we altered the strength of this manipulation in two separate experiments by contrasting motivations of either preventing harm or providing a benefit to others. Behavioural analyses and computational models of perceptual decisions showed that participants successfully integrated perceptual with social information. Participants' reliance on social information was effectively modulated in conflict situations. Critically, these effects were augmented when the strength of social norms was increased, indexing conditions under which social norms effectively influence decisions. These results inform theories of social influence by providing an account of how higher order goals like social norm compliance affect perceptual decisions.

Human rights – local value or universal norm?

Directory of Open Access Journals (Sweden)

Grigory Gutner

2011-03-01

Full Text Available The article argues for the universal character of human rights. It is demonstrated that they are not of specific value of Western culture but are a universal norm. This norm is valid not only for political practices but, first of all, for the morality and practice of argumentation. Human rights are strictly correlated with Kantian Categorical Imperative and can be substantiated by means of transcendental­pragmatic argument (K.­O. Apel. The difference between values and norms are also considered. It is demonstrated that values are always subjective and arbitrary meanwhile final justification is possible for norms.  

Clinical ethics and values: how do norms evolve from practice?

Science.gov (United States)

Spranzi, Marta

2013-02-01

Bioethics laws in France have just undergone a revision process. The bioethics debate is often cast in terms of ethical principles and norms resisting emerging social and technological practices. This leads to the expression of confrontational attitudes based on widely differing interpretations of the same principles and values, and ultimately results in a deadlock. In this paper I would like to argue that focusing on values, as opposed to norms and principles, provides an interesting perspective on the evolution of norms. As Joseph Raz has convincingly argued, "life-building" values and practices are closely intertwined. Precisely because values have a more indeterminate meaning than norms, they can be cited as reasons for action by concerned stakeholders, and thus can help us understand how controversial practices, e.g. surrogate motherhood, can be justified. Finally, norms evolve when the interpretations of the relevant values shift and cause a change in the presumptions implicit in the norms. Thus, norms are not a prerequisite of the ethical solution of practical dilemmas, but rather the outcome of the decision-making process itself. Struggling to reach the right decision in controversial clinical ethics situations indirectly causes social and moral values to change and principles to be understood differently.

Complex and Conflicting Social Norms: Implications for Implementation of Future HIV Pre-Exposure Prophylaxis (PrEP Interventions in Vancouver, Canada.

Directory of Open Access Journals (Sweden)

Rod Knight

Full Text Available HIV Pre-Exposure Prophylaxis (PrEP has been found to be efficacious in preventing HIV acquisition among seronegative individuals in a variety of risk groups, including men who have sex with men and people who inject drugs. To date, however, it remains unclear how socio-cultural norms (e.g., attitudes towards HIV; social understandings regarding HIV risk practices may influence the scalability of future PrEP interventions. The objective of this study is to assess how socio-cultural norms may influence the implementation and scalability of future HIV PrEP interventions in Vancouver, Canada.We conducted 50 interviews with young men (ages 18-24 with a variety of HIV risk behavioural profiles (e.g., young men who inject drugs; MSM. Interviews focused on participants' experiences and perceptions with various HIV interventions and policies, including PrEP.While awareness of PrEP was generally low, perceptions about the potential personal and public health gains associated with PrEP were interconnected with expressions of complex and sometimes conflicting social norms. Some accounts characterized PrEP as a convenient form of reliable protection against HIV, likening it to the female birth control pill. Other accounts cast PrEP as a means to facilitate 'socially unacceptable' behaviour (e.g., promiscuity. Stigmatizing rhetoric was used to position PrEP as a tool that could promote some groups' proclivities to take 'risks'.Stigma regarding 'risky' behaviour and PrEP should not be underestimated as a serious implementation challenge. Pre-implementation strategies that concomitantly aim to improve knowledge about PrEP, while addressing associated social prejudices, may be key to effective implementation and scale-up.

Masculine norms about emotionality and social constraints in young and older adult men with cancer.

Science.gov (United States)

Darabos, Katie; Hoyt, Michael A

2017-04-01

Beliefs that men should restrict their display of emotions, or restrictive emotionality, might contribute to adjustment to cancer and this might be sensitive to social receptivity to disclosure. The present research examined relationships of restrictive emotionality, social constraints, and psychological distress in young adults with testicular cancer (N = 171; Study 1) and older men with prostate cancer (N = 66; Study 2). Study 1: positive associations were observed for social constraints and restrictive emotionality with depressive symptoms. Social constraints moderated the relationship, such that high restrictive emotionality was associated with higher depressive symptoms in those with high constraints. Study 2: only social constraints (and not restrictive emotionality) was positively associated with depressive symptoms and cancer-related intrusive thoughts. The social constraints × restrictive emotionality interaction approached significance with depressive symptoms, such with high social constraints low restrictive emotionality was associated with higher depressive symptoms compared to those with less constraints. No significant associations were found for intrusive thoughts in either study. Findings demonstrate unique relationships with psychological distress across the lifespan of men with cancer given perception of constraints and adherence to masculine norms about emotionality.

Evaluating the Effect of a Campus-Wide Social Norms Marketing Intervention on Alcohol-Use Perceptions, Consumption, and Blackouts

Science.gov (United States)

Su, Jinni; Hancock, Linda; Wattenmaker McGann, Amanda; Alshagra, Mariam; Ericson, Rhianna; Niazi, Zackaria; Dick, Danielle M.; Adkins, Amy

2018-01-01

Objective: To evaluate the effect of a campus-wide social norms marketing intervention on alcohol-use perceptions, consumption, and blackouts at a large, urban, public university. Participants: 4,172 college students (1,208 freshmen, 1,159 sophomores, 953 juniors, and 852 seniors) who completed surveys in Spring 2015 for the Spit for Science…

From Blame to Punishment: Disrupting Prefrontal Cortex Activity Reveals Norm Enforcement Mechanisms.

Science.gov (United States)

Buckholtz, Joshua W; Martin, Justin W; Treadway, Michael T; Jan, Katherine; Zald, David H; Jones, Owen; Marois, René

2015-09-23

The social welfare provided by cooperation depends on the enforcement of social norms. Determining blameworthiness and assigning a deserved punishment are two cognitive cornerstones of norm enforcement. Although prior work has implicated the dorsolateral prefrontal cortex (DLPFC) in norm-based judgments, the relative contribution of this region to blameworthiness and punishment decisions remains poorly understood. Here, we used repetitive transcranial magnetic stimulation (rTMS) and fMRI to determine the specific role of DLPFC function in norm-enforcement behavior. DLPFC rTMS reduced punishment for wrongful acts without affecting blameworthiness ratings, and fMRI revealed punishment-selective DLPFC recruitment, suggesting that these two facets of norm-based decision making are neurobiologically dissociable. Finally, we show that DLPFC rTMS affects punishment decision making by altering the integration of information about culpability and harm. Together, these findings reveal a selective, causal role for DLPFC in norm enforcement: representational integration of the distinct information streams used to make punishment decisions. Copyright © 2015 Elsevier Inc. All rights reserved.

Social Norms and Stigma Regarding Unintended Pregnancy and Pregnancy Decisions: A Qualitative Study of Young Women in Alabama.

Science.gov (United States)

Smith, Whitney; Turan, Janet M; White, Kari; Stringer, Kristi L; Helova, Anna; Simpson, Tina; Cockrill, Kate

2016-06-01

Social norms and stigma may play important roles in reproductive health behavior and decision making among young women in the U.S. South, who disproportionately experience unintended pregnancies. No research has described the presence and manifestations of social norms and stigmas associated with unintended pregnancy and related decision making from the perspective of this population. Six focus groups and 12 cognitive interviews were conducted between December 2013 and July 2014 with 46 low-income women aged 19-24 living in Birmingham, Alabama; respondents were recruited from two public health department centers and a community college. Semistructured interview guides were used to facilitate discussion about social perceptions of unintended pregnancy and related pregnancy decisions. Sessions were audio-recorded, and transcripts were analyzed using a theme-based approach. Participants described community expectations that pregnancy occur in the context of monogamous relationships, in which both partners are mature, educated and financially stable. However, respondents reported that unintended pregnancy outside of these circumstances was common, and that the community expected young women faced with unintended pregnancies to bear and raise their children. Women who chose to do so were viewed more positively than were women who chose abortion or adoption. The community generally considered these alternatives to parenting unacceptable, and participants discussed them in terms of negative labels, social judgment and nondisclosure. Findings suggest a need to reduce stigma and create a social environment in which young women are empowered to make the best reproductive decisions for themselves. Copyright © 2016 by the Guttmacher Institute.

Die vraag na norme vir moraliteit

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J. A. Heyns

1989-08-01

Full Text Available The demand for norms for morality This article is a short investigation of the existence and the character of norms for morality. Owing to the secularized society in which we live today the well known Martin Buber once spoke of the eclipse of the light of heaven as an eclipse of God and, we may add, an eclipse also of moral norms. A theocentric basis for moral norms should be accepted as well as the fact that the whole of creation is subject unconditionally to his cosmonomic order. Consequently there is a concrete demand or claim on man in the situation he confronts, which cannot be reduced to an application of general moral norms to the situation concerned. God does speak to us through historical situations as well. We shall have to judge the concrete historical situation in its immediate hic et nunc call on us in the light of the will and law of God, as they are revealed to us in his Word.

The Role of Perceived Social Norms in Rural Sanitation: An Explorative Study from Infrastructure-Restricted Settings of South Ethiopia.

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Novotný, Josef; Kolomazníková, Jana; Humňalová, Helena

2017-07-17

The perception of social sanitation norms (PSSNs) around unacceptability of open defecation has been a key aspect of recent sanitation interventions. However, underlying mechanisms through which "reconstructed" PSSNs affect sanitation outcomes have been a black box. This explorative cross-sectional study examines direct and indirect links between PSSNs and sanitation safety using data from structured interviews and observations in 368 households in rural South Ethiopia. In addition to a positive association between PSSNs and sanitation safety, we propose and examine the following two mechanisms: First, we confirm a potentially adverse feedback of PSSNs on future sanitation safety by enhancing the emotional satisfaction with current sanitation practice (satisfaction independent of the functionality of sanitation facilities). Second, inspired by the social amplification/attenuation of risk framework, we demonstrate that PSSNs work as a "social filter" that can amplify or attenuate the effects of other variables targeted in sanitation interventions such as perceived health-related and non-health risks and benefits associated with open defecation and private latrine ownership, respectively, and factual hygiene and sanitation knowledge. These findings imply that PSSNs are not only important per se, but they are also important instrumentally because sanitation outcomes depend upon the capacity of social influences to shape the perception of sanitation risks and benefits and sanitation-related awareness in desirable ways. The mechanisms outlined in this paper as well as the sustainability of sanitation outcomes depend on whether and how social sanitation norms are internalized.

