WorldWideScience

Sample records for scanning mls campaign

  1. Brief communication "Application of mobile laser scanning in snow cover profiling"

    Directory of Open Access Journals (Sweden)

    S. Kaasalainen

    2011-03-01

    Full Text Available We present a snowmobile-based mobile mapping system and its first application to snow cover roughness and change detection measurement. The ROAMER mobile mapping system, constructed at the Finnish Geodetic Institute, consists of the positioning and navigating systems, a terrestrial laser scanner, and the carrying platform (a snowmobile sledge in this application. We demonstrate the applicability of the instrument to snow cover roughness profiling and change detection by presenting preliminary results from a mobile laser scanning (MLS campaign. The results show the potential of MLS for fast and efficient snow profiling from large areas in a millimetre scale.

  2. Automatic Rail Extraction and Celarance Check with a Point Cloud Captured by Mls in a Railway

    Science.gov (United States)

    Niina, Y.; Honma, R.; Honma, Y.; Kondo, K.; Tsuji, K.; Hiramatsu, T.; Oketani, E.

    2018-05-01

    Recently, MLS (Mobile Laser Scanning) has been successfully used in a road maintenance. In this paper, we present the application of MLS for the inspection of clearance along railway tracks of West Japan Railway Company. Point clouds around the track are captured by MLS mounted on a bogie and rail position can be determined by matching the shape of the ideal rail head with respect to the point cloud by ICP algorithm. A clearance check is executed automatically with virtual clearance model laid along the extracted rail. As a result of evaluation, the accuracy of extracting rail positions is less than 3 mm. With respect to the automatic clearance check, the objects inside the clearance and the ones related to a contact line is successfully detected by visual confirmation.

  3. Graph SLAM correction for single scanner MLS forest data under boreal forest canopy

    Science.gov (United States)

    Kukko, Antero; Kaijaluoto, Risto; Kaartinen, Harri; Lehtola, Ville V.; Jaakkola, Anttoni; Hyyppä, Juha

    2017-10-01

    Mobile laser scanning (MLS) provides kinematic means to collect three dimensional data from surroundings for various mapping and environmental analysis purposes. Vehicle based MLS has been used for road and urban asset surveys for about a decade. The equipment to derive the trajectory information for the point cloud generation from the laser data is almost without exception based on GNSS-IMU (Global Navigation Satellite System - Inertial Measurement Unit) technique. That is because of the GNSS ability to maintain global accuracy, and IMU to produce the attitude information needed to orientate the laser scanning and imaging sensor data. However, there are known challenges in maintaining accurate positioning when GNSS signal is weak or even absent over long periods of time. The duration of the signal loss affects the severity of degradation of the positioning solution depending on the quality/performance level of the IMU in use. The situation could be improved to a certain extent with higher performance IMUs, but increasing system expenses make such approach unsustainable in general. Another way to tackle the problem is to attach additional sensors to the system to overcome the degrading position accuracy: such that observe features from the environment to solve for short term system movements accurately enough to prevent the IMU solution to drift. This results in more complex system integration with need for more calibration and synchronization of multiple sensors into an operational approach. In this paper we study operation of an ATV (All -terrain vehicle) mounted, GNSS-IMU based single scanner MLS system in boreal forest conditions. The data generated by RoamerR2 system is targeted for generating 3D terrain and tree maps for optimizing harvester operations and forest inventory purposes at individual tree level. We investigate a process-flow and propose a graph optimization based method which uses data from a single scanner MLS for correcting the post

  4. Registration of TLS and MLS Point Cloud Combining Genetic Algorithm with ICP

    Directory of Open Access Journals (Sweden)

    YAN Li

    2018-04-01

    Full Text Available Large scene point cloud can be quickly acquired by mobile laser scanning (MLS technology,which needs to be supplemented by terrestrial laser scanning (TLS point cloud because of limited field of view and occlusion.MLS and TLS point cloud are located in geodetic coordinate system and local coordinate system respectively.This paper proposes an automatic registration method combined genetic algorithm (GA and iterative closed point ICP to achieve a uniform coordinate reference frame.The local optimizer is utilized in ICP.The efficiency of ICP is higher than that of GA registration,but it depends on a initial solution.GA is a global optimizer,but it's inefficient.The combining strategy is that ICP is enabled to complete the registration when the GA tends to local search.The rough position measured by a built-in GPS of a terrestrial laser scanner is used in the GA registration to limit its optimizing search space.To improve the GA registration accuracy,a maximum registration model called normalized sum of matching scores (NSMS is presented.The results for measured data show that the NSMS model is effective,the root mean square error (RMSE of GA registration is 1~5 cm and the registration efficiency can be improved by about 50% combining GA with ICP.

  5. Observations of volcanic SO2 from MLS on Aura

    Directory of Open Access Journals (Sweden)

    H. C. Pumphrey

    2015-01-01

    Full Text Available Sulfur dioxide (SO2 is an important atmospheric constituent, particularly in the aftermath of volcanic eruptions. These events can inject large amounts of SO2 into the lower stratosphere, where it is oxidised to form sulfate aerosols; these in turn have a significant effect on the climate. The MLS instrument on the Aura satellite has observed the SO2 mixing ratio in the upper troposphere and lower stratosphere from August 2004 to the present, during which time a number of volcanic eruptions have significantly affected those regions of the atmosphere. We describe the MLS SO2 data and how various volcanic events appear in the data. As the MLS SO2 data are currently not validated we take some initial steps towards their validation. First we establish the level of internal consistency between the three spectral regions in which MLS is sensitive to SO2. We compare SO2 column values calculated from MLS data to total column values reported by the OMI instrument. The agreement is good (within about 1 DU in cases where the SO2 is clearly at altitudes above 147 hPa.

  6. Immunobiology of T cell responses to Mls-locus-disparate stimulator cells. III. Helper and cytolytic functions of cloned, Mls-reactive T cell lines

    International Nuclear Information System (INIS)

    Katz, M.E.; Tite, J.P.; Janeway, C.A. Jr.

    1986-01-01

    Mls-specific T cell clones derived by limiting dilution were tested for cytotoxic activity in a lectin-dependent 51 Cr-release assay. All the T cell clones tested were cytotoxic in such an assay in apparent contrast to previous reports (1, 2). However, only those target cells sensitive to cytolysis by other L3T4a + cytolytic T cells (3) were killed by Mls-specific T cell clones in short term 51 Cr-release assays, possibly explaining this discrepancy. All the T cell clones tested were L3T4a + ,Lyt-2 - and stimulated B cells from Mls strains of mice to proliferate and secrete immunoglobulin. Furthermore, lysis of innocent bystander targets was observed when the T cells were stimulated with Mls-disparate stimulator cells. These results are consistent with those obtained with L3T4a - T cells specific for protein antigen:self Ia and that express cytotoxic potential (3)

  7. Performance analysis of a compact and low-cost mapping-grade mobile laser scanning system

    Science.gov (United States)

    Julge, Kalev; Vajakas, Toivo; Ellmann, Artu

    2017-10-01

    The performance of a low-cost, self-contained, compact, and easy to deploy mapping-grade mobile laser scanning (MLS) system, which is composed of a light detection and ranging sensor Velodyne VLP-16 and a dual antenna global navigation satellite system/inertial navigation system SBG Systems Ellipse-D, is analyzed. The field tests were carried out in car-mounted and backpack modes for surveying road engineering structures (such as roads, parking lots, underpasses, and tunnels) and coastal erosion zones, respectively. The impact of applied calculation principles on trajectory postprocessing, direct georeferencing, and the theoretical accuracy of the system is analyzed. A calibration method, based on Bound Optimization BY Quadratic Approximation, for finding the boresight angles of an MLS system is proposed. The resulting MLS point clouds are compared with high-accuracy static terrestrial laser scanning data and survey-grade MLS data from a commercially manufactured MLS system. The vertical, horizontal, and relative accuracy are assessed-the root-mean-square error (RMSE) values were determined to be 8, 15, and 3 cm, respectively. Thus, the achieved mapping-grade accuracy demonstrates that this relatively compact and inexpensive self-assembled MLS can be successfully used for surveying the geometry and deformations of terrain, buildings, road, and other engineering structures.

  8. EOS MLS Lessons Learned: Design Ideas for Safer and Lower Cost Operations

    Science.gov (United States)

    Miller, Dominick

    2012-01-01

    The Earth Observing System (EOS) Microwave Limb Sounder (MLS) is a complex instrument with a front end computer and 32 subsystem computers. MLS is one of four instruments on NASA's EOS Aura spacecraft With almost 8 years in orbit, MLS has a few lessons learned which can be applied during the design phase of future instruments to effect better longevity, more robust operations and a significant cost benefit during operations phase.

  9. Land-Based Mobile Laser Scanning Systems: a Review

    Science.gov (United States)

    Puente, I.; González-Jorge, H.; Arias, P.; Armesto, J.

    2011-09-01

    Mobile mapping has been using various photogrammetric techniques for many years. In recent years, there has been an increase in the number of mobile mapping systems using laser scanners available in the market, partially because of the improvement in GNSS/INS performance for direct georeferencing. In this article, some of the most important land-based mobile laser scanning (MLS) systems are reviewed. Firstly, the main characteristics of MLS systems vs. airborne (ALS) and terrestrial laser scanning (TLS) systems are compared. Secondly, a short overview of the mobile mapping technology is also provided so that the reader can fully grasp the complexity and operation of these devices. As we put forward in this paper, a comparison of different systems is briefly carried out regarding specifications provided by the manufacturers. Focuses on the current research are also addressed with emphasis on the practical applications of these systems. Most of them have been utilized for data collection on road infrastructures or building façades. This article shows that MLS technology is nowadays well established and proven, since the demand has grown to the point that there are several systems suppliers offering their products to satisfy this particular market.

  10. Climatology 2011: An MLS and Sonde Derived Ozone Climatology for Satellite Retrieval Algorithms

    Science.gov (United States)

    McPeters, Richard D.; Labow, Gordon J.

    2012-01-01

    The ozone climatology used as the a priori for the version 8 Solar Backscatter Ultraviolet (SBUV) retrieval algorithms has been updated. The Microwave Limb Sounder (MLS) instrument on Aura has excellent latitude coverage and measures ozone daily from the upper troposphere to the lower mesosphere. The new climatology consists of monthly average ozone profiles for ten degree latitude zones covering pressure altitudes from 0 to 65 km. The climatology was formed by combining data from Aura MLS (2004-2010) with data from balloon sondes (1988-2010). Ozone below 8 km (below 12 km at high latitudes) is based on balloons sondes, while ozone above 16 km (21 km at high latitudes) is based on MLS measurements. Sonde and MLS data are blended in the transition region. Ozone accuracy in the upper troposphere is greatly improved because of the near uniform coverage by Aura MLS, while the addition of a large number of balloon sonde measurements improves the accuracy in the lower troposphere, in the tropics and southern hemisphere in particular. The addition of MLS data also improves the accuracy of climatology in the upper stratosphere and lower mesosphere. The revised climatology has been used for the latest reprocessing of SBUV and TOMS satellite ozone data.

  11. Test field for airborne laser scanning in Finland

    Science.gov (United States)

    Ahokas, E.; Kaartinen, H.; Kukko, A.; Litkey, P.

    2014-11-01

    Airborne laser scanning (ALS) is a widely spread operational measurement tool for obtaining 3D coordinates of the ground surface. There is a need for calibrating the ALS system and a test field for ALS was established at the end of 2013. The test field is situated in the city of Lahti, about 100 km to the north of Helsinki. The size of the area is approximately 3.5 km × 3.2 km. Reference data was collected with a mobile laser scanning (MLS) system assembled on a car roof. Some streets were measured both ways and most of them in one driving direction only. The MLS system of the Finnish Geodetic Institute (FGI) consists of a navigation system (NovAtel SPAN GNSS-IMU) and a laser scanner (FARO Focus3D 120). In addition to the MLS measurements more than 800 reference points were measured using a Trimble R8 VRS-GNSS system. Reference points are along the streets, on parking lots, and white pedestrian crossing line corners which can be used as reference targets. The National Land Survey of Finland has already used this test field this spring for calibrating their Leica ALS-70 scanner. Especially it was easier to determine the encoder scale factor parameter using this test field. Accuracy analysis of the MLS points showed that the point height RMSE is 2.8 cm and standard deviation is 2.6 cm. Our purpose is to measure both more MLS data and more reference points in the test field area to get a better spatial coverage. Calibration flight heights are planned to be 1000 m and 2500 m above ground level. A cross pattern, southwest-northeast and northwest-southeast, will be flown both in opposite directions.

  12. An Autonomous Ultra-Wide Band-Based Attitude and Position Determination Technique for Indoor Mobile Laser Scanning

    Directory of Open Access Journals (Sweden)

    Lawrence Lau

    2018-04-01

    Full Text Available Mobile laser scanning (MLS has been widely used in three-dimensional (3D city modelling data collection, such as Google cars for Google Map/Earth. Building Information Modelling (BIM has recently emerged and become prominent. 3D models of buildings are essential for BIM. Static laser scanning is usually used to generate 3D models for BIM, but this method is inefficient if a building is very large, or it has many turns and narrow corridors. This paper proposes using MLS for BIM 3D data collection. The positions and attitudes of the mobile laser scanner are important for the correct georeferencing of the 3D models. This paper proposes using three high-precision ultra-wide band (UWB tags to determine the positions and attitudes of the mobile laser scanner. The accuracy of UWB-based MLS 3D models is assessed by comparing the coordinates of target points, as measured by static laser scanning and a total station survey.

  13. Classification of Mobile Laser Scanning Point Clouds from Height Features

    Science.gov (United States)

    Zheng, M.; Lemmens, M.; van Oosterom, P.

    2017-09-01

    The demand for 3D maps of cities and road networks is steadily growing and mobile laser scanning (MLS) systems are often the preferred geo-data acquisition method for capturing such scenes. Because MLS systems are mounted on cars or vans they can acquire billions of points of road scenes within a few hours of survey. Manual processing of point clouds is labour intensive and thus time consuming and expensive. Hence, the need for rapid and automated methods for 3D mapping of dense point clouds is growing exponentially. The last five years the research on automated 3D mapping of MLS data has tremendously intensified. In this paper, we present our work on automated classification of MLS point clouds. In the present stage of the research we exploited three features - two height components and one reflectance value, and achieved an overall accuracy of 73 %, which is really encouraging for further refining our approach.

  14. A Strategy for an MLS Workflow Management System

    National Research Council Canada - National Science Library

    Kang, Myong H; Froscher, Judith N; Eppinger, Brian J; Moskowitz, Ira S

    1999-01-01

    .... Therefore, DoD needs MLS workflow management systems (WFMS) to enable globally distributed users and existing applications to cooperate across classification domains to achieve mission critical goals...

  15. BENCHMARKING MOBILE LASER SCANNING SYSTEMS USING A PERMANENT TEST FIELD

    Directory of Open Access Journals (Sweden)

    H. Kaartinen

    2012-07-01

    Full Text Available The objective of the study was to benchmark the geometric accuracy of mobile laser scanning (MLS systems using a permanent test field under good coverage of GNSS. Mobile laser scanning, also called mobile terrestrial laser scanning, is currently a rapidly developing area in laser scanning where laser scanners, GNSS and IMU are mounted onboard a moving vehicle. MLS can be considered to fill the gap between airborne and terrestrial laser scanning. Data provided by MLS systems can be characterized with the following technical parameters: a point density in the range of 100-1000 points per m2 at 10 m distance, b distance measurement accuracy of 2-5 cm, and c operational scanning range from 1 to 100 m. Several commercial, including e.g. Riegl, Optech and others, and some research mobile laser scanning systems surveyed the test field using predefined driving speed and directions. The acquired georeferenced point clouds were delivered for analyzing. The geometric accuracy of the point clouds was determined using the reference targets that could be identified and measured from the point cloud. Results show that in good GNSS conditions most systems can reach an accuracy of 2 cm both in plane and elevation. The accuracy of a low cost system, the price of which is less than tenth of the other systems, seems to be within a few centimetres at least in ground elevation determination. Inaccuracies in the relative orientation of the instruments lead to systematic errors and when several scanners are used, in multiple reproductions of the objects. Mobile laser scanning systems can collect high density point cloud data with high accuracy. A permanent test field suits well for verifying and comparing the performance of different mobile laser scanning systems. The accuracy of the relative orientation between the mapping instruments needs more attention. For example, if the object is seen double in the point cloud due to imperfect boresight calibration between two

  16. Mobile Laser Scanning along Dieppe coastal cliffs: reliability of the acquired point clouds applied to rockfall assessments

    Science.gov (United States)

    Michoud, Clément; Carrea, Dario; Augereau, Emmanuel; Cancouët, Romain; Costa, Stéphane; Davidson, Robert; Delacourt, Chirstophe; Derron, Marc-Henri; Jaboyedoff, Michel; Letortu, Pauline; Maquaire, Olivier

    2013-04-01

    Dieppe coastal cliffs, in Normandy, France, are mainly formed by sub-horizontal deposits of chalk and flintstone. Largely destabilized by an intense weathering and the Channel sea erosion, small and large rockfalls are regularly observed and contribute to retrogressive cliff processes. During autumn 2012, cliff and intertidal topographies have been acquired with a Terrestrial Laser Scanner (TLS) and a Mobile Laser Scanner (MLS), coupled with seafloor bathymetries realized with a multibeam echosounder (MBES). MLS is a recent development of laser scanning based on the same theoretical principles of aerial LiDAR, but using smaller, cheaper and portable devices. The MLS system, which is composed by an accurate dynamic positioning and orientation (INS) devices and a long range LiDAR, is mounted on a marine vessel; it is then possible to quickly acquire in motion georeferenced LiDAR point clouds with a resolution of about 15 cm. For example, it takes about 1 h to scan of shoreline of 2 km long. MLS is becoming a promising technique supporting erosion and rockfall assessments along the shores of lakes, fjords or seas. In this study, the MLS system used to acquire cliffs and intertidal areas of the Cap d'Ailly was composed by the INS Applanix POS-MV 320 V4 and the LiDAR Optech Ilirs LR. On the same day, three MLS scans with large overlaps (J1, J21 and J3) have been performed at ranges from 600 m at 4 knots (low tide) up to 200 m at 2.2 knots (up tide) with a calm sea at 2.5 Beaufort (small wavelets). Mean scan resolutions go from 26 cm for far scan (J1) to about 8.1 cm for close scan (J3). Moreover, one TLS point cloud on this test site has been acquired with a mean resolution of about 2.3 cm, using a Riegl LMS Z390i. In order to quantify the reliability of the methodology, comparisons between scans have been realized with the software Polyworks™, calculating shortest distances between points of one cloud and the interpolated surface of the reference point cloud. A Mat

  17. 4STAR Sky-Scanning Retrievals of Aerosol Intensive Optical Properties from Multiple Field Campaigns with Detailed Comparisons of SSA Reported During SEAC4RS

    Science.gov (United States)

    Flynn, Connor; Dahlgren, R. P.; Dunagan, S.; Johnson, R.; Kacenelenbogen, M.; LeBlanc, S.; Livingston, J.; Redemann, J.; Schmid, B.; Segal Rozenhaimer, M.; hide

    2015-01-01

    The 4STAR (Spectrometer for Sky-Scanning, Sun-Tracking Atmospheric Research) instrument combines airborne sun tracking capabilities of the Ames Airborne Tracking Sun Photometer (AATS-14) with AERONET-like sky-scanning capability and adds state-of-the-art fiber-coupled grating spectrometry to yield hyper spectral measurements of direct solar irradiance and angularly resolved sky radiance. The combination of sun-tracking and sky-scanning capability enables retrievals of wavelength-dependent aerosol optical depth (AOD), mode-resolved aerosol size distribution (SD), asphericity, and complex refractive index, and thus also the scattering phase function, asymmetry parameter, single-scattering albedo (SSA), and absorption aerosol optical thickness (AAOT).From 2012 to 2014 4STAR participated in four major field campaigns: the U.S. Dept. of Energy TCAP I II campaigns, and NASAs SEAC4RS and ARISE campaigns. Establishing a strong performance record, 4STAR operated successfully on all flights conducted during each of these campaigns. Sky radiance spectra from scans in either constant azimuth (principal plane) or constant zenith angle (almucantar) were interspersed with direct beam measurements during level legs. During SEAC4RS and ARISE, 4STAR airborne measurements were augmented with flight-level albedo from the collocated Shortwave Spectral Flux Radiometer (SSFR) providing improved specification of below-aircraft radiative conditions for the retrieval. Calibrated radiances and retrieved products will be presented with particular emphasis on detailed comparisons of ambient SSA retrievals and measurements during SEAC4RS from 4STAR, AERONET, HSRL2, and from in situ measurements.

  18. MLS/Aura L2 Geopotential Height V003

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2GPH is the EOS Aura Microwave Limb Sounder (MLS) standard product for geopotential height derived from radiances measured by the 118 and 240 GHz radiometers. The...

  19. MLS/Aura L2 Geopotential Height V002

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2GPH is the EOS Aura Microwave Limb Sounder (MLS) standard product for geopotential height derived from radiances measured by the 118 and 240 GHz radiometers. The...

  20. Geometric validation of a mobile laser scanning system for urban applications

    Science.gov (United States)

    Guan, Haiyan; Li, Jonathan; Yu, Yongtao; Liu, Yan

    2016-03-01

    Mobile laser scanning (MLS) technologies have been actively studied and implemented over the past decade, as their application fields are rapidly expanding and extending beyond conventional topographic mapping. Trimble's MX-8, as one of the MLS systems in the current market, generates rich survey-grade laser and image data for urban surveying. The objective of this study is to evaluate whether Trimble MX-8 MLS data satisfies the accuracy requirements of urban surveying. According to the formula of geo-referencing, accuracies of navigation solution and laser scanner determines the accuracy of the collected LiDAR point clouds. Two test sites were selected to test the performance of Trimble MX-8. Those extensive tests confirm that Trimble MX-8 offers a very promising tool to survey complex urban areas.

  1. EOS MLS Level 1B Data Processing, Version 2.2

    Science.gov (United States)

    Perun, Vincent; Jarnot, Robert; Pickett, Herbert; Cofield, Richard; Schwartz, Michael; Wagner, Paul

    2009-01-01

    A computer program performs level- 1B processing (the term 1B is explained below) of data from observations of the limb of the Earth by the Earth Observing System (EOS) Microwave Limb Sounder (MLS), which is an instrument aboard the Aura spacecraft. This software accepts, as input, the raw EOS MLS scientific and engineering data and the Aura spacecraft ephemeris and attitude data. Its output consists of calibrated instrument radiances and associated engineering and diagnostic data. [This software is one of several computer programs, denoted product generation executives (PGEs), for processing EOS MLS data. Starting from level 0 (representing the aforementioned raw data, the PGEs and their data products are denoted by alphanumeric labels (e.g., 1B and 2) that signify the successive stages of processing.] At the time of this reporting, this software is at version 2.2 and incorporates improvements over a prior version that make the code more robust, improve calibration, provide more diagnostic outputs, improve the interface with the Level 2 PGE, and effect a 15-percent reduction in file sizes by use of data compression.

  2. Experimental immunologically mediated aplastic anemia (AA) in H-2k identical, Mls (M) locus different mice

    Energy Technology Data Exchange (ETDEWEB)

    Knospe, W.H.; Steinberg, D.; Speck, B.

    1983-07-01

    Immunologically mediated aplastic anemia (AA) was experimentally induced in mice by injecting 10(7) lymph node cells (LNC) from donor mice of one inbred strain to another H-2k identical but Mls mismatched strain previously given 600 rad total body gamma irradiation (TBI). AA developed after 2 weeks to 6 months in selected strain combinations used and usually 60 to 90% of the mice died. Clinical signs of graft-versus-host disease did not occur and splenic atrophy rather than splenomegaly was the rule. Histologically these mice had a lesion of the hematopoietic microenvironment characterized by sinusoidal injury and stromal necrosis. Others have demonstrated injury to hematopoietic stem cells. C3H/He LNC induced AA whereas C3H/HeJ LNC failed to induce AA. The C3H/HeJ strain carries a macrophage defect and these results suggest that a macrophage-like cell may be a mediator of immunological injury in this experimental model. Although all strain combinations evaluated were H-2k identical and Mls mismatched, certain Mls combinations resulted in AA and identical Mls mismatched but different strains did not. Both strong (Mlsd) and weak (Mlsc) stimulating LNC induce AA but simple Mls differences do not explain the AA as similar Mls combinations but different strain combinations fail to induce AA.

  3. The accuracy of remotely-sensed IWC: An assessment from MLS, TRMM and CloudSat statistics

    Science.gov (United States)

    Wu, D. L.; Heymsfield, A. J.

    2006-12-01

    Understanding climate change requires accurate global cloud ice water content (IWC) measurements. Satellite remote sensing has been the major tool to provide such global observations, but the accuracy of deduced IWC depends on knowledge of cloud microphysics learned from in-situ samples. Because only limited number and type of ice clouds have been measured by in-situ sensors, the knowledge about cloud microphysics is incomplete, and the IWC accuracy from remote sensing can vary from 30% to 200% from case to case. Recent observations from MLS, TRMM and CloudSat allow us to evaluate consistency and accuracy of IWCs deduced from passive and active satellite techniques. In this study we conduct statistical analyses on the tropical and subtropical IWCs observed by MLS, TRMM and CloudSat. The probability density functions (PDFs) of IWC are found to depend on the volume size of averaging, and therefore data need to be averaged into the same volume in order for fair comparisons. Showing measurement noise, bias and sensitivity, the PDF is a better characterization than an average for evaluating IWC accuracy because an averaged IWC depends on cloud-detection threshold that can vary from sensor to sensor. Different thresholds will not only change the average value but also change cloud fraction and occurrence frequency. Our study shows that MLS and TRMM IWCs, despite large differences in sensitivity with little overlap, can still be compared under PDF. The two statistics are generally consistent within 50% at ~13 km, obeying an approximate lognormal distribution as suggested by some ground-based radar observations. MLS has sensitivity to IWC of 1-100 mg/m3 whereas TRMM can improve its sensitivity to IWC as low as 70 mg/m3 if the radar data are averaged properly for the equivalent volume of MLS samples. The proper statistical averaging requires full characteristics of IWC noise, which are not available for products normally derived from radar reflectivity, and therefore we

  4. MLS student active learning within a "cloud" technology program.

    Science.gov (United States)

    Tille, Patricia M; Hall, Heather

    2011-01-01

    In November 2009, the MLS program in a large public university serving a geographically large, sparsely populated state instituted an initiative for the integration of technology enhanced teaching and learning within the curriculum. This paper is intended to provide an introduction to the system requirements and sample instructional exercises used to create an active learning technology-based classroom. Discussion includes the following: 1.) define active learning and the essential components, 2.) summarize teaching methods, technology and exercises utilized within a "cloud" technology program, 3.) describe a "cloud" enhanced classroom and programming 4.) identify active learning tools and exercises that can be implemented into laboratory science programs, and 5.) describe the evaluation and assessment of curriculum changes and student outcomes. The integration of technology in the MLS program is a continual process and is intended to provide student-driven active learning experiences.

  5. MLS/Aura Level 2 Diagnostics, Geophysical Parameter Grid V004

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2DGG is the EOS Aura Microwave Limb Sounder (MLS) product containing geophysical diagnostic quantities pertaining directly to the standard geophysical data...

  6. Models for estimating runway landing capacity with Microwave Landing System (MLS)

    Science.gov (United States)

    Tosic, V.; Horonjeff, R.

    1975-01-01

    A model is developed which is capable of computing the ultimate landing runway capacity, under ILS and MLS conditions, when aircraft population characteristics and air traffic control separation rules are given. This model can be applied in situations when only a horizontal separation between aircraft approaching a runway is allowed, as well as when both vertical and horizontal separations are possible. It is assumed that the system is free of errors, that is that aircraft arrive at specified points along the prescribed flight path precisely when the controllers intend for them to arrive at these points. Although in the real world there is no such thing as an error-free system, the assumption is adequate for a qualitative comparison of MLS with ILS. Results suggest that an increase in runway landing capacity, caused by introducing the MLS multiple approach paths, is to be expected only when an aircraft population consists of aircraft with significantly differing approach speeds and particularly in situations when vertical separation can be applied. Vertical separation can only be applied if one of the types of aircraft in the mix has a very steep descent angle.

  7. Multi-year assimilation of IASI and MLS ozone retrievals: variability of tropospheric ozone over the tropics in response to ENSO

    Science.gov (United States)

    Peiro, Hélène; Emili, Emanuele; Cariolle, Daniel; Barret, Brice; Le Flochmoën, Eric

    2018-05-01

    The Infrared Atmospheric Sounder Instrument (IASI) allows global coverage with very high spatial resolution and its measurements are promising for long-term ozone monitoring. In this study, Microwave Limb Sounder (MLS) O3 profiles and IASI O3 partial columns (1013.25-345 hPa) are assimilated in a chemistry transport model to produce 6-hourly analyses of tropospheric ozone for 6 years (2008-2013). We have compared and evaluated the IASI-MLS analysis and the MLS analysis to assess the added value of IASI measurements. The global chemical transport model MOCAGE (MOdèle de Chimie Atmosphérique à Grande Echelle) has been used with a linear ozone chemistry scheme and meteorological forcing fields from ERA-Interim (ECMWF global reanalysis) with a horizontal resolution of 2° × 2° and 60 vertical levels. The MLS and IASI O3 retrievals have been assimilated with a 4-D variational algorithm to constrain stratospheric and tropospheric ozone respectively. The ozone analyses are validated against ozone soundings and tropospheric column ozone (TCO) from the OMI-MLS residual method. In addition, an Ozone ENSO Index (OEI) is computed from the analysis to validate the TCO variability during the ENSO events. We show that the assimilation of IASI reproduces the variability of tropospheric ozone well during the period under study. The variability deduced from the IASI-MLS analysis and the OMI-MLS measurements are similar for the period of study. The IASI-MLS analysis can reproduce the extreme oscillation of tropospheric ozone caused by ENSO events over the tropical Pacific Ocean, although a correction is required to reduce a constant bias present in the IASI-MLS analysis.

  8. Highlights from 4STAR Sky-Scanning Retrievals of Aerosol Intensive Optical Properties from Multiple Field Campaigns with Detailed Comparisons of SSA Reported During SEAC4RS

    Science.gov (United States)

    Dunagan, Stephen E.

    2016-01-01

    The 4STAR (Spectrometer for Sky-Scanning, Sun-Tracking Atmospheric Research) instrument combines airborne sun tracking capabilities of the Ames Airborne Tracking Sun Photometer (AATS-14) with AERONET (Aerosol Robotic Network)-like sky-scanning capability and adds state-of-the-art fiber-coupled grating spectrometry to yield hyperspectral measurements of direct solar irradiance and angularly resolved sky radiance. The combination of sun-tracking and sky-scanning capability enables retrievals of wavelength-dependent aerosol optical depth (AOD), mode-resolved aerosol size distribution (SD), asphericity, and complex refractive index, and thus also the scattering phase function, asymmetry parameter, single-scattering albedo (SSA), and absorption aerosol optical thickness (AAOT). From 2012 to 2014 4STAR participated in four major field campaigns: the U.S. Dept. of Energy's TCAP (Two-Column Aerosol Project) I & II campaigns, and NASA's SEAC4RS (Studies of Emissions, Atmospheric Composition, Clouds and Climate Coupling by Regional Surveys) and ARISE (Arctic Radiation - IceBridge Sea & Ice Experiment) campaigns. Establishing a strong performance record, 4STAR operated successfully on all flights conducted during each of these campaigns. Sky radiance spectra from scans in either constant azimuth (principal plane) or constant zenith angle (almucantar) were interspersed with direct beam measurements during level legs. During SEAC4RS and ARISE, 4STAR airborne measurements were augmented with flight-level albedo from the collocated Shortwave Spectral Flux Radiometer (SSFR) providing improved specification of below-aircraft radiative conditions for the retrieval. Calibrated radiances and retrieved products will be presented with particular emphasis on detailed comparisons of ambient SSA retrievals and measurements during SEAC4RS from 4STAR, AERONET, HSRL2 (High Spectral Resolution Lidar), and from in situ measurements.

  9. MLS/Aura L2 Hydroxyl (OH) Mixing Ratio V002

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2OH is the EOS Aura Microwave Limb Sounder (MLS) standard product for hydroxyl derived from radiances measured by the THz radiometer. The current version is 2.2....

  10. Automatic Extraction of Road Markings from Mobile Laser Scanning Data

    Science.gov (United States)

    Ma, H.; Pei, Z.; Wei, Z.; Zhong, R.

    2017-09-01

    Road markings as critical feature in high-defination maps, which are Advanced Driver Assistance System (ADAS) and self-driving technology required, have important functions in providing guidance and information to moving cars. Mobile laser scanning (MLS) system is an effective way to obtain the 3D information of the road surface, including road markings, at highway speeds and at less than traditional survey costs. This paper presents a novel method to automatically extract road markings from MLS point clouds. Ground points are first filtered from raw input point clouds using neighborhood elevation consistency method. The basic assumption of the method is that the road surface is smooth. Points with small elevation-difference between neighborhood are considered to be ground points. Then ground points are partitioned into a set of profiles according to trajectory data. The intensity histogram of points in each profile is generated to find intensity jumps in certain threshold which inversely to laser distance. The separated points are used as seed points to region grow based on intensity so as to obtain road mark of integrity. We use the point cloud template-matching method to refine the road marking candidates via removing the noise clusters with low correlation coefficient. During experiment with a MLS point set of about 2 kilometres in a city center, our method provides a promising solution to the road markings extraction from MLS data.

  11. Feasibility of megavoltage portal CT using an electronic portal imaging device (EPID) and a multi-level scheme algebraic reconstruction technique (MLS-ART)

    International Nuclear Information System (INIS)

    Guan, Huaiqun; Zhu, Yunping

    1998-01-01

    Although electronic portal imaging devices (EPIDs) are efficient tools for radiation therapy verification, they only provide images of overlapped anatomic structures. We investigated using a fluorescent screen/CCD-based EPID, coupled with a novel multi-level scheme algebraic reconstruction technique (MLS-ART), for a feasibility study of portal computed tomography (CT) reconstructions. The CT images might be useful for radiation treatment planning and verification. We used an EPID, set it to work at the linear dynamic range and collimated 6 MV photons from a linear accelerator to a slit beam of 1 cm wide and 25 cm long. We performed scans under a total of ∼200 monitor units (MUs) for several phantoms in which we varied the number of projections and MUs per projection. The reconstructed images demonstrated that using the new MLS-ART technique megavoltage portal CT with a total of 200 MUs can achieve a contrast detectibility of ∼2.5% (object size 5mmx5mm) and a spatial resolution of 2.5 mm. (author)

  12. Tropical stratospheric water vapor measured by the microwave limb sounder (MLS)

    Science.gov (United States)

    Carr, E. S.; Harwood, R. S.; Mote, P. W.; Peckham, G. E.; Suttie, R. A.; Lahoz, W. A.; O'Neill, A.; Froidevaux, L.; Jarnot, R. F.; Read, W. G.

    1995-01-01

    The lower stratospheric variability of equatorial water vapor, measured by the Microwave Limb Sounder (MLS), follows an annual cycle modulated by the quasi-biennial oscillation. At levels higher in the stratosphere, water vapor measurements exhibit a semi-annual oscillatory signal with the largest amplitudes at 2.2 and 1hPa. Zonal-mean cross sections of MLS water vapor are consistent with previous satellite measurements from the limb infrared monitor of the stratosphere (LIMS) and the stratospheric Aerosol and Gas Experiment 2 (SAGE 2) instruments in that they show water vapor increasing upwards and the polewards from a well defined minimum in the tropics. The minimum values vary in height between the retrieved 46 and 22hPa pressure levels.

  13. A FEASIBILITY STUDY ON USE OF GENERIC MOBILE LASER SCANNING SYSTEM FOR DETECTING ASPHALT PAVEMENT CRACKS

    Directory of Open Access Journals (Sweden)

    X. Chen

    2016-06-01

    Full Text Available This study aims to automatically detect pavement cracks on urban roads by employing the 3D point clouds acquired by a mobile laser scanning (MLS system. Our method consists of four steps: ground point filtering, high-pass convolution, matched filtering, and noise removal. First, a voxel-based upward growing method is applied to construct Digital Terrain Model (DTM of the road surface. Then, a high-pass filter convolutes the DTM to detect local elevation changes that may embed cracking information. Next, a two-step matched filter is applied to extract crack features. Lastly, a noise removal process is conducted to refine the results. Instead of using MLS intensity, this study takes advantages of the MLS elevation information to perform automated crack detection from large-volume, mixed-density, unstructured MLS point clouds. Four types of cracks including longitudinal, transvers, random, and alligator cracks are detected. Our results demonstrated that the proposed method works well with the RIEGL VMX-450 point clouds and can detect cracks in moderate-to-severe severity (13 - 25 mm within a 200 m by 30 m urban road segment located in Kingston, Ontario, at one time. Due to the resolution capability, small cracks with slight severity remain unclear in the MLS point cloud.

  14. Design and development of a MLS based compact active suspension system, featuring air spring and energy harvesting capabilities

    DEFF Research Database (Denmark)

    Berg, Nick Ilsø; Holm, Rasmus Koldborg; Rasmussen, Peter Omand

    2016-01-01

    This paper describes the design and development of an novel Magnetic Lead Screw based active suspension system for passenger vehicles, using a new MLS topology. The design is based on performance specifications found from ISO road profiles, with a maximum harvested energy approach. By integrating...... the PMSM motor with the MLS, it possible to construct a very compact design with an integrated air spring. The prototype is build and frictional losses and efficiency for the MLS damper unit are measured. Additional the stall force and stall torque are measured for the build prototype to validate...

  15. THE USE OF MOBILE LASER SCANNING DATA AND UNMANNED AERIAL VEHICLE IMAGES FOR 3D MODEL RECONSTRUCTION

    Directory of Open Access Journals (Sweden)

    L. Zhu

    2013-08-01

    Full Text Available The increasing availability in multiple data sources acquired by different sensor platforms has provided the great advantages for desired result achievement. This paper proposes the use of both mobile laser scanning (MLS data and Unmanned Aerial Vehicle (UAV images for 3D model reconstruction. Due to no available exterior orientation parameters for UAV images, the first task is to georeference these images to 3D points. In order to fast and accurate acquire 3D points which are also easy to be found the corresponding locations on UAV images, automated pole extraction from MLS was developed. After georeferencing UAV images, building roofs are acquired from those images and building walls are extracted from MLS data. The roofs and the walls are combined to achieve the complete building models.

  16. MLS/Aura L2 Hydrogen Chloride (HCl) Mixing Ratio V003

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2HCL is the EOS Aura Microwave Limb Sounder (MLS) standard product for hydrogen chloride derived from radiances measured primarily by the 640 GHz radiometer. The...

  17. MLS/Aura L2 Hydrogen Cyanide (HCN) Mixing Ratio V003

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2HCN is the EOS Aura Microwave Limb Sounder (MLS) standard product for hydrogen cyanide derived from radiances measured primarily by the 190 GHz radiometer. The...

  18. MLS/Aura L2 Hydrogen Cyanide (HCN) Mixing Ratio V002

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2HCN is the EOS Aura Microwave Limb Sounder (MLS) standard product for hydrogen cyanide derived from radiances measured primarily by the 190 GHz radiometer. The...

  19. MLS/Aura Level 2 Hydrogen Chloride (HCl) Mixing Ratio V004

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2HCL is the EOS Aura Microwave Limb Sounder (MLS) standard product for hydrogen chloride derived from radiances measured primarily by the 640 GHz radiometer. The...

  20. MLS/Aura L2 Hypochlorous Acid (HOCL) Mixing Ratio V003

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2HOCL is the EOS Aura Microwave Limb Sounder (MLS) standard product for hypochlorous acid derived from radiances measured primarily by the 640 GHz radiometer. The...

  1. MLS/Aura Level 2 Hypochlorous Acid (HOCl) Mixing Ratio V004

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2HOCL is the EOS Aura Microwave Limb Sounder (MLS) standard product for hypochlorous acid derived from radiances measured primarily by the 640 GHz radiometer. The...

  2. MLS/Aura L2 Hypochlorous Acid (HOCL) Mixing Ratio V002

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2HOCL is the EOS Aura Microwave Limb Sounder (MLS) standard product for hypochlorous acid derived from radiances measured primarily by the 640 GHz radiometer. The...

  3. An MLS coherence function and its performance in measurements on time-varying systems

    DEFF Research Database (Denmark)

    Liu, Jiyuan; Jacobsen, Finn

    1999-01-01

    A new MLS coherence function has been developed and tested in various room acoustic measurements. The new measure, which takes values between zero and unity just as the ordinary coherence, can be used only if averaging over several periods of the MLS signal is carried out. It indicates possible...... contamination by extraneous noise in the same manner as the the ordinary coherence function does in measurements with FFT analysers. It is also very sensitive to disturbances such as reflections caused by moving surfaces during the measurement. Very weak time-variance effects caused by a small change...

  4. AUTOMATIC EXTRACTION OF ROAD MARKINGS FROM MOBILE LASER SCANNING DATA

    Directory of Open Access Journals (Sweden)

    H. Ma

    2017-09-01

    Full Text Available Road markings as critical feature in high-defination maps, which are Advanced Driver Assistance System (ADAS and self-driving technology required, have important functions in providing guidance and information to moving cars. Mobile laser scanning (MLS system is an effective way to obtain the 3D information of the road surface, including road markings, at highway speeds and at less than traditional survey costs. This paper presents a novel method to automatically extract road markings from MLS point clouds. Ground points are first filtered from raw input point clouds using neighborhood elevation consistency method. The basic assumption of the method is that the road surface is smooth. Points with small elevation-difference between neighborhood are considered to be ground points. Then ground points are partitioned into a set of profiles according to trajectory data. The intensity histogram of points in each profile is generated to find intensity jumps in certain threshold which inversely to laser distance. The separated points are used as seed points to region grow based on intensity so as to obtain road mark of integrity. We use the point cloud template-matching method to refine the road marking candidates via removing the noise clusters with low correlation coefficient. During experiment with a MLS point set of about 2 kilometres in a city center, our method provides a promising solution to the road markings extraction from MLS data.

  5. Sensor-Topology Based Simplicial Complex Reconstruction from Mobile Laser Scanning

    Science.gov (United States)

    Guinard, S.; Vallet, B.

    2018-05-01

    We propose a new method for the reconstruction of simplicial complexes (combining points, edges and triangles) from 3D point clouds from Mobile Laser Scanning (MLS). Our main goal is to produce a reconstruction of a scene that is adapted to the local geometry of objects. Our method uses the inherent topology of the MLS sensor to define a spatial adjacency relationship between points. We then investigate each possible connexion between adjacent points and filter them by searching collinear structures in the scene, or structures perpendicular to the laser beams. Next, we create triangles for each triplet of self-connected edges. Last, we improve this method with a regularization based on the co-planarity of triangles and collinearity of remaining edges. We compare our results to a naive simplicial complexes reconstruction based on edge length.

  6. Forest Inventory with Terrestrial LiDAR: A Comparison of Static and Hand-Held Mobile Laser Scanning

    Directory of Open Access Journals (Sweden)

    Sébastien Bauwens

    2016-06-01

    Full Text Available The application of static terrestrial laser scanning (TLS in forest inventories is becoming more effective. Nevertheless, the occlusion effect is still limiting the processing efficiency to extract forest attributes. The use of a mobile laser scanner (MLS would reduce this occlusion. In this study, we assessed and compared a hand-held mobile laser scanner (HMLS with two TLS approaches (single scan: SS, and multi scan: MS for the estimation of several forest parameters in a wide range of forest types and structures. We found that SS is competitive to extract the ground surface of forest plots, while MS gives the best result to describe the upper part of the canopy. The whole cross-section at 1.3 m height is scanned for 91% of the trees (DBH > 10 cm with the HMLS leading to the best results for DBH estimates (bias of −0.08 cm and RMSE of 1.11 cm, compared to no fully-scanned trees for SS and 42% fully-scanned trees for MS. Irregularities, such as bark roughness and non-circular cross-section may explain the negative bias encountered for all of the scanning approaches. The success of using MLS in forests will allow for 3D structure acquisition on a larger scale and in a time-efficient manner.

  7. MLS/Aura L2 Chlorine Monoxide (ClO) Mixing Ratio V002

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2CLO is the EOS Aura Microwave Limb Sounder (MLS) standard product for chlorine monoxide derived from radiances measured primarily by the 640 GHz radiometer. The...

  8. ACE-FTS ozone, water vapour, nitrous oxide, nitric acid, and carbon monoxide profile comparisons with MIPAS and MLS

    Science.gov (United States)

    Sheese, Patrick E.; Walker, Kaley A.; Boone, Chris D.; Bernath, Peter F.; Froidevaux, Lucien; Funke, Bernd; Raspollini, Piera; von Clarmann, Thomas

    2017-01-01

    The atmospheric limb sounders, ACE-FTS on the SCISAT satellite, MIPAS on ESA's Envisat satellite, and MLS on NASA's Aura satellite, take measurements used to retrieve atmospheric profiles of O3, N2O, H2O, HNO3, and CO. Each was taking measurements between February 2004 and April 2012 (ACE-FTS and MLS are currently operational), providing hundreds of profile coincidences in the Northern and Southern hemispheres, and during local morning and evening. Focusing on determining diurnal and hemispheric biases in the ACE-FTS data, this study compares ACE-FTS version 3.5 profiles that are collocated with MIPAS and MLS, and analyzes the differences between instrument retrievals for Northern and Southern hemispheres and for local morning and evening data. For O3, ACE-FTS is typically within ±5% of mid-stratospheric MIPAS and MLS data and exhibits a positive bias of 10 to 20% in the upper stratosphere - lower mesosphere. For H2O, ACE-FTS exhibits an average bias of -5% between 20 and 60 km. For N2O, ACE-FTS agrees with MIPAS and MLS within -20 to +10% up to 45 km and 35 km, respectively. For HNO3, ACE-FTS typically agrees within ±10% below 30 km, and exhibits a positive bias of 10 to 20% above 30 km. With respect to MIPAS CO, ACE-FTS exhibits an average -11% bias between 28 and 50 km, and at higher altitudes a positive bias on the order of 10% (>100%) in the winter (summer). With respect to winter MLS CO, ACE-FTS is typically within ±10% between 25 and 40 km, and has an average bias of -11% above 40 km.

  9. SENSOR-TOPOLOGY BASED SIMPLICIAL COMPLEX RECONSTRUCTION FROM MOBILE LASER SCANNING

    Directory of Open Access Journals (Sweden)

    S. Guinard

    2018-05-01

    Full Text Available We propose a new method for the reconstruction of simplicial complexes (combining points, edges and triangles from 3D point clouds from Mobile Laser Scanning (MLS. Our main goal is to produce a reconstruction of a scene that is adapted to the local geometry of objects. Our method uses the inherent topology of the MLS sensor to define a spatial adjacency relationship between points. We then investigate each possible connexion between adjacent points and filter them by searching collinear structures in the scene, or structures perpendicular to the laser beams. Next, we create triangles for each triplet of self-connected edges. Last, we improve this method with a regularization based on the co-planarity of triangles and collinearity of remaining edges. We compare our results to a naive simplicial complexes reconstruction based on edge length.

  10. Feasibility of power contrast injections and bolus triggering during CT scans in oncologic patients with totally implantable venous access ports of the forearm

    International Nuclear Information System (INIS)

    Goltz, Jan Peter; Machann, Wolfram; Noack, Claudia; Hahn, Dietbert; Kickuth, Ralph

    2011-01-01

    Background: Conventional totally implantable venous access ports (TIVAPs) are not approved for power contrast injections but often remain the only venous access site in oncologic patients. Therefore, these devices can play an important role if patients with a TIVAP are scheduled for a contrast-enhanced computed tomography (ceCT) as vascular access may become more difficult during the course of chemotherapy. Purpose: To evaluate the feasibility and safety of power injections in conventional TIVAPs in the forearm and to analyze the feasibility of bolus triggering during CT scans. Material and Methods: In this retrospective study we analyzed 177 power injections in 141 patients with TIVAPs in the forearm. Between October 2008 and March 2010 all patients underwent power injections (1.5 mL/s, 150 psi) via the TIVAP for ceCT because conventional vascular access via a peripheral vein had failed. Adequate functioning and catheter's tip location after injection were evaluated. Peak injection pressure and attenuation levels of aorta, liver and spleen were analyzed and compared with results of 50 patients who were injected via classical peripheral cannulas (3 mL/s, 300 psi). Feasibility of automatic scan initiation was evaluated. In vitro the port was stressed with 5 mL/s (300 psi). Results: One TIVAP showed tip dislocation with catheter rupture. Three (2.1%) devices were explanted owing to assumed infection within 4 weeks after the injection. Mean injection pressure was 121.9 ±24.1 psi. Triggering with automatic scan initiation succeeded in 13/44 (29.6%) scans. Injection via classical cannulas resulted in significantly higher enhancement (p < 0.05). In vitro the port system tolerated flow rates of up to 5 mL/s, injection pressures of up to 338 psi. Conclusion: Power injection is a safe alternative for patients with TIVAPs in the forearm if classic vascular access ultimately fails. Triggering was successful in one-third of the attempts. Image quality in the arterial phase

  11. Educational Requirements beyond the MLS for Academic Librarians in 1990.

    Science.gov (United States)

    Aufderhaar, Kathleen E.

    Eight-hundred sixty-five advertisements for academic librarian positions in the 1990 issues of "American Libraries" were examined to determine how many position advertisements were asking for advanced degrees in addition to the MLS. Data from the 231 advertisements asking for advanced degrees were compared with data from previous studies as well…

  12. Initial Tests and Accuracy Assesment of a Compact Mobile Laser Scanning System

    Science.gov (United States)

    Julge, K.; Ellmann, A.; Vajakas, T.; Kolka, R.

    2016-06-01

    Mobile laser scanning (MLS) is a faster and cost-effective alternative to static laser scanning, even though there is a slight trade-off in accuracy. This contribution describes a compact mobile laser scanning system mounted on a vehicle. The technical parameters of the used system components, i.e. a small LIDAR sensor Velodyne VLP-16 and a dual antenna GNSS/INS system Advanced Navigation Spatial Dual, are reviewed, along with the integration of these components for spatial data acquisition. Calculation principles of 3D coordinates from the real-time data of all the involved sensors are discussed. The field tests were carried out in a controlled environment of a parking lot and at different velocities. Experiments were carried out to test the ability of the GNSS/INS system to cope with difficult conditions, e.g. sudden movements due to cornering or swerving. The accuracy of the resulting MLS point cloud is evaluated with respect to high-accuracy static terrestrial laser scanning data. Problems regarding combining LIDAR, GNSS and INS sensors are outlined, as well as the initial accuracy assessments. Initial tests revealed errors related to insufficient quality of inertial data and a need for the trajectory post-processing calculations. Although this study was carried out while the system was mounted on a car, there is potential for operating the system on an unmanned aerial vehicle, all-terrain vehicle or in a backpack mode due to its relatively compact size.

  13. INITIAL TESTS AND ACCURACY ASSESMENT OF A COMPACT MOBILE LASER SCANNING SYSTEM

    Directory of Open Access Journals (Sweden)

    K. Julge

    2016-06-01

    Full Text Available Mobile laser scanning (MLS is a faster and cost-effective alternative to static laser scanning, even though there is a slight trade-off in accuracy. This contribution describes a compact mobile laser scanning system mounted on a vehicle. The technical parameters of the used system components, i.e. a small LIDAR sensor Velodyne VLP-16 and a dual antenna GNSS/INS system Advanced Navigation Spatial Dual, are reviewed, along with the integration of these components for spatial data acquisition. Calculation principles of 3D coordinates from the real-time data of all the involved sensors are discussed. The field tests were carried out in a controlled environment of a parking lot and at different velocities. Experiments were carried out to test the ability of the GNSS/INS system to cope with difficult conditions, e.g. sudden movements due to cornering or swerving. The accuracy of the resulting MLS point cloud is evaluated with respect to high-accuracy static terrestrial laser scanning data. Problems regarding combining LIDAR, GNSS and INS sensors are outlined, as well as the initial accuracy assessments. Initial tests revealed errors related to insufficient quality of inertial data and a need for the trajectory post-processing calculations. Although this study was carried out while the system was mounted on a car, there is potential for operating the system on an unmanned aerial vehicle, all-terrain vehicle or in a backpack mode due to its relatively compact size.

  14. MLS/Aura L2 Nitric Acid (HNO3) Mixing Ratio V003

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2HNO3 is the EOS Aura Microwave Limb Sounder (MLS) standard product for nitric acid derived from radiances measured by the 240 GHz radiometer at and below 10 hPa,...

  15. MLS/Aura Level 2 Nitric Acid (HNO3) Mixing Ratio V004

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2HNO3 is the EOS Aura Microwave Limb Sounder (MLS) standard product for nitric acid derived from radiances measured by the 240 GHz radiometer at and below 10 hPa,...

  16. MLS/Aura L2 Nitric Acid (HNO3) Mixing Ratio V002

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2HNO3 is the EOS Aura Microwave Limb Sounder (MLS) standard product for nitric acid derived from radiances measured by the 240 GHz radiometer at and below 10 hPa,...

  17. AUTOMATIC RAILWAY POWER LINE EXTRACTION USING MOBILE LASER SCANNING DATA

    Directory of Open Access Journals (Sweden)

    S. Zhang

    2016-06-01

    Full Text Available Research on power line extraction technology using mobile laser point clouds has important practical significance on railway power lines patrol work. In this paper, we presents a new method for automatic extracting railway power line from MLS (Mobile Laser Scanning data. Firstly, according to the spatial structure characteristics of power-line and trajectory, the significant data is segmented piecewise. Then, use the self-adaptive space region growing method to extract power lines parallel with rails. Finally use PCA (Principal Components Analysis combine with information entropy theory method to judge a section of the power line whether is junction or not and which type of junction it belongs to. The least squares fitting algorithm is introduced to model the power line. An evaluation of the proposed method over a complicated railway point clouds acquired by a RIEGL VMX450 MLS system shows that the proposed method is promising.

  18. The effect of MLS laser radiation on cell lipid membrane.

    Science.gov (United States)

    Pasternak, Kamila; Wróbel, Dominika; Nowacka, Olga; Pieszyński, Ireneusz; Bryszewska, Maria; Kujawa, Jolanta

    2018-03-14

    Authors of numerous publications have proved the therapeutic effect of laser irradiation on biological material, but the mechanisms at cellular and subcellular level are not yet well understood. The aim of this study was to assess the effect of laser radiation emitted by the MLS M1 system (Multiwave Locked System) at two wavelengths (808 nm continuous and 905 nm pulsed) on the stability and fluidity of liposomes with a lipid composition similar to that of human erythrocyte membrane or made of phosphatidylocholine. Liposomes were exposed to low-energy laser radiation at surface densities 195 mW/cm2 (frequency 1,000 Hz) and 230 mW/cm2 (frequency 2,000 Hz). Different doses of radiation energy in the range 0-15 J were applied. The surface energy density was within the range 0.46 - 4.9 J/cm 2. The fluidity and stability of liposomes subjected to such irradiation changed depending on the parameters of radiation used. Since MLS M1 laser radiation, depending on the parameters used, affects fluidity and stability of liposomes with the lipid content similar to erythrocyte membrane, it may also cause structural and functional changes in cell membranes.

  19. Automatic Detection and Classification of Pole-Like Objects for Urban Cartography Using Mobile Laser Scanning Data

    Directory of Open Access Journals (Sweden)

    Celestino Ordóñez

    2017-06-01

    Full Text Available Mobile laser scanning (MLS is a modern and powerful technology capable of obtaining massive point clouds of objects in a short period of time. Although this technology is nowadays being widely applied in urban cartography and 3D city modelling, it has some drawbacks that need to be avoided in order to strengthen it. One of the most important shortcomings of MLS data is concerned with the fact that it provides an unstructured dataset whose processing is very time-consuming. Consequently, there is a growing interest in developing algorithms for the automatic extraction of useful information from MLS point clouds. This work is focused on establishing a methodology and developing an algorithm to detect pole-like objects and classify them into several categories using MLS datasets. The developed procedure starts with the discretization of the point cloud by means of a voxelization, in order to simplify and reduce the processing time in the segmentation process. In turn, a heuristic segmentation algorithm was developed to detect pole-like objects in the MLS point cloud. Finally, two supervised classification algorithms, linear discriminant analysis and support vector machines, were used to distinguish between the different types of poles in the point cloud. The predictors are the principal component eigenvalues obtained from the Cartesian coordinates of the laser points, the range of the Z coordinate, and some shape-related indexes. The performance of the method was tested in an urban area with 123 poles of different categories. Very encouraging results were obtained, since the accuracy rate was over 90%.

  20. MLS measurements of stratospheric hydrogen cyanide during the 2015-2016 El Niño event

    Science.gov (United States)

    Pumphrey, Hugh C.; Glatthor, Norbert; Bernath, Peter F.; Boone, Christopher D.; Hannigan, James W.; Ortega, Ivan; Livesey, Nathaniel J.; Read, William G.

    2018-01-01

    It is known from ground-based measurements made during the 1982-1983 and 1997-1998 El Niño events that atmospheric hydrogen cyanide (HCN) tends to be higher during such years than at other times. The Microwave Limb Sounder (MLS) on the Aura satellite has been measuring HCN mixing ratios since launch in 2004; the measurements are ongoing at the time of writing. The winter of 2015-2016 saw the largest El Niño event since 1997-1998. We present MLS measurements of HCN in the lower stratosphere for the Aura mission to date, comparing the 2015-2016 El Niño period to the rest of the mission. HCN in 2015-2016 is higher than at any other time during the mission, but ground-based measurements suggest that it may have been even more elevated in 1997-1998. As the MLS HCN data are essentially unvalidated, we show them alongside data from the MIPAS and ACE-FTS instruments; the three instruments agree reasonably well in the tropical lower stratosphere. Global HCN emissions calculated from the Global Fire Emissions Database (GFED v4.1) database are much greater during large El Niño events and are greater in 1997-1998 than in 2015-2016, thereby showing good qualitative agreement with the measurements. Correlation between El Niño-Southern Oscillation (ENSO) indices, measured HCN, and GFED HCN emissions is less clear if the 2015-2016 event is excluded. In particular, the 2009-2010 winter had fairly strong El Niño conditions and fairly large GFED HCN emissions, but very little effect is observed in the MLS HCN.

  1. The effect of near-infrared MLS laser radiation on cell membrane structure and radical generation.

    Science.gov (United States)

    Kujawa, Jolanta; Pasternak, Kamila; Zavodnik, Ilya; Irzmański, Robert; Wróbel, Dominika; Bryszewska, Maria

    2014-09-01

    The therapeutic effects of low-power laser radiation of different wavelengths and light doses are well known, but the biochemical mechanism of the interaction of laser light with living cells is not fully understood. We have investigated the effect of MLS (Multiwave Locked System) laser near-infrared irradiation on cell membrane structure, functional properties, and free radical generation using human red blood cells and breast cancer MCF-4 cells. The cells were irradiated with low-intensity MLS near-infrared (simultaneously 808 nm, continuous emission and 905 nm, pulse emission, pulse-wave frequency, 1,000 or 2,000 Hz) laser light at light doses from 0 to 15 J (average power density 212.5 mW/cm(2), spot size was 3.18 cm(2)) at 22 °C, the activity membrane bound acetylcholinesterase, cell stability, anti-oxidative activity, and free radical generation were the parameters used in characterizing the structural and functional changes of the cell. Near-infrared low-intensity laser radiation changed the acetylcholinesterase activity of the red blood cell membrane in a dose-dependent manner: There was a considerable increase of maximal enzymatic rate and Michaelis constant due to changes in the membrane structure. Integral parameters such as erythrocyte stability, membrane lipid peroxidation, or methemoglobin levels remained unchanged. Anti-oxidative capacity of the red blood cells increased after MLS laser irradiation. This irradiation induced a time-dependent increase in free radical generation in MCF-4 cells. Low-intensity near-infrared MLS laser radiation induces free radical generation and changes enzymatic and anti-oxidative activities of cellular components. Free radical generation may be the mechanism of the biomodulative effect of laser radiation.

  2. DIGITAL TERRAIN MODELS FROM MOBILE LASER SCANNING DATA IN MORAVIAN KARST

    Directory of Open Access Journals (Sweden)

    N. Tyagur

    2016-06-01

    Full Text Available During the last ten years, mobile laser scanning (MLS systems have become a very popular and efficient technology for capturing reality in 3D. A 3D laser scanner mounted on the top of a moving vehicle (e.g. car allows the high precision capturing of the environment in a fast way. Mostly this technology is used in cities for capturing roads and buildings facades to create 3D city models. In our work, we used an MLS system in Moravian Karst, which is a protected nature reserve in the Eastern Part of the Czech Republic, with a steep rocky terrain covered by forests. For the 3D data collection, the Riegl VMX 450, mounted on a car, was used with integrated IMU/GNSS equipment, which provides low noise, rich and very dense 3D point clouds. The aim of this work is to create a digital terrain model (DTM from several MLS data sets acquired in the neighbourhood of a road. The total length of two covered areas is 3.9 and 6.1 km respectively, with an average width of 100 m. For the DTM generation, a fully automatic, robust, hierarchic approach was applied. The derivation of the DTM is based on combinations of hierarchical interpolation and robust filtering for different resolution levels. For the generation of the final DTMs, different interpolation algorithms are applied to the classified terrain points. The used parameters were determined by explorative analysis. All MLS data sets were processed with one parameter set. As a result, a high precise DTM was derived with high spatial resolution of 0.25 x 0.25 m. The quality of the DTMs was checked by geodetic measurements and visual comparison with raw point clouds. The high quality of the derived DTM can be used for analysing terrain changes and morphological structures. Finally, the derived DTM was compared with the DTM of the Czech Republic (DMR 4G with a resolution of 5 x 5 m, which was created from airborne laser scanning data. The vertical accuracy of the derived DTMs is around 0.10 m.

  3. MLS/Aura Level 2 Nitrous Oxide (N2O) Mixing Ratio V004

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2N2O is the EOS Aura Microwave Limb Sounder (MLS) standard product for nitrous oxide derived from radiances measured primarily by the 640 GHz radiometer (Band 12)...

