WorldWideScience

Sample records for staff social media

  1. SOCIAL MEDIA

    Science.gov (United States)

    RESPONSIBILITY CENTCOM COALITION MEDIA SOCIAL MEDIA NEWS ARTICLES PRESS RELEASES IMAGERY VIDEOS TRANSCRIPTS VISITORS AND PERSONNEL FAMILY CENTER FAMILY READINESS CENTCOM WEBMAIL SOCIAL MEDIA SECURITY ACCOUNTABILITY HomeMEDIASOCIAL MEDIA Social Media CENTCOM'S ENGLISH SOCIAL MEDIA ACCOUNTS There are many U.S. military commands

  2. Social Media

    Science.gov (United States)

    2010-05-01

    Digital Marketing and Ecommerce Professionals. 29 January 2010. 20 May 2010. <http://econsultancy.com/blog/5324-20+-mind-blowing-social- media...Statistics Revisited.” Econsultancy | Community of Digital Marketing and Ecommerce Professionals. 29 Jan. 2010. 20 May 2010. <http://econsultancy.com/blog

  3. Social Media Sites

    Science.gov (United States)

    Media Sites Site Registration Contact Us Search AF.mil: Home > AF Sites > Social Media Sites Social Media Welcome to the Air Force social media directory! The directory is a one-stop shop of official Air Force social media pages across various social media sites. Social media is all about

  4. SOCIAL MEDIA SECURITY

    Science.gov (United States)

    RESPONSIBILITY CENTCOM COALITION MEDIA SOCIAL MEDIA NEWS ARTICLES PRESS RELEASES IMAGERY VIDEOS TRANSCRIPTS VISITORS AND PERSONNEL FAMILY CENTER FAMILY READINESS CENTCOM WEBMAIL SOCIAL MEDIA SECURITY ACCOUNTABILITY HomeVISITORS AND PERSONNELSOCIAL MEDIA SECURITY FAQ on Security for Social Media Due to the widespread use of

  5. Understanding Social Media Logic

    OpenAIRE

    José van Dijck; Thomas Poell

    2013-01-01

    Over the past decade, social media platforms have penetrated deeply into the mech­anics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, we examine the intricate dynamic between social media platforms, mass media, users, and social institutions by calling attention to social media log...

  6. Modern Social Media and Social Revolutions

    Science.gov (United States)

    2011-12-16

    another part of the world is equally presented on the event domain and observable by the social revolution domain. Engagements work as the linkage...MODERN SOCIAL MEDIA AND SOCIAL REVOLUTIONS A thesis presented to the Faculty of the U.S. Army Command and General Staff College in...MM-YYYY) 16-12-2011 2. REPORT TYPE Master’s Thesis 3. DATES COVERED (From - To) FEB 2011 – DEC 2011 4. TITLE AND SUBTITLE Modern Social

  7. Social media influencer marketing

    OpenAIRE

    Isosuo, Heli

    2016-01-01

    The marketing field is changing simultaneously with the digital world. Social media is getting more and more important to marketers, and there is a need to stand out in the social media noise. Social media influencer marketing could be a good alternative to other types of marketing. A need from the consignor and the interest of the author were the motivations for conducting the study. Sääskilahti Consulting has a social media influencer network Somevaikuttajat, which is offering social media ...

  8. Nurses and social media.

    Science.gov (United States)

    Farrelly, Rory

    Nurses' use of social media and other electronic communications has increased significantly with growing numbers of social media opportunities, platforms and applications including blogs, social networking sites, video sites and online chat rooms and forums.

  9. Advertising on social media

    OpenAIRE

    Sumit Goyal

    2013-01-01

    This communication reports the latest trends of advertising on social media. Social media advertising means to gain traffic or attention of online users through social media sites. Today, when a user thinks about buying something, he first comes to the internet, searches for that product, compares its price with other competing brands and takes a decision, which one to buy. In this write-up, author has discussed many aspects concerning advertising through social media, viz., what is social me...

  10. The social media revolution.

    Science.gov (United States)

    Dubose, Cheryl

    2011-01-01

    The growing popularity and use of social media tools such as Facebook, YouTube, Twitter, blogging, and wikis have led to a social media revolution. Given this widespread influence, it is important for educators, administrators, and technologists to understand the risks of using social media in the classroom and workplace. To investigate popular social media sites and their effect on radiologic technology education and business practices. A comprehensive search of literature was performed to examine social media and its applications in education, health care, and business. Social media use is on the rise, affecting all aspects of mainstream society. Leaders in the radiologic sciences should be familiar with social media and cognizant of its risks. Future studies regarding social media use in the radiologic sciences are necessary to determine its effect on the radiologic science community. ©2011 by the American Society of Radiologic Technologists.

  11. Social Media Empowerment (I)

    NARCIS (Netherlands)

    A. Cox

    2011-01-01

    full text via link. Social media stellen mensen, merken en bedrijven in staat om zichzelf te versterken. Soms wordt optimaal gebruik gemaakt van Social Media Empowerment, maar soms ook wat minder. Effectief inzetten van social media. Regel 1: Start met context en motivatie

  12. Social Media Reputation

    DEFF Research Database (Denmark)

    Etter, Michael Andreas; Ravasi, Davide; Colleoni, Elanor

    motivational drivers and contextual conditions associated with the formation of narratives in traditional news media and social media influence their content, diffusion, and impact significantly. Our analysis suggests that current theories of media reputation may provide an incomplete representation......Social media enable millions of users to create and disseminate narratives about organizations that increase their public exposure and shape public perceptions. In this paper, we draw on the sociology of news production and research on computer-mediated communication to discuss how different...... of the phenomenon, and highlight theoretically relevant differences and interrelationships between reputational dynamics involving news media and social media....

  13. Understanding Social Media Logic

    Directory of Open Access Journals (Sweden)

    José van Dijck

    2013-08-01

    Full Text Available Over the past decade, social media platforms have penetrated deeply into the mech­anics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, we examine the intricate dynamic between social media platforms, mass media, users, and social institutions by calling attention to social media logic—the norms, strategies, mechanisms, and economies—underpin­ning its dynamics. This logic will be considered in light of what has been identified as mass me­dia logic, which has helped spread the media's powerful discourse outside its institutional boundaries. Theorizing social media logic, we identify four grounding principles—programmabil­ity, popularity, connectivity, and datafication—and argue that these principles become increas­ingly entangled with mass media logic. The logic of social media, rooted in these grounding principles and strategies, is gradually invading all areas of public life. Besides print news and broadcasting, it also affects law and order, social activism, politics, and so forth. Therefore, its sustaining logic and widespread dissemination deserve to be scrutinized in detail in order to better understand its impact in various domains. Concentrating on the tactics and strategies at work in social media logic, we reassess the constellation of power relationships in which social practices unfold, raising questions such as: How does social media logic modify or enhance ex­isting mass media logic? And how is this new media logic exported beyond the boundaries of (social or mass media proper? The underlying principles, tactics, and strategies may be relat­ively simple to identify, but it is much harder to map the complex connections between plat­forms that distribute this logic: users that employ them, technologies that

  14. Sizing Up Social Media

    Science.gov (United States)

    Pearson, Jerold

    2010-01-01

    Most people are aware of the increasing importance of social media to institutional advancement, and many colleges and universities have started investing resources in these media. The next step is to measure the impact of social media on the institution and evaluate the success of one's efforts. Every advancement leader should understand how…

  15. Social Media in Organizations

    DEFF Research Database (Denmark)

    Razmerita, Liana; Kirchner, Kathrin; Nabeth, Thierry

    2014-01-01

    By using social media, many companies try to exploit new forms of interaction, collaboration, and knowledge sharing through leveraging the social, collaborative dimension of social software. The traditional collective knowledge management model based on a top-down approach is now opening up new...... avenues for a bottom-up approach incorporating a more personal knowledge management dimension, which could be synergized into collective knowledge using the social-collaborative dimension of social media. This article addresses the following questions: (1) How can social media support the management...... of personal and collective knowledge using a synergetic approach? (2) Do the personal and collective dimensions compete with each other or can they reinforce each other in a more effective manner using social media? Our findings indicate that social media supports both the personal and collective dimensions...

  16. Social media visibility

    DEFF Research Database (Denmark)

    Uldam, Julie

    2018-01-01

    of activists remains under-researched. This article examines BP’s surveillance of activists who criticise the company’s corporate social responsibility (CSR) programme as ‘greenwashing’. In this way, it goes beyond corporations’ uses of big data and instead explores how they monitor and discuss strategies......As activists move from alternative media platforms to commercial social media platforms, they face increasing challenges in protecting their online security and privacy. While government surveillance of activists is well-documented in scholarly research and the media, corporate surveillance...... for responding to the activities of individual activists in social media. It shows that while social media afford an unprecedented level of visibility for activists, it comes with the risk of being monitored by corporations. Theoretically, it draws on conceptions of visibility in social sciences and media...

  17. Internal Social Media

    DEFF Research Database (Denmark)

    Madsen, Vibeke Thøis

    2018-01-01

    Internal social media is a web-based communication arena that provides all organizational members with a communication opportunity. The media has emerged in organizations since 2004, and is increasingly seen as a way of giving employees a voice in organizations which can benefit the organization...... in terms of knowledge sharing, collaboration, and employee participation and engagement. The first wave of studies of internal social media was primarily from an information-systems perspective and focused more on its adoption, its affordances, and the outcome of its introduction. The second wave...... of studies was more concerned with studying the dynamics of communication on internal social media, in order to understand coworkers as strategic communicators and how communication on internal social media can constitute the organization. With a successful introduction of internal social media, coworkers...

  18. Understanding social media logic

    NARCIS (Netherlands)

    van Dijck, J.; Poell, T.

    2013-01-01

    Over the past decade, social media platforms have penetrated deeply into the mech­anics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions

  19. Building Social Media Connections

    Science.gov (United States)

    Ferriter, William N.; Ramsden, Jason T.; Sheninger, Eric C.

    2012-01-01

    Incorporating social media tools into your professional practices does not have to be intimidating as long as you are willing to tackle five action steps. It is far easier to articulate the strengths--and to imagine the possibilities--of social media spaces as tools for communication and professional development when you are actively using those…

  20. Social Media Reputation

    DEFF Research Database (Denmark)

    Etter, Michael; Colleoni, Elanor; Ravasi, Davide

    directly to corporate performance and actions. Secondly, prominent reputation measurements couple stakeholders´ believes to reputation drivers through the use of predefined scales and items. We argue that with the rise of social media a company´s reputation has increasingly become autonomous from corporate...... actions, which demands a greater decoupling of stakeholders´ perceptions from corporate signals or actions in corporate reputation research. We develop the concept of social media reputation as the overall evaluation of a company presented in social media and present a new approach of measuring reputation...... based on social media data that accounts for the autonomy of stakeholder´s perception of a firm. We compare and contrast this novel social media reputation measure (SMRM) with traditional reputation measurements and find that SMRM is a valuable measurement to capture the autonomy of the stakeholders...

  1. Social media management and media environment

    Directory of Open Access Journals (Sweden)

    Šiđanin Iva

    2012-01-01

    Full Text Available The paper deals with the system of services that social media management can offer to a variety of users. As social media systems are emerging, social media management can strengthen teams in social media and help to manage numerous social channels and distribution of social information from one place. Social media management is a system of procedures that are used to manage the flow of information in the environment of social media. This involves connecting with social media like Facebook, Twitter, LinkedIn, Plaxo, Ecademy, YouTube and many others, then the aggregation and management of social data. Social media management services are analysed through various fields, such as managing multiple social media profiles, mail scheduling and filtering, reporting and analytics. Social media management enables managing personal business through social media, which contributes to a significant reduction in expenditures. The paper also discusses the importance of social media management in marketing activities and various forms of social promotion, which allow companies to easily reach their customers.

  2. Social Media Marketing in Russia

    OpenAIRE

    Olgskaya, Kristina

    2017-01-01

    Social media marketing involves the use of social media for connecting with prospective consumers. The study focuses on explaining such notions like social media marketing (SMM), types of SMM, differences between social media and traditional marketing, social media marketing plan, development ways of strategic social media marketing plan and why strategy may fail. This thesis also presents research in Russian social network – Vkontakte, where promotion of Mechanical Engineering programme ...

  3. Social Media Policies

    DEFF Research Database (Denmark)

    Stohl, Cynthia; Etter, Michael; Banghart, Scott

    2017-01-01

    of these trends is examined through a content analysis of 112 publicly available social media policies from the largest corporations in the world. The extent to which social media policies facilitate and/or constrain the communicative sensibilities and values associated with contemporary notions of CSR...... negotiation and participation in the social responsibilities of corporations. Moreover, policies generally enact organizational communication practices that are contrary to international CSR guidelines (e.g., the UN Global Compact and other international agreements). Findings suggest that social media...... policies represent a relatively unrecognized development in the institutionalization of CSR communicative norms and practices that call into question the promising affordances of social media for the inclusion of various voices in the public negotiation of what constitutes corporate social responsibility....

  4. Social media modeling and computing

    CERN Document Server

    Hoi, Steven CH; Boll, Susanne; Xu, Dong; Jin, Rong; King, Irwin

    2011-01-01

    Presents contributions from an international selection of preeminent experts in the field Discusses topics on social-media content analysis, and examines social-media system design and analysis Describes emerging applications of social media

  5. Bullying and social media affordances

    OpenAIRE

    Brailas, Alexios

    2016-01-01

    What constitutes a good and sustainabledigital living?Social media literacyCan we talk about social media intelligence?Can we talk about digital intelligence?How bullying is complicated by special social media affordances?

  6. Social Media and Bullshit

    Directory of Open Access Journals (Sweden)

    Rasmus Kleis Nielsen

    2015-04-01

    Full Text Available To understand the role of social media in society, we have to understand how social media are understood. We need to analyze how different actors and organizations see and think about technology, the forms of knowledge that people draw on as they make sense of, develop, and use social media. Central among these is bullshit. This short essay discusses bullshit as defined by the philosopher Harry Frankfurt as statements made with little or no concern for their truth-value or justification and argues that social media are accompanied by unusually large amounts of bullshit for two reasons. First, they confront us with epistemological problems and are hard to understand. Second, there is a large demand for knowledge about what they mean, a powerful political economy that generates a lot of statements about social media, including substantial amounts of bullshit. Given the rapid development of social media and their growing importance, this is unlikely to change in the near future. Bullshit is here to stay, and we need to take it seriously intellectually and analytically to understand social media.

  7. Enterprise Social Media

    DEFF Research Database (Denmark)

    Khajeheian, Datis

    2018-01-01

    This article reports an ethnographic research on effect of enterprise social media on communication of members in entrepreneurial teams. The researcher acted as an entrepreneur and as a team member in two entrepreneurial projects to observe the communication of team members within the enterprise...... social media. In addition to observation, he conducted some interviews with team members to collect supplementary data. A theoretical framework developed from an array of three metaphors: leaky pipe, echo chamber and social lubricant, and four organizational learning processes: social capital, boundary...... work, attention allocation and social analytics. By the interpretation of the collected data, a new metaphor of “living room” was proposed. This metaphor suggests that enterprise social media provide a space for interaction of internal-external people similar to what home members and guests do...

  8. Consolidating Social Media Strategies

    DEFF Research Database (Denmark)

    Gyimóthy, Szilvia; Munar, Ana Maria; Larson, Mia

    2014-01-01

    This study revisits and integrates the insights of recent studies on emergent social media strategies deployed by destination and event management organisations. In a comparative analysis Munar (2012) identified four generic approaches pursued by national tourism boards in the Nordic region, while...... Gyimóthy & Larson (2014) portrayed three digital value co-creation strategies deployed by festival social media. Both frameworks provided novel analytical typologies which identified a series of categories (mimetic, analytic, immersion, advertising and insourcing, crowdsourcing and community consolidation......). This paper discusses the complementary nature of these conceptual proposals and advances an integrated conceptual framework of social media strategies. Based on the empirical findings of a case study that revisits evolving digital and social media strategies of European DMOs this paper maps the dynamics...

  9. Social Media Cocreation Strategies

    DEFF Research Database (Denmark)

    Gyimóthy, Szilvia; Larson, Mia

    2015-01-01

    This paper explores how social media becomes a part of integrated marketing communications of festival organizations. The purpose of this paper is to conceptualize the co-creation of festival experiences online by comparing managerial strategies and communicative patterns of three large....... Based on the empirical findings, we propose an analytical framework to improve our understanding of the management of social media communications, offering three distinct value co-creation strategies in a festival context....

  10. Ethics and social media.

    Science.gov (United States)

    Milton, Constance L

    2014-10-01

    Nurses' use of social media has increased significantly with growing numbers of media-sharing opportunities, platforms, and emerging forms of electronic applications. With the proliferation, opportunities and limitations surface regarding the responsibilities and accountability that nurses have in choosing technology applications with an embedded philosophical ethos that is consistent with the discipline's societal mandate of serving humankind in ways that honor human dignity. This article begins a discussion addressing possible disciplinary obligations and responsibilities for the implementation of social media platforms and possible implications for its future use in the discipline of nursing. © The Author(s) 2014.

  11. Social Media in Higher Education: A Literature Review of Facebook

    Science.gov (United States)

    Chugh, Ritesh; Ruhi, Umar

    2018-01-01

    The rapid adoption of social media technologies has resulted in a fundamental shift in the way communication and collaboration take place. As staff and students use social media technologies in their personal lives, it is important to explore how social media technologies are being used as an educational tool. The aim of this paper is to analyse…

  12. Social Media: Developing an Acceptable Use Policy. Research Brief

    Science.gov (United States)

    Williamson, Ronald

    2010-01-01

    The growing use of social media by students and staff has led many schools to consider developing acceptable use policies. There is tremendous opportunity for improving education through the use of social media. There is also potential risk because social media can be used to access age inappropriate information and to engage in aggressive online…

  13. Social Media and Teaching

    DEFF Research Database (Denmark)

    Tække, Jesper; Paulsen, Michael

    New research in the Danish upper secondary schools shows that social media like Facebook is the number one attention diverts from the interaction about educational subjects in the classroom. At the same time international research shows that there is a great potential in using social media....... The overriding purpose of the paper is to provide a research-based input to the discussion about the role of social media in schools....... the past seven years (Paulsen & Tække 2009, 2010; Tække & Paulsen 2010). To find out if and how the gap can be reduced, we have initiated the action research project The Socio Media Education Experiment, and in the paper we explain both the background for the project and its preliminary results...

  14. Social media and social companies

    NARCIS (Netherlands)

    drs. Frans van den Reep

    2010-01-01

    In this article, van der Reep argues the need for a new architectural priciple when desgining software systems. The Internet and its capacity to provide social media technology is creating a new P2P networked economy. An economy based around people working together and which will have a major impact

  15. Hypertextuality and Social Media

    DEFF Research Database (Denmark)

    Albu, Oana Brindusa; Etter, Michael

    2016-01-01

    Texts and conversations are central to the constitution of organizations. Through the use of social media technologies, organizational members and nonorganizational members alike have the capacity to author organizational texts that co-constitute an organization as an entity with a specific...... identity in a situational space and time. The implications of this ability are underexplored. This study focused on how two organizations used the social media technology Twitter to interact with their constituents. The article adopts communication-centered and sociomateriality perspectives to illustrate...

  16. Cyberbullying via Social Media

    Science.gov (United States)

    Whittaker, Elizabeth; Kowalski, Robin M.

    2015-01-01

    Recent years have witnessed a surge of research on cyberbullying. In this article, three studies examined prevalence rates of cyberbullying among college-age students, venues through which cyberbullying occurs, with a particular focus on social media, and perceptions of cyberbullying as a function of features of the target (e.g., peer, celebrity,…

  17. Social Media Empowerment (III)

    NARCIS (Netherlands)

    A. Cox

    2011-01-01

    full text via link. Synovate heeft de afgelopen twee jaar onderzoek verricht op dit terrein. Anita Cox, Emile Rikken en Stephan van Velthoven zetten op basis daarvan zaken op een rij in een serie van 5 artikelen, hier op Molblog te lezen. In dit artikel staat brand-building via social media

  18. Turkish Press in Social Media

    OpenAIRE

    AYTEN, Adem

    2013-01-01

    Social media, is one of the most researched facts today by the commications fellows. To get in use by Web 2.0 social media becomes common due to the rise of using mobile technologies. Instead of competing with traditional media and being an alternative media, social media is a new media that traditional media can transfer its content to it and can benefit its advantages. Indeed,the traditional media carried its content to the websites to access of their readers/listeners/watchers to compete ...

  19. Haters Phenomena in Social Media

    OpenAIRE

    Pradipta, Angga; Lailiyah, S.Sos, M.I.Kom, Nuriyatul

    2016-01-01

    Social media is internet-basic media, functioned as interaction media room based on multimedia technology. And social media created some effects. One of the negative effects of social media is haters phenomena. Haters are a person who easily said dirty words, harass, and humiliate to others. This phenomena causes anxiety—especially in Indonesia, even the Government issued public policy and letter of regulation about this phenomena, through Paragraph 27 verse (3) IT Constitution, Paragraph 45 ...

  20. Social media as leisure culture

    OpenAIRE

    Albrechtslund, Anne-Mette Bech; Albrechtslund, Anders

    2014-01-01

    The purpose of this paper is to situate the everyday use of social media in the broader cultural practice of leisure. Whereas the use of social media has many different aims and contexts, our main idea is to emphasize how social media practices associated with leisure and playfulness rather than functionality and tasks — therefore seemingly “useless” in a strictly utilitarian sense — are practices which are meaningful. We point to certain dynamics in social media practices which we connect to...

  1. Social Media and the Army

    Science.gov (United States)

    2010-04-01

    interaction and create dialogue at the click of a mouse. Social media has had an undeniable effect on the way we live, work, and communicate... benefits of social media applications, a bevy of opportunities present themselves when accurately strategized. Planning might include— Your Strategy...in establishing a positive social media presence. Trust enables leaders to open up their organizations to social media , and training provides

  2. Social Media Empowerment (deel IV)

    NARCIS (Netherlands)

    A. Cox

    2011-01-01

    full text via link. Social media stellen mensen, merken en bedrijven in staat om zichzelf te versterken. Soms wordt optimaal gebruik gemaakt van Social Media Empowerment, bijvoorbeeld bij het versterken van de brand equity zoals bij KLM en Jillz. Soms wordt er minder goed gebruik van social media

  3. Characterizing Government Social Media Research

    DEFF Research Database (Denmark)

    Medaglia, Rony; Zheng, Lei

    2016-01-01

    As research on government social media continues to grow in quantity and scope, this area calls for mapping and systematization, in order to stimulate better-informed studies in the future. This paper draws on a comprehensive review of government social media literature in the e...... a four-point research agenda for future government social media research....

  4. Images in Social Media

    DEFF Research Database (Denmark)

    Ørnager, Susanne; Lund, Haakon

    This book focuses on methodologies, organization and communication of digital image collection research that utilize social media content. (“Image” is here understood as cultural, conventional and commercial - stock photos - representations.) The lecture offer expert views that provide different...... fake news, image manipulation, mobile photos etc. these issues are very complex and need a publication of their own. This book should primarily be useful for students in library and information science, psychology, and computer science....

  5. Division Level Social Media

    Science.gov (United States)

    2015-06-12

    the lines of effort (LOE), goal, and MOE.8 The MOH story was distributed through the following social media sites: Flicker , Facebook, Twitter, and a...and shares to save a follower’s time for more popular posts or paid advertisements. One way to mitigate paying for advertising is access to better...related items, which hinders analysis for growth and ways to mitigate dwindling organic reach. Lastly, better expectation 60 management is critical

  6. Social Media Marketing

    DEFF Research Database (Denmark)

    Hollensen, Svend; Raman, Anthony

    2014-01-01

    Social media marketing can be understood as a group of Internet-based applications that build on the foundations of Web 2.0 and that then allows the creation and exchange of ‘User Generated Content’. In the ‘Bowling’ marketing world, marketers target certain customer groups and send out...... this is a very direct one-way communication approach. In a social media marketing world, the bowling metaphor does not fit anymore. On this arena marketing can be better described as playing “Pinball”: Companies serve up a “marketing ball” (brands and brand-building messages) into a dynamic and chaotic market...... environment. The “marketing ball” is then diverted and often accelerated by social media “bumpers”, which change the ball’s course in chaotic ways. Occasionally, the marketing ball will come back to the company. At this point, the firm (brand) has to use the flippers to interact and throw it back...

  7. Civic Engagement and Social Media

    DEFF Research Database (Denmark)

    The recent wave of protests, from the Arab Spring to the Occupy movement and austerity protests, have reinvigorated hopes for the democratic potential of the Internet, and particularly social media. With their popular appeal and multimodal affordances social media such as YouTube, Twitter...... and Facebook have generated both media and scholarly interest in their possibilities for granting visibility to and facilitating the organization of activism. However, the role of social media in sustaining civic engagement beyond protest and fatalism remains under-explored. How can social media contribute...... to sustaining longer-term involvement of civil society? What is the potential of social media for making available alternative social imaginaries? And what role may social media play in facilitating social change through cooperation with business? This volume offers answers to these questions by providing...

  8. Going Public on Social Media

    Directory of Open Access Journals (Sweden)

    Greg Elmer

    2015-04-01

    Full Text Available This brief essay questions the disconnect between the financial goals of social media properties and the concerns of privacy advocates and other new media critics. It is argued that critics of social media often fail to recognize the financial imperative of social media companies, one that requires users to divulge and publicize ever more granular aspects of their daily lives, thoughts, and feelings.

  9. Social Media in IS Literature

    DEFF Research Database (Denmark)

    Dyrby, Signe

    2013-01-01

    The phenomenon of ‘digital living’ is to a high extent influenced by the introduction of new media into society. Especially, social media are affecting the digital world of today and are setting the agenda for social connectedness in private, public and commercial networks. Based in an initial...... desire to explore a research agenda for the workings of social media in network structures a look into the literature on social media within the field of Information Systems sparked an interest in exploring a new research perspective for social media. Reviewing the IS literature it is apparent...... that the perspective of the ‘media’ as an artifact of social media has been neglected in existing literature. Based in this, this paper proposes research possibilities for investigating the ‘media’ of social media as well as some theoretical considerations that could aid the investigation. Finally, potential outcomes...

  10. SOCIAL MEDIA AND POLITICAL UNREST

    OpenAIRE

    SORIN SUCIU; DALIA PETCU

    2012-01-01

    Our paper analyzes the relation between social media and political movements in contemporary world. Many authors consider that social media, especially social networking sites such as Facebook and Twitter are responsible for triggering the revolutions in the Arab world. Is the “Arab Spring” the result of modern technologies or its origins are more profound and mundane, deeply rooted in the society? Our response is that social media played an important, but only instrumental role.

  11. Social Media as Leisure Culture

    DEFF Research Database (Denmark)

    Albrechtslund, Anne-Mette Bech; Albrechtslund, Anders

    2014-01-01

    The main idea of this article is to situate social media practices in broader cultural practices. We point to certain dynamics in social media practices which we connect to the culture of 20th century mass tourism. This gives us a nuanced understanding of the activities connecting everyday life...... and social media. Further, our analysis provides new insights into the basic motivation for engaging in online sociality despite concerns about privacy, time-waste and exploitation....

  12. Social Media for Environmental Sustainability Awareness in Higher Education

    Science.gov (United States)

    Hamid, Suraya; Ijab, Mohamad Taha; Sulaiman, Hidayah; Anwar, Rina Md.; Norman, Azah Anir

    2017-01-01

    Purpose: The explosion of social media use such as Facebook among higher education students is deemed to have great potential in widely disseminating environmental sustainability awareness. The paper aims to capture, summarise, synthesise and comment on the role of social media to garner interest of students and staff on environmental…

  13. Sociale media: nieuwe wegen naar sociale innovatie

    NARCIS (Netherlands)

    Salverda, I.E.; Jagt, van der P.D.; Willemse, R.; Onwezen, M.C.; Top, J.L.

    2013-01-01

    Hoewel de rol en impact van internet en de sociale media in de samenleving algemeen worden aangenomen, is het nog niet duidelijk of en hoe het communiceren en delen van informatie via internet en de sociale media bijdragen aan het ontstaan van sociale innovatie. Hoofdvragen van deze verkenning zijn

  14. Working together – Using social media tools / enterprise tools (Sharepoint, Blogs, Wikis, Google Docs/Drive) to enhance staff collaboration – The KAUST library experience

    KAUST Repository

    Ramli, Rindra M.

    2015-06-01

    This paper describes the tools implemented by KAUST library to enhance collaboration among library staff. Highlights the features / functionalities of the implemented tools and their related success / constraints in achieving the desired targets.

  15. Working together – Using social media tools / enterprise tools (Sharepoint, Blogs, Wikis, Google Docs/Drive) to enhance staff collaboration – The KAUST library experience

    KAUST Repository

    Ramli, Rindra M.

    2015-01-01

    This paper describes the tools implemented by KAUST library to enhance collaboration among library staff. Highlights the features / functionalities of the implemented tools and their related success / constraints in achieving the desired targets.

  16. Social media for movie lovers

    OpenAIRE

    Nguyen, Hieu

    2013-01-01

    The main objective of this thesis project is to develop a basic social media application which targets a specific group of users – movie lovers. So the project aim is to firstly develop a basic social media application, which is a web application that has basic features of social media such as user authentication, user relationship, news feed, etc. Secondly, the website should provide special features such as movie information, movie reviewing, recommendation system. to target the group of mo...

  17. LIBRARIES, SOCIAL MEDIA AND METRICS

    Directory of Open Access Journals (Sweden)

    Nieves González Fernández-Villavicencio

    2016-02-01

    Full Text Available This paper is an abstract of the dissertation Profitability of a library using social media and highlights research carried out in order to demonstrate the profitability of libraries that make use of social media both to offer products and services to the users in line with their expectations and needs and to deliver different types of ROI. A set of social media indicators to measure the evolution and results has also been established.

  18. Social Media Use and Stress

    OpenAIRE

    Rus, Holly Michelle

    2017-01-01

    Social media has become a pervasive form of communication, yet little is known about how use relates to stress. Previous research suggests a link between social media use and psychosocial variables such as self-esteem, depression, life satisfaction, and well-being. However, there is limited empirical knowledge concerning how social media use specifically influences and is influenced by stress, with a particular dearth of objective measurement. In a series of studies, this relationship was exp...

  19. Military Engagement with Social Media

    Science.gov (United States)

    2011-05-06

    or position of the Department of the Army, Department of Defense, or the U.S. Government. MILITARY ENGAGEMENT WITH SOCIAL MEDIA BY...been the Army’s best and most effective messengers. Every time a member of the Army family joins Army social media , it increases the timely and...transparent dissemination of information. Social media is a cheap, effective , and measurable form of communication.”6 The Deputy Secretary of Defense

  20. Provenance data in social media

    CERN Document Server

    Barbier, Geoffrey; Gundecha, Pritam

    2013-01-01

    Social media shatters the barrier to communicate anytime anywhere for people of all walks of life. The publicly available, virtually free information in social media poses a new challenge to consumers who have to discern whether a piece of information published in social media is reliable. For example, it can be difficult to understand the motivations behind a statement passed from one user to another, without knowing the person who originated the message. Additionally, false information can be propagated through social media, resulting in embarrassment or irreversible damages. Provenance data

  1. Social Media Analyses for Social Measurement

    Science.gov (United States)

    Schober, Michael F.; Pasek, Josh; Guggenheim, Lauren; Lampe, Cliff; Conrad, Frederick G.

    2016-01-01

    Demonstrations that analyses of social media content can align with measurement from sample surveys have raised the question of whether survey research can be supplemented or even replaced with less costly and burdensome data mining of already-existing or “found” social media content. But just how trustworthy such measurement can be—say, to replace official statistics—is unknown. Survey researchers and data scientists approach key questions from starting assumptions and analytic traditions that differ on, for example, the need for representative samples drawn from frames that fully cover the population. New conversations between these scholarly communities are needed to understand the potential points of alignment and non-alignment. Across these approaches, there are major differences in (a) how participants (survey respondents and social media posters) understand the activity they are engaged in; (b) the nature of the data produced by survey responses and social media posts, and the inferences that are legitimate given the data; and (c) practical and ethical considerations surrounding the use of the data. Estimates are likely to align to differing degrees depending on the research topic and the populations under consideration, the particular features of the surveys and social media sites involved, and the analytic techniques for extracting opinions and experiences from social media. Traditional population coverage may not be required for social media content to effectively predict social phenomena to the extent that social media content distills or summarizes broader conversations that are also measured by surveys. PMID:27257310

  2. Social Media Analyses for Social Measurement.

    Science.gov (United States)

    Schober, Michael F; Pasek, Josh; Guggenheim, Lauren; Lampe, Cliff; Conrad, Frederick G

    2016-01-01

    Demonstrations that analyses of social media content can align with measurement from sample surveys have raised the question of whether survey research can be supplemented or even replaced with less costly and burdensome data mining of already-existing or "found" social media content. But just how trustworthy such measurement can be-say, to replace official statistics-is unknown. Survey researchers and data scientists approach key questions from starting assumptions and analytic traditions that differ on, for example, the need for representative samples drawn from frames that fully cover the population. New conversations between these scholarly communities are needed to understand the potential points of alignment and non-alignment. Across these approaches, there are major differences in (a) how participants (survey respondents and social media posters) understand the activity they are engaged in; (b) the nature of the data produced by survey responses and social media posts, and the inferences that are legitimate given the data; and (c) practical and ethical considerations surrounding the use of the data. Estimates are likely to align to differing degrees depending on the research topic and the populations under consideration, the particular features of the surveys and social media sites involved, and the analytic techniques for extracting opinions and experiences from social media. Traditional population coverage may not be required for social media content to effectively predict social phenomena to the extent that social media content distills or summarizes broader conversations that are also measured by surveys.

  3. Social media and activist communication

    NARCIS (Netherlands)

    Poell, T.; van Dijck, J.; Atton, C.

    2015-01-01

    While the rise of social media has made activists much less dependent on television and mainstream newspapers, this certainly does not mean that activists have more control over the media environments in which they operate. Media power has neither been transferred to the public, nor to activists for

  4. Social Media Across the Organization

    DEFF Research Database (Denmark)

    Kampf, Constance Elizabeth; Mohammadreza, Marjan

    2016-01-01

    Social Media studies tend to focus on either internal (Friedl & Verčič, 2011; Huang et al, 2013) or external communication (Briones et al, 2011; Hanna et al, 2011; Saschi, 2012; Byrd, 2012; Kilgour et al, 2015) , rather than addressing social media across the organization. This is problematic...... because of the diversity in perspectives about how social media should be deployed among competing department perspectives in an organization are generally not explicitly considered when internal and external communication are dealt with separately. These diverse perspectives lead to tensions between...... differing needs and practices across the organization that affect the understanding of social media value and use, as well as how social media fits with overall communication strategy planning. To address this issue, we have conceptualized the “Online Reputation Chain” as a metaphor for understanding social...

  5. Social Media in Virtual Marketing

    OpenAIRE

    Jalees, Tariq; Tariq, Huma; Zaman, Syed Imran; Alam Kazmi, Syed Hasnain

    2015-01-01

    Social media usage in the world and especially in Pakistan has a high growth due to which it (social media) has a potential of becoming an effective marketing tool. Despite its comparatively low cost and significance, marketers are not effectively utilizing social media. Thus the aim of this study is to measure the influence (effect) of four social variables: social capital, trust, homophily and interpersonal influence on electronic word of mouth (eWOM) communication. The sample size for the stu...

  6. [Social media, children and pediatricians].

    Science.gov (United States)

    Le Heuzey, M-F

    2012-01-01

    Using social media web sites is a common activity for children, and any site that allows social interaction (social network, games, virtual worlds...) is a social media site. Pediatricians are in a position to help families understand the benefits and the risks of these sites, and to diagnose problems in children and adolescents as cyberbullying, depression, and post traumatic disorder. Copyright © 2011 Elsevier Masson SAS. All rights reserved.

  7. Development Impact of Social Media

    OpenAIRE

    Ackland, Robert; Tanaka, Kyosuke

    2015-01-01

    This paper assesses the role of social media in social and economic development. The web and in particular, social media such as social network sites (e.g. Facebook) and microblogs (e.g. Twitter), allows ordinary citizens to connect with one another and share information via computer-mediated networks. This behavior is often explicitly or implicitly networked (for example, people ‘friend’ one another on Facebook and ‘follow’ one another on Twitter, leading to the formation of s...

  8. Engaging Students with Social Media

    Science.gov (United States)

    Bal, Anjali S.; Grewal, Dhruv; Mills, Adam; Ottley, Gary

    2015-01-01

    The importance of social media for marketing professionals has grown immensely as consumers turn to it to connect with products, brands, and brand communities. Yet limited research investigates the uses of social media to teach core marketing concepts. This article analyzes coursework in foundational marketing classes, with a specific focus on the…

  9. Information Extraction for Social Media

    NARCIS (Netherlands)

    Habib, M. B.; Keulen, M. van

    2014-01-01

    The rapid growth in IT in the last two decades has led to a growth in the amount of information available online. A new style for sharing information is social media. Social media is a continuously instantly updated source of information. In this position paper, we propose a framework for

  10. The Social Media Disorder Scale

    NARCIS (Netherlands)

    van den Eijnden, R.J.J.M.; Lemmens, Jeroen; Valkenburg, Patti

    2016-01-01

    There is growing evidence that social media addiction is an evolving problem, particularly among adolescents. However, the absence of an instrument measuring social media addiction hinders further development of the research field. The present study, therefore, aimed to test the reliability and

  11. The Social Media Disorder Scale

    NARCIS (Netherlands)

    van den Eijnden, R.J.J.M.; Lemmens, J.S.; Valkenburg, P.M.