Breastfeeding practices, beliefs, and social norms in low-resource communities in Mexico: Insights for how to improve future promotion strategies

Science.gov (United States)

Swigart, Tessa M.; Bonvecchio, Anabelle; Théodore, Florence L.; Zamudio-Haas, Sophia; Villanueva-Borbolla, Maria Angeles; Thrasher, James F.

2017-01-01

Introduction Breastfeeding is recommended exclusively for the first 6 months after birth, with continued breastfeeding for at least 2 years. Yet prevalence of these recommendations is low globally, although it is an effective and cost-effective way to prevent serious infections and chronic illness. Previous studies have reported that social support greatly influences breastfeeding, but there is little evidence on perceived social norms in Mexico and how they affect actual behavior. Objective Our objective was to investigate breastfeeding intention, practices, attitudes, and beliefs, particularly normative, among low-resource communities in central and southern Mexico. Methods We performed a secondary analysis using the theory of planned behavior with cross-sectional data, which included semi-structured individual interviews with fathers (n 10), 8 focus groups with mothers (n 50), and 8 focus groups with women community leaders (n 44) with a total of 104 participants. Our data also included a quantitative survey among pregnant women and mothers (n 321). Results Women reported supplementing breast milk with water and teas soon after birth, as well as introducing small bites of solid food a few months after birth. Social norms appeared to support breastfeeding, but not exclusive breastfeeding or breastfeeding for periods longer than about a year. This may be partially explained by: a) behavioral beliefs that for the first 6 months breast milk alone is insufficient for the baby, and that water in addition to breast milk is necessary to hydrate an infant and b) normative beliefs related to the appropriateness of breastfeeding in public and as the child gets older. Conclusions Future strategies should focus on positively influencing social norms to support recommended practices, and emphasize the specific reasons behind the recommendations. Future efforts should take a multi-pronged approach using a variety of influences, not only directed at healthcare providers but

The role of satisfaction, norms and conflict in families' eating behaviour

DEFF Research Database (Denmark)

Olsen, Svein Ottar; Grunert, Klaus G.

2010-01-01

Purpose - The purpose of this study is to analyse the relationship between satisfaction and consumer behaviour by proposing and testing a model of how moral and social influences interact with individual satisfaction and conflict to explain and understand consumer behaviour in a family context...... measured by multiple-item measures. After checking for reliability and validity of the data by confirmatory factor analysis, structural equation modelling in Lisrel was used to estimate relationships between the constructs and their measures. Findings - While satisfaction, social norm and preference...... conflict had an influence on behaviour, the impact of satisfaction was least among the three constructs. In turn, these three constructs were influenced by personal norm. Also, social norm and preference conflict were mutually related. Research limitations/implications - The study is based on self...

Competition and norms: A self-defeating combination?

International Nuclear Information System (INIS)

Alberts, Genevieve; Gurguc, Zeynep; Koutroumpis, Pantelis; Martin, Ralf; Muûls, Mirabelle; Napp, Tamaryn

2016-01-01

This paper investigates the effects of information feedback mechanisms on electricity and heating usage at a student hall of residence in London. In a randomised control trial, we formulate different treatments such as feedback information and norms, as well as prize competition among subjects. We show that information and norms lead to a sharp – more than 20% - reduction in overall energy consumption. Because participants do not pay for their energy consumption this response cannot be driven by cost saving incentives. Interestingly, when combining feedback and norms with a prize competition for achieving low energy consumption, the reduction effect – while present initially – disappears in the long run. This could suggest that external rewards reduce and even destroy intrinsic motivation to change behaviour. - Highlights: •We investigate the effect of information feedback on residential energy consumption. •A RCT tests whether norms affect the decisions of price-indifferent participants. •Feedback mechanisms and norms reduce energy consumption by 22% on average. •Introducing prize competition dissipates the impact of information feedback and norms.

Understanding the MBA Gender Gap: Women Respond to Gender Norms by Reducing Public Assertiveness but Not Private Effort.

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Wallen, Aaron S; Morris, Michael W; Devine, Beth A; Lu, Jackson G

2017-08-01

Women's underperformance in MBA programs has been the subject of recent debate and policy interventions, despite a lack of rigorous evidence documenting when and why it occurs. The current studies document a performance gap, specifying its contours and contributing factors. Two behaviors by female students that may factor into the gap are public conformity and private internalization. We predicted that women conform to the norm associating maleness with technical prowess by minimizing their public assertiveness in class discussions and meetings, but that they do not internalize the norm by reducing private effort. Data from multiple cohorts of a top-ranked MBA program reveal female underperformance occurred in technical subjects (e.g., accounting), but not social subjects (e.g., marketing). As predicted, the gender effect ran not through private effort but through public assertiveness, even controlling for gender differences in interests and aptitudes. These findings support some current policy interventions while casting doubt on others.

The Latina Birth Weight Paradox: the Role of Subjective Social Status.

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Fleuriet, Jill; Sunil, Thankam

2017-09-15

The purpose of this project was to quantitatively test differences in subjective social status scores between non-pregnant and pregnant women to determine the role of subjective social status in birth weight variation between Mexico-born and US-born Mexican-American women. Six hundred low-income pregnant and non-pregnant Mexican immigrant and Mexican-American women in south Texas were surveyed for subjective social status, depression, perceived social stress, parity, and pregnancy intendedness. Psychosocial health variables, parity, and pregnancy intendedness were included due to their significant associations with low birth weight. Pregnant women had higher subjective social status scores than non-pregnant women. The difference in scores between non-pregnant and pregnant women was smaller in Mexican immigrant women than Mexican-American women. Pregnancy intendedness did not influence subjective social status in pregnant women of either sample, but having children (parity) in both samples was associated with higher subjective social status scores. Among Mexican-American women, community subjective social status was correlated with levels of depressive symptoms and perceived social stress. Subjective social status, depression, and perceived social stress were not correlated among Mexican immigrant women. Our results suggest that incorporation into the USA influences maternal mental health vis-à-vis changes in how women of reproductive age think about themselves and their gender roles in relation to others. Theoretically, our work supports mixed-method approaches to document how culture change as a result of immigration may impact maternal and infant health. Future research should test whether the effect of subjective social status on birth weight occurs when subjective social status does not correlate with depression or stress.

Les normes fondamentales du travail contribuent-elles à réduire les inégalités ?

OpenAIRE

Bazillier , Rémi; Sirven , Nicolas

2006-01-01

Cet article propose une investigation empirique des liens qu’entretiennent normes sociales et inégalité de revenus. Dans un premier temps, un indice de normes sociales du travail (travail des enfants, travail forcé, discrimination, liberté syndicale, conventions OIT) est déterminé. Aucun lien n’est trouvé a priori avec l’inégalité. Ceci s’explique par la différence entre la ratification des traités internationaux sur les normes sociales et la mise en place effective de ces normes par les pays...

How preschoolers react to norm violations is associated with culture.

Science.gov (United States)

Gampe, Anja; Daum, Moritz M

2018-01-01

Children from the age of 3years understand social norms as such and enforce these norms in interactions with others. Differences in parental and institutional education across cultures make it likely that children receive divergent information about how to act in cases of norm violations. In the current study, we investigated whether cultural values are associated with the ways in which children react to norm violations. We tested 80 bicultural 3-year-olds with a norm enforcement paradigm and analyzed their reactions to norm violations. The reactions were correlated to the children's parental cultural values using the Global Leadership and Organizational Behavior Effectiveness (GLOBE) scales, and these results show that parental culture was associated with children's reactions to norm violations. The three strongest correlations were found for institutional collectivism, performance orientation, and assertiveness. Copyright © 2017 Elsevier Inc. All rights reserved.

The influence of subjective norm on intention to use of learning management system among Malaysian higher education students

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Baleghi-Zadeh, Sousan; Ayub, Ahmad Fauzi Mohd; Mahmud, Rosnaini; Daud, Shaffe Mohd

2014-12-01

In recent years, the use of learning management system by universities has been increasingly growing. However, the results of several studies have revealed that students do not fully use the information systems. The present study proposes a model which investigates the influence of three constructs of perceived ease of use, perceived usefulness, and subjective norm on behavior intention to use of learning management system. The sample size was 216 Malaysian undergraduate students. The results of the study revealed that the proposed model accounts for 31.1 % variance of behavior intention to use.

Pregnancy Prevention among Latina Adolescents--The Role of Social Capital and Cultural Norms: An Interview with Dr. Claire Brindis

Science.gov (United States)

Prevention Researcher, 2004

2004-01-01

Recently, Dr. Brindis and her colleagues compared four communities with high poverty and lower than average birth rates among Latina adolescents, with four communities which also had high poverty but had higher than average birth rates among Latina adolescents. Their goal was to examine the social capital and cultural norms within these…

"Smoking Is Sóóó ... Sandals and White Socks": Co-Creation of a Dutch Anti-Smoking Campaign to Change Social Norms.

Science.gov (United States)

van den Heerik, Romy A M; van Hooijdonk, Charlotte M J; Burgers, Christian; Steen, Gerard J

2017-05-01

This article considers co-creation as a new persuasive strategy in health campaigns. Co-creation enables target audience members to become active campaign producers. A recent Dutch anti-smoking campaign applied co-creation, inviting the target audience to complete the slogan "smoking is sóóó . . . " with something outdated on social networking sites (SNSs) like Facebook and Twitter to stress non-smoking as the new social norm. From a corpus-linguistic perspective, we investigated how the slogans from the target audience resonated with or deviated from the campaign's original message. In general, the target audience slogans followed the campaign's approach, but on the SNSs, differences were found regarding the valence, type of utterance, and domain to which smoking was compared. The target audience frequently compared smoking with other (inter)personal social norms. Co-creation thus provides the target audience with an opportunity to disseminate campaign messages from their own perspective, but at the same time a co-creation strategy risks diluting the intended campaign message.

Perceived Social Norms, Expectations, and Attitudes toward Corporal Punishment among an Urban Community Sample of Parents

OpenAIRE

Taylor, Catherine A.; Hamvas, Lauren; Rice, Janet; Newman, Denise L.; DeJong, William

2011-01-01

Despite the fact that corporal punishment (CP) is a significant risk factor for increased aggression in children, child physical abuse victimization, and other poor outcomes, approval of CP remains high in the United States. Having a positive attitude toward CP use is a strong and malleable predictor of CP use and, therefore, is an important potential target for reducing use of CP. The Theory of Planned Behavior suggests that parents’ perceived injunctive and descriptive social norms and expe...

Is subjective social status a summary of life-course socioeconomic position?