  4. Preparation of hypoxic imaging agents 99Tcm-MNLS and 99Tcm-MLS and their biodistribution in mice

    International Nuclear Information System (INIS)

    Zha Zhihao; Wang Jianjun; Zhu Lin

    2009-01-01

    To develop 99 Tc m labeled hypoxic agents,two phosphate-based chelating agents were coupled to metronidazole, 2- (2-methyl-5-nitro-1H-imidazol-1-yl) ethyl dihydrogen phosphate (MNLS) and its analog 2- (2-methyl-1H-imidazol-1-yl) ethyl dihydrogen phosphate (MLS) were synthesized based on the mechanism of prodrug. Labeling yield of these 99 Tc m complexes were more than 90% as proved by TLC. Paper electrophoresis showed that these complexes were neutral. Biodistribution of these complexes in tumor-bearing mice showed that the uptake of 99 Tc m -MNLS (120 min, 2.99 ± 0.25 ID%/g) in tumor was higher than that of 99 Tc m -HL91 (120 min, 0.93 ± 0.13 ID%/g) and 99 Tc m -MLS (120 min, 1.61 ± 0.13 ID%/g), and the uptake ratio of tumor to muscle and tumor to liver of 99 Tc m -MNLS (120 min, 5.90, 1.03) were higher than that of 99 Tc m -HL91 (120 min, 3.59, 0.17) and 99 Tc m -MLS (120 min, 5.40, 0.13). The higher tumor uptake for 99 Tc m -MNLS than 99 Tc m -MLS suggested that nitroimidazole was a key group for tumor accumulation. 99 Tc m -MNLS had higher tumor uptake and lower liver uptake, which had the potential for tumor imaging and was worth of further vestigation. (authors)

  5. MLS (Microwave Landing System) Multipath Studies, Phase 3. Volume 3. Application of Models to MLS Assessment Issues. Part 1. Chapters 1 through 4.

    Science.gov (United States)

    1981-06-08

    generated by the AWOP panel members from the FRG, Netherlands, U.K., and U.S. 1-3 Airport-specific simulations, intended to predict MLS performance at a...05. C.𔃼 C. 00 0,5 r, !,. . lSTM FIN I l "i Fig. 2-89. Elevation rate error filter output for scenario 4. 2-116...Report No. 1, Texas Instruments Incorporated, Dallas, Texas (25 June 1975), ALEX(03)-TR-75-01. 50. J. Makhoul, "Linear Prediction ; A Tutorial Review

  6. Morphological Operations to Extract Urban Curbs in 3D MLS Point Clouds

    Directory of Open Access Journals (Sweden)

    Borja Rodríguez-Cuenca

    2016-06-01

    Full Text Available Automatic curb detection is an important issue in road maintenance, three-dimensional (3D urban modeling, and autonomous navigation fields. This paper is focused on the segmentation of curbs and street boundaries using a 3D point cloud captured by a mobile laser scanner (MLS system. Our method provides a solution based on the projection of the measured point cloud on the XY plane. Over that plane, a segmentation algorithm is carried out based on morphological operations to determine the location of street boundaries. In addition, a solution to extract curb edges based on the roughness of the point cloud is proposed. The proposed method is valid in both straight and curved road sections and applicable both to laser scanner and stereo vision 3D data due to the independence of its scanning geometry. The proposed method has been successfully tested with two datasets measured by different sensors. The first dataset corresponds to a point cloud measured by a TOPCON sensor in the Spanish town of Cudillero. The second dataset corresponds to a point cloud measured by a RIEGL sensor in the Austrian town of Horn. The extraction method provides completeness and correctness rates above 90% and quality values higher than 85% in both studied datasets.

  7. 76 FR 24045 - Notice of HUD-Held Multifamily Loan Sale (MLS 2011-1)

    Science.gov (United States)

    2011-04-29

    ..., the bidder's deposit was non-refundable and was applied toward the purchase price. Deposits were... Commissioner, HUD. ACTION: Notice of sale of mortgage loans. SUMMARY: This notice announces HUD's intention to... INFORMATION: HUD announces its intention to sell in MLS 2011-1 certain unsubsidized mortgage loans (Mortgage...

  8. A Global Climatology of Tropospheric and Stratospheric Ozone Derived from Aura OMI and MLS Measurements

    Science.gov (United States)

    Ziemke, J.R.; Chandra, S.; Labow, G.; Bhartia, P. K.; Froidevaux, L.; Witte, J. C.

    2011-01-01

    A global climatology of tropospheric and stratospheric column ozone is derived by combining six years of Aura Ozone Monitoring Instrument (OMI) and Microwave Limb Sounder (MLS) ozone measurements for the period October 2004 through December 2010. The OMI/MLS tropospheric ozone climatology exhibits large temporal and spatial variability which includes ozone accumulation zones in the tropical south Atlantic year-round and in the subtropical Mediterranean! Asia region in summer months. High levels of tropospheric ozone in the northern hemisphere also persist in mid-latitudes over the eastern North American and Asian continents extending eastward over the Pacific Ocean. For stratospheric ozone climatology from MLS, largest ozone abundance lies in the northern hemisphere in the latitude range 70degN-80degN in February-April and in the southern hemisphere around 40degS-50degS during months August-October. The largest stratospheric ozone abundances in the northern hemisphere lie over North America and eastern Asia extending eastward across the Pacific Ocean and in the southern hemisphere south of Australia extending eastward across the dateline. With the advent of many newly developing 3D chemistry and transport models it is advantageous to have such a dataset for evaluating the performance of the models in relation to dynamical and photochemical processes controlling the ozone distributions in the troposphere and stratosphere.

  9. AN AUTOMATED ROAD ROUGHNESS DETECTION FROM MOBILE LASER SCANNING DATA

    Directory of Open Access Journals (Sweden)

    P. Kumar

    2017-05-01

    Full Text Available Rough roads influence the safety of the road users as accident rate increases with increasing unevenness of the road surface. Road roughness regions are required to be efficiently detected and located in order to ensure their maintenance. Mobile Laser Scanning (MLS systems provide a rapid and cost-effective alternative by providing accurate and dense point cloud data along route corridor. In this paper, an automated algorithm is presented for detecting road roughness from MLS data. The presented algorithm is based on interpolating smooth intensity raster surface from LiDAR point cloud data using point thinning process. The interpolated surface is further processed using morphological and multi-level Otsu thresholding operations to identify candidate road roughness regions. The candidate regions are finally filtered based on spatial density and standard deviation of elevation criteria to detect the roughness along the road surface. The test results of road roughness detection algorithm on two road sections are presented. The developed approach can be used to provide comprehensive information to road authorities in order to schedule maintenance and ensure maximum safety conditions for road users.

  10. An Automated Road Roughness Detection from Mobile Laser Scanning Data

    Science.gov (United States)

    Kumar, P.; Angelats, E.

    2017-05-01

    Rough roads influence the safety of the road users as accident rate increases with increasing unevenness of the road surface. Road roughness regions are required to be efficiently detected and located in order to ensure their maintenance. Mobile Laser Scanning (MLS) systems provide a rapid and cost-effective alternative by providing accurate and dense point cloud data along route corridor. In this paper, an automated algorithm is presented for detecting road roughness from MLS data. The presented algorithm is based on interpolating smooth intensity raster surface from LiDAR point cloud data using point thinning process. The interpolated surface is further processed using morphological and multi-level Otsu thresholding operations to identify candidate road roughness regions. The candidate regions are finally filtered based on spatial density and standard deviation of elevation criteria to detect the roughness along the road surface. The test results of road roughness detection algorithm on two road sections are presented. The developed approach can be used to provide comprehensive information to road authorities in order to schedule maintenance and ensure maximum safety conditions for road users.

  11. Keeping Pace with Information Literacy Instruction for the Real World: When Will MLS Programs Wake Up and Smell the LILACs?

    Directory of Open Access Journals (Sweden)

    Kimberly Davies-Hoffman

    2013-08-01

    Full Text Available For over thirty years, numerous studies have discussed the contradiction between the growing importance of information literacy instruction to the Library’s core mission and lack of pedagogical training for new librarians. This article reviews the more recent contributions on the topic, presents a survey of New York State MLS curricula and describes initiatives of pedagogy training offered in that region outside of MLS programs. The authors focus on the Library Instruction Leadership Academy (LILAC, an innovative, semester-long training program created in Western New York State to offer instruction in the pedagogical foundation and practical experience essential for teaching information literacy skills effectively. They provide details of the program’s content, organization, funding, assessment methods, and learning outcomes. While regional initiatives like LILAC prove to be very valuable to their participants, the authors aim to apply pressure on MLS programs to establish curricular requirements better suited to the demands of today's librarianship.

  12. EOS MLS Level 1B Data Processing Software. Version 3

    Science.gov (United States)

    Perun, Vincent S.; Jarnot, Robert F.; Wagner, Paul A.; Cofield, Richard E., IV; Nguyen, Honghanh T.; Vuu, Christina

    2011-01-01

    This software is an improvement on Version 2, which was described in EOS MLS Level 1B Data Processing, Version 2.2, NASA Tech Briefs, Vol. 33, No. 5 (May 2009), p. 34. It accepts the EOS MLS Level 0 science/engineering data, and the EOS Aura spacecraft ephemeris/attitude data, and produces calibrated instrument radiances and associated engineering and diagnostic data. This version makes the code more robust, improves calibration, provides more diagnostics outputs, defines the Galactic core more finely, and fixes the equator crossing. The Level 1 processing software manages several different tasks. It qualifies each data quantity using instrument configuration and checksum data, as well as data transmission quality flags. Statistical tests are applied for data quality and reasonableness. The instrument engineering data (e.g., voltages, currents, temperatures, and encoder angles) is calibrated by the software, and the filter channel space reference measurements are interpolated onto the times of each limb measurement with the interpolates being differenced from the measurements. Filter channel calibration target measurements are interpolated onto the times of each limb measurement, and are used to compute radiometric gain. The total signal power is determined and analyzed by each digital autocorrelator spectrometer (DACS) during each data integration. The software converts each DACS data integration from an autocorrelation measurement in the time domain into a spectral measurement in the frequency domain, and estimates separately the spectrally, smoothly varying and spectrally averaged components of the limb port signal arising from antenna emission and scattering effects. Limb radiances are also calibrated.

  13. Soft-sensing Modeling Based on MLS-SVM Inversion for L-lysine Fermentation Processes

    Directory of Open Access Journals (Sweden)

    Bo Wang

    2015-06-01

    Full Text Available A modeling approach 63 based on multiple output variables least squares support vector machine (MLS-SVM inversion is presented by a combination of inverse system and support vector machine theory. Firstly, a dynamic system model is developed based on material balance relation of a fed-batch fermentation process, with which it is analyzed whether an inverse system exists or not, and into which characteristic information of a fermentation process is introduced to set up an extended inversion model. Secondly, an initial extended inversion model is developed off-line by the use of the fitting capacity of MLS-SVM; on-line correction is made by the use of a differential evolution (DE algorithm on the basis of deviation information. Finally, a combined pseudo-linear system is formed by means of a serial connection of a corrected extended inversion model behind the L-lysine fermentation processes; thereby crucial biochemical parameters of a fermentation process could be predicted on-line. The simulation experiment shows that this soft-sensing modeling method features very high prediction precision and can predict crucial biochemical parameters of L-lysine fermentation process very well.

  14. A Political Campaign Strategy and Campaign Theme : How to Win a Political Campaign

    OpenAIRE

    河村, 直幸; Kawamura, Naoyuki

    2004-01-01

    The aim of this research paper is to introduce a political campaign strategy. A political campaign should do on a scientific system and needs effective strategy. Before political campaign begin, a candidate and its campaigner needs to analyze election district and sample voter opinion. An election campaign needs campaign theme. The creation of campaign theme needs careful and elaborate planning. A style of campaign varies according to incumbent or challenger. The developing of an effective po...

  15. MLS/Aura Level 2 Hypochlorous Acid (HOCl) Mixing Ratio V003 (ML2HOCL) at GES DISC

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2HOCL is the EOS Aura Microwave Limb Sounder (MLS) standard product for hypochlorous acid derived from radiances measured primarily by the 640 GHz radiometer. The...

  16. Impact of Time Lapse on ASCP Board of Certification Medical Laboratory Scientist (MLS) and Medical Laboratory Technician (MLT) Examination Scores.

    Science.gov (United States)

    Brown, Karen A; Fenn, JoAnn P; Freeman, Vicki S; Fisher, Patrick B; Genzen, Jonathan R; Goodyear, Nancy; Houston, Mary Lunz; O'Brien, Mary Elizabeth; Tanabe, Patricia A

    2015-01-01

    Research in several professional fields has demonstrated that delays (time lapse) in taking certification examinations may result in poorer performance by examinees. Thirteen states and/or territories require licensure for laboratory personnel. A core component of licensure is passing a certification exam. Also, many facilities in states that do not require licensure require certification for employment or preferentially hire certified individuals. To analyze examinee performance on the American Society for Clinical Pathology (ASCP) Board of Certification (BOC) Medical Laboratory Scientist (MLS) and Medical Laboratory Technician (MLT) certification examinations to determine whether delays in taking the examination from the time of program completion are associated with poorer performance. We obtained examination data from April 2013 through December 2014 to look for changes in mean (SD) exam scaled scores and overall pass/fail rates. First-time examinees (MLS: n = 6037; MLT, n = 3920) were divided into 3-month categories based on the interval of time between date of program completion and taking the certification exam. We observed significant decreases in mean (SD) scaled scores and pass rates after the first quarter in MLS and MLT examinations for applicants who delayed taking their examination until the second, third, and fourth quarter after completing their training programs. Those who take the ASCP BOC MLS and MLT examinations are encouraged to do so shortly after completion of their educational training programs. Delays in taking an exam are generally not beneficial to the examinee and result in poorer performance on the exam. Copyright© by the American Society for Clinical Pathology (ASCP).

  17. Distinct fates of self-specific T cells developing in irradiation bone marrow chimeras: Clonal deletion, clonal anergy, or in vitro responsiveness to self-Mls-1a controlled by hemopoietic cells in the thymus

    International Nuclear Information System (INIS)

    Speiser, D.E.; Chvatchko, Y.; Zinkernagel, R.M.; MacDonald, H.R.

    1990-01-01

    Elimination of potentially self-reactive T lymphocytes during their maturation in the thymus has been shown to be a major mechanism in accomplishing self-tolerance. Previous reports demonstrated that clonal deletion of self-Mls-1a-specific V beta 6+ T lymphocyte is controlled by a radiosensitive I-E+ thymic component. Irradiation chimeras reconstituted with I-E- bone marrow showed substantial numbers of mature V beta 6+ T cells despite host Mls-1a expression. Analysis of the functional properties of such chimeric T cells revealed a surprising variability in their in vitro reactivity to host Mls-1a, depending on the H-2 haplotype of stem cells used for reconstitution. In chimeras reconstituted with B10.S (H-2s) stem cells, mature V beta 6+ lymphocytes were present but functionally anergic to host-type Mls-1a in vitro. In contrast, in chimeras reconstituted with B10.G (H-2q) bone marrow, nondeleted V beta 6+ cells were highly responsive to Mls-1a in vitro. These findings suggest that clonal anergy of V beta 6+ cells to self-Mls-1a may be controlled by the affinity/avidity of T cell receptor interactions with bone marrow-derived cells in the thymus depending on the major histocompatibility complex class II molecules involved. Furthermore, chimeras bearing host (Mls-1a)-reactive V beta 6+ cells did not differ clinically from those with anergic or deleted V beta 6+ cells and survived more than one year without signs of autoimmune disease. Interestingly, their spleen cells had no Mls-1a stimulatory capacity in vitro. Therefore, regulation at the level of antigen presentation may be an alternative mechanism for maintenance of tolerance to certain self-antigens such as Mls-1a

  18. SABER (TIMED) and MLS (UARS) Temperature Observations of Mesospheric and Stratospheric QBO and Related Tidal Variations

    Science.gov (United States)

    Huang, Frank T.; Mayr, Hans G.; Reber, Carl A.; Russell, James; Mlynczak, Marty; Mengel, John

    2006-01-01

    More than three years of temperature observations from the SABER (TIMED) and MLS WARS) instruments are analyzed to study the annual and inter-annual variations extending from the stratosphere into the upper mesosphere. The SABER measurements provide data from a wide altitude range (15 to 95 km) for the years 2002 to 2004, while the MLS data were taken in the 16 to 55 km altitude range a decade earlier. Because of the sampling properties of SABER and MLS, the variations with local solar time must be accounted for when estimating the zonal mean variations. An algorithm is thus applied that delineates with Fourier analysis the year-long variations of the migrating tides and zonal mean component. The amplitude of the diurnal tide near the equator shows a strong semiannual periodicity with maxima near equinox, which vary from year to year to indicate the influence from the Quasi-biennial Oscillation (QBO) in the zonal circulation. The zonal mean QBO temperature variations are analyzed over a range of latitudes and altitudes, and the results are presented for latitudes from 48"s to 48"N. New results are obtained for the QBO, especially in the upper stratosphere and mesosphere, and at mid-latitudes. At Equatorial latitudes, the QBO amplitudes show local peaks, albeit small, that occur at different altitudes. From about 20 to 40 km, and within about 15" of the Equator, the amplitudes can approach 3S K for the stratospheric QBO or SQBO. For the mesospheric QBO or MQBO, we find peaks near 70 km, with temperature amplitudes reaching 3.5"K, and near 85 km, the amplitudes approach 2.5OK. Morphologically, the amplitude and phase variations derived from the SABER and MLS measurements are in qualitative agreement. The QBO amplitudes tend to peak at the Equator but then increase again pole-ward of about 15" to 20'. The phase progression with altitude varies more gradually at the Equator than at mid-latitudes. A comparison of the observations with results from the Numerical Spectral

  19. MLS/Aura Near-Real-Time L2 Nitrous Oxide (N2O) Mixing Ratio V003

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2N2O_NRT is the EOS Aura Microwave Limb Sounder (MLS) Near-Real-Time (NRT) product for nitrous oxide (N2O). This product contains daily N2O profiles taken from the...

  20. SYNERGISTIC EFFECTS OF ETHANOL MEDICINAL PLANT EXTRACTS WITH ERYTHROMYCIN AGAINST SKIN STRAINS OF STAPHYLOCOCCI WITH INDUCIBLE PHENOTYPE OF MLS-RESISTANCE

    Directory of Open Access Journals (Sweden)

    Yurchyshyn O.I.

    2017-10-01

    Full Text Available Introduction. One of the main ways to control microorganisms’ resistance to antibiotics is to find substances that are able to overcome it and potentiate antibiotics action, in particular to neutralize the antibiotic-inactivating enzymes or block the active efflux of antibiotic from microbial cells. Every year there is a growing interest in the therapeutic potential of herbal active compounds as modifiers of antibiotic resistance including MLS-resistance (macrolide-lincosamide-streptoramin B. It should be emphasized that a number of biologically active substances of plant origin can potentiate antimicrobial activity of erythromycin (ERY against MLS-resistant staphylococci. The present study was designed to investigate the antibacterial and synergistic effects of eight Ukrainian ethanol medicinal plant extracts with erythromycin against skin strains of staphylococci with inducible phenotype of MLS-resistance. Material & methods. S. aureus and S. epidermidis strains were tested for susceptibility to antibiotics of MLS-group by disk diffusion test. Effective antimicrobial concentrations of plant extracts and erythromycin were determined by two-fold serial dilution in nutrient agar and broth. Combinatory effects between organic extracts and ERY were assessed using the checkerboard assay against tested strains to evaluate culture growth in the presence of two antimicrobials with different concentrations. Results & discussion. The Alnus incana L. fruits extract was the most potent inhibitor against tested strains (MIC 40.625-162.5 µg/mL; while Geranium pratense L. rhizomes extract exhibited the least antimicrobial activity (MIC 650-2,600 µg/mL. The Alnus incana L. fruits extract and the Geranium pratense L. rhizomes extract showed synergistic effect with erythromycin against 100% strains of staphylococci (average FICI 0.028 – 0.057; p<0.001. In the presence of 1/4 MIC of ERY Alnus incana L. fruits extract antimicrobial concentration was

  1. Street-side vehicle detection, classification and change detection using mobile laser scanning data

    Science.gov (United States)

    Xiao, Wen; Vallet, Bruno; Schindler, Konrad; Paparoditis, Nicolas

    2016-04-01

    Statistics on street-side car parks, e.g. occupancy rates, parked vehicle types, parking durations, are of great importance for urban planning and policy making. Related studies, e.g. vehicle detection and classification, mostly focus on static images or video. Whereas mobile laser scanning (MLS) systems are increasingly utilized for urban street environment perception due to their direct 3D information acquisition, high accuracy and movability. In this paper, we design a complete system for car park monitoring, including vehicle recognition, localization, classification and change detection, from laser scanning point clouds. The experimental data are acquired by an MLS system using high frequency laser scanner which scans the streets vertically along the system's moving trajectory. The point clouds are firstly classified as ground, building façade, and street objects which are then segmented using state-of-the-art methods. Each segment is treated as an object hypothesis, and its geometric features are extracted. Moreover, a deformable vehicle model is fitted to each object. By fitting an explicit model to the vehicle points, detailed information, such as precise position and orientation, can be obtained. The model parameters are also treated as vehicle features. Together with the geometric features, they are applied to a supervised learning procedure for vehicle or non-vehicle recognition. The classes of detected vehicles are also investigated. Whether vehicles have changed across two datasets acquired at different times is detected to estimate the durations. Here, vehicles are trained pair-wisely. Two same or different vehicles are paired up as training samples. As a result, the vehicle recognition, classification and change detection accuracies are 95.9%, 86.0% and 98.7%, respectively. Vehicle modelling improves not only the recognition rate, but also the localization precision compared to bounding boxes.

  2. ISAMS and MLS for NASA's Upper Atmosphere Research Satellite

    Science.gov (United States)

    Llewellyn-Jones, D.; Dickinson, P. H. G.

    1990-04-01

    The primary goal of NASA's Upper Atmosphere Research Satellite (UARS), planned to be launched in 1991, is to compile data about the structure and behavior of the stratospheric ozone layer, and especially about the threat of the chlorine-based pollutants to its stablility. Two of the payload instruments, manufactured in the UK, are described: the Improved Stratospheric and Mesospheric Sounder (ISAMS), a radiometer designed to measure thermal emission from selected atmospheric constituents at the earth's limb, then making it possible to obtain nearly global coverage of the vertical distribution of temperature and composition from 80 deg S to 80 deg N latitude; and the Microwave Limb Sounder (MLS), a limb sounding radiometer, measuring atmospheric thermal emission from selected molecular spectral lines at mm wavelength, in the frequency regions of 63, 183, and 205 GHz.

  3. Processing EOS MLS Level-2 Data

    Science.gov (United States)

    Snyder, W. Van; Wu, Dong; Read, William; Jiang, Jonathan; Wagner, Paul; Livesey, Nathaniel; Schwartz, Michael; Filipiak, Mark; Pumphrey, Hugh; Shippony, Zvi

    2006-01-01

    A computer program performs level-2 processing of thermal-microwave-radiance data from observations of the limb of the Earth by the Earth Observing System (EOS) Microwave Limb Sounder (MLS). The purpose of the processing is to estimate the composition and temperature of the atmosphere versus altitude from .8 to .90 km. "Level-2" as used here is a specialists f term signifying both vertical profiles of geophysical parameters along the measurement track of the instrument and processing performed by this or other software to generate such profiles. Designed to be flexible, the program is controlled via a configuration file that defines all aspects of processing, including contents of state and measurement vectors, configurations of forward models, measurement and calibration data to be read, and the manner of inverting the models to obtain the desired estimates. The program can operate in a parallel form in which one instance of the program acts a master, coordinating the work of multiple slave instances on a cluster of computers, each slave operating on a portion of the data. Optionally, the configuration file can be made to instruct the software to produce files of simulated radiances based on state vectors formed from sets of geophysical data-product files taken as input.

  4. Scanning Lidar Spatial Calibration and Alignment Method for Wind Turbine Wake Characterization

    DEFF Research Database (Denmark)

    Herges, Thomas; Maniaci, David; Naughton, Brian

    2017-01-01

    Sandia National Laboratories and the National Renewable Energy Laboratory conducted a field campaign at the Scaled Wind Farm Technology (SWiFT) Facility using a customized scanning lidar from the Technical University of Denmark. The results from this field campaign will support the validation...

  5. Navigation and flight director guidance for the NASA/FAA helicopter MLS curved approach flight test program

    Science.gov (United States)

    Phatak, A. V.; Lee, M. G.

    1985-01-01

    The navigation and flight director guidance systems implemented in the NASA/FAA helicopter microwave landing system (MLS) curved approach flight test program is described. Flight test were conducted at the U.S. Navy's Crows Landing facility, using the NASA Ames UH-lH helicopter equipped with the V/STOLAND avionics system. The purpose of these tests was to investigate the feasibility of flying complex, curved and descending approaches to a landing using MLS flight director guidance. A description of the navigation aids used, the avionics system, cockpit instrumentation and on-board navigation equipment used for the flight test is provided. Three generic reference flight paths were developed and flown during the test. They were as follows: U-Turn, S-turn and Straight-In flight profiles. These profiles and their geometries are described in detail. A 3-cue flight director was implemented on the helicopter. A description of the formulation and implementation of the flight director laws is also presented. Performance data and analysis is presented for one pilot conducting the flight director approaches.

  6. Multiplatform Mobile Laser Scanning: Usability and Performance

    Directory of Open Access Journals (Sweden)

    Yuwei Chen

    2012-08-01

    Full Text Available Mobile laser scanning is an emerging technology capable of capturing three-dimensional data from surrounding objects. With state-of-the-art sensors, the achieved point clouds capture object details with good accuracy and precision. Many of the applications involve civil engineering in urban areas, as well as traffic and other urban planning, all of which serve to make 3D city modeling probably the fastest growing market segment in this field. This article outlines multiplatform mobile laser scanning solutions such as vehicle- and trolley-operated urban area data acquisition, and boat-mounted equipment for fluvial environments. Moreover, we introduce a novel backpack version of mobile laser scanning equipment for surveying applications in the field of natural sciences where the requirements include precision and mobility in variable terrain conditions. In addition to presenting a technical description of the systems, we discuss the performance of the solutions in the light of various applications in the fields of urban mapping and modeling, fluvial geomorphology, snow-cover characterization, precision agriculture, and in monitoring the effects of climate change on permafrost landforms. The data performance of the mobile laser scanning approach is described by the results of an evaluation of the ROAMER on a permanent MLS test field. Furthermore, an in situ accuracy assessment using a field of spherical 3D targets for the newly-introduced Akhka backpack system is conducted and reported on.

  7. A study on the influence of surface active agent molecules on the AFM scanning and imaging of SWCNTs

    Energy Technology Data Exchange (ETDEWEB)

    Xu Ke; Yu Haibo; Tian Xiaojun; Dong Zaili [State Key Laboratory of Robotics, Shenyang Institute of Automation, CAS, Shenyang 110016 (China); Wu Chengdong [Northeastern University, Shenyang 110004 (China)], E-mail: xuke08@sia.cn

    2009-09-01

    The paper proposed a preprocessing method for scanning samples based on rinsing technology, and solved the effective fabrication problem of AFM scanning samples based on facilitated dispersing SWCNTs with SDS surface active agents. First, the ultrasonication oscillation method was applied, and the uniform alignment of SWCNTs in SDS was realized. Then, SDS solution of different concentrations was scanned and imaged with AFM, the influence of SDS solution on the imaging quality of SWCNTs was analyzed, and the method to effectively fabricate scanning samples after dispersing SWCNTs was found. The results of the experiments showed that the preprocessing of the SWCNTs solution scanning samples was the decisive factor to influence SWCNTs imaging quality, that the result of rinsing SWCNTs scanning samples for 5s at 0.1ml/s with di-ionized water was the best, and that with the same rinsing rate and angle, the rinsing di-ionized water quantity would influence the alignment degree of SWCNTs on the substrates and SDS macromolecules' residual quantity on SWCNTs scanning samples.

  8. Role of Stratospheric Water Vapor in Global Warming from GCM Simulations Constrained by MLS Observation

    Science.gov (United States)

    Wang, Y.; Stek, P. C.; Su, H.; Jiang, J. H.; Livesey, N. J.; Santee, M. L.

    2014-12-01

    Over the past century, global average surface temperature has warmed by about 0.16°C/decade, largely due to anthropogenic increases in well-mixed greenhouse gases. However, the trend in global surface temperatures has been nearly flat since 2000, raising a question regarding the exploration of the drivers of climate change. Water vapor is a strong greenhouse gas in the atmosphere. Previous studies suggested that the sudden decrease of stratospheric water vapor (SWV) around 2000 may have contributed to the stall of global warming. Since 2004, the SWV observed by Microwave Limb Sounder (MLS) on Aura satellite has shown a slow recovery. The role of recent SWV variations in global warming has not been quantified. We employ a coupled atmosphere-ocean climate model, the NCAR CESM, to address this issue. It is found that the CESM underestimates the stratospheric water vapor by about 1 ppmv due to limited representations of the stratospheric dynamic and chemical processes important for water vapor variabilities. By nudging the modeled SWV to the MLS observation, we find that increasing SWV by 1 ppmv produces a robust surface warming about 0.2°C in global-mean when the model reaches equilibrium. Conversely, the sudden drop of SWV from 2000 to 2004 would cause a surface cooling about -0.08°C in global-mean. On the other hand, imposing the observed linear trend of SWV based on the 10-year observation of MLS in the CESM yields a rather slow surface warming, about 0.04°C/decade. Our model experiments suggest that SWV contributes positively to the global surface temperature variation, although it may not be the dominant factor that drives the recent global warming hiatus. Additional sensitivity experiments show that the impact of SWV on surface climate is mostly governed by the SWV amount at 100 hPa in the tropics. Furthermore, the atmospheric model simulations driven by observed sea surface temperature (SST) show that the inter-annual variation of SWV follows that of SST

  9. MLS/Aura Level 2 Nitric Acid (HNO3) Mixing Ratio V003 (ML2HNO3) at GES DISC

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2HNO3 is the EOS Aura Microwave Limb Sounder (MLS) standard product for nitric acid derived from radiances measured by the 240 GHz radiometer at and below 10 hPa,...

  10. MLS/Aura Level 2 Nitric Acid (HNO3) Mixing Ratio V004 (ML2HNO3) at GES DISC

    Data.gov (United States)

    National Aeronautics and Space Administration — ML2HNO3 is the EOS Aura Microwave Limb Sounder (MLS) standard product for nitric acid derived from radiances measured by the 240 GHz radiometer at and below 10 hPa,...

  11. Flight evaluations of approach/landing navigation sensor systems. MLS to kohokei hiko jikken. ; 1990 nendo no jikken gaiyo

    Energy Technology Data Exchange (ETDEWEB)

    1992-07-01

    Flight test results of such navigation sensor systems as MLS (microwave landing system), GPS(global positioning system) and INS (inertial navigation system) on the Dornier-228 research aircraft in 1990 were reported, which tests have being promoted by National Aerospace Laboratory (NAL), Japan to develop unmanned approach/landing (A/L) navigation sensor systems for the future spaceplane HOPE. The measured data corresponding to a WGS84 (world geodetic system 1984) navigation coordinate system were evaluated, and the reference orbit was also prepared by laser tracker analysis. The navigation sensor systems such as MLS were evaluated on the basis of CMN (control motion noise) or PFE (path following error), and preliminary calculation was also conducted for a GPS-INS hybrid system. As experimental results, several data were gathered for each sensor system resulting in possible data comparison between the sensor systems, and the feasibility of the GPS-INS hybrid system was also confirmed. 35 refs., 49 figs., 22 tabs.

  12. Roadside Multiple Objects Extraction from Mobile Laser Scanning Point Cloud Based on DBN

    Directory of Open Access Journals (Sweden)

    LUO Haifeng

    2018-02-01

    Full Text Available This paper proposed an novel algorithm for exploring deep belief network (DBN architectures to extract and recognize roadside facilities (trees,cars and traffic poles from mobile laser scanning (MLS point cloud.The proposed methods firstly partitioned the raw MLS point cloud into blocks and then removed the ground and building points.In order to partition the off-ground objects into individual objects,off-ground points were organized into an Octree structure and clustered into candidate objects based on connected component.To improve segmentation performance on clusters containing overlapped objects,a refining processing using a voxel-based normalized cut was then implemented.In addition,multi-view features descriptor was generated for each independent roadside facilities based on binary images.Finally,a deep belief network (DBN was trained to extract trees,cars and traffic pole objects.Experiments are undertaken to evaluate the validities of the proposed method with two datasets acquired by Lynx Mobile Mapper System.The precision of trees,cars and traffic poles objects extraction results respectively was 97.31%,97.79% and 92.78%.The recall was 98.30%,98.75% and 96.77% respectively.The quality is 95.70%,93.81% and 90.00%.And the F1 measure was 97.80%,96.81% and 94.73%.

  13. ECHIDNA LIDAR Campaigns: Forest Canopy Imagery and Field Data, U.S.A., 2007-2009

    Data.gov (United States)

    National Aeronautics and Space Administration — ABSTRACT: This data set contains forest canopy scan data from the Echidna Validation Instrument (EVI) and field measurements data from three campaigns conducted in...

  14. Political Campaigns

    OpenAIRE

    Lilleker, Darren

    2017-01-01

    Political campaigns are orchestrated attempts by political organizations to garner public support through persuasive communication in order to influence public policy in their favor. This broad definition encapsulates all forms of campaigns from those of neighborhood organizations seeking to influence local politicians to the campaigns of political parties and candidates who seek election to office in order to shape policy themselves. In pluralist democracies, campaigns are crucial for repres...

  15. MLS-Net and SecureParser®: A New Method for Securing and Segregating Network Data

    Directory of Open Access Journals (Sweden)

    Robert A. Johnson

    2008-10-01

    Full Text Available A new method of network security and virtualization is presented which allows the consolidation of multiple network infrastructures dedicated to single security levels or communities of interest onto a single, virtualized network. An overview of the state of the art of network security protocols is presented, including the use of SSL, IPSec, and HAIPE IS, followed by a discussion of the SecureParser® technology and MLS-Net architecture, which in combination allow the virtualization of local network enclaves.

  16. Scanning probe microscopy experiments in microgravity

    International Nuclear Information System (INIS)

    Drobek, Tanja; Reiter, Michael; Heckl, Wolfgang M.

    2004-01-01

    The scanning probe microscopy setups are small, lightweight and do not require vacuum or high voltage supply. In addition, samples can be investigated directly without further preparation. Therefore, these techniques are well-suited for applications in space, in particular, for operation on the International Space Station (ISS) or for high resolution microscopy on planetary missions. A feasibility study for a scanning tunneling microscopy setup was carried out on a parabolic flight campaign in November 2001 in order to test the technical setup for microgravity applications. With a pocket-size design microscope, a graphite surface was imaged under ambient conditions. Atomic resolution was achieved although the quality of the images was inferior in comparison to laboratory conditions. Improvements for future scanning probe microscopy experiments in microgravity are suggested

  17. Field Campaign Guidelines

    Energy Technology Data Exchange (ETDEWEB)

    Voyles, J. W. [DOE ARM Climate Research Facility, Washington, DC (United States); Chapman, L. A. [DOE ARM Climate Research Facility, Washington, DC (United States)

    2015-12-01

    This document establishes a common set of guidelines for the Atmospheric Radiation Measurement (ARM) Climate Research Facility for planning, executing, and closing out field campaigns. The steps that guide individual field campaigns are described in the Field Campaign Tracking System and are specifically tailored to meet the scope of each field campaign.

  18. Comparison of CMAM simulations of carbon monoxide (CO, nitrous oxide (N2O, and methane (CH4 with observations from Odin/SMR, ACE-FTS, and Aura/MLS

    Directory of Open Access Journals (Sweden)

    B. Barret

    2009-05-01

    Full Text Available Simulations of CO, N2O and CH4 from a coupled chemistry-climate model (CMAM are compared with satellite measurements from Odin Sub-Millimeter Radiometer (Odin/SMR, Atmospheric Chemistry Experiment Fourier Transform Spectrometer (ACE-FTS, and Aura Microwave Limb Sounder (Aura/MLS. Pressure-latitude cross-sections and seasonal time series demonstrate that CMAM reproduces the observed global CO, N2O, and CH4 distributions quite well. Generally, excellent agreement with measurements is found between CO simulations and observations in the stratosphere and mesosphere. Differences between the simulations and the ACE-FTS observations are generally within 30%, and the differences between CMAM results and SMR and MLS observations are slightly larger. These differences are comparable with the difference between the instruments in the upper stratosphere and mesosphere. Comparisons of N2O show that CMAM results are usually within 15% of the measurements in the lower and middle stratosphere, and the observations are close to each other. However, the standard version of CMAM has a low N2O bias in the upper stratosphere. The CMAM CH4 distribution also reproduces the observations in the lower stratosphere, but has a similar but smaller negative bias in the upper stratosphere. The negative bias may be due to that the gravity drag is not fully resolved in the model. The simulated polar CO evolution in the Arctic and Antarctic agrees with the ACE and MLS observations. CO measurements from 2006 show evidence of enhanced descent of air from the mesosphere into the stratosphere in the Arctic after strong stratospheric sudden warmings (SSWs. CMAM also shows strong descent of air after SSWs. In the tropics, CMAM captures the annual oscillation in the lower stratosphere and the semiannual oscillations at the stratopause and mesopause seen in Aura/MLS CO and N2O observations and in Odin/SMR N2O observations. The Odin/SMR and Aura/MLS N2O observations also show a quasi

  19. Solar Energy Campaign. 2008 Norwegian student-based web campaign

    Energy Technology Data Exchange (ETDEWEB)

    Randall, Scott

    2009-07-01

    Student research campaigns (forskningskampanjer) have been an annual event in connection to Research Days (Forskningsdagene) since 2003 in Norway. The campaigns invite students from all over the country to participate in a common scientific research event, always connected to a special environmentally related theme - for example Air Quality in the Classroom (2003), Pollution along Roads (2004), Bacteria in Drinking Water (2005), and The Rain Check (2006). The year 2008, as with previous years, was overshadowed by the topic of climate change, and the specific role of humans. The research campaign theme for 2008 fit well into this focus: the potential benefits of solar energy as an alternative energy source. The campaign also was aligned with the Research Days theme of alternative energy sources and technologies. The campaign included the hands-on activity of assembling a solar panel and taking measurements with the device to determine efficiency, as well as a questionnaire to record the results and ask deeper questions regarding alternative energy and climate change. The results gained from data analysis of the campaign show that students were able to gain maximum efficient solar power from the devices they constructed, which gave them a solid understanding of solar power technology. Analysis of the campaign questionnaire in regards to the activity shows that students believe that solar energy should be better utilized as an energy source in Norway. (Also in Norwegian OR 24/2009). (Author)

  20. Airborne campaigns for CryoSat pre-launch calibration and validation

    DEFF Research Database (Denmark)

    Hvidegaard, Sine Munk; Forsberg, René; Skourup, Henriette

    2010-01-01

    From 2003 to 2008 DTU Space together with ESA and several international partners carried out airborne and ground field campaigns in preparation for CryoSat validation; called CryoVEx: CryoSat Validation Experiments covering the main ice caps in Greenland, Canada and Svalbard and sea ice in the Ar......From 2003 to 2008 DTU Space together with ESA and several international partners carried out airborne and ground field campaigns in preparation for CryoSat validation; called CryoVEx: CryoSat Validation Experiments covering the main ice caps in Greenland, Canada and Svalbard and sea ice...... in the Arctic Ocean. The main goal of the airborne surveys was to acquire coincident scanning laser and CryoSat type radar elevation measurements of the surface; either sea ice or land ice. Selected lines have been surveyed along with detailed mapping of validation sites coordinated with insitu field work...... and helicopter electromagnetic surveying. This paper summarises the pre-launch campaigns and presents some of the result from the coincident measurement from airborne and ground observations....

  1. Campaigning on behalf of the party? Party constraints on candidate campaign personalisation

    DEFF Research Database (Denmark)

    Bøggild, Troels; Pedersen, Helene Helboe

    2017-01-01

    This article analyses what makes political candidates run a party-focused or personalised election campaign. Prior work shows that candidates face incentives from voters and the media to personalise their campaign rhetoric and promises at the expense of party policy. This has raised concerns about...... that party control over the candidate nomination process and campaign financing constrains most political candidates in following electoral incentives for campaign personalisation. Using candidate survey data from the 2009 EP election campaign in 27 countries, we show how candidates from parties in which...... party officials exerted greater control over the nomination process and campaign finances were less likely to engage in personalised campaigning at the expense of the party programme. The findings imply that most parties, as central gatekeepers and resource suppliers, hold important control mechanisms...

  2. A Voxel-Based Method for Automated Identification and Morphological Parameters Estimation of Individual Street Trees from Mobile Laser Scanning Data

    Directory of Open Access Journals (Sweden)

    Hongxing Liu

    2013-01-01

    Full Text Available As an important component of urban vegetation, street trees play an important role in maintenance of environmental quality, aesthetic beauty of urban landscape, and social service for inhabitants. Acquiring accurate and up-to-date inventory information for street trees is required for urban horticultural planning, and municipal urban forest management. This paper presents a new Voxel-based Marked Neighborhood Searching (VMNS method for efficiently identifying street trees and deriving their morphological parameters from Mobile Laser Scanning (MLS point cloud data. The VMNS method consists of six technical components: voxelization, calculating values of voxels, searching and marking neighborhoods, extracting potential trees, deriving morphological parameters, and eliminating pole-like objects other than trees. The method is validated and evaluated through two case studies. The evaluation results show that the completeness and correctness of our method for street tree detection are over 98%. The derived morphological parameters, including tree height, crown diameter, diameter at breast height (DBH, and crown base height (CBH, are in a good agreement with the field measurements. Our method provides an effective tool for extracting various morphological parameters for individual street trees from MLS point cloud data.

  3. High resolution wind turbine wake measurements with a scanning lidar

    DEFF Research Database (Denmark)

    Herges, T. G.; Maniaci, D. C.; Naughton, B. T.

    2017-01-01

    High-resolution lidar wake measurements are part of an ongoing field campaign being conducted at the Scaled Wind Farm Technology facility by Sandia National Laboratories and the National Renewable Energy Laboratory using a customized scanning lidar from the Technical University of Denmark. One...

  4. Image Gently(SM): a national education and communication campaign in radiology using the science of social marketing.

    Science.gov (United States)

    Goske, Marilyn J; Applegate, Kimberly E; Boylan, Jennifer; Butler, Priscilla F; Callahan, Michael J; Coley, Brian D; Farley, Shawn; Frush, Donald P; Hernanz-Schulman, Marta; Jaramillo, Diego; Johnson, Neil D; Kaste, Sue C; Morrison, Gregory; Strauss, Keith J

    2008-12-01

    Communication campaigns are an accepted method for altering societal attitudes, increasing knowledge, and achieving social and behavioral change particularly within public health and the social sciences. The Image Gently(SM) campaign is a national education and awareness campaign in radiology designed to promote the need for and opportunities to decrease radiation to children when CT scans are indicated. In this article, the relatively new science of social marketing is reviewed and the theoretical basis for an effective communication campaign in radiology is discussed. Communication strategies are considered and the type of outcomes that should be measured are reviewed. This methodology has demonstrated that simple, straightforward safety messages on radiation protection targeted to medical professionals throughout the radiology community, utilizing multiple media, can affect awareness potentially leading to change in practice.

  5. 3D change detection at street level using mobile laser scanning point clouds and terrestrial images

    Science.gov (United States)

    Qin, Rongjun; Gruen, Armin

    2014-04-01

    Automatic change detection and geo-database updating in the urban environment are difficult tasks. There has been much research on detecting changes with satellite and aerial images, but studies have rarely been performed at the street level, which is complex in its 3D geometry. Contemporary geo-databases include 3D street-level objects, which demand frequent data updating. Terrestrial images provides rich texture information for change detection, but the change detection with terrestrial images from different epochs sometimes faces problems with illumination changes, perspective distortions and unreliable 3D geometry caused by the lack of performance of automatic image matchers, while mobile laser scanning (MLS) data acquired from different epochs provides accurate 3D geometry for change detection, but is very expensive for periodical acquisition. This paper proposes a new method for change detection at street level by using combination of MLS point clouds and terrestrial images: the accurate but expensive MLS data acquired from an early epoch serves as the reference, and terrestrial images or photogrammetric images captured from an image-based mobile mapping system (MMS) at a later epoch are used to detect the geometrical changes between different epochs. The method will automatically mark the possible changes in each view, which provides a cost-efficient method for frequent data updating. The methodology is divided into several steps. In the first step, the point clouds are recorded by the MLS system and processed, with data cleaned and classified by semi-automatic means. In the second step, terrestrial images or mobile mapping images at a later epoch are taken and registered to the point cloud, and then point clouds are projected on each image by a weighted window based z-buffering method for view dependent 2D triangulation. In the next step, stereo pairs of the terrestrial images are rectified and re-projected between each other to check the geometrical

  6. Florida's "truth" campaign: a counter-marketing, anti-tobacco media campaign.

    Science.gov (United States)

    Zucker, D; Hopkins, R S; Sly, D F; Urich, J; Kershaw, J M; Solari, S

    2000-05-01

    The "truth" campaign was created to change youth attitudes about tobacco and to reduce teen tobacco use throughout Florida by using youth-driven advertising, public relations, and advocacy. Results of the campaign include a 92 percent brand awareness rate among teens, a 15 percent rise in teens who agree with key attitudinal statements about smoking, a 19.4 percent decline in smoking among middle school students, and a 8.0 percent decline among high school students. States committed to results-oriented youth anti-tobacco campaigns should look to Florida's "truth" campaign as a model that effectively places youth at the helm of anti-tobacco efforts.

  7. Thermal Stability of a 4 Meter Primary Reflector for the Scanning Microwave Limb Sounder

    Science.gov (United States)

    Cofield, Richard E.; Kasl, Eldon P.

    2011-01-01

    The Scanning Microwave Limb Sounder (SMLS) is a space-borne heterodyne radiometer which will measure pressure, temperature and atmospheric constituents from thermal emission in [180,680] GHz. SMLS, planned for the NRC Decadal Survey's Global Atmospheric Composition Mission, uses a novel toric Cassegrain antenna to perform both elevation and azimuth scanning. This provides better horizontal and temporal resolution and coverage than were possible with elevation-only scanning in the two previous MLS satellite instruments. SMLS is diffraction-limited in the vertical plane but highly astigmatic in the horizontal (beam aspect ratio approx. 1:20). Nadir symmetry ensures that beam shape is nearly invariant over plus or minus 65 deg azimuth. A low-noise receiver FOV is swept over the reflector system by a small azimuth-scanning mirror. We describe the fabrication and thermal-stability test of a composite demonstration primary reflector, having full 4m height and 1/3 the width planned for flight. Using finite-element models of reflectors and structure, we evaluate thermal deformations and optical performance for 4 orbital environments and isothermal soak. We compare deformations with photogrammetric measurements made during soak tests in a chamber. The test temperature range exceeds predicted orbital ranges by large factors, implying in-orbit thermal stability of 0.21 micron rms (root mean square)/C, which meets SMLS requirements.

  8. Integrating Airborne and Terrestrial Laser Scanning data to monitor active landsliding

    Science.gov (United States)

    Székely, B.; Molnár, G.; Roncat, A.; Lehner, H.; Gaisecker, Th.; Drexel, P.

    2009-04-01

    Active slope processes often endanger various built-up objects and, as a consequence, sometimes human lives as well. Data acquision on the status and evolution of such slopes, especially those that had already affected by landsliding, therefore is a primary target for engineering geomorphic research. The method of laser scanning provides an appropriate data collection technique with the requested accuracy. Data from repeated Airborne Laser Scanning (ALS) campaigns are suitable to be analysed for the slow, incipient movements of the slope. The problem of this surveying technique is that repetition time is strongly dependent on the financial resources of the monitoring project, and often the requested recurrence of flight campaigns cannot be achieved. A possible solution to densify the data acquisition in time is the application of Terrestrial Laser Scanning (TLS) and intergration of its data with ALS data sets. TLS has the advantage of flexibility and shorter observation distances compared to ALS. This technique needs special considerations and tedious processing since the geometric setting of the data acquision considerably differ in TLS and ALS. Furthermore, obstacles in the landscape may partly hamper the data acqusition which rarely the case in ALS. Our case study area is a several-decade-long active landsliding in Doren (Federal State Vorarlberg, Austria) that as it develops, it is about to endangers houses of the locality. The site is especially suitable for the project, because multi-temporal data sets (from ALS flight campaigns in 2003, 2006 and 2007, respectively) of this area are available. The data integration is carried out in the form of production of point clouds (sensed from various points of the valley sides) and we compared the results with the results of the previous ALS campaigns. With the planned repetition of the TLS measurements new and detailed insights can be achieved concerning the evolution of the incipient and on-going slow motions. This

  9. Evaluation of a brief anti-stigma campaign in Cambridge: do short-term campaigns work?

    Science.gov (United States)

    Evans-Lacko, Sara; London, Jillian; Little, Kirsty; Henderson, Claire; Thornicroft, Graham

    2010-06-14

    In view of the high costs of mass-media campaigns, it is important to understand whether it is possible for a media campaign to have significant population effects over a short period of time. This paper explores this question specifically in reference to stigma and discrimination against people with mental health problems using the Time to Change Cambridge anti-stigma campaign as an example. 410 face-to-face interviews were performed pre, during and post campaign activity to assess campaign awareness and mental health-related knowledge, attitudes and behaviours. Although campaign awareness was not sustained following campaign activity, significant and sustained shifts occurred for mental health-related knowledge items. Specifically, there was a 24% (p mental health problem, I know what advice to give them to get professional help, following the campaign. Additionally, for the statement: Medication can be an effective treatment for people with mental health problems, there was a 10% rise (p = 0.05) in the proportion of interviewees responding 'agree' or 'strongly agree' following the campaign. These changes, however, were not evident for attitudinal or behaviour related questions. Although these results only reflect the impact of one small scale campaign, these preliminary findings suggest several considerations for mass-media campaign development and evaluation strategies such as: (1) Aiming to influence outcomes pertaining to knowledge in the short term; (2) Planning realistic and targeted outcomes over the short, medium and long term during sustained campaigns; and (3) Monitoring indirect campaign effects such as social discourse or other social networking/contact in the evaluation.

  10. Safety campaigns. TIS Launches New Safety Information Campaign

    CERN Multimedia

    2001-01-01

    Need to start a new installation and worried about safety aspects? Or are you newly responsible for safety matters in a CERN building? Perhaps you're simply interested in how to make the working environment safer for yourself and your colleagues. Whatever the case, a new information campaign launched by TIS this week can help. The most visible aspects of the new campaign will be posters distributed around the Laboratory treating a different subject each month. The Web site - http://safety.cern.ch/ - which provides all safety related information. But these are not the only aspects of the new campaign. Members of the TIS/GS group, whose contact details can be found on the safety web site, are available to give information and advice on a one-to-one basis at any time. The campaign's launch has been timed to coincide with European Safety Week, organized by the European Agency for Safety and Health at Work and the subject treated in the first posters is safety inspection. This particular topic only concerns thos...

  11. Evaluation of a brief anti-stigma campaign in Cambridge: do short-term campaigns work?

    Directory of Open Access Journals (Sweden)

    Henderson Claire

    2010-06-01

    Full Text Available Abstract Background In view of the high costs of mass-media campaigns, it is important to understand whether it is possible for a media campaign to have significant population effects over a short period of time. This paper explores this question specifically in reference to stigma and discrimination against people with mental health problems using the Time to Change Cambridge anti-stigma campaign as an example. Methods 410 face-to-face interviews were performed pre, during and post campaign activity to assess campaign awareness and mental health-related knowledge, attitudes and behaviours. Results Although campaign awareness was not sustained following campaign activity, significant and sustained shifts occurred for mental health-related knowledge items. Specifically, there was a 24% (p If a friend had a mental health problem, I know what advice to give them to get professional help, following the campaign. Additionally, for the statement: Medication can be an effective treatment for people with mental health problems, there was a 10% rise (p = 0.05 in the proportion of interviewees responding 'agree' or 'strongly agree' following the campaign. These changes, however, were not evident for attitudinal or behaviour related questions. Conclusions Although these results only reflect the impact of one small scale campaign, these preliminary findings suggest several considerations for mass-media campaign development and evaluation strategies such as: (1 Aiming to influence outcomes pertaining to knowledge in the short term; (2 Planning realistic and targeted outcomes over the short, medium and long term during sustained campaigns; and (3 Monitoring indirect campaign effects such as social discourse or other social networking/contact in the evaluation.

  12. PERBANDINGAN IMPLEMENTASI ADVERTISING CAMPAIGN

    OpenAIRE

    Francisca Hanna , Febrianti

    2013-01-01

    Advertising campaign merupakan serangkaian bentuk iklan melalui berbagai media dan berpusat pada satu tema dalam satu waktu. Tujuan utama advertising campaign adalah menyampaikan pesan dalam suatu tema yang diluncurkan kepada masyarakat sehingga tema tersebut menjadi ciri khas produk. Peluncuran tema campaign oleh Coca Cola dan Pepsi yang merupakan rival dalam kategori beverage merupakan obyek dari penelitian ini. Kesuksesan sebuah tema advertising campaign dilihat dengan menggunakan paramet...

  13. Campaigns Matter

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller; Pedersen, Rasmus Tue

    2014-01-01

    and the external efficacy increase over the course of the campaign, with gains found across different demographic groups, particularly narrowing the gaps in internal efficacy. The news media play a crucial role, as increased knowledge and efficacy are partly driven by media use, although tabloids actually decrease...... external efficacy. The findings suggest that positive campaign effects are universal across various media and party systems.......Election campaigns are more than simple competitions for votes; they also represent an opportunity for voters to become politically knowledgeable and engaged. Using a large-scale web panel (n≈5,000), we track the development of political knowledge, internal efficacy and external efficacy among...

  14. Do social marketing campaigns in health work? A critical analysis of four UK campaigns

    OpenAIRE

    Coope, David

    2007-01-01

    This management project looks at four recent social marketing campaigns in the field of health in the UK to determine whether such campaigns work. The project critically analyses the marketing campaigns used, and aims to determine the range of factors that create a successful social marketing campaign in health. There is analysis of four case studies undertaken after secondary research into social marketing campaigns run by a range of different organisations. The case studies are the ...

  15. SEMANTIC LABELLING OF ULTRA DENSE MLS POINT CLOUDS IN URBAN ROAD CORRIDORS BASED ON FUSING CRF WITH SHAPE PRIORS

    Directory of Open Access Journals (Sweden)

    W. Yao

    2017-09-01

    Full Text Available In this paper, a labelling method for the semantic analysis of ultra-high point density MLS data (up to 4000 points/m2 in urban road corridors is developed based on combining a conditional random field (CRF for the context-based classification of 3D point clouds with shape priors. The CRF uses a Random Forest (RF for generating the unary potentials of nodes and a variant of the contrastsensitive Potts model for the pair-wise potentials of node edges. The foundations of the classification are various geometric features derived by means of co-variance matrices and local accumulation map of spatial coordinates based on local neighbourhoods. Meanwhile, in order to cope with the ultra-high point density, a plane-based region growing method combined with a rule-based classifier is applied to first fix semantic labels for man-made objects. Once such kind of points that usually account for majority of entire data amount are pre-labeled; the CRF classifier can be solved by optimizing the discriminative probability for nodes within a subgraph structure excluded from pre-labeled nodes. The process can be viewed as an evidence fusion step inferring a degree of belief for point labelling from different sources. The MLS data used for this study were acquired by vehicle-borne Z+F phase-based laser scanner measurement, which permits the generation of a point cloud with an ultra-high sampling rate and accuracy. The test sites are parts of Munich City which is assumed to consist of seven object classes including impervious surfaces, tree, building roof/facade, low vegetation, vehicle and pole. The competitive classification performance can be explained by the diverse factors: e.g. the above ground height highlights the vertical dimension of houses, trees even cars, but also attributed to decision-level fusion of graph-based contextual classification approach with shape priors. The use of context-based classification methods mainly contributed to smoothing of

  16. Semantic Labelling of Ultra Dense Mls Point Clouds in Urban Road Corridors Based on Fusing Crf with Shape Priors

    Science.gov (United States)

    Yao, W.; Polewski, P.; Krzystek, P.

    2017-09-01

    In this paper, a labelling method for the semantic analysis of ultra-high point density MLS data (up to 4000 points/m2) in urban road corridors is developed based on combining a conditional random field (CRF) for the context-based classification of 3D point clouds with shape priors. The CRF uses a Random Forest (RF) for generating the unary potentials of nodes and a variant of the contrastsensitive Potts model for the pair-wise potentials of node edges. The foundations of the classification are various geometric features derived by means of co-variance matrices and local accumulation map of spatial coordinates based on local neighbourhoods. Meanwhile, in order to cope with the ultra-high point density, a plane-based region growing method combined with a rule-based classifier is applied to first fix semantic labels for man-made objects. Once such kind of points that usually account for majority of entire data amount are pre-labeled; the CRF classifier can be solved by optimizing the discriminative probability for nodes within a subgraph structure excluded from pre-labeled nodes. The process can be viewed as an evidence fusion step inferring a degree of belief for point labelling from different sources. The MLS data used for this study were acquired by vehicle-borne Z+F phase-based laser scanner measurement, which permits the generation of a point cloud with an ultra-high sampling rate and accuracy. The test sites are parts of Munich City which is assumed to consist of seven object classes including impervious surfaces, tree, building roof/facade, low vegetation, vehicle and pole. The competitive classification performance can be explained by the diverse factors: e.g. the above ground height highlights the vertical dimension of houses, trees even cars, but also attributed to decision-level fusion of graph-based contextual classification approach with shape priors. The use of context-based classification methods mainly contributed to smoothing of labelling by removing

  17. Clinical spectrum of females with HCCS mutation: from no clinical signs to a neonatal lethal form of the microphthalmia with linear skin defects (MLS) syndrome

    NARCIS (Netherlands)

    van Rahden, V.A.; Rau, I.; Fuchs, S.; Kosyna, F.K.; de Almeida, H.L.; Fryssira, H.; Isidor, B.; Jauch, A.; Joubert, M.; Lachmeijer, A.M.A.; Zweier, C.; Moog, U.; Kutsche, K.

    2014-01-01

    Background: Segmental Xp22.2 monosomy or a heterozygous HCCS mutation is associated with the microphthalmia with linear skin defects (MLS) or MIDAS (microphthalmia, dermal aplasia, and sclerocornea) syndrome, an X-linked disorder with male lethality. HCCS encodes the holocytochrome c-type synthase

  18. Observation of the exhaust plume from the space shuttle main engines using the microwave limb sounder

    Directory of Open Access Journals (Sweden)

    H. C. Pumphrey

    2011-01-01

    Full Text Available A space shuttle launch deposits 700 tonnes of water in the atmosphere. Some of this water is released into the upper mesosphere and lower thermosphere where it may be directly detected by a limb sounding satellite instrument. We report measurements of water vapour plumes from shuttle launches made by the Microwave Limb Sounder (MLS on the Aura satellite. Approximately 50%–65% of shuttle launches are detected by MLS. The signal appears at a similar level across the upper 10 km of the MLS limb scan, suggesting that the bulk of the observed water is above the top of the scan. Only a small fraction at best of smaller launches (Ariane 5, Proton are detected. We conclude that the sensitivity of MLS is only just great enough to detect a shuttle sized launch, but that a suitably designed instrument of the same general type could detect the exhausts from a large proportion of heavy-lift launches.

  19. EOS MLS Level 2 Data Processing Software Version 3

    Science.gov (United States)

    Livesey, Nathaniel J.; VanSnyder, Livesey W.; Read, William G.; Schwartz, Michael J.; Lambert, Alyn; Santee, Michelle L.; Nguyen, Honghanh T.; Froidevaux, Lucien; wang, Shuhui; Manney, Gloria L.; hide

    2011-01-01

    This software accepts the EOS MLS calibrated measurements of microwave radiances products and operational meteorological data, and produces a set of estimates of atmospheric temperature and composition. This version has been designed to be as flexible as possible. The software is controlled by a Level 2 Configuration File that controls all aspects of the software: defining the contents of state and measurement vectors, defining the configurations of the various forward models available, reading appropriate a priori spectroscopic and calibration data, performing retrievals, post-processing results, computing diagnostics, and outputting results in appropriate files. In production mode, the software operates in a parallel form, with one instance of the program acting as a master, coordinating the work of multiple slave instances on a cluster of computers, each computing the results for individual chunks of data. In addition, to do conventional retrieval calculations and producing geophysical products, the Level 2 Configuration File can instruct the software to produce files of simulated radiances based on a state vector formed from a set of geophysical product files taken as input. Combining both the retrieval and simulation tasks in a single piece of software makes it far easier to ensure that identical forward model algorithms and parameters are used in both tasks. This also dramatically reduces the complexity of the code maintenance effort.

  20. Contextual Influences and Campaign Awareness Among Young Adults: Evidence from the National truth® Campaign.

    Science.gov (United States)

    Vallone, Donna M; Ilakkuvan, Vinu; Xiao, Haijun; Cantrell, Jennifer; Rath, Jessica; Hair, Elizabeth

    2015-01-01

    Mass media campaigns have been found to shape the public's knowledge, attitudes, beliefs, and behavior around tobacco. This study examines the influence of contextual factors with respect to awareness of the national truth® campaign, a mass media, branded tobacco use prevention campaign, among a sample of young adults (n = 2,804) aged 24-34 years old; these respondents were within the age range for both the primary and secondary targets of the campaign during the period (2000-2007) when the campaign was airing television advertising at consistently high levels. Mulitvariable models reveal lower educational attainment and Hispanic ethnicity as significant contextual factors predictive of lower campaign awareness, controlling for media use. In contrast, gender, state tobacco control policy, sensation-seeking, current smoking status, and community-level SES variables were not significantly associated with campaign awareness. Further research is needed to identify the mechanisms through which public education campaigns operate, particularly among disadvantaged communities.

  1. The Effect of Campaign-Generated Interpersonal Communication on Campaign-Targeted Health Outcomes: A Meta-Analysis.

    Science.gov (United States)

    Jeong, Michelle; Bae, Rosie Eungyuhl

    2017-06-16

    This study examined the effect of mass media campaign-generated conversations on campaign-targeted health outcomes, via a systematic meta-analysis of 28 studies (including 124 sub-studies and a total of 138,898 participants). The study also conducted a series of moderation analyses to examine the conditions under which interpersonal communication has larger effects on bringing about the desired outcomes. The findings of this meta-analysis indicate that campaign-generated conversations have a positive effect on inducing campaign-targeted outcomes (OR = 1.28) and show that this effect is moderated by health topic addressed by the campaign, the type of outcome being targeted by the campaign, and with whom people converse, along with several other campaign-relevant and study-relevant variables. The implications of these findings for future research are discussed.

  2. How campaigns polarize the electorate

    DEFF Research Database (Denmark)

    Hansen, Kasper M.; Kosiara-Pedersen, Karina

    2017-01-01

    The minimal effect theory of campaign studies stipulates that intense political competition during campaigns assures and reinforces the initial party choice of the electorate. We find that this reinforcement is two-fold. During the campaign, the party preference of the voters’ in-group party...... an increase in their preference for their most preferred party and a decrease for their least liked party as the campaign progresses. These trends show that the political campaign polarizes the electorate by increasing the affective distance between in-group party and out-group party preferences, thereby...... resulting in stronger political polarization after the campaign than before the campaign. The data utilized in this study is a large six-wave panel-study of Danish voters’ party preferences during the Danish parliamentary election of 2011. Thus, the analysis provides evidence of the minimal effect theory...

  3. Collision Repair Campaign

    Science.gov (United States)

    The Collision Repair Campaign targets meaningful risk reduction in the Collision Repair source category to reduce air toxic emissions in their communities. The Campaign also helps shops to work towards early compliance with the Auto Body Rule.

