Noller, Michael; Mai, Johnny P; Zapanta, Philip E; Camacho, Macario
Social media's prevalence among the professional world is rapidly increasing. Its use among medical personnel-specifically, medical students, resident physicians, and staff physicians-could compromise personal-professional boundaries. Could the acceptance or lack of acceptance of a friend request bias the medical student application process? If friend requests are accepted, then medical students, resident physicians, and staff physicians are provided access to very personal aspects of one another's lives, which may not have been the intent. The question remains whether the separation of one's personal life from work is necessary. Should medical students restrict social media relationships with residents and staff physicians to professional social media networks? The suitability and opportunities of social media among medical professionals is an ongoing issue for research that needs continued evaluation.
Digital Marketing and Ecommerce Professionals. 29 January 2010. 20 May 2010. <http://econsultancy.com/blog/5324-20+-mind-blowing-social- media...Statistics Revisited.” Econsultancy | Community of Digital Marketing and Ecommerce Professionals. 29 Jan. 2010. 20 May 2010. <http://econsultancy.com/blog
José van Dijck; Thomas Poell
Over the past decade, social media platforms have penetrated deeply into the mechanics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, we examine the intricate dynamic between social media platforms, mass media, users, and social institutions by calling attention to social media log...
Schneider, Andrew; Jackson, Rem; Baum, Neil
Social media networking is not your teenager's social media. It is a powerful tool that will change the way you communicate with your patients. This article will review the impact of social media and how social media can be a valuable tool for your medical practice. This is the first of a three-part article on social media and will discuss the use of blogging for medical practices.
This communication reports the latest trends of advertising on social media. Social media advertising means to gain traffic or attention of online users through social media sites. Today, when a user thinks about buying something, he first comes to the internet, searches for that product, compares its price with other competing brands and takes a decision, which one to buy. In this write-up, author has discussed many aspects concerning advertising through social media, viz., what is social me...
full text via link. Social media stellen mensen, merken en bedrijven in staat om zichzelf te versterken. Soms wordt optimaal gebruik gemaakt van Social Media Empowerment, maar soms ook wat minder. Effectief inzetten van social media. Regel 1: Start met context en motivatie
Etter, Michael Andreas; Ravasi, Davide; Colleoni, Elanor
Social media enable millions of users to create and disseminate narratives about organizations that increase their public exposure and shape public perceptions. In this paper, we draw on the sociology of news production and research on computer-mediated communication to discuss how different...... motivational drivers and contextual conditions associated with the formation of narratives in traditional news media and social media influence their content, diffusion, and impact significantly. Our analysis suggests that current theories of media reputation may provide an incomplete representation...... of the phenomenon, and highlight theoretically relevant differences and interrelationships between reputational dynamics involving news media and social media....
Etter, Michael Andreas; Ravasi, Davide; Colleoni, Elanor
motivational drivers and contextual conditions associated with the formation of narratives in traditional news media and social media influence their content, diffusion, and impact significantly. Our analysis suggests that current theories of media reputation may provide an incomplete representation......Social media enable millions of users to create and disseminate narratives about organizations that increase their public exposure and shape public perceptions. In this paper, we draw on the sociology of news production and research on computer-mediated communication to discuss how different...... of the phenomenon, and highlight theoretically relevant differences and interrelationships between reputational dynamics involving news media and social media....
José van Dijck
Full Text Available Over the past decade, social media platforms have penetrated deeply into the mechanics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, we examine the intricate dynamic between social media platforms, mass media, users, and social institutions by calling attention to social media logic—the norms, strategies, mechanisms, and economies—underpinning its dynamics. This logic will be considered in light of what has been identified as mass media logic, which has helped spread the media's powerful discourse outside its institutional boundaries. Theorizing social media logic, we identify four grounding principles—programmability, popularity, connectivity, and datafication—and argue that these principles become increasingly entangled with mass media logic. The logic of social media, rooted in these grounding principles and strategies, is gradually invading all areas of public life. Besides print news and broadcasting, it also affects law and order, social activism, politics, and so forth. Therefore, its sustaining logic and widespread dissemination deserve to be scrutinized in detail in order to better understand its impact in various domains. Concentrating on the tactics and strategies at work in social media logic, we reassess the constellation of power relationships in which social practices unfold, raising questions such as: How does social media logic modify or enhance existing mass media logic? And how is this new media logic exported beyond the boundaries of (social or mass media proper? The underlying principles, tactics, and strategies may be relatively simple to identify, but it is much harder to map the complex connections between platforms that distribute this logic: users that employ them, technologies that
Most people are aware of the increasing importance of social media to institutional advancement, and many colleges and universities have started investing resources in these media. The next step is to measure the impact of social media on the institution and evaluate the success of one's efforts. Every advancement leader should understand how…
Razmerita, Liana; Kirchner, Kathrin; Nabeth, Thierry
By using social media, many companies try to exploit new forms of interaction, collaboration, and knowledge sharing through leveraging the social, collaborative dimension of social software. The traditional collective knowledge management model based on a top-down approach is now opening up new...... avenues for a bottom-up approach incorporating a more personal knowledge management dimension, which could be synergized into collective knowledge using the social-collaborative dimension of social media. This article addresses the following questions: (1) How can social media support the management...... of personal and collective knowledge using a synergetic approach? (2) Do the personal and collective dimensions compete with each other or can they reinforce each other in a more effective manner using social media? Our findings indicate that social media supports both the personal and collective dimensions...
consumes, and the disparity of demographics at the division level. Organic reach across Facebook is decreasing due to more paid advertisements and...U.S. Army units of all sizes have their own social media pages on Facebook , Instagram, Twitter, or a combination of all three sites. Social media...TERMS Division, Facebook , Internet, Social Media 16. SECURITY CLASSIFICATION OF: 17. LIMITATION OF ABSTRACT 18. NUMBER OF PAGES 19a. NAME
Stohl, Cynthia; Etter, Michael; Banghart, Scott
Three global developments situate the context of this investigation: the increasing use of social media by organizations and their employees, the burgeoning presence of social media policies, and the heightened focus on corporate social responsibility (CSR). In this study the intersection...... of these trends is examined through a content analysis of 112 publicly available social media policies from the largest corporations in the world. The extent to which social media policies facilitate and/or constrain the communicative sensibilities and values associated with contemporary notions of CSR...... negotiation and participation in the social responsibilities of corporations. Moreover, policies generally enact organizational communication practices that are contrary to international CSR guidelines (e.g., the UN Global Compact and other international agreements). Findings suggest that social media...
As activists move from alternative media platforms to commercial social media platforms, they face increasing challenges in protecting their online security and privacy. While government surveillance of activists is well-documented in scholarly research and the media, corporate surveillance...... for responding to the activities of individual activists in social media. It shows that while social media afford an unprecedented level of visibility for activists, it comes with the risk of being monitored by corporations. Theoretically, it draws on conceptions of visibility in social sciences and media...... of activists remains under-researched. This article examines BP’s surveillance of activists who criticise the company’s corporate social responsibility (CSR) programme as ‘greenwashing’. In this way, it goes beyond corporations’ uses of big data and instead explores how they monitor and discuss strategies...
Madsen, Vibeke Thøis
Internal social media is a web-based communication arena that provides all organizational members with a communication opportunity. The media has emerged in organizations since 2004, and is increasingly seen as a way of giving employees a voice in organizations which can benefit the organization...... in terms of knowledge sharing, collaboration, and employee participation and engagement. The first wave of studies of internal social media was primarily from an information-systems perspective and focused more on its adoption, its affordances, and the outcome of its introduction. The second wave...... of studies was more concerned with studying the dynamics of communication on internal social media, in order to understand coworkers as strategic communicators and how communication on internal social media can constitute the organization. With a successful introduction of internal social media, coworkers...
van Dijck, J.; Poell, T.
Over the past decade, social media platforms have penetrated deeply into the mechanics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions
Ferriter, William N.; Ramsden, Jason T.; Sheninger, Eric C.
Incorporating social media tools into your professional practices does not have to be intimidating as long as you are willing to tackle five action steps. It is far easier to articulate the strengths--and to imagine the possibilities--of social media spaces as tools for communication and professional development when you are actively using those…
Etter, Michael; Colleoni, Elanor
directly to corporate performance and actions. Secondly, prominent reputation measurements couple stakeholders´ believes to reputation drivers through the use of predefined scales and items. We argue that with the rise of social media a company´s reputation has increasingly become autonomous from corporate...... actions, which demands a greater decoupling of stakeholders´ perceptions from corporate signals or actions in corporate reputation research. We develop the concept of social media reputation as the overall evaluation of a company presented in social media and present a new approach of measuring reputation...... based on social media data that accounts for the autonomy of stakeholder´s perception of a firm. We compare and contrast this novel social media reputation measure (SMRM) with traditional reputation measurements and find that SMRM is a valuable measurement to capture the autonomy of the stakeholders...
Full Text Available The paper deals with the system of services that social media management can offer to a variety of users. As social media systems are emerging, social media management can strengthen teams in social media and help to manage numerous social channels and distribution of social information from one place. Social media management is a system of procedures that are used to manage the flow of information in the environment of social media. This involves connecting with social media like Facebook, Twitter, LinkedIn, Plaxo, Ecademy, YouTube and many others, then the aggregation and management of social data. Social media management services are analysed through various fields, such as managing multiple social media profiles, mail scheduling and filtering, reporting and analytics. Social media management enables managing personal business through social media, which contributes to a significant reduction in expenditures. The paper also discusses the importance of social media management in marketing activities and various forms of social promotion, which allow companies to easily reach their customers.
Hoi, Steven CH; Boll, Susanne; Xu, Dong; Jin, Rong; King, Irwin
Presents contributions from an international selection of preeminent experts in the field Discusses topics on social-media content analysis, and examines social-media system design and analysis Describes emerging applications of social media
What constitutes a good and sustainabledigital living?Social media literacyCan we talk about social media intelligence?Can we talk about digital intelligence?How bullying is complicated by special social media affordances?
Rasmus Kleis Nielsen
Full Text Available To understand the role of social media in society, we have to understand how social media are understood. We need to analyze how different actors and organizations see and think about technology, the forms of knowledge that people draw on as they make sense of, develop, and use social media. Central among these is bullshit. This short essay discusses bullshit as defined by the philosopher Harry Frankfurt as statements made with little or no concern for their truth-value or justification and argues that social media are accompanied by unusually large amounts of bullshit for two reasons. First, they confront us with epistemological problems and are hard to understand. Second, there is a large demand for knowledge about what they mean, a powerful political economy that generates a lot of statements about social media, including substantial amounts of bullshit. Given the rapid development of social media and their growing importance, this is unlikely to change in the near future. Bullshit is here to stay, and we need to take it seriously intellectually and analytically to understand social media.
Hollensen, Svend; Kotler, Philip; Opresnik, Marc Oliver
in the past. This book on ‘Social Media Marketing’ guides through the maze of communities, platforms, and social media tools so that markers can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, it shows how to plan and implement...... will take you beyond the jargon to social media marketing mastery. But that is not all. This book is like a guide through your social media marketing strategy process. All the insights will naturally be explained, but you will also learn how to arrive at them. So here you will read, for example, not only......Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has...
Full Text Available This article explores the idea that research into media communications and information has recently undergone a normative turn as more and more writers reflect on the ever deeper embedding of our lives in media, and the possible costs that this entails. Possible ways forward for deepening and addressing this normative turn are explored, based on the particular contribution to media and communications research of social theory.
This article reports an ethnographic research on effect of enterprise social media on communication of members in entrepreneurial teams. The researcher acted as an entrepreneur and as a team member in two entrepreneurial projects to observe the communication of team members within the enterprise...... social media. In addition to observation, he conducted some interviews with team members to collect supplementary data. A theoretical framework developed from an array of three metaphors: leaky pipe, echo chamber and social lubricant, and four organizational learning processes: social capital, boundary...... work, attention allocation and social analytics. By the interpretation of the collected data, a new metaphor of “living room” was proposed. This metaphor suggests that enterprise social media provide a space for interaction of internal-external people similar to what home members and guests do...
Gyimóthy, Szilvia; Munar, Ana Maria; Larson, Mia
This study revisits and integrates the insights of recent studies on emergent social media strategies deployed by destination and event management organisations. In a comparative analysis Munar (2012) identified four generic approaches pursued by national tourism boards in the Nordic region, while...... Gyimóthy & Larson (2014) portrayed three digital value co-creation strategies deployed by festival social media. Both frameworks provided novel analytical typologies which identified a series of categories (mimetic, analytic, immersion, advertising and insourcing, crowdsourcing and community consolidation......). This paper discusses the complementary nature of these conceptual proposals and advances an integrated conceptual framework of social media strategies. Based on the empirical findings of a case study that revisits evolving digital and social media strategies of European DMOs this paper maps the dynamics...
Gyimóthy, Szilvia; Larson, Mia
This paper explores how social media becomes a part of integrated marketing communications of festival organizations. The purpose of this paper is to conceptualize the co-creation of festival experiences online by comparing managerial strategies and communicative patterns of three large....... Based on the empirical findings, we propose an analytical framework to improve our understanding of the management of social media communications, offering three distinct value co-creation strategies in a festival context....
Chugh, Ritesh; Ruhi, Umar
The rapid adoption of social media technologies has resulted in a fundamental shift in the way communication and collaboration take place. As staff and students use social media technologies in their personal lives, it is important to explore how social media technologies are being used as an educational tool. The aim of this paper is to analyse…
Tække, Jesper; Paulsen, Michael
New research in the Danish upper secondary schools shows that social media like Facebook is the number one attention diverts from the interaction about educational subjects in the classroom. At the same time international research shows that there is a great potential in using social media....... The overriding purpose of the paper is to provide a research-based input to the discussion about the role of social media in schools....... the past seven years (Paulsen & Tække 2009, 2010; Tække & Paulsen 2010). To find out if and how the gap can be reduced, we have initiated the action research project The Socio Media Education Experiment, and in the paper we explain both the background for the project and its preliminary results...
Full Text Available In the few years since the advent of ‘Big Data’ research, social media analytics has begun to accumulate studies drawing on social media as a resource and tool for research work. Yet, there has been relatively little attention paid to the development of methodologies for handling this kind of data. The few works that exist in this area often reflect upon the implications of ‘grand’ social science methodological concepts for new social media research (i.e. they focus on general issues such as sampling, data validity, ethics, etc.. By contrast, we advance an abductively oriented methodological suite designed to explore the construction of phenomena played out through social media. To do this, we use a software tool – Chorus – to illustrate a visual analytic approach to data. Informed by visual analytic principles, we posit a two-by-two methodological model of social media analytics, combining two data collection strategies with two analytic modes. We go on to demonstrate each of these four approaches ‘in action’, to help clarify how and why they might be used to address various research questions.
drs. Frans van den Reep
In this article, van der Reep argues the need for a new architectural priciple when desgining software systems. The Internet and its capacity to provide social media technology is creating a new P2P networked economy. An economy based around people working together and which will have a major impact
Albu, Oana Brindusa; Etter, Michael
Texts and conversations are central to the constitution of organizations. Through the use of social media technologies, organizational members and nonorganizational members alike have the capacity to author organizational texts that co-constitute an organization as an entity with a specific...... identity in a situational space and time. The implications of this ability are underexplored. This study focused on how two organizations used the social media technology Twitter to interact with their constituents. The article adopts communication-centered and sociomateriality perspectives to illustrate...
Ørnager, Susanne; Lund, Haakon
This book focuses on methodologies, organization and communication of digital image collection research that utilize social media content. (“Image” is here understood as cultural, conventional and commercial - stock photos - representations.) The lecture offer expert views that provide different...... image – specifically photographic - research since 2005, when major social media platforms emerged. A citation analysis includes an overview of co-citation maps that demonstrating the nexus of image research literature and the journals in which they appear. Eye-tracking test whether scholarly templates...
Gyimóthy, Szilvia; Munar, Ana Maria; Larson, Mia
This study revisits and integrates the insights of recent studies on emergent social media strategies deployed by destination and event management organisations. In a comparative analysis Munar (2012) identified four generic approaches pursued by national tourism boards in the Nordic region, while...
Whittaker, Elizabeth; Kowalski, Robin M.
Recent years have witnessed a surge of research on cyberbullying. In this article, three studies examined prevalence rates of cyberbullying among college-age students, venues through which cyberbullying occurs, with a particular focus on social media, and perceptions of cyberbullying as a function of features of the target (e.g., peer, celebrity,…
In dit hoofdstuk (7) kijkt René Boonstra naar de rol van social media binnen transmedia storytelling. Vooral de participatiecultuur speelt daarin een belangrijke rol. De vraag waar hij in dit hoofdstuk antwoord op geeft is hoe een communicatieprofessional transmedia storyteling kan gebruiken om het
full text via link. Synovate heeft de afgelopen twee jaar onderzoek verricht op dit terrein. Anita Cox, Emile Rikken en Stephan van Velthoven zetten op basis daarvan zaken op een rij in een serie van 5 artikelen, hier op Molblog te lezen. In dit artikel staat brand-building via social media
Pradipta, Angga; Lailiyah, S.Sos, M.I.Kom, Nuriyatul
Social media is internet-basic media, functioned as interaction media room based on multimedia technology. And social media created some effects. One of the negative effects of social media is haters phenomena. Haters are a person who easily said dirty words, harass, and humiliate to others. This phenomena causes anxiety—especially in Indonesia, even the Government issued public policy and letter of regulation about this phenomena, through Paragraph 27 verse (3) IT Constitution, Paragraph 45 ...
Medaglia, Rony; Zheng, Lei
As research on government social media continues to grow in quantity and scope, this area calls for mapping and systematization, in order to stimulate better-informed studies in the future. This paper draws on a comprehensive review of government social media literature in the e...... a four-point research agenda for future government social media research....
full text via link. Social media stellen mensen, merken en bedrijven in staat om zichzelf te versterken. Soms wordt optimaal gebruik gemaakt van Social Media Empowerment, bijvoorbeeld bij het versterken van de brand equity zoals bij KLM en Jillz. Soms wordt er minder goed gebruik van social media
Ørnager, Susanne; Lund, Haakon
This book focuses on methodologies, organization and communication of digital image collection research that utilize social media content. (“Image” is here understood as cultural, conventional and commercial - stock photos - representations.) The lecture offer expert views that provide different...... image – specifically photographic - research since 2005, when major social media platforms emerged. A citation analysis includes an overview of co-citation maps that demonstrating the nexus of image research literature and the journals in which they appear. Eye-tracking test whether scholarly templates...... focus on the proper features of an image such as persons, object, time etc., and if a prescribed theme affects the eye movements of the observers. The results may point to renewed requirements for building image search engines. As it stands, image management already requires new algorithms and a new...
Hollensen, Svend; Raman, Anthony
Social media marketing can be understood as a group of Internet-based applications that build on the foundations of Web 2.0 and that then allows the creation and exchange of ‘User Generated Content’. In the ‘Bowling’ marketing world, marketers target certain customer groups and send out...... this is a very direct one-way communication approach. In a social media marketing world, the bowling metaphor does not fit anymore. On this arena marketing can be better described as playing “Pinball”: Companies serve up a “marketing ball” (brands and brand-building messages) into a dynamic and chaotic market...... environment. The “marketing ball” is then diverted and often accelerated by social media “bumpers”, which change the ball’s course in chaotic ways. Occasionally, the marketing ball will come back to the company. At this point, the firm (brand) has to use the flippers to interact and throw it back...
The recent wave of protests, from the Arab Spring to the Occupy movement and austerity protests, have reinvigorated hopes for the democratic potential of the Internet, and particularly social media. With their popular appeal and multimodal affordances social media such as YouTube, Twitter...... and Facebook have generated both media and scholarly interest in their possibilities for granting visibility to and facilitating the organization of activism. However, the role of social media in sustaining civic engagement beyond protest and fatalism remains under-explored. How can social media contribute...... to sustaining longer-term involvement of civil society? What is the potential of social media for making available alternative social imaginaries? And what role may social media play in facilitating social change through cooperation with business? This volume offers answers to these questions by providing...
The phenomenon of ‘digital living’ is to a high extent influenced by the introduction of new media into society. Especially, social media are affecting the digital world of today and are setting the agenda for social connectedness in private, public and commercial networks. Based in an initial...... desire to explore a research agenda for the workings of social media in network structures a look into the literature on social media within the field of Information Systems sparked an interest in exploring a new research perspective for social media. Reviewing the IS literature it is apparent...... that the perspective of the ‘media’ as an artifact of social media has been neglected in existing literature. Based in this, this paper proposes research possibilities for investigating the ‘media’ of social media as well as some theoretical considerations that could aid the investigation. Finally, potential outcomes...
take advantages of the many languages supported by these social media tools to communicate with brothers in different regions of the continent. On...needs to properly engage and develop a comprehensive social media strategy to utilize the available social networks and stay current with the ever...or position of the Department of the Army, Department of Defense, or the U.S. Government. MILITARY ENGAGEMENT WITH SOCIAL MEDIA BY
SORIN SUCIU; DALIA PETCU
Our paper analyzes the relation between social media and political movements in contemporary world. Many authors consider that social media, especially social networking sites such as Facebook and Twitter are responsible for triggering the revolutions in the Arab world. Is the “Arab Spring” the result of modern technologies or its origins are more profound and mundane, deeply rooted in the society? Our response is that social media played an important, but only instrumental role.
Albrechtslund, Anne-Mette Bech; Albrechtslund, Anders
The main idea of this article is to situate social media practices in broader cultural practices. We point to certain dynamics in social media practices which we connect to the culture of 20th century mass tourism. This gives us a nuanced understanding of the activities connecting everyday life...... and social media. Further, our analysis provides new insights into the basic motivation for engaging in online sociality despite concerns about privacy, time-waste and exploitation....
AFRL-AFOSR-JP-TR-2016-0044 Activity Recognition in Social Media Subhasis Chaudhuri INDIAN INSTITUTE OF TECHNOLOGY BOMBAY Final Report 05/09/2016...DATES COVERED (From - To) 12 Aug 2013 to 30 Sep 2015 4. TITLE AND SUBTITLE Activity Recognition in Social Media 5a. CONTRACT NUMBER 5b. GRANT NUMBER...15. SUBJECT TERMS Social Media , AOARD, social interactions 16. SECURITY CLASSIFICATION OF: 17. LIMITATION OF ABSTRACT SAR 18. NUMBER OF PAGES 15 19a
Kelley Cotter; Maureen Diana Sasso
Libraries have increasingly adopted social media as an integral means of connecting with their users. However, social media presents many potential concerns regarding library patron privacy. This article presents the findings from a study of how librarians and library staff perceive and handle issues of patron privacy related to social media marketing in libraries. The study reports the results from a mixed-methods online survey, which used a nonprobability self-selection sampling method to c...
Hamid, Suraya; Ijab, Mohamad Taha; Sulaiman, Hidayah; Anwar, Rina Md.; Norman, Azah Anir
Purpose: The explosion of social media use such as Facebook among higher education students is deemed to have great potential in widely disseminating environmental sustainability awareness. The paper aims to capture, summarise, synthesise and comment on the role of social media to garner interest of students and staff on environmental…
Ramli, Rindra M.
This paper describes the tools implemented by KAUST library to enhance collaboration among library staff. Highlights the features / functionalities of the implemented tools and their related success / constraints in achieving the desired targets.
Salverda, I.E.; Jagt, van der P.D.; Willemse, R.; Onwezen, M.C.; Top, J.L.
Hoewel de rol en impact van internet en de sociale media in de samenleving algemeen worden aangenomen, is het nog niet duidelijk of en hoe het communiceren en delen van informatie via internet en de sociale media bijdragen aan het ontstaan van sociale innovatie. Hoofdvragen van deze verkenning zijn
Barbier, Geoffrey; Gundecha, Pritam
Social media shatters the barrier to communicate anytime anywhere for people of all walks of life. The publicly available, virtually free information in social media poses a new challenge to consumers who have to discern whether a piece of information published in social media is reliable. For example, it can be difficult to understand the motivations behind a statement passed from one user to another, without knowing the person who originated the message. Additionally, false information can be propagated through social media, resulting in embarrassment or irreversible damages. Provenance data
Schober, Michael F.; Pasek, Josh; Guggenheim, Lauren; Lampe, Cliff; Conrad, Frederick G.
Demonstrations that analyses of social media content can align with measurement from sample surveys have raised the question of whether survey research can be supplemented or even replaced with less costly and burdensome data mining of already-existing or “found” social media content. But just how trustworthy such measurement can be—say, to replace official statistics—is unknown. Survey researchers and data scientists approach key questions from starting assumptions and analytic traditions that differ on, for example, the need for representative samples drawn from frames that fully cover the population. New conversations between these scholarly communities are needed to understand the potential points of alignment and non-alignment. Across these approaches, there are major differences in (a) how participants (survey respondents and social media posters) understand the activity they are engaged in; (b) the nature of the data produced by survey responses and social media posts, and the inferences that are legitimate given the data; and (c) practical and ethical considerations surrounding the use of the data. Estimates are likely to align to differing degrees depending on the research topic and the populations under consideration, the particular features of the surveys and social media sites involved, and the analytic techniques for extracting opinions and experiences from social media. Traditional population coverage may not be required for social media content to effectively predict social phenomena to the extent that social media content distills or summarizes broader conversations that are also measured by surveys. PMID:27257310
Poell, T.; van Dijck, J.; Atton, C.
While the rise of social media has made activists much less dependent on television and mainstream newspapers, this certainly does not mean that activists have more control over the media environments in which they operate. Media power has neither been transferred to the public, nor to activists for
Kampf, Constance Elizabeth; Mohammadreza, Marjan
Social Media studies tend to focus on either internal (Friedl & Verčič, 2011; Huang et al, 2013) or external communication (Briones et al, 2011; Hanna et al, 2011; Saschi, 2012; Byrd, 2012; Kilgour et al, 2015) , rather than addressing social media across the organization. This is problematic...... because of the diversity in perspectives about how social media should be deployed among competing department perspectives in an organization are generally not explicitly considered when internal and external communication are dealt with separately. These diverse perspectives lead to tensions between...... differing needs and practices across the organization that affect the understanding of social media value and use, as well as how social media fits with overall communication strategy planning. To address this issue, we have conceptualized the “Online Reputation Chain” as a metaphor for understanding social...
Jalees, Tariq; Tariq, Huma; Zaman, Syed Imran; Alam Kazmi, Syed Hasnain
Social media usage in the world and especially in Pakistan has a high growth due to which it (social media) has a potential of becoming an eﬀective marketing tool. Despite its comparatively low cost and significance, marketers are not eﬀectively utilizing social media. Thus the aim of this study is to measure the influence (eﬀect) of four social variables: social capital, trust, homophily and interpersonal influence on electronic word of mouth (eWOM) communication. The sample size for the stu...
Le Heuzey, M-F
Using social media web sites is a common activity for children, and any site that allows social interaction (social network, games, virtual worlds...) is a social media site. Pediatricians are in a position to help families understand the benefits and the risks of these sites, and to diagnose problems in children and adolescents as cyberbullying, depression, and post traumatic disorder. Copyright © 2011 Elsevier Masson SAS. All rights reserved.
Taubert, Mark; Watts, Gareth; Boland, Jason; Radbruch, Lukas
The uses of social media have become ubiquitous in contemporary society at an astonishingly fast-paced rate. The internet and in particular platforms such as Facebook, Twitter and YouTube are now part of most people's vocabulary and are starting to replace many face-to-face interactions. The online world, in particular, is alive with discussions, comments and anecdotes about the topics of illness, disease, hospitals, death and dying. The topic of death and dying had in the not too distant past been seen as taboo, but willingness and need to talk openly about it appears to be on the increase. In parallel to this, many public awareness campaigns are highlighting society's need to be more prepared for dying and death. This will have a significant impact on the way terminally ill patients and their families approach the last years, months and weeks of their lives and how they might expect palliative health and social care professionals working with them through these difficult periods to interact with them. We pay particular attention to the areas of digital posterity creation and memorialisation within the wider holistic context of end-of-life care.
The recent wave of protests, from the Arab Spring to the Occupy movement and austerity protests, have reinvigorated hopes for the democratic potential of the Internet, and particularly social media. With their popular appeal and multimodal affordances social media such as YouTube, Twitter...
Lutz, Christoph; Hoffmann, Christian Pieter
The presentation shows parallels between social media implementation and open data projects in public administration settings, using as an example a research project in cooperation with the city of Hamburg and funded by ISPRAT. It proposes a multilevel perspective and combines organizational as well as individual drivers of social media readiness within a holistic framework.
van den Eijnden, R.J.J.M.; Lemmens, Jeroen; Valkenburg, Patti
There is growing evidence that social media addiction is an evolving problem, particularly among adolescents. However, the absence of an instrument measuring social media addiction hinders further development of the research field. The present study, therefore, aimed to test the reliability and
van den Eijnden, R.J.J.M.; Lemmens, J.S.; Valkenburg, P.M.
There is growing evidence that social media addiction is an evolving problem, particularly among adolescents. However, the absence of an instrument measuring social media addiction hinders further development of the research field. The present study, therefore, aimed to test the reliability and
This presentation discusses the use of social media as a tool during the full-scale exercise Tremor-14 in Las Vegas, and examines Lessons Learned as a path forward in using social media to disseminate Emergency Public Information (EPI) on a regular basis.
Bal, Anjali S.; Grewal, Dhruv; Mills, Adam; Ottley, Gary
The importance of social media for marketing professionals has grown immensely as consumers turn to it to connect with products, brands, and brand communities. Yet limited research investigates the uses of social media to teach core marketing concepts. This article analyzes coursework in foundational marketing classes, with a specific focus on the…
Albert, Daniel J.
Students in the United States use technology and social media platforms for both educational and noneducational purposes. Integration of social media in music education classes can help facilitate learning experiences that would be less likely to happen in a brick-and-mortar setting. However, issues such as privacy and cyberbullying continue to…
Dyrby, Signe Sofie
This PhD thesis is concerned with the social dynamics of Enterprise Social Media (ESM) at work. As ESM technologies are making their way on to the organizational scene, knowledge about how to understand and work with these media are in demand. Existing knowledge about ESM in organizations highlights the technological features and the new possibilities for organizational work that these media bring forward. However, the open and perpetual display of organizational connections...
Jensen, Jakob Linaa
Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many...... new questions such as: How can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed? Which ethical research issues and controversies do we have to pay attention to? This book focuses on research...... strategies and methods for analyzing social media and will be of interest to researchers and practitioners using social media, as well as those wanting to keep up to date with the subject....
and show multiple opportunities and challenges for adopting these initiatives into organizational practices. In recent years social media technologies have entered the organizational spheres with the objective of connecting people and enabling them to share and build knowledge. The application and use...... of social media as a tool for knowledge management presents an interesting addition to existing knowledge management initiatives. In this research in progress paper, social media for knowledge management is explored through investigating the research question, how can social media influence knowledge...... management practices in organizations? The investigation builds on a theoretical reflection of the concepts of knowledge management practices and social media. The method for the theoretical investigation is based in the outline of core literature perspectives dealing with knowledge management practices...
Braun, Joseph A., III, Ed.
Contends that the end of slavery, women's suffrage, and the civil rights movement were watershed events of social justice in U.S. history. Provides reviews of two media-based sets of instructional materials that can help students understand the struggle by disenfranchised groups to become full participants in society. (CFR)
Fast, Ingrid; Sørensen, Kristine; Brand, Helmut; Suggs, L Suzanne
To accomplish the aims of public health practice and policy today, new forms of communication and education are being applied. Social media are increasingly relevant for public health and used by various actors. Apart from benefits, there can also be risks in using social media, but policies regulating engagement in social media is not well researched. This study examined European public health-related organizations' social media policies and describes the main components of existing policies. This research used a mixed methods approach. A content analysis of social media policies from European institutions, non-government organizations (NGOs) and social media platforms was conducted. Next, individuals responsible for social media in their organization or projects completed a survey about their social media policy. Seventy-five per cent of institutions, NGOs and platforms had a social media policy available. The primary aspects covered within existing policies included data and privacy protection, intellectual property and copyright protection and regulations for the engagement in social media. Policies were intended to regulate staff use, to secure the liability of the institution and social responsibility. Respondents also stressed the importance of self-responsibility when using social media. This study of social media policies for public health in Europe provides a first snapshot of the existence and characteristics of social media policies among European health organizations. Policies tended to focus on legal aspects, rather than the health of the social media user. The effect of such policies on social media adoption and usage behaviour remains to be examined. © The Author 2014. Published by Oxford University Press on behalf of the European Public Health Association. All rights reserved.