Science.gov (United States)

Ferreira, Wasney de Almeida; Camelo, Lidyane; Viana, Maria Carmen; Giatti, Luana; Barreto, Sandhi Maria

2018-01-01

Very little is known about the association between objective indicators of socioeconomic position in childhood and adolescence and low subjective social status in adult life, after adjusting for adult socioeconomic position. We used baseline data (2008-2010) from the Brazilian Longitudinal Study of Adult Health (ELSA-Brasil), a multicenter cohort study of 15,105 civil servants from six Brazilian states. Subjective social status was measured using the The MacArthur Scale of Subjective Social Status, which represents social hierarchy in the form of a 10-rung ladder with the top rung representing the highest subjective social status. Participants who chose the bottom four rungs in the ladder were assigned to the low subjective social status category. The following socioeconomic position indicators were investigated: childhood (maternal education), adolescence (occupational social class of the household head; participant's occupational social class of first job; nature of occupation of household head; participant's nature of occupation of first job), and adulthood (participant's occupational social class, nature of occupation and education). The associations between low subjective social status and socioeconomic position were determined using multiple logistic regression, after adjusting for sociodemographic factors and socioeconomic position indicators from other stages of life. After adjustments, low socioeconomic position in childhood, adolescence and adulthood remained significantly associated with low subjective social status in adulthood with dose-response gradients. The magnitude of these associations was stronger for intra-individual than for intergenerational socioeconomic positions. Results suggest that subjective social status in adulthood is the result of a complex developmental process of acquiring socioeconomic self-perception, which is intrinsic to subjective social status and includes current and past, individual and family household experiences.

Examining Social and Sociomathematical Norms in Different Classroom Microcultures: Mathematics Teacher Education Perspective

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Güven, N. Dilsad; Dede, Yüksel

2017-01-01

Each classroom has its own microculture with its own norms that belong to this microculture. It is these norms that characterize every kind of activity and discussion in the classroom. What makes a mathematics classroom different from any other classroom is the nature of norms, rather than their existence or absence. This study aims to identify…

Psycholinguistic norms for 320 fixed expressions (idioms and proverbs) in French.

Science.gov (United States)

Bonin, Patrick; Méot, Alain; Boucheix, Jean-Michel; Bugaiska, Aurélia

2018-05-01

We provide psycholinguistic norms for a new set of 160 French idiomatic expressions and 160 proverbs: knowledge, predictability, literality, compositionality, subjective and objective frequency, familiarity, age of acquisition (AoA) and length. Different analyses (reliability, descriptive statistics and correlations) performed on the norms are reported and discussed. The norms can be downloaded as Supplemental Material .

Contributions of the Medial Prefrontal Cortex to Social Influence in Economic Decision-Making.

Science.gov (United States)

Apps, M A J; Ramnani, N

2017-09-01

Economic decisions are guided by highly subjective reward valuations (SVs). Often these SVs are over-ridden when individuals conform to social norms. Yet, the neural mechanisms that underpin the distinct processing of such normative reward valuations (NVs) are poorly understood. The dorsomedial and ventromedial portions of the prefrontal cortex (dmPFC/vmPFC) are putatively key regions for processing social and economic information respectively. However, the contribution of these regions to economic decisions guided by social norms is unclear. Using functional magnetic resonance imaging and computational modeling we examine the neural mechanisms underlying the processing of SVs and NVs. Subjects (n = 15) indicated either their own economic preferences or made similar choices based on a social norm-learnt during a training session. We found that that the vmPFC and dmPFC make dissociable contributions to the processing of SV and NV. Regions of the dmPFC processed "only" the value of rewards when making normative choices. In contrast, we identify a novel mechanism in the vmPFC for the coding of value. This region signaled both subjective and normative valuations, but activity was scaled positively for SV and negatively for NV. These results highlight some of the key mechanisms that underpin conformity and social influence in economic decision-making. © The Author 2017. Published by Oxford University Press.

Responsible Communication between the Judicial and Deontological Norm

Directory of Open Access Journals (Sweden)

Daniela Aurelia Popa

2010-07-01

Full Text Available Confronting with numerous problems related to moral judgment, the responsibility and irresponsibility in what concerns the vast domain of communication, we are interested in forming a correct and complete vision that crosses the judicial and deontological domain of the profession. The deontological norms are meant to guarantee, by their freely consented acceptance, the good fulfillment of the mission of the journalists, recognized as being indispensable for the god functioning of any human society. The laws do not expressly refer to the deontological norms, but these norms exist according to the law order and are necessary for its guarantee in this social context, which is chaotic from the point of view of the legislation in communication. The aspects analyzed here aremeant to indicate the manner in which passing from deontological norm to the judicial norm creates an external constraint for the communicator which brings more responsibility in view of avoiding the journalistic conflicts.

Associations between Adolescents' Perceptions of Alcohol Norms and Alcohol Behaviors: Incorporating Within-School Variability

Science.gov (United States)

François, Amir; Lindstrom Johnson, Sarah; Waasdorp, Tracy E.; Parker, Elizabeth M.; Bradshaw, Catherine P.

2017-01-01

Background: Social norm interventions have been implemented in schools to address concerns of alcohol use among high school students; however, research in this area has not incorporated measures of variability that may better reflect the complexity of social influences. Purpose: To examine the association between perceived alcohol norms, the…

Amemiya norm equals Orlicz norm in general

OpenAIRE

Hudzik, Henryk; Maligranda, Lech

2000-01-01

The authors present a proof that in Orlicz spaces the Amemiya norm and the Orlicz norm coincide for any Orlicz function $\\varphi$. This gives the answer for an open problem. They also give a description of the Amemiya type for the Mazur-Orlicz $F$-norm.

RUSSIAN LAW SUBJECTS

Directory of Open Access Journals (Sweden)

D.N. Bakhrakh

2006-03-01

Full Text Available The question about the subjects of law branches is concerning the number of most important and difficult in law science. Its right decision influences on the subject of law regulation, precise definition of addressees of law norms, the volume of their rights and duties, the limits of action of norms of Main part of the branch, its principles. Scientific investigations, dedicated to law subjects system, promote the development of recommendations for the legislative and law applying activity; they are needed for scientific work organization and student training, for preparing qualified lawyers.

Local norms of cheating and the cultural evolution of crime and punishment: a study of two urban neighborhoods.

Science.gov (United States)

Schroeder, Kari Britt; Pepper, Gillian V; Nettle, Daniel

2014-01-01

The prevalence of antisocial behavior varies across time and place. The likelihood of committing such behavior is affected by, and also affects, the local social environment. To further our understanding of this dynamic process, we conducted two studies of antisocial behavior, punishment, and social norms. These studies took place in two neighborhoods in Newcastle Upon Tyne, England. According to a previous study, Neighborhood A enjoys relatively low frequencies of antisocial behavior and crime and high levels of social capital. In contrast, Neighborhood B is characterized by relatively high frequencies of antisocial behavior and crime and low levels of social capital. In Study 1, we used an economic game to assess neighborhood differences in theft, third-party punishment (3PP) of theft, and expectation of 3PP. Participants also reported their perceived neighborhood frequency of cooperative norm violation ("cheating"). Participants in Neighborhood B thought that their neighbors commonly cheat but did not condone cheating. They stole more money from their neighbors in the game, and were less punitive of those who did, than the residents of Neighborhood A. Perceived cheating was positively associated with theft, negatively associated with the expectation of 3PP, and central to the neighborhood difference. Lower trust in one's neighbors and a greater subjective value of the monetary cost of punishment contributed to the reduced punishment observed in Neighborhood B. In Study 2, we examined the causality of cooperative norm violation on expectation of 3PP with a norms manipulation. Residents in Neighborhood B who were informed that cheating is locally uncommon were more expectant of 3PP. In sum, our results provide support for three potentially simultaneous positive feedback mechanisms by which the perception that others are behaving antisocially can lead to further antisocial behavior: (1) motivation to avoid being suckered, (2) decreased punishment of antisocial

Local norms of cheating and the cultural evolution of crime and punishment: a study of two urban neighborhoods

Science.gov (United States)

Pepper, Gillian V.; Nettle, Daniel

2014-01-01

The prevalence of antisocial behavior varies across time and place. The likelihood of committing such behavior is affected by, and also affects, the local social environment. To further our understanding of this dynamic process, we conducted two studies of antisocial behavior, punishment, and social norms. These studies took place in two neighborhoods in Newcastle Upon Tyne, England. According to a previous study, Neighborhood A enjoys relatively low frequencies of antisocial behavior and crime and high levels of social capital. In contrast, Neighborhood B is characterized by relatively high frequencies of antisocial behavior and crime and low levels of social capital. In Study 1, we used an economic game to assess neighborhood differences in theft, third-party punishment (3PP) of theft, and expectation of 3PP. Participants also reported their perceived neighborhood frequency of cooperative norm violation (“cheating”). Participants in Neighborhood B thought that their neighbors commonly cheat but did not condone cheating. They stole more money from their neighbors in the game, and were less punitive of those who did, than the residents of Neighborhood A. Perceived cheating was positively associated with theft, negatively associated with the expectation of 3PP, and central to the neighborhood difference. Lower trust in one’s neighbors and a greater subjective value of the monetary cost of punishment contributed to the reduced punishment observed in Neighborhood B. In Study 2, we examined the causality of cooperative norm violation on expectation of 3PP with a norms manipulation. Residents in Neighborhood B who were informed that cheating is locally uncommon were more expectant of 3PP. In sum, our results provide support for three potentially simultaneous positive feedback mechanisms by which the perception that others are behaving antisocially can lead to further antisocial behavior: (1) motivation to avoid being suckered, (2) decreased punishment of

Local norms of cheating and the cultural evolution of crime and punishment: a study of two urban neighborhoods

Directory of Open Access Journals (Sweden)

Kari Britt Schroeder

2014-07-01

Full Text Available The prevalence of antisocial behavior varies across time and place. The likelihood of committing such behavior is affected by, and also affects, the local social environment. To further our understanding of this dynamic process, we conducted two studies of antisocial behavior, punishment, and social norms. These studies took place in two neighborhoods in Newcastle Upon Tyne, England. According to a previous study, Neighborhood A enjoys relatively low frequencies of antisocial behavior and crime and high levels of social capital. In contrast, Neighborhood B is characterized by relatively high frequencies of antisocial behavior and crime and low levels of social capital. In Study 1, we used an economic game to assess neighborhood differences in theft, third-party punishment (3PP of theft, and expectation of 3PP. Participants also reported their perceived neighborhood frequency of cooperative norm violation (“cheating”. Participants in Neighborhood B thought that their neighbors commonly cheat but did not condone cheating. They stole more money from their neighbors in the game, and were less punitive of those who did, than the residents of Neighborhood A. Perceived cheating was positively associated with theft, negatively associated with the expectation of 3PP, and central to the neighborhood difference. Lower trust in one’s neighbors and a greater subjective value of the monetary cost of punishment contributed to the reduced punishment observed in Neighborhood B. In Study 2, we examined the causality of cooperative norm violation on expectation of 3PP with a norms manipulation. Residents in Neighborhood B who were informed that cheating is locally uncommon were more expectant of 3PP. In sum, our results provide support for three potentially simultaneous positive feedback mechanisms by which the perception that others are behaving antisocially can lead to further antisocial behavior: (1 motivation to avoid being suckered, (2 decreased