  4. Campaigns and counter campaigns: reactions on Twitter to e-cigarette education.

    Science.gov (United States)

    Allem, Jon-Patrick; Escobedo, Patricia; Chu, Kar-Hai; Soto, Daniel W; Cruz, Tess Boley; Unger, Jennifer B

    2017-03-01

    Social media present opportunities for public health departments to galvanise interest in health issues. A challenge is creating content that will resonate with target audiences, and determining reactions to educational material. Twitter can be used as a real-time surveillance system to capture individuals' immediate reactions to education campaigns and such information could lead to better campaigns in the future. A case study testing Twitter's potential presented itself when the California Department of Public Health launched its 'Still Blowing Smoke' media campaign about the potential harmful effects of e-cigarettes. Pro-e-cigarette advocacy groups, in response, launched a counter campaign titled 'Not Blowing Smoke'. This study tracked the popularity of the two campaigns on Twitter, analysed the content of the messages and determined who was involved in these discussions. The study period was from 22 March 2015 to 27 June 2015. A stratified sampling procedure supplied 2192 tweets for analysis. Content analysis identified pro, anti and neutral e-cigarette tweets, and five additional themes: Marketing Elements, Money, Regulation/propaganda, Health, and Other. Metadata were analysed to obtain additional information about Twitter accounts. 'Not Blowing Smoke' was referenced more frequently than 'Still Blowing Smoke' on Twitter. Messages commonly objected to government regulation of e-cigarettes, refuted claims that e-cigarette manufactures were aligned with big tobacco, and touted the health benefits of e-cigarette use. E-cigarette companies and vape shops used campaign slogans to communicate with customers on Twitter. Findings showed the time dynamics of Twitter and the possibility for real-time monitoring of education campaigns. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/.

  5. Accuracy and precision of polar lower stratospheric temperatures from reanalyses evaluated from A-Train CALIOP and MLS, COSMIC GPS RO, and the equilibrium thermodynamics of supercooled ternary solutions and ice clouds

    Science.gov (United States)

    Lambert, Alyn; Santee, Michelle L.

    2018-02-01

    We investigate the accuracy and precision of polar lower stratospheric temperatures (100-10 hPa during 2008-2013) reported in several contemporary reanalysis datasets comprising two versions of the Modern-Era Retrospective analysis for Research and Applications (MERRA and MERRA-2), the Japanese 55-year Reanalysis (JRA-55), the European Centre for Medium-Range Weather Forecasts (ECMWF) interim reanalysis (ERA-I), and the National Oceanic and Atmospheric Administration (NOAA) National Centers for Environmental Prediction (NCEP) Climate Forecast System Reanalysis (NCEP-CFSR). We also include the Goddard Earth Observing System model version 5.9.1 near-real-time analysis (GEOS-5.9.1). Comparisons of these datasets are made with respect to retrieved temperatures from the Aura Microwave Limb Sounder (MLS), Constellation Observing System for Meteorology, Ionosphere and Climate (COSMIC) Global Positioning System (GPS) radio occultation (RO) temperatures, and independent absolute temperature references defined by the equilibrium thermodynamics of supercooled ternary solutions (STSs) and ice clouds. Cloud-Aerosol Lidar with Orthogonal Polarization (CALIOP) observations of polar stratospheric clouds are used to determine the cloud particle types within the Aura MLS geometric field of view. The thermodynamic calculations for STS and the ice frost point use the colocated MLS gas-phase measurements of HNO3 and H2O. The estimated bias and precision for the STS temperature reference, over the 68 to 21 hPa pressure range, are 0.6-1.5 and 0.3-0.6 K, respectively; for the ice temperature reference, they are 0.4 and 0.3 K, respectively. These uncertainties are smaller than those estimated for the retrieved MLS temperatures and also comparable to GPS RO uncertainties (bias 0.7 K) in the same pressure range. We examine a case study of the time-varying temperature structure associated with layered ice clouds formed by orographic gravity waves forced by flow over the Palmer Peninsula and

  6. News Media Framing of Negative Campaigning

    DEFF Research Database (Denmark)

    Pedersen, Rasmus Tue

    2014-01-01

    that news coverage of negative campaigning does apply the strategic game frame to a significantly larger degree than articles covering positive campaigning. This finding has significant implications for campaigning politicians and for scholars studying campaign and media effects.......News media coverage of election campaigns is often characterized by use of the strategic game frame and a focus on politicians’ use of negative campaigning. However, the exact relationship between these two characteristics of news coverage is largely unexplored. This article theorizes that consumer...... demand and norms of journalistic independence might induce the news media outlets to cover negative campaigning with a strategic game frame. A comprehensive content analysis based on several newspaper types, several election campaigns, and several different measurements of media framing confirms...

  7. The Sprite 2003 Campaign

    DEFF Research Database (Denmark)

    Neubert, T.; Laursen, S.; Rasmussen, I. L.

    2003-01-01

    During the northern hemisphere summer of 2003, from July 18 to September 18, a sprite observation campaign was conducted with measurements from Southern Europe, coordinated with measurements from the magnetically conjugate region in South Africa. The goal of the campaign was to investigate...... emissions. The presentation will give an overview of the campaign, the meteorological conditions, and present some first results....

  8. Strategic campaigns and redistributive politics

    DEFF Research Database (Denmark)

    Schultz, Christian

    2007-01-01

    The article investigates strategic, informative campaigning by two parties when politics concern redistribution. Voters are uncertain about whether parties favour special groups. Parties will target campaigns on groups where most votes are gained by informing about policies. In equilibrium......, campaigning will be most intensive in groups where the uncertainty is largest and where voters are most mobile, most likely to vote, most receptive to campaigns and relatively uninformed initially. These groups will become more informed about policy. Parties will therefore gain more votes by treating...... these groups well so these groups will gain from strategic campaigning. Welfare effects are assessed...

  9. Twitter Campaigns Around the Fifth IPCC Report: Campaign Spreading, Shared Hashtags, and Separate Communities

    NARCIS (Netherlands)

    Holmberg, K.; Hellsten, I.

    2016-01-01

    In this article, we analyzed campaigning on Twitter around the publication of the fifth Intergovernmental Panel for Climate Change (IPCC) Working Group 1 report in September, 2013. In particular, we analyzed how participation in a specific campaign and use of hashtags connected to the campaign

  10. Solar Cycle Variations of SABER CO2 and MLS H2O in the Mesosphere and Lower Thermosphere Region

    Science.gov (United States)

    Salinas, C. C. J.; Chang, L. C.; Liang, M. C.; Qian, L.; Yue, J.; Russell, J. M., III; Mlynczak, M. G.

    2017-12-01

    This work aims to present the solar cycle variations of SABER CO2 and MLS H2O in the Mesosphere and Lower Thermosphere region. These observations are then compared to SD-WACCM outputs of CO2 and H2O in order to understand their physical mechanisms. After which, we attempt to model their solar cycle variations using the default TIME-GCM and the TIME-GCM with MERRA reanalysis as lower-boundary conditions. Comparing the outputs of the default TIME-GCM and TIME-GCM with MERRA will give us insight into the importance of solar forcing and lower atmospheric forcing on the solar cycle variations of CO2 and H2O. The solar cycle influence in the parameters are calculated by doing a multiple linear regression with the F10.7 index. The solar cycle of SABER CO2 is reliable above 1e-2 mb and below 1e-3 mb. Preliminary results from the observations show that SABER CO2 has a stronger negative anomaly due to the solar cycle over the winter hemisphere. MLS H2O is reliable until 1e-2. Preliminary results from the observations show that MLS H2O also has a stronger negative anomaly due to the solar cycle over the winter hemisphere. Both SD-WACCM and the default TIME-GCM reproduce these stronger anomalies over the winter hemisphere. An analysis of the tendency equations in SD-WACCM and default TIME-GCM then reveal that for CO2, the stronger winter anomaly may be attributed to stronger downward transport over the winter hemisphere. For H2O, an analysis of the tendency equations in SD-WACCM reveal that the stronger winter anomaly may be attributed to both stronger downward transport and stronger photochemical loss. On the other hand, in the default TIME-GCM, the stronger winter anomaly in H2O may only be attributed to stronger downward transport. For both models, the stronger downward transport is attributed to enhanced stratospheric polar winter jet during solar maximum. Future work will determine whether setting the lower boundary conditions of TIME-GCM with MERRA will improve the match

  11. 11 CFR 106.3 - Allocation of expenses between campaign and non-campaign related travel.

    Science.gov (United States)

    2010-01-01

    ... 11 Federal Elections 1 2010-01-01 2010-01-01 false Allocation of expenses between campaign and non-campaign related travel. 106.3 Section 106.3 Federal Elections FEDERAL ELECTION COMMISSION GENERAL ALLOCATIONS OF CANDIDATE AND COMMITTEE ACTIVITIES § 106.3 Allocation of expenses between campaign and non...

  12. Validation of MIPAS IMK/IAA temperature, water vapor, and ozone profiles with MOHAVE-2009 campaign measurements

    Directory of Open Access Journals (Sweden)

    G. P. Stiller

    2012-02-01

    Full Text Available MIPAS observations of temperature, water vapor, and ozone in October 2009 as derived with the scientific level-2 processor run by Karlsruhe Institute of Technology (KIT, Institute for Meteorology and Climate Research (IMK and CSIC, Instituto de Astrofísica de Andalucía (IAA and retrieved from version 4.67 level-1b data have been compared to co-located field campaign observations obtained during the MOHAVE-2009 campaign at the Table Mountain Facility near Pasadena, California in October 2009. The MIPAS measurements were validated regarding any potential biases of the profiles, and with respect to their precision estimates. The MOHAVE-2009 measurement campaign provided measurements of atmospheric profiles of temperature, water vapor/relative humidity, and ozone from the ground to the mesosphere by a suite of instruments including radiosondes, ozonesondes, frost point hygrometers, lidars, microwave radiometers and Fourier transform infra-red (FTIR spectrometers. For MIPAS temperatures (version V4O_T_204, no significant bias was detected in the middle stratosphere; between 22 km and the tropopause MIPAS temperatures were found to be biased low by up to 2 K, while below the tropopause, they were found to be too high by the same amount. These findings confirm earlier comparisons of MIPAS temperatures to ECMWF data which revealed similar differences. Above 12 km up to 45 km, MIPAS water vapor (version V4O_H2O_203 is well within 10% of the data of all correlative instruments. The well-known dry bias of MIPAS water vapor above 50 km due to neglect of non-LTE effects in the current retrievals has been confirmed. Some instruments indicate that MIPAS water vapor might be biased high by 20 to 40% around 10 km (or 5 km below the tropopause, but a consistent picture from all comparisons could not be derived. MIPAS ozone (version V4O_O3_202 has a high bias of up to +0.9 ppmv around 37 km which is due to a non-identified continuum like radiance contribution

  13. Validation of MIPAS IMK-IAA Temperature, Water Vapor, and Ozone Profiles with MOHAVE-2009 Campaign Measurements

    Science.gov (United States)

    Stiller, Gabrielle; Kiefer, M.; Eckert, E.; von Clarmann, T.; Kellmann, S.; Garcia-Comas, M.; Funke, B.; Leblanc, T.; Fetzer, E.; Froidevaux, L.; hide

    2012-01-01

    MIPAS observations of temperature, water vapor, and ozone in October 2009 as derived with the scientific level-2 processor run by Karlsruhe Institute of Technology (KIT), Institute for Meteorology and Climate Research (IMK) and CSIC, Instituto de Astrofisica de Andalucia (IAA) and retrieved from version 4.67 level-1b data have been compared to co-located field campaign observations obtained during the MOHAVE-2009 campaign at the Table Mountain Facility near Pasadena, California in October 2009. The MIPAS measurements were validated regarding any potential biases of the profiles, and with respect to their precision estimates. The MOHAVE-2009 measurement campaign provided measurements of atmospheric profiles of temperature, water vapor/relative humidity, and ozone from the ground to the mesosphere by a suite of instruments including radiosondes, ozonesondes, frost point hygrometers, lidars, microwave radiometers and Fourier transform infrared (FTIR) spectrometers. For MIPAS temperatures (version V4O_T_204), no significant bias was detected in the middle stratosphere; between 22 km and the tropopause MIPAS temperatures were found to be biased low by up to 2 K, while below the tropopause, they were found to be too high by the same amount. These findings confirm earlier comparisons of MIPAS temperatures to ECMWF data which revealed similar differences. Above 12 km up to 45 km, MIPAS water vapor (version V4O_H2O_203) is well within 10% of the data of all correlative instruments. The well-known dry bias of MIPAS water vapor above 50 km due to neglect of non-LTE effects in the current retrievals has been confirmed. Some instruments indicate that MIPAS water vapor might be biased high by 20 to 40% around 10 km (or 5 km below the tropopause), but a consistent picture from all comparisons could not be derived. MIPAS ozone (version V4O_O3_202) has a high bias of up to +0.9 ppmv around 37 km which is due to a non-identified continuum like radiance contribution. No further

  14. Proposal and realization advertising campaign

    OpenAIRE

    RYCHLÁ, Marie

    2008-01-01

    The Bachelor Paper contains proposal and realization advertising campaign, including make charge for cost amount. The advertising campaign is made for chosen product of firm. Advertising campaign is planning by the medium of broadsheet and advertising on the Internet.

  15. Interrelated variations of O3, CO and deep convection in the tropical/subtropical upper troposphere observed by the Aura Microwave Limb Sounder (MLS during 2004–2011

    Directory of Open Access Journals (Sweden)

    L. Froidevaux

    2013-01-01

    Full Text Available The interrelated geographic and temporal variability seen in more than seven years of tropical and subtropical upper tropospheric (215 hPa ozone, carbon monoxide and cloud ice water content (IWC observations by the Aura Microwave Limb Sounder (MLS are presented. Observed ozone abundances and their variability (geographic and temporal agree to within 10–15 ppbv with records from sonde observations. MLS complements these (and other observations with global coverage and simultaneous measurements of related parameters. Previously-reported phenomena such as the ozone "wave one" feature are clearly seen in the MLS observations, as is a double peak in ozone abundance over tropical East Africa, with enhanced abundances in both May to June and September to November. While repeatable seasonal cycles are seen in many regions, they are often accompanied by significant interannual variability. Ozone seasonal cycles in the southern tropics and subtropics tend to be more distinct (i.e., annually repeatable than in the northern. By contrast, carbon monoxide shows distinct seasonal cycles in many northern subtropical regions, notably from India to the Eastern Pacific. Deep convection (as indicated by large values of IWC is typically associated with reductions in upper tropospheric ozone. Convection over polluted regions is seen to significantly enhance upper tropospheric carbon monoxide. While some regions show statistically significant correlations among ozone, carbon monoxide and IWC, simple correlations fall well short of accounting for the observed variability. The observed interrelated variations and metrics of annual and interannual variability described here represent a new resource for validation of atmospheric chemistry models.

  16. Mobile Health, a Key Factor Enhancing Disease Prevention Campaigns: Looking for Evidences in Kidney Disease Prevention

    Directory of Open Access Journals (Sweden)

    Nicole Roque Matias

    2017-01-01

    Full Text Available Background: Progressive chronic kidney disease (CKD failure and kidney diseases are increasing at an alarming rate all over the world. However, despite the remarkable advance in health technology, where it has become possible to successfully screen patients and predict kidney progression, a large portion of the world population is still unaware of their disease and risk exposure. Mobile Health (mHealth solutions associated with health campaigns and programs proved to be an effective mean to enhance awareness and behaviour change at individual and social level. Objective: The aim of this survey was to present the results of an environmental scan of what has been happening in the field of kidney disease prevention campaigns in recent years, with a focus on the use of mobile health as a tool to enhance the campaign's effects on targeting people and change their behaviour. Methodology: It was conducted a systematic and comprehensive review, combining experimental studies with theoretical perspectives, to look for evidence regarding the evaluation of kidney disease prevention campaigns. The databases consulted for the present survey were: MEDLINE, PubMed, Google Scholar, PsycINFO, SAGE Journals Online, and Web of Science among other sources, for an analysis period from January 2000 to June 2016. Results: Concerning the 14 analyzed examples with impact on kidney disease prevention campaign evaluation, two main campaigns were referred: The World Kidney Day (WKD campaign, and the Kidney Early Evaluation Program (KEEP. The indicators used in this analisys were in most cases comparable regarding the campaign messages, objectives and interventions tools, although em both cases the use of mHealth or other technologies is residually comparing to other diseases prevention campaigns or programs. Conclusions: This review pointed to the inexistence of behavioural change evidence as a target of the kidney disease prevention campaigns and their evaluation. General

  17. Internet Explorers: the online campaign

    NARCIS (Netherlands)

    Wall, M.; Sudulich, M.L.; Gallagher, M.; Marsh, M.

    2011-01-01

    The idea of an ‘internet election’ was initially put forward in 1997. However, there is little evidence to date that online campaigning has supplanted more traditional campaign practices. This is particularly true of Irish campaigns, which are hardware-rich affairs characterised by substantial

  18. 5 CFR 950.801 - Campaign schedule.

    Science.gov (United States)

    2010-01-01

    ... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Campaign schedule. 950.801 Section 950... VOLUNTARY ORGANIZATIONS CFC Timetable § 950.801 Campaign schedule. (a) The Combined Federal Campaign will be.../International and International parts of the Charity List to all local campaigns by a date to be determined by...

  19. Extraction of Vertical Walls from Mobile Laser Scanning Data for Solar Potential Assessment

    Directory of Open Access Journals (Sweden)

    Martin Rutzinger

    2011-03-01

    Full Text Available In recent years there has been an increasing demand among home owners for cost effective sustainable energy production such as solar energy to provide heating and electricity. A lot of research has focused on the assessment of the incoming solar radiation on roof planes acquired by, e.g., Airborne Laser Scanning (ALS. However, solar panels can also be mounted on building facades in order to increase renewable energy supply. Due to limited reflections of points from vertical walls, ALS data is not suitable to perform solar potential assessment of vertical building facades. This paper focuses on a new method for automatic solar radiation modeling of facades acquired by Mobile Laser Scanning (MLS and uses the full 3D information of the point cloud for both the extraction of vertical walls covered by the survey and solar potential analysis. Furthermore, a new method isintroduced determining the interior and exterior face, respectively, of each detected wall in order to calculate its slope and aspect angles that are of crucial importance for solar potential assessment. Shadowing effects of nearby objects are considered by computing the 3D horizon of each point of a facade segment within the 3D point cloud.

  20. The "Know Stroke" Campaign

    Science.gov (United States)

    ... Issue Past Issues Special Section The "Know Stroke" Campaign Past Issues / Summer 2007 Table of Contents For ... Javascript on. NINDS is conducting a public awareness campaign across the United States to educate people about ...

  1. Leadership Transitions during Fundraising Campaigns

    Science.gov (United States)

    Nehls, Kimberly

    2012-01-01

    Capital campaigns are intense efforts to build the financial assets of an institution in a specified amount of time. This study provides an empirical view of how changes in leadership affected concomitant capital campaigns at ten colleges and universities. The transitions during these 10 campaigns influenced morale on campus, altered timing of the…

  2. Third world campaign.

    Science.gov (United States)

    Culpin, P

    1988-10-22

    Your readers may be interested in knowing that VSO will be holding a publicity campaign in Scotland in November and December. The campaign is a chance for people to come and talk to us about the opportunities available to them to work in Third World countries. We have a wide range of interesting and challenging jobs in long-term development in health work.

  3. ARIS-Campaign: intercomparison of three ground based 22 GHz radiometers for middle atmospheric water vapor at the Zugspitze in winter 2009

    Directory of Open Access Journals (Sweden)

    C. Straub

    2011-09-01

    Full Text Available This paper presents the Alpine Radiometer Intercomparison at the Schneefernerhaus (ARIS, which took place in winter 2009 at the high altitude station at the Zugspitze, Germany (47.42° N, 10.98° E, 2650 m. This campaign was the first direct intercomparison between three new ground based 22 GHz water vapor radiometers for middle atmospheric profiling with the following instruments participating: MIRA 5 (Karlsruhe Institute of Technology, cWASPAM3 (Max Planck Institute for Solar System Research, Katlenburg-Lindau and MIAWARA-C (Institute of Applied Physics, University of Bern. Even though the three radiometers all measure middle atmospheric water vapor using the same rotational transition line and similar fundamental set-ups, there are major differences between the front ends, the back ends, the calibration concepts and the profile retrieval. The spectrum comparison shows that all three radiometers measure spectra without severe baseline artifacts and that the measurements are in good general agreement. The measurement noise shows good agreement to the values theoretically expected from the radiometer noise formula. At the same time the comparison of the noise levels shows that there is room for instrumental and calibration improvement, emphasizing the importance of low elevation angles for the observation, a low receiver noise temperature and an efficient calibration scheme.

    The comparisons of the retrieved profiles show that the agreement between the profiles of MIAWARA-C and cWASPAM3 with the ones of MLS is better than 0.3 ppmv (6% at all altitudes. MIRA 5 has a dry bias of approximately 0.5 ppm (8% below 0.1 hPa with respect to all other instruments. The profiles of cWASPAM3 and MIAWARA-C could not be directly compared because the vertical region of overlap was too small. The comparison of the time series at different altitude levels show a similar evolution of the H2O volume mixing ratio (VMR for the ground based

  4. Social Media Campaign Effects: Moderating Role of Social Capital in an Anti-Smoking Campaign.

    Science.gov (United States)

    Namkoong, Kang; Nah, Seungahn; Van Stee, Stephanie K; Record, Rachael A

    2018-03-01

    This study examined the effects of an anti-smoking campaign that employs a crowdsourcing method with a social networking service. Drawing upon social capital scholarship and the expression effect research paradigm in eHealth systems, the study also investigated the roles of social trust and community life satisfaction in the social media campaign that has a specific geographical boundary. To that end, we conducted an experiment using a two-group pretest-posttest design. We randomly assigned 201 participants to two conditions: "campaign message reception only" as a control group and "message reception and expression" as a treatment group in which participants fully engaged in the campaign process by sharing their own campaign ideas with other participants. Findings revealed that social trust and community life satisfaction interacted with the treatment condition to positively affect persuasive intentions, but in distinct ways. Social trust moderated the effect of the message reception and interaction condition on participants' willingness to encourage community members to stop smoking. In contrast, community life satisfaction moderated the effect of the treatment condition on encouraging others to comply with the community's anti-smoking policy. These results provide theoretical and practical implications related to the roles of social capital in geographically defined social media campaigns.

  5. Complex Contagion of Campaign Donations.

    Science.gov (United States)

    Traag, Vincent A

    2016-01-01

    Money is central in US politics, and most campaign contributions stem from a tiny, wealthy elite. Like other political acts, campaign donations are known to be socially contagious. We study how campaign donations diffuse through a network of more than 50,000 elites and examine how connectivity among previous donors reinforces contagion. We find that the diffusion of donations is driven by independent reinforcement contagion: people are more likely to donate when exposed to donors from different social groups than when they are exposed to equally many donors from the same group. Counter-intuitively, being exposed to one side may increase donations to the other side. Although the effect is weak, simultaneous cross-cutting exposure makes donation somewhat less likely. Finally, the independence of donors in the beginning of a campaign predicts the amount of money that is raised throughout a campaign. We theorize that people infer population-wide estimates from their local observations, with elites assessing the viability of candidates, possibly opposing candidates in response to local support. Our findings suggest that theories of complex contagions need refinement and that political campaigns should target multiple communities.

  6. Complex Contagion of Campaign Donations.

    Directory of Open Access Journals (Sweden)

    Vincent A Traag

    Full Text Available Money is central in US politics, and most campaign contributions stem from a tiny, wealthy elite. Like other political acts, campaign donations are known to be socially contagious. We study how campaign donations diffuse through a network of more than 50,000 elites and examine how connectivity among previous donors reinforces contagion. We find that the diffusion of donations is driven by independent reinforcement contagion: people are more likely to donate when exposed to donors from different social groups than when they are exposed to equally many donors from the same group. Counter-intuitively, being exposed to one side may increase donations to the other side. Although the effect is weak, simultaneous cross-cutting exposure makes donation somewhat less likely. Finally, the independence of donors in the beginning of a campaign predicts the amount of money that is raised throughout a campaign. We theorize that people infer population-wide estimates from their local observations, with elites assessing the viability of candidates, possibly opposing candidates in response to local support. Our findings suggest that theories of complex contagions need refinement and that political campaigns should target multiple communities.

  7. The Eurosprite 2005 campaign

    DEFF Research Database (Denmark)

    Arnone, Enrico; Berg, Peter; Boberg, Fredrik

    2008-01-01

    In this report we give an overview of the Eurosprite observation programme and present the results of the Eurosprite 2005 campaign. These campaigns search for occurrences of transient luminous events, such as red sprites, above thunderstorms in France, Spain, northern Italy, Switzerland and south...

  8. Cyber-campaigning in Denmark

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller; Kosiara-Pedersen, Karina

    2014-01-01

    sites and Facebook sites are popular among candidates but other features such as blogs, feeds, newsletter, video uploads, SMS and twitter are used by less than half the candidates. Second, only age and possibly education seem to matter when explaining the uptake of cyber-campaigning. The prominent...... candidates are not significantly more likely to use cyber-campaigning tools and activities. Third, the analysis of the effect of cyber-campaigning shows that the online score has an effect on the inter-party competition for personal votes, but it does not have a significant effect when controlling for other...

  9. Education campaigns: pointers and pitfalls.

    Science.gov (United States)

    Mariasy, J

    1988-01-01

    The best protection from AIDS is prevention, and this fact makes AIDS awareness campaigns a high priority. Since there are cases of well informed groups that still do not alter their sexual behavior (i.e. teenagers in the UK and San Francisco), fact forcing campaigns cannot be the method of AIDS education. Facts along with behavioral motivation are needed. AIDS awareness campaigns must recognize denial factors that must be overcome before the campaign is even taken seriously. On the other end of the spectrum, exaggerated fears leading to irrational behavior and stigmatization must be prevented by supplying counselling programs to dispel these fears. A campaign must build trust and not underestimate its target population so that their self respect remains high enough to motivate them towards assertive action. Cultural problems, such as women who cannot discuss sexual options for fear of being socially stigmatized, need to have programs that instruct as well as develop a environment that supports change. School women's groups, work places, clinics, community networks, and religious organizations know a local temperament and beliefs, and therefore should be consulted on designing messages that best fit their peers language, literacy, and economic circumstances. Their is no single answer for an AIDS awareness campaign, but a mixture of facts, explanation, persuasion, and reassurance for each targeted community must be well planned. Since each campaign is an experiment, it should be carefully regulated.

  10. 11 CFR 9002.11 - Qualified campaign expense.

    Science.gov (United States)

    2010-01-01

    ... 11 Federal Elections 1 2010-01-01 2010-01-01 false Qualified campaign expense. 9002.11 Section 9002.11 Federal Elections FEDERAL ELECTION COMMISSION PRESIDENTIAL ELECTION CAMPAIGN FUND: GENERAL ELECTION FINANCING DEFINITIONS § 9002.11 Qualified campaign expense. (a) Qualified campaign expense means...

  11. 11 CFR 9032.9 - Qualified campaign expense.

    Science.gov (United States)

    2010-01-01

    ... 11 Federal Elections 1 2010-01-01 2010-01-01 false Qualified campaign expense. 9032.9 Section 9032.9 Federal Elections FEDERAL ELECTION COMMISSION PRESIDENTIAL ELECTION CAMPAIGN FUND: PRESIDENTIAL PRIMARY MATCHING FUND DEFINITIONS § 9032.9 Qualified campaign expense. (a) Qualified campaign expense...

  12. Chemistry and transport of pollution over the Gulf of Mexico and the Pacific: spring 2006 INTEX-B campaign overview and first results

    Directory of Open Access Journals (Sweden)

    H. B. Singh

    2009-04-01

    Full Text Available Intercontinental Chemical Transport Experiment-B (INTEX-B was a major NASA (Acronyms are provided in Appendix A. led multi-partner atmospheric field campaign completed in the spring of 2006 (http://cloud1.arc.nasa.gov/intex-b/. Its major objectives aimed at (i investigating the extent and persistence of the outflow of pollution from Mexico; (ii understanding transport and evolution of Asian pollution and implications for air quality and climate across western North America; and (iii validating space-borne observations of tropospheric composition. INTEX-B was performed in two phases. In its first phase (1–21 March, INTEX-B operated as part of the MILAGRO campaign with a focus on observations over Mexico and the Gulf of Mexico. In the second phase (17 April–15 May, the main INTEX-B focus was on trans-Pacific Asian pollution transport. Multiple airborne platforms carrying state of the art chemistry and radiation payloads were flown in concert with satellites and ground stations during the two phases of INTEX-B. Validation of Aura satellite instruments (TES, OMI, MLS, HIRDLS was a key objective within INTEX-B. Satellite products along with meteorological and 3-D chemical transport model forecasts were integrated into the flight planning process to allow targeted sampling of air parcels. Inter-comparisons were performed among and between aircraft payloads to quantify the accuracy of data and to create a unified data set. Pollution plumes were sampled over the Gulf of Mexico and the Pacific several days after downwind transport from source regions. Signatures of Asian pollution were routinely detected by INTEX-B aircraft, providing a valuable data set on gas and aerosol composition to test models and evaluate pathways of pollution transport and their impact on air quality and climate. This overview provides details about campaign implementation and a context within which the present

  13. New computer security campaign

    CERN Multimedia

    Alizée Dauvergne

    2010-01-01

    A new campaign is taking shape to promote computer security. The slogan “SEC_RITY is not complete without U!” reminds users of the importance of their contribution. The campaign kicks off on 10 June with a public awareness day in the Council Chamber.   The new campaign, organised by CERN’s computer security team, will focus on prevention and involving the user. “This is an education and awareness-raising campaign for all users at CERN,” explains Stefan Lueders, in charge of computer security. “Every day, we register thousands of computer attacks against CERN: there are attempts to tamper with web pages, hack into user accounts, take over servers, and much more. A successful attack could mean confidential user information being divulged, services being interrupted or data being lost. It could even affect operations at CERN. Another factor is the damage that a successful attack could inflict on the Organization’s reputation. &...

  14. Impact of French advertising campaign

    International Nuclear Information System (INIS)

    Chaussade, Jean-Pierre; Ansel, Philippe

    1993-01-01

    'Today, some 75 % of France's electricity is generated by nuclear plants'. This was the theme of the advertising campaign launched for the second time in May 1992 by Electricite de France in national daily newspapers and magazines, in regional publications, on cinema and on TV. Compared to 1991 the second campaign was a new step in communication: first, was the wish to inform better the public. A Minitel program '3614 EDF' was created and connected by general public including a lot of information about nuclear energy and the way to visit a nuclear plant; secondly, was the use of TV media to target a larger population. The TV spot, 'the nuclear drill', uses humor to get more impact on the public. The campaign received an encouraging reception from the press, which admired its boldness and originality. As far as the general public is concerned, the campaign achieved its goals, as illustrated by the results of post-campaign surveys carried out to measure its effect. The segment of population targeted by campaign was mainly the so called 'pragmatics'. 'Pragmatics', who account for 25 % of the French population, are young, have a good education and are well informed. This category was selected as it shows a subtle attitude towards nuclear power, with more doubts than certainties. Moreover, this segment of the population has proven to be open to information issued by EDF and also plays a key role in influencing social trends. 63% of the segment targeted by the campaign (pragmatics) and 56% of the whole french population saw the ads

  15. 11 CFR 9004.4 - Use of payments; examples of qualified campaign expenses and non-qualified campaign expenses.

    Science.gov (United States)

    2010-01-01

    ... 11 Federal Elections 1 2010-01-01 2010-01-01 false Use of payments; examples of qualified campaign expenses and non-qualified campaign expenses. 9004.4 Section 9004.4 Federal Elections FEDERAL ELECTION COMMISSION PRESIDENTIAL ELECTION CAMPAIGN FUND: GENERAL ELECTION FINANCING ENTITLEMENT OF ELIGIBLE CANDIDATES...

  16. 29 CFR 452.79 - Opportunity to campaign.

    Science.gov (United States)

    2010-07-01

    ... 29 Labor 2 2010-07-01 2010-07-01 false Opportunity to campaign. 452.79 Section 452.79 Labor... DISCLOSURE ACT OF 1959 Campaign Safeguards § 452.79 Opportunity to campaign. There must be a reasonable... prior to the election so that he was denied an equal opportunity to campaign. Similarly, in a mail...

  17. Radon campaigns. Status report 2008

    International Nuclear Information System (INIS)

    Arvela, H.; Valmari, T.; Reisbacka, H.; Niemelae, H.; Oinas, T.; Maekelaeinen, I.; Laitinen-Sorvari, R.

    2008-12-01

    Radon campaigns aim at activating citizens to make indoor radon measurements and remediation as well as increasing the common awareness of indoor radon questions. Indoor radon increases the risk of lung cancer. Through radon campaigns Radiation and Nuclear Safety Authority (STUK) also promotes the attainment of those goals that the Ministry of Social Affairs and Health has set for municipal authorities in Finland for prevention of the harmful effects of radon. The Ministry of Social Affairs and Health supports this campaign. Radon campaigns were started in autumn 2003. By autumn 2008 the campaigns have been organised already in 64 regions altogether in 160 municipalities. In some municipalities they have already arranged two campaigns. Altogether 14 100 houses have been measured and in 2 100 of these the action limit of radon remediation 400 Bq / m 3 has been exceeded. When participating in radon campaigns the house owners receive a special offer on radon detectors with a reduced price. In 2008 a new practice was introduced where the campaign advertisements were distributed by mail to low-rise residential houses in a certain region. The advertisement includes an order / deposit slip with postage paid that the house owner can send directly to STUK to easily make an order for radon measurement. In the previous radon campaigns in 2003 - 2007 the municipal authorities collected the orders from house owners and distributed later the radon detectors. The radon concentrations measured in the campaign regions have exceeded the action limit of 400 Bq / m 3 in 0 - 39% of houses, depending on the region. The total of 15% of all measurements made exceeded this limit. The remediation activities have been followed by sending a special questionnaire on remedies performed to the house owners. In 2006 - 2007 a questionnaire was sent to those households where the radon concentration of 400 Bq / m 3 was exceeded during the two first campaign seasons. Among the households that replied

  18. SLAPex Freeze/Thaw 2015: The First Dedicated Soil Freeze/Thaw Airborne Campaign

    Science.gov (United States)

    Kim, Edward; Wu, Albert; DeMarco, Eugenia; Powers, Jarrett; Berg, Aaron; Rowlandson, Tracy; Freeman, Jacqueline; Gottfried, Kurt; Toose, Peter; Roy, Alexandre; hide

    2016-01-01

    Soil freezing and thawing is an important process in the terrestrial water, energy, and carbon cycles, marking the change between two very different hydraulic, thermal, and biological regimes. NASA's Soil Moisture Active/Passive (SMAP) mission includes a binary freeze/thaw data product. While there have been ground-based remote sensing field measurements observing soil freeze/thaw at the point scale, and airborne campaigns that observed some frozen soil areas (e.g., BOREAS), the recently-completed SLAPex Freeze/Thaw (F/T) campaign is the first airborne campaign dedicated solely to observing frozen/thawed soil with both passive and active microwave sensors and dedicated ground truth, in order to enable detailed process-level exploration of the remote sensing signatures and in situ soil conditions. SLAPex F/T utilized the Scanning L-band Active/Passive (SLAP) instrument, an airborne simulator of SMAP developed at NASA's Goddard Space Flight Center, and was conducted near Winnipeg, Manitoba, Canada, in October/November, 2015. Future soil moisture missions are also expected to include soil freeze/thaw products, and the loss of the radar on SMAP means that airborne radar-radiometer observations like those that SLAP provides are unique assets for freeze/thaw algorithm development. This paper will present an overview of SLAPex F/T, including descriptions of the site, airborne and ground-based remote sensing, ground truth, as well as preliminary results.

  19. GRIP CAMPAIGN REPORTS V1

    Data.gov (United States)

    National Aeronautics and Space Administration — The GRIP Campaign Reports dataset consists of various reports filed by scientists during the GRIP campaign which took place 8/15/2010 - 9/30/2010; however, several...

  20. B Butterfly Campaign: A social marketing campaign to promote normal childbirth among first-time pregnant women.

    Science.gov (United States)

    Darsareh, Fatemeh; Aghamolaei, Teamur; Rajaei, Minoo; Madani, Abdoulhossain; Zare, Shahram

    2018-06-18

    The steep increase and inappropriateness of caesarean birth represent a healthcare problem in Iran. The purpose of study was to evaluate the effect of a campaign based on social marketing to promote normal childbirth. The study was designed as a prospective case control study. The social marketing campaign was implemented from March 2016 to January 2017. A demographic data questionnaire, obstetrical history questionnaire, maternal knowledge assessment questionnaire, and maternal health belief questionnaire comprised the instruments for this study. Only women planning a caesarean birth without any medical indications for the caesarean were enrolled in the study as a case. Those who met the same inclusion criteria and did not want to participate in the campaign were assigned to the control group. In total, 350 first-time pregnant women who composed the campaign group (n=194) and control group (n=156) completed the study. The mean baseline level of knowledge and Health Belief Model component score did not differ between the two groups at baseline. However, after the campaign, knowledge scores, perceived severity, perceived susceptibility, self-efficacy, and cues to action scores differed significantly between the campaign and control groups. The follow-up of all participants in both groups showed that 35.6% (n=69) of participants in the campaign group chose natural birth as their birth method, whereas only 13.5% (n=21) in the control group delivered their newborn vaginally. The B Butterfly social marketing campaign successfully targeted first-time pregnant women who chose to have unnecessary elective cesarean births. Copyright © 2018 Australian College of Midwives. Published by Elsevier Ltd. All rights reserved.

  1. The 2016 iodine pill distribution campaign

    International Nuclear Information System (INIS)

    Delmestre, A.; Le Guen, B.

    2016-01-01

    The last iodine pills were distributed in february 2009, they are now outdated and a new campaign has been launched. Each family will receive a voucher to recover iodine pills from the nearby pharmacy. The aim of this new campaign is of course to protect people in case of severe nuclear accident but also to develop a radiation protection culture among the population. During the previous campaign only 51% of the concerned people went to the pharmacy to get the pills. The 2016 campaign will involve the public and all the establishments open to the public in a range of 10 km around each of the 19 nuclear power plants. It concerns 500 municipalities, 375.000 households, 55.000 enterprises and public utilities and 275 pharmacies are involved in the campaign. (A.C.)

  2. Inoculation in Political Campaign Communication.

    Science.gov (United States)

    Pfau, Michael; Burgoon, Michael

    1988-01-01

    Posits a strategy of resistance to the influence of attack messages in political campaigns. Finds that political campaign messages can be designed to inoculate supporters of candidates against subsequent attack messages of opposing candidates. (MS)

  3. A-train CALIOP and MLS observations of early winter Antarctic polar stratospheric clouds and nitric acid in 2008

    Directory of Open Access Journals (Sweden)

    A. Lambert

    2012-03-01

    Full Text Available A-train Cloud-Aerosol Lidar with Orthogonal Polarization (CALIOP and Microwave Limb Sounder (MLS observations are used to investigate the development of polar stratospheric clouds (PSCs and the gas-phase nitric acid distribution in the early 2008 Antarctic winter. Observational evidence of gravity-wave activity is provided by Atmospheric Infrared Sounder (AIRS radiances and infrared spectroscopic detection of nitric acid trihydrate (NAT in PSCs is obtained from the Michelson Interferometer for Passive Atmospheric Sounding (MIPAS. Goddard Earth Observing System Data Assimilation System (GEOS-5 DAS analyses are used to derive Lagrangian trajectories and to determine temperature-time histories of air parcels. We use CALIOP backscatter and depolarization measurements to classify PSCs and the MLS measurements to determine the corresponding gas-phase HNO3 as a function of temperature. For liquid PSCs the uptake of HNO3 follows the theoretical equilibrium curve for supercooled ternary solutions (STS, but at temperatures about 1 K lower as determined from GEOS-5. In the presence of solid phase PSCs, above the ice frost-point, the HNO3 depletion occurs over a wider range of temperatures (+2 to −7 K distributed about the NAT equilibrium curve. Rapid gas-phase HNO3 depletion is first seen by MLS from from 23–25 May 2008, consisting of a decrease in the volume mixing ratio from 14 ppbv (parts per billion by volume to 7 ppbv on the 46–32 hPa (hectopascal pressure levels and accompanied by a 2–3 ppbv increase by renitrification at the 68 hPa pressure level. The observed region of depleted HNO3 is substantially smaller than the region bounded by the NAT existence temperature threshold. Temperature-time histories of air parcels demonstrate that the depletion is more clearly correlated with prior exposure to temperatures a few kelvin above the frost-point. From the combined data we infer the presence

  4. ANALYSIS OF MOBILE LASER SCANNING DATA AND MULTI-VIEW IMAGE RECONSTRUCTION

    Directory of Open Access Journals (Sweden)

    C. Briese

    2012-07-01

    Full Text Available The combination of laser scanning (LS, active, direct 3D measurement of the object surface and photogrammetry (high geometric and radiometric resolution is widely applied for object reconstruction (e.g. architecture, topography, monitoring, archaeology. Usually the results are a coloured point cloud or a textured mesh. The geometry is typically generated from the laser scanning point cloud and the radiometric information is the result of image acquisition. In the last years, next to significant developments in static (terrestrial LS and kinematic LS (airborne and mobile LS hardware and software, research in computer vision and photogrammetry lead to advanced automated procedures in image orientation and image matching. These methods allow a highly automated generation of 3D geometry just based on image data. Founded on advanced feature detector techniques (like SIFT (Scale Invariant Feature Transform very robust techniques for image orientation were established (cf. Bundler. In a subsequent step, dense multi-view stereo reconstruction algorithms allow the generation of very dense 3D point clouds that represent the scene geometry (cf. Patch-based Multi-View Stereo (PMVS2. Within this paper the usage of mobile laser scanning (MLS and simultaneously acquired image data for an advanced integrated scene reconstruction is studied. For the analysis the geometry of a scene is generated by both techniques independently. Then, the paper focuses on the quality assessment of both techniques. This includes a quality analysis of the individual surface models and a comparison of the direct georeferencing of the images using positional and orientation data of the on board GNSS-INS system and the indirect georeferencing of the imagery by automatic image orientation. For the practical evaluation a dataset from an archaeological monument is utilised. Based on the gained knowledge a discussion of the results is provided and a future strategy for the integration of

  5. The articulation of transnational campaigns

    DEFF Research Database (Denmark)

    Strange, Michael Stewart

    2011-01-01

    The article traces the complex series of relations that are constitutive of transnational campaigning through empirical research, focusing on political campaigning critical of the WTO's General Agreement on Trade-in-Services. Applying the methodology of post-structuralist discourse theory......, as developed by Laclau and Mouffe, the article is able to move beyond the search for a ‘Global Civil Society' or ‘Transnational Advocacy Network', and instead focus on the articulatory process in which the relations central to transnational campaigning are produced. This empowers an analysis that is able...

  6. Social media in advertising campaigns: examining the effects on perceived persuasive intent, campaign and brand responses

    OpenAIRE

    Voorveld, H.A.M.; van Noort, G.

    2014-01-01

    Inspired by the increasing popularity of advertising on social media, and especially on social network sites (SNSs), the aim of this study is to give insight into the effectiveness of SNS advertising. The first experimental study compares consumer responses to advertising on SNSs and television (TV) and demonstrates that while TV campaigns are evaluated more positively, SNS campaigns result in more favourable cognitive responses. Moreover, the persuasive intent of SNS campaigns is less recogn...

  7. Recall of "The Real Cost" Anti-Smoking Campaign Is Specifically Associated With Endorsement of Campaign-Targeted Beliefs.

    Science.gov (United States)

    Kranzler, Elissa C; Gibson, Laura A; Hornik, Robert C

    2017-10-01

    Though previous research suggests the FDA's "The Real Cost" anti-smoking campaign has reduced smoking initiation, the theorized pathway of effects (through targeted beliefs) has not been evaluated. This study assesses the relationship between recall of campaign television advertisements and ad-specific anti-smoking beliefs. Respondents in a nationally representative survey of nonsmoking youths age 13-17 (n = 4,831) reported exposure to four The Real Cost advertisements and a fake ad, smoking-relevant beliefs, and nonsmoking intentions. Analyses separately predicted each targeted belief from specific ad recall, adjusting for potential confounders and survey weights. Parallel analyses with non-targeted beliefs showed smaller effects, strengthening claims of campaign effects. Recall of four campaign ads (but not the fake ad) significantly predicted endorsement of the ad-targeted belief (Mean β = .13). Two-sided sign tests indicated stronger ad recall associations with the targeted belief relative to the non-targeted belief (p < .05). Logistic regression analyses indicated that respondents who endorsed campaign-targeted beliefs were more likely to have no intention to smoke (p < .01). This study is the first to demonstrate a relationship between recall of ads from The Real Cost campaign and the theorized pathway of effects (through targeted beliefs). These analyses also provide a methodological template for showing campaign effects despite limitations of available data.

  8. 29 CFR 452.67 - Distribution of campaign literature.

    Science.gov (United States)

    2010-07-01

    ... 29 Labor 2 2010-07-01 2010-07-01 false Distribution of campaign literature. 452.67 Section 452.67... AND DISCLOSURE ACT OF 1959 Campaign Safeguards § 452.67 Distribution of campaign literature. The Act... distribute his campaign literature to the membership at his expense. When the organization or its officers...

  9. A report from YMC Sumatra field campaign

    Science.gov (United States)

    Yoneyama, K.; Yokoi, S.; Mori, S.; Nasuno, T.; Yamanaka, M. D.; Yasunaga, K.; Haryoko, U.; Nurhayati, N.; Syamsudin, F.

    2017-12-01

    Years of the Maritime Continent (YMC) is a two-year international field campaign from July 2017 through the early 2020. It aims at enhancing our knowledge of weather-climate systems over the Maritime Continent and its relation to higher latitudes through observations and numerical modeling. YMC field observations consist of several Intensive Observation Periods (IOPs) and routine basis long-term observations done by local agencies. One of IOPs is a joint effort done by Japanese and Indonesian research groups and we call it YMC-Sumatra, which studies precipitation mechanism along the west coast of Sumatra Island (Bengkulu city) especially focusing on a relationship between diurnal cycle convection and large-scale disturbances such as the Madden-Julian Oscillation (MJO). Observations will be carried out from November 16, 2017 through January 15, 2018. Since it is known that diurnally developed convection over the coast propagates offshore in the night time, we will deploy a ship off the coast in addition to the land-based site in Bengkulu meteorological station. From both sides, we conduct scanning weather radars, 3-hourly radiosonde soundings, and continuous surface meteorological measurements. Ocean surface is also intensively measured by 3-hourly CTD, ADCP, turbulent sensor, and so on from the ship. In addition, two types of forecast run (global 7-/14-km mesh for 14-/30-day forecast) using NICAM will be performed. Since this campaign in Sumatra is being done during the AGU meeting, a preliminary live report will be provided, so that scientific results as well as logistics information can be used for further IOPs.

  10. INTEGRATED ADVERTISING CAMPAIGN

    Directory of Open Access Journals (Sweden)

    Adina Claudia NEAMŢU

    2010-06-01

    Full Text Available Campaign and especially advertising campaign represents one of the variables of the marketing mix, an important one, being difficult to separate its contribution from the one of the other elements. Irrespective of the specific object that is behind an advertising company, the investment will be retrieved only if the right information is transmitted to the right persons in the right way. This is difficult to accomplish if the advertising responsible in that firm do not understand appropriately: the market nature; the product nature; the distribution channels nature; the communication channels nature – available advertising supports and their features

  11. Do vegetarian marketing campaigns promote a vegan diet?

    OpenAIRE

    James, Waters

    2015-01-01

    This paper examines whether vegetarian marketing campaigns promote a vegan diet. Our trivariate model of omnivorous, vegetarian, and vegan consumption is estimated using twenty years of UK data. For short-lived campaigns, we find no persistent effect, but observe a rise and fall in vegan numbers during adjustment. For long-running campaigns, we find that for every person who adopts a vegetarian diet in such a campaign, around 0.34 people adopt a vegan diet. In a campaign to market veganis...

  12. Multi-angle polarimeter inter-comparison: the PODEX and ACEPOL field campaigns

    Science.gov (United States)

    Knobelspiesse, K. D.; Tan, Q.; Redemann, J.; Cairns, B.; Diner, D. J.; Ferrare, R. A.; van Harten, G.; Hasekamp, O. P.; Kalashnikova, O. V.; Martins, J. V.; Yorks, J. E.; Seidel, F. C.

    2017-12-01

    A multi-angle polarimeter has been proposed for the NASA Aerosol-Cloud-Ecosystem (ACE) mission, recommended by the National Research Council's Decadal Survey. Such instruments are uncommon in orbit, and there is a great diversity of prototype instrument characteristics. For that reason, NASA funded two field campaigns where airborne polarimeter prototypes were deployed on the high altitude ER-2 aircraft. The first field campaign, POlarimeter DEfinition EXperiment (PODEX), was carried out in southern California in early 2013. Three polarimeters participated: the Airborne Multi-angle SpectroPolarimeter Imager (AirMSPI), the Passive Aerosol and Cloud Suite (PACS) and the Research Scanning Polarimeter (RSP). PACS, on its first deployment, suffered detector problems, while AirMSPI and RSP performed within expectations. Initial comparisons of AirMSPI and RSP observations found Degree of Linear Polarization (DoLP) biases. Following corrections to both instrument's calibration and/or geolocation techniques, these issues have improved. We will present the details of this comparison. The recent ACEPOL mission returned to southern California in October-November with a larger compliment of multi-angle polarimeters. This included AirMSPI and RSP, like in PODEX. Additional polarimetric instruments included AirHARP (Airborne HyperAngular Rainbow Polarimeter, a successor to PACS) and SPEX Airborne (SPectropolarimeter for Planetary Exploration). Two Lidars were also deployed: The High Spectral Resolution Lidar -2 (HSRL-2) and the Cloud Physics Lidar (CPL). While data processing is still underway, we will describe the objectives of this campaign and give a preview of what to expect in subsequent analysis.

  13. Campaign rhetoric: A model of reputation

    OpenAIRE

    Aragonés, Enriqueta; Postlewaite, Andrew

    2000-01-01

    We analyze conditions under which a candidate's campaign rhetoric may affect the beliefs of the voters over what policy the candidate will implement in case he wins the election. We develop a model of repeated elections with complete information in which candidates are purely ideological. Voter's strategies involve a credible threat to punish candidates that renege of their campaign promises, and in equilibrium all campaign promises are believed by voters, and honore...

  14. 5 CFR 950.701 - DoD overseas campaign.

    Science.gov (United States)

    2010-01-01

    ... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false DoD overseas campaign. 950.701 Section... VOLUNTARY ORGANIZATIONS DoD Overseas Campaign § 950.701 DoD overseas campaign. (a) A Combined Federal Campaign is authorized for all Department of Defense (DoD) activities in the overseas areas during a 6-week...

  15. Assessment and Applications of NASA Ozone Data Products Derived from Aura OMI-MLS Satellite Measurements in Context of the GMI Chemical Transport Model

    Science.gov (United States)

    Ziemke, J. R.; Olsen, M. A.; Witte, J. C.; Douglass, A. R.; Strahan, S. E.; Wargan, K.; Liu, X.; Schoeberl, M. R.; Yang, K.; Kaplan, T. B.; hide

    2013-01-01

    Measurements from the Ozone Monitoring Instrument (OMI) and Microwave Limb Sounder (MLS), both onboard the Aura spacecraft, have been used to produce daily global maps of column and profile ozone since August 2004. Here we compare and evaluate three strategies to obtain daily maps of tropospheric and stratospheric ozone from OMI and MLS measurements: trajectory mapping, direct profile retrieval, and data assimilation. Evaluation is based upon an assessment that includes validation using ozonesondes and comparisons with the Global Modeling Initiative (GMI) chemical transport model (CTM). We investigate applications of the three ozone data products from near-decadal and inter-annual timescales to day-to-day case studies. Zonally averaged inter-annual changes in tropospheric ozone from all of the products in any latitude range are of the order 1-2 Dobson Units while changes (increases) over the 8-year Aura record investigated http://eospso.gsfc.nasa.gov/atbd-category/49 vary approximately 2-4 Dobson Units. It is demonstrated that all of the ozone products can measure and monitor exceptional tropospheric ozone events including major forest fire and pollution transport events. Stratospheric ozone during the Aura record has several anomalous inter-annual events including stratospheric warming split events in the Northern Hemisphere extra-tropics that are well captured using the data assimilation ozone profile product. Data assimilation with continuous daily global coverage and vertical ozone profile information is the best of the three strategies at generating a global tropospheric and stratospheric ozone product for science applications.

  16. Campaign effects and self-analysis Internet tool

    Energy Technology Data Exchange (ETDEWEB)

    Brange, Birgitte [Danish Electricity Saving Trust (Denmark); Fjordbak Larsen, Troels [IT Energy ApS (Denmark); Wilke, Goeran [Danish Electricity Saving Trust (Denmark)

    2007-07-01

    In October 2006, the Danish Electricity Saving Trust launched a large TV campaign targeting domestic electricity consumption. The campaign was based on the central message '1000 kWh/year per person is enough'. The campaign was accompanied by a new internet portal with updated information about numerous household appliances, and by analysis tools for bringing down electricity consumption to 1000 kWh/year per person. The effects of the campaign are monitored through repeated surveys and analysed in relation to usage of internet tools.

  17. Anti-idling campaign : Final report

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2002-11-01

    The efficient use of transportation fuels and other petroleum products is being promoted by the Canadian Petroleum Products Institute. The Institute was busy during the past year in attempting to gain an understanding of the measures that could be adopted to assist motorists clearly identify the relationship between fuel consumption, personal transportation spending, and environmental impacts. The Institute undertook these efforts with Natural Resources Canada (NRCan) Office of Energy Efficiency (which both provided funding) and the Public Policy Forum. A first step proposed was the development of an anti-idling public awareness campaign. It was recognized that idling a vehicle for more than ten seconds costs money and wastes fuel, while simultaneously contributing to air pollution, greenhouse gas emissions, and climate change. The campaign also involved Esso, Shell, Petro-Canada, Canadian Tire and Sunoco for the development and implementation phases over the last two weeks of August 2002. A pilot campaign was tested in Mississauga, Ontario. Various materials were used for this campaign, such as posters, banners, cling vinyl window decals, air fresheners and information cards. The main successes of the campaign were: testing the methods of communicating the anti-idling message to drivers at gasoline retailing sites, increasing awareness among the driving public concerning the problems resulting from excessive idling, and encouraging the reduction of idling whenever and wherever it takes place. 1 tab.

  18. Remembering the 100,000 lives campaign

    Directory of Open Access Journals (Sweden)

    Robbins RA

    2016-06-01

    Full Text Available No abstract available. Article truncated after 150 words. Earlier this week the Institute for Healthcare Improvement (IHI emailed its weekly bulletin celebrating that it has been ten years since the end of the 100,000 Lives Campaign (Appendix 1. This was the campaign, according to the bulletin, that put IHI on the map. The Campaign started at the IHI National Forum in December 2004, when IHI's president, Don Berwick, announced that IHI would work together with nearly three-quarters of the US hospitals to reduce needless deaths by 100,000 over 18 months. A phrase borrowed from political campaigns became IHI's cri de coeur: “Some is not a number. Soon is not a time.” The Campaign relied on six key interventions: Rapid Response Teams; Improved Care for Acute Myocardial Infarction; Medication Reconciliation; Preventing Central Line Infections; Preventing Surgical Site Infections; Preventing Ventilator-Associated Pnemonia [sic]. According to the bulletin, the Campaign’s impact rippled across the organization and the world. IHI listed some ...

  19. Qualitative Analysis of Infant Safe Sleep Public Campaign Messaging.

    Science.gov (United States)

    Peacock, Nadine R; Altfeld, Susan; Rosenthal, Allison L; Garland, Caitlin E; Massino, Jill M; Smith, Sherri L; Rowe, Hillary L; Wagener, Sarah E

    2018-03-01

    The 1994 Back to Sleep public education campaign resulted in dramatic reductions in sleep-related infant deaths, but comparable progress in recent years has been elusive. We conducted qualitative analyses of recent safe sleep campaigns from 13 U.S. cities. Goals were to (a) determine whether the campaigns reflect the full range of American Academy of Pediatrics (AAP) 2011 safe sleep recommendations, (b) describe tone and framing of the messages (e.g., use of fear appeals), (c) describe targeting/tailoring of messages to priority populations, and (d) ascertain whether the campaigns have been evaluated for reach and/or effectiveness. Methods included computer-assisted analyses of campaign materials and key informant interviews. All campaigns included "ABC" (Alone, Back, Crib) messaging; many ignored other AAP recommendations such as breastfeeding, room-sharing, immunizations, and avoiding smoke exposure. Campaigns frequently targeted priority populations such as African Americans. Fear appeals were used in three quarters of the campaigns, and 60% of the fear-based campaigns used guilt/blame messaging. We did not find published evaluation data for any of the campaigns. More attention is needed in public education campaigns to the full range of AAP recommendations, and evaluations are needed to determine the impact of these interventions on knowledge, behavior, and health outcomes.

  20. Evaluating the effectiveness of an Australian obesity mass-media campaign: how did the 'Measure-Up' campaign measure up in New South Wales?

    Science.gov (United States)

    King, E L; Grunseit, A C; O'Hara, B J; Bauman, A E

    2013-12-01

    In 2008, the Australian Government launched a mass-media campaign 'Measure-Up' to reduce lifestyle-related chronic disease risk. Innovative campaign messages linked waist circumference and chronic disease risk. Communication channels for the campaign included television, press, radio and outdoor advertising and local community activities. This analysis examines the impact of the campaign in the state of New South Wales, Australia. Cross-sectional telephone surveys (n = 1006 adults pre- and post-campaign) covered self-reported diet and physical activity, campaign awareness, knowledge about waist circumference, personal relevance of the message, perceived confidence to make lifestyle changes and waist-measuring behaviours. The campaign achieved high unprompted (38%) and prompted (89%) awareness. From pre- to post-campaign, knowledge and personal relevance of the link between waist circumference and chronic disease and waist measuring behaviour increased, although there were no significant changes in reported fruit and vegetable intake nor in physical activity. Knowledge of the correct waist measurement threshold for chronic disease risk increased over 5-fold, adjusted for demographic characteristics. 'Measure-Up' was successful at communicating the new campaign messages. Continued long-term investment in campaigns such as 'Measure-Up', supplemented with community-based health promotion, may contribute to population risk factor understanding and behaviour change to reduce chronic disease.

  1. Using Theory to Design Evaluations of Communication Campaigns: The Case of the National Youth Anti-Drug Media Campaign.

    Science.gov (United States)

    Hornik, Robert C; Yanovitzky, Itzhak

    2003-05-01

    We present a general theory about how campaigns can have effects and suggest that the evaluation of communication campaigns must be driven by a theory of effects. The National Youth Anti-Drug Media Campaign illustrates both the theory of campaign effects and implications that theory has for the evaluation design. Often models of effect assume that individual exposure affects cognitions that continue to affect behavior over a short term. Contrarily, effects may operate through social or institutional paths as well as through individual learning, require substantial levels of exposure achieved through multiple channels over time, take time to accumulate detectable change, and affect some members of the audience but not others. Responsive evaluations will choose appropriate units of analysis and comparison groups, data collection schedules sensitive to lagged effects, samples able to detect subgroup effects, and analytic strategies consistent with the theory of effects that guides the campaign.

  2. The Stages and Functions of Communication in Ballot Issue Campaigns: A Case Study of the Kansas Campaign for Liquor by the Drink.

    Science.gov (United States)

    Prentice, Diana B.; Carlin, John

    Arguing that state and local political issue campaigns warrant increased attention from communication scholars, this paper presents a rationale for analysis of issue campaigns, develops a framework for organizing and analyzing such campaigns, and applies the framework to an analysis of the 1986 campaign for the sale of liquor "by the…

  3. Campaigns and cliques: variations in effectiveness of an antismoking campaign as a function of adolescent peer group identity.

    Science.gov (United States)

    Moran, Meghan Bridgid; Murphy, Sheila T; Sussman, Steve

    2012-01-01

    Identity-based strategies have been suggested as a way to promote healthy behaviors when traditional approaches fall short. The truth® campaign, designed to reduce smoking in adolescents, is an example of a campaign that uses such a strategy to reach youth described as being outside the mainstream. This article examines the effectiveness of this strategy in promoting antitobacco company beliefs among youth. Survey data from 224 adolescents between 14 and 15 years of age were used to examine whether the truth® campaign was more or less effective at reaching and promoting antitobacco company beliefs among youth who identify with nonmainstream crowds (deviants and counterculture) versus those who identify with mainstream crowds (elites and academics). Analyses revealed that adolescents who identified as deviants and counterculture were more likely to have been persuaded by the truth® campaign. Social identity theory is used as a theoretical framework to understand these effects and to make recommendations for future health campaigns.

  4. The African American Women and Mass Media (AAMM) campaign in Georgia: quantifying community response to a CDC pilot campaign.

    Science.gov (United States)

    Hall, Ingrid J; Johnson-Turbes, Ashani; Berkowitz, Zahava; Zavahir, Yasmine

    2015-05-01

    To evaluate whether a culturally appropriate campaign using "Black radio" and print media increased awareness and utilization of local mammography screening services provided by the Centers for Disease Control and Prevention's National Breast and Cervical Cancer Early Detection Program among African American women. The evaluation used a quasi-experimental design involving data collection during and after campaign implementation in two intervention sites in GA (Savannah with radio and print media and Macon with radio only) and one comparison site (Columbus, GA). We used descriptive statistics to compare mammography uptake for African American women during the initial months of the campaign (8/08-1/09) with the latter months (2/09-8/09) and a post-campaign (9/09-12/09) period in each of the study sites. Comparisons of monthly mammogram uptake between cities were performed with multinomial logistic regression. We assumed a p value campaign to the later period. However, the increase did not persist in the post-campaign period. Analysis comparing monthly mammogram uptake in Savannah and Macon with Columbus showed a significant increase in uptake from the first to the second period in Savannah only (OR 1.269, 95 % CI (1.005-1.602), p = 0.0449). Dissemination of health promotion messages via a culturally appropriate, multicomponent campaign using Black radio and print media was effective in increasing mammogram uptake in Savannah among low-income, African American women. Additional research is needed to quantify the relative contribution of campaign radio, print media, and community components to sustain increased mammography uptake.