    There is growing evidence that social media addiction is an evolving problem, particularly among adolescents. However, the absence of an instrument measuring social media addiction hinders further development of the research field. The present study, therefore, aimed to test the reliability and

  12. Using Social Media in Exercises

    Energy Technology Data Exchange (ETDEWEB)

    Donaldson, Jeff

    2014-04-28

    This presentation discusses the use of social media as a tool during the full-scale exercise Tremor-14 in Las Vegas, and examines Lessons Learned as a path forward in using social media to disseminate Emergency Public Information (EPI) on a regular basis.

  13. Social Media in Music Education

    Science.gov (United States)

    Albert, Daniel J.

    2015-01-01

    Students in the United States use technology and social media platforms for both educational and noneducational purposes. Integration of social media in music education classes can help facilitate learning experiences that would be less likely to happen in a brick-and-mortar setting. However, issues such as privacy and cyberbullying continue to…

  14. Palliative social media.

    Science.gov (United States)

    Taubert, Mark; Watts, Gareth; Boland, Jason; Radbruch, Lukas

    2014-03-01

    The uses of social media have become ubiquitous in contemporary society at an astonishingly fast-paced rate. The internet and in particular platforms such as Facebook, Twitter and YouTube are now part of most people's vocabulary and are starting to replace many face-to-face interactions. The online world, in particular, is alive with discussions, comments and anecdotes about the topics of illness, disease, hospitals, death and dying. The topic of death and dying had in the not too distant past been seen as taboo, but willingness and need to talk openly about it appears to be on the increase. In parallel to this, many public awareness campaigns are highlighting society's need to be more prepared for dying and death. This will have a significant impact on the way terminally ill patients and their families approach the last years, months and weeks of their lives and how they might expect palliative health and social care professionals working with them through these difficult periods to interact with them. We pay particular attention to the areas of digital posterity creation and memorialisation within the wider holistic context of end-of-life care.

  15. Social media in otolaryngology-head and neck surgery.

    Science.gov (United States)

    Oyewumi, Modupe; Lee, John; Vescan, Allan

    2017-09-01

    The objective of this study was to assess the current use of social media tools within Canadian otolaryngology-head and neck surgery (OHNS) programs and to assess the interest within these programs to integrate social media for networking, social, and educational programs. A prospective study from September 2013 to February 2014 was performed involving residents and faculty in Canadian OHNS programs. A 26-item questionnaire was created and sent to staff and resident physicians who met the study inclusion criteria using an online survey tool (http://surveymonkey.com). There were 101 respondents for a 10% response rate. More than half (58.4%) of respondents reported use of social media for personal and/or professional matters. Residents and junior faculty physicians 39 years and younger were more likely to have social media accounts and used them more frequently than their older counterparts. Among staff physicians, pediatric otolaryngologists had the highest rate of use, and otologists exhibited the lowest rate. Cellular phones were the most commonly used devices to access social media sites. Fewer than 35% of social media users failed to separate their personal and professional accounts. Although OHNS trainees and practicing physicians identified the potential benefits of social media tools in their specialty, most were unsure how to apply these tools to their practice. Ours is the first study to assess social media use in OHNS. Otolaryngologists are currently using social media; however, their application as a communication and educational tool in otolaryngology remains to be defined.

  16. Methods for Analyzing Social Media

    DEFF Research Database (Denmark)

    Jensen, Jakob Linaa

    2013-01-01

    Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many...... new questions such as: How can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed? Which ethical research issues and controversies do we have to pay attention to? This book focuses on research...... strategies and methods for analyzing social media and will be of interest to researchers and practitioners using social media, as well as those wanting to keep up to date with the subject....

  17. Social Media for Knowledge Management

    DEFF Research Database (Denmark)

    Dyrby, Signe

    2013-01-01

    of social media as a tool for knowledge management presents an interesting addition to existing knowledge management initiatives. In this research in progress paper, social media for knowledge management is explored through investigating the research question, how can social media influence knowledge...... and show multiple opportunities and challenges for adopting these initiatives into organizational practices. In recent years social media technologies have entered the organizational spheres with the objective of connecting people and enabling them to share and build knowledge. The application and use...... management practices in organizations? The investigation builds on a theoretical reflection of the concepts of knowledge management practices and social media. The method for the theoretical investigation is based in the outline of core literature perspectives dealing with knowledge management practices...

  18. Prostate cancer and social media.

    Science.gov (United States)

    Loeb, Stacy; Katz, Matthew S; Langford, Aisha; Byrne, Nataliya; Ciprut, Shannon

    2018-04-11

    The use of social media is increasing globally and is employed in a variety of ways in the prostate cancer community. In addition to their use in research, advocacy, and awareness campaigns, social media offer vast opportunities for education and networking for patients with prostate cancer and health-care professionals, and many educational resources and support networks are available to patients with prostate cancer and their caregivers. Despite the considerable potential for social media to be employed in the field of prostate cancer, concerns remain - particularly regarding the maintenance of patient confidentiality, variable information quality, and possible financial conflicts of interest. A number of professional societies have, therefore, issued guidance regarding social media use in medicine. Social media are used extensively in other cancer communities, particularly among patients with breast cancer, and both the quantity and type of information available are expected to grow in the future.

  19. Social Justice and Media. Media Corner.

    Science.gov (United States)

    Braun, Joseph A., III, Ed.

    1994-01-01

    Contends that the end of slavery, women's suffrage, and the civil rights movement were watershed events of social justice in U.S. history. Provides reviews of two media-based sets of instructional materials that can help students understand the struggle by disenfranchised groups to become full participants in society. (CFR)

  20. Social media for public health: an exploratory policy analysis.

    Science.gov (United States)

    Fast, Ingrid; Sørensen, Kristine; Brand, Helmut; Suggs, L Suzanne

    2015-02-01

    To accomplish the aims of public health practice and policy today, new forms of communication and education are being applied. Social media are increasingly relevant for public health and used by various actors. Apart from benefits, there can also be risks in using social media, but policies regulating engagement in social media is not well researched. This study examined European public health-related organizations' social media policies and describes the main components of existing policies. This research used a mixed methods approach. A content analysis of social media policies from European institutions, non-government organizations (NGOs) and social media platforms was conducted. Next, individuals responsible for social media in their organization or projects completed a survey about their social media policy. Seventy-five per cent of institutions, NGOs and platforms had a social media policy available. The primary aspects covered within existing policies included data and privacy protection, intellectual property and copyright protection and regulations for the engagement in social media. Policies were intended to regulate staff use, to secure the liability of the institution and social responsibility. Respondents also stressed the importance of self-responsibility when using social media. This study of social media policies for public health in Europe provides a first snapshot of the existence and characteristics of social media policies among European health organizations. Policies tended to focus on legal aspects, rather than the health of the social media user. The effect of such policies on social media adoption and usage behaviour remains to be examined. © The Author 2014. Published by Oxford University Press on behalf of the European Public Health Association. All rights reserved.

  1. Journalism Practice and Social Media

    Directory of Open Access Journals (Sweden)

    Hanifi KURT

    2014-12-01

    Full Text Available Social media applications which have been emerging with the spread of developing internet technology, have deeply transformed all variants of the phenomenon of the communication, including mass communication. Social media has transformed phenomenon of communication into an accelerant and interactive format that can be contributed continuously; while, mass media carries the information which is designed from a certain center (newsrooms to masses conventionally. It can be expressed that social media applications, corresponding to the different forms of interactive communication, such as internet forums, weblogs, social blogs, wikis, photo/video/text sharing applications/websites, have also created significant changes in the field of journalism. This new (social media which provides readers to participate in the news texts actively, even provides the opportunity to every ordinary person (who has an internet connection for being a citizen journalist, is not only a new source of news for journalists, but it is also seen as a new reporting enviroment that provides possibility for making profession of journalism in an interactive format. This study aims to examine the social media usage habits of journalists and their relation with social media. The journalists who work for local and national media organizations located in İzmir, are determined as a sample of this study and the questionnaire/survey method is chosen for to achieve specific data for the aim of the study

  2. Social Media, Collaboration and Social Learning

    DEFF Research Database (Denmark)

    Mondahl, Margrethe; Razmerita, Liana

    2014-01-01

    Social media has created new possibilities for digitally native students to engage, interact and collaborate in learning tasks that foster learning processes and the overall learning experience. Using both qualitative and quantitative data, this article discusses experiences and challenges of using...... a social media-enhanced collaborative learning environment in case-based teaching of foreign languages. Based on social constructivismwe argue that foreign language learning is an individual as well as collaborative process and cognitive processes underlying learning and in particular foreign language...... learning are facilitated by means of social media and especially for new generation of students. This article contributes to understanding of how best to make use of social media in an educational setting and how learning may be fostered in social, collaborative knowledge construction, sharing and building...

  3. Media relations after the introduction of social media

    OpenAIRE

    Mesila, Helin

    2010-01-01

    In the light of the popularity of social media on one hand, and the contradictive relationships between journalists and public relations practitioners on the other hand, the thesis studies media relations after the introduction of social media. The study focuses on media relations in Estonian public relations scenery. The research answers to the questions: - What are media relations today? - What are the functions of social media and media relations in organizational communication? ...

  4. Social Media in Pediatric Orthopaedics.

    Science.gov (United States)

    Lander, Sarah T; Sanders, James O; Cook, Peter C; O'Malley, Natasha T

    Internet searches and social media utilization in health care has exploded over the past 5 years, and patients utilize it to gain information on their health conditions and physicians. Social media has the potential to serve as a means for education, communication, and marketing in all health care specialties. Physicians are sometimes reluctant to engage because of concerns of privacy, litigation, and lack of experience with this modality. Many surgical subspecialties have capitalized on social media but no study to date has examined the specific footprint of pediatric orthopaedic surgeons in this realm. We aim to quantify the utilization of individual social media platforms by pediatric orthopaedic surgeons, and identify any differences between private and hospital-based physicians, but also regional differences. Using the Pediatric Orthopaedic Society of North America Member Directory, each active member's social media presence was reviewed through an Internet search. Members were stratified on the basis of practice model and geographic location. Individual Internet searches, social media sites, and number of publications were reviewed for social media presence. Of 987 Pediatric Orthopaedic Society of North America members, 95% had a professional webpage, 14.8% a professional Facebook page, 2.2% a professional Twitter page, 36.8% a LinkedIn profile, 25.8% a ResearchGate profile, 33% at least 1 YouTube. Hospital-based physicians had a lower mean level of utilization of social media compared with their private practice peers, and a higher incidence of Pubmed publications. Private practice physicians had double the social media utilization. Regional differences reveal that practicing Pediatric Orthopaedists in the Northeast had increased utilization of ResearchGate and LinkedIn and the West had the lowest mean social media utilization levels. The rapid expansion of social media usage by patients and their family members is an undeniable force affecting the health

  5. Trolling new media: violent extremist groups recruiting through social media

    OpenAIRE

    Chang, Mark D.

    2015-01-01

    Approved for public release; distribution is unlimited With the advent and subsequent growth of several new media technologies, violent extremist groups have incorporated social media into recruiting strategies. How are violent extremist groups using social media for recruiting? This thesis explores several new media technologies—websites, blogs, social media, mobile phones, and online gaming—to determine if violent extremist groups rely on social media for recruiting. By comparing the com...

  6. Managing social media in festivals

    DEFF Research Database (Denmark)

    Larson, Mia; Gyimóthy, Szilvia

    media carry many opportunities; on the other hand, their strategic use is paved with a number of challenges. Many managers are overwhelmed and lack a full appreciation or knowledge about the potentials of social media such as how to control content, timing and frequency of information (Muniz & Schau......, 2007; Meerman Scott, 2010). The current disorientation of practitioners yielded a vast body of consultancy literature and airport bestsellers advocating success recipes for dealing strategically with social media (see for example Falls & Decker 2011; Bradley & McDonald 2011). On the other hand......, there exists very little published research that conceptualizes this field and provides empirical analyses of how social media becomes a part of integrated marketing communications. The purpose of this paper is to address this research gap and to explore how festival organisations use social media to rearrange...

  7. Social media in public health.

    Science.gov (United States)

    Kass-Hout, Taha A; Alhinnawi, Hend

    2013-01-01

    While social media interactions are currently not fully understood, as individual health behaviors and outcomes are shared online, social media offers an increasingly clear picture of the dynamics of these processes. Social media is becoming an increasingly common platform among clinicians and public health officials to share information with the public, track or predict diseases. Social media can be used for engaging the public and communicating key public health interventions, while providing an important tool for public health surveillance. Social media has advantages over traditional public health surveillance, as well as limitations, such as poor specificity, that warrant additional study. Social media can provide timely, relevant and transparent information of public health importance; such as tracking or predicting the spread or severity of influenza, west nile virus or meningitis as they propagate in the community, and, in identifying disease outbreaks or clusters of chronic illnesses. Further work is needed on social media as a valid data source for detecting or predicting diseases or conditions. Also, whether or not it is an effective tool for communicating key public health messages and engaging both, the general public and policy-makers.

  8. Social media design for dummies

    CERN Document Server

    Warner, Janine

    2014-01-01

    Learn to design professional and effective social media profiles! Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn profiles, this fun-but-straightforward guide shows you how to create eye-catching social media profiles with a professional, cohesive design. Includes online resources and downloadable templates that allow you to make your own profiles quick and easyReveals techniques for making a

  9. Social media in colorectal surgery.

    Science.gov (United States)

    Wexner, S D; Petrucci, A M; Brady, R R; Ennis-O'Connor, M; Fitzgerald, J E; Mayol, J

    2017-02-01

    The engagement of social media in healthcare continues to expand. For members of the colorectal community, social media has already made a significant impact on practice, education and patient care. The applications are unique such that they provide a platform for instant communication and information sharing with other users worldwide. The purpose of this article is to provide an overview of how social media has the potential to change clinical practice, training, research and patient care in colorectal surgery. Colorectal Disease © 2016 The Association of Coloproctology of Great Britain and Ireland.

  10. Stakeholder Engagement Through Social Media

    DEFF Research Database (Denmark)

    Etter, Michael; Castello, Itziar

    competing logics of stakeholder engagement: the current (influence logic) and the new logic underlying social media (logic of community). With a longitudinal study of 26 months we observe how engagements failed since managers were not able to integrate certain symbolic and substantive elements of the new......The introduction of new information and communication technologies such social media platforms in organizations results in a new emerging logic of stakeholder engagement around sustainable development issues. We investigate how middle managers of a pharmaceutical corporation navigate between two...... introduced by social media....

  11. The challenge of social media

    DEFF Research Database (Denmark)

    Tække, Jesper; Paulsen, Michael Eric

    must find new ways of doing things, because our media milieu has changed. Also in schools many things are changing; the classroom is no longer a closed room where interaction is isolated from the external world. Thousands of parallel interaction systems are intermingling within the social situations...... in the classrooms. On this basis, we present the action research project Socio Media Education, which tries to develop new ways of teaching that feed to the new media environment. The aim of the paper is, on an early stage, to report about the challenge of the new social media and how the project tries to find......Like with the emergence of oral language and the invention of writing, printing, and electronic media, today digital media entail a revolution of society. In our present time we are living through the incunabula of a digital revolution. This means that many things in society find new forms, and we...

  12. Komunikasi Krisis di Era New Media dan Social Media

    OpenAIRE

    Prastya, Narayana Mahendra

    2016-01-01

    New media and social media have changed the practice of public relations. One area that changed is crisis communication. Because of these new technologies, crisis can be more complex. The pace of information, the uncertainty, and the rumors, are increasing. Public relations practitioners should include the new media and social media use in their crisis communication plan. Before doing that, public relations practitioners should change their mindset about social media and new media. The first ...

  13. The Emerging Neuroscience of Social Media.

    Science.gov (United States)

    Meshi, Dar; Tamir, Diana I; Heekeren, Hauke R

    2015-12-01

    Social media use is a global phenomenon, with almost two billion people worldwide regularly using these websites. As Internet access around the world increases, so will the number of social media users. Neuroscientists can capitalize on the ubiquity of social media use to gain novel insights about social cognitive processes and the neural systems that support them. This review outlines social motives that drive people to use social media, proposes neural systems supporting social media use, and describes approaches neuroscientists can use to conduct research with social media. We close by noting important directions and ethical considerations of future research with social media. Copyright © 2015 Elsevier Ltd. All rights reserved.

  14. Social Media as an Informant.

    Energy Technology Data Exchange (ETDEWEB)

    Crawford, Justin

    2016-10-01

    With today’s means of communication and the billions of people across the globe using social media, it is no surprise that law enforcement intelligence operations have turned to using social media as an information collection medium. Using social media to collect information on individuals offers many benefits to law enforcement agencies but also includes certain manageable risks. There are several oversight regulations that department administrators and officers alike should be aware of. While the regulations certainly do not prevent information collection, law enforcement officers may find the constraints somewhat burdensome. This paper seeks to help identify the more prevalent issues with using social media as a virtual informant and guide agencies in a way to avoid the more common mistakes. These mistakes can lead to civil rights infringements and government oversteps by state, local and tribal officials.

  15. Unscrewing social media networks, twice

    DEFF Research Database (Denmark)

    Birkbak, Andreas

    2017-01-01

    Social media are often claimed to be an important new force in politics. One way to investigate such a claim is to follow an early call made in actor-network theory (ANT) to “unscrew” those entities that are assumed to be important and show how they are made up of heterogeneous networks of many...... different actors (Callon and Latour 1981). In this article I take steps towards unscrewing seven Facebook pages that were used to mobilize citizens for and against road pricing in Copenhagen in 2011-2012. But I encounter the difficulty that social media are already explicitly understood in Internet Studies...... that it can be combined with liberal notions of a singular public sphere (Somers 1995b; 1995a). In order to unscrew social media as a political force, I suggest that we need to work through both the assembling of social media networks and attend to corresponding reconstructions of liberal political narratives...

  16. Understanding Mobile Social Media Usage

    DEFF Research Database (Denmark)

    Gan, Chunmei; Tan, Chee-Wee

    2017-01-01

    Despite the increasing popularity and growing trend of mobile social media in China, factors affecting users’ continued usage behavior remains unclear and deserves further scholarly attention. Synthesizing theories of expectation confirmation as well as uses and gratification, we advance a uses...... and gratification expectancy model that depicts how confirmation, perceived usability and gratification affect users’ continuance intention towards mobile social media. Empirical findings from an online survey of 247 respondents reveal that continuance intention is determined by a range of gratifications, including...... information sharing, media appeal and perceived enjoyment. In addition, confirmation of expectations and perceptions of usefulness gleaned through prior usage of mobile social media have significant effects on gratifications of information sharing, perceived enjoyment, social interaction, passing time...

  17. BUSINESS MODELS ON SOCIAL MEDIA

    OpenAIRE

    Dr. Rasananda Panda; Dr. Bijal Mehta; Ms. Anushree Karani

    2017-01-01

    Internet and Social Media have made a significant impact on all spheres including individual, corporate and businesses. Given the current scenario, the nature of the business sector is changing rapidly. Globalization and digitization has revolutionized the business practices. This change is evident in all types of business ventures from small scale to large scale. Role of social media is considered as a crucial aspect in today’s global business environment (Abuhashesh, 2014). Hence, busines...

  18. Foundations of Social Media Marketing

    OpenAIRE

    Constantinides, Efthymios

    2014-01-01

    The Social Media have changed the power structures in the marketplace; evidence points to a major power migration taking place and to emergence of a new breed of powerful and sophisticated customer, difficult to influence, persuade and retain The paper outlines the nature, effects and present status of the Social Media, underlying their role as customer empowerment agents. It explains their aptitude and possible roles as part of the corporate Marketing strategy and identifies different ways o...

  19. Spontaneous Hedonic Reactions to Social Media Cues.

    Science.gov (United States)

    van Koningsbruggen, Guido M; Hartmann, Tilo; Eden, Allison; Veling, Harm

    2017-05-01

    Why is it so difficult to resist the desire to use social media? One possibility is that frequent social media users possess strong and spontaneous hedonic reactions to social media cues, which, in turn, makes it difficult to resist social media temptations. In two studies (total N = 200), we investigated less-frequent and frequent social media users' spontaneous hedonic reactions to social media cues using the Affect Misattribution Procedure-an implicit measure of affective reactions. Results demonstrated that frequent social media users showed more favorable affective reactions in response to social media (vs. control) cues, whereas less-frequent social media users' affective reactions did not differ between social media and control cues (Studies 1 and 2). Moreover, the spontaneous hedonic reactions to social media (vs. control) cues were related to self-reported cravings to use social media and partially accounted for the link between social media use and social media cravings (Study 2). These findings suggest that frequent social media users' spontaneous hedonic reactions in response to social media cues might contribute to their difficulties in resisting desires to use social media.

  20. Infrastructures of Mobile Social Media

    Directory of Open Access Journals (Sweden)

    Jason Farman

    2015-04-01

    Full Text Available In the age of mobile media, social interactions prioritize proximity and depend on our material engagement with the world. As such, the study of social media in the mobile era must look beyond the interface. Studies in this field must go beyond what takes place on the screens of devices to contextualize those interactions with what is happening around those devices. Moving beyond the interface, the study of social mobile media must then take into account the various infrastructures that make these practices possible (including fiber optic cables that run along the paths laid by railroad tracks, the mobile switching centers run by mobile providers that route data, the Internet data centers and peering points, and the servers that connect people and data. As social media scholarship turns toward the various levels of invisibility and visibility of the infrastructures required for mobile social media to work, it becomes clear that practices of social media are one node among a massive network of materiality.

  1. Signed Networks in Social Media

    OpenAIRE

    Leskovec, Jure; Huttenlocher, Daniel; Kleinberg, Jon

    2010-01-01

    Relations between users on social media sites often reflect a mixture of positive (friendly) and negative (antagonistic) interactions. In contrast to the bulk of research on social networks that has focused almost exclusively on positive interpretations of links between people, we study how the interplay between positive and negative relationships affects the structure of on-line social networks. We connect our analyses to theories of signed networks from social psychology. We find that the c...

  2. The Social Media Dilemma

    Science.gov (United States)

    Schachter, Ron

    2011-01-01

    To the more than 600 million members of Facebook and the expanding legions of Twitter users, one can add a growing number of schools and districts. Whether communicating with parents and the public, enhancing classroom instruction and staff development, or rallying school spirit, administrators and teachers are beginning to leverage the…

  3. Social media for lifelong learning.

    Science.gov (United States)

    Kind, Terry; Evans, Yolanda

    2015-04-01

    Learning is ongoing, and can be considered a social activity. In this paper we aim to provide a review of the use of social media for lifelong learning. We start by defining lifelong learning, drawing upon principles of continuous professional development and adult learning theory. We searched Embase and MEDLINE from 2004-2014 for search terms relevant to social media and learning. We describe examples of lifelong learners using social media in medical education and healthcare that have been reported in the peer-reviewed literature. Medical or other health professions students may have qualities consistent with being a lifelong learner, yet once individuals move beyond structured learning environments they will need to recognize their own gaps in knowledge and skills over time and be motivated to fill them, thereby incorporating lifelong learning principles into their day-to-day practice. Engagement with social media can parallel engagement in the learning process over time, to the extent that online social networking fosters feedback and collaboration. The use of social media and online networking platforms are a key way to continuously learn in today's information sharing society. Additional research is needed, particularly rigorous studies that extend beyond learner satisfaction to knowledge, behaviour change, and outcomes.

  4. Spontaneous hedonic reactions to social media cues

    NARCIS (Netherlands)

    Koningsbruggen, G.M. van; Hartmann, T.; Eden, A.; Veling, H.P.

    2017-01-01

    Why is it so difficult to resist the desire to use social media? One possibility is that frequent social media users possess strong and spontaneous hedonic reactions to social media cues, which, in turn, makes it difficult to resist social media temptations. In two studies (total N = 200), we

  5. COMPLAINING BEHAVIOUR IN SOCIAL MEDIA

    Directory of Open Access Journals (Sweden)

    Václav Stříteský

    2016-07-01

    Full Text Available Purpose – to present the issue of dealing with negative word-of-mouth under the newly created conditions of social media and formulate a set of rules for dealing with negative contributions in social networks such as Facebook. Design/methodology/approach – The paper presents findings from both a quantitative survey of Czech Facebook users and expert interviews. Findings – The results of the survey that was done among internet users has proven, that Czech Facebook users are fully aware of the fact that by complaining publicly via social media they can get a company in a serious trouble and want to use it to their advantage. Expert interviews agreed on necessity of good knowledge of the community, quick response to the posts and careful consideration of deleting negative contributions. Research limitations/implications – the empirical research is focused on the Czech market that is specific in the field of internet user behaviour. Findings are primarily valid solely for the social network Facebook. Other platforms may differ in complaining behaviour of the users. Practical implications – research findings show, that social media play an important role in complaining behaviour of Czech internet users. This fact results in the necessity of the presence in social media and careful monitoring the word-of-mouth. Crucial factors of successful communication in social media are knowledge of the com munity, quick response to the posts and careful consideration of deleting negative contributions.Originality/Value – Word of mouth, nowadays the most powerful marketing tool and the strongest argument in the decision making process, is now not limited to the circle of nearest friends of family. Social media gives people a voice that is immediate and can have impact. Without an effective and fast reaction of the company, a serious harm can be suffered. The significance of social network Facebook in complaining behaviour of Czech consumers is assessed

  6. Social Media Use as Urban Acupuncture for Empowering Socially Challenged Communities

    DEFF Research Database (Denmark)

    Messeter, Jörn

    2015-01-01

    counteract negative influences in the community, e.g., drug abuse and gangsterism. Interviews with staff and participants reveal that use of social media in the context of a socially challenged community results in social media use, and connections between online and offline activities, that stands...... in contrast to earlier social media research. These differences may inform design and social innovation for disruptive interaction to address negative influences, such as drugs and gangsterism, in socially challenged communities.......This article explores potential roles of social media in community empowerment, based on a study of a non-profit NGO in a socially challenged suburb of Cape Town, South Africa. In particular, it focuses on the relation between on-line and off-line behavior, and how the use of social media can...

  7. Social Media for Success: A Strategic Framework

    OpenAIRE

    Werder, Karl; Helms, Remko W.; Jansen, Slinger

    2014-01-01

    Social media is a phenomenon widely used by companies. Studies report that up to 94% of companies that have a marketing department make use of social media. Which social media platforms to adopt and how to use them to support the business strategies is often not a deliberate choice in companies. Therefore a strategic framework is proposed here that guides companies in making the choices that together entail their social media strategy. The research starts with an inventory of social media by ...

  8. HOLISTIC MARKETING MANAGEMENT AND SOCIAL MEDIA

    OpenAIRE

    William PERTTULA

    2011-01-01

    Social media and social media marketing are real challenges to holistic marketing management approach focusing on real customer value. A distinct problem for social media is making a profit when the standard practice is to not charge the user any money. Social media marketing relies on its similarity to word of mouth marketing which has always been praised for its effectiveness. Social media marketing can be faster and cheaper that other forms of marketing, and should be integrated with the r...

  9. Legal considerations for social media marketing by pharmaceutical industry.

    Science.gov (United States)

    Yang, Y Tony; Chen, Brian

    2014-01-01

    Social media marketing is the next frontier for direct-to-consumer advertising of pharmaceutical products, but represents an unchartered territory for regulatory action. With explosive growth in the use of social media, along with pharmaceutical companies' increasing adeptness at taking advantage of opportunities for social media marketing, the Food and Drug Administration (FDA) faces an urgent need to develop its own capacities to monitor and engage with social media marketing. In response to potential FDA action, pharmaceutical companies' marketing, regulatory compliance and legal staffs must work closely to design initiatives that are sensitive to FDA concerns. This article will address the current status of FDA regulations on social media advertising, their historical origins, challenges to implementation, and their likely future direction.

  10. The SHU Social Media CoLab: developing a social media strategy through open dialogue and collaborative guidance

    OpenAIRE

    Beckingham, Sue; Purvis, Alison; Rodger, Helen

    2014-01-01

    This paper shares the strategy we have developed at Sheffield Hallam University (SHU) to educate and guide staff and students in their use of social media. Students need to understand their responsibilities to themselves and the institution, to develop sustainable strategies for using social media to enhance their learning and to develop their employability skills as future graduates. They need to place value in the development of a professional online presence, appreciate the difference betw...

  11. Social Social Media and the Moral Development of Adolescent Pupils

    African Journals Online (AJOL)

    Social Social Media and the Moral Development of Adolescent Pupils: ... this article interrogates the impact of this rapid growth of social media networks, ... Given that the abuse of Internet by adolescents and other social groups who interact ...

  12. Perspectives on Social Media: A Yearbook

    NARCIS (Netherlands)

    Kommers, Petrus A.M.; Isaias, Pedro; Issa, Tomayess

    2015-01-01

    Perspectives on Social Media presents the most current research on the effectiveness of social media across sectors. Progress in finding better applications for social media relies on the difficult task of integrating media technologies into fields such as engineering, marketing, health, learning,

  13. Advances in social media analysis

    CERN Document Server

    Cocea, Mihaela; Wiratunga, Nirmalie; Goker, Ayse

    2015-01-01

    This volume presents a collection of carefully selected contributions in the area of social media analysis. Each chapter opens up a number of research directions that have the potential to be taken on further in this rapidly growing area of research. The chapters are diverse enough to serve a number of directions of research with Sentiment Analysis as the dominant topic in the book. The authors have provided a broad range of research achievements from multimodal sentiment identification to emotion detection in a Chinese microblogging website. The book will be useful to research students, academics and practitioners in the area of social media analysis.  .

  14. [Communicating research with social media].

    Science.gov (United States)

    Bennato, Davide

    2014-09-01

    Participation is the new keyword of communication. In the scientific field, communication is a very complex task that can't ignore the careful consideration of the target audience. To minimize the difficulties, it is useful to rely on storytelling: it can greatly benefit from the space offered by social media that can be used to raise awareness and to engage through the sharing of experiences. The marriage between scientific research and social media can take place, as long as you carefully reflect on the roles, strategies and appropriate tools.

  15. Social media in clinical practice

    CERN Document Server

    Meskó, Bertalan

    2013-01-01

    The number of patients using social media and the number of applications and solutions used by medical professionals online have been sky-rocketing in the past few years, therefore the rational behind creating a well-designed, clear and tight handbook of practical examples and case studies with simple pieces of suggestions about different social media platforms is evident. While the number of e-patients is rising, the number of web-savvy doctors who can meet the expectations of these new generations of patients is not, this huge gap can only be closed by providing medical professionals with ea

  16. Social Media Marketing

    DEFF Research Database (Denmark)

    Hollensen, Svend; Kotler, Philip; Opresnik, Marc Oliver

    Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it h...

  17. Fieldwork in social media

    DEFF Research Database (Denmark)

    Markham, Annette

    2013-01-01

    ? This essay discusses the persistent challenges of transferring fieldwork methods intended for physically situated contexts to digitally-mediated social contexts. I offer provocations for considering the premises rather than the procedures of fieldwork. These may not be seen on the surface level of method...

  18. Social media in vascular surgery.

    Science.gov (United States)

    Indes, Jeffrey E; Gates, Lindsay; Mitchell, Erica L; Muhs, Bart E

    2013-04-01

    There has been a tremendous growth in the use of social media to expand the visibility of various specialties in medicine. The purpose of this paper is to describe the latest updates on some current applications of social media in the practice of vascular surgery as well as existing limitations of use. This investigation demonstrates that the use of social networking sites appears to have a positive impact on vascular practice, as is evident through the incorporation of this technology at the Cleveland Clinic and by the Society for Vascular Surgery into their approach to patient care and physician communication. Overall, integration of social networking technology has current and future potential to be used to promote goals, patient awareness, recruitment for clinical trials, and professionalism within the specialty of vascular surgery. Copyright © 2013 Society for Vascular Surgery. Published by Mosby, Inc. All rights reserved.

  19. Getting Started: A Social Media Primer.

    Science.gov (United States)

    Ferguson, Dalya M; Kao, Lillian S

    2017-09-01

    Social media use has increased both in the general public and in the surgical profession. A variety of social media platforms have been used, with Twitter being one of the most common and interactive platforms. Common uses by surgeons and scientists for social media include dissemination of information, information exchange, education, research recruitment, community consultation for clinical trials, and hospital or surgeon ratings. As social media use increases, a new language as well as metrics has been developed to track impact and reach of research incorporating social media platforms. All surgeons should be encouraged to familiarize themselves with social media, regardless of whether or not they choose to actively engage in it.

  20. Social Media Tools for Teaching and Learning

    Science.gov (United States)

    Wagner, Ronald

    2011-01-01

    According to Wikipedia, "social media is the media designed to be disseminated through social interaction, created using highly accessible scalable techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue." Social networks, such as Facebook and Twitter, contain millions of members who…

  1. Foundations of Social Media Marketing

    NARCIS (Netherlands)

    Constantinides, Efthymios

    2014-01-01

    The Social Media have changed the power structures in the marketplace; evidence points to a major power migration taking place and to emergence of a new breed of powerful and sophisticated customer, difficult to influence, persuade and retain The paper outlines the nature, effects and present status

  2. Patient privacy and social media.

    Science.gov (United States)

    Hader, Amy L; Brown, Evan D

    2010-08-01

    Healthcare providers using social media must remain mindful of professional boundaries and patients' privacy rights. Facebook and other online postings must comply with the Health Insurance Portability and Accountability Act of 1996 (HIPAA), applicable facility policy, state law, and AANA's Code of Ethics.

  3. Personalised Access to Social Media

    NARCIS (Netherlands)

    Clements, M.

    2010-01-01

    On many websites users can personally contribute information, ranging from short text messages to photos and videos. Users can see the information contributed by others and respond to it. These social media actively engage their community in the structuring of the collection by making use of

  4. Personalised Access to Social Media

    NARCIS (Netherlands)

    M. Clements (Maarten)

    2010-01-01

    htmlabstractOn many websites users can personally contribute information, ranging from short text messages to photos and videos. Users can see the information contributed by others and respond to it. These social media actively engage their community in the structuring of the collection by making

  5. Social media and consumer choice

    NARCIS (Netherlands)

    Bronner, F.; de Hoog, R.

    2014-01-01

    Social media are becoming increasingly important for consumer decisions. This holds true in particular for vacation decision-making, as an example of a high-involvement decision. The research focuses upon the relation between the information people search regarding aspects or properties of choice

  6. Teaching Social Media in Business

    Science.gov (United States)

    McHaney, Roger; Warkentin, Merrill; Sachs, David; Pope, Michael Brian; Ormond, Dustin

    2015-01-01

    The ways people connect, interact, share, and communicate have changed due to recent developments in information technology. These developments, categorized as social media, have captured the attention of business executives, technologists, and education professionals alike, and have altered many business models. Additionally, the concept of…

  7. An Overview of Social Media

    Centers for Disease Control (CDC) Podcasts

    2008-12-09

    In this podcast, Erin Edgerton of CDC and Fard Johnmar of Envision Solutions discuss social media and how it can be used for public health.  Created: 12/9/2008 by National Center for Health Marketing (NCHM), Division of eHealth Marketing (DeHM).   Date Released: 12/9/2008.

  8. Enterprise Social Media at Work

    DEFF Research Database (Denmark)

    Dyrby, Signe; Jensen, Tina Blegind; Avital, Michel

    2014-01-01

    The introduction of IT-enabled collaborative tools such as Enterprise Social Media (ESM) has brought new forms of organizational collaboration to the forefront. We introduce social fabric as a theoretical frame to reveal how ESM can become part-and-parcel of the social environment in which...... organizational members interact and collaborate. Drawing on Bruno Latour’s cartography of controversies, we present novel empirical insights from a case study of the ESM platform Yammer in an IT consultancy company. Our analysis uncovers four threads of the social fabric: ‘public-private context’, ‘social......-professional content’, ‘praise-reprimands giving ratio’ and ‘noise-news perception' that characterize the interactions between the organizational members and how collaboration is woven on the respective ESM platform. The findings show that delineating the emerging threads of the social fabric can help tracing...

  9. Unsolicited Communication in Social Media

    DEFF Research Database (Denmark)

    Trzaskowski, Jan

    2014-01-01

    This article discusses whether commercial communication in social media is covered by the European opt in-model concerning unsolicited electronic mail for direct marketing purposes found in the directive on privacy and electronic communications (2002/58). It is concluded that messages in social...... the consumer ombudsmen questioned inter alia whether unsolicited commercial communications sent to users’ news feeds should be considered electronic mail or other un-solicited communications for the purposes of direct marketing. This and other related questions are dealt with in this article....... found in the distance selling directive (1997/7). Now, the use of electronic mail for direct marketing purposes in social media must be assessed in accordance with the full harmonisation in the unfair commercial practices directive (2005/29). This directive does not contain a ban on »unsolicited...