Willingness to Drink as a Function of Peer Offers and Peer Norms in Early Adolescence

Science.gov (United States)

Jackson, Kristina M; Roberts, Megan E; Colby, Suzanne M; Barnett, Nancy P; Abar, Caitlin C; Merrill, Jennifer E

2014-01-01

Objective: The goal of this study was to explore the effect of subjective peer norms on adolescents’ willingness to drink and whether this association was moderated by sensitivity to peer approval, prior alcohol use, and gender. Method: The sample was 1,023 middle-school students (52% female; 76% White; 12% Hispanic; Mage = 12.22 years) enrolled in a prospective study of drinking initiation and progression. Using web-based surveys, participants reported on their willingness to drink alcohol if offered by (a) a best friend or (b) a classmate, peer norms for two referent groups (close friends and classmates), history of sipping or consuming a full drink of alcohol, and sensitivity to peer approval (extreme peer orientation). Items were re-assessed at two follow-ups (administered 6 months apart). Results: Multilevel models revealed that measures of peer norms were significantly associated with both willingness outcomes, with the greatest prediction by descriptive norms. The association between norms and willingness was magnified for girls, those with limited prior experience with alcohol, and youths with low sensitivity to peer approval. Conclusions: Social norms appear to play a key role in substance use decisions and are relevant when considering more reactive behaviors that reflect willingness to drink under conducive circumstances. Prevention programs might target individuals with higher willingness, particularly girls who perceive others to be drinking and youths who have not yet sipped alcohol but report a higher perceived prevalence of alcohol consumption among both friends and peers. PMID:24766752

Parents‘ and peers‘ influence on norms and norm-breaking behavior of Slovak adolescent boys and girls

Czech Academy of Sciences Publication Activity Database

Ruiselová, Z.; Urbánek, Tomáš

2008-01-01

Roč. 50, č. 2 (2008), s. 191-200 ISSN 0039-3320 Institutional research plan: CEZ:AV0Z70250504 Keywords : adolescents * norm-breaking behavior * structural equations model Subject RIV: AN - Psychology Impact factor: 0.258, year: 2008

Society of the Alone: Freedom, Privacy, and Utilitarianism as Dominant Norms in the SRO

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Stephens, Joyce

1975-01-01

The social world of the aged SRO tenant is described and analyzed. Characteristic features include an impoverishment of social roles and relationships which result in a "world of strangers." Dominant norms of SRO life which preclude the establishment of intimacy are examined; these include prescriptive norms of privacy, freedom, and…

Society of the alone: Freedom, Privacy and Utilitarianism as dominant norms in the SRO.

Science.gov (United States)

Stephens, J

1975-03-01

The social world of the aged SRO tenant is described and analyzed. Charteristic features include an impoverishment of social roles and relationships which result in a "world of strangers". Dominant norms of SRO life which preclude the establishment of intimacy are examined; these include prescriptive norms of privacy, freedom, and utilitarianism

Changing Gender Norms and Marriage Dynamics in the United States.

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Pessin, Léa

2018-02-01

Using a regional measure of gender norms from the General Social Surveys together with marital histories from the Panel Study of Income Dynamics, this study explored how gender norms were associated with women's marriage dynamics between 1968 and 2012. Results suggested that a higher prevalence of egalitarian gender norms predicted a decline in marriage formation. This decline was, however, only true for women without a college degree. For college-educated women, the association between gender norms and marriage formation became positive when gender egalitarianism prevailed. The findings also revealed an inverted U-shaped relationship between gender norms and divorce: an initial increase in divorce was observed when gender norms were predominantly traditional. The association, however, reversed as gender norms became egalitarian. No differences by education were found for divorce. The findings partially support the gender revolution framework but also highlight greater barriers to marriage for low-educated women as societies embrace gender equality.

Integration of Theory of Planned Behavior and Norm Activation Model on Student Behavior Model Using Cars for Traveling to Campus

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Setiawan, R.

2014-01-01

Full Text Available Although there are clear environmental, economic, and social drawbacks in using private vehicles, students still choose cars to get to campus. This study reports an investigation of psychological factors influencing this behavior from the perspective of the Theory of Planned Behavior and Norm Activation Model. Students from three different university campuses in Surabaya, Indonesia, (n = 312 completed a survey on their car commuting behavior. Results indicated that perceived behavioral control and personal norm were the strongest factors that influence behavioral intention. Attitude, subjective norm, perceived behavioral control, and personal norm explain 62.7% variance of the behavioral intention. In turn, behavioral intention explains 42.5% of the variance of the actual car use. Implications of these findings are that in order to alter the use of car, university should implement both structural and psychological interventions. Effective interventions should be designed to raise the awareness of negative aspects of car use.

Social norms marketing: a prevention strategy to decrease high-risk drinking among college students.

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Ott, Carol H; Haertlein, Carol

2002-06-01

We describe a social-norms marketing approach to moderating college student drinking behaviors and correcting student misperceptions about campus drinking. The intervention has the potential to be applied to other health behaviors where misperceptions abound, such as those related to cigarette smoking, eating disorders, sexual health, and sexual assault. Even though nurses are actively working on alcohol and other drug (AOD) prevention efforts on college campuses, little data based research have been published. Collaborative efforts between faculty from different disciplines, including nursing and nurse health educators, can be an effective combination for preventing alcohol abuse and for initiating sound research-based campus prevention programs.

Employment status and mortality in the context of high and low regional unemployment levels in Belgium (2001–2011): A test of the social norm hypothesis across educational levels

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Hagedoorn, Paulien; Vanroelen, Christophe; Gadeyne, Sylvie

2018-01-01

Because of compositional effects (more highly educated unemployed) and differences in the vulnerability towards the health consequences of unemployment (i.e. disappointment paradox hypothesis and/or status inconsistency for highly educated unemployed), it is argued that indicators of educational attainment need to be included when investigating the social norm of unemployment. Data from the 2001 census linked to register data from 2001–2011 are used, selecting all Belgian employed and unemployed between 30 and 59-year-old at time of the census. Poisson multilevel modelling was used to account for clustering of respondents within sub-districts. For individuals with low education levels, the relative difference in mortality rate ratios between the unemployed and employed is smallest in those regions where aggregate unemployment levels are high. For highly educated, this social norm effect was not found. This study suggest that the social norm effect is stronger for workers with low education levels, while highly educated workers suffer from disappointment and status inconsistency. PMID:29420646

A norm knockout method on indirect reciprocity to reveal indispensable norms

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Yamamoto, Hitoshi; Okada, Isamu; Uchida, Satoshi; Sasaki, Tatsuya

2017-03-01

Although various norms for reciprocity-based cooperation have been suggested that are evolutionarily stable against invasion from free riders, the process of alternation of norms and the role of diversified norms remain unclear in the evolution of cooperation. We clarify the co-evolutionary dynamics of norms and cooperation in indirect reciprocity and also identify the indispensable norms for the evolution of cooperation. Inspired by the gene knockout method, a genetic engineering technique, we developed the norm knockout method and clarified the norms necessary for the establishment of cooperation. The results of numerical investigations revealed that the majority of norms gradually transitioned to tolerant norms after defectors are eliminated by strict norms. Furthermore, no cooperation emerges when specific norms that are intolerant to defectors are knocked out.

Exploring the Relationship between Health Insurance, Social Connectedness, and Subjective Social Status among Residents of O‘ahu

OpenAIRE

Thompson, Lisa M; Murray, Kate A; Jarvis, Sarah; Scarr, Ellen

2016-01-01

Relative position in a social hierarchy, or subjective social status, has been associated with indicators of socioeconomic status and may be influenced by social connectedness. The primary purpose of this study is to explore the relationship between health insurance status and subjective social status, using the MacArthur Scale of Subjective Social Status (SSS, community version), in the state of Hawai'i with its highly insured population. The secondary purpose is to examine other social dete...

Exploring the Relationship between Health Insurance, Social Connectedness, and Subjective Social Status among Residents of O'ahu.

Science.gov (United States)

Thompson, Lisa M; Murray, Kate A; Jarvis, Sarah; Scarr, Ellen

2016-11-01

Relative position in a social hierarchy, or subjective social status, has been associated with indicators of socioeconomic status and may be influenced by social connectedness. The primary purpose of this study is to explore the relationship between health insurance status and subjective social status, using the MacArthur Scale of Subjective Social Status (SSS, community version), in the state of Hawai'i with its highly insured population. The secondary purpose is to examine other social determinants that influence social status, including social connectedness. Data were drawn from a convenience sample of 728 O'ahu residents in 2011-12. Social connectedness was measured if participants stated that family, friends, or community were strengths that could address their social and health concerns. In the final adjusted linear regression model, those with Medicaid/Quest insurance (β -0.40; P Social connectedness was highly valued, with over 30% of participants stating strong community and family ties as one of Hawai'i's greatest strengths. However, these strengths were not found to be statistically associated with subjective social status in our sample. Future studies should assess whether reinforcing social connectedness through public health and educational interventions improves subjective social status among low-income and ethnically diverse communities in Hawai'i.

Employees' Perceptions of Social Norms as a Result of Implementing the Participatory Approach at Supervisor Level : Results of a Randomized Controlled Trial

NARCIS (Netherlands)

Ketelaar, S M; Schaafsma, F G; Geldof, M F; Boot, C R L; Kraaijeveld, R A; Shaw, W S; Bültmann, U; Twisk, J; Anema, J R

Purpose A multifaceted implementation strategy was targeted at supervisors to encourage them to apply a participatory approach (PA) in dealing with employees' work functioning problems due to health concerns. This paper assesses the effect on employees' perceived social norms regarding the use of

Perceived Social Policy Fairness and Subjective Wellbeing: Evidence from China

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Sun, Feng; Xiao, Jing Jian

2012-01-01

This study examined the relationship between perceived fairness of social policies and subjective well-being. Two types of policies examined were related to income distribution and social security. Subjective well-being was measured by work and life satisfaction. In addition, subjective well-beings between different income, age, and education…

Individual Empowerment Is Not Enough: Using a Social Norms Lens to Understand the Limited Educational Uptake of Vietnam's Hmong Girls

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Jones, Nicola; Presler-Marshall, Elizabeth; Van Anh, Tran Thi

2016-01-01

While on a national level Vietnam has achieved--and surpassed--gender parity in education, restrictive social norms that value Hmong girls primarily for their future roles as wives, daughters-in-law and mothers have largely precluded their advancement to high school. Drawing on qualitative data collected in the country's Hmong homeland in Ha Giang…

The co-occurrence of self-observed norm-conforming behavior, reduction of zero observations and remaining measurement quality

NARCIS (Netherlands)

Landsheer, Johannes A

2014-01-01

Norm-violating behavior is characterized by clear social norms which prescribe the non-occurrence of that behavior. From the theoretical framework of Allport it is derived that specifically norm-conformation is consistent, while violating norms is expected to be inconsistent and more circumstantial.