  5. Hierarchical extraction of urban objects from mobile laser scanning data

    Science.gov (United States)

    Yang, Bisheng; Dong, Zhen; Zhao, Gang; Dai, Wenxia

    2015-01-01

    Point clouds collected in urban scenes contain a huge number of points (e.g., billions), numerous objects with significant size variability, complex and incomplete structures, and variable point densities, raising great challenges for the automated extraction of urban objects in the field of photogrammetry, computer vision, and robotics. This paper addresses these challenges by proposing an automated method to extract urban objects robustly and efficiently. The proposed method generates multi-scale supervoxels from 3D point clouds using the point attributes (e.g., colors, intensities) and spatial distances between points, and then segments the supervoxels rather than individual points by combining graph based segmentation with multiple cues (e.g., principal direction, colors) of the supervoxels. The proposed method defines a set of rules for merging segments into meaningful units according to types of urban objects and forms the semantic knowledge of urban objects for the classification of objects. Finally, the proposed method extracts and classifies urban objects in a hierarchical order ranked by the saliency of the segments. Experiments show that the proposed method is efficient and robust for extracting buildings, streetlamps, trees, telegraph poles, traffic signs, cars, and enclosures from mobile laser scanning (MLS) point clouds, with an overall accuracy of 92.3%.

  6. Awareness campaign. Orthopedic Hospital of Oklahoma launches awareness campaign.

    Science.gov (United States)

    2007-01-01

    The Orthopedic Hospital of Oklahoma is a 25-bed inpatient and outpatient center with one focus: Orthopedics. To acquaint people with its services and build brand awareness to drive market share, the hospital launched a print campaign featuring actual patients.

  7. Pulsed Lidar Measurements of Atmospheric CO2 Column Absorption and Range During the ASCENDS 2009-2011 Airborne Campaigns

    Science.gov (United States)

    Abshire, J. B.; Weaver, C. J.; Riris, H.; Mao, J.; Sun, X.; Allan, G. R.; Hasselbrack, W. E.; Browell, E. V.

    2012-01-01

    We have developed a pulsed lidar technique for measuring the tropospheric CO2 concentrations as a candidate for NASA's ASCENDS mission and have demonstrated the CO2 and O2 measurements from aircraft. Our technique uses two pulsed lasers allowing simultaneous measurement of a single CO2 absorption line near 1572 nm, O2 extinction in the Oxygen A-band, surface height and backscatter profile. The lasers are stepped in wavelength across the CO2 line and an O2 line doublet during the measurement. The column densities for the CO2 and O2 are estimated from the differential optical depths (DOD) of the scanned absorption lines via the IPDA technique. For the 2009 ASCENDS campaign we flew the CO2 lidar only on a Lear-25 aircraft, and measured the absorption line shapes of the CO2 line using 20 wavelength samples per scan. Measurements were made at stepped altitudes from 3 to 12.6 km over the Lamont OK, central Illinois, North Carolina, and over the Virginia Eastern Shore. Although the received signal energies were weaker than expected for ASCENDS, clear C02 line shapes were observed at all altitudes. Most flights had 5-6 altitude steps with 200-300 seconds of recorded measurements per step. We averaged every 10 seconds of measurements and used a cross-correlation approach to estimate the range to the scattering surface and the echo pulse energy at each wavelength. We then solved for the best-fit CO2 absorption line shape, and calculated the DOD of the fitted CO2 line, and computed its statistics at the various altitude steps. We compared them to CO2 optical depths calculated from spectroscopy based on HITRAN 2008 and the column number densities calculated from the airborne in-situ readings. The 2009 measurements have been analyzed in detail and they were similar on all flights. The results show clear CO2 line shape and absorption signals, which follow the expected changes with aircraft altitude from 3 to 13 km. They showed the expected nearly the linear dependence of DOD vs

  8. 26 CFR 701.9006-1 - Presidential Election Campaign Fund.

    Science.gov (United States)

    2010-04-01

    ... 26 Internal Revenue 20 2010-04-01 2010-04-01 false Presidential Election Campaign Fund. 701.9006-1...) INTERNAL REVENUE PRACTICE PRESIDENTIAL ELECTION CAMPAIGN FUND § 701.9006-1 Presidential Election Campaign Fund. (a) Transfer of amounts to the Presidential Election Campaign Fund. The Secretary shall determine...

  9. Campaign contributions and the desirability of full disclosure laws

    NARCIS (Netherlands)

    Sloof, R.

    1999-01-01

    In a signaling game model of costly political campaigning in which a candidate is dependent on a donor for campaign funds it is verified whether the electorate may benefit from campaign contributions being directly observed. By purely focusing on the informational role of campaign contributions the

  10. Negative campaigning in Western Europe: Similar or different?

    NARCIS (Netherlands)

    Walter, A.S.

    2013-01-01

    This article describes how political parties in parliamentary election campaigns in Western Europe make use of negative campaigning and examines whether their behaviour differs from that of candidates competing in US presidential election campaigns. Furthermore, it theorises how the differences and

  11. High levels of confusion for cholesterol awareness campaigns.

    Science.gov (United States)

    Hall, Danika V

    2008-09-15

    Earlier this year, two industry-sponsored advertising campaigns for cholesterol awareness that target the general public were launched in Australia. These campaigns aimed to alert the public to the risks associated with having high cholesterol and encouraged cholesterol testing for wider groups than those specified by the National Heart Foundation. General practitioners should be aware of the potential for the two campaigns to confuse the general public as to who should be tested, and where. The campaign sponsors (Unilever Australasia and Pfizer) each have the potential to benefit by increased market share for their products, and increased profits. These disease awareness campaigns are examples of what is increasingly being termed "condition branding" by pharmaceutical marketing experts.

  12. Cultivating Campaign Managers: A Discussion Regarding the Creation and Implementation of a Campaign Management Course

    Science.gov (United States)

    Dickinson, Amber R.

    2018-01-01

    When approached about working with colleagues to develop a new course revolving around the inner-workings of a political campaign, one thing was obvious to me: We had to give the course the unique element of making it as closely mimic real-world campaign activities as possible. If we were going to attempt to actually prepare students for work on a…

  13. 5 CFR 950.103 - Establishing a local campaign.

    Science.gov (United States)

    2010-01-01

    ... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Establishing a local campaign. 950.103... PRIVATE VOLUNTARY ORGANIZATIONS General Provisions § 950.103 Establishing a local campaign. (a) The Director establishes and maintains the official list of local campaigns and the geographical area each...

  14. 5 CFR 734.205 - Participation in political campaigns.

    Science.gov (United States)

    2010-01-01

    ... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Participation in political campaigns. 734... in political campaigns. Subject to the prohibitions in § 734.306, an employee may: (a) Display... candidate or a candidate for political party office in a political advertisement, broadcast, campaign...

  15. AAU-DLR 2010 Indoor Measurement Campaign

    DEFF Research Database (Denmark)

    Steinböck, Gerhard; Pedersen, Troels; Wang, Wei

    2011-01-01

    A measurement campaign, not part of the WHERE2 project, with the focus on indoor multilink and reverberant in-room channels was conducted by DLR and AAU. The measurement data is used from both parties within the WHERE2 project and can be shared upon request. The measurement campaign has two main...... Channels". For the measurement campaign the measurement platform for time-variant wireless channels from DLR was used. The high spatial resolution of the platform allows for combining several transmitter positions to a virtual array. Together with the circular receiver array, this enables a bi...

  16. Campaigning for Children's Oral Health: A Case Study

    Science.gov (United States)

    Vaughan, Kate

    2009-01-01

    Arguably, the ultimate application of evidenced-based communications is translating the research recommendations into a full-fledged media campaign. This article explains the development and implementation of Watch Your Mouth, a campaign based on FrameWorks Institute's research on children's oral health. To date, this innovative campaign has been…

  17. 29 CFR 452.69 - Expenses of campaign literature.

    Science.gov (United States)

    2010-07-01

    ... 29 Labor 2 2010-07-01 2010-07-01 false Expenses of campaign literature. 452.69 Section 452.69... AND DISCLOSURE ACT OF 1959 Campaign Safeguards § 452.69 Expenses of campaign literature. Each... is no requirement that the union distribute the literature of the candidate free of charge. In the...

  18. Teaching the Public Relations Campaigns Course.

    Science.gov (United States)

    Worley, Debra A.

    2001-01-01

    Argues for a Campaign Planning Course in the undergraduate public relations major. Discusses nine course objectives. Describes five phases of campaign planning and implementation, how the phase approach includes important course topics, and how it fulfills course objectives. Describes how student groups work with actual clients throughout the…

  19. Marketing Social Service Programs Using Political Campaign Technology.

    Science.gov (United States)

    Bynum, Peter

    1991-01-01

    Discusses how human services agencies can use strategies and information technologies similar to those used in political campaigns to identify needs and attitudes for social services campaigns. Marketing for social services programs is described, and the use of computers for a political campaign and for a teenage pregnancy program is compared.…

  20. Status Report on the Development of Research Campaigns

    Energy Technology Data Exchange (ETDEWEB)

    Baer, Donald R.; Baker, Scott E.; Washton, Nancy M.; Linggi, Bryan E.

    2013-06-30

    Research campaigns were conceived as a means to focus EMSL research on specific scientific questions. Campaign will help fulfill the Environmental Molecular Sciences Laboratory (EMSL) strategic vision to develop and integrate, for use by the scientific community, world leading capabilities that transform understanding in the environmental molecular sciences and accelerate discoveries relevant to the Department of Energy’s (DOE’s) missions. Campaigns are multi-institutional multi-disciplinary projects with scope beyond those of normal EMSL user projects. The goal of research campaigns is to have EMSL scientists and users team on the projects in the effort to accelerate progress and increase impact in specific scientific areas by focusing user research, EMSL resources, and expertise in those areas. This report will give a history and update on the progress of those campaigns.

  1. Challenges and opportunities for dietary campaigns

    DEFF Research Database (Denmark)

    Bech-Larsen, Tino; Aschemann-Witzel, Jessica; Verbeke, Wim

    2013-01-01

    The objective of our research was to explore and discuss the challenges and opportunities inherent to the management of public healthy eating campaigns. The discussion is based on a study of campaign managers’ perceptions of nine successfully implemented European healthy eating campaigns. Based...... on these interviews, we suggest that social marketing compared to commercial food marketing is not necessarily at a disadvantage; rather, social marketers working to promote healthy eating can benefit from the formation of alliances with public and private partners, the empowerment of their targets and of those who...... influence the targets, the development of credible and emotive messages and relationships with media and public institutions....

  2. Political Reputations and Campaign Promises

    OpenAIRE

    Aragones, Enriqueta; Palfrey, Thomas R.; Postlewaite, Andrew

    2006-01-01

    We analyze conditions under which candidates' reputations may affect voters' beliefs over what policy will be implemented by the winning candidate of an election. We develop a model of repeated elections with complete information in which candidates are purely ideological. We analyze an equilibrium in which voters' strategies involve a credible threat to punish candidates who renege on their campaign promises and in which all campaign promises are believed by voters and honored by candidates....

  3. Multi-detector row CT of the kidney: Optimizing scan delays for bolus tracking techniques of arterial, corticomedullary, and nephrographic phases

    Energy Technology Data Exchange (ETDEWEB)

    Goshima, Satoshi [Department of Radiology, Gifu University School of Medicine, 1-1 Yanagido, Gifu 501-1193 (Japan); Kanematsu, Masayuki [Department of Radiology, Gifu University School of Medicine, 1-1 Yanagido, Gifu 501-1193 (Japan); Department of Radiology Services, Gifu University School of Medicine, 1-1 Yanagido, Gifu 501-1193 (Japan); Nishibori, Hironori; Kondo, Hiroshi; Tsuge, Yusuke [Department of Radiology, Gifu University School of Medicine, 1-1 Yanagido, Gifu 501-1193 (Japan); Yokoyama, Ryujiro; Miyoshi, Toshiharu [Department of Radiology Services, Gifu University School of Medicine, 1-1 Yanagido, Gifu 501-1193 (Japan); Onozuka, Minoru [Department of Physiology and Neuroscience, Kanagawa Dental College, Yokosuka, Kanagawa (Japan); Shiratori, Yoshimune [Department of Medical Informatics, Gifu University School of Medicine, Gifu (Japan); Moriyama, Noriyuki [Department of Diagnostic Radiology, National Cancer Center Hospital, Tsukiji, Chuo-Ku, Tokyo (Japan); Bae, Kyongtae T. [Mallinckrodt Institute of Radiology, Washington University School of Medicine, St. Louis, MO (United States)

    2007-09-15

    Purpose: To determine optimal scan delays for renal arterial-, corticomedullary-, and nephrographic-phase imaging with multi-detector row computed tomography (MDCT) of the kidney using a bolus-tracking technique. Methods and materials: One hundred and twenty-eight patients underwent three-phase CT scan of the kidney with eight-row MDCT after receiving 2 mL/kg of 300 mg I/mL contrast medium at 4 mL/s. Patients were prospectively randomized into three groups with different scan delays for the three scan phases (arterial, corticomedullary, and nephrographic) after bolus-tracking triggered at 50 HU of aortic contrast enhancement: group 1 (5, 20, 45 s); group 2 (10, 25, 50 s); and group 3 (15, 30, 55 s). Mean CT values (HU) of the abdominal aorta, renal artery, renal vein, renal cortex, and renal medulla were measured; increases in CT values pre- to post-contrast were assessed as contrast enhancement. Renal artery-to-vein and renal cortex-to-medulla contrast differences were also assessed. Qualitative analysis was also performed. Results: Mean renal artery enhancement was 240-288 HU at 5-15 s after the trigger and peaked at 10 s (P < .001). Mean renal cortical enhancement was 195-217 HU at 10-30 s and peaked at 25 s (P < .01). Contrast enhancement in the renal medulla increased gradually and reached mean 145 HU at 55 s. Cortex-to-medulla contrast difference was high (110-140 HU) at 5-30 s and decreased below 30 HU at 45 s after the trigger. Renal artery-to-vein contrast difference was high (121-125 HU) at 5-10 s. Qualitative results correlated well with quantitative results. Conclusion: For the injection protocol used in this study, optimal scan delays after the bolus-tracking trigger were 5-10 s for renal arterial, 15-25 s for corticomedullary, and 50-55 s for nephrographic phases.

  4. AUTOMATIC EXTRACTION OF ROCK JOINTS FROM LASER SCANNED DATA BY MOVING LEAST SQUARES METHOD AND FUZZY K-MEANS CLUSTERING

    Directory of Open Access Journals (Sweden)

    S. Oh

    2012-09-01

    Full Text Available Recent development of laser scanning device increased the capability of representing rock outcrop in a very high resolution. Accurate 3D point cloud model with rock joint information can help geologist to estimate stability of rock slope on-site or off-site. An automatic plane extraction method was developed by computing normal directions and grouping them in similar direction. Point normal was calculated by moving least squares (MLS method considering every point within a given distance to minimize error to the fitting plane. Normal directions were classified into a number of dominating clusters by fuzzy K-means clustering. Region growing approach was exploited to discriminate joints in a point cloud. Overall procedure was applied to point cloud with about 120,000 points, and successfully extracted joints with joint information. The extraction procedure was implemented to minimize number of input parameters and to construct plane information into the existing point cloud for less redundancy and high usability of the point cloud itself.

  5. Marketing plan and campaign for Riosol Oy

    OpenAIRE

    Toivonen, Kim

    2016-01-01

    The aim of this thesis was to create an efficient marketing plan and a working marketing campaign for the case company. The aspects of the marketing plan and campaign were adjusted to fit the company size, field of business and aims of the case company. To get a better view on the aspects of the marketing plan and campaign, theoretical frameworks are inspected, such as marketing mix, company stages and SWOT-analysis. This thesis consists of theoretical framework as well as practical implem...

  6. Energy efficiency public service advertising campaign

    Energy Technology Data Exchange (ETDEWEB)

    Gibson-Grant, Amanda [Advertising Council, New York, NY (United States)

    2015-06-12

    The Advertising Council (“the Ad Council”) and The United States Department of Energy (DOE) created and launched a national public service advertising campaign designed to promote energy efficiency. The objective of the Energy Efficiency campaign was to redefine how consumers approach energy efficiency by showing that saving energy can save homeowners money.

  7. Political Campaigns Get Personal with Students

    Science.gov (United States)

    Hermes, J. J.

    2007-01-01

    On Election Day in 2006, some students at the University of Texas at Austin were prodded by startlingly personal calls from Democratic Party supporters. As political campaigns look to corral young voters, those calls could be a harbinger of things to come in 2008: campaigns going after students through contact information that public colleges are…

  8. What makes or breaks a health fundraising campaign on twitter?

    NARCIS (Netherlands)

    Prasetyo, N.D.; Hauff, C.; Nguyen, D.; Broek, T.A. van den; Hiemstra, D.

    2015-01-01

    Health campaigns that aim to raise awareness and subsequently raise funds for research and treatment are commonplace. While many local campaigns exist, very few attract the attention of a global audience. One of those global campaigns is Movember, an annual campaign during the month of November,

  9. Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign

    OpenAIRE

    Davis, Kevin C; Shafer, Paul R; Rodes, Robert; Kim, Annice; Hansen, Heather; Patel, Deesha; Coln, Caryn; Beistle, Diane

    2016-01-01

    Background Federal and state public health agencies in the United States are increasingly using digital advertising and social media to promote messages from broader multimedia campaigns. However, little evidence exists on population-level campaign awareness and relative cost efficiencies of digital advertising in the context of a comprehensive public health education campaign. Objective Our objective was to compare the impact of increased doses of digital video and television advertising fro...

  10. Heart Health: The Heart Truth Campaign 2009

    Science.gov (United States)

    ... Bar Home Current Issue Past Issues Cover Story Heart Health The Heart Truth Campaign 2009 Past Issues / Winter 2009 Table ... one of the celebrities supporting this year's The Heart Truth campaign. Both R&B singer Ashanti (center) ...

  11. Evaluation of Kentucky's "Click It or Ticket" 2008 campaign.

    Science.gov (United States)

    2008-07-01

    The objective of this report was to document the results of the "Click It or Ticket" 2008 campaign in Kentucky. The campaign involved a combination of earned media, paid media, and enforcement. : The evaluation of the campaign included documenting th...

  12. Television campaign.

    Science.gov (United States)

    2006-01-01

    Virginia Hospital Center embarked on a branding effort in hopes of raising customer awareness of the hospital's state-of-the-art technologies in advanced medical care. The campaign launched a new phase of TV spots that highlight the facility's advanced services, such as the computed tomography angiogram, the argon plasma coagulator, and heart valve replacement surgery.

  13. Amateur astronomers in support of observing campaigns

    Science.gov (United States)

    Yanamandra-Fisher, P.

    2014-07-01

    The Pro-Am Collaborative Astronomy (PACA) project evolved from the observational campaign of C/2012 S1 or C/ISON. The success of the paradigm shift in scientific research is now implemented in other comet observing campaigns. While PACA identifies a consistent collaborative approach to pro-am collaborations, given the volume of data generated for each campaign, new ways of rapid data analysis, mining access, and storage are needed. Several interesting results emerged from the synergistic inclusion of both social media and amateur astronomers: - the establishment of a network of astronomers and related professionals that can be galvanized into action on short notice to support observing campaigns; - assist in various science investigations pertinent to the campaign; - provide an alert-sounding mechanism should the need arise; - immediate outreach and dissemination of results via our media/blogger members; - provide a forum for discussions between the imagers and modelers to help strategize the observing campaign for maximum benefit. In 2014, two new comet observing campaigns involving pro-am collaborations have been identified: (1) C/2013 A1 (C/Siding Spring) and (2) 67P/Churyumov-Gerasimenko (CG). The evolving need for individual customized observing campaigns has been incorporated into the evolution of PACA (Pro-Am Collaborative Astronomy) portal that currently is focused on comets: from supporting observing campaigns for current comets, legacy data, historical comets; interconnected with social media and a set of shareable documents addressing observational strategies; consistent standards for data; data access, use, and storage, to align with the needs of professional observers. The integration of science, observations by professional and amateur astronomers, and various social media provides a dynamic and evolving collaborative partnership between professional and amateur astronomers. The recent observation of comet 67P, at a magnitude of 21.2, from Siding

  14. Spiral CT portography: correlation with different injection rate

    International Nuclear Information System (INIS)

    Wu Dong; Zhou Kangrong; Chen Zuwang; Chen Gang; Chen Jin; Chen Huiming

    2000-01-01

    Objective: To choose optimal injection rate in spiral CT portography(CTP) by comparing 3D CTP images using different injection rates. Methods: Thirty-seven patients were randomly divided into 2 groups (11 and 26 cases in each group). Single-level dynamic scan was completed at the first liver hilus, starting at 15s or 30s after initial contrast injection(2 ml/kg) with injection rate 1.5 ml/s (slow group) or 3.0 ml/s (rapid group). The continuous scan were repeated every 5s for 120s or 135s. ROI was used to measure the CT value of the portal vein and the liver parenchyma, respectively, and then the time-density curves were drawn. Spiral CT portography were performed at injection rate of 1.5 ml/s or 3.0 ml/s as the delay time designed described above, including 98 cases in rapid group and 12 cases in slow group. Both MPVR (multi-projection volume reconstruction) and MIP (maximum intensity projection) were employed for reconstruction. All images were ranked according to the grade of portal vein, the different CT value between the portal vein and the liver parenchyma, the edge's definition of blood vessel, the grade of hepatic vein and the display of IVC by 2 radiologists. Results: The maximum density difference in average between the portal vein and the liver parenchyma was 53.4 HU and 83.9 HU, respectively (t = 16.418, P < 0.001) in slow group and rapid one, and the mean reaching time was 80s and 60s, respectively (t = 13.394, P < 0.001). In slow injection group, the average score of MPVR image was 9.3, while it was 12.5 (t = 3.514, P < 0.01) in rapid injection group. Rapid group was better than slow one at the PV-L, the grade of the portal vein, and the edge's definition of blood vessel. Conclusion: Using rapid injection rate (3.0 ml/s), the maximum density difference between the portal vein and the liver parenchyma increases, and the mean reaching time shortens. The quality of 3D CTP image of rapid injection rate (3.0 ml/s) is superior to that of slow injection rate

  15. Purex process operation and performance: 1970 thoria campaign

    International Nuclear Information System (INIS)

    Walser, R.L.

    1978-02-01

    The Hanford Purex Plant has demonstrated suitability for reprocessing irradiated thoria (ThO 2 ) target elements on a campaign basis. A 1965 process test and major production campaigns conducted in 1966 and 1970 recovered nitrate solution form products totaling approximately 565 tons of thorium and 820 kilograms of 233 U. The overall recoveries for the 1970 campaign based on reactor input data were 94.9 percent for thorium and 95.2 percent for uranium. The primary function of the Hanford Purex Plant is reprocessing of irradiated uranium fuel elements to separate and purify uranium, plutonium and neptunium. Converting the plant to thoria reprocessing required major process development work and equipment modifications. The operation and performance of the Plant during the 1970 thoria reprocessing campaign is discussed in this report. The discussion includes background information on the process and equipment, problems encountered, and changes recommended for future campaigns

  16. Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign

    Science.gov (United States)

    Shafer, Paul R; Rodes, Robert; Kim, Annice; Hansen, Heather; Patel, Deesha; Coln, Caryn; Beistle, Diane

    2016-01-01

    Background Federal and state public health agencies in the United States are increasingly using digital advertising and social media to promote messages from broader multimedia campaigns. However, little evidence exists on population-level campaign awareness and relative cost efficiencies of digital advertising in the context of a comprehensive public health education campaign. Objective Our objective was to compare the impact of increased doses of digital video and television advertising from the 2013 Tips From Former Smokers (Tips) campaign on overall campaign awareness at the population level. We also compared the relative cost efficiencies across these media platforms. Methods We used data from a large national online survey of approximately 15,000 US smokers conducted in 2013 immediately after the conclusion of the 2013 Tips campaign. These data were used to compare the effects of variation in media dose of digital video and television advertising on population-level awareness of the Tips campaign. We implemented higher doses of digital video among selected media markets and randomly selected other markets to receive similar higher doses of television ads. Multivariate logistic regressions estimated the odds of overall campaign awareness via digital or television format as a function of higher-dose media in each market area. All statistical tests used the .05 threshold for statistical significance and the .10 level for marginal nonsignificance. We used adjusted advertising costs for the additional doses of digital and television advertising to compare the cost efficiencies of digital and television advertising on the basis of costs per percentage point of population awareness generated. Results Higher-dose digital video advertising was associated with 94% increased odds of awareness of any ad online relative to standard-dose markets (Pdigital advertising was associated with a marginally nonsignificant increase (46%) in overall campaign awareness regardless of

  17. Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign.

    Science.gov (United States)

    Davis, Kevin C; Shafer, Paul R; Rodes, Robert; Kim, Annice; Hansen, Heather; Patel, Deesha; Coln, Caryn; Beistle, Diane

    2016-09-14

    Federal and state public health agencies in the United States are increasingly using digital advertising and social media to promote messages from broader multimedia campaigns. However, little evidence exists on population-level campaign awareness and relative cost efficiencies of digital advertising in the context of a comprehensive public health education campaign. Our objective was to compare the impact of increased doses of digital video and television advertising from the 2013 Tips From Former Smokers (Tips) campaign on overall campaign awareness at the population level. We also compared the relative cost efficiencies across these media platforms. We used data from a large national online survey of approximately 15,000 US smokers conducted in 2013 immediately after the conclusion of the 2013 Tips campaign. These data were used to compare the effects of variation in media dose of digital video and television advertising on population-level awareness of the Tips campaign. We implemented higher doses of digital video among selected media markets and randomly selected other markets to receive similar higher doses of television ads. Multivariate logistic regressions estimated the odds of overall campaign awareness via digital or television format as a function of higher-dose media in each market area. All statistical tests used the .05 threshold for statistical significance and the .10 level for marginal nonsignificance. We used adjusted advertising costs for the additional doses of digital and television advertising to compare the cost efficiencies of digital and television advertising on the basis of costs per percentage point of population awareness generated. Higher-dose digital video advertising was associated with 94% increased odds of awareness of any ad online relative to standard-dose markets (Pdigital advertising was associated with a marginally nonsignificant increase (46%) in overall campaign awareness regardless of media format (P=.09). Higher

  18. Simulating Various Terrestrial and Uav LIDAR Scanning Configurations for Understory Forest Structure Modelling

    Science.gov (United States)

    Hämmerle, M.; Lukač, N.; Chen, K.-C.; Koma, Zs.; Wang, C.-K.; Anders, K.; Höfle, B.

    2017-09-01

    Information about the 3D structure of understory vegetation is of high relevance in forestry research and management (e.g., for complete biomass estimations). However, it has been hardly investigated systematically with state-of-the-art methods such as static terrestrial laser scanning (TLS) or laser scanning from unmanned aerial vehicle platforms (ULS). A prominent challenge for scanning forests is posed by occlusion, calling for proper TLS scan position or ULS flight line configurations in order to achieve an accurate representation of understory vegetation. The aim of our study is to examine the effect of TLS or ULS scanning strategies on (1) the height of individual understory trees and (2) understory canopy height raster models. We simulate full-waveform TLS and ULS point clouds of a virtual forest plot captured from various combinations of max. 12 TLS scan positions or 3 ULS flight lines. The accuracy of the respective datasets is evaluated with reference values given by the virtually scanned 3D triangle mesh tree models. TLS tree height underestimations range up to 1.84 m (15.30 % of tree height) for single TLS scan positions, but combining three scan positions reduces the underestimation to maximum 0.31 m (2.41 %). Combining ULS flight lines also results in improved tree height representation, with a maximum underestimation of 0.24 m (2.15 %). The presented simulation approach offers a complementary source of information for efficient planning of field campaigns aiming at understory vegetation modelling.

  19. SIMULATING VARIOUS TERRESTRIAL AND UAV LIDAR SCANNING CONFIGURATIONS FOR UNDERSTORY FOREST STRUCTURE MODELLING

    Directory of Open Access Journals (Sweden)

    M. Hämmerle

    2017-09-01

    Full Text Available Information about the 3D structure of understory vegetation is of high relevance in forestry research and management (e.g., for complete biomass estimations. However, it has been hardly investigated systematically with state-of-the-art methods such as static terrestrial laser scanning (TLS or laser scanning from unmanned aerial vehicle platforms (ULS. A prominent challenge for scanning forests is posed by occlusion, calling for proper TLS scan position or ULS flight line configurations in order to achieve an accurate representation of understory vegetation. The aim of our study is to examine the effect of TLS or ULS scanning strategies on (1 the height of individual understory trees and (2 understory canopy height raster models. We simulate full-waveform TLS and ULS point clouds of a virtual forest plot captured from various combinations of max. 12 TLS scan positions or 3 ULS flight lines. The accuracy of the respective datasets is evaluated with reference values given by the virtually scanned 3D triangle mesh tree models. TLS tree height underestimations range up to 1.84 m (15.30 % of tree height for single TLS scan positions, but combining three scan positions reduces the underestimation to maximum 0.31 m (2.41 %. Combining ULS flight lines also results in improved tree height representation, with a maximum underestimation of 0.24 m (2.15 %. The presented simulation approach offers a complementary source of information for efficient planning of field campaigns aiming at understory vegetation modelling.

  20. Inferring Social Influence of Anti-Tobacco Mass Media Campaign.

    Science.gov (United States)

    Zhan, Qianyi; Zhang, Jiawei; Yu, Philip S; Emery, Sherry; Xie, Junyuan

    2017-07-01

    Anti-tobacco mass media campaigns are designed to influence tobacco users. It has been proved that campaigns will produce users' changes in awareness, knowledge, and attitudes, and also produce meaningful behavior change of audience. Anti-smoking television advertising is the most important part in the campaign. Meanwhile, nowadays, successful online social networks are creating new media environment, however, little is known about the relation between social conversations and anti-tobacco campaigns. This paper aims to infer social influence of these campaigns, and the problem is formally referred to as the Social Influence inference of anti-Tobacco mass mEdia campaigns (Site) problem. To address the Site problem, a novel influence inference framework, TV advertising social influence estimation (Asie), is proposed based on our analysis of two real anti-tobacco campaigns. Asie divides audience attitudes toward TV ads into three distinct stages: 1) cognitive; 2) affective; and 3) conative. Audience online reactions at each of these three stages are depicted by Asie with specific probabilistic models based on the synergistic influences from both online social friends and offline TV ads. Extensive experiments demonstrate the effectiveness of Asie.

  1. Monitoring speed before and during a speed publicity campaign.

    NARCIS (Netherlands)

    Schagen, I.N.L.G. van Commandeur, J.J.F. Goldenbeld, C. & Stipdonk, H.

    2016-01-01

    Driving speeds were monitored during a period of 16 weeks encompassing different stages of an anti-speeding campaign in the Netherlands. This campaign targeted speed limit violations in built-up areas. The observation periods differed in terms of intensity and media used for the campaign. Small

  2. The Christian Schools Campaign: What Were Its Long-Term Consequences?

    Science.gov (United States)

    Baker, Sylvia

    2009-01-01

    This article looks at the long-term consequences of a political campaign that was influential in Britain between 1988 and 1992, the Christian Schools Campaign. The campaign was a response to the need for funding of a group of small independent Christian schools. The article brings up to date the direct outcomes of the campaign in two areas. The…

  3. Mourning the Commons: Circulating Affect in Crowdfunded Funeral Campaigns

    Directory of Open Access Journals (Sweden)

    Tamara Kneese

    2018-01-01

    Full Text Available This article focuses on the role of circulated affect in crowdfunded funeral campaigns, which have attracted little scholarly attention so far. This study is based on content analysis of online campaigns ( N  = 50 and qualitative interviews ( N  = 10 with campaign supporters and initiators. Its aim is to connect crowdfunded funeral campaigns to the larger digital-sharing economy. The findings of the study suggest that in order to gather sufficient funds to cover funeral costs, individuals share emotionally evocative narratives and images with their social networks and an imagined Internet audience with the expectation of attracting compassion. The study shows that political movements, media coverage, and sharing on social media platforms are integral to the success of campaigns for socially marginal individuals. The article contributes to the growing study of crowdwork and finds persistent structural inequalities in crowdfunding campaigns, thereby contesting the ethos of the digital commons.

  4. Politics and Radio in the 1924 Campaign.

    Science.gov (United States)

    Berkman, Dave

    1987-01-01

    Discusses the relation between radio broadcasting and politics in the 1924 presidential campaign, focusing on newspaper and magazine coverage. Notes radio's influence on candidate image, the aspect of censorship, and the use of radio during the campaign and after the election. (MM)

  5. Simple, Yet Powerful English of MoveOns's Campaigns

    Directory of Open Access Journals (Sweden)

    Aris Munandar

    2012-08-01

    Full Text Available Getting messages across to a large audience of diverse backgrounds is a challenge. MoveOn.org is successful in responding to the challenge when writing its campaigns in a language intelligible to all members. This research studies the characteristics of English used in MoveOn’s campaigns during the periods of January 25, to March 30, 2011. It reveals that the campaigns choose ordinary words (neither politically charged nor hyperbolic to maintain neutrality and situation-problem-solution pattern for its rhetorical structure in order to convey an easy-to-follow argument. The research concludes that MoveOn designs its campaigns to produce persuasive effects that are more rational based than emotional-based.

  6. 5 CFR 734.411 - Participation in political campaigning; prohibitions.

    Science.gov (United States)

    2010-01-01

    ... under this subpart may not: (a) Take an active part in managing the political campaign of a candidate for partisan political office or a candidate for political party office; (b) Campaign for partisan... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Participation in political campaigning...

  7. Automatic Generation of Indoor Navigable Space Using a Point Cloud and its Scanner Trajectory

    Science.gov (United States)

    Staats, B. R.; Diakité, A. A.; Voûte, R. L.; Zlatanova, S.

    2017-09-01

    Automatic generation of indoor navigable models is mostly based on 2D floor plans. However, in many cases the floor plans are out of date. Buildings are not always built according to their blue prints, interiors might change after a few years because of modified walls and doors, and furniture may be repositioned to the user's preferences. Therefore, new approaches for the quick recording of indoor environments should be investigated. This paper concentrates on laser scanning with a Mobile Laser Scanner (MLS) device. The MLS device stores a point cloud and its trajectory. If the MLS device is operated by a human, the trajectory contains information which can be used to distinguish different surfaces. In this paper a method is presented for the identification of walkable surfaces based on the analysis of the point cloud and the trajectory of the MLS scanner. This method consists of several steps. First, the point cloud is voxelized. Second, the trajectory is analysing and projecting to acquire seed voxels. Third, these seed voxels are generated into floor regions by the use of a region growing process. By identifying dynamic objects, doors and furniture, these floor regions can be modified so that each region represents a specific navigable space inside a building as a free navigable voxel space. By combining the point cloud and its corresponding trajectory, the walkable space can be identified for any type of building even if the interior is scanned during business hours.

  8. BLOOD DONORS CAMPAIGN

    CERN Document Server

    Medical Service

    2002-01-01

    Tuesday 19 March 2002 in restaurant nr 2, from 9.00 to 16.30 hrs A blood donors campaign, organized by the Centre de Transfusion sanguine of Geneva If you already have a card giving your blood group, please bring this with you.

  9. Evaluating the ParticipACTION "Think Again" Campaign

    Science.gov (United States)

    Gainforth, Heather L.; Jarvis, Jocelyn W.; Berry, Tanya R.; Chulak-Bozzer, Tala; Deshpande, Sameer; Faulkner, Guy; Rhodes, Ryan E.; Spence, John C.; Tremblay, Mark S.; Latimer-Cheung, Amy E.

    2016-01-01

    Introduction: ParticipACTION's 2011 "Think Again" campaign aimed to draw parents', and specifically mothers', attention to the amount of physical activity (PA) their children do relative to the national guidelines (physical activity guidelines [PAG]). Purpose: To evaluate ParticipACTION's "Think Again" campaign in the context…

  10. 242-A Campaign 94-1 post run document

    International Nuclear Information System (INIS)

    Guthrie, M.D.

    1994-01-01

    The purpose of this post-run document is to summarize the results of 242-A Evaporator Campaign 94-1 as required. Campaign 94-1 represents the first Evaporator operation since 1989, following completion of the B-534 upgrades and Liquid Effluent Retention Facility (LERF) construction. The purpose of Campaign 94-1 was to concentrate dilute waste from TK-102-AW, TK-106-AW, and TK-103-AP. From an available 2.87 million gallon feedstock of dilute waste contained in 102-AW, 106-AW and 103-AP, an overall Waste Volume Reduction (WVR) of 2.39 million gallons (83% WVRF) was achieved. At the completion of the campaign, approximately 477,000 gallons of dilute double-shell slurry feed (DDSSF) was produced with a SpG. of 1.25--1.30. Total process condensate discharged to LERF was 3.09 million gallons, achieving a condensate/WVR ratio of 1.29. Throughput for Campaign 94-1 was 5.27 million gallons. Total steam condensate and cooling water discharge to B-pond was 4.7 and 216 million gallons respectively. The evaporator operated approximately 43 days of the 60 day campaign for a total operating efficiency of 73%. Campaign 94-1 was completed without any discharge limit, Operating Specification Document, or Operational Safety Requirement violations. Major problems encountered during the run included the following: (1) high CA1 deentrainment pad dP's caused by foaming, (2) condensate pump P-C100 failure, and (3) ion exchange column dP's and efficiency

  11. Use of Deixis in Donald Trump?s Campaign Speech

    OpenAIRE

    Hanim, Saidatul

    2017-01-01

    The aims of this study are (1) to find out the types of deixis in Donald Trump?s campaign speech, (2) to find out the reasons for the use of dominant type of deixis in Donald Trump?s campaign speech and (3) to find out whether or not the deixis is used appropriately in Donald Trump?s campaign speech. This research is conducted by using qualitative content analysis. The data of the study are the utterances from the script Donald Trump?s campaign speech. The data are analyzed by using Levinson ...

  12. An evaluation of a heroin overdose prevention and education campaign.

    Science.gov (United States)

    Horyniak, Danielle; Higgs, Peter; Lewis, Jennifer; Winter, Rebecca; Dietze, Paul; Aitken, Campbell

    2010-01-01

    Following detection of an upward trend in the frequency of fatal heroin overdoses in Victoria between 2001 and 2003, Victoria's Department of Human Services planned a campaign aimed at increasing injecting drug users' (IDU) awareness of overdose risks and prevention strategies. Stickers, wallet cards and posters featuring five key messages were distributed via needle and syringe programs (NSP) and other drug and alcohol services between November 2005 and April 2006. An evaluation of the campaign was commissioned to be conducted in late 2006. The evaluation consisted of analysis of three independent data sets--quantitative data collected from IDU during the campaign period (n = 855 at baseline; and a range of 146-656 at follow up); qualitative interviews with IDU who were NSP clients during the campaign period (n = 16) and qualitative interviews with NSP staff and other key stakeholders (n = 9). While key experts felt that the campaign messages had engendered lasting impact for at least some IDU, these positive impressions were not borne out by the NSP client data, with less than one quarter of all campaign messages being mentioned by a significantly higher proportion of clients during the post-campaign period compared with baseline. Key experts perceived the greatest weakness of the campaign to be the delay between issue identification and the introduction of campaign materials. While IDU are generally responsive to health promotion campaigns, future initiatives in this domain should be designed and implemented rapidly and in ways that are sufficiently flexible to cope with shifts in drug markets which could influence the reception of key messages.

  13. Framatome's 1997 advertisement campaign

    International Nuclear Information System (INIS)

    Tonnac, Alain de

    1998-01-01

    As many other companies involved in the nuclear business, Framatome was initially concentrating on corporate advertisements in business newspapers and magazines. The first goal was to concentrate on our traditional nuclear core business, while selecting the protection of the environment at large, and particularly the greenhouse effect, one of the most sensible issues of the moment. The 1997 campaign was shaped around the need to motivate European decision makers, while maintaining a domestic consensus towards nuclear power for the future resumption of constructions. The brief elaborated for Ad agencies was roughly threefold: elaborate simple messages, unquestionable, and explained with serenity; put emphasis on the benefits of nuclear power for the environment; establish a balanced comparison between nuclear and fossil fuels. A pre-test was conducted with about 100 people, half of which from the energy sector, and politicians, mainly members of the French and European Parliaments, the other half from the general public. Being accustomed to a usually discrete, if not 'ashamed' nuclear communication, people were generally surprised by such an optimistic tone about nuclear power, but agreed, on average. The campaign lasted one month (spread over June-July 97), and the three selected ads appeared successively in the form of a colour double page. Beyond nuclear magazines, the media plan included French daily newspapers le Figaro, le Monde, les Echos, Liberation, and weekly magazines: le Point, le Nouvel Observateur, I'Express, etc. All of them are intended for middle to high social class readers. In addition, some advertisements were inserted in The European Voice, a weekly publication reaching Brussels Commission and European parliament members. As an average, the campaign was perceived as dynamic (69%), and original (61%). But credibility and conviction were poor (resp 33%, 26%), probably because it was coincident with La Hague being on the carpet. On the other hand

  14. Process Control Plan for 242-A Evaporator Campaign January 2001

    International Nuclear Information System (INIS)

    LE, E.Q.

    2001-01-01

    Wastewater stored in 104-AW that was generated during the terminal cleanout of the PUREX facility is the primary feed to be processed during the 242-A Evaporator Campaign 01-01, Approximately 801,600 gallons of 104-AW waste was transferred to feed tank 102-AW at the end of January 2001, in preparation for the campaign. The total feed volume that will be processed during Campaign 01-01 is 8 15,200 gallons, which includes the waste from 104-AW and residual waste from the previous evaporator campaign, 00-01, Additional feed will be generated during the pre-campaign cold run and processed during campaign 01-01. Based on characterization data from 104-AW feed waste 'and the evaluation of waste processability presented in Section 5 of this PCP, Campaign 01-01 does not pose any unacceptable risks to the facility, safety, environmental, human health offsite, or onsite personnel. Evaporator Campaign 01-01 is essential in supporting the River Protection Project (RPP) to maintaining its critical mission schedule and regulator commitments for tank waste systems. Several of RPP critical activities requiring completion of Campaign 01-01 by April 1, 2001 are highlighted below. Availability of DST space: Additional tank space that will be made available by this campaign is needed to support the continued interim stabilization of Single-Shell Tanks (SSTs). This additional space will also be used to move waste among Double-Shell Tanks (DSTs) to support the demonstrations of SST waste retrieval. DST life extension: An electrical outage in the AW Tank Farm is scheduled to begin following completion of the Campaign 01-01. This outage is a critical step in identifying and completing life extension upgrades to the DST systems. DST upgrades: Project W-314 plans significant upgrades to the AW Tank Farm to retrieve and supply waste feed to the Waste Treatment (Vitrification) Plant using a system that complies with current environmental requirements. These upgrades will commence on

  15. Evaluation of the mass measles vaccination campaign in Guangdong Province, China.

    Science.gov (United States)

    Peng, Zhi Qiang; Chen, Wei Shi; He, Qun; Peng, Guo Wen; Wu, Cheng Gang; Xu, Ning; Zhao, Zhan Jie; Shu, Jun; Tan, Qiu; Zheng, Hui Zhen; Lin, Li Feng; Deng, Hui Hong; Lin, Jin Yan; Zhang, Yong Hui

    2012-02-01

    To evaluate the mass measles vaccination campaign of 2009 in Guangdong Province, China. Data on the campaign implementation, measles surveillance, and serological surveillance were reviewed and analyzed by statistical methods. Rapid coverage surveys showed that 98.09% of children were vaccinated during the campaign. The coverage of migrant children increased significantly from 67.10% to 97.32% (pvaccinated during the campaign. Flyers, notices of information from doctors, and television programs were the best methods to inform parents of the campaign. Awareness of the campaign by residents increased significantly from 91.86% to 97.10% (pvaccination campaign approach for controlling measles in a developing region like Guangdong Province with a vast migrant population has proved effective. Comprehensive mobilization, communication with the mass media, and support from government departments were critical to the success of the campaign. Copyright © 2011 International Society for Infectious Diseases. Published by Elsevier Ltd. All rights reserved.

  16. Political Campaigns Of The Stalin Period: Their Content, Peculiarities And Structure

    OpenAIRE

    Anna S. Kimerling

    2014-01-01

    The article examines the content, peculiarities and procedures of mass political campaigns that took place between 1946 and 1953 as part of Stalinist policy. The author analyzes the term 'campaign', describes the role of 'letters to the authorities' (complaints) and examines two types of political campaigns: 1) campaigns mobilizing the population for 'the construction of Socialism' and 2) repressive campaigns to eliminate enemies. Archive and newspaper materials help reconstruct the procedure...

  17. Radon campaigns. Status report 2008; Radontalkoot. Tilannekatsaus 2008

    Energy Technology Data Exchange (ETDEWEB)

    Arvela, H.; Valmari, T.; Reisbacka, H.; Niemelae, H.; Oinas, T.; Maekelaeinen, I.; Laitinen-Sorvari, R.

    2008-12-15

    Radon campaigns aim at activating citizens to make indoor radon measurements and remediation as well as increasing the common awareness of indoor radon questions. Indoor radon increases the risk of lung cancer. Through radon campaigns Radiation and Nuclear Safety Authority (STUK) also promotes the attainment of those goals that the Ministry of Social Affairs and Health has set for municipal authorities in Finland for prevention of the harmful effects of radon. The Ministry of Social Affairs and Health supports this campaign. Radon campaigns were started in autumn 2003. By autumn 2008 the campaigns have been organised already in 64 regions altogether in 160 municipalities. In some municipalities they have already arranged two campaigns. Altogether 14 100 houses have been measured and in 2 100 of these the action limit of radon remediation 400 Bq / m3 has been exceeded. When participating in radon campaigns the house owners receive a special offer on radon detectors with a reduced price. In 2008 a new practice was introduced where the campaign advertisements were distributed by mail to low-rise residential houses in a certain region. The advertisement includes an order / deposit slip with postage paid that the house owner can send directly to STUK to easily make an order for radon measurement. In the previous radon campaigns in 2003 - 2007 the municipal authorities collected the orders from house owners and distributed later the radon detectors. The radon concentrations measured in the campaign regions have exceeded the action limit of 400 Bq / m3 in 0 - 39% of houses, depending on the region. The total of 15% of all measurements made exceeded this limit. The remediation activities have been followed by sending a special questionnaire on remedies performed to the house owners. In 2006 - 2007 a questionnaire was sent to those households where the radon concentration of 400 Bq / m3 was exceeded during the two first campaign seasons. Among the households that replied

  18. A theoretical perspective on road safety communication campaigns.

    Science.gov (United States)

    Elvik, Rune

    2016-12-01

    This paper proposes a theoretical perspective on road safety communication campaigns, which may help in identifying the conditions under which such campaigns can be effective. The paper proposes that, from a theoretical point of view, it is reasonable to assume that road user behaviour is, by and large, subjectively rational. This means that road users are assumed to behave the way they think is best. If this assumption is accepted, the best theoretical prediction is that road safety campaigns consisting of persuasive messages only will have no effect on road user behaviour and accordingly no effect on accidents. This theoretical prediction is not supported by meta-analyses of studies that have evaluated the effects of road safety communication campaigns. These analyses conclude that, on the average, such campaigns are associated with an accident reduction. The paper discusses whether this finding can be explained theoretically. The discussion relies on the distinction made by many modern theorists between bounded and perfect rationality. Road user behaviour is characterised by bounded rationality. Hence, if road users can gain insight into the bounds of their rationality, so that they see advantages to themselves of changing behaviour, they are likely to do so. It is, however, largely unknown whether such a mechanism explains why some road safety communication campaigns have been found to be more effective than others. Copyright © 2015 Elsevier Ltd. All rights reserved.

  19. BLOOD DONORS CAMPAIGN

    CERN Document Server

    2002-01-01

    Wednesday 13 November 2002 in restaurant nr 2, from 8.30 to 16.30 hrs will be held a blood donors campaign, organized by the Etablissement de Transfusion de Haute-Savoie If you already have a card giving your blood group, please bring this with you.

  20. The Movember campaign

    DEFF Research Database (Denmark)

    Thomsen, Frederik B; Mikkelsen, Marta K; Hansen, Rikke B

    2016-01-01

    AIMS: The aims of the present study were to investigate referral patterns and the diagnosis of prostate cancer (PCa) before and after the Movember campaign was initiated in Denmark. METHODS: All men (n=2817) referred to the Department of Urology at Frederiksberg Hospital with suspicion of having ...

  1. 11 CFR 9035.1 - Campaign expenditure limitation; compliance and fundraising exemptions.

    Science.gov (United States)

    2010-01-01

    ... 11 Federal Elections 1 2010-01-01 2010-01-01 false Campaign expenditure limitation; compliance and... ELECTION CAMPAIGN FUND: PRESIDENTIAL PRIMARY MATCHING FUND EXPENDITURE LIMITATIONS § 9035.1 Campaign... campaign for nomination, which expenditures, in the aggregate, exceed $10,000,000 (as adjusted under 2 U.S...

  2. Preparing for SMOS: Sea Salinity Campaigns and Results

    DEFF Research Database (Denmark)

    Søbjærg, Sten Schmidl; Balling, Jan E.; Kristensen, Steen Savstrup

    2006-01-01

    Mapping of sea surface salinity, based on L-band radiometric measurements, is presently investigated as a preparation for space missions. Special concern is on correction for effects caused by the sea surface roughness, and this paper will address two campaigns, LOSAC and CoSMOS, with the aim...... of investigating these effects. Conclusions from LOSAC are presented, and open issues to be investigated during the presently ongoing CoSMOS campaign are outlined. Finally, the installation and campaign plan for CoSMOS are presented....

  3. Talking About Antismoking Campaigns: What Do Smokers Talk About, and How Does Talk Influence Campaign Effectiveness?

    Science.gov (United States)

    Brennan, Emily; Durkin, Sarah J; Wakefield, Melanie A; Kashima, Yoshihisa

    2016-01-01

    Campaign-stimulated conversations have been shown to increase the effectiveness of antismoking campaigns. In order to explore why such effects occur, in the current study we coded the content of naturally occurring conversations. We also examined whether the short-term effects of talking, and of different types of talk, on quitting intentions were mediated through intrapersonal message responses. Using the Natural Exposure(SM) methodology, we exposed 411 smokers to 1 of 6 antismoking advertisements while they were watching television at home. Responses to the advertisement-conversation participation and content, emotional responses, personalized perceived effectiveness, and changes in intentions to quit-were measured within 3 days of exposure. Conversations were coded for appraisal of the advertisement (favorable, neutral, or unfavorable) and the presence of quitting talk and emotion talk. Mediation analyses indicated that the positive effects of talking on intention change were mediated through personalized perceived effectiveness and that the positive effects were driven by conversations that contained a favorable appraisal and/or quitting talk. Conversely, conversations that contained an unfavorable appraisal of the advertisement were negatively associated with campaign effectiveness. These findings highlight the importance of measuring interpersonal communication when evaluating campaigns and the need for further research to identify the message characteristics that predict when smokers talk and when they talk only in desirable ways.

  4. Young people's comparative recognition and recall of an Australian Government Sexual Health Campaign.

    Science.gov (United States)

    Lim, Megan S C; Gold, Judy; Bowring, Anna L; Pedrana, Alisa E; Hellard, Margaret E

    2015-05-01

    In 2009, the Australian Government's National Sexually Transmitted Infection Prevention Program launched a multi-million dollar sexual health campaign targeting young people. We assessed campaign recognition among a community sample of young people. Individuals aged 16-29 years self-completed a questionnaire at a music festival. Participants were asked whether they recognised the campaign image and attempted to match the correct campaign message. Recognition of two concurrent campaigns, GlaxoSmithKline's The Facts genital herpes campaign (targeting young women) and the Drama Downunder campaign (targeting gay men) were assessed simultaneously. Among 471 participants, just 29% recognised the National Sexually Transmitted Infection Prevention Program campaign. This compared to 52% recognising The Facts and 27% recognising Drama Downunder. Of 134 who recognised the National Sexually Transmitted Infection Prevention Program campaign, 27% correctly recalled the campaign messages compared to 61% of those recognising the Facts campaign, and 25% of those recognising the Drama Downunder campaign. There was no difference in National Sexually Transmitted Infection Prevention Program campaign recognition by gender or age. Campaign recognition and message recall of the National Sexually Transmitted Infection Prevention Program campaign was comparatively low. Future mass media sexual health campaigns targeting young people can aim for higher recognition and recall rates than that achieved by the National Sexually Transmitted Infection Prevention Program campaign. Alternative distribution channels and message styles should be considered to increase these rates. © The Author(s) 2014 Reprints and permissions: sagepub.co.uk/journalsPermissions.nav.

  5. Project installation the large equipment in line system in Brazil. Gas export line valve P-40 FPSO-MLS. Field Marlim Sul, Campos Basin, Brazil; Operacao de instalacao do maior equipamento no sistema in line ja realizado no Brasil. Valvula do gasoduto P-40 X FPSO-MLS. Campo de Marlim Sul, Bacia de Campos, Brasil

    Energy Technology Data Exchange (ETDEWEB)

    Marques, Marcos Antonio Rodrigues; Fernandes, Paulo Tavares [PETROBRAS, Campos dos Goytacases, RJ (Brazil). Exploracao e Producao

    2005-07-01

    This work will approach the current level of development of the installation of connected underwater equipment to flexible lines in the underwater engineering operations in Campos' Basin. The project will show studies, analysis and simulations (through software developed by PETROBRAS) about the installation of the largest equipment laid in the 'in-line' system (connected to flexible lines) in Brazil - and one of the largest of the world: the ESDV (Emergency Shut Down Valve) of the gas pipeline P-40 x FPSO-MLS, in the South Marlim field, in Campos' Basin. This ESDV, of about 18.000 kg, 4 m height and 6,5 m length, has the purpose of assuring the safety conditions on the facilities, interrupting the gas flow exported for P-40 in case of emergency situations. Its installation opened a new alternative in releasing underwater equipment, using the ships that install the flexible lines. This operation occurred in June, 2004, and required the use of a second vessel for support and monitoring of the ESDV laying. The ESDV was installed at 400 m from FPSO-MLS, in a water depth of 1.137 m. This method shall be used broadly by the company in the implantation of the new units of Campos' Basin, and the upcoming studies must consider the gradual increase of the water depth in the new projects. This work will focus the technological development in this area, and one of its purposes is to foresee the future difficulties that can appear in the implantation of the production systems in deep and ultra-deep waters. (author)

  6. BLOOD DONORS CAMPAIGN

    CERN Multimedia

    2001-01-01

    A blood donors campaign, organized by the Centre de Transfusion Sanguine of Geneva will be held at CERN on Tuesday 13 March 2001 in restaurant nr 2, from 9.00 to 16.30 hrs If you already have a card giving your blood group, please bring this with you.

  7. BLOOD DONORS CAMPAIGN

    CERN Document Server

    2001-01-01

    A blood donors campaign, organized by the Centre de Transfusion d'Annemasse will be held at CERN on Tuesday 14 November 2001 in restaurant nr 2, from 9.00 to 16.30 hrs If you already have a card giving your blood group, please bring this with you.

  8. Fear appeals and confronting information campaigns. [Previously: Fear-based information campaigns.

    NARCIS (Netherlands)

    2007-01-01

    Fear appeals or confronting information campaigns confront people in an often hard and sometimes even shocking way with the consequences of risky behaviour. This can have a positive impact on the attitudes and behavioural intentions of the target group, but only if key conditions are met. Those

  9. Trust us Trust Thorp Campaign

    International Nuclear Information System (INIS)

    Kane, John

    1995-01-01

    The history of the nuclear industry in the UK has been dominated by Sellafield reprocessing site in west Cumbria. The site, formerly owned by the United Kingdom Atomic Energy Authority was transferred to the newly-formed British Nuclear Fuels plc in 1971. Although trade union representation existed at Sellafield before the emergence of BNFL, it is only after this date that collective trade union activity began to emerge. In 1977, after a long running dispute with management about the issue of radiation dose uptake, the workforce went on strike, forcing the management to question their previous 'need to know' attitude and to improve industrial relations. In 1984, it was recognised that the lobbying influence of trade unions within politics, and especially the Labour party could be used to greater effect to challenge potentially -damaging influence of anti-nuclear campaigners. The National Campaign for the Nuclear Industry (NCNI) was born, combining nine industrial and non-industrial trade unions within the nuclear industry. Its task during the last ten years has been to put forward the interests of its members collectively and to secure the, role of nuclear power. within a balanced energy policy in the political arena. In dome so, it has gained a credible voice within both the trade union movement and the Labour party. The new Thermal Oxide Reprocessing Plant (THORP) received strong support from the NCNI during its construction and commissioning phases. When it became clear that the anti-nuclear lobby had gained the upper hand and were beginning to seriously delay the necessary legal instruments required to start the plant, the power of collective action was once again recognised, and the TRUST US campaign was born. The campaign was run and organised by a clerks committee and fronted by the Trade Unions at Sellafield., and turned out to be one of the most successful] trade union campaigns in recent history. The first task involved getting, the entire workforce on

  10. The PACA Project Observing Campaigns: From Comets to the Sun

    Science.gov (United States)

    Yanamandra-Fisher, Padma A.; PACA Project

    2017-10-01

    The Pro-Am Collaborative Astronomy (PACA) project evolved from the observational campaign of C/2012 S1 or C/ISON in 2013, and has expanded to pro-am observing campaigns of planets, polarimetric exploration and recently, polarization of the inner solar corona during the 2017 US Continental Total Solar Eclipse (TSE). The evolving need for individual customized observing campaigns has been incorporated into the evolution of PACA portal: supporting observing campaigns of current comets, legacy data, historical comets, planets, solar corona, interconnected with social media and a set of shareable documents addressing observational strategies; consistent standards for data; data access, use, and storage, to align with the needs of professional observers. Given the volume of data generated for each campaign, new ways of rapid data analysis, mining access and storage are needed. Several interesting results emerged from the synergistic inclusion of both social media and amateur astronomers: (1) the establishment of a network of astronomers and related professionals, that can be galvanized into action on short notice to support observing campaigns; (2) assist in various science investigations pertinent to the campaign; (3) provide an alert-sounding mechanism should the need arise; (4) immediate outreach and dissemination of results via our media/blogger members; (5) provide a forum for discussions between the imagers and modelers to help strategize the observing campaign for maximum benefit. Some recent PACA campaigns of note are: C/2013 A1 (C/SidingSpring) ; 67P/Churyumov-Gerasimenko (CG), target for ESA/Rosetta mission; PACA_Jupiter (and for other planets Mars, Saturn, Uranus and Neptune); polarimetry and current campaign PACA_PolNet, a multi-site polarimetric network to be implemented in August 2017, in partnership with the project Citizen CATE. I will highlight key aspects of various PACA campaigns, especially the current PACA_PolNet for the 2017 Total Solar Eclipse and

  11. Low-budget advertising campaigns: CONCEPT AND TECHNOLOGY

    OpenAIRE

    Makarova, E. O.; Ababiy, Nataliya Sergeevna; Макарова, Е. О.; Абабий, Наталья Сергеевна

    2013-01-01

    In the world we just need to do the concept of advertising and advertising strategy correctly, in other words, to plain the marketing campaign. Well-planned advertising campaign is not always expensive. The analog of the big-budget advertising campaign is a low-budget. There are several types of effective low-budget campaign. They will be described in this article. В современном мире нужно грамотно выстраивать концепцию рекламы и рекламную стратегию, другими словами грамотно подходить к пл...

  12. [Research on China railway health campaign in 1930s].

    Science.gov (United States)

    Huang, Huaping

    2015-01-01

    The motivation factors of China's railway health campaign in 1930s included avocation by the government, mass media mobilization, railway authorities' hygiene awareness and the systematization of the construction of organization. During the health campaign, the railway authorities adopted various approaches for its formation, including the rally speeches, distribution of materials, cleaning and vaccination etc. Unfortunately, the actual effect of railway health campaign was not satisfactory, yet, it enhanced theoretically railway employees' health knowledge and contributed to the promotion of modernization of hygienic knowledge. Meanwhile, there still existed many problems in the railway health campaign, for example, lack of funds, formalism and uneven development among the railway bureaus.

  13. Going all-in: gender and campaign commitment

    Directory of Open Access Journals (Sweden)

    Michael G Miller

    2015-09-01

    Full Text Available Recent evidence suggests that women overcome the potential negative impact of gender stereotypes by emerging when they are stronger candidates than men. I leverage an original survey of state legislative candidates to determine whether women devote more time to their campaigns. I find that women on the whole, and those who had previously been elected to a political office in particular, invested more of their personal time into the campaign than men. This difference is driven by the fact that women are more likely to forgo employment during the election. These findings suggest that women are more likely than men to arrange their personal obligations in such a fashion that they can run stronger campaigns.

  14. Campaign contributions, lobbying and post-Katrina contracts.

    Science.gov (United States)

    Hogan, Michael J; Long, Michael A; Stretesky, Paul B

    2010-07-01

    This research explores the relationship between political campaign contributions, lobbying and post-Hurricane Katrina cleanup and reconstruction contracts. Specifically, a case-control study design is used to determine whether campaign contributions to national candidates in the 2000-04 election cycles and/or the employment of lobbyists and lobbying firms increased a company's probability of receiving a post-hurricane contract. Results indicate that both a campaign contribution dichotomous variable and the dollar amount of contributions are significantly related to whether a company received a contract, but that lobbying activity was not. These findings are discussed in the context of previous research on the politics of natural disasters, government contracting and governmental and corporate deviance.

  15. INFORMATION CAMPAIGNS – MEANS OF COMMUNICATION WITH CUSTOMERS

    Directory of Open Access Journals (Sweden)

    Claudia-Nicoleta Dobrescu

    2013-12-01

    Full Text Available Within a company’s activities, an important role is granted to the performance and implementation of information campaigns for the final consumers. The paper has the general objective to identify specific issues that constitute the premises for the preparation and conduct of such activities, and especially the expected results. The analysis is performed and based on a direct research among several companies, which operate in various fields, for the identification of a method of performance and implementation of information campaigns that are necessary for ensuring visibility on the reference market. The aim of the study was to identify the importance that the firms from Resita give to information campaigns addressed to a target audience. The study was carried from April to May 2013 on a sample of small, medium and large firms, which operate in trade, manufacturing and services. The questions and the discussions addressed to the public were meant to outline the specific aspects of the exact way in which the information campaigns were done for their clients, but also to underline the results obtained with the help of these campaigns.

  16. The impact of the worldwide Millennium Development Goals campaign on maternal and under-five child mortality reduction: 'Where did the worldwide campaign work most effectively?'

    Science.gov (United States)

    Cha, Seungman

    2017-01-01

    As the Millennium Development Goals campaign (MDGs) came to a close, clear evidence was needed on the contribution of the worldwide MDG campaign. We seek to determine the degree of difference in the reduction rate between the pre-MDG and MDG campaign periods and its statistical significance by region. Unlike the prevailing studies that measured progress in 1990-2010, this study explores by percentage how much MDG progress has been achieved during the MDG campaign period and quantifies the impact of the MDG campaign on the maternal and under-five child mortality reduction during the MDG era by comparing observed values with counterfactual values estimated on the basis of the historical trend. The low accomplishment of sub-Saharan Africa toward the MDG target mainly resulted from the debilitated progress of mortality reduction during 1990-2000, which was not related to the worldwide MDG campaign. In contrast, the other regions had already achieved substantial progress before the Millennium Declaration was proclaimed. Sub-Saharan African countries have seen the most remarkable impact of the worldwide MDG campaign on maternal and child mortality reduction across all different measurements. In sub-Saharan Africa, the MDG campaign has advanced the progress of the declining maternal mortality ratio and under-five mortality rate, respectively, by 4.29 and 4.37 years. Sub-Saharan African countries were frequently labeled as 'off-track', 'insufficient progress', or 'no progress' even though the greatest progress was achieved here during the worldwide MDG campaign period and the impact of the worldwide MDG campaign was most pronounced in this region in all respects. It is time to learn from the success stories of the sub-Saharan African countries. Erroneous and biased measurement should be avoided for the sustainable development goals to progress.