Errika Dwi Setya Watie
Media presents to be a part of human life. The presence and the development of internet bring a new way of how to communite in social life. Social media presents and changes the communication paradigm in today's society. Communication in social media is not limited by distance, time, and space. It could happen anywhere, anytime, without having a face to face talking. Even social media can negate social status that is often as a barrier in communication. Social media has changed the world....
Full Text Available Social media applications which have been emerging with the spread of developing internet technology, have deeply transformed all variants of the phenomenon of the communication, including mass communication. Social media has transformed phenomenon of communication into an accelerant and interactive format that can be contributed continuously; while, mass media carries the information which is designed from a certain center (newsrooms to masses conventionally. It can be expressed that social media applications, corresponding to the different forms of interactive communication, such as internet forums, weblogs, social blogs, wikis, photo/video/text sharing applications/websites, have also created significant changes in the field of journalism. This new (social media which provides readers to participate in the news texts actively, even provides the opportunity to every ordinary person (who has an internet connection for being a citizen journalist, is not only a new source of news for journalists, but it is also seen as a new reporting enviroment that provides possibility for making profession of journalism in an interactive format. This study aims to examine the social media usage habits of journalists and their relation with social media. The journalists who work for local and national media organizations located in İzmir, are determined as a sample of this study and the questionnaire/survey method is chosen for to achieve specific data for the aim of the study
In the light of the popularity of social media on one hand, and the contradictive relationships between journalists and public relations practitioners on the other hand, the thesis studies media relations after the introduction of social media. The study focuses on media relations in Estonian public relations scenery. The research answers to the questions: - What are media relations today? - What are the functions of social media and media relations in organizational communication? ...
Lander, Sarah T; Sanders, James O; Cook, Peter C; O'Malley, Natasha T
Internet searches and social media utilization in health care has exploded over the past 5 years, and patients utilize it to gain information on their health conditions and physicians. Social media has the potential to serve as a means for education, communication, and marketing in all health care specialties. Physicians are sometimes reluctant to engage because of concerns of privacy, litigation, and lack of experience with this modality. Many surgical subspecialties have capitalized on social media but no study to date has examined the specific footprint of pediatric orthopaedic surgeons in this realm. We aim to quantify the utilization of individual social media platforms by pediatric orthopaedic surgeons, and identify any differences between private and hospital-based physicians, but also regional differences. Using the Pediatric Orthopaedic Society of North America Member Directory, each active member's social media presence was reviewed through an Internet search. Members were stratified on the basis of practice model and geographic location. Individual Internet searches, social media sites, and number of publications were reviewed for social media presence. Of 987 Pediatric Orthopaedic Society of North America members, 95% had a professional webpage, 14.8% a professional Facebook page, 2.2% a professional Twitter page, 36.8% a LinkedIn profile, 25.8% a ResearchGate profile, 33% at least 1 YouTube. Hospital-based physicians had a lower mean level of utilization of social media compared with their private practice peers, and a higher incidence of Pubmed publications. Private practice physicians had double the social media utilization. Regional differences reveal that practicing Pediatric Orthopaedists in the Northeast had increased utilization of ResearchGate and LinkedIn and the West had the lowest mean social media utilization levels. The rapid expansion of social media usage by patients and their family members is an undeniable force affecting the health
Chang, Mark D.
Approved for public release; distribution is unlimited With the advent and subsequent growth of several new media technologies, violent extremist groups have incorporated social media into recruiting strategies. How are violent extremist groups using social media for recruiting? This thesis explores several new media technologies—websites, blogs, social media, mobile phones, and online gaming—to determine if violent extremist groups rely on social media for recruiting. By comparing the com...
Media are fundamental to our sense of living in a social world. Since the beginning of modernity, media have transformed the scale on which we act as social beings. And now in the era of digital media, media themselves are being transformed as platforms, content, and producers multiply. \\ud \\ud Yet the implications of social theory for understanding media and of media for rethinking social theory have been neglected; never before has it been more important to understand those implications. Th...
Larson, Mia; Gyimóthy, Szilvia
media carry many opportunities; on the other hand, their strategic use is paved with a number of challenges. Many managers are overwhelmed and lack a full appreciation or knowledge about the potentials of social media such as how to control content, timing and frequency of information (Muniz & Schau......, 2007; Meerman Scott, 2010). The current disorientation of practitioners yielded a vast body of consultancy literature and airport bestsellers advocating success recipes for dealing strategically with social media (see for example Falls & Decker 2011; Bradley & McDonald 2011). On the other hand......, there exists very little published research that conceptualizes this field and provides empirical analyses of how social media becomes a part of integrated marketing communications. The purpose of this paper is to address this research gap and to explore how festival organisations use social media to rearrange...
Shonin, E; Van Gordon, W; Griffiths, MD
The number of people engaging in and using social media has increased substantially over the past decade. Recent research has also suggested that a minority of individuals appear to be addicted to social media (e.g., so-called ‘Facebook addiction’). Another area that has seen substantial growth during the same time period is the use of mindfulness. Following a brief overview of both excessive social media use and the basic concepts relating to what mindfulness is, this paper briefly reviews s...
Etter, Michael; Castello, Itziar
The introduction of new information and communication technologies such social media platforms in organizations results in a new emerging logic of stakeholder engagement around sustainable development issues. We investigate how middle managers of a pharmaceutical corporation navigate between two...... competing logics of stakeholder engagement: the current (influence logic) and the new logic underlying social media (logic of community). With a longitudinal study of 26 months we observe how engagements failed since managers were not able to integrate certain symbolic and substantive elements of the new...... introduced by social media....
Learn to design professional and effective social media profiles! Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn profiles, this fun-but-straightforward guide shows you how to create eye-catching social media profiles with a professional, cohesive design. Includes online resources and downloadable templates that allow you to make your own profiles quick and easyReveals techniques for making a
Tække, Jesper; Paulsen, Michael Eric
must find new ways of doing things, because our media milieu has changed. Also in schools many things are changing; the classroom is no longer a closed room where interaction is isolated from the external world. Thousands of parallel interaction systems are intermingling within the social situations...... in the classrooms. On this basis, we present the action research project Socio Media Education, which tries to develop new ways of teaching that feed to the new media environment. The aim of the paper is, on an early stage, to report about the challenge of the new social media and how the project tries to find......Like with the emergence of oral language and the invention of writing, printing, and electronic media, today digital media entail a revolution of society. In our present time we are living through the incunabula of a digital revolution. This means that many things in society find new forms, and we...
Prastya, Narayana Mahendra
New media and social media have changed the practice of public relations. One area that changed is crisis communication. Because of these new technologies, crisis can be more complex. The pace of information, the uncertainty, and the rumors, are increasing. Public relations practitioners should include the new media and social media use in their crisis communication plan. Before doing that, public relations practitioners should change their mindset about social media and new media. The first ...
This article discusses whether commercial communication in social media is covered by the European opt in-model concerning unsolicited electronic mail for direct marketing purposes found in the directive on privacy and electronic communications (2002/58). It is concluded that messages in social...... media – in contrast to news feeds and advertisements – may be characterised as electronic mail. However, the EU provisions on unsolicited electronic mail is found in the regulatory framework for telecommunication which as a starting point does not regulate web-based content such as social media services....... The ban on unsolicited electronic mail does not apply to messaging systems in social media unless the system gives access to sending traditional e-mail. Until 12 June 2013, Member States could – in national law – uphold a broader definition of electronic mail in the light of the minimum harmonisation...
Gan, Chunmei; Tan, Chee-Wee
Despite the increasing popularity and growing trend of mobile social media in China, factors affecting users’ continued usage behavior remains unclear and deserves further scholarly attention. Synthesizing theories of expectation confirmation as well as uses and gratification, we advance a uses...... and gratification expectancy model that depicts how confirmation, perceived usability and gratification affect users’ continuance intention towards mobile social media. Empirical findings from an online survey of 247 respondents reveal that continuance intention is determined by a range of gratifications, including...... information sharing, media appeal and perceived enjoyment. In addition, confirmation of expectations and perceptions of usefulness gleaned through prior usage of mobile social media have significant effects on gratifications of information sharing, perceived enjoyment, social interaction, passing time...
Social media are often claimed to be an important new force in politics. One way to investigate such a claim is to follow an early call made in actor-network theory (ANT) to “unscrew” those entities that are assumed to be important and show how they are made up of heterogeneous networks of many...... different actors (Callon and Latour 1981). In this article I take steps towards unscrewing seven Facebook pages that were used to mobilize citizens for and against road pricing in Copenhagen in 2011-2012. But I encounter the difficulty that social media are already explicitly understood in Internet Studies...... that it can be combined with liberal notions of a singular public sphere (Somers 1995b; 1995a). In order to unscrew social media as a political force, I suggest that we need to work through both the assembling of social media networks and attend to corresponding reconstructions of liberal political narratives...
Full Text Available As a focus of study, ‘social media’ tend to lack definitional clarity and grounding in theories of media and text. This paper establishes and discusses a conceptual framework for defining social media as communicative genres, constituted by the interplay between interactive functionalities configured at the software level and the invocation and appropriation of various software functionalities to achieve specific purposes in and through users’ actual communicative practices. I suggest that social media might be seen as particularly dynamic genres, subject to continuous disruption and uncertainty,owing to their deinstitutionalised and participatory character, and the shifting roles of producers and recipients in the networks and conversations that make up social media content.
With today’s means of communication and the billions of people across the globe using social media, it is no surprise that law enforcement intelligence operations have turned to using social media as an information collection medium. Using social media to collect information on individuals offers many benefits to law enforcement agencies but also includes certain manageable risks. There are several oversight regulations that department administrators and officers alike should be aware of. While the regulations certainly do not prevent information collection, law enforcement officers may find the constraints somewhat burdensome. This paper seeks to help identify the more prevalent issues with using social media as a virtual informant and guide agencies in a way to avoid the more common mistakes. These mistakes can lead to civil rights infringements and government oversteps by state, local and tribal officials.
The Social Media have changed the power structures in the marketplace; evidence points to a major power migration taking place and to emergence of a new breed of powerful and sophisticated customer, difficult to influence, persuade and retain The paper outlines the nature, effects and present status of the Social Media, underlying their role as customer empowerment agents. It explains their aptitude and possible roles as part of the corporate Marketing strategy and identifies different ways o...
Kober, Thomas; Weir, David
Agile social media analysis involves building bespoke, one-off classification pipelines tailored to the analysis of specific datasets. In this study we investigate how the DUALIST architecture can be optimised for agile social media analysis. We evaluate several semi-supervised learning algorithms in conjunction with a Na ̈ıve Bayes model, and show how these modifications can improve the performance of bespoke classifiers for a variety of tasks on a large range of datasets.
Dr. Rasananda Panda; Dr. Bijal Mehta; Ms. Anushree Karani
Internet and Social Media have made a significant impact on all spheres including individual, corporate and businesses. Given the current scenario, the nature of the business sector is changing rapidly. Globalization and digitization has revolutionized the business practices. This change is evident in all types of business ventures from small scale to large scale. Role of social media is considered as a crucial aspect in today’s global business environment (Abuhashesh, 2014). Hence, busines...
Serup, Liv; Laursen, Stine; Sandgreen, Michael; Trougaard, Victor; Lind, Line; Hansen, Camilla
This project aims to explore the changes social media platforms have generated onto corporate communication. Exploring the notion of dialogue in relation to various dialogic theories, social media theory, and corporate communication will provide an answer to this, as the respective theories and concepts provide different perspectives. The analysis is anchored in a case study of Danske Bank and Call me, since they represent two well-established organizations on Facebook. It is concluded tha...
Full Text Available The ways people connect, interact, share, and communicate have changed due to recent developments in information technology. These developments, categorized as social media, have captured the attention of business executives, technologists, and education professionals alike, and have altered many business models. Additionally, the concept of social media impacts numerous sub-disciplines within business and has become an important issue with operational, tactical, and strategic considerations. Despite this interest, many business schools do not have courses involving social media technologies and applications. In those that do, the placement and focus of the course varies considerably. This article provides motivation and insight into the process of developing an approach for effectively teaching social media use in business. Additionally, it offers implementation examples of courses taught at three major universities. The article concludes with lessons-learned that will give instructors practical guidance and ensure that social media courses taught in a business school provide students with a solid basis for integrating social media into business practice.
van Koningsbruggen, Guido M; Hartmann, Tilo; Eden, Allison; Veling, Harm
Why is it so difficult to resist the desire to use social media? One possibility is that frequent social media users possess strong and spontaneous hedonic reactions to social media cues, which, in turn, makes it difficult to resist social media temptations. In two studies (total N = 200), we investigated less-frequent and frequent social media users' spontaneous hedonic reactions to social media cues using the Affect Misattribution Procedure-an implicit measure of affective reactions. Results demonstrated that frequent social media users showed more favorable affective reactions in response to social media (vs. control) cues, whereas less-frequent social media users' affective reactions did not differ between social media and control cues (Studies 1 and 2). Moreover, the spontaneous hedonic reactions to social media (vs. control) cues were related to self-reported cravings to use social media and partially accounted for the link between social media use and social media cravings (Study 2). These findings suggest that frequent social media users' spontaneous hedonic reactions in response to social media cues might contribute to their difficulties in resisting desires to use social media.
Leskovec, Jure; Huttenlocher, Daniel; Kleinberg, Jon
Relations between users on social media sites often reflect a mixture of positive (friendly) and negative (antagonistic) interactions. In contrast to the bulk of research on social networks that has focused almost exclusively on positive interpretations of links between people, we study how the interplay between positive and negative relationships affects the structure of on-line social networks. We connect our analyses to theories of signed networks from social psychology. We find that the c...
Kind, Terry; Evans, Yolanda
Learning is ongoing, and can be considered a social activity. In this paper we aim to provide a review of the use of social media for lifelong learning. We start by defining lifelong learning, drawing upon principles of continuous professional development and adult learning theory. We searched Embase and MEDLINE from 2004-2014 for search terms relevant to social media and learning. We describe examples of lifelong learners using social media in medical education and healthcare that have been reported in the peer-reviewed literature. Medical or other health professions students may have qualities consistent with being a lifelong learner, yet once individuals move beyond structured learning environments they will need to recognize their own gaps in knowledge and skills over time and be motivated to fill them, thereby incorporating lifelong learning principles into their day-to-day practice. Engagement with social media can parallel engagement in the learning process over time, to the extent that online social networking fosters feedback and collaboration. The use of social media and online networking platforms are a key way to continuously learn in today's information sharing society. Additional research is needed, particularly rigorous studies that extend beyond learner satisfaction to knowledge, behaviour change, and outcomes.
Nielsen, Jørgen Lerche; Bodington, Malene; Lerche, Søren
, these approaches have all taken a normative & meta-theoretical approach to the subject & are rarely grounded in empirical research. Much has been written about using social media in a rationally, purpose-driven or strategic way, relating it to corporations, political organisations, and the latest in relation...... the police that carried out political decisions. By employing social media, volunteers were found & mobilised for blockades and demonstrations when Iraqi refugees were deported, a large amount of money was collected in a very short time, & traditional mass media & politicians were engaged in the debate...... surrounding the Iraqi refugees. Based on the theories of Castells, Dyson, Rheingold, Ganz, & Habermas, this paper analyses Kirkeasyl as a case where social media was successfully used for dialogue, engagement, mobilisation, & as a springboard to spread the movement’s message & affect the political debate....
Full Text Available Purpose – to present the issue of dealing with negative word-of-mouth under the newly created conditions of social media and formulate a set of rules for dealing with negative contributions in social networks such as Facebook. Design/methodology/approach – The paper presents findings from both a quantitative survey of Czech Facebook users and expert interviews. Findings – The results of the survey that was done among internet users has proven, that Czech Facebook users are fully aware of the fact that by complaining publicly via social media they can get a company in a serious trouble and want to use it to their advantage. Expert interviews agreed on necessity of good knowledge of the community, quick response to the posts and careful consideration of deleting negative contributions. Research limitations/implications – the empirical research is focused on the Czech market that is specific in the field of internet user behaviour. Findings are primarily valid solely for the social network Facebook. Other platforms may differ in complaining behaviour of the users. Practical implications – research findings show, that social media play an important role in complaining behaviour of Czech internet users. This fact results in the necessity of the presence in social media and careful monitoring the word-of-mouth. Crucial factors of successful communication in social media are knowledge of the com munity, quick response to the posts and careful consideration of deleting negative contributions.Originality/Value – Word of mouth, nowadays the most powerful marketing tool and the strongest argument in the decision making process, is now not limited to the circle of nearest friends of family. Social media gives people a voice that is immediate and can have impact. Without an effective and fast reaction of the company, a serious harm can be suffered. The significance of social network Facebook in complaining behaviour of Czech consumers is assessed
Koningsbruggen, G.M. van; Hartmann, T.; Eden, A.; Veling, H.P.
Why is it so difficult to resist the desire to use social media? One possibility is that frequent social media users possess strong and spontaneous hedonic reactions to social media cues, which, in turn, makes it difficult to resist social media temptations. In two studies (total N = 200), we
Mondahl, Margrethe; Razmerita, Liana
a social media-enhanced collaborative learning environment in case-based teaching of foreign languages. Based on social constructivismwe argue that foreign language learning is an individual as well as collaborative process and cognitive processes underlying learning and in particular foreign language....... The case-study findings indicate that collaborative learning processes that are embedded in a social media enhanced learning platform are supportive and conducive to successful problem-solving which leads to successful adult foreign language learning. Furthermore, the study reports on some......Social media has created new possibilities for digitally native students to engage, interact and collaborate in learning tasks that foster learning processes and the overall learning experience. Using both qualitative and quantitative data, this article discusses experiences and challenges of using...
This article explores potential roles of social media in community empowerment, based on a study of a non-profit NGO in a socially challenged suburb of Cape Town, South Africa. In particular, it focuses on the relation between on-line and off-line behavior, and how the use of social media can...... counteract negative influences in the community, e.g., drug abuse and gangsterism. Interviews with staff and participants reveal that use of social media in the context of a socially challenged community results in social media use, and connections between online and offline activities, that stands...... in contrast to earlier social media research. These differences may inform design and social innovation for disruptive interaction to address negative influences, such as drugs and gangsterism, in socially challenged communities....
AIR COMMAND AND STAFF COLLEGE DISTANCE LEARNING AIR UNIVERSITY UTILIZING SOCIAL MEDIA AND PROTECTING MILITARY MEMBERS AND THEIR FAMILIES...part of her decision-making process.17 James has been innovative in her approach 530 127 203 13 12 1 1 FacebookYouTube TwitterInstagram Blog ...tools include social networking sites, blogs (weblogs), wikis, podcasts, and sites to share photos and bookmarks.23 Social networking. Social
Yang, Y Tony; Chen, Brian
Social media marketing is the next frontier for direct-to-consumer advertising of pharmaceutical products, but represents an unchartered territory for regulatory action. With explosive growth in the use of social media, along with pharmaceutical companies' increasing adeptness at taking advantage of opportunities for social media marketing, the Food and Drug Administration (FDA) faces an urgent need to develop its own capacities to monitor and engage with social media marketing. In response to potential FDA action, pharmaceutical companies' marketing, regulatory compliance and legal staffs must work closely to design initiatives that are sensitive to FDA concerns. This article will address the current status of FDA regulations on social media advertising, their historical origins, challenges to implementation, and their likely future direction.
Beckingham, Sue; Purvis, Alison; Rodger, Helen
This paper shares the strategy we have developed at Sheffield Hallam University (SHU) to educate and guide staff and students in their use of social media. Students need to understand their responsibilities to themselves and the institution, to develop sustainable strategies for using social media to enhance their learning and to develop their employability skills as future graduates. They need to place value in the development of a professional online presence, appreciate the difference betw...
Social media and social media marketing are real challenges to holistic marketing management approach focusing on real customer value. A distinct problem for social media is making a profit when the standard practice is to not charge the user any money. Social media marketing relies on its similarity to word of mouth marketing which has always been praised for its effectiveness. Social media marketing can be faster and cheaper that other forms of marketing, and should be integrated with the r...
Werder, Karl; Helms, Remko W.; Jansen, Slinger
Social media is a phenomenon widely used by companies. Studies report that up to 94% of companies that have a marketing department make use of social media. Which social media platforms to adopt and how to use them to support the business strategies is often not a deliberate choice in companies. Therefore a strategic framework is proposed here that guides companies in making the choices that together entail their social media strategy. The research starts with an inventory of social media by ...
Gruzd, Anatoliy; Haythornthwaite, Caroline
Social network analysis provides a perspective and method for inquiring into the structures that comprise online groups and communities. Traces from interaction via social media provide the opportunity for understanding how a community is formed and maintained online. The paper aims to demonstrate how social network analysis provides a vocabulary and set of techniques for examining interaction patterns via social media. Using the case of the #hcsmca online discussion forum, this paper highlights what has been and can be gained by approaching online community from a social network perspective, as well as providing an inside look at the structure of the #hcsmca community. Social network analysis was used to examine structures in a 1-month sample of Twitter messages with the hashtag #hcsmca (3871 tweets, 486 unique posters), which is the tag associated with the social media-supported group Health Care Social Media Canada. Network connections were considered present if the individual was mentioned, replied to, or had a post retweeted. Network analyses revealed patterns of interaction that characterized the community as comprising one component, with a set of core participants prominent in the network due to their connections with others. Analysis showed the social media health content providers were the most influential group based on in-degree centrality. However, there was no preferential attachment among people in the same professional group, indicating that the formation of connections among community members was not constrained by professional status. Network analysis and visualizations provide techniques and a vocabulary for understanding online interaction, as well as insights that can help in understanding what, and who, comprises and sustains a network, and whether community emerges from a network of online interactions.
The number of patients using social media and the number of applications and solutions used by medical professionals online have been sky-rocketing in the past few years, therefore the rational behind creating a well-designed, clear and tight handbook of practical examples and case studies with simple pieces of suggestions about different social media platforms is evident. While the number of e-patients is rising, the number of web-savvy doctors who can meet the expectations of these new generations of patients is not, this huge gap can only be closed by providing medical professionals with ea
Cocea, Mihaela; Wiratunga, Nirmalie; Goker, Ayse
This volume presents a collection of carefully selected contributions in the area of social media analysis. Each chapter opens up a number of research directions that have the potential to be taken on further in this rapidly growing area of research. The chapters are diverse enough to serve a number of directions of research with Sentiment Analysis as the dominant topic in the book. The authors have provided a broad range of research achievements from multimodal sentiment identification to emotion detection in a Chinese microblogging website. The book will be useful to research students, academics and practitioners in the area of social media analysis. .
Job Summary The Social Media Officer, working in close conjunction with the Chief, Web and New Media, contributes to the development of social media strategies and policies and takes the lead in their implementation; develops and implements social media guidelines, systems, procedures and tools; and provides expert ...
Kommers, Petrus A.M.; Isaias, Pedro; Issa, Tomayess
Perspectives on Social Media presents the most current research on the effectiveness of social media across sectors. Progress in finding better applications for social media relies on the difficult task of integrating media technologies into fields such as engineering, marketing, health, learning,
Errika Dwi Setya Watie
Full Text Available Media presents to be a part of human life. The presence and the development of internet bring a new way of how to communite in social life. Social media presents and changes the communication paradigm in today's society. Communication in social media is not limited by distance, time, and space. It could happen anywhere, anytime, without having a face to face talking. Even social media can negate social status that is often as a barrier in communication. Social media has changed the world. Levels of communication merged into one container called a social media. The rise of many consequences must also be wary of, in the sense of social media opens up the opportunity of each individual involved in it to issue his opinion freely. However, self-control should be shared, in order to have freedom of communication which does not violate ethical boundaries and does not offend others.
? This essay discusses the persistent challenges of transferring fieldwork methods intended for physically situated contexts to digitally-mediated social contexts. I offer provocations for considering the premises rather than the procedures of fieldwork. These may not be seen on the surface level of method...
Indes, Jeffrey E; Gates, Lindsay; Mitchell, Erica L; Muhs, Bart E
There has been a tremendous growth in the use of social media to expand the visibility of various specialties in medicine. The purpose of this paper is to describe the latest updates on some current applications of social media in the practice of vascular surgery as well as existing limitations of use. This investigation demonstrates that the use of social networking sites appears to have a positive impact on vascular practice, as is evident through the incorporation of this technology at the Cleveland Clinic and by the Society for Vascular Surgery into their approach to patient care and physician communication. Overall, integration of social networking technology has current and future potential to be used to promote goals, patient awareness, recruitment for clinical trials, and professionalism within the specialty of vascular surgery. Copyright © 2013 Society for Vascular Surgery. Published by Mosby, Inc. All rights reserved.
L'obiettivo del laboratorio è pensare in modo strategico all'interno dei social network, attraverso i tre pilastri chiave del marketing: - analitico. Come indagare l’audience e comprendere il nostro target, esplorando gli strumenti a disposizione di Facebook per ottimizzare questo processo; - strategico. Come costruire una strategia di contenuto per la nostra attività, a partire da un obiettivo; - operativo. Ragionare sul budget, la lettura dei risultati, capire se la nostra strateg...
Ferguson, Dalya M; Kao, Lillian S
Social media use has increased both in the general public and in the surgical profession. A variety of social media platforms have been used, with Twitter being one of the most common and interactive platforms. Common uses by surgeons and scientists for social media include dissemination of information, information exchange, education, research recruitment, community consultation for clinical trials, and hospital or surgeon ratings. As social media use increases, a new language as well as metrics has been developed to track impact and reach of research incorporating social media platforms. All surgeons should be encouraged to familiarize themselves with social media, regardless of whether or not they choose to actively engage in it.
Darling, Emily; McClain, Craig
This is a PDF of a workshop presentation on Social Media for Scientists and Managers by Emily Darling with slides from Craig McClain. The workshop was held at the 8th Scientific Symposium of the Western Indian Ocean Marine Science Association in Maputo, Mozambique (28 - 31 October 2013).
McHaney, Roger; Warkentin, Merrill; Sachs, David; Pope, Michael Brian; Ormond, Dustin
The ways people connect, interact, share, and communicate have changed due to recent developments in information technology. These developments, categorized as social media, have captured the attention of business executives, technologists, and education professionals alike, and have altered many business models. Additionally, the concept of…
Bronner, F.; de Hoog, R.
Social media are becoming increasingly important for consumer decisions. This holds true in particular for vacation decision-making, as an example of a high-involvement decision. The research focuses upon the relation between the information people search regarding aspects or properties of choice
M. Clements (Maarten)
htmlabstractOn many websites users can personally contribute information, ranging from short text messages to photos and videos. Users can see the information contributed by others and respond to it. These social media actively engage their community in the structuring of the collection by making
In this podcast, Erin Edgerton of CDC and Fard Johnmar of Envision Solutions discuss social media and how it can be used for public health. Created: 12/9/2008 by National Center for Health Marketing (NCHM), Division of eHealth Marketing (DeHM). Date Released: 12/9/2008.
The Social Media have changed the power structures in the marketplace; evidence points to a major power migration taking place and to emergence of a new breed of powerful and sophisticated customer, difficult to influence, persuade and retain The paper outlines the nature, effects and present status
On many websites users can personally contribute information, ranging from short text messages to photos and videos. Users can see the information contributed by others and respond to it. These social media actively engage their community in the structuring of the collection by making use of
According to Wikipedia, "social media is the media designed to be disseminated through social interaction, created using highly accessible scalable techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue." Social networks, such as Facebook and Twitter, contain millions of members who…
SOCIAL MEDIA HANDBOOK DEVELOPING A STRATEGY Once the direction of an organi- zation is established, it’s then possible to develop a social me- dia...communication strategy. This strategy must be detailed and provide input into all the social media platforms supported by an organization. Language ... Develop policies and training - The social media team is responsible for developing organization-specific social media
Nmezi, Onyedikachi Uzozie
ABSTRACT: The use of social media for marketing techniques has been in the increase in parallel with the increasing number of social media users and the impact of social media on the audience habits in many different areas such as politics, social movements, social contacts as well as marketing has been as a result of technology and its developments and has enhanced media messages utilization by advertisers. Advertising companies have improved direct responses from potential customers in this...
Dyrby, Signe; Jensen, Tina Blegind; Avital, Michel
The introduction of IT-enabled collaborative tools such as Enterprise Social Media (ESM) has brought new forms of organizational collaboration to the forefront. We introduce social fabric as a theoretical frame to reveal how ESM can become part-and-parcel of the social environment in which...... organizational members interact and collaborate. Drawing on Bruno Latour’s cartography of controversies, we present novel empirical insights from a case study of the ESM platform Yammer in an IT consultancy company. Our analysis uncovers four threads of the social fabric: ‘public-private context’, ‘social......-professional content’, ‘praise-reprimands giving ratio’ and ‘noise-news perception' that characterize the interactions between the organizational members and how collaboration is woven on the respective ESM platform. The findings show that delineating the emerging threads of the social fabric can help tracing...
The purpose of this thesis is to examine how social media can be used for branding purposes, what should be taken into consideration when using social media for branding purposes, and to research the impact of social media on brand image in comparison to traditional media. Concepts related to branding, social media and finally branding in social media are introduced and examined in the theoretical part of the thesis. The empirical part of the thesis consists of a quantitative consumer sur...
Pal, B Rani
Technological innovations are rising rapidly and are inevitably becoming part of the health care environment. Patients frequently access Social media as a forum for discussion of personal health issues; and healthcare providers are now considering ways of harnessing social media as a source of learning and teaching. This review highlights some of the complex issues of using social media as an opportunity for interaction between public- patient-healthcare staff; considers the impact of self- education and self-management for patients with diabetes, and explores some recent advances in delivering education for staff. When using any information technology, the emphasis should rely on being assessed rigorously to show it promotes health education safely, can be recognized as delivering up-to- date health information effectively, and should ensure there is no bias in selective communication, or disadvantage to isolated patient groups.
Fagerstrøm, Asle; Sørum, Hanne; Vatrapu, Ravi
media survey1 within European Foundation of Drug Helplines members resulted in 16 responses (approximately 38 percentage response rate), representing 10 different European countries. Findings indicated that most drug helplines in the survey have some experience with social media. However, few...... of the drug helpline use social media based on purposeful planning and clear distribution of responsibility. Social media can be used for promoting an event or a sensitizing campaign to create positive value. Facebook is the social media that in general are most frequently used for purposes such as reaching...... a specific audience and promotion. Additionally, findings of the survey show that few drug helplines in the survey monitor social media frequently....
Hvass, Kristian Anders; Munar, Ana Maria
Over the years, online marketing has grown in importance in the tourism industry. This media space offers companies throughout the tourism value system numerous marketing tools, one of the most recent being social media. Social media allows companies to interact directly with customers via various...... Internet platforms and monitor and interact with customer opinions and evaluations of services. This exploratory article studies the travel portion of the tourism experience through airlines’ use of social media on two social media platforms for a 6-month time period. The social media content posted...
Poell, T.; Trottier, D.; Fuchs, C.
This chapter interrogates how activist social media communication in authoritarian contexts is shaped through the mutual articulation of social media user practices, business models, and technological architectures, as well as through the controlling efforts of states. It specifically focuses on
Full Text Available All media are social—they are after all media, in between, intermediating between producers and consumers of content, information, conversation, between the actors in the media and the audiences who read, listen, and watch. And the sociality of the media does not stop there: the processes of media production are social processes just as much as the activities of media audiencing. So strictly speaking, all media are social media. But only a particular subset of all media are fundamentally defined by their sociality, and thus distinguished from the mainstream media of print, radio, and television. It is the actual uses which are made of any medium which determine whether it is indeed a social medium—so let us investigate their roles in and interplay with the societies in which they operate.
Rizwan Ali Khadim; Bilal Zafar; Muhammad Younis
Social media has changed the shape of communication strategies in the corporate world. Corporations are using social media to reach their maximum stakeholders in minimum time at different social media forums. Consumers being an important corporate stakeholder hold significant importance in corporate communication strategy. The current study examines the role of social media communication on consumer brand perceptions and their buying behavior. A comprehensive survey is conducted through vario...
Munar, Ana Maria
This study provides insights into social media practices and strategic considerations used by destination management organizations (DMOs). It examines a theoretical model of generic social media strategies for destination management and applies qualitative methods to analyze the social media...... to the conflicting relationship between corporate culture and social media culture, the challenges innovative communication tools present for traditional management structures, poor levels of formalization and the lack of a knowledge base which results in ad-hoc decision making. Overall, the paper discusses...