Variation, structure and norms

DEFF Research Database (Denmark)

Harder, Peter

2014-01-01

in linguistics: those that see linguistic norms as antithetical to a descriptive and variational linguistics. Once such a re-evaluation has taken place, however, the social recontextualization of cognition will enable linguistics (including sociolinguistics as an integral part), to eliminate the cracks...... that an evolutionary account can reintegrate the opposed fragments into a whole picture that puts each of them in their ‘ecological position’ with respect to each other. Empirical usage facts should be seen in the context of operational norms in relation to which actual linguistic choices represent adaptations....... Variational patterns should be seen in the context of structural categories without which there would be only ‘differences’ rather than variation. And emergence, individual choice, and flux should be seen in the context of the individual’s dependence on lineages of community practice sustained by collective...

Social Background, Cooperative Behavior, and Norm Enforcement

OpenAIRE

Kocher, Martin; Martinsson, Peter; Visser, Martine

2009-01-01

Studies have shown that there are differences in cooperative behavior across countries. Furthermore, differences in the use of and the reaction to the introduction of a norm enforcement mechanism have recently been documented in cross-cultural studies. We present data that prove that stark differences in both dimensions can exist even within the same town. For this end, we created a unique data set, based on one-shot public goods experiments conducted in South Africa. Most of our group differ...

An embedding norm and the Lindqvist trigonometric functions

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Christer Bennewitz

2002-10-01

Full Text Available We shall calculate the operator norm $|T|_p$ of the Hardy operator $Tf = int_0^x f $, where $1le ple infty$. This operator is related to the Sobolev embedding operator from $W^{1,p}(0,1/mathbb{C}$ into $W^p(0,1/mathbb{C}$. For $1norm gives the operator norm $|T|_p$, is expressed in terms of the function $sin_p$ which is a generalization of the usual sine function and was introduced by Lindqvist [6]. Submitted September 12, 2002. Published October 9, 2002. Math Subject Classifications: 46E35, 33D05. Key Words: Sobolev embedding operator; Volterra operator.

Italian Word Association Norms.

Science.gov (United States)

1966-07-01

and Russell, VI.A. Systematic changes in word association norms: 1910-1952. Journal of Abnormal and Social Psychology, 19C0, 60, 293-303. lilb Kurez, I...Acsorbento, Cartone, Celluloee, Compiti, Disegno, !)o- cuwe-m~to, Gnibinetto, Gihills, Goinma, Lete, Licer~ .a, l!ateri.Ble, Notp, Penna, Problema ...Ostiflato, flifatto, Ruvido, Seno, Somaro, Studio, Tavolo FACILITA’( 42,31) 36 Difficolth 7 Difficile, Semplicit~. 5 Problema 2 Grande, Impossibile

Five-Year Safety Data for More than 55,000 Subjects following Breast Implantation: Comparison of Rare Adverse Event Rates with Silicone Implants versus National Norms and Saline Implants.

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Singh, Navin; Picha, George J; Hardas, Bhushan; Schumacher, Andrew; Murphy, Diane K

2017-10-01

The U.S. Food and Drug Administration has required postapproval studies of silicone breast implants to evaluate the incidence of rare adverse events over 10 years after implantation. The Breast Implant Follow-Up Study is a large 10-year study (>1000 U.S. sites) evaluating long-term safety following primary augmentation, revision-augmentation, primary reconstruction, or revision-reconstruction with Natrelle round silicone breast implants compared with national norms and outcomes with saline implants. Targeted adverse events in subjects followed for 5 to 8 years included connective tissue diseases, neurologic diseases, cancer, and suicide. The safety population comprised 55,279 women (primary augmentation, n = 42,873; revision-augmentation, n = 6837; primary reconstruction, n = 4828; and revision-reconstruction, n = 741). No targeted adverse events occurred at significantly greater rates in silicone implant groups versus national norms across all indications. The standardized incidence rate (observed/national norm) for all indications combined was 1.4 for cervical/vulvar cancer, 0.8 for brain cancer, 0.3 for multiple sclerosis, and 0.1 for lupus/lupus-like syndrome. Silicone implants did not significantly increase the risk for any targeted adverse events compared with saline implants. The risk of death was similar with silicone versus saline implants across all indications. The suicide rate (10.6 events per 100,000 person-years) was not significantly higher than the national norm. No implant-related deaths occurred. Results from 5 to 8 years of follow-up for a large number of subjects confirmed the safety of Natrelle round silicone implants, with no increased risk of systemic disease or suicide versus national norms or saline implants. Therapeutic, II.

Being modest makes you feel bad: effects of the modesty norm and mortality salience on self-esteem in a collectivistic culture.

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Du, Hongfei; Jonas, Eva

2015-02-01

Terror management research shows that existential terror motivates people to live up to social norms. According to terror management theory (TMT), people can achieve a sense of self-worth through compliance with social norms. However, this has not yet been empirically tested. Modesty has long been known as an important social norm in Eastern cultures, such as China, Japan, and Korea. The current research examined whether conforming to the modesty norm in response to reminders of death concerns increases self-esteem for Chinese. In Study 1, following the modesty norm (i.e., explicit self-effacement) led to decreased implicit self-esteem, however, this was only the case if mortality was salient. In Study 2, violating the modesty norm (i.e., explicit self-enhancement) increased implicit self-esteem - however - again, this was only the case when mortality was salient. These findings indicate that self-esteem cannot be maintained through compliance with the modesty norm. Implications of this research for understanding the interplay between self-esteem and social norms in terror management processes are discussed. © 2014 Scandinavian Psychological Associations and John Wiley & Sons Ltd.

A New Replication Norm for Psychology

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Etienne P LeBel

2015-10-01

Full Text Available In recent years, there has been a growing concern regarding the replicability of findings in psychology, including a mounting number of prominent findings that have failed to replicate via high-powered independent replication attempts. In the face of this replicability “crisis of confidence”, several initiatives have been implemented to increase the reliability of empirical findings. In the current article, I propose a new replication norm that aims to further boost the dependability of findings in psychology. Paralleling the extant social norm that researchers should peer review about three times as many articles that they themselves publish per year, the new replication norm states that researchers should aim to independently replicate important findings in their own research areas in proportion to the number of original studies they themselves publish per year (e.g., a 4:1 original-to-replication studies ratio. I argue this simple approach could significantly advance our science by increasing the reliability and cumulative nature of our empirical knowledge base, accelerating our theoretical understanding of psychological phenomena, instilling a focus on quality rather than quantity, and by facilitating our transformation toward a research culture where executing and reporting independent direct replications is viewed as an ordinary part of the research process. To help promote the new norm, I delineate (1 how each of the major constituencies of the research process (i.e., funders, journals, professional societies, departments, and individual researchers can incentivize replications and promote the new norm and (2 any obstacles each constituency faces in supporting the new norm.

Bringing norms back in: A theoretical and empirical discussion of their importance for understanding demographic behaviour

NARCIS (Netherlands)

Liefbroer, A.C.; Billari, F.C.

2010-01-01

Although the life-course perspective emphasizes the importance of the concept of social norms for understanding demographic choices, the usefulness of this concept is heavily debated. In particular, it has been questioned whether social norms are still important in post-modern societies, and whether

Privacy, technology, and norms: the case of Smart Meters.

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Horne, Christine; Darras, Brice; Bean, Elyse; Srivastava, Anurag; Frickel, Scott

2015-05-01

Norms shift and emerge in response to technological innovation. One such innovation is Smart Meters - components of Smart Grid energy systems capable of minute-to-minute transmission of consumer electricity use information. We integrate theory from sociological research on social norms and privacy to examine how privacy threats affect the demand for and expectations of norms that emerge in response to new technologies, using Smart Meters as a test case. Results from three vignette experiments suggest that increased threats to privacy created by Smart Meters are likely to provoke strong demand for and expectations of norms opposing the technology and that the strength of these normative rules is at least partly conditional on the context. Privacy concerns vary little with actors' demographic characteristics. These findings contribute to theoretical understanding of norm emergence and have practical implications for implementing privacy protections that effectively address concerns of electricity users. Copyright © 2014 Elsevier Inc. All rights reserved.

How gender- and violence-related norms affect self-esteem among adolescent refugee girls living in Ethiopia.

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Stark, L; Asghar, K; Seff, I; Cislaghi, B; Yu, G; Tesfay Gessesse, T; Eoomkham, J; Assazenew Baysa, A; Falb, K

2018-01-01

Evidence suggests adolescent self-esteem is influenced by beliefs of how individuals in their reference group perceive them. However, few studies examine how gender- and violence-related social norms affect self-esteem among refugee populations. This paper explores relationships between gender inequitable and victim-blaming social norms, personal attitudes, and self-esteem among adolescent girls participating in a life skills program in three Ethiopian refugee camps. Ordinary least squares multivariable regression analysis was used to assess the associations between attitudes and social norms, and self-esteem. Key independent variables of interest included a scale measuring personal attitudes toward gender inequitable norms, a measure of perceived injunctive norms capturing how a girl believed her family and community would react if she was raped, and a peer-group measure of collective descriptive norms surrounding gender inequity. The key outcome variable, self-esteem, was measured using the Rosenberg self-esteem scale. Girl's personal attitudes toward gender inequitable norms were not significantly predictive of self-esteem at endline, when adjusting for other covariates. Collective peer norms surrounding the same gender inequitable statements were significantly predictive of self-esteem at endline ( ß  = -0.130; p   =  0.024). Additionally, perceived injunctive norms surrounding family and community-based sanctions for victims of forced sex were associated with a decline in self-esteem at endline ( ß  = -0.103; p   =  0.014). Significant findings for collective descriptive norms and injunctive norms remained when controlling for all three constructs simultaneously. Findings suggest shifting collective norms around gender inequity, particularly at the community and peer levels, may sustainably support the safety and well-being of adolescent girls in refugee settings.

Sociology, Basis for the Secondary-School Subject of Social Sciences

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Lieke Meijs

2009-12-01

Full Text Available This paper reformulates the question of ‘sociology, who needs it’ in two ways, The first question we address is that of the reason why the educational system itself did not come to sociology for help in their long quest for a clear-cut content of the subject. The second question is why sociology did not adopt the orphaned subject of social studies back in 1960. The answer to the first question lies in the vulnerability of a subject that is dependent for its continued existence on the political leanings of the day. This led to a new goal for the subject almost every decade: from social education in the sixties and social and political education in the seventies, to a focus on citizenship education in the nineties. Although the objective was renamed on several occasions, the prescriptive viewpoint is recognizable in each. This perspective is difficult to reconcile with a social science content. The answer to the second questions points towards Dutch social scientists with a strong focus on academic sociology and not for critical, policy or public sociology. This choice was also made in order to win the competition with psychologists and for the discipline to get rid of the poor image it had acquired in the 1960s. The new subject social sciences, with a strong focus on science made it possible for sociology to become the pillar of this new subject.