  17. Promising Themes for Antismoking Campaigns Targeting Youth and Young Adults.

    Science.gov (United States)

    Brennan, Emily; Gibson, Laura A; Kybert-Momjian, Ani; Liu, Jiaying; Hornik, Robert C

    2017-01-01

    Behavior change campaigns typically try to change beliefs that influence behaviors, with targeted beliefs comprising the campaign theme. We present an empirical approach for choosing among a large number of potential themes, and results from the implementation of this approach for campaigns aimed at 4 behavioral targets: (1) preventing smoking initiation among youth, and (2) preventing initiation, (3) stopping progression to daily smoking and (4) encouraging cessation among young adults. An online survey of 13- to 17-year-olds and 18- to 25-year-olds in the United States (US), in which 20 potential campaign themes were represented by 154 beliefs. For each behavioral target, themes were ranked based on the strength of belief-intention and belief-behavior associations and size of the population not already endorsing the beliefs. The most promising themes varied across behavioral targets but 3 were consistently promising: consequences of smoking for mood, social acceptance and social popularity. Using a robust and systematic approach, this study provides campaign developers with empirical data to inform their selection of promising themes. Findings related to the campaign to prevent initiation among youth informed the development of the US Food and Drug Administration's "The Real Cost" campaign.

  18. [Success factors in public healthy eating campaigns: a case study].

    Science.gov (United States)

    Aschemann-Witzel, J; Pérez-Cueto, F J A; Strand, M; Verbeke, W; Bech-Larsen, T

    2012-01-01

    Public campaigns and interventions are rarely fully evaluated regarding their effectiveness. The analysis of past, successful activities can contribute to the future development of public campaigns and interventions for healthier eating. The study of public campaigns and interventions for healthier eating aimed at identifying the underlying success factors and describing their relation. Interviews were conducted with representatives of 11 cases that had been identified as especially successful in an earlier research step. The interviews were analysed with regard to possible success factors and the latter used to develop a model of success factor interrelation. It was found that success of the cases was first, attributed to characteristics of the macro environment or to public private partnerships in the initiation of campaigns, second, to the engagement of social communities, elements of empowerment of the target group and the implementation of social marketing measures, and thirdly, in citizens adoption of the campaign and in accompanying structural changes. The model and identified success factors underline that success can stem from three crucial phases: the set up of a campaign, the conduction and finally, the interrelation with the citizen. The model can serve as a guide in the future development of campaigns.

  19. Brand experiences in engaging marketing campaigns

    OpenAIRE

    Reisegg, Kristin

    2012-01-01

    This research examines the effects from engaging marketing campaigns on brand experiences and the potential outcome on affective commitment and loyalty. In doing this, it also test the validity of the brand experience scale in a new setting during a short term marketing campaign. The research was conducted as a natural experiment during a marketing event arranged by Litago. Data were collected from participants and a control group, and the survey was sent out through the online survey tool...

  20. Summer planetary-scale oscillations: aura MLS temperature compared with ground-based radar wind

    Directory of Open Access Journals (Sweden)

    C. E. Meek

    2009-04-01

    Full Text Available The advent of satellite based sampling brings with it the opportunity to examine virtually any part of the globe. Aura MLS mesospheric temperature data are analysed in a wavelet format for easy identification of possible planetary waves (PW and aliases masquerading as PW. A calendar year, 2005, of eastward, stationary, and westward waves at a selected latitude is shown in separate panels for wave number range −3 to +3 for period range 8 h to 30 days (d. Such a wavelet analysis is made possible by Aura's continuous sampling at all latitudes 82° S–82° N. The data presentation is suitable for examination of years of data. However this paper focuses on the striking feature of a "dish-shaped" upper limit to periods near 2 d in mid-summer, with longer periods appearing towards spring and fall, a feature also commonly seen in radar winds. The most probable cause is suggested to be filtering by the summer jet at 70–80 km, the latter being available from ground based medium frequency radar (MFR. Classically, the phase velocity of a wave must be greater than that of the jet in order to propagate through it. As an attempt to directly relate satellite and ground based sampling, a PW event of period 8d and wave number 2, which appears to be the original rather than an alias, is compared with ground based radar wind data. An appendix discusses characteristics of satellite data aliases with regard to their periods and amplitudes.

  1. Towards Sustainability in Viral Marketing with User Engaging Supporting Campaigns

    Directory of Open Access Journals (Sweden)

    Jarosław Jankowski

    2017-12-01

    Full Text Available While viral marketing has captured substantial academic and professional interest, the processes that underpin successful viral marketing campaigns remain poorly understood. High competition and pressure for successful campaigns lead to strategies based on persuasion, unsolicited messages, and other techniques that negatively affect brand perception. The need for more sustainable strategies with a limited negative impact on web users is observed. Therefore, the current study examines the effectiveness of viral marketing and a supporting campaign, where the main goal was to increase user engagement and overall campaign performance. Supporting campaigns were evaluated, to determine whether they enhanced viral activity, but without the need for high persuasion or intrusive techniques. Results showed that supporting actions could be integrated with lower performing campaigns to increase their effectiveness. Apart from the main scientific goal that is presented, the study demonstrates how virtual worlds can provide a laboratory-like environment for identifying the processes that underpin viral marketing.

  2. Mass Media Campaigns' Influence on Prehospital Behavior for Acute Coronary Syndromes: An Evaluation of the Australian Heart Foundation's Warning Signs Campaign.

    Science.gov (United States)

    Bray, Janet E; Stub, Dion; Ngu, Philip; Cartledge, Susie; Straney, Lahn; Stewart, Michelle; Keech, Wendy; Patsamanis, Harry; Shaw, James; Finn, Judith

    2015-07-06

    The aim of this study was to examine the awareness of a recent mass media campaign, and its influence on knowledge and prehospital times, in a cohort of acute coronary syndrome (ACS) patients admitted to an Australian hospital. We conducted 199 semistructured interviews with consecutive ACS patients who were aged 35 to 75 years, competent to provide consent, and English speaking. Questions addressed the factors known to predict prehospital delay, awareness of the campaign, and whether it increased knowledge and influenced actions. Multivariable logistic regression was used to examine the association between campaign awareness and a 1-hour delay in deciding to seek medical attention (patient delay) and a 2-hour delay in presenting to hospital (prehospital delay). The median age was 62 years (IQR=53 to 68 years), and 68% (n=136) were male. Awareness of the campaign was reported by 127 (64%) patients, with most of these patients stating the campaign (1) increased their understanding of what is a heart attack (63%), (2) increased their awareness of the signs and symptoms of heart attack (68%), and (3) influenced their actions in response to symptoms (43%). After adjustment for other predictors, awareness of the campaign was significantly associated with patient delay time of ≤1 hour (adjusted odds ratio [AOR]=2.25, 95% CI: 1.03 to 4.91, P=0.04) and prehospital delay time ≤2 hours (AOR=3.11, 95% CI: 1.36 to 7.08, P=0.007). Our study showed reasonably high awareness of the warning signs campaign, which was significantly associated with shorter prehospital decision-making and faster presentation to hospital. © 2015 The Authors. Published on behalf of the American Heart Association, Inc., by Wiley Blackwell.

  3. BLOOD DONORS CAMPAIGN

    CERN Document Server

    2000-01-01

    A blood donors campaign, organized by the Établissement de Transfusion de Rhône-Alpes will be held at CERN on Tuesday 14 November 2000 in restaurant nr 2, from 8.30 to 16.30 hrs If you already have a card giving your blood group, please bring this with you.

  4. Evaluating the effects of a youth health media campaign.

    Science.gov (United States)

    Beaudoin, Christopher E; Thorson, Esther

    2007-01-01

    This article examines the impact of a socially oriented public health media campaign that aims to influence social indicators among adults as a means to advances in youth health outcomes. Hierarchical regression analyses are conducted on telephone survey data from 18 weekly telephone surveys of adults in Kansas. Media campaign exposure was positively associated with two outcome measures: beliefs about youth development and behaviors toward youth development. In addition, these two outcome measures increased significantly over time, with the dissemination of the campaign's television and newspaper advertisements. Furthermore, these over-time increases were present only among respondents who were exposed to the media campaign. These findings offer support for the campaign's influence on the two social indicators, which would, per other research, be expected to influence improvements in youth health. Findings are discussed in reference to previous research in the areas of public health and mass communication, with implications made for practitioners and researchers.

  5. Campaigns and disability: When an incumbent president questions his potential successor's mental health status during the campaign.

    Science.gov (United States)

    Dukakis, Michael S

    2014-01-01

    Former Massachusetts Governor Michael Dukakis knows about the damage that disability can cause--even its mere mention. In this keynote address given to the symposium on Presidential Disability and Succession held at Northeastern University in Boston last spring, Dukakis reflected on his famous 1988 presidential campaign that, largely at his expense, redefined negativity in presidential politics, in particular the fictitious allegation that he had a history of mental illness. A distinguish professor of Political Science and Public Policy at Northeastern University, Dukakis also spends each winter quarter at UCLA as a visiting professor in the Luskin School of Public Affairs. He remains active in both politics and public policy, canvassing for Democratic candidates such as Elizabeth Warren during her 2012 Senate campaign and promoting policy initiatives through the Dukakis Center for Urban and Regional Policy at Northeastern, which he affectionately calls a "think and do tank." The three-term governor (1975-1979 and 1983-1991) was voted Most Effective Governor by the National Governor's Association in 1986. After his first term in the late 1970s he lost a nasty primary election to Ed King, whom he would later defeat to reclaim office. Though it wasn't apparent at the time, for Dukakis, that 1978 campaign would serve as a precursor for the attack politics that were unloosed during the 1988 presidential campaign. In the remarks that follow, he offers a candid assessment of how not going negative may have cost him the presidency, and how an offhand remark by President Reagan (quickly retracted) caused the press to obsess over Dukakis' health record for the better part of a week--enough to slow his momentum during a crucial stage of campaigning.

  6. Ninth Processing Campaign in the Waste Calcining Facility

    International Nuclear Information System (INIS)

    Childs, K.F.; Donovan, R.I.; Swenson, M.C.

    1982-04-01

    This report discusses the Ninth (and final) Processing Campaign at the Waste Calcining Facility. Several processing interruptions were experienced during this campaign and the emphasis of this report is on process and equipment performance with operating problems and corrective actions discussed in detail

  7. Effects of a mass media campaign to increase physical activity among children: year-1 results of the VERB campaign.

    Science.gov (United States)

    Huhman, Marian; Potter, Lance D; Wong, Faye L; Banspach, Stephen W; Duke, Jennifer C; Heitzler, Carrie D

    2005-08-01

    To determine the effects of a mass media campaign on the levels of physical activity among children 9 to 13 years of age. A prospective, longitudinal, quasi-experimental design was used. A baseline survey was conducted in April to June 2002, before the launch of VERB advertising. Random-digit-dialing methods were used to survey a nationally representative sample of children and parents. The follow-up survey was repeated with the same cohort of children and parents in April to June 2003. Propensity scoring was used to determine the campaign's effects on awareness and physical activity behaviors. United States. A total of 3120 parent-child dyads. Intervention. The VERB campaign is a multiethnic campaign that combines paid advertisements with school and community promotions and Internet activities to encourage children 9 to 13 years of age to be physically active every day. Launched in 2002 by the Centers for Disease Control and Prevention, VERB uses commercial marketing methods to advertise being physically active as cool, fun, and a chance to have a good time with friends. Using the VERB brand, paid advertising ran nationally from June 2002 through June 2003, targeting 9- to 13-year-old youths. Children's awareness of the campaign and self-reported estimates of free-time and organized physical activity sessions during nonschool hours in the week before the interview. After 1 year, 74% of children surveyed were aware of the VERB campaign. Levels of reported sessions of free-time physical activity increased for subgroups of children 9 to 13 years of age. A pattern of effects across 2 measures was observed for younger children (9-10 years of age), girls, children whose parents had less than a high school education, children from urban areas that were densely populated, and children who were low active at baseline. These subgroups engaged in more median weekly sessions of free-time physical activity than did children who were unaware of VERB and, as the children's level

  8. Persuasive appeals in road safety communication campaigns: Theoretical frameworks and practical implications from the analysis of a decade of road safety campaign materials.

    Science.gov (United States)

    Guttman, Nurit

    2015-11-01

    Communication campaigns are employed as an important tool to promote road safety practices. Researchers maintain road safety communication campaigns are more effective when their persuasive appeals, which are central to their communicative strategy, are based on explicit theoretical frameworks. This study's main objectives were to develop a detailed categorization of persuasive appeals used in road safety communication campaigns that differentiate between appeals that appear to be similar but differ conceptually, and to indicate the advantages, limitations and ethical issues associated with each type, drawing on behavior change theories. Materials from over 300 campaigns were obtained from 41 countries, mainly using road safety organizations' websites. Drawing on the literature, five types of main approaches were identified, and the analysis yielded a more detailed categorizations of appeals within these general categories. The analysis points to advantages, limitations, ethical issues and challenges in using different types of appeals. The discussion summarizes challenges in designing persuasive-appeals for road safety communication campaigns. Copyright © 2015 Elsevier Ltd. All rights reserved.

  9. Early detection of metastases using whole-body MRI for initial staging and routine follow-up of myxoid liposarcoma

    Energy Technology Data Exchange (ETDEWEB)

    Gorelik, Natalia; Reddy, Santhosh Mauvva Venkatesh; Powell, Thomas I. [McGill University Health Center, Department of Diagnostic Radiology, Montreal, Quebec (Canada); Turcotte, Robert E.; Goulding, Krista [McGill University Health Center, Division of Orthopaedic Surgery, Montreal, Quebec (Canada); Jung, Sungmi [McGill University Health Center, Department of Pathology, Montreal, Quebec (Canada); Alcindor, Thierry [McGill University Health Center, Gerald Bronfman Department of Oncology, Division of Medical Oncology, Montreal, Quebec (Canada)

    2018-03-15

    To define the role of whole-body MRI (WBMRI) for initial staging and routine follow-up of myxoid liposarcoma (MLS). A retrospective review of all the patients with MLS who underwent WBMRI for initial staging and routine follow-up at our institution between October 1, 2006, and September 30, 2016 was performed. Patient demographics, clinical presentation, imaging findings, tumor histology, and occurrence and location of metastatic disease were recorded. Thirty-three patients who underwent a total of 150 WBMRI examinations were included in the study. Nine patients (27%) were diagnosed with metastases between 0 and 60 months (median 10; interquartile range, 7-13) from the diagnosis of the primary tumor. The initial site of metastatic disease was extrapulmonary in all patients. Only two patients developed pulmonary metastases, which were diagnosed by CT chest 9 and 29 months after the diagnosis of extrapulmonary metastases. The first metastasis was diagnosed by WBMRI in seven patients (78%), by thoracic CT in one patient, and by abdominal CT in one patient. Eight of nine patients (89%) were asymptomatic at the time of diagnosis of the metastases. In seven patients (78%), WBMRI demonstrated metastases included within the field of view of, but occult on a contemporaneous CT scan. Our 10-year institutional experience demonstrates that WBMRI facilitates early detection of extrapulmonary MLS metastases before the onset of clinical symptoms and pulmonary metastases. WBMRI also depicts extrapulmonary metastases that are occult on CT scans. The current surveillance strategies are insufficient for screening for extrapulmonary MLS metastases. (orig.)

  10. Low contrast volume run-off CT angiography with optimized scan time based on double-level test bolus technique – feasibility study

    International Nuclear Information System (INIS)

    Baxa, Jan; Vendiš, Tomáš; Moláček, Jiří; Štěpánková, Lucie; Flohr, Thomas; Schmidt, Bernhard; Korporaal, Johannes G.; Ferda, Jiří

    2014-01-01

    Purpose: To verify the technical feasibility of low contrast volume (40 mL) run-off CT angiography (run-off CTA) with the individual scan time optimization based on double-level test bolus technique. Materials and methods: A prospective study of 92 consecutive patients who underwent run-off CTA performed with 40 mL of contrast medium (injection rate of 6 mL/s) and optimized scan times on a second generation of dual-source CT. Individual optimized scan times were calculated from aortopopliteal transit times obtained on the basis of double-level test bolus technique – the single injection of 10 mL test bolus and dynamic acquisitions in two levels (abdominal aorta and popliteal arteries). Intraluminal attenuation (HU) was measured in 6 levels (aorta, iliac, femoral and popliteal arteries, middle and distal lower-legs) and subjective quality (3-point score) was assessed. Relations of image quality, test bolus parameters and arterial circulation involvement were analyzed. Results: High mean attenuation (HU) values (468; 437; 442; 440; 342; 274) and quality score in all monitored levels was achieved. In 91 patients (0.99) the sufficient diagnostic quality (score 1–2) in aorta, iliac and femoral arteries was determined. A total of 6 patients (0.07) were not evaluable in distal lower-legs. Only the weak indirect correlation of image quality and test-bolus parameters was proved in iliac, femoral and popliteal levels (r values: −0.263, −0.298 and −0.254). The statistically significant difference of the test-bolus parameters and image quality was proved in patients with occlusive and aneurysmal disease. Conclusion: We proved the technical feasibility and sufficient quality of run-off CTA with low volume of contrast medium and optimized scan time according to aortopopliteal transit time calculated from double-level test bolus

  11. Influence of a nationwide social marketing campaign on adolescent drug use.

    Science.gov (United States)

    Scheier, Lawrence M; Grenard, Jerry L

    2010-04-01

    In this study, we examined whether awareness (recall) of the National Youth Anti-Drug Media Campaign (NYADMC) benefited youth by attenuating their drug use. Data were obtained from the National Survey of Parents and Youth (NSPY), an evaluative survey tool designed to monitor campaign progress over 4 years. A growth modeling strategy was used to examine whether change in message recall or campaign brand awareness was related to declining patterns of drug use. Two distinct growth trajectories were modeled to account for growth among younger (12 to 14) versus older (15 to 18) youth. Growth trajectories indicated steady and positive increases in alcohol, cigarette, and marijuana use over time. During the early portion of adolescence, youth reported more "brand" awareness, remembered more of the video clips depicting campaign messages, recalled more media stories about youth and drugs and more antitobacco ads, and reported more radio listening and less television watching. When they were older, these same youth reported declines in these same awareness categories except for specifically recalling campaign ads and radio listening. Models positing simultaneous growth in drug use and campaign awareness indicated mixed findings for the campaign. Overall early levels of campaign awareness had a limited influence on rates of growth, and in a few cases higher levels were associated with quicker acquisition of drug use behaviors. When they were younger, these youth accelerated their drug use and reported increasing amounts of campaign awareness. When they were older, increasing awareness was associated with declines in binge drinking and cigarette smoking. No effects for marijuana were significant but trended in the direction of increased awareness associated with declining drug use. The findings are discussed in terms of how they depart from previous reports of campaign efficacy and the potential efficacy of social marketing campaigns to reach a large and impressionable

  12. RESULTS of the "ELIMINATING NOISE" campaign

    CERN Multimedia

    SC Unit

    2008-01-01

    From 4 to 6 August, CERN’s nurses conducted a screening campaign entitled "Eliminating noise". This campaign was especially aimed at young people exposed to noise during their leisure hours (playing in a band, listening to MP3 players, attending concerts, etc.). In all, 166 people attended the Infirmary, where they were able to receive personalised advice, documentation and, above all, a hearing test (audiogram). While the high attendance of people in the younger age category (18-30) was a success, their audiogram data were a cause for concern, with 24.5% showing abnormal results, hearing deficiencies which, we should remind you, are irreversible. It should be noted that such conditions are almost exclusively caused by noise exposure in a non-professional environment (leisure activities, music, etc.). This latest campaign confirms the harmful effects of noise on people’s hearing due to the absence or insufficiency of protective equipment during music-related activities; this further unde...

  13. RESULTS of the "ELIMINATING NOISE" campaign

    CERN Multimedia

    SC Unit

    2008-01-01

    From 4 to 6 August, CERN’s nurses conducted a screening campaign entitled "Eliminating noise". This campaign was especially aimed at young people exposed to noise during their leisure hours (playing in a band, listening to MP3 players, attending concerts, etc.). In all, 166 people attended the infirmary, where they were able to receive personalised advice, documentation and, above all, a hearing test (audiogram). While the high attendance of people in the younger age category (18-30) was a success, their audiogram data were a cause for concern, with 24.5% showing abnormal results, hearing deficiencies which, we should remind you, are irreversible. It should be noted that such conditions are almost exclusively caused by noise exposure in a non-professional environment (leisure activities, music, etc.). This latest campaign confirms the harmful effects of noise on people’s hearing due to the absence or insufficiency of protective equipment during music-related activities; this further unde...

  14. Optimal frequency of rabies vaccination campaigns in Sub-Saharan Africa.

    Science.gov (United States)

    Bilinski, Alyssa M; Fitzpatrick, Meagan C; Rupprecht, Charles E; Paltiel, A David; Galvani, Alison P

    2016-11-16

    Rabies causes more than 24 000 human deaths annually in Sub-Saharan Africa. The World Health Organization recommends annual canine vaccination campaigns with at least 70% coverage to control the disease. While previous studies have considered optimal coverage of animal rabies vaccination, variation in the frequency of vaccination campaigns has not been explored. To evaluate the cost-effectiveness of rabies canine vaccination campaigns at varying coverage and frequency, we parametrized a rabies virus transmission model to two districts of northwest Tanzania, Ngorongoro (pastoral) and Serengeti (agro-pastoral). We found that optimal vaccination strategies were every 2 years, at 80% coverage in Ngorongoro and annually at 70% coverage in Serengeti. We further found that the optimality of these strategies was sensitive to the rate of rabies reintroduction from outside the district. Specifically, if a geographically coordinated campaign could reduce reintroduction, vaccination campaigns every 2 years could effectively manage rabies in both districts. Thus, coordinated campaigns may provide monetary savings in addition to public health benefits. Our results indicate that frequency and coverage of canine vaccination campaigns should be evaluated simultaneously and tailored to local canine ecology as well as to the risk of disease reintroduction from surrounding regions. © 2016 The Author(s).

  15. A cloud-ozone data product from Aura OMI and MLS satellite measurements

    Directory of Open Access Journals (Sweden)

    J. R. Ziemke

    2017-11-01

    Full Text Available Ozone within deep convective clouds is controlled by several factors involving photochemical reactions and transport. Gas-phase photochemical reactions and heterogeneous surface chemical reactions involving ice, water particles, and aerosols inside the clouds all contribute to the distribution and net production and loss of ozone. Ozone in clouds is also dependent on convective transport that carries low-troposphere/boundary-layer ozone and ozone precursors upward into the clouds. Characterizing ozone in thick clouds is an important step for quantifying relationships of ozone with tropospheric H2O, OH production, and cloud microphysics/transport properties. Although measuring ozone in deep convective clouds from either aircraft or balloon ozonesondes is largely impossible due to extreme meteorological conditions associated with these clouds, it is possible to estimate ozone in thick clouds using backscattered solar UV radiation measured by satellite instruments. Our study combines Aura Ozone Monitoring Instrument (OMI and Microwave Limb Sounder (MLS satellite measurements to generate a new research product of monthly-mean ozone concentrations in deep convective clouds between 30° S and 30° N for October 2004–April 2016. These measurements represent mean ozone concentration primarily in the upper levels of thick clouds and reveal key features of cloud ozone including: persistent low ozone concentrations in the tropical Pacific of  ∼ 10 ppbv or less; concentrations of up to 60 pphv or greater over landmass regions of South America, southern Africa, Australia, and India/east Asia; connections with tropical ENSO events; and intraseasonal/Madden–Julian oscillation variability. Analysis of OMI aerosol measurements suggests a cause and effect relation between boundary-layer pollution and elevated ozone inside thick clouds over landmass regions including southern Africa and India/east Asia.

  16. Evaluation of a Marketing Campaign: A Case Study of Company X

    OpenAIRE

    Moisio, Ada

    2015-01-01

    This thesis concentrates on evaluating a marketing campaign for the case Company X in Finland. The thesis will present the importance of thoroughly understanding different stages of the process of implementing a public communication campaign. Systematic evaluation of marketing campaigns can provide the case company with invaluable information. The reason for elaborating this research was the authors aspiration in cooperation with case companies management to evaluate campaign data from a ...

  17. Multimedia campaign on a shoestring: promoting 'Stay Active - Stay Independent' among seniors.

    Science.gov (United States)

    John-Leader, Franklin; Van Beurden, Eric; Barnett, Lisa; Hughes, Karen; Newman, Beth; Sternberg, Jason; Dietrich, Uta

    2008-04-01

    This paper describes a multimedia campaign implemented in rural New South Wales on a budget smaller than that typical of many published campaigns. The 'To Be Young at Heart - Stay Active Stay Independent' (SASI) campaign was one arm of a multi-strategic program to reduce falls among seniors by promoting physical activity. This 18-month campaign used social marketing techniques. Central to this campaign was strong formative research, significant use of corporate, community and media partnerships and a detailed, strategic distribution plan. Campaign reach was evaluated by a community intercept survey. A variety of high-quality information, education and communication (IEC) resources were developed. Overall, the campaign cost was calculated at USD 191,000. The actual cost of USD 42,000 (excluding staff time) was used to generate almost double this amount in sponsorship (USD 82,000). In the mid-campaign reach survey, 36% recognised the campaign and attributed this to television (58%), newspaper (33%), poster (13%) and bus-back advertising (8%). Of these respondents, 21% reported seeking information about physical activity, 33% reported increased intention to be more active, and 22% reported becoming more active as a result of the campaign. It is possible to develop and deliver a well-designed, multi-media campaign on a limited budget by using sound formative research and engaging community and corporate partners to generate sponsorship. An effective distribution strategy is crucial and may require additional partnerships at State or national level.

  18. 45 CFR 1370.5 - Public information campaign grants.

    Science.gov (United States)

    2010-10-01

    ... 45 Public Welfare 4 2010-10-01 2010-10-01 false Public information campaign grants. 1370.5 Section 1370.5 Public Welfare Regulations Relating to Public Welfare (Continued) OFFICE OF HUMAN DEVELOPMENT... VIOLENCE PREVENTION AND SERVICES PROGRAMS § 1370.5 Public information campaign grants. Each grantee awarded...

  19. Mass-media publicity campaign on driving while intoxicated.

    NARCIS (Netherlands)

    Wesemann, P.

    1986-01-01

    Mass media publicity campaigns against driving while intoxicated have been conducted in the netherlands for a number of years. A new, more aggressive approach was introduced in 1984 with the slogan "alcohol ..... all too easily a crime". Goals of this campaign were (1) internationalization of the

  20. Approach For Investigating Crowdfunding Campaigns With Platform Data

    DEFF Research Database (Denmark)

    Huhtamäki, Jukka; Lasrado, Lester; Menon, Karan

    2015-01-01

    and implementation of a crawler and scraper for accessing Indiegogo campaign data, and sharing this openly for other researchers. Due to the extremely dynamic and rapidly increasing amount of crowdfunding data in terms of the number of crowdfunding campaigns and the available investment and individual investor data...

  1. Coastal wind study based on Sentinel-1 and ground-based scanning lidar

    DEFF Research Database (Denmark)

    Hasager, Charlotte Bay; Badger, Merete; Pena Diaz, Alfredo

    Winds in the coastal zone have importance for near-shore wind farm planning. Recently the Danish Energy Agency gave new options for placing offshore wind farms much closer to the coastlines than previously. The new tender areas are located from 3 to 8 km from the coast. Ground-based scanning lidar...... located on land can partly cover this area out to around 15 km. In order to improve wind farm planning for near-shore coastal areas, the project‘Reducing the Uncertainty of Near-shore Energy estimates from meso- and micro-scale wind models’ (RUNE) is established. The measurement campaign starts October....... The various observation types have advantages and limitations; one advantage of both the Sentinel-1 and the scanning lidar is that they both observe wind fields covering a large area and so can be combined for studying the spatial variability of winds. Sentinel-1 are being processed near-real-time at DTU Wind...

  2. Theoretical Approaches on Successful Email Marketing Campaigns

    Directory of Open Access Journals (Sweden)

    Camelia Budac

    2016-01-01

    This paper aims to bring some clarifications on what could bring success to email marketingcampaigns. Responses are related to how sent emails can draw the attention of people (ie how theycan be observed, given that, users’ inboxes are invaded by messages of all kinds, how to measurethe results of a campaign and which are the best practices through which we can get higher returnsfrom email marketing campaigns.

  3. SEPARATIONS AND WASTE FORMS CAMPAIGN IMPLEMENTATION PLAN

    Energy Technology Data Exchange (ETDEWEB)

    Vienna, John D.; Todd, Terry A.; Peterson, Mary E.

    2012-11-26

    This Separations and Waste Forms Campaign Implementation Plan provides summary level detail describing how the Campaign will achieve the objectives set-forth by the Fuel Cycle Reasearch and Development (FCRD) Program. This implementation plan will be maintained as a living document and will be updated as needed in response to changes or progress in separations and waste forms research and the FCRD Program priorities.

  4. The importance of campaign saliency as a predictor of attitude and behavior change: A pilot evaluation of social marketing campaign Fat Talk Free Week.

    Science.gov (United States)

    Garnett, Bernice Raveche; Buelow, Robert; Franko, Debra L; Becker, Carolyn; Rodgers, Rachel F; Austin, S Bryn

    2014-01-01

    Fat Talk Free Week (FTFW), a social marketing campaign designed to decrease self-disparaging talk about body and weight, has not yet been evaluated. We conducted a theory-informed pilot evaluation of FTFW with two college samples using a pre- and posttest design. Aligned with the central tenets of the Elaboration Likelihood Model (ELM), we investigated the importance of FTFW saliency as a predictor of fat talk behavior change. Our analytic sample consisted of 118 female participants (83% of original sample). Approximately 76% of the sample was non-Hispanic White, 14% Asian, and 8% Hispanic. At baseline, more than 50% of respondents reported engaging in frequent self fat talk; at posttest, this number dropped to 34% of respondents. Multivariable regression models supported campaign saliency as the single strongest predictor of a decrease in self fat talk. Our results support the social diffusion of campaign messages among shared communities, as we found significant decreases in fat talk among campaign attenders and nonattenders. FTFW may be a promising short-term health communication campaign to reduce fat talk, as campaign messages are salient among university women and may encourage interpersonal communication.

  5. Optimizing Lidar Scanning Strategies for Wind Energy Measurements (Invited)

    Science.gov (United States)

    Newman, J. F.; Bonin, T. A.; Klein, P.; Wharton, S.; Chilson, P. B.

    2013-12-01

    the scanning lidars ran a Doppler beam-swinging technique identical to that used by the WindCube lidar while another scanning lidar used a novel six-beam technique that has been presented in the literature as a better alternative for measuring turbulence. In this presentation, turbulence measurements from these techniques are compared to turbulence measured by the WindCube lidar and sonic anemometers on the 60-m meteorological tower. In addition, recommendations are made for lidar measurement campaigns for wind energy applications.

  6. Impact of the Swedish National Stroke Campaign on stroke awareness.

    Science.gov (United States)

    Nordanstig, A; Asplund, K; Norrving, B; Wahlgren, N; Wester, P; Rosengren, L

    2017-10-01

    Time delay from stroke onset to arrival in hospital is an important obstacle to widespread reperfusion therapy. To increase knowledge about stroke, and potentially decrease this delay, a 27-month national public information campaign was carried out in Sweden. To assess the effects of a national stroke campaign in Sweden. The variables used to measure campaign effects were knowledge of the AKUT test [a Swedish equivalent of the FAST (Face-Arm-Speech-Time)] test and intent to call 112 (emergency telephone number) . Telephone interviews were carried out with 1500 randomly selected people in Sweden at eight points in time: before, three times during, immediately after, and nine, 13 and 21 months after the campaign. Before the campaign, 4% could recall the meaning of some or all keywords in the AKUT test, compared with 23% during and directly after the campaign, and 14% 21 months later. Corresponding figures were 15%, 51%, and 50% for those remembering the term AKUT and 65%, 76%, and 73% for intent to call 112 when observing or experiencing stroke symptoms. During the course of the campaign, improvement of stroke knowledge was similar among men and women, but the absolute level of knowledge for both items was higher for women at all time points. The nationwide campaign substantially increased knowledge about the AKUT test and intention to call 112 when experiencing or observing stroke symptoms, but knowledge declined post-intervention. Repeated public information therefore appears essential to sustain knowledge gains. © 2017 John Wiley & Sons A/S. Published by John Wiley & Sons Ltd.

  7. Social Media as a Tool for Online Advocacy Campaigns: Greenpeace Mediterranean’s Anti Genetically Engineered Food Campaign in Turkey

    Directory of Open Access Journals (Sweden)

    B. Pınar Özdemir

    2012-12-01

    Full Text Available Advocacy has been one of the main fields of study in public relations and is established amongst the main functions of public relations. The strong need of non-governmental organizations for public support in order to reach their goals locates public relations and advocacy at a central position for these organizations. Social media, which have been introduced by the further development of Internet technology, especially Web 2.0, has had a significant impact upon public relations and advocacy activities of non-governmental organizations in particular. This development also led non-governmental organizations towards online advocacy campaigns that promote active participation of supporters with more cost effective methods that can easily become widespread. The aim of this study is to place the advocacy campaigns of non-governmental organizations into the context of public relations and to discuss how social media can be utilized in online advocacy through the case study of the Yemezler! (We do not buy it! campaign by Greenpeace Mediterranean that has been significantly successful in a short period in Turkey. The Dragonfly Effect model developed by Aaker and Smith (2010 is employed as a framework in the analysis of the Yemezler! campaign.

  8. Meta-analysis of the effect of road safety campaigns on accidents.

    Science.gov (United States)

    Phillips, Ross Owen; Ulleberg, Pål; Vaa, Truls

    2011-05-01

    A meta-analysis of 67 studies evaluating the effect of road safety campaigns on accidents is reported. A total of 119 results were extracted from the studies, which were reported in 12 different countries between 1975 and 2007. After allowing for publication bias and heterogeneity of effects, the weighted average effect of road safety campaigns is a 9% reduction in accidents (with 95% confidence that the weighted average is between -12 and -6%). To account for the variability of effects measured across studies, data were collected to characterise aspects of the campaign and evaluation design associated with each effect, and analysed to identify a model of seven campaign factors for testing by meta-regression. The model was tested using both fixed and random effect meta-regression, and dependency among effects was accounted for by aggregation. These analyses suggest positive associations between accident reduction and the use of personal communication or roadside media as part of a campaign delivery strategy. Campaigns with a drink-driving theme were also associated with greater accident reductions, while some of the analyses suggested that accompanying enforcement and short campaign duration (less than one month) are beneficial. Overall the results are consistent with the idea that campaigns can be more effective in the short term if the message is delivered with personal communication in a way that is proximal in space and time to the behaviour targeted by the campaign. Copyright © 2011 Elsevier Ltd. All rights reserved.

  9. Use of mass media campaigns to change health behaviour.

    Science.gov (United States)

    Wakefield, Melanie A; Loken, Barbara; Hornik, Robert C

    2010-10-09

    Mass media campaigns are widely used to expose high proportions of large populations to messages through routine uses of existing media, such as television, radio, and newspapers. Exposure to such messages is, therefore, generally passive. Such campaigns are frequently competing with factors, such as pervasive product marketing, powerful social norms, and behaviours driven by addiction or habit. In this Review we discuss the outcomes of mass media campaigns in the context of various health-risk behaviours (eg, use of tobacco, alcohol, and other drugs, heart disease risk factors, sex-related behaviours, road safety, cancer screening and prevention, child survival, and organ or blood donation). We conclude that mass media campaigns can produce positive changes or prevent negative changes in health-related behaviours across large populations. We assess what contributes to these outcomes, such as concurrent availability of required services and products, availability of community-based programmes, and policies that support behaviour change. Finally, we propose areas for improvement, such as investment in longer better-funded campaigns to achieve adequate population exposure to media messages. Copyright © 2010 Elsevier Ltd. All rights reserved.

  10. Portuguese road safety campaigns: an analysis of its influence

    Directory of Open Access Journals (Sweden)

    Manuel José Fonseca

    2012-09-01

    Full Text Available Focused in road safety campaigns, thisstudy aims to analyze the attitude of the Portuguesedrivers towards these campaigns, particularly in relationto different creative dimensions. In addition,based on this attitude, this research aims to proposea segmentation of Portuguese drivers accordingto their attitude towards these campaigns. In termsof methodology we developed a conceptual modelinvolving creative dimensions of these campaigns.Subsequently a questionnaire was administered toa sample of 305 Portuguese drivers, where it wasintended to assess the influence of each dimensionto the driving behavior. Based on the results wecome up with some contributions to the validationof the model and also to identify three distinctgroups of drivers in terms of att itude to communicationcampaigns: “Indiff erent”, “Influenced”, and“Interested.”As main results, we found that theseroad safety campaigns are not consensual, and thatthere are drivers who reject this type of campaignsand others who identify themselves as being stronglyinfluenced by them. It was also found that thestructure of messages based in dramatic tones andfear appeals could lead to an increase in its persuasivepotential.

  11. SLAM-Aided Stem Mapping for Forest Inventory with Small-Footprint Mobile LiDAR

    Directory of Open Access Journals (Sweden)

    Jian Tang

    2015-12-01

    Full Text Available Accurately retrieving tree stem location distributions is a basic requirement for biomass estimation of forest inventory. Combining Inertial Measurement Units (IMU with Global Navigation Satellite Systems (GNSS is a commonly used positioning strategy in most Mobile Laser Scanning (MLS systems for accurate forest mapping. Coupled with a tactical or consumer grade IMU, GNSS offers a satisfactory solution in open forest environments, for which positioning accuracy better than one decimeter can be achieved. However, for such MLS systems, positioning in a mature and dense forest is still a challenging task because of the loss of GNSS signals attenuated by thick canopy. Most often laser scanning sensors in MLS systems are used for mapping and modelling rather than positioning. In this paper, we investigate a Simultaneous Localization and Mapping (SLAM-aided positioning solution with point clouds collected by a small-footprint LiDAR. Based on the field test data, we evaluate the potential of SLAM positioning and mapping in forest inventories. The results show that the positioning accuracy in the selected test field is improved by 38% compared to that of a traditional tactical grade IMU + GNSS positioning system in a mature forest environment and, as a result, we are able to produce a unambiguous tree distribution map.

  12. Impact of a Rural Domestic Violence Prevention Campaign.

    Science.gov (United States)

    Gadomski, Anne M.; Tripp, Maria; Wolff, Debra A.; Lewis, Carol; Jenkins, Paul

    2001-01-01

    A 7-month public health information campaign used radio advertising, mass media articles, mailings, and posters to address attitudes and behavioral intentions toward domestic violence in a rural county. The campaign raised public awareness, particularly among men; increased stated intentions to intervene in a neighbor's domestic violence; and…

  13. How to Run a Successful School Levy Campaign.

    Science.gov (United States)

    Meyers, Judith K.

    This document describes the public relations strategies employed by the Lakewood (Ohio) City School district to obtain voter support for a school levy. Various aspects of this successful campaign are described, including the formation of administrative committees to oversee campaign activities, steering and citizens' committees, the use of…

  14. GLOBE Aerosol Field Campaign - U.S. Pilot Study 2016

    Science.gov (United States)

    Pippin, Margaret; Marentette, Christina; Bujosa, Robert; Taylor, Jessica; Lewis, Preston

    2016-01-01

    During the spring of 2016, from April 4 - May 27, sixteen GLOBE schools participated in the GLOBE Aerosol Field Campaign - U.S. Pilot Study. Thirteen teachers from these schools had previously participated in the NASA LEARN program (Long-term Experience in Authentic Research with NASA) where they were GLOBE trained in Atmosphere protocols, and engaged in 1-3 years of research under the mentorship of NASA scientists. Each school was loaned two aerosol instruments for the Campaign duration, either 2 GLOBE sun photometers, 2 Calitoo sun photometers, or 1 of each. This allowed for students to make measurements side-by-side and in the case of the Calitoos, to compare AOT results immediately with each other for better consistency in data collection. Additionally, as part of the Field Campaign evaluation, multiple instruments allow for an assessment of the ease of use of each instrument for grade level of students, whether in middle school or high school. Before the Campaign, all GLOBE and Calitoo instruments were 'checked out' against an AERONET, then checked again upon return after the Campaign. By examining all data, before, during and after the Campaign, this gives an indication of instrument performance and proficiency obtained by the students. Support was provided to each teacher and their students at the level requested, via email, phone or video conferencing.

  15. How campaigns enhance European issues voting during European Parliament elections

    DEFF Research Database (Denmark)

    Beach, Derek; Møller Hansen, Kasper; Larsen, Martin Vinæs

    2017-01-01

    Based on findings from the literature on campaign effects on the one hand, and the literature on European Parliament elections on the other, we propose a model of European Parliamentary elections in which the campaign shift the calculus of electoral support, making differences in national political...... allegiances less important and attitudes about the European project more important by informing voters of and getting them interested in European politics. In effect, we argue that the political campaign leading up to the election makes European Parliament elections less second-order. While previous studies...... have demonstrated that EU attitudes can matter for voting behavior in European Parliament elections, existing research has drawn on post-election surveys that do not enable us to capture campaign effects. Our contribution is to assess the impact of a campaign by utilizing a rolling cross sectional...

  16. Formulation and Use of a Politik Campaign Game

    Science.gov (United States)

    Bozeman, Barry

    1974-01-01

    This article is a report of a campaign game that was formulated in order to introduce the student to the realities of political campaigning. Post-game tests indicated that the game generally increased political interest and had little effect on measured political attitudes such as efficacy, saliency and alienation. (Author)

  17. Using Mobile Health (mHealth) and geospatial mapping technology in a mass campaign for reactive oral cholera vaccination in rural Haiti.

    Science.gov (United States)

    Teng, Jessica E; Thomson, Dana R; Lascher, Jonathan S; Raymond, Max; Ivers, Louise C

    2014-01-01

    In mass vaccination campaigns, large volumes of data must be managed efficiently and accurately. In a reactive oral cholera vaccination (OCV) campaign in rural Haiti during an ongoing epidemic, we used a mobile health (mHealth) system to manage data on 50,000 participants in two isolated communities. Data were collected using 7-inch tablets. Teams pre-registered and distributed vaccine cards with unique barcodes to vaccine-eligible residents during a census in February 2012. First stored on devices, data were uploaded nightly via Wi-fi to a web-hosted database. During the vaccination campaign between April and June 2012, residents presented their cards at vaccination posts and their barcodes were scanned. Vaccinee data from the census were pre-loaded on tablets to autopopulate the electronic form. Nightly analysis of the day's community coverage informed the following day's vaccination strategy. We generated case-finding reports allowing us to identify those who had not yet been vaccinated. During 40 days of vaccination, we collected approximately 1.9 million pieces of data. A total of 45,417 people received at least one OCV dose; of those, 90.8% were documented to have received 2 doses. Though mHealth required up-front financial investment and training, it reduced the need for paper registries and manual data entry, which would have been costly, time-consuming, and is known to increase error. Using Global Positioning System coordinates, we mapped vaccine posts, population size, and vaccine coverage to understand the reach of the campaign. The hardware and software were usable by high school-educated staff. The use of mHealth technology in an OCV campaign in rural Haiti allowed timely creation of an electronic registry with population-level census data, and a targeted vaccination strategy in a dispersed rural population receiving a two-dose vaccine regimen. The use of mHealth should be strongly considered in mass vaccination campaigns in future initiatives.

  18. Long-term evaluation of a Canadian back pain mass media campaign.

    Science.gov (United States)

    Suman, Arnela; Bostick, Geoffrey P; Schopflocher, Donald; Russell, Anthony S; Ferrari, Robert; Battié, Michele C; Hu, Richard; Buchbinder, Rachelle; Gross, Douglas P

    2017-09-01

    This paper evaluates the long-term impact of a Canadian mass media campaign on general public beliefs about staying active when experiencing low back pain (LBP). Changes in beliefs about staying active during an episode of LBP were studied using telephone and web-based surveys. Logistic regression analysis was used to investigate changes in beliefs over time and the effect of exposure to campaign messaging. The percentage of survey respondents agreeing that they should stay active through LBP increased annually from 58.9 to ~72.0%. Respondents reporting exposure to campaign messaging were statistically significantly more likely to agree with staying active than respondents who did not report exposure to campaign messaging (adjusted OR, 95% CI = 1.96, 1.73-2.21). The mass media campaign had continued impact on public LBP beliefs over the course of 7 years. Improvements over time were associated with exposure to campaign messaging.

  19. Changes in Quitline Caller Characteristics During a National Tobacco Education Campaign.

    Science.gov (United States)

    Zhang, Lei; Vickerman, Katrina; Malarcher, Ann; Carpenter, Kelly

    2015-09-01

    The Centers for Disease Control and Prevention launched the first federally-funded national tobacco education campaign, "Tips From Former Smokers" (Tips), in 2012. This study examined changes in quitline caller characteristics, including demographics and smoking-related behaviors before and during the Tips campaign. Using quitline data from 20 U.S. states and the District of Columbia, we examined characteristics of 76,933 callers during the Tips campaign (March 19, 2012 to June 10, 2012) compared to 44,710 callers from a similar time period in 2011 (March 21, 2011 to June 12, 2011). We also examined whether characteristics differed by self-reported awareness of Tips during the campaign in 13 quitlines that added a Tips awareness question. Group differences were assessed using chi-square and t tests, adjusted for clustering by state. Overall, few meaningful differences in caller characteristic existed, indicating broad reach of the Tips campaign across demographic groups. Compared with 2011, the number of callers during Tips increased by 72% and callers were twice as likely to hear about the quitline through television media. The proportion of uninsured callers was slightly higher during the Tips campaign than in 2011. Persons aware of the campaign were slightly more likely to be non-Hispanic Blacks, younger than age 55 years, and uninsured than those unaware of the campaign. The Tips campaign increased the reach of quitline services to the general population of smokers, with increases across all demographic and tobacco use groups, but particularly among those who were uninsured. Such campaigns have the potential to increase access to cessation services for the uninsured. Published by Oxford University Press on behalf of the Society for Research on Nicotine and Tobacco 2015. This work is written by (a) US Government employee(s) and is in the public domain in the US.

  20. Mass media campaigns and organ donation: managing conflicting messages and interests.

    Science.gov (United States)

    Rady, Mohamed Y; McGregor, Joan L; Verheijde, Joseph L

    2012-05-01

    Mass media campaigns are widely and successfully used to change health decisions and behaviors for better or for worse in society. In the United States, media campaigns have been launched at local offices of the states' department of motor vehicles to promote citizens' willingness to organ donation and donor registration. We analyze interventional studies of multimedia communication campaigns to encourage organ-donor registration at local offices of states' department of motor vehicles. The media campaigns include the use of multifaceted communication tools and provide training to desk clerks in the use of scripted messages for the purpose of optimizing enrollment in organ-donor registries. Scripted messages are communicated to customers through mass audiovisual entertainment media, print materials and interpersonal interaction at the offices of departments of motor vehicles. These campaigns give rise to three serious concerns: (1) bias in communicating information with scripted messages without verification of the scientific accuracy of information, (2) the provision of misinformation to future donors that may result in them suffering unintended consequences from consenting to medical procedures before death (e.g, organ preservation and suitability for transplantation), and (3) the unmanaged conflict of interests for organizations charged with implementing these campaigns, (i.e, dual advocacy for transplant recipients and donors). We conclude the following: (1) media campaigns about healthcare should communicate accurate information to the general public and disclose factual materials with the least amount of bias; (2) conflicting interests in media campaigns should be managed with full public transparency; (3) media campaigns should disclose the practical implications of procurement as well as acknowledge the medical, legal, and religious controversies of determining death in organ donation; (4) organ-donor registration must satisfy the criteria of informed

  1. Cost benefit study of a safety campaign's impact on road safety.

    Science.gov (United States)

    Stojanová, Hana; Blašková, Veronika

    2018-04-28

    The aim of this paper is to identify a break in the development trend of the time series of the number of fatal, light and heavy injuries in traffic accidents and compare the progress caused by the media campaign named "Think or you'll pay! "in the Czech Republic over the period 2000-2015. The campaign focuses on the age group of drivers under the age of 25 and the most common cause of their traffic accidents as the drivers in this age category are the most vulnerable group in road traffic. The campaign uses a method in which it tries to influence behaviour by negative action, or by causing negative emotions. The authors concentrate on the effects of mass media campaigns in the long-term development of accidents in the Czech Republic and a financial evaluation of the road safety campaign "Think or you'll pay! "by comparing the campaign costs, the cost of road fatalities, and the cost savings from the perspective of government expenditures. The secondary source data for the chart analysis and interpolation according to the criteria of analytical and mechanical balancing time series, the Chow test and Quandt Likelihood Ratio test, choosing the appropriate model trend of accidents and consequences of traffic accidents were obtained from the Czech Ministry of Transport, the database of The Losses due to Traffic Accident Rates (CZRSO) and the Czech Association of Victims of Traffic Accidents (CSODN, 2015) from period of 1990 till 2016. The impact of the media campaign "Think or you'll pay!", measured by enumerating the costs was compared with the number of fatalities in the years immediately after the campaign and the impact of the media campaign was evaluated and recognised. The conclusion and the highlights summarize the findings of research and the limits of media campaign evaluation approach. Copyright © 2018 Elsevier Ltd. All rights reserved.

  2. Multi-Range Conditional Random Field for Classifying Railway Electrification System Objects Using Mobile Laser Scanning Data

    Directory of Open Access Journals (Sweden)

    Jaewook Jung

    2016-12-01

    Full Text Available Railways have been used as one of the most crucial means of transportation in public mobility and economic development. For safe railway operation, the electrification system in the railway infrastructure, which supplies electric power to trains, is an essential facility for stable train operation. Due to its important role, the electrification system needs to be rigorously and regularly inspected and managed. This paper presents a supervised learning method to classify Mobile Laser Scanning (MLS data into ten target classes representing overhead wires, movable brackets and poles, which are key objects in the electrification system. In general, the layout of the railway electrification system shows strong spatial regularity relations among object classes. The proposed classifier is developed based on Conditional Random Field (CRF, which characterizes not only labeling homogeneity at short range, but also the layout compatibility between different object classes at long range in the probabilistic graphical model. This multi-range CRF model consists of a unary term and three pairwise contextual terms. In order to gain computational efficiency, MLS point clouds are converted into a set of line segments to which the labeling process is applied. Support Vector Machine (SVM is used as a local classifier considering only node features for producing the unary potentials of the CRF model. As the short-range pairwise contextual term, the Potts model is applied to enforce a local smoothness in the short-range graph; while long-range pairwise potentials are designed to enhance the spatial regularities of both horizontal and vertical layouts among railway objects. We formulate two long-range pairwise potentials as the log posterior probability obtained by the naive Bayes classifier. The directional layout compatibilities are characterized in probability look-up tables, which represent the co-occurrence rate of spatial relations in the horizontal and vertical

  3. The 'wrong-way-round' campaign - some aspects of a campaign against nuclear energy initiatives from the viewpoint of the electricity industry

    International Nuclear Information System (INIS)

    Schmid, R.

    2003-01-01

    This article takes a look back at the campaigns that were run to oppose two popular initiatives concerning the future of nuclear power in Switzerland that were eventually turned down by the voting public in 2003. One of the popular initiatives called for Switzerland's opting-out of nuclear energy, the other for a moratorium on the building of further nuclear plant. In particular the role played by the Swiss electricity industry in the run-up to the voting and the intensive advertising and public relations campaigns against the initiatives are reviewed. The various campaigns are reviewed chronologically from the standpoint of the electricity industry itself

  4. Improving the effectiveness of road safety campaigns : current and new practices.

    NARCIS (Netherlands)

    Hoekstra, A.T.G. & Wegman, F.C.M.

    2015-01-01

    The evaluation of campaigns aimed at improving road safety is still the exception rather than the rule. Because of this, ineffective campaigns and campaign techniques are allowed to continue to be utilised without question, while new methods of behaviour modification are often ignored. Therefore,

  5. Improving the effectiveness of road safety campaigns : Current and new practices

    NARCIS (Netherlands)

    Hoekstra, T.; Wegman, F.C.M.

    2011-01-01

    The evaluation of campaigns aimed at improving road safety is still the exception rather than the rule. Because of this, ineffective campaigns and campaign techniques are allowed to continue to be utilised without question, while new methods of behaviour modification are often ignored. Therefore,

  6. The Functions of Political Advertising for Campaign Organizations.

    Science.gov (United States)

    Sheinkopf, Kenneth G.; And Others

    One previously untested benefit of political advertising before elections may be that it serves "internal" as well as "external" needs, i.e., it boosts the morale of the campaign staff and provides them with information to persuade voters. This proposition was tested during the 1970 Wisconsin gubernatorial campaign by means of a questionnaire…

  7. Unsustainability of a measles immunisation campaign - rise in ...

    African Journals Online (AJOL)

    The 1990 national mass measles immunisation campaign resulted in a marked reduction in measles incidence in Natal/KwaZulu in the first 6 months after the campaign. Data from the measles ward admissions book at Clairwood Hospital were collated for the period 1 January 1989 to 31 May 1992 to assess the ...

  8. The impact of the worldwide Millennium Development Goals campaign on maternal and under-five child mortality reduction: ‘Where did the worldwide campaign work most effectively?’

    Science.gov (United States)

    Cha, Seungman

    2017-01-01

    ABSTRACT Background: As the Millennium Development Goals campaign (MDGs) came to a close, clear evidence was needed on the contribution of the worldwide MDG campaign. Objective: We seek to determine the degree of difference in the reduction rate between the pre-MDG and MDG campaign periods and its statistical significance by region. Design: Unlike the prevailing studies that measured progress in 1990–2010, this study explores by percentage how much MDG progress has been achieved during the MDG campaign period and quantifies the impact of the MDG campaign on the maternal and under-five child mortality reduction during the MDG era by comparing observed values with counterfactual values estimated on the basis of the historical trend. Results: The low accomplishment of sub-Saharan Africa toward the MDG target mainly resulted from the debilitated progress of mortality reduction during 1990–2000, which was not related to the worldwide MDG campaign. In contrast, the other regions had already achieved substantial progress before the Millennium Declaration was proclaimed. Sub-Saharan African countries have seen the most remarkable impact of the worldwide MDG campaign on maternal and child mortality reduction across all different measurements. In sub-Saharan Africa, the MDG campaign has advanced the progress of the declining maternal mortality ratio and under-five mortality rate, respectively, by 4.29 and 4.37 years. Conclusions: Sub-Saharan African countries were frequently labeled as ‘off-track’, ‘insufficient progress’, or ‘no progress’ even though the greatest progress was achieved here during the worldwide MDG campaign period and the impact of the worldwide MDG campaign was most pronounced in this region in all respects. It is time to learn from the success stories of the sub-Saharan African countries. Erroneous and biased measurement should be avoided for the sustainable development goals to progress. PMID:28168932

  9. Radhealth campaign

    International Nuclear Information System (INIS)

    Webb, Tony.

    1985-01-01

    The report by the National Radiological Protection Board in the Medical Research Council's study of some of the UKAEA workers is criticized. It is argued that the cancer risk estimates of the International Commission on Radiological Protection are seriously wrong, and that as they are used as a basis for radiation protection standards in the UK, these standards now need revising. The subject is discussed under the headings: broad-based campaign; all radiation is a hazard; building networks (of scientific and medical expertise). (U.K.)

  10. Campaigns of the Crimean Tatars and Ottomans against Iran

    Directory of Open Access Journals (Sweden)

    Özer Küpeli

    2014-07-01

    Full Text Available Starting from the 15th century, when the Crimean Khanate recognized the authority of the Ottoman Empire, its forces was actively used by the Ottoman Empire in its foreign policy. Especially the Tatars were indispensable allies in campaigns against Western European countries, Caucasus, and, subsequently, in the containment of the Moscow State. However, Tatar troops of the Crimean Khanate were also used in other political directions of the Ottoman Empire. The main rival of the Ottoman State in the east was the Safavid Iran. Troops of the Crimean Khanate also took part in these campaigns of the Ottomans. The author describes the participation of Tatar troops in the war with Iran. During the Ottoman military campaigns, the Tatars, for the most part, played a role of Akinji moving ahead of the Ottoman forces and collecting trophies and prey in hostile lands, rather than participating in the frontline battles. Initially, the Crimean khans participated only in the wars that took place in the western territories. However, the situation changed in the second half of the 16th century under Sultan Suleiman, when the Crimean cavalry was also involved in the eastern campaigns. The Tatars did not particularly want to participate in campaigns against Iran. There were cases, when these campaigns ended in tears: with the capture of the heir to the Crimean throne (Adil Giray, its execution and the defeat of the Tatar army. However, the Crimean khans participated in every campaign against Iran on the side of the Ottoman Empire. Disobeying the Sultan orders could lead to the replacement of khan (Mehmed Giray II. Archive documents reveal that the number of Tatar troops sent against Iran, ranged from 5 to 10 thousand soldiers, although the Ottoman sources overestimates the amount (30–40 thousand.

  11. A marketing campaign to promote screening for oral cancer.

    Science.gov (United States)

    Ismail, Amid I; Jedele, Jenefer M; Lim, Sungwoo; Tellez, Marisol

    2012-09-01

    Organizers of the Detroit Oral Cancer Prevention Project at the University of Michigan, Ann Arbor, launched a multifaceted media campaign targeted toward a high-risk population to raise awareness about oral cancer, educate the public regarding the importance of early detection and increase screening rates. The authors present data about the effectiveness of the campaign with regard to the screening behaviors of medical and dental providers. Before the start of the campaign and during each of the three years of the campaign, the authors mailed surveys to random samples of physicians and dentists practicing in targeted and non-targeted areas. More dentists than physicians reported screening patients routinely, and dentists reported that they referred more patients for biopsy or further evaluation compared with physicians. A larger proportion of dentists and physicians in the targeted area than in the nontargeted area reported that their patients had seen or heard the advertisements. A larger proportion of dentists in the targeted area than in the nontargeted area reported an increase in patients' questions and requests for screening, even after the authors accounted for demographic characteristics (adjusted odds ratio = 2.47). The survey findings show that the media campaign was effective in influencing providers' screening for signs and symptoms of oral cancer. An increase in patients' requests for screening as a result of the implementation of mass media campaigns may promote oral cancer screening and improve patients' chances of survival.

  12. Evaluation of a social marketing campaign to support Mexico City's comprehensive smoke-free law.

    Science.gov (United States)

    Thrasher, James F; Huang, Liling; Pérez-Hernández, Rosaura; Niederdeppe, Jeff; Arillo-Santillán, Edna; Alday, Jorge

    2011-02-01

    We aimed to assess the level of awareness and impact of a social marketing campaign to promote Mexico City's 2008 comprehensive smoke-free law. Four months after the smoke-free law was implemented but before the campaign launch, we collected data from a population-based, random sample of 961 inhabitants of Mexico City. We analyzed data from 786 respondents who completed follow-up at the end of the campaign to determine campaign exposure and the association between campaign exposure and changes in campaign-targeted knowledge and attitudes. Recall of any of the 5 campaign materials was 69%, with a uniform distribution of exposure to 1, 2, and 3 or more campaign materials (25%, 25%, and 19%, respectively). Exposure to a greater number of campaign materials was associated in a monotonic relation with campaign-targeted knowledge of ammonia and arsenic in cigarette smoke. In models assessing support for, perceived benefits of, and perceived right to smoke-free places, campaign exposure accounted for a positive change in half of the indicators within each of these domains. Social marketing campaigns can reinforce knowledge and attitudes that favor smoke-free laws, thereby helping to establish smoke-free norms.

  13. 242-A campaign 95-1 post run document

    International Nuclear Information System (INIS)

    Guthrie, M.D.

    1996-01-01

    The 242-A Evaporator Campaign 95-1 was started on June 6, 1995 and finished July 27, 1995. An overall Waste Volume Reduction (WVR) of 8.18 million liters (2.16 mGAL OR 87.6% WVRF) was achieved from 9.35 million liters (2.47 Mgal) of processable waste contained in 108-AP, 107-AP, 106-AW and 102-AW. Slurry generated from Campaign 95-1 consisted of 1.05 million liters (278,000 gal) of dilute double-shell slurry feed (DDSSF) with a SpG of approximately 1.34. Total process condensate discharged to LERF was 10.3 million liters (2.72 Mgal), achieving a condensate/WVR efficiency ratio of 1.26. Total throughout for Campaign 95-1 was 18.1 million liters (4.79 Mgal). B Pond discharges from steam condensate and cooling water were 15.8 and 583 million liters (4.17 and 154 Mgal) respectively. Based on 145 hours of unplanned downtime, the 242-A Evaporator maintained an operating efficiency of 86% during the 49 day campaign

  14. Can a hearing education campaign for adolescents change their music listening behavior?

    Science.gov (United States)

    Weichbold, Viktor; Zorowka, Patrick

    2007-03-01

    This study looked at whether a hearing education campaign would have behavioral effects on the music listening practices of high school students. A total of 1757 students participated in a hearing education campaign. Before the campaign and one year thereafter they completed a survey asking for: (1) average frequency of discotheque attendance, (2) average duration of stay in the discotheque, (3) use of earplugs in discotheques, (4) frequency of regeneration breaks while at a discotheque, and (5) mean time per week spent listening to music through headphones. On questions (2), (3) and (5) no relevant post-campaign changes were reported. On question (1) students' answers indicated that the frequency of discotheque attendance had even increased after the campaign. The only change in keeping with the purpose of the campaign was an increase in the number of regeneration breaks when at a discotheque. The effect of hearing education campaigns on music listening behavior is questioned. Additional efforts are suggested to encourage adolescents to adopt protective behaviors.

  15. Using mass media campaigns to reduce youth tobacco use: a review.

    Science.gov (United States)

    Allen, Jane Appleyard; Duke, Jennifer C; Davis, Kevin C; Kim, Annice E; Nonnemaker, James M; Farrelly, Matthew C

    2015-01-01

    This review synthesizes the published literature on using mass media campaigns to reduce youth tobacco use, with particular focus on effects within population subgroups and the relative effectiveness of campaign characteristics. A search of PubMed and PsycINFO conducted in March of 2014 yielded 397 studies with 34 suitable for inclusion. Included were quantitative studies that evaluate an antitobacco media campaign intended to influence youth cognitions or behavior or explore the relative effectiveness of campaign characteristics among youth. An automated search and assessment of suitability for inclusion was done. Study outcomes were compared and synthesized. Antitobacco media campaigns can be effective across racial/ethnic populations, although the size of the campaign effect may differ by race/ethnicity. Evidence is insufficient to determine whether campaign outcomes differ by socioeconomic status (SES) and population density. Youth are more likely to recall and think about advertising that includes personal testimonials; a surprising narrative; and intense images, sound, and editing. Evidence in support of using a health consequences message theme is mixed; an industry manipulation theme may be effective in combination with a health consequences message. Research is insufficient to determine whether advertising with a secondhand smoke or social norms theme influences youth tobacco use. Our recommendation is to develop antitobacco campaigns designed to reach all at-risk youth, which can be effective across racial/ethnic populations. Research priorities include assessing campaign influence among lower SES and rural youth, disentangling the effects of message characteristics, and assessing the degree to which this body of evidence may have changed as a result of changes in youth culture and communication technology.