Smith, Daniel Crane
This research (1) gathered data from a sample of employees on their social media practices and the social media policies of their employers and (2) investigated how blogging and other social media added to a model of organizational climate that promotes (a) knowledge sharing and cooperation, and (b) trust in peers and management. The research…
Ph.H.B.F. Franses (Philip Hans)
markdownabstract__Abstract__ Using weekly data on the interest for 17 social media via Google trends and using quarterly data on actual users for 3 social media, it is reported in this letter that the life cycles of social media mimic those of durable consumer goods. On average, the popularity of
Full Text Available This essay briefly reflects upon digital social media in the mid-1990s in order to encourage: first, investigation of pre-twenty first century social media, towards the identification of lessons and resources for present-day research, practice, policy, and activism; and, second, the discursive and socio-historical contextualization of today’s social media.
Hogan, Marjorie; Strasburger, Victor C
Social media and new media are becoming increasingly important in the lives of preteens and teens. This article reviews what is currently known about positive and negative effects of social media, social networking, and internet use and what safety measures should be considered.
Aarts, N.; van Osch, D.; van Zijl, R.
De ontwikkelingen in het gerbuik van social media beschouwt Noelle Aarts vanuit een communicatieperspectief. Ze legt uit wat mensen zoal doen via social media, wat hen daartoe beweegt, wat social media teweegbrengen op intermenselijk niveau en wat dit alles nu betekent voor
Vollenbroek, Wouter Bernardus; de Vries, Sjoerd A.; Constantinides, Efthymios; Gonçalves, Gisela; Somerville, Ian; Melo, Ana
Social media is expected to have a growing impact on the corporate reputation of organizations. Various social media actors referred to as social media influencers can have a particular impact on corporate reputation. It is important for organizations to identify these actors and understand how to
Bachelor of Arts -New York University, and unknown. With definitions for what we consider provenance data in social media to be, we can develop...adjustment allows the PROPATHS to use state of the art approximation solution for the minimum DIRECTED STEINER TREE problem. The algorithm greedily computes...Library of Congress/Electronic, June 2008. Contributors include and The Digital Ethnography Working Group at Kansas State University; Accessed on 22 Mar
Since the birth of the internet, low-income Brazilians have received little government support to help them access it. In response, they have largely self-financed their digital migration. Internet cafés became prosperous businesses in working-class neighbourhoods and rural settlements, and, more recently, families have aspired to buy their own home computer with hire purchase agreements. As low-income Brazilians began to access popular social media sites in the mid-2000s, affluent Brazilians...
Margolin, David A
As the Internet has matured, social media has developed and become a part of our everyday life. Whether it is Facebook, YouTube, or LinkedIn, we now communicate with each other and the world in a very different manner. As physicians, and specifically colon and rectal surgeons, it is important that we understand this new technology, learn its limitations, and utilize it to foster growth of our practice, trade, and potentially result in better patient care.
Given the competition coming from various social media platforms, it is explored in this paper how students could be encouraged to use Moodle more proactively during their studies. Moodle is a course management system for online learning. It is designed to be a flexible template-based system, which......, known and widely used social platforms. It might be also due to the fact that students do not see the benefits in investing time and efforts in learning the new system. Another reason might be the mandatory nature of Moodle, i.e., it is imposed on students, rather than a free choice – and this might...
Llorente, Alejandro; Garcia-Herranz, Manuel; Cebrian, Manuel; Moro, Esteban
Recent widespread adoption of electronic and pervasive technologies has enabled the study of human behavior at an unprecedented level, uncovering universal patterns underlying human activity, mobility, and interpersonal communication. In the present work, we investigate whether deviations from these universal patterns may reveal information about the socio-economical status of geographical regions. We quantify the extent to which deviations in diurnal rhythm, mobility patterns, and communication styles across regions relate to their unemployment incidence. For this we examine a country-scale publicly articulated social media dataset, where we quantify individual behavioral features from over 19 million geo-located messages distributed among more than 340 different Spanish economic regions, inferred by computing communities of cohesive mobility fluxes. We find that regions exhibiting more diverse mobility fluxes, earlier diurnal rhythms, and more correct grammatical styles display lower unemployment rates. As a result, we provide a simple model able to produce accurate, easily interpretable reconstruction of regional unemployment incidence from their social-media digital fingerprints alone. Our results show that cost-effective economical indicators can be built based on publicly-available social media datasets. PMID:26020628
Llorente, Alejandro; Garcia-Herranz, Manuel; Cebrian, Manuel; Moro, Esteban
Recent widespread adoption of electronic and pervasive technologies has enabled the study of human behavior at an unprecedented level, uncovering universal patterns underlying human activity, mobility, and interpersonal communication. In the present work, we investigate whether deviations from these universal patterns may reveal information about the socio-economical status of geographical regions. We quantify the extent to which deviations in diurnal rhythm, mobility patterns, and communication styles across regions relate to their unemployment incidence. For this we examine a country-scale publicly articulated social media dataset, where we quantify individual behavioral features from over 19 million geo-located messages distributed among more than 340 different Spanish economic regions, inferred by computing communities of cohesive mobility fluxes. We find that regions exhibiting more diverse mobility fluxes, earlier diurnal rhythms, and more correct grammatical styles display lower unemployment rates. As a result, we provide a simple model able to produce accurate, easily interpretable reconstruction of regional unemployment incidence from their social-media digital fingerprints alone. Our results show that cost-effective economical indicators can be built based on publicly-available social media datasets.
Full Text Available Recent widespread adoption of electronic and pervasive technologies has enabled the study of human behavior at an unprecedented level, uncovering universal patterns underlying human activity, mobility, and interpersonal communication. In the present work, we investigate whether deviations from these universal patterns may reveal information about the socio-economical status of geographical regions. We quantify the extent to which deviations in diurnal rhythm, mobility patterns, and communication styles across regions relate to their unemployment incidence. For this we examine a country-scale publicly articulated social media dataset, where we quantify individual behavioral features from over 19 million geo-located messages distributed among more than 340 different Spanish economic regions, inferred by computing communities of cohesive mobility fluxes. We find that regions exhibiting more diverse mobility fluxes, earlier diurnal rhythms, and more correct grammatical styles display lower unemployment rates. As a result, we provide a simple model able to produce accurate, easily interpretable reconstruction of regional unemployment incidence from their social-media digital fingerprints alone. Our results show that cost-effective economical indicators can be built based on publicly-available social media datasets.
Noonan, Christine F. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Piatt, Andrew W. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States)
Social media platforms are internet-based applications focused on broadcasting user-generated content. While primarily web-based, these services are increasingly available on mobile platforms. Communities and individuals share information, photos, music, videos, provide commentary and ratings/reviews, and more. In essence, social media is about sharing information, consuming information, and repurposing content. Social media technologies identified in this report are centered on social networking services, media sharing, blogging and microblogging. The purpose of this Resource Guide is to provide baseline information about use and application of social media platforms around the globe. It is not intended to be comprehensive as social media evolves on an almost daily basis. The long-term goal of this work is to identify social media information about all geographic regions and nations. The primary objective is that of understanding the evolution and spread of social networking and user-generated content technologies internationally.
Escoffery, Cam; Kenzig, Melissa; Hyden, Christel; Hernandez, Kristen
Social media is powerful and has effective tools for career advancement. Health promotion professionals at all stages of their career can employ social media to develop their profile, network with a range of colleagues, and learn about jobs and other career-enhancing opportunities. This article focuses on several social media resources, describes their key functions for career development, and offers strategies for effective use. Steps in using social media include creating a personal profile, sharing products such as newsletters or publications, and locating volunteer and job opportunities. Learning skills to use social media effectively is important to advancing careers and to the expansion of the public health workforce.
Andersen, Kim Normann; Medaglia, Rony; Henriksen, Helle Zinner
: social media transform the access to health-related information for patients and general practitioners, the uptake of social media can be a cost driver rather than a cost saver, social media provide empowerment to patients, and the uptake of social media is hindered by legal and privacy concerns......This paper investigates the impacts of social media use in Danish public health care with respect to capabilities, interactions, orientations, and value distribution. Taking an exploratory approach, the paper draws on an array of quantitative and qualitative data, and puts forward four propositions...
Tørning, Kristian; Jaffari, Zeshan; Vatrapu, Ravi
Social media management is an emerging field of academic research and organizational practice. It is concerned with the operational issues, managerial challenges, and comparative advantages that ensue from the adoption and use of social media platforms for organizational functions such as marketing...... and sales, customer support, product innovation etc. To investigate current social media managerial practices, we conducted a multiple case study, employing structured in-depth interviews with social media managers at some of the leading multi-national companies headquartered in Denmark (LEGO®, Mærsk......®, PANDORA®, Novo Nordisk®, and Carlsberg®). Empirical findings uncover the prevailing perceptions about social media amongst the managers, typical managerial challenges tied directly to coordinating social media productions, and uncertainty about the return of investment on social media activities....
Tørning, Kristian; Jaffari, Zeshan Ali; Vatrapu, Ravi
Social media management is an emerging field of academic research and organizational practice. It is concerned with the operational issues, managerial challenges, and comparative advantages that ensue from the adoption and use of social media platforms for organizational functions such as marketing...... and sales, customer support, product innovation etc. To investigate current social media managerial practices, we conducted a multiple case study, employing structured in-depth interviews with social media managers at some of the leading multi-national companies headquartered in Denmark (LEGO®, Mærsk......®, PANDORA®, Novo Nordisk®, and Carlsberg®). Empirical findings uncover the prevailing perceptions about social media amongst the managers, typical managerial challenges tied directly to coordinating social media productions, and uncertainty about the return of investment on social media activities....
Wright, Penny; Bingham, Laura; Taylor, Sally; Hanif, Naheed; Podmore, Emma; Velikova, Galina
Implementation of guidance on assessment and management of psychosocial and supportive-care problems or needs will be successful only if consideration is given to existing skills, experience and expectations of staff and patients. This study examines the roles and responsibilities of staff, patients and families in relation to management of social difficulties and proposes a pathway for response. A qualitative study was performed using staff and patient interviews. Seventeen doctors and 16 nurses were interviewed using patient scenarios and a support service questionnaire. Patients (n = 41) completed a screening questionnaire (the Social Difficulties Inventory) and were interviewed. Interviews were audio-recorded, transcribed and subjected to a Framework analysis. Analysis examined (1) actions taken by staff and patients in response to social difficulties, (2) reasons given for action taken and (3) perceptions of staff and patients of who was responsible for taking action. Staff were confident concerning clinically related issues (i.e. mobility) but more hesitant concerning difficulties related to money, work and family concerns. Patients liked to cope with problems on their own where possible, would have liked information or support from staff but were uncertain how to access this. Results led to development of a hierarchy of interventions in response to detected social difficulties. For routine assessment of social difficulties, patients, nurses and doctors will have to work collaboratively, with nurses taking a lead in discussion. For specific clinically related problems doctors would play a more primary role. Copyright © 2010 John Wiley & Sons, Ltd.
This article questions the meaning of the social in social media. It does this by revisiting boyd and Ellison’s seminal paper and definition of social network sites. The article argues that social media are not so much about articulating or making an existing network visible. Rather, being social in the context of social media simply means creating connections within the boundaries of adaptive algorithmic architectures. Every click, share, like, and post creates a connection, initiates a rela...
Vestergaard Jørgensen, Anne; Etter, Michael; Colleoni, Elanor
Social media are widely considered as driving force for the institutionalization of CSR. It holds great potential for the empowerment of citizens, consumers, social movements or pressure groups. So far, this role of social media in the strategic communication of pressure groups is underexplored...... and associative frames (Guo & McCombs, 2011, Schultz et al., 2011) of the actors via semantic network analysis (1765 sentences in social media, 132 in press releases). The findings allow further evaluations of institutional, ethical and political conditions and reflections on the implications of “social media....... By analysing the use and content of social media of protest actors on the one hand and corporations on the other, the paper contributes to understanding the mechanisms, conditions and effects of social media based pressure on corporations. Drawing on social movement theory, discourse theory and neo...
Milton, Constance L
Power is an emanating force typically associated with personal relationships. With the expanding capacities and utilization of social media, power with media is an emerging ethical concern to the discipline of nursing. The author here discusses potential ethical meanings and implications of power with social media while utilizing technology in future nurse practice and education. © The Author(s) 2016.
Vasek, Mandy; Hendricks, Randy
Teachers across the United States routinely use social media to improve communication with students and parents, enrich the classroom curriculum, and engage in professional conversations with peers. However, teacher use of social media also has a dark side. Media reports are replete with stories of teachers engaging in inappropriate social…
Effing, R. (Robin); Huibers, T. (Theo); Krosse, de L. (Luc)
Social Media lijken, bij uitstek, media om te inspireren en te innoveren. Echter, in de eerste plaats zijn Social Media als Facebook, Twitter, Youtube, Hyves en LinkedIn geschikt voor het onderhouden van relaties. De conversatie staat centraal. Politici kunnen zich open stellen voor dialoog met de
Thomas, Kristopher J.; Akdere, Mesut
As a result of rapid changes in technology, much is discussed about the use of social media in branding, marketing, and in general corporate communications. The intensity with which social media tools--blogs, wikis, Twitter, instant messaging (IM) and Facebook, among others--have proliferated is staggering. Increasingly important is the role of…
Galis, Vasilis; Neumayer, Christina
This article examines current appropriations of social media by activists of the radical left in Greece and Sweden. Previous research has shown that the discourse concerning social media’s empowering potential is embedded in commercial values that contradict the value systems of many activists wh...... and the political economy of corporate social media.......This article examines current appropriations of social media by activists of the radical left in Greece and Sweden. Previous research has shown that the discourse concerning social media’s empowering potential is embedded in commercial values that contradict the value systems of many activists who...... media facilitate and limit collective action. The article enhances our understanding of activists’ social media use by turning our attention to the sociotechnical impact of social media on collective action initiated by leftist groups as well as the relationship between ideological loyalties...
Social media has been cited as a methodology for reducing the knowledge translation gap, creating communities of practice, and reducing traditional hierarchical divisions. Social movements have also embraced social media as a means of spreading their aims and reaching wide audiences. However, its impact on health policy is seldom considered. The author examines the complexity of clinicians' use of social media to influence policy and how policy and government groups may use social media to help their own objectives. Crown Copyright © 2017. Published by Elsevier Inc. All rights reserved.
Full Text Available Libraries have increasingly adopted social media as an integral means of connecting with their users. However, social media presents many potential concerns regarding library patron privacy. This article presents the findings from a study of how librarians and library staff perceive and handle issues of patron privacy related to social media marketing in libraries. The study reports the results from a mixed-methods online survey, which used a nonprobability self-selection sampling method to collect responses from individuals employed by libraries, without restrictions on position or library type. Nearly three-quarters of respondents reported working in libraries that have either an official or unofficial social media policy. Approximately 53% of those policies mention patron privacy. The findings suggest that many respondents’ views and practices are influenced by the perception of the library’s physical space and social media presence as public places. The findings also suggest a lack of consensus regarding the extent of the library’s obligation to protect patron privacy on library social media sites and what would constitute a violation of privacy.
Thompson, Michael A
Social media has potential in clinical trials for pointing out trial issues, addressing barriers, educating, and engaging multiple groups involved in cancer clinical research. Social media is being used in clinical trials to highlight issues such as poor accrual and barriers; educate potential participants and physicians about clinical trial options; and is a potential indirect or direct method to improve accrual. We are moving from a passive "push" of information to patients to a "pull" of patients requesting information. Patients and advocates are often driving an otherwise reluctant health care system into communication. Online patient communities are creating new information repositories. Potential clinical trial participants are using the Twittersphere and other sources to learn about potential clinical trial options. We are seeing more organized patient-centric and patient-engaged forums with the potential to crowd source to improve clinical trial accrual and design. This is an evolving process that will meet many individual, institutional, and regulatory obstacles as we move forward in a changed research landscape.
Staff Development is a sine-qua non to the provision of efficient library services at any level. The study sets to investigate staff development strategies in school libraries and Information centres in Owerri, Imo State Nigeria. Selfdesigned questionnaires were used in eliciting data for the study. Ten schools were used with 10 ...
Staff development is a sine-qua non to the provision of efficient library services at any level. The study sets to investigate staff development strategies in school libraries and Information centres in Owerri, Imo State Nigeria. Self-designed questionnaires were used in eliciting data for the study. Ten schools were used with 10 ...
Pikalek, Amy J.
In recent years, terms such as "social media" and "social networking" have become staples in the university continuing education marketer's vocabulary. This article provides both a working knowledge of the social media landscape and practical applications of the concepts using a case study approach from a Midwestern university.…
Panke, Stefanie; Kohls, Christian; Gaiser, Birgit
The paper discusses best practice approaches and metrics for evaluation that support seamless learning with social media. We draw upon the theoretical frameworks of social learning theory, transfer learning (bricolage), and educational design patterns to elaborate upon different ideas for ways in which social media can support seamless learning.…
The goal of this paper is to highlight how instructors may integrate the different social media into various marketing classes. The paper will address the major social networks, and then follow with discussions of microblogging, media sites, and social gaming. Given that there is a great deal of research highlighting the effectiveness of utilizing…
Dawson, Rachel S
I see a large number of adolescents in my clinic with issues related to their social media use. These issues range from lack of sleep, to depression, to cyberbullying, and even sex trafficking, all secondary to constant social media exposure. Pediatricians should ask about social media use when they see children and adolescents who already have access to electronic devices. They should also ask parents about controls that are set in place to monitor social media use, content, and friend connections on those sites. They should ensure that their children know personally everyone they are connected to on social media and that their accounts are always private and not public. This will help reduce many of the issues associated with the potential consequences of social media use. [Pediatr Ann. 2017;46(8):e274-e276.]. Copyright 2017, SLACK Incorporated.
Cordoş, Ariana Anamaria; Bolboacă, Sorana D
The scope of the research was to increase the understanding of social media's influence among nurses while highlighting gaps in the literature and areas for further research. The search of PubMed database was performed in November 2015, using terms to identify peer-reviewed articles that describe the use of social media for nursing students or nurse practitioners. A systematic approach was used to retrieve papers and extract relevant data. There were identified 23 full text articles involving social media and nurse-related terminology. The majority of the studies were interventional (n = 20) that assessed social media as a teaching tool. Podcasts, Multiplayer virtual worlds and mixed social media platforms has also been assessed. Social media is used as a tool of information for nurses mainly as the means for engaging and communicating.
The eight best practices presented here will help your library both actually do social media in a way that matters and do it well. The successful strategies presented here range from the Vancouver Public Library's innovative use of Twitter to the United Nations Library's adoption of a social media policy to the Farmington, Connecticut Public Library's fantastic work using social media to reach teens who weren't using the library.
HODA NATASHA; HODA HYSEN; FORCIM KOLA
Electronic marketing and especially the rise of social media marketing, has made Microfinance Institutions (MFIs)to have the opportunity to talk to thousands of customers, send out messages, get fast feedback, and experiment with offers at relatively low costs. Social media is perceived by consumers as a more trustworthy source of information regarding products and services than business-sponsored communications transmitted via the traditional elements of the promotion mix. Social media chann...
Nguyen, Thu Hang
Social media is changing the traditional way of marketing and it has opened up tremendous opportunities for companies. The purpose of this research is to explain why small tourism enterprises should use social media and how they gain the benefits from it. The theoretical framework of the thesis aims to provide readers general understanding of social media and its impacts on the customers’ behaviour. The qualitative research consists of focus group and an in-depth interview used in this s...
Integrating social media into the innovation process can offer great opportunities for organizations striving for user involvement. Due to the spread of social media in all types of user groups it is, today, possible to engage users all around the world in innovation activities simultaneously. But even if social media usage in innovation activities offers great opportunities, it can be challenging to know how to use it to engage users in these processes. In this paper, the purpose is to discu...
instantly, and influence opinions. This ability to communicate globally, when viewed operationally, has caused social media to become another element of...unchecked social media can be a critical strategic and operational vulnerability that can have an impact on operational success if it is not protected and...used properly. Operational commanders must be aware of the advantages and disadvantages of social media and have safeguards in place to ensure it does
G.Sheela; Mrs. T. Sangeetha
Social media has transformed and impacted on communication, learning, research and education in general. The study aimed to examine the impact of social media on scholastic achievement among higher secondary students The investigator adopted survey method to study the impact of social media on scholastic achievement among higher secondary students. For this study a sample of 300 higher secondary students from five Govt and Private schools which are situated in and around Udumalpet town of Tir...
Vollenbroek, Wouter Bernardus; de Vries, Sjoerd A.; Constantinides, Efthymios; Gonçalves, Gisela; Somerville, Ian; Melo, Ana
Social media is expected to have a growing impact on the corporate reputation of organizations. Various social media actors referred to as social media influencers can have a particular impact on corporate reputation. It is important for organizations to identify these actors and understand how to interact with them in order to safeguard the organizational reputation. In this study, based on extensive literature review and a Delphi study, we constructed a model for the identification of the s...
Barnett, GA; Xu, WW; Chu, J; Jiang, K; Huh, C; Park, JY; Park, HW
© 2016 Elsevier Inc. This paper examines international relations as perceived by the public in their social media conversations. It examines over 1.8 billion Facebook postings in English and 51 million Chinese posts on Weibo, to reveal the relations among nations as expressed in social media conversations. It argues that social media represent a transnational electronic public sphere, in which public discussions reveal characteristics of international relations as perceived by a foreign publi...
Full Text Available The rapid development of media technology makes the modern society become a “social media” or even “over social media”, the rise of social media makes it beyond the tool attribute, and become an important force in the reconstruction of contemporary society, the risk of concomitant. The anomie and breach of Social media regularly staged, weakened its positive social function, forcing us to think about the social responsibility of social media,which are reflections on the lack of responsibility, but also positive response of resolving the media risk and ask for moral strength.
This work is a summary essay in support of my PhD by published works. \\ud \\ud At its broadest level, my book The Handbook of Social Media and the Law, considers the array of overlapping and existing legislation that seeks to 'govern' social media platforms and social media users, analysing from both criminal and civil perspectives the laws that regulate the way in which stakeholders are able to interact with social media. \\ud \\ud In my book, I analyse the law doctrinally and offer a contempor...
Securing Social Media in the Enterprise is a concise overview of the security threats posed by the use of social media sites and apps in enterprise network environments. Social media sites and apps are now a ubiquitous presence within enterprise systems and networks, and are vulnerable to a wide range of digital systems attacks. This brief volume provides security professionals and network systems administrators a much-needed dive into the most current threats, detection techniques, and defenses for these attacks, and provides a roadmap for best practices to secure and manage social media wi
Seabra, Vera da Costa de
The main objectives of this dissertation are to find out if Social Media has any impact in Tourism, to determine what tourists’ perceived benefits of using social media when taking trips are, and to ascertain if there is any strategic opportunity for value creation for the tourist. A Social Media value-creation model is created in order to find out if any of the functionalities applied to tourism and any of the perceived benefits of using Social Media in tourism contribute in any ...
Ranschaert, Erik R; van Ooijen, P M A; Lee, Simon; Ratib, Osman; Parizel, P M
Social media, which can be defined as dynamic and interactive online communication forums, are becoming increasingly popular, not only for the general public but also for radiologists. In addition to assisting radiologists in finding useful profession-related information and interactive educational material in all kinds of formats, they can also contribute towards improving communication with peers, clinicians, and patients. The growing use of social networking in healthcare also has an impact on the visibility and engagement of radiologists in the online virtual community. Although many radiologists are already using social media, a large number of our colleagues are still unaware of the wide spectrum of useful information and interaction available via social media and of the added value these platforms can bring to daily practice. For many, the risk of mixing professional and private data by using social media creates a feeling of insecurity, which still keeps radiologists from using them. In this overview we aim to provide information on the potential benefits, challenges, and inherent risks of social media for radiologists. We will provide a summary of the different types of social media that can be of value for radiologists, including useful tips on how to use them safely and efficiently. • Online social networking enhances communication and collaboration between peers • Social media facilitate access to educational and scientific information • Recommendations and guidelines from policymakers and professional organisations are needed • Applications are desired for efficient and secure exchange of medical images in social media.
Robert W. Gehl
Full Text Available What are “alternative social media”? How can we distinguish alternative social media from mainstream social media? Why are social media alternatives important? How do they work? Why do people make them? What do they tell us about contemporary corporate social media and its related phenomena: surveillance, privacy, power, self-expression, and sociality? This essay answers these questions by theorizing alternative social media. The empirical data for this alternative social media theory are drawn from previous work on alternative sites such as Diaspora, rstat.us, Twister, GNU social, and the Dark Web Social Network. These cases are used to build a generalized conceptual framework. However, this article does not solely theorize from these examples, but rather seeks to contextualize and historicize alternative social media theory within larger bodies of work. In addition to generalization from examples, the theory is informed by two threads. The first thread is the work of alternative media scholars such as Nick Couldry, Chris Atton, and Clemencia Rodriguez, who have done the historical and theoretical work to define alternative media. The second thread is a synthesis of works exploring the technical side of contemporary media, coming from new fields such as software studies. The threads and empirical analyses of sites such as Diaspora, Quitter, and rstat.us are combined into a theoretical matrix that can account for the processes and technical infrastructures that comprise social media alternatives and explain why they are distinct from sites such as Facebook, Twitter, and Google, as well as why they are important.
Full Text Available In this essay I argue that social media need to be understood as part of complex environments of communicative opportunities which I conceptualize as polymedia. This approach shifts our attention from social media as discrete platforms to the ways users navigate environments of affordances in order to manage their social relationships. Ethnography emerges as the most appropriate method to capture the relational dynamics that underpin social media practices within polymedia.
Misra, Gaurav; Such Aparicio, Jose Miguel
Social media sites are key mediators of online communication. Yet the privacy controls for these sites are not fully socially aware, even when privacy management is known to be fundamental to successful social relationships.
Daneels, Rowan; Vanwynsberghe, Hadewijch
Abstract: Increasingly complex and multipurpose social media platforms require digital competences from parents and adolescents alike. While adolescents grow up with social media, parents have more difficulties with them, leading to uncertainties regarding their adolescents social media mediation. This study contributes to parental mediation research by (1) investigating whether mediation strategies defined by previous research are also relevant for social media use, and (2) exploring whether...
Mekaru, S R; Brownstein, J S
In the rapidly evolving world of social media, social networks, mobile applications and citizen science, online communities can develop organically and separately from larger or more established organisations. The One Health online community is experiencing expansion from both the bottom up and the top down. In this paper, the authors review social media's strengths and weaknesses, earlier work examining Internet resources for One Health, the current state of One Health in social media (e.g. Facebook, Twitter, YouTube) and online social networking sites (e.g. LinkedIn and ResearchGate), as well as social media in One Health-related citizen science projects. While One Health has a fairly strong presence on websites, its social media presence is more limited and has an uneven geographic distribution. In work following the Stone Mountain Meeting,the One Health Global Network Task Force Report recommended the creation of an online community of practice. Professional social networks as well as the strategic use of social media should be employed in this effort. Finally, One Health-related research projects using volunteers (citizen science) often use social media to enhance their recruitment. Including these researchers in a community of practitioners would take full advantage of their existing social media presence. In conclusion, the interactive nature of social media, combined with increasing global Internet access, provides the One Health community with opportunities to meaningfully expand their community and promote their message.
Full Text Available There are many new words from the social media such as Netizen, Trentop, and Delcon. Those words include in blending. Blending is one of word formations combining two clipped words to form a brand new word. The researchers are interested in analyzing blend words used in the social media such as Instagram, Twitter, Facebook, and Blackberry Messenger. This research aims at (1 finding blend words used in the social media (2 describing kinds of blend words used in social media (3 describing the process of blend word formation used in the social media. This research uses some theories dealing with definition of blending and kinds of blending. This research belongs to descriptive qualitative research. Data of the research are English blend words used in social media. Data sources of this research are websites consisting of some English words used in social media and some social media users as the informant. Techniques of data collecting in this research are observation and simak catat. Observation is by observing some websites consisting of some English words used in social media. Simak catat is done by taking some notes on the data and encoding in symbols such as No/Blend words/Kinds of Blending. The researchers use source triangulation to check the data from the researchers with the informant and theory triangulation to determine kinds of blending and blend word formation in social media. There are115 data of blend words. Those data consists of 65 data of Instagram, 47 data of Twitter, 1 datum of Facebook, and 2 data of Blackberry Messenger. There are 2 types of blending used in social media;108 data of blending with clipping and 7 data of blending with overlapping. There are 10 ways of blend word formation found in this research.
Moorley, Calvin; Chinn, Teresa
A discussion on how nurse leaders are using social media and developing digital leadership in online communities. Social media is relatively new and how it is used by nurse leaders and nurses in a digital space is under explored. Discussion paper. Searches used CINAHL, the Royal College of Nursing webpages, Wordpress (for blogs) and Twitter from 2000-2015. Search terms used were Nursing leadership + Nursing social media. Understanding the development and value of nursing leadership in social media is important for nurses in formal and informal (online) leadership positions. Nurses in formal leadership roles in organizations such as the National Health Service are beginning to leverage social media. Social media has the potential to become a tool for modern nurse leadership, as it is a space where can you listen on a micro level to each individual. In addition to listening, leadership can be achieved on a much larger scale through the use of social media monitoring tools and exploration of data and crowd sourcing. Through the use of data and social media listening tools nursing leaders can seek understanding and insight into a variety of issues. Social media also places nurse leaders in a visible and accessible position as role models. Social media and formal nursing leadership do not have to be against each other, but they can work in harmony as both formal and online leadership possess skills that are transferable. If used wisely social media has the potential to become a tool for modern nurse leadership. © 2016 John Wiley & Sons Ltd.
O'Sullivan, Elizabeth; Cutts, Emily; Kavikondala, Sushma; Salcedo, Alejandra; D'Souza, Karan; Hernandez-Torre, Martin; Anderson, Claire; Tiwari, Agnes; Ho, Kendall; Last, Jason
Social media is an asset that higher education students can use for an array of purposes. Studies have shown the merits of social media use in educational settings; however, its adoption in health science education has been slow, and the contributing reasons remain unclear. This multidisciplinary study aimed to examine health science students' opinions on the use of social media in health science education and identify factors that may discourage its use. Data were collected from the Universitas 21 "Use of social media in health education" survey, distributed electronically among the health science staff and students from 8 universities in 7 countries. The 1640 student respondents were grouped as users or nonusers based on their reported frequency of social media use in their education. Of the 1640 respondents, 1343 (81.89%) use social media in their education. Only 462 of the 1320 (35.00%) respondents have received specific social media training, and of those who have not, the majority (64.9%, 608/936) would like the opportunity. Users and nonusers reported the same 3 factors as the top barriers to their use of social media: uncertainty on policies, concerns about professionalism, and lack of support from the department. Nonusers reported all the barriers more frequently and almost half of nonusers reported not knowing how to incorporate social media into their learning. Among users, more than one fifth (20.5%, 50/243) of students who use social media "almost always" reported sharing clinical images without explicit permission. Our global, interdisciplinary study demonstrates that a significant number of students across all health science disciplines self-reported sharing clinical images inappropriately, and thus request the need for policies and training specific to social media use in health science education. ©Elizabeth O'Sullivan, Emily Cutts, Sushma Kavikondala, Alejandra Salcedo, Karan D'Souza, Martin Hernandez-Torre, Claire Anderson, Agnes Tiwari, Kendall
Noonan, Christine F.; Piatt, Andrew W.
The Global Social Media Directory is a resource guide providing information on social networking services around the globe. This information changes rapidly, therefore, this document will be updated on a regular basis and as funding permits.
Full Text Available The use of social media tools by individuals and organizations to radicalize individuals for political and social change has become increasingly popular as the Internet penetrates more of the world and mobile computing devices are more accessible. To establish a construct for radicalization,the power and reach of social media will be described so there is common understanding of what social media is and how it is utilized by various individuals and groups. The second section will answer the question of why social media applications are the perfect platform for the radical voice. Finally, the use of social media and its influence in radicalizing populations in Northern Africa and the Middle East during 2011 will be analyzed and recommendations proposed.
van der Meer, T.G.L.A.; Verhoeven, P.