Uncodified safety norms and procedural compliance in nuclear power plants

International Nuclear Information System (INIS)

Ignatov, M.

2000-01-01

The mechanism of procedural compliance in operational teams is analysed. It is investigated the interrelationship between codified (institutional or officials) rules and uncodified safety norm and their influence on the job performance, social behaviour and social interaction of the operational personnel

Perfectionistic Concerns, Social Negativity, and Subjective Well-Being: A Test of the Social Disconnection Model.

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Mackinnon, Sean P; Kehayes, Ivy-Lee L; Leonard, Kenneth E; Fraser, Ronald; Stewart, Sherry H

2017-06-01

Partner-specific perfectionistic concerns (PC) include concern over mistakes, self-criticism, and socially prescribed perfectionism as it pertains to one's partner. The social disconnection model proposes that PC influences well-being indirectly through interpersonal problems. Thus, we hypothesized that social negativity (expressed anger, hostility, and rejection) would mediate the relationship between dyadic PC and subjective well-being. Data from 203 romantic dyads (92.1% heterosexual) were collected using self-report surveys and a four-wave, 4-week longitudinal design. Participants were predominantly female (53.1%), young (M = 22.69 years), and Caucasian (82.3%). Data were analyzed using an actor-partner interdependence model with multilevel structural equation modeling. There were significant actor effects at the between-subjects and within-subjects levels, and significant partner effects for the relationship between PC and social negativity at the within-subject level. Social negativity mediated the relationships between PC and both negative affect and life satisfaction. However, positive affect was more weakly related to PC and social negativity. The social disconnection model was supported. PC was positively associated with one's own social negativity and evoked hostile behaviors from one's partner. Hostile, rejecting behaviors reduced the well-being of the actor, but not the partner. Results suggest perfectionism may be best understood within an interpersonal context. © 2016 Wiley Periodicals, Inc.

Subjective Social Status and Self-Reported Health Among US-born and Immigrant Latinos.

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Garza, Jeremiah R; Glenn, Beth A; Mistry, Rashmita S; Ponce, Ninez A; Zimmerman, Frederick J

2017-02-01

Subjective social status is associated with a range of health outcomes. Few studies have tested the relevance of subjective social status among Latinos in the U.S.; those that have yielded mixed results. Data come from the Latino subsample of the 2003 National Latino and Asian American Study (N = 2554). Regression models adjusted for socioeconomic and demographic factors. Stratified analyses tested whether nativity status modifies the effect of subjective social status on health. Subjective social status was associated with better health. Income and education mattered more for health than subjective social status among U.S.-born Latinos. However, the picture was mixed among immigrant Latinos, with subjective social status more strongly predictive than income but less so than education. Subjective social status may tap into stressful immigrant experiences that affect one's perceived self-worth and capture psychosocial consequences and social disadvantage left out by conventional socioeconomic measures.

Social Values, Subjective Transformations, and Cooperation in Social Dilemmas

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Simpson, Brent

2004-01-01

A persistent anomaly in the social dilemmas literature is the surprisingly high level of cooperation observed in experimental investigations of the one-shot Prisoners' Dilemma (PD). The exchange heuristic hypothesis and related approaches explain this finding by arguing that actors subjectively transform PD into the Assurance Dilemma. A tendency…

NORM - practical guide; NORM - guia pratico

Energy Technology Data Exchange (ETDEWEB)

Reis, Rocio dos (ed.)

2016-07-01

The experience of the authors and a literature review on the evaluation of national and international regulatory guides are presented. The objective is to help understand the need to implement the best practices for NORM management in the industries that produce the NORM wastes. The book should act as a reference point, basic, friendly and useful to assist the reader in NORM management activities. The reader should be warned that management requires consultation and involvement of a significant number of stakeholders, in addition to the approval of competent authorities. A list and the technical biography of the authors are also described.

Ethnic Identity in Diverse Schools: Preadolescents' Private Regard and Introjection in relation to Classroom Norms and Composition.

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Gharaei, Nadya; Thijs, Jochem; Verkuyten, Maykel

2018-06-19

Ethnic identity plays a key role in the normative development of children and adolescents, and efforts to provide a positive and safe environment for ethnic identity benefit from an understanding of its context-dependency. Following the social identity perspective, we add to research on ethnic identity by considering the role of the classroom context and by conceptualizing ethnic identity in terms of two key dimensions. Specifically, the present study aims to investigate the role of the classroom context for ethnic private regard (positive ethnic self-feelings) and for the under-researched construct of ethnic introjection (subjective self-group merging). These two dimensions of ethnic identity were examined in 51 Dutch school classes among grade 4-6 students (N = 573; M age  = 10.77, SD = 1.02; 54% girls) of Dutch, Turkish and Moroccan ethnic background. We focused on teachers' multicultural norms and classmates' evaluation of the ethnic in-group (peer group norms) in combination with the ethnic class composition. It was found that ethnic introjection was empirically distinct from ethnic private regard, and that the former dimension depended on the classroom context more than the latter. Multicultural teacher norms affected minority preadolescents' private regard positively, but only when the share of in-group classmates was low. Positive peer group norms of in-group classmates strengthened students' introjection, while those of out-group classmates lowered it. The findings indicate that ethnic identity research will be enhanced by more fully considering the conceptual and contextual implications of the social identity perspective.

Shopper marketing nutrition interventions: Social norms on grocery carts increase produce spending without increasing shopper budgets☆

Science.gov (United States)

Payne, Collin R.; Niculescu, Mihai; Just, David R.; Kelly, Michael P.

2015-01-01

Objectives We assessed the efficacy of an easy-to-implement shopper marketing nutrition intervention in a pilot and two additional studies to increase produce demand without decreasing store profitability or increasing shopper budgets. Methods We created grocery cart placards that detailed the number of produce items purchased (i.e., descriptive norm) at particular stores (i.e., provincial norm). The effect of these placards on produce spending was assessed across 971,706 individual person grocery store transactions aggregated by day. The pilot study designated a baseline period (in both control and intervention store) followed by installation of grocery cart placards (in the intervention store) for two weeks. The pilot study was conducted in Texas in 2012. In two additional stores, we designated baseline periods followed by 28 days of the same grocery cart placard intervention as in the pilot. Additional interventions were conducted in New Mexico in 2013. Results The pilot study resulted in a significant difference between average produce spending per day per person across treatment periods (i.e., intervention versus same time period in control) (16%) and the difference between average produce spending per day per person across stores in the control periods (4%); Furthermore, the same intervention in two additional stores resulted in significant produce spending increases of 12.4% and 7.5% per day per person respectively. In all stores, total spending did not change. Conclusions Descriptive and provincial social norm messages (i.e., on grocery cart placards) may be an overlooked tool to increase produce demand without decreasing store profitability and increasing shopper budgets. PMID:26844084

Social influence in child care centers: a test of the theory of normative social behavior.

Science.gov (United States)

Lapinski, Maria Knight; Anderson, Jenn; Shugart, Alicia; Todd, Ewen

2014-01-01

Child care centers are a unique context for studying communication about the social and personal expectations about health behaviors. The theory of normative social behavior (TNSB; Rimal & Real, 2005 ) provides a framework for testing the role of social and psychological influences on handwashing behaviors among child care workers. A cross-sectional survey of child care workers in 21 centers indicates that outcome expectations and group identity increase the strength of the relationship between descriptive norms and handwashing behavior. Injunctive norms also moderate the effect of descriptive norms on handwashing behavior such that when strong injunctive norms are reported, descriptive norms are positively related to handwashing, but when weak injunctive norms are reported, descriptive norms are negatively related to handwashing. The findings suggest that communication interventions in child care centers can focus on strengthening injunctive norms in order to increase handwashing behaviors in child care centers. The findings also suggest that the theory of normative social behavior can be useful in organizational contexts.

Relationship between Norm-internalization and Cooperation in N-person Prisoners' Dilemma Games

Science.gov (United States)

Matsumoto, Mitsutaka

In this paper, I discuss the problems of ``order in social situations'' using a computer simulation of iterated N-person prisoners' dilemma game. It has been claimed that, in the case of the 2-person prisoners' dilemma, repetition of games and the reciprocal use of the ``tit-for-tat'' strategy promote the possibility of cooperation. However, in cases of N-person prisoners' dilemma where N is greater than 2, the logic does not work effectively. The most essential problem is so called ``sanctioning problems''. In this paper, firstly, I discuss the ``sanctioning problems'' which were introduced by Axelrod and Keohane in 1986. Based on the model formalized by Axelrod, I propose a new model, in which I added a mechanism of players' payoff changes in the Axelrod's model. I call this mechanism norm-internalization and call our model ``norm-internalization game''. Second, by using the model, I investigated the relationship between agents' norm-internalization (payoff-alternation) and the possibilities of cooperation. The results of computer simulation indicated that unequal distribution of cooperating norm and uniform distribution of sanctioning norm are more effective in establishing cooperation. I discuss the mathematical features and the implications of the results on social science.

Extending the Mertonian Norms: Scientists' Subscription to Norms of Research

Science.gov (United States)

Anderson, Melissa S.; Ronning, Emily A.; De Vries, Raymond; Martinson, Brian C.

2010-01-01

This analysis, based on focus groups and a national survey, assesses scientists' subscription to the Mertonian norms of science and associated counternorms. It also supports extension of these norms to governance (as opposed to administration), as a norm of decision-making, and quality (as opposed to quantity), as an evaluative norm. (Contains 1…

Coevolution of honest signaling and cooperative norms by cultural group selection.

Science.gov (United States)

Scheuring, István

2010-08-01

Evolution of cooperative norms is studied in a population where individual and group level selection are both in operation. Individuals play indirect reciprocity game within their group and follow second order norms. Individuals are norm-followers, and imitate their successful group mates. Aside from direct observation individuals can be informed about the previous actions and reputations by information transferred by others. A potential donor estimates the reputation of a potential receiver either by her own observation or by the opinion of the majority of others (indirect observation). Following a previous study (Scheuring, 2009) we assume that norms determine only the probabilities of actions, and mutants can differ in these probabilities. Similarly, we assume that individuals follow a stochastic information transfer strategy. The central question is whether cooperative norm and honest social information transfer can emerge in a population where initially only non-cooperative norms were present, and the transferred information was not sufficiently honest. It is shown that evolution can lead to a cooperative state where information transferred in a reliable manner, where generous cooperative strategies are dominant. This cooperative state emerges along a sharp transition of norms. We studied the characteristics of actions and strategies in this transition by classifying the stochastic norms, and found that a series of more and more judging strategies invade each other before the stabilization of the so-called generous judging strategy. Numerical experiments on the coevolution of social parameters (e.g. probability of direct observation and the number of indirect observers) reveal that it is advantageous to lean on indirect observation even if information transfer is much noisier than for direct observation, which is because to follow the majorities' opinion suppresses information noise meaningfully.