  10. Social Media Use in Cancer Care.

    Science.gov (United States)

    Watson, Joni

    2018-05-01

    To describe the increasing professional use of social media within oncology health care practice. Peer-reviewed and lay publications. Social media has changed the communication landscape over the last 15 years. An integral part of worldwide culture, oncology health care professionals can utilize social media to listen, learn, engage, and co-create to advance cancer care. Nurses must be aware of the professional uses for social media, how to use the media, and where to find evidence supporting health care social media efforts within cancer care. Copyright © 2018 Elsevier Inc. All rights reserved.

  11. Nonprofit Organizations Use of Social Media

    DEFF Research Database (Denmark)

    Fagerstrøm, Asle; Sørum, Hanne; Vatrapu, Ravi

    2014-01-01

    media survey1 within European Foundation of Drug Helplines members resulted in 16 responses (approximately 38 percentage response rate), representing 10 different European countries. Findings indicated that most drug helplines in the survey have some experience with social media. However, few...... of the drug helpline use social media based on purposeful planning and clear distribution of responsibility. Social media can be used for promoting an event or a sensitizing campaign to create positive value. Facebook is the social media that in general are most frequently used for purposes such as reaching...... a specific audience and promotion. Additionally, findings of the survey show that few drug helplines in the survey monitor social media frequently....

  12. Social media for diabetes health education - inclusive or exclusive?

    Science.gov (United States)

    Pal, B Rani

    2014-01-01

    Technological innovations are rising rapidly and are inevitably becoming part of the health care environment. Patients frequently access Social media as a forum for discussion of personal health issues; and healthcare providers are now considering ways of harnessing social media as a source of learning and teaching. This review highlights some of the complex issues of using social media as an opportunity for interaction between public- patient-healthcare staff; considers the impact of self- education and self-management for patients with diabetes, and explores some recent advances in delivering education for staff. When using any information technology, the emphasis should rely on being assessed rigorously to show it promotes health education safely, can be recognized as delivering up-to- date health information effectively, and should ensure there is no bias in selective communication, or disadvantage to isolated patient groups.

  13. Social Media Activism and State Censorship

    NARCIS (Netherlands)

    Poell, T.; Trottier, D.; Fuchs, C.

    2015-01-01

    This chapter interrogates how activist social media communication in authoritarian contexts is shaped through the mutual articulation of social media user practices, business models, and technological architectures, as well as through the controlling efforts of states. It specifically focuses on

  14. Use of social media in the classroom

    OpenAIRE

    Kobal, Maruša

    2012-01-01

    In the thesis I examined the use of social media in the classroom at school. In the first part I presented the use of social networks in the European Union and information literacy in Slovenia. I presented, more specifically, social software and selected currently the most popular social networks and the one, used for educational purposes. I also presented good and bad sites of social media, according to teachers who already use social media in the learning process. I also collected examples ...

  15. Social Media Communication and Consumer Brand Perceptions

    OpenAIRE

    Rizwan Ali Khadim; Bilal Zafar; Muhammad Younis

    2014-01-01

    Social media has changed the shape of communication strategies in the corporate world. Corporations are using social media to reach their maximum stakeholders in minimum time at different social media forums. Consumers being an important corporate stakeholder hold significant importance in corporate communication strategy. The current study examines the role of social media communication on consumer brand perceptions and their buying behavior. A comprehensive survey is conducted through vario...

  16. Social Media: Strategic Asset or Operational Vulnerability?

    Science.gov (United States)

    2012-05-04

    and senior leaders have taken small steps in harnessing social media , but there is more to be done. Social media can have positive effects both on...Operational commanders must be aware of the advantages and disadvantages of social media and have safeguards in place to ensure it does not become a...operational success if it is not protected and used properly. Operational commanders must be aware of the advantages and disadvantages of social media

  17. Social media storytelling alliances and destination branding.

    OpenAIRE

    Lund, Niels Frederik

    2018-01-01

    The emergence of social media necessitates a fundamental rethink of marketing practises as brands are now co-created with social media users. Destination management organisations (DMOs) therefore need to develop new social media strategies. This thesis suggests that DMOs ought to strengthen their storytelling capabilities as it is an essential tool in increasing social media engagement. A conceptual framework is therefore developed drawing on four particular sociological concepts: storytellin...

  18. Linking online news and social media

    NARCIS (Netherlands)

    Tsagkias, M.; de Rijke, M.; Weerkamp, W.

    2011-01-01

    Much of what is discussed in social media is inspired by events in the news and, vice versa, social media provide us with a handle on the impact of news events. We address the following linking task: given a news article, find social media utterances that implicitly reference it. We follow a

  19. The life cycle of social media

    NARCIS (Netherlands)

    Ph.H.B.F. Franses (Philip Hans)

    2014-01-01

    markdownabstract__Abstract__ Using weekly data on the interest for 17 social media via Google trends and using quarterly data on actual users for 3 social media, it is reported in this letter that the life cycles of social media mimic those of durable consumer goods. On average, the popularity of

  20. Social Media Correlates of Organizational Climate

    Science.gov (United States)

    Smith, Daniel Crane

    2009-01-01

    This research (1) gathered data from a sample of employees on their social media practices and the social media policies of their employers and (2) investigated how blogging and other social media added to a model of organizational climate that promotes (a) knowledge sharing and cooperation, and (b) trust in peers and management. The research…

  1. Which Social Media? A Call for Contextualization

    Directory of Open Access Journals (Sweden)

    Lincoln Dahlberg

    2015-04-01

    Full Text Available This essay briefly reflects upon digital social media in the mid-1990s in order to encourage: first, investigation of pre-twenty first century social media, towards the identification of lessons and resources for present-day research, practice, policy, and activism; and, second, the discursive and socio-historical contextualization of today’s social media.

  2. Identification of influence within the social media

    NARCIS (Netherlands)

    Vollenbroek, Wouter Bernardus; de Vries, Sjoerd A.; Constantinides, Efthymios; Gonçalves, Gisela; Somerville, Ian; Melo, Ana

    2013-01-01

    Social media is expected to have a growing impact on the corporate reputation of organizations. Various social media actors referred to as social media influencers can have a particular impact on corporate reputation. It is important for organizations to identify these actors and understand how to

  3. Social Media Tips to Enhance Medical Education.

    Science.gov (United States)

    Shah, Vikas; Kotsenas, Amy L

    2017-06-01

    In this article, we describe how social media can supplement traditional education, articulate the advantages and disadvantages of various social media platforms for both teachers and learners, discuss best practices to maintain confidentiality of protected health information, and provide tips for implementing social media-based teaching into the training curriculum. Copyright © 2017 The Association of University Radiologists. All rights reserved.

  4. Jumping on the Social Media Bandwagon

    Science.gov (United States)

    Blakeslee, Lori

    2012-01-01

    Should a school district jump on the social media bandwagon? Yes! Social media provide a low-cost way to communicate school district priorities, influence decision makers, and tell its story without filters. Equally important, social media are where constituents are spending a lot of their time. With more than 800 million members, Facebook is an…

  5. Social Media and New Technology: A Primer.

    Science.gov (United States)

    Hogan, Marjorie; Strasburger, Victor C

    2018-04-01

    Social media and new media are becoming increasingly important in the lives of preteens and teens. This article reviews what is currently known about positive and negative effects of social media, social networking, and internet use and what safety measures should be considered.

  6. Social media, hoe mensen daarmee communiceren

    NARCIS (Netherlands)

    Aarts, N.; van Osch, D.; van Zijl, R.

    2011-01-01

    De ontwikkelingen in het gerbuik van social media beschouwt Noelle Aarts vanuit een communicatieperspectief. Ze legt uit wat mensen zoal doen via social media, wat hen daartoe beweegt, wat social media teweegbrengen op intermenselijk niveau en wat dit alles nu betekent voor

  7. Social media and the surgeon.

    Science.gov (United States)

    Margolin, David A

    2013-03-01

    As the Internet has matured, social media has developed and become a part of our everyday life. Whether it is Facebook, YouTube, or LinkedIn, we now communicate with each other and the world in a very different manner. As physicians, and specifically colon and rectal surgeons, it is important that we understand this new technology, learn its limitations, and utilize it to foster growth of our practice, trade, and potentially result in better patient care.

  8. Terror: Social Media and Extremism

    Science.gov (United States)

    2014-05-01

    lists the 39 principles of jihad. One of the principles is, " performing electronic jihad.ř The principle describes cybercrime and cyber vandalism...attack on the Boston Marathon . A lesser-known case study of self-radicalization from YouTube is Roshanara Choudhry, a British woman who stabbed a Member...done in social media to counter the extremists. A recreation of USIA with a modern spin for the technology of today could vastly improve the US

  9. Understanding Violence Through Social Media

    Science.gov (United States)

    2017-12-01

    ieeexplore.ieee.org/document/5616710/; Brendan O’Connor et al., “From Tweets to Polls: Linking Text Sentiment to Public Opinion Time Series,” in...13 Ibid. 14 Ibid. 15 Erik Cambria et al., “New Avenues in Opinion Mining and Sentiment Analysis,” IEEE Intelligent Systems 28, no. 2 (March/April...of Violence”; Meena Nagarajan, Amit Sheth, and Selvam Velmurugan, “Citizen Sensor Data Mining , Social Media Analytics and Development Centric Web

  10. Moodle vs. Social Media Platforms

    DEFF Research Database (Denmark)

    Gulieva, Valeria

    Given the competition coming from various social media platforms, it is explored in this paper how students could be encouraged to use Moodle more proactively during their studies. Moodle is a course management system for online learning. It is designed to be a flexible template-based system, which......, known and widely used social platforms. It might be also due to the fact that students do not see the benefits in investing time and efforts in learning the new system. Another reason might be the mandatory nature of Moodle, i.e., it is imposed on students, rather than a free choice – and this might...

  11. Social media fingerprints of unemployment.

    Science.gov (United States)

    Llorente, Alejandro; Garcia-Herranz, Manuel; Cebrian, Manuel; Moro, Esteban

    2015-01-01

    Recent widespread adoption of electronic and pervasive technologies has enabled the study of human behavior at an unprecedented level, uncovering universal patterns underlying human activity, mobility, and interpersonal communication. In the present work, we investigate whether deviations from these universal patterns may reveal information about the socio-economical status of geographical regions. We quantify the extent to which deviations in diurnal rhythm, mobility patterns, and communication styles across regions relate to their unemployment incidence. For this we examine a country-scale publicly articulated social media dataset, where we quantify individual behavioral features from over 19 million geo-located messages distributed among more than 340 different Spanish economic regions, inferred by computing communities of cohesive mobility fluxes. We find that regions exhibiting more diverse mobility fluxes, earlier diurnal rhythms, and more correct grammatical styles display lower unemployment rates. As a result, we provide a simple model able to produce accurate, easily interpretable reconstruction of regional unemployment incidence from their social-media digital fingerprints alone. Our results show that cost-effective economical indicators can be built based on publicly-available social media datasets.

  12. Social media fingerprints of unemployment.

    Directory of Open Access Journals (Sweden)

    Alejandro Llorente

    Full Text Available Recent widespread adoption of electronic and pervasive technologies has enabled the study of human behavior at an unprecedented level, uncovering universal patterns underlying human activity, mobility, and interpersonal communication. In the present work, we investigate whether deviations from these universal patterns may reveal information about the socio-economical status of geographical regions. We quantify the extent to which deviations in diurnal rhythm, mobility patterns, and communication styles across regions relate to their unemployment incidence. For this we examine a country-scale publicly articulated social media dataset, where we quantify individual behavioral features from over 19 million geo-located messages distributed among more than 340 different Spanish economic regions, inferred by computing communities of cohesive mobility fluxes. We find that regions exhibiting more diverse mobility fluxes, earlier diurnal rhythms, and more correct grammatical styles display lower unemployment rates. As a result, we provide a simple model able to produce accurate, easily interpretable reconstruction of regional unemployment incidence from their social-media digital fingerprints alone. Our results show that cost-effective economical indicators can be built based on publicly-available social media datasets.

  13. Global Social Media Directory. A Resource Guide

    Energy Technology Data Exchange (ETDEWEB)

    Noonan, Christine F. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Piatt, Andrew W. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States)

    2015-10-01

    Social media platforms are internet-based applications focused on broadcasting user-generated content. While primarily web-based, these services are increasingly available on mobile platforms. Communities and individuals share information, photos, music, videos, provide commentary and ratings/reviews, and more. In essence, social media is about sharing information, consuming information, and repurposing content. Social media technologies identified in this report are centered on social networking services, media sharing, blogging and microblogging. The purpose of this Resource Guide is to provide baseline information about use and application of social media platforms around the globe. It is not intended to be comprehensive as social media evolves on an almost daily basis. The long-term goal of this work is to identify social media information about all geographic regions and nations. The primary objective is that of understanding the evolution and spread of social networking and user-generated content technologies internationally.

  14. Solution of Media Risk and Social Responsibility Governance of Social Media

    OpenAIRE

    Zhang Yuan; Li Ming-De; Zhang Hong-Bang

    2017-01-01

    The rapid development of media technology makes the modern society become a “social media” or even “over social media”, the rise of social media makes it beyond the tool attribute, and become an important force in the reconstruction of contemporary society, the risk of concomitant. The anomie and breach of Social media regularly staged, weakened its positive social function, forcing us to think about the social responsibility of social media,which are reflections on the lack of responsibility...

  15. Social media in public health care

    DEFF Research Database (Denmark)

    Andersen, Kim Normann; Medaglia, Rony; Henriksen, Helle Zinner

    2012-01-01

    This paper investigates the impacts of social media use in Danish public health care with respect to capabilities, interactions, orientations, and value distribution. Taking an exploratory approach, the paper draws on an array of quantitative and qualitative data, and puts forward four propositions......: social media transform the access to health-related information for patients and general practitioners, the uptake of social media can be a cost driver rather than a cost saver, social media provide empowerment to patients, and the uptake of social media is hindered by legal and privacy concerns...

  16. Capitalizing on Social Media for Career Development.

    Science.gov (United States)

    Escoffery, Cam; Kenzig, Melissa; Hyden, Christel; Hernandez, Kristen

    2018-01-01

    Social media is powerful and has effective tools for career advancement. Health promotion professionals at all stages of their career can employ social media to develop their profile, network with a range of colleagues, and learn about jobs and other career-enhancing opportunities. This article focuses on several social media resources, describes their key functions for career development, and offers strategies for effective use. Steps in using social media include creating a personal profile, sharing products such as newsletters or publications, and locating volunteer and job opportunities. Learning skills to use social media effectively is important to advancing careers and to the expansion of the public health workforce.

  17. Networking, or What the Social Means in Social Media

    OpenAIRE

    Taina Bucher

    2015-01-01

    This article questions the meaning of the social in social media. It does this by revisiting boyd and Ellison’s seminal paper and definition of social network sites. The article argues that social media are not so much about articulating or making an existing network visible. Rather, being social in the context of social media simply means creating connections within the boundaries of adaptive algorithmic architectures. Every click, share, like, and post creates a connection, initiates a rela...

  18. Mobilization and Resistance through Social Media

    DEFF Research Database (Denmark)

    Vestergaard Jørgensen, Anne; Etter, Michael; Colleoni, Elanor

    Social media are widely considered as driving force for the institutionalization of CSR. It holds great potential for the empowerment of citizens, consumers, social movements or pressure groups. So far, this role of social media in the strategic communication of pressure groups is underexplored...... and associative frames (Guo & McCombs, 2011, Schultz et al., 2011) of the actors via semantic network analysis (1765 sentences in social media, 132 in press releases). The findings allow further evaluations of institutional, ethical and political conditions and reflections on the implications of “social media....... By analysing the use and content of social media of protest actors on the one hand and corporations on the other, the paper contributes to understanding the mechanisms, conditions and effects of social media based pressure on corporations. Drawing on social movement theory, discourse theory and neo...

  19. Power with Social Media: A Nursing Perspective.

    Science.gov (United States)

    Milton, Constance L

    2016-04-01

    Power is an emanating force typically associated with personal relationships. With the expanding capacities and utilization of social media, power with media is an emerging ethical concern to the discipline of nursing. The author here discusses potential ethical meanings and implications of power with social media while utilizing technology in future nurse practice and education. © The Author(s) 2016.

  20. Teachers, Social Media, and Free Speech

    Science.gov (United States)

    Vasek, Mandy; Hendricks, Randy

    2016-01-01

    Teachers across the United States routinely use social media to improve communication with students and parents, enrich the classroom curriculum, and engage in professional conversations with peers. However, teacher use of social media also has a dark side. Media reports are replete with stories of teachers engaging in inappropriate social…

  1. Social Media en Provinciale Statenverkiezingen : Digital Divide

    NARCIS (Netherlands)

    Effing, R. (Robin); Huibers, T. (Theo); Krosse, de L. (Luc)

    2011-01-01

    Social Media lijken, bij uitstek, media om te inspireren en te innoveren. Echter, in de eerste plaats zijn Social Media als Facebook, Twitter, Youtube, Hyves en LinkedIn geschikt voor het onderhouden van relaties. De conversatie staat centraal. Politici kunnen zich open stellen voor dialoog met de

  2. The Takeoff of Social Media in Tourism

    DEFF Research Database (Denmark)

    Hvass, Kristian Anders; Munar, Ana Maria

    2012-01-01

    Over the years, online marketing has grown in importance in the tourism industry. This media space offers companies throughout the tourism value system numerous marketing tools, one of the most recent being social media. Social media allows companies to interact directly with customers via various...... Internet platforms and monitor and interact with customer opinions and evaluations of services. This exploratory article studies the travel portion of the tourism experience through airlines’ use of social media on two social media platforms for a 6-month time period. The social media content posted...... by airlines is analyzed and categorized according to the promotional marketing mix. In addition, the authors propose four categories to describe the overall communicative behavior. Among the results, it is shown that there is a lack of strategic perspective among airlines’ utilization of social media...

  3. Social media in the promotion of health.

    Science.gov (United States)

    Matikainen, Janne; Huovila, Janne

    Social media has brought about a major change in communication. Besides ordinary people, the change applies to organizations and public authorities. In the social media, the public becomes an active player and content provider. With social media, communication will become increasingly media-centered. The change in communication scenery has challenged traditional expertise. On the other hand, social media also opens up many possibilities for the establishment of expertise and health communication. Within the social media, communities can become significant sites for the production of knowledge and expertise. They may generate useful activity as regards the combination of health information activities and everyday life, but sometimes they can also become a cradle of false information. In its various forms, social media provides a versatile forum for health communication, where people can be met interactively.

  4. Managing social difficulties: roles and responsibilities of patients and staff.

    Science.gov (United States)

    Wright, Penny; Bingham, Laura; Taylor, Sally; Hanif, Naheed; Podmore, Emma; Velikova, Galina

    2012-01-01

    Implementation of guidance on assessment and management of psychosocial and supportive-care problems or needs will be successful only if consideration is given to existing skills, experience and expectations of staff and patients. This study examines the roles and responsibilities of staff, patients and families in relation to management of social difficulties and proposes a pathway for response. A qualitative study was performed using staff and patient interviews. Seventeen doctors and 16 nurses were interviewed using patient scenarios and a support service questionnaire. Patients (n = 41) completed a screening questionnaire (the Social Difficulties Inventory) and were interviewed. Interviews were audio-recorded, transcribed and subjected to a Framework analysis. Analysis examined (1) actions taken by staff and patients in response to social difficulties, (2) reasons given for action taken and (3) perceptions of staff and patients of who was responsible for taking action. Staff were confident concerning clinically related issues (i.e. mobility) but more hesitant concerning difficulties related to money, work and family concerns. Patients liked to cope with problems on their own where possible, would have liked information or support from staff but were uncertain how to access this. Results led to development of a hierarchy of interventions in response to detected social difficulties. For routine assessment of social difficulties, patients, nurses and doctors will have to work collaboratively, with nurses taking a lead in discussion. For specific clinically related problems doctors would play a more primary role. Copyright © 2010 John Wiley & Sons, Ltd.

  5. Social Media as Collaborative Media in Workplace Learning

    Science.gov (United States)

    Thomas, Kristopher J.; Akdere, Mesut

    2013-01-01

    As a result of rapid changes in technology, much is discussed about the use of social media in branding, marketing, and in general corporate communications. The intensity with which social media tools--blogs, wikis, Twitter, instant messaging (IM) and Facebook, among others--have proliferated is staggering. Increasingly important is the role of…

  6. More Media, More People—On Social & Multimodal Media Intelligence

    OpenAIRE

    Degerstedt, Lars; Pelle, Snickars

    2017-01-01

    The purpose of this article is to address some challenges facing media intelligence in general, and competitive intelligence in particular within an altered information landscape. To understand this new situation, the notion of social and multimodal media intelligence are introduced. With cases taken primarily from the Swedish media intelligence sector, we argue that data driven media intelligence today needs to pay increasing attention to new forms of (A.) crowd-oriented and (B.) multimedia-...

  7. Social Media, Health Policy, and Knowledge Translation.

    Science.gov (United States)

    Roland, Damian

    2018-01-01

    Social media has been cited as a methodology for reducing the knowledge translation gap, creating communities of practice, and reducing traditional hierarchical divisions. Social movements have also embraced social media as a means of spreading their aims and reaching wide audiences. However, its impact on health policy is seldom considered. The author examines the complexity of clinicians' use of social media to influence policy and how policy and government groups may use social media to help their own objectives. Crown Copyright © 2017. Published by Elsevier Inc. All rights reserved.

  8. Characteristics of nurses who use social media.

    Science.gov (United States)

    Kung, Ying Mai; Oh, Sanghee

    2014-02-01

    Social media are changing the ways people communicate and influencing their approaches to meeting their healthcare needs. The Institute of Medicine recommends utilization of information technologies to improve the delivery of patient-centered care. Little is known about how nurses have adopted the use of social media, however. The researchers conducted an online survey to provide a preliminary review of the characteristics of nurses who do and do not use social media. Also, nurses' preferences for using six different types of social media were analyzed and reported. Nurses from 43 states participated in this study, and the sample represented mostly advanced practice nurses who utilized the Internet regularly and confidently. About 94% of the participants indicated that they use social media, whereas fewer than 1% of the participants reported that they do not know how to use social media. Among those who use social media, social networking sites (90.33%) and podcasts (76.24%) were the most popular, followed by social question and asking sites (37.86%), blogs (31.85%), Twitter (19.06%), and SlideShare (9.92%). Social media can be a powerful tool to reach an intended audience quickly and globally. More research is needed to understand how nurses utilize social media to improve the delivery of patient-centered care.

  9. Libraries Protecting Privacy on Social Media: Sharing without "Oversharing"

    Directory of Open Access Journals (Sweden)

    Kelley Cotter

    2016-11-01

    Full Text Available Libraries have increasingly adopted social media as an integral means of connecting with their users. However, social media presents many potential concerns regarding library patron privacy. This article presents the findings from a study of how librarians and library staff perceive and handle issues of patron privacy related to social media marketing in libraries. The study reports the results from a mixed-methods online survey, which used a nonprobability self-selection sampling method to collect responses from individuals employed by libraries, without restrictions on position or library type. Nearly three-quarters of respondents reported working in libraries that have either an official or unofficial social media policy. Approximately 53% of those policies mention patron privacy. The findings suggest that many respondents’ views and practices are influenced by the perception of the library’s physical space and social media presence as public places. The findings also suggest a lack of consensus regarding the extent of the library’s obligation to protect patron privacy on library social media sites and what would constitute a violation of privacy.

  10. Social media policy in other orqanizations.

    Science.gov (United States)

    Sebelius, Carl L

    2012-01-01

    Most professional organizations have developed policy for use of social media by their members and several have developed Web sites to help members with ethical media use. It is commmon among businesses, nonprofit organizations, and government agencies to have policies governing use of media by employees when communicating with the public and provide employee training. This article samples some of the best practices in social media policy. Development of such policy represents an attractive opportunity for dentistry.

  11. Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel

    OpenAIRE

    Saqib, Muhammad

    2016-01-01

    Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. The purpose of the thesis is to investigate how companies can achieve customer loyalty and customer relationship management using social media marketing and if companies can target new customers by social media. An inductive ...

  12. Social media in clinical trials.

    Science.gov (United States)

    Thompson, Michael A

    2014-01-01

    Social media has potential in clinical trials for pointing out trial issues, addressing barriers, educating, and engaging multiple groups involved in cancer clinical research. Social media is being used in clinical trials to highlight issues such as poor accrual and barriers; educate potential participants and physicians about clinical trial options; and is a potential indirect or direct method to improve accrual. We are moving from a passive "push" of information to patients to a "pull" of patients requesting information. Patients and advocates are often driving an otherwise reluctant health care system into communication. Online patient communities are creating new information repositories. Potential clinical trial participants are using the Twittersphere and other sources to learn about potential clinical trial options. We are seeing more organized patient-centric and patient-engaged forums with the potential to crowd source to improve clinical trial accrual and design. This is an evolving process that will meet many individual, institutional, and regulatory obstacles as we move forward in a changed research landscape.

  13. Social Media, Deliberative Democracy and Social Mobilisation

    DEFF Research Database (Denmark)

    Nielsen, Jørgen Lerche; Bodington, Malene; Lerche, Søren

    Over the past 20 years, researchers have studied how the Internet frames deliberative processes. What is needed to create a framework for dialogue & engagement, & how can the Internet be used to create & support social communities? (Castells 2001, Dyson 1997, Rheingold 1993). However, these appro......Over the past 20 years, researchers have studied how the Internet frames deliberative processes. What is needed to create a framework for dialogue & engagement, & how can the Internet be used to create & support social communities? (Castells 2001, Dyson 1997, Rheingold 1993). However......, these approaches have all taken a normative & meta-theoretical approach to the subject & are rarely grounded in empirical research. Much has been written about using social media in a rationally, purpose-driven or strategic way, relating it to corporations, political organisations, and the latest in relation...... to the Obama presidential campaign in 2008, where deliberative features were successfully used to mobilise and organise 2 millions activists through his social network, Mybo.com. However, very little literature addresses the deliberative processes, nor does much past research build on cases that have...

  14. Using Social Media for Student Collaboration

    Science.gov (United States)

    Tucker, Virginia

    2015-01-01

    The iGeneration is predisposed to communicating via social media, and oftentimes students' first instinct in classroom group work is to connect with members on social media. While some social networks allow for the creation of private groups, these students are still responsible for adapting the technology for this new purpose: collaborative…

  15. Utilization of Social Media in Marketing Classes

    Science.gov (United States)

    Allen, Charlotte

    2013-01-01

    The goal of this paper is to highlight how instructors may integrate the different social media into various marketing classes. The paper will address the major social networks, and then follow with discussions of microblogging, media sites, and social gaming. Given that there is a great deal of research highlighting the effectiveness of utilizing…

  16. Social Media and Seamless Learning: Lessons Learned

    Science.gov (United States)

    Panke, Stefanie; Kohls, Christian; Gaiser, Birgit

    2017-01-01

    The paper discusses best practice approaches and metrics for evaluation that support seamless learning with social media. We draw upon the theoretical frameworks of social learning theory, transfer learning (bricolage), and educational design patterns to elaborate upon different ideas for ways in which social media can support seamless learning.…

  17. Integrating Social Media into the Classroom Curriculum

    Science.gov (United States)

    Abe, Paige; Jordan, Nickolas A.

    2013-01-01

    Over the past decade, social media and technology have become prevalent in the day-to-day life of many college and university students. From Skype to Twitter to Facebook, these modes of social media are often used as tools to keep in touch with friends and family, socialize, and share personal opinions. Considering that such a high percentage of…

  18. Social Media Use Among Nurses: Literature Review.

    Science.gov (United States)

    Cordoş, Ariana Anamaria; Bolboacă, Sorana D

    2016-01-01

    The scope of the research was to increase the understanding of social media's influence among nurses while highlighting gaps in the literature and areas for further research. The search of PubMed database was performed in November 2015, using terms to identify peer-reviewed articles that describe the use of social media for nursing students or nurse practitioners. A systematic approach was used to retrieve papers and extract relevant data. There were identified 23 full text articles involving social media and nurse-related terminology. The majority of the studies were interventional (n = 20) that assessed social media as a teaching tool. Podcasts, Multiplayer virtual worlds and mixed social media platforms has also been assessed. Social media is used as a tool of information for nurses mainly as the means for engaging and communicating.

  19. Social media use in nursing education.

    Science.gov (United States)

    Schmitt, Terri L; Sims-Giddens, Susan S; Booth, Richard G

    2012-09-30

    As technological advances continue to expand connectivity and communication, the number of patients and nurses engaging in social media increases. Nurses play a significant role in identification, interpretation, and transmission of knowledge and information within healthcare. Social media is a platform that can assist nursing faculty in helping students to gain greater understanding of and/or skills in professional communication; health policy; patient privacy and ethics; and writing competencies. Although there are barriers to integration of social media within nursing education, there are quality resources available to assist faculty to integrate social media as a viable pedagogical method. This article discusses the background and significance of social media tools as pedagogy, and provides a brief review of literature. To assist nurse educators who may be using or considering social media tools, the article offers selected examples of sound and pedagogically functional use in course and program applications; consideration of privacy concerns and advantages and disadvantages; and tips for success.

  20. Talking to Adolescents About Social Media.

    Science.gov (United States)

    Dawson, Rachel S

    2017-08-01

    I see a large number of adolescents in my clinic with issues related to their social media use. These issues range from lack of sleep, to depression, to cyberbullying, and even sex trafficking, all secondary to constant social media exposure. Pediatricians should ask about social media use when they see children and adolescents who already have access to electronic devices. They should also ask parents about controls that are set in place to monitor social media use, content, and friend connections on those sites. They should ensure that their children know personally everyone they are connected to on social media and that their accounts are always private and not public. This will help reduce many of the issues associated with the potential consequences of social media use. [Pediatr Ann. 2017;46(8):e274-e276.]. Copyright 2017, SLACK Incorporated.

  1. Social media best practices in emergency management.

    Science.gov (United States)

    Siskey, Ashley; Islam, Tanveer

    2016-01-01

    Social media platforms have become popular as means of communications in emergency management. Many people use social media sites such as Facebook and Twitter on a daily basis including during disaster events. Emergency management agencies (EMAs) need to recognize the value of not only having a presence on social media but also actively engaging stakeholders and the public on these sites. However, identifying best practices for the use of social media in emergency management is still in its infancy. The objective of this article is to begin to create or further define best practices for emergency managers to use social media sites particularly Facebook and Twitter in four key areas: 1) implementation, 2) education, 3) collaboration, and 4) communication. A list of recommendations of best practices is formulated for each key area and results from a nationwide survey on the use of social media by county EMAs are discussed in this article.

  2. Challenges with social media for user involvement

    OpenAIRE

    Ståhlbröst, Anna

    2012-01-01

    Integrating social media into the innovation process can offer great opportunities for organizations striving for user involvement. Due to the spread of social media in all types of user groups it is, today, possible to engage users all around the world in innovation activities simultaneously. But even if social media usage in innovation activities offers great opportunities, it can be challenging to know how to use it to engage users in these processes. In this paper, the purpose is to discu...

  3. Social Media Resources for Participative Design Research

    OpenAIRE

    Qaed, Fatema; Briggs, Jo; Cockton, Gilbert

    2016-01-01

    We present our experiences of novel value from online social media for Participative Design (PD) research. We describe how particular social media (e.g. Facebook, Pinterest, WhatsApp and Twitter) were used during a five-year project on learning space design by the researcher and interested teachers across all research phases (contextual review, user studies, PD action research). Social media were used to source and share comments, photographs and video documentation, supporting participation ...

  4. Measuring international relations in social media conversations

    OpenAIRE

    Barnett, GA; Xu, WW; Chu, J; Jiang, K; Huh, C; Park, JY; Park, HW

    2017-01-01

    © 2016 Elsevier Inc. This paper examines international relations as perceived by the public in their social media conversations. It examines over 1.8 billion Facebook postings in English and 51 million Chinese posts on Weibo, to reveal the relations among nations as expressed in social media conversations. It argues that social media represent a transnational electronic public sphere, in which public discussions reveal characteristics of international relations as perceived by a foreign publi...

  5. Deadpool - Profiting from Social Media Marketing

    OpenAIRE

    Jensen, Mikkel

    2016-01-01

    This thesis concerns social media, and social media marketing. Specifically, has the campaign for the film Deadpool been chosen in order to illustrate the possible financial affordances within this area. The thesis seeks to investigate past, as well as contemporary tendencies in the world of social media, and how these can be utilized in a marketing context. This is done in order to depict the role of the users, their current influence and ability to create awareness via communicative means. ...

  6. Social media marketing in Italian luxury fashion

    OpenAIRE

    Ananda, Artha Sejati; Hernández García, Ángel; Lamberti, Lucio

    2015-01-01

    Industries nowadays have been comfortable with the incorporation of social media to their marketing strategy. Italy has been known as a major center of the European fashion industry, a sector that is also following the social media marketing trends. This paper provides empirical findings on Italian luxury fashion brands? social media marketing activities. We present and analyze two case studies of Italian luxury fashion brands: Gucci and The Bridge (Il Ponte Pelletteria). Gucci is one of worl...

  7. Social Media Use in Child Welfare Practice

    OpenAIRE

    Todd Edward Sage; Melanie Sage

    2016-01-01

    The scholarly child welfare literature offers little information about the use of social media by child welfare workers. We conducted a study of 171 child welfare workers across several states using an online survey. The resulting data offer insights from workers about current practices related to social media use in a child welfare work setting. Most respondents see social media as an acceptable tool for conducting child welfare assessments. Respondents describe strains and benefits of socia...

  8. Using social media in libraries best practices

    CERN Document Server

    Harmon, Charles

    2013-01-01

    The eight best practices presented here will help your library both actually do social media in a way that matters and do it well. The successful strategies presented here range from the Vancouver Public Library's innovative use of Twitter to the United Nations Library's adoption of a social media policy to the Farmington, Connecticut Public Library's fantastic work using social media to reach teens who weren't using the library.

  9. Applicability of Social Media in Tourism Business

    OpenAIRE

    Nguyen, Thu Hang

    2010-01-01

    Social media is changing the traditional way of marketing and it has opened up tremendous opportunities for companies. The purpose of this research is to explain why small tourism enterprises should use social media and how they gain the benefits from it. The theoretical framework of the thesis aims to provide readers general understanding of social media and its impacts on the customers’ behaviour. The qualitative research consists of focus group and an in-depth interview used in this s...

  10. Identification of influence within the social media

    OpenAIRE

    Vollenbroek, Wouter Bernardus; de Vries, Sjoerd A.; Constantinides, Efthymios; Gonçalves, Gisela; Somerville, Ian; Melo, Ana

    2013-01-01

    Social media is expected to have a growing impact on the corporate reputation of organizations. Various social media actors referred to as social media influencers can have a particular impact on corporate reputation. It is important for organizations to identify these actors and understand how to interact with them in order to safeguard the organizational reputation. In this study, based on extensive literature review and a Delphi study, we constructed a model for the identification of the s...

  11. Designing Social Media into Higher Education Courses

    OpenAIRE

    Thapanee Seechaliao

    2015-01-01

    This research paper presents guiding on how to design social media into higher education courses. The research methodology used a survey approach. The research instrument was a questionnaire about guiding on how to design social media into higher education courses. Thirty-one lecturers completed the questionnaire. The data were scored by frequency and percentage. The research results were the lecturers' opinions concerning the designing social media into higher education ...

  12. Enhancing Unit Cohesion Via Social Media

    Science.gov (United States)

    2016-06-10

    Leavenworth, March 22, 2016). 8 Jeremy Harris Lipschultz, Social Media Communication : Concepts, Practices, Data, Law and Ethics (New York, NY...Gazette 97, no. 2 (February 2013): 8-14. Lipschultz, Jeremy Harris. Social Media Communication : Concepts, Practices, Data, Law and Ethics . New York, NY... communicate , but usually limit their scope of online participation to simply obtaining a social media presence. Although having a presence online is

  13. Social Media and Online Brand Communities

    OpenAIRE

    Ansarin, Madina; Ozuem, Wilson

    2014-01-01

    It is widely recognised that a better understanding of social media and its implications is essential for\\ud formulating effective branding strategies in evolving Computer-Mediated Marketing Environments\\ud (CMMES). However, few studies have examined how social media influences brand image in the luxury\\ud sector. The current study intends to examine whether increased exposure through social media influences\\ud brand image in technologically infused marketing environments. Drawing on extant l...

  14. Consumer-Brand Relationships in Social Media

    OpenAIRE

    Tsimonis, Georgios; Dimitriadis, Sergios

    2014-01-01

    The paper focuses on consumer-brand relationships, and attempts to identify what relational benefits and costs consumers-members of social media brand pages perceive. Considering the rapid development of social media and their penetration in business marketing actions, this study is an exploratory step towards the understanding of relational benefits and costs together in the context of social media. A qualitative approach was employed for this study. Data were collected from four focus gr...

  15. Developing a Social Media Marketing tool

    OpenAIRE

    Valova, Olga

    2015-01-01

    The objective of the thesis is to develop a better, easier to use social media marketing tool that could be utilised in any business. By understanding and analysing how business uses social media as well as currently available social media marketing tools, design a tool with the maximum amount of features, but with a simple and intuitive User Interface. An agile software development life cycle was used throughout the creation of the tool. Qualitative analysis was used to analyse existing ...

  16. Social education of youth with mass media

    OpenAIRE

    Ryazanova A.; Zakirova A.