This study examines framing of organizational crises by news media and the public. Due to the rapidly evolving and escalating character of crises, this study emphasizes the initial phase of a crisis, in which public social media manifestations (tweets) play a crucial role. Moreover, this study uses
In this paper we aim at providing a general reflection around the present and future of social media metrics (or altmetrics) and how they could evolve into a new discipline focused on the study of the relationships and interactions between science and social media, in what could be seen as the social media studies of science.
Vollenbroek, Wouter Bernardus; de Vries, Sjoerd A.; Constantinides, Efthymios
Social media is een fenomeen waarvan de waarde voor organisaties niet meer wordt betwist. Betrokken binnen het bedrijfsleven erkennen het allemaal, social media spelen een rol of gaan een grote rol spelen binnen de corporate communicatie. Van groot belang hierbij is de invloed die social media
Esteve Del Valle, Marc; Gruzd, Anatoliy; Haythornthwaite, Caroline; Paulin, Drew; Gilbert, Sarah
This paper presents results from a questionnaire (n=333) designed to gain an understanding of instructor motivations and experience with social media use in educational practice. Data on overall use of social media, and instructors’ use of social media in classes are applied to assess factors
Etter, Michael; Fieseler, Christian
relies not only on communication in classical media alone but also on the various online channels summarized by the term “social media.” Utilizing a literature study and expert interviews, this article explores how organizations engage in creating and maintaining relational social capital......Stakeholder relationships become increasingly important as new communication technologies en-able interest groups to communicate their demands, organize themselves and voice their concerns with ease. In this changing stakeholder environment, the creation and maintenance of relational social capital...... by communicating their corporate social responsibility efforts through social media channels....
Wilson, Rhonda Lynne; Usher, Kim
to a downturn in traditional forms of media, such as television, radio and printed newspapers, magazines and newsletters. Increasingly, the public is using social media instead of traditional media. This change has implications for the design of research and researchers will have to adapt their recruitment...... strategies to include social media, if they are to collect representative rich data that can be analysed and reliably inform the findings of research. AIM: To discuss the importance of rigorous research designs and to provide an example of a study that demonstrates how mental health researchers......, investigating help and support for young people's mental health, can adapt their traditional recruitment practices and applied this new knowledge to recruitment using social media. DISCUSSION: A carefully designed social media recruitment process was particularly useful in attracting informative participant...
Giuffrida, Rosalba; Dittrich, Yvonne
the review, we realized that research is mainly per- formed through a mix of qualitative and quantitative methods and that each study usually fo- cuses on one specific kind social media at a time. We believe that the social media ecology should be researched as a whole and in relationship with the physical...
Yamani, A.; Soegijoko, W.
Social media is a new trend in communicating and connecting to people. It is also a good choice to build awareness of astronomy as issues spread easily and quickly, creating hot topics. This paper will analyze the trend of astro talk in Indonesia and hope to inspire astronomers to use social media in raising awareness.
Nellist, Clara; The ATLAS collaboration
The ATLAS collaboration uses various social media platforms to communicate the research and achievements of the collaboration to a wider public audience. The strategy to achieve this goal will be presented, with an analysis of the effectiveness as a function of certain factors. A specific focus on the social media approach during the LHC Run II time period in 2015 will be explored.
In this dissertation, we continue previous research on understanding social media documents along three lines: summarization, classification and recommendation. Our first line of work is the summarization of social media documents. Considering the task of time-aware tweets summarization, we first
Incorporating social media into the classroom will provide a positive, upbeat learning environment that students are engaged in on a regular basis. In doing this, educators will be ensuring discussion, collaboration, critical thinking, and creativity amongst their students. Social media is a knowledgeable topic for our students, and it is an…
Cox, Dan; McLeod, Scott
The purpose of this qualitative study was to describe, analyze, and interpret the experiences of school principals who use multiple social media tools with stakeholders as part of their comprehensive communications practices. Additionally, it examined why school principals have chosen to communicate with their stakeholders through social media.…
First page Back Continue Last page Graphics. Any technology that produces large amount of data like social media and CDR is a source of intelligence for the LEA. Any technology that produces large amount of data like social media and CDR is a source of intelligence for the LEA. Data Mining, Machine learning, Big Data, ...
Business intelligence has been completely revamped over the past decade. After the arrival of social media, all brands realized that the organic insights and business intelligence lays in the conversation online. With that, the present and future of business can be found in social media listening.
Jacobs, K.T.E.; Spierings, C.H.B.M.
This book examines how social media have transformed politics in established democracies. Specifically, the authors examine the influence of the unique qualities of social media on the power balance between and within parties. They present a general theory as well as an in-depth case study of the
Kraan, K.; Dhondt, S.; Jong, T. de
A recent TNO study found that using social media at work encourages innovative, active work behaviour among Dutch employees but does not increase emotional exhaustion due to information overload. Researchers discovered that social media use favoured innovative work most if its use was not in the
Vollenbroek, Wouter Bernardus; de Vries, Sjoerd A.; Constantinides, Efthymios; Kommers, Petrus A.M.
Individual usage of social media is expected to have a growing impact on the corporate reputation of organisations. Influential users of social media can disseminate positive or negative information and opinions about products, services, brands or businesses among members of their online networks in
approach to costumers and markets . Therefore, social media requires listening as a critical skill for the PRs practitioner. For monitoring and tracking...that builds mutually beneficial relationships between organizations and their publics.”8 Social Media Networks: Networks designed for the...Romanian Armed Forces Public Relations Due to the symbiotic relationship between the media and the Public Relations, it is worthwhile to explain how the
Liang, Belle; Commins, Meghan; Duffy, Nicole
While youth typically turn to social media for gossip, photo sharing, and friendship building, can it also be used to inspire them toward greater goals? The creators of GenerationPulse.com explore how two theories salient to adolescent social development (positive youth development and relational health) were used to shape a social media website…
Yeo, Michelle Mei Ling
This paper aims to better understand the experiences of the youth and the educators with the tapping of social media like YouTube videos and the social networking application of Facebook for teaching and learning. This paper is interested in appropriating the benefits of leveraging of social media and networking applications like YouTube and…
Couldry, N.; van Dijck, J.
The institutions we have come to call "media" have been involved for over a century in providing an infrastructure for social life and have invested in a quite particular and privileged way of re-presenting the world as "social." The dialectic between "media" and "social" has become more urgent to
Full Text Available Through analysis of the nature and character of media practice, the paper shows that the media are basic political instrument of manipulative social control of the democratic order. Control of social reality as a fundamental social role of the media stems from the manipulative power of the media that is based in the strategies of production and control of the symbolic potential of the society. Through the production and control of the symbolic potential of the society, the media transform symbolic power in social action or absence of social action through homogenization and activate individuals and social groups in public opinion or their dispersion and breaking off in the public. Development of manipulation, control, oppression, domination and hegemony, the media becomes a product of instrumentalist mind which contributing 'colonization of the lifeworld' and the development of modern society which on a rational way becoming totalitarian.
Observations I Danish upper secondary schools show social media as either an attention distracting factor or as a factor drawing attention back to teaching again. The cursing point is if the teacher can manage to use social media in a constructive way, or if (s)he tries to prohibit or ignores...... the media use. At the same time social media has extensive scoop for improving both the organization and the quality of the teaching. In this paper we will put forward and analyze empirical findings showing that the community of the class also are challenged by informal networks, based on social media......, in the class, sometimes excluding the teacher form the class-interaction, sometimes excluding single students or groups from social interactions during school time....
Bock Segaard, Signe; Agger Nielsen, Jeppe
In this paper we focus on the usage of social media in political election campaigns. These new arenas have become increasingly important for democratic purposes, such as opinion sharing and discussions between candidates and voters. But there is a lack of research on how social media is used...... in local election campaigns. Therefore, the aim of this study is to investigate the use of social media as it was intended to be central arenas for local election campaigns in Norwegian municipalities. For that purpose we first develop a model of political communication in social media that conceptualise...... candidates, content registration of local blogs, and log file data of local blogs through Google Analytics). In contrast to the democratic vision for social media the analysis demonstrates that the election blogs primarily are used by those who are most politically active in advance. The analysis also shows...
Ernst, M.; Brem, Alexander; Voigt, K.-I.
to the strategic potential of social media in innovation management. For this, a conceptual framework will be introduced. Design/methodology/approach — In this chapter, we compare established concepts of knowledge management to potentials of social media in this field, which offer more efficient and promising ways......Purpose — With the rise of social media, the practice of innovation management is changing rapidly as well. While the opening up of corporate innovation processes can be observed in literature as well as in practice (commonly known as “Open Innovation”), we draw the reader’s attention....... Mounting on our reflections, we show the potentials of social media for integrating Lead-Users and develop a conceptual framework for the integration of Lead-Users using different social media applications. Findings — In this paper, a conceptual framework for integrating Lead-Users by using different...
Fogel, Alexander L; Teng, Joyce M C
Social media is predicted to become increasingly important in dermatology because of its potential to serve as a platform for public health campaigns, aid in participant recruitment for clinical trials, increase public engagement in health care, and facilitate scientific discourse. No study of social media use in pediatric dermatology has been performed, so we analyzed the use of the seven leading social media platforms in pediatric dermatology, with a focus on patient advocacy groups, professional societies, research journals, and research institutions. We observed that 89% of patient advocacy groups, 100% of professional societies, 62.5% of research journals, and 0% of academic pediatric dermatology departments maintained one or more social media accounts. Our observations suggest that all stakeholder groups, and in particular members of the research community, have the potential to further their engagement, connections, and communications through social media. © 2016 Wiley Periodicals, Inc.
Ranginwala, Saad; Towbin, Alexander J
Social media has become the dominant method of mass digital communication over the past decade. Public figures and corporations have learned how to use this new approach to deliver their messages directly to their followers. Recently, medical educators have begun to use social media as a means to deliver educational content directly to learners. The purpose of this article is to describe the benefits of using social media for medical education. Because each social media platform has different platform-specific constraints, several different popular social media networks are discussed. For each network, the authors discuss the basics of the platform and its benefits and disadvantages for users and provide examples of how they have used each platform to target a unique audience. Copyright © 2017 American College of Radiology. Published by Elsevier Inc. All rights reserved.
Nissen, Thomas Elkjer
In today’s conflict environment, transformed by information technology and of who can communicate and how, states, non-state actors, ad hoc activist networks and individuals create effect(s) in and through social network media in support of their objectives. #TheWeaponizationOfSocialMedia develops...... a framework for understanding how social network media shapes global politics and contemporary conflicts by examining their role as a platform for conduction intelligence collection, targeting, cyber-operations, psychological warfare and command and control activities. Through these, the weaponization...... of social media shows both the possibilities and the limitations of social network media in contemporary conflicts and makes a contribution to theorizing and studying contemporary conflicts....
King, T. A.; Walker, R. J.; Masters, A.
Social media is a blending of technology and social interactions which allows for the creation and exchange of user-generated content. Social media started as conversations between groups of people, now companies are using social media to communicate with customers and politicians use it to communicate with their constituents. Social media is now finding uses in the science communities. This adoption is driven by the expectation of students that technology will be an integral part of their research and that it will match the technology they use in their social lifes. Students are using social media to keep informed and collaborate with others. They have also replaced notepads with smart mobile devices. We have been introducing social media components into Virtual Observatories as a way to quickly access and exchange information with a tap or a click. We discuss the use of Quick Response (QR) codes, Digital Object Identifiers (DOIs), unique identifiers, Twitter, Facebook and tiny URL redirects as ways to enable easier sharing of data and information. We also discuss what services and features are needed in a Virtual Observatory to make data sharing with social media possible.
Arnett, M R; Loewen, J M; Romito, L M
Social networking applications have become an established means of communication; applications that did not exist ten years ago are now used daily. Social media can be used for a myriad of reasons including instructional tools to supplement learning. This project was designed to assess the usage of social media applications by dental school faculty members and identify the types of accounts they prefer. Four hundred forty-three full-time dental and dental hygiene faculty members from five U.S. dental schools were invited to complete a twelve-item online survey regarding their social media usage. The response rate was 50 percent (n=221). Of the respondents, nearly half were dentists, and 62 percent were ≥51 years of age. Facebook was the most popular social network, reportedly used by 111 respondents. The most often reported frequency of use was weekly (20.4 percent, n=221); users indicated utilizing a network primarily for personal rather than professional purposes. However, 37 percent of the respondents reported not using any social media. The most frequently cited barriers to the use of social media were time (48 percent) and privacy concerns (48 percent). Although few would dispute the influence social media has on today's students, the suitability and appropriateness of social media technology and its integration into dental curricula require further evaluation.
by leveraging data mining and machine learning techniques to enable the computational understanding of distrust with social media data. The first task...applications such as targeted advertisements or real- time monitoring of political opinions. Huge amounts of data generated by social media users present...research on information provenance, explores exciting research opportunities to address pressing needs, and shows how data mining can enable a social media
Snijders, R.; Helms, R.W.
The emergence of social media enables billions of people to share their content and in doing so they influence others and are being influenced themselves. This virtual environment provides a new perspective for the current social influence theories. In this study, the state-of-the-art literature on social influence through social media is reviewed. We find that social influence metrics, influence maximization, mobilization, Word-Of-Mouth and Online Reputation Management are important trends i...
Full Text Available The phenomenon of “social media” has more to do with its cultural positioning than its technological affordances. Rooted in the broader “Web 2.0” landscape, social media helped engineers, entrepreneurs, and everyday people reimagine the role that technology could play in information dissemination, community development, and communication. While the technologies invoked by the phrase social media have a long history, what unfolded in the 2000s reconfigured socio-technical practices in significant ways. Reflecting on the brief history of social media, this essay argues for the need to better understand this phenomenon.
Heyer, Clint; Shklovski, Irina; Gorm Jensen, Nanna
In this paper we report on the design and implementation of an initial prototype to explore how to better situate in the home social media content individually generated by family members. We considered whether existing infrastructure and practices of social media might be leveraged to offer new...... of sharing and disclosure based on pre-existing practices and attitudes toward social technologies. The study demonstrated that there are productive design opportunities in home systems that can leverage content via a broad range of social media applications....
Kuspuji Catur Bagus Wicaksono
Full Text Available Enterprises have a new tool in conducting marketing activities to reach more targeted consumers, which is social media. Social media provides a wide range of alternatives for entrepreneurs and companies in conducting marketing activities, which has more interaction and more social to consumers. However, in doing so it is not carelessly, because it must take into consideration the use of measurement and the benefits that would be obtained by using social media. Recently, there are many existing measurements. However, along with the development of the information technology, means to do marketing have to develop also.
Mustafa BOZ; Selda UCA ÖZER
Nowdays, Social media has almost become part of our daily lives. This study consists of two main parts: In the first part, in the light of literature, the concept, properties, usage areas and growth of social media are examined. In the second part of the study, a survey is realised among the students of Canakkale Onsekiz Mart University, and it is tried to determine their usage habits, usage purposes of social media and perceptions about social media. A face to face interview method was used ...
The study investigated the influence of acculturation, networking and school management support on social justice building among university academic staffs of tertiary institutions. A descriptive survey research design was adopted for the study. The sample for the study was three hundred (300) randomly selected academic ...
Kampf, Constance Elizabeth
To highlight aspects of activism obscured by a focus on legitimacy and ideology, this paper argues that shifting focus from legitimacy and ideology to identity, problem-solving & dialogue is needed to understand emerging forms of Social Media Native Activism that connect Consumer Social Responsib......To highlight aspects of activism obscured by a focus on legitimacy and ideology, this paper argues that shifting focus from legitimacy and ideology to identity, problem-solving & dialogue is needed to understand emerging forms of Social Media Native Activism that connect Consumer Social...... Responsibility (CnSR) and Corporate Social Responsibility (CSR). Taking this view as a basis for social activism offers a valuable perspective for understanding some emergent forms of social media activism towards business. Two cases of social media ‘native’ social activist organizations working to create...
Zhou, Yang; Zhang, Lei; Liu, Xiaoqian; Zhang, Zhen; Bai, Shuotian; Zhu, Tingshao
Growing interest in social events on social media came along with the rapid development of the Internet. Social events that occur in the "real" world can spread on social media (e.g., Sina Weibo) rapidly, which may trigger severe consequences and thus require the government's timely attention and responses. This article proposes to predict the trends of social events on Sina Weibo, which is currently the most popular social media in China. Based on the theories of social psychology and communication sciences, we extract an unprecedented amount of comprehensive and effective features that relate to the trends of social events on Chinese social media, and we construct the trends of prediction models by using three classical regression algorithms. We found that lasso regression performed better with the precision 0.78 and the recall 0.88. The results of our experiments demonstrated the effectiveness of our proposed approach.
- and their impact on two constructs, namely the global and local social identity. Adopting the ethnographic approach and a complementary phase of interviews, this study explores the influence of social media peers on consumers’ identity and consumption patterns. The findings show that the influence of “consumer...... socialization of peers” on the social identity of consumers is overestimated. Rather, the main influence comes from peers in the real world. The influence of this real world peer on consumption patterns is much higher than social media peers. Though social media is used for communication of real world peers......This research investigates the effect of social media peers on the social identity of consumers. The critical perspective of this research is based on the consumer socialization theory research framework. This framework consists of three levels - the global, national and local peers...
Malissa Maria Mahmud; Chandra Reka Ramachandiran; Othman Ismail
Over the course of the last 15 years or so, social media have shown many facets—from connecting people on a global-scale, to penetrating aspects of lives which otherwise might have remained private or limited to a small audience. In the realm of education, social media have also begun to infiltrate the academic world by influencing and shaping students’ perceptions and influencing learning engagement. With millions of students and teachers simultaneously active on social networks, it is signi...
With more and more people communicating online, many local agencies are making the shift to include social media as part of their outreach efforts. This session will include a breakdown of the most common social media networks used by local agencies, ideas for useful and engaging content, and a discussion of best practices for social media communications. Examples will be drawn from other local agency success stories, including local agencies within Indiana.
Waring, Molly E; May, Christine N; Ding, Eric Y; Kunz, Werner H; Hayes, Rashelle; Oleski, Jessica L
Patients are increasingly using online social networks (ie, social media) to connect with other patients and health care professionals—a trend called peer-to-peer health care. Because online social networks provide a means for health care professionals to communicate with patients, and for patients to communicate with each other, an opportunity exists to use social media as a modality to deliver behavioral interventions. Social media-delivered behavioral interventions have the potential to reduce the expense of behavioral interventions by eliminating visits, as well as increase our access to patients by becoming embedded in their social media feeds. Trials of online social network-delivered behavioral interventions have shown promise, but much is unknown about intervention development and methodology. In this paper, we discuss the process by which investigators can translate behavioral interventions for social media delivery. We present a model that describes the steps and decision points in this process, including the necessary training and reporting requirements. We also discuss issues pertinent to social media-delivered interventions, including cost, scalability, and privacy. Finally, we identify areas of research that are needed to optimize this emerging behavioral intervention modality. PMID:26825969
Li, Lei; Sun, Tong; Peng, Wei; Li, Tao
Social media is becoming increasingly prevalent with the advent of web 2.0 technologies. Popular social media websites, such as Twitter and Facebook, are attracting a gigantic number of online users to post and share information. An interesting phenomenon under this trend involves that more and more users share their experiences or issues with regard to a product, and then the product service agents use commercial social media listening and engagement tools (e.g. Radian6, Sysomos, etc.) to response to users' complaints or issues and help them tackle their problems. This is often called customer care in social media or social customer relationship management (CRM). However, all these existing commercial social media tools only provide an aggregated level of trends, patterns and sentiment analysis based on the keyword-centric brand relevant data, which have little insights for answering one of the key questions in social CRM system: how effective is our social customer care engagement? In this paper, we focus on addressing the problem of how to measure the effectiveness of engagement for service agents in customer care. Traditional CRM effectiveness measurements are defined under the scenario of the call center, where the effectiveness is mostly based on the duration time per call and/or number of answered calls per day. Different from customer care in a call center, we can obtain detailed conversations between agents and customers in social media, and therefore the effectiveness can be measured by analyzing the content of conversations and the sentiment of customers.
Pagoto, Sherry; Waring, Molly E; May, Christine N; Ding, Eric Y; Kunz, Werner H; Hayes, Rashelle; Oleski, Jessica L
Patients are increasingly using online social networks (ie, social media) to connect with other patients and health care professionals--a trend called peer-to-peer health care. Because online social networks provide a means for health care professionals to communicate with patients, and for patients to communicate with each other, an opportunity exists to use social media as a modality to deliver behavioral interventions. Social media-delivered behavioral interventions have the potential to reduce the expense of behavioral interventions by eliminating visits, as well as increase our access to patients by becoming embedded in their social media feeds. Trials of online social network-delivered behavioral interventions have shown promise, but much is unknown about intervention development and methodology. In this paper, we discuss the process by which investigators can translate behavioral interventions for social media delivery. We present a model that describes the steps and decision points in this process, including the necessary training and reporting requirements. We also discuss issues pertinent to social media-delivered interventions, including cost, scalability, and privacy. Finally, we identify areas of research that are needed to optimize this emerging behavioral intervention modality.
V.J.J.M. Bekkers (Victor); A.R. Edwards (Arthur); D. de Kool (Dennis)
markdownabstract__Abstract__ Social media monitoring is gradually becoming a common practice in public organizations in the Netherlands. The main purposes of social media monitoring are strategic control and responsiveness. Social media monitoring poses normative questions in terms of
... or staff members of civilian news media. 705.15 Section 705.15 National Defense Department of Defense... REGULATIONS § 705.15 Employment of Navy personnel as correspondents or staff members of civilian news media... personnel as the Secretary of the Navy may authorize can act as correspondents for civilian media. (b...
Physicians and patients increasingly use social media technologies, such as Facebook, Twitter, and weblogs (blogs), both professionally and personally. Amidst recent reports of physician misbehavior online, as well as concerns about social media's potential negative effect on trust in the medical profession, several national-level physician organizations have created professional guidelines on social media use by physicians. Missing from these guidelines is adequate attention to conflict of interest. Some guidelines do not explicitly mention conflict of interest; others recommend only disclosure. Recommending disclosure fails to appreciate the unique features of social media that make adequate disclosure difficult to accomplish. Moreover, in emphasizing disclosure alone, current guidelines are inconsistent with medicine's general trend toward management or elimination, not just disclosure, of potential conflicts. Because social media sites typically rely on physicians' voluntary compliance with professional norms, physicians necessarily play a major role in shaping these norms' content and scope. To achieve the benefits of social media and ensure the veracity of social media content while preserving trust in the profession, physicians must reaffirm their commitment to disclose potential conflicts; advocate for better electronic disclosure mechanisms; and develop concrete management strategies-including, where necessary, the elimination of conflicts altogether.
Surani, Zoya; Hirani, Rahim; Elias, Anita; Quisenberry, Lauren; Varon, Joseph; Surani, Sara; Surani, Salim
The objective of this study was to evaluate the use of social media among healthcare workers in an attempt to identify how it affects the quality of patient care. An anonymous survey of 35 questions was conducted in South Texas, on 366 healthcare workers. Of the 97% of people who reported owning electronic devices, 87.9% indicated that they used social media. These healthcare workers indicated that they spent approximately 1 h on social media every day. The healthcare workers below the age of 40 were more involved in social media compared to those above 40 (p social media among physicians and nurses was noted to be identical (88% for each group), and both groups encouraged their patients to research their clinical conditions on social media (p social media policy in their hospital compared to nurses (p < 0.05). However, a large proportion of healthcare workers (40%) were unaware of their workplace policy, which could potentially cause a privacy breach of confidential medical information. Further studies are required to evaluate specific effects of these findings on the quality of patient care.
Full Text Available Background/Purpose: Today's medical students are learning in a social media era in which patient confidentiality is at risk yet schools’ social media policies have not been elucidated. The purpose of this study is to describe the presence of medical schools on top social media sites and to identify whether student policies for these schools explicitly address social media use. Method: Websites of all 132 accredited US medical schools were independently assessed by two investigators for their presence (as of March 31, 2010 on the most common social networking and microblogging sites (Facebook and Twitter and their publicly available policies addressing online social networking. Key features from these policies are described. Results: 100% (n=132 of US medical schools had websites and 95.45% (126/132 had any Facebook presence. 25.76% (34/132 had official medical school pages, 71.21% (94/132 had student groups, and 54.55% (72/132 had alumni groups on Facebook. 10.6% of medical schools (14/132 had Twitter accounts. 128 of 132 medical schools (96.97% had student guidelines or policies publicly available online. 13 of these 128 schools (10.16% had guidelines/policies explicitly mentioning social media. 38.46% (5/13 of these guidelines included statements that defined what is forbidden, inappropriate, or impermissible under any circumstances, or mentioned strongly discouraged online behaviors. 53.85% (7/13 encouraged thoughtful and responsible social media use. Conclusions: Medical schools and their students are using social media. Almost all US medical schools have a Facebook presence, yet most do not have policies addressing student online social networking behavior. While social media use rises, policy informing appropriate conduct in medical schools lags behind. Established policies at some medical schools can provide a blueprint for others to adopt and adapt.
Kampf, Constance Elizabeth
To highlight aspects of activism obscured by a focus on legitimacy and ideology, this paper argues that shifting focus from legitimacy and ideology to identity, problem-solving & dialogue is needed to understand emerging forms of Social Media Native Activism that connect Consumer Social...... Responsibility (CnSR) and Corporate Social Responsibility (CSR). Taking this view as a basis for social activism offers a valuable perspective for understanding some emergent forms of social media activism towards business. Two cases of social media ‘native’ social activist organizations working to create...... movements are examined from this problem solving & dialogue-based perspective—Carrotmob, and the Good Guide. These cases represent examples of a post-dialectic frame for understanding how social media can affect approaches to activism....
Malissa Maria Mahmud
Full Text Available Over the course of the last 15 years or so, social media have shown many facets—from connecting people on a global-scale, to penetrating aspects of lives which otherwise might have remained private or limited to a small audience. In the realm of education, social media have also begun to infiltrate the academic world by influencing and shaping students’ perceptions and influencing learning engagement. With millions of students and teachers simultaneously active on social networks, it is significant to observe how the media could influence student-teacher classroom interactions as well as their online communications. Some studies have documented that teachers who disclosed information about themselves on social media were perceived as more credible by students because they were regarded as more relatable. Moreover, students’ stereotyping beliefs and attitudes towards teachers also come into play when formulating perceptions about teachers on social media. For instance, their communications with teachers are often formal and impersonal on social media, as teachers are viewed as authoritative figures. Consequently, students’ perceptions towards teachers would have a significant repercussion on their interpersonal relationships, which in turn impacts students’ motivation and learning engagement. Thus, this research was conducted to establish preliminary findings whether social media shape students’ perceptions and whether these ramifications would result in positive or negative learning engagement. Consequently, the results indicate that students are more susceptible towards teachers who are active on social media because they are perceived as being more akin to a “real person” who can easily be reached for immediate classroom information and instructions. Such accessibilities via social media enable learning processes to be less contrived by just the physical classroom settings.
This study explorers the European public on social media by discussing the case of communicative interactions taking place on the official Facebook page of the European Parliament. Based on the theoretical framework conceptualizing the public and the public sphere on social network sites, the study...... examines the European social media public from two perspectives. The first is a top-down, institutional perspective of European Parliament, based on a case-study approach to the way this European institution constructs and addresses the public through its social media communication. The second is a bottom......-up perspective of the public of social media users, informed by a content analysis of Facebook comments and a discourse analysis of live chat interactions with Members of the European Parliament. Results confirm a discursive potential of the Facebook public of users. In the case of the Facebook comment threads...
Blumell, Lindsey; Hellmueller, Lea; Etter, Michael
and if these guidelines challenge the news paradigm. While using social media have been a “loop-hole” of sorts to disseminating political information in countries that have strong censorship (the Arab Spring being a premiere example, Eltantawy & Wiest, 2011; Lotan, Graeff, Ananny, Gaffney, & Pearce, 2011), journalists......Social network use continues to increase in the majority of regions around the world, with a global increase of 17.6% in 2012, and another projected 12.6% in 2014 (digital.org, 2014). Social media have also been incorporated into daily routines of American journalists, with 53.8% reporting...... that they use microblogs like Twitter on a regular basis to both gather and disseminate information (Willnat & Weaver, 2014). The aim of this study is to investigate how social media, more specifically, social media guidelines, implemented at the organizational level intercede with journalism practices...
Computer Security Team
Do you blog frequently? Send tweets about what you've done? Keep a lively Facebook profile? Comment regularly on interactive forums? Many of us do. "Social media", i.e. Twitter, Facebook, public blogs, interactive forums and public commenting functions on websites, are widely used for sharing information, outreach and contact with the world. While you can make use of social media for many different purposes, the lines between private and public, personal and professional are often blurred. Consequently, it is often difficult to get the balance right. As a social animal, you want to be frank, open and communicative and share your knowledge, experiences, opinions, feelings and life with your peers. On the other hand, while working at or for CERN, you cannot act in the void but have to respect CERN’s Code of Conduct, CERN’s Computing Rules and, for CERN personnel, the Staff Rules and Regulations. Therefore, if your posts include mention ...
Imran Mir; Arshad Zaheer
Social media explosion changed the way of communication. It affected the ways companies used to interact with their consumers. Most important it changed the way consumers used to think. Present study attempts to verify the claims and assumptions of social impact theory in the social media environment. Based on social impact theory present study examines the impa ct of number of users (NUs) on the perceived credibility of user generated content (PCUGC). Furthermo re, ...
Full Text Available This paper aims to identify and analyze the extent to which new media have penetrated the Romanian organizations’ internal communication and have influenced the leadership. We intend also to consider how social media becomes a tool for organizational communication and contributes to the creation of a new kind of leadership associated with open communication. We start from the premise that new media and social media can contribute to the leader’s mission to create around him a vision and makes others to share this vision. In terms of open communication, the external image of organization reflects, in part, leadership practices within the organization. It is about the exercise of the shared collective leadership (Don Tapscott, 1996 that should strengthen the organization position.
Social media has been used increasingly as part of nursing education. Nurse educators at a large, multisite teaching hospital used social media to support clinical teaching. A series of educational images was created by nurse educators and shared across Facebook, Twitter, and Instagram. This campaign coincided with in-unit clinical education. Nurse educators can consider using social media as an adjunct to clinical teaching, especially in large hospital settings. J Contin Educ Nurs. 2017;48(12):541-542. Copyright 2017, SLACK Incorporated.
Gadiraju, Gaurav Kumar
JEL: M1 - Business Administration; M31 – Marketing; M37 - Advertising The purpose of this research is to evaluate the impact of social media in the field of sports marketing. This is carried out through an in-depth analysis on sports marketing and the rising popularity of social media marketing for sports brands in the world. One such brand is Nike, Inc. This company has shifted its focus to digital marketing. As social media marketing started to explode, the traditional marketing methods ...
Social media has become a huge part of the people to people communication, which also reaches out to the business world. Social media can be a very effective marketing channel, especially in hospitality business, where the image marketing is one of the core objects. Nowadays people don’t follow the traditional way of marketing the same way as for example 10 years ago. With right actions in social media channels, the company can gain a lot of visibility, therefor it’s important to plan the ...
Full Text Available Today’s technologies offer many opportunities for communication and for developing the social, political and economic environments. Social media is one of the channels highly used for personal and business communication in our informational society. However, the various facets of the social media may not be employed in the same manner for the needs of the individual as they are for the needs of the businesses aiming to develop in the tourism sector. This paper aims to identify which of the social media platforms are appropriate for being used for personal purposes and which are more suitable for developing a business in tourism, amongst the users of social media. The paper bases its conclusions on a survey applied on a sample of Romanian young people (18 – 35 years old involved in tourism business environment, as according to research in the field such as Lenhart, Purcell, Smith and Zichur (2010 and Cabral (2011 this is the most active segment in social media. The findings presented in the paper result from the analysis of the survey responses and they indicate that all four types of social media platforms taken into account: social networks, blogs, micro-blogs and video file sharing platforms are used for both personal and business purposes. However, inside each of the four types of platforms surveyed there were noticed certain preferences, from the point of view of users’ interests in communication: personal purpose communication or business in tourism purpose communication.