The mediated influences of perceived norms on pro-environmental behavior

DEFF Research Database (Denmark)

Thøgersen, John

2014-01-01

Research on the influence of social norms on pro-environmental behavior often reaches very different conclusions depending on whether the research is experimental or survey based. I propose that the main reason is that survey-based research applying popular social cognitive theories often underes...

Social influence and obesity.

Science.gov (United States)

Hammond, Ross A

2010-10-01

To review a selection of research published in the last 12 months on the role of social influence in the obesity epidemic. Recent papers add evidence to previous work linking social network structures and obesity. Social norms, both eating norms and body image norms, are identified as one major source of social influence through networks. Social capital and social stress are additional types of social influence. There is increasing evidence that social influence and social network structures are significant factors in obesity. Deeper understanding of the mechanisms of action and dynamics of social influence, and its link with other factors involved in the obesity epidemic, is an important goal for further research.

The empirical study of norms is just what we are missing

Science.gov (United States)

Achourioti, Theodora; Fugard, Andrew J. B.; Stenning, Keith

2014-01-01

This paper argues that the goals people have when reasoning determine their own norms of reasoning. A radical descriptivism which avoids norms never worked for any science; nor can it work for the psychology of reasoning. Norms as we understand them are illustrated with examples from categorical syllogistic reasoning and the “new paradigm” of subjective probabilities. We argue that many formal systems are required for psychology: classical logic, non-monotonic logics, probability logics, relevance logic, and others. One of the hardest challenges is working out what goals reasoners have and choosing and tailoring the appropriate logics to model the norms those goals imply. PMID:25368590

The Role of Knowledge, Social Norms, and Attitudes toward Organic Products and Shopping Behavior: Survey Results from High School Students in Vienna

Science.gov (United States)

Gotschi, Elisabeth; Vogel, Stefan; Lindenthal, Thomas; Larcher, Manuela

2010-01-01

In 2005 a survey was used to investigate social norms and attitudes of Viennese high school students (14-20 years, n = 340) toward organic products. Young people, who already participate in household decisions and consume organic products, have not yet been recognized sufficiently in research. The Theory of Reasoned Action and discriminant…

Grip and Pinch Strength Norms for Michigan Workers

Directory of Open Access Journals (Sweden)

Joel M. Phillips M.S., OTRL

2013-06-01

Full Text Available The purpose of this study was to create a norm reference of current grip and pinch strength norms for working-age Michigan adults. This normative study included a convenience sample of 179 volunteers who were employees at car plants in South East Michigan or hospital sites in West Michigan. Participants’ ages ranged from between 20 and 62 years of age with a mean age of 49.15 years. There were 78 females (44% and 101 males (56%. Subjects were classified by gender and in the age categories of ages 20 to 49 years and ages 50-62 years. Grip and pinch strength norms were collected following the American Society of Hand Therapy protocol. The norms from these working adults were calculated with descriptive statistics for males and females in two age classifications: ages 20 to 49 and ages 50 to 62 years. Standard Errors (SE are better than the 1985 norms for both males and females ages 20 to 49 years. SEs are higher than the ages 20 to 49 years’ norms for the ages 50 to 62 years age categories in both males and females. These norms offer a point of comparison for clinicians to use for clients in Michigan who are ages 20 to 62 years and who have a goal to improve their grip strength. Clients’ grip and pinch strength could be compared to their age level or gender norms using the comparison for one standard deviation above, below, or at the means.

Working memory moderates the association between perceived norms and heavy episodic drinking among college students.

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Tahaney, K D; Palfai, T P

2018-06-01

Heavy episodic drinking (4+/5+ drinks/occasion for females/males) is highly prevalent among college students and is influenced by social factors. Among these social risk factors, perceived peer drinking norms have been shown to significantly predict heavy episodic drinking across a number of studies. However, there is little known about which students may be most and least susceptible to these influences or why individual differences may moderate the impact of norms on heavy drinking. Recent work has suggested self-control may be an important individual difference factor in this regard. Working memory (WM) is a central component of self-control that has been shown to buffer the effect of social influence variables. This study examined whether WM, as measured by memory span tasks, moderates the relationship between perceived drinking norms and alcohol use among college students reporting one or more past month drinking occasions (n = 98). Hierarchical linear regression analyses were used to examine whether WM significantly moderated the relationship between perceived norms and heavy drinking episodes (HDEs) as well as number of drinking days in the past month. Analyses revealed a significant WM x norms interaction for both drinking indices. Simple slopes analyses suggested a buffering effect of WM as higher perceived norms predicted more HDEs and drinking days at low (-1SD) and mean WM scores but not high (+1SD) WM. These results suggest WM serves as a protective factor for the influence of norms such that individuals high in WM may be more able to inhibit the impact of norms on alcohol use. Copyright © 2018 Elsevier Ltd. All rights reserved.

Quotient normed cones

Indian Academy of Sciences (India)

general setting of the space CL(X, Y ) of all continuous linear mappings from a normed cone (X, p) to a normed cone (Y, q), extending several well-known results related to open continuous linear mappings between normed linear spaces. Keywords. Normed cone; extended quasi-metric; continuous linear mapping; bicom-.

Manger hors norme, respecter les normes

OpenAIRE

Régnier, Faustine

2007-01-01

Fondée sur un corpus de près de 10 000 recettes de cuisine de la presse féminine française et allemande (1930‑2000), cette contribution met en évidence la façon dont l’exotisme permet de manger hors norme tout en restant dans les normes. Les pratiques culinaires étrangères ne peuvent être adoptées qu’au terme d’un travail de normalisation. Elles sont modifiées de manière à ce que soient respectées les normes du pays d’accueil, par là même mises en œuvre. Elles sont donc conçues comme un ensem...

Romantic relationship stages and social networking sites: uncertainty reduction strategies and perceived relational norms on facebook.

Science.gov (United States)

Fox, Jesse; Anderegg, Courtney

2014-11-01

Due to their pervasiveness and unique affordances, social media play a distinct role in the development of modern romantic relationships. This study examines how a social networking site is used for information seeking about a potential or current romantic partner. In a survey, Facebook users (N=517) were presented with Facebook behaviors categorized as passive (e.g., reading a partner's profile), active (e.g., "friending" a common third party), or interactive (e.g., commenting on the partner's wall) uncertainty reduction strategies. Participants reported how normative they perceived these behaviors to be during four possible stages of relationship development (before meeting face-to-face, after meeting face-to-face, casual dating, and exclusive dating). Results indicated that as relationships progress, perceived norms for these behaviors change. Sex differences were also observed, as women perceived passive and interactive strategies as more normative than men during certain relationship stages.

The other side of the coin: Oxytocin decreases the adherence to fairness norms

Directory of Open Access Journals (Sweden)

Sina eRadke

2012-06-01

Full Text Available Oxytocin has been implicated in prosocial behaviors such as trust and generosity. Yet, these effects appear to strongly depend on characteristics of the situation and the people with whom we interact or make decisions. Norms and rules can facilitate and guide our actions, with fairness being a particularly salient and fundamental norm. The current study investigated the effects of intranasal oxytocin administration on fairness considerations in social decision-making in a double‐blind, placebo‐controlled within‐subject design. After having received 24 IU of oxytocin or placebo, participants completed a one‐shot Dictator Game and played the role of the responder in a modified version of the Ultimatum Game, in which an unfair offer of 8 coins for the proposer and 2 coins for the responder is paired with either a fair‐ (5:5 or no‐alternative (8:2. Rejection rates were higher when a fair alternative had been available than when there was no alternative to an unfair offer. Importantly, oxytocin did not de- or increase rejection rates overall, but reduced the sensitivity to contextual fairness, i.e. the context of alternatives in which an offer was made. As dictators, participants allocated less coins to the recipient when given oxytocin than when given placebo, indicating a decline in generosity. These results suggest that oxytocin decreases the adherence to fairness norms in social settings where others are likely to be perceived as not belonging to one’s ingroup. While our findings do not support the prosocial conception of oxytocin, they corroborate recent ideas that the effects of oxytocin are more nuanced than assumed in the past.

The determinants of physician attitudes and subjective norms toward drug information sources: modification and test of the theory of reasoned action.

Science.gov (United States)

Gaither, C A; Bagozzi, R P; Ascione, F J; Kirking, D M

1997-10-01

To improve upon the theory of reasoned action and apply it to pharmaceutical research, we investigated the effects of relevant appraisals attributes, and past behavior of physicians on the use of drug information sources. We also examined the moderating effects of practice characteristics. A mail questionnaire asked HMO physicians to evaluate seven common sources of drug information on general appraisals (degree of usefulness and ease of use), specific attributes (availability, quality of information on harmful effects and on drug efficacy), and past behavior when searching for information on a new, simulated H2 antagonist agent. Semantic differential scales were used to measure each appraisal, attribute and past behavior. Information was also collected on practice characteristics. Findings from 108/200 respondents indicated that appraisals and attributes were useful determinants of attitudes and subjective norms toward use. Degree of usefulness and quality of information on harmful effects were important predictors of attitudes toward use for several sources of information. Ease of use and degree of usefulness were important predictors of subjective norms toward use. In many cases, moderating effects of practice characteristics were in opposing directions. Past behavior had significant direct effects on attitudes toward the PDR. The findings suggest ways to improve the usefulness of the theory of reasoned action as a model of decision-making. We also propose practical guidelines that can be used to improve the types of drug information sources used by physicians.

Predicting Facebook users' online privacy protection: risk, trust, norm focus theory, and the theory of planned behavior.

Science.gov (United States)

Saeri, Alexander K; Ogilvie, Claudette; La Macchia, Stephen T; Smith, Joanne R; Louis, Winnifred R

2014-01-01

The present research adopts an extended theory of the planned behavior model that included descriptive norms, risk, and trust to investigate online privacy protection in Facebook users. Facebook users (N = 119) completed a questionnaire assessing their attitude, subjective injunctive norm, subjective descriptive norm, perceived behavioral control, implicit perceived risk, trust of other Facebook users, and intentions toward protecting their privacy online. Behavior was measured indirectly 2 weeks after the study. The data show partial support for the theory of planned behavior and strong support for the independence of subjective injunctive and descriptive norms. Risk also uniquely predicted intentions over and above the theory of planned behavior, but there were no unique effects of trust on intentions, nor of risk or trust on behavior. Implications are discussed.