  16. Why Do You Spread This Message? Understanding Users Sentiment in Social Media Campaigns

    OpenAIRE

    Mahmud, Jalal; Gao, Huiji

    2014-01-01

    Twitter has been increasingly used for spreading messages about campaigns. Such campaigns try to gain followers through their Twitter accounts, influence the followers and spread messages through them. In this paper, we explore the relationship between followers sentiment towards the campaign topic and their rate of retweeting of messages generated by the campaign. Our analysis with followers of multiple social-media campaigns found statistical significant correlations between such sentiment ...

  17. The (n,γ campaigns at EXILL

    Directory of Open Access Journals (Sweden)

    Jolie J.

    2015-01-01

    Full Text Available At the PF1B cold neutron beam line at the Institut Laue Langevin, the EXILL array consisting of EXOGAM, GASP and ILL-Clover detectors was used to perform (n,γ measurements at very high coincidence rates. About ten different reactions were measured in autumn 2012 using a highly collimated cold neutron beam. In spring 2013, the EXOGAM array was combined with 16 LaBr3(Ce scintillators in the EXILL&FATIMA campaign for the measurement of lifetimes using the generalised centroid difference method. We report on the properties of the set-ups and present first results from both campaigns.

  18. Cost-effectiveness of a smokeless tobacco control mass media campaign in India.

    Science.gov (United States)

    Murukutla, Nandita; Yan, Hongjin; Wang, Shuo; Negi, Nalin Singh; Kotov, Alexey; Mullin, Sandra; Goodchild, Mark

    2017-08-10

    Tobacco control mass media campaigns are cost-effective in reducing tobacco consumption in high-income countries, but similar evidence from low-income countries is limited. An evaluation of a 2009 smokeless tobacco control mass media campaign in India provided an opportunity to test its cost-effectiveness. Campaign evaluation data from a nationally representative household survey of 2898 smokeless tobacco users were compared with campaign costs in a standard cost-effectiveness methodology. Costs and effects of the Surgeon campaign were compared with the status quo to calculate the cost per campaign-attributable benefit, including quit attempts, permanent quits and tobacco-related deaths averted. Sensitivity analyses at varied CIs and tobacco-related mortality risk were conducted. The Surgeon campaign was found to be highly cost-effective. It successfully generated 17 259 148 additional quit attempts, 431 479 permanent quits and 120 814 deaths averted. The cost per benefit was US$0.06 per quit attempt, US$2.6 per permanent quit and US$9.2 per death averted. The campaign continued to be cost-effective in sensitivity analyses. This study suggests that tobacco control mass media campaigns can be cost-effective and economically justified in low-income and middle-income countries. It holds significant policy implications, calling for sustained investment in evidence-based mass media campaigns as part of a comprehensive tobacco control strategy. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2017. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

  19. About the Collision Repair Campaign

    Science.gov (United States)

    EPA developed the Collision Repair Campaign to focus on meaningful risk reduction in the Collision Repair source sector to complement ongoing community air toxics work and attain reductions at a faster rate.

  20. Reprint of "Persuasive appeals in road safety communication campaigns: Theoretical frameworks and practical implications from the analysis of a decade of road safety campaign materials".

    Science.gov (United States)

    Guttman, Nurit

    2016-12-01

    Communication campaigns are employed as an important tool to promote road safety practices. Researchers maintain road safety communication campaigns are more effective when their persuasive appeals, which are central to their communicative strategy, are based on explicit theoretical frameworks. This study's main objectives were to develop a detailed categorization of persuasive appeals used in road safety communication campaigns that differentiate between appeals that appear to be similar but differ conceptually, and to indicate the advantages, limitations and ethical issues associated with each type, drawing on behavior change theories. Materials from over 300 campaigns were obtained from 41 countries, mainly using road safety organizations' websites. Drawing on the literature, five types of main approaches were identified, and the analysis yielded a more detailed categorizations of appeals within these general categories. The analysis points to advantages, limitations, ethical issues and challenges in using different types of appeals. The discussion summarizes challenges in designing persuasive-appeals for road safety communication campaigns. Copyright © 2015 Elsevier Ltd. All rights reserved.

  1. Road safety campaign is a great success

    CERN Multimedia

    2008-01-01

    Rolf Heuer, the next Director-General of CERN, and Sigurd Lettow, the Director of Finance and Human Resources (photo below), completed all the tests of the CERN road safety campaign under the supervision of TCS instructors. The road safety campaign, which took place in the Main Building during the week of 10 November, attracted large numbers of participants. More than 300 CERN personnel and users took part in, and in some cases were literally bowled over by, the activities set up by instructors from the TCS (Touring Club Suisse). The campaign’s aim was to raise driver awareness of several aspects of road safety, including speed, use of mobile phones at the wheel, pedestrian priority, unlawful parking and driving with a valid licence. The campaign was an unqualified success! Even CERN’s directors joined in, testing their own reactions as drivers on the various pieces of apparatus in place.

  2. The British Nuclear Industry Forum's public affairs campaign

    International Nuclear Information System (INIS)

    Parker, Keith

    2000-01-01

    Full text: In March 1999, BNIF launched a public affairs Campaign with the objective of influencing the views of opinion formers - particularly in the political field - about the case for nuclear energy as a long-term, sustainable component of the UK's energy mix. The Campaign was launched to BNIF's 70 member companies under the slogan, Profiting through Partnership - By Changing the Climate of Opinion. That slogan was chosen to emphasise a key feature of the Campaign approach, which is the importance of an industry speaking collectively with one voice, but with each individual company actively playing its part by spreading the industry's messages to their own local and regional audiences - Members of Parliament, local politicians, local media - to build a groundswell of support for the eventual renewal of nuclear energy in the UK. Our aim was to place the prospect of a new nuclear power station firmly on the political agenda during the lifetime of the next Parliament - that is, in the period 2002-2007. The Campaign was launched at a time when a few encouraging signs were emerging of a growing recognition in Government, Parliament, and in academic and scientific circles that nuclear energy has an important role to play in meeting the energy and environmental challenges of the 21st century. The challenge, in particular, of climate change and the UK Government's commitment to reduce greenhouse gas emissions undertaken at Kyoto and in its election manifesto, gave the industry a strong, positive issue on which to campaign. However, we fully recognised that to make a convincing case for nuclear energy we would also have to address the issues of concern and doubt in the minds of the public and politicians - economic competitiveness, waste management, transport and decommissioning. During the year, BNIF produced a range of Campaign materials, made submissions to several Government and other inquiries and consultations, organised events, meetings and discussions, all with

  3. The Second Cabauw Intercomparison Campaign for Nitrogen Dioxide Measuring Instruments — CINDI-2 — Overview

    Science.gov (United States)

    Apituley, Arnoud; van Roozendael, Michel; Hendrick, Francois; Kreher, Karin; Richter, Andreas; Wagner, Thomas; Friess, Udo; Participants, Cindi-2

    2017-04-01

    .5 km2, and recent developments in MAXDOAS instruments there was a need for CINDI-2. This campaign was completed in September 2016 and had the goals to: To assess the consistency of slant column measurements of key target species (NO2, O3, O2O2 and HCHO) relevant for the validation of S5P and the future ESA atmospheric Sentinels, from a large number of DOAS and MAXDOAS instruments from all over the world, to study the relationship between remote-sensing column and profile measurements of those species and reference measurements of the same species, and to investigate the horizontal representativeness of MAXDOAS measuring systems in view of their use for the validation of satellite tropospheric measurements on the scale of 25-50 km2. A feature of recent MAXDOAS developments is the use azimuthal scanning, in addition to elevation scanning such as in e.g. the PANDORA type of instruments. This, and the number of participating instruments, that expanded to 42, posed a challenge to the design of the CINDI-2 campaign. To support the campaign goals, NO2 profiles were again provided by NO2 sondes and lidar, as well as through in-situ observations using the Cabauw meteorological tower. Extensive aerosol information was gathered using Raman aerosol lidar as well as by in situ samplers. The analysis of the CINDI-2 data is ongoing. In the presentation a campaign overview will be given. http://www.cesar-observatory.nl http://www.tropomi.eu/science/cindi-2

  4. Cryosphere campaigns in support of ESA's Earth Explorers Missions

    Science.gov (United States)

    Casal, Tânia; Davidson, Malcolm; Plank, Gernot; Floberghagen, Rune; Parrinello, Tommaso; Mecklenburg, Susanne; Drusch, Matthias; Fernandez, Diego

    2014-05-01

    In the framework of its Earth Observation Programmes the European Space Agency (ESA) carries out ground based and airborne campaigns to support geophysical algorithm development, calibration/validation, simulation of future spaceborne Earth observation missions, and applications development related to land, oceans, atmosphere and solid Earth. ESA has conducted over 110 airborne and ground measurements campaigns since 1981 and this presentation will describe three campaigns in Antarctica and the Arctic. They were undertaken during the calibration/validation phase of Earth Explorer (EE) missions, such as SMOS (Soil Moisture and Ocean Salinity), GOCE (Gravity field and steady-state Ocean Circulation Explorer) and CryoSat-2. In support of SMOS and GOCE, the DOMECair airborne campaign took place in Antarctica, in the Dome C region in the middle of January 2013. The two main objectives were a) to quantify and document the spatial variability in the DOME C area (SMOS) and b) to fill a gap in the high-quality gravity anomaly maps in Antarctica where airborne gravity measurements are sparse (GOCE). Results from the campaign for the SMOS component, showed that the DOME C area is not as spatially homogenous as previously assumed, therefore comparisons of different missions (e.g. SMOS and NASA's Aquarius) with different footprints must be done with care, highlighting once again the importance of field work to test given assumptions. One extremely surprising outcome of this campaign was the pattern similarity between the gravity measurements and brightness temperature fields. To date, there has never been an indication that L-Band brightness temperatures could be correlated to gravity, but preliminary analysis showed coincident high brightness temperature with high gravity values, suggesting that topography may influence microwave emissions. Also in support of SMOS, the SMOSice airborne campaign has been planned in the Arctic. It was motived by a previous ESA SMOSice study that

  5. Measurement needs guided by synthetic radar scans in high-resolution model output

    Science.gov (United States)

    Varble, A.; Nesbitt, S. W.; Borque, P.

    2017-12-01

    Microphysical and dynamical process interactions within deep convective clouds are not well understood, partly because measurement strategies often focus on statistics of cloud state rather than cloud processes. While processes cannot be directly measured, they can be inferred with sufficiently frequent and detailed scanning radar measurements focused on the life cycleof individual cloud regions. This is a primary goal of the 2018-19 DOE ARM Cloud, Aerosol, and Complex Terrain Interactions (CACTI) and NSF Remote sensing of Electrification, Lightning, And Mesoscale/microscale Processes with Adaptive Ground Observations (RELAMPAGO) field campaigns in central Argentina, where orographic deep convective initiation is frequent with some high-impact systems growing into the tallest and largest in the world. An array of fixed and mobile scanning multi-wavelength dual-polarization radars will be coupled with surface observations, sounding systems, multi-wavelength vertical profilers, and aircraft in situ measurements to characterize convective cloud life cycles and their relationship with environmental conditions. While detailed cloud processes are an observational target, the radar scan patterns that are most ideal for observing them are unclear. They depend on the locations and scales of key microphysical and dynamical processes operating within the cloud. High-resolution simulations of clouds, while imperfect, can provide information on these locations and scales that guide radar measurement needs. Radar locations are set in the model domain based on planned experiment locations, and simulatedorographic deep convective initiation and upscale growth are sampled using a number of different scans involving RHIs or PPIs with predefined elevation and azimuthal angles that approximately conform with radar range and beam width specifications. Each full scan pattern is applied to output atsingle model time steps with time step intervals that depend on the length of time

  6. Second-rate election campaigning? An analysis of campaign styles in European parliamentary elections

    NARCIS (Netherlands)

    de Vreese, C.H.

    2009-01-01

    The literature on professionalization of political campaigns is strongly biased toward first-order (national) elections and the U.S. and U.K. contexts. This study expands that scope. Based on a survey of candidates for the 2004 European elections in eight European Union countries, we tested whether

  7. Cancer foundation campaign for the 2017 World No Tobacco Day

    Directory of Open Access Journals (Sweden)

    Claudia Gomes

    2018-03-01

    The tobacco control campaign of 2017 was well received and had a similar scope when compared to other Foundation campaigns. The comments were satisfactory and the content elaborated could be used for other occasions during the year. However, boosting the posts would give a much greater scope to action and this will be reevaluated next year. By the way, this campaign is also timeless and can be used on other dates related to tobacco control.

  8. Predicting the effectiveness of road safety campaigns through alternative research designs.

    Science.gov (United States)

    Adamos, Giannis; Nathanail, Eftihia

    2016-12-01

    A large number of road safety communication campaigns have been designed and implemented in the recent years; however their explicit impact on driving behavior and road accident rates has been estimated in a rather low proportion. Based on the findings of the evaluation of three road safety communication campaigns addressing the issues of drinking and driving, seat belt usage, and driving fatigue, this paper applies different types of research designs (i.e., experimental, quasi-experimental, and non-experimental designs), when estimating the effectiveness of road safety campaigns, implements a cross-design assessment, and conducts a cross-campaign evaluation. An integrated evaluation plan was developed, taking into account the structure of evaluation questions, the definition of measurable variables, the separation of the target audience into intervention (exposed to the campaign) and control (not exposed to the campaign) groups, the selection of alternative research designs, and the appropriate data collection methods and techniques. Evaluating the implementation of different research designs in estimating the effectiveness of road safety campaigns, results showed that the separate pre-post samples design demonstrated better predictability than other designs, especially in data obtained from the intervention group after the realization of the campaign. The more constructs that were added to the independent variables, the higher the values of the predictability were. The construct that most affects behavior is intention, whereas the rest of the constructs have a lower impact on behavior. This is particularly significant in the Health Belief Model (HBM). On the other hand, behavioral beliefs, normative beliefs, and descriptive norms, are significant parameters for predicting intention according to the Theory of Planned Behavior (TPB). The theoretical and applied implications of alternative research designs and their applicability in the evaluation of road safety

  9. The Campaign for Nuclear Disarmament in the Eighties

    International Nuclear Information System (INIS)

    Byrne, Paul.

    1988-01-01

    The Campaign for Nuclear Disarmament has been studied during the period 1979 to 1987. The study focuses specifically upon national CND, and seeks to fulfill three objectives: to provide an analysis of the internal workings of the Campaign, a discussion of its impact upon the British political system, and to relate these to recent and contemporary theories about social movements. (author)

  10. Appealing to the crowd: ethical justifications in Canadian medical crowdfunding campaigns.

    Science.gov (United States)

    Snyder, Jeremy; Crooks, Valorie A; Mathers, Annalise; Chow-White, Peter

    2017-06-01

    Medical crowdfunding is growing in terms of the number of active campaigns, amount of funding raised and public visibility. Little is known about how campaigners appeal to potential donors outside of anecdotal evidence collected in news reports on specific medical crowdfunding campaigns. This paper offers a first step towards addressing this knowledge gap by examining medical crowdfunding campaigns for Canadian recipients. Using 80 medical crowdfunding campaigns for Canadian recipients, we analyse how Canadians justify to others that they ought to contribute to funding their health needs. We find the justifications campaigners tend to fall into three themes: personal connections, depth of need and giving back. We further discuss how these appeals can understood in terms of ethical justifications for giving and how these justifications should be assessed in light of the academic literature on ethical concerns raised by medical crowdfunding. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/.

  11. Radiation exposure control during EMCCR campaign at MAPS

    International Nuclear Information System (INIS)

    Jawahar, S.; Singha Roy, S.

    2003-01-01

    Enmasse Coolant Channel Replacement (EMCCR) work is second of its kind for Indian PHWR- next to RAPS - 2 campaign- after successful demonstration of ability by NPCIL to carry out such major core component maintenance. The Challenges posed during such campaign are mainly attributed to the radiation field, continuous occupancy, and large quantity of material handling for execution as well as preparing infrastructure, exposure control for large number of workmen. Extensive planning was carried out to address all these issues in order to reduce the downtime of the station keeping the collective dose as low as reasonable achievable (ALARA). This paper highlights the strategy adopted, logistics involved in execution of work and the efforts taken to control radiation exposure during this major campaign. (author)

  12. Clean Air for London (CLEARFLO) Final Campaign Summary

    Energy Technology Data Exchange (ETDEWEB)

    Worsnop, D. R. [Aerodyne Research, Inc., Billerica, MA (United States); Williams, L. R. [Aerodyne Research, Inc., Billerica, MA (United States); Herndon, S. C. [Aerodyne Research, Inc., Billerica, MA (United States); Dubey, M. [Los Alamos National Lab. (LANL), Los Alamos, NM (United States); Ng, N. L. [Georgia Inst. of Technology, Atlanta, GA (United States); Thornton, J. [Univ. of Washington, Seattle, WA (United States); Knighton, B. [Montana State Univ., Bozeman, MT (United States); Coulter, R. [Argonne National Lab. (ANL), Argonne, IL (United States); Prévôt, Ash [Paul Scherrer Inst. (PSI), Villigen (Switzerland)

    2016-03-01

    This field campaign funded the participation of scientists from seven different research groups and operated over thirty instruments during the Winter Intensive Operating Period (January-February 2012) of the Clean Air for London (ClearfLo) campaign. The campaign took place at a rural site in Detling, UK, 45 kilometers southeast of central London. The primary science questions for the ClearfLo winter IOP (intensive operational periods) were: 1) “what is the urban increment of particulate matter (PM) and other pollutants in the greater London area?” and 2) “what is the contribution of solid fuel use for home heating to wintertime PM?” An additional motivation for the Detling measurements was the question of whether coatings on black carbon particles enhance absorption.

  13. A general measles vaccination campaign in urban Guinea-Bissau

    DEFF Research Database (Denmark)

    Byberg, S.; Thysen, S. M.; Rodrigues, A.

    2017-01-01

    Background Measles vaccination campaigns targeting children aged 9–59 months are conducted every three years in Guinea-Bissau. Studies have demonstrated beneficial non-specific effects of measles vaccine. We compared mortality one year after the December 2012 measles vaccination campaign in Bissa...

  14. National campaign effects on secondary pupils’ bullying and violence

    NARCIS (Netherlands)

    Mooij, Ton

    2016-01-01

    Background. Research on pupils' bullying (1991) and violence (1993) motivated the Dutch Ministry of Education, Culture and Science to initiate a national campaign on school safety. The government campaign was undertaken from 1995 to 2000. Aim. To test for differences in secondary pupils' bullying

  15. Evaluation of a mass media campaign promoting using help to quit smoking.

    Science.gov (United States)

    Gibson, Laura A; Parvanta, Sarah A; Jeong, Michelle; Hornik, Robert C

    2014-05-01

    Although there is evidence that promoting individual cessation aids increases their utilization, mass media campaigns highlighting the benefit of using help to quit have not been evaluated. The effects of a Philadelphia adult smoking-cessation media campaign targeting using help in ad taglines were analyzed from March to November 2012. This study distinctively analyzed the campaign's impact at both the population level (effects on the average person) and the individual level (effects among those who reported exposure). The 16-month mass media campaign aired in Philadelphia PA from December 2010 to March 2012. A representative sample of adult Philadelphia smokers was interviewed by telephone at baseline (n=491) and new samples were interviewed monthly throughout the campaign (n=2,786). In addition, a subsample of these respondents was reinterviewed 3 months later (n=877). On average, participants reported seeing campaign ads four times per week. Among individual respondents, each additional campaign exposure per week increased the likelihood of later reporting using help (OR=1.08, p<0.01), adjusting for baseline use of help and other potential confounders. This corresponded to a 5% increase in the use of help for those with average exposure relative to those with no exposure. Cross-sectional associations between individual campaign exposure and intentions to use help were consistent with these lagged findings. However, there was no evidence of population-level campaign effects on use of help. Although the campaign was effective at the individual level, its effects were too small to have a population-detectable impact. Copyright © 2014 American Journal of Preventive Medicine. Published by Elsevier Inc. All rights reserved.

  16. Human rights from the grassroots up: Vermont's campaign for universal health care.

    Science.gov (United States)

    McGill, Mariah

    2012-06-15

    In 2008, the Vermont Workers' Center launched the "Healthcare Is a Human Right Campaign," a grassroots campaign to secure the creation of a universal health care system in Vermont. Campaign organizers used a human rights framework to mobilize thousands of voters in support of universal health care. In response to this extraordinary grassroots effort, the state legislature passed health care legislation that incorporates human rights principles into Vermont law and provides a framework for universal health care. The United States has often lagged behind other nations in recognizing economic, social, and cultural (ESC) rights, including the right to health. Nonetheless, activists have begun to incorporate ESC rights into domestic advocacy campaigns, and state and local governments are beginning to respond where the federal government has not. Vermont serves as a powerful example of how a human rights framework can inform health care policy and inspire grassroots campaigns in the United States. This three-part article documents the Vermont Workers' Center campaign and discusses the impact that human rights activity at the grassroots level may have on attitudes towards ESC rights in the United States. The first part describes the Vermont health care crisis and explains why the center adopted international human rights principles for their campaign. The article then goes on to discuss the three-year campaign and analyze the health care reform bill that the Vermont legislature passed. Finally, the article discusses the campaign's local and national impact. Copyright © 2012 McGill.

  17. The polio eradication campaign: time to shift the goal.

    Science.gov (United States)

    Baron, Emmanuel; Magone, Claire

    2014-03-01

    The social rejection of the polio eradication campaign in endemic countries challenges an assumption underlying the goal itself: the full compliance of an entire population to a public health programme. The polio campaign, which has been an extraordinary public health enterprise, is at risk of becoming irremediably unpopular if the eradication goal is pursued at all costs. The Global Polio Eradication Initiative (GPEI) should not be driven by the fear of failure, because the greatest benefit of the polio campaign is that it has demonstrated how simple, community-wide actions can contribute to a dramatic decrease in the incidence of a disease.

  18. Political Bots on Twitter in #Ecuador2017 Presidential Campaigns

    Directory of Open Access Journals (Sweden)

    Iria Puyosa

    2017-09-01

    Full Text Available We studied the behavior of campaign hashtags on Twitter in the second round of Ecuador 2017 presidential elections. The study analyzed 10 trending hashtags attacking opponents. The data was captured and analyzed with NodeXL, an application used to analyze social network. The analysis verifies the central role of automated accounts or botnets in the creation of hashtags. The campaign against the opposing binomial, which combined real accounts of government party activists with botnets, was more effective versus the less coordinated opposition campaign against candidate Lenin Moreno. It also verifies the use of localized botnets, mainly in Argentina and Venezuela.

  19. McLetchie on mass campaigns.

    Science.gov (United States)

    Hackett, C J

    1982-01-01

    Dr. J.L. McLetchie was asked in 1963 to express his thoughts on the many aspects of mass campaigns for the historical record fro future field workers. The significance of his thoughts at that time lies in the soundness of the principles outlined, based upon field responsibility. It was from such principles that the modern strategy of community health in dveloping countries arose, which was adopted and put into practice by the World Health Organization and was presented at the Alma Ata Conference on Primary Health Care in 1978. The text is reproduced here. There should be no need to argue the need for mass campaigns under conditions as they exist at present in Africa as well as other tropical areas. Several conditions cannot be dealt with in other way, e.g., tuberculosis, malnutrition, onchocerciasis, yaws, sleeping sickness. The most essential needs are the recognition, at the highest political and administrative level, that a country's services must be balanced, with well-developed preventive, laboratory, and curative sections. To obtain and retain this balance requires strong and continous administrative action to counteract the overwhelming attraction of the curative services to young African doctors and to expatriates on short-term contracts. The preventive services divide naturally into those dealing with urban problems having a large content of environmental hygiene and those dealing with rural problems in which curative medicine plays a mojor part, i.e., mass treatment. In rural health work, the "amateur" -- the young medical officer assigned to rural duties for a period of 1-2 years -- may play a valuable part but cannot do so unless the service is well organized and has a core of "professionals," senior medical staff with considerable experience with rural problems and how to tackle them. Rural health specialists have to work closely in cooperation with other sections of the medical department, with other departments, and with local government authorities

  20. Ash Stabilization Campaign Blend Plan

    International Nuclear Information System (INIS)

    Winstead, M.L.

    1995-01-01

    This Stabilization Blend Plan documents the material to be processed and the processing order for the FY95 Ash Stabilization Campaign. The primary mission of this process is to reduce the inventory of unstable plutonium bearing ash. The source of the ash is from Rocky Flats and the 232-Z incinerator at the Plutonium Finishing Plant (PFP). The ash is currently being stored in Room 235B and Vault 174 in building 234-5Z. The sludge is to be thermally stabilized in a glovebox in room 230A of the 234-5Z building and material handling for the process will be done in room 230B of the same building. The campaign is scheduled for approximately 12--16 weeks. A total of roughly 4 kg of Pu will be processed

  1. National campaign for the search and recovery of Orphan radioactive sources

    International Nuclear Information System (INIS)

    Carboneras, Pedro; Ortiz, Maria T.; Correa, Cristina; Rueda, Carmen

    2008-01-01

    This paper aims to describe the main initial approaches of the campaign for the 'Recovery of Orphan Radioactive Sources' undertaken in Spain, in addition to the steps taken, the experience gained and the partial results obtained. The campaign began on 19th February 2007 and this paper reports the findings until 31st December 2007. The paper aims to share the experience gained with others who are considering or are already involved in similar campaigns and to enable opinions to be exchanged with those responsible for such campaigns in other countries. The campaign was initiated by the Spanish Ministry of Industry, Tourism and Trade with the expert assistance of the Nuclear Security Council. The initiative came about as a result of national legislation currently in force regarding the control of highly active and orphan radioactive source, which implements a European Directive. The campaign was commissioned to ENRESA (the Spanish National Company for Radioactive Waste Management) and the work, which began in 2007, will continue into 2008. The campaign aims to seek and recover the largest possible number of orphan radioactive sources (an Orphan radioactive source is understood to be one which is detected outside the standard control system and which, when detected, has an activity level higher than the exemption levels established in national and European regulations), and involves the collaboration of various different agents and organisations where such sources are or may be found. Finally, the paper provides details regarding the number and radiological characteristics of the sources which have already been recovered in Spain during the 2007 campaign. (author)

  2. Characteristics of Water Vapor in the UTLS over the Tibetan Plateau Based on AURA/MLS Observations

    Directory of Open Access Journals (Sweden)

    Yi Sun

    2017-01-01

    Full Text Available Water vapor (WV has a vital effect on global climate change. Using satellite data observed by AURA/MLS and ERA-Interim reanalysis datasets, the spatial distributions and temporal variations of WV were analyzed. It was found that high WV content in the UTLS over the southern Tibetan Plateau is more apparent in summer, due to monsoon-induced strong upward motions. The WV content showed the opposite distribution at 100 hPa, though, during spring and winter. And a different distribution at 121 hPa indicated that the difference in WV content between the northern and southern plateau occurs between 121 and 100 hPa in spring and between 147 and 121 hPa in winter. In the UTLS, it diminishes rapidly with increase in altitude in these two seasons, and it shows a “V” structure in winter. There has been a weak increasing trend in WV at 100 hPa, but a downtrend at 147 and 215 hPa, during the past 12 years. At the latter two heights, the WV content in summer has been much higher than in other seasons. Furthermore, WV variation showed a rough wave structure in spring and autumn at 215 hPa. The variation of WV over the Tibetan Plateau is helpful in understanding the stratosphere-troposphere exchange (STE and climate change.

  3. Forest inventory with terrestrial LiDAR

    NARCIS (Netherlands)

    Bauwens, Sébastien; Bartholomeus, Harm; Calders, Kim; Lejeune, Philippe

    2016-01-01

    The application of static terrestrial laser scanning (TLS) in forest inventories is becoming more effective. Nevertheless, the occlusion effect is still limiting the processing efficiency to extract forest attributes. The use of a mobile laser scanner (MLS) would reduce this occlusion. In this

  4. Project LEAN--lessons learned from a national social marketing campaign.

    OpenAIRE

    Samuels, S E

    1993-01-01

    The Henry J. Kaiser Family Foundation initiated a social marketing campaign in 1987 to reduce the nation's risk for heart disease and some cancers. Consensus on recommendations for dietary change have stimulated the development of a variety of social marketing campaigns to promote behavior change. Project LEAN (Low-Fat Eating for America Now) is a national campaign whose goal is to reduce dietary fat consumption to 30 percent of total calories through public service advertising, publicity, an...

  5. The Effectiveness of Campaign Messages on Turnout and Vote Choice

    OpenAIRE

    Friedel, Sylvia

    2013-01-01

    In this dissertation, I study campaign effects on turnout and vote choice. I analyze different campaign messages and the way they affect voters across various situations. First, through an online survey experiment, I study the impact of campaign messages and ideological cues on voters as they make inferences on candidates. Next, through a field experiment, I test whether microtargeted messages or general messages on the economy have any effect on turnout. Lastly, using online survey data, I e...

  6. Campaign to gather medical devices containing radium: results

    International Nuclear Information System (INIS)

    Pierre, J.P.; Vidal, J.P.; Martin, J.C.; Pasquier, J.L.

    2002-01-01

    Campaign to gather medical devices containing radium: results. On December 1, 1999, at the request of the French Health Ministry, OPRI and ANDRA launched a campaign to gather medical devices containing radium, formerly used in brachytherapy. This campaign addressed a public health issue because of the risks actually involved in a careless handling of these objects. Moreover the growing number of reported scattered radium medical devices in the last few years reinforced the necessity of the campaign. The gathering was initiated by a call of the owners (hospitals, caring centers, retired doctors or their heirs) to a toll free number. OPRI or ANDRA then appreciated the situation urgency. Priority was given to private people because most of them did not have suitable storage facilities. OPRI teams operated according a strict protocol guaranteeing their own safety, proper procedures and compliance with transport regulations for radioactive materials. 517 objects amounting to an activity of 1.32 x 10 11 Bq have been gathered in 90 operations. Properly packaged they were transported to and safely stored at the CEA Saclay site before their permanent storage in the ANDRA facilities. (author)

  7. Spokespersons in media campaigns of non-profit organizations

    Directory of Open Access Journals (Sweden)

    Milovanović Dragana

    2014-01-01

    Full Text Available The subject of this research is how spokespersons can be used in campaigns of non-profit organizations, with a goal to increase their visibility and gain public support. Namely, many companies employ celebrities for their media campaigns as protagonists and promoters of brand values. With their appearance and engagement, celebrities transfer part of their image and credibility to the brand, which widens and enriches the field of associations which brands trigger in consumers' conscience. Non-profit organizations could get similar benefits out of these campaigns. In a society where there is a certain level of fascination with celebrities, i.e. celebrity culture, their influence can be used not only to attract attention to the goods, but also to ideas. The goal of the paper is to show how spokespersons can influence behavior and attitudes of the public by participating in media campaigns, and also the important aspects of choosing a spokesperson. The paper is supposed to be a starting point for practitioners,so they can design creative ideas based on this technique on the non-profit organizations market, especially in Serbia.

  8. Follow-up measles campaign in the Dominican Republic.

    Science.gov (United States)

    1998-12-01

    The Dominican Republic conducted a national follow-up measles vaccination campaign 6 weeks after sustaining heavy damage from Hurricane Georges, on November 6-12, targeting 830,517 children aged 9 months to 5 years in 29 provinces and the capital city. This campaign was the first mass vaccination effort in the country, following the beginning of the decentralized delivery of health services. Priority was given to vaccinating against diphtheria, whooping cough, and tetanus, especially in refugee camps. More than 500,000 vaccines were given to different age groups, with almost 100,000 of those immunized under 5 years old. Children aged 9 months to 5 years were targeted for immunization regardless of their vaccination status. At the same time, children aged 2 months through 2 years were immunized against poliomyelitis. Vaccination activities were continued until the entire target population was reached and no important side effects have thus far been reported. The government of Mexico donated 300,000 doses of measles vaccine, while other vaccines for the campaign were acquired through the PAHO Revolving Fund for Vaccine Procurement. The decentralized implementation of this campaign allowed the population to actively participate and the resulting high vaccination coverage rates.

  9. Advanced Transport Operating Systems Program

    Science.gov (United States)

    White, John J.

    1990-01-01

    NASA-Langley's Advanced Transport Operating Systems Program employs a heavily instrumented, B 737-100 as its Transport Systems Research Vehicle (TRSV). The TRSV has been used during the demonstration trials of the Time Reference Scanning Beam Microwave Landing System (TRSB MLS), the '4D flight-management' concept, ATC data links, and airborne windshear sensors. The credibility obtainable from successful flight test experiments is often a critical factor in the granting of substantial commitments for commercial implementation by the FAA and industry. In the case of the TRSB MLS, flight test demonstrations were decisive to its selection as the standard landing system by the ICAO.

  10. Image Gently: A campaign to promote radiation protection for ...

    African Journals Online (AJOL)

    With the goal of raising awareness and developing stakeholder educational tools for the appropriate imaging of children, the Image Gently campaign was launched in 2007. This campaign is a product of a multidisciplinary alliance with international representation which now numbers nearly 100 medical and dental ...

  11. Teaching PR Campaigns: The Current State of the Art.

    Science.gov (United States)

    Benigni, Vincent L.; Cameron, Glen T.

    1999-01-01

    Reports results from a national survey regarding courses on public-relations campaigns. Examines predominant pedagogical strategies and course-management text techniques used; intentions for the course; theory/research elements; the role of management skill and/or interpersonal dynamics in the student campaign both internally and externally, and…

  12. The pragmatics of NPP presidential campaign promises in Ghana's ...

    African Journals Online (AJOL)

    The paper discusses election campaign promises under Commissives, an aspect of Speech Act Theory, and Political Discourse Analysis (PDA). It considers the importance of context and looks at the social settings that are connected with promises. It examines the semantics, pragmatics and the structure of campaign ...

  13. Communicating Sustainability: Student Perceptions of a Behavior Change Campaign

    Science.gov (United States)

    Godfrey, D. Matthew; Feng, Patrick

    2017-01-01

    Purpose: This paper aims to investigate the impacts of a science-based environmental communication campaign at a university dining hall. The impacts are assessed in terms of student attitudes toward sustainability, food consumption choices and perceptions and understanding of the campaign and the information it communicated.…

  14. Project LEAN--lessons learned from a national social marketing campaign.

    Science.gov (United States)

    Samuels, S E

    1993-01-01

    The Henry J. Kaiser Family Foundation initiated a social marketing campaign in 1987 to reduce the nation's risk for heart disease and some cancers. Consensus on recommendations for dietary change have stimulated the development of a variety of social marketing campaigns to promote behavior change. Project LEAN (Low-Fat Eating for America Now) is a national campaign whose goal is to reduce dietary fat consumption to 30 percent of total calories through public service advertising, publicity, and point-of-purchase programs in restaurants, supermarkets, and school and worksite cafeterias. The public service advertising reached 50 percent of the television viewing audience and the print publicity, more than 35 million readers. The toll-free hotline received more than 300,000 calls. Thirty-four organizations joined the foundation in partnership and raised $350,000 for collaborative activities. Thirteen States implemented local campaigns. Lessons have been learned about the use of the media, market segmentation, effective spokespersons, and successful partnerships. These lessons will be valuable to others planning social marketing campaigns on nutrition and other preventive behaviors.

  15. Process control plan for 242-A Evaporator Campaign 95-1

    Energy Technology Data Exchange (ETDEWEB)

    Le, E.Q.; Guthrie, M.D.

    1995-05-18

    The wastes from tanks 106-AP, 107-AP, and 106-AW have been selected to be candidate feed wastes for Evaporator Campaign 95-1. The wastes in tank 106-AP and 107-AP are primarily from B-Plant strontium processing and PUREX neutralized cladding removal, respectively. The waste in tank 106-AW originated primarily from the partially concentrated product from 242-A Evaporator Campaign 94-2. Approximately 8.67 million liters of waste from these tanks will be transferred to tank 102-AW during the campaign. Tank 102-AW is the dedicated waste feed tank for the evaporator and currently contains 647,000 liters of processable waste. The purpose of the 242-A Evaporator Campaign 95-1 Process Control Plan (hereafter referred to as PCP) is to certify that the wastes in tanks 106-AP, 107-AP, 102-AW, and 106-AW are acceptable for processing through evaporator and provide a general description of process strategies and activities which will take place during Campaign 95-1. The PCP also summarizes and presents a comprehensive characterization of the wastes in these tanks.

  16. Process control plan for 242-A Evaporator Campaign 95-1

    International Nuclear Information System (INIS)

    Le, E.Q.; Guthrie, M.D.

    1995-01-01

    The wastes from tanks 106-AP, 107-AP, and 106-AW have been selected to be candidate feed wastes for Evaporator Campaign 95-1. The wastes in tank 106-AP and 107-AP are primarily from B-Plant strontium processing and PUREX neutralized cladding removal, respectively. The waste in tank 106-AW originated primarily from the partially concentrated product from 242-A Evaporator Campaign 94-2. Approximately 8.67 million liters of waste from these tanks will be transferred to tank 102-AW during the campaign. Tank 102-AW is the dedicated waste feed tank for the evaporator and currently contains 647,000 liters of processable waste. The purpose of the 242-A Evaporator Campaign 95-1 Process Control Plan (hereafter referred to as PCP) is to certify that the wastes in tanks 106-AP, 107-AP, 102-AW, and 106-AW are acceptable for processing through evaporator and provide a general description of process strategies and activities which will take place during Campaign 95-1. The PCP also summarizes and presents a comprehensive characterization of the wastes in these tanks

  17. Tobacco company campaign contributions and congressional support of the cigar bill

    Directory of Open Access Journals (Sweden)

    Robbins RA

    2016-11-01

    Full Text Available Although it is widely held that campaign contributions influence support for legislation, the impact of contributions is unclear. Despite lack of a tobacco growing or manufacturing constituency, many members of Congress (MOC in the Southwest support the pro-tobacco Traditional Cigar Manufacturing and Small Business Jobs Preservation Act of 2015 (HR 662/S 441, aka the "Cigar Bill". The association between campaign contributions from tobacco companies (2006-16 with cosponsor for the Cigar Bill were examined. There was a highly significant correlation with 92% of Southwest MOC who cosponsored the Cigar Bill having received campaign contributions. In contrast, 31% of those who did not cosponsoring the bill had received tobacco company campaign contributions (p<0.001 by Fisher's Exact Test. These data demonstrates a highly significant correlation between campaign contributions and legislative support for the "Cigar Bill".

  18. "Let's Move" campaign: applying the extended parallel process model.

    Science.gov (United States)

    Batchelder, Alicia; Matusitz, Jonathan

    2014-01-01

    This article examines Michelle Obama's health campaign, "Let's Move," through the lens of the extended parallel process model (EPPM). "Let's Move" aims to reduce the childhood obesity epidemic in the United States. Developed by Kim Witte, EPPM rests on the premise that people's attitudes can be changed when fear is exploited as a factor of persuasion. Fear appeals work best (a) when a person feels a concern about the issue or situation, and (b) when he or she believes to have the capability of dealing with that issue or situation. Overall, the analysis found that "Let's Move" is based on past health campaigns that have been successful. An important element of the campaign is the use of fear appeals (as it is postulated by EPPM). For example, part of the campaign's strategies is to explain the severity of the diseases associated with obesity. By looking at the steps of EPPM, readers can also understand the strengths and weaknesses of "Let's Move."

  19. Effect of different saline chaser volumes and flow rates on intravascular contrast enhancement in CT using a circulation phantom

    International Nuclear Information System (INIS)

    Behrendt, Florian F.; Bruners, Philipp; Keil, Sebastian; Plumhans, Cedric; Mahnken, Andreas H.; Das, Marco; Ackermann, Diana; Guenther, Rolf W.; Muehlenbruch, Georg

    2010-01-01

    Purpose: To evaluate the influence of different saline chaser volumes and different saline chaser flow rates on the intravascular contrast enhancement in MDCT. Materials and methods: In a physiological flow phantom contrast medium (120 ml, 300 mgI/ml, Ultravist 300) was administered at a flow rate of 6 ml/s followed by different saline chaser volumes (0, 30, 60 and 90 ml) at the same injection rate or followed by a 30-ml saline chaser at different injection rates (2, 4, 6 and 8 ml/s). Serial CT-scans at a level covering the pulmonary artery, the ascending and the descending aorta replica were obtained. Time-enhancement curves were computed and both pulmonary and aortic peak enhancement and peak time were determined. Results: Compared to contrast medium injection without a saline chaser the pushing with a saline chaser (30, 60, and 90 ml) resulted in a statistically significant increased pulmonary peak enhancement (all p = 0.008) and prolonged peak time (p = 0.032, p = 0.024 and p = 0.008, respectively). Highest aortic peak enhancement values were detected for a saline chaser volume of 30 ml. A saline chaser flow rate of 8 ml/s resulted in the highest pulmonary peak enhancement values compared to flow rates of 2, 4 and 6 ml/s (all p = 0.008). Aortic peak enhancement showed the highest values for a flow rate of 6 ml/s. Conclusion: A saline chaser volume of 30 ml and an injection rate of 6 ml/s are sufficient to best improve vascular contrast enhancement in the pulmonary artery and the aorta in MDCT.

  20. Categorization of Mobile Advertising Campaigns

    OpenAIRE

    Pousttchi, Key; Wiedemann, Dietmar Georg

    2006-01-01

    The result of this contribution is a categorization and thus a description model for mobile advertising campaigns using the morphological method. For identification of the characteristics 32 case studies were analysed and relevant literature was sighted.

  1. Bureau of Military Intelligence in the Chancellorsville Campaign

    Science.gov (United States)

    2017-06-09

    Printing Office, 2014. ———. Field Manual (FM) 34-130. Intelligence Preparation of the Battlefield. Washington, DC: Government Printing Office. Accessed...THE BUREAU OF MILITARY INTELLIGENCE IN THE CHANCELLORSVILLE CAMPAIGN A thesis presented to the Faculty of the U.S. Army...AUG 2016 – JUN 2017 4. TITLE AND SUBTITLE The Bureau of Military Intelligence in the Chancellorsville Campaign 5a. CONTRACT NUMBER 5b. GRANT

  2. Social imagery, tobacco independence, and the truthsm campaign.

    Science.gov (United States)

    Evans, W Douglas; Price, Simani; Blahut, Steven; Hersey, James; Niederdeppe, Jeffrey; Ray, Sarah

    2004-01-01

    This study investigated relationships among exposure to the truthsm campaign, differences in social imagery about not smoking and related measures, and smoking behavior. We asked, "How does truthsm work? Through what psychological mechanisms does it affect smoking behavior?" We developed a framework to explain how receptivity to truthsm ads might influence youth cognitive states and subsequent effects on progression to established smoking. The main hypotheses were that social imagery about not smoking and related beliefs and attitudes about tobacco use mediate the relationship between truthsm exposure and smoking status. The study was based on data from the Legacy Media Tracking Survey (LMTS), waves I-III, which were conducted at three time points from 1999 through 2001. A nationally representative sample of 20,058 respondents aged 12-24 from the three time points was used in the analysis. We developed a structural equation model (SEM) based on constructs drawn from the LMTS. We investigated the model and tested our hypotheses about the psychological and behavioral effects of campaign exposure. We tested our constructs and model using a two-stage structural equation modeling approach. We first conducted a confirmatory factor analysis (CFA) to test the measurement model. Our model achieved satisfactory fit, and we conducted the SEM to test our hypotheses. We found that social imagery and perceived tobacco independence mediate the relationship between truthsm exposure and smoking status. We found meaningful differences between paths for segmented samples based on age, gender, and race/ethnicity subgroups and over time. The truthsm campaign operates through individuals'sense of tobacco independence and social imagery about not smoking. This study indicates that the campaign's strategy has worked as predicted and represents an effective model for social marketing to change youth risk behaviors. Future studies should further investigate subgroup differences in campaign

  3. The specifics of marketing in strategic planning of election campaigns in Ukraine

    Directory of Open Access Journals (Sweden)

    O. Y. Shinkarenko

    2015-06-01

    Full Text Available The article considers a number of issues related to common approaches to strategic planning of election campaigns and its specificity in the conditions of modern Ukraine. Examines the role of strategic planning in the process of organizing and conducting election campaigns, various types of strategies used. Provides information on the types of strategies that were used by Ukrainian political parties and blocs in the election period of 2014 to the Verkhovna Rada.In the article the analysis of some (the problem is very wide, to talk about the possibility completely to solve it within a short studies key aspects of strategic planning of election campaigns. And, on the other hand, examples of the use of such approaches in recent election campaigns to be implemented in Ukraine. Strategic planning of election campaigns stands as the most important aspect of their organization, which defines the content of the campaign, we have what you need to send a potential electorate to vote a certain way. The development strategy of the campaign is a necessary stage of its organization, requires the use of experienced creative professionals and a number of methods and technologies designed to achieve the desired candidate or political party participating in the election result. Distinguish the different types and varieties of election campaign strategies, which vary according to the type of elections, the resources, the order of candidates on the configuration of the election campaign, used substantive and technological approaches, as well as the rhythm of the implementation of the election campaign. Determined that in parliamentary elections in 2014, all parties entered the Parliament, including the Opposition bloc, has used various strategies that in some way determined their electoral success.

  4. The Foundations for Learning Campaign: helping hand or hurdle ...

    African Journals Online (AJOL)

    One initiative taken by the Department was to launch the Foundations for Learning Campaign, a four-year national literacy and numeracy programme, in 2008. The Campaign entails amongst other things providing teachers with lesson plans and the resources needed for effective teaching and assessment. In view of the ...

  5. Campaign Contributions and the Desirability of Full Disclosure Laws.

    NARCIS (Netherlands)

    Sloof, R.

    1997-01-01

    This discussion paper resulted in a publication in the 'Economics & Politics' (1999). Volume 11, issue 1, pages 83-107. In a signaling game model of costly political campaigning in which a candidate is dependent on a donorfor campaign funds it is verified whether the electorate may benefit from

  6. Response to an indigenous smoking cessation media campaign - it's about whānau.

    Science.gov (United States)

    Grigg, Michele; Waa, Andrew; Bradbrook, Shane Kawenata

    2008-12-01

    To assess any effects among Māori (the indigenous people of New Zealand) smokers and their whānau (the traditional Māori family unit) of a campaign designed to support Māori smokers to quit smoking. New Zealand-wide cross sectional population surveys between 2000 and 2002 of smokers and whānau pre- and post-airing of the campaign. Measures included recall and awareness of the campaign; perceptions of the campaign; and campaign-attributed changes in quitting-related attitudes and behaviours. Seventy-eight per cent of smokers and 73% of whānau were able to recall the campaign one year following its launch. The television commercials (TVCs) were consistently rated very believable or very relevant by over half of the smokers who had seen them. More than half of smokers (54%) stated that the campaign had made them more likely to quit. This nationwide mass media cessation campaign developed to deliver a cessation message to indigenous people was received positively by Māori smokers and their whānau and played a role in prompting quit attempts. Social marketing campaigns have an important role as part of a tobacco control program to reduce high smoking prevalence among Māori and inequalities in health outcomes between Māori and other New Zealanders.

  7. Precise plant height monitoring and biomass estimation with Terrestrial Laser Scanning in paddy rice

    Directory of Open Access Journals (Sweden)

    N. Tilly

    2013-10-01

    Full Text Available Optimizing crop management is a major topic in the field of precision agriculture as the growing world population puts pressure on the efficiency of field production. Accordingly, methods to measure plant parameters with the needed precision and within-field resolution are required. Studies show that Terrestrial Laser Scanning (TLS is a suitable method to capture small objects like crop plants. In this contribution, the results of multi-temporal surveys on paddy rice fields with the TLS system Riegl LMS-Z420i are presented. Three campaigns were carried out during the key vegetative stage of rice plants in the growing period 2012 to monitor the plant height. The TLS-derived point clouds are interpolated to visualize plant height above ground as crop surface models (CSMs with a high resolution of 0.01 m. Spatio-temporal differences within the data of one campaign and between consecutive campaigns can be detected. The results were validated against manually measured plant heights with a high correlation (R2 = 0.71. Furthermore, the dependence of actual biomass from plant height was evaluated. To the present, no method for the non-destructive determination of biomass is found yet. Thus, plant parameters, like the height, have to be used for biomass estimations. The good correlation (R2 = 0.66 leads to the assumption that biomass can be estimated from plant height measurements. The results show that TLS can be considered as a very promising tool for precision agriculture.

  8. Evidence of the Impact of the truth FinishIt Campaign.

    Science.gov (United States)

    Vallone, Donna; Cantrell, Jennifer; Bennett, Morgane; Smith, Alexandria; Rath, Jessica M; Xiao, Haijun; Greenberg, Marisa; Hair, Elizabeth C

    2018-04-02

    Over the past decade, public education mass media campaigns have been shown to be successful in changing tobacco-related attitudes, intentions, and behaviors among youth and young adults. In 2014, the national truth® campaign re-launched a new phase of the campaign targeted at a broad audience of youth and young adults, aged 15-21, to help end the tobacco epidemic. The study sample for this analysis is drawn from the Truth Longitudinal Cohort (TLC), a probability-based, nationally representative cohort designed to evaluate the relationship between awareness of truth media messages and changes in targeted attitudes, beliefs, and behaviors over time. The sample for this study was limited to those with data at baseline and three subsequent follow-up surveys (n = 7536). Logistic regression models indicate that truth ad awareness is significantly associated with increases in targeted anti-tobacco attitudes as well as reduced intentions to smoke over time, holding constant baseline attitudes and intentions. Results also suggest a dose-response relationship in that higher levels of truth ad awareness were significantly associated with higher likelihood of reporting agreement across all five attitudinal constructs: anti-smoking imagery, anti-social smoking sentiment, anti-tobacco social movement, anti-tobacco industry sentiment, and independence. Longitudinal results indicate a significant dose-response relationship between awareness of the new phase of the truth campaign and campaign-targeted attitudes and intentions not to smoke among youth and young adults. Findings from this study confirm that a carefully designed anti-tobacco public education campaign aimed at youth and young adults is a key population-level intervention within the context of an expanding tobacco product landscape and a cluttered media environment. As tobacco use patterns shift and new products emerge, evidence-based public education campaigns can play a central role in helping the next generation to

  9. Catalyzing community action within a national campaign: VERB community and national partnerships.

    Science.gov (United States)

    Bretthauer-Mueller, Rosemary; Berkowitz, Judy M; Thomas, Melonie; McCarthy, Susan; Green, Lula Anna; Melancon, Heidi; Courtney, Anita H; Bryant, Carol A; Dodge, Kristin

    2008-06-01

    The VERB campaign used a social marketing approach to deliver its message through the mass media, school and community promotions, and partnerships to encourage children aged 9-13 years (tweens) to be physically active every day. This paper presents the VERB campaign's community and national partnership strategy, highlights three successful partnerships, and discusses challenges associated with the efforts. The national advertising generated awareness of and affinity for the product's brand and motivated the primary audience to seek out the product. The campaign's national and community partners were engaged to facilitate a product-distribution channel. The campaign developed a three-pronged partnership strategy to integrate the promotion with the placement of the campaign's product (physical activity): (1) reframe the way physical activity is positioned and delivered; (2) connect the brand to the point-of-purchase; and (3) refer (or drive) the audience to the action outlets, opportunities, places, spaces and programs to purchase the product. The VERB campaign provided partners with marketing training and resources to assist them as they leveraged tweens' brand awareness and supported regular physical activity among tweens. The method of technical assistance and the types of marketing tools were provided in relationship to four characteristics of the partner: (1) partner's network, (2) leaders and champions in the network, (3) partner's financial resources for community campaigns; and (4) partner's understanding of the marketing mindset. Coordinated, collaborative, and strong mass-media and community-based interventions within a national social marketing campaign can sustain the immediate effects of such campaigns.

  10. The role of mass media campaigns in reducing high-risk drinking among college students.

    Science.gov (United States)

    DeJong, William

    2002-03-01

    This article categorizes and describes current media campaigns to reduce college student drinking, reviews key principles of campaign design and outlines recommendations for future campaigns. The article describes three types of media campaigns on student drinking: information, social norms marketing, and advocacy. Key principles of campaign design are derived from work in commercial marketing, advertising, and public relations and from evaluations of past public health campaigns. Information campaigns on the dangers of high-risk drinking are common, but none has been rigorously evaluated. Quasi-experimental studies suggest that social norms marketing campaigns, which correct misperceptions of campus drinking norms, may be effective, but more rigorous research is needed. As of this writing, only one major media campaign has focused on policy advocacy to reduce college student drinking, but it is still being evaluated. Lessons for campaign design are organized as a series of steps for campaign development, implementation and assessment: launch a strategic planning process, select a strategic objective, select the target audience, develop a staged approach, define the key promise, avoid fear appeals, select the right message source, select a mix of media channels, maximize media exposure, conduct formative research, and conduct process and outcome evaluations. Future campaigns should integrate information, social norms marketing, and advocacy approaches to create a climate of support for institutional, community and policy changes that will alter the environment in which students make decisions about their alcohol consumption.

  11. Revisiting the Effect of Anthropomorphizing a Social Cause Campaign.

    Directory of Open Access Journals (Sweden)

    Lisa A Williams

    Full Text Available Recent research suggests that anthropomorphism can be harnessed as a tool to boost intentions to comply with social cause campaigns. Drawing on the human tendency to extend moral concern to entities portrayed as humanlike, it has been argued that adding personified features to a social campaign elevates anticipated guilt at failing to comply, and this subsequently boosts intentions to comply with that campaign. The present research aimed to extend extant research by disentangling the effects of emotional and non-emotional anthropomorphism, and differentiating amongst other emotional mechanisms of the anthropomorphism-compliance effect (namely, anticipated pride and anticipated regret. Experiment 1 (N = 294 compared the effectiveness of positive, negative, and emotionally-neutral anthropomorphized campaign posters for boosting campaign compliance intentions against non-anthropomorphized posters. We also measured potential mechanisms including anticipated guilt, regret, and pride. Results failed to support the anthropomorphism-compliance effect, and no changes in anticipated emotion according to anthropomorphism emerged. Experiments 2 (N = 150 and 3 (N = 196 represented further tests of the anthropomorphism-compliance effect. Despite high statistical power and efforts to closely replicate the conditions under which the anthropomorphism-compliance effect had been previously observed, no differences in compliance intention or anticipated emotion according to anthropomorphism emerged. A meta-analysis of the effects of anthropomorphism on compliance and anticipated emotion across the three experiments revealed effect size estimates that did not differ significantly from zero. The results of these three experiments suggest that the anthropomorphism-compliance effect is fragile and perhaps subject to contextual and idiographic influences. Thus, this research provides important insight and impetus for future research on the applied and theoretical

  12. Revisiting the Effect of Anthropomorphizing a Social Cause Campaign.

    Science.gov (United States)

    Williams, Lisa A; Masser, Barbara; Sun, Jessie

    2015-01-01

    Recent research suggests that anthropomorphism can be harnessed as a tool to boost intentions to comply with social cause campaigns. Drawing on the human tendency to extend moral concern to entities portrayed as humanlike, it has been argued that adding personified features to a social campaign elevates anticipated guilt at failing to comply, and this subsequently boosts intentions to comply with that campaign. The present research aimed to extend extant research by disentangling the effects of emotional and non-emotional anthropomorphism, and differentiating amongst other emotional mechanisms of the anthropomorphism-compliance effect (namely, anticipated pride and anticipated regret). Experiment 1 (N = 294) compared the effectiveness of positive, negative, and emotionally-neutral anthropomorphized campaign posters for boosting campaign compliance intentions against non-anthropomorphized posters. We also measured potential mechanisms including anticipated guilt, regret, and pride. Results failed to support the anthropomorphism-compliance effect, and no changes in anticipated emotion according to anthropomorphism emerged. Experiments 2 (N = 150) and 3 (N = 196) represented further tests of the anthropomorphism-compliance effect. Despite high statistical power and efforts to closely replicate the conditions under which the anthropomorphism-compliance effect had been previously observed, no differences in compliance intention or anticipated emotion according to anthropomorphism emerged. A meta-analysis of the effects of anthropomorphism on compliance and anticipated emotion across the three experiments revealed effect size estimates that did not differ significantly from zero. The results of these three experiments suggest that the anthropomorphism-compliance effect is fragile and perhaps subject to contextual and idiographic influences. Thus, this research provides important insight and impetus for future research on the applied and theoretical utility of

  13. Safety Campaign Continues

    CERN Multimedia

    2002-01-01

    If you see this poster, stop and read it! This is the third poster produced by TIS Division as part of its information campaign on health and safety in the workplace. It provides statistics on occupational accidents at CERN. You will see that, as in the rest of Europe, falls, slips and trips continue to be the main cause of accident. So, eyes open and take care! For more information : http://safety.cern.ch/

  14. Media and interpersonal persuasions in the polio eradication campaign in northern Nigeria.

    Science.gov (United States)

    Ozohu-Suleiman, Yakubu

    2010-09-01

    This study is premised on the increasing global concerns over the widespread resistance to polio eradication campaign in northern Nigeria. It aims to determine the level of campaign acceptance and compare the influences of mass media and interpersonal communication sources in Zaria local government area, being one of the high-risk (WPV-endemic) areas in northern Nigeria, where campaign resistance is known to be high. By way of quantitative survey, the study utilized 10% sample of the populations of eight out of the thirteen Wards in Zaria local government area, with a response rate of 78.6%. Findings reveal close ranks between campaign acceptance and resistance in the local government area, thus further confirming the difficulties still faced in polio eradication campaign in the region. This study also indicates higher performance of Interpersonal than Mass Media sources in influencing campaign acceptance and resistance in the local communities. Contact with friends and relations was rated the most influential interpersonal sources in the acceptance and resistance decision of individuals, while newspapers and magazines were rated most influential media sources that influenced campaign resistance in the local communities. The study concludes that a polio eradication campaign, backed with competent and sufficient communication expertise that utilizes knowledge-based indigenous interpersonal communication strategies will likely result in greater community acceptance in northern Nigeria.

  15. No drama: key elements to the success of an HIV/STI-prevention mass-media campaign.

    Science.gov (United States)

    Pedrana, Alisa E; Hellard, Margaret E; Higgs, Peter; Asselin, Jason; Batrouney, Colin; Stoovè, Mark

    2014-05-01

    We qualitatively examined gay men's reactions to the national "Drama Downunder" HIV/STI social marketing campaign targeting gay men in Australia to identify key campaign elements that underpinned the demonstrated effectiveness of the campaign. We present findings from six qualitative focus groups held with 49 participants as part of the evaluation of the sexual-health-promotion campaign over 2008-2009. Participants identified attention-grabbing images, a humorous approach, positive and simple tailored messaging, and the use of mainstream media as campaign features crucial in normalizing sexual health testing, driving campaign engagement, and ensuring high message exposure. Our results suggest that designers of future campaigns should strive to balance positive and negative campaign images and messages, and find new ways to engage men with sexual health topics, particularly younger gay men. We discuss the implications of our findings about campaign effectiveness for future health-promotion campaigns and message design.

  16. Is this health campaign really social marketing? A checklist to help you decide.

    Science.gov (United States)

    Chau, Josephine Y; McGill, Bronwyn; Thomas, Margaret M; Carroll, Tom E; Bellew, William; Bauman, Adrian; Grunseit, Anne C

    2018-04-01

    Social marketing (SM) campaigns can be a powerful disease prevention and health promotion strategy but health-related campaigns may simply focus on the "promotions" communication activities and exclude other key characteristics of the SM approach. This paper describes the application of a checklist for identifying which lifestyle-related chronic disease prevention campaigns reported as SM actually represent key SM principles and practice. A checklist of SM criteria was developed, reviewed and refined by SM and mass media campaign experts. Papers identified in searches for "social marketing" and "mass media" for obesity, diet and physical activity campaigns in the health literature were classified using the checklist. Using the checklist, 66.6% of papers identified in the "SM" search and 39% of papers identified from the "mass media" search were classified as SM campaigns. Inter-rater agreement for classification using the abstract only was 92.1%. Health-related campaigns that self-identify as "social marketing" or "mass media" may not include the key characteristics of a SM approach. Published literature can provide useful guidance for developing and evaluating health-related SM campaigns, but health promotion professionals need to be able to identify what actually comprises SM in practice. SO WHAT?: SM could be a valuable strategy in comprehensive health promotion interventions, but it is often difficult for non-experts to identify published campaigns that represent a true SM approach. This paper describes the application of a checklist to assist policy makers and practitioners in appraising evidence from campaigns reflecting actual SM in practice. The checklist could also guide reporting on SM campaigns. © 2017 Australian Health Promotion Association.

  17. GoAmazon2014/15. Oxidation Flow Reactor Final Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Jimenez, J. L. [Univ. of Colorado, Boulder, CO (United States); Day, D. A. [Univ. of Colorado, Boulder, CO (United States); Hu, W. [Univ. of Colorado, Boulder, CO (United States); Palm, B. B. [Univ. of Colorado, Boulder, CO (United States); Campuzano-Jost, P. [Univ. of Colorado, Boulder, CO (United States)

    2016-03-01

    The primary goal of the Green Ocean Amazon (GoAmazon2014/5) field campaign was to measure and mechanistically understand the formation of particle number and mass in a region affected by large tropical rainforest biogenic emissions and sometimes anthropogenic influence from a large urban center. As part of the two intensive operational periods (IOPs) and in collaboration with Pacific Northwest National Laboratory (PNNL) and Harvard, the Jimenez Group proposed to deploy a High-Resolution Time-of-Flight Aerosol Mass Spectrometer (HR-ToF-AMS), Thermal Denuder (TD), Scanning Mobility Particle Size (SMPS), two oxidation flow reactors (OFR; including supporting O3, CO/CO2/CH4, RH analyzers), and a high volume filter sampler (MCV) for the measurement of gas and aerosol chemical, physicochemical, and volatility properties. The two IOPs were conducted during the wet season (February to March, 2014) and dry season (August to October, 2014). This proposal was part of a collaborative proposal involving other university and government laboratories.

  18. Some Accounting Aspects regarding the Elections Campaigns in Romania

    Directory of Open Access Journals (Sweden)

    Riana Iren Radu

    2016-07-01

    Full Text Available The objective of this paper is to present the legal framework for financing the election campaigns in Romania and in the world. There are different systems of campaign finance across the world. Some of these systems rely mainly on private funds, some are based mainly on public funds, but most systems are a combination of both. In all cases a certain degree of limitations on contributions and expenditures are a standard characteristic of the campaign finance system. Limitations on contributions can be means to reduce the corruption and limitations on expenditures may be imposed to guarantee egalitarianism among the various political forces.