Full Text Available The article critically investigates, from an interdisciplinary perspective, how the current evolution of social media—like social network sites—interferes with the balance between private, commercial, and public space. We build on the concepts of lifeworld and systems, developed in Habermas’ theory of communicative action. The discussion is supported and enriched by the work of Feenberg and van Dijck, integrating insights from Science and Technology Studies and media studies. Technology philosopher and critical Science and Technology Studies scholar Feenberg introduces technology as a steering “medium” that delinguistifies and possibly colonizes the lifeworld by reinterpreting media sociological perspectives of Habermas, Marcuse, Latour, and Callon. In a similar way, media scholar van Dijck analyses the transition from human connectedness to automated connectivity in the context of social media. We then illustrate the delinguistification and the colonization of lifeworld with a systematic analysis of the contingent evolution of Facebook as one particular case in social media. We focus on three specific artifacts in Facebook, framed as obligatory passage points: EdgeRank, Sponsored Stories, and Gatekeeper. Each of them gives an idea how the private space is subsumed under the commercial space and how the colonization reconfigures the public space in social media like Facebook. In this sense, we complement the political economy analysis of prosumer commodity with the action-theoretical autonomist approach of immaterial labor, highlighting new potential threats of the current social media development.
The paper discuss the relation between media of communication and societal (dis)connectivity. The question is how communication media provide society with different possibilities for (dis)connectivity in different historical media societies. The paper draws on Luhmann’s theory of social systems...... for social systems to develop structures with new forms of communicative connections. Even though society only is possible because of communication media and gets new possibilities for the formation of new structures providing it with new connection possibilities, in the beginning a new communication medium....... In the present society we also see signs of new dis-connectivity, i.e. fake news, political polarization, and economic and democratic inequality. In the final section the paper analyse such problems triggered by digital media. Also the paper point out some new possibilities triggered by the acquisition of social...
Wang, Y. D.; Wang, T.; Ye, X. Y.; Zhu, J. Q.; Lee, J.
Social media have become a universal phenomenon in our society (Wang et al., 2012). As a new data source, social media have been widely used in knowledge discovery in fields related to health (Jackson et al., 2014), human behaviour (Lee, 2014), social influence (Hong, 2013), and market analysis (Hanna et al., 2011). In this paper, we report a case study of the 2012 Beijing Rainstorm to investigate how emergency information was timely distributed using social media during emergency events. We present a classification and location model for social media text streams during emergency events. This model classifies social media text streams based on their topical contents. Integrated with a trend analysis, we show how Sina-Weibo fluctuated during emergency events. Using a spatial statistical analysis method, we found that the distribution patterns of Sina-Weibo were related to the emergency events but varied among different topics. This study helps us to better understand emergency events so that decision-makers can act on emergencies in a timely manner. In addition, this paper presents the tools, methods, and models developed in this study that can be used to work with text streams from social media in the context of disaster management.
Full Text Available Although many different views of social media coexist in the field of information systems (IS, such theories are usually not introduced in a consistent framework based on philosophical foundations. This paper introduces the dimensions of lifeworld and consideration of others. The concept of lifeworld includes Descartes’ rationality and Heidegger’s historicity, and consideration of others is based on instrumentalism and Heidegger’s “being-with.” These philosophical foundations elaborate a framework where different archetypal theories applied to social media may be compared: Goffman’s presentation of self, Bourdieu’s social capital, Sartre’s existential project, and Heidegger’s “shared-world.” While Goffman has become a frequent reference in social media, the three other references are innovative in IS research. The concepts of these four theories of social media are compared with empirical findings in IS literature. While some of these concepts match the empirical findings, some other concepts have not yet been investigated in the use of social media, suggesting future research directions. Keywords: Social media, Lifeworld, Consideration of others, Rationality, Historicity, Instrumentalism, Being-with, Presentation of self
Boyle, Raymond; Haynes, Richard
This chapter examines the disruptive nature of social media as it alters the relationship between sports journalism and public relations. It looks at some key examples and argues that while much is changing, some aspects of the relationship between the media and sports also remain constant.
Full Text Available The increasing involvement of individuals in social media over the past decade has enabled firms to pursue new avenues in communication and sponsoring activities. Besides general research on either social media or sponsoring, questions regarding the consequences of a joint activity (sponsoring activities in social media remain unexplored. Hence, the present study analyses whether the perceived image of the brand and the celebrity endorser credibility of a top sports team influence the perceived brand value of the sponsoring firm in a social media setting. Moreover, these effects are compared between existing customers and non-customers of the sponsoring firm. Interestingly, perceived celebrity endorser credibility plays no role in forming brand value perceptions in the case of the existing customers. Implications for marketing theory and practice are derived.
Scott Woodward Hazard Young
Full Text Available In this article academic librarians present and analyze a model for community building through social media. Findings demonstrate the importance of strategy and interactivity via social media for generating new connections with library users. Details of this research include successful guidelines for building community and developing engagement online with social media. By applying intentional social media practices, the researchers’ Twitter user community grew 100 percent in one year, with a corresponding 275 percent increase in user interactions. Using a community analysis approach, this research demonstrates that the principles of personality and interactivity can lead to community formation for targeted user groups. Discussion includes the strategies and research approaches that were employed to build, study, and understand user community, including user type analysis and action-object mapping. From this research a picture of the library as a member of an active academic community comes into focus.
O'Keeffe, Gwenn Schurgin
This article explores the impact of social media on child development and family health. Why do we allow our children to use social media sites before their privacy policies allow? Why do we let them lie about their ages to use these sites? What is it about technology that lets us bend these rules in a way we would never do in the unplugged world? Gaining insight into the answers to these questions and what is positive and negative about social media and the digital world allows us to talk to families about this world, allay their concerns, and keep children of all age safe when using social media. Copyright © 2016 Elsevier Inc. All rights reserved.
Social media networks are valuable tools for the public outreach needs of transportation providers: they are free, instantaneous, reach large numbers : of people simultaneously, and allow for sideline discussions. When transportation providers are tr...
Mansfield, Sarah J; Morrison, Stewart G; Stephens, Hugh O; Bonning, Michael A; Wang, Sheng-Hui; Withers, Aaron H J; Olver, Rob C; Perry, Andrew W
Use of social media by doctors and medical students is common and growing. Although professional standards and codes of ethics that govern the behaviour of medical practitioners in Australia and New Zealand do not currently encompass social media, these codes need to evolve, because professional standards continue to apply in this setting. Inappropriate use of social media can result in harm to patients and the profession, including breaches of confidentiality, defamation of colleagues or employers, and violation of doctor-patient boundaries. The professional integrity of doctors and medical students can also be damaged through problematic interprofessional online relationships, and unintended exposure of personal information to the public, employers or universities. Doctors need to exercise extreme care in their use of social media to ensure they maintain professional standards.
National Oceanic and Atmospheric Administration, Department of Commerce — As social media platforms develop, they potentially provide valuable information for wildlife researchers and managers. NOAA’s Hawaiian Monk Seal Research Program...
Webster, David R
Education has embraced social media. We tweet back and forth with our students. We tweet from field trips. We tweet for the eyes of potential students. We have facebook groups for our courses. We tag each other, have tumblr collections from student events. This has opened up fantastic ways of engaging with our students. \\ud \\ud As people have begun to bemoan the declines in lecture attendance, or asserted commonplaces about attention spans, Social Media has allowed us to be radically interact...
The principles of marketing have always been about connecting with consumers at the right place at the right time. Nowadays that means meeting them where they are spending a lot of their time already: online. Engaging with brands has become a part of the buyer decision process. Social media effects consumers’ decisions to purchase more than ever before. This thesis aimed to create a social media marketing plan for a Finnish tourism company called Lakeside Cafe. The plan was based on the SOSTA...
300,000 houses and leaving 1,600,000 people homeless . • Amidst the collapse of all critical infrastructure, communications withstood a considerable...Best Paper Award Presentat ion 2012 Bárbara Manso Marco Manso The Role of Social Media in Crisis Report Documentation Page Form...COVERED 00-00-2012 to 00-00-2012 4. TITLE AND SUBTITLE The Role of Social Media in Crisis 5a. CONTRACT NUMBER 5b. GRANT NUMBER 5c. PROGRAM ELEMENT
AUTHOR|(INSPIRE)INSPIRE-00304438; The ATLAS collaboration; Goldfarb, Steven; Shaw, Kate; Thais, Savannah Jennifer
The ATLAS collaboration uses various social media platforms primarily as a method to communicate the research and achievements of the collaboration to a wider public audience. The strategy to achieve this goal is presented, with an analysis of the effectiveness as a function of certain factors. A specific focus on the social media approach during the LHC Run II time period in 2015 is explored.
Madsen, Vibeke Thøis
Purpose – The purpose of this paper is to explore the challenges associated with introducing internal social media (ISM) into organizations in order to help them reap the benefits of coworker communication on ISM. Design/methodology/approach – The paper is based on an exploratory study in ten...... facilitators and sense-givers. Keywords Organizational communication, Internal communication, Coworker, Internal social media Paper type Research paper...
Oh, Seong Joon; Benenson, Rodrigo; Fritz, Mario; Schiele, Bernt
People nowadays share large parts of their personal lives through social media. Being able to automatically recognise people in personal photos may greatly enhance user convenience by easing photo album organisation. For human identification task, however, traditional focus of computer vision has been face recognition and pedestrian re-identification. Person recognition in social media photos sets new challenges for computer vision, including non-cooperative subjects (e.g. backward viewpoints...
Chareen L. Snelson
Social media technologies have attracted substantial attention among many types of users including researchers who have published studies for several years. This article presents an overview of trends in qualitative and mixed methods social media research literature published from 2007 through 2013. A collection of 229 qualitative studies were identified through a systematic literature review process. A subset of 55 of these articles report studies involving a combination of qualitative and q...
Ethan Huffman; Sara Prentice
As technology continues to evolve, emergency management organizations must adapt to new ways of responding to the media and public. This paper examines a brief overview of social media's new role in emergency management. This includes definitions of social media, the benefits of utilizing social media, examples of social media being used and finally a discussion of how agencies, such as Department of Energy national laboratories, can begin including social media in their emergency management plans.
The purpose of this thesis is to explore the use, usability and the effects social media have on member effectiveness and satisfaction in virtual projects. This includes a classification and description of social media as well as the virtual component of projects. This also includes an analysis of possibilities and challenges concerning using social media in a project setting.Furthermore this master thesis should include an empirical component, including an investigation of to what extent suc...
Belowska, Martyna; Løyche, Tanja Blomgaard; Szewczykowska, Karolina; Shore, Jonna Ellinor; Krejci, Kamila
This research project is a case study of LUSH Cosmetics which aims to understand theinfluence in social media on consumers through the social media marketing strategy ofLUSH. This is done by first, explaining the social media marketing strategy of LUSH throughThe Theory of Influence by Robert Cialdini (1984) which has formed the theoreticalframework in this project. Second, an online individual survey has been conducted to deeperunderstand how potential consumers perceive the influence from L...
true with technological advances as with print media on civilization. McLuhan asserts, “Printing was the first mechanization of an ancient handicraft ...and led easily to further mechanization of all handicraft ” (McLuhan 1962, 44). Despite advances in technology, broadcast media remained confined to...poor in Egypt. As a result, thousands of demonstrators in the northern industrial town of Mahalla el- Kubra torched the largest textile factory in
Harber, Philip; Leroy, Gondy
Social media have great impact on all aspects of life throughout the world. The utilization of social media for occupational lung disease, however, has been much more limited. This article summarizes recent literature concerning social media for occupational lung disease and identifies areas for additional use. Social media are used in six relevant areas: information dissemination, peer-to-peer communication, survey research data collection, participatory research and exposome data acquisition, assessing public concerns, and knowledge generation. There are very clear advantages for information dissemination from experts to workers and on a peer-to-peer basis, although variable credibility and accuracy concerns persist. For research, social media have been used for acquiring data posted for nonresearch purposes and for efficiently collecting information specifically for research. The benefits of efficiency, democracy, and very large data sources may counterbalance concerns about inadequate specification of recruitment strategies and limited control over data quality. The potential benefits of using social media for lung health-workplace interactions are much greater than the very limited current utilization.
Snyman, L; Visser, J H
The purpose of the study was to identify and understand social media usage behaviour of dentists in South Africa, in general and in particular as part of their marketing strategy and to consider the potential determinants associated with these behaviours. Dentists who are members of the South African Dental Association were requested to anonymously complete an online questionnaire. Apart from demographic information, respondents were asked to report on their use of social media and their adoption of social media marketing. One-on-one interviews were also conducted with three dentists, to gain a deeper understanding of their adoption of this marketing option. South African dentists have started to embrace social media and 50.2% interact through these channels at least once a day. The most popular social media platforms are GooglePlus and Facebook. Respondents use social media mainly for personal purposes, including staying connected to family and friends.. Only 13.2% of those responding currently use social media as a marketing tool, but the majority (83.5%) predict that such usage will increase in future. Social media marketing is a growing trend and will become more significant in future. Although respondents used social media regularly for personal purposes, most are only now starting to use it as a marketing tool.
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or
Jung, Soon-Gyo; An, Jisun; Kwak, Haewoon
We develop a methodology for persona generation using real time social media data for the distribution of products via online platforms. From a large social media account containing more than 30 million interactions from users from 181 countries engaging with more than 4,200 digital products...... produced by a global media corporation, we demonstrate that our methodology can first identify both distinct and impactful user segments and then create persona descriptions by automatically adding pertinent features, such as names, photos, and personal attributes. We validate our approach by implementing...
Kim, Yonghwan; Wang, Yuan; Oh, Jeyoung
Social media and mobile phones have emerged as important platforms for college students' communication activities. This study examined how college students' psychological need to belong is associated with their use of social media and smartphones. In addition, it further investigated the effects of college students' digital media use on their social engagement. Findings revealed that students' need to belong was positively related with their use of social media and smartphones, which could further facilitate their social engagement. Moreover, the relationship between the need to belong and social engagement was mediated by college students' digital media use. This study offers empirical evidence of the positive effects of digital media on social behaviors and contributed to further understanding about the mechanisms by which need to belong leads to social engagement through digital media use.
Full Text Available I suggest that Social Media and Society will be substantially focused on questions of social change. Thus, I urge a historical perspective that avoids the temptation to consolidate the vision of mass media as concentrated, passively consumed, and unidirectional in influence by contrast with today’s supposedly more dispersed, participatory, globalized, peer-to-peer social media. I then observe that many diverse disciplines are interested in social media and express concern that while they have considerable expertise regarding the “social” and “society,” they too-often appear content to black-box “media.” This requires us to enter the fray to explain how the media part of the equation matters too. Since, I suggest, this matters whenever the material or symbolic dimensions of communication are important to or contested within the unfolding action, that is very often indeed. I then suggest some pressing questions to which I hope this journal will contribute. These concern (1 the wider ecology of communication within which, intriguingly, the dimensions that best characterize face-to-face communication are still used as the yardstick by which to judge social (and other media; (2 the imperative to adopt a multi- and trans-cultural gaze as we grapple with (rather than presume we already know the ethnographic diversity of social media “users” in all their complexity—including emerging social media literacy and its relation to social media legibility; and (3 larger questions of the theoretical framework by which to conceptualize power relations “at the interface”—of speakers and hearers, producers and audiences, or, today, affordances and users.
Deals with the potential of social networks for civil society, including its economic foundation, grounded social networking opportunities for a political pressure, realization and protection of individual and group interests.
Giordano, Carolyn; Giordano, Christine
The internet is increasingly a part of everyday life by facilitating networking opportunities and offering ways to associate with others who have similar interests, values, or goals. An online survey was administered to 644 first-year students and 413 graduating students via Surveymonkey to investigate their media preferences, to gauge if they are active on social media sites, and to evaluate how they responded to advertisements. Students were in the following health professions: biotechnology, couple and family therapy, medicine, nursing, occupational therapy, physical therapy, public health, radiologic and imaging sciences, and pharmacy. Results indicate that students prefer online media as their primary source of information. The majority of students were using Facebook, and very few were using Twitter or LinkedIn or other social networking sites. Understanding social media usage has several implications for educating, connecting with, and researching health professions students from all stages of their academic career.
M. Fariz Syahbani
ABSTRACT Do promotions through food blogger account is the way that is currently being sought after by the culinary business operators to introduce their restaurant. Bloggers have a significant impact of people searching for information through social sites before making a purchase. In other words, the food blogger become a benchmark for people in considering whether or not a restaurant worth visiting. This research aims to determine of promotion through food blogger on social media instagram towards purchase intention of college student in Bandung. This research is a quantitative research. The method used is descriptive - causal. The sampling technique used is a non-probability sample of the type of incidental sampling. The data collection was distributed with questionnaires to 400 respondents who are collage students in Bandung was using instagram and recognizing the phenomenon of food bloggers as media promotion. Data analysis technique used is multiple linear regression analysis. The research results, food blogger promotion through social media on instagram be in good category. Purchase intention of college student at Bandung in good categories. Promotion through food blogger on social media instagram partial effect consisting of context, communication, collaboration and connection to the buying interest of collage students in Bandung and simultaneously influence the buying interest of collage students in Bandung. From this study, it appears that through the instagram as an effective media campaign can provide an explanation and the message delivered effectively and efficiently for displaying a variety of contexts with good multimedia features. Keyword : Promotion, Social Media Marketing, Food Blogger, Purchase Intention
Araceli Castelló-Martínez, Ph.D.
Full Text Available Online social networks such as Facebook and Twitter have become essential channels in business strategies. Corporate Social Responsibility communication faces new challenges in these spaces of the Web 2.0, where companies can interact with users, generate a brand community, increase their visibility, and strengthen their position in the market. This research study aims to analyse the way companies use the major online social media to communicate their Corporate Social Responsibility programmes. The methodology involves the examination of the presence in online social platforms and the online corporate reputation of ten companies/brands. The results show that companies use these spaces as channels for business and advertising communication, but not so much for Corporate Social Responsibility communication, despite these social media offer many possibilities for interaction and dialogue.
Full Text Available More and more employers declare they used or plan to use social media throughout human resources management processes. On one side, it is part of employer branding policy to offer relevant information to people about how it is to work in that organisation, including social media channels. On the other side, these means are really attractive regarding targeting options and reaching a wide range of applicants at a low cost. This paper summarizes the main evolutions of social media use in businesses in general, but also in recruitment, in particular. Moreover, we consider the ethical implications and possible solutions.
Allen, Kim; Jolly, Christina; Barnes, Jenna
Employing social media to engage youth in real-time learning is a growing trend. Although the use of social media by youth is increasing, barriers exist for Extension educators wanting to capitalize on youth interest in social media, including a lack of information on how best to employ social media in programming. This article highlights a teen…
Moe, H.; Poell, T.; van Dijck, J.
This introduction to the special issue on social media and television audience engagement sketches the key dimensions that affect how audiences are transformed through the development of social platforms. Building on the five contributions to the special issue, we identify three dimensions that
As social media--which includes blogs, social networking environments, person-to-person and broadcast messaging, and other Web 2.0 applications--becomes more pervasive, their use has significant implications for emergency management practice and policy. Information and communication technology (ICT) enables people--disaster survivors, curious…
Chaniotakis, Emmanouil; Antoniou, Constantinos; Pereira, Francisco Camara
During the last decade, Social Media (SM) have emerged as a prominent trend in social communication, with online platforms such as Facebook and Twitter to conquer the internet space with millions of visitors per day. SM usage generates an astonishing amount of information, which could be used...... for scarcely experienced situations, such as mass convergence and emergency events. This study presents a preliminary exploratory analysis on examining the capacity of Social Media to extract information on individuals choices during evacuation. We collect tweets from the evacuation in Oroville, California USA...... related to the evacuation....
The role of social media in giving voice to public opinion is impossible to ignore. Increasingly, platforms such as Facebook and Twitter are used for the mobilisation of action against public figures, corporations and organisations which have attracted negative public attention. For the social...... actors suffering this treatment, such actions may have devastating consequences.While previous studies have demonstrated that this mobilisation is in part the result of the real-time nature of social media, which allows for ‘rapid mass self-communication’ (Van der Meer & Verhoeven 2013) and the instant...... the conceptual grounding of frames in instances of organisational and personal action that is deemed reproachful on social media. By examining a corpus of entries posted on Facebook in connection with two major organisational crises, the study confirms previous findings and demonstrates that the strength...
Mahnke, Martina; Schwartz, Sander Andreas; Rossi, Luca
. » Younger Danes are more active and present on social media platforms than older generations. The generation between 20 and 39 years is most likely to use Facebook in order to discuss politics with strangers. » When specifically looking at how users understand their communication on Facebook, it turns out...... that many of them view their communication as private. Especially the social network Facebook is used for private communication, e.g. exchanging messages with close friends and family. » In general, it is not very common for Danish citizens to actively engage in political debates online with strangers......Main findings of the survey » Social media use is a daily practice in Denmark, however, frequency and type of use differ greatly. » Danes use social media primarily to read content; it is less frequently used for producing original content or for interacting with content produced by others...
Full Text Available This paper aims to identify the degree to which social media influence or support the learning process among students. The research was complex, involving three international panels, comprising students from Poland, China and Romania. Although intercultural differences between the three countries are evident, the attitudes and perceptions of the usefulness of social media in learning activities tend to be homogeneous, revealing not just the extensive use of this worldwide phenomenon amongst young people, but also its significance. Social media have impacted greatly on the way people relate, both positively and negatively. This research focuses on the analysis of the use of social networking in the process of training and self-training in youth education.
Vliegenthart, R.; Snow, D.A.; Della Porta, D.; Klandermans, B.; McAdam, D.
In their study of media content, mass communication scholars commonly rely on Entman's (1993: 52) definition of framing: "[selecting] some aspects of a perceived reality and make them more salient in a communicating text, in such a way as to promote a particular problem definition, causal
L ten Brink; J Nicolai; E Hunze; Klaas Jan Huizing; L van den Bos
Welke social media gebruiken studenten? Waarom gebruiken studenten deze media? Welke verwachtingen hebben ze van het onderwijs? In dit whitepaper delen we de resultaten van ons onderzoek naar de betekenis van social media in het leven van de hedendaagse student.
Gülbahar, Yasemin; Rapp, Christian; Kilis, Selcan; Sitnikova, Anna
While ubiquitous in everyday use, in reality, social media usage within higher education teaching has expanded quite slowly. Analysis of social media usage of students and instructors for teaching, learning, and research purposes across four countries (Russia, Turkey, Germany, and Switzerland) showed that many higher education instructors actively…
Atwong, Catherine T.
To prepare students for the rapidly evolving field of digital marketing, which requires more and more technical skills every year, a social media practicum creates a learning environment in which students can apply marketing principles and become ready for collaborative work in social media marketing and analytics. Using student newspapers as…
Withaar, Robin J.; Ribeiro, Gabriella F.; Effing, Robin
Influence measurement regarding social media has gained importance. This paper introduces a matrix which is a framework to measure the influence of social media by individual users. This matrix comprises the metrics to measure personal influence for Facebook, Twitter, LinkedIn, YouTube and Google+.
Writers must learn to control factors that influence the ability to focus, especially in what some call a culture of distraction. In our efforts to promote metacognition and flexible writing processes, writing teachers need to engage students in study and discussion of factors in our temporal, social, media, social media, and attentional…
Rogier Brussee; Drs Erik Hekman; Thijs Waardenburg
In this paper we discuss the general approach and choices we made in developing a prototype of a social media monitor. The main goal of the museum monitor is to offer museum professionals and researchers better insight in the effects of their own social media usage and compare this with other actors
full text via link. Wat zijn de ontwikkelingen in social media research, naar wie luisteren we nu eigenlijk in social media, wie is de werkelijke innovator en wie is de werkelijke deler, en wat kunnen merken met klantervaringen? Anita Cox (Insights Director) trapt af met de vraag: Waarom zagen we
Angelle, Denny; Rose, Clare L
The Methodist Hospital System has maintained a social media presence on Facebook, Twitter, and YouTube since 2009. After initial unofficial excursions into the world of social media, we discovered that social media can be a useful tool to extend a conversation with our patients and the community at large and share our hospital's culture with a larger base of like-minded people. But with this new power comes a heightened responsibility--platforms that can potentially reach millions of viewers and readers also provide a potential for misuse that can jeopardize patient privacy and place hospitals at risk. Because of their unique restrictions, even hospitals that use the tools regularly have much left to learn about social media. With constant monitoring and stewardship and a commitment to educating staff, hospitals can effectively use social media tools for marketing and education.
to the government and society of each country. Examples of social movements include race equality, feminism , religious, socio-economic, and socio...theory and how that theory impacted the events of the Arab Spring. He began by informing the reader about the history of social movement theory and...assisting role in the revolutions he studied. Rita Safranek writes about the history of social media and its emerging role in bringing change. She
Fyodorov V.V.; Mileev I.D.
The paper describes outcomes of a research on motivation in teenage users of virtual communicative spaces, that is, social networking sites. The hypothesis was that there is a correlation between teenagers' online activity in social media and features of their motivation. As it was revealed, types of teenagers' activities in social networking sites and types of motivation follow a certain hierarchy. Also, there are significant differences in motivations and time perspective in teenagers with ...
Malik Shahzad Shabbir; Muhammad Saarim Ghazi; Atta Rasool Mehmood
The main objective of this paper is to investigate the impact of social media applications on small business entrepreneurs. It also examines how small business owners are motivated to use social media applications. Social media has completely transformed the way businesses are done. Social media applications in the present time have become the most efficient and effective tool for small business entrepreneurs, and normally all small businesses use social media platforms for the advertising an...
Walton, AnnMarie L; Albrecht, Tara A; Lux, Lauren; Judge Santacroce, Sheila
Social media use is ubiquitous among young adults. Young adults with cancer must make important decisions about where, what, and how to share information on social media. Oncology nurses are in a unique position to start conversations about the risks and benefits of social media use. This column aims to review a variety of social media platforms that may be used by young adults with cancer and provide guidance to nurses on initiating open dialogue with young adults about social media usage. .
Leskovich, W. Robert
This is the first academic paper which focuses specifically on the new social media application Yik Yak. To provide a solid foundation, a brief overview of a few anonymous social media platforms is provided. A social media sensor framework is then presented which utilizes a three-layered approach to addressing the use of analytic tools. Specifically the use of keyword, geolocation, sentiment, and network analysis is explored through the perspective of social media as a sensor. Challenges and criticisms are exposed in addition to some possible solutions. A theoretical case study is then offered which outlines a potential use of social media as a senor for emergency managers. The paper culminates with a data collection for the development of a lexicon for Yik Yak. This data collection focuses on an 18 day study which collects Yik Yak posts and Twitter tweets simultaneously. The top 100 keywords for each platform are collected for every 24 hour period and placed through a relative change comparison. Overall, Yik Yak offers a more stable baseline as compared to Twitter.
Social media are changing the way we do business and how leaders are perceived, from the shop floor to the CEO suite. But whereas the best businesses are creating comprehensive strategies in thi area, research suggests that few corporate Leaders have a social media presence--say, a Facebook or Linked in of page--and that those do don't use it strategically. Today's leaders must embrace social media for three reasons, First, they provide a low-cost, highly accessible platform on which to build your personal brand, communicating who you are both within and outside your company. Second, they allow you to engage rapidly and simultaneously with peers, employees, customers, and the broader public--in order to leverage relationships, show commitment to a cause, and demonstrate a capacity for reflection. Third, they give you an opportunity to learn from instant information and unvarnished feedback. To formulate your personal social media strategy, it helps to clarify your goals (personal, professional, or both), desired audience (private or public), and resources (can you justify using your company's?). You must also consider the risks of maintaining a large number of connections and of sharing content online. Active participation in social media can be a powerful tool--the difference between leading effectively and ineffectively, and between advancing and faltering in the pursuit of your goals.
Sarringhaus, Meredith M
Social media, a resource largely untapped in the healthcare field, presents opportunities and advantages and, if used properly, can innovate healthcare and create a competitive advantage for adopters. Many organizations have considered social media but dismissed its advantages as fleeting products of the new generation entering the workforce: the millennials. However, the millennial generation has assumed a greater presence in clinical and administrative positions as the baby boomer generation prepares for retirement. This article advocates the adoption of social media in healthcare organizations as a strategic advantage in connecting with their patient population and recruiting and retaining millennial staff amid the generational shift of the healthcare workforce.
Over the past five years, social media have impacted emergency management and disaster response in numerous ways. The emergency management professional must begin to accept this impact not as an arbitrary consequence of an uncontrolled disaster, but rather as a tool to help coordinate, manage and facilitate a safe and expected response during emergencies and disasters. This paper will explain the power and purpose of social media as well as how social media systems have equalised capabilities for all levels and sizes of government. Moreover, this paper will also highlight the social media systems that are being used as operational tools as well as what the future holds. Lastly, common implementation challenges will be discussed through a look at systematic approaches to applying social media in emergency management as a positive and valuable tool.
This edited volume addresses the vast challenges of adapting Online Social Media (OSM) to developing research methods and applications. The topics cover generating realistic social network topologies, awareness of user activities, topic and trend generation, estimation of user attributes from their social content, behavior detection, mining social content for common trends, identifying and ranking social content sources, building friend-comprehension tools, and many others. Each of the ten chapters tackle one or more of these issues by proposing new analysis methods or new visualization techn
A concise, hands-on guide with many practical examples and a detailed treatise on inference and social science research that will help you in mining data in the real world. Whether you are an undergraduate who wishes to get hands-on experience working with social data from the Web, a practitioner wishing to expand your competencies and learn unsupervised sentiment analysis, or you are simply interested in social data analysis, this book will prove to be an essential asset. No previous experience with R or statistics is required, though having knowledge of both will enrich your experience.
Full Text Available Social media is a huge source of information. And is increasingly being used by governments, companies, and marketers to understand how the crowd thinks. Sentiment analysis aims to determine the attitudes of a group of people that are using one or more social media platforms with respect to a certain topic. In this paper, we propose a semantic approach to discover user attitudes and business insights from social media in Arabic, both standard and dialects. We also introduce the first version of our Arabic Sentiment Ontology (ASO that contains different words that express feelings and how strongly these words express these feelings. We then show the usability of our approach in classifying different Twitter feeds on different topics.
Adrian Liviu IVAN
Full Text Available An important part of the reform of the intelligence community is felt in the opening linked with the widening spectrum of methods and spaces which can be used to collect and analyse dates and information. One of these methods that produce large mutations in the system is connected to the world of social media which proves to be a huge source of information. Social Media Intelligence (SOCMINT, the newest member of the family INT's, is undoubtedly a separate domain, a practice rooted in the work of the intelligence community. This paper proposes a general characterization of the most important aspects of Social Media Intelligence, a brand new way for the intelligence community to collect and analyse information for national security purposes (but not only in the context of the current global challenges. Moreover, the work is focused in identifying the further limitations and opportunities of this practice in the upcoming decade.
Full Text Available This article analyses the online reactions to a 'viral' video of an Egyptian artefact displayed in the Manchester Museum. It discusses the circulation of the video and the interpretations of this episode emerging from casual online conversations. Behind professionally led initiatives, audiences are contributing in a variety of ways on social media to disseminate and interpret archaeological news. This article discusses how user-generated data could support research on the public understanding of archaeology and it argues for more research on these casual and unintended collaborations on social media. However, while emphasising the potential for research of these data, the article also considers the impact of these unintended contributions on heritage professionals and the difficulties in negotiating competing and dissenting narratives on social media.
Zheludev, Ilya; Smith, Robert; Aste, Tomaso
Social media analytics is showing promise for the prediction of financial markets. However, the true value of such data for trading is unclear due to a lack of consensus on which instruments can be predicted and how. Current approaches are based on the evaluation of message volumes and are typically assessed via retrospective (ex-post facto) evaluation of trading strategy returns. In this paper, we present instead a sentiment analysis methodology to quantify and statistically validate which assets could qualify for trading from social media analytics in an ex-ante configuration. We use sentiment analysis techniques and Information Theory measures to demonstrate that social media message sentiment can contain statistically-significant ex-ante information on the future prices of the S&P500 index and a limited set of stocks, in excess of what is achievable using solely message volumes.
Levordashka, Ana; Utz, Sonja
The present research investigates whether spontaneous trait inferences occur under conditions characteristic of social media and networking sites: nonextreme, ostensibly self-generated content, simultaneous presentation of multiple cues, and self-paced browsing. We used an established measure of trait inferences (false recognition paradigm) and a direct assessment of impressions. Without being asked to do so, participants spontaneously formed impressions of people whose status updates they saw. Our results suggest that trait inferences occurred from nonextreme self-generated content, which is commonly found in social media updates (Experiment 1) and when nine status updates from different people were presented in parallel (Experiment 2). Although inferences did occur during free browsing, the results suggest that participants did not necessarily associate the traits with the corresponding status update authors (Experiment 3). Overall, the findings suggest that spontaneous trait inferences occur on social media. We discuss implications for online communication and research on spontaneous trait inferences.