IOs as Social Sites

DEFF Research Database (Denmark)

Park, Susan M.; Vetterlein, Antje

Norms research has made significant inroads into examining their emergence and influence in international relations, while recognizing international organizations (IOs) as key social sites for norms to be created and/or disseminated. This paper interrogates how IOs as “organizational platforms......” (Finnemore 1996) influence the norm building process. Going beyond state-centric approaches to norm construction, it argues that the process of taking up a norm by an IO does affect the norm’s power. A norm’s strength is determined by the extent to which it is uncontested and taken for granted as appropriate...... the norm building process in this way provides insight into the effect of IOs as social sites in strengthening a norm....

Discourse norms as default rules: structuring corporate speech to multiple stakeholders.

Science.gov (United States)

Yosifon, David G

2011-01-01

This Article analyzes corporate speech problems through the framework of corporate law. The focus here is on the "discourse norms" that regulate corporate speech to various corporate stakeholders, including shareholders, workers, and consumers. I argue that these "discourse norms" should be understood as default terms in the "nexus-of-contracts" that comprises the corporation. Having reviewed the failure of corporate law as it bears on the interests of non-shareholding stakeholders such as workers and consumers, I urge the adoption of prescriptive discourse norms as an approach to reforming corporate governance in a socially useful manner.

The relationship between faculty characteristics and the use of norm- and criteria-based grading

Directory of Open Access Journals (Sweden)

John Robst

2016-12-01

Full Text Available Norm-based grading has been associated with a reduction in student incentives to learn. Thus, it is important to understand faculty incentives for using norm-based grading. This paper used two waves of the National Study of Postsecondary Faculty to examine faculty characteristics related to the use of norm-based grading. Results suggest that norm-based grading is more likely when faculty and departments are more research oriented. Faculty who are at lower rank, male, younger, in science and social science departments are more likely to use norm-based grading, while faculty who feel that teaching should be the primary promotion criterion use criteria-based grading.

Relationship Between Social Support and Subjective Well-Being in Older Adults

Directory of Open Access Journals (Sweden)

Majid Goudarz

2015-10-01

Full Text Available Objectives: The main aim of this study was to investigate the relationship between social support and subjective well-being in the elderly referring to rehabilitation day centers in Tehran Province. Methods & Materials: This is a cross-sectional and correlational study. The study population was all the elderly referring to the rehabilitation day centers in Tehran Province. The sample size was 147 people, which were selected by random cluster sampling. To gather the data, Norbeck social support questionnaire, Philadelphia morale scale and a socio-demographic questionnaire were use. The Pearson and Spearman correlation coefficients, Chi-square, Independent t-test, Kruskal-Wallis, and ANOVA used for data analysis. Results: A total of 80 (54.4% of sample were male. The mean (SD age of older adults was 71.9(5.09 years and mean of subjective wellbeing was 8.65(2.28. The relationship between social support and subjective wellbeing was statistically significant (P=0.002, r=0.273. Conclusion: The findings showed significant relationship between social support and subjective well-being. It seems that having high social support will lead to better subjective well-being.

Lifting the veil of ignorance : An experiment on the contagiousness of norm violations

NARCIS (Netherlands)

Diekmann, Andreas; Przepiorka, Wojtek; Rauhut, Heiko

2015-01-01

Norm violations can be contagious. Previous research analyzed two mechanisms of why knowledge about others’ norm violations triggers its spread: (1) actors lower their subjective beliefs about the probability or severity of punishment or (2) they condition their compliance on others’ compliance.

Norms on unitizations of Banach algebras revisited

Czech Academy of Sciences Publication Activity Database

Arhippainen, J.; Müller, Vladimír

2007-01-01

Roč. 114, č. 2 (2007), s. 201-204 ISSN 0236-5294 R&D Projects: GA ČR GA201/03/0041 Institutional research plan: CEZ:AV0Z10190503 Keywords : regular norm * unitization Subject RIV: BA - General Mathematics Impact factor: 0.366, year: 2007

Social norms information for alcohol misuse in university and college students.

Science.gov (United States)

Foxcroft, David R; Moreira, Maria Teresa; Almeida Santimano, Nerissa M L; Smith, Lesley A

2015-12-29

Drinking is influenced by youth perceptions of how their peers drink. These perceptions are often incorrect, overestimating peer drinking norms. If inaccurate perceptions can be corrected, young people may drink less. To determine whether social norms interventions reduce alcohol-related negative consequences, alcohol misuse or alcohol consumption when compared with a control (ranging from assessment only/no intervention to other educational or psychosocial interventions) among university and college students. The following electronic databases were searched up to July 2015: the Cochrane Central Register of Controlled Trials (CENTRAL) (The Cochrane Library), MEDLINE, EMBASE, PsycINFO. The Cumulative Index to Nursing and Allied Health Literature (CINAHL) only to March 2008. Reference lists of included studies and review articles were manually searched. No restriction based on language or date was applied. Randomised controlled trials or cluster-randomised controlled trials that compared a social normative intervention versus no intervention, alcohol education leaflet or other 'non-normative feedback' alcohol intervention and reported on alcohol consumption or alcohol-related problems in university or college students. We used standard methodological procedures as expected by Cochrane. Each outcome was analysed by mode of delivery: mailed normative feedback (MF); web/computer normative feedback (WF); individual face-to-face normative feedback (IFF); group face-to-face normative feedback (GFF); and normative marketing campaign (MC). A total of 70 studies (44,958 participants) were included in the review, and 63 studies (42,784 participants) in the meta-analyses. Overall, the risk of bias assessment showed that these studies provided moderate or low quality evidence.Outcomes at four or more months post-intervention were of particular interest to assess when effects were sustained beyond the immediate short term. We have reported pooled effects across delivery modes

Subjective social status and health.

Science.gov (United States)

Euteneuer, Frank

2014-09-01

Subjective social status (SSS) predicts health outcomes above and beyond traditional objective measures of social status, such as education, income and occupation. This review summarizes and integrates recent findings on SSS and health. Current studies corroborate associations between low SSS and poor health indicators by extending previous findings to further populations and biological risk factors, providing meta-analytic evidence for adolescents and by demonstrating that negative affect may not confound associations between SSS and self-rated health. Recent findings also highlight the relevance of SSS changes (e.g. SSS loss in immigrants) and the need to consider cultural/ethnical differences in psychological mediators and associations between SSS and health. SSS is a comprehensive measure of one's social position that is related to several poor health outcomes and risk factors for disease. Future investigation, particularly prospective studies, should extend research on SSS and health to further countries/ethnic groups, also considering additional psychological and biological mediators and dynamic aspects of SSS. Recently developed experimental approaches to manipulate SSS may also be promising.

The role of norms in explaining attitudes, intention and consumption of a common food (fish) in Vietnam.

Science.gov (United States)

Tuu, Ho Huy; Olsen, Svein Ottar; Thao, Duong Tri; Anh, Nguyen Thi Kim

2008-11-01

The purpose of this study is to apply the conceptual framework of the theory of planned behavior (TPB) to explain the consumption of a common food (fish) in Vietnam. We seek to understand the role of norms in explaining intention to consume, and descriptive norms is included as extensions of traditional constructs such as attitude, social norms, and perceived behavioral control. The data were derived from a cross-sectional sample of 612 consumers. Structural equation modeling was applied to test the relationships between constructs, and evaluate the reliability and the validity of the constructs. The results indicate that the models fit well with the data. Attitude, social norms, descriptive norms and behavioral control all had significantly positive effect on behavioral intention. Finally, both intention and perceived behavioral control were highly associated with the frequency of consumption of the common food investigated.

Subjective, Autonomic, and Endocrine Reactivity during Social Stress in Children with Social Phobia

Science.gov (United States)

Kramer, Martina; Seefeldt, Wiebke Lina; Heinrichs, Nina; Tuschen-Caffier, Brunna; Schmitz, Julian; Wolf, Oliver Tobias; Blechert, Jens

2012-01-01

Reports of exaggerated anxiety and physiological hyperreactivity to social-evaluative situations are characteristic of childhood social phobia (SP). However, laboratory research on subjective, autonomic and endocrine functioning in childhood SP is scarce, inconsistent and limited by small sample sizes, limited breadth of measurements, and the use…

Attitudes, norms, identity and environmental behaviour: using an expanded theory of planned behaviour to predict participation in a kerbside recycling programme.

Science.gov (United States)

Nigbur, Dennis; Lyons, Evanthia; Uzzell, David

2010-06-01

In an effort to contribute to greater understanding of norms and identity in the theory of planned behaviour, an extended model was used to predict residential kerbside recycling, with self-identity, personal norms, neighbourhood identification, and injunctive and descriptive social norms as additional predictors. Data from a field study (N=527) using questionnaire measures of predictor variables and an observational measure of recycling behaviour supported the theory. Intentions predicted behaviour, while attitudes, perceived control, and the personal norm predicted intention to recycle. The interaction between neighbourhood identification and injunctive social norms in turn predicted personal norms. Self-identity and the descriptive social norm significantly added to the original theory in predicting intentions as well as behaviour directly. A replication survey on the self-reported recycling behaviours of a random residential sample (N=264) supported the model obtained previously. These findings offer a useful extension of the theory of planned behaviour and some practicable suggestions for pro-recycling interventions. It may be productive to appeal to self-identity by making people feel like recyclers, and to stimulate both injunctive and descriptive norms in the neighbourhood.

Interethnic Interaction, Strategic Bargaining Power, and the Dynamics of Cultural Norms : A Field Study in an Amazonian Population.

Science.gov (United States)

Bunce, John Andrew; McElreath, Richard

2017-12-01

Ethnic groups are universal and unique to human societies. Such groups sometimes have norms of behavior that are adaptively linked to their social and ecological circumstances, and ethnic boundaries may function to protect that variation from erosion by interethnic interaction. However, such interaction is often frequent and voluntary, suggesting that individuals may be able to strategically reduce its costs, allowing adaptive cultural variation to persist in spite of interaction with out-groups with different norms. We examine five mechanisms influencing the dynamics of ethnically distinct cultural norms, each focused on strategic individual-level choices in interethnic interaction: bargaining, interaction-frequency-biased norm adoption, assortment on norms, success-biased interethnic social learning, and childhood socialization. We use Bayesian item response models to analyze patterns of norm variation and interethnic interaction in an ethnically structured Amazonian population. We show that, among indigenous Matsigenka, interethnic education with colonial Mestizos is more strongly associated with Mestizo-typical norms than even extensive interethnic experience in commerce and wage labor is. Using ethnographic observations, we show that all five of the proposed mechanisms of norm adoption may contribute to this effect. However, of these mechanisms, we argue that changes in relative bargaining power are particularly important for ethnic minorities wishing to preserve distinctive norms while engaging in interethnic interaction in domains such as education. If this mechanism proves applicable in a range of other ethnographic contexts, it would constitute one cogent explanation for when and why ethnically structured cultural variation can either persist or erode given frequent, and often mutually beneficial, interethnic interaction.