    2017-01-01

    This article reveals the influence of mass media; the concepts of education, the distinctive influence and different types, methods and mechanisms of mass media. The object of the study is the social education of young people. The subject is the synthesis of social educator’s work with the youth using the mass media. The aim of the work is to analyze the social educator’s work. Methods: theoretical analysis of literature, work’s synthesis of the specialist.

  17. Solution of Media Risk and Social Responsibility Governance of Social Media

    Directory of Open Access Journals (Sweden)

    Zhang Yuan

    2017-01-01

    Full Text Available The rapid development of media technology makes the modern society become a “social media” or even “over social media”, the rise of social media makes it beyond the tool attribute, and become an important force in the reconstruction of contemporary society, the risk of concomitant. The anomie and breach of Social media regularly staged, weakened its positive social function, forcing us to think about the social responsibility of social media,which are reflections on the lack of responsibility, but also positive response of resolving the media risk and ask for moral strength.

  18. Operationalizing Social Media: A Method For Incorporating Social Media In Department Of Defense Plans

    Science.gov (United States)

    2018-04-20

    consumer, and includes word -of- mouth or viral posts.7 However, the marketer may help generate earned media through marketing actions.8 Likewise, earned... MEDIA : A METHOD FOR INCORPORATING SOCIAL MEDIA IN DEPARTMENT OF DEFENSE 5b. GRANT NUMBER PLANS 5c. PROGRAM ELEM ENT NUMBER 6. AUTHOR(S) 5d. PROJECT... social media to influence the 2016 U.S. presidential elections demonstrated the power of social media . They also revealed that the U.S. is behind its

  19. Strategic impact of social media in tourism

    OpenAIRE

    Seabra, Vera da Costa de

    2013-01-01

    The main objectives of this dissertation are to find out if Social Media has any impact in Tourism, to determine what tourists’ perceived benefits of using social media when taking trips are, and to ascertain if there is any strategic opportunity for value creation for the tourist. A Social Media value-creation model is created in order to find out if any of the functionalities applied to tourism and any of the perceived benefits of using Social Media in tourism contribute in any ...

  20. Incorporating social media into dermatologic education.

    Science.gov (United States)

    Ko, Lauren N; Rana, Jasmine; Burgin, Susan

    2017-10-15

    In the current digital age, medical education has slowly evolved from the largely lecture-based teaching style of the past to incorporate more interactive pedagogical techniques, including use of social media. Already used readily by millennial trainees and clinicians, social media can also be used in innovative ways to teach trainees and facilitate continuing education among practicing clinicians. In this commentary, we discuss many learning benefits of social media and review potential pitfalls of employing social media in both trainee and physician dermatological education.

  1. Securing social media in the enterprise

    CERN Document Server

    Dalziel, Henry

    2015-01-01

    Securing Social Media in the Enterprise is a concise overview of the security threats posed by the use of social media sites and apps in enterprise network environments. Social media sites and apps are now a ubiquitous presence within enterprise systems and networks, and are vulnerable to a wide range of digital systems attacks. This brief volume provides security professionals and network systems administrators a much-needed dive into the most current threats, detection techniques, and defenses for these attacks, and provides a roadmap for best practices to secure and manage social media wi

  2. Social Media Ecology in Distributed Workplaces

    DEFF Research Database (Denmark)

    Giuffrida, Rosalba; Dittrich, Yvonne

    2011-01-01

    In this position paper, we discuss about methods currently adopted for research- ing the use of social media in distributed workplace. We have extensively reviewed previ- ous empirical studies through an ongoing Systematic Mapping Study focused on the use of social media in distributed teams; from...... the review, we realized that research is mainly per- formed through a mix of qualitative and quantitative methods and that each study usually fo- cuses on one specific kind social media at a time. We believe that the social media ecology should be researched as a whole and in relationship with the physical...

  3. Staff Development Strategies for School Library and Media Centres ...

    African Journals Online (AJOL)

    Staff Development is a sine-qua non to the provision of efficient library services at any level. The study sets to investigate staff development strategies in school libraries and Information centres in Owerri, Imo State Nigeria. Selfdesigned questionnaires were used in eliciting data for the study. Ten schools were used with 10 ...

  4. Staff development strategies for school library media centres: a case ...

    African Journals Online (AJOL)

    Staff development is a sine-qua non to the provision of efficient library services at any level. The study sets to investigate staff development strategies in school libraries and Information centres in Owerri, Imo State Nigeria. Self-designed questionnaires were used in eliciting data for the study. Ten schools were used with 10 ...

  5. Social Media Strategies and Destination Management

    DEFF Research Database (Denmark)

    Munar, Ana Maria

    2012-01-01

    This study provides insights into social media practices and strategic considerations used by destination management organizations (DMOs). It examines a theoretical model of generic social media strategies for destination management and applies qualitative methods to analyze the social media...... initiatives of DMOs of Denmark, Norway, Finland, Sweden and the Scandinavian Tourist Board Asia/Pacific in the Nordic European Region. The study provides empirical evidence of emerging social media strategies among DMOs and confirms the growing importance of these new media. The findings point...... to the conflicting relationship between corporate culture and social media culture, the challenges innovative communication tools present for traditional management structures, poor levels of formalization and the lack of a knowledge base which results in ad-hoc decision making. Overall, the paper discusses...

  6. Social media for radiologists: an introduction.

    Science.gov (United States)

    Ranschaert, Erik R; van Ooijen, P M A; Lee, Simon; Ratib, Osman; Parizel, P M

    2015-12-01

    Social media, which can be defined as dynamic and interactive online communication forums, are becoming increasingly popular, not only for the general public but also for radiologists. In addition to assisting radiologists in finding useful profession-related information and interactive educational material in all kinds of formats, they can also contribute towards improving communication with peers, clinicians, and patients. The growing use of social networking in healthcare also has an impact on the visibility and engagement of radiologists in the online virtual community. Although many radiologists are already using social media, a large number of our colleagues are still unaware of the wide spectrum of useful information and interaction available via social media and of the added value these platforms can bring to daily practice. For many, the risk of mixing professional and private data by using social media creates a feeling of insecurity, which still keeps radiologists from using them. In this overview we aim to provide information on the potential benefits, challenges, and inherent risks of social media for radiologists. We will provide a summary of the different types of social media that can be of value for radiologists, including useful tips on how to use them safely and efficiently. • Online social networking enhances communication and collaboration between peers • Social media facilitate access to educational and scientific information • Recommendations and guidelines from policymakers and professional organisations are needed • Applications are desired for efficient and secure exchange of medical images in social media.

  7. Polymedia and Ethnography: Understanding the Social in Social Media

    Directory of Open Access Journals (Sweden)

    Mirca Madianou

    2015-04-01

    Full Text Available In this essay I argue that social media need to be understood as part of complex environments of communicative opportunities which I conceptualize as polymedia. This approach shifts our attention from social media as discrete platforms to the ways users navigate environments of affordances in order to manage their social relationships. Ethnography emerges as the most appropriate method to capture the relational dynamics that underpin social media practices within polymedia.

  8. The Case for Alternative Social Media

    Directory of Open Access Journals (Sweden)

    Robert W. Gehl

    2015-09-01

    Full Text Available What are “alternative social media”? How can we distinguish alternative social media from mainstream social media? Why are social media alternatives important? How do they work? Why do people make them? What do they tell us about contemporary corporate social media and its related phenomena: surveillance, privacy, power, self-expression, and sociality? This essay answers these questions by theorizing alternative social media. The empirical data for this alternative social media theory are drawn from previous work on alternative sites such as Diaspora, rstat.us, Twister, GNU social, and the Dark Web Social Network. These cases are used to build a generalized conceptual framework. However, this article does not solely theorize from these examples, but rather seeks to contextualize and historicize alternative social media theory within larger bodies of work. In addition to generalization from examples, the theory is informed by two threads. The first thread is the work of alternative media scholars such as Nick Couldry, Chris Atton, and Clemencia Rodriguez, who have done the historical and theoretical work to define alternative media. The second thread is a synthesis of works exploring the technical side of contemporary media, coming from new fields such as software studies. The threads and empirical analyses of sites such as Diaspora, Quitter, and rstat.us are combined into a theoretical matrix that can account for the processes and technical infrastructures that comprise social media alternatives and explain why they are distinct from sites such as Facebook, Twitter, and Google, as well as why they are important.

  9. How socially aware are social media privacy controls?

    OpenAIRE

    Misra, Gaurav; Such Aparicio, Jose Miguel

    2016-01-01

    Social media sites are key mediators of online communication. Yet the privacy controls for these sites are not fully socially aware, even when privacy management is known to be fundamental to successful social relationships.

  10. Social Media, Traditional Media and Marketing Communication of Public Relations

    DEFF Research Database (Denmark)

    Khajeheian, Datis; Mirahmadi, Fereshteh

    2015-01-01

    Public relations are undertaking more important role in the marketing communication and advertising. The present paper reports a survey conducted in three Iranian banks’ public relations departments to understand how they use different media in their marketing communications and other related...... functions. A classification of public relations functions including fourteen functions in three categories has taken as research framework and by using a questionnaire, eight media have been asked to rank for each function, includes Television, Radio, Newspaper, Magazine, Classified Ads, Internet Websites......, Social media and finally Mobile and SMS ads. Findings show that traditional media still play a dominant role in media consumption of public relations, while new Web2.0 media consist of Mobile communications and Social networks, have never ranked better than fifth from eight. Some reasons have been argues...

  11. Mediating social media use : connecting parents mediation strategies and social media literacy

    OpenAIRE

    Daneels, Rowan; Vanwynsberghe, Hadewijch

    2017-01-01

    Abstract: Increasingly complex and multipurpose social media platforms require digital competences from parents and adolescents alike. While adolescents grow up with social media, parents have more difficulties with them, leading to uncertainties regarding their adolescents social media mediation. This study contributes to parental mediation research by (1) investigating whether mediation strategies defined by previous research are also relevant for social media use, and (2) exploring whether...

  12. One Health in social networks and social media.

    Science.gov (United States)

    Mekaru, S R; Brownstein, J S

    2014-08-01

    In the rapidly evolving world of social media, social networks, mobile applications and citizen science, online communities can develop organically and separately from larger or more established organisations. The One Health online community is experiencing expansion from both the bottom up and the top down. In this paper, the authors review social media's strengths and weaknesses, earlier work examining Internet resources for One Health, the current state of One Health in social media (e.g. Facebook, Twitter, YouTube) and online social networking sites (e.g. LinkedIn and ResearchGate), as well as social media in One Health-related citizen science projects. While One Health has a fairly strong presence on websites, its social media presence is more limited and has an uneven geographic distribution. In work following the Stone Mountain Meeting,the One Health Global Network Task Force Report recommended the creation of an online community of practice. Professional social networks as well as the strategic use of social media should be employed in this effort. Finally, One Health-related research projects using volunteers (citizen science) often use social media to enhance their recruitment. Including these researchers in a community of practitioners would take full advantage of their existing social media presence. In conclusion, the interactive nature of social media, combined with increasing global Internet access, provides the One Health community with opportunities to meaningfully expand their community and promote their message.

  13. Blending Words Found In Social Media

    Directory of Open Access Journals (Sweden)

    Giyatmi Giyatmi

    2017-12-01

    Full Text Available There are many new words from the social media such as Netizen, Trentop, and Delcon. Those words include in blending. Blending is one of word formations combining two clipped words to form a brand new word. The researchers are interested in analyzing blend words used in the social media such as Instagram, Twitter, Facebook, and Blackberry Messenger. This research aims at (1 finding blend words used in the social media (2 describing kinds of blend words used in social media (3 describing the process of blend word formation used in the social media. This research uses some theories dealing with definition of blending and kinds of blending. This research belongs to descriptive qualitative research. Data of the research are English blend words used in social media. Data sources of this research are websites consisting of some English words used in social media and some social media users as the informant. Techniques of data collecting in this research are observation and simak catat. Observation is by observing some websites consisting of some English words used in social media. Simak catat is done by taking some notes on the data and encoding in symbols such as No/Blend words/Kinds of Blending. The researchers use source triangulation to check the data from the researchers with the informant and theory triangulation to determine kinds of blending and blend word formation in social media. There are115 data of blend words. Those data consists of 65 data of Instagram, 47 data of Twitter, 1 datum of Facebook, and 2 data of Blackberry Messenger. There are 2 types of blending used in social media;108 data of blending with clipping and 7 data of blending with overlapping. There are 10 ways of blend word formation found in this research.

  14. Developing nursing leadership in social media.

    Science.gov (United States)

    Moorley, Calvin; Chinn, Teresa

    2016-03-01

    A discussion on how nurse leaders are using social media and developing digital leadership in online communities. Social media is relatively new and how it is used by nurse leaders and nurses in a digital space is under explored. Discussion paper. Searches used CINAHL, the Royal College of Nursing webpages, Wordpress (for blogs) and Twitter from 2000-2015. Search terms used were Nursing leadership + Nursing social media. Understanding the development and value of nursing leadership in social media is important for nurses in formal and informal (online) leadership positions. Nurses in formal leadership roles in organizations such as the National Health Service are beginning to leverage social media. Social media has the potential to become a tool for modern nurse leadership, as it is a space where can you listen on a micro level to each individual. In addition to listening, leadership can be achieved on a much larger scale through the use of social media monitoring tools and exploration of data and crowd sourcing. Through the use of data and social media listening tools nursing leaders can seek understanding and insight into a variety of issues. Social media also places nurse leaders in a visible and accessible position as role models. Social media and formal nursing leadership do not have to be against each other, but they can work in harmony as both formal and online leadership possess skills that are transferable. If used wisely social media has the potential to become a tool for modern nurse leadership. © 2016 John Wiley & Sons Ltd.

  15. Global Social Media Directory: A Resource Guide

    Energy Technology Data Exchange (ETDEWEB)

    Noonan, Christine F.; Piatt, Andrew W.

    2014-10-23

    The Global Social Media Directory is a resource guide providing information on social networking services around the globe. This information changes rapidly, therefore, this document will be updated on a regular basis and as funding permits.

  16. Innovative patient care practices using social media.

    Science.gov (United States)

    Mattingly, T Joseph

    2015-01-01

    To characterize the literature on social media applications used to deliver patient care. A search of the literature was conducted on June 11, 2014, using PubMed, MEDLINE, CINAHL, and Communication Abstracts databases for clinical studies between 2004 and 2014. A combination of the search terms "social media" or "Web 2.0" or "online social networking" or "Facebook" or "Twitter" AND "patient care" or "health care" was used. In addition, 42 additional abstracts were retrieved from www.patientslikeme.com for review. Only published, peer-reviewed journal articles were considered and only publications in English were included. The abstracts from this search were reviewed for relevance to Web-based social media platforms being used in patient care activities. A total of 35 articles were included in the review. A majority of the studies published on social media and patient care used cross-sectional designs and were conducted in the United States. Multiple social media applications were studied, but Facebook was the predominant social media tool found. Patient care opportunities for various diseases with social media have been studied. Recurring themes included overcoming barriers, engaging and empowering patients, enhancing research, providing information for health promotion, scratching the surface, and potential pitfalls. Social media have the potential to help patients and practitioners overcome multiple barriers in the delivery of health care. Maintaining patient privacy, security of information shared in the platform, and integrity of information shared are all concerns when using this type of Web application.

  17. Social Media in Health Science Education: An International Survey.

    Science.gov (United States)

    O'Sullivan, Elizabeth; Cutts, Emily; Kavikondala, Sushma; Salcedo, Alejandra; D'Souza, Karan; Hernandez-Torre, Martin; Anderson, Claire; Tiwari, Agnes; Ho, Kendall; Last, Jason

    2017-01-04

    Social media is an asset that higher education students can use for an array of purposes. Studies have shown the merits of social media use in educational settings; however, its adoption in health science education has been slow, and the contributing reasons remain unclear. This multidisciplinary study aimed to examine health science students' opinions on the use of social media in health science education and identify factors that may discourage its use. Data were collected from the Universitas 21 "Use of social media in health education" survey, distributed electronically among the health science staff and students from 8 universities in 7 countries. The 1640 student respondents were grouped as users or nonusers based on their reported frequency of social media use in their education. Of the 1640 respondents, 1343 (81.89%) use social media in their education. Only 462 of the 1320 (35.00%) respondents have received specific social media training, and of those who have not, the majority (64.9%, 608/936) would like the opportunity. Users and nonusers reported the same 3 factors as the top barriers to their use of social media: uncertainty on policies, concerns about professionalism, and lack of support from the department. Nonusers reported all the barriers more frequently and almost half of nonusers reported not knowing how to incorporate social media into their learning. Among users, more than one fifth (20.5%, 50/243) of students who use social media "almost always" reported sharing clinical images without explicit permission. Our global, interdisciplinary study demonstrates that a significant number of students across all health science disciplines self-reported sharing clinical images inappropriately, and thus request the need for policies and training specific to social media use in health science education. ©Elizabeth O'Sullivan, Emily Cutts, Sushma Kavikondala, Alejandra Salcedo, Karan D'Souza, Martin Hernandez-Torre, Claire Anderson, Agnes Tiwari, Kendall

  18. Social media invloed en reputatie: de identificatie van invloed binnen social media

    NARCIS (Netherlands)

    Vollenbroek, Wouter Bernardus; de Vries, Sjoerd A.; Constantinides, Efthymios

    2012-01-01

    Social media is een fenomeen waarvan de waarde voor organisaties niet meer wordt betwist. Betrokken binnen het bedrijfsleven erkennen het allemaal, social media spelen een rol of gaan een grote rol spelen binnen de corporate communicatie. Van groot belang hierbij is de invloed die social media

  19. Social Media in Educational Practice: Faculty Present and Future Use of Social Media in Teaching

    NARCIS (Netherlands)

    Esteve Del Valle, Marc; Gruzd, Anatoliy; Haythornthwaite, Caroline; Paulin, Drew; Gilbert, Sarah

    2017-01-01

    This paper presents results from a questionnaire (n=333) designed to gain an understanding of instructor motivations and experience with social media use in educational practice. Data on overall use of social media, and instructors’ use of social media in classes are applied to assess factors

  20. On Relational Capital in Social Media

    DEFF Research Database (Denmark)

    Etter, Michael; Fieseler, Christian

    2010-01-01

    Stakeholder relationships become increasingly important as new communication technologies en-able interest groups to communicate their demands, organize themselves and voice their concerns with ease. In this changing stakeholder environment, the creation and maintenance of relational social capital...... relies not only on communication in classical media alone but also on the various online channels summarized by the term “social media.” Utilizing a literature study and expert interviews, this article explores how organizations engage in creating and maintaining relational social capital...... by communicating their corporate social responsibility efforts through social media channels....

  1. Public framing organizational crisis situations: social media versus news media

    NARCIS (Netherlands)

    van der Meer, T.G.L.A.; Verhoeven, P.

    2013-01-01

    This study examines framing of organizational crises by news media and the public. Due to the rapidly evolving and escalating character of crises, this study emphasizes the initial phase of a crisis, in which public social media manifestations (tweets) play a crucial role. Moreover, this study uses

  2. Social Media and the Struggle for Society

    OpenAIRE

    Nancy K. Baym

    2015-01-01

    This piece argues that all communication media are inherently social. The term “social media” emerged at the time that companies began harnessing what people were already doing online, turning socializing into revenue streams for venture capitalists and the people who run internet companies. The paper critiques the conversion of social interaction into wealth for the few and argues that we need to fight for media that help build better societies rather than those that view people as data prof...

  3. Social media networking: Facebook and Twitter.

    Science.gov (United States)

    Schneider, Andrew; Jackson, Rem; Baum, Neil

    2010-01-01

    The new wave of marketing and practice promotion will include social media networking. This article will discuss Facebook and Twitter. After reading this article you, will have an understanding of these two important aspects of social media and how you might use Facebook and Twitter in your practice to enhance your communication with your existing patients and attract new patients.

  4. Social Media- A source of intelligence

    Indian Academy of Sciences (India)

    First page Back Continue Last page Graphics. Any technology that produces large amount of data like social media and CDR is a source of intelligence for the LEA. Any technology that produces large amount of data like social media and CDR is a source of intelligence for the LEA. Data Mining, Machine learning, Big Data, ...

  5. Incremental Knowledge Discovery in Social Media

    Science.gov (United States)

    Tang, Xuning

    2013-01-01

    In light of the prosperity of online social media, Web users are shifting from data consumers to data producers. To catch the pulse of this rapidly changing world, it is critical to transform online social media data to information and to knowledge. This dissertation centers on the issue of modeling the dynamics of user communities, trending…

  6. Identification of influence in social media communities

    NARCIS (Netherlands)

    Vollenbroek, Wouter Bernardus; de Vries, Sjoerd A.; Constantinides, Efthymios; Kommers, Petrus A.M.

    2014-01-01

    Individual usage of social media is expected to have a growing impact on the corporate reputation of organisations. Influential users of social media can disseminate positive or negative information and opinions about products, services, brands or businesses among members of their online networks in

  7. Creating a social media strategy for Fleuriste

    OpenAIRE

    Poursadigh, Nicolas

    2015-01-01

    A social media marketing strategy for case company Fleuriste. The SMM strategy includes: goals and objectives, identify the target audience, choosing the right channels, content plan and engagement. The thesis based on a customer survey and desk research into social media marketing theories.

  8. Social media, parties, and political inequalities

    NARCIS (Netherlands)

    Jacobs, K.T.E.; Spierings, C.H.B.M.

    2016-01-01

    This book examines how social media have transformed politics in established democracies. Specifically, the authors examine the influence of the unique qualities of social media on the power balance between and within parties. They present a general theory as well as an in-depth case study of the

  9. Learning and Teaching Art: Through Social Media

    Science.gov (United States)

    Castro, Juan Carlos

    2012-01-01

    Social media practices are increasingly woven into the everyday lives of teens and adults, becoming a significant part of how they relate, know, and learn. In this article, I present findings from a design-based research study that explored how the dynamics of learning and teaching art shift through social media. Learning and teaching through…

  10. Current Challenges in Social Media Management

    DEFF Research Database (Denmark)

    Tørning, Kristian; Jaffari, Zeshan Ali; Vatrapu, Ravi

    2015-01-01

    and sales, customer support, product innovation etc. To investigate current social media managerial practices, we conducted a multiple case study, employing structured in-depth interviews with social media managers at some of the leading multi-national companies headquartered in Denmark (LEGO®, Mærsk...

  11. BUSINESS INTELLIGENCE AND SOCIAL MEDIA LISTENING

    OpenAIRE

    Tsvetta Kaleynska

    2015-01-01

    Business intelligence has been completely revamped over the past decade. After the arrival of social media, all brands realized that the organic insights and business intelligence lays in the conversation online. With that, the present and future of business can be found in social media listening.

  12. Social Media Strategies for School Principals

    Science.gov (United States)

    Cox, Dan; McLeod, Scott

    2014-01-01

    The purpose of this qualitative study was to describe, analyze, and interpret the experiences of school principals who use multiple social media tools with stakeholders as part of their comprehensive communications practices. Additionally, it examined why school principals have chosen to communicate with their stakeholders through social media.…

  13. Social Media strategy for the ATLAS experiment

    CERN Document Server

    Nellist, Clara; The ATLAS collaboration

    2016-01-01

    The ATLAS collaboration uses various social media platforms to communicate the research and achievements of the collaboration to a wider public audience. The strategy to achieve this goal will be presented, with an analysis of the effectiveness as a function of certain factors. A specific focus on the social media approach during the LHC Run II time period in 2015 will be explored.

  14. Social Media and the Job Hunt

    Science.gov (United States)

    Greene, Katie

    2012-01-01

    As thousands of graduates search for new jobs each school year, networking with potential employers through social media sites can help preservice and new teachers connect with current teachers, learn about potential job openings, and engage in professional conversations. By using social media sites to follow trends in education, preservice…

  15. Researching social media as if the social mattered

    NARCIS (Netherlands)

    Couldry, N.; van Dijck, J.

    2015-01-01

    The institutions we have come to call "media" have been involved for over a century in providing an infrastructure for social life and have invested in a quite particular and privileged way of re-presenting the world as "social." The dialectic between "media" and "social" has become more urgent to

  16. Social Media and Social Networking Applications for Teaching and Learning

    Science.gov (United States)

    Yeo, Michelle Mei Ling

    2014-01-01

    This paper aims to better understand the experiences of the youth and the educators with the tapping of social media like YouTube videos and the social networking application of Facebook for teaching and learning. This paper is interested in appropriating the benefits of leveraging of social media and networking applications like YouTube and…

  17. Social role of the media: Control of social reality

    Directory of Open Access Journals (Sweden)

    Đukić Nemanja

    2012-01-01

    Full Text Available Through analysis of the nature and character of media practice, the paper shows that the media are basic political instrument of manipulative social control of the democratic order. Control of social reality as a fundamental social role of the media stems from the manipulative power of the media that is based in the strategies of production and control of the symbolic potential of the society. Through the production and control of the symbolic potential of the society, the media transform symbolic power in social action or absence of social action through homogenization and activate individuals and social groups in public opinion or their dispersion and breaking off in the public. Development of manipulation, control, oppression, domination and hegemony, the media becomes a product of instrumentalist mind which contributing 'colonization of the lifeworld' and the development of modern society which on a rational way becoming totalitarian.

  18. Social Media Use in Pediatric Dermatology.

    Science.gov (United States)

    Fogel, Alexander L; Teng, Joyce M C

    2016-01-01

    Social media is predicted to become increasingly important in dermatology because of its potential to serve as a platform for public health campaigns, aid in participant recruitment for clinical trials, increase public engagement in health care, and facilitate scientific discourse. No study of social media use in pediatric dermatology has been performed, so we analyzed the use of the seven leading social media platforms in pediatric dermatology, with a focus on patient advocacy groups, professional societies, research journals, and research institutions. We observed that 89% of patient advocacy groups, 100% of professional societies, 62.5% of research journals, and 0% of academic pediatric dermatology departments maintained one or more social media accounts. Our observations suggest that all stakeholder groups, and in particular members of the research community, have the potential to further their engagement, connections, and communications through social media. © 2016 Wiley Periodicals, Inc.

  19. Innovation Management, Lead Users and Social Media

    DEFF Research Database (Denmark)

    Ernst, M.; Brem, Alexander; Voigt, K.-I.

    2013-01-01

    Purpose — With the rise of social media, the practice of innovation management is changing rapidly as well. While the opening up of corporate innovation processes can be observed in literature as well as in practice (commonly known as “Open Innovation”), we draw the reader’s attention...... to the strategic potential of social media in innovation management. For this, a conceptual framework will be introduced. Design/methodology/approach — In this chapter, we compare established concepts of knowledge management to potentials of social media in this field, which offer more efficient and promising ways...... social media applications is developed and introduced. Originality/value — The unique conceptual framework derived in this chapter is enriched with a discussion of the challenges resulting from the implementation of Lead-User integration along with social media in corporate innovation management...

  20. Use of Social Media in Radiology Education.

    Science.gov (United States)

    Ranginwala, Saad; Towbin, Alexander J

    2018-01-01

    Social media has become the dominant method of mass digital communication over the past decade. Public figures and corporations have learned how to use this new approach to deliver their messages directly to their followers. Recently, medical educators have begun to use social media as a means to deliver educational content directly to learners. The purpose of this article is to describe the benefits of using social media for medical education. Because each social media platform has different platform-specific constraints, several different popular social media networks are discussed. For each network, the authors discuss the basics of the platform and its benefits and disadvantages for users and provide examples of how they have used each platform to target a unique audience. Copyright © 2017 American College of Radiology. Published by Elsevier Inc. All rights reserved.

  1. Inclusion/exclusion and Social Media

    DEFF Research Database (Denmark)

    Tække, Jesper

    Observations I Danish upper secondary schools show social media as either an attention distracting factor or as a factor drawing attention back to teaching again. The cursing point is if the teacher can manage to use social media in a constructive way, or if (s)he tries to prohibit or ignores...... the media use. At the same time social media has extensive scoop for improving both the organization and the quality of the teaching. In this paper we will put forward and analyze empirical findings showing that the community of the class also are challenged by informal networks, based on social media......, in the class, sometimes excluding the teacher form the class-interaction, sometimes excluding single students or groups from social interactions during school time....

  2. #TheWeaponizationOfSocialMedia

    DEFF Research Database (Denmark)

    Nissen, Thomas Elkjer

    In today’s conflict environment, transformed by information technology and of who can communicate and how, states, non-state actors, ad hoc activist networks and individuals create effect(s) in and through social network media in support of their objectives. #TheWeaponizationOfSocialMedia develops...... a framework for understanding how social network media shapes global politics and contemporary conflicts by examining their role as a platform for conduction intelligence collection, targeting, cyber-operations, psychological warfare and command and control activities. Through these, the weaponization...... of social media shows both the possibilities and the limitations of social network media in contemporary conflicts and makes a contribution to theorizing and studying contemporary conflicts....

  3. Use of social media by dental educators.

    Science.gov (United States)

    Arnett, M R; Loewen, J M; Romito, L M

    2013-11-01

    Social networking applications have become an established means of communication; applications that did not exist ten years ago are now used daily. Social media can be used for a myriad of reasons including instructional tools to supplement learning. This project was designed to assess the usage of social media applications by dental school faculty members and identify the types of accounts they prefer. Four hundred forty-three full-time dental and dental hygiene faculty members from five U.S. dental schools were invited to complete a twelve-item online survey regarding their social media usage. The response rate was 50 percent (n=221). Of the respondents, nearly half were dentists, and 62 percent were ≥51 years of age. Facebook was the most popular social network, reportedly used by 111 respondents. The most often reported frequency of use was weekly (20.4 percent, n=221); users indicated utilizing a network primarily for personal rather than professional purposes. However, 37 percent of the respondents reported not using any social media. The most frequently cited barriers to the use of social media were time (48 percent) and privacy concerns (48 percent). Although few would dispute the influence social media has on today's students, the suitability and appropriateness of social media technology and its integration into dental curricula require further evaluation.

  4. Social Media, Education and Data Sharing

    Science.gov (United States)

    King, T. A.; Walker, R. J.; Masters, A.

    2011-12-01

    Social media is a blending of technology and social interactions which allows for the creation and exchange of user-generated content. Social media started as conversations between groups of people, now companies are using social media to communicate with customers and politicians use it to communicate with their constituents. Social media is now finding uses in the science communities. This adoption is driven by the expectation of students that technology will be an integral part of their research and that it will match the technology they use in their social lifes. Students are using social media to keep informed and collaborate with others. They have also replaced notepads with smart mobile devices. We have been introducing social media components into Virtual Observatories as a way to quickly access and exchange information with a tap or a click. We discuss the use of Quick Response (QR) codes, Digital Object Identifiers (DOIs), unique identifiers, Twitter, Facebook and tiny URL redirects as ways to enable easier sharing of data and information. We also discuss what services and features are needed in a Virtual Observatory to make data sharing with social media possible.

  5. Assessing Trustworthiness in Social Media: A Social Computing Approach

    Science.gov (United States)

    2015-11-17

    University Press, (05 2014) Huan Liu, Jiliang Tang. Trust in Social Media , Synthesis Lectures on Information Security, Privacy , and Trust: Morgan & Claypool...applications such as targeted advertisements or real- time monitoring of political opinions. Huge amounts of data generated by social media users present...Networking Site" • Research Problem Studied: Privacy and security are major concerns for many users of social media . When users share information (e.g

  6. How Social Media Recruitment Influences Organizational Social Responsibility

    OpenAIRE

    Gabriel-Andrei BREZOIU

    2014-01-01

    More and more employers declare they used or plan to use social media throughout human resources management processes. On one side, it is part of employer branding policy to offer relevant information to people about how it is to work in that organisation, including social media channels. On the other side, these means are really attractive regarding targeting options and reaching a wide range of applicants at a low cost. This paper summarizes the main evolutions of social media use in busine...

  7. Professional use of social media by pharmacists.

    Science.gov (United States)

    Barry, Arden R; Pearson, Glen J

    2015-01-01

    A recent trend among health care professionals is the use of social media for professional purposes. These rapidly expanding media allow for timely and efficient access to health information, but they also carry the potential for increased liability. There is a paucity of research detailing how health care professionals, specifically pharmacists, use social media. To characterize the use of social media by pharmacists in the Canadian province of Alberta and to identify independent determinants of and perceived barriers to using social media for professional purposes. Data for this mixed-methods study were collected by an online survey in March and April 2014. Alberta pharmacists were invited to participate via e-mail distributed by 2 professional organizations. The survey had 273 respondents. Of these, 226 (82.8%) stated that they had a social media account for either personal or professional purposes, and 138 (61.1%) of these reported using social media for professional purposes, although most respondents used social media predominantly for personal reasons. The most commonly reported social media applications were Facebook and Twitter, accessed primarily via smartphones. Of the 273 respondents, 206 (75.5%) had a Facebook account, and 101 (49.0%) of these used Facebook to some extent for professional purposes. Twitter users (104 [38.1%] of respondents) had a higher rate of professional utilization (57/104 [54.8%]). The most commonly identified barrier to using social media for professional purposes was concern over liability. Positive predictors of use of social media for professional purposes included younger age and fewer years of professional experience. Participants perceived the most beneficial aspect of social media (in professional terms) as connecting with pharmacist colleagues. More than 80% of pharmacists in Alberta reported that they had a social media account, and over half of them reported using their accounts for professional purposes. Although

  8. Social Media: A Phenomenon to be Analyzed

    Directory of Open Access Journals (Sweden)

    danah boyd

    2015-04-01

    Full Text Available The phenomenon of “social media” has more to do with its cultural positioning than its technological affordances. Rooted in the broader “Web 2.0” landscape, social media helped engineers, entrepreneurs, and everyday people reimagine the role that technology could play in information dissemination, community development, and communication. While the technologies invoked by the phrase social media have a long history, what unfolded in the 2000s reconfigured socio-technical practices in significant ways. Reflecting on the brief history of social media, this essay argues for the need to better understand this phenomenon.

  9. High School Students’ Social Media Addiction

    OpenAIRE

    Deniz, Levent; Gürültü, Ercan

    2018-01-01

    Theaim of this study is to investigate high school students’ social mediaaddiction. The study was conducted with 473 students who were educated in2014-2015 academic year at 6 different schools in İstanbul, Eyüp disctrict.‘Social Media Addiction Scale’ developed by Tutgun, Ünal and Deniz (2015) wasused to determine the students’ social media addiction. The results in general showedthat high school students have a medium level social media addiction. Besides,it was also concluded that high scho...

  10. Laying Claim to Social Media by Activists

    DEFF Research Database (Denmark)

    Galis, Vasilis; Neumayer, Christina

    2016-01-01

    engage in struggles against the current economic system. We employ the notion of détournement, which describes how social movements turn something aside from its normal course or purpose. Based on interviews and online ethnographic observations, we seek to understand how and with what consequences social...... media facilitate and limit collective action. The article enhances our understanding of activists’ social media use by turning our attention to the sociotechnical impact of social media on collective action initiated by leftist groups as well as the relationship between ideological loyalties...

  11. Mengukur Efektivitas Social Media Bagi Perusahaan

    Directory of Open Access Journals (Sweden)

    Kuspuji Catur Bagus Wicaksono

    2013-05-01

    Full Text Available Enterprises have a new tool in conducting marketing activities to reach more targeted consumers, which is social media. Social media provides a wide range of alternatives for entrepreneurs and companies in conducting marketing activities, which has more interaction and more social to consumers. However, in doing so it is not carelessly, because it must take into consideration the use of measurement and the benefits that would be obtained by using social media. Recently, there are many existing measurements. However, along with the development of the information technology, means to do marketing have to develop also.

  12. Making a Home for Social Media

    DEFF Research Database (Denmark)

    Heyer, Clint; Shklovski, Irina; Gorm Jensen, Nanna

    2013-01-01

    In this paper we report on the design and implementation of an initial prototype to explore how to better situate in the home social media content individually generated by family members. We considered whether existing infrastructure and practices of social media might be leveraged to offer new...... of sharing and disclosure based on pre-existing practices and attitudes toward social technologies. The study demonstrated that there are productive design opportunities in home systems that can leverage content via a broad range of social media applications....

  13. Connecting Corporate and Consumer Social Responsibility Through Social Media Activism

    DEFF Research Database (Denmark)

    Kampf, Constance Elizabeth

    2018-01-01

    To highlight aspects of activism obscured by a focus on legitimacy and ideology, this paper argues that shifting focus from legitimacy and ideology to identity, problem-solving & dialogue is needed to understand emerging forms of Social Media Native Activism that connect Consumer Social Responsib......To highlight aspects of activism obscured by a focus on legitimacy and ideology, this paper argues that shifting focus from legitimacy and ideology to identity, problem-solving & dialogue is needed to understand emerging forms of Social Media Native Activism that connect Consumer Social...... Responsibility (CnSR) and Corporate Social Responsibility (CSR). Taking this view as a basis for social activism offers a valuable perspective for understanding some emergent forms of social media activism towards business. Two cases of social media ‘native’ social activist organizations working to create...