Yang, Yang; Gu, Jing; Zhou, Zongfang
Social media has been playing an increasingly important role in the sharing of individuals' opinions on many financial issues, including credit risk in investment decisions. This paper analyzes whether these opinions, which are transmitted through social media, can accurately predict enterprises' future credit risk. We consider financial statements oriented evaluation results based on logit and probit approaches as the benchmarks. We then conduct textual analysis to retrieve both posts and their corresponding commentaries published on two of the most popular social media platforms for financial investors in China. Professional advice from financial analysts is also investigated in this paper. We surprisingly find that the opinions extracted from both posts and commentaries surpass opinions of analysts in terms of credit risk prediction. Copyright © 2015 Elsevier Inc. All rights reserved.
Santascoy, S. J.
It's tempting to jump on the social media bandwagon and insist your organization needs Facebook, twitter, etc. But, when funds are limited, social media and related publicity must be carefully thought out. The NASA Night Sky Network, which is managed by the Astronomical Society of the Pacific, has developed widgets for websites and blogs, an iPhone app, and a Facebook presence. This is all to attract, inform, and reach the next generation of amateur astronomers, with no additional work needed from the amateur astronomy community who are members of the Night Sky Network. Outreach professionals will gain valuable insight from our experience, and may replicate this model to design their own social media and technology plan.
Feuls, Miriam; Fieseler, Christian; Suphan, Anne
This is the author’s accepted, refereed manuscript to the article Many people who are unemployed tend to experience forms of psychological and social losses, including a weakened time structure, diminished social contacts, an absence of collective purpose, falling status, and inactivity. This article focuses on the experience of diminished social contacts and addresses whether social media help the unemployed maintain their relationships. Based on qualitative interviews with unempl...
Linda Sau-ling LAI
This paper aims to address the new trend of social commerce as electronic commerce leverages Web 2.0 technologies and online social media. The infusions of new technologies on the World Wide Web connect users in their homes and workplaces, thus transforming social formations and business transactions. An in-depth study of the growth and success of a social commerce site, Facebook was conducted. The investigation is finalized with a triad relational model which reflects so...
Nguyen, Bang; Xiaoyu, Yu; Melewar, T. C.; Chen, Junsong
The study examines the relationships between knowledge acquisition from social media, two forms of market orientation (proactive and reactive), social media strategic capability, and brand innovation strategy in the context of China’s online technology industry. Analysis of 357 online technology ventures, created during the past 6 years, suggests that brand innovation is affected by both knowledge acquisition from social media and market orientation. Social media strategic capability positive...
Rost, Katja; Stahel, Lea; Frey, Bruno S
Actors of public interest today have to fear the adverse impact that stems from social media platforms. Any controversial behavior may promptly trigger temporal, but potentially devastating storms of emotional and aggressive outrage, so called online firestorms. Popular targets of online firestorms are companies, politicians, celebrities, media, academics and many more. This article introduces social norm theory to understand online aggression in a social-political online setting, challenging the popular assumption that online anonymity is one of the principle factors that promotes aggression. We underpin this social norm view by analyzing a major social media platform concerned with public affairs over a period of three years entailing 532,197 comments on 1,612 online petitions. Results show that in the context of online firestorms, non-anonymous individuals are more aggressive compared to anonymous individuals. This effect is reinforced if selective incentives are present and if aggressors are intrinsically motivated.
Rost, Katja; Stahel, Lea; Frey, Bruno S.
Actors of public interest today have to fear the adverse impact that stems from social media platforms. Any controversial behavior may promptly trigger temporal, but potentially devastating storms of emotional and aggressive outrage, so called online firestorms. Popular targets of online firestorms are companies, politicians, celebrities, media, academics and many more. This article introduces social norm theory to understand online aggression in a social-political online setting, challenging the popular assumption that online anonymity is one of the principle factors that promotes aggression. We underpin this social norm view by analyzing a major social media platform concerned with public affairs over a period of three years entailing 532,197 comments on 1,612 online petitions. Results show that in the context of online firestorms, non-anonymous individuals are more aggressive compared to anonymous individuals. This effect is reinforced if selective incentives are present and if aggressors are intrinsically motivated. PMID:27315071
Kalas, Milan; Kliment, Tomas; Salamon, Peter
Social and mainstream media monitoring is being more and more recognized as valuable source of information in disaster management and response. The information on ongoing disasters could be detected in very short time and the social media can bring additional information to traditional data feeds (ground, remote observation schemes). Probably the biggest attempt to use the social media in the crisis management was the activation of the Digital Humanitarian Network by the United Nations Office for the Coordination of Humanitarian Affairs in response to Typhoon Yolanda. The network of volunteers performing rapid needs & damage assessment by tagging reports posted to social media which were then used by machine learning classifiers as a training set to automatically identify tweets referring to both urgent needs and offers of help. In this work we will present the potential of coupling a social media streaming and news monitoring application ( GlobalFloodNews - www.globalfloodsystem.com) with a flood forecasting system (www.globalfloods.eu) and the geo-catalogue of the OGC services discovered in the Google Search Engine (WMS, WFS, WCS, etc.) to provide a full suite of information available to crisis management centers as fast as possible. In GlobalFloodNews we use advanced filtering of the real-time Twitter stream, where the relevant information is automatically extracted using natural language and signal processing techniques. The keyword filters are adjusted and optimized automatically using machine learning algorithms as new reports are added to the system. In order to refine the search results the forecasting system will be triggering an event-based search on the social media and OGC services relevant for crisis response (population distribution, critical infrastructure, hospitals etc.). The current version of the system makes use of USHAHIDI Crowdmap platform, which is designed to easily crowdsource information using multiple channels, including SMS, email
Sarker, Abeed; Nikfarjam, Azadeh; Gonzalez, Graciela
Social media has evolved into a crucial resource for obtaining large volumes of real-time information. The promise of social media has been realized by the public health domain, and recent research has addressed some important challenges in that domain by utilizing social media data. Tasks such as monitoring flu trends, viral disease outbreaks, medication abuse, and adverse drug reactions are some examples of studies where data from social media have been exploited. The focus of this workshop is to explore solutions to three important natural language processing challenges for domain-specific social media text: (i) text classification, (ii) information extraction, and (iii) concept normalization. To explore different approaches to solving these problems on social media data, we designed a shared task which was open to participants globally. We designed three tasks using our in-house annotated Twitter data on adverse drug reactions. Task 1 involved automatic classification of adverse drug reaction assertive user posts; Task 2 focused on extracting specific adverse drug reaction mentions from user posts; and Task 3, which was slightly ill-defined due to the complex nature of the problem, involved normalizing user mentions of adverse drug reactions to standardized concept IDs. A total of 11 teams participated, and a total of 24 (18 for Task 1, and 6 for Task 2) system runs were submitted. Following the evaluation of the systems, and an assessment of their innovation/novelty, we accepted 7 descriptive manuscripts for publication--5 for Task 1 and 2 for Task 2. We provide descriptions of the tasks, data, and participating systems in this paper.
Sorice, Sarah C; Li, Alexander Y; Gilstrap, Jarom; Canales, Francisco L; Furnas, Heather J
Many plastic surgeons use social media as a marketing tool to attract and retain patients, but information about how patients use social media and their preferred types of plastic surgery posts have been lacking. To investigate patients' preferred social media networks and the type of posts they wished to see, a cross-sectional study was conducted in a single aesthetic practice of two plastic surgeons by surveying 100 consecutive patients. The age of the patients averaged 44.4 years (range, 17 to 78 years). Facebook had the greatest patient use and engagement, with YouTube second in use, and Instagram second in number of engaged users. Over half used Pinterest, but with little daily engagement. Only one-fourth used Snapchat, but the percentage of users who were highly engaged was second only to Facebook. The least popular network was Twitter, with the fewest patient users and least engagement. Social media played a minor role compared with the practice's Web site in both influencing patients to choose the practice and providing information on the day of the appointment. Patients most wanted to see posts on a plastic surgeon's social media platform related to practice information, before-and-after photographs, and contests. Articles about plastic surgery held the least interest. Among five types of Web site content, patients expressed most interest in before-and-after photographs. This study is the first to articulate the plastic surgery patient perspective regarding social media. The findings aim to help plastic surgeons maximize their influence on their target audience.
and the types of information users shared. Over 70 percent of social media users share information about music and movie preferences, 56 percent...Facebook users could buy various ISIS souvenirs such as toys or clothes. Figure 1 is an example of clothing that was available to Facebook users before...Government Agencies Conduct Legal Searches. Really?” The Wall Street Journal (Online), 5 July, 2015, http://search.proquest.com/docview/1693570820
Heaney, Caroline; Owton, Helen
In this session we will share our experiences of using social media to raise the external profile of sport and fitness at The Open University. Specifically we will be looking at our use of Twitter, the Sport and Fitness team blog and The Conversation. The session will examine the sport and fitness team’s approach to engaging with social media and consider the potential impact of these activities by sharing some of the statistics which indicate the reach of our activities. By drawing on the pe...
Larsen, Henrikke Hovda; Forsberg, Johanna Margareta; Hemstad, Sigrid Viken
This paper explores the relationship between TV viewership ratings for Scandinavian’s most popular talk show, Skavlan and public opinions expressed on its Facebook page. The research aim is to examine whether the activity on social media affects the number of viewers per episode of Skavlan, how...... the viewers are affected by discussions on the Talk Show, and whether this creates debate on social media afterwards. By analyzing TV viewer ratings of Skavlan talk show, Facebook activity and text classification of Facebook posts and comments with respect to type of emotions and brand sentiment, this paper...
Full Text Available The utility of information and communication technologies (ICT becomes increasingly more essential in modern societies, and the new public space provided by ICT gives opportunities for people who previously did not have tools to be heard, to discuss, to meet and to start social movements, as happened in the case of «Occupy Wall Street» or «Arab Spring». Recently the similar phenomenon has been observed in Japan, a country with the existence of weak civil society, little interest of citizens to protest, and the lack of active social movements. Yet lately, new groups against the government appear taking advantage of the use of ICT, especially social networks. In this research we aim to study the impact, the application, and the advantages and disadvantages of social networks in these protest movements in order to increase better political education. The methodology to be used is case study (process-tracing method, analyzing data and information collected from various digital communication sources. After the study we conclude that the use of social networks contributes to the activation of Japanese civil society.
Romadhan, Mohammad Insan; Rusmana, Dewi Sri Andika
The potential of social media as a media of tourism promotion is vastly massive. Nevertheless, the problem is on how to get social media can be widely known and has abundant followers for the publicized content could be accepted by the crowd. Normally, social media of a tourism promotion is integrated with conventional media like television, radio and newspapers. What if a region does not have large funds to interact with the conventional media, such issue be overcome with community participa...
This thesis looks into social media marketing, what relationship public relations has with social media marketing and brand equity. The challenge with utilizing social media marketing is identifying the right tools to use in measuring the success or effectiveness of it. In this thesis I investigate a set of tools a Finnish PR agency could utilize in measuring the effects of their social media marketing efforts on their client’s brand equity. This thesis topics include new media in specifi...
Grewe, Mary Elisabeth; Conserve, Donaldson F; Gliwa, Catherine; Roman Isler, Malika
Background Social media, including mobile technologies and social networking sites, are being used increasingly as part of human immunodeficiency virus (HIV) prevention and treatment efforts. As an important avenue for communication about HIV, social media use may continue to increase and become more widespread. Objective The objective of this paper is to present a comprehensive systematic review of the current published literature on the design, users, benefits, and limitations of using social media to communicate about HIV prevention and treatment. Methods This review paper used a systematic approach to survey all literature published before February 2014 using 7 electronic databases and a manual search. The inclusion criteria were (1) primary focus on communication/interaction about HIV/acquired immunodeficiency syndrome (AIDS), (2) discusses the use of social media to facilitate communication, (3) communication on the social media platform is between individuals or a group of individuals rather than the use of preset, automated responses from a platform, (4) published before February 19, 2014, and (5) all study designs. Results The search identified 35 original research studies. Thirty studies had low or unclear risk of at least one of the bias items in the methodological quality assessment. Among the 8 social media platform types described, short message service text messaging was most commonly used. Platforms served multiple purposes including disseminating health information, conducting health promotion, sharing experiences, providing social support, and promoting medication adherence. Social media users were diverse in geographic location and race/ethnicity; studies commonly reported users aged 18-40 years and users with lower income. Although most studies did not specify whether use was anonymous, studies reported the importance of anonymity in social media use to communicate about HIV largely due to the stigma associated with HIV. The ability to share and
Taggart, Tamara; Grewe, Mary Elisabeth; Conserve, Donaldson F; Gliwa, Catherine; Roman Isler, Malika
Social media, including mobile technologies and social networking sites, are being used increasingly as part of human immunodeficiency virus (HIV) prevention and treatment efforts. As an important avenue for communication about HIV, social media use may continue to increase and become more widespread. The objective of this paper is to present a comprehensive systematic review of the current published literature on the design, users, benefits, and limitations of using social media to communicate about HIV prevention and treatment. This review paper used a systematic approach to survey all literature published before February 2014 using 7 electronic databases and a manual search. The inclusion criteria were (1) primary focus on communication/interaction about HIV/acquired immunodeficiency syndrome (AIDS), (2) discusses the use of social media to facilitate communication, (3) communication on the social media platform is between individuals or a group of individuals rather than the use of preset, automated responses from a platform, (4) published before February 19, 2014, and (5) all study designs. The search identified 35 original research studies. Thirty studies had low or unclear risk of at least one of the bias items in the methodological quality assessment. Among the 8 social media platform types described, short message service text messaging was most commonly used. Platforms served multiple purposes including disseminating health information, conducting health promotion, sharing experiences, providing social support, and promoting medication adherence. Social media users were diverse in geographic location and race/ethnicity; studies commonly reported users aged 18-40 years and users with lower income. Although most studies did not specify whether use was anonymous, studies reported the importance of anonymity in social media use to communicate about HIV largely due to the stigma associated with HIV. The ability to share and receive information about HIV was
Hotel bombing in Jakarta, 2005 Bali bombing, and 2009 Ritz - Carlton and Hilton attacks in Jakarta, was a celebrity for the organization.74 He formed an...will [use the site, too]. [First,] it has become clear that the market of social networking websites is developing in an astonishing manner and that
Snijders, R.; Helms, R.W.
The emergence of social media enables billions of people to share their content and in doing so they influence others and are being influenced themselves. This virtual environment provides a new perspective for the current social influence theories. In this study, the state-of-the-art literature on
It is no secret that learning has a social context. As library media specialists work with students nearly every day, they take for granted their pedagogical roots in social learning theory based on the premise that students need modeling and observation to learn from one another. Information gathering becomes a key activity, and social…
Leykin, Dmitry; Aharonson-Daniel, Limor; Lahad, Mooli
The extensive use of social media in modern life redefines social interaction and communication. Communication plays an important role in mitigating, or exacerbating, the psychological and behavioral responses to critical incidents and disasters. As recent disasters demonstrated, people tend to converge to social media during and following emergencies. Authorities can then use this media and other computational methods to gain insights from the public, mainly to enhance situational awareness, but also to improve their communication with the public and public adherence to instructions. The current review presents a conceptual framework for studying psychological aspects of crisis and risk communication using the social media through social computing. Advanced analytical tools can be integrated in the processes and objectives of crisis communication. The availability of the computational techniques can improve communication with the public by a process of Hyper-Targeted Crisis Communication. The review suggests that using advanced computational tools for target-audience profiling and linguistic matching in social media, can facilitate more sensitive and personalized emergency communication.
Social media is a huge force in the lives of young people with wide ranging effects on their development; given the importance of adolescence in the genesis of mental illness, social media is a factor in the mental health of young people. Despite the role that social media obviously plays in the development of mental illness, little research has been done into the impact that social media has on in the mental illness of young people. In general, what research there is points towards social media having a large impact on young people in both positive and negative ways. In particular, certain studies show a greater incidence and severity of bullying online compared to offline which may contribute to the development of depression. This contrasts with the positive impact that social media seems to have for young people in minority groups (ethnic minorities and those with chronic disease or disability) by allowing them to connect with others who live similar lives despite geographical separation. This acts as a positive influence in these people's lives though a direct link to mental illness was not shown. Overall, several important issues are raised: firstly, the lack of research that has been conducted in the area; secondly, the gulf that exists between the generation of younger, 'digital native' generations and the older generations who are not as engaged with social media; and finally, the huge potential that exists for the use of social media as a protective influence for adolescents. With proper engagement, policy makers and health professionals could use social media to connect with young people on issues like mental health.
Sørensen, Lene Tolstrup; Falch, Morten
on service innovation in the ICT service encounter, where the ICT relation is based on social media. Two Danish cases are presented (a bank and a mobile service provider) focusing on their use of Facebook in their ideation and innovation processes. Interviews and monitoring of Facebook activities are used...... for these differences. The paper concludes that service innovation via social media only takes place if there is the right mix of organisational interest and readiness as well as understanding for how the innovation process should be handled.......More and more enterprises are represented on online social networks. A significant number of these enterprises are uncertain to why they are present on the social technologies, while others have a clear strategy. These strategies include getting closer to the customers for new innovation...
N. A. Pipchenko
Full Text Available Social media emerging has led to shaping contemporary forms of foreign policy communication, transforming the contemporary system of international relations. It impacts the activity of state institutions, shapes state image and attitudes to a country in general. Social mediaas an instrument of foreign policy communication make possible not only informing about state’s successes and achievements, but public opinion concealed manipulating to press on the government bodies or to organize various presentations.
Kenny, P; Johnson, I G
Use of social media has increased amongst health professionals. This has benefits for patient care but also introduces risks for confidentiality and professional fitness to practise. This study aimed to examine dental student attitudes towards professional behaviour on social media. The secondary aim was to establish the extent and nature of social media use and exposure to potentially unprofessional behaviours. A cross-sectional study was carried out in one dental school. Data were collected using questionnaires to examine social media use, perceptions and attitudes towards social media and professional behaviours online. Students who responded (N = 155) all used social media at least once per week; most used more than one platform. Students were aware of the relationship between social media use and professional practice. Posting drunken photographs and interacting with staff and patients online were widely considered as unprofessional. Security settings affected behaviour and most had seen inappropriate behaviours online. The study found that students use social media extensively.. Students are aware of the risks but there is a greater sense of safety in closed groups and many students are exposed to potentially inappropriate content online. This suggests that training should be implemented to help students manage these risks.
Risius, Marten; Beck, Roman
This study applies social media analytics to investigate the impact of different corporate social media activities on user word of mouth and attitudinal loyalty. We conduct a multilevel analysis of approximately 5 million tweets regarding the main Twitter accounts of 28 large global companies. We...... empirically identify different social media activities in terms of social media management strategies (using social media management tools or the web-frontend client), account types (broadcasting or receiving information), and communicative approaches (conversational or disseminative). We find positive...... effects of social media management tools, broadcasting accounts, and conversational communication on public perception....
Zhuravleva, Anastasia; de Bot, Kees; Hilton, Nanna
Investigations of language use in multilingual regions are traditionally done through the usage of retrospective questionnaires, either distributed on paper, or digitally. The aim of the present study was to test a new method of measuring language choice and use: by using social media to contact
Due to its democratized nature, online social media (OSM) attracts millions of users to publish and share their content with friends as well as a wider audience at little cost. Such a vast user base and a wealth of content, however, presents its own challenges. First, the amount of user-generated
Full Text Available Technological innovation has grown at an unprecedented rate over the past couple of decades, creating multiple opportunities for marketing in online settings. The proliferation of social media helps customers become more empowered and engaged in their brand interactions, while also providing them with new tools in their search, evaluation, choice and purchases of marketing offerings. Consequently, these developments are influencing marketing practices, both strategically, and tactically. Nowadays, social media has developed in an essential part of marketing strategy for its ability to generate co-created value, to interactively connect brands to consumers, to monitor brand-related discussions and sentiments, to guide consumers in the decision-making process, to instigate customer-to-customer interactions, and transform consumers into brand advocates. The purpose of this paper is to examine the strategic opportunities of social media marketing for organizations. By providing a comprehensive conceptualization and definition of social media marketing, this research outlines its role in advertising, Customer Relationship Management, and e-Word-of-Mouth.
The book introduces the recent complex development trajectory of Nepal. The first part consist of a number of specialist contributions on gender, social change and media; while the second is focused more specifically on the role of art and theater in its societal context....
Leo Kaipiainen; Emmi Maaranen; Wolfgang Mohr; Tsai Wan-Ying; Morgane Mathieu
In the autumn of 2009, a group of exchange students in the University of Applied Sciences of Utrecht got a task to make a research project on the current situation of Social Media. The group consisted of 5 people with really different backgrounds and opinions. Two Finnish, one Austrian, one Belgian
The focus of this paper is on the potential role of GIS and social media in understanding transformations of space and place. Such transformations have consequences for people's perceptions and preferences of spaces. The complexity and dynamics of the interaction between people and urban space
Ribbens, Kees; Haydn, Terry; Carretero, Mario; Berger, Stefan; Grever, Maria
This chapter explores the implications of recent developments in technology and social media, having a significant impact on the way in which young people learn history in schools and outside schools. New technology not only has a positive influence on education, it also has unintended negative
ter Veen, James
Purpose: The purpose of this paper is to explore how the application of Systems Engineering tools and techniques can be applied to rapidly process and analyze the vast amounts of data present in social media in order to yield practical knowledge for Command and Control (C2) systems. Design/methodology/approach: Based upon comparative analysis of…
Hogan, Bernie; Quan-Haase, Anabel
In "Star Trek," Scotty suggests that Transwarp beaming is "like trying to hit a bullet with a smaller bullet, whilst wearing a blindfold, riding a horse." The study of social media faces similar challenges because new tools are developed at a rapid pace and existing tools are constantly being updated with new features, policies, and applications.…
People are busy, we all know that. Getting their attention is harder and harder all the time. That's especially true for member organizations and advocacy groups. The National PTA is both and has adapted some social media practices to reach out and maintain contact with more than 5 million volunteers in 25,000 local units. James Martinez, senior…
Madsen, Vibeke Thøis
Jyske Bank, the third largest bank in Denmark, won a prize in 2014 for best internal communication in Europe. Their coworkers communicate about products, coworker themes and organizational issues on internal social media, ISM (Madsen, 2015). The communication inform top managers about what happens...
Abstract. The purpose of this paper is to evaluate the use of social media tools amongst Nigerian undergraduates in two tertiary educational institutions in Imo State. The survey design was adopted for the study. The questionnaire was used as instrument for data collection. The findings of the paper reveals that Nigerian.
Razmerita, Liana; Kirchner, Kathrin
(including challenges) that influence the students’ overall satisfaction with collaboration? Does the usage of e-collaboration tools and social media usage influence collaboration satisfaction? The findings of the study are summarized in a model that point towards the main factors influencing student overall...
Madsen, Vibeke Thøis
This study explored how coworkers use internal social media (ISM) to contribute to the construction of organizational identity. The study analyzed 3 months of interactions among coworkers at a large Danish bank on ISM. In addition, 17 coworkers were interviewed to provide additional understanding...
Bender, T. Gregory
Thanks to the proliferation of handheld devices and social media such as Facebook and Twitter, people can share information instantly and succinctly. The December 8, 2011, shooting on the Virginia Tech campus underscores how important it is for information to go out quickly but accurately to help school administrators effectively manage a crisis.…
Baggot, James; Vino, Faith
This secondary course of study teaches the student to investigate and analyze the impact of mass communication on contemporary society. Media affects the individual and society politically, socially, and economically. Knowledge and understanding of the operation, impact, history and development of radio, television, newspapers, magazines, and…
Faulds, David J.; Mangold, W. Glynn
This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature, the paper provides educators with a framework for developing similar courses. The course was developed using a sound instructional design model, the…
Alon, Ilan; Herath, Ruwanthi Kumari
The purpose of this study is to evaluate the outcomes of an experiential learning technique coupled with social media in an international marketing course. It was conducted among 155 students placed in groups that were assigned to develop a YouTube video for use as a country branding marketing tool. Measured evaluations of the students'…
Alarcon-del-Amo, M.d.C.; Lorenzo-Romero, C.; Constantinides, Efthymios; Eldon, Y.L.; Loh, S.; Evans, C.; Lorenzi, F.
The chapter explores the factors influencing the adoption process and the degree of engagement of the social media as part of the online marketing strategy by Spanish retailers. A retail industry survey identifies four different segments of retailers depending on the level of implementation of
Narrowing the focus of existing research on academics' and historians' use of digital technologies and social media, this paper considers historians of education and their use of online platforms. It combines a small-scale survey of the self-reflections of historians of education together with personal reflections gained from building the social…
Williamson, Ronald; Johnston, J. Howard
Social media has exploded onto American culture--including our schools--giving educators a unique opportunity to shape this phenomenon into a powerful tool for improving educational leadership practices. With real-world examples and practical tips, this essential guide shows school leaders how to address both the potential benefits and common…
Cornelisse, Sarah; Hyde, Jeffrey; Raines, Christopher; Kelley, Kathleen; Ollendyke, Dana; Remcheck, James
The widespread availability of and access to the Internet have led to the development of new forms of communication. Collectively termed "social media," these new communication tools have created vast opportunities for Extension professionals in how they perform their work and how businesses interact with consumers. This article outlines currently…
It has become common practice for brands to seek endorsements from other parties, such as celebrities or experts. With the emergence of social media, brands’ portfolio of endorsers has been extended to the consumer. For instance, consumers engage into positive electronic word of mouth about their
Cui, Xiaohui [Wuhan Univ., Wuhan (China); Yang, Nanhai [Wuhan Univ., Wuhan (China); Wang, Zhibo [Wuhan Univ., Wuhan (China); East China Institute of Technology, Nanchang (China); Hu, Cheng [Wuhan Univ., Wuhan (China); Zhu, Weiping [Wuhan Univ., Wuhan (China); Li, Hanjie [Wuhan Univ., Wuhan (China); Ji, Yujie [Wuhan Univ., Wuhan (China); Liu, Cheng [Oak Ridge National Lab. (ORNL), Oak Ridge, TN (United States)
Here, it is reported that there are hundreds of thou- sands of deaths caused by seasonal flu all around the world every year. More other diseases such as chickenpox, malaria, etc. are also serious threats to people’s physical and mental health. There are 250,000–500,000 deaths every year around the world. Therefore proper techniques for disease surveillance are highly demanded. Recently, social media analysis is regarded as an efficient way to achieve this goal, which is feasible since growing number of people have been posting their health information on social media such as blogs, personal websites, etc. Previous work on social media analysis mainly focused on English materials but hardly considered Chinese materials, which hinders the application of such technique to Chinese peo- ple. In this paper, we proposed a new method of Chinese social media analysis for disease surveillance. More specifically, we compared different kinds of methods in the process of classification and then proposed a new way to process Chinese text data. The Chinese Sina micro-blog data collected from September to December 2013 are used to validate the effectiveness of the proposed method. The results show that a high classification precision of 87.49 % in average has been obtained. Comparing with the data from the authority, Chinese National Influenza Center, we can predict the outbreak time of flu 5 days earlier.
The aim of this article is to improve understanding of self-effects in social media, and to compare self-effects with reception effects. Self-effects are the effects of messages the cognitions, emotions, attitudes, and behaviors of the message creators/senders themselves. A total of 4 theories have
Zhuravleva, Anastasia; de Bot, Kees; Hilton, Nanna Haug
Investigations of language use in multilingual regions are traditionally done through the usage of retrospective questionnaires, either distributed on paper, or digitally. The aim of the present study was to test a new method of measuring language choice and use: by using social media to contact individuals several times a day and ask them what…
Wang, Cancan; Medaglia, Rony
-government project on open data, organized by Shanghai Municipality, local businesses, universities, and NGOs, using an external social media platform, WeChat. Adopting the theoretical lens of temporary organization, the paper identifies the key aspects of change emerged in the organizing practices...
Gin, Kevin J.; Martínez-Alemán, Ana M.; Rowan-Kenyon, Heather T.; Hottell, Derek
Using a phenomenological approach, rooted in critical theory's desire to challenge systemic structures of inequality, we explored the impact of racialized hate encountered on social media by students of color at a predominately White institution. The encounters of racialized hostility manifested as anti-Black sentiments and produced racial battle…
Danielle van Wallinga
Full text via link. Via social media strijden overheidsorganisaties om de gunst van de burger. Twitter, Facebook, Linkedin, Youtube: geen middel wordt geschuwd om zoveel mogelijk burgers te bereiken, inspireren en te betrekken. De overheid beseft zich steeds meer dat om ‘future-proof’ te zijn en in
Social media platforms have become essential tools for the promotion of social interactions among youths. Platforms such as facebook, Whatsapp, 2go, and Twitter have several benefits but misuse of the platforms could be a source of danger. This paper therefore, highlights the nature of social media, uses of social media ...
Kim, Kyung-Sun; Sin, Sei-Ching Joanna; Yoo-Lee, Eun Young
Social media have become increasingly popular among different user groups. Although used for social purposes, some social media platforms (such as Wikipedia) have been emerging as important information sources. Focusing on undergraduate students, a survey was conducted to investigate the following: (1) which social media platforms are used as…
This dissertation has two components: social media fundraising and e-commerce. The first component of social media fundraising discusses social media users' charitable content generation in essay 1 and charitable giving in essay 2. In essay 1, we examine how reciprocity of followees affects social influence on users' charitable content generation.…
Social media is a phenomenon that has changed the way information is passed across societies and around the world. The rapid spread of blogs, social...discourse and therefore is changing the conditions in which the US Military operates. The speed with which information can be shared using social media has...increased dramatically. The traditional roles of the media have changed with the ubiquitous nature of the new media. Finally, social media allows
Evans, W Douglas
Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marketers have begun to make extensive use of the same techniques and strategies used by commercial marketers to promote healthful behaviors and to counter some of the negative effects of conventional media marketing to children and adolescents. Evans points out that social marketing campaigns have been effective in helping to prevent and control tobacco use, increase physical activity, improve nutrition, and promote condom use, as well as other positive health behaviors. He reviews the evidence from a number of major recent campaigns and programming in the United States and overseas and describes the evaluation and research methods used to determine their effectiveness. He begins his review of the field of social marketing by describing how it uses many of the strategies practiced so successfully in commercial marketing. He notes the recent development of public health brands and the use of branding as a health promotion strategy. He then goes on to show how social marketing can promote healthful behavior, how it can counter media messages about unhealthful behavior, and how it can encourage discussions between parents and children. Evans concludes by noting some potential future applications to promote healthful media use by children and adolescents and to mitigate the effects of exposure to commercial marketing. These include adapting lessons learned from previous successful campaigns, such as delivering branded messages that promote healthful alternative behaviors. Evans also outlines a message strategy to promote "smart media use" to parents, children, and adolescents and
Notten, N.J.W.R.; Kraaykamp, G.L.M.
In this study we analysed the effects of parental social background and family composition on various types of parental media socialization. We employed the Family Survey Dutch Population 1998, 2000 and 2003 (N = 2608), and analysed respondents' reports of socialization practices in their parental
Notten, N.; Kraaykamp, G.
In this study we analysed the effects of parental social background and family composition on various types of parental media socialization. We employed the Family Survey Dutch Population 1998, 2000 and 2003 (N = 2608), and analysed respondents’ reports of socialization practices in their parental
Kaletka, Christoph; Pelka, Bastian; Kappler, Karolin Eva; Riuz de Querol, Richard
Inspired by recent critical social and economic developments – and their most visible eruptions in the Arab world, Spain and Greece – which demonstrate that there is a relatively low barrier of entrance for individuals and groups to adopt social media for virtually any shared purpose, objective or cause, a “manifesto” has been written by a group of transdisciplinary researchers, activists and practitioners from the fields of ICT and social movements. It promotes the possibil...
Gil de Zúñiga, Homero; Diehl, Trevor; Huber, Brigitte; Liu, James
This study examines the relationship between peoples' personality traits and social media uses with data from 20 societies (N = 21,314). A measure of the "Big Five" personality traits is tested on key social media dimensions: frequency of use, social interaction, and news consumption. Across diverse societies, findings suggest that while extraversion, agreeableness, and conscientiousness are all positive predictors of different types of social media use, emotional stability and openness are negatively related to them.
Albu, Oana Brindusa; Etter, Michael
This study explores how mashups (disconnected and mutable interactions from multiple locales to merge into communicative events) and social media (SM) exhibit interdependent agency across technologies, spaces and times. This study draws on communication constitutes organization (CCO), affordances...