  19. Cost-utility analysis of the National truth campaign to prevent youth smoking.

    Science.gov (United States)

    Holtgrave, David R; Wunderink, Katherine A; Vallone, Donna M; Healton, Cheryl G

    2009-05-01

    In 2005, the American Journal of Public Health published an article that indicated that 22% of the overall decline in youth smoking that occurred between 1999 and 2002 was directly attributable to the truth social marketing campaign launched in 2000. A remaining key question about the truth campaign is whether the economic investment in the program can be justified by the public health outcomes; that question is examined here. Standard methods of cost and cost-utility analysis were employed in accordance with the U.S. Panel on Cost-Effectiveness in Health and Medicine; a societal perspective was employed. During 2000-2002, expenditures totaled just over $324 million to develop, deliver, evaluate, and litigate the truth campaign. The base-case cost-utility analysis result indicates that the campaign was cost saving; it is estimated that the campaign recouped its costs and that just under $1.9 billion in medical costs was averted for society. Sensitivity analysis indicated that the basic determination of cost effectiveness for this campaign is robust to substantial variation in input parameters. This study suggests that the truth campaign not only markedly improved the public's health but did so in an economically efficient manner.

  20. Picturing the Party: Instagram and Party Campaigning in the 2014 Swedish Elections

    Directory of Open Access Journals (Sweden)

    Kirill Filimonov

    2016-08-01

    Full Text Available This article explores Swedish parties’ activities on Instagram during the 2014 elections. Understanding party campaign communication as highly strategic, that is, communication to persuade and mobilize voters in order to win the elections, we ask whether Instagram was used to (1 broadcast campaign messages, (2 mobilize supporters, (3 manage the party’s image, and (4 amplify and complement other campaign material (i.e., hybrid campaign use. With this study, we follow previous studies on the use of digital communication platforms in the hands of campaigning political actors, but we direct our attention to a new platform. We conducted a content analysis of 220 party postings on Instagram, collected during the hot phase of the campaign. The result shows that the platform was mainly used for broadcasting rather than for mobilization. The image the parties were presenting leaned toward personalization with a strong presence of top candidates in their postings. Top candidates were primarily displayed in a political/professional context. Finally, half of the analyzed postings showed signs of hybridized campaign practices. The presented findings give a first glimpse on how political parties use and perform on Instagram.

  1. Q-Thruster Breadboard Campaign Project

    Science.gov (United States)

    White, Harold

    2014-01-01

    Dr. Harold "Sonny" White has developed the physics theory basis for utilizing the quantum vacuum to produce thrust. The engineering implementation of the theory is known as Q-thrusters. During FY13, three test campaigns were conducted that conclusively demonstrated tangible evidence of Q-thruster physics with measurable thrust bringing the TRL up from TRL 2 to early TRL 3. This project will continue with the development of the technology to a breadboard level by leveraging the most recent NASA/industry test hardware. This project will replace the manual tuning process used in the 2013 test campaign with an automated Radio Frequency (RF) Phase Lock Loop system (precursor to flight-like implementation), and will redesign the signal ports to minimize RF leakage (improves efficiency). This project will build on the 2013 test campaign using the above improvements on the test implementation to get ready for subsequent Independent Verification and Validation testing at Glenn Research Center (GRC) and Jet Propulsion Laboratory (JPL) in FY 2015. Q-thruster technology has a much higher thrust to power than current forms of electric propulsion (7x Hall thrusters), and can significantly reduce the total power required for either Solar Electric Propulsion (SEP) or Nuclear Electric Propulsion (NEP). Also, due to the high thrust and high specific impulse, Q-thruster technology will greatly relax the specific mass requirements for in-space nuclear reactor systems. Q-thrusters can reduce transit times for a power-constrained architecture.

  2. Queer & Ally Youth Involvement in the Fair Wisconsin Campaign

    Science.gov (United States)

    Stiegler, Sam

    2008-01-01

    This article discusses the role and experience of queer youth and allies in the Fair Wisconsin campaign that fought against the marriage amendment to that state's constitution. It illustrates how LGBT and ally youth involvement can be incorporated into other organizations. Following an explanation of the campaign, are narratives of two…

  3. Campaign Finance: Reporter Guide

    Science.gov (United States)

    Wieder, Ben

    2014-01-01

    Campaign finance might seem like the exclusive province of political reporters, but there are many good reasons why authors should be paying attention--both in races for education positions and in other key races at the local, state, and federal levels with implications for education. Basic math is a necessary skill and familiarity with a…

  4. The Cabauw Intercomparison campaign for Nitrogen Dioxide measuring Instruments (CINDI: design, execution, and early results

    Directory of Open Access Journals (Sweden)

    A. J. M. Piters

    2012-02-01

    Full Text Available From June to July 2009 more than thirty different in-situ and remote sensing instruments from all over the world participated in the Cabauw Intercomparison campaign for Nitrogen Dioxide measuring Instruments (CINDI. The campaign took place at KNMI's Cabauw Experimental Site for Atmospheric Research (CESAR in the Netherlands. Its main objectives were to determine the accuracy of state-of-the-art ground-based measurement techniques for the detection of atmospheric nitrogen dioxide (both in-situ and remote sensing, and to investigate their usability in satellite data validation. The expected outcomes are recommendations regarding the operation and calibration of such instruments, retrieval settings, and observation strategies for the use in ground-based networks for air quality monitoring and satellite data validation. Twenty-four optical spectrometers participated in the campaign, of which twenty-one had the capability to scan different elevation angles consecutively, the so-called Multi-axis DOAS systems, thereby collecting vertical profile information, in particular for nitrogen dioxide and aerosol. Various in-situ samplers and lidar instruments simultaneously characterized the variability of atmospheric trace gases and the physical properties of aerosol particles. A large data set of continuous measurements of these atmospheric constituents has been collected under various meteorological conditions and air pollution levels. Together with the permanent measurement capability at the CESAR site characterizing the meteorological state of the atmosphere, the CINDI campaign provided a comprehensive observational data set of atmospheric constituents in a highly polluted region of the world during summertime. First detailed comparisons performed with the CINDI data show that slant column measurements of NO2, O4 and HCHO with MAX-DOAS agree within 5 to 15%, vertical profiles of NO2 derived from several independent

  5. CDC'S Testing Makes Us Stronger (TMUS) Campaign: Was Campaign Exposure Associated With HIV Testing Behavior Among Black Gay and Bisexual Men?

    Science.gov (United States)

    Habarta, Nancy; Boudewyns, Vanessa; Badal, Hannah; Johnston, Jennie; Uhrig, Jennifer; Green, Donata; Ruddle, Paul; Rosenthal, Jacqueline; Stryker, Jo Ellen

    2017-06-01

    This study assessed exposure among Black gay, bisexual, and other men who have sex with men (BMSM) to a communication campaign, Testing Makes Us Stronger (TMUS), and its association with HIV testing to determine campaign effectiveness. Data from an online survey (N = 3,105) were analyzed using propensity score weight-adjusted logistic regression to examine the effect of exposure on HIV testing. Among BMSM aged 18-44 (n = 702), 43.2% reported TMUS exposure. The majority of those exposed were aged 25-34 (54%), HIV-negative (65%), and had some college education (87%). TMUS exposure was associated with reported increased HIV testing behaviors at 6- and 12-month frequencies. Communication campaigns with clear implementation strategies, focused objectives, and online and event presence can be associated with longer-term outcomes such as HIV testing.

  6. The VERB campaign: applying a branding strategy in public health.

    Science.gov (United States)

    Asbury, Lori D; Wong, Faye L; Price, Simani M; Nolin, Mary Jo

    2008-06-01

    A branding strategy was an integral component of the VERB Youth Media Campaign. Branding has a long history in commercial marketing, and recently it has also been applied to public health campaigns. This article describes the process that the CDC undertook to develop a physical activity brand that would resonate with children aged 9-13 years (tweens), to launch an unknown brand nationally, to build the brand's equity, and to protect and maintain the brand's integrity. Considerations for branding other public health campaigns are also discussed.

  7. Effectiveness of dog rabies vaccination programmes: comparison of owner-charged and free vaccination campaigns.

    Science.gov (United States)

    Durr, S; Mindekem, R; Kaninga, Y; Doumagoum Moto, D; Meltzer, M I; Vounatsou, P; Zinsstag, J

    2009-11-01

    We investigated the percentage of dogs that could be vaccinated against rabies by conducting a pilot campaign in N'Djaména, Chad. Owners were charged US$4.13 per dog vaccinated, and 24% of all dogs in the three city districts covered by the campaign were vaccinated. Total campaign costs were US$7623, resulting in an average of US$19.40 per vaccinated dog. This is five times more expensive than the cost per animal vaccinated during a previous free vaccination campaign for dog-owners, conducted in the same districts. The free campaign, which vaccinated 2605 more dogs than this campaign, cost an additional US$1.45 per extra dog vaccinated. Campaigns in which owners are charged for vaccinations result in lower vaccination rates than in free campaigns. Public health officials can use these results when evaluating the costs and benefits of subsidizing dog rabies vaccination programmes.

  8. Economic evaluation of the anti-stigma social marketing campaign in England 2009-2011.

    Science.gov (United States)

    Evans-Lacko, Sara; Henderson, Claire; Thornicroft, Graham; McCrone, Paul

    2013-04-01

    Evidence on the economic impact of social marketing anti-stigma campaigns in relation to people with mental illness is limited. To describe the economic impact of the Time to Change (TTC) anti-stigma social marketing campaign, including the potential effects on the wider economy. Data collected for the evaluation of TTC were combined with the social marketing campaign expenditure data to investigate differences in knowledge, attitudes and behaviour in relation to campaign awareness. To evaluate the return on investment, we applied a decision model that estimated the impact on employment for people with depression. Based on average national social marketing campaign costs, the economic benefits outweighed costs even if the campaign resulted in only 1% more people with depression accessing services and gaining employment if they experienced a health improvement. The cost per person with improved intended behaviour was at most £ 4 if we assume the campaign was responsible for 50% of the change. Costs associated with improved knowledge and attitudes, however, were more variable. The findings suggest that the TTC anti-stigma social marketing campaign is a potentially cost-effective and low-cost intervention for reducing the impact of stigma on people with mental health problems.

  9. Challenges to the Siyafunda Literacy Campaign in Richmond | Land ...

    African Journals Online (AJOL)

    Concepts of literacy campaigns provide the context for a description and evaluation of the Siyafunda Literacy Campaign in the town of Richmond, KwaZulu-Natal. Recent political events in the region are noted. The leadership provided by the mayor, the need for the involvement of community members and features of the ...

  10. Evaluation of Advertising Campaigns on Social Media Networks

    Directory of Open Access Journals (Sweden)

    Jurgita Raudeliūnienė

    2018-03-01

    Full Text Available As the virtual environment is constantly changing, not only users’ informational and knowledge needs but also the means and channels of communication with customers applied by organizations change. There is a noticeable trend to move more and more advertising campaigns to social media networks because of the opportunities they provide to organizations and users, which results in the ever-increasing popularity of social media networks and a number of their users. Such a transition is explained by one of the main objectives organizations have: to inform their customers in an appropriate way and receive feedback on social media networks, which is difficult when traditional advertising channels and means are applied. Since advertising campaigns on social media networks are evolving rapidly, their assessment factors and methods, which receive controversial opinions in both scientific literature and practice, change too. Researchers assess and interpret the factors that influence the effectiveness of advertising campaigns on social media networks differently. Thus, a problem arises: how should we evaluate which approach is more capable of accurately and fully reflecting and conveying reality? In this research, this problem is studied by connecting approaches of different researchers. These approaches are linked to the effectiveness assessment of advertising campaigns on social media network aspects. To achieve the objective of this study, such research methods as analysis of scientific literature, multiple criteria and expert assessment (a structured survey and an interview were applied. During the study, out of 39 primary assessment factors, eight primary factors that influence the effectiveness of advertising campaigns on social media networks were identified: sales, content reach, traffic to website, impressions, frequency, relevance score, leads and audience growth.

  11. Characterizing tobacco control mass media campaigns in England.

    Science.gov (United States)

    Langley, Tessa; Lewis, Sarah; McNeill, Ann; Gilmore, Anna; Szatkowski, Lisa; West, Robert; Sims, Michelle

    2013-11-01

    To characterize publically funded tobacco control campaigns in England between 2004 and 2010 and to explore if they were in line with recommendations from the literature in terms of their content and intensity. International evidence suggests that campaigns which warn of the negative consequences of smoking and feature testimonials from real-life smokers are most effective, and that four exposures per head per month are required to reduce smoking prevalence. Characterization of tobacco control advertisements using a theoretically based framework designed to describe advertisement themes, informational and emotional content and style. Study of the intensity of advertising and exposure to different types of advertisement using data on population-level exposure to advertisements shown during the study period. England. Television Ratings (TVRs), a standard measure of advertising exposure, were used to calculate exposure to each different campaign type. A total of 89% of advertising was for smoking cessation; half of this advertising warned of the negative consequences of smoking, while half contained how-to-quit messages. Acted scenes featured in 72% of advertising, while only 17% featured real-life testimonials. Only 39% of months had at least four exposures to tobacco control campaigns per head. A theory-driven approach enabled a systematic characterization of tobacco control advertisements in England. Between 2004 and 2010 only a small proportion of tobacco control advertisements utilized the most effective strategies-negative health effects messages and testimonials from real-life smokers. The intensity of campaigns was lower than international recommendations. © 2013 The Authors. Addiction published by John Wiley & Sons Ltd on behalf of The Society for the Study of Addiction.

  12. An evaluation of the UK Food Standards Agency's salt campaign.

    Science.gov (United States)

    Shankar, Bhavani; Brambila-Macias, Jose; Traill, Bruce; Mazzocchi, Mario; Capacci, Sara

    2013-02-01

    Excessive salt intake is linked to cardiovascular disease and several other health problems around the world. The UK Food Standards Agency initiated a campaign at the end of 2004 to reduce salt intake in the population. There is disagreement over whether the campaign was effective in curbing salt intake or not. We provide fresh evidence on the impact of the campaign, by using data on spot urinary sodium readings and socio-demographic variables from the Health Survey for England over 2003-2007 and combining it with food price information from the Expenditure and Food Survey. Aggregating the data into a pseudo-panel, we estimate fixed effects models to examine the trend in salt intake over the period and to deduce the heterogeneous effects of the policy on the intake of socio-demographic groups. Our results are consistent with a previous hypothesis that the campaign reduced salt intakes by approximately 10%. The impact is shown to be stronger among women than among men. Older cohorts of men show a larger response to the salt campaign compared to younger cohorts, while among women, younger cohorts respond more strongly than older cohorts. Copyright © 2012 John Wiley & Sons, Ltd.

  13. On the Impact of Twitter-based Health Campaigns: A Cross-Country Analysis of Movember

    NARCIS (Netherlands)

    Dwi Prasetyo, N.; Hauff, C.; Nguyen, Dong-Phuong; van den Broek, T.; Hiemstra, Djoerd

    Health campaigns that aim to raise awareness and subsequently raise funds for research and treatment are commonplace. While many local campaigns exist, very few attract the attention of a global audience. One of those global campaigns is Movember, an annual campaign during the month of November,

  14. SBARMO-79 a multi-balloon campaign in the auroral zone

    International Nuclear Information System (INIS)

    Tanskanen, P.; Kangas, J.; Bjordal, J.; Bronstad, K.; Block, L.P.; Holtet, T.

    1982-01-01

    A joint European International Magnetospheric Study (IMS) balloon campaign was conducted within the framework of the Scientific Ballooning and Radiation Monitoring Organization (SBARMO). The campaign was carried out during the time from May 30 to July 10, 1979. A total of 29 successful balloon launches were made from four launch sites located in Norway and in Finland. The campaign has the objective to provide information for a better understanding of temporal and spatial variations of magnetospheric processes, giving particular attention to the coupling between the magnetosphere and the ionosphere

  15. The malate synthase of Paracoccidioides brasiliensis is a linked surface protein that behaves as an anchorless adhesin

    Directory of Open Access Journals (Sweden)

    Pereira Maristela

    2009-12-01

    Full Text Available Abstract Background The pathogenic fungus Paracoccidioides brasiliensis is the agent of paracoccidioidomycosis (PCM. This is a pulmonary mycosis acquired by inhalation of fungal airborne propagules that can disseminate to several organs and tissues leading to a severe form of the disease. Adhesion and invasion to host cells are essential steps involved in the internalization and dissemination of pathogens. Inside the host, P. brasiliensis may use the glyoxylate cycle for intracellular survival. Results Here, we provide evidence that the malate synthase of P. brasiliensis (PbMLS is located on the fungal cell surface, and is secreted. PbMLS was overexpressed in Escherichia coli, and polyclonal antibody was obtained against this protein. By using Confocal Laser Scanning Microscopy, PbMLS was detected in the cytoplasm and in the cell wall of the mother, but mainly of budding cells of the P. brasiliensis yeast phase. PbMLSr and its respective polyclonal antibody produced against this protein inhibited the interaction of P. brasiliensis with in vitro cultured epithelial cells A549. Conclusion These observations indicated that cell wall-associated PbMLS could be mediating the binding of fungal cells to the host, thus contributing to the adhesion of fungus to host tissues and to the dissemination of infection, behaving as an anchorless adhesin.

  16. Validation of long-range scanning lidars deployed around the Høvsøre Test Station

    DEFF Research Database (Denmark)

    Lea, Guillaume; Courtney, Michael

    This report describes validation tests performed on the long-range scanning lidars prior to deployment in the RUNE campaign. Position and speed accuracy tests have been performed at a range of 5km from the Høvsøre met mast. This range is typical of ranges for near-coastal resource measurements....... The accuracy of the beam positioning was checked by comparing the predicted position to the position found from hard-target returns from the mast. Radial speeds measured by the lidar were also found to be in close agreement with the mast measured wind speeds projected in the line of sight direction....

  17. "There's no reason why": a campaign to raise cancer awareness among adolescents.

    Science.gov (United States)

    Magni, Chiara; Maggioni, Francesca; Ricci, Angelo; Barisone, Elena; Jankovic, Momcilo; Postiglione, Emma Sarlo; Cargnel, Enrica; Barricelli, Barbara Rita; Valtolina, Stefano; Veneroni, Laura; Chiaravalli, Stefano; Lapidari, Pietro; Capelletti, Mirko; Clerici, Carlo A; Biondi, Andrea; Ferrari, Andrea

    2016-06-02

    Adolescents with cancer often experience a longer diagnostic delay than children, mainly because they take longer to go to a doctor. The Italian Society for Adolescents with Oncohematological Diseases (SIAMO) has launched an information campaign focusing on raising adolescents' awareness of the importance of diagnosing cancer early. The concepts of the campaign were developed by a scientific committee of clinicians, cancer patients and their parents, and marketing experts. The title of the campaign is "There's no reason why". A video has been launched on TV channels and the Internet, and the final frame refers viewers to the SIAMO website, which provides advice to help adolescents interpret any symptoms they experience. The video has had 12,181 views. In the 6 months following the launch of the campaign, the SIAMO website page dedicated to the campaign was opened by 9,767 viewers for a total of 13,632 views. Though it remains very difficult to judge the efficacy of this initiative, the value of a campaign focusing on improving the adolescent population's cancer awareness is supported by the large number of studies published on the diagnostic delay in this age group. Our campaign goes to show the importance of ensuring cooperation between the different stakeholders involved in the global care of adolescents with cancer.

  18. Does a TV Public Service Advertisement Campaign for Suicide Prevention Really Work?

    Science.gov (United States)

    Song, In Han; You, Jung-Won; Kim, Ji Eun; Kim, Jung-Soo; Kwon, Se Won; Park, Jong-Ik

    2017-05-01

    One of the critical measures in suicide prevention is promoting public awareness of crisis hotline numbers so that individuals can more readily seek help in a time of crisis. Although public service advertisements (PSA) may be effective in raising the rates of both awareness and use of a suicide hotline, few investigations have been performed regarding their effectiveness in South Korea, where the suicide rate is the highest among OECD countries. The goal of this study was to evaluate the effectiveness of a television PSA campaign. We analyzed a database of crisis phone calls compiled by the Korean Ministry of Health and Welfare to track changes in call volume to a crisis hotline that was promoted in a TV campaign. We compared daily call counts for three periods of equal length: before, during, and after the campaign. The number of crisis calls during the campaign was about 1.6 times greater than the number before or after the campaign. Relative to the number of suicide-related calls in the previous year, the number of calls during the campaign period surged, displaying a noticeable increase. The findings confirmed that this campaign had a positive impact on call volume to the suicide hotline.

  19. Advertising Efficiency in Road Safety Prevention Campaigns

    Directory of Open Access Journals (Sweden)

    Julia Catalina Serrano Cordero

    2017-11-01

    Full Text Available This paper addresses the importance of the results evaluation processes in the education and road safety campaigns, although they have achieved remarkable progress in praxis, evidenced a lack of information as to the relevance and suitability of the tools of communication in prevention. The objective was to validate an education and road safety campaign implemented by the Municipal Transit and Transport Company of the city of Cuenca (Ecuador in 2014, for which qualitative and quantitative techniques were used, choosing a stratified probabilistic sample of 304 university students, (age: 15-39. The data collection instruments were: focus group, questionnaire and statistical records, interpreted through content analysis and descriptive statistics. The findings indicate that the most frequent perception about the causes of accidents is: alcohol consumption, speeding, cell phone use. Likewise, the campaign "Best to Prevent" obtained a level of generalized recognition, but it was the younger ones who received more influence of their content of communication. Results that corroborate that the methods of motivation and persuasion do affect the attitude changes, which influences the transformation towards a culture of road prevention.

  20. PERSON DEIXIS IN USA PRESIDENTIAL CAMPAIGN SPEECHES

    Directory of Open Access Journals (Sweden)

    Nanda Anggarani Putri

    2015-06-01

    Full Text Available This study investigates the use of person deixis in presidential campaign speeches. This study is important because the use of person deixis in political speeches has been proved by many studies to give significant effects to the audience. The study largely employs a descriptive qualitative method. However, it also employs a simple quantitative method in calculating the number of personal pronouns used in the speeches and their percentages. The data for the study were collected from the transcriptions of six presidential campaign speeches of Barack Obama and Mitt Romney during the campaign rally in various places across the United States of America in July, September, and November 2012. The results of this study show that the presidential candidates make the best use of pronouns as a way to promote themselves and to attack their opponents. The results also suggest that the use of pronouns in the speeches enables the candidates to construct positive identity and reality, which are favorable to them and make them appear more eligible for the position.

  1. A national campaign to finance supported employment.

    Science.gov (United States)

    Hogan, Michael F; Drake, Robert E; Goldman, Howard H

    2014-06-01

    Medicaid is now the main payment source and financing mechanism for services for adults with serious mental illness. Services formerly paid with state mental health funds have been converted to Medicaid, lightening the burden on state budgets affected by recession and other factors. The change has allowed states to maintain community care and inpatient services (in general hospitals). Medicaid service benefits include clinic and inpatient care, case management, and some rehabilitation services. But using Medicaid to finance some high-priority services such as supported employment has proven difficult. Now critical changes in Medicaid under the Affordable Care Act allow states to amend their Medicaid State Plans to provide more flexible services to people with serious mental illness. Advocacy and support may be needed to encourage this step. A national campaign to finance supported employment would join various stakeholders in the field, including professional organizations, family and service user groups, and organizations representing service providers. The authors of this editorial pledge their energies to support this campaign. They present suggestions for a campaign, including building a coalition, goals and targets, and online resources.

  2. Initiative EnergieEffizienz : An information campaign on energy efficiency for private households

    International Nuclear Information System (INIS)

    Agricola, Annegret-Cl.; Ahrens, Wiebke

    2005-01-01

    Unnecessary energy consumption can be avoided easily by making intelligent decisions when buying and using household equipment and hence cut the electricity bill and reduce carbon dioxide emissions. This is the key message imparted by the information campaign on energy efficiency for private households. The campaign addresses three main topics: the reduction or avoidance of stand by energy consumption of consumer electronics and IT-equipment, energy efficient high quality lighting and energy efficiency in the white goods sector. Consumers are addressed via a broad range of communication measures highlighting the efficiency issue. These instruments include advertisement in nationwide print media, regular press releases, public relations activities etc. Special information material are made for young people as well as for the Turkish minority in Germany. The main strategy of the campaign is to co-operate with retailers: consumers are to gain information on energy efficiency at the point of sale where domestic appliances and lighting equipment are sold. The campaign offers information for the point of sale including brochures for customers as well as for sales assistants. By December 2004 approximately 7,200 points of sale all over in Germany were equipped with the campaign's information. The German national energy agency (dena) runs the information campaign in co-operation with the German associations of power suppliers, the German foundation for environmental protection and the Federal Ministry of Economy and Labour. The campaign started in 2002. Its aims are to arise consumers' awareness, to inform consumers on energy efficient appliances and give motivation when buying and using them. Through these aims the campaign should contribute to reduce carbon dioxide emissions in the private sector In order to measure the campaign's impact a quantitative analysis is carried out. First results show a change in public's awareness and attitude towards energy efficiency

  3. Best Practices for Suicide Prevention Messaging and Evaluating California's "Know the Signs" Media Campaign.

    Science.gov (United States)

    Acosta, Joie; Ramchand, Rajeev; Becker, Amariah

    2017-09-01

    Although communication is a key component of US strategies to prevent suicide and there are a number of marketing campaigns promoting messages that suicide is a preventable public health problem, there has been little evaluation of these campaigns. The study describes the development of a checklist of best practices for suicide prevention communication campaigns and the use of the checklist to evaluate California's investment in "Know the Signs" (KTS-M), a suicide prevention mass media campaign. We conducted a literature review and solicited expert feedback to identify best practices and then used the RAND/UCLA appropriateness method to assess whether KTS-M was consistent with the identified best practices. Overall, experts agreed that KTS-M adhered to most of the 46 checklist items and suggested that the campaign was among the best suicide prevention media campaigns they had observed. The checklist was developed through expert input and literature review and focuses only on media campaigns. Given the nascent state of the evidence about what makes an effective suicide prevention message and the growing number of campaigns, the checklist of best practices reflects one way of promoting quality in this evolving field. The consistency between the experts' comments and their ratings of KTS-M suggests that the checklist may provide important guidance to inform the development of future campaigns and the evaluation of ongoing campaigns.

  4. Fear appeals and confronting information campaigns. [Previously: Fear-based information campaigns.

    OpenAIRE

    2007-01-01

    Fear appeals or confronting information campaigns confront people in an often hard and sometimes even shocking way with the consequences of risky behaviour. This can have a positive impact on the attitudes and behavioural intentions of the target group, but only if key conditions are met. Those conditions are that the information does not only evoke fear, but also informs the target group individuals of their personal risk and provides them with feasible and effective behavioural alternatives...

  5. Dogs Are Talking: San Francisco's social marketing campaign to increase syphilis screening.

    Science.gov (United States)

    Stephens, Sally C; Bernstein, Kyle T; McCright, Jacqueline E; Klausner, Jeffrey D

    2010-03-01

    To promote regular syphilis testing among men who have sex with men in San Francisco, a social marketing campaign, Dogs Are Talking, was created. An evaluation of the campaign found no difference in syphilis testing among men who recalled the campaign and those that did not. A significant difference was seen among HIV-infected men.

  6. Ionospheric measurements during the CRISTA/MAHRSI campaign: their implications and comparison with previous campaigns

    Directory of Open Access Journals (Sweden)

    J. Laštovicka

    1999-08-01

    Full Text Available The CRISTA/MAHRSI experiment on board a space shuttle was accompanied by a broad campaign of rocket, balloon and ground-based measurements. Supporting lower ionospheric ground-based measurements were run in Europe and Eastern Asia between 1 October-30 November, 1994. Results of comparisons with long ionospheric data series together with short-term comparisons inside the interval October-November, 1994, showed that the upper middle atmosphere  (h = 80-100 km at middle latitudes of the Northern Hemisphere in the interval of the CRISTA/MAHRSI experiment (4-12 November, 1994 was very close to its expected climatological state. In other words, the average results of the experiment can be used as climatological data, at least for the given area/altitudes. The role of solar/geomagnetic and "meteorological" control of the lower ionosphere is investigated and compared with the results of MAP/WINE, MAC/SINE and DYANA campaigns. The effects of both solar/geomagnetic and global meteorological factors on the lower ionosphere are found to be weak during autumn 1994 compared to those in MAP/WINE and DYANA winters, and they are even slightly weaker than those in MAP/SINE summer. The comparison of the four campaigns suggests the following overall pattern: in winter the lower ionosphere at northern middle latitudes appears to be fairly well "meteorologically" controlled with a very weak solar influence. In summer, solar influence is somewhat stronger and dominates the weak "meteorological" influence, but the overall solar/meteorological control is weaker than in winter. In autumn we find the weakest overall solar/meteorological control, local effects evidently dominate.Key words. Ionosphere (ionosphere · atmosphere interactions; mid-latitude ionosphere

  7. Ionospheric measurements during the CRISTA/MAHRSI campaign: their implications and comparison with previous campaigns

    Directory of Open Access Journals (Sweden)

    J. Laštovicka

    Full Text Available The CRISTA/MAHRSI experiment on board a space shuttle was accompanied by a broad campaign of rocket, balloon and ground-based measurements. Supporting lower ionospheric ground-based measurements were run in Europe and Eastern Asia between 1 October-30 November, 1994. Results of comparisons with long ionospheric data series together with short-term comparisons inside the interval October-November, 1994, showed that the upper middle atmosphere 
    (h = 80-100 km at middle latitudes of the Northern Hemisphere in the interval of the CRISTA/MAHRSI experiment (4-12 November, 1994 was very close to its expected climatological state. In other words, the average results of the experiment can be used as climatological data, at least for the given area/altitudes. The role of solar/geomagnetic and "meteorological" control of the lower ionosphere is investigated and compared with the results of MAP/WINE, MAC/SINE and DYANA campaigns. The effects of both solar/geomagnetic and global meteorological factors on the lower ionosphere are found to be weak during autumn 1994 compared to those in MAP/WINE and DYANA winters, and they are even slightly weaker than those in MAP/SINE summer. The comparison of the four campaigns suggests the following overall pattern: in winter the lower ionosphere at northern middle latitudes appears to be fairly well "meteorologically" controlled with a very weak solar influence. In summer, solar influence is somewhat stronger and dominates the weak "meteorological" influence, but the overall solar/meteorological control is weaker than in winter. In autumn we find the weakest overall solar/meteorological control, local effects evidently dominate.

    Key words. Ionosphere (ionosphere · atmosphere interactions; mid-latitude ionosphere

  8. Campaign to kick polio out of Africa.

    Science.gov (United States)

    Letore, D

    1998-12-01

    This article discusses the goal of eradicating poliomyelitis (polio) in Africa by the year 2000. Polio is a crippling disease that paralyzes hundreds of thousands of children yearly. Polio was endemic in Africa during the 1970s. Today, polio is confined to sub-Saharan Africa and, specifically, to the Congo, Ethiopia, Nigeria, Somalia, and the Sudan. Considerable progress is evident. Full eradication is necessary because of the ease with which the virus is transmitted. The World Health Organization (WHO) set the goal of eradication by the year 2000 at a 1988 assembly meeting. The Plan of Action for a Global Polio Eradication Initiative was approved in 1989. The WHO Regional Committee for Africa adopted the resolution and urged again in 1995 for vigorous implementation. The Organization of African Unity endorsed the initiative in 1996. South African President Mandela led a region-wide mobilization campaign to increase public awareness of the initiative. Since 1997, leading players from the African Football Confederation have participated in awareness campaigns by spreading the message through a variety of channels. The initiative includes routine immunization complemented by the National Immunization Days (NIDs), training at the local level, surveillance, and door-to-door campaigns. The initiative must assure functioning systems of cold storage of vaccines and must continue to educate communities about the importance of routine immunization. There must be a strong laboratory network for isolating the 3 types of the virus. NIDs will be scheduled for 1999 in countries with civil conflict. The polio model is useful for other disease eradication campaigns.

  9. Southern African Regional Science Initiative (SAFARI 2000): wet season campaigns

    CSIR Research Space (South Africa)

    Otter, LB

    2002-03-01

    Full Text Available The Southern African Regional Science Initiative (SAFARI 2000) involved two wet season and one dry season field campaigns. This paper reports on the wet season campaigns. The first was conducted at five sites along the Kalahari Transect in Zambia...

  10. Getting the message across: perceived effectiveness of political campaign communication

    NARCIS (Netherlands)

    van Spanje, J.; Boomgaarden, H.G.; Elenbaas, M.; Vliegenthart, R.; Azrout, R.; Schuck, A.R.T.; de Vreese, C.H.

    2013-01-01

    Do political actors communicate effectively during electoral campaigns? We introduce a novel concept in electoral research, the "perceived effectiveness of political parties' election campaigns." This evaluation concentrates on the extent to which a party is seen as getting its message across to the

  11. Associative issue ownership as a determinant of voters’ campaign attention

    NARCIS (Netherlands)

    Lefevere, J.; Tresch, A.; Walgrave, S.

    2015-01-01

    Campaigns raise public interest in politics and allow parties to convey their messages to voters. However, voters’ exposure and attention during campaigns are biased towards parties and candidates they like. This hinders parties’ ability to reach new voters. This paper theorises and empirically

  12. Mediacampaign - A multimodal semantic analysis system for advertisement campaign detection

    NARCIS (Netherlands)

    Rehatschek, H.; Sorschag, R.; Rettenbacher, B.; Zeiner, H.; Nioche, J.; Jong, F. de; Ordelmann, R.; Leeuwen, D. van

    2008-01-01

    MediaCampaign's scope is on discovering and inter-relating advertisements and campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The project's main goal is to automate to a large degree the detection and tracking of advertisement

  13. Long term effects of an energy efficiency advertising campaign

    Energy Technology Data Exchange (ETDEWEB)

    Wortmann, Klaus; Moehring-Hueser, Werner [Energiestiftung Schleswig-Holstein, Kiel (Germany)

    2003-07-01

    A professional marketing approach should support a transformation of the market towards more energy efficient decisions not only of consumers, but also of retailers and producers. The state-wide energy efficiency advertising campaign 'Aus. Wirklich aus?' (off. really off?) against pointless stand-by consumption took place in Schleswig-Holstein (Northern Germany) from November 2000 until June 2001 followed by reminder ads in autumn 2001 and spring 2002. Extraordinary efforts were undertaken to evaluate the effects of the campaign, because it served as a pilot project for an approach on the national level. Two representative samples of the population and specialist dealers for electrical equipment in two German states (one as 'control group') were interviewed by phone before the launch of the campaign, at the peak of the advertising pressure and one year after. The results are presented with special emphasis on sustainable effects with respect to energy awareness and interest of the consumers as well as on their intention to act and on specific actions like switching the TV (really) off. For most of these criteria long lasting effects could be observed. Also the retailers steadily increased their own (additional) activities to profit from the campaign. The results are discussed with respect to economical cost-benefit-arguments and in the light of psychological theories of information processing in order to describe the essential lessons learned for successful energy efficiency campaigns in the future.

  14. Evaluation of a public education campaign to support parents to reduce adolescent alcohol use.

    Science.gov (United States)

    Johnston, Robyn S; Stafford, Julia; Jongenelis, Michelle I; Shaw, Therese; Samsa, Hannah; Costello, Eleanor; Kirby, Gary

    2018-04-19

    Mass media education campaigns targeting parents may influence parent factors that reduce adolescent drinking; however few such campaigns have been evaluated. The Parents, Young People and Alcohol campaign included two phases of mass media advertising, Cogs and I See, to deliver consistent messages across multiple media channels. The campaign targeted Western Australian parents of 12-17 year olds with messages describing alcohol's effect on the developing brain and adolescent physical and mental health. The campaign reinforced the National Health and Medical Research Council (NHMRC) Guideline that for under 18s, not drinking is the safest option. Parent knowledge, attitudes and behaviours were assessed via cross-sectional surveys administered before the campaign (Time 1) and at two post-tests (Time 2; Time 3). Post-test campaign awareness and perceptions were also assessed. Campaign awareness was high (48% Time 2; 80% Time 3) and over 86% of parents found the campaign believable and relevant at both post-tests. Increased knowledge of the NHMRC guideline and lower belief in alcohol myths were found at both post-tests compared to Time 1. Less positive attitudes to parental supply were found at Time 2, but were not sustained at Time 3. Parents were more likely to have discussed alcohol risks and limiting drinking with their child at Time 3, but parent-to-child alcohol supply did not change significantly. The campaign achieved high awareness and positively influenced parental outcomes. Longer term campaign implementation supported by policy and environmental measures may be required to change parental supply. © 2018 Australasian Professional Society on Alcohol and other Drugs.

  15. Competitive Campaigns and the Responsiveness of Collective Choice

    OpenAIRE

    Gerber, Elisabeth R.; Lupia, Arthur

    1992-01-01

    We analyze a model of direct legislation to identify conditions under which competition in the provision of campaign information can affect the responsiveness of electoral outcomes to the preferences that a voter (or set of voters) would express if she (they) knew everything there was to know about the consequences associated with her electoral alternatives. The basic intuition underlying the model is that a voter's ability use campaign information to form accurate inferences about the conseq...

  16. Evaluation of the effect of the Power of One campaign on natural gas consumption

    International Nuclear Information System (INIS)

    Diffney, Seán; Lyons, Seán; Malaguzzi Valeri, Laura

    2013-01-01

    In this paper we study an advertising campaign launched by the Irish government to induce more energy-efficient behaviour and we assess its effect on residential natural gas consumption. We first analyse changes in the daily consumption of natural gas and find that advertising leaflets had a significant, but short-lived, effect on natural gas consumption. We find no persistent effect of the campaign. We then study three surveys administered to 1000 consumers prior to and during the campaign. This repeated cross-section allows us to determine that the efficiency campaign has increased awareness of behaviours that curb natural gas consumption. However we do not find any significant effect of the campaign on self-reported natural gas-saving behaviour. -- Highlights: •We assess the effect of the Irish Power of One campaign on natural gas consumption. •We analyse consumption (and awareness of behaviours) before and after the campaign launch. •There is an effect on consumers' awareness of how to reduce consumption. •We find a short-run effect of the first year of the campaign, but no long run effect

  17. Which Updates During an Equity Crowdfunding Campaign Increase Crowd Participation?

    NARCIS (Netherlands)

    J.H. Block (Jörn); L. Hornuf (Lars); A. Moritz (Alexandra)

    2016-01-01

    textabstractStart-ups often post updates during equity crowdfunding campaigns. Yet, little is known about the effects of such updates on funding success. We investigate this question using hand-collected data from 71 funding campaigns on two German equity crowdfunding portals. Using a combination of

  18. A configurational analysis of success factors in crowdfunding video campaigns

    DEFF Research Database (Denmark)

    Lomberg, Carina; Li-Ying, Jason; Alkærsig, Lars

    Recent discussions on success factors on crowdfunding campaigns highlight a plentitude of diverse factors that stem from different, partly contradicting theories. We focus on campaign videos and assume more than one way of creating a successful crowdfunding video. We generate data of 1000 randomly...

  19. Mediacampaign: A Multimodal Semantic Analysis System for Advertisement Campaign Detection

    NARCIS (Netherlands)

    Rehatschek, Herwig; Sorschag, Robert; Rettenbacher, Bernhard; Zeiner, Herwig; Nioche, Julien; de Jong, Franciska M.G.; Ordelman, Roeland J.F.; van Leeuwen, David A.

    MediaCampaign's scope is on discovering and inter-relating advertisements and campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The project’s main goal is to automate to a large degree the detection and tracking of advertisement

  20. Which updates during an equity crowdfunding campaign increase crowd participation?

    NARCIS (Netherlands)

    Block, J. (Jörn); Hornuf, L. (Lars); Moritz, A. (Alexandra)

    2017-01-01

    textabstractStart-ups often post updates during equity crowdfunding campaigns. However, little is known about the effects of such updates on crowd participation. We investigate this question by using hand-collected data from 71 funding campaigns and 39,399 investment decisions on two German equity

  1. Evaluation of the pilot phase of the 'Give up smokes for good' social marketing campaign.

    Science.gov (United States)

    Maksimovic, Lauren; Shen, Damien; Bandick, Mark; Ettridge, Kerry; Eckert, Marion

    2015-04-01

    The prevalence of tobacco smoking among Aboriginal and Torres Strait Islander people in Australia is comparatively high. To help combat this, an Aboriginal-specific social marketing campaign, 'Give up smokes for good', was piloted in South Australia in 2011. To evaluate the campaign, a face-to-face survey was conducted with two samples of convenience through Aboriginal Health services in South Australia (city and regional locations; n=190). Surveys assessed the cultural appropriateness of the campaign, campaign awareness and recognition, knowledge of the harms of smoking and smoking/quit smoking behaviours. Campaign awareness was high with 76.3% of participants aware of at least one aspect of the campaign. Participants indicated campaign materials (posters and radio ads) to be culturally appropriate. Knowledge that smoking and passive smoking caused illness was high (85.8% and 86.8%); however, knowledge of specific illnesses was not as high. Large proportions of participants had imposed bans on smoking in homes (73.2%) and in cars (75.9%). Our findings suggest the 'Give up smokes for good' campaign reached the intended audience with high levels of campaign awareness. Results also suggest the pilot campaign made progress in achieving its communication objectives. SO WHAT?: High quality, culturally targeted anti-tobacco poster and radio campaigns can be effective ways to reach Aboriginal Australians. Future research could explore the impact of this type of social marketing campaign, particularly in regards to the impact on quitting intention and behaviour.

  2. Massachusetts nuclear power referendum: Lessons learned from the campaign trail

    International Nuclear Information System (INIS)

    Allen, S.R.

    1989-01-01

    Last November, Massachusetts voters cast their ballots on a binding initiative which, if passed, would have prohibited the production of high-level waste, thereby permanently shutting down the state's two nuclear power plants: Yankee and Pilgrim. Question 4, as the initiative became known, posed an unprecedented challenge for the state's six major utilities. Essentially, Question 4 was defeated for two reasons: compelling arguments and a well-founded strategy for communicating those arguments. One part of that strategy was the use of debates and public-speaking engagements before both civic groups and on radio/television. These debates and presentations were clearly the most interesting part of the campaign and provided many insights that may be applied to long-term public policy and informational programs. Obviously, there is a significant difference between an intense, focused campaign and an ongoing, diverse public information program-but many of the principles are the same. The purpose of this paper is to review some of the key lessons learned from over 300 debates and presentations in the highly emotional atmosphere of the Question 4 campaign. Throughout the campaign, debaters and speakers submitted after action reports, and it is from these as well as the overall campaign results that the lessons and anecdotes are derived

  3. Evaluation of community and organizational characteristics of smoke-free ordinance campaigns in 15 Wisconsin cities.

    Science.gov (United States)

    Ahrens, David; Uebelher, Paul; Remington, Patrick L

    2005-07-01

    Smoke-free restaurant ordinance campaigns were conducted in 15 Wisconsin cities during 1992 through 2002. Community and health coalition organizational characteristics varied with each campaign; nine campaigns were successful in enacting ordinances, and six campaigns failed. Data on community and coalition characteristics were analyzed. Community characteristics included adjusted gross income, percentage of Democratic voters in recent elections, and county smoking prevalence. Coalition characteristics included the number of supporters identified, leadership experience, level of print news media coverage, and editorial position of local newspaper. Successful campaigns were more likely to have leadership with high levels of political experience; eight of nine successful campaigns had leadership with high levels of experience, and two of six unsuccessful campaigns had leadership with high levels of experience. Every successful campaign had high levels of newspaper coverage and strong editorial support. None of the unsuccessful campaigns had high levels of news coverage or strong editorial support. Characteristics controlled or influenced by coalitions are associated with successful outcomes. Community characteristics were not associated with outcomes. These results should assist communities planning to implement smoke-free ordinances or other health policy campaigns.

  4. 77 FR 76053 - Proposed Collection; Comment Request; Pediatric Palliative Care Campaign Pilot Survey

    Science.gov (United States)

    2012-12-26

    ... Request; Pediatric Palliative Care Campaign Pilot Survey Summary: In compliance with the requirement of...-days of the date of this publication. Proposed Collection: Pediatric Palliative Care Campaign Pilot... serious illness or life-limiting conditions. The Pediatric Palliative Care Campaign Pilot Survey will...

  5. Classification of Mls Point Clouds in Urban Scenes Using Detrended Geometric Features from Supervoxel-Based Local Contexts

    Science.gov (United States)

    Sun, Z.; Xu, Y.; Hoegner, L.; Stilla, U.

    2018-05-01

    In this work, we propose a classification method designed for the labeling of MLS point clouds, with detrended geometric features extracted from the points of the supervoxel-based local context. To achieve the analysis of complex 3D urban scenes, acquired points of the scene should be tagged with individual labels of different classes. Thus, assigning a unique label to the points of an object that belong to the same category plays an essential role in the entire 3D scene analysis workflow. Although plenty of studies in this field have been reported, this work is still a challenging task. Specifically, in this work: 1) A novel geometric feature extraction method, detrending the redundant and in-salient information in the local context, is proposed, which is proved to be effective for extracting local geometric features from the 3D scene. 2) Instead of using individual point as basic element, the supervoxel-based local context is designed to encapsulate geometric characteristics of points, providing a flexible and robust solution for feature extraction. 3) Experiments using complex urban scene with manually labeled ground truth are conducted, and the performance of proposed method with respect to different methods is analyzed. With the testing dataset, we have obtained a result of 0.92 for overall accuracy for assigning eight semantic classes.

  6. Research Collaboration in a Communication Rights Campaign: Lessons Learned.

    Science.gov (United States)

    Ryan, Charlotte

    2018-01-01

    In building public support for social change, activists in communities of color routinely approach broader audiences via news media. Communities of color, however, routinely face disparities that limit their access to media including local news media outlets. This lack of access mirrors inequalities in political, social, and economic arenas and can slow public awareness campaigns to address disparities in health, environmental, and other quality-of-life issues. I describe two community-based collaborative action research studies that documented and challenged how local television newscasts underrepresented and misrepresented three communities of color in Boston. The linkage between communication rights and campaigns to address quality-of-life issues is presented, as well as unresolved challenges in the collaborative research process. The study has implications for environmental health campaigns.

  7. Stop the sores: the making and evaluation of a successful social marketing campaign.

    Science.gov (United States)

    Plant, Aaron; Montoya, Jorge A; Rotblatt, Harlan; Kerndt, Peter R; Mall, Karen L; Pappas, Les G; Kent, Charlotte K; Klausner, Jeffrey D

    2010-01-01

    Los Angeles County has experienced a rapid increase in early syphilis among men who have sex with men (MSM) in recent years, with the number of cases rising from 126 in 2000 to 809 in 2005. As part of the public health response to this outbreak, a sustained social marketing campaign was launched in 2002, with the objectives of increasing syphilis testing, knowledge, and awareness among MSM in Los Angeles. This campaign, as implemented, exemplified key principles of social marketing, including market research, audience segmentation, and branding. A cross-sectional study conducted in 2004 to evaluate the campaign found that those MSM who were aware of the campaign were nearly twice as likely to have tested for syphilis in the past 6 months as those MSM who were not aware of the campaign. Those MSM who were aware of the campaign also had more syphilis awareness and knowledge in key areas.

  8. The effect of public awareness campaigns on suicides: evidence from Nagoya, Japan.

    Science.gov (United States)

    Matsubayashi, Tetsuya; Ueda, Michiko; Sawada, Yasuyuki

    2014-01-01

    Public awareness campaigns about depression and suicide have been viewed as highly effective strategies in preventing suicide, yet their effectiveness has not been established in previous studies. This study evaluates the effectiveness of a public-awareness campaign by comparing suicide counts before and after a city-wide campaign in Nagoya, Japan, where the city government distributed promotional materials that were aimed to stimulate public awareness of depression and promote care-seeking behavior during the period of 2010-2012. In each of the sixteen wards of the city of Nagoya, we count the number of times that the promotional materials were distributed per month and then examine the association between the suicide counts and the frequency of distributions in the months following such distributions. We run a Poisson regression model that controls for the effects of ward-specific observed and unobserved heterogeneities and temporal shocks. Our analysis indicates that more frequent distribution of the campaign material is associated with a decrease in the number of suicides in the subsequent months. The campaign was estimated to have been especially effective for the male residents of the city. The underlying mechanism of how the campaign reduced suicides remains to be unclear. Public awareness campaigns can be an effective strategy in preventing suicide. © 2013 Elsevier B.V. All rights reserved.

  9. Swift Multi-wavelength Observing Campaigns: Strategies and Outcomes

    Science.gov (United States)

    Krimm, Hans A.

    2007-01-01

    The Swift gamma-ray burst explorer has been operating since December 2004 as both a gamma-ray burst (GRB) monitor and telescope and a multi-wavelength observatory, covering the energy range from V band and near UV to hard X rays above 150 keV. It is designed to rapidly repoint to observe newly discovered GRBs, and this maneuverability, combined with an easily changed observing program, allows Swift to also be an effective multiwavelength observatory for non-GRB targets, both as targets of opportunity and pre-planned multi-wavelength observing campaigns. Blazars are particularly attractive targets for coordinated campaigns with TeV experiments since many blazars are bright in both the hard X-ray and TeV energy ranges. Successful coordinated campaigns have included observations of 3C454.3 during its 2005 outburst. The latest Swift funding cycles allow for non- GRB related observations to be proposed. The Burst Alert Telescope on Swift also serves as a hard X-ray monitor with a public web page that includes light curves for over 400 X-ray sources and is used to alert the astronomical community about increased activity from both known and newly discovered sources. This presentation mill include Swift capabilities, strategies and policies for coordinated multi-wavelength observations as well as discussion of the potential outcomes of such campaigns.

  10. ParticipACTION: A mass media campaign targeting parents of inactive children; knowledge, saliency, and trialing behaviours

    Directory of Open Access Journals (Sweden)

    Gauvin Lise

    2009-12-01

    Full Text Available Abstract Background In late 2007, Canada's ParticipACTION national physical activity mass media campaign was re-launched, with an initial campaign targeting parents of elementary school-aged children. The campaign informed them about the risks of physical inactivity for children and youth. The purpose of this study was to assess campaign awareness and understanding following the campaign, and to identify whether exposure to this campaign was likely associated with behaviour change. Methods A convenience sample of 1,500 adults was recruited though an existing panel (n = 60,000 of Canadian adults to participate in online surveys. Initial campaign exposure included "prompted" and "unprompted" recall of specific physical activity messages from the 2007 ParticipACTION campaign, knowledge of the benefits of PA, saliency, and initial trial behaviours to help their children become more active. Results One quarter of respondents showed unprompted recall of specific message content from the ParticipACTION campaign, and prompted recall was 57%. Message recall and understanding was associated with knowledge about physical activity, and that in turn was related to high saliency. Saliency was associated with each of the physical activity-related trial behaviours asked. Conclusion Campaign awareness and understanding was high following this ParticipACTION campaign, and was associated with intermediate campaign outcomes, including saliency and trial behaviours. This is relevant to campaign evaluations, as it suggests that an initial focus on influencing awareness and understanding is likely to lead to more substantial change in campaign endpoints.

  11. THE IMPACT OF PROMOTION CAMPAIGNS OVER THE COMPANIES IN THE CURRENT ECONOMIC CONTEXT

    Directory of Open Access Journals (Sweden)

    FRÂNCU LAURENȚIU GABRIEL

    2015-12-01

    Full Text Available In an increasingly competitive business environment, promotion campaigns have a great significance in terms of market positioning of companies. The promotion campaigns are having a key role, sometimes even vital, because the companies depend on their results. An remarkable promotion campaign will lead to an increase in company sales and a better market positioning. The brand awareness will increase and the customers will become more loyal and may even be attracted new customers. This paper aims to analyze the impact of promotion campaigns over the courier companies from Romania. Thus, will be analysed the courier companies market and the competitive advantage in this market when it is used an efficient strategy of promotion campaigns.

  12. An evaluation of the 2012 measles mass vaccination campaign in ...

    African Journals Online (AJOL)

    Introduction: To estimate the post-campaign level of measles vaccination coverage in Guinea. Method: Interview of parents and observation of measles vaccination cards of children aged 9 to 59 months during the mass measles campaign. A nationwide cluster randomized sample under health District stratification. Results: ...

  13. Campaign Advertising and Voter Welfare

    NARCIS (Netherlands)

    Prat, A.

    1997-01-01

    This paper investigates the role of campaign advertising and the opportunity of legal restrictions on it. An electoral race is modeled as a signalling game with three classes of players: a continuum of voters, two candidates, and one interest group. The group has non-verifiable insider information

  14. Successful Strategies for Capital Campaigns

    Science.gov (United States)

    Grover, Stuart R.

    2007-01-01

    Twenty five years ago, few community or technical colleges considered launching capital campaigns. They lacked community standing, professional fundraising staff, and the related institutional foundation structure to manage charitable efforts. Gradually, as public funding eroded, bond issues became harder to pass, and colleges recognized the need…

  15. Purex process operation and performance, 1970 Thoria Campaign

    International Nuclear Information System (INIS)

    Jackson, R.R.; Walser, R.L.

    1977-03-01

    The Hanford Purex Plant fulfilled a 1970 commitment to the Atomic Energy Commission to produce 360 kilograms of high purity 233 U as uranyl nitrate solution. Overall plant performance during both 1970 and 1966 confirmed the suitability of Purex for processing thorium on a campaign basis. The 1970 processing campaign, including flushing operations, is discussed with particular emphasis on problem areas. Background information on the process and equipment used is also presented. The organizations and their designations described are those existing in 1970

  16. It's Your Place: Development and Evaluation of an Evidence-Based Bystander Intervention Campaign.

    Science.gov (United States)

    Sundstrom, Beth; Ferrara, Merissa; DeMaria, Andrea L; Gabel, Colby; Booth, Kathleen; Cabot, Jeri

    2017-06-28

    Preventing sexual assault on college campuses is a national priority. Bystander intervention offers a promising approach to change social norms and prevent sexual misconduct. This study presents the implementation and evaluation of a theory-based campaign to promote active bystander intervention. The theory of planned behavior (TPB) served as a conceptual framework throughout campaign development and evaluation. Formative research published elsewhere was used to develop campaign strategies, communication channels, and messages, including "It is your place to prevent sexual assault: You're not ruining a good time." The It's Your Place multi-media campaign fosters a culture of bystander intervention through peer-to-peer facilitation and training, as well as traditional and new media platforms. A cross-sectional post-test only web-based survey was designed to evaluate the campaign and test the TPB's ability to accurately predict intention to intervene. Survey data were collected from 1,505 currently enrolled students. The TPB model predicted intention to intervene. There was a significant effect of campaign exposure on attitude, subjective norms, and perceived behavioral intention. This theory-based communication campaign offers implications for promoting active bystander intervention and reducing sexual assault.

  17. Campaign Documentaries: Behind-the-Scenes Perspectives Make Useful Teaching Tools

    Science.gov (United States)

    Wolfford, David

    2012-01-01

    Over the last 20 years, independent filmmakers have produced insightful documentaries of high profile political campaigns with behind-the-scenes footage. These documentaries offer inside looks and unique perspectives on electoral politics. This campaign season, consider "The War Room"; "A Perfect Candidate"; "Journeys With George;" "Chisholm '72";…

  18. The use of stereotypical images of Africa in fundraising campaigns ...

    African Journals Online (AJOL)

    ... role of negative stereotypical consequences of such African images. The method of our research was a detailed visual analysis of the campaign including profound interviews with different parties that gave us their point of view. The campaign was financially very successful, especially because of the big media coverage.

  19. The Dutch 'Folic Acid Campaign'-have the goals been achieved?

    NARCIS (Netherlands)

    van der Pal-de Bruin, KM; de Walle, HEK; Jeeninga, W; de Rover, C; Cornel, MC; de Jong-van den Berg, LTW; Schouten, J; Brand, R; Buitendijk, SE

    Periconceptional folic acid use considerably reduces the risk of neural tube defects. The aim of this study was to measure the effect of the national and the local 'Folic Acid Campaign' on periconceptional folic acid use. Before (1995 survey) and 1 year after the campaign (1996 survey), the

  20. Thinking about "Think Again" in Canada: assessing a social marketing HIV/AIDS prevention campaign.

    Science.gov (United States)

    Lombardo, Anthony P; Léger, Yves A

    2007-06-01

    The Canadian "Think Again" social marketing HIV/AIDS prevention campaign, adapted from an American effort, encourages gay men to rethink their assumptions about their partners' HIV statuses and the risks of unsafe sex with them. To improve future efforts, existing HIV/AIDS prevention initiatives require critical reflection. While a formal evaluation of this campaign has been carried out elsewhere, here we use the campaign as a social marketing case study to illustrate its strengths and weaknesses, as a learning tool for other campaigns. After describing the campaign and its key results, we assess how it utilized central tenets of the social marketing process, such as formative research and the marketing mix. We then speak to the importance of theoretical influence in campaign design and the need to account for social-contextual factors in safer sex decision making. We conclude with a summary of the lessons learned from the assessment of this campaign.

  1. Variability in the Speed of the Brewer-Dobson Circulation as Observed by Aura/MLS

    Science.gov (United States)

    Flury, Thomas; Wu, Dong L.; Read, W. G.

    2013-01-01

    We use Aura/MLS stratospheric water vapour (H2O) measurements as tracer for dynamics and infer interannual variations in the speed of the Brewer-Dobson circulation (BDC) from 2004 to 2011. We correlate one-year time series of H2O in the lower stratosphere at two subsequent pressure levels (68 hPa, approx.18.8 km and 56 hPa, approx 19.9 km at the Equator) and determine the time lag for best correlation. The same calculation is made on the horizontal on the 100 hPa (approx 16.6 km) level by correlating the H2O time series at the Equator with the ones at 40 N and 40 S. From these lag coefficients we derive the vertical and horizontal speeds of the BDC in the tropics and extra-tropics, respectively. We observe a clear interannual variability of the vertical and horizontal branch. The variability reflects signatures of the Quasi Biennial Oscillation (QBO). Our measurements confirm the QBO meridional circulation anomalies and show that the speed variations in the two branches of the BDC are out of phase and fairly well anti-correlated. Maximum ascent rates are found during the QBO easterly phase. We also find that transport of H2O towards the Northern Hemisphere (NH) is on the average two times faster than to the Southern Hemisphere (SH) with a mean speed of 1.15m/s at 100 hPa. Furthermore, the speed towards the NH shows much more interannual variability with an amplitude of about 21% whilst the speed towards the SH varies by only 10 %. An amplitude of 21% is also observed in the variability of the ascent rate at the Equator which is on the average 0.2mm/s.

  2. Construction of Polarimetric Radar-Based Reference Rain Maps for the Iowa Flood Studies Campaign

    Science.gov (United States)

    Petersen, Walt; Krajewski, Witek; Wolff, David; Gatlin, Patrick

    2015-04-01

    to efforts using the NPOL radar dataset. The initial portions of the "process" involved dual-polarimetric quality control procedures which employed standard phase and correlation-based approaches to removal of clutter and non-meteorological echo. Calculation of a scale-adaptive KDP was accomplished using the method of Wang and Chandrasekar (2009; J. Atmos. Oceanic Tech.). A dual-polarimetric blockage algorithm based on Lang et al. (2009; J. Atmos. Oceanic Tech.) was then implemented to correct radar reflectivity and differential reflectivity at low elevation angles. Next, hydrometeor identification algorithms were run to identify liquid and ice hydrometeors. After the quality control and data preparation steps were completed several different dual-polarimetric rain estimation algorithms were employed to estimate rainfall rates using rainfall scans collected approximately every two to three minutes throughout the campaign. These algorithms included a polarimetrically-tuned Z-R algorithm that adjusts for drop oscillations (via Bringi et al., 2004, J. Atmos. Oceanic Tech.), and several different hybrid polarimetric variable approaches, including one that made use of parameters tuned to IFloodS 2D Video Disdrometer measurements. Finally, a hybrid scan algorithm was designed to merge the rain rate estimates from multiple low level elevation angle scans (where blockages could not be appropriately corrected) in order to create individual low-level rain maps. Individual rain maps at each time step were subsequently accumulated over multiple time scales for comparison to gauge network data. The comparison results and overall error character depended strongly on rain event type, polarimetric estimator applied, and range from the radar. We will present the outcome of these comparisons and their impact on constructing composited "reference" rainfall maps at select time and space scales.

  3. Construction of Polarimetric Radar-Based Reference Rain Maps for the Iowa Flood Studies Campaign

    Science.gov (United States)

    Petersen, Walter; Wolff, David; Krajewski, Witek; Gatlin, Patrick

    2015-01-01

    to efforts using the NPOL radar dataset. The initial portions of the "process" involved dual-polarimetric quality control procedures which employed standard phase and correlation-based approaches to removal of clutter and non-meteorological echo. Calculation of a scale-adaptive KDP was accomplished using the method of Wang and Chandrasekar (2009; J. Atmos. Oceanic Tech.). A dual-polarimetric blockage algorithm based on Lang et al. (2009; J. Atmos. Oceanic Tech.) was then implemented to correct radar reflectivity and differential reflectivity at low elevation angles. Next, hydrometeor identification algorithms were run to identify liquid and ice hydrometeors. After the quality control and data preparation steps were completed several different dual-polarimetric rain estimation algorithms were employed to estimate rainfall rates using rainfall scans collected approximately every two to three minutes throughout the campaign. These algorithms included a polarimetrically-tuned Z-R algorithm that adjusts for drop oscillations (via Bringi et al., 2004, J. Atmos. Oceanic Tech.), and several different hybrid polarimetric variable approaches, including one that made use of parameters tuned to IFloodS 2D Video Disdrometer measurements. Finally, a hybrid scan algorithm was designed to merge the rain rate estimates from multiple low level elevation angle scans (where blockages could not be appropriately corrected) in order to create individual low-level rain maps. Individual rain maps at each time step were subsequently accumulated over multiple time scales for comparison to gauge network data. The comparison results and overall error character depended strongly on rain event type, polarimetric estimator applied, and range from the radar. We will present the outcome of these comparisons and their impact on constructing composited "reference" rainfall maps at select time and space scales.

  4. Feasibility study of the AOSTA experimental campaign

    Directory of Open Access Journals (Sweden)

    Carta M.

    2016-01-01

    Full Text Available The reduction of the nuclear waste is one of the most important nuclear issues. The high radiotoxicity of the spent fuel is due to plutonium and some minor actinides (MAs such as neptunium, americium and curium, above all. One way to reduce their hazard is to destroy by fission MAs in appropriate nuclear reactors. To allow the MAs destruction an important effort have been done on the nuclear data due to the poor knowledge in this field. In the framework of one of the NEA Expert Group on Integral Experiments for Minor Actinide Management an analysis of the feasibility of MAs irradiation campaign in the TAPIRO fast research reactor is carried out. This paper provides preliminary results obtained by calculations modelling the irradiation, in different TAPIRO irradiation channels, of some CEA samples coming from the French experimental campaign OSMOSE, loaded with different contents of MAs, in order to access, through particular peak spectrometry, to their capture cross section. On the basis of neutron transport calculation results, obtained by both deterministic and Monte Carlo methods, an estimate of the irradiated samples counting levels from the AOSTA (Activation of OSMOSE Samples in TAPIRO experimental campaign is provided.