  14. Predicting the Trends of Social Events on Chinese Social Media.

    Science.gov (United States)

    Zhou, Yang; Zhang, Lei; Liu, Xiaoqian; Zhang, Zhen; Bai, Shuotian; Zhu, Tingshao

    2017-09-01

    Growing interest in social events on social media came along with the rapid development of the Internet. Social events that occur in the "real" world can spread on social media (e.g., Sina Weibo) rapidly, which may trigger severe consequences and thus require the government's timely attention and responses. This article proposes to predict the trends of social events on Sina Weibo, which is currently the most popular social media in China. Based on the theories of social psychology and communication sciences, we extract an unprecedented amount of comprehensive and effective features that relate to the trends of social events on Chinese social media, and we construct the trends of prediction models by using three classical regression algorithms. We found that lasso regression performed better with the precision 0.78 and the recall 0.88. The results of our experiments demonstrated the effectiveness of our proposed approach.

  15. Intercultural Peers’ effect on Social Identity of Social Media Users

    DEFF Research Database (Denmark)

    Khajeheian, Datis

    2016-01-01

    - and their impact on two constructs, namely the global and local social identity. Adopting the ethnographic approach and a complementary phase of interviews, this study explores the influence of social media peers on consumers’ identity and consumption patterns. The findings show that the influence of “consumer...... socialization of peers” on the social identity of consumers is overestimated. Rather, the main influence comes from peers in the real world. The influence of this real world peer on consumption patterns is much higher than social media peers. Though social media is used for communication of real world peers......This research investigates the effect of social media peers on the social identity of consumers. The critical perspective of this research is based on the consumer socialization theory research framework. This framework consists of three levels - the global, national and local peers...

  16. Use of social media for recruitment

    OpenAIRE

    Brožová, Aneta

    2017-01-01

    This thesis focuses on the usage of social media in the recruitment of employees. Its aim is to propose an improved strategy for a selected company and subsequently verify this proposal. In the theoretical part, the study explains the areas of human resources management and its development, defines social media and presents statistics and as a latter, it reveals the principles of social recruiting, where all the prior mentioned areas meet. It also describes the functionality of the most widel...

  17. Social Media Applications for Unconventional Warfare

    Science.gov (United States)

    2013-12-13

    incorporation of social media in UW. The rise of social media constitutes the second significant and widely unforeseen event to emerge. This new phenomenon of...for this mission. 7 The application of my framework to UW constitutes experimental action to explore the whole range of possibilities of social...movement in the Chiapas region of Mexico that began in 1994. The implementation of the North American Free Trade Agreement ( NAFTA ) in Mexico in 1994

  18. SOCIAL MEDIA AND CLASSROOM ENGAGEMENT: STUDENTS’ PERCEPTION

    OpenAIRE

    Malissa Maria Mahmud; Chandra Reka Ramachandiran; Othman Ismail

    2016-01-01

    Over the course of the last 15 years or so, social media have shown many facets—from connecting people on a global-scale, to penetrating aspects of lives which otherwise might have remained private or limited to a small audience. In the realm of education, social media have also begun to infiltrate the academic world by influencing and shaping students’ perceptions and influencing learning engagement. With millions of students and teachers simultaneously active on social networks, it is signi...

  19. Quick Overview of the Social Media

    OpenAIRE

    Marcela GANEA; Ana CONSTANTIN; Aurel Daniel COMSA

    2012-01-01

    Social Media means a new way to create and communicate with people for the sake of rather sharing information than selling. Virtual space and socialization virtual network have made it possible. By simply posting information and being able to respond and to conduct dialogues on blogs, forums etc, we create Social Media, useful in sharing information, clarifying opinions, collecting opinions in order to promote certain ideas, products, or services. It has its communication function and its mar...

  20. Staff Experiences of Media Representations of Paediatric Palliative Care: Implications for Wellbeing and Career Longevity

    OpenAIRE

    Neal, Anna

    2015-01-01

    study examined representations of paediatric palliative care (PPC) available in the UK media. Furthermore, the study explored PPC nurses’ experiences of these representations, with consideration of the impact of these on wellbeing and career longevity.\\ud With research from the fields of media and cultural studies and medical sociology informing its theoretical basis, the study demonstrated how popularly held constructions of healthcare services and staff are influenced by media representatio...

  1. Measuring engagement effectiveness in social media

    Science.gov (United States)

    Li, Lei; Sun, Tong; Peng, Wei; Li, Tao

    2012-03-01

    Social media is becoming increasingly prevalent with the advent of web 2.0 technologies. Popular social media websites, such as Twitter and Facebook, are attracting a gigantic number of online users to post and share information. An interesting phenomenon under this trend involves that more and more users share their experiences or issues with regard to a product, and then the product service agents use commercial social media listening and engagement tools (e.g. Radian6, Sysomos, etc.) to response to users' complaints or issues and help them tackle their problems. This is often called customer care in social media or social customer relationship management (CRM). However, all these existing commercial social media tools only provide an aggregated level of trends, patterns and sentiment analysis based on the keyword-centric brand relevant data, which have little insights for answering one of the key questions in social CRM system: how effective is our social customer care engagement? In this paper, we focus on addressing the problem of how to measure the effectiveness of engagement for service agents in customer care. Traditional CRM effectiveness measurements are defined under the scenario of the call center, where the effectiveness is mostly based on the duration time per call and/or number of answered calls per day. Different from customer care in a call center, we can obtain detailed conversations between agents and customers in social media, and therefore the effectiveness can be measured by analyzing the content of conversations and the sentiment of customers.

  2. Adapting Behavioral Interventions for Social Media Delivery

    Science.gov (United States)

    Waring, Molly E; May, Christine N; Ding, Eric Y; Kunz, Werner H; Hayes, Rashelle; Oleski, Jessica L

    2016-01-01

    Patients are increasingly using online social networks (ie, social media) to connect with other patients and health care professionals—a trend called peer-to-peer health care. Because online social networks provide a means for health care professionals to communicate with patients, and for patients to communicate with each other, an opportunity exists to use social media as a modality to deliver behavioral interventions. Social media-delivered behavioral interventions have the potential to reduce the expense of behavioral interventions by eliminating visits, as well as increase our access to patients by becoming embedded in their social media feeds. Trials of online social network-delivered behavioral interventions have shown promise, but much is unknown about intervention development and methodology. In this paper, we discuss the process by which investigators can translate behavioral interventions for social media delivery. We present a model that describes the steps and decision points in this process, including the necessary training and reporting requirements. We also discuss issues pertinent to social media-delivered interventions, including cost, scalability, and privacy. Finally, we identify areas of research that are needed to optimize this emerging behavioral intervention modality. PMID:26825969

  3. Adapting Behavioral Interventions for Social Media Delivery.

    Science.gov (United States)

    Pagoto, Sherry; Waring, Molly E; May, Christine N; Ding, Eric Y; Kunz, Werner H; Hayes, Rashelle; Oleski, Jessica L

    2016-01-29

    Patients are increasingly using online social networks (ie, social media) to connect with other patients and health care professionals--a trend called peer-to-peer health care. Because online social networks provide a means for health care professionals to communicate with patients, and for patients to communicate with each other, an opportunity exists to use social media as a modality to deliver behavioral interventions. Social media-delivered behavioral interventions have the potential to reduce the expense of behavioral interventions by eliminating visits, as well as increase our access to patients by becoming embedded in their social media feeds. Trials of online social network-delivered behavioral interventions have shown promise, but much is unknown about intervention development and methodology. In this paper, we discuss the process by which investigators can translate behavioral interventions for social media delivery. We present a model that describes the steps and decision points in this process, including the necessary training and reporting requirements. We also discuss issues pertinent to social media-delivered interventions, including cost, scalability, and privacy. Finally, we identify areas of research that are needed to optimize this emerging behavioral intervention modality.

  4. Use of Social Media by Agricultural Undergraduate Students in ...

    African Journals Online (AJOL)

    User

    The study analysed the usage of social media sites by undergraduate agricultural students in ... with friends. Keywords: Social media, Agricultural Undergraduates, Nigeria ..... What we do about social media in tourism? A review. Tourism ...

  5. Social media monitoring: Responsive governance in the shadow of surveillance?

    NARCIS (Netherlands)

    V.J.J.M. Bekkers (Victor); A.R. Edwards (Arthur); D. de Kool (Dennis)

    2013-01-01

    markdownabstract__Abstract__ Social media monitoring is gradually becoming a common practice in public organizations in the Netherlands. The main purposes of social media monitoring are strategic control and responsiveness. Social media monitoring poses normative questions in terms of

  6. Social media usage among health care providers.

    Science.gov (United States)

    Surani, Zoya; Hirani, Rahim; Elias, Anita; Quisenberry, Lauren; Varon, Joseph; Surani, Sara; Surani, Salim

    2017-11-29

    The objective of this study was to evaluate the use of social media among healthcare workers in an attempt to identify how it affects the quality of patient care. An anonymous survey of 35 questions was conducted in South Texas, on 366 healthcare workers. Of the 97% of people who reported owning electronic devices, 87.9% indicated that they used social media. These healthcare workers indicated that they spent approximately 1 h on social media every day. The healthcare workers below the age of 40 were more involved in social media compared to those above 40 (p social media among physicians and nurses was noted to be identical (88% for each group), and both groups encouraged their patients to research their clinical conditions on social media (p social media policy in their hospital compared to nurses (p < 0.05). However, a large proportion of healthcare workers (40%) were unaware of their workplace policy, which could potentially cause a privacy breach of confidential medical information. Further studies are required to evaluate specific effects of these findings on the quality of patient care.

  7. Connecting Corporate and Consumer Social Responsibility Through Social Media Activism

    DEFF Research Database (Denmark)

    Kampf, Constance Elizabeth

    2018-01-01

    To highlight aspects of activism obscured by a focus on legitimacy and ideology, this paper argues that shifting focus from legitimacy and ideology to identity, problem-solving & dialogue is needed to understand emerging forms of Social Media Native Activism that connect Consumer Social...... Responsibility (CnSR) and Corporate Social Responsibility (CSR). Taking this view as a basis for social activism offers a valuable perspective for understanding some emergent forms of social media activism towards business. Two cases of social media ‘native’ social activist organizations working to create...... movements are examined from this problem solving & dialogue-based perspective—Carrotmob, and the Good Guide. These cases represent examples of a post-dialectic frame for understanding how social media can affect approaches to activism....

  8. The social media participation framework: studying the effects of social media on nonprofit communities

    OpenAIRE

    Effing, Robin

    2014-01-01

    Social media could help nonprofit communities to organize their communication with their members in new and innovative ways. This could contribute to sustaining or improving the participation of members within these communities. Yet little is known of how to measure and understand the offline community effects of social media use. Therefore, the main question of this study is: “How does the use of social media by members of nonprofit communities affect their offline participation?” The Social...

  9. SOCIAL MEDIA AND CLASSROOM ENGAGEMENT: STUDENTS’ PERCEPTION

    Directory of Open Access Journals (Sweden)

    Malissa Maria Mahmud

    2016-12-01

    Full Text Available Over the course of the last 15 years or so, social media have shown many facets—from connecting people on a global-scale, to penetrating aspects of lives which otherwise might have remained private or limited to a small audience. In the realm of education, social media have also begun to infiltrate the academic world by influencing and shaping students’ perceptions and influencing learning engagement. With millions of students and teachers simultaneously active on social networks, it is significant to observe how the media could influence student-teacher classroom interactions as well as their online communications. Some studies have documented that teachers who disclosed information about themselves on social media were perceived as more credible by students because they were regarded as more relatable. Moreover, students’ stereotyping beliefs and attitudes towards teachers also come into play when formulating perceptions about teachers on social media. For instance, their communications with teachers are often formal and impersonal on social media, as teachers are viewed as authoritative figures. Consequently, students’ perceptions towards teachers would have a significant repercussion on their interpersonal relationships, which in turn impacts students’ motivation and learning engagement. Thus, this research was conducted to establish preliminary findings whether social media shape students’ perceptions and whether these ramifications would result in positive or negative learning engagement. Consequently, the results indicate that students are more susceptible towards teachers who are active on social media because they are perceived as being more akin to a “real person” who can easily be reached for immediate classroom information and instructions. Such accessibilities via social media enable learning processes to be less contrived by just the physical classroom settings.

  10. Social media for non-profit organizations in Vietnam

    OpenAIRE

    Nguyen, Thy

    2016-01-01

    The thesis presents about social media in general and social media for non-profit organizations in Vietnam in particular. The writer wanted to explore the disadvantages that non-profits in Vietnam face when using social media and search for recommendations which helps them to use it more efficiently. In the theoretic part, core concepts related to social media were introduced, namely, definition of social media, its types, the popular platforms, situation of social media in Vietnam, pros...

  11. Reviewing social media use by clinicians.

    Science.gov (United States)

    von Muhlen, Marcio; Ohno-Machado, Lucila

    2012-01-01

    Adoption studies of social media use by clinicians were systematically reviewed, up to July 26th, 2011, to determine the extent of adoption and highlight trends in institutional responses. This search led to 370 articles, of which 50 were selected for review, including 15 adoption surveys. The definition of social media is evolving rapidly; the authors define it broadly to include social networks and group-curated reference sites such as Wikipedia. Facebook accounts are very common among health science students (64-96%) and less so for professional clinicians (13-47%). Adoption rates have increased sharply in the past 4 years. Wikipedia is widely used as a reference tool. Attempts at incorporating social media into clinical training have met with mixed success. Posting of unprofessional content and breaches of patient confidentiality, especially by students, are not uncommon and have prompted calls for social media guidelines.

  12. Social Media Guidelines and the News Paradigm

    DEFF Research Database (Denmark)

    Blumell, Lindsey; Hellmueller, Lea; Etter, Michael

    Social network use continues to increase in the majority of regions around the world, with a global increase of 17.6% in 2012, and another projected 12.6% in 2014 (digital.org, 2014). Social media have also been incorporated into daily routines of American journalists, with 53.8% reporting...... that they use microblogs like Twitter on a regular basis to both gather and disseminate information (Willnat & Weaver, 2014). The aim of this study is to investigate how social media, more specifically, social media guidelines, implemented at the organizational level intercede with journalism practices...... and if these guidelines challenge the news paradigm. While using social media have been a “loop-hole” of sorts to disseminating political information in countries that have strong censorship (the Arab Spring being a premiere example, Eltantawy & Wiest, 2011; Lotan, Graeff, Ananny, Gaffney, & Pearce, 2011), journalists...

  13. The European Public on Social Media

    DEFF Research Database (Denmark)

    Tarta, Ancuta-Gabriela

    This study explorers the European public on social media by discussing the case of communicative interactions taking place on the official Facebook page of the European Parliament. Based on the theoretical framework conceptualizing the public and the public sphere on social network sites, the study...... examines the European social media public from two perspectives. The first is a top-down, institutional perspective of European Parliament, based on a case-study approach to the way this European institution constructs and addresses the public through its social media communication. The second is a bottom......-up perspective of the public of social media users, informed by a content analysis of Facebook comments and a discourse analysis of live chat interactions with Members of the European Parliament. Results confirm a discursive potential of the Facebook public of users. In the case of the Facebook comment threads...

  14. Social Media Marketing Strategy for Warere Hotels

    OpenAIRE

    Varakas, Essi

    2017-01-01

    Social media has become a huge part of the people to people communication, which also reaches out to the business world. Social media can be a very effective marketing channel, especially in hospitality business, where the image marketing is one of the core objects. Nowadays people don’t follow the traditional way of marketing the same way as for example 10 years ago. With right actions in social media channels, the company can gain a lot of visibility, therefor it’s important to plan the ...

  15. Impact of social media in sports marketing

    OpenAIRE

    Gadiraju, Gaurav Kumar

    2016-01-01

    JEL: M1 - Business Administration; M31 – Marketing; M37 - Advertising The purpose of this research is to evaluate the impact of social media in the field of sports marketing. This is carried out through an in-depth analysis on sports marketing and the rising popularity of social media marketing for sports brands in the world. One such brand is Nike, Inc. This company has shifted its focus to digital marketing. As social media marketing started to explode, the traditional marketing methods ...

  16. Using Social Media to Support Clinical Education.

    Science.gov (United States)

    Jackson, Jennifer

    2017-12-01

    Social media has been used increasingly as part of nursing education. Nurse educators at a large, multisite teaching hospital used social media to support clinical teaching. A series of educational images was created by nurse educators and shared across Facebook, Twitter, and Instagram. This campaign coincided with in-unit clinical education. Nurse educators can consider using social media as an adjunct to clinical teaching, especially in large hospital settings. J Contin Educ Nurs. 2017;48(12):541-542. Copyright 2017, SLACK Incorporated.

  17. Social Media and Physicians’ Online Identity Crisis

    OpenAIRE

    DeCamp, Matthew; Koenig, Thomas W.; Chisolm, Margaret S.

    2013-01-01

    Physicians are increasingly counted among Face-book’s 1 billion users and Twitter’s 500 million members. Beyond these social media platforms, other innovative social media tools are being used in medical practice, including for online consultation,1 in the conduct of clinical research,2 and in medical school curricula.3 Social media content is brief, characterized as “many-to-many” communication, and able to spread rapidly across the Internet beyond a person’s control. These and other feature...

  18. Local Election Campaign in Social Media

    DEFF Research Database (Denmark)

    Bock Segaard, Signe; Agger Nielsen, Jeppe

    candidates, content registration of local blogs, and log file data of local blogs through Google Analytics). In contrast to the democratic vision for social media the analysis demonstrates that the election blogs primarily are used by those who are most politically active in advance. The analysis also shows...... and their actual behavior in social media. The experiences from the Norwegian local elections indicate that the usage of social media has not yet constituted a vital democratic frontier. The myth that the “tone" in online debates always is hard, concise and person fixed has also been disproved....

  19. Computer Security: Social Media - Dos and Don’ts

    CERN Multimedia

    Computer Security Team

    2014-01-01

    Do you blog frequently? Send tweets about what you've done? Keep a lively Facebook profile? Comment regularly on interactive forums? Many of us do.    "Social media", i.e. Twitter, Facebook, public blogs, interactive forums and public commenting functions on websites, are widely used for sharing information, outreach and contact with the world. While you can make use of social media for many different purposes, the lines between private and public, personal and professional are often blurred. Consequently, it is often difficult to get the balance right. As a social animal, you want to be frank, open and communicative and share your knowledge, experiences, opinions, feelings and life with your peers. On the other hand, while working at or for CERN, you cannot act in the void but have to respect CERN’s Code of Conduct, CERN’s Computing Rules and, for CERN personnel, the Staff Rules and Regulations. Therefore, if your posts include mention ...

  20. The Duality of Social Media in Tourism

    Directory of Open Access Journals (Sweden)

    Irina Maiorescu

    2014-11-01

    Full Text Available Today’s technologies offer many opportunities for communication and for developing the social, political and economic environments. Social media is one of the channels highly used for personal and business communication in our informational society. However, the various facets of the social media may not be employed in the same manner for the needs of the individual as they are for the needs of the businesses aiming to develop in the tourism sector. This paper aims to identify which of the social media platforms are appropriate for being used for personal purposes and which are more suitable for developing a business in tourism, amongst the users of social media. The paper bases its conclusions on a survey applied on a sample of Romanian young people (18 – 35 years old involved in tourism business environment, as according to research in the field such as Lenhart, Purcell, Smith and Zichur (2010 and Cabral (2011 this is the most active segment in social media. The findings presented in the paper result from the analysis of the survey responses and they indicate that all four types of social media platforms taken into account: social networks, blogs, micro-blogs and video file sharing platforms are used for both personal and business purposes. However, inside each of the four types of platforms surveyed there were noticed certain preferences, from the point of view of users’ interests in communication: personal purpose communication or business in tourism purpose communication.

  1. New Media and Leadership: Social Media and Open Organizational Communication

    Directory of Open Access Journals (Sweden)

    Viorica Pauș

    2013-05-01

    Full Text Available This paper aims to identify and analyze the extent to which new media have penetrated the Romanian organizations’ internal communication and have influenced the leadership. We intend also to consider how social media becomes a tool for organizational communication and contributes to the creation of a new kind of leadership associated with open communication. We start from the premise that new media and social media can contribute to the leader’s mission to create around him a vision and makes others to share this vision. In terms of open communication, the external image of organization reflects, in part, leadership practices within the organization. It is about the exercise of the shared collective leadership (Don Tapscott, 1996 that should strengthen the organization position.

  2. Social Media, Delinguistification and Colonization of Lifeworld

    Directory of Open Access Journals (Sweden)

    Rob Heyman

    2015-12-01

    Full Text Available The article critically investigates, from an interdisciplinary perspective, how the current evolution of social media—like social network sites—interferes with the balance between private, commercial, and public space. We build on the concepts of lifeworld and systems, developed in Habermas’ theory of communicative action. The discussion is supported and enriched by the work of Feenberg and van Dijck, integrating insights from Science and Technology Studies and media studies. Technology philosopher and critical Science and Technology Studies scholar Feenberg introduces technology as a steering “medium” that delinguistifies and possibly colonizes the lifeworld by reinterpreting media sociological perspectives of Habermas, Marcuse, Latour, and Callon. In a similar way, media scholar van Dijck analyses the transition from human connectedness to automated connectivity in the context of social media. We then illustrate the delinguistification and the colonization of lifeworld with a systematic analysis of the contingent evolution of Facebook as one particular case in social media. We focus on three specific artifacts in Facebook, framed as obligatory passage points: EdgeRank, Sponsored Stories, and Gatekeeper. Each of them gives an idea how the private space is subsumed under the commercial space and how the colonization reconfigures the public space in social media like Facebook. In this sense, we complement the political economy analysis of prosumer commodity with the action-theoretical autonomist approach of immaterial labor, highlighting new potential threats of the current social media development.

  3. Social media and (dis)connectivity

    DEFF Research Database (Denmark)

    Tække, Jesper

    The paper discuss the relation between media of communication and societal (dis)connectivity. The question is how communication media provide society with different possibilities for (dis)connectivity in different historical media societies. The paper draws on Luhmann’s theory of social systems...... for social systems to develop structures with new forms of communicative connections. Even though society only is possible because of communication media and gets new possibilities for the formation of new structures providing it with new connection possibilities, in the beginning a new communication medium....... In the present society we also see signs of new dis-connectivity, i.e. fake news, political polarization, and economic and democratic inequality. In the final section the paper analyse such problems triggered by digital media. Also the paper point out some new possibilities triggered by the acquisition of social...

  4. Porting Social Media Contributions with SIOC

    Science.gov (United States)

    Bojars, Uldis; Breslin, John G.; Decker, Stefan

    Social media sites, including social networking sites, have captured the attention of millions of users as well as billions of dollars in investment and acquisition. To better enable a user's access to multiple sites, portability between social media sites is required in terms of both (1) the personal profiles and friend networks and (2) a user's content objects expressed on each site. This requires representation mechanisms to interconnect both people and objects on the Web in an interoperable, extensible way. The Semantic Web provides the required representation mechanisms for portability between social media sites: it links people and objects to record and represent the heterogeneous ties that bind each to the other. The FOAF (Friend-of-a-Friend) initiative provides a solution to the first requirement, and this paper discusses how the SIOC (Semantically-Interlinked Online Communities) project can address the latter. By using agreed-upon Semantic Web formats like FOAF and SIOC to describe people, content objects, and the connections that bind them together, social media sites can interoperate and provide portable data by appealing to some common semantics. In this paper, we will discuss the application of Semantic Web technology to enhance current social media sites with semantics and to address issues with portability between social media sites. It has been shown that social media sites can serve as rich data sources for SIOC-based applications such as the SIOC Browser, but in the other direction, we will now show how SIOC data can be used to represent and port the diverse social media contributions (SMCs) made by users on heterogeneous sites.

  5. Using social media for disaster emergency management

    Science.gov (United States)

    Wang, Y. D.; Wang, T.; Ye, X. Y.; Zhu, J. Q.; Lee, J.

    2016-06-01

    Social media have become a universal phenomenon in our society (Wang et al., 2012). As a new data source, social media have been widely used in knowledge discovery in fields related to health (Jackson et al., 2014), human behaviour (Lee, 2014), social influence (Hong, 2013), and market analysis (Hanna et al., 2011). In this paper, we report a case study of the 2012 Beijing Rainstorm to investigate how emergency information was timely distributed using social media during emergency events. We present a classification and location model for social media text streams during emergency events. This model classifies social media text streams based on their topical contents. Integrated with a trend analysis, we show how Sina-Weibo fluctuated during emergency events. Using a spatial statistical analysis method, we found that the distribution patterns of Sina-Weibo were related to the emergency events but varied among different topics. This study helps us to better understand emergency events so that decision-makers can act on emergencies in a timely manner. In addition, this paper presents the tools, methods, and models developed in this study that can be used to work with text streams from social media in the context of disaster management.

  6. Theories of Social Media: Philosophical Foundations

    Directory of Open Access Journals (Sweden)

    Jiayin Qi

    2018-02-01

    Full Text Available Although many different views of social media coexist in the field of information systems (IS, such theories are usually not introduced in a consistent framework based on philosophical foundations. This paper introduces the dimensions of lifeworld and consideration of others. The concept of lifeworld includes Descartes’ rationality and Heidegger’s historicity, and consideration of others is based on instrumentalism and Heidegger’s “being-with.” These philosophical foundations elaborate a framework where different archetypal theories applied to social media may be compared: Goffman’s presentation of self, Bourdieu’s social capital, Sartre’s existential project, and Heidegger’s “shared-world.” While Goffman has become a frequent reference in social media, the three other references are innovative in IS research. The concepts of these four theories of social media are compared with empirical findings in IS literature. While some of these concepts match the empirical findings, some other concepts have not yet been investigated in the use of social media, suggesting future research directions. Keywords: Social media, Lifeworld, Consideration of others, Rationality, Historicity, Instrumentalism, Being-with, Presentation of self

  7. Influence of social media on Ghanaian youths: Implications for ...

    African Journals Online (AJOL)

    This paper therefore, highlights the nature of social media, uses of social media in Ghana, theoretical framework on social interactions and influence of social media on Ghanaian youths. It also identifies various ways by which counsellors could intervene to assist youths to make effective use of social media and avoid the ...

  8. Task Characteristics, Managerial Socialization, and Media Selection.

    Science.gov (United States)

    Donabedian, Bairj; McKinnon, Sharon M.; Bruns, William J., Jr.

    1998-01-01

    Questions why managers choose one communication medium in preference to another. Proposes a role for social factors in media selection. Finds, employing a large field-collected sample, strong support for Information Richness Theory, a rational-choice model connecting managers' media choice to task characteristics like variety and analyzability.…

  9. Sport, public relations and social media

    OpenAIRE

    Boyle, Raymond; Haynes, Richard

    2014-01-01

    This chapter examines the disruptive nature of social media as it alters the relationship between sports journalism and public relations. It looks at some key examples and argues that while much is changing, some aspects of the relationship between the media and sports also remain constant.

  10. Strategically using social media to communicate research

    OpenAIRE

    Rummer, Jodie; Darling, Emily

    2015-01-01

    This was a presentation given to PhD/doctoral candidates at James Cook University introducing them to developing an online presence/identity and strategically using social media to communicate their research and network within their professional communities.

  11. HMSRP Hawaiian Monk Seals on Social Media

    Data.gov (United States)

    National Oceanic and Atmospheric Administration, Department of Commerce — As social media platforms develop, they potentially provide valuable information for wildlife researchers and managers. NOAA’s Hawaiian Monk Seal Research Program...

  12. Social Media Officer | IDRC - International Development Research ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    ... and issues and reviews them with Chief and other Communciations management. Advises senior management on recommended approaches and potential ... all social media platforms for IDRC; and, ensures timeliness and quality of all ...

  13. SPONSORING, BRAND VALUE AND SOCIAL MEDIA

    Directory of Open Access Journals (Sweden)

    Alexander Zauner

    2012-10-01

    Full Text Available The increasing involvement of individuals in social media over the past decade has enabled firms to pursue new avenues in communication and sponsoring activities. Besides general research on either social media or sponsoring, questions regarding the consequences of a joint activity (sponsoring activities in social media remain unexplored. Hence, the present study analyses whether the perceived image of the brand and the celebrity endorser credibility of a top sports team influence the perceived brand value of the sponsoring firm in a social media setting. Moreover, these effects are compared between existing customers and non-customers of the sponsoring firm. Interestingly, perceived celebrity endorser credibility plays no role in forming brand value perceptions in the case of the existing customers. Implications for marketing theory and practice are derived.

  14. A Social Media Framework of Cultural Museums

    Directory of Open Access Journals (Sweden)

    Gökçe ÖZDEMİR

    2017-12-01

    Full Text Available Museums are regarded as cultural products and the core attractions of a destination that offer cultural, historical and artistic possessions for locals as well as tourists. Technological developments in communication have also contributed to the museum pre-, onsite and postexperience of visitors. Thereby, social media enables the museums to extend their networks also on an international basis with up-to-date and credible information about current researches, special events, new exhibitions, excavations in process, and promotional activities. In this sense, this study demonstrates how social media is used by the museums through a research about the Facebook accounts of 10 well-known international museums. Thus, a 32-category framework is created based on the performances of each social media account eventually, this research provides insights into creation of an effective social media account with the emphasis on certain categories’ role to draw and maintain the interest of followers.

  15. Building Library Community Through Social Media

    Directory of Open Access Journals (Sweden)

    Scott Woodward Hazard Young

    2015-03-01

    Full Text Available In this article academic librarians present and analyze a model for community building through social media. Findings demonstrate the importance of strategy and interactivity via social media for generating new connections with library users. Details of this research include successful guidelines for building community and developing engagement online with social media. By applying intentional social media practices, the researchers’ Twitter user community grew 100 percent in one year, with a corresponding 275 percent increase in user interactions. Using a community analysis approach, this research demonstrates that the principles of personality and interactivity can lead to community formation for targeted user groups. Discussion includes the strategies and research approaches that were employed to build, study, and understand user community, including user type analysis and action-object mapping. From this research a picture of the library as a member of an active academic community comes into focus.

  16. How social media moves New York.

    Science.gov (United States)

    2012-12-01

    Social media networks are valuable tools for the public outreach needs of transportation providers: they are free, instantaneous, reach large numbers : of people simultaneously, and allow for sideline discussions. When transportation providers are tr...

  17. Governments’ Social Media Use for External Collaboration

    DEFF Research Database (Denmark)

    Wang, Cancan; Medaglia, Rony

    2017-01-01

    Purpose: As social media technologies permeate public life, the current forms of collaboration between government and non-government stakeholders are changing. The purpose of this paper is to investigate how social media use reconfigures the organizing practices around such collaboration. A case...... study of a collaborative e-government project showcases how emergent organizing practices through external social media differ from existing ones along the dimensions of time, task, team, and transition. Design/methodology/approach: This paper presents a case study of a collaborative e......-government project on open data, organized by Shanghai Municipality, local businesses, universities, and NGOs, using an external social media platform, WeChat. Adopting the theoretical lens of temporary organization, the paper identifies the key aspects of change emerged in the organizing practices...

  18. Social Media: Challenges and Concerns for Families.

    Science.gov (United States)

    O'Keeffe, Gwenn Schurgin

    2016-10-01

    This article explores the impact of social media on child development and family health. Why do we allow our children to use social media sites before their privacy policies allow? Why do we let them lie about their ages to use these sites? What is it about technology that lets us bend these rules in a way we would never do in the unplugged world? Gaining insight into the answers to these questions and what is positive and negative about social media and the digital world allows us to talk to families about this world, allay their concerns, and keep children of all age safe when using social media. Copyright © 2016 Elsevier Inc. All rights reserved.

  19. OPEN INNOVATION PROCESSES IN SOCIAL MEDIA PLATFORMS

    OpenAIRE

    Yang, Yang

    2013-01-01

    Innovation power has becomes to the priority concern for many enterprises. Open innovation, which acts as a new innovation method, is now applied in many companies due to its unique advantages. On the other hand, social media platforms have been widely accepted by public and it shares an immeasurable business resources. Based on those facts, there must be space to link social media and open innovation together to achieve win-win. The objective was to research the important factors for op...

  20. Person Recognition in Social Media Photos

    OpenAIRE

    Oh, Seong Joon; Benenson, Rodrigo; Fritz, Mario; Schiele, Bernt

    2017-01-01

    People nowadays share large parts of their personal lives through social media. Being able to automatically recognise people in personal photos may greatly enhance user convenience by easing photo album organisation. For human identification task, however, traditional focus of computer vision has been face recognition and pedestrian re-identification. Person recognition in social media photos sets new challenges for computer vision, including non-cooperative subjects (e.g. backward viewpoints...

  1. The OER FLOW and social media

    OpenAIRE

    Okada, Alexandra; Leslie, Scott

    2012-01-01

    This presentation introduces some strategies for producing, sharing and reusing OER through the OER Flow and social media. The aim of this investigation is to identify how colearners can apply the OER Flow and social media to make the production and adaptation processes of OER more explicit for anyone in the community to contribute. This work analyses, therefore, the interactions of “COLEARN” – an open community of research in collaborative learning technologies – who created and remixed dive...

  2. Evaluating a Passive Social Media Citizensourcing Innovation

    OpenAIRE

    Loukis , Euripidis; Charalabidis , Yannis; Androutsopoulou , Aggeliki

    2015-01-01

    Part 4: Application Areas and Evaluation; International audience; Governments initially used social media mainly in order to disseminate information to the public about their activities, services, policies and plans. Then they started using social media also in order to collect from citizens useful information, knowledge, opinions and ideas concerning the problems and needs of modern societies and more recently in order to apply crowdsourcing ideas in the public sector context and promote ‘ci...

  3. Topics, Events, Stories in Social Media

    OpenAIRE

    Hua, Ting

    2018-01-01

    The rise of big data, especially social media data (e.g., Twitter, Facebook, Youtube), gives new opportunities to the understanding of human behavior. Consequently, novel computing methods for mining patterns in social media data are therefore desired. Through applying these approaches, it has become possible to aggregate public available data to capture triggers underlying events, detect on-going trends, and forecast future happenings. This thesis focuses on developing methods...

  4. Qualitative and Mixed Methods Social Media Research

    OpenAIRE

    Chareen L. Snelson

    2016-01-01

    Social media technologies have attracted substantial attention among many types of users including researchers who have published studies for several years. This article presents an overview of trends in qualitative and mixed methods social media research literature published from 2007 through 2013. A collection of 229 qualitative studies were identified through a systematic literature review process. A subset of 55 of these articles report studies involving a combination of qualitative and q...

  5. Social Media Marketing Plan for Lakeside Cafe

    OpenAIRE

    Saari, Mona

    2017-01-01

    The principles of marketing have always been about connecting with consumers at the right place at the right time. Nowadays that means meeting them where they are spending a lot of their time already: online. Engaging with brands has become a part of the buyer decision process. Social media effects consumers’ decisions to purchase more than ever before. This thesis aimed to create a social media marketing plan for a Finnish tourism company called Lakeside Cafe. The plan was based on the SOSTA...

  6. Social Media strategy for the ATLAS experiment

    CERN Document Server

    AUTHOR|(INSPIRE)INSPIRE-00304438; The ATLAS collaboration; Goldfarb, Steven; Shaw, Kate; Thais, Savannah Jennifer

    2016-01-01

    The ATLAS collaboration uses various social media platforms primarily as a method to communicate the research and achievements of the collaboration to a wider public audience. The strategy to achieve this goal is presented, with an analysis of the effectiveness as a function of certain factors. A specific focus on the social media approach during the LHC Run II time period in 2015 is explored.

  7. The challenges of introducing internal social media

    DEFF Research Database (Denmark)

    Madsen, Vibeke Thøis

    2017-01-01

    Purpose – The purpose of this paper is to explore the challenges associated with introducing internal social media (ISM) into organizations in order to help them reap the benefits of coworker communication on ISM. Design/methodology/approach – The paper is based on an exploratory study in ten...... facilitators and sense-givers. Keywords Organizational communication, Internal communication, Coworker, Internal social media Paper type Research paper...

  8. Use of social media by airports

    OpenAIRE

    Halpern, Nigel

    2012-01-01

    Purpose: This study investigates use of social media by airports according to geographical location of the airport, airport size, and airport ownership and operation. Design/methodology/approach: The study is based on a content analysis of airport websites. The sample consists of 1559 airports worldwide that are members of Airports Council International (ACI). Findings: Almost one-fifth of airports use at least one type of social media; 13% use Facebook, 12% use Twitter, 7% use LinkedIn...

  9. Social media use by orthodontic patients.

    Science.gov (United States)

    Henzell, M; Knight, A; Antoun, J S; Farella, M

    2013-12-01

    Internet-based social media sites have recently surged in popularity and are often used to share thoughts and seek support about health issues. The aim of this study was to investigate how orthodontic patients use Internet-based social media sites to share their treatment-related experiences and attitudes towards braces. A secondary objective was to investigate whether an online or mobile application would be considered helpful in improving co-operation with the use of orthodontic appliances. Patients visiting the orthodontic clinic at the University of Otago were asked to participate in a cross-sectional survey that sought details of their Internet-based social media use and their thoughts about the development of a reminder application. The sample comprised 130 orthodontic patients, with a mean age of 17.2 (SD 6.9) and a nearly equal sex distribution (52.3% were female). Internet-based social media sites were used by 80.8%, with Facebook being the most popular. Some 13.3% of the sample had posted comments about braces on these social media sites. Only 6.7% had considered obtaining information about orthodontic treatment from Internet-based social media sites, with the majority (81%) preferring to seek this information directly from their orthodontist. Nearly two-thirds of those who had difficulty remembering to wear their orthodontic appliances reported that a reminder application on their phone would be beneficial. A large proportion of orthodontic patients use Internet-based social media sites, although only a few currently use them to post about treatment-related topics. Social media sites may provide a useful channel of communication for patients seeking support. Further research is needed to evaluate the use of phone reminder applications in orthodontics.