Full Text Available The classical promotional media, especially the television, have been often criticized for the contradictory effects that they have on the consumers. Compared to those, the Internet and social networks that support them represent an interactive environment, because consumers have more time and space to evaluate the products compared with the traditional seconds or tens of seconds of the TV spots or the few printed lines in newspapers. The promotion on the web and social media have an important role in consumers' informing, by providing the data they need for the purchasing decision, by providing feedback from others etc. For example, in the discussion groups and social networking sites, such products/services and software news are discussed and carefully evaluated by a permanent feedback from users, their responses being made posted on the internet.
This paper explores the introduction of Enterprise Social Media into organizational practices. The investigation draws on Foucault’s perspective of dispositif analysis as an approach to analyzing and understanding the influence of technology on organizations. The dispositif analysis is pursued...... through the illustration of an organization implementing an enterprise social media technology for the practice of knowledge management. In the analysis two dispositifs are considered, a dispositif of hierarchy and a dispositif of network. A discussion is carried on the dispositif analysis as a method...... including opportunities and limitations. It is argued that allowing for the analysis of historically formed dispositifs can add to our way of understanding the influences of technology on the social order of organizations....
Moreno, Megan A; Waite, Alan; Pumper, Megan; Colburn, Trina; Holm, Matt; Mendoza, Jason
Recruiting adolescent participants for research is challenging. The purpose of this study was to compare traditional in-person recruitment methods to social media recruitment. We recruited adolescents aged 14-18 years for a pilot physical activity intervention study, including a wearable physical activity tracking device and a Facebook group. Participants were recruited (a) in person from a local high school and an adolescent medicine clinic and (b) through social media, including Facebook targeted ads, sponsored tweets on Twitter, and a blog post. Data collected included total exposure (i.e., reach), engagement (i.e., interaction), and effectiveness. Effectiveness included screening and enrollment for each recruitment method, as well as time and resources spent on each recruitment method. In-person recruitment reached a total of 297 potential participants of which 37 enrolled in the study. Social media recruitment reached a total of 34,272 potential participants of which 8 enrolled in the study. Social media recruitment methods utilized an average of 1.6 hours of staff time and cost an average of $40.99 per participant enrolled, while in-person recruitment methods utilized an average of 0.75 hours of staff time and cost an average of $19.09 per participant enrolled. Social media recruitment reached more potential participants, but the cost per participant enrolled was higher compared to traditional methods. Studies need to consider benefits and downsides of traditional and social media recruitment methods based on study goals and population.
Korda, Holly; Itani, Zena
Rapid and innovative advances in participative Internet communications, referred to as "social media," offer opportunities for modifying health behavior. Social media let users choose to be either anonymous or identified. People of all demographics are adopting these technologies whether on their computers or through mobile devices, and they are increasingly using these social media for health-related issues. Although social media have considerable potential as tools for health promotion and education, these media, like traditional health promotion media, require careful application and may not always achieve their desired outcomes. This article summarizes current evidence and understanding of using social media for health promotion. More important, it discusses the need for evaluating the effectiveness of various forms of social media and incorporating outcomes research and theory in the design of health promotion programs for social media.
Political communication on social media is the topic of this dissertation. The Internet and social media platforms have provided participants in the public sphere with new ways to connect, communicate and distribute information. This study examines how and why the three main actor groups within political communication – political actors, media actors and citizens – connect and interact on social media during the electoral process in Norway in 2013. This hybrid media landscape is characterized...
Extension educators, staff, and specialists are finding that social media tools such as Facebook, Twitter, YouTube, and blogs are powerful ways to disseminate educational content, announce events, and promote Extension services. The challenge to using all of these various tools is the lack of time. Tools such as IFTTT (If This, Then That) can help…
Full Text Available An iconic photograph of Ieshia Evans’ arrest at a Black Lives Matter protest went viral on Twitter. Twitter users’ textual and visual responses to it appear to show recurring patterns in the ways users interpret photographs. Aby Warburg recognized a similar process in the history of art, referring to the afterlife of images. Evaluating these responses with an updated form of iconography sheds light upon this tangled afterlife across multiple media. Users’ response patterns suggest new ways to develop iconological interpretations, offering clues to a systematic use of iconography as a methodology for social media research.
Medaglia, Rony; Zhu, Demi
Governments' increasing presence on social media enables a wide range of new modes of interaction that go beyond government information and service provision to include the key social media capability of user-to-user interactions. These interactions can either contribute to deliberative practices......-managed social media accounts. Drawing on a survey of 417 users of the Chinese social media platform Weibo, our findings show that interactions on social media are mostly non-dialogical and non-creative in nature, and characterised by homophily and polarisation, even though users perceive their interactions...... as deliberative. Moreover, interactions on government-managed social media are less deliberative than on other platforms. Our findings contribute to research on government social media from the user side, and to practice of government social media management aimed at citizen engagement....
Agerdal-Hjermind, Annette; Kampf, Constance Elizabeth
.E. (2015). Social media and leadership communication: The use of social media by corporate leaders for effective internal communication, International Journal of Arts & Sciences, 8(01), 513–529. Parry, E., & Solidoro, A. (2013). Social Media as a Mechanism for Engagement?, in: Social Media in Human......Being a leader in an ever more transparent world requires more openness and presence in dealing with questions from the public by using highly visible platforms such as social media. However, recent research on social media and leadership communication is scarce and mainly focuses on an internal...... perspective (Lee, 2015) and leaders’ technology acceptance level (Parry & Solidoro, 2013; Sedej & Justinek, 2013), not focusing on employees and leaders as users of social media outside the internal communication context. We argue for expanding the understanding of communicative leadership on social media...
Media literacy is an important part of socialization and with media use becoming ever more essential in modern society, research on parental media socialization is vital. This study proposes the intergenerational transmission of parent’s media competencies, as a specific kind of cultural
Alcaraz Mateos, Eduardo; Guerra Pastrián, Laura; Pijuan Andújar, Lara; López Solache, Laura; Zucchiatti, Adriana; García Ángel, Rubén; Prieto Cuadra, Juan Daniel; Labiano Miravalles, Tania; Carvalho, Rita; Gardner, Jerad M; Terrádez, Cristina; de Álava, Enrique
Pathology is a speciality that is often poorly understood, not only by the general public, but also by clinicians. However, the recent widespread use of social media provides an opportunity to increase the visibility and comprehension of our profession. A working group was formed to carry out this task. The members of the Spanish Society of Pathology were contacted through its Communication and Social Projection Subcommittee to engage in the campaign #IWantYouForSEAP, to form a network on Twitter. The recruitment period was one month (August, 2016). The resulting project, developed during the XXVIII Congress of the SEAP-IAP, was registered using the analytical tools Symplur and Tweet Binder. 32 applications (29 pathologists, 2 histotechnicians, 1 administrative personnel) were received from all over Spain, including participants from 14 of the 17 Autonomous Regions, from 22 cities and 25 medical centres. The activity in relation to the hashtag #SEAP2017V used in the congress included 685 participants with 6704 tweets and 8,837,435 impressions. 28 of the 32 recruited by the #IWantYouForSEAP campaign participated, contributing with 2410 tweets, and generating 2,090,423 impressions (36% and 24% of the total, respectively). It is possible to promote and motivate teamwork within our discipline through social media networks. This preliminary experience of the use of social media networks in our scientific community has had encouraging results which have raised high expectations among participants. An appropriate use of social media networks could help to narrow the gap between pathologists and society. Copyright © 2017 Sociedad Española de Anatomía Patológica. Publicado por Elsevier España, S.L.U. All rights reserved.
McCarthy, Rose; Choucri, Lesley; Ormandy, Paula; Brettle, Alison
Continuity models of midwifery care improve women's experiences of care and clinical outcomes, but organisationally driven working practices do not facilitate a continuity model and the midwifery care received by most women is fragmented (Sandall et al., 2016, NHS England, 2016). Little is known about the potential for continuity of midwifery care to be achieved using an electronic platform. This paper examines the experiences of women accessing known midwives through a social media platform and their experiences and perception of continuity of care. The study forms part of a larger research project aiming to increase understanding about online social learning within professionally moderated social media based communities. This paper reports specifically the concept of midwifery continuity within the online communities. Two secret Facebook groups consisting of 31 mothers and 4 midwife moderators were created (17 mothers & 2 midwives / 14 mothers & 2 midwives). Primary data included 8 online and face to face focus groups, conducted at approximately 10 week intervals, and 28 individual one to one interviews with members of the online community within six weeks of giving birth. A thematic analysis using a priori themes was undertaken. This involved coding data which evidenced relational, informational and management continuity across the entire dataset (28 interviews and 8 focus groups). The analysis was undertaken broadly following the six stages described by Braun and Clarke (2006). Relational and informational continuity were identified across the data. Relational continuity was evident for both the participants and the midwife moderators; informational continuity was described by the participants. Management continuity was not identified. Continuity through social media use was valued by both the mothers and the midwives. Information and relational continuity needs of women can be met using professionally moderated, social media based groups. They may
Uusiautti, Satu; Määttä, Kaarina
The ways we represent our relationships, notice our partners, and let the social media interfere in our romantic relationships have aroused researchers' interest. In this research, the purpose was to analyze, how people who use social media actively perceive the connection between social media and romantic relationships. The research questions set for this study were: (1) What are the rules of self-disclosure that support romantic relationships in social media?; (2) What kinds of benefits do ...
Social media is an emerging phenomenon in business marketing and public relations (PR). Even though the speed of adaptability of social media as a marketing and PR tool by businesses is relatively low the trend is constantly growing. Tech savvy marketers are incorporating social media in their marketing strategies to connect with their customers and prospects. Social media can be utilized to perform different tasks of marketing and communication such as marketing intelligence, sentiment resea...
Stoll, Jennifer; Quartarone, Richard; Torres-Urquidy, Miguel
Objective Recent scholarship has focused on using social media (e.g., Twitter, Facebook) as a secondary data stream for disease event detection. However, reported implementations such as (4) underscore where the real value may lie in using social media for surveillance. We provide a framework to illuminate uses of social media beyond passive observation, and towards improving active responses to public health threats. Introduction User-generated content enabled by social media tools provide a...
Tham, Min-En Aaron
The aim of this research is to investigate the influence of social media in destination choice. The evolution of social media within tourism has provided further impetus towards destination information search and image formation. To this end, existing studies have presented the influence of social media at destination micro-levels, such as accommodation and restaurants. At a macro-level, some studies have investigated the influence of social media on a destination. However, current scope is l...
BUI, Thiem Hai
There has been a notable rise of social media in Vietnam’s politics in recent years. The use of social media in generating and exchanging content for public consumption has become increasingly complex and sophisticated. The development of social media has led to the public being better informed about key political and economic issues of public concern. Social media is also playing a visible role in the competition among political factions. Increased exposure and public scrutiny has had a grea...
Pradipta, Nada; Purwanegara, Mustika Sufiati
Nowadays, social media is grabbing more and more prominence as one of marketing tools for marketers around the world. Unfortunately, social media marketing initiative at Padma Resort Bali is still at early phase and that Padma's management still has no idea what social media marketing strategy will be appropriate for them to improve their business further.To analyze Padma's social media marketing initiative, internal and external analysis are conducted. The internal analysis is conducted thro...
Balan, Shilpa; Rege, Janhavi
Background: Information can now be rapidly exchanged due to social media. Due to its openness, Twitter has generated massive amounts of data. In this paper, we apply data mining and analytics to extract the usage patterns of social media by small businesses. Objectives: The aim of this paper is to describe with an example how data mining can be applied to social media. This paper further examines the impact of social media on small businesses. The Twitter posts related to small businesses are...
Abdul Talib Yurita Yakimin
Full Text Available The practices of social proof techniques to attract consumers to shop on social media have proliferated over time and been used extensively. The reviewed literature uncovers that social community recommendation, customers’ ratings and reviews, celebrity’s endorser and numbers of likes, affect consumers’ purchasing decisions. However, the effect of different types of social proof techniques on purchasing intention is unknown. This study empirically compares the effect of number of followers, celebrity endorser and social community recommendation on consumers’ purchasing intention. An experiment has been conducted and the results reveal that the consumers’ purchasing intention differs between groups. Further analysis discovers that the impact on consumers’ purchasing intention is different between high number of followers and low number of followers, and between having social community recommendation and not having social community recommendation. Though, the impact of these two techniques is equal wherein no technique is superior to other. In order to gain purchasing engagement and boost online sales, online businesses on social media are encouraged to use the power of social proof technique, either by increasing the number of followers or providing more social community recommendations.
This article explores potential roles of social media in community upliftment and empowement, based on a study of a non-profit NGO in a socially challenged suburb of Cape Town, South Africa. In particular, it focuses on the relation between online and offline behaviour, and how the use of social...... media can counteract negative influences in the community, e.g. drug abuse and gangsterism. Interviews with staff and participants reveal that social media use differ from what is reported in earlier research, in particular regarding how people connect, and relations between online and offline...... activities. These differences may arguably inform design for disruptive interaction to address negative influences, such as drugs and gangsterism, in socially challenged communities....
If you're interested in using social media as an investigative tool, Introduction to Social Media Investigation will show you how! Social networks and social media, like Facebook, Twitter, and Foursquare, are some of the most popular services on the Web, with hundreds of millions of users. The public information that people share on these sites can be valuable for anyone interested in investigating people of interest through open, public sources. Social media as an investigative device is in its infancy and not well understood. This book presents an overview of social media and discusses s
Brinkhuis, D.; Peart, L.
Scientific discourse generally takes place in appropriate journals, using the language and conventions of science. That's fine, as long as the discourse remains in scientific circles. It is only outside those circles that the rules and techniques of engaging social media tools gain importance. A young generation of scientists are eager to share their experiences by using social media, but is this effective? And how can we better integrate all outreach & media channels to engage general audiences? How can Facebook, Twitter, Skype and YouTube be used as synergy tools in scientific story telling? Case: during IODP Expedtion 342 (June-July 2012) onboard the scientific drillship JOIDES Resolution an onboard educator and videographer worked non-stop fort two months on an integrated outreach plan that tried and tested the limits of all social media tools available to interact with an international public while at sea. The results are spectacular!
The opportunities social media provide for agential expressions of subjectivity and experiential learning, relative to social media's role in reproducing digital-era capitalism, are the subject of keen debate. There is now a burgeoning academic literature which suggests that social media users are, to a greater or lesser degree, alienated by…
Smits, M.T.; Mogos, S.; van Hillegersberg, J.; van Heck, E.; Connolly, R.
Social media are gaining popularity and are increasingly used in regular operations of many companies, including start-ups, small, medium-sized, and large organizations. The purpose of this research is to explore the impact of social media and to analyze to what extent social media have impact on
Chromey, Kelli J.; Duchsherer, Amy; Pruett, Jennifer; Vareberg, Kyle
The purpose of this research is to identify the students' perceptions of social media use in a classroom setting. Knowing students' perceptions of social media can help the instructor build a course that both student and teacher can find effective. Using focus groups this study found a model to determine if social media is an appropriate or…
This paper examines the relationship between Social Media use and its educational and social impact on the undergraduate students of Ahmadu Bello University Zaria. It explores both the negative and positive dimensions of Social Media within the larger framework of New Media and higher education. The research draws ...
Rosenberg, Joshua M.; Terry, Colin A.; Bell, John; Hiltz, Virginia; Russo, Tracy E.
Social media provides a promising platform for members of informal and formal educational communities to build community, collaborate, and support institutional goals such as student recruitment. Despite burgeoning research on the educational uses of social media, we are not aware of any to guide graduate program social media use. In order to…
Gharis, Lauri W.; Bardon, Robert E.; Evans, Jennifer L.; Hubbard, William G.; Taylor, Eric
With increasing numbers of the public using social media applications, Extension professionals have the ability to apply these same tools to connect with their clients. This article demonstrates how a social media toolset can be employed by Extension professionals by identifying how Extension professionals are currently using social media,…
Given that students are enthusiastic about social media or even have expertise in some social media tools, the author decided to design a class project in her Writing for Careers (Business Communication) class that integrates social media in terms of content and project management. This article intends to describe such a class project design as…
This paper investigates the adequacy of social media implementation in the context of secondary education in Pakistan and highlights the importance and necessity of social media in secondary education. This research has helped in understanding the pros and cons of social media implementation in classrooms and also facilitated in analyzing whether…
The research reported on in this article explores the use of social media for work-related or professional purposes. In particular, it focuses on the perceptions and use of social media by academics in the UK. The purpose of the research was to explore the potential social media has to facilitate the changing landscape of higher education and…
Kothari, Ammina; Hickerson, Andrea
Social media use has become essential for journalists. Although previous research has explored how journalists use social media, less is known about how journalism and mass communication programs incorporate social media in their coursework. Based on our survey of 323 students and 125 faculty in American universities, this study offers a…
Typhina, Eli; Bardon, Robert E.; Gharis, Laurie W.
Many Extension educators are still learning how to effectively integrate social media into their programs. By using the right social media platforms and mobile applications to create engaged, online communities, Extension educators can collaborate with clients to produce and to share information expanding and enhancing their social media and…
Within debates about student professionalism and how to develop it in higher education (HE), increasing focus has turned to students' uses of social media. While social media skills are promoted by some HE educators, most emphasis is still given to perceived hazards and abuses of social media in practice. These are typically framed as a matter of…
Parrot, Teresa Valerio; Tipton, Stacia
Admissions officers around the country are hearing consistent calls to enhance their social media presence. Whether the pressure is from administrators, influential alumni, or peers across institutions, social media are touted as the next big thing in admissions marketing. But are social media strategies truly "strategic," or are they merely…
Muñoz, Caroline Lego; Wood, Natalie T.
The purpose of this research is to examine how the topic of social media has been integrated and executed within academic institutions and marketing courses. An exploratory survey of marketing educators that taught social media in their course(s) was undertaken. The survey addressed how social media was embedded within an institute's curriculum,…
The study revealed that few of the social media identified are rarely relevant to library service delivery. Reference services, current awareness services, and library news postings were the types of library services that social media are applied. Results also indicated that there were benefits derived from using social media in ...
Bacile, Todd J.
This paper discusses a newly developed class project to aid students in their social media knowledge and experience. "The Klout Challenge" uses a social media influence metric from Klout.com to assess students' level of engagement with others through social media sites. This project produces multiple benefits for students. Students…
Nakagawa, Kathy; Arzubiaga, Angela E.
This article explores ways in which race pedagogy interrogates social media as a significant influence on racism and source for race understandings. Social media serves as a context in which to learn about, challenge, and address issues of race. We discuss how social media may be used to promote racial literacy and question and resist racism,…
Tezci, Erdogan; Içen, Mustafa
Social media which is an important product of Computer and Internet Technologies has a growing usage level day by day. Increasing social media usage level gives opportunity for new software developments and making investments in this area. From this aspect, therefore, social media has not only economic function but also make persons participate in…
Joan Rita O'Brien
The present paper envisages to understand the concept of social media in sociological context. It introduces the meaning and types of social media as well as brings about some clarity with regard to the grey area of whether somethings could be categorized as social media or not. Although social media is a relatively new concept, with its presence being felt in every sphere of our lives, its inter-relation with society can somehow be traced through the theories and writings of social psycholo...
Joan Rita O'Brien
The present paper envisages to understand the concept of social media in sociological context. It introduces the meaning and types of social media as well as brings about some clarity with regard to the grey area of whether some things could be categorized as social media or not. Although social media is a relatively new concept, with its presence being felt in every sphere of our lives, its inter-relation with society can somehow be traced through the theories and writings of social psychol...
Teixeira da Silva Jaime A.
Full Text Available ResearchGate (RG is one of the most popular academic social media platforms currently available to scientists. Allowing scientists, researchers and academics (SRAs to network through the creation of a free account. RG provides a virtually unlimited ability for SRAs to share research, contact each other through an integrated platform and share ideas. In recent times, projects have been increasing in scope and visibility, fortifying the RG network status. This paper examines some of the project-related features at RG and points out, within a wider examination of RG and other SRA-oriented academic social media platforms, the existing benefits and risks. The results of this work will allow SRAs to manage and invest their time in a better way.
This collection of contributed chapters demonstrates a wide range of applications within two overlapping research domains: social media analysis and social network analysis. Various methodologies were utilized in the twelve individual chapters including static, dynamic and real-time approaches to graph, textual and multimedia data analysis. The topics apply to reputation computation, emotion detection, topic evolution, rumor propagation, evaluation of textual opinions, friend ranking, analysis of public transportation networks, diffusion in dynamic networks, analysis of contributors to commun
Fossen Beth L.; Schweidel David A.
Social TV is the simultaneous consumption of television alongside social media chatter about the programming. This topic is highly relevant for marketers. Usually it is considered as a bad thing for TV advertisers. While there can be distraction from the ads, marketers can also benefit from positive effects. Consumers’ multiscreen activities can be used to attract more viewers, to leverage TV campaigns and to increase sales. This chatter creates free exposure for the brand online, extends the...
Approaching the new media literacies as social practices through the lens of Participatory Culture Framework, the present study adapted new media literacies to online social networks and examined the social media literacy practices of international graduate students (IGSs). The data was collected through an online survey of 90 IGSs,…
Marquardt, James; Farnadi, Golnoosh; Vasudevan, Gayathri; Moens, Marie-Francine; Davalos, Sergio; Teredesai, Ankur; De Cock, Martine
This paper describes the submission of the University of Washington's Center for Data Science to the PAN 2014 author profiling task. We examine the predictive quality in terms of age and gender of several sets of features extracted from various genres of online social media. Through comparison, we establish a feature set which maximizes accuracy of gender and age prediction across all genres examined. We report accuracies obtained by two approaches to the multi-label classification problem of...
2009), recent scholars (Bimber, Flanagin, and Stohl 2012; Gerbaudo 2013; Faris 2013) refute these conclusions. They argue that a loose structure and...protests, Twitter to coordinate, and YouTube to tell the world” (Callen 2012, 11). David Faris agrees with Weyland that “We are all Khaled Said” and...Egyptian revolution itself” ( Faris 2013, 22). In addition, Joseph Bock points out in The Technology 25 of Nonviolence: Social Media and Violence
Rantapelkonen Ahlberg, Jaana
Rantapelkonen Ahlberg, Jaana. 2010. Social Media Marketing. Case: Comparison of Social Media Marketing Approaches of B2C Companies for Company X. Master’s Thesis. Kemi-Tornio University of Applied Sciences. Business and Culture. Pages 42 (74). The objective of this thesis is to provide insights on how Company X can use Social Media as a marketing and branding tool in consumer marketing in the Swedish market. More specifically, this study attempts to define what kinds of social media are u...
Yi Luo; Hua Jiang
With the advent and increasing popularity of new communication technologies, social media tools have been widely used in corporate organization-public communication. The extant literature on social media use in public relations practice has largely centered on the ways social media tools have transformed the practice of public relations in the United States. Limited studies have examined the role of social media in China. The present study represents one of the first to investigate the measur...
St-Laurent-Gagnon, Thérèse; Coughlin, Kevin W
The use of blogs, Facebook and similar social networking sites is rapidly expanding and, when compared with e-mail, may be having a significantly different impact on the traditional doctor-patient relationship. Characteristics specific to these online platforms have major implications for professional relationships, including the 'Facebook effect' (the relative permanence of postings) and the 'online disinhibition effect'. The present practice point illustrates relevant ethical considerations and provides guidance to paediatricians and others concerning the prudent professional and personal use of social networking media.
Alexandra E. RUSĂNEANU
Full Text Available One of the most difficult challenges for small businesses is to decide which strategy to use for marketing or advertising to generate as much profit using the limited resources available. This study aims to identify ways to promote online using social platforms. With the advent of social media, marketing has undergone radical changes in the way to promote and attract customers. With this technology small and medium companies can identify categories of customers they want to reach much easier. They can also control the content provided and can focus each type of content to the targeted customer category.
The purpose of this article is to show and discuss how corporate social media usage is driven by people, not technology, and how the creation of a culture of participation on the part of a company, in this case the Danish shipping company, Maersk Line, requires a systematic, user-driven listen......-and-learn strategy with a clear selection of purpose and social platform according to audience and topics. This effort needs to be continuously dedicated and aligned, focusing on which relationships the company wants to form....
Madsen, Vibeke Thøis; Verhoeven, Joost W.M.
Internal social media (ISM) or social intranets provide organizations with a communication arena in which coworkers can actively contribute to organizational communication. Coworkers are, however, far from impulsive and spontaneous when they communicate on ISM. A case study in a Danish bank found...... only positive comments. Through these seven self-censorship strategies, coworkers retain the quality of communication on ISM and prevent conflict or relational damage. Future research should explore the self-regulation strategies underlying self-censorship in order to improve understanding...
Koolen, Marijn; Bogers, Toine; Jaap, Kamps
; potentially complex needs are obscured by the systems’ limitations. In this paper we study explicit information requests in social media, focusing on the rich area of social book search. We analyse a large set of annotated book requests from the LibraryThing discussion forums. We investigate 1......) the comprehensiveness of book requests on the forums, 2) what relevance aspects are expressed in real-world book search requests, and 3) how different types of search topics are related to types of users, human recommendations, and results returned by retrieval and recommender systems. We find that book search requests...
The AMA Council on Ethical and Judicial Affairs (CEJA) has initiated an important discussion on medical professionalism and the use of social media by issuing thoughtful and practical guidance for physicians and medical students. The implications of online activities for trust in the profession, as well as for trust between patient and doctor, however, will need further exploration as digital life expands and evolves.
Undergirded by situational analysis, Kohlberg's theory of moral development and unhu/ubuntu moral philosophy, this article interrogates the impact of this rapid growth of social media networks, as e-learning resources, on the moral development of adolescent pupils in Harare (Zimbabwe). Data were gathered through ...
Stewart, S; Sidebotham, M; Davis, D
This article reports on the 'Virtual International Day of the Midwife E-vent', an innovative initiative that uses social media to provide opportunities for learning and networking internationally. This e-vent was conceived of and initiated in 2009 by a small group of midwives with an interest in social media. The e-vent uses web conferencing software and schedules a presentation every hour for a 24-h period so as to reach midwives or other interested parties in all time zones of the globe. The authors draw on their experiences to describe the e-vent including the e-vent aims and organizing processes, and to report on participation trends over the 3-year period. The e-vent has seen significant growth over a 3-year period with participation increasing from an average of five participants per session to 50. The organizing committee has expanded to include an international team and they have extended the reach of the project by establishing a Facebook page. While the use of social media has its limitations, projects such as the International Day of the Midwife E-vent have real potential to increase access to educational materials and provide opportunities for international networking. © 2012 The Authors. International Nursing Review © 2012 International Council of Nurses.
Wondering what your lecturers are looking for in a blog post? Asking yourself how that's different from writing an essay (or a wiki page)? Unsure if Twitter really can be used to build your online profile as a researcher? If you want -- or need -- to integrate social media tools into your studies and research, this practical book is your one-stop shop. Megan Poore shares the secrets of how to harness the power of social media tools to improve your academic productivity. Inside, you'll find out how to: ...write a good blog post ...contribute to a wiki ...maximise your grades when creating an audio-visual presentation ...find and share the latest research via Twitter ...keep safe online. Featuring handy illustrations and exercises, as well as guidance on broader issues such as copyright, avoiding plagiarism, and cyberbullying, you'll find out all you need to successfully use social media to support your study and research. Megan Poore is Assistant Professor in Teacher Education at the University of Canberra.
Full Text Available Milan Kundera, in his classic The Unbearable Lightness of Being undertook a consideration of the ephemeral. So I use it as a springboard for a brief consideration of social media and what is fixed and what is passing about its meaning to us as a self-aware species. Paradoxically that application of the concept slips into a conceptual tesseract as we attempt to hold social media to mean yet another contrivance for fixing our life experiences and then realize that who we were yesterday is not necessarily who we are today nor who we will be tomorrow, nor how we will be remembered once we’re gone. To hold its meaning still is to enter a self-referential paradox where the meaning of the thing contradicts the nature of that which it represents and vice versa. All that to say that while it is impossible to confirm whether social media are simulation or simulacra, it is possible to orient their meaning, through how we use them and design them, toward our better natures. If we succeed, it will fix not individuals but our common humanity, which may be the one thing about us that has never been ephemeral.
Chareen L. Snelson
Full Text Available Social media technologies have attracted substantial attention among many types of users including researchers who have published studies for several years. This article presents an overview of trends in qualitative and mixed methods social media research literature published from 2007 through 2013. A collection of 229 qualitative studies were identified through a systematic literature review process. A subset of 55 of these articles report studies involving a combination of qualitative and quantitative methods. Articles were reviewed, analyzed, and coded through a qualitative content analysis approach. Overall trends are presented with respect to the entire collection of articles followed by an analysis of mixed methods research approaches identified in the subset of 55 studies. The most commonly used research approaches involved collecting data from people through interview, focus group, and survey methodologies. Content analysis was the second most commonly used approach whereby researchers use Facebook posts, Tweets (Twitter posts, YouTube videos, or other social media content as a data source. Many of the studies involving combinations of quantitative and qualitative data followed a design resembling Creswell and Plano Clark’s basic mixed methods typology (e.g., convergent parallel, explanatory sequential, and exploratory sequential.
Garven, Joseph J
Many dental practices today find themselves uncertain about the new social media universe, and in particular with how to relate to younger patients. The power of social networking is its immediate access to the word of mouth exchange of information, and the word of mouth avenue itself is recognized as the single most effective form of advertising. To tap into that phenomenon, begin by investing a small amount of time and effort to understand the basics of social networking. Sign up for Facebook and Twitter. First-hand experience interacting in a social network is the vital first step. The bottom line is simply this: To begin to understand this new arena of communication, you first have to join the conversation.
Full Text Available Social networks are becoming more and more widespread and they are literally conquering the World Wide Web. Facebook has managed to arrive even in poor and remote territories which apparently have nothing to do with our always on the move modern world. However, only on the African continent there are more than 100 million active Facebook users who represent 50% of the African population having access to Internet. Thus, it would be huge marketing mistake for businesses not to take into consideration this opportunity to get in touch with prospective customers (Neti, 2011. Social media is hot and has turned into a “must” for businesses looking for brand awareness. Therefore, the techniques used to attract customers by means of social networks have gained quite a high degree of sophistry (Neti, 2011. In an age in which the average internet user accesses his/her social network account at least fourteen times a day, companies cannot afford to be absent from this medium. The aim of the present paper is to present the concept and characteristics of social media and how it can be used in order to increase brand awareness.
Robinson, Jo; Rodrigues, Maria; Fisher, Steve; Bailey, Eleanor; Herrman, Helen
Suicide is a leading cause of death, particularly among young adults. The rapid growth of social media and its heavy use by young adults presents new challenges and opportunities for suicide prevention. Social media sites are commonly used for communicating about suicide-related behavior with others, which raises the possibility of using social media to help prevent suicide. However, the use of social media varies widely between different suicide prevention advocates. The role this type of intervention should play in a community's overall suicide prevention strategy remains a matter of debate. Explore the ways in which stakeholders use social media for suicide prevention and assess their views about the potential utility of social media as a suicide prevention tool. A 12-week stakeholder consultation that involved the online administration and completion of surveys by 10 individuals who conduct research about suicide and social media, 13 organizations that use social media for suicide prevention purposes, and 64 users of social media. Social media was seen as a useful means of delivering a range of suicide prevention activities. Respondents reported that the key benefits of social media were the opportunity to obtain emotional support from others, to express one's feelings, to talk to others with similar problems, and to provide help to others. The social media site believed to hold most potential for delivering suicide prevention activities was Facebook. There were concerns about potential risks of social media, but respondents felt the potential benefits outweighed the risks. Social media was recognized by different types of stakeholders as holding potential for delivering suicide prevention activities. More research is required to establish the efficacy and safety of potential social media-based interventions and ethical standards and protocols to ensure that such interventions are delivered safely need to be developed and implemented.