  5. The Effect of Political Campaigns

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller

    between the theoretical considerations and empirical data. Finally, the paper presents how these models are operationalized in the questionnaires and experiments of the project Online Panel of Electoral Campaigning (OPEC). The paper is part of a five years research project, OPEC, which is set out...

  6. Ticosonde CFH at Costa Rica: A Seasonal Climatology of Tropical UT-LS Water Vapor and Inter-Comparisons with MLS and CALIPSO

    Science.gov (United States)

    Selkirk, Henry B.; Voemel, Holger; Avery, Melody; Rosenlof, Karen; Davis, Sean; Hurst, Dale; Schoeberl, Mark; Diaz, Jorge Andres; Morris, Gary

    2014-01-01

    Balloon sonde measurements of tropical water vapor using the Cryogenic Frostpoint Hygrometer were initiated in Costa Rica in July 2005 and have continued to the present day. Over the nine years through July 2014, the Ticosonde program has launched 174 CFH payloads, representing the longest-running and most extensive single-site balloon dataset for tropical water vapor. In this presentation we present a seasonal climatology for water vapor and ozone at Costa Rica and examine the frequency of upper tropospheric supersaturation with comparisons to cloud fraction and cloud ice water content observations from the Cloud Aerosol Lidar with Orthogonal Polarization (CALIOP) on the CALIPSO mission. We then make a critical comparison of these data to water vapor measurements from the MLS instrument on board Aura in light of recently published work for other sites. Finally, we examine time series of 2-km altitude averages in the upper troposphere-lower stratosphere at Costa Rica in light of anomalies and trends seen in various large-scale indices of tropical water vapor.

  7. Western Political Consulting Techniques and Post-Soviet Political Technology in Political Campaigns in Latvia

    OpenAIRE

    Bērziņa, Ieva

    2012-01-01

    Western Political Consulting Techniques and Post-Soviet Political Technology in Political Campaigns in Latvia Ieva Dmitričenko Keywords: political campaignsm political consulting, political technology, parties, marketing, media Political campaigning is an international phenomenon, because there is a free flow of information, knowledge and human resource among practitioners of political campaigning in various countries. As a result political campaigning techniques that have proven to ...

  8. CoMStOC vs. International Solar Month - Experience gained and lessons learned from SMM campaigns

    Science.gov (United States)

    Schmelz, J. T.

    1991-01-01

    The factors that should be addressed by the organizers of a solar observing campaign are outlined and described. Two recent solar observing campaigns are compared and discussed. Lessons learned from these and other campaigns involving the SMM satellite are analyzed and advice for future campaigns is offered.

  9. First performance results of two novel spectroradiometers developed for fast scanning of solar spectra UV irradiance

    Science.gov (United States)

    Feister, Uwe; Kaifel, Anton K.; Grewe, Rolf-Dieter; Kaptur, Jasmine; Reutter, Oliver; Wohlfart, Michael; Gericke, Klaus

    2003-11-01

    Two recently developed different types of fast spectroradiometers measuring solar UV irradiance have been compared in a field campaign: i) the UV spectroradiometer on filter model basis (UV-SPRAFIMO) and ii) the modified version of the spectroradiometer SPECTRO 320D by Instrument Systems. The all-weather UV-SPRAFIMO instrument combines a UV filter radiometer with 5 narrow-band (FBHM ~ 2.0 to 2.5 nm) filters centered within +/- 0.01 nm at 303.5, 309.0, 314.5, 327.0 and 387.0 nm, and an advanced neural network-based model. It allows up to 5 measurements per second to be taken that are averaged within time intervals between 5 and 30 s. The neural networks model that is embedded in the PC-based processing software converts the 5 measured irradiances into a full spectrum from 280 to 450 nm at small wavelength steps (>= 0.05 nm). These spectra can be convoluted with user-defined slit function and integrated to broad-band and action-spectra-weighted irradiance values. Users can access the data stored in the internal data logger by a serial RS232 interface or by a modem and display them on a PC-based Graphical User Interface. The spectroradiometer SPECTRO320D consists of a grating double monochromator with a cooled (-20°C) PMT receiver. The modified instrument version run by DWD uses a Schreder type cosine diffuser that directs the solar global irradiance via quartz fiber optics onto the spectroradiometer's entrance slit. The spectroradiometer used at the campaign was installed in a thermostatted (22 +/- 0.02)°C aluminum box. The modified instrument version performs a spectral scan over the whole UV region in two subsequent parts, with a lower speed in the UV-B than in the UV-A to account for the exponential changes of solar irradiance with increasing wavelengths in the UV-B and for the almost linear change in the UV-A region. In the configuration applied in the comparison, i.e. wavelength steps of 0.2 nm within the scan range from 290 nm to 450 nm, the resulting scan

  10. Oral cancer preventive campaigns: are we reaching the real target?

    Directory of Open Access Journals (Sweden)

    Renato Paladino Nemoto

    2015-02-01

    Full Text Available Introduction: Oral cavity malignant neoplasms have a high mortality rate. For this reason, preventive campaigns have been developed, both to educate the population and to diagnose lesions at an early stage. However, there are studies that contest the validity of these endeavors, principally because the target audience of the campaigns may not conform to the group at highest risk for oral malignancy. Objective: To describe the profile of patients who avail themselves of the preventive campaign, identify the presence of oral lesions in that population, and compare that data with the epidemiological profile of patients with oral cancer. Methods: Cross-sectional historical cohort study performed by analysis of epidemiological data of the campaign "Abra a Boca para a Saúde" collected in the years from 2008 to 2013. Results: In the years analyzed, 11,965 people were treated and 859 lesions were diagnosed, all benign. There was a female predominance (52.7%, with mean age of 44 years (±15.4 years; 26% were smokers and 29% reported alcohol consumption. It is known that the group at highest risk to develop oral cancer is 60to 70-year-old men, who are alcoholic smokers. Conclusion: The population that seeks preventive campaigns is not the main risk group for the disease. This fact explains the low number of lesions and the lack of cancer detection.

  11. E4 - Energy efficient elevators and escalators. Monitoring campaign - Germany

    Energy Technology Data Exchange (ETDEWEB)

    Hirzel, Simon; Boege, Christian

    2009-12-15

    A monitoring campaign was carried out within the E4 project as a contribution to improving the understanding of energy consumption and energy efficiency of elevators and escalators in Europe. The aim of this campaign is to broaden the empirical base on the energy consumption of elevators and escalators, to provide publicly available monitoring data and to find hints on system configurations using little energy. Originally, 50 installations were planned to be monitored within the project. In the end, 74 elevators and 7 escalators, i.e. a total of 81 installations, were analyzed in the four countries under study: Portugal, Poland, Italy and Germany. The aim of this document is to summarize the results of the German monitoring campaign with its 14 installations (13 elevators, 1 escalator) and to provide interested readers with some additional information on the campaign. This document has six parts: Second, after the introductory section, some general information on the monitoring methodology is provided as a background for understanding and interpreting the subsequent results. In the third part, information on the monitored elevator installations and their characteristics is given. Part four is concerned with presenting and discussing the results of the monitoring campaign for the elevators while part five shortly presents the results for the monitored escalator. Finally, some conclusions are found in the last part. (orig.)

  12. Marketing the `Broad Line': Invitations to STEM education in a Swedish recruitment campaign

    Science.gov (United States)

    Andrée, Maria; Hansson, Lena

    2013-01-01

    In many Western societies, there is a concern about the tendency of young people not choosing Science, Technology, Engineering, and Mathematics (STEM) education and occupations. In response, different initiatives have been launched. If one believes that science should have a place in more young people's lives, an important question is to what extent recruitment campaigns communicate messages that open up for STEM education to become relevant in young people's identity formation. Here, we analyse a Swedish government-initiated, primarily Internet-based recruitment attempt ('The Broad Line Campaign') aimed at increasing the number of young people choosing the natural science programme in upper secondary school. The campaign is based on marketing principles and deliberately draws on identity issues. The data analysed consists of campaign films and written resources describing the campaign. Data are analysed by use of the constant comparative approach in order to produce categories describing different messages about why to engage in STEM education. These messages are then analysed from an identity perspective using the concept of subjective values. Our results show that the messages communicated in the Broad Line campaign emphasise utility value, attainment value and relative cost rather than interest-enjoyment. The campaign communicates that the natural science programme is to be associated with a high attainment value without establishing relations to the field of science. Finally, potential consequences of the communicated messages in the campaign are discussed in light of previous research.

  13. MIPAS temperature from the stratosphere to the lower thermosphere: Comparison of vM21 with ACE-FTS, MLS, OSIRIS, SABER, SOFIE and lidar measurements

    Directory of Open Access Journals (Sweden)

    M. García-Comas

    2014-11-01

    Full Text Available We present vM21 MIPAS temperatures from the lower stratosphere to the lower thermosphere, which cover all optimized resolution measurements performed by MIPAS in the middle-atmosphere, upper-atmosphere and noctilucent-cloud modes during its lifetime, i.e., from January 2005 to April 2012. The main upgrades with respect to the previous version of MIPAS temperatures (vM11 are the update of the spectroscopic database, the use of a different climatology of atomic oxygen and carbon dioxide, and the improvement in important technical aspects of the retrieval setup (temperature gradient along the line of sight and offset regularizations, apodization accuracy. Additionally, an updated version of ESA-calibrated L1b spectra (5.02/5.06 is used. The vM21 temperatures correct the main systematic errors of the previous version because they provide on average a 1–2 K warmer stratopause and middle mesosphere, and a 6–10 K colder mesopause (except in high-latitude summers and lower thermosphere. These lead to a remarkable improvement in MIPAS comparisons with ACE-FTS, MLS, OSIRIS, SABER, SOFIE and the two Rayleigh lidars at Mauna Loa and Table Mountain, which, with a few specific exceptions, typically exhibit differences smaller than 1 K below 50 km and than 2 K at 50–80 km in spring, autumn and winter at all latitudes, and summer at low to midlatitudes. Differences in the high-latitude summers are typically smaller than 1 K below 50 km, smaller than 2 K at 50–65 km and 5 K at 65–80 km. Differences between MIPAS and the other instruments in the mid-mesosphere are generally negative. MIPAS mesopause is within 4 K of the other instruments measurements, except in the high-latitude summers, when it is within 5–10 K, being warmer there than SABER, MLS and OSIRIS and colder than ACE-FTS and SOFIE. The agreement in the lower thermosphere is typically better than 5 K, except for high latitudes during spring and summer, when MIPAS usually exhibits larger

  14. Cost Evaluation of a Government-Conducted Oral Cholera Vaccination Campaign-Haiti, 2013.

    Science.gov (United States)

    Routh, Janell A; Sreenivasan, Nandini; Adhikari, Bishwa B; Andrecy, Lesly L; Bernateau, Margarette; Abimbola, Taiwo; Njau, Joseph; Jackson, Ernsley; Juin, Stanley; Francois, Jeannot; Tohme, Rania A; Meltzer, Martin I; Katz, Mark A; Mintz, Eric D

    2017-10-01

    The devastating 2010 cholera epidemic in Haiti prompted the government to introduce oral cholera vaccine (OCV) in two high-risk areas of Haiti. We evaluated the direct costs associated with the government's first vaccine campaign implemented in August-September 2013. We analyzed data for major cost categories and assessed the efficiency of available campaign resources to vaccinate the target population. For a target population of 107,906 persons, campaign costs totaled $624,000 and 215,295 OCV doses were dispensed. The total vaccine and operational cost was $2.90 per dose; vaccine alone cost $1.85 per dose, vaccine delivery and administration $0.70 per dose, and vaccine storage and transport $0.35 per dose. Resources were greater than needed-our analyses suggested that approximately 2.5-6 times as many persons could have been vaccinated during this campaign without increasing the resources allocated for vaccine delivery and administration. These results can inform future OCV campaigns in Haiti.

  15. Changing consumer attitudes to energy efficiency: Midterm results from an advertising campaign

    Energy Technology Data Exchange (ETDEWEB)

    Peters, J.S.; Seiden, K.; Baggett, S.; Morander, L.

    1998-07-01

    As utilities move away from rebates and incentives, many choose to use educational campaigns as a means to continue energy efficiency acquisition efforts. Measuring these effects is difficult and has long been considered nearly impossible by many in the evaluation community. Given the difficulty of observing behavior changes associated with education campaigns, this project sought to measure the likelihood that consumers exposed to a campaign will take the action. A model of behavior change, the theory of planned behavior developed by Icek Ajzen demonstrates that such is possible. This paper reports on the results of a longitudinal panel study of an energy efficiency mass-market educational campaign, using the Ajzen model with results from a five-wave survey of 1,200 targeted consumers and a control group of 1,200. The first wave collected pre-campaign data in Spring 1997. The authors compare these baseline data with data collected from the second and third survey waves, which were performed in Fall 1997 and Spring 1998, respectively.

  16. An Empirical Assessment of the "Above the Influence" Advertising Campaign

    Science.gov (United States)

    Scheier, Lawrence M.; Grenard, Jerry L.; Holtz, Kristen D.

    2011-01-01

    This study evaluated the efficacy of "Above the Influence" (ATI), a national media-based health persuasion campaign to deter youth drug use. The campaign uses public service anti-drug prevention messages and targets youth between the ages of 14 and 16, a period of heightened susceptibility to peer influences. The evaluation utilized mall…

  17. Energy efficiency campaign for residential housing at the Fort Lewis army installation

    Energy Technology Data Exchange (ETDEWEB)

    AH McMakin; RE Lundgren; EL Malone

    2000-02-23

    In FY1999, Pacific Northwest National Laboratory conducted an energy efficiency campaign for residential housing at the Fort Lewis Army Installation near Tacoma, Washington. Preliminary weather-corrected calculations show energy savings of 10{percent} from FY98 for energy use in family housing. This exceeded the project's goal of 3{percent}. The work was funded by the U.S. DOEs Federal Energy Management Program (FEMP), Office of Energy Efficiency and Renewable Energy. The project adapted FEMP's national ``You Have the Power Campaign'' at the local level, tailoring it to the military culture. The applied research project was designed to demonstrate the feasibility of tailored, research-based strategies to promote energy conservation in military family housing. In contrast to many energy efficiency efforts, the campaign focused entirely on actions residents could take in their own homes, as opposed to technology or housing upgrades. Behavioral change was targeted because residents do not pay their own utility bills; thus other motivations must drive personal energy conservation. This campaign augments ongoing energy savings from housing upgrades carried out by Fort Lewis. The campaign ran from September 1998 through August 1999. The campaign strategy was developed based on findings from previous research and on input from residents and officials at Fort Lewis. Energy use, corrected to account for weather differences, was compared with the previous year's use. Survey responses from 377 of Fort Lewis residents of occupied housing showed that the campaign was moderately effective in promoting behavior change. Of those who were aware of the campaign, almost all said they were now doing one or more energy-efficient things that they had not done before. Most people were motivated by the desire to do the right thing and to set a good example for their children. They were less motivated by other factors.

  18. IMPACT OF THE “GIVING CIGARETTES IS GIVING HARM” CAMPAIGN ON KNOWLEDGE AND ATTITUDES OF CHINESE SMOKERS

    Science.gov (United States)

    Huang, Li-Ling; Thrasher, James F.; Jiang, Yuan; Li, Qiang; Fong, Geoffrey T.; Chang, Yvette; Walsemann, Katrina M.; Friedman, Daniela B.

    2015-01-01

    Objective To date there is limited published evidence on the efficacy of tobacco control mass media campaigns in China. This study aimed to evaluate the impact of a mass media campaign “Giving Cigarettes is Giving Harm” (GCGH) on Chinese smokers’ knowledge of smoking-related harms and attitudes toward cigarette gifts. Methods Population-based, representative data were analyzed from a longitudinal cohort of 3,709 adult smokers who participated in the International Tobacco Control China Survey conducted in six Chinese cities before and after the campaign. Logistic regression models were estimated to examine associations between campaign exposure and attitudes about cigarettes as gifts measured post-campaign. Poisson regression models were estimated to assess the effects of campaign exposure on post-campaign knowledge, adjusting for pre-campaign knowledge. Findings Fourteen percent (n=335) of participants recalled the campaign within the cities where the GCGH campaign was implemented. Participants in the intervention cities who recalled the campaign were more likely to disagree that cigarettes are good gifts (71% vs. 58%, pcampaign-targeted knowledge than those who did not recall the campaign (Mean=1.97 vs. 1.62, pcampaign-targeted knowledge were similar in both cities, perhaps due to a secular trend, low campaign recall, or contamination issues. Conclusions These findings suggest that the GCGH campaign increased knowledge of smoking harms, which could promote downstream cessation. Findings provide evidence to support future campaign development to effectively fight the tobacco epidemic in China. PMID:24813427

  19. Ten years campaign of Economical Heating: Successfull and educative

    International Nuclear Information System (INIS)

    Van den Brink, L.J.

    1992-01-01

    A review is given of the origin, the evolution and the results of the title campaign held by the natural gas and energy distribution companies in the Netherlands during the last ten years. The campaign is discussed against the background of the unique position of natural gas in the Netherlands within the context of the environmental protection activities of the energy distribution companies. 1 fig., 5 ills., 9 tabs

  20. Effectiveness of a social marketing media campaign to reduce oral cancer racial disparities.

    Science.gov (United States)

    Watson, Jennifer M; Tomar, Scott L; Dodd, Virginia; Logan, Henrietta L; Choi, Youjin

    2009-08-01

    The purpose of this study was to provide a systematic evaluation of a theory-driven oral cancer awareness media campaign. We surveyed a cohort of residents in an intervention city (250) and a control city (250) immediately prior to and after the media campaign. Participants (125 black/African American and 125 white) in each city completed surveys at baseline and follow-up. Oral cancer campaign awareness was assessed in both cities, along with 4 hypothetical health campaigns. Oral cancer awareness, oral cancer exam awareness, intent to receive an oral cancer exam, interest in exam, and receipt of exam were also assessed in both cities, both at baseline and follow-up. Intervention city residents showed a significant increase in recognition of the campaign, awareness of the oral cancer exam, and interest in getting an exam, while no significant changes in those topics were found for the control city. Blacks/African Americans in the intervention city were significantly more likely than whites to demonstrate increases in awareness of the campaign, oral cancer awareness, and interest in receiving an oral cancer exam. A theory-driven media campaign was successful in increasing awareness of the oral cancer exam and interest in the exam among blacks/African Americans.

  1. A national mass media smoking cessation campaign: effects by race/ethnicity and education.

    Science.gov (United States)

    Vallone, Donna M; Niederdeppe, Jeff; Richardson, Amanda Kalaydjian; Patwardhan, Pallavi; Niaura, Raymond; Cullen, Jennifer

    2011-01-01

    To assess the effectiveness of a large-scale, national smoking cessation media campaign, the EX campaign, across racial/ethnic and educational subgroups. A longitudinal random-digit-dial panel study conducted prior to and 6 months following the national launch of the campaign. The sample was drawn from eight designated media markets in the United States. The baseline survey was conducted on 5616 current smokers, aged 18 to 49 years, and 4067 (73% follow-up response rate) were resurveyed at the 6-month follow-up. The primary independent variable is confirmed awareness of the campaign advertising, and the outcome variables are follow-up cessation-related cognitions index score and quit attempts. Multivariable logistic and linear regression analyses were conducted within racial/ethnic and educational strata to assess the strength of association between confirmed awareness of campaign advertising and cessation-related outcomes. Confirmed awareness of campaign advertising increased favorable cessation-related cognitions among Hispanics and quit attempts among non-Hispanic blacks, and increased favorable cessation-related cognitions and quit attempts among smokers with less than a high school education. These results suggest that the EX campaign may be effective in promoting cessation-related cognitions and behaviors among minority and disadvantaged smokers who experience a disproportionate burden of tobacco-related illness and mortality.

  2. Leading the Campaign: Advancing Colleges and Universities. The ACE Series on Higher Education

    Science.gov (United States)

    Worth, Michael J.

    2010-01-01

    The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but…

  3. Correction of sun glint effect on MIVIS data of the Sicily campaign in July 2000

    Directory of Open Access Journals (Sweden)

    E. Zappitelli

    2006-06-01

    Full Text Available To assess the suspended and dissolved matter in water in the visible and near infrared spectral regions it is necessary to estimate with adequate accuracy the water leaving radiance. Consequently radiance measured by a remote sensor has to be corrected from the atmospheric and the sea surface effects consisting in the path radiance and the sun and sky glitter radiance contributions. This paper describes the application of the sun glint correction scheme on to airborne hyperspectral MIVIS measurements acquired on the area of the Straits of Messina during the campaign in July 2000. In the Messina case study data have been corrected for the atmospheric effects and for the sun-glitter contribution evaluated following the method proposed by Cox and Munk (1954, 1956. Comparison between glitter contaminated and glitter free data has been made taking into account the radiance profiles relevant to selected scan lines and the spectra of different pixels belonging to the same scan line and located out and inside the sun glitter area. The results show that spectra after correction have the same profile as the contaminated ones, although, at this stage, free glint data have not yet been used in water constituent retrieval and consequently the reliability of such correction cannot be completely evaluated.

  4. How do Major, Violent and Nonviolent Opposition Campaigns, Impact Predicted Life Expectancy at birth?

    Directory of Open Access Journals (Sweden)

    Judith Stoddard

    2013-08-01

    Full Text Available This study compared the effects of major violent and nonviolent opposition campaigns for regime change, on predicted life expectancy at birth. The study measured life expectancy five and ten years after the campaign ended, so that deaths which occurred during the campaign would not be included in the metric, and thus enabling the study of changes made in the state on the social determinants affecting longevity, after the campaign was over. Life expectancy is one of the best reported World Development Indicators and is considered to be a good indication of the overall health and general living conditions of the state and therefore is an ideal indicator to reflect the changes made in the state following a major campaign. The results of this analysis showed that states have a hard time recovering from a major opposition campaign and initially drop behind the growth trend in the world average for predicted life expectancy at birth. But, the type of campaign that was waged and whether it was successful, greatly affects the state’s ability to recover. Encouragingly by a decade after the campaign ends, states that experienced a nonviolent campaign that was successful had caught up to the world average and inched ahead of it. This shows that on this important development indicator, new governments that were ushered into power by nonviolent social movements, had made positive changes in the state that enabled it to surpass world averages.

  5. Accounting for Sitting and Moving: An Analysis of Sedentary Behavior in Mass Media Campaigns.

    Science.gov (United States)

    Knox, Emily; Biddle, Stuart; Esliger, Dale W; Piggin, Joe; Sherar, Lauren

    2015-09-01

    Mass media campaigns are an important tool for promoting health-related physical activity. The relevance of sedentary behavior to public health has propelled it to feature prominently in health campaigns across the world. This study explored the use of messages regarding sedentary behavior in health campaigns within the context of current debates surrounding the association between sedentary behavior and health, and messaging strategies to promote moderate-to-vigorous physical activity (MVPA). A web-based search of major campaigns in the United Kingdom, United States, Canada, and Australia was performed to identify the main campaign from each country. A directed content analysis was then conducted to analyze the inclusion of messages regarding sedentary behavior in health campaigns and to elucidate key themes. Important areas for future research were illustrated. Four key themes from the campaigns emerged: clinging to sedentary behavior guidelines, advocating reducing sedentary behavior as a first step on the activity continuum and the importance of light activity, confusing the promotion of MVPA, and the demonization of sedentary behavior. Strategies for managing sedentary behavior as an additional complicating factor in health promotion are urgently required. Lessons learned from previous health communication campaigns should stimulate research to inform future messaging strategies.

  6. International Human Mission to Mars: Analyzing A Conceptual Launch and Assembly Campaign

    Science.gov (United States)

    Cates, Grant; Stromgren, Chel; Arney, Dale; Cirillo, William; Goodliff, Kandyce

    2014-01-01

    In July of 2013, U.S. Congressman Kennedy (D-Mass.) successfully offered an amendment to H.R. 2687, the National Aeronautics and Space Administration Authorization Act of 2013. "International Participation—The President should invite the United States partners in the International Space Station program and other nations, as appropriate, to participate in an international initiative under the leadership of the United States to achieve the goal of successfully conducting a crewed mission to the surface of Mars." This paper presents a concept for an international campaign to launch and assemble a crewed Mars Transfer Vehicle. NASA’s “Human Exploration of Mars: Design Reference Architecture 5.0” (DRA 5.0) was used as the point of departure for this concept. DRA 5.0 assumed that the launch and assembly campaign would be conducted using NASA launch vehicles. The concept presented utilizes a mixed fleet of NASA Space Launch System (SLS), U.S. commercial and international launch vehicles to accomplish the launch and assembly campaign. This concept has the benefit of potentially reducing the campaign duration. However, the additional complexity of the campaign must also be considered. The reliability of the launch and assembly campaign utilizing SLS launches augmented with commercial and international launch vehicles is analyzed and compared using discrete event simulation.

  7. Kick the habit: a social marketing campaign by Aboriginal communities in NSW.

    Science.gov (United States)

    Campbell, M A; Finlay, S; Lucas, K; Neal, N; Williams, R

    2014-01-01

    Tackling smoking is an integral component of efforts to improve health outcomes in Aboriginal communities. Social marketing is an effective strategy for promoting healthy attitudes and influencing behaviours; however, there is little evidence for its success in reducing smoking rates in Aboriginal communities. This paper outlines the development, implementation and evaluation of Kick the Habit Phase 2, an innovative tobacco control social marketing campaign in Aboriginal communities in New South Wales (NSW). The Aboriginal Health & Medical Research Council worked with three Aboriginal communities and a creative agency to develop locally tailored, culturally relevant social marketing campaigns. Each community determined the target audience and main messages, and identified appropriate local champions and marketing tools. Mixed methods were used to evaluate the campaign, including surveys and interviews with community members and Aboriginal Community Controlled Health Service staff. Community survey participants demonstrated high recall of smoking cessation messages, particularly for messages and images specific to the Kick the Habit campaign. Staff participating in interviews reported an increased level of interest from community members in smoking cessation programs, as well as increased confidence and skills in developing further social marketing campaigns. Aboriginal community-driven social marketing campaigns in tobacco control can build capacity, are culturally relevant and lead to high rates of recall in Aboriginal communities.

  8. The Portuguese Literacy Campaigns after the Carnation Revolution (1974-1977)

    Science.gov (United States)

    Gomes, Isabel Pereira; Amorim, José Pedro; Correia, José Alberto; Menezes, Isabel

    2015-01-01

    This article presents a description of the major campaigns of adult literacy in the revolutionary period in Portugal, between the years 1974 and 1977. The campaigns aimed to address the problem of extremely low levels of formal education and high levels of adult illiteracy, and were organized by different movements, from the military to political…

  9. An interchangeable scanning Hall probe/scanning SQUID microscope

    International Nuclear Information System (INIS)

    Tang, Chiu-Chun; Lin, Hui-Ting; Wu, Sing-Lin; Chen, Tse-Jun; Wang, M. J.; Ling, D. C.; Chi, C. C.; Chen, Jeng-Chung

    2014-01-01

    We have constructed a scanning probe microscope for magnetic imaging, which can function as a scanning Hall probe microscope (SHPM) and as a scanning SQUID microscope (SSM). The scanning scheme, applicable to SHPM and SSM, consists of a mechanical positioning (sub) micron-XY stage and a flexible direct contact to the sample without a feedback control system for the Z-axis. With the interchangeable capability of operating two distinct scanning modes, our microscope can incorporate the advantageous functionalities of the SHPM and SSM with large scan range up to millimeter, high spatial resolution (⩽4 μm), and high field sensitivity in a wide range of temperature (4.2 K-300 K) and magnetic field (10 −7 T-1 T). To demonstrate the capabilities of the system, we present magnetic images scanned with SHPM and SSM, including a RbFeB magnet and a nickel grid pattern at room temperature, surface magnetic domain structures of a La 2/3 Ca 1/3 MnO 3 thin film at 77 K, and superconducting vortices in a striped niobium film at 4.2 K

  10. POLITICAL COMMUNICATION DURING THE 2014 PRESIDENTIAL CAMPAIGN: ONLINE MEDIA COVERAGE

    Directory of Open Access Journals (Sweden)

    Cristina Cîrtiţă-Buzoianu

    2015-12-01

    Full Text Available The election campaign has lately become a real challenge where all the political actors display their skills, the communication ones, but also those related to the electoral marketing and public relations which play a vital role in creating the image of a particular candidate. The interest that the public manifest towards the presidential debates, as well as towards all the means of political communication used by the actors involved represents a reference point in the construction of an election campaign. Our paper aims to achieve a quantitative analysis of the communicational messages sent during the 2014 presidential campaign in the online media. In this respect, we are going to conduct a media monitoring on two central newspapers, namely “Evenimentul Zilei” (“Daily Event” and “Jurnalul Național” (“National Journal”, to track the online media visibility of the political communication starting from several indicators predefined in order to measure the efficiency of the political communication. Thus, our approach considers the influence of political communication in the election campaign as it appears in the online press in Romania.

  11. Campaign to prevent carbon monoxide poisoning : fall-winter 2007-2008

    International Nuclear Information System (INIS)

    Lefebvre, B.; Chabot, L.; Gratton, J.; Lacoursiere, D.

    2009-01-01

    Quebec launched a public health campaign for the Montreal region to prevent carbon monoxide poisoning. The objectives of the campaign were to communicate the dangers of carbon monoxide poisoning, its potential sources, its effects on public health, and the means to prevent poisoning. Its purpose was to inform the public of the risks and strategies to be used in case of carbon monoxide poisoning and to lay out the merits of household carbon monoxide alarms. The communication was done by way of the media, in cooperation with community organizations and school boards. Other tools used in the campaign included the Internet, flyers and press releases. A poll taken in 2008 showed that 59 per cent of the respondents had one or more sources for carbon monoxide in their homes, including fireplaces, and that 28 per cent had a functioning alarm for carbon monoxide detection. A future survey will be held to follow-up on the evolution of the campaign. The development of various activities will help decrease the risk of carbon monoxide poisoning. tabs., figs.

  12. Online Negative Campaign in the 2004 Romanian Presidential Elections

    Directory of Open Access Journals (Sweden)

    Antonio Momoc

    2010-11-01

    Full Text Available The 2004 electoral campaign marks the beginning of internet use in the political communication in Romania. It has also been the first campaign that resorts to negative communication via online tools. The main actors of this negative campaign, motivated and involved in it by the strategic planners and PR specialists, were the sympathizers of the DA Alliance2. Its communication consultants launched an online platform on their candidate’s website on which the party members and sympathizers could upload electoral materials. The funnier and more depreciative the electoral materials regarding the Social Democratic Party (SDP counter-candidate were, the more visible they were online, being sent through email, through visited blogs or viewed on video-sharing websites. As a space dedicated to the freedom of expression, situated beyond any official (state censorship, the online environment became the space where the DA Alliance sympathizers got actively involved in its campaign. One of the fundamental reasons was that the prime minister in 2004 (a SDP member was easy to be mocked at and treated on internet as if he were a peer of the DA Alliance voters. This pseudo-democratization transformed the DA Alliance candidate and its communication strategic planners into winners.

  13. AMF3 CloudSat Overpasses Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Matrosov, Sergey [University of Colorado, Boulder; National Oceanic and Atmospheric Administration (NOAA), Boulder, CO (United States). Earth System Research Lab.; Hardin, Joseph [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); De Boer, Gijs [University of Colorado, Boulder; National Oceanic and Atmospheric Administration (NOAA), Boulder, CO (United States). Earth System Research Lab.; Shupe, Matthew [University of Colorado, Boulder; National Oceanic and Atmospheric Administration (NOAA), Boulder, CO (United States). Earth System Research Lab.; Maahn, Maximillian [National Oceanic and Atmospheric Administration (NOAA), Boulder, CO (United States). Earth System Research Lab.; Williams, Christopher [University of Colorado, Boulder; National Oceanic and Atmospheric Administration (NOAA), Boulder, CO (United States). Earth System Research Lab.

    2017-10-15

    Synergy between ground-based and satellite radar observations of clouds and precipitation is important for refining the algorithms to retrieve hydrometeor microphysical parameters, improvements in the retrieval accuracy, and better understanding the advantages and limitations of different retrieval approaches. The new dual-frequency (Ka- and W-band, 35 GHz and 94 GHz) fully polarimetric scanning U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Research Facility cloud radars (SACRs-2) are advanced sensors aimed to significantly enhance remote sensing capabilities (Kollias et al. 2016). One of these radars was deployed as part of the third ARM Mobile Facility (AMF3) at Oliktok Point, Alaska (70.495o N, 149.886oW). The National Aeronautics and Space Administration (NASA) CloudSat satellite, which is part of the polar-orbiting A-train satellite constellation, passes over the vicinity of the AMF3 location (typically within 0-7 km depending on a particular overpass) on a descending orbit every 16 days at approximately 13:21 UTC. The nadir pointing W-band CloudSat cloud profiling radar (CPR) provides vertical profiles of reflectivity that are then used for retrievals of hydrometeor parameters (Tanelli et al. 2008). The main objective of the AMF3 CloudSat overpasses intensive operating period (IOP) campaign was to collect approximately collocated in space and time radar data from the SACR-2 and the CloudSat CPR measurements for subsequent joint analysis of radar variables and microphysical retrievals of cloud and precipitation parameters. Providing the reference for the SACR-2 absolute calibration from the well-calibrated CloudSat CPR was another objective of this IOP. The IOP objectives were achieved by conducting seven special SACR-2 scans during the 10.5-min period centered at the exact time of the CloudSat overpass over the AMF3 (~1321 UTC) on six dates of the CloudSat overpasses during the three-month period allocated to this IOP. These six days

  14. 'Babies know the Facts about Folic': A behavioral Change Campaign utilizing Digital and Social Media

    Directory of Open Access Journals (Sweden)

    Tina Flaherty

    2015-11-01

    The campaign received significant exposure on social and digital channels. The hub on the safefood website received over 33,485 views during the duration of the campaign. The campaign had a reach of 830,389 on Facebook and an overall engagement rate on 1.62 on Facebook and 4% on Twitter. A shift in women’s knowledge, attitudes and behaviours as a result of the campaign was observed. Prior to the launch of the campaign 26.4% of women believed that all sexually active women who could potentially become pregnant should ensure they are taking folic acid supplements. This increased to 74.8% post campaign (p<.001. The research also indicated that pre campaign 7.3% of women routinely took folic acid supplements although they were not planning a pregnancy, this figure increased to 14.5% post campaign indicating an increase of 6.9% (p<.001. Sales of folic acid on the island of Ireland also increased with pharmacies, retailers and manufacturers noting increases in sales of between 19% and 30%.

  15. The PACA Project: Creating Synergy Between Observing Campaigns, Outreach and Citizen Science

    Science.gov (United States)

    Yanamandra-Fisher, Padma

    2017-04-01

    The PACA (Pro-Am Collaborative Astronomy) Project's primary goal is to develop and build synergy between professional and amateur astronomers from observations in the many aspects of support of missions and campaigns. To achieve this, the PACA has three main components: observational campaigns aligned with scientific research; outreach to engage all forms of audiences and citizen science projects that aim to produce specific scientific results, by engaging professional scientific and amateur communities and a variety of audiences. The primary observational projects are defined by specific scientific goals by professionals, resulting in global observing campaigns involving a variety of observers, and observing techniques. Some of PACA's observing campaigns have included global characterization of comets (e.g., C/ISON, SidingSpring, 67P/Churyumov-Gerasimenko, Lovejoy, etc.), planets (Jupiter, Saturn and Mars) and currently expanded to include (i) polarimetric exploration of solar system objects with small apertures and (ii) in collaboration with CITIZEN CATE, a citizen science observing campaign to observe the 2017 Continental America Total Eclipse, engage many levels of informal audiences using interactive social media to participate in the campaign. Our Outreach campaigns leverage the multiple social media/platforms for at least two important reasons: (i) the immediate dissemination of observations and interaction with the global network and (ii) free or inexpensive resources for most of the participants. The final stage of the PACA ecosystem is the integration of these components into publications. We shall highlight some of the interesting challenges and solutions of the PACA Project so far and provide a view of future projects and new partnerships in all three categories.

  16. 'Start the conversation': the New South Wales (Australia) family health history campaign.

    Science.gov (United States)

    Dunlop, K; Barlow-Stewart, K

    2010-01-01

    Evidence that family health history (FHH) informs recommendations for appropriate early detection strategies used for the prevention of many health conditions underscores the importance of optimizing a patient's knowledge of his/her personal FHH. For some conditions, FHH also underpins identifying those at potentially high risk for whom genetic testing may be possible and suitable to further inform the advice. The Family Health History Campaign 'Start the Conversation' was conducted in New South Wales (Australia) in August 2006 as a small state-wide media campaign with the aim of encouraging individuals to discuss and gather their FHH information about several conditions and report it to their doctor. Campaign development included consultations with consumers and primary care practitioners (general practitioners - GPs), development of campaign resources, and establishment of partnerships. Evaluation methodologies included community poll surveys pre- and post-campaign, a GP mail survey, and website usage analysis. While only 112/403 of the polled community reported hearing about the campaign in the media, 48% of those men and women were encouraged to start the conversation with their families. Limited findings from the GP survey respondents suggested they were engaged, made aware of the potential lack of patient knowledge about FHH and generated referral for several high-risk patients. Campaigns that use the media to encourage the community to take action and also engage the GPs can create a supportive environment that has the potential to increase the accuracy with reporting of FHH to maximize benefit for early detection and prevention.

  17. Highlights of the Alcator C-Mod Research Campaign

    Science.gov (United States)

    Greenwald, Martin; Alcator Team

    2011-10-01

    Alcator C-Mod has completed an experimental campaign focusing on broad scientific issues with particular emphasis on ITER needs and requests. Experiments with no NBI torque have investigated spontaneous flow reversal, creation of transport barriers aided by the shear of intrinsic rotation and a variety of RF flow drive schemes. Studies of I-mode have found conditions where a wide operating regime opens up, allowing easy access to long-lived, high-performance discharges with L-mode like particle confinement. We are validating the EPED and BOUT++ models for pedestal height/width and ELM onset using extended parameter scans in ELMy H-mode. The challenge of high-Z impurity generation with ICRF is being addressed first by deployment of a novel antenna whose current straps and antenna box are perpendicular to the total magnetic field -second by studies of the modification of edge impurity transport, where fine-scale Er structures in the SOL in the presence of ICRF heating have been found. LH current drive has produced non-inductive reversed shear regimes at n ~ 5x1019 which exhibit electron temperature ITBs. The first observations have been made of in-tokamak production of divertor tungsten nano-structures (fuzz), which had previously been seen only in linear laboratory experiments. Supported by DoE DE-FC02-99ER54512.

  18. Talking about Quitting: Interpersonal Communication as a Mediator of Campaign Effects on Smokers’ Quit Behaviors

    Science.gov (United States)

    Jeong, Michelle; Tan, Andy; Brennan, Emily; Gibson, Laura; Hornik, Robert C.

    2015-01-01

    This study examined the role of interpersonal communication in the context of a mass media anti-smoking campaign. Specifically, it explored whether conversations about campaign ads and/or about quitting mediated campaign exposure effects on two quitting behaviors (sought help to quit and tried to quit smoking completely), as well as the relationship between ad-related and quitting-related conversations. Data were collected prior to the campaign and monthly for 16 months during the campaign through cross-sectional telephone surveys among a sample of 3277 adult Philadelphian smokers. Follow-up interviews were conducted among 877 participants three months after their first survey. Cross-sectional and longitudinal mediation models with bootstrap procedures assessed the indirect effects of campaign exposure on outcomes through conversations, and of conversations about ads on outcomes through conversations about quitting. In addition, lagged regression analyses tested the causal direction of associations between the variables of interest. The results partially support hypotheses that conversations about quitting mediate campaign effects on quitting-related behaviors, and, in line with previous research, that conversations about the ads have indirect effects on quitting-related behaviors by triggering conversations about quitting. These findings demonstrate the importance of considering interpersonal communication as a route of campaign exposure effects when evaluating and designing future public health campaigns. PMID:26147367

  19. #SupportTheCause: Identifying Motivations to Participate in Online Health Campaigns

    NARCIS (Netherlands)

    Nguyen, Dong-Phuong; van den Broek, Tijs Adriaan; Hauff, C.; Hiemstra, Djoerd; Ehrenhard, Michel Léon

    We consider the task of automatically identifying participants’ motivations in the public health campaign Movember and investigate the impact of the different motivations on the amount of campaign donations raised. Our classification scheme is based on the Social Identity Model of Collective Action

  20. Polar stratospheric cloud evolution and chlorine activation measured by CALIPSO and MLS, and modeled by ATLAS

    Directory of Open Access Journals (Sweden)

    H. Nakajima

    2016-03-01

    Full Text Available We examined observations of polar stratospheric clouds (PSCs by CALIPSO, and of HCl and ClO by MLS along air mass trajectories, to investigate the dependence of the inferred PSC composition on the temperature history of the air parcels and the dependence of the level of chlorine activation on PSC composition. Several case studies based on individual trajectories from the Arctic winter 2009/2010 were conducted, with the trajectories chosen such that the first processing of the air mass by PSCs in this winter occurred on the trajectory. Transitions of PSC composition classes were observed to be highly dependent on the temperature history. In cases of a gradual temperature decrease, nitric acid trihydrate (NAT and super-cooled ternary solution (STS mixture clouds were observed. In cases of rapid temperature decrease, STS clouds were first observed, followed by NAT/STS mixture clouds. When temperatures dropped below the frost point, ice clouds formed and then transformed into NAT/STS mixture clouds when temperature increased above the frost point. The threshold temperature for rapid chlorine activation on PSCs is approximately 4 K below the NAT existence temperature, TNAT. Furthermore, simulations of the ATLAS chemistry and transport box model along the trajectories were used to corroborate the measurements and show good agreement with the observations. Rapid chlorine activation was observed when an air mass encountered PSCs. Usually, chlorine activation was limited by the amount of available ClONO2. Where ClONO2 was not the limiting factor, a large dependence on temperature was evident.

  1. Minimum Detectable Activity for Tomographic Gamma Scanning System

    Energy Technology Data Exchange (ETDEWEB)

    Venkataraman, Ram [Canberra Industries (AREVA BDNM), Meriden, CT (United States); Smith, Susan [Canberra Industries (AREVA BDNM), Meriden, CT (United States); Kirkpatrick, J. M. [Canberra Industries (AREVA BDNM), Meriden, CT (United States); Croft, Stephen [Oak Ridge National Lab. (ORNL), Oak Ridge, TN (United States)

    2015-01-01

    For any radiation measurement system, it is useful to explore and establish the detection limits and a minimum detectable activity (MDA) for the radionuclides of interest, even if the system is to be used at far higher values. The MDA serves as an important figure of merit, and often a system is optimized and configured so that it can meet the MDA requirements of a measurement campaign. The non-destructive assay (NDA) systems based on gamma ray analysis are no exception and well established conventions, such the Currie method, exist for estimating the detection limits and the MDA. However, the Tomographic Gamma Scanning (TGS) technique poses some challenges for the estimation of detection limits and MDAs. The TGS combines high resolution gamma ray spectrometry (HRGS) with low spatial resolution image reconstruction techniques. In non-imaging gamma ray based NDA techniques measured counts in a full energy peak can be used to estimate the activity of a radionuclide, independently of other counting trials. However, in the case of the TGS each “view” is a full spectral grab (each a counting trial), and each scan consists of 150 spectral grabs in the transmission and emission scans per vertical layer of the item. The set of views in a complete scan are then used to solve for the radionuclide activities on a voxel by voxel basis, over 16 layers of a 10x10 voxel grid. Thus, the raw count data are not independent trials any more, but rather constitute input to a matrix solution for the emission image values at the various locations inside the item volume used in the reconstruction. So, the validity of the methods used to estimate MDA for an imaging technique such as TGS warrant a close scrutiny, because the pair-counting concept of Currie is not directly applicable. One can also raise questions as to whether the TGS, along with other image reconstruction techniques which heavily intertwine data, is a suitable method if one expects to measure samples whose activities

  2. The impact of mass communication campaigns in the health field.

    Science.gov (United States)

    Alcalay, R

    1983-01-01

    This article analyzes a series of health education projects that used the mass media to change behavior. First, the article describes how persuasion theories are used to maximize impact in mass communication campaigns. Second, this paper discusses theories of social psychology used in such campaigns. One such theory, cognitive dissonance, explains changes at the level of attitudes, beliefs and opinion. Another theory, social learning, defines strategies of behavior changes. A third theory, concerning diffusion of innovations, helps understand the network of interpersonal relationships essential for the adoption of any innovation. McGuire's inoculation theory suggests strategies to aid resistance to harmful environmental influences (e.g. smoking, excessive drinking, etc.). Third, this work reviews public health campaigns that have used one or more of these theories of social psychology. The first project, dealing with smoking behavior cessation and prevention, mainly used strategies of interpersonal communication for inoculating and modeling useful behavior in order to resist social pressures favorable to smoking. The second project, designed to prevent alcoholism, used the mass media primarily. The objective of this campaign was to obtain changes in knowledge, attitude and behavior in the public through modeling desirable behaviors over public service announcements. The third campaign, a heart disease prevention program, used a combination of mass media and interpersonal communication to achieve changes in lifestyle of the population. Finally, this article describes limitations in using mass media in behavior change health programs.

  3. Evidence of Convective Redistribution of Carbon Monoxide in Aura Tropospheric Emission Sounder (TES) and Microwave Limb Sounder (MLS) Observations

    Science.gov (United States)

    Manyin, Michael; Douglass, Anne; Schoeberl, Mark

    2010-01-01

    Vertical convective transport is a key element of the tropospheric circulation. Convection lofts air from the boundary layer into the free troposphere, allowing surface emissions to travel much further, and altering the rate of chemical processes such as ozone production. This study uses satellite observations to focus on the convective transport of CO from the boundary layer to the mid and upper troposphere. Our hypothesis is that strong convection associated with high rain rate regions leads to a correlation between mid level and upper level CO amounts. We first test this hypothesis using the Global Modeling Initiative (GMI) chemistry and transport model. We find the correlation is robust and increases as the precipitation rate (the strength of convection) increases. We next examine three years of CO profiles from the Tropospheric Emission Sounder (TES) and Microwave Limb Sounder (MLS) instruments aboard EOS Aura. Rain rates are taken from the Tropical Rainfall Measuring Mission (TRMM) 3B-42 multi-satellite product. Again we find a correlation between mid-level and upper tropospheric CO, which increases with rain rate. Our result shows the critical importance of tropical convection in coupling vertical levels of the troposphere in the transport of trace gases. The effect is seen most clearly in strong convective regions such as the Inter-tropical Convergence Zone.

  4. Quantifying the impact of expanded age group campaigns for polio eradication.

    Science.gov (United States)

    Wagner, Bradley G; Behrend, Matthew R; Klein, Daniel J; Upfill-Brown, Alexander M; Eckhoff, Philip A; Hu, Hao

    2014-01-01

    A priority of the Global Polio Eradication Initiative (GPEI) 2013-2018 strategic plan is to evaluate the potential impact on polio eradication resulting from expanding one or more Supplementary Immunization Activities (SIAs) to children beyond age five-years in polio endemic countries. It has been hypothesized that such expanded age group (EAG) campaigns could accelerate polio eradication by eliminating immunity gaps in older children that may have resulted from past periods of low vaccination coverage. Using an individual-based mathematical model, we quantified the impact of EAG campaigns in terms of probability of elimination, reduction in polio transmission and age stratified immunity levels. The model was specifically calibrated to seroprevalence data from a polio-endemic region: Zaria, Nigeria. We compared the impact of EAG campaigns, which depend only on age, to more targeted interventions which focus on reaching missed populations. We found that EAG campaigns would not significantly improve prospects for polio eradication; the probability of elimination increased by 8% (from 24% at baseline to 32%) when expanding three annual SIAs to 5-14 year old children and by 18% when expanding all six annual SIAs. In contrast, expanding only two of the annual SIAs to target hard-to-reach populations at modest vaccination coverage-representing less than one tenth of additional vaccinations required for the six SIA EAG scenario-increased the probability of elimination by 55%. Implementation of EAG campaigns in polio endemic regions would not improve prospects for eradication. In endemic areas, vaccination campaigns which do not target missed populations will not benefit polio eradication efforts.

  5. Teaching environmental physics with a field measurement campaign

    International Nuclear Information System (INIS)

    Boman, Johan; Dynefors, Bertil; Kuehlmann-Berenzon, Sharon

    2003-01-01

    With 15 years of experience of teaching environmental physics, we still need to develop our curriculum. In this paper we present our findings from teaching environmental physics in close association with mathematical statistics in an applied field measurement campaign. Here not only environmental physics is taught, but also the concept of experimental planning, design, implementation, and evaluation of a field measurement campaign. The field measurement gives the students the opportunity to follow the whole process starting from experimental planning, including formulating the questions to answer, through design of the experiment, sample collection, analysis, and evaluation, together with the writing of a final report. All possible aspects of the problem that the students are working on can be carefully investigated, but the emphasis has been on understanding the whole process of carrying out a field campaign. This holistic view gives the students more interest in and better motivation for exploring the subject. This course gave the students insight into the field of interdisciplinary environmental research, promoted their creativity, and also gave the teachers a feeling of satisfaction

  6. Adfærdsændrende Skraldespands Kampagne: Behaviourial Changing Anti-Littering Campaign

    OpenAIRE

    Nielsen, Emilie; Larsen, Christoffer; Meyer, Mads; Stybe, Mikkel; Karlsson, Simon

    2015-01-01

    Behavioral changing anti-littering campaign is, as the name suggests, a campaign with a focus on changing the Danish youths’ behavior, regarding litter. The campaign focuses exclusively on Danish people in the age range of 15-30 years. The group created a movie with the expectation of reaching a broad audience. In the hopes of changing their behavior, we used a variation of different theories and methods, including nudging, competitive theories, and social theories. With these theories in min...

  7. An interchangeable scanning Hall probe/scanning SQUID microscope

    Energy Technology Data Exchange (ETDEWEB)

    Tang, Chiu-Chun; Lin, Hui-Ting; Wu, Sing-Lin [Department of Physics, National Tsing Hua University, Hsinchu 30013, Taiwan (China); Chen, Tse-Jun; Wang, M. J. [Institute of Astronomy and Astrophysics, Academia Sinica, Taipei 10617, Taiwan (China); Ling, D. C. [Department of Physics, Tamkang University, Tamsui Dist., New Taipei City 25137, Taiwan (China); Chi, C. C.; Chen, Jeng-Chung [Department of Physics, National Tsing Hua University, Hsinchu 30013, Taiwan (China); Frontier Research Center on Fundamental and Applied Sciences of Matters, National Tsing Hua University, Hsinchu 30013, Taiwan (China)

    2014-08-15

    We have constructed a scanning probe microscope for magnetic imaging, which can function as a scanning Hall probe microscope (SHPM) and as a scanning SQUID microscope (SSM). The scanning scheme, applicable to SHPM and SSM, consists of a mechanical positioning (sub) micron-XY stage and a flexible direct contact to the sample without a feedback control system for the Z-axis. With the interchangeable capability of operating two distinct scanning modes, our microscope can incorporate the advantageous functionalities of the SHPM and SSM with large scan range up to millimeter, high spatial resolution (⩽4 μm), and high field sensitivity in a wide range of temperature (4.2 K-300 K) and magnetic field (10{sup −7} T-1 T). To demonstrate the capabilities of the system, we present magnetic images scanned with SHPM and SSM, including a RbFeB magnet and a nickel grid pattern at room temperature, surface magnetic domain structures of a La{sub 2/3}Ca{sub 1/3}MnO{sub 3} thin film at 77 K, and superconducting vortices in a striped niobium film at 4.2 K.

  8. A systematic review of universal campaigns targeting child physical abuse prevention.

    Science.gov (United States)

    Poole, Mary Kathryn; Seal, David W; Taylor, Catherine A

    2014-06-01

    The purpose of this review was to better understand the impact of universal campaign interventions with a media component aimed at preventing child physical abuse (CPA). The review included 17 studies featuring 15 campaigns conducted from 1989 to 2011 in five countries. Seven studies used experimental designs, but most were quasi-experimental. CPA incidence was assessed in only three studies and decreased significantly in two. Studies also found significant reductions in relevant outcomes such as dysfunctional parenting, child problem behaviors and parental anger as well as increases in parental self-efficacy and knowledge of concepts and actions relevant to preventing child abuse. The following risk factors were most frequently targeted in campaigns: lack of knowledge regarding positive parenting techniques, parental impulsivity, the stigma of asking for help, inadequate social support and inappropriate expectations for a child's developmental stage. The evidence base for universal campaigns designed to prevent CPA remains inconclusive due to the limited availability of rigorous evaluations; however, Triple-P is a notable exception. Given the potential for such interventions to shift population norms relevant to CPA and reduce rates of CPA, there is a need to further develop and rigorously evaluate such campaigns. © The Author 2014. Published by Oxford University Press. All rights reserved. For permissions, please email: journals.permissions@oup.com.

  9. EDF launching a new advertising campaign for nuclear power

    International Nuclear Information System (INIS)

    Fouilloux, Jean-Michel; Chaussade, Jean-Pierre

    1998-01-01

    Full text: Starting on November 12 [art, Electricite de France launched its sixth advertising campaign for nuclear power, running in newspapers, magazines and on television. Inserts were published in 10 national daily newspapers and 7 magazines spread over a week period. A 40 second TV commercial will also be broadcast on 15 different channels between November 17 and December 7,1997. In a setting of renewed opposition to nuclear power, the 1997 campaign is a deliberate voicing of opinion and a response designed to instill responsibility and clearly inform the public over the results of the French nuclear electricity programme. The campaign, costing 22 million francs 9 million for the publication of inserts and 13 million for the TV spots) dwells heavily on the programme's comparative benefits for France. The TV commercial, created by the ad agency Callegari Berville, conveys communication based on proof. The rationale is informative in tone, stating that nuclear power ensures a part, of France's independence for energy, and that this is an inexpensive form of power, the results of which are visible on every electricity bill. What is more, nuclear power is a clean and non-polluting energy form. Through scenes of daily life and other imaginary scenes, the spot highlights the advantages nuclear power gives our country. The press campaign is a continuity of the campaign run in November 1996, with EDF using information developed in advertisements to respond to the major questions being asked by the public: how does nuclear power make the cost of electricity competitive? Why does, nuclear power create more jobs in France than other forms of energy? What is the impact of nuclear power on global warming? What do we do with nuclear waste? Why does nuclear power help put our trade balance in the black? The campaign also helps meet a demand by using a reply coupon to propose a number of documents such as 'Focus on the French Nuclear Electricity Programme' or 'Nuclear Waste in

  10. In Search of the Campaign Fan: Media Use and Caucus Participation in the 1980 Primary Campaign.

    Science.gov (United States)

    Droge, David; Davis, Kristine

    High turnout for the 1980 Iowa caucuses and conflicting explanations for that high turnout formed the background for an investigation of the relationship between media uses and gratifications, involvement in the local community, and caucus participation. Campaign fan gratifications--either excitement seeking or communicative utility--were…

  11. Crowdfunding Campaigns Help Researchers Launch Projects and Generate Outreach.

    Science.gov (United States)

    Dahlhausen, Katherine; Krebs, Bethany L; Watters, Jason V; Ganz, Holly H

    2016-03-01

    Organizers of participatory research (citizen science) projects can generate funds and outreach through crowdfunding. Here we provide insights from three successful science crowdfunding campaigns recently completed on Indiegogo, Experiment, and Kickstarter. Choosing a crowdfunding platform that fits the project is just the beginning; a successful campaign reflects its content, management, and marketing, and some researchers may need to acquire new skills. In addition, the growing trend of crowdfunding for science reinforces the importance of academic engagement with social media.

  12. NEW SCANNING DEVICE FOR SCANNING TUNNELING MICROSCOPE APPLICATIONS

    NARCIS (Netherlands)

    SAWATZKY, GA; Koops, Karl Richard

    A small, single piezo XYZ translator has been developed. The device has been used as a scanner for a scanning tunneling microscope and has been tested successfully in air and in UHV. Its simple design results in a rigid and compact scanning unit which permits high scanning rates.

  13. Update of the Used Fuel Dispositon Campaign Implementation Plan

    Energy Technology Data Exchange (ETDEWEB)

    McMahon, Kevin A. [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); Bragg-Sitton, Shannon [Idaho National Lab. (INL), Idaho Falls, ID (United States); Mackinnon, Robert James [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); Saltzstein, Sylvia J. [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); Sorenson, Ken B. [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); Swift, Peter N. [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); Birkholzer, Jens T. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)

    2014-10-01

    This Update to the Used Fuel Disposition Campaign Implementation Plan provides summary level detail describing how the Used Fuel Disposition Campaign (UFDC) supports achievement of the overarching mission and objectives of the Department of Energy Office of Nuclear Energy Fuel Cycle Technologies Program, building on work completed in this area since 2009. This implementation plan begins with the assumption of target dates that are set out in the January 2013 DOE Strategy for the Management and Disposal of Used Nuclear Fuel and High-Level Radioactive Waste (http://energy.gov/downloads/strategy-management-and-disposal-used-nuclearfuel- and-high-level-radioactive-waste). These target dates and goals are summarized in section III. This implementation plan will be maintained as a living document and will be updated as needed in response to available funding and progress in the Used Fuel Disposition Campaign and the Fuel Cycle Technologies Program.

  14. ONLINE CAMPAIGNING IN THE 2016 USA ELECTIONS - A COMPARATIVE APPROACH

    Directory of Open Access Journals (Sweden)

    Andra-Ioana ANDRONICIUC

    2017-05-01

    Full Text Available Nowadays, we are witnessing an unprecedented large number of voters who take their daily information from social media. As a result, having a strong online campaign has become a requirement. The United States of America provide a valuable example of how social media have become increasingly more involved in the communication between politicians and voters. That is why this paper aims at bringing evidence from 2016 presidential race, by analyzing the online communication campaigns of finalists Donald Trump and Hillary Clinton. Our findings show that even if both candidates’ campaigns successfully engage with the voters, Donald Trump is taking better advantage of social media’s features: embracing immediacy (right now, transparency (unvarnished expression and risk (rather than caution.

  15. Nuclear Scans

    Science.gov (United States)

    Nuclear scans use radioactive substances to see structures and functions inside your body. They use a special ... images. Most scans take 20 to 45 minutes. Nuclear scans can help doctors diagnose many conditions, including ...

  16. Comparing the Cost-Effectiveness of Campaigns Delivered via Various Combinations of Television and Online Media.

    Science.gov (United States)

    Allom, Vanessa; Jongenelis, Michelle; Slevin, Terry; Keightley, Stacey; Phillips, Fiona; Beasley, Sarah; Pettigrew, Simone

    2018-01-01

    Reflecting the increasing prevalence of online media, many mass media health campaigns are now delivered using both television (TV) and online media formats. The aim of this study was to evaluate a smoking cessation mass media campaign according to the cost-effectiveness of the various combinations of TV and online media formats to inform future media buying decisions. A quasi-experimental interrupted time series approach was employed. The campaign was delivered in seven 1-week bursts using TV, online video (OV), or online display (OD) (e.g., banner ads) formats in isolation and in various combinations over a 13-week period. Campaign bursts were separated by "off-weeks" in which no campaign materials were delivered. Assessed outcomes were the number of campaign response "events" recorded (campaign web page views, calls to a smoking cessation telephone service, and registrations for smoking cessation services). The cost-effectiveness of each individual and combined media format condition in terms of these outcome variables was calculated using attributed production and broadcasting costs. Overall, OD alone was found to be the most cost-effective means of achieving the nominated campaign outcomes, followed by a combination of OV and OD and a combination of TV and OV. The use of TV in isolation was the least cost-effective. The results of this evaluation indicate that online media constitute a promising means of enhancing the cost-effectiveness of smoking cessation campaigns. Future research assessing a broader range of outcomes, especially smoking cessation, is needed to provide a more comprehensive account of the cost-effectiveness of various campaign media.

  17. Promotion and communication through e-mail marketing campaigns

    Directory of Open Access Journals (Sweden)

    Raluca Dania TODOR

    2017-07-01

    Full Text Available The main purpose of this article is to try to emphasize the e-mail marketing campaigns importance and efficiency and the way they increase the interaction between a company and potential customers and to increase their interest in a company’s products and services and finally trigger the buying decision. Also the present paper’s aim is to exemplify how business can gain benefits by using marketing automation tools like e-mail marketing campaigns which is considered nowadays a form of direct marketing which is less expensive than the traditional direct marketing alternatives.

  18. Let's talk sex on the air: ReachOut launches radio campaign.

    Science.gov (United States)

    This article reports on the launching of the National Radio and Public Relations Campaign to Promote Modern Methods of Contraception by the ReachOut AIDS Foundation Incorporated in the Philippines. ReachOut has tapped radio veteran Tiya Dely Magpayo as the official campaign spokesperson, thus, putting a mother's touch to a serious promotional drive to reach the far-flung areas of the country. It is noted that the project promotes the wider use of modern methods of contraception as its contribution to the Philippines Population Program goals of controlling the population rate. Since radio is the most patronized media in the country, ReachOut hopes that the radio soap opera format will attract the listeners to use contraceptives. The campaign encourages men and women of reproductive age to seek information and services regarding modern methods of contraception from health service providers in their respective areas. The Department of Health will provide the technical support to ensure that the campaign is keeping with the government's programs.

  19. Results of the hearing campaign from 12 to 16 July 2010

    CERN Multimedia

    Medical Service

    2010-01-01

    Seventy people who are exposed to noise during their professional activities or leisure hours (MP3 players, concerts with loudspeakers, etc.) had their hearing tested as part of the screening campaign organised by the nurses of the CERN Medical Service. The results of the hearing tests were each accompanied by individual reports underlining the harmful effects of noise on hearing acuity. The various types of individual protective equipment were presented and advice was given on the specific activities of each participant in the campaign. A high proportion of young people (18-30 years) took part in the campaign (40%). Analysis of the results confirmed that the major risks for this age group are associated with leisure activities – music in particular – resulting in early hearing loss and tinnitus (droning or whistling) of an often permanent nature. The campaign underlined the importance for everyone to preserve and protect their hearing on a daily basis, whether at work or at play. ...

  20. Specification and misspecification of theoretical foundations and logic models for health communication campaigns.

    Science.gov (United States)

    Slater, Michael D

    2006-01-01

    While increasingly widespread use of behavior change theory is an advance for communication campaigns and their evaluation, such theories provide a necessary but not sufficient condition for theory-based communication interventions. Such interventions and their evaluations need to incorporate theoretical thinking about plausible mechanisms of message effect on health-related attitudes and behavior. Otherwise, strategic errors in message design and dissemination, and misspecified campaign logic models, insensitive to campaign effects, are likely to result. Implications of the elaboration likelihood model, attitude accessibility, attitude to the ad theory, exemplification, and framing are explored, and implications for campaign strategy and evaluation designs are briefly discussed. Initial propositions are advanced regarding a theory of campaign affect generalization derived from attitude to ad theory, and regarding a theory of reframing targeted health behaviors in those difficult contexts in which intended audiences are resistant to the advocated behavior or message.