  10. Social Media's New Role in Emergency Management

    Energy Technology Data Exchange (ETDEWEB)

    Ethan Huffman; Sara Prentice

    2008-03-01

    As technology continues to evolve, emergency management organizations must adapt to new ways of responding to the media and public. This paper examines a brief overview of social media's new role in emergency management. This includes definitions of social media, the benefits of utilizing social media, examples of social media being used and finally a discussion of how agencies, such as Department of Energy national laboratories, can begin including social media in their emergency management plans.

  11. Social Media and the Struggle for Society

    Directory of Open Access Journals (Sweden)

    Nancy K. Baym

    2015-04-01

    Full Text Available This piece argues that all communication media are inherently social. The term “social media” emerged at the time that companies began harnessing what people were already doing online, turning socializing into revenue streams for venture capitalists and the people who run internet companies. The paper critiques the conversion of social interaction into wealth for the few and argues that we need to fight for media that help build better societies rather than those that view people as data profiles to be sold to advertisers.

  12. Social media infleunce - a case study of LUSH's social media marketing strategy

    OpenAIRE

    Belowska, Martyna; Løyche, Tanja Blomgaard; Szewczykowska, Karolina; Shore, Jonna Ellinor; Krejci, Kamila

    2017-01-01

    This research project is a case study of LUSH Cosmetics which aims to understand theinfluence in social media on consumers through the social media marketing strategy ofLUSH. This is done by first, explaining the social media marketing strategy of LUSH throughThe Theory of Influence by Robert Cialdini (1984) which has formed the theoreticalframework in this project. Second, an online individual survey has been conducted to deeperunderstand how potential consumers perceive the influence from L...

  13. The adoption of social media and social media marketing by dentists in South Africa.

    Science.gov (United States)

    Snyman, L; Visser, J H

    2014-07-01

    The purpose of the study was to identify and understand social media usage behaviour of dentists in South Africa, in general and in particular as part of their marketing strategy and to consider the potential determinants associated with these behaviours. Dentists who are members of the South African Dental Association were requested to anonymously complete an online questionnaire. Apart from demographic information, respondents were asked to report on their use of social media and their adoption of social media marketing. One-on-one interviews were also conducted with three dentists, to gain a deeper understanding of their adoption of this marketing option. South African dentists have started to embrace social media and 50.2% interact through these channels at least once a day. The most popular social media platforms are GooglePlus and Facebook. Respondents use social media mainly for personal purposes, including staying connected to family and friends.. Only 13.2% of those responding currently use social media as a marketing tool, but the majority (83.5%) predict that such usage will increase in future. Social media marketing is a growing trend and will become more significant in future. Although respondents used social media regularly for personal purposes, most are only now starting to use it as a marketing tool.

  14. The Social Media MBA Your Competitive Edge in Social Media Strategy Development and Delivery

    CERN Document Server

    Holloman, Christer

    2011-01-01

    It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or

  15. Persona Generation from Aggregated Social Media Data

    DEFF Research Database (Denmark)

    Jung, Soon-Gyo; An, Jisun; Kwak, Haewoon

    2017-01-01

    We develop a methodology for persona generation using real time social media data for the distribution of products via online platforms. From a large social media account containing more than 30 million interactions from users from 181 countries engaging with more than 4,200 digital products...... produced by a global media corporation, we demonstrate that our methodology can first identify both distinct and impactful user segments and then create persona descriptions by automatically adding pertinent features, such as names, photos, and personal attributes. We validate our approach by implementing...

  16. Adding value through social media : case Autokiila

    OpenAIRE

    Terinkoski, Topias

    2012-01-01

    Social media has reached wide popularity among people during its short history. It has even displaced forms of traditional media like TV in people’s daily time consumption. Social media has given voice to consumers who are very eager to share their experiences with others. This has created a whole new problem for companies. Companies don’t master customers with ad-vertisements any more but experiences of other consumers have become important aspect on purchase decision-making. Free-flowin...

  17. Digital Media Use and Social Engagement: How Social Media and Smartphone Use Influence Social Activities of College Students.

    Science.gov (United States)

    Kim, Yonghwan; Wang, Yuan; Oh, Jeyoung

    2016-04-01

    Social media and mobile phones have emerged as important platforms for college students' communication activities. This study examined how college students' psychological need to belong is associated with their use of social media and smartphones. In addition, it further investigated the effects of college students' digital media use on their social engagement. Findings revealed that students' need to belong was positively related with their use of social media and smartphones, which could further facilitate their social engagement. Moreover, the relationship between the need to belong and social engagement was mediated by college students' digital media use. This study offers empirical evidence of the positive effects of digital media on social behaviors and contributed to further understanding about the mechanisms by which need to belong leads to social engagement through digital media use.

  18. Social media as a social virtual laboratory

    OpenAIRE

    Granchak, Tetiana

    2015-01-01

    Deals with the potential of social networks for civil society, including its economic foundation, grounded social networking opportunities for a political pressure, realization and protection of individual and group interests.

  19. Food Blogger Instagram: Promotion Through Social Media

    Directory of Open Access Journals (Sweden)

    M. Fariz Syahbani

    2017-04-01

    ABSTRACT Do promotions through food blogger account is the way that is currently being sought after by the culinary business operators to introduce their restaurant. Bloggers have a significant impact of people searching for information through social sites before making a purchase. In other words, the food blogger become a benchmark for people in considering whether or not a restaurant worth visiting. This research aims to determine of promotion through food blogger on social media instagram towards purchase intention of college student in Bandung. This research is a quantitative research. The method used is descriptive - causal. The sampling technique used is a non-probability sample of the type of incidental sampling. The data collection was distributed with questionnaires to 400 respondents who are collage students in Bandung was using instagram and recognizing the phenomenon of food bloggers as media promotion. Data analysis technique used is multiple linear regression analysis. The research results, food blogger promotion through social media on instagram be in good category. Purchase intention of college student at Bandung in good categories. Promotion through food blogger on social media instagram partial effect consisting of context, communication, collaboration and connection to the buying interest of collage students in Bandung and simultaneously influence the buying interest of collage students in Bandung. From this study, it appears that through the instagram as an effective media campaign can provide an explanation and the message delivered effectively and efficiently for displaying a variety of contexts with good multimedia features. Keyword : Promotion, Social Media Marketing, Food Blogger, Purchase Intention

  20. CSR communication through online social media

    Directory of Open Access Journals (Sweden)

    Araceli Castelló-Martínez, Ph.D.

    2012-01-01

    Full Text Available Online social networks such as Facebook and Twitter have become essential channels in business strategies. Corporate Social Responsibility communication faces new challenges in these spaces of the Web 2.0, where companies can interact with users, generate a brand community, increase their visibility, and strengthen their position in the market. This research study aims to analyse the way companies use the major online social media to communicate their Corporate Social Responsibility programmes. The methodology involves the examination of the presence in online social platforms and the online corporate reputation of ten companies/brands. The results show that companies use these spaces as channels for business and advertising communication, but not so much for Corporate Social Responsibility communication, despite these social media offer many possibilities for interaction and dialogue.

  1. Examining the social media in marketing success of the commercial ...

    African Journals Online (AJOL)

    Examining the social media in marketing success of the commercial companies. ... media, reality analysis and social media's direct impact on the marketing of commercial companies. ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

  2. Examining the Social Media in Marketing Success of the ...

    African Journals Online (AJOL)

    pc

    2018-03-05

    Mar 5, 2018 ... Keywords : Social media, Commercial Companies, Marketing,. Media, Marketing ..... motivation that pushed several commercial companies to use the social media .... Ministry of Tourism, April 2012, Egypt. [9] Dinesh Gupta ...

  3. How Social Media Recruitment Influences Organizational Social Responsibility

    Directory of Open Access Journals (Sweden)

    Gabriel-Andrei BREZOIU

    2014-06-01

    Full Text Available More and more employers declare they used or plan to use social media throughout human resources management processes. On one side, it is part of employer branding policy to offer relevant information to people about how it is to work in that organisation, including social media channels. On the other side, these means are really attractive regarding targeting options and reaching a wide range of applicants at a low cost. This paper summarizes the main evolutions of social media use in businesses in general, but also in recruitment, in particular. Moreover, we consider the ethical implications and possible solutions.

  4. Games Are Social/Media(ted)/Technology Too . . .

    OpenAIRE

    Casey O’Donnell; Mia Consalvo

    2015-01-01

    In this manifesto, we argue that social media research needs to take the broader field of game studies in the exploration and understanding of social media. Many of the results, theories, and concepts developed in the study of games has significant implications for the study of all social media. Of course, game studies should be paying attention to social media research too.

  5. A brief measure of social media self-control failure

    NARCIS (Netherlands)

    Du, Jie; van Koningsbruggen, Guido M.; Kerkhof, Peter

    People often fail in controlling their social media use when it conflicts with other goals and obligations. To facilitate research on understanding social media self-control failures, we constructed a brief social media self-control failure (SMSCF)-scale to assess how often social media users give

  6. Using Social Media to Engage and Educate Teen Parents

    Science.gov (United States)

    Allen, Kim; Jolly, Christina; Barnes, Jenna

    2016-01-01

    Employing social media to engage youth in real-time learning is a growing trend. Although the use of social media by youth is increasing, barriers exist for Extension educators wanting to capitalize on youth interest in social media, including a lack of information on how best to employ social media in programming. This article highlights a teen…

  7. Inhaken met sociale media in 60 minuten

    NARCIS (Netherlands)

    Thijs Waardenburg; Komala Mazerant

    2018-01-01

    Met creatieve content die slim inhaakt op actuele gebeurtenissen kun je elke dag nieuwe mensen bereiken. Goedkoper dan adverteren op sociale media, en sympathieker bovendien.Thijs Waardenburg en Komala Mazerant leggen uit hoe je kansrijke inhakers bedenkt en communiceert om je bereik op sociale

  8. Social Media Ethics in English Language Teaching

    Science.gov (United States)

    Blyth, Andrew

    2015-01-01

    Many teachers are increasingly using Social Networking Services (SNS) in their classrooms, which allows for the first time the outside world to peer into students' private learning spaces (Blyth, 2011). However, the adoption of social media has mostly been done without careful consideration of possible ramifications students may suffer.…

  9. Online Social Media in Crisis Events

    Science.gov (United States)

    Palen, Leysia

    2008-01-01

    As social media--which includes blogs, social networking environments, person-to-person and broadcast messaging, and other Web 2.0 applications--becomes more pervasive, their use has significant implications for emergency management practice and policy. Information and communication technology (ICT) enables people--disaster survivors, curious…

  10. Looking for Books in Social Media

    DEFF Research Database (Denmark)

    Koolen, Marijn; Bogers, Toine; Jaap, Kamps

    2015-01-01

    ; potentially complex needs are obscured by the systems’ limitations. In this paper we study explicit information requests in social media, focusing on the rich area of social book search. We analyse a large set of annotated book requests from the LibraryThing discussion forums. We investigate 1...

  11. Enhancing Resilience to Disasters using Social Media

    DEFF Research Database (Denmark)

    Chaniotakis, Emmanouil; Antoniou, Constantinos; Pereira, Francisco Camara

    2017-01-01

    During the last decade, Social Media (SM) have emerged as a prominent trend in social communication, with online platforms such as Facebook and Twitter to conquer the internet space with millions of visitors per day. SM usage generates an astonishing amount of information, which could be used...... for scarcely experienced situations, such as mass convergence and emergency events. This study presents a preliminary exploratory analysis on examining the capacity of Social Media to extract information on individuals choices during evacuation. We collect tweets from the evacuation in Oroville, California USA...

  12. Parents and the media. A study of social differentiation in parental media socialization.

    OpenAIRE

    Notten, N.; Kraaykamp, G.

    2009-01-01

    In this study we analysed the effects of parental social background and family composition on various types of parental media socialization. We employed the Family Survey Dutch Population 1998, 2000 and 2003 (N = 2608), and analysed respondents’ reports of socialization practices in their parental home. Respondents from high-status families report more extensive parental media socialization in all highbrow and guidance activities. In contrast, a parental example of popular television viewing ...

  13. The Use of Social Media Supporting Studying

    Directory of Open Access Journals (Sweden)

    Sebastian Kot

    2017-06-01

    Full Text Available This paper aims to identify the degree to which social media influence or support the learning process among students. The research was complex, involving three international panels, comprising students from Poland, China and Romania. Although intercultural differences between the three countries are evident, the attitudes and perceptions of the usefulness of social media in learning activities tend to be homogeneous, revealing not just the extensive use of this worldwide phenomenon amongst young people, but also its significance. Social media have impacted greatly on the way people relate, both positively and negatively. This research focuses on the analysis of the use of social networking in the process of training and self-training in youth education.

  14. Social Media Use & Political engagement in Denmark

    DEFF Research Database (Denmark)

    Mahnke, Martina; Schwartz, Sander Andreas; Rossi, Luca

    2016-01-01

    . » Younger Danes are more active and present on social media platforms than older generations. The generation between 20 and 39 years is most likely to use Facebook in order to discuss politics with strangers. » When specifically looking at how users understand their communication on Facebook, it turns out...... that many of them view their communication as private. Especially the social network Facebook is used for private communication, e.g. exchanging messages with close friends and family. » In general, it is not very common for Danish citizens to actively engage in political debates online with strangers......Main findings of the survey » Social media use is a daily practice in Denmark, however, frequency and type of use differ greatly. » Danes use social media primarily to read content; it is less frequently used for producing original content or for interacting with content produced by others...

  15. Frames and metaphors on social media

    DEFF Research Database (Denmark)

    Holmgreen, Lise-Lotte

    The role of social media in giving voice to public opinion is impossible to ignore. Increasingly, platforms such as Facebook and Twitter are used for the mobilisation of action against public figures, corporations and organisations which have attracted negative public attention. For the social...... actors suffering this treatment, such actions may have devastating consequences.While previous studies have demonstrated that this mobilisation is in part the result of the real-time nature of social media, which allows for ‘rapid mass self-communication’ (Van der Meer & Verhoeven 2013) and the instant...... the conceptual grounding of frames in instances of organisational and personal action that is deemed reproachful on social media. By examining a corpus of entries posted on Facebook in connection with two major organisational crises, the study confirms previous findings and demonstrates that the strength...

  16. Media framing and social movements

    NARCIS (Netherlands)

    Vliegenthart, R.; Snow, D.A.; Della Porta, D.; Klandermans, B.; McAdam, D.

    2013-01-01

    In their study of media content, mass communication scholars commonly rely on Entman's (1993: 52) definition of framing: "[selecting] some aspects of a perceived reality and make them more salient in a communicating text, in such a way as to promote a particular problem definition, causal

  17. Identifying Social Satisfaction from Social Media

    OpenAIRE

    Bai, Shuotian; Gao, Rui; Hao, Bibo; Yuan, Sha; Zhu, Tingshao

    2014-01-01

    We demonstrate the critical need to identify social situation and instability factors by acquiring public social satisfaction in this research. However, subject to the large amount of manual work cost in subject recruitment and data processing, conventional self-reported method cannot be implemented in real time or applied in large scale investigation. To solve the problem, this paper proposed an approach to predict users' social satisfaction, especially for the economy-related satisfaction b...

  18. Enriching Higher Education with Social Media: Development and Evaluation of a Social Media Toolkit

    Science.gov (United States)

    Gülbahar, Yasemin; Rapp, Christian; Kilis, Selcan; Sitnikova, Anna

    2017-01-01

    While ubiquitous in everyday use, in reality, social media usage within higher education teaching has expanded quite slowly. Analysis of social media usage of students and instructors for teaching, learning, and research purposes across four countries (Russia, Turkey, Germany, and Switzerland) showed that many higher education instructors actively…

  19. Measuring social media activities of Dutch museums. : Developing a social media monitor.

    NARCIS (Netherlands)

    Rogier Brussee; Drs Erik Hekman; Thijs Waardenburg

    2014-01-01

    In this paper we discuss the general approach and choices we made in developing a prototype of a social media monitor. The main goal of the museum monitor is to offer museum professionals and researchers better insight in the effects of their own social media usage and compare this with other actors

  20. Composing Focus: Shaping Temporal, Social, Media, Social Media, and Attentional Environments

    Science.gov (United States)

    Fife, Jane

    2017-01-01

    Writers must learn to control factors that influence the ability to focus, especially in what some call a culture of distraction. In our efforts to promote metacognition and flexible writing processes, writing teachers need to engage students in study and discussion of factors in our temporal, social, media, social media, and attentional…

  1. Social Media & Consumer Insights: Waarom zagen we 5 jaar geleden social media niet aankomen?

    NARCIS (Netherlands)

    A. Cox

    2011-01-01

    full text via link. Wat zijn de ontwikkelingen in social media research, naar wie luisteren we nu eigenlijk in social media, wie is de werkelijke innovator en wie is de werkelijke deler, en wat kunnen merken met klantervaringen? Anita Cox (Insights Director) trapt af met de vraag: Waarom zagen we

  2. A Social Media Practicum: An Action-Learning Approach to Social Media Marketing and Analytics

    Science.gov (United States)

    Atwong, Catherine T.

    2015-01-01

    To prepare students for the rapidly evolving field of digital marketing, which requires more and more technical skills every year, a social media practicum creates a learning environment in which students can apply marketing principles and become ready for collaborative work in social media marketing and analytics. Using student newspapers as…

  3. The Social Media Indicator 2 : Towards a Software Tool for Measuring the Influence of Social Media

    NARCIS (Netherlands)

    Withaar, Robin J.; Ribeiro, Gabriella F.; Effing, Robin

    2013-01-01

    Influence measurement regarding social media has gained importance. This paper introduces a matrix which is a framework to measure the influence of social media by individual users. This matrix comprises the metrics to measure personal influence for Facebook, Twitter, LinkedIn, YouTube and Google+.

  4. #SocialMedia, Advancement, and Fundraising in Education. [Fourth Annual Survey of Social Media in Advancement

    Science.gov (United States)

    Slover-Linett, Cheryl; Stoner, Michael

    2013-01-01

    This white paper reports on findings from the fourth survey of social media in advancement, conducted in January and February, 2013 by the Council for Advancement and Support of Education (CASE), Huron Education, and mStoner. The survey was taken by more than 1,000 CASE members. Featured are six case studies on the effective use of social media in…

  5. Social media news patterns : An international overview of frequently used social media news patterns

    NARCIS (Netherlands)

    Merja Drake; Vera Gaikhorst; Sjoerd de Vries

    2014-01-01

    Wereldwijd onderzoek: Hoe gebruiken nieuwsmedia social media? Jongeren lezen geen krant meer, ze kijken op hun smartphone die ze altijd bij de hand hebben. Binnen het lectoraat social media en reputatiemanagement van NHL hogeschool te Leeuwarden heeft een groep internationale studenten in 12 landen

  6. Social Media Marketing in a Small Business: A Case Study

    OpenAIRE

    Cox, Sarah

    2012-01-01

    In today’s social media driven environment, it is essential that small businesses understand Facebook, Twitter, and the strategies behind using social media for growing their business. Unfortunately, many small businesses do not have a strategy when they begin using social media. The purpose of this study is to understand how the owner of a small business, recognized for using social media to grow the business, uses social media to engage consumers. A case study is presented, followed by an i...

  7. Impact of Social Media Applications on Small Business Entrepreneurs

    OpenAIRE

    Malik Shahzad Shabbir; Muhammad Saarim Ghazi; Atta Rasool Mehmood

    2016-01-01

    The main objective of this paper is to investigate the impact of social media applications on small business entrepreneurs. It also examines how small business owners are motivated to use social media applications. Social media has completely transformed the way businesses are done. Social media applications in the present time have become the most efficient and effective tool for small business entrepreneurs, and normally all small businesses use social media platforms for the advertising an...

  8. Social Media: Support for Survivors and Young Adults With Cancer.

    Science.gov (United States)

    Walton, AnnMarie L; Albrecht, Tara A; Lux, Lauren; Judge Santacroce, Sheila

    2017-10-01

    Social media use is ubiquitous among young adults. Young adults with cancer must make important decisions about where, what, and how to share information on social media. Oncology nurses are in a unique position to start conversations about the risks and benefits of social media use. This column aims to review a variety of social media platforms that may be used by young adults with cancer and provide guidance to nurses on initiating open dialogue with young adults about social media usage. 
.

  9. Conversations with the community: the Methodist Hospital System's experience with social media.

    Science.gov (United States)

    Angelle, Denny; Rose, Clare L

    2011-01-01

    The Methodist Hospital System has maintained a social media presence on Facebook, Twitter, and YouTube since 2009. After initial unofficial excursions into the world of social media, we discovered that social media can be a useful tool to extend a conversation with our patients and the community at large and share our hospital's culture with a larger base of like-minded people. But with this new power comes a heightened responsibility--platforms that can potentially reach millions of viewers and readers also provide a potential for misuse that can jeopardize patient privacy and place hospitals at risk. Because of their unique restrictions, even hospitals that use the tools regularly have much left to learn about social media. With constant monitoring and stewardship and a commitment to educating staff, hospitals can effectively use social media tools for marketing and education.

  10. What's your personal social media strategy?

    Science.gov (United States)

    Dutta, Soumitra

    2010-11-01

    Social media are changing the way we do business and how leaders are perceived, from the shop floor to the CEO suite. But whereas the best businesses are creating comprehensive strategies in thi area, research suggests that few corporate Leaders have a social media presence--say, a Facebook or Linked in of page--and that those do don't use it strategically. Today's leaders must embrace social media for three reasons, First, they provide a low-cost, highly accessible platform on which to build your personal brand, communicating who you are both within and outside your company. Second, they allow you to engage rapidly and simultaneously with peers, employees, customers, and the broader public--in order to leverage relationships, show commitment to a cause, and demonstrate a capacity for reflection. Third, they give you an opportunity to learn from instant information and unvarnished feedback. To formulate your personal social media strategy, it helps to clarify your goals (personal, professional, or both), desired audience (private or public), and resources (can you justify using your company's?). You must also consider the risks of maintaining a large number of connections and of sharing content online. Active participation in social media can be a powerful tool--the difference between leading effectively and ineffectively, and between advancing and faltering in the pursuit of your goals.

  11. The social media manifesto: a comprehensive review of the impact of social media on emergency management.

    Science.gov (United States)

    Crowe, Adam

    2011-02-01

    Over the past five years, social media have impacted emergency management and disaster response in numerous ways. The emergency management professional must begin to accept this impact not as an arbitrary consequence of an uncontrolled disaster, but rather as a tool to help coordinate, manage and facilitate a safe and expected response during emergencies and disasters. This paper will explain the power and purpose of social media as well as how social media systems have equalised capabilities for all levels and sizes of government. Moreover, this paper will also highlight the social media systems that are being used as operational tools as well as what the future holds. Lastly, common implementation challenges will be discussed through a look at systematic approaches to applying social media in emergency management as a positive and valuable tool.

  12. The great divide: social media's role in bridging healthcare's generational shift.

    Science.gov (United States)

    Sarringhaus, Meredith M

    2011-01-01

    Social media, a resource largely untapped in the healthcare field, presents opportunities and advantages and, if used properly, can innovate healthcare and create a competitive advantage for adopters. Many organizations have considered social media but dismissed its advantages as fleeting products of the new generation entering the workforce: the millennials. However, the millennial generation has assumed a greater presence in clinical and administrative positions as the baby boomer generation prepares for retirement. This article advocates the adoption of social media in healthcare organizations as a strategic advantage in connecting with their patient population and recruiting and retaining millennial staff amid the generational shift of the healthcare workforce.

  13. Social Movements And Social Media: Surveillance And Unintended Consequences

    Science.gov (United States)

    2017-12-01

    developed under Section 215 of the PATRIOT Act “disrupted more than 50 terrorist plots in the United States and abroad, including a plan to bomb the New...Enforcement Taps Social Media Monitoring Software,” Emergency Management, December 23, 2016, accessed 12 June, 2017, http://www.govtech.com/ em /safety...Management, December 23, 2016. Accessed 12 June, 2017. http://www.govtech.com/ em /safety/Local-Law-Enforcement-Taps-Social-Media- Monitoring

  14. Social media as a recruitment strategy

    DEFF Research Database (Denmark)

    Wilson, Rhonda Lynne; Usher, Kim

    2017-01-01

    the research project to potential participants requires a targeted approach, so that the participants will contribute to a data set that is sufficiently representative and analysis will elicit answers to the research questions. Societal changes in communication patterns and in media consumption have led......: Recruitment to a research study requires a strategy that matches the dynamics of the communication media used by potential participants. Nurse researchers need to be adept in the use of social media applied to health research contexts to ensure that data sets obtain representative samples and to reveal...... trustworthy, reliable, dependable and valid evidence to support clinical research and practice. IMPLICATIONS FOR PRACTICE: The general popularity of social media has led to the public expectation that health information, and in some cases treatment, will be available online. Such a change in communication...

  15. Online social media analysis and visualization

    CERN Document Server

    Kawash, Jalal

    2015-01-01

    This edited volume addresses the vast challenges of adapting Online Social Media (OSM) to developing research methods and applications. The topics cover generating realistic social network topologies, awareness of user activities, topic and trend generation, estimation of user attributes from their social content, behavior detection, mining social content for common trends, identifying and ranking social content sources, building friend-comprehension tools, and many others. Each of the ten chapters tackle one or more of these issues by proposing new analysis methods or new visualization techn

  16. Social Media and the Dialectic of Enlightenment

    OpenAIRE

    Henrik Juel

    2012-01-01

    My reflections in this paper concern revitalizing the critical potential of certain core concepts of Max Horkheimer and Theodor W. Adorno's Dialectic of Enlightenment (first published 1944) and bringing it to bear on the digital era in general and in particular on the phenomenon of modern social media. I find that the central philosophical critique of Dialectic of Enlightenment runs deeper than just a critique of contemporary (and perhaps now out-dated) media technique and cultural habits. It...

  17. Social media mining with R

    CERN Document Server

    Heimann, Richard

    2014-01-01

    A concise, hands-on guide with many practical examples and a detailed treatise on inference and social science research that will help you in mining data in the real world. Whether you are an undergraduate who wishes to get hands-on experience working with social data from the Web, a practitioner wishing to expand your competencies and learn unsupervised sentiment analysis, or you are simply interested in social data analysis, this book will prove to be an essential asset. No previous experience with R or statistics is required, though having knowledge of both will enrich your experience.

  18. A social net? Internet and social media use during unemployment

    OpenAIRE

    Feuls, Miriam; Fieseler, Christian; Suphan, Anne

    2014-01-01

    This is the author’s accepted, refereed manuscript to the article Many people who are unemployed tend to experience forms of psychological and social losses, including a weakened time structure, diminished social contacts, an absence of collective purpose, falling status, and inactivity. This article focuses on the experience of diminished social contacts and addresses whether social media help the unemployed maintain their relationships. Based on qualitative interviews with unempl...

  19. Social Commerce – E-Commerce in Social Media Context

    OpenAIRE

    Linda Sau-ling LAI

    2010-01-01

    This paper aims to address the new trend of social commerce as electronic commerce leverages Web 2.0 technologies and online social media. The infusions of new technologies on the World Wide Web connect users in their homes and workplaces, thus transforming social formations and business transactions. An in-depth study of the growth and success of a social commerce site, Facebook was conducted. The investigation is finalized with a triad relational model which reflects so...

  20. SOCIAL MEDIA INTELLIGENCE: OPPORTUNITIES AND LIMITATIONS

    Directory of Open Access Journals (Sweden)

    Adrian Liviu IVAN

    2015-09-01

    Full Text Available An important part of the reform of the intelligence community is felt in the opening linked with the widening spectrum of methods and spaces which can be used to collect and analyse dates and information. One of these methods that produce large mutations in the system is connected to the world of social media which proves to be a huge source of information. Social Media Intelligence (SOCMINT, the newest member of the family INT's, is undoubtedly a separate domain, a practice rooted in the work of the intelligence community. This paper proposes a general characterization of the most important aspects of Social Media Intelligence, a brand new way for the intelligence community to collect and analyse information for national security purposes (but not only in the context of the current global challenges. Moreover, the work is focused in identifying the further limitations and opportunities of this practice in the upcoming decade.

  1. When Can Social Media Lead Financial Markets?

    Science.gov (United States)

    Zheludev, Ilya; Smith, Robert; Aste, Tomaso

    2014-02-01

    Social media analytics is showing promise for the prediction of financial markets. However, the true value of such data for trading is unclear due to a lack of consensus on which instruments can be predicted and how. Current approaches are based on the evaluation of message volumes and are typically assessed via retrospective (ex-post facto) evaluation of trading strategy returns. In this paper, we present instead a sentiment analysis methodology to quantify and statistically validate which assets could qualify for trading from social media analytics in an ex-ante configuration. We use sentiment analysis techniques and Information Theory measures to demonstrate that social media message sentiment can contain statistically-significant ex-ante information on the future prices of the S&P500 index and a limited set of stocks, in excess of what is achievable using solely message volumes.

  2. Semantic Sentiment Analysis in Arabic Social Media

    Directory of Open Access Journals (Sweden)

    Samir Tartir

    2017-04-01

    Full Text Available Social media is a huge source of information. And is increasingly being used by governments, companies, and marketers to understand how the crowd thinks. Sentiment analysis aims to determine the attitudes of a group of people that are using one or more social media platforms with respect to a certain topic. In this paper, we propose a semantic approach to discover user attitudes and business insights from social media in Arabic, both standard and dialects. We also introduce the first version of our Arabic Sentiment Ontology (ASO that contains different words that express feelings and how strongly these words express these feelings. We then show the usability of our approach in classifying different Twitter feeds on different topics.

  3. Credit risk evaluation based on social media.

    Science.gov (United States)

    Yang, Yang; Gu, Jing; Zhou, Zongfang

    2016-07-01

    Social media has been playing an increasingly important role in the sharing of individuals' opinions on many financial issues, including credit risk in investment decisions. This paper analyzes whether these opinions, which are transmitted through social media, can accurately predict enterprises' future credit risk. We consider financial statements oriented evaluation results based on logit and probit approaches as the benchmarks. We then conduct textual analysis to retrieve both posts and their corresponding commentaries published on two of the most popular social media platforms for financial investors in China. Professional advice from financial analysts is also investigated in this paper. We surprisingly find that the opinions extracted from both posts and commentaries surpass opinions of analysts in terms of credit risk prediction. Copyright © 2015 Elsevier Inc. All rights reserved.

  4. Wild about Social Media and Technology?

    Science.gov (United States)

    Santascoy, S. J.

    2011-09-01

    It's tempting to jump on the social media bandwagon and insist your organization needs Facebook, twitter, etc. But, when funds are limited, social media and related publicity must be carefully thought out. The NASA Night Sky Network, which is managed by the Astronomical Society of the Pacific, has developed widgets for websites and blogs, an iPhone app, and a Facebook presence. This is all to attract, inform, and reach the next generation of amateur astronomers, with no additional work needed from the amateur astronomy community who are members of the Night Sky Network. Outreach professionals will gain valuable insight from our experience, and may replicate this model to design their own social media and technology plan.

  5. 32 CFR 705.15 - Employment of Navy personnel as correspondents or staff members of civilian news media.

    Science.gov (United States)

    2010-07-01

    ... or staff members of civilian news media. 705.15 Section 705.15 National Defense Department of Defense... REGULATIONS § 705.15 Employment of Navy personnel as correspondents or staff members of civilian news media. (a) A member of the naval service on active duty or Navy civilian may act as correspondent for a news...

  6. Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

    OpenAIRE

    Nguyen, Bang; Xiaoyu, Yu; Melewar, T. C.; Chen, Junsong

    2015-01-01

    The study examines the relationships between knowledge acquisition from social media, two forms of market orientation (proactive and reactive), social media strategic capability, and brand innovation strategy in the context of China’s online technology industry. Analysis of 357 online technology ventures, created during the past 6 years, suggests that brand innovation is affected by both knowledge acquisition from social media and market orientation. Social media strategic capability positive...

  7. Digital Social Norm Enforcement: Online Firestorms in Social Media.

    Science.gov (United States)

    Rost, Katja; Stahel, Lea; Frey, Bruno S

    2016-01-01

    Actors of public interest today have to fear the adverse impact that stems from social media platforms. Any controversial behavior may promptly trigger temporal, but potentially devastating storms of emotional and aggressive outrage, so called online firestorms. Popular targets of online firestorms are companies, politicians, celebrities, media, academics and many more. This article introduces social norm theory to understand online aggression in a social-political online setting, challenging the popular assumption that online anonymity is one of the principle factors that promotes aggression. We underpin this social norm view by analyzing a major social media platform concerned with public affairs over a period of three years entailing 532,197 comments on 1,612 online petitions. Results show that in the context of online firestorms, non-anonymous individuals are more aggressive compared to anonymous individuals. This effect is reinforced if selective incentives are present and if aggressors are intrinsically motivated.

  8. Social Media, Mediation and the Arab Revolutions

    Directory of Open Access Journals (Sweden)

    Miriyam Aouragh

    2012-05-01

    Full Text Available Abstract: This article discusses the socio-political implications of user-generated applications and platforms through the prism of the Arab revolutions. Popular postmodern conceptualisations such as (post-nation state network societies, (post-class immaterial economies and (horizontal political resistance through multitudes requires rigorous reassessment in the aftermath of the events in the MENA. Although the revolutions have led to a resurgence of debates about the power of new media, such arguments (or rather assertions are echoes of earlier suggestions related to peculiar fetishisations of ICT in general and social media in particular. The point of my critique is not to deny the social and political usefulness of new media but to examine the pros and cons of the internet. I tackle the juxtaposition of the internet and political activism through the Marxist concept Mediation and investigate how the social, political and cultural realms of capitalism (superstructure are both conditioned by and react upon the political-economic base. This helps us to understand structural factors such as ICT ownership (political-economic decision making of social media; while deconstructing the effect of cultural hegemony disseminated through mass media. It also overcomes an unfortunate weakness of some “academic Marxism” (an overwhelming focus on theory by anchoring the theoretical arguments in an anthropological approach

  9. Coupling flood forecasting and social media crowdsourcing

    Science.gov (United States)

    Kalas, Milan; Kliment, Tomas; Salamon, Peter

    2016-04-01

    Social and mainstream media monitoring is being more and more recognized as valuable source of information in disaster management and response. The information on ongoing disasters could be detected in very short time and the social media can bring additional information to traditional data feeds (ground, remote observation schemes). Probably the biggest attempt to use the social media in the crisis management was the activation of the Digital Humanitarian Network by the United Nations Office for the Coordination of Humanitarian Affairs in response to Typhoon Yolanda. The network of volunteers performing rapid needs & damage assessment by tagging reports posted to social media which were then used by machine learning classifiers as a training set to automatically identify tweets referring to both urgent needs and offers of help. In this work we will present the potential of coupling a social media streaming and news monitoring application ( GlobalFloodNews - www.globalfloodsystem.com) with a flood forecasting system (www.globalfloods.eu) and the geo-catalogue of the OGC services discovered in the Google Search Engine (WMS, WFS, WCS, etc.) to provide a full suite of information available to crisis management centers as fast as possible. In GlobalFloodNews we use advanced filtering of the real-time Twitter stream, where the relevant information is automatically extracted using natural language and signal processing techniques. The keyword filters are adjusted and optimized automatically using machine learning algorithms as new reports are added to the system. In order to refine the search results the forecasting system will be triggering an event-based search on the social media and OGC services relevant for crisis response (population distribution, critical infrastructure, hospitals etc.). The current version of the system makes use of USHAHIDI Crowdmap platform, which is designed to easily crowdsource information using multiple channels, including SMS, email

  10. Social Media and the Plastic Surgery Patient.

    Science.gov (United States)

    Sorice, Sarah C; Li, Alexander Y; Gilstrap, Jarom; Canales, Francisco L; Furnas, Heather J

    2017-11-01

    Many plastic surgeons use social media as a marketing tool to attract and retain patients, but information about how patients use social media and their preferred types of plastic surgery posts have been lacking. To investigate patients' preferred social media networks and the type of posts they wished to see, a cross-sectional study was conducted in a single aesthetic practice of two plastic surgeons by surveying 100 consecutive patients. The age of the patients averaged 44.4 years (range, 17 to 78 years). Facebook had the greatest patient use and engagement, with YouTube second in use, and Instagram second in number of engaged users. Over half used Pinterest, but with little daily engagement. Only one-fourth used Snapchat, but the percentage of users who were highly engaged was second only to Facebook. The least popular network was Twitter, with the fewest patient users and least engagement. Social media played a minor role compared with the practice's Web site in both influencing patients to choose the practice and providing information on the day of the appointment. Patients most wanted to see posts on a plastic surgeon's social media platform related to practice information, before-and-after photographs, and contests. Articles about plastic surgery held the least interest. Among five types of Web site content, patients expressed most interest in before-and-after photographs. This study is the first to articulate the plastic surgery patient perspective regarding social media. The findings aim to help plastic surgeons maximize their influence on their target audience.