Vardanian, Andrew J; Kusnezov, Nicholas; Im, Daniel D; Lee, James C; Jarrahy, Reza
Social media platforms have revolutionized the way human beings communicate, yet there is little evidence describing how the plastic surgery community has adopted social media. In this article, the authors evaluate current trends in social media use by practicing plastic surgeons. An anonymous survey on the use of social media was distributed to members of the American Society of Plastic Surgeons. Prevalent patterns of social media implementation were elucidated. One-half of respondents were regular social media users. Reasons for using social media included the beliefs that incorporation of social media into medical practice is inevitable (56.7 percent), that they are an effective marketing tool (52.1 percent), and that they provide a forum for patient education (49 percent). Surgeons with a primarily aesthetic surgery practice were more likely to use social media. Most respondents (64.6 percent) stated that social media had no effect on their practice, whereas 33.8 percent reported a positive impact and 1.5 percent reported a negative impact. This study depicts current patterns of social media use by plastic surgeons, including motivations driving its implementation and impressions on its impact. Many feel that social media are an effective marketing tool that generates increased exposure and referrals. A small number of surgeons have experienced negative repercussions from social media involvement. Our study reveals the presence of a void. There is a definite interest among those surveyed in developing best practice standards and oversight to ensure ethical use of social media platforms throughout the plastic surgery community. Continuing discussion regarding these matters should be ongoing as our experience with social media in plastic surgery evolves.
Van de Belt, Tom H; Berben, Sivera A A; Samsom, Melvin; Engelen, Lucien J L P G; Schoonhoven, Lisette
Patients increasingly use social media to communicate. Their stories could support quality improvements in participatory health care and could support patient-centered care. Active use of social media by health care institutions could also speed up communication and information provision to patients and their families, thus increasing quality even more. Hospitals seem to be becoming aware of the benefits social media could offer. Data from the United States show that hospitals increasingly use social media, but it is unknown whether and how Western European hospitals use social media. To identify to what extent Western European hospitals use social media. In this longitudinal study, we explored the use of social media by hospitals in 12 Western European countries through an Internet search. We collected data for each country during the following three time periods: April to August 2009, August to December 2010, and April to July 2011. We included 873 hospitals from 12 Western European countries, of which 732 were general hospitals and 141 were university hospitals. The number of included hospitals per country ranged from 6 in Luxembourg to 347 in Germany. We found hospitals using social media in all countries. The use of social media increased significantly over time, especially for YouTube (n = 19, 2% to n = 172, 19.7%), LinkedIn (n =179, 20.5% to n = 278, 31.8%), and Facebook (n = 85, 10% to n = 585, 67.0%). Differences in social media usage between the included countries were significant. Social media awareness in Western European hospitals is growing, as well as its use. Social media usage differs significantly between countries. Except for the Netherlands and the United Kingdom, the group of hospitals that is using social media remains small. Usage of LinkedIn for recruitment shows the awareness of the potential of social media. Future research is needed to investigate how social media lead to improved health care.
Ingeborg van Dorth; Marjorie Louwsma; Erwin Kuipers; Klaas Jan Huizing
Dat studenten grootgebruikers zijn van social media wisten we al na ons onderzoek Wat studenten doen op social media. Maar hoe staat dat met docenten aan de hogeschool? Liggen er kansen voor educatieve instellingen om social media grootschalig(er) in het onderwijs in te zetten?
How does the massive use of social media in contemporary protests affect the character of activist communication? Moving away from the conceptualization of social media as tools, this research explores how activist social media communication is entangled with and shaped by heterogeneous
This study aimed to understand and describe the views of family members and direct support staff regarding the use of Facebook by persons with intellectual disability (ID) within the context of social capital. In-depth, semistructured interviews conducted with 16 family members and direct support staff of persons with ID who use Facebook revealed that most participants favored Facebook use by persons with ID for bonding and bridging social capital and for normalization. Most participants noted the empowering effect of online activity on persons with ID, yet some reported risks and usage difficulties. Although Facebook use enhances the well-being of persons with ID, findings highlighted the participants' need for formal guidelines regarding social media best-practices for people with ID.
Full Text Available The institutions we have come to call “media” have been involved for over a century in providing an infrastructure for social life and have invested in a quite particular and privileged way of re-presenting the world as “social.” The dialectic between “media” and “social” has become more urgent to understand in an era when media and information infrastructures have expanded, converged, and become embedded more deeply in the texture of everyday life, while at the same time the claims of “media” to be social have become explicit, indeed insistent. This article asks what it would mean to address this new social/media dialectic head on—as if the social mattered. The word “social” is our necessary term for thinking about the complex interdependencies out of which human life really is made and the claims to represent that interdependent reality made from particular positions of power. All forms of power have invested in certain representations of the social. This battle matters, and now “social media”—the infrastructures of web 2.0—are at the heart of that battle. The article seeks to offer a plausible agenda for a collaborative program of research to address this struggle over the definition of “the social.”
Abdullah, Annie; Chan, Calvin
Part 3: Adoption and Diffusion; International audience; This paper presents a study on the use of social media among teenagers in Brunei Darussalam. The aim is not merely to reveal the social media usage behavior of teenagers in Brunei Darussalam, but also to illustrate the benefits and challenges brought about by social media usage among youths in the social-cultural context of Brunei Darussalam and its national ideology of Malay Islam Monarchy. Four findings of social networking, romantic i...
BEKDEMİR, ÜNSAL; TAĞRİKULU, PINAR
Media tools change and transform according to the wants and needs of the society. A new concept has entered our lives as a result of these changes: social media. Popular social media tools such as Facebook, Twitter, Instagram, Wikipedia, Youtube, Whatsapp, Snapchat are used commonly, especially among young people. The effects of using social media tools are gathered under a wide range. The purpose of this study is to show the academic and social effects of using social media on university stu...
Bond, Bradley J
Social media have permeated the lives of adolescents and may be altering the way that teens engage with their favorite media celebrities and characters. This study surveyed 316 adolescents to examine the relationship between social media surveillance and the strength of adolescents' parasocial relationships (PSRs) with media personae they follow on social media. Results indicated a significant positive relationship between exposure to media personae on Twitter and strength of PSRs. Adolescents who had experienced social interactions with their favorite media personae on Twitter in the form of retweets or responses to tweets had stronger PSRs than adolescents who had no such interactions. The realism of the media personae did not moderate findings as expected. The findings suggest that Twitter provides intimate glimpses into the personal lives of media personae that increase audiences' feelings of connectedness to those celebrities and characters, an important finding given that teens are more likely to learn from media personae with whom they have PSRs.
Full Text Available This research aims to examine the influence of marketing mix carried out media performance social media portal on attitude towards a social marketing program,and its relationship with source credibility of the portal. This study was focused on "Generasi Berencana" Program (Generation with Plan Program, a program aimed at educating the youth on family planning The Research employed Structural Equations Modeling (SEM. Based on data from 150 respondents it can be concluded that in social marketing programs, source credibility, engagement, word of mouth have positive influence on the formation of behavior, but awareness of a program is not found to influence formation of behavior. This research also obtained findings that attitudes influence behavioral intention, but subjective norms is not positively influence the formation of behavioral intentions.
Betton, Victoria; Borschmann, Rohan; Docherty, Mary; Coleman, Stephen; Brown, Mark; Henderson, Claire
This editorial explores the implications of social media practices whereby people with mental health problems share their experiences in online public spaces and challenge mental health stigma. Social media enable individuals to bring personal experience into the public domain with the potential to affect public attitudes and mainstream media. We draw tentative conclusions regarding the use of social media by campaigning organisations. © The Royal College of Psychiatrists 2015.
The study recommends that government and policy makers should set up machinery that will encourage and supervise social media network service providers to monitor the adequacy of content generated and shared on their social media networking sites. Key Words: Social Media, Real-Life Social Relationships, Social ...
Juhlin, Jonas A.; Richardson, John
Social media has become a dominating feature in modern life. Platforms like Facebook, Twitter, and Google have users all over the world. People from all walks of life use social media. For the intelligence services, social media is an element that cannot be ignored. It holds immense amount of information, and the potential to extract useful intelligence cannot be ignored. Social media has been around for sufficient time that most intelligence services recognize the fact that social media needs some form of attention. However, for the intelligence collector and analyst several aspects must be uncovered in order to fully exploit social media for intelligence purposes. This paper will present Project Avatar, an experiment in obtaining effective intelligence from social media sources, and several emerging analytic techniques to expand the intelligence gathered from these sources.
Juhlin, Jonas Alastair
Social media has become a dominating feature in modern life. Platforms like Facebook, Twitter, and Google have users all over the world. People from all walks of life use social media. For the intelligence services, social media is an element that cannot be ignored. It holds immense amount...... of information, and the potential to extract useful intelligence cannot be ignored. Social media has been around for sufficient time that most intelligence services recognize the fact that social media needs some form of attention. However, for the intelligence collector and analyst several aspects must...... be uncovered in order to fully exploit social media for intelligence purposes. This paper will present Project Avatar, an experiment in obtaining effective intelligence from social media sources, and several emerging analytic techniques to expand the intelligence gathered from these sources....
Richert, Rebekah A; Robb, Michael B; Smith, Erin I
Television has become a nearly ubiquitous feature in children's cultural landscape. A review of the research into young children's learning from television indicates that the likelihood that children will learn from screen media is influenced by their developing social relationships with on-screen characters, as much as by their developing perception of the screen and their symbolic understanding and comprehension of information presented on screen. Considering the circumstances in which children under 6 years learn from screen media can inform teachers, parents, and researchers about the important nature of social interaction in early learning and development. The findings reviewed in this article suggest the social nature of learning, even learning from screen media. © 2011 The Authors. Child Development © 2011 Society for Research in Child Development, Inc.
Spencer-Cavaliere, Nancy; Kingsley, Bethan C.; Norris, Carmen
Despite recognition that social inclusion is a primary goal within the field of human services, people with disabilities continue to live lives of clienthood, marginalisation, and exclusion and human services staff struggle to make social inclusion a priority. The purpose of this study was to explore the perspectives of human services staff about…
Social media (SM) is a popular and ubiquitous communication method and as such offers scientists an opportunity to directly interface with the public, improve public perception of science and scientists, and combat the growing tide of scientific misunderstanding and misinformation. It's become increasingly critical for scientists to use their voice and influence to communicate science and address misinformation. More than 60% of US adults get news from SM (1) but studies find that scientists infrequently post about science (2), missing a rich opportunity to combat scientific disinformation. While it may seem like a futile exercise to educate over SM, even passive exposure to new information can change public perceptions and behavior (3). Additionally, scientists, especially early career scientists, have social networks populated largely by non-scientists (2), allowing them an opportunity to speak to an audience that already trusts and values their scientific judgment. Importantly, these networks are often ideologically and politically diverse (4). However, science communication isn't as simple as a presentation of facts, and effective science communication via SM requires both SM competence and science communication proficiency. Thus, a discussion of best practices for both topics would benefit the scientific community. The range of potential topics for discussion is broad and could include scientific storytelling, empathetic communication, crafting a message, using SM to "humanize science", tips and tricks for broad SM information dissemination and how to run an effective SM campaign. (1) Gottfried J, Shearer E. New use across social media platforms: Pew Research Center; 2016. Available from: http://www.journalism.org/2016/05/26/news-use-across-social-media-platforms-2016/. (2) McClain, Craig R., Practices and promises of Facebook for science outreach:Becoming a "Nerd of Trust". PLOS Biology 15(6). 2017; https://doi.org/10.1371/journal.pbio.2002020(3) Messing S
Cain, Jeff; Romanelli, Frank; Fox, Brent
To discuss opportunities and challenges for pharmacists' use of social media to affect health care. Not applicable. Evolutions in social media (e.g., Facebook, Twitter, YouTube) are beginning to alter the way society communicates. These new applications promote openness, user-generated content, social networking, and collaboration. The technologies, along with patient behaviors and desires, are stimulating a move toward more open and transparent access to health information. Although social media applications can reach large audiences, they offer message-tailoring capabilities that can effectively target specific populations. Another powerful aspect of social media is that they facilitate the organization of people and distribution of content-two necessary components of public health services. Although implementing health interventions via social media poses challenges, several examples exist that display the potential for pharmacists to use social media in health initiatives. Pharmacists have long played a role in educating patients on matters influencing health care. Social media offer several unique features that may be used to advance the role of pharmacy in health care initiatives. Public familiarity with social media, the economical nature of using social media, and the ability to disseminate information rapidly through social media make these new applications ideal for pharmacists wanting to provide innovative health care on both an individual and public level.
Galica, Victoria L; Vannucci, Anna; Flannery, Kaitlin M; Ohannessian, Christine McCauley
Social media use has become pervasive in the lives of emerging adults. Although social media may provide individuals with positive opportunities for communication and learning, social media sites also may provide an outlet for youth conduct problems, such as bullying, harassment, and intentional hostility and aggression toward others. Yet, the relationship between social media use and conduct problems remains unclear. This study investigated the association between conduct disorder (CD) symptoms before age 15 and social media use during emerging adulthood in a large, nationally representative sample. Concurrent associations between antisocial personality disorder (ASPD) symptoms and social media use in emerging adults also were examined. Data for this study were based on 567 emerging adults (50.2 percent female; M age = 20.0 years). Self-report questionnaires were completed online. Results suggested that more childhood CD symptoms were significantly associated with greater daily social media use during emerging adulthood, and that more daily social media use was significantly associated with current ASPD symptoms. Possible directional and cyclical explanations for these findings are explored. Given the pervasiveness of social media in the lives of emerging adults, these results underscore the importance of considering nuanced methods for using social media sites to encourage positive social interactions and to displace the promotion of conduct problems.
Panahi, Sirous; Watson, Jason; Partridge, Helen
Healthcare professionals' use of social media platforms, such as blogs, wikis, and social networking web sites has grown considerably in recent years. However, few studies have explored the perspectives and experiences of physicians in adopting social media in healthcare. This article aims to identify the potential benefits and challenges of adopting social media by physicians and demonstrates this by presenting findings from a survey conducted with physicians. A qualitative survey design was employed to achieve the research goal. Semi-structured interviews were conducted with 24 physicians from around the world who were active users of social media. The data were analyzed using the thematic analysis approach. The study revealed six main reasons and six major challenges for physicians adopting social media. The main reasons to join social media were as follows: staying connected with colleagues, reaching out and networking with the wider community, sharing knowledge, engaging in continued medical education, benchmarking, and branding. The main challenges of adopting social media by physicians were also as follows: maintaining confidentiality, lack of active participation, finding time, lack of trust, workplace acceptance and support, and information anarchy. By revealing the main benefits as well as the challenges of adopting social media by physicians, the study provides an opportunity for healthcare professionals to better understand the scope and impact of social media in healthcare, and assists them to adopt and harness social media effectively, and maximize the benefits for the specific needs of the clinical community. © The Author(s) 2014.
Leon Andretti Abdillah
Full Text Available Information technology (IT has been used widely in many aspects of our daily life. Social media as a leading application on the internet has changed many aspects of life become more globalized. This article discussed the use of social media to support learning activities for students in the faculty of computer science. The author used Facebook and WordPress as an alternative to electronic learning, those were: 1 online attendance tool, 2 media storage and dissemination of course materials, 3 and event scheduling for the lectures. Social media succeed to change the way of modern learning styles and environment. The results of this study are some learning activities such as (1 Preparation, (2 Weekly meeting activities, (3 Course Page, (4 Social Media as Online Attendance Tool, (5 Social Media as Learning Repository and Dissemination, and (6 Social Media as Online Event Scheduling. Change conventional learning model becomes visual and distanceless.
social network itself. Social media platforms can be used for social or recreational purposes, but, often, also to keep up with news...Kumamoto Aguilar reveals that their clever use of social media platforms increased voter turnout in their states, gave them a political edge, led to...campaign of the 1968 students ’ movement, the Zapatistas’ effective use of the Internet and new media made the difference in the Army’s response to
Borondo, J.; Morales, A.J.; Benito, R.M.; Losada, J.C.
Twitter is a social media platform where users can interact in three different ways: following, mentioning, or retweeting. Accordingly, one can define Twitter as a multilayer social network where each layer represents one of the three interaction mechanisms. First, we review the main findings of our previous work regarding two Twitter political conversations: the 2010 Venezuelan protest and the 2011 Spanish general elections. We found that the structure of the follower layer conditions the retweet layer, as having a low number of followers represents a constrain to effectively propagate information. The collapsed directed multiplex network does not present a rich-club ordering, as politicians presided large communities of regular users in the mention layer; while media accounts were the sources from which people retweeted information. However, when considering reciprocal interactions the rich-club ordering emerges, as elite accounts preferentially interacted among themselves and largely ignored the crowd. Finally, we explore the main relationships between the community structure of the three layers. At the follower level users cluster in large and dense communities holding various hubs, that break into smaller and more segregated ones in the mention and retweet layers. Hence, we argue that to fully understand Twitter we have to analyze it as a multilayer social network, evaluating the three types of interactions
Vickers, Richard; Field, James; Melakoski, Cai
In 2013 five universities from across Europe undertook an innovative project "Media Culture 2020", combining skills and forces to develop new practices that would face the challenge of the convergence of digital media, taking full advantage of social media and cloud-based technologies. The aim of the Media Culture 2020 project was to…
John P Schomberg
Full Text Available Foodborne illness is prevented by inspection and surveillance conducted by health departments across America. Appropriate restaurant behavior is enforced and monitored via public health inspections. However, surveillance coverage provided by state and local health departments is insufficient in preventing the rising number of foodborne illness outbreaks. To address this need for improved surveillance coverage we conducted a supplementary form of public health surveillance using social media data: Yelp.com restaurant reviews in the city of San Francisco. Yelp is a social media site where users post reviews and rate restaurants they have personally visited. Presence of keywords related to health code regulations and foodborne illness symptoms, number of restaurant reviews, number of Yelp stars, and restaurant price range were included in a model predicting a restaurant's likelihood of health code violation measured by the assigned San Francisco public health code rating. For a list of major health code violations see (S1 Table. We built the predictive model using 71,360 Yelp reviews of restaurants in the San Francisco Bay Area. The predictive model was able to predict health code violations in 78% of the restaurants receiving serious citations in our pilot study of 440 restaurants. Training and validation data sets each pulled data from 220 restaurants in San Francisco. Keyword analysis of free text within Yelp not only improved detection of high-risk restaurants, but it also served to identify specific risk factors related to health code violation. To further validate our model we applied the model generated in our pilot study to Yelp data from 1,542 restaurants in San Francisco. The model achieved 91% sensitivity 74% specificity, area under the receiver operator curve of 98%, and positive predictive value of 29% (given a substandard health code rating prevalence of 10%. When our model was applied to restaurant reviews in New York City we
Full Text Available Purpose of the article: The purpose of this paper was to explore which social media marketing metrics are most often used and are most important for marketing experts in Latvia and can be used to evaluate marketing campaign effectiveness. Methodology/methods: In order to achieve the aim of this paper several theoretical and practical research methods were used, such as theoretical literature analysis, surveying and grouping. First of all, theoretical research about social media metrics was conducted. Authors collected information about social media metric grouping methods and the most frequently mentioned social media metrics in the literature. The collected information was used as the foundation for the expert surveys. The expert surveys were used to collect information from Latvian marketing professionals to determine which social media metrics are used most often and which social media metrics are most important in Latvia. Scientific aim: The scientific aim of this paper was to identify if social media metrics importance varies depending on the consumer purchase decision stage. Findings: Information about the most important and most often used social media marketing metrics in Latvia was collected. A new social media grouping framework is proposed. Conclusions: The main conclusion is that the importance and the usage frequency of the social media metrics is changing depending of consumer purchase decisions stage the metric is used to evaluate.
Jenny H. Liu
Full Text Available Social media has been gaining prominence in public transit agencies in their communication strategies and daily management. This study aims to better understand recent trends in social media usage in public transit agencies, to examine which agencies use what kind of social media programs for what purposes, and how they measure their programs. A survey was conducted of the top transit agencies in the nation, and results are examined through descriptive statistical analysis, correlation analysis and regression modeling. We found that while most agencies still lack clearly-defined goals and performance metrics to guide their social media development, many are increasing their social media capacity with more structural components. Public transit service usage and the level of transit service provision are the most significant determinants of agencies’ social media programming and resource investments. In contrast, the measurement of social media usage and outcomes is more significantly related to city attributes and demographic characteristics. We anticipate an increase in the usage of social media to convey transit related stories and livability benefits, such as environmental sensitivity or safety improvements, as these programs expand. Public transit agencies’ commitment to measuring social media outcomes underscores the future research need to develop best practices for measuring the impacts and performance of social media communications and investments.
Fossen Beth L.
Full Text Available Social TV is the simultaneous consumption of television alongside social media chatter about the programming. This topic is highly relevant for marketers. Usually it is considered as a bad thing for TV advertisers. While there can be distraction from the ads, marketers can also benefit from positive effects. Consumers’ multiscreen activities can be used to attract more viewers, to leverage TV campaigns and to increase sales. This chatter creates free exposure for the brand online, extends the reach of television ad campaigns to the online space, and offers real-time feedback to advertisers on how their ads are being received. To take advantage of social TV, marketers need to develop a social media and ad design strategy for TV shows. Not every “social show” is good for them. Many programs receive a high volume of program-related chatter at the expense of advertiser-related word-of-mouth, but some programs generate high levels of online conversations that can also benefit their advertisers. Marketers are well served to identify those programs that are conducive to advertiser-related chatter. Also, specific ad designs can further encourage buzz.
Brookfield, Stephen D.
Instructors can incorporate social media and the immediacy and accessibility to information these offer in ways that support student learning, while simultaneously encouraging students to be critical of these same media systems and platforms.
Tobey, Lauren N; Manore, Melinda M
Social media can be a quick, low-cost, direct way for nutrition educators to broaden the scope of their targeted programs. The authors' viewpoint is that for social media to be effective, strategies for its use should follow "best practices" guidelines. This viewpoint suggests social media best practices based on experience gained from the Food Hero social marketing campaign. Understanding of how nutrition educators can take advantage of social media as a new mechanism for reaching their target audience is needed, including best practices for implementation, management, and evaluation. Copyright © 2014 Society for Nutrition Education and Behavior. Published by Elsevier Inc. All rights reserved.
Effing, Robin; Spil, Antonius A.M.
Social media is growing rapidly. Providing both risks and opportunities for organizations as it does. The social strategy cone is developed for evaluating social media strategies. This framework comprises of seven key elements of social media strategies as based on a systematic literature review and
Karpman, Hannah E.; Drisko, James
Although social media use has grown dramatically, program policies have not kept pace. Some programs now state that student social media activities have led to professional conduct reviews and may violate ethical standards. This article reviews current social media policies and conceptualizes their key elements. A review of current social media…
Richter, Jason P; Muhlestein, David B; Wilks, Chrisanne E A
When used effectively, social media benefits hospitals through increased revenue, employee recruitment, and increased customer satisfaction. Although 72% of adults who use the Internet engage in social media, little is known about its prevalence among hospitals and the ways in which hospitals use it. We examined hospital characteristics associated with social media use and how U.S. hospitals use Facebook. Through analysis of websites and Facebook pages, we found that seven in 10 hospitals use social media and that 9% of hospitals with a Facebook page do not provide a link to it from their web page. The odds of social media use were greater in large, urban, nonprofit hospitals; at hospitals affiliated with universities or health systems; and at hospitals that emphasize quality metrics or educational information. Hospitals use Facebook as a dissemination strategy to educate consumers, acknowledge staff, and share news of the hospital's awards. However, the majority of hospitals do not actively engage consumers on Facebook pages. We conclude that this lack of engagement is a lost opportunity to enhance customer service, improve quality of care, and build loyalty. For hospital executives, we illustrate that Facebook is underutilized and that considerable opportunity exists for consumer engagement at a low cost. For policymakers, there is a greater use of social media by nonprofit hospitals, compared to for-profit facilities. As Facebook is most commonly used as an educational tool, it is another example of nonprofit hospitals' heightened focus on health promotion and disease prevention.
Farmer, Andrea; Pinkerton, Jim; Pipkin, Erin; Riggs, Nathan
This presentation discusses strategies for launching a simple, yet effective, campaign through media relations and social media for public outreach. Key points regarding protocol and time management will be covered.
Svetlana V. Titova
Full Text Available The article describes key notions and principles of corporate staff social rights and protection. These notions were considered in terms of business entities social policy. The author thoroughly studied such personnel rights as the right to organize and bargain collectively, freedom of association, payment for personnel labor, child labor, forced labor, duty hours, discrimination, worker safety and health. The author attaches special attention to the types of privileges and guarantees, which business entities should provide to their employees, such as compensation for moral damages caused by labor injury, material assistance to employees and their families in different cases, concerned with labor functions
Kahveci, Nihat Gürel
The use of social media is tremendously increasing trend for personal use. At the same time, social media are penetrating to the educational settings as well. Thus purpose of this study is to investigate pre-service social studies teachers’ conceptions on use of social media in social studies education; it is possible implications on social studies teacher education, social studies classroom and consequently citizenship education. Data were collected through open- ended interviews with 12 (6 ...
Social media could help nonprofit communities to organize their communication with their members in new and innovative ways. This could contribute to sustaining or improving the participation of members within these communities. Yet little is known of how to measure and understand the offline
Full Text Available Abstract Background Effective communication is a critical function within any public health system. Social media has enhanced communication between individuals and organizations and has the potential to augment public health communication. However, there is a lack of reported data on social media adoption within public health settings. The purposes of this study were to assess: 1 the extent to which state public health departments (SHDs are using social media; 2 which social media applications are used most often; and 3 how often social media is used interactively to engage audiences. Methods This was a non-experimental, cross sectional study of SHD social media sites. Screen capture software Snag-It® was used to obtain screenshots of SHD social media sites across five applications. These sites were coded for social media presence, interactivity, reach, and topic. Results Sixty percent of SHDs reported using at least one social media application. Of these, 86.7% had a Twitter account, 56% a Facebook account, and 43% a YouTube channel. There was a statistically significant difference between average population density and use of social media (p = .01. On average, SHDs made one post per day on social media sites, and this was primarily to distribute information; there was very little interaction with audiences. SHDs have few followers or friends on their social media sites. The most common topics for posts and tweets related to staying healthy and diseases and conditions. Limitations include the absence of a standard by which social media metrics measure presence, reach, or interactivity; SHDs were only included if they had an institutionally maintained account; and the study was cross sectional. Conclusions Social media use by public health agencies is in the early adoption stage. However, the reach of social media is limited. SHDs are using social media as a channel to distribute information rather than capitalizing on the interactivity
Norman, Helmi; Nordin, Norazah; Din, Rosseni; Ally, Mohamad; Dogan, Huseyin
Social media is increasingly becoming an essential platform for social connectivity in our daily lives. The availability of mobile technology has further fueled its importance -- making it a ubiquitous tool for social interaction. However, limited studies have been conducted to investigate roles of social participation in this field. Thus, the…
Full Text Available Nowadays, the environmental pollution and degradation in China has become a serious problem with the rapid development of Chinese heavy industry and increased energy generation. With sustainable development being the key to solving these problems, it is necessary to develop proper techniques for monitoring environmental quality. Compared to traditional environment monitoring methods utilizing expensive and complex instruments, we recognized that social media analysis is an efficient and feasible alternative to achieve this goal with the phenomenon that a growing number of people post their comments and feelings about their living environment on social media, such as blogs and personal websites. In this paper, we self-defined a term called the Environmental Quality Index (EQI to measure and represent people’s overall attitude and sentiment towards an area’s environmental quality at a specific time; it includes not only metrics for water and food quality but also people’s feelings about air pollution. In the experiment, a high sentiment analysis and classification precision of 85.67% was obtained utilizing the support vector machine algorithm, and we calculated and analyzed the EQI for 27 provinces in China using the text data related to the environment from the Chinese Sina micro-blog and Baidu Tieba collected from January 2015 to June 2016. By comparing our results to with the data from the Chinese Academy of Sciences (CAS, we showed that the environment evaluation model we constructed and the method we proposed are feasible and effective.
The dissertation concerns the role of social media in young peoples’ everyday lives and it addresses how social media can be approached from a sociolinguistic and ethnographic perspective. My research is driven by an interest in how the complexity and mobility of linguistic and social resources...... carried out online ethnography by following the adolescents’ activities on Facebook. In the dissertation I pursue the topics of social media and sociolinguistic normativity and social media, semiotic resources and popular culture. Regarding the first thematic direction I find that social network sites...... are not free or unregulated orthographic spaces as depicted in public discourses on youth and social media, that linguistic and social normativity is polycentrically organized and that spoken and written discourse should not be separated in accounts of enregisterment in contemporary societies. Regarding...
Becker, Anne E; Fay, Kristen E; Agnew-Blais, Jessica; Khan, A Nisha; Striegel-Moore, Ruth H; Gilman, Stephen E
Mass media exposure has been associated with an increased risk of eating pathology. It is unknown whether indirect media exposure--such as the proliferation of media exposure in an individual's social network--is also associated with eating disorders. To test hypotheses that both individual (direct) and social network (indirect) mass media exposures were associated with eating pathology in Fiji. We assessed several kinds of mass media exposure, media influence, cultural orientation and eating pathology by self-report among adolescent female ethnic Fijians (n=523). We fitted a series of multiple regression models of eating pathology, assessed by the Eating Disorder Examination Questionnaire (EDE-Q), in which mass media exposures, sociodemographic characteristics and body mass index were entered as predictors. Both direct and indirect mass media exposures were associated with eating pathology in unadjusted analyses, whereas in adjusted analyses only social network media exposure was associated with eating pathology. This result was similar when eating pathology was operationalised as either a continuous or a categorical dependent variable (e.g. odds ratio OR=1.60, 95% CI 1.15-2.23 relating social network media exposure to upper-quartile EDE-Q scores). Subsequent analyses pointed to individual media influence as an important explanatory variable in this association. Social network media exposure was associated with eating pathology in this Fijian study sample, independent of direct media exposure and other cultural exposures. Findings warrant further investigation of its health impact in other populations.
Patrut, Bogdan; Patrut, Monica; Cmeciu, Camelia
As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social interaction. The benefits of these services have entered in the educational areas to become new means by which scholars communicate, collaborate and teach. Social Media and the New…
Leist, Anja K
Maintaining social relationships has been defined as a core element of aging well. With a considerable amount of older adults living alone, social media provides the possibility to engage in meaningful social contact, e.g. by joining online social networks and online discussion forums. The review encompasses current knowledge of prerequisites in social media use of older adults such as functional capacity, information and communications technology-related knowledge, and favorable attitudes towards social media. Then, the potential of social media use for clinical practice and possible negative consequences are outlined. Literature on social media use from a gerontological perspective was reviewed in July and August 2012. Online communities are suitable for providing and receiving social support when confronted with a difficult life situation, regardless of geographical location or time. From a practitioner's perspective, social media can be used to advance health-related knowledge such as information on prevention, diagnosis, and treatment of specific conditions and disorders. Further positive consequences have been shown to be overcoming loneliness, relieving stress, and raising feelings of control and self-efficacy. Possible negative consequences could be misuse of personal data as well as the distribution and uncritical adoption of potentially harmful information via online communities. The potential of social media in clinical practice is reflected in a wide range of intervention possibilities for older adults. However, with the rise of social media, new threats emerge for older adults as well. Copyright © 2013 S. Karger AG, Basel.
The youth power to speak their mind, recommendations and opinions about various issues on social media cannot be ignored. There is a generated by students on social media websites like, facebook, Orkut, twitter etc. This paper focusses on the extraction of knowledge from the data floated by the University students on social websites in different…
The paper investigated the social networks as ICT collaborative and supportive learning media utilisation within the Nigerian educational system. The concept of ICT was concisely explained vis-à-vis the social network concept, theory and collaborative and supportive learning media utilisation. Different types of social ...
This dissertation looks into the history of Web 2.0 as "the web as platform" (O’Reilly 2004) and traces the transition of social network sites into social media platforms to examine how social media has transformed the web. In order to understand this process from an infrastructural perspective, I
Salmon, Gilly; Ross, Bella; Pechenkina, Ekaterina; Chase, Anne-Marie
In this paper, we explore the benefits of using social media in an online educational setting, with a particular focus on the use of Facebook and Twitter by participants in a Massive Open Online Course (MOOC) developed to enable educators to learn about the Carpe Diem learning design process. We define social media as digital social tools and…
Bornhofen, Robert J.
This paper is a systematic review of scholarly studies that examines how organizations enhance their ability to generate value through social media. It explores why some organizations are able to adopt and benefit from social media while others cannot. Specifically, it examines: (i) how "people" and social networks are essential to…
Kilis, Selcan; Gülbahar, Yasemin; Rapp, Christian
With the excessive use of social media in the 21st century, attempts to integrate social media within higher education have also increased. In this area, research has been particularly focused on the aspects of students, rather than the instructors. This study puts the emphasis on the instructors with the aim to explore their use of social media…