  11. Gender, Social Change and the Media

    DEFF Research Database (Denmark)

    The book introduces the recent complex development trajectory of Nepal. The first part consist of a number of specialist contributions on gender, social change and media; while the second is focused more specifically on the role of art and theater in its societal context.......The book introduces the recent complex development trajectory of Nepal. The first part consist of a number of specialist contributions on gender, social change and media; while the second is focused more specifically on the role of art and theater in its societal context....

  12. Patient loyalty and the social media effect.

    Science.gov (United States)

    Verkamp, Jamie

    2013-01-01

    In a changing healthcare environment, patient loyalty has never been more important. However, creating patient loyalty can mean more than providing quality health services within the four walls of the medical office. With patients turning to online sources and social media in search of advice and a better patient experience, we must now ensure that patients have meaningful engagements with us across the continuum of care, from the phone, to the office, to social media tools like Facebook and YouTube as we look to build loyalty and grow our referral volumes.

  13. Potentials of Social Media as Media Facility of Tourism Promotion Based on Community Participation

    OpenAIRE

    Romadhan, Mohammad Insan; Rusmana, Dewi Sri Andika

    2018-01-01

    The potential of social media as a media of tourism promotion is vastly massive. Nevertheless, the problem is on how to get social media can be widely known and has abundant followers for the publicized content could be accepted by the crowd. Normally, social media of a tourism promotion is integrated with conventional media like television, radio and newspapers. What if a region does not have large funds to interact with the conventional media, such issue be overcome with community participa...

  14. Social Media and Political Education

    Directory of Open Access Journals (Sweden)

    Kyoko Ito-Morales

    2016-12-01

    Full Text Available The utility of information and communication technologies (ICT becomes increasingly more essential in modern societies, and the new public space provided by ICT gives opportunities for people who previously did not have tools to be heard, to discuss, to meet and to start social movements, as happened in the case of «Occupy Wall Street» or «Arab Spring». Recently the similar phenomenon has been observed in Japan, a country with the existence of weak civil society, little interest of citizens to protest, and the lack of active social movements. Yet lately, new groups against the government appear taking advantage of the use of ICT, especially social networks. In this research we aim to study the impact, the application, and the advantages and disadvantages of social networks in these protest movements in order to increase better political education. The methodology to be used is case study (process-tracing method, analyzing data and information collected from various digital communication sources. After the study we conclude that the use of social networks contributes to the activation of Japanese civil society.

  15. Construction of Subjectivity in Social Media

    Directory of Open Access Journals (Sweden)

    Anže Dolinar

    2015-03-01

    Full Text Available Social media are a phenomenon that came about with the Web 2.0. The essential characteristic of social media is the so-called user-generated content, which means that individuals and their lives are entangled in a social interaction in which their identity is to some extent subsumed under the logic of the production of profit. From the standpoint of the critique of political economy, the phenomenon of digital labor can be tackled with a digital labor theory of value. On the other hand, a question of a subjective aspect remains open. The initial hypothesis is that an analysis of a dynamic character of capitalism is necessarily connected with historical transformations of subjectivity. I will inspect which type of subjectivity is produced during the “process of production” on Facebook, how relations of the exchange of information and meaning take place inside this medium, and what kind of consciousness comes with this virtual identity. I will attempt to address this question with an explication of social forms of sharing amongst individuals on this social network. I will focus on how photos, notifications and comments structure web subjectivity and its function. Answers to such questions can help us in understanding a certain aspect of a socioeconomic structure of contemporary capitalism and bear an emancipatory potential in a possibility of negation of such social relations. The article will limit itself to the exploration of subjectivity in social media, which will be dealt with in a dynamic sense and in regard to formal conditions of communication inside social media, and in respect to a social situation in which they are.

  16. Measuring Metrics for Social Media Marketing : Case: Marsaana Communications

    OpenAIRE

    Yli-Pietilä, Heidi

    2016-01-01

    This thesis looks into social media marketing, what relationship public relations has with social media marketing and brand equity. The challenge with utilizing social media marketing is identifying the right tools to use in measuring the success or effectiveness of it. In this thesis I investigate a set of tools a Finnish PR agency could utilize in measuring the effects of their social media marketing efforts on their client’s brand equity. This thesis topics include new media in specifi...

  17. Social Media and HIV: A Systematic Review of Uses of Social Media in HIV Communication.

    Science.gov (United States)

    Taggart, Tamara; Grewe, Mary Elisabeth; Conserve, Donaldson F; Gliwa, Catherine; Roman Isler, Malika

    2015-11-02

    Social media, including mobile technologies and social networking sites, are being used increasingly as part of human immunodeficiency virus (HIV) prevention and treatment efforts. As an important avenue for communication about HIV, social media use may continue to increase and become more widespread. The objective of this paper is to present a comprehensive systematic review of the current published literature on the design, users, benefits, and limitations of using social media to communicate about HIV prevention and treatment. This review paper used a systematic approach to survey all literature published before February 2014 using 7 electronic databases and a manual search. The inclusion criteria were (1) primary focus on communication/interaction about HIV/acquired immunodeficiency syndrome (AIDS), (2) discusses the use of social media to facilitate communication, (3) communication on the social media platform is between individuals or a group of individuals rather than the use of preset, automated responses from a platform, (4) published before February 19, 2014, and (5) all study designs. The search identified 35 original research studies. Thirty studies had low or unclear risk of at least one of the bias items in the methodological quality assessment. Among the 8 social media platform types described, short message service text messaging was most commonly used. Platforms served multiple purposes including disseminating health information, conducting health promotion, sharing experiences, providing social support, and promoting medication adherence. Social media users were diverse in geographic location and race/ethnicity; studies commonly reported users aged 18-40 years and users with lower income. Although most studies did not specify whether use was anonymous, studies reported the importance of anonymity in social media use to communicate about HIV largely due to the stigma associated with HIV. The ability to share and receive information about HIV was

  18. Social Media and HIV: A Systematic Review of Uses of Social Media in HIV Communication

    Science.gov (United States)

    Grewe, Mary Elisabeth; Conserve, Donaldson F; Gliwa, Catherine; Roman Isler, Malika

    2015-01-01

    Background Social media, including mobile technologies and social networking sites, are being used increasingly as part of human immunodeficiency virus (HIV) prevention and treatment efforts. As an important avenue for communication about HIV, social media use may continue to increase and become more widespread. Objective The objective of this paper is to present a comprehensive systematic review of the current published literature on the design, users, benefits, and limitations of using social media to communicate about HIV prevention and treatment. Methods This review paper used a systematic approach to survey all literature published before February 2014 using 7 electronic databases and a manual search. The inclusion criteria were (1) primary focus on communication/interaction about HIV/acquired immunodeficiency syndrome (AIDS), (2) discusses the use of social media to facilitate communication, (3) communication on the social media platform is between individuals or a group of individuals rather than the use of preset, automated responses from a platform, (4) published before February 19, 2014, and (5) all study designs. Results The search identified 35 original research studies. Thirty studies had low or unclear risk of at least one of the bias items in the methodological quality assessment. Among the 8 social media platform types described, short message service text messaging was most commonly used. Platforms served multiple purposes including disseminating health information, conducting health promotion, sharing experiences, providing social support, and promoting medication adherence. Social media users were diverse in geographic location and race/ethnicity; studies commonly reported users aged 18-40 years and users with lower income. Although most studies did not specify whether use was anonymous, studies reported the importance of anonymity in social media use to communicate about HIV largely due to the stigma associated with HIV. The ability to share and

  19. Social Learning by Design: The Role of Social Media

    Science.gov (United States)

    Brooks, Laura

    2009-01-01

    It is no secret that learning has a social context. As library media specialists work with students nearly every day, they take for granted their pedagogical roots in social learning theory based on the premise that students need modeling and observation to learn from one another. Information gathering becomes a key activity, and social…

  20. Analyzing Social Influence through Social Media: A Structured Literature Review

    NARCIS (Netherlands)

    Snijders, R.; Helms, R.W.

    2014-01-01

    The emergence of social media enables billions of people to share their content and in doing so they influence others and are being influenced themselves. This virtual environment provides a new perspective for the current social influence theories. In this study, the state-of-the-art literature on

  1. My three shrinks: Personal stories of social media exploration.

    Science.gov (United States)

    Daviss, Steve; Hanson, Annette; Miller, Dinah

    2015-04-01

    Three psychiatrist authors illustrate the impact of social media on their professional lives by reflecting on personal stories about their experiences with social media. They reflect on their experiences with listservs, chat rooms, online forums, blogs, podcasts, and other interactive media, while recounting actual stories involving those media. The impact of social media on professional advocacy across broad populations is addressed. In addition, the use of social media in educating psychiatric trainees and informing forensic evaluations is discussed. Finally, social media as a tool for enhancing consumer advocacy and addressing controversial patient safety procedures in emergency settings is discussed.

  2. Leveraging Social Computing for Personalized Crisis Communication using Social Media

    Science.gov (United States)

    Leykin, Dmitry; Aharonson-Daniel, Limor; Lahad, Mooli

    2016-01-01

    Introduction: The extensive use of social media in modern life redefines social interaction and communication. Communication plays an important role in mitigating, or exacerbating, the psychological and behavioral responses to critical incidents and disasters. As recent disasters demonstrated, people tend to converge to social media during and following emergencies. Authorities can then use this media and other computational methods to gain insights from the public, mainly to enhance situational awareness, but also to improve their communication with the public and public adherence to instructions. Methods: The current review presents a conceptual framework for studying psychological aspects of crisis and risk communication using the social media through social computing. Results: Advanced analytical tools can be integrated in the processes and objectives of crisis communication. The availability of the computational techniques can improve communication with the public by a process of Hyper-Targeted Crisis Communication. Discussion: The review suggests that using advanced computational tools for target-audience profiling and linguistic matching in social media, can facilitate more sensitive and personalized emergency communication. PMID:27092290

  3. Leveraging Social Computing for Personalized Crisis Communication using Social Media.

    Science.gov (United States)

    Leykin, Dmitry; Aharonson-Daniel, Limor; Lahad, Mooli

    2016-03-24

    The extensive use of social media in modern life redefines social interaction and communication. Communication plays an important role in mitigating, or exacerbating, the psychological and behavioral responses to critical incidents and disasters. As recent disasters demonstrated, people tend to converge to social media during and following emergencies. Authorities can then use this media and other computational methods to gain insights from the public, mainly to enhance situational awareness, but also to improve their communication with the public and public adherence to instructions. The current review presents a conceptual framework for studying psychological aspects of crisis and risk communication using the social media through social computing. Advanced analytical tools can be integrated in the processes and objectives of crisis communication. The availability of the computational techniques can improve communication with the public by a process of Hyper-Targeted Crisis Communication. The review suggests that using advanced computational tools for target-audience profiling and linguistic matching in social media, can facilitate more sensitive and personalized emergency communication.

  4. Social media, help or hindrance: what role does social media play in young people's mental health?

    Science.gov (United States)

    Lloyd, Alfie

    2014-11-01

    Social media is a huge force in the lives of young people with wide ranging effects on their development; given the importance of adolescence in the genesis of mental illness, social media is a factor in the mental health of young people. Despite the role that social media obviously plays in the development of mental illness, little research has been done into the impact that social media has on in the mental illness of young people. In general, what research there is points towards social media having a large impact on young people in both positive and negative ways. In particular, certain studies show a greater incidence and severity of bullying online compared to offline which may contribute to the development of depression. This contrasts with the positive impact that social media seems to have for young people in minority groups (ethnic minorities and those with chronic disease or disability) by allowing them to connect with others who live similar lives despite geographical separation. This acts as a positive influence in these people's lives though a direct link to mental illness was not shown. Overall, several important issues are raised: firstly, the lack of research that has been conducted in the area; secondly, the gulf that exists between the generation of younger, 'digital native' generations and the older generations who are not as engaged with social media; and finally, the huge potential that exists for the use of social media as a protective influence for adolescents. With proper engagement, policy makers and health professionals could use social media to connect with young people on issues like mental health.

  5. Social computing for verifying social media content in breaking news

    OpenAIRE

    Middleton, Stuart; Papadopoulos, Symeon; Kompatsiaris, Yiannis

    2018-01-01

    Social media is the place to go for both journalists and the general public when news events break, offering a real-time source of eyewitness images and videos through platforms like YouTube, Instagram, and Periscope. Yet, the value of such content as a means of documenting and disseminating breaking news is compromised by the increasing amount of content misuse and false claims in social media. To this end, cost-effective social computing solutions for user-generated content verification are...

  6. Social Media Marketing Plan for a SME

    OpenAIRE

    Järvensivu, Veera

    2017-01-01

    The aim of this bachelor’s thesis was to create an efficient, low-cost social media marketing plan for a small clothing company called Nikitrade. The data gathered for establishing the marketing plan were mainly secondary data consisting of multiple books and articles related to the topic. For qualitative data gathering, interviews and discussions with the company owners were used. Because of the competitive sensitiveness of the subject, the social marketing plan itself is not published. ...

  7. INNOVATIVE MARKETING FOR SMES USING SOCIAL MEDIA

    OpenAIRE

    Alexandra E. RUSĂNEANU

    2014-01-01

    One of the most difficult challenges for small businesses is to decide which strategy to use for marketing or advertising to generate as much profit using the limited resources available. This study aims to identify ways to promote online using social platforms. With the advent of social media, marketing has undergone radical changes in the way to promote and attract customers. With this technology small and medium companies can identify categories of customers they want to reach much easier....

  8. Social Media Effects on Operational Art

    Science.gov (United States)

    2014-05-22

    can help with organizing and coordinating these movements. Some believe that social media and the internet are the only tools used today for...to the government and society of each country. Examples of social movements include race equality, feminism , religious, socio-economic, and socio...story and message the global community which positions itself it in a greater position of relative advantage.75 It is easier today to fuel the causes

  9. Effectiveness of Corporate Social Media Activities to Increase Relational Outcomes

    DEFF Research Database (Denmark)

    Risius, Marten; Beck, Roman

    2015-01-01

    This study applies social media analytics to investigate the impact of different corporate social media activities on user word of mouth and attitudinal loyalty. We conduct a multilevel analysis of approximately 5 million tweets regarding the main Twitter accounts of 28 large global companies. We...... empirically identify different social media activities in terms of social media management strategies (using social media management tools or the web-frontend client), account types (broadcasting or receiving information), and communicative approaches (conversational or disseminative). We find positive...... effects of social media management tools, broadcasting accounts, and conversational communication on public perception....

  10. Social Media and Health Education: What the Early Literature Says

    Science.gov (United States)

    Gorham, Robyn; Carter, Lorraine; Nowrouzi, Behdin; McLean, Natalie; Guimond, Melissa

    2012-01-01

    Social media allows for a wealth of social interactions. More recently, there is a growing use of social media for the purposes of health education. Using an adaptation of the Networked student model by Drexler (2010) as a conceptual model, this article conducts a literature review focusing on the use of social media for health education purposes.…

  11. Essays on Social Media Fundraising and E-Commerce

    Science.gov (United States)

    Tan, Xue

    2017-01-01

    This dissertation has two components: social media fundraising and e-commerce. The first component of social media fundraising discusses social media users' charitable content generation in essay 1 and charitable giving in essay 2. In essay 1, we examine how reciprocity of followees affects social influence on users' charitable content generation.…

  12. Using Social Media to Measure Language Use

    Science.gov (United States)

    Zhuravleva, Anastasia; de Bot, Kees; Hilton, Nanna Haug

    2016-01-01

    Investigations of language use in multilingual regions are traditionally done through the usage of retrospective questionnaires, either distributed on paper, or digitally. The aim of the present study was to test a new method of measuring language choice and use: by using social media to contact individuals several times a day and ask them what…

  13. Online Social Media. : 'What makes it popular?'

    NARCIS (Netherlands)

    Leo Kaipiainen; Emmi Maaranen; Wolfgang Mohr; Tsai Wan-Ying; Morgane Mathieu

    2010-01-01

    In the autumn of 2009, a group of exchange students in the University of Applied Sciences of Utrecht got a task to make a research project on the current situation of Social Media. The group consisted of 5 people with really different backgrounds and opinions. Two Finnish, one Austrian, one Belgian

  14. Using social media to measure language use

    NARCIS (Netherlands)

    Zhuravleva, Anastasia; de Bot, Kees; Hilton, Nanna

    Investigations of language use in multilingual regions are traditionally done through the usage of retrospective questionnaires, either distributed on paper, or digitally. The aim of the present study was to test a new method of measuring language choice and use: by using social media to contact

  15. Understanding Self-Effects in Social Media

    NARCIS (Netherlands)

    Valkenburg, P.M.

    2017-01-01

    The aim of this article is to improve understanding of self-effects in social media, and to compare self-effects with reception effects. Self-effects are the effects of messages the cognitions, emotions, attitudes, and behaviors of the message creators/senders themselves. A total of 4 theories have

  16. National PTA Gets Connected with Social Media

    Science.gov (United States)

    Phillips, Derek

    2011-01-01

    People are busy, we all know that. Getting their attention is harder and harder all the time. That's especially true for member organizations and advocacy groups. The National PTA is both and has adapted some social media practices to reach out and maintain contact with more than 5 million volunteers in 25,000 local units. James Martinez, senior…

  17. Persistence and Change in Social Media

    Science.gov (United States)

    Hogan, Bernie; Quan-Haase, Anabel

    2010-01-01

    In "Star Trek," Scotty suggests that Transwarp beaming is "like trying to hit a bullet with a smaller bullet, whilst wearing a blindfold, riding a horse." The study of social media faces similar challenges because new tools are developed at a rapid pace and existing tools are constantly being updated with new features, policies, and applications.…

  18. Finding Malicious Cyber Discussions in Social Media

    Science.gov (United States)

    2015-12-11

    automatically filter cyber discussions from Stack Exchange, Reddit, and Twitter posts written in English. Criminal hackers often use social media...monitoring hackers on Facebook and in private chat rooms. As a result, system administrators were prepared to counter distributed denial-of-service

  19. Social Media and the Dialectic of Enlightenment

    DEFF Research Database (Denmark)

    Juel, Henrik

    2012-01-01

    of control or meaningfulness, and in the face of crisis and systemic contradictions in the now global society we tend to regress and rely on older, more primitive forms of sense-making and coping: magic, mythology and metaphysics - even ritual behaviour. But these philosophical reflections, can they help us...... evaluate the role of today's social media?...

  20. The Social Media Revolution in Nephrology Education

    Directory of Open Access Journals (Sweden)

    Gates B. Colbert

    2018-05-01

    Full Text Available The past decade has been marked by the increasing use of social media platforms, often on mobile devices. In the nephrology community, this has resulted in the organic and continued growth of individuals interested in using these platforms for education and professional development. Here, we review several social media educational resources used in nephrology education and tools including Twitter, videos, blogs, and visual abstracts. We will also review how these tools are used together in the form of games (NephMadness, online journal clubs (NephJC, interactive learning (GlomCon, and digital mentorship (Nephrology Social Media Collective [NSMC] Internship to build unique educational experiences that are available globally 24 hours per day. Throughout this discussion, we focus on specific examples of free open-access medical education (FOAMed tools that provide education and professional growth at minimal or no cost to the user. In addition, we discuss inclusion of FOAMed resource development in the promotion and tenure process, along with potential pitfalls and future directions. Keywords: education, graphical abstract, nephrology, social media, Twitter

  1. USE OF SOCIAL MEDIA TOOLS AMONG NIGERIAN ...

    African Journals Online (AJOL)

    Facebook, twitter and other digital media, according to Levine (2012), has opened up a whole new world of social .... Marketing of personal goods and services 13. 40. 11. 64 (26.7%) .... trends and future challenges, USA: Prentice Hall. 51 ...

  2. Social media, new technologies and history education

    NARCIS (Netherlands)

    Ribbens, Kees; Haydn, Terry; Carretero, Mario; Berger, Stefan; Grever, Maria

    This chapter explores the implications of recent developments in technology and social media, having a significant impact on the way in which young people learn history in schools and outside schools. New technology not only has a positive influence on education, it also has unintended negative

  3. TV Ratings vs. Social Media Engagement

    DEFF Research Database (Denmark)

    Larsen, Henrikke Hovda; Forsberg, Johanna Margareta; Hemstad, Sigrid Viken

    2016-01-01

    the viewers are affected by discussions on the Talk Show, and whether this creates debate on social media afterwards. By analyzing TV viewer ratings of Skavlan talk show, Facebook activity and text classification of Facebook posts and comments with respect to type of emotions and brand sentiment, this paper...

  4. Entrepreneurial Extension Conducted via Social Media

    Science.gov (United States)

    Cornelisse, Sarah; Hyde, Jeffrey; Raines, Christopher; Kelley, Kathleen; Ollendyke, Dana; Remcheck, James

    2011-01-01

    The widespread availability of and access to the Internet have led to the development of new forms of communication. Collectively termed "social media," these new communication tools have created vast opportunities for Extension professionals in how they perform their work and how businesses interact with consumers. This article outlines currently…

  5. Managing a Crisis with Social Media

    Science.gov (United States)

    Bender, T. Gregory

    2012-01-01

    Thanks to the proliferation of handheld devices and social media such as Facebook and Twitter, people can share information instantly and succinctly. The December 8, 2011, shooting on the Virginia Tech campus underscores how important it is for information to go out quickly but accurately to help school administrators effectively manage a crisis.…

  6. Application of social media tools by retailers

    NARCIS (Netherlands)

    Alarcon-del-Amo, M.d.C.; Lorenzo-Romero, C.; Constantinides, Efthymios; Eldon, Y.L.; Loh, S.; Evans, C.; Lorenzi, F.

    2013-01-01

    The chapter explores the factors influencing the adoption process and the degree of engagement of the social media as part of the online marketing strategy by Spanish retailers. A retail industry survey identifies four different segments of retailers depending on the level of implementation of

  7. Teaching International Business via Social Media Projects

    Science.gov (United States)

    Alon, Ilan; Herath, Ruwanthi Kumari

    2014-01-01

    The purpose of this study is to evaluate the outcomes of an experiential learning technique coupled with social media in an international marketing course. It was conducted among 155 students placed in groups that were assigned to develop a YouTube video for use as a country branding marketing tool. Measured evaluations of the students'…

  8. Developing a Social Media and Marketing Course

    Science.gov (United States)

    Faulds, David J.; Mangold, W. Glynn

    2014-01-01

    This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature, the paper provides educators with a framework for developing similar courses. The course was developed using a sound instructional design model, the…

  9. Self-Censorship on Internal Social Media

    DEFF Research Database (Denmark)

    Madsen, Vibeke Thøis

    2015-01-01

    Jyske Bank, the third largest bank in Denmark, won a prize in 2014 for best internal communication in Europe. Their coworkers communicate about products, coworker themes and organizational issues on internal social media, ISM (Madsen, 2015). The communication inform top managers about what happens...

  10. Constructing Organizational Identity on Internal Social Media

    DEFF Research Database (Denmark)

    Madsen, Vibeke Thøis

    2016-01-01

    This study explored how coworkers use internal social media (ISM) to contribute to the construction of organizational identity. The study analyzed 3 months of interactions among coworkers at a large Danish bank on ISM. In addition, 17 coworkers were interviewed to provide additional understanding...

  11. Securing Social Media : A Network Structure Approach

    NARCIS (Netherlands)

    Chiluka, N.J.

    2013-01-01

    Due to its democratized nature, online social media (OSM) attracts millions of users to publish and share their content with friends as well as a wider audience at little cost. Such a vast user base and a wealth of content, however, presents its own challenges. First, the amount of user-generated

  12. Historians of Education and Social Media

    Science.gov (United States)

    Rochez, Charlotte

    2015-01-01

    Narrowing the focus of existing research on academics' and historians' use of digital technologies and social media, this paper considers historians of education and their use of online platforms. It combines a small-scale survey of the self-reflections of historians of education together with personal reflections gained from building the social…

  13. The Affordances of Social Media Platforms

    NARCIS (Netherlands)

    Bucher, T.; Helmond, A.; Burgess, J.; Marwick, A.; Poell, T.

    2018-01-01

    This chapter reflects on the concept of affordance as a key term for understanding and analysing social media interfaces and the relations between technology and its users. In outlining its specific intellectual trajectory from psychology, to technology and design studies, sociology, and

  14. Racialized Aggressions and Social Media on Campus

    Science.gov (United States)

    Gin, Kevin J.; Martínez-Alemán, Ana M.; Rowan-Kenyon, Heather T.; Hottell, Derek

    2017-01-01

    Using a phenomenological approach, rooted in critical theory's desire to challenge systemic structures of inequality, we explored the impact of racialized hate encountered on social media by students of color at a predominately White institution. The encounters of racialized hostility manifested as anti-Black sentiments and produced racial battle…

  15. Using social media to support cluster development

    NARCIS (Netherlands)

    Manickam, Anu; de Graaf, Frank Jan

    2012-01-01

    Developing European transnational clusters is a cornerstone in current EU-policies towards a sustainable competitive and open European economy. Within this conceptual paper relates these objectives to new developments in the application of network IT or, in popular terms, the rise of social media.

  16. Chinese social media analysis for disease surveillance

    Energy Technology Data Exchange (ETDEWEB)

    Cui, Xiaohui [Wuhan Univ., Wuhan (China); Yang, Nanhai [Wuhan Univ., Wuhan (China); Wang, Zhibo [Wuhan Univ., Wuhan (China); East China Institute of Technology, Nanchang (China); Hu, Cheng [Wuhan Univ., Wuhan (China); Zhu, Weiping [Wuhan Univ., Wuhan (China); Li, Hanjie [Wuhan Univ., Wuhan (China); Ji, Yujie [Wuhan Univ., Wuhan (China); Liu, Cheng [Oak Ridge National Lab. (ORNL), Oak Ridge, TN (United States)

    2015-09-11

    Here, it is reported that there are hundreds of thou- sands of deaths caused by seasonal flu all around the world every year. More other diseases such as chickenpox, malaria, etc. are also serious threats to people’s physical and mental health. There are 250,000–500,000 deaths every year around the world. Therefore proper techniques for disease surveillance are highly demanded. Recently, social media analysis is regarded as an efficient way to achieve this goal, which is feasible since growing number of people have been posting their health information on social media such as blogs, personal websites, etc. Previous work on social media analysis mainly focused on English materials but hardly considered Chinese materials, which hinders the application of such technique to Chinese peo- ple. In this paper, we proposed a new method of Chinese social media analysis for disease surveillance. More specifically, we compared different kinds of methods in the process of classification and then proposed a new way to process Chinese text data. The Chinese Sina micro-blog data collected from September to December 2013 are used to validate the effectiveness of the proposed method. The results show that a high classification precision of 87.49 % in average has been obtained. Comparing with the data from the authority, Chinese National Influenza Center, we can predict the outbreak time of flu 5 days earlier.

  17. Social Media Collaboration in the Classroom

    DEFF Research Database (Denmark)

    Razmerita, Liana; Kirchner, Kathrin

    2014-01-01

    (including challenges) that influence the students’ overall satisfaction with collaboration? Does the usage of e-collaboration tools and social media usage influence collaboration satisfaction? The findings of the study are summarized in a model that point towards the main factors influencing student overall...

  18. De huwelijkse voorwaarden van overheidscommunicatie & social media

    NARCIS (Netherlands)

    Danielle van Wallinga

    2013-01-01

    Full text via link. Via social media strijden overheidsorganisaties om de gunst van de burger. Twitter, Facebook, Linkedin, Youtube: geen middel wordt geschuwd om zoveel mogelijk burgers te bereiken, inspireren en te betrekken. De overheid beseft zich steeds meer dat om ‘future-proof’ te zijn en in

  19. Examining consumers’ brand endorsements on social media

    NARCIS (Netherlands)

    Bernritter, S.F.

    2016-01-01

    It has become common practice for brands to seek endorsements from other parties, such as celebrities or experts. With the emergence of social media, brands’ portfolio of endorsers has been extended to the consumer. For instance, consumers engage into positive electronic word of mouth about their

  20. Importance of Strategic Social Media Marketing

    Directory of Open Access Journals (Sweden)

    Simona VINEREAN

    2017-08-01

    Full Text Available Technological innovation has grown at an unprecedented rate over the past couple of decades, creating multiple opportunities for marketing in online settings. The proliferation of social media helps customers become more empowered and engaged in their brand interactions, while also providing them with new tools in their search, evaluation, choice and purchases of marketing offerings. Consequently, these developments are influencing marketing practices, both strategically, and tactically. Nowadays, social media has developed in an essential part of marketing strategy for its ability to generate co-created value, to interactively connect brands to consumers, to monitor brand-related discussions and sentiments, to guide consumers in the decision-making process, to instigate customer-to-customer interactions, and transform consumers into brand advocates. The purpose of this paper is to examine the strategic opportunities of social media marketing for organizations. By providing a comprehensive conceptualization and definition of social media marketing, this research outlines its role in advertising, Customer Relationship Management, and e-Word-of-Mouth.

  1. Social Media: It's What Students Do

    Science.gov (United States)

    Kelm, Orlando R.

    2011-01-01

    In assessing the application of social media on the teaching of business communication, this article looks at MBA student use of blogs, online photo database contributions, and video contributions to YouTube channels. These assignments were part of their course activities, which included a 2-week study tour in China. The article looks at these…

  2. Parents and the media. A study of social differentiation in parental media socialization.

    NARCIS (Netherlands)

    Notten, N.; Kraaykamp, G.

    2009-01-01

    In this study we analysed the effects of parental social background and family composition on various types of parental media socialization. We employed the Family Survey Dutch Population 1998, 2000 and 2003 (N = 2608), and analysed respondents’ reports of socialization practices in their parental

  3. Parents and the media: A study of social differentiation in parental media socialization

    NARCIS (Netherlands)

    Notten, N.J.W.R.; Kraaykamp, G.L.M.

    2009-01-01

    In this study we analysed the effects of parental social background and family composition on various types of parental media socialization. We employed the Family Survey Dutch Population 1998, 2000 and 2003 (N = 2608), and analysed respondents' reports of socialization practices in their parental

  4. Social marketing campaigns and children's media use.

    Science.gov (United States)

    Evans, W Douglas

    2008-01-01

    Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marketers have begun to make extensive use of the same techniques and strategies used by commercial marketers to promote healthful behaviors and to counter some of the negative effects of conventional media marketing to children and adolescents. Evans points out that social marketing campaigns have been effective in helping to prevent and control tobacco use, increase physical activity, improve nutrition, and promote condom use, as well as other positive health behaviors. He reviews the evidence from a number of major recent campaigns and programming in the United States and overseas and describes the evaluation and research methods used to determine their effectiveness. He begins his review of the field of social marketing by describing how it uses many of the strategies practiced so successfully in commercial marketing. He notes the recent development of public health brands and the use of branding as a health promotion strategy. He then goes on to show how social marketing can promote healthful behavior, how it can counter media messages about unhealthful behavior, and how it can encourage discussions between parents and children. Evans concludes by noting some potential future applications to promote healthful media use by children and adolescents and to mitigate the effects of exposure to commercial marketing. These include adapting lessons learned from previous successful campaigns, such as delivering branded messages that promote healthful alternative behaviors. Evans also outlines a message strategy to promote "smart media use" to parents, children, and adolescents and

  5. Social media in plastic surgery practices: emerging trends in North America.

    Science.gov (United States)

    Wheeler, Chad K; Said, Hakim; Prucz, Roni; Rodrich, Rod J; Mathes, David W

    2011-05-01

    Social media is a common term for web-based applications that offer a way to disseminate information to a targeted audience in real time. In the current market, many businesses are utilizing it to communicate with clients. Although the field of plastic surgery is constantly changing in response to innovative technologies introduced into the specialty, the utilization of social media in plastic surgery practices is currently unclear. The authors evaluate the current attitudes and practices of aesthetic surgeons to emerging social media technology and compare these to attitudes about more traditional modes of communication. A 19-question web-based survey was disseminated by e-mail to all board-certified or board-eligible American plastic surgeons (n = 4817). Respondents were asked to answer questions on three topics: (1) their use of social media in their personal and professional lives, (2) their various forms of practice marketing, and (3) their demographic information. There were 1000 responses (20.8%). Results showed that 28.2% of respondents used social media in their practice, while 46.7% used it in their personal life. Most plastic surgeons managed their social media themselves or through a staff member. The majority of respondents who used social media in their practice claimed that their efforts were directed toward patient referrals. The typical plastic surgery practice that used social media was a solo practice in a large city with a focus on cosmetic surgery. Local competition of plastic surgeons did not correlate with social media use. Most plastic surgeons (88%) advertised, but the form of marketing varied. The most common forms included websites, print, and search engine optimization, but other modalities, such as television, radio, and billboards, were still utilized. Social media represents a new avenue that many plastic surgeons are utilizing, although with trepidation. As social media becomes commonplace in society, its role in plastic surgery

  6. Personality Traits and Social Media Use in 20 Countries: How Personality Relates to Frequency of Social Media Use, Social Media News Use, and Social Media Use for Social Interaction.

    Science.gov (United States)

    Gil de Zúñiga, Homero; Diehl, Trevor; Huber, Brigitte; Liu, James

    2017-09-01

    This study examines the relationship between peoples' personality traits and social media uses with data from 20 societies (N = 21,314). A measure of the "Big Five" personality traits is tested on key social media dimensions: frequency of use, social interaction, and news consumption. Across diverse societies, findings suggest that while extraversion, agreeableness, and conscientiousness are all positive predictors of different types of social media use, emotional stability and openness are negatively related to them.

  7. Os media sociais no corporate social marketing

    OpenAIRE

    Araújo, Filipa Alexandra da Costa

    2012-01-01

    O presente estudo incide nas áreas do marketing e do E-marketing, em concreto no corporate social marketing e nos media sociais, respetivamente. O marketing tem sido reinventado e hoje em dia já não se fala em marketing por si só e expressões como marketing organizacional, marketing de pessoas, marketing territorial, marketing tribal, ouvem-se e lêem-se com frequência. É neste contexto que também surge o corporate social marketing, isto é, o marketing social corporativo, que pode ser enten...

  8. PARTICULARS OF PROMOTING IN THE SOCIAL MEDIA

    Directory of Open Access Journals (Sweden)

    Cristian, MOROZAN

    2014-11-01

    Full Text Available The classical promotional media, especially the television, have been often criticized for the contradictory effects that they have on the consumers. Compared to those, the Internet and social networks that support them represent an interactive environment, because consumers have more time and space to evaluate the products compared with the traditional seconds or tens of seconds of the TV spots or the few printed lines in newspapers. The promotion on the web and social media have an important role in consumers' informing, by providing the data they need for the purchasing decision, by providing feedback from others etc. For example, in the discussion groups and social networking sites, such products/services and software news are discussed and carefully evaluated by a permanent feedback from users, their responses being made posted on the internet.

  9. Enterprise Social Media Influence on Organizational Practice

    DEFF Research Database (Denmark)

    Dyrby, Signe

    This paper explores the introduction of Enterprise Social Media into organizational practices. The investigation draws on Foucault’s perspective of dispositif analysis as an approach to analyzing and understanding the influence of technology on organizations. The dispositif analysis is pursued...... through the illustration of an organization implementing an enterprise social media technology for the practice of knowledge management. In the analysis two dispositifs are considered, a dispositif of hierarchy and a dispositif of network. A discussion is carried on the dispositif analysis as a method...... including opportunities and limitations. It is argued that allowing for the analysis of historically formed dispositifs can add to our way of understanding the influences of technology on the social order of organizations....

  10. The power of likes: Social media logic and political communication

    OpenAIRE

    Kalsnes, Bente

    2016-01-01

    Political communication on social media is the topic of this dissertation. The Internet and social media platforms have provided participants in the public sphere with new ways to connect, communicate and distribute information. This study examines how and why the three main actor groups within political communication – political actors, media actors and citizens – connect and interact on social media during the electoral process in Norway in 2013. This hybrid media landscape is characterized...

  11. Recruiting Adolescent Research Participants: In-Person Compared to Social Media Approaches.

    Science.gov (United States)

    Moreno, Megan A; Waite, Alan; Pumper, Megan; Colburn, Trina; Holm, Matt; Mendoza, Jason

    2017-01-01

    Recruiting adolescent participants for research is challenging. The purpose of this study was to compare traditional in-person recruitment methods to social media recruitment. We recruited adolescents aged 14-18 years for a pilot physical activity intervention study, including a wearable physical activity tracking device and a Facebook group. Participants were recruited (a) in person from a local high school and an adolescent medicine clinic and (b) through social media, including Facebook targeted ads, sponsored tweets on Twitter, and a blog post. Data collected included total exposure (i.e., reach), engagement (i.e., interaction), and effectiveness. Effectiveness included screening and enrollment for each recruitment method, as well as time and resources spent on each recruitment method. In-person recruitment reached a total of 297 potential participants of which 37 enrolled in the study. Social media recruitment reached a total of 34,272 potential participants of which 8 enrolled in the study. Social media recruitment methods utilized an average of 1.6 hours of staff time and cost an average of $40.99 per participant enrolled, while in-person recruitment methods utilized an average of 0.75 hours of staff time and cost an average of $19.09 per participant enrolled. Social media recruitment reached more potential participants, but the cost per participant enrolled was higher compared to traditional methods. Studies need to consider benefits and downsides of traditional and social media recruitment methods based on study goals and population.

  12. Iconography for the Age of Social Media

    Directory of Open Access Journals (Sweden)

    Raymond Drainville

    2018-01-01

    Full Text Available An iconic photograph of Ieshia Evans’ arrest at a Black Lives Matter protest went viral on Twitter. Twitter users’ textual and visual responses to it appear to show recurring patterns in the ways users interpret photographs. Aby Warburg recognized a similar process in the history of art, referring to the afterlife of images. Evaluating these responses with an updated form of iconography sheds light upon this tangled afterlife across multiple media. Users’ response patterns suggest new ways to develop iconological interpretations, offering clues to a systematic use of iconography as a methodology for social media research.

  13. A Social Information Processing Model of Media Use in Organizations.

    Science.gov (United States)

    Fulk, Janet; And Others

    1987-01-01

    Presents a model to examine how social influence processes affect individuals' attitudes toward communication media and media use behavior, integrating two research areas: media use patterns as the outcome of objectively rational choices and social information processing theory. Asserts (in a synthesis) that media characteristics and attitudes are…

  14. Researching social media as if the social mattered

    OpenAIRE

    Couldry, N.; van Dijck, J.

    2015-01-01

    The institutions we have come to call “media” have been involved for over a century in providing an infrastructure for social life and have invested in a quite particular and privileged way of re-presenting the world as “social.” The dialectic between “media” and “social” has become more urgent to understand in an era when media and information infrastructures have expanded, converged, and become embedded more deeply in the texture of everyday life, while at the same time the claims of “media...

  15. Developing Ethical Guidelines for Creating Social Media Technology Policy in Social Work Classrooms

    OpenAIRE

    Shane R. Brady; David A. McLeod; Jimmy A. Young

    2015-01-01

    This paper will discuss social media technology in the context of social work education. While social media technology is prevalent in social work education, most discourse about ethical use of social media in the classroom has taken a prescriptive and overly cautious approach that neglects the context dependent nature that social work educators teach in as well as the overwhelmingly positive potential of social media technology in the classroom. This paper utilizes social constructivist theo...

  16. Empirical analysis of internal social media and product innovation: Focusing on SNS and social capital

    OpenAIRE

    Idota, Hiroki; Minetaki, Kazunori; Bunno, Teruyuki; Tsuji, Masatsugu

    2011-01-01

    Recently social media such as Blog and SNS has been introducing by many firms for means of sharing information inside the firm, in particular to promote product and process innovation. This paper attempts to examine the relationship between social media and product innovation, and research questions are summarized as follows: (i) whether social capital influences the use of social media; (ii) whether social media promotes product innovation; and (iii) whether the effect of social media on pro...

  17. Parents and the media: causes and consequences of parental media socialization

    NARCIS (Netherlands)

    Notten, N.J.W.R.

    2011-01-01

    Media literacy is an important part of socialization and with media use becoming ever more essential in modern society, research on parental media socialization is vital. This study proposes the intergenerational transmission of parent’s media competencies, as a specific kind of cultural

  18. Social proof in social media shopping: An experimental design research

    Directory of Open Access Journals (Sweden)

    Abdul Talib Yurita Yakimin

    2017-01-01

    Full Text Available The practices of social proof techniques to attract consumers to shop on social media have proliferated over time and been used extensively. The reviewed literature uncovers that social community recommendation, customers’ ratings and reviews, celebrity’s endorser and numbers of likes, affect consumers’ purchasing decisions. However, the effect of different types of social proof techniques on purchasing intention is unknown. This study empirically compares the effect of number of followers, celebrity endorser and social community recommendation on consumers’ purchasing intention. An experiment has been conducted and the results reveal that the consumers’ purchasing intention differs between groups. Further analysis discovers that the impact on consumers’ purchasing intention is different between high number of followers and low number of followers, and between having social community recommendation and not having social community recommendation. Though, the impact of these two techniques is equal wherein no technique is superior to other. In order to gain purchasing engagement and boost online sales, online businesses on social media are encouraged to use the power of social proof technique, either by increasing the number of followers or providing more social community recommendations.

  19. Social media as a tool for corporate reputation management

    OpenAIRE

    Kumlin, Marina

    2016-01-01

    The research finds that social media has offered a host of a new platform for companies to build relationships with customers and increase profitability. Through social media data analysis, the companies foster engagement and better understand their customers. Listening to social media, making sense of it, and effectively acting on that information is essential power to the companies. The study concludes that there are many advantages and benefits for social media analysis utilization in a bu...

  20. User-Generated Social Media Events in Tourism

    OpenAIRE

    Mariné Roig, Estela; Martín Fuentes, Eva; Daries Ramón, Natalia

    2017-01-01

    Social media and mobile technologies have revolutionised communication and particular attention has been given to user-generated content (UGC) and the formation of online communities; however, little attention has been given to tourist events entirely generated by users through social media. This paper aims to define and characterise the phenomenon of tourism user-generated events (UGEs) through social media around the user's new empowered role and to assess user-generated social media events...

  1. Visual communication on social media Case: Suomen Partiolaiset

    OpenAIRE

    Tuominen, Enni

    2015-01-01

    The purpose of this study was to investigate what kind of visual messages the Central Association of Scouts and Guides in Finland use in their social media, how the messages are perceived and how they could be optimized. The theoretical part explains the key concepts of social media and how it is used among Finnish youth. The chosen social media platforms, Instagram and Twitter are also looked into, fol-lowed by chapters explaining the science of studying social media monitoring, visual m...

  2. Social media for professional development and networking opportunities in academia

    OpenAIRE

    Donelan, Helen

    2016-01-01

    The research reported on in this article explores the use of social media for work-related or professional purposes. In particular, it focuses on the perceptions and use of social media by academics in the UK. The purpose of the research was to explore the potential social media has to facilitate the changing landscape of higher education and support the individual academic in their role. Of particular interest is how specific social media tools are being used to enhance networking opportunit...

  3. Framing the Use of Social Media Tools in Public Health

    OpenAIRE

    Stoll, Jennifer; Quartarone, Richard; Torres-Urquidy, Miguel

    2013-01-01

    Objective Recent scholarship has focused on using social media (e.g., Twitter, Facebook) as a secondary data stream for disease event detection. However, reported implementations such as (4) underscore where the real value may lie in using social media for surveillance. We provide a framework to illuminate uses of social media beyond passive observation, and towards improving active responses to public health threats. Introduction User-generated content enabled by social media tools provide a...

  4. Social Media Integration In Secondary Education In Pakistan

    OpenAIRE

    Rida Ahmed

    2016-01-01

    This paper investigates the adequacy of social media implementation in the context of secondary education in Pakistan and highlights the importance and necessity of social media in secondary education. This research has helped in understanding the pros and cons of social media implementation in classrooms and also facilitated in analyzing whether social media helps in student learning, classroom performances, competencies and academic grow. The qualitative study paradigm was used for this res...

  5. Social Media for Public Health: An Exploratory Policy Analysis

    OpenAIRE

    Fast, Ingrid; Sørensen, Kristine; Brand, Helmut; Suggs, L. Suzanne

    2017-01-01

    Background: To accomplish the aims of public health practice and policy today, new forms of communication and education are being applied. Social media are increasingly relevant for public health and used by various actors. Apart from benefits, there can also be risks in using social media, but policies regulating engagement in social media is not well researched. This study examined European public health-related organizations' social media policies and describes the main components of exist...

  6. The Bureaucracy of Social Media : An Empirical Account in Organizations

    OpenAIRE

    Mansour, Osama

    2013-01-01

    This thesis examines organizational use of social media. It focuses on developing an understanding of the ways by which social media are used within formal organizational settings. From the vantage point of this thesis such an understanding can be achieved by looking at tensions and incompatibilities that might potentially exist between social media and organization because of their distinct characteristics. It is argued that the distinct characteristics of social media (e.g. openness, transp...

  7. Making social media work: finding a library voice

    OpenAIRE

    Chatten, Zelda

    2017-01-01

    The social media team at the University of Liverpool Library runs a popular verified Twitter account with over 9,000 followers and is enthusiastically involved in a variety of social media platforms. Since starting a period of sustained improvement, our use of social media has progressed from being a passive channel used to broadcast news and service changes to being an active method of communication in a digital space our users already inhabit. Working collaboratively, the social media team ...

  8. Mining for Social Media: Usage Patterns of Small Businesses

    OpenAIRE

    Balan, Shilpa; Rege, Janhavi

    2017-01-01

    Background: Information can now be rapidly exchanged due to social media. Due to its openness, Twitter has generated massive amounts of data. In this paper, we apply data mining and analytics to extract the usage patterns of social media by small businesses. Objectives: The aim of this paper is to describe with an example how data mining can be applied to social media. This paper further examines the impact of social media on small businesses. The Twitter posts related to small businesses are...

  9. Social Media as a Marketing Tool for a Small Business

    OpenAIRE

    Honkaniemi, Noora

    2015-01-01

    This Bachelor’s thesis focuses on social media and utilising it as a marketing strategy for a photography entrepreneur in Tampere. Marketing theories and the concept of social media are defined in order to facilitate understanding the case in a more constructive manner. Social media platforms are introduced through literature and web materials. The purpose was to give a general guideline in marketing through various social media platforms. The objective was to gain knowledge of the more popul...

  10. Representation of intangible cultural heritage of Bangladesh through social media

    DEFF Research Database (Denmark)

    Khalid, Md. Saifuddin; Chowdhury, Md Saiful Alam

    2018-01-01

    with approximately 160 million people is experiencing an exponential growth of social media users. Towards the goal of strategically representing and diffusing ICH through social media, this study explores the current roles of social media in the transmission of ICH in the virtual world through content analysis....... The potential roles of social media in the process of preserving ICH offer a space for building awareness, creating knowledge, and diffusion of innovations....

  11. The influence of social media in destination choice

    OpenAIRE

    Tham, Min-En Aaron

    2017-01-01

    The aim of this research is to investigate the influence of social media in destination choice. The evolution of social media within tourism has provided further impetus towards destination information search and image formation. To this end, existing studies have presented the influence of social media at destination micro-levels, such as accommodation and restaurants. At a macro-level, some studies have investigated the influence of social media on a destination. However, current scope is l...

  12. The role of content marketing in social media content communities

    OpenAIRE

    Charmaine du Plessis

    2017-01-01

    Background: Content marketing has become a leading marketing technique in digital marketing communication and uses the point of view of consumers to build relationships by creating and sharing engaging content in social media that enhance their daily lives. Existing research on social media communities has focused mainly on social media marketing and virtual brand community perspectives while content marketing’s valuable and unobtrusive role in social media content communities has largely bee...

  13. Finding the right role for social media in innovation

    OpenAIRE

    Roberts, Deborah L.; Piller, Frank

    2016-01-01

    Although some companies have been able to use social media to develop new insights that lead to successful new products, many others simply do not know how to utilize social media for innovation. Whats more, some companies have seen their innovation performance negatively affected. Nevertheless, social media provides a game-changing opportunity for companies that learn how to exploit it. In order to use social media for innovation, organizations need clear strategies and objectives. The autho...

  14. Games Are Social/Media(ted/Technology Too . . .

    Directory of Open Access Journals (Sweden)

    Casey O’Donnell

    2015-04-01

    Full Text Available In this manifesto, we argue that social media research needs to take the broader field of game studies in the exploration and understanding of social media. Many of the results, theories, and concepts developed in the study of games has significant implications for the study of all social media. Of course, game studies should be paying attention to social media research too.

  15. Ten Rules for Dealing with Negative Contributions in Social Media

    OpenAIRE

    Adriana Stránská; Václav Stříteský

    2015-01-01

    Social media is becoming a key part of business communication strategy. Despite all the advantages, social media also poses a threat to business reputation. Dissatisfied customers can reach a large audience and share their negative experiences with others. This paper deals with the impact of social media on the practice of public relations. The goal of the paper is to formulate a set of rules for dealing with negative contributions and generally with crisis communication in social media. It...

  16. The INC. 500 and social media: Marketing research

    OpenAIRE

    Nora Ganim Barnes; Eric Mattson; Mira Marušić

    2008-01-01

    As a great challenge in communications, social media are widely accepted among the general population. Being very flexible and adaptable, they offer an opportunity of active participation to users, thus representing a public forum. This study presents the results of social media acceptance in the business world on a sample of the Inc. 500 companies in the US. The research found that familiarity, the value placed on social media and the use of different forms of social media are all related. T...

  17. Adoption and use of social media among public health departments

    OpenAIRE

    Thackeray, Rosemary; Neiger, Brad L; Smith, Amanda K; Van Wagenen, Sarah B

    2012-01-01

    Abstract Background Effective communication is a critical function within any public health system. Social media has enhanced communication between individuals and organizations and has the potential to augment public health communication. However, there is a lack of reported data on social media adoption within public health settings. The purposes of this study were to assess: 1) the extent to which state public health departments (SHDs) are using social media; 2) which social media applicat...

  18. Weibo or Weixin? Gratifications for Using Different Social Media

    OpenAIRE

    Gan , Chunmei; Wang , Weijun

    2014-01-01

    Part 1: Digital Services; International audience; Social media has experienced great changes in recent years. Various social media platforms emerge and develop significantly. Why users choose to use some particular social media becomes a major concern. Through adopting uses and gratifications theory, this study aims to explore gratifications sought from using two popular social media: Weibo and Weixin. Data was collected by eighteen in-depth interviews and content analysis was conducted for d...

  19. Social Media Geographic Information in Tourism Planning

    Directory of Open Access Journals (Sweden)

    Roberta Floris

    2014-05-01

    Full Text Available Social media are playing an increasingly important role as information resource in tourism both for customers (i.e. the tourists, who gather trustworthy information supporting the choice of destinations and services from peers, and for businesses, which can use the same information for improving their marketing strategies. The use of social media data can also offer new opportunities for decision-support in tourism planning. With improved understanding of the motivations of tourists and tailoring tourism service supply, decision making can be facilitated by emphasizing the strengths of tourist destinations for past and potential visitors. However, this kind of information about tourists perceptions and opinions is not always properly analysed by planners. Understanding the user satisfaction, which depends on factors related to both the location and the services that the local industry proposes, may offer valuable information in tourism planning at regional and local level.  In the light of the above premises, the goal of the study presented in this paper is to propose an integrated approach to investigate the relationships between tourists satisfaction, destination resources and tourism industry for supporting design and decision-making in regional tourism planning. The methodology developed in the study includes data collection from popular tourism social media platforms (i.e. Booking.com and TripAdvisor.com.com, and their integration with territorial and tourism data. Spatial and statistical analysis techniques are then applied to elicit insights from tourists perceptions on success factors which may be used in decision-making and planning support. The case study demonstrates the value of social media data and computational social science techniques in tourism planning. The paper concludes with a critical discussion on the potential of using such an approach in more general urban and regional planning setting.

  20. [Pathology in social media networks. Recruitment campaign].

    Science.gov (United States)

    Alcaraz Mateos, Eduardo; Guerra Pastrián, Laura; Pijuan Andújar, Lara; López Solache, Laura; Zucchiatti, Adriana; García Ángel, Rubén; Prieto Cuadra, Juan Daniel; Labiano Miravalles, Tania; Carvalho, Rita; Gardner, Jerad M; Terrádez, Cristina; de Álava, Enrique

    Pathology is a speciality that is often poorly understood, not only by the general public, but also by clinicians. However, the recent widespread use of social media provides an opportunity to increase the visibility and comprehension of our profession. A working group was formed to carry out this task. The members of the Spanish Society of Pathology were contacted through its Communication and Social Projection Subcommittee to engage in the campaign #IWantYouForSEAP, to form a network on Twitter. The recruitment period was one month (August, 2016). The resulting project, developed during the XXVIII Congress of the SEAP-IAP, was registered using the analytical tools Symplur and Tweet Binder. 32 applications (29 pathologists, 2 histotechnicians, 1 administrative personnel) were received from all over Spain, including participants from 14 of the 17 Autonomous Regions, from 22 cities and 25 medical centres. The activity in relation to the hashtag #SEAP2017V used in the congress included 685 participants with 6704 tweets and 8,837,435 impressions. 28 of the 32 recruited by the #IWantYouForSEAP campaign participated, contributing with 2410 tweets, and generating 2,090,423 impressions (36% and 24% of the total, respectively). It is possible to promote and motivate teamwork within our discipline through social media networks. This preliminary experience of the use of social media networks in our scientific community has had encouraging results which have raised high expectations among participants. An appropriate use of social media networks could help to narrow the gap between pathologists and society. Copyright © 2017 Sociedad Española de Anatomía Patológica. Publicado por Elsevier España, S.L.U. All rights reserved.

  1. The role of support staff in promoting the social inclusion of persons with an intellectual disability.

    Science.gov (United States)

    McConkey, R; Collins, S

    2010-08-01

    Past studies have found that people supported in more individualised housing options tend to have levels of community participation and wider social networks than those in other accommodation options. Yet, the contribution of support staff in facilitating social inclusion has received relatively scant attention. In all 245 staff working in either supported living schemes, or shared residential and group homes, or in day centres completed a written questionnaire in which they rated in terms of priority to their job, 16 tasks that were supportive of social inclusion and a further 16 tasks that related to the care of the person they supported. In addition staff identified those tasks that they considered were not appropriate to their job. Across all three service settings, staff rated more care tasks as having higher priority than they did the social inclusion tasks. However, staff in supported living schemes rated more social inclusion tasks as having high priority than did staff in the other two service settings. Equally the staff who were most inclined to rate social inclusion tasks as not being applicable to their job were those working day centres; female rather than male staff, those in front-line staff rather than senior staff, and those in part-time or relief positions rather than full-time posts. However, within each service settings, there were wide variations in how staff rated the social inclusion tasks. Staff working in more individualised support arrangements tend to give greater priority to promoting social inclusion although this can vary widely both across and within staff teams. Nonetheless, staff gave greater priority to care tasks especially in congregated service settings. Service managers may need to give more emphasis to social inclusion tasks and provide the leadership, training and resources to facilitate support staff to re-assess their priorities.

  2. Social innovation through disruptive interactions based on new media as a design strategy for empowering socially challenged communities

    DEFF Research Database (Denmark)

    Messeter, Jörn

    media can counteract negative influences in the community, e.g. drug abuse and gangsterism. Interviews with staff and participants reveal that social media use differ from what is reported in earlier research, in particular regarding how people connect, and relations between online and offline......This article explores potential roles of social media in community upliftment and empowement, based on a study of a non-profit NGO in a socially challenged suburb of Cape Town, South Africa. In particular, it focuses on the relation between online and offline behaviour, and how the use of social...... activities. These differences may arguably inform design for disruptive interaction to address negative influences, such as drugs and gangsterism, in socially challenged communities....

  3. Introduction to social media investigation a hands-on approach

    CERN Document Server

    Golbeck, Jennifer

    2015-01-01

    If you're interested in using social media as an investigative tool, Introduction to Social Media Investigation will show you how! Social networks and social media, like Facebook, Twitter, and Foursquare, are some of the most popular services on the Web, with hundreds of millions of users. The public information that people share on these sites can be valuable for anyone interested in investigating people of interest through open, public sources. Social media as an investigative device is in its infancy and not well understood. This book presents an overview of social media and discusses s

  4. Scientific Story Telling & Social Media The role of social media in effectively communicating science

    Science.gov (United States)

    Brinkhuis, D.; Peart, L.

    2012-12-01

    Scientific discourse generally takes place in appropriate journals, using the language and conventions of science. That's fine, as long as the discourse remains in scientific circles. It is only outside those circles that the rules and techniques of engaging social media tools gain importance. A young generation of scientists are eager to share their experiences by using social media, but is this effective? And how can we better integrate all outreach & media channels to engage general audiences? How can Facebook, Twitter, Skype and YouTube be used as synergy tools in scientific story telling? Case: during IODP Expedtion 342 (June-July 2012) onboard the scientific drillship JOIDES Resolution an onboard educator and videographer worked non-stop fort two months on an integrated outreach plan that tried and tested the limits of all social media tools available to interact with an international public while at sea. The results are spectacular!

  5. SOCIAL MEDIA – A THEORETICAL CORRELATION WITH SOCIALIZATION AND SOCIAL CHANGE

    OpenAIRE

    Joan Rita O'Brien

    2017-01-01

    The present paper envisages to understand the concept of social media in sociological context. It introduces the meaning and types of social media as well as brings about some clarity with regard to the grey area of whether somethings could be categorized as social media or not. Although social media is a relatively new concept, with its presence being felt in every sphere of our lives, its inter-relation with society can somehow be traced through the theories and writings of social psycholo...

  6. SOCIAL MEDIA – A THEORETICAL CORRELATION WITH SOCIALIZATION AND SOCIAL CHANGE

    OpenAIRE

    Joan Rita O'Brien

    2016-01-01

    The present paper envisages to understand the concept of social media in sociological context. It introduces the meaning and types of social media as well as brings about some clarity with regard to the grey area of whether some things could be categorized as social media or not. Although social media is a relatively new concept, with its presence being felt in every sphere of our lives, its inter-relation with society can somehow be traced through the theories and writings of social psychol...

  7. High School Students' Social Media Usage Habits

    Science.gov (United States)

    Tezci, Erdogan; Içen, Mustafa

    2017-01-01

    Social media which is an important product of Computer and Internet Technologies has a growing usage level day by day. Increasing social media usage level gives opportunity for new software developments and making investments in this area. From this aspect, therefore, social media has not only economic function but also make persons participate in…

  8. Impact of Social Media on Prevention of Arterial Hypertension

    OpenAIRE

    Pushina, O.S.

    2016-01-01

    The results of the analysis of the impact of social media on the prevention of arterial hypertension are given. The current situation and the possibility of usage of social media for awareness, prevention and monitoring of public knowledge about arterial hypertension risk factors and healthy lifestyle, as well as the risks of penetration of social media in medicine is analyzed.

  9. Use and Acceptance of Social Media among Health Educators

    Science.gov (United States)

    Hanson, Carl; West, Joshua; Neiger, Brad; Thackeray, Rosemary; Barnes, Michael; McIntyre, Emily

    2011-01-01

    Background: As social media use grows in popularity, health educators are challenged to think differently about how to communicate with audiences. Purpose: The purpose of this study was to explore social media use and factors that determine acceptance of social media use among health educators. Methods: A random sample of Certified Health…

  10. Application of social media to library service delivery: Perception of ...

    African Journals Online (AJOL)

    The study revealed that few of the social media identified are rarely relevant to library service delivery. Reference services, current awareness services, and library news postings were the types of library services that social media are applied. Results also indicated that there were benefits derived from using social media in ...

  11. Collaborating with Your Clients Using Social Media & Mobile Communications

    Science.gov (United States)

    Typhina, Eli; Bardon, Robert E.; Gharis, Laurie W.

    2015-01-01

    Many Extension educators are still learning how to effectively integrate social media into their programs. By using the right social media platforms and mobile applications to create engaged, online communities, Extension educators can collaborate with clients to produce and to share information expanding and enhancing their social media and…

  12. Weaving Social Media into a Business Proposal Project

    Science.gov (United States)

    Li, Xiaoli

    2012-01-01

    Given that students are enthusiastic about social media or even have expertise in some social media tools, the author decided to design a class project in her Writing for Careers (Business Communication) class that integrates social media in terms of content and project management. This article intends to describe such a class project design as…

  13. Understanding Social Media Use as Alienation: A Review and Critique

    Science.gov (United States)

    Reveley, James

    2013-01-01

    The opportunities social media provide for agential expressions of subjectivity and experiential learning, relative to social media's role in reproducing digital-era capitalism, are the subject of keen debate. There is now a burgeoning academic literature which suggests that social media users are, to a greater or lesser degree, alienated by…

  14. Using Social Media "Smartly" in the Admissions Process

    Science.gov (United States)

    Parrot, Teresa Valerio; Tipton, Stacia

    2010-01-01

    Admissions officers around the country are hearing consistent calls to enhance their social media presence. Whether the pressure is from administrators, influential alumni, or peers across institutions, social media are touted as the next big thing in admissions marketing. But are social media strategies truly "strategic," or are they merely…

  15. Update Status: The State of Social Media Marketing Curriculum

    Science.gov (United States)

    Muñoz, Caroline Lego; Wood, Natalie T.

    2015-01-01

    The purpose of this research is to examine how the topic of social media has been integrated and executed within academic institutions and marketing courses. An exploratory survey of marketing educators that taught social media in their course(s) was undertaken. The survey addressed how social media was embedded within an institute's curriculum,…

  16. The Klout Challenge: Preparing Your Students for Social Media Marketing

    Science.gov (United States)

    Bacile, Todd J.

    2013-01-01

    This paper discusses a newly developed class project to aid students in their social media knowledge and experience. "The Klout Challenge" uses a social media influence metric from Klout.com to assess students' level of engagement with others through social media sites. This project produces multiple benefits for students. Students…

  17. Social Media for Professional Development and Networking Opportunities in Academia

    Science.gov (United States)

    Donelan, Helen

    2016-01-01

    The research reported on in this article explores the use of social media for work-related or professional purposes. In particular, it focuses on the perceptions and use of social media by academics in the UK. The purpose of the research was to explore the potential social media has to facilitate the changing landscape of higher education and…

  18. Social Media Use in Journalism Education: Faculty and Student Expectations

    Science.gov (United States)

    Kothari, Ammina; Hickerson, Andrea

    2016-01-01

    Social media use has become essential for journalists. Although previous research has explored how journalists use social media, less is known about how journalism and mass communication programs incorporate social media in their coursework. Based on our survey of 323 students and 125 faculty in American universities, this study offers a…

  19. Social Media in Surgical Training: Opportunities and Risks.

    Science.gov (United States)

    Ovaere, Sander; Zimmerman, David D E; Brady, Richard R

    2018-05-02

    Surgeon engagement with social media is growing rapidly. Innovative applications in diverse fields of health care are increasingly available. The aim of this review is to explore the current and future applications of social media in surgical training. In addition, risks and barriers of social media engagement are analyzed, and recommendations for professional social media use amongst trainers and trainees are suggested. The published, peer-reviewed literature on social media in medicine, surgery and surgical training was reviewed. MESH terms including "social media", "education", "surgical training" and "web applications" were used. Different social media surgical applications are already widely available but limited in use in the trainee's curriculum. E-learning modalities, podcasts, live surgery platforms and microblogs are used for teaching purposes. Social media enables global research collaboratives and can play a role in patient recruitment for clinical trials. The growing importance of networking is emphasized by the increased use of LinkedIn, Facebook, Sermo and other networking platforms. Risks of social media use, such as lack of peer review and the lack of source confirmation, must be considered. Governing surgeon's and trainee's associations should consider adopting and sharing their guidelines for standards of social media use. Surgical training is changing rapidly and as such, social media presents tremendous opportunities for teaching, training, research and networking. Awareness must be raised on the risks of social media use. Copyright © 2018 Association of Program Directors in Surgery. All rights reserved.

  20. Social Media Integration in Secondary Education in Pakistan

    Science.gov (United States)

    Ahmed, Rida

    2016-01-01

    This paper investigates the adequacy of social media implementation in the context of secondary education in Pakistan and highlights the importance and necessity of social media in secondary education. This research has helped in understanding the pros and cons of social media implementation in classrooms and also facilitated in analyzing whether…

  1. Double-Edged Sword: Social Media Use in the Classroom

    Science.gov (United States)

    Chromey, Kelli J.; Duchsherer, Amy; Pruett, Jennifer; Vareberg, Kyle

    2016-01-01

    The purpose of this research is to identify the students' perceptions of social media use in a classroom setting. Knowing students' perceptions of social media can help the instructor build a course that both student and teacher can find effective. Using focus groups this study found a model to determine if social media is an appropriate or…

  2. The impact of social media on business performance

    NARCIS (Netherlands)

    Smits, M.T.; Mogos, S.; van Hillegersberg, J.; van Heck, E.; Connolly, R.

    2013-01-01

    Social media are gaining popularity and are increasingly used in regular operations of many companies, including start-ups, small, medium-sized, and large organizations. The purpose of this research is to explore the impact of social media and to analyze to what extent social media have impact on

  3. Design Guidelines for Graduate Program Social Media Use

    Science.gov (United States)

    Rosenberg, Joshua M.; Terry, Colin A.; Bell, John; Hiltz, Virginia; Russo, Tracy E.

    2016-01-01

    Social media provides a promising platform for members of informal and formal educational communities to build community, collaborate, and support institutional goals such as student recruitment. Despite burgeoning research on the educational uses of social media, we are not aware of any to guide graduate program social media use. In order to…

  4. Benefits of social media for nurses and service users.

    Science.gov (United States)

    Betton, Victoria is deputy; Tomlinson, Victoria

    People with mental health problems are increasingly using social media channels as part of their recovery and to improve their lives. This article discusses social media and how it can be used to complement healthcare, offers useful tips on using social media, and explores case studies for nurses to use in clinical practice.

  5. Expanding the Reach of Extension through Social Media

    Science.gov (United States)

    Gharis, Lauri W.; Bardon, Robert E.; Evans, Jennifer L.; Hubbard, William G.; Taylor, Eric

    2014-01-01

    With increasing numbers of the public using social media applications, Extension professionals have the ability to apply these same tools to connect with their clients. This article demonstrates how a social media toolset can be employed by Extension professionals by identifying how Extension professionals are currently using social media,…

  6. The Use of Social Media in Teaching Race

    Science.gov (United States)

    Nakagawa, Kathy; Arzubiaga, Angela E.

    2014-01-01

    This article explores ways in which race pedagogy interrogates social media as a significant influence on racism and source for race understandings. Social media serves as a context in which to learn about, challenge, and address issues of race. We discuss how social media may be used to promote racial literacy and question and resist racism,…

  7. Parental Control of the Time Preadolescents Spend on Social Media: Links with Preadolescents' Social Media Appearance Comparisons and Mental Health.

    Science.gov (United States)

    Fardouly, Jasmine; Magson, Natasha R; Johnco, Carly J; Oar, Ella L; Rapee, Ronald M

    2018-07-01

    Time spent on social media and making online comparisons with others may influence users' mental health. This study examined links between parental control over the time their child spends on social media, preadolescents' time spent browsing social media, preadolescents' appearance comparisons on social media, and preadolescents' appearance satisfaction, depressive symptoms, and life satisfaction. Preadolescent social media users (N = 284, 49.1% female; aged 10-12) and one of their parents completed online surveys. Preadolescents, whose parents reported greater control over their child's time on social media, reported better mental health. This relationship was mediated by preadolescents spending less time browsing and making fewer appearance comparisons on social media. Parental control over time spent on social media may be associated with benefits for mental health among preadolescents.

  8. Applications of social media and social network analysis

    CERN Document Server

    Kazienko, Przemyslaw

    2015-01-01

    This collection of contributed chapters demonstrates a wide range of applications within two overlapping research domains: social media analysis and social network analysis. Various methodologies were utilized in the twelve individual chapters including static, dynamic and real-time approaches to graph, textual and multimedia data analysis. The topics apply to reputation computation, emotion detection, topic evolution, rumor propagation, evaluation of textual opinions, friend ranking, analysis of public transportation networks, diffusion in dynamic networks, analysis of contributors to commun

  9. Social TV: How Social Media Activity Interacts With TV Advertising

    OpenAIRE

    Fossen Beth L.; Schweidel David A.

    2017-01-01

    Social TV is the simultaneous consumption of television alongside social media chatter about the programming. This topic is highly relevant for marketers. Usually it is considered as a bad thing for TV advertisers. While there can be distraction from the ads, marketers can also benefit from positive effects. Consumers’ multiscreen activities can be used to attract more viewers, to leverage TV campaigns and to increase sales. This chatter creates free exposure for the brand online, extends the...

  10. Social Media Utilization for the Service Innovation

    DEFF Research Database (Denmark)

    Sørensen, Lene Tolstrup; Falch, Morten

    2018-01-01

    on service innovation in the ICT service encounter, where the ICT relation is based on social media. Two Danish cases are presented (a bank and a mobile service provider) focusing on their use of Facebook in their ideation and innovation processes. Interviews and monitoring of Facebook activities are used...... for these differences. The paper concludes that service innovation via social media only takes place if there is the right mix of organisational interest and readiness as well as understanding for how the innovation process should be handled....... and service creation. This paper looks into how innovation takes place for enterprises using Facebook as their channel for starting service innovation in the meeting between the enterprise and the customer as part of their strategy to getting closer to the customers. The paper takes a theoretical look...

  11. Researchgate Projects: Unregulated Academic Social Media

    Directory of Open Access Journals (Sweden)

    Teixeira da Silva Jaime A.

    2017-08-01

    Full Text Available ResearchGate (RG is one of the most popular academic social media platforms currently available to scientists. Allowing scientists, researchers and academics (SRAs to network through the creation of a free account. RG provides a virtually unlimited ability for SRAs to share research, contact each other through an integrated platform and share ideas. In recent times, projects have been increasing in scope and visibility, fortifying the RG network status. This paper examines some of the project-related features at RG and points out, within a wider examination of RG and other SRA-oriented academic social media platforms, the existing benefits and risks. The results of this work will allow SRAs to manage and invest their time in a better way.

  12. Social media sentiment and consumer confidence

    OpenAIRE

    Daas, Piet J.H.; Puts, Marco J.H.

    2014-01-01

    Changes in the sentiment of Dutch public social media messages were compared with changes in monthly consumer confidence over a period of three-and-a-half years, revealing that both were highly correlated (up to r = 0.9) and that both series cointegrated. This phenomenon is predominantly affected by changes in the sentiment of all Dutch public Facebook messages. The inclusion of various selections of public Twitter messages improved this association and the response to changes in sentiment. G...

  13. Facilitation of alumni engagement through social media

    OpenAIRE

    Tervala, Johanna

    2016-01-01

    This master’s thesis study is an explanatory study aiming to formulate a strategy implementation plan for alumni engagement through social media communication for Haaga-Helia University of Applied Sciences Alumni network. The Haaga-Helia Alumni network currently often loses the contact to international graduates without first being able to involve them in the alumni activities. The network, however, would have a lot to gain from having active alumni, as well as a lot to offer to the alumni...

  14. Marketing communication metrics for social media

    OpenAIRE

    Töllinen, Aarne; Karjaluoto, Heikki

    2011-01-01

    The objective of this paper is to develop a conceptual framework for measuring the effectiveness of social media marketing communications. Specifically, we study whether the existing marketing communications performance metrics are still valid in the changing digitalised communications landscape, or whether it is time to rethink them, or even to devise entirely new metrics. Recent advances in information technology and marketing bring a need to re-examine measurement models. We combine two im...

  15. Importance of Strategic Social Media Marketing

    OpenAIRE

    Simona VINEREAN

    2017-01-01

    Technological innovation has grown at an unprecedented rate over the past couple of decades, creating multiple opportunities for marketing in online settings. The proliferation of social media helps customers become more empowered and engaged in their brand interactions, while also providing them with new tools in their search, evaluation, choice and purchases of marketing offerings. Consequently, these developments are influencing marketing practices, both strategically, and tactically. Nowa...

  16. WORD OF MOUTH ON SOCIAL MEDIA

    OpenAIRE

    Ana Raluca CHIOSA

    2014-01-01

    Through the access to information, the Internet has transformed people lifestyle, their preference for products, how they relate to brands. Perceived as an open space, without limitation, social media has become the main channel for expression of word-of-mouth, with both positive and negative effects. Thus The Internet has allowed the development of WOM, making it contemporary in our technological world. This paper examines the motives for adopting WOM behavior, forms of WOM, the WOM model an...

  17. Marketing through Social Media : Case: Comparison of Social Media Marketing Approaches of B2C Companies for Company X

    OpenAIRE

    Rantapelkonen Ahlberg, Jaana

    2010-01-01

    Rantapelkonen Ahlberg, Jaana. 2010. Social Media Marketing. Case: Comparison of Social Media Marketing Approaches of B2C Companies for Company X. Master’s Thesis. Kemi-Tornio University of Applied Sciences. Business and Culture. Pages 42 (74). The objective of this thesis is to provide insights on how Company X can use Social Media as a marketing and branding tool in consumer marketing in the Swedish market. More specifically, this study attempts to define what kinds of social media are u...

  18. A Dialogue with Social Media Experts: Measurement and Challenges of Social Media Use in Chinese Public Relations Practice

    OpenAIRE

    Yi Luo; Hua Jiang

    2012-01-01

    With the advent and increasing popularity of new communication technologies, social media tools have been widely used in corporate organization-public communication. The extant literature on social media use in public relations practice has largely centered on the ways social media tools have transformed the practice of public relations in the United States. Limited studies have examined the role of social media in China. The present study represents one of the first to investigate the measur...

  19. Serious Social Media: On the Use of Social Media for Improving Students' Adjustment to College

    Science.gov (United States)

    DeAndrea, David C.; Ellison, Nicole B.; LaRose, Robert; Steinfield, Charles; Fiore, Andrew

    2012-01-01

    A considerable body of research indicates that social support plays an integral role in determining students' successful adjustment to college. Unlike previous research that has evaluated face-to-face support interventions that occur during students' first semester at college, the current study reports on a student-centered social media site…

  20. Empirical Analysis of Social Support Provided via Social Media

    NARCIS (Netherlands)

    Medeiros, L.; Bosse, T.

    2016-01-01

    Social media are an effective means for people to share everyday problems with their peers. Although this often leads to empathic responses which help alleviate the experienced stress, such peer support is not always available. As an alternative solution for such situations, this paper